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Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 
www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www  .loc.gov/  rr/reco  rd 


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NOV  271945 

please  handle  tenderly. . .  but  FAST ! 

if  you're  the  parent  of,  or  agent  for,  a  business  baby  which  is  about  to  take  its  first  steps 
into  the  lightning-fast  competition  for  sales  and  distribution  among  the  products  of  this  postwar 
world,  it  will  pay  you  to  give  more  than  casual  thought  to  radio,  and  WOR. 

For  if  radio,  and  WOR,  had  proven  only  one  thing  during  the  years  of  war,  they  have  shown  the 
breathtaking  speed  with  which  sound  can  mold  opinion  and  create  action. 

While  transportation  is  still  a  pressing  problem,  the  need  for  creating  a  receptive  preference 
among  millions  of  customers  is  a  more  immediate  one.  Your  product  may  not  be  the  first  to  arrive  in 
the  stores,  but  you  can,  by  radio,  and  WOR,  quickly  create  patience  and  dealer  enthusiasm; 
keep  buyers'  funds  cautiously  reserved  for  what  you  have  manufactured, 
or  are  just  about  to  launch. 

Yes,  competition  will  be  keen.  In  many  cases  it  will  be  first  come, 
first  bought.  But  whether  your  product  hits  the  market  first  or 
afterwards,  WOR  can  make  the  majority  of  more  than  1 8,000,000 
people  in  seven  great  states  do  what  you  want  them  to  do — fast. 

WOR  can  plant  the  story  and  merits  of  your  product  or 
service  in  the  minds  and  hearts  of  thousands  of  potential 
customers  in  33  great  cities  containing  more  than  100,000  people 
each.  WOR  can  reserve  space  for  you  on  the  shelves  of  the 
greatest  concentration  of  retail  and  department  stores 
in  the  United  States. 

Proof?  In  less  than  1 3  weeks,  WOR  obtained  43  new  ^ 
department  store  outlets  for  one  war  product;  added  hundreds  of 
new  dealers  and  increased  its  sales  in  Albany,  Boston, 
Philadelphia,  Southern  New  Jersey,  Maryland  and  throughout 
other  sections  of  the  Eastern  Seaboard. 

What  WOR  did  in  that  short  time,  so  effectively,  for  this 
business  baby,  it  can  do  for  yours.  And  the  cost,  we  might  add, 
will  leave  you  grinning  contentedly  and  asking  yourself, 
"Now,  why  didn't  I  think  of  WOR  sooner?" 


— J 


WOR 


—that  power-full  station 

at  1440  Broadway,  in  New  York 

MUTUAL 


Clinton  Fleming's  tank  wagon  business 
is  right  on  the  home  place.  Here  he 
stands  beside  one  of  the  big  trucks; 
Lynn  is  driving,  Marvin  on  the  running 

board-        ©CI 8  «0694* 

lower  right:  This  is  the  Fleming  family, 
old  friends  of  WLS.  Mr.  Fleming  (left) 
holds  Kathy,  age  2;  Mrs.  Fleming 
holds  4-year-old  R.J.  Standing  by 
•he  radio  are  Marvin,  10,  Lynn,  15. 


CROSS 
SECTION 

of  your 


Ha  Mae,  17,  at  work  in  the  printing  de- 
partment of  the  telephone  company. 


THE  FLEMINGS  OF  ALLEGAN  COUNTY 
-PROSPECTS  FOR  YOUR  PRODUCT 


THE  FLEMINGS  of  Allegan  County,  Michigan 
are  a  combination  farm  and  business  family.  Ila 
Mae,  17,  works  in  nearby  South  Haven  for  the  Tri- 
Counties  Telephone  Company.  Mr.  Fleming,  with 
his  brother,  Jesse,  operates  a  gasoline  tank  wagon 
business.  And  the  family  farms  220  acres— milking 
18  Jersey  cows,  raising  90  hogs.  Car,  tractor,  tele- 
phone, trucks,  electricity  ...  all  are  accepted  parts 
of  daily  life. 

To  the  Fleming  family,  WLS  is  a  daily  influence. 
They  tune  our  news  broadcasts  regularly;  they  like 
Dr.  John  Holland's  Morning  Devotions  and  WLS 
Feature  Foods.  One  family  project  is  attending 


church  every  Sunday;  another,  delayed  by  war- 
time help  shortages,  is  to  visit  Chicago  and  see  the 
WLS  National  Barn  Dance.  Their  WLS  listening 
habits  began  in  1938  when  they  bought  their  first 
radio  set. 

For  more  than  21  years,  WLS  has  worked  for  Mid- 
west American  families  like  the  Flemings.  Our 
million-letters-a-year  indicates  both  the  size  of  this 
audience  and  the  response  our  friendly  service 
brings.  To  profit  from  the  confidence  this  four-state 
audience  has  for  WLS,  call  a  John  Blair  man  today. 
He  can  give  you  added  facts  about  the  station,  its 
listening  friends,  and  the  established  programs  now 
available. 


8  90  KILOCYCLES 
50,000  WATTS 
AMERICAN  AFFILIATE 


REPRESENTED  BY 

John  Blair  a  Company 


CHICAGO  7 


Burridce  D.  Butler 
President 


Glenn  Sn*yder 
Manager 


MANAGEMENT  AFFILIATED  WITH  KOY,  PHOENIX,  AND  THE  ARIZONA  NETWORK,  KOY  PHOENIX  ★  KTUC  TUCSON  *  KSUN  BISBEE- LOWELL-DOUG  LA!  | 


3>V 


\\\t& 


Bernie  Armstrong..  KDKA  Musical  Direc- 
tor. .  rolls  up  his  sleeves  and  gives,  with  equal 
gusto,  at  the  console,  on  the  podium,  or  as 
emcee  of  that  zany,  informal,  daily,  three- 
quarters  of  an  hour  of  fun  and  music,  "Brunch 
with  Bill." 

The  energetic  Armstrong  lives  and  eats 
ic.  He  is  a  genius  at  ferreting  out  new 
.nt.  As  one  of  the  outstanding  figures  in  the 
Pittsburgh  entertainment-field,  Bernie  meets 
a  strenuous  schedule  on  KDKA.  On  Wednes- 
days, from  7 : 30  to  8  P.M.,  he  is  organist  for  the 
Duquesne  Light  show;  Mondays  through  Fri- 
days, 8: 15  to  8: 30  A.M.,  he  plays  for  the  Dream 
Weaver  show;  and  on  Fridays,  7:30  to  8  P.M., 
he  directs  the  music  on  the  Duquesne  Brewing 
Co.  program,  KDKA's  largest  local  production. 

From  its  inception,  KDKA,  America's  first 
broadcasting  station,  has  been  noteworthy  for 
the  calibre  of  its  musical  offerings.  Today,  the 
musical  cravings  of  the  millions  in  KDKA's 
vast  Tri-State  primary  are  competently  served 
by  versatile  Bernie  Armstrong  and  the  top- 
notch  musicians  under  his  direction.  Why  not 
put  Bernie's  baton  to  work  for  your  product? 


i 

Kl 

1      WESTINGHOUSE  RADIO  STATIONS  Inc 

K  EX    •    KYW    •    WBZ    •    W  B  7  A    •    WOWO    •  KDKA 

REPRESENTED   NATION  ALIY^BY   NBC    SPOT  SAIES-EXCEPT  KEX     •     KEX    REPRESENTED   NATIONALLY  BY  PAUL  H.  RAYMER  CO. 


Iblished  every  Monday,   53rd  issue    (Year  Book  Number)    published   in   February  by   BROADCASTING  PUBLICATIONS.   INC.,   870    National   Press   Building,   Washington    4,   D.  C. 
Entered  as  second  class  matter  March  14,  1933,  at  Poet  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


Closed  Circuit      Upcoming      Business  Brief ly 


BEFORE  CHET  LaRoche  forsook  executive 
direction  of  American,  he  made  effort  to  buy 
control  of  network  in  which  he  is  12%%  stock- 
holder. Ed  Noble,  who  paid  $8,000,000  cash  for 
erstwhile  Blue  two  years  ago,  not  only  did  not 
entertain  proposal  but  probably  won't  sell  for 
three  times  what  he  paid,  if  he  would  sell  at 
all.  Better  bet  is  LaRoche's  stock  may  be  re- 
purchased. 

MANY  AFFILIATES  are  astir  over  what 
standard  time  network  schedules  are  doing  to 
local  and  spot  accounts.  While  time  shifts  have 
been  perennial  headache,  it's  far  worse  now 
because  spot  and  local  schedules  are  so  well  set 
and  more  schedules  in  non-premium  time  are 
sold. 

THAT  BROADCAST  mission  to  the  Pacific, 
sequel  to  recent  ETO  trip,  is  still  very  definitely 
on.  Lt.  Col.  Jack  Harris  (ex-WSM  Nashville). 
MacArthur's  radio  aide,  was  in  Washington 
last  week  to  discuss  plans  with  Col.  E.  M. 
Kirby,  Army  radio  chief,  and  NAB  officials. 

FORMER  Gov.  William  H.  Wills  tried  to  re- 
sign from  FCC  fortnight  ago  following  re- 
turn of  a  cardiac  condition.  He  felt  he  had  let 
his  FCC  colleagues  down  after  only  a  few 
weeks  of  stewardship  (he  assumed  office  July 
23).  His  colleagues,  however,  wouldn't  hear 
of  it.  Incidentally,  Gov.  Wills  is  progressing 
nicely  and  is  expected  back  soon. 

NOW  THAT  Justin  Miller  has  taken  over 
NAB's  helm,  with  A.  D.  (Jess)  Willard  new 
executive  vice-president,  as  right-hand  bower, 
sweeping  changes  in  entire  NAB  format  and 
operation  are  in  store.  C.  E.  Arney  Jr.,  secre- 
tary-treasurer, most  likely  will  be  prevailed 
upon  to  remain,  but  beyond  that  nothing  is  cer- 
tain. 

SIDELINE  observers  are  looking  for  what 
might  be  radio  legal  contest  of  the  year  in 
connection  with  Buffalo  Broadcasting  Corp. 
problem  before  FCC  [Broadcasting,  Sept.  17]. 
Representing  BBC  is  Frank  D.  Scott,  oldest 
attorney  in  point  of  Washington  practice  and 
a  hard  fighter.  James  Lawrence  Fly,  ex-FCC 
chairman,  has  just  been  retained  by  Churchill 
Tabernacle,  which  had  a  sort  of  long-term 
lend-lease  arrangement  with  WGR  and 
WKBW,  upon  which  the  FCC  frowns. 

UNLESS  FCC  gets  boost  in  appropriation 
pretty  soon,  it's  going  to  be  in  a  bad  way  for 
professional  talent  in  both  engineering  and 
law  departments.  There  are  literally  hundreds 
of  applications  for  FM  and  television,  not  to 
mention  AM  new  station  and  modification  of 
license  pleas,  to  process.  Commission  will  be 
running  a  three-ring  circus,  with  hearings 
in  progress  three  or  four  deep  after  Oct.  7 
deadline  on  60-day  cooling  off  period  on  new 
applications.  Plea  may  be  made  to  Attorney 
General  Tom  C.  Clark  to  borrow  DOJ  attorneys 

{Continued  on  page  90) 

Page  4    •    October  1,  1945 


Oct.  1:  FCC  Hearing  on  WINS  sale,  Room 
2232,  New  Post  Office  Bldg.,  Washington. 

Oct.  1-2:  NAB  Board  Meeting,  Inauguration 
Justin  Miller,  Oct.  2,  Washington. 

Oct.  3:  NAB  Legislative  Committee,  Wash- 
ington. 

Oct.  10-11:  RMA-Canadian  RMA  joint  meet- 
ing Westchester  Country  Club,  Rye,  N.  Y. 

Oct.  1  1 :  FCC  Hearing  on  proposed  T\^ules. 

Oct.  15:  FCC  hearing  on  FM  assignments  in 
New  York. 

Oct.  20:  FMBI  Board,  Ambassador  East  Hotel, 
Chicago. 

Bulletins 

WIBG  Philadelphia,  10,000  w  on  990  kc  has  ap- 
pointed Adam  J.  Young  Jr.,  as  national  sales 
representative.  Ed  McKeon,  personal  repre- 
sentative of  WIBG  in  New  York,  continues  in 
that  capacity. 

OFFICIAL  date  for  the  end  of  the  wartime 
Office  of  Censorship  was  set  for  Nov.  15  in  an 
order  issued  Friday  by  President  Truman. 
Censorship's  policy  board  was  terminated  as 
of  Sept.  28. 

FCC  Friday  afternoon  announced  postpone- 
ment to  Oct.  11  of  hearing  on  commercial  tele- 
vision rules  and  standards.  Hearing  originally 
was  scheduled  for  Oct.  4  but  several  interested 
groups  contended  they  could  not  prepare  evi- 
dence by  that  time.  Time  for  filing  briefs  and 
appearances  extended  to  Oct.  8. 

'RADIO  THEATER* 
HEADS  FIRST  FIFTEEN 

MOST  POPULAR  program  latter  part  of  Sep- 
tember was  Radio  Theater,  with  rating  of 
21.4,  according  to  C.  E.  Hooper  Sept.  30  Na- 
tional Hooper  Ratings.  Bob  Hope,  with  20.6, 
was  second  and  Screen  Guild  Players  third 
with  19.2. 

Remainder  of  first  15:  Mr.  District  Attor- 
ney, 17.6;  Walter  Winchell,  16.3;  Charlie  Mc- 
Carthy, 15.3;  Take  It  or  Leave  It,  15.0;  Joan 
Davis,  14.6;  This  Is  My  Best,  14.6;  Inner 
Sanctum,  14.6;  Lowell  Thomas,  13.8;  Music 
Hall,  13.5;  Judy  Canova,  13.3;  Doctor  Chris- 
tian, 13.2;  People  Are  Funny,  13.2. 

Average  available  audience  was  76.8,  com- 
pared to  72.1  in  the  Sept.  15  report  and  75.7 
a  year  ago.  Average  sets-in-use  was  25.8,  com- 
pared with  22.5  in  the  last  report  and  24.9  a 
year  ago.  Average  rating  was  7.9,  compared 
with  6.4  in  the  last  report  and  7.5  a  year  ago. 

U.S.T.  SETS  START  AT  $19.95 

U.  S.  TELEVISION  Mfg.  Corp.  announced 
prices  of  radios  will  begin  at  $19.95,  with  most 
expensive  video  combinations  ranging  up  to 
and  over  $1,000.  Final  retail  prices  still  in 
hands  of  OPA. 


CARNATION  ADDS  80  •  Carnation  Co.,  Mil- 
waukee (evaporated  milk),  Oct.  1  added  80 
stations  to  NBC  net  carrying  Contented  Hour, 
bringing  total  to  148  stations.  Agency,  Erwin, 
Wasey  &  Co.,  N.  Y. 

BISCUITS  ON  'SUNRISE'  •  Ballard  &  Bal- 
lard, Louisville  (Oven  Ready  Biscuits),  Oct.  8 
begins  series  of  participating  spots  on  Sunrise 
Salute,  6-6:55  a.m.  on  WBBM  Chicago.  Agency, 
Henri,  Hurst  &  McDonald,  Chicago. 

WESTERN  AUTO  ON  NBC  •  Western  AutoJ 
Supply  Co.,  Los  Angeles,  Oct.  1  began  weekly 
half -hour  Circle  Arrow  Show  on  20  NBC  sta- 
tions, 9:30-10  a.m.  (CST).  Contract  for  52 
weeks  was  placed  by  Bruce  B.  Brewer  Agency, 
Kansas  City. 

COFFEE  SPOTS  •  Ben  Hur  Products,  Los 
Angeles  (coffee),  Oct.  1  started  using  from 
three  to  five  transcribed  announcements  daily 
on  50  western  stations.  Agency,  Foote,  Cone  & 
Belding,  Los  Angeles. 

SKELTON  TO  RETURN  •  Brown  &  William- 
son Tobacco  Corp.,  Louisville  (Raleigh  cigar- 
ettes), will  resume  Red  Skelton  on  NBC  Tues., 
10:30-11  p.m.,  probably  sometime  in  January. 
B  &  W  now  sponsors  Hildegarde,  Tues.,  10:30- 
11  p.m.,  and  An  Evening  With  Romberg,  Wed., 
8:30-9  p.m.  Agency,  Russel  M.  Seeds  Co., 
Chicago. 

CHUCKLES  SPONSORS  •  Fred  W.  Amend  j 
Co.,  Danville,  111.  (Chuckles  candy)  Oct.  29 
begins  Ty  Tyson  Interviews,  12:15-12:30  p.m., 
Monday-Friday  on  WWJ  Detroit.  Contract  is 
52  weeks.  Sponsor  also  purchased  participating 
spots  on  Uncle  Don  on  WOR  New  York,  effec- 
tive Oct.  16.  Agency,  Henri,  Hurst  &  McDonald. 

TUMS  RENEWAL  •  Lewis  Howe  Co.,  St. 
Louis  (Turns)  on  Oct.  16  renews  Date  With 
Judy  on  NBC  Tues.,  8:30-9  p.m.,  for  52  weeks. 
Agency,  Roche,  Williams  &  Geary,  Chicago. 

MAGGI  PARTICIPATIONS 

MAGGI  Co.,  New  York,  (seasoning  boullion 
cubes)  is  sponsoring  Meet  the  Missus  twice 
weekly  on  WJR  Detroit;  has  begun  52-week 
participation  in  Housewives  Protective  League 
o*n  KM  OX  St.  Louis;  three  participations  week- 
ly on  Women  Only,  WHAM  Rochester  and  Bob 
Smith  Show  on  WBEN  Buffalo.  Company  has 
renewed  for  another  year  its  participations  on 
Bessie  Beatty  and  McCann  Pure  Food  Hour  on 
WOR  New  York;  Housewives  Protective 
League,  WBBM  Chicago;  Beulah  Carney, 
WENR  Chicago;  Ken  and  Caroline  with  Yan- 
kee Kitchen  on  Yankee  Network;  Mildred  Carl- 
son's Home  Forum,  WBZ  Boston.  Agency, 
Needham  &  Grohman,  New  York. 

QUAKER  QUIZ 

QUAKER  OATS  Co.,  Chicago,  (Ful-O-Pep)  ] 
Sept.  29  started  Man  on  the  Farm  recorde 
quiz  series,  on  WOR  New  York,  Sat.  1-1:301 
p.m.  Quaker  also  sponsors  Those  Websters  on 
120  CBS  stations  and  Quaker  Breakfast  Pa 
rade  starting  Oct.  8  on  9  Don  Lee  stations,  six 
weekly.  Agency,  Ruthrauff  &  Ryan,  New  York 

BROADCASTING    •    Broadcast  Advertising 


SPECIALTY  SHOPS 
ON  NEW  ORLEANS' 
CANAL  STREET 
KNOW  IT 


STORES  ON 
THIBODAUX'S 
MAIN  STREET 
KNOW  IT 


Folks  turn  first  to 


wwt 


NEW  ORLEANS 


THE  GREATEST  SELLING   POWER   IN  THE  SOUTH'S  GREATEST  CITY 
50,000  Watts    ★    Clear  Channel    ★    CBS  Affiliate 

Represented  Nationally  by  The  Katz  Agency,  Inc. 


ROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  5 


60R00N  GRAY, 
6enerol  Manager 

Page  6    •    October  1,  1945 


BROADCASTING 


Published  Weekly  by  Broadcasting  Publications,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation   Offices:   870   National   Press  Bldg. 
Washington  4,  D.  C.  Telephone:  ME  1022 

IN  THIS  I3SUE  .  .  . 

My  Impression  of  Europe 

By  John  E.  Fetzer  

Philadelphia,  Boston  Papers  Buy  Stations  

Elliott  Roosevelt  Seeks  to  Buy  Station  

FM  Engineering  Standards  Set  

Boosters  for  All  AM  Stations  Possible  

OPA  Controls  Endanger  Set  Production  

NAB  Suggests  Commemorative  Stamp  

Miller  Assumes  NAB  Duties  

FM  Broadcaster  Tells  Troubles,  Successes 

By  Leonard  L.  Asch  

Newcomers   Left  Out  of  FM — Durr  

Hearing  Set  on  FM  Assignments  

KSOO  or  KELO  Ordered  Sold  by  FCC  

FMBI  Urges  More  FM  Channels  

Local  News  Gains  Importance  

Brewery  Proves  Local  Production  Value  

Text  of  FM  Engineering  Standards  

Phillips  Buys  KGHF  

Strike  Fails  to  Silence  N.  Y.  Outlets  

Nets  Sign  NABET,  Disc-Turner  Dispute  Ends 
Pulse  Modulation  Shown  by  Federal  


DEPARTMENTS 


Agencies 

64 

Net  Accounts  

66 

Allied  Arts 

52 

Our  Respects  To  

56 

46 

Production  _ 

48 

56 

Programs 

70 
68 

FCC  Actions  

92 

Promotion 

Feature  of  Week  

10 

Sellers  of  Sales  

10 

Management  

46 

Sponsors 

60 

Network  Accounts- 

66 

Sid  Hix 

16 

52 

Technical 

9T 

At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 
Art   King,   Managing   Editor;  J.    Frank  Beatty, 
Bill    Bailey,    Associate    Editors.    STAFF:  Jack 
Levy,     Lawrence    Christopher,    Mary  Zurhorst, 
Norma  Pugliese,  Adele  Porter,   Molly  Jackson. 

BUSINESS 

MAURY  LONC,  Business  Manager 

Bob  Breslau,  Adv.  Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Marie  Woodward. 
AUDITING:  B.  T.  Taishoff,  Catherine  Steele, 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  FLaza  5-8355 
EDITORIAL:  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Goods. 
ADVERTISING:   S.  J.  Paul,  New  York  Adver- 
tising Manager*;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4115 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.  Gladstone  7353 
David  Glickman,   Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELgin  0775 
James  Montagnes,  Manager./ 

Copyright  19iS  by  Broadcasting  Publications  Inc. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COPY 


BROADCASTING    •    Broadcast  Advertisin  q 


<lTZaO  U  125,000  pof^^ 


i  IN  THE 


flond  hardware  sales  for  ^ 


Represented  by  The  Branham  C« 


FIT  *  5  °'0  ,<tL* 


OADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  7 


skeletons  in  our  eloseL . . 

(just  a  long-time  record  of  picking  talent  that  goes  to  the  top) 


You  can  peek  into  all  the  closets  you  want 
at  WBT.  We've  nothing  to  hide -least 
of  all  our  flair  for  picking  some  of  the  liveli- 
est and  most  successful  radio  talent  ever  to 
stand  before  anybody's  microphone. 

WBT's  alumni  are  an  illustrious  group. 
There's  Johnny  Long,  for  example,  and  Kay 
Kyser.  WBT  listeners  knew  Johnny  when 
his  now-famous  Southern  drawl  was  only 
one  of  many;  they  remember  Kyser  when 
his  "how  y'all"shook  only  Charlotte  rafters. 
WBT  audiences  were  the  first  to  dance  to 
the  music  of  Skinnay  Ennis,  John  Scott 
Trotter  and  Saxie  Dowell,  back  when 
Variety  would  have  referred  to  the  batch  of 
them  as  "unknowns". 

Lansing  Hatfield  and  Norman  Cordon 
began  their  journey  to  the  stage  of  the  Met- 


TTE  *  50,000  Watts 
s  Best  Salesman 


ropolitan  from  WBT's  studios.  Joan  Brooks, 
Alfred  Garr,  the  Golden  Gate  Quartet  and 
The  Four  Knights-f/iet/  all  started  at  WBT. 
So  did  newsman  Bill  Shadell  (formerly  CBS 
correspondent  in  Europe),  announcers 
Sandy  Becker  (of  CBS,  New  York)  and  Bill 
Bivens,  also  sportscaster  Buss  Hodges. 

This  knack  WBT  has  of  recognizing  big- 
time  talent  and  pushing  it  along  to  national 
prominence  is  still  as  sharp  as  ever.  (It's 
also  helped  us  win  six  Variety  "Showman- 
agement"  plaques -more  than  any  other 
station  in  the  country.)  Look  at  Camp 
Meetin'  Choir  -30  richly  melodious  negro 
voices  that  have  hit  the  popularity  jackpot 
via  CBS'  Wings  Over  Jordan  after  only  six 
months  on  WBT.  Or  the  Johnson  Family, 
three-year  singing  favorites  of  WBT  listen- 
ers, featured  coast-to-coast  over  the  Colum- 
bia Network  during  the  past  summer. 

People  of  the  Carolinas  acclaim  WBT's 
"discoveries"  with  open  enthusiasm.  But 
they  have  the  same  welcome  for  products 
of  sponsors  who  advertise  over  WBT.  Don't 
keep  our  659,814  radio  families*  waiting  any 
longer.  Call  us  or  Radio  Sales  today. 


*Net  weekly  circulation, 

CBS  estimated  radio  families,  1944. 


REPRESENTED  BY  RADIO  SALES,  THE  SPOT  BROADCASTING  DIVISION  OF  CBS 


They  Sh  outed 
It  From  The 
Hilltops 

In  ancient  Persia,  sentinels 
stationed  on  mountain 
peaks  broadcast  important 
messages  by  shouting  to 
one  another.  With  the 
power  of  the  human  voice, 
unamplified,  rated  at  less 
than  one  watt,  the  chances 
are  the  reception  wasn't  so 
good. 


Radio  Station 

serving  the  Tampa- 
St.  Petersburg  area, 

has  5.000  watts — day  and 
night!  Its  "voice"  clearly 
reaches  more  listeners — 
and  loyal  ones — than,  any 
other  station  in  Florida's 
richest  trade  area. 

They  are  "loyal"  because 
WFLA  gives  them  the  very 
satisfactory  combination  of 
top-ranking  NBC  programs, 
complete,  up-to-the-minute 
news  coverage  and  live  lo- 
cal shows. 

To  reach  these  folks  with 
money  to  spend,  today  and 
tomorrow,  use  WFLA.  the 
most-listened-to  station  in 
the  Tampa -St.  Petersburg 
market- 

5000  WATTS 
DAY  AND  NIGHT 

UIFLft 


TAMPAN*, 

in     •     Ctrtcher  1.  1945 


My  Impression  of  Europe 

(Third  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 
By  JOHN  E.  FETZER 
Owner,  WKZO  Kalamazoo  and  WJEF  GRAND  RAPIDS 
Former  Assistant  Director,  Office  of  Censorship,  Broadcast  Division 

STRANGELY  enough  the  radio 
trip  to  ETO  brought  me  an  entirely 
unexpected  reaction.  Before,  em- 
barkation I  definitely  had  in  mind  a 
minute  inspection  of  physical  radio 
facilities  and  operational  policies. 
However,  the  trip  revealed  a  much 
broader  aspect  of  radio  responsi- 
bilities in  Europe. 

To  illustrate,  it  is  necessary  to 
transcend  the  radio  scene  and  take 
a  look  at  the  peoples  of  Europe.  In 
England  I  definitely  gained  the  im- 
pression that  the  common  people  of 
that  country  learned  to  know  some- 
thing about  the  common  people  of 
America  for  the  first  time  in  his- 
tory. The  English  people,  tired  of 
war,  found  a  new  sympathy,  under- 
standing and  friendship  in  the 
American  G.I.  That  friendship  for 
Americans,  in  my  estimation,  must 
be  preserved  and  fostered. 

In  France  I  was  impressed  with 
a  definite  lackadaisical  attitude  on 
the  part  of  the  people.  Having  been 
stripped  of  her  leadership  and  little 
hope  of  effective  restoration  in  the 
future,  France  seemingly  has  quit. 

In  Italy  the  least  that  can  be  said 
is  that  only  a  frustrated  nation  re- 
mains— a  nation,  however,  that 
looks  to  the  United  States  for  help. 


Mr.  Fetzer 
In  Germany  the  peoples  of  the 
bombed-out  cities  have  an  inbred 
hate  for  Americans  and  a  firm  re- 
solve to  repeat  the  atrocities  of  war 
(Continued  on  page  79) 


Sellers  of  Sales 


DELIVER  an  audience  to  your 
sponsor  and  you'll  deliver  his 
sales  message  effectively. 
That's  Jake  Embry's  theory. 
As  assistant  to  Tom  Tinsley,  presi- 
dent of  WITH  Baltimore,  Jake  has 
put  his  theory  into  practice,  has 
seen  the  station  develop  into  one 
of  the  country's  most 
potent  250-watters. 

Without  network 
affiliation,  WITH  had 
to  compete  with  the 
nation's  top  pro- 
grams. Jake's  job  as 
sales  manager  was 
to  bring  in  the  reve- 
nue. He  knew  that 
before  he  could  in- 
terest advertisers,  he 
had  to  deliver  an  au- 
dience. To  keep  those 
sponsors  WITH  had 
to  hold  its  audience. 
Big-time  musical 
productions  were 
built  with  transcrip- 
tions; news  is  a  top 
commodity,  but  over- 
all public  service  is  the  guiding 
factor. 

Public  service  to  Jake  means  giv- 
ing the  public  what  it  wants.  He 
learned  something  of  the  public 
pulse  as  a  school  teacher  in  Mis- 
sissippi. Jake  received  his  A.B.  from 
Millsaps  College  and  was  appoint- 
ed superintendent  of  schools  at  Sun- 
flower, Miss.  Later  he  became  prin- 


JAKE 


cipal  and  coach  at  Cleveland,  Miss., 
high  school.  In  Cleveland  he  met 
the  girl  who  now  is  Mrs.  Embry. 

Jake  took  a  post-graduate  course 
at  Columbia  U.  Hearst  general  ad- 
vertising office  hired  him  to  do  a 
research  job.  When  he  finished,  he 
was  offered  a  berth  in  the  organi- 
zation. Jake  took  a 
course  (from 
Hearst)  in  radio  ad- 
vertising and  sales- 
manship in  New 
York,  then  was  sent 
to  WBAL  Baltimore 
to  become  general 
sales  representative. 

After  7y2  years  he 
joined  WITH  as  com- 
mercial manager, 
later  becoming  as- 
sistant to  the  presi- 
dent. Now  that  Mr. 
Tinsley  is  operating 
the  new  WLEE 
Richmond,  Va.,  JakeJ.. 
has  been  named  vice- 
president  of  that 
station.  (See  dedi- 
cation story,  page  40). 

Robert  Campbell  Embry  was  born 
Jan.  28,  1909,  in  Belzoni,  Miss.,  but 
long  ago  he  lost  his  given  name  and 
became  "Jake".  He's  active  in  the 
Baltimore  Adv.  Club,  is  a  member 
of  the  Maryland  Mfrs.  Representa- 
tives, Cosmopolitan  Club,  Societe 
de  Gentlemen  Chefs  de  Cuisine  and 
the  Navy  League. 

BROADC 


18  shows 
per  week  on 

WWDC 


Tru-Blu  Beer  is  one  of  the 
top  beverages  in  Washington, 
D.  C. 

And  what  does  Tru-Blu 
depend  on  in  radio  to  keep  its 
sales  going  full  speed  ahead? 

That  management  uses 
WWDC  exclusively.  They  put 
on  18  shows  per  week! 

Here's  another  performance 
record  in  the  favor  of  aggres- 
sive and  imaginative  pro- 
gramming. 

If  you've  got  something  to 
sell  down  our  way  . . .  take  an- 
other look  to  see  that  WWDC 
is  on  your  schedule. 


WWDC 

the  big  sales  result 
station  in  Washington,  D.  C 


Represented  nationally  by] 

WEED  &  COMPAN 

ASTING    •    Broadcast  Advertisir, 


pop 


UJSfll 


CINCINNATI  2,  OHIO 

BASIC  AMERICAN  BROADCASTING  CO. 


his  is  the  third  in  a  series  of  advertisements  inspi? 
ROADCASTING    •    Broadcast  Advertising 


WSAI's  pride  in  the  quality  and  prominence  of  its  national  and  local  advertisers 
Next:  CANDY 

Octboer  1,  1945    •    Page  11 


Is  Your  Audience  a  Victim  of  "Boiler-Plate"? 


BOILER-PLATE"  is  the  old  name  for  canned  news,  sent  in 
the  form  of  a  printing  plate  to  country  newspapers,. ail 
ready  to  slap  on  the  press  and  start  rolling. 

It  is  passing  out  of  the  newspaper  picture  because  it  is  not 
adequate  for  even  the  smallest  and  most  remote  rural  needs 
today.  Yet,  even  in  its  heyday,  no  newspaper  worthy  of  the 
name  could  survive  on  boiler-plate  alone.  There  had  to  be 
local  news  and  the  sure,  local  touch  of  a  competent  editor. 

Is  your  radio  station  dependent  today  on  "boiler-plate"  news? 
If  so,  your  news  programs  are  unprepared  to  meet  the  challenges 
of  a  changing  world  and  the  new  trends  in  audience  interest. 

As  the  flow  of  news  shifts  from  a  war  to  peace  basis,  your 
listening  audience  will  demand  something  more  than  "canned" 
news  bulletins— "boiler-plate."  There  will  be  greater  emphasis 
on  the  story  behind  the  story  and  its  international,  national,  or 
regional  significance.  There  will  be  greater  emphasis  on  human 
interest  stories. 

Right  now,  there  is  much  evidence  that  listening  news  audi- 
ences are  hungry  for  something  more  than  "boiler-plate."  If  they 
have  heard  a  "canned"  news  program  half  an  hour  or  fifteen 
minutes  before  from  another  station  or  network— the  same  news 
in  the  same  words— they  will  turn  the  dial.  And  it -will  become  a 
habit. 

International  News  Service  sends  to  radio  stations  precisely 
the  same  variety  of  news  and  human  interest  news-features  that 


it  sends  to  newspapers.  Its  news  service  is  written  so  that  it  can 
be  read  aloud  without  change  or  simply  and  easily  edited  to  fit 
time  limitations  or  regional  interest,  when  desired.  It  has  always 
been  a  principle  with  INS  that  news  which  cannot  be  read  aloud 
easily  is  not  properly  written  for  either  newspapers  or  radio. 

In  INS,  you  get  more  news  than  you  can  use— and  this  is  a 
DISTINCT  ADVANTAGE  because  you  can  SELECT  what 
you  feel  best  suits  the  interests  of  your  own  audience. 

Today,  more  than  ever,  ^NS  is  the  greatest  combination 
news  and  news-feature  service  for  radio.  Always  in  the  van- 
guard of  changing  trends,  INS  has  been  building  the  news- 
feature  as  well  as  the  news  elements  of  its  service  on  an  entirely 
new  plane— easy  to  read,  easy  to  understand,  easy  to  edit  .  .  . 
and  vital  in  audience  appeal. 

With  INSv  you  get  the  news  that  is  important  to  your  area, 
as  well  as  the  news  that  is  important  nationally  and  interna- 
tionally. If  you  employ  commentators,  they  have  the  greatest 
treasure-store  of  source  material  available  to  them  day  in  and 
day  out.  You  can  build  prestige,  faith,  and  public  interest  in 
your  station  more  soundly  than  by  any  other  improvement  you 
can  make. 

News  is  radio's  greatest  audience  builder.  We  shall  be  happy 
to  guide  any  station  in  establishing  the  kind  of  distinctive 
news  coverage  which  will  enhance  its  standing  in  its  community 
Ask  us  to  send  a  representative  or  write  for  details  to: 


INTERNATIONAL  NEWS  SERVICE 

FRANK  J.  NICHT,  General  Sales  Manager,  235  EAST  45th  STREET,  NEW  YORK  CITY,  N.  Y. 


Page  12    •    October  1,  1945 


ROADCASTING    •    Broadcast  Adverttsi 


U 


1L» 


CHAMPIONS  OF  SPORT... 

Chicago  baseball  fans  are  toasting  the  Cubs  these  fine  October  days  .  .  .  Charley 
Grimm  and  his  team  can  write  their  own  ticket  .  .  .  Wrigley  Field  shines  like  a  new 
dime  .  .  .  and  millions  of  Chicagoland  fans,  unable  to  see  the  thrilling  spectacle  of 
a  World  Series,  vote  an  orchid  to  WGN  for  bringing  the  games  to  them. 

WGN  has  long  been  a  champion  for  sports  fans.  In  addition  to  an  exclusive 
Chicago  airing  of  the  World  Series,  WGN  listeners  are  treated  to  anl  11  week 
schedule  of  outstanding  college  football  games,  a  regular  Friday  evening  sports 
forecast  and  a  daily  strip  known  to  millions  as  4 'The  Inside  of  Sports." 


A  Clear  Channel  Station  

Serving  the  Middle  West 


CHICAGO  11 
ILLINOIS 

50,000  Watts 
720  Kilocycles 


MUTUAL    BROADCASTING  SYSTEM 

Eastern  Sales  Office:  220  East  42nd  Street,  New  York  17,  N.  Y. 
West  Coast:  Edward  S.  Townsend  Co.,  Russ  Building,  San  Francisco,  Calif. 


ADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  13 


??It's  management  that  makes 
a  station,  Mr.  I  Hunk!" 


: :  A  salesman  can-  be  a  big,  strong  guy,  ana1  still  pack  an  empty 
order-book.  And  it's  the  same  way  with  radio  stations. 

The  stations  listed  at  the  right  don't  just  happen  to  be  good 
producers*7  They?re  ibell-manageit  stations — headed  by  men 
who  realize,  that  their  stations'  success  depends  upon  the 
combination  }  of  steady  listeners  and  'steady  advertisers — 
that  this  combination  in  turn  .  depends  upon  top-notch 
salesmanship  and  showmanship,  inspired  programming, 
!  and  sound  public  relations.  When  such  men  accept  your 
account  they  also  accept  the  duty  of  doing  their  utmost  to 
sell  your  product.  And,  being  good  managers,  they  know 
how  to  do  it! 

We're  proud  to  represent  every  one  of  them.  You'll  be  happy 
to  be  associated  with  them. 


FREE  & 

Pioneer  Radio  Station  Representatives 


IMC 


NEW  YORK:  444  Madison  At 
Plaza  5-4130 


Since  May,  1932 


DETROIT:  645  GriswoldSt.  SAN  FRANCISCO: 

Cadillac  1880  Sutter  4? 


EXCLUSIVE  1 
WGE-WKBW 

WCKY  CINCINNATI 

KDAL  DULUTH 

WDAY  FARGO 

WISH  ......  INDIANAPOLIS 

WJEF-WKZO    .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBO  KANSAS  CITY 

WAVE  LOUISVILLE 

WTCN   .    .  MINNEAP0LI9-ST.  PAUL 

WMBD  PEORIA 

KSD   .  ST.  LOUIS 

WFBL  SYRACUSE 

IOWA 

WHO  .......  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

SOUTHEAST 

WCBM  BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WDBI  '.  \  '.  '.  ROANOKE 

SOUTHWEST 

KOB  ALBUQUERQUE 

KEEW  BROWNSVILLE 

KRIS  CORPUS  CHBISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL       .......  TULSA 

PACIFIC  COAST 

KOIN  PORTLAND 

KIBO  SEATTLE 

and  WRIGBT-SONOVOX.  Die. 


HOLLYWOOD:  6^1  Hollywood  ATLANTA:  52?  Palmer  Bldg 
Hollywood  21  Si  Main  5667 


October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


OA DC AST  INC 


BROADCAST 


ERTISING 


VOL.  29,  No.  14 


WASHINGTON,  D.  C,  OCTOBER  1,  1945 


$5.00  A  YEAR— 15c  A  COPY 


Papers  Buy  WFIL,  WHDH  in  Big  Deal  FM  Technical 


Philadelphia  and  Boston 
Dailies   Bid  For 
Stations 

TWO  OF  THE  nation's  top  news- 
papers— Philadelphia  Inquirer  and 
Boston  Herald-Traveler — consum- 
mated transactions  last  week  (sub- 
ject to  customary  FCC  approval) 
which  would  give  them  established 
standard  station  adjuncts. 

The  Inquirer  purchased  WFIL 
Philadelphia  from  Lit  Bros,  for 
$1,900,000.  The  Herald-Traveler 
acquired  WHDH  Boston  for  ap- 
proximately $850,000  from  Mathe- 
son  Radio  Co.  Inc. 

Both  transactions  will  be  sub- 
ject to  whatever  policy  the  Com- 
mission decides  upon  following  oral 
arguments  Oct.  27  on  its  proposed 
revolutionary  "open  bid"  proced- 
ure. This  policy  will  be  established' 
in  pursuance  of  the  FCC's  split 
decision  in  the  Avco-WLW  case, 
wherein  the  FCC  majority  pro- 
posed that  sales  transactions  be 
thrown  open  to  public  bids  with 
the  Commission  itself  to  select  the 
purchaser  on  the  basis  of  responsi- 


bility, integrity,  public  service  and 
other  factors. 

Announcement  of  the  WFIL 
sale  came  last  Thursday  from 
George  H.  Johnson,  president  of 
Lit  Bros.,  and  Walter  H.  Annen- 
berg,  publisher  of  the  Inquirer, 
leader  in  the  morning  field. 
WPEN,  Philadelphia  independent 
regional,  was  purchased  by  the 
Bulletin,  afternoon  leader,  for 
$620,000  last  year-end. 

WHDH,  which  operates  on  850 
kc  with  5,000  w  fulltime,  is  an 
independent,  having  lost  its  Blue 
(American)  network  affiliation  to 
WCOP  Boston  last  June.  Robert 
B.  Choate,  publisher  of  the  news- 
papers, and  Ralph  G.  Matheson  ne- 
gotiated the  transaction,  which  is 
for  the  acquisition  of  the  WHDH 
stock  by  the  Fidelity  Broadcasting- 
Corp.,  wholly  owned  subsidiary  of 
the  Herald-Traveler  Corp. 

Application  for  the  Boston  trans- 
fer already  is  before  the  FCC.  It 
shows  that  WHDH  during  the  first 
six  months  of  1945  (while  it  was  a 
Blue  outlet)  had  gross  income  of 
$268,471,  expenses  of  $161,910  and 
a  net  income  before  taxes  of  $106,- 


561.  Net  profit  after  taxes  for  the 
six-month  period  was  $34,092.  In 
1944  WHDH  had  a  gross  income  of 
approximately  $600,000  and  a  net 
income  before  taxes  of  approxi- 
mately $300,000. 

The  Philadelphia  sale  covers  pur- 
chase of  WFIL  and  its  affiliate, 
WFIL-FM,  as  well  as  the  transmit- 
ter side  for  the  latter  station.  The 
Widener  Bldg.,  in  which  WFIL 
studios  are  located,  and  securities 
owned  by  the  station  are  not  in- 
cluded. Accounts  receivable  and 
quick  assets  remain  with  the  seller. 
Applications  for  transfer  will  be 
filed  with  the  FCC  within  a  fort- 
night. 

It  was  also  announced  that  Roger 
W.  Clipp  will  continue  as  general 
manager  and  that  there  will  be  no 
change  in  personnel.  Albert  M. 
Greenfield  &  Co.,  real  estate 
brokers,  negotiated  the  transac- 
tion. Mr.  Greenfield  is  trustee  of 
the  company  which  controls  Lit 
Bros.,  which  in  turn  owns  all  the 
stock  of  WFIL  Broadcasting  Co. 

The  Inquirer  also  is  an  appli- 

(Continued  on  page  85) 


Elliott  Roosevelt  Seeks  to  Buy  Outlet 


By  FRED  SAMPLE 
ELLIOTT  ROOSEVELT  wants  to 
get  back  into  radio. 

But  his  interest  this  time  is  not 
in  a  network.  Apparently  he  wants 
to  be  a  licensee. 

Such  is  indicated  by  facts  un- 
covered by  Broadcasting.  It  has 
been  learned  that  within  the  last 
few  weeks,  he  has  been  negotiat- 
ing to  buy  KWFC  in  Hot  Springs, 
Ark. 

He  offered  about  $75,000  for  the 
station,  but  was  turned  down  by 
the  owner,  Clyde  E.  Wilson,  Hot 
Springs  furniture  dealer.  Mr.  Wil- 
son could  not  be  reached  for  com- 
ment, but  the  general  manager  of 
his  station,  Robert  Choate,  acknowl- 
edged that  "Elliott  was  interested." 

KWFC  is  a  250  w  Mutual  affili- 
ate operating  on  1340  kc.  It  went 
on  the  air  June  21,  1940  under  the 
joint  ownership  of  Mr.  Wilson  and 
Howard  A.  Shuman,  each  holding 
50%  of  the  stock,  with  the  latter 
acting  as  general  manager.  Cor- 
'porate  licensee  was  the  Hot  Springs 
Broadcasting  Co. 

License  was  reassigned  to  Mr. 
Wilson  in  1943,  after  Mr.  Shuman 
withdrew  from  the  business.  Mr. 


BROADCASTING    •    Broadcast  Advertising 


Wilson   paid  his  former  partner 
$49,000  for  his  half  interest  at  that 
time,  after  Mr.  Shuman  had  ap- 
pealed succesfully  against  a  court 
decision  dissolving  the  partnership 


for  a  $15,000  consideration  to  be 
paid  for  his  interest. 

A    recently    discharged  Army 
brigadier  general,  Elliott,  second 
(Continued  on  page  85) 


"GOOD  LUCK"  said  J.  Harold  Ryan,  retiring  NAB  president  (1)  to  his 
successor  Justice  Justin  Miller,  who  today  (Oct.  1)  takes  over  the  presi- 
dency of  the  NAB.  His  contract  is  .for  five  years.  Story  on  page  17. 


Standards  Set 

By  JACK  LEVY 

(See  Text,  pages  31  to  38) 

SAFEGUARDS  to  insure  good  re- 
ception by  FM  listeners  and  high 
technical  performance  by  FM 
broadcast  transmitters  were  es- 
tablished last  week  by  the  FCC  with 
the  adoption  of  engineering  stand- 
ards relating  to  allocation  and  op- 
eration of  FM  stations. 

Combining  the  latest  thinking  of 
the  Commission  with  respect  to 
service  coverage  of  community  and 
metropolitan  stations,  the  standards 
contain  many  refinements  over 
those  established  for  prewar  FM. 
They  incorporate  engineering 
knowledge  acquired  during  opera- 
tion of  FM  in  the  lower  frequencies 
plus  changes  to  conform  with  de- 
sired service  in  the  88-108  mc  band. 

Guide  for  Manufacturers 

The  standards  will  serve  as  the 
official  guide  for  manufacturers  of 
FM  transmitters  and  receivers. 
They  cover  requirements  for  an- 
tenna systems,  determination  and 
maintenance  of  operating  power, 
construction  and  location  of  trans- 
mitter, methods  for  computing  in- 
terference between  FM  stations, 
and  other  regulations  regarding  in- 
stallation and  use  of  equipment. 

Together  with  the  Rules  &  Regu- 
lations for  FM  Broadcasting  issued 
Sept.  12  [Broadcasting,  Sept.  17], 
the  standards  provide  everything 
from  an  engineering  standpoint  es- 
sential for  FM  operation.  Later, 
the  Commission  intends  to  combine 
in  a  single  reprint  both  the  rules 
and  the  standards. 

Commissioner  E.  K.  Jett,  engi- 
neer member  of  the  FCC,  called 
attention  to  the  fact  that  the  stand- 
ards do  not  include  §3.202  to  §3.205 
of  the  Rules,  which  comprise  area 
classifications  and  allocation  of 
channels  for  community  and  met- 
ropolitan stations.  These  rules,  he 
emphasized,  are  highly  important:: 
and  should  not  be  overlooked.  He, 
reminded  engineers  that  under : 
§3.204  metropolitan  stations  in 
Area  I  are  not  protected  beyond' 
the  1,000  uv/m  contour.  . . 

On  the  whole,  the  standards  aire 
expected  to  be  more  acceptable  ^o 
engineers  in  that  some  of  the'  re- 
quirements under  the  old  band  are 
eliminated  and  others  are  simpli- 
fied. In  Part  2,  section  E,  relating 
to  service  area  prediction,  it  is  no 
(Continued  on  page  85) 
October  1,  1945    •    Page  15 


Boosters  for  All  AM  Stations  Possible 


War  Developments 
Pave  Way  for 
Satellites 

By  J.  FRANK  BEATTY 

SATELLITE  transmitters  —  hun- 
dreds, even  thousands  of  them — will 
soon  be  technically  feasible,  per- 
mitting AM  broadcast  stations  to 
supply  good  signals  in  populous 
areas  where  their  coverage  now  is 
weak. 

Engineers  representing  several 
leading  makers  of  transmitters 
have  just  started  work  on  recom- 
mended standards  for  unattended 
satellites — extra  AM  transmitters 
that  will  pick  up  a  station  relay 
signal  above  1,000  mc  and  rebroad- 
cast  on  the  standard  broadcast 
frequency. 

When  their  work  is  done — per- 
haps within  a  month — manufactur- 
ers will  be  able  to  turn  out  satellite 


WARTIME  progress  in  ultra-high 
frequency  transmission  offers  so- 
lution to  spotty  coverage  of 
broadcast  stations,  one  of  indus- 
try's critical  problems.  Transmit- 
ter makers  now  are  able  to  make 
50  or  100  w  unattended  equipment 
that  can  be  spotted  by  stations  in 
populous  areas  where  they  have 
weak  signals.  RMA  group  is  now 
rushing  job  of  setting  standards 
for  these  satellite  transmitters  and 
may  finish  within  a  month. 


transmitters  based  on  equipment 
developed  during  the  war  for  mili- 
tary purposes. 

Conceivable  is  a  vastly  improved 
standard  broadcast  band  in  which 
stations  will  lay  down  strong  sig- 
nals in  the  thousands  of  spots  now 
lacking  adequate  service.  Wartime 
technical  progress  will  supply  the 
equipment.  Engineers  will  quickly 
work  out  routine  problems  that 
block  production  of  transmitters. 

Then  the  development  of  satel- 
lites becomes  a  matter  of  allocation 
engineering — a  matter  that  involves 
FCC  policy  decisions  as  well  as  the 
planning  of  station  operators  and 
their  engineers. 

Frazier  Chairman 

Actual  work  of  reducing  satel- 
lite transmission  engineering  to 
recommended  standards  has  just 
been  started  by  the  Subcommittee 
on  AM  Satellite  Transmitters  of 
the  Radio  Manufacturers  Assn. 
The  project  was  undertaken  at  a 
meeting  held  Sept.  19  in  New  York, 
following  original  recommendation 
last  autumn  by  Panel  4  of  the 
Radio  Technical  Planning  Board. 

Chairman  of  the  subcommittee  is 
Howard  S.  Frazier,  NAB  Director 
of  Engineering.  Members  who  at- 
tended the  organization  meeting 
were  A.  C.  Goodman,  Western 
Electric  Co.;  I.  R.  Weir,  General 
Electric  Transmitter  Division;  M. 


J.  Oman,  RCA;  Everett  L.  Dillard, 
Commercial  Radio  Equipment  Co.; 
R.  N.  Lindsay,  Bell  Telephone 
Labs.;  E.  J.  Coxey,  Federal  Tele- 
phone &  Radio  Corp. 

Representing  a  heavy  share  of 
the  industry's  transmitter  produc- 
tion capacity,  these  engineers  were 
of  the  opinion  that  peacetime  appli- 
cation of  military  equipment  devel- 
oped during  the  war  offered  hope 
to  strengthen  the  weak  spots  in  the 
broadcast  band. 

The  transmitters  would  operate 
on  frequencies  above  1,000  mc,  a 
region  in  which  progress  was  ex- 
tremely rapid  during  the  war. 
Equipment  of  the  type  planned  for 
common  carrier  relays  probably 
would  prove  suitable. 

Judging  by  present  thought  of 
these  experts,  complete  installation 
of   a   booster   transmitter  should 


Search  for  Information 
Is  Discouraged  By 
Agency 

By  BILL  BAILEY 

UNLESS  the  Office  of  Price  Ad- 
ministration acts  quickly  to  (1) 
lift  controls  from  radio  parts  or 
(2)  fix  price  ceilings,  there'll  be 
few  radio  sets  on  the  market  by 
Christmas,  unemployment  will  be 
rampant  in  the  manufacturing  field 
and  the  public  must  wait  until 
some  time  next  year  for  promised 
receivers. 

That's  the  consensus  of  opinion 
among  manufacturers  after  weeks 
of  bickering  with  OPA.  Radio 
Mfrs.  Assn.  has  requested  action. 
OPA  has  countered  with  demands 
for  cost  production  data.  Manufac- 
turers say  they  can't  give  such  data 
because  of  the  peculiarities  of  the 
radio  set-making  industry. 


cost  less  than  $10,000.  Transmit- 
ter firms  are  hoping  this  sum  will 
more  than  cover  the  cost  of  trans- 
mitter and  interconnecting  high- 
frequency  equipment. 

Four  Transmitters 

At  present  only  four  satellite 
transmitters  are  in  operation. 
WINX  Washington  has  a  suburban 
booster  station  in  which  a  receiver 
located  in  the  cone  of  silence  above 
the  satellite  antenna  picks  the 
downtown  signal  out  of  the  air  and 
rebroadcasts  it.  WWDC  Washing- 
ton has  a  satellite  connected  by 
wire  line  to  a  suburban  transmit- 
ter. WSAI  Cincinnati,  located  out- 
side the  city,  feeds  a  downtown 
satellite  by  wire  line.  WLLH 
Lowell,  Mass.,  has  a  booster  in 
Lawrence. 

WBZA   Springfield   carries  the 


Sen.  Homer  E.  Capehart  (R- 
Ind.),  former  head  of  The  Cape- 


Reliable  reports  in  the  manufactur- 
ing industry  that  OPA  will  an- 
nounce final  increase  factors  for 
set  parts  on  Oct.  3  could  not  be 
confirmed.  Nor  were  they  denied  at 
OPA  where  officials  refused  to  give 
any  information.  Manufacturers, 
meanwhile,  won't  turn  a  wheel  until 
OPA  takes  action.  Sen.  Capehart 
(R-Ind.)  charges  OPA  policy  is 
retarding  reconversion  and  creating 
unemployment. 


hart,  Indianapolis  (now  the  Cape- 
hart division,  Farnsworth  Tel. 
&  Radio  Corp.),  manufacturers  of 
combination  radio-phonographs,  is 
carrying  on  a  one-man  campaign 
in  Congress  to  break  down  the 
OPA  resistance  to  industry.  Said 
Sen.  Capehart:  "Unless  the  OPA 
does  something  soon,  there  won't 


same  program  as  WBZ  Boston  but 
the  operation  is  regarded  as  syn- 
chronous rather  than  satellite  be- 
cause of  the  distance  between  the 
cities. 

Among  objections  mentioned  to 
the  pickup  of  a  station's  standard 
broadcast  signal  off  the  air  is  the 
fact  that  any  interference  and  fad- 
ing are  carried  on  the  booster  sig- 
nal. The  wire  connection  does  not 
have  this  disadvantage  but  is  Re- 
garded as  expensive  and  the  in- 
stallation also  is  difficult  in  many 
sections  where  existing  poles  are 
not  available. 

It  is  proposed  to  use  an  ultra- 
high frequency  signal  of  perhaps 
a  fraction  of  a  watt  to  relay 
broadcast  signals  to  boosters. 

Past  development  of  satellites 
has  been  blocked  by  complexities 
(Continued  on  page  80) 


be  any  radio  set  manufacturing 
and  thousands  of  people  will  be 
unemployed." 

Despite  fiat  assertions  of  OPA 
officials  that  they'd  "give  no  infor- 
mation," Broadcasting  learned 
that  the  OPA  through  the  "back 
"door,"  has  assured  manufacturers 
that  on  Oct.  3  price  ceilings  will 
be  set  on  parts  and  receivers. 
Efforts  to  confirm  that  at  OPA 
led  to  a  merry-go-round  of  buck 
passing. 

Earl  Morse,  head  of  the  parts 
pricing  division  of  OPA  who  is 
supposed  to  know  what's  coming 
next,  was  too  busy  to  see  a  repre- 
sentative of  Broadcasting.  His 
(Continued  on  page  89) 


NAB  BLAMES  OPA 

Sets  No  Nearer  Now  Than 
 On  VJ-Day  

IN  A  STATEMENT  Friday,  NAB 
asserted  that  the  nation  is  little 
nearer  new  radio  sets  than  it  was 
on  VJ-Day  and,  comments  NAB, 
"it's  OPA  trouble".  Following  is 
the  statement: 

"Despite  the  page  ads  in  national 
magazines,  chunks  of  newspaper 
copy,  and  some  broadcast  adver- 
tising, the  nation  is  little  nearer 
new  radio  sets  than  it  was  on  VJ- 
Day. 

"  'It's  OPA  trouble'  asserts  our 
reliable  grapevine. 

"A  mere  trickle  of  sets  is  being 
produced  today.  Mostly  samples. 
Some  parts  manufacturers  are 
producing  for  stock  ...  to  be  re- 
leased to  set  manufacturers  when, 
as  and  if  they  get  a  suitable  price. 

"Should  the  break  come  anytime 
soon,  it  would  be  possible  for  a 
considerable  quantity  of  new  sets 
to  reach  the  public  by  year's  end. 

"It  is  understood  that  ample 
parts  are  flowing  into  the  replace- 
ment market,  where  permitted  price 
schedule  is  fairly  satisfactory". 


Drawn  for  Broadcasting  by  Sid  Hix 
"It's  a  reporter!  He  wanted  to  kilow  about  receiving  set  prices!" 


OPA  Controls  Peril  Yule  Set  Making 


Page  16    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


"NAB  Suggests  25th  Anniversary  Stamp 


J  - 

LAST  official  act  of  J.  Harold  Ryan,  interim  NAB  president  who  retires 
after  nearly  two  years  service,  was  to  send  to  President  Truman  this 
petition  for  a  postage  stamp  commemorating  National  Radio  Week 
Nov.  4-10  and  celebrating  radio's  25th  anniversary. 


Ryan  Forwards  Petition 
To  President  For 
Approval 

PETITION  to  President  Truman 
proposing  issuance  of  a  commem- 
orative stamp  in  recognition  of 
the  radio  industry's  service  to  the 
nation  was  sent  to  the  White  House 
Friday  by  J.  Harold  Ryan,  who  re- 
tires this  week  as  interim  NAB 
president. 

The  stamp  would  be  a  feature  of 

i  National  Radio  Week  Nov.  4-10, 
winding    up    the    celebration  of 

►  radio's  25  years  of  service. 

An  attractive  ring-bound  volume 
nearly  2x3  feet,  the  petition  was 
prepared  by  Willard  D.  Egolf, 
NAB  director  of  public  relations. 
It  contains  over  a  hundred  letters 
from  leading  figures  in  official,  edu- 
cational, business,  religious,  civic, 
service  and  entertainment  circles. 
These  letters,  addressed  to  Presi- 
dent Truman,  point  to  the  public 
service  of  broadcasting  in  its  25 
years  of  operation  and  cite  reasons 
for  recognition  of  radio  through  a 
commemorative  stamp. 

Designs  Submitted 

Two  suggested  stamp  designs 
are  submitted.  One  stamp,  of  the 
large  size  often  used  for  commem- 
oratives,  shows  a  transmitter  house 

I  and  tower  at  the  right,  with  city 
at  left  and  country  scene  in  center. 
It  bears  the  legend :  "United  States 
Postage,  25th  Anniversary  of 
Broadcasting,  1920-1945",  and  is  of 
3-cent  denomination.  The  other,  of 
conventional  upright  size,  shows  a 
tower  over  which  is  the  legend  "25th 
Anniversary  of  Broadcasting",  with 
the  "1920-1945"  placed  across  the 

I  tower.  It  also  is  a  3-cent  stamp. 
Included   in   the  petition   is  a 
presentation  of  the  story  of  radio 

I  in  war  and  peace.  Wartime  achieve- 
ments, set  ownership  data  and  other 
information  are  presented  in  detail. 
Inserted  in  the  inside  cover  is  a 
copy  of  the  NAB  book  Management 
in  the  Public  Interest. 

Resolution  authorizing  the  com- 
memorative stamp  petition  was  ap- 
proved by  the  NAB  board  last  Aug. 
7.  Should  approval  be  given  the 
petition  the  Post  Office  Department 
would  use  its  own  judgment  in  se- 
lection of,  a  design.  The  two  pro- 
posed designs  are  believed  to  con- 
firm to  postal  practice  from  artistic 
and  technical  viewpoints. 

American  System 
Another  step  in  connection  with 
the    National    Radio    Week  was 
taken  last  week  when  NAB  sent  to 
i  stations  a  statement  of  policy  and 
general  discussion  of  objectives  and 
i  methods. 

yiWerming  the  event  "radio's  own 
j  celebration",  NAB  points  out  that 
it  is  the  American  system  of  broad- 
casting and  not  the  physical  advent 
of  radio  that  is  being  celebrated. 
Since  decision  to  stage  Radio  Week 


was  reached  in  mid-September, 
after  winning  of  the  war,  NAB  ex- 
plains that  the  spirit  of  celebra- 
tion of  victory  should  permeate 
the  week  in  view  of  radio's  im- 
portant contribution  in  the 
struggle. 

"Radio  waits  for  the  writer 
whose  genius  will  catch  the  depth 
and  breadth  of  radio's  own  story," 
the  NAB  statement  says.  Sug- 
gested program  ideas  include  a  25- 
year  parade  of  radio's  public  serv- 
ice, parade  of  music,  sports  parade, 
summary  of  news  reporting,  re- 
creation of  special  events  and  re- 
port on  radio  in  emergencies,  dis- 


JUSTIN  MILLER,  new  president 
of  the  NAB,  assumes  his  new  duties 
during  a  two-day  meeting  of  the 
trade  association's  board  of  direc- 
tors, starting  Monday  morning 
(Oct.  1)  and  closing  the  following 
evening  with  an  inaugural  dinner 
at  the  Hotel  Statler,  Washington. 

More  than  700  persons  will  at- 
tend the  dinner,  with  major  Gov- 
ernment agencies  and  the  FCC  be- 
ing well  represented.  Invitations 
were  sent  out  in  mid-September 
and  acceptances  were  received 
from  most  of  those  in  high  official 
posts. 

The  new  president  takes  office  as 
the  trade  association  nears  the  cli- 
max of  radio's  25th  anniversary 
year. 

Welcoming  ceremonies  at  the 
Statler  dinner  will  be  in  charge 
of  Don  S.  Elias,  an  NAB  director- 
at-large  and  executive  director  of 
WWNC  Asheville,  N.  C.  Besides 
contributing  the  off-the-cuff  anec- 
dotes for  which  he  is  famed,  Mr. 


aster  and  war. 

Stations  are  urged  to  recount 
their  service  to  civil  and  military 
organizations  through  the  year, 
tying  in  with  their  anniversary 
dates.  Those  with  poster  board 
contracts  are  advised  to  feature 
anniversary  copy.  Station  sched- 
ules, house  organs  and  advertising 
also  should  carry  mesages,  the 
NAB  says.  Display  boards  and 
cabinets  in  station  foyers  and  other 
public  places  are  included.  Refer- 
ence to  the  week  is  advised  in 
broadcast  continuity  as  the  date  ap- 
proaches. Network  participation 
already  is  being  arranged. 


Miller  on  Air 

JUSTIN  MILLER,  new  pres- 
ident of  the  NAB,  makes  his 
first  broadcast  since  taking 
over  that  position  Tuesday, 
Oct.  2,  10:35-10:45  p.m.  over 
the  Columbia  Network. 


Elias  will  introduce  the  three  speak- 
ers: Paul  Porter,  FCC  chairman;  J. 
Harold  Ryan,  retiring  interim 
NAB  president;   and  Mr.  Miller, 

(Continued  on  page  87) 


KSD  Carries  Games 

SCHEDULE  of  the  KSD  broad- 
casts of  the  Missouri  and  Illinois 
football  games  has  been  announced, 
with  Harold  Grimes  handling  the 
play-by-play  accounts.  The  eight 
games  will  be  sponsored  by  the 
Boyd-Richardson  Clothing  Co.,  St. 
Louis,  retail  clothiers.  Broadcasts 
began  Sept.  29  and  are  to  continue 
every  Saturday  through  Nov.  17. 


Expect  to  Expand 
Spending  for  Ads 

A  MAJORITY  of  national  adver- 
tisers, 63%,  expect  to  have  larger 
advertising  appropriations  in  1946 
than  1944,  and  73%  will  spend 
more  for  advertising  than  they  did 
in  1940,  according  to  a  survey  just 
completed  of  152  members  of  the 
Assn.  of  National  Advertisers. 
For  the  balance  of  this  year,  the 
survey  shows,  18%  of  national  ad- 
vertisers will  increase  advertising 
expenditure  and  only  2%  plan  re- 
ductions. 

Only  5%  of  ANA  members  ex- 
pect to  spend  less  for  advertising 
in  1946  than  in  1944  and  half  of 
these  say  the  reductions  are  tem- 
porary. The  remaining  32%  will 
spend  the  same  in  1946  as  1944.  Of 
the  63%  planning  increases,  more 
than  half  estimate  that  they  will 
spend  20%  or  more  above  the  1944 
level,  with  the  estimates  of  in- 
creases varying  from  a  low  of  5% 
to  a  high  of  300%. 

A  large  majority  of  ANA  mem- 
bers, 87%,  reported  that  recon- 
version does  not  represent  a  major 
problem  and  of  the  remaining  13% 
only  one  expected  it  would  take 
more  than  a  year  for  its  postwar 
production  to  equal  the  prewar 
volume.  Two-thirds  of  the  national 
advertisers  reported  definite  plans 
to  introduce  new  products  within 
the  next  year.  Another  2%  are  un- 
certain that  their  new  products 
will  be  on  the  market  within  that 
time  and  the  remaining  32%  do 
not  expect  to  bring  out  new  prod- 
ucts before  September  1946. 

During  the  war  70%  of  the 
companies  asked  their  advertising 
departments  to  take  on  new  tasks, 
such  as  public,  employe,  community 
and  government  relations. 


FCC  REITERATES  ITS 
RULE  ON  PROGRAMS 

DENYING  six  applications  for  ex- 
perimental television  and  eight  for 
FM  developmental  stations  in  the 
old  band,  FCC  last  week  reiterated 
its  rule  that  applicants  "make  a 
satisfactory  showing  of  a  meritori- 
ous programs  of  research  and  ex- 
perimentation". 

While  recognizing  need  for  de- 
velopmental work  for  television  in 
the  higher  frequencies  and  for  FM 
in  88-108  mc  band,  FCC  said  "it 
would  not  grant  applications  in 
either  of  these  fields  unless  the  ap- 
plicant presented  a  genuine  pro- 
gram of  research  and  clearly 
showed  that  an  experimental  sta- 
tion was  necessary  for  carrying 
forward  the  research". 

The  Commission  said  it  will  "ex- 
amine carefully"  the  representa- 
tions of  each  applicant  to  determine 
whether  the  proposed  research  is 
more  properly  the  subject  of  an 
application  for  a  commercial  tele- 
vision or  FM  station. 

Of  16  applications  acted  upon, 
the  Commission  granted  only  two: 
Zenith  Radio  Corp.,  Chicago,  and 
The  Hallicrafter  Co.,  Chicago. 


Miller  Assumes  NAB  Duties 
During  Meeting  S  t  ar  ting  Today 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  17 


FM  PIONEERS  SPEAK — FIRST  OF  A  SERIES 


FM  Broadcaster  Tells  Troubles,  Successes 


BROADCASTING  presents  herewith  the  first  in  a  series  of  articles  on 
FM  written  by  men  who  have  pioneered  in  the  art.  Mr.  Asch  leads  off 
with  some  sound  advice  on  management.  His  experience  as  the  only 
licensee  of  an  independent  commercial  FM  station  operating  in  compe- 
tition with  AM  stations  has  been  unique.  Born  in  Newark,  N.  J.,  Aug.  1, 
1899,  Mr.  Asch  attended  Union  College  in  Schenectady;  was  16  years 
with  the  General  Electric  Co.  in  publicity  and  sales  promotion;  recipient 
in  1924  of  the  Coffin  Award,  GEs  "Legion  of  Honor"  for  outstanding 
service.  He  resigned  from  GE  to  enter  broadcasting — conducting  an 
advertising  agency  and  finally  organizing  WBCA. 


WBCA   Faced  Its 
Problems  With 
Realism 

By  LEONARD  L.  ASCH 
President,  WBCA  Schenectady 
THE  MANAGEMENT  story  of  FM 
for  Broadcasting,  requires  me  to 
point  to  ourselves,  WBCA.  You 
will  please  pardon  the  subjective 
illustration.  Let's  take  a  look  at 
the  WBCA  50  microvolt  contour. 
The  capital  district  of  New  York 
State,  6,589  sq.  miles,  has  a  popula- 
tion of  1,094,300  and  285,539  radio 
homes.  If  you  like  more  detail, 
there  are  185,057  urban  and  100,- 
412  rural  radio  homes  in  the  met- 
ropolitan district  of  Schenectady, 
Albany  and  Troy,  with  more  than 
15.000  FM  homes. 

Snugly  fitted  into  this  market 
area,  are  8  AM  stations :  1  50-KW ; 

1  1-KW;  1  1-KWD,  500  WN;  1 
1-KW  sharing,  and  4  250-W;  plus 

2  FM  stations;  1  television;  1 
facsimile;  2  shortwave;  3  ST 
relays,  and  much  radar,  which  of 
course  is  very  hush,  hush.  In  ad- 
dition, applications  have  been  filed 
for  2  AM  and  3  FM,  CP's.  A  bit 
competitive — you'll  admit. 

In  studying  this  area  we  found 
that  only  1  AM  station  landed  a 
good  signal  in  the  entire  market 
area,  and  one  other  ran  a  not  too 
close  second.  This  is  the  spot  for 
FM,  was  our  thought,  so  we  did 
the  necessary  work  back  in  happy 
1940,  and  WBCA  went  on  the  air 
in  July  1941,  with  a  16-hour  daily 
schedule  that  has  been  maintained 
to  date  in  spite  of  hell  and  high 
water,  and  our  mountain  trans- 
mitter has  passed  the  25,000-hour 
mark. 

Our  first  concern,  naturally,  was 
to  deliver  a  usable  high-fidelity 
signal  carrying  a  listener-attrac- 
tive program  structure.  "Public 
service,  convenience  and  necessity," 
you  bet — but  confidentially,  back 
in  1941  we  had  hoped  to  make  a 
little  money  too! 

Program  Structure 

In  July  1941,  with  an  off  the  air 
pick-up  from  Paxton  (110  miles  air- 
line) and  Alpine  (127  miles  air- 
line), plus  local  programs  from  a 
temporary  studio  in  the  mountain 
top  transmitter  house,  WBCA  went 
on  the  air.  With  the  delivery  of  our 
ST,  local  programs  became  avail- 
able from  the  Schenectady  studios. 

An  average  of  29  live  local  shows 
per  week,  plus  Mutual  and  Yankee 
network  shows,  Alpine  music  with 
an  occasional  WQXR  show  plus 
Associated  Vertical  Transcriptions 
and  AP  news,  was  our  original  set- 
up and  continues  today. 

Basically  this  formula  has  found 
favor  with  our  audience.  Mail  sur- 
veys averaging  a  50  %  %  return, 
indicate  a  high  degree  of  listener 


Mr.  ASCH 


interest  with  resultant  likes  and 
dislikes.    We  cut  the  cloth  to  fit. 
Rates 

The  glib  "radio  homes  per  dollar" 
formula  obviously  would  not  apply 
to  FM  in  1941.  "Mail  count"  and 
"success  stories"  were  not  yet 
available.  A  realistic  approach  to 
the  listening  audience  because  of 
FM  set  problem,  dictated  adoption 
of  an  unorthodox  rate  scale. 

We  finally  found  a  yardstick  on 


Newcomers 

Sees   Little   Hope  New 
Service  Will  Solve 
Radio  Problems 

THE  PROMISE  of  FM  as  the  so- 
lution to  the  shortcomings  of  radio 
cannot  be  relied  upon;  only  a  vigi- 
lant public  can  see  to  it  that 
broadcasting  is  operated  in  the 
best  interest  of  society. 

This  was  the  tenor  of  an  address 
last  Wednesday  by  FCC  Commis- 
sioner Clifford  J.  Durr  before  the 
Christ  Church  Forum  in  New  York 
in  which  he  warned  of  the  dangers 
of  apathy  toward  overcommercial- 
ism  of  programs  and  emphasized 
the  immense  responsibility  of  ra- 
dio in  achieving  world  security. 

He  also  addressed  the  conference 
on  FM  Education  at  Austin,  Tex., 
last  Thursday. 

In  these  times  in  which  public 
understanding  of  important  prob- 
lems depends  so  much  on  the  man- 
ner in  which  they  are  presented 
over  the  radio,  Commissioner 
Durr  declared,  "We  cannot  afford 
to  permit  the  noblest  words  of  our 
language  to  be  so  degraded  by  con- 
stant attachment  to  merchandise 


the  basis  of  the  cost  of  a  direct 
mail  campaign  per  FM  listener 
home.  Pre-Pearl  Harbor,  the  fact 
that  FM  homes  constantly  were 
increasing  in  the  WBCA  area,  plus 
the  promise  of  a  guaranteed  rate 
for  the  contract  period,  enabled  the 
station  to  sell  the  idea  of  a  less 
than  direct  mail  cost  equivalent. 

Local  merchants  r.esponded  and 
in  some  instances,  farsighted  busi- 
ness men,  who  spotted  the  future 
opportunities  of  FM,  asked  to  have 
contracts  made  on  a  two  to  five 
year  basis  at  the  existing  time  rate. 
I  am  sorry  that  we  declined  these 
offers  with  thanks. 

In  a  period  of  four  years,  167 
local  merchants,  in  51  lines  of  busi- 
ness, have  used  WBCA  for  a  total 
of  $39,865.00  in  local  time  sales  at 
the  $50  per  hour  evening  base  rate 
schedule. 

One  with  a  weekly  15  minute 
show.  :  ::74" 

One  with  a  %  time  weekly,  15 
minute  strip  show. 

One  with  a  5  minute  news  strip, 
6  times  weekly,  and 


of  questionable  value  that  they  will 
become  meaningless  when  needed 
to  arouse  us  to  meet  the  great  chal- 
lenges ahead." 

Commissioner  Durr  advocated 
three  steps  which  listeners  can 
take  to  insure  that  the  public  trus- 
teeship of  radio  channels  is  wisely 
administered.  He  suggested,  first, 
that  citizens  communicate  their 
satisfaction  or  dissatisfaction  with 
programs  to  the  broadcaster. 

In  addition,  the  Commissioner 
urged,  "do  not  hesitate  to  write 
the  FCC  .  .  .  [it]  has  the  imme- 
diate responsibility  of  looking 
after  your  interests  and  it  should 
know  what  you  want  and  expect." 

Further,  he  suggested,  listeners 
should  make  their  wishes  known  to 
Congress,  to  whom  the  FCC  is 
directly  accountable,  if  they  "feel 
that  the  Commission  is  not  prop- 
erly exercising  the  responsibility 
which  Congress  has  imposed  on  it 
or  .  .  .  lacks  the  statutory  author- 
ity fully  to  safeguard  your  rights." 

Mr.  Durr  said  that  FM  opens 
new  opportunities  from  the  stand- 
point of  fidelity  of  reception  and 
expansion  of  stations  but  he  ex- 
pressed doubt  that  the  hopes  held 


One  with  5  spots  weekly,  have 
continued  without  interruption  for 
the  full  four  years.  Seventy-four 
per  cent  are  repeats. 

When  a  local  merchant  comes 
back  with  cash  on  the  barrel-head 
— he  is  getting  reasonable  results! 

The  Mutual  Broadcasting  Sys- 
tem is  finding  national  advertisers 
and  agencies  progressively  recep- 
tive, so  that  we  find  ourselves  over 
the  sustaining  network  require- 
ment. Leading  agencies  are  re- 
peaters— but  many  are  slow  in 
accepting  FM. 

WBCA  has  no  "rep"  in  New 
York,  and  never  had  a  local  sales- 
man. We  prefer  to  sell  conserva- 
tively, selecting  our  sponsors  where 
possible,  with  some  ticklish  ma- 
neuvering to  avoid  "borax"  houses, 
high-pressure  spot  merchandisers, 
and  other  such  "quick-dollar"  cus- 
tomers. It  is  our  belief  that  the 
temporary  loss  of  this  type  of  im- 
mediate "easy"  revenue  will  be 
compensated  by  a  more  constant 

(Continued  on  page  81) 


for  it  that  it  "would  revive  broad- 
casting as  an  instrumentality  of 
public  service"  would  materialize. 

"It  now  seems  more  likely  that 
it  will  become  predominantly  a 
mere  adjunct  of  our  standard 
broadcasting  system,"  he  predicted. 

He  said  that  existing  broadcast- 
ers will  have  heavy  advantages 
over  the  newcomers  in  operating 
FM  stations  in  that  they  will  be 
able  to  absorb  the  expense  of  the 
new  service  with  little  effect  on 
their  net  profits,  utilizing  per- 
sonnel, studios  and  other  equip- 
ment for  both  operations. 

Programming  Expense 

Commissioner  Durr  declared 
"the  cards  are  stacked  still  more" 
against  the  newcomer  who  will 
ha"ve  to  bear  the  expense  of  pro- 
gramming his  station  while  the 
existing  broadcaster  can  use  the 
same  programs  he  carries  over  his 
standard  station.  "And  the  broad- 
casters themselves,"  he  pointed 
out,  "are  endeavoring  to  strengtL' 
en  even  more  the  favored  position 
which  has  been  given  them. 

"Many  of  them  are  offering  to 
(Continued  on  page  82) 


Lett  Out  of  FM — Durr 


Page  18    •    October  1A  1945 


BROADCASTING    •    Broadcast  Advertising 


Anchor 


Modern  shipbuilding  has  done  away  with  the  roman- 
tic ship  anchor.  Instead  it  favors  tljat _  business-like 
affair  in  the  picture.  It  has  flukes  instead  of  hooks-.  And 
a  socket  which  allows  it  to  become  more  securely  im- 
bedded on  the  bottom. 

Radio  station  time  buying  has  been  made  more 
business-like  too. 

No  more  automatic  buying  of  the  big-name  call 
letters  that  go  back  to  early  days  in  radio.  No  romancing. 

Instead  it's,  "How  many  listeners  do  I  get  for  the 
money  I  spend?" 

BROADCASTING    •    Broadcast  Advertising 


.  Down  here  in  Baltimore  we've  got  a  successful  inde- 
pendent that  gives  you  more  listeners-per-dollar-spent 
than  any  other  station  in  this  five-station  town. 

If  you  want  to  imbed  your  sales  story  more  deeply 
in  this  great  Baltimore  market  .  .  .  W-I-T-H  is  your 
anchor. 

|<WiTH 

^^^0  Baltimore,  Md. 

Tom  Tinsley,  President    '    Represented  Nationally  by  Headley-Reed 

October  1,  1945    •    Page  19 


FCC  Sets  Hearing  on  FM  Assignments  BarryRecalled 

c  To  N.  Y.  by  Net 


Many  Members  of  FMBI 
Unable    to  Begin 
Service  Jan.  1 

AS  A  RESULT  of  protests  from 
CBS  and  NBC  against  frequencies 
assigned  for  their  FM  stations  in 
New  York,  the  FCC  last  Friday 
ordered  a  hearing  for  Oct.  15.  The 
nets  were  ordered  to  submit  by 
Oct.  10  exact  frequencies  they  de- 
sire for  their  stations  and  for  other 
existing  FM  metropolitan  stations. 
Participants  were  given  until  Oct. 
10  to  file  appearances. 

The  Commission  also  received 
objections  to  the  Jan.  1  deadline 
for  the  beginning  of  regular  serv- 
ice by  existing  FM  stations  on  the 
new  band.  A  number  of.  stations 
advised  they  were  unable  to  obtain 
necessary  equipment  by  that  time. 

Simultaneously,  the  FMBI  re- 
ported that  a  survey  to  determine 
whether  stations  would  meet  the 
deadline  revealed  that  of  22  mem- 
bers replying,  about  half  will  be 
unable  to  do  so  and  that  the  re- 
mainder expect  to  comply  by  hav- 
ing their  engineers  build  ■  up  or 
modify  their  transmitters  to  the 
new  band. 

CBS  and  NBC  registered  strong 
objections  to  their  assignments, 
both  from  the  standpoint  of  effect 
on  coverage  areas  and  the  philoso- 
phy governing  the  assignments. 
Zenith  Radio  Corp.  also  protested 
reduction  in  its  radiated  power. 

Leonard  L.  Asch,  president  of 
WBCA  Schenectady,  N.  Y.,  in  re- 
questing an  extension  of  time  to 
begin  tests  on  the  new  frequency, 
informed  the  Commission  he  has 
been  advised  by  General  Electric 
Co.  that  the  best  delivery  date  ob- 
tainable on  necessary  equipment  is 
from  six  to  eight  months.  A  deliv- 
ery date  of  four  months  was  given 
him  by  Radio  Engineering  Labs.  In 


addition,  he  pointed  out,  the  WBCA 
transmitter  is  located  on  a  moun- 
tain top  and  is  one  of  few  U.  S. 
areas  which  has  a  rime  condition. 

Pierson  &  Ball,  counsel  for 
WMTW  Boston  (Yankee  Network), 
advised  that  necessary  equipment 
will  not  be  available  before  the  mid- 
dle of  February  and  that  it  does 
not  appear  "humanly  possible"  for 
the  licensee  to  begin  tests  on  Dec. 
1  as  required.  The  station  also 
stated  that  weather  conditions  on 
top  of  Mt.  Washington,  where  the 
transmitter  is  located,  do  not  per- 
mit transportation  of  equipment 
between  October  and  end  of  May. 

WHNF   New  York,   owned  by 


Marcus  Loew  Booking  Agency,  sub- 
mitted a  letter  from  the  Graybar 
Electric  Co.  declaring  its  engineers 
have  not  yet  determined  the  defi- 
nite conversion  they  will  use  in 
their  FM  transmitters  and  that 
they  are  not  yet  able  to  say  when 
equipment  will  be  available. 

Dow,  Lohnes  &  Albertson,  coun- 
sel for  WDRC-FM  Hartford,  Conn., 
requested  a  six  months'  extension, 
pointing  out  that  none  of  four 
transmitter  manufacturers  con- 
tacted could  guarantee  delivery 
before  April  1. 

Lewis   Allen   Weiss,  vice-presi- 
(Continued  on  page  91) 


FCC  Orders  KSOO 
Licensee  Given  Six 

IN  THE  THIRD  of  a  series  of 
precedent-setting  decisions  the  last 
fortnight,  the  FCC  last  week  pro- 
posed to  deny  the  license  renewal 
of  KSOO  Sioux  Falls,  S.  D.,  but 
gave  the  Sioux  Falls  Broadcast 
Assn.  Inc.,  licensee,  until  March  25, 
1946,  to  dispose  of  either  KSOO  or 
KELO  under  the  duopoly  regula- 
tion (Sec.  3.35). 

Asserting  that  the  "present 
KSOO-KELO  situation  is  indica- 
tive of  the  worst  effects  of  non- 
competition as  far  as  community 
service  is  concerned,"  the  Commis- 
sion concluded  that  the  stations  are 
used  to   supplement   each  other. 

Sioux  Falls  company  had  con- 
tended that  the  duopoly  regulation 
does  not  apply  inasmuch  as  KSOO 
is  a  daytime  station  only,  operat- 
ing with  5  kw  on  1140  kc,  while 
KELO  is  a  250  w  outlet,  operating 
from  10  a.m.  to  midnight  on  1230 
kc  and  that  the  FCC  originally 
granted  KELO  to  provide  night- 
time service  to  the  Sioux  Falls  area. 


FMBI  Urges  More  Channels; 
Charges  FCC  Is  Stifling  FM 


A  HARD-HITTING  resolution  ac- 
cusing the  FCC  of  "failure  to  meet 
its  responsibility"  was  adopted 
unanimously  by  the  FM  Broad- 
casters Inc.  board  of  directors, 
meeting  last  Tuesday  at  the  Wal- 
dorf Towers,  New  York. 

FMBI  charged  the  FCC  has 
failed  to  provide  the  "truly  free 
radio  service"  that  is  possible  by 
assigning  an  insufficient  number 
of  FM  channels.  The  Commission 
also  was  accused  of  imposing  arti- 
ficial regulations  that  in  effect  will 
saddle  FM  with  the  same  scarcity 
of  license  availability  that  "is  re- 
sponsible for  most  of  the  regula- 
tory issues"  facing  AM  broadcast- 
ing today. 

Declaring  that  "only  by  the  as- 
signment of  more  channels  to  FM 
broadcast  service  can  the  hopes 
and  aspirations  for  a  truly  free 
radio  be  realized,"  the  board  re- 


solved that  "because  of  the  failure 
of  the  Commission  to  meet  its  re- 
sponsibility in  this  respect,  it  now 
becomes  necessary  for  FMBI  to 
urge  a  substantial  increase  in  the 
number  of  channels  assigned  to 
this  service." 

An  executive  committee,  headed 
by  Wayne  Coy  of  the  Washington 
Post,  licensee  of  WINX  Washing- 
ton, and  applicant  for  the  Jansky 
&  Bailey  FM  station  in  the  nation's 
capital,  was  authorized  to  confer 
with  "appropriate  representatives 
of  NAB  in  respect  to  the  develop- 
ment of  a  free  radio  in  this  coun- 
try." On  the  committee  with  Mr. 
Coy,  FMBI  vice-president,  are  Cecil 
Mastin  of  WNBF  Binghamton,  N. 
Y.,  and  Gordon  Gray,  WMIT 
Winston-Salem. 

If  NAB  agrees  to  take  up  the 
fight  for  additional  channels  for 
(Continued  on  page  84) 


or  KELO  Be  Sold; 
Months  to  Comply 

The  findings  pointed  out  that  an 
application  filed  by  KSOO  for  full- 
time  operation  with  10  kw  and 
directional  antenna  at  night  to  pro- 
tect WRVA  Richmond,  Va.,  domi- 
nant station  on  the  1140  kc  chan- 
nel, was  dismissed  in  September 
1942  without  prejudice  after  the 
freeze  orders. 

"Since  the  Commission  has  de- 
termined that  the  common  owner- 
ship of  both  of  these  stations  is  in 
contravention  of  the  multiple  own- 
ership rule,  the  licensee  will  have 
the  choice  of  retaining  KELO  with 
its  fulltime  operation,  or  of  keep- 
ing KSOO  with  its  limited-time 
operation,"  said  the  proposed  deci- 
sion. If  the  latter  alternative  is 
chosen,  the  licensee  corporation  will 
have  the  opportunity  of  applying 
for  a  nighttime  operation. 

Sioux  Falls  Broadcast  Assn.  Inc. 
is  owned  75%  by  Joseph  Henkin, 
his  son,  Morton,  and  daughter, 
Ruth,  and  25%  by  Sam  C.  Fantle 
Jr.  Both  Henkins  and  Mr.  Fantle 
are  in  the  broadcast  business. 

It  appeared  likely  that  the  appli- 
cation for  fulltime  with  10  kw  for 
KSOO  would  be  prosecuted  and 
KELO  would  be  sold.  Mr.  Fantle 
is  understood  to  be  interested  in 
acquiring  KELO  should  the  Hen- 
kins  decide  to  keep  KSOO. 

In  one  of  the  two  other  decisions, 
FCC  ordered  Buffalo  Broadcast- 
ing Co.  (WGR-WKBW)  not  only 
to  do  away  with  a  lease  arrange- 
ment with  Churchill  Tabernacle  of 
Buffalo,  but  to  divest  itself  of  either 
WGR  or  WKBW  [Broadcasting, 
Sept.  17].  Temporary  licenses  were 
granted  for  90  days  on  condition 
that  within  10  days  applicant  file 
with  the  Commission  a  statement 
establishing  that  the  "applicant  has 
full  control  over  the  stations". 

The  third  case  involved  WGST 
Atlanta,  in  which  the  FCC  ordered 
that  Georgia  School  of  Technology, 
the  licensee,  stop  making  payments 
to  Southern  Broadcasting  Stations 
[Broadcasting,  Sept.  24].  WGST 
was  given  90  days  to  apply  for 
a  construction  permit  and  license 
to  operate  on  the  same  frequency, 
without  the  management  contract. 


LAST  WEEK  the  new  executive 
setup  of  American  Broadcasting 
Co.  began  to  take  shape  following 
transfer  of  responsibility  for  the 
networks  operations  from  Vice- 
Chairman  Chester  J.  LaRoche  to 
President  Mark  Woods  [Broad- 
casting, Sept.  24]. 

Charles  C.  (Bud)  Barry  was  re- 
called from  Washington  where  he 
has  been  representing  the  network 
to  rejoin  the  program  department 
as  national  program  manager.  He 
reports  to  Adrian  Samish,  who  last 
Thursday  was  elected  vice-presi- 
dent of  the  company  in  charge  of 
programs  to  succeed  Hubbell  Rob- 
inson Jr.,  who  resigned  from  that 
post  following  Mr.  LaRoche's  re- 
tirement from  management  duties. 
Mr.  Barry  should  be  able  to  step 
into  his  new  post  with  a  minimum 
of  preparation,  as  until  June  29  of 
this  year  he  served  the  network 
as  national  director  of  program 
operations. 

Fred  Smith  Resigns 
Fred  Smith,  vice-president  and 
director  of  advertising  and  pro- 
motion, also  resigned  last  week.  No 
successor  has  been  named  but  it 
was  announced  that  E.  J.  (Mike) 
Huber  will  continue  as  advertising 
manager  and  Theodore  I.  Ober- 
felder  as  director  of  audience  pro- 
motion, both  reporting  directly  to 
Mr.  Woods.  Mr.  Smith,  who  had 
been  assistant  to  the  Secretary  of 
the  Treasury  before  joining  Amer- 
ican and  before  that  with  Young  & 
Rubicam  and  BBDO,  is  expected 
to  establish  his  own  public  rela- 
tions and  promotion  organization. 

Resignations  of  Mr.  Robinson 
and  Mr.  Smith,  as  key  members  of 
the  executive  group  organized  by 
Mr.  LaRoche  to  carry  out  his  plans 
for  a  new  type  of  network  organi- 
zation, had  been  generally  antici- 
pated. 

It  was  somewhat  of  a  surprise, 
however,  when  Alfred  Wallenstein, 
who  as  recently  as  August  had  ac- 
cepted the  position  of  musical  direc- 
tor of  American  [Broadcasting, 
Aug.  13],  resigned  with  a  state- 
ment that  he  had  taken  the  post 
because  "existing  policies  and  per- 
sonnel indicated  to  me  beyond 
doubt  that  together  we  could 
establish  leadership  and  distinction 
such  as  no  network  now  has  in  the 
music  field  ...  I  had  confidence 
that  the  management  of  the  net- 
work judging  by  the  important 
step  it  had  already  taken  to  im- 
prove the  public  service  of  radio, 
would  wholeheartedly  support  my 
ideas. 

"I  deeply  regret,  therefore,"  he 
concluded,  "that  the  recent  changes 
in  policy  and  personnel  make  it 
obvious  to  me  that  our  project 
would  be  no  longer  possible  of 
achievement,  and  accordingly  I  feel 
I  must  tender  my  resignation." 

Paul  Whiteman  resumes  the  post 
of  network  director  of  music,  which 
(Continued  on  page  88) 


Page  20    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


"SOD'S  GREATEST  MIRACLE  II STDNE" 

So  said  Chief  Justice  John  Marshall  when 
he  first  viewed  the  Natural  Bridge  of  Virginia.  This  rare  formation  of  solid  rock,  ninety  feet  across  and  two  hundred  and  fifteen 
feet  high,  is  one  of  the  many  diverse  natural  wonders  m  the  Mother  State  of  Virginia  which  has  attracted  thousands 
of  visitors  from  all  over  the  world.   Thomas  Jefferson  bought  the  land  on  which  it  stands  in  1774 
from  King  George  III  of  England  for  twenty  shillings  ...  the  monument  which  nature  has  worked 
with  patient  labor  and  magnificent  skill  to  construct  .  .  .  the  monument  revered  by  the  Indians  for  so  many,  many  years 

previously  ...  a  Natural  wonder  in  our  times.   So,  too,  W  R  VA  brings  the  bounteous  services  of  a  modern,  man- 
made  wonder  to  Virginia,  to  the  South,  to  the  Nation  .  .  .  today's  radio,  the  world  within  reach  at  the  turn  of  a  dial. 


50,000  WATTS  ....  NIGHT  AND  DAY 
STUDIOS  IN  RICHMOND  AND 
NORFOLK.  VIRGINIA 


Western  Electric 


FM  Frequency  Watchman 
provides  split-second  control 


Let  him  show  you 


what 


we  mean 


With  the  Frequency  Watchman  on  guard, 
stability  of  the  Western  Electric  Synchro- 
nized FM  transmitter  is  governed  by  the 
stability  of  the  low  frequency  crystal, 
which  varies  less  than  25  cycles  per  mil- 
lion for  an  ambient  temperature  range 
from  40°  to  130°  F.  To  demonstrate  this 
split-second  control,  let's  take  an  extreme 
case  with  a  far  greater  deviation  than 
would  occur  when  the  transmitter  is  on 
the  air. 


ZERO  HOUR:  Starting  up  offer  a  shut- 
down, transmitter  may  be  3000  cycles 
above  or  below  assigned  frequency.  Fre- 
quency Watchman  goes  to  work. 


ZERO  PLUS  6/10  OF  A  SECOND: 

The  Watchman-  in  the  fraction  of  a  second 
— has  reduced  deviation  to  2000  cycles. 


ZERO  PLUS  3  SECONDS:  Frequency 
Watchman  has  now  brought  actual  fre- 
quency to  within  400  cycles  of  assigned 
frequency. 


ZERO  PLUS  6  SECONDS:  Transmitter 
is  on  its  assigned  frequency  and  the 
Watchman  will  hold  it  there. 


TUCKED  away  inside  every  Western  Electric  FM  transmitter  is  the  Frequency 
Watchman,  a  super  sentry  who  maintains  continuous  and  accurate  control  of  the 
transmitter's  mean  carrier  frequency.  Comes  the  slightest  frequency  deviation  and  he 
corrects  it  quietly  and  efficiently.  He  works  so  fast  that  even  in  the  extreme  case  shown 
at  the  left,  the  correction  is  made  in  a  few  seconds.  He  is  always  on  the  alert,  help- 
ing to  make  Western  Electric  FM  transmitters  the  easiest  to  control  and  operate.  He 
is  another  reason  why  more  stations  will  choose 
Synchronzied  FM. 

For  the  full  story,  send  for  your  copy  of  the  illus- 
trated booklet,  r'The  Frequency  Watchman."  Just 
drop  a  line  to  Graybar  Electric  Co.,  420  Lexington 
Avenue,  New  York  17,  N.  Y. 


End  of  War  Puts  Emphasis  on  Local  News 


News  Experts  Find 
Interest  Still 
Great 

COMMENTS  by  radio  editors  on 
their  postwar  plans  for  news  cov- 
erage [Broadcasting,  Sept.  3]  have 
elicited  further  observations  from 
other  station  and  network  experts. 

Among  them  aifl^Robert  Kinter, 
nice-president  of  American  Broad- 
casting Co.;  Wilton  E.  Cobb,  gen- 
eral manager  of  WMAZ  Macon; 
Walter  Haase,  general  manager  of 
WDRC  Hartford,  Yen  Miller,  news 
editor  of  KVOO  Tulsa;  Tom 
McCarthy,  news  editor  of  WKRC 
Cincinnati;  and  Dave  Driscoll,  di- 
rector t^WOR-Mutual  news  and 
special  features. 

Mr.  Cobb,  noting  that  his  station 
in  Georgia  concentrates  on  exten- 
sive courage  of  local  news,  finds 
that  his  5,000-watt  CBS-affiliated 
outlet  "covers  from  50  to  60  coun- 
ties of  the  Middle  Georgia  area". 
Experiment  in  Local  News 

"Believing  that  the  end  of  the 
war  would  lessen  the  public's  inter- 
est in  network  newscasts  and  com- 
mentators we  started,  some  four 
months  ago,  an  experiment  in  local 
news.  At  that  time  trained  report- 
ers were  practically  unavailable,  so 
we  took  my  own  experience  as  a 
reporter  and  sports  editor  back  in 


1923-24-25,  for  Macon  Telegraph, 
as  a  basis  for  turning  trained  radio 
people  into  news  gatherers  for  the 
air. 

''Our  chief  announcer  and  news- 
caster was  made  news  editor,  and 
our  civic  and  educational  director 
(a  well  known  lady  in  civic  circles) 
was  made  his  reportorial  staff. 
Beats  were  set  up  on  the  same 
basis  as  a  newspaper  city  room. 


Airings  were  made  for  five  minutes 
at  10:10  a.m.,  15  minutes  at  6:15 
p.m.,  and  five  minutes  at  10:15  p.m. 
The  reception  by  the  public  was 
the  most  enthusiastic  of  anything 
we  have  ever  done,  and  within  a 
month  we  had  added  a  journalism 
graduate  of  Wesleyan  College,  a 
young  lady  who  had  been  selected 
by  the  college  to  receive  our  annual 
$100  award  to  the  student  showing 


THERE'LL  ALWAYS  BE  NEWS 

IS  NEWS  interesting  in  peacetime? 

Ralph  Worden,  news  director  of  WGAR  Cleveland,  says  it  is.  To 
prove  it  he  picked  a  day  at  random — a  day  eight  years  ago,  Sept. 
13,  1937.  Here  are  a  few  of  the  stories  in  the  7:15  a.m.  newscast: 

Freighter  Aground,  16  Rescued;  21  N.  Y.  Movies  Bombed  With 
Stench  and  Tear  Gas,  Blame  Union  Rivalry;  Closed  Chicago  Schools 
Teach  by  Radio;  Chicago  Zoo  Directer  Puts  Perfume  and  Flowers 
in  Lions  Cage,  Lions  Enraged,  Lionesses  Purr  and  Fondle  Flowers; 
Pilot  Zadkoff  of  Russian  Search  Party  Crashes  in  Arctic;  Party 
to  Scale  Shiva's  Temple  in  Grand  Canyon;  AFL  Expels  Newspaper 
Guild. 

Among  headlines  on  the  11  p.m.  newscast  that  day  were  these: 
Wallace  Beery  Wounded  by  Blank  Cartridge;  George  Brent, 
Constance  Worth  Annulment  Refused;  John  Roosevelt,  Ann  Clark 
Engagement;  BMT  Strike  Threatens  in  N.  Y.;  Stock  Market  Hits 
New  Low  for  Year;  Feature  Story  on  Counterfeiters;  Atty.  Gen. 
Cummings  Says  if  President  Read  All  Laws  and  Supreme  Court 
Decisions  It  Would  Take  Over  Lifetime;  Atlantic  Storm  Moves 
Away  From  Coast;  Gov.  Townsend  Says  No  More  Sentiment  for 
FDR  Court  Plan;  First  X-Ray  Movies  Shown;  U.  S.  Monetary 
Plan  Offered;  League  Meets  at  Geneva,  China  and  Spain  Protest- 
ing, Refuses  to  Recognize  Ethiopia  as  Italian  Colony. 


the  most  promise  for  radio  and 
journalism. 

"Within  the  past  two  weeks  we 
have  added  a  dischargee  from  the 
Army  Air  Forces  who  was  study- 
ing journalism  when  he  entered  the 
service.  During  13  months  in  a  Ger- 
man prison  camp  he  continued  his 
studies  by  securing  journalism 
books  from  Geneva.  These  four 
devote  their  entire  time  to  getting 
the  news  of  Macon.  We  have  also 
added  a  high-school  boy  who  has 
shown  unusual  ability  this  sum- 
mer as  a  freelancer  at  50  cents 
per  story.  He  is  to  be  our  school 
and  teen-age  correspondent. 

Three  Unsponsored 

"The  three  broadcasts  under  the 
title  of  Towntalk  are  withheld 
from  sponsorship.  We  consider 
them  our  "front  page"  and  the 
expense  is  charged  off  to  public 
service  to  our  city. 

"I  still  regret  that  newspapers 
couldn't  see  the  place  of  radio  and 
cooperate  with  stations  by  fur- 
nishing them  news  and  saving  this 
necessary  competition.  I  wish  radio 
news  and  wires  would  never  send 
out  a  flash  and  bring  embarrass- 
ment such  as  was  recently  caused 
through  the  very  speed  of  our 
medium. 

"In  addition  to  our  local  news, 
we  have  added  INS  to  our  service 
which   already  included   PA.  We 
use  these  in  building  up  newscasts 
(Continued  on  page  72) 


KSOO 


SIOUX   FALLS,  SO.  DAKOTA 

1140  K  C  -  5000  WATTS 

National  Representatives 
HOWARD  H.  WILSON  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  23 


AGAIN  FOR 
MIDWEST 

FARMER  DAY 


When  you  can  pull  farmers  away  from  their  important  work  in  the  fields  to  attend  a  radio 
shindig  .  .  .  that's  pulling  power.  And  when  you  can  pull  nearly  70,000  of  these  soldiers  of  the 
soil  to  your  party,  even  though  the  weather  had  made  most  of  them  at  least  two  weeks  behind  in 
their  work  .  .  .  well,  you  can  use  the  biggest  adjectives  in  the  book  for  that  kind  of  power.  That's 
what  WNAX  did  with  its  annual  Mid- West  Farmer  Day,  this  year.  Nearly  70,000  strong  they 
came  .  .  .  from  the  five  states  of  North  and  South  Dakota,  Nebraska,  Minnesota  and  Iowa.  They 
heard  Admiral  William  D.  Leahy,  USN,  Rear  Admiral  J.  J.  "Jocko"  Clark,  USN,  and  Rear 
Admiral  H.  B.  Miller,  USN,  praise  them  for  their  war  effort  .  .  .  enjoyed  WNAX  and  network 
radio  shows  .  .  .  saw  the  annual  selection  of  the  "typical  Midwest  farmer"  for  '45.  In  every  way 
it  was  a  big  time  for  the  Big  Aggie  clan. 


(Above)  MUSIC  MAKERS  (from  MEET  YOUR 
NAVY)  ' 

(Below)    MEET  YOUR   NAVY  ORCHESTRA 


(Above)  CENTER  PORTION  OF  THE  STANDING 
ROOM  ONLY  CROWD.  JAMMING  EVERY  INCH 


n 

Page  24    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertisi 


Our  sincere  thanks  to  the  U.  S. 
Navy,  The  American  Broadcasting 
Company,  Ladies  Be  Seated,  and 
Meet  Your  Navy,  for  helping  make 
this  event  America's  Biggest  Farm 
Picnic. 


One  of  the  big  events  of  the  day 
was  the  induction  of  the  six  digni- 
taries into  the  Rosebud  Tribe. 


SIX  CHIEFS 


1  Fleet  Admirel  W«.  D. 

USN 

2  K.  R.  Borod 

3  Rear  Admir.l  H.  B  Miller.  USN 

4  Re«r  Admir.l  J.  J.  "Jocko1' 
Clerk,  USN 

Oleen 
Gerdner  Cowlee,  jr. 


USN 


OF  THE  YANKTON  STADIUM  TO  ENJOY  ONE 
OF   THE   "MIDWEST   FARMER    DAY''  SESSIONS 


FICAU  MIDWEST  Wi 

mamm  men  L«rr  re  hi«ht, 
WINNER 

John  Oeser,  Westside,  Iowa 

RUNNKR8UP  IN   CONTEST  i 

Leo  W.  Hotovy,  Dwight,  Neb. 
C  Morrison,  Neche,  N.  D. 
W.  J.  AssussEN,  Agar,  S.  D. 
E.  A.  Pedbrson,  Benson,  Minn. 


JOHNNY  OLSEN  and  AUNT  JEMIMA 
with  "Ladies  Be  Seated"  Broadcast 

UMAX 


SIOUX  CITY   •  YANKTON 
A  Cowles  Station 

Represented  by  Katz  Agency 


* 

BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  25 


WCOL 


American  Broadcasting  Co.  Affiliate 


'nnounce5 


The  Appointment  of 


THE 


HEADLEY-REED 


COMPANY 


as  National  Representatives 


with  Offices  at: 


New  York  17,  N.  Y. 
Chicago  1,  III. 
Atlanta  3,  Ga. 


San  Francisco  14,  Calif. 

Detroit  2,  Mich. 

Los  Angeles  14,  Calif. 


WCOL 

The  Listening  Habit 
of  Central  Ohio 

COLUMBUS  15,  OHIO 


Chicago  Brewery  Proves  Value 
Of  Local  Production  Programs 


A  LOCAL  SPONSOR  with  a  net- 
work talent  budget  is  as  hard  to 
find  as  a  pair  of  nylons,  but  in 
Chicago  the  Mitchell-Faust  Adver- 
tising Co.  points  with  pride  to  its 
client,  Peter  Hand  Brewery  Co., 
which  sponsors  no  less  than  six 
production  broadcasts  a  week,  all 
on  WGN. 

Breaking  precedents  seems  to  be 
an  old  story  for  this  sponsor-agen- 
cy combination.  In  the  first  place, 
Peter  Hand  Brewery  uses  three 
complete  half-hour  "thriller"  pro- 
grams a  week  to  boost  its  product, 
Meister  Brau  beer.  These,  Crime 
Files  of  Flamond,  Country  Sheriff 
and  Mystery  House  are  all  written 
by  one  of  radio's  most  prolific 
scripters,  George  Anderson. 

Last  summer,  an  admittedly  poor 
time  for  a  give-away  offer,  Meister 
Brau  started  a  radio  campaign  that 
broke  all  the  rules  of  the  game. 
First,  they  made  a  summer-time 
offer.  Second,  the  listener  was  re- 
quired to  send  in  at  least  two  coins 
(35  cents)  as  well  as  detailed  in- 
structions for  lettering  on  a  per- 
sonalized stationery  offer. 

While  station  and  agency  ex- 
perts were  clucking  tongues  over 
the  sudden  insanity  of  the  Mitch- 
ell-Faust people,  letters  began 
pouring  in  to  WGN  by  the  thou- 
sands. At  that  time,  sponsor  was 
presenting  an  expensive  quarter- 
hour  variety  show  Say  It  With 
Music  with  a  Hooper  of  4.3,  but 
at  the  end  of  a  four-week  period, 
program  pulled  10,148  pieces  of 
mail. 

A  breakdown  on  their  other  pro- 
grams was  equally  impressive: 
Bulldog  Drummond  drew  11,975; 
Crime  Files,  8,907 ;  Mystery  House, 
which  replaced  Say  It  With  Music, 
garnered  9,772;  Country  Sheriff, 
3,579,  and  Casa  Cugat,  a  half-hour 
ET  on  a  once-a-week  schedule, 
pulled  1,092. 

The  grand  total  for  all  Meister- 
Brau  programs — 45,799. 

The  four  weeks  campaign  sur- 
prised everybody,  including  WGN 
sales  executives,  who  were  crossing 
their  fingers,  and  Hilly  Sanders, 
Mitchell-Faust's  vice-president  in 
charge  of  radio,  who  had  gone  way 
out  on  a  limb  to  push  the  promo- 
tion idea. 

■\  It  is  results  like  these  that  have 
sold  the  Chicago  brewery  on  radio 
ever  since  October  1941,  when  it 
first  hit  the  airlanes.  At  that  time 
it  started  cautiously  with  one 
half -hour  program,  two  series  of 
four  quarter-hour  programs  and  a 
series  o^f  three  quarter-hour  pro- 
grams, dividing  up  its  time  with 
WGN  and  another  Chicago  station. 
The  highest  ratings  any  of  these 
ever  received  was  4.3.  Today,  with 
a  total  of  four  half -hour  shows  on 
WGN,  one  of  them,  Bulldog  Drum- 
mond, has  a  Hooper  of  11.5  while 
Mystery  House  has  the  highest 
Hooper  of  any  studio  originated 


local  program  in  the  Chicago  mar- 
ket—10.5. 

To  lend  variety  to  their  adver- 
tising schedule,  Mitchell-Faust  re- 
cently placed  Easy  Aces  tran- 
scriptions on  WGN  for  their  client, 
giving  them  four  mysteries,  a 
comedy  and  a  variety  show  as  a 
broadside. 

As  still  another  example  of  the 
pioneer  spirit  of  both  the  sponsor 
and  agency,  Meister  Brau  this  week 
began  a  series  of  full-page  ads  in 
The  Chicago  Tribune  plugging,  not 
the  product,  but  the  radio  shows  it 
sponsors. 

It's  another  of  those  "it  couldn't 
be  done,  but  we  did  it"  success 
stories  that  proves  there's  always 
something  new  to  be  tried  in  radio. 


ATLANTIC  REFINING 
USING  78  OUTLETS 

TENTH  consecutive  year  of  foot- 
ball broadcasting  by  Atlantic  Re- 
fining Co.,  Philadelphia,  [Broad- 
casting, Sept.  24]  finds  six  sports 
announcers  on  the  schedule  for  the 
ninth  consecutive  season.  The  six 
are  Byrum  Saam,  Claude  Haring, 
Woody  Wolf,  Tom  McMahon.  Tom 
Manning  and  Lee  Kirby. 

Seventy-eight  stations  will  be 
used  for  180  games  on  special  hook- 
ups, according  to  Joseph  R.  Rollins. 
Atlantic  advertising  manager. 
Agency  is  N.  W.  Ayer  &  Son,  Phila- 
delphia, with  Wallace  Orr  as  ac- 
count executive.  Station  list  fol- 
lows: 

KDKA,  WAAB,  WARM,  WATR, 
WAZL,  WBAL,  WBAX,  WBNS, 
WBOC,  WBRK,  WBT,  WBTM, 
WCAU,  WCED,  WCHV,  WDBJ, 
WDBO,  WDNC,  WDRC,  WEAN, 
WEIM,  WENY,  WERC,  WEST, 
WFBC,  WFBG,  WFEA,  WFIL, 
WFOY,  WFPG,  WGAL,  WGR, 
WGY,  WHAI,  WHC'U,  WHEB, 
WHEC,  WHYN,  WIBG,  WICC, 
WILM,  WISR,  WJAC,  WJEJ, 
WJPA,  WKBO,  WKOK,  WKST, 
WLLH,  WLNH,  WLVA,  WMAJ, 
WMAZ,  WMBR,  WMBS,  WMRF, 
WNAC,  WNBF,  WNHC,  WNLC, 
WOR,  WORK,  WPTF,  WQAM, 
WRAK,  WRDW,  WRNL,  WSAN, 
WSAR,  WSAV,  WSPA,  WSVA, 
WSYP,  WSYR,  WTAM,  WTHT, 
WWNY,  WWSW. 


CBC  Bonus 

MEMBERS  of  the  Canadian  Broad- 
casting Corp.  Overseas  Unit  dur- 
ing the  war  years  have  a  bonus 
coming  to  them  following  a  vote 
of  the  CBC  Board  of  Governors 
that  each  member  would  receive 
$15  per  month  for  each  month 
away  from  Canada,  in  compensa- 
tion for  the  risks  and  hardships 
which  they  have  undergone.  CBG~ 
Overseas  Unit  went  to  England 
with  the  first  Canadian  troops  in 
December  1939,  and  some  of  the 
members  of  the  original  group  only 
recently  returned  to  Canada. 


Page  26    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


VISION 


1.  When  commercial  broadcasting  was  only  a  dream,  the 
Oklahoma  Publishing  Company  became  interested  •  in  the 
possibilities  of  radio.  Against  the  advice  of  many  in  the 
business  it  purchased  WKY  in  1928.  Today  WKY  is  one 
of  the  strongest  links  in  Oklahoma  Publishing  Company's 
four-fold  approach  to  sales  in  the  Southwest. 

2.  Always  alive  to  new  and  modern  facilities.  The  Okla- 
homan  and  Times  joined  the  original  group  of  newspapers 
subscribing  to  the  now  famed  Wirephoto  service  of  the 
Associated  Press.  Today  Oklahoman  and  Times  readers 
ore  able  to  follow  the  news  in  pictures  only  minutes  old 
from  every  news  front. 

3.  Six  years  ago  Mistletoe  Express  sensed  a  need  for 
speedy  and  dependable  service  to  banking  institutions 
throughout  Oklahoma.  It  started  such  a  service  with  the 
delivery  of  cash  letters  between  five  state  banks  and  the 
Oklahoma  City  branch  of  the  Federal  Reserve  Bank.  Today 
it  serves  45  Oklahoma  banks,  and  has  seen  the  local 
Federal  Reserve  branch  advance  to  a  full  powers  bank. 

4.  Twenty-eight  years  ago  The  Farmer-Stockman  editorial- 
ized "the  problem  of  soil  erosion  is  one  of  our  biggest  .  .  „ 
no  soil,  no  crops;  no  crops,  no  livestock;  no  nothing."  Today 
'59  independent  soil  conservation  districts  cover  75%  of 
the  state.  The  Soil  Conservation  Service  has  65  work  units 
in  these  districts  with  21,300  farms  under  agreement. 


The  vision  and  courage  that  turned  a  whistle  stop 
on  the  railroad  into  a  seething,  tented,  Oklahoma 
city  of  10,000  in  eight  hours  back  in  April,  1889,  is 
exemplified  today  in  Oklahoma's  big  four  of  mer- 
chandising .  .  .  The  Oklahoman  and  Times,  The 
Farmer-Stockman,  Radio  Station  WKY  and  Mistletoe 
Express.  The  Oklahoman  and  Times  blanket  the  26- 
county  Oklahoma  City  market.  The  Farmer-Stockman 
completely  covers  the  Oklahoma-North  Texas  rural 
area.  Radio  Station  WKY  is  the  most-listened-to  sta- 
tion in  Oklahoma's  biggest  buying  section.  Mistletoe 
solves  statewide  distribution  problems  effectually. 


MISTLETOE  EXPRESS  ★ 


5L  OKLAHOMA 
PUBLISHING 
COMPANY 


THE  DAILY  OKLAHOMAN  *  OKLAHOMA  CITY  TIMES 
THE  FARMER-STOCKMAN  *  MISTLETOE  EXPRESS 
WKY.  OKLAHOMA  CITY  *  KVOR.  COLORADO  SPRINGS 
KLZ,  DENVER  (Under  Affiliated  Management) 

REPRESENTED  BY  THE  KATZ  AGENCY 


FARMER-STOCKMAN  * 


"PROBABLY  THE  MOST 
TYPICAL  OF  AMERICA'S  ' 


rwmww- 


old  time  music 
Creek  Follies. 


-that's  only  a  kilocycle  view  of  K.  C. ! 
But  it's  where  youil  see  the  most  typical 
of  probably  the  most  typical  of  America's 
big  towns.  It's  where  you'll  find  KMBC 
microphones,  day  in  and  day  out,  keep- 
ing John  Americans  knowing  more  and 
more  about  the  heart  throbs  of  a  nation. 
What  better  evidence  could  one  have 
that  the  formula  is  successful—the  know- 
bow  that  comes  with  a  grass  root  under- 
standing of  all  the  component  parts  that 
make  up  this  typical  big  town.  For  KMBC 
has  maintained  its  leadership inKansas City 
down  through  the  years,  almost  as  many 
years  as  make  up  radio's  existence  itself! 


KMBC 

OF  KANSAS  CITY 

Free  &  Peters,  Inc. 

1928-BASIC  CBS  STATION  FOR  MISSOURI  Al 


50,000  watts  is  no  guarantee  that  a  clear  channel 
can't  become  muddy.  For  sensitive,  faithful  repro- 
duction is  the  product  of  transmitter  design  that 
balances  skillful  circuit  plan  with  stable,  unfailing 
dependability. 

Such  a  transmitter  is  the  new  Westinghouse  50 
kw  that  offers  every  advantage  for  clear  channel 
service.  More  than  12  important  design  features 
are  included  in  this  unit.  Fidelity,  for  example,  is 
strengthened  by  an  equalized  audio  feedback  in 
the  audio  and  modulation  circuits.  No  special, 
complicated  circuit  adjustments  are  necessary. 

Metal-plate  rectifiers  are  an  important  contri- 
bution to  program  continuity.  Their  life  is  virtually 
unlimited  and  program  outages  caused  by  tube 
[failure  are  eliminated.  Tube  transfer  in  the  power 


amplifier  and  modulator  is  instantaneous. 

Your  nearest  Westinghouse  office  can  give  you 
all  the  facts  on  50,000  watt  transmitters.  Or  write 
Westinghouse  Electric  Corporation,  P.  O.  Box  868, 
Pittsburgh  30,  Pa.  j  osoa 


XXV—  RADIO  S  25th  ANNIVERSARY— KDKA 


Page  30    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


ELECTRONIC  TELEVISION 
IS  AN  RCA  DEVELOPMENT 

This  is  the  eleventh  in  a  series  of  advertise- 
ments showing  that  RCA  engineers  developed 
the  basic  essentials  of  the  electronic  tele- 
vision system  —  including  tubes  and  circuits. 

RCA  built  the  first  all-electronic  television 
transmitters  and  receivers  —  the  first  com- 
mercial television  station  —  established  the 
first  television  relay  system  —  presented  the 
first  electronic  theatre  television  —  was  the 
first  to  televise  a  baseball  game  and  a  Broad- 
way play;  and  was  first  to  televise  from 
an  airplane. 

RCA  is,  and  will  continue  to  be,  the  leader 
in  practical,  successful  commercial  television. 
You  may  expect  the  best  of  all  kinds  of 
television  transmitting  and  receiving  equip- 
ment from  RCA. 


BUY  MORE  VICTORY  BONDS 


11.  THE  TELEVISION  ANTENNA 


RCA  engineers  have  designed  a  large 
number  of  antennas  for  television, 
of  which,  perhaps,  the  best  known  is 
the  special  antenna  built  by  RCA 
for  NBC,  and  installed  on  top  of  the 
towering  Empire  State  Building  in 
New  York  City.  RCA  television  anten- 
nas incorporate  the  latest  develop- 
ments of  RCA  Laboratories — the 
world's  acknowledged  leaders  in  radio 
research.  For  example,  the  "Super- 


Turnstile"  antenna,  shown  here,  was 
designed  by  RCA  Victor  engineers 
from  the  original  turnstile  antenna 
developed  at  RCA  Laboratories.  This 
antenna,  to  be  produced  by  RCA  as 
soon  as  conditions  permit,  radiates 
signals  from  both  the  sound  and  the 
picture  transmitters,  and  provides  the 
broad  response  necessary  for  satis- 
factory television  transmission. 


The  Fountainhead  of  Modern  Tube  Development  is  RCA 


RADIO  CORPORATION  OF  AMERICA 

RCA  VICTOR  DIVISION  •  CAMDEN,  N.  J. 
In  Canada,  RCA  VICTOR  COMPANY  LIMITED,  Montreal 


Win  the  Women's 
field  with, 


0. 


Spot  announcements  become  "programs"  with 
Ronny  Mansfield.  He  sets  the  stage  for  your  day-time 
spot  with  sentimental  songs  and  charming  patter  that 
women  thrill  to,  and  then  he  graciously  comments  on 
your  product.  Spot  announcements  have  personality 
with  Ronny  Mansfield. 

Ronny  is  big  time.  His  voice  has  been  featured 
on  many  important  night-time  programs  from  coast- 
to-coast.  In  addition,  he  has  been  a  featured  singer  with 
famous  night  clubs  throughout  America.  That's  why 
he's  different  from  the  "run  of  the  mill"  participations. 
Ask  about  rates  ( they're  less  than  you  think.) 


KFI 


.  .  .  NBC  for  LOS  ANGELES 

50,000  WATTS    •    CLEAR  CHANNEL    •    640  KILOCYCLES 
EDWARD   C.   PETRY   AND   COMPANY,    INC.,    NATIONAL  REPRESENTATIVES 


WELCOME  HOME  is  extended  Irving  Waugh,  Pacific  war  reporter  of 
WSM  Nashville,  by  Edwin  Craig,  president  of  National  Life  &  Accident 
Insurance  Co.,  WSM  owner.  Joining  in  greeting  are  Harry  Stone,  WSM  H 
general  manager,  and  Ottis  Devine  (between  Waugh  and  Craig),  pro- 
gram director.  Waugh  saw  peace  signing  ceremony  on  Missouri. 

Two-Hour  Program  to  Feature  Opening 
Of  WLEE,  New  Outlet  in  Richmond,  Va. 

team  of  Masters  &  Rollins,  Bob 
Russell,  singer;  Al  Richie's  orches- 
tra, Nayda  Norskaya,  vocalist. 

In  addition  to  the  regular  cast 
the  finale  includes  six  WACs,  six 
WAVES,  six  SPARS,  six  women 
Marines,  a  soldier  color  guard  and 
veterans  from  McGuire  General 
Hospital.  All  box  seats  were  re- 
served for  wounded  veterans  from 
military  hospitals  in  the  area. 

Honor  guests  include  command- 
ing officers  of  Army,  Navy  and1 
Marine  posts  near  Richmond;  city 
and  state  officials;  civic  club  boards 
of  directors;  Chamber  of  Com- 
merce board  of  directors;  advertis- 
ing agency  heads;  WLEE  clients; 
officials  of  the  Richmond  Communi- 
ty Fund,  American  Red  Cross,  Vic- 
tory Loan  Drive  and  heads  of  all 
stations  in  Richmond. 

Among  honor  guests  are  Wil- 
bur M.  Havens  and  Robert  E. 
Mitchell,  WMBG;  E.  S.  Whitlock, 
WRNL;  William  T  Reed  Jr.  and 
C.  T.  Lucy,  WRVA. 

A  cocktail  party  is  scheduled  for 
the  John  Marshall  at  5:30  p.m.,  pre- 
ceding dinner.  Following  the  pro- 
gram at  the  Mosque,  Mr.  Tinsley  is 
to  be  host  at  a  dance  at  the  hotel. 

WLEE  will  operate  on  1450  kc 
with  250  w  power  and  will  be  affi-<fu 
liated  with  both  Mutual  and  Asso- 
ciated. A  portion  of  the  dedicatory 
program  was  to  be  aired  by  both 
networks. 

^  -  5000  WATTS  1330  KC 

ENGLISH  •  JEWISH  •  ITALIAN 

National  Advertisers  consider  WEVD 
a  "most"  to  cover  the  great  Metre-Cr^ 
pohtan  New  York  Market. 

Sfd  for  WHO'S  WHO  on  W£VO 
WtVP- 117  Wtrt  Wfc  *  *  ( 


FORMAL  dedication  of  WLEE 
Richmond,  Va.,  owned  by  Thomas 
G.  Tinsley,  operator  of  WITH  Bal- 
timore, takes  place  Monday  night 
(Oct.  1),  with  a  two-hour  program 
from  the  Mosque,  municipal  audi- 
torium, in  Richmond. 

Lewis  G.  Chewning,  president  of 
the  Richmond  Chamber  of  Com- 
merce, is  to  be  toastmaster  at  a 
dinner  at  the  John  Marshall  Hotel 
preceding  the  dedicatory  ceremo- 
nies, slated  to  start  at  8:30  p.m. 
Mr.  Chewning  also  is  to  serve  as 
m.c.  at  the  program. 

Mayor  William  C.  Herbert  of 
Richmond  is  to  welcome  WLEE  and 
officially  dedicate  the  station  to 
public  service  in  the  community. 
Speakers  include  Maj.  Gen.  Phillip 
G.  Hayes,  Commanding  General, 
Third  Service  Command;  Mr.  Tins- 
ley;  Irvin  G.  Abeloff,  station  man- 
ager. 

Program  includes  personnel  from 
Camp  Lee,  Va.,  with  30-minute  all- 
soldier  production;  Fulton  Lewis 
jr.,  MBS  commentator;  Guy  Kibbee, 
stage,  screen  and  radio  star;  Jean 
Parker,   Sylvia   Froos,  the  dance 


Page  40    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Getting  the  range  on 
a  baltimore  habit 


General  William  T.  Sherman  had  two  habits 
which  disconcerted  the  members  of  his  staff. 

He  was  fond  of  strong,  evil- smelling  cigars, 
and  he  frequently  chose  a  position  in  full  sight 
of  the  enemy's  batteries,  to  discuss  a  tactical 
problem.  As  hostile  shells  fell  closer  and  closer, 
Sherman  would  dryly  remark:  "They're  getting 
the  range  now.  You'd  better  scatter." 

Baltimoreans,  like  General  Sherman,  have  a 
habit.  They  tune  their  radios  to  "1400  on  the 
dial,"  for  they've  learned  that  WCBM  can  be 
depended  on  for  the  finest  in  radio  entertain- 
ment. Advertisers  who  act  on  this,  can  score 
a  sales  bulls -eye  in  this  market  because 
"listening  to  WCBM  is  a  Baltimore  habit." 


WCBfll 


MUTUAL  BROADCASTING  SYSTEM 


John  Elmer 

WBSKmmk 


Free  &  Peters,  Inc. 

Ixtlutivv  National  *»pro*ontativos 


George  H.  Roeder 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  41 


4 

GOOD  BUYS! 

*\VlAP-Lexington,Ky. 

Kentucky's  2nd  Market. 

■Knoxville,Tenn. 
Home  of  TVA 

+WCMI  -Ashland,  Ky. 

The  Industrial  Tri-State. 

*KFDA  "Amarillo,  Tex. 

Amarillo— Northwest  Texas.  • 


Izz 


D  AND  OPERATED  BY 

GILMORE  N.  NUNN  and  J.  LINDSAY  HUHN 


*  1.  WLAP  

is  the  only  station  fully  and  exclusively  serv- 
ing the  rich  Lexington  Bluegrass  market — 
Kentucky's  second  market.  Hooper  figures 
"tell"  an  impressive  WLAP  story.  Affiliated 
with  ABC. 

2.  WBIR--- 

serves  the  populous  sections  of  the  fast  grow- 
ing Knoxville  market  in  a  dominant  fashion 
as  Hooper  clearly  shows.  A  station  worth 
"looking  into"  immediately.  Affiliated  with 
ABC. 

*3.  WCMI  

provides  the  needed  coverage  in  the  concen- 
trated, industrial  Tri-State  area  which  is  com- 
posed of  Ashland,  Kentucky;  Huntington, 
West  Virginia;  Ironton.  Ohio  and  adjacen- 
cies. Affiliated  with  CBS. 

*4.  KFDA  

sends  a  strong  signal  throughout  the  Amaril- 
lo-Northwest  Texas  area.  Do  they  listen? 
Ask  for  Hooper  statistics  and  other  data! 
Affiliated  with  ABC. 


ffliAfam  Statural 

serve  the  populous  areas 
of  their  respective  markets 
— aggress  ively! 

REPRESENTED  NATIONALLY  BY  THE  JOHN  E.  PEARSON  CO. 


STATION  executives  comprise  advisory  committee  to  West  Virginia  In- 
dustrial &  Publicity  Commission;  At  meeting  with  W.  C.  Handlan 
(seated),  executive  director,  were:  John  S.  Phillips,  WGKV  Charleston; 
H.  I.  Shott  Jr.,  WHIS  Bluefield;  George  W.  Smith,  WWVA  Wheeling, 
all  members  of  committee.  Meeting  with  them  were  (at  right)  Joseph  J. 
Herget  and  Ella  Perrin,  WCHS  Charleston.  Committee  members  not 
present  were  Howard  L.  Chernoff,  W.  Va.  Network,  and  Lt.  Col.  Joe  L. 
Smith  Jr.,  WJLX  Beckley. 

Gilford  Phillips,  Colorado  Publisher, 
Buys  KGHF  Pueblo;  Price  Is  $300,000 

Mrs.  Charles  Alfred  Johnson,  one 
of  Denver's  wealthiest  residents. 
He  is  27. 

Mr.  Phillips  feels  that  radio  can 
contribute  toward  progressive  de- 
velopment of  Colorado  and  the 
west.  "That  means  political  as  well 
as  economic  progress,"  he  declares. 
"We  need  aggressive  leadership 
that  is  unafraid  to  face  issues  and 
solve  them.  That  leadership  is  es- 
pecially important  in  the  newspa- 
per and  radio  fields." 

Coincident  with  the  announce- 
ment, it  was  revealed  that  Frank 
S.  Hoag  Jr.,  publisher  of  the 
Pueblo  Chieftain  and  Star- Jour- 
nal, Pueblo's  two  dailies,  and  Wil- 
liam F.  and  Al  Meyer,  owner  and 
manager  of  KMYR  Denver,  have 
formed  the  Star  Broadcasting  Co. 
to  start  regional  Pueblo  station. 


SALE  of  KGHF  Pueblo,  Col.,  for 
$300,000  to  Gifford  Phillips,  young 
Colorado  publisher,  subject  to  FCC 
approval,  was  announced  last  week 
in  Denver.  State  Senator  Curtis  P. 
Ritchie,  present  owner,  will  con- 
tinue to  manage  the  station,  re- 
taining one-sixth  interest  and  re- 
maining on  the  board  of  directors. 

An  affiliate  of  American,  KGHF 
operates  on  1350  kc  with  1,000  w 
day  and  500  w  night.  An  applica- 
tion is  on  file  with  the  FCC  for  in- 
crease of  power  to  5,000  w.  The 
station  also  plans  to  enter  FM. 

Mr.  Phillips  is  publisher  of  the 
East  Jefferson  Sentinel  and  the 
Jefferson  County  Republican,  both 
weeklies.  He  was  state  radio  direc- 
tor for  the  Republican  National 
Committee  in  1944  and  is  consid- 
ered a  member  of  the  liberal 
branch  of  the  party.  He  is  a  son  of 


Snow  in  September. 


William  Fuller 

WILLIAM  FULLER,  38,  Holly- 
wood announcer-producer,  died  at 
his  North  Hollywood,  Cal.,  home 
Sept.  18. 


down  South 


Cotton  is  the  16-county 
WSPA-Piedmont's  largest 
money  crop.  Over  27,500,000 
baled -pounds  each  year  are 
produced  in  Spartanburg 
County  alone. 


WSPA 


SPARTANBURG, 
SOUTH  CAROLINA 

Home  of  Comp  Croft 

5000  watts  Day,  1000  watts  Night 

950  kilocycles,  R«P.  by  Hollingbery 


57.7% 

of  all  Iowa  families 
"Listen  Most"  (night)  to 

WHO 

(55.6%.  daytime) 
Write  for  complete  facts! 
50,000  Watts  •  Des  Moines 

Free  AL  Peters,  Representatives 


Page  42    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


r 


over  **     Ved9e^  e,er 


V\o*P 


on 


\con- 


The  radio  and  entertainment  industry 
has  done  a  magnificent  job  during 
the  war.  Now  it  is  invited  by  KGW  to 
"Remember  Our  Men"  in  Peace — men 
and  women  who  should  never  be  forgotten 
- — those  still  in  our  Army  and  Navy  hos- 
pitals. Marie  Rogndahl,  winner  of  the  na- 
tional "Hour  of  Charm"  contest,  was  first 
to  sign.  Arden  X.  Pangborn,  manager  of 
KGW  (left) ;  Robert  Shields,  U.  S.  Veteran's 
administration,  and  Dr.  Paul  I.  Carter,  man- 
ager of  the  Veteran's  hospital  in  Portland, 
witnessed  the  event. 


one  ofthe  GREAT  STATIONS  ofthe  NATION 


KGW 

PORTLAND,  OREGON 


BROADCASTING  • 


Printed  copies  of  the  "Remember  Our  Men"  pledge  will  be 
furnished  without  charge  by  Station  KGW. 
Broadcast  Advertising 


REPRESENTED  NATIONALLY 
eY    EDWARD    PETRY    &   CO.  INC. 

October  1,  1945    •    Page  43 


NEWSPAPER  ADS 
AND  PUBLICITY 


•  The  presses  are  rolling,  from  coast  to  coast  .  .  .  pounding  out  the 
hardest-hitting  newspaper  advertising  .  .  .  the  hottest  publicity 
stories  .  .  .  ever  prepared  for  the  NBC  PARADE  OF  STARS. 

For  this  season,  the  first  time  in  the  history  of  radio's  greatest  year- 
round  promotion  drive,  the  entire  1945-46  NBC  PARADE  OF 
STARS  campaign  was  jointly  planned  in  a  series  of  coast -to -coast 
meetings  between  the  National  Broadcasting  Company  and  (1)  local 
stations,  (2)  sponsors,  (3)  advertising  agencies  and  (4)  stars. 

Result:  The  1945-46  PARADE  OF  STARS  advertising  campaign- 
running  148  days— using  space  sizes  from  single-column  individual 
program  ads  to  dominant  1200-line  display  copy — covering  every 
NBC  program — utilizing  an  integrated,  eye-stopping  technique. 

Plus — press  publicity  and  pictures  placed  in  the  nation's  news- 
papers by  affiliated  stations  serviced  by  the  NBC  Press  Department. 

Big  every  year,  this  year  bigger  than  ever,  NBC's  1945-46  Parade 
of  Stars  launches  a  new  chapter  in  its  year-round  promotion  of  the 
greatest  shows  in  radio  .  .  .  programs  designed  to  continue  to  keep 
NBC  "the  network  most  people  listen  to  most. " 


ational  Lroadcasting  Company 


America's  No.  1  Network 


DCASTING    •    Broadcast  Advertising 


A  service  of  I 
Corporation  of  America 

October  I,  1945    •    Page  45 


IF  IT'S  A  FORT  INDUSTRY  STATION 
YOU  CAN  BANK  ON  IT! 

A" 

A 

Page  46    •    October  1,  1945 


fflnnflCEmEnTjl^ 


LT.  COL.  JAMES  C.  HANRAHAN,  for 
three  years  on  leave  from  his  post  as 
executive  vice-president  of  Scripps- 
Howard  Radio  Inc.,  has  returned  to 
Army  headquarters  in  Washington  on 
temporary  duty  with  Civil  Affairs  Divi- 
sion, War  Dept.,  probably  preparatory 
to  inactive  status.  He  served  with  dis- 
tinction for  25  months  in  Italy,  Sicily, 
Africa  and  Germany,  and  was  decorated 
three  times.  Upon  his  discharge,  Col. 
Hanrahan  is  expected  to  resume  direc- 
tion of  Scripps-Howard  Radio  opera- 
tions. LT.  JACK  HOWARD,  president  of 
Scripps-Howard  Radio,  who  has  been 
on  active  duty  in  the  Pacific  theater 
for  two  years,  is  expected  to  return 
shortly  to  the  U.  S. 

JOHN  F.  MANNING,  Jr.,  former  radio 
director  for  Hirshon-Garfield,  New 
York,  has  been  appointed  station  man- 
ager of  WHDH  Boston.  MRS.  MAN- 
NING, also  formerly  with  Hirshon-Gar- 
field, has  been  named  program  director 
of  WHDH. 

LT.  HAROLD  F.  GROSS,  president  of 
WJIM  Lansing,  Mich.,  released  from  the 
Navy,  has  returned  to  the  station. 
FRED  WAGENVOORD,  acting  manager 
during  absence  of  Lt.  Gross,  will  con- 
tinue his  managerial  duties. 

FRANK  McINTYRE,  manager  of  KID 
Idaho  Falls,  will  rejoin  KUTA  Salt  Lake 
City  in  an  executive  program  capacity 
about  Oct.  1. 

MARK  WOODS,  president;  ROBERT  E. 
KINTNER,  vice-president,  and  JOHN 
DONAHUE    and   SLOCUM   CHAPIN  of 

the  sales  staff,  American  Broadcasting 
Co.,  attended  first  broadcast  Sept.  30 
of  Ford  Motor  Co  "Sunday  Evening 
Hour"  on  that  network  from  Detroit. 


THELMA  KIRCHNER,  manager  of 
KGFJ  Los  Angeles,  was  married  to 
William  H.  Smalley  in  mid-September. 

JIM  OWNBY,  sales  manager  of  WJHO 
Opelika,  Ala.,  since  1942,  has  been  ap- 
pointed manager  of  WMJM  Cordele, 
Ga.,  licensed  to  the  Cordele  Dispatch 
Pub.  Co. 

C.  L.  THOMAS,  manager  of  KXOK  St. 
Louis,  has  been  appointed  to  the  board 
of  governors  of  the  St.  Louis  Adv.  Club 
for  two  year  term. 


make  WMAM  the  only 
audible  station  during  many 
hours  of  the  day  in  this  im- 
portant market  area . . . 


RICHARD  C.  BACHMAN,  formerly  With 
General  Outdoor  Adv.,  Pittsburgh  Out- 
door Adv.,  and  previously  on  the  sales 
staff  of  KDKA  Pittsburgh,  has  been  ap- 
pointed sales  representative  for  Mutual 
in  western  Pennsylvania,  eastern  Ohio 
and  northern  West  Virginia.  He  will 
headquarter  in  Pittsburgh. 

SAMUEL  BAIRD  has  been  appointed 
sales  assistant  of  KALL  Salt  Lake  City. 


DEAN  McNEALY,  salesman  for  KGO 
San  Francisco  and  former  major  in  the 
Army  has  been  presented  with  Medal  in 
War  of  Brazil  for  "outstanding  coopera- 
tion in  preparing  and  instructing  Bra- 
zilian troops  for  combat  in  the  Italian 
Theater  of  Operations." 

WHIB  Kansas  City  has  appointed  Adam 
J.  Young,  Jr.,  Inc.,  New  York,  as  ex- 
clusive  national   sales  representative. 

KIRK  TORNEY,  American  Broadcasting 
Co.  sales  representative  In  San  Fran- 
cisco, is  the  father  of  twin  boys. 

ED  VON  ARX  shifts  from  the  sales  de- 
partment of  KXOK  St.  Louis  to  traffic 
department  as  assistant  manager. 

WILLIAM  J.  REILLY,  Chicago  manager 
of  Weed  &  Co.,  national  station  repre- 
sentative, is  on  the  West  Coast  for  sta- 
tion conferences. 

WCOL  Columbus,  O.,  has  appointed 
Headley-Reed  Co.,  New  York,  as  na- 
tional advertising  representative  effec- 
tive Oct.  1. 

KYA  SAN  FRANCISCO,  5000  w  day  and 
1000  w  night  on  1260  kc,  has  appointed 
Adam  J.  Young  Jr.  Inc.,  New  York, 
exclusive  national  representative. 

CJGX  YORKTON,  SASK.,  1,000  W. 
changes  frequency  Oct.  15  from  1460 
kc  to  940  kc. 

HOMEWORK  on  Thursday  for  high- 
school  students  in  North  Andover,  Mass., 
is  to  hear  American  "Town  Meeting  of 
the  Air"  on  WLAW  Lawrence  and  dis- 
cuss program  in  class  following  day. 


Marinette  •  Wisconsin 

BRANCH  STUDIOS  IN 
STURGEON  BAY  •  WIS. 
IRON  MI.  •  MICH. 
JOSEPH  MACKIN,  Mgr. 

Nat'l  Representatives:  Howard  A.  Wilson  Co. 
Chicago,  New  York,  San  Francisco,  Hollywood 

BROADCAST 


•    Broadcast  Advertising 


THE  EYES  OF  TEXAS 
are  on  the  AUSTIN  MARKET 


As  a  bright  spot  on  the  economic  map,  Austin  attracts  the  attention  not  only  of  Texas  but  of  the 
nation.  The  trend  which  started  slowly  in  1930  has  gathered  momentum  wiih  each  succeeding 
year.    In  the  1930-40  decade,  population  increase  was  65%.     Austin's  sound  growth  is 
built  not  on  war  production  nor  any  one  industry  or  crop  whose  seasonal  fluctuations 
could  disturb  the  delicate  balance  of  year  'round  prosperity.    It  builds  rather  on  a 
broad  foundation  of  agriculture,  industry,  commerce,  education  and  state  govern- 
ment. 

The  results  are  shown  conclusively  in  these  figures  quoted  from  Sales  Manage- 
ment Survey. 

Austin's  May  1945  Index  was  13.4%  higher  than  the  National  Average. 
AUSTIN'S  May  1945  Index  was  91.7%  higher  than  the  May  1939  Austin 
Index. 

Retail  Sales  in  1 944  were  over  65,000,000. 

ANNUAL  per  family  income  is  $789  higher  than  the  National 
Average  and  $1422  higher  than  the  Texas  Average, 

AUSTIN  was  listed  among  the  200  cities  expected  to  do 
50%  of  the  Nation's  business  rn  June  1945. 

The  most  effective  key  to  this  market  is  KNOW, 
Austin's  oldest  and  best  established  radio  sta- 
tion.   Hooper   ratings    show   that   it  leads 
Austin's  other  station  by  a  wide  margin 
at  all  hours. 

Write  for  a  handsomely  illustrated 
brochure     on     "THE  AUSTIN 
TEXAS  AREA." 


RADIO 
STAT  I  O  ff | 

KNOW 


AMERICAN,  MUTUAL 


AND  TEXAS  STATE 


NETWORKS  STATION 


WEED  &  CO 


NEW  YORK     •     BOSTON     *    CHICAGO     •     DETROIT     •  HOLLYWOOD 


SAN  PRANCISCO 


BROADCASTING    •    Broadcast  Advertising 


October  n  1945    •    Page  4? 


BILL  WILLIAMS,  former  continuity 
editor  of  KNX  Hollywood  and  prior 
to  that  with  CBS  New  York  in  simi- 
lar capacity,  is  now  continuity  editor 
for  Don  Lee  Broadcasting  System,  Holly- 
wood. He  replaces  EDDIE  ALBRIGHT, 
to  Paramount  Pictures  Inc.  to  handle 
radio  publicity. 

SIDNEY  TEN  EYCK  has  returned  after 
absence  of  four  years  to  the  announcing 
and  special  events 
staff  of  WCKY  Cin- 
cinnati. He  had  en- 
listed in  the  Navy 
the  day  after  Pearl 
Harbor  attack  and 
was  recently  re- 
leased. 

OREL  PHILLIPS  has 
returned  to  KDON 
Monterey,  Cal.,  as 
chief  announcer 
after  serving  l>/2 
years  as  recording 
supervisor  and  In 
charge  of  transmis- 
sion studios  for  Pa- 
cific overseas  broad- 
casts from  OWI  operated  stations  on 
the  Pacific  Coast. 

GORDON  HAWKINS,  program  and  edu- 
cational director  of  Westinghouse  Ra- 
dio Stations  in  Philadelphia,  will  con- 
duct a  class  in  radio  script-writing  at 
the  U.  of  Pennsylvania  this  winter. 
Course  will  embody  same  advanced  in- 
struction of  Summer  Radio  Workshop 
at    KYW'  Philadelphia,    conducted  by 


PRODUCTIOnJ-Jf 


Mr.  Ten  Eyck 


Mr.  Hawkins  in  cooperation  with  Phil- 
adelphia Board  of  Education.  He  left 
Philadelphia  this  week  for  Fort  Wayne, 
Ind.,  to  open  a  similar  workshop  at 
WOWO  in  cooperation  with  Indiana 
State  U.  Extension  Service.  Fort  Wayne 
project  will  be  fourth  set  up  under  his 
supervision.  KDKA  Pittsburgh  and 
WBZ  Boston  also  are  using  Westing- 
house  plan  of  special  radio  training 
and  fifth  workshop  will  be  set  up  next 
month  at  WBZA  Springfield,  Mass. 

NANCY  HOLME,  formerly  with  public- 
ity department  of  Hillman-Shane-Bre- 
yer,  Los  Angeles,  and  prior  to  that  with 
public  relations  department  of  Treas- 
ury Dept.,  Washington,  has  been  ap- 
pointed CBS  Pacific  Coast  director  of 
education  and  public  relations.  She  re- 
places GWENDOLYN  SHEPLEY 
PEACHER,  who  resigned  to  join  her 
husband.  LOUISE  BELDEN,  former  as- 
sistant to  Mrs.  Peacher,  has  been  named 
director  of  personnel  and  assistant  direc- 
tor of  education,  CBS  western  division. 


JIM  SIMMONS  has  joined  the  announc- 
ing staff  of  KCMO  Kansas  City. 

JAMES  BUTTERS,  released  from  Army, 
has  joined  KECA  Hollywood  as  an- 
nouncer. RUDI  GRUHN,  formerly  with 
New  York  stations,  also  has  been  added 
to  KECA  announcing  staff. 

BERT  WOOD,  director-producer  in 
NBC  Radio  Recording  Division,  has 
been  promoted  to  assistant  program 
manager  of  the  division.  Wood  joined 
NBC  as  an  engineer  in  1939  after  work- 
ing as  an  engineer  for  WTIC  Hartford, 
WBRY  Waterbury  and  Western  Electric 
Co.  He  transferred  to  radio  recording 
as  a  producer  in  1943. 

COLEMAN  WILSON,  former  announcer- 
producer  of  American  Hollywood  staff, 
has  joined  KMPC  Hollywood  as  an- 
nouncer. 

JOAN  DAVIS,  star  of  the  CBS  Monday 
series  for  Lever  Bros.  Swan  soap,  has 
been  made  honorary  president  of  the 


0e*  a,  *ait 

00  * 


Radio  is  like  polo;  you  have  to  "ride  off"  the  opposition  if  you  are  to  score 
sales-making  shots  in  every  chukker.  And  when  you  use  WSIX  you've  got  a 
ten-goal  man  on  your  side — because  WSIX  has  the  best  daytime  Hooperating 
of  any  Nashville  station.  WSIX  makes  even  a  "nearside  forward  shot"  seem 
easy  because  it  offers  top  shows  of  both  AMERICAN  and  MUTUAL — gives  wide 
coverage  of  middle  Tennessee  with  a  million  potential  buyers  of  your  product. 


REPRESENTED  NATIONALLY  BY 
THE  KATZ  AGENCY,  INC 


AMERICAN   -  MUTUAL 


5000  WATTS  -  980  K.G 


National  Fire  Prevention  Institute  of 
America  in  recognition  of  her  efforts 
on  behalf  of  fire  prevention  during  past 
year. 

AL  COLLINS,  formerly  with  WIND  Chi- 
cago, has  been  named  production  man- 
ager of  KALL  Salt  Lake  City. 

CPL.  NAT  BERLIN,  formerly  with 
WNEW  New  York  as  head  of  continu- 
ity and  with  WNYC  New  York,  has 
been  released  from  AAF  after  3V2  years 
service.  In  the  Army  he  produced  and 
directed  GI  radio  shows. 

BOB  FARRELL,  NBC  Chicago  staff  an- 
nouncer, has  signed  a  contract  with 
the  Chicago  Civic  Opera  Co.  His  first 
appearance  in  opera  is  to  be  a  leading 
role  in  "Rigoletto"  with  LAWRENCE 
TIBBETT. 

BARNETT  FRANKS,  Chicago  radio  actor 
heard  on  WGN  Chicago  "Mystery 
House",  has  cancelled  all  commitments 
to  freelance  in  New  York. 


TALENT  added  to  staff  of  NBC  serial 
"Just  Plain  Bill"  are  ROLAND  WINT- 
ERS, OGDEN  MILES,  EDA  HEINEMAN 
and  MURIEL  STARR. 

BILL  BUTLER,  formerly  night  super- 
visor of  NBC  central  division  announc- 
ers, has  joined  WKY  Oklahoma  City. 
TOBY  NEVINS  has  been  added  to  talent 
roster  of  WKY,  as  m.c.  of  early  morning 
"Sunrise  Round-up". 

BARRY  FITZGERALD,  movie  actor,  is 
talent  star  of  "His  Honor,  the  Barber", 
starting  Oct.  16  on  NBC. 

FRANCIS  HARDIN,  DICK  WARNER  and 
JACK  COLDIRON  are  new  additions 
to  announcing  staff  of  WGST  Atlanta: 
HELEN  KLEIN  has  been  added  to  pro- 
duction department. 

JIM  McGRATH  has  returned  to  an- 
nouncing staff  of  WWDC  Washington. 

HOYT  ANDRES,  at  one  time  with 
WOAI  San  Antonio  and  KWK  St.  Louis 
and  former  member  of  FBI,  has  joined' 
the  announcing  staff  of  KGO  San  Fran- 
cisco.. 

MARJORIE   JANE    JOHNSON    is  new 

assistant  in  the  production  department 
of  WWNC  Asheville,  N.  C.  PRISCILLA 
PARKER  is  now  writing  and  announc- 
ing "Around  the  Town  With  Carolyn 
Ashe",  sponsored  by  local  Ivey's  Dept. 
Store  and  formerly  handled  by  MAR- 
GARET W.  SIMPSON  before  her  recent 
marriage. 

JIMMY  HEIZER,  from  WBDJ  Roanoke, 
Va.,  to  announcing  and  production 
staff  of  WRVA  Richmond. 

LaVERNE  PETERSON,  musical  director 
of  WSAU  Wausau,  Wis.,  has  returned 
to  the  station  from  an  extended  trip 
to  Maine  where  he  has  been  studying 
under  PIERRE  MONTEUX,  symphony 
orchestra  conductor  and  recording 
artist. 

BETTY  PARKE-TAYLOR  of  the  an- 
nouncing staff  of  CBH  Halifax,  has  be- 
come engaged  to  Phil  Walker,  war  vet- 
eran. 

RAY  MACKNESS,  released  from  RCAF 
on  return  from  overseas,  has  rejoined 
CBR  Vancouver. 

WINNIFRED  WOLFE,  who  portrays 
Teddy  Barbour  in  weekly  NBC  "One 
Man's  Family",  has  announced  her  en- 
gagement to  Sgt.  Vernon  Paul  Beck  of 
Camp  Beale,  Cal. 

ROLLIE  THOMAS,  for  two  years  in 
Army,  has  resumed  post  as  announcer  of 
KFI  Los  Angeles. 

HOAGY  CARMICHAEL,  mc-songwriter- 
vocalist  of  NBC  "Hoagy  Carmichael 
Show,"  has  been  signed  as  musical 
advisor  and  will  play  featured  role  in 
forthcoming  Universal  Pictures  Co.  film 
"Canyon  Passage". 

JOAN  WARWICK  WILLIAMS,  CBS  re- 
search librarian,  is  the  mother  of  a  boy 
born  Sept.  9. 

LOUIS  SCALES,  released  from  the  Army, 
has  returned  as  writer  and  idea  man 
on  CBS  "Jack  Kirkwood  Show." 

REGINA  SHIGO,  former  announcer- 
writer  of  WAZL  Hazelton,  Pa.,  has  been 
made  music  librarian  of  KWKW  Pas- 
adena, Cal. 

CLINT  FARIS,  with  program  staff  of 
WGTM  Wilson,  N.  C,  for  six  years, 
has  been  promoted  to  production  man- 
ager. FRANK  HARDIN,  released  from 
the  Navy  and  former  program  director 

(Continued  on  page  50) 


Page  48    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


WASHING 


g -j>  i  — ■ — 


Hudson 
Circle 


GENERAL  m  ELECTRIC 


50,000  watts  —  NBC  —  23  years  of  service 

SCHENECTADY,  N.  Y. 


ROADCASTING    •    Broadcast  Advertising 


REPRESENTED  NATIONALLY  BY  NBC  SPOT  SALES 

October  1,  1945    •    Page  49 


IT'LL  BE  CLOSE! 


If  a  12-cylinder  job  appeals  to  Farmer  Bill  of  Iowa,  that's 
what  the  next  occupant  of  his  garage  will  be! 

Out  here,  the  day  is  long  past  when  farmers  had  to  deny  them- 
selves luxuries.  With  a  $7,672  average  income  in  1943,  a  20% 
(or  more)  increase  last  year,  and  the  sky  the  financial  limit 
in  days  to  come,  they're  in  the  big  money. 

But  if  you  know  lowans,  you  know  that  unprecedented  pros- 
perity hasn't  changed  their  tastes.  They  still  want  their  own 
wholesome  kind  of  entertainment  such  as  KMA  gives  them. 
That's  why  they  depend  upon  KMA  for  news,  farm  informa- 
tion, and  market  reports.  Farmers  they  are,  farmers  they'll 
remain.  Their  preference  for  the  No.  1  Farm  Station  in  the 
No.  1  Farm  Market  is  shown  by  their  letters  to  us:  more  than 
twice  as  many  as  any  other  radio-sender  in  this  area. 

A  few  availabilities  still  remain.  For  information,  call  Free  & 
Peters! 


KMA 


AMERICAN  BROADCASTING  CO. 

The  No.  1  Farm  Station  in  the  No.  1  Farm  Market 

152  COUNTIES  AROUND 
SHENANDOAH,  IOWA 


PRODUCTIOnJ-Jf 


(Continued  from  page  4-8) 

of  WBIG  Greensboro,  N.  C,  has  been 
named  program  director  of  WGTM. 
EDWARD  COX  Jr.  has  resigned  from 
the  announcing  staff  to  join  WHIT  New 
Bern  and  WJNC  Jacksonville,  N.  C. 
JOHN  ALEXANDER,  released  from 
RCAP  and  formerly  with  CHML  Hamil- 
ton, has  joined  production  staff  of 
CKWS  Kingston,  Ont. 
JOE  CARNEY  and  JACK  DAVIS  have 
left  the  announcing  staff  of  WPEN  Phil- 
adelphia to  join  KYW  Philadelphia. 
MICHAEL  DEEGAN,  new  to  radio,  has 
been  named  program  director  of  WDAS 
Philadelphia  succeeding  POLLY  WHIT- 
AKER,  resigned. 

MICHAEL  GRANT  is  new  addition  to 
announcing  staff  of  WPEN  Philadelphia. 
GREGORY  ABBOTT,  WNEW  New  York 
announcer  and  Paramount  Newsreel 
narrator,  is  father  of  a  girl  born  Sept.  13. 
DON  GORDON,  Chicago  freelance  an- 
nouncer, has  joined  WGN  Chicago. 
THOMAS  DALHASEN,  WGN  Chicago 
continuity  writer,  is  father  of  a  boy 
born  Sept.  13. 

CY  HARRICE,  WGN  Chicago  staff  an- 
nouncer, has  resigned  to  freelance  in 
New  York. 

ARTHUR  GODFREY,  whose  CBS  pro- 
gram is  heard  daily  9:15-10  a.m.,  has 
become  a  character  in  Jack  Sparling's 
comic  strip,  "Claire  Voyant"  in  PM. 
He  is  portrayed  as  a  finder  of  talent. 
HAL  MILLER,  formerly  of  KFWB  San 
Diego,  has  joined  KYA  San  Francisco 
as  announcer. 

IRA  SKUTCH,  assistant  manager  of 
NBC  guest  relations  department  in 
charge  of  tours,  has  been  named  pro- 
duction assistant  in  the  NBC  television 
department. 

NELSON  OLMSTED,  NBC  Chicago  story- 
teller now  in  the  Army  broadcasting 
his  dramas  over  an  Army  radio  station 


KFMB 


Mr.  Bond 


in  Naples,  has  suffered  a  fractured 
ankle  in  a  jeep  accident  near  Naples. 
JEAN  SHELLY,  formerly  associated  with 
various  St.  Louis  agencies,  has  joined 
American  Broadcasting  Co.  Hollywood 
sales  promotion  staff  as  copywriter  and 
assistant  to  JACK  O'MARA,  department 
director. 

AL  BOND,  new  farm  and  educational 
director  with  KIRO  Seattle  who  for- 
merly had  been 
with  the  Dept.  of 
Agriculture  Radio 
Service  in  Washing- 
ton, has  been 
named  -  head  of 
"Farming  With 
KIRO",  new  farm 
service  program 
started  by  that  sta- 
tion. 

CLARENCE  M. 
GARNES,  former 
program  director  of 
KANS  Wichita  and 
more  recently  with 
WDOD  Chattanooga 
program  staff,  has 
been  named  program  director  of  WSAV 
Savannah. 

LT.  HENRY  W.  LUNDQUIST,  released 
from  the  Navy  after  three  years  as 
public  relations  radio  officer  for  First 
Naval  District,  has  been  named  assist- 
ant director  of  programs  on  WCOP 
Boston.  He  formerly  was  with  WEEI 
Boston  as  writer  and  producer. 
CATHY  LAWRENCE  has  returned  to 
WBAP-KGKO  Fort  Worth,  Tex.,  as 
director  of  women's  activities.  For  past 
two  years  she  has  been  serving  In  the 
WACS. 

BILL  (Pappy)  WELLS,  veteran  of  several 
iu'ro  campaigns,  has  returned  to  the 
announcing  staff  of  WCKY  Cincinnati. 
W.  S.  LUCKENBILL,  announcer  on 
KOMA  Oklahoma  City,  under  name  of 
Roger  King,  is  father  of  a  boy. 
DAVID  GARRETT,  director  of  continu- 
ity for  KOMA  Oklahoma  City,  is  father 
of  a  boy. 

BILL  ELY,  formerly  of  KFSD  San  Diego 
and  KGO  San  Francisco,  has  joined  KYA 
San  Francisco  as  announcer. 
CRAN  CHAMBERLIN,  released  from 
U.  S.  Maritime  Service,  has  rejoined 
KNX  Hollywood  writing  staff  and  as- 
sumed additional  duties  as  assistant  to 
EVERETT  TOMLINSON,  department  di- 
rector. Chamberlin  wrote  the  Maritime 
program  "We  Deliver  the  Goods"  while 
in  service. 

AL  SPAN,  CBS  Pacific  Coast  director  of 
sound  effects,  currently  Is  in  New  York 
for  conferences  with  home  office  exec- 
utives. 

CAPT.  BOB  FORWARD,  released  from 
AAF  as  field  inspector  of  intelligence 
division,  Western  Flying  Training  head- 
quarters, Santa  Ana,  Cal.,  has  re-joined 
Don  Lee  Broadcasting  System,  Holly- 
wood, as  senior  announcer. 
GORDON  SKILLING,  supervisor  of  cen- 
tral European  section  of  CBC  interna- 
tional shortwave  service,  Montreal,  has 
resigned  to  return  to  U.  of  Wisconsin 
as  associate  professor  of  political  sci- 
ence. 


DOROTHY  LEWIS,  NAB  coordinator  of 
listener  activities,  will  address  a  joint 
assembly  of  students  of  several  high 
schools  in  Washington  Oct.  2  on  the 
25th  anniversary  of  radio  and  later  In 
the  afternoon  will  speak  to  teachers. 


Page  50    •    October  1,  1945 


4  TIMES  DAILY 

BROADCASTING    •    Broadcast  Advertising 


Mis  21st  year... 


—  and  more 

POWERFULLY 
PROGRAMMED 

than  ever! 

•  Greatest  WBAL  and  NBC 
Program  Schedule  in  History! 

Including  these  new  local  features  — 

ALL  NAVY  FOOTBALL  GAMES 
BALTIMORE  SYMPHONY  ORCHESTRA 
JUNIOR  TOWN  MEETING  OF  THE  AIR 
NEW  ORCHESTRA  AND  CHORUS 


mm  50,000 

WW  WW  M  Mm   WATTS   one  of  America's  Great  Radio  Stations 

BASIC    NBC    NETWORK  —  Nationally  Represented   by  Edward   Petry  &  Co. 

T     I     M  O 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  51 


PHILIP  CRAIG  STOLAR,  from  WLAC 
Nashville,  to  KALL  Salt  Lake  City  as 
news  editor. 

LESLIE  N.  FORD,  In  the  newspaper  field 
for  19  years,  has  been  appointed  to  the 
news  staff  of  Buf- 
f  a  1  o  Broadcasting 
Corp.,  operator  of 
WGR  and  WKBW 
Buffalo.  He  will 
work  with  JACK 
McLEAN.  Stations 
are  placing  more 
emphasis  on  local 
news. 

C.  A.  UPCHURCH 
Jr.,  in  newspaper 
work  for  15  years  in 
Raleigh,  N.  C,  has 
been  named  editor 
and  newscaster  of 
WRAL  Raleigh. 
JOHN  MELVILLE, 
former  newscaster  for  WRAL,  is  new 
member  of  WSAZ  Huntington,  W.  Va. 

ED   SOUDER,   American  correspondent 


Ford 


in  China,  has  received  the  Asiatic- 
Pacific  campaign  service  ribbon  awarded 
by  the  commanding  general,  U.  S. 
forces,  China  theater. 
BOB  STEELMAN,  former  college  foot- 
ball and  baseball  player  and  recreation 
director,  is  new  sportscaster  with  KOIL 
Omaha. 

CYRIL  NELSON,  Great  Lakes  swimming 
coach  for  three  years,  is  new  member 
of    sports    and    announcing    staff  of 
WWVA  Wheeling,  W.  Va. 
JAMES  C.  HEALY,  editor  for  Prentice- 
Hall  Inc.  and  before  the  war  in  radio 
and  newspaper  work,  has  been  appointed 
news  editor  of  WHBC  Canton,  O. 
H.  V.  KALTENBORN,  NBC  commenta- 
tor, is  to  address  the  Better  Business 
Bureau  of  Milwaukee  Oct.  3  on  "Look- 
ing at  the  World  Today". 
NORMAN  KELSEY,  chief  announcer  at 
WCHV  Charlottesville,  Va.,  has  shifted 
to  news  staff  of  WRVA  Richmond. 
JOHN  WIGHTMAN,  former  newscaster 
for  KZRM  and  KZRH  Manila  who  was 
interned  for  three  years  at  both  Santo 


LATEST  dope  on  Texas  League  Tulsa 
(Okla.)  Oilers  baseball  club  is  offered 
by  Grayle  Howlett  (r),  Oiler  general 
manager  and  vice-president  'who  is 
former  sports  editor  of  WGN  Chicago, 
upon  interview  by  John  Henry,  sports- 
caster  for  KVOO  Tulsa. 


Tomas  and  Los  Banos  Japanese  prisoner 
of  war  camps,  has  joined  WGBF  Evans- 
ville.  Ind. 

SAM  SALTER  has  started  six-weekly 
commentary  on  sports  world  news  on 
KFWB  Hollywood. 

J.  RAYMOND  WALSH,  WMCA  New 
York  commentator,  will  lecture  on  poli- 
tics at  the  New  School  for  Social  Re- 
search, New  York,  during  the  fall  term 
which  starts  Oct.  7. 


For; 

Dependable  Information 
on  radio  and  markets 
in  the  Middle  West 
anil  Great  Southwest 


C010RAD0 

KANSAS 

*  tV"  0 

JoKlANOMA 

Allied  Arts  [ft 


GUS  HENDERSON  has  been  appointed 
sales  representative  of  C.  P.  MacGregor 
Co.,  Hollywood  program  and  transcrip- 
tion producer,  in  the  11  southern  states 
with  headquarters  at  17  Dexter  Ave., 
Birmingham,  Ala. 

W.  S.  HARMON,  vice-president  of  Hoff- 
man Radio  Corp.,  Los  Angeles  radio  set 
and  equipment  manufacturer,  is  In  Chi- 
cago for  series  of  conferences  with  sup- 
pliers. On  return  to  Los  Angeles  head- 
quarters he  will  be  joined  by  B.  L. 
FULLER,  firm's  Washington,  D.  C,  rep- 
resentative. 

COOPERATIVE  ANALYSIS  OF  BROAD- 
CASTING, New  York,  has  doubled  its 
headquarters  space  at  11  W.  42nd  St. 

ILK  DIEHL  KEENAN,  Chicago  radio  act- 
ress, has  opened  a  production  office  at 
6  N.  Michigan  Ave.  to  present  tran- 
scribed specialties. 

ZELDA  GIBSON,  formerly  on  the  edito- 
rial staff  of  Life  Magazine,  Oct.  1. 
joins  Mildred  Fenton  Productions,  New 
York,  as  executive  assistant  to  Miss 
Fenton. 

ANSON  BOND,  of  Bond-Charteris  En- 
terprises, has  been  in  New  York  for 
past  week  working  with  clients  of  Mc- 
Cann-Erlckson  on  animated  television 
commercials.  He  also  has  submitted  sta- 
tion identification  theme  for  American 
Broadcasting  Co.  Gruen  Watch  Co.  and 
Bond-Charteris  Enterprises  have  taken 
options  on  the  George  Pal  Puppetoons 
for  video  use  for  the  watch  company, 
to  be  filmed  and  televised  some  time 
this  fall. 

FEDERAL  FILMS  Inc.,  independent  mo- 
tion picture  film  and  television  concern, 
has  been  organized  In  Hollywood  by 
BORIS  MORROS  and  WILLIAM  LE- 
BARON,  with  executive  office  at  Cali- 
fornia Studios.  Facilities  of  American 
Recording  Artists  Corp.  will  be  used  by 
new  company  In  connection  with  Its 
television  plans. 

HELEN  GIRVIN  Agency,  Hollywood  tal- 
ent and  literary  service,  has  added  radio 
live  package  department  with  ROBERT 
D.  CARLSON,  formerly  of  KARM  Fresno, 
Cal.,  as  radio  director. 

JOHN  GUEDEL  RADIO  PRODUCTIONS, 

Hollywood,  in  addition  to  packaging  ra- 
dio programs,  has  taken  on  additional 
service  of  representing  eastern  advertis- 
ing agencies  who  have  no  West  Coast 
office  or  Hollywood  production  staff. 
CECIL  L.  SLY,  vice-president  and  sales 
director  of  Universal  Microphone  Co., 
Inglewood,  Cal.,  and  DEE  BREEN,  sales 
manager,  are  on  three  months'  sales 
and  contact  trip  covering  all  48  states. 
CLIFTON  STEWART,  formerly  of  the 
CBC  production  staff  at  Toronto,  has 
joined  Rai  Purdy  Productions,  Toronto. 
JAMES  A.  FRYE,  for  16  years  Detroit 
district  representative  of  the  Stromberg- 
Carlson  Co.,  has  been  promoted  to 
manager  of  radio  and  appliance  sales 
in  firm's  Chicago  office. 
ZENITH  RADIO  Distributing  Corp., 
wholly  owned  subsidiary  of  Zenith  Ra- 
dio Corp.,  Chicago,  Is  being  expanded 
and  following  appointments  have  been 
announced:  JAMES  H.  HICKEY,  for- 
merly district  sales  manager,  to  general 
manager;  CHARLES  F.  PARSONS  Jr., 
with  the  firm  before  the  war,  to  sales 
manager;  THOMAS  B.  STONE,  salesman 
and  acting  district  manager,  to  district 
manager. 


Management  Meet 

CLINIC  on  distribution  under 
sponsorship  of  National  Assn.  of 
Manufacturers  is  set  for  Oct.  3  at 
Hotel  Cleveland,  Cleveland,  for 
management  and  executives.  This 
is  one  of  a  series  of  meetings  being 
held  in  major  cities. 


Joins  Associated 

KRSC  Seattle,  operated  by  Radio 
Sales  Corp.  on  1150  kc  with  1000 
w,  has  joined  Associated  Broad- 
casting Corp.  network. 


Page  52    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


•  VALLEY  LISTENERS 
HEAR  ONLY 
VALLEY  STATIONS 
REGULARLY 
and 

CLEARLY 


A  RICH  MARKET 


YOU'VE 


• 

COMPLETE 
Information 
and 
Rates 
Gladly 
Furnished 
On  Request 
• 


INSIDE 

Unbelievably  isolated  by  an  impenetrable 
wall  of  static  caused  by  its  semi-tropical 
climate  and  proximity  to  the  Gulf  Coast, 
the  Lower  Rio  Grande  Valley,  Texas'  fabu- 
lously rich  "Fourth  City",  can't  be  reached 
consistently  by  any  outside  station!  To 
reach  this  prosperous  audience  of  d  quarter- 
million  people,  you  must  use  a  Valley  sta- 
tion .  .  .  and  KGBS,  Harlingen,  is  the  only 
CBS  affiliate  within  listening  range! 

HARLINGEN,  TEXAS 

4/ulr  of  tki 


The  Walker 
Company 
National 
Representative 


McHenry  Tichenor 
President 
Troy  McDaniel 
Gen.  Mgr. 
Harlingen 
Texas  i 
•  i 


Bui/  "KGB S"~ and  get  MORE  for  LESS 


ONE  and  ONLY 

WITHIN  LISTENING  RANGE  OF  THE  LOWER  RIO  GRANDE  VALLEY 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  53 


Right  Sails  At  The  Right  Time 


This  skipper  is  using  them,  but  it's  only  part  of  the 
picture.  Running  on  a  broad  reach,  he's  keeping  jhe 
proper  sailing  angle  and  taking  every  advantage  of 
light  air.  Under  these  conditions  his  skill  shows  to 
best  advantage. 

In  the  same  way  the  men  of  our  organization  know 
the  representation  business.  Years  of  experience  have 
taught  them  how  to  analyze  a  difficult  sales  problem 
and  then  to  use  their  station  material  with  maximum 
effectiveness. 


PAUL  H.  RAYMER  COMPANY    •    RADIO  ADVERTISING 

NEW  YORK  •  CHICAGO  •  DETROIT  •  LOS  ANGELES  •  SAN  FRANCISCO 


New  Era,  New  Leader 

RADIO  TODAY  has  a  new  leader  and  spokes- 
man. Justice  Justin  Miller,  after  a  distinguished 
career  as  a  jurist,  has  assumed  the  presidency 
of  the  NAB,  the  over-all  trade  organization  of 
the  broadcasting  art. 

There  couldn't  be  a  more  propitious  time  for 
leadership.  The  worst  war  in  history  is  just 
over.  A  new  era  begins. 

Radio,  perhaps  to  a  greater  degree  than 
most  arts  or  pursuits,  is  on  the  threshhold  of 
revolutionary  change.  Television  and  FM  are 
getting  under  way.  The  rules  of  the  game  now 
are  being  written.  Missteps  now  will  be  visited 
upon  the  next  radio  generation,  just  as  faulty 
engineering  standards  a  score  of  years  ago 
distorted  standard  station  patterns  and  pre- 
vented optimum  results. 

There  are  increasing  signs  also  that  new 
radio  legislation  will  be  considered  this  year. 
Past  efforts  have  proved  abortive,  with  the 
result  that  provisions  of  law  written  nearly 
20  years  ago  remain  on  the  statute  books. 

Judge  Miller  enters  upon  his  tenure  with  a 
fresh  approach.  He  has  been  exposed  to  and 
has  been  a  student  of  American  radio  for 
years.  He  has  grappled  with  its  juridical  prob- 
lems as  a  member  of  the  Court  of  Appeals 
bench  in  Washington.  He  assumes  the  post  only 
days  after  his  return  from  a  whirlwind  inspec- 
tion of  the  European  Theatre  under  War  Dept. 
auspices  as  head  of  the  American  Radio  Mis- 
sion. He  has  seen  and  heard  the  other  side  of 
radio — the  so-called  European  system  of  Gov- 
ernment-owned and  dominated  radio. 

Thus,  President  Miller  comes  to  his  new  work 
enriched  with  a  knowledge  and  background 
which  few  men  in  American  radio  have  had.  He 
demonstrated  to  the  U.  S.  Mission  on  that 
month's  air  inspection  that  he  is  a  man  of 
intelligence,  ability  and  wisdom.  He  appears 
to  have  all  the  prerequisites. 

This  year  or  possibly  the  next  may  be 
radio's  year  of  decision.  The  issue  is  whether 
we  shall  continue  to  have  a  free,  competitive, 
untrammelled  radio  system — one  "as  free  as 
the  press"  to  quote  President  Truman — or  one 
that  will  hew  closer  and  closer  to  the  European 
method  of  state  monopoly.  It  is  as  clearly 
defined  as  that. 

Radio  has  the  leadership.  In  our  democracy, 
it  has  the  right  to  expect  continuance  of  the 
American  Plan  in  its  truest  sense.  That  means, 
by  Congressional  mandate,  dispelling  of  the 
fog  of  confusion  as  well  as  regulation  by 
innuendo  or  lifted  eyebrow. 

Judge  Miller's  task  isn't  easy.  He  needs  the 
solid  backing  of  all  who  live  by  radio.  Broad- 
casters owe  it  to  the  public  they  serve  so  well, 
and  to  themselves,  to  see  to  it  that  radio  in 
its  year  of  decision  gives  its  best  to  insure 
survival  as  a  free  and  virile  medium. 


WHETHER  RIGHT  OR  WRONG,  no  one 
can  say  of  the  FCC  as  presently  composed 
that  it  isn't  energetic.  The  steady  flow  of 
actions  on  major  broadcasting  develop- 
ments in  the  last  few  weeks  has  attorneys 
and  engineers  against  the  ropes. 


"Thou  Shalt  Not-" 

"The  four  freedoms  are  these:  Freedom  of 
speech;  freedom  of  worship;  freedom  from 
want,  and  freedom  from  fear." 

F.  D.  Roosevelt, 
before  77th  Congress, 
January  1941 

"No  member  of  the  American  Federation 
of  Musicians  may  participate  in  any  way 
whatsoever  on  a  television  broadcast,  re- 
gardless of  type." 

James  C.  Petrillo, 
President,  AFM 

On  Thursday,  Sept.  6,  a  member  of  the 
Sholem  Temple,  Chicago,  was  barred  from  ex- 
pressing his  religious  beliefs  during  a  tele- 
vision broadcast  of  Rosh  Hoshana  over  WBKB. 

His  freedom  of  worship  was  cut  off  as  surely, 
by  a  blanket  ruling  laid  down  by  James  Caesar 
Petrillo  against  AFM  members  appearing  on 
television,  as  was  freedom  of  worship  in  Ger- 
many under  Hitler.  The  fact  that  the  member, 
Max  Sinzheimer,  a  German  refugee,  was  a 
member  of  Local  No.  10  of  the  AFM  and 
therefore  required  to  abide  by  AFM  rules;  can- 
not excuse  the  circumstance  that  as  an  indi- 
vidual he  could  not  give  full  expression  to  his 
religious  convictions  through  music. 

Mr.  Sinzheimer  is  choir  director  and  organ- 
ist of  the  Sholem  Temple  and  unfamiliar  with 
our  democratic  processes,  since  he  has  only 
recently  escaped  from  the  Aryan  treatment 
accorded  members  of  his  faith  by  those  who 
are  avowedly  enemies  of  a  form  of  government 
that  believes  and  permits  freedom  of  speech, 
religion  and  freedom  of  opportunity.  He  is 
therefore  bewildered  by  the  action  of  Petrillo, 
as  president  of  a  union  whose  sole  purpose  is 
to  provide  security  and  unlimited  opportunity 
in  his  profession,  in  barring  him  from  a  part 
in  a  broadcast  of  the  services  of  his  faith. 

It  all  began  when  the  International  Council 
for  Religious  Education,  through  its  radio  di- 
rector, Jerry  Walker,  approached  Rabbi  Louis 
Binstock  of  Sholem  Temple  for  permission  to 
televise  a  portion  of  his  Rosh  Hoshana  serv- 
ices. Mr.  Walker  says  he  had  received  a  verbal 
okay  from  officials  of  Local  No.  10,  which  they 
deny.  Perhaps,  since  the  Council  was  willing 
to  meet  any  salary  demands  of  the  union,  any 
objection  they  might  have  on  a  sustaining 
religious  broadcast  seemed  so  remote  as  to  be 
incredible.  But  Mr.  Sinzheimer,  who  tries  hard 
to  be  a  good  American  and  who  belongs  to  the 
AFM  without  fully  understanding  why, 
thought  it  best  to  be  on  the  safe  side  and  asked 
for  permission  from  Mr.  Petrillo  in  writing. 
The  answer  from  Mr.  Petrillo:  No. 

Mr.  Petrillo  has  black-jacked  radio  manage- 
ment, particularly  in  Chicago  and  St.  Louis, 
to  employ  musicians  for  the  highly  technical 
job  of  operating  a  turn-table.  He  has  success- 
fully prevented  a  group  of  enthusiastic  young 
musicians  from  playing  at  Interlochen.  He  has 
disregarded  the  expressed  wishes  of  the  Presi- 
dent and  the  Congress.  And  in  barring  any 
AFM  member  from  television  he  has  deprived 
Americans  of  a  public  service. 

Television  cannot  advance  as  long  as  Petrillo 
controls  the  men  who  are  needed  to  make  it  a 
success.  How  long  will  radio  as  an  entity,  and 
the  people  as  a  government  permit  this  throt- 
tling of  human  liberty? 


JUSTIN  MILLER 


KEY  to  the  manner  of  man  Justin  Miller 
is,  can  be  found  in  his  own  definition  of 
success:  doing  the  work  one  enjoys 
most — and  making  a  living  at  it.  Uni- 
versity instructor,  practicing  lawyer,  jurist 
and  criminologist,  the  Associate  Justice  who 
resigned  his  seat  on  the  Federal  bench  of  the 
U.  S.  Court  of  Appeals  to  take  over  as  presi- 
dent of  the  National  Assn.  of  Broadcasters 
today,  has  found  quiet  pleasure  in  each  of  the 
successive  fields  he  has  undertaken. 

Judge  Miller  assumes  the  NAB^  helm  after 
having  completed  a  "refresher  course"  on  world 
radio.  For  many  years  a  student  of  radio  in 
this  country,  he  returned  Sept.  8  after  a 
month's  tour  of  ETO,  as  head  of  a  U.  S.  Broad- 
casting Mission  arranged  by  the  War  Dept.- 
To  a  man,  the  broadcasters  on  that  Mission  felt 
radio  had  found  the  kind  of  leadership  it  so* 
long  had  sought. 

Possessed  of  a  reserve  stemming  from  his 
judicial  background,  Judge  Miller  nevertheless 
demonstrated  he  was  thoroughly  conversant 
with  radio  and  its  myriad  problems  on  that 
month-long  tour.  He  will  be  the  first  spokesman 
in  radio  annals  who  can  discourse  at  first  hand 
on  the  medium  as  it  functions  in  both  worlds. 

Born  in  Crescent  City,  Cal.,  on  Nov.  17,  1888, 
Justin  Miller  is  the  son  of  Robert  Willis  Miller, 
attorney,  and  the  descendant  of  pioneering 
stock.  He  is  one  of  a  family  of  seven  children. 
When  six  years  old,  his  family  moved  to  Santa 
Rosa,  Cal.,  where  he  attended  grade  school. 

It  is  characteristic  that  the  move  was  made 
because  of  better  educational  opportunities 
in  Santa  Rosa  at  that  time.  Moving  later  to 
Hanford,  Cal.,  he  attended  high  school  there, 
graduating  in  spring  of  1907.  Enrolling  in 
Stanford  U.  at  Palo  Alto,  Cal.,  he  worked  his 
way  through  as  assistant  instructor  of  eco- 
nomics in  1910  and  in  history  during  1911.  It 
was  during  this  period  of  his  college  training, 
young  Miller  also  became  assistant  to  David 
Starr  Jordan,  then  university  president.  Among 
his  most  interesting  and  prized  experiences, 
Judge  Miller  cherishes  the  memory  of  his  work 
with  Dr.  Jordan,  busy  with  his  project  on  in- 
ternational relations  and  world  peace. 

Graduated  in  June  of  1911  from  Stanford 
with  an  A.B.  degree,  Justin  went  on  to  the 
U.  of  Montana,  and  continued  to  work  his  way 
through  school,  becoming  an  assistant  instruc- 
tor in  law.  He  received  his  LL.B.  degree  in 
1913.  Returning  to  Stanford  for  an  additional 
year,  he  was  awarded  a  J.D.  degree  in  1914. 
Soccer,  football  and  track  were  his  sports  dur- 
ing college  days.  Justin  also  went  in  for  de- 
bating, and  at  Stanford  was  campus  corre- 
(Continued  on  page  58) 


Page  56    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Continuously  since  1939,  The  Studebaker  Cor- 
poration has  employed  the  facilities  of  WTIC  in 
the  interest  of  its  famed  Studebakers  including  the 
"Champion."  For  more  than  six  years  ...  in  Peace, 
in  War,  and  now  in  Peace  again  .  .  .  Studebaker's 
consistent  radio  promotion  has  been  in  obvious 
recognition  of  Southern  New  England's  status  as  an 
outstanding  market,  and  of  WTIC's  ability  to  cover 
it  successfully. 

Of  course,  we've  known  for  a  long  time  that 
Southern  New  England  is  well  nigh  unbeatable  as  a 
place  in  which  to  sell  your  product,  whether  it  be  an 
automobile  or  a  breakfast  food.  We've  been  remind- 
ing you  of  that  for  more  than  twenty  years.  And 
while  we're  about  it,  perhaps  you'll  pardon  us  for 
mentioning  that  WTIC  is  the  one,  sure-fire  means 
of  reaching  and  convincing  the  people  of  this  wealthy 
area.  The  sales  figures  in  our  area  of  the  advertisers 
who  use  our  services  are  proof  of  that. 


.  » nflO„  §7.  rife 


.„nflO«  W.  rife' 


DIRECT  ROUTE  TO 
SALES  IN 

S output  'Tfecu  &tt$ta*tci 

The  Trovelers  Broadcasting  Service  Corporation 

Affiliated  with  NBC 
and  New  England  Regional  Network 

Represented  by  WEED  &  COMPANY, 
New  York,  Boston,  Chicago, 
Detroit,  San  Francisco  and  Hollywood 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  57 


Respects 

(Continued  from  page  56) 

spondent  for  the  old  Sam  Francisco 
Bulletin.  President  of  the  univer- 
sity English  Club,  he  was  also  an 
associate  editor  of  Sequoia,  monthly 
publication. 

Armed  with  his  various  degrees, 
young  Miller  joined  the  San  Fran- 
cisco law  firm  of  McCutcheon, 
Olney  &  Williard  as  law  clerk. 
Shortly  afterwards  in  that  same 
year,  he  returned  to  his  home  town 
of  Hanford.  During  his  practice 
there  he  was  elected  district  attor- 
ney for  Kings  County. 

As  a  member  of  the  California 
State  Guard  he  was  called  to  duty 
during  the  Mexican  border  upris- 
ing of  1916  and  for  a  time  was  sta- 
tioned at  Tucson,  Ariz.  Upon  re- 
turn to  civilian  life  Mr.  Miller  went 
to  Fresno,  Cal.,  joining  the  law  firm 
of  Harris  &  Harris,  practicing  in 
that  city  as  well  as  San  Francisco. 

In  addition  to  being  an  attorney, 


he  was  for  two  years  executive 
officer  of  the  California  State  Com- 
mission of  Immigration  and  Hous- 
ing, taking  over  the  latter  in  early 
1919.  Judge  Miller  became  dean 
of  law  at  the  U.  of  Southern  Cali- 
fornia in  1927  for  three  years. 
Later  he  occupied  a  similar  posi- 
tion at  Duke  U.  from  1930  to  1935, 
resigning  to  become  a  special  as- 
sistant to  the  United  States  At- 
torney General,  assigned  to  Office 
of  the  Solicitor  General  for  argu- 
ment of  government  cases  in  the 
U.  S.  Supreme  Court.  Judge  Miller 
was  a  member  of  the  U.  S.  Board 
of  Tax  Appeals  for  a  year,  and 
since  1937  has  been  associate  jus- 
tice of  the  U.  S.  Court  of  Appeals 
of  the  District  of  Columbia,  which 
post  he  relinquished  to  take  over 
the  NAB  appointment  duties. 

An  excellent  administrator  and 
widely  known  for  his  organizational 
ability,  he  has  been  president  of 
various  associations  and  handled 
many  committees  dealing  with  legal 
practices    and    ethics.  Nationally 


known  as  a  public  speaker,  he  has 
a  keen  knowledge  of  public  rela- 
tions and  is  thoroughly  familiar 
with  all  parts  of  the  country  and 
their  respective  needs. 

No  stranger  to  radio  and  its 
problems  is  Judge  Miller.  He  has 
written  many  opinions  on  appeals 
from  FCC  decisions  in  broadcast- 
ing industry  cases  during  his  years 
as  member  of  the  Appellate  Court. 
To  his  new  position  as  NAB  presi- 
dent he  brings  a  wide  understand- 
ing and  appreciation,  too,  of  the 
importance  of  radio  in  American 
daily  life. 

Justin  Miller  married  May  Mer- 
rill of  Hanford  on  June  20, 
1915.  Writing  under  name  of  May 
Merrill  Miller,  she  is  the  author  of 
several  historical  novels,  includ- 
ing First  the  Blade  and  House  of 
Cedar.  They  have  two  children, 
Merrill  Miller,  aged  24,  UCLA 
student  and  now  seaman  first  class 
on  duty  somewhere  in  the  Pacific; 
and  Jean  Miller  Abbott.  A  grand- 
daughter,   Susan    Elizabeth,  18 


months,  is  the  Judge's  pride  and 
joy  and  first  lady  of  the  Miller 
household.  His  brother,  James  ** 
Arthur  Miller,  is  creator  of  the 
famous  Miller  Tape  and  until  re- 
cently was  a  major  in  the  U.  S. 
Signal  Corps. 

A  collector  of  '  doodles"  is  Judge 
Miller,  and  he  has  specimens  from 
many  noted  personalities.  He  col- 
lects them  in  preference  to  auto- 
graphs. His  other  hobby  is  garden- 
ing. A  great  hiker,  he  enjoys 
tramping  the  foothills  which  sur- 
round his  Pacific  Palisades,  Cal. 
home.  Precise,  yet  soft  spoken,  the 
judge  gives  impression  of  weigh- 
ing his  words  well  before  he  speaks. 
Of  average  height,  he  weighs  196 
lbs.,  has  hazel  brown  eyes  and 
brown  hair  sprinkled  heavily  with 
grey.  Born  and  bred  to  his  pro- 
fession, it  follows  naturally  that 
Justin  Miller  should  have  carried 
the  nickname,  "Judge",  since  high 
school  days. 


IP- 

In 


Mr.  Allen 


SHANNON  ALLEN  IS 
S  TART1NG  OWN  FIRM 

SHANNON  ALLEN,  chief  of  the 
radio  and  television  section,  infor- 
mation division,  Interior  Dept.,  is 
leaving  that  post  by  the  middle  of 
October,  as  an- 
nounced in  Closed 
Circuit  [Broad- 
casting, Sept. 
24].  He  is  start- 
i  ...      ing  his  own  busi- 

n  e  s  s,  Shannon 
Allen  Associates, 
"exploring,  writ- 
ing, producing  the 
drama  of  Amer- 
ica". 

The  new  firm, 
with  offices  'in  Washington  and 
New  York,  will  deal  in  Americana, 
producing  programs  on  the  indus- 
try, folk  lore,  music,  business,  his- 
tory, past  and  present,  of  America. 
Documentary  as  well  as  commercial 
shows  will  be  handled.  Plans  are 
for  writing  and  production  of 
package  shows,  transcriptions,  film 
strips,  television  shows,  live  and 
recorded  programs.  All  are  to  be 
produced  by  a  staff  trained  in  re- 
search as  well  as  in  dramatic  pro- 
duction. 

Mr.  Allen,  prior  to  his  position 
with  the  Interior  Dept.,  was  pro- 
duction director  of  WRC-WMAL 
Washington,  when  those  stations 
were  part  of  the  NBC  Red  and 
Blue  networks.  He  was  later  night 
manager  of  NBC  Washington. 


Kraft  Promotes  Three 

THREE  executives  of  Kraft  Foods 
Co.,  Chicago,  were  advanced  to 
vice-presidents  last  week.  Promo- 
tions include:  John  H.  Piatt,  vice- 
president  in  charge  of  advertising 
and  public  relations;  Norman 
Kraft,  vice-president  in  charge  of 
product  research  and  development; 
and  Roseoe  A.  Page,  vice-president 
in  charge  of  milk  production.  Co- 
incident with  the  .  appointments, 
John  J.  Wolf  and  Charles  G. 
Wright,  assistant  general  sales 
managers,  were  named  to  the  board 
of  directors. 


Page  58    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


...WMAQ  at  12:00  NOON 


The  Fair  Store,  one  of  Chicago's  most  important  depart- 
ment stores,  having  successfully  used  radio  to  sell  their 
merchandise,  recently  decided  to  inaugurate  a  new  cam- 
paign. They  wished  to  make  a  deeper  impression  on  the 
2,855,700  families  who  comprise  the  second  largest 
market  in  the  United  States  and  who  spend  over 
$3,500,000,000  annually. 

WMAQ  has  been  carrying  a  campaign  for  the  Fair 
Store  since  September  of  1944.  When  they  decided  to 
put  on  this  new  and  larger  campaign  it  is  of  great  sig- 
nificance that  they  again  chose  WMAQ — the  Chicago 
station  most  people  listen  to  most. 

And  so  The  Fair  currently  sponsors  Moulton  Kelsey 
Monday  thru  Friday  at  12:00  noon  and  Greg  Donovan 
at  5:00  pm  with  up-to-the-minute  news.  These  two  fea- 
tures are  an  integral  part  of  WMAQ's  program  schedule 
which  is  the  finest  in  the  world. 

WMAQ — morning,  noon  and  night — reaches  the  peo- 
ple who  listen  and  buy.  Information  concerning  time 
availabilities  furnished  upon  request. 


The  Chicago  station  most  people  listen  to  most 

670  ON  YOUR  DIAL 


PETERSEN -HARNED 
VON  MAUR  J 

BUYS  WOC/ 

for  the  40th  MARKET 
»  / 


DAVENPORT,  ROCK  ISLAND 
MOLINE,  E.  MOLINE 


) 


Since  1943,  Hooper  and  Conlan 
surveys  have  shown  that  only 
WOC  delivers  the  Quad-Cities  — 
the  largest  metropolitan  area 
between  Chicago  and  Omaha; 
and  between  Minneapolis  and 
St.  Louis.  It's  the  40th  retail 
market  in  the  nation,  with  ap- 
proximately 218,000  population. 


ACCORDING  TO 
HOOPER  THE 

40  MARKET 

IS  DELIVERED  ONLY 
BY 


4*- 


1** 


DAVENPORT,  IOWA 

B.  J.  PALMER,  President 

BURYL  LOTTRIDGE,  Manager 


SponsoRS  ^ 


WB.  ASSOCIATES  New  York  (Softol 
,  cuticle  sets),  is  preparing  a  series 
of  transcriptions  to  be  used  in  a 
national  spot  campaign  to  start  in  near 
future.  Agency  is  Slans  &  Maury,  New 
York. 

SINCLAIR  REFINING  Co.,  New  York 
(Sinclair  H-C  and  Ethyl  gasoline),  has 
launched  a  new  radio  campaign.  Gaso- 
line will  be  advertised  on  178  Mutual 
stations  on  Prank  Singiser  "Sinclair 
Headliner"  program  heard  three-weekly. 
Also  14  special  programs  are  planned, 
headed  by  "Sinclair  Quiz  Clubs"  in 
larger  cities.  Agency  is  Hixson-O'Don- 
nell.  New  York. 

TRIANGLE  PUBLICATIONS,  Philadel- 
phia, to  introduce  new  West  Coast  the- 
atrical and  sports  newspaper.  Daily  Tel- 
egraph, in  a  24-day  campaign  started 
Sept.  24  is  using  total  of  1,600  tran- 
scribed announcements  on  KFI  KECA 
KPAC  KMPC  KFWB  KMTR  KRKD 
KFVD  KGFJ  KIEV  and  four  San  Fran- 
cisco stations.  Agency  is  Smith,  Bull  & 
McCreery,  Hollywoood. 

PROCTER  &  GAMBLE  CO.,  Cincinnati 
(Spic  &  Span),  Sept.  24  started  Ray- 
mond Swing  on  WJZ  New  York,  Mon.- 
Wed.-Fri.  7:15-7:30  p.m.  This  makes 
total  of  124  sponsors  for  this  American 
cooperative  program.  Agency  is  Dancer- 
Fitzgerald-Sample,  Chicago. 

AMERICAN  POULTRY  JOURNAL,  Chi- 
cago, is  preparing  48  five-minute  discs 
featuring  Smilin'  Ed  McConnell  for 
placement  on  list  of  over  30  stations. 
Discs  are  being  made  by  NBC  Radio 
Recording  Division,  Chicago. 

LOEWS  Inc.,  New  York  (MGM  motion 
pictures),  Sept.  22  started  weekly  quar- 
ter-hour football  results  on  KECA  Hol- 
lywood. Contract  for  11  weeks  placed 
through  Donahue  &  Coe,  New  York. 

B.  MANISCHEWITZ  Co.,  Jersey  City  N 
J.  (Tarn  Tarn  Crackers)  is  using  sta- 
tion break  weekly  for  13  weeks  on 
KYW  Philadelphia.  Account  placed 
through  A.  B.  Landau  Co.,  New  York 
Barbison  Corp.,  New  York,  is  latest  par- 
ticipating sponsor  on  Ruth  Welles  pro- 
gram on  KYW,  using  three  participa- 
tions weekly  for  13  weeks  to  advertise 
its  slips.  Placed  through  Federal  Adv., 
New  York.  Jung  Arch  Brace  Co.,  Cin- 
cinnati (corn  pads),  has  signed  for 
schedule  of  six  one-minute  spots  for 
13  weeks  through  H.  W.  Kastor  &  Sons, 
Chicago. 

PARLYN  Ltd.,  Los  Angeles  (DDT,  insec- 
ticide), Sept.  24  started  six-weekly 
afternoon  newscast  on  KHJ  Hollywood 
Contract  for  13  weeks  placed  through 
Davis  &  Beaven,  Los  Angeles. 

WASHINGTON  MOTORS  Co.,  Los  Ange- 
les (used  cars),  has  appointed  Advertis- 
ing &  Sales  Council,  Los  Angeles,  to 
handle  advertising  and  is  continuing 
heavy  radio  schedule  on  local  area  sta- 
tions. 

LT.  COMDR.  R.  E.  MERRY,  former  ad- 
vertising manager  of  Lever  Bros.,  To- 
ronto, has  returned  to  the  company 
after  3y2  years  with  the  Royal  Canadian 
Navy. 

ROBESON'S  Dept.  Store,  Tuscola,  HI., 
is  sponsoring  complete  schedule  of  U. 
of  Illinois  football  games  on  WDZ  Tus- 
cola. 

ROYAL  CITY  CANNING  Co.,  Vancouver, 
has  started  weekly  musical  program 
from  the  CJOR  Vancouver  Radio  The- 
ater. Account  was  placed  by  Cockfield, 
Brown  &  Co..  Vancouver. 

DUDE  RANCH  Products,  Portland,  has 
signed  for  once-weekly  52  week  sponsor- 
ship of  transcribed  "The  Old  Corral" 
on  KOIN  Portland.  Grove  Labs.,  St. 
Louis,  has  signed  for  that  series  three- 
weekly  on  WKY  Oklahoma  City  effec- 
tive Sept.  24.  Program  is  prepared  by 
Frederick  W.  Ziv  Co.,  Cincinnati.  Ziv 
"Songs  of  Good  Cheer"  transcribed 
series  has  been  signed  by  Heurlch  Brew- 
ing Co..  Washington,  D.  C,  for  Senate 
Beer  three-weekly  for  52  weeks  on  WOL 
Washington;  State  Automobile  Mutual 
Insurance  Co.,  Columbus,  O.,  three- 
weekly  for  52  weeks  on  WBNS  Columbus. 
New  sponsors  for  Ziv  quarter-hour  "The 


Korn  Kobblers",  Include:  Ems  Brewing 
Co.,  St.  Louis,  through  Maurice  Lionel 
Hirsch  Co.,  St.  Louis,  once-weekly  for 
26  weeks  on  WJPF  Herrin,  HI.,  and  KWK 
St.  Louis:  Farr  Distributing  Co.,  Akron. 
O.,  three  per  week  for  52  weeks  on 
WHKK  Akron.  Additional  contracts  for 
Ziv  transcribed  quarter-hour  "Easy 
Aces"  include:  Katz  Drug  Co.,  Kansas 
City,  through  Bruce  3.  Brewer  Agency, 
five-weekly  for  52  weeks  on  WDAF  Kan- 
sas City;  Skinner-Chamberlain  Co.,  Al- 
bert Lea,  Minn.,  five-weekly  for  26  weeks 
on  KATE  Albert  Lea;  Byrne  Dept.  Store. 
Natchez.  Miss.,  five-weekly  for  52 
weeks  on  WMIS  Natchez:  Trautman 
Dept.  Store,  Butler,  Pa.,  five-weekly  for 
26  weeks  on  WISR  Butler:  WDOD  Chat- 
tanooga, Tenn.,  260  episodes;  H.  Weber 
&  Sons.  Zanesviue.  O.,  five-weekly  for 
52  weeks  on  WHIZ  Zanesville. 

LOMA  LINDA  FOOD  Co.,  Arlington,  Cal., 
Oct.  3  starts  twice  weekly  spots  on  KGW 
Portland.  Contract  is  for  13  weeks, 
through  Elwood  J.  Robinson  Adv.,  Los 
Angeles. 

WILMINGTON   FISH   CANNERS  Assn., 

Terminal  Island,  Cal.  (canned  fish), 
Oct.  1  starts  thrice-weekly  newscast 
schedule  on  KGER  Long  Beach,  Cal.,  for 
22  weeks.  Agency  is  Allied  Adv.  Agencies, 
Los  Angeles. 

MONOGRAM  PICTURES  Corp.,  Los  An- 
geles, to  promote  "China's  Little  Dev- 
il's", Sept.  21  started  varied  spot  sched- 
ule on  KPAS  KRKD  KIEV  KFVD  KFAC. 
Agency  is  Allied  Adv.  Agencies,  Los 
Angeles. 

OLD  NATIONAL  BANK,  Evansville,  Ind.. 
Is  sponsoring  play-by-play  account  of 
local  high  school  football  games  on  FM 
station  WMLL  Evansville.  Set  owners  are 
urged  to  share  sets  with  sports  fan 
friends. 

NANCY  O'NEIL  CHRYSANTHEMUM 
Center,  Los  Angeles,  Oct.  1  starts  60-day 
spot  campaign  on  KMPC  KPAS  KFVD, 
through  Allied  Adv.  Agencies,  Los 
Angeles. 

SMILING   IRISHMAN'S    CORNER,  Los 

Angeles  (used  cars),  adding  to  heavy 
local  schedule  on  Oct.  1  starts  five- 
weekly  55-minute  program  of  recorded 
semi-classical  music  on  KMPC  Holly- 
wood. Contract  for  52  weeks  placed 
through  Allied  Adv.  Agencies,  Los  Ange- 
les. 

BON  MARCHE  Dept.  Store,  Asheville. 
N.  C,  has  added  three  additional  eve- 
ning quarter-hours  on  WWNC  Ashe- 
ville with  Kenny  Baker  transcriptions. 
John  Carroll,  local  fashion  shop,  has 
signed  for  weekly  half -hour  "Playhouse 
of  Favorites",  NBC  recorded  feature,  on 
WWNC. 

KINGSBURY  Breweries  Co.,  Manitowoc, 
Wis.,  has  named  Christiansen  Adv., 
Chicago,  as  agency.  Radio  may  be  used. 

PRICE'S,  San  Francisco  (shoes),  has 
started  two-hour  weekly  "High  School 
Hit  Parade"  on  KYA  San  Francisco  for 
13  weeks.  Contract  placed  direct.  Nor- 
walk  Oil  Sales  Co.,  San  Francisco,  has 
started  half -hour  weekly  "Dancing  at 
the  Drake"  on  KYA  for  52  weeks.  Con- 
tract placed  direct. 

INTERCITY  COACH  LINES,  Lansing, 
Mich.,  is  sponsoring  Michigan  State 
College  football  games  on  WJIM  Lan- 
sing. Small's,  local  clothing  firm,  is 
sponsoring  quarter-hour  resume  of  all 
local  high  school  games  on  WJIM. 

PRINCE  MACARONI  Inc.,  Boston,  has 
signed  for  sponsorship  on  WCOP  Bos- 
ton of  American  network  cooperative 
program  of  Connie  Bennett,  five-weekly 
1:15-1:30  p.m.  Contract  is  for  52  weeks. 

CALIFORNIA  PACKING  Corp.,  San 
Francisco  (Del  Monte  coffee),  has  start- 
ed daily  chain  break  announcement 
schedule  on  KMJ  Fresno,  Cal.  Con- 
tract is  for  five  weeks,  through  Mc- 
Cann-Erlckson,  San  Francisco.  Pacific 
Guano  Co.,  San  Francisco  (Super  Strain 
seeds,  Gaviots),  is  using  four  transcribed 
spots  per  week  on  KMJ  for  15  weeks. 
Emil  Reinhardt  Adv.,  Oakland,  has  ac- 
count. Willard  Tablet  Co.,  Chicago 
(proprietary),  is  sponsoring  thrice- week- 

(Continued  on  page  62) 


Our  Gal! 


The  lady  of  the  house! 
She  likes  her  WMMN 
friendly  entertainers  who 
key  to  her  every  whim. 
And  how  she  goes  for  her 
Columbia  serials! 

The  lady  of  the  house! 
She's  our  gal  for  sure! 
And  why  not  when  what 
she  says  goes.  She's  the 
one  who  keeps  our  ad- 
vertisers in  business  and 
they  know  it — and  so  do 
we. 

Thanks  to  Our  Gal,  we 
offer  you  one  of  America's 
Greatest  Direct  Response 
Audiences. 

Ask  a  Blair  Man 

Columbia  Network 


BASIC  AMERICAN  NETWORK 

5000  WATTS-1420  Kc. 

FREE  &  PETERS,  INC.,  National  Representatives 


Page  60    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


THE 


. . .  The  voice  of  the 
Prophet 

An  ancient  Arabian  legend  tells  us 
that  the  Prophet  Mohammed  im- 
parted certain  inner  mysteries  to 
his  adopted  son,  Ali.  Fearing  that 
the  secret  would  escape  in  an  un- 
guarded moment,  Ali  withdrew  to 
the  desert.  Stopping  at  an  oasis  for 
water,  he  leaned  over  to  drink — and 
the  secret  spilled  out  into  the  well. 
The  secret  became  part  of  a  reed 
growing  beside  the  water,  and  when 
a  wandering  shepherd  fashioned  a 
musical  instrument  from  the  reed 
(the  first  bassoon),  the  music  made 
men  weep  for  joy. 

A  bundle  of  sticks 

One  of  the  earliest  mentions  of  the 
bassoon  occurs  in  an  inventory  of  an 
English  music  collection  made  in 
1574.  The  early  instruments  were 
from  six  to  eight  feet  long,  made  of 
yellow  boxwood  or  brass.  Father 
Alfranio,  an  Italian  priest,  conceived 
the  idea  of  doubling  the  instrument 
into  its  present  shape  and  giving  it 
the  appearance  of  a  bundle  of  sticks, 
from  which  the  Italian  and  German 
names  of  the  bassoon,  "fagotto"  and 
"fagott"  were  derived. 

The  clown  of  the 
orchestra 

Although  the  bassoon  is  well  suited 
for  joyous  measures,  as  mentioned 
in  Coleridge's  "The  Ancient  Mar- 
iner," composers  have  long  recog- 
nized the  comic  possibilities  of  its 
somewhat  pompous  quality.  Men- 
delssohn made  the  best  use  of  it 
to  describe  musically  the  character 
Bottom  in  "A  Midsummer  Night's 
Dream." 


The  deep,  throaty  notes  of  the  bas- 
soon, ranging  from  60  to  more  than 
10,000  c.p.s.  call  for  the  best  record- 
ings. And  the  best  today  are: 

VERTICAL  CUT  RECORDINGS! 

Electrical  Research  Products 
Division 

OF 

fester//  Electric Company 

233  BROADWAY,  NEW  YORK  7.  N.  Y. 


Page  62    •    October  1,  1945 


SponsoRS  |A 


(Continued  from  page  60) 

ly  five-minute  transcribed  program  on 
KM  J.  Contract  for  21  weeks  placed 
through  First  United  Broadcasters.  Chi- 
cago. Seeck  &  Kade,  New  York  (Per- 
tussin), is  using  a  total  of  130  chain 
break  announcements  on  KMJ  over 
21  weeks.  Agency  is  Erwln,  Wasey  & 
Co.,  New  York.  Arvey  Corp.,  Chicago 
(B-V  Lite),  is  sponsoring  on  KMJ  a  five- 
minute  transcribed  program  three  times 
per  week  for  26  weeks.  Burllngame- 
Grossman,  Chicago,  has  account.  Dr. 
Hess  &  Clark,  Inc.,  Ashland,  O.  (live- 
stock tonic),  Is  using  total  of  234  tran- 
scribed one-minute  spots  on  KMJ, 
through  N.  W.  Ayer  &  Son.  Philadelphia. 
Los  Angeles  Union  Stockyards  (livestock 
sale),  has  started  six-weekly  one-min- 
ute spot  schedule  on  KMJ  for  13  weeks 
through  Lisle  Sheldon  Adv.,  Los  An- 
geles. Colgate-Palmollve-Peet  Co.,  Jer- 
sey City  (Peet's  granulated  soap), 
through  Leon  Livingston  Adv.,  San 
Francisco,  has  started  using  transcribed 
chain  break  schedule  on  KMJ.  Miles 
Labs..  Elkhart,  Ind.  (Nervine,  Anti-Pain 
pills),  has  started  dally  one-rainut<j 
transcribed  announcement  schedule  on 
KMJ  for  52  weeks  through  Wade  Adv., 
Chicago. 

M.  WEINSTEIN,  Los  Angeles  (retaU 
Jewelry),  has  started  five-weekly  news 
commentary  with  Peter  de  Lima  on 
KFWB  Hollywood  for  52  weeks.  Agency 
is  Adolphe  Wenland  Adv.,  Hollywood. 
RICARDO  MARTIN,  Beverly  Hills,  Cal. 
(beauty  salon),  placing  direct,  on  Sept. 
29  started  weekly  25-mlnute  audience 
participation  program,  "Salute  to  Beau- 
ty," on  KMPC  Hollywood.  Contract  is 
for  13  weeks. 

S.  GUMPERT  Co.,  Brooklyn,  New  York 
(Steero  bouillon  cubes),  has  started 
twice-weekly  10-minute  news  commen- 
tary with  Ed  Jorgenson  on  KFI  Los 
Angeles.  Contract  is  for  26  weeks. 
Agency  is  Rose  Martin  Adv.,  New  York. 
Mlnick    Dairy    Co.,    Los    Angeles  (ice 


Quaker  Oats  Plans 

PRINCIPAL  postwar  plans  for 
Quaker  Oats  Co.,  Chicago,  cover 
changes  in  mills  to  obtain  better 
products  at  lower  costs  and  to  pro- 
duce new  items  developed  in  its 
laboratories.  Top  executives  feel 
company  is  more  fortunate  than 
many  insofar  as  there  is  no  problem 
of  reconverting  factory  equipment. 
Quaker  last  week  reported  a  new 
record  in  sales  and  an  increase 
of  more  than  $1,000,000  in  net 
profits  during  its  fiscal  year  ended 
June  30. 


'Coronet'  Quiz  Off 

EFFECTIVE  Oct.  6,  Coronet 
Quick  Quiz,  sponsored  by  Coronet 
magazine  and  heard  on  American, 
Sat.,  9:55-10  p.m.  for  the  past  two 
years,  leaves  the  air  to  make  room 
for  Boston  Symphony  Orchestra, 
sponsored  by  Allis-Chalmers  Mfg. 
Co.,  Milwaukee,  to  be  heard  Sat., 
9-10  p.m.  Coronet  will  continue  to 
sponsor  Coronet  Story  Teller  with 
Marvin  Miller  Mon.  through  Fri., 
9:55-10  p.m.  on  American. 


cream),  Oct.  14  starts  participation 
schedule  In  "Art  Baker's  Notebook"  on 
KFI  for  13  weeks.  Agency  is  J.  B. 
Keefer  Adv.,  Los  Angeles.  American 
Chicle  Co.,  Long  Island  City,  N.  Y. 
(Beeman's  chewing  gum),  Oct.  2  starts 
using  twice-weekly  spot  schedule  on 
KFI  through  Grant  Adv.,  New  York 
Firm,  for  Dentyne  gum,  on  Sept.  30 
also  started  six-weekly  spot  schedule  on 
KFI.  Agency  is  Badger,  Browning  & 
Hershey,  New  York.  Contracts  are  for 
13  weeks.  Harry  Ferguson  Co.,  Cleve- 


land (farm  Implements),  Oct.  1  starts 
using  thrice-weekly  participation  In 
Tom  Owen  program  on  KFL  Contract  is 
for  39  weeks.  Fuller  &  Smith  &  Ross, 
Cleveland,  has  account. 
DELANES,  Oakland,  Cal  (jeweler),  has 
started  weekly  quarter-hour  Ira  Blue 
sportscast  on  KGO  San  Francisco.  Ad 
Fried  Adv.,  Oakland,  is  agency. 
AMERICAN  MOTH  PROOF  Co.,  Los 
Angeles  (Wll  Kil),  has  appointed  Glas- 
ser-Galley  &  Co.,  Los  Angeles,  to  han- 
dle advertising. 

LT.  PAT  WEAVER,  in  charge  of  produc- 
tion of  Armed  Forces  Radio  Service, 
upon  release  from  Navy  has  resumed 
post  as  advertising  manager  of  Ameri- 
can Tobacco  Co.  and  aide  to  GEORGE 
WASHINGTON  HILL,  president. 
BALABAN  FLOOR  COVERING  Co.,  Chi- 
cago, Sept.  18  started  quarter  hour 
six-weekly  program  on  WAIT  Chicago. 
Contract  for  26  weeks  placed  by  Rock- 
lln  Irving  &  Assoc.,  Chicago. 
E.  A.  AARON  &  BROS.,  Chicago,  distrib- 
utor for  Cedergreen  Frosted  Foods,  has 
appointed  Rocklln  Irving  &  Assoc.  to 
handle  advertising.  Radio  is  said  to  be 
planned. 

G.  BARR  &  Co.,  Chicago  (Balm  Barr 
hand  lotion),  began  sponsorship  Sept. 
24  of  new  interview  program  "Meet  the 
Stars"  on  WMAQ  Chicago,  11-11:15  a.m. 
(CDST)  Monday  through  Friday.  Con- 
tract for  52  weeks  placed  by  Arthur 
Meyerhoff  &  Co.,  Chicago. 
FRANK  H.  LEE  Co.,  Danbury,  Conn., 
has  appointed  William  H.  Welntraub 
Co.,  New  York,  to  handle  account  for 
Disney  Hats  for  men.  Agency  now  han- 
dles all  Lee  accounts. 
NATIONAL  SCHOOLS,  Los  Angeles  (in- 
struction ) ,  adding  to  schedule  on  south- 
ern California  stations,  Sept.  24  started 
five-weekly  quarter-hour  recorded  musi- 
cal program  on  KFAC  Los  Angeles.  Con- 
tract is  for  13  weeks.  Agency  is  Adolphe 
Wenland,  Adv.,  Los  Angeles. 
WESTERN  CANADA  FLOUR  MILLS, 
Toronto,  has  started  transcribed  musi- 
cal program  on  two  Newfoundland  sta- 
tions and  on  Oct.  15  starts  five-minute 
transcribed  commentaries  on  37  Cana- 
dian stations.  Account  placed  by  Mc- 
Klm  Adv.,  Toronto. 

REMINGTON  RAND  Ltd.,  Toronto  (elec- 
tric shavers),  has  started  spots  on  a 
number  of  Canadian  stations.  Account 
Is  being  placed  by  Locke,  Johnson  & 
Co.,  Toronto. 

CANADA  STARCH  Co.,  Montreal  (corn 
syrup),  Oct.  1  starts  transcribed  "The 
Greatest  of  These"  on  33  Canadian  sta- 
tions. Agency  is  Vickers  &  Benson,  Mon- 
treal. 

DR.  CHASE  MEDICINE  Co.,  Oakvllle, 
Ont.  (proprietary),  has  started  spots 
five-weekly  on  40  Canadian  stations. 
Account  placed  by  Ardlel  Adv.,  Oakvllle. 
ADAM  HATS  (Canada),  Toronto,  has 
started  singing  spots  with  local  dealer 
tie-up  on  a  number  of  Canadian  sta- 
tions. Agency  is  MacLaren  Adv.,  To- 
ronto. 

NOMA  ELECTRIC  Co.,  Toronto  (appli- 
ances), has  started  five-weekly  spots  on 
10  Canadian  stations.  Account  placed  by 
MacLaren  Adv.,  Toronto. 
UNITED  REXALL  DRUG  Co.,  Toronto, 
has  started  five-minute  transcribed  pro- 
gram thrice-weekly  on  22  Canadian  sta- 
tions and  spots  on  an  additional  17 
Canadian  stations.  Plans  for  French  sta- 
tions have  not  yet  been  announced. 
Account  placed  by  Ronalds  Adv.,  To- 
ronto. 


5000  WATTS 

DAY  AND  NIGHT 


PACIFIC 
JHt  NORTHWEST 

Kino 

7%£  'pniettcUtf  Statist 
50,000  Watts 
710  KC 
CBS 

SEATTLE  ,  WASHINGTON 
Represented  by  FREE  &  PETERS,  Inc 


INMIIONALLY  R£PRfcSfclMTfcL>  bT  ADAM  J.  YOUNG,  JR.,  INC. 


BROADCASTING    •    Broadcast  Advertising 


CLEVELAND'S 

WGAR 

THE     FRIENDLY  STATION 

"  -  a  mm 

FREE 


SPEECH 


MIKE"  £ 


R  4  0  /  0  '  5  XX/ 
ANNIVERSARY 


WW 


IT'S  THE  STATION 


THAT  KNOWS  HOW 
TO  SAY  GOODNIGHT 


Not  just  another 
late  hour  filler, 
"Sleepy  Serenade" 
is  a  top  production, 
a  WGAR  nightcap 
of  music  and  poetry 
which  thousands  of 
Clevelanders  have 
learned  to  enjoy 
seven  nights  a  week. 
We  are  fussy 
about  "off-hours" 
because  our  audience 
has  learned  to  expect 
good  listening  on  WGAR 
at  all  hours. 


flGEIlCIES 


WIND 

CHICAGO 

5000 WATTS   560 KC 


Mr.  Samuel 


HARRY  W.  SMITH,  Jr.,  for  4>/2  years 
advertising  and  sales  promotion 
manager  of  Selas  Corp.  of  America, 
New  York,  has  joined  John  Mather  Lup- 
ton  Co.,  New  York,  as  vice-president. 
Prior  to  his  affiliation  with  Selas  Corp. 
he  was  national  industrial  director  of 
American  Gas  Assn..  New  York. 

MILT  SAMUEL,  for  three  years  pub- 
licity director  of  American,  West  Coast 
division,  has  been 
appointed  West 
Coast  radio  public- 
ity director  of  the 
Bureau  of  Indus- 
trial Service  of 
Young  &  Rubicam, 
effective  Oct.  8.  Ap- 
pointment is  part 
of  department  ex- 
pansion made  nec- 
essary by  increas- 
ing number  of  pro- 
grams emanating 
from  West  Coast 
office.  ROBERT  H. 
MUCKS  remains  in 
his  present  post  as 
manager  of  radio  publicity  department 
of  the  West  Coast  office. 

GEORGE  NICHOLS,  formerly  with  M. 
E.  Welborn  &  Assoc.,  Los  Angeles,  has 
joined  Allied  Adv.  Agencies  production 
staff  in  charge  of  visual  advertising. 
PEGGY  SILENY,  formerly  with  Lock- 
heed Aircraft  Corp.,  also  has  been  added 
to  that  department.  LARRY  SCUDDER 
has  joined  agency's  Seattle  office  as 
account  executive. 

ADVERTISING     &     SALES  COUNCIL, 

Los  Angeles,  has  taken  additional  offices 
at  520  W.  Seventh  St. 

JOSH  HOGUE,  for  four  years  advertising 
and  sales  promotion  director  of  Owl 
Drug  Co.,  San  Francisco  (West  Coast 
chain),  has  joined  Ruthrauff  &  Ryan, 
Hollywood,  as  account  executive. 

BRYDON  S.  GREENE,  former  assistant 
to  advertising  manager  of  Lever  Bros., 
Cambridge,  has  joined  the  plans  mer- 
chandising department  of  N.  W.  Ayer 
&  Son,  New  York. 

MORGAN  S.  A.  REICHER,  former  as- 
sistant director  for  OWI  in  ETO.  sta- 
tioned in  London,  has  joined  Abbott 
Kimball   Co.,   New   York,    as  account 


executive.  FRANCES  BROOKS,  former 
advertising  and  promotion  director  of 
Mary  Lewis  Dept.  Store,  New  York,  has 
joined  Kimball  as  account  executive. 

DUANE  G.  BARTLETT,  former  vice- 
president  of  Edward  B.  Sturges,  Inc., 
New  York,  and  WALLACE  PFLUEGER, 
formerly  with  Darcy  Co.,  New  York, 
have  joined  Doremus  &  Co.,  New  York, 
as  copywriters. 

HAROLD  METZEND  ORF,  former  assist- 
ant advertising  manager  of  East  Wash- 
ington Machine  Co.,  Syracuse,  has 
joined  copy  staff  of  Lawrence  C.  Gum- 
binner  Adv..  New  York. 

JAKE  VAN  AERMAN,  Jr.,  former  stage 
manager  and  writer  for  WRGB,  GE 
video  station,  Schenectady,  joins  J. 
Walter  Thompson  Co.,  New  York,  Oct.  1 
as  assistant  to  AL  DURANTE,  radio  pub- 
licity director.  NORMAN  VARNEY,  re- 
leased from  the  Navy,  also  joins  agency's 
publicity  department  as  writer. 

BRICE  DISQUE,  released  from  the  Army 
as  lieutenant  colonel,  has  joined  Comp- 
ton  Adv.,  New  York,  as  executive  as- 
sistant to  LEWIS  H.  TITTERTON,  man- 
ager of  radio  division.  Prior  to  his 
entry  in  the  Army  he  was  assistant 
manager  of  NBC  script  department. 

BILL  MAILLEFERT,  former  civilian 
employe  of  the  Army  Transport  Com- 
mand, has  returned  to  the  radio  media 
department  of  Compton  Adv.,  New  York. 

DUANE  G.  BARTLETT,  former  vice- 
president  of  Edward  B.  Sturges,  Inc., 
vice-president  of  Albert  Frank-Guenther 
Law,  and  writer  with  Hill  &  Knowlton, 
New  York,  has  Joined  Doremus  &  Co., 
New  York,  as  copywriter. 

MICHEL  NORMANDIN,  formerly  with 
Montreal  stations  CFCF  CKAC  CHLP 
and  freelance  sportscaster,  has  joined 


WROK 


ROCKFORD 


ILLINOIS 


ROBERT  S.  CONLAN  SURVEY 

SUNDAY  THRU  SATURDAY 


Distribution  of 
Listening 

Morning 

Afternoon 

Evening 

WROK 

42.1 

33.4 

31.3 

Station  A 

25.1 

18.3 

21.6 

Station  B 

13.2 

16.4 

11.3 

Station  C 

15.1 

26.1 

30.1 

Others 

4.5 

5.8 

5.7 

Canadian  Advertising  Agency,  Montreal. 
He  is  also  a  city  father,  being  youngest 
alderman  on  Montreal  City  Council. 

AL  PAUL  LEFTON,  president  of  Al 
Paul  Lefton  Adv.,  Philadelphia,  has  been 
elected  president  of  the  Eagleville  Tuber- 
culosis Sanatorium  at  Eagleville,  Pa., 
to  succeed  late  JEROME  H.  LOUCH- 
HEIM. 

JULIAN  WIER  PEARSON  has  joined  the 
media  department  of  Gray  &  Rogers, 
Philadelphia. 

LT.  BURNS  W.  LEE,  former  public  rela- 
tions director  of  Benton  &  Bowles,  New 
York,  has  returned  from  the  South  Pa- 
cific, where  he  was  public  relations 
officer  in  the  Fifth  Marine  division  at 
Iwo  Jlma  Public  Information  Office  and 
is  stationed  in  New  York. 
AGNES  DANAHER  has  been  promoted 
from  secretary  to  assistant  to  G.  W. 
FREEMAN,  account  executive  of  Stand- 
ard Oil  of  New  Jersey,  N.  Y.,  at  Mar- 
schalk  &  Pratt,  New  York. 
JOSEPH  W.  G.  CLARK,  for  four  years 
on  loan  to  Canadian  government  as 
director-in-chief  of  public  relations  for 
the  three  Canadian  armed  services,  has 
resigned  and  is  returning  to  the  Toronto 
office  of  Cockfield,  Brown  &  Co. 
GEORGE  R.  BISHOP  has  returned  to 
Anfenger  Adv.,  St.  Louis,  as  research 
director. 

GENE  GRANT  &  Co.,  Hollywood  station 
representative,  Oct.  1  opens  northern 
California  offices  at  681  Market  St., 
San  Francisco.  Telephone  is  Garfield 
5512.  Firm  has  been  appointed  Pacific 
Coast  sales  representative  for  KGKB 
Tyler,  Tex.,  WJLD  Bessemer,  Ala.,  KODL 
The  Dalles,  Ore. 

PURA  LOPEZ,  formerly  with  Publlcidad 
Mestre  &  Co.,  Havana,  and  writer  of 
original  radio  scripts  for  American  and 
Cuban  advertisers,  has  joined  the  Span- 
ish copy  staff  of  National  Export  Adv. 
Service,  New  York. 

COL.  DONALD  Q.  COSTER  has  re- 
turned to  this  country  following  3>/2 
years  Army  service  abroad.  He  formerly 
was  account  executive  and  in  charge 
of  new  business  for  J.  Walter  Thomp- 
son Co..  Montreal. 

AL  REIWITCH,  for  2y2  years  radio  di- 
rector, copy  writer  and  contact  man 
for  Weiss  &  Geller,  Chicago,  Oct.  1 
joins  Bozell  &  Jacobs.  Chicago,  as  as- 
sistant to  NATHAN  JACOBS. 
IDAHO  ADV.  Agency  has  been  started 
in  Boise,  Ida.,  by  EDWIN  F.  CASEBEER. 
Address  is  17  Broadbent  Bldg.,  phone 
2064.  Casebeer  is  former  account  ex- 
ecutive of  Cline  Adv.  Service.  Boise. 
STELLER-MILLER-EBERTS,  Los  Ange- 
les office,  is  expanding  quarters  at 
present  address.  112  W.  Ninth  St. 
JAMES  R.  DeGRAW,  formerly  with  Col- 

(Continued  on  page  66) 


is  the  economic  capital  of  a 
vitally  Important  empire  embracing 
15  COUNTIES  in 

4  STATES  in 

2  NATIONS. 

04hMUOE> 


the  "influential"  station  in 


OOKfcANCt  D. 

El  Paso 

covers  it  ALL. 

B.ODtR.1  CK. 

VAl  LAWRENCt 

600  KC 

CBS  IO0OW.IU 

WROK 

THE  o/i/y  STATION  THAT  CAN  DO  A  JOB  FOR  YOU  IN  ROCKFORD 

V  HEADLEY-REED  AMERICAN  NETWORK 


/  IN   THF   EL  PASi  1 

/Scut ft* est  i/.r  HP  :  I 


Page  64    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


WEAF  New  York 

WBZ  &  WBZA  Boston,  Springfield 

WGY  .  ...Schenectady 

KYW  Philadelphia 

WRC  Washington 

KDKA  Pittsburgh 

WTAM  Cleveland 

WOWO  Ft.  Wayne 

WMAQ  Chicago 

KOA  Denver 

KPO  San  Francisco 


TROUBLES?  Why  not  give  "Spot"  the  chance  to  solve  them.  He's 
switched  many  a  time  buyer's  headache  to  a  halo — frequently  offered 
the  advice  that  untied  knotty  spot  problems.  For  when  time  is  as 
popular  as  it  is  on  NBC  represented  stations  the  help  of  an  insider 
helps.  Maybe  he  can't  always  provide  just  the  time  you  were  after — 
but  chances  are  mighty  good  that  he  can  suggest  another  period 
which  will  be  just  as  productive  as  your  original  choice. 

Call  on  "  Spot"  for  consultation  today  and  let  him  help  you  find  choice 
spots  among  those  available  on  NBC's  11  vital  stations  which  broadcast 
to  55%  °f  me  radio  homes  in  the  U.  S. . . .  in  markets  whose  buying  power 
is  34.2%  higher  than  the  country's  average  .  .  .  markets  where  products 
go  over  thetop  .  .  .  and  top  the  competition. 


NBC 


SALES 


New  York,  Circle  7-8300  .  .  .  Chicago,  Superior  8300  .  .  .  San  Francisco,  Graystone  8700 
Washington,  Republic  4000  .  .  .  Cleveland,  Cherry  0942  .  .  .  Hollywood,  Hollywood  6161 
Denver,  Maine  621 1  ...  Boston.  Hancock  4261 


this  is 


WOOD 


20th  YEAR 


STATION 

IN 

Chattanooga 


CBS 


5,000  WATTS 
PAUL  H.RAYMER  COMPANY  DAY  AND  NIGHT 
NATIONAL  REPRESENTATIVES 


flGEIICIES  ^ 


He's  Your  Man  .  .  . 

When  the  BMI  FIELD  REPRESENTA- 
TIVE visits  your  city  and  your  station, 
he's  there  to  serve  you  .  . .  he's  your  man. 

You  may  know  him  well.  For  he's  been 
calling  on  you  for  some  time  now.  AND, 
he's  one  travelling  man  who  is  not  try- 
ing to  SELL. 

The  BMI  FIELD  MAN — he's  been 
especially  picked  for  the  job — is  pri- 
marily a  radio  man.  Years  of  valuable 
experience  in  all  phases  of  radio  man- 
agement are  his  special  qualifications. 
And  with  the  added  knowledge  he  pos- 
sesses of  music  matters,  he's  in  a  posi- 
tion to  be  of  extra  service  to  you. 

So — the  next  time  you  meet  up  with 
GLENN  DOLBERG  or  RALPH  WENT- 
WORTH  or  AL  MARLIN  or  JIM  COX— 
remember,  he's  the  BMI  FIELD  REP- 
RESENTATIVE .  .  .  He's  your  man! 


* 


(Continued  from 


64) 


lins  &  Cooper  and  Beaumont  &  Hoh- 
man,  joins  agency  as  account  execu- 
tive. New  accounts  of  agency  include 
Simpson  Steel  Co.,  Madsen  Iron  Works. 
Gendron  Chemical  Co.  (Doff  Soapless 
Suds). 

JULIAN  G.  POLLOCK  CO.,  Philadelphia, 
has  been  elected  to  membership  in 
American  Assn.  of  Advertising  Agencies. 
CHRISTIANSEN  ADV.,  Chicago,  has 
moved  to  larger  quarters  in  the  Field 
Bldg.,  135  S.  LaSalle  St.  New  phone 
is  Central  2484. 

FRANCIS  MARTIN  Jr.,  formerly  with 
WOR  New  York  recording  studios,  has 
joined  the  radio  division  of  Abbott 
Kimball  Co.,  New  York. 
JAMES  C.  RESOR,  McCann-Erickson 
timebuyer,  on  Sept.  15  married  Emilie 
Julianele  of  Philadelphia. 
ESTHER  JONES,  formerly  with  Chicago 
Times  and  UP,  has  joined  the  copy  and 
publicity  staff  of  Ivan  Hill  Adv.,  Chi- 
cago. MARY  SHERIDAN,  with  MacFar- 
land  Aveyard  &  Co.  for  10  years,  joins 
Hill  to  handle  media,  both  radio  and 
newspaper. 

RANDOLPH  A.  SANDBERG  has  resigned 
as  head  of  accounting  department  of 
Grant  Adv.  to  join  accounting  staff  of 
Burton  Browne  Adv. 

JAMES  A.  CHRISTENSEN  has  been 
named  radio  director  of  Wolfe-Jickling- 
Dow  &  Conkey,  Detroit.  He  formerly 
was  with  production  staff  of  WWJ  De- 
troit and  the  Detroit  News.  PATRICIA 
TOBIN,  former  women's  director  of 
KFKW  Columbia,  Mo.,  has  been  named 
assistant  to  Mr.  Christensen  to  handle 
radio  features  for  women. 


Petuiork  RccounTS 


New  Business 

CENTAUR  Co.  Division  of  Sterling 
Drug  Inc.,  New  York  (Molle  shaving 
cream),  Oct.  5  starts  Molle  Mystery 
Theater  on  59  NBC  stations  Fri.  10-10 :30 
p.m.  Agency:  Young  &  Rubicam,  N.  Y. 
TRIMOUNT  CLOTHING  Co.,  New  York 
(Clipper  Craft  qlothes),  Oct.  13  starts 
Tommy  Harmon  on  56  Mutual  stations, 
Sat.  7:45-8  p.m.  Agency:  Emil  Mogul 
Co.,  N.  Y. 

P.  BALLANTINE  &  Sons,  Newark  (beer, 
ale),  Oct.  16  starts  "His  Honor,  the 
Barber"  on  NBC  Tues.  7:30-8  p.m. 
Agency:  J.  Walter  Thompson  Co.,  N.  Y. 

GOODYEAR  TIRE  &  RUBBER  Co.,  New 
Toronto,  Ont.  (tires),  Oct.  2  starts 
Parade  of  Songs  on  36  CBC  Dominion 
network  stations,  Tues.  8-8:30  p.m. 
(repeat  to  Pacific  coast  12-12:30  a.m.) 
Agency:  J.  J.  Gibbons  Ltd.,  Toronto. 

GILLETTE  SAFETY  RAZOR  Co.  of 
Canada,  Montreal,  0*t.  3  starts  World 
Series  Baseball  Games  on  51  Canadian 
stations,  1:15  p.m.  to  end.  Agency: 
Maxon  Inc.,  N.  Y. 

BRITISH  AMERICAN  OIL  Co.,  Toronto 
(gasoline),  Sept.  27  started  Taxi  Thir- 
teen on  5  CBC  Quebec  stations,  Thurs. 
8:30-9  p.m.  Agency:  J.  Walter  Thomp- 
son Co.,  Toronto. 

HOUDE  GROTHE  Ltd.,  Montreal  (to- 
bacco), Oct.  15,  starts  Soirees  Cana- 
diennes  on  10  CBC  French  stations, 
Mon.-Wed.-Fri.  7:30-7:45  p.m.  Agency: 
Whithall  Broadcasting,  Montreal. 

Renewals 

R.  J.  REYNOLDS  Tobacco  Co.,  Winston- 
Salem,  N.  C.  (Camel  cigarettes  and 
Prince  Albert  smoking  tobacco),  Oct.  1 
renews  for  52  weeks  Thanks  to  the 
Yanks  on  full  CBS  network,  Mon.  7:30- 
8  p.m.  Agency,  Wm.  Esty  &  Co.,  N.  Y. 

TEXAS  Co.,  New  York  (Texaco  prod- 
ucts) Sept.  30  renewed  for  52  weeks 
Texaco  Star  Theater  on  full  CBS  net- 
work, Sun.  9:30-10  p.m.  Agency,  Buch- 
anan &  Co.,  N.  Y. 

E.  R.  SQUIBB  &  Sons,  New  York  (den- 
tal products  and  cosmetics),  Sept.  24 
renews  for  52  weeks  Jimmy  Carroll 
Sings  on  full  CBS  network,  Mon. -Wed. - 
Fri.  6:15-6:30  p.m.  Agency,  Geyer,  Cor- 
nell &  Newell,  N.  Y. 

GENERAL  FOODS  Corp.,  New  York 
(Posts  raisin  bran   and  bran  flakes), 


Harold  R.  MacNamee 

HAROLD  R.  MacNAMEE,  48,  a 
partner  in  the  Alley  &  Richards 
Co.,  New  York  and  Boston,  died  in 
the  Newton  Hospital,  Newton, 
Mass.,  Sept.  23.  He  has  been  asso- 
ciated with  the  agency  since  1928 
and  was  headquartered  in  Boston. 


Sept.  24  renewed  for  52  weeks  Kate 
Smith  Speaks  on  full  CBS  network, 
Mon.  thru  Fri.,  12-12:15  p.m.  Agency, 
Benton  &  Bowles,  N.  Y. 
LEDERLE  LABS,  New  York  (vitamin 
products),  Oct.  2  renews  for  52  weeks 
Doctors  Talk  It  Over  on  160  American 
stations,  Tues.,  9:30-10  p.m.  Agency: 
Hazard  Adv.,  N.  Y. 

ARMSTRONG  CORK  Co.,  Lancaster,  Pa. 
(building  materials)  Sept.  24  renewed 
for  52  weeks  Armstrong  Theater  ol 
Today  on  full  CBS  network,  Sat.  12- 
12:30  p.m.  Agency:  BBDO,  N.  Y. 

Net  Change 

BRITISH  AMERICAN  OIL  Co.,  Mont- 
real (gasoline),  Sept.  27,  instead  of  pre- 
viously planned  Sept.  20,  started  Peer- 
less Parade  on  28  CBC  Trans-Canada 
stations  Thurs.  9:30-10  p.m.  Agency:  J. 
Walter  Thompson  Co.,  Toronto. 

McCOLL-FRONTENAC  OIL  Ltd.,  Mont- 
real (gasoline),  Oct.  7  adds  three  Brit- 
ish Columbia  stations  for  total  of  33 
CBC  Dominion  network  stations  on 
Texaco  Star  Theater,  Sun.  9:30-10  p.m. 
Agency:  Ronalds  Adv.,  Montreal. 
CAMPBELL'S  SOUPS  Ltd.,  New  Toronto. 
Oct.  7  replaces  Radio  Reader's  Digest 
with  Request  Performance  on  24  CBO 
Dominion  network  stations.  Sun.  9-9:30 
p.m.  Agency:  Ward  Wheelock  Co.,  Phila- 
delphia. 

CHARLES  H.  PHILLIPS  CHEMICAL  CO.. 
New  York  (Milk  of  Magnesia),  Oct.  5 
changes  Waltz  Time  from  Fri.  9-9:30 
p.m.  to  9:30-10  p.m.  on  141  NBC 
stations.  Agency:  Dancer-Fitzgerald- 
Sample,  N.  Y. 

BROWN  &  WILLIAMSON  TOBACCO  Co 
Louisville  (Raleigh  cigarettes),  Oct 
shifts  People  Are  Funny  from  Fri.  9: 
10  p.m.  to  9-9:30  p.m.  on  140  NBC  sta^ 
tions.  Agency:  Russel  M.  Seeds,  Chicago. 
BROWN  &  WILLIAMSON  TOBACCO  Co.. 
Louisville  (Raleigh  cigarettes,  Sir  Walter 
Raleigh  smoking  tobacco),  Oct.  15  shifts 
People  are  Funny  on  141  NBC  stations 
from  Fri.  9:30-10  p.m.  to  9-9:30  Agency: 
Russel  M.  Seeds  Chicago. 
BEAUMONT  Labs.,  St.  Louis  (4-Way 
Cold  Tablets),  Oct.  1  moves  Cliff  Ed- 
wards on  203  MBS  stations  Mon.-Wed.- 
Fri.  from  11:55-12  noon  to  2:25-2:30 
p.m.  Agency:  Donahue  &  Coe.,  N.  Y. 


30-  4 
ta- 


Fitch  Show  Welcomed 

A  CLOSED  CIRCUIT  broadcast 
welcoming  the  Fitch  Rogue's  Gal- 
lery, which  started  on  Mutual  Sept. 
27,  was  held  in  WGN  Chicago  stu- 
dios Sept.  24,  with  Mutual,  sponsor 
and  agency  officials  playing  hosts  to 
600  members  of  the  National  Assn. 
of  Retail  Druggists.  Talks  were  by 
Edgar  Kobak,  MBS  president; 
Theodore  Christianson,  former 
Governor  of  Minnesota,  public  re- 
lations director,  NARD;  F.  W. 
Fitch,  president;  Les  Sandahl,  vice- 
president  and  sales  manager,  F.  W. 
Fitch  Co.,  and  E.  G.  Nackel  of 
L.  W.  Ramsey  &  Co.,  agency  han- 
dling account.  Dick  Powell,  the 
show's  star,  did  a  seven-minute  cut- 
in  from  Hollywood. 


Pure  Oil  Spots 

PURE  OIL  Co.,  Chicago,  begins 
spot  campaign  Oct.  7  and  15  using 
approximately  4  spots  weekly  on 
the  following  stations:  WLOK 
WHIS  WJLS  WKMO  WGTC 
WFTC  WRRF  WCNC.  Contracts 
for  3  weeks  were  placed  by  Leo 
Burnett  Co.,  Chicago. 


Page  66    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Presto  transcribes  battle  experiences 
during  Bougainville  offensive. 


Because  Presto  equipment  has 
been  right  there  in  the  front  lines 
with  G.I.  Joe ...  to  support  his 
strategy  with  actual  combat 
transcriptions  ...  to  support  his 
morale  with  recorded  messages 
of  his  voice  for  the  folks  back 
home . . .  and  to  give  America  a 
permanent,  unprecedented  sound 
document  of  a  world-at-war. 


South  Pacific  natives  serenade  U. 
listeners  via  Presto  recordings. 


Presto  recordings  carry  Marines'  greet- 
ings to  their  families  at  home. 


At  the  front.  Presto  is  standard  equip* 
ment  with  the  Armed  Services. 


PRESTO 

RECORDING  CORPORATION 

242  West  55th  Street,  New  York  19rN.  Y. 

Walter  P.  Downs  Ltd.,  in  Canada 

WORLDS  LARGEST  MANUFACTURER  OF  INSTANTANEOUS  SOUND  RECORDING  EQUIPMENT  AND  DISCS 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  67 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron* 

•  C.  E.  HOOPER  SUMMER  1945  INDEX  8  A.  M.  TO  6  P.  M. 


)0& 


PRomonon  >£( 


Promotion  Personnel 

PAT  CAMPBELL,  director  of  station  re- 
lations for  Don  Lee  Broadcasting  Sys- 
tem, Hollywood,  is  on  30-day  tour  of 
28  Pacific  Coast  affiliates,  conferring 
with  station  executives. 
JUDITH  CORTADA,  publicity  writer 
for  promotion  department  of  Ameri- 
can, has  been  named  publicity  manager 
of  network's  cooperative  program  de- 
partment. 

EILEEN  OBERLING,  former  assistant 
program  director  of  WIND  Chicago,  has 
joined  North  Central  Broadcasting  Sys- 
tem, Chicago,  as  publicity-promotion 
director.  She  is  also  in  charge  of  new 
radio  serial  "Joe  Palooka",  recently  pur- 
chased by  NCBS. 

HELEN  KING,  for  a  year  with  the  ex- 
ploitation department  of  WOR  New 
York,  resigned  Sept.  28. 
MIRIAM  JEAN  BAUMAN,  graduate  of 
NBC-Northwestern  U.  Summer  Radio 
Institute,  has  joined  the  publicity-pro- 
motion department  of  WWVA  Wheeling, 
W.  Va.  She  succeeds  RUTH  LEE  MIL- 
LER, who  resigned  to  be  married. 
DON  WEEKES  has  been  named  assistant 
director  of  publicity  and  public  rela- 
tions for  WJR  Detroit.  Before  the  war 
he  had  been  with  WELL  WJNO  WKAT 
WIOD  WKZO  and  previously  in  the 
publishing  field. 

DOROTHY  DEDOYARD  has  been  named 
assistant  to  M.  MEDEARIS,  promotion 
manager  of  KXOK  St.  Louis. 


WGAR  Book 

SOME  15,000  copies  of  64-page  "Pacific 
Mission",  highlights  of  experiences  of 
Carl  George,  assistant  manager  of 
WGAR  Cleveland,  while  in  Pacific  as 


Hon.  John  Martin 
Advertising  Manager 
Montgomery  Ward  &  Co. 
Chicago,  111. 
Dear  John : 

I  was  just  goin'  to  say,  "Nothin's  new 
around  here",  when  I  thought  of  some- 
thing that  is 
new  .  .  .  well 
sort  of  new. 
It's  something 
folks  here  at 
W  C  H  S  i  n 
Charles- 
ton  have  been 
interested  in 
for  a  long 
time  and  now 
that  the  War 
heat  is  off  theu 
tell  me  we're 
goin'  after  it 
in  a  big  way. 
No,  not  busi- 
ness! Sounds 
silly  to  say  it 
but  we've  got 
practically  too 
much  business 
.  .  .  this  is 
something  I 
think  is  more 
important  thorn, 
b  u  s  i  n  e  s  a. 
'Course  I'm 
just  the  sweep 
up  man  around 
here  'tho  they 
dn  call  me  lots 
of  fancier 
names  some- 
times, but  I 
must  be  right 
.  .  .  I  heard 
the  boss  say  it, 
too.  I'll  let  you 
know  all  about  it  next  week  when 
I'll  have  more  room  to  write. 

Yrs., 

Algy 

W  C  H  S 

Charleston,  W.  Va. 


WGAR  correspondent,  are  being  mailed 
by  the  station.  Selected  representative 
scripts  and  interviews  are  used  in  the 
book  which  is  being  sent  to  national 
and  local  advertisers,  network  and  other 
radio  officials,  members  of  FCC,  Ohio 
senators  and  congressmen,  all  Ohio 
newspapers  and  a  selected  Cleveland  list 
including  families  of  men  interviewed 
overseas. 

KTUL  Folder 

FOLDER  has  been  prepared  by  KTUL 
Tulsa  to  promote  the  KTUL-American 
Legion  G.  I.  Bill  of  Rights  Cavalcade, 
group  organized  by  the  station  and  the 
local  American  Legion  post  to  tour 
eastern  Oklahoma  for  presentation  of 
public  information  forums  to  benefit 
returned  veterans.  Included  are  illus- 
trations of  some  of  the  weekly  tours 
of  key  cities  of  the  area. 

Whirligig  Promotes 

A  10-INCH  disc,  containing  pictures 
of  20  big-name  stars  and  dial  with  list 
of  humorous  stunts  for  them  to  do,  is 
promotion  piece  issued  by  Ward  Wheel- 
ock  Co.,  Philadelphia,  in  behalf  of  "Re- 
quest Performance",  CBS  9  p.m.  Sun- 
day, starting  Oct.  7  for  Campbell's 
Soups. 

Promotion  Report 
HARRY  D.  GOODWIN,  promotion  man- 
ager of  WCOP  Boston,  Sept.  27  made 
a  presentation  to  American  executives 
of  the  way  in  which  WCOP  blanketed 
the  Boston  area  with  an  intensive  cam- 
paign of  radio,  newspaper,  billboard, 
cardboard  and  display  advertising  to 
announce  affiliation  with  American  last 
June. 

Hunting  Theme 

USING  approaching  hunting  season  as 
motif,  WNHC  New  Haven  has  issued  a 
folder,  "It's  an  Open  Season  in  Con- 
necticut This  Fall  and  Winter",  ad- 
dressed to  time-buyers  interested  in  ad- 
vertising in  the  greater  New  Haven 
market. 

Barn  Dance  Promotion 

VARIETY— Western  style— is  title  page 
for  brochure  on  CBS  Pacific  Coast 
"Hollywood  Barn  Dance"  program.  Piece 
is  illustrated  with  photographs  of  cast 
and  western  cartoon  figures.  Letter 
signed  by  D.  W.  Thornburgh,  Pacific 
Coast  network  vice-president,  is  in- 
cluded. 

Program  Booklet 

BOOKLET  has  been  published  by 
WMRN  Marion,  O.,  for  Kline's  Dept. 
Store,  sponsor  of  daily  "Kline's  Quiz- 
zer"  from  its  store.  Story  and  pictures 
of  program  are  included. 


Coldwater,  Mississippi 

This  is  a  fine  little  community  in  Tate 
County,  but  to  bring  your  advertising 
results  to  a  boil— concentrate  on 
JACKSON,  metropolitan  center  whose 
1944  effective  buying  income  is  esti- 
mated at  $288790,000! 

WSLI— the  "Double-Return"  station, 
offers  you  maximum  coverage  of  this 
market— at  less  cost) 

■■BLUE  NETWORK- 


WEED  A  COMPANY 

NATIONAL  •RSPKUtHTATiVtf 


WE'VE  SEEN  IN  BUSINESS 
SINCE  PEOPLE  WERE S A  YING, 


GATES  first  made  Radio  Transmitting  Equip- 
ment in  1922— centuries  ago  in  terms  of  the 
youth  of  the  entire  Radio  Industry. 

Steadily,  since  that  early  beginning,  GATES 
Products  have  kept  pace  with— and  frequently 
led— the  pack.  Exclusive  devotion  to  Radio 
Transmission  has  made  it  possible  for  GATES 
Engineers  to  concentrate  on  vital,  constructive 


designing— and  for  GATES  Workers  to  reach 

a  high  point  in  precision. 

For  today's  needs— for  Post- War  needs— rely 

on  the  GATES-Way  to  complete,  dependable 

Equipment! 

Be  sure  to  write  or  call  for  details  about  the 
GATES  Priority  System  for  Prompt  Post-War 
Deliveries.  GATES  RADIO  CO.,  Quincy,  III. 


Engineering  Perfection  and  Eye-Appeal 
Combine  in  the  GATES  Speech  Input  Console 


This  Deluxe  Model  30  is  a  beauty  to  see 
—and  a  marvel  of  fine  engineering.  Con- 
trol is  amazingly  simple— the  result  of 
carefully  planned  front  panel  instrumen- 
tation. This  Console  contains  complete 
equipment  for  all  studio  requirements  in 
the  normal  operation  of  any  size  broad- 
casting station. 


WRITE  TODAY  FOR 
DETAILED  BULLETIN 


mm 


PROGRESS  REPORT 

GATES  is  now  in  full  production  on 
civilian  equipment  and  can  make 
prompt  defivery  on  many  popular 
items. 


QUINCY,  ILLINOIS 


EXCLUSIVE    MANUFACTURERS    OF    RADIO    TRANSMITTING    EQUIPMENT    SINCE  1922 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  69 


MARKET 


Here  you  see  cans  of  peas  being  lowered  into  a 
pressure  cooker  in  one  of  Utah's  30  canning  fac- 
tories. These  plants  last  year  packed  4,403,730 
cases  of  fruits  and  vegetables,  22  kinds,  valued  at 
approximately  $11,000,000.  More  than  7,000 
persons  were  employed.  This  year  the  output  is 
expected  to  surpass  the  1944  pack. 

Canning  is  just  one  of  Utah's  diversified  indus- 
tries that  create  substantial  payrolls. 

Local  Advertisers  Know 
KDYL  Brings  Results 

in  selling  to  this  market,  local  and  national  firms 
take  cognizance  of  the  fact 
that  KDYL  is  the  station 
most  people  listen  to  most. 
KDYL  showmanship  is  a 
proved  result-getter,  estab- 
lished in  23  years  of  suc- 
cessful service. 


,  Visas** 


i' 


SERIES  of  fall  and  winter  programs 
has  been  started  by  WINX  Washing- 
ton titled  "Congress  on  the  Air". 
Sunday  evening  half-hour  in  which 
members  of  Congress  discuss  and  debate 
current  issues.  Lined  to  WMCA  New 
York,  program  also  is  available  through 
facilities  of  Keystone  Broadcasting 
System.  Program  is  directed  by  Bob 
Coar,  in  charge  of  the  Capitol  radio 
room. 

Tele  Previews 
WEEKLY  series  of  televised  football 
talks  on  NBC  television  station,  WNBT 
New  York,  started  Sept.  28.  Information 
and  pictures  of  big  games  of  the  pre- 
vious Saturday  are  presented  plus  dis- 
tinguished guest  who  forecasts  top  10 
games  of  next  day.  Program  is  called 
"Friday  Night  Quarterback". 

Opera  Revue 
NEW  KIND  of  opera  concert  presenting 
popular  selections  from  the  great  operas, 
"Operatic  Revue",  started  Sept.  30,  in 
Sunday  10-10:30  p.m.  spot  on  Mutual. 
English  translations  are  sung  by  leading 
American  stars.  Several  guest  soloist  are 
presented  on  each  program. 

New  AFN  Series 
UNTOLD  stories  and  facts  European  war 
correspondents  have  had  to  withhold 
for  censor  or  security  reasons  are  now 
being  broadcast  on  "Correspondents 
Diary",  quarter-hour  weekly  program  on 
AFN.  Program  is  broadcast  each  Wed- 
nesday night  and  repeated  in  full  the 
following  morning  for  G.  I.  listeners. 
Well-known  reporters  and  commentators 
are  featured.  In  order  to  help  veterans 
face  postwar  problems,  AFN  is  starting 
two  new  programs  within  next  few 
weeks,  "Help  Wanted",  a  quarter-hour 
featuring  questions  relative  to  employ- 
ment problems  to  be  answered  by  gov- 


Your  MUTUAL  Friend 


Memphis,  Tennessee 


National  Representative:  John  Blair  &  Co. 

Page  70    •    Oetober  1,  1945 


ernment  experts,  and  "Mind  Your  Own 
Business",  a  two-part  program  showing 
fraud  and  deceits  veterans  may  en- 
counter in  civilian  life  and  showing 
opportunities  and  hazards  for  those 
who  establish  their  own  businesses. 

Cuckoo  House 

WEEKLY  children's  program  "The 
Cuckoo  Clock  House"  has  been  started 
on  CJBC  Toronto,  Saturday  7-7:30  p.m. 
Junior  listeners  are  taken  through  the 
interesting  rooms  of  the  mythical 
Cuckoo  Clock  House  during  the  pro- 
gram, the  Green  Room  featuring  strange 
plants  and  botanical  curiosities,  the 
News  Room  bringing  current  events  to 
their  attention,  the  Work  Room  con- 
taining articles  any  10-year-old  can 
make.  Other  rooms  include  hobby  room, 
music  room,  magic  room,  story  room, 
corny  closet. 

Veterans'  Forum 
SERIES  of  Saturday  evening  programs 
has  been  started  by  WAAB  Worcester, 
Mass.,  under  title  "The  Worcester  Vet- 
erans' Forum"  which  includes  panel 
discussion  and  opportunity  for  both 
employers  and  veterans  to  participate. 
Listeners'  questions  are  invited.  Each 
program  considers  a  different  problem. 
Promotion  for  forum  includes  banners 
on  City  Hall,  posters  and  newspaper 
ads, 

ATC  Records 
BROADCAST  version  by  WSIX  Nash- 
ville of  Air  Transport  Command  foot- 
ball games  at  local  field  are  being  tran- 
scribed and  duplicated  for  distribution 
throughout  the  world.  Sponsor  of 
WSIX  play-by-play  account  is  Cain- 
Sloan  Dept.  Store,  Nashville. 

Favorite  Selections 
MUSICAL  selections  which  are  the  fa- 
vorites of  outstanding  people  are  pre- 
sented in  new  weekly  half-hour  pro- 
gram of  WNEW  New  York.  Started  in 
Sunday  evening  period,  first  broadcast 
was  composed  of  favorite  Chopin  record- 
ings of  President  Truman.  Program 
title  is  "Perfect  Program". 

KMOX  Showcase 
VARIETY  program  started  by  KMOX 
St.  Louis,  "KMOX  Showcase",  presents 
"the  man  behind  the  man  behind  the 
mike"  as  well  as  station  talent  person- 
alities. Half -hour  Saturday  evening  fea- 
ture includes  music,  comedy  dramatic 
skits  and  interviews. 

Travel  Stories 

HUMAN  interest  stories  of  his  travels 
are  being  related  by  Dick  Diespecker, 
program  director  of  CJOR  Vancouver, 
in  new  program  started  on  that  station 
titled  "Off  the  Beaten  Track".  Dies- 
pecker  was  released  some  time  ago  as 
radio  liaison  officer  with  the  Canadian 
Army. 

Telecrime 

TELEVISION  audience  plays  detective  in 
"Photocrime""  series  started  on  CBS  tel- 
evision station  WCBW  New  York.  Pro- 
duced in  collaboration  with  Look  Mag- 
azine series  in  telecast  each  Tuesday. 


The  Latest 

AIRLINE  (SCHEDULES 

AMERICAN  AVIATION 
TRAFFIC  GUIDE 

In  use  constantly  by  airlines  and  fre- 
quent air  shippers  and  travellers.  Pub- 
lished and  revised  monthly. 

The  Standard  Guide  to  Air  Transportation 
Timetables — Fares — Routings — Maps 
SUBSCRIPTIONS  $5.00  A  YEAR 
(12  monthly  volumes  and  supplements) 

AMERICAN     AVIATION  PUBLICATIONS 

American  Building  Washington  4,  D.  C. 


BROADCASTING    •    Broadcast  Advertising 


\W  CHANNEL  PHASE-SHIFT  MODULATOR  IS  STILL  lit  ^ 


REL  is  the  pioneer  builder  of  the  phase-shift  modulators  and  trans- 
mitters for  the  Armstrong  wide  band  FM  system  of  radio  signaling.  The 
modulators  include  the  original  design  and  the  greatly  improved  two 
channel  design  described  by  Major  Armstrong  before  the  Institute  of  Radio 
Engineers  on  Nov.  5,  1941.  Modulators  built  by  this  company  have  been 
in  constant  reliable  operation  throughout  the  country  since  1938.  And  on 
Mt.  Washington,  inaccessible  for  months  each  year,  the  two  channel 
modulator  has  performed  without  a  flaw. 

The  basic  electrical  characteristics  of  the  two  channel  modulator  now 
in  the  field  leave  little  opportunity  for  improvement  but  we  have  learned 
how  to  add  to  the  modulators  reliability  through  improvements  in  its 
mechanical  and  component  design.  REL  takes  pride  in  announcing  that 
the  improvements  are  substantial  and  that  they  are  incorporated  in  REL 
FM  broadcasting  transmitters  shortly  to  be  made  available  to  the  industry. 

 <g§* — 

Sales  Representatives 

MICHIGAN  MIDWEST  PACIFIC  COAST 

M.  N.  Duffy  &  Co.,  Inc.  REL  Equipment  Sales,  Inc.  Norman  B.  Neely  Enterprises 

2040   Grand   River    Ave.     W.  612  N.  Michigan  Blvd.  7422  Melrose  Avenue 

Detroit,   Mich.  Chicago,   111.  Hollywood  46,  Cal. 

Pioneer  Manufacturers  of  FM  Transmitters  Employing  Armstrong  Phase-Shift  Modulation 
Radio  Engineering  Labs.,  Inc 


RADIO  ENGINEERING  LABS.,  INC. 


IN  READERSHIP 


Because  it  prints  the 
News  while  it's  NEWS 


News  must  travel  fast.  Or  else 
it  isn't  news. 

News  importance  and  value 
depend  upon  its  freshness — and 
authenticity. 

That's  the  reason  why 
ADVERTISING  AGE  occupies 
No.  1  position  in  readership 
among  all  general  advertising 
publications. 

It  goes  to  bed  at  Friday  noon 
— and  on  the  following  Monday 
morning  is  on  the  desks  of  the 
nation's  advertising  executives 
everywhere. 

That's  one  of  the  reasons  why 
more  radio  broadcasting 
stations  use  more  advertising  in 
ADVERTISING  AGE  than  in 
any  other  general  advertising 
publication. 

Would  you  care  to  hear  a  more 
complete  story  of  its  influence? 
Drop  us  a  line. 


Advertising  Age 

The  National  Newspaper  of  Marketing 

100  E.  Ohio  St..  Chicago  11  •  330  W.  42nd  St..  New  York  18  ■ 


News 

(Continued  from  page  23) 

that  cover  more  than  the  network 
broadcasts,  and  at  12:30  noon  we 
try  to  include  at  least  five  minutes 
of  state  news  for  our  territory. 

"It  is  still  an  experiment,  but  I 
believe  we  are  on  the  right  track 
and  will  be  doing  a  real  public  serv- 
ice if  we  can  continue  to  improve. 
I  personally  agree  with  the  CBS 
stand  on  commentators,  and  we 
avoid  any  'one  man's  opinion' 
features." 

Hartford  Views 

Station  Manager  Haase  has 
asked  all  handlers  of  news  at 
WDRC  to  "start  concentrating  on 
local  news  and  sports  once  again 
and  to  adjust  your  mental  attitude 
to  the  fact  that  the  war  is  over". 

"From  now  on,"  said  Mr.  Haase's 
letter  to  the  news  staff,  "we  are 
going  to  do  our  news  thinking  on 
the  local  and  State  basis  as  wel  las 
on  the  international  level.  I  think 
people  are  anxious  for  home  town 
and  state  news. 

"I  want  all  of  you  to  keep  an  eye 
on  the  UP  and  AP  wires,  especially 
as  regards  their  coverage  of  local 
and  state  news.  We  should  use 
every  item  that  is  of  fairly  general 
interest.  Reconversion  and  labor 
problems  in  Hartford  and  Connecti- 
cut are  of  tremendous  interest  to 
a  lot  of  people.  Local  tax  rates, 
municipal  affairs  and  state  govern- 
ment policies  are  going  to  assume 
a  major  importance  once  again. 

"The  thinking  of  the  people,  I 
believe,  is  going  to  revert  swiftly 
to  local  news,  and  I  want  all  the 
local  you  possibly  can  get  on  our 
news  programs.  Sports,  too,  is  very 
important.  Keep  your  eye  on  this 
field,  and  use  wherever  you  can. 
Remember  this:  the  war  pressure 
if  off! 

"Some  of  you  may  not  know  our 
experience  with  the  Hartford  Cou- 
rant  news  broadcast  we  have  on 
every  night,  except  Sunday,  from 
6:05  to  6:15,  direct  from  The  Cou- 
rant.  Remember,  this  is  a  local  and 
state  news  program,  the  best,  I 
believe,  in  the  state. 

"The  Hooper  rating  on  this  news 
period  has  gone  up  continuously 
from  the  moment  the  first  broadcast 
went  on  the  air  from  The  Courant 


last  year.  In  addition,  The  Courant 
recently  announced  an  increase  in 
its  circulation  of  3,500  copies  daily / 
That  was  after  the  program  had 
been  on  the  air  seven  months.  Un- 
doubtedly, radio  had  something  to 
do  with  it,  as  well  as  the  fact  that 
The  Courant  is  a  very  good  news- 
paper. 

"I  mention  this  to  prove  one 
point:  people  want  local  and  state 
news,  and  we  must  give  it  to  them. 
If  you  have  any  ideas  regarding 
improvement  of  UP  and  AP  local 
state  news  coverage,  please  let  me 
know,  and  I  will  pass  the  informa- 
tion on." 

On  the  network  side,  Mr.  Kint- 
ner  has  this  to  say: 

"Post-war  plans  in  news  cover- 
age have  been  gradually  put  into 
operation  by  the  American  Broad-„J, 
casting  Co.  since  the  conclusion  of 
the  war  in  Europe.  Therefore,  we 
do  not  believe  the  final  peace  in  the 
East,  the  surrender  and  occupa- 
tion of  Japan,  will  bring  any  sud- 
den changes  in  news  coverage. 

"Our  editors,  correspondents  and 
commentators  have  been  reminded 
that  the  public  will  want  an  abund- 
ance of  facts,  and  keen  analysis 
of  these  facts,  in  the  post-surrender 
days,  if  our  democratic  ideals  are 
to  triumph  in  peace  time.  Our  slo- 
gan, as  expressed  on  our  public 
service  programs,  is:  'Never  have 
so  many  needed  to  know  so  much.' 

"American  will  continue  to  cover 
the  foreign  countries  with  its  own 
correspondents  and  will  set  up  a 
bureau  in  Tokyo  immediately  after  * 
the  official  surrender. 

Foreign  Bureau  Emphasis 

"The  emphasis  in  our  foreign  bu- 
reaus, both  in  Europe  and  in  the 
Far  East,  will  be  on  the  political 
and  economic  interpretations  of  the 
news,  as  soon  as  the  American 
armies  have  settled  down  to  rou- 
tine duties. 

"Our  war  correspondents,  headed 
by  our  famed  George  Hicks,  who 
have  kept  millions  of  listeners  in- 
formed on  the  daily  advance  of 
our  troops,  will,  in  great  part, 
form  a  corps  of  domestic  corre- 
spondents, who  will  move  about 
this  country  providing  on-the-scene 
reporting,  which  we  believe  will  be 
(Continued  on  page  7U) 


RELIGIOUS  TRANSCRIPTION  LIBRARY 


130  NUMBERS 
in  Basic  Library 


10  NEW  NUMBERS 
Each  Month 


72    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


mmmw. 


"Sometimes  I  wish  you 
to  something  besides 


"Sometimes  1  wish  you'd  listen 
to  something  besides  WCSH." 


cA/2vn  p»i  c7^4m<) 


"Sometimes  I  wish  you'd  listen 
to  something  besides  WJAR" 


"Sometimes  I  wish  you'd  listen 
to  something  besides  WLBZ." 


"Sometimes  I  wish  you'd  listen 
to  something  besides  WRDO." 


"Sometimes  1  wish  you  d  listen 
to  something  besides  WTIC" 

BROADCASTING    •    Broadcast  Advertising 


'Sometimes  I  wish  you'd  listen  to  something  besides  NERN. 


New  Englanders  really  respond  io  commercial  messages  on 
NERN,  which  reaches  them  with  peak  program  and  power  impact. 

Expanding  this  thought:  NERN  transmits  with  three  times  the 
power  of  any  other  combination  here.  NERN  stations  feature  ably 
produced  local  programs  and  the  top-rated  NBC  shows,  carried 
because  all  NERN  stations  are  NBC  affiliates. 

Expanding  further:  the  New  Englanders  who  do  all  this  respond- 
ing total  only  6.3%  of  the  U.S.  population  but  have  11%  of 
capital  resources  in  U.S.  banks. 

You  can  talk  to  them  through  NERN  for  only  $292,  without  line 
charges  and  with  free  studio  facilities  in  Boston,  Hartford  and 
New  York.  When  you  buy  NERN,  you  buy  a  network. 


Frequency  Watts 

WBZ     1030  50,000  Boston,  Mass. 

WCSH    970  5,000  Portland,  Maine 

WJAR     920  5,000  Providence,  R.  I. 

WLBZ     620  5,000  Bangor,  Maine 

WRDO  1400  250  Augusta,  Maine 

WTIC   1080  50,000  Hartford,  Conn. 

Nationally  represented  by 

WEED  &  COMPANY 

New  York,  Boston,  Chicago,  Detroit, 
San  Francisco,  Hollywood 


NEW  ENGLAND  REGIONAL  NETWORK 


HARTFORD,  CONNECTICUT 


October  1,  1945    •    Page  73 


News 


Smart  Time  Buyers 


Will  Put  Their 


with  the  largest  population 
coverage"  of  any  station  in  the 
Hawkeye  State ...  at  lOWA's  best 
frequency— 600  KC,  5000  Watts 

Yessir,  "keep  your  eye  on  Iowa"  .  .  .  one  of  the  brightest 

spots  on  any  sales  map.  And  when  you  go  West,  go  to 

Eastern  Iowa's  most  popular  station  for  lowest-cost  sales. 

WMT  is  Eastern  Iowa's  only  CBS  station  .  .  .  covering 
126,500  square   miles  of   "high   test"   sales  territory! 

*  3,500,000  people.  WMT  also  has  the  largest  daytime 
primary  area  of  ANY  station  in  Iowa  within  its  2.5  MV  line. 


REPRESENTED  BY 
KATZ  AGENCY 


(Continued  from  page  72) 
a  major  feature  of  'after-the-war' 
news  coverage. 

"We  will  continue  to  utilize  the 
combined  talents  of  our  program 
and  news  departments  to  present 
information  and  the  background  of 
the  news  in  the  most  entertaining 
way  possible. 

"We  expect  that  the  field  of 
sports,  which  has  been  so  limited 
since  Pearl  Harbor,  will  enjoy  a 
rebirth  of  coverage  with  important 
new  blocks  of  time  allotted  for 
play-by-play,  blow-by-blow  ac- 
counts of  sports  events,  as  well  as 
commentaries  and  feature  pro- 
grams. Harry  Wismer,  our  sports 
director,  is  developing  new  plans 
and  two  new  sports  programs  will 
be  inaugurated  in  the  immediate 
future." 

Tom  McCarthy,  news  director  of 
WKRC  Cincinnati,  says:  "That 
smart  guy  who  traded  in  his  auto 
for  a  one-horse  shay  when  they 
started  to  ration  gasoline  and  tires 
is  back  again  .  .  .  This  time  'Wrong 
Richard'  is  sending  out  condolences 
to  the  slightly  punch-drunk  radio 
news  editors  of  the  nation.  It's 
plain  as  the  nose  on  his  face,  he 
says,  that  folks  will  be  able  to  use 
a  lot  less  news  on  the  air  from 
now  on. 

"But  don't  you  believe  it!  Radio 
news  outgrew  its  rompers  during 
World  War  II,  and  now  it's  going 
to  look  even  better  in  long  pants. 

"World  War  II  has  produced  the 
biggest  radio  news  audience  in  his- 
tory and  the  news  broadcasters  who 
can  adapt  themselves  to  the  neces- 
sities of  peace  will  keep  that 
audience.  National  news  will  come 
into  its  own  again  as  this  nation 
witnesses  a  renewed  labor  vs.  manu- 
facturer struggle.  Senate  commit- 
tees will  probe  slightly  gamey  war 
contracts.  A  300  million  dollar 
debt  must  be  lifted. 

"Local  news,  generally  slighted 
by  individual  stations,  will  come 
into  its  own  as  soon  as  the  radio 
industry  discovers  what  newspaper- 
men know — that  the  man  next  door 
is  a  lot  more  important  than  any 
three  out-of-state  senators. 

"Don't  sell  overseas  news  short. 


The  American  listener  has  a  big 
stake  in  what  happens  to  Britain 
Germany,    Poland,    the  Balkans^"* 
Japan,  China  and  other  nations." 

In  a  letter  to  Broadcasting,  Mr. 
Miller  of  KVOO  Tulsa,  takes  issue 
with  some  who  believe  that  there 
will  be  a  lessening  of  interest  in 
news  now  that  the  war  is  over  re- 
gardless of  media  considerations. 
Mr.  Miller  says: 
"It  is  my  firm  conviction  that  the 
war  has  built  a  permanent  audience 
for  radio  news  and  that  any  decline 
in  audience  will  be  negligible. 

"I  am  sure  that  newspapers  are 
not  losing  any  sleep  over  lack  of 
news  or  lack  of  reader  interest  in 
current  events.  The  history  of 
newspapers  has  been  a  long  and 
continued  growth  despite  postwar 
periods.  j 

"I  do  heartily  agree,  however, 
that  some  radio  stations  should 
rightfully  worry  over  the  future 
of  their  radio  news,  but  these  are 
the  stations  where  managers  have 
failed  properly  to  recognize  the  im- 
portance of  a  professionally  staffed 
news  department.  Untrained  news- 
men, whose  only  claim  to  member- 
ship in  the  fourth  estate  was  a  title 
conferred  by  the  radio  station  man- 
ager, are  definitely  facing  a  critical 
situation.  The  day  when  the  un- 
trained man  or  the  announcer  can 
tear  off  copy  from  a  teletype  ma- 
chine ended  with  World  War  II. 

"It  is  my  honest  prediction  that 
these  radio  station  managers  who 
have  failed  to  avail  themselves  of 
the  services  of  trained  newsmen 
will  soon  realize  their  mistakes.  L*f^ 
doubt  seriously  if  any  profession- 
ally trained  newsman  in  a  radio 
station  is  worrying  about  the  fu- 
ture of  his  newscasts.  He  is  trying 
to  meet  this  situation;  he  has  the 
skill  to  prepare  a  broadcast  which 
will  be  interesting  or  at  least  the 
ability  to  experiment  with  his  news 
broadcast  sufficiently  to  determine 
what  his  listeners  like  to  hear  in 
the  area  served  by  the  radio  sta- 
tion. Without  doubt,  radio  station 
news  departments  are  going  to  pre- 
sent more  regional  and  local  news, 
but  this  is  not  an  innovation — that 
is,  if  the  department  was  efficiently 
operating  under  skilled  direction 
{Continued  on  page  76) 


Page  74    •    October  1,  1945 


•  Symbolizing  Winged  Victory,  Nike 


from  Samothrace  is  a  masterpiece  of  sculpture  of  280 
B.C.,  treasured  throughout  the  ages  by  all  peoples 
for  sheer,  simple,  lasting  beauty. 

Pride  of  craftsmanship  is  represented  by  idealism  in 
conception  and  execution  of  Detrola  radio  receivers, 
automatic  record  changers  and  other  electronic  in- 
struments ...  all  of  unsurpassed  beauty  and  value 
.  .  .  developed  especially  for  the  world's  outstanding 
merchants  and  their  customers. 


DETROIA  RADIO  DIVISION  |^  OF  INTERNATIONAL  DETROIA  CORPORATION,  DETROIT  9,  MICHIGAN  \  <^&Cl%0&<Sfycic/c& 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •  Page 


You  cannot  cover  the 

tremendous  New  York 

market  without  using 

WBNX,  because  .  .  . 

WBNX  reaches 
• 

2,450,000  Jewish    speaking  persons 
1,523,000   Italian    speaking  persons 
1,235,000   German  speaking  persons 
660,000   Polish    speaking  persons 
• 

STRENGTHEN  your  present 
New  York  schedules  with 
WBNX.  Our  program  de- 
partment will  assist  you  in 

the  translation  of  your  copy., 


News 

(Continued  from  page  7U) 

before  the  war.  When  war  captured 
the  headlines,  it  merely  meant  we 
were  forced  to  drop  some  of  the  lo- 
cal and  regional  news,  or  tell  it 
with  greater  brevity  in  order  to 
make  room  for  the  war  news.  This 
situation,  I  think,  is  going  to  be 
even  more  pronounced  when  radio 
stations  realize  the  job  they  have  to 
do  for  the  area  they  are  serving. 
There  will  be  a  great  increase  in 
local  and  regional  coverage  which 
will  require  trained  newsmen  and 
at  the  same  time  will  give  a  new 
listener  appeal  to  radi6  news  broad- 
casts." *! 

Mr.  Driscoll  said:  During  the 
war  years  we  basically  broadcast 
one  story — the  war.  There  were 
hundreds  of  other  stories  that 
never  found  their  way  into  the 
quarter-hour  news  periods  because 
there  wasn't  time  for  them.  The 
war  is  over,  but  its  end  has  brought 
about  a  world  situation  which  will 
spark  off  news  events  every  hour. 
Many  of  those  news  events  are  go- 
ing to  take  place  right  in  our  home 
town,  others  in  nearby  communi- 
ties, in  Washington,  throughout  the 
country. 

Greater  care  must  be  exercised 
in  the  selection  of  news  as  taken 
from  wire  service  printers.  The 
human  interest  item,  the  bright 
story,  will  come  into  its  own.  We 
must  dig  up  our  own  stories  in 


LOOKING  OVER  scores  for  future 
Voice  of  Firestone  programs  are 
Gladys  Swarthout,  operatic  singer, 
Harvey  S.  Firestone  Jr.  (left), 
sponsor  president,  and  Howard 
Barlow,  orchestra  director. 


many  instances.  At  this  station  we 
began  this  treatment  right  after 
Jap  Surrender  Day. 

A  mobile  unit  is  now  a  neces- 
sity for  a  news  conscious  station. 
It  must  be  equipped  with  the  latest 
shortwave  transmitters;  recording 
equipment,  both  stationary  and 
portable;  remote  facilities,  every- 
thing that  will  enable  the  news  divi- 
sion to  bring  in  news  from  the  field. 
A  WOR  mobile  unit  is  priority 
item  with  the  station  and  is  ex- 
pected to  be  in  operation  right  af- 
ter the  first  of  the  year. 

Through  the  use  of  a  mobile  unit, 
features  such  as  those  which  were 


built  slowly  into  quarter-hour  pe- 
riods before  the  war,  can  now  b^,,. 
fed  right  into  regularly  established 
news  periods.  Thus  the  audience 
will  HEAR  the  news  events  of  the 
community,  news  events  for  which 
it  bought  newspapers  in  the  past. 
Such  spot  news  and  human  interest 
pickups  will  serve  to  dramatize 
the  news  periods,  will  hold  and  in- 
crease the  news  listening  habit. 

Documentary  news  is  something 
this  station  believes  in  and  helped 
to  pioneer.  We  exposed  black  mar- 
kets, traffic  violations  arid  brdughfc 
eyewitness  accounts  of  ship  sink- 
ings off  our  coast. 

On  the  other  hand,  international 
news  is  not  going  to  be  relegated  to 
the  scrap  heap.  We  cannot  afford 
to  be  so  complacent,  although  such 
a  tendency  seems  to  be  in  the  offing.  *»i 


Esso  Plaques 

STANDARD  OIL  of  New  Jersey, 
New  York  (Esso),  is  awarding 
silver  plaques  in  celebration  of  its 
10th  anniversary  to  10  stations  for 
"10  years  of  serving  public  by 
working  together — 1935-45".  The 
plaques  were  signed  "Your  Esso 
Reporter".  Stations  thus  honored 
are  WBZ,  WGY  Schenectady,  WJZ 
New  York,  KDKA  Pittsburgh, 
WBAL  Baltimore,  WRVA  Rich- 
mond, WBT  Charlotte,  WWNC 
Asheville,  WPTF  Raleigh,  WTAR 
Norfolk.  Agency  is  Marschalk  & 
Pratt,  New  York. 


WHEN  THE  BUBBLE  BURST! 


V-J  Day  Plus  One  meant  the  END  of  good 
business  in  many  an  "armament  town". 
But  Roanoke  didn't  change.  Roanoke  was 
busy  with  war  work,  but  OUR  big  indus- 
tries .  .  .  railroading,  steel  production, 
rayon  manufacture  .  .  .  face  a  secure  post- 
war without  re-tooling  or  reconversion. 

LET  US  INTRODUCE  YOU  TO  THE  PEOPLE 
OF  SOUTHWEST  VIRGINIA  WHOSE  PROS- 
PERITY HAS  A  FIRM  FOUNDATION.  One 
station — WDBJ — gives  you  a  top  cover- 
age of  Roanoke  and  Southwest  Virginia. 
A  class  B  quarter-hour,  once,  costs  only 
$30;  Write  for  further  information,  or  call 
Free  &  Peters! 


CBS    .    5000  WATTS    •    960  KC 

Owned  and  Operated  by  the 
TIMES-WORLD  CORPORATION  J 

FREE  &  PETERS,  Inc.,  Natl.  Representatives 


Page  76    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


^Ae  Combinations  Georg/a 


Only  A  Combination  of  Stations  Can  Cover 
Georgia's  Three  Major  Markets 


ATLANTA 


500QW*    920  Kc 


O 


WMAZ 


5000W    940  Kc 


MACON 


WTOC 


5000W  T290Kc 


AVAILABLE  AT  COMBINATION  RATES 


SAVANNAH 


All  CBS 


] 

1 
1 


NO  SINGLE  STATION,  regardless  of  power,  has  a  strong 
enough  signal  to  deliver  primary  coverage  of  Georgia's 
three  major  radio  markets. 

But  the  GEORGIA  MAJOR  MARKET  TRIO,  consisting 
of  the  three  CBS  stations  in  these  three  markets 
does  the  job 

—AT  ONE  LOW  COST 


Georgia  Maark°ertTrio 


Represented  by  THE  KATZ  AGENCY,  Inc. 


LINGO 

VERTICAL  TUBULAR 
STEEL  RADIATORS 

Available  Now 
For  Prompt  Delivery 


Yes,    "Post-War"    is  HERE. 
Those  plans  for  station  im-  1 
provement  are  now  ready  for  1 
action  . .  .  and  Lingo  is  ready  to  J 
fulfill    your    antenna    needs.  | 
Look  to  Lingo  for  greater  effi-  f 
ciency   and   performance   to  I 
meet  tomorrow's  keen  compe-  I 
tition.   Lingo   Radiators  and  jj 
supporting  poles  are  available 
for  AM,  FM,  Television  and  all 
UHF  applications.  If  you  are 
not  ready  for  installation  now, 
we  will  construct  now  and  de- 
liver when  you  are  ready! 


Please  include  in  your  inquiries  the 
height  required  and  approximate 
site,  so  that  complete  quotation  can 
be  made  immediately,  covering  the 
radiator  itself  and  its  subsequent 
erection  when  so  desired. 

JOHN  E.  LINGO  &  SON,  INC 

EST.  1897  CAMDEN,  NEW  JERSEY 


VERTICAL 


WEST  COAST  PICKS 
PROGRAMS  FOR  25TH 

PROGRAM  entries  from  KNX  Los 
Angeles  and  KIT  Yakima,  Wash., 
won  West  Coast  contest  for  best 
broadcasts  commemorating  25th 
anniversary  of  broadcasting.  Staged 
under  auspices  of  Packard-Bell  Co., 
Los  Angeles  radio  set  and  equip- 
ment  manufacturer,  competition 
was  set  up  with  assistance  of  Pa- 
cific Advertising  Assn.  Clubs.  Pro- 
grams from  39  stations  were  sub- 
mitted. 

Two  sets  of  awards  will  be  pre- 
sented, competing  stations  being  di- 
vided into  those  of  5,000  w  and  over, 
and  those  under  5,000  w.  Silver  plac- 
ques  are  to  be  awarded  KNX  and 
KIT,  with  cash  awards  for  winning 
writers  and  producers.  Tom  Hargis 
is  KNX  producer,  with  Everett 
Tomlinson,  assistant  program  di- 
rector of  CBS  Pacific  Coast  and 
KNX  sharing  writer  credit  with 
Beth  Barnes.  Vern  Carny,  head  of 
continuity  and  radio  sales  director 
for  KIT,  and  Edna  Kimpel  Waugh, 
continuity  writer,  will  receive  sec- 
ond set  of  prizes. 


FAME  FOR  MARILYN 

WGL  Singer  Gets  Lead  in 
 Broadway  Musical  


Star  Parades 

NBC  WILL  present  two  parades 
of  NBC  stars  on  Sunday,  Oct.  7, 
5  to  6  p.  m.,  and  Monday,  Oct.  8, 
10-11  p.  m.,  or  possibly  11:30  p.  m. 
Originating  from  stars  usual  origi- 
nation point,  New  York,  Chicago 
and  Hollywood,  Sunday  program 
will  cancel  the  General  Motors 
Symphony  of  the  Air  and  Monday's 
program  will  cancel  the  Carnation 
contented  program  and  Mars  Can- 
dy's "Dr.  I.  Q."  Sunday's  show 
will  feature  stars  and  programs  ap- 
pearing regularly  on  NBC  Mon- 
day, Tuesday  and  Wednesday 
nights  and  Monday's  parade  will 
star  the  rest  of  the  week's  top 
programs  and  artists.  Sponsor 
identification  will  be  used  as  each 
star  or  preview  of  program  is  aired. 


At  Familiar  Mike 
BACK  in  home  town,  Marilyn  Max- 
well, MGM  actress  released  for  star 
role  in  "Nellie  Bly,"  Broadway 
musical,  appeared  on  WGL  Fort 
Wayne  where  she  formerly  did  free- 
lance shows  as  singer  and  tap 
dancer.  She  was  interviewed  by 
Rosemary  Stanger,  WGL  public 
service  director,  during  the  Holly- 
wood Reporter  program. 

Miss  Maxwell  (Mrs.  John  Conti), 
co-stars  with  Victor  Moore  and 
William  Gaxton  in  the  show,  which 
Eddie  Cantor  will  direct.  She  will 
appear  on  the  Chesterfield  Supper 
Club  and  Kraft  Music  Hall,  and  do 
a  personal  appearance  in  Phila- 
delphia at  the  Earle  Theatre. 


Tour  Canada 

CHINESE  BROADCASTERS  have 
visited  Canadian  Broadcasting 
Corp.  offices  and  studios  at  Mon- 
treal and  Toronto.  They  have  been 
touring  the  U.  S.  and  now  are  visit- 
ing Canadian  stations  to  study 
Canadian  system  of  government- 
owned  and  privately-owned  sta- 
tions. Visitors  are  T.  Y.  Chen, 
deputy  director  of  the  Chinese 
Central  Broadcasting  Adm.;  S.  T. 
Fan,  chief  engineer;  T.  Y.  King, 
chief  architect  and  acoustics  ex- 
pert, and  H.  K.  Hsu,  program  di- 
rector. 


RADIATORS 


UNIVERSAL  RESEARCH  LABORATORIES 

%adio  Engineering  Consultants 

ANNOUNCE  THE  OPENING  OF  THEIR  OFFICES 

NOVEMBER  1,  1945 
UNDER  THE  DIRECTION  OF 

ROYAL  V.  HOWARD 

DOUGLAS  5380         1  NOB  HILL  CIRCLE        SAN  FRANCISCO 


78    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Fetzer 

(Continued  from  page  10) 

if  ever  given  another  opportunity. 
Only  occupation  and  a  rebirth  in 
the  principles  of  democratic  edu- 
cation will  change  the  format. 

Concerning  the  Russians,  I 
gained  a  definite  impression  that 
Americans  are  no  exception  in  the 
inborn  pattern  of  Russian  distrust. 
On  the  other  hand,  there  seemed  to 
be  a  dim  hope  ahead  that  Russians 
are  becoming  curiously  interested 
in  American  integrity. 

What  does  all  this  have  to  do 
with  radio  in  Europe?  In  my  mind, 
it  illustrates  the  need  for  a  definite 
American  message  by  radio  for  Eu- 
ropean consumption.  America  needs 
powerful  radio  voices  inside  Eu- 
rope to  tell  again  and  again  the 
story  of  freedom.  We  need  to  ex- 
plain to  Europeans  that  in  the  ag- 
gregate Americans  are  English, 
French,  Italian,  German,  Russian 
and  almost  every  other  nationality 
on  the  face  of  the  earth. 

Common  Heritage 

We  need  to  tell  Europeans  that 
our  forefathers  sprang  from  a 
common  heritage  and  that  it  was 
these  same  forefathers  who  left 
the  shores  of  their  homelands  to 
come  to  America  in  order  that  they 
might  breathe  the  breath  of  life. 
That  they  came  to  these  shores 
to  fulfill  a  dream  .  .  .  that  man 
could  one  day  speak  the  thoughts 
of  his  own  choosing,  or  could  stroll 
through  the  streets  at  night,  un- 
afraid, or  could  speak  to  his  own 
God,  in  his  own  church,  without 
fear  and  trembling.  That  great 
strength,  a  youthful  heart,  vast 
enterprise  and  hard  work  created 
a  new-found  freedom.  And  from 
that  freedom  sprang  the  demo- 
cratic institutions  of  America  and 
thus  the  greatest  free  people  on 
earth. 

American  radio  voices  in  Europe 
need  to  reiterate  that  story  day 
and  night,  expressing  the  hope  that 
Europeans,  too,  may  erect  and 
build  democratic  institutions.  They 
need  to  be  told  that  they  may  build 
free  governments,  which  will  be 
sustained  by  a  free  press  and  a 
free  radio.  Our  American  radio 
voices  in  Europe  need  to  tell  the 
story  of  a  free  radio  with  all  due 
emphasis  on  the  fact  that  there 
cannot  be  a  free  press  without  a 
free  radio. 

We  need  to  so  strongly  inculcate 


TWO  BROADCASTERS 
SET  UP  LAB  FOR  NAVY 


I  5000     Watts     Full  Time 

JSmmmSA  ■  '-immmmm 
\  American      Broadcasting  Co. 


ited  by  John  BLAIR  &  CO. 


Mr.  Towner 


Mr.  Townsend 


SPECIAL  devices  laboratory  was 
set  up  by  two  broadcasters  as  their 
last  official  act  before  leaving  the 
Naval  Airship  Training  &  Experi- 
mental Command  at  Lakehurst,  N. 
J.,  under  command  of  Rear  Adm. 
C.  E.  RosendahL-_The  broadcasters 
were  Orrin  W.  Towner,  now  back 
at  WHAS  Louisville,  and  Comdr. 
S.  W.  Townsend,  owner  of  WKST 
New  Castle,  Pa.,  and  president- 
treasurer  of  WARC  Rochester, 
N.  Y. 

Mr.  Towner  was  associate  di- 
rector of  Airborne  Instruments 
Lab.  of  Columbia  U.  Division  of 
War  Research,  in  charge  of  trans- 
fer of  personnel,  supplies  and  fix- 
tures to  the  new  laboratory.  At 
WHAS  he  is  technical  director, 
on  leave  since  Pearl  Harbor.  Comdr. 
Townsend  was  communications  of- 
ficer of  the  Command  [Broadcast- 
ing, July  23]. 

that  story  in  European  minds  that, 
of  their  own  volition,  they  will  erect 
a  system  of  a  free  radio  and  a  sys- 
tem of  a  free  press.  By  following 
these  fundamental  lessons,  the 
propaganda  pressure  from  other 
European  radio  voices  will  fall  of 
its  own  weight.  Freedom  will 
spread,  America  will  win  the  peace 
and  Europe  will  win  a  new  hope 
which  will  resound  forever  to  the 
glory  of  the  United  States. 

The  continued  use  of  shortwave 
stations  here  at  home  will  not  do 
the  whole  job.  Something  more 
must  be  done.  I,  for  one,  heartily 
endorse  our  government's  effort  to 
secure  time  on  Radio  Luxembourg 
and  Radio  Monte  Carlo — these  two 
voices  will  go  a  long  way  toward 
the  completion  of  the  American 
scene  in  Europe. 


THERE'S  ONLY 

1 

STATUE  OF 
LIBERTY 
but 

WHiTrEACHES  2  NEW  YORKS! 

(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,40], 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
>  Metro-Goldwyn-Mayer— 
loew's  Affiliate 


BROADCASTING    •    Broadcast  Advertising 


WJW  and  the  Cleveland  market  offer 
plenty  of  opportunity  for  expansion 

Here,  in  the  7th  largest ...  5th  richest... 
3rd  most  densely  populated  area  in  the 
United  States  is  an  audience  that  spends 
more  than  a  billion  dollars  annually. 
Here  WJW . . .  across  the  board,  Mon- 
day thru  Friday,  delivers  more  morn- 
ing dialers  per  dollar  in  Cleveland .  . . 
up  to  20%  more  than  any  other  station. 


ABC  Network 


5000  Watts 


October  1,  1945    •    Page  79 


Boosters 

(Continued  from  page  16) 

of  the  equipment  employed  for  the 
interconnecting  circuit  as  well  as 
the  economic  factors.  Now  the 
worst  of  these  difficulties  are  said 
to  be  eliminated  by  the  new  engi- 
neering developments. 

According  to  Mr.  Frazier  many 
local  stations  now  having  night 
service  areas  less  than  line-of- 
sight  from  the  transmitter  tower 
can  have  greatly  improved  cover- 
age. In  some  cases  this  might  equal 
or  even  exceed  the  interference- 
free  coverage  of  some  regional  sta- 
tions if  more  than  one  satellite 
were  used.  Regional  stations  would 
enjoy  corresponding  increase  in 
interference-free  service  areas. 

Nine  channels  in  the  ultra-high 
frequency  band  would  be  adequate 
for  this  service,  according  to  Mr. 
Frazier.  He  described  the  engineer- 
ing aspects  of  the  operation  thus: 


"A  very  small  portion  of  the 
antenna  carried  current  from  the 
controlling  transmitters  would  be 
used  for  the  double  side  band  am- 
plitude modulation  of  the  high- 
frequency  transmitter.  The  audio 
program  would  be  present  as  sec- 
ondary modulation.  At  the  unat- 
tended satellite  a  high-frequency 
receiver  would  eliminate  the  high- 
frequency  component  and  the  re- 
sultant broadcast  frequency  car- 
rier would  be  amplified  in  order 
to  drive  the  antenna  of  the  satel- 
lite. It  is  proposed  to  use  highly 
directive  antenna  with  both  the 
transmitter  and  the  receiver." 

Mr.  Frazier  said  the  RMA  sub- 
committee was  drawing  up  sepa- 
rate standards  for  each  of  the 
five  components— satellite  control 
transmitter,  satellite  control  trans- 
mitting antenna,  satellite  control 
receiving  antenna,  satellite  con- 
t  ol  receiver  and  AM  satellite 
transmitter.    Of    these    five,  the 


first  four  are  similar  to  common 
carrier  relays. 

Location  of  satellite  transmit- 
ters will  involve  careful  engineer- 
ing practice,  he  said,  and  amount 
of  power  radiated  should  be  con- 
trolled to  place  resultant  mush 
areas  where  there  are  few  listen- 
ers. 

Few  standard  broadcast  sta- 
tions, except  those  on  clear  chan- 
nels, do  not  have  areas  where  the 
signal  to  noise  area  could  not  be 
improved,  or  interference  condi- 
tions alleviated,  said  Mr.  Frazier. 
This  would  bring  a  corresponding 
increase  in  the  public  service  ren- 
dered by  these  stations. 


Parr  is  111 

GRANT  PARR,  NBC  correspond- 
ent in  Rome,  has  been  stricken  with 
tuberculosis  and  is  in  an  Army 
hospital  at  Naples.  He  has  been 
overseas  five  years  and  was  about 
to  return  to  the  States. 


THE  BRANHAM  COMPANY 


<3)efaoM 
c€/iai/cMe 


f 

KTHS  Hot  Springs,  Ark. 

KFMB    ....    San  Diego,  Calif. 

KWKH  Shreveport,  La. 

WCPO  Cincinnati,  Ohio 

WTJS  Jackson,  Tenn. 

WNOX    ....    Knoxville,  Tenn. 

WMC  Memphis,  Tenn. 

KTBC  Austin,  Texas 

KRIC  Beaumont,  Texas 

KWBU    .    .    .   Corpus  Christi,  Texas 

KRLD   Dallas,  Texas 

WCHS  .  .  .  Charleston,  W.  Va. 
WBLK  ....  Clarksburg,  W.  Va. 
WSAZ  .  .  .  Huntington,  W.  Va. 
WPAR    .    .    .    Parkersburg,  W.  Va. 


MBS  Co-Op  Series 
Have  612  Sponsors  I 

Programs  Net  $2,900,000  Per 
Year,  Hauser  Data  Show 

MUTUAL,  which  began  experi- 
menting with  cooperative  programs 
produced  and  broadcast  by  the  net- 
work but  sponsored  by  various  ad- 
vertisers on  individual  affiliated  sta- 
tions, as  far  back  as  1937,  today 
has  13  co-op  programs  on  the  air, 
sponsored  by  612  local,  regional  and 
national  advertisers.  They  spend 
some  $2,900,000  annually  for  the 
time  and  talent  on  276  mutual  sta- 
tions, according  to  a  report  made 
last  week  by  B.  J.  Hauser,  director 
of  the  network's  cooperative  depart 
ment. 

Of  the  13  programs,  10  are  quar- 
ter-hour, Monday-through-Friday, 
broadcasts;  one  is  a  quarter-hour 
thrice-weekly;  one  is  a  Sunday  aft- 
ernoon quarter-hour  and  one  a  Mon 
day  night  half -hour  show.  Seven  of 
the  13  are  news  commentators  and 
analysts;  the  others  include  wom- 
an's program,  Hollywood  program 
juvenile  show,  sports  commentary, 
novelty  program  and  mystery  thril- 
ler. 

Analyzing  the  operations  of  his 
department,  Mr.  Hauser  itemized 
seven  major  factors:  1.  the  basic 
aim  is  for  programs  that  will  appeal 
to  listeners,  will  do  a  selling,  ad- 
vertising and  merchandising  job 
for  sponsors,  and  are  priced  fairly. 

Merchandising  Aids 

2.  Programs  are  supplemented 
with  hard-hitting,  practical  mer- 
chandising helps  for  stations  and 
sponsors.  Some  weeks  ago  the  net- 
work sent  its  stations  a  list  of  more 
than  100  ideas  for  use  by  local 
sponsors.  As  much  information  as 
the  network  can  get  on  local  mer- 
chandising of  advertisers  is  passed 
along  to  its  stations  for  the  benefit 
of  other  sponsors.  The  co-op  de- 
partment also  works  out  special 
merchandising  plans  for  its  pro- 
grams. 

3.  Organized  audience  promotion 
material  is  prepared  and  supplied 
to  stations  for  their  use  and  for 
sponsors. 

4.  Stations  are  sent  printed  and 
mimeographed  promotion  materials, 
written  from  the  local  point  of  view, 
to  help  them  sell  co-op  programs  to 
their  local  advertisers. 

5.  Co-op  department  keeps  na- 
tional and  regional  advertisers  and 
advertising  agencies  and  also  the 
station  representatives  of  all  Mu- 
tual stations  informed  of  available 
co-op  programs. 

6.  The  department  does  much  in- 
dividualized work  with  stations,  in- 
cluding producing  hundreds  of  let- 
ters a  month  on  specific  prospects 
for  particular  co-op  shows,  thank- 
you  letters  to  advertisers  from  tal- 
ent, merchandising  letters  to  cus- 
tomers of  local  sponsors,  etc. 

7.  Specific  sales  information  is 
exchanged  among  stations  to  help 
them  make  more  sales  and  more 
renewals.  A  house  organ,  The  Mu- 
tual Co-op,  fulfills  this  function 


Page  80    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Pulse  Rates  Winchell  Tops  for  P.M.; 
Two   Serials   Tie  for  First  Daytime 


WALTER  WINCHELL  is  the  top 
evening  show  and  Bachelor's  Chil- 
dren and  Life  Can  Be  Beautiful 
are  top  daytime  shows  according 
to  a  New  York  listeners  rating 
compiled  by  The  Pulse,  Inc.,  for 
September.  Ten  highest  ranking 
shows  for  New  York  audiences 
were  listed  for  both  evening  and 
daytime  by  quarter-hour  ratings. 

Report  shows  that  Winchell's 
rating  was  16.0,  and  Bachelor's 
Children  and  Life  Can  Be  Beauti- 
ful were  each  5.9.  Other  top  eve- 
ning shows  and  their  ratings  were: 
Lux  Radio  Theater,  13.7;  Aldrieh 
Family,  12.7;  Gabriel  Heatter,  12.3; 
Mr.  District  Attorney,  and  Your 
Hit  Parade,  12.0;  Charlie  McCar- 
thy, 11.7;  Dr.  Christian,  11.0;  Sus- 
pense and  Counterspy,  10.7. 

Other  day  shows  and  their  ratings 
were:  Kate  Smith  Speaks  and 
Stella  Dallas,  5.8;  When  A  Girl 
Marries,  5.5;  Breakfast  Club,  5.4; 
Aunt  Jenny's  Stories,  Big  Sister, 
Helen  Trent  and  Young  Widder 
Brown,  all  5.3. 


in  Hollywood  (sponsored  by  Kel- 
logg) ;  Grand  Central  Station  and 
Portia  Faces  Life.  John  W.  Vander- 
cook  had  largest  number  of  men 
listeners  per  listening  set,  0.64. 
Leading  children  listeners  (1.25) 
was  Terry  and  the  Pirates. 

Top  10  weekday  programs,  in 
order,  are:  When  a  Girl  Marries, 
Portia  Faces  Life,  Ma  Perkins 
(CBS),  Breakfast  in  Hollywood 
(Kellogg),  Young  Widder  Brown, 
Pepper  Young's  Family,  Stella 
Dallas,  Just  Plain  Bill,  Life  Can 
Be  Beautiful,  Backstage  Wife,  Our 
Gal  Sunday,  Today's  Children. 

CAB  Expands 

Cooperative  Analysis  of  Broad- 
casting, Inc.,  New  York,  has 
doubled  its  headquarters  space  at 
11  W.  42nd  St.  Present  head- 
quarters, established  less  than  a 
year  ago,  became  inadequate  when 
CAB  embarked  on  its  extended  ex- 
pansion program  last  spring,  ac- 
cording to  A.  W.  Lehman,  presi- 
dent. 


I  Asch 

(Continued  from  page  18) 

audience  and  steadier  business 
I  flow. 

Hopefully,  we  await  the  immi- 
nent flow  of  FM  sets,  a  larger 

■  audience  and  a  boost  in  rate. 

A  paramount  problem  in  1941, 
as  it  is  today,  was  the  building  of 
a  listener  load— FM  radio  homes. 

Radio  set  wholesalers  and  retail- 
ers were  approached  with   a  co- 
operative plan.  Demonstration  pro- 
1  grams  were  broadcast  for  specific 
dealer  meetings. 

Dealers  were  sold  a  package  by 
H  our  staff:  We  designed  and  pro- 
duced a  14-piece  silk-screen  window 
;  display  unit;  installed  a  dipole  on 
the  dealer's  roof  free  for  demon- 
stration purposes;  conducted  a  re- 

•  tail  FM  salesman's  institute  and 
.  gave  the  dealers  trained  salesmen; 
i  arranged  for  local  theater  display 
.  and  drawing  for  sets  with  coupons 

■  obtainable  at  dealers  stores  to  pro- 
|  mote  store  traffic;  printed  point-of 
i  sale   leaflets;    ran  full   page  co- 

■  operative  ads  in  local  newspapers; 
,i  trained  FM  service  men  for  deal- 
, ;  ers,  all  this  for  a  slight  commis- 

•  sion  on  each  set  from  the  whole- 
saler to  help  defray  our  cost.  This 

13  very  worth-while  operation  cost 
|]|  us  about  $3,000. 

Audience  Promotion 

With  a  truck  load  of  noise  making 
L  props,  talks  on  FM  were  delivered 
before     Rotary,     Kiwanis,  and 
other  service  clubs,  PTA  groups, 
schools  and  other  group  exposures 
j|[  in  the  entire  service  area. 

Names  and  addresses  of  FM  set 
1  [  purchasers  were  obtained  from 
. .  dealers,  a  flow  of  mail  was  en- 
\  i  couraged  by  the  offer  of  "Pioneer 
1  Listening  Certificates".  A  direct- 
5  j  mail  campaign  of  friendly  letters 
[  .  welcomed  these  new  listeners. 
J  i  Newspaper  relations,  locally,  are 
t :  cordial.  WBCA  programs  are  fully 
j  i  listed  and  both  paid  display  and 
ill  reader  space  is  used  judiciously  on 
I  •  an  average  of  three  times  weekly. 

New  progressive  plans  are  now 
n  i  in  the  works.  For  instance,  the 
i  I  "If  you  buy  a  new  radio  without 
I  FM — you'll  obviously  have  an  obso- 
lete radio,"  newspaper  campaign, 
j  fnow  underway. 

I  WBCA  has  been  a  consistent 
f>  leader  in  civic  affairs,  war  bond 
I  drives,  blood  donor  campaigns,  and 

all  war  activities. 
1  .  Sixty-eight  civic,  educational  and 
"''religious  local  remote  programs 
ie  were  produced  last  year,  plus  520 
J'  civic,  educational  and  religious 
V  local  live  studio  shows. 

We  are  proud  of  the  many  WBCA 
j  citations  for  public  service. 
II 

t-  •  Personnel 

ts  h 

|      With  24  of  our  staff  in  the  armed 
I  forces,  the  replacement  and  train- 
ing  problem  was  a  bit  of  a  head- 
i  ache. 

:,  After  some  experience  with  AM 
l'  experienced  personnel,  it  was  our 
re  iecision  to  carefully  select  young 
;alented  "hams"  for  engineers  and 
r    nexperienced  but  promising  young- 


Set  Prediction 

DR.  O.  H.  CALDWELL,  editor  and 
electrical  engineer  and  chairman 
of  civilian  radio  committee  of 
American  Standards  Assn.  who 
spoke  on  "Home  Receiving  Sets" 
during  intermission  of  CBS  Sym- 
phony broadcast  Sept.  30,  pointed 
out  that  home  receiving  sets  should 
be  manufactured  at  nearly  pre-war 
rate  by  Christmas,  and  radios  will 
have  improved  sensitivity  and  se- 
lectivity, plus  many  new  automatic 
devices. 


sters  for  the  program  department. 
Careful  training  with  enthusiastic 
response  has  built  a  sparkling 
series  of  programs  and  talent. 
Every  AM  station  in  our  immediate 
service  area  has  drawn  at  least 
one  of  our  "graduates,"  so  the  sys- 
tem must  be  good. 

Conclusions 

The  management  of  an  FM  sta- 
tion with  an  AM  affiliation  is 
neither  expensive  nor  difficult. 

The  management  of  an  inde- 
pendent FM  station  will  require 
careful  planning  and  promotion 
for  at  least  two  to  three  more 
years.  AM  commercial  competi- 
tion will  be  keen  and  bitter  in  small 
communities,  for  instance:  A  local 
AM  station  in  Schenectady  bought 
newspaper  space  to  advertise  "This 
is  not  an  FM  station,  and  can  be 
heard  on  any  set." 

Away  from  the  metropolitan 
centers  like  New  York,  and  Chi- 
cago, FM  will  rapidly  take  over 
and  the  transition  period  can 
readily  be  in  less  than  two  years. 

The  public,  always  receptive  to 
better  equipment  and  service,  will 
force  the  demand  for  FM  sets  when 
FM  service  becomes  available. 

Four  years  of  fulltime  opera- 
tion under  the  most  adverse  condi- 
tions without  dipping  prohibitively 
into  the  red — argues  well  for  FM 
operation  in  normal  times  with 
sets  available. 

With  the  establishment  of  FM, 
I  believe  that  the  multiplexing  of 
facsimile  will  become  a  better  com- 
mercial combination  than  television 
for  at  least  10  years  in  smaller 
communities. 

Among  the  things  to  come,  with 
apologies  to  Drew  Pearson,  will  be 
a  coast-to-coast  FM  network  built 
by  a  group  of  enterprising  new- 
comers with  successful  business 
backgrounds. 

FM  today  has  too  many  solici- 
tous "relatives,"  so  publicly  con- 
cerned with  its  growth  that  pro- 
tective blankets  are  continually 
being  applied  against  every  theo- 
retical chill  or  draft.  The  lusty 
infant  may  well  be  smothered 
under  the  pile, — but  I  don't  think 
so.  FM  has  learned  to  walk  and 
will  soon  be  running. 
Next  week:  Fred  Joyner,  program 
director,  WTNT  Pittsburgh,  dis- 
cusses Programming  and  Produc- 
tion on  FM  stations. 


'When  Girl  Marries'  Leads 

For  the  eighth  time  in  1945  When 
a  Girl  Marries  heads  the  top  10 
weekday  programs,  according  to 
the  September  Daytime  Report  of 
C.  E.  Hooper  Inc.  Average  daytime 
sets-in-use  was  15.0,  a  decrease  of 
8.4  under  August  and  0.2  more 
than  a  year  ago.  Average  rating  is 
4.1,  which  is  1.6  less  than  August 
and  0.2  under  September  1944. 
Average  daytime  available  audience 
stands  at  71.0,  an  increase  of  3.0 
over  August  and  0.4  above  Sep- 
tember a  year  ago. 

Highest  sponsor  identification 
was  'Hymns  of  All  Churches,  with 
an  index  of  71.1.  Tied  for  highest 
number  of  women  listeners  per 
listening  set  (1.36)  are  Breakfast 


Foxx  on  WNAC 

JIMMY  FOXX,  veteran  major 
league  star,  who  just  closed  the 
season  with  the  Philadelphia 
Phillies  of  the  National  League,  has 
retired  from  baseball  and  on  Sun- 
day (Sept.  30)  was  to  begin  a 
weekly  sports  commentary,  Yours 
for  Life,  on  WNAC  Boston  on  be- 
half of  Life  Bread,  product  of 
Hathaway  Bakeries  Inc.,  Cam- 
bridge, Mass.  Mr.  Foxx  has  joined 
the  baking  firm  as  general  sales 
promoter  and  will  do  his  weekly 
commentary  1:45-2  p.m.  Sundays. 
Account  was  placed  by  James  A. 
Silin  Co.,  Boston. 


Women  Directors  Meet 

ASSN.  of  Women  Directors  of  NAB 
District  2  held  a  conference  in 
Albany  last  Saturday  with  Hazel 
Cowles,  WHAM  Rochester,  as 
chairman.  National  Officers  Alma 
Kitchell  and  Dorothy  Lewis  ad- 
dressed conference.  In  afternoon 
group  met  with  representatives  of 
the  CED  and  farm  and  home  safety 
division  of  state. 


Assignment  of  KRBA 
To  Yates  Is  Approved 

ASSIGNMENT  of  KRBA  Lufkin, 
Tex.  to  Darrell  E.  Yates,  station 
manager,  was  granted  last  Tuesday 
by  FCC.  At  the  time  application 
for  assignment  was  filed  in  October 
1942,  Mr.  Yates  was  to  pay  "$10, 
and  other  good  and  valuable  con- 
siderations" to  the  three  partners, 
Ben  T.  Wilson,  automobile  dealer; 
R.  A.  Corbett,  oil  distributor;  and 
Thomas  W.  Baker,  engineer  and 
banker.  Company  is  known  as  Red 
Lands  Broadcasting  Assn. 

In  the  same  action,  the  Commis- 
sion granted  renewal  of  the  sta- 
tion's license.  KRBA  has  been  on 
the  air  since  June  1938.  Mr.  Yates 
has  been  station  manager  since 
that  time. 


NBC  Adds  Studios 

NBC's  West  Coast  Radio  City  in 
Hollywood  will  be  enlarged  by  a 
new  wing  containing  two  audience 
studios.  New  building  will  be 
started  in  about  three  weeks,  with 
finished  job  expected  to  be  com- 
pleted in  four  to  six  months.  Build- 
ing will  cost  about  $630,000  and 
will  bring  to  six  the  number  of 
audience  studios  at  NBC  Holly- 
wood. 


Gerald  G.  White 

GERALD  G.  WHITE,  53,  with 
WGBI  Scranton,  Pa.,  since  March 
1928,  died  Sept.  18,  in  Veterans' 
Hospital,  Bath,  N.  Y.  With  the 
exception  of  five  years,  he  had  been 
employed  continuously  by  WGBI 
and  served  in  the  announcing,  sales 
and  promotion  departments.  He 
was  a  veteran  of  World  War  I, 
and  the  WGBI  10-year  club.  Sur- 
viving are  his  wife,  the  former 
Florence  Gavin,  and  four  children. 

October  1,  1945    •    Page  81 


3ROADCASTING    •    Broadcast  Advertisin g 


so*** 


Department  of  Commerce  statistics  prove  North  Carolina 
leads  the  South  in  salaries  and  wages.  In  1942  nearly  430 
million  dollars  was  paid  out  for  services  here.  That  sum 
nearly  doubles  the  average  for  the  nine  other  Southern 
states,  and  leads  the  second-ranking  Southern  state  by 
more  than  $92,000,000.  North  Carolina  has  the  cash 
with  which  to  buy  what  it  wants! 


IS 
NORTH 
CAROLINA'S 


With  50,000  Watts,  at  680  k.c. — and  NBC — Station 
WPTF  at  Raleigh  is  by  long  odds  the  No.  1  radio  salesman 
in  North  Carolina.  Let  us  send  you  the  complete  facts  and 
availabilities.  Or  just  call  Free  &  Peters! 


50,000  WATTS  — NBC 
J|    RALEIGH,  N.C. 

Free  &  Peters,  Inc.,  National  Representatives 


Durr 

(Continued  from  page  18) 

carry  commercial  programs  over 
their  FM  stations  as  well  as  their 
standard  broadcasting  stations 
without  additional  charge  to  the 
advertiser.  The  newcomer  with  only 
one  station  and  with  an  audience 
limited  by  the  number  of  FM  sets 
in  the  hands  of  the  public  will  be 
at  a  tremendous  competitive  dis- 
advantage." 

Improbability  of  much  pro- 
gram enlargement  in  the  com- 
mercial FM  field  makes  the  devel- 
opment of  educational  FM  broad- 
casting more  necessary  than  ever, 
Mr.  Durr  told  Conference  on  FM 
Education  at  Austin,  Tex.,  last 
Thursday.  He  emphasized,  how- 
ever, that  such  development  in  no 
way  lessens  the  responsibility  of 
the  commercial  stations  to  provide 
educational  programs. 

Mr.  Durr  suggested  that  it 
would  be  wise  for  educators  to 
establish  stations  early,  warning 
that  the  history  of  AM  may  be 
repeated  if  channels  reserved  for 
educational  broadcasting  are  lying 
idle  when  the  commercial  fre- 
quencies have  been  absorbed.  He 
added  that  it  would  be  psycholog- 
ically advantageous  for  educational 
stations  to  be  available  when  FM 
receivers  come  into  use. 

Local  Self-Expression 

The  ultimate  success  of  FM 
educational  stations,  the  Commis- 
sioner advised  the  Conference,  will 
depend  as  much  on  their  use  for 
local  self-expression  as  for  in- 
school  listening.  By  means  of  FM, 
he  pointed  out,  the  cultural,  intel- , 
lectual  and  recreational  needs  of 
all  the  children  and  adults  of  the 
community  can  be  served.  Local 
talent  can  be  tapped  and  new 
radio  techniques  may  be  explored. 

By  linking  educational  FM  sta- 
tions into  a  network  the  best  talent 
of  the  state  can  be  brought  to  each 
community,  he  said,  and  by  the  use 
of  transcriptions  the  best  programs 
can  be  interchanged  among  sta- 
tions. 

Mr.  Durr  estimated  that  a  na- 
tionwide FM  educational  system 
would  cost  less  than  $50,000,000 
and  would  add  only  about  one- 
third  of  1%  to  the  national  invest- 
ment in  the  physical  equipment  of 
our  schools  and  colleges.  Based  on 
estimates  for  a  statewide  network 
in  New  York  an  expenditure  of  1% 
of  the  annual  cost  of  $3,000,000,000 
for  operating  the  nation's  schools 
would  provide  educational  broad- 
casting 16  hours  a  day  throughout 
the  country,  he  added. 


WATT  On  the  Air 

MIDWESTERN  Broadcasting  Co. 
has  announced  the  opening  of 
WATT  Cadillac,  Mich.,  sister  sta- 
tion of  WTCM  Traverse  City, 
Mich.  WATT  operates  on  1240  kc, 
250  w.  Studio  and  transmitter  are 
housed  in  combination  building 
with  design  and  construction  super- 
vision handled  by  Les  Biederman, 
general  manager. 


Mueller  Expanding 
Its  News  Schedule 

C.  F.  MUELLER  Co.,  Jersey  City 
(macaroni  products),  last  week 
added  four  new  cities  to  its  news- 
cast schedule,  bringing  company's 
total  number  of  news  periods  to  76 
a  week. 

New  programs  were  added  on 
CKLW  Detroit,  WTOP  Washing- 
ton, WHEC  Rochester,  and  WAGE 
Syracuse. 

Mueller  campaign  now  comprises 
a  staff  of  17  radio  reporters  and 
commentators  heard  from  three  to 
six  times  a  week  in  five,  ten,  and 
15-minute  programs  from  stations 
in  22  major  cities  covering  Mueller 
markets  east  of  the  Mississippi. 

Included  among  Mueller  news- 
casters are  Frazier  Hunt,  H.  R. 
Baukhage,  Morgan  Beatty,  Arthur 
Godfrey,  Charles  Hobart,  Tom 
O'Connor,  Fred  Jeske,  Don  God- 
dard,  Alun  Williams,  Wayne  Mack, 
Larry  Colton,  Charles  Early,  Mar- 
vin Behrens,  Harry  Moreland,  Rob- 
ert Otto,  and  Lowell  McMillan. 

Stations  are:  WKRC  CKLW 
WGR  WTOP  WNBF  WBAL 
WHEC  WAGE  WEAF  WTRY 
WARM  KYW  WGAR  WRNL 
WDRC  KDKA  WBZ  -  WBZA 
WFCI  WAYS  WSB  WGH. 

Mueller  Co.  has  sponsored  news 
programs  on  11  of  the  stations  for 
as  long  as  a  year  and  a  half  to 
three  years  without  interruption, 
and  as  conditions  return  to  normal, 
the  schedule  of  stations  may  be  ex- 
panded, assuming  that  news  inter- 
est remains  at  its  prewar  level.  ^ 
Duane  Jones  Co.,  New  York,  is 
agency. 


LEVER  TO  TELEVISE 
NEW   WCBW  SERIES 

LEVER  BROS.  Co.,  Cambridge, 
which  for  two  years  has  broadcast 
weekly  video  programs  on  WABD, 
DuMont  television  station  in  New 
York,  has  contracted  for  half -hour 
telecasts  on  WCBW,  CBS  station 
in  that  city,  during  the  fall,  when 
WABD  is  off  the  air  while  moving 
to  its  new  channel  [Broadcasting, 
Sept.  24]. 

On  Oct.  9  Lever  Bros,  will  pre- 
sent a  video  version  of  its  daytime 
serial,  Big  Sister.  On  Oct.  30  it 
will  put  on  a  sports  program. 
Sometime  in  November  another 
daytime  serial,  Aunt  Jenny's  Real 
Life  Stories,  will  be  televised,  and 
in  December  the  series  will  con- 
clude with  a  special  Christmas 
program.  Series,  to  be  televised 
Tuesday  8:15-8:45  p.m.,  will  be 
handled  by  Ruthrauff  &  Ryan,  New 
York,  and  will  advertise  Rinso, 
Lifebuoy  and  Spry. 


Luckman  Comment 

SID  LUCKMAN,  former  Columbia 
University  star,  now  of  Chicago 
Bears,  joins  Bert  Wilson,  sports 
announcer,  in  series  of  football 
commentaries,  heard  over  WMAQ 
Chicago,  Thursday  and  Saturday. 
Program  is  sponsored  by  Atlas 
Prager  Beer,  Chicago. 


Page  82    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Strike  Fails  to  Silence  N.  Y.  Outlets 


Shows  Must  Go  On,  So 
Offices  Are  Reached 
The  Hard  Way 

REGULAR  schedules  at  WOR,  Mu- 
tual, WNEW,  WHN,  WEAF-FM 
and  WNBT,  all  of  New  York,  were 
maintained  despite  the  strike  of 
New  York  City's  Building  Service 
Employes  International  Union  (Lo- 
cal 32  B  and  164). 

Walkout  affected  a  large  part  of 
midtown  New  York,  where  the  sta- 
tion offices  and  studios  are  located. 
Rockefeller  Center,  housing  NBC 
and  American,  was  not  affected  be- 
cause it  has  a  separate  contract 
with  the  union.  CBS  elevator  serv- 
ice was  not  disturbed  because  non- 
union operators  are  employed  by 
the  building. 

Even  a  Client  Climbs 

Many  offices  of  advertising  agen- 
cies and  station  representatives, 
however,  were  affected. 

At  J.  M.  Mathes  Adv.  Agency, 
J.  M.   Mathes,  president;  Herold 
Heuston,  account  executive;  Carl 
H.  Henrickson,  director  of  research, 
I'  and  Charles  Schenker,  research  as- 
I  sistant,  climbed  44  flights.  On  Tues- 
1  day  executives  were  amazed  to  dis- 
j  cover  that  a  client,  John  D.  Hal- 
1  laren,  advertising  manager  of  Bur- 
I   lington    Mills,    New    York,  had 
climbed  the  44  flights, 
r     Standard  Oil  Co.  of  New  Jersey, 
New  York,  provided  office  space  at 
26  Broadway  for  executives  of  its 
agency,  Marschalk  &  Pratt. 

On  Monday  night  Andrew  Ham- 
|  merschmidt,  NBC  television  engi- 
|  1  neer,  replaced  Joseph  J.  Lombardi 
t  ,  at  NBC's  transmitter,  Empire  State 
1  (  Bldg.  and  on  Wednesday  Thomas 
i  J.  Buzalski,  who   had  been  sta- 
|    tioned  on  the  85th  floor  for  55 
"  1 1  hours,  developed  a  sore  right  arm. 
Hammerschmidt  sprained  his  ank- 
le, and  both  men  had  to  be  replaced. 
,  L  Their  substitutes,  elevatored  up  to 
,  !  the  85th  floor  by  special  dispensa- 
,  i,  tion  of  the  union,  were  William  J. 
Kelly  and  Paul  Anderson. 

WNEW    employes    walked  14 
flights  and  the  WHN  staff  17  to 
e  L  work  until  late  Monday  afternoon, 
j.  i  when  the  union  granted  the  use  of 
one  elevator  to  each  station  as 
1    a  "public  service". 

Wrong  Address 

^  i     Special  elevator  which  was  as- 

signed  to  WNEW  Monday  was 
lS  discontinued  on  Tuesday.  As  a  re- 
f  suit  two  shows  were  aired  from 
oe   transcription  studios  rented  espe- 

cially  by  WNEW.  All  other  broad- 
°'  casts  originated  from  the  regular 
[IWNEW  studios  on  the  14th  floor 

at  501  Madison  Ave.  Louis  Bian- 
j  colli,  New  York  World-Telegram 

music  critic  and  conductor  of  His- 
sia  '  tory  of  the  Metropolitan  on 
!?°  \  WNEW,  described  his  "historic 
rt|  |!  assent  of  Mount  WNEW"  on  the 
a'  ;  station's  Music  Hall  program  after 
Ah  i  a  14-floor  climb  on  a  business  ap- 
Al\  pointment. 

t'33      Union  agreed  to  provide  an  ele- 
BROADCASTING 


vator  in  the  WOR-Mutual  build- 
ing but  building  operators  decided 
it  discriminated  against  other  ten- 
ants and  withheld  the  service.  Sta- 
tion used  its  theaters — WOR-Mu- 
tual Guild  and  Longacre — for  origi- 
nation of  broadcasts. 

Norman  Livingston,  WOR  pro- 
gram director,  and  Charlie  Oppen- 
heim,  public  relations  director,  set 
up  offices  at  the  Guild  Theater 
(which  WOR  has  on  a  five-year 
lease).  Station  utilized  its  outlets 
on  the  Astor  Roof,  Village  Barn 
and  the  apartment  of  Dorothy  and 
Dick  Kollmar. 

Marjorie  Sable,  newest  member 
of  the  WOR  publicity  department, 
started  her  first  day's  work  last 
Monday  by  climbing  24  flights  at 
1450   Broadway — instead   of  1440 


Broadway,  the  correct  address. 

Julius  Seebach,  WOR  board 
member  and  former  program  direc- 
tor, came  all  the  way  from  Georgia 
to  attend  the  WOR  board  meeting 
which  was  to  have  been  held  last 
Monday,  but  was  postponed  be- 
cause of  the  strike. 

Eugene  Thomas,  WOR  sales 
manager;  Tiny  Ruffner,  assistant 
program  director;  Henry  Glad- 
stone, newscaster;  Dan  McCul- 
lough,  announcer  and  Paul  Killiam, 
of  WOR's  special  feature  division, 
were  among  those  who  made  the 
24-flight  climb.  Mr.  Killiam  ar- 
rived on  the  24th  floor  only  to  be 
assigned  to  the  13th  floor  staircase 
to  interview  persons  as  they  walked 
to  their  respective  offices. 


Nets  Sign  NABET  Contract; 
Platter -Turner  Dispute  Ends 


COVERING  jurisdiction  over  plat- 
ter-turners, a  contract  granting 
substantial  wage  increases  and  ap- 
proximately $1,250,000  in  retro- 
active pay  was  signed  Friday  by 
the  NBC  and  American  networks 
and  NABET.  A  contract  between 
the  engineers  and  WOR  New  York 
is  likely  to  be  signed  by  end  of  this 
week. 

Reprisals  Threatened 

Negotiations  culminating  in  the 
agreement  had  resumed  Sept.  14 
under  J.  R.  Mandelabaum,  U.  S. 
labor  conciliator,  following  a  25% 
hour  strike  of  the  engineers  which 
disrupted  operations  of  both  net- 
works [Broadcasting,  Sept.  17]. 
The  nets  had  charged  that  unwill- 
ingness of  the  union  to  abandon  an 
"ultimatum  position"  on  wage  de- 
mands apparently  precipitated  the 
strike  while  NABET  had  charged 
the  nets  with  "stalling  again"  for 
fear  of  Petrillo  reprisals  if  a  con- 
tract were  signed. 

The  AFM  president  had  last  De- 
cember threatened  the  nets  with 
"wildcat"  strikes  of  musicians  if 
platter  turner  jurisdiction  were 
given  to  NABET.  The  Second  Cir- 
cuit Court  of  Appeals  has  since 
upheld  an  order  of  the  NLRB  re- 
quiring   the    nets    to  recognize 


NABET  as  the  bargaining  agent 
for  platter  turning. 

A  statement  issued  by  A.  T. 
Powley,  NABET  president,  declar- 
ed: "NABET  now  has  a  contract 
that  is  the  most  satisfactory  since 
the  union  first  bargained  with  the 
companies,  and  by  far  the  best 
contract  in  the  radio  broadcasting 
industry.  I  believe  that  the  com- 
panies now  realize  that  the  engi- 
neer is  a  vital  part  of  the  broad- 
casting industry,  something  we 
have  suggested  to  them  for  years. 
NABET  has  established  a  wage  in- 
crease for  all  other  unions  to  fol- 
low and  fight  for." 

The  new  contract  provides  for 
wage  increases  from  25%  to  47%, 
time  and  one-half  for  overtime, 
abolition  of  the  wage  differential 
between  the  larger  and  smaller 
cities  where  managed  and  owned 
stations  are  located,  six-year  guar- 
anteed length  of  service  pay  scale, 
10%  premium  pay  for  night  work, 
and  improved  working  conditions. 
Wage  increases  are  retroactive  to 
Aug.  26,  1944. 

The  WOR  contract  calls  for  in- 
creases of  approximately  30%. 
Engineers  at  this  station,  it  was 
explained,  have  received  more  in- 
creases since  1941  than  the  em- 
ployes at  NBC  and  American. 


PALMER  ORGANIZES 
PEACE  FOUNDATION 

C.  E.  PALMER,  president  and  part 
owner  of  KCMC  Texarkana,  Ark.- 
Tex.,  and  newspaper  publisher,  has 
announced  that  he  is  making  $100,- 
000  available  for  the  establish- 
ment of  the  Palmer  Foundation, 
which  will  endeavor  to  promote  an 
"attitude  of  fairness  and  unselfish- 
ness in  personal  and  public  affairs." 

Mr.  Palmer  explained  that  the 
work  will  be  carried  out  by  the 
public  schools. 


Trimount  on  MBS 

TRIMOUNT  CLOTHING  CO., 
New  York  (Clipper  Craft  clothes), 
Oct.  13  starts  Tommy  Harmon, 
ail-American  Michigan  U.  football 
star  recently  discharged  from 
AAF,  in  a  series  of  sports  broad- 
casts on  56  Mutual  stations,  Sat. 
7.45-8  p.  m.,  originating  from  vari- 
ous points  throughout  the  country. 
Script  will  be  written  and  directed 
by  Vic  Knight,  also  recently  re- 
leased from  the  Army.  Agency  is 
Emil  Mogul  Co.,  New  York. 


Kastor  Agency 
Is  Reorganized 

ORGANIZATION  of  a  new  adver- 
tising agency  has  been  announced 
by  H.  W.  Kastor  &  Sons,  Chicago, 
New  York,  St.  Louis  &  Hollywood, 
to  be  known  as  Kastor,  Farrell, 
Chesley  &  Clifford,  with  headquar- 
ters in  New  York  and  radio  pro- 
duction offices  in  Hollywood. 

H.  Kastor  Kahn,  president  of 
H.  W.  Kastor  &  Sons,  is  president 
of  the  new  agency.  Other  officers 
are:  executive  vice  president,  Wil- 
loughby  S.  Chesley  Jr.,  for  10 
years  account  executive  of  Young 
&  Rubicam,  New  York;  vice  presi- 
dent and  secretary,  William  R. 
Farrell,  previously  vice-president 
and  research  director  of  Benton  & 
Bowles,  New  York;  vice  president 
and  treasurer,  John  M.  Van  Hor- 
son,  previously  manager  of  mer- 
chandising department  for  10 
years,  Young  &  Rubicam;  vice 
president,  Charles  E.  J.  Clifford; 
vice  president  and  a  copy  director 
of  Benton  &  Bowles. 

Offices  Maintained 

James  Wright,  vice  president  in 
charge  of  radio  at  Kastor's  Holly- 
wood office,  will  serve  in  the  same 
capacity  with  the  new  agency. 
George  Duram,  account  executive, 
and  Todd  Franklin,  director  of 
research,  recently  moved  from  the 
Chicago  office  to  New  York  and 
will  continue  in  that  capacity  for 
the  new  firm. 

New  agency  will  handle  the 
Procter  &  Gamble,  Cincinnati 
(Drene  Shampoo)  account.  H.  W. 
Kastor  &  Sons  Adv.  Co.  will  con- 
tinue to  operate  its  Chicago  and 
St.  Louis  offices  and  will  maintain 
all  its  other  P  &  G  business. 


MID-PROGRAM  PLUGS 
ARE  OPPOSED  FOR  TV 

COMMERCIALS  in  television 
should  be  placed  at  the  beginning 
and  end  of  program  and  not  al- 
lowed to  interrupt  the  action  by 
being  placed  in  the  middle  of  a 
dramatic  program,  Edward  Sobol, 
NBC  video  producer,  said  Wednes- 
day in  a  talk  on  television  produc- 
tion at  a  luncheon  meeting  of 
American  Television  Society  in 
New  York. 


Fewer  Jobs  Shown 

EMPLOYMENT  in  the  radio  man- 
ufacturing industry  as  of  Sept.  1 
was  down  about  40%,  according 
to  a  WPB  sampling  of  the  industry 
following  end  of  the  war.  Cuts 
were  attributed  to  military  cut- 
backs but  were  not  as  heavy  as  the 
industry  had  anticipated.  In  com- 
ponent factories  38%  had  been  laid 
off  by  Sept.  1,  with  42%  in  plants 
making  end  equipment.  These  fig- 
ures indicate  an  employment  of 
275,000  that  day,  twice  the  prewar 
employment. 


•    Broadcast  Advertising 


HOURLY  newscasts  on  "Gloom  Dodg- 
ers", morning  variety  program  on  WHN 
New  York,  are  being  cut  from  15  min- 
utes to  five  minutes  effective  Oct.  1. 

October  1,  1945    •    Page  83 


FMBI 

(Continued  from  page  20) 
FM  that  FMBI  believes  are  nec- 
essary, FMBI  probably  will  as- 
sume an  inactive  status.  If  NAB 
rejects  the  proposal,  then  FMBI 
undoubtedly  will  increase  its  pres- 
ent activities,  with  a  concurrent 
increase  in  the  rivalry  between  the 
two  organizations. 

Committee  will  report  back  to 
the  FMBI  board  at  its  next  meet- 
ing, called  for  Oct.  20  at  the  Am- 
bassador East,  Chicago,  at  which 
time  FMBI's  future  policy  will  be 
determined.  As  one  board  member 
expressed  it,  "What  we  do  will  be 
determined  by  the  NAB  attitude. 
It's  up  to  them  whether  they  want 
to  represent  all  broadcasters  or 
whether  we  have  to  continue  the 
battle  ourselves." 

Walter  Damm,  WTMJ  Milwau- 
kee, FMBI  president,  presided  at 
the  meeting.  Attending  were:  John 
Shepard  3d,  Yankee  Network; 
Clarence  Leich,  WMLL  Evansville; 


C.  M.  Jansky  Jr.,  Jansky  &  Bailey, 
Washington;  W.  R.  David,  WRGB 
Schenectady;  G.  W.  Lang,  WGN 
Chicago;  Arthur  Church,  KMBC 
Kansas  City;  Lee  Wailes,  Westing- 
house  Radio  Stations;  Ray  Man- 
son,  WHAM  Rochester;  Prof.  E. 
H.  Armstrong,  WFMN  Alpine; 
Philip  G.  Loucks,  general  counsel; 
Myles  Loucks,  managing  director, 
FMBI. 

WMAJ  State  College,  Pa. 
Goes  on  the  Air  Nov.  1 

WMAJ  State  College,  Pa.,  250  w 
on  1450  kc,  owned  by  Centre  Broad- 
casters Inc.,  will  start  broadcast- 
ing activities  on  or  about  Nov.  1 
President  of  Centre  Broadcasters 
is  Richard  J.  Kennard,  State  Col- 
lege businessman.  Associated  with 
him  are  H.  Melvin  Himes  and  W. 
K.  Ulerich  also  of  State  College. 
Robert  G.  Walker,  program  direc- 
tor in  direct  charge  of  the  station, 
was  formerly  with  KYW  Philadel- 
phia and  other  stations. 


Morgan  on  Kraft  Show 
Pinch  Hits  for  Crosby 

WITH  UNCERTAINTY  as  to 
Bing  Crosby's  return  to  NBC  Kraft 
Music  Hall,  sponsored  by  Kraft 
Cheese  Co.,  Frank  Morgan,  come- 
dian, has  been  signed  for  six  con- 
secutive weekly  guest  spots  when 
program  shifts  from  New  York  to 
Hollywood  on  Oct.  4,  Thursday, 
9-9:30  p.m.  (EST).  John  Scott 
Trotter,  musical  director,  and 
Charioteers,  vocal  group,  along 
with  Ken  Carpenter,  announcer, 
continue. 

Crosby  is  not  expected  to  re- 
turn to  his  weekly  program  until 
around  the  first  of  next  year,  pro- 
viding all  contract  differences  be- 
tween himself  and  sponsor  are 
ironed  out.  On  completion  of  his 
current  Paramount  film,  "Blue 
Skies",  he  is  reported  as  entering 
a  hospital  for  a  kidney  ailment 
treatment. 


WIND  USE  OF  TOWER 
HINGES  ON  LAWSUIT^ 

WHETHER  or  not  WIND  Chi- 
cago is  able  to  take  over  top  floor  i0 
of  Lincoln  Tower  (formerly  Mather  ^ 
Tower)  for  use  as  FM  and  televi-  f 
sion  center  depends  on  outcome  of  ti 
pending  court  litigation,  with  lessor  ai 
attempting  to  break  contract,  tl 
Ralph  Atlass,  general  manager  of 
WIND,  said  today. 

Atlass  had  option  on  top  floor 

of  Carbon  &  Carbide  Building,  as  (I 

owner  of  WJJD,  but  took   over  st 

option  on  Mather  Tower  for  WIND,  pi 

when  Marshall  Field  bought  out  n 

WJJD  July  24,  1944.  V 

Atlass  said  he  felt  confident  he  si 

would  be  able  to  retain  lease  on  n> 

tower   after  "usual  amount"   of  p: 

negotiation.  ei 

Elizabeth  E.  Marshall,  former 
program  director  for  the  Radio  cl 
Council  of  the  Chicago  Public  ft 
Schools,  has  been  advanced  to  tele-  ol 
vision  director  for  that  group.  She 
will  supervise  three  new  television  ,j, 
shows  a  week  which  will  be  aired  f 
into  schools  via  WBKB  Chicago.  | 
  in 

STATIONS  AWARDED  J 
PRIZES  IN  CONTEST 

STATIONS  W  T  I  C  Hartford, 
WKY  Oklahoma  City  and  WOSU 
Columbus,  0.,  have  been  selected  by 

the  National  Safety  Council,  Chi-  Ci 
cago,    for    Distinguished  Service 

to  Safety  awards,  as  winners  of  01 

the   first   National  Farm    Safety  f 

radio  contest,  conducted  July  22-  st 

28,  1945.  n 

Judges   were  Keith   Himbaugh,  K 

director  of  information,  U.  S.  De-  w 

partment  of  Agriculture,  John  J.  ^ 

Lacey,    director    of    information,  C 

American  Farm  Bureau,  and  May-  ^ 

nard  H.  Coe,  director  of  the  farm  <>■ 

division   of   the   National   Safety  t< 

Council.  Records  were  submitted  by  Hi 

competing  stations  in  three  groups  ii 

— 50,000  w,  stations  of  less  than  d: 
50,000  w,   and  regional  network 
broadcasts.     WTIC    won  in  the 

50,000  w  class,  WKY  in  the  less  ), 

than  50,000  w,  and  WOSU  as  the  ! 

key  station  in  a  regional  network  (j 

conducting  farm  safety  broadcasts.  ej 


'VIDEO  INSTITUTE9  1 

TO  HOLD  N.  Y.  MEET  I 

"TELEVISION  Institute",  spon-  11 
sored  by  Televiser  Magazine  is  to 

be  held  at  the  Hotel  Commodore,  * 

New  York,  Oct.  15-16.   First  morn-  dl 

ing  session  on  programming  has  N 
Richard  Hubbell  as  chairman,  with 

Paul  Alley,  Paul  Mowrey,  Helen  p. 

Rhodes,    Dr.    Donald    Horton    as  m 

speakers.   Dr.  Alfred  N.  Goldsmith  |  B 

is    chairman    of    the    operations  1! 

panel;   Dr.   Goldsmith,  James  D.  tl 

McLean,  Phil  Fuhrmann,  Dr.  Peter  a; 

Goldmark,    William    M  c  G  r  a  t  h,  | 

speakers.  ft 

Guest  speakers  at  the  luncheon  \\  | 

will  be  James  Lawrence  Fly,  Nor-  *  st 

man  Corwin,  Dr.  E.  W.  Engstrom,  1 
Irwin  Shane,  William  J.  Haley  (di- 

rector  general  of  the  BBC,  speak-  n 

ing  from  London).  ti 


PAUL   H.   RAYMER  CO 


National    Sales  Representatives/ 

as 

WORCESTER^ 


580  KC 

OWNED    AND    OPERATED    BY    THE    WORCESTER    TELEGRAM-GAZETTE     5000 Witt 


Page  84    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Engineering 

(Continued  from  page  15) 

longer  required  that  profile  graphs 
be  drawn  for  community  stations. 
For  metropolitan  and  rural  sta- 
tions, such  graphs  are  called  for 
and  are  to  extend  10  miles  from 
the  proposed  antenna  site. 

New  Coverage  Chart 
A  new  type  of  coverage  chart 
(figure  1)  is  provided  in  the  new 
standards  which  simplifies  the 
preparation  of  profile  graphs  for 
metropolitan  and  rural  stations. 
With  the  use  of  the  chart,  which 
shows  signal  intensities,  it  is  un- 
mecessary  for  station  engineers  to 
provide  data  on  curvature  of  the 
earth. 

Another  chart  (figure  3)  not  in- 
cluded in  the  previous  standards 
for  FM,  assists  in  measurements 
of  transmitter  performance. 

A  third  chart  (to  be  designated 
figure  2)  which  is  expected  to  be 
'available  about  Nov.  1,  will  be  in- 
cluded as  an  integral  part  of  the 
new  standards  and  will  reflect  Com- 
linission  studies  on  propogation  car- 
ried on  during  the  war. 


Papers 

{Continued  from  page  15) 

cant  for  a  television  station. 

WFIL  is  the  American  (Blue) 
outlet  and  operates  on  560  kc  with 
.1,000  w.  It  also  has  been  the  key 
i  station  of  the   Quaker  Network, 
regional    operation.    WFIL    is  a 
;  combination  of  WLIT  and  WFI, 
j  which  were  combined  in  1935,  with 
I  Lit    Bros,    and    Strawbridge  & 
Clothier  as  half-owners.  On  June 
24,  1940,  the  FCC  authorized  sale 
j  of  the  Strawbridge  &  Clothier  in- 
i  terests  to  Lit  Bros,  for  $126,000. 
jtWFIL  is  applying  this  week  for 
increase  in  power  to  5,000  watts 
iday  and  night. 

A  top-ranking  regional  station, 
'  WFIL  approaches  the  million-dol- 
j  lar  class  in  gross  receipts,  it  is 
j  understood.  Net  earnings  before 
taxes  last  year  probably  were  in 
,  excess  of  $300,000. 

Mr.  Annenberg  said  that  the 
"high  standards  of  broadcasting 
j  set  by  WFIL  in  the  best  interests 
1  of  the  public  will  be  maintained 
under  its  new  ownership."  At- 
[  torneys  for  Lit  Bros,  are  Sundheim, 
Folz,  Kamsler  &  Goodis,  of  Phila- 
delphia. Inquirer  counsel  are  Bell, 
Murdock,  Paxton  &  Dillworth. 

For  the  past  year,  George  Jas- 
i  pert,  veteran  New  England  station 
j  manager,  who  headed  WBZ-WBZA 
j  Boston-Springfield  from  1924  until 
:  1929,  has  been  radio  consultant  for 
j  the  Boston  newspapers.  Fidelity 
J,  also  is  an  applicant  for  FM,  as  was 
;  WHDH.  With  the  acquisition  of 
;  the  standard  station,  one  of  the 
,  FM  applications  would  be  dropped 
I ;  and  the  sales  contract  contemplates 
that  move. 

WHDH  before  its  Blue  affiliation 
was  known  as  the  Fishermen's  Sta- 
i  tion,   having   broadcast   boat  ar- 
rivals, fish  prices  and  weather  re- 


ports of  interest  to  men  on  the  fish- 
ing banks.  The  station  was  founded 
by  the  late  Capt.  John  Matheson, 
father  of  Ralph. 

Publisher  Choate  has  been  active 
in  newspaper  work  for  a  genera- 
tion and  was  formerly  one  of 
Washington's  topmost  correspond- 
ents. He  has  been  active  in  han- 
dling of  WPB  newsprint  problems 
during  the  war. 

Counsel  for  the  Boston  newspap- 
ers are  Dempsey  &  Koplovitz,  and 
for  WHDH,  George  B.  Porter,  both 
Washington  firms. 

Elliott 

(Continued  from  page  15) 

son  of  the  late  President,  organ- 
ized the  Texas  State  Network  in 
1938,  after  having  had  his  first 
taste  of  broadcasting  as  a  com- 
mentator. 

Elliott  sold  part  of  his  stock  in 
the  network  when  he  entered  the 
Army  in  1941.  Control  of  it  went  to 
Ruth  Googins  Eidson,  his  former 
wife,  and  into  a  trust  for  three 
children  born  of  their  marriage. 

Interest  in  the  Hot  Springs  mar- 
ket has  been  high  since  KTHS  in 
that  city,  a  10  kw  local  sunset — 
1  kw  night  time — operation  passed 
into  the  control  of  the  Tri-State 
Broadcasting  System  Inc.  Presi- 
dent of  latter  is  John  D.  Ewing, 
newspaper  publisher  and  licensee 
of  KTBS  Shreveport.  Mr.  Ewing 
has  applied  for  removal  of  the  fa- 
cility from  Hot  Springs  to  Memphis 
with  a  step-up  in  power  to  50  kw. 
Concurrently,  he  has  applied  for  a 
new  1  kw,  5  kw  LS  facility  on  740 
kc  in  Hot  Springs  contingent  upon 
FCC  approval  of  the  Memphis  ap- 
plication. 

It  is  understood  that  Mr.  Wilson 
had  rejected  Mr.  Roosevelt's  $75,- 
000  after  it  had  been  bid  up  from 
an  original  offer  of  $60,000. 

Meanwhile  a  full  report  on  El- 
liott's financial  affairs  in  connec- 
tion with  his  pre-war  radio  opera- 
tions was  to  be  made  to  the  House 
today.  (Oct.  1)  by  the  House  Ways 
and  Means  Committee,  which  has 
been  investigating  the  deal. 

Elliott  has  figured  prominently 
in  the  news  recently  as  a  result  of 
his  financial  negotiations  in  the  ill- 
starred  Transcontinental  Broad- 
casting System,  which  died  aborn- 
ing in  1939. 

The  Committee  is  understood  to 
have  concluded  that  John  Hartford, 
president  of  the  Atlantic  &  Pacific 
Tea  Co.,  was  entitled  to  a  "bad 
debt"  tax  reduction  for  a  $196,000 
loss  on  his  loan  to  Elliott.  Mr. 
Hartford  reputedly  loaned  Mr. 
Roosevelt  ■  $200,000  when  the  late 
President's  son  was  negotiating  in 
connection  with  the  Transconti- 
nental Broadcasting  System,  set- 
tling the  loan  with  Jesse  H.  Jones, 
former  Secretary  of  Commerce,  for 
$4,000. 

There  have  been  considerable 
"leaks"  regarding  Elliott's  financial 
affairs,  although  the  House  Com- 
mittee has  conducted  most  of  its 
meetings    in    executive  sessions. 


-181  STATIONS 
SOLD 

No  other  cooperative  program  is  sold  locally 

on  as  many  stations.  Certainly  this  acceptance 
is  indicative  of  the  pulling  power  of 

Fulton  Lews,  Jr.  .  .  .  and  proof  of  his  ability 
to  sell  merchandise.    If  your  client  once  again 
is  interested  in  selling  ...  do  it  the  easy  way, 

with  one  of  America's  outstanding  news 
commentators.  A  few  cities  are  still  available. 
Program  originates  from  WOL,  Washington,  D.  C. 
Write,  Phone  or  Wire  at  once  to- 
Cooperative  Program  Department 
MUTUAL  BROADCASTING  SYSTEM 

1440  Broadway,  New  York  18,  N.  Y. 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  85 


You  can  buy  the  Gates 
CB7  Transcription  Turn- 
table at  any  of  these  Gates 
Authorized  Distributors: 

Specialty  Distributing  Co., 
425  Peach  tree  Street,  N.E., 
Atlanta,  Georgia. 


223  East  Broughton  Street, 
Savannah,  Georgia. 


554  Mulberry  Street, 
Macon,  Georgia. 


709  Chestnut  Street, 
Chattanooga,  Tennessee. 


Houston  Radio  Sup.  Co.,  Inc., 
910  Calhoun  Avenue, 
Houston,  Texas 


Radio  Specialties  Company, 
1956  S.  Figueroa  Street, 
Los  Angeles,  California, 
and 

Phoenix,  Arizona. 


Manufacturers  Sales  Terminal, 
222  Columbia  Building, 
Spokane,  Washington. 


Westinghouse  Electric  Inter- 
national Company, 
Forty  Wall  Street, 
New  York,  New  York. 
(EXPORT  ONLY) 


Canadian  Marconi  Company, 
Montreal,    Quebec,  Canada. 


GATES  RADIO  CO. 

Quincy,  111. 


HIGGINS  AND  KISSEK 
LEAVE   SPOT  SALES 

HAROLD  HIGGINS,  Chicago 
manager,  and  Willie  Kissek,  sales- 
man, resigned  last  week  from 
Spot  Sales  Inc.,  when  that  organi- 
zation was  transferred  by  Loren 
Watson  to  Adam  J.  Young  Jr. 
[Broadcasting,  Sept.  24].  Mr. 
Kissek  was  appointed  manager  of 
the  Joseph  Hershey  McGillvra 
Inc.  Chicago  office.  Mr.  Higgins 
has  returned  to  his  former  home 
in  Dayton  to  enter  radio  sales. 

The  Young  office  announced  it 
would  consolidate  the  Chicago 
Spot  Sales  office  with  the  Young 
operations  under  the  direction  of 
Bob  Russell,  vice-president.  Deal 
gives  Young  an  additional  30  sta- 
tions for  his  American  and  Cana- 
dian list.  Mr.  Watson  continues 
to  head  Radio  Transcription  Co. 
of  America  and  will  act  as  exclu- 
sive representative  for  Associated 
Transcription  Library  service. 


142  STATIONS  GIVEN 
TEMPORARY  STATUS 

LICENSES  for  142  standard  sta- 
tions were  placed  or  extended  on 
temporary  status  by  the  FCC  last 
week,  pending  determination  upon 
applications  for  renewal.  An  addi- 
tional five  stations  which  had  been 
on  a  temporary  basis  were  granted 
renewals  (see  FCC  Actions,  page 
92). 

The  Commission  placed  63  li- 
censes upon  a  temporary  basis  for 
the  period  ending  Dec.  1,  1945.  An- 
other 79  licenses  already  on  tempo- 
rary, were  continued  on  that  status 
for  the  period  ending  Dec.  1,  1945. 
No  particular  significance  was  at- 
tached to  these  actions  which  were 
resorted  to  because  of  lack  of  fa- 
cilities to  process  applications.  The 
Commission  had  recently  desig- 
nated 136  stations  for  temporary 
status  until  Oct.  1  [Broadcasting, 
July  30]. 

Of  the  five  stations  granted  re- 
newals, three  which  had  been  on 
temporary  basis  since  Aug.  1  were 
renewed  until  Aug.  1,  1927.  These 
are  WJLD  Bessemer,  Ala.;  KTSW 
Emporia,  Kan.;  and  KTTS  Spring- 
field, Mo.  A  fourth  station  (WAIR 
Winston-Salem,  N.  C.)  which  had 
been  on  temporary  since  June  1, 
was  renewed  until  Feb.  1,  1947. 
A  fifth  (KFJB  Marshalltown, 
la.)  which  had  been  on  temporary 
since  Feb.  1,  was  granted  renewal 
to  Feb.  1,  1946. 


WFNC  Off  Air 

RAPIDLY  advancing  waters  of 
Cape  Fear  River  forced  WFNC 
Fayettesville,  N.  C,  to  leave  the 
air  Sept.  18.  Station  expected  to 
resume  broadcasting  about  the  first 
of  last  week.  Transmitter  building 
was  under  more  than  10  feet  of 
water  and  the  engineers  were  re- 
moved by  boat.  Equipment  was 
saved  with  the  aid  of  German  pris- 
oners of  war  stationed  nearby. 


Lynne  Smeby  Co.  Asks 
Toledo  CP  980  kc  5  kw 

APPLICATION  for  a  new  station 
in  Toledo,  to  operate  on  980  kc 
with  5,000  w  fulltime,  was  filed 
with  the  FCC  last 
week  by  the  Ohio- 
Michigan  Broad- 
casting Corp.,  a 
newly  formed 
company.  Prin- 
cipals  are  Lynne 
C.  Smeby,  presi- 
dent, former  en- 
gineering director 
of  NAB  and  be- 
fore that  chief 
engineer  of 
WXYZ  Detroit  and  the  Michigan 
Radio  Network;  Harold  True,  vice- 
president,  news  commentator  on 
WWJ  Detroit,  and  Nicholas  Wa- 
linski,  Toledo  attorney,  secretary- 
treasurer. 

Electric  Auto  Light  Co.  of  To- 
ledo is  listed  as  owner  of  one-third 
of  the  stock,  with  the  three  officials 
holding  approximately  22%  each. 
Mr.  Smeby  for  the  war's  duration 
has  been  deputy  director,  Opera- 
tional Research  Staff,  in  the  office 
of  the  Chief  Signal  Officer  in  Wash- 
ington. He  hopes  to  leave  that  post 
in  about  a  month. 


Mr.  Smeby 


CBS  STUDY  REVEALS 
SERIAL  POPULARITY 

MORE  THAN  half  (54%)  of  all 
women  at  home  in  the  daytime  lis- 
ten to  serial  programs,  according 
to  a  CBS  study  of  daytime  serials. 
Of  the  54%,  each  listens  to  serials 
an  average  of  an  hour  and  27  min- 
utes a  day. 

The  average  program  is  heard  2.5 
times  a  week  by  the  radio  audience, 
but  the,  majority  of  <  listeners  are 
doing  household  duties  -while  they 
have  their  radios  on.  The  study 
showed  listeners  like  the  serial  pro- 
grams largely  because  the  char- 
acters and  stories  are  true  to  life 
and  teach  a  moral  lesson. 


Tidewater  Football 

TIDEWATER  Associated  Oil  Co., 
New  York  (Veedol  oil  and  Tydol 
gasoline),  Sept.  28  started  broad- 
casting Columbia  U.  home  football 
games  on  WMCA  New  York  and  a 
network  of  New  England  stations 
including  WTIC  Hartford,  WBZ 
Boston,  WJAR  Providence,  WLBZ 
Bangor,  and  WRDO  Augusta. 
Broadcasts  start  at  2:15  p.m.  and 
continue  to  conclusion  of  games, 
with  play-by-play  descriptions  by 
Steve  Ellis.  Guest  commentators 
will  be  featured.  Tidewater  also 
sponsors  Sports  Round-up  Fri. 
and  Sat.,  6:45-7  p.m.,  and  Sun. 
2-2:15  p.m.  on  WHN  New  York, 
and  "Manhunt"  on  12  independent 
midwestern  stations,  including 
WEAU  Eau  Claire,  KGLO>  Mason 
City,  KYSM  Mankato,  WCCO  Min- 
neapolis-St.  Paul,  KROC  Rochester, 
KWLN  Willmar,  KFYR  Bismarck, 
WDAY  Fargo,  KABR  Aberdeen, 
KWAT  Watertown,  and  WNAX 
Yankton.  Agency  is  Lennen  & 
Mitchell,  New  York. 


FILE  FOR  NEW  AM 
STOCKTON  STATION 

LINCOLN  DELLAR,  owner  of 
KXOA  Sacramento,  last  week  filed 
an  application  as  head  of  the  Val- 
ley Broadcasting  Co,  for  a  new 
standard  broadcast  station  at 
Stockton,  Cal.,  to  operate  at  1380 
kc  with  1  kw  power,  unlimited  time.. 
The  proposed  station  would  be- 
come a  basic  affiliate  of  the  Mutual- 
Don  Lee  Network. 

Mr.  Dellar  will  hold  70%  of  the 
stock  in  the  new  company,  with 
10%  to  be  held  by  Morton  Sidley* 
KXOA  sales  manager,  and  the  re- 
maining 20%  by  California  Broad- 
casters Inc.,  a  new  group  com- 
prised of  eight  Pacific  Coast  radio 
men  from  various  fields  of  broad- 
casting operations. 

Mr.  Dellar  would  direct  opera- 
tions of  the  new  station  as  well  as 
KXOA  and  plans  a  diversified  pro- 
gram structure  with  special  em- 
phasis on  agricultural  fare  to 
serve  the  large  farm  population  in 
the  area.  The  Stockton  trading 
area  includes  200,000  people  in 
San  Joaquin  Valley.  The  city  is 
now  served  by  KWG,  American 
affiliate,  and  KGDM,  affiliated  with 
CBS. 

Since  his  resignation  last  May 
from  Associated  Broadcasters  Inc., 
Mr.  Dellar  has  been  living  in  Sac- 
ramento in  order  to  take  active 
charge  of  KXOA.  He  was  formerly 
chief  of  the  radio  division,  OWI 
Overseas  Branch,  Pacific  Coast 
bureau,  and  was  previously  man- 
ager of  WBT  Charlotte,  N.  C. 


Acrobat  Shoe  Co.  Plans 
Chicago  Television  Show 

PLANS  for  a  half-hour  television 
program  for  Acrobat  Shoe  Co., 
division  of  General  Shoe  Co.,  Nash7 
ville  (children's  shoes)  were  an- 
nounced last  week  by  Roz  Metzger, 
director  of  radio  for  Ruthrauff  & 
Ryan,  Chicago,  agency  placing. 
Built  around  a  circus  clown,  a  ca- 
pering elephant,  an  "ornery"  mule 
and  animated  special  effects,  pro- 
gram will  utilize  Acrobat's  new 
animated  trademark  "Tumblin' 
Tim",  8-year-old  circus  acrobat. 

Script  has  been  submitted  to 
WBKB  Chicago,  and  if  accepted 
show  will  begin  in  five  or  six  weeks. 


190  ON  THE  DIAL—  C LIAR  CHANNEL 


Page  86    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


Miller 

|         (Continued  from  page  17) 
I  -who  will  be  heard  in  his  inaugural 
address. 

Also  taking  office  during  the  two- 
day  schedule  will  be  A.  D.  (Jess) 
Willard,  new  executive  vice-presi- 
dent, who  will  be  introduced  at  the 
banquet.  No  broadcasts  are  planned 
from  the  banquet  itself,  which  will 
b>e  held  in  the  Statler's  combined 
Presidential  and  Congressional 
looms.  Banquet  arrangements  were 
made  by  C.  E.  Arney  Jr.,  NAB  sec- 
retary-treasurer. 

At  the  Oct.  1-2  session  of  the 
board,  which  all  members  are  ex- 
pected to  attend,  Mr.  Miller  will 
describe  the  recent  Broadcast  Mis- 
sion to  Europe.  Progress  of  Broad- 
cast Measurement  Bureau,  and 
work  of  planning  the  audience 
measurement  survey,  will  be 
described  to  the  board  by  Hugh 
Feltis,  BMB  director. 

Developments  in  allocation  of 
time  by  government  agencies  will 
be  outlined  along  with  a  tentative 
plan  by  which  U.  S.  agencies  would 
prepare  material  for  stations,  with 
NAB  handling  the  distribution  of 
the  packet. 

Return  of  war  veterans  to 
civilian  life  will  bring  up  several 
problems  that  will  be  considered 
by  the  board.  Placement  of  em- 
ployes returning  to  their  stations 
will  be  discussed,  along  with  op- 
portunities for  employment  of  vet- 
erans anxious  to  enter  radio  be- 
cause of  radio  activity  in  the 
armed  forces. 

Capital  Figures  Attending 

Among  Washington  notables 
who  have  accepted  invitations  to 
attend  the  banquet  are  Attorney 
General  Tom  C.  Clark;  Secretary 
of  the  Treasury  Fred  M.  Vinson; 
Postmaster  General  Robert  E. 
Hannegan;  Associate  Justices 
Hugo  L.  Black  and  Stanley  F. 
Reed  of  the  U.  S.  Supreme  Court; 
Chief  Justice  D.  Lawrence  Groner 
and  Associate  Justices  Henry  W. 
Egerton,  Harold  M.  Stephens  and 
E.  Barrett  Prettyman,  U.  S.  Court 
of  Appeals,  District  of  Columbia. 

From  Capitol  Hill  will  come 
Senator  Burton  K.  Wheeler  and 
Representatives  Joe  Martin,  Clar- 
ence F.  Lea,  Alfred  L.  Bulwinkle. 

WKZO,  Kalamazoo,  Michigan 

.  .  .  have  heard  nothing  but  com- 
plimentary remarks  about 
AP  from  our  Program  De- 
partment. That's  out:tanding 
these  days. 

John  E.  Fetzer 
President  and 
General  Manager 


Gen.  George  C.  Marshall  has  ac- 
cepted. The  District  of  Columbia 
will  be  represented  by  Commis- 
sioner Guy  Mason. 

For  the  FCC,  Chairman  Paul  A. 
Porter  and  Commissioners  Paul  A. 
Walker,  E.  K.  Jett  and  Charles  R. 
Denny  Jr. 

Past  Presidents 

Past  NAB  presidents  who  will 
attend  include  Alfred  J.  MeCosker, 
WOR;  Earle  C.  Anthony,  KFI; 
Walter  J.  Damm,  WTMJ;  John  El- 
mer, WCBM;  Neville  Miller;  Wil- 
liam S.  Hedges,  NBC;  C.  W. 
Myers,  KOIN;  J.  Harold  Ryan, 
Fort  Industry  Co. 

Representing  networks  will  be: 
NBC,  Niles  Trammell,  Frank  E. 
Mullen,  Frank  M.  Russell;  Amer- 
ican, Edward  J.  Noble,  Mark 
Woods,  Charles  C.  Barry,  Robert 
Kintner,  Keith  Kiggins;  CBS, 
Paul  W.  Kesten,  Frank  Stanton, 
Frank  K.  White,  Joseph  H.  Ream; 
MBS,  Robert  D.  Swezey,  Phillips 
Carlin. 

Glenn  Bannerman,  president, 
will  represent  the  Canadian  Assn. 
of  Broadcasters.  From  the  Motion 
Picture  Producers  &  Distributors 
will  come  Eric  Johnston. 

Among  women  guests  will  be 
Mrs.  Julius  Y.  Talmadge,  DAR; 
Mrs.  Harold  V.  Milligan,  National 
Council  of  Women;  Mrs.  William 
S.  Culbertson,  League  of  Republi- 
can Women;  Mrs.  Alma  Kitchell, 
NAB  Assn.  of  Women  Directors; 
Mrs.  Ruth  Wilson  Tryon,  Ameri- 
can Assn.  of  University  Women. 

Official     welcoming  committee 


from  the  NAB  consists  of: 

District  1,  C.  S.  Young,  WBZ 
Boston;  District  2,  William  A.  Fay, 
WHAM  Rochester,  Craig  Law- 
rence, WHOM  New  York;  District 
3,  Joseph  E.  Baudino,  KDKA  Pitts- 
burgh, Roger  W.  Clipp,  WFIL 
Philadelphia;  District  4,  Don  S. 
Elias,  WWNC  Asheville,  Richard 
H.  Mason,  WPTF  Raleigh;  District 
5,  John  M.  Outler  Jr.,  WSB  At- 
lanta, Henry  P.  Johnston,  WSGN 
Birmingham;  District  6,  Howard 
Summerville,  WWL  New  Orleans; 
Wylie  P.  Harris,  WJDX  Jackson, 
Miss.;  Emmet  H.  McMurry,  WJPR 
Greenville,  Miss.;  District  7,  W. 
Lee  Coulson,  WHAS  Louisville,  H. 
K.  Carpenter,  WHK  Cleveland, 
Ralph  G.  Elvin,  WLOK  Lima; 
District  8,  Clarence  Leich,  WGBF 
Evansville;  District  9,  Edgar  L. 
Bill,  WMBD  Peoria;  District  10, 
J.  a  Maland,  WHO  Des  Moines; 
Dietrich  Dirks,  KTRI  Sioux  City, 
Arthur  B.  Church,  KMBC  Kansas 
City;  District  11,  C.  T.  Hagman, 
W  T  C  N  Minneapolis ;  John  F. 
Meagher,  KYSM  Mankato;  Dis- 
trict 12,  Kenyon  Brown,  KOMA 
Oklahoma  City;  Plez  S.  Clark,  KFH 
Wichita;  Hugh  J.  Powell,  KGGF 
Coffeyville;  District  13,  Hugh  A. 
L.  Halff,  WAOI  San  Antonio;  Roy 
Collings,  WFAA  Dallas;  O.  L.  Tay- 
lor, KGNC  Amarillo;  District  14, 
Ivor  Sharp,  KSL  Salt  Lake  City; 
Ed  Yocum,  KGHL  Billings,  Mont.; 
District  15,  Clyde  F.  Coombs, 
KARM  Fresno;  William  Bates  Jr., 
KTRB  Modesto;  District  16,  R.  B. 
Williams,  KVOA  Tucson;  District 
17,  C.  W.  Myers,  KOIN  Portland. 


Transcription  Turntables 

We  ARE  now  in  full  production  on  turntables 
and  are  able  to  make  excellent  deliveries  on 
chassis  only,  chassis  with  cabinets,  or  complete 
with  lateral  pickups  and  filters. 

All  equipments  are  latest  design,  inside  rim  drive 
dual  speed  with  aluminum  platter. 

The  next  time  you  buy  turntables,  buy  the  latest — 
the  GATES  CB7. 

GATES  RADIO  COMPANY 
Quincy,  Illinois 


Covering 
North 
Carolina's 
No.  1 
Market 

.  .  .  Winston-Salem 
.  .  .  Greensboro 
.  .  .  High  Point 

WSJS 

WINSTON-SALEM 


5000  Watts 

600  on  the  Dial 


Represented  by 

HEADLEY  -  REED  COMPANY 


available  through 

PRESS  ASSOCIATION,  inc 

50  Rockefeller  Plaxo 
Nifw  York.  N.  Y. 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  87 


CAPITAL  TELEVISION 
TOWERS  APPROVED 

TWO  television  tower  projects  were 
approved  Thursday  by  the  Board 
of  Zoning  Adjustment,  District  of 
Columbia.  Bamberger  Broadcast- 
ing Service  application  to  erect  a 
tower  on  a  site  at  40th  &  Brandy- 
wine,  Northwest,  with  ground  ele- 
vation of  407  feet  was  approved. 
Bamberger  had  requested  a  300-ft. 
tower  but  was  allowed  only  200  ft. 

NBC  application  for  a  350-ft. 
tower  atop  the  Wardman  Park 
Hotel,  with  ground  elevation  under 
200  feet,  was  approved  by  the 
Board. 

Both  applications  cover  towels 
for  commercial  television  stations. 
FCC  Sept.  25  denied  application  of 
NBC  for  an  experimental  television 
station  in  Washington  on  Channel 
4,  66-72  mc,  using  2  kw  (4  kw 
peak)  power. 

The  Board's  decisions  indicate 
that  it  is  disposed  to  allow  tele- 
vision stations  to  erect  towers  high 
enough  to  give  satisfactory  service 
to  a  considerable  portion  of  the  Dis- 
trict. It  is  not  willing,  apparently, 
to  permit  enough  height  to  elimi- 
nate shadow  areas  in  many  por- 
tions of  the  city. 

NBC  and  Bamberger  now  will 
file  applications  with  the  District 
of  Columbia  Board  of  Commission- 
ers for  right  to  erect  the  towers. 


SELL 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


WQAM 

Miami 


V  GEORGE  E.  HALLEY 

E      TEXAS  RANGERS  LIBRARY 

f  HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
VfcCXAN  ARTHUR  B  CHURCH  PRODUCTION  33 

Page  88    •    October  1,  1945 


American 

(Continued  from  page  20) 

he  had  held  since  1943,  until  the 
appointment  of  Mr.  Wallenstein, 
when  he  became  director  of  popular 
music  for  American. 

Mr.  Wallenstein,  who  is  music 
director  and  conductor  of  the  Los 
Angeles  Philharmonic  Orchestra 
and  who  was  musical  director  of 
WOR  New  York  until  he  resigned 
that  post  to  go  to  American,  told 
Broadcasting  last  week  that  he  re- 
gretted the  loss  of  opportunity  to 
"do  a  great  public  service  job  in 
music"  but  that  "the  network  has 
changed  the  policies  under  which 
I  agreed,  to  serve". 

Having  Good  Time 

Questioned  about  his  future 
plans,  Mr.  LaRoche  told  Broadcast- 
ing, 'T  hear  of  a  lot  of  things  that 
I'm  going  k>  do  but  I  don't  recog- 
nize any  of  them."  Saying  that  he 
had  nothing  to  add  to  the  com- 
pany statement,  he  pointed  out  that 
he  is  still  vice-chairman  of  the  net- 
work, a  stockholder  and  director 
and  an  advisor  to  Edward  J.  Noble, 
chairman.  "And,"  he  added,  "I  am 
having  a  very  good  time." 

One  of  the  first  indications  of 
the  change  in  operating  policies  of 
American  appears  in  the  network's 
plans  to  cover  the  annual  forum  of 
the  New  York  Herald-Tribune.  Last 
year  a  full  hour  was  appropriated 
for  forum  coverage  on  each  of  the 
three  evenings  of  the  forum,  with 
advertisers  on  the  network  relin- 
quishing their  time  and  affiliates 
their  revenue  for  that  commercial 
time,  in  order  that  American  might 
present  the  forum  speakers,  not  as 
individual  addresses,  but  as  spe- 
cially built  radio  programs,  with 
John  B.  Kennedy  as  commentator 
introducing  the  speakers  and  sum- 
marizing their  remarks. 


PORTER,  BOOTH  JOIN 
KREMER  &  BINGHAM 


New  WJZ  Schedule 

REALIGNMENT  of  the  7-9  a.m. 
week  day  programming  of  WJZ 
New  York,  key  station  of  American, 
was  announced  last  week  by  John 
Hade,  program  director.  New 
schedule  starts  with  a  quarter-hour 
news  program  followed  by  a  half- 
hour  of  comedy  and  music.  The 
five-minute  Esso  Reporter  7:45- 
7:50  is  followed  by  a  ten-minute 
news  analysis  by  Gordon  Fraser, 
commentator  and  former  foreign 
reporter  for  the  network.  Break- 
fast With  the  Fitzgeralds  occupies 
the  8-8:30  period;  Nancy  Craig  is 
heard  8:30-8:55,  and  a  five-minute 
religious  program  completes  the 
two-hour  session.  New  schedule  is 
effective  Oct.  1. 


Gen.  Hill  Confirmed 

IT'S  BRIG.  GEN.  Luther  Lyons 
Hill  now.  The  Senate  last  Tuesday 
formally  confirmed  his  nomination 
to  be  brigadier  general  [Broad- 
casting, Sept.  24].  Cowles  Broad- 
casting Co.  executive  vice-u'-0=i'ie,it 
on  leave  is  deputy  director,  Bureau 
of  Public  Relations,  War  Dept., 
Washington. 


Comdr.  Porter    Comdr.  Booth 

TWO  NAVY  OFFICERS  who 
have  worked  together  the  past  two 
years  in  the  Bureau  of  Aeronautics 
are  joining  the  Washington  law 
firm  of  Kremer  &  Bingham,  921 
Tower  Bldg. 

Lt.  Comdr.  William  A.  Porter, 
veteran  Washington  radio  attorney 
who  was  released  from  active 
duty  Sept.  12,  became  a  mem- 
ber of  the  Kremer  &  Bingham 
firm  last  week.  Comdr.  Robert  M. 
Booth  Jr.,  who  completes  his  duty 
Nov.  1,  joins  the  firm  then. 

Comdr.  Porter  began  practicing 
radio  law  in  Washington  in  1930 
and  from  1935-41  he  was  a  partner 
in  the  firm,  Littlepage,  Littlepage, 
Porter,  Littlepage  &  Williams.  He 
opened  his  own  office  in  1941.  When 
he  was  called  to  active  duty  on 
June  30,  1942,  as  a  lieutenant, 
Mr.  Porter  closed  his  law  office. 

During  his  Navy  duty  Comdr. 
Porter  was  assistant  head  of  Elec- 
tronics Materials,  Engineering 
Div.,  Bureau  of  Aeronautics;  was  a 
member  of  the  Radar  Committee  of 
the  Combined  Communications 
Board  and  a  member  of  the  work- 
ing committee  on  frequency  allo- 
cations under  the  radar  group. 

Mr.  Booth,  graduated  from  Pur- 
due U.  with  a  B.S.  degree  in  elec- 
trical engineering  in  1933,  joined 
the  Crosley  stations  in  Cincinnati 
ag  engineer,  attending  night  law 
school. 

In  January  1941  he  was  called 
to  active  duty  as  a  lieutenant 
(j.g.).  Mr.  Booth  received  his  LLB. 
degree  from  the  Chase  College  of 
Law,  Cincinnati.  His  work  in  elec- 
tronics in  the  Navy  won  for  him 
promotions  and  when  he  attained 
full  commandership  last  year  he 
was  the  youngest  non-aviator  com- 
mander in  the  Navy. 

For  some  months  he  was  super- 
intendent of  the  Aero  Radio  & 
Radar  Labs.,  Naval  Air  Experi- 
mental Station,  Philadelphia.  He 
was  admitted  to  the  Ohio  Bar  in 
1942  and  to  the  District  of  Colum- 
bia Bar  last  June. 

Mr.  Booth  plans  to  confine  his 
future  activities  to  the  practice  of 
communications  law. 


Sign  NBC 

NEW  TYPE  of  musical-dramatic 
program  sponsored  by  Interna- 
tional Harvester  Co.,  Chicago, 
starts  on  NBC  coast-to-coast  Sun. 
Oct.  7,  2  p.m.  Called  Harvest  of 
Stars,  program  will  be  headed  by 
Raymond  Massey  as  narrator  and 
m.c.  Contract  for  52  weeks  placed 
by  McCann-Erickson,  New  York. 


Pulse  Modulation 
Shown  by  Federal 

PULSE  Time  Modulation,  a  meth- 
od of  multiplex  telephone,  tele- 
graph, radio  broadcast  and  video 
transmission  developed  by  the  Lab- 
oratories Division  of  Federal  Tele- 
phone &  Radio  Corp.,  was  given  its 
first  unrestricted  demonstration  in 
New  York  last  Thursday,  day  after 
the  Navy  had  lifted  wartime  re- 
strictions on  the  system. 

Operating  on  a  frequency  of  1300 
mc,  PTM  would  make  it  possible 
for  all  radio  stations  in  a  com- 
munity, especially  TV  and  FM,  to 
broadcast  simultanously  from  a 
single  transmitter,  Federal  engi- 
neers said.  With  PTM  all  broad- 
casters could  share  the  most  de- 
sirable location.  Better  reception 
would  be  assured,  since  all  reciv- 
ing  antennas  could  be  focused  di- 
rectly on  the  transmitting  point. 

Federal's  own  definition  of  PTM 
is  "a  method  of  radio  communica- 
tion which  involves  the  transmis- 
sion of  a  series  of  short  bursts,  or 
pulses,  each  approximately  one- 
half  millionth  of  a  second  long. 
Unlike  previous  systems  which 
operate  by  varying  or  modulating 
the  strength  or  amplitude  of  the 
wave  (AM),  or  its  rapidity  of 
vibration  or  frequency  (FM), 
pulse  time  modulation  waves  re- 
main constant  in  amplitude  and 
frequency.  Actual  communication  is 
achieved  by  variation  (modulation) 
of  time  interval  between  pulses. 

The  electronic  tubes  in  a  PTM 
transmitter,  the  engineers  ex- 
plained, in  effect  chop  the  material 
to  be  transmitted  into  small  bits 
which  fit  together  so  they  travel 
in  precise  order  over  the  radio 
channel.  These  bits,  or  pulses,  are 
then  shot  out  over  the  microwave 
beam  at  a  rate  of  1,300  million  vi- 
brations per  second,  a  speed  which 
enables  them  to  be  filtered  and  re- 
assembled at  the  receiving  end  so 
each  conversation  or  program  is 
received  with  completed  fidelity. 

Demonstration  was  of  a  radio- 
telephone circuit  between  the  IT&T 
Bldg.  in  lower  Manhattan,  Tele- 
graph Hill,  near  Hazlet,  N.  J.,  and 
the  new  Federal  Telecommunica- 
tions Laboratories  at  Nutley,  N.  J. 

A  single  radio-frequency  carrier 
wave  can  handle  up  to  24  two-way 
conversations,  and  this  number 
may  be  increased  10  times. 


WBAX  Extension 

TEMPORARY  license  of  WBAX 
Wilkes-Barre,  Pa.,  scheduled  to 
expire  Oct.  1,  1945,  has  been  ex- 
tended to  Dec.  1,  1945,  pending 
decision  by  the  Commission  on  the 
record.  Decision  in  the  case  has 
been  hanging  fire  since  1941,  with 
the  station  operating  on  a  tempo- 
rary license  during  that  time.  Prin- 
cipal cause  of  postponement  has 
been  application  of  John  H.  Sten- 
ger  Jr.,  licensee,  for  regular  li- 
cense, and  applications  of  three 
others  for  WBAX  facilities. 


BROADCASTING    •    Broadcast  Advertising 


OPA 

(Continued  from  page  16) 

secretary  advised  the  reporter  to 
submit  his  "problems"  in  writing. 
When  the  reporter  informed  her 
he  was  seeking  information,  she 
curtly  replied:  "You  won't  get  it 
here." 

After  further  insistence  the  sec- 
retary agreed  to  permit  James 
Hoyt,  assistant  to  Mr.  Morse,  to 
talk  to  the  reporter  but  cautioned 
him,  "Mr.  Hoyt  won't  tell  you  any- 
thing." While  waiting  for  Mr. 
Hoyt,  the  secretary  wanted  to 
know  if  the  reporter  would  talk 
to  E.  0.  Lang,  another  assistant 
to  Mr.  Morse. 

"I'll  talk  to  anybody  who  can 
give  me  some  information  and 
answer  a  couple  of  questions,"  said 
the  reporter.  "Well,  Mr.  Lang  will 
see  you  but  he  won't  give  you  any 
information,"  was  the  secretary's 
response. 

Mr.  Lang  prefaced  the  interview 
with:  "I  might  as  well  tell  you 
I'm  not  going  to  tell  you  any- 
thing." Nevertheless  he  was  plied 
with  these  questions:  "Is  it  true 
that  OPA  will  set  price  ceilings 
on  parts  on  Oct.  3?  Does  the  OPA 
plan  to  lift  controls  on  radio  sets 
or  parts?  Does  OPA  know  that 
manufacturers  won't  turn  a  wheel 
until  OPA  gives  them  something 
definite?" 

'Could'  Answer 

"I  could  answer  all  those  ques- 
tion, but  I'm  not  going  to,"  said 
Mr.  Lang.  "Talk  to  Mr.  Gesner  in 
our  public  relations  department. 
He'll  give  you  all  the  information 
we  want  the  public  to  have.  We 
have  orders  not  to  talk." 

So  to  Paul  D.  Gesner  in  public 
relations.  Mr.  Gesner  explained 
the  whole  situation,  said  the  In- 
dustry Parts  Advisory  Committee 
had  asked  OPA  to  lift  controls  be- 
cause controls  had  been  lifted  on 
automobile  parts.  But  OPA  had 
decided  otherwise. 

To  date  only  35  manufacturers 
of  the  some  500  in  the  radio  field 
had  complied  with  OPA's  request 
to  file  cost  production  data  so 
interim  ceilings  could  be  given 
them.  None  of  the  large  manu- 
facturers had  cooperated. 

To  Mr.  Gesner  were  put  the 
same  questions  which  Mr.  Lang 
could  answer  but  would  not.  Would 
Mr.  Gesner  confirm  that  on  Oct  3 
OPA  would  give  manufacturers 
something  definite? 

That's  something  Mr.  Gesner 
hadn't  heard  about.  All  the  infor- 
mation he  had  was  contained  in 
three  releases  issued  since  June, 
the  latest  on  Sept.  18  advising 
manufacturers  of  all  radio  and 
radio-phonograph  parts  (except 
tubes,  metal  stampings,  screw 
machine  products  and  cabinets) 
they  were  authorized  to  make  de- 
livery of  original  equipment  parts 
to  set  manufacturers  at  prices 
that  "may  be  adjusted  upward 
later  when  final  reconversion  pric- 
ing factors  are  determined." 
He  explained  that  no  manufac- 


OPENING  OF  NEW  educational  series  on  Kansas  State  Network,  Radio 
Classroom,  dealt  with  the  subject  "Singing  by  Radio".  Present  at  in- 
augural were  (1  to  r)  R.  Russell  Porter,  director  radio  broadcast,  Kansas 
State  Teachers  College;  Ray  V.  Gensen,  general  manager. KSAL  Salina; 
Gov.  Andrew  F.  Schoeppel;  Robert  K.  Lindsley,  general  manager,  KFBI 
Wichita;  J.  Nelson  Rupard,  general  manager,  KTSW  Emporia. 


turer  may  use  adjustable  pricing 
unless  he  has  filed  with  OPA  a 
list  of  the  prices  he  actually  used 
in  March  1942  in  sales  of  original 
equipment  parts  for  radio  re- 
ceivers, electric  phonographs,  and 
radio-phonograph  combinations.  As 
for  the  questions,  however,  Mr. 
Gesner  said  he  wished  he  could 
answer  them — but  the  parts  sec- 
tion hadn't  given  for  publication 
any  information  other  than  that  al- 
ready released. 

Interim  Factors 

On  Aug.  31  OPA  issued  a  set 
of  interim  increase  factors,  based 
on  meager  cost  production  data 
submitted  by  a  few  manufacturers. 
The  permanent  increase  factor  on 
tubes,  based  on  an  86%  reply,  was 
pegged  at  10.4%  above  ceiling 
prices  charged  between  Oct.  1-15, 
1941.  Interim  factors  ranged  from 
5%  for  resistors  and  "all  other 
radio  parts,  as  covered  by  Maxi- 
mum Price  Regulation  136"  to  11% 
for  coils  and  transformers  and 
chokes. 

Manufacturers  complained  that 
the  interim  factors  were  too  low, 
so  OPA  on  Sept.  18  issued  the 
authorization  for  adjustable  pric- 
ing. 

Mr.  Gesner  suggested  the  writer 
should  talk  to  Delmar  W.  Beman, 
the  trade  publication  publicity 
man.  Mr.  Beman,  like  Mr.  Gesner, 
was  most  cordial,  gave  all  the  in- 
formation he  had  but,  like  his  co- 
worker, knew  nothing  about  the 
Oct.  3  date. 

In  a  stinging  speech  on  the 
Senate  floor  Sept.  20,  Sen.  Cape- 
hart  declared  that  "OPA  price- 
fixing  policies  are  retarding  re- 
conversion and  recovery.  I  make 
the  prophesy,"  he  continued,  "that 
unless  we  in  the  Congress  do  some- 
thing about  it,  not  too  many 
months  from  now  many  millions  of 
men  will  be  unemployed."  He  in- 
serted in  the  Congressional  Record 
letters  from  the  Magnavox  Co., 
Fort  Wayne;  Electric  Appliances 
Inc.,  Indianapolis;  General  Fur- 
niture Co.,  Terre  Haute;  Edgar 
Morris  Sales  Co.,  Washington,  and 
Meyers  &  Son  Mfg.  Co.,  Madison 
Ind.,  complaining  that  the  OPA  is 
holding  up  reconversion  because 
oi  its  attitude  toward  industry  and 
its  price-fixing  policies. 

Meanwhile  manufacturers  have 


declared  they  will  not  make  parts 
under  the  adjustable  price  regula- 
tion of  Sept.  18,  contending  that 
OPA  might  very  well  fix  prices  at 
less  than  cost  production.  Further- 
more manufacturers  contend  they 
have  met  with  the  same  kind  of 
opposition  Broadcasting  did  in  at- 
tempts to  gather  some  concrete  in- 
formation at  OPA. 

Price  Administrator  Chester 
Bowles,  in  a  special  article  for  re- 
tailers, said:  "A  flow  of  goods  to 
top  a  growing  mass  market  is  the 
best  answer  to  the  threat  of  infla- 
tion and  to  the  long  term  prosper- 
ity of  industry.  Radios  and  big 
ticket  appliances  are  extremely 
important  among  the  reconversion 
goods  coming  back  to  the  mar- 
ket. Speed  of  setting  prices  is 
important  in  getting  radios  and 
appliances  to  retail  dealers." 

Manufacturers  agree  100  %  with 
Mr.  Bowles,  but  they  say  his  own 
agency  apparently  doesn't  because 
"speed  of  setting  prices"  is  some- 
thing the  parts  section  hasn't  dis- 
played. 

Mr.  Bowles'  statement  said  he. 
had  compared  the  radio  parts  in- 
dustry with  the  automotive  parts 
industry,  which  has  been  suspended 
from  price  control  as  to  original 
equipment,  and  "found  that  the 
reasons  for  such  suspension  do  not 
apply  to  radio  parts."  Mr.  Bowles 
fears  the  small  manufacturer 
might  be  penalized  by  his  lack  of 
buying  power  if  controls  are  lifted. 
On  the  other  hand,  small  manu- 
facturers argue  that  price-fixing 
on  radio  parts  certainly  could 
work  to  the  advantage  of  the  large 
corporations  and  run  the  little 
manufacturers  out  of  business. 

Sen.  Capehart  declared  that 
manufacturers  prospered  and 
served  the  public  long  before  OPA 
and  he  couldn't  understand  why 
they  need  a  Government  agency  to 
run  their  businesses  for  them  now. 


Club  Switch  Denied 

REPORTS  that  American  Broad- 
casting Company's  Breakfast  Club 
would  switch  from  Chicago  to  New 
York,  have  been  officially  denied 
by  E.  R.  Boroff,  ABC  vice-president 
in  charge  of  the  Central  Division. 
Only  appearance  in  New  York  of 
Breakfast  Club,  or  its  star,  Don 
McNeill,  will  be  for  two  weeks. 


gee  m-) 

ISN'T  A 


We  don't  know  hovr  ^ 
er9  of  Gee  ^  edo 
Usejaculatory-me.  lot 
know  that  you  can  P^er  ^ 
of  radio  dough  «\  ever 
Kentucky  ^"Jutts!  As  for 
getting  exciting  resu  ^ 
We-   X  0aL,  the 

LOUi9V1^  rnore  speldin^  money 
home  of  more  V  ^  rest 

*-i9t0i:fZbi-*  Gosh 
of  Kentucky  com  ^ 
all  Hemlock- am  t  y 

vinced  yet? 


RICHMOND 
LOCATED  MIDWAY 

BETWEEN  THE 
NORTH  AND  SOUTH 

Commercial  and  Industrial  Kilowatt 
Hours  in  the  Richmond  Metropolitan 
Area 

Six  months  ending  June  30,  1944 

157,325,259  KWH 
Six  months  ending  June  30,  1945 

174,123,021  KWH 
An   Increase   of   10.7%  for  1945 
over  1944 


In  this  Major  Market 

usE  WMBG 

NBC  IN  RICHM0ND,VA. 

5000  WATTS 


REPRESENTED  BY  JOHN  81AIR  I  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  89 


They  Like 
Our  Style 

We  say,  with  apologies  le  none, 
that  we  sincerely  believe  WAIR 
to  be  one  of  the  best  sales-pro- 
ducing stations  in  the  entire  sooth. 
There  is  an  intensity  of  popularity 
in  the  large  area  we  cover. 

WAIR 

Winston  -  Salem,  North  Carolina 
Representative:  The  Walker  Company 


RICHMOND 

COVERAGE 

PETERSBURG 

RATES 

WIRE  or  WRITE 


Petersburg,  Virginia 


u 


In  the  old  days  they  fired  a 
gun  from  The  Citadel  in 
Halifax,  Nova  Scotia,  to  tell 
the  time. 


Today  the  population  listens 
to  CHNS  for  the  time. 

NOTE:  They  Still  Fire  the  Gun 
Keeping  Up  the  Old  Traditions! 

Traditions,    However,    Don't  Get 
Much  Business. 

CHNS  DOES — Try  It. 


KOIN 


We  Work  Today 
for  the  Northwest's 
Limitless  Tomorrow 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Nat  l  Rep. 


CHANGES  EFFECTED 
BY  NEW  WBT  OWNER 

THREE  NEW  appointments  have 
been  announced  by  WBT  Char- 
lotte, N.  C,  recently  purchased  by 
the  Southeastern  Broadcasting  Co. 
from  CBS.  Charles  H.  Crutchfield 
has  been  named  general  manager. 
Larry  Walker  succeeds  him  as  pro- 
gram director. 

Mr.  Walker's  post  of  assistant 
program  director  is  being  filled  by 
Mrs.  Thelma  Haigler,  for  six  years 
personal  secretary  to  Mr.  Crutch- 
field.  Jack  Knell,  news  director, 
has  been  assigned  the  added 
responsibility  of  director  of  special 
events.  Winner  of  the  1939  "Head- 
liners  Award"  for  "Distinguished 
Service  in  Journalism"  in  covering 
the  Squalus  submarine  rescue 
operations,  Mr.  Knell  was  a  former 
CBS  announcer  and  newsman. 

New  director  of  promotion  and 
publicity  for  WBT  is  Ed  Connolly, 
who  was  with  the  promotion  de- 
partment of  Radio  Sales,  spot  sales 
division  of  CBS.  He  has  also 
written  and  reported  for  WCAX 
Burlington,  Vt.,  and  WLAW 
Lawrence,  Mass.,  and  was  with 
AP  in  Boston  for  two  years. 


FBIS'  TERMINATION 
EXPECTED  IN  MONTH 

FOREIGN  BROADCAST  Intelli- 
gence Service  of  the  FCC  is  slated 
to  end  within  30  days,  the  FCC 
announced  last  Thursday.  The  serv- 
ice has  been  a  principal  source  of 
foreign  intelligence  since  its  in- 
ception five  years  ago,  providing 
this  government  with  information 
gleaned  from  monitoring  foreign 
broadcasts. 


PA  Plans  News  Service 
Serving  Nation's  Capital 

SPECIAL  AP  news  service  for 
Washington,  D.  C,  will  be  started 
Oct.  15  by  Press.  Assn.,  filing  from 
the  AP  newsroom  in  the  Star  Bldg. 
on  a  teletype  circuit  to  radio  and 
newspaper  correspondents,  offices 
and  others.  Circuit  will  emphasize 
Washington  news,  but  will  carry 
top  domestic  and  foreign  news, 
operating  from  8:30  a.m.  to  8:30 
p.m.  daily  except  Sunday.  Special 
service  will  be  provided  on  outstand- 
ing news.  Joe  H.  Torbett,  Press 
Assn.  Washington  representative,  is 
organizing  the  service  and  will  su- 
pervise. Basic  rate  in  Washington 
will  be  $75  monthly  at  the  outset. 

Network  Strike  Favored 
By  Radio  Directors  Guild 

MEMBERS  of  the  Radio  Directors 
Guild,  New  York,  voted  Sept.  24 
in  favor  of  a  strike  against  the 
networks,  unless  the  union  demands 
are  met.  A  committee  has  been  ne- 
gotiating nine  months  for  a  con- 
tract with  the  four  major  net- 
works. Guild  decided  that  the 
counter  offer  of  the  networks  on 
minimum  wage  scales  and  working 
conditions  is  unequitable  and  un- 
reasonable. 


WKWF  Beats  the  Gun 
In  Storm;  Debut  Near 

DURING  Florida  hurricane, 
WKWF  Key  West— which  has  a 
CP  but  awaits  authorization  to  be- 
gin broadcasting  after  field  engi- 
neering tests — was  on  the  air  by 
special  FCC  permission  handling 
emergency  announcements.  The  sta- 
tion, owned  by  John  M.  Spottswood, 
broadcast  from  9:30  p.m.  Sept.  14 
until  10:45  p.m.  Sept.  15— the  first 
time,  FCC  officials  stated,  that  a 
station  had  broadcast  prior  to  ap- 
proval of  field  strength  tests.  Mr. 
Spottswood  expects  to  begin  broad- 
casting on  a  regular  schedule  by 
Oct.  1. 


BEVILLE  GOES  BACK 
TO  RESEARCH  AT  NBC 

LT.  COL.  H.  M.  BEVILLE,  whose 
release  from  the  army  is  antici- 
pated early  this  week,  returns  to 
his  former  position  as  director  of 
research  for  NBC. 
Under  the  new 
set-up,  research 
becomes  a  sep- 
arate department, 
with  Mr.  Beville 
reporting  directly 
to  Frank  E.  Mul- 
len, vice-president 
and  general  man- 
ager. Previously, 
research  has  been 
a  division  of  the 
advertising  and  promotion  depart- 
ment of  the  network. 

Since  leaving  NBC  and  entering 
service  as  a  first  lieutenant  in 
January  1942,  Col.  Beville  partici- 
pated in  planning  the  invasion  of 
Europe  while  attached  to  Gen. 
Bradley's  staff;  landed  in  Nor- 
mandy on  D-Day  plus  3;  served 
with  the  First  Army  in  France, 
Belgium,  Luxembourg  and  Ger- 
many; was  awarded  the  Bronze 
Star;  returned  to  the  United  States 
last  June  as  a  lieutenant  colonel 
and  went  to  the  Pacific  in  August 
as  a  member  of  Gen.  Hodges  staff 
to  help  plan  the  invasion  of  Japan, 
returning  to  this  country  Sept.  18. 


Col.  Beville 


Reichhold  Time 

REICHHOLD  CHEMICALS,  De- 
troit (Cosmopolitan  Records), 
Sept.  29  started  Cosmo  Tune  Time, 
a  cavalcade  of  stars  featured  on 
Cosmo  records,  Sat.  8:30-9  p.m. 
on  68  Mutual  stations.  New  pro- 
gram replaces  Detroit  Symphony 
Orchestra,  sponsored  by  Reichhold, 
which  went  off  the  air  Sept.  15, 
and  Cosmo  Symphonic  Strings, 
which  filled  in  Sept.  22.  Agency  is 
Grant  Advertising,  New  York. 


WPB  Placing  Employes 

WPB  is  helping  its  employes  from 
radio,  advertising,  journalism  and 
public  relations  fields  in  relocating 
with  private  industry,  with  the  In- 
dustry Personnel  Committee  named 
by  WPB  chairman  J.  A.  Krug 
contacting  employers.  Interested  or- 
ganizations are  asked  to  supply  a 
list  of  personnel  needs  to  commit- 
tee or  contact  WPB  field  offices. 


D.  C.  APPEALS  COURT 
NOW  HAS  FULL  BENCH 

FOR  THE  FIRST  time  in  more 
than  two  years  the  U.  S.  Court  of 
Appeals  for  the  District  of  Co- 
lumbia, which  sits  on  appeals  from 
FCC  decisions,  has  a  full  six-man 
bench,  with  confirmation  last  week 
by  the  Senate  of  three  Associate 
Justices. 

Former  Sen.  Bennett  Champ 
Clark  (D-Mo.)  succeeds  Justice 
Justin  Miller,  who  today  (Oct.  1) 
becomes    president   of   the  NAB. 

E.  Barrett  Prettyman,  Washington 
attorney  with  a  long  background 
as  government  counsel,  takes  the 
seat  occupied  by  Thurman  W. 
Arnold,  who  resigned  several  weeks 
ago.  Wilbur  K.  Miller  of  Kentucky 
was  named  by  President  Truman 
to  fill  the  vacancy  created  in  May 
1943  when  Fred  M.  Vinson  (now 
Secretary  of  the  Treasury)  re- 
signed to  become  War  Mobilization 
Director  under  the  late  President 
Roosevelt. 


FCC  REVISES  RULES 
AS  WAR  TIME  ENDS 

WITH  the  nation  reverting  to 
standard  time  at  2  a.m.  Sunday 
Sept.  30,  the  FCC  last  week  re- 
vised its  Rules  &  Regulations  cov- 
ering stations  which  operate  by  lo- 
cal sunrise  and  sunset  to  place  all 
stations  on  "mean  astronomical 
time"  rather  than  fast  war  time. 

Throughout  the  nation  broadcast- 
ers in  scattered  communities  which 
still  operate  with  daylight  saving 
time  under  local  option  face  dual 
confusion — with  the  changeover 
yesterday  and  again  when  their  re- 
spective areas  adopt  standard  time. 
In  Chicago,  for  instance,  all  but  one 
network  affiliate,  WGN,  are  operat- 
ing on  Central  Standard  Time. 

In  its  announcement  Sept.  26  the 
FCC  said  its  Rules  &  Regulations 
were  being  revised  as  follows  to 
conform  to  the  end  of  Daylight 
Savings  Time: 

Part  2,  Section  2.36  of  General 
Rules  and  Regulations  repealed. 
The  footnotes  No.  26  Section  7.81 
(d)  page  20  (b)  Part  7,  No.  27 
Section  7.82  (d)  on  page  22  Part 
7,  No.  79  Section  8.221  (d)  page 
54  Part  8,  No.  82  Section  8.222  (c) 
(5)  page  57  Part  8  all  were 
amended  to  read  as  follows : 

"For  example,  8:01  p.m.  Eastern 
Standard  Time  should  be  entered 
as  0101  GMT;  8:30  a.m.  Eastern 
Standard  Time  should  be  entered 
as  1330  GMT;  7:45  p.m.  Eastern 
Standard  Time  should  be  entered  as 
0045  GMT." 

The  Average  Sunrise  and  Sun- 
set Table  (Section  3.8)  of  the 
Standards  of  Good  Engineering 
Practice  Governing  Standard 
Broadcast  Stations,  was  revised. 

Order  No.  129  was  adopted,  effec- 
tive Sept.  30.  It  repeals  Order  No. 
90  adopted  Feb.  3,  1942,  and  order- 
ing specific  average  times  of  sun- 
rise and  sunset  in  all  existing  in- 
struments of  authorization  for 
standard  broadcast  stations  be  re- 
turned to  "mean  astronomical  time". 


p  Page  90    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


KANSAS  CITY 


Hearing 

(Continued  from  page  20) 

dent  and  general  manager  of  Don 
Lee  Broadcasting  System,  advised 
that  he  is  unable  to  obtain  equip- 
ment in  time  to  meet  the  deadline 
for  operation  of  KHJ-FM  Los 
Angeles  on  the  new  assignment. 

Similar  information  was  received 
from  WMIT  Winston-Salem,  N.  C. 

Seven  Arguments 

Joseph  H.  Ream,  vice-president 
and  secretary,  CBS,  objected  to  the 
assignment  given  the  network's 
station  in  New  York  (WABC-FM) 
on  the  ground  that  it  will  provide 
inferior  coverage  to  that  of  other 
FM  stations  in  the  city.  He  chal- 
lenged the  basis  on  which  the  Com- 
nission  granted  the  more  desirable 
frequencies  to  pioneer  stations,  de- 
claring such  policy  disregards  the 
needs  of  listeners  or  the  relative 
showings  which  may  be  made  by 
the  various  applicants. 

Mr.  Ream  listed  seven  argu- 
ments in  opposition  to  the  FCC 
policy  on  FM  assignments  to  net- 
works : 

1.  The  frequency  assigned 
CBS  will  provide  an  interfer- 
ence-free coverage  area  within 
the  50  microvolt  contour  of 
only  62%  of  the  similar  serv- 
ice area  of  a  superior  channel. 

2.  Network  affiliation  by 
community  stations  cannot  be 
relied  upon  to  fill  the  gaps 
caused  by  giving  the  networks 
the  less  desirable  frequencies. 

3.  The  new  networks  receive 
an  unfair  competitive  advan- 
tage by  the  Commission  policy. 

4.  The  local  stations  do  not 
require  extended  coverage. 

5.  The  proposed  plan  does 
not  increase  program  choice. 

6.  The  competitive  advan- 
tage of  network  facilities 
would  be  completely  reversed. 

7.  CBS  also  is  an  outstand- 
ing pioneer  in  FM. 
The  CBS  executive  requested  (1) 

that  FCC  assign  the  network  a 
frequency  providing  as  great  a  cov- 
erage area  as  that  of  any  other 
FM  station;  and  (2)  that  the  Com- 
mission "negative  any  express  or 
implied  recognition"  that  FM  sta- 
tions owned  by  networks  be  dis- 
criminated against.  In  the  event 
his  request  is  refused,  he  asked 
for  a  hearing  on  the  question. 

Some  Satisfied 

A.  L.  Ashby,  vice-president  and 
general  counsel,  NBC,  voiced  sim- 
ilar objection  to  the  assignment 
given  WEAF-FM  New  York,  con- 
tending it  would  put  the  network 
at  a  competitive  disadvantage  with 
non-network  stations  in  New  York. 

He  declared  that  the  Commis- 
sion's assumption  that  other  FM 
stations  will  be  available  for  affil- 
iation with  each  of  the  four  net- 
works so  as  to  serve  all  the  area 
surrounding  New  York  is  unwar- 
ranted. There  is  no  assurance,  he 
added,  that  network  programs 
broadcast  by  the  New  York  sta- 
tions of  the  networks  would  alsoCommission  proposal. 


Thomas  to  Conduct 
Radio,  Video  Clinic 

A  CLINIC  in  radio  and  television 
directed  by  Eugene  S.  Thomas, 
sales  manager  of  WOR  New  York, 
will  be  given  during  the  22nd  an- 
nual advertising  and  selling  course 
sponsored  by  the  Advertising  Club 
of  New  York.  Course  is  scheduled 
to  start  Oct.  8  and  conclude  March 
11,  with  clinic  under  Mr.  Thomas 
starting  Feb.  18. 

Speakers  during  clinic  include 
Norman  S.  Livingston,  director  of 
program  operations  of  WOR,  who 
opens  the  clinic  Feb.  18  with  a 
talk  on  "Programming".  Other 
speakers  and  their  subjects  will 
be:  Roger  Bower,  program  produc- 
er of  WOR,  "Production  in  the 
Radio  Studio",  Feb.  21;  Ralph  B. 
Austrian,  executive  vice-president, 
RKO  Television  Corp.,  "Production 
in  the  Television  Studio",  Feb.  25; 
Peggy  Mayer,  freelance  writer, 
"Radio  and  Television  Writing", 
Feb.  28;  Joseph  A.  Moran,  assist- 
ant director  of  radio,  Young  & 
Rubicam,  New  York,  "Commercial 
Radio  and  Television  Writing", 
March  4;  Mrs.  Dorothy  Lewis,  co- 
ordinator of  listeners'  activities, 
NAB,  "Program  and  Copy  Ac- 
ceptance", March  7. 

Among  lecturers  and  subjects  in- 
cluded in  the  program  for  the  ad- 
vertising and  selling  course  are: 
Paul  Hollister,  vice-president  in 
charge  of  advertising  and  sales  pro- 
motion, CBS,  "The  Place  of  Radio 
in  Advertising",  Nov.  19;  Edgar 
Kobak,  president  of  Mutual,  "Quali- 
fications for  Salesmanship",  Dec. 
3;  Don  G.  Mitchell,  v-p  Sylvania 
Electric  Products  Inc.,  "Advertising 
and  Selling,  the  Biggest  Job 
Ahead",  Jan.  7. 

The  course  has  been  conducted 
21  years.  Leading  advertising  and 
sales  executives  appear  without 
compensation,  as  a  contribution  to 
the  advancement  of  skills  in  their 
professions.  Thirty-two  lectures  and 
eight  series  of  clinics  will  be  given 
this  year. 


be  broadcast  by  affiliates  in  sur- 
rounding areas. 

In  behalf  of  WGTR  Paxton, 
Mass.,  Pierson  &  Ball  asked  an 
additional  30  days  to  file  objections 
to  the  frequency  assigned  the  sta- 
tion. 

WHEC  Rochester,  N.  Y.,  asked 
that  the  Commission  assign  the  two 
Rochester  FM  stations'  frequencies 
farther  apart  to  facilitate  tuning 
in  the  station  and  making  visual 
identification  on  the  dial  easier. 

KMBC-FM  Kansas  City,  Mo.,  ad- 
vised that  it  expects  to  be  ready 
with  tests  and  regular  service  at 
the  dates  set  by  the  Commission 
and  asked  that  protection  be  given 
it  for  rural  coverage  if  it  becomes 
necessary. 

WABF  New  York  telegraphed 
"entire  satisfaction"  with  the  as- 
signment given  it  and  advised  it 
would  proceed  to  comply  with  the 


EVERETT  L.  DILLARD  ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 


Ask  for  Rate  Card 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  91 


JUL 


L_  WFMJ 

\  The  Rich  Mahoning  Valley 


Ohio's  Third  Market  at  less  cost — affili- 
ate of  the  American  Network. 

Ask  HE  A  DLE  Y-REED 


WFMJ 

YOUNGSTOWN,  OHIO* 


NORTHERN  FLORIDA*! 
BEST  RADIO  "BUY" 
•  Send  for  Detail*  • 


Rcnons  OF  THE  FCC 


SEPTEMBER  21  TO  SEPTEMBER  28 


Decisions 


ACTIONS  BY  COMMISSION 
SEPTEMBER  25 

Earl  C.  Anthony  Inc.,  Los  Angeles — ■ 
Dismissed  application  for  CP  new  ex- 
perimental TV  station. 

Pacific  Coast  Broadcasting  Co.,  Pasa- 
dena, Cal. — Denied  application  for  CP 
new  experimental  TV  station. 

Twentieth  Century-Fox  Film  Corp., 
Boston — Same. 

General  Television  Corp.,  Boston — 
Same. 

Midland  Broadcasting  Co.,  Kansas 
City— Same. 

National  Broadcasting  Co.,  Washing- 
ton, D.  C. — Same. 

S.  E.  Adcock,  tr/as  Stuart  Broadcast- 
casting  Co.,  Knoxville,  Tenn.— Denied 
application  for  CP  new  developmental 
broadcast  station. 

William  Henry  Alford,  Winston-Salem, 
N.  C. — Same. 

Everett  C.  Atkerson,  Birmingham, 
Ala. — Same. 

Harold  O.  Bishop,  Harrisburg,  Pa. — 
Same.  (Also  same  for  satellite.) 

Utah  Broadcasting  &  Television  Co., 
Salt  Lake  City — Same. 

NEW-Developmental  The  Hallicraft- 
ers  Co.,  Chicago — Granted  application 
for  CP  new  developmental  broadcast 
station,  100  mc,  250  w. 

Topeka  Broadcasting  Assn.,  Topeka, 
Kan. — Denied  application  for  CP  new 
developmental  broadcast  station. 

NEW-Delevopmental  Zenith  Radio 
Corp.,  Chicago — Granted  application  for 
CP  new  developmental  broadcast  sta- 
tion, 99.9  mc,  1  kw. 

KCKN  Broadcasting  Co.,  Kansas  City — 
Denied  application  for  CP  new  develop- 
mental broadcast  station. 

SEPTEMBER  26 
ORDERED  by  FCC,  in  accord  with  re- 
peal of  Public  Law  No.  403,  that  specific 
average  times  of  sunrise  and  sunset  of 
all  existing  instruments  of  authoriza- 
tion for  standard  stations  shall  be  re- 
turned to  '"mean  astronomical  time", 
effective  2  a.m.  Sept.  30,  1945.  Also 
revised  accordingly  Rules  &  Regula- 
tions in  termination  of  Daylight  Sav- 
ings Time. 

ADMINISTRATIVE  BOARD  .ACTION 
SEPTEMBER  24 

KUTA  Salt  Lake  City— Granted  mod. 
license  change  partnership  name  from 
Utah  Broadcasting  Co.  to  Frank  C. 
Garman,  David  G.  Smith,  Jack  L. 
Powers  and  Grant  R.  Wrathall  d/b  Utah 
Broadcasting  &  Television  Co. 

NEW-Relay  Frank  C.  Garmen  et  al 
d/b  Utah  Broadcasting  &  Television  Co., 
area  of  Salt  Lake  City — Granted  CP  for 
new  relay  station  to  be  used  with 
KUTA;  30.82,  33.74,  33.82,  37.98  mc: 
0.2  w. 

KVOR  Colorado  Springs,  Col. — Granted 
authority  to  determine  power  by  di- 
rect measurement  of  antenna  power. 

WBZA  Boston— Same. 

WLIB  Brooklyn— Same. 

NEW-AM  Salt  Lake  City  Broadcasting 
Co.,  Salt  Lake  City — Granted  mod.  CP 
for  new  station  KALL  for  extension 
completion  date  to  12-3-45.  Granted 
waiver  Sees.  3.55(b)  and  3.60  of  Com- 
mission's Rules  &  Regulations;  condi- 
tions. 

NEW-Developmental  Raytheon  Mfg. 
Co.,  New  York — Granted  license  to 
cover  CP  for  new  developmental  broad- 
cast station  W2XRY;  frequencies  to  be 
assigned  by  FCC  chief  engineer  from 
time  to  time;  power  10  kw;  to  operate 
in  accordance  with  Sees.  4.151  to  4.157 
inclusive,  and  upon  exp.  basis  only, 
conditions. 

LICENSES  for  following  relay  sta- 
tions extended  on  temp,  basis  only 
pending  determination  license  renewal 
applications,  for  period  ending  12-1-45: 
WKBR  KAOV  WMWB  WMFZ. 

LICENSES  for  following  relay  stations 
further  extended  on  temp,  basis  only, 
pending  determination  license  renewal 
applications,  for  period  ending  12-1-45: 
KFAA  KNED  WBGN  WADA  WAUT 
KIEL  WQER  KAGM  WJWA  WAXY 
KEJR  KBTA  KBTB  WAVB  KAXL 
WTNK. 

NEW-AM  Center  Broadcasters  Inc., 
State  College,  Pa.— Granted  mod.  of  li- 
cense for  CP  new  station,  for  approval 
antenna  and  approval  trans,  and  studio 
sites.  Granted  waiver  Sees.  3.55(b)  and 
3.60  of  Commission's  Rules  &  Regula- 


tions, conditions  (Action  taken  9-17- 
45). 

NEW-AM  Midwestern  Broadcasting 
Co.,  Cadillac,  Mich.— Granted  mod.  CP 
new  station  WATT  for  change  in  studio 
location  (Action  taken  9-18-45). 

ACTIONS  IN  DOCKET  CASE 
SEPTEMBER  26 

KSOO  Sioux  Falls,  Ida.— Adopted  pro- 
posed findings  of  fact  and  conclusions 
to  deny  application  for  license  renewal 
(Sec.  3.35). 

KRBA  Lubkin,  Tex.— Adopted  order 
granting  license  renewal  and  applica- 
tion for  assgn.  license  from  Ben  T 
Wilson.  R.  A.  Corbett  and  Thomas  W. 
Baker  d/b  Red  Lands  Broadcasting 
Assn.  to  Darrell  E.  Yates. 

ACTIONS  ON  MOTIONS 
SEPTEMBER  26 
Utica  Observer-Dispatch,  Utica,  N.  Y. 
— Granted  petition  to  correct  record 
without  further  hearing  re  application 
for  new  station  and  application  of  Mid- 
State  Radio  Corp.  for  new  station  in 
Utica. 

WGBF  Evansville,  Ind.— Granted  mo- 
tion for  leave  to  amend  aDplication  for 
license  renewal. 

Joe  L.  Smith  Jr.,  Charleston,  W.  Va.— 
Granted  motion  for  leave  to  amend 
application  for  CP  new  station. 

Orangeburg  Broadcasting  Corp., 
Orangeburg,  S.  C— Granted  petition  to 
amend  application  for  new  station  so 
as  to  show  changes  in  issued  stock  of 
applicant  since  March  1945,  and  or- 
dered amendment  to  be  made  part  of 
application.  Application  designated  for 
consolidated  hearing  with  applications 
of  Augusta  Broadcasting  Co.,  Charles- 
ton, S.  C,  and  The  Observer  Radio  Co.. 
Orangeburg,  for  new  stations. 
WSRR  Stephan  R.  Rintoul  (Assignor), 
The  Western  Conn.  Broadcasting  Co. 
(Assignee),  Stamford,  Conn.— Granted 
joint  petition  for  continuance  hearing 
on  application  for  vol.  assgn.  license 
now  set  10-4-45,  and  continued  same 
to  10-9-45. 

George  H.  Thomas,  James  J.  Davidson 
Jr.  and  Daniel  H.  Castille,  d/b  New 
Iberia  Broadcasting  Co.,  New  Iberia,  La. 
—Granted  motion  for  continuance 
hearing  on  application  for  new  station, 
now  set  10-1-45,  and  continued  same 
to  11-1-45. 

Tentative  Calendar  .  .  . 

OCTOBER  1 

WINS  New  York— Vol.  assgn.  license 
from  Hearst  Radio  Inc.  to  The  Crosley 
Corp.  (further  hearing). 

OCTOBER  4 

BROADCAST  hearing,  to  be  held  be- 
fore Commission  en  banc,  set  in  mat- 
ter of  promulgation  of  Rules  &  Regu- 
lations for  Good  Engineering  Practice 
for  commercial  TV  broadcast  stations. 


Applications 


SEPTEMBER  21 

NEW-AM  1240  kc  Midwestern  Broad- 
casting Co.,  Cadillac,  Mich.— License  to 
cover  CP  as  mod.  for  new  station 
WATT.  Also  authority  to  determine 
operating  power  by  direct  measurement 
of  antenna  power. 

1250  kc  KWSC  Pullman,  Wash.— Au- 
thority to  determine  operating  power 


Meetings  Changed 

The  Federal  Communica- 
tions Commission  announces 
that,  beginning  the  first  week 
in  October,  the  regular  week- 
ly meetings  of  the  Commis- 
sion en  banc  will  be  held  on 
Wednesday,  instead  of  Tues- 
day. Motions  hearings  will 
be  held  on  Thursday  of  each 
week  beginning  the  first  week 
of  October,  instead  of  Wed- 
nesday. 


by  direct  measurement  of  antenna 
power. 

NEW-FM    WJW    Cleveland— CP  new 

FM  station,  to  be  assigned  in  92-106  mc 
band,  10,600  sq.  mi.  coverage,  $70,000 
est.  cost. 

AMENDED  WGAC  Augusta,  Ga. — CP 
change  1240  kc  to  580  kc,  increase  250 
w  DN  to  5  kw  D  1  kw  N,  install  new 
trans,  and  DA-N,  and  change  trans, 
site,  amended  to  change  type  of  trans. 

NEW-AM  1240  kc  Robert  W.  Rounsa- 
ville  and  George  N.  Clark  d/b  Eliza- 
bethton  Broadcasting  Co.,  Elizabethton, 
Tenn. — CP  new  station  250  w  unl. 

660  kc  KSKY  Dallas— CP  increase  1 
kw  to  50  kw,  install  new  trans,  and 
change  trans,  site. 

NEW-Relay  WGST  Atlanta,  Ga.— Li- 
cense to  cover  CP  for  new  relay  station. 

NEW-AM  1450  kc  Cedar  Rapids  Broad- 
casting Corp.,  Cedar  Rapids — CP  new 
station  250  w  unl. 

KVGB  Great  Bend,  Kan.— License  re- 
newal. 

SEPTEMBER  24 

NEW-AM  620  kc  Virginia  Broadcasting 
Corp.,  Roanoke,  Va. — CP  new  station 
1  kw  DA  unl. 

660  kc  KOWH  Omaha— CP  increase 
500  w  to  10  kw,  change  hours  from  D 
to  unl.,  install  new  trans,  and  DA-DN, 
change  trans,  site. 

NEW-AM  1400  kc  Harry  Willard  Lin- 
der,  Marshall,  Minn.— CP  new  station, 
250  w  unl. 

NEW-FM  48.3  mc  WHFC  Inc.,  Chicago 
— License  to  cover  CP  for  WEHS. 

NEW-Relay  Farnsworth  Television  & 
Radio  Corp.,  area  of  Fort  Wayne,  Ind. — 
CP  new  relay  station,  30.82,  33.74,  35.82, 
37.98  mc,  0.1  w  and  A3  emission. 

NEW-Relay  Farnsworth  Television  and 
Radio  Corp.,  area  of  Fort  Wayne,  Ind. — 
CP  new  relay  station,  1646,  2029,  2190, 
2830  kc,  25  w  and  A3  emission. 

NEW-Exp.  TV  82-88  mc  Pacific  Coast 
Broadcasting  Co.,  Los  Angeles  County — 
CP  new  exp.  TV  station.  Emission  not 
specified. 

NEW-AM  1240  kc  Star  Broadcasting 
Co.,  Geneva,  N.  Y.— CP  new  standard 
station  250  w  unl. 

NEW-AM  920  kc  Greater  Muskegon 
Broadcasters,  Muskegon,  Mich. — CP  new 
standard  station  1  kw  D. 

1420  kc  WRBL  Columbus,  Ga— CP 
change  1230  kc  to  1420  kc,  increase  250 
w  to  5  kw,  install  new  trans,  and  DA- 
N,  and  change  trans,  site. 

NEW-FM  45.3  mc  WTAG  Worcester, 
Mass. — CP  new  FM  station,  7,000  sq.  mi. 
(Returned  at  request  of  attorney.) 

NEW-Exp.  TV  P.  R.  Mallory  &  Co., 
Indianapolis — Mod.  CP  authorizing  new 
experimental  TV  station  W9XMT,  for 
extension  of  completion  date  only  from 

(Continued  on  page  93) 


P  Page  92    •    October  1,  1945 


IT'S  THE  FIRST  transmitter  completed  since  V-J  Day  at  Gates  Radio  &  Supply 
Co.,  Quincy,  111.  What's  more,  Gates  believes  this  250-C  model  is  first  from  any 
plant  since  war.  Progress  is  announced  in  1  and  5  kw  models,  speech  equipment. 

BROADCASTING    •    Broadcast  Advertising 


TECHIllCflL^ 


FCC  Actions 

(Continued  from  page  92) 

9-16-45  to  12-15-45  (Returned  for  sig- 
nature.) 

NEW-TV  50-56  mc  KDYL  Salt  Lake 
City — CP  new  commercial  TV  station, 
Channel  1  (returned  at  request  of  ap- 
i  plicant). 

NEW-Exp.  TV  Farnsworth  Television 
&  Radio  Corp.,  Fort  Wayne,  Ind. — CP 
to  reinstate  CP  authorizing  new  experi- 
mental TV  station  W9XFT,  to  be  oper- 
ated on  frequencies  to  be  assigned  by 
FCC  chief  engineer,  visual  4  kw,  aural 
6  kw,  visual  A5  and  aural  special  for 
FM  emissions.  (Returned  for  triplicate.) 

SEPTEMBER  25 

NEW-AM  1340  kc  Jose  Bechara  Jr., 
Mayaguez,  P.  R. — CP  new  station  250 
w  unl. 

1460  kc  WHEC  Rochester,  N.  Y.— CP 
increase  500  w  N  1  kw  D  to  5  kw  DN, 
install  new  trans,  and  DA-N,  change 
trans,  site. 

94.9  mc  WEAF-FM  New  York— CP 
change  45.1  mc  to  94.9  mc. 

NEW-AM  1390  kc  Old  Dominion 
Broadcasting  Corp.,  Lynchburg,  Va. — 
CP  new  station  1  kw  DA  unl. 

AMENDED  WCAU,  Philadelphia— CP 
new  commercial  TV  station,  84-90  mc, 
ESR  1,128,  amended  to  request  82-88 
mc. 

NEW-EXP.  TV  The  Crosley  Corp., 
Cincinnati — Mod.  CP  as  mod.  for  new 
exp.  TV  station,  for  extension  com- 
pletion date  from  10-28-45  to  4-28-46. 

950  kc  WLOF  Orlando,  Fla.— CP 
change  1230  kc  to  950  kc,  increase  250 
w  to  5  kw,  install  new  trans,  and 
DA-N,  and  change  trans,  site. 

1420  kc  WWPG  Palm  Beach,  Fla.— 
CP  change  1340  kc  to  1420  kc,  increase 
250  w  to  1  kw,  install  new  trans. 

NEW-TV  54-60  mc  KDYL  Salt  Lake 
City — CP  new  commercial  TV  station, 
ESR  1,060. 

1230  kc  WCOL  Columbus,  O.— Dis- 
missed application  for  CP  install  new 
trans,  and  vertical  antenna,  change 
trans,  site  (superseded  by  new  applica- 
tion). 

NEW-AM  1270  kc  Walter  Adams 
Graham,  Decatur,  Ga. — Dismissed  ap- 
plication for  CP  new  station  250  w  unl. 
(at  request  of  applicant). 

SEPTEMBER  27 

790  kc  KFQD  Anchorage,  Alaska— Vol. 
assgn.  license  from  William  J.  Wagner 
tr/as  Alaska  Broadcasting  Co.  to  Mid- 
mgnt  Sun  Broadcasting  Co. 

nEW-AM  1450  kc  Bay  State  Beacon 
Inc.,  Brockton,  Mass. — CP  new  standard 
station  250  w  unl. 

NEW-AM  1340  kc  Frank  D.  Peterson, 
Theodore  Hardwick,  Robert  M.  Odear, 
Ira  Porter,  Wood  Hannah  and  Thomas 
Graham  d/b  Peterson  &  Co.,  Lexington, 
Ky. — CP  new  standard  station  250  w  unl. 

NEW-AM  1600  kc  WOOP  Inc.,  Dayton, 
O. — CP  new  standard  station  5  kw  unl. 

NEW-AM  990  kc  Darrold  Alexander 
Cannan  tr/as  Wichtex  Broadcasting 
Co..  Wichita  Falls,  Tex. — CP  new  stand- 
ard station  1  kw  D. 

1380  kc  WATL  Atlanta,  Ga.— CP  change 
1400  kc  to  1380  kc,  increase  250  w  to  5 
kw,  install  new  trans,  and  DA-N,  change 
trans,  site. 

NEW-AM  1010  kc  Warren,  Davis,  Yea- 
ger  &  Ford  Inc.,  Bloomington,  Ind.— 
CP  new  standard  station  1  kw  D. 

1320  kc  KGKY  Scottsbluff,  Neb.— CP 
change  1490  kc  to  1320  kc,  increase  250 
w  to  1  kw,  make  changes  in  trans., 
install  DA-N,  change  trans,  site. 

820  kc  WAIT  Chicago— Special  service 
authorization  to  commence  operation 
not  later  than  7  a.m.  CST  during  those 
months  in  which  local  sunrise  occurs 
later  than  7  a.m.  CST,  and  to  cease 
operation  not  later  than  6  p.m.  CST. 
during  those  months  in  which  sunset 
at  Dallas,  Tex.,  is  earlier  than  6  p.m. 
CST,  for  period  not  to  exceed  six  mo. 

1380  kc  KRE  Berkeley,  Cal.— CP  change 
1400  kc  to  1380  kc,  increase  250  w  to  1 
kw,  install  new  trans,  and  DA-N. 

SEPTEMBER  28 

NEW-Developmental  Westinghouse 
Radio  Stations  Inc. — CP  new  portable- 
mobile  developmental  stations  (5)  to  be 
operated  on  49.5,  107.5,  107.9,  505-525, 
540-560,  900-920,  1975-2025  mc;  5  kw: 
emissions:  AO,  Al,  A2,  A3,  A4,  A5,  spe- 
cial for  FM. 

NEW-TV  50-56  mc  Lancaster  Television 
Corp.,  Lancaster,  Pa.— CP  new  commer- 
cial TV  station,  Channel  2,  ESR  1400. 

The  Crosley  Corp.,  Cincinnati — Exten- 
sion of  special  temporary  experimental 
authorization  to  operate  1  kw  trans. 
(W8XAL)  on  6080  kc,  AO  and  Al  emis- 
sions for  identification  purposes  only  to 
be  used  with  all  international  broad- 


COMDR.  HERBERT  C.  OUTERMAN, 
on  terminal  leave  from  the  Navy 
and  formerly  with  leading  radio 
and  electrical  manufacturers  in  engi- 
neering, administrative  and  merchan- 
dising capacities,  has  been  appointed 
executive  assistant  to  the  president  of 
Emerson  Radio  &  Phonograph  Corp., 
New  York.  Mr.  Outerman  will  assist 
BENJAMIN  ABRAMS,  president,  with 
executive  and  administrative  matters. 


KARL  TROEGLEN  has  been  appointed 
technical  director  of  KCMO  Kansas 
City.  For  three  years  he  has  been  field 
engineering  supervisor  with  New  York 
division  of  Western  Electric  Co.,  in- 
stalling and  servicing  radio  and  com- 
munications equipment.  Active  in 
broadcasting  for  more  than  15  years. 
Mr.  Troeglen  is  a  senior  member  of 
Institute  of  Radio  Engineers. 


MURRAY  S.  FERGUSON  has  joined 
operating  staff  of  CBC .  international 
shortwave  service  at  Montreal.  ROY 
CAHOON,  senior  engineer  at  CBC  in- 
ternational shortwave  stations,  Sack- 
ville,  N.  B.,  has  returned  from  Europe 
with  a  portable  German  tape-recorder 
weighing  300  pounds. 

TOM  WATSON,  chief  engineer  of  CJKL 
Kirkland  Lake,  Ont.,  and  JENNY  SHA- 
HEEN,  traffic  manager  of  CJKL,  have 
been  married. 

BURT  COY,  released  from  the  Royal 
Canadian  Navy  as  lieutenant  and  ra- 
dar engineer,  has  been  appointed  chief 
engineer  of  CKWS  Kingston,  Ont. 
GORDON  JONES,  engineer  of  Northern 
Broadcasting  &  Pub.  Co.,  Toronto,  has 
married  Audrey  McEntee. 
D.  J.  SWEENEY  has  been  named  engi- 
neer in  charge  of  mechanical  develop- 
ment of  the  research  and  advance  de- 
velopment department  of  the  engineer- 
ing division  of  the  Crosley  Corp.,  Cin- 
cinnati. He  formerly  was  with  General 
Electric  Co.  and  RCA.  H.  J.  FITZPAT- 
RICK,  former  works  manager  of  Plant  9 


cast  stations  licensed  to  applicant  for 
period  ending  11-1-46. 

NEW-Relay  WGBR  Goldsboro,  N.  C— 
License  to  cover  CP  authorizing  new 
relay  station  WEQR. 

NEW-AM  1030  kc  Fred  Jones  and 
Mary  Eddy  Jones  d/b  Fred  Jones  Broad- 
casting Co.,  Tulsa,  Okla. — CP  new 
standard  station  50  kw  DA-N  unl. 

780  kc  WJAG  Norfolk,  Neb. — CP  in- 
stall new  trans.,  verticle  antenna  and 
ground  system,  change  trans,  site. 

NEW-AM  1400  kc  E.  Thomas  O'Brien, 
Mildred  O'Brien  Chalberg,  John  Chal- 
berg,  Mabel  O'Brien  Smith  and  William 
Graham  d/b  Brainerd  Broadcasting  Co., 
Brainerd,  Minn. — CP  new  standard  sta- 
tion, 250  w  unl. 

NEW-AM  1020  kc  KAW  Broadcasting 
Inc.,  Topeka,  Kan. — CP  new  standard 
station  1  kw  D. 

NEW-AM  550  kc  Frank  C.  Carman, 
David  G.  Smith,  Jack  L.  Powers  and 
Grant  R.  Wrathall  d/b  Montana  Broad- 
casting &  Television  Co.,  Anaconda, 
Mont. — CP  new  standard  station  1  kw 
DA-N  unl. 


of  Cros'ev.  has  been  named  works  man- 
ager of  all  Crosley  plants  in  Cincinnati. 
In  this  position  he  will  have  direct 
supervision  of  production  of  all  Crosley 
home  radio  receivers. 

BERNARD  T.  WILKINS  has  returned  to 
WKBN  Youngstown,  O.,  as  chief  engi- 
neer. For  1>,2  years  he  has  been  on  leave 
to  Western  Electric  Co.  as  radar  spe- 
cialist. 

HENRY  DAWSON,  engineer  of  Canadian 
Assn.  of  Broadcasters,  has  returned  to 
Toronto  after  attending  international 
radio  conference  at  Rio  de  Janeiro, 
Brazil,  as  an  observer  for  CAB. 

VERNON  WILEMAN,  recently  discharged 
from  RAF  Transport  Command,  has 
joined  the  technical  staff  of  CKWX 
Vancouver.  Before  the  war  he  was 
with  CFAC  Calgary. 

TREVOR  PAYNE  and  LARRY  Mc- 
CANCE  of  the  transmitter  staff  of 
CJOR  Vancouver,  are  expected  back  at 
CJOR  upon  release  from  Canadian 
armed  services. 

CARL  J.  HOLLATZ,  former  manager  of 
Ken-Rad  division  of  General  Electric 
Co.,  has  joined  Raytheon  Mfg.  Co.  in 
an  executive  capacity. 
LT.  COL.  A.  EARLE  FISHER,  recently 
placed  on  inactive  status  by  AAF  and 
former  radio  consultant  engineer  in 
the  South  for  11  years,  has  joined 
Emerson  Radio  &  Phonograph  Corp., 
New  York,  as  southern  field  representa- 
tive. 

NEPHI  SORENSON,  from  KDYL  Salt 
Lake  City  has  shifted  to  KALL  Salt 
Lake  City  as  chief  control  engineer. 

CORP.  ROBERT  E.  BROOKING,  for- 
merly with  WAIT  and  WGES  Chicago, 
has  been  training  at  the  War  Dept.  radio 
stations  in  Washington  and  is  now  at- 
tached to  the  4033rd  Signal  Multi- 
Chanel  Radio  Teletype  Detachment  at 
Camp  Crowder,  Mo. 

LEO  JYHLA,  assistant  chief  engineer  of 
WJIM  Lansing,  Mich.,  has  returned  to 
the  station  after  42  months  in  the  Navy 
as  radio  operator  aboard  the  cruiser  San 
Diego. 

DICK  TULLIUS,  engineer  of  KOMA 
Oklahoma  City,  married  Mary  Francis 
McBride  of  Oklahoma  City  Sept.  21. 

FRED  EDWARDS  has  returned  to  the 
engineering  staff  of  WTIC  Hartford, 
Conn.  He  has  been  overseas  with  the 
OWI  for  more  than  15  months. 

FRANK  V.  BREMER,  WAAT  Newark 
technical  director,  has  been  appointed 
chairman  of  the  engineering  committee 
of  NAB  District  2. 

RALPH  L.  REED  has  joined  the  engi- 
neering staff  of  CBK  Watrous,  Sask.  Re- 
cently released  from  RCAF,  he  was 
attached  to  radar  service. 


New  Engineering  Firm 

UNIVERSAL  RESEARCH  Labs., 
consulting  engineering  firm,  with 
headquarters  at  No.  1  Nob  Hill 
Circle,  San  Francisco,  has  been 
announced  by  Wesley  I.  Dumm, 
president.  New  firm  is  headed  by 
Royal  V.  (Doc)  Howard,  vice- 
president  in  charge  of  engineering 
for  Associated  Broadcasters  Inc. 
and  Universal  Broadcasting  Co., 
and  is  a  subsidiary  of  the  latter 
organization.  Southern  California 
offices  of  the  consulting  engineers' 
firm  have  been  established  at  6757 
Hollywood  Blvd.,  Hollywood.  Na- 
tionally known  in  radio  engineering 
and  on  loan  to  the  Office  of  Scien- 
tific Research  and  Development, 
Mr.  Howard  recently  returned 
from  Europe  where  he  headed  a 
special  assignment  for  the  Army. 


KSEI 

POCATELLO  IDAHO 


PhU/ipsburg,  New  Jersey 


NBC- Mutual 


FACT  or  FICTION? 


Glaciers   can   be  used 
for  refrigeration. 
A.    Fact.    The  army  uses 
them  for  food  storage. 


It's  a  Known  FACT  that 

WLAW 

LAWRENCE,  MASS. 

is  the  preferred  station  of 
nearly  two  million  listeners 
in  Industrial  New  England. 

5000  WATTS    680  Kc. 

NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  93 


Radio  salesman  wanted,  one  who 
has  had  a  good  background  in  radio 
selling  to  local  accounts.  Good  sal- 
ary. Permanent  position.  Send  small 
photo  and  references  with  reply. 

KDYL 
Salt  Lake  City 
Utah 


Engineer-Executive 

Seeks  position  with  progres- 
sive broadcaster  or  equip- 
ment manufacturer.  Experi- 
enced all  phases:  studios, 
high  power  standard  broad- 
cast and  short  wave  trans- 
mitters, and  FM.  Proven 
record  with  excellent  refer- 
ences. 

Box  239,  Broadcasting 


•  Man  with 
Radio  Background 
to  Learn  Radio 
Advertising  and 
Selling  Business 

Wire 
Frank  Flynn 

KFBC 
Cheyenne,  Wyoming 


WANTED 

Top  flight  script  writer,  capa- 
ble of  writing  and  producing 
acceptable  ideas  for  local 
accounts.  Excellent  salary. 
Permanent  position.  Send 
photo  and  sample  of  scripts 
with  first  letter. 

KDYL 

Salt  Lake  City 
Utah 


Radio  Construction 
Men 

Radio  men  who  are  interested  in 
building  radio  broadcasting  equip- 
ment can  avail  themselves  at  this 
time  of  excellent  post-war  posi- 
tions. Must  be  able  to  read  sche- 
matics and  do  neat  wiring  but 
engineering  skill  not  mandatory. 
Good  wages  in  attractive  middle- 
western  city.  Wire,  phone  or  write. 

Gates  Radio  Company 
Quincy,  Illinois 
Phone  522 


r— Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Wanted — Veteran  first  class  license  hold- 
er for  transmitter  and/ or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education    and    experience.    Box  661, 

BROADCASTING.  

Excellent  opportunity  offered  to  1st 
class  engineer  by  250  watt  Indiana  net- 
work station.  Permanent  position,  start- 
ing at  $45.00  per  week.  Box  43,  BROAD- 
CASTING^  

Both  staff  announcer  and  salesman  for 
permanent  well-paying  positions  with 
progressive  Rocky  Mountain  NBC  affil- 
iate in  town  of  15,000  stable  population. 
Best  of  fishing  and  hunting.  Everything 
but  metropolitanism  and  high  cost  of 
living;  send  photo,  references.  If  an- 
nouncer, send  transcription  with  appli- 
cation. Box  169,  BROADCASTING. 
Wanted — Licensed  operator.  Must  be 
experienced  and  steady.  Send  your 
qualifications,  education,  recommenda- 
tions and  any  small  recent  photograph. 
Network  station  in  Great  Lakes  area. 

Box  182,  BROADCASTING.  

Wanted— Experienced  studio  control 
man  in  network  station  east  of  Chi- 
cago. Send  your  qualifications,  educa- 
tion and  photo  in  first  letter.  Box  183, 

BROADCASTING.  

Announcer— Outstanding  midwest  NBC 
affiliate  wants  morning  man  who  can 
do  personality  show  with  transcriptions. 
$75.00  weekly  base  with  talent  opportu- 
nities. Send  transcription  and  personal 
background  to  Box  184,  BROADCAST- 
ING^ . 

Whatever  became  of  those  good  depend- 
able announcers?  The  steady,  reliable 
kind  that  you  could  count  on.  We  offer 
steady  employment,  compatible  sur- 
roundings, and  good  salary.  Send  tran- 
scription, references,  photo  with  appll- 
cation.  Write  Box  193,  BROADCASTING. 
Continuity  writer-experienced.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 
Experienced  newsman  for  50  kw  west- 
ern affiliate.  Fdit  and  rewrite.  Box  237, 

BROADCASTING.  . 

Two  combination  announcer-engineers 
needed  with  first-class  license,  pleasing 
voice,  for  48-hour  week  at  $55.00  per 
week,  WCRS,  NBC  affiliate  at  Green- 

wood,  S.  C.  

Experienced  announcer  wanted  with 
third  class  ticket.  Must  be  capable 
copywriter  and  have  car.  Submit  photo 
and  complete  radio  background  with 
references.    Progressive    station  with 

plans.  KSEI,  Pocatello,  Idaho.  

Wanted— First  class  radiotelephone  op- 
erator who  knows  transmitters  and  as- 
sociated equipment.  Good  maintenance 
man.  Provide  radio  background,  refer- 
ences and  snapshot.   KSEI,  Pocatello, 

Idaho.  

Need  a  man  with  first  class  license  who 
can  announce.  MBS  affiliate.  OaTl  i"!r° 
or  write  telling  all  to  TJnane  L.  Watts, 
Gf't"!  Manager,  KH  AS,  Hastings,  Nebr. 
Wanted — Commercial  manager  250  watt 
station  in  excellent  market  with  dual 
coast  to  coast  network  affiliation.  Salary 
plus  bonus.  Box  249,  BROADCASTING. 
Engineer — Experienced  in  operation  of 
5  kw  transmitter  with  directional  an- 
tenna, studio  switching,  recordina.  re- 
motes. Permanent  if  qualified.  Send  full 
particulars  to  KFEL,  Denver.  Colorado. 
Announcer  wanted — Experienced,  all- 
round  staff  man  for  progressive  5  watt 
station.  Permanent  job  with  adequate 
salary  commensurate  with  ability. 
Write  for  personal  audition  arrange- 
ment or  send  transcription  with  full  de- 
tails. WAKR,  Akron,  Ohio. 


Help  Wanted  (Cont'd) 

Wanted — Experienced  continuity  writer. 
Give  full  details,  educational  back- 
ground, experience,  references,  salary 
expected,    in    first    letter.    Box  241, 

BROADCASTING.  

Can  use  one  or  two  extra  announcers, 
also  good  continuity  writer  for  spots 
and  some  scripts.  Announcers  must 
have  personality  voice  and  be  salesmen 
on  the  air.  WOLS,  Florence,  S.  C. 
Broadcast  engineer  for  permanent  posi- 
tion with  5  kw  NBC  affiliate.  Must  have 
first  class  license  and  control  room  ex- 
perience. Give  full  details  and  refer- 
ences in  first  letter.  Address  Chief  En- 
gineer, Radio  Station  WMC,  Post  Office 
Box  311,  Memphis  1,  Tenessee. 

Situations  Wanted 

Station  executive  —  Experienced  all 
phases  radio,  250,  5000,  50,000  watt  sta- 
tions; writing,  promotion,  merchandis- 
ing, selling,  general  managerial.  3  years 
station  relations  executive  position.  So- 
ber, industrious,  high  character.  Finest 
references  industry,  government.  Seeks 
security  with  progress  in  permanent  po- 
sition. Married,  father,  available.  Octo- 
ber  15.  Box  243,  BROADCASTING. 
Station  manager — with  complete  engi- 
neering experience.  Returning  Naval 
Comdr.  24  years  all  phases  radio.  Serv- 
ices    available     anywhere.     Box  187, 

BROADCASTING.  

Announcer— Young,  honorably  dis- 
charged. College  experience  and  training 
all  phases  radio  production.  Newscast- 
ing  a  specialty.  Can  handle  board,  turn- 
tables, etc.  (not  a  technician).  Tran- 
scription available.  Box  198,  BROAD- 
CASTING.  

Engineer — 8  years  broadcasting,  3  FCC, 
16  months  field  engineer  with  large  com- 
pany. First  class  license,  37,  married. 
Prefer  Pacific  Coast  or  Rocky  Mountain 
states.  Box  212,  BROADCASTING. 
Chief  engineer — Army  officer  expects 
discharge  shortly.'  Seeks  position  pro- 
gressive station.  5  years  technical  broad- 
casting, familiar  with  FM,  1st  class 
operator's  license.  Age  34,  married.  Box 

214.  BROADCASTING.  

Capable  local  station  manager  in  south- 
ern market  of  60,000  desires  change. 
Alert,  promotion  minded,  good  charac- 
ter, can  make  your  station  pay,  35  years 
old.  Have  been  in  present  job  six  years. 
Wants  long  time  arrangement.  Married, 
two    children.    Available  immediately. 

Box  215.  BROADCASTING.  

Announcer,  producer,  M.C.,  writer.  Ten 
years  major  network  key  station.  Vet- 
eran, married,  desires  position  with 
major  station  as  announcer,  or  smaller 
metropolitan  station  as  program  direc- 

tor.  Box  217,  BROADCASTING.  

Young  radio  sales  executive  several 
years  with  present  employer,  interested 
in  becoming  assistant  to  general  man- 
ager or  station  in  city  up  to  300,000. 
Now  earning  $6000.  Can  be  available 
January  1st.  Full  qualifications  in  first 
letter.  Box  218,  BROADCASTING. 
Young  woman,  college  graduate  desires 
position  with  New  England  station  as 
continuity  writer.  Trained  in  script 
writing  and  announcing.  Special  inter- 
est educational  programs.  Sample 
scripts  available.  Box  219,  BROADCAST- 
ING. 


Announcer,  continuity  writer,  sponsor 
contact,  third  class  license.  Qualified 
sports.  College  background.  26  years, 
married.   Midwest   preferred.   Box  230, 

BROADCASTING.  

Wanted — Permanent  connection  with 
broadcast  station  as  radio  technician. 
Have  first  class  telephone  license.  Box 
231,  BROADCASTING. 


ATTENTION  SERVICEMEN! 

To  aid  servicemen  seeking  radio  jobs,  BROADCASTING  will 
accept  situation  wanted  classified  ads  at  no  charge.  Thirty  words 
maximum.  Two  insertions.  Sign  name,  rank  and  give  address. 


PUBLIC  NOTICE 

Dirty  Stories  & 
Profane 
Language 

Have  their  place  .  .  .  but  not 
ON  THE  AIR!  That's  MY 
place.  Call  me  a  Disc  Jockey 
if  you  want,  but  my  four  14 
hour  programs  will  IN- 
CREASE YOUR  HOOPER. 


If  you  have  two  30  minute  or 
a  one  hour  seg  open  (or  can 
make  it  open)  I  can  make  it 
priceless  property. 

No  Contests!  No  Bingo!  No 
Telequiz!  Nothing  phoney, 
brother !  Just  a  simple,  sincere, 
honest  conversationalist  that 
knows  the  human  heart!  The 
FCC  will  love  you  more,  be- 
lieve me. 

I  need  about  $10,000  yearly  to 
change  from  LEADING  C.B.S. 
Station.  P.S.  I'm  nearly  a  hill- 
billy, but  more  of  a  western- 
pal. 

Box  240,  BROADCASTING 

PUBLIC  NOTICE 


Ace  Newscaster 
of 

The  Far  Eastern  Network 
SHELDON  BRENNAAUN 

has  over 
5,000,000  Service  listeners 
in  the  SWPA 

Available  Jan.  1946. 

Also  experienced  as  dialect  actor 
and  production  director. 

Prefer  Pacific  Coast  or  Florida 

Write 
Box  226,  Broadcasting 


7^  SCHOOL  H 
RADIO  TECHNIQUE 


HEW  YORK  •  CHICAGO 

America's  Oldest  School  Devoted 
Exclusively  to  Radio  Broadcasting 

Comprehensive  Day  and  Evening 
Courses  in  all  phases  of  Radio 
Broadcasting  taught  by  Network 
Professionals.  Moderate  rates. 


Full  Details,  Request  Booklet  ft 


Situations  Wanted  (Cont'd) 


Situations  Wanted  (Cont'd) 


Situations  Wanted  (Cont'd) 


Wanted  to  Buy 


Radio  executive  will  sever  recent  excel- 
lent connection  with  national  network 
to  manage  your  station.  Unusually  well- 
rounded  and  carefully-planned  back- 
ground in  all  phases  of  radio  with  ex- 
perience in  local  250  watt,  metropolitan 
50,000  kw  and  national  networks.  Ex- 
cellent record  and  references.  Replies 
held  in  confidence.  Box  225,  BROAD- 
CASTING.  

Executive  engineer  desires  position  as 
chief  engineer  of  large  station  planning 
FM  and/or  television  expansion.  As- 
sume full  responsibility.  Young  and 
aggressive,  yet  well-settled  family  man. 
Well  known  with  established  engineer- 
ing record.  Past  experience  includes 
every  phase  of  broadcast  engineering, 
all  classes  of  stations,  1  to  50  kw,  major 
network,  operation,  construction,  lab- 
oratory design,  college  instruction,  Ra- 
dar development.  Salary  requirement 
$3750  to  $7500  per  year  dependent  on 
location  and  position.  Job  details  before 
interview.  Box  227,  BROADCASTING. 
Sports  announcer,  10  years  experience 
U.  S.,  Canada,  now  chief  sports  and 
special  events  announcer  American 
Forces  Network  in  Europe,  covering 
events  in  France,  England,  Germany. 
Expects  early  discharge.  Seeks  perma- 
nent position  with  progressive  station. 
Box  228,  BROADCASTING.  


Advertising  salesman  under  40,  14  years 
experience,  contacting  New  York  agen- 
cies and  advertisers,  desires  permanent 
position  with  established  firm.  Pres- 
ently employed.  Can  supply  highest 
references.  Box   229,  BROADCASTING. 


Announcer-program  director — Army  offi- 
cer about  to  be  discharged  desires  per- 
manent position  with  regional  station. 
Go  anywhere  but  south.  27  years  old, 
married.  Eight  years'  experience  as  an- 
nouncer, news,  commercial,  variety,  and 
special  events  shows;  program  direc- 
tor; producer;  news  editor;  and  writer. 
Three  years  overseas  as  Radio  Officer 
for  Army,  managing  foreign  broadcast 
stations.  Relieved  from  Army  in  about 
two  weeks.  Best  references.  Anxious 
start  working.  Can  arrange  personal 
Interview.  Box  189,  BROADCASTING. 
Engineer-producer — Five  years  in  broad- 
casting including  l'/2  years  government 
broadcasting  service  overseas  add  up 
to  most  rounded  experience  from  high- 
ly technical  operations  to  topflight 
dramatic  production  tasks.  First  class 
phone  license,  married,  top  references. 
Want  connection  with  forward  look- 
ing broadcasting  organization.  Box  233, 

BROADCASTING.  

Veteran,  35,  married,  Ph.D.,  Linguist; 
wants  permanent  position  as  news  edi- 
tor or  news  specialist.  Has  two  years 
news  experience,  splendid  background, 
foreign  travel,  good  voice,  administra- 
tive  ability.  Box  234,  BROADCASTING. 
Announcer,  all-round  experience,  sober 
family  man  looking  for  permanent  good 
paying  job.  Willing  worker.  No  floater. 

Box  235,  BROADCASTING.  

Commercial  manager.  Excellent  record 
in  sales  and  as  sales  promotion  direc- 
tor with  metropolitan  independent. 
Background  in  copy,  production,  pub- 
licity. If  you  want  a  man  with  ideas 
who  can  analyze  your  sales  problem, 
formulate  an  operational  plan,  and 
make  it  work,  write  Box  236,  BROAD- 

CASTING.  

Continuity  writer,  commentator.  Five 
years'  experience  spot  announcements, 
local  shows.  Discharge  from  WAC  Oc- 
tober 1st.  Desire  connection  station  or 
agency  San  Francisco  area.  College 
background.   Mary    Fenton,   459  Turk 

St.,  San  Francisco,  Calif.  

Salesman-program  director  —  Veteran, 
age  35,  married,  reliable,  6  years  radio 
experience,  4  years  newspaper.  Active  in 
civic  organizations,  want  to  make  per- 
manent home.  Have  good  health,  per- 
sonality, enthusiasm,  ability.  Minimum 
$3600.00.  Mr.  Hanson  Dustin,  c/o  Sgt. 
Tom  Reynolds,  119  Marvin  Ave.,  Peters- 
burg,  Va.   

Salesman— 30  years  old,  veteran.  Exper- 
ienced in  all  phases  of  radio  station 
from  A-Z.  $45.00  week  base.  Pacific  coast 
only.  Give  me  a  whirl.  Mel  Merz,  122 
McKinley  Ave.,  Geneva,  111. 
Veteran— To  be  released  from  hospital 
desires  program  or  production  director- 
ship. Nine  years  commercial,  two  years 
AFRS  experience  announcing  and  di- 
recting. References.  S/Sgt.  Staton  Dix- 

on,  4762  Lake  Park,  Chicago.  

Experienced  announcer,  newscaster, 
honorably  discharged  Navy  veteran.  50 
kw  Navy  transmitter  man.  Excellent 
background.  Restricted  license.  New 
York  or  New  England  area.  Available 
Immediately.  Henry  Lazarski,   1103  W. 

Belden  Ave.,  Syracuse  4,  N.  Y.  

Need  a  chief  announcer-newscaster?  15 
years  experience  commercials,  newscast- 
lng,  ad  lib,  console  operation.  Available 


after  October  15th.  Call  H.  W.  Carpen- 
ter, Franklin  Hotel,  Saginaw,  Michigan 
at  night.  Write  or  wire.  West,  south  - 
west  preferred.  Any  place  considered. 
Experienced  time  salesman— Now  cov- 
ering Florida  calling  on  Chambers  of 
Commerce,  real  estate  dealers,  realty 
boards,  hotels,  resorts  and  others. 
Would  like  to  represent  northern  and 
eastern  stations  on  commission  basis. 
Give  full  Information  first  communi- 
cation.  Box  222,  BROADCASTING. 
Announcer,  newscaster-editor,  program 
arranger,  writer,  idea  man.  Married,  age 

28.  Wide  radio  show-business  back- 
ground. Journalism-advertising  degree. 
Now  chief  announcer  handling  person- 
ality, platter,  interview  programs,  etc. 
Sales  experience.  Manage  small  station 
or  staff  on  large.  Wife  capable,  attrac- 
tive. Go  anywhere  but  prefer  south- 
eastern or  any  warm  climate.  Like  hard 
work,  congenial  atmosphere.  Permanent 
connection     with     future.     Box  223, 

BROADCASTING.  

Station  manager — 19  years  broadcast 
experience,  proven  results  independent 
and  network  promotion,  sales,  produc- 
tion, engineering.  Will  invest.  Box  224, 

BROADCASTING.  

Program  director-writer.  Journalism 
graduate.  Producer  radio  shows  and 
minstrels.  Recording  and  network  tenor, 
pianist.  Experienced  teacher  singing, 
announcing,  writing.  Talent  trained  for 
station  shows  and  personnel.  Honor- 
ably discharged  veteran.  Arthur  Corn- 

wall,  Box  278,  Chester,  S.  C.  

Announcer-beginner.    Retiring  officer, 

29,  married,  sober,  sensible,  capable, 
personable,  voice,  writing  ability,  ideas. 
Exchange  inexperience  for  modest  sal- 
ary, help,  permanency.  Go  anywhere. 
Transcription,  photo  on  request.  R.  A. 
Greene,    1801    Niagara    St.,   Buffalo  7, 

N.  Y.  

Released  Naval  officer  desires  connec- 
tion with  southern  station  or  holder 
of  CP  as  manager  or  chief  engineer. 
Must  be  permanent.  Write  or  wire 
George  Yazell,  510  Harvey  St.,  William- 

son,  West  Va.  

Announcer.  Desires  permanency.  2  years' 
experience.  Honorable  discharge.  25 
years  old.  News,  commercials,  turnta- 
bles, controls.  State  salary,  hours.  Earl 
T.  Perin,  317  Willard  Ave.,  Joliet,  Illi- 

nois.  

Will  soon  be  available  as  station  man- 
ager or  assistant  manager  or  other  good 
broadcasting  position.  Announcing,  pro- 
ducing, script  writing,  public  relations 
experience.  Dance  orchestra  and  classi- 
cal music  background.  University  grad- 
uate. Four  years  Army  Technical  Com- 
munications assignments.  2nd  class 
phone  license.  Expect  immediate  return 
from  Pacific  and  discharge.  Age  26. 
Please  address  replies  to  home:  Major 
Milton   Frank,   Jr.,   3740   Fillmore  St., 

San  Francisco,  Calif.  

Announcer-newscaster  —  AAF  officer 
awaiting  discharge.  20  years  experience 
all  phases  radio  including  station  man- 
agement, production,  news-editing  and 
writing.  Network  caliber.  38,  married, 
two  children.  Lt.  James  C.  Taillon,  Hq. 
POATSC,   1950    Broadway,    Oakland  4, 

Calif.   

Announcer-writer— Veteran,  married  3 
years  experience  progressive  stations 
with  large  quota  organizations.  3  years, 
army  show  business.  Have  written,  acted 
commercially.  Specialty,  morning  shows, 
desires  northern,  progressive  affiliation. 
Preston  L.  Taplin,  12  McKinley  Avenue, 

Endicott,  N.  Y.   

Announcer,  seeks  opportunity  with 
progressive  station.  IV2  years  experience 
on  staff  work,  specializing  in  news,  ad- 
lib  interviews,  special  events  and  dra- 
matic ability.  Box  244,  BROADCAST- 
ING;  

Executive — Young  woman,  take  over  all 
creative  work  in  out-of-town  station. 
Six  years  in  New  York  experience  as 
continuity  and  dramatic  head,  director- 
producer  and  network  writer.  Dynamic, 
personable,  tactful.  Good  trouble -shoot - 

er.   Box  245,  BROADCASTING.  

Veteran  awaiting  November  discharge 
desires  permanent  position  as  combina- 
tion announcer-program  director  or  as- 
sistant. Age  26.  Single.  Prefer  progres- 
sive 250  watter  midwest  or  southern 
city  less  than  80,000.  $280  monthly.  Ex- 
perience as  combination  operator-an- 
nouncer, assistant  program  director,  all 
phases  announcing.  First  phone  license. 
Three  years  Navy  Radar  experience.  Did 
many  service  shows  including  AFRS 
overseas  and  public  relations.  Box  246, 

BROADCASTING.  

Engineer — 29  years  old.  Veteran.  Experi- 
ence station  operation.  Some  consult- 
ing. Desires  connection  with  progressive 
stations  as  chief  or  with  good  oppor- 
tunity for  advancement.  Ira  Kealy,  25 
Carlton  Road,  Hillsdale,  Michigan. 


Flying  radio  engineer  wants  job,  man- 
ufacturer's agent  in  Washington,  Dal- 
las-west coast.  FM-television,  broadcast- 
ing, aircraft  radio  experience.  Box  247, 

BROADCASTING.  

Man — Good  background,  good  voice,  lim- 
ited experience.  Wants  to  work  hard 
for  small  station.  Russell  Hodge,  YMCA. 

Memphis,  Tennessee.  

Young,  recently  discharged  army  officer, 
news  scripter  for  NBC  college  graduate, 
wants  back  into  newsroom  of  Eastern 
shortwave  outlet  or  large  local  station. 
Thomas  B.  Mechling,  281  So.  Ogden  St., 
Denver  9,  Colorado. 


Wanted— 500  or  1000  watt  standard 
transmitter  immediately.  300  foot  self- 
supporting  towers.  List  other  available 
material.   Box   242,  BROADCASTING. 


Miscellaneous 


Announcer's,  writer's,  emcee's  Comedy 
Material.  Catalog  free.  Box  29,  BROAD- 
CASTING. 


For  Sale 


Three  transmitters  for  quick  sale,  one 
rebuilt,  $2000.00;  Two  used,  $1750.00 
each.  The  three  together  $5000.00.  Box 

221,  BROADCASTING.  

For  sale — 1  kw  Western  Elecertic  D- 
87737  Transmitter  converted  to  make  it 
similar  to  6-B.  Box  238,  BROADCAST  - 

ING.  

Fore  sale — Composite  pre-amps  and 
channel  amps  using  Kenyon  Labora- 
tory Standard  or  Thordarson  Tru-Fi- 
delity  transformers,  with  separate  pow- 
er supplies;  monitoring  amplifiers; 
composite  consoles.  Reasonable,  KFEL, 
Denver,  Colorado. 


SERVICE  DIRECTORY 


FREQUENCY  MCASUWN9 
SCW ICC 

Exact  Measurements  •  of  any  f<m« 

R  a  A  COMMUNICATIONS,  INC. 
64  Broid  Strut      New  York  4,  H.  T. 


"GEARED  TO  AM-FM  EXPANSION 
X*dt*  Knglnaerinc  CmntmltmmU 

Commercial  Radio  Equip.  Co. 

Kama*  City,  Mo. 
Washington,  D.  C.  Hollywood,  Col. 


Custom-Built 

Speech  Input  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5.  0.  C 
District  1640 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F  &  O  TRANSMITTING  TUBES 

Freeland  &  Olschner  Products,  Inc. 

611  Boronne  St.,  New  Orleans  13,  La. 

Raymond  4756 
High  Power  Tube  Specialiits  Exclusively 


SOUND  EFFECT  RECORDS 

GENNETT'SPEEDY-Q 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 
Writ*  For  Details 

CHARLES  MICHELSON 

67  W.  44th  St.  New  York,  N.  Y. 


The 

Robert  L.  Kaufman 
Organization 
Technical  Maintenance,  Cons  traction 
Supervision   and  Business  Service* 
for  Broadcast  Stations 

g.        Waahingtoa  4,  D.  C 
District  2292 


FREQUENCY  MEASUREMENTS 


STANDARD 

Measuring  &  Equipment  Co. 

Phones  877-2652  Enid,  Okla. 


Sin 


1939 


KLUGE  ELECTRONICS  CO. 

Commercial  &  Industrial 
Equipment 
1031  No.  Alvarado 
Los  Angeles  26,  Calif. 

Myron  E.  Kluge         Exposition  1742 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  & 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  1 1,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


BUY 
VICTORY 
BONDS 


the  sparkling  new  transcribed  54  hour  musical  series  starring 


PHIL  BRITO 


'•J'  the  golden  voiced  song-sation  of  radio   " . 

For  costs  and  aiuiit&m  records  write  or  wire 

CHARLES  MICHELSON 

*t>7  West  44th  Street.  New  York  !&       MUrroy  Hilt  2-3376  —  51A8 


People 


At  Deadline... 


FELTIS  INVITES  NETS 
TO  DISCUSS  BMB  COSTS 

ACTING  on  the  resolution  adopted  Sept.  14 
by  the  BMB  board  of  directors,  Hugh  Feltis, 
BMB  president,  last  week  invited  the  nation- 
wide networks  to  discuss  the  question  of  net- 
work subscriptions  to  the  organization's  audi- 
ence measuring  service.  Frank  Stanton,  CBS, 
vice-president  and  general  manager,  replied 
that  his  network  is  interested  in  the  plan  and 
has  arranged  to  meet  with  the  BMB  finance 
committee  to  discuss  the  CBS  subscription 
costs. 

Robert  L.  Swezey,  Mutual  vice-president 
and  general  manager,  and  the  network's  de- 
partment heads  received  the  BMB  presenta- 
tion on  Friday  and  will  inquire  further  into 
the  costs  as  they  affect  Mutual.  Plans  were 
made  with  Carl  Haverlin,  Mutual  vice-presi- 
dent in  charge  of  station  relations,  for  a  closed 
circuit  presentation  of  the  plan  to  be  made 
Oct.  11  to  all  affiliates.  NBC  and  American 
have  not  yet  set  dates  to  discuss  the  plan  but 
they  are  expected  to  within  the  week. 

TBA  PREPARES  ARGUMENT 
FOR  OCT.  11  TELEVISION 

TELEVISION  BROADCASTERS  ASSN.  will 
not  ask  postponement  of  Oct.  11  hearing  on 
FCC's  video  rules,  despite  extreme  shortness 
of  time  for  preparation  of  technical  data  and 
argument,  TBA  board  decided  at  meeting  in 
DuMont  studios  in  New  York.  Board  was  re- 
ported in  agreement  it  should  do  nothing  to 
delay  further  the  start  of  postwar  television. 

Col.  William  A.  Roberts,  Washington  attor- 
ney, who  will  represent  TBA  at  hearing,  is 
working  with  technical  committee,  headed  by 
F.  J.  Bingley,  chief  television  engineer  of 
Philco  Corp.,  in  preparation  of  the  group's  ar- 
gument. Board  declined  to  reveal  its  position. 

Board  approved  application  of  Westing- 
house  Electric  Co.  (manufacturing  division) 
for  affiliate  membership  and  of  Syracuse  and 
Western  Reserve  universities  for  educational 
memberships. 

NEW  DUTIES  FOR  HILL 

IN  SHUFFLING  of  duties  in  War  Dept., 
Bureau  of  Public  Relations,  announced  last 
Friday,  Brig.  Gen.  Luther  L.  Hill — just  pro- 
moted to  that  rank — becomes  BPR  director. 
Erstwhile  director,  Maj.  Gen.  Alexander  P. 
Surles,  is  now  director  of  information  with 
BPR  and  Information  and  Education  Divi- 
sion reporting  to  him. 


Closed  Circuit 

(Continued  from  page  4) 

unless  relief  comes.  Engineering  department 
is  already  working  triple  time  trying  to  keep 
up. 

COMMISSIONER  Clifford  J.  Durr,  soft-spoken 
stormy  petrel  of  the  FCC  who  dissents  at  drop 
of  dollar  sign,  isn't  in  top  health.  He  has  suf- 
fered periodic  outbreak  of  a  skin  eruption.  If 
he  follows  urgings  of  his  colleagues,  he  will 
spend  about  a  month  under  observation,  prob- 
ably at  Bethesda  Naval  Hospital,  to  clear  up 
bothersome  condition. 


TIMEBUYERS  FLY 

TO  WLEE  DEDICATION 

A  CHARTERED  plane,  carrying  some  20  New 
York  timebuyers,  was  scheduled  to  leave  New 
York  at  11  a.m.  Monday  for  Richmond,  Va. 
Passengers  are  guests  of  President  Thomas  G. 
Tinsley  of  WLEE  and  they'll  attend  formal 
opening  of  WLEE  Monday  night  (see  earlier 
story,  page  40).  WLEE  was  scheduled  to  take 
the  air  for  first  time  at  6  a.m.  today.  Invita- 
tions for  plane  trip  were  issued  to  following: 
William  C.  Dekker,  McCann-Erickson;  Ray 
Nelson,  Chas.  M.  Storm  Co.;  Betty  Barrett, 
Donahue  &  Coe;  Gertrude  Scanlan  and  Frank 
Silvernail,  BBDO;  Roland  Van  Nostrand,  Ben- 
ton &  Bowles;  Frank  Haas,  Erwin,  Wasey  & 
Co.;  Gordon  Mills,  Arthur  Kudner;  Betty 
Powell,  Fritz  Snyder  and  Vera  Brennan,  Biow; 
Linnea  Nelson,  J.  Walter  Thompson  Co.;  Carlos 
Franco,  Young  &  Rubicam;  Mary  Dunleavy, 
Pedlar  &  Ryan;  Bea  Gumbinner,  Lawrence  C. 
Gumbinner;  Ed  Small,  Ted  Bates;  Richard 
Grahl,  William  Esty;  Jack  Haight,  Colgate- 
Palmolive-Peet  Co;  Chester  Slaybaugh,  Morse 
International;  Ted  Fisher,  Ruthrauff  &  Ryan. 
Jack  Allison  and  Frank  Headley  of  Headley- 
Reed  Co.,  WITH-WLEE  station  representa- 
tive, were  to  be  hosts  on  trips. 

TWO  TV  SPONSORS 

UNITED  STATES  RUBBER  Co.  Sept.  28 
started  Lou  Little's  Friday  Night  Quarterback 
on  WNBT  NBC  video  station  in  New  York 
to  promote  Keds.  Agency  Campbell-Ewald 
Co.  N.  Y.  Waltham  Watch  Co.  renews  for 
13  weeks  WNBT  time  signal  each  Fri.  night. 
Agency,  N.  W.  Ayer  &  Son,  N.  Y. 

KUDNER  RESIGNS  RAIL  ACCOUNT 

ARTHUR  KUDNER  Inc.,  New  York,  has  re- 
signed the  account  of  Assn.  of  American  Rail- 
roads, after  a  nine-year  affiliation.  James  Ellis, 
Kudner  president,  explained  that  move  was 
made  "in  view  of  the  fact  that  we  are  also 
advertising  agents  for  two  important  aviation 
businesses." 


WPB  DIVISION  TO  CLOSE 

WPB  Radio  &  Radar  Division  will  wind  up 
its  activities  by  the  end  of  October.  Final  mop- 
ping up  of  details  will  be  handled  by  two 
or  three  administrative  employes  who  will  be 
transferred  to  the  Consumers  Hard  Goods 
Division.  M.  E.  Karns,  director,  and  John 
Creutz,  assistant  director  in  charge  of  produc- 
tion, are  expected  to  announce  their  plans  in 
a  few  days. 


HOLD  THAT  HAMMER! 

WHILE  workmen  were  repairing  the 
roof  of  the  Biltmore  Hotel  building  in 
Atlanta,  control  engineers  of  WSB,  lo- 
cated on  the  top  floor,  found  a  way  of 
keeping  the  noise  from  station  breaks 
and  live  programs.  Installing  a  PA 
speaker  on  the  roof  and  a  mike  in  the 
control  room,  they  shouted  a  "Hold  it 
fellows"  before  opening  any  studio 
mikes.  The  interference  ceased. 


LT.  COL.  JOHN  S.  HAYES,  chief  of  American 
Forces  Network,  awarded  the  Order  of  the 
British  Empire.  AFN  Paris  says  its  first  time 
an  officer  serving  in  broadcasting  has  received 
award. 

\\  INFIELD  R.  LEVI,  former  sales  promotion 
manager  of  WSAI  Cincinnati,  in  Army  since 
1941,  has  been  promoted  to  major,  AAF.  He 
is  stationed  in  India. 

GILLIS  PURCELL  named  general  manager 
of  Canadian  Press,  which  owns  Press  News 
Limited,  a  radio  news  subsidiary,  succeeding 
J.  A.  MMcNeill.  He  was  overseas  with  Canadian 
Army,  losing  a  leg  in  1941. 

COL.  E.  M.  KIRBY,  chief,  Radio  Branch, 
Army  Bureau  of  Public  Relations,  paid  tribute 
to  Mutual's  Spotlight  Bands  program  on  its 
third  anniversary  broadcast,  Sept.  21. 

ARTHUR  F.  DERMODY,  released  from  Navy, 
joins  Kelly,  Nason,  New  York,  as  director  of 
media,  market  and  research.  Prior  to  his 
Navy  service,  he  was  with  Wendell  P.  Colton 
Co.,  New  York. 

LOWELL  THOMAS  on  Friday  celebrated  15th 
anniversary  on  NBC,  the  last  14  for  same  spon- 
sor, Sun  Oil  Co.  Network  had  cocktail  party 
and  dinner  at  Waldorf-Astoria,  New  York, 
preceding  and  following  Mr.  Thomas'  6.45-7 
p.m.  broadcast. 

JOHN  A.  COLEMAN,  formerly  head  of  con- 
sumer research  for  Standard  Oil  Co.  of  New 
York,  to  Ross  Federal  Research  Corp.,  New 
York,  as  account  executive. 

E.  F.  (Bud)  HASCALL  Jr.,  v-p  Henri,  Hurst 
&  McDonald,  Chicago,  placed  in  charge  of  all 
creative  departments. 

CHARLES  BREWER,  BBC  North  American 
director,  leaves  New  York  Oct.  5  to  tour  key 
cities.  He  will  be  accompanied  by  Christopher 
Cross,  BBC  public  relations  director. 

GEORGE  DEPUE  JR.,  formerly  sales  man- 
ager of  World  Broadcasting  System  and  pre- 
viously with  Headley-Reed  Co.,  to  Hirshon- 
Garfield  as  radio  director. 

MRS.  MARTHA  D.  COE,  assistant  research 
director  of  WOR  New  York,  joins  WMCA  New 
York  Oct.  1  as  music  supervisor  in  charge  of 
all  live  and  recorded  music  programs. 

FRANKLIN  C.  WHEELER,  San  Francisco 
manager  of  Hearst  Advertising  Service,  ap- 
pointed vice-president  of  Brisacher,  Van  Nor- 
den  &  Staff,  San  Francisco  office. 

CARLTON  ALSOP,  radio  director  of  Sher- 
man &  Marquette,  New  York,  resigns  to  join 
MGM,  Hollywood,  Oct.  22,  as  a  producer. 

FORMER  SENATOR  C.  C.  DILL,  of  Wash- 
ington state,  co-author  of  the  Radio  Act  of 
1927,  conferred  with  President  Truman  at 
White  House  Friday.  Radio  was  not  discussed. 
Senator  Dill  now  is  a  practicing  attorney  in 
Spokane  with  Washington,  D.  C.  connections. 

CEREAL'S  NEWS 

GROCERY  STORE  PRODUCTS  SALES  Co.,. 
New  York  (Cream  of  Rice),  Oct.  1  starts 
Frazier  Hunt's  Mutual  co-op  program,  on  WOR 
New  York,  Mon.,  Wed.,  Fri.  Contract  for  26 
weeks.  Agency,  Duane  Jones  Co.,  New  York. 


Page  96    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


•   ADVERTISING    MUST    PACE  PROGRESS 


Advertising 
brought  CHICAGO 

to  SAUK  CENTER! 


TO  A.  Montgomery  Ward,  a  drygoods  salesman 
who  founded  Montgomery  Ward  &  Co.  in 
1872,  goes  the  credit  for  bringing  the  big  city 
store  to  the  smallest  hamlets.  It  was  Ward  who 
distributed  the  first  mail  order  catalog,  a  little 
100-page  book  three  and  a  half  by  five  inches  in 
size.  Dwarfing  that  first  little  book,  today's 
Montgomery  Ward  catalogs  run  to  more  than 
1000  pages  and  millions  of  copies.  They  sell 
shoes  and  automobile  batteries,  garden  hose  and 
dress  goods.  They  bring  Chicago  to  Sauk  Center 
and  its  sister  villages  the  nation  over. 


In  the  DISTRIBUTION  DECADE 

Advertising  Must  Make  Buying  Still  Easier! 


VICTORY  on  the  Fighting  Fronts 
must  be  followed  by  victory  on  the 
Economic  Front  if  our  nation  is  to  enjoy 
continued  prosperity.  America's  most 
powerful  armament  in  the  coming  Dis- 
tribution Decade  will  be  Advertising. 

Manpower,  materials,  money  and  manu- 
facturing facilities  will  be  available  in 
abundance.  So  will  the  markets.  But  the 
leading  role  in  creating  the  demand  among 


consumers  to  keep  the  wheels  whirring 
falls  to  Advertising. 

More  than  creating  a  demand  for  goods, 
Advertising  must  also  keep  these  demands 
parallel  to  our  ability  to  produce.  Failure 
on  either  count  would  mean  a  slump  in 
buying  power,  accompanied  by  unemploy- 
ment and  eventual  depression. 

The  blueprints  for  victory  on  the  Eco- 
nomic Front  already  are  being  drawn— in 


the  nation's  advertising  agencies  and  at  the 
Nation's  Station,  WLW.  Advertising  did  it 
before — and  will  do  it  again — better.  So 
when  the  time  arrives,  alert  agency  men 
will  be  ready  for  the  Distribution  Decade. 
The  Nation's  Station  will  be  ready,  too; 
ready  to  go  into  action — with  new,  factual 
data  on  how  to  move  merchandise  in  the 
4-State  market  that  is  WLW-Land. 


THE   NATION'S   MOST   MERCHANDISE-ABLE  STATION 


Even  S>-  «-  ..  to  ,uok 

..EveIVU«leB.tHe'Pw  ,Co„. 

..sg^est^^  °Co,otad„SPeaVs 
on  that*""0"     „17.  A"40"  , 

„  KU-«  b,,.stene„  som«W 
fees**  i'«  >>"^__-  


"KLZ  . . .  gives  its  listeners  something 
besides  jive  jingles  and  soap  operas.' 

The  final  sentence  in  the  editorial  at  the  left  is  one  of  the  straws 
the  wind  which  indicate  that  KLZ's  zealous  effort  to  provide  the  be 
possible  radio  service  to  Colorado  listeners  is  meeting  with  succes 


wind  which  indicate  that  KLZ's  zealous  effort  to  provide  the  best 
able  radio  service  to  Colorado  listeners  is  meeting  with  success. 
"Colorado  Speaks"  has  been  a  weekly  feature  of  KLZ  for  more  than 
five  years.  It  presents  the  ideas  and  opinions  of  Colorado's  200  weekly 
and  daily  newspapers,  keeping  the  people  of  the  region  informed  on 
what  their  neighbors  are  thinking.  It  has  built  a  firm  bond  of  under- 
standing and  good  will  between  KLZ  and  the  newspapers  of  the  Denver 
region. 

Colorado  speaks  through  its  newspapers  and  its  newspapers  speak 
highly  of  KLZ. 


a  City 
KATZ  AGENCY 


THE  LIBRARY  OF 

CONGRESS 
ttWALRECQRO 

NOV  2  71945 

5^ 


Meet 

Jack  Shelley - 
WftOs  Second  Hat  Correspondent* 


When  Jack  Shelley  left  Des  Moines  in  October, 
1944,  accredited  from  WHO  to  the  U.  S.  1st  and 
9th  Armies  in  Europe,  he  little  thought  that  during 
most  of  his  trip  he  would  be  the  only  correspon- 
dent representing  an  independent  station  on  the 
Western  Front — nor  that  he  would  be  able  to  see 
and  report  the  Germans'  last  offensive  in  World 
War  II. 

Both  things  happened.  During  most  of  the  period 
to  February,  1945,  Jack  and  WHO  had  a  notable 
"exclusive"  in  Germany;  and  that  included  the 
Battle  of  the  Bulge,  too!  And  several  times  every 
week,  Jack  short-waved  his  story  to  WHO,  where 
it  was  re-broadcast  to  the  intensely-interested  Mid- 
west .  .  .  interviews  with  boys  from  Iowa  Plus 
.  .  .  up-to-the-instant  war  news  .  .  .  messages  of 


courage  and  cheer  from  an  old  friend  whose  very 
voice  brought  strength  and  re-assurance. 
When  Jack  Shelley  returned  from  Europe,  he  was 
asked  and  accepted  invitations  to  speak  before 
audiences  totaling  more  than  45,000  people  in 
three  months  before  his  departure  for  the  Pacific, 
where  he  was  accredited  to  Admiral  Nimitz's 
headquarters  on  Guam. 

Unusual  service  for  an  independent  station  to 
give?  Yes! — but  perfectly  in  line  with  WHO's 
whole  philosophy  of  service,  and  another  reason 
why  Iowa  prefers  WHO! 

+  WHO  for  Iowa  PLUS  + 

Des  Moines    .    .    .    50,000  Watts 
B.  J.  Palmer,  President  J.  O.  Maland,  Manager 

FREE  &  PETERS,  Inc.,  National  Representatives 


-9  1345 


lf&fet££~.  now  directs  the  WOL  News 

Bureau  —  probably  the  largest  news  staff  ever  assembled  by 
a  radio  station  for  the  preparation  of  a  single  news  program  . .  . 

"THE  VOICE  OF  WASHINGTON" 

predented  by 

GENERAL  ELECTRIC 

Familiar  to  Millions 

Albert  L.  Warner,  familiar  to  millions  as  the  "Voice  of  the  Army"  on  the  Army  Hour  every 
Sunday  afternoon  since  Pearl  Harbor,  heads  up  the  entire  news  staff  for  General  Electric's  twelve- 
time-a-week  newscast  over  Washington's  leading  news  station. 

Tell  Your  Sales  News  Where  Washington  Listens  for  ALL  News 

Basic  Mutual  *A  CowL^SlaUon 

!■  fl    n  Represented  Nationally  by 

^/f^f    ^^^F    I  The  Kat%  Agency,  Inc. 


Your  sales  message  gets  a  straight-from-the- 
shoulder  punch  in  a  spot  where  it  can  do  the  most 
good  when  you  buy  WSIX!  Here's  why  WSIX  is 
the  "winner  and  still  champ"  in  this  rich  middle- 
Tennessee  area:  (1)  The  best  daytime  Hooperating 


of  any  Nashville  station.  (2)  Top  shows  of  both 
AMERICAN  and  Mutual  Networks.  (3)  A  very 
low  unit  cost  for  excellent  coverage.  In  this 
PERMANENT  market  over  a  million  potential  buy- 
ers await  your  "Sunday  Punch". 


REPRESENTED  NATIONALLY  BY   THE    KATZ   AGENCY,  INC 


AMERICAN 


5000 
WATTS 


MUTUAL 


NASHVILLE 


ii  ii  ii  ii 
I II II II II 


ii  ii  ii  ii  H  || TENNESSEE 
Mil  INI 


980 
KILOCYCLES 


iblished  every  Monday,  63rd  issue   (Year  Book  Number)    published  in  February  by  Broadcasting  Publications    Inc     870   National  Pm«  iMMfe.    w    i.-  -       .    ^  „ 
Entered  as  second  class  matter  March  14,  1933.  at  Port  Office  at  Washington,  D   C,  u^d'er  act  of  March  3    1819  Washington   4,  D.  C. 


BROADCASTING  at  deadline 


II 

Business  Briefly 


Closed  Circuit 


ARE  NEW  broadcasting  studios  going  into 
White  House  Executive  offices?  That  prospect 
popped  up  last  week  after  meeting  of  repre- 
sentatives of  nationwide  networks  with  J. 
Leonard  Reinsch,  Presidential  radio  adviser,  at 
White  House.  Plans  have  been  under  way  for 
new  White  House  addition  and  theater  studio 
for  Presidential  broadcasts  and  large  meetings 
wouldn't  be  out  of  line.  Practically  all  new 
Government  buildings  will  have  them.  Present 
White  House  facilities  are  improvised  and 
inadequate. 

FCC,  WHICH  for  11  years  has  been  tenant 
of  Post  Office  Dept.,  is  seeking  building  of  its 
own  in  new  postwar  Government  housing  pro- 
gram in  Washington.  Chairman  Paul  A.  Porter 
spearheads  move  to  give  FCC  adequate  elbow 
room  in  a  communications  building.  Govern- 
ment has  $200,000,000  building  project  before 
Congress.  Will  that  building  have  radio  stu- 
dio too? 

FORMER  SEN.  C.  C.  Dill,  co-author  of  the 
Radio  Act  of  1927,  may  get  a  Federal  judge- 
ship in  West.  Vacancy  on  the  Federal  bench 
created  by  resignation  of  Secretary  of  Labor 
Schwellenbach  might  fall  his  lot. 

FIRST  GLIMPSE  of  modern  television  and 
other  visual  transmission  pertaining  to  news 
witnessed  last  Friday  by  board  of  directors  of 
AP  and  Press  Assn.,  Inc.,  radio  subsidiary. 
RCA-NBC  put  on  private  demonstration  so 
they  could  see  what's  ahead  in  visual  news  and 
intelligence  transmission.  M.  H.  Aylesworth, 
NBC's  first  president,  is  counsellor  to  news 
association. 

COL.  KEN  DYKE,  on  leave  from  NBC  where 
he  was  director  of  advertising  and  promotion, 
is  expected  back  soon  from  Pacific  Area,  where 
he  has  been  chief,  Information  &  Education 
Section.  He'll  probably  get  a  top  job  not  nec- 
essarily in  his  old  field. 

SENATE  Committee  on  Manufactures  giving 
ear  to  complaints  from  radio  parts  and  set 
makers  that  OPA  not  only  has  held  up  recon- 
version (depriving  public  of  much-needed  sets) 
but  is  engaging  is  "gestapo"  tactics  in  at- 
tempts to  pry  into  business  affairs.  Reliable 
reports  are  that  when  OPA  finally  announces 
price  factors  this  week  they'll  be  double  interim 
factors  which  manufacturers  protested. 

WILLIAM  GAILMOR,  provocative  commen- 
tator on  WJZ  New  York,  American  key,  won't 
be  renewed  when  contract  expires  in  Novem- 
ber. Electronic  Corp.  of  America  has  spon- 
sored him  several  years. 

J.  LEONARD  REINSCH,  radio  advisor  to 
President  Truman  and  managing  director  of 
Cox  stations,  plans  to  go  into  radio  on  his  own. 
Along  with  Frank  H.  Mcintosh,  Washington 
consulting .  radio  engineer  and  former  chief, 
Radio  &  Radar  Branch,  WPB,  he  is  filing  for 
5,000  w  fulltime  regional  on  630  kc  in  Cincin- 
nati. Queen  City  Broadcasting  Co.  will  be  ap- 

(Continued  on  page  86) 


Upcoming 

Oct.  10-11:  RMA-Canadian  RMA  joint  meet- 
ing, Westchester  Country  Club,  Rye,  N.  Y. 

Oct.  1 1 :  FCC  hearing  on  rules  and  standards 
for  commercial  TV,  National  Museum,  10th 
&  Constitution  Ave.,  10:30  a.m. 

Oct.  11-12:  NAB  Program  Managers  Exec. 
Com.,  Statler  Hotel,  Washington. 

Oct.  15:  FCC  hearing  on  objections  to  FM 
assignments  in  New  York  metropolitan 
district. 

Oct.  20:  FMBI  Board,  Ambassador  East  Hotel, 
Chicago. 

Oct.  22:  NAB  Small  Markets  Stations  Com- 
mittee, Statler  Hotel,  Washington. 

Nov.  4-10:  National  Radio  Week. 

Bulletins 

WOR  New  York  has  become  a  subscriber  to 
Broadcast  Measurement  Bureau,  bringing  to- 
tal number  of  BMB  stations  to  551. 

J.  KELLY  SMITH,  since  1936  general  sales 
manager  of  Radio  Sales,  representing  CBS 
owned  and  operated  stations,  has  been  ap- 
pointed director  of  station  relations  for  CBS, 
effective  Nov.  1.  He  succeeds  Howard  Lane, 
who  resigned  to  join  Field  Enterprises  as  gen- 
eral manager  of  the  Radio  Division  [Broad- 
casting, July  30]. 

NEGOTIATIONS  between  Lewis-Howe  Co., 
and  American  network  for  the  former's  spon- 
sorship of  the  weekly  True  Detective  series  are 
expected  to  result  in  contract  within  the  next 
week. 

PETRILLO  was  expected  to  pull  the  Pruden- 
tial Family  Hour,  an  all-musical  show,  on 
CBS,  Sunday  evening.  (See  story  on  page  17.) 

AMP  PACTS  EXTENDED 

ASSOCIATED  Music  Publishers  has  extended 
the  music  licensing  agreements  with  WWRL 
WTRC  WSBA  WRVA  WQXR  WPTF  WOL 
WMT  WJBK  WIOD  WIBC  WCBM  WBNX 
WAYS  WAGE  KWLK  KWK  KOMA  KFI 
KDLR  KCKN  KABR. 


A  SECOND  round-world  flight  following 
course  of  Globester  will  have  top  newsmen  rep- 
resenting major  networks.  Broadcasts  are 
scheduled  from  five  separate  points,  with  wire 
recorder  facilities  aboard  for  delayed  trans- 
missions. 

Flight  tentatively  set  to  begin  Oct.  19  from 
Washington,  consuming  two  or  three  weeks 
depending  on  wind  and  weather.  Globester 
world-girdling  flight,  which  wound  up  last 
Thursday  night,  took  about  a  week.  Longer 
stops  are  contemplated  by  the  radio  plane  en 
route. 

Network   assignments    are:    Ted  Malone, 


D&H  ON  NBC  •  Hudson  Coal  Co.,  Scranton, 
Pa.,  Oct.  14  starts  D&H  Miners  on  9  NBC  sta- 
tions in  New  York  and  New  England,  Sun., 
9:45-10  a.m.  Agency,  Clements  Co.,  Philadel- 
phia. 

DAIRY  RENEWAL  •  American  Dairy  Assn., 
Chicago,  on  Oct.  28  renews  Voice  of  the  Dairy 
Farmer  on  NBC  Sun.  1-1:15  p.m.  Agency, 
Campbell-Mithun,  Chicago. 

WHITE  ROSE  TEA  IN  N.  Y.  •  Seeman  Bros., 
New  York  (White  Rose  Tea),  Oct.  8  started 
station  breaks  on  following  New  York  stations : 
WJZ  WOR  WNEW  WMCA  WQXR  and 
WAAT  Newark.  Agency,  J.  D.  Tarcher  Inc., 
New  York. 

PERFUME  SERIES  •  Renoir  Parfums,  New 
York  (Chichi  and  My  Alibi  perfumes),  Sept. 
25  started  quarter-hour  evening  program, 
Salon  de  Musique,  Tues.,  Thurs.  on  WQXR 
New  York,  9:15-9:30  p.m.  Company  sponsored 
noon  Luncheon  Concert  on  WQXR  for  past 
year,  and  has  newscasts  daily  on  WLS  Chi- 
cago, Mon.  through  Fri.,  2:30-2:45  p.m.  Agen- 
cy, Abbott  Kimball  Co.,  New  York. 

PIC  SPOTS  •  Street  &  Smith  Publications 
New  York  (Pic  magazine),  on  Oct.  22  starts 
transcribed  announcement  campaign  featuring  < 
Don  Dunphy,  sportscaster,  in  about  20  major 
markets.  Contract  for  two  weeks  will  be  placed 
through  National  Radio  Clearing  House,  New 
York. 

SPOTS  IN  N.  Y.  •  Weber  &  Heilbroner,  New 
York  (haberdashery  chain),  Oct.  1  started  one- 
minute  announcements  daily  on  WAAT  New- 
ark, WMCA  New  York  and  WQXR  New  York. 
Agency,  H.  C.  Morris  &  Co.,  Inc.,  New  York. 

LT.  JACK  HOWARD 
CITED  BY  HALSEY 

LT.  JACK  R.  HOWARD,  USNR,  has  been 
cited  by  Adm.  W.  F.  Halsey  for  his  work  as 
intelligence  officer  preceding  and  during  the 
American  occupation  of  the  Yokosuka  naval 
station. 

Lt.  Howard  served  as  liaison  between  the 
commander  of  the  American  naval  shore  forces 
and  the  Imperial  Japanese  naval  authorities  in 
charge  of  the  station.  Lt.  Howard  is  on  leave 
as  president  of  Scripps-Howard  radio. 


American;  Bob  Trout,  CBS;  Dave  Driscoll, 
Mutual  and  (tentatively)  Robert  McCormick, 
NBC.  Itinerary:  Bermuda;  Santa  Maria, 
Azores;  Casablanca  (X);  Tripoli;  Cairo  (X) ; 
Abadon,  Persia;  Karachi;  Calcutta;  Luliang; 
Manila  (X)  ;  Marianas  (X) ;  Kwajalien;  John- 
son Islands;  Honolulu  (X);  San  Francisco; 
St.  Joseph,  Mo.;  Washington,  D.  C.  (X  denotes 
broadcasting  facilities.) 

Army  engineer  will  be  aboard  to  handle 
wire  recorder.  Flight,  though  not  officially 
named,  is  scheduled  as  "Second  Round-the- 
World  Flight"  at  Air  Transport  Command 
headquarters. 


Net  Newsmen  on  Second  Globe  Flight 


Page  4    •      October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


Hon.  Lyman  Bryson 
Columbia  Broadcasting  System 
New  York,  N.  Y. 

Dear  Lyman, 

More  work  for  me!  Another  office  to 
clean  everynight,  another  desk  to  dust!  See 
the  feller  whose  picture's  on  this  letter.... 
the  good  looking  one,  I  mean — that's  Harry 
Brawley  a  new  man  here  at  WCHS  in  Charleston, 
W.  Va.  Who'm  I?  Why,  I'm  the  guy  leanin'  on  the 
broom — I'm  the  guy  who  has  more  work  to  do 
now.  You  see,  the  boss  figured  there  was  a 
whale  of  a  big  job  to  be  done  here  in  Education  in  Radio.  Of  course,  we've  carried 
the  American  School  of  the  Air  show  for  years— had  student  discussions,  special 
demonstrations— all  the  usual  thing.  But  the  campaign  we're  putting  on  this  year 
beats  all!  First— we've  got  Harry  Brawley....  used  to  be  a  school  principal  him- 
self—knows how  to  talk  the  educators  language;  then— we  promote  the  show  like  a 
million  dollar  commercial  strip. .. .billboards ,  bus  cards,  newspapers,  spots— 
the  works!  And  to  top  it  off— actual  cash  prizes  in  a  big  contest  for  rural,  ele- 
mentary and  secondary  schools. 

We  haven't  forgotten  adult  education  either.  There's  a  plan  brewing  for  a 
"Report  to  the  Community"  program.  This'll  deal  with  public  health,  public  utili- 
ties, educational  institutions,  government  activities,  welfare— all  community 
problems. 

I  don't  know  why  I  keep  saying  "we"  except  it  does  mean  more 

work  for  me,  too.  This  Brawley  feller  will  be  having  meetings  all  over 
the  place  with  his  Citizens  Advisory  committee,  I  suppose.  Oh  well,  I 
guess  I  shouldn't  kick.  What's  a  little  more  sweeping  to  me  when  the 
station's  offering  real  public  service  to  the  community! 

Yrs. , 


&99 


ROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  5 


Kino 

SEATTLE  •  TACOMA 


No.  5  • . .  Pleasure  Craft 
America's  Second  Center  of  Boating 


Those  Government  Locks  In  Soattlc 
are  the  second  lories 


In  the  Puget  Sound  area  over  27,000  small  power  craft  are 
registered  . . .  plus  several  thousand  unlicensed  sailboats.  Most 
of  these  are  pleasure  craft!  This  great  fleet  has  grown  up  here, 
not  only  because  of  the  magnificent  natural  facilities  of  the 
region,  but  because  of  the  large  number  of  families  with  better- 
than-average  incomes  ...  a  preferred  market  of  people 
enjoying  the  better  things  of  life  in  economic  stability. 

KIRO  is  the  only  50,000  watt  station  in  this  rich  market ...  it 
brings  Columbia  Programs  to  Seattle  and  the  Pacific  Northwest. 


KIRO 

I   Jfe^'iceftdfy  Station, 

r  SEATTLE,  WASH. 


THE  PACIFIC  NORTHWEST'S 
MOST  POWERFUL  STATION 

50,000  Watts 
710  kc 
CBS 

Represented  by 
FREE  and  PETERS,  Inc. 


BROADCASTING 


Published  Weekly  by  Broadcasting  Publication;  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation   Offices:   870  National   Press  Bldg. 
Washington  4,  D.  C.  Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  William  S.  Hedges   10 

Notables  Greet  Miller  at  NAB  Inaugural   15 

Text  of  President  Truman's  Letter   15 

NAB  Board  Meeting   16 

Strengthening  of  News  Coverage  NAB  Aim  16 

FCC  Acts  on  Applications  This  Week   17 

Petrillo  Strike  Threat  Hangs  Over  Nets   17 

FM  Should  Provide  Appeal  to  the  Masses 

By  Fred  Joyner   1 8 

Cuban  Channel  Demands  to  be  Heard   18 

FCC  Postpones  Clear  Channel  Hearing   20 

ETO  Mission  Members  Feted   20 

Comdr.  Stull  Recalls  Early  Days   22 

How  Often  Do  They  Listen  to  News 

By  Eugene  Katz   26 

Elliott  Roosevelt's  Financial  Affairs   30 

Detroit  to  Attack  Time  Shift  Headache   71 

90  Changes  in  FCC  TV  Table   73 

NCPAC  Wants  FM  Channels  Limited   80 

Paulists  Seek  WNEW  Facilities   80 

CBC  Commercial  Business  Up   81 


DEPARTMENTS 


Agencies  ■  52 

Allied  Arts  48 

Commercial  42 

Editorial  46 

FCC  Actions  78 

Management  42 

News   58 

Sid  Hix 


Our  Respects  To —  46 

Production   50 

Programs   60 

Promotion   54 

Sellers  of  Sales   10 

Service  Front   24 

Sponsors   56 

 16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 
Art  King,  Managing  Editor;  J.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst. 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 
Jackson. 


BUSINESS 

MAURY  LONG,  Business  Manager 

Bob  Breslau,  Adv.  Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Marie  Woodward. 
AUDITING:  B.  T.  Taishoff,  Catherine  Steele, 
Mildred  Racoosin. 


CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


Page  6    •    October  8,  1945 


NEW  YORK  BUREAU 

260  Park  Ave.  PLaza  5-8355 
EDITORIAL:  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooch. 
ADVERTISING:  S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 


HOLLYWOOD  BUREAU 

1609  North  Vine  St.  GLadstone  7353 
David  Glickman,  .  Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELgin  0776 
James  Montagnes,  Manager/ 

Copyright  19 45  by  Broadcasting  Publications:  Inc. 


BROADCASTING    •    Broadcast  Advertising 


you  MM*. 


OF 


ma 


To  Americans  everywhere,  Philadelphia  is 
the  home  of  such  solid  symbols  of  freedom 
as  the  Liberty  Bell,  Independence  Hall,  the 
Betsy  Ross  House  and  other  great  landmarks 
of  liberty. 

To  the  people  of  Philadelphia,  there  is  a 
living  symbol  of  the  first  of  the  Four  Free- 
doms today— Freedom  of  Speech.  It  is  radio. 
Radio  that  is  more  than  just  good  entertain- 
ment. Radio  that  has  the  interest  of  the 
public  at  heart — that  is  friendly  and  neigh- 
borly. Radio  that  works  side  by  side  with 
its  townspeople — alert  to  their  community 
problems — eager  to  air  both  sides  of  con- 
troversies— and  striving  to  forge  a  better  and 
brighter  tomorrow  by  the  public  service  it 
performs  today. 


All  these  add  up  to  an  active  interpreta- 
tion of  radio's  role  in  keeping  the  public 
informed  and  protecting  their  "inalienable 
right  to  freedom  of  speech." 

And  that  is  the  kind  of  spirited  translation 
you  will  find  at  WFIL  in  Philadelphia— where 
a  "public  service  personality"  pays  off  for 
advertisers  in  listener  response  at  probably 
the  lowest  cost  of  any  local  network-affili- 
ated station.     a  V4-  \ 

So  when  people  think  of  Philadelphia's 
landmarks  of  liberty — they  also  think  of 
WFlL  as  the  progressive  station  with  the  pub- 
lic service  personality. 

Good  reason  to  check  now  with  WFIL  or 
the  Katz  Agency  for  greater  radio  results  to- 
morrow in  the  nation's  third  largest  market. 


560  KC 


PHILADELPHIA 


Represented  Nationally 
by  THE  KATZ  AGENCY 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  7 


STATION  EXPLOITATION 


•  From  coast  to  coast  .  .  .  impact  of  the  1945-46  Parade 
of  Stars  is  as  unlimited  as  the  skill  and  ingenuity  of  NBC 
independent  affiliated  station  staffs.  Displays,  stunts  and 
local  promotion  are  driving  the  story  home  everywhere. 

Now,  for  the  first  time,  radio's  greatest  year-round  promotion 
drive,  the  1945-46  NBC  Parade  of  Stars  campaign,  was  jointly- 
planned  right  down  the  line,  in  a  series  of  coast-to-coast  meetings 
between  the  National  Broadcasting  Company  and  (1)  local  stations, 
(2)  sponsors,  (3)  advertising  agencies  and  (4)  radio  stars. 

Result:  A  potent  attention-getting  program  calling  for  thousands 
of  rr stopper"  displays  and  exhibits  and  posters,  for  ingenious 
stunts,  contests  and  tie-ups . . .  plus  extensive  newspaper  advertis- 
ing campaigns  .  .  .  publicity  stories  and  pictures  .  . .  promotional 
folders  .  .  .  scripts  of  live  shows  and  recordings  by  radio's  most 
famous  artists .  .  .  elements  tied  together  by  a  graphic  "How  to 
Use"  manual — and  exploited  by  alert  NBC  station  promotion  men. 

Big  every  year,  this  year  bigger  than  ever,  NBC's  1945-46  Parade 
of  Stars  launches  a  new  chapter  in  its  year-round  promotion  of  the 
greatest  shows  in  radio  .  .  .  programs  that  continue  to  keep  NBC 
"the  Network  most  people  listen  to  most. 99 


Ever  iee  a  station  whose 
daytime  Hooper  "share  ol 
audience"  averages 

49.0%! 

Perhaps  . 

...  but  how  about  a 
city  where  the  daytime 
"sets-in-use"  averages 

21.8*1 


NO"!... 

.  .  .  then  look  at 
Lincoln  -  -  we  feel  it's  a 
rare  result  in  a  market  of 
over  f 00,000  population. 


In  Fact, 

KFOR  has  80%  more 
daytime  audience  according 
to  Hooper  than  the  next 
highest  station. 


*  If  you're  interested  in 
ratings,  just  multiply  "sets- 
in  -  use"  b  y  "share  o  f 
audience." 


My  Impression  of  Europe 

(Fourth  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 


Rtprtsented  by  Edward  Petry  Co.,  Inc. 


By  WILLIAM  S.  HEDGES 
Vice-President,  NBC 


THE  WAR  DEPT.  apparently 
planned  that  the  American  Broad- 
cast Mission  to  ETO  should  not 
only  secure  a  comprehensive  view 
of  what  was  being  done  to  provide 
American  forces  with  radio  service 
and  the  uses  of  radio  as  an  instru- 
ment in  psychological  warfare 
while  hostilities  were  still  on,  but 
likewise  as  a  means  for  controlling 
and  disseminating  information  to 
the  liberated  and  conquered  coun- 
tries. In  addition,  it  was  apparent 
that  the  War  Dept.  desired  broad- 
casters to  know  the  causes  and 
effects  of  war  and  the  means  by 
which  victory  was  achieved. 

For  that  reason,  as  a  member  of 
the  Mission,  I  have  gained  a  wide 
variety  of  impressions  based  on 
personal  observation  and  from  con- 
tacts with  top-flight  military  per- 
sonnel in  Europe  and  from  inter- 
views with  officials  of  foreign  gov- 
ernments. These  are  impressions 
and  not  necessarily  conclusions, 
because  conclusions  can  only  be 
reached  after  a  more  thorough 
study  and  understanding  of  the 
background  than  was  possible  dur- 


Mr.  Hedges 

ing  such  a  swiftly  paced  journey 
through  Europe. 

These  impressions  are: 

1.  The  American  Army  is  a  very 
efficient  organization  in  that,  almost 
without  exception,  there  were 
plenty  of  materials,  equipment, 
(Continued  on  page  82) 


Sellers  of  Sales 


HARRY  really  knows  how- — 
how  to  write  for  radio,  how 
to  broadcast  programs,  how 
to  produce  radio  shows, 
how  to  promote  them,  but  most  of 
all,  Harry  W.  Betteridge  knows 
how  to  sell  radio!  As  proof  of  the 
pudding,  he  is  sales  manager  of 
WWJ  Detroit. 

Young,  slim,  good-looking,  Harry 
fell  into  the  radio  business  14 
years  ago  because  he  got  good 
marks  in  public 
speaking  at  Albion 
College,  Michigan. 
He  was  studying  to 
be  a  civil  engineer, 
working  during  off 
hours  in  a  steel  mill, 
but  by  the  time  he 
was  graduated,  there 
was  a  depression, 
and  Harry  applied 
for  an  announcing 
job  at  WELL  Bat- 
tle Creek,  in  desper- 
ation and  on  the 
strength  of  those 
good  marks. 

Always  a  sales- 
man from  his  grade- 
school  days,  Harry  aA 
went  to  WWJ  as  local  salesman  in 
1935.  The  next  year  he  went  to 
New  York  as  WWJ's  eastern  rep- 
resentative. Two  years  later,  he  re- 
turned to  the  home  grounds  as  as- 
sistant sales  manager,  still  keep- 
ing contact  with  his  national  ad- 
vertisers, as  well  as  hypo-ing  the 
home-town  accounts. 


In  1939,  Harry  joined  with  ra- 
dio representatives,  George  P.  Hol- 
lingbery  Co.  in  New  York,  and  sold 
a  list  of  radio  stations  in  the  east- 
ern markets.  In  1941,  he  went  back 
once  more  to  WWJ  as  sales  man- 
ager, succeeding  Harry  Bannister 
who  had  advanced  to  general  man- 
ager. Harry  brings  to  radio  years 
of  contact  with  advertisers  and 
agencies  from  Boston  to  Los  An- 
geles, and  now  he's  on  the  job  in 
both  New  York 
and  Chicago  call- 
ing on  trade — be- 
cause Harry  Bet- 
teridge believes  that 
to  keep  business, 
you  must  meet  busi- 
ness. 

Recently,  WWJ 
and  the  Detroit 
News  set  up  a  Tele- 
vision Committee  to 
investigate  the  new 
media,  and  Harry 
was  named  chair- 
man. In  that  capac- 
ity, he  has  visited 
most  of  the  country's 
television  stations 
RY  and  equipment  man- 

ufacturers this  past  year. 

Harry  met  his  wife,  Louise 
Smith,  at  college,  fell  for  her  Swed- 
ish smorgasbord  and  promptly 
married  her.  Their  two  children, 
Stephen,  9,  and  Karen,  4,  also  go 
in  for  smorgasbord.  Other  Bet- 
teridge hobbies  are  poker  and  fish- 
ing. 


IN  PENNSYLVANIA  THE 

TRI-PENN 

MARKET 


pio 

ijyWRRISBURG 


WORK 


YORK 


life  T7:f": 


produces  sales 
for  you 

•  The  Tri-Penn  primary  area 
is  a  rich  region  in  the  heart  of 
Pennsylvania  — which  is  not 
covered  by  any  other  station. 

Write  main  office— 8  West 
King  St.,  Lancaster,  Penna.,  or 
Sales  Representative 

RAYMERi 


I  KFOR  I 

"Nebraska's  I  it  CO  IN 

Capital  City  Nebraska 
Station"  JI1 


Gordon  Gray,  General  Mgr. 
Mefvin  Drake,  Station  Mgr. 

Blue  and  Mutual  Networks 


Page  10    •    October  8,  1945 


r 


BROADCASTING    •    Broadcast  Advertising 


Fastest  Growing  Afternoon  Audience 
in  Indianapolis 


COMPARATIVE  PERCENTAGE 
RECORDS 

WIBC  59.2%  GAIN 

STATION  "B"   4.1%  LOSS 

STATION  "C"  10.5%  LOSS 

STATION  "D"  12.9%  LOSS 

WIBC 

HOOPER  INDEX  (Afternoon) 

AVERAGE 

DEC.  '44  TO  APRIL  '45  1 8.4 

APRIL-MAY  21.4 

MAY-JUNE  21.7 

JUNE-JULY  22.0 

JULY-AUGUST  29.3 


Big  "switches"  in  listening  audiences  don't  "just 
happen."  They  are  the  invariable  result  of  good  planning 
and  good  operation. 

The  upward  trend  in  W  I  B  C  's  audience  started  back 
in  December  last  year,  shortly  after  this  station  was  ac- 
quired by  The  Indianapolis  News,  Indiana's  leading  news- 
paper for  more  than  three-quarters  of  a  century. 

That  was  the  signal  for  the  institution  of  new  policies,  in- 
cluding a  greater  consciousness  of  public  responsibility,  bet- 
ter programing  and  closer  cooperation  with  listeners,  that 
have  served  to  sky-rocket  VIBC's  afternoon  audience. 

Ask  any  Blair  man,  or  write  direct  for  positive  proof  that 
W  I  B  C  is  your  "best  buy,"  in  Indianapolis. 

JOHN    BLAIR    &    CO.,    National  Representatives 


MUTUAL'S     OUTLET     IN  INDIANAPOLIS 


s  acbi»  twt  nil  v»stu  «*»•  ^ 

J  AUCTION  u*s  atLS, 
;"»'»         «»  Boa5;  61,7  C^"*l""  fUpt  «.i 

T«J.    HIE  OfWUiJEC  6V£R  A»5  M^f  ™: 


...and  Coleman  is  SALES! 


WHEN  a  Syracuse  radio  star, 
on  a  Syracuse  station,  is  the 
subject,  AP  and  UP  feature  stories 
and  pictures  all  over  the  United 
States — not  once  but  again  and 
again — that  must  be  news! 

Paul  Coleman,  with  his  Timekeeper 
Program,  originates  news  like  that. 
Coleman  is  heard  over  Syracuse 
Station  WSYR.  But  he  gets  into 
newsprint  everywhere.  Such  as 
when  he  got  hold  of  a  rooster  con- 
demned to  death  by  the  Syracuse 
Police  for  waking  up  the  neighbors 
at  4  a.m.,  auctioned  it  during  the 
7th  War  Loan  Drive  for  $3,650, 
and  made  the  United  Press  and 
Associated  Press  wires  from 
coast  to  coast.  Or  such  as  when 
he  reached  out  across  the  Pacific, 
placed  a  Syracuse  license  plate  on 
the  car  of  General  Diller,  U.S.A., 
for  his  first  ride  through  Tokyo, 


and  made  the  headlines  in  hun- 
dreds of  newspapers.  Or  such  as 
when  William  Rockwell,  last  chief 
of  the  famous  Oneida  Indians,  was 
refused  Florida  train  reservations 
for  his  Air  Corps  Lieutenant  son, 
wife  and  daughter.  Coleman  heard 
about  it,  broadcast  an  appeal,  and 
within  hours  the  Lieutenant  and 
his  family  were  on  their  way  to 
Tallahassee,  where  the  Lieutenant 
was  stationed.  The  press  wires 
scooped  up  the  story  and  it  hit 
the  headlines  everywhere. 

This  sort  of  stuff  is  news  in  its 
own  right.  No  wonder  listener 
minds  naturally  become  receptive 
under  the  spell  of  Coleman's  Time- 
keeper Program  over  WSYR.  That 
means  Coleman  can  do  great  selling 
jobs  for  participating  sponsors, 
local  and  national  alike. 


*  THE  STATION  WITH  THE  STARS 


SYRACUSE,  N.Y. 
BASIC  NBC 
5000  WATTS  •  570  KC 

Represented  by  Paul  H.  Raymer  Company 


SOMETHING  NEW 

has  been  added . 


.  .  in  Sacramento,  today,  everybody's  talking  about 


KXOA 


Mutual's  New  Basic  Affiliate 
for  the  Sacramento  Area 


It's  new  .  .  .  and  it's  news!  A  solid  impact  of  wide 
local  promotion  quickly  established  KXOA  in  the 
Sacramento  area.  People  are  talking  about  "the 
new  station  with  the  top-flight  Mutual  shows." 
They  say  it's  easy  to  listen  to,  fun  to  stay  dialed  to. 

There's  a  reason  for  this  gratifying  popular  accept- 
ance. The  answer  is  "know  how."  The  KXOA  staff 
includes  a  carefully  chosen  group  of  highly  quali- 


fied broadcasters  who,  together,  give  KXOA  a 
smooth,  alert  operation — the  management  "know 
how"  that  Sacramento  audiences  and  advertisers 
have  welcomed. 

KXOA  is  now  bringing  to  Sacramento  all  the  top- 
notch,  audience-building  Mutual-Don  Lee  shows 
plus  smart,  local  programming.  KXOA  is  operated 
by  people  who  know  and  care  .  .  .  and  know  how 
to  take  care  of  your  campaign. 


In  Sacramento  -  For  A  Better  Buy  Today,  Call  For 


KXOA  Mutual's  Basic  Station  for  the  Sacramento  Area 


Owned  and  Managed  by  Lincoln  Dollar    •    Represented  Nationally  by  John  Blair  &  Co. 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  13 


ON  OFF 


'Give  it  the  old  zing,  Chester— 

and  don't  forget  to  breathe!" 


Ever  try  to  list  all  the  factors  of  success  in  spot  broad- 
casting? Good  announcing,  good  commercials,  proper 
time  selection,  sensible  programming  for  specific  au- 
dience-appeal .  .  .  you  know  how  many  elements  must 
be  considered  if  the  splendid  results  of  spot  broad- 
casting are  to  be  attained. 

Having  specialized  in  national  spot  for  going-on  14 
years,  we  should  by  now  have  a  fair  idea  of  what's 
required  for  success.  If  you  feel  that  we  could  be  help- 
ful to  you,  give  us  a  ring. 


FREE  &  PETERS,  inc. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


EXCLUSIVE  REPRESENTATIVES! 

WGR-WKBW  BUFFALO 

VV'CKT  CINCINNATI 

KDAL  DCLUTH 

WDAX  FABG» 

WISH  INDIANAPOLIS 

WJEF-WKZO    .    .    GRAND  RAPIDS- 
KALAMAEOO 

KMBO  KANSAS  CITT 

WAVE  .......  LOUISVILLE 

WTCN   .    .  MINNEAPOLIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

IOWA 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

SOUTHEAST 

WCBM  BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ  ROANOKE 

SOUTHWEST 

KOB  ALBUQUERQUE 

KEEW  BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL    TULSA 

PACIFIC  COAST 

KOIN  PORTLAND 

KIKO  SEATTLE 

and  WRIGBT-SONOVOX,  Ine. 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  Griswold  St.  SAN  FRANCISCO:  1  / ;  Sutter  HOLLYWOOD:  6331  Hollywood  ATLANTA:  323  Palmer  Bldg. 


Franklin  6373 


Page  14    •    October  8,  1945 


Hollywood  2151 


BROADCASTING    •    Broadcast  Advertising 


VOL.  29,  No.  IS 


WASHINGTON,  D.  C,  OCTOBERi<X1945 


$5.00  A  YEAR— 15c  A  COPY 


NAB  Inaugural 


Notables  Greet  Miller  at 


Porter  Says  FCC 
Is  Encouraged 

1 1 1      I  hm^ 


HEAD  TABLE  notables  included  (1  to  r):  John  Elmer,  WCBM  (1937-8 
NAB  president);  Justice  Hugo  Black;  Paul  A.  Porter,  FCC  chairman; 
Justin  Miller,  new  NAB  president;  Don  S.  Elias,  WWNC,  toastmaster. 


By  J.  FRANK  BEATTY 
OFFICIAL  Washington  and  offi- 
cial broadcasting  joined  last  week 
in  paying  tribute  to  Justice  Justin 
Miller,  formally  inaugurated  as 
president  of  the  NAB. 

With  some  800  capital  digni- 
taries, top  military  leaders,  broad- 
cast executives  and  leaders  from 
related  lines  in  attendance,  the  new 
president  assumed  office  at  a  Stat- 
ler  Hotel  dinner. 

Sharing  honors  were  J.  Harold 
Ryan,  retiring  interim  NAB  presi- 
dent, and  A.  D.  (Jess)  Willard,  who 
assumes  the  new  post  of  executive 
vice-president. 

Recognition  from  Truman 

Recognition  of  broadcasting's 
achievements  in  the  public  interest 
and  its  future  role  came  from  Pres- 
ident Harry  S.  Truman.  Unable  to 
attend  the  dinner,  President  Tru- 
man sent  a  letter  (see  text  this 
page)  to  the  new  NAB  head  con- 
gratulating him  upon  his  selection 
for  the  post  and  assuring  NAB  that 
the  justice's  past  record  of  public 
service  "gives  excellent  promise 
that  this  type  of  leadership  will  be 
able  to  meet  the  challenging  times 
ahead." 

Sincere  praise  of  the  associa- 
tion's selection  of  Justice  Miller 
also  came  from  FCC  Chairman 
Paul  A.  Porter.  Predicting  cordial 
relations  between  the  Commission 
and  the  trade  association,  he  said 
Justice  Miller's  record  is  clear 
proof  that  broadcasters  face  tomor- 
row with  hope  and  confidence  in 
themselves  and  the  public,  with  no 
desire  to  rest  on  past  achievements. 

Responding  to  these  tributes, 
NAB's  new  executive  reminded  that 
he  had  accepted  appointment  as  a 
challenge  to  render  a  public  service. 
He  called  on  broadcasters  to  stand 
firm  in  carrying  to  the  world  Amer- 


ica's message  of  goodwill  and  hope, 
and  insistence  upon  free  govern- 
ment, free  speech,  free  competition 
and  free  men. 

Justice  Miller  suggested  that  the 
time  may  be  ripe  to  agree  on  rein- 
terpretation  of  the  communications 
law. 

In  retiring  from  the  post  he  had 
accepted  last  year,  Mr.  Ryan  re- 
viewed the  trade  association's  rec- 
ord since  its  founding  in  1922  and 
reviewed  problems  faced  by  broad- 
casters as  well  as  achievements  of 
the  medium  in  public  service  and  in 
the  business  world.  He  concluded 
with  an  expression  of  gratitude  for 
the  support  he  had  received  in  his 
18-month  regime  and  observed  that 
"we  in  the  NAB  are  fortunate  in 
securing  the  services  during  this 
important  expansion  period  of  so 
eminent  a  public  servant  as  Mr. 
Justice  Miller." 

In  recognition  of  his  service  to 
the  association,  Mr.  Ryan  was  pre- 
sented with  a  scroll  (see  separate 
story) . 

Arrangments  for  the  dinner 
were  made  by  C.  E.  Arney  Jr., 
NAB  secretary-treasurer. 

Porter  Approves 

Cordial  greeting  from  the  FCC 
was  given  the  new  NAB  president 
by  Chairman  Porter,  first  speaker 
introduced  by  Toastmaster  Don  S, 
Elias.  The  Commission  is  encour- 
aged by  the  selection,  he  said,  in 
congratulating  broadcasters  on  the 
wisdom  of  their  choice. 

He   predicted  constructive  and 


harmonious  relations  between  the 
FCC  and  the  trade  association. 
Justice  Miller's  record,  he  said,  is 
clear  proof  that  American  broad- 
casters have  no  desire  to  rest  upon 
past  achievements  but  face  tomor- 
row with  hope  and  confidence  in 
themselves  and  the  people  whom 
they  serve. 

Drawing  on  his  well-known  flair 


for  the  humorous,  the  chairman 
presented  a  searching  review  of 
Justice  Miller's  career  on  the  Fed- 
eral bench.  Exhaustive  research,, 
he  said,  showed  that  the  justice  had 
handed  down  nine  radio  decisions. 
In  four  of  these  he  upheld  the  FCC;, 
in  five  he  reversed  the  Commis- 
sion. •  • 

Certainly,  a  basic  qualification 
for  industry  leadership,  he  quipped. 
But  lest  broadcasters  grow  smug, 
he  offered  two  choice  excerpts  from 
opinions  by  Justice  Miller. 

First,  he  quoted-  the  Justice's 
language  in  the  Greater  Kampeska 
case  in  which  the  Commission  had 
denied  a  license  because  it  found 
that  over  a  period  of  years  the 
licensee  had  violated  some  of  the 
FCC's  regulations  and  standards. 
The  applicant  contended  that  be- 
cause of  previous  renewals  its  de- 
(Continued  on  page  69) 


Text  of  President  Truman's  Letter 

Text  of  President  Truman's  letter,  dated  Sept.  29,  to  President 
Miller  follows: 
Dear  Judge  Miller: 

I  regret  that  I  am  unable  to  attend  the  dinner  at  which  you  are 
to  be  inducted  as  the  president  of  the  NAB.  However,  I  do  want 
to  extend  to  you  an  expression  of  best  wishes  for  success  as  you 
assume  these  new  responsibilities. 

Science  has  vastly  expanded  the  frontiers  of  communications, 
including  broadcasting.  The  critical  question  is  whether  we  are 
wise  and  skillful  enough  to  utilize  these  increased  opportunities 
for  the  maximum  public  benefit.  Certainly  these  advances  show 
that  broadcasting  is  still  a  growing,  dynamic  industry.  And  its 
past  achievements  further  demonstrate  that  those  who  have  devel- 
oped the  service  to  its  present  state  are  not  content  with  merely 
maintaining  the  status  quo. 

We  all  look  to  communications  to  provide  in  abundant  measure 
new  opportunities  for  employment  and  economic  activity.  We 
further  expect  that  it  will  make  new  and  important  contributions 
to  our  way  of  life.  Government  is  prepared  to  discharge  its  full 
responsibilities  in  the  achievement  of  common  objectives  and  will 
take  all  appropriate  measures  to  encourage  and  facilitate  the  new 
developments  that  give  such  great  promise  for  the  future. 

The  problems  which  face  your  group  call  for  the  exercise  of  a 
high  degree  of  industrial  statesmanship  to  reach  proper  solutions. 
Your  own  record  of  public  service  gives  excellent  promise  that  this 
type  of  leadership  will  be  able  to  meet  the  challenging  times  ahead. 
Very  sincerely  yours, 

Harry  S.  Truman. 


MILITARY  was  represented  at  head  table.  Left  photo  (1  to  r) :  Niles 
Trammell,  NBC;  Gen.  George  C.  Marshall;  Edward  J.  Noble,  American 
net;  Wayne  C.  Taylor,  Undersecretary  of  Commerce;  Right  photo,  Maj. 

BROADCASTING    •    Broadcast  Advertising 


Gen.  Harry  C.  Ingles;  Charles  Ross,  Secretary  to  President  Truman;  Mark 
Woods,  American;  Gen.  A.  A.  Vandegrift;  Paul  Kesten,  CBS;  Joseph. 
W.  Martin  Jr.  (partial  view),  House  minority  leader. 

October  8,  1945    •    Page  15' 


THREE  ex-NAB  presidents  are  in  left  photo  (1  to  r):  J.  Harold  Ryan, 
retiring  NAB  head;  Justice  Stanley  Reed;  C.  W.  Myers,  KOIN .  (1936-7 
president)  ;  Fred  M.  Vinson,  Sec.  of  Treasury;  Neville  Miller  (1938-44 


president).  Right,  Charles  R.  Denny,  FCC;  A.  D.  Willard,  NAB  execu- 
tive v-p;  Ewell  K.  Jett,  FCC;  Maj.  Gen.  Frank  E.  Stoner;  Glen  Ban- 
nerman,  CAB;  William  D.  Hassett,  secretary  to  President. 


NAB  to  Expand  Labor  and  News  Activities 

First  Steps  Taken 
For  Convention 


Next  Year 

NAB  Board  of  Directors,  meeting 
for  the  first  time  under  admin- 
istration of  its  new  president, 
Justin  Miller,  came  out  of  its  Oct. 
1-2  sessions  with  a  series  of  proj- 
ects designed  to  broaden  service 
to  broadcasting  and  to  the  nation. 

Faced  with  a  heavy  schedule,  the 
board    handled    its    problems  in 
stride  and  took  these  steps: 
t      1 — Named  committee  to  plan 
.   NAB  convention  in  1946. 

2 —  Decided  to  reorganize 
labor  relations  work  and  ex- 
pand service. 

3 —  Adopted  plan  to  hold 
series  of  news  clinics  and  en- 
courage better  presentation  of 
news.  (See  separate  story  this 
page.) 

4—  Met  with  FM  Broad- 
casters Inc.  to  arrange  possible 
wedding  of  two  associations, 
with  one  overall  trade  group 
envisioned  for  all  forms  of 
broadcasting. 

5—  Authorized  naming  of 
committee  to  study  plan  for 
radio  "Oscar"  awards. 

6 —  Completed  Broadcast 
Measurement  Bureau  board 
and  approved  progress. 

7 —  Ordered  study  of  pro- 
posed participation  in  proposed 
Inter-American  Broadcasters. 

8 —  Agreed  to  cooperate  in 
any  feasible  plan  to  aid  gov- 
ernment in  operating  some 
plan  for  efficient  use  of 
medium  by  Federal  agencies. 
All  members  of  the  board  were 

jresent  at  the  meeting,  held  in  con- 
unction  with  inauguration  cere- 
monies for  the  new  president,  ex- 
cept George  D.  Coleman,  WGBI 
Scranton,  director  of  District  3. 
Mr.  Coleman  was  unable  to  attend 
because  of  illness. 

A.  D.  (Jess)  Willard  took  over 
during  the  board  meetings  as  ex- 
ecutive vice-president,  a  new  post. 


He  shifted  to  NAB  from  the  man- 
agership of  WBT  Charlotte. 

C.  E.  Arney  Jr.,  NAB  secretary- 
treasurer,  was  voted  a  salary  in- 
crease from  $12,000  to  $16,000. 
His  functions  continue  as  in  the 
past,  being  specified  under  the  by- 
laws. President  Miller  was  in- 
structed to  specify  duties  for  Mr. 
Willard. 

First  full  convention  in  three 
years  will  be  held  in  1946,  with  a 
committee  of  three  appointed  to 
pick  a  site  and  fix  the  time.  Mem- 
bers of  the  committee  are  Frank 
M.  Russell,  NBC,  chairman;  Harry 


relations  service. 

For  some  time  the  limited  two- 
man  staff  has  been  developing  a 
reference  file  of  information  about 
labor  laws  and  government  orders. 
This  library  is  believed  to  offer 
basis  for  an  improved  service  since 
there  now  is  available  information 
with  reference  to  all  matters  in- 
volving wages,  working  conditions, 
contracts  and  labor  relations. 

The  enlarged  job  would  be 
handled  under  a  fulltime  director 


with  a  staff  of  assistants.  The 
present  staff  consists  of  a  part- 
time  director,  John  Morgan  Davis, 
assisted  by  Milton  Kibler,  attorney. 
They  have  gathered  necessary  in- 
formation and  the  project  now 
awaits  appointment  of  personnel. 

Two  discussions  with  FMBI 
representatives  were  held  during 
the  two-day  session.  At  a  Monday 
night  meeting  FMBI  was  repre- 
sented by  Wayne  Coy,  WINX 
(Continued  on  page  74) 


Initiated 

CHANGE  in  pace  from  bench 
to  broadcaster  greeted  Justin 
Miller  Tuesday  night  at  inau- 
gural ceremonies.  After  com- 
pleting his  3,000-word  address 
he  was  whisked  from  head 
table  to  the  other  end  of  the 
Statler  for  a  10:35  p.m. 
broadcast  on  CBS.  He  made 
the  mike  with  just  three  min- 
utes to  spare,  and  had  time 
for  a  glass  of  ice  water.  His 
CBS  talk  was  an  8%-minute 
boil-down  of  the  inaugural 
address. 


NAB  Regional  Meeting  to  Seek 
Strengthened  News  Coverage 


R.  Spence,  KXRO  Aberdeen, 
Wash.;  Hugh  B.  Terry,  KLZ 
Denver. 

The  time  problem  will  require 
.  study,  the  board  felt,  because 
troop  movement  and  crowded  rails 
still  may  be  complicating  factors 
next  year.  The  committee  was  di- 
rected to  select  time  and  place 
that  will  not  interfere  with  any 
governmental  activity  or  request. 
See  Extension  Need 

While  the  board  reaffirmed  the 
present  labor  relations  setup,  it 
saw  need  for  extension  of  the  serv- 
ice now  provided  and  took  steps  to 
implement  the  department.  The 
board  proposes  that  the  labor  rela- 
tions department  render  full  and 
complete    employer   and  employe 


STRENGTHENING  of  radio  news 
coverage  will  be  sought  through 
a  series  of  regional  meetings  to  be 
held  under  the  auspices  of  the  NAB 
Radio  News  Committees. 

NAB  Board  of  Directors  at  its 
Oct.  1-2  session  adopted  recom- 
mendations of  the  committee  as 
submitted  by  Arthur  Stringer, 
committee  secretary  and  NAB  di- 
rector of  circulation  and  promo- 
tion. Recommendations  were  drawn 
up  at  a  committee  meeting  held 
Sept.  17  in  Chicago. 

Believing  radio  news  faces  its 
greatest  opportunity  as  well  as  its 
greatest  responsibility,  the  com- 
mittee laid  before  the  NAB  board 
a  program  built  around  regional 
gatherings.  These  would  include 
station  managers  as  well  as  news 
and  special  events  directors. 
Aid  for  Stations 

As  defined  by  the  committee,  the 
meetings  are  designed  to  aid  sta- 
tions which  are  planning  to  estab- 
lish news  departments  for  the  first 
time  and  stations  planning  expan- 
sion of  their  present  news  setups. 
Subjects  to  be  discussed  include: 

Minimum  efficient  radio  news  de- 
partments for  small,  medium  and 
large  stations;  special  problems 
and  methods  of  gathering  local  and 
regional  news;  methods  of  present- 
ing different  types  of  news;  legal 
problems  in  news  broadcasting. 


Yet  to  be  decided  are  when  and 
where  meetings  will  be  held,  but 
they  are  expected  to  be  scheduled  in 
all  parts  of  the  country. 

Greater  emphasis  on  local  as  well 
as  regional  and  national  news  is 
advocated  by  the  committee,  which 
proposes  that  stations  re-examine 
their  local  news  operation.  Stations 
not  now  maintaining  local  news 
staffs  are  advised  to  consider  such 
coverage. 

Use  of  the  phrase  "processing 
of  news"  is  condemned  by  the 
committee  as  implying  superficial 
editing  or  rewriting  of  press  asso- 
ciation news  and  not  recognizing 
the  independent  gathering  of  news 
from  all  sources  and  the  writing 
of  original  news  programs.  Sug- 
gested phrase  is  "radio  news  re- 
porting". 

Reporting  the  news,  in  the  com- 
mittee's opinion,  is  one  of  radio's 
most  important  public  services. 

Committee  members  are:  E.  R. 
Vadeboncoeur,  WSYR  Syracuse; 
William  Brooks,  NBC  (or  Bill  Ray, 
NBC) ;  A.  A.  Fahy,  KABR  Aber- 
deen; Arthur  Kirkham,  KOIN 
Portland;  Karl  Koerper,  KMBC 
Kansas  City;  Chet  Thomas,  KXOK 
St.  Louis;  Paul  White,  CBS  (or 
Everett  Holies).  NAB  Board  of 
Directors'  Liaison  Committee  con- 
sists of  Leslie  C.  Johnson,  WHBF 
Rock  Island;  Clair  R.  McCollough, 
WGAL  Lancaster;  Mr.  Stringer. 


BROADCAST-FEDERAL  group  consists  of  (left  photo,  1  to  r) :  J. 
Leonard  Reinsch,  WSB;  Gerard  D.  Reilly,  NLRB;  Frank  M.  Stanton, 
CBS;  Martin  B.  Campbell,  WFAA;  Clair  R.  McCollough,  WGAL.  Right 

Page  16    •    October  8,  1945 


photo,  John  E.  Fetzer,  WKZO;  T.  A.  M.  Craven,  WOL;  William  B. 
Ryan,  KFI;  E.  L.  Hayek,  KATE;  F.  W.  Borton,  WQAM.  They  were 
seated  at  second  head  table.  First  table  is  in  the  background. 

BROADCASTING    •    Broadcast  Advertising 


FCC  Acts  on  Applications  This  Week 


Commission  Will 
Examine  Over 
1,000  Cases 

By  JACK  LEVY 

WITH  A  BACKLOG  of  more  than 
1,000  applications  for  new  stand- 
ard, FM  and  television  stations, 
the  FCC  embarks  this  week  on  the 
long-awaited  task  of  awarding  au- 
thorizations for  the  postwar  era  of 
broadcasting. 

When  the  Commission  meets 
Wednesday  it  will  have  before  it 
the  accumulated  applications  of 
nearly  four  years,  during  which 
time  all  but  a  handful  of  requests 
for  new  construction  and  improve- 
ments have  been  kept  in  its  pend- 
ing files.  Not  since  April  27,  1942, 
when  a  total  freeze  was  imposed 
on  industry  expansion  has  there 
been  a  major  authorization  for 
commercial  broadcasting  service. 
Under  subsequent  relaxations  al- 
lowing facilities  useful  to  the  war, 
providing  equipment  was  on  hand, 
about  40  stations  were  constructed. 

Represented  in  the  applications 
before  the  Commission  is  an  ag- 
gregate expenditure  which  would 
equal  the  cost  of  the  present  broad- 
cast plant  in  the  U.  S.  Based  on 
returns  from  159  stations,  a  sur- 
vey now  being  undertaken  by 
Broadcasting  indicates  that  broad- 
casters will  spend  in  the  next  year 
approximately  $42,000,000  for  FM, 
$38,000,000  for  AM  construction 
and  expansion,  and  $30,000,000  for 
television,  or  a  grand  total  of  $110,- 
000,000.  This  does  not  include  con- 
struction of  educational,  experi- 
mental and  developmental  stations. 

Preparing  for  action  on  the  ap- 
plications, the  legal,  engineering 
and  clerical  staffs  have  been  work- 
ing nights  and  weekends  to  com- 
pile basic  data  for  the  considera- 
tion of  the  Commission.  Principal 
center  of  activity  has  been  the 
broadcast  section  of  the  licensing 


CENTER  of  activity  as  the  FCC  prepares  to  tackle  the  enormous 
job  of  processing  huge  backlog  of  applications  for  AM,  FM  and 
television  expansion  is  the  broadcast  section  of  the  License  Division, 
where  applications  are  handled  and  licenses  issued.  Part  of  the 
staff  shown  here  are  (foreground,  1  to  r)  :  Ruth  Kirschner,  Mar- 
garet Hubbard.  In  background  (1  to  r)  :  Gertrude  Newburn,  Helen  Bowie, 
Marie  Fish,  Marie  Rummel,  Wm.  P.  Massing,  division  chief,  Clara  Iehl, 
section  chief. 


division  where  a  crew  of  17  under 
Clara  Iehl,  chief  of  the  section,  has 
been  examining  new  applications 
as  fast  as  they  are  received  to  keep 
records  current. 

The  mass  of  applications  facing 
the  Commission  was  expected  to 
reach  deluge  proportions  by  the 
end  of  last  week,  as  consulting  en- 
gineers and  radio  lawyers  worked 
late  hours  to  clear  their  decks  by 
the  end  of  the  60-day  period  desig- 
nated in  the  Aug.  7  Statement  of 
Policy  for  filing  new  and  bringing 
pending  applications   up  to  date 


[Broadcasting,  Aug.  13].  The 
two-month  period,  it  was  explained, 
would  extend  through  today  (Mon- 
day) so  that  all  applications  filed 
before  the  Commission  begins  proc- 
essing will  be  given  equal  consid- 
eration. 

The  Aug.  7  policy,  it  was  pointed 
out,  was  issued  before  V-J  Day 
and  was  designed  to  set  machinery 
in  motion  to  facilitate  station  con- 
struction as  soon  as  materials  be- 
come available.  It  was  a  natural 
follow-up  of  the  Jan.  16,  1945  pol- 
icy which  declared  that  when  con- 


ditions permit  resumption  of  nor- 
mal licensing  practices  "a  period 
of  not  less  than  60  days  for  the 
filing  and  processing  of  new  appli- 
cations prior  to  taking  any  action 
on  the  cases  retained  in  the  pend- 
ing files"  would  be  provided. 

The  60-day  period  was  thus  in- 
voked to  offset  previous  wartime 
restrictions  which  discouraged  fil- 
ing of  applications. 

A  check  of  leading  Washington 
radio  lawyers  indicated  that  ap- 
proximately 200  applications,  of 
which  about  half  are  for  new  FM 
stations,  were  being  readied  for 
filing  before  the  expiration  of  the 
60-day  period.  This  would  mean 
that  the  Commission  will  have 
about  1,000  applications  for  AM 
and  FM  alone  to  consider.  Televi- 
sion applications  will  not  be  acted 
upon  until  rules  and  regulations 
have  been  adopted.  A  hearing  on 
the  proposed  rules  will  be  held 
Thursday. 

It  is  expected  that  the  Commis- 
sion will  be  disposed  to  grant  as 
many  applications  as  availability 
of  channels,  absence  of  interference 
and  record  of  applicant  permit. 

Three  main  considerations  will 
doubtless  be  given  primary  scru- 
tiny. These  are  program  indica- 
tions, financial  position,  and  char- 
acter of  applicant.  Where  a  satis- 
factory showing  is  made  on  these 
points  and  there  is  no  conflict  with 
the  frequency  or  coverage  of  other 
stations,  the  application  is  almost 
certain  to  be  granted. 

Where  the  number  of  applica- 
tions received  exceeds  the  avail- 
ability of  frequencies,  as  in  New 
York,  Chicago,  and  several  other 
cities,  hearings  will  be  designated. 


Petrillo  Threat  Hangs  Over  Networks 


WHOLESALE  withdrawal  of 
musical  programs  from  NBC  and 
CBS  over  the  week-end  at  the 
order  of  James  C.  Petrillo,  presi- 


Drawn  for  BROADCASTING  by  Sid  Hix 
"Hank  Greenberg  Hits  a  Foul  Into  the — Gulp!" 


dent  of  American  Federation  of 
Musicians,  loomed  as  a  distinct 
threat  Friday. 

That  was  the  deadline  set  by  the 
musicians'  union  leader  for  settle- 
ment of  differences  between  affili- 
ates of  the  two  networks  in  Chat- 
tanooga, the  NBC  station  in  New 
Orleans  and  the  CBS  station  in 
Columbus,  Ga.,  and  the  AFM  locals 
in  those  cities. 

WSMB  New  Orleans  and  the 
AFM  local  got  under  the  wire  with 
a  contract  signed  Thursday,  effec- 
tive immediately,  but  there  was 
no  report  of  differences  having 
been  smoothed  out  between  locals 
and  the  other  stations,  although 
WAPO  Chattanooga  said  negotia- 
tions were  in  progress. 

Mr.  Petrillo  let  the  networks 
know  that  if  the  disputes  were  not 
settled  by  Friday  the  national 
union  would  take  further  action  to 
assist  its  locals  in  securing  settle- 
ments. The  previous  Sunday,  Artie 
Shaw  failed  to  make  his  scheduled 
appearance  on  Fitch  Bandwagon  on 


NBC,  and  Monday  night  the  Car- 
nation Hour's  musicians  also  can- 
celled out,  both  on  orders  from  Mr. 
Petrillo's  office. 

The  Sunday  program  went  on 
with  a  chorus  instead  of  the  or- 
chestra. The  Monday  show  was 
cancelled  altogether. 

After  vainly  trying  to  reach 
Mr.  Petrillo  for  nearly  two  days, 
NBC  was  informed  Monday  after- 
noon that  the  "union  has  taken 
this  action  because  two  independ- 
ently owned  stations  which  broad- 
cast NBC's  network  programs, 
WSMB  in  New  Orleans  and  WAPO 
in  Chattanooga,  are  involved  in 
labor  disputes  with  their  local  mu- 
sicians' unions." 

In  New  Orleans,  Harold  M. 
Wheelahan,  general  manager  of 
WSMB,  reported  a  contract  was 
signed,  effective  Thursday,  to  em- 
ploy six  musicians  at  the  regular 
scale  but  not  to  make  their  pay 
retroactive  to  July  1  as  the  union 
had  demanded.  Earlier,  he  said 
WSMB  needed  no  local  musicians 
(Continued  on  page  85) 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  17 


FM  PIONEERS  SPEAK — SECOND  OF  A  SERIES 


FM  Should  Provide  Appeal  to  the  Masses 


THIS  is  the  second  article  in  a  series  on  FM,  written  by  pioneers  in  this 
new  branch  of  the  broadcasting  industry.  As  program  director  of  WWSW- 
WTNT  Pittsburgh  Mr.  Joyner  has  operated  as  a  pioneer  on  a  pioneer 
FM  station.  Here  he  tells  about  some  of  the  problems  faced  in  FM  pro- 
gramming, and  how  he  solved  them.  He  first  learned  about  radio  as  a 
ham  during  high  school.  He  left  the  U.  of  Cincinnati  to  service  Atwater 
Kent  receivers.  Then  he  moved  to  the  broadcasting  end  of  radio  and  for 
16  years  has  been  in  programming. 


More  Than  Beauty- 
Needed  to  Drain 
Listeners 

By  FRED  JOYNER 
Program  Director 
WWSW-WTNT  Pittsburgh 

FM  has  offered  a  challenge  to  the 
broadcasting  industry,  as  a  means 
of  providing  an  improved  broad- 
cast service.  It  will  in  due  course 
attract  many  new  interests  with  its 
unusual  type  of  service  and  will 
present  many  innovations  to  the 
field  of  programming. 

In  order  that  we  may  get  off  on 
what  I  think  is  the  right  foot,  what 
FM  needs  from  its  program  direc- 
tors right  now  is  more  appeal  to 
the  masses,  the  Mr.  and  Mrs.  John 
Everybody  of  our  audiences.  Dur- 
ing FM's  experimental  adolescence 
we  have  concentrated  on  the  cul- 
tural side  with  good  reason.  Cer- 
tainly, this  type  of  music  shows 
off  FM  at  its  very  best.  The  bril- 
liance of  a  string  section  of  an  or- 
chestra has  never  been  presented 
over  any  other  medium.  The  over- 
all tonal  range  of  a  symphony  or- 
chestra, if  properly  set  up,  is  sheer 
beauty  to  the  ear. 

Ears  for  Beauty  Alone 

But  we  must  ask  ourselves  what 
percentage  of  our  post-war  audi- 
ence will  have  ears  for  such  beauty 
alone — the  fact  that  FM  makes  it 
possible  for  dance  bands  to  be 
heard  as  never  before  is  something 
that  should  be  considered.  Most  of 
the  name  band  leaders  with  whom 
I  have  discussed  FM  have  been 
eager  to  try  FM  because  their 
bands  can  now  be  heard  with  each 
instrument  bringing  to  an  orches- 
tration its  rightful  place  in  the 
musical  tonal  range. 

While  on  the  subject  of  instru- 
mentalists, a  word  of  caution — 
make  sure  that  the  unit  is  prop- 
erly setup  with  regard  to  the  mi- 
crophone. Your  studio  charts  for 
set-ups  may  not  necessarily  apply 
for  FM  presentation.  We  at  WTNT 
like  to  feel  that  each  studio  presen- 
tation is  a  demonstration  for  our 
audience.  Careful  production 
checks  prevent  out-of-tune  horns, 
scraping  violin  bows,  pad  slaps  in 
the  reed  section,  soggy  heads  in 
the  percussion  section  and  similar 
flaws. 

With  the  fanfare  that  FM  has 
received,  it  is  the  job  of  every  pro- 
gram production  man  connected 
with  FM  shows  to  hold  up  his  end 
of  the  job.  To  do  this,  he  must  un- 
derstand what  FM  can  do  for  a 
program  and  must  have  complete 
cooperation  of  the  engineering  de- 
partment. FM  can  do  what  its  en- 
gineers claim  for  it,  and  it  is  up  to 
the  program  directors  to  display 
its  program  advantages. 

I  recall  sitting  in  the  control 


booth  during  a  symphony  broad- 
cast last  season  and  noticing  that 
the  VI  on  the  panel  was  not  oper- 
ating. Upon  inquiry,  the  engineer 
on  duty  informed  me  that  the  pos- 
sibility of  over-modulating  in  the 
transmitter  on  FM  was  remote,  so 
he  was  giving  the  program  an 
"ear  ride",  attempting  to  provide 
the  FM  audience  with  a  program 
as  near  to  what  he  was  hearing  as 
possible.  A  long  friendly  talk  with 
the  engineers  is  an  important  part 
of  understanding  what  you  are  go- 
ing to  do. 

Studio  acoustical  treatment  and 
studio  equipment  are  important. 
Live  shows  with  FM  can  be  made 
to  live  on  the  air  if  everything  else 
is  equal.  The  proper  use  of  stu- 
dios and  equipment  requires  ex- 
perimenting. The  final  result  of 
those  experiments  will  be  amazing 
not  only  to  you,  but  also  to  your 
listeners. 

For  the  transcribed  programs, 
there  are  a  few  suggestions  that 


Would     Break  Down 
Several  U.  S.  Clear 
Frequencies 

DEMANDS  of  Cuba  for  additional 
standard  band  frequencies  below 
1000  kc  which,  if  granted,  would 
break  down  several  U.  S.  clear 
channels,  will  be  aired  in  Decem- 
ber at  an  engineering  conference 
of  American  nations  in  Washing- 
ton. 

Word  of  Cuba's  demands,  along 
with  announcement  of  a  move  to 
organize  the  Inter-American  Assn. 
of  Broadcasting  Stations,  was 
brought  back  last  week  from  the 
Third  Inter-American  Radio  Con- 
ference in  Rio  de  Janeiro  by  mem- 
bers of  the  U.  S.  delegation. 
Meeting  in  Burmuda 

It  was  learned,  also,  that  a  meet- 
ing of  U.  S.  and  British  represen- 
tatives to  discuss  frequency  alloca- 
tions, will  be  held  in  Bermuda 
Nov.  19.  An  Inter-American  Con- 
vention of  Broadcasters  has  been 
scheduled  for  Havana  on  March 
15,  1946,  to  perfect  an  organiza- 
tion. Dr.  Jose  Luis  de  la  Rosa, 
president,  and  Dr.  Jose  Luis  Fer- 
nandez, manager,  of  the  Mexican 
Radio  Assn.,  were  named  to  han- 


should  be  checked.  Good  turntables 
with  the  best  available  reproduc- 
ers are  the  basic  equipment.  The 
pressure  of  the  pick-up  heads 
should  be  checked  regularly.  Filter 
positions  in  connection  with  tran- 
scribed programs  should  be  used  to 
the  best  advantage. 

Most  important  is  selection  of  a 
transcribed  library.  Most  of  the 
libraries  on  the  market  today  of- 
fer a  complete  catalog  of  types  of 
music  and  instrumentation,  but 
you  are  looking  for  quality,  not 
quantity.  There  has  been  consider- 
able argument  about  vertical  ver- 
sus lateral  cuts.  This  is  a  question 
you  can  decide  for  yourself  by 
honest  listening.  Audition  them  all 
— and  then  decide. 

Phonograph  records  in  my  opin- 
ion have  not  reached  a  state  of 
perfection  making  them  eligible 
for  FM  presentation.  Instantane- 
ous ET's,  however,  have  found  a 
wide  range  of  acceptance  not  only 
because  of  their  quality  but  also 
the    flexibility    of  programming 


die  publicity  and  arrangements 
for  the  March  convention. 

Purpose  of  the  proposed  inter- 
American  broadcasters  organiza- 
tion is  to  bring  American  broad- 
casters closer  together.  It  was  ap- 
proved by  broadcasters  attending 
the  Rio  conference,  although  only 
two  from  North  America  attended. 
They  were  F.  G.  Leydorf  of  the 
engineering  department,  Crosley 
Corp.,  licensee  of  WLW  Cincinnati, 
and  Henry  S.  Dawson,  engineer  of 
the  Canadian  Assn.  of  Broadcast- 
ers. 

Canada  recommended  that  the 
North  American  Regional  Broad- 
casting Agreement,  which  expires 
March  29,  be  extended  two  years. 
The  U.  S.  recommended  a  one-year 
extension.  Cuba  demanded  a  new 
agreement.  It  appeared  likely  that 
the  conference  of  engineers  repre- 
senting all  of  the  American  coun- 
tries will  adopt  an  interim  agree- 
ment, probably  embodying  the  pres- 
ent NARBA,  with  amendments  to 
take  care  of  immediate  needs  of  the 
various  nations. 

Cuba  demands  the  right  to  use 
the  690  kc  channel,  now  assigned 
to  Canada  with  KGGF  Coffeyville, 
Kan.,  operating  with  1  kw  days 
and  500  w  nights,  as  a  Class  I-A 


Mr.  Joyner 

good  shows  not  otherwise  available. 

Showmanship  in  connection  with 
FM  is  something  that  is  now  an 
indispensable  part  of  the  FM  pro- 
gram directors  assignment. 

All  types  of  programs  find  a 
place  on  the  schedule  of  a  well- 
programmed  FM  station.  We  have 
found  that  our  sports  fans  enjoy 
our  rather  comprehensive  sports 
schedule  —  play-by-play  baseball, 
football,  basketball,  hockey  and 
(Continued  on  page  72) 


frequency.  CBF  Montreal,  a  50  kw 
outlet,  has  been  assigned  the  chan- 
nel. Cuba  also  seeks  four  channels 
with  up  to  50  kw  power,  four  with 
20  kw,  two  with  10  kw  and  four 
with  power  from  500  w  to  5  kw  in 
the  standard  band  below  1000  kc. 

Text  of  the  Cuban  demands,  as 
translated  from  Spanish,  follows: 

Submitted  by  the  Cuban  Delegations 
to  the  Delegations  of  the  other  coun- 
tries signatories  or  adhered  to  the 
North  American  Regional  Broadcasting 
Agreement. 

The  Cuban  Administration  considers 
that  the  inclusion  in  the  NARBA  of 
precepts  which  do  not  respond  to 
technical  aspects,  such  as  the  non- 
allocation  to  Cuba  of  channels  to  be 
used  with  50  kw  or  more,  under  1000 
kc,  which  are  the  most  appropriate  to 
render  service  to  large  rural  zones  due 
to  the  greater  propagation  of  emissions 
in  this  section  of  the  frequency  spec- 
trum; also  of  not  having  taken  advan- 
tage of  geographic  peculiarities  which 
permits  the  largest  use  of  the  frequen- 
cies destined  to  the  transmission  in 
the  FM  band  have  placed  Cuba  in  a 
disadvantageous  position,  preventing  it 
to  render  a  broadcasting  public  service 
demanded  by  its  national  needs,  in  ac- 
cordance with  its  Constitutional,  and 
its  political  and  social  structure. 

Under  1000  kc,  when  Canada  may  use 
5  channels,  Mexico  other  5  channels 
and  United  States  of  America  uses 
more  than  21  channels  with  50  kw  or 
more,  Cuba  can  use  only  4  of  these 
channels  with  15  kw  or  less. 

In  this  same  section  of  the  spectrum 
Cuba  needs  to  be  able  to  use  4  channels 
with  up  to  50  kw,  4  channels  with 
20  kw,  and  2  channels  with  10  kw,  and 
(Continued  on  page  72) 


Cuban  Channel  Demands  to  be  Heard 


Page  18    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


Postwar  stuff 


That's  a  Navy  Avenger  getting  off  the  ground  in  a 
hurry  .  .  .  aided  by  four  330-horsepower  jet  units.  The 
jets  units  affixed  to  the  fuselage  resemble  bombs.  This 
new  system  of  plane  launching  cuts  take-off  runs  from 
33  to 


Reductions  .  .  .  cutting  costs  .  .  .  increasing  efficiency 
.  .  .  that's  what  everybody  seeks  whether  you  design 
planes  or  sell  a  package  item. 

If  you  have  something  to  sell  in  Baltimore,  and  are 
trying  to  cut  your  radio  selling  cost,  we  offer  you  the 
jet-moving  independent  station  .  .  .  W-I-T-H. 

BROADCASTING    •    Broadcast  Advertising 


This  successful  independent  in  this  five-station  town 
delivers  the  greatest  number  of  listeners  at  the  lowest 
cost.  You  can  see  the  facts  yourself  .  .  .  glad  to  show 
them  to  you  any  time. 


k  WITH 

BALTIMORE,  MD. 


Tom  Tinsley,  President 


Represented  Nationally  by  Headley-Reed 
October  8,  1945    •    Page  19 


We  are  proud 
of  it,  too! 


WKY's 

Antenna  System 
was 
^Designed  by 


Glenn  D.  Gillett 

Consulting  Radio  Engineer 
Washington,  D.  C. 


FCC  Postpones  Clear  Channel  Hearing 


Defers  Date  To  Jan.  16 
Following  Appeal 
Of  CCBS 

BECAUSE  of  pressure  of  other 
work,  the  FCC  last  week  postponed 
its  hearing  on  clear  channel  broad- 
casting in  the  standard  band  until 
Jan.  14,  1946.  Action  was  taken 
following  an  appeal  from  the  Clear 
Channel  Broadcasting  Service  for 
a  three  to  six  months  deferment. 
The  hearing  had  been  scheduled  for 
Oct.  23. 

The  Commission  explained  that 
the  "huge  task"  of  processing  ap- 
plications for  FM,  AM  and  televi- 
sion construction  permits,  held  in 
abeyance  during  the  war,  will  re- 
quire much  of  its  time  in  the  im- 
mediate future  and  that  it  must 
begin  at  once  to  prepare  for  inter- 
national conferences  in  November 
and  December. 

More  Time  Needed 

In  addition,  the  Commission  rec- 
ognized, as  pointed  out  in  a  motion 
filed  by  the  CCBS,  that  the  prelim- 
inary work  of  the  engineering  com- 
mittees necessary  for  conducting 
the  hearing  could  not  be  completed 
by  Oct.  23.  This  work  should  be 
completed  by  Jan.  1,  it  declared, 
emphasizing  it  intends  to  begin  the 
hearing  on  Jan.  14  "regardless  of 
whether  or  not  the  committees  have 
completed  their  work." 

In  support  of  its  motion,  the 
CCBS  declared  that: 

1.  Until  the  committee  determi- 
nations have  been  translated  by 
the  Commission  it  would  be  impos- 
sible to  prepare  exhibits  and  other 
evidence  pertinent  to  the  hearings. 

2.  Despite  diligent  efforts,  none 
of  the  committees  will  have  com- 
pleted its  work  by  Oct.  23  "or  for 
a  substantial  period  thereafter". 
Obstacles  due  to  war  and  recon- 
version  problems,   including  un- 


availability of  personnel  within  the 
Commission's  staff  and  among  in- 
terested industry  groups,  were 
principal  causes  of  delay. 

3.  Once  the  committees  have 
completed  their  work  and  their 
data  has  been  translated  into  ten- 
tative or  final  engineering  stand- 
ards, a  period  of  not  less  than 
three  months  will  be  required  to 
prepare  maps,  graphs,  tabulations, 
and  other  exhibits  indispensable  to 
a  correct  determination  of  the 
issues. 

The  three  committees  (each  of 
which  includes  a  representative  of 
the  Commission,  serving  as  chair- 
man) are  Committee  1  on  deter- 
mination of  what  constitutes  a 
satisfactory  signal,  Committee  2 
on  determination  of  what  consti- 
tutes objectionable  interference, 
and  Committee  3  on  determina- 
tion of  distances  to  which,  and 
areas  over  which,  various  signal 
strengths  are  delivered. 

Committee  4  is  concerned  with 
surveying  listeners  in  primary  and 
secondary  areas  on  availability  of 
clear  channel  service.  Dallas  W. 
Smythe,  FCC  chief  economist  and 
chairman  of  the  group,  said  the 
returns  are  now  being  compiled 
and  that  the  committee  was  endeav- 
oring to  have  its  report  ready  for 
Oct.  23. 

Copies  of  the  postponement,  sub- 
mitted by  Louis  G.  Caldwell,  coun- 
sel for  CCBS  members,  were  sent 
to  the  following:  Crosley  Corp., 
KSL  Salt  Lake  City,  KOMO  Se- 
attle, KTHS  Hot  Springs,  KWKH 
Shreveport,  KFAR  Fairbanks, 
KOL  Seattle,  KFVD  Los  Angeles, 
KFBC  Cheyenne,  KTBS  Shreve- 
port, KYA  San  Francisco,  KMBC 
Kansas  City,  KUTA  Salt  Lake 
City,  KOB  Albuquerque,  KOIN 
Portland,  Ore.,  WBAP  Fort  Worth, 
WLIB  New  York,  WSGN  Bir- 
mingham, KSOO  Sioux  Falls,  S. 


ETO  Mission  Members  Feted 
By  N.Y.  Radio  Executives  Club 


MEMBERS  of  the  American 
Broadcast  Mission  to  ETO  were 
guests  of  honor  last  Thursday  at 
the  opening  luncheon  of  the  1945- 
46  season  of  the  Radio  Executives 
Club  of  New  York,  held  at  the 
Roosevelt  Hotel.  Edgar  Kobak, 
president  of  Mutual,  was  chair- 
man of  an  official  welcoming  com- 
mittee, whose  other  members  were 
Niles  Trammell,  NBC  president; 
Paul  Kesten,  CBS  executive  vice- 
president,  and  Chester  J.  LaRoche, 
vice-chairman  of  American. 

Judge  Justin  Miller,  new  presi- 
dent of  the  NAB,  featured  speaker 
at  the  luncheon,  presented  to  Col. 
Edward  M.  Kirby  on  behalf  of  the 
mission  which  was  conducted  under 
his  guidance,  a  large  silver  tray, 
inscribed  to  "Task  Force  Kirby" 
and   bearing   the   name  of  each 


member  of  the  mission.  Describing 
the  28-day  tour  of  Europe  largely 
in  a  jocular  manner,  Judge  Miller 
turned  serious  at  the  conclusion  of 
his  talk  to  point  out  the  responsi- 
bility of  radio,  as  the  major  means 
of  communication  open,  in  educat- 
ing Europeans,  especially  the  Ger- 
man people,  in  the  American  way 
of  democracy  and  competitive  pri- 
vate enterprise. 

Murray  Grabhorn,  REC  presi- 
dent, opened  the  meeting  by  pre- 
senting a  lifetime  silver  member- 
ship card  to  last  year's  president, 
Warren  Jennings.  Next  meeting, 
Mr.  Grabhorn  announced,  will  be 
held  Oct.  18  under  the  auspices  of 
the  club's  advertising  agency  radio 
directors  committee,  headed  by 
Lloyd  Coulter,  McCann-Erickson, 
vice-president. 


D.,  Westinghouse  Radio  Stations 
Inc.,  WWSW  Pittsburgh,  WEW 
St.  Louis,  CBS,  NBC,  Associated 
Broadcasting  Corp.,  WCAE  Pitts- 
burgh, WHO  Des  Moines,  WLS 
Chicago,  WPTF  Raleigh,  WQXR 
New  York,  WHK  Cleveland, 
WNYC  New  York,  WOAI  San 
Antonio,  WEBC  Duluth,  WCAR 
Pontiac,  WHKC  Columbus,  WFAA 
Dallas,  John  D.  Keating,  Ameri- 
can Broadcasting  Co.,  New  York 
State  Farm  Bureau  Federation 
and  New  York  State  Conference 
Board  of  Farm  Organizations, 
Yankee  Network,  Memphis  Pub- 
lishing Co.  (WMC),  National 
Assn.  of  Educational  Broadcast- 
ers, WWL  New  Orleans,  WSOC 
Charlotte,  WHEB  Portsmouth,  N. 
H.,  WJW  Cleveland,  KPAS  Pasa- 
dena, Capitol  Broadcasting  Corp. 
of  Indiana,  Regional  Broadcasters 
Committee,  Intermountain  Broad- 
casting Corp.,  Minnesota  Broad- 
casting Corp.,  Radio  Committees 
of  Land  Grant  College  Assn.  and 
National  Assn.  of  State  Universi- 
ties, North  Carolina  Broadcasting 
Co.,  National  Farmers  Union  and 
Farmers  Educational  &  Coopera- 
tive Union  of  America,  King-Tren- 
dle  Broadcasting  Corp.,  National 
Council  of  Farmer  Cooperatives, 
Dept.  of  Interior. 


RADIO  FOR  WAR 

$7,680,000,000  Worth 
End  Equipment  Delivered 


RADIO  manufacturers  delivered 
$7,680,000,000  in  radio  and  radar 
end  equipment  to  the  war  effort 
between  July  1940  and  July  1945, 
the  Radio  &  Radar  Division  of  WPB 
announced  Friday  as  WPB  ap- 
proached its  demise.  A  new  agency, 
Civilian  Production  Administra- 
tion, takes  over  Nov.  3,  when  WPB 
Chairman  J.  A.  Krug  resigns. 
Head  of  CPA  is  J.  D.  Small,  Mr. 
Krug's  chief  of  staff.  Figures  do 
not  include  output  of  500  companies 
producing  miscellaneous  items. 

CPA  takes  over  remaining  WPB 
functions  involved  in  transition  to 
peacetime  production.  Five  main 
bureaus  will  handle  industrial  re- 
conversion, reconversion  priorities, 
field  operations,  international  sup- 
ply and  demobilization.  Little  regu- 
lation affecting  electronics  remains 
in  the  WPB-CPA  program. 

Army  received  60.5%  of  equip- 
ment going  to  the  armed  forces.  It 
varied  from  90.7%  radio  equip- 
ment, 9.3%  radar  in  1942  to  37% 
radio  and  63%  radar  in  the  first 
six  months  of  1945. 

With  only  $227,000,000  in  plant 
expansion,  radio  industry  produc- 
tion increased  from  $231,000,000  in 
1939  to  $2,834,000,000  in  1944. 
These  WPB  figures,  it  was  stated, 
do  not  include  some  500  companies 
that  manufactured  miscellaneous 
radio  and  electronic  items. 


Page  20    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


WKY'S  NEW  ANTENNA 


HORIZONTAL 


WRY 


5000  WATTS  DAY  AND  NIGHT 
N  B  C— 9  30  KILOCYCLES 


RADIATION  INCREASED 


WKY's  new  915-foot  antenna  proves  that 
a  radiator  can  be  built  which  flattens  wasted 
sky  waves  and  concentrates  them  along  the 
ground,  pushing  them  out  farther  and 
stronger  than  was  ever  thought  possible. 

WKY's  "big  Stick",  a  daring  experiment, 
has  already  proved  itself  more  than  a  show- 
piece. Because  of  its  radically  new  design, 
WKY's  signal  is  stronger  and  goes  farther 
than  ever  before.  Its  signal  strength  of  664 
millivolts  per  meter  (at  1  mile)  is  58.8% 
greater  than  with  the  same  power  radiating 
from  a  standard  quarter-wave  antenna! 

WKY,  once  again,  has  dared  to  pioneer 
to  bring  better  radio  service  to  more  Okla- 
homans  and  increased  selling  opportunities 
to  its  advertisers. 


II 


Oklahoma  City 


OWNED  AND  OPERATED  BY  OKLAHOMA  PUBLISHING  CO. 
The  Daily  Oklahoman  and  Times  —  The  Farmer-Stockman 
KVOR,  Colorado  Springs — KLZ,  Denver  (Affiliated  Mgrnt.' 
REPRESENTED    NATIONALLY    BY    THE     KATZ  AGENCY 


TO 

ADVERTISERS 

WHO 

ARE 

LOOKING 


Most  marketing  experts  agree  that  the 
South  is  now  the  nation's  greatest  "area 
of  opportunity."  If  you  feel  that's  true  in 
your  industry,  we  suggest  you  consider 
South  Carolina  as  a  starting  point. 

South  Carolina  is  easy  to  cover.  One  sta- 
tion— WIS  at  Columbia — reaches  virtually 
the  entire  State,  daytime.  The  WIS  service 
area  has  74%  more  radio  homes  than 
New  Orleans,  185%  more  than  Atlanta, 
208%  more  than  Birmingham. 
We'd  welcome  an  opportunity  to  tell  you 
how  and  why  this  5000-watt  station,  at 
560  KC,  has  a  stronger  signal  (actually 
delivers  more  microvolts)  over  a  larger 
area  than  is  possible  even  to  many 
50,000-watt  stations.  Drop  us  a  line — or 
ask  Free  &  Peters. 


SOUTH  CAROLINA 


5000  WATTS         •         560  KC 

G.  RICHARD  SHAFTO  J.  DUDLEY  SAUMENIG 

General  Manager  Sales  Manager 

FREE  &  PETERS,  Inc.,  National  Representatives 


'First  Man  on  Air'  Recalls 
Early  Days  of  Radio  Telephone 


NOTHING  breath-taking  like 
"What  hath  God  wrought!"  were 
the  first  spoken  words  on  the  air- 
waves. In  fact,  Lt.  Comdr.  Robert 
J.  Stull,  reputedly  the  first  man  to 
speak  on  the  air,  doesn't  remem- 
ber what  he  said  that  day  in  1911. 

The  important  thing  is  that  a 
small  group  working  with  Charles 
Herald,  a  radio  teacher  in  San 
Jose,  Cal.,  built  studios  atop  the 
Garden  City  Bank  Building — be- 
cause it  was  the  highest  in  the 
city,  7  stories — and  sent  words  out 
on  the  air  where  before  there  had 
been  only  dots  and  dashes. 

They  called  it  radio  telephone 
and  they  went  on  the  air  with  regu- 
lar schedules  every  Wednesday  and 
Saturday.  The  call  letters  were 
6XE  and  6XF,  one  for  fixed,  the 
other  mobile.  The  trolley  lines  run- 
ning along  the  street  supplied  the 
station  with  DC  current. 

"I  guess  we  had  the  first  com- 
mercials on,  too,"  Comdr.  Stull 
says.  "A  music  store  in  San  Jose 
loaned  us  records  for  the  musical 
portion  of  the  programs,  and  we 
gave  the  store  plugs." 
•  To  test  their  mobile  broadcasting 
facilities,  the  group  used  to  put 
the  equipment  in  a  car  and  go  to  a 
field  a  few  miles  from  the  station. 
They  plugged  in  500  volts  from  the 


Comdr.  Stull 

interurban  railway,  flung  an  an- 
tenna over  a  high  tree  limb,  and 
dropped  the  ground  wire  into  a 
stream. 

"But  the  best  part  of  that  was 
the  electrified  fish  we  brought  home 
by  the  baskets  every  time  we  went," 
he  remembers.  "There  was  a  metal 
plate  attached  to  the  ground  wire 
we  dropped  into  the  stream,  and 
as  soon  as  the  current  was  turned 
on,  the  fish  would  come  leaping  up 
to  the  plate.  If  the  current  was  on 
more  than  20  seconds,  we  would 
have  about  two  dozen  dead  fish." 

They  also  had  trouble  with  the 
"ham"  operators  that  talked  back — 
in  Morse.  "If  we  dropped  a  record 
or  muffed  a  line,  a  loud  chorus  of 
Hi,  Hi,  Hi,  would  come  tapping 
through  the  receiver  we  kept  turned 
on.  'Hi'  is  the  amateurs'  signal  for 
laughter,"  he  explained. 

In  one  test,  the  San  Jose  station 
talked  from  Mare  Island  to  a  gov- 
ernment radio  station  in  Alaska 
with  a  crystal  set.  Later,  1912, 
thev  contacted  Honolulu. 

The  station,  which  was  the  first 
issued  a  broadcast  license  by  the 
Federal  Radio  Commission,  later 
became  KQW  San  Jose.  Comdr. 
Stull  is  recently  retired  head  of 
electronics  research  of  the  radar 
section,  Navy  Special  Devices. 


"Pardon  me—WFDF  Flint  says 


I  must  guarantee  your  future — " 


Page  22    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


What  else 

does  Boston  want? 


If 


IT'S  EASY  TO  FIGURE  OUT  that  folks  in 
Boston  want  entertainment.  But  that's  not 
all,  brother! 

They  want  to  know  what's  happening  in 
other  fields,  too. 

They  like  to  listen  to  public  debates  . . .  parades 
, . .  inaugurations. 

They  have  to  hear  church  services— Catholic 
. .  .  Protestant .  .  .  Jewish. 

They  tune  in  to  find  out  how  folks  live  in 
Brazil  .  .  .  Belgium  .  .  .  Holland  and  a  host  of 
other  countries. 

That's  why  public  service  programs 
total  a  full  day  a  week  on  Boston's 
WCOP.  These  service  programs  are  carefully 
balanced  with  entertainment  programs. 
And  it's  this  balance  that  makes  Boston 
people  push  the  WCOP  button  on  their  radios 
.  . .  and  leave  it  there. 

There's  a  chance  or  two  for  you  to 

take  advantage  of  this  WCOP  popularity. 
We've  got  a  couple  of  places  open  that 
are  honeys. 

How  about  dropping  us  a  line  for  the  facts 
and  figures? 


A  Cowles  Station 

Exclusive  American  Broadcasting  Company 
Outlet  in  Boston 


ROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •  Page 


ON  THE  SERVICE  FRONT 


First  AFRS  Station  in  Japan 
Opens  With  1 000 w  Transmitter 


FIRST  of  the  AFRS  stations  to  be 
erected  within  the  Japanese  home- 
land, Radio  Okinawa,  is  now  oper- 
ating on  a  1000  w  transmitter,  with 
sound-proofed  studios.  Staff  is 
headed  by  Capt.  Julius  Brody, 
owner  and  operator  of  WFIG  Sum- 
ter, S.  C.  Chief  announcer  and  pro- 
gram director  is  Sgt.  Hal  Starr,  of 
KXL  and  KHW  Portland,  Ore. 
S/Sgt.  Lowell  Colclasure,  chief 
technician,  was  on  the  engineering 
staff  at  WGN  Chicago.  Pfc.  Ken 
Elliot,  a  former  announcer  with 
WNOE  New  Orleans,  is  featured 
on  the  Hi  Neighbor  program,  tak- 
ing over  for  S/Sgt.  Staton  E.  Dixon, 
of  WNOX  Knoxville. 


Avery  Commissioned 

TOL  AVERY  (known  as  Tol  Ware 
in  radio)  has  been  commissioned 
2nd  lieutenant  and  is  now  in  charge 
of  one  of  the  Far  Eastern  Network 
mobile  stations  of  AFRS,  in  Japan. 
He  had  been  a  sergeant,  He  was 
formerly  radio  manager  of  Inter- 
state Circuit  Inc.,  Dallas,  and 
WFAA-WBAP  Dallas-Fort  Worth 
announcer. 

Bill  Adams  a  Colonel 
WILLIAM  H.  ADAMS,  former 
farm  director  of  KSFO  San  Fran- 
cisco, now  finance  officer  for  the 
Army  of  Occupation  in  Japan,  has 
been  promoted  to  colonel.  While 


finance  officer,  Alaska  Defense 
Command  at  Fort  Greeley,  Col. 
Adams  helped  arrange  for  what  is 
said  to  be  the  first  Army  station. 
KODK  Kodiak,  which  went  on  the 
air  in  September  1941. 

*  *  * 

Bronze  Star  to  Moore 
T/SGT.  THOMAS  H.  MOORE,  Jr., 
former  commercial  program  man- 
ager of  WOR  New  York,  now  pro- 
gram director  at  Headquarters, 
AFRS,  Information  &  Education 
Division,  U.  S.  Army  Forces  in  the 
Far  East,  .has  been  awarded  a 
Bronze  Star  by  Gen.  MacArthur 
for  "meritorious  achievement  in 
connection  with  military  opera- 
tions". In  his  post  as  program  di- 
rector, Sgt.  Moore  was  directly  re- 
sponsible for  writing,  planning  and 
producing  scripts  for  broadcast 
through  the  Jungle  Network. 

*  *  * 

Radio  Palau  Changes 
WITH  A  POLICY  of  programming 


$167,892,000 


iff* 


CM* 


X*4  * 

■it  r ' 

LUBBOCK  TEXAS  IS  ONE 
OF  YOUR  BEST  PERMANENT 

TEXAS  MARKETS!  KFYO's  $167,892,000 

effective  buying  income  is  a  PERMANENT  MARKET — a 
market  which  is  the  hub  of  a  vast  territory  comprising 
twelve  West  Texas  Counties,  known  as  the  South  Plains 
of  Texas  Area.  Dairying,  grain,  wide  wholesale  and 
retail  distribution,  oil  production,  poultry  raising,  and 
cotton  unite  their  vast  revenue-producing  power  to  make 
Lubbock,  Texas,  one  of  your  best  postwar  Texas  markets. 
KFYO  is  the  only  station  dominating  this  area  with  a 
consistent  clear  signal. 


AFFILIATED  WITH 

MEMBER  OF 

1  340  uDRlww 

AMERICAN  BROADCASTING  CO 

LONE  STAR  CHAIN 

ON  YOUR  DIAL  ^ 

aimed  at  men  slated  for  return  to 
civilian  life,  the  AFRS  station, 
at  Peleliu,  Radio  Palau,  is  bring- 
ing information  on  educational 
benefits,  compensation,  privileges, 
and  a  complete  series  on  various 
civilian  occupations. 

The  station  is  on  the  air  124 
hours  weekly,  with  new  members 
from  all  three  branches  recently 
added  to  the  staff.  Ens.  Grant 
Theis,  USNR,  has  taken  over  as 
officer  in  charge,  succeeding  Capt. 
Samuel  J.  Roley  who  returns  to 
Hawaiian  Headquarters  of  AFRS. 
Ens.  Theis  was  formerly  with  CBS 
Hollywood.  Others  on  the  staff 
are:  S/Sgt.  Gordon  Phillips  (Don 
Lee,  Hollywood),  Sgt.  Bill  Landrum 
(WIBC  Indianapolis),  S/Sgt.  Bill 
Moran,  USMC  (WJOB  Hammond, 
Ind.),  S  1/c  Robert  McGarry, 
USN  (WBBM  Chicago),  S  2/c  Bill 
Edwards,  USNR  (WLW  Cincin- 
nati and  KMTR  Hollywood). 

*  *  * 
Shellon  Station  Head 

CAPT.  BRIAN  SHELLON,  former 
manager  of  CJKL  Kirkland  Lake, 
Ont.,  is  now  in  charge  of  the  Allied 
Forces  50  kw  station  at  Hilversum, 
Holland. 

*  *  * 
Promotions 

KARL  A.  HOFFENBERG,  station 
manager  of  AFN  Munich  and  John 
A.  McNamara,  station  manager  of 
AFN  Cannes  and  Nice,  and  Ben 
Hoberman,  formerly  with  WMFG 
Hibbing,  Minn.,  have  been  pro- 
moted to  first  lieutenants. 

*  *  * 

Lt.  Carstenson  Gets  Award 
LT.  VERN  CARSTENSON,  who 
recently  joined  Armed  Forces  Radio 
Service,  Los  Angeles,  after  31 
months  overseas  service,  has  been 
awarded  Bronze  Star  for  meritori- 
ous service.  Citation  was  given  in 
recognition  of  his  idea  for  a  mobile 
broadcasting  station  for  Fifth 
Army  troops  in  Italian  campaigns. 

*  *  * 

AAF  Radio  Praised 

PRAISE  for  Your  AAF  was  voiced 
in  Congress  when  Rep.  Emanuel 
Celler  (D-N.  Y.)  called  it  "an  im- 
portant contribution  toward  morale 
and  victory".  Produced  under  the 
supervision  of  the  Office  of  Radio 
Production,  Headquarters,  AAF, 
headed  by  Lt.  Col.  Frederick  Bris- 
son,  the  program  is  heard  on 
American  10:30  p.m.  Thursday. 

Among  his  remarks  printed  in 
the  Congressional  Record,  Rep.  Cel- 
ler said  that  "Now  that  the  fighting 
is  over,  and  the  victory  won,  the 
program  has  a  new  and  equally  im- 
portant mission  .  .  .  keeping  Amer- 
icans informed  about  our  occupa- 
tional air  forces  in  Germany  and 
Japan." 

*  *  * 

Sgt.  Simmington  Honored 
M/SGT.  HARRY  J.  SIMMING- 
TON, an  engineer  from  KRGV 
Weslaco,  Tex.,  has  been  awarded 
the  Bronze  Star  for  meritorious 
achievement  as  radio  technician 
with  the  American  Expeditionary 
Stations,  Mediterranean  Theater. 
The  citation  said  in  part  that  Sgt. 
(Continued  on  page  62) 


Page  24    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


FOR  the  SECOHO  STRAIGHT  VERB! 


outstanding  work  in  promotion,  KXOK  has  again  r  ece,v 
lerican    Broadcasting    Company   Award,   presented   to  affiliated 
is   throughout   the   nation   whose  overall  merchandising  and 
»tion  program  is,  in  the  opinion  of  leading  advertising  agencies, 
iding  in  every  respect.    KXOK  once  again  has  been  des- 
as  a  leading  and  enterprising   "American"  affiliate, 
^omotion-minded"  station  is  a  successful  station, 
ilts  for  advertisers  attest  to  the  success  of 
KXOK's   complete   promotion  plan 


KXOK 


American  lifeadcasttng  Co 


How  Often  Do  They  Listen  to  News? 

90%)  Listen  Twice  a  Day    accurate  cross-section  of  radio  fam-  cent  reported  listening  three  times 

'v                                      *      ilies  in  six  separate  listening  areas  per  day  or  more  and  35%  four 

Or  Oltener,  x  Oil             distributed  in  the  northern,  mid-  times  or  more  per  day. 

Slinw«4                       ^e  anc*  soutnern  portions  of  the  Farm    listeners    tune   to  news 

Central  Time  Zone.  more  frequently  than  residents  of 

By  EUGENE  KATZ                  Rural  and  urban,  telephone  and  villages,  and  village  residents  more 

Secretary    The  Katz  Aaencu         non-telephone  homes  were  included  frequently  than  city  dwellers.  The 

becietary,  The  Katz  Agency,        ^  ^  sampleg   -n  proportion  to  details  by  place  of  residence  are 

their  distribution  in  each  of  the  shown  in  the  following  table  and 

HOW  MANY  times  a  day  do  lis-     areas.  Though  not  a  national  sam-  in  the  accompanying  chart: 

teners   tune   to   radio   news  pro-     pie,  these  4,589  cases  constitute,  to  No.  of  Times 

grams?   Do  listeners  usually  dial     the   best  of   our  knowledge,   the  ^fCten  o^T       T      7  14 

to  a  particular  station  for  news,     largest  group  of  listeners  recently    One   10.1        5.5     . 3.4  7.6 

or  do  they  listen  to  whatever  news     surveyed  on  this  subject.  Their  re-  Three~"III"  tl'l       lo'o      st'l  Ioa 

program  happens  to  be  available?     sponses  detail  the  colossal  dimen-  Four  or  more  32.4       38.2      39.8  35.0 

Do  they  depend  more  for  news     sions  of  the  public's   dependence    No  Answer^.    -5   .5        .5   J> 

upon  radio  or  newspapers?               upon  radio  for  news  during  the  xoo.o      ioo.o    100.0  100.0 

To  answer  these  and  other  re-  war. 

lated  questions  about  audience  re-              Farm  Listening  Hieh  In  1941  and  again  in  1942  local" 

sponse  to  radio  news,  we  polled —  ized  samples  of  radio  families  were 

in  March  and  April  of  this  year —        Of  this  panel,  90%  reported  that  polled  to  determine  the  relative  de- 

4,589  individuals  living  in  radio     they  listened  to  news  broadcasts  pendence  of  radio  listeners  upon 

homes.  The  radio  homes  were  an     twice  a  day  or  more.  Sixty-five  per  radio  and  newspapers  for  news. 

£m4f Plekinq  m KfMMA 


Huge  corn  pickers  like  these  have  made 
it  easy  for  Kansas  farmers  to  harvest  one 
of  the  biggest,  most  profitable  crops  on 
record.  These  farm  families  and  the  agri- 
cultural communities  which  they  support 
are  one  of  America's  most  profitable 
markets. 


WIBW  will  make  this  market  "easy 
pickings"  for  you!  WIBW  is  the  most- 
listened-to  station  in  this  section.  We  have 
the  confidence  and  good-will  of  more 
than  five  million  customers  in  Kansas  and 
adjoining  states.  For  almost  two  decades, 
we've  been  establishing  their  buying 
habits.  We  can  do  it  for  your  product,  too! 


OUTSTANDING  among  findings  of 
the  latest  Katz  Poll  is  the  fact  that 
74%  of  listeners  prefer  15  minute 
newscasts  to  these  of  shorter  or 
longer  length.  And  a  great  majority 
— 64% — prefer  both  straight  news 
and  commentaries. 

These  surveys  (made  by  CBS  and 
reported  in  "Radio  Research  1942" 
by  Lazarsfeld  &  Stanton)  employed 
the  question:  "From  which  source 
do  you  get  the  most  of  the  daily 
news  —  radio,  newspapers,  both 
equally?"  Answers  for  two  succes- 
sive years  were  as  follows: 

19  Ul  1 U2 

Radio  45.1%  58.7% 

Newspapers  __  50.8%  39.6% 
Both  equally  __    4.1%  1.7% 

100.0%  100.0% 
In  probing  the  roles  of  radio  and 
press  in  news  dissemination  in 
1945,  we  used  a  different  question, 
but  secured  results  closely  approx- 
imating the  CBS  1942  findings.  The 
increased  dependence  upon  radio 
indicated  by  both  the  1942  and  the 
current  surveys  can,  of  course,  be 
attributed  to  the  war  and  the 
sharpened  appetite  for  spot  news 
which  it  induced.  In  any  case,  our 
question:  "What  do  you  depend 
upon  most  for  your  news — news- 
papers, radio,  magazines,  people?" 
produced  these  responses: 

Mentions 

Radio  56.4% 

Newspapers   36.0% 

Magazines  .   6.0% 

People   :  1.2% 

No  Answer   0.4% 

Total  Mentions  100.0% 

Although  this  question  was 
aimed  to  invite  a  single  answer, 
more  than  half  of  the  respondents 
gave  multiple  answers,  indicating 
that  a  sizeable  segment  of  the  radio 
audience  is  clearly  conscious  of  its 
dependence  upon  more  than  one 
medium  for  news: 

No.  of  Mentions  % 

Radio    4022  87.6 

Newspapers        2569  56.0 

Magazines   434  9.5 

People    85  1.9 

No  Answer   25  0.5 

Total  Mentions,  7135  155.5 
Total  in  Sample  4589  100.0 

The  more  detailed  reporting 
afforded  by  newspapers,  their 
commentary  on  and  interpretation 
of  the  news,  account,  perhaps,  for 
a  large  part, of  the  "dependence" 
upon  them  felt  by  radio  listeners. 

In  this  connection,  replies  to  the 
question,  "Do  you  prefer  straight 
news  reports  or  news  commenta- 
tors?" are  revealing.  Sixty-four 
per  cent  said  they  liked  both; 
19.5%  preferred  straight  news  re- 
ports; 10.8%  commentators;  5.4% 
gave  no  answer.  Judging  from 
these  replies,  most  listeners  do  not 
sharply  distinguish  between  these 
two  types  of  news  programs.  Un- 
doubtedly, the  word  "commenta- 
tors" was  given  a  variety  of  inter- 
pretations by  respondents,  yet  it 
a  reasonable  conclusion  that 
(Continued  on  page  6 A) 


WIBW— *^L%^rf7&^ 

WW    m  m^0  WW        BEN    LUDY      Columbia's  outlet  for  kansas 

WIBW,   Topeka  General  Manage,  KCKN,    Kansas  City 

REPRESENTED  BY  CAPPER  PUBLICATIONS,  INC.  NEW  YORK,  CHICAGO,  KANSAS  CITY,  SAN  FRANCISCO 


Page  26    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


A  radio  station  is  known 
by  the  Companies  it  keeps 


XU-EMMEL 

setts 
Setts 
SELLS 

on  the  New 

WJJD 


20,000  WATTS  OF 


Sales  figures  tell  the  story:  1943  sales  were  100.3%  ahead  of 
1942  .  . .  1944  sales  skyrocketed  82.48%  ahead  of  1943.  And 
figures  for  1945  are  exceeding  even  these  sensational  records! 
For  many  years  now,  Nu-Enamel  has  spent  the  major  part 
of  its  Chicago  advertising  budget  on  the  New  WJJD. 
At  many  times,  their  intensive  schedule  has  been  exclusive 
with  us.  The  sales  figures,  thus,  are  a  pat  on  the  back  for 
Nu-Enamel  and  for  us  as  well. 
Better  check  your  fall  schedules  right  away, 
ancL  call  for  availabilities.  The  New  WJJD's 
20,000  watts  of  solid  SELLING  power  can 
help  fatten  sales  figures  for  you. 
We  specialize  in  results! 


A    TttandfaM  *Pie£d    STATION     REPRESENTED  NATIONALLY 


POWER 


THE  NEW 


WJJ  D 


CHICAGO 

BY     LEWIS  H 


AVERY,  INC. 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  2 


'Tropicalizatiort  Plan  Will  Aid  Radio, 
Electronics  Expansion  in  Tropic  Areas 


FIRST  to  air  strike  views  of  Henry 
Ford  II  was  Robert  F.  Hurleigh 
(left),  WGN  Chicago  news  di- 
rector, who  previously  had  sched- 
uled a  program  with  Mr.  Ford 
(right)  and  J.  R.  Davis,  Ford  sales 
and  advertising  director.  Hurleigh 
was  on  goodwill  tour  of  automotive 
industry  at  the  time. 


FIFTEEN  years  ago  Irna  Phillips,  Chi- 
cago radio  writer,  left  a  good  job  as 
a  school  teacher  to  audition  as  a  radio 
actress.  Later  she  gave  up  that  career 
to  write  radio  serials,  in  which  she  has 
become  recognized  as  one  of  the  top- 
notch  writers  of  the  industry.  Today, 
Irna,  authoress  of  Guiding  Light,  To- 
day's Children  and  Women  in  White 
is  bacK  in  the  classroom,  as  instructor 
in  radio  writing  at  Northwestern  U. 


TROPICALIZATION,  a  system 
developed  in  the  equipment  man- 
ufacturing industry  during  the 
war  to  protect  military  goods  from 
damage  caused  by  high  tempera- 
tures and  excessive  humidity,  will 
aid  peacetime  expansion  of  radio 
and  electronic  facilities  in  tropical 
regions. 

To  extend  the  life  of  equipment 
by  preventing  corrosion,  fungus 
damage,  and  other  ravages  under 
extreme  climatic  conditions,  the 
RCA  Victor  Division  of  the  Radio 
Corporation  of  America  has  organ- 
ized a  comprehensive  program  of 
tropicalization  for  equipment  to  be 
used  in  the  tropics  and  placed  it 
in  operation  in  several  of  its 
plants. 

Clifford  Eddison,  manager  of 
RCA  Victor's  Chemical  Engineer- 
ing Section,  said  steps  toward  so- 


lution of  the  problem  included  (1) 
substitution  of  materials  less  sen- 
sitive to  moisture,  wherever  possi- 
ble, in  place  of  those  known  to  be 
sensitive;  (2)  redesigning  of  some 
equipment  and  component  parts 
which  were  found  to  retain  mois- 
ture; (3)  development  and  use  of 
water-resistent,  fungus-proof  coat- 
ings for  equipment  and  parts,  and 
(4)  adoption  of  special  packaging 
procedures. 

In  the  selection  of  suitable  fungi- 
cides, Mr.  Eddison  said,  much  ex- 
perimental werk  was  carried  out 
by  the  U.  S.  Army  Signal  Corps 
and  other  services,  as  well  as  by 
industry,  to  reconcile  numerous  re- 
quirements. 

Lacquers  and  varnishes  having 
high  moisture  resistance  and  other 
desirable  qualities,  and  containing 
admixtures  of  suitable  fungicides, 


MUSIC  has  power- 

WDAS  is  the  on[y  Philadelphia 
radio  station  featuring  three  hours 
of  classical  music  every  day 


...  In  addition  to 
the  usual  musical  programs, 
Philadelphia's  outstanding 
full-time  independent  station 
features  classical  music 
every  morning 
from  10:45  to  12  Noon, 
and  again  in  the  evening 
from  10  to  11x45  P.M. 


With  "MUSIC"  like  this, 
it's  no  wonder  WDAS  audiences  have  been  loyal 
for  more  than  twenty  years. 


Horse  for  Halsey 

PLANS  to  present  Adm.  Wm. 
"Bull"  Halsey  with  a  white 
horse  "Tucumcari"  are  orig- 
inating from  Tucumcari,  New 
Mexico.  Clyde  Smith,  KTMN 
Tucumcari,  backed  by  Gov. 
John  J.  Dempsey,  hopes  to 
make  the  presentation  on 
Navy  Day,  Oct.  27,  at  San 
Diego,  Calif. 


are  now  used  by  RCA  Victor  to 
treat  all  equipment  shipped  to  the 
tropics.  Coatings  are  applied  by 
spraying,  dipping,  or  brushing,  ac- 
cording to  the  type  of  equipment. 

Packaging  methods  vary  to  meet 
requirements  for  different  types 
of  equipment.  One  is  the  carton- 
barrier-carton  system,  in  which  the 
"barrier"  consists  of  a  thin  metal 
foil  of  aluminum  or  lead,  backed 
by  a  special  paper  which  in  turn 
is  backed  by  scrim  cloth.  The 
equipment  is  packed  in  an  inner 
carton  which  is  then  sealed  in  an 
envelope  of  the  barrier  material. 
Next  come  an  outer  carton,  a 
water-proof  bag,  and  finally  a 
strong  wooden  case  padded  to  re- 
sist mechanical  shock. 


CBS  Promotion  Contest 

A  STATION  PROMOTION  contest 
with  cash  awards  totalling  $25,000 
is  being  conducted  by  CBS  Sept.  16 
to  Nov.  17  to  recognize  and  re- 
ward promotional  activities  of  CBS 
affiliated  stations.  All  CBS  stations 
are  eligible,  and  entries  will  be 
judged  without  regard  to  size  of  j 
community  or  power  of  station. 
Judges  will  weigh  ingenuity  in  use 
of  promotional  material  and  effec- 
tiveness with  which  stations  reach 
their  actual  and  potential  audi- 
ences. Grand  award  of  $10,000  goes 
to  station  with  best  all-round  pro- 
motional effectiveness  during  con- 
test. Second  and  third  prizes  are 
$5,000  and  $2,000,  with  prizes  of 
$1,000  each  to  stations  for  best  use 
of  guest-critic  recordings,  star  re- 
cordings, local  announcements, 
newspaper  ads,  posters,  car  cards, 
billboards,  and  movie  trailers. 


School  of  Air  Expands 

THE  CBS  "American  School  of 
the  Air"  program  series  has  fur- 
tber  expanded  its  audience  with 
the  Armed  Forces  Radio  Service, 
which  formerly  carried  only  one 
School  of  the  Air  program,  now 
carrying  four  transcribed  programs 
weekly  to  servicemen  overseas,  and 
KGX  San  Francisco,  shortwave 
station,  rebroadcasting  entire  se- 
ries starting  Oct.  1  to  Mexico,  Cen- 
tral and  South  America.  AFRS 
will  carry  "Story  of  America", 
"March  of  Science",  "This  Living 
World",  and  "Tales  From  Far  and 
Near".  KGX  will  carry  these  four 
programs,  plus  "Gateways  to 
Music".  All  programs  are  half- 
hour  shows,  and  will  be  broadcast 
in  entirety. 


Page  28    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


"Ma.  Upt.  fcfai,?/" 


With  this  cheery  greeting,  the  motorist 
is  enticed  to  the  curb,  and  unburdened  of  his  views,  if  any,  on  the  subject  of  safe  driving. 
Daily,  Monday  through  Friday,  the  roving  KEX  reporter  interviews  motorists  at  one  of 
Portland's  busy  intersections,  in  the  interest  of  the  Portland  Traffic  Safety  Commission. 

"Hey,  Mr.  Motorist!"  is  new  to  the  air. .  an  educational  program  designed  to  help  reduce  the 
traffic-toll  in  Portland.  KEX  is  happy  to  lend  a  hand  in  support  of  worthy  civic  movements 
such  as  this. 

This  is  but  one  of  the  timely,  well-planned  public-service  offerings  of  KEX . .  Portland, 
Oregon.  They  are  integrated  in  a  program-schedule  which  runs  the  gamut  of  the  radio  needs 
and  preferences  of  the  teeming  Portland  area.  KEX's  local  and  network  productions  enlist 
the  attention,  loosen  the  purse-strings,  in  one  of  the  "Coast's"  most  impressive  markets. 


OREGON'S    AMERICAN   NETWORK  STATION 


PORTLAND  OREGON 

5,000  WATT5 


— WESTXKGBOUSE  RADIO  STATIONS  Inc— 

WBZ    •    WBZA    •    KDKA    •    WOWO     •    KYW    •  KEX 

C 


REPRESENTED  NATIONALLY  BY  NBC  SPOT  SALES  —  EXCEPT  KEX     •     KEX  REPRESENTED  NATIONALLY  BY  PAUL  H.   RAYMER  CO. 


Elliott  Roosevelfs  Financial  Affairs 
Receive  Further  Probing  by  Congress 


IS  THE  SOUTHS 
No.  1  STATE 


Whether  you're  seeking  urban  or  rural  markets  in  the 
South,  North  Carolina  has  what  you  want.  In  value  of 
manufactured  products  North  Carolina  exceeds  the  aver- 
age of  the  nine  other  Southern  states  by  nearly  200%; 
in  cash  income  to  farmers  by  nearly  100%.  North  Carolina 
is  the  best  State  in  the  South — and  your  best  prospect 
for  productive  radio  advertising. 


.■jS  CAROLS 
5Ti  SALESMAN! 


With  50,000  Watts,  at  680  k.c. — and  NBC — Station  WPTF 
is  by  long  odds  the  No.  1  radio  salesman  in  North  Carolina. 
Let  us  send  you  the  complete  facts  and  availabilities.  Or 
just  ask  Free  &  Peters! 


50,000  WATTS  —  NBC 
RALEIGH,  N.C. 

Free  &  Peters,  Inc.,  National  Representatives 


INDICATIONS  are  that  the  finan- 
cial affairs  of  Brig.  Gen.  Elliott 
Roosevelt,  former  head  of  the  Texas 
State  Network,  will  become  a  po- 
litical football  in  Congress,  with 
the  Democrats  inclined  to  "forget" 
the  general's  borrowed  money  and 
the  Republicans  bent  on  a  complete 
expose. 

Chairman  Doughton  (D.-N.C.) 
of  the  House  Ways  and  Means 
Committee  last  Monday,  in  a  re- 
port to  the  House,  supported  the 
Bureau  of  Internal  Revenue  which 
held  that  John  A.  Hartford,  head 
of  the  Atlantic  &  Pacific  Tea  Co., 
was  entitled  to  a  $196,000  tax  de- 
duction on  his  loan  of  $200,0000  to 
Gen.  Roosevelt.  The  loan  was  set- 
tled by  Jesse  Jones,  former  Secre- 
tary of  Commerce,  for  $4,000. 

Party  Conflict 

"The  Committee  do  not  feel  jus- 
tified in  challenging  the  conclusion 
reached  by  the  Bureau  of  Internal 
Revenue,"  said  the  Committee  ma- 
jority report.  Rep.  Knutson  (R.- 
Minn.), ranking  minority  member 
of  the  Committee,  signed  a  minority 
report  taking  sharp  issue  with  the 
Democrats.  Rep.  Jenkins  (R.-O.) 
took  the  floor  Monday  to  denounce 
the  majority  concurrence  in  the 
Internal  Revenue  Bureau's  stand. 

Quoting  from  the  Treasury 
Dept.'s  investigation  records,  the 
minority  report  asked:  "Why  did 
Mr.  Hartford  act  so  heavily  on  the 
President's  approval  of  the  alleged 
loan?  Why  was  the  obligation  set- 
tled for  two  cents  on  a  dollar  just 
at  the  time  the  network  began 
showing  a  profit?" 

Excerpts  from  Mr.  Hartford's 
statements  given  internal  revenue 
agents,  also  included  in  the  minority 
dissent,  quoted  the  A  &  P  execu- 
tive as  saying  he  was  given  the 
impression  that  he  and  his  brother, 
George  L.  Hartford,  "had  been  ear- 
marked for  this  loan"  by  President 
Roosevelt.  He  said,  the  testimony 
showed,  he  made  the  loan  on  the 
assurance  of  the  late  President 
that  it  was  a  "sound  business  prop- 
osition and  a  fine  thing." 

Mr.  Hartford  denied  there  were 


any  representations  as  to  possible 
benefits  to  the  A  &  P  if  the  loan 
was  made,  but  added  that  after 
President  Roosevelt  was  "so  en- 
thusiastic about  it,  I  felt  that  I 
was  on  the  spot  and  I  had  to  make 
a  decision  right  then  and  there  and 
I  did  not  want  to  do  anything  to 
incur  the  enmity  of  the  President." 

'Not  Convincing' 

From  the  report  of  A.  Frederick 
Olsen,  internal  revenue  agent,  dated 
July  21,  1945,  the  minority  opinion 
included  this  excerpt:  "Hartford 
had  made  up  his  mind  that  he 
would  do  nothing  to  embarrass 
Elliott's  father.  We  do  not  be- 
lieve that  he  should  be  criticized 
for  his  feeling  in  that  respect  .  .  . 
On  the  other  hand  there  is  a  seri- 
ous question  of  whether  Elliott 
treated  his  creditors  squarely  .  .  . 
Elliott  could  have  paid  about  12 
cents  on  the  dollar  to  his  creditors 
had  they  descended  upon  him  en 
masse."  Rep.  Jenkins  declared 
that  the  "voluminous  record,  con- 
sisting of  several  hundred  pages, 
was  not  entirely  convincing." 

He  said  the  majority  of  the  Com- 
mittee, "acting  on  party  lines,  de- 
cided to  send  the  whole  matter  to 
the  House,"  and  charged  his  col- 
leagues failed  to  take  a  definite 
stand  on  the  controversy. 

Rep.  Jenkins  placed  in  the  Con- 
gressional Record  portions  of  testi- 
mony by  former  Secretary  Jones  in 
which  the  Texan  said  he  was  asked 
by  the  late  President  to  straighten 
out  Elliott's  financial  affairs,  in- 
asmuch as  Elliott  had  gone  into 
the  service.  Mr.  Jones  told  examin- 
ers he  settled  the  Hartford  loan 
for  $4,000  and  a  $50,000  loan  from 
David  Baird,  of  New  York,  for 
$500.  A  third  loan  of  $25,000, 
made  by  Judge  Charles  Harwood, 
New  York,  was  not  settled,  Mr. 
Jones  testified. 

Unless  the  Republicans  force  the 
issue,  no  further  action  was  con- 
templated in  the  House  last  week. 


WOWO  Fort  Wayne,  Ind.,  has  resumed 
weekly  distribution  of  special  news  bul- 
letin to  local  principals,  superintend- 
ents and  school  officials. 


Page  30    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


......  _ 

Ms  21st  Vear... 


WBAL 


--and  more 

POWERFULLY 
PROGRAMMED 

than  ever! 

•  Greatest  WBAL  and  NBC 
Program  Schedule  in  History! 

Including  these  new  local  features  — 

ALL  NAVY  FOOTBALL  GAMES 
BALTIMORE  SYMPHONY  ORCHESTRA 
JUNIOR  TOWN  MEETING  OF  THE  AIR 
NEW  ORCHESTRA  AND  CHORUS 


50,000 

WATTS    One  of  America's  Great  Radio  Stations 


l£   NBC   NETWORK  —  Nationally  Represented  by  Edward  Petry  &  Co. 


OADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  31 


Letters  to  the  Editor 


(Broadcasting  will  print  "Letters 
to  the  Editor"  of  general  interest 
which  are  not  more  than  500  words 
in  length.) 

EDITOR,  Broadcasting: 

There  will  be  millions  of  adver- 
tising dollars  spent  by  appliance 
and  automobile  dealers,  the  cost  of 
which  will  be  shared  between  the 
manufacturer  and  dealer  in  local 
mediums.  It's  time  for  us  in  radio 
to  stop  beating  our  breasts  and  go 
out  after  this  business  which  is 
going  largely  to  the  newspapers. 

The  reason  most  manufacturers 
give  when  asked  to  share  in  deal- 
ers local  radio  advertising  is,  "We 
feel  our  network  program  is  suffi- 
cient to  take  care  of  our  local 
dealers."  Strangely  they  do  not 
consider  national  magazine  and 
newspaper  campaigns  in  the  same 
light,  and  in  most  cases,  have  pre- 
pared newspaper  campaigns  for 
use  in  local  newspapers  and  for 
which  they  pay  a  proportionate 


share  with  the  local  dealer  or 
dealers. 

If  radio  will  act  as  a  whole,  per- 
haps through  the  NAB,  we  can 
get  quicker  action  which  will  result 
in  a  healthy  business  of  which  we 
are  not  rightfully  getting  our 
share. 

L.  W.  Shapiro, 
Valley   Broadcasting  Co., 
WSTV  Steubenville,  0. 
Sept.  28,  1945. 

*'     *  * 

EDITOR,  Broadcasting: 

May  I  add  a  "God  Bless  You"  to 
the  note  from  Charlie  Crutchfield 
of  WBT  concerning  possible  Day- 
light Saving  Time  schedules. 

I  think  everyone  in  the  industry 
recognizes  that  this  has  been  a 
headache  in  the  past.  It  seems  rea- 
sonable that  radio  has  grown  into 
a  large  enough  child  now  that  we 
can  stand  on  our  own  feet  and  say 
whether  or  not  we  will  accept  Day- 
light Saving  Time. 


It  seems  to  me  that  basically  the 
networks  are  responsible  for  past 
Daylight  Saving  Time  confusion 
and  that  only  by  our  refusing  to 
"go  along"  will  we  ward  off  this 
semi-annual  "upheaval"  in  the  fu- 
ture. Surely,  as  representatives  of 
their  stations,  NBC,  CBS,  ABC  and 
MBS  can  refuse  to  go  along  on 
future  Daylight  Saving  Time  sched- 
ules. Admittedly  the  center  of  pop- 
ulation is  in  the  Eastern  Time 
Zone,  but  there  are  still  some  600 
or  700  radio  stations  to  be  affected 
in  the  Central,  Mountain  and  Pa- 
cific time  zones. 

Phil  Hoffman 

Vice-President 

Cowles  Broadcasting  Co. 

KRNT  Des  Moines 
Sept.  20,  1945 

*      *  * 

Following  is  a  letter  to  Mr. 
Crutchfield  forwarded  by  him  to 
the  editor  of  Broadcasting: 

I  note  with  great  interest  your 
note  to  the  editor  in  Broadcasting 
of  Sept.  17.  This  time  change  head- 
ache has  been  semi-annaal  with  us 


here  for  the  past  number  of  years, 
as  before  War  Time  this  community 
did  not  have  Daylight  Saving  Time, 
as  did  New  York.  Then  after  War 
Time  was  established,  Ohio  as  you 
probably  know  went  to  Eastern 
Standard  Time  during  the  winter 
months.  While  we  don't  go  through 
a  time  change  this  fall,  we  will  no 
doubt  resume  this  headache  next 
spring,  if  and  when  New  York  goes 
Daylight  Saving  Time  and  this  com- 
munity stays  as  it. 

Phil  Wood 
Business  Manger 
WFMJ,  Youngstown 
Sept.  19,  1945 

*      *  * 

EDITOR,  Broadcasting: 

The  report  on  tonal  preferences 
in  your  September  17th  issue 
should  startle  the  industry.  Re- 
membering how  much  is  spent  to 
achieve  even  the  quality  we  now 
enjoy,  I  wish  the  CBS  study  had 
encompassed  lower  as  well  as 
higher  fidelity. 

But  the  trend  to  higher  fidelity 
is  defensible.  It  assumes  simply 
that  radio's  medium  exists  to  re- 
produce sounds,  not  to  create  or 
modify  them.  The  engineer  who 
faithfully  transmits  studio  speech 
and  music  to  the  public  fulfills  his 
responsibility.  It  is  for  someone 
else  to  answer  if  the  public  dislikes 
it. 

Agreed  that  the  medium  is  fast 
stepping  beyond  its  passive  role  of 
slavish  reproduction  to  become  a 
genuinely  creative  instrument.  It 
has  opened  an  exciting  artistic 
field.  But  in  serious  music  elec- 
tronic manipulation  can  be  con- 
strued as  tampering  with  the  cre- 
ative work  of  others. 

The  authors  do  not  think  that 
public  preference  for  "medium" 
fidelity  springs  from  habit.  They 
point  out  that  we  enjoy  full  fidel- 
ity in  conversation  and  in  the  con- 
cert hall.  But  I  regard  their  alter- 
native hypothesis  that  "a  narrow 
tonal  range  is  preferred  because  it 
sounds  better"  as  a  tautology  and 
not  an  explanation. 

Remember  the  struggle  of  the 
recording  companies  to  introduce 
electrical  transcribing?  No  doubt 
to  an  entranced  public,  the  old 
noise-makers  "sounded  better." 
Nor  do  the  authors  recognize  that 
we  concede  to  radio  what  we  will 
not  tolerate  in  real  life — we  cheer- 
fully blindfold  ourselves.  This  dou- 
ble standard  has  made  radio's  suc- 
cess possible.  Hence,  man  can  be 
the  victim  of  a  narrow-range  radio 
habit  and  still  enjoy  full  tone  in 
ordinary,  non-radio  life.  He  ex- 
pects different  things  from  the  two. 

So  I  suggest  we  give  the  public 
higher  fidelity.  It  will  learn  to  ap- 
preciate it.  To  conduct  a  suitably 
controlled  experiment  in  range 
preference,  CBS  should  have  called  [ 
in  people  who  have  never  been 
subjected  to  electronic  reproduc-, 
tion — if  such  ivory-towered  mor-' 
tals  can  be  found. 

Tom  Wertenbaker, 
Assistant  Manager, 
Upstate  Broadcasting  Corp. 
WNBZ  Saranac  Lake,  N.  Y. 
Sept.  30,  1945. 

(Continued  on  page  38) 


lis***' 


city 


to** 


tbey 


yO» 


tVve 


t»Se 


tVve 


nvost 


Office 


BEN  LUDY,  GENERAL  MANAGER,  KCKN,  KAN6AS  CITY.  .  .  WIBW,  TOPEKA 

ELLIS  ATTEBERRy,  manager,  kckn,  kansas  city 


CAPPER  PUBLICATIONS,  Inc. 


NEW  YORK  17:     420  Lexington  avenue     mohawk  4-3280 

SAN   FRANCISCO  4:       12*7  RUSS  BUILDING       DOUGLAS  5220 


CHICAGO  1:  ISO  NORTH  MICHICAN  AVENUE  CENTRAL  S977 
KANSAS  CITY  6:      300  WALTOWER  BUILDING      VICTOR  3064 


Page  32    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


"MARKET-MAKERS" 

Amarillo  is  the  distribution  center  for 
Northwest  Texas. 

All  business  barometers  give  the  Ama- 
rillo market  excellent  post-war  rating. 

Amarillo's  wholesale  volume  was  over 
$152,000,000  in  1943. 

Receipts  in  the  Amarillo  market  area 
(1944)  on  oil  and  gas,  cattle  and  wheat, 
were  $325,000,000. 


Pictured  above  is  the  Pinkney  Packing  Company,  one  of  Amarillo's  local  insti- 
tutions, (left)  Two  members  of  the  Pinkney  personnel  looking  over  some 
champion  4-H  beef. 


Amarillo's  Mocal 
MARKET  STABILITY 


Now,  more  than  ever  before,  the  stabilizing  influence  local 
industries  exert  has  become  a  vital  market  factor. 
Amarillo  has  her  full  share  of  local  industries.  Immense 
wheat  and  mill  elevators,  refineries,  tank  manufacturing 
concerns,  cotton-seed  oil  and  cake  companies,  power 
plants,  manufacturers  of  paints  and  varnish,  and  scores  of 
others  to  be  found  on  the  local  industry  roster  create 
large  and  regular  industrial  payrolls. 

KFDA  Knows  Its  Audience 

That's  why  KFDA's  programming  is  carefully  keyed  to 
local  tastes.  The  combination  of  ABC  programs  and  local 
presentations  insures  maximum  listener  response  to  your 
sales  message.  KFDA  does  "tell  them  and  sell  them." 


^Amarillo,  Texas 


A  NUNN  STATION 
HOWARD  P.  ROBERSON,  Mgr. 


•  JOHN  E.  PEARSON  CO. 
National  Representative 


NUNN  STATIONS 
KFDA,  Amarillo,  Tex. 
WLAP,  Lexington,  Ky. 
WBIR,  Knoxville,  Tenn. 
WCMI,  Ashland,  Ky. 
Studio — 
Huntington,  W.  Va. 
Owned  and  operated  bv 
GILMORE    N.    NUNN  and 
J.  LINDSAY  NUNN 


AN  AFFILIATE  OF  THE  AMERICAN  BROADCASTING  COMPANY 


WMBD  Works  Out  Policy  for  Allotment 
Of  Time  for  Controversial  Questions 


PODICY  for  guidance  in  selling 
time  for  discussion  of  controver- 
sial issues  has  been  worked  out  by 
WMBD  Peoria,  111.,  in  an  effort  to 
see  that  "all  interests  are  treated 
with  justice  and  equality." 

Edgar  L.  Bill,  president  of  Pe- 
oria Broadcasting  Co.,  said  WMBD 
will  provide  free  or  sell  time,  de- 
pending upon  circumstances  in 
each  case,  for  discussion  of  public 
questions  and  controversial  is- 
sues. Each  request  will  be  consid- 
ered on  the  basis  of  subject's 
merit,  contribution  to  public  inter- 
est, degree  of  public  interest,  and 
status  of  applicant  with  regard  to 
recognized  law  and  policy  enforce- 
ment agencies  and  public  welfare. 

Program  material  must  be  pre- 
sented in  talk  or  speech  form  only, 
by   authorized    representative  of 


applicant,  and  must  be  submitted 
to  station  48  hours  in  advance. 
Program  time  must  run  at  least 
five  minutes,  and  no  product  or 
service  advertising  will  be  per- 
mitted. 

The  one-time  national  advertising 
rate  will  apply  and  all  such  broad- 
casts must  be  identified  according 
to  regulations  in  Section  3.409, 
Communications  Act  of  1934.  Time 
will  be  allotted  "with  due  regard 
to  all  the  other  elements  of  bal- 
anced program  scheduling." 


Albert  Lincoln  Salt 

ALBERT  LINCOLN  SALT,  80,  re- 
tired president  and  chairman  of 
the  board  of  Graybar  Electric  Co., 
Inc.,  distributors  for  Western  Elec- 
tric Co.,  New  York,  died  in  the 
United  Hospital,  N.  Y.  Oct.  1 


LABOR  problems  didn't  bother  Lt. 
Joseph  L.  Miller,  USNR  (1),  for- 
mer labor  relations  director  of  the 
NAB,  when  this  shot  was  made 
last  month  with  Jack  Stone,  WRVA 
Richmond  correspondent  at  Manila. 
Now  back  in  the  States,  Lt.  Miller 
was  one  of  the  first  Americans  to 
enter  Tokyo  Sept.  6  as  escorting  of- 
ficer of  a  labor  paper  editor's  group. 


CFCY  Protests 
Serial  Transfers 

Day  'Soap  Shows'  Removed 
To  Government  Station  CBA 

TRANSFER  OF  daytime  serials 
of  Lever  Bros.,  Procter  &  Gamble, 
and  Colgate-Palmolive-Peet  from 
privately-owned  CFCY  Charlotte- 
town,  P.  E.  I.,  to  the  government's 
CBA  Sackville,  N.  B.,  resulted  in  a 
protest  advertisement  by  CFCY  in 
newspapers  of  the  area.  Said 
CFCY  in  the  advertisements: 

"The  management  of  CFCY 
wishes  to  assure  listeners  that  the 
removal  of  the  daytime  serial 
stories  from  CFCY  was  in  no  way 
due  to  CFCY  action.  The  station 
was  obliged  to  go  on  the  Dominion 
network  last  year  at  the  insistence 
of  the  CBC,  which  is  the  govern- 
ment corporation  controlling  all 
broadcasting  in  Canada.  For  the 
first  year  we  were  left  with  the 
daytime  commercial  shows. 

"In  this,  the  second  year  of  the 
Dominion  network  operation,  the 
CBC  has,  of  Sept.  1,  removed  all 
daytime  commercial  shows  from 
CFCY,  causing  us  the  loss  of  many 
thousands  of  dollars,  and  you,  our 
listeners,  the  loss  of  many  fine 
programs.  The  business  we  have 
lost  through  this  change  has  been 
given  to  the  CBC's  own  station  in 
Sackville.  We  shall  be  glad  to  have 
a  return  of  the  business  at  any 
time." 

Promised  Replacements 

Advertisements  appeared  over 
the  signature  of  K.  S.  Rogers, 
owner  of  the  station,  and  one  of 
the  pioneer  Canadian  broadcasters. 
CFCY  operates  with  5  kw,  CBA 
with  50  kw.  For  some  years  after 
the  building  of  CBA  it  went  to  ad- 
vertisers at  a  nominal  rate.  Now  it 
is  a  basic  part  of  the  CBC  Trans- 
Canada  network. 

Dominion  network  stations,  made 
up  entirely  of  privately-owned  sta- 
tions except  for  the  key  station, 
CJBC  Toronto,  owned  by  the  CBC, 
have  been  promised  daytime  com- 
merical  serials  or  commercial  pro- 
grams to  replace  the  soap  serials. 

So  far  no  daytime  shows  have 
been  placed  on  the  Dominion  net, 
but  it  is  understood  that  a  number 
of  inquiries  for  daytime  sponsored 
nets  are  now  under  consideration, 
including  a  second  daytime  Proc- 
ter &  Gamble  soap  serial. 


Associated  Files 

ASSOCIATED  BROADCASTING 
CORP.  last  Tuesday  filed  suit 
against  American  Broadcasting  Co. 
in  the  Federal  Court  in  Chicago, 
asking  that  American  be  enjoined 
from  using  the  term  "ABC  Net- 
work" and  also  asking  for  damages 
sustained  from  American's  current 
use  of  that  identification.  Suit  is 
essentially  a  duplicate  of  that  filed 
earlier  in  Grand  Rapids  which  was 
dismissed  when  the  court  disclaimed 
jurisdiction. 


J  KFH  Wichita 


Reap  your  share  of  this  GOLDEN  CROP 


There's  more  gold  than  ever  be- 
fore in  Kansas'  1945  wheat  crop. 
Third  biggest  in  size,  this  year's 
$300,500,000  harvest  broke  rec- 
ords in  dollar  value.  And  with  the 
war's  end,  Kansas  and  Oklahoma 
farmers  are  listening  eagerly  to 
KFH,  Wichita,  not  only  for  up-to- 


KFH 

WICHITA 

WICHITA  IS  A  HOOPERATED  CITY 

CBS  •  5000  WATTS  DAY  &  NIGHT 
CALL  ANY  PETRY  OFFICE 


the-minute  farm  and  market  news 
but  for  news  of  all  manner  of  new 
products  which  their  stored -up 
capital  can  buy. 

Whatever  you  have  to  tell  or  sell 
to  "the  solid  section",  your  message 
will  yield  a  good  harvest  on  that 
selling  station,  KFH. 


Page  34    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


ELECTRONIC  TELEVISION 
IS  AN  RCA  DEVELOPMENT 

This  is  the  twelfth  in  a  series  of  adver- 
tisements showing  that  RCA  engineers 
developed  the  basic  essentials  of  the 
electronic  television  system — including 
tubes  and  circuits. 

RCA  built  the  first  all-electronic  tele- 
vision transmitters  and  receivers — the 
first  commercial  television  station  — 
established  the  first  television  relay  sys- 
tem— presented  the  first  electronic  the- 
atre television — was  the  first  to  tele- 
vise a  baseball  game  and  a  Broadway 
play;  and  was  first  to  televise  from  an 
airplane. 

RCA  is,  and  will  continue  to  be,  the 
leader  in  practical,  successful  commer- 
cial television.  You  may  expect  the  best 
of  all  kinds  of  television  transmitting 
and  receiving  equipment  from  RCA. 


BUY  MORE  WAR  BONDS 


12. 


THE  "LARGE-SCREEN"  RECEIVER 


RCA  engineers  designed,  and 
RCA  factories  built,  the  first 
electronic  home-television  re- 
ceivers. The  pictures  received 
were  small,  but  wonder  at  the 
miracle  of  their  transmission 
dominated  the  minds  of  the  be- 
holders. The  latest  type  of  RCA 
Victor  home-television  receiver, 
shown  here  in  demonstration 


form,  has  a  built-in,  16"  x  21" 
screen,  which  permits  comfort- 
able viewing  by  a  large  group  of 
people.  The  projection  system 
that  makes  this  possible  uses 
"reflective"  optics  to  attain  much 
greater  efficiency  than  ever  be- 
fore. This  system  was  developed 
entirely  by  RCA  engineers. 


The  Fovntainhead  of  Modern  Tube  Development  is  RCA 


RADIO  CORPORATION  OF  AMERICA 

RCA  VICTOR  DIVISION  .  CAMDEN,  N.  J. 
In  Canada,  RCA  VICTOR  COMPANY  LIMITED,  Montreal 


WFIL  Changes  Policy 
On  Free  Time  for  Causes 

JACK  STECK,  WFIL  Philadel- 
phia, program  director,  has  reor- 
ganized the  station's  public  service 
policy  relating  to  free  time  grant- 
ed to  organizations  for  promotion 
of  recognized  causes. 

The  plan  will  limit  the  organi- 
zation's message  to  time  prescribed 
by  NAB  for  a  comparable  commer- 
cial show.  It  was  put  into  opera- 
tion because  organizations  seldom 
secured  services  of  professional 
speakers  and  poor  radio  technique 
resulted  in  loss  of  listener  interest 
and  general  lessening  of  effective- 
ness of  the  radio  coverage. 

Station  explains  that  the  new 
policy  increases  its  service  since 
professional  assistance  of  WFIL 
program  department  will  be  given 
in  addition  to  free  time. 


Queen  for  Day 

OF  MANY  letters  received 
from  listeners  to  the  Mutual 
Queen  for  a  Day  program, 
WMOH  Hamilton,  0.,  gave 
special  attention  to  one  from 
Mrs.  Donald  Diver,  who 
submitted  the  name  of  her 
14-year-old  daughter,  Bar- 
bara, as  a  candidate  so  Bar- 
bara could  ride  in  an  air- 
plane. Since  the  program 
originates  on  the  West  Coast, 
there  was  little  WMOH 
could  do  in  connection  with 
the  program,  but  Don  Ioset, 
executive  director,  saw  to  it 
that  Barbara  was  made  the 
WMOH  Queen  for  a  Day. 
He  arranged  with  Joe  Hogan, 
operator  of  the  Hamilton 
airport,  to  give  Barbara  a 
long  airplane  ride. 


Hicks  Says  Patton's  Position  in  Row 
Over  Denazification  Is  Understandable 


GEORGE  HICKS,  American  Broad- 
casting Co.  commentator,  returned 
from  two  years  overseas  with  a 
conviction  that  "you  still  have  to 
do  business  with  the  Nazis  in  Ger- 
many"— and  an  equally  strong 
feeling  that  the  GI  can  lick  his  own 
postwar  problems. 

"I  read  about  General  Patton's 
latest  row,"  he  told  interviewers 
in  Chicago,  where  he  took  part  in 
U.  S.  Steel's  Theater  Guild  of  the 
Air  debut  Sept.  30,  his  first  com- 
mercial broadcast  after  he  re- 
turned to  the  States.  "I  believe  I 
can  sympathize  with  his  predica- 
ment," he  added. 

(Gen.  Patton  was  relieved  of  his 
3rd  Army  command  and  of  his  post 
as  administrator  of  Bavaria  last 


GRAND  RAPIDS 


y\0»     *  \\0»     ■  ^  \     VA^^  PAUL  H.  RAYMER  CO.,  Sales  Representatives 


week,  following  complaints  that  he 
kept  Bavarian  Nazis  in  office.) 

"Just  about  99  per  cent  of  the 
Germans  still  living,  not  counting 
the  aged,  children,  and  those  con- 
fined in  insane  asylums,  are  Nazis 
at  heart  or  were  members  of  the 
party  simply  because  to  do  other- 
wise was  to  be  liquidated  or  sent 
to  a  concentration  camp,"  Mr.  Hicks 
said.  "Who  can  Patton  get  to  help 
control  the  Germans  but  these  for- 
mer Nazis?  They  all  protest  that 
they  were  never  Nazis  at  alL  but 
he  knows  who  and  what  they  are." 

To  Mr.  Hicks  the  big  thing  is  not 
the  trouble  encountered  in  keeping 
the  Germans  in  line  but  the  fact 
that  "there  are  still  thousands  of 
our  boys  overseas  with  a  job  to  do. 
If  people  insist  on  thinking  the 
war  is  a  big  production  number  it 
won't  be  long  before  they'll  start 
forgetting  about  the  few  who  are 
still  holding  on  to  a  dirty,  unwant- 
ed job,  but  a  job  that  has  to  be 
done,"  he  added. 

"If  I  were  to  say  anything  to 
the  American  people  it  is  this :  The 
war  will  never  be  over  until  every 
American  serviceman  is  back  home. 
Getting  them  back  is  the  biggest 
job  facing  America  today." 

He  said  in  talking  with  scores 
of  veterans  and  ex-servicemen 
since  returning  to  the  States  he 
found  almost  identical  reactions  to 
civilian  life:  It's  wonderful  but 
who  gave  people  the  idea  we  have 
to  be  put  to  bed?  Let  the  GIs 
alone,  he  contended,  and  they'll 
lick  their  postwar  problems  the 
same  way  they  did  the  Germans. 

"It  seems  illogical  that  a  man 
who  can  live  under  the  terrible 
conditions  of  war,  who  has  met 
and  defeated  a  powerful  enemy, 
should  be  treated  like  a  baby  by 
his  friends  and  family.  The  dis- 
charged veteran  has  problems,  cer- 
tainly, but  no  greater  than  those 
he  survived  overseas." 

Mr.  Hicks  said  his  own  immediate 
plans,  other  than  his  assignment 
as  commentator  on  the  U.  S.  Steel 
program,  are  still  indefinite. 

"I  learned  a  lot  in  two  years 
overseas  about  what  makes  people 
tick.  I  think  men  who  reported, 
either  for  press  or  radio,  the  story 
of  the  war  will  be  able  to  do  a 
great  job  on  covering  the  home 
front.  Certainly  we  can  never  go 
back  to  the  hysteria  most  of  us 
indulged  in,  in  describing  a  lot  of 
special  events.  We'll  be  calmer  and 
able  to  be  a  lot  more  objective  in 
our  reporting.  I  think  the  Ameri- 
can public  will  welcome  the  differ- 
ence," he  declared. 


Community  Sing 

AMERICAN'S  Ladies,  Be  Seated 
cooperative  program,  heard  Mon.- 
Fri.,  3:30-4  p.m.,  started  a  daily 
community  sing  by  audience  Oct. 
1,  led  by  a  housewife  picked  from 
the  audience  before  broadcast. 
Prizes  will  be  awarded  weekly. 


Page  36    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


THESE 

20 
WSM 
YEARS 


DISTRIBUTION  ICE-BREAKER 

Most  of  WSM's  listeners  never  saw  an  ice-breaker.  But  they  have  given 
first  place  in  their  hearts  for  twenty  years  to  an  ice-breaker  you  can 
use,  right  now,  in  getting  your  goods  moving  at  normal  speed  up  the 
channels  of  distribution.  WSM  uses  no  dynamite  .  .  .  just  a  spearhead 
of  human  warmth.  Strictly  speaking,  WSM  is  an  ice-melter  which 
blankets  an  area  of  five  million  people  with  a  clear-channel,  50,000- 
watt  friendliness  that  means  smooth  selling  for  our  sponsors. 

THE  STATION  THAT  HAS  KEPT  OPEN 
POSTWAR  SELLING 

50,000  WATTS 
650  KILOCYCLES 
CLEAR  CHANNEL 

N.  B.  C.  Affiliate 

October  8,  1945    •    Page  37 


HARRY  STONE,  Gen.  Mgr. 
DEAN  R.  UPSON,  Comm.  Mgr. 
EDW.  PETRY  &  CO.,  Natl.  Reps. 


BROADCASTING    •    Broadcast  Advertising 


Letters  to  the  Editor 

(Continued  from  page  32) 


WWSAS  CITY 
BOWER  INDEX 
June-July  '45 

WHB 

Station 
A 

Station 

B 

Slatiort 

c 

Station 

D 

22.1 

16.1 

12.0 

14.6 

5.6 

WEEKDAYS  P.*. 

20.7 

32.0 

15.2 

7.8 



2.2 

15.0 

37.6 

18.3 

13.1 

11.3 

3.8 

mythw 

8  *.  W.-  tP.H 

25.9 

17.0 

1.9 

. . .  and  these  are  HALF  of  the 
National  Advertisers  who  use  WHB 
(Listing  continued  next  month) 


CONFECTIONERY 

Adams  Clove  Gum 
Chiclets 
Beechnut 
Rentyne 

AGRICULTURAL  *v,orynB.  „ 

American  Bird  Products  ^te'B  Jeanuts 
Breedlove  Nursery  Whiz  Candy 

Hartz  Mountain  Products  Wilbur- Suchard 
PUlsbury  Feed 
Nutrena  MiHs 
AIRCRAFT 

Mid-Continent  Airlines 
Douglas  Aircraft 


Pratt  &  Whitney 
Boots  Aircraft 
AUTOMOTIVE 

Continental  Oil 
Kefinoil 
Sinclair  Oil 
Socony  Vacuum 
BREWERS 
Alpen  Brau 
Ballantlne  Beer 
Beer 


Wrigley 
ELECTRICAL 

Hoover  Company 
Bendix  Washers 
Prest-o-Lite  Batteries 
FINANCIAL 

H.  O.  Peet  &  Company 
Household  Finance 

National  Small  Business  Standard  Brands 


Carey  Salt 
Duffs  Mixes 
Duffy  Mott 
Edwards  Coffee 
FOOD  PRODUCTS 
General  Foods 
General  Mills 
Dwarfies  Wheat  Germ 
Kellogg  Company 
Kraft  Products 
Lipton  Soup 

Northwest  Cherry  Bureau 
Ovaltine 
Ralston  Purina 
Eoman  Meal  Bread 
Rutherford's  Chili 
Pickwick  Coffee 


HEATING,  ETC. 

Sinclair  Coal 
Bituminous  Coal 


Real  Estate  Board 
FOOD  PRODUCTS- 
GENERAL 

Aristos  Flour 
Butternut  Bread 
Blue  Bonnet  Margarine 
Bond  Bread 


Skinner  Mfg.  Co. 
Van  Camp  Tenderoni 
Quaker  Oats 
Washington  Apricots 
Wilson  Milk 
Wonder  Bread 
U.  S.  Breakfast  Food 
Wheaties 


Employer's  Liability 
Lumberman's  Mutual 
Westminster  Insurance 
JEWELRY 

American  Safety  Razor 
Gillette  Safety  Razor 
Helbros  Watch 
Parker  Pen 
MEDICAL 
Absorbene 
Aspertane 
Anacin 

Baum  Bengue 
Bromo  Quinina 
Carter  Pills 
Cystex 
Doan's  Pills 
Dr.  Edward's 

Olive  Tablets 
Dr.  Pierce's 
Ex-Lax 
Feenamint 


Pabst  Blue  Ribbon  Beer   CampbeU  Cereal 

For  WHB  Availabilities,  'phone  DON  DAVIS  at  any  "Spot  Sales"  office 

Fall  schedules  are  still  "fluid"...  and  we've  room  for  more  ad- 
vertisers who'd  like  to  use  programs  or  spots  in  the  booming 
Kansas  City  market.  You'll  like  doing  business  with  WHB-the 
station  with  "agency  point-of-view". . .  where  every  advertiser  is 
a  client  who  must  get  his  money's  worth  in  results.  Swing  along 
with  the  happy  medium  in  the  Kansas  City  areal 

Kansas  City   Scarritt  Building.—  ^..HArrison  1161 

New  York  City  400  Madison  Avenut 

Chicago.  __360  North  Michigan^. 


.Hollywood  Blvd.  at  ( 


.Hollywood  S31S 


Hollywood  

San  Francisco  S  Third  Street. 

KEY  STATION  for  the  KANSAS  STATE  NETWORK 


TOTAL  RANGE  PREFERENCES  FOR  CLASSICAL  MUSIC 
Cross-Section  Listeners 

67% 


38% 


43% 

58% 

h°% 

m 

12% 

21% 

1 

15% 

27% 

NARROW  VS.  MEDIUM    MEDIUM  VS.  WIDE        NARROW  VS.  WIDE 

Professional  Musicians 

83% 


NARROW  VS.  MEDIUM    MEDIUM  VS.  WIDE        NARROW  VS.  WIDE 

rWWf  Medium 


Narrow 

W.de 


J  No  Preference 


Editor,  Broadcasting: 

I  have  been  reading  with  much 
interest  Broadcasting  Magazine 
of  September  17th. 

Am  I  hopelessly  confused  or  is 
the  diagram  at  the  bottom  of  page 
32  all  wet?  The  caption  reads  "Nar- 
row versus  Medium,  Medium  ver- 
sus Wide,  Narrow  versus  Wide". 
Yet  the  index  to  the  graph  shows 
dots  used  for  "Medium"  and  a 
broad  cross-hatch  for  "Wide".  If 
this  is  correct,  the  statement  at 
the  end  of  the  paragraph  at  the 
head  of  the  second  column  that  pro- 
fessional musicians  favor  a  narrow 
range  is  incorrect.  The  graph  shows 
that  83%  prefer  the  wide  range 
and  only  7%  of  the  medium. 

Clearly,  there  is  something 
wrong.  Can  you  enlighten  me? 

Nicholas  Roosevelt 
New  York  Times 

September  17,  1945 

Editor's  Note:  We  can.  The  Edi- 


tors of  Broadcasting  went  dotty 
over  cross-hatches.  As  a  mattei 
of  fact,  the  legends  at  the  bottom 
of  page  32  in  the  September  17th 
issue  of  Broadcasting  to  which 
Mr.  Roosevelt  refers  were  reversed. 
Correct  pattern  is  above. 


Robert  T.  Bellaire 

ROBERT  T.  BELLAIRE,  former 
American  correspondent  in  the  Far 
East,  died  in  Tokyo  Sept.  30  as  a 
result  of  a  jeep  accident.  At  the 
outbreak  of  the  war  he  was  man- 
ager of  the  Tokyo  Bureau  of  UP, 
and  was  later  interned  by  the  Japa- 
nese. Repatriated  on  the  Grips- 
holm,  he  was  frequently  heard  on 
American  preceding  the  Japanese 
surrender,  and  was  to  have  con- 
tinued his  commentaries  for  that 
network  from  Japan,  where  he  was 
representing  Collier's  Magazine. 


Picture  of  an  Advertiser 
Listening  to  His  Commercial  on 

WNAB 

BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 


Concentrated  Audience  in  the  Nation's  59th  Market 

Bridgeport  is  one  war  baby  that  threatens  to  ehow  sub- 
stantial gains  in  the  here-now  post-war  period.  216,621 
people  in  the  Bridgeport  metropolitan  area  spent  $90,- 
270,000  in  1910  retail  sales.  The  Chamber  of  Commerce 
nays  30%  more  is  expected  in  post-war.  Here's  real  sales 
potential  eany-to-get  on  WNAB. 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED       BY  RAMBEAU 


Page  38    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


Advertisement) 


Music  Is  Again  Accented  on  WBIG 


Margaret  Banks,  Music  Director 
WBIG,  Greensboro,  North  Carolina 


To  augment  the  outstanding  ar- 
ray of  musical  programs  carried 
over  the  station  through  its  affilia- 
tion with  the  Columbia  network, 
Radio  Station  WBIG  in  Greens- 

j  boro,  North  Carolina,  through  the 
station  music   director,  Margaret 

I  Banks,  has  planned  for  the  coming 

I  fall,  winter  and  spring  seasons  a 

I  processed  schedule  of  musical  pro- 
grams. Every  local  program  going 
out  over  the  WBIG  air  lanes  will 
be  personally  supervised  by  her. 
No  detail  will  be  too  small — the 

;  briefest  transcribed  interlude  will 
be  of  ranking  importance.  The  one 
thing  Margaret  has  kept  uppermost 
in  her  mind  as  she  has  diligently 
worked  for  months  is  that  the  vast 
audience  in  the  Magic  Circle  area 
will  receive  enjoyment  and  pleas- 
ure out  of  each  and  every  note  of 
music  played. 

Highlight  of  musical  activities  at 

\  the  station  is  the  WBIG  Concert 
Ensemble  which  is  active  again 
;  after  a  six-weeks  vacation.  The 
Ensemble  is  featured  in  a  five-a- 
;  week   program,   "Restful  Music", 

)  under  the  sponsorship  of  W.  H. 
Andrews,  Jr.  The  program  comes 

I    just  at  the  twilight  of  day,  7:00 
!  o'clock,  when  the  quarter-hour  inter- 
I  lude  of  care-ceasing  music  brings 
relaxation  and  contentment.  Recent 
addition  to  the  group  is  Norma  Lee 


Eskey,  Woman's  College  music  ma- 
jor from  Richmond,  who  by  an  ex- 
quisite touch  lends  to  the  program 
a  memorable  singing  quality  from 
the  strings  of  her  violin. 

The  Greensboro  Euterpe  Club, 
one  of  the  South's  oldest  musical 
organizations,  has  outlined  a  diver- 
sified schedule  that  promises  to  be 
one  of  the  club's  best.  The  Euterpe 
Club  programs  will  be  heard  over 
WBIG  every  second  and  fourth 
Wednesday  of  the  month.  Miss 
Clarence  Earl  Anderson,  soprano,  is 
in  charge  of  the  October  programs, 
on  one  of  which  she  will  sing.  No- 
vember's program  is  under  the  di- 
rection of  Mrs.  John  Medearis. 
Leroy  Wilde  will  feature  the 
Greensboro  College  Glee  Club  in 
seasonal  music  during  the  Decem- 
ber programs.  January's  programs 
will  be  presented  by  Mark  Hoffman, 
dean  of  music  at  Greensboro  Col- 


lege. Hoffman's  programs  of  piano 
interpretations  are  one  of  the  most 
looked-forward-to  in  the  Euterpe 
schedule.  A  newcomer  to  Greens- 
boro, Mrs.  John  S.  Urbans,  takes 
over  in  February,  followed  in 
March  by  Lome  Grant.  The  April 
programs  will  be  under  the  super- 
vision of  Mrs.  V.  B.  Higgins  and 
Miss  Jane  Hess,  contralto,  has 
charge  of  the  programs  in  May. 

The  Civic  Club  of  the  Air,  heard 
Monday,  Wednesday  and  Friday 
at  10:15  a.m.,  continues  to  hold 
the  interest  of  the  Magic  Circle 
listeners  as  it  has  for  the  past 
five  years.  Announcements  of  civic 
appeal  are  aired  with  the  musical 
portion  of  the  program  presented 
by  Margaret  Banks  at  the  solovox. 
Any  type  of  music  is  likely  to  be 
heard  on  the  Civic  Club  program, 
with  popular  current  tunes  being 
featured. 

A  program  of  long-standing  on 
WBIG  is  the  "Golden  Quarter 
Hour",  presented  every  Monday, 
Wednesday  and  Friday  morning  at 
11:45.  For  fifteen  years  the  Duke 
Power  Company  of  Greensboro  has 
brought  to  the  WBIG  audience  the 
best  selections  to  be  obtained  in  both 
new  and  old  tunes.  This  year  the 
same  high  standards  are  being  ob- 
served for  the  program  and  name 
bands  will  continue  to  be  heard. 
"The  Golden  Quarter  Hour"  has  one 
of  the  largest  followings  of  any 
program  of  its  type  on  the  station. 

To  add  spice  to  the  listening  the 
Southern  Baking  Company  offers 
"Southern  Varieties"  every  week- 
day at  1 : 30  p.m.  A  different  type  of 
music  is  played  every  day,  ranging 
from  waltzes  to  hillbilly  and  folk 
music 

For  the  tobacco  growers  and 
other  rural  residents  Margaret  has 
planned  a  mid-day  program,  Mon- 
days through  Fridays  at  1:15  p.m., 
of  more  mountain,  folk  and  hillbilly 
music,  presented  under  the  sponsor- 
ship of  Webster's  and  Planter's 
Warehouse  in  Madison. 

Memories  of  yesterday  are 
brought  back  to  the  mother-and- 
father  audience  on  Thursday  eve- 
nings at  8:00  o'clock,  when  the 
"Songs  of  the  Gay  Nineties"  parade 
before  the  WBIG  mike,  setting  the 
scene  for  pleasant  reminiscing  of 
the  era  just  past. 

The  original  arrangements  and 
instrumentations  of  1900  selections 
are  presented  on  Monday  mornings 
at  10:00  in  the  "Music  Hall  Va- 


rieties" show.  The  "Music  Hall" 
orchestra  and  male  chorus,  featur- 
ing John  Barton,  basso,  are  heard 
in  selections  such  as  "Too  Much 
Mustard,"  and  "Lassus  Trombone." 

"Theater  of  the  Air",  a  preview 
of  Columbia  and  local  programs 
which  are  to  be  heard  that  day  and 
the  one  following,  has  a  varied 
selection  of  music,  devoted  mainly 
to  the  popular  type.  This  is  a  Mon- 
day through  Friday,  11:00  a.m. 
feature. 

End-of-the-day  music  is  heard 
every  night  at  11:30  on  "  'NEATH 
THE  SOUTHERN  MOON",  rated 
as  WBIG's  outstanding  local  pro- 
gram. .Memory  tunes  by  male  quar- 
tets; soft  blended  voices  of  choirs; 
sweet,  flowing  strains  of  the  strings 
— are  all  combined  into  an  un- 
interrupted half-hour  of  musical 
gems  for  relaxation — music  to 
dream  by,  to  read  by,  to  divert  one's 
mind  from  the  cares  of  the  day. 

In  making  out  the  program  sched- 
ule for  the  coming  months,  Mar- 
garet has  not  overlooked  the  wealth 
of  talent  to  be  found  in  the  insti- 
tutions of  higher  education  located 
in  the  Magic  Circle  area.  There  are 
more  than  a  dozen  colleges  located 
within  the  fifty  mile  radius  and  all 
are  offered  the  facilities  of  the  sta- 
tion, as  are  the  grammar  and  high 
schools. 

Among  the  schools  heard  regular- 
ly over  WBIG  are  Woman's  College 
of  the  University  of  North  Caro- 
lina, second  largest  girls'  school  in 
the  nation;  Greensboro  College, 
Elon  College,  Guilford  College  and 
two  Negro  establishments,  Bennett 
College  and  the  Agriculture  and 
Technical  College. 

WBIG's  music  department  re- 
ceived many  citations  for  its  mo- 
rale-building efforts  during  the 
war.  "Music  In  War",  a  stirring 
article  written  by  Margaret  Banks, 
appeared  in  the  Congressional  Rec- 
ord, and  similar  articles  have  been 
published  in  a  number  of  national 
magazines.  With  the  advent  of 
peace  the  tempo  of  music  at  the 
station  has  been  changed  to  keep 
attuned  to  the  times. 

Continuing  her  vital  interest  in 
the  music  life  of  the  station  Mar- 
garet has  recently  announced  a 
scholarship  to  be  awarded  by  WBIG 
for  the  study  of  music  Any  girl 
living  within  the  Magic  Circle  is 
eligible  for  the  one-thousand  dollar 
scholarship,  to  be  used  anywhere  in 
the  United  States.  Applications  will 
be  reviewed  by  five  members  of  the 
Euterpe  Club,  who  will  make  the 
final  decision,  based  primarily  upon 
the  applicant's  ability. 

A  completely  diversified  schedule 
was  Margaret's  aim  in  planning  the 
music  for  WBIG  and  the  outlook  is 
a  season  that  will  linger  for  a  long 
time  in  the  minds  of  the  audience 
of  WBIG. 

[Advertisement] 


ON  YOUR 
DIAL 


1470 

COLUMBIA  NETWORK 

In  Greensboro,  N.  C. 


KANSAS  CITY 


IS  A 

K 


Y 


MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO. 


EVERETT  L.  DILLARD  ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 

Ask  for  Rate  Card 


NEW  FIRM  FORMED 
BY  A.  KUDNER  STAFF 

JAMES  H.  S.  ELLIS,  representing 
the  staff,  and  Mrs.  Arthur  Kudner, 
representing  the  estate  of  the  late 
Arthur  Kudner,  announced  the 
business  of  Arthur  Kudner  Inc. 
will  be  carried  on  by  Kudner 
Agency  Inc.,  a  new  company 
formed  by  the  staff  for  this  pur- 
pose. 

Initial  stockholders,  who  also 
will  be  members  of  board  of  direc- 
tors: James  H.  S.  Ellis,  president; 
Hayward  M.  Anderson,  Samuel  D. 
Fuson,  Schuyler  Kudner,  Edward 
J.  Owens,  Robert  D.  Stewart,  vice- 
presidents;  Blackwell  Smith,  sec- 
retary-treasurer; G.  G.  Christensen 
and  Shafto  Dene. 

A  substantial  block  of  stock  is 
being  held  for  future  issuance  to 
present  and  future  staff  members. 
Agency  will  continue  in  same 
headquarters  in  Rockefeller  Center, 
New  York,  as  well  as  same  offices 
in  Detroit,  San  Francisco,  Hono- 
lulu, and  Washington,  D.  C. 


Navy  Anniversary 

EMERSON  DRUG  CO.  Vox  Pop 
program  will  be  broadcast  from 
the  U.  S.  Naval  Academy  at  An- 
napolis Oct.  8  on  CBS,  when  it 
joins  celebration  of  academy's  100th 
anniversary.  On  Oct.  10  Kay 
Kyser  and  his  College  of  Musical 
Knowledge  program,  sponsored  by 
Colgate-Palmolive-Peet  Co.,  will 
broadcast  from  the  Naval  Academy 
at  10  p.  m.  on  NBC. 


Lakes  Shipyard. 
MIDLAND: 

Home  of  Dow  Chemical  Co. 


TOTAL: 

101,520  Radio  Homes. 


NORTHEASTERN  MICHIGAN'S  ONLY 
NBC  STATION 


SAGINAW  BROADCASTING  COMPANY 
610  Eddy  Bldg  Saginaw,  Michigan 

NATIONAL  REPRESENTATIVE— 
HEADLEY  -  REED  CO. 


Statement  of  The  Ownership,  Man- 
agement, Circulation,  etc.,  Re- 
quired by  the  Acts  of  Con- 
gress of  August  24, 1912, 
and  March  3,  1933 
Of  Broadcasting  Combined  With  Broad- 
cast   Advertising,    published    weekly  at 
Washington,  D.  C.,  for  October  8,  1945. 
District  of  Columbia — ss. 
Before  me,  a  notary  public  in  and  for 
the  District  aforesaid,  personally  appeared 
Maury  Long,  who  having  been  duly  sworn 
according  to  law,  deposes  and  says  that  he 
is  the  business  manager  of  Broadcasting 
Combined  With  Broadcast  Advertising,  and 
that  the  following  is,  to  the  best  of  his 
knowledge  and  belief,  a  true  statement  of 
the    ownership,    management    (and    if  a 
daily  paper,  the  circulation ) ,  etc.  of  the 
aforesaid  publication  for  the  date  shown 
in  the  above  caption,  required  by  the  Act 
of  August  24,  1912,  as  amended  by  the  Act 
of  March  3,  1933,  embodied  in  section  537, 
Postal  Laws  and  Regulations: 

1.  That  the  names  and  addresses  of  the 
publisher,  editor,  editorial  director,  man- 
aging editor,  and  business  manager  are: 

Publisher  and  Editor — Sol  Taishoff, 
Washington,  D.  C. 

Editorial  Director — Robert  K.  Richards, 
Washington.  D.  C. 

Managing  Editor — Art  King,  Washing- 
ton,  D.  C. 

Business  Manager — Maury  Long,  Wash- 
ington, D.  C. 

2.  That  the  owner  is:  (If  owned  by  a 
corporation,  its  name  and  address  must  be 
stated  and  also  immediately  thereunder  the 
names  and  addresses  of  stockholders  own- 
ing or  holding  1  per  cent  or  more  of  total 
amount  of  stock.  If  not  owned  by  a  cor- 
poration, the  names  and  addresses  of  the 
individual  owners  must  be  given.  If  owned 
by  a  firm,  company,  or  other  unincor- 
porated concern,  its  name  and  address,  as 
well  as  those  of  each  individual  member, 
must  be  given.) 

Broadcasting  Publications,  Inc.,  Wash- 
ington, D.  C;  Sol  Taishoff,  Washington, 
D.  C;  Betty  Tash  Taishoff,  Washington, 
D.  C. 

3.  That  the  known  bondholders,  mort- 
gagees, and  other  security  holders  owning 
or  holding  1  per  cent  or  more  of  total 
amount  of  bonds,  mortgages  or  other  se- 
curities are:  (If  there  are  none  so  state.) 
None, 

4.  That  the  two  paragraphs  next  above, 
giving  the  names  of  the  owners,  stock- 
holders, and  security  holders,  if  any,  con- 
tain not  only  the  list  of  stockholders  and 
security  holders  as  they  appear  upon  the 
books  of  the  company  but  also,  in  cases 
where  the  stockholder  or  security  holder 
appears  upon  the  books  of  the  company  as 
trustee  or  in  any  other  fiduciary  relation, 
the  name  of  the  person  or  corporation  for 
whom  such  trustee  is  acting,  is  given;  also 
that  the  said  two  paragraphs  contain  state- 
ments embracing  affiant's  full  knowledge 
and  belief  as  to  the  circumstances  and  con- 
ditions under  which  stockholders  and  se- 
curity holders  who  do  not  appear  upon  the 
books  of  the  company  as  trustees,  hold 
stock  and  securities  in  a  capacity  other 
than  that  of  a  bona  fide  owner;  and  this 
affiant  has  no  reason  to  believe  that  any 
other  person,  association,  or  corporation 
has  any  interest  direct  or  indirect,  in  the 
said  stock,  bonds,  or  other  securities  than 
as  so  stated  by  him. 

Maury  Long. 
Sworn  to  and  subscribed  before  me  this 
1st  day  of  October,  1945. 

Nathan  Sinrod 
(Seal)  Notary  Public. 

(My  commission  expires  October  15,  1948.) 


Om.  t.  Momnsb*,  IL  PASO,  TEXAS 


Page  40    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


A 


Mandsome  Market 
at  a  Most  Remarkable  Price 


•  Most  people  think  of  Louis  XIV  of  France  as  one  of  the  greatest  spend- 
thrifts of  all  time.  Yet  personal  thrift  was  an  actual  habit  with  this  monarch.  When 
planning  a  lottery  for  his  court,  he  wrote  his  Minister  of  Finance  to  buy  the  prizes  in 
his  own  name,  in  order  to  "get  the  hand- 
somest things  at  a  reasonable  price." 

To  advertisers  contemplating  Baltimore  as 
a  rich,  post-war  market,  WCBM  offers  inten- 
sive coverage,  with  an  eye  to  thrift.  A  Balti- 
more habit  accounts  for  this. 


Since  Baltimoreans  know  that  they  can  de- 
pend on  "1400  on  the  dial"  for  consistently 
fine  radio  entertainment,  "listening  to 
WCBM  has  become  a  habit  in  Baltimore." 


ujCBm 


MUTUAL  BROADCASTING  SYSTEM 


John  Elmer 

President 


Free  &  Peters,  Inc. 

Exclusive  National  Representatives 


George  H.  Roeder 

General  Manager 


5 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  41 


fflmiflCEmEtiTjil 


CommERCiHL  i 


G BENNETT  LARSON  has  resumed 
.  executive  direction  of  WPEN  Phil- 
adelphia after  an  illness  during 
which  he  was  hospitalized  for  five  days. 
GAYLE  V.  GRUBB,  for  17  years  general 
manager  of  WKY  Oklahoma  City,  has 
resigned. 

WALTER  HAASE, 
manager  of  WDRC 
Hartford,  Conn., 
has  been  elected 
president  of  Hart- 
ford Ad  Club  for 
new  year. 

ROBERT  J.  COAR, 

director  of  the  ra- 
dio rooms  of  the 
Senate  and  House 
of  Representatives, 
is  father  of  a  girl 
born  Sept.  25. 
GENE  WILLIAMS, 
manager  of  KPRO 
Riverside,  Cal.,  who  has  been  in  River- 
side Community  Hospital  following  a 
heart  attack  a  month  ago,  has  been 
moved  to  his  home  and  expects  to  re- 
turn to  his  desk  by  Nov.  1. 
LT.  WILLIAM  K.  McDANIEL,  USNR. 
Amphibious  Force,  Pacific  Fleet,  is  on 
terminal  leave  and  will  be  retired  to 


Mr.  Grubb 


inactive  status  in  mid-November.  He 
formerly  was  assistant  to  ROBERT 
REYNOLDS,  general  manager  of  KMPC 
Hollywood,  and  previous  to  that  had 
been  with  Scripps-Howard  Radio  and 
NBC.  He  was  commissioned  in  Jan. 
1942. 

MAJ.  BIRNEY  IMES  Jr.,  owner  of 
WCBI  Columbus  and  WELO  Tupelo, 
Miss.,  and  applicant  for  new  station  in 
Meridian,  Miss.,  is  expected  to  be  re- 
leased from  AAF,  according  to  stations. 
He  will  return  to  WCBI,  headquarters 
for  Mid  South  Network.  Maj.  Imes  has 
been  In  service  five  years. 
RAY  JORDAN,  manager  of  WDBJ  Roa- 
noke, Va.,  has  been  elected  president 
of  Virginia  Assn.  of  Broadcasters.  Other 
officers  elected  are  EDDIE  WHITLOCK, 
manager  of  WRNL  Richmond,  vice- 
president;  JOHN  W.  NEW,  commercial 
manager  of  WTAR  Norfolk,  secretary- 
treasurer. 

CHARLES  H.  CRUTCHFIELD,  general 
manager  of  WBT  Charlotte,  N.  C,  has 
been  appointed  by  Gov.  Gregg  Cherry 
as  chairman  of  district  4  of  the  North 
Carolina  Symphony  Society  campaign. 
LOUIS  H.  PETERSON,  president  of 
WSSV  Petersburg,  Va.,  has  been  ap- 


pointed co-chairman  of  publicity  com- 
mittee for  local  Community  Chest 
Drive.  CY  NEWMAN,  assistant  manager 
of  WSSV,  has  been  named  member 
of  local  War  Finance  Committee  for 
Victory  Loan  Drive. 

BRIG.  GEN.  DAVID  SARNOFF,  presi- 
dent of  RCA  and  general  officer  in  the 
Army,  has  written  an  article  titled 
"Science  for  Life  or  Death",  discussing 
atomic  energy,  which  has  been  pub- 
lished in  booklet  form. 

LT.  COL.  EDWARD  A.  DAVIES,  vice- 
president  of  WIP  Philadelphia  in  charge 
of  sales,  has  been  appointed  acting 
chairman  of  newly  organized  Officers 
Reserve  Club  of  Philadelphia,  which 
includes  officers  of  World  Wars  I  and 

n. 

PAT  STANTON,  general  manager  of 
WDAS  Philadelphia,  has  cancelled  his 
trip  to  England.  He  was  to  leave  next 
week  but  learned  he  might  not  be  able 
to  book  passage  back  to  the  V.  S.  for 
six  months  or  more. 

SIDNEY  J.  FLAMM,  managing  director 
of  WPAT  Paterson,  is  chairman  of  the 
radio  publicity  committee  for  the  Com- 
munity Chest  Drive  at  Paterson  and 
surrounding  communities. 

ROBERT  D.  SWEZEY,  vice-president 
and  general  manager  of  Mutual,  will 
speak  on  "Public  Service  and  Commer- 
cial Radio"  Oct.  25  at  fourth  annual 
luncheon  of  The  Pulse  Inc.,  at  the 
Biltmore  Hotel,  New  York. 

BILL  PABST,  manager  of  KFRC  San 
Francisco  and  during  the  war  attached 
to  the  aviation  section  of  the  Navy  as 
lieutenant,  has  passed  his  examination 
for  a  private  pilot's  license. 


Once  -In -A- Lifetime 

OPPORTUNITY 

for 

STATION  MANAGER 


An  important  network  station,  independ- 
ently owned,  on  regional  channel  has  a  once- 
in-a-lif etime  opportunity  for  a  thoroughly 
experienced  station  manager.  Station  has 
high  production  standards,  sales  leadership 
and  top  audience  ratings.  Successful  applicant 
will  have  the  opportunity  and  responsibility 
of  guiding  station  to  even  greater  standing. 
Every  applicant's  background  will  be  thor- 
oughly investigated.  Salary  commensurate 
with  ability.  Write  fully.  Negotiations  in 
strictest  confidence. 

Box  271,  BROADCASTING 


HERMAN  (Sunny)  FIELDS  has  been 
appointed  commercial  manager  of 
WPAT  Paterson  replacing  LEWIS  A. 
KING,  who  has  opened  his  own  station 
representative  office. 
GEORGE  DIEFENDERFER,  on  leave 
from  NBC  Chicago  sales  department 
since  March  1943  as  a  Navy  lieutenant, 
returned  to  his  former  post  Oct.  2.  He 
replaces  LOU  TILDEN,  who  resigned 
Sept.  1  to  head  radio  department  of 
Sherman  &  Marquette,  Chicago. 
TOM  MALONE,  former  salesman  for 
Spot  Sales  and  previously  with  WABC 
New  York,  has  joined  the  sales  staff  of 
Adam  J.  Young  Jr.  Inc.,  New  York. 
RICHARD  GERKEN,  released  from  the 
Navy  after  four  years  service,  has  joined 
the  WPAT  Paterson  sales  force. 
W.  L.  RAMBO,  formerly  in  charge  of 
advertising  and  public  relations  for 
Associated  Telephone  Co.,  Santa  Monica. 
Cal.,  has  joined  KMPC  Hollywood  as 
account  executive. 

CHARLES  RYDER,  auditor  and  comp- 
troller of  KNX  Hollywood,  has  been 
elected  to  Hollywood  Kiwanis  Club 
board  of  directors. 

BABETTE  RYAN,  traffic  manager  of 
WIP  Philadelphia,  has  resigned  to  Join 
American  Broadcasting  Co.,  New  York. 
BOB  RUSSELL,  manager  of  the  Chicago 
office  of  Adam  J.  Young  Jr.  Inc.,  has 
become  a  stockholder  in  the  corpora- 
tion. 

WILLIAM  HUTT,  formerly  with  KOTN 
Pine  Bluff,  Ark.,  is  now  local  time 
salesman  with  WKY  Oklahoma  City. 
KSAN  San  Francisco  has  appointed 
William  G.  Rambeau  Co.,  Los  Angeles. 
New  York,  as  exclusive  national  repre- 
sentative. 

V.  N.  (Bud)  SPRINGGATE,  sales  man- 
ager of  KXOK  St.  Louis,  and  BOB 
TERRY,  publicity  director  for  station, 
are  in  Chicago  to  contact  advertisers, 
network  and  trade  papers. 
JAMES  A.  HAG  AN,  commercial  man- 
ager of  WWNC  Ashevllle,  N.  C,  is  on 
business  trip  to  Chicago  and  Cincinnati 
and  is  to  leave  for  New  York  upon  re- 
turn to  station. 

JOHN  G.  HOAGLAND,  former  captain 
in  AAF,  has  joined  the  New  York  sales 
staff  of  American. 

WILLIE  KISSICK,  account  executive 
for  four  years  with  Spot  Sales,  Chi- 
cago, is  now  manager  of  the  Chicago 
office  of  Joseph  Hershey  McGlllvra  Inc. 
He  is  assisted  by  BILL  SAUERSTROM. 
JAMES  W.  LeBARON,  former  manager 
of  Chicago  office,  is  new  sales  manager 
of  New  York  office. 

SGT.  MARIE  A.  HIGGINS,  former  NBC 
traffic  clerk,  was  pictured  in  an  AP 
Radiophoto  in  the  New  York  Times 
Sept.  27  as  she  greeted  Generalissimo 
Chiang  Kai-Shek  in  Chungking. 


Krents  Opens  Office 

MILTON  E.  KRENTS,  radio  direc- 
tor of  the  Council  for  Democracy 
and  the  American  Jewish  Commit- 
tee for  nine  years,  will  open  his 
own  offices  in  New  York  shortly 
as  a  program  consultant,  specializ- 
ing in  public  service  broadcasts.  He 
plans  to  produce  public  service  pro- 
grams for  organizations  and  will 
package  shows  for  commercial  ac- 
counts, continuing  his  work  with 
the  American  Jewish  Committee's 
radio  activities,  producing  Eternal 
Light  on  NBC.  Mr.  Krents  during 
the  war  was  radio  adviser  to  the 
Office  of  Civilian  Defense  in  Wash- 
ington and  was  a  member  of  the 
radio  committee  of  the  Writers' 
War  Board.  Among  his  network 
productions  were  Stephen  Vincent 
Benet's  Dear  Adolf  programs  in 
1942;  the  Day  of  Reckoning  broad- 
casts in  1943 ;  Listen  to  the  People, 
by  Benet,  and  Morton  Wisbengrad's 
The  Battle  of  the  Warsaw  Ghetto. 


Page  42    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


St.  Louis  Newspaper  Guild 

LkJ  No.  «7,  Amtricn  Ncwtptp*  Guild,  C.  I.  O. 

„   M7  North  MtS  StrKt 

St.  Louis,  Mo. 

September  10,  1945. 


Mr.George  1£.  Burbaoh, 
o/o  Radloa  Station  KSD, 
St.  Louis  Post-Dispatch, 
12th  and  Olive, 
St.  Loula,  KisoBBpi. 

Deer  Mr.  Burbaoh:- 

of  the  St.  Loui"  »B*B**2I  5he^alTand  objective 
Soncillat  ion  Commit te e  f or  t be  fair  am  ^  news  ar  is  ins 
Banner  in  vtoich  your  stat  lonpre    look_out  ot  other 
from  the  f^^1' f^er  Publi  shins  Company  during  the 

*  - — T^sr^SeS^infs^^. 


■journalistio  objectivity. 


Sincerely  yours 


Which  St.  Louis  Station? 

During  the  five-day  period,  August  24th  to  28th,  while  the  St.  Louis 
newspaper  strike  was  in  its  second  week,  Edward  ©.  Ooody  &  Com- 
pany, radio  research  bureau,  asked  2,624  St.  Louisans  this  question: 

Which  Radio  Station  Have  You  Been 
Listening  to  Most  for  News  Broad- 
casts During  the  Newspaper  Strike? 

Of  the  2,135  listeners  who  expressed  a  preference,  the  answers  were: 

KSD-  40.47b 

STATION  "B"  28.1% 

STATION  "C"  14.2% 

STATION  "D"  10.1% 

ALL  OTHERS  7.2% 

At  a  time  when  RADIO  was  virtually  the  sole  source  of 
News  in  St.  Louis,  KSD's  traditional  thoroughness  and 
reliability  of  news  coverage — and  KSD's  policy  of  not  per- 
mitting its  news  broadcasts  to  be  interrupted  by  middle 
commercials — made  possible  this  re-affirmation  of  KSD's 
position  as  the  station  which  more  St.  Louis  listeners  prefer 
for  the  NEWS. 

BROADCASTING    •    Broadcast  Advertising 


Reprints  of  letters  received  from  lAdolph  J. 
Rohm,  Jr.,  president  of  the  St.  Louis  News- 
paper Guild;  and  William  J.  Gibbons,  presi- 
dent of  the  St.  Louis  Typographical  Union, 
who  was  chairman  of  the  Inter-Union  Con- 
ciliation Committee. 


September  is,  1945 


*r  George  M  Burbaoh 
General  Maaager 
Radio  Statloa  KSD 
11X1  Olivo  Street 
St  Uui*#  Mi.aourl 


"w  Mr  Burbaohi 


»»t  of  KSD  had  tho  ...illl  '  tho  new"  **P*rt. 

".puto  that  *  ^ 

Si.^o^.j^rjsS^  ^ 

radio  m«w.  r.portiif^^h-  «  a  Q<nr  "^Mard  for 

u  a,  zszjr* 
•»  «<*.  the  ,^r.?s;t,wk  OT,r 


Yours  very  truly 


Prepaid  eat,  St 

Uaioa  Ho.  & 
Chalrmaa,  Iater-uaioa 

Coaoiliatloa  Coiaalttoe 


•uiTTypographioai 


From  August  16th  to  September  7th,  when  publication 
of  St.  Louis'  three  daily  newspapers  was  suspended 
because  of  a  Newspaper  Carriers'  strike,  Radio  Station 
KSD  not  only  strived  to  provide  as  many  regular  news- 
paper services  as  it  possibly  could,  but  also  endeavored 
to  cover  the  news  of  the  strike  with  the  maximum 
thoroughness  and  impartiality.  The  degree  of  success 
which  attended  KSD's  efforts  in  both .  respects  is  re- 
flected in  the  survey  results  reprinted  in  the  lower 
left-hand  corner  of  this  page,  and  in  the  letters 
reprinted  above. 

KSD 

ST.    LOUIS  •  5S0  KG 

Owned  and  Operated  by  the 

ST.  LOUIS  POST-DISPATCH 

National  Advertising  Representatives 

FREE    &    PETERS,  INC. 


October  8,  1945    •    Page  43 


CO-ORDINATIO 


It  is  the  skill  of  intelligently  combining  all 
factors  involved  in  a  successful  performance 
that  trademarks  the  "All-American." 

In  Fort  Industry  Company  radio  broadcast- 
ing it  is  the  co-ordination  of  effort,  starting 
with  the  dotted-line  acceptance  to  the  final 
push  info  homes  of  the  nation,  that  puts  "All- 
American"  meaning  into:  "If  it's  a  Fort  Industry 
Station  you  can  Bank  on  it!" 

We  have  learned  from  experience  that 
those  who  know  us  intimately  recognize  this 
skill  of  co-ordination  as  a  tremendous  factor 
in  their  success  in  Fort  Industry  markets.  To 
those  who  do  not,  we  would  like  to  introduce 
"Broadcasting  at  its  Best"  in  these  important 
markets. 


THE  FORT  INDUSTRY  COMPAN! 


WSPD 


WGBS 


WAG  A 


WWVA 


5,000  Watts  and  NBC 
TOLEDO,  OHIO 


10,000  Wotts  and  American 
MIAMI,  FLA. 


5,000  Watt*  and  American 
ATLANTA,  GA. 


50,000  Watts  and  Amerirj 
WHEELING,  WEST  V* 


WHIZ 


WMMN 


WLOK 


250  Watts  and  NBC 
ZANESVILLE,  OHIO 


5,000  Watts  and  Colombia 
FAIRMONT,  WEST  VA. 


250  Watts  and  NBC 
LIMA,  OHIO 


IT'S    A    FORT    INDUSTRY    STATION    YOU    CAN    BANK  ! 


FCC  Speed -Up 

RADIO'S  GREATEST  grapple  is  on.  Govern- 
ment, broadcasting  art  and  manufacturing 
industry  are  in  the  throes  of  allocation  devel- 
opments as  they  affect  FM,  television,  facsimile. 

The  extent  to  which  these  services,  which 
spring  from  the  vacuum  tube,  will  grow  and 
thrive  depends  basically  upon  the  allocations 
provided.  There's  the  question  of  regulations. 

FM  allocations  are  all  but  fixed.  The  story 
of  unlimited  facilities  and  ample  room  for 
thousands  of  stations  no  longer  fits.  There  will 
be  more  stations,  of  course,  but  the  number 
will  be  limited  in  the  larger  markets.  So  there 
will  be  freer  competition,  but  not  free  compe- 
tition that  was  so  fervently  sought. 

In  television,  at  this  stage,  there  will  be 
very  few  facilities  in  the  larger  markets,  s» 
limited  that  the  FCC  proposes  rules  which 
would  require  time-sharing — only  six  hours 
a  day  is  proposed.  Yet  secondary  areas  could 
get  more  facilities  than  they  would  ever  need. 
This,  the  FCC  says,  will  be  only  temporary. 

The  question  naturally  arises  as  to  whether 
a  station,  operating  only  six  hours  daily,  can 
support  itself.  Television  will  have  to  pass 
through  a  developmental  stage  of  red  ink,  as 
did  aural  broadcasting.  But  the  cost  factors 
are  considerably  higher,  not  only  as  to  basic 
equipment  but  in  programming.  The  labor  fac- 
tor probably  is  the  biggest  single  item. 

There's  no  doubt  about  the  effect  of  these 
factors  upon  prospective  applicants.  Many 
present-day  licensees  aren't  as  enthusiastic 
about  getting  into  these  new  fields  as  they 
were.  A  good  portion  of  them  never  were 
very  anxious  anyway.  Then,  the  writing  of 
stringent  regulations  to  govern  these  services 
even  before  they  are  under  way  has  dampened 
the  ardor  both  of  licensees  and  newcomers. 

The  FCC  has  a  tough  job  in  getting  these 
new  services  started  on  the  right  foot.  It  is 
deplorably  understaffed  in  both  its  engineering 
and  legal  departments.  It  is  determined  not 
to  become  the  bottleneck. 

But  isn't  the  FCC  making  haste  too  quickly? 
Its  mandate  from  Congress  in  the  Communi- 
cations Act  is  to  encourage  the  wider  and 
more  effective  use  of  radio.  By  throwing  regu- 
latory road-blocks  in  the  paths  of  the  new 
services  it  can  hardly  be  encouraging  new 
capital — or  even  old — into  these  fields. 


Hit-and-Run 

JIMMY  PETRILLO,  the  sour  grape  merchant, 
has  pulled  his  hoodwink-Houdini  act  again. 

Nettled  by  the  NABET  victory  over  his 
AFM  in  the  matter  of  platter-turner  jurisdic- 
tion, he  interrupted  musical  programs  on  NBC 
because  two  affiliates — WSMB  New  Orleans 
and  WAPO  Chattanooga — hadn't  capitulated 
to  local  union  demands.  Then  he  disappeared. 

It's  time  for  Congress  to  blow  the  whistle 
on  this  concertmeister  of  the  brass  section. 

Page  46    •    October  8,  1945 


Vitamin  NAB 

A  REVITALIZED  NAB  under  its  new  pres- 
ident, Justin  Miller,  moved  with  swift  certainty 
against  mountainous  problems  last  week. 

Immediate  action  was  taken  by  the  Board 
toward  developing  an  expanded  Labor  De- 
partment. 

A  plan  for  a  series  of  news  clinics  was 
adopted. 

Meetings  were  held  with  representatives  of 
FMBI  .  .  .  meetings  which  should  lead  to 
abolition  of  the  duo-association  setup. 

Indeed,  the  staid  NAB,  plodding  along  with 
Percheron  purpose,  suddenly  broke  into  a  colt- 
like canter. 

There  has  not  been  as  much  action  in 
organized  broadcasting  circles  since  Paul  Por- 
ter became  Chairman  of  the  FCC  and  the 
Great  Paper  Flood  burst  the  tidewalls  of  the 
Commission  licensing  division. 

Amidst  this  bustling  activity,  Justin  Miller 
moved  quietly  and  cautiously.  He  was  listen- 
ing— and  learning.  He  has  demonstrated  in- 
sight and  courage,  but  even  more  important, 
a  quality  of  restraint  which  personifies  the 
practiced  jurist. 

Of  significance  among  the  developments  at- 
tending the  Board  meeting  was  the  parley 
with  representatives  of  the  FMBI.  The  NAB 
with  more  firmness  than  it  has  heretofore 
demonstrated  indicated  that  it  is  not  an  Asso- 
ciation of  Amplitude  Modulation  Broadcasters. 
In  fact,  it  does  not  modulate  in  any  direction, 
up  or  down  or  back  and  forth.  It  is — and  it 
always  has  been — a  broadcasters'  association, 
and  that  encompasses  all  forms  and  degrees 
of  the  art:  AM,  FM,  TV  derivatives  thereof. 

There  is  a  basis  now  upon  which  FMBI  can 
afford  to  dissolve  its  organization  and  unite 
with  NAB.  The  latter  probably  should  estab- 
lish an  FM  department — yes,  and  a  television 
department,  also. 

The  decision  to  expand  its  labor  department 
activities  is  a  wise  one.  In  the  new  forms  of 
broadcasting  which  the  future  betides,  problems 
of  labor  relations  will  be  multiplied.  An  in- 
telligent pattern  for  handling  them  should 
be  established  now. 

There  was  a  great  deal  of  discussion  about 
improving  the  public  relations  effort  of  the 
NAB,  the  spearhead  operation  of  any  asso- 
ciation. Much  more  will  be  heard  about  this, 
and  soon. 

Judge  Miller's  scholarly  inaugural  address 
was  received  with  attention.  He  marked  care- 
fully the  pattern  he  would  follow  in  leading 
the  art  to  a  fuller  life  of  service  by  the  Ameri- 
can system.  He  had,  in  a  letter,  the  blessing  of 
President  Truman,  who  wrote:  "Past  achieve- 
ments (of  broadcasters)  further  demonstrate 
that  those  who  have  developed  the  service  to 
its  present  state  are  not  content  with  merely 
maintaining  the  status  quo." 

It  appears  that  the  NAB  is  awakening. 
This  is  not  intended  as  a  reflection  upon  those 
who  preceded  Judge  Miller,  but  a  reflection  in 
fact  upon  the  membership  which  has  stood  at 
dead  calm  for  too  long  on  association  matters. 
Judge  Miller  becomes  the  spark  to  rekindle 
enthusiasm.  Let  us  hope  that  he  has  lasting 
qualities  and  will,  under  adversity  and  beyond 
the  flush  of  inaugural  impetus,  keep  burning 
brightly  the  will  of  the  members  to  build  for 
better  days. 


ALCUIN  WILLIAMS  LEHMAN 


IN  THE  SPRING  of  1929,  A.  W.  Lehman, 
then  assistant  to  the  managing  director 
of  the  Assn.  of  National  Advertisers,  was 
given  the  job  of  compiling  available 
information  about  radio  as  an  advertising  me- 
dium. This  assignment  proved  something  of  a 
stickler.  While  a  number  of  advertisers  had 
used  radio  with  varying  success,  Al  could  find 
nothing  that  came  under  the  head  of  basic 
statistics. 

Then  Eastman  Kodak  Co.  passed  on  to  other 
ANA  members  some  figures  on  listening  to  its 
program,  based  on  interviews  conducted  by 
Crossley  Inc.  Other  sponsors  engaged  this  re- 
search firm  to  make  similar  interviews  for 
them  and  early  the  following  year  "The  Ad- 
vertiser Looks  at  Radio",  written  by  Archibald 
Crossley  and  edited  for  the  ANA  by  A.  W. 
Lehman,  was  distributed  to  advertisers  and 
agencies. 

This  volume,  the  first  overall  report  on  radio 
listening — dealing  with  such  topics  as  poten- 
tial audience,  comparative  popularity  of  net- 
works, record  broadcasting,  best  selection  of 
programs,  when  people  listen,  measuring  a 
program's  effectiveness,  broadcasting's  accom- 
plishments and  its  cost — clearly  showed  the 
need  for  a  continuing  audience  measurement 
service.  Crossley  on  March  1,  1930,  began  field 
work  on  the  first  industry  study,  working  with 
an  advisory  committee  of  advertiser  and 
agency  research  men  called  the  Cooperative 
Analysis  of  Broadcasting,  of  which  Al  was 
secretary. 

Four  years  later,  when  the  CAB  took  over 
supervision  and  sale  of  the  radio  surveys, 
operating  on  a  mutual  basis  as  a  membership 
organization,  Al  was  appointed  secretary  and 
general  manager,  supervisory  head  of  the  en- 
tire CAB  operation.  Aften  ten  years  in  this 
post,  on  March  1,  1944,  he  was  elected  presi- 
dent of  the  CAB,  his  present  position. 

Looking  back  on  15  years  of  radio  research, 
Al  said  recently  that  when  the  CAB  was 
formed  the  national  advertisers  didn't  know 
whether  radio  was  a  real  medium  of  com- 
munication or  just  an  expensive  plaything,  let 
alone  whether  it  was  a  primary  or  a  secondary 
advertising  medium. 

"These  questions  answered  themselves  as 
knowledge  about  radio  became  available,"  he 
declared.  "I  have  come  to  think  that  the  differ- 
ence between  whether  any  medium  is  primary  j 
or  secondary  depends  on  how  much  knowledge  I 
we  have  of  it.  If  a  medium  slips  behind  in  sup- 
plying that  knowledge  it  tends  to  become  a 
secondary  medium.  Today,  as  a  result  of  the 
work  of  the  CAB  and  other  radio  research 

(Continued  on  page  48) 

BROADCASTING    •    Broadcast  Advertising 


KOIN  1/ifaii$e&  a 


KOIN  vice-president  Arthur  R.  Kirkham  confers  with  Pacific  North-  director;  and  S.  S.  McKeen,  Vancouver,  B.C.,  president  of  the  asso- 

west  Trade  Association   leaders  on   this   area's  potential   future.  ciation.  Seated  with  backs  to  camera  (from  left) :  Kemper  Freeman, 

Broadcast  participants  (left  to  right) :  Kirkham,  Frank  E.  McCaslin,  Seattle  businessman  and  E.   G.   Rowebottom  of  Victoria,  deputy 

president  Portland  Chamber  of  Commerce;  John  A.  Laing,  association  minister  of  Trade  and  Commerce  for  British  Columbia. 


PEACE  finds  the  Pacific  Northwest  ready,  willing  and  able  to  cut  loose  and  hit  its  postwar  stride. 
Foreign  trade  looms  large  on  the  horizon.  Our  scenic-endowed  playgrounds  are  destined  to  become 
the  nation's  No.  1  mecca  for  tourists.  Abundant  hydro-electric  power  beckons  manufacturers.  Lumber 
and  agriculture  are  "solid". 

UPON  THE  PEOPLE  depends  this  future.  "Where  there  is  no  vision,  the  people  perish." 

KOIN  encourages  Northwesterners  to  keep  dreaming  and  reaching,  planning  and  working  for  the 
Greater  Pacific  Northwest.  The  station's  postwar  development  department  is  in  good  working  order. 
This  is  exemplified  by  its  detailed  news-and-interviews  coverage  of  the  recent  PACIFIC 
NORTHWEST  TRADE  ASSOCIATION  meeting  in  Portland. 

It  ta6e&  cut  informed  community  fo  intone  a  bound $utun& 


mm 


PORTLAND,  OREGON 

FREE  &  PETE  R  S,  Inc. 

NATIONAL  REPRESENTATIVES 


Respects 

(Continued  from  page  46) 
groups,  we  have  a  superabundance 
of  knowledge  about  radio  that 
makes  it  probably  the  most  primary 
of  all  media,  despite  the  lack  of 
'circulation  records'  such  as  are 
available  in  the  publication  field. 

"Radio  couldn't  have  an  Audit 
Bureau  of  Circulation,"  he  stated, 
"so  it  had  to  develop  new  research 
techniques.  Paradoxically,  radio  has 
been  so  successful  in  supplying  in- 
formation that  makes  it  easy  for 
the  advertiser  to  spend  his  money 
intelligently  in  radio  that  it  has 
forced  other  media  to  follow  its 
example." 

In  addition  to  his  radio  research 
activities,  Al  has  played  a  promi- 


nent part  in  new  research  tech- 
niques for  other  media.  In  1941  he 
resigned  from  the  ANA  to  open  a 
joint  headquarters  for  the  CAB  and 
the  Advertising  Research  Founda- 
tion, of  which  he  was  then  techni- 
cal director  and  is  now  managing 
director.  From  the  spring  of  1943 
to  July  1944,  Al  was  managing  di- 
rector of  the  Traffic  Audit  Bureau, 
a  tripartite  effort  of  the  ANA, 
AAAA  and  Outdoor  Advertising 
Assn.  of  America,  continuing  as 
technical  consultant  until  January 
of  this  year. 

Alcuin  Williams  Lehman — the 
first  name  is  for  the  educator  at 
Charlemagne's  court  for  whom  Al's 
father,  a  minister  of  the  Dutch  Re- 
formed Church,  had  a  great  admi- 
ration; the  second  is  his  mother's 


ISO 


MILLION 

fnef-affer  faxes) 


If  ever  a  city  bulged  with  buying 
power,  it's  South  Bend,  Indiana! 

South  Bend  bank  deposits  approach 
$110,000,000.00,  2%  times  greater 
than  the  boom  year  1928! 

War  Bonds  held  by  South  Bend 
citizens  are  well  in  excess  of 
$132,000,000.00! 

South  Bend  postal  savings,  more 
than  $8,000,000.00,  lead  the  entire 
state  of  Indiana. 

Remember  this,  too— today ,with  taxes 
on  a  "pay-as-you-go"  basis,  South 
Bend's  250  million  dollar  backlog 
represents  real  NET  buying  power. 

Our  latest  Hooper  is  convincing  proof 
that  the  way  to  tap  this  bonanza  is 
through  WSBT.  Send  for  a  copy— 


COLUMBIA 
NETWORK 


HH 

f 

SOUTH  BEND 

960  KC 
1000  WATTS 


Page  48  • 


Paul  H.  Ray  m»r  Co, 

October  8,  1945 


,  National  R«pr*Mnlativ«« 


maiden  name — was  born  June  13, 
1897,  on  East  Steuben,  N.  Y.  Fol- 
lowing the  first  world  war,  in 
which  he  was  stationed  at  Fort 
Ontario,  Oswego,  N.  Y.,  where  he 
recalls  most  vividly  sentry  duty 
"keeping  the  Canadians  from  in- 
vading the  United  States,"  Al  en- 
tered New  York  U.'s  School  of 
Commerce.  Following  graduation 
in  1923  he  spent  several  years  in 
merchandising,  but  when  the  chance 
came  to  join  the  ANA  staff  in  1928 
he  left  the  chain  store  business 
flat. 

Married  to  the  former  Adelina 
Perrotty,  Al  lives  in  midtown  Man- 
hattan. He  is  currently  between 
hobbies,  since  the  transportation 
situation  has  curtailed  his  land- 
scape gardening  experiments  as  a 
weekend  farmer  and  he  is  too  busy 
for  tournament  bridge.  He  is  a 
member  of  the  executive  committee 
of  the  Market  Research  Council; 
chairman  of  the  N.  Y.  U.  School  of 
Commerce  Alumni  Committee  for 
the  Employment  of  Returning  Vet- 
erans, and  a  member  of  the  Albany 
Society,  American  Marketing  Assn. 
and  Radio  Executives  Club. 


Fightcasts  for  Vets 

VETERANS  at  30  military  hospi- 
tals can  now  hear  Friday  night 
fight  broadcasts  the  morning  after. 
Gillette  Safety  Razor  Co.,  Boston, 
is  transcribing  the  bouts,  includ- 
ing commercials,  for  the  hospitals  in 
the  eastern  time  zones,  under  the 
auspices  of  J.  P.  Spang  Jr.,  presi- 
dent of  Gillette.  Previously  the  boys 
were  unable  to  hear  the  bouts  be- 
cause of  the  10  o'clock  "lights-out" 
order  in  hospitals.  In  addition  to 
the  broadcasts  on  American,  Gil- 
lette sponsors  the  bouts  on  WNBT, 
NBC  video  station,  and  in  Septem- 
ber renewed  for  another  52  weeks. 
NBC,  DuMont  &  GE  have  given 
about  60  television  sets  to  the  hos- 
pitals in  the  area,  so  bouts  also 
may  be  viewed  via  video.  Agency 
is  Maxon  Inc.,  New  York. 


OPERATING  LICENSE  for  walkie-talkie 
communications  system  has  been  is- 
sued by  FCC  to  Paramount  Pictures 
Inc.,  and  device  is  being  used  in  film 
location  work  at  Flagstaff,  Ariz. 


JOHN  BODNER  has  been  named  man- 
ager of  the  chain  of  retaU  radio 
set  and  service  stores  operated  by  FM 
Radio  &  Television  Corp.,  Riverside. 
Cal.  He  has  been  with  Brush  Electric 
Co.  handling  RCA  retaU  contracts  in 
New  York  state. 

RALPH  L.  POWER  Adv.,  Los  Angeles, 
has  re-established  its  export  division 
and  will  act  as  agent  for  stations,  net- 
works, agencies,  program  and  script 
.firms  in  Australasia.  Clients  include 
Victorian  Broadcasting  Network;  Broad- 
cast Entertainment  Pty;  Central  Mur- 
ray Broadcasters,  Pty;  Western  Province 
Radio  Pty;  stations  2UE  3HA  3TR 
3SH. 

CARLTON  KADELL,  Hollywood  an- 
nouncer, has  been  elected  president  of 
Los  Angeles  chapter  of  AFRA  succeed- 
ing KEN  CARPENTER.  Latter  remains 
a  board  member.  Other  newly  elected 
officers  include:  GEORGIA  BACKUS, 
FRANK  MARTIN,  JAMES  DOYLE, 
CARL  BAILEY,  first  to  fourth  vice-pres- 
ident respectively:  JOHN  KENNEDY, 
treasurer;  ERIC  SNOWDON,  recording 
secretary.  New  board  members  are 
HAL  BERGER,  THEODOR  VON  ELTZ. 
CATHERINE  LEWIS,  WALLY  MAHER. 
PENNY  SINGLETON,  PAUL  McVEY, 
FRANCES  LANGFORD,  SALLY  SWEET- 
LAND,  Mr.  Bailey,  Mr.  Martin,  BILLY 
GOULD. 

KFI  Los  Angeles  has  set  up  a  special 
transcription  and  recording  service  de- 
partment which  is  available  to  adver- 
tising and  talent  agencies.  LYMAN 
SMITH  is  in  charge  as  manager. 
CHARLES  C.  FLARIDA  Jr.,  executive 
with  Stewart  Brown  &  Assoc.,  New 
York,  prior  to  service  with  the  Army, 
has  established  his  own  market  re- 
search organization  known  as  Charles 
C.  Flarida  Jr.  Inc.,  located  in  the  Gray- 
bar Bldg.,  New  York. 
CHARLES  REED  JONES,  for  eight 
years  director  of  advertising  for  Re- 
public Pictures  Corp.,  New  York,  has 
resigned  to  join  Song  Lyrics  Inc.,  New 
York,  as  editorial  director  of  Song 
Hits,  Latest  Hit  Songs,  Movie  Sengs. 
WARNER  TOUB,  released  from  AAF. 
has  joined  radio  department  of  Ken 
Dolan  &  Co.,  Hollywood  talent  service. 
ABNER  J.  GELULA  &  ASSOC.,  Atlantic 
City,  is  to  open  offices  in  Philadelphia 
to  augment  service  in  public  relations, 
labor  relations  and  advertising. 
C.  E.  HOOPER,  president  of  C.  E. 
Hooper  Inc.,  will  address  opening  fall 
luncheon  meeting  of  the  radio  group 
of  the  American  Marketing  Assn.,  Oct. 
18,  at  Sheraton  Hotel,  New  York. 
PAUL  GARDNER,  formerly  with  script 
department  of  American,  joins  Tune  In 
Oct.  15  as  associate  editor. 
FRANK  HEALY  has  resigned  from 
A  &  S  Lyons  Agency,  Beverly  Hills, 
Cal.,  talent  service,  to  set  up  his  own 
radio  packaging  organization. 
HARRY  J.  VINES  has  been  elected  vice- 
president  of  Zenith  Radionics  Corp., 
New  York,  subsidiary  of  Zenith  Radio 
Corp.,  Chicago.  Mr.  Vines  has  been  gen- 
eral manager  of  the  distributing  firm 
GRACE  KING,  former  secretary  to  BOB 
NOVAK  of  Mutual's  production  staff, 
has  joined  Mildred  Fenton  Productions. 
New  York. 


In  peace,  as  in  war,  this  densely  populated  area  of  DIVERSIFIED  Industry 
continues  its  steady  pace  of  producing  steel,  coal,  pottery,  clay  products, 
chemicals  and  glass.  .  .  NO  RETOOLING— NO  RECONVERSION.  There 
are  437,600  SPENDERS  in  Southwestern  Pennsylvania— SELL  them 
through  WJPA.  john  laux. 

MUTUAL  NETWORK 

For  further  details  on  Friendly  Group  Stotions.  write 
SPOT  SALES,  New  York.  Chicago,  Son  Froncijeo.  Los  Angeles 

WSTV  WFPG  WJPA  WKHY 


STEU8ENVILLE.O.. 


WASHINGTON,  PA.,  KINGSTON. 


BROADCASTING    •    Broadcast  Advertising 


Western  Electric 


is  taking  orders  NOW 

Our  wartime  job  as  the  nation's  largest  producer  of  communi- 
cations and  electronic  devices  is  nearing  completion  and  we're 
ready  to  take  your  order  for  equipment,  at  firm  prices,  without 
priorities  or  certificates.  Some  of  the  equipment  listed  is  ready 
for  immediate  delivery,  other  items  will  be  ready  soon.  Orders 
will  be  filled  in  the  order  in  which  they  are  received. 

See  your  Graybar  representative  for  the  latest  information  on 
equipments  in  stock,  and  the  delivery  dates  for  other  apparatus. 


AM  TRANSMITTERS:  250  Watt  to 
50  kw. 

FM  TRANSMITTERS:l, 3,10,50 kw. 

SPEECH  INPUT  EQUIPMENT: 

23C,  25B  and  22D. 

MICROPHONES:  632A,  633A  and 
639 A  and  B. 

PHASE  MONITOR:  2A. 

AMPLIFIERS:  106A,  117A,  118A, 
120B,  124A  through  G,  129A,  130A, 
131  A,  132 A,  133A,  1126B  and  many 
others  available  now. 

REPRODUCER:  9A. 


SPEAKERS:  750A,751B,753B  andC, 
and  others. 

TUBES:  Standard  tubes  for  broadcast- 
ing and  allied  fields  are  currently  avail- 
able. 

ANTENNA  EQUIPMENT:  Line 
branching,  phasing  and  coupling  equip- 
ment with  accessories — 1  kw  to  50  kw. 

PLUS  Panels,  receivers  and  attach- 
ments, rectifiers,  and  accessories. 

Buy  all  the  Victory  Bonds  you  can 
—  and  Keep  all  you  Buy! 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  49 


COLUMBIA  NETWORK 

*  $54  million 
(Sales  Management) 

Represented  by  Howard  H.Wilson  Co. 


PRODUCTIOnJ-Jf 


WILLIAM  TROTTER,  former  produc- 
tion manager  of  WHBQ  Memphis,  Is 
now  supervisor  of  production  and 
programs  at  WNOX  Knoxville.  CHARLES 
PLANCHARD,  former  program  director 
at  WJBO  Baton  Rouge,  La.,  to  WNOX 
as  announcer. 

DEANE  MOORE,  announcer,  and  TINA 
MONSELLO,  switchboard  operator  of 
KHJ  Hollywood,  were  married  In  that 
city  on  Sept.  26. 

BOB  DWAN,  released  from  Maritime 
Service,  has  resumed  post  as  NBC 
Hollywood  producer. 
PAGE  GILMAN,  who  portrayed  Jack 
Barbour  in  NBC  "One  Man's  Family" 
before  joining  the  Army,  has  been  pro- 
moted to  first  lieutenant  and  is  as- 
signed to  staff  of  commanding  general 
at  Korea.  He  is  son  of  DON  E.  GILMAN. 
formerly  American  western  division 
vice-president. 

DICK  BERTRANDIES,  former  producer 
of  KPO  San  Francisco  and  recently  re- 
leased from  the  Navy  as  lieutenant,  has 
returned  to  the  KPO-NBC  staff. 
WALT  HARRIS,  announcer,  from  KIRO 
Seattle,  to  KFRC  San  Francisco. 
ANDY  PHILIP,  formerly  of  CFGP 
Grande  Prairie,  and  JOHN  BISHIPRIC, 
recently  released  from  the  RCAF,  have 
joined  the  CJCA  Edmonton  announc- 
ing staff.  VIRGINIA  THYNE,  PEGGY 
MILLER,  and  WALT  RUTHERFORD 
have  joined  the  CJCA  continuity  staff. 
BILL  SULLIVAN,  formerly  with  WKNE 
Keene,  N.  H.,  has  jointed  announcing 
staff  of  WFEA  Manchester. 

FRANCIS  McNERNEY,  known  as  "Mau- 
mee  Valley  Squire"  on  WTOL  Toledo,  O.. 
is  father  of  a  girl. 

KARL  NELSON,  chief  announcer  of 
WTOL  Toledo,  O.,  before  entering  AAF 
in  early  1943,  has  returned  to  the 
station  as  program  manager.  He  made 
68  combat  missions  as  B-26  pilot  in 
Europe. 

GEORGE  W.  _TOMLINSON,  formerly 
with  KOMA  Oklahoma  City,  and  JACK 
GULLER,  formerly  with  WBOC  Salis- 
bury, Md.,  are  new  additions  to  an- 
nouncing staff  of  WSSV  Petersburg,  Va., 

LUELLA  HOSKINS,  former  acting  chief 
and  program  supervisor  of  the  radio  sec- 
tion, Office  of  War  Information  in 
Cairo,  Egypt,  is  now  chief,  radio  sec- 
tion, public  information  bureau  of  the 
North  Atlantic  area  of  the  American 
Red  Cross. 


BOB  GOTSCH,  record  turner  at  KXOK 
St.  Louis,  has  returned  to  the  station 
after  six  months  service  with  Merchant 
Marine. 

WALTER  DANNER,  office  manager  of 
CBS  research  department,  is  father  of 
a  girl. 

ZEKE  MANNERS  and  his  hill-billy 
music  starts  Oct.  8  Monday  through 
Friday  4:30-5  p.m.  on  WINS  New  York. 
Manners  was  recently  released  from  the 
Army  and  previously  had  been  on  the 
air  for  15  years. 

NORMAN  CORWIN,  CBS  writer-pro- 
ducer, will  speak  at  the  Boston  Book 
Fair  Oct.  17  and  on  Oct.  18  will  be  first 
lecturer  in  a  "Meet  the  Author"  series 
of  talks  to  be  given  at  the  Boston 
Public  Library. 

EDDIE  DUNN  is  new  announcer  on 
Procter  &  Gamble  Co.  "Rosemary" 
daytime  serial  program  on  CBS  for 
Ivory  Flakes. 

GORDON  HEATH,  announcer  at  WMCA 
New  York,  has  been  granted  a  leave  of 
absence  to  play  a  leading  role  in  the 
New  York  stage  play,  "Deep  Are  the 
Roots". 

JEFF  RADLEY,  announcer  of  WPEN 
Philadelphia,  is  suffering  from  a  ner- 
vous breakdown. 

JOHN  DORIAN,  released  from  V.  S. 
Maritime  Service,  has  joined  announc- 
ing staff  of  WFIL  Philadelphia.  He  for- 
merly was  with  WCOL  Columbus,  O. 
PETER  ARNELL,  former  announcer  of 
WPEN  Philadelphia,  has  been  signed 
for  commentaries  for  Paramount  news- 
reels. 

LEON  BARZIN,  conductor  of  WQXR 
New  York  orchestra,  will  be  guest  con- 


ductor of  Buffalo  Philharmonic  Orches- 
tra for  two  concerts  of  that  society  on 
Nov.  16  and  20  at  Buffalo. 
ELLIOTT  ROBERTSON,  staff  writer  of 
NBC  central  division  press  department, 
Chicago,  has  been  transferred  to  divi- 
sion's program  production  department. 
JIM  CAMPBELL,  former  American 
Broadcasting  Co.,  Chicago,  announcer, 
is  now  freelancing  in  Chicago. 
GRACE  M.  JOHNSEN,  director  of  wom- 
en's and  children's  programs  at  Ameri- 
can, speaks  on  "Broadcasting  for  Chil- 
dren" at  the  meeting  of  the  Pioneer 
Radio  Council  and  Parent  Teachers 
Assn.  of  Springfield,  Mass.,  Oct.  8. 
DON  BESTOR,  conductor  of  "Gloom 
Dodgers"  on  WHN  New  York,  is  com- 
poser of  "Avenue  of  the  Americas 
March",  to  be  played  in  connection 
with  the  ceremonies  changing  the  name 
of  Sixth  Avenue,  New  York,  to  the 
Avenue  of  the  Americas  on  Oct.  20. 
MARTHA  MICKEL,  formerly  with  KINY 
Juneau,  Alaska,  and  at  one  time  with 
WWDC  Washington,  is  new  member  of 
continuity  staff  of  WOWO  Fort  Wayne, 
Ind. 

BOB  DODD  succeeds  CHARLES  MUR- 
PHY as  announcer  at  WDAY  Fargo,  N. 
D.  Murphy  is  now  with  KIRO  Seattle. 
CARROL  SMABY,  after  three  years 
service  overseas  with  the  Army,  has  re- 
turned to  WDAY  as  staff  pianist.  WAR- 
REN GERRELLS,  former  vocalist  with 
Horace  Heldt  orchestra,  has  rejoined 
WDAY  as  vocalist.  LARS  BIRKLID, 
known  as  Texas  Ranger  on  WDAY,  re- 
turns to  station  Oct.  15. 
JACK  MYERS  has  shifted  from  New 
York  to  Hollywood  as  assistant  to  BUD 
EDWARDS,  western  division  program 
operations  manager  of  American,  and 
PAUL  GATES,  In  charge  of  night  pro- 
gram operations. 

GALE  GORDON,  released  from  U.  S. 
Coast  Guard,  has  resumed  his  role  as 
Mayor  La  Trivia  on  NBC  Fibber  McGee 
&  Molly  show. 

MEL  KAMPE,  former  program  director 
and  for  eight  years  with  WIL  St.  Louis, 
has  joined  advertising  production  staff 
of  St.  Louis  Globe  Democrat. 
EDWARD  DENKAMA,  at  one  time  with 
WOOD  WLAV  WKZO  and  for  past  two 
years  production  superintendent  with 
Klng-Sealy  Corp.,  has  joined  announc- 
ing staff  of  Associated  Broadcasting 
Corp. 

ERNIE  NEFF  has  been  named  m.c.  of 
WCAE  Pittsburgh  early  morning  "Wake 
Up"  program,  heard  six-weekly  6:45-8 
a.m. 

AL  POSCA,  released  from  the  Navy, 
has  rejoined  KFI  Los  Angeles  as  an- 
nouncer-producer. 

JOHN  CONTE,  former  announcer-m.c. 
on  NBC  "Maxwell  House  Coffee  Time" 
and  now  in  the  Army,  has  been  as- 
signed to  Armed  Forces  Radio  Service, 
New  York,  shortwave  operations. 
BILL  STELL,  conductor  of  the  "Mail 
Bag"  on  WRNL  Richmond,  returned  to 
the  station  last  week  following  release 
from  the  Army. 

LT.  JAMES  D.  CLARK,  released  from 
the  Army,  has  returned  to  announcing 
staff  of  WRVA  Richmond.  He  was  com- 
munications officer  of  a  P-47  group, 
9th  Air  Force,  In  the  ETO.  LT.  JOHN 
TANSEY,  also  a  former  WRVA  an- 
nouncer, is  expected  back  on  the  staff 
following  discharge  from  the  Navy. 
LEE  BOLEN,  technical  engineer  of  KHJ 
Hollywood,  has  been  named  staff  pro- 
ducer. 

GLENN  GARDINER,  former  RCAF  lieu- 
tenant who  was  German  prisoner  of 
war  for  three  years  during  which  time 
he  continued  almost  constant  voice 
practice,  has  started  new  Sunday  eve- 
ning musical  program  on  CJBC  To- 
ronto. 

HAROLD  HILL,  Marine  Corps  veteran 
formerly  with  WMPS  Memphis,  has 
been  added  to  announcing  staff  of 
WCBI  Columbus,  Miss. 
CHARLIE  SCHENCK  has  taken  over  di- 
rection of  "Young  Dr.  Malone",  Monday 
through  Friday  1:45-2  p.m.  on  CBS. 
WALLY  GRANT,  released  from  RCAF. 
has  returned  to  the  production  staff  of 
CKMO  Vancouver,  after  five  years  over- 
seas. 


SOMETHING 
NEW  WILL 
BE  ADDED! 


And  if  the  old  garage  can't  hold 
it — he'll  build  another! 

Right  now  Iowa  farmers  are  buy- 
ing everything  they  want  and  can 
legitimately  obtain.  As  restrictions 
are  lifted  and  other  articles  again 
become  available,  their  purchasing 
power  is  going  to  surprise  many  a 
manufacturer. 

The  tip-off  lies  in  the  state's  aver- 
age farm  income.  In  '43  it  was 
$7,672.  last  year  at  least  20% 
more.  And  it's  still  mounting.  What 
it  amounts  to  is  a  newly  discovered 
market  for  luxury  items! 

So  maybe  you  think  such  prosper- 
ity has  caused  Farmer  Bill  and  his 
mates  to  go  high-hat  and  develop 
new  tastes?  Not  if  you  know  Iowa! 
In  radio,  for  instance,  they  still 
show  their  preference  for  KMA's 
simple,  wholesome  entertainment 
programs  and  ample,  authoritative 
farm-news  broadcasts  by  favoring 
us  with  more  than  twice  as  much 
listener-mail  as  any  nearby  station 
receives.  Doesn't  that  prove  that 
as  a  full-time  farm  station — the 
only  one  in  these  parts — we're  on 
the  right  track? 

Write  for  KMA's  unusual  story. 
Or  call  Free  &  Peters! 


KMA 


BLUE  NETWORK 
AMERICAN  BROADCASTING  CO. 


The  No.  1  Farm  Station 
in  the  No.  1  Farm  Market 

152  COUNTIES 
AROUND  SHENANDOAH,  IA. 


Page  50    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


AFFILIATED  WITH 
AMERICAN  BROADCASTING  CO.  INC. 


You  don't  need  to  s-t-r-e-t-c-h  your  imagination 
to  see  Oklahoma  Network's  Concentrated  7  Major 


Market  Audience 


Yes,  you  reach  a  BIG  segment  of  Oklahoma's  buying  power  through 
the  7  Oklahoma  Network  Stations — for  approximately  HALF  THE  COST 
of  any  two  of  Oklahoma's  highest-powered  stations.  If  you  can't  use 
all  7  stations,  you  can  use  as  few  as  3  on  the  network  rate.  Penetrate 
the  markets  having  the  best  post-war  permanent  buying  income  .  .  . 
with  the  OKLAHOMA  NETWORK  ...  the  stations  which  have  domi- 
nance in  their  markets — most  of  them  ALL  OF  THE  TIME! 

One  Contract — One  Contact — One  Statement! 


AMERICAN  BROADCASTING  CO.,  INC. 
AFFILIATES  IN  OKLAHOMA 


4  V  UyL™ 


ASSURES  YOU  OudhnoL  IN  THE  RICHEST  MARKETS  IN  OKLAHOMA 

KIAHOIA  NETWORK 

ROBERT  D.  ENOCH,  MANAGING  DIRECTOR,  APCO  TOWER,  OKLAHOMA  CITY  2,  OKLAHOMA 


KADA— Ada 
KBIX  — Muskogee 
KCRC  —Enid 
KGFF  — Shawnee 
KOME — Tulsa 
KTOK — Oklahoma  City 
KVSO  — Ardmore 


flGEnCIES  <*% 


COFFEE 

WITH 

CONGRESS 


"FIRST  REALLY  DIFFERENT 
PROGRAM  WITH  A  CAPITOL 
HILL  FLAVOR  TO  COME  OUT 
OF  WASHINGTON" 

.  .  so  says  VARIETY 

A  completely  new  idea  in  morning 
programming  is  Bill  Herson's  "COFFEE 
WITH  CONGRESS"  broadcast  every 
Saturday  morning,  8:15-9:00  a.m.— 
It's  another  "First"  for  WRC... 

First  time  members  of  Congress  have 
been  informally  interviewed  in  their 
homes — over  the  breakfast  table.  Herson 
presents  "little  -  known"  facts  about 
"well-known"  law-makers  in  an  ad-lib 
friendly  chat  with  Congressmen  and 
their  families. 

Another  reason  why  Herson  is  Wash- 
ington's No.  1  morning  personality.  For 
spot  availabilities  see  NBC  Spot  Sales. 


FIRST  in  WASHINGTO 


Mr.  Langhammer 


BROWN  &  WEIR  Inc.,  New  York,  Is 
new  agency  located  in  Flsk  Bldg. 
scheduled  to  open  early  this  month. 
STANLEY  A.  BROWN  Is  chairman  of 
the  board  and  WALTER  WEIR,  presi- 
dent. Both  were  associated  some  years 
ago  In  agency  headed  by  Mr.  Brown. 
Mr.  Weir  most  recently  was  chief  of 
the  creative  department  of  Kenyon  & 
Eckhardt,  New  York. 

JOE  H.  LANGHAMMER,  formerly  oper- 
ator of  his  own  agency  and  for  three 
years  an  account 
executive  with  Bo- 
zell  &  Jacobs, 
Shreveport,  La.,  and 
Omaha,  Is  now  an 
associate  In  R.  D. 
Putnam  Co.,  Oma- 
ha agency. 
HERBERT  T.  LO- 
RENTZEN,  former 
president  of  H.  T. 
Lorentzen  Inc.,  New 
York,  has  been  ap- 
pointed an  account 
executive  of  Need- 
ham  &  Grohmann, 
New  York. 

HARRY  H.  BARNHARDT  Jr.,  formerly 
with  J.  M.  Mathes  Inc.,  New  York,  has 
Joined  the  creative  staff  of  Lennen  & 
Mitchell,  New  York. 

R.  L.  LENHART,  former  account  exec- 
utive with  Marschalk  &  Pratt,  New 
York,  has  Joined  the  creative  staff  of 
Erwin  Wasey  &  Co.,  New  York. 

BELMONT  FREIWALD,  on  terminal 
leave  from  the  Army  where  he  served 
as  captain  with  a  troop  carrier  squad- 
ron in  ETO,  has  returned  to  Freiwald 
&  Coleman,  New  York.  He  Is  a  partner 
of  the  firm. 

ARCH  MACDONALD,  formerly  with  the 
Leo  Burnett  Agency,  Chicago,  has  Joined 
the  San  Francisco  office  of  Botsford, 
Constantine  &  Gardner. 

WILLIAM  RAYBURN,  for  17  months 
with  armed  forces  and  previously  In 
CBS  promotion  department,  to  copy 
staff  of  Benton  &  Bowles,  New  York. 

HAL  STENDEL,  former  assistant  secre- 
tary in  charge  of  national  promotion 
for  the  National  Cathedral,  Washing- 
ton, D.  C,  has  Joined  The  Mayers  Co.. 
Los  Angeles,  as  executive  assistant  to 


HENRY  MAYERS,  agency  partner.  LEE 
RODDY,  former  writer-producer  of 
KMPC  Hollywood,  has  been  added  to 
radio  department  of  The  Mayers  Co. 
JACK  SHARP,  formerly  in  charge  of 
radio  commercials  at  Ruthrauff  &  Ryan, 
Chicago,  has  Joined  Earle  Ludgin  & 
Co.,  Chicago,  as  client  contact  and  to 
do  all-round  creative  work. 

LT.  HARVEY  SPIEGEL  has  returned  to 
Wm.  H.  Weintraub  &  Co.,  New  York, 
as  assistant  to  the  research  director 
after  33  months  overseas  as  B-25  pilot. 

RICHARD  F.  SHEEHAN,  formerly  with 
J.  Walter  Thompson  Co.,  and  JAMES 
L.  BRESLOV,  formerly  with  Young  & 
Rublcam,  have  Joined  the  copy  depart- 
ment of  William  Esty  &  Co.,  New  York. 

RICHARD  WYLLY,  released  from  the 
Marines  and  former  copywriter  with 
Blackett,  Sample  &  Hummert  and  Lord 
&  Thomas,  New  York,  has  Joined  the 
copy  staff  of  Ted  Bates  Inc.,  New  York. 

WILLIAM  STROSAHL,  associated  with 
William  Esty  Co.,  New  York,  for  four 
years,  has  been  appointed  vice-president 
of  the  agency. 

TEX  WEINER,  former  head  of  the  OPA 
radio  division,  New  York,  will  Join 
Chernow  Adv.  Agency,  New  York,  as 
director  of  radio,  effective  Nov.  1. 

VERA  EIKEL  has  resigned  as  adminis- 
trative assistant  to  WALTER  CRAIG, 
radio  director  of  Benton  &  Bowles, 
New  York. 

FRANK  WOOD,  formerly  with  Penman. 
Nell  Adv.,  Seattle,  has  Joined  R.  W. 
Webster  Adv.,  Los  Angeles,  as  produc- 
tion manager. 

LES.  CHITTY,  radio  time-buyer  at 
Cockfleld,  Brown  &  Co.,  Toronto,  and 
formerly  of  Montreal  office  of  the  agen- 
cy, has  been  appointed  media  manager 


Re<*f«*en*ed  by  NBC  SPOT  SAUS 

:  .... 


Page  52    •    October  8,  1945 


of  the  Toronto  head-office  of  agency. 
He  Is  succeeded  by  P.  C.  LOGAN,  for- 
merly of  the  Montreal  office  and  re- 
cently released  from  RCAF. 

REED  ROLAND,  formerly  with  National 
Export  Adv.  Service,  has  Joined  the  for- 
eign department  of  McCann-Erickson, 
New  York. 

NORMAN  E.  KRAFF  has  resigned  as 
director  of  new  products  of  food  division 
of  Russel  M.  Seeds  Co.,  Chicago. 

ELIZABETH  JORDAN,  formerly  with 
the  music,  production,  and  commercial 
program  departments  of  NBC  and  Blue, 
has  joined  Advertising  Research  Foun- 
dation. 

JOSEPH  CESARE,  with  Ruthrauff  & 
Ryan  for  13  years,  has  joined  Hill 
Adv.,  New  York,  as  vice-president. 

COL.  BYRAN  HOUSTON,  assistant  to 
the  director  of  War  Dept.  Bureau  of 
Public  Relations  for  Procurement. 
Washington,  is  to  return  to  Young  & 
Rubicam,  New  York,  as  vice-president 
and  stockholder. 

FRANK  BROMBERG,  formerly  with 
Diener  &  Dorskind,  New  York,  has 
joined  Ellis  Adv.,  New  York,  as  vice- 
president  and  account  executive. 

CLARENCE  S.  LUND  Joined  J.  Walter 
Thompson  Co.,  Chicago,  Oct.  1  as  ac- 
count representative  on  Swift  &  Co.  ac- 
count after  9V2  years  with  that  firm. 
The  last  three  years  he  served  as  Swift 
advertising  manager. 

JIM  FONDA,  released  from  the  Army 
after  being  assigned  to  AFRS  for  2'/2 
years,  has  rejoined  radio  division  of 
Foote,  Cone  <5z .  Belding,  Los  Angeles. 

GRACE  WILCOX  has  resigned  from 
Hollywood  publicity  staff  of  J.  Walter 
Thompson  Co.  to  write  book  on  Amer- 
ican life. 

GARTH  MONTGOMERY,  originator  of 
the  "Chiquita  Banana"  commercial 
jingle,  and  formerly  radio  copywriter 
at  BBDO  New  York,  has  joined  Geyer, 
Cornell  &  Newell,  New  York,  as  radio 
copywriter. 

JOHN  CHRIST,  released  from  the  Navy 
as  lieutenant,  has  rejoined  the  Holly- 
wood radio  production  staff  of  J.  Walter 
Thompson  Co. 

HAL  DAVIS,  released  from  the  Navy, 
has  been  appointed  radio  publicity  di- 
rector for  Kenyon  &  Eckhardt,  New 
York.  Prewar,  Davis  had  his  own  pub- 
licity agency. 

ROGER  P.  SMITH,  former  assistant 
advertising  manager  of  Pratt  &  Whit- 
ney division  of  Niles-Bement-Bond. 
West  Hartford,  Conn.,  is  new  art  di- 
rector of  Lindsay  Adv.,  New  Haven. 

SGT.  STEPHEN  I.  SMITH,  account 
executive  of  Henry  J.  Kaufman  &  As- 
soc., Washington,  D.  C,  now  in  the 
Army,  has  been  awarded  the  Bronze 

(Continued  on  page  53) 


"WFDF  Flint  says  we  can  have 
a  new  truck  soon." 


BROADCASTING    •    Broadcast  Advertising 


flGEllCIES  /sft 


(Continued  from  page  52) 

Star  Medal  for  meritorious  achievement 
in  the  printing  and  production  branch 
of  Army  information  and  education 
section  in  Mediterranean  area.  He 
helped  effect  restoration  of  productive 
capacity  of  Italian  printing  plants. 
HERBERT  SANFORD,  Hollywood  man- 
ager of  N.  W.  Ayer  &  Son,  is  in  New 
York  for  two  weeks  of  home  office  con- 
ferences on  new  network  sponsored 
programs  to  emanate  from  the  West 
Coast. 

MARK  SCHREIBER,  for  several  years 
commercial  manager  of  KMYR  Denver, 
has  Joined  CARL  SALSTRAND  in  the 
partnership  and  operation  of  Ball  & 
Davidson,  Denver  advertising  agency. 
A  number  of  industrial  accounts  are 


NORMAN  HARTFORD,  who  Tormeny 
conducted  a  sports  program  on  KGFJ 
and  KEKD  Los  Angeles,  has  Joined  pro- 
duction staff  of  Advertisers  Production 
Agency,  that  city. 

BENN  KAUFMAN,  former  manager  of 
the  wholesale  merchandising  division 
of  Schenley  Distillers  Corp.,  New  York, 
has  joined  Lennen  &  Mitchell,  New 
York,  as  account  executive. 
DANA  JONES  Co.,  Los  Angeles  agency, 
has  moved  to  new  offices  at  756  S. 
Broadway.  Telephone  is  Tucker  6131. 
JACK  HOLMES,  for  eight  years  radio 
editor  of  downtown  Los  Angeles  news- 
papers, has  Joined  production  staff  of 
Campbell-Ewald  Co.,  that  city.  His  for- 
mer duties  have  been  taken  over  by 
Mrs.  Holmes. 

JENNISON  B.  PARKER,  copy  writer  of 
The  Mayers  Co.,  Los  Angeles  agency, 
and  Dorothy  Summer,  formerly  of 
Cleveland,  were  married  Sept.  29. 
JIM  MORGAN,  former  San  Francisco 
writer-producer,  has  joined  Raymond 
R.  Morgan  Co.,  Hollywood  agency,  in 
similar  capacity. 


EXECUTIVE  STAFF  of  the  new  advertising  agency  of  Kastor,  Farrell,  Chesley  & 
Clifford  Inc.  Is  shown  above  (1  to  r) :  W.  S.  Chesley  Jr.,  executive  vice-president; 
C.  E.  J.  Clifford,  vice-president;  John  Van  Horson,  vice-president  and  treasurer: 
H.  Kastor  Kahn,  president;  William  Farrell,  vice-president  and  secretary.  The 
agency  has  headquarters  in  New  York  and  radio  production  offices  in  Hollywood. 
Organization  was  announced  by  H.  W.  Kastor  &  Sons  [BROADCASTING,  Oct.  1]. 


placed  by  the  agency  in  Colorado,  New 
Mexico  and  Oklahoma,  with  substan- 
tial use  of  radio.  Agency  has  been  in 
business  for  a  quarter-century. 
LELAND  SVANE,  formerly  advertising 
manager  of  Wesix  Electric  Heater  Co.. 
San  Francisco,  has  joined  Beaumont 
&  Hohman,  that  city,  as  account  exec- 
utive. 

KAL  PESKIND  has  been  made  produc- 
tion manager  of  Robert  F.  Dennis  Inc., 
Los  Angeles  agency.  NORMA  SERVISS, 
who  formerly  headed  that  department, 
Is  now  account  executive. 
EILEEN  COCHRAN,  media  buyer  of 
Robert  F.  Dennis  Inc.,  Los  Angeles 
agency,  Is  to  marry  Jim  George,  re- 
cently discharged  from  Navy  service, 
on  Oct.  25. 

HAL  LAWRENCE  has  Joined  Wesfern 
Adv.,  Los  Angeles  agency,  as  produc- 
tion manager  succeeding  KLINE  LENTZ, 
resigned. 

G.  F.  GLASSER,  president  of  Glasser- 
Gailey  &  Co.,  Los  Angeles,  is  in  New 
York  for  two  weeks  contacting  agency 
clients  on  winter  advertising  plans. 
TED  DAHL,  Los  Angeles  manager  of 
Garfield  &  Guild  Adv.,  has  resigned  to 
Join  Charles  H.  Mayne  Co.,  Los  Ange- 
les, as  account  executive. 
BASIL  W.  MATTHEWS  has  resigned 
from  Benton  &  Bowles,  New  York,  to 
Join  Sherman  &  Marquette,  New  York. 
In  an  executive  capacity  on  Colgate- 
Palmolive-Peet  Co.  account. 


Package  &  Production 
Organization  Announced 

FORMATION  of  a  new  radio  pack- 
age and  production  company,  James 
Stevenson  Radio  Productions,  New- 
York,  has  been  announced  by  James 
Stevenson,  former  radio  director  of 
Gale  Associates,  New  York,  and 
George  Silvers,  formerly  program 
creator  and  producer  for  Gale  and 
prior  to  that  producer-director  and 
story  editor  for  radio  division  of 
Associated  Press.  In  addition  to 
creating  and  selling  package  shows, 
company  has  set  up  a  department 
to  service  out-of-town  advertising 
agencies  having  no  New  York  ra- 
dio representation. 


Esso  Review 

MARK  WOODS,  president  of 
American,  and  A.  Clark  Bedford, 
executive  vice-president  of  Stand- 
ard Oil  Co.  of  New  Jersey,  will 
participate  Oct.  8  in  special  broad- 
cast on  WJZ  New  York,  key  sta- 
tion of  American,  commemorating 
10th  anniversary  of  the  Esso  Re- 
porter on  WJZ.  To  be  broadcast 
following  regular  6  p.  m.  Esso 
newscast,  program  will  include 
resume  of  top  events  of  the  decade. 


FREDERIC  DAMRAU.  M.D. 

247  Park  Ave..  New  York.  N.  Y. 
Wlckersham  2-3638 


WAY  To  CBS 

WPAY  Portsmouth,  0.,  effective 
March  1,  1946,  will  join  CBS.  Now 
affiliated  with  Mutual,  station  is 
owned  and  operated  by  Scioto 
Broadcasting  Co.  and  operates  un- 
limited time  with  250  w  on  1490  kc. 


when  you  have  your 
advertising   "pulling"  on 

UUCPO 


HOOPER 
INDEX 

WCPO 

19.4 

• 

JULY-AUGUST 

STATION  "A" 

10.6 

6:00 
10:00 

STATION  "B" 

20.7 

STATION  "C" 

39.0 

p.  m. 

STATION  "D" 

10.2 

See  the  July-August 
Hooperatings  for  Cincinnati 
and  your  Branham  Man 
for  Availabilities... 


Affiliated  with 
The  Cincinnati  | 
Pott 


UJCPO 

CINCINNATI'S  NEWS  STATION 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  53 


Promotion  Personnel 

ROBERT  Z.  HALL,  photo  editor  and 
member  of  American  western  division 
press  relations  department  for  15 
months,  has  been  appointed  West 
Coast  publicity  director  for  the  net- 
work. He  succeeds  MILTON  SAMUEL 
who  resigned  to  become  western  pub- 
licity director  of  the  bureau  of  indus- 
trial service  for  Young  &  Rublcam. 
One  of  the  first  West  Coast  radio  edi- 
tors, Mr.  Hall  held  that  post  on  the 
San  Francisco  "Call  Bulletin"  from  1933 
to  1937.  In  addition  he  conducted  com- 
mentary for  the  newspaper  on  San 
Francisco  stations  and  also  represented 
various  trade  publications  in  that  area. 
MARIE  H.  HOULAHAN,  director  of  pub- 
lic relations  for  WEEI  Boston,  has  been 
appointed  chairman  of  the  national 
publicity  committee  of  the  NAB  Assn. 
of  Women  Directors. 

ED  CONNOLLY,  formerly  of  CBS  Radio 
Sales  department  and  now  promotion 
manager  of  WBT  Charlotte,  N.  C,  is 
father  of  a  girl. 


Kroger  Campaign 

POSTER-SIZE  spiral  bound  promotion 
folder  and  idea  outline  for  extensive 
local  promotion  campaign  for  tran- 
scribed series  "Linda's  First  Love", 
sponsored  by  Kroger  Grocery  &  Baking 
Co.,  Cincinnati,  has  been  prepared  for 
distribution  to  stations  by  Ralph  H. 
Jones  Co.,  Cincinnati,  Kroger  agency. 
Centering  around  wedding  of  "Linda", 
campaign  is  scheduled  for  Oct.  8 
through  Nov.  14  and  is  to  include  mer- 
chandise contests,  publicity  by  2,800 
Kroger  stores  in  18  states,  stunts,  and 
special  events. 

Bicycle  Rodeo 

FOUR-WEEK  safety  campaign  staged 
by  WFOY  St.  Augustine,  Fla.,  in  coop- 
eration with  National  Safety  Council 
was  supported  by  twice-daily  45-mto- 
ute  "Safety  Parade"  program,  feature 
stories  and  items  on  other  regular  pro- 
grams, spots  and  special  announce- 
ments. Climax  was  bicycle  rodeo  in 
local  stadium  with  beauty  contest  and 
cash  awards.  Local  advertisers  devoted 
commercials  to  campaign. 

Guild  Promotion 

TO  PROMOTE  new  program  under  spon- 
sorship of  U.  S.  Steel  Corp.  on  Ameri- 
can, WSGN  Birmingham  prepared  and 
presented  one  week  prior  to  debut  of 
"Theater  Guild  of  the  Air"  a  half-hour 
program  featuring  music  from  past 
Guild  programs  tied  in  with  descrip- 
tive and  behind-the-scenes  story  of 
show.  This  was  supported  by  display 
ads,  car  cards,  letters  and  window  dis- 
plays. 

WOV  Promotion 

WOV  New  York  has  issued  a  new  pro- 
motional piece  with  large  red  call  let- 
ters, WOV,  printed  separately  on  three 
sheets  of  8  x  10  inch  paper.  Reverse 
sides  explain  appeal  WOV  programs 
have  built  up  with  Italian  speaking 
residents  of  New  York  and  also  evening 
English  speaking  listeners. 

NBC  Recording  Review 
NBC  Radio  Recording  division  has 
issued  "A  War  Record"  booklet  describ- 
ing in  text  and  pictures  the  constantly 
Increasing  use  made  of  records  in  the 
war  effort  and  the  part  played  by  the 
division  in  cooperating  with  the  War, 
Navy  and  Treasury  departments,  the 
American  Red  Cross,  OIAA  and  other 
agencies. 

Reciprocal  Promotion 

WFIL  Philadelphia  and  the  Philadel- 
phia Forum,  an  educational  institu- 
tion, have  started  a  reciprocal  promo- 
tion program  for  forum's  25th  anniver- 
sary season  during  1945-46.  Forum 
stars,  including  Gen.  Carlos  P.  Romulo, 
Sir  Thomas  Beecham,  James  Melton. 
Nathan  Milstein  and  Vincent  Sheean, 
will  appear  on  WFIL  during  their  Phil- 
adelphia visits.  Station  will  be  pro- 
moted in  an  advertisement  in  organi- 
zation's monthly  magazine  which  also 
will  expand  editorially  to  Include  a  ra- 
dio column  written  by  a  WFIL  promo- 
tion staff  member.  In  return  WFIL  will 
give  air  announcements  and  free  guest 


time  to  further  attendance  at  forum 
events  and  will  distribute  specially  de- 
signed advertising  during  forum  series. 
The  Boston  Symphony,  broadcast  over 
WFIL,  is  a  forum  feature. 

Listener  Luncheon 

ANICE  IVES,  who  conducts  "Every- 
Woman's  Club  of  the  Air"  daily  over 
WFIL  Philadelphia,  will  hold  listener 
luncheon  Oct.  18  at  Adelphia  Hotel. 
Pre-war  listener  luncheons  drew  about 
1000  guests  each  week.  Sponsors  will 
participate  in  coming  event  by  donat- 
ing lobby  displays,  table  gadgets,  sam- 
ples and  gifts.  Sponsor  representatives 
will  attend  luncheon  and  WFIL  stars 
will  be  included  in  floor  show. 

CBS  Pacific  Report 

A  320-PAGE  book  of  Pacific  war  broad- 
casts tracing  the  course  of  history  from 
Pearl  Harbor  to  Tokyo  has  been  pub- 
lished by  CBS.  Volume  contains  extracts 
from  over  300  broadcasts,  originating 
from  all  over  the  globe,  and  by  CBS 
correspondents.  Thirty  photographs  are 
Included  In  volume,  off  the  press  17 
days  after  the  Jap  surrender. 

Musical  Review 

ORNAMENTAL  folder  marking  progress 
of  Westinghouse  stations  during  past 
year  has  been  prepared  by  Westing- 
house  Radio  Stations  Inc.  Using  radio 
anniversary  theme,  souvenir  brochure 
reviews  with  illustrations  a  few  of  the 
musical  events  programmed  by  KDKA 
WBZ  WBZA  KYW  WOWO  KEX  during 
the  year. 

WQXR  Gift 

FREE  six-month  subscription  to  WQXR 
New  York  program  booklet  will  be  sent 
by  station  to  any  New  York  service- 
man whose  name  is  submitted  to  sub- 
scription department.  Station  is  giving 
booklet  to  returning  servicemen  as  wel- 
come home  gift. 

Pledge  Cards 

DECORATIVE  PLEDGE  cards  are  be- 
ing distributed  by  KGW  Portland,  Ore., 
to  those  who  have  expressed  wish  to 
continue  to  entertain  injured  veterans 
in  Army  and  Navy  hospitals.  Cards  are 
in  conjunction  with  KGW  "Remember 
Our  Men"  drive. 

Explains  FM  Service 

FOLDER  has  been  distributed  by  WAPI 
Birmingham  to  listeners  explaining  and 
announcing  experimental  operations  in 
FM  to  be  started  by  station  via  W4XFM. 
Those  having  FM  sets  are  asked  to 
cooperate  to  rating  program  tests. 

Market  Folder 
PERSONALLY  addressed  promotion  let- 
ter and  folder  on  future  of  Oklahoma 
City  market  has  been  distributed  by 
Oklahoma  Publishing  Co.  (WKY  KVOR 
KLZ).  Case  history  of  local  store  is  used 
as  trend  example. 

Storm  Coverage 

LARGE  newspaper-styled  broadside  has 
been  prepared  by  KTHT  Houston,  Tex., 
to  relate  service  rendered  by  station 
during  recent  hurricane.  Photo  layout 
of  staff  to  action  is  included  along  with 
letters  commending  service. 

WWNC  Album 

ALBUM  of  personalities  heard  over 
WWNC  Asheville,  N.  C,  has  been  pre- 
pared by  the  station.  Importance  of 
radio  to  the  war  is  presented  to  pic- 
torial survey. 

Program  Folder 

FOLDER  and  bookmark  were  sent  out 
last  week  by  WMCA  New  York  for 
"Let's  Listen  to  a  Story"  program,  now 
heard  every  weekday  on  WMCA,  5:15- 
5:30  p.m. 

Industrial  Survey 

WHAS  Louisville  and  affiliated  Courier 
Journal  and  Louisville  Times  have 
started  extensive  campaign  to  give  fac- 
tual Insight  into  postwar  plans  of  lead- 
ing Louisville  industrial  and  retail 
firms.  Survey  was  started  immediately 
after  V-J  Day  to  report  reconversion 
problems  and  employment  levels  etc. 
factually  as  well  as  through  statements 
from  executives.  A  40-page  booklet  cov- 


ering years  1939-1944  also  has  been  pre- 
pared. 

KECA  Trade  Deal 
LOS  ANGELES  DADLY  NEWS,  in  a 
two-way  trade  deal,  has  started  twice- 
weekly  quarter-hour  news  commentary 
featuring  Manchester  Boddy,  editor  and 
publisher,  on  KECA  Los  Angeles.  In 
exchange  station  has  daily  radio  news 
and  personalities  column  in  paper. 

Mutual  Contest 
MUTUAL  is  sponsoring  a  contest  to 
determine  which  station  did  the  most 
effective  promotion  job  on  the  network 
World  Series  broadcast.  Trade  news 
editors  will  act  as  judges. 

Reprint 

C.  E.  HOOPER  sent  all  subscribers 
with  the  Sept.  30  network  evening  com- 
mercial program  report  reprints  of  the 
article  describing  the  new  Hooper  serv- 
ices from  the  Sept.  17  issue  BROAD- 
CASTING. 

Religious  Folder 
FOLDER  has  been  prepared  by  Voice  of 
Prophecy,  transcribed  and  live  religious 
program  service,  describing  program 
features  and  organization.  Booklet  is 
illustrated. 

Trade  Letter 
BI-WEEKLY  trade  letter  starting  Oct. 
15  will  be  prepared  by  WFAS  White 
Plains,  N.  Y.,  for  distribution  to  buy- 
ers and  account  executives.  Letter  will 
give  briefs  on  new  and  renewal  busi- 
ness and  programs. 

News  Summaries 
NEWSCASTERS  of  WIBC  Indianapolis 
are  presenting  three-minute  news  sum- 
maries at  weekly  luncheon  meetings 
of  seven  business  clubs. 

WWL  Spoon 

PLASTIC  spoon  accompanies  promotion 
piece  distributed  by  WWL  New  Or- 
leans. Theme  used  is  "Stir  Up  Sales  to 
the  Deep  South". 

Cards 

CARDS  bearing  "Don't  you  know  the 
war  is  over?"  have  been  distributed  for 
posting  to  clients  and  friends  by  Burton 
Browne  Adv.,  Chicago. 

Fair  Booths 

KIDO  Boise,  Ida.,  sponsored  two  booths 
at  Idaho  Southwestern  State  Fair  to 
graphically  show  how  radio  works.  Photo 
of  stars  was  displayed. 


NEW  COURSE  "Radio  and  the  Class- 
room Teacher"  has  been  organized  at 
Springfield  College,  Springfield,  Mass.. 
by  Luella  Hosktos,  radio  executive  of 
American  Red  Cross  information  bu- 
reau. Started  Oct.  4,  course  will  include 
lectures  by  Doris  Corwith,  assistant  to 
the  manager  of  NBC  public  service  de- 
partment; Dr.  Herta  Herzog,  manager 
of  radio  research,  McCann-Erickson; 
Frederick  Coe,  producer  of  NBC  televi- 
sion shows;  Walter  Johnson,  assistant 
general  manager  of  WTIC  Hartford, 
Conn. 


AS  AN  EXPERIMENT,  NBC  publicity 
manager,  Sydney  H.  Eiges,  has  sent  a 
plastic  mat  of  Fred  Allen  to  newspapers 
which  the  network  usually  services  with 
mats.  Instructions  for  use  of  mats 
were  included,  asking  editors  for  their 
reaction  as  a  guide  to  future  planning. 


1M41 

TWIN  FALLS  •  IDAHO 


BROADCASTING    •    Broadcast  Advertising 


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OH  ices  in  Chicago  •  New  York  •  St.  Louis  •  Los  Angeles  •  San  Francisco 

REPRESENTING  LEADING  RADIO  STATIONS 


Spoiisqrs  |A 


STAZE  Inc.,  New  York  (denture  ad- 
hesive), expects  to  Increase  its  spon- 
sorship of  hillbilly  and  religious  pro- 
grams to  100  stations  by  Jan.  1.  Pro- 
grams now  are  carried  on  KTRH  KPEL 
KUTA  WMBG  WDSU.  Staze  also  spon- 
sors Rex  Miller  three  weekly  on  full 
Don  Lee  Network;  full  hour  morning 
"WHN  Newsreel"  seven  weekly  on  WHN 
New  York,  and  the  Henry  Gladstone 
quarter-hour  news  period  three  weekly 
on  WOR  New  York.  Agency  is  Raymond 
Spector  Co.,  New  York. 

EARLY  &  DANIEL  Co.,  Cincinnati 
(Tuxedo    animal    and    poultry  feeds). 


starting  early  in  October  resumes 
"Smilin'  Ed  McConnell"  transcription 
broadcasts  for  26  weeks  on  WPLA  WLW 
WPTF  WBT  WCHS  WJAX  WIOD  WHAS. 
Charles  Michelson  Radio  Transcrip- 
tions, New  York,  produced  records,  and 
Keelor  &  Stites,  Cincinnati,  is  agency. 
WILLIAM  ESTY  Co.,  New  York,  has  re- 
signed account  of  Lehn  &  Fink,  New 
York  (Hinds  Creams),  after  eight  years. 
Company  sponsors  "Blind  Date"  Friday 
on  American.  Agency  will  continue  to 
handle  show  until  new  agency  is  ap- 
pointed, 

MISSION  PAK  PRODUCTS,  Los  Ange- 


"YOUR 


ROCHESTER,  N.  Y. 


50,000  WATT 
CLEAR  CHANNEL 
1180  ON  DIAL 


Affiliated  with  the 

NATIONAL  BROADCASTING  COMPANY 

National  Sales  Representative 
GEORGE  P.  HOLLINGBERY  CO. 


PREVIEWING  a  series  of  spot  announcements  which  started  on  187  Keystone 
Broadcasting  System  stations  Sept.  24  for  Emerson  Drugs,  Baltimore  (Bromo- 
Seltzer)  are  (1  to  r) :  Mort  Adams,  KBS  vice-president;  John  H.  Kelley,  vice- 
president  in  charge  of  advertising  for  Emerson  Drug  Co.;  Noel  Rhys,  KBS;  L.  S. 
Hanson,  account  executive  of  McCann-Erickson,  New  York,  Emerson  agency. 


les  (glazed  fruits,  candy),  adding  to 
southern  California  schedule  on  Oct, 
29  starts  daily  participation  in  com- 
bined "Sunrise  Salute"  and  "House- 
wives Protective  League"  programs  on 
KNX  Los  Angeles,  with  44  spots  weekly 
on  KMPC  Hollywood.  Contracts  are  for 
13  weeks.  Agency  is  Hillman-Shane- 
Breyer,  Los  Angeles. 

MENNEN  Co.  "Fun  at  Breakfast  With 
Ford  Bond",  transcribed  comedy  series, 
had  added  23  stations  to  list  of  90  out- 
lets already  broadcasting  program  five 
days  a  week  for  five-minute  periods 
at  selected  times  betwen  7  and  8  a.m. 
Four  new  comedians  have  been  added 
to  the  show.  Agency  is  Duane  Jones 
Co.,  New  York. 

NEW  JERSEY  CONFERENCE  of  Metho- 
dist Church  at  Ocean  City,  N.  J.,  made 
an  appropriation  of  $3,000  for  new  ven- 
ture into  field  of  evangelism  by  radio. 
New  Jersey  Conference  will  join  Phila- 
delphia Conference  in  sponsoring  13 
week  series  of  Sunday  afternoon  re- 
ligious programs  this  winter.  Broad- 
casts will  originate  in  Old  St.  George's 
Church,  Philadelphia. 
RETAIL  MERCHANTS  ASSN.,  Peters- 
burg, Va.,  has  contracted  with  WSSV 
Petersburg  for  two  programs  daily  to 
promote  Petersburg  and  the  shopping 
advantages  of  the  city.  To  run  for 
52  weeks,  programs  are  heard  12:30- 
12:45  p.m.  and  10:30-11  p.m.  Mos- 
kin  Stores,  Petersburg,  has  signed 
for  13  week  sponsorship  on  WSSV  of 
"Moskin's  Mountain  Music",  Monday 
through  Friday  9:15-9:30  p.m.  McBride- 
Rennicks  Co.  Petersburg,  is  sponsoring 
daily  11-11:05  p.m.  newscast.  Mutual 
co-op,  "Inside  of  Sports",  7:45-8  p.m. 
Monday  through  Friday,  hag  been 
signed  for  sponsorship  on  WSSV  for 
52  weeks  by  Tri-Motor  Sales  Co.,  Peters- 
burg. 

ROBIN  HOOD  FLOUR  MILLS,  Mont- 
real (Robin  Hood  oats),  has  started 
weekly  half-hour  musical  quiz  show  on 
CKEY  Toronto.  Account  placed  by 
Young  &  Rubicam,  Montreal.  J.  S. 
Laing  Agencies.  Toronto  (Rachelle 
Hormone  cream),  has  started  thrice- 
weekly  spots  for  one  year  on  CKEY, 
through  A.  J.  Deane  &  Co.,  Toronto. 
Pfunder's  Ltd.,  Toronto  (Plunder's  tab- 
lets), has  started  spot  and  flash  an- 
nouncements six  days  weekly  on  CKEY, 
through  Mansen-Gold  Adv.,  Minneapo- 
lis. 

FOREMAN  &  CLARK,  Los  Angeles 
(chain  clothiers),  to  promote  opening 
of  its  women's  specialty  division,  The 
Forewyn  Shop,  started  four-week  cam- 
paign Oct.  1  and  is  using  daily  partici- 
pation in  "Sunrise  Salute"  and  "House- 
wives Protective  League"  on  KNX  Los 
Angeles;  Ronny  Mansfield  on  KFI  Los 
Angeles  and  Frances  Scully  program 
on  KECA  Los  Angeles.  Agency  is  Bots- 
ford,  Constantine  &  Gardner,  Los  An- 
geles. 

CHRISTIAN  HEURICH  Brewing  Co., 
Washington,  D.  C,  has  added  Monday 
through  Wednesday  quarter-hour  "Sym- 
phonic Swing"  to  schedule  on  WOL 
Washington.  Program  is  aired  7:15  p.m. 
P.  LORILLARD  Co.  New  York,  (Old 
Golds),  starts  sponsorship  Oct.  22  of 
Clem  McCarthy  racing  resumes  on  WHN 
New  York,  6:15-6:30  p.m.  Five  weekly 
Agency  is  Lennen  &  Mitchell,  New  York. 
JOHN  EICHLER  Brewing  Co.,  New 
York  (Eichler's  beer),  Sept.  28  started 
"Football      Forecasts",  quarter-hour 


weekly  program  of  football  news,  on 
WJZ  New  York,  Fri.  7-7 :15  p.m.  Program 
will  replace  American's  "Headline  Edi- 
tion" on  WJZ  only.  Agency  is  Geare- 
Marston,  Philadelphia. 
FRED  BENIOFF,  San  Francisco  (fur- 
rier), has  signed  52  week  contract  with 
KYA  San  Francisco  for  Monday  through 
Friday  "Man  on  the  Street"  program. 
Placed  by  Ad  Fried  Adv.,  Oakland. 
DELANES  JEWELERS,  Oakland,  Cal.. 
has  contracted  with  KGO  San  Fran- 
cisco for  Ira  Blue  sportscasts,  Satur- 
day 5:45  p.m.,  through  Ad  Fried  Adv., 
Oakland. 

INTERSTATE  CIRCUIT  Inc.,  Dallas 
(movie  chain),  has  added  three  quarter- 
hours  weekly  to  schedule  on  WFAA 
Dallas,  Tex.,  through  Steel  Adv.,  Hous- 
ton. Iowa  Canning  Co.,  Cedar  Rapids, 
has  signed  for  six-month  sponsorship 
on  WFAA  of  quarter-hour  "Music  for 
Everyone",  through  W.  D.  Lyon  Co.. 
Cedar  Rapids. 

BEAUMONT  Co.  St.  Louis,  (Four  Way 
Cold  Tablets)  has  signed  for  sponsor- 
ship of  Morgan  Beatty  news  over  WMAQ 
Chicago,  Monday-Wednesday-<Friday 
1:45-2  p.m.  (CST).  Contract  signed 
through  Donahue  &  Co.,  New  York. 
MAPLE  LEAF  MILLING  Co.,  Toronto 
(flour),  has  started  transcribed  spot 
campaign  on  23  Canadian  stations.  Ac- 
count placed  by  Cockfield,  Brown  & 
Co.,  Toronto. 

GENERAL  DRY  BATTERIES  of  Canada, 
Toronto,  has  started  one-minute  hock- 
ey stories  on  23  Canadian  stations. 
Agency  is  McKlm  Adv.,  Toronto. 
SHERIFF'S  Ltd.,  Toronto  (puddings), 
has  started  weekly  (half -hour  "Fun 
Parade"  on  CKWX  Vancouver  for  one 
year.  Agency  is  Cockfield,  Brown  &  Co., 
Toronto. 

GROCERY  STORE  PRODUCTION 
SALES  Co.,  New  York,  to  promote 
Cream  of  Rice,  Oct.  1  started  thrlce- 

(Continued  on  page  57) 


9ntAe  Wb&MahAet 


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JOHN  BLAIR  ft  CO. 


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Page  56    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


SponsoRS  ^ 


(Continued  from  page  56) 

weekly  quarter-hour  newscast  on  KGO 
San  Francisco.  Account  Is  bandied  by 
Duane  Jones  Co.,  New  York.  Boos  Bros.. 
San  Francisco  (clothier),  Is  sponsoring 
"Speaking  of  Sports",  Friday  9:45-10 
p.m.,  on  KGO.  Agency  Is  Foote,  Cone 
&  Beldlng,  San  Francisco.  Germalne 
Seed  &  Plant  Co.,  Los  Angeles  (garden 
seeds),  has  signed  for  sponsorship  of 
Norvell  Gillespie  "Garden  Guide"  Sat- 
urday 9:15-9:30  a.m.  on  KGO.  Agency 
Is  Steeler,  Millar  &  Ebbets,  Los  An- 
geles. 

UNITED  FRUIT  Co.,  New  York  (bana- 
nas), Sept.  21  started  "Make  Believe 
Ballroom"  on  WNEW  New  York,  Fri. 
6:35-6:45  p.m.,  for  52  weeks.  Spot  an- 
nouncements have  been  used  three 
weekly  on  WNEW  since  January.  Com- 
pany also  sponsors  spots,  chain  breaks, 
and  participations  on  175  stations,  in- 
cluding Canada.  Agency  is  BBDO,  N.  Y. 
LYMAN  AGENCIES,  Toronto  (Fellow* 
syrup),  has  started  six- weekly  spots  on 
a  number  of  Canadian  stations.  Agency 
is  Ronalds  Adv.,  Toronto. 
PURINA  MILLS,  Woodstock,  Ont.  (Pu- 
rina products),  Is  using  spots  six  days 
weekly  on  a  number  of  Canadian  sta- 
tions. Account  placed  by  James  Fisher 
Adv.,  Toronto. 

WHITE  LABS.,  Newark,  N.  J.  (Feena- 
mint  and  Chooz),  has  started  spots  on 
a  number  of  Canadian  stations,  through 
Baker  Adv.,  Toronto. 
MORRIS  ROSENBERG  Co.,  Los  Angeles 
(Rose  peanut  butter),  has  appointed 
The  Mayers  Co.,  Los  Angeles,  to  handle 
advertising.  Radio  will  continue  to  be 
used. 

BONCQUET  LABS.,  Glendale,  Cal.  (vit- 
amins), is  using  schedule  of  two  to 
seven  transcribed  spots  weekly  on 
KUTA  KFWB  KRKD  KFVD.  Other  sta- 
tions will  be  added.  Agency  Is  Barton 
A.  Stebbins  Adv.,  Los  Angeles. 
GEORGE  WASHINGTON  Coffee  Refin- 
ing Co.,  Morris  Plains,  N.  J.,  Oct.  1 
started  schedule  of  nine  spots  per  week 
on  KMPC  Hollywood  for  8  weeks 
through  Ruthrauff  &  Ryan,  New  York. 
SEECK  &  KADE  Inc.,  New  York  (Per- 
tussin), has  started  five- weekly  quar- 
ter-hour transcribed  program  on  KMPC 
Hollywood  for  26  weeks  through  Erwln. 
Wasey  &  Co.,  New  York. 
KING  JEWELRY  Co.,  Los  Angeles  (re- 
tall  jewelry),  Oct.  6  started  weekly  half- 
hour  audience  participation  program, 
"The  Three  B's",  on  KNX  Hollywood. 
Contract  is  for  52  weeks.  Agency  is 
Raymond  Keane  Adv.,  Los  Angeles. 
FIRESTONE  TIRE  &  RUBBER  Co., 
Akron,  sponsored  films  of  welcome  to 
Admiral  of  the  Fleet  Chester  W. 
Nimitz  and  Red  Army  Marshal  Gregory 
Zhukov  taken  in  Washington  Oct.  5 
and  presented  on  NBC's  television  sta- 
tion WNBT  New  York  same  night, 
i  Agency  for  Firestone  Is  Sweeney  & 
James  Co.,  Cleveland. 
SMITH  BROS.,  Poughkeepsie,  N.  Y. 
(cough  drops),  Oct.  1  started  placing 
series  of  20  dramatized  spots  coast-to- 
coast  in  Canada  for  13  weeks.  Firm 
plans  renewals  until  March  31  of  these 
contracts.  French  language  discs  are 
being  placed  in  Quebec  market.  Agen- 
cy is  Harry  E.  Foster  Agencies,  Toronto. 


1190  ON  THE  DIAL-CLEAR  CHANNEL 


BROADCASTING  • 


WEINREICH  BROS.  Co.,  New  York 
(Marvella  Pearls),  is  now  sponsoring  on 
WQXR  New  York  "Great  Names  In 
Music",  Monday  -  Wednesday  -  Friday 
9:15-9:30  p.m.  Scripts  of  program  are 
being  made  available  by  firm  to  de- 
partment and  Jewelry  stores  for  use  In 
local  radio  advertising. 

SEARS  ROEBUCK  &  Co.,  Los  Angeles, 
In  13-week  Shop-Early-for-Chrlstmas 
campaign,  on  Oct.  4  started  using  heavy 
schedule  of  day  and  night  transcribed 
announcements  on  five  Los  Angeles 
area  stations.  List  Includes  KNX  KFI 
KFWB  KECA  KHJ.  Others  will  be  add- 
ed. Agency  is  The  Mayers  Co.,  Los  An- 
geles. 

OKLAHOMA  GAS  &  ELECTRIC  Co.. 
Oklahoma  City,  is  sponsoring  on  WKY 
Oklahoma  City  "Music  for  Everyone", 
Thursday  6:30-7  p.m.  Contract  Is  for 
26  weeks.  Program  features  20-plece  or- 
chestra and  WKY  artists. 

TREMCO  Mfg.  Co.,  Cleveland  and  To- 
ronto (construction  and  maintenance 
materials),  has  named  FRANCIS  M. 
PAUL  as  advertising  manager  and  G. 
M.  Basford  Co.  as  agency. 

ATLANTA  MILLING  Co.,  Atlanta,  Ga., 
is  sponsoring  six  quarter-hour  morning 
local  newscasts  weekly  on  WGST  At- 
lanta. Davison  Paxon  Co.,  local  depart- 
ment store,  is  sponsoring  series  of  10- 
minute  sports  programs  preceding 
Georgia  Tech  football  games  each  Sat- 
urday on  WGST. 

KELLY  KAR  Co.,  Los  Angeles  (used 
cars),  adding  to  its  heavy  Southern 
California  radio  schedule,  on  Sept.  24 
started  sponsoring  thrice-weekly,  local 
cut-in  on  H.  V.  Kaltenborn  on  KFI 
Los  Angeles  and  "The  Old  Corral",  five 
times  per  week  on  KFWB  Los  Angeles. 
Agency  Is  The  Tullls  Co.,  Los  Angeles. 

MANNING'S  Inc.,  Los  Angeles  (Pacific 
Coast  restaurant  chain),  promoting 
opening  of  new  local  coffee  shop  in  a 
four-week  campaign  which  started 
Oct.  1  and  Is  using  schedule  of  dally 
announcements  on  KMPC  KFAC 
KMTR.  Agency  Is  Knollin  Adv.,  Los 
Angeles. 

BOHEMIAN  DISTRIBUTING  Co.,  Los 
Angeles  (Acme  beer),  Sept.  30  started 
weekly  American  Professional  League 
football  games  from  Gilmore  Stadium 
on  KMTR  Hollywood.  Contract  is  for 
14  weeks.  Firm  in  addition  is  using 
transcribed  musical  programs  and  spots 
on  17  southern  California  and  Arizona 
stations.  Agency  is  Brisacher,  Van  Nor- 
den  &  Staff,  Los  Angeles. 

CONSOLIDATED  ROYAL  CHEMICAL 
Corp.,  Chicago  (Puruna,  Kolorbak), 
Oct.  1  started  daily  transcribed  quar- 
ter-hour program  on  KPAS  Pasadena. 
Cal.,  for  26  weeks.  Agency  is  O'Nell. 
Larson  &  McMahon,  Chicago. 

HOFFMAN  CANDY  Co.,  Los  Angeles 
(boxed  chocolates),  out  of  radio  during 
the  war,  Oct.  8  starts  schedule  which 
includes  daily  participation  In  com- 
bined "Housewives  Protective  League" 
and  "Sunrise  Salute"  programs  on 
KNX  Hollywood;  thrice-weekly  partici- 
pation in  "Make  Believe  Ballroom"  on 
KFWB  Los  Angeles;  thrice-weekly  spot 
announcements  on  KECA  Hollywood. 
Contracts  are  for  13  weeks.  The  Mayers 
Co.,  Los  Angeles,  has  account. 

PEERLESS  TEXTILE  PRODUCTS  Co., 
San  Francisco,  has  appointed  Garfield 
&  Guild  Adv.,  that  city,  to  handle  ad- 
vertising. Media  selection  will  result 
from  current  survey  being  made  by 
agency. 

COLGATE-PALMOLIVE-PEET  Co.,  New 

York,  has  placed  12  Colgate  dental 
cream  spots  a  week  for  52  weeks  on 
WPEN  Philadelphia,  through  Ted  Bates 
Inc.,  New  York. 

UNITED  WALLPAPER  Inc.,  Chicago, 
has  appointed  MALCOLM  LUND  as  ad- 
vertising director.  Former  advertising 
manager  of  Parker  Pen  Co.,  Lund 
headed  several  national  campaigns  for 
WPB  and  OPA  in  Washington.  He  will 
also  serve  as  advertising  director  for 
Trimz  Inc.,  a  United  Wallpaper  sub- 
sidiary. Company  also  appointed  JOHN 
STILLER,  former  advertising  manager 
of  American-Marietta  Co.,  as  assistant 
to  Mr.  Lund. 

MARTIN  JEWELERS,  Chicago,  Oct.  15 
starts  quarter-hour  recorded  program 
daily  on  WAIT  Chicago.  Contract  for 
13  weeks  was  placed  by  Rocklin  Irving 
&  Assoc.,  Chicago. 

D.  L.  &  W.  Coal  Co.,  New  York  (Blue 
coal),  has  started  weekly  half -hour 
transcribed  "The  Shadow"  on  CKEY 
Toronto.  Agency  Is  Vickers  &  Benson, 
Toronto. 

BEN  HUR  Products  Inc.,  Los  Angeles 
(coffee),  through  Foote,  Cone  &  Beld- 

st  Advertising 


in  addition  to  contests  and  stunts, 
feature  skits  built  about  Individual 
commercials.  Additional  sponsors  In- 
clude Triangle  Publications,  Philadel- 
phia (Daily  Telegraph)  through  Smith. 
Bull  &  McCreery,  Hollywood;  Esquire 
Inc.  (Coronet  Magazine),  through 
Schwimmer  &  Scott,  Chicago;  Crosby 
Productions,  Hollywood  (motion  pic- 
tures), through  Ruthrauff  &  Ryan,  Los 
Angeles;  Boncquet  Labs.,  Glendale. 
Cal.  (vitamins),  through  Barton  A. 
Stebbins  Adv.,  Los  Angeles. 
BARKER  BROS.,  Los  Angeles  (home 
furnishings),  Oct.  1  started  thrice- 
weekly  quarter-hour  "Backgrounds  for 
Living"  on  KNX  Hollywood.  Contract 
is  for  52  weeks.  Edgar  Harrison  Wile- 
man,  director  of  home  advisory  bureau 
for  that  firm,  conducts  series  which 
originates  from  studio  In  Los  Angeles 
store.  Agency  Is  Mays  &  Bennett,  Los 
Angeles. 

CURTIS  PUB.  Co.,  Philadelphia,  has 
named  Lewis  &  Gllman,  Philadelphia, 

as  agency. 

BEAUMONT  Labs.,  St.  Louis  (4- Way  cold 
tablets),  Oct.  1  started  half-mlnute 
daily  announcements  through  Feb.  18, 
1946,  on  WNEW  New  York,  totalling  10 
spots  weekly.  Company  also  sponsors 
(Continued  on  page  -58) 


IF  It  Were  RABBIT, 
You'd  Soon  Know  It!" 

Customers  don't  come  back  for  shoddy  merchandise. 
Nor  does  a  local  advertiser  long  continue  a  station 
which  doesn't  sell  his  goods! 

So  WDAY  is  especially  proud  of  the  many  local 
sponsors  it  has  held  for  a  decade  or  more;  some 
much  more.  Take  Hoenck's  Fur  Store.  For  twelve 
years  its  five-days-a-week  program  has  run  without 
a  break.  And  Hoenck's  is  only  one  of  eighteen 
"locals"  who  have  been  with  WDAY,  steadily,  from 
ten  to  twenty-three  years! 
What's  your  deduction  from  that? 

WDAY,  iirc 

 — 

FARGO,  N.  D. 

970  KILOCYCLES  .  .  .  5000  WATTS 
FREE  &  PETERS,  INC.,  NATIONAL  REPRESENTATIVES 

October  8,  1945    •    Page  57 


CLOSED  CIRCUIT  broadcast  on  Mu- 
tual brings  together  (1  to  r):  F.  W. 
Fitch,  president  of  F.  W.  Fitch  Co.; 
Edgar  Kobak,  Mutual  network  presi- 
dent, and  Theodore  Christiansen,  pub- 
lic relations  counsel  for  National  Assn. 
of  Retail  Druggists.  Over  5,000  Inde- 
pendent and  chain  store  druggists, 
wholesalers  and  salesmen  heard  what 
they  had  to  say  about  Fitch  sponsored 
"Rogue's  Gallery"  which  moved  from 
NBC  to  Mutual  Sept.  27. 


lng,  Los  Angeles,  Oct.  1  started  using 
participation  schedule  In  "Three  Men 
on  a  Mike"  on  KFWB  Hollywood  for 
eight  weeks.  Daily  25-mlnute  program. 


SponsoRs  ^ 


(Continued  from  page  56) 

announcements  on  New  York  stations 
WOR  WJZ  WHN  WMCA  in  addition  to 
spots,  quarter-hour  transcribed  pro- 
grams and  five-minute  newscasts  on 
50  stations  throughout  the  country. 
Agency  is  Donahue  &  Coe,  New  York. 

CONFECTIONS  Inc.,  Chicago  (candy 
and  Snacks,  Karmel  Korn),  Oct.  13 
starts  participations  in  Jack  Arthur 
show  on  WEAF  New  York,  Monday 
through  Saturday  8:15  a.m.  Contract 
for  52  weeks  placed  through  Olian  Adv.. 
Chicago. 

BAYSIDE  NATIONAL  BANK,  Bayslde. 
L.  I.,  Oct.  3  starts  participations  on  Pat 
Barnes  program  on  WEAF  New  York. 


Monday  through  Saturday  7:05  a.m. 
Contract  for  52  weeks  placed  through 
S.  Duane  Lyon,  New  York. 

SCHILLER-DUBROW,  New  York  (Schlllu 
women's  apparel),  has  appointed  HER- 
BERT CHASON  Co.,  New  York,  to  han- 
dle advertising.  Account  in  planning 
spot  campaign  about  Jan.  1. 

FLORENCE  SMITH  VINCENT,  formerly 
with  Earl  Newsom  &  Co.,  has  joined 
S.  B.  Penick  &  Co.,  New  York  (drugs 
and  chemicals),  as  advertising  man- 
ager. 

TERRY  BLANE  PRODUCTS  Co.,  New 
York  (Crestone  Liquid  Creme  Sham- 
poo), has  appointed  Paris  &  Peart,  New 
York,  to  handle  campaign  which  is  said 
to  include  participation  programs  and 
spots. 

SAFEWAY  STORES,  Vancouver  (na- 
tional chain  grocers),  has  started 
drama  serial  "Aunt  Mary"  five  weekly 
on  CJOR  Vancouver.  Account  is  placed 
by  J.  Walter  Thompson  Ltd.,  Montreal. 


HOWARD  NELSON,  war  correspondent 
for  WDAY  Fargo,  N.  D.,  has  returned 
to  the  station  following  a  trip  to 
Norway  to  get  story  of  present  condi- 
tions and  interviews  of  government  and 
military  figures.  He  contacted  list  of 
relatives  of  listeners  in  WDAY  area.  On 
programs  prepared  for  WDAY  he  inter- 
viewed Crown  Prince  Olaf;  Gen.  Otto 
Ruge,-  supreme  commander  of  all  armed 
forces  in  Norway;  C.  J.  Hambro,  presi- 
dent of  Norwegian  Parliament;  Bishop 
Eivind  Bergrav.  This  was  second  trip 
to  Norway  for  Nelson,  first  being  in 
1935.  New  member  of  WDAY  news  staff 
is  HELEN  SAUNDERS. 

CPL.  CHARLES  WOODS,  former  news- 
caster of  WOR  New  York,  WCAU  Phil- 
adelphia and  WLW  Cincinnati,  last 
week  was  assigned  to  the  public  rela- 
tions office  of  McGuire  General  Hos- 
pital, Richmond,  Va.,  where  he  edits 
McGuire  soldier  publication. 

LEE  BLAINE  has  been  named  to  han- 
dle news,  sports  and  special  events  for 
WCBI  Columbus,  Miss.,  and  the  Mid 
South  Network. 

DON  PRYOR,  CBS  correspondent,  re- 
turned to  Manila  after  two  months  in 
China,  described  Shanghai  with  one 
word,  "nauseating",  in  recent  broadcast 
from  Manila.  Pryor  said  that  Japanese 
soldiers  who  toured  Shanghai  while  he 
was  there  were  still  arrogant  and  had 
no  sense  of  guilt,  and  many  of  them 
occupied  best  apartments  while  Ameri- 
can soldiers  slept  on  the  floor  of  the 
YMCA. 

BILL  HERBERT,  CBC  war  correspon- 
dent and  former  newscaster  of  CBR 
Vancouver,  has  returned  from  overseas 
to  Vancouver,  after  serving  with  Ca- 
nadian forces  in  Italy,  France,  Holland 
and  Germany,  and  at  CBC  overseas 
headquarters,  London. 

DALE  MORGAN,  special  events  an- 
nouncer with  Cowles  organization  for 
10  years,  has  transferred  from  WHOM 
New  York  to  WOL  Washington. 

MARGARET  SHARPE,  former  feature 
writer  for  Boston  Tribune,  is  new  re- 
porter with  news  bureau  of  KPRO 
Riverside.  Cal. 

JOSEPH  MOIK,  former  feature  writer 
for  Tulsa  Daily  World,  has  been  named 
news  editor  of  WWL  New  Orleans. 

KATHERINE  KERRY,  formerly  fea- 
tured on  "Albers  Homemakers  Hour" 
on  NBC  Pacific  stations  and  at  one 
time  public  relations  and  promotional 
director  for  West  Coast  beet  sugar  in- 
dustries, has  joined  Universal  Network 
(KSFO)  San  Francisco,  as  commenta- 
tor on  daily  women's  program. 

ELMER  DAVIS,  commentator  on  CBS 
before  he  was  drafted  by  President 
Roosevelt  to  serve  as  head  of  the  OWI. 
will  be  available  for  broadcasting  after 
his  return  from  a  Florida  vacation,  ac- 
cording to  his  representatives,  Thomas 
L.  Stix  &  J.  G.  Gude. 

EDWARD  R.  MURROW,  CBS  European 
news  chief,  Oct.  1  sailed  from  New  York 
to  London  on  the  Queen  Merry. 

LOUIS  H.  EDMONSON,  former  news- 
caster at  KSD  St.  Louis,  has  joined  the 
faculty  of  U.  of  North  Carolina  to  in- 
struct series  of  radio  courses  including 
news,  continuity,  programming  and 
production. 

WILSON  (Bud)  FOSTER,  NBC  war  cor- 
respondent and  more  recently  news  an- 
nouncer of  KPO  San  Francisco,  has 
been  shifted  to  NBC  Hollywood  to  han- 
dle special  events  under  JOE  ALVIN. 
West  Coast  director  of  news  and  spe- 
cial events.  Foster  will  also  be  teamed 
with  JOHN  STORM  on  daily  "Okay  for 
Release"  on  NBC  Pacific  stations. 

H.  V.  KALTENBORN,  NBC  commenta- 
tor, has  written  a  book  entitled  "World 
Peace  Primer",  which  is  being  offered 
free  to  listeners  who  write  for  copies 
at  local  stations.  Book  traces  events 
leading  to  World  War  II  and  lists  steps 
taken  by  United  Nations  .to  outlaw 
war  in  future.  Kaltenborn  is  heard 
Monday  through  Friday,  7:45-8  p.m.. 
sponsored  by  Pure  Oil  Co.,  Chicago. 

JOHN  HENRY,  known  as  the  "flying 
sports  commentator"  of  KVOO  Tulsa, 
Okla.,  has  flown  an  estimated  5,000 
miles   the  past  six  months  to  cover 


sports  events  and  gather  material  for 
his  week-night  "Sports  Call"  program. 
He  has  covered  as  many  as  three  foot- 
ball games  in  different  locations  dur- 
ing Friday  night-Saturday  night  period. 
MARTHA  ELLEN  FIELDS,  reporter,  has 
been  added  to  news  staff  of  KOME 
Tulsa,  Okla. 

LEONARD  L.  COLBY,  director  of  pub- 
lic relations  for  Kalamazoo  College,  Kal- 
amazoo, Mich.,  has  been  named  sports 
editor  and  director  of  promotion  for 
WKZO  Kalamazoo. 

CHARLES  MAILEY,  released  from  the 
Army,  has  returned  to  the  KDKA  Pitts- 
burgh newsroom. 

BOB  BRUMBY,  Mutual  correspondent 
who  returned  last  week  from  Japan 
after  a  year  in  the  Pacific  area,  will 
represent  Mutual  on  a  nation-wide  lec- 
ture tour  following  a  rest  at  his  home 
in  Georgia. 

TED  HANNA,  news  director  of  WADC 
Akron,  has  joined  CBS  "World  News" 
writing  staff  in  New  York.  Prior  to  his 
WADC  affiliation  he  was  associate  edi- 
tor of  WGAR  Cleveland. 
ALL  AMERICAN  Cables  &  Radio,  and 
Mackay  Radio  &  Telegraph  Co.,  sub- 
sidiaries of  American  Cable  &  Radio 
Corp.,  have  applied  to  the  FCC  to  re- 
duce press  rates  from  5c  to  4c  per  word 
between  New  York  and  South  and  Cen- 
tral America.  Companies  also  have  re- 
quested reductions  between  Washing- 
ton, San  Francisco  and  Latin  Ameri- 
can cities. 


American  Shifts  Mep. 

NEWEST  ASSIGNMENTS  for 
American  Broadcasting  Co.'s  for- 
eign correspondents  has  been  an- 
nounced by  Richard  L.  Tobin,  di- 
rector of  news  for  American.  They 
are:  Arthur  Feldman,  London; 
James  Long,  Paris;  Edd  Johnson, 
Berlin;  Ann  Stringer,  Rome;  Rob- 
ert Sturdevant,  Stockholm;  Ned 
Nordness,  Oslo;  Charles  Foltz, 
Madrid;  Joseph  Newman,  Buenos 
Aires;  Edmund  L.  Souder  Jr., 
Shanghai;  David  Brent,  Manila; 
Mike  Peng,  Chungking;  Frederick 
B.  Opper  and  Lawrence  Tighe,  Ja- 
pan; William  Ewing,  Pearl  Har- 
bor; Dickson  Brown,  Sydney;  and 
Janet  Flanner  covering  the  Nurem- 
berg trials  assisting  H.  R.  Bauk- 
hage  and  Lowell  Bennett. 


A  SERIES  on  radio  commentators 
titled  "The  Canned  Opinion  Industry" 
starts  in  October  issue  of  Common 
Sense,  written  by  Norbert  Muhlen. 


BALANCED  DIET 

for  Listeners 

Good  program  planning  means  loyal  listening 
audiences  for  users  of  WHIO,  favorite  local  station 
of  the  prosperous  Dayton  and  Miami  Valley 
market. 

Is  your  message  on  the  menu?  You  will  be  in 
good  company  on  WHIO. 


NEWS:  UP,  INS,  AP,  Plus  CBS'  Best;  also 
a  variety  of  popular  local  programs. 


THERE'S  ONLY 

1 

EMPIRE  STATE 
BUILDING 
but 

WHN  REACHES  2  NEW  YORKS 

(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,401, 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
Metro-Goldwyn-Mayer— 
Loew's  Affiliate 


Page  58    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


IRST       IN  FACSIMILE 


INCH  TELECOMMUNICATIONS,  INC.,  PASSAIC,  N.  J. 


10  EAST  40th  STREET,  NEW  YORK  CITY 


BUFFALO'S  GREATEST 
REGIONAL  COVERAGE 


BROADCASTING 

COMPANY 
I  STATION 

I  5000  WATTS  BY  DAY 


COLUMBIA 
NETWORK 


Miss  Wason 


FIVE-WEEKLY  noontime  half-hour 
variety  program  started  by  KYW  Phil- 
adelphia, "Lunch  Time  With  A  Punch 

Line",  presents  Clarence  Fuhrman  and 
orchestra,  several  vocalists  and  comedy 
talent  team  of  Joe  Carney  and  Jack 
Davis.  Aired  with  Informal  approach, 
program  is  scheduled  to  be  opened  for 
public  audience. 


WINX  Forum 

WEEKLY  round  table  discussion  pro- 
gram started  on  WINX  Washington  by 
Betty  Wason  Is 
titled  "Call  to  Ac- 
tion" and  features 
half-hour  forum  on 
topics  of  the  mo- 
ment. Often  origi- 
n  a  1 1  n  g  from  the 
place  of  action,  such 
as  first  discussion 
on  atomic  bomb 
control  by  legisla- 
tive representatives 
from  lounge  of  Sen- 
ate Radio  Gallery, 
half-hour  Tuesday 
afternoon  program 
is  conducted  with 
counsel  of  a  nine- 
woman  advisory  committee.  Miss  Wason 
Is  a  former  war  correspondent  and  cov- 
ered action  In  Norway  and  Greece.  She 
also  was  held  prisoner  in  Berlin. 


Second  Cycle 
SECOND  transcription  series  of  13  dra- 
matic adaptations  of  children's  books; 
produced  by  the  Junior  Leagues  of 
America  to  promote  tolerance  and  un- 
derstanding among  children  9-12  years 
old,  will  be  completed  Oct.  15.  Called 
"Books  Bring  Adventure",  series  will  be 
used  in  schools,  libraries,  junior  leagues 
and  other  organizations  throughout  the 
country.  First  series  was  produced  last 
October. 


Canadian  Variety  Show 
PREPARED  In  England  for  Canadian 
listeners  Is  a  new  Sunday  variety  pro- 
gram "Dominion  Special"  aired  on  CBC 
Dominion  network.  Program  Includes 
visits  to  towns  and  villages  in  England 
where  Canadians  were  stationed  during 
the  war,  discussions  on  problems  and 
questions  of  the  day,  Interviews,  quiz 
and  musical  hits  from  most  popular 
London  show  of  the  week. 


Personality  Study 

SCIENTIFIC  character  analysis  is  fea- 
tured on  "Let's  Get  Acquainted",  new 
program  started  on  WGN  Chicago.  Aired 
Monday,  Wednesday  and  Friday  as  early 
afternoon  quarter-hour,  program  in- 
cludes personality  quiz  and  questions 
and  answers  on  psychology  submitted 
by  listeners. 


Youth  Program 
PARENT-TEACHERS  ASSN.  and  four 
high  schools  of  Tulsa,  Okla.,  participate 
in  new  KOME  Tulsa  program,  "Youth 
Looks  at  Life",  started  Oct.  3  and  to 
be  aired  throughout  school  year  to  help 
combat  juvenile  delinquency. 

Question  Series 
DESIGNED  to  answer  questions  of  civil- 
ians regarding  the  Army  discharge  sys- 
tem, two  new  programs  have  been 
started  by  WOWO  Ft.  Wayne.  "G-I  An- 
swer Man"  and  "Your  Veteran"  are  pre- 
sented weekly. 


School  Series 
FIVE-MINUTE  series  following  CBS 
"School  of  the  Air"  program  has  been 
started  by  WWNC  Asheville,  N.  C,  In 
which  20  western  North  Carolina 
schools  participate.  Scripts  are  written 
by  student  groups  and  acted  by  stu- 
dents. 


Aid  to  Servicemen 

IN  COOPERATION  with  New  York 
Daily  mirror  and  Skouras  Theaters, 
"This  Is  Our  Cause"  program,  broad- 
cast Sat.  9-9:30  a.m.  on  WOR  New 
York,  is  presented  to  help  servicemen 
locate  lost  members  of  their  families. 
Dally  Mirror  prints  weekly  list  and 
photographs  of  persons  sought  and  66 
Skouras  theaters  in  New  York  area  fea- 
ture weekly  trailers  calling  attention  to 
WOR  broadcasts.  Archdale  Jones  is  con- 
ductor of  series,  which  has  been  on 
WOR  since  January  1944  as  "Where 
Are  Thev  Now?" 

Other  Americas 

DESCRIPTIVE  JOURNEYS  in  and 
about  Latin-America  are  featured  on 
new  weekly  CBC  network  series  "The 
Other  Americas",  conducted  by  Allan 
Anderson,  chief  of  the  Latin-American 
section  of  Canadian  Wartime  Informa- 
tion Board.  He  recently  returned  from 
a  trip  to  nine  South  American  coun- 
tries. 

Rutgers  Forum 

WEEKLY  broadcasts  of  "Rutgers  Uni- 
versity Forum"  direct  from  Rutgers  U. 
campus  at  New  Brunswick,  N.  J.,  started 
Oct.  1  on  WAAT  Newark.  Faculty  mem- 
bers and  distinguished  guests  discuss 
news  Wed.  8:30-9  p.m.  throughout  the 
year. 

New  Products 

PACKAGE  show  entitled  "It's  New— and 
True!",  designed  to  tell  about  "tomor- 
row's products,  here  today"  and  of  new 
products  and  processes,  is  being  read- 
ied for  sponsorship  by  Arde  Brainson 
Assoc.,  New  York. 


Student  Round  Table 

ROUND  table  discussions  on  current 
events  for  students  9  to  13  years  start- 
ed Oct.  6  by  WQXR  New  York.  Titled 
"New  York  Times  Youth  Forum",  half- 
hour  unrehearsed  program  features 
participation  by  four  pupils. 


Swing  Session 

DESIGNED  for  younger  set,  weekly 
half-hour  Saturday  morning  "Swing 
Teen  Time"  has  started  on  KECA 
Hollywood.  Peter  Stone,  teen-ager,  is 
m.c. 

Air  City  Council 

CHML  Hamilton,  Ont.,  plans  to  broad- 
cast regular  sessions  of  the  Hamilton 
City  Council  at  an  early  date. 


Cues  From  "Blister" 

A  "Blister,"  new  device  enab- 
ling Program  Director  Homer 
Fickett  to  give  performers  their 
cues  from  a  location  only  several 
feet  from  the  microphone  on  U.  S. 
Steel  Corp.'s  Theater  Guild  of  the 
Air,  has  been  constructed  by  Frank 
Marx,  director  of  general  engineer- 
ing for  American,  and  Ben  Adler, 
facilities  engineer  for  network. 
First  tried  on  Sept.  20  program, 
the  device  is  a  stationary,  sound- 
proof glass  enclosure  built  where 
orchestra  pit  is  generally  located 
and  is  connected  with  control  room 
by  inter-communication  line.  Pro- 
gram director  gives  all  on-stage 
cues  from  the  blister. 


WPAT  Paterson  sponsors  a  baseball 
team  composed  of  teen-age  boys  which 
last  week  won  the  championship  of  the 
Paterson  Recreation  League.  Station 
also  sponsors  a  basketball  team  for 
youth,  both  teams  sponsored  In  con- 
junction with  a  North  Jersey  move- 
ment to  help  combat  juvenile  delin- 
quency. 


BUFFALO'S 
50,000 


WATT 
STATION 


DAY  and  NIGHT 


BUFFALO 
BROADCASTING 
CORPORATION 

HAND  BUILDING,  BUFFALO,  NEW  YORK 
Nationol  Representative:  FREE  &  PETERJ,  INC  I 


BUFFALO 
BROADCASTING 
CORPORATION 

RAND  BUILDING,  BUFFALO.  NEW  YORK 
National  Representative:  FREE  &  PETERS, INC. 


Page  60    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


NBC's  Newest  Mile-a-Minute 
Recorded  Musical  •  • 


•  To  help  you  build  up  a  greater  listen- 
ing audience  for  this  show,  NBC  Radio- 
Recording  Division  supplies  an  exclu- 
sive promotion  kit  containing  Broadcast 
.  .  .  Press  .  .  .  Display  and  Direct-Mail 
Promotion  Aids. 


NOW  READY  ...  an  NBC  Recorded  Musical  "seething"  with  rhythm 
out  of  this  world  .  .  .  romance  .  .  .  song.  It  has  everything  you  want  for  a 
spectacular  quarter-hour  musical  to  broadcast  in  your  own  town  exclusively. 

It  has  ART  VAN  DAMME,  whose  irresistible  swing  style  and  sensa- 
tional accordion  interpretations  were  first  brought  to  light  when  the  late 
Ben  Bernie  hired  him  as  featured  soloist  with  the  Maestro's  orchestra 
and  today  is  known  the  country  over  as  "the  man  who  gets  a  rocking 
beat  from  an  accordion." 

It  has  A  VERSATILE  COMPANY  OF  MUSICIANS  .  . .  each  a  master 
of  his  particular  instrument— drums,  guitar,  bass  and  vibes. 

It  has  the  warm,  vibrant  songs  of  LOUISE  CARLYLE  .  .  .  featured 
singer  on  a  nation-wide  network  program  .  .  .  whose  voice  and  stylized 
interpretations  of  popular  songs  are  familiar  to  millions  of  listeners. 

Put  them  all  together  . .  .  add  your  favorite  jazz  classics,  memory  tunes, 
hit  tunes  ...  the  GIFTED  DIRECTION  AND  PRODUCTION  OF  NBC 
RADIO-RECORDING  DIVISION  ...  and  you  have  a  show  which  can 
step  up  listening  traffic  and  sell!  Send  for  your  audition  record  today. 


NBC 


WING  DIVISION 

AMI  RICA'S  NUMStttMfgjg'uftCf  Of  RECORDED  PROGRAMS 


«  Service  if  Drill 
Corporation  •!  I 


RCA  Bldg..  Radio  City,  New  York  •  Chicago  •  Washington  •  Hollywood  •  Son  Francisco 


In  the  Ark-La-Tex  area,  KWKH 
— with  its  50,000  watts— is  the 
No.  1  Medium,  with  full  coverage 
and  SELLING  POWER  in  this 
prosperous  market. 


CBS  ★  5  0,0  0  0  WATTS 

*7^c  SAneveficrt  *?imeA  Station 
SHREVEPORT,  LOUISIANA 
Represented  fay  The  Branham  Co. 


To  keep  pace  with  the  important 
radio  developments  now  unfolding 
in  AM-FM-Television,  subscribe  to- 
day to  the  weekly  issues  of 


BROA%<i§TING 

The  Weekly^%^Newsmogaiine  of  Radio 

Broadcast  Advertising- 


and  1946  YEARBOOK  Number 


-SUBSCRIPTION  RATES  - 


$5  a  year  —  $8  two  years 

BROADCASTING  •  NATIONAL  PRESS  BLDG.  •  WASHINGTON,  D.  C. 


Service  Front 

(Continued  from  page  2 A) 

Simmington  "consistently  demon- 
strated outstanding  technical  abil- 
ity in  station  installation  and  in 
the  maintenance  and  servicing  of 
delicate  critical  radio  equipment 
.  .  .  reducing  to  a  minimum  the 
number  of  hours  of  broadcast  time 
lost  during  repairs.  Through  his 
high  conception  of  cooperation  he 
voluntarily  trained  other  less  ex- 
pert radio  personnel  to  become 
highly  qualified  radio  station  tech- 
nicians and  thus  insure  better 
broadcasting  service." 


Major  Eckhouse 
ROBERT  D.  ECKHOUSE,  former- 
ly in  radio  production  in  New  York 
and  New  Jersey  has  been  pro- 
moted to  major  in  the  Public  Re- 
lations Branch,  Army  headquar- 
tered in  Rome.  He  also  has  been 
awarded  the  Bronze  Star  for  meri- 
torious conduct  and  expects  his 
Army  release  shortly.  He  will  re- 
turn to  radio  work  in  the  New 
York  area. 

Quan  Gets  Majority 
VICTOR  QUAN,  chief  of  the  tech- 
nical production  section  of  AFRS, 
Los  Angeles,  and  before  entering 
military  service  superintendent  of 
C.  P.  MacGregor  Co.,  Hollywood 
transcription  producers,  has  been 
promoted  to  major. 

WAVE  on  the  Waves 
CPL.  WALTER  KANER,  former- 
ly director  of  publicity  and  special 
events  of  WLIB  New  York,  is  di- 
recting a  continuous  all-day  round 
of  radio  programs  on  board  a 
troop  ship  on  its  way  to  the  Philip- 
pines. A  "floating  radio  station", 
WAVE  (with  apologies  to  WAVE 
Louisville,  Ky.),  has  been  set  up 
and  news,  sports  results,  music  and 
entertainment  are  brought  to  the 
GIs  by  Cpl.  Kaner,  with  the  help 
of  other  radio-minded  GIs  and 
AFRS  transcriptions. 

Serwin  Promoted  in  AFN 
SGT.  JAY  E.  SERWIN,  former  an- 
nouncer with  WLAW  Lawrence, 
Mass.,  has  been  named  program  di- 
rector of  the  American  Forces  Net- 
work station  at  Reims.  He  is  be- 
lieved to  be  the  youngest  service- 
man to  hold  such  a  position  with 
AFN. 

Part  of  'Big  Sweat' 

"AN  ISLAND-HAPPY  family" 
stationed  at  Pacific  Headquarters 
of  AFRS,  Honolulu,  last  week  re- 
ported to  Broadcasting  on  their 
status  as  part  of  the  "Big  Sweat", 
sweating  it  out  probably  through 
the  winter  in  the  Pacific.  Included 
in  the  group  of  commercial  radio 
men  there  are  (not  bothering  with 
military  rank  "now  that  the  war's 
over")  :  Mel  Wissman,  WWJ  De- 
troit; Al  Bufnngton,  WBAL  Balti- 
more; Ed  Truman,  Cowles  Broad- 
casting stations,  and  our  corre- 
spondent; Rod  Mitchell,  CBS  short- 


CONGRATULATIONS  on  a  job 
well  done  go  to  M/Sgt.  Alvin  M. 
Josephy  Jr.,  USMCR  combat  cor- 
respondent, as  Brig.  Gen.  Robert  L. 
Denig,  Marine  Corps  Public  Rela- 
tions head,  presents  him  with  the 
Bronze  Star,  for  heroic  action 
against  the  enemy  on  Guam.  Sgt. 
Josephy  was  in  news  and  special 
events  with  WOR-Mutual  and  later, 
OWI  before  joining  the  Corp. 


wave;  Bob  Eisenbach,  WEAF  New 
York;  Jimmy  Schell,  WATL  At- 
lanta; Bob  Sammon,  WABC  New 
York ;  Ken  Corliss,  W JR  Detroit. 


SEP'  BUYS  RIGHTS 
TO  BUTCHER  BOOK 

CAPT.  HARRY'  C.  BUTCHER'S 
new  book,  "Three  Years  With  Eis- 
enhower," will  be  completed  in 
about  six  weeks,  with  publication 
by  the  year's  end  by  Simon  & 
Schuster.  Capt.  Butcher,  who  was 
Naval  aide  to  Gen.  Eisenhower  for 
three  years,  has  the  status  of  con- 
sultant to  CBS,  having  resigned 
his  Washington  vice-presidency. 
He  has  not  announced  his  plans 
following  completion  of  the  book, 
but  he  is  expected  to  return  to 
radio. 

Simultaneously,  the  Saturday 
Evening  Post  announced  last  week 
that  it  had  purchased  magazine 
rights  to  the  war  diary  for  $175,- 
000 — which  it  was  believed  the  high- 
est price  ever  paid  for  such  rights. 
The  Post  will  run  a  series  of  from 
seven  to  ten  installments,  begin- 
ning in  the  late  fall  or  early  win- 
ter, preceding  publication  of  the 
book.  Capt.  Butcher  began  the 
diary,  which  was  kept  on  micro- 
film, in  the  summer  of  1942  at  Gen. 
Eisenhower's  suggestion. 


Ft.  Wayne  Ad  Clinic 

FRANK  E.  PELLEGRIN,  NAB 
director  of  Broadcasting  Ad- 
vertising, will  present  the  me- 
dium's story  before  annual  Fort 
Wayne  Sales  Training  Conference 
&  Clinic,  to  be  held  Oct.  10  by  the 
Fort  Wayne  Chamber  of  Com- 
merce. Some  300  business  execu- 
tives will  take  a  one-day  course  in 
advertising.  Mr.  Pellegrin  will  ad- 
dress the  entire  conference  and 
then  conduct  a  sectional  meeting 
on  broadcasting. 


IMPORTANCE  of  science  and  the  ne- 
cessity of  training  scientists  is  told  in  a 
booklet,  "Science  for  Life  or  Death" 
by  Brig.  Gen.  David  Sarnoff,  RCA  pres- 
ident. Article  is  reprinted  from  the  New 
York  Times  of  Aug.  10,  1945. 


Page  62    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


#  #  # 


WOW,  due  to  its  nearly  ideal  frequency  of 
590  kilocycles,  used  with  5,000  watts, 
CAN  be  HEARD  clearly  within  a  one 
hundred  mile  radius*  of  its  transmitter. 
WOW  is  LISTENED  to  because  it  is  a 
basic  NBC  station,  furnishing  the  top  ra- 
dio entertainment  of  the  day,  supported 
by  first-class  local  features  and  NEWS. 
These  are  reasons  why  WOW  gives  you 
the  BIGGEST  AUDIENCE  an  advertis- 
ing dollar  will  buy  in  the  Omaha  trade 
territory. 


IT'S  A  TACr. . . . 

The  chart  above,  based  on  computations  by  compe- 
tent radio  engineers,  shows  how  much  MORE  power 
is  needed  to  lay  down  a  lYi*  millivolt  signal  100 
miles  at  frequencies  higher  than  590  kilocycles.  The 
frequencies  shown  are  approximately  those  of  other 
full-time  stations  in  the  Omaha  area. 

*WOW'$  %-millivolt  contour  actually  reaches  out  nearly  200  milesl 


ROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  63 


FULL  OF 
SALES  VITAMINS 

KQV'S  non-network  business  runs  50%  over  its 
network  billings— shows  recognition  of  KQV's 
strong  local  coverage  by  national  accounts.  1410 
kc— 1000  w— Basic  Mutual  Network. 


■Timlin  i: 


ALLEGHENY   BROADCASTING  CORP. 

National  Representatives:  WEED  &  CO. 


News 

{Continued  from  page  26) 

the  interpretative  function  of  com- 
mentary is  valued  by  radio  audi- 
ences and  is  considered  almost  as 
important  as  the  broadcasting  of 
straight  news. 

The  potency  of  news  as  an  au- 
dience builder  is  not  news  to  broad- 
casters. Answers  to  the  question — 
"When  you  turn  on  your  radio  to 
hear  the  news,  do  you  usually  tune 
to  one  particular  station  first?" — 
reveal  the  inclination  of  the  over- 
whelming majority  of  listeners  to 
think  of  a  specific  station  as  their 
preferred  radio  news  source. 
Eighty-four  per  cent  reported  that 
they  usually  tune  to  a  particular 
station  for  news.  Fourteen  per  cent 
said  they  do  not  tune  to  a  particu- 
lar station,  and  2.2%  gave  no  an- 
swer to  this  question.  Collateral 
evidence  secured  in  this  investiga- 
tion indicates  that  many  listeners 
are  keen  enough  to  distinguish  be- 
tween the  quality  of  a  station's 
general  programming  and  the  qual- 
ity of  its  news.  Some  stations 
whose    overall    programming  is 


weak  have  nevertheless  succeeded 
in  impressing  listeners  with  the 
quality  of  their  news  service. 

Preferences 

Although  the  conventional  15- 
minute  news  stanza  is  preferred  by 
the  majority  of  listeners  (undoubt- 
edly the  result  of  conditioning), 
24%  vote  for  programs  of  more  or 
less  than  15  minutes'  duration. 
Nineteen  per  cent  say  they  prefer 
newscasts  of  less  than  15  minutes, 
only  4%  like  more  than  15  min- 
utes. Replies  to  the  question:  "How 
long  do  you  prefer  news  broad- 
casts to  be?"  were: 
Preference  for  Length  of  Newscasts 

5  minutes  or  less   7.6% 

10  minutes   11.6% 

15       "    74.0% 

30       "    4.3% 

Don't  Know    1.6% 

No  Answer   0.9% 

Total  100.0% 

War's  end  will  unquestionably 
produce  some  slackening  in  the  fre- 
quency of  listening  to  news  pro- 
grams— how  much  which  will  be 
indicated  by  future  studies. 


Frequency  of  Listening  to  News 

(By  City  Size) 

Listen  2  Times  per  Day  or  Less       Listen  More  Than  2  Times  per  Day 


IT 


Village 


%  70 


TV  Metallic  Backgrounds  Many  Applications  Filed 
Found    More    Effective   For  New  Canada  Outlets 


NATIONALLY  REPRESENTED  BY  ADAM  J.  YOUNG,  JR.,  INC. 

Page  64    •    October  8,  1945 


CHET  KULESZA,  technical  su- 
pervisor of  art  and  production  at 
BBDO,  New  York,  and  Ted  B. 
Grenier,  chief  engineer  of  Metro- 
politan Television  Inc.,  New  York, 
believe  that  they  have  found  a 
simple  solution  for  a  television 
background  problem  that  has  baf- 
fled experts  for  years.  It  is  that 
use  of  metallic  backgrounds  in- 
stead of  usual  flat  grays  results  in 
black  tones  being  blacker  when  tele- 
vised, clarity  of  colored  objects  is 
improved,  problem  of  back  lighting 
is  simplified,  and  less  light  is  re- 
quired for  cameras. 

Reflective  silver  background  was 
used  for  what  is  believed  to  be 
the  first  time  on  the  du  Pont  tele- 
cast Sept.  14  on  WRGB  Schenec- 
tady. Results,  according  to  F.  A. 
Long,  in  charge  of  BBDO  televi- 
sion activities,  were  better  than 
any  achieved  heretofore  with  flat 
gray  backgrounds. 


ALL  PARTS  of  Canada  are  repre- 
sented in  applications  filed  with 
the  Canadian  Broadcasting  Corp. 
Board  of  Governors  and  Dept.  of 
Transportation,  Ottawa,  for  new 
stations.  In  western  Canada  these 
facilities  are  sought:  Penticton, 
B.C.,  250  w  on  1450  kc,  call  letters 
CKOK;  Dawson  City,  Yukon,  250 
w,  1230  kc;  Powell  River,  B.C., 
250  w,  1400  kc;  St.  Boniface,  Man., 
1  kw,  1250  kc,  call  letters  CKSB; 
Winnipeg,  250  w,  1230  kc,  call 
letters  CJOB. 

In  eastern  Canada:  St.  John,  N. 
B.,  5  kw,  1470  kc  with  directional 
antenna;  Oshawa,  Ont.,  100  w,  1240 
kc  (under  consideration);  Granby, 
Que.,  250  w,  1450  kc,  call  letters 
CHEF,  when  CHLN  Three  Rivers 
increases  power  to  1  kw  and  moves 
to  550  kc ;  Sherbrooke,  250  w,  1240 
kc;  Riviere  du  Loupe,  250  w,  1400 
kc.  Prospective  licensees  in  most 
cases  are  businessmen  or  veterans. 


BROADCASTING    •    Broadcast  Advertising 


federal's 

men  know 

Mievowave 


On  a  gusty  March  day  in  1931  .  .  .  when  man's  voice  was  beamed 
across  the  English  Channel  from  an  antenna  less  than  an  inch  long 
and  powered  by  a  mere  half-watt  .  .  .  Microwave  was  born. 

This  was  the  inauguration  of  a  new  technique  in  the  art  of  com- 
munication .  .  .  blazing  the  trail  for  modern,  high  fidelity  television, 
FM  transmission,  pulse  time  modulation,  plurality  of  currents  on  a 
common  carrier,  and  certain  other  commercial  applications  for  this 
technique. 

Many  of  the  scientists  now  at  work  in  Federal  laboratories  partici- 
pated in  that  triumph  and  helped  in  its  developement  through  the 
years.  Now  they  are  engaged  in  extending  its  application,  opening 
vast  and  striking  possibilities  for  the  future  of  communications. 

Pioneer  in  the  field  of  microwave  ...  a  contributor  to  radio  progress 
for  more  than  35  years  .  .  .  Federal  stands  for  leadership  in  research, 
development  and  manufacture  of  equipment  and  components  for 
every  segment  of  the  communications  industry. 


Federal  Telephone  and  RadiaCorpomtion 


Newark  1,  N.  J. 


These  Two  Stations  Provide  the  Only  Full 
Coverage  of  This  Rich  Pennsylvania  Area 


||  WJAC 

A  ^"JOHNSTOWN  / 

\  Dunlo.**^ 

\  Oovidsville  + 
^      •  •  v 

%  Windber  ^ 


^  Roaring  Spring  ^ 

BOTH  STATIONS  ARE  SOLD 
IN  COMBINATION  RATE 
TOR  NETWORK  AND  SPOT 


National  Representatives 

HEADLEY-REED  COMPANY 

New  York,  Chicago,  Detroit,  Atlanta,  San  Francisco,  Los  Angeles 


J 


WJW  has  the  recipe  for  results.  Across  the 
board,  Monday  thru  Friday,  WJW  delivers 
more  morning  dialers  per  dollar  in  Cleveland 
...up  to  20%  more  than  any  other  station. 


Radio  Aid  Asked 
On  Food  Problem 

Truman,  Anderson  Meet  with 
Media  Representatives 

RADIO  aid  in  the  United  Nations 
effort  to  solve  some  of  the  world's 
acute  food  problems  was  sought 
Tuesday  at  conferences  held  by 
President  Harry  S.  Truman  and 
Secretary  of  Agriculture  Clinton 
P.  Anderson  with  media  represen- 
tatives. 

The  meetings  were  preliminary 
to  the  Oct.  16  United  Nations  con- 
ference in  Quebec  at  which  a  Food 
and  Agriculture  Organization  is  to 
-be  organized,  with  delegates  from 
all  the  nations  slated  for  partici- 
pation. These  delegates  will  be  of 
cabinet  rank. 

Representing  broadcasting  at 
the  Tuesday  meetings  were  Jess 
Willard,  NAB  vice-president,  and 
William  B.  Ryan,  KFI  Los  Ange- 
les, a  member  of  the  NAB  board; 
Paul  W.  Kesten,  CBS  executive 
vice-president;  Frank  E.  .  Mullen, 
NBC  vice-president  and  general 
manager;  Dorothy  Lewis,  NAB 
coordinator  of  listener  activity. 

First  steps  to  set  up  a  group  of 
United  Nations  organizations  were 
taken  at  the  San  Francisco  confer- 
ence last  spring.  The  Food  and 
Agriculture  Organization  is  to  in- 
clude all  agricultural  products  in- 
cluding food,  fisheries  and  forestry 
products.  It  will  cover  consumer 
problems  as  well  as  production  and 
distribution. 


A.  S.  CLARKE  AIDED 
IN  'FUSE'  RESEARCH 

THOSE  MINUTE  proximity  fuses, 
considered  by  many  as  an  electronic 
contribution  second  only  in  im- 
portance to  the  atomic  bomb,  ex- 
plain the  whereabouts  during  the 
war  of  A.  S.  "Red"  Clarke,  engi- 
neer and  broadcaster. 

Mr.  Clarke,  vice-president  of 
the  Virginia-Carolina  Broadcast- 
ing Corp.,  which  is  preparing  ap- 
plications for  facilities  in  Dan- 
ville, Va.,  has  worked  since  two 
weeks  after  Pearl  Harbor  on  de- 
sign and  development  of  the  fuses 
— smallest  and  most  intricate  elec- 
tronic assemblies  ever  conceived. 

Early  experimentation  in  which 
Mr.  Clarke  participated  was  un- 
der the  auspices  of  the  Ordnance 
Development  Division  of  the  Na- 
tional Bureau  of  Standards.  After 
early  patent  applications  were 
filed  by  this  group,  Mr.  Clarke  was 
transferred  to  the  Office  of  Scien- 
tific Research  and  Development  as 
senior  technical  aide  to  the  chair- 
man of  Division  4  of  the  National 
Defense  and  Research  Committee. 
At  the  war's  end  he  was  manager 
of  the  electronics  division  of  Bowen 
&  Co.,  Bethesda,  Md.,  supervising 
a  pilot  plant  manufacturing  proxi- 
mity fuses.  Mr.  Clarke  formerly 
was  owner  of  WBTM  Danville  and 
was  at  one  time  associated  with 
the  engineering  consultant  firm, 
McNary  and  Wrathall. 


TELEMOBILE 

Paramount  Produces  Control 
 Room  on  Wheels  


■ 


Operator  at  Telemobile 

PARAMOUNT's  Television  Station 
W6XYZ  has  introduced  something 
new  to  the  industry,  according  to 
Klaus  Landsberg,  the  station's 
video  director.  It  is  the  Telemobile, 
combining  all  control  equipment 
necessary  for  the  operation  of 
two  television  cameras,  including 
the  synchronizing  pulse  generator, 
sweep  signal  generator,  power  sup- 
plies and  monitoring  units. 

Functional  design  was  the  main 
consideration,  but  the  Telemobile 
is  also  easy  on  the  eyes.  It  is  so 
small  it  can  be  operated  in.  a  sta- 
tion wagon  during  pick-ups,  with 
no  cabling  of  units  required.  It  can 
be  moved  from  one  studio  to  an- 
other. There  is  built-in  air  cooling, 
keeping  the  over  200  tubes  at  low 
temperature.  And  to  aid  servicing, 
a  compartment  is  provided  for  tools 
and  spare  parts. 


View  of  Telemobile  Interior 


Former  OWI,  OTA  A  Men 
Named  to  HIS  Positions 

TWO  former  Office  of  War  Infor- 
mation officials  and  one  from  the 
Office  of  Inter- American  Affairs 
have  been  added  to  the  Interim 
International  Information  Service 
of  the  State  Dept.  to  handle  inter- 
national shortwave  broadcasts,  it 
was  announced  last  week. 

Charles  Kline  of  Lewisburg,  W. 
Va.,  with  the  OIAA  the  past  four 
years  and  a  former  AP  foreign  cor- 
respondent, has  been  named  chief 
of  the  Inter-American  Branch, 
HIS.  Templeton  Peck  of  Pomona, 
Cal.,  with  OWI  since  October  1941, 
is  chief  of  the  European  Branch, 
and  George  E.  Taylor,  Seattle,  OWI 
man  since  December  1942,  has  been 
appointed  chief  of  the  Far  Eastern 
Branch. 


ABC  Network    Wf-llW  5000  Watts 

CLEVELAND,  O.  WW  WV     WW  DAY  AND 

REPRESENTED     NATIONALLY     BY     HEADLEY-REED  COMPANY 


Page  66    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


JOHNSON 


NOW  IN  PRODUCTION 

ON  PHASING  EQUIPMENT 


You  no  longer  have  to  be  satisfied  with 
mere  planning  for  better  market  coverage! 
Johnson  engineers  are  now  ready  to 
tackle  your  directional  antenna  problem 
and  to  get  the  Phasing  Equipment  you 
need  into  production. 
Phasing  equipment  by  Johnson  can  be 
found  successfully  operating  in  more  than 
50  broadcast  stations  and  is  backed  by 
over  20  years  experience  in  the  manu- 
facture of  radio  transmitting  equipment. 
All  major  components  used  in  Johnson 
Phasing  and  Antenna  coupling  equipment 
are  designed  and  manufactured  by 
Johnson,  assuring  the  best  material  and 
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A  Johnson  Phasing  Unit  can  be  made  to 
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Orders  for  Phasing  and  Coupling  equip- 
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250  WEST  57  STREET  •  NEW  YORK  1  9,  N.  Y. 
IN  CANADA:  NORTHERN  ELECTRIC  COMPANY 

Page  68    •    October  8,  1945 


MEMBERS  of  the  Council  on  Journalism  attending  a  Council  meeting  in 
Chicago  are  (1  to  r)  :  A.  A.  Fahy,  general  manager  KABR  Aberdeen, 
S.  D.;  Karl  Koerper,  managing  director  KMBC  Kansas  City;  F.  K. 
Baskette,  Division  of  Journalism,  Emory  U.,  Atlanta;  E.  R.  Vadebon- 
coeur,  WSYR  Syracuse,  N.  Y.,  chairman  of  NAB  Radio  News  Commit- 
tee; Charles  L.  Allen,  Dept.  of  Journalism,  Northwestern  U.,  Evanston, 
111.;  Fred  S.  Siebert,  Dept.  of  Journalism,  U.  of  Illinois,  Urbana; 
Arthur  Stringer,  Promotion  Director,  NAB,  Washington;  William  Ray, 
Director  of  News  and  Special  Events,  NBC  Central  Division;  I.  Keith 
Tyler,  Director  of  Radio  Education,  Ohio  State  U.,  Columbus;  Arthur  R. 
Kirkham,  vice-president  of  KOIN  Portland,  Ore;  H.  Quentin  Cox,  KGW 
Portland,  Ore.,  and  War  Finance  Division,  Treasury  Dept.,  Washington; 
Mitchell  V.  Charnley,  Dept.  of  Journalism,  U.  of  Minnesota,  Minneapolis. 


N.  Y.  Listeners  Like 
Classical     Music  Best 

NEW  YORK  listeners  prefer 
classical  music  to  light  music,  ac- 
cording to  increasing  demands  of 
listeners  who  have  requested 
WQXR  New  York  to  add  an  hour 
of  evening  classical  music  to  its 
schedule.  Starting  Oct.  1,  station 
broadcasts  "An  Hour  of  Sym- 
phony", daily  11:05-12  midnight, 
in  addition  to  an  earlier  period  of 
symphonic  music,  "Symphony 
Hall",  heard  nightly  at  8:05-9  p.m. 
New  program  replaces  an  hour  of 
light  music  which  has  been  fea- 
tured on  WQXR  for  past  seven 
years,  and  makes  a  total  of  two 
hours  of  classical  music  each  night 
on  the  station. 


NBC  Talent  Shows 

FOURTH  annual  NBC  Parade  of 
Stars  program  was  scheduled 
Sunday  and  Monday,  Oct.  7  and  8, 
when  network's  top  personalities 
united  to  bring  two  special  broad- 
casts to  listeners.  Under  direction 
of  C.  L.  Menser,  NBC  vice-presi- 
dent in  charge  of  programs,  shows 
were  scheduled  Sunday,  5-6  p.m. 
and  Monday  10-11  or  11:30  p.m. 
and  were  part  of  overall  campaign 
of  NBC  advertising  and  promotion 
department. 


Lutherans  Rebroadcast 
Hour  to  Overseas  Radio 

ALREADY  HEARD  over  714  sta- 
tions in  the  U.  S.,  the  Lutheran 
Hour  will  be  rebroadcast  over  nine 
stations  in  Italy,  36  in  Australia, 
one  in  Athens,  and  one  in  Lisbon. 
According  to  its  conductor,  Dr. 
Walter  A.  Maier,  cost  will  approx- 
imate $1,000,000  a  year  and  all 
broadcasts  will  be  transcribed  in 
Portuguese,  Italian,  German,  Greek  1 
and  Slovak. 

Lutheran  Laymens  League,  spon-  I 
sors,  recently  purchased  two  new 
super-power  outlets  near  the  Mex 
ican  border,  Dr.  Maier  said,  and 
has  opened  offices  in  Buenos  Aires 
and  Rio  de  Janeiro.  The  League 
hopes  to  establish  its  own  stations 
in  Europe  within  a  year,  accord- 
ing to  Dr.  Maier. 


Correction 

IN  REPORTING  renewal  of 
County  Fair,  sponsored  by  Borden 


Co.,  New  York,  on  176  American! 
stations,  Broadcasting  on  Sept.  24j 
erroneously  stated  that  Allan  Melt-I 
zer  Inc.,  New  York,  was;  agency 
handling  account.  Kenyon  &  Eck-I 
hardt,  New  York,  •  is  advertising 
agency;  Allan  Meltzer  Inc.  handles^ 
publicity. 


from 


9  finest  flboy 


Other  Hilton  Hotels  from  Coast  to  Coast.  Chicago: 
The  Stevens  f  Dayton  >  The  Dayton-Bilimore;  Los 
Angeles:  The  Town  House.  C.  N.  Hilton,  President. 


BROADCASTING    •    Broadcast  Advertisin 


CHOICE 

IN 

CHATTANOOGA 

IS 


NAB  Inaugural 

(Continued  from  page  15) 
9inquencies  had  been  overlooked, 
the  Commission  in  effect  purging 
it  of  past  violations.  Chairman 
Porter  produced  this  portion  of 
Justice  Miller's  opinion: 

"This  argument  has  much  the 
same  substance  as  would  a  conten- 
tion   that   because    an  indulgent 
judge  has  repeatedly  granted  pro- 
bation to  a  confirmed  criminal  he 
would  be  barred  from  considering 
r'  the  criminal's  past  record,  when  he 
)  next  committed  a  crime  and  again 
;•  applied  for  probation." 

Man  of  Perception 

V  This  analogy,  Chairman  Porter 
■1  said,  "indicates  a  perception  of  the 
h  business  of  greater  significance 
i  i  *han  a  mere  arbiter." 
3  Then  he  continued:  "However,  I 
\  am  hopeful  to  believe  that  the  real 
;  reason  for  the  selection  of  Judge 
|i !  Miller  is  found  in  the  language  of 
"  the  Ward  case.  I  am  certain  that 
t  when  your  committee  discovered 
this  passage,  the  search  for  a  new 
'  president  was  terminated  and  all 

•  agreed,  'Here's  our  man!'  " 
jj  In  this  case  he  quoted  Justice 
e  Miller  as  writing:  "So  long  as  the 
j  Commission  complies  with  the  man- 
date of  the  statute  it  has,  and 

•  should  have,  wide  discretion  in  de- 
termining questions  of  both  public 

!  policy  and  of  procedural  policy  and 
jiff  making  appropriate  rules  there- 
of ore." 

1 1    Said  the  chairman:  "This  is  a 
.  statement  of  a  doctrine  which  we 
will  try  to  follow  with  great  fideli- 
j  :y.  Now  if  anyone  wants  quotable 
.  iicta  for  Judge  Miller's  opinions 
;  reversing  the  Commission,  you  will 
llave  to  look  them  up  yourself.  I 
(nave  tried  desperately  to  resist 
this  temptation  and  have  failed.  So 
I  therefore,  I  must  conclude  my  brief 
'summary  with  a  final  quote  from 
your  new  president  wherein  he  said 
in  a  letter  to  the  editor  of  the  St. 
..Louis  Post-Dispatch: 
1  "There  is  no  more  reason  why  a 
^newscast  should  be  interrupted  for 
[IJ  plug-ugly  than  that  such  ads 
..'Should  be  inserted  in  the  middle  of 
;  /Qews  stories  or  editorials  in  a  news- 
paper; especially  when  the  inter- 
!,;ruption — deliberately  or  unconsci- 
ously, whichever  it  may  be— is  in 
lauseating  contrast  to  the  subject 
mder  discussion  by  the  commenta- 
tor." 

Concluded  the  chairman,  in  his 
resume  of  the  justice's  record:  "I 
want  to  assure  you,  however,  that 
before  we  give  any  consideration  to 
imbodying  this  suggestion  into  a 
rule,  we  will  have  an  appropriate 
JUblic  hearing." 

Foresees  Big  Expansion 

The  chairman  took  a  searching 
ook  into  the  future  of  broadcasting 
md  made  these  predictions,  based 
'  >n  information  from  Commission 
!  'ources  and  private  industry: 
I  Capital  expenditure  over  $5,000,- 
'00,000  in  communications,  includ- 
ing production  of  consumer  goods 

BROADCASTING 


Finch  Names  Three 

PINCH  Telecommunications  Inc. 
has  appointed  the  following  mem- 
bers to  its  board  of  directors :  Cap- 
tain W.  G.  H.  Finch,  U.S.N.R.,  who 
has  returned  to  the  board  after  an 
absence  which  began  before  Pearl 
Harbor,  when  he  resigned  as  pres- 
ident; Vincent  Stanley,  president 
of  Gamewell  Co.,  Newton  Falls, 
Mass.,  and  Herbert  L.  Petty,  exec- 
utive director  of  WHN  New  York. 

during  next  few  years;  result- 
ant jobs  and  unprecedented  expan- 
sion in  facilities  and  services;  FM 
("which  many  of  us  believe  may 
well  supplant  the  present  broad- 
casting system")  gives  promise  of 
some  2,000  to  3,000  new  stations 
in  next  several  years;  capital  ex- 
penditure of  $250,000,000  if  half 
the  existing  AM  sets  are  replaced 
with  FM  receivers  in  next  five 
years;  another  $1,500,000,000  for 
television  sets;  Bell  System  devel- 
oping transcontinental  coaxial  ca- 
ble at  cost  of  $56,000,000;  Western 
Union  to  use  radio  transmission. 

He  referred  to  predictions  that 
within  five  years  157  key  cities 
will  have  TV  transmitters  and  sets 
will  be  sold  at  rate  of  2,500,000  a 
year.  War  has  advanced  electronics 
a  generation  or  more,  he  continued, 
and  vast  projects  are  planned  in 
aviation,  international  telephone 
and  telegraph,  marine  and  other 
lines  of  communication.  Bell  alone 
plans  $2,000,000,000  in  construction. 

On  FCC's  docket,  he  said,  are  513 
applications  for  new  FM  stations, 
129  for  commercial  TV  stations, 
265  for  new  AM  stations  and  147 
for  changes  in  existing  AM  sta- 
tions. FCC  staff  expansion  is 
planned,  he  said. 

Ryan  Voices  Confidence 
In  turning  over  the  NAB  presi- 
dency to  Justice  Miller,  retiring 
President  Ryan  voiced  the  "implicit 
confidence"  broadcasters  have  in 
their  new  executive.  He  declared 
NAB  fortunate  in  securing  the 
services  "during  this  important  ex- 
pansion period  of  so  eminent  a  pub- 
lie  servant  as  Mr.  Justice  Miller," 
and  thanked  broadcasters  with 
"profound  gratitude"  for  their 
"magnificent  support." 

Mr.  Ryan  presented  an  outline 
of  broadcasting's  achievements  and 
problems,  reviewing  NAB  growth. 

Limited  by  lack  of  air  time, 
broadcasters  must  refuse  much  bus- 
iness not  appropriate  for  the  lis- 
tener, Mr.  Ryan  said,  often  reject- 
ing messages  carried  in  printed 
media.  Over-commercialization  is 
another  danger,  he  continued,  but 
explained  that  some  complaints  in 
this  line  may  be  due  to  the  heavy 
contribution  toward  the  war  effort 
(perhaps  $700,000,000  by  stations, 
networks  and  advertisers  when 
final  figures  are  tabulated).  ' 

Surest  way  to  increase  audience 
for  public  interest  programs,  Mr. 
Ryan  said  in  citing  a  frequent  ra- 
dio experience,  is  to  obtain  a  spon- 
sor for  the  programs.  "Every  pro- 
(Continued  on  page  70) 

Broadcast  Advertising 


WD0D 

20th  YEAR 
CBS 

5,000  WATTS  DAY  AND  NIGHT 

PAUL  H.  RAYMER  COMPANY 
NA  TIONAL  REPRESENT  A  TIVE5 


^irbt  ,N  (,)  AUDIENCE 
)—~~~  (2)  PUBLIC  SERVICE  (3)  RESULTS 


"Post  War"  Texar- 
kana  has  ample  resources 
to  purchase  any  worthwhile 
product.  Place  Texarkana  on 
your  "must"  schedule  now. 
For  further  information  write, 
wire  or  phone 

FRANK  O.  MYERS, 

Manager,  KCMC, 

Texarkana,  U.  S.  A. 


October  8,  1945    •    Page  69 


NAB  Inaugural 

(Continued  from  page  69) 
gram  on  the  air  should  he  good 
enough  so  that  some  sponsor  would 
be  disposed  to  buy  it,"  he  suggested. 
"If  it  will  not  stand  that  test  per- 
haps it  is  not  good  enough  for  a 
sustaining  feature." 

Mr.  Ryan  described  radio's 
growth  as  an  advertising  medium 
as  "phenomenal".  In  1927  it  did 
$5,000,000  of  business  with  7,000,- 
000  sets  in  use,  he  recalled,  com- 
pared to  $391,000,000  of  business 
last  year  with  60,000,000  sets.  Ra- 
dio in  the  postwar  world  will  carry 
a  considerable  portion  of  the  bur- 
den of  providing  jobs  through  pro- 
motion of  distribution  of  goods,  he 
concluded. 

In  his  inaugural  address  Presi- 
dent Miller,  referring  to  the  Con- 
gressional decree  that  makes 
broadcasting  one  of  the  most  haz- 
ardous of  all  businesses,  suggested 
that  the  time  may  be  ripe  "for  all 
of  us  who  are  concerned,  to  sit 
down  together  and  look  for  areas 
of  agreement  in  an  effort  to  clarify 
and  reinterpret  the  law."  He  re- 
minded that  "radio  must  meet  the 
challenge  both  of  the  balanced  pro- 
gram and  the  balance  sheet." 

Looking  into  the  future,  Presi- 
dent Miller  reminded  that  mutual 
understanding,  mutual  respect  and 
mutual  confidence   in   each  other 


will  be  required  among  peoples  of 
the  world  as  well  as  among  our 
own  people.  Such  results,  he  added, 
"can  come  only  from  unshackled 
opportunity  to  interpret  and  pub- 
lish to  the  world  the  American  way 
of  life,  of  free,  competitive  enter- 
prise operating  under  disciplined 
self-restraint;  the  American  phi- 
losophy of  government,  by  respon- 
sible leaders  chosen  by  the  people. 

Mr.  Miller  referred  to  nause- 
ating plug-uglies  in  the  midst  of 
a  serious  news  commentary  as  poor 
taste  as  well  as  poor  business  "if 
the  result  is  to  prevent  that  broad- 
cast from  being  heard  at  many  a 
family  fireside." 

Radio  Executive  in  Middle 

Speaking  of  "those  with  axes 
to  grind,  as  well  as  persons  seri- 
ously concerned  with  the  import- 
ance of  properly  balanced  programs 
for  public  consumption,"  who  make 
embarrassing  demands  for  time, 
for  changed  regulations  and  for 
preferred  treatment  on  the  air, 
Mr.  Miller  said  "the  radio  execu- 
tive stands  between  importunate, 
shortsighted  advocates  of  this  or 
that,  on  the  one  hand,  and  the  gen- 
eral public  on  the  other." 

Guests  at  the  head  table  were: 
Commissioner  Charles  R.  Denny, 
FCC;  A.  D.  Willard  Jr.,  NAB; 
Commissioner   E.  K.  Jett,  FCC; 
Maj.  Gen.  Frank  E.  Stoner,  chief, 


.  WSGN  covers  more  of  Alabama  than  any 
other  station,  tops  them  in  listeners  and  costs 
less  per  sale. 

.  .  .  *WSGN  has  the  largest  percentage  of 
daytime  listeners  in  the  Birmingham  area. 

.  .  .  *Ten  out  of  the  Ten  highest  rated  morn- 
ing shows  are  on  WSGN. 


.  .  .  *WSGN's  morning  rating  in  Birmingham 
is  more  than  the  combined  rating  of  all  other 
stations. 

*C.  E.  Hooper  Dec-April  1945 

WSG* 

American  Broadcasting  Co. 
THE  BIRMINGHAM  NEWS- AGE-HERALD  STATION 
Represented  Nationally  by  Headley-Reed  Co. 


MANAGERS  of  stations  represented  by  Taylor-Howe-Snowden  Radio 
Sales  attended  conference  at  Dallas.  At  luncheon  were:  Standing  (1  to  r) 
Jacques  D'Armond,  United  Press;  O.  L.  (Ted)  Taylor,  T-H-S;  Alex 
Keese,  T-H-S;  Duffield  Smith,  Dept.  of  Commerce;  Rush  Hughes,  Rush 
Hughes  Radio  Features;  Tarns  Bixby,  KBIX.  Seated  (left  front  to  rear), 
George  W.  Johnson,  KTSA;  Clyde  B.  Melville,  T-H-S;  Ligon  Smith, 
Business  Music  Inc.;  DeWitt  Landis,  KFYO;  Mrs.  Margaret  Driggs, 
T-H-S;  Raymond  Hollingsworth,  KGNC;  Archie  J.  Taylor,  KRGV.  Right 
front  to  rear,  Ted  A.  Workman,  Glenn  Advertising;  Weldon  Stamps, 
KADA;  Paul  Bruner,  KBIX;  Ivan  Head,  KVSF;  Helen  Caldwell,  KFDM; 
Robert  D.  Enoch,  KTOK;  Olin  Bragg. 


Army  Communications  Service; 
Glen  Bannerman,  president,  CAB; 
William  D.  Hassett,  secretary  to 
President  Truman;  Harold  Smith, 
Director  of  the  Budget;  Maj.  Gen. 
Harry  C.  Ingles,  Chief  Signal  Offi- 
cer; Charles  G.  Ross,  secretary  to 
President  Truman;  Mark  Woods, 
president,  American  net;  Gen. 
Alexander  A.  Vandegrift,  Com- 
mandant, USMC;  Paul  Kesten,  ex- 
ecutive v-p.,  CBS;  Rep.  Joseph  W. 
Martin  Jr.,  House  minority 


Scroll  for  Ryan 

TRIBUTE  to  J.  Harold 
Ryan,  who  retired  Oct.  2  as 
interim  NAB  president,  was 
paid  in  a  resolution  passed 
by  the  NAB  Board  of  Direc- 
tors at  its  Oct.  1-2  meeting. 
Spread  on  a  scroll  signed  by 
President  Justin  Miller  and 
board  members,  the  resolu- 
tion read: 

The  NAB  in  grateful  rec- 
ognition of  his  services  to  the 
industry  presents  this  certifi- 
cate to  J.  Harold  Ryan.  At 
great  personal  sacrifice  he 
came  to  Washington  in  De- 
cember 1940  and  served  more 
than  three  years  as  Assis- 
tant Director  of  the  Office  of 
Censorship  in  charge  of  ra- 
dio. His  splendid  administra- 
tive direction  of  this  ac- 
tivity contributed  largely  to 
the  outstanding  contribution 
which  radio  broadcasting 
made  to  the  nation's  effort  in 
time  of  war.  Responding  to 
the  request  of  his  fellow 
broadcasters  he  accepted  the 
presidency  of  this  associa- 
tion under  circumstances  de- 
manding wise  and  construc- 
tive leadership.  This  obliga- 
tion he  has  discharged  in  a 
distinguished  manner  reflect- 
ing great  credit  upon  himself 
and  the  industry. 


William  S.  Hedges,  NBC,  ex-presi- 
dent of  NAB;  Sen.  Wallace  H. 
White  Jr.,  Senate  minority  leader; 
Alfred  J.  McCosker,  WOR,  ex- 
president  of  NAB;  Attorney  Gen- 
eral Tom  C.  Clark. 

John  Elmer,  WCBM,  ex-president 
of  NAB;  Mr.  Justice  Hugo  Black; 
Chairman  Paul  A.  Porter,  FCC; 
President  Justin  Miller,  NAB ;  Don 
S.  Elias,  WWNC,  toastmaster;  J. 
Harold  Ryan,  retiring  president,; 
NAB;  Mr.  Justice  Stanley  Reed; 
C.  W.  Myers,  KOIN,  ex-president 
of  NAB;  Fred  M.  Vinson,  Secre- 
tary of  the  Treasury;  Neville  Mil- 


Local  Station  Granted 
By  FCC  for  Oil  City,  Pa 

NEW  LOCAL  standard  station  for 
Oil  City,  Pa.,  was  granted  by  the 
FCC  last  week  with  assignment  of 
250  w  on  1340  kc  to  Kenneth  Ren 
nekamp.  Station  will  be  operated  ^ 
unlimited  time   except  for  hours  njj 
now  assigned  WSAJ  Grove  Cityim 
Pa. 


WCRY 

the  50,000 

watt  voice 
in  Cincinnati 


Page  70    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertisin 


ler,  ex-president  of  NAB ;  Robert 
E.  Hannegan,  Postmaster  General; 
"  Walter  J.  Damra,  WTMJ,  ex-presi- 
i  dent  of  NAB ;  Niles  Trammell, 
president,  NBC;  Gen.  George  C. 
Marshall,  Chief  of  Staff. 

Edward  J.  Noble,  chairman, 
American  net;  Wayne  C.  Taylor, 
Undersecretary  of  Commerce;  Maj. 
Gen.  Alexander  D.  Surles,  Director 
of  Information,  War  Dept. ;  Robert 
D.  Swezey,  v-p,  Mutual;  John  W. 
Snyder,  Director,  Office  of  War 
Mobilization  and  Reconversion; 
Chief  Justice  D.  Lawrence  Groner, 
U.  S.  Court  of  Appeals,  District  of 
Columbia;  Rear  Adm.  Joseph  Red- 
man, Director,  Naval  Communica- 
i  tions;  Maj.  Gen.  Myron  C.  Cramer, 
Judge  Advocate  General ;  Justice 
h  Henry  W.  Edgerton,  U.  S.  Court 
i  of  Appeals,  District  of  Columbia; 
,  Commissioner  Paul  A.  Walker, 
,  FCC;  Brig.  Gen.  Robert  L.  Denig, 
!,  Director  of  Public  Relations,  Ma- 
rine Corps. 

,  Leslie  C.  Johnson,  WHBF;  Wil- 
liam B.  Smullin,  KIEM;  Matthew 
IH.  Bonebrake,  KOCY;  Hugh  B. 
Terry,  KLZ;  Kolin  Hager,  WGY; 
William  B.  Way,  KVOO;  Campbell 
Arnoux,  WTAR;  Chairman  Paul 
'Herzog,  Natl.  Labor  Relations 
Board;  Frank  M.  Russell,  v-p, 
NBC;  Robert  E.  Freer,  Federal 
Trade  Commission;  James  D. 
Shouse,  WLW;  John  J.  Gillin,  Jr., 
1WOW;  Chairman  Ewin  L.  Davis, 
; Federal  Trade  Commission;  Com- 
modore Ellis  Reed-Hill,  Chief,  Pub- 
lic Information,  Coast  Guard;  Paul 
I W.  Morency,  WTIC ;  Chairman  Ar- 
thur J.  Altmeyer,  Social  Security 
Board;  Garland  S.  Ferguson,  FTC; 
G.  Richard  Shafto,  WIS; 

J.  Leonard  Reinsch,  WSB;  Ge- 
rard D.  Reilly,  NLRB ;  Frank  Stan- 
ton, v-p  and  general  manager,  CBS; 
Martin  B.  Campbell,  WFAA;  Clair 
R.  McCollough,  WGAL;  John  E. 
|Fetzer,  WKZQ;  T.  A.  M.  Craven, 
'WOL;  William  B.  Ryan,  KFI;  E.  L. 
Hayek,  KATE;  F.  W.  Borton, 
WMAQ;  Hoyt  B.  Wooten,  WREC; 
Harry  R.  Spence,  KXRO. 


Detroit  to  Attack  Time  Shift  Headache 


Hallicrafters  Dividend 

HALLICRAFTERS  Co.,  Chicago, 
n  meeting  on  Tuesday  declared  a 
.0  cents  a  share  regular  quarterly 
lividend  on  its  common  stock,  pay- 
ble  November  15. 


KRNT 

THE 

COWLES 
STATION 

for 

Des  Moines 


Standard  Time  Sought 
For  Networks  During 
Summer  Months 

FIRST  organized  effort  of  a  major 
market  city  to  attack  the  time-shift 
problem  due  next  spring  with  local 
revivals  of  daylight  time  will  be 
taken  this  week  in  Detroit.  Man- 
agers of  network  affiliate  stations 
in  Detroit  will  attend  a  meeting 
called  by  H.  Allen  Campbell,  gen- 
eral manager  of  WXYZ. 

Sentiment  for  similar  meetings 
is  developing  in  other  cities  where 
the  network  shift  to  daylight  sav- 
ing conforming  with  New  York's 
time  has  brought  one  of  broadcast- 
ing's worst  headaches — a  headache 
that  was  quiescent  during  the  four- 
year  period  of  war  time. 

Movement  is  growing  to  bring 
together  all  affected  interests — 
networks,  stations,  advertisers  and 
agencies.  Still  in  the  discussion 
stage,  the  idea  is  gaining  support. 

Revenue  Loss 

Many  network  affiliates  are  of 
the  belief  that  networks  may  pay 
more  attention  to  station  com- 
plaints about  time  change  if  affili- 
ates become  sufficiently  vocal. 
Heavy  loss  of  revenue  is  faced  in 
many  cases,  and  station  executives 
are  going  into  the  matter. 

Adherence  to  standard  time  by 
networks  would  solve  the  problem, 
it  is  suggested.  Railroads  have  fol- 
lowed this  plan,  changing  sched- 
ules where  necessary. 

Cooperation  of  trade  associations 
in  the  time  problem  is  expected  to 
develop.  Adrian  Samish,  American 
program  vice-president,  proposes 
that  NAB,  Assn.  of  National  Ad- 
vertisers and  American  Assn.  of 
Advertising  Agencies  should  study 
the  problem  and  form  an  inte- 
grated program. 

The  NAB  board  of  directors  at 
its  Oct.  1-2  meeting  went  into  the 
subject  at  considerable  length.  It 
went  on  record  as  favoring  all  ef- 
forts to  attain  uniformity  in  time. 
The  NAB  staff  was  instructed  to 
contact  Federal  agencies  and  Con- 
gressional leaders  to  inform  them 
of  the  problems  created  by  the 
spring  shift  to  daylight  saving. 

Several  bills  affecting  time  still 
are  pending  in  Congress  since  en- 
actment of  the  measure  repealing 
war  time. 

Statement  by  Mr.  Samish  on  the 
time  situation  follows: 

"We  now  are  studying  our  broad- 
cast schedule  in  the  light  of  prob- 
lems which  have  developed  due  to 
the  ending  of  War  Time  and  the 
return  of  Standard  Time.  This  pre- 
sents few  difficulties  because  our 
schedule  operates  by  the  clock,  and 
no  immediate  rescheduling  is  nec- 
essary. 

"The  return,  in  certain  sections 
of  the  country,  of  Daylight  Time 
next  spring  will  be  another  mat- 
ter.  We  believe   that   the  ANA, 


NAB,  and  AAAA  should  study  the 
problems  as  a  whole  and  formu- 
late an  integrated  program. 

"Perhaps  there  should  be  some 
consideration  given  to  the  railroad 
technique  of  remaining  on  Stand- 
ard Time,  with  adjustments  in  the 
various  cities.  It  may  prove  more 
practical  to  have  each  network  ad- 
just its  schedule  individually,  in 
order  to  best  take  care  of  the  in- 
terests of  the  public  and  the  pro- 
grams. But  in  any  case  we  should 
meet  and  discuss  the  problem." 

Should  Be  Relieved 

Phillips  C'arlin,  MBS  program 
vice-president,  declared : 

"Disadvantages  accruing  from 
changes  in  time  give  broadcasters 
a  semi-annual  headache  which 
should  be  relieved.  Were  all  urban 
communities  to  adhere  to  such  pre- 
scribed time  changes,  making  the 
shift  to  new  time  simultaneously, 
there  would  be  no  problems  in- 
volved. 

"However  with  the  inclination 
on  the  part  of  various  metropoli- 
tan centers  to  turn  individualist 
on  such  occasions,  a  state  of  con- 
fusion arises  in  conflict  in  time  of 
local  programs  with  those  of  the 
networks,  with  John  Q.  Public  the 


greatest  loser  of  all.  Although  we 
in  broadcasting  can  hope  for  and 
work  toward  ultimate  solution  of 
this  problem,  the  local  considera- 
tion with  bearing  upon  it  are  so 
many  and  varied  that  the  achieve- 
ment of  a  time  conformity  through- 
out the  nation  cannot  be  enjoyed 


WAY  LAND  H.  EVANS 
IS  ACCIDENT  VICTIM 

WAYLAND  H.  EVANS,  45,  pres- 
ident of  Wayland  Assoc.,  Chicago 
advertising  agency,  died  accident- 
ally Sept.  29  when  he  was  struck 
during  an  altercation  involving 
patrons  in  a  Chicago  cocktail 
lounge.  Police  said  Mr.  Evans  and 
a  party  of  friends  were  leaving  the 
lounge  when  the  accident  occurred 
and  were  in  no  way  involved  in  the 
argument.  An  inquest  is  to  be  held 
Oct.  10.  Funeral  services  were  held 
Saturday,  Oct.  6.  He  is  survived 
by  his  parents,  his  widow,  Frances, 
and  three  children. 

A  meeting  of  the  board  of  direc- 
tors of  the  agency  will  be  held  Oct. 
9  to  elect  a  successor  to  Mr.  Evans. 
He  organized  the  agency  which 
bears  his  name  in  1923. 


THIS  IS 

BILL... 


ROADCASTING    •    Broadcast  Advertising 


 one  of  the  service  station  managers  who  kept  hun- 
dreds of  thousands  of  necessary  cars  on  the  roads  during 
the  war  and  sold  over  $115,718,000  worth  of  gasoline  during 
the  war  years.  Think  of  what  the  gasoline  market  will  be 
in  postwar  years  in  eastern  and  central  New  York  and 
western  New  England— the  WGY  COMMUNITY*— one 
of  the  richest  areas  in  the  nation ! 

And  WGY  is  the  ONLY  medium  which  combines  this 
valuable  market  into  ONE  coverage  area. 

*WGY's  primary  and  secondary  areas  contain  18  cities  with  a  pop- 
ulation of  over  25,000,  39  cities  of  over  10,000,  and  40  incorporated 
towns  and  villages  of  over  5000  population. 

WGY 

SCHENECTADY,  NEW  YORK 

50,000  watts — NBC — 23  years  of  service 
Represented  Nationally  by  NBC  Spot  Sales 

GENERAL  #  ELECTRIC 

WGY-268 

October  8,  1945    •    Page  71 


5000 
WATT 

Selling  Power 
in  Industrial 
New  England 


NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


Joyner 

(Continued  from  page  18) 

golf — just  as  much  as  the  lovers 
of  symphony  music  enjoy  the  con- 
cert series  of  the  Pittsburgh  Sym- 
phony and  the  New  Friends  of 
Music  concerts.  All  of  them  find  a 
common  understanding  and  enjoy- 
ment of  FM  for  its  almost  total 
absence  of  noise  and  interference, 
and  realism  provided  by  its  wide 
aural  range. 

At  WTNT  in  Pittsburgh,  the 
first  FM  station  in  Pennsylvania 
and  one  of  the  pioneer  FM  stations 
in  the  world,  our  plans  were  based 
primarily  upon  a  program  service 
which  would  bring  to  the  listeners 
the  full  benefit  of  FM.  With  full 
confidence  in  FM's  future  we  have 
remained  mindful  that  it  is  an  en- 
tirely new  method  of  broadcast- 
ing, which  gave  our  listeners  an 
entirely  new  concept  of  radio  en- 
tertainment— thus  opening  new  and 
untried  vistas  in  the  all-important 
realm  of  programming. 

As  a  pioneer  in  FM  we  believe 
entirely  and  completely  in  its 
future.  We  have  proven  to  our  own 
satisfaction  that  we  are  right  and 
we  are  confident  that  with  proper 
programming  the  public  will  find 
FM  an  improved  system  of  broad- 
casting, justifying  all  of  its  claims. 


.5  Millivolt      j.  , 
Contour  ($m 
Jansky  &  ™ 
Bailey 
Washington. 
D.  C. 
KEY — 

Primary — White 
Secondary — Dark 
Gray 


eoxJi  BOTH  y/uw/* 

/  THRIVING  INDUSTRIAL  MARKET 
2  PROSPEROUS  AGRICULTURAL  MARKET 


For  25  years  WDZ  has  programmed  for  the  two 
major  groups  of  people  comprising  this  vast  Cen- 
tral Illinois  market — 1,828,626  of  them.  They  have 
money  to  spend.  And  the  confidence  they  have  in 
WDZ  means  volume  sales  for  WDZ-advertised 
products.  Your  share  is  waiting. 

NEW  WDZ  BROCHURE  Now  Ready 
Solid  facts  about  the  WDZ  market,  boiled  to  essentials. 
A  copy  is  yours  for  the  asking. 

HOWARD  H.  WILSON  COMPANY,  Representatives 


'7&  %W  Station' 


TIMEBUYERS  TURNED  TABLES  on  President  Thomas  G.  Tinsley  of 
WITH  Baltimore  and  WLEE  Richmond,  Va.,  at  dedication  of  WLEE 
last  Monday  night,  presented  their  host  with  desk  set.  Mr.  Tinsley  had 
chartered  an  Eastern  Airlines  plane  to  fly  group  from  New  York  to 
Richmond.  Bottom  row  (1  to  r)  :  Roland  Van  Nostrand,  Benton  &  Bowles; 
R.  C.  (Jake)  Embry,  vice-president,  WLEE;  Mr.  Tinsley;  Irvin  G.  Abe- 
loff,  WLEE  general  manager;  Frank  Silvernail,  BBDO;  Frank  Haas, 
Erwin,  Wasey  &  Co.;  Carlos  Franco,  Young  &  Rubicam.  Top  row,  same 
order,  Fritz  Snyder,  Betty  Powell,  Biow  Co.;  Gordon  Mills,  Arthur 
Kudner  Inc.;  Vera  Brennan,  Duane  Jones  Co.;  Jack  Allison,  Headley-* 
Reed  Co.,  WITH-WLEE  representatives;  Mary  Dunleavy,  Pedlar  & 
Ryan;  Chester  Slaybaugh,  Morse  International;  Gertrude  Scanlan, 
BBDO;  Frank  Hayes,  Headley-Reed;  Linnea  Nelson,  J.  Walter  Thomp- 
son Co.;  William  C.  Dekker,  McCann-Erickson ;  Bea  Gumbinner,  Law- 
rence C.  Gumbinner  Adv.  Agency;  Frank  Headley,  Headley-Reed;  Betty 
Barrett,  Donahue  &  Co. 


RICHMOND  STATION 
FORMALLY  OPENED 

WITH  the  fanfare  of  a  Hollywood 
premier,  WLEE  Richmond,  Va., 
operating  with  250  w  on  1450  kc, 
was  formally  dedicated  last  Mon- 
day, pledged  by  Thomas  G.  Tins- 
ley,  owner,  to  public  service  "as  a 
part  of  the  civic  and  industrial 
life  of  Richmond." 

More  than  5,000  persons,  includ- 
ing some  20  New  York  timebuyers, 
city,  state  and  military  officials, 
jammed  the  Mosque,  Richmond 
city  auditorium,  to  witness  a  2%- 
hour  stage  production.  WLEE 
went  on  the  air  at  6  a.m.  last  Mon- 
day, with  72  local  sponsors  in  addi- 
tion to  a  full  Mutual  schedule. 

Lewis  G.  Chewning,  president  of 
the  Richmond  Chamber  of  Com- 
merce, declared  WLEE  would  be 
a  "real  contribution  to  the  city  of 
Richmond"  and  was  ready  to  "as- 
sume its  responsibility  in  this  com- 
munity." He  paid  tribute  to  Presi- 
dent Tinsley,  also  owner  of  WITH 
Baltimore,  and  to  Irvin  G.  Abeloff, 
WLEE  general  manager  who,  for 
14  years,  had  been  with  WRVA 
Richmond. 

Mayor  William  C.  Herbert  of 
Richmond  commended  Mr.  Tinsley 
for  his  ability  to  build  programs  in 
keeping  with  the  local  community. 

WLEE,  with  offices  and  five  stu- 
dios in  the  Broad-Grace  Arcade  in 
downtown  Richmond,  will  be  head- 
ed by  Mr.  Tinsley,  with  R.  C. 
(Jake)  Embry,  his  assistant,  as 
vice-president.  Mr.  Abeloff  an- 
nounced his  staff  as  follows:  Nor- 
man Manwarring,  formerly  of 
WMBG  Richmond;  Lt.  Comdr. 
Sampson  Scott,  USNR  retired, 
and  Leonard  Taylor,  formerly  of 
WHAT  Philadelphia,  sales  depart- 
ment; Betty  Shettle,  formerly  of 
WITH,  traffic  manager;  Jim  Fair, 
formerly  of  WAAT  Newark,  pro- 
gram director;  Jim  Duff  of  WITH, 
chief  engineer;  Eleanor  Morris, 
music  director.  Station  uses  AP 
radio  wire  news. 


Cuban 

(Continued  fom  page  18) 


a  power  of 


another  4  channels  with 
from  500  w  to  5  kw. 

Besides  this,  in  accordance  with  II  b. 
8  (b)  and  (d)  of  the  NARBA,  Cuba 
claims  for  itself  the  right  to  use  the 
channel  of  690  kw  as  clear  channel  to 
be  used  in  Cuba  by  a  class  1-A  sta- 
tion. 

The  Cuban  Administration,  after  a 
precise  technical  study  of  the  present 
condition  of  the  broadcasting  stations 
of  the  countries  which  join  the  NARBA, 
demands  the  right  to  use  the  following 
channels : 

580  kc  from  5  to  10  kw,  directional  an- 
tenna east  of  the  Villas 


620  kc  up  to  20  kw,  directional  an- 
tenna east  of  the  Villas 

These  stations  should  be  classified 
as  Stations  II,  special  channels  for 
Cuba,  as  per  Table  V,  Appendix  I. 

640,  730,  740  and  800  kc  in  any  lo- 
cality of  the  Island,  with  directional 
antennas,  50  kw  power  as  Class  II  sta- 
tions, giving  to  the  existing  dominant 
station  the  protection  quoted  in  the 
Appendix  II,  Table  I,  to  Class  1-B  sta- 
tions. 

860,  910  and  920  kc  in  any  locality  of 
the  Island,  with  directional  antennas 
as  stations  of  the  Class  II,  guaranteeing 
the  same  protection,  limiting  his  power 
to  a  maximum  of  20  kw. 

950,  960,  1030  and  1060  kc,  in  any  of 
the  Island's  localities,  with  directional 
antennas,  as  II  Class  stations,  guaran- 
teeing the  same  protection  and  limiting 
its  power  to  a  maximum  of  10  kw. 

Furthermore  Cuba  demands  the  right 
to  use  Class  II  station  up  to  four  of  the 
following  channels:  From  500  w  to  5  kw, 
employing  directional  antennas  and 
guaranteeing  to  the  existing  dominant 
station  the  protection  determined  in 
Appendix  II,  Table  I,  to  Class  I-B  sta- 
tion. 660,  670,  720,  760,  770,  880  and  890 
kc. 

Considering  that  the  NARBA  ceases 
to  be  in  force  on  March  29  of  1946, 
the  Cuban  Administration  requests  the 
urgent  drafting  of  a  covenant  agree- 
ment or  understanding  which  will  per- 
mit it  to  use  the  channels  Cuba  re- 
quires, under  the  appointed  conditions 
as  an  indispensable  measure  to  main- 
tain order  in  the  use  of  the  broadcast- 
ing channels  in  the  region  covered  by 
said  agreement. 

Insofar  as  the  use  of  the  said  chan 
nels  requires  expensive  installations 
useful  only  for  the  specific  frequency  of 
the  station  that  will  use  it,  the  Cuban 
Administration  finds  no  justification  to 
compel  its  broadcasting  station  the  com 
struction  of  such  installation  unless  the 
stations  would  be  protected  through  Re- 
gional Agreements  or  understandings, 
with  the  neighbor  nations  with  which 
it  would  have  to  share  these  channels 
economically  reasonable  length  of  time 
against  changes. 


Page  72    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


TV  Channel  Assignment  List 
Is  Revised  With  90  Changes 


ASSIGNMENT  of  additional  chan- 
nels for  commercial  television  in 
various  metropolitan  districts  over 
the  number  previously  designated 
and  reductions  in  others  were  made 
last  week  by  the  FCC  with  the  is- 
suance of  a  revised  table  of  tenta- 
tive allocations. 

The  Commission  said  its  original 
"table  contained  "some  typographi- 
cal errors"  which  have  been  cor- 
rected in  the  new  list,  which  also 
includes  additional  channels  it  was 
found  possible  to  assign. 

A  comparison  of  the  original 
and  the  corrected  table  reveals 
numerous  changes  in  the  number 
of  channels  assigned  and  the  par- 
ticular channels  designated  for 
metropolitan  districts.  Altogether, 
90  changes  are  indicated  among 
the  140  districts  listed. 

Get  Five  Instead  of  Four 

The  following  cities  are  given 
five  instead  of  four  channels :  Den- 
ver, Memphis,  Minneapolis  -  St. 
Paul,  New  Orleans,  Salt  Lake  City, 
San  Antonio,  Spokane.  The  San 
Francisco-Oakland  area  gets  six. 

Districts  increased  from  three  to 
four  channels  are  Amarillo,  At- 
lanta, Beaumpnt-Port  Arthur,  Cor- 
pus Christi,  Davenport-Rock  Is- 
land-Moline,  Des  Moines,  El  Paso, 
Fresno,  Houston,  Jackson,  Jack- 
sonville, Kansas  City,  Little  Rock, 
Miami,  Mobile,  Nashville,  Okla- 
homa City,  Phoenix,  Pueblo,  Sac- 
ramento,   San    Diego,  Savannah.vision. 


Seattle,  Shreveport,  Springfield, 
Mo.,  Tampa,  Tulsa,  Waco,  Wichita. 

Increased  from  two  to  three 
channels  are  Fort  Worth,  Omaha- 
Council  Bluffs,  Portland,  Me.,  Ro- 
chester. Given  two  instead  of  one 
are  Winston-Salem,  Montgomery, 
and  Dayton.  Terre  Haute,  which 
was  previously  assigned  a  com- 
munity station,  is  also  given  a 
metropolitan  channel  and  Char- 
lotte, which  had  been  assigned  a 
community  station,  is  also  given 
three  metropolitan  stations. 

Approximately  40  cities  are 
given  reductions  in  the  number  of 
channels  assigned.  Boston  is  cut 
from  five  to  three.  Reduced  from 
four  to  three  are  Buffalo-Niagara, 
Charleston,  W.  Va.,  Cincinnati, 
Indianapolis,  Milwaukee,  Norfolk- 
Portsmouth-Newport  News,  Sioux 
City. 

Decreased  from  three  to  two  are 
Austin,  Birmingham,  Charleston, 
S.  C,  Dallas,  Durham,  Galveston, 
Saginaw-Bay  City,  Tacoma.  Re- 
duced from  two  to  one  are  Topeka, 
Lincoln,  and  Columbus,  Ga. 

Metropolitan  stations  are  elimi- 
nated from  Canton,  0.,  San  Jose, 
and  Wheeling.  Community  chan- 
nels are  taken  away  from  Winston- 
Salem,  Montgomery,  Grand  Rapids, 
Dayton,  and  Charlotte. 

The  Commission  will  hold  hear- 
ings on  Thursday  to  draft  final 
rules  and  regulations  and  engineer- 
ing standards  for  commercial  tele- 


TABLE  SHOWING  ALLOCATION  OF  TELEVISION  CHANNELS  TO 
METROPOLITAN  DISTRICTS  IN  THE  UNITED  STATES 

t  ^"U?-  This  ta£le  aPPlies  only  t0  the  13  television  channels  available  for  commercial  television, 
in  addition  applications  may  be  filed  for  experimental  television  stations  between  480  and  920 
megacycles.) 


Total  Stations 


Metropolitan  District 
(U.  S.  Census  1940) 

Akron 
Albany 
Schenectady 
Troy 

AUentown 

Bethlehem 

Easton 

Altoona 

Amarillo 

AsheviUe 

Atlanta 

Atlantic  City 

Augusta,  Ga. 

Austin 

Baltimore 

Beaumont 

Port  Arthur 

Binghamton 

Birmingham 

Bost  on 

Bridgeport,  Conn. 
Buffalo 
Niagara 
Canton,  Ohio 
Cedar  Rapids 
Charleston,  S.  C. 
Charleston,  W.  Va. 
Charlotte 
Chattanooga 
Chicago 
Ci  ncinnati 
C  leveland 
C  lumbia 
Columbus,  Ga. 
Columbus,  Ohio 
Corpus  Christi 
Dalfiis 


Population  (Metro} 

349,705  5 

431,575  2,4,7, 

325,142 


an  Community 


114,094 
53,463 
76,324 
442,294 
100,096 


145,156 
407,851 
2,350,514 
216,621 
857,719 
200,352 
73,219 
98,711 
136,332 
112,986 
193,215 
4,499,126 
789,309 
1,214,943 
89 , 555 
92,478 
365,796 
70,677 
376,548 


2,4,  5,  7 
5,  7 

2,  5,  8,  11 


(Continued  on 


3,  9,  11 

3,  6,  10 

2,  4,  5,  7,  9 
2,  4,  7 

4,  7,  9, 
2,  4,  8 
3 


75) 


.  .1  community  station  may  also  be  available  in  this  city  if  a  showing  is  made  that  such  assignment 
would  not  make  impossible  the  assignment  of  a  station  to  another  city  which  has  a  reasonable 
probability  of  a  station  being  located  there. 

*  Assigning  a  station  to  Lancaster  would  require  deletion  of  a  station  from  either  Reading, 
York,  Easton,  Pa.,  or  Wilmington,  Del.  Moreover,  such  a  station  in  Lancaster  would  be  severely 
limited  by  interference. 

BROADCASTING    •    Broadcast  Advertising 


SSI  WILL  PROMOTE 
HIGH  SCHOOL  GAMES 

SCHOLASTIC  SPORTS  INSTI- 
TUTE, New  York,  is  a  newly  or- 
ganized group  which  will  serve  as 
a  commercial  link  between  spon- 
sors and  radio  stations  for  inter- 
scholastic  high  school  games  broad- 
casts. Organization  expects  to  pro- 
mote high  school  games  to  popular- 
ity and  will  act  as  a  consultant  for 
sponsor  and  work  out  details  with 
high  school  officials. 

Negotiations  are  under  way  to 
have  the  project  sponsored  by  either 
Coca  Cola  Co.  or  General  Foods 
(Wheaties).  Plans  tentatively  are 
to  air  games  in  about  eight  states 
around  Jan.  1  and  to  increase  the 
number  of  stations  later  on.  By 
arousing  interest  in  the  games  the 
SSI  hopes  to  combat  juvenile  delin- 
quency. A  forecast  of  games  is  dis- 
tributed to  high  schools. 

SSI  is  headed  by  G.  Herbert  Mc- 
Cracken,  vice-president  of  Scholas- 
tic Publications.  Henry  Stample- 
man,  former  copy-writer  and  ac- 
count executive  with  Warwick  & 
Legler,  is  executive  secretary.  Dick 
Dunkel,  director  of  National  Inter- 
collegiate Statistical  Bureau  and 
originator  of  "Dick  Dunkel's  Rat- 
ings and  Forecasts",  will  do  the 
forecasts  and  is  a  director  of  the 
National  Interscholastic  Bureau  of 
SSI.  George  Schreier,  formerly  with 
American,  is  public  relations  direc- 
tor for  the  Institute. 


SEtL 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


KMOX 

St.  Louis 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
I  AtTHUt  B.  CHUtCH  PRODUCTION  33 


No  Shortage 
of  Long  Hair 

Did  you  know  that  62%  of  the  radio 
public  enjoys  programs  of  serious 
music? 

This  figure  was  shown  in  a  national  sur- 
vey among  radio  listeners  six  years  ago. 
Today  that  percentage  is  even  greater. 
The  truth  is  that  the  average  American 
is  far  more  appreciative  of  so-called  long 
hair  music  than  is  generally  believed. 

Until  BMI  entered  the  scene,  few  of  the 
oustanding  works  by  our  contemporary 
composers  of  serious  music  had  been 
licensed  to  broadcasters.  Today,  how- 
ever, BMI  grants  the  exclusive  perform- 
ing rights  to  music  by  the  members  of 
the  American  Composers  Alliance. 

This  encouragement  to  modern  com- 
posers is  reflected  in  the  increasing  flow 
of  distinguished  music  specifically  de- 
signed for  the  enjoyment  of  radio 
listeners. 


Broadcast  Music,  Inc. 

5  8  0  FIFTH  AVENUE    NEW  YORK  1 9,  IM.Y. 


October  8,  1945    •    Page  73 


WFMJ 

YOUNGSTOWN,  OHIO 


I  Horace  N  Stovtn 

j.  AND  COMPANY 

|  RADIO 
STATION 
REPRESENTATIVES 

j  offices 

1  MONTREAL  •  WINNIPEG 
TORONTO 


MUTUAL 
NETWORK 

Now  On 

WMOH! 

Over  160,000 
Radio  Homes  In 
.5  MV/M  Area! 

WMOH 

Hamilton,  Ohio 


NAB  Board 

(Continued  from  page  16) 


Proposed  to  FMBI  is  an  NAB 
administrative  setup  that  would 
include  an  FM  department  as  an 
integral  part  of  the  overall  asso- 
ciation. This  department  would 
have  its  own  board  of  directors,  it 
was  suggested,  with  three  repre- 
senting either  AM  or  AM-FM  sta- 
tions, three  representing  indepen- 
dents (FM)  and  a  chairman. 

Mutuality  of  interest  is  shown 
by  the  fact  that  85%  of  FMBI 
already  is  represented  in  NAB, 
with  many  of  those  belonging  to 
both  groups  feeling  that  one  asso- 
ciation should  handle  all  their  in- 
terests. Many  AM  broadcasters 
foresee  FM  as  the  supplanter  of 
AM,  and  they  propose  to  be  in 
there  pitching  with  an  FM  signal. 

Mentioned  during  board  sessions 
on  a  unified  association  was  a 
proposal  to  look  into  television  as 
another  NAB  department.  Tele- 
vision Broadcasters  Assn.  was 
viewed  as  basicly  engineering  in 
operation,  and  it  was  felt  that  tele- 
vision, like  FM,  is  merely  another 
form  of  broadcasting. 

Revived  at  the  board's  meeting 
was  the  proposal  to  award  annual 
"Oscars"  for  meritorious  service 
in  the  field  of  radio.  Plan  originally 
was  suggested  by  a  Hollywood 
publicity  firm,  and  would  be 
handled  in  a  manner  similar  to 
the  Academy  of  Motion  Picture 
Arts  &  Sciences. 

The  board  passed  a  resolution 
advising  that  a  committee  be 
named  to  determine  the  degree  of 
interest  in  and  methods  for  han- 
dling a  system  of  awards.  Naming 
of  committee  is  expected  soon. 

Other  angles  of  industry  public 


Miller  for  Miller 

THE  MILLERS  are  having 
their  day  in  court,  Chairman 
Paul  A.  Porter  of  the  FCC 
told  the  inaugural  guests. 
Justin  Miller  succeeded  J. 
Harold  Ryan  as  NAB  presi- 
dent, Mr.  Ryan  having  suc- 
ceeded Neville  Miller.  In 
turn,  Wilbur  Miller  succeeded 
to  one  of  the  three  vacancies 
on  the  U.  S.  Court  of  Appeals 
for  the  District  of  Columbia. 


relations  were  discussed  but  no 
definite  action  was  taken. 

Membership  of  the  Broadcast 
Measurement  Bureau  board  was 
completed  with  election  by  the 
NAB  board  of  Joseph  C\  Maland, 
WHO  Des  Moines,  for  large  sta- 
tions and  Robert  T.  Mason,  WMRN 
Marion,  O.,  for  small  stations. 
Both  will  serve  three-year  terms. 

Hugh  M.  Feltis,  BMB  president, 
was  directed  to  prepare  a  brochure 
explaining  the  value  of  BMB 
measurement  data  to  small  sta- 
tions. 

Mr.  Feltis  reported  to  the  board 
that  BMB  now  had  signed  62%  of 
U.  S.  operating  commercial  sta- 
tions, or  545  in  all.  The  list  is 
broken  down  into  41  large  stations 
(60%),  235  medium  stations  (67%) 
and  269  small  stations  (58%).  In 
addition  there  are  4  FM  and  one 
Canadian  station,  a  grand  total  of 
550  subscribers. 

NAB  board  was  given  a  report 
on  the  BMB  directors  meeting 
Sept.  14  at  which  the  measurement 
plan  was  officially  designated  "BMB 
Index  of  Station  Audience",  a  net- 
work participation  plan  was  ap- 
proved and  the  terms  "primary", 
"secondary"  and  "tertiary"  were 
eliminated.  Under  the  designation 
formula  BMB  will  publish  total 
audience  figures  and  percentages, 
leaving  to  individual  subscribers 
the  mapping  details.  These  will  be 
subject  to  a  Code  of  Practice  to  be 
finally  adopted  by  the  BMB  board 
at  a  meeting  next  January. 

President  Miller  was  authorized 
by  the  board  to  name  a  committee 
to  consider  participation  in  the 
proposed  Inter-American  Assn.  of 
Broadcasters,  and  to  bring  in  a 
recommendation  (see  story  page 
18). 

The  board  indicated  willingness 
to  comply  with  any  feasible  plan 
to  assist  the  Government  in  effec- 
tive use  of  the  medium  to  promote 
U.  S.  activities.  Nothing  can  be 
done  until  the  Government  itself 
sets  up  a  plan  to  classify  and  allo- 
cate radio  programs  and  announce- 
ments for  some  50  agencies  in- 
terested in  reaching  the  public. 

Mr.  Arney  reported  on  a  meet- 
ing of  OWI,  Treasury-  and  other 
officials,  which  he  attended  in  an 
advisory  capacity.  Various  methods 
of  handling  the  U.  S.  radio  alloca- 
tion problem  were  discussed  at 
this  meeting.  At  present  the  OWI's 
Network  Allocation  Plan  is  being 
handled  by  War  Advertising  Coun- 
cil with  Treasury  funds.  This  proj- 


ect ends  Dec.  8  at  the  close  of 
the  Victory  Loan  drive. 

At  that  time  the  whole  situation 
will  be  up  in  the  air  unless  action 
is  taken.  Network  allocation  is  a 
minor  phase  of  the  problem. 

President  Miller  and  Secretary- 
Treasurer  Arney  were  instructed 
to  study  thoroughly  all  angles  of 
the  war  veteran  employment  prob- 
lem. Stations  generally  are  aiding 
in  relocation  of  veterans  in  their 
communities.  They  have  little 
chance  to  hire  additional  help,  as 
a  rule,  since  full  complements  are 
employed  now  and  veterans  are 
returning  to  the  stations  they  left. 

No  training  program  for  broad- 
cast employment  is  feasible  at  this 
time,  it  was  felt,  since  staffs  are 
already  filled  but  interest  was 
shown  in  projects  for  training  of 
veterans  in  other  branches  of 
electronics. 

The  board  went  on  record  as 
favoring  efforts  to  bring  about 
uniformity  in  time  and  directed 
that  attention  of  appropriate  agen- 
cies be  directed  to  the  problems 
created  by  varying  times. 

Report  on  BMI 

BMI  progress  was  reported  by 
Sydney  Kaye,  v-p  and  counsel,  and 
Merritt  Tompkins,  v-p  and  gen- 
eral manager.  More  careful  super- 
vision by  station  managers  of  music 
was  urged.  Music  committee  was 
asked  to  consider  ways  by  which 
broadcasters  could  be  assisted  in 
better  utilizing  music  under  per- 
formance rights  contracts. 

Next  board  meeting  probably 
will  be  held  in  January. 

Directors  who  attended  the  meet- 
ing, with  districts,  were:  Paul  W. 
Morency,  WTIC,  District  1;  Kolin 
Hager,  WGY,  2 ;  Campbell  Arnoux, 
WTAR,  4;  F.  W.  Borton,  WQAM 
Miami,  5;  Hoyt  B.  Wooten,  WREC. 
6;  James  D.  Shouse,  WLW,  7;  John 
E.  Fetzer,  WKZO,  8;  Leslie  C. 
Johnson,  WHBF,  9;  John  J.  Gillin 
Jr.,  WOW,  10;  E.  L.  Hayek, 
KATE,  11;  William  B.  Way, 
KVOO,  12;  Martin  B.  Campbell, 
WFAA,  13;  Hugh  B.  Terry,  KLZ, 
14;  William  B.  Smullin,  KIEM, 
15;  William  B.  Ryan,  KFI,  16; 
Harry  R.  Spence,  KXRO,  17. 

Directors-at-large,  J.  Leonard 
Reinsch,  WSB,  and  J.  Harold  Ryan, 
WSPD,  for  large  stations;  T.  A.  M. 
Craven,  WOL,  and  G.  Richard 
Shafto,  WIS,  for  medium  stations; 
Matthew  Bonebrake,  KOCY,  and 
Clair  R.  McCollough,  WGAL,  for 
small  stations. 

For  networks,  Frank  Stanton, 
CBS;    Frank   M.   Russell,  NBC. 


Mason  on  FTC 

LOWELL  B.  MASON  of  Illinois 
was  named  by  President  Truman 
last  week  to  succeed  the  late  Charles 
H.  March  on  the  Federal  Trade 
Commission.  Nominated  for  a 
seven-year  term  Mr.  Mason  is  a 
son  of  former  Senator  William  E. 
Mason  of  Illinois  and  has  law  offi- 
ces in  Chicago  and  Washington. 
His  nomination  was  approved  Fri- 
day by  the  Senate  Interstate  Com- 
merce Committee. 


Whore  ninety-nine  percept  of  retail 
sales  are  made:  KOY,  Phoenix; 
KTUC,  Tucson;  KSUN,  Sltbee- 
Lowell-Oougfos.  Affiliated  In  man- 
agement with  WtS,  in  Chicago. 


JOHN  BLAIR  &  COMPANY 


You  can  cover  Ohio's  Third  Market  at 
less    cost.    American    Network  affiliate. 

4sh  HE4DLEY.REKD 


Washington;  Gordon  Gray,  WSJS, 
WMIT  Winston-Salem,  N.  C.  Rep- 
resenting NAB  were  Paul  W. 
Morency,  WTIC  Hartford;  Frank 
Stanton,  CBS;  Leslie  C.  Johnson, 
WHBF  Rock  Island;  C.  E.  Arney 
Jr.,  NAB;  Justin  Miller,  NAB; 
J.  Harold  Ryan,  NAB. 

Out  of  that  session  and  a  lunch- 
eon the  following  day  came  an 
NAB  proposal  to  FMBI  for  sub- 
mission to  the  Oct.  20  Chicago 
meeting  of  FMBI  at  the  Ambassa- 
dor East. 

Desire  for  a  unified  trade  asso- 
ciation to  cover  all  branches  of 
broadcasting — AM,  FM,  television 
especially — was  expressed  by  NAB 
spokesmen.  Main  question  at  issue 
was  the  basis  by  which  NAB  could 
best  serve  FM.  NAB  contended 
that  FM  is  another  form  of  broad- 
casting and  not  a  different  medium, 
therefore  has  the  same  problems 
as  AM. 

On  the  other  hand  FMBI  is  still 
irked  by  the  FCC's  allocation  of 
frequencies,  feeling  that  it  is  en- 
titled to  more  space  in  the  portion 
of  the  spectrum  under  100  mc.  It 
feels  that  a  merger  with  NAB 
should  provide  for  a  continued 
campaign  for  more  FM  channels. 

FMBI-NAB  Merger 


Page  74    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


TV  Channel  Assignments 

(Continued  from  page  73) 


Total  Stations 


Davenport 

Rock  Island 

Moline 

Dayton 

Decatur 

Denver 

Des  Moines 

Detroit 

Duluth 

Superior 

Durham 

El  Paso 

Erie 

Evansville,  Ind. 
Fall  River 
New  Bedford 
Flint 

Fort  Wayne 

Fort  Worth 

Fresno 

Galveston 

Grand  Rapids 

Greensboro 

Hamilton 

Middletown 

Harrisburg 

Hartford 

New  Britain 

Houston 

Huntington,  W.  Va. 

Ashland,  Ky. 

Indianapolis 

Jackson 

Jacksonville 

Johnstown,  Pa 

Kalamazoo 

Kansas  City,  Mo. 

Kansas  City,  Kans. 

Knoxville 

Lancaster 

Lansing 

Lincoln 

Little  Rock 

Los  Angeles 

Louisville 

Lowell 

Lawrence 

HaverhiU 

Macon 

Madison 

Manchester 

Memphis 

Miami 

Milwaukee 

Minneapolis 

St.  Paul 

Mobile 

Montgomery 

Nashville 

New  Haven 

New  Orleans 

New  York 

Northeastern  New  Jersey 

Norfolk 

Portsmouth 

Newport  News 

Oklahoma  City 

Omaha 

Council  Bluffs 
Peoria 
Philadelphia 
Phoenix 
Pittsburgh 
Portland,  Maine 
Portland,  Oreg. 
Providence,  R.  I. 
Pueblo 


Kenosha 

Reading 

Richmond 

Roanoke 

Rochester 

Rockford 

Sarramento 

Saginaw 

Bay  City 

St.  Joseph 

St.  Louis 

Salt  Lake  City 

San  Antonio 

San  Diego 

San  Francisco 

Oakland 

San  Jose 

Savannah 

Scranton 

Wilkes-Barre 

Seattle 

Shreveport 

Sioux  City 

South  Bend 

Spokane 

Springfield,  111. 

Springfield,  Mass. 

Holyoke 

Springfield,  Mo. 

Springfield,  Ohio 

Stockton 

Syracuse 


139 
105 
95 


140 
97 
73 
48 

104 


174,995 

271,513 
65,764 
384,372 
183,973 
2,295,867 
157,098 

11 5',  801 
134,039 
141,614 
272,648 
188,554 
134,385 
207,677 

97,504 

71,677 
209,873 

73,055 
112,686 
173,367 
502 , 193 
510,397 
170,979 
455,357 

88,003 
195,619 
151,781 

77,213 
634,093 
151,829 
132,027 
110,356 

88,191 
126,724 
2,904,596 
434,408 

334,969 


332,477 
250,537 
790,336 
911,077 
144,906 
93 , 697 
241,769 
308,228 
540,030 
11,690,520 

330,396 
221,229 
287,269 
162,566 

2,898,644 
121,828 

1,994,060 
106,566 
406,406 
711,500 
62,039 
135,075 
175,355 
245,674 
110,593 
411,970 
105,259 
158,999 
153,388 
86,991 

1,367,977 
204,488 
319,010 
256,268 

1,428,525 
129,367 
117,970 
629 , 581 
452,639 
112,225 
87,791 
147,022 
141,370 


70,514 
77,406 
79,337 

258,352 


Channel  No8. 
(Metropolitan) 


2,  4,  £ 
2 

2,  11 


2,  4,  7,  9 
2,  5,  10 
2,  4,  5,  7 


5 

8,  10 
2,  4,  5,  7 


2,  4,  5,  9 
2,  4,  8,  11 


10 

3,  6,  8,  10 

2,  4,  5,  7,  9,  11 


3,  8,  10 

2,  4,  5,  7,  9 

3,  5,  9,  11 
6,  10 

4,  5,  7,  9 
5 

2,  4,  6,  7,  10 
2,  4,  7,  9 


4,  5,  ! 
6,  7 


3,  6,  8,  10 
2,  9 

11 

4,  5,  7,  9 

2,  4,  5,  7,  9 

2,  4,  5,  7,  9 

3,  6,  8,  10 


,  5,  7,  ] 
,  4,  6,  i 
,  9,  11 


(Continued  on  page 


.  .  1  community  station  may  also  be  available  in  this  city  if  a  showing  is  made  that  such  assignment 
would  not  make  impossible  the  assignment  of  a  station  to  another  city  which  has  a  reasonable 
probability  of  a  station  being  located  there. 

*  Assigning  a  station  to  Lancaster  would  require  deletion  of  a  station  from  either  Reading, 
York,  Easton,  Pa.,  or  Wilmington,  Del.  Moreover,  such  a  station  in  Lancaster  would  be  severely 
limited  by  interference. 

BROADCASTING    •    Broadcast  Advertising 


JOSEPH  HETSK11S  DIES 
AFTER  LOJSG  ILLNESS 

JOSEPH  HENKIN,  president  and 
general  manager  of  Sioux  Falls 
Broadcast  Assn.,  licensee  of  KELO 
and  KSOO  Sioux  Falls,  S.  D.,  died 
last  Wednesday 
morning  in  Sioux 
Falls  after  a  pro- 
longed illness. 

He  came  to 
this  country  over 
50  years  ago  and 
lived  most  those 
years  in  South 
Dakota.  In  an 
editorial  tribute 
in  the  Sioux  Falls 
Daily  Argus 
Leader,  the  paper  said  of  him, 
"With  his  death  there  is  closed  a 
career  of  accomplishment  and  of 
service,  of  building  and  of  prog- 
ress." 

Mr.  Henkin,  with  his  son,  Mor- 
ton, and  daughter,  Ruth,  owned 
75%  of  Sioux  Falls  Broadcast 
Assn.  Inc.  Recently,  the  FCC,  act- 
ing under  the  duopoly  regulations, 
ordered  the  company  to  dispose  of 
either  KSOO  or  KELO  [Broad- 
casting, Oct.  1].  The  Commission 
gave  the  company  until  March  25. 
1946,  to  act  on  the  decision. 


Mr.  Henkin 


Roberts  Reelected  Head, 
Chicago  Managers  Club 

HARLOW  ROBERTS,  vice-presi- 
dent of  Goodkind,  Joice  &  Mor- 
gan, Chicago,  was  reelected  presi- 
dent of  the  Chicago  Radio  Manage- 
ment Club  at  its  Oct.  3  meeting. 
Other  officers  elected  for  1945-46 
include :  Margaret  Wiley,  vice-pres- 
ident; John  Carey,  treasurer;  Hilly 
Sanders,  secretary.  Elected  to  serve 
on  RMC's  board  of  directors  were 
Kay  Kamelly,  Holman  Faust,  Mark 
Smith  and  Harry  Gilman.  The  Club 
also  approved  a  motion  to  petition 
Chicago's  City  Council  to  revoke 
the  local  ordinance  affecting  day- 
light saving  time  so  that  the  city 
would  observe  time  changes  in  line 
with  New  York. 


Ward  Co.  Accused 

CHARGES  that  Montgomery  Ward 
&  Co.,  Chicago,  has  misrepresented 
the  number  of  tubes  contained  in 
radio  receiving  sets  it  sells  and  also 
the  capacity  of  the  sets  for  televi- 
sion reception  are  contained  in  a 
complaint  issued  by  the  Federal 
Trade  Commission.  Complaint 
charges  the  company  in  various 
statements  represented  its  sets  as 
being  equipped  with  either  six, 
seven,  eight,  nine,  eleven  or  twelve 
active,  fully  functioning  tubes  and 
as  being  equipped  for  television. 
FTC  claims  the  sets  are  not 
equipped  with  designated  number  of 
necessary,  fully  functioning  tubes 
and  that  sets  are  not  wired  for  or 
capable  of  television  reception.  Ac- 
cording to  the  complaint,  sets  con- 
tain one  or  more  nonfunctioning, 
tuning  beacon,  or  rectifier  tubes 
performing  no  customary  function 
in  detection,  amplification,  and  re- 
ception of  radio  signals. 


GATEWAY 
TO  THE 
RICH 

TENNESSEE 
VALLEY 


WLAC 

5  0,0  0  0  WATTS 
N,A  S  H  V  I  L  L  E 


CBS 

AFFILIATE 


Every  national  advertiser 
wanting  results  in  the 
Maritime  Provinces 
of  Canada 
should  make  sure  that  his 
schedule  includes 

CH  NS 

Halifax,  Nova  Scotia 


JOS.  WEED  6C  CO. 
350  Madison  Avenue,  New  York 
Representative! 


WBCA,  Schenectady,  N.  Y. 

.  .  .  your  Telescript  sales  presen- 
tations have  been  most  help- 
ful .  .  .  think  these  sales 
helps  the  most  constructive 
sales  aids  we  have  received 
from  any  source. 

Leonard   L.  Asch, 

President 


available  through 

PRESS  ASSOCIATION,. 


"JIM" 

is  still  overseas 

WRBL 

Columbus,  Ga. 

J.  W.  Woodruff,  Sr.,  Manager 


October  8,  1945    •    Page  75 


TV  Channel  Assignments 

(Continued  from  page  75) 


Folks 
Turn  First  to 


WWL 

NEW  ORLEANS 


50,000  Watts 
Clear  Channel 


To  Reach  the  People  of 

JACKSONVILLE 

Quickly — 

Effectively 

USE 

WJHP 


Represented  by 
JOHN  H.  PERRY  ASSOCIATES 


«JL»8REAT"*"»« 

OF  THE  NATION 


Total  Stations 


Rank  Population 


Tacoma 
Tampa 

St.  Petersburg 

Terre  Haute 

Toledo 

Topeka 

Trenton 

Tulsa 

Utica 

Rome 

Waco 

Washington 

Waterbury 

Waterloo 

Wheeling 

Wichita 

Wilmington 

Winston-Salem 

Worcester 

York 

Youngstown 


156,018 
209,693 

83,370 
341,663 

77,749 
200,128 
188,562 
197,128 

Z1.H4 
907,816 
144,822 

67,050 
196,340 
127,308 
188,974 
109,833 
306,194 

92,627 
372,428 


4,  9 

2,  4,  5,  7 
6 


3,  6 
2,  4,  5, 


.  .  1  community  station  may  also  be  available  in  this  city  if  a  showing  is  made  that  such  assignment 
would  not  make  impossible  the  assignment  of  a  station  to  another  city  which  has  a  reasonable 
probability  of  a  station  being  located  there. 

*  Assigning  a  station  to  Lancaster  would  require  deletion  of  a  station  from  either  Reading, 
York,  Easton,  Pa.,  or  Wilmington,  Del.  Moreover,  such  a  station  in  Lancaster  would  be  severely 
limited  by  interference. 


CONTRACT  IS  SIGNED 
BY  NABET  AND  WOR 

FOLLOWING  the  conclusion  of 
its  contracts  with  American  and 
NBC  the  week  before,  NABET  last 
Thursday  signed  a  renewal  con- 
tract with  WOR  New  York.  New 
contract,  which  runs  until  Jan.  1, 
1947,  is  reported  to  be  virtually  a 
duplicate  of  the  ones  with  the  net- 
works, calling  for  an  eight-hour 
day  and  a  scale  from  $57.50  for 
beginners  to  about  $110  for  engi- 
neers on  the  job  more  than  six 
years,  with  extra  pay  for  super- 
visors. WOR  deal  does  not,  how- 
ever, have  the  year's  back  pay 
feature  that  is  included  in  the  net- 
work contracts,  as  WOR's  contract 
expired  only  about  a  month  ago. 

Meanwhile,  CBS  engineers,  mem- 
bers of  the  AFL  union,  IBEW,  also 
secured  increases  from  that  net- 
work after  the  contract,  which  was 
not  to  expire  until  Oct.  1,  1946, 
was  reopened  at  request  of  union. 
This  was  done  in  accordance  with 
a  clause  permitting  either  party  to 
have  it  reopened  as  of  Oct.  1,  1945, 
for  a  wage  adjustment.  New  con- 
tract calls  for  a  scale  ranging  from 
$60  to  $110  week.  Working  con- 
ditions remain  unchanged,  but 
length  of  contract  was  extended 
six  months,  until  April  1,  1947.  New 
CBS  deal  also  shortens  the  period 
between  starting  and  maximum 
salary  from  six  to  five  years. 


WGY  Given  Award 

WGY  Schenectady  has  been  award- 
ed the  General  Electric  Plaque, 
given  annually  to  the  station  which 
has  distinguished  itself  by  the  most 
efficient  technical  operation  of  a 
broadcast  transmitter,  and  for 
maintaining  during  1944  the  most 
nearly  perfect  operating  record  of 
stations  now  or  formerly  operated 
by  NBC.  The  station  has  lost  only  1 
hour,  43  minutes,  25  seconds  of 
broadcasting  time  in  nine  years, 
while  compiling  a  total  record  of 
62,210  hours,  28  minutes. 


Keller  Quits  Govt. 

MAJ.  JOSEPH  E.  KELLER,  in 
Government  service  since  May  1942, 
last  week  returned  to  private  prac- 
tice with  the  Washington  law  firm 
of  Dow,  Lohnes  & 
Albertson.  He  has 
served  as  adviser 
on  state  barriers 
for  the  Office  of 
Defense  Trans- 
portation, as  a  re- 
tired Army  officer. 
Maj.  Keller,  ap- 
pointed consultant 
on  state  barriers 
by  the  late  Joseph 
B.  Eastman,  for- 
mer ODT  director,  on  May  11, 1942, 
served  in  that  capacity  until  going 
on  active  Army  duty  in  January 
1943.  Following  his  return  from 
Army  service,  he  was  named  ad- 
viser to  Col.  Johnson,  Mr.  East- 
man's successor.  Formerly  with  the 
FCC  Law  Department,  Maj.  Keller 
had  engaged  in  private  law  prac- 
tice in  Washington  and  Dayton. 


Maj.  Keller 


School  Series  at  WLS 
Starts  Its  Tenth  Season 

ONE  OF  THE  BIGGEST  schools 
in  the  country,  with  over  1,000,000 
students  and  30,000  classrooms, 
opened  its  tenth  consecutive  term 
last  week  over  WLS  Chicago,  with 
classes  five  days  a  week  at  1:15 
p.m.  CST. 

With  a  new  format  geared  to  the 
daily  change  of  world  history,  the 
WLS  School  Time  program  will 
teach  subjects  for  children  of  ele- 
mentary and  high  school  age.  On 
Monday,  Gil  Hix,  member  of  WLS 
news  staff,  will  teach  geography. 
Tuesday,  scientific  subjects  will 
be  discussed  in  "Adventures  in 
Health".  Arthur  C.  Page  is  the 
author  of  the  course.  Wednesday, 
"The  Magic  Harp"  features  WLS 
concert  orchestra  directed  by  Her- 
nan  Felber. 

Mr.  Page  directs  curriculum,  as- 
sisted by  Virginia  Pickens,  a  grad- 
uate of  U.  of  Syracuse  and  New 
York  Teachers  College. 


Statuette  Plaques 
For  Each  Station 

DUPLICATES  of  the  National 
Radio  Week  commemorative  stat- 
uette, in  plaque  form,  will  be  pre- 
sented to  all  broadcasting  networks 
and  stations,  with  individual  call 
letters  silver  embossed,  Willard  D. 
Egolf,  NAB  director  of  public  rela- 
tions, announced  last  week.  The 
statuette,  created  by  Charles  Brad- 
ley Warren,  noted  sculptor,  has 
been  completed  and  will  be  pre- 
sented to  NAB  by  the  Radio  Manu- 
facturers Assn.  during  the  Nov. 
4-11  celebration. 

At  a  meeting  in  Philadelphia  last 
week  the  Radio  Manufacturers 
Assn.  advertising  subcommittee 
speeded  arrangements  for  RMA 
participation  in  the  week.  It  will 
meet  Oct.  18  in  New  York  with  the 
NAB  Public  Relations  Committee 
for  a  joint  discussion. 

Some  25,000  radio  set  dealers  will 
use  window  displays  provided  by 
the  RMA.  They  will  have  booklets 
suggesting  observance  methods  and 
also  a  display  piece  featuring  a  pic- 
ture of  the  statuette.  Broadcast 
stations  also  will  receive  instruction 
booklets. 

National  Retail  Dry  Goods  Assn. 
will  support  the  week  and  bulletins 
will  be  sent  to  member  stores  sug- 
gesting local  tie-ins.  NAB  is  sup- 
plying material  for  the  NRDGA 
bulletins.  American  Retail  Federa- 
tion is  preparing  bulletins  for  its 
members. 

Radio  Executives  Club  of  New 
York  will  hold  a  "Network  Old 
Timers  Day"  Nov.  1,  with  members 
of  the  Twenty  Year  Club  participat- 
ing. Chicago  Radio  Management 
Club  will  hold  a  similar  program 
Nov.  7. 


RULES  ON  STATION 
TRANSFERS  READIED 

PROPOSED  rules  to  govern  future 
transfers  of  stations  are  now  un- 
der preparation  by  the  FCC,  but 
pending  their  adoption  applicants 
may  follow  the  procedure  laid 
down  in  the  Avco-Crosley  decision, 
the  Commission  announced  last 
week. 

The  Commission  said  that  where 
the  suggested  procedure  would  be 
applicable  consideration  of  trans- 
fers will  be  deferred.  "However", 
it  was  stated,  "the  Commission 
recognizes  that  some  applicants 
may  be  desirous  of  following  the 
general  principles  of  the  pro- 
cedures in  that  decision  without 
awaiting  the  adoption  of  the  final 
rules. 

"Accordingly  in  many  cases 
where  applicants  desire  to  follow 
such  general  procedure  pending 
the  adoption  of  formal  rules,  they 
may  file  a  statement  to  that  effect 
supplementary  to  the  application 
and  include  in  such  statement  the 
details  of  specific  procedure,  with- 
in the  framework  of  the  announced 
procedure  in  the  Crosley  decision, 
which  the  applicants  propose  to 
follow." 


Page  76    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


FM  Assignment  Protests  to  be  Heard 


Requests  for  More  Time 
Will  Be  Acted 
On  Later 

FOREGOING  action  on  requests 
for  extension  of  time  to  begin 
operations  on  the  new  FM  fre- 
quencies, the  FCC  announced  last 
week  that  its  Oct.  15  hearing  will 
be  limited  to  objections  filed  con- 
cerning assignments  in  the  New 
York  metropolitan  district.  In  ad- 
dition to  protests  received  from 
CBS  and  NBC,  the  Commission 
disclosed,  Bamberger  Broadcasting 
Service  Inc.  has  filed  objection. 

Requests  from  existing  stations 
for  additional  time  to  make  the 
changeover  to  the  higher  band  will 
be  acted  on  later,  the  Commission 
declared,  when  it  is  more  fully  in- 
formed on  progress  made  by  the 
various  licensees  toward  converting 
their  operations.  A  half  dozen  sta- 
tions had  advised  they  are  unable 
to  obtain  equipment  required  to 
begin  regular  service  on  the  Jan.  1 
deadline. 

Objections  on  Power 

The  Commission  also  acknowl- 
edged that  it  has  received  objec- 
tions by  some  licensees  to  the  power 
assigned  their  stations  under  the 
new  frequencies  and  that  these  pro- 
tests will  be  considered  at  a  future 
date.  Objections  to  power  assign- 
ments were  filed  by  Maj.  Edwin  H. 
Armstrong,  licensee  of  WFMN  Al- 
pine, N.  J.,  and  Zenith  Radio  Corp., 
licensee  of  WWZR  Chicago. 

Maj.  Armstrong,  through  his 
counsel,  Dow,  Lohnes  &  Albertson, 
objected  to  the  radiated  power  lim- 
itation of  6  kw  assigned  his  sta- 
tion, declaring  it  would  be  impos- 
sible to  serve  New  York  City  and 
surrounding  area. 

He  said  that  the  present  radiated 
:  power  of  the  station,  which  has 
j  been  operating  on  a  regular  sched- 
ule since  1939,  is  between  100  and 
125  kw.  The  "drastic  reduction"  in 
power,  he  declared,  correspond- 
ingly decreases  the  service  area. 
He  added  that  his  investment  of 
well  over  $500,000  in  the  project 
would  be  in  large  part  destroyed 
by  the  Commission's  action. 

Zenith  Claim 

G.  E.  Gustafson,  Zenith  vice-pres- 
ident in  charge  of  engineering,  pre- 
tested the  reduction  of  power  from 
50  kw  to  12  kw  in  connection  with 
the  change  in  frequency  of  WWZR 
from  45.1  mc  to  98.5  mc.  He  said 
that  comparative  tests  run  by  the 
j  Milwaukee  Journal,  in  which  Zenith 
participated,  of  the  operation  of 
WMFM  at  45.5  mc  and  an  experi- 
mental station  at  91  mc  indicates 
that  the  service  from  WWZR  will 
be  "very  seriously  curtailed." 

Mr.  Gustafson  said  that  the  re- 
sults of  the  Journal  tests,  which 
have  been  conducted  over  a  period 
of  three  months  under  careful  con- 
ditions, shows  that  "the  effect  of 
transmissions  on  100  mc  as  com- 


pared to  50  mc  in  terms  of  what 
the  user  of  a  radio  receiver  will  get 
will  be  very  great,  especially  in  the 
rural  areas,  and  the  100  mc  service 
will  be  much  inferior." 

A  request  for  a  30-day  extension 
of  time  to  file  objection  to  its  FM 
assignment  was  denied  WGTR 
Paxton,  Mass.,  which  asked  that  it 
be  permitted  to  submit  evidence 
bearing  on  its  assignment  in  the 
event  the  Commission's  action  on 
FM  applications  by  the  Yankee 
Network  in  four  New  England 
cities  makes  it  desirable. 

The  Commission  informed  the  sta- 
tion that  "if,  as  a  result  of  action 
.  . .  with  respect  to  particular  Yan- 
kee Network  FM  applications,  you 
desire  to  call  additional  facts  to  the 
Commission's  attention  concerning 
the  assignment  to  WGTR,  this  may 
be  done  by  the  filing  of  an  appropri- 
ate application  at  that  time.  Hence, 
no  postponement  is  necessary  and 
your  request  for  postponement  is 
accordingly  denied." 

Objection  to  the  number  of  FM 
channels  assigned  to  the  New  York 
metropolitan  district  was  made  to 
the  Commission  by  E.  I.  Godofsky, 
former  part-owner  of  WLIB  Brook- 
lyn, who  contends  there  should  be 
as  many  FM  stations  in  the  area 
as  there  are  AM. 

Mr.  Godofsky,  who  plans  to  enter 
FM,  declared  that  the  New  York 
metropolitan  area  should  include 
cities  in  northern  New  Jersey  and 
other  surrounding  territory.  If  this 
were  done,  he  points  out,  there 
would  be  six  or  more  additional 
metropolitan  channels  assigned  to 
the  area. 


'Adventure'  Troubles 

WGN  Chicago  has  refused  to  com- 
ply with  sponsor's  request  to  move 
Human  Adventure  to  New  York 
City,  effective  Oct.  14.  St.  George  & 
Keyes,  New  York,  agency  for  Re- 
vere Copper  &  Brass,  program 
sponsor,  said  agreement  had  been 
made  last  year  with  U.  of  Chicago, 
program  supervisors,  that  show 
could  be  moved  on  request  but  both 
WGN  and  university  officials  deny 
this.  Program  is  owned  by  WGN 
and  will  continue  to  be  presented  as 
a  public  service  feature,  whether 
Revere  continues  sponsorship  or 
not,  according  to  William  McGuin- 
eas,  WGN  commercial  manager. 
Agency,  which  notified  show  pro- 
ducers to  announce  program  would 
be  moved  to  New  York  after  10- 
10:30  p.m.  (CWT)  Oct.  3  broad- 
cast, has  threatened  to  drop  show 
when  contract  expires  unless  switch 
is  made. 


Television  Course 

TELEVISION  CLASSES  for  some 
175  students  are  being  held  by 
NBC  western  division  in  its  Holly- 
wood studios  with  network  engi- 
neers, representatives  from  11  mo- 
tion picture  companies  and  elec- 
tronic equipment  manufacturers  in 
attendance. 


New  Circuit  for  FM  Sets 
Developed  by  RCA  Labs. 

A  NEW  radio  circuit  for  FM  re- 
ceivers which  makes  it  possible  to 
build  an  FM  set  at  a  cost  com- 
parable to  that  of  standard  band 
receivers,  was  described  last  Wed- 
nesday by  Stuart  W.  Seeley,  man- 
ager of  the  industry  service  divi- 
sion of  RCA  Labs.,  before  the  New 
York  section  of  the  Institute  of 
Radio  Engineers. 

The  new  RCA  circuit  is  insensi- 
tive to  electrical  interference  of 
all  kinds,  Mr.  Seeley  said,  and  op- 
erates with  equal  effectiveness  on 
strong  and  weak  stations.  Its  in- 
corporation into  a  receiver  elimi- 
nates the  need  for  additional  tubes 
and  parts  formerly  considered  es- 
sential to  FM  sets,  he  added.  RCA 
Victor  division  announced  the  new 
circuit  would  be  embodied  in  fu- 
ture models  of  its  FM  receivers. 


TEA  Meet  to  Present 
Exhibit    of  Equipment 

SECOND  CONVENTION  of  Tele- 
vision Broadcasters  Assn.,  New 
York,  will  be  held  in  New  York  in 
March  or  April,  1946,  highlighted 
by  a  wide  display  of  television 
equipment,  including  receivers, 
cathode  ray  tubes  and  parts.  J.  R. 
Poppele,  president,  said  plans  are 
under  way  to  enlarge  the  convention 
exhibitions  to  a  general  exhibition. 

"Television  will  begin  moving  in 
a  big  way  in  1946,"  Mr.  Poppele 
said.  "Instead  of  holding  our  con- 
vention in  December  as  last  year, 
the  event  has  been  moved  to  spring 
when  television  receivers  will  be 
ready  in  quantity  for  sale  to  the 
public.  All  of  the  latest  models 
ready  for  distribution  will  be  shown 
at  the  TBA  convention." 


News  With  Truman 

FOR  the  first  time  the  four  major 
networks  are  represented  individ- 
ually on  a  Presidential  tour.  Sched- 
uled to  leave  Washington  Satur- 
day with  President  Truman  were 
Tris  Coffin,  CBS;  Bryson  Rash, 
American;  Bob  McCormick,  NBC, 
and  William  Hillman,  MBS.  The 
party  goes  first  to  Blytheville,  Ark., 
then  Caruthersville,  Mo.,  winding 
up  Oct.  10  at  Gilbertsville,  Ky.  On 
Oct.  27  the  President  speaks  over 
all  networks  at  1:30  p.m.  (EWT) 
from  Central  Park,  New  York,  in 
a  Navy  Day  address.  He'll  use  the 
two-microphone  system  developed 
by  J.  Leonard  Reinsch,  managing 
director  of  the  Cox  stations  (WIOD 
WSB  WHIO)  and  radio  adviser  to 
the  President.  On  Nov.  2  Mr.  Tru- 
man speaks  on  all  networks  from 
Statesville,  N.  C,  then  visits  Ra- 
leigh. Each  network  will  send  its 
own  reporter  on  that  trip.  Hereto- 
fore radio  has  been  covered  on 
Presidential  trips  by  the  pool 
method. 


DAILY  PROGRAMS  IN 


***** 


UniTED 
PRESS 


RICHMOND 

COVERAGE 

PETERSBURG 

RATES 

WIRE  or  WRITE 

WSSV  f 

Petersburg,  Virginia  " 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  77 


flcnons  OF  THE  FCC 


SEPTEMBER  28  TO  OCTOBER  4 


Decisions 


ACTIONS  BY  THE  COMMISSION 
SEPTEMBER  28 

ADOPTED  ORDER  on  own  motion 
that  hearing  on  promulgation  of  rules 
and  regulations  and  standards  of  good 
engineering  practice  for  commercial  tel- 
evision stations  be  postponed  from  10- 
4-45  to  10:30  a.m.  10-11-45.  Time  for 
filing  appearances  and  briefs  extended 
to  10-8-45. 

ADOPTED  ORDER  that  hearing  on 
assignment  of  FM  frequencies  to  exist- 
ing FM  licensees  in  New  York  metro- 
politan district  shall  be  held  before 
Commission  en  banc  10:30  a.m.  10-15-45 
for  purpose  of  considering  protests  of 
CBS,  NBC  and  Bamberger  Broadcasting 
Service  Inc.  and  receiving  any  other  evi- 
dence and  information  that  may  be 
presented  to  Commission.  Appearances 
must  be  filed  on  or  before  10-10-45. 
Further  ordered  that  on  or  before  10-10- 
45  CBS,  NBC  and  Bamberger  should 
file  with  FCC  a  statement  specifying 


exact  frequencies  which  each  of  them 
is  requesting  for  assignment  to  their 
FM  stations  in  New  York  City  and  to 
other  existing  FM  stations  in  New  York 
metropolitan  district. 

OCTOBER  3 

KJR  Fisher's  Blend  Station  Inc., 
Seattle,  Wash.— Granted  petition  to  re- 
move from  hearing  docket  and  granted 
applications  to  assign  license  KJR  (and 
relay  KEGR)  from  Fisher's  Blend  Sta- 
tion Inc.  to  Birt  F.  Fisher. 

WBML  Middle  Georgia  Broadcasting 
Co.,  Macon,  Ga. — Granted  acquisition  of 
control  licensee  corp.  by  E.  D.  Black  and 
E.  G.  McKenzie  thru  sale  50  sh  common 
stock  (25%)  by  Mrs.  Arthur  Christie  to 
licensee  corp.  for  $20,000. 

W3XO  C.  M.  Jansky  Jr.  and  Stuart 
L.  Bailey  d/b  Jansky  &  Bailey,  Wash- 
ington, D.  C. — Granted  application  for 
assignment  of  license  developmental 
station  W3XO  to  WINX  Broadcasting 
Co.  for  $75,000. 

Kenneth  Edward  Rennekamp,  Oil 
City,  Pa. — Adopted  order  granting  ap- 


SERVICE  DIRECTORY 


FREQUENCY  MEASURING 
SERVICE 

Exact  Measurement*  »  of  any  t'm* 

RCA  COMMUNICATIONS,  INC 
64  Broad  Strut      New  York  4,  H.  f. 


Custom-Built 
Speech  Input  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C 
District  1640 


"GEARED  TO  AM-FM  EXPANSION' 
MmdU  Engtnmering  C»tumtUmt* 

Commercial  Radio  Equip.  Co. 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F  &  O  TRANSMITTING  TUBES 

Freeland  &  Olscker  Products,  Inc. 

611  Baronne  St.,  New  Orleans  13,  La. 

Raymond  4756 
High  Power  Tube  Specialists  Exclusively 


r  SOUND  EFFECT  RECORDS  N 

OENNETT'SPEEDY-Q 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 

Write  For  Details 

CHARLES  MICHELSON 

67  W.  44th  St.         New  York,  N.  Y. 


The 

Robert  L.  Kaufman 
Organization 
Technical  Maintenance,  Construction 
Supervision   and  Business  Services 
for  Broadcast  Stations 

g.        Washington  4,  D.  C. 
District  2292 


FREQUENCY  MEASUREMENTS 


STANDARD 

Measuring  &  Equipment  Co. 
es  877-2652  Enid,  Okla. 

Since  1939 


KLDGE  ELECTRONICS  CO. 

Commercial  &  Industrial 
Equipment 
1031  No.  Alvarado 
Los  Angeles  26,  Calif. 

Myron  E.  Kluge         Exposition  1742 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  & 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  1 1 ,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


BUY 
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it 


PHOENIX  AND  TUCSON 

WILL  TAKE  ALL  PRODUCED" 


^  THE  SHADOW 

AveiUU.  locelly  o.  tr.Marip«0R— «••  C.  MICHELSON  *7  W.  44  St.,  N.Y.C. 
Page  78    •    October  8,  1945 


plication  for  CP  new  standard  station 
1340  kc  250  w  unl.  (except  for  hours 
now  assigned  WSAJ).  Subject  to  con- 
ditions that  applicant  will  be  required 
to  install  frequency  and  modulation 
monitors  as  soon  as  available,  as  well 
as  antenna  ground  system,  and  to 
select  trans,  site,  all  of  which  will  be 
in  compliance  with  FCC  Standards  of 
Good  Engineering  Practice. 

ADOPTED  ORDER  on  own  motion,  to 
postpone  until  10:30  a.m.  1-14-46  hear- 
ing now  set  10-23-45  re  clear  channel 
broadcasting  in  standard  broadcast 
band  (Docket  6741)  and  denied  petition 
of  Clear  Channel  Broadcasting  Service 
and  its  16  members  for  indefinite  post- 
ponement of  hearing. 

ADMINISTRATIVE    BOARD  ACTIONS 
OCTOBER  1 
KFOX  Nichols  &  Warinner  Inc.,  Long 
Beach,   Cal.-^Granted   CP   install  new 
trans. 

KSLM  Oregon  Radio  Inc.,  Salem,  Ore. 

— Same. 

WINS  Hearst  Radio  Inc.,  New  York- 
Granted  mod.  CP  authorizing  increase 
power,  install  new  trans,  and  changes 
in  DA-DN,  for  change  in  type  of  trans, 
and  extension  completion  date  from 
11-3-45  to  60  days  after  grant.  Permit 
is  granted  subject  to  such  conditions 
as  FCC  chief  engineer  shall  deem  nec- 
essary to  determine  that  DA  pattern  is 
obtained  and  maintained,  and  subject 
further  to  express  condition  that  per- 
mittee shall  satisfy  legitimate  com- 
plaints on  blanketing  within  250  mv/m 
contour,  including  external  cross  mod- 
ulation. 

WPIK  Potomac  Broadcasting  Co.,  Alex- 
andria, Va. — Granted  mod.  CP  author- 
izing new  station,  for  changes  in  trans, 
approval  of  ant.,  and  approval  of  trans, 
site  at  Telegraph  Road,  approx.  1.5  mi. 
SW  of  center  of  Alexandria.  Permittee 
granted  waiver  Sees.  3.55(b)  and  3.60 
of  FCC  Rules  &  Regulations  on  follow- 
ing conditions:  (a)  that  cathode  ray 
oscilloscope  be  used  to  continuously 
monitor  percentage  modulation;  (b) 
that  upon  commencement  of  operation 
frequency  checks  by  an  external  stand- 
ard will  be  submitted  daily  to  FCC  un- 
til satisfactory  operation  is  indicated, 
and  weekly  thereafter  until  a  frequency 
monitor  is  installed  which  meets  ap- 
proval of  FCC  chief  engineer;  (c)  that 
approved  frequency  and  modulation 
monitors  will  be  installed  as  soon  as 
such  equip,  becomes  available. 

WKIK  Inter-City  Advertising  Co., 
Columbia,  S.  C— Granted  license  to 
cover  CP  authorizing  new  station, 
change  location  from  1732  Main  St., 
Columbia,  to  Jerome  Hotel,  Main  at 
Lady,  Columbia.  Also  granted  author- 
ity to  determine  operating  power  by 
direct  measurement  of  ant.  power.  Li- 
censee granted  waiver  Sees.  3.55(b)  and 
3.60  of  FCC  Rules  &  Regulations  upon 
following  conditions:  (a)  that  cathode 
ray  oscilloscope  will  be  used  to  con- 
tinuously monitor  percentage  modula- 
tion; (b)  that  frequency  checks  by  an 
external  standard  will  be  submitted  to 
FCC  weekly;  (c)  that  approved  fre- 
quency and  modulation  monitors  will 
be  installed  as  soon  as  such  equip,  be- 
comes available. 

WKY  WKY  Radiophone  Co.,  Okla- 
homa City — Granted  license  to  cover 
CP  authorizing  increase  in  power,  in- 
stallation DA-N,  and  move  trans.  Also 
granted  authority  to  determine  oper- 
ating power  by  direct  measurement  of 
ant.  power. 

KWRD  City  of  Dallas,  Tex.,  area  of 
Dallas — Granted  license  to  cover  CP 
covering  new  relay  station  to  be  used 
with  WRR  Dallas  on  33.38,  35.02,  37.62, 
39.82  mc  with  2  w. 

NEW-Relay  Utah  Broadcasting  &  Tel- 
evision Co.,  area  of  Salt  Lake  City — 
Granted  CP  for  new  relay  station  to  be 
used  with  KUTA  on  1622,  2058,  2180, 
2790  kc,  with  250  w. 

W3XL  Everett  L.  Dillard  tr/as  Com- 
mercial Radio  Equipment  Co.,  Wash- 
ington, D.  C. — Granted  mod.  CP  author- 
izing new  developmental  station  for 
extension  completion  date  to  12-15-45. 

W3XLA  Everett  L.  Dillard  tr/as  Com- 
mercial Radio  Equipment  Co.,  area  of 
Washington,  D.  C— Granted  mod.  CP 
authorizing  new  satellite  developmental 
station,  for  extension  completion  date 
to  3-15-46. 

W4XAG  Georgia  School  of  Technology, 
Atlanta,  Ga. — Granted  license  to  cover 
CP  authorizing  new  developmental  sta- 
tion; frequency  to  be  assigned  by  FCC 
chief  engineer  from  time  to  time;  1 
kw  power;  to  operate  in  accord  with 
Sees.  4.151  to  4.157  incl.,  and  to  conduct 
such  other  related  exp.  operations  as 
FCC  may  require  thru  its  engineering 
dept.,  particularly  with  respect  to  de- 
termination of  receiver  characteristics 
related  to  proposed  operation  and  co- 
ordination of  experimentation  with 
other  stations  and  experimental  op- 
erations in  the  field.  License  is  granted 
on  exp.  basis  only;  conditions. 


WMFR  Radio  station  WMFR,  High 
Point,  N.  C. — Granted  CP  move  tra'ns. 
and  studios  to  164  So.  Main  St.,  High 
Point  (Action  taken  9-21). 

WMIS  Natchez  Broadcasting  Co., 
Natchez,  Miss. — Granted  license  to 
cover  CP  authorizing  change  frequency 
to  1240  kc;  also  granted  authority  to 
determine  operating  power  by  direct 
measurement  of  ant.  power  (Action 
taken  9-24). 

W2XEM  Allen  B.  DuMont  Labs.  Inc., 
area  of  New  York— Granted  license  to 
cover  CP  authorizing  new  exp.  TV  sta- 
tion upon  exp.  basis  only;  condition. 
Frequencies  to  be  assigned  by  FCC 
chief  engineer  from  time  to  time;  1 
kw  aural,  1  kw  (peak)  visual. 

ACTIONS   ON  MOTIONS 
(By  COMR.  DENNY) 
OCTOBER  1 
Calumet  Broadcasting    Corp.,  Ham- 
mond, Ind.— Granted  motion  for  exten- 
sion of  time  within  which  to  file  ex- 
ceptions to  proposed  findings  of  fact 
and  conclusions  of  FCC,  and  extended 
time  to  file  such  exceptions  to  11-1-45. 

OCTOBER  4 
A.  Frank  Katzentine,  Orlando,  Fla. — 

Granted  motion  for  leave  to  amend  ap- 
plication for  new  station  so  as  to 
change  1400  kc  to  1420  kc  and  power 
from  250  w  to  5  kw  DA-N,  unl.;  amend- 
ment accepted  as  part  of  application; 
ordered  that  application  as  amended 
be  removed  from  hearing  docket. 

A.  C.  Neff,  Savannah,  Ga— Granted 
petition  for  leave  to  amend  application 
for  new  station  so  as  to  show  a  balance 
sheet  as  of  9-1-45,  and  transmitting  and 
associated  equip,  now  proposed  to  be 
used;  amendment  covering  these  mat- 
ters accepted  as  part  of  application. 

ROCHESTER  Broadcasting  Corp.,  Ro- 
chester, N.  Y. — Granted  motion  for  leave 
to  amend  applications;  application  as 
amended  made  part  of  record  without 
further  hearing;  proposed  findings  filed 
by  applicant  were  amended. 

KRBC  Reporter  Broadcasting  Co., 
Abilene,  Tex. — Granted  petition  for 
leave  to  amend  application  so  as  to 
increase  1  kw  D  to  5  kw  D  on  1470  kc 
etc.;  amendment  accepted. 

KPLC  Calcasion  Broadcasting  Co., 
Lake  Charles,  La. — Granted  petition  for 
leave  to  amend  application  so  as  to 
show  changes  in  financial  status  of  ap- 
plicant, interest  in  other  stations  etc.: 
amendment  accepted. 

KVOM  Inc.,  Marshall,  Tex.— Granted 
petition  for  leave  to  amend  application 
for  new  station  so  as  to  show  current 
information  as  to  applicant's  post  office 
address,  officers,  directors  and  stock- 
holders etc.;  amendment  accepted.  Also 
denied  petition  to  hold  consolidated 
hearing  on  applicant's  application  and 
that  of  Marshall  Broadcasting  Co.  in 
Marshall  Tex.,  instead  of  Washington, 
D.  C.  as  now  set. 

WARC  Inc.,  Rochester,  N.  Y. — Granted 
motion  for  leave  to  file  supplemental 
information  without  further  hearing  and 
to  supplement  proposed  findings  re  ap- 
plication for  new  station. 

Tentative  Calendar  .  .  . 

OCTOBER  9 

WSRR  Stamford,  Conn.— Vol.  assgn. 
license  from  Stephen  R.  Rintoul  to 
Western  Connecticut  Broadcasting  Co. 
OCTOBER  11 

HEARING  to  be  held  before  Commis- 
sion en -banc  in  the  matter  of  promul- 
gation of  rules  and  regulations  and 
standards  of  good  engineering  practice 
for  commercial  TV  stations.  Auditorium 
of  The  National  Museum,  10th  St.  and 
Constitution  Ave.  N.  W.,  Washington, 
D.  C,  10:30  a.m. 


Applications 


OCTOBER  1 

1260  kc  WOL  Cowles  Broadcasting  Co., 
Washington,  D.  C. — CP  increase  1  kw 
to  5  kw,  install  new  trans,  and  DA-DN 
change  trans,  site  from  near  Chillum, 
Md.,  to  Wheaton,  Md. 

1150  kc  WCOP  Massachusetts  Broad- 
casting Corp.,  Boston — CP  increase  500 
w  N  1  kw  D  to  5  kw  DN,  make  changes 
in  trans,  equip.,  install  DA-DN,  change 
trans,  site  from  Boston  to  Lexington, 
Mass. 

1450  kc  WWDC  Capital  Broadcasting 
Co.,  Washington— CP  increase  power  of 
synchronous  amplifier  from  100  w  to 
250  w,  make  changes  trans,  equip. 

750  kc  WHEB  WHEB  Inc.,  Portsmouth, 
N.  H. — Special  service  authorization  to 
operate  with  500  w  from  local  sunset 
to  6:30  p.m.  EST  during  October,  No- 
vember and  December  1945  and  Jan- 
uary, February  1946  in  order  to  con- 
tinue present  operating  schedule. 

1410  kc  KQV  Alleghany  Broadcasting 
Corp.,  Pittsburgh — CP  increase  1  kw  to 


BROADCASTING    •    Broadcast  Advertising 


S  lew,  install  new  trans.,  DA-DN,  change 
trans,  site  from  Pittsburgh  to  Boss 
Township,  Pa. 
it  NEW -AM  1490  kc  Chester  E.  Daly. 
Cleveland — CP  new  standard  station 
WCLD  250  w  unl.  Applicant  is  owner- 
operator  Empire  Periodical  Co.,  Buffalo: 
with  Buffalo  Evening  News  19  yrs.  and 

5  yrs.  with  WBEN  in  programming, 
writing,  sales  and  executive  capacities. 
Existing  capital  $11,700.  Est.  cost  $11,700. 
Proposed  programming:  333  hrs.  40  min. 
(65.2%)  commercial,  177  hrs.  20  min. 
sustaining.  Propose  INS  news  service. 
Engineering  counsel — Paul  F.  Godley, 
Montclair,  N.   J.   Legal  counsel-Fisher 

6  Wayland,  Washington  (P.  O.  136  Car- 
mel  Rd.,  Buffalo  14,  N.  Y.). 

NEW-AM  1340  kc  G.  W.  Covington  Jr., 
Salem,  Ala. — CP  new  standard  station 
250  w  unl.  Applicant  is  owner  WCOV. 
Existing  capital  $10,500.  Est.  cost  $10,500. 
Proposed  programming:  255  hrs.  (50%) 

I  commercial.  Engineering  counsel-Holey 
&   Hillegas,   Atlanta,    Ga.    (P.    O.  102 
Montgomery  St.,  Montgomery,  Ala.). 
NEW-AM  570  kc  G.  W.  Covington  Jr., 

i  Gadsden,  Ala. — CP  new  standard  sta- 

j  tion  1  kw  D.  Existing  capital  $28,250. 
Est.  cost  $28,250.  Proposed  program- 
ming: 255  hrs.  (50%)  commercial.  En- 

I  gineering  counsel -Holey  &  Hillegas,  At- 
lanta. 

1440  kc  KEYS  Earl  C.  Dunn,  Charles 

W.  Rossi,   H.  B.   Lockhart   and   E.  C. 

Hughes  d/b  Nueces  Broadcasting  Co., 

Corpus  Cnristi,   Tex. — CP  change  1490 

kc  to  1440  kc,  increase  250  w  DN  to  1 

kw  N  5  kw  D,  install  new  trans.,  DA- 
!  DN,  change  trans,  site. 

W5XIC    A.    H.   Belo    Corp.,    area  of 
I  Dallas,  Tex. — License  to  cover  CP  au- 
i  thorizing  new  developmental  station. 
AMENDED     Telegraph    Herald,  Du- 
buque,   la. — CP    new    FM  station  46.5 
I  mc  8,060  sq.  mi.  amended  to  change 

frequency  to  99.5  mc,  coverage  to  24, 
;  316  sq.  mi.,  trans,  site  from  East  Du- 
j  buque,  111.,  to  Dubuque,  la.,  popula- 
I  tion  from  300,250  to  811,484,  type  trans. 

from   G.E.   GF-103D   to   G.E.  GF-150-B 

and  make  changes  in  ant.  system. 
1200  kc    WEMP    Glenn   D.  Roberts, 

Melva  F.  Roberts,  Wellwood  Nesbit, 
I  Robert  M.  LaFollette  Jr.,  Evelyn  M. 
i  Dolph,  Hope  D.  Pettey,  Rachel  Young 
;  LaFollette,  Genevieve   S.  Nesbit,  John 

Ernest  Roe  and  W.   Wade  Boardman 

d/b  Milwaukee  Broadcasting  Co.,  Mil- 
I  waukee— CP  change  1340  kc  to  1200  kc, 

increase  250  w  to  10  kw,  install  new 

trans,  and  DA-DN,  change  trans,  site 

from  Milwaukee  to  New  Berlin,  Wis. 
I      NEW-AM  1240  kc  Central  Washington 
I  Broadcasters  Inc.,  Ellensberg,  Wash.— 

CP  new  standard  station  250  w  unl. 

Stock:  250  sh  common  issued  and  out- 
standing,   100    par.    Officers:  Goodwin 
i  Chase  Jr.,  pres.,  83.33  sh  33.3%,  who  is 
'  v-p  Washington  National  Bank;  E.  B. 

Craney,  sec.-treas.,  83.33  sh,  mgr.  and 

50%   owner  KGIR,   33.3%    KFPY,  50% 

KRBM,  40%  KXL,  40%  KPFA;  Frances 

R.  Symons,  v-p,  83.33  sh,  35%  KXL,  25% 

KGIR  and  co-mgr.  KFPY.  Est.  cost  $16,- 

000.  Existing  capital  $25,000.  Proposed 
I  programming:  to  begin  with  270  hrs 
!  (60%)  commercial,  180  hrs  sustaining. 

Joseph  Kendall,  theater  mgr.,  is  pro- 
posed prog.  dir.  Eng.  counsel-Frank  H. 

Mcintosh,  Washington.  Legal  counsel- 
John  L.  Wheeler,  Los  Angeles  (P.  O. 

Washington  National  Bank  Bldg.). 
Transfer  KYUM  Yuma  Broadcasting 

Co.,  Yuma,  Ariz. — Acquisition  of  control 
j  licensee   corp.  by  KTAR  Broadcasting 

Co.  through  purchase  12,350  sh  (49.4%) 

common  stock  for  $15,437.50  from  John 

J.  Lewis,   who   is  66.3%   owner  KTAR 

Broadcasting  Co.    KTAR  Broadcasting 

now    holds    48.596%     interest  Yuma 

Broadcasting.    Reason    is    to  change 

from  indirect  to  direct  ownership  of 

licensee. 

OCTOBER  2 
!]    TRANSFER  of  Control  WHDH  Mathe- 
i  son  Radio  Co.,  Inc.,  Boston — Transfer 

control   licensee   corp.   from    Alice  E. 

Matheson  (124  sh  preferred  33.1%,  6,295 

sh  common  43.8%)  and  Ralph  G.  Mathe- 
,  son  (17  sh  preferred  4.5%,  5,760  sh  com- 
)  mon  40%),  and  including  interests  of 

other  stockholders  (20  sh  preferred 
,5.35%,  1,250  sh  common  8.7%)  for  total 

of  161  sh  preferred  43.05%  and  13,305 
Ish  common  92.59%,  to  Fidelity  Broad- 
casting Corp.,  wholly  owned  subsldi- 
;  ary   of   Boston   Herald-Traveler  Corp. 

Total  consideration  $823,806.94.  Officers 
1 1 (of  transferee:  Robert  E.  Choate,  pres.: 
I  ;W.  C.  Wendroth,  treas.;  F.  A.  Wood. 
1 1 i  clerk.  General  legal  counsel — Dempsey 
,  .&  Koplovitz,  Washington. 

NEW-AM  550  kc  Federated  Publications 
;;:Inc,  Lansing,  Mich.— CP  new  standard 
[i  station  1  kw  DA  unl.  Applicant  is 
|li owner-operator  WELL.   Officers:  A.  L. 

Miller,  pres.;  L.  A.  Weil  Sr.,  v-p.;  Paul 
,|,A.  Martin,  sec.-treas.;  Ida  C.  Tarbell, 
j|iasst.-sec;  Lyle  L.  Erb,  asst. -treas.;  R. 
t  B.  Miller,  v-p;  L.  A.  Weil  Jr.,  v-p;  Dan 
.  E.  Jayne,  v-p  chrg.  radio.  Stockholders 
.  -of  record  6-19-45  totaled  454.  Stock: 
.  -74,418  sh  common  issued  and  outstand- 
ing. Est.  cost  $73,300.  Existing  capital 

I  BROADCASTING    •    Broadcast  Advertising 


Baker's  Dozen 

WMAJ,  new  outlet  for  State 
College,  Pa.,  finally  received 
its  hard-to-get  23-C  speech 
input  unit  the  other  day. 
Three  of  them  in  fact. 
WMAJ  manager  wired  firm 
"Merry  Christmas  —  have 
three  23-C's,  what  do?"  Im- 
mediate reply  was  "Happy 
New  Year — for  God's  sake, 
send  back  two  collect." 


$73,300.  Proposed  programming-57% 
commercial.  Proposed  staff:  mgr.-For- 
rest  F.  Owen,  12  yrs.  com.  mgr.  and 
pub.  rel.  dir.  WELL;  prog.  dir.-Bruce 
O'Leary,  5  yrs.  prog.  dept.  WELL;  chief 
eng.-Henry  Witherington,  9  yrs.  eng. 
WELL.  Eng.  counsel-W.  C.  Lent,  Wash- 
ington. Legal  counsel-Fisher  &  Way- 
land,  Washington.  (P.  O.  34-42  W.  State 
St.,  Battle  Creek,  Mich.). 

NEW-TV  78-84  mc  WJW  Inc.,  Cleve- 
land— CP  new  commercial  TV  station, 
Channel  4,  ESR  4,330.  Est.  cost  $286,- 
500.  Eng.  counsel-George  C.  Davis,  Wash- 
ington. Legal  counsel-Pierson  &  Ball, 
Washington. 

RELAY  WENH  WJR,  The  Goodwill 
Station  Inc.,  area  of  Detroit — Mod.  CP 
authorizing  change  frequencies,  power 
and  equip.,  to  change  corporate  name 
from  WJR,  The  Goodwill  Station  to 
WJR,  The  Goodwill  Station  Inc.  Also 
license  to  cover  CP  as  mod.  authorizing 
change  frequencies,  power,  equip,  and 
corp.  name. 

AMENDED  Marshall  Broadcasting  Co., 
Marshall,  Tex. — CP  new  standard  sta- 
tion 1450  kc  250  w  unl.,  amended  re 
stockholders. 

WBBM  Columbia  Broadcasting  Sys- 
tem In.,  Chicago — CP  install  new  verti- 
cal ant. 

WMT   American    Broadcasting  Sta- 
tions Inc.,  Cedar  Rapids,  la. — CP  in- 
stall new  trans. 
KFGQ  Boone  Biblical  College,  Boone, 

la. — -Authority  to  determine  operating 
power  by  direct  measurement  of  ant. 
power. 

WABW  Associated  Broadcasters  Inc., 
Indianapolis — License  to  cover  CP  as 
mod.  authorizing  new  FM  station. 

KRNR  News-Review  Co.,  Roseburg, 
Ore. — CP  install  new  vertical  ant. 

NEW-FM  Midwest  Broadcasting  Co., 
Mt.  Vernon,  111. — CP  new  metropolitan 
FM  station,  frequency  and  coverage  to 
be  assigned  by  FCC.  Est.  cost  $57,300. 
Officers:  Thomas  N.  Jordan,  pres.,  500 
sh  common  7.692%;  Carl  Schweinfurth, 
board  chairman,  1,000  sh  common  15.- 
384%;  George  F.  M.  Ward,  treas.,  1,000 
sh  comon;  Guy  A.  Wood,  sec,  1,000  sh 
common;  Harold  G.  Watson,  v-p,  1,000 
sh  common;  Ray  Bundy,  v-p,  1,000  sh 
common;  W.  B.  Myers,  v-p  1,000  sh  com- 
mon. All  local  businessmen.  Total  as- 
sets $65,000  Eng.  counsel-George  H. 
Lohnes,  Washington.  Legal  counsel- 
Fred  W.  Albertson,  Washington.  Appli- 
cation for  standard  station  filed  8-14-45. 

AMENDED  590  kc  KGGM  New  Mexico 
Broadcasting  Co.  Inc.,  Albuquerque,  N. 
M.— Petition  filed  for  reinstatement  of 
application  and  grant :  CP  change  1260 
kc  to  590  kc  and  change  trans,  site, 
amended  to  request  increase  1  kw  DA 
to  1  kw  D  5  kw  N,  install  new  trans, 
and  DA-N. 

1260  kc  KVSF  New  Mexico  Broadcast- 
ing Co.  Inc. — Santa  Fe,  N.  M. — Petition 
filed  for  reinstatement  of  application 
and  grant:  CP  install  new  trans.,  new 
vertical  ant.,  move  trans,  and  studio, 
change  1340  kc  to  1260  kc,  increase  100 
w  to  1  kw  (contingent  on  granting  of 
application  of  KGGM). 

NEW-FM  100.3  mc  Sunbury  Broad- 
casting Corp.,  Sunbury,  Pa. — CP  new 
FM  station,  11,790  sq.  mi.,  est.  cost  $32,- 
000.  Applicant  is  licensee  WKOK.  Total 
assets  $43,641.12.  Eng.  counsel-George  C. 
Davis,  Washington.  Legal  counsel-Horace 
L.  Lohnes,  Fred  W.  Albertson,  Washing- 
ton. Proposed  staff:  pros,  dir. -Paul  Mil- 
ler, 8  yrs.  broadcasting,  2  yrs.  radar 
work  Westingthouse  Corp.;  to  be  as- 
sisted by  Ralph  Gemberllng;  chief  eng.- 
John  W.  Keller  Jr.,  to  be  assisted  by 
Robert  Jacobs. 

NEW-AM  990  kc  John  C.  McCormack, 
George  D.  Wray,  P.  E.  Furlow,  Allen  D. 
Morris,  C.  H.  Maddox  and  W.  E.  Anthony 
d/b  Oklahoma  Television  &  Broadcast- 
ing Co.,  Tulsa,  Okla.— CP  new  standard 
station  1  kw  DA-N  unl.  Ownership: 
John  C.  McCormack  26.25%,  quarter- 
owner  KTBS;  George  D.  Wray  21.25%, 
quarter-owner  KTBS;  P.  E.  Furlow 
21.25%,  quarter-owner  KTBS;  Allen  D. 
Morris  21.25%,  quarter-owner  KTBS: 
C.  H.  Maddox  5%,  chief  eng.  KTBS  14 
yrs.;  W.  E.  Anthony  5%.  KWKH  chief 


eng.  10  yrs.  Est.  cost  $52,000.  New  capi- 
tal $60,000.  Proposed  programming:  115 
hrs.  (23.9%)  commercial;  366  hrs  sus- 
taining. Eng.  counsel-O.  S.  Droke, 
Shreveport.  Legal  counsel-George  B. 
Porter,  Washington;  W.  H.  Bronson, 
Shreveport. 

OCTOBER  4 

WHDH  Matheson  Radio  Co.  Inc.,  Bos- 
ton—Authority to  determine  operating 
power  by  direct  measurement  of  ant. 
power. 

American  Broadcasting  Co.  Inc.,  New 
York— Extension  of  authority  to  trans- 
mit recorded  programs  to  all  broadcast 
stations  under  control  of  Canadian 
authorities  that  may  be  heard  consist- 
ently in  TJ.  S. 

WKY  WKY  Radiophone  Co.,  Okla- 
homa City — CP  move  aux.  trans,  to 
present  site  of  main  trans,  and  operate 
with  1  kw  DA-N. 

970  kc  KENO  Maxwell  Kelch  &  Laura 
Belle  Kelch  d/b  Nevada  Broadcasting 
Co.,  Las  Vegas,  Nev.— CP  change  1400 
kc  to  970  kc,  increase  250  w  to  1  kw, 
install  new  trans,  and  ground  system. 

AMENDED  J.  E.  Rodman,  Bakersfield, 
Cal.— CP  new  standard  station  1340  kc 
250  w  unl.  (contingent  on  KFRE  appli- 
cation for  change  to  1060  kc),  amended 
re  changes  in  trans,  equip. 

NEW-AM  1490  kc  Murray  L.  Grossman 
tr/as  The  Danbury  Broadcasting  Co., 
Danbury,  Conn.— CP  new  standard  sta- 
tion 250  w  unl.  Applicant  is  ex-com. 
mgr.  WBRY.  Est.  cost  $14,900.  Existing 
capital  $25,000.  Proposed  programming: 
150  hrs.  (41.66%)  commercial;  210  hrs. 
sustaining.  Eng.  counsel-Garo  W.  Ray, 
Stratford,  Conn.  Legal  counsel-Case  & 
Wozencraft,  Washington. 

NEW-FM  104.1  mc  Bell  Broadcasting 
Co.,  Temple,  Tex.— CP  new  FM  station, 
coverage  to  be  determined.  Applicant 
is  licensee  KTEM.  Est.  cost  $24,860.  Total 
assets  $45,947.64.  Legal  counsel-Fisher  & 
Wayland,  Washington. 

NEW-AM  860  kc  Wisconsin  Broadcast- 
ing System  Inc.,  Milwaukee— CP  new 
standard  station  250  w  D  Stock:  350 
sh  authorized,  250  sh  issued  and  out- 
standing. Officers:  Thad  F.  Wasielewski, 
pres.,  12.5  sh  (5%),  attorney  and  former 
member  of  Congress;  Gene  T.  Dyer  Sr., 
v-p  and  treas.,  50  sh  (20%),  formerly 
interested  in  WGES  WSBC,  now  inter- 
ested in  Ft.  Lauderdale  Broadcasting 
Co.,  AM  station  applicant;  Stanley 
Nastal,  sec,  50  sh,  owner  program  pro- 
duction firm  in  Milwaukee.  Others  in- 
terested: Stephanie  G.  Wasielewski  5%; 
Gene  T.  Dyer  Jr.  20%  and  E.  M.  Dyer 
20%,  co-partners  WAIT;  Robert  E. 
Tehan  20%,  Milwaukee  attorney  and 
state  senator.  Est.  Cost  $13,755.  Exist- 
ing capital  for  entire  amount.  Legal 
counsel-Andrew  G.  Haley,  Washington. 
Eng.  counsel-Grant  R.  Wrathall,  Wash- 
ington. Proposed  programming:  234 
hrs.  (65%)  commercial;  126  hrs.  sus- 
taining. 

NEW-AM  1320  kc  Kankakee  Daily 
Journal  Co.,  Kankakee,  111. — CP  new 
standard  station  1*  kw  D.  Applicant 
newspaper  publisher.  Stock:  1,200  sh 
common  authorized,  issued  and  out- 
standing. Officers:  Leslie  C.  Small,  pres., 
606  sh  (50.5%);  Arthur  L.  Beckman. 
sec-treas.,  107  sh  (8.92%).  Others  in- 
terested: Len  H.  Small,  12.5%,  Burrell  L. 
Small  12.5%,  Grace  O.  Small  12.91%. 
Est.  cost  $56,900.  Funds  available  from 
surplus  $65,000.  Total  assets  $529,361. 
Proposed  programming:  202.5  hrs.  (50%) 
commercial.  Eng.  counsel-A.  James  Ebel, 
Champaign,  111.  Legal  counsel-Charles 
V.  Wayland,  Washington. 

NEW-FM  98.1  mc  Johnson  Kennedy 
Radio  Corp.,  Chicago — CP  new  FM  sta- 
tion, 11,970  sq.  mi.,  $34,000  est.  cost.  Ap- 
plcant  is  licensee  WIND.  Total  assets 
$845,918.32.  Legal  counsel-W.  Theodore 
Pierson,  Harrison  T.  Slaughter  and 
Ralph  L.  Walker,  Washington.  Eng. 
counsel — George  C.  Davis,  Washington. 

TRANSFER  KXA  American  Radio  Tel- 
ephone Co.,  Seattle,  Wash. — Vol",  assgn. 
license  to  KXA  Inc.  Price  $200,000. 
American  Radio  Telephone  51%  owned 
(505  sh)  by  Harper-McGee  Inc.,  whole- 
sale radio  and  electrical  firm,  which  in 
turn  is  principally  owned  by  R.  F.  Mc- 
Gee,  pres.  and  treas.  assignor.  Vincent 
I.  Kraft,  operator  of  Northwest  Radio 
Adv.  Co.,  is  owner  390  sh  assignor.  KXA 
Inc.  officers:  W.  I.  Dumm,  pres.,  75  sh 
(3.75%),  owner-pres.  Associated  Broad- 
casters Inc.,  licensee  KSFO  KWID 
KWIX;  Robert  B.  Gaylord,  1st  v-p,  900 
sh  (45%),  v-p  and  gen.  counsel  KSFO: 
Phillip  G.  Lasky,  2d  v-p,  4.5%,  v-p  and 
35%  owner  KROW;  Robert  B.  Gaylord 
Jr.,  sec,  3.75%,  director  and  gen.  counsel 
KROW;  Cassius  E.  Gates,  asst.  sec,  at- 
torney; Franklin  M.  Dumm,  treas.. 
6.25%  director  sec.-treas.  KSFO.  Others 
interested:  Ray  V.  Hamilton  7.5%,  exec 
v-p  Associated  Broadcasters;  Blanche 
and  Jeanne  Abrams  Memorial  Founda- 
tion 10%,  College  of  Electronic  Medi- 
cine; Royal  V.  Howard  5%,  v-p  chrg. 
eng.,  Associated  Broadcasters. 


years  of 
profitable 
peach  fuzz 

Each  year  over  2  million  bushels,.. 
10%  of  all  the  peaches  produced  in 
the  whole  South... picked  in  Spar- 
tanburg County  alone! 


WSPA 


SPARTANBURG, 
I  SOUTH  CAROLINA 

I  Home  of  Camp  Croft 
5000  watts  Day,  1000  watts  Night 
950  kilocycles.  Rep.  by  Hollingbery 


»  IN  PHILADELPHIA 


Philadelphia's 
Most  Powerful  Indejendeo! 


Paid  eastern  North  Carolina  farm- 
ers for  1944  flue-cured  tobacco 
crop  totaling  391,244,945  pounds. 

Xu^t/GBT  YOUR  SHARE  OF  THIS 
/c.»p.,\    PROSPEROUS  MARKET 
NOW1  WE  CAN  HELP  YOU. 

Write  Today  for  Further  Information 

WRRF 

1000  WATTS 

FORJOE  &  COMPANY,  Natl.  Representatives 
New  York    •    ChUogo    •  Philadelphia 


October  8,  1945    •    Page  79 


NCPAC  Asks  25%  Limit  on  FM 
Channels  for  AMs,  Newspapers 


A  PETITION  urging  Congress  and 
the  FCC  "to  grant  no  more  than 
one-quarter  of  available  FM  chan- 
nels to  licensees  of  existing  stand- 
ard (AM)  broadcasting  stations  and 
to  newspapers,"  with  the  remaining 
three-quarters  of  the  FM  licenses 
going  to  newcomers,  is  being  dis- 
tributed by  the  National  Citizens 
Political  Action  Committee  as  part 
of  an  eight-page  folder  marked 
"immediate  action". 

Petition,  following  a  preamble 
"deploring  the  failure  of  many 
American  broadcasting  stations  to 
perform  properly  the  public  sei-vice 
to  which  they  are  pledged"  and  fur- 
ther "deploring  the  excessive  prof- 
its of  many  licensees,"  also  asks 
Congress  and  the  Commission  to 
"prescribe  in  terms  of  hour  and 
expenditures  standards  of  public 
service  programming  for  all  broad- 
casting stations." 

NCPAC  would  prohibit  granting 
an  FM  license  to  an  AM  licensee 
without  a  public  hearing.  They 
would  also  prohibit  license  renewal 
of  any  station  until  the  application 
has  been  advertised  throughout  the 
community  and  all  who  wish  have 
been  "afforded  the  opportunity  to 
apply  competitively  for  the  same 
license  or  to  submit  evidence  why 
such  license  should  not  be  renewed." 


ALONG 

WITH 
STRING- 
TOWN  iKy.r? 

^^^m^^m  =  are  entwined 
If  your  fortunj*  ^y.nained 
wUb  those  of  tba  weeug. 

community  (vm  *»  ,  Tie.up 
^anunravebng^^. 
rn8teadwitbtbe  ^vE  offer9 
ing  Area  vrbere  rou9 
(at  low  cost)  more  y  ^ 
Uners  than  ^J^ined! 

What's  worth  co  roblen>. 
tucky  ^  ~  f;?Jt  package 
D°ne^  L  wbat  most  adver- 

li9er9  really  want. 


Finally,  the  petition  asks  for  local 
hearings  in  communities  where  the 
applicants  intend  to  serve. 

Preceding  the  petition  is  a 
lengthy  and  horrendous  picture  of 
"radio  today".  Broadcasting,  ac- 
cording to  NCPAC,  is  largely  con- 
trolled by  National  Assn.  of  Man- 
ufacturers and  "the  big  newspaper 
publishers".  NAM  members  own 
10  clear-channel  50  kw  stations, 
buy  a  lot  of  network  time,  sponsor 
commentators  who  present  the 
NAM  viewpoint,  the  bulletin  avers. 
Newspapers  also  own  or  have  affil- 
iations with  approximately  250 
stations  and,  NCPAC  declares,  of 
the  208  station-owning  papers  who 
took  sides  in  the  1944  political 
campaign  "At  least  152  or  73  per 
cent  supported  Dewey". 

NCPAC  charges  that  broadcast- 
ers fail  to  meet  tests  of  public 
service.  It  cites  a  survey  made  by 
National  Council  of  Farmer  Co- 
operatives which  reported  "that 
57%  of  those  polled  said  that  the 
clear-channel  stations  did  not  carry 
satisfactory  farm  programs."  It 
declares  one-third  of  the  United 
States  does  not  receive  daytime 
service.  It  reports  the  FCC  check 
of  a  sample  week  of  1944  shows 
that  four  network  sustainers,  Invi- 
tation to  Learning,  National  Radio 
Pulpit,  University  of  Chicago 
Roundtable  and  Labor  for  Victory, 
were  carried  by  less  than  half  the 
stations  to  which  they  were  offered. 

Worst  of  all,  broadcasters  make 
money.  "For  the  industry  as  a 
whole  in  1944  profits  were  150% 
on  depreciated  value  of  the  entire 
investment  before  federal  taxes. 
...  In  a  five-year  period  less  than 
1%  of  the  broadcasting  stations 
have  gone  into  bankruptcy,  while 
the  mortality  for  other  businesses 
requiring  small  capital  invest- 
ments runs  to  70%." 

Pointing  out  that  all  but  a  few 
of  the  500  applications  for  FM  sta- 
tions are  from  present  broadcast- 
ers and  newspapers,  NCPAC  urges 
immediate  protests  to  the  Com- 
mission to  limit  severely  assign- 
ments to  these  applicants  so  that 
the  "choice  frequencies"  may  not 
be  granted  "before  men  in  the  serv- 
ices are  out  of  uniform,  before 
small  businessmen,  presently  con- 
cerned with  reconversion,  will  have 
time  to  investigate  this  great  small 
business  opportunity,  before  farm, 
cooperative,  labor  and  other  groups 
have  had  a  chance  to  present  their 
applications." 


Diathermy  Rules 

THE  FCC  has  announced  it 
will  soon  begin  consideration  of 
proposed  Rules  and  Regulations 
and  Standards  of  Good  Engineer- 
ing Practice  for  operation  of  medi- 
cal diathermy  equipment  and  in- 
dustrial apparatus  utilizing  radio 
frequency  energy. 


WNEW  Facilities 
Sought  by  Paulists 

Apply  to  FCC  for  Transfer 
Of  'Franchise'  to  Society 

APPLICATION  for  facilities  of 
WNEW  New  York  was  filed  late 
last  week  with  the  FCC  by  the  Mis- 
sionary Society  of  St.  Paul,  the 
Apostle  (Paulist  Fathers),  New 
York,  former  licensee  of  WLWL. 

Filed  by  John  J.  Sirica,  Washing- 
ton attorney,  application  "repre- 
sents a  flat  request  that  the  Com- 
mission withdraw  from  Greater 
New  York  Broadcasting  Corp.  (li- 
censee of  WNEW)  the  license  priv- 
ileges .  .  .  and  assign  that  franchise 
to  the  Society."  A  public  hearing 
"will  furnish  ample  justification 
for  such  action  by  the  Commission," 
it  continued. 

'Better  Qualified' 

The  Paulist  Fathers  said  the  So- 
ciety "does  not  contend  that  it 
should  be  favored  by  the  Commis- 
sion because  it  is  a  religious  organ- 
ization. It  is  sincerely  convinced 
that  as  a  party,  and  without  regard 
to  its  religious  identity,  it  is  far 
better  qualified,  from  the  standpoint 
of  character,  honest  appreciation  of 
the  public  interest,  and  otherwise, 
to  render  a  public  service  through 
the  operation  of  a  radio  station  in 
New  York  City,  than  is  the  present 
licensee  of  WNEW." 

Financial  statements  filed  with 
the  Commission  show  the  Society's 
net  worth  on  Dec.  31,  1944,  to  be 
$3,578,829.75,  with  total  assets  of 
$3,641,829.75.  Applicant  proposes 
to  invest  $205,000  for  equipment 
and  studios.  The  Washington  en- 
gineering firm  of  May,  Bond  & 
Rothrock  has  been  retained  to  han- 
dle technical  phases. 

In  1937  the  Paulists  sold  WLWL 
to  Arde  Bulova,  who  also  acquired 
WPG  Atlantic  City  and  WOV  New 
York.  Mr.  Bulova  subsequently  dis- 
continued WLWL  and  WPG  and 
exchanged  facilities  between  WOV 
and  WNEW.  Mr.  Bulova,  principal 
owner  of  WOV  and  WNEW,  must 
dispose  of  one  under  the  FCC 
duopoly  regulation. 


Cecil  L.  Berry 

CECIL  L.  BERRY,  59,  owner  of 
CFGP  Grande  Prairie,  Alta.,  died 
suddenly  of  a  heart  attack  at 
Grande  Prairie  on  Sept.  30.  Well- 
known  for  his  geniality  by  Cana- 
dian broadcasters  from  all  parts  of 
Canada,  he  came  into  broadcasting 
about  eight  years  ago,  built  CFGP 
in  the  Peace  River  country  of  north- 
ern Alberta.  Prior  to  entering 
broadcasting  he  was  with  Cock- 
shutt  Plow  Co.,  Brantford,  Ont., 
farm  machinery  manufacturer.  He 
was  born  in  England. 


CHIEF  Petty  Officer  Bob  Wilson, 
former  commentator  and  public 
events  director  of  WOWO-WGL 
Fort  Wayne  (when  both  were 
W  e  s  t  i  nghouse 
stations)  has 
taken  a  post  with 
Telecast  Corp.  of 
America,  New 
York,  to  voice 
news  to  theaters 
in  Manh  a  1 1  a  n, 
Brooklyn,  the 
Bronx  and 
Queens.  He  also 
plans  to  free- 
lance    in  New 

York  radio. 

Just  released  from  the  Navy, 
Chief  Wilson  was  attached  to  the 
Radio  Unit,  Special  Services  Di- 
vision, Armed  Forces  Radio  Serv- 
ice, in  Washington.  Prior  to  his 
discharge  he  was  on  recruiting 
duty  in  Richmond,  Va.  Telecast 
Corp.  is  a  new  enterprise,  feeding 
spot  news  and  special  events  to 
various  theaters.  Plans  are  to  pro- 
vide television  service  to  theaters 
later. 


Mr.  Wilson 


NO  STRIKE  EFFECT 
ON  NETWORKS  SEEN 

NETWORK  operations  were  not 
expected  to  suffer  from  the  ab- 
sence of  telephone  company  em- 
ployes from  their  posts  Friday  af- 
ternoon from  2  to  6,  while  members 
of  the  National  Federation  of  Tel- 
ephone workers  voted  whether  to 
stage  a  nationwide  strike. 

Joseph  Beirne,  NFTW  president, 
told  Broadcasting  the  departure 
of  the  workers  to  attend  the  meet- 
ing would  have  no  effect  on  the 
networks  "provided  the  telephone 
equipment  used  in  the  transmission 
of  network  programs  holds  up.  If 
it  breaks  down  any  place,  there 
will  be  trouble,  as  there  will  be  no 
maintenance  men  on  duty  to  fix 
it." 

K.  T.  Rood  of  the  long  lines 
information  office  said:  "Long  lines 
expects  to  be  able  to  maintain  net- 
work service  for  the  four  hours 
which  has  been  announced  as  the 
duration  of  the  walkout."  Mutual 
coverage  of  the  World  Series  was 
expected  to  proceed  as  usual,  with 
non-union  supervisors  taking  over 
key  positions  involving  programs 
of  all  networks. 


WESTERN  ELECTRIC  Co.  has  Issued 
"Elements  of  Speech  Input  Systems", 
a  booklet  that  by  text,  photographs, 
drawing  and  charts  presents  "an  out- 
line of  the  components,  organization 
and  characteristics  of  a  typical  audio 
system  for  high  fidelity  broadcasting." 


Program  Group  Meeting 

NAB  Program  Managers  Execu- 
tive Committee  will  confer  in  Wash- 
ington Oct.  11-12  with  Treasury 
officials  on  plans  for  the  Victory 
Loan  campaign.  A  score  of  pro- 
gram managers  are  expected.  The 
committee  will  hold  a  separate 
meeting  of  its  own  Oct.  12  for  dis- 
cussion of  routine  problems.  Sec- 
retary of  the  Treasury  Vinson  is 
expected  to  attend  a  lunch  meet- 
ing Oct.  12. 

BROADCASTING    •    Broadcast  Advertising 


Marketing  Forum 
To  Be  Held  in  N.  Y. 

Six  Sessions  Planned  to  Run 
From  Oct.  22  to  Nov.  26 

FIRST  national  marketing  forum 
under  the  joint  sponsorship  of  the 
National  Federation  of  Sales  Ex- 
ecutives and  Advertising  Federa- 
tion of  America  and  the  auspices 
of  the  Sales  Executives  Club  of 
America  will  be  held  in  New  York. 
Sessions  begin  Oct.  22  and  run 
through  Nov.  26. 

First  session,  on  Oct.  22  will  be 
held  at  the  Waldorf-Astoria,  10 
a.  m.-7  p.  m.  with  the  following 
speakers:  Arthur  A.  Hood,  direc- 
tor dealer  relations,  Johns-Man- 
ville  Corp. ;  Stanley  A.  Holme,  Gen- 
eral Electric  Co.;  Paul  G.  Hoff- 
man, president,  Committee  for  Eco- 
nomic Development;  Charles  M. 
Isaac,  Chamber  of  Commerce  of 
U.  S.;  Dr.  J.  Raymond  Walsh,  di- 
rector of  research,  CIO;  Gene 
Flack,  president,  Sales  Executives 
Club  of  New  York;  John  Hancock, 
Baruch-Hancock  Report;  Don  G. 
Mitchell,  vice-president,  Sylvania. 

At  9:30  p.  m.  Information  Please 
through  the  courtesy  of  its  spon- 
sors, Socony-Vacuum  Oil  Co.,  will 
'originate  its  broadcast  from  the 
session.  Commerce  Secretary  Hen- 
ry A.  Wallace  will  address  the 
banquet  starting  at  7  p.  m. 

Second  session,  on  Oct.  29,  7-9 
p.  m.,  will  be  held  at  the  Roose- 
velt Hotel  and  the  following  will 
speak:  Wm.  Rados,  Henry  Camp- 
bell, Sidney  Edlund,  Sidney  Cham- 
berlain, Richard  Borden  and  Rob- 
ert Canniff. 

Speakers  at  the  third  session,  on 
Nov.  5,  Roosevelt  Hotel,  will  be 
Joseph  D.  Ardleigh  and  Sterling 
W.  Mudge.  Fourth  session  occurs 
on  Nov.  12  and  fifth  on  Nov.  19, 
both  at  the  Roosevelt  Hotel. 

Sixth  and  last  session  on  Nov. 
26  at  the  Waldorf-Astoria  Hotel 
will  have  the  following  speakers 
on  the  agenda:  Joseph  M.  Dawson, 
chairman  of  the  board,  Advertis- 
ing Federation  of  America;  J.  Pen- 
efield  Seiberling,  president,  Seiber- 
ling  Rubber  Co.,  Akron;  Clarence 
Francis,  chairman  of  the  board, 
General  Food  Corp. ;  Robert  Hanes, 
former  president,  American  Banker 
Assn.;  Don  Belding,  chairman  of 
board,  Foote,  Cone  &  Belding,  Los 
Angeles;  Bruce  Barton,  president, 
BBDO,  and  John  W.  Snyder,  di- 
rector, Office  of  War  Mobilization 
and  Reconversion,  who  will  address 
group  at  evening  banquet. 


Treasury  Transcriptions 

THREE  new  broadcast  features 
produced  by  the  Treasury  are  being 
sent  to  stations  for  Victory  Loan 
promotion.  They  are:  Sports  Per- 
sonalities Speak,  presenting  na- 
tion's top  sportscasters  and  figures; 
Industrial  Leaders  Speak,  featur- 
ing industrial  leaders  including 
Edgar  Kobak,  MBS  president,  and 
Niles  Trammell,  NBC  president; 
transcribed  30-second  announce- 
ments especially  for  rural  areas. 


NAB  WILL  OBSERVE 
JOSKE   RADIO  TEST 

PROGRESS  of  the  Joske  depart- 
ment store  radio  test  in  San  An- 
tonio will  be  observed  by  a  group 
representing  the  NAB  during  the 
week  of  Oct.  15.  Group  will  be 
headed  by  Frank  E.  Pellegrin,  who 
recently  returned  to  his  post  as 
NAB  Director  of  Broadcast  Adver- 
tising after  military  service. 

Project  was  started  at  the  first 
of  the  year  during  regime  of  Lewis 
H.  Avery,  now  head  of  his  own 
representative  firm.  Mr.  Avery 
will  attend  the  inspection  in  an  ad- 
visory capacity.  Mr.  Pellegrin  will 
familiarize  himself  with  details  of 
the  Joske  broadcast  campaign,  a 
one-year  project  designed  to  de- 
velop most  effective  use  of  the  me- 
dium in  retailing. 

The  NAB  party  will  include 
Ruth  Borden,  consultant  on  the 
Joske  clinic,  and  Harold  Fair, 
WHO  Des  Moines,  program  con- 
sultant. 


HOUSE  PASSES 

Reorganization  Bill  With 
 25%  Cut  Policy  


REORGANIZATION  of  Govern- 
ment agencies,  including  FCC,  was 
started  on  its  way  last  Thursday 
when  the  House  passed  the  Man- 
asco  Bill  (HR-4129)  304-56.  An 
amendment  by  Rep.  Martin 
(R-Mass.),  minority  leader,  call- 
ing on  the  President  to  reduce  ex- 
penditures by  25%  if  possible,  was 
adopted  by  a  narrow  margin.  Sev- 
eral other  amendments  were  re- 
jected. 

Under  the  measure,  now  before 
the  Senate,  the  Interstate  Com- 
merce Commission,  Federal  Trade 
Commission  and  Securities  &  Ex- 
change Commission  are  exempt. 
Should  the  President  decide  to  re- 
organize the  FCC,  Civil  Service 
Commission,  U.  S.  Tariff  Commis- 
sion, Veterans  Administration  or 
Federal  Deposit  Insurance  Corp., 
he  must  submit  separate  plans  on 
each. 


Pioneer  Operators  Plan 
Old  Timers'  Night  Nov.  8 

MORE  than  a  thousand  pioneer 
radio  and  wireless  operators  who 
were  active  in  the  field  before 
broadcasting's  official  birthday  in 
1920  will  participate  in  the  25th 
anniversary  celebration  by  stag- 
ing an  Old  Timers'  Night  Nov.  8 
at  Hotel  Commodore,  New  York, 
according  to  Louis  G.  Pacent,  gen- 
eral chairman  of  the  executive 
committee.  Other  committee  mem- 
bers are:  George  Lewis,  I.T.&T., 
vice-chairman ;  Edward  J.  Content, 
WOR  New  York,  treasurer;  Ralph 
R.  Batcher,  Caldwell  Clements 
Inc.,  secretary. 

Mr.  Pacent  said  the  dinner  will 
be  followed  by  demonstrations  of 
apparatus  retrieved  from  museums 
and  attics. 


TWO  CHICAGO  RADIO 
MAKERS  EXPANDING 

CONSTRUCTION  on  two  new  fac- 
tories by  Chicago  radio  manufac- 
turers was  begun  last  week,  with 
cost  estimated  at  $1,300,000. 

Majestic  Radio  and  Television 
Corp.,  Chicago,  is  building  its  plant 
on  a  69-acre  site  near  Elgin,  at  a 
cost  of  $600,000,  to  manufacture 
radio  receivers,  phono  -  recorders 
and  allied  products  of  radio  and 
electronics,  according  to  E.  A. 
Tracey,  president. 

The  Sentinal  Radio  Corp.,  Chi- 
cago, began  construction  of  its 
$700,000  plant  in  Evanston  on 
Tuesday.  Ernest  Alschuler,  Sen- 
tinal president,  said  production  of 
more  than  3,000  sets  per  day  would 
be  possible  on  a  single  shift  sched- 
ule when  the  factory  is  completed. 


CBC  Report  Shows  Operating  Deficit; 
Commercial  Business  ZJpFrom  Year' Ago 


A  NET  operating  deficit  of  $72,747 
for  the  fiscal  year  ending  March 
31,  1945,  is  shown  in  the  annual 
report  of  the  Canadian  Broadcast- 
ing Corp.,  tabled  in  the  House  of 
Commons,  Ottawa,  Oct.  2.  Operat- 
ing surplus  before  deducting  al- 
lowance for  depreciation  and  obso- 
lescence amounted  to  $154,911,  de- 
preciation allowances  being  2%% 
on  buildings  and  10%  on  equipment. 

Revenue  of  the  CBC  was  $5,498,- 
397,  up  from  $5,232,041  in  the  pre- 
vious year.  Revenue  consisted  of 
$3,783,452  from  listener  annual  li- 
cense fees  of  $2.50,  a  slight  drop 
from  the  1944  amount  due  to  war- 
time shortages  for  replacement  of 
worn-out  receivers;  $1,639,159 
from  commercial  broadcasting,  an 
increase  from  $1,421,906  in  1944; 
and  $75,785  from  miscellaneous 
sources,  up  from  $22,248  in  1944. 

During  the  year  fixed  assets 
were  increased  by  $255,000  with 
$100,000  being  taken  out  of  work- 
ing capital  which  was  reduced  to 


$1,035,000,  the  balance  of  the  ex- 
penditures coming  out  of  current 
revenue.  Expenditure  for  the 
shortwave  establishment  at  Sack- 
ville  for  the  Canadian  government 
was  $1,039,000,  and  operation  of 
the  shortwave  service  cost  $190,- 
000  for  the  year. 

CBC  staff  increased  during  the 
year  from  815  to  920.  During  the 
year  54,962  programs,  represent- 
ing 16,647  hours  of  broadcasting, 
were  broadcast  on  the  CBC  net- 
works, with  80.4%  sustaining  and 
19.6%  commercial.  Eighty-five  per 
cent  of  sustaining  programs  were 
CBC  originations,  8.9%  were  U.  S. 
exchange  programs,  and  6.1%  from 
the  BBC. 

Introduction  during  the  year  of 
a  second  transcontinental  network, 
the  Dominion  network,  added 
greatly  to  CBC  network  mileage, 
which  increased  from  9,078  for  the 
Trans-Canada  and  French  net- 
works to  13,594  network  miles  with 
addition  of  Dominion  network. 


PAUL  E.  NEWMAN  CO. 
NEW  COAST  AGENCY 

PAUL  E.  NEWMAN  Co.,  a  new 
West  Coast  agency,  has  been  or- 
ganized with  three  New  York  ad- 
vertising men  in  key  positions.  Paul 
E.  Newman  is  president;  Robert 
E.  Shaw,  vice-president  and  art  di- 
rector, and  John  G.  Schneider,  vice- 
president  and  copy  chief.  Mr.  Shaw 
and  Mr.  Schneider  are  also  direc- 
tors of  the  corporation. 

The  company  has  its  offices  at 
639  South  Spring  Street,  atop  the 
Stock  Exchange  office  building,  Los 
Angeles. 

Mr.  Newman's  career  in  adver- 
tising includes  18  years  with  Er- 
win,  Wasey  &  Co.,  New  York,  of 
which  he  was  a  vice-president  and 
one  of  three  executive  partners, 
and  three  years  with  Newell- 
Emmett  Co.,  New  York.  At  Erwin, 
Wasey  he  was  closely  associated 
with  the  late  Obie  Winters. 

Mr.  Shaw,  a  former  Californian, 
went  East  in  1939  to  join  the  Win- 
ters -  Newman  team  at  Erwin, 
Wasey,  where  he  was  an  art  direc- 
tor. Later  he  moved  to  Young  & 
Rubicam  Inc.  as  art  director  and 
then  art  supervisor  on  several  top 
national  accounts.  He  is  a  former 
advertising  manager  of  Phelps- 
Terkel,  Los  Angeles,  and  art  direc- 
tor of  Production  Service  Studios 
there. 

Mr.  Schneider  worked  on  copy 
desks  of  Newell-Emmett  Co.  and 
Doherty,  Clifford  &  Shenfield  Inc. 


Succeed  IDEAS 
one  alcvcuf*  at  a 

PREMIUM 

.  .  and  the  Robbins  Company  has 
an  outstanding  reputation  for  pro- 
ducing ideas  that  result  in  resound- 
ingly successful  premium  promotions 

Before  the  war  Robbins  had  en- 
gineered promotion  plans  for  many 
of  America's  largest  users  of  premi- 
ums .  .  .  based  on  long  years  of 
knowing  what  will  succeed  and  know- 
ing how  to  make  them  succeed! 

Today  the  ingenuity  and  skill  of 
Robbins  craftsmen  are  serving  the  gov- 
ernment's needs  for  military  emblems 
— to  the  extent  that  Robbins  is  the 
country's  largest  manufacturer  of  dis- 
tinctive insignia  for  the  Army,  Navy, 
and  Marine  Corps. 

Tomorrow,  Robbins  ideas  in  metal 
will  spark  your  premium  programs 
to  new  highs,  with  timely,  interesting, 
appealing  promotions  designed  for 
success!  We  will  be  glad  to  discuss 
your  postwar  requirements  with  you 
now.  Estimates  and  designs  submitted 
without  obligation.  Send  for  the  new 
Robbins  catalogue. 

Ideas  in  Metal 
ATTLEBORO.  MASSACHUSETTS 


BROADCASTING    •    Broadcast  Advertising 


October  8,  1945    •    Page  81 


Worcester  Day-Time  1/4  Hours 


Hedg< 


RAYMER  C( 


WORCESTER 


580  KC 

OWNED    AND    OPERATED    BY    THE    WORCESTER    TELEGRAM-GAZETTE  5000WattS 


UNIVERSAL  RESEARCH  LABORATORIES 

(A  Division  of  Universal  Broadcasting  Company) 

l^adio  Engineering  (Consultants 


ANNOUNCE  THE  OPENING  OF  THEIR  OFFICES 

NOVEMBER  1,  1945 
UNDER  THE  DIRECTION  OF 

ROYAL  V.  HOWARD 


DOUGLAS  5380         1  NOB  HILL  CIRCLE        SAN  FRANCISCO 

(At  Pine  &  Mason  Sts.) 


(Continued  from  page  10) 
ammunition,  and  men,  to  do  the 
immediate  job  in  hand. 

2.  England  is  on  the  road  to 
recovery  and  they  are  willing  to 
keep  on  toiling  and  sweating  to 
achieve  the  peace  time  economy, 
but  they  are  determined  to  use  the 
power  of  the  government  to  keep 
people  at  work  and  out  of  bread- 
lines. 

3.  France  has  been  bereft  .  of 
most  of  its  managerial  strata  and 
hence  has  no  spirit  to  get  going  and 
very  little  know-how  as  to  what  to 
do  to  achieve  recovery. 

4.  The  American  8th  Air  Force 
did  a  magnificent  job  and  hence 
played  one  of  the  most  important 
roles  of  any  unit  in  bringing  vic- 
tory to  Europe. 

Tribute  to  8th 

5.  The  RAF  Bomber  Command 
can  claim  many  laurels  for  bravery 
and  for  accomplishment,  but  my 
impression  was  that  they  were 
more  wasteful  of  their  brave  men 
than  the  8th  was  because  the  8th 
believed  implicitly  in  having  live 
heroes  to  do  a  job  again  and  again. 

6.  The  BBC  will  continue  to  pro- 
vide the  kind  of  service  which  it 
believes  good  for  the  British  lis- 
tener, who  may  not  be  quite  as 
complacent  in  his  acceptance  of 
BBC's  offerings  because  of  the 
experience  listeners  have  had  with 
American  produced  programs  dur- 
ing the  war. 

7.  The  BBC  looks  upon  its  over- 
seas and  North  American  services 
as  essential  instruments  in  contin- 
uing the  influence  of  Britain  as  an 
empire. 

8.  The  American  Forces  Network 
in  the  ETO  and  the  Allied  Expe- 
ditionary Station  in  the  MTO  have 
done  a  great  job  in  providing  infor- 
mation, education,  and  entertain- 
ment to  the  American  troops  and, 
as  a  result,  American  soldiers  will 
return  to  civilian  life  with  their 
taste  for  American  radio  un- 
changed. 

9.  It  has  done  American  radio  a 
tremendous  amount  of  good  to  have 
such  emissaries  as  Bob  Hope,  Jack 
Benny,  Amos  and  Andy,  Informa- 
tion Please,  Bing  Crosby,  and  all 
the  other  fine  people  who  have  gone 
overseas  to  bring  them  both  enter- 
tainment and  a  renewed  contact 
with  real  American  life. 

10.  The  whole  Army  from  the 
top  down  is  radio-minded. 

11.  So  long  as  the  United  States 
has  a  foothold  in  Europe,  it  is 
important  that  all  Europe  be  kept 
informed  of  the  American  point  of 
view.  Shortwave  can  do  that  only 
partially  and,  therefore,  it  would 
be  highly  desirable  for  the  U.  S. 
Army  Information  Control  Divi- 
sion to  keep  control  of  the  opera- 
tions of  Radio  Luxembourg. 

Cities  Devastated 

12.  Poor  London  took  a  terrible 
pasting  in  the  blitz  and  later  from 
the  V-l  buzz  bombs  and  from  the 
devilish  V-2  bombs,  but  it  is  con- 
soling to  know  that  there  was  retri- 
bution for  those  who  perpetrated 


the  attack.  The  devastation  at 
Hamburg,  Berlin,  and  Frankfurt 
was  infinitely  greater  than  that  in 
any  part  of  England.  In  spite  of 
one's  grim  satisfaction  in  retribu- 
tion, Berlin  is  a  very  depressing 
city. 

13.  Lt.  Gen.  Lucius  Clay  is  the 
right  kind  of  a  hard-boiled  soldier 
to  make  the  Germans  know  we 
mean  business  and  the  Russians  to 
appreciate  our  viewpoint. 

14.  The  Festival  of  Music  at 
Salzburg  seems  more  the  mood  of 
the  people  than  war.  The  Austrians 
act  more  like  liberated  people  than 
recent  enemies. 

15.  Hitler's  chalet  at  Berchtes- 
gaden  and  the  Eagle's  Nest  on  top 
of  a  nearby  peak,  both  set  in  a 
scene  of  great  beauty,  should  have 
made  the  little  rat  humble  instead 
of  so  vainglorious.  It  was  pleasant 
to  see  what  a  satisfactory  job  was 
done  by  our  bombers  at  Berchtes 
gaden. 

16.  In  the  midst  of  terrific 
bomb  destruction,  the  great  I  G 
Farben  building  stands  at  Frank- 
furt unscathed.  It  could  be  that 
someone  knew  Gen.  Eisenhower 
would  need  such  a  large  building 
for  headquarters. 

17.  UNRRA  is  doing  a  fine  job 
with  displaced  persons,  particu- 
larly because  it  is  helping  the  DP's 
to  help  themselves. 

18.  Gen.  Eisenhower  will  make  a 
great  Chief  of  Staff  but  thank 
God  that  Gen.  George  Marshall, 
as  the  Chief  of  Staff,  had  the  wis- 
dom to  pick  an  Eisenhower  to  lead 
the  American  forces  and  the  Allied 
Armies. 

Healthy  Germany 

19.  The  Germans  look  very 
healthy  now,  as  should  be  expected, 
because  they  stole  their  health  from  ! 
all  the  rest  of  Europe  and  during 
the  war  enjoyed  a  very  high  stand- 
ard of  living  knowing  no  manpower 
shortage  because  of  the  6,000,000 
to  7,000,000  slave  laborers. 

20.  I  am  still  wondering  why 
PRO  established  a  station  at  Weis- 
baden.  It  is  like  trying  to  cover 
Washington  from  Pittsburgh  while 
the  real  story  is  still  in  another 
city.  The  real  story  in  Europe  for 
a  long  time  to  come  will  be  in  Ber- 
lin, because  that  is  where  the  great 
powers  come  to  a  juncture  and, 
therefore,  what  is  done  in  Berlin 
will  have  much  to  do  with  the 
peace  of  the  world. 

21.  GI  Heaven  is  on  the  Riviera. 

22.  Radio  Monte  Carlo  may  be- 
come one  of  the  most  important 
stations  in  Europe. 

23.  The  Army  is  busy  corraling 
all  of  Germany's  foreign  exchange 
assets.  A  good  example  of  this 
operation  was  seen  at  the  Reichs- 
bank  in  Frankfurt  where  much  of 
the  Nazi  loot  has  been  concentrated. 

24.  Military  justice  is  adminis- 
tered by  the  military  governments 
with  the  most  elaborate  manifesta- 
tion of  fairness — perhaps  far  be- 
yond the  comprehension  of  the 
accused. 

25.  The  Battle  of  the  Bulge  is 
something  which  Americans  should 
remember  because  it  shows  that 


Page  82    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising. 


at  J 

njjj.we,  too,  can  take  a  licking  when 
ij^s/e  are  off  guard  and  we  should 
0j  jriever  get  off  guard  in  the  future. 

26.  The  Germans  know  they  are 
jDg<!beaten  but  refuse  to  accept  the 
'responsibility  as  a  people  for  hav- 
tjjejing  started  this  war. 
u|  27.  Rome  will  probably  not  be  a 
A Lyery  fertile  source  for  news  for  a 
J0'long  time  to  come, 
f  28.  Pope  Pius  XII  has  a  very 
at)keen  comprehension,  not  only  of 
0j  ^American  broadcasting,  but  likewise 
us  'of  the  power  and  influence  of  broad- 
,  ^casting  as  a  medium  of  mass  com- 
munication. 
JJ  29.  Europe  has  been  bled  white. 
.  Unless  there  is  aid  from  America, 
( j| it  can  never  be  restored  to  useful- 
ffl  ^ness,  not  only  to  its  own  people  but 
,Ato  the  world  at  large. 
Jj*  30.  American  broadcasting  is  still 
,as?and  will  long  continue  to  be,  the 
j  'finest  broadcasting  in  the  world. 


^Production  Men 
i  Needed   in  Video 

latl 

4  Ruthrauff  &  Ryan  Producer 
ngiiSees  Big  Opportunities 

NOW  is  the  time  to  dig  into  the 
oKscience  of  television  because  to- 
il]--morrow — even  if  it's  five  years 
•"seaway — stations  will  be  looking  for 

production  men  with  ideas  for  tele- 
aifvision  programming.  That's  the 
ok  iopinion  of  Norman  Hayne,  pro- 
ill,  inducer  of  Smoke  Dreams,  Those 
is-  Websters  and  several  other  Ruth- 
ad  trauff  &  Ryan  shows  in  Chicago, 
ed  I    "When     television  production 

catches  up  with  technical  advances 

the  industry  is  going  to  be  crying 

for  men  with  ideas.  The  man  who 
j  has  had  radio  experience  and 
'  found  time  to  work  with  little 
^theater  groups,  or  studied  televi- 
I  Hsion  from  a  technical  and  a  stu- 
er|,dio  production  viewpoint  is  going 
J  (lo  go  places." 

A  production  man  in  television, 

,he  believes,  is  going  to  be  even 
,  more  important  than  he  is  today. 
|L  "Everything  will  depend  on  his 
liability  to  work  out  the  'bugs'  in 
er  1 1  rehearsal  because  once  the  cameras 
M  , start  turning  you're  on  to  the  end. 
i  .Even  motion  picture  directors  who 
aj  jean  always  cut  a  scene  are  going 
^  to  find  television  an  entirely  dif- 
jj  ,ferent  approach. 
ie  j    "I  personally  believe  that  men 

in  radio,  and  particularly  those 
a  who  have  worked  with  all  types  of 

programs,  are  going  to  find  it  easy 
I  lo  switch  over  to  television,"  Mr. 
n  Hayne  said. 


Shows  to  Canada 

FIRST  U.  S.  network  programs  to 
enter  Canada  since  CKEY  Toronto 
was  given  right  by  CBS  to  seek 
NBC,  American  and  MBS  network 
business  [Broadcasting,  Sept.  24] 
started  early  this  month.  American 
net  program  for  Pharmacraft 
(Fresh  deodorant),  Counterspy, 
started  Oct.  3,  10-10:30  p.  m.,  on 


CKEY,  through  Young  &  Rubicam, 
Toronto;  Guy  Lombardo  and  or- 
chestra started  on  CKEY  Oct.  2, 
9-9:30  p.  m.,  for  Larus  &  Bro.  Co. 
(Edge  worth  Tobacco),  through 
Warwick  &  Legler,  New  York. 
Jack  Cooke,  owner  of  CKEY,  ex- 
pects to  have  a  number  of  other 
U.  S.  net  programs  aired  in  Canada 
for  first  time  under  new  set-up. 


NBC  TV  Classes 

NORAN  E.  KERSTA,  manager 
of  NBC  television  department,  on 
Oct.  3  opened  the  second  season  of 
the  joint  NBC-Columbia  U.  exten- 
sion division  course  on  "Television 
Production  Problems".  Members 
of  NBC  television  department  will 
give  15  lectures  on  production  prob- 
lems during  the  course. 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

Ah  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 


National  Preaa  Bldg., 


GEORGE  C. 

DAVIS 

Consulting  Radio 

Engineer 

Munsey  Bldg. 

District  8456 

Washington, 

D.  C. 

There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


MAY,  BOND  &  ROTHROCK 

CONSULTING  RADIO  ENGINEERS 

★     ★  ★ 
Nat'l  Press  Bldg.  Wash.  4,  D.  C. 
District  7362      •      Glebe  5SS0 


HERBERT  L.WILSON 

and  associates 
Consulting  Radio  Engineers 

AM    FM    TELEVISION  FACSIMILE 
1018  Vermont  Ave.,  n  w,  wasmih«to«  9.0.0. 

NATIONAL  7161  " 


;e  Seek  FM 

13  WCBI  Columbus  and  WELO  Tu- 
4  •jPelo,  Miss.,  owned  by  Maj.  Birney 
j  Imes  Jr.,  have  filed  applications 
i  iwith  the  FCC  for  new  FM  stations, 
tV; outlets  announced  last  week.  FM 
a_  .application  also  has  been  filed  for 
c.  proposed  new  Maj.  Imes  station  in 
jjj.  Meridian,  Miss.  WROX  Clarks- 
I  dale,  Miss.,  owned  by  Birney  Imes 
j3  ;Sr.,  is  also  new  FM  applicant. 
Id  [WCBI  is  adding  new  offices,  stu- 
at  dios  and  control  room  in  Gilmer 
Hotel  in  expansion  program. 

n \' 

BROADCASTING    •    Broadcast  Advertising 


GOMER   L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfield  9089 

College  Park,  Md. 


EQUIPMENT  ENGINEERING  CO 

Consulting  Radio  Engineers 
1438  Main  Street 
Columbia,  S.  C. 


McNARY  &  WRATHALL 

CONSULTING  RADIO  ENGINEERS 
»u  Bldg.       Dl.  13tS 

Washington,  D.  C. 


Radio  Engineering  Contulttnt. 
Frequency  Monitoring 


Commercial  Radio  Equip.  Co. 

e  International  Building.  Washington.  D.  O. 
e  321  E.  Gregory  Boulevard,  Kansas  City,  Mo. 
e  Cross  Roads  of  the  World,  Hollywood,  Calif 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  In  Broadcast  and 
Allocation  Engineering 

Earle  Building,  Washington  4,  D.  C 
Telephone  NAtional  7757 


—  <§<>—  

LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  MIS 

Washington  4,  D.  C. 


Qato  W  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055      Lab.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.    MEtropolitan  3604 


Advertising  Deadline 
for  1946  YEARBOOK 

DEC.  1,  1945 


PAUL  GODLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.  N.J. 

MO  2-7859 


RING  &  CLARK 

Consulting  Radio  Engineer* 

WASHINGTON,  D.  C 

Munsey  Bldg.   •   Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washington  3,  D.  C 
Decatur  1234 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  14th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


WORTH INGTON  C.  LENT 
Consulting  Engineers 

INTERNATIONAL  BLDG.  WASH..  O.  C- 
1319  F  STREET  N.  W.        DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.75th  St  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE-MICHIGAN  4151 


BUY  VICTORY 
BONDS! 


October  8,  1945    •    Page  83 


AVAILABLE 
Man  Experienced  In  Pro- 
duction &  Public  Service 

Four  years  background  in  local  and 
network  Production  with  major  net- 
work affiliated  stations.  Directed 
all  types  programs — Drama,  Musi- 
cal, Audience  Participation,  Public 
Service.  Used  to  responsibility  of 
working  with  others.  Location  sec- 
ondary importance  to  opportunity 
that  will  permit  application  of 
ability  and  experience.  Age  25 — 
single — sober  and  dependable. 
Best  references  and  details  of  ex- 
perience and  capacity  by  writing 

BOX  274 
BROADCASTING 


Here  is  a 

Permanent 

Position 

FOR  AN 
EXPERIENCED 
COMMUNICATIONS 
MAN 


You  may  be  interested  in  this  per- 
manent position  with  a  long  estab- 
lished, progressive  Radio  school.  To 
qualify,  you  should  be  a  college 
graduate  with  engineering  and  op- 
erating experience  in  Radio  com- 
munications. Experience  teaching 
Radio  subjects  will  be  an  advantage 
— and  experience  in  writing  instruc- 
tion manuals  clearly,  interestingly  is 
essential.  Get  in  touch  with  us  now. 
Let's  see  if  we  can  come  to  a  mu- 
tual understanding  so  you  can  start 
with  us  the  day  you  are  available. 
Tell  us  all  about  yourself — your 
education  and  experience — your  am- 
bitions— your  salary  requirements. 
We  will  hold  your  letter  in  strict  con- 
fidence. Write  Box  252  BROAD- 
CASTING. 


AVAILABLE 
Successful  Radio  8C 
Advertising  Man 

Background  includes  ten  years  ex- 
perience in  national  agency,  repre- 
sentative and  station  field.  Excel- 
lent record  in  selling  and  manage- 
ment. Have  run  stations  in  east 
and  middlewest.  Desire  managerial 
position  in  progressive  station.  35, 
married,  two  boys.  Best  references 
from  all  phases  of  radio. 

BOX  188 
BROADCASTING 


i — Classified  Advertisements — i 

PAYABLE  IN  ADVANCE— Checks  and  money  order*  only— Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Situations  Wanted 


Wanted— Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education  and  experience.  Box  661, 
BROADCASTING. 

WSGN,  Birmingham,  has  announcer  Job 
open.  Salary  and  talent  fees.  Send  com- 
plete references  and  transcription  im- 
mediately to  Henry  Johnston. 
Wanted — Licensed  operator.  Must  be 
experienced  and  steady.  Send  your 
qualifications,  education,  recommenda- 
tions and  any  small  recent  photograph. 
Network  station  in  Great  Lakes  area. 

Box  182,  BROADCASTING.  

Wanted — Experienced  studio  control 
man  in  network  station  east  of  Chi- 
cago. Send  your  qualifications,  educa- 
tion and  photo  in  first  letter.  Box  183, 
BROADCASTING. 

Whatever  became  of  those  good  depend- 
able announcers?  The  steady,  reliable 
kind  that  you  could  count  on.  We  offer 
steady  employment,  compatible  sur- 
roundings, and  good  salary.  Send  tran- 
scription, references,  photo  with  appll- 
catlon.  Write  Box  193,  BROADCASTING. 
Continuity  writer-experienced.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 
Announcer— Wanted  by  progressive  sta- 
tion in  large  southern  city.  Immediate 
opening  for  experienced  man.  40  hour 
work  week,  starting  salary  $45.00  per 
week.  Permanent  job.  Box  259,  BROAD- 
CASTING^  

Announcers — Experienced  in  commer- 
cial record  shows  and  special  events. 
State  complete  experience  and  enclose 
photo  in  first  letter.  Box  Shack,  KFBC. 

Cheyenne,  Wyoming.  

Can  use  one  or  two  extra  announcers, 
also  good  continuity  writer  for  spots 
and  some  scripts.  Announcers  must  have 
personality  voice  and  be  salesmen  on 

the  air.  WOLS,  Florence,  S.  C.  

Need  a  man  with  first  class  license  who 
can  announce.  MBS  affiliate.  Call,  wire 
or  write  telling  all  to  Duane  L.  Watts, 
General  Manager,  KHAS,  Hastings,  Nebr. 
Help  wanted— 3  engineers  holding  first 
phone  licenses.  Network  station  located 
in  midwest.  Opportunity  for  advance- 
ment for  men  qualified.  Reply,  North 
Central  Broadcasting  System,  Inc.,  360 
N.  Michigan  Ave.,  Chicago  1.  111. 
Georgia  Station  Needs  Announcer — Cap- 
able doing  bang-up  job  of  man-on- 
street  and  other  personality  type  shows. 
Excellent  opportunity  to  affiliate  with 
progressive  network  station.  State  ex- 
perience, salary  expected,  etc.  Box  268, 

BROADCASTING.  

Need  experienced  newsman  to  write,  re- 
write and  present  own  news  copy  on 
air.  Rush  transcription  then  write  back- 
ground details  to  Dow  Mooney,  News 

Editor,  WKY,  Oklahoma  City.  

First  Class  Operator  Wanted — Good 
wages,  hours,  steady  work.  Make  written 
application  to  KGEZ,  Kalispell,  Mon- 
tana. 

Chief  Engineer— Capable  construction 
FM  station,  have  knowledge  laboratory 
test  equipment,  development  work,  and 
construction  installation  maintenance 
high  frequency  equipment.  WIBU,  Poy- 

nette,  Wisconsin,  $55.00  week.  

Wanted — Combination  Announcer-Op- 
erator, permanent  position,  adequate 
salary.  Give  full  particulars,  photo,  etc. 

KDFN,  Casper,  Wyoming.  

Topnotch  announcer — $60.00  base  40 
hours.  Send  complete  details,  copy  of 
references,  transcription  immediately. 
Box    152,  BROADCASTING. 


Radio  executive  will  sever  present  excel- 
lent connection  with  national  network 
to  manage  your  station.  Unusually  well- 
rounded  and  carefully-planned  back- 
ground in  all  phases  of  radio  with  ex- 
perience in  local  250  watt,  metropolitan 
50,000  kw  and  national  networks.  Ex- 
cellent record  and  references.  Replies 
held  in  confidence.  Box  225,  BROAD- 
CASTING. 

Girl,  21,  now  working  as  program  direc- 
tor-copywriter, desires  any  position  ra- 
dio television.  Some  announcing-engi- 
neering.  Third  class  ticket.  Some  tele- 
vision training,  little  experience  chil- 
dren's programs.  College  grad.  Box  197, 
BROADCASTING. 

Capable  local  station  manager  in  south- 
ern market  of  60,000  desires  change. 
Alert,  promotion  minded,  good  charac- 
ter, can  make  your  station  pay,  35  years 
old.  Have  been  in  present  job  six  years. 
Wants  long  time  arrangement.  Married, 
two  children.  Available  immediately 
Box  215,  BROADCASTING. 

Sports  announcer,  10  years  experience 
U.  S.  Canada,  now  chief  sports  and  spe- 
cial events  announcer  American  Forces 
Network  in  Europe,  covering  events  in 
France,  England,  Germany.  Expects 
early  discharge.  Seeks  permanent  posi- 
tion with  progressive  station.  Box  228, 
BROADCASTING. 

Chief  engineer,  38,  single,  23  years  in 
radio,  power  and  comunications,  sober, 
efficient,  not  Just  another  platter  spin- 
ner, or  slide  rule  dreamer,  wishes  em- 
ployment, permanent  if  possible,  but 
where  good  basic  electrical  workman- 
ship and  maintenance  is  appreciated.  I 
prefer  remote  transmitter  operation  tf 
possible,  where  living  quarters  are  avail- 
able. Currently  employed,  chief  engineer 
250  watt  RCA  station.  Available  Octo- 
ber 15th.  Write  Wallace  V.  Rockefeller. 
Wood  River,  Nebraska. 

Veteran  awaiting  discharge.  Three  years 
radio.  Announcer,  program  director.  1st 
license.  Desire  announcing,  PD  with 
definite  opportunity  for  advancement. 
Prefer  east  coast,  Great  Lakes  area.  Min- 
imum. William  T,  Arrington,  1303  Locust 
St.,  Commerce,  Texas. 

Engineer-producer— Five  years  in  broad- 
casting including  iy2  years  government 
broadcasting  service  overseas  add  up 
to  most  rounded  experience  from  high- 
ly technical  operations  to  topflight 
dramatic  production  tasks.  First  class 
phone  license,  married,  top  references. 
Want  connection  with  forward  look- 
ing broadcasting  organization.  Box  233, 
BROADCASTING. 

Television  Engineer— Experienced  su- 
pervisor of  design,  installation  and  op- 
eration seeks  responsibility  for  engi- 
neering department  of  television  broad- 
casting organization.  Box  270,  BROAD- 
CASTING. 

Executive  engineer  desires  position  as 
chief  engineer  of  large  station  planning 
FM  and/or  television  expansion.  Assume 
full  responsibility.  Young  and  aggresive. 
yet  well-settled  family  man.  Well  known 
with  established  engineering  record. 
Past  experience  Includes  every  phase 
of  broadcast  engineering,  all  classes  of 
stations,  1  to  50  kw,  major  network,  op- 
eration, construction,  laboratory  de- 
sign, college  instruction,  Radar  develop- 
ment. Salary  requirement  $3750  to 
$7500  per  year  dependent  on  location 
and  position.  Job  details  before  inter- 
view.  Box  227,  BROADCASTING. 
Station  manager — 19  years  broadcast 
experience,  proven  results  independent 
and  network  promotion,  sales,  produc- 
tion, engineering.  Will  invest.  Box  224, 
BROADCASTING. 


ATTENTION  SERVICEMEN! 

To  aid  servicemen  seeking  radio  jobs,  BROADCASTING  will 
accept  situation  wanted  classified  ads  at  no  charge.  Thirty  words 
maximum.  Two  insertions.  Sign  name,  rank  and  give  address. 


Radio  Construction 
Men 

Radio  men  who  are  interested  in 
building  radio  broadcasting  equip- 
ment can  avail  themselves  at  this 
time  of  excellent  post-war  posi- 
tions. Must  be  able  to  read  sche- 
matics and  do  neat  wiring  but 
engineering  skill  not  mandatory. 
Good  wages  in  attractive  middle- 
western  city.  Wire,  phone  or  write. 

Gates  Radio  Company 
Quincy,  Illinois 
Phone  522 


"Oh,  how  I  hafe  to  get 
up  in  the  morning!" 

. . .  Oh,  how  /  hafe  to  get  out  of  bed! 

Nevertheless,  I've  been  getting  up 
at  the  break  of  dawn  for  a  few  years 
and  I'm  getting  to  like  it. 
Perhaps  you  need  a  good  morning 
man  who  doesn't  mind  doubling  on 
news  and  straight  announcing?  I'd 
prefer  a  small  station  with  enough 
remuneration  to  make  me  civic 
minded. 

I'll  be  available  October  15. 

BOX  250,  BROADCASTING 


Available 
DECEMBER 


General  manager  for  network 
affiliate  in  southwestern  city  over 
100,000.  Eight  year  record  con- 
secutive overall  increase  station 
business  immediate  pre-war  years, 
15  to  45%.  Entered  Army  as  priv- 
ate, released  as  major.  Married. 
Age  38.  Can  supply  key  men  for 
staff.  Opportunity  for  $10,000  per 
year,  or  better,  required — basic 
salary  and  scale  to  performance. 

BOX  261,  BROADCASTING 


Situations  Wanted  (Cont'd) 


Announcer — Easy  talking,  easy  going, 
dependable  sort  of  a  soul.  Three  years 
experience,  slightly  worn  college  degree. 
Can  write,  direct  and  produce.  Box 
273,  BROADCASTING. 


OPPORTUNITY!  Want  to  head  news 
and/or  announcing  department  pro- 
gressive eastern  or  southeastern  radio 
station.  Prerequisites:  small  town  or 
miniature  metropolis;  absolute  job  se- 
curity; substantial  salary;  pleasant 
working  conditions.  Offer:  Excellent 
background  newspaper,  radio  news,  an- 
nouncing, network  special  events,  writ- 
ing; excellent  references;  steady;  youth- 
ful approach.  Now  employed  major  net- 
work known  for  latter.  Objective:  Life- 
time in  miniature  metropolitan  locale. 
Two  weeks  notice.  Box  272,  BROAD- 
CASTING. 


Veteran  with  one  year's  training  at 
Columbia  Radio  College,  covering  all 
phases  of  radio  technique  desires  an 
announcer's  position  with  progressive 
station.  Age  28,  married  and  one  child. 
Robert  L.  Armstrong,  6242  South  Bishop 
Street,  Chicago  36,  Illinois. 


Writer-Producer — Returned  from  the 
wars  and  now  employed  by  50,000  watter 
looking  for  opportunities  in  the  Latin 
Americas.  Box  276,  BROADCASTING. 


Chief  Engineer  Available — Prefer  West- 
Southwest.  PM-Television  experience. 
Box  275,  BROADCASTING. 


Experience  saves!  We  handle  that  station 
you  have  in  mind  from  commencement 
of  application  to  completion  of  opera- 
tion after  you  are  "on  the  air".  All  or 
any  part  of  it.  Savings  on  application, 
construction  and  operation  is  our  spe- 
cialty. Our  experience  is  saving  money 
for  others — let  us  save  money  for  you. 
Box   132,  BROADCASTING. 


Page  84    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


Situations  Wanted  (Cont'd) 

Young,  recently  discharged  army  offi- 
cer, news  scripter  for  NBC  college  grad- 
uate, wants  back  Into  newsroom  of 
Eastern  shortwave  outlet  or  large  local 
station.  Thomas  B.  Mechllng,  281  So. 
Ogden  St.,  Denver  9,  Colorado. 

Engineer — 29  years  old.  Veteran.  Exper- 
ience station  operation.  Some  consult- 
ing. Desires  connection  with  progressive 
station  as  chief  or  with  good  oppor- 
tunity for  advancement.  Ira  Kealy,  25 
Carlton  Road,  Hillsdale,  Michigan. 

Veteran  awaiting  November  discharge — 
Desires  permanent  position  as  combina- 
tion announcer-program  director  or  as- 
sistant. Age  26.  Single.  Prefer  progres- 
sive 250  watter  midwest  or  southern  city 
less  than  80,000.  $280  monthly.  Exper- 
ience as  combination  operator-announc- 
er, assistant  program  director,  all  phases 
announcing.  First  phone  license.  Three 
years  Navy  Radar  experience.  Did  many 
service  shows  including  AFRS  overseas 
and  public  relations.  Box  246,  BROAD- 
CASTING. 

Li   _  

Experienced  announcer,  newscaster, 
honorably  discharged  Navy  veteran.  50 
|  kw  Navy  transmitter  man.  Excellent 
|  background.  Restricted  license.  New 
York  or  New  England  area.  Available 
immediately.  Henry  Lazarski,  1103  W. 
Belden  Ave.,  Syracuse  4,  N.  Y. 

Announcer-writer — Veteran,  married,  3 
years  experience  progressive  stations 
\\\  with  large  quota  organizations.  3  years, 
army  show  business.  Have  written,  acted 
commercially.  Specialty,  morning  shows, 
desires  northern,  progressive  affiliation. 
Preston  L.  Taplin,  12  McKinley  Avenue, 
Endicott,  N.  Y. 


Situations  Wanted  (Cont'd) 


Will  soon  be  available  as  station  man- 
ager or  asistant  manager  or  other  good 
broadcasting  position.  Announcing,  pro- 
ducing, script  writing,  public  relations 
experience.  Dance  orchestra  and  classical 
music  background.  University  graduate. 
Pour  years  Army  Technical  Communi- 
cations assignments.  2nd  class  phone 
license.  Expect  immediate  return  from 
Pacific  and  discharge.  Age  26.  Please 
address  replies  to  home:  Major  Milton 
Frank,  Jr.,  3740  Fillmore  St.,  San  Fran- 
cisco, Calif. 

Radio  Time  Salesman — Experience:  Two 
years  selling  radio  time;  four  years  sell- 
ing newspaper  space.  University  edu- 
cation. Veteran  World  War  II.  New 
York  City  area  preferred.  Gavin 
O'Rourke,  105  E.  38th  Street,  New  York, 
N.  Y. 

Announcer-Newswriter.  Navy  veteran, 
36,  married,  eight  years  experience  5 
and  50  KW  stations  can  fill  program 
director  berth,  write  continuity.  Fa- 
miliar all  phases  broadcasting.  Desire 
permanent  connection  with  a  future. 
Box  262,  BROADCASTING. 

Twelve  years  experience — announcer- 
engineer.  First  class  ticket.  Have  been 
out  of  navy  ten  weeks.  Wish  to  settle 
permanently  in  good  location  with 
good  station.  Married,  3  children.  Box 
263,  BROADCASTING. 

Program  Director  —  Desires  change. 
Plenty  of  sound  experience,  handling 
personnel  and  building  local  shows. 
Married.  Looking  for  permanent  posi- 
tion with  progressive  station.  Box  264, 
BROADCASTING. 

Salesman-Assistant  Manager  —  Wants 
single  or  combination  position.  Six 
years  radio  as  program  director,  sales- 
man, assistant  manager.  Family  man. 
Want  permanent  job  with  livewire  sta- 
tion. Box  265,  BROADCASTING. 

Radio    Commercial   Writer   Available — 

Top  agency  experience.  Free  lance  or 
full  time.  Box  266,  BROADCASTING. 
Radio  Writer— Commercials,  continuity, 
scripts.  Top  agency  experience.  Full  time 
or  free  lance.  Box  267,  BROADCASTING. 
Available — Agricultural  program  leader- 
news  analyst.  Experienced  in  individual 
station  and  network  operation,  sustain- 
ing and  commercial.  Box  269,  BROAD- 
CASTING  

Veteran — Signal  Corps  radio  and  mes- 
sage center,  speaks  French,  Dartmouth 
graduate,  sports  writer,  concert  xylo- 
phonist,  talent  scout,  program  director, 
seeks  position  New  York  or  Boston.  Age 
29,  unmarried.  Edward  A.  Mulliken,  Elm 
Street,  Kingston,  Mass. 
Experienced  Control  Operator  of  5 
years.  Familiar  with  all  phases  of  con- 
trol and  maintenance  work  desires 
permanent  location  in  midwest.  Have 
wife  and  child.  State  your  offer  in  first 
letter.  Box  277,  BROADCASTING. 


Continuity  writer,  commentator.  Five 
years'  experience  spot  announcements, 
local  shows.  Discharge  from  WAC  Oc- 
tober 1st.  Desire  connection  station  or 
agency  San  Francisco  area.  College 
background.  Mary  Fenton,  459  Turk  St., 
San  Francisco,  Calif. 

Announcer-newscaster  —  AAF  officer 
awaiting  discharge.  20  years  experience 
all  phases  radio  including  station  man- 
agement, production,  news-editing  and 
writing.  Network  caliber.  38,  married 
two  children.  Lt.  James  C.  Taillon,  Hq. 
POATSC,  1950  Broadway,  Oakland  4, 
Calif. 

Experienced  announcer  desires  N.Y.C. 
station  connection,  does  sports,  news, 
ad  lib.  Available  interview.  Box  253. 
BROADCASTING. 

Position  wanted — Chief  engineer,  13 1/2 
years  experience  in  broadcast;  4  years  as 
chief  of  250  watt  be  station.  3Vz  years 
as  chief  of  ultra  hi  police  station.  AM 
and  FM  experience.  Age  34,  married, 
now  employed  but  desire  change.  Box 
255,  BROADCASTING. 

First  Class  license,  musically  educated 
know  technical  repair,  standard  living 
required  in  salary,  you  name  the  job 
I'll  do  it.  No  quarter  asked.  No  fly  by 
nights  considered,  must  be  permanent. 
Box   256,  BROADCASTING. 

Veteran  waiting  November  discharge 
desires  position  progressive  metropolitan 
station  midwest.  Three  years  Navy 
Radar  experience.  First  phone  license. 
Age  32.  Married.  Desire  developmental 
AM,  FM  or  TV.  Box  257,  BROADCAST- 
ING. 

Salesman — Twenty  five  years  old,  un- 
married, excellent  educational,  social 
and  business  background,  experience 
gained  at  network  affiliates,  seeks  per- 
manent position  with  opportunity  for 
advancement.  Box  258,  BROADCASTING. 

Naval  officer,  10  years  successful  radio 
promotion,  sales,  publicity;  direct  mail, 
trade  paper  advertising,  mfgr.  and 
agency.  Available  Nov.  15.  Qualified  take 
charge  promotion,  public  relations  dept. 
Address  Box  260,  BROADCASTING. 

News  writer — newscaster.  Does  your  sta- 
tion need  an  experienced  news  writer? 
Here  is  your  dream  come  true.  Will  ac- 
cept out  of  town,  prefer  N.  Y.  or  N.  J. 
station.  Stanley  Cohen,  1730  Andrews 
Ave.,  Bronx  53,  N.  Y. 
Transmitter  Engineer — Desires  super- 
visory or  assistant  position.  Fifteen 
years  radio  broadcasting.  First  class 
telephone  first  class  telegraph  licenses. 
Experience  covers  supervision  opera- 
tion and  maintenance  transmitters  500 
watts  to  50  kw,  directive  antenna  sys- 
tems, speech  input,  one  kw  FM,  fac- 
simile, relay  short  wave  transmitters. 

Box  278,  BROADCASTING.  

Announcer:  24,  married,  (discharged. 
Excellent  for  clock  or  hillbilly  news. 
Commercials  and  ad  lib.  Experienced 
on  controls  and  at  present  in  south. 
Reply     BROADCASTING  MAGAZINE, 

Box,  279.  

General  Manager — Young  man  with 
five  years  experience  in  all  parts  of 
broadcasting,  including  selling,  wants 
job  as  Manager  in  250  watt  station.  Best 
of  references,  and  a  hard  worker.  Box 
280,  BROADCASTING. 


For  Sale 


For  sale — 1  kw  Western  Electric  D-87737 
Transmitter  converted  to  make  it  simi- 
lar  to  6-B.  Box  238,  BROADCASTING. 
Two  allied  tables,  Van  Epps  cutting 
heads  perfect.  First  $1000  buys.  Henry 
Goldsmith  Agency,   123  West  57th  St., 

New  York  19.  

250  watt  transmitter.  Never  used.  Com- 
plete FCC  data.  Boxed  for  immediate 
shipment.  $2,000.00.  Box  254,  BROAD- 
CASTING. 


Wanted  to  Buy 


Wanted— 500  or  1000  watt  standard 
transmitter  immediately.  300  foot  self- 
supporting  towers.  List  other  available 
material.  Box  242,  BROADCASTING. 


Miscellaneous 


Paris,  France — Suitable  for  broadcast- 
lag  station.  Large  duplex  audience  stu- 
dio with  four  room  apartment  in  mod- 
ern building.  One  of  the  highest,  most 
desirable  locations.  Will  sell,  lease  or 
organize.  Submit  proposition  direct  to 
owner  In  full  confidence.  John  Heath, 
930  16th  St.,  N.  W„  Washington  6,  D.  C. 
Announcer's,  writer's,  emcee's  Comedy 
Material.  Catalog  free.  Box  29,  BROAD- 
CASTING. 


Petrillo 

(Continued  from  page  17) 

but  had  tried  for  about  three 
months  to  negotiate  an  agreement 
"purely  to  avoid  a  national  strike 
and  for  reasons  of  public  interest" 
and  had  agreed  to  "every  local  de- 
mand including  a  140  percent  in- 
crease in  total  musicians'  pay  over 
what  our  original  four  staff  mu- 
sicians received." 

Then,  he  said,  the  local  insisted 
that  the  pay  be  retroactive  to  July 
1  and  this  demand  was  rejected. 

In  Chattanooga,  R.  G.  Patterson, 
general  manager  of  WAPO,  NBC 
station,  declined  to  discuss  the 
status  of  the  station's  union  rela- 
tions "because  negotiations  are  in 
progress"  but  said  he  hoped  an 
agreement  would  be  reached  with- 
in a  few  days.  The  contract  ex- 
pired Aug.  11. 

Differences  between  Chatta- 
nooga's CBS  affiliate,  WDOD,  and 
Local  80,  according  to  WDOD  Gen- 
eral Manager  Earl  W.  Winger,  re- 
sulted in  the  local  appealing  to  the 
Regional  War  Labor  Board  in  At- 
lanta when  negotiations  broke 
down  following  the  expiration  of 
contract  April  1.  Mr.  Winger  said 
the  Regional  Board  referred  the 
case  to  WLB  in  Washington.  WLB 
said  the  case  was  received  in 
Washington  Oct.  1  for  further 
study  and  action. 

Mr.  Winger  said  the  union  asked 
for  $17,000  for  musicians  in  the 
new  contract,  compared  to  $12,200 
in  the  old  agreement.  The  station 
formerly  employed  seven  musici- 
ans. Mr.  Winger  said  the  station 
offered  to  hire  "three  or  four  as  a 
show  of  good  faith"  although  it  did 
not  need  a  staff  band. 

Columbus,  Ga.,  is  another  city 
in  which  the  AFM  local  union  and 
the  management  of  a  station,  in  this 
case  the  CBS  outlet,  WRBL,  have 
failed  to  reach  an  agreement  on 
terms  of  employment  of  musicians. 
No  Comment  From  Petrillo 

Mr.  Petrillo  has  been  unavailable 
to  the  press  for  comment  on  the 
situation  and  the  staff  at  his  New 
York  headquarters  express  com- 
plete ignorance  of  the  whole  affair, 
referring  all  inquiries  to  NBC. 

General  belief  in  broadcasting 
circles  is  that  despite  local  dis- 
putes, the  union's  real  motive  in 
pulling  its  men  from  the  NBC  pro- 
grams was  to  express  displeasure 
at  contracts  signed  Sept.  28  by 
NBC  and  American  with  NABET, 
giving  the  independent  engineers' 
union  control  over  the  handling  of 
transcriptions  and  phonograph  rec- 
ords. Mr.  Petrillo  has  long  sought 
this  work  for  his  members. 

He  had  threatened  NBC  and 
American  with  a  series  of  wildcat 
strikes  should  they  sign  such  a 
contract.  The  fact  that  NABET 
had  secured  a  court  order  com- 
pelling the  nets  to  do  so  is  believed 
to  have  no  effect  on  Mr.  Petrillo's 
decision  to  make  good  his  threats. 

This  belief  is  strengthened  by 
occurrence  of  the  first  withdrawal 


Petrillo's  Medicine 

PRESIDENT  JAMES  CAE- 
SAR PETRILLO  of  the 
American  Federation  of  Mu- 
sicians, who  knows  all  about 
the  inside  of  strikes,  learned 
about  the  other  side  when  the 
elevator  operators  staged 
their  walkout  in  New  York. 
Earl  Wilson,  writing  in  the 
New  York  Post,  said  he  found 
Mr.  Petrillo  "growling  good- 
naturedly  into  his  beer."  He 
quoted  the  AFM  czar  as  say- 
ing: "I  got  caught  in  my  of- 
fices on  the  34th  floor  and  had 
to  walk  down.  It's  hard  on  an 
old  man  like  me.  When  I  got 
down  to  the  10th  floor  I  was 
tired  out,  and  by  the  time  I 
got  to  the  bottom  I  was  say- 
ing, 'The  gahdamn  unions! 
They'll  ruin  this  country!'" 


of  musicians  from  NBC  only  two 
days  after  the  NABET  contract 
was  signed.  His  failure  to  take 
similar  action'  against  American  is 
believed  to  be  because  at  the  mo- 
ment none  of  this  network's  affili- 
ates is  engaged  in  controversy 
with  an  AFM  local  and  that  to  act 
without  other  provocation  would 
make  the  union  liable  for  penalty 
for  defying  a  court  order. 

It  is  generally  thought,  however, 
that  before  long  the  union  will  find 
some  excuse  for  ordering  its  mem- 
bers not  to  appear  on  one  or  more 
programs  on  American.  After 
news  of  the  Fitch  attack  became 
known  Sunday,  American  execu- 
tives spent  an  uneasy  day  for  fear 
the  union  at  the  last  moment  would 
cancel  the  first  broadcast  of  the 
Ford  Sunday  Evening  series  which 
was  going  on  the  net  that  night. 


AAAA  CONTINUES 
SUPPORT  OF  WAC 

AMERICAN  ASSN.  of  Advertis- 
ing Agencies  will  continue  its  sup- 
port of  the  War  Advertising  Coun- 
cil into  the  postwar  era,  the  AAAA 
stated  last  week.  Announcement 
followed  a  board  meeting  at  which 
it  was  voted  to  underwrite  the  en- 
tire share  of  advertising  agencies 
in  the  Council's  financing  for  its 
fiscal  year  beginning  March  1,  1946. 
Similar  action  has  been  taken  by 
the  National  Publishers  Assn.,  mag- 
azine publishers  organization. 

NAB  board  at  its  August  meet- 
ing voted  to  contribute  $4,527.36  to 
WAC  in  1946,  its  share  of  about 
$30,000  contributed  by  the  industry. 
Networks  provide  the  rest  of  the 


BROADCASTING    •    Broadcast  Advertising 


Foulds  Milling  Spots 

FOULDS  MILLING  Co.,  Liberty- 
ville,  111.  Oct.  31  begins  sponsor- 
ship of  approximately  10  spots 
weekly  on  WCSH  Portland,  Me. 
and  WLBZ  Bangor,  in  addition  to 
spot  campaign  started  last  month 
on  WJJD  Chicago  and  WRNL 
Richmond.  Contract  26  weeks  placed 
by  Campbell  Ewald,  Chicago. 

October  8,  1945    •    Page  85 


People 


At  Deadline... 


MILES  SIGNS  'QUEEN'; 
MAY  SHARE  WITH  P&G 

MUTUAL  last  week  concluded  negotiations 
with  Miles  Labs.,  which  on  Oct.  29  will  begin 
sponsoring  Queen  for  a  Day  to  advertise  Alka- 
Seltzer.  After  the  first  of  the  year  program 
may  be  sponsored  alternately  by  Miles  and 
Procter  &  Gamble  Co.,  if  conversations  to  be 
held  by  the  companies  and  their  agencies  this 
week  succeed  in  ironing  out  difficulties.  If  not, 
program  will  continue  under  Miles  exclusive 
sponsorship.  Series  which  started  on  Mutual 
in  spring  as  sustainer  is  broadcast  Monday 
through  Friday  2:30-3  p.m. 

FCC  BOXSCORE: 

557  FM,  312  AM,  132  TV 

COUNT  on  applications  for  new  stations  filed 
with  the  FCC  as  Broadcasting  went  to  press 
late  Friday  was  1,001,  of  which  557  are  for  FM, 
312  for  AM,  and  132  for  television.  An  addi- 
tional 175  are  for  changes  in  facilities.  Broad- 
cast section  of  the  License  Division  reported 
applications  "coming  in  by  the  yard"  to  get  in 
under  the  60-day  period  provided  by  the  Aug. 
7  policy  for  filing  new  and  bringing  pending 
cases  up  to  date.  Included  in  Friday  report  were 
requests  by  Yankee  Network  for  FM  stations 
in  Boston,  Bridgeport  and  Providence  and  by 
E.  D,  Rivers  for  FM  facility  in  Valdosta,  Ga. 

NEALE  ADVANCED  WITH  DFS 

MEDIA  OPERATIONS  of  Dancer-Fitzgerald- 
Sample,  Chicago,  in  both  print  and  radio  fields, 
heretofore  handled  separately,  now  headed  by 
James  Neale,  radio  media  director  of  agency. 
Jack  Snodgrass  and  Paul  Xlavin  continue  in 
direction  of  print  media.  Gene  Fromherz  and 
Les  Schroeder  remain  under  Mr.  Neale  in  radio 
dept.  Fred  Klein,  timebuyer  for  General  Mills 
and  American  Home  Products  before  latter 
account  was  moved  to  New  York,  will  advance 
to  assistant  account  executive  of  Procter  & 
Gamble,  a  new  post.  His  successor  has  not  been 
chosen.  Mr.  Neale  joined  DFS  about  five  years 
ago  from  NBC,  Chicago.  Mr.  Klein,  formerly 
with  American  Broadcasting  and  NBC,  Chicago, 
has  been  with  agency  two  years. 

NEGOTIATIONS  DELAYED 

INFORMAL  conferences  of  the  CBS  white 
collar  workers  with  the  three  unions — United 
Office  &  Professional  Workers  of  America 
(CIO),  the  International  Brotherhood  of  Elec- 
trical Workers  (AFL)  and  the  International 
Alliance  of  Theatrical  &  Stage  Employees 
(AFL)  as  to  which  will  represent  them,  have 
been  suspended  until  the  formal  hearings 
scheduled  in  two  or  three  weeks  are  held  before 
the  National  Labor  Relations  Board. 


Closed  Circuit 

(Continued  from  page  U) 

plicant,  with  Mr.  Reinsch  president  and  Mr. 
Mcintosh  secretary-treasurer. 

REMEMBER  Charles  A.  Siepmann,  the  ex- 
BBC  program  expert,  who  conducted  hush- 
hush  internal  investigations  at  FCC  [Broad- 
casting, July  2]?  Prominent  Canadian  broad- 
casters are  still  curious  about  his  secrecy 
shrouded  visits  to  government  radio  offices  in 
Toronto  during  period  of  his  FCC  activity. 


FIVE  NETS  CARRY 
NIMITZ  ADDRESS 

ADMR.  CHESTER  W.  NIMITZ'  address  be- 
fore the  joint  session  of  Congress  on  Friday, 
12:30  p.m.  was  carried  by  NBC,  CBS,  Ameri- 
can, Mutual  and  Associated  on  coast-to-coast 
hook-ups. 

NBC's  Bob  McCormick  broadcast  an  eye- 
witness of  the  parade  from  a  mobile  unit 
operating  along  the  parade  route,  with  Don 
Fisher  handling  the  Congressional  broadcast. 
Morgan  Beatty  covered  the  ceremonies  at  1 : 50. 

American  put  Baukhage  on  the  air  1-1:15 
from  the  House  Radio  Gallery.  Covering  the 
parade  for  American  were:  Harold  Stepler, 
Tony  Howard,  Norman  Wess,  Bryson  Rash, 
James  Gibbons  (in  mobile  transmitter  unit), 
and  Lee  Dayton.  Martin  Agronsky  went  on 
from  the  House  Office  Building. 

Associated  carried  the  ceremonies  from 
12:15  to  3:30,  and  15  minutes  of  the  Nimitz 
Dinner  at  10:30  p.m.  Reporting  for  the  net- 
work were:  Jim  McGrath,  Ian  Ross  MacFar- 
lane,  Jack  Ridge,  Mike  Hunnicutt,  Tony  Wake- 
man,  Philip  Roll,  Norman  Reed,  Jack  Lowe, 
and  Mark  Austed. 

TRUMAN  CITES  McGRADY 

PRESIDENT  TRUMAN  Thursday  presented 
the  Medal  for  Merit  to  Edward  F.  McGrady, 
RCA  vice-president  in  charge  of  labor  rela- 
tions and  a  director,  who  was  loaned  by  RCA 
to  the  Secretary  of  War  as  consultant  and  ad- 
visor on  labor  problems.  Citation  lauded  Mr. 
McGrady's  services  to  the  War  Dept.,  includ- 
ing "strengthening  the  bond  of  cooperation  be- 
tween organized  labor  and  the  Army,  in  set- 
tling and  avoiding  a  large  number  of  labor 
disputes  that  impeded,  or  threatened  to  im- 
pede the  production  of  war  materials;  in  pro- 
moting the  maximum  effort  on  the  part  of 
labor  leaders  and  the  rank  and  file  of  Ameri- 
can labor  in  support  of  the  war  effort." 

CLUB  TO  BE  FIVE-WEEKLY 

FOLLOWING  the  broadcast  of  Oct.  27  the 
Breakfast  Club,  9-10  a.m.  Monday  through 
Saturday  on  American,  will  drop  Saturday 
broadcast.  Move  is  in  accordance  with  agree- 
ment reached  among  Don  McNeill,  m.c.  of  pro- 
gram, network  and  sponsors,  Swift  &  Co.,  for 
9:30-9:45  segment  and  Philco  Corp.  for  9:45- 
10  period.  First  half-hour  is  sustaining. 

VETS  ASK  FCC  DELAY 

PROTESTING  recent  FCC  announcement  FM 
channels  will  not  be  reserved  for  servicemen, 
American  Veterans  Committee  urged  Commis- 
sion to  withhold  for  at  least  six  months  major- 
ity of  choice  frequencies  to  enable  men  still  in 
uniform  and  community  groups  preoccupied 
with  war  services  to  compete  for  licenses. 


ELGIN  HOLIDAYS 

FOR  FOURTH  successive  year  Elgin 
National  Watch  .Co.,  Elgin,  111.,  will 
sponsor  two-hour  holiday  shows  on 
Thanksgiving  and  Christmas,  from  4-6 
p.m.  on  CBS.  Don  Ameche  will  again  be 
m.c.  of  both  programs.  Edgar  Bergen 
and  Charlie  McCarthy,  Garry  Moore 
and  Jimmie  Durante,  Cass  Daley  and 
Frances  Langford  lined  up  for  Thanks- 
giving. Agency,  J.  Walter  Thompson  Co., 
Chicago. 


FRANK  BARTON,  formerly  with  Biow  Adv., 
New  York,  has  joined  Benton  &  Bowles,  New 
York,  as  manager  of  the  radio  department 
succeeding  Charles  F.  Gannon,  named  public 
relations  director  and  v-p.  Walter  Craig  re- 
mains radio  v-p. 

DR.  AUGUSTIN  FRIGON,  general  manager 
of  Canadian  Broadcasting  Corp.,  named  a 
member  of  committee  to  direct  Canadian  In- 
formation Service,  successor  to  Canadian  War- 
time Information  Board. 

MARTIN  HOADE  has  returned  to  NBC  New 
York  as  a  news  editor  after  three  years  with 
the  15th  Air  Force.  He  was  a  first  lieu- 
tenant, flew  53  missions  as  a  bombardier  and 
received  the  Air  Medal  with  three  Oak  Leaf 
Clusters. 

CHARLIE  GOODMAN  of  Chicago  sales  dept., 
Mutual  Midwest  operations,  appointed  head  of 
co-op  sales  in  midwest  office  by  Ade  Hult,  Mu- 
tual v-p  in  charge  of  Midwest  operations. 

MAJOR  HOWARD  O.  PETERSON,  released 
from  army  as  public  relations  officer,  Seventh 
Service  Command,  Omaha,  has  been  appointed 
sales  manager  of  KMA  Shenandoah,  la.,  Sta- 
tion Manager  Owen  Saddler  announced.  Mr. 
Peterson  was  formerly  with  WOW  Omaha  in 
research,  sales  and  promotion. 

COL.  ED.  KIRBY,  chief  of  Army's  Radio 
Branch,  who  will  be  discharged  soon,  is  en 
route  to  Hollywood  to  close  Army's  public  re- 
lations office  there.  Maj.  Bob  Pollock,  formerly 
WSB  Atlanta,  now  in  charge,  shortly  will  be 
released. 

WINX  FM  APPROVED 

PURCHASE  by  WINX  Broadcasting  Co., 
Washington,  D.  C,  of  W3XO,  developmental 
FM  station  owned  by  Jansky  &  Bailey,  for 
$75,000  was  approved  by  FCC.  It  is  first  de- 
velopmental FM  station  to  change  hands. 
WINX  is  owned  by  Washington  Post. 

OPPOSES  MERGING  FMBI 

I.  A.  HIRSCHMANN,  vice-president,  Metro- 
politan Television  Inc.,  operator  of  FM  station 
WABF  New  York,  has  written  Walter  J. 
Damm,  president  of  FMBI,  a  letter  of  "vigor- 
ous protest  against  any  design  which  will  aim 
at  the  coalescence  of  FMBI  with  NAB."  (See 
story  page  16). 

TO  GO  WITH  FLEET 

FIVE  NET  correspondents  will  be  aboard  ships 
of  the  Third  Fleet  as  it  steams  into  N.  Y. 
Harbor  sometime  between  the  18th  and  22nd. 
Newsmen  were  flown  to  Panama  Canal  last 
Saturday  to  meet  the  Fleet  there.  Transmitter- 
equipped  Missouri  and  Iowa  are  part  of  the 
group,  with  facilities  at  disposal  of  correspond- 
ents. It  is  also  expected  wire  and  film  recorders 
will  be  on  hand.  Correspondents  are:  Fox  Case 
and  Gunnar  Back,  CBS;  John  McVane,  NBC; 
Jack  Reed,  Yankee  Net;  Norman  Paige, 
American. 

SBC  MEETS  OCT.  22-23 

NINTH  ANNUAL  meeting  of  School  Broad- 
cast Conference  will  be  held  Oct.  22-23,  Morri- 
son Hotel,  Chicago.  Purpose,  according  to  Chair- 
man George  Jennings,  acting  director,  Radio 
Council,  Chicago  Board  of  Education:  To  allow 
radio  industry  and  educators  to  investigate 
postwar  future  of  educational  radio.  Speakers: 
Charles  Brewer,  BBC;  Jess  Willard,  NAB; 
Walter  J.  Damm,  FMBI;  Frank  E.  Hill,  CBS. 


Page  86    •    October  8,  1945 


BROADCASTING    •    Broadcast  Advertising 


•    ADVERTISING    MUST    PACE  PROGRESS 


In  1922 
a  NEW  MEDIUM 
sold  a  NEW  IDEA 
and  made  history! 

In  August,  1922,  the  late  Mr.  E.  A.  MacDougall,  president 
of  The  Queensboro  Corporation  of  New  York,  "sold"  a 
new  idea— the  cooperatively-owned  apartment  building — 
in  a  new  subdivision,  Jackson  Heights,  Long  Island.  For 
$100,  he  bought  10  minutes  of  sponsored  selling  talk  for 
Jackson  Heights  over  WEAF,  New  York.  Thus  was  born  a 
new  medium  for  selling — Radio — today's  greatest  molder 
of  public  opinion  and  most  effective  developer  of  Sales! 


in  the  DISTRIBUTION  DECADE 

Advertising  Must  Again  Find  New  Ways  to  Sell 


ADVERTISING'S  job  in  the  Distribution  Decade  will 
.  be  no  routine  chore.  For  to  avoid  disastrous  unem- 
ployment, we  as  a  nation  will  now  have  to  consume  at  least 
40%  more  than  in  prewar  years! 

That  means  the  product  of  industry  will  have  to  be  moved 
more  quickly,  more  efficiently  and  more  economically — 
from  manufacturer  to  consumer.  Advertising  will  have 
to  make  new  markets;  "sell"  new 
ideas;    speed  up  consumption! 
For  production  itself  will  be  no 


problem.  We  will  have  the  manpower,  the  materials,  the 
machinery  and  the  money  to  produce  beyond  anything  the 
world  has  ever  known.  But  we  are  going  to  need  ideas  to 
put  this  vast  industrial  might  to  work! 

Smart,  far-seeing  advertising  men  are  planning  to  meet 
the  Distribution  Decade  challenge — now.  Here  at  the 
Nation's  Station,  we  are,  too.  When  the  time  comes,  we'll 
have  many  interesting  facts  to 
give  you  about  the  great  4-State 
  market  that  is  WLW-land. 


WLW  ) 

(ON  OF  THE  CROSIEY  CORPORATION ^^^T 


THE    NATION'S    MOST    M  E  R  C  H  A  N  D  I  S  E  -  A  B  L  E  STATION 


The  RCA  Radio  Altimeter  assures  that  the  last  mountains  have  been  passed  before  letting  down  to  the  airport  in  the  valley  below. 


Measuring  "every  bump  on  the  landscape'- at  20,000  Feet! 


A  radio  altimeter— that  indicates  the  exact  height 
above  land  or  sea— is  another  RCA  contribution 
to  aviation. 

Old-style  altimeters  gave  only  the  approxi- 
mate height  above  sea  level  — did  not  warn  of 
unexpected  "off -course"  mountains. 

To  perfect  a  better  altimeter  was  one  of  sci- 
ence's most  baffling  problems.  So  RCA  devel- 
oped an  instrument  so  accurate  it  "measures 
every  bump  on  the  landscape"  from  the  highest 
possible  altitudes  ...  so  sensitive  it  can  measure 
the  height  of  a  house  at  500  feet! 

This  altimeter— actually  a  form  of  radar— di- 
rects radio  waves  from  the  airplane  to  earth  and 


back  again  .  .  .  tells  the  pilot  exactly  how  far  he 
is  from  the  ground. .  .warns  of  dangerously  close 
clearance . .  ."sees"  through  heaviest  fog  or  snow. 

All  the  radio  altimeters  used  in  Army,  Navy 
and  British  aircraft  were  designed  and  first  pro- 
duced by  RCA.  This  same  pioneering  research 
goes  into  every  RCA  product.  So  when  you  buy 
an  RCA  Victor  radio,  Victrola,  or  television  re- 
ceiver, you  enjoy  a  unique  pride  of  ownership. 
For  you  know  it  is  one  of  the  finest  instruments 
of  its  kind  that  science  has  yet  achieved. 

Radio  Corporation  of  America,  Radio  City, 
New  York  20.  Listen  to  The  RCA  Show,  Sunday, 
4:30  P.  M.,  Eastern  Time,  over  NBC  Network. 


The  RCA  radio  altimeter  will  be  a  major 
contribution  to  the  safety  of  post-war 
commercial  flying.  The  section  at  the  left 
sends  the  radio  waves  to  earth  and  back 
again  while  the  "box"  at  the  right— timing  I 
these  waves  to  the  millionth  of  a  second 
tells  the  navigator  his  exact  altitude. 


it)  RAD tO  CORPORATION  of  AMERICA 


PRICE  15  CEhm 


Newsmagazine  of  Radio 


a  letter 


—  open -style —  to  a  man  who  asked  us  a  question 


DEAR  SIR: 

You  ask,  "Why  should  I  use  radio,  particularly 
WOR?"  You  add,  "Never  mind  statistics  and  sta- 
tion comparisons  and  things  like  that.  I'll  get 
around  to  them  when  it  comes  to  the  questions 
of  specific  time  and  program  selection  Just  sort 
of  ;  .  .  Well,  you  must  have  some  general  reasons 
as  to  why  you  believe  in  WOR  so  much." 

Here  at  WOR  we,  more  than  300  of  us,  have, 
above  all  things,  a  deep  faith  in  WOR's  ability  to 
generate  action.  It  never  really  occurred  to  us 
how  complacently  this  feeling  is  taken  for 
granted  here  at  WOR,  until  your  question 
prompted  us  into  putting  it  down  on  paper.  The 
reason?  Well,  it  seems  to  be  a  belief  developed 
through  years  of  consistent  exposure  to  the  speed 
and  economy  with  which  WOR  makes  people  do 
things. 

When  WOR  airs  the  speech  of  a  politician, 
the  song  of  a  poet,  the  explanation  of  an  econo- 
mist, or  a  grocer's  spot  announcement,  WOR 
knows  that  it's  to  provoke  action,  emotional  or 
material,  or  both.  Maybe  this  kind  of  thinking 
goes  on  in  all  media.  We  don't  know.  But  we  do 
know  that  it  colors  everything  we  do  here  at 
WOR,  from  program  building  to  poising  a  mike 
for  the  most  effective  pickup. 

But  this  desire  to  create  resultful  action  would 
be  a  futile  thing  if  it  were  not  backed  by  "know- 


how".  WOR  has  the  know-how — an  accumula- 
tive, and  constantly  maturing,  trio  of  skills  which 
are  the  products  of  almost  a  quarter  of  a  century 
of  specializing  in  the  more  effective  and  econom- 
ical use  of  sound. 

They  are 

INGENUITY  —  the  experience,  equipment 
and  brain-power  to  plan  a  program  schedule  that 
attracts  more  listeners  for  less,  thus  reducing 
your  cost  and  creating  more  action. 

THOROUGHNESS  — WOR's  carefully  tai- 
lored distribution  of  its  50,000  watts  which  de- 
livers what  you  have  to  say  to  the  most  densely- 
populated  area  of  homes  with  radios  on  the  East- 
ern Seaboard. 

IMAGINATION— WOR's  constant  desire  to 
consider  and  effectively  apply  the  new  in  both 
program  thought  and  technique.  This  keeps  the 
schedule  elastic  and  exciting  and  makes  it  a  more 
effective  carrier  for  your  message. 

Most  sincerely, 


wor 


■that  power-full  station, 

at  1440  Broadway,  in  New  York 


member  of  the  mutual  broadcasting  system 


Mrs.  Mayer  often  perform]  household  tasks  with  the  radio  going;  7Vi- 
months-old  Nancy  Susan  is  entirely  too  busy  to  listen  right  now. 

The  Mayer  family  in  their  homey  living  room  on  Chicago's  North  side; 
Lewis  Mayer,  talking  to  Nancy  Susan;  chubby  Judith  Ann  and  Mrs.  Mayer 
at  right. 


MEET  OUR  LISTENING  FRIENDS,  THE  MAYERS  — 
PART  OF  YOUR  CHICAGO  CITY  MARKET 


FAMILY  buying  keys  your  market  in  the  vast 
city  of  Chicago,  just  as  it  does  in  towns  and 
farms  throughout  Midwest  America.  So  let's  call 
on  a  thoroughly  Chicago  family,  the  Lewis  Mayers 
of  5949  Lakewood  on  the  North  side. 

Lewis  drives  with  the  inhalator  squad  of  the  fire 
department;  on  off  days,  he  chauffeurs  an  am- 
bulance. Mrs.  Mayer  is  kept  busy  at  home  with 
4H-year-old  Judy  and  the  "reigning  princess," 
Nancy  Susan.  The  Mayers  have  lived  in  the  same 
house  for  18  years,  a  comfortable  flat  in  a  pleas- 
ant residential  neighborhood. 

Family  listening  habits  are  much  the  same  over 
the  Midwest:  the  same  policies  of  service  and 


entertainment  that  hold  farm  families  make  for 
loyal  city  family  listening.  The  Mayers  have 
tuned  in  WLS  regularly  since  headphone  days 
in  1924.  Julian  Bentley  and  Ervin  Lewis  with 
news;  Your  Home  and  Mine;  WLS  Feature 
Foods,  WLS  National  Barn  Dance  are  all  heard 
frequently  by  the  Mayers. 

Such  regular  listening  for  so  many  years  makes 
listening  friends;  friends  have  confidence  in  their 
radio  station  and  its  advertisers.  To  know  more 
about  our  city-town-farm  market  of  over  14 
million  people,  and  how  WLS  will  introduce  your 
merchandise  to  these  families  of  "old  friends," 
call  a  John  Blair  man  today. 


8  90  KILOCYCLES 
50.000  WATTS 
AMERICAN  AFFILIATE 


REPRESENTED  IT 

John  Blair  a  Company 


CHICAGO  7 


PRAIRIE 
FARMER 
STATI O  N 


Burridce  D.  Butler 
President 


Glenn  Snydeb 
Manager 


MANAGEMENT  AFFILIATED  WITH  KOY,  PHOENIX,  AND  THE  ARIZONA  NETWORK,  KOY  PHOENIX  ★  KTUC  TUCSON  ★  KSUN  BISBEE-LOWELL-DOUGLAS 


Bringing  Phiiadelphians 
news  of  a  new  Europe 


Phiiadelphians  are  getting  an  intimate  picture  of 
peacetime  Europe  through  the  special  broadcasts 
of  Barbara  Barnes  over  WPEN.  Miss  Barnes,  artist, 
writer,  lecturer  and  experienced  traveler,  is  now 
studying  conditions  in  various  European  countries 
for  The  Evening  Bulletin,  the  largest  evening  news- 
paper in  America.  Like  other  expert  observers  on  The 
Bulletin  staff,  she  broadcasts  exclusively  over  WPEN. 

950 


Wpen 


•  .  •  the  Station 
for  Phiiadelphians 

And  WPEN-FM — a  PLUS  value 


The  program  is  another  example  of  WPEN  ser- 
vice in  the  Philadelphia  listening  area.  Now  owned 
and  operated  by  The  Bulletin,  WPEN  is  bringing  Phii- 
adelphians many  new  live-talent  programs  designed 
to  meet  their  local  needs  and  interests. 

Listeners  have  been  quick  to  respond.  Every  day 
more  and  more  Phiiadelphians  are  turning  their  dials 
to  950  and  WPEN. 


NATIONAL  REPRESENTATIVES 

HE  A  D  LEY  -  REE  D  COMPANY 

New  York  •  Chicago  •  Detroit  •  Atlanta 
San  Francisco    •    Los  Angeles 


Published  every  Monday,  63rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc.,   870   National  Press   Building,   Washington   4,  D.  C. 
Entered  as  second  class  matter  March  14,   1933,   at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCAST!  NG  at  deadline 


Closed  Circuit 


NOW  THAT  Associated  Press  has  exhausted 
its  legal  remedies  in  anti-trust  proceedings 
brought  by  Dept.  of  Justice  on  membership,  it 
wouldn't  be  surprising  to  see  change  in  policy 
affecting  radio  clients  of  Press  Assn.  Inc.,  AP 
subsidiary.  There  have  been  conversations  look- 
ing toward  station  membership  in  cooperative 
news  association,  placing  them  on  same  level 
with  newspapers. 

HAVE  YOU  noticed  MBS  now  has  on  the  air 
four  of  the  ten  largest  radio  advertisers  in  the 
U.  S.?  As  of  Jan.  1,  1945  when  the  Kobak  ad- 
ministration took  over,  none  of  the  big  10  was 
represented.  The  four  soon  will  become  five, 
by  the  way. 

CLAIM  BY  CBS  last  week  that  it  has  success- 
fully broadcast  high-frequency  television  in 
full  color  gave  rise  to  speculation  on  start  of 
"upstairs"  service.  Westinghouse,  GE  and  Fed- 
eral all  are  racing  against  time  to  complete 
construction  of  first  high-definition  microwave 
TV  transmitter.  Columbia  engineers  hope  to 
be  on  air  with  color  by  early  spring. 

AMERICAN  is  quietly  auditioning  programs 
for  submission  to  Republic  Steel  Corp.,  which 
will  go  on  air  if  right  kind  of  show  can  be 
found.  Republic  agency  is  Meldrum  &  Few- 
smith,  Cleveland. 

EASTON  WOOLLEY,  NBC's  manager  of  sta- 
tion relations,  may  get  a  vice-presidency  soon. 
He  succeeded  William  S.  Hedges  as  department 
head  when  the  veteran  VP  several  months  ago 
took  over  important  new  task  of  planning  and 
development. 

NOW  ON  terminal  leave  from  Army,  prepara- 
tory to  final  discharge,  Col.  William  S.  Paley 
returns  to  presidency  of  CBS  Oct.  22  after 
more  than  three  years  of  Government  service. 
There's  no  confirmation,  but  it's  still  a  good 
bet  that  Paley  will  be  elected  chairman  of  the 
board  of  CBS  and  turn  over  presidency  to 
Paul  W.  Kesten,  who  has  been  executive  head 
during  entire  time  of  Col.  Paley's  absence. 

ENSCONCED  at  his  new  headquarters  at 
NAB,  Judge  Justin  Miller  is  moving  very  de- 
liberately on  reorganization.  He  wants  to  get 
acquainted  with  personnel  and  functioning  of 
departments  before  he  undertakes  additions, 
deletions  or  transfers. 

IT'S  REPORTED  Col.  Thomas  H.  A.  Lewis, 
who  left  Young  &  Rubicam  vice-presidency  to 
become  chief  of  Armed  Forces  Radio  Service, 
soon  will  be  released,  with  regular  Army  officer 
as  replacement:  Some  months  ago  he  was  slated 
to  become  vice-president  of  American  (Blue), 
but  that  was  when  Chet  LaRoche,  his  ex-Y  &  R 
colleague,  was  directing  head. 

ADD  TO  radio's  personnel  soon  to  leave  Uncle 
Sam:  Lt.  Col.  Jack  W.  Harris,  radio  and  com- 
munications officer  on  Gen.  MacArthur's  staff. 
He  hopes  to  return  to  civilian  life  shortly  after 
{Continued  on  page  102) 


Upcoming 

Oct.  15:  FCC  hearing  on  New  York  FM  as- 
signments. Room  6121  New  Postoffice 
Bldg.,  10:30  a.m. 

Oct.  18-19:  NAB  Public  Relations  Executive 
Committee,  Hotel  Roosevelt,  New  York. 

Oct.  19:  FMBI  Board,  Ambassador  East  Hotel, 
Chicago. 

Oct.  22:  NAB  Small  Markets  Stations  Com- 
mittee, Statler  Hotel,  Washington. 

Oct.  22:  BMB  Technical  Research  Committee, 
BMB  hdqrs.,  New  York. 

Nov.  4-10:  National  Radio  Week. 

Bulletins 

FCC  Friday  released  a  list  of  164  FM  station 
applications  received  prior  to  close  of  business 
Oct.  8.  List  showed  California  leading  in  ap- 
plications with  22,  Pennsylvania  second  with 
18  and  Illinois  third  with  12.  If  in  satisfactory 
form,  applications  will  be  accepted  as  of  date 
of  receipt  and  appropriate  file  numbers  as- 
signed. 

EFFECTIVE  Oct.  27  all  war  correspondents, 
both  radio  and  press,  accredited  to  Gen.  Mac- 
Arthur's  command,  revert  to  status  of  civilian 
foreign  correspondents.  It  means  they'll  have 
to  dig  up  own  shelter,  food  and  transportation, 
all  furnished  now  by  Army.  Similar  order 
affecting  China  theater,  becoming  effective  to- 
day, brought  protest  to  War  Secretary  Pat- 
terson from  U.  S.  correspondents  who  charged 
it  restricts  coverage.  Col.  Joseph  Dickey,  China 
theater  PRO,  declined  to  transmit  protest 
through  channels. 

WMAQ  EXPANDS  NEWS 

LOCAL  NEWS  coverage  is  being  expanded  by 
WMAQ  Chicago,  NBC  key,  with  assignment 
of  Sheldon  W.  Peterson  as  roving  reporter. 
Station  plans  on-the-scene  coverage  of  local 
events,  using  film  recorder,  and  reporting  of 
more  local  news,  said  William  Ray,  NBC  cen- 
tral division  director  of  news  and  special 
events. 

COLE  TO  NEW  YORK 

ALBERT  V.  COLE,  promotion  manager  of 
WRC  Washington  and  formerly  of  the  editor- 
ial staff  of  Broadcasting,  has  been  transfer- 
red by  NBC  to  the  network's  promotion  and 
advertising  department  in  New  York,  effective 
Oct.  22.  Lt.  James  Seiler,  former  WRC  promo- 
tion manager  now  out  of  the  Navy,  takes  his 
place. 

FELTIS  SPEAKS 

HUGH  FELTIS,  president  of  BMB,  on  Oct.  24 
will  address  weekly  luncheon  of  the  Chicago 
Management  Club,  Harlow  Roberts,  club  presi- 
dent, announced  Friday.  Mr.  Feltis  will  be  in 
Chicago  Oct.  24-25  for  NAB  small  stations 
committee  meeting  at  the  Palmer  House. 


Business  Briefly 

PIN  EX  CAMPAIGN  •  Spot  campaign  for 
Pinex  Co.,  Fort  Wayne,  begins  on  some  100 
U.  S.  and  Canadian  stations  Nov.  5  for  17 
weeks.  Agency,  Russel  M.  Seeds  Co.,  Chicago. 

COSMETIC  APPOINTMENT  •  John  G. 
Ayars  Co.,  St.  Louis  (Helen  Ayars  hand 
cream),  to  Olian  Adv.  Co.,  Chicago-St.  Louis. 
Will  use  radio. 

BOOK-OF-MONTH  SERIES  •  For  fourth! 
season  Book-of-the-Month  Club,  New  York,  will 
sponsor  90-minute  Sunday  evening  concerts, 
New  Friends  of  Music,  on  WQXR  New  York, 
starting  Nov.  4  for  16  weeks.  Club  also  spon- 
sors Author  Meets  the  Critics  on  WHN  New 
York.  Agency,  Schwab  &  Beatty,  New  York. 

UNITED  FRUIT  SERIES  •  United  Fruit  Co., 
New  York,  sponsors  Pat  Barnes  on  WEAF 
New  York,  Tuesdays-Thursdays-Saturdays, 
7:45-8  a.m.,  beginning  Oct.  16.  Agency,  BBDO, 
placed  52-week  contract. 

MILK  PRODUCERS  CAMPAIGN  •  Cali- 
fornia milk  producers  have  approved  statewide 
advertising  campaign  to  meet  postwar  problems 
of  the  industry.  Producers  voted  assessment 
of  %-cent  per  pound  on  butter  fat  produced 
in  October  and  May,  anticipating  $375,000  an- 
nual fund  for  campaign. 

TEEN-TIMERS  EXPANDS  •  Teen-Timers 
Inc.,  New  York  (Teen-Timer  dresses  and  cos- 
metics) has  appointed  Buchanan  &  Co.,  New 
York,  to  handle  its  advertising,  including 
Teen-Timers  Show  on  NBC  Saturdays.  Plans 
include  expansion  of  present  network  schedule 
and  other  media. 

FURRIER  SPOTS  •  Dupier's  Furs  Inc.,  New 
York,  has  named  Lew  Kashuk  Adv.  Co.,  New 
York,  as  agency.  Spot  campaign  is  planned. 

TUDOR  CONSIDERS  RADIO  •  Tudor  Prod- 
ucts, New  York  (Quickee  waterless  hand 
cleaner),  has  appointed  Reiss  Adv.,  New  York, 
to  handle  its  advertising.  Radio  is  considered. 

CONNER-WALKER  MERGER 

MERGER  of  the  Walker  Adv.  Agency,  San 
Francisco,  with  the  Conner  Co.,  also  of  San 
Francisco,  was  announced  by  E.  W.  Conner, 
president  of  firm  bearing  his  name.  Shirley 
Walker  becomes  executive  vice-president  of 
new  firm,  which  will  have  staff  of  17. 

PAY  HIKES  FOR  GUILD 

RADIO  WRITERS  GUILD  salary  differences 
with  American,  CBS,  NBC  and  WQXR  New 
York,  have  been  settled  in  accordance  with 
WLB  General  Order  No.  40,  effective  Aug.  18, 
which  denotes  that  if  employer  and  employe 
were  in  agreement  there  is  no  further  necessi- 
ty for  WLB  approval.  CBS  shortwave,  dra- 
matic and  continuity  writers;  NBC  dramatic, 
continuity  and  news  writers;  American  and! 
WQXR  dramatic  and  continuity  writers,  all 
Guild  members,  receive  pay  increases  retroac- 
tive to  November  1944. 


Page  4    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Business  Leaders  plan  lor 


/  Ai;>  the  oldest  f  * 
fac'"ng  at  the  ZJ*™  lmP^m  manuf 


— . .... '  TOre 


machinery  mach;      Process  of  SDent1-  joying  at  th 

X,  rnachme  tooJs  and  t^"dlng  W,SOO,000  on 


ue  employing  1  ono  „     ?  lncrease  of  2^n 
*     ,  S1'uw  people.  WemPioyees  l 


n         .  stores. 

PHTt  rr. 


I  AM  l,  


-  e"ensive  exp°aUnVthe  f"ture  here     As  a 
0uJ  Plans  for  an  en/       ,  exPanslon  prograrn  foe;    ^s  *  matte, 

and  vve  horv»  1      enlarged  Denary       „  LouisviJJe 


«»s  means  that  we  will  u  "  ^  nation 

i-T.G,IFFI;7erj;o^--icaiiy. 

N'  Manage 


No-  1  in  a  series  «f 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


The  Louisville  Times 

Radio  Station  WHAS 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  5 


resented  by  Edward  Pefry  Co.,  Inc 


60RD0N  GRAY, 
General  Manager 

Page  6    •     October  15,  1945 


WATTS    .    ..    1290  KILOCYCLES 


BROADCASTING 

The  Weekly  Newsmaqaiine  of  Radio 


Published  Weekly  by  Broadcasting  Publications,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  D.  C.  Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  Clair  R.  McCollough   10 

Color  Television  Is  Here,  Says  Kesten   15 

Celler  Would  Make  Radio  a  Utility   16 

Congressional  Probes  of  FCC  Imminent   16 

U.  S.  Radio  Packet  Plan  Opposed  .   17 

Coy  Raps  Refusal  of  Byrnes  Speech   17 

Alternate  FM  Allocations  Proposed   18 

Lack  of  Personnel  Delays  FCC  Actions   18 

OPA  Lists  Price  Factors  on  Sets  .   1 8 

WDOD  Yields  to  AFM  Under  Pressure   20 

ILGWU  Applies  for  Four  FM  Stations   20 

Tulsa  Station  Promotes  Main  Street   22 

N.  Y.  Candidates  Appeal  by  Radio   24 

Radio  Plans  Complete  for  Loan  Drive   26 

Knodel  Heads  Field  National  Sales   38 

FM  Tower  Needs  Maximum  Elevation 

By  Paul  Dillon   40 

Latin  American  Radio  Seen  as  Potent  Market  49 

TV  Applications   93 

Newspaper,  Radio  Monopoly  Tested   94 

FCC  Approves  KYA  Transfer   94 


DEPARTMENTS 


Agencies  62 

Allied  Arts  62 

Commercial  50 

Editorial   54 

FCC  Actions  98 

Management  50 

News   60 

Net  Accounts  68 

Six  Hix  .  . 


Our  Respects  To —  54 

Production   64 

Programs    68 

Promotion   60 

Sellers  of  Sales —  10 

Service  Front   70 

Sponsors   74 

Technical   58 

 16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 
Art  King,  Managing  Editor;  J.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 
Jackson. 


BUSINESS 

MAURY  LONG,  Business  Manager 

Bob  Breslau,  Adv.  Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Marie  Woodward. 
AUDITING:  B.  T.  Taishoff,  Catherine  Steele, 
Mildred  Bacoosin. 


CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  5-8355 
EDITORIAL:  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooch. 
ADVERTISING:   S.  J.   Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4115 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.  Gladstone  7353 
David  Glickman,   Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELgin  0775 
James  Montagnes,  Manager. 

Copyright  IS %S  by  Broadcasting  Publications  Inc. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COPY 


BROADCASTING    •    Broadcast  Advertising 


Reports?.  ^^^^^ 

irrt  choke 


.....  ^ 

thru  Friday 


^Monday 


l2  Noon 


^Monday 


During  the  l4'/2  hours  that  Mr.  Hooper  measures 
Washington's  listening  habits  you'll  find  WRC 
the  preferred  station.  And  for  the  other  4'/2 
hours  that  WRC  is  on  the  air  other  authoritative 
surveys*  prove  our  continuing  leadership!  For 
example — over  30%  of  the  audience  wakes  up 
with  Bill  Herson's  daily  6  to  9  a.m.  "Timekeeper" 
program.  At  I  1:30  p.m.  Richard  Harkness  signs 
off  his  nightly  commentary  with  as  much  as  49% 
of  the  audience.  From  6  a.m.  on  .  .  .  all  day 
long — all  night  long — WRC  retains  a  firm  FIRST 
as  Washington's  preferred  station.  With  adver- 
tisers, agencies  and  listeners — today,  as  for  the 
past  23  years — WRC  is  undisputedly  Washing- 
tons'  FIRST  CHOICE. 

*  A  request  on  your  letterhead  to  either  WRC  or  NBC  Spot 
Sales  will  bring  detailed  evidence  of  WRC's  position  in  this 
most  stable  of  markets. 


Now  Promoting  the  NBC  Parade  of  Stars 

FIRST  in  WASHINGTON 


.Sundays 


12  Noon 


Hooper  Station  Listening  Index,  July-August,  1945. 


PERSONAL  ABOUT  THIS  DIARY 

.  ..or  the  facts  it  reveals  about  Northwest  radio  listening 


This  isn't  an  ordinary  diary.  It's  a  very  imper- 
sonal journal  kept  for  us  by  a  very  impartial 
company  called  Industrial  Surveys.  They've 
made  friends  with  representative  people  in 
every  part  of  the  vast  Northwest  WCCO  cov- 
ers—placed logbooks  beside  all  kinds  of  radios 
from  consoles  to  crystal  sets.  Listeners  cooper- 
atively record  every  twist  of  their  radio  dials- 


turn  in  a  wide-open  picture  of  their  listening 
habits  authentic  enough  to  catch  any  radio 
advertiser's  eye. 

Take  the  CBS  Listener  Diary  for  Spring 
1945.  Listeners  in  the  123  day-and-night  pri- 
mary counties  served  by  WCCO  noted  such  an 
overwhelming  preference  for  WCCO  via  their 
program  books  that  it  almost  astounded  us. 


HERE'S  HOW  THEY  LISTEN: 

WCCO  is  first  in  126  out  of  132  morning  quarter- 
hours  (M-S,  6  am-9  am;  M-F  9  am- 12  Noon) 

WCCO  is  first  in  42  out  of  44  Sunday  quarter- 
hours  (7  am-6  pm) 

WCCO  is  first  in  100  out  of  120  afternoon 
quarter-hours  (M-F,  12  Noon-6  pm) 

WCCO  is  first  in  26  out  of  36  Saturday  quarter- 
hours  (9  am-6  pm) 

WCCO  is  first  in  162  out  of  168  evening  quarter- 
hours  (S-S,  6  pm-Midnight) 

Or,  day  and  night,  every  day  in  the  week, 
WCCO  leads  in  more  than  nine  out  of  every 
ten  quarter-hours  of  broadcast  time. 

Convincing  as  these  figures  are,  they  can't  be- 
gin to  tell  the  whole  story  of  Northwest  listen- 
ing. A  story  written  in  our  Diary  by  the  people 
who  make  and  break  your  sales  records— radio 
listeners  themselves.  You  can  hear  the  rest  of 
it  by  calling  us  or  Radio  Sales. 

"Good  Neighbor 
to  the  Northwest" 


REPRESENTED    BY    RADIO    SALES,    THE     SPOT     BROADCASTING     DIVISION    OF  CBS 


My  Impression  of  Europe 

(Fifth  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 
By  CLAIR  R.  McCOLLOUGH 
General  Manager,  Mason -Dixbn  Radio  Group 


2  years 

on 


WWDC 


in  n 

ii 

MP  '  WMlil+lP  1 

81 

i 

That's  the  record  perform- 
ance of  one  of  the  outstanding 
merchants  of  the  country. 

Wonder  Clothes  are  success- 
ful because  they  either  see 
sales  after  an  ad  or  radio  pro- 
gram is  issued — or  they  find 
out  what  was  wrong. 

They  seem  to  find  that 
WWDC  produces  .  .  .  they've 
been  on  our  station  for  two 
solid  years. 

Local  retailers,  in  any  town, 
are  notoriously  wise  buyers. 
There's  a  tip  for  you  in  the 
Wonder  Clothes  operation  .  .  . 
in  Washington,  D.  C,  radio 
station  WWDC  delivers. 

WWDC 

the  big  sales  result 
station  in  Washington,  D.  C. 

Represented  nationally  by 

WEED  &  COMPANY 


Page  10    •    October  15,  1945 


EUROPE  needs  a  sturdy  replica 
of  the  "American  System  of  Broad- 
casting", Federal  Communications 
Commission  and  all.  This  might 
not  be  the  cure  for  all  its  appar- 
ent ills,  but  it  would  certainly  be  a 
tremendous  step  in  the  right  direc- 
tion. How  are  people  and  nations 
ever  to  become  really  free  and  learn 
to  live  in  peace  and  intelligent 
understanding  with  one  another, 
if  the  spoken  word  by  radio  is  to 
be  continued  as  a  government-in- 
power  monopoly?  Is  there  a  con- 
crete instance  on  record  where  any 
principal  country  on  the  Euro- 
pean continent  over  any  reason- 
able period  of  time  ever  used  radio 
broadcasting  for  any  reason  other 
than  furthering  the  interests  of  a 
few  and  the  ultimate  abuse  of  its 
people?  I  believe  not. 

The  only  radio  broadcasting  sys- 
tem on  the  European  continent  to- 
day that  has  the  respect  and  trust 
of  anyone  and  everyone  is  that  of 
the  American  Forces  Network  and 
it  is  certainly  not  a  secret  that 
AFN  is  principally  a  United  States 
Army  operation.  Go  one  step  fur- 
ther and  you  have  the  complete  pic- 
ture. 

Who  conceived,  created,  and  oper- 
ates AFN  for  the  Army?  The  an- 


Mr.  McCollough 


swer  is  obvious,  American  broad- 
casters trained  in  the  "American 
system  of  broadcasting"  and  now 
serving  in  the  armed  forces.  Any 
object  in  enlarging  upon  the  sub- 
ject beyond  this  point  would  be  en- 

(Continued  on  page  82) 


Sellers  of  Sales 


STRAIGHT  out  of  high  school, 
William  G.  Rowe  —  better 
known  as  Bill  —  started  his 
career  in  advertising.  He  was 
graduated  in  1925  from  Kansas 
City  High  School,  an 
Ellis  Plan  degree 
holder,  and  a  Town- 
send  student.  The 
same  year  he  went 
to  Loomis  Potts  and 
Potts-  Turnbull, 
Kansas  City. 

There,  from  1925 
to  1932  he  got  the 
basics  of  advertising 
—  research,  produc- 
tion, copy  and  client 
service.  In  1933  to 
1935  he  was  with 
Remington-Rand  do- 
ing selling.  The  next 
two  years  were  also 
a  good  background 
for  an  agency  ca- 
reer. He  joined  Hall 
Brothers  Greeting 
Card  Co.  in  the  advertising  de- 
partment. Then  came  an  offer  to 
return  to  agency  work. 

Since  1937  he  has  been  with 
Carter  Advertising  Agency,  Kansas 
City.  At  the  time  he  joined  Carter 
as    production    manager,    it  was 


n  Kansas     and  assis 


BILL 


Carter-Owens  Agency.  He  rose 
from  production  manager,  then  ac- 
count executive,  and  now  is  senior 
account  executive,  vice-president 
and  assistant  manager. 

His  principal  radio' 
account  is  Helzberg's 
Diamonds,  which  he 
handles  among 
others  for  KCKN 
Kansas  City. 

Active  in  civic  af- 
fairs, Bill  is  a  mem- 
ber of  the  Advertis- 
ing &  Sales  Execu- 
tives Club,  the  Metro 
Club,  and  Toastmas- 
ters  Club  of  Kansas 
City. 

He  was  born  in 
New  York  July  19, 
1908.  He  is  married, 
and  has  one  daugh- 
ter, five  years  old. 

Interested  in  arch- 
itecture, Bill  is  at 
present  using  all  his 
spare  time  studying  a  new  home 
soon  to  be  built.  He  has  been  plan- 
ning it  for  a  long  time,  but  now 
with  building  restrictions  and 
materials  easing  up,  the  blue- 
prints are  really  beginning  to 
materialize. 


A 


Wilmington 
Delaware 


NBC 


Basic  Station 


5000  WATTS 

DAY  and  NIGHT 

Represented  by 

RAYMER 


■■■■■■■■■■■ 

BROADCASliiiu    •    uroaucast  Advertising 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  11 


S  a  lavorite  crmc 

•••mineiSa  ,«t 

PRESTO  WWW*1 


my»«»eaB'  7   „  eaCb  oi  »y  Coca        .   ils  fine,  clear 

„,  «*» k"'"'  "„«»»>"'»•  ""*  ^««a««— t  " 


Jenifer  r-  " 

WORLD'S  LARGEST  MANUFACTURER  OF  INSTANTANEOUS  SOUND  RECORDING  EQUIPMENT  AND  DISCS 


Page  12    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Pitching  In 


With  its  aggressive  audience-building  promotion, 
WAG  A  is  constantly  "pitching  in"  to  produce  the 
maximum  response  to  your  programs. 

This  audience-building  includes  24-sheet  posters, 
car  cards,  daily  newspaper  advertising,  publicity 
announcements,  and  dealer  tie-ins,  etc. 

For  your  1946  list  investigate  WAGA  .  .  .  the 
most  progressive  station  in  the  South's  most  re- 
sponsive market. 


WAGA 


ATLANTA 


5000  Watts  on  590  Kc     American  Broadcasting  Company' 
Represented  by  Headley-Reed. 


"1 

} 


BROADCASTING    •    Broadcast  Advertisin g 


October  15,  1945    •    Page  13 


^Maybe  he  never  wore  a  coon-skin 
cap.  but  he  is  a  pioneer!" 


£  Back  in  May,  1932,  when  we  first  hung  out  our  shingle,  station- 
representation  was  a  brand-new  idea.  Before  that  there  had 
been  time  brokers,  and  a  few  stations  had  maintained  sales  of- 
fices in  big  advertising  centers.  But  the  whole  system  was  clumsy 
and  inefficient,  and  both  agencies  and  stations  had  one  heck  of 
a  time  in  trying  to  develop  spot-broadcasting  business. 

We're  proud  to  have  been  pioneers,  but  prouder  still  to  feel 
that  even  now  we  are  continuing  to  set  the  pace  for  the  easier, 
more  resultful  use  of  spot  broadcasting.  And  now  with  Peace 
restored,  we  bet  that's  going  to  mean  even  more  than  it  has  before. 

FREE  &  PETERS,  mc 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY  CINCINNATI 

KOAL  DCLUTH 

WDAY  FABGO 

WISH  INDIANAPOLIS 

WJEF-WKZO    .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBO  KANSAS  CITY 

WAVE  LOUISVILLE 

WTCN   .    .  MINNEAPOLIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

IOWA 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

SOUTHEAST 

WCBM  BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ  ROANOKE 

SOUTHWEST 

KOB  ALBUQUERQUE 

KEEW  BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL    TULSA 

PACIFIC  COAST 

KOIN  PORTLAND 

KIRO  SEATTLE 

-SONOVQX,  Inc. 


CHICAGO:  1S0  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  Griswold St.  SAN  FRANCISCO:  1 1 1  Sutter  HOLLYWOOD:  63-}  r  Hollywood  ATLANTA:  32  '  Palmer  Bldg. 
Franklin  6373  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  2  1  5  1  Main  5667 


Page  14    •    October  15,  1945 


BROADCASTING    •    Broadcast  A dvertising 


BROADCASTING 

J^W    BROADCAST  ADVERTISING 

VOL.  29,  No.  16  WASHINGTON,  D.  C,  OCTOBER  15,  1945  $5.00  A  YEAR— 15c  A  COPY 

Color  Television  Here,  Kesten  Tells  FCC 


PAUSING  for  a  photograph  just  before  the  FCC  began  hearings  Thursday  on  television  rules  and  regula- 
tions and  standards  of  good  engineering  practices  we;e  (1  to  r)  :  Paul  W.  Kesten,  CBS  executive  vice-presi- 
dent; William  A.  Roberts,  TBA  counsel;  Chairman  Porter;  Mark  Woods,  American  Broadcasting  Co.  presi- 
dent; Niles  Trammell,  NBC  president;  J.  R.  Poppele,  WOR  chief  engineer. 


Shift  to  High  Band 
Urged  at  Rules 
Hearings 

By  JACK  LEVY 

(TV  Applications  on  page  93) 
DECLARING  flatly  that  full-color 
television  in  the  higher  frequencies 
is  already  an  accomplished  fact  and 
was  successfully  demonstrated  in 
525-line  pictures  acrsss  the  New 
York  skyline  only  the  past  Wednes- 
day, Paul  W.  Kesten,  CBS  execu- 
tive vice-president,  proposed  to  the 
FCC  last  week  that  programming 
schedules  be  gradually  stepped  up 
as  set  ownership  is  expanded. 

Appearing  before  the  Commis- 
sion hearings,  held  Thursday  and 
Friday,  on  rules  and  regulations 
and  standards  for  commercial  serv- 
ice, Mr.  Kesten  offered  a  formula 
as  a  temporary  solution  to  the 
problem  of  channel  scarcity  and  as 
an  incentive  to  quality  programs, 
pending  a  shift  upstairs  to  the  high 
frequencies. 

Sharing  the  spotlight  with  the 
CBS  testimony  was  a  plan  offered 
by  the  Television  Broadcasters 
Assn.  which  would,  through  the  use 
of  directional  antenna  installations, 
make  more  channels  available  for 
metropolitan  centers  and  assure 
the  possible  location  of  full  power 
stations   in   every  major  market 


area  considered  by  the  Commission. 

The  TBA  plan,  offered  by  Wil- 
liam A.  Roberts,  counsel,  and  de- 
scribed by  Dr.  T.  T.  Goldsmith  Jr., 
research  director  for  Allen  B.  Du- 
mont  Labs  Inc.,  and  William  S. 
Duttera,  NBC  allocation  engineer, 
was  given  support  by  industry  rep- 
resentatives, including  Niles  Tram- 
mell, NBC  president,  and  Mark 
Woods,  president  of  the  American 
Broadcasting  Co. 

Of  significance  in  connection 
with  the  CBS  testimony  on  its 
color  process  were  disclosures  made 
by  Dr.  Peter  Goldmark  under  ques- 
tioning by  Commissioner  E.  K. 
Jett.  Dr.  Goldmark  revealed  that: 

1.  While   the   video   process  is 


electronic,  color  is  transmitted 
through  use  of  the  mechanical 
"flywheel"  system  utilizing  a  three- 
color  blade. 

2.  A  30  w  transmitter  was  em- 
ployed to  beam  the  signal  from  the 
Chrysler  Bldg.  tower  to  the  CBS 
studios  on  485  mc. 

3.  A  1  kw  video  transmitter  using 
the  ultra-high  band  is  equivalent 
in  output  to  a  10  kw  transmitter 
on  the  lower  band. 

It  is  expected  the  FCC  will  make 
every  effort  to  revise  its  rules  and 
allocations  governing  lower  band 
television  within  two  or  three 
weeks.  The  TBA  proposal,  it  was 
thought,  would  be  given  most  seri- 
ous consideration  in  view  of  the 
admitted  desire  for  more  than  four 
fulltime  assignments  in  the  larger 
centers,  particularly  New  York, 
which  would  be  increased  to  seven. 
Adoption  of  some  variation  of  the 
proposal  is  considered  likely. 

Cost  $3,191,000  Yearly 

Although  the  testimony  centered 
mainly  on  objections  to  the  present 
allocations  and  the  42-hour  rule, 
the  Commission  heard  considerable 
criticism  of  the  proposed  regula- 
tions regarding  limitation  of  sta- 
tion ownership  by  a  single  licensee, 
the  rule  limiting  time  of  network 
agreements  with  affiliates,  the  re- 
quirement that  announcement  be 
made  of  mechanical  reproductions 
used  in  television,  and  the  provision 
calling  for  "time  sharing"  of  fre- 
quencies. 

Mr.  Kesten  told  the  Commission 
that  Rule  No.  1,  requiring  six  hours 
per  day  of  television  programming, 
"would  virtually  serve  notice  on 
prospective  licensees  that  they'd 
better  stay  out  of  television  for 
quite  a  while  unless  they  have  mil- 


lions of  dollars  to  earmark  for  it 
at  once." 

Based  on  the  experience  of  CBS, 
he  estimated  it  would  cost  a  mini- 
mum of  $3,191,000  a  year  to  do  42 
hours  a  week  of  programming. 
This  means  less  than  $1500  an  hour 
for  studios,  lights,  cameras,  en- 
gineers, camera  men  and  all  other 
personnnel  including  the  perform- 
ance itself.  "No  appreciable  amount 


PROPOSALS  for  diverting  more 
stations  to  large  metropolitan  cen- 
ters pending  change  to  high  fre- 
quency color  television,  time-shar- 
ing of  channels  and  lower  operat- 
ing schedules  for  stations  high- 
lighted FCC  hearing  last  week  on 
rules  and  regulations  and  standards 
for  commercial  television. 


of  this  sum  could  be  recovered  from 
advertising  revenue  during  the  first 
year  or  two  of  operation,"  he  said, 
"because  the  audience,  even  under 
optimistic  estimates,  will  not  be 
large  enough." 

The  alternative  of  sharing  wave- 
lengths, he  contended,  would  be 
equally  discouraging.  Few  broad- 
casters would  want  to  carry  tele- 
vision until  an  audience  has  been 
built  only  to  find  they  could  not 
expand  into  other  hours  of  the  day 
when  that  time  arrived.  The  choice 
of  six  hours  of  programming  to  an 
audience  not  yet  created  or  losing 
half  one's  license  to  a  newcomer  at 
a  later  date  would  seem  to  manyr 
he  said,  "an  impossible  choice"  and 
would  retard  rather  than  advance 
the  development  of  the  medium. 

Mr.  Kesten  therefore  proposed 
that  until  television  set  ownership 
has  reached  10%  of  the  homes  in 
the  area  only  one  hour  of  broad- 
(Continued  on  page  95) 


TBA  PLAN  ADDS  59  TV  STATIONS 

FIFTY-FIVE  metropolitan  districts  would  gain  62  television  sta- 
tion assignments  and  three  would  lose  one  each  under  the  Tele- 
vision Broadcasters  Assn.'s  channel-allocation  proposal  as  com- 
pared with  the  FCC  plan,  according  to  a  table  submitted  by  TBA 
to  the  Commission. 

FCC's  tentative  allocations  [Broadcasting,  Sept.  24  Oct.  8]  give 
Worcester,  Sacramento,  and  Portland,  Me.  one  more  station  each 
than  TBA's  plan  provides.  Table  shows  the  following  districts 
would  gain  under  TBA  proposal  (listed  according  to  sales  rank)  : 

New  York,  gain  3;  Chicago  2;  Los  Angeles  1;  Philadelphia  1; 
Boston  2 ;  Detroit  2 ;  Pittsburgh  1 ;  Cleveland  2 ;  St.  Louis  1 ;  Wash- 
ington 1;  Buffalo-Niagara  Falls  1;  Milwaukee  1;  Cincinnati  1; 
Portland,  Ore.  1;  Indianapolis  2;  and  one  each  to  Dallas,  Colum- 
bus, O.,  Springfield-Holyoke,  Louisville,  Birmingham,  Lowell-Law- 
rence-Haverhill,  Syracuse,  Norfolk-Newport  News,  Richmond,  Fall 
River-New  Bedford,  Wilmington,  Flint,  Utica-Rome,  Peoria,  Read- 
ing, Tacoma,  Chattanooga,  Saginaw-Bay  City,  San  Jose,  Wheeling, 
Atlantic  City,  Waterbury,  Lancaster,  Racine-Kenosha,  Johnston, 
Roanoke,  Austin,  Sioux  City,  Stockton,  Lincoln,  Hamilton-Mid- 
dleton,  York,  Manchester,  Waterloo,  Topeka,  Charleston,  S.  C, 
Galveston,  Asheville,  Columbus,  Ga.,  Augusta. 

Total  allocations  to  other  markets  would  not  be  changed. 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  15 


Celler  Would  Make  Utility  of  Radio 


Introduces     New  Bill 
Furthering  Control 
By  Commission 

By  BILL  BAILEY 

RADIO  would  become  a  virtual 
public  utility,  with  the  FCC  exer- 
cising rigid  control  over  programs, 
business  practices  and  station  sale 
prices  under  provisions  of  a  bill 
(HR-4314)  to  amend  the  Com- 
munications Act,  introduced  last 
week  by  Rep.  Emanuel  Celler 
(D-N.  Y.). 

Security  would  be  unknown  to 
the  broadcaster,  inasmuch  as  Rep. 
Celler  proposes  to  open  the  door 
to  all  comers  and  complainants  at 
renewal  periods.  He  would  give 
the  Commission  full  power  to  take 
a  license  from  an  operating  broad- 
caster and  give  it  to  a  newcomer 
who  might  agree  to  sell  less  time. 

To  'Protect'  Radio 

Rep.  Celler  said  his  bill  is  de- 
signed to  "protect  radio  from  over- 
commercialization"  and  declared 
that  the  "excessive  use"  of  future 
FM  and  existing  stations  "for  com- 
mercial advertising  purposes  must 
be  curbed  so  that  in  fair  measure 
the  listening  public  can  find  in 
radio  a  greater  intellectual  matur- 
ity." 

Couched  in  language  which  fol- 
lows closely  the  philosophy  of 
Commissioner  C.  J.  Durr,  a  lengthy 
statement  explaining  his  bill  was 
released  by  Rep.  Celler. 

Failure  of  the  FCC  to  accede 
to  demands  voiced  in  a  letter  Aug. 
7  to  FCC  Chairman  Paul  A.  Porter 
[Broadcasting,  Aug.  13],  plus  a 
doubt  created  by  the  Crosley-Avco 
decision  [Broadcasting,  Sept.  10], 
led  to  the  introduction  of  the  Celler 
Bill.  It  was  referred  by  Speaker 
Rayburn  to  the  Interstate  and  For- 
eign Commerce  Committee  of  which 
Rep.  Clarence  F.  Lea  (D-Cal.)  is 
chairman. 


Chairman  Porter  in  August  ac- 
knowledged receipt  of  Rep.  Celler's 
letter  which  outlined  the  congress- 
man's demands  of  the  Commission. 
When  the  Crosley-Avco  decision 
was  handed  down,  Mr.  Porter  sent 
copies  of  the  majority  and  dissent- 
ing opinions  to  Rep.  Celler  without 
comment. 

More  Authority  to  FCC 

The  FCC  "felt  it  had  not  acted 
in  a  manner  consonant  with  the 
public  interest  in  permitting  the 
transfer"  of  the  Crosley  Corp.  to 
Avco,  said  Rep.  Celler's  statement. 
"The  majority  opinion  based  its 
decision  on  a  lack  of  Congressional 
authority  to  do  otherwise."  He  in- 
dicated he  intended  to  give  the 
FCC  that  authority. 

Declaring  that  "radio  is  in 
danger  of  being  consumed  by  the 
profit  fever,"  the  New  York  repre- 
sentative wrote  into  his  bill  a  pro- 
vision authorizing  the  FCC  to 
designate  definite  percentages  of 
daily  time  for  sustaining  programs. 
He  charged  that  "programs  of  cul- 
tural and  educational  value,  par- 
ticularly regional  needs,  have  been 
insufficiently  developed." 

He  noted  that  only  39  of  136 
network  stations  carried  Invitation 
to  Learning,  while  60  stations 
broadcast  and  79  "rejected"  Na- 
tional Radio  Pulpit.  Of  139  stations 
that  might  have  carried  the  Chi- 
cago Roundtable,  84  rejected  it,  he 
added.  "Labor  far  Victory,  the  only 
labor  program  carried  on  any  of 
the  major  networks,  was  rejected 
by  104  out  of  139  stations,"  said 
the  statement. 

Rep.  Celler's  bill  would  authorize 
the  FCC  to  fix  station  sale  prices 
at  not  more  than  double  the  de- 
preciated cost  value  of  the  tangible 
broadcast  property. 

All  license  renewals  would  be 
advertised  in  the  community  served 
by  a  station  and  any  person  would 
be  permitted  to  file  a  complaint 
or  file  for  the  station's  frequency, 


the  FCC  to  determine  whether  to 
renew  the  license  or  give  it  to 
somebody  else  at  each  renewal 
period.  In  this  connection  the  bill 
provides  that  "no  finding  of  public 
interest  shall  be  made  in  any 
broadcast  matter  unless  the  Com- 
mission finds  that  excessive  use  of 
the  station  has  not  been  made  and 
will  not  be  made  for  commercial 
advertising  purposes." 

A  uniform  system  of  accounts 
would  be  prescribed,  with  "any 
and  all  financial  reports  filed  with 
the  Commission"  open  for  public 
inspection.  His  amendment  to  the 
Communications  Act  is  identical 
in  part  with  Sec.  303  relating  to 
telephone  and  telegraph  companies. 
"Certainly  what  applies  to  these 
public  utilities  should  likewise 
apply  to  radio,"  he  declared. 

Despite  the  rigid  Government 
regulation  over  programs  and  busi- 
ness   practices,    provided    in  the 

{Continued  on  page  85) 


GURNEY  COMMENTS 
ON  CELLER'S  BILL 

SEN.  CHAN  GURNEY  (R-S.  D.), 
who  resigned  three  weeks  ago  from 
the  Senate  Interstate  Commerce 
Committee  to  accept  an  appoint- 
ment to  the  Foreign  Relations 
Committee,  plans  to  keep  an  eye  on 
any  radio  legislation  that  is  intro- 
duced, he  said  last  week. 

"I'm  still  interested  in  any  radio 
legislation  that  comes  up,"  said  the 
former  head  of  WNAX  Yankton, 
S.  D.,  who  gave  up  broadcasting 
for  politics.  Commenting  on  the 
bill  introduced  last  week  by  Rep. 
Celler  (D-N.Y.)  (story  this  page) 
Sen.  Gurney  said:  "Why  doesn't 
he  include  newspapers  in  the  bill?" 
He  referred  to  a  provision  limit- 
ing the  sale  prices  of  stations  to 
double  the  depreciated  value  of 
tangible  assets. 

Sen.  Wallace  H.  White  Jr. 
(R-Me.),  Minority  Leader  and 
ranking  Minority  member  of  the 
Interstate  Commerce  Committee, 
has  not  named  a  successor  to  Sen. 
Gurney  on  the  Committee. 


Congressional  Probes  of  FCC, 
Broadcasting  Seem  Imminent 


Drawn  for  Broadcasting  by  Sid  Hix 
".  .  .  and  Now  Honey  What  Do  You  Say  We  Have  Another  Cup  of  That 
Delicious  Billikin's  Coffee!" 

Page  16    •    October  15,  1945 


CONGRESSIONAL  investigations 
of  both  the  FCC  and  broadcasting 
appeared  near  last  week  as  com- 
mittees of  the  Senate  and  House 
made  preliminary  inquiries. 

On  the  Senate  side,  FCC  Chair- 
man Paul  A.  Porter  was  closeted 
on  Wednesday  with  the  Special 
Committee  to  Study  &  Survey 
Problems  of  Small  Business  Enter- 
prises. It  is  understood  that  the 
probers,  headed  by  Sen.  James  E. 
Murray  (D-Mont.),  wanted  to 
know  how  the  FM  allocations  will 
affect  the  small  businessman  and 
what  provisions  were  made  for 
frequencies  for  servicemen. 

Spearheaded  by  Sen.  Glen  H. 
Taylor  (D-Ida.),  himself  a  for- 
mer rado  entertainer,  the  investi- 
gation was  prompted  by  complaints 
that  the  FCC  has  reserved  no 
channels  for  servicemen  and  that 
by  time  most  of  them  return  to 
civilian  life  all  the  choice  FM  fre- 
quencies in  the  new  band  will  be 
assigned. 

Committee  to  Get  Report 

Tom  McBreen,  chief  investigator, 
said  he  would  lay  the  results  of 
preliminary  work  before  the  Com- 
mittee this  week  for  determina- 
tion. He  indicated  that  the  entire 
broadcasting  field  may  be  studied 
by  the  Committee.  Complaints 
have  been  received,  according  to 
Committee  members,  that  the  FM 
allocations  might  tend  to  favor 
large  corporations,  thus  creating 
monopolies. 

On  the  House  side,  the  Commit- 
tee on  Un-American  Activities  was 
preparing  a  thorough  probe  of 
broadcasting,  according  to  mem- 
bers. Ernie  Adamson,  chief  coun- 
sel, has  requested  scripts  used  in 
August  and  September  by  seven 
eastern  commentators   and   by  a 


guest  speaker  on  the  Eversharp 
Phil  Baker  program  on  CBS. 

Letters  requesting  the  scripts 
were  addressed  to  the  general 
counsels  of  WOR  WHN  WMCA 
WOV,  American  and  CBS,  all 
New  York.  Specific  scripts  sought 
were  those  of  Cecil  Brown,  heard 
on  Mutual;  Johannes  Steel  and 
Sidney  Walton,  WHN;  William  S. 
Gailmor,  WJZ,  whose  contract  ex- 
pires in  November  [Closed  Cir- 
cuit, Oct.  8];  Raymond  Swing, 
American;  J.  Raymond  Walsh, 
WMCA;  Hans  Jacob,  WOV.  Mr. 
Adamson  also  asked  CBS  to  for- 
ward  a  copy  of  the  Eversharp 
program  script  of  Sept.  30. 

The  mere  fact  that  scripts  of  spe- 
cific commentators  and  programs 
have  been  requested  doesn't  mean 
that  any  of  the  stations  or  per- 
sonalities are  necessarily  under 
suspicion,    investigators  asserted. 

It  was  learned,  however,  that 
when  the  Committee  completes  its 
probe  of  the  motion  picture  indus- 
try, attention  will  be  turned  to 
radio. 

The  Un  -  American  Committee 
(formerly  the  Dies  Committee),  is 
headed  by  Rep.  John  S.  Wood 
(D-Ga.),  who  succeeds  Rep.  Ed- 
ward J.  Hart  (D-N.  J.).  A  for- 
mer member  of  the  House  Select 
Committee  to  Investigate  the  FCC, 
Mr.  Hart  resigned  as  head  of  the 
Un-American  Committee  several 
months  ago  because  of  ill  health. 

Members  of  the  Committee,  now 
a  permanent  organization  of  the 
House,  are,  besides  Chairman 
Wood,  Reps.  Rankin  (Miss.) ;  Pet- 
erson (Fla.) ;  J.  W.  Robinson 
(Utah),  Murdock  (Ariz.);  Bon- 
ner (N.  C),  Democrats,  and  Thom- 
as (N.  J.),  Mundt  (S.  D.)  and 
Landis  (Ind.),  Republicans. 

BROADCASTING    •    Broadcast  Advertising 


Coy  Raps  Refusal  of  Byrnes  Speech 


Exclusivity  is  Protested 
In  Letter  Addressed 
To  Miller 

EXCLUSIVE  broadcast  on  CBS  of 
the  Oct.  5  radio  talk  by  Secre- 
tary of  State  James  F.  Byrnes, 
making  "Government  a  silent  part- 
ner  to  violation 
of  freedom  of  the 
air,"     was  pro- 
tested last  Thurs- 
day   by  Wayne 
Coy,  vice-presi- 
dent   of  WINX 
Washington,  in  a 
letter    to  Justin 
Miller,  NAB 
president. 
Mr.  Coy  Copies    of  the 

letter  were  sent 
to  Secretary  Byrnes;  Assistant 
Secretary  of  State  William  Ben- 


ton, five  network  presidents,  and 
Broadcasting.  Mr.  Coy  also  is  as- 
sistant to  the  publisher  of  The 
Washington  Post,  WINX  owner. 

President  Miller  said  he  had  re- 
ceived the  letter  from  Mr.  Coy  but 
did  not  care  to  comment  at  present. 

Sharply  criticizing  the  indus- 
try's vulnerability  in  maintaining 
an  "exclusionist"  policy,  Mr.  Coy 
expressed  hope  discussion  of  the 
issue  would  lead  to  removal  of  "this 
unwarranted  restriction  on  public 
information". 

Reminding  that  the  world  anx- 
iously awaited  first  official  report 
from  London,  he  said  Mr.  Byrnes 
chose  to  give  that  report  by  radio, 
but  only  CBS  carried  the  talk.  "No 
other  radio  station  was  permitted 
to  carry  it,"  he  said.  He  explained 
that  another  network  was  offered 
the  speech  after  CBS  had  accepted, 


but  refused  to  carry  it  unless  on 
an  exclusive  basis.  Thereupon  the 
State  Dept.  contacted  no  other  net- 
works or  stations,  he  said,  and  CBS 
was  given  exclusive  rights. 

WINX  protested  to  the  State 
Dept. — unsuccessfully,  he  added. 

"This  vital  public  report  became 
the  private  property  of  a  small 
minority  of  the  nation's  outlets," 
Mr.  Coy  wrote.  "A  message  which 
should  have  reached  every  citizen 
reached  only  a  minority.  And  radio 
stations,  other  than  affiliates  of 
CBS,  who  may  have  wanted  to  ren- 
der a  service  to  their  listeners,  as 
in  the  case  of  WINX,  found  it  im- 
possible to  do  so.  Why?  Because  of 
the  network  policy  of  exclusivity 
which  the  Secretary  of  State,  or 
his  aides,  were  forced  to  recognize 
in  order  to  get  a  network  audience. 


U.  S.  Radio  Packet  Plan  Is  Opposed 


GOVERNMENT  allocation  of  pri- 
orities to  departments  and  offices 
desiring  free  radio  time  should  be 
dropped  with  end  of  the  war,  in  the 
opinion  of  a  majority  of  the  NAB 
Program  Managers  Committee, 
which  met  Oct.  11-12  in  the  Statler 
Hotel,  Washington. 

Program  managers  held  the  ses- 
sion in  connection  with  a  conference 
called  by  the  Radio  Section,  War 
Finance  Division,  Treasury  Dept. 
at  which  plans  for  station  partici- 
pation in  the  Victory  Loan  drive 
Oct.  29-Dec.  8  were  presented  (see 
separate  story  on  page  26). 

Though  general  station  and  net- 
work approval  has  been  indicated 
in  the  past  with  the  OWI's  wartime 
allocation  idea,  the  committee  took 
a  different  slant.  Sense  of  members 
in  general  was  that  the  pre-war 


catch-as-eatch-can  setup  should  be 
restored.  Thus  stations  themselves 
would  take  all  U.  S.  requests  for 
time,  select  those  they  want,  and 
insert  them  into  their  schedules  as 
they  see  fit. 

Present  temporary  plan  by  which 
War  Advertising  Council  handles 
allocations  during  the  Victory  Loan 
drive,  with  Treasury  financing  the 
undertaking,  was  viewed  as  satis- 
factory. 

Feeling  prevailed,  however,  that 
each  station  should  determine  im- 
portance of  various  U.  S.  messages, 
and  fit  them  into  its  schedules. 

Now  under  discussion  among  U. 
S.  agencies,  War  Advertising  Coun- 
cil and  media  are  proposals  de- 
signed to  continue  a  revised  version 
of  the  wartime  plan.  Idea  of  these 
proposals  is  to  avoid  the  logjam  of 


prewar  time  requests  that  came 
from  some  two-score  Federal  agen- 
cies, all  clamoring  independently 
for  program  and  announcement 
help  from  broadcasters.  Media  have 
expressed  the  opinion  that  the  U.  S. 
should  continue  to  decide  which  of 
its  messages  are  the  most  impor- 
tant. 

An  idea  for  a  separate  NAB  pro- 
gram department,  developed  last 
March  when  the  program  managers 
group  adopted  a  resolution  suggest- 
ing its  creation,  was  discussed.  The 
subject  was  presented  to  the  NAB 
Board  of  Directors  at  the  May  16- 
17  meeting  held  in  Omaha,  with 
Harold  Fair,  WHO  Des  Moines, 
representing  the  committee. 

Complete  presentation  of  the  sub- 
ject was  asked  by  the  board  at  that 
time.  The  committee  on  Thursday 


PROGRAMMERS  from  NAB  districts  met  in  Wash- 
ington Oct.  11-12  to  discuss  station  problems  and 
hear  Treasury's  Victory  Bond  plans.    Seated  (1  to  r) : 

*  Eugene  Carr,  WHBC;  Elliott  Stewart,  WIBX;  How- 
ard R.  Chamberlain,  WLW;  A.  D.  Willard,  Jr.,  NAB 
executive  v-p;  Justin  Miller,  NAB  president;  Henry 
W.  Slavick,  WMC;  Clarence  L.  Menser,  NBC.  Second 

.    row:  Dr.  Willis  F.  Dunbar,  WKZO;  Jack  Weldon, 


WDBJ;  Wilton  E.  Cobb,  WMAZ;  Robert  Atherton, 
WMC;  Robert  Evans,  WSPD;  Harold  Fair,  WHO; 
Ralph  W.  Hardy,  KSL;  Roy  Langham,  CBS.  Third 
row:  John  H.  McNeil,  WJZ;  Maurice  P.  Owens,  WROK 
Rockford;  Eugene  T.  Flaherty,  KSCJ;  Richard  Day, 
WDGY;  Pete  Teddlie,  WRR;  Glen  Shaw,  KLX;  Don 
McNamara,  KFI. 


"On  what  basis  does  the  broad- 
casting industry  defend  such  prac- 
tices? Is  this  the  public  service  of 
which  the  industry  boasts?  Or  is 
public  service  a  good  thing  only 
if  one  can  do  it  exclusively?  We 
submit  that  a  Government  official 
has  no  right  to  give  out  news  to 
one  favored  agency  while  others 
are  denied  the  news  and  placed  at 
a  disadvantage.  And  we  submit, 
also,  that  if  the  broadcasting  in- 
dustry has  forced  Government  offi- 
cials into  such  a  position,  the  indus- 
try must  realize  its  obligations  to 
set  its  own  house  in  order." 


named  a  subcommittee  to  draft  a 
proposed  recommendation  by  Dec. 
1.  If  approved,  this  recommenda- 
tion will  be  submitted  to  the  board. 

Members  of  the  subcommittee 
are:  Harold  Fair,  WHO  Des 
Moines,  chairman;  Clarence  L. 
Menser,  NBC;  Douglas  Coulter, 
CBS,  Ralph  W.  Hardy,  KSL  Salt 
Lake  City;  Eugene  Carr,  WHBC 
Canton,  0.;  Henry  W.  Slavick, 
WMC  Memphis  (ex  officio  mem- 
ber). 

Additional  special  bulletins  for 
program  managers  were  sought  by 
the  program  committee.  Named  to 
do  something  about  it  were  Howard 
R.  Chamberlain,  WLW  Cincinnati, 
and  Robert  Atherton,  WMC  Mem- 
phis. 

Taking  part  in  the  meeting,  a 
joint  session  of  the  Executive  Com- 
mittee and  the  Program  Managers 
Committee,  was  A.  D.  (Jess)  Wil- 
lard Jr.,  NAB  executive  vice-presi- 
dent. NAB  President  Justin  Miller 
appeared  for  the  Thursday  lunch- 
eon meeting.  Other  guests  at  lunch- 
eon were  Lt.  Dave  Levy,  chief, 
Radio  Section,  War  Finance  Divi- 
sion, Treasury;  H.  Quenton  Cox, 
consultant  to  the  division;  Robert 
T.  Barelty,  NAB  director  of  Gov- 
ernment relations;  John  Morgan 
Davis,  NAB  general  counsel;  Mrs. 
Lil  Tavenner,  of  the  Treasury  di- 
vision. 

Attending  the  program  meetings 
were: 

Executive  Committee — Henry  W. 
Slavick,  WMC  Memphis,  chairman; 
Eugene  Carr,  WHBC  Canton,  0.; 
Howard  R.  Chamberlain,  WLW 
Cincinnati;  Harold  Fair,  WHO  Des 
Moines;  Ralph  W.  Hardy,  KSL  Salt 
Lake  City;  Elliott  Stewart,  WIBX 
Utica,  N.  Y.;  Clarence  L.  Menser, 
NBC;  Roy  Langham,  CBS;  A.  D. 
Willard  Jr.,  NAB;  Willard  D.  Egolf, 
NAB  (committee  secretary). 

Board  Liaison  Member — J.  Har- 
old Ryan,  WWVA  Wheeling. 

District  Chairmen — John  H.  Mc- 
Neil, WJZ  New  York;  Jack  Weldon, 
WDBJ  Roanoke;  Wilton  E.  Cobb, 
WMAZ  Macon,  Ga.;  Robert  Ather- 
ton, WMC  Memphis;  Robert  Evans, 
WSPD  Toledo;  Dr.  Willis  F.  Dun- 
bar, WKZO  Kalamazoo;  Maurice 
P.  Owens,  WROK  Rockford; 
Eugene  T.  Flaherty,  KSCJ  Sioux 
City,  la.;  Richard  Day,  WDGY 
Minneapolis;  Pete  Teddlie,  WRR 
Dallas;  Mr.  Hardy;  Glen  Shaw, 
KLX  Oakland;  Don  McNamara, 
KFI  Los  Angeles. 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  17 


Alternate  FM  Allocations  Proposed 


Hearing    Is  Scheduled 
Before  FCC  This 
Morning 

ALTERNATE  allocations  for  New 
York's  FM  stations  were  pro- 
posed last  week  by  CBS,  NBC  and 
WBAM  New  York  in  briefs  filed 
with  the  FCC  in  connection  with 
hearing's  on  protests  of  the  three, 
scheduled  for  10:30  a.m.  today 
(Oct.  15)  before  the  Commission. 

CBS,  through  Joseph  H.  Ream, 
vice-president  and  secretary,  sub- 
mitted to  the  FCC  an  alternate  al- 
location plan  not  only  for  New 
York  but  for  the  entire  Area  I, 
which  was  concurred  in  by  NBC, 
whose  brief  was  signed  by  Henry 
W.  Ladner,  assistant  general 
counsel. 

Marcus  Cohn,  counsel  for  United 
Broadcasting  Corp.,  subsidiary  of 
the  International  Ladies  Garment 
Workers  Union  (AFL),  which  last 
week  filed  application*  for  four  T^M 
stations  (see  page  20),  also  filed 
a  protest  against  the  FCC  pro- 
posed allocations  for  New  York, 
charging  that  the  five  best  fre- 
quencies had  been  assigned  to  pres- 
ent broadcasters,  whereas  new- 
comers should  have  an  equal  op- 
portunity to  get  the  better  chan- 
nels. Mr.  Cohn  was  to  appear  at 
today's  hearing. 

Lodge  to  Appear 

Appearing  for  CBS  was  to  be 
William  B.  Lodge,  director  of  gen- 
eral engineering.  WBAM  was  to 
be  represented  by  J.  R.  Poppele, 
chief  engineer  of  Bamberger  Broad- 
casting Service,  licensee  of  WOR 
and  WBAM. 

In  his  brief  Mr.  Ladner  said: 
"NBC  understands  that  CBS  will 
present  for  the  Commission's  con- 
sideration ...  a  plan  for  allocat- 
ing the  frequencies  to  the  north- 
eastern part  of  the  U.  S.  which 
will  eliminate  a  substantial  part 
of  the  inequality  in  the  coverage 
of  the  frequencies  assigned,  under 
the  Commission's  plan,  to  the  New 
York  area  without  substantially 
depriving  any  other  community  of 
service  which  it  may  receive  under 


the  Commission's  plan.  We  sug- 
gest that  the  Commission  give  con- 
sideration to  the  proposed  plan  of 
CBS  since  we  understand  it  would 
place  all  New  York  City  FM  sta- 
tions on  a  more  equal  competitive 
basis  from  the  standpoint  of 
coverage." 

NBC  requested  that  WEAF-FM 
be  assigned  to  channel  55  (98.9 
mc).  Inasmuch  as  the  FCC  did 
not  assign  Channel  55  on  Sept.  12 
[Broadcasting,  Sept.  17],  NBC 
offered  no  changes  in  the  Commis- 


HAMPERED  by  lack  of  personnel 
to  prepare  basic  data  for  its  ex- 
amination, the  FCC  was  unable  to 
act  last  week  on  the  huge  backlog 
of  applications  it  was  expected  to 
begin  processing. 

Despite  overtime  efforts  of  an 
overworked  and  undermanned  staff 
to  keep  up  with  the  flow  of  appli- 
cations, it  was  learned  that  the 
preliminary  reports  required  for 
consideration  were  not  yet  ready 
when  the  Commission  met  for  its 
regular  meeting  last  Wednesday. 

So  heavy  has  been  the  volume  of 
applications  for  FM,  AM,  television 
and  station  expansion  that  the 
Commission  is  already  more  than 
three  weeks  behind  in  issuing  its 
formal  notices  that  the  cases  have 
been  filed.  Except  that  the  applica- 
tions have  been  counted  according 
to  category  of  service,  the  broad- 
cast license  section  was  unable  to 
complete  compilations  on  source, 
location  and  other  skeleton  infor- 
mation. 

Last  Monday,  which  was  the  last 
day  for  filing  applications  under 
the  60-day  period  designated  under 
the  Aug.  7  policy,  the  Commission 
received  160  applications,  all  but  13 
of  which  are  for  new  standard,  FM, 
or  television  stations.  This  brought 
the  total  number  of  applications 
for  new  stations  to  1,148,  in  addi- 


sion's  plans  affecting  other  sta- 
tions. 

The  following  table  shows  FCC 
proposals  of  Sept.  12  and  alternate 
suggestions  of  CBS  and  WBAM,  in 
frequencies : 


Station 

FCC 

CBS 

WBAM 

WFMN 

100.9 

98.9 

100.9 

WQXQ 

100.5 

94.1 

100.5 

WABP 

98.5 

92.1 

98.5 

WGYN 

100.1 

93.3 

100.1 

WFGG 

99.7 

99.3 

99.7 

WHNF 

99.3 

93.7 

99.3 

WNYC-FM 

98.1 

94.5 

91.1 

WBAM 

96.9 

96.5 

98.9 

WABC-FM 

97.3 

96.9 

97.3 

WEAF-FM 

97.7 

97.3 

97.7 

WAAW 

96.1 

92.5 

96.1 

tion  to  188  for  expansion  of  sta- 
tion facilities. 

Pending  supplementary  appro- 
priations by  Congress  to  enable 
the  Commission  to  obtain  person- 
nel, it  was  reported  that  Chairman 
Porter  had  requested  the  Army  and 
Navy  to  assign  engineers  to  the 
agency  for  handling  the  applica- 
tions. The  Commission,  however, 
would  not  confirm  the  report. 

Chairman  Porter  and  Commis- 
sioners Jett  and  Denny  appeared 
before  the  Bureau  of  the  Budget 
at  hearings  last  Tuesday  and 
Wednesday  to  seek  a  heavy  in- 
crease in  funds  to  cover  the  re- 
quirements for  broadcasting  and 
for  expansion  of  common  carrier 
services.  It  was  understood  the 
Commission  asked  for  a  budget  ap- 
proximately double  its  peacetime 
expenditures. 

It  was  expected  that  the  Budget 
Bureau  will  transmit  the  request 
to  the  House  Appropriations  Com- 
mittee this  week  and  that  hearings 
will  be  held  promptly. 

Meanwhile,  the  Commission  was 
hoping  to  hold  several  meetings 
this  week  in  an  endeavor  to  break 
the  application  bottleneck.  It  was 
considered  likely  that  a  substantial 
number  of  applications  for  changes 
in  facilities  would  be  granted  but 
officials  cautioned  not  to  expect 
much. 

A  tentative  list  of  applications 
for  new  standard  stations  and  for 
change  or  expansion  of  facilities, 
received  during  the  last  three 
weeks,  follows : 

S.  H.  Patterson  KVAK,  Atchison, 
Kans.,  1200  kc,  1  kw,  1450  to  1200  kc. 
equip.  Inst,  new  vert  ant  and  ground 
syst.  Cont  on  grant  of  appl  for  1440  at 
Topeka,  Kans. 

WEW  The  St.  Louis  U,  St.  Louis,  Mo., 
770  kc,  CP  inc.  pwr  from  1  kw  to  50 
kw,  change  hrs  of  op  from  daytime  to 
unlimited  time.  Inst,  new  trans  and 
D  A  for  night  use,  chge  transmitter 
location. 

P.  C.  Wilson,  Canton,  Ohio,  1300  kc, 
1  kw,  Daytime. 
The  Constitution  Publishing  Co.,  At- 
(Continued  on  page  87) 


Set  Price  Factors 
Are  Given  by  OPA 

Parts  Manufacturers  Expected 
To  Ask  for  Higher  Increases 

PRICE  INCREASE  factors  for 
radio  receivers,  cabinets  and  parts, 
long  awaited  by  the  manufacturing 
industry,  were  released  last  Thurs- 
day by  the  Office  of  Price  Adminis- 
tration but  hopes  of  a  good  supply 
of  sets  by  Christmas  waned. 

Parts  manufacturers  were  un- 
derstood to  feel  that  the  final  fac- 
tors, although  averaging  double 
interim  factors  announced  Aug.  31 
[Closed  Circuit,  Oct.  8],  still  were 
far  less  than  necessary.  OPA  left 
the  door  open,  however,  for  indi- 
vidual pri^e  adjustments  and  it 
appeared  as  Broadcasting  went 
to  press  that  most  parts  manu- 
facturers would  file  petitions  for 
higher  increases. 

Sliding  Scale 

In  a  new  regulation  to  be  issued 
shortly,  OPA  will  authorize  set 
manufacturers  to  increase  prices 
on  a  sliding  basis,  averaging  about 
12%  above  ceiling  prices  charged 
wholesalers  between  July  15-Oct. 
15,  1941.  With  possibly  a  few  ex- 
ceptions, wholesalers  and  retailers 
will  be  able  to  absorb  all  the  in- 
creases before  the  sets  reach  con- 
sumers, said  OPA. 

Set  increases  were  allowed  as 
follows:  15%  on  sets  sold  to  whole- 
salers for  less  than  $11;  12%  on 
sets  sold  for  between  $ll-$30; 
10%%  on  those  selling  above  $30. 
This  distribution  of  increases  is  in- 
tended, said  OPA,  to  encourage 
production  of  "relatively  inex- 
pensive sets". 

Cabinet  makers  were  given  an 
increase  of  18%  over  ceiling  prices 
charged  set  manufacturers  between 
July  1-Oct.  31,  1941. 

Increase  factors  on  parts  ranged 
high,  in  comparison  with  interim 
factors  announced  in  August. 
Greatest  boost  was  for  coils,  26.3%, 
whereas  the  interim  factor  was  but 
11%. 

Manufacturers  Blamed 

OPA  blamed  parts  manufactur- 
ers for  the  delay  in  final  factors. 
On  the  other  hand  manufacturers 
charged  that  OPA  has  held  up  re- 
conversion and  production  [Broad- 
casting, Oct.  1]. 

"Despite  repeated  requests  of 
the  OPA  for  submission  of  cost 
data  for  use  in  computing  the  in- 
crease factors  for  radio  parts,  and 
despite  assurances  of  representa- 
tives of  the  industry  that  such  cost 
data  would  be  supplied,  cost  data 
were  not  submitted  to  OPA  as 
promised,"  said  a  news  release 
accompanying  the  increase  factors. 
"In  contrast,  cabinet  and  set  manu- 
facturers supplied  the  required 
data  promptly,  and  OPA  was  able 
to  fix  legal  increase  factors  with- 
out delay." 

Virtually  no  cost  data  was  sup- 
plied on  variable  condensers,  parts 
{Continued  on  page  90) 


SELLING  VICTORY  BONDS  occupied  these  key  figures  in  radio  pro- 
motion of  drive  as  they  went  over  Treasury  plans  (1  to  r) :  A.  D. 
Willard  Jr.,  NAB  executive  v-p;  Lt.  Dave  Levy,  Chief,  Radio  Section, 
War  Finance  Division,  Treasury;  H.  Quenton  Cox,  Treasury  Bond  con- 
sultant; Justin  Miller,  NAB  president;  Henry  W.  Slavick,  WMC,  chair- 
man, NAB  Program  Managers  Committee. 


Lack  of  Personnel  Delays 
FCC  Action  on  Applications 


Page  18    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Ian  Ross  MacFarlane 


available  six  nights  per  week 


This  around-the- world,  authoritative, 
dependable  analyst  of  the  news  has  six  open 
night  spots  on  his  schedule,  on  the  Associated 
Broadcasting  Corporation  network. 

MacFarlane  knows  the  veterans'  problems. 
He  has  been  in  on  the  housing  question  for 
years.  He  knows  the  unemployment  situation 
.  .  .  .  he's  been  in  on  labor-management 
quarrels.  His  keen  analysis  has  built  audiences. 

JROADCASTING    •    Broadcast  Advertising 


11  to  11:15  P.  M.  is  the  time.  Call  the 
Headley-Reed  man  or  telephone  Jake  Embry  at 
W-I-T-H,  Lexington  7808,  Baltimore. 


Tom  Tinsley,  President 


WITH 

BALTIMORE,  MD. 

Represented  Nationally  by  Headley-Reed 
October  15,  1945    •    Page  19 


WOOD  Yields  Under  AFM  Pressure 


National   Strike  Threat 
'Forces'  Chattanooga 
To  Capitulate 

By  RUFUS  CRATER 
OFFICIALS  of  WDOD  Chatta- 
nooga announced  last  week  they 
had  yielded  to  "pressure"  and 
agreed  to  a  two-year  contract  for 
seven  musicians  to  whom  they  will 
pay  "a  very  considerable  sum"  but 
whose  music  they  will  not  use. 

The  agreement  removed  one 
more  station  from  the  list  which 
James  C.  Petrillo,  president  of 
American  Federation  of  Musicians, 
has  cited  in  pulling  musicians  off 
network  shows,  but  disputes  be- 
tween two  other  CBS  stations  and 
one  NBC  affiliate  were  reported 
still  in  the  negotiation  stage. 
Agreement  With  Local 

"We  felt  compelled  to  enter  into 
this  contract  because  a  national 
strike  of  musicians  was  threatened 
which  would  have  directly  affected 
every  station  served  by  the  Colum- 
bia Broadcasting  System,"  de- 
clared Earl  W.  Winger,  general 
manager  of  WDOD,  in  a  prepared 
statement  last  Wednesday. 

Agreement  is  with  Chattanooga 
Musical  Society,  Local  No.  80,  of 
AFM.  Mr.  Winger  said  it  had  been 
approved  and  would  be  signed  im- 
mediately, effective  Oct.  15,  calling 
for  "substantial  increases"  for  the 
same  number  of  musicians  for- 
merly employed,  with  pay  retroac- 
tive to  Feb.  27,  date  of  last  con- 
tract's expiration. 

Union  had  asked  for  $17,000 
compared  to  $12,200  in  the  old 
contract  but  Mr.  Winger  did  not 
specify  the  amount  settled  upon  in 
the  new  agreement. 

Nor  did  he  name  the  source  of 
the  "pressure"  which  he  said  had 
been  put  on  WDOD  to  secure  ap- 
proval of  the  agreement  in  an  ef- 
fort to  avert  trouble  for  the  in- 
dustry. 

"The  real  question  at  issue  in 
this  dispute  is  whether  an  employer 
shall  be  required  to  make  a  con- 
tract of  employment  with  employes 
whose  services  are  not  needed,  re- 
quired, or  wanted,"  he  declared. 
"We  have  yielded  for  the  present 
to  pressure  brought  to  bear  upon 
us  so  as  to  relieve  the  industry 
generally  from  a  threatened  strike. 
Erroneous  Impression 

"We  will  faithfully  carry  out  our 
contractual  obligations  and  pay 
these  men  the  amount  specified  by 
the  contract,  but  it  is  not  our  pur- 
pose to  have  these  musicians  ren- 
der any  service  for  the  money  paid 
them.  We  submit  that  such  con- 
tracts of  employment  lead  to  chaos 
and,  if  generally  pursued,  the  ulti- 
mate destruction  of  any  industry." 

He  said  "WDOD  has  repeatedly 
stated  and  now  reiterates  that  it 
does  not  require  the  services  of 
any  of  these  men  for  an  effective 
operation  of  the  station." 

The  WDOD  executive  said  "an 

Page  20    •    October  15,  1945 


erroneous  impression  has  been 
made  upon  the  public  resulting 
from  statements  made  by  the  pres- 
ident of  the  Chattanooga  Musical 
Society  that  this  radio  station, 
with  others,  is  under  contractual 
obligation  to  set  aside  5.49%  of  its 
gross  receipts  to  be  paid  to  local 
musicians  who  are  members  of  the 
union."  He  said  the  networks  and 
their  affiliates  executed  a  contract 
with  AFM  "some  years  ago"  pro- 
viding that  a  specified  portion  of 
receipts  should  be  spent  for  mu- 
sicians. "But  this  contract  expired 
in  1938  and  therefore  has  no  force 
or  effect  at  this  time,"  Mr.  Winger 
declared. 

The  Prudential  Family  Hour,  he 
noted,  was  kept  off  CBS  Oct.  7  by 
a  strike  of  musicians  "in  spite  of 
the  fact  that  the  dispute  between 
this  station  and  the  Chattanooga 
Musical  Society  was  at  the  time 
still  pending  before  the  National 
War  Labor  Board,  the  proceeding 
having  been  instituted  by  the 
Chattanooga  Musical  Society  and 
not  by  this  station." 

When  the  Prudential  show  was 
cancelled,  CBS  inserted  an  adap- 
tation of  Charles  Dickens'  The  Sig- 
nal Man  and  read  a  statement  ex- 
pressing regret  that  "as  a  result 
of  action  taken  by  the  AFM,  the 
Prudential  Family  Hour  can  not 


be  broadcast  this  afternoon.  The 
union  has  ordered  its  members  not 
to  take  part  in  this  network  broad- 
cast, although  there  is  no  dispute 
of  any  kind  between  the  Federa- 
tion and  the  sponsors  of  the  Family 
Hour,  the  Prudential  Insurance 
Co.,  nor  is  there  any  disagreement 
between  the  Federation  and  CBS 
as  to  wages  or  working  conditions 
of  any  of  the  network's  employes. 
On  the  contrary,  we  have  been  ad- 
vised by  the  Federation  that  its 
action  against  the  network  is 
prompted  by  disputes  with  three 
independently  owned  radio  stations 
which  carry  Columbia  programs  in 
Chattanooga,  Tenn.,  Columbus,  Ga., 
and  Albany,  Ga." 

CBS  stations  in  Columbus  and 
Albany  are  WRBL  and  WGPC, 
both  owned  by  members  of  the  J. 
W.  Woodruff  family.  They  were 
reported  to  be  in  negotiation  with 
an  AFM  local  late  last  week.  Also 
negotiating  was  Chattanooga's 
NBC  station,  WAPO,  whose  dis- 
pute with  an  AFM  local  was  cited 
by  Mr.  Petrillo  when  musicians 
were  called  off  Fitch  Bandwagon 
and  Carnation  Hour  on  NBC  two 
weeks  ago.  WSMB  New  Orleans, 
which  was  mentioned  by  AFM 
along  with  WAPO,  signed  with 
the  AFM  local  Oct.  4  [Broadcast- 
ing, Oct.  8]. 


RMA  ACTS  TO  MEET 
ASCAP  FEE  THREAT  « 

RADIO  Manufacturers  Assn.  board 
of  directors,  meeting  in  Rye,  N.  Y.,  : 
Wednesday  and  Thursday,  decided 
to  take  action  to  meet  the  ASCAP 
threat  to  collect  fees  for  music 
carried  on  public  address  and  sourid 
systems.  Report  on  the  problem 
was  submitted  to  the  board  by  the 
RMA  Transmitter  Division. 

RMA  board  met  jointly  with  the 
Canadian  RMA.  The  two  groups 
held  several  combined  meetings 
and  held  separate  business  sessions. 
U.  S.  RMA  announced  22  new 
members,  bringing  the  total  to  273. 

Plans  for  RMA  participation  in 
the  25th  anniversary  of  radio  were 
approved.  RMA  and  NAB  are 
working  jointly  on  the  project.  . 

Transmitter  Division  submitted 
a  report  indicating  that  few  new 
FM  transmitters  will  be  available 
in  the  near  future  for  the  new  FM 
frequencies.  Poll  of  manufactur- 
ers showed  that  transmitters  in 
the  250  w-3  kw  range  will  start 
to  appear  between  February  and  j 
May  next  year  from  the  plants  of 
six  manufacturers,  with  10  kw 
transmitters  appearing  between 
April  and  August  from  three  man- 
ufacturers. 

No  action  was  taken  by  the  RMA 
board  on  the  OPA  price  situation 
but  the  subject  was  discussed  at 
length. 


ILGWU  Applies  for  Four  FM  Stations 


New  York,  Philadelphia, 
Chattanooga  And 
Boston  Chosen 

IN  THE  BELIEF  that  FM  pro- 
vides the  opportunity  to  pioneer  in 
new  fields,  the  International  Ladies 
Garment  Workers  Union  last  week 
announced  its  intention  of  estab- 
lishing radio  stations  in  New  York, 
Philadelphia,  Boston  and  Chatta- 
nooga, with  the  abundant  resources 
of  the  ILGW  behind  the  enter- 
prises until  they  are  on  their  own. 

At  a  well-attended  news  confer- 
ence in  the  Willard  Hotel  in  Wash- 
ington, the  Union  disclosed  that  it 
filed  applications  for  commercial 
channels  with  the  FCC  on  Monday, 
along  with  some  150  others  which 
were  submitted  under  the  60-day 
period  granted  by  the  Commission 
in  its  Aug.  7  policy  in  preparation 
for  postwar  processing. 

Frederick  F.  Umhey,  executive 
secretary  of  the  Union,  amplifying 
a  statement  announcing  the  pro- 
gram, told  reporters  that  approxi- 
mately $250,000  has  been  set  aside 
for  the  construction  of  the  sta- 
tions and  that  another  $200,000 
would  be  borrowed  to  carry  the 
enterprises  during  their  early  oper- 
ation. He  said  the  Union's  financial 
reports  filed  with  the  FCC  showed 
assets  of  $7,191,000,  with  over 
$2,000,000  in  dues  paid  in  1944  by 
over  300,000  members. 

Mr.  Umhey  emphasized  that,  al- 
though sponsored  by  the  ILGW, 


the  stations  will  not  be  maintained 
through  union  subsidies.  "They  will 
sell  time  to  an  extent  that  will  make 
them  self-sustaining,"  he  said. 
"From  that  point  on,  they  will 
cease  to  be  profit-making  enter- 
prises and  will  devote  the  bulk  of 
their  time  to  social,  cultural  and 
spiritual  programs." 

He  added  that  it  is  his  hope  that 
"with  a  limited  amount  of  adver- 
tising", the  stations  can  support 
themselves.  "Otherwise,"  he  said, 
"we  are  not  interested  in  the  proj- 
ect as  a  commercial  venture."  Com- 
mercial programs  would  comprise 
less  than  50%  of  the  station  sched- 
ules, he  asserted. 

He  explained  that  in  anticipation 
of  operations,  ILGW  has  organized 
four  companies,  each  to  be  known 
as  Unity  Broadcasting  Corp.,  to 
manage  the  stations.  Each  com- 
pany will  be  locally  officered  and 
staffed  and  given  full  autonomy 
over  its  station.  Mr.  Umhey  will 
be  president  of  the  New  York  sta- 
tion; Luigi  Antonini,  treasurer; 
and  Harry  Greenberg,  secretary. 

Samuel  Otto,  general  manager  of 
the  Philadelphia  Dressmakers  Joint 
Board,  will  be  president  of  the 
Philadelphia  station  and  Daniel 
Gingold,  an  officer  of  ILGW,  vice 
president.  Philip  Kremer  and 
Jacob  Halpern,  active  in  Boston 
ILGW  unions,  will  be  president  and 
vice  president  of  the  Boston  sta- 
tion. John  Martin,  regional  direc- 
tor of  ILGW,  will  be  president  of 
the    Chattanooga    station,  with 


Stanton  E.  Smith,  secretary-treas- 
urer of  the  Central  Trades  Union, 
as  vice  president. 

Mr.  Umhey  said  the  ILGW,  as  a 
pioneer  in  educational  and  cul- 
tural activities  among  its  members, 
feels  qualified  to  operate  radio  sta- 
tions. Although  a  labor  union,  he 
pointed  out,  it  has  broadened  its 
objectives  toward  making  its  mem- 
bers more  community-conscious  cit- 
izens. In  each  of  the  262  cities  in 
which  it  has  locals,  he  said,  the 
Union  has  formed  debating  groups, 
forums,  dramatic  units,  arts  and 
crafts  circles,  and  recreational 
activities.  He  cited  the  Union's  the- 
atrical production,  "Pins  and  Nee- 
dles", which  played  to  millions 
throughout  the  country,  as  indica- 
tive of  the  dramatic  and  musical 
talent  which  can  be  utilized  through 
radio. 

In  support  of  its  applications,  the 
Union  said  it  has  proved  that  "no 
one  segment  of  a  community  has  a 
monopoly  on  talent"  and  that  if  the 
media  for  expression  are  available 
"thousands  of  hitherto  unknown 
persons  may  make  their  contribu- 
tions to  the  dramatic,  musical  and 
cultural  worlds. 

"The  conventional  class  rooms, 
theaters  and  concert  halls,"  it  de- 
clared, "are  no  longer  large  enough 
to  house  the  audience  which  wants 
to  see  and  hear  this  talent.  Tech- 
nological improvements  have  made 
it  possible  for  hundreds  of  thou- 
(Continued  on  page  86) 


BROADCASTING    •    Broadcast  Advertising 


SPEARHEAD  IN  THE  BATTLE  FOR  MARKETS 


A  wary  America,  with  purse  well  lined,  has 
been  promised  a  higher  standard  of  living, 
wants  it,  and  intends  to  have  it.  It  will,  not 
go  off  half-cocked  on  an  aimless  buying 
spree.  It  will  be  more  brand-conscious  and 
quality-conscious  than  ever  before. 

Industry  and  business  can  make  good  on 
that  promise,  supply  that  demand.  Produc- 
tive capacity  is  more  than  adequate;  distri- 
bution is  the  problem.  In  the  catch-as-catch- 
can  scuffle  for  post-war  markets,  radio-time, 
well  bought,  stands  out  as  a  sure  short-cut 
to  quick  and  widespread  acceptance  of  new 


products,  and  the  rehabilitation  of  older 
lines. 

Westinghouse  Radio  Stations,  in  this  25th 
year  of  broadcasting,  are  veterans  in  adver- 
tising and  promotional  techniques. .  are  well 
equipped  to  serve  you  in  this  battle  of  dis- 
tribution, in  a  period  when  time  is  of  the 
essence.  The  six  stations  of  Westinghouse, 
in  six  vital  and  important  markets,  Boston, 
Springfield,  Philadelphia,  Pittsburgh,  Fort 
Wayne  and  Portland,  should  rate  high  in 
your  sales-plans  for  the  period  just  ahead. 
Our  national  representatives  will  help  you; 
call  on  them. 


RADIO  STATIONS  Inc 

WBZ  •   WBZA  •  WOWO  •  KEX  •  KYW   •  KDKA 


REPRESENTED  NATIONALLY  BY  NBC  SPOT  SALES-EXCEPT  KEX     •     KEX  REPRESENTED  NATIONALLY  BY  PAUL  H.  RAYMER  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    *    Page  21 


Tulsa  Station  Promotes  Main  Street 


By  OLAF  J.  BUE 

Associate  Professor  of  Journalism 

Montana  State  U. 
HERE'S  a  blueprint  for  a  promo- 
tion that  not  only  makes  friends  of 
newspaper  editors  but  actually  puts 
them  in  harness  with  radio  for  the 
good  of  press,  ra- 
dio and  public. 
Since  December 
this  program  has 
been  building 
friends  for  Tul- 
sa's 5  0,00  0  w 
KVOO. 

The  idea  germi- 
nated in  the  mind 
of  Ken  Miller, 
head  of  KVOO's 
news  bureau.  He 
was  thinking  about  a  public  serv- 
ice program  that  would  take  into 


Mr.  Miller 


account  the  fact  that  some  90%  of 
KVOO's  listeners  live  on  the  farms 
and  in  the  small  towns  of  Okla- 
homa and  neighboring  states. 

"Why  not,"  he  thought,  "let  the 
small  towns  of  the  area  tell  their 
stories  over  KVOO  once  a  week  on 
a  forum  program?"  W.  B.  Way, 
general  manager  of  KVOO,  liked 
the  idea. 

Small  Town  Story 

A  few  days  later  ten  leading 
small-town  publishers  were  Mr. 
Way's  guests  at  dinner.  Mr.  Miller 
presented  his  plan  and  asked  them, 
as  community  leaders,  to  pick  the 
men  and  handle  the  arrangments, 
each  in  his  own  community. 

Unused  to  such  seeming  philan- 
thropy, the  editors  had  only  one 
question:  "How  much  will  this 
cost  us?" 


Reassured  there  would  be  no  cost 
to  them  or  the  towns  they  repre- 
sented, that  the  station  would  come 
to  them  for  the  broadcasts,  the 
editors  seized  upon  the  idea. 
Public  Service 

At  12:30  p.m.  December  31,  Main 
Street  Speaks  hit  the  air,  broadcast 
by  remote  control  from  the  Pettit 
Theater  in  Hominy,  35  miles  from 
Tulsa,  "as  a  public  service  feature 
of  KVOO,  dedicated  to  a  greater 
Southwest  and  a  greater  America." 

Thus  the  program  began  and, 
save  for  two  minor  changes,  it  con- 
tinues with  mounting  response.  The 
hour  has  been  moved  up  to  11:30 
Sunday  morning;  and,  for  sake  of 
convenience  all  around,  the  pro- 
grams are  now  being  recorded. 

Each  program  is  preceded  by  a 


Tutt  Meadute 

^        St.  Louis,  Pop  830,000* 

New  Orleans^op.SZl^OO-;' 
San  Diego,  Pop. . .  390,000^ 
New  Haven,  Pop. .  177,600  " 
Total  1,919,000 

WOAI  Daytime  Primary  Area  t 

Pop.  1,916,500' 


i — \ 


Copr    1945.  Sc 


.1      :•     ;  ' 


St.  Louis,  New  Orleans,  San  Diego  and  New 
Haven  are  all  big  and  profitable  markets,  but 
the  full  measure  of  WOAI's  daytime  primary 
area  gives  you  a  market  practically  equal  to 
the  combined  population  of  those  four  cities! 

In  this  market  are  San  Antonio  and  Corpus 
Christi — two  of  the  sixteen  metropolitan  coun- 
ties in  the  entire  United  States  listed  by  Philip 


50,000  WATTS 
CLEAR  CHANNEL 
NBC  AFFILIATE 
MEMBER  TQN 


M.  Hauser,  assistant  director  of  the  Census 
Bureau,  as  having  superior  prospects  for 
retaining  their  wartime  growth. 

It's  the  rich  Central  and  South  Texas  market; 
a  market  in  which  WOAI  sells  more  merchan- 
dise to  more  people  than  any  other  station — 
at  a  lower  cost  per  sale! 


OAI 

San  ^k&tu& 


Represented  Nationally  By 
EDWARD  PETRY  &  CO. 

The  Powerful  Advertising  Influence  of  the  Southwest 


DR.  BUE  got  a  close-up  of  KVOO's 
home  town  series  when  he  spent 1 
the  summer  at  the  station  as  an 
interne  under  the  NAB-American 
Assn.  of  Schools  and  Depts.  of 
Journalism  plan.  Here  he  describes 
how  the  program  works. 


quarter-page  advertisement  in  the 
newspaper  of  the  originating  town. 
Newspapers  invariably  carry  an  ad- 
vance news  story  as  well  as  a  fol- 
low, and  occasionally  some  editorial 
comment.  At  least  one  editor  not 
only  praised  the  program  editori- 
ally but  also  refused  to  accept  pay- 
ment for  the  display  space  used  to 
advertise  the  broadcast. 

In  arranging  the  programs,  Mr. 
Miller  makes  an  appointment  with 
the  next  editor  on  his  list  and  ap- 
pears at  the  appointed  time  with 
an  engineer  and  a  wire-recorder. 
The  editor  has  already  made  ap- 
pointments with  his  townsmen. 
They  meet  in  the  newspaper  office, 
the  Chamber  of  Commerce  office, 
the  City  Hall,  the  county  agent's 
office — almost  anywhere — and  they 
talk  while  the  engineer  sets  up  his 
equipment. 

Not  for  Sale 

Despite  requests  that  sometimes 
sound  much  like  demands,  KVOO's 
forum  is  not  for  sale.  The  pay-off 
on  this  community  service  program 
comes  through  other  channels. 

Best  proof  of  its  popularity  is, 
perhaps,  the  enthusiasm  with  which 
Newsman  Ken  Miller  is  greeted 
when  he  goes  out  to  a  new  town  to 
record  another  in  this  series.  It 
was  this  writer's  privilege  to  ob- 
serve Mr.  Miller  and  his  small-town 
friends  in  action  at  Perry,  Okla., 
and  later  at  Tonkawa. 

Sure,  they  know  Ken  Miller.  Per- 
haps they  haven't  seen  him  before, 
but  they  know  him  and  that  pro- 
gram Main  Street  Speaks.  They 
heard  the  broadcast  from  Beggs  or 
Chandler  or  Collinsville  or  Broken 
Arrow.  They  know  the  joke  about 
the  cheese  factory — a  joke  because, 
for  a  time,  it  seemed  that  every 
community  wanted  one. 

Or  perhaps  they  remember  best 
that  broadcast  from  Antlers,  Okla. 
in  April  on  the  third  day  after  a 
tornado  had  wiped  out  half  of  the 
town,  killed  97  and  injured  300 
others. 

Newspaper  Comment 

That  was  a  broadcast  to  remem- 
ber— the  mayor,  a  congressman  and 
other  community  leaders  went  on 
the  air  with  plans  for  reconstruc- 
tion of  their  town  before  the  dust 
of  wind-borne  destruction  had 
fully  settled. 

Another  indication  of  acceptance 
is  to  be  found  in  KVOO's  waiting 
list.  At  this  moment  there  are 
20  towns  waiting  their  turns. 

Said  a  columnist  in  the  Tulsa 
World,  before  the  program  was  a 
month  old:  "Those  Sunday  after- 
dinner  broadcasts,  over  KVOO, 
called  Main  Street  Speaks,  are  a 
(Continued  on  page  8b) 


Page  22     •     October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Time  forblasting  sales  curves  upward 
is  the  kind  of  time  Weed  &  Company 
stations  offer  and  Weed  men  sell. 
Time  buyers  across  the  nation  rely  on 
Weed  for  help  in  spotting  hot  mar- 
kets and  influencing  them  through 
topnotch  availabilities. 


The  Weed  motto,  "time  will  sell",  is 
amply  demonstrated  by  the  continu- 
ing flow  of  contracts  into  sales-able 
stations  that  carry  this  meaningful 
line  on  their  letterheads: "Nationally 
Represented  by  Weed  &  Company." 


WEED  AND  COMPANY 

RADIO  STATION  REPRESENTATIVES 


NEW  YORK   •   BOSTON    •   CHICAGO   •   DETROIT   •    SAN  FRANCISCO    •  HOLLYWOOD 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •  Page 


SCHLITZ  SALUTES 
WEMP's  10th  Anniversary 


With  a  gala  birthday  party  in  its  world- 
famous  "Brown  Bottle/'  home  of  the  beer 
that  made  Milwaukee  famous,  Schlitz 
salutes  WEMP,  an  integral  part  of  Mil- 
waukee that  in  its  ten  years  of  service 
has  helped  keep  it  famous! 

WEAAP  Milwaukee 

Established  October  15,  1935 

AMERICAN  BROADCASTING  COMPANY 

C.  J.  Lanphier  Howard  H.  Wilson  &  Co., 

General  Manager  National  Representatives 


N.  Y.  Candidates 
Appeal  by  Radio 

Most  City  Stations  Have  Full 
Schedules  in  Mayoralty  Race 

NEW  YORK  stations,  except 
WNEW  and  WQXR,  are  selling 
time  to  political  candidates  for  the 
city's  mayoralty  campaign,  and 
majority  of  stations  already  have 
full  schedules  lined  up  for  various 
candidates  and  political  parties. 

Station  WNEW,  Oct.  15  through 
Nov.  5  is  presenting  twice-weekly 
half -hour  broadcasts  on  a  free,  sus- 
t  a  i  n  i  n  g  basis,  called  People's 
Choice,  Monday  10-10:30  p.m.  and 
Saturday,  9-9  : 30  p.m.,  during  which 
statements  of  accredited  candidates 
and  parties  are  read  by  station  an- 
nouncers. Announcers  are  rotated 
to  insure  impartiality.  During  reg- 
istration week,  Oct.  8-13,  WNEW 
featured  spot  announcements  urg- 
ing listeners  to  register  in  order 
der  to  vote. 

Free  Time 

WQXR,  instead  of  selling  time, 
is  offering  15  minutes  free  to  each 
candidate  for  mayor  in  New  York. 
Broadcasts  will  be  made  between 
Oct.  22  and  Nov.  3,  and  station 
will  have  seven  such  programs  if 
all  candidates  accept  offer. 

WJZ  has  57  broadcasts  sold  to 
parties  and  candidates,  and  has  al- 
ready presented  several  programs. 
Broadcasts  will  include  10  and  15 
minute  talks  and  a  55-minute 
broadcast  on  election  eve,  Nov.  5. 
Spot  announcements  are  also  con- 
templated. 

WHOM,  Oct.  15  through  Nov.  5, 
is  selling  announcements  and  pro- 
gram time. 

Total  of  20  hours  and  40  minutes 
have  been  scheduled  for  campaign 
on  WMCA  from  Oct.  1  to  Nov.  5. 

WABC  has  sold  6:30-6:45  p.m. 
period  Oct.  12,  19,  26,  and  Nov.  2, 
and  sold  a  quarter-hour  Oct.  5. 

Three  political  commercial  broad- 
casts on  WOR  have  been  scheduled 
during  October. 

WEVD  is  selling  time  to  all 
parties  in  spot  announcements, 
five-minute,  and  quarter-hour  por- 
tions throughout  the  campaign. 

WINS  has  sold  about  $7,000  in 
daily  spots  for  one  candidate  and 
spots  for  another  started  Oct.  8 
and  continue  daily  through  Nov.  2. 

William  O.  Tilenius,  assistant 
manager  of  sales  operation  of  local 
WEAF  sales,  said  last  week,  "So 
far  WEAF  has  been  able  to  satisfy 
all  requests  for  broadcasts  on  be- 
half of  mayoralty  candidates."  Sta- 
tion is  selling  program  and  an- 
nouncement time,  with  first  pro- 
grams scheduled  to  start  Oct.  14 
and  continue  through  election  day, 
Nov.  5. 


McNeill  Five-Weekly 

EFFECTIVE  Oct.  29,  American 
Broadcasting  Co.  Breakfast  Club, 
with  Don  McNeill,  will  be  heard  on 
five  weekly  basis,  dropping  Satur- 
day program  for  first  time  in  13 
years. 


SIXTY  SECONDS  to  go,  said  Man- 
ager Alvin  Pack  at  5:59  a.m.  Sept. 
30  as  he  prepared  to  put  KALL 
Salt  Lake  City  on  the  air  with  first 
program.  Ruth  Erickson,  operator, 
and  Ruth  Hale  (Miss  Reveille) 
started  proceedings. 


AP  IS  TAKING  STEPS 
TO  FULFILL  DECISION 

ASSOCIATED  PRESS  will  take 
immediate  steps  to  comply  with  a 
Supreme  Court  ruling  that  the 
news  service  must  amend  its  by- 
laws on  admission  of  new  members, 
Robert  McLean,  president,  an- 
nounced last  week  after  the  high 1 
court  denied  petition  for  rehearing. 

Mr.  McLean,  publisher  of  the 
Philadelphia  Bulletin,  licensee  of 
WPEN,  said:  "Prompt  action  will 
be  taken  to  comply  with  the  de- 
cision so  that  the  court  injunction 
may  be  lifted,  since  it  is  inconceiv- 
able that  the  world's  greatest  news 
service  shall  operate  permanently 
under  restraint  which  threatens 
Government  supervision  of  the 
channels  of  news." 

The  Supreme  Court  held  that 
AP's  by-laws  with  reference  to 
new  members  violate  the  anti-trust 
statutes  and  that  they  must  be 
amended.  Neither  the  suit,  brought 
by  the  Chicago  Sun,  nor  the  Su- 
preme Court  decision  have  any  ef- 
fect on  the  AP  radio  wire,  which 
is  a  product  of  Press  Assn.,  sub- 
sidiary of  the  parent  organization. 


Four  Stations  Receive 
Safety    Service  Awards 

MAYNARD  H.  COE,  director  of 
the  farm  division  of  the  National 
Safety  Council,  presented  the  coun- 
cil's Distinguished  Service  to  Safe- 
ty award  to  WKY  Oklahoma  City 
on  a  special  broadcast  over  that 
station,  12:30  p.  m.  CST,  Oct.  9. 

The  award  was  presented  fori 
"outstanding  public  service  in  .  .  . 
National  Farm  Safety  Week,  Julys 
22-28,  1945."  Similar  awards  werej 
presented  last  week  by  the  council' 1 
to  WJR  Detroit  for  its  Farm 
Forum  program;  WOSU  Colum- 
bus, Ohio  State  U.  station,  and 
WTIC  Hartford. 


Page  24    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


NOW 


So  Try  This  Proven  Formula  for  OMAHA 


NBC's  Parade  ©f  stars 

+  590  KILOCYCLES 
+  5000  WATTS 


.- 

=Ttte  Jjuiqesb  GbudZe* 


Several  changes  are  impending  in  Omaha  broadcasting.  The  net 
result  will  be  more  and  better  programs  for  all  listeners  in  this  area. 
WOW  congratulates  the  stations  involved  and 
wishes  them  unlimited  success. 


At  the  same  time  —  now  that  radio  adver- 
tising dollars  MUST  count  WOW  calls  your  atten- 
tion to  the  fundamental  principle  of  radio  adver- 
tising: AUDIENCE  is  ALL-IMPORTANT. 

When  you  consider  the  Omaha  Market,  re- 
member the  equation  above! 


RADIO  STATION 


ow 


OMAHA,  NEBRASKA 
590  KC    •    NBC    •   5000  WATTS 

Owner  and  Operator  of 

KODY  •  NBC  IN  NORTH  PLATTE 


Radio  Plans  Complete  for  Loan  Drive 


Program  Directors  Hear 
Details  at 
Meeting 

COMPLETE  plans  for  radio  par- 
ticipation in  the  Victory  Loan  drive 
— Oct.  29-Dec.  8 — were  presented 
last  Friday  to  a  meeting  of  NAB 
program  directors  held  at  the  Stat- 
ler  Hotel,  Washington. 

All  details  have  been  handled 
under  a  system  that  places  packets 
and  transcriptions  in  the  hands  of 
stations  at  least  two  weeks  ahead 
of  broadcast.  This  simplifies  the 
problem  of  scheduling  loan  pro- 
grams and  announcements. 

All  material,  transcribed  and 
live,  is  sponsorable  with  the  ex- 
ception of  one  Bing  Crosby  record. 

Prepared  under  direction  of  Lt. 
David  Levy,  chief  of  the  War  Fi- 
nance Division's  Radio  Section,  and 


H.  Quentin  Cox,  consultant  to  the 
chief,  the  project  includes  com- 
plete packets  and  two  booklets. 
The  first  booklet  consists  of  a  70- 
page  collection  of  background  in- 
formation on  the  loan  with  "reason 
why"  copy,  facts,  suggestions  and 
prepared  speeches.  The  second  pro- 
vides material  and  suggestions  for 
promotion  campaigns. 

NAB  last  week  sent  to  stations 
a  bulletin  urging  them  to  cooperate 
in  the  drive  and  listing  material  to 
be  used.  Bulletin  was  prepared  by 
Arthur  Stringer,  secretary  of  the 
NAB  Bond  Committee.  Mr. 
Stringer  called  on  broadcasters  to 
go  the  limit  in  promoting  the  $11,- 
000,000,000  drive,  last  of  the  war- 
time bond  selling  campaigns. 

NAB  will  provide  stations  with 
"Telling  the  World"  reports  to  be 
filled  out.  These  reports  provide 
the   Treasury  with   the  story  of 


broadcast  support.  First  such  re- 
ports, used  in  the  Seventh  War 
Loan,  showed  that  broadcasters 
and  their  advertisers  had  supplied 
55%  of  all  promotion  for  the  drive. 
Their  efforts  were  valued  at  $23,- 
513,742  in  time. 

Palmer  Thompson,  recently  dis- 
charged as  a  first  lieutenant  in  the 
Medical  Administrative  Corps, 
joined  the  Treasury's  Radio  Sec- 
tion Oct.  5.  He  has  written  several 
scripts  for  the  Treasury  Salutes 
series  in  the  past.  Formerly  a  fic- 
tion writer,  announcer  and  pro- 
ducer, he  was  a  radio  writer  for 
Young  &  Rubicam  when  he  entered 
the  service  in  1942. 

Among  special  features  available 
to  stations  during  the  Victory  Loan 
campaign  will  be  mobile  exhibits, 
special  shows,  bands  and  well- 
known  personalities.  In  coastal 
cities  certain  naval  craft  will  be 


available.  Stations  are  urged  to 
contact  State  War  Finance  Chair- 
men for  schedules  of  such  events. 
These  chairmen  also  have  speakers' 
handbooks. 

Treasury  material  prepared  for 
the  drive  includes  the  following 
transcriptions : 

Eighteen  five-minute  features, 
Diary  Personalities,  done  by  Holly- 
wood commentators.  They  are  four- 
minutes  long  with  a  minute  for; 
commercials. 

Eighteen  five-minute  musical 
programs,  Sing  for  Victory,  be- 
tween three  and  four  minutes,  in- 
serted in  an  overall  Music  for  Mil- 
lions series  of  18  quarter-hour 
musical  hits.  Nationally  famous 
singers  take  part,  singing  new 
songs  by  top  composers  and  music 
by  top  orchestras.  The  Sing  for  t 
Victory  segments  are  an  integral! 
part  of  the  Music  for  Millions\ 
transcriptions,  but  provide  a  sep- 
arate series  of  programs. 

Eighteen  quarter -hour  Treasury 
Salutes  discs,  dramas  of  mass  ap- 
peal written  by  leading  dramatists 
and  played  by  name  talent  with 
direction  by  Mark  Goodson  and 
music  by  Mark  Warnow.  Story  ma- 
terial selected  from  hundreds  of 
case  histories. 

One  transcription,  Sports  Person- 
alities Speak,  with  18  one-minute 


One  transcription,  Industrial 
Leaders  Speak,  with  18  one-minute 


Special  record  by  Bing  Crosby 
"We've  Got  Another  Bond  to  Buy",  i 
with  John  Scott  Trotter  orchestra,!  j 
choir  from  Maritime  Service  Train- 
ing Station,  Avalon,  Cal.  This  rec- 
ord cannot  be  sponsored. 

Two  hit  records,  With  Georgia 
Gibbs  on  one  side,  Jerry  Wayne  on 
the  other.  Each  has  new  Victory 
Bond  lyrics  and  can  be  sponsored. 

Two  transcriptions  for  farm 
area  stations  with  36  optional  half- 
minute  announcements. 

Kickoff  program  for  drive  will  be 
broadcast  Oct.  29.  Departing  from 
regular  Treasury  Salute  format,  it 
will  be  a  musical  cavalcade  of  the 
war  and  will  include  Secretary  of 
the  Treasury  Fred  M.  Vinson  and 
the  National  Director  of  War  Fi- 
nance Drive,  Ted  R.  Gamble. 

Treasury  will  send  stations  nine 
packets  of  live  announcements. 
They  will  include  a  series  for  house- 
wives; announcements  by  celebri- 
ties, by  combat  casualties  from  hos- 
pitals; series  for  rural  listeners 
near  cities;  messages  for  general 
use  (largest  of  the  packets),  series 
for  weather  forecasters;  series  by 
farm  market  reporters;  messages  of 
special  interest  to  farmers;  10- 
second  station  breaks. 

In  addition  there  will  be  tran- 
scriptions of  optional  announce- 
ments for  farm  area  stations. 


AMERICAN  Forces  Network  headquar- 
ters in  Europe  reports  that  two  daysi 
after  AFN-Berlin  went  on  the  air,  ra-' 
dios  on  Berlin's  black  market  went  up 
200%  in  price.  Germans  had  discovered 
that  their  Hitler  radios,  which  coulfl 
only  get  certain  wavelengths,  were  able 
to  pick  up  AFN,  which  is  on  one  <Sl 
Nazi  frequencies  (1420  kc). 


Page  26    •     October  15,  1945 


ROADCASTING    •    Broadcast  Advertisin, 


a  so  ,.  THIS 


a  v°u  ge 


to  go  bUSV 

,   try  thi. 

,Viahappvb»UnCebetWeen  taUNmT»dvertiSer5  Ur 

,eIsifiedg™»PolS  con«,uet.  * 


or6' 


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resent  aval 


ROADCASTING    •    Broadcast  Advertising 


October  15,  1945 


Page  27 


Public  Service 

— is  an  effective  means  of  evaluating 
the  overall  worth  of  a  radio  station 
to  the  community  it  serves — espe- 
cially if  that  Public  Service  helps  to 
develop  strong,  healthy  and  happy 
American  boys. 

August  29,  1945 

Radio  Station  WWVA, 
Wheeling,  West  Virginia. 

Dear  Friends: 

We  of  the  YMCA  have  approached  WWVA  for 
help  in  one  way  or  another  on  many  occasions. 

Not  only  have  you  liberally  donated  program 
time,  but,  in  many  cases,  have  taken  the  trouble 
to  talk  over  our  work  with  us  and  make  sugges- 
tions as  to  how  we  could  do  a  better  job. 

As  a  direct  result  of  this  help  more  boys  have 
learned  to  live  healthy,  happy  lives  by  participa- 
tion in  "Y"  programs. 

For  the  aids  you  have  rendered  our  institution, 
we  want  to  express  our  sincere  appreciation. 

Yours  sincerely, 

T.  M.  Robinson 
Boys'  Work  Secretary,  YMCA 

Ask  a  John  Blair  Man 


Basic  American  Network 


NEW  WING,  costing  $630,000,  will  house  two  new  studios  at  NBC 
Hollywood  building,  to  be  ready  in  five  months.  Each  studio  will  seat  340. 

RCAF  Radio  Division  Turned  Out 
3,000  Broadcasts  During  Its  Existence 


WARTIME  operations  of  the  Radio 
Division  of  the  RCAF  Public  Rela- 
tions came  to  an  end  in  September 
after  more  than  three  years,  orig- 
inating approximately  3,000  broad- 
casts from  all  over  the  world.  In 
addition,  a  corps  of  writers,  di- 
rectors, and  artists  produced  docu- 
mentary features  for  CBC,  BBC, 
and  BBC's  shortwave  links  with 
Africa,  India,  Australia,  the  U.  S. 
and  Latin  America. 

The  division  got  its  start  early 
in  1942  when  J.  W.  G.  Clark,  di- 
rector-in-chief of  public  relations 
called  on  Andy  McDermott,  then 
Montreal  manager  of  H.  N.  Stovin 
&  Co.,  station  representatives,  to 
take  charge  of  RCAF  radio  public 
relations. 

Prior  to  D-Day,  the  emphasis 
was  on  features  such  as  Comrades 
in  Arms,  Headquarters  Report, 
Canadian  Calendar,  Eyes  Front, 
Wings  Abroad  and  others.  Once  the 
invasion  of  Europe  commenced,  the 
emphasis  changed  to  straight  news. 
The  RCAF  mobile  field  recording 


unit,  reputedly  the  first  field  unit 
organized  by  any  of  the  Allied 
armed  services,  followed  the  RCAF 
into  Normandy.  It  ran  up  a  total 
of  nearly  1,000  network  broadcasts 
from  the  field  plus  nearly  500  re- 
cordings broadcast  by  95  Canadian 
stations. 

Its  broadcasts  were  heard  by 
English-speaking  audiences  around 
the  world  through  BBC,  Mutual 
Broadcasting  System,  CBC  and  the 
state  broadcasting  systems  of  South 
Africa,  India  and  the  Antipodes. 

F/L.  R.  Mackness,  now  back  with 
CBC  in  Vancouver,  originally 
headed  the  field  unit.  His  place  was 
taken  by  F/L.  C.  H.  Hutchings,  re- 
cently discharged  from  the  Pacific 
Force  in  Canada,  and  lastly  by 
F/O.  Warren  H.  Wilkes.  F/L.  Scott 
Reid,  senior  engineer,  CKNX 
Wingham,  and  Sgt.  Art  Boulden 
are  returning  to  civilian  life.  F/O. 
Don  Fairbairn,  now  with  the  CBC 
as  overseas  correspondent,  was 
awarded  the  British  Empire  Medal 
for  his  brilliant  field  reporting. 


Brawley  Heads  WCHS 
Public  Service  Division 

HARRY  M.  BRAWLEY,  former 
principal  of  Chamberlain  Junior 
High  School,  Charleston,  W.  Va., 
has  been  appointed  director  of  the 
new  public  service  department  of 
WCHS  Charleston,  to  work  primar- 
ily in  adult  and  child  education  at 
present. 

Mr.  Brawley  will  maintain  per- 
sonal contact  with  Charleston 
school  heads,  building  the  station's 
educational  program  around  the 
CBS  American  School  of  the  Air. 
He  received  AB  and  MA  degrees 
from  West  Virginia  U.  and  engaged 
in  further  graduate  studies  there 
and  at  Duke  U.  He  had  been  asso- 
ciated with  Charleston  shools  since 
1932,  in  an  executive  capacity  since 
1940. 

Inauguration  of  the  new  depart- 
ment was  announced  Oct.  3  at  a 
dinner  for  school  principals.  Rob- 
ert Hudson,  CBS  supervisor  of  edu- 
cational broadcasts,  addressed  the 
meeting. 


CAPT.  KOCH  TO  JOIN 
MUTUAL  AS  ENGINEER 

CAPT.  J.  Wesley  Koch,  formerly 
chief  engineer  of  KFEQ  St. 
Joseph,  where  he  designed  and  in- 
stalled a  complete  new  trans- 
mitting plant  in  1942,  was  ex- 
pected to  join  Mutual's  engineer- 
ing staff  on  or  about  Oct.  15,  upon 
discharge  from  the  Signal  Corps. 

While  an  undergraduate  at  the 
U.  of  Nebraska,  he  designed  and 
constructed  special  equipment  for 
a  wired-radio  program  distributing 
system  operated  by  Program  Serv- 
ice of  Lincoln,  Neb.  In  1942  he 
entered  the  Signal  Corps  and  was 
staff  radio  officer  at  Allied  Force 
Headquarters  in  North  Africa  and 
Italy. 


Mars  Shift 

MARS  Inc.,  Chicago,  Oct.  11  shift- 
ed Curtain  Time  on  American  net- 
work, Wednesday  8-8:30  p.m. 
(CST)  to  Thursday  9  p.m.  Ameri- 
can sustainer  Owe  Foot  in  Heaven 
shifts  to  Wednesday  spot. 


Page  28    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


IT'S  IN  THE  AIR!!! 


You  can't  see  it,  of  course,  but  the  air's  full  of  WGN's  new  and  returning  line-up  of 
autumn  shows.  Middle  western  listeners  expect  the  finest  in  radio  fare  from  WGN 
and  they  get  it  in  this  imposing  array  of  talent. 

Local  shows  include:  Distinguished  Guest  Hour  .  .  .  Meet  Tommy  Bartlett  .  .  . 
Happy  Birthday  .  .  .  Country  Sheriff  .  .  .  Easy  Aces  .  .  .  Jim  Evans  Sports  Forecast 
.  . .  College  Football  Games  .  .  .  Let's  Get  Acquainted  .  .  .  Magic  Step  to  Romance  .  .  . 
Meet  the  Folks  .  .  .  And  in  the  network  offerings  we  find :  Sherlock  Holmes  .  .  .  The 
Nebbs  .  .  .  The  Shadow  .  .  .  Radio  Auction  Gallery  .  .  .  Captain  Midnight  .  .  .  Rogue's 
Gallery  .  .  .  House  of  Mystery  .  .  .  Inside  of  Sports  .  .  . 

It's  true,  you  can't  see  them,  but,  like  the  invigorating  breath  of  autumn  itself, 
they're  in  the  air ! 


A  Clear  Channel  Station  .  .  . 

Serving  the  Middle 


MUTUAL    BROADCASTING  SYSTEM 


Ei 


220  East  42nd  Street,  New  York  17,  N.  Y. 


Ed' 


rd 


ADCASTING    •    Broadcast  Advertising 


October  15,  1945    •  Page 


WMAQ  WILL  TRY  OUT 
SMALL  RECORDERS 

GREATER  COVERAGE  of  Chi- 
cago news  is  expected  to  result  from 
the  use  of  a  portable  film  recorder, 
and  the  addition  of  a  fulltime  rov- 
ing reporter,  according  to  William 
Ray,  news  and  special  events  direc- 
tor for  WMAQ-NBC. 

Sheldon  W.  Peterson  is  being 
assigned  to  fulltime  coverage  of 
major  news  sources  in  Chicago,  in 
line  with  the  increased  interest 
in  local  news.  WMAQ  will  make  use 
of  the  film  recorder  whenever  pos- 
sible, particularly  on  "spot"  news 
and  special  events.  Only  difficulty 
with  the  recorder,  Mr.  Ray  pointed 
out,  is  that  all  such  equipment  is 
operated  on  AC  current,  while 
downtown  Chicago's  power  is  DC. 
This  requires  the  use  of  an  adapter, 
or  mobile  unit  which  weighs  more 
than  the  recorder  itself. 


Bob  Hope,  Baby  Snooks,  Radio  Theater 
Head  Hooper  Ratings  on  West  Coast 


YOU  DO  IT  this  way,  insists  Cliff 
Arquettee,  star  of  American 
Glamour,  as  he  pokes  digit  into  ribs 
of  Tom  McDermott,  Benton  & 
Bowles  producer.  Onlooker  is  Gil- 
bert A.  Ralston,  radio  director  of 
Procter  &  Gamble  Co.,  sponsor. 

The  WMAQ  news  room  has  made 
frequent  use  of  the  recorder,  and 
recently  was  able  to  put  on  on-the- 
spot  broadcasts  of  a  downtown 
Chicago  fire  and  processing  of  vet- 
erans at  Fort  Sheridan,  111. 


BOB  HOPE  heads  the  list  of  most 
popular  programs  on  the  Pacific 
Coast  during  September,  according 
to  C.  E.  Hooper  Inc.,  which  rates 
him  at  18.9.  The  Baby  Snooks  show, 
with  a  substitute  broadcasting  for 
Fannie  Brice  was  second  with  17.2, 
and  Radio  Theater  third  with  14.9. 

Average  evening  audience  rating 
for  the  period  on  the  West  Coast 
was  7.2,  up  1.0  from  the  August 
report  and  up  0.1  from  the  Sep- 
tember 1944  rating.  Average  eve- 
ning sets-in-use  was  27.9,  up  3.7 
from  August,  down  1.7  from  the 
year  before.  Average  evening  avail- 
able audience  was  73.8,  up  4.5  since 
the  last  report,  down  0.3  from  a 
year  ago. 

Average  daytime  audience  rat- 
ing was  3.7,  down  0.8  from  the  last 


ITS  MARKET  TIME!  TOBACCO 

WAREHOUSES  CROWDED  WITH  BUMPER  CROP 


%e  Golden  Leaf  brings  millions  of  dollars  to  this 
rich  and  populous  section  of  North  Carolina  each  year 


Sixty- f  i  ve  per  cent  of  all  the  domestic  cigarettes  are 
made  within  fifty  miles  of  W  B  I  G  s  transmitter! 


That  cigarette  you  smoked  after  break- 
fast this  morning  more  than  likely  came 
from  the  primary  listening  area  of  Radio 
Station  WBIG,  in  Greensboro,  N.  C,  which 
is  the  core  of  the  world's  tobacco  markets. 
Within  fifty  miles  of  WBIG's  transmitters, 
the  three  great  tobacco  markets  of  the  Old 
Belt — Reidsville,  Madison,  and  Durham — as 
well  as  the  majority  of  the  smaller  marts, 
are  situated.  Sixty-five  percent  of  all  the 
domestic  cigarettes  are  manufactured  in 
the  area. 

Fully  aware  of  the  great  service  it  can 
render  to  the  tobacco  world,  WBIG  has 
opened  its  airlanes  to  every  phase  of  the 
industry  from  planter  to  con- 
sumer. The  farmers  who  la- 
bor   so    painstakingly  over 
their  crops  are  aided  with 
information  released  by  the 
government  presenting  fac- 
tual information  which  has 
proved  very  valuable  to  the 


weed  growers.  Weather  reports  are  given 
during  the  growing  season  and  when  mar- 
ket time  comes  they  are  kept  posted  on 
conditions  and  prices  of  the  leaf.  When  it  is 
time  for  the  chant  of  the  auctioneers,  ware- 
housemen are  assisted  in  the  gigantic  task  of 
arranging  sales  of  the  tobacco  and  pushing 
the  sales  forward  at  top  prices.  Daily  sales 
are  reported  with  volume  and  prices  from 
the  markets  being  broadcast.  Sales  reports 
are  given  throughout  the  entire  day  of 
broadcasting  and  are  presented  in  a  clear 
concise  manner.  Demand  and  supply,  leaf 
qualities  and  crop  quantities  are  discussed. 
Information  is  given  as  to  the  opening, 


sales  in  the 


arrangement  and  closing 
various  markets. 

Adding  pleasure  to  business,  special  music 
programs  are  arranged  by  Margaret  Banks, 
WBIG'S  music  director.  Selections  heard  in- 
clude Western  ballads,  hoedown  numbers 
and  folk  music.  Five  of  the  nation's  leading 
brands  of  cigarettes  sell  their  wares  regu- 
larly over  WBIG,  thus  completing  the 
cycle  from  grower  to  consumer.  As  a  re- 
sult of  the  carefully  planned  format  pub- 
licizing the  industry,  more  than  a  million 
pounds  of  weed  are  sold  daily  which  brings 
revenue  in  the  amount  of  $30,000,000  a 
month  into  the  rich  and  populous  trading 
area  of  North,  Carolina. 
WBIG  has  left  nothing  un- 
done, its  best  resources  are 
used  to  present  Golden  Leaf 
news  in  an  attractive,  inter- 
esting manner  to  a  tobacco 
listening  area. 


COLUMBIA  NETWORK 


n  Greensboro,  N.  C. 


report,  down  0.1  from  a  year  ago. 
Average  daytime  sets-in-use  was 
14.8,  down  3.4  from  August,  up 
1.0  from  a  year  ago.  Average  day- 
time available  audience  was  66.9, 
up  0.1  from  the  last  report,  and  up 
2.5  from  a  year  ago. 

Following  Hope,  Brice  and  Lux, 
the  other  programs  comprising  the 
First  Fifteeen  were:  Mr.  District 
Attorney*  14.8;  Vox  Pop,  14.8; 
Truth  or  Consequences,  13.9;  The 
Whistler,  13.9;  People  Are  Funny, 
13.7;  Hildegarde,  13.3;  Great  Gil- 
dersleeve,  13.3;  Can  You  Top  This? 
13.1;  Kate  Smith  Sings,  13.1;  Philo 
Vance,  13.0;  Thin  Man,  12.9;  Judy 
Canova,  12.2. 

Canadian  Ratings 

LEADING  CANADIAN  daytime 
programs  for  September,  have 
been  announced  by  the  national 
rating  service  of  Elliott-Hayhes 
Ltd.,  Toronto  research  firm.  The 
Happy  Gang  (Canadian  origina- 
tion) leads  the  English  language 
daytime  shows  with  a  rating  of 
14.2  and  sets  in  use  rated  at  22.6. 
Second  is  Big  Sister,  with  a  rat- 
ing of  12.2,  followed  by  Claire 
Wallace  (Canadian  origination), 
Ma  Perkins,  Road  of  Life,  Lucy 
Linton  (Canadian  origination), 
Soldier's  Wife  (Canadian  origina- 
tion), Pepper  Young's  Family, 
Woman  of  America,  and  Breakfast 
Club. 

The  leading  French-language 
daytime  shows  for  September  were 
Jeunesse  Doree  (Campbell  soups) 
with  a  rating  of  25.5  and  sets  in 
use  at  39,  followed  by  Quelles 
Nouvelle  (Barsalou  P.&G.) ,  Joyeux 
Troubadours  (Colgate),  La  Rue 
Principal  (Oxydol)  and  Grande 
Soeur  (Rinso). 


Auditions  Year  Old 

NBC's  Welcome  \  Home  Auditions 
for  servicemen  and  women  in- 
terested in  radio  careers  marked 
its  first  anniversary  Oct.  9,  hav- 
ing held  a  total  of  4,756  inter- 
views and  1,890  auditions  for  ap- 
plicants representing  all  phases  of 
radio.  Plan  is  supervised  by  Kath- 
ryn  Cole,  who  interviews  and  ad- 
vises applicants,  500  of  whom  have 
passed  their  auditions,  and  makes 
recommendations  for  employment. 
Service  was  instituted  by  Clarence 
L.  Menser,  NBC  vice-president  in 
charge  of  programs. 


Food  Reports 

DOROTHY  LEWIS,  NAB  coordi- 
nator of  listener  activity,  will  send 
releases  for  use  by  NAB  stations 
and  members  of  the  Assn.  of 
Women  Directors  of  425  stations 
in  270  cities  when  she  attends  the 
World  Food  and  Agricultural  Or- 
ganization Conference  which  opens 
in  Quebec  Oct.  16.  Mrs.  Lewis  also 
will  be  mistress  of  ceremonies  at 
an  inaugural  broadcast  on  CBS 
that  day. 


Page  30    s    October  15,  1945  BROADCASTING    *    Broadcast  Advertising 


PATSY  BAUMAN,  one  of  the  featured  performers  on  KGW's  "Remember 
Our  Men"  series  of  radio  programs  originating  from  veteran's  hospitals  in 
the  Portland  area,  gives  autographs  to  a  group  at  the  Portland  Veterans 
hospital,  after  the  show. 


BANDLEADER  RAY  HERBECK 

holds  his  pledge  card  which  has 
just  been  presented  by  Tom 
Swafford,  KGW  Production 
chief.  "The  idea  is  plenty 
OKAY,"  says  Ray! 


BROADCASTING    •    Broadcast  Advertising 


'Remember  Our  Men' 

It  is  easy  to  forget,  perhaps,  but  it  is  just 
as  easy  to  remember,  and  besides  there  is  a 
privilege  and  a  duty.  One  is  thinking  of  KGW's 
campaign  for  remembrance,  and  of  the  pledge 
of  the  station's  staff  artists  to  continue  to  enter- 
tain disabled  service  men  in  army  and  navy 
hospitals,  for  so  long  a  time  as  the  need  exists. 
The  pledge  is  fittingly  simple,  and  we  think 
it  should  here  be  repeated,  for  it  is  something 
that  everybody  might  well  take  to  heart: 

In  recognition  of  the  fact  that,  although  peace  has 
come,  the  war  may  never  be  over  for  many  of  our 
service  men  and  women,  I  pledge  that  I  shall  continue 
to  entertain  hospitalized  veterans  whenever  and  wher- 
ever I  can. 

One  does  not  need  to  be  a  radio  entertainer 
to  adopt  the  spirit  of  this  obligation,  but  it 
is  hoped  that  all  radio  stations  will  join  in 
the  movement,  and,  indeed,  the  "Remember 
Our  Men"  campaign  is  effectively  organized 
for  that  purpose.  The  war  is  over  for  you  and 
your  hours  are  filled  with  eventful  interest 
— but  it  isn't  over  for  the  hospitalized  veteran 
who  has  little  to  entertain  himself  with,  save 
to  lie  there  and  read — if  he  can  read — or  lie 
there  and  think,  or  hobble  about  with  four 
walls  for  his  bounds.  No,  it  isn't  over  for  him. 
But  he  must  not  be  allowed  to  suppose  that 
he  is  forgotten. 

—  reprinted  from  the  Portland  Oregonian,  September  15,  7945 


FREE  PLEDGE  CARDS  are  still  available  to  organi- 
zations interested  in  furthering  this  post-war  enter- 
tainment campaign  for  wounded  veterans. 

one  ofthe  GREAT  STATIONS  ofthe  NATION 


PORT  L  A  N  D,  OREGON 


REPRESENTED  NATIONALLY 
BY    EDWARD    MTRY    &    CO.  INC. 

October  15,  1945    •    Page  31 


Kentucky  hurley  in  the  field. 


Lexington's  Bluegrass 

A  Rich,  Reliable 

FARM  MARKET 

A  farm  market  that  has  had  less  crop  failures  than  any  comparable 
market  in  the  nation.  In  addition  to  being  the  world's  largest  loose- 
leaf  burley  tobacco  market  ($90,000,000,  1944-45  sales)  it  is  a 
major  early  spring  lamb  production  area,  the  thoroughbred,  standard- 
bred  and  saddle  horse  center  of  America.  Kentucky's  2nd  market. 

Note  The  Comparison  Below 


*Value  of  Farms  (Land  and 
Buildings)  Dollars  .  .  .  1940 

— Value  of  Farms  in  ONLY  15  Bluegrass  Counties 
(WLAP's  Primary) 

$213,471,218 

— Value  of  Farms  in  the  Entire  State  of  Ken- 
tucky 

$776,494,098 

WLAP's  15  counties  make  up  nearly  one-third  of 
Total  Farm  Values  of  the  State! 

*U.  S.   Census  of  Agriculture — Kentucky — 1940 


AFFILIATED  WITH  THE  AMERICAN  BROADCASTING  COMPANY 


NUNN  STATIONS 

WLAP,  Lexington,  Ky. 
WCMI,  Ashland,  Ky. 

Studios : 
Huntington,  W.  Va. 
WBIR,  Knoxville,  Tenn. 
KFDA,    Amarillo,  Tex. 

Owned  and  operated 
by  Gilmore  N.  Nunn 
and  J.  Lindsay  Nunn. 


WLAT 


J.  E.  Willis,  Manager 

Lexington,  Kentucky 


REPRESENTED  NATIONALLY  BY  THE  JOHN  E.  PEARSON  CO. 


Use  of  Channel  Designations  Is  Urged 
To  Simplify  Tuning  on  FM  Receivers 


EDITOR  Broadcasting: 

Manufacturers    will     soon  be 
putting  FM  receiving  sets  on  the 
market  and  it  is  of  considerable 
import  ance  to 
broadcasters  how 
FM  frequencies 
are  to  be  desig- 
nated. 

For  instance, 
WTAG-FM  h  a  s 
been  assigned  a 
frequency  of 
102.1  mc.  The 
FCC  has  seen  fit 
to  designate  this 
frequency  as 
Channel  71.  If  the  radio  set  dials 
are  to  be  calibrated  in  frequencies, 
it  is  going  to  be  difficult  for  the 
listener  to  remember  a  given  fre- 
quency and  to  find  it  on  the  dial. 


Mr.  Hill 


On  the  other  hand,  if  dials  are  cali- 
brated according  to  channel  num- 
bers, the  listener  will  find  it  easier 
than  ever  before  to  tune  in  a 
selected  station.  And  anything  that 
makes  tuning  easier  makes  for 
more  listening. 

Undoubtedly  the  set  manufac- 
turers are  considering  this  matter, 
but  I  feel  the  subject  is  of  too 
great  importance  to  be  left  to  a 
chance  decision.  Perhaps  you  can 
stir  up  the  broadcasters  to  make 
themselves  heard.  I  have  reason  to 
believe  the  FCC  would  welcome 
general  adoption  of  the  method 
herein  proposed. 

E.  E.  Hill, 
Managing  Director, 
WTAG,  WTAG-FM 
Worcester,  Mass. 


Virgil  Evans,  Applicant 
For  New  Stations,  Dies 

VIRGIL  EVANS,  former  owner  of 
WSPA  Spartanburg,  an  applicant 
for  two  new  stations  in  the  south, 
died  in  Spartanburg  Oct.  3  fol- 
lowing a  long  illness.  Mr.  Evans 
was  overseas  with  the  Red  Cross 
during  the  war  while  his  applica- 
tions for  new  stations  in  Marietta, 
Ga.,  and  other  southern  points  were 
pending.  He  formerly  was  identi- 
fied with  other  stations  in  the  south 
and  had  some  background  as  a 
newspaperman  and  lawyer. 

Mr.  Evans  sold  WSPA  to  its 
present  owners,  Spartanburg  Ad- 
vertising Co.,  in  1940.  At  the  time 
he  was  a  member  of  the  state 
legislature  and  publisher  of  a  week- 
ly newspaper  in  Spartanburg. 


ATS  Meeting 

FIRST  of  1945-46  season  monthly 
meetings  of  the  American  Tele- 
vision Society  was  held  Oct.  11  in 
the  Salon  Room  of  the  Hotel  Bar- 
bizon-Plaza,  New  York.  Report  on 
the  initial  panel  meeting  on  pro- 
gramming and  production,  headed 
by  Edward  Sobol,  NBC.  television 
producer,  was  presented. 


School  Radio  Course 

NBC  University  of  the  Air 
series,  "Our  Foreign  Policy,"  has 
been  chosen  as  basis  for  the  first 
in  a  series  of  courses  for  educa- 
tion by  radio  sponsored  by  Massa- 
chusetts Department  of  Education, 
division  of  university  extension. 
Under  so-called  "Massachusetts 
Plan"  those  taking  courses  are 
given  full  collegiate  credit.  Plan 
is  supported  by  NBC,  the  World 
Peace  Foundation  and  cooperat- 
ing Westinghouse  stations  WBZ- 
WBZA  Boston  and  Springfield.  Dr. 
Leland  M.  Goodrich,  professor  of 
political  science  at  Brown  U.  and 
director  of  the  foundation,  will 
lead  26-week  semester.  First  broad- 
cast was  Oct.  13. 


JOHN  BOLER  NEW 
NCBS  BOARD  HEAD 

JOHN  W.  BOLER  resigned  last 
week  as  president  of  the  North 
Central  Broadcasting  System  to 
become  chairman  of  the  board.  He 
will  continue  as 
the  maj  ority 
stockholder 
in  NCBS.  Suc- 
ceeding him  in 
the  presidency  is 
Howard  S.  John- 
son, vice-pre'si- 
dent  of  the  KVOX 
Broadcasting  Co., 
Moorhead,  Minn., 
and  vice-presi- 
dent  of  the 
Jamestown  Broadcasting  Co., 
Jamestown,  N.  D. 

Mr.  Boler  also  announced  his 
resignation  as  president  of  KVOX 
Moorhead,  with  David  C.  Shepard, 
treasurer,  replacing  him.  Mr.  Boler 
still  retains  his  stock  interest,  and 
now  becomes  chairman  of  the 
board.  He  is  also  chaiman  of  the 
board  of  the  Jamestown  Broadcast- 
ing Co.,  and  the  majority  stock- 
holder. 

Independent  Broadcasting  Co.  of 
Des  Moines,  of  which  Mr.  Boler  is 
president,  has  an  application  on 
file  with  the  FCC  for  10,000  w  on 
940  kc.  He  was  also  elected  presi- 
dent of  the  Middle  West  Broad- 
casting Co.,  St.  Paul,  which  filed 
with  the  FCC  last  week  for  a  sta- 
tion of  5,000  w,  580  kc. 


Gridcasts  Added 

WNBT  New  York,  NBC  video 
station,  has  added  a  Sunday  after- 
noon schedule  of  professional  foot- 
ball games  in  addition  to  its  Satur- 
day college  football  telecasts.  Seven 
home  games  of  the  New  York 
Giants  will  be  televised.  Sunday 
series  started  with  Giants-Yankees 
game  Oct.  14,  with  Bob  Stanton, 
NBC  announcer,  describing  action. 
Future  games  will  be  handled  by 
Arthur  Daley,  sports  columnist  of 
New  York  Times. 


Page  32    •    October,  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


News 
when  listeners 
want  it 


TWO  OF  THE  MOST  CONVENIENTLY  TIMED 
NEWS  PROGRAMS  ON  THE  AIR... 

available  LOCALLY 
at  LOCAL  COSTS 


Other  important  live-talent 
NBC  programs  broadcast 
co-operatively  include: 

H.  V.  KALTENBORN 

Monday,  Wednesday,  Friday 
7:45  to  8:00  P.M.  EST 

MORGAN  BEATTY 
Monday  through  Friday 
1:45  to  2:00  P.M.  EST 

HARKNESS  OF  WASHINGTON 

Monday  through  Friday 
11:15  to  11:30  P.M.  EST 

and  now  available  for  the 
first  time 

NEWS  OF  THE  WORLD 

Tuesday  and  Thursday 
7:15  to  7:30  P.M.  EST 

Check  your  local  NBC  station 
for  details  or  have  your  agency 
consult  E.  B.  Lyford,  NBC,  N.Y. 


1.  WORLD  NEWS  ROUND-UP 

Monday  through  Saturday,  8:00  to  8:15  A.M.  EST.  (Sundays  9:00  to  9:15  A.M.) 

2.  NEWS    FROM    NBC       Monday  through  Saturday,  11:00  to  11:15 P.M.  EST. 


NOW  HEARD  LOCALLY  in  a  num- 
ber of  cities  from  coast  to  coast, 
these  widely  known  network  news 
programs  are  still  available  for  local 
sponsorship  on  a  low -cost  co-operative 
basis  in  a  number  of  other  cities. 

Both  have  large  audiences  built  on 
the  firmly  established  habits  of  listen- 
ing to  "World  News  Round-up"  at 
the  beginning  of  the  day  and  hearing 
"News  from  NBC"  before  going  to  bed. 

"World  News  Round-up"  features 
early  morning  pickups  from  around 
the  world — on-the-spot  views  of  the 
change  from  war  to  peace  in  both  the 


European  continent  and  in  the  Pacific. 

"News  from  NBC"  is  another  widely 
sponsored  co-operative  program  .  .  . 
especially  edited  and  prepared  as  a  late 
evening  summary  of  all  the  day's  news 
from  NBC's  own  authoritative  corre- 
spondents and  the  three  leading  press 
services. 

News  programs  with  wide  appeal, 
plus  ready-made  audiences,  are  con- 
stantly building  goodwill  and  sales 
volume  for  dozens  of  national  and  local 
products  on  NBC  stations  throughout 
the  nation.  Advertisers  buy  nationally 
known  talent — yet  pay  only  local  costs. 


National  Broadcasting  Company 


BROADCASTING    •    Broadcast  Advertising 


America's  No.  1  Network 

Corporation  of  America 
October  15,  1945    •    Page  33 


does  it- 

THROUGH  STORM 
AND  NOISE 

with  clear  reception  that  will  build 
and  hold  greater  audiences 


Over  a  period  of  a  year,  more  radio  receivers  are  turned  off 
during  programs  because  of  man-made  and  natural  elec- 
trical disturbances  than  for  any  other  cause.  If  your  station 
serves  areas  where  electrical  devices  produce  high  noise- 
levels,  if  you  are  geographically  located  where  static  is  a 
problem,  consider  FM.  Frequency  Modulation  will  give 
your  listeners  vastly  improved  reception,  virtually  free 
from  noise— and  do  it  with  less  transmitter  power  and 
reductions  in  operating  costs.  Or,  with  the  same  power  and 
the  same  cost,  it  will  enlarge  your  primary  service  area. 

In  order  to  provide  radio  reception  with  low  background 
noise  level,  the  signal  strength  of  an  AM  broadcast  station 
should  be  about  100  times  stronger  than  that  of  the  inter- 
fering noise  or  signal.  By  comparison,  an  FM  broadcast 
station  can  provide  reception  with  the  same  low  back- 
ground noise  level  but  with  a  signal  strength  only  about 
twice  that  of  the  noise  level  itself. 


Consider,  for  example,  the  case  of  the  1-kw  AM  station 
on  1200  kc.  With  a  400-ft  half-wave  antenna  overlooking 
flat  country  and  where  conditions  of  ground  conductivity 
are  average  (3  x  10-14  EMU)  this  station  can  generally 
provide  its  radio  audience  with  satisfactory  noise-free 
service  over  the  following  approximate  effective  areas: 
AM  Service  Range  Coverage 

Day  22  miles  1520  square  miles 

Night  10.5  miles  346  square  miles 


Compare  this  performance  with  the  virtually  interference- 
free  reception  that  a  1-kw  FM  station  can  provide  over  the 
same  terrain,  using  a  2-bay  circular  antenna  400  feet  high: 
FM  Service  Range  Coverage 

Day  and  Night  43  miles  5800  square  miles 

Performance  like  this  provides  better  service.  Service  like 
this  builds  larger  audience  and  greater  advertiser  interest. 


STUDIO   AND  STATION  EQUIPMENT 


GENERAL  A  ELECTRIC 


Look  to  General  Electric  when  you  plan  your  FM  sta- 
tion. G.E.  is  the  one  radio  manufacturer  with  experience 
in  designing  and  building  complete  FM  systems— from 
transmitters  to  receivers.  G.E.  has  designed  and  built 
more  FM  broadcast  transmitters  than  any  other  manu- 
facturer. G.E.  built  the  first  FM  home  receivers  and  has 
furnished  a  large  percentage  of  today's  half-million  now  in 
use.  Today,  the  six  studio-transmitter  FM  relay  links  now 
operating  in  the  340-megacycle  band  are  all  G.E. —with 
thousands  of  hours  of  regular  operation  to  their  record. 
G.E.  operates  iis  own  FM  proving-ground,  station  WGFM, 
at  Schenectady.  For  information  on  General  Electric  FM 
broadcast  equipment,  write:  Electronics  Department, 
General  Electric  Company,  Schenectady  5,  N.  Y. 


FOR  EARLIEST  POSSIBLE  DELIVERY  OF  YOUR 
BROADCAST  EQUIPMENT,  PLACE  YOUR  ORDER  NOW 


50  FM  BROADCAST  STATIONS  ON  THE  AIR 
OVER  400  APPLICATIONS  PENDING 

FM  DOES  IT— 

FM  multiplies  your  effective  coverage  day  and  night. 

FM  gives  your  audience  programs  with  lower  background  noise. 

FM  minimizes  station  interference  on  your  frequency. 

FM  contributes  to  the  economy  of  your  broadcasting  system. 

General  Electric's  FM  equipment  will  include  revolu- 
tionary circuit  developments,  new  component  designs, 
and  improved  layout  features  that  will  contribute  directly 
to  the  quality  and  economy  of  your  broadcasting  system. 

Tune  in  General  Electric's  "The  World  Today"  and  hear  the  news 
from  the  men  who  see  it  happen,  every  evening  except  Sunday  over  CBS 
network.  On  Sunday  evening  listen  to  the  G-E  "All-Girl  Orchestra" 
over  NBC. 


HOME  RE 


FM  •  TELEVISION  •  AM  ^^-r**/ 


Chambers  Leaves  Navy 

COMDR.  JOSEPH  A.  CHAM- 
BERS, former  technical  supervisor 
of  WLW  Cincinnati  and  Crosley 
radio  operations,  and  for  the  last 
four  years  at- 
tached to  the 
Navy  Bureau  of 
Aeronautics,  last 
week  went  on  ter- 
minal leave  and 
will  return  to  ci- 
vilian life  in  De- 
cember. After 
leaving  Crosley, 
Comdr.  Chambers 
for  eight  years 
was  a  consulting 
radio  engineer,  as  a  partner  in  the 
firm  of  McNary  &  Chambers  (now 
McNary  &  Wrathall).  Comdr. 
Chambers  has  not  announced  his 
future  plans,  but  it  is  expected  he 
will  return  to  the  consulting  field. 
He  entered  the  Naval  service  short- 
ly after  Pearl  Harbor. 


Mr.  Chambers 


DuMONT  SIGNS  WITH 
UNION  ON  TV  TERMS 

DuMONT  LABS,  last  week  signed 
a  five-year  contract  with  the  Tele- 
vision Studio  Broadcasting  Em- 
ployees Union  of  the  International 
Alliance  of  Theatrical  Stage  Em- 
ployees (Local  794)  retroactive  to 
May  17  when  the  union  was  first 
voted  representative  by  the  Du- 
Mont  employes. 

Contract  contains  14  classifica- 
tions. Studio  assistants  wage  scales 
start  at  $41.60  with  graduated  in- 
creases, technicians  starting  salary 
is  $72.50  to  $80  for  40-hour  five- 
day  week.  Employes  formerly 
worked  48  hours.  Contract  also 
provides  for  5%  wage  increase  at 
the  end  of  first  year,  15%  at  the 
end  of  second  and  10%  at  end  of 
the  third  and  fourth  years. 


Tirst  Nighter',  Back  Oct.  20, 
Ready  for  Deluge  of  Scripts 


PROSPECT  of  wading  through 
scripts  by  the  hundreds  apparently 
doesn't  bother  L.  T.  Wallace,  pres- 
ident of  Wallace-Ferry-Hanly  Co., 
Chicago  in  the 
slightest. 

For  15  years 
Mr.  Wallace, 
whose  agency  is 
in  charge  of  radio 
and  other  media 
for  C  a  m  p  a  n  a 
Sales  Co.,  has 
been  deluged  with 
scripts — at  least 
20,000  in  his  esti- 
mate— for  Cam- 
pana's  First  Nighter  and  Grand 
Hotel  programs. 

First  Nighter  returns  to  the  air 
over  CBS  on  Oct.  20  after  a  year's 
absence.  One  of  the  oldest  radio 


Wallace 


Your  sales  message  gets  a  straight-from-the-shoulder  punch  in  a  spot  where 
it  can  do  the  most  good  when  you  buy  WSIX!  Here's  why  WSIX  is  the  "winner 
and  still  champ"  in  this  rich  Middle-Tennessee  area:  ( 1 )  An  excellent  daytime 
Hooperating.  (2)  Top  shows  of  Both  AMERICAN  and  MUTUAL  Networks.  (3)  A 
very  low  unit  cost  for  excellent  coverage.  In  this  great  market — rated  A-l  for 
postwar  prospects — over  a  million  potential  buyers  await  your  "Sunday  Punch." 


REPRESENTED  NATIONALLY  BY 
THE  KATZ  AGENCY,  INC. 


AMERICAN 


MUTUAL 


5000  WATTS  -  980  K.C. 


Page  36    •    October  15,  1945 


dramas  on  the  air,  it  is  also  the 
first  network  radio  show  to  deliber- 
ately solicit  material  from  its  lis- 
teners. The  formula  has  been  con- 
sistently successful,  with  a  list  of 
well-known  writers  including  Arch 
Oboler,  Willis  Cooper,  Darrell  and 
Leon  Ware,  Addison  Simmons, 
Forrest  Barnes  and  others  among 
those  who  got  their  start  in  radio 
via  The  First  Nighter. 

Some  of  the  best  scripts,  Mr. 
Wallace  recalls,  were  submitted  by 
amateurs  who  were  and  still  are 
unknown.  A  crippled  farm  girl  in 
Oregon,  a  pair  of  convicts  doing 
time  in  Walla- Walla,  an  introvert 
recluse  in  the  Canadian  woods,  and 
an  aircraft  mechanic  at  Lockheed 
have  all  had  scripts  produced  on 
the  First  Nighter  program.  Oddly 
enough,  quite  a  few  professional 
writers  who  have  ,  taken  a  crack  at 
First  Nighter  scripts  failed  to  make 
the  grade. 

One  reason  for  this,  Mr.  Wallace 
admits,  is  the  format  of  the  pro- 
gram and  plot  restrictions.  Be- 
cause First  Nighter  is  designed  for 
"family  audiences"  sophistication 
is  out,  as  are  sex,  profanity,  drunk- 
eness  (or  even  drinking),  smoking 
by  women,  glorification  of  crime  or 
criminals,  and  anything  offensive 
to  members  of  racial,  political  or 
religious  groups.  This  means  that 
about  the  only  thing  left  to  write 
about  is  love,  and  it  better  be  hon- 
orable, too.  Continuous  surveys  and 
considerable  audience  testing  over 
15  years  show  that  the  average 
American  family  which  listens  to 
First  Nighter  likes  to  be  enter- 
tained in  a  wholesome  manner. 

"During  the  war  years,  almost 
every  writer,  even  the  professional 
ones,  felt  called  on  to  write  drama 
based  on  war  and  its  grimmer  as- 
pects. We  understood  and  appre- 
ciated their  patriotism,  but  because 
of  military  restrictions  and  also 
the  ignorance  of  civilian  writers  on 
military  subjects,  we  could  use  very 
few  of  their  contributions,"  Mr. 
Wallace  reported. 

"Also,  with  millions  of  men  and 
women  devoting  their  time  to  de- 
fense work,  or  in  the  service,  a 
great  many  writers  just  didn't  have 
the  time,  interest  or  inclination,  to 
write  in  the  hope  of  winning  the 
$150  offered  by  the  Wallace  agency 
for  acceptable  scripts." 

With  the  war  over,  Mr.  Wallace 
hopes  amateur  and  professional 
writers  alike  will  once  more  find 
new  source  material  in  the  every- 
day adventures  of  civilian  life. 

"The  scripts  we  are  already  re- 
ceiving seem  to  bear  this  out,"  he 
says. 

Scripts  are  read  by  a  board  of 
four  members  of  the  Wallace  firm, 
and  the  authors  are  anonymous. 
Those  they  think  have  possibilities 
are  returned  with  construction  sug- 
gestions for  improvement. 

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•  Greatest  WBAL  and  NBC 
Program  Schedule  in  History! 

Including  these  new  local  features  — 

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JUNIOR  TOWN  MEETING  OF  THE  AIR 
NEW  ORCHESTRA  AND  CHORUS 


m  I  |  M,  |  50,000 

WW  WM  JHk  tm  WATTS  One  of  America's  Great  Radio  St. 
BASIC  NBC  NETWORK  —  Nationally  Represented  by  Edward  Retry 


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ROADCASTING    •    Broadcast  Advertising 


BPS 
&2 


October  15,  1945    •    Page  37 


Knodel  to  Head  Field  National  Sales; 
Free  Takes  Over  F&P  Office  in  Chicago 


APPOINTMENT  of  J.  W.  (Bill) 
Knodel,  vice-president  and  sales 
manager  of  Free  &  Peters  Inc.,  as 
director  of  national  sales  of  the 
broadcasting  division  of  Field  En- 
terprises Inc.,  effective  Nov.  1,  was 
announced  last  week  by  Howard 
Lane,  general  manager. 

H.  Preston  Peters,  president  of 
the  representation  firm,  announced 


Mr.  Free 


Mr.  Woodward 


that  James  L.  Free,  chairman  of 
the  board,  will  return  to  Chicago 
this  week  to  resume  direction  of 
the  office  until  Lt.  Comdr.  Russel 
Woodward  is  released  from  active 
duty  in  the  Navy,  expected  toward 
the  end  of  the  year.  Mr.  Free, 
founder  and  first  executive  head  of 
the  firm,  has  been  headquartering 
in  Los  Angeles  as  president  of 
W right-Sonovox  Inc. 

Comdr.  Woodward,  on  active  duty 
for  three  years,  is  a  vice-president 
and  director  of  the  organization  and 
before  the  war  was  headquartered 
in  New  York.  He  is  now  command- 
ing officer  of  the  USS  Wilmette, 
midshipmen's  training  ship. 

Mr.  Knodel,  associated  with  F&P 

Polly  Patterson 

POLLY  PATTERSON,  home  eco- 
nomics expert,  teacher  and  news- 
paper writer,  died  at  her  Los  An- 
geles home  following  a  heart  at- 
tack Oct.  6.  Mrs.  Patterson,  besides 
conducting  home  economics  com- 
mentaries on  Los  Angeles  area 
stations,  also  had  similar  tran- 
scription series  for  national  dis- 
tribution. Surviving  are  two 
sisters,  Margaret  and  Mildred  Say- 
lor,  and  a  brother,  Howard  L. 
Saylor. 


Mr.  Knodel 

eight  years,  for  the  past  three 
years  has  been  its  vice-president 
and  sales  manager.  In  his  new  po- 
sition he  will  supervise  all  national 
sales  efforts  for  WSAI  Cincinnati 
and  WJJD  Chicago,  Field  Enter- 
prises stations,  making  his  offices 
at  230  N.  Michigan  Ave.  He  is  a 
member  of  the  Sales  Managers  Ex- 
ecutive Committee  of  NAB,  and 
prior  to  joining  F&P  in  1938  was 
for  eight  years  with  Hearst  News- 
papers Inc.  in  a  national  advertis- 
ing capacity. 

In  announcing  the  appointment, 
Mr.  Lane  said  it  was  part  of  the 
program  of  expansion  planned  by 
the  Field  radio  stations.  He  said 
that  Mr.  Knodel's  experience  in  the 
advertising  field  fitted  him  admir- 
ably for  the  position. 

Mr.  Peters  returned  to  execu- 
tive direction  of  his  organization 
July  1  after  15  months  with  OWI, 
largely  in  the  Pacific  and  Far  East. 


Halsey  on  Hope  Show 

ADM.  WILLIAM  F.  HALSEY  will 
be  guest  on  Lever  Bros.  Bob  Hope 
Show  Oct.  16,  10-10:30  p.m.  on 
NBC  when  Hope  goes  to  San  Fran- 
cisco to  welcome  Third  Fleet  back 
to  U.  S.  Broadcast  will  be  from 
USS  Dakota. 


Picture  of  the  power  of 

cowct*r*Ati 
WNAB 


BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 

Concentrated  Audience  in  the  Nation's  59th  Mar  kef 

You  may  not  set  the  world  on  fire,  but  we  can  maki 
Nation's   59th   Market   a   hot-spot   on  your  sales  map. 
Programming  of,  by  and  for  Bridgeport 
trated  audience;  a  sure-fire  route  to  your  share  of  al- 
most $100,000,000  in  Retail  Sales. 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED       BY  RAMBEAU 


Page  38    •     October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Sweetest  Market  in  the  South 


The  Savannah  Sugar  Refining  Corporation  is  a  huge  contributor  to 
the  prosperity  of  Savannah — another  of  the  giant  permanent  industries 
that  make  this  commumty's  industrial  future  radiant. 

"Dixie  Crystals"  sugar  is  sold  in  tens  of  thousands  of  stores  through- 
out the  East  and  Middle  West,  bringing  $25,000,000  into  Savannah 
annually,  and  providing  a  yearly  payroll  exceeding  $1,000,000. 

Here's  another  example  of  the  industrial  development  that  assures 
continued  prosperity  for  one  of  the  South's  fastest  growing  markets.  Far- 
seeing  advertisers  who  prefer  the  sweet  to  the  bitter  have  found  WSAV 
the  sweetest  medium  for  reaching  this  high-spot  section  of  the  new 
Industrial  South. 


HARBEN  DANIEL  GEO.  P.  HOLLINGBERY  CO. 

General  Manager  £§l^!l§  National  Representative 


Selling  the  New   Savannah   Seaboard  Market 


BROADCASTING    •    Broadcast  Advertising  October  15,  1945    •    Page  39 


FM  PIONEERS  SPEAK — THIRD  OF  A  SERIES 


FM  Tower  Needs  Maximum  Elevation 


IN  THE  THIRD  article  in  a  series  on  FM,  written  by  pioneers  in  this 
field,  Paul  Dillon,  chief  engineer  of  WMIT  Winston-Salem,  N.  C,  dis- 
cusses some  of  the  problems  in  FM  engineering  and  suggests  solutions. 
A  native  of  central  Pennsylvania,  Mr.  Dillon  has  been  associated  with 
broadcast,  amateur,  and  police  radio  since  1929.  He  was  identified  with 
several  local  broadcast  stations  in  the  South,  then  joined  the  Radio  Divi- 
sion of  the  N.  C.  Highway  Patrol.  Early  in  1942,  upon  completion  of 
special  engineering  studies  at  N.  C.  State  College,  Mr.  Dillon  became 
affiliated  with  W41MM  (now  WMIT),  located  atop  Mt.  Mitchell. 


Ground    Wave  Range 
Is  Extended  By 
Added  Height 

By  PAUL  DILLON 

Chief  Engineer 
WMIT  Winston-Salem 

FROM  an  engineering  standpoint, 
FM  entails  the  same  basic  consid- 
erations given  to  standard  broad- 
casting. Practically,  though,  there 
are  a  number  of  marked  differences. 

The  initial  engineering  step  for 
any  radio  station  is  to  select  the 
most  nearly  ideal  site  for  the  trans- 
mitting equipment.  This  question 
of  location,  together  with  that  of 
designing  a  suitable  antenna,  re- 
quires careful  study  and  planning. 
The  site  for  an  AM  transmitter 
is  selected  primarily  with  a  view 
to  obtaining  high  "ground  wave" 
coverage,  particularly  in  the  direc- 
tions of  cities  to  be  served.  This  is 
achieved  by  locating  the  transmit- 
ting plant  so  as  to  take  advantage 
of  the  high  soil  conductivity  of 
marshland  areas  and  in  some  cases 
of  water  itself. 

'Ground  Wave' 

At  the  frequencies  in  use  for 
FM,  transmission  takes  place  be- 
cause of  this  same  "ground  wave" 
which  predominates  for  satisfac- 
tory AM  reception.  At  these  higher 
frequencies,  however,  there  is  ordi- 
narily no  reflected  or  "sky  wave" 
to  extend  the  coverage  of  a  trans- 
mitting station  or  to  fill  in  the 
areas  of  low  signal  strength. 

The  problem,  then,  is  to  construct 
the  transmitting  antenna  high 
above  the  surrounding  country  so 
that  the  ground  wave  will  reach  as 
far  as  possible  before  it  is  shad- 
owed by  the  curvature  of  the  earth. 
Added  antenna  height  will  also  les- 
sen the  adverse  effects  of  moun- 
tains and  tall  buildings  in  the 
signal  path. 

Building  an  FM  station  at  a  high 
elevation  brings  with  it  many  con- 
structional and  operational  prob- 
lems, but  it  is  felt  that  in  the 
majority  of  cases  it  will  not  in- 
voke too  great  a  hardship  on  the 
individual  station  operator. 

One  other  point  which  is  perti- 
nent to  coverage  is  the  antenna 
itself.  Because  the  sky  wave  does 
not  play  an  important  part  in  FM 
transmission,  it  is  possible  to  build 
antennas  having  a  radiated  power 
in  a  horizontal  direction  of  several 
times  that  of  a  simple  radiating 
element.  For  example,  an  antenna 
having  a  power  gain  of  four  would 
give  a  1000-watt  transmitter  the 
same  effective  output  as  a  4000- 
watt  unit  with  a  conventional  an- 
tenna system. 

Another  factor  which  influences 
station  planning  and  operation  is 
the  transmitting  equipment.  FM 
transmitters  are  more  economical 
from  the  electric  power  consump- 
tion  standpoint   but   are  usually 


more  complicated  in  construction 
than  similar  AM  units.  This  does 
not  mean  an  FM  transmitter  is 
apt  to  give  more  trouble  or  need 
servicing  more  frequently  than  or- 
dinary, but  only  that  the  initial 
construction  may  preclude  more 
careful  design  by  the  manufacturer. 

The  primary  reason  for  this  is 
the  higher  frequency  of  the  FM 
band.  At  FM  frequencies,  toler- 
ances of  machined  parts  and  ac- 
curacies of  electrical  devices  must 
be  improved  and  provision  must 
be  made  to  counteract  such  ef- 
fects as  temperature  and  moisture 
changes. 

FM  transmitters  and  antenna 
systems  are  smaller  than  those  for 


Mr.  Dillon 


present-day  AM  use.  A  three- 
kilowatt  FM  unit  could  possibly 
be  built  into  a  cabinet  which  would 
house  only  a  one-kilowatt  AM  set. 
It  does  not  appear  at  the  present 
time  that  many  FM  antennas  will 
be  directional,  but  should  such  be 
the  case,  the  directional  elements 
probably  could  be  mounted  on  one 
pole.  This  is  in  contrast  to  the 
multiple  tower  arrays  now  in  use 
for  standard  broadcasting  pur- 
poses. 

Maintenance  and  operation  of 
an  FM  transmitter  is  much  the 
same  as  that  of  AM  apparatus.  To 
keep  FM  equipment  in  condition 
for  high  fidelity  broadcasting  will 
require  slightly  more  technical  at- 
tention. Instruments  for  checking 
distortion,  noise  level  and  the  like, 
which  are  often  dispensed  with  by 
standard  stations,  will  be  needed 


by  all  FM  operators  if  the  FCC 
requirements  for  fidelity  and  noise 
characteristics  are  to  be  met.  Too, 
a  regular  measurement  routine  will 
have  to  be  followed  if  the  FM  sta- 
tion is  to  provide  top  quality  serv- 
ice to  its  listening  audience  at  all 
times. 

From  the  engineering  side  of 
programming,  several  factors  enter 
into  FM  operation.  Transcriptions 
and  recordings,  if  used,  must  be  of 
good  quality  and  must  be  kept 
free  from  dust  and  scratches.  In 
studio  work,  proper  microphone 
placement  and  room  acoustics  will 
become  more  important  than  with 
standard  broadcasting. 

For  the  past  few  years,  broad- 
cast operators  have  used  what  is 
called  a  "limiting  amplifier"  ahead 
of  the  transmitter  proper.  This  de- 
vice raises  the  volume  level  of  low 
passages  in  speech  and  music,  and 
proportionately  chops  off  the  high 
peak  levels.  This  scheme  provides 
greater  coverage  and  freedom  from 
noise  for  the  AM  station,  but  will 
not  be  permissible  with  FM  as  it 
would  be  impossible  to  obtain 
faithful  reproduction  if  the  volume 
level  of  the  program  is  artificially 
raised  or  lowered.  This  same 
method  has  also  been  used  by 
transcription  companies. 

The  technical  staff  required  by 
an  FM  broadcaster  should  be  about 
the  same  as  that  in  the  AM  field. 
Initially,  most  FM  operators  will 
have  to  depend  on  an  engineering 
staff  that  has  had  little  or  no  ex- 
perience with  FM  equipment.  In 
my  opinion,  this  should  not  presem 
too  great  a  problem,  as  a  qualified 
AM  engineer  or  operator  should 

(Continued  on  page  49) 


"But  WFDF  Flint  says  tires  are 
still  scarce." 


BROADCASTING    •    Broadcast  Advertising 


*  ACT  I  > 


CBS  CARNEGIE  HALL 
TRIUMPH  DELIGHTS  MILLIONS ! 

THANKS  ...  to  the  sponsors  who  graciously  paraded  their  CBS  top  programs  to  make  the  greatest  radio 
"showcase"  of  all  time  for  90  minutes  in  Carnegie  Hall  on  September  16. 

THANKS  ...  to  the  agencies  and  producers  and  writers  and  directors  who  pitched  in  to  make  "an  impos- 
sible job"  an  unsurpassed  triumph  of  artistic  teamwork. 

and  above  all . . . 

THANKS ...  to  the  artists  themselves— the  CBS  headliners,  who  spread  before  America  this  Sunday 
afternoon  the  brilliance,  substance,  and  infinite  variety  of  the  fall  and  winter  program 
feast  on  the  Columbia  Network.  And  here  they  are: 

NORMAN  CORWIN  (director) ...  HELEN  HAYES ...  ARTUR  RODZINSKI . .  .THE  ALDRICHES  AND  HOMER  BROWN... 
PHIL  BAKER  . . .  NICK  AND  NORA  CHARLES  . . .  PAUL  McGRATH  . ...  MILO  B0ULT0N  AND  OSCAR  BRADLEY. . . 
BOB  HAWK  .  .  .  JOHN  DALY. . .  EDWARD  R.  MURROW  . .  .TOM  HOWARD,  HARRY  McNAUGHTON,  GEORGE 
SHELTON  AND  LULU  McCONNELL ...  PATRICE  MUNSEL...  JACK  SMITH...  EARL  WRIGHTSON ...  JAMES  MELTON... 
BERNARD  HERRMANN ...  ANDRE  KOSTELANETZ . . .  AL  GOODMAN ..  .  ARCHIE  BLEYER . . .  JEAN  TENNYSON ...  JAN  PEERCE 


CBS  STATIONS  REPORT 
AUDIENCE  RAVES ! 


CFRB,  Toronto,  Ont. 

KSL,  Salt  lake  City,  Utah 

"One  of  CBS'outstanding  broadcasts." 

"Pleased  to  report  fine  reception." 

CKAC,  Montreal,  Quebec 

KSO,  Des  Moines,  Iowa 

"Proof  that  CBS  is  one  step  ahead." 

"Tops  in  network  promotion." 

KARM,  Fresno,  Calif. 

KTBC,  Austin,  Texas 

"...Outstanding  performance." 

"The  talk  of  the  town." 

KDAL,  Duluth,  Minn. 

KTTS,  Springfield,  Mo. 

'Top  flight  entertainment." 

"All  local  reactions  favorable." 

KEYS,  Corpus  Christi,  Texas 

KTUL,  Tulsa,  Okla. 

"Local  response  very  good." 

"Most  entertaining  radio  feature." 

KFAB,  Lincoln,  Neb. 

KTYW,  Yakima,  Wash. 

"Listener  reaction . . .  excellent." 

"Please  accept  congratulations." 

KFBB,  Great  Falls,  Mont. 

KVOR,  Colorado  Springs,  Colo. 

"Unquestioned  appreciation." 

"Top  billing  on  all  radio  dials." 

KM,  Wichita,  Kansas 

KWFT,  Wichita  Falls,  Texas 

"Favorable,  enthusiastic  reaction." 

"Greatly  enjoyed  in  this  area." 

KFPY,  Spokane,  Wash. 

KWKH,  Shreveport,  La. 

"Outstanding  production." 

"Congratulations  on  a  terrific  job." 

Kuurn,  MocKton,  taut. 

lA/AUr    Maui  VorL    M  V 

wAoi,  new  TorK,  ri.  i. 

''Greatly  impressed  and  entertained." 

"Won  general  acclaim." 

mnv,  jcunic,  ft  U5ii. 

WABI,  Bangor,  Maine 

"Finest  comments  from  audience." 

"Many  fine  comments." 

KLRA,  Little  Rock,  Ark. 

WADC,  Akron,  Ohio 

"Keep  up  the  good  work." 

"Reaction... terrific,  let's  have  more 

KLZ,  Denver,  Colo. 

like  it." 

"Enthusiastic  over  idea." 

WAIM,  Anderson,  S.C. 

KMBC,  Kansas  City,  Mo. 

"Favorable  comment  on  mony  sides. 

"Swell  idea,  wonderful  show." 

WAPI,  Birmingham,  Ala. 

KMOX,  St.  Louis,  Mo. 

"Local  reaction  complimentary." 

"Think  show  excellent." 

WBAB,  Atlantic  City,  N.  J. 

UNI  ln«  innplpc  f  nlrf 

"Reaction  very  favorable." 

"Super  sampling  of  CBS  1945 

WBBM,  Chicago,  III. 

schedule." 

"Feel  the... show  was  marvelous." 

KOIN,  Portland,  Ore. 

WBIG,  Greensboro,  N.  C. 

"Listener  reaction... highly  favor- 

"Swell program." 

WBNS,  Columbus,  Ohio 

able." 

KOMA,  Oklahoma  City,  Okla. 

"Magnificent  show." 

"Greatest  network  talent  show  ever." 

WBRY,  Woferbury,  Conn. 

KQW,  San  Francisco,  Calif. 

"Greatest  program  of  its  type." 

"Public  opinion:  'terrific'." 

WBT,  Charlotte,  N.C. 

KRLD,  Dallas,  Texas 

"Simply  out  of  this  world." 

"Best  promotion  in  many  a  year." 

WCAO,  Baltimore,  Md. 

KROD,  El  Paso,  Texas 

". . .  Highly  entertaining." 

"Our  listener  reaction  very  fine." 

WCAU,  Philadelphia,  Pa. 

KROY,  Sacramento,  Calif. 

"A  wonderful  promotional  idea." 

"Feather  in  hat  of  KROY  and  CBS." 

WCAX,  Burlington,  Vt. 

K$a,  Sioux  City,  Iowa. 

"  'Stars  in  the  Afternoon'  received 

"Wonderful  reception  by  listeners." 

...with  acclaim." 

WCCO,  Minneapolis,  Minn. 

"Everybody  believes  it  was  terrific 
show." 

WCHS,  Charleston,  West  Va. 

"Reaction  terrific,  idea  sensational." 

WCOC,  Meridian,  Miss. 

"Greatest  afternoon  show  ever  on 
radio." 

WCOV,  Montgomery,  Ala. 

"T'-uly  an  outstanding  show." 

WCSC,  Charleston,  S.C. 

"A  perfectly  fine  piece  of  work." 

WDBJ,  Roanoke,  Va. 

"Local  reaction  terrific." 
WDBO,  Orlando,  Fla. 

"One  of  the  best  we  hove  heard." 
WDNC,  Durham,  N.C. 

"Think  program  was  tops..." 

WDRC,  Hartford,  Conn. 

"Radio  listeners  enthusiastic  about 
this  gala  show." 

WEOA,  Evansville,  Ind. 

"Numerous  complimentary  comments.' 

WFBL,  Syracuse,  N.Y. 

.  "A  most  outstanding  production." 

WFEA,  Manchester,  N.  H. 

"Reaction  of  listeners  excellent." 

WGAN,  Portland,  Maine 

"All  comments... most  favorable." 

WGAR,  Cleveland,  Ohio 

"Enthusiastic  over  results." 

WGBI,  Scranton,  Pa. 

"A  credit  to  the  American  way  of 
broadcasting." 

WGST,  Atlanta,  Ga. 

"Audience  response  in  Atlanta  ex- 
cellent." 

WHAS,  Louisville,  Ky. 

"Can't  afford  to  miss  them." 

WHCU,  Ithaca,  N.Y. 

"Even  a  newspaperman  said/That's 
the  kind  of  show  that  lifts  you  right 
out  of  your  seat.'  Congratulations." 

WHEC,  Rochester,  N.Y. 

"Standout  presentation." 

WHOP,  Hopkinsville,  Ky. 

"We... echo.,  favorable  reaction  " 
WHP,  Harrisburg,  Pa. 

"Exceptionally  fine  broadcast." 

WHUB,Cookeville,Tenn. 

"Excellent  Listener  response." 


WISN,  Milwaukee,  Wis. 

"Very  enthusiastic  reception." 
WJR,  Detroit,  Mich. 

"Sunday  roundup  of  talent  wos  tops. " 

WKBW,  Buffalo,  N.Y. 

"Completely  enthusiastic." 
WKIX,  Columbia,  S.C. 

"Eclipsed  all  competing  shows." 
WKNE,  Keene,  N.  H. 

"Many  favorable  comments." 
WKRC,  Cincinnati,  Ohio 

"One  of  greatest  in  network  history." 
WKZO,  Kalamazoo,  Mich. 

"Words  cannot  adequately  express 

enthusiasm  of  ..listeners." 

WLAC,  Nashville,  Tenn. 

"Everybody  enthusiastic." 

WMAS,  Springfield,  Mass. 

"Reaction  in  one  vein -excellent." 

WMAZ,  Macon,  Ga. 

"Columbia  really  carried  the  ball." 

WMBD,  Peoria,  III. 

"Well  received  in  Peoria." 

WMT,  Cedar  Rapids,  Iowa 

"One  of  the  finest  network  promo- 
tion programs   .ever  broadcast." 

WNBF,Binghamton,N.Y. 

"Happy  to  have  such  a  program." 
WQAM,  Miami,  Fla. 

"Reaction  excellent." 
WREC,  Memphis,  Tenn. 

"Wonderful  production." 
WSBT,  South  Bend,  Ind. 

"Unanimous  opinion     was  great 

show." 

WSPA,  Spartanburg,  S.  C. 

"...Another 'CBS  Firsf." 

WTAG,  Worcester,  Mass. 
"A  wonderful  promotion." 

WTAQ,  Green  Bay,  Wis. 
"Listeners  liked  show." 

WTOP,  Washington,  D.C 

"Caused  more  phone  calls,  all  favor- 
able, than  any  other  program." 

WWl,  New  Orleans,  La. 

"Next  door  neighbor 
said  terrific." 

WWNY,Watertown,N.Y. 

"Public  enthusiastic." 


This  is  CBS... the  Columbia  Broadcasting  System 


THE  BIGGEST  SHOW  IN  AMERICA 


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THE  BIGGEST  SHOW  IN  TOWN 


*  ACT  2 — > 


CBS  HOLLYWOOD  STARS  IN  SECOND 
SENSATIONAL  PREVIEW  BROADCAST! 

THANKS ...  to  the  sponsors  who  "showcased"  their  CBS  top  Hollywood  programs  at  the  CBS  Vine 
Street  Playhouse  on  September  23. 

THANKS  . .  .to  the  great  agencies,  producers,  writers,  directors  who  combined  their  skills  and  talents 

to  present  this  magnificent  90-minute  preview. 
and  especially, 

THANKS ...  to  the  artists  themselves— the  CBS  headliners— who  gave  America's  listeners  this  superb 
foretaste  of  the  brilliant  programs  "coming  up"  on  CBS.  Thanks  to— 

WILLIAM  N.  ROBSON  (producer  and  director) . . .  LIONEL  BARRYMORE,  AGNES  MOOREHEAD . . .  FRANK  SINATRA . . . 
GENE  AUTRY . . .  JIMMY  DURANTE,  GARRY  MOORE,  ELVIA  ALLMAN . . .  JOAN  DAVIS,  ANDY  RUSSELL,  HARRY  VON  ZELL, 
VERNA  FELTON,  SHIRLEY  MITCHELL . . .  OZZIE  NELSON,  HARRIET  HILLIARD,  JOEL  DAVIS  . . .  NELSON  EDDY,  ROBERT 
ARMBRUSTER . . .  GINNY  SIMMS ...  LUX  RADIO  THEATRE,  DON  AMECHE,  CLAUDETTE  COLBERT . . .  JACK  CARSON . . . 
PENNY  SINGLETON,  ARTHUR  LAKE,  HANLEY  STAFFORD  .  .  .  MARLIN  HURT .  . .  REGINALD  GARDINER,  EDWARD 
ARNOLD,  DEL  SHARBUTT . . .  ANN  SOTHERN . . .  JEAN  HERSHOLT... WILBUR  HATCH, THE  SCREEN  GUILD  ORCHESTRA 


CBS  STATIONS  REPORT 
MILLIONS  THRILLED  AGAIN ! 


CKAC, 

"Overwhelming  number  of  phone 
calls  demanding  more.' 

KAMA,  Fresno,  Calif. 

'  Outstanding  reaction.' 

KDAl,  Duluth,  Minn. 

"Outstanding  rad:o  entertainment  in 
every  way  " 

KEYS,  Corpus  Christi,  Texas 

"Swell  " 

KFAB,  Lincoln,  Neb. 

"Nothing  but  compliments." 

KFBB,  Great  Falls,  Mont. 

"A  bang-up  show." 

KFPY,  Spokane,  Wash. 

"Good  reaction." 

KGBS,  Harlingen,  Texas 

"What  a  program!" 

KGDM,  Stockton,  Calif. 

"Listened  to  and  enjoyed." 

KGLO,  Mason  City,  Iowa 

"Well  received." 

KGVO,  Missoula,  Mont. 

"Completely  enthusiastic." 

KLZ,  Denver,  Col. 

"A  great  show.' 

KMBC,  Kansas  City,  Mo. 

"A  colossal  party     a  wonderful 
showcase." 

KNX,  Los  Angeles,  Calif. 

"Reaction . . .  universally  enthusiastic 

KOIN,  Portland,  Ore. 

"Response... highly  flattering.' 

KOMA,  Oklahoma  City,  Okla. 

"High  praise,  for  the  super  double 
bill." 

KOTA,  Rapid  City,  S.  D. 

"Greatest  promotion  in  industry's 
history." 


,  Ariz. 

"Was  most  enthusiastic  and  satisfac- 
tory." 

KQW,  San  Francisco,  Calif. 

"Robson  gets  the  nod." 


KSL,  Soft  Lake  City,  Utah 

"Unexcelled  radio  a  brilliant  pro- 
duction." 

KTBC,  Austin,  Texas 

"Well  received  by  KTBC  listeners. 
Wonderful  promotion." 

KTSA,  San  Antonio,  Texas 

"These  shows  were  swell  elegant." 
KTUC,  Tucson,  Ariz. 

'Gives  the  rest  of  the  boys  something 
to  shoot  at." 

KTUl,  Tulsa,  Okla. 

"A  real  radio  show  — fast  moving, 
clever  and  perfect  timing." 

KTYW,  Yakima,  Wash. 

"Really  did  a  job." 

KWFT,  Wichita  Falls,  Texas 

"Great  enioyment  and  interest." 

KWKH,  Shreveport,  La. 

"Swell  broadcast." 

WADC,  Akron,  Ohio 

"Marvelous  entertainment." 

WAPI,  Birmingham,  Ala. 

"The  biggest  show  in  town  turned 
out  exactly  that." 

WBAB,  Atlantic  City,  N.J. 

"CBS  has  done  a  fine  |ob." 

WBBM,  Chicago,  III. 

"Show  one  of  the  finest  of  its  kind." ' 

WBIG,  Greensboro,  N.C 

"Well  liked,  enjoyable." 

WBRY,  Waterbury,  Conn. 

"Unanimous  agreement  that  show 
was  tops." 

WCAO,  Baltimore,  Md. 

"Calls  to  station  expressed  appre- 
ciation... stressed  ingenuity." 

WCAU,  Philadelphia,  Pa. 

"Reaction  excellent." 


WCAX,  Burlington,  Vt. 

"Received  with  acclaim." 

WCCO,  Minneapolis,  Minn. 

"...General  reaction  good." 


WCHS,  Charleston.  W.Va. 

"We've  had  a  lot  of  fine  comment." 

WCSC,  Charleston,  S.  C 

"Thoroughly  enjoyed  by  all." 

WDBJ,  Roanoke,  Va. 

"     Received  as  well  as  first." 

WDBO,  Orlando,  Fla. 

"Do  not  have  sufficient  Hollywooc 
adjectives  to  express  opinion." 

WDNC,  Durham,  N.C. 

"A  sensation . .  'Tops'  is  the  word." 

WDWS,  Champaign,  III. 

"Best,  .heard  in  a  long  time." 

WEOA,  Evansville,  Ind. 

"Program  was 'tops'." 

WFEA,  Manchester,  N.H. 

"Congratulations  on  fine  showman- 
ship." 

WGAN,  Portland,  Maine 

"Overwhelming  enthusiasm." 

WGAR,  Clevefojtd,  0. 

"Ought  to  be  ah-annual  thing." 

WGBI,  Scranton,  Pa. 

"A  credit  to  the  network." 

WGST,  Atlanta,  Ga. 

"Excellent!" 

WHAS,  Louisville,  Ky. 

"Best  promotion  program  for  the 
season." 

WHCU,  Ithaca,  N.Y. 

"Listener  and  station  reaction  very 
good."  <?.  :i  ]' 

WHEC,  Rochester,  N.Y. 

"Another  top  production." 

WHUB,  Cookeville,  Tenn. 

"Substantiated  CBS  as 'The  Biggest 
Show  in  Town'." 

WKIX,  Columbia,  S.  C. 

"Barrymore  and  Sinatra  made 
listening  history." 

WKRC,  Cincinnati,  Ohio 

"Listener  comment... more  than 
favorable." 


WKZO,  Kalamazoo,  Mich. 

"CBS  has  delivered  another  knock- 
out punch." 

WIAC,  Nashville,  Tenn. 

"Great  show... great  contribution." 

WMAS,  Springfield,  Mass. 

"Listener  reaction  tops." 

WMBS,  Uniontown,  Pa. 

"The  finest  we  have  ever  had." 

WMMN,  Fairmont,  W.Va. 

"Another  first  for  CBS." 

WMT,  Cedar  Rapids,  Iowa 

"Another  great  show." 

WNBf,  Binghamton,  N.  Y. 

"Terrific  show." 

WQAM,  Miami,  Fla. 

"Excellent  promotion  and  entertain- 
ment." 

WRBL,  Columbus,  Ga. 

"Received  wide  acclaim  " 

WRVA,  Richmond,  Va. 

"Congratulations  on  a  great  show." 

WSAU,  Wausau,  Wis. 

"Congratulations." 

WSPA,  Spartanburg,  S.C. 

"Tremendous+istener  loyalty." 

WTAD,  Quincy,  III. 

"Terrific." 

WTAG,  Worcester,  Mass. 

"Excellently  done... supreme  bit  of 
promotion." 

WTAQ,  Green  Bay,  Wis. 

"We  liked  Sunday's  show." 

WTOP,  Washington,  D.C. 

"Show  well  liked... Durante  out- 
standing." 

WWL,  New  Orleans,  La. 

"Wonderful." 

WWNC,Asheville,.N.C 

"Delighted  with  direction  and  per- 
formance." 


WWNY,  Watertown,  N.Y. 

"Par  in  excellence  with  first  broad- 


This  is  CBS... the  Columbia  Broadcasting  System 


THE  BIGGEST  SHOW  Ii\  AMERICA 


THE  PROOF 

OF  THE  PUDDING... 

STARS  IN  THE  AFTERNOON,  according  to  the  Hooper 
measurements  of  the  program  of  September  16, 
showed  the  following  gains  over  the  same  period  on 
the  next  preceding  measured  Sunday  (Sept  2, 1945): 

Sets-ln-Use  UP  6% 

CBS  Rating  UP  57% 

Share-Of-Audience  UP  47% 


NOTE:  Hooper  did  not  measure  the  second  performance  of  "Stars  in  the  Afternoon"  on  Septem- 
ber 23,  but  with  normal  listening  on  the  increase,  and  evidence  of  the  vast  listener-delight  that 
greeted  the  September  16  program^  it  is  reasonable  to  assume  that'1  Act  2"  of  this  brilliant  pre- 
view was  'heard  by  an  equally  expanded  audience. 


This  is  CBS... the  Columbia  Broadcasting  System 


FM 

(Continued  from  page  40) 
certainly  become  familiar  with  the 
practical    aspects    of   FM  within 
six  months. 

Two  minor  characteristics  with 
reference  to  FM  transmission  are 
the  effects  of  high-frequency  "pre- 
emphasis"  for  broadcasting  and 
the  vagaries  of  monitoring  FM 
programs.  In  pre-emphasis,  the 
biggest  practical  difficulty  is  that 
of  training  control  operators  to 
accustom  themselves  to  the  vary- 
ing readings  on  the  station  monitor 
as  contrasted  to  a  volume  indicator 
in  the  audio  input  circuits. 

The  effect  of  over-swing,  or 
what  the  broadcast  engineer  would 
call  "over  modulation,"  is  serious 
distortion.  At  the  same  time,  if 
the  operator  keeps  his  volume 
setting  too  low,  the  program  level 
in  the  listener's  receiver  will  tend 
to  change  considerably  from  one 
type  of  program  to  another.  Be- 
sides being  most  annoying  to  the 
listener,  poor  control  operating 
limits  the  station's  coverage  area 
to  a  sub-normal  value. 

When  monitoring  FM  programs 
on  a  high  quality  receiver  or  sta- 
tion monitor,  it  is  not  unlikely  that 
serious  trouble  will  occur  in  the 
transmitter  itself,  while  at  the 
same  time  the  monitor  may  not 
show  a  change  in  volume  or  in 
background  noise.  Because  of 
limited  action  in  the  receiver  it 
is  entirely  possible  that  a  heavy 
electrical  arc  in  a  tank  or  other 
high  voltage  circuit,  or  even  an 
appreciable  change  in  the  amount 
of  power  fed  to  the  antenna,  would 
not  affect  the  monitor  speaker. 
Actually,  this  condition  results 
mainly  in  the  need  for  making 
equipment  inspections  at  frequent 
intervals. 


Export  Adv.  V-P  Sees  Latin  American 
Radio  as  Potent — and  Cheap — Market 


Marx  to  DuMont 

ERNEST  A.  MARX,  "recently  dis- 
charged from  the  Navy  as  a  lieu- 
tenant commander,  has  been  ap- 
pointed head  of  the  newly  created 
Television  Division  of  DuMont 
Labs,  which  will  handle  television 
receiving  and  transmitting  equip- 
ment. Mr.  Marx  will  be  headquar- 
tered in  Passaic,  N.  J. 


Specialized  Programs 

FOR  A 
LARGE  GROUP  OF 

'ets 


NEW  YORK'S 

WLIB 


1190  ON  THE  DIAL-CLEAR  CHANNEL 


Jorge  Nielsen  (1),  manager  of  Ex- 
port Adv.'s  Buenos  Aires  office, 
with  Robert  Otto,  Export  v-p. 

"RADIO  is  a  very  potent  market 
for  products  in  the  Latin  Ameri- 
can countries,"  stated  Robert  H. 
Otto,  vice-president  of  Export  Adv. 
Agency,  New  York  upon  his  return 
last  week  from  a  two-month  trip 
of  Latin  America.  "In  spite  of  in- 
flation, the  buying  power  of  the 
audience  (composed  mostly  of  the 
lower  classes)  has  increased,"  he 
said. 

As  a  result,  time  on  most  major 
Latin  American  stations  is  prac- 
tically impossible  to  buy,  Mr.  Otto 
discovered.  He  also  noted  that  at 
a  number  of  stations  in  Latin 
America  you  can  buy  time  for  as 
little  as  $2  a  quarter-hour.  Sta- 
tions, with  the  exception  of  those 
in  Argentina,  Mexico  and  Cuba, 
are  about  15  years  behind  in  pro- 
gramming, he  said. 

Progress 

He  admitted,  that  rapid  strides 
were  being  taken  toward  better 
programming.  Present  programs 
are  largely  canned  music,  he  added, 
with  commercials  sandwiched  be- 
tween numbers  on  most  of  the 
smaller  stations.  Good  dramatic 
shows  are  limited.  Some  of  these 
stations  defy  timing  and  do  not 
program  quarter-hour  shows,  half- 
hour  shows,  etc.  according  to  the 
clock  but  merely  whenever  they  fit 
in  with  commercial  announcements. 

In  spite  of  drawbacks  of  Latin 
American  stations,  the  agency 
places  much  time  for  its  60  ac- 
counts in  Argentina,  Brazil,  Chile, 
Peru,  Ecuador,  Colombia,  Venezu- 
ela, Panama,  Costa  Rica,  Guate- 
mala, Trinidad  and  Mexico. 

Agency  handles  Tangee  Cosme- 
tics, which  sponsors  a  quarter-hour 
show,  3  times  weekly  on  Radio 
Mundo,  Buenos  Aires;  a  half -hour 
broadcast,  once  a  week  on  Radio 
Belgrano,  also  Buenos  Aires;  a 
half-hour  twice  weekly  of  Augus- 
tine Lara,  famous  Mexican  crooner, 
on  XEW  Mexico  City,  and  quarter- 
hour  shows  on  28  other  Latin 
American  stations. 

Other  acounts,  such  as  Alka 
Seltzer,  sponsor  programs  and  spot 
announcements  on  about  40  Latin 
American  stations.  Entire  program 


scripts  are  written  in  Spanish, 
therefore  eliminating  the  need  for 
translation,  in  the  New  York  office. 

Export  Adv.  Agency  has  recently 
established  an  office  in  Buenos  Aires 
managed  by  Jorge  Nielsen,  formerly 
a  reporter  and  a  member  of  the 
copy  staff  of  Berg  &  Co.,  who  has 
had  over  16  years  of  advertising 
experience.  Newest  office  will  handle 
campaigns  for  U.  S.  Rubber  Ex- 
port Co.,  Tangee  Cosmetics,  Peggy 
Sage  Nail  Polish,  and  others. 


RODGERS  SETS  VP 
CONSULTANT  FIRM 

JAMES  W.  RODGERS,  identified 
with  Rockford  radio  (WROK)  and 
newspapers  since  1928,  has  formed 
a  new  financial  consultant  firm, 
specializing  in  radio  and  newspaper 
purchases,  mergers  and  tax  prob- 
lems. Offices  will  be  located  in  the 
Forest  City  Bank  Building,  Rock- 
ford,  111. 

Widely  known  as  business  repre- 
sentative for  the  late  Ruth  Hanna 
Simms  for  the  last  quarter  of  a 
century,  Mr.  Rodgers  handled  her 
extensive  interests  in  Chicago, 
Washington  and  Wyoming.  He  also 
served  as  a  member  of  the  board  of 
directors  and  treasurer  of  Rockford 
Broadcasters  Inc.  (WROK)  and 
Rockford  Consolidated  Newspapers. 


New  Radio  Relay  Systems 
Exhibited  by  Signal  Corps 

TWO  RADIO  relay  systems  devel- 
oped by  RCA  in  collaboration  with 
the  Camp  Cole  Ground  Signal 
Agency  were  shown  in  California 
by  the  U.  S.  Army  Signal  Corps 
as  part  of  a  display  of  military 
communication  developments  which 
will  be  applicable  to  civilian  use 
in  peacetime. 

Operating  on  radio  frequencies 
well  above  those  used  prewar,  the 
RCA  systems  eliminate  the  need  for 
wire  circuits  in  long-distance  tele- 
phone, transmitting  the  radio  waves 
by  automatic  relay  stations.  One 
system,  the  AN/TRC-8,  operates 
on  FM  and  can  carry  four  voice 
channels  or  four  teletype  channels 
on  a  single  carrier.  The  other  sys- 
tem, AN/TRC-5,  provides  eight  si- 
multaneous voice  channels  and 
operates  on  a  time-division  multi- 
plex similar  to  the  method  demon- 
strated the  week  before  by  Federal 
Telephone  &  Radio  Corp.  [Broad- 
casting, Oct.  1]. 


Pick  Nov.  22 

EVERY  STATE  in  the  nation  ex- 
cept Tennessee  will  celebrate 
Thanksgiving  on  Nov.  22  (fourth 
Thursday  in  the  month)  this  year, 
in  accordance  with  the  Federal 
law,  Assn.  of  National  Advertisers 
reports  after  a  survey  of  gov- 
ernors. Tennessee  will  celebrate 
Nov.  29. 


ANNOUNCING 
KFI 

Recording  Division 

Complete  commer- 
cial recording  serv- 
ice now  available 
to  agencies  and 
advertisers.  This 
new  service  in- 
cludes KFI's  studio 

^     and  production  . 

kfe^    facilities.  j£k 

■ 

Lyman  Smith  a 

Manager 


FOR  LOS  ANGELES 


EDWARD  PETRY  AND  COMPANY,  INC. 
NATIONAL  REPRESENTATIVES 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  49 


. . .  makes  music  for 
everyone 

Probably  the  most  democratic  of 
all  musical  instruments,  the  carillon 
plays  for  everyone.  Carillon  concerts 
are  always  free,  and  often  an  entire 
city  is  the  audience. 

The  first  carillons  were  very  sim- 
ple instruments,  consisting  of  from 
three  to  six  small  bells  struck  with 
small  mallets.  In  the  medieval  mon- 
asteries, the  bells  were  made  larger 
and  hung  on  racks.  Still  later,  the 
bells  were  mounted  in  towers  and 
played  by  ropes  from  below. 

Grandfather  of  the 

music  box 

In  the  13th  Century,  carillons  were 
connected  to  tower  clocks,  and  made 
to  strike  in  a  definite  order.  In  Flan- 
ders, this  idea  was  developed  still 
further  by  arranging  iron  nails  in 
a  wooden  cylinder,  which,  when  ro- 
tated, released  the  hammers  to  play 
a  complete  tune. 

The  art  of  bell-founding  was  per- 
fected in  the  15th  Century,  enabling 
the  founder  to  cast  a  bell  to  any  de- 
sired note,  thus  giving  great  im- 
petus to  carillon  construction. 

Carillon  competition  keen 

At  the  beginning  of  the  16th  Cen- 
tury, keen  competition  over  carillons 
among  Netherlands  and  northern 
French  towns  sprang  up.  The  second 
world  war  called  a  temporary  halt  to 
the  contest,  with  the  52  bell  set  at 
Ghent  holding  the  honors.  Cast  in 
1925,  the  largest  of  the  52  bells  is 
more  than  eight  feet  in  diameter  and 
has  a  pitch  of  E  below  Middle  C. 


The  range  of  the  carillon  is  enor- 
mous. From  shrill,  brassy  tones  to 
earth-shaking  booms,  each  bell  has 
its  own  personality.  Carillon  music  is 
transcribed  most  faithfully  by: 

VERTICAL  CUT  RECORDINGS! 

Electrical  Research  Products 
Division 

Western  Electric  Company 

INCORPORATE  J 

233  BROADWAY,  NEW  YORK  7.  N.  Y. 

Page  50    •    October  15,  1945 


JAN  KING,  for  two  years  with  the  en- 
gineering department  of  NBC,  has  been 
appointed  station  manager  of  WMPF 
Plattsburg,  N.  Y. 

RALPH  M.  LAMBETH,  president  and* 
general  manager  of  Greensboro  (N.  C.) 

Broadcasting  Co., 
has  resumed  man- 
agement of  WGBG 
Greensboro  after  27 
months  service  with 
AAF  in  Africa,  Italy, 
Sardinia,  Corsica, 
England,  France 
and  Germany. 
ROBERT  MAR- 
LOWE, acting  man- 
ager in  his  absence, 
remains  as  assistant 
manager.  In  service 
with  42nd  Bomber 
Wing  attached  to 
3th  and  12th  Air 
forces,  Mr.  Lam- 
beth holds  seven  battle  stars  for  ETO 
ribbon,  Croix  de  Guerre  avec  Palme, 
and  Presidential  Unit  Citation  with 
three  Oak  Leaf  Clusters.  Formerly  gen- 
eral manager   of  WMFR   High  Point, 


Mr.  Lambeth 


N.  C,  he  opened  WGBG  in  February 
1942. 

BRIG.    GEN.    DAVID    SARNOFF,  RCA 

president,  declared  that  if  we  would  be 
first  in  peace  and  in  war  we  must  also 
be  first  in  science,  in  an  address, 
"Science  in  Democracy",  delivered  Oct. 
5  at  the  American  Academy  of  Politi- 
cal &  Social  Sciences  in  Philadelphia. 
AL  HOLLENDER,  chief  of  OWI  broad- 
casting activities  in  the  American  occu- 
pied zone  of  ETO,  returned  to  the  U.  S. 
last  week  after  year  and  a  half  over- 
seas. He  is  working  on  a  study  of  short- 
wave radio  in  Europe  to  be  presented 
to  the  State  Dept.  On  completion  of 
that  task  he  will  return  to  private  in- 
dustry. Before  joining  OWI  he  was 
with  WIND  Chicago. 

KOLIN  HAGER,  station  manager  of 
WGY  Schenectady,  has  been  re-elected 
president  of  Schenectady  Better  Busi- 
ness Bureau. 

SAMUEL  J.  HENRY  Jr.,  former  direc- 
tor of  broadcast  advertising  of  the  NAB. 
and  before  that  with  World  Broadcast- 
ing System,  is  being  discharged  from 
the  Naval  Reserve  with  rank  of  lieuten- 


Jill 

El 

•m  :jmsmm  * 
,"  1 

Hi  iliip^-f  ^: 

ipm 

1 

1 

1  V 

j 

CENTER  of  attention  at  recent  clambake  and  weenie  roast  held  by  WTAG  Wor- 
cester, Mass.,  is  E.  E.  (Ted)  Hill,  managing  director  of  station,  surrounded  by 
(1  to  r)  Helen  Wall,  secretary;  Herbert  L.  Krueger,  commercial  manager;  Ann 
D'Elia,  singing  receptionist;  Fred  C.  Brokaw,  Paul  H.  Raymer  Co.,  WTAG  rep. 

ant  commander.  He  has  been  attached 
to  the  Naval  Air  Station  at  Olathe. 
Kan. 

T.  DOUG  YOUNGBLOOD,  vice-president 
and  general  manager  of  WFIG  Sumter, 
S.  C,  is  father  of  a  girl.  He  also  has 
been  named  director  of  the  Community 
Chest  and  War  Fund  drive  for  Sumter 
County. 

A.  E.  JOSCELYN,  manager  of  WCCO 
Minneapolis,  Minn.,  is  chairman  of  the 
radio  committee  for  the  War  Chest 
drive  in  Hennepin?  County. 


Miller  Appointed 

LT.  JOSEPH  L.  MILLER,  USNR, 
former  labor  relations  director  of 
the  NAB,  last  week  was  designated 
to  handle  labor  relations  of  the 
petroleum  activities  taken  over  by 
the  Navy  under  Presidential  orders 
because  of  the  work  stoppage.  He 
was  appointed  special  assistant  to 
Vice  Adm.  Ben.  Moreell,  chief  of 
the  Bureau  of  Yards  &  Docks,  who 
is  supervising  Naval  operation  of 
the  refineries.  Lt.  Miller's  regular 
assignment  is  in  the  Navy's  Labor 
Relations  Section. 


WILLIAM  J.  KUTSCH,  former  radio  di- 
rector of  Swift  &  Co.,  last  week  was 
named  vice-president  in  charge  of  sales 
of  North  Central  Broadcasting  System, 
with  Chicago  headquarters. 

TOM  DAWSON,  Naval  Reserve  lieuten- 
ant released  after  three  years  service, 
has  rejoined  WCCO  Minneapolis  as 
sales  manager. 

KEENAN  &  EICHELBERG,  newly 
formed  representative  firm  in  San 
Francisco  and  Los  Angeles  [BROAD- 
CASTING, Sept.  25],  will  handle  radio 
station  accounts  in  addition  to  other 
media. 

FRED  BROKAW  of  Paul  H.  Raymer  Co., 
New  York,  station  representative,  was 
to  leave  Oct.  14  for  three-week  business 
trip  to  the  West  Coast. 

LT.  TED  KRUGLAK,  for  2ft  years  with 
the  U.  S.  Maritime  Service,  has  rejoined 
the  Katz  Agency,  New  York,  as  a  mem- 
ber of  the  sales  staff. 

STAN  HOLLAND,  graduate  of  the 
Northwestern  U.  Radio  Institute,  has 
joined  WLS  Chicago,  as  an  assistant  to 
the  sales  manager. 

BILL  EWING,  former  commercial  man- 
ager of  WENT  Glovervllle,  N.  Y.,  and 
prior  to  that  with  Spot  Sales,  has 
joined  Howard  H.  Wilson  Co.,  New 
York,  in  a  sales  capacity. 
KEMPER  M.  WILKINS,  formerly  of 
WOWO  Fort  Wayne,  Ind.,  has  joined 
local  sales  staff  of  KMOX  St.  Louis  as 
account  executive. 

EDWARD  W.  FOX,  salesman,  Is  first 
member  of  WMRN  Marion,  O.,  staff  to 
return  from  armed  forces.  A  sergeant, 
he  was  in  Army  three  years,  including 
30  months  in  North  Africa,  Sicily,  Italy, 
France,  Germany. 

WENDELL  B.  CAMPBELL,  general  sales 
manager  and  director  of  operations  of 
KMOX  St.  Louis,  has  been  appointed 
district  chairman  of  Sales  Managers 
Committee  of  NAB.  He  succeeds  HALE 
BONDURANT  of  WHO  Des  Moines. 

CHARLES  SMITH,  formerly  with  KSTP 
Minneapolis,  is  new  member  of  the 
sales  staff  of  WINX  Washington.  He 
has  been  in  the  Navy  for  3ft  years. 
KWBR  Oakland,  Cal.,  has  appointed 
William  Rambeau  Co.,  Chicago,  as  ex- 
clusive representative. 
ALAN  TRENCH  of  the  WWSW  Pitts- 
burgh sales  staff  has  returned  to  the 
station  after  serving  for  23  months  in 
the  American  Red  Cross.  For  past  16 
months  he  was  an  ARC  field  director  in 
China,  Burma  and  India. 

CARL  MITCHELL,  for  three  years  with 
AAF,  mostly  overseas,  has  been  named 
sales  representative  of  WPAY  Ports- 
mouth, O.  He  succeeds  ROBERT  K. 
KUHN,  now  merchandising  and  promo- 
tion director. 

LEWIS  H.  AVERY  Inc.  has  been  ap- 
pointed national  representative  of 
WJJD  Chicago  and  WSAI  Cincinnati 
effective  Oct.  1.  These  Marshall  Field 
stations  were  formerly  represented  by 
Paul  H.  Raymer  Co. 

WTTM  Trenton,  N.  J.,  has  appointed 
Joseph  Hershey  McGillvra  Inc.  as  na- 
tional sales  representative. 


WPIK  New  Offices 

WPIK  Alexandria,  Va.  last  week 
opened  new  business  offices  in  the 
Hotel  George  Mason.  In  early  No- 
vember, the  station  expects  to  be- 
gin operations  from  studios  in  the 
hotel,  according  to  Howard  B. 
Hayes,  president  of  Potomac  Broad- 
casting Corp. 


EDGAR  KOBAK  and  eight  editors  of 
business  publications  expressed  their 
views  on  "Reconversion  and  Jobs"  in  a 
special  roundup  program  on  Mutual, 
Oct.  10,  8-8:30  p.m.,  in  connection  with 
Conference  of  Business  Paper  Editors. 


JAMES  W.  RODGERS 

FINANCIAL  CONSULTANT 

Experienced  handling  of  Purchases,  <&tiergers  and 
Sales  of  Newspapers  and  P&dio  Properties 


FOREST  CITY  BANK  BLDG. 
ROCKFORD,  ILLINOIS 

Associated  with  the  late  l^uth  ^anna  oMcCormick 
Simms  for  a  quarter  of  a  century 


BROADCASTING    •    Broadcast  Advertising 


BASIC  IB  >  ■  850  KC 

ABC  Network  WW .1  WW    5000  Watts 

CLEVELAND,  O.  ^V^V  Bfl    ^V^V  DA/  AND  NIGHT 

REPRESENTED     NATIONALLY     BY     HEAD  LEY-REED     COM  PA  N  Y 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  51 


"Is  This  U.S.A.  or  — " 

CIO  is  at  it  again. 

Through  its  high-sounding  front,  National 
Citizens  Political  Action  Committee,  it  has 
launched  a  new  pamphleteering  snowstorm.  It 
exhorts  the  public  to  pressure  Congress  and 
the  FCC  against  allowing  present-day  broad- 
casters or  newspapers  to  engage  in  FM  except 
in  small  numbers  and  under  unbelievably  oner- 
ous conditions.  Incidentally,  it  also  is  soliciting 
funds. 

The  drive  is  timed  to  coincide  with  the  lift- 
ing of  the  freeze  on  new  FCC  grants.  The  first 
blast — an  eight-page  mailing  piece  labeled 
"Immediate  Action" —  is  as  bald  a  rabble-rous- 
ing foray  as  any  we've  seen.  There  are  in- 
nuendoes about  the  National  Assn.  of  Manu- 
facturers controlling  radio,  self-serving  charges 
about  an  illusory  Washington  lobby  conducted 
by  radio,  and  distorted  figures  on  radio  earn- 
ings. Attached  to  the  shrieking  mailing  piece  is 
a  perforated  petition  with  space  for  signatures. 
It  is  addressed  to  Congress  and  to  the  FCC. 
In  one  breath  it  slaps  the  FCC  on  the  wrist 
for  granting  FM  facilities  to  AM  licensees, 
and  in  the  next  urges  "funds  for  the  FCC"  to 
fulfill  its  functions  as  guardian  of  the  public 
interest. 

It  urges  that  not  more  than  one-quarter  of 
available  FM  channels  be  given  existing  licen- 
sees and  newspapers;  that  hours  and  expendi- 
tures and  program  standards  be  prescribed; 
that  three-quarters  of  the  channels  be  granted 
newcomers,  including  war  veterans ;  that  license 
renewals  of  AM  stations  be  advertised  locally 
and  thrown  open  to  competitive  applications. 

Boiled  down,  it  means  that  CIO's  NCPAC 
wants  to  throw  existing  licensees  out  of  busi- 
ness. If,  as  the  FCC  has  said,  FM  will  sup- 
plant AM,  then  present  broadcasters  would 
have  their  property*  confiscated.  It  would  be  as 
if  the  Government  had  told  the  carriage  makers 
they  couldn't  engage  in  the  automobile  business 
at  the  turn  of  the  century. 

The  whole  audacious  scheme  comes  in  bad 
grace  from  an  organization  now  embroiled  in 
crippling  strikes  throughout  the  nation. 

It's  no  secret  that  many  unions  seek  to 
prevent  returning  veterans  from  ousting  their 
members  from  jobs.  Yet  lip  service  is  given 
veterans  in  the  plea  that  facilities  be  reserved 
for  them.  That  proposal  did  not  come  from 
CIO  or  any  other  labor  group.  More  than  a 
year  ago,  when  FCC  allocations  were  being 
considered  by  the  FCC,  Philip  G.  Loucks, 
Washington  attorney,  advanced  it  in  a  brief 
filed  on  behalf  of  FM  Broadcasters  Inc. 

Ample  facilities  are  reserved  under  the  FCC 
allocations  plan  for  non-profit  operators.  CIO 
and  its  affiliates  have  had  plenty  of  opportu- 
nity— and  still  have — to  get  in  on  the  ground 
floor. 

We  think  this  new  campaign,  because  of  its 
blatant,  false  premise,  and  because  it  defies 
every  precept  of  democratic  government,  will 
fall  flat  on  its  face.  Doubtless,  however,  the 
idea  is  to  have  everything  in  radio  cleared  with 
some  CIO  Sidney,  so  CIO  can  get  all  of  the 
free  time  it  wants. 


Celler  Sold 

OVER  TO  the  left  on  this  page  is  a  com- 
mentary which  applies  with  equal  force  to  the 
bill  introduced  in  the  House  last  week  by 
Rep.  Emanuel  Celler  (D.-N.  Y.).  Mr.  Celler 
it  seems,  just  swallowed  the  philosophy  of 
Commissioner  Cliff  Durr  (and  of  CIO). 

Everything  Mr.  Durr  has  espoused  as  the 
radical  left-wing  member  of  the  FCC  is  in- 
corporated in  Mr.  Celler's  proposed  bill.  The 
same  jimmied  figures  are  recited;  the  same 
notion  that  anything  sponsored  can't  be  pub- 
lic service.  He  even  goes  to  the  extreme  of 
proposing  "fixed  percentages"  of  time  to  be 
allotted  for  non-commercials — something  that 
Congress  dumped  overboard  in  1933  when  the 
educators  sought  to  get  25%  of  radio  time. 

Then  station  transfers!  Mr.  Celler  proposes 
that  no  transfer  be  approved  if  it  exceeds 
double  the  depreciated  cost  value  of  the 
tangible  property.  That  would  mean  that  most 
stations  probably  couldn't  be  sold,  but  would 
have  to  be  given  away,  because  most  of  them 
already  are  fully  depreciated.  If  the  depre- 
ciated value  is  zero,  double  it  is  the  same. 

Mr.  Celler  also  would  make  stations  public 
utilities — something  the  law  says  they  are 
not.  Like  CIO  he  wants  all  renewals  adver- 
tised in  advance  locally.  Like  Mr.  Durr  he 
wants  the  profit  element  wrung  out  of  radio. 

Certainly  it's  no  accident  that  Mr.  Durr 
should  be  making  a  series  of  barnstorming 
radio  speeches  while  the  CIO-NCPAC  looses 
an  unprecedented  lobbying  foray,  and  Mr. 
Celler  unburdens  himself  legislatively — all 
in  the  same  anti-broadcasting  vein. 


RADIO  officially  celebrates  its  25-year 
growth  Nov.  4-10,  National  Radio  Week. 
Stations  will  forward  their  art  by  plan- 
ning independent  observances  in  their 
own  communities.  National,  as  well  as 
local,  plans  are  clearing  through  the  NAB 
Public  Relations  Committee,  and  NAB's 
Willttrd  D.  Egolf.  It's  growing-  late  now 
to  make  plans — but  it  isn't  too  late  by  a 
long  sight. 


Tandem  Hookups 

THE  OLD  bugaboo  of  four-network  broad- 
casts bobbed  up  a  few  days  ago  on  Secretary 
Byrnes'  report  to  the  nation  following  the 
London  Conference.  It  was  carried  by  CBS 
only.  It  had  been  offered  other  networks.  The 
policy  of  carrying  only  Presidential  broad- 
casts on  all  networks  was  invoked. 

During  the  war  there  were  exceptions  to 
the  Presidential  network  rule.  We  think  it  a 
mistake  arbitrarily  to  invoke  the  rule  of 
exclusive  broadcasts  in  these  times.  Certainly 
the  head  of  the  American  delegation  to  an 
epoch-making  meeting  called  for  the  purpose 
of  settling  the  peace  is  entitled  to  widest 
possible  coverage  in  his  report  to  the  people — 
particularly  when  that  report  is  reserved  for 
the  air. 

It  is  not  our  argument  that  all  networks 
should  carry  all  speeches  of  all  cabinet  mem- 
bers whenever  they  seek  the  time.  Each  situa- 
tion should  be  evaluated  separately. 


ALBERT  LYMAN  WARNER 


THE  PRESTIGE  of  radio  as  a  news  me- 
dium rose  perceptibly  when  Albert  War- 
ner was  named  head  of  the  newsroom 
of  Cowles'  Washington  station,  WOL. 
Past  president  of  both  the  Radio  Correspond- 
ents Assn.  and  the  White  House  Correspond- 
ents Assn.,  representing  the  top  newsmen  of 
both  radio  and  press,  Mr.  Warner  added  to 
his  standing  during  the  war  in  becoming  chief 
of  the  Army's  War  Intelligence  Division. 

On  Sept.  15,  Al  Warner  put  aside  his  col- 
onel's silver  eagles  to  take  over  at  WOL.  "Al- 
ready," said  a  station  executive  last  week, 
"the  change  in  that  newsroom  is  tremendous. 
We  feel  we  have  the  best  man  in  his  field." 

Al  Warner  is  probably  the  best  informed 
newsman  in  Washington.  It  was  his  wartime 
job  to  present  or  pass  on  all  information  on 
overseas  activities  of  the  Army,  among  numer- 
ous other  duties.  Thus  he  was  behind  the  scenes 
for  every  operation  of  the  war.  Working  with 
the  Office  of  Censorship,  there  was  never  a 
harmful  slip,  and  at  the  same  time,  the  public 
was  informed  of  developments  at  the  first 
practical  moment.  His  was  the  "Voice  of  the 
War  Dept.",  giving  the  official  report  of  the 
week  each  Sunday  on  the  Army  Hour,  in  addi- 
tion to  a  weekly  15-minute  review  broadcast 
to  troops  in  every  theater. 

A  serviceman  wrote  him,  "I  have  listened 
to  you  with  pleasure  and  profit  in  the  English 
Channel,  in  the  Mediterranean  and  in  the 
Pacific."  Listeners  usually  hear  calm,  au- 
thoritative Al  Warner  "with  pleasure  and 
profit".  His  formula  has  always  been:  Here 
are  the  facts,  here  is  the  background,  here 
are  the  individuals  who  participated;  let  these 
things  speak  for  themselves. 

His  major  interest  has  always  been  news. 
He  was  editor  in  chief  of  his  school  news- 
paper at  Poly  Prep,  Brooklyn,  N.  Y.,  where  he 
was  born  March  1,  1903.  He  held  the  same  post 
with  the  paper  at  Amherst  College,  in  Massa- 
chusetts, where  he  was  tapped  for  Phi  Beta 
Kappa  and  Delta  Kappa  Epsilon. 

After  almost  a  year  with  the  Brooklyn  Daily 
Eagle,  Mr.  Warner  joined  the  staff  of  the  New 
York  Times.  He  became  the  Times'  legislative 
correspondent  and  covered  Albany  politics  dur- 
ing the  last  two  years  of  Al  Smith's  governor- 
ship and  the  first  two  years  of  Franklin  Roose- 
velt's. 

At  25  Al  Warner  was  entrusted  by  the  Times 
to  report  on  Al  Smith's  presidential  campaign. 
During  the  country-wide  tours,  Jim  Farley 
gave  Warner  the  nickname  "Truly"  which 
stuck  until  he  reached  Washington. 

In  1930  he  shifted  to  the  New  York  Herald 
Tribune  in  order  to  get  to  the  Nation's  Capital. 
Later  he  became  chief  of  the  bureau.  As  a 
(Continued  on  page  56) 


Page  54    •    October  15,  1945 


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BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  55 


Respects 

(Continued  from  page  5-4) 
correspondent  devoted  to  fairness, 
Al  Warner  won  the  confidence  of 
both  Democratic  and  Republican 
leaders,  and  frequently  had  the 
first  stories  on  political  and  gov- 
ernmental developments.  He  trav- 
eled to  the  London  World  Economic 
Conference  in  1933  with  Secretary 
Hull  and  scored  several  "beats" 
from  there. 

From  the  Trib,  Mr.  Warner 
went  to  CBS  to  become  its  chief 
Washington  correspondent  from 
1938  to  '42.  He  continued  his  top- 
notch  reporting,  now  with  radio  in 
mind.  The  big  news  of  the  years 
preceding  World  War  II  kept  him 
and  the  staff  always  alert — Presi- 
dential trips,  the  Pan  American 
Conference  at  Havana,  the  Atlantic 
Charter  meeting.  At  the  beginning 
of  the  war,  Mr.  Warner  covered  the 
White  House  and  State  Dept. 
through  many  a  stormy  night. 


He  put  on  the  air  the  first  news 
of  the  German  breakthrough  at 
Sedan  which  led  to  the  conquest  of 
France.  When  the  Japs  were  nego- 
tiating at  Washington  prior  to 
Pearl  Harbor,  Mr.  Warner  in- 
formed the  New  York  CBS  office 
that  the  closest  watch  must  be  kept. 
Dec.  6,  he  went  on  with  a  special 
broadcast  warning  of  the  intense 
seriousness  of  the  situation.  When 
the  attack  came,  he  was  on  the  air 
at  frequent  intervals  for  36  hours 
straight. 

Answering  a  suggestion  from 
the  military  that  his  services  would 
be  valuable,  he  was  commissioned 
a  major  in  July  1942,  and  subse- 
quently rose  to  colonel.  Col.  Warner 
was  about  the  only  man  in  the  War 
Dept.  whose  public  remarks  were 
reviewed  only  by  himself.  Either 
OWI  or  the  War  Dept.'s  Review 
Branch  looked  over  speeches  from 
the  Secretary  of  War  on  down.  As 
Review  Branch  was  his  division, 
he  reviewed  his  own. 


Last  summer,  Col.  Warner  was 
on  temporary  duty  in  Europe  in 
connection  with  the  Army's  coop- 
eration on  public  relations  with  the 
authorities  at  the  Potsdam  confer- 
ence and  for  other  duties  in  Ger- 
many. He  also  toured  ETO. 

He  married  Harriett  West  Rowe 
of  New  Haven  in  1929.  They  have 
two  sons,  Edwin  Gaylord,  13,  and 
Albert  Lyman  Jr.,  9. 

In  1939  he  won  the  Sigma  Delta 
Chi  award  for  the  best  radio  news- 
writing  of  that  year.  He  is  a  mem- 
ber of  the  Gridiron  Club,  National 
Press  Club  of  Washington,  in  addi- 
tion to  the  White  House  Corre- 
spondents Assn.  and  Radio  Corre- 
spondents Assn. 


THROUGH  public  service  program, 
"Main  Street  Speaks",  on  KVOO  Tulsa, 
the  small  town  of  Tahlequah,  Okla., 
has  new  postwar  industry.  Town  offered 
to  give  away,  tax  free,  abandoned  rail- 
way station  via  program  and  offer  was 
accepted  by  a  canning  firm  which  has 
remodeled  structure  and  employed  100 
residents  of  town  to  operate  new  plant. 


Farm  Group  Asks 
Clear  Rule  Change 

Dept.  of  Agriculture  to  Aid 
Fight,  Anderson  Promises 

REVISION  of  rules  regarding 
clear-channel  operation  to  improve 
rural  service  will  be  requested  by 
the  National  Council  of  Farmer 
Cooperatives  when  the  FCC  holds 
its  hearing  Jan.  14,  the  Council 
announced  last  week. 

Supporting  the  NCFC  case  will 
be  Secretary  of  Agriculture  An- 
derson who  told  a  delegation  repre- 
senting farm  organizations  and 
agricultural  colleges  the  Dept.  of 
Agriculture  would  testify  at  the 
hearing,  according  to  John  H. 
Davis,  executive  secretary  of  the 
Council. 

Voices  Dissatisfaction 

Dr.  Howard  L.  Bevis,  president 
of  Ohio  State  U.  and  chairman  of 
the  Radio  Committee  of  the  Assn. 
of  Land-Grant  Colleges  and  Uni- 
versities, told  Secretary  Anderson 
the  rules  should  be  so  revised  that 
fulltime  operation,  sufficient  power 
and  improved  facilities  are  made 
possible  "in  those  areas  which  the 
educational  stations  should  right- 
fully serve." 

Another  member  of  the  delega- 
tion, C.  Maurice  Wieting,  special 
assistant  for  the  NCFC,  informed 
Mr.  Anderson  of  dissatisfaction 
with  present  rural  service  by  many 
members  of  the  cooperatives. 
"Necessary  farm  information  and 
service  programs  are  being  crowded 
into  hours  that  farmers  cannot 
listen,"  he  said,  "or  they  are  being 
forced  off  the.  air  altogether." 

Represented  in  the  delegation, 
which  met  Tuesday  with  Secre- 
tary Anderson,  were  members  of 
the  American  Farm  Bureau  Fed- 
eration, the  National  Grange,  the 
Farmers'  Union,  the  National  Co- 
operative Milk  Producers  Federa- 
tion- and  the-  NCFC. 


Radio  Writers  to  Choose 
Officers  Oct.  30  in  N.  Y. 

ANNUAL  meeting  of  the  eastern 
region  of  the  Radio  Writer's  Guild 
and  the  concurrent  annual  meeting 
of  the  National  Guild  will  be  held 
in  New  York  Oct.  30  at  which  time 
election  of  officers  will  take  place. 

The  following  names  have  been 
proposed  by  the  nominating  com- 
mittee: Sam  Moore,  Hollywood 
writer,  for  national  president; 
Peter  Lyon,  New  York  writer,  for 
vice-president,  eastern  region ; 
Georgia  Lee  Layton,  Priscilla  Kent, 
Erik  Barnouw,  Robert  Newman, 
Robert  Arthur,  Doris  Halman,  Mor- 
ris Hastings,  Robert  Colwell,  Ju- 
lian Funt,  Sheldon  Stark,  Lynn 
Stone,  Daisy  Amoury,  Morton  De- 
vine,  Jerry  Devine,  Elaine  Carring- 
ton,  Jack  C.  Wilson,  for  Eastern 
region  council;  Erik  Barnouw,  Carl 
Bixby,  Clifford  Goldsmith,  Stuart 
Hawkins,  Robert  Newman,  Kenneth 
Webb,  for  Authors  League  Council. 


rates  high  with  Hooper 
rates  high  with  Clients 
rafes  LOW  on  costs 

YOUR  BEST  BUY 


UICPO 

f  CINCINNATI'S  NEWS  STATION 


Cincinnati  HOOPER  STATION  LISTENING  INDEX  july-august 


!  INDEX 

STATION 
"A" 

WCPO 

STATION 

"B" 

STATION 

"C" 

STATION 
"D" 

SUNDAY  AFTERNOON 
12:00  NOON  — 4:00  P.M. 

12.5 

33.8 

17.3 

22.0 

12.5 

SATURDAY  DAYTIME 
8:00  A.M.  —  4:00  P.M. 

11.7 

25.3 

32.2 

22.2 

8.0 

WEEKDAY  MORNING 

MON.  THRU  FRI. 

8:00  A.M.  — 12:00  NOON 

9.8 

22.9 

22.9 

23.7 

28.7 

WEEKDAY  AFTERNOON 

MON.  THRU  FRI. 

12:00  NOON  — 4:00  P.M. 

13.2 

18.9 

21.4 

38.8 

7.7 

EVENING 

SUN.  THRU  SAT. 

4:00  P.M.— 10:00  P.M. 

10.8 

19.4 

217: 

*■ 

39.0 

10.2 

UICPO 

CINCINNATI'S  NEWS  STATION 


Page  56    •    October  15,  1945 


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SPECIALTY  SHOPS 
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October  15,  1945    •    Page  57 


TECHnicfli^! 


ROY  BATTEAU  has  returned  to  his 
post  as  transmitter  engineer  of  WCKY 
Cincinnati  after  3V2  years  in  Navy.  He 
was  chief  petty  officer. 

LOUIS  G.  PAGENT  Jr.,  former  chief  in- 
dustrial engineer  for  Emerson  Radio  & 
Phonograph  Corp.,  New  York,  has  been 
appointed  manager  of  the  production 
services  department  of  that  company. 

PHIL  KIRSHNER,  WHAT  Philadelphia 
engineer,  is  father  of  a  girl. 

CARL  J.  MEYERS,  WGN  Chicago  chief 
engineer  before  entering  the  Navy  in 
1942,  returned  Oct.  1  as  director  of  en- 
gineering for  the  station.  Meyers  and 
G.  WILLIAM  LANG,  WGN  chief  engi- 
neer, will  supervise  activities  in  con- 
nection with  the  development  of  an 
FM  network  and  conducting  experi- 
ments in  television  and  facsimile.  Mey- 
ers first  joined  WGN  on  Oct.  1,  1925. 

ELMER  P.  GERTSCH,  for  four  years 
with  Air  Associates  and  13  years  as 
RCA  section  engineer,  has  been  named 
manager  of  CAA  division  of  Hoffman 


Radio  Corp.,  Los  Angeles  (radio  set  and 
equipment  manufacturer).  Newly 
formed  department  will  engineer  equip- 
ment to  CAA  specifications. 

FRANK  SHANNON,  former  engineer  Of 
WCAU  Philadelphia,  has  been  promoted 
to  lieutenant  colonel  in  AAF.  He  Is 
stationed  in  the  South  Pacific. 

ROBERT  C.  BERNER.  former  assistant 
to  the  president  of  Emerson  Radio  & 
Phonograph  Corp.,  New  York,  has  r>een 
elected  assistant  secretary  of  the  firm. 

LT.    COL.    FREDERIC    C.    SHIDEL  Jr. 

former  NBC  Chicago  studio  engineer, 
has  been  awarded  the  Bronze  Star  and 
the  Croix  de  Guerre  for  meritorious 
service  while  assigned  in  France  as  staff 
officer  with  the  Signal  Division.  Su- 
preme Headquarters,  AEF.  Col.  Shidel 
assisted  in  supplying  radio  and  radar 
equipment  for  AEF. 

LESTER  SACKS,  engineer  with  WIBG 
Philadelphia  before  the  war,  has  re- 
turned to  the  station.  He  has  been  ra- 
dio operator  in  the  Merchant  Marine. 


ROBERT  HAYWARD  of  engineering 
staff  of  WKY  Oklahoma  City  is  father 
of  a  boy  born  Oct.  1. 

BILL  WERDEN,  engineer  of  WFMJ 
Youngstown,  O.,  who  left  in  October 
1942  to  serve  in  Merchant  Marine  as 
radio  operator,  has  returned  to  the  sta- 
tion. 

W.  R.  SLOAT,  formerly  with  CBS  New 
York,  has  been  appointed  chief  engi- 
neer of  KPRO  Riverside,  Cal. 

WESTERN  ELECTRIC  Co.,  New  York, 
manufacturing  and  supply  unit  of  the 
Bell  Telephone  System,  is  negotiating 
a  lease  for  the  government-owned 
otudebaker  plant  In  Chicago  to  aug- 
ment manufacturing  facilities  of  com- 
pany's Hawthorne  Works,  Chicago.  New 
location  will  assist  W-E  speed  produc- 
tion of  equipment  urgently  required  by 
Bell  System.  Manufacturing  operations 
are  expected  to  start  this  year. 

SOME  types  of  special  crystals  processed 
by  Crystal  Research  Labs.,  Hartford, 
Conn.,  are  described  in  illustrated  cata  - 
log prepared  by  the  company;  Booklet 
also  shows  in  pictures  the  development 
of  a  crystal  from  raw  quartz  toi  finished 
product.  Catalog  lists  following  "Crys- 
talab-englneered  '  developmeiffs" :  Su- 
personic curved,  spnerical  and  flat  crys- 
tals for  all  uses;  minimum  drift  filter 
crystals  for  precise  frequencies;  100  kc 
frequency  standard  crvstals,  and  200- 
500  kc  (300  kc)  crystals  for  high  out- 
put and  keying.  Crystals  for  portable 
use  in  police  and  aircraft  communica- 
tion also  are  shown  available  from 
1000  to  8500  kc. 


MORE  "GARMENTS"  than  most  people 
would  want  in  a  tropical  wardrobe 
"clothe"  the  RCA  Victor  electronic 
equipment  in  this  cutaway  view  of  a 
moisture-proof  package  prepared  for 
shipment  to  the  tropics.  This  kind  of 
packaging,  coupled  with  tropicalization 
treatment  of  equipment  and  parts,  can 
give  longer  life  to  radio  and  electronic 
equipment  by  protecting  it  against  dam- 
age from  fungus,  corrosion  and  other 
effects  of  hot,  humid  climates. 


HENRY  SHIELS,  for  three  years  in 
armed  forces,  has  returned  to  the  en- 
gineering staff  of  WDAY  Fargo,  N.  D. 

LT.  ED  HARRELL,  released  from  the 
Navy  where  he  taught  radar,  has  re- 
turned to  WRVA  Richmond,  Va.,  as 
transmitter  operator.  He  had  been  on 
active  duty  since  Feb.  27,  1941. 

VOICE  MODULATOR  has  been  invent- 
ed by  WALTER  GUSTAFSON,  Ameri- 
can engineer  who  specializes  in  crea- 
tion of  new  sound  effects.  Called  a 
"zombie  voioe",  device  reproduces  voice 
of  an  actor  hi  a  weird  tremolo  and  was 
used  for  first  time  Sept.  26  on  Ameri- 
can "David  Harding— Counterspy"  pro- 
gram 

ROBERT  S.  COE  has  joined  engineer- 
ing staff  of  WDRC  Hartford,  Conn. 

WILLIAM  PETIT,  formerly  with  the  ra- 
dio division  of  New  York  police  depart- 
ment, has  been  appointed  chief  engi- 
neer of  WMFF  Plattsburg,  N.  Y. 

TED  HITCHCOCK,  veteran  of  the  Ma- 
rines in  the  Pacific,  has  returned  to 
WTHT  Hartford,  Conn.,  as  engineer. 

RESEARCH  LABS,  of  National  Union 
Radio  Corp.,  New  York,  have  developed 
a  new  high  vacuum  ionization  gauge 
capable  of  record'ng  pressures  weil  be- 
low one  billionth  of  an  atmospbere. 
making  possible  a  new  accuracy  in  ob- 
taining uniform  high  vacuum. 

BOB  KEITH  has  rejoin  3d  OJCA  Edmon- 
ton as  operator  following  release  from 
RCAF. 

CLINTON  PREWITT,  with  engineering 
staff  of  WCAE  Pittsburgh  before  enter- 
ing the  Navy  more  than  a  year  ago,  has 
returned  to  the  station.  He  was  radar 
engineer  for  the  Navy. 

LEW  FRYE  is  new  member  of  engineer- 
ing staff  of  WTOL  Toledo,  O. 

ARTHUR  FREED,  vice-president  01 
Freed  Radip  Corp.,  New  York,  has  ac- 
cepted chairmanship  of  Radio  &  Allit-i 
Trades  Division  of  the  Joint  Defenst 
Appeal  of  the  American  Jewish  Com- 
mittee and  Anti-Defamation  League  of 
B'nai  B'rith.  SAMUEL  L.  BARAF  of 
United  Transformer  Co.  will  serve  as 
vice-chairman. 


CITY  BUSINESS  CLUB  of  Philadelphia, 
comprising  leaders  in  business  and  in- 
dustry, cited  WFIL  Philadelphia  for 
"civic  initiative  and  service"  at  a  spe- 
cial luncheon  In  the  Bellevue- Strat- 
ford Hotel,  Philadelphia,  last  week. 


WHEREAS  school  children  of  yester- 
year heard  only  vaguely  of  their  school 
superintendent,  voice  of  J.  R.  Overturf, 
Sacramento,  Cal.,  superintendent,  per- 
sonally welcomed  some  20.000  students 
back  to  their  classes.  Arranged  by  KFBK 
Sacramento  in  cooperation  with  city 
school  system,  15-minute  address  by 
Overturf  from  station  studio  was  am- 
plified in  school  auditoriums. 


Page  58 


•    October  IS,  1945 


BROADCASTING    •    Broadcast  Advertising 


THIS  PROSPEROUS  AREA  IS  COVERED 
BY  THE  Z-BAR  NETWORK 


RADIO  TIME  ON  THE  Z-BAR  NET 


PAYS  OFF 


In  Montana  the  buying  power  is  concentrated  in  the 
southwest  "pay  dirt"  territory  with  30%  of  the  popula- 
tion, 55%  of  the  payroll.  Petroleum  refining  is  the  lead- 
ing industry,  wheat  the  leading  crop,  and  mineral  output 
alone  averages  $60,000,000  annually.  KPFA  Helena, 
KGIR  Butte,  and  KRBM  Bozeman  form  the  Z-Bar  Net, 
named  for  a  famous  Montana  cattle  brand  — and  the 
Z-Bar  Net  blankets  this  rich  market! 


Just  one  example :  The  Pay'n  Save  Super  Market  in  Butte 
sold  over  a  ton  of  cheese  in  a  week's  time  with  announce- 
ments only!  This  local  firm  now  grosses  over  a  million 
dollars  annually  . . .  using  radio  exclusively.  Strong  local 
shows  —  plus  top  NBC  Western  Division  programs  — 
plus  NBC  transcontinentals  .  .  .  another  "reason  why" 
that  again  in  this  section  NBC  is  the  network  most 
people  listen  to  most. 


WESTERN  DIVISION    ational  Broadcasting  Company 

HOLLYWOOD  Sunset  and  Vine   ★    SAN  FRANCISCO  Taylor  and  O'Farrell 


City 

Albuquerque,  New  Mex 
....  Billings,  Monte 
 Boise,  lot 


Station 

KOB  .  . 
KGHL  . 
KIDO  . 

KRBM  Bozeman,  Monlan 

KGIR  Butte,  Montan 

KOA  Denver,  Colored 

KTSM  El  Paso,  Texo 

KMJ  Fresno,  Californi 

KWJB  Globe,  Arizon 


Station  City 

KPFA  Helena,  Montana 

KFI  Los  Angeles,  California 

KMED  Medford,  Oregon 

KTAR  Phoenix,  Arizona 

KSEI  Pocatello,  Idaho 

KGW  Portland,  Oregon 

KYCA  Prescott,  Arizona 

KOH  Reno,  Nevada 

KCRA  Sacramento,  California 


Station  City 

KGLU  Safford,  Arizona 

KDYL  Salt  Lake  City,  Utah 

KFSD  San  Diego,  California 

KPO  San  Francisco,  California 

KOMO  Seattle,  Washington 

KHQ  Spokane,  Washington 

KVOA  Tucson,  Arizona 

KTFI  Twin  Falls,  Idaho 

KYUM  Yuma,  Arizona 


A  Service  of  Radio 
Corporation  of  America 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  59 


You  cannot  cover  the 
tremendous  New  York 
market  without  using 
WBNX,  because  .  .  . 
WBNX  reaches 


2,450,000  Jewish   speaking  persons 
1,523,000  Italian   speaking  persons 
1,235,000  German  speaking  persons 
660,000  Polish    speaking  persons 
• 

STRENGTHEN  your  present 
New  York  schedules  with 
WBNX.  Our  program  de- 
partment will  assist  you  in 

the  translation  of  your  copy., 


>00  WATTS  DIRECTIONAL  OVER  NEW  YORK 


FRANK  H.  COOLEY,  released  from 
Army,  has  been  appointed  agricul- 
tural coordinator  of  WHAS  Louis- 
ville, Ky.  He  has  taught  vocational  agri- 
culture in  Kansas  high  schools  and  held 
night  classes  for  adult  farmers  in  addi- 
tion to  working  with  farm  organiza- 
tions including  4-H  clubs,  Future 
Farmers  of  America  and  Farm  Bureau 
Federations. 

BERNARD  PERSON,  Dutch  newscaster 
in  CBS  shortwave  department,  was 
chosen  for  first  transatlantic  call  from 
Radio  Omroep  Nederland  in  Hilversum 
when  Dutch  censorship  on  outgoing 
calls  halted. 

DONALD  L.  FERGUSON,  freelance  news 
writer  in  Rio  de  Janeiro,  has  been 
named  by  NBC  to  handle  news  from 
that  city.  LEO  HOCHSTETTER,  head 
of  American  press  relations  in  Turkey 
during  the  war,  has  been  assigned  by 
NBC  to  Buenos  Aires. 

KATHERINE  KERRY,  former  commen- 
tator on  CBS  and  NBC,  has  joined 
KSFO  San  Francisco. 

AL  LAUGHERY,  released  from  the 
Army,  has  rejoined  news  staff  of  Don 
Lee  Broadcasting  System,  Hollywood. 

HOWARD  K.  SMITH,  CBS  correspond- 
ent, has  sailed  to  rejoin  the  network's 
European  staff  after  several  months  va- 
cation in  this  country.  He  will  go  to 
Berlin  to  relieve  CHARLES  COLLING- 
WOOD,  who  will  return  to  America. 

MACK  SWITZER  has  taken  over  the 
enlarged  department  of  special  events 
and  public  service  of  KLZ  Denver. 

BJORN  BJORNSON,  NBC  correspondent 
in  Europe  and  Scandinavia,  has  re- 
turned to  this  country  for  rest  and  re- 
assignment. 

BILL  McCAIN  and  JON  FARMER,  for- 
merly of  WBRC  Birmingham,  Ala.,  have 
joined  announcing  start  of  WAGA  At- 
lanta.  McCain,  producer  and  founder 


of  "The  Progressive  Farmer",  program 
transcribed  over  a  network  of  south- 
eastern and  western  stations,  has  made 
in  13  years  3,000  man-on-street  broad- 
casts and  approximately  24,000  15-min- 
ute  broadcasts.  He  will  take  over  "Tello- 
Test"  program  on  WAGA  and  do  news- 
casts and  special  features.  Well  known 
as  sports  commentator  and  record 
jockey,  Farmer  will  assist  on  "Tello- 
Test"  program. 

ARTHUR  GAETH,  Mutual  news  com- 
mentator, will  represent  the  network 
as  correspondent  in  central  and  eastern 
Europe,  and  will  be  replaced  on  his 
co-op  program  Monday  through  Friday 
11-11:15  a.m.,  effective  Oct.  15  by 
CECIL  BROWN. 


JACK  W.  BOLTER,  formerly  with  Port- 
land Oregonian  and  Chicago  Herald- 
American,  has  joined  WCCO  Minneapo- 
lis, as  news  writer. 


HARRY  C.  KLEMFUSS,  general  man- 
ager of  National  News-Features  Syndi- 
cate, New  York,  Oct.  19  will  celebrate 
the  20th  anniversary  of  what  he  be- 
lieves to  be  the  Initiation  of  first  con- 
sistent nightly  news  broadcasts  in  New 
York,  which  he  started  on  WMCA  New 
York  In  1925. 


MERRILL  MUELLER,  NBC  correspond- 
ent recently  returned  from  Tokyo,  is 
to  marry  Edith  Nicholson  upon  her  ar- 
rival from  London.  Miss  Nicholson  was 
a  British  agent  with  the  French  un- 
derground until  1943,  when  she  was 
smuggled  into  Spain  and  subsequently 
to  England. 

HANK  FISHER,  newscaster  and  an- 
nouncer of  WLW  Cincinnati,  is  to  marry 
Mary  Tanner  of  Effingham,  111.,  Oct.  20 
in  Cincinnati. 

DICK  WARD,  former  newspaper  re- 
porter, has  joined  the  news  staff  of 
CKEY  Toronto. 


PRomoTion  ^Jh 


JOHNNY  SINCLAIR,  who  left  sales  staff 
of  WCHS  Charleston,  W.  Va.,  to  join 
the  Navy  in  December  1941,  has  re- 
turned to  that  station  as  promotion 
manager. 

WILLARD  D.  EGOLF,  NAB  director  of 
public  relations,  Oct.  7  won  tennis  sin- 
gles    and  doubles 

  ■     championships     o  f 

^■■^  Kenwood  Country 

jfHH     n  Club,  Washington 

P^^SM  In  singles  he  defeat- 

l  H^Hi        ed    the    six  time 

*1H§  holder,  Dean  Judd, 
'9k  JMP*9B         later    pairing  with 

him    t0    take  the 
doubles.  While  com- 
'*  *~        'Jk.        mercial  manager  of 
di^Hk      KVOO  Tulsa,  Egolf 
was  city  singles  and 
HI      doubles  champion 
l      iiUHBi      and    one    of  Okla- 
homa's ranking 
Mr.  Egolf  players. 
SARA  V.  LIVERANCE  has  joined  pro- 
motion staff  of  WAGA  Atlanta.  For- 
merly with  WAIM  Anderson,  S.  C,  she 
also  has  six  years  experience  in  report- 
ing and  advertising  work  with  Ander- 
son newspapers. 

SCOTT  R.  CLAWSON,  after  four  years 
in  the  Army,  has  returned  to  KSL  Salt 
Lake  City  to  work  with  R.  L.  BERG- 
MAN, sales  service  supervisor. 
SAM  ELBER,  formerly  of  AM  trade 
paper  and  more  recently  with  the  Mer- 
chant Marine,  is  new  assistant  direc- 
tor of  promotion  and  publicity  of  WIP 
Philadelphia. 

BEE  STRAWWAY,  merchandising  man- 
ager of  WJZ  New  York,  resigns  Oct.  21 
to  join  the  merchandising  and  promo- 
tion staff  of  Life  Magazine. 


Tom  Mix  Book 
ALBUM  of  pictures  and  stories  of  Tom 
Mix  characters  is  center  of  October 
promotion  of  Ralston  Purina  Co.,  St. 
Louis,  sponsors  of  "Tom  Mix  and  His 
Ralston  Straight  Shooters"  on  262  Mu- 
tual stations.  Titled  "Official  Tom  Mix 
Photograph  Album",  book  and  "Tom 
Mix"  shirt  emblem  will  be  sent  as  a 
premium,  Oct.  19-Nov.  2,  for  10  cents 
and  seal  from  package  of  Ralston 
Whole  Wheat  Cereal  or  Instant  Rals- 
ton. Company  is  sponsoring  a  contest, 
Oct.  1-April  1,  among  promotion  man- 
agers of  stations  carrying  the  program, 
offering  prizes  totaling  $1,000  in  victory 
bonds  for  stations  having  largest  pre- 
mium returns  in  proportion  to  popu- 
lation of  listening  area.  Company  also 
provides  spot  announcements,  mats  and 
newspaper  releases  for  promotion  and 
furnishes  merchandising  departments 
of  stations  with  window  streamers 
showing  Tom  Mix  cast. 

KOME  Folder 
FOLDER  showing  types  of  planned 
promotion  used  by  KOME  Tulsa  to 
boost  shows  has  been  prepared  by  the 
station  as  first  in  series  of  promotion 
pieces.  Folder  shows  KOME  primary  cov- 
erage area  and  carries  illustrations  of 
program  promotion  methods  including 
use  of  movie  trailers,  bus  cards,  book 
marks,  menu  plugs,  promotional  broad- 
casts, courtesy  plugs. 

KFI  Contest 
AS  A  PUBLIC  service  enterprise  de- 
signed to  encourage  development  of 
youthful  artistic  talent,  KFI  Los  An- 
geles in  conjunction  with  Hollywood 
Bowl  Assn.,  for  third  consecutive  sea- 
son has  started  its  winter  KFI- Young 


OLD  HAND  at  grid  game,  Lou  Little 
(seated,  left)  learns  new  tricks  in  NBC 
television  studios  as  he  warms  up  for 
first  U.  S.  Rubber  Co.  telecast  on  WNBT 
New  York  of  Friday  Night  Quarterback. 
With  him,  Joe  Val  (seated,  right)  World- 
Telegram  sports  editor.  Standing  (1  to 
r),  Reynold  R.  Kraft,  NBC  television 
sales  manager;  C.  H.  Gilbert,  U.  S. 
Rubber  adv.  mgr.,  footwear  division. 


Artists'  Competition.  Instrumental  art- 
ists selected  from  preliminary  hearings 
are  featured  weekly  in  "Young  Artists" 
program  on  KFI.  Final  winners  are 
given  guest  solo  spots  with  Hollywood 
Bowl  Symphony  orchestra  directed  by 
Leopold  Stokowskl.  Scholarship  prizes 
are  given  for  further  coaching  and 
study  for  most  promising  talents.  Age 
limit  is  25  years. 

Program  Promotion 
FOLDER  simulating  a  baseball  score- 
card  promotes  Kate  Smith  and  Henry 
Aldrich  programs  at  "CBS  Field"  with 
"Game  Time,  8-8:55  p.m.  Fridays". 
Folder  includes  ads  for  Postum  and 
Grapenuts,  General  Foods  products  ad- 
vertised on  the  two  programs,  and  for 
the  other  GF  network  programs,  listed 
as  "other  big  league  events". 

Mutual  Kit 

LARGE  promotion  kit  has  been  Issued 
by  Mutual  for  the  network's  "Captain 
Midnight"  program,  resumed  Sept.  24 
by  The  Wander  Co.,  Chicago,  for  Oval- 
tine.  Kit  consists  of  comic  book  of  the 
character,  plus  suggestions  to  be  used 
in  radio  announcements,  newspapers,, 
dealers,  display,  and  showmanship  to- 
promote  listener  interest  in  program. 
Program  is  on  111  Mutual  stations. 

Special  Edition 
GOODYEAR  Tire  &  Rubber  Co.,  New 
Toronto,  Ont.,  has  issued  an  eight 
page  tabloid  special  edition  of  its  regu- 
lar staff  publication,  Goodyear  News,  to 
tell  the  story  of  its  Tuesday  evening 
Canadian  network  show  "Parade  of 
Song".  Promotion  for  the  CBC  Do- 
minion network  program  includes  pic- 
tures of  cast. 

KWKW  Contest 
BEAUTY  CONTEST  is  being  conducted 
by  KWKW  Pasadena,  Cal.,  in  conjunc- 
tion with  RKO  Radio  Pictures  Corp. 
Contest  is  open  to  all  girls  between  17 
and  30  years,  with  winner  to  be  crowned 
Miss  KWKW.  Winner  is  to  receive  a 
Victory  bond;  visit  to  RKO  studios  and 
luncheon  with  one  of  its  male  stars; 
voice  audition  at  KWKW;  cosmetic  kit 
and  numerous  other  prizes. 

Fire  Prevention 
ORIGINATED  and  promoted  by  WOWO 
Fort  Wayne,  Ind.,  advance  preparation 
for  local  Fire  Prevention  Week  con- 
sisted of  campaign  to  clean  and  re- 
move from  homes  all  combustible  ma- 
terials. City-wide  waste  paper  collec- 
tion was  planned. 

Surrender  Document 
FULL-SIZE  duplicates  of  a  replica  of 
the  "Instrument  of  Surrender"  signed 
aboard  U.S.S.  Missouri  in  Tokyo  Bay- 
are  being  distributed  by  Oklahoma 
Publishing  Co.  (WKY  Oklahoma  City). 

Service  Booth 
BOOTH  sponsored  by  WHEB  Ports- 
mouth, N.  H.,  at  Rochester  Fair  was 
devoted  to  finding  jobs  for  servicemen. 
Information  as  given  by  veterans  was: 
presented  to  prospective  employers. 

Report  Service 
IN  COOPERATION  with  American  Air- 
lines, WTHT  Hartford,  Conn.,  presented 
periodic  reports  of  World  Series  games 
to  passengers  awaiting  departure  from 
local  air  field. 


Page  60    •     October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


YOU  MAY  BE  ABLE  TO  MAKE 
GOLF'S  "GRAND  SLAM"*- 


B II T— YOU  CAN'T  DRIVE  "OUTSIDE"  BROAD- 
CASTS INTO  WESTERN  MICHIGAN! 

Much  as  a  sand-trap  stops  a  hard-hit  ball,  so  does  in  this  big  market,  and  that's  by  using  local  sta- 

the  unusual  fading  around  Western  Michigan  kill  tionsl 

off  "outside"  radio  waves — even  those  emanating  A  perfect  CBS  combination — WKZO  in  Kalama- 

from  super-powered  stations  in  not-distant  Detroit  zoo  and  WJEF  in  Grand  Rapids — offers  complete 

and  Chicago.  coverage  of  Western  Michigan.  Costs  are  entirely 

Sad,  perhaps  (for  you — though  fine  for  us!) —  reasonable,  and  listenership  very  high.  Let  us  give 

but  there's  only  one  way  to  reach  most  listeners  you  all  the  facts — or  ask  Free  &  Peters! 


Bobby  Jones  did  it  in  1930  when  he  won  the  British  Ama'eur,  British  Open,  American  Amateur,  American  Open. 


WKZO 


Vuo  kevit  COVHT* 


BOTH  OWNED  AND  OPERATED  BY  FETZER  BROADCASTING  COMPANY 
FREE  &  PETERS,  INC.,  EXCLUSIVE  NATIONAL  REPRESENTATIVES 

BROADCASTING    •    Broadcast  Advertising  October  15,  1945 


CH  I  C  A  G  O 

5000 watts  560kc 


Rgedcies  ^ 


BAYARD  &  ECCLESTON  Adv.,  Los  An- 
geles, has  dissolved  partnership  with 
JERE  BAYARD,  setting  up  his  own 
agency  under  firm  name  of  Jere  Bay- 
ard &  Associates  at  609  S.  Grand  Ave. 
J.  W.  ECCLESTON  Jr.  continues  at 
present  address  taut  will  move  his  agen- 
cy to  1060  S.  Broadway  on  Nov.  1. 
EUGENE  DOHERTY  is  radio  director 
of  latter  agency. 

HOWARD  F.  L.  HART,  released  from 
the  Army,  has  joined  S.  Duane  Lyon 
Inc.,  New  York,  as  account  executive. 
ROBERT  D.  KEMPTNER,  also  released 
from  the  Army,  is  new  copy  chief. 
CHARLES  GANNON,  formerly  vice- 
president  of  Arthur  Kudner  Inc.,  New 
York,  has  been  appointed  vice-presi- 
dent and  director  of  public  relations 
for  Benton  &  Bowles,  New  York. 
IRVING  WHITNEY  LYON,  copy  chief 
of  Doremus  &  Co.,  New  York,  has  been 
named  vice-president  in  charge  of  cre- 
ative planning. 

GERTRUDE  GENTZEL,  assistant  time 
buyer,  has  been  promoted  to  chief  time 
buyer  of  McCann-Erickson,  New  York. 
WILLIAM  C.  DEKKER  remains  director 
of  time  buying  and  station  relations. 
IRVING  L.  SHAW  has  formed  the  Shaw 
Adv.  Agency,  Philadelphia,  to  specialize 
in  radio  advertising  and  promotion. 
New  organization  is  located  at  1420 
Walnut  St. 

LEONARD  M.  GOLDSMITH,  former 
production  manager  of  Arthur  Rosen- 
burg  Agency,  New  York,  has  joined 
Strauss  Assoc.,  Philadelphia,  which  has 
moved  to  new  quarters.  New  address  of 
agency  is  1701  Fidelity-Philadelphia 
Trust  Bldg.  . 

HERB  RINGOLD,  who  served  in  the 
public  relations  department  of  War 
Dept.  during  the  war,  has  returned  to 
his  former  post  as  radio  director  of 
Philip  Klein  Adv.,  Philadelphia. 
MRS.  ROY  PORTER,  wife  of  NBC  Paris 
correspondent  and  formerly  with  Press 
Assn.,  has  been  appointed  head  of  the 
Paris  office  being  opened  by  Abbott 
Kimball  Co.,  New  York,  agency  spe- 
cializing in  fashion  accounts. 
JOHN  E.  VODICKA,  former  owner  of 
his  own  agency  in  Miami  Beach,  Fla.. 
has  joined  J.  M.  Hickerson  Inc.,  Miami 
Beach,  as  vice-president. 
AUSTIN  PETERSON,  former  Hollywood 
editorial  director  of  Young  &  Rubi- 
cam,  upon  release  from  AFRS  as  major, 
is  to  join  Ted  Bates  Inc.  as  West  Coast 
radio  director. 

BUD  PAGANUCCI  has  shifted  from 
New  York  to  Hollywood  as  J.  Walter 
Thompson  Co.  writer  on  NBC  "Kraft 
Music  Hall". 

TRACY  CLIFTON,  account  executive 
of  Robert  F.  Dennis  Inc.,  Los  Angeles 
agency,  is  on  30-day  leave  of  absence 
to  join  her  husband,  Col.  Pat  Patter- 
son, recently  returned  from  ETO. 
ROBERT  F.  DENNIS  Inc.,  Los  Angeles 
agency,  has  taken  additional  offices  at 
219  W.  Seventh  St. 

TED  SHERDEMAN,  released  as  lieuten- 
ant-colonel from  AFRS  after  37  months 
service,  has  joined  Lennen  &  Mitchell 
as  assistant  to  MANN  HOLINER,  vice- 
president  in  charge  of  radio.  Prior  to 
Army  service,  Sherdeman  was  producer 
of  Young  &  Rubicam  on  weekly  CBS 
"Silver  Theater"  program.  He  recently 
returned  to  Hollywood  from  Pacific. 
RAY  D.  CASEY,  former  public  relations 
officer  in  the  Army  before  his  release, 
has  rejoined  the  public  relations  de- 
partment of  N.  W.  Ayer  &  Son,  New 
York.  NORMAN  M.  BANKART.  dis- 
charged from  the  Navy,  also  has  re- 
joined the  agency  and  is  awaiting  as- 
signment at  Philadelphia  office. 
HUGH  K.  BOICE  Jr.,  for  four  years 
commercial  manager  of  WMBD  Peoria. 
111.,  has  joined  J.  P.  McKinney  &  Son, 
New  York,  as  manager  of  the  radio 
department.  Before  his  WMBD  connec- 
tion, Bolce  was  with  Free  &  Peters  and 
WNEW  New  York. 

PAUL  RADIN,  former  chief  of  films  for 
OWI  in  the  Balkans,  is  returning  from 
Europe  to  rejoin  staff  of  Buchanan  & 
Co.,  New  York,  as  account  executive. 
LT.  F.  B.  RYAN  Jr.,  USNR,  has  been  re- 
leased from  active  duty  by  the  Navy 
and  has  returned  to  Ruthrauff  &  Ryan, 
New  York,  resuming  post  of  vice-presi- 


dent and  treasurer.  Since  October  1942 
Lt.  Ryan  has  been  on  leave  to  serve 
as  commander  of  an  armed  guard  crew. 
JOHN  LIVINGSTON,  formerly  Pacific 
Coast  manager  for  Spot  Sales,  has 
joined  the  Los  Angeles  office  of  Adam 
J.  Young  Jr.  Inc. 

STANLEY  S.  BRILL,  former  columnist 
and  publishers  representative,  has  joined 
Seidel  Adv.,  New  York,  as  account 
executive  and  director  of  research. 
F.  E.  DAVIS,  released  after  four  years 
in  the  Navy,  has  returned  to  National 
Export  Advertising  Service,  New  York, 
as  an  account  executive. 
JOHN  FLYNN,  formerly  with  Kenyon 
Research  Corp.,  an  affiliate  of  Kenyon 
&  Eckhardt,  New  York,  has  joined 
Schacter,  Fain  &  Lent,  New  York,  as 
director  of  market  research. 
JUDSON  H.  IRISH,  formerly  with  J. 
Walter  Thompson  Co.,  New  York,  has 
joined  the  copy  department  of  Kenyon 
&  Eckhardt,  New  York. 
CHARLES  SANDAK  has  rejoined  Doug- 
las D.  Simon  Adv.,  New  York,  as  ac- 
count executive,  upon  release  from 
AAF. 

EDWARD  J.  MAAS,  formerly  with  J. 
Walter  Thompson  Co.,  New  York,  has 
joined  the  public  relations  and  pub- 
licity department  of  J.  M.  Mathes  Inc., 
New  York. 

CHARLES  A.  POOLER,  after  two  years 
in  the  armed  forces,  has  rejoined  Ben- 
ton &  Bowles,  New  York,  as  vice-presi- 
dent and  director  of  research. 
KATHERINE  WALTON,  formerly  head 
of  her  own  agency  in  Klamath  Falls, 
Ore.,  has  been  named  secretary  to  FIN 
HOLLINGER,  general  manager  of  KDB 
Santa  Barbara,  Cal. 

FRANK  BARTON,  formerly  with  N.  W 
Ayer  &  Son  and  CBS,  has  been  named 
manager  of  the  radio  department  of 
Benton  &  Bowles,  New  York.  He  will 
work  directly  with  WALTER  CRAIG, 
vice-president  in  charge  of  radio. 
O'CONNELL,  RAGEN  &  RICHARDSON, 
new  Tacoma,  Wash.,  advertising  agen- 
cy, has  established  offices  in  Puget 
Sound  Bldg. 

GERTH-PACIFIC  Adv.,  Los  Angeles, 
offices  at  412  W.  Sixth  St.,  recently  were 
gutted  by  fire  of  undetermined  origin. 
VAN  DAVIS,  formerly  in  charge  of  Los 
Angeles  office  of  Logan  &  Arnold,  has 
joined  Ivey  &  Ellington,  New  York,  as 
director  of  fashion  department.  Latter 
agency  also  has  taken  over  New  York 
offices  and  account  of  Logan  &  Arnold. 
EARLE  E.  HILDEBRAND,  with  release 
from  AAF,  has  been  appointed  account 
executive  of  J.  Walter  Thompson  Co., 
Los  Angeles. 

DANA  H.  JONES,  president  of  Dana 
Jones  Co.,  Los  Angeles  agency,  has  been 
appointed  chairman  of  recently  formed 
Employment  for  Service  Men  Commit- 
tee of  Los  Angeles  Adv.  Club. 
K.  W.  ANDERSON,  formerly  of  West- 
Marquis,  Los  Angeles  agency,  has  joined 
Booker-Cooper,  Los  Angeles,  as  ac- 
count executive. 

NEWTON  FREE,  former  account  execu- 
tive of  Evers-Whyte  Adv.,  Los  Angeles, 
has  established  his  own  agency  at  510 
S.  Spring  St. 

ARTHUR  TIBBALS  has  been  appointed 
copy  chief  of  Arthur  W.  Stowe  Adv., 
Los  Angeles  agency. 

NELSON  NEWMARK  has  been  appoint- 
ed art  director  of  Beaumont  &  Hoh- 
man,  Los  Angeles. 

GENE  NORMAN,  announcer  on  pro- 
duction staff  of  Lockwood-Shackelford 
Adv.,  Los  Angeles,  and  Doreen  Shapiro 
have  announced  their  engagement. 
J.  GAY  STEVENS,  service  director,  has 
been  made  Los  Angeles  resident  man- 
ager of  Garfield  &  Guild  Adv.,  succeed- 
ing TED  DAHL,  recently  resigned  to  join 
Charles  H.  Mayne  Co.  as  account  execu- 
tive. ELIZABETH  LIGHTBOURNE  has 
joined  Garfield  &  Guild  as  production 
manager  and  research  director. 
McNEILL  &  McCLEERY  Adv.  has 
moved  to  larger  quarters  in  Pershing 
Square  Bldg.,  448  South  Hill  St.,  Los  An- 
geles. Telephone  is  Michigan  7496. 
ALLEN  WILSON,  formerly  of  West- 
Holliday  Co.,  publishers  representative. 


HOMER  GRIFFITH  Radio  Productions. 

division  of  Homer  Griffith  Co.,  Holly- 
wood station  representative,  with  end 
of  war  has  been  re-established  under 
direction  of  IRENE  GRIFFITH.  Unit  is 
specializing  in  live  packaged  shows  as 
well  as  custom  built  programs. 
EDGAR  G.  HERRMANN,  associated  with 
Zenith  Radio  Corp.,  Chicago,  for  10 
years  as  assistant  vice-president  in 
charge  of  advertising,  has  joined  Emer- 
son Radio  &  Phonograph  Corp.,  New 
York,  as  sales  manager. 
ALFRED  ZEMLO,  former  WAIT  Chicago 
studio  control  engineer,  is  now  with 
Perfection  Transcriptions,  Chicago. 
WILLIAM  C.  BREARLEY,  formerly  of 
the  New  Jersey  Adv.  Council,  has  joined 
the  sales  staff  of  WOR  recording  stu- 
dio as  an  account  executive. 
ALBERT  R.  PERKINS,  radio  and  film 
director  for  Look  Magazine,  is  conduct- 
ing a  course  in  radio  writing  for  be- 
ginners at  NYU  on  Thursday  evenings. 
LT.  GEORGE  B.  MacGLENNON,  former 
advertising  manager  of  Muzak  Corp., 
New  York,  was  released  from  the  AAF 
Oct.  3  after  three  years  service. 
LEAR  Inc.,  Piqua,  O.,  has  appointed 
Hunt-Marquardt,  Boston,  as  distribu- 
tor for  Lear  home  radios  and  wire  re- 
corders. 

LT.  PIERRE  WEIS,  former  sales  repre- 
sentative for  Lang-Worth  Feature  Pro- 
grams, is  on  terminal  leave  and  is  un- 
derstood to  be  planning  to  return  to 
radio. 

GRETL  URBAN,  vice-president  of  As- 
sociated Music  Publishers,  New  York, 
has  been  elected  a  director  of  the  firm. 
C.  J.  STEVENS,  with  procurement  di- 
vision of  Crosley  Corp.,  Cincinnati,  has 
been  promoted  to  regional  manager  in 
the  sales  department  of  the  Crosley 
manufacturing  division.  Territory  in- 
cludes central  and  southern  Illinois. 
Missouri,  Kansas,  Oklahoma,  Iowa,  Ne- 
braska, Colorado  and  part  of  Wyoming. 
EDWARD  W.  SNOWDON,  released  from 
the  Army  after  3V2  years  of  service,  re- 
sumes his  duties  with  Charles  L.  Wag- 
ner, concert  and  opera  management 
firm,  to  handle  radio  bookings,  pub- 
licity and  advertising. 
SCREEN  PUBLICISTS  GUILD  will  be- 
gin organizing  the  radio  industry  press 
relations  department  in  Hollywood  as 
soon  as  film  studios  strike  is  ended. 
Under  plan  set  up  by  SPG,  every  radio 
show  will  be  compelled  to  carry  its  own 
unit  man,  operating  similar  to  pub- 
licity assignments  at  the  film  studios. 
Union  has  been  contacting  various 
publicity  men  and  women  for  some 
weeks  with  most  of  them  agreeable  to 
joining  SPG. 

CRAIG    DENNIS     Radio  Productions, 

Chicago,  has  purchased  exclusive 
rights  to  "Stay  Tuned  To  Terror"  from 
Johnny  Neblett  Productions,  Chicago. 
Craig  Dennis  has  announced  39  epi- 
sodes of  the  show,  written  by  Robert 
Bloch,  are  ready  for  distribution. 
JOSEPH  G.  DEVICO,  released  from 
U.  S.  Naval  Reserve,  has  been  appointed 
advertising  manager  of  Garod  Elec- 
tronics Corp.,  New  York. 


has  been  appointed  general  production 
manager  of  Barnes  Chase  Co.,  San 
Diego,  Cal.,  agency.  JACK  SPENCER, 
formerly  of  Advertising  Counselors. 
Phoenix,  has  been  appointed  to  simi- 
lar post  in  agency's  Los  Angeles  office. 
EARL  SHAW,  former  production  mana- 
ager  in  latter  office,  has  been  trans- 
ferred to  San  Diego  as  assistant  to  Mr. 
Wilson. 

WILLIAM  V.  SHAFTNER,  for  four  years 
with  FBI  and  prior  to  that  engaged  in 
radio,  publications  and  Chamber  of 
Commerce  activities,  has  joined  Gerth- 
Pacific  Adv.,  San  Francisco,  as  account 
executive. 

CHARLES  AMORY,  former  captain 
with  AAF  in  the  South  Pacific  and  pre- 
viously with  Lennen  &  Mitchell,  has 
joined  the  new  business  department  of 
Buchanan  &  Co.,  New  York. 
LT.  SAM  FULLER,  former  producer  of 
Young  &  Rubicam,  New  York,  and  now 
in  the  Navy,  has  been  made  chief  ol 
program  section,  AFRS,  Los  Angeles. 
J.  W.  THAIN,  vice-president  and  treas- 
urer of  McKim  Adv.,  Toronto  head-of- 
fice, has  been  appointed  secretary- 
treasurer  of  the  agency  on  the  retire- 
ment of  J.  B.  STEPHENS,  with  the 
agency  29  years. 


National  Representative 
250  PARK  AVE.,  NEW  YORK 


Page  62    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


WINTER  GARDEN 

'«  THEATRE 

*     OLSEN  £  JOHNSON 

«nL AFFfNG  ROOM  ONLY 
I        MARY  MARGARET 
j  MciR!DE 


tic  way  New  York's  theatre  audience  re- 
sponded to  your  special  one  night  appearance 
in  "Laffing  Room  Only."  But  there's  noth- 
ing particularly  astounding  about  that.  For 
day  after  day— 260  days  a  year— you  pack 
in  a  radio  audience  that  numbers  thousands 
and  thousands. 

It's  your  warmth  .  .  .  your  vitality  .  .  .  your 
apt  comments  on  current  events  . . .  the  way  you 
bring  out  the  naturalness  in  your  famous  radio 
guests  that  makes  such  multitudes  dial  660  .  .  . 
at  1  p.m..  ET,  Monday  through  Friday,  every 
week  of  the  year! 

There's  the  power  that  jam-packs  your  studio 
.  .  .  draws  truck  loads  of  fan  letters  a  year  ...  is 
all  but  cause  for  the  riot  squad  whenever  you 
mention  a  product! 

There's  the  alertness  that  gave  you  the  biggest 
"scoop"  of  the  San  Francisco  Conference,  the 
first  radar  demonstration  on  the  air,  and  sent 
you,  the  first  woman  columnist,  to  broadcast 
from  post-war  Europe. 

Eight  thousand  broadcasts  over  a  period  of 
eleven  triumphant  years  prove  your  success  is  no 
accident! 

All  of  which  goes  to  show  what  a  bang-up  job 
can  be  done  .  .  .  with  a  prodigious  program  like 
yours  ...  on  a  top-notch  station  like  ours! 


NBC's  Key  Station  *  New  York  I 


G     •     Broadcast  Advertising 


50,000  watts  •  680  fee. 

Represented  by  NBC  SPOT  SALES 

October  15,  1945    •    Page  63 


PRODUCTIOnffi 


Serving 
The  Third  Largest  Market 
in  the 
Fourth  Richest  State 


WCOL 

COLUMBUS 
The  Listening  Habit  of  Central  Ohio 


TO  THIS  ALREADY,  GREAT  YEAR  'ROUND  MARKET 


.  .  .  and  that,  Mister,  is  something! 
WIOD  covers  this  rich  and  responsi 
completely  as  Miami's  magic  sun. 


re  market  as 


Every  indication  points  to 
record  1945-46 


CHARLES  C.  BEVIS  Jr.,  released  from 
the  Navy  and  formerly  of  the  night 
program  department  of  NBC,  has 
been  appointed  executive  assistant  to 
JOHN  F.  ROYAL,  NBC  vice-president  in 
charge  of  television.  Others  returned 
from  the  services  include  J.  HARRISON 
HARTLEY,  out  of  Navy,  now  director 
of  special  features  for  television,  and 
NORAN  E.  (Nick)  KERSTA,  manager 
of  department.  Latter  was  with  Marine 
Corps. 

ARNOLD  HARTLEY,  WOV  New  York 
program  director,  is  father  of  a  girl. 
BERT  FRANK,  released  from  armed 
service,  and  VERNE  LOUDEN  have 
joined  KDYL  Salt  Lake  City  announc- 
ing staff.  Frank  formerly  was  with 
WD  AN  Danville,  111.,  WJJD  Chicago,  and 
KFOR  Lincoln,  Neb.  Louden  was  with 
KIDO  Boise,  Ida.,  and  previously  with 
KYA  San  Francisco. 

CHARLES  ROBERTS  has  been  pro- 
moted to  supervisor  of  announcers  and 
production  at  KLZ  Denver  with  de- 
parture of  PETE  SMYTHE,  who  left 
radio  to  become  a  dude  rancher. 
RICHARD  HUBBELL,  television  con- 
sultant and  production  manager,  broad- 
casting division,  Crosley  Corp.,  Cincin- 
nati, was  to  serve  as  chairman  of  the 
opening  session  of  Television  Institute 
Oct.    14,    at    Hotel    Commodore,  New 


DR.  FRANK  BLACK,  NBC  general 
music  director  and  conductor  of  "Gen- 
eral Motors  Symphony  of  the  Air",  has 
completed  the  score  of  his  first  musi- 
cal comedy,  "The  Duchess  Misbehaves". 
Play  is  scheduled  for  Broadway  late 
this  year. 

NEIL  MORRISON,  director  of  talks  and 
publications  for  CBC  Toronto,  has  re- 
turned from  two -month  trip  to  Great 
Britain  and  European  countries  where 
Canadian  troops  are  stationed.  He  went 
overseas  for  the  rehabilitation  infor- 
mation committee  of  the  Canadian 
Wartime  Information  Board. 
DICK  HALHED,  chief  announcer  of 
CBR  Vancouver,  has  been  moved  to  the 
production  staff  of  CBC  Winnipeg  to 
direct  various  CBC  network  programs. 
ORVILLE  FOSTER,  program  director 
of  WIND  Chicago,  has  been  granted  a 
leave  of  absence  because  of  poor 
health.  BROOKS  CONNELLY,  recently 
discharged  from  the  Navy,  has  returned 
to  his  post  as  assistant  program  direc- 
tor, a  position  he  held  for  seven  years. 
Connelly  will  supervise  night  opera- 
tions. 

JOHN  FLORA,  night  staff  announcer; 
WILLIAM  REILLY,  assistant  in  produc- 
tion department,  and  AL  TRILLING 
of  music  clearance  and  record  depart- 


RETURNED  FROM  ABROAD,  three  former  announcers  of  WCAU 
Philadelphia  were  interviewed  by  Powers  Gouraud  (above),  "Night  Owl." 
Interviewees,  Capt.  Walter  Shelden,  Capt.  John  Franklin,  Lt.  George 
Thomas  in  the  usual  order. 


JAMES  M.  UGote,  Gen.  Manoge 


5,000  WATTS  *  610  KC  *  NBC 

Page  64    •    October  15,  1945 


York  City.  He  also  was  to  speak  on 
"Radio  vs.  Television  Programming". 
Hubbell  is  author  of  "Television  Pro- 
gramming and  Production"  and  "4000 
Years  of  Television". 
CAROL  McCONAHA,  farm  home  direc- 
tor of  WLW  Cincinnati  for  2V2  years, 
has  resigned.  She  was  married  Oct.  6 
to  Lt.  Joel  D.  Rhodes,  USNR,  at  Cen- 
terville,  Ind. 

LT.  ROY  P.  ROGERS,  former  an- 
nouncer of  WJLB  Detroit  and  WCAR 
Pontiac,  has  been  discharged  from  the 
First  Army  under  the  point  system  and 
is  to  return  to  radio  announcing  in 
Detroit. 

DON  GILLIS,  production  director  of 
NBC  "General  Motors  Symphony  of 
the  Air",  has  composed  "Symphony  No. 
5",  describing  wartime  America.  Sym- 
phony had  its  premiere  on  program 
Oct.  14  with  performance  by  Dr.  Frank 
Black  and  NBC  symphony  orchestra. 
ADELAIDE  HAWLEY,  WEAF  New  York 
women's  commentator,  has  been  chosen 
"Woman  of  the  Year"  by  the  Wilson 
Club  of  women  employes  of  the  General 
Electric  Co.,  Bridgeport,  Conn.,  in  recog- 
nition of  work  she  has  done  in  radio 
and  on  the  screen. 

GEORGE  (Chuck)  OLDEN,  cartoonist 
has  joined  the  art  staff  of  CBS  televi- 
sion station  WCBW  New  York.  He  pro- 
duces descriptive  animated  cartoons 
used  on  station's  news  programs,  as  well 
as  graphs,  posters,  charts,  and  maps 
frequently  used  on  WCBW  shows. 
WILLIAM  CHAMBERS,  formerly  with 
NBC,  is  new  program  director  and  pro- 
duction manager  of  WMFF  Plattsburg, 
N.  Y.  BETTY  SMITH,  former  program 
director  for  WMFF,  shifts  to  head  of 
continuity  and  editor  of  women's 
features. 

RAYMOND  DIETRICH,  former  part- 
time  operator  with  KDB  Santa  Bar- 
bara, Cal.,  is  now  fulltime  announcer 
with  station. 


ment  of  WNEW  New  York  have  re- 
turned to  the  station  following  release 
from  armed  services. 

NORMAN  CORWIN,  CBS  producer- 
writer,  has  written  '"Untitled,  And  Other 
Radio  Plays",  new  book  to  be  published 
after  the  first  of  the  year  by  Harry 
Holt  &  Co. 

FRANK  BUTLER,  released  from  the 
Army,  has  rejoined  announcing  staff  of 
WCCO  Minneapolis. 

LYNN  WILLIAMS  has  returned  to  an- 
nouncing staff  of  WWL  New  Orleans 
after  three  years  in  AAF.  Formerly  he 
was  with  KFRO  Longview,  Tex.,  KELD 
Eldorado,  Tex.,  and  KWKH  Shreveport, 
La.  In  service  he  participated  in  sev- 
eral camp  radio  shows. 
ALLEN  R.  MENEFEE,  formerly  with 
KGFW  Kearney,  Neb.,  and  KHAS  Hast- 
ings, Neb.,  is  now  continuity  writer 
and  announcer  of  KVAK  Atchison. 
Kans. 

OLIVER  THORNBURG,  formerly  of 
WAGA  Atlanta  and  WLW  Cincinnati, 
has  been  named  program  director  of 
WMFJ  Daytona  Beach,  Fla.  He  suc- 
ceeds CRYSTEL  PALMER,  now  in 
charge  of  station  promotion.  JACK 
BOBBINS,  European  war  veteran,  is 
assistant  to  Mr.  Thorn  burg. 
PERSTON  L.  TAPLIN,  announcer  and 
"Yawn  Patrol"  personality,  has  rejoined 
WHCU  Ithaca,  N.  Y.,  after  3Vz  years  In 
the  Army.  He  managed  a  string  of  GI 
shows  across  England,  Normandy,  Bel- 
gium, Luxembourg  and  Germany  and 
also  was  radio  correspondent. 
TIM  O'SULLIVAN,  discharged  from 
military  service  Oct.  8  after  three  years 
as  flight  navigator,  is  back  with  an- 
nouncing staff  of  WGL  Fort  Wayne, 
Ind.  Fourth  veteran  to  join  WGL,  he 
(Continued  on  page  66) 


BROADCASTING    •    Broadcast  Advertising 


-  - 

*,Ji  vd-intoato  

tne  «*^*«v   


BCA  P'«ent 
D'\lf  ot  P'«,one 


Green  n° 

l0W  ?  m  Bonds 
OannV  ^e 
*°  PeGUaers\eeve 
Gre°<  °    Iv\  Caches 
Hymns ,  o\     ^  Uyy,ood 


Be  Beaut'*** 

K»rv  Theater 

Bob  Burns 
Oonn*»n9er 

SommY 

y/aU*  Time 

Greo*  fAomen^ 


»\\  Mbum  of  0  has  toro«y 

^-^-^.ic  „»«.  >••■■ 


N  B  C 


Affiliated  with  the  HONOLULU  ADVERTISER 
Represented  by  THE  KATZ  AGENCY,  INC. 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  65 


PRODUCTIOnf-Jf 


Careful  Aim  is  as  Necessary  in  Success- 
ful Advertising  as  it  is  in  the  Field 


KSOO 


SIOUX  FALLS.  SO.  DAKOTA 
1140  K  C  —  5000  WATTS 
National  Representatives 
HOWARD   H.   WILSON  CO. 


How  to  Test  Your  Purchase 
of  Radio  Time- 

First,  you 'want  a  market  that  is  able  to  buy. 
Second,  you  want  a  medium  that  is  able  to  reach 
and  sell  that  market. 

The  Richmond  market  is  permanent  and  stable 
with  industrial  plants  that  work  steadily,  peace- 
time or  wartime.  Richmond  enjoyed  the  greatest 
industrial  growth  of  any  large  American  city  of 
similiar  size  during  the  pre-war  decade. 

The  average  buying  power  of  a  Richmond  family 
is  $2,1 40  nearly  double  that  of  the  average  family 
in  the  nation.  WRNL  has  the  listening  ear  of  these 
people  who  have  the  money  to  spend.  WRNL 
can  do  a  selling  job  for  you. 


Affiliated  with  the 
American 
Broadcasting  Company 


mm 


Page  66     •     October  15,  1945 


(Continued  from  page  6*4) 
entered  radio  at  WLBC  Muncie,  Ind.. 
in  1939  and  moved  to  WGL  in  1941.  In 
32  missions  from  England  with  Eighth 
Air  Force,  he  won  DPC,  Air  Medal  with 
three  Oak  Leaf  Clusters,  Presidential 
Unit  Citation,  and  two  battle  stars  for 
ETO  ribbon.  He  has  been  special  serv- 
ice officer  and  radio  director  at  Elling- 
ton Field,  Houston,  in  charge  of  all 
radio  programs  originating  there. 
HAROLD  FITZGERALD  has  been  ap- 
pointed production  director  of  WKZO 
Kalamazoo,  Mich. 

BERT  SONIS,  former  program  director 
of  WSAZ  Huntington,  W.  Va.,  has  taken 
a  similar  position  with  WCHS  Charles- 
ton, W.  Va.,  replacing  JOE  HERGET, 
now  advertising  manager  of  West  Vir- 
ginia Review.  DICK  LANE  has  left 
WCHS  to  become  assistant  program  di- 
rector of  WSAZ. 

ELEANOR  BALZ,  manager  of  the  mo- 
tion picture  department  of  DuMont 
television  station  WABD  New  York, 
spoke  at  a  meeting  of  the  Business  and 
Professional  Women's  Club  of  Bronx- 
ville,  New  York,  Oct.  9,  on  opportuni- 
ties for  women  in  television. 
FRANK  WALDECKER,  WOR  New  York 
announcer,  is  father  of  a  girl. 
ROSALIE  ALLEN,  hill-billy  disc  Jockey 
at  WOV  New  York,  has  completed  a 
series  of  six  film  "soundies"  to  be  dis- 
tributed to  movie  juke  boxes  over  the 
country. 

CHARLES  CALVERT,  formerly  of  Black  - 
ett,  Sample  &  Hummert,  Chicago  and 
NBC,  that  city,  has  joined  KMPC 
Hollywood  as  producer. 
LEWIS  M.  COOK,  former  announcer  of 
KFI  Los  Angeles,  has  shifted  to  KECA 
Hollywood  replacing  JOHNNY  FOR- 
REST, resigned. 

DOROTHY  DIETZ  has  been  made  pro- 
duction assistant  to  DICK  MACK  on 
the  weekly  CBS  "Joan  Davis  Show". 
TRUE  BOARDMAN,  released  from 
AFRS  as  lieutenant-colonel,  is  to  re- 
turn to  radio  writing. 
WALTER  GERING,  writer-producer  of 
KECA  Hollywood,  is  father  of  a  boy 
born  Oct.  5. 

RALPH  BURGE,  formerly  of  WJBO 
Baton  Rouge,  La.,  and  N.  R.  (Tiny) 
MARTIN,  of  WCHV  Charlottesville,  Va., 
have  been  added  to  announcing  staff 
of  WHBQ  Memphis. 

GASTON  G.  DUNHAMEL,  announcer 
of  WHBQ  Memphis,  is  father  of  twin 
boys. 

DOROTHY  KELLEY,  continuity  writer 
of  WHEB  Portsmouth,  N.  H.,  is  to  be 
married  to  Eugene  Merrill,  released 
from  the  Army. 

JAMES  B.  DUNBAR,  manager  of  Dover 
remote  studios  of  WHEB  Portsmouth, 
N.  H.,  is  father  of  a  girl. 
JACK  LLOYD,  former  announcer  and 
sportscaster  of  WTHT  Hartford,  Conn., 
has  returned  to  the  station  after  three 
years  with  AAF  as  glider  pilot  in  Ninth 
Carrier  Command  in  ETO. 
LEW  KENT,  former  production  man- 
ager of  WMAZ  Macon,  Ga„  is  new 
member  of  announcing  staff  of  WCKY 
Cincinnati. 

PAUL  DAUGHERTY,  formerly  with 
WCKY  Cincinnati,  has  been  added  to 
announcing  staff  of  WAGA  Atlanta. 
FELIX  GRANT,  formerly  with  McCann- 
Erickson,  New  York,  released  from  the 
Coast  Guard,  has  been  named  an- 
nouncer at  WWDC  Washington. 
BILL  BURNETTE,  formerly  with  WIS 
Columbia,  S.  C,  is  new  program  di- 
rector of  WFIG  Sumter,  S.  C. 
RUTH  CHIAPPA,  former  continuity 
writer  with  WHKC  Columbus,  O.,  has 
been  added  to  continuity  staff  of 
WPAY  Portsmouth,  O.  CARL  (Bud) 
SUNKEL,  from  WHIZ  Zanesville,  O., 
and  GILBERT  BROOKS  are  new  an- 
nouncers with  WPAY. 

COMDR.  WILLIAM  STRANGE,  Royal 
Canadian  Navy,  has  been  appointed  di- 
rector of  naval  public  relations,  suc- 
ceeding H.  C.  HOWARD,  who  has  re- 
turned to  civilian  life  at  Montreal. 
Comdr.  Strange  is  former  producer. 
W.  S.  WOODFIELD  has  been  promoted 
to  assistant  program  director  of  CKRC 
Winnipeg. 

DRESSER  DAHLSTEAD,  formerly  west- 
ern division  chief  announcer  of  Ameri- 
can, with  release  from  the  Army  after 
two  years,  resumes  those  network 
duties  Oct.  15.  VIC  PERRIN,  who  has 
held  post  during  his  absence,  will  free- 
lance. 


RETURNED  veteran  and  former  an- 
nouncer of  WSYR  Syracuse,  Lt.  Bernard 
(Bud)  Stapleton,  reported  first  U.  S. 
soldier  to  raise  American  flag  ove'r 
Tokyo  [BROADCASTING,  Sept.  17]. 
tells  his  mother  and  WSYR  listeners 
the  story  of  his  war  experiences  on 
first  day  back.  He  will  retaurn  to  sta- 
tion staff  upon  expected  discharge. 


KNOX  MANNING,  CBS  Hollywood  news- 
caster, has  been  signed  by  Warner 
Bros.  Pictures  Inc.  to  do  narration  on 
"Ghost  of  Berchtesgaden",  a  short  sub- 
ject dealing  with  Nazism  in  America. 
FRANCES  McGUIRE  is  to  take  over  the 
eight  women's  programs  of  WIP  Phila- 
delphia. She  replaces  JOYCE  O'NEILL. 
WALT  MAGUIRE,  released  from  the 
Army,  has  returned  to  his  former  post 
as  program  director  of  WCAM  Camden. 
N.  J. 

THOMAS  RODGERS,  formerly  of  KQV 
Pittsburgh,  and  DOUGLAS  BROWN',  of 
WAIR  Winston-Salem,  N.  C,  have  been 
added  to  the  announcing  staff  of  KYW 
Philadelphia. 

LT.  JIM  ALEXY,  former  staff  member 
of  the  Philadelphia  Evening  Ledger 
and  now  out  of  the  Army,  has  joined 
the  announcing  staff  of  WHAT  Phila- 
delphia. 

KAY  CONLIN,  traffic  manager  of 
WPEN  Philadelphia,  has  announced 
her  engagement  to  Lt.  Jack  Dougherty. 
RHONA  LLOYD,  woman  commentator 
of  WCAU  Philadelphia,  leaves  for 
Europe  this  week  for  on-the-spot  broad- 
casts. 

HELEN  MARY  KNOX,  former  con- 
tinuity department  member  of  WBBM 
Chicago,  has  joined  KPHO  Phoenix  as 
women's  commentator. 
HOLLY  PEARCE  resumes  his  position 
as  studio  supervisor  at  WBBM  Chicago 
after  nearly  two  years  in  the  Army.  He 
served  with  OSS  in  CBI. 
CHARLES  IRVING,  American  "Curtain 
Time"  program  and  quizmaster  of 
"Coronet  Quick  Quiz",  has  moved  to 
New  York.  VINCENT  PELLETIER  re- 
places him  on  "Curtain  Time".  Latter 
show  has  been  cancelled  because  of 
new  time  on  Boston  Symphony. 


Guild  Discussions 

FOLLOWING  meeting  of  the 
Radio  Directors  Guild  and  four 
major  networks  Oct.  9  before  the 
New  York  State  Mediation  Board, 
the  guild  appointed  a  negotiating 
committee  which  held  individual 
discussions  with  networks  during 
the  week.  Committee  members  are 
Tony  Leader,  Bob  Shayon,  Ed  By- 
ron. Guild  and  networks  are  sched- 
uled to  reappear  before  mediation 
board  sometime  early  this  week. 


Distributors  Meet 

WESTERN  distributors  of  the 
Farnsworth  Television  &  Radio 
Corp.  convened  Oct.  1  at  the  Fair- 
mont Hotel,  San  Francisco,  to  view 
firm's  first  postwar  line  of  domestic 
receivers  and  phonograph-ra'dio 
combinations.  E.  H.  McCarthy, 
Farnsworth  sales  manager,  directed 
the  meeting. 


FOLDER  for  WMCA  New  York  "New 
World  A-Coming"  program  has  been 
issued  to  stations  to  promote  program 
for  sale  in  transcription  form. 


ROADCASTING    •    Broadcast  Advertising 


'>  ROADCASTING    •    Broadcast  Advertising 


MUTUAL  BROADCASTING  SYSTEM 


JOHN  ELMER 

GEORGE  H.  ROEDER 

President 

Genera/  Manager 

FREE  & 

PETERS,  Inc. 

Exclusive  Nati 

jnal  Representatives 

Retuiork  Recounts 


New  Business 


KNOX  Co.,  Hollywood  (Mendaco),  start- 
ed Sponsorship  Oct.  14  of  Murder  Is  My 
Hobby,  Sunday  4-4:30  p.m.  on  full  Mu- 
tual network.  Agency:  Raymond  Mor- 
gan Co.,  Hollywood. 

SIGNAL  OIL  Co.,  Los  Angeles,  Oct.  1 
started  for  52  weeks,  Fun  &  Mirth  with 
Eddie  Marr  on  14  American  Pacific  sta- 
tions, Mon.  thru  Fri.  2:25-2:30  p.m. 
(PWT).  Agency:  Barton  A.  Stebbins 
Adv.,  Los  Angeles. 

BOUBJOIS  Inc.,  New  York  (Evening  in 
Paris  perfume  and  cosmetics),  Oct.  11 
started  for  52  weeks  Powder  Box  Theater 
on  140  CBS  stations,  Thurs.  10:30-11 
p.m.  Agency:  Foote,  Cone  &  Belding. 


SWEETS  Corp.,  Hoboken,  N.  J.  (Toot- 
sie  Roll),  Oct.  6  started  Dick  Tracy, 
Sat.,  7:30-8  p.m.,  on  58  American  sta- 
tions for  52  weeks.  Agency:  Ivey  & 
Ellington,  N.  Y. 

CLUB  ALUMINUM  PRODUCTS  Co.,  Chi- 
cago (kitchen  cook-ware  and  house- 
hold cleaning  products),  Oct.  20  starts 
Club  Time  on  22  American  stations, 
Sat.  10:15-10:30  a.m.  Agency:  Trade 
Development  Corp.,  Chicago. 

IMPERIAL  OIL  Ltd.,  Toronto  (gaso- 
line), Oct.  27  starts  Imperial  Oil  Hockey 
Broadcasts  on  32  CBC  Trans-Canada 
and  8  CBC  French  network  stations. 
Sat.  9:05-10:30  p.m.  Agency:  MacLaren 
Adv.,  Toronto. 

ROBIN  HOOD  FLOUR  MILLS,  Mon- 
treal (cereals),  Oct.  4  started  Les  Tal- 
ents de  Chez  Nous  on  8  CBC  French 
network  stations,  Thurs.  8-8:30  p.m. 
Agency:  Young  &  Rubicam,  Toronto. 

COLGATE-PALMOLIVE-PEET  Co.,  To- 
ronto .  (Cashmere  products),  Oct.  6 
started  House  Party  on  27  CBC  Trans- 
Canada  stations,  Sat.  8:30-9  p.m.  Agen- 
cy: Spitzer  &  Mills,  Toronto. 

Renewals 

HALL  Bros.,  Kansas  City  (Hallmark 
greeting  cards),  Oct.  14  renewed  for  52 


weeks  Charlotte  Greenwood  on  full 
American  network,  Sun.  5:30-6  p.m. 
Agency:  Foote,  Cone  &  Belding,  Chi- 
cago. 

JOHN  H.  BECK  Inc.,  Springfield,  Mass. 
(hair  preparations),  Oct.  31  renews  for 
13  weeks  Beautiful  Music  on  11  New 
England  American  stations,  Wed.  4:15- 
4:45  p.m.  Agency:  Charles  H.  Shelden 
Co.,  Springfield,  Mass. 

LEVER  BROS.,  Cambridge,  Mass.  (Life- 
buoy), Oct.  4  renewed  for  52  weeks 
Bob  Burns  on  78  NBC  stations,  Thurs. 
7:30-8  p.m.  Agency:  Ruthrauff  &  Ryan, 
N.  Y. 

R.  J.  REYNOLDS  TOBACCO  Co.,  Wins- 
ton-Salem (Camel  cigarettes),  Oct.  4 
renewed  for  52  weeks  Abbott  &  Costello 
on  139  NBC  stations,  Thurs.  10-10:30 
p.m.  Agency:  William  Esty  &  Co.,  N.  Y. 

WILLIAMSON  CANDY  Co.,  Chicago 
(O  Henry  candy  bars),  Nov.  9  renews 
for  52  weeks  Famous  Jury  Trials  on  125 
American  stations,  Fri.  9-9:30  p.m. 
Agency:  Aubrey,  Moore  &  Wallace,  Chi- 
cago. 

GULF  OIL  Corp.,  Pittsburgh,  Nov.  4 
renews  We  the  People  Sunday  10:30-11 
p.m.  on  104  CBS  stations.  Agency: 
Young  &  Rubicam,  N.  Y. 

INTERNATIONAL  SILVER  of  Canada, 
Hamilton,  Ont.,  (silverware)  Jan.  6  re- 
news Ozzle  &  Harriett  to  March  31, 
1946,  on  24  CBC  Trans-Canada  stations, 
Sun.  6-6 :30  p.m.  Agency :  Young  &  Rubi- 
cam, Toronto. 

LEHN  &  FINK  PRODUCTS  Corp.,  New 
York  (Hinds  Honey  and  Almond  Cream 
hand  lotion),  Oct.  8  renewed  for  52 
weeks  B'ind  Date  on  175  American  sta- 
tions Fri.  8-8:30  p.m.  Agency:  William 
Esty  &  Co.,  New  York. 

LEWIS-HOWE  Co.,  St.  Louis  (Turns), 
Oct.  16  renews  for  52  weeks  Date  With 
Judy  on  137  NBC  stations  Tues.  8:30-9 
p.m.  Agency:  Roche-Williams  &  Cleary, 
Chicago. 

Net  Changes 

GUITTARD  CHOCOLATE  Co.,  San 
Francisco  (sweet  ground  chocolate), 
sh1fts  That's  A  Good  Tdsa  on  CBS  Pa- 
cific stations  fr">m  Sat.  9:30-9:45  p.m. 
(T>ST)  to  S*t.  6:30-6:45  p.m.  Agency: 
Garfield  &  Guild  Adv.,  San  Francisco. 

MARS  Inc..  Chicago  (Mars  candy  bars), 
Oct.  11  shifted  Certain  Time  on  Ameri- 
can from  Wed.  9-9:30  p.m.  to  Th^rs. 
10-10:30  p.m.  Agency:  Grant  Adv.,  Chi- 
cago. 

SINCLAIR  REFINING  Co.,  New  York 
(netrolenm  products) ,  Oct.  15  shifts 
Frank  Sinf^ser,  rews  commentator, 
from  Tues.-Thurs.-Rat..  8-8:15  p.m.  to 
Mon.-Wed.-Wri.,  7:30-7:45  t>.m.  on  175 
Mvtual  stations.  Agency:  Hixon-O'Don- 
nell,  N.  Y. 


WOR  Salutes  WQXR 

WOR  New  York  Oct.  6  saluted 
WQXR  New  York  with  a  half-hour 
program  to  express  public  annre- 
ciation  of  the  spirit  of  friendship 
and  cooperation  shown  by  WQXR 
during  the  recent  elevator  strike 
in  New  York.  WQXR  made  ar- 
rangements for  WOR,  whose  24th 
floor  headrjuarters  were  not  easily 
approached,  to  use  WQXR's  facili- 
ties for  the  presentation  of  news 
broadcasts.  Leon  Barzin,  orchestral 
director  of  WQXR,  directed  the 
WOR  orchestra  in  the  special  pro- 
gram of  musical  tribute. 


Y.  &  R.  in  Mexico 

YOUNG  &  RUBICAM  has  estab- 
lished a  subsidiary  in -Mexico  called 
Young  &  Rubicam,  Mexico,  S.  A. 
for  the  primary  purpose  of  serving 
clients  who  are  interested  in  the 
Mexican  market.  Office  will  be  man- 
aged by  William  F.  Geeslin,  for- 
merly in  New  York.  Assisting  him 
will  be  Edgar  Huymans,  well  known 
in  Mexican  business  and  advertis- 
ing circles.  Mr.  Huymans  will  also 
be  assistant  treasurer  and  secre- 
tary of  the  Mexican  company. 


Concert  Series 
NEW  SERIES  of  programs  discussing 
forthcoming  concerts  of  New  York 
Symphony  are  sponsored  on  WQXR 
New  York  by  City  Center  of  Music 
and  Drama,  New  York.  Broadcasts 
started  Sept.  29  and  Oct.  6,  and  will  be 
aired  on  alternate  Saturdays,  5:45-6 
p.m.  through  March  1946. 

School  Quiz 
WITH  entire  program  written  and  per- 
formed by  school  children  of  the  4th. 
5th  and  6th  grades,  "Chicago  Times- 
WLS  Radio  Quiz  Down"  started  on  the 
Chicago  station  Oct.  13  as  Saturday 
morning  half-hour  series.  Originating 
from  the  Stevens  Hotel,  program  has 
as  m.c.  Harv  Fischman,  member  of  the 
Quiz  Kids.  Questions  are  confined  to 
subjects  studied  in  those  grades. 

Submarine  Salute 
NEW  quarter-hour  program,  "Subma- 
rine Salute",  is  carried  on  WWL  New 
Orleans,  Tuesday  and  Thursday  1  p.m. 
Sponsored  by  local  Friedberg's  Clothing 
Store,  "Salute"  on  initial  broadcast 
honored  Capt.  Joseph  Willingham,  com- 
mander of  submarine  fleet  now  in  Gulf 
area. 

Safety  Series 
DRAWING  material  from  files  of  Los 
Angeles  Police  Dept.,  weekly  quarter- 
hour  "Design  for  Death",  has  been 
started  on  KECA  Hollywood.  Presented 
in  cooperation  with  education  unit  of 
police  department  traffic  division,  safety 
series  is  written  and  produced  by  Bill 
Holmes.  Sgt.  Frank  Crewe  is  narrator. 

School  Schedules 
TEN  NEW  YORK  Board  of  Education 
series  will  start  on  WNYC  New  York 
during  the  week  of  Oct.  14  on  subjects 
ranging  from  folk  stories  of  the  world 
to  news  discussion  programs  by  ele- 
mentary school  pupils.  Broadcasts  will 
be  made  twice  daily,  Monday  through 
Friday,  originating  in  Brooklyn  Tech- 
nical High  School  studios. 

Dance  Series 
SERIES  of  dance  programs,  "Choreo- 
tones",  is  presented  on  CBS  television 
station  WCBW  New  York  as  monthly 
quarter-hour  feature.  Centering  on 
modern  dance,  shows  are  accompanied 
by  narration  and  recorded  music. 

WJNO  Mailbag 
MONDAY   through    Friday  45-minute- 
program  started  by  WJNO  West  Palm 
Beach,   Fla.,    for    women    audience  is 
"Dave  Webster's  Morning  Mail  Bag". 


WTIC-FM  Plans 

A  NEW  1,000-watt  REL  power 
freqency  converter  has  been  ordered 
by  WTIC  Hartford,  Conn.,  and  will 
make  WTIC-FM  one  of  the  first 
stations  to  operate  on  the  new  FM 
frequencies  assigned  by  FCC,  ac- 
cording to  WTIC  General  Manager 
Paul  W.  Morency.  Station  plans  to 
operate  FM  on  temporary  assign- 
ment of  96.5  mc  beginning  Jan.  1 
and  switch  to  permanently  assigned 
frequency  of  93.5  mc  late  in  the 
spring.  In  the  interim,  WTIC-FM 
will  also  maintain  program  service 
on  its  old  assigned  FM  frequency 
of  45.3  mc. 


Hooper  to  Speak 

C.  E.  HOOPER,  president,  C.  E. 
Hooper  Inc.,  will  answer  the  ques- 
tion: "What  Is  the  Pattern  of  Post- 
war Radio  Audience  Measure- 
ment?" Oct.  18  at  the  season's 
opening  radio  luncheon  meeting  of 
the  American  Marketing  Assn.  at 
Sheraton  Hotel,  New  York.  Law- 
rence Hubbard,  research  director, 
Duane  Jones  Co.,  chairman  of  the 
radio  group,  will  preside. 


JACKSONVILLE, 


WPDQ 


FLORIDA 


presents 

"The  New  Jacksonville  Story 
From  8  To  8" 

Based  on  the  Summer,  1945,  Hooper  Audience  Survey 


TIME 

WPDQ 

Station 
A 

Station 
B 

Station 
C 

MORNING 
(8  -  noon) 

39.8 

12.7 

34.3 

13.1 

AFTERNOON 
(noon  - 6  p.m. 

23.0 

18.0 

39.4 

19.5 

EARLY  EVENING 
(6-8  p.m.) 

22.8 

20.4 

41.5 

15.3 

DOING  AN  OUTSTANDING  JOB 
FOR  LISTENERS  AND  ADVERTISERS 
IN  FLORIDA'S  GREATEST  CITY! 

Your  nearest  Hollingbery  man 
knows  the  full  story 
JACKSONVILLE   BROADCASTING  CORP. 

ROBERT  R.  FEAGIN.  GENERAL  MANAGER 


Page  68    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


IT 


Here  are  some  of 
the  interesting  facts  in 
regard  to  competitive  programs 

WLAV  wins  every  hour 
daily  8:00  AM  through  1:00 
PM  with  an  exception  of 
11:00-  12:00  noon  Saturday 
and  12:00-  1:00  PM  on 
Tuesday 


MAY 
1945 

(AUDIENCE  DOMINATION  BY  HOURS) 

Of  the  1 00  hours  surveyed: 

STATION  -  WLAV  dominates  49  hours 
STATION  -  B  dominates  46  hours 
STATION  -  C  dominates  4  hours 
STATION -D         dominates    I  hour 


All  of  which  adds  up  to  more  listeners,  more  economically  in 
the  Grand  Rapids  area.  A  fact  which  means  increased  selling 
power  for  WLAV  advertisers  on  a  results-per-dollar  basis. 


1340  On  Your  DlaT- 

\.         AFFILIATED  WITH 

American- Broadcasting  Co. 


QILflV 

^Ike  Ifrcestcdcf  sc&oyA&cA,  a£cl£ovks 


GRflllD  RAPIDS.  miCHIGflll 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  69 


ON  THE  SERVICE  FRONT 


Need  for  Morale  Boost  Greater 
With  Occupation,  Says  AFRS 


Advertisers,  WLAW  is  your 
best  buy  in  Industrial  New 
ENGLAND!  WLAWs  5000 
watt  power  serves  New  Eng- 
land's 3rd  Largest  Concen- 
trated Audience — 1 ,902,591 
daytime  listeners  in  181 
cities  and  towns. 

5000  WATTS    680  Kc. 

WLAW,  LAWRENCE,  MASS. 
NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


WHAT  WILL  happen  to  the  most 
widespread  "network"  in  the  world 
— the  Armed  Forces  Radio  Service 
— now  that  the  war  is  over? 

When  will  the  equipment  and  doz- 
ens of  transmitters  ranging  from 
25  w  to  10,000  w  be  made  available 
for  sale  to  commercial  broadcast- 
ers? And  how  is  AFRS  to  continue 
with  great  numbers  of  its  person- 
nel donning  civvies  ? 

The  questions  can  be  answered 
in  one  sentence,  says  AFRS.  The 
need  for  morale  boosters  is  even 
greater  with  occupation  forces  than 
with  fighting  troops.  The  war  isn't 
over  for  hundreds  of  thousands  of 
GI's  until  every  base  is  closed  down. 

There  are  now  161  AFRS  sta- 
tions in  operation,  throughout  the 
Pacific  islands,  Japan,  China, 
Burma,  India,  and  in  Italy  and  Eu- 
rope, where  AFRS  is  known  as 
American  Forces  Network.  In  ad- 
dition there  are  47  government 
and/or  commercial  stations  sub- 
scribing to  the  service  and  110  hos- 
pital outlets.  In  Japan  and  Ger- 
many, AFRS  is  expanding,  rather 
than  decreasing  facilities. 

Latest  available  reports  show  but 
five  stations  closed  down.  The  equip- 
ment will  be  released  and  turned 


„  ioi  ****** 


ld,0f  *»»»r° 


4th  i« 


Buying 


Income 


over  to  the  Army-Navy  Surplus 
Property  Disposal  Board.  These  are 
probably  250  w  to  1,000  w  stations 


that  were  operating  in  the  Persian 
Gulf  Command,  Burma  and  China. 

Difficulty  in  getting  them  on  the 
"market"  through  Surplus  Property 
is  mainly  shipping.  All  transport 
facilities  are  in  use  to  bring  men 
home.  Equipment  comes  second.  It 
will  doubtless  be  eight  or  ten  months 
before  the  transmitters  and  control 
equipment  are  offered  to  the  pub- 
(Continued  on  page  72) 


CAPTURE  OF  WARSAW  BUTCHER 


AS  SOON  as. correspondents  were  allowed  to  carry  side  arms  for  their 
protection  in  Japan,  two  of  them  went  out  and  captured  a  war  criminal. 
Correspondents  were  Clark  Lee,  INS,  and  Robert  Brumby,  Mutual. 
Criminal  was  Joseph  Albert  Meissinger,  a  Nazi,  reputed  to  have  been 
heavily  armed.  He  had  boasted  several  times  that  he  would  shoot  five 
Americans  and  then  kill  himself  rather  than  be  taken  alive.  He  was  in 
a  hotel  near  Mt.  Fujiyama  when  the  two  newsmen  entered,  recognized 
him  and  took  him  prisoner.  Dramatic  capture  was  caught  by  newsreel 
cameraman  also  on  the  spot,  conveniently  enough. 


■iiiiiiM 


Lee  and  Brumby  draw  their  guns. 


mm 


1111 


s«lif 


Meissinger  signs  informal  surrender  to  Brumby  (I)  and  Lee. 


Page  70    •    October  15,  1945 


The  Nazi  resigns  himself  to  the  correspondents'  custody. 

BROADCASTING    •    Broadcast  Advertising 


For  the  Record  . . . 

CFRB  SUPPLIES 

THE  NEWS  OF  THE  MOMENT, 

AT  THE  RIGHT  MOMENT 


Throughout  the  six  years  of  war,  this  station  stuck  to  its  policy 
of  being  first  with  the  news  whenever  possible,  but  never  at  the 
expense  of  authenticity.  Authoritative  newscasts  were  broadcast 
daily  at  regular  intervals,  carefully  timed  to  suit  the  greatest 
number  of  people.  And  our  capable  staff  of  newscasters  and  com- 
mentators stood  ready,  during  the  history-making  last  days,  to 
interrupt  any  programme,  whenever  a  flash  of  vital  importance 
came  through.  But  this  was  done  only  when  the  item  warranted 
such  an  extreme  measure  and  every  precaution  was  taken  to  ensure 
against  the  possibility  of  error. 

FALSE  REPORTS  HAVE  NO  PLACE  ON  CFRB.  We  recognize 
the  danger  of  haste  in  handling  news  . . .  especially  transcendant 
news  at  the  time  of  world-shaking  conflict.  There  is  nothing  more 
dangerous  to  a  war-anxious  world  than  a  hair-trigger,  scoop- 
conscious  broadcaster.  Knowing  his  company  is  averse  to  any  public 
exploitation  of  mere  speed  is  the  best  guarantee  any  newsman  can 
have  that  integrity  comes  first.  And  CFRB  would  rather  lose  an 

First  for  INFORMATION! 


hour  of  time  than  an  ounce  of  integrity  in  handling  news.  Let  us 
repeat  our  credo:  CFRB  wants  to  be  first  with  the  news  whenever 
it  can  and  as  often  as  it  can  but  CFRB  would  rather  be  last,  or 
never  broadcast  certain  material  at  all,  than  to  rush  on  the  air 
with  news  that  should  not  have  been  put  out. 

How  well  this  policy  has  served  our  listeners  will  be  remembered 
from  the  furor  of  false  talk  of  peace  with  Japan,  when  there  was 
no  such  furor  over  the  CFRB  microphones.  We  pledge,  in  peace 
as  in  war,  CFRB  will  never  let  the  sweep-second  hand  of  a  stop 
watch  outweigh  our  grave  responsibility  to  be  accurate,  first  or 
last  .  .  .  but  all  the  time! 


860  KC  TORONTO 
10,000  WATTS  OF  SELLING  POWER 


First  tor  ENTERTAINMENT!  First  for  INSPIRATION ! 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  71 


ewis,  jr. 


.  .  .  because  Fulton  Lewis,  jr.,  not  onily  reports 
the  news,  but  often  makes  it!   That's  why  he 

reaches  a  vast  audience  and  is  the  most  widely 
sponsored  "cooperative"  on  the  air — 

with  181  stations  sold.  He  can  do  a  selling 
job  for  you,  too!    Availabilities  are  going 

fast — act  now!  Originating  from  WOL, 
Washington,  D.  C.    Write,  Phone  or  Wire 
at  once  to — 

Cooperative  Program  Department 
MUTUAL  BROADCASTING  SYSTEM 

1440  Broadway,  New  York  18,  N.  Y. 


Service  Front 

(Continued  from  page  70) 
lie.  Even  then,  equipment  may  not 
be  in  top  shape  because  of  the 
tropical    conditions    under  which 
many  of  them  were  operating. 

It  will  be  a  tough  road  ahead 
for  AFRS  with  so  many  of  its  men 
who  have  served  long  overseas, 
many  with  combat  records,  being 
discharged.  But  the  service  will  con- 
tinue, with  replacements  by  low 
point  men  of  the  Army,  Navy,  Ma- 
rine Corps  and  Coast  Guard,  all 
of  which  take  part  in  the  opera- 
tions. 

*      *  * 

New  Radio  Device 

WRAPS  have  been  lifted  from  a 
new  radio  device  which  kept  step 
with  fast  moving  Allied  armor  in 
Europe.  It  is  said  to  hold  great  pos- 
sibilities for  solving  a  lot  of  com- 
munication problems  in  a  peace- 
time world. 

In  the  San  Francisco  Presidio 
the  Army  Signal  Corps  is  conduct- 
ing exhaustive  tests  of  four  types 
of  the  equipment,  a  sort  of  radio 
octopus  which  can  send  and  receive 
as  many  as  eight  voice  signals  or 
96  telegraphic  circuits  simultahe^ 
ously,  and  can  detach  one  voice 
channel  to  take  care  of  six  tele- 
types at  once. 

Over  its  complicated  mechanism 
it  is  possible  to  send  and  receive 
telephoto,  television  and  teletype 
signals  as  well  as  ordinary  voice. 
Its  weight  is  around  300  pounds. 
Technically,  it  provides  two-way 
communication  impossible  with 
older  type  of  radio  and  telephonic 
equipment.  It  sends  and  receives 
a  strong  clear  signal,  and  operates 
on  a  relay  system  that  has  reached 
as  far  as  175  miles  in  tests. 


Newscaster  McMahon 

A  FAVORITE  newscaster  of  serv- 
icemen in  ETO  is  a  Navy  man, 
S  3/c  Charles  A.  McMahon,  a  radio 
veteran  of  14  years  in  radio.  His 
broadcasts  are  carried  daily  on 
American  Forces  Network  stations 
throughout  England  and  ETO.  He 
has  been  program  director  on  the 
Esso  Reporter  with  WCSC  Charles- 
ton, S.  C,  newscaster  with  WCPO 
Cincinnati,  KNOX  Knoxville, 
WSPA  Spartanburg,  S.  C,  and 
news  manager  of  WELI  New 
Haven. 


Maj.  Sherman  Returns 

MAJ.  JOHN  M.  SHERMAN,  tech- 
nical director  and  chief  engineer 
of  WTCN  Minneapolis,  on  leave, 
has  been  released  from  the  Army 
where  he  served  with  headquarters, 
AAF  as  communications  and  radar 
officer  of  the  rescue  and  survival 
branch  in  the  office  of  the  Assistant 
Chief  of  Air  Staff  Operations.  He 
plans  to  return  to  WTCN. 

*      *  * 
Elson  Airs  Games 

FIRST  SPORTS  assignment  by 
Bob  Elson  since  his  discharge  from 
the   Navy  as   a  lieutenant  com- 


KFBK  Ban  Justified 

WARTIME  decision  of  Mc- 
Clatchy  Broadcasting  Co.'s 
KFBK  Sacramento  to  ban 
ad  lib  programs  for  fear  they 
might  be  heard  in  Japan  and 
used  in  an  effort  to  broadcast 
a  coded  signal  appears  jus- 
tified. Sl/c  Eugene  Farber  of 
Sacramento  wrote  from  Ja- 
pan that  KFBK  is  being 
heard  easily.  "I  sat  up  all 
night  listening  to  my  home- 
town station,"  he  said.  "For 
several  hours  you  were  really 
banging  in  but  after  awhile 
you  began  to  fade  a  little.  You 
were,  however,  readable  all  of 
the  time.  ...  It  has  been  36 
hours  and  there  are  no  signs 
of  complete  fading." 


mander  will  be  the  description  of 
the  Chicago  Blackhawks  hockey 
games  to  be  aired  over  WIND 
Chicago,  starting  Oct.  25.  All 
games  are  sponsored  by  the  Chi- 
cago Daily  News  and  will  be  aired 
at  10  p.m.  (CST). 

Sgt.  Hunter  in  Japan 

SGT.  JAMES  HUNTER,  formerly 
with  WPAT  Paterson,  has  joined 
the  staff  of  the  first  American 
broadcasting  station  ever  operated 
in  Japan.  Sgt.  Hunter's  wife,  Ber- 
tha Hunter,  is  a  member  of 
WPAT's  office  staff. 


Fall  Meeting 

FUTURE  of  radar  will  be  discussed 
by  L.  A.  DuBridge  of  the  Radia- 
tion Laboratory  of  Mass.  Institute 
of  Technology  on  Nov.  13  at  the 
closing  dinner  session  of  the  joint 
fall  meeting  of  the  Institute  of 
Radio  Engineers  and  the  engineer- 
ing department  of  Radio  Manufac- 
turers Assn.,  to  be  held  Nov.  12-13 
at  Sheraton  Hotel,  Rochester,  N.  Y. 
Tentative  agenda  includes  papers 
on  television  developments,  the  ra- 
dio proximity  fuse,  magnetic  wire 
recording  and  other  developments 
which  could  not  be  publicly  dis- 
cussed during  the  war. 


Sign  American 

CLUB  ALUMINUM  Products  Co., 
Chicago,  Oct.  20  begins  sponsorship 
on  American  network  stations  of 
Club  Time,  Saturday  variety  pro- 
gram, 9:15-9:30  a.m.  (CST).  Con- 
tract placed  through  Trade  Devel- 
opment Corp.,  Chicago. 

Swift  &  Co.,  Chicago,  has  re- 
newed 8:30-8:45  a.m.  portion  of 
American  Breakfast  Club  on  191 
stations.  Contract  for  52  weeks 
placed  through  J.  Walter  Thomp- 
son Co.,  Chicago. 


ANA  Meeting 

ASSN.  OF  NATIONAL  ADVER- 
TISERS meets  Nov.  18-20  at  the 
Hotel  Pennsylvania,  New  York, 
for  36th  annual  convention. 


Page  72    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


'ho  said  the  Engineer  doesn't  want  good- 
looking  equipment?  Or  who  said  the  Manager 
doesn't  give  a  hang  for  efficiency?  People  may 
have  believed  that  once— but  no  more. 

Which  explains  why  the  new  GATES  Equipment 
is  all  built  for  engineering  efficiency  plus  modern, 
streamlined  appearance.  A  GATES-equipped 
Station  is  a  joy  to  work  with— and  a  pleasure  to 
see.  You,  too,  will  like  the  looks— and  the  opera- 


WANT  THE  SAME 
THINGS ...  AND 

WE  GIVE  IT 
TO  THEM! 


tion— of  the  new  GATES  Transmitting  Equipment. 
Write  for  details  about  it.  And  ask  about  the 
GATES  Priority  System  for  Prompt  Post-War  De- 
livery! Gates  Radio  Co.,  Quincy,  III. 


THE   GATES   TRANSCRIPTION  TURNTABLE 
IS    DESIGNED    FOR    EXCEPTIONAL  PERFORMANCE 


You  get  heavy,  rugged  construction  without  sacrificing 
precision  performance,  when  you  install  this  outstanding 
turntable;  which  gives  you  instantaneous  speed  change  and 
"wow"  free  reproduction.  This  turntable  is  designed  for 
hardest,  most  exacting  use— combines  harmonious,  modern 
appearance  with  the  best  standards  of  performance. 


WRITE  TODAY  FOR  DETAILED  BULLETIN 


PROGRESS  REPORT 

GATES  is  now  in  full  production 
on  civilian  equipment  and  can 
make  prompt  delivery  on  many 
popular  items. 


QUINCY,  ILLINOIS 


mm 


EXCLUSIVE   MANUFACTURERS    OF    RADIO    TRANSMITTING    EQUIPMENT   SINCE  1922 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  73 


GENERAL  MILLS,  Minnea  polls, 
through  Dancer,  Fitzgerald  &  Sam- 
ple, Chicago,  will  begin  sponsorship 
effective  Oct.  29  of  the  "Mississippi 
Farm  Hour"  over  full  Mississippi  Val- 
ley Network.  Program  will  be  heard 
Monday  through  Saturday  6-7  a.m. 
(CST),  and  is  result  of  surveys  of  lis- 
tener requirements  of  rural  and  small 
town  audiences,  according  to  John 
Boler,  chairman  of  North  Central  Broad- 
casting System,  operator  of  MVN.  Five 
minutes  of  each  broadcast  will  be  taken 
over  by  all  75  affiliates  of  MVN  for 
local  livestock,  market,  grain  and 
weather  reports.  In  addition  to  music 
by  a  15-piece  orchestra,  male  quartet 
and  soloists,  outstanding  farm  leaders 
will  be  featured.  Station  affiliates  also 
will  be  invited  to  take  over  half  hour 
of  program  as  "guest"  stations  and  an 
annual  award  will  be  made  to  program 
directors  who  contribute  best  locally 
produced  rural  program. 

LONGINES-WITTNAUER  Watch  Co., 
New  York,  in  early  1946  on  yet  unchosen 
network  plans  to  sponsor  series  of  13 
half-hour  radio  plays  on  aviation  sub- 
jects  with   Capt.   Eddie  Rickenbacker 


SponsoRSjgk 


as  host  and  narrator.  Titled  "World's 
Most  Honored  Flights",  program  will 
highlight  upswing  of  aviation  mainly 
through  Rlckenbacker's  experiences. 
Fees  which  he  would  receive  for  broad- 
casts are  to  be  contributed  at  his  re- 
quest to  AAF  Aid  Society  to  help  AAF 
widows,  orphans,  and  disabled  service- 
men. Plays  will  be  written  by  Col. 
Hans  Christian  Adamson,  recently  re- 
tired from  AAF  and  chief  of  AAF  proj- 
ect to  collect  and  write  "Human  In- 
terest History  of  World  War  II  in  the 
Air".  Presentations  will  be  directed  by 
Lester  Vail. 


Peoria's  ^ 


Mr.   J.   B.   Case,  President  of  Sutliff  & 
Case  Co.,  and   typical  views  of  their  9 
up-to-date  stores. 


m  Has  Long  Depended  on 
WMBD  for  Sales  Influence 


"The  Sutliff  &  Case  Band- 
wagon" first  began  over  WMBD 
nine  years  ago.  This  musical 
program  proved  so  effective  sales-wise  that  it  has  been 
continued  ever  since  .  .  .  now  more  than  2,800  broad- 
casts without  interruption.  During  this  time,  Sutliff  &  Case's 
business  has  increased  nearly  50%  .  .  .  nine  modern 
stores  now  serve  Peoria. 

Mr.  J.  B.  Case,  President,  says:  "Our  consistent  use  of 
WMBD  has  contributed  greatly  to  our  steady 
growth   .   .   .  Peoria 

V  •••7     \ fSSjPk*' 

O 


people  listen  and  live 
with  WMBD." 


approximately  two  million  dollars  for 
its  spot  campaign  which  started  Oct.  1 
ten  times  weekly  on  about  240  stations. 
Contract  starting  Oct.  1  is  for  1945-46 
season.  Agency  is  Ted  Bates  Inc.,  New 
York. 

ANDREW  C.  QUALE,  former  price  con- 
trol consultant  and  liaison  representa- 
tive on  foods  for  the  Army  since  1943, 
has  been  appointed  associate  merchan- 
dising and  advertising  manager  for 
Walter  Baker  &  Co.,  Dorchester,  Mass., 
a  unit  of  General  Foods  Corp.,  New 
York. 

GARRET  WINE  Co.,  Brooklyn  (Virginia 
Dare),  starts  nationwide  spot  campaign 
Oct.  15.  Placements  not  given  by  agency, 
Ruthrauff  &  Ryan,  New  York,  but  1944 
list  contained  53  markets. 

TUDOR  Products,  New  York,  (Quickee 
Waterless  hand  cleaner),  has  named 
Reiss  adv.,  New  York,  to  handle  ad- 
vertising. Radio  is  considered. 

CARRIER  Corp.,  Syracuse  (air  condition- 
ing) may  use  radio  in  promotion  of  new 
domestic  units.  Agency  for  account  at 
present  is  Charles  Dallas  Reach,  New- 
ark and  New  York,  but  other  major 
agencies  are  reported  bidding  for  ac- 
count. 

FIRST  NATIONAL  STORES,  Somer- 
ville,  Mass.,  Oct.  1  started  "Women's 
Radio  Journal",  new  half-hour  succes- 
sor to  15-minute  "First  National's  War- 
time Food  News",  on  six  stations  of 
New  England  Regional  Network:  WBZ 
Boston,  where  it  originates,  and  WCSH 
WJAR  WLBZ  WTIC  WRDO,  Monday 
through  Friday  9:30-10  a.m.  Contract 
for  one  year  was  placed  through  Bad- 
ger &  Browning,  Boston.  Tidewater  Oil 
Co.,  New  York,  is  sponsoring  broad- 
casts of  Columbia  U.  football  games 
over  full  New  England  Regional  Net- 
work. Contract  placed  through  Lennen 
&  Mitchell,  New  York. 

CHARLES  COHEN,  for  15  years  on 
the  publicity  advertising  staff  of  Metro- 
Goldwyn-Mayer  Pictures,  has  joined 
Consolidated  1  Razor  Blade  Co.,  New 
York,  as  advertising  manager. 

LAMSON  &  HUBBARD,  Boston  (spe- 
cialty shop),  will  start  _maj or  radio  se- 
ries, "Tea  at  the  Copley",  on  WNAC 
Boston  today  (Oct.  15),  4  p.m.  Quarter- 
hour  three-weekly  program  features 
Lester  Smith,  special  events  director 
of  Yankee  Network,  quiz  master  and 
newscaster,  and  Natalie  Gordon,  society 
editor  of  "Boston  Traveler",  in  tea- 
table  chats  on  subjects  of  interest  to 
women.  Series  is  presented  from  Oval 
Room  of  Copley  Plaza  Hotel.  Women's 
club  leaders  and  personalities  of  radio, 
stage  and  screen  will  be  presented. 
Fashion  stylists,  designers  and  buyers 
from  departments  of  Lamson  &  Hub- 
bard will  appear  on  each  program, 
with  commercials  woven  into  interviews. 

NEW  ACCOUNTS  of  Charles  Michel- 
son  Radio  Transcriptions,  New  York, 
include  San  Joaquin  Baking  Co.,  Fresno, 
Cal.,  "A  Date  With  Music"  for  13  weeks 
on  KFRE  Fresno;  Tekseed  Hybrid  Corn 


Co.,  Lincoln,  Neb.,  "Hymn  Time"  with 
Smilin'  Ed  McConnell  for  13  weeks  on 
KFAB  Lincoln,  and  the  following  fo^ 
"The  Shadow":  The  John  Shillito  Co., 
Cincinnati  (department  store),  till  for- 
bid on  WCPO  Cincinnati;  Lustig's  Shoe 
Store,  Youngstown,  O.,  13  weeks,  on 
WFMJ  Youngstown;  Midwest  Dairy 
Co.,  Paducah,  Ky.,  13  weeks  on  WPAD 
Paducah;  Thomas  Bros.,  Phoenix,  Ariz., 
till  forbid  on  KTAR  Phoenix;  Acme 
White  Lead  &  Color  Works,  Detroit,  13 
weeks  on  WCHS  KDFN  KRHL  KGVO. 

BULOVA  WATCH  Co.,  New  York,  Is 
supplying  stations  with  new  ET  series 
of  one-minute  cuts,  "It's  Time  You 
Knew".  Innovation  on  disc  is  addi- 
tional cut  of  new  singing  signature  for 
use  on  locally  sponsored  time-signals. 
Signature  may  be  used  to  augment  one- 
minute  spots  by  selling  locally  spon- 
sored chain-break  tlme-sigijals. 

FIRESTONE     TIRE    &    RUBBER  Co., 

Akron,  sponsored  the  telecast  of  mo- 
tion pictures  of  New  York  welcome  to 
Admiral  of  the  Fleet  Chester  W.  Nimltz 
Oct.  9  on  WNBT,  NBC  video  station. 
Deal  was  arranged  by  Sweeney  & 
James,  Cleveland. 

ROSENBLUM  GROCERY  Co.,  Sharon, 
Pa.  (Golden  Dawn  Foods  distributor), 
this  month  began  seventh  year  as  spon- 
sor of  hourly  week-day  newscasts  on 
WPIC  Sharon.  Special  ceremonies  from 
editorial  rooms  of  "Sharon  Herald"  Oct. 
10  marked  20,000th  consecutive  daily 
newscast  for  Golden  Dawn  Foods. 

THOMAS  J.  WEBB  Co.,  Chicago  (cof- 
fee), has  appointed  Ivan  Hill  Adv.,  Chi- 
cago, to  develop  new  advertising  cam- 
paign. 

BOWMAN  GUM  Inc.,  Philadelphia 
(Warren's  Cocktail  chewing  gum),  has 
appointed  Franklin  Bruck  Adv.,  New 
York,  to  handle  advertising.  Plans  for 
1946  include  network  radio  programs. 
Campaign  will  be  largest  in  company's 
history. 

FRANK  STACK  Hats  Inc.,  South  Nor- 
walk,  Conn,  (men's  fur  felt  hats),  is 
using  spot  announcements  on  follow- 
ing Canadian  stations:  CFCN  CFCY 
CJCA  CHNS  CSQC  CKEY  CKWX  CKLW 
CKY..  Agency  is  Bermingham,  Castleman 
&  Pierce,  New  York. 
PARKER-HERBEX  Corp.,  Long  Island 
City,  L.  I.  (hair  preparations),  Oct.  4 
started  participations  on  "Here's  Look- 
ing At  You"  on  WNEW  New  York, 
Tues.-Thurs.-Sat.  12:35-1  p.m.,  through 
Nov.  1.  Company  also  sponsors  partici- 
pations on  eight  co-op  programs 
throughout  the  nation.  Ageney  is 
Charles  W.  Hoyt  Co.,  New  York. 
CONSOLIDATED  Royal  Chemical  Corp. 
Chicago  (Krank  Shave  Cream),  began 
sponsorship  on  WBBM  Chicago  Oct.  14 
of  "Bob  Elson  On  the  20th  Century", 
a  52-week  series.  Originating  from  La- 
Salle  St.  Station,  Chicago,  program 
features  interviews  with  passengers  and 
prominent  personalities.  Elson  has  been 
released  from  Navy  as  lieutenant  com- 
mander, after  38  months  service.  Con 
tract  was  placed  through  Arthur  Mey 
erhoff  Agency,  Chicago. 
DILLON-WELLS  Inc.,  Los  Angeles 
(wholesaler  and  importer  of  ceramics, 
gift-wares),  has  appointed  Robert  F. 
Dennis  Inc.,  Los  Angeles,  to  handle 
advertising. 
TEKNOL  PRODUCTS,  Los  Angeles 
(DDT  insecticide),  has  appointed  Robert 
F.  Dennis  Inc.,  Los  Angeles  to  handle 
advertising. 
STANDARD  OIL  Co.  of  California,  San 
Francisco  (institutional),  for  19th  con 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron" 


Page  74    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


BEST  WISHES  are  extended  by  John  P.  O'Rourke  (1),  president  of  Hathaway 
Bakeries,  Boston,  to  Jimmie  Foxx  (c),  retired  baseball  star  who  conducts  new 
"Yours  for  Life"  program  on  WNAC  Boston,  sponsored  by  Hathaway  for  Life 
bread.  Tom  Hussey,  baseball  announcer  for  Yankee  Network,  is  announcer  for 
WNAC  series  heard  Sunday  1:45  p.m.  Hathaway  Is  new  to  radio.  Late  homerun 
slugger  of  the  Phillies,  Foxx  is  now  baking  firm's  general  sales  manager. 


secutive  year  on  Oct.  18  starts  weekly 
half-hour  "Standard  School  Broadcast" 
on  15  NBC  western  stations,  Thursday 
10-10:30  a.m.  (PST).  One  of  oldest  edu- 
cational features  in  western  radio,  se- 
ries has  been  on  air  since  1928.  Carl 
Kalash  will  conduct  orchestra  which 
interprets  music  featured  on  the  week- 
ly NBC  "Standard  Symphony  Hour", 
sponsored  by  Standard  Oil  Co.  Adrian 
Michaelis  is  program  manager  of  the 
two  programs,  with  Cecile  Creed  field 
assistant.  Agency  is  BBDO  San  Fran- 
cisco. 

KAY  DAUMIT,  Chicago  (Lustre-Creme 
shampoo  and  general  cosmetics),  has 
appointed  Hill  Blackett  &  Co.,  Chicago, 
to  handle  advertising.  Radio  plans  are 
said  to  be  considered. 
McKESSON  &  ROBBINS,  Bridgeport 
(Calox  tooth  powder,  Bax,  Bexel  Vita- 
min B  Complex),  has  bought  quarter- 
hour  twice— weekly  on  WLW  Cincinnati 
starting  Oct.  16;  "Baukhage  Speaking", 
three  weekly  on  WTRY  Troy,  N.  Y., 
starting  Oct.  16,  and  spot  announce- 
ments and  "The  Bob  Smith  Show"  on 
WBEN  Buffalo,  started  Oct.  2.  Contracts 
for  52  weeks  were  placed  by  J.  D. 
Tarcher  Co.,  New  York. 
ZONITE  Products  Corp.  (Larvex  divi- 
sion) and  the  corporation's  subsidiary, 
A.  C.  Barnes  Co.  (Argyrol  and  Ovofer- 
rin),  have  appointed  Erwin,  Wasey  & 
Co.,  New  York,  effective  Jan.  2.  to  han- 
dule  advertising  campaign,  said  to  in- 
clude radio. 

DON  BENNETT,  former  advertising  and 
service  manager  of  Kalart  Co.,  Stam- 
ford, Conn.,  has  joined  the  executive 
staff  of  Shappe-Wilkes  Inc.,  New  York. 
RUBSAM  &  HORRMANN  Brewing  Co., 
New  York  (beer),  Oct.  4  started  tran- 
scribed "Boston  Blackie"  for  52  weeks 
on  WJZ  New  York,  Thursday  7:30-8 
p.m.  Agency  is  Paris  &  Peart,  New  York. 
WALKER  BANK  &  TRUST  Co.,  Salt 
Lake  City,  will  sponsor  Carveth  Wells, 
traveler  and  NBC  commentator,  on 
KDYL  Salt  Lake  City,  Sunday  fore- 
noons, under  contract  just  signed 
through  Gillham  Agency,  Salt  Lake 
City.  Makoff's,  Salt  Lake  City  (ladies 
apparel  shop),  will  sponsor  Eugene 
Jelesnik,  violinist,  on  KDYL  in  twice- 
weekly    quarter-hour    program,  Mon.- 


Thurs.  9:15  p.m.  Mr.  Jelesnik,  who  re- 
turned from  USO  camp  tour  overseas 
to  become  musical  director  of  KDYL, 
has  arranged  series  of  special  ensemble 
groups  for  program. 

BENSON  &  HEDGES,  New  York  (Vir- 
ginia Rounds),  will  increase  its  spot 
announcement  campaign  in  Los  Ange- 
les and  San  Francisco  area  about  Jan. 
1.  Agency  is  Arthur  Kudner  Inc..  New 
York. 

ALLOCK  POROUS  PLASTER,  New  York, 
starts  sponsorship  of  spot  announce- 
ment campaign  Oct.  15  on  about  35  to 
37  stations  for  20  weeks.  Agency  is 
Small  &  Seifer.  New  York. 
PLYMOUTH  SHOPS,  New  York  (wom- 
en's clothing),  Oct.  17  starts  "Betty 
Barton  and  Buddy  Arnold",  Wed.  10:30- 
10:45  p.m.,  on  WJZ  New  York.  Agency 
is  Sterling  Adv.,  New  York. 
LUDEN'S  Inc.,  Reading,  Pa.  (cough 
drops),  Oct.  1  started  spot  announce- 
ments on  "Make  Believe  Ballroom". 
Mon.-Tues.-Thurs.-Sat.  on  WNEW  New 
York,  through  March  30.  1946.  Company 
also  sponsors  spots  on  WOR  New  York, 
plus  120  stations  throughout  country. 
Agency  is  J.  M.  Mathes  Inc.,  New  York. 
WHITEHALL  PHARMACAL  Co.,  divi- 
sion of  American  Home  Products,  New 
York  (hair  groom),  Oct.  1  started  daily 
spots  on  WABC  WHN  WOR  WEAF 
WOV  WINS  WNEW  WMCA  WJZ  WHOM, 
all  New  York,  and  WAAT  Newark. 
Agency  is  Ruthrauff  &  Ryan,  New 
York. 

BORDEN  Co.,  New  York  (Instant  Cof- 
fee), Oct.  11  started  commercials  on 
"CBS  Morning  News"  on  WABC  New 
York,  9-9:15  a.m.  Tues.-Thurs.-Sat. 
Agency  is  Kenyon  &  Eckhardt,  New 
York. 

GENERAL    FOODS     SALES     Co.,  New 

York  (Sanka  coffee),  Oct.  1  started 
chain  breaks  on  85  stations  plus  WHN 
WNEW  WOR  New  York.  Company  also 
sponsors  "Baby  Snooks  Show"  Sun. 
6:30-7  p.m.  on  CBS.  Agency  is  Young 
&  Rubicam,  New  York. 
DEMOCRATIC  Campaign  Committee  of 
Philadelphia  has  contracted  for  15- 
minute  periods  on  five  consecutive 
Tuesdays  and  two  Mondays  on  KYW 
Philadelphia  to  remind  Pennsylvania 
voters   of   coming   November  election. 


5000  WATTS 


NBC  IN  RICHMOND  VA 


Republican  State  Committee  will  be 
heard  on  five  Tuesday  night  programs 
and  the  Republican  Central  Campaign 
Committee  will  use  15-minute  periods 
on  three  Wednesdays,  two  Mondays 
and  one  Friday  during  coming  month. 
E.  FOUGERA  &  Co.,  New  York  (Rams- 
dell  Sulphur  Cream),  has  scheduled 
once  weekly  on  KYW  Philadelphia  a 
10-minute  "Football  Roundup",  placed 
by  J.  M.  Korn  &  Co.,  Philadelphia. 
Other  new  accounts  reported  by  station 
include:  Freihofer  Baking  Co.,  Phila- 
delphia, weekly  station  breaks  for  five 
weeks  through  R.  A.  Foley,  Philadelphia; 
Mentholatum  Co.,  Wilmington,  Del.. 
10-minute  portion  of  early  morning 
"Musical  Clock"  program,  six-weekly 
for  26  weeks,  through  J.  Walter  Thomp- 
son Co.,  New  York;  Penick  &  Ford 
(Brer  Rabbit  Molasses),  has  signed  for 
three  weekly  participations  in  Ruth 
Welles  program  for  13  weeks.  Placed  by 
J.  Walter  Thompson  Co.,  New  York. 
NEHI  Corp.,  Baltimore  (Royal  Crown 
Cola),  is  using  six- weekly  spot  schedule 
on  KFI  Los  Angeles.  Contract  is  for  13 
weeks.  Agency  is  BBDO  New  York. 
Arvey  Corp.,  Chicago   (R-V  Lite  glass 


substitute),  Oct.  15  starts  thrice-week- 
ly transcribed  five-minute  "Nothing 
But  the  Truth"  on  KFI  for  10  weeks. 
Burlingame  &  Grossman,  Chicago,  has 
account.  American  Chicle  Co.,  Long 
Island  City,  N.  Y.  (gum),  is  using  total 
of  120  spots  on  KFI.  Contract  for  52 
weeks  placed  through  Badger,  Brown- 
ing &  Hershey,  New  York. 

MORRIS  ROSENBERG  Co.,  Los  Ange- 
les (vacuum-packed  assorted  salted 
nuts),  in  a  13-week  campaign  on  Oct. 
8  started  an  average  of  three  transcribed 
announcements  weekly  on  stations  in 
major  Pacific  Coast  markets.  List  in- 
cludes KJR  KFBK  KFSD  KEX  KTAR 
KROW  KGW  KOMO  KQW  KFPY 
KMPC  KECA.  Other  stations  are  being 
added.  Agency  is  The  Mayers  Co.,  Los 
Angeles. 

SAFEWAY  STORES,  Vancouver  (gro- 
cery chain),  has  started  San  Francisco 
Operas  on  CKWX  Vancouver.  Account 
was  placed  by  J.  Walter  Thompson  Co.. 
San  Francisco.  Cunningham  Drug 
Stores,  Vancouver   (chain  stores),  has 


(Continued  on 


76) 


YOU  WON'T 
GET  TO 
FIRST  BASE 
IN  CEJJTEB- 
FIEAB  (KY-)! 


red— on 


the  ball 


important  p1 


lace 


aiming 


tobecovere 

Sure  if*  an  «~r~  vE  beUeves  * 

,      .u-  Louisville  n 
Kentucky,  the 


more 


everything 


5irable,tban  the  rest 


that's  desi 


Center^ 


;ld  vritb 


radic  and  po^er 


takes  po-r  to  P^y 

We  save  it  tor  y 
costs  money.  ^ 


WAVE 


N.B.C 


5000 


BROADCASTING    •    broadcast  Advertising 


October  15,  1945    •    Page  75 


KANSAS  CITY 


IS  A 


Y 


MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO. 


EVERETT  L.  DILLARD  ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 

Ask  for  Rate  Card 


SpoitsorsjA 


(Continued  from  page  75) 

renewed  two  quarter-hour  transcribed 
programs  five-weekly  on  CKWX, 
through  McConnell,  Eastman  &  Co.. 
Vancouver.  Lewis  Ltd.,  New  York 
(hats),  has  started  five  announcements 
weekly  on  CKWX.  Agency  is  Berming- 
ham,  Castleman  &  Pierce,  New  York. 

O'BRIEN  Ltd.,  San  Jose,  Cal.  (candy 
mfgr.),  has  appointed  Leon  Livingston 
Adv.,  San  Francisco,  to  handle  adver- 
tising. 

KORET  of  California,  San  Francisco 
(women's  sportswear),  has  appointed 
Abbott  Kimball  Co.,  Los  Angeles,  to 
handle  advertising. 

WILLIAM  L-  SHINNICK,  for  two  years 
on  OWI  oyerseas  assignment,  has  been 
appointed  advertising  manager  of  Hills 
Bros.  Coffee  Inc.,  San  Francisco.  Prior 
to  the  war  he  was  New  York  account 
executive  of  Benton  &  Bowles. 

CLARK  DONMYER,  advertising  man- 
ager of  Mutual  Orange  Distributors, 
Redlands,  Cal."  has  been  appointed 
sales  nianager  of  the  organization's 
canned  goods  department.  Firm  also 
has  moved  advertising  department  to 
Los  Angeles. 

UNITED  STATES  Savings  &  Loan 
League,  national  association  of  savings 
and  loan  institutions,  plans  an  adver- 
tising campaign  through  Fuller  & 
Smith  &  Ross,  New  York. 

NEHI  Corp.,  Columbus,  Ga.  (RC  Cola), 
is  sponsoring  in  cooperation  with  local 
bottlers  all  of  the  U.  of  Georgia  foot- 
ball games  over  ]&  network  of  17  Geor- 
gia stations.  WRjBL  Columbus  is  origi- 
nating station.  Special  events  staff  of 
WATL  Atlanta  handles  games. 

UTAH  Oil  Refining  Co.,  Salt  Lake  City, 
has  started  Wednesday  evening  half- 
hour  "Memorable  Melodies"  on  KSL 
Salt  Lake  City.  Contract  for  52  weeks 
placed  by  Gillham  Adv.,  Salt  Lake  City. 

ALLSTATE  INSURANCE  Co.,  Chicago, 
began  sponsorship  Oct.  8  of  a  spot  cam- 


Hon.  Thomas  Connolly 
Columbia  Broadcasting  System 
New  York  City, 
Dear  Tom: 

They  tell  me  you're  promotion  boas  for 
CBS,  so  I  thought  you'd  be  interested 
in  something  I 
ran  across  the 
other  night 
while  I  was 
sweeping  out 
our  Promotion 
office  here  at 
WCHS.  John- 
ny Sinclair 
who  enlisted 
the  day  after 
Pearl  Harbor 
is  back  on  the 
job,  and  he 
and  Margaret 
Erskine  are 
really  cooking 
things  up  for 
promotion  of 
the  CBS  "Big- 
gest Show  in 
Town".  These 
two  are  so  ev- 
thused  they're 
even  asking 
sponsors  of  lo- 
cal shows, 
salesmen  and 
talent  for  part 
of  their  show 
time  to  pro- 
du  c  e  special 
p  r  o  m  otion- 
a  I  programs 
.  .  .yessir,  Tom 
you've  practi- 
cally got  a 
branch  office  here  in  Charleston,  W.  Va. 
.  .  .  but  then,  that's  the  way  that  de- 
partment produces  for  everyone  .  .  . 
they  really  go  all  out. 

Yrs., 
Algy 

WCHS 

Charleston,  W.  Va. 


DURING  mid-period  of  recent  All-Stars 
vs  Greenbay  Packers  football  game  in 
Chicago,  Thomas  E.  Wilson  (1),  chair- 
man of  the  board  of  Wilson  Co.,  and 
also  of  broadcast  sponsor,  Wilson  Sport- 
ing Goods  Co.,  chats  with  Johnny  Neb- 
lett  (r),  sports  commentator,  while 
WGN  Chicago  Producer  Morrison  Wood 
listens  in.  Game  was  heard  nationally 
and  broadcast  overseas  to  servicemen. 


paign  on  following  Illinois  stations: 
WENR  WBBM  WLS  WGN  WMAQ  WKRO 
WJBC  WCBS  WTAX  WSOY  WMBD. 
Till  forbid  contract  placed  by  Ruth- 
rauff  &  Ryan,  Chicago. 

GENERAL  WAX  INDUSTRIES,  division 
of  General  Shoe  Corp.,  Nashville 
(liquid  and  paste  shoe  polishes),  has  ap- 
pointed Ruthrauff  &  Ryan  to  handle 
advertising.  Chicago  office  of  agency  is 
planning  a  television  show  [BROAD- 
CASTING, Oct.  1]  for  Acrobat  Shoe 
Co.,  another  division  of  General  Shoe. 

LUCKY  HEART  LABS.,  Memphis 
(household  insecticide),  has  appointed 
Goldman  &  Gross,  Chicago  to  handle 
advertising.  Radio  is  said  to  be  con- 
sidered. 

PONY  EXPRESS  STAGES,  Salt  Lake 
City  (transportation),  in  four-week 
campaign  ending  Oct.  31  is  using  24 
spots  weekly  on  KPAS  Pasadena,  Cal. 
Gillham  Adv.,  Salt  Lake  City,  has  ac- 
count. Michigan  Bulb  Co.,  Holland, 
Mich,  (tulip  bulbs),  Oct.  1  started  five- 
weekly  quarter  "Harmony  Homestead" 
on  KPAS  for  52  weeks.  Agency  is  O'Neil, 
Larson  &  McMahon,  Chicago. 

CHICAGO  TITLE  &  TRUST  Co.,  new 

to  radio,  begins  sponsorship  Oct.  17  of 
the  Chicago  Symphony  Orchestra  on 
WCFL  Chicago.  To  be  heard  Wednes- 
day 8-9  p.m.  (CST),  program  is  expected 
to  continue  until  midsummer,  accord- 
ing to  sponsor's  agency,  Earle  Ludgin  & 
Co.,  Chicago.  Orchestra  is  represented 
by  W.  Biggie  Levin  Co.,  Chicago.  Pro- 
gram will  be  used  to  advertise  guar- 
anty division  of  the  business. 

HAROLD  PROSKEY  has  resigned  from 
Lehn  &  Fink  Products  Corp.,  New  York, 
to  join  Michigan  Chemical  Corp.,  St. 
Louis,  as  director  of  sales  and  adver- 
tising for  New  York  headquarters,  to 
be  opened  soon. 

FOSTER-MILBURN  Co.,  Buffalo,  N.  Y. 
(Doane's  Pills),  has  started  sponsorship 
of  "Chicago,  U.  S.  A."  over  WENR  Chi- 
cago effective  October  15  in  Monday- 
Wednesday-Friday  9:45-10  p.m.  (CST) 
period.  John  Bryson  wire-records  inter- 
views with  Chicago  people.  Contract 
placed  through  Street  &  Finney,  New 
York. 


Page  76    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Mr.  Whitten 


TOBACCO  NET  NAMES 
NEW  SALES  MANAGER 

PHILIP  F.  WHITTEN  of  New 
York  City,  account  executive  of 
Mutual  Broadcasting  System  since 
1944,  joined  Tobacco  Network  Inc., 
Raleigh,  N.  C, 
Oct.  1  as  general 
sales  manager,  ac- 
cording to  Louis 
N.  Howard,  presi- 
dent of  the  reg- 
ional network. 

Mr.  Whitten,  a 
graduate  of  Am- 
herst College, 
Mass.,  joined  CBS 
as  account  execu- 
tive in  1930,  leav- 
ing three  years  later  to  become 
sales  manager  of  WINS  New  York. 
He  later  took  a  similar  post  with 
WHN  New  York  and  then  opened 
his  own  advertising  agency  in  New 
York  in  1937.  He  re-entered  the 
network  business  in  1942  as  ac- 
count executive  of  Blue  Network. 

He  will  make  his  headquarters 
at  Tobacco  Network's  central  of- 
fice, Odd  Fellows  Building,  Raleigh. 
The  network  has  stations  in 
Raleigh,  Greenville,  Wilson,  Fay- 
etteville,  New  Bern,  and  Goldsboro, 
N.  C.  Announcing  Mr.  Whitten's 
appointment,  President  Howard 
said  "His  ability  will  prove  invalu- 
able in  servicing  our  present  ac- 
counts and  securing  many  im- 
portant additional  commitments. 
We  look  forward  to  a  new  era  in 
regional  advertising." 


COL.  JACK  HARRIS 
RETURNS  TO  TOKYO 

LT.  COL.  JACK  HARRIS,  radio 
and  communications  officer  on  Gen. 
MacArthur's  staff  who  has  been 
in  the  States  on  official  business 
and  leave,  left  Saturday  (Oct.  13) 
to  return  to  Tokyo,  where  he  is  in 
charge  of  Radio  Tokyo.  Before 
leaving  Washington  Col.  Harris 
asked  that  program  directors  and 
station  managers  still  interested 
in  home-town  recordings  of  boys  in 
occupied  Japan  get  in  touch  with 
him. 

"We  are  equipped  to  make  any- 
thing from  5-minute  interviews  to 
full  quarter-hour  programs,"  he 
said.  With  21  studios  at  Radio 
Tokyo  and  a  large  staff  of  service- 
men, formerly  in  radio,  Col.  Harris 
said  his  section  plans  to  concen- 
trate on  quality  rather  than  quan- 
tity. GI's  are  providing  entertain- 
ment for  Japanese  listeners  as  well 
as  our  own  troops  in  the  occupied 
country,  he  explained. 

Col.  Harris  requested  that  broad- 
casters interested  in  continuing 
programs  from  Japan  write  him  air 
mail  as  follows:  Lt.  Col.  Jack 
■Karris,  Public  Relations  Office,  Ad- 
vance Echelon,  GHQ  Army  Forces, 
Pacific,  Tokyo,  Japan,  care  of  Post- 
master 500,  San  Francisco,  Cal. 


HOME  ECONOMICS  pupils  of  Okeene. 
Okla.,  public  schools  listen  twice-week- 
ly to  Helen  Barr  home  service  program 
on  WKY  Oklahoma  City  as  part  of 
class  activity.  Teacher  quizes  class  fol- 
lowing each  program.  First  program  of 
series  originated  from  classroom  with 
Gov.  Kerr  participating. 


E 


armers  are  mighty  scarce  in 


San  Francisco 


-yet 


/"*  "I    •   /"*  •  f  STANDARD  OF  CAUFORMI/T 

Standard  or  California  r/^r-i 


chose  KPO's  Henry  Schacht  and 

his  famous  "Farmer's  Digest" 

°  V? 

to  reach  farmers  in  Northern 
California.  \||  (   Why    ?  ? 
Because       ^et /^t^em  ^n^rnui 
KPO  is  the  station  listened  to 
most^(^^by  the  most  people. 


FIRST  in  Northern  California 

K  IB 

50,000  watts 

Represented  by  NBC   SPOT  SALES 


SAN  FRANCISCO 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  77 


wdod  m 


THE  BEGINNING  OF 
RADIO  IN  CHATTANOOGA 


best  job 

5,000  WATTS  •  ' 

DAY  AND  NIGHT    ft.  .. 

 Chattanooga 


PAUL  H.  RAYMER  CO. 

NATIONAL  REPRESENTATIVE 


First  in  Chattanooga 


850 W  (fern  HadicVue 


5000  WATTS 

DAY  AND  NIGHT 


NATIONALLY  REPRESENTED  BY  ADAM  J.  YOUNG,  JR.,  INC. 

Page  78    •    October  15,  1945 


WHEN  Howard  Pyle,  program  di- 
rector of  KTAR  Phoenix,  left  Ari- 
zona June  1  for  a  Pacific  tour,  he 
didn't  know  what  he  was  getting 
into.  Some  of  the  things  he  got 
into  were: 

First  broadcaster  to  land  at 
Atsugi,  acompianydng  11th  Air- 
borne Division;  first  to  reach  Yoko- 
hama and  Yokosuka;  among  first 
correspondents  to  reach  Tokyo: 
witnessed  surrender  on  Missouri 
and  capitulation  of  Gen.  Yamashita 
at  Baguio  in  Northern  Luzon;  ac- 
companied     Gen.  Wainwright's 


home-bound  party  as  only  corre- 
spondent to  cover  return  of  hero  to 
Washington. 

Five  Arizona  Broadcasting  Co. 
station  managers  heard  his  first- 
hand account  of  the  Pacific  tour,  as 
correspondent  for  ABC  and  repre- 
senting NBC  also.  Listening  to 
Pyle  (at  left)  are  (1  to  r),  Harold 
Ritter,  KYCA  Prescott;  Willard 
Shoecraft,  KWJB  Globe;  Dick 
Lewis,  KTAR  and  ABC;  Ray 
Smucker,  KYUM  Yuma;  R.  W.  Wil- 
liams. KVOA  Tucson. 


EXECUTIVE  DUTIES 
CLARIFIED  BY  RCA 

A  BASIC  organization  chart  has 
been  set  up  to  clarify  the  duties  of 
the  RCA  Victor  Division.  Accord- 
ing to  Frank  Folsom,  executive 
vice-president,  a  complete  survey 
was  made  with  a  view  to  reorganize 
the  company  along  product  lines. 

Chart  shows  president  of  RCA 
and  under  him,  Mr.  Folsom;  J.  G. 
Wilson,  operating  vice-president; 
accounts  and  finance,  A.  Mac- 
Gillvray,  director;  law,  J.  H.  Mc- 
Connell,  general  attorney;  public 
relations,  J.  K.  West,  director  for 
all  institutional  advertising;  educa- 
tion and  training,  F.  H.  Kirkpat- 
rick,  director;  personnel,  F.  D.  Wil- 
son, director;  manufacturing  and 
operations,  J.  A.  Milling,  director; 
engineering,  D.  F.  Schmit,  director; 
tube  division,  L.  W.  Teegarden, 
general  manger;  engineering  pro- 
ducts division,  M.  Brunet,  general 
manager;  home  instrument  divi- 
sion, J.  B.  Elliott,  general  man- 
ager; record  division,  J.  W.  Mur- 
ray, general  manager. 


WCAU'S  $2,000,000 
Radio,  Television  Center 

WCAU  BROADCASTING  Co.  will 
erect  a  radio  and  television  center 
in  Philadelphia,  to  be  four  stories 
high,  occupy  2,000,000  cubic  feet, 
and  cost  $2,000,000. 

Dr.  Leon  Levy,  station  president, 
said  it  would  not  be  ready  for  oc- 
cupancy until  1947.  George  Daub 
has  been  appointed  architect  and 
will  announce  plans  for  proposed 
site  next  month.  Proposals  for 
the  center  were  revealed  when  the 
station  appealed  to  the  Zoning 
Board  of  Adjustment  for  permis- 
sion to  erect  a  regulation  radio 
mast.  Structures  in  the  area  are 
limited  to  245  feet  above  street. 


Charles  L.  Thomson 

CHARLES  L.  THOMSON,  58, 
account  executive  with  WMCA 
New  York  since  September  1941, 
died  at  his  home  in  New  York 
Oct.  7  following  a  brief  illness. 
Prior  to  his  affiliation  with  WMCA, 
Mr.  Thomson  was  with  the  ad- 
vertising department  of  the  New 
York  Sun. 


CBC  Farm  Meet 

PROGRAMS  on  food  and  agricul- 
ture featured  annual  conference  of 
CBC  farm  commentators  at  To- 
ronto Oct.  1-3.  Meetings  were  pre- 
sided over  by  Harry  Boyle,  CBC 
farm  broadcast  supervisor.  At- 
tending were  Fergus  Mutrie,  as- 
sistant supervisor,  Toronto;  Ab 
Kemp,  national  farm  broadcast  of- 
fice, Toronto;  W.  J.  McPherson, 
Ontario  regional  commentator,  To- 
ronto; T.  A.  Leach,  British  Colum- 
bia commentator,  and  Peter  Mc- 
Donald, script  writer,  Vancouver; 
P.  W.  Whittall  and  R.  G.  Knowles, 
prairie  commentators,  Winnipeg; 
Lamont  Tilden,  commentator,  CBM, 
Montreal;  Ron  C.  Fraser  and  Keith 
Morrow,  commentators,  Halifax. 


ROADCASTING    •    Broadcast  Advertising 


The  New  Collins  21A,  5  lew  Broadcast  Transmitter 


Fulfilling  the  Tradition  of 
Collins  Quality  Leadership 

The  21A  is  a  thoroughly  developed  5  kw  AM  broadcast  transmitter, 
and  an  excellent  example  of  characteristically  superior  Collins 
engineering  and  construction. 

Based  on  sound,  well-proved  principles  of  design,  the  21A  has 
been  completely  modernized  within  recent  months.  New 
components  of  improved  design,  with  longer  life  and  higher  safety 
factors  than  were  previously  available,  assure  reliable 
continuous  operation. 

The  response  curve  is  flat,  within  +      db.  from  30  to  10,000 
cycles.  Reduced  power  to  1  kw  is  obtained  by  instantaneous 
lowering  of  plate  voltages,  permitting  uninterrupted 
program  transmission. 

We  will  be  glad  to  send  you  detailed  information  regarding  the 
21  A,  other  Collins  transmitters,  the  12 Y  remote  amplifier,  the  12Z 
four  channel  remote  amplifier  and  Collins  high  quality  studio 
equipment.  Collins  Radio  Company,  Cedar  Rapids,  Iowa; 
11  West  42nd  Street,  New  York  18,  N.  Y. 


FOR  BROADCAST  QUALITY,  IT'S 

Collins  equipment  is  sold  in  Canada  by 
Collins -Fisher,  Ltd.,  Montreal 


The  Collins  12Y 
Remote  Amplifier 

A  one  channel  remote  amplifier 
for  unattended  operation  from 
a  115  volt  a.c.  power  source,  the 
12Y  provides  the  advantages 
of  quick  set-up,  small  size,  light 
weight,  high  fidelity,  simple 
operation,  utmost  reliability  and 
low  cost.   It  is  practically  hum 
free  due  to  the  removal  of  the 
isolation  transformer,  which  is 
in  the  power  cable. 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945 


Hie! 

ISH  the  boasht  of  the  Ameri- 
can- Forshes  Network  shtaff 
at  the  Reims  shtation  that 
they  are  the  only  shtation 
operating  soberly  on  top  of 
9,000,000  bot'ls  of  Cham- 
pagne. Shtudios  are  over  the 
Champagne  Cellars.  What  an 
asshignment!  S 'wonderful. 


Radio  at  Quebec 

FOUR  radio  correspondents  have 
been  accredited  by  the  State  Dept. 
as  news  representatives  at  the  first 
session  of  the  Food  &  Agriculture 
Organization  of  the  United  Na- 
tions, opening  Tuesday  (Oct.  16) 
in  Quebec  City,  Que.  They  are: 
Richard  Harkness,  NBC;  Marshall 
Wells,  farm  editor,  WJR  Detroit; 
Sterling  Fisher,  NBC;  Dorothy 
Lewis,  NAB  Coordinator  of  Lis- 
tener Activity. 


NEED  COLOR  TO  SELL 
FASHIONS  BY  VIDEO 

FASHION  industry  was  urged  to 
use  television  as  an  advertising 
medium  but  was  warned  that  tech- 
nical and  artistic  handicaps  must 
be  overcome  before  the  fashion  in- 
dustry could  expect  a  visible  re- 
turn, by  Worthington  Minor,  man- 
ager of  WCBW-CBS  video  station, 
at  a  luncheon  given  by  the  Fashion 
Group  Inc.,  at  the  Hotel  Biltmore, 
New  York. 

He  pointed  out  that  the  industry 
should  take  slowly  to  promotion 
by  television  until  color  was  more 
firmly  established.  "Critical  prob- 
lem in"  televising  fashions,"  Mr. 
Minor  maintained,  "is  color. 
Fashions  and  home  furnishings  in 
gray  are  robbed  of  excitement  and 
appeal  and  it  is  extremely  difficult 
to  promote  good  taste  without 
color."  However,  he  assured  the 
group  that  considerable  progress 
had  been  made  with  color  video. 


By  the  Way,  Harry 

"THE  OUTSIDE  world" 
must  have  a  terrific  faith 
in  the  power  of  Washington 
news  commentators.  Joe  Mc- 
Caffrey, CBS  Washington 
newsman,  received  these 
comments  last  week  from  a 
reader  of  his  syndicated 
newspaper  column  on  veter- 
ans: "The  next  time'you  talk 
to  Mr.  Truman  please  tell 
him  about  my  son;  he  will  be 
18  in  December  and  I  don't 
want  him  to  be  drafted.  Tell 
Harry  that  the  draft  should 
be  cancelled — if  no  one  is 
around  tell  him  that  there  are 
six  votes  in  our  family.  Also 
I  am  sure  I  can  get  the  L — 's 
who  live  next  door  to  vote 
for  him — there  are  seven  in 
their  family  but  I  don't  think 
the  grandfather  will  live  un- 
til 1948." 


NO  PRIORITY 
IMMEDIATE  SHIPMENT 


micROPHonE  Booms 


ADAPTERS  Any  of  your  microphones  can  be  attached  easily  to 
this  Boom  without  purchasing  additional  fittings.  No  tools  are 
necessary  because  all  the  adapters  are  threaded  in  order  that  they 
can  be  screwed  together.  The  fitting  attached  to  the  clevis  on  the 
end  of  the  boom  fits  a  %  x  24  thread  which  is  the  thread  for  all 
W.  E.  Microphones.  An  adapter  for  microphones  using  V2  inch 
thread;  one  for  •%  x  27;  and  a  hook  complete  the  adapters  nor- 
mally supplied. 

CASTINGS  All  castings,  except  base  and  counterweight  (cast 
iron),  are  strong  aluminum  alloy,  aircraft  quality  heat  treated 
and  Alumilited. 

TUBING  All  tubing  18  gauge  aluminum  alloy  finished  by  the 
Alumilite  Process— a  hard,  oxide  coating. 

HANDWHEELS  All  hand  wheels  are  knurled  and  polished  alumi- 
num alloy,  2l/z  inches  in  diameter.  Operated  easily.  Will  turn 
without  muscle  strain  or  injury  to  your  hands. 

CASTERS     Three  inch  double  ball  bearing,  rubber  tired  Darnell 

Casters. 

COLOR    All  castings  platinum  gray.  Baked  enamel. 
GUARANTEE     Workmanship  and  materials  fully  guaranteed. 


Manufacturers  of  George  A.  Starbird  Equipment 


FMBI-NAB  Merger 
Opposed  by  WABF 

Hirschmann  Says  FM  Growth 
Needs  Separate  Organization 

PROTEST  against  "any  design 
which  will  aim  at  the  coalescence  of 
the  FMBI  with  the  National  Asso- 
ciation of  Broadcasters"  is  voiced 
by  I.  A.  Hirschmann  of  WABF 
New  York  (FM)  in  a  letter  to 
FMBI,  a  copy  of  which  he  sent  to 
the  FCC. 

"The  interest  in  the  expeditious 
development  of  frequency  modula- 
tion calls  for  a  separate  organiza- 
tion which  represents  the  FM 
operators  and  which  will  employ 
an  aggressive  program  to  concen- 
trate on  the  development  of  the 
field  of  FM,"  Mr.  Hirschmann  de- 
clared. 

He  said  his  opposition  to  uniting 
with  NAB,  which  he  submitted  in 
the  name  of  WABF,  "is  not  said  in 
any  way  in  derogation  of  the  NAB." 

However,  he  said,  NAB  "to  date 
has  functioned  as  the  mouthpiece 
for  amplitude  modulation  broad- 
casts." He  questioned  whether 
NAB  "would  reconvert  itself  over- 
night and  become  a  powerful  factor 
in  the  furtherance  of  FM  as  an 
acknowledged  improvement  over 
the  AM  field." 

He  said  FM  "can  not  at  this  time 
afford  to  throw  its  lot  with  any 
other  broadcasting  association.  It 
will  make  progress  in  direct  ratio 
to  its  ability  to  fight  its  way 
through  to  a  full  recognition  by  the 
public  of  its  acknowledged  superior 
service.  Any  confusion  of  this  is- 
sue among  the  broadcasters  or  the 
public  will  be  a  disservice  to  the  art 
of  broadcasting  in  the  long  run." 

His  letter  to  FMBI  noted  that  a 
committee  is  "now  studying  the 
question  of  amalgamating  in  some 
form"  and  has  been  authorized  to 
consider  the  "fostering  of  FMBI's 
policy  through  a  single  trade  asso- 
ciation." 


FMBI  Meeting  Oct.  19 

MEETING  of  Frequency  Modula- 
tion Broadcasters  Inc.  board  of  di- 
rectors will  be  held  at  9:30  a.m. 
Oct.  19  at  Ambassador  East  Hotel, 
Chicago,  instead  of  Oct.  20  as  orig- 
inally scheduled.  Principal  topic 
will  be  a  proposal  submitted  by 
NAB  for  a  merging  of  the  two 
trade  associations  [Broadcasting, 
Oct.  8].  Under  this  plan  NAB 
would  have  an  integral  FM  depart- 
ment. FMBI  is  interested  in  con- 
tinuing the  fight  for  more  channels 
under  100  mc  and  NAB's  promise 
on  this  battle  may  be  deciding  fac- 
tor in  FMBI's  decision. 


RCA  Magazine  to  S.  A. 

RCA  International  Division  is  pub- 
lishing a  Spanish  language  maga- 
zine Radio  Mundial  the  first  issue 
of  which  is  now  being  distributed 
throughout  Latin  America.  Quar- 
terly publication  is  designed  for 
Spanish-speaking  people  interested 
in  broadcasting,  radio  communica- 
tions and  allied  activities. 


Page  80    •     October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


\ 
\ 

VICTORY  REVEALS  A  MYSTERY 


More  than  two  years  ago,  an  engineer  of  the 
Laboratories  visited  U.S.S.  Boise,  returned  with 
a  mysterious  box  which  went  into  the  Labora- 
tories' vault.  Now,  victory  opens  the  box  and 
discloses  a  special  kind  of  electron  tube  called 
a  magnetron.  It  was  part  of  a  Radar  which  fur- 
nished data  to  aim  U.S.S.  Boise's  guns  during 
the  night  action  off  Savo  Island  on  October 
11-12,  1942.  Because  of  the  high  frequency  gen- 
erated  by  this  magnetron,  the  Radar  was  not 
detected  by  the  enemy  and  the  action  was  a 
complete  surprise.  Six  Japanese  warships  were 
sent  to  the  bottom  of  the  sea. 

This  magnetron  is  a  symbol  of  the  Laboratories' 
enormous  war  program.  Half  of  it  was  devoted 


to  Radar,  the  other  half  gave  birth  to  radio 
transmitters  and  receivers,  sonar  apparatus  for 
the  Navy,  loudspeaker  systems  for  ships  and 
beach-heads,  fire-control  apparatus  for  anti- 
aircraft artillery.  Coming  months  will  unfold 
the  story  of  these  and  many  other  contribu- 
tions of  the  Laboratories  to  the  victory  of  our 
arms. 

Bell  Telephone  Laboratories'  war  work  began 
before  the  war;  until  now,  it  claimed  practically 
all  our  attention.  With  victory,  we  will  go  back 
to  our  regular  job — helping  to  bring  you  the 
world's  finest  telephone  service. 


BELL  TELEPHONE  LABORATORIES 


Exploring   and    inventing,  devising   and    perfecting,  for   continued    improvements   and   economies   in   telephone  service. 


Stamina  at  80 

SHE  COULD  HAVE  had  a 
free  ticket  to  "Laffing  Room 
Only"  but  Mrs.  Catherine 
Olsen,  of  Fort  Wayne,  Ind., 
80-year-old  mother  of  Ole 
Olsen  of  Olsen  &  Johnson, 
said  she'd  much  rather  see  a 
broadcast  of  the  WLS  Na- 
tional Barn  Dance,  thank 
you.  WLS  arranged  for  her 
not  only  to  see  the  program 
but  to  be  its  guest  of  honor 
on  the  October  6  broadcast. 
With  her  son  as  dancing 
partner,  she  joined  in  dancing 
a  quadrille  with  members  of 
the  cast  and  it  was  Ole,  not 
his  mother,  who  had  to  drop 
out  from  exhaustion! 


Represented  by 
HEADLEY-REED  COMPANY 

New  York  Chicago  Detroit 

Atlanta        San  Francisco        Los  Angeles 


McCollough 

(Continued  from  page  10) 

tirely  unnecessary  were  it  not  for 
the  fact  that  judicious  inquiry 
abroad  brought  to  light  the  infor- 
mation that  in  all  probability  and 
at  what  was  considered  to  be  the 
right  time,  radio  broadcasting  as 
such  in  Germany,  and  inferentially 
in  Italy,  would  be  handed  back  to 
the  then  government  in  power.  In 
heaven's  name,  why?  Did  not  ra- 
dio previously  exist  in  those  coun- 
tries on  a  similar  basis  and  look 
what  a  couple  of  crack-pots  (Hit- 
ler and  Mussolini)  did  with  it? 
What  assurance  do  we  have  that 
the  same  thing  will  not  happen 
again,  if  we  set  up  a  condition  of 
similar  circumstances? 

Five  will  get  you  ten  from  prac- 
tically any  American  Army  officer 
abroad  that  history  will  repeat  it- 
self reasonably  soon  unless  some 
fairly  precautionary  moves  are 
made  at  this  time  and  the  whole 
European  situation  monitored  for 
the  long  pull. 

Where  is  there  a  better  place  to 
start  than  with  the  proper  use  and 
distribution  of  radio  facilities? 

Can  you  conceive  of  a  better  way 
to  purchase  insurance  against  a 
repetition  of  the  tragedy  we  have 
just  gone  through  than  to  start  by 
introducing  "free  enterprise"  into 
radio  broadcasting  in  the  countries 
we  now  occupy  abroad?  Why  can- 
not radio  be  placed  in  the  hands  of 
those  other  than  the  government 


when  we  are  ready  to  turn  the  fa- 
cilities back  to  the  people?  Radio 
certainly  could  not  end  up  again  in 
any  worse  shape  or  in  less  trust- 
worthy hands  than  it  had  been  up 
to  V-E  Day.  Is  "free  enterprise" 
radio  not  to  be  considered?  Could 
not  the  American  Army  in  their 
zones  of  influence  screen  out 
enough  worthy  Germans  and  Ital- 
ians to  make  a  real  try? 

Suggestions  for  Germany 

Under  the  present  system  it  is 
practically  impossible  to  get  any 
real  participation  from  the  Ger- 
man people  in  radio  broadcasting. 
However,  if  the  operation  of  low- 
powered  stations  in  a  number  of 
communities  were  placed  in  the 
hands  of  responsible  German  peo- 
ple, a  different  story  might  soon 
exist. 

Once  the  German  people  realized 
the  project  was  on  the  level,  they 
would  be  eager  to  participate  and 
hence  learn  to  guard  their  free- 
dom of  speech  which  they  have 
long  since  lost  and  which  may  now 
be  lost  to  them  forever,  unless  we 
do  something  about  it.  Until  free- 
dom of  speech  becomes  a  real  and 
living  thing  in  Germany,  there  ap- 
pears to  be  little  hope  of  lasting 
peace  in  central  Europe. 

Allowing  for  a  normal  amount  of 
ingenuity,  initiative,  and  competi- 
tion, free  enterprise  broadcasting, 
which  is  simply  another  name  for 
free  speech,  should  become  so  good 
and  be  such  a  novelty  in  Europe 


that  it  might  easily  draw  other 
countries  along  similar  paths. 

Listener  pressure  has  tipped 
many  a  radio  scale.  If  it  did,  a  lot 
of  pushing  around  over  there  would 
stop  and  it  would  most  certainly 
become  considerably  less  expensive 
in  many  ways  for  the  United  States 
every  twenty-five  years  or  so.  Space 
does  not  permit  a  full  discussion 
of  all  sides  of  this  subject  at  this 
time,  but  almost  anyone  returning 
from  Europe  today  will  tell  you 
that  they  have  a  feeling  that  a 
bigger  blow-off  than  any  thus  far 
is  in  the  offing  over  there  unless 
something  permanent  is  done  to 
restore  the  inherent  rights  of  the 
every-day  man  on  the  streets.  The 
installation  of  the  "American  sys- 
tem of  broadcasting"  would  cer- 
tainly help. 

P.  S.  The  trip  was  a  real  educa- 
tion in  more  ways  than  one.  Col. 
Ed.  Kirby  is  the  acme  of  efficiency. 
The  Army  and  all  the  guys  in  it 
are  tops  for  my  money.  Justin 
Miller  will  wear  well  in  the  broad- 
casting industry.  I  left  home  hav- 
ing four  blood  brothers  and  now  I 
figure  I  have  15  more  of  some  va- 
riety or  other.  We  certainly  all 
started  and  finished  together. 
Speaking  of  home,  it  certainly 
looked  good  and,  as  of  today,  the 
"American  system  of  broadcasting" 
looks  even  better. 


CHEVROLET 


OAKLAND 


For  the  Chevrolet  Division  of  General  Motors 
has,  not  one,  but  two  big  factories  within  the 
city  limits  of  Oakland,  respectively  5%  and  7Y2 
air-line  miles  from  the  KROW  studios.  So, 
when  you  think  of  Chevrolet  on  the  Pacific 
Coast,  you  think  of  Oakland,  and  of — 

KROW 

And  when  you  think  of  KROW  you  think  of 
the  thousands  of  Chevrolet  workers,  complet- 
ing thousands  of  new  cars  for  the  hundreds  of 
thousands  of  Oakland  area  citizens  who  have 
the  money  to  spend  on  automobiles — and 
everything  else. 


Radio  Station  KROW,  Philip  G.  Lacky,  Gon.  Mgr. 
19th  Street  at  Broadway,  Oakland  12,  California 


Radio  Advertising  Co. 
National  Sales 
Representatives 


Page  82    •     October  15,  1945 


BROAD 


CASTING    •    Broadcast  Advertising 


*  ! 

%  a-AM 

<CT>/ 

THOUSANDS  OF  TESTIMONIALS 


BUY  A  VICTORY  BONO  TOOAV! 


Thousands  of  testimonials  are  in  the  files  at  Hallicrafters.  They  are  from  members 
of  the  armed  services  all  over  the  world.  They  tell  how  Hallicrafters-built  com- 
munications equipment  has  performed  dependably  and  brilliantly  on  all  the 
battle  fronts  of  the  world.  Many  of  these  letters  are  signed  by  licensed  amateurs 
who  include  their  call  letters  with  their  signatures.  A  high  percentage  of  the  let- 
ters conclude  with  sentiments  like  these  — we  quote:  "//  a  rig  can  take  it  like  the 
HT-9  took  it  in  the  Australian  jungles,  it's  the  rig  for  my  shack  after  the  war" .  .  . 
"When  I  buy  my  communications  equipment  it  will  be  Hallicrafters" .  .  ."After 
we  have  won  this  war  and  I  can  get  a  ham  ticket  there  will  not  be  the  slightest 
doubt  as  to  the  equipment  I  will  use  .  .  .  it  will  be  Hallicrafters" .  .  ."Meeting 
Hallicrafters  gear  in  the  service  was  like  seeing  someone  from  home  .  .  .  I  used 
to  have  one  of  your  receivers  at  W7FNJ  .  .  .  hope  to  have  more  after  the  war" 
.  .  ."being  an  old  ham  myself  I  know  what  went  into  the  299  ..."  Thus  does  the 
voice  of  the  amateur  come  pouring  into  Hallicrafters  headquarters,  providing 
information,  guidance  and  further  inspiration  to  Hallicrafters  engineers.  Ama- 
teurs will  find  in  Hallicrafters  peacetime  output  just  the  equipment  they  need  — 
refined  and  developed  in  the  fire  of  war  and  continuing  to  live  up  to  the  well 
earned  reputation  as  "the  radio  man's  radio." 


hallicrafters  radio 


THE  HALLICRAFTERS  CO.,  MANUFACTURERS  OF  RADIO  AND  ELECTRONIC  EQUIPMENT,  CHICAGO  16,  U.  S,  A„ 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  83 


LOWER 
COST 


Getting  that  F-M  Antenna 
up  high  not  only  means  more 
cient  area  coverage — but 
it  also  means  lower  costs. 
Doubling  the  height  of  the 
antenna  above  ground  is 
equivalent  to  squaring  the 
transmitter  power.  Thus,  a 
250  watt  transmitter  with  a 
200  foot  tower  would  equal 
a  1000  watt  transmitter  with 
a  100  foot  tower.  That  is 
real  economy — both  in  ini- 
tial transmitter  cost  and  in 
power 


2  Wincharger  Products  will 
help  you  get  Getter  F-M 
Broadcasting  at  lower  costs: 
(I)  A  sturdy,  economical 
Wincharger  Tower  to  get 
your  antenna  high.  (2)  An 
efficient,  low  cost  Wincharg- 
er F-M  Antenna.  For  full  in- 
formation write  or  wire  us. 


wincHSSSg 


ATOMIC  BROADCASTS 

KRNT  Makes  Recordings 
 New  Mexico  Desert' 


STS  I 

js  in  I 
 1 


FIRST  BROADCASTS  recorded 
at  the  crater  in  New  Mexico  caused 
by  the  first  atomic  bomb  have  been 
aired  by  KRNT  Des  Moines  and 
fed  to  the  American  network. 

Seeking  an  idea  to  give  a  special 
"kicker"  to  the  Victory  Loan 
Drive  beginning  this  month, 
George  Cremeens,  KRNT  special 
events  director,  and  the  station 
management  hit  upon  the  idea  of 
recorded  broadcasts  from  the 
crater  and  follow-up  of  auctions 
of  jewelry  made  from  the  glazed 
sands.  War  Dept.  turned  down  the 
jewelry  idea  but  approved  the 
broadcasts. 

Cremeens  flew  to  the  Oscura 
basin  in  New  Mexico,  recorded 
four  programs  on  a  wire  recorder, 
returned  to  Des  Moines  and  did 
his  shows.  American  requested 
them  for  a  coast-to-coast  network, 
Associated  Press  and  the  Des 
Moines  newspapers  carried  stories 
and  pre-broadcast  announcements 
stirred  interest  among  Iowa 
listeners.  Phil  Hoffman,  Cowles 
Broadcasting  Co.  vice-president  who 
approved  the  atomic  crater  junket, 
places  strong  emphasis  on  public 
service  special  events. 


AT  ATOMIC  BOMB  experiment 
site  George  Cremeens  (striped 
sweater),  special  events  director  of 
KRNT  Des  Moines,  interviews  Dr. 
K.  T.  Bainbridge  and  Capt.  C.  L. 
Rutherford,  Oskaloosa,  la.,  Iowa 
CAP  wing  commander. 


CJCA  Edmonton  is  remodelling  and 
acoustically  treating  three  of  its  studios 
and  two  control  rooms  as  part  of  recon- 
struction program. 


Auto-lite  Shifts 

BERLIN,  Tokyo  and  Hollywood 
were  linked  together  Oct.  9th 
via  shortwave  during  Everything 
for  the  Boys,  sponsored  by  Electric 
Auto-lite  Co.,  Tuesday  7:30-8  p.m. 
on  NBC.  A  South  Carolina  service 
man  in  Japan,  a  Brooklyn  GI  in 
Germany  and  Dick  Haymes  and 
Helen  Forrest  in  Hollywood  parti- 
cipated. Newly  titled  The  Dick 
Haymes  show,  program  dropped 
overseas-pickup-format  and  moved 
to  CBS  Oct.  13,  Saturday  8-8:30 
p.m.  Agency  is  Ruthrauff  &  Ryan, 
New  York  and  Hollywood. 


rfflCHARGER  CORP.  SIOUX  CITY;  IOWA 

Page  84    •    October  15,  1945 


No.  305 


STOP 
WATCHES 

Now 
Available 

FROM  STOCK 

GALLET  •  GALCO  •  SECURITY 
TIMERS 

Send  for  catalog  showing  complete  line 
suitable  for  radio  work 

No  Priority  Necessary 

M.  J.  STILLMAN  CO.,  INC. 


Established  1914 


116  S.  Michigan  Ave. 


Chicago  3,  III. 


Tulsa 

(Continued  from  page  22)  t 

dandy  idea.  Small  towns  and  rural 
folk,  who  feel  that  they  are  living 
in  the  back  waters  of  the  larger  and 
more  prosperous  cities,  get  a  chance 
to  compare  their  good  points  and 
bad;  they  may  profit  by  listening 
to  each  other's  broadcasts  and  pick 
up  an  idea  for  home  betterment, 
or  for  being  grateful  and  apprecia- 
tive for  their  own  advantages.  .  .  . 
There's  something  inspirational 
about  these  small  towns." 

"We  feel,"  said  the  Claremore 
Progress,  "that  this  was  one  of  the 
finest  pieces  of  publicity  that  this 
community  has  ever  received.  .  .  ." 

Basic  to  the  philosophy  of  Ken 
Miller  is  the  conviction  that  there's 
lots  of  room  in  radio  for  thoroughly 
spontaneous  programs,  unscripted 
and  unrehearsed. 

He  has  some  notions  too,  about 
appropriate  subject  matter.  He 
feels  that  there  is  a  paucity  of  pro- 
grams dealing  with  the  unspectacu- 
lar everyday  experiences  and  prob- 
lems of  the  unspectacular  common 
man  and  his  wife  and  kids. 

He  limits  participants  to  six.  He 
strives  for  the  greatest  possible 
diversity  of  interests  and  opinions. 
A  typical  group  on  Main  Street 
Speaks  will  include  the  mayor,  a 
teacher,  the  president  of  the  cham- 
ber of  commerce,  a  farmer,  a  rep- 
i  esentative  of  the  community's  prin- 
cipal industry,  and  perhaps  a  plain 
taxpayer. 

They  chat  for  half  an  hour.  Ken 
Miller  has  learned  from  experience 
that  excessive  preliminaries  vitiate 
spontaneity.  He  doesn't  want  them 
to  get  "talked  out".  The  signal  is 
given  and  the  recording  begins. 
From  mental  notes  made  during 
the  preliminary  conversation,  Mod- 
erator Miller  leads  his  friends 
through  a  highly  informal,  utterly 
unrehearsed  half-hour  and  Main 
Street  Speaks. 


ESPERANTO,  universal  language,  will 
benefit  shortwave  radio  by  making  it 
possible  for  world  listeners  to  under- 
stand immediately  what  is  being  said, 
according  to  Doris  Tappan  Connor, 
co-director  of  Pan-American  Interlan- 
guage  Assoc.,  who,  with  G.  Alan  Con- 
nor, director  of  the  International  Lan- 
guage Institute,  New  York,  conducts  a 
course  in  Esperanto  on  WABP  (FM  sta- 
tion) New  York,  Friday,  7:10  p.m. 


BROADCASTING 


Broadcast  Advertising  M  il 


Celler 

(Continued  from  page  16) 

measure,  Rep.  Celler's  statement 
denied  he  had  any  intention  of 
fostering  Government  "ownership". 

"It  most  certainly  is  not  my  pur- 
pose to  advocate  in  any  way  Gov- 
ernment ownership  of  radio,"  he 
stated.  '  I  want  no  truck  with  such 
Government  ownership.  The  best 
example  of  such  Government 
ownership  is  the  British  Broadcast- 
ing Company  (sic)  and  American 
radio  most  emphatically  does  not 
suffer  by  comparison." 

Private  Operation 

He  declared  the  "sprightliness, 
the  ingenuity,  the  variety  and  in- 
ventiveness of  American  broad- 
casts cannot  be  matched  by  BBC." 
Rep.  Celler  expressed  a  firm  con- 
viction that  radio  operation  "be- 
longs in  private  industry"  but  that 
"private  operation  must  be  cog- 
nizant of  its  failings  and  help  in 
remedying  them." 

He  paid  tribute  to  the  "various 
chains  and  other  independent  sta- 
tions," saying  "They  have  made 
excellent  progress,  but  I  am  sure 
the  operators  themselves  will  be 
the  first  to  deny  that  they  have 
reached  the  ultimate  in  the  im- 
proving of  radio  broadcast." 

Both  radio  and  the  public,  said 
Rep.  Celler,  "can  profit  from  the 
passage  of  the  bill  I  have  offered." 

Chairman  Porter  in  August  ac- 
knowledged receipt  of  Rep.  Celler's 
letter,  which  outlined  the  congress- 
man's demands.  When  the  Crosley- 
Avco  decision  was  handed  down, 
Mr.  Porter  sent  Rep.  Celler  copies 
of  the  majority  and  dissenting 
opinions. 

Text  of  the  Celler  Bill  follows: 

A  BILL 

To  amend  the  Communications  Act 
of  1934,  as  amended. 

1.  Amend  Section  307(d)  of  the  Com- 
munications Act  of  1934,  as  amended, 
by  adding  at  the  end  thereof  the  follow- 
ing: 

"Before  filing  any  application  for  re- 
newal of  a  broadcast  station  license,  a 
licensee  shall  cause  to  be  published  at 
least  three  times,  in  a  daily  newspaper 
of  general  circulation  published  in  the 
community  in  which  such  station  is 
licensed,  a  display  advertisement  in 
such  form  as  the  Commission  shall  pre- 
scribe, setting  forth  his  intention  to 
file  a  renewal  application,  the  date  on 
which  the  existing  license  expires,  and 
a  statement  in  the  form  prescribed  by 
the  Commission  that  others  seeking 
the  same  channel  must  file  application 
before  that  date  in  order  to  receive 
competitive  consideration,  and  that 
anyone  desiring  to  oppose  the  renewal 
must  file  his  reasons  with  the  Commis- 
sion in  writing  at  least  thirty  days  be- 
fore such  date." 

2.  Amend  Section  3  of  the  Communi- 
cations Act  of  1934,  as  amended,  by 
adding  at  the  end  thereof  a  new  sub- 
section, as  follows: 

"(bb)  With  respect  to  broadcast  mat- 
ters, 'public  interest'  includes  the  in- 
terest of  all  listeners  within  the  serv- 
ice area  of  the  broadcast  station  or  sta- 
tions concerned;  and  no  finding  of 
'public  interest'  shall  be  made  in  any 
broadcast  matter  unless  the  Commis- 
sion finds  that  excessive  use  of  the  sta- 
tion has  not  been  made  and  will  not 
'be  made  for  commercial  advertising 
purposes." 

3.  Repeal  subsection  (c)  of  Section 
307  of  the  Communications  Act  of  1934, 
and  insert  in  lieu  thereof  a  new  sub- 
section (c),  as  follows: 

"(c)  The  Commission  shall  fix  per- 
centages of  time  (commonly  known  as 
sustaining  time)  to  be  allocated  dur- 
I  ing  each  part  of  the  broadcast  day  by 
i  each  class  of  broadcast  stations  or  by 
I  each  broadcast  station,  without  charge, 
I  for  particular  types  or  kinds  of  non- 
I  profit  radio  programs  or  for  particular 


ETHRIDGE  IS  NAMED 
TO  POST  IN  BALKANS 

MARK  ETHRIDGE,  vice-president 
and  publisher  of  the  Louisville 
Courier -Journal  and  Times  and 
general  manager  of  WHAS,  was 
  scheduled  to  ar- 
rive in  Washing- 
ton today  (Oct. 
15)  to  accept  ap- 
pointment as  spe- 
cial envoy  to 
study  conditions 
in  the  Balkans. 
His  appointment 
was  announced 
last  week  by  Sec- 
retary of  State 
Byrnes. 

After  conferences  at  the  State 
Dept.  Mr.  Ethridge  will  leave  for 
his  assignment.  He  will  formulate 
recommendations  to  Secretary 
Byrnes  for  the  future  of  the  Bal- 
kan States.  A  former  NAB  presi- 
dent, Mr.  Ethridge  was  named 
in  early  1941  by  the  late  President 
Roosevelt  to  study  radio  with  a 
view  of  recommending  a  national 
policy  to  the  White  House. 


Mr.  Ethridge 


CJCH  to  5  kw 

CJCH  Halifax  is  to  increase  power 
next  spring  from  present  1  kw  to 
5  kw,  having  •  obtained  permission 
from  Dept.  of  Transport. 


FCC  to  Issue  Permits 
For    Radar  Navigation 

LIMITED  number  of  experimental 
licenses  for  radar  navigational  de- 
vices will  be  issued  under  FCC 
policy  announced  Oct.  11.  Policy 
covers  only  experimental  Class  2 
stations  where  it  is  clear  facilities 
will  be  used  to  obtain  data  on 
needs  of  radar  navigational  serv- 
ice and  aid  in  formulating  regu- 
lations. 

No  licenses  have  yet  been  issued 
except  for  wartime  experimental 
activities  of  the  Government.  Sev- 
eral bands  above  25  mc  are  avail- 
able for  radio  aids  to  navigation 
under  the  FCC's  allocation.  Spe- 
cific radar  channels  have  not  yet 
been  designated  nor  have  rules 
been  promulgated.  FCC  makes 
clear  that  expenditures  are  in- 
curred at  risk  of  allocation  changes. 


types  or  kinds  of  non-profit  activities; 
and  such  percentages  of  sustaining 
time  shall  be  set  forth  as  conditions 
of  operation  In  each  broadcast  station 
license." 

4.  Amend  Section  303  by  adding  at 
the  end  thereof,  a  new  subsection  (s), 
as  follows: 

"(s)  Prescribe  the  form  of  any  and 
all  accounts,  records  and  memoranda 
to  be  kept  by  broadcast  stations.  Any 
and  all  financial  reports  filed  with  the 
Commission  shall  be  open  for  public 
inspection." 

5.  Amend  subsection  (b)  of  Section 
310  of  the  Communications  Act  of  1934, 
as  amended,  by  adding  at  the  end 
thereof  the  following: 

"No  transfer  or  assignment  shall  be 
approved  in  which  the  total  considera- 
tion to  be  paid  for  broadcast  property, 
tangible  and  intangible,  exceeds  the 
fair  value  of  such  property;  Provided, 
that  such  fair  value  shall  not  exceed 
double  the  depreciated  cost  value  of 
the  tangible  broadcast  property  trans- 
ferred or  assigned." 


BIG  EARS  ( fgig- 


on  LITTLE  PITCHERS  mean 
BIG  AUDIENCES  on  KCMO 

Of  five  children's  programs  listed  as  favorites  in  a  recent  poll 
of  listening  habits  in  Kansas  City  schools,  KCMO  carries  four. 
First,  second,  third  and  fifth  choice  went  to  children's  programs 

on  KCMO.  That's  a  case  where  little  pitchers  have 
big  ears  and  that  means  big  audiences.  If  you  have  a  product 
that  calls  for  widespread  recognition  among  youngsters, 
KCMO  can  and  will  reach  them  for  you. 
An  important  segment  of  daytime  radio  over  KCMO, 
these  children's  programs  point  to  a  trend  that's  becoming 

more  pronounced  daily:  KCMO,  backed  by  availabilities 
and  low  cost  per  radio  home,  is  the  daytime  radio  buy  in 
the  greater  Kansas  City  market.  A  call  at  your  nearest 
John  E.  Pearson  office  will  deliver  KCMO  daytime  availabilities. 


Represented  by 
JOHN  E.  PEARSON 

CHICAGO 
NiW  YORK 
KANSAS  CITY 


Basic  Station 
AMERICAN  Broadcasting  Co 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  85 


Policies  of  Networks  Differ 
On  Sponsoring  Labor  Series 


ILGWU 

(Continued  from  page  20) 

sands  to  see  and  hear,  by  merely 
turning  a  dial,  where  formerly  only 
hundreds  (after  paying  an  admis- 
sion price)  could  see  and  hear.  FM 
will  be  one  of  the  media  which  will 
enable  the  widest  dissemination  of 
culture,  education,  and  art.  .  .  . 

"FM  gives  radio  broadcasting  the 
great  opportunity  to  become  the 
local  town  meeting  hall,  the  local 
musical  hall,  the  local  drama  cen- 
ter. It  will  permit  the  ILGW  affili- 
ates to  give  to  the  community  at 
large  what  formerly  was  confined 
to  the  members.  The  moral  and 
financial  aid  of  the  ILGW  will  be 
at  the  disposal  of  the  local  appli- 
cants which  will  be  the  licensees 
and  have  control  over  station  pol- 
icy. These  local  groups  will  do  an 
outstanding  job  in  public  service 
programming.  .  .  ." 

The  Union  informed  the  Com- 
mission it  "will  not  attempt  to  see 
how  much  money  it  can  net"  from 
the  operations,  that  it  "knows  and 
will  honor  the  fact  that  the  prin- 
cipal commodity  it  will  use  as  a 
licensee  are  the  air  wages,  which 
are  a  public  commodity,  owned  by 
its  listeners",  and  that  it  will  use 
these  air  waves  "for  the  primary 


purpose  of  bettering  the  lives  of 
its  listeners." 

As  an  illustration  of  the  program 
structure  proposed  for  the  various 
stations,  the  union  exhibited  the 
schedule  tentatively  planned  for 
Chattanooga.  Public  service  pro- 
grams would  include  classical, 
semi-classical  and  folk,  and  dance 
music;  hourly  news  bulletins,  four 
15-minute,  and  six  5-minute  news 
programs  daily;  local  forum;  re- 
ligious programs;  gifted  music 
student  recitals. 

The  station's  daily  schedule  would 
include  a  program  on  health  (live 
or  transcribed);  market  reports; 
5-minute  calendar  of  events ;  munic- 
ipal activities;  school  activities 
(emphasizing  high  school  and  adult 
education) ;  home  economics  and, 
child  care;  cultural  discussion. 
Weekly  programs  would  include 
local  dramatic  offerings;  local  band 
music;  youth  citizenship  program; 
local  sports  news;  stories  and 
plays  for  children. 

The  principal  idea  of  the  project, 
the  union  stated,  "is  to  build  a 
close  tie-up  between  each  station 
and  our  union  organization  in  the 
locality  primarily  responsible  for 
its  success  and  all  civic  and  educa- 
tional elements  in  that  community.- 


A  VARIETY  of  network  attitudes 
toward  labor  unions  as  program 
sponsors  was  discovered  by  Broad- 
casting last  week  when  it  quer- 
ried  CBS,  Mutual  and  NBC  on  the 
subject,  following  announcement  of 
American  that  it  had  sold  time  to 
the  CIO  for  a  series  of  four  broad- 
casts on  its  network. 

American  has  decided  that  it 
will  sell  time  to  unions  for  discus- 
sions of  controversial  issues.  NBC 
and  CBS  do  not  sell  time  for  such 
discussions.  Mutual  has  adopted  no 
overall  policy  but  will  determine 
any  requests  from  a  union  for  the 
purchase  of  time  on  its  individual 
merits. 

Devoted  to  public  issues  relating 
to  labor,  with  Philip  Murray,  CIO 
president,  introducing  guest  speak- 
ers, the  series  on  American  will  be 
broadcast  on  alternate  Mondays, 
beginning  Oct.  15.  First  broadcast 
will  be  10:15-10:30  p.m.,  other 
three  at  10-10:15  p.m. 

In  announcing  sale  of  time  for 
the  discussion  of  controversial  is- 
sues, Mark  Woods,  president  of 
American,  said:  "We  believe  it  is 
in  keeping  with  the  Federal  Com- 
munications Act,  as  interpreted  by 
the  FCC,  to  sell  time  to  labor 
unions.  American  proposes  to  con- 
tinue to  exercise  its  managerial 
discretion  to  insure  well-rounded 
discussions  of  public  affairs,  both 
on  a  commercial  and  sustaining 
basis." 

CBS  Policy 

CBS  stated  that  it  will  "continue 
its  policy  of  equal  treatment  with 
no  discrimination  among  advertis- 
ers and  prospective  advertisers  on 
the  network.  Each  advertiser  will 
be  expected  to  present  programs  of 
interest  to  the  listening  audience, 
to  confine  his  commercial  message 
to  10%  of  the  time  of  evening  pro- 
grams and  15%  of  daytime  pro- 
grams, and  to  refrain  from  using 
his  time  on  the  air  for  the  propa- 
gation of  his  views  on  controversial 
public  questions. 

"Columbia  has  made  available 
and  will  continue  to  make  avail- 
able, without  charge,  time  on  the 
air  for  bringing  to  the  radio  audi- 
ence discussions  of  public  ques- 
tions, and  believes  that  only  by 
refusing  to  accept  money  for  this 
public  service  is  it  possible  to  pre- 
sent balanced  discussions  of  public 
issues  by  leading  spokesmen." 

Mutual  said  that  if  a  union  were 
to  approach  it  with  a  good  pro- 
gram that  seemed  to  be  of  general 
interest  to  the  listening  public  there 
seems  to  be  no  reason  that  it  should 
not  be  accepted.  The  network  has 
no  hard  and  fast  rules  regarding 
the  matter,  it  was  said,  and  each 
case  will  be  considered  on  its  indi- 
vidual merits  as  it  arises. 

"It  is  not  NBC's  policy  at  present 
to  sell  time  to  unions  for  the  dis- 
cussion of  controversial  issues  on 
the  air,"  the  network  said.  "It  has 
long  been  NBC's  policy  to  grant 


free  time  to  unions  for  the  discus- 
sion of  such  issues  as  they  may 
wish  to  bring  before  the  public. 
Equal  free  time  is  granted  to  those 
with  other  viewpoints.  This  concur- 
rently is  being  done  on  the  America 
United  program  which  is  being  car- 
ried by  more  than  two-thirds  of 
the  stations  on  the  NBC  network 
and  on  which  the  two  major  labor 
unions  share  time  with  farm  and 
commerce  groups." 

American  and  Electronic  Corp. 
of  America  last  week  gave  expla- 
nations of  the  Nov.  30  termination 
of  the  broadcasts  of  William  S. 
Gailmor  on  WJZ  New  York,  key 
station  of  American  under  Elec- 
tronic Corp.  sponsorship,  following 
the  exclusive  announcement  of  the 
break  in  the  Oct.  8  Broadcasting. 

Network  announced  that  a  new 
series,  News  of  Tomorrow,  featur- 
ing foreign  correspondents  around 
the  globe,  will  go  into  the  11-11:15 
p.m.  period  on  the  network,  seven 
nights  a  week,  starting  Dec.  3. 
Program  will  include  five  minutes 
of  local  news  broadcast  by  individ- 
ual stations  followed  by  ten  min- 
utes of  features  and  commentary, 
chiefly  from  overseas.  In  New  York 
the  new  program  will  replace  the 
Gailmor  broadcasts,  the  network 
said,  following  termination  Nov.  30 
of  the  one-year  contract  between 
Electronics  Corp.  and  WJZ  for  the 
five-a-week  commentaries. 

Company  stated  it  had  been 
"carefully  considering  our  future 
advertising  plans"  and  has  "reached 
the  conclusion  that  the  large  and 
loyal  audience  of  Mr.  William  S. 
Gailmor  could  be  more  effectively 
and  economically  reached  in  the 
New  York  area  through  another 
outlet."  Statement  added  that  "the 
action  of  WJZ  anticipated  our 
movement  to  another  outlet"  and 
that  negotiations  for  satisfactory 
time  are  now  being  concluded,  with 
a  definite  announcement  imminent. 


TOTAL  WAR  OUTPUT 
EXCEEDS  10  BILLIONS 

TOTAL  production  of  electronic 
and  communication  equipment  in 
the  five  war  years  was  $10,659,- 
000,000,  according  to  WPB  Chair- 
man J.  A.  Krug,  reporting  Oct.  9 
on  "Wartime  Achievements  and  the 
Reconversion  Outlook." 

Mr.  Krug  reviewed  technological 
progress  during  the  war,  including 
spectacular  radar  achievements, 
and  the  tremendous  development  of 
the  electronics  industry  in  process, 
control  and  inspection  operations. 
Electronic  and  communication  pro- 
duction increased  70  times  between 
1940  and  1944,  Mr.  Krug  said,  ris- 
ing from  $25,000,000  in  the  last 
half  of  1940  to  $3,700,000,000  in 
1944. 

Of  the  total  output  during  the  ! 
war  years,  $4,433,000,000  was  ra- 
dio,    $3,719,000,000     radar  and 
$2,507,000,000    other  communica- 
tion equipment. 


...this  little  station 
gives  your  message 

IN  THIS  IMPORTANT  BUYING  LAKE  AREA! 

To  more  than  500,000  listeners  in  Northeastern  Wisconsin  and 
Upper  Michigan,  WMAM  is  the  only  station  clearly  audible  at 
all  times  —  a  singular  situation  for  which  we  thank  ground 
mineralization.  Located  at  570  on  the  dial,  WMAM  delivers 
virtually  5000  watt  coverage  at  250  watt  rates!  A  complete 
report  with  Hooper  Surveys  will  give  you  further  information 
on  the  "little  station  with  the  big  wal- 
lop." Send  for  it  and  complete  information. 


WMAM 


Marinette,  Wis. 

BRANCH  STUDIOS:  Iron  Mt.,  Micb.*  Sturgeon  Bay,  Wis. 
JOSEPH  MACKINi  General  Manager 

National  Representatives :  Howard  A.  Wilson  Co. 
Chicago  •  New  York  •  San  Francisco  •  Hollywood 


Page  86    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Applications 

»r        (Continued  from  page  18) 

j  lanta,  Ga.,  550  kc,  1  kw,  5  kw  LS  U 
J  DA-N. 

Jose  Ramon  Quinones,  San  Juan,  P. 
R.,  680  kc,  10  kw,  U. 

KXRO  Inc.,  Aberdeen,  Wash.,  650 
y  kc,  CP  to  change  freq.  from  1340  to 
j  !  650  kc,  inc.  pwr  from  250  w  to  1  kw, 
'  j  new  trans  and  new  vert  ant.  change 
6    trans  loca. 

.  |  WHIS  Daily  Telegraph  Printing  Com- 
pany, Bluefield,  W.  Va.,  1440  kc,  CP  to 
i\  Inc.  pwr  from  1  kw  day  and  500  w 
m  night  to  5  kw  day  and  night,  new 
]  |  trans  and  D  A  for  night  use.  chg  trans 
«  loca. 

\      Syracuse  B/C  Corporation,  Syracuse, 
N.  Y.,  1260  kc,  5  kw,  U.  DA-N. 

I  WHKK  United  B/C  Co.,  Akron,  Ohio, 
j    640   kc,   none  given,   mod   license  to 

change  hours  of  op  from  L-KPI  to 
!  S.  H.  (Dally  until  11:00  p.m.  EST). 

p.  WGBS  The  Fort  Industry  Co.,  Miami, 
!  Fla.,  710  kc,  CP  to  inc.  pwr  from  10  kw 

']   to   50   kw,   Inst,   new  tra,   change  in 

in  i  D.  A.  for  day  and  night  use  and  chg 

a    trans  loc. 

"j  ■  Virginia-Carolina  B/C  Corp.,  Danville, 
A\  Va.,  1250  kc,  1  kw  5  kw-LS,  U,  DA-N. 
.  i  Diamond  State  Broadcast  Corp., 
L'  Dover,  Del.,  1340  kc,  250  w,  U. 
ig  WLAP  American  B/C  Corp.,  Lexing- 
ton, Ky.,  630  kc,  CP  to  change  freq. 
from  1450  to  630  kc  inc.  pwr  from  250 
G.  .  w  day  and  night  to  5  kw  day  and  1  kw 
J  night,  inst.  new  trans  and  D.  A.  for 

day  and  night  use. 
r-      WFLA  The  Tribune  Co.,  Tampa,  Fla., 
id  |  i  970  kc,  CP  to  make  change  in  D.  A.  for 
.  i  night  use. 

0  h  Mitchell  G.  Meyers,  Ruben  E.  Aron- 
,J  heim,  Milton  H.  Meyers,  Waterbury, 
.    Conn.,  1240  kc,  250  w,  U. 

»  .  Charleston  B/C  Co.,  Charleston,  S.  C, 
Js  ;1450  kc,  250  w,  U. 

"  Crescent  Broadcast  Corp.,  Shenan- 
h  doah,  Pa.,  580  kc,  1  kw,  Daytime, 
i.  Beaver  County  Broadcasting  Corp., 
Beaver  Falls,  Pa.,  1360  kc,  5  kw,  TJ  DA. 
)'<]■  KWHN  Broadcasting  Co.  Inc.,  Fort 
k  Smith,  Ark.,  1320  kc,  1  kw  5  kw-LS,  U 
.  DA-N. 

ie      Medford  Printing  Co.,  Medford,  Ore- 
•k  gon,  1230  kc,  250  w,  U. 
,n  ,    WJHP  The  Metropolitan   Co.,  Jack- 
lU  'sonville,  Fla.,  1320  kc,  CP  to  inc.  pwr 
n  i  from  250  w  to  5  kw  inst.  new  trans. 

and  D.  A.  for  night  use.  change  trans- 
le  mitter  loca. 

WLOX  Broadcasting  Co.,  Biloxi,  Miss., 
.  I  1490  kc,  250  w,  U. 

"  H.  C.  Winslow,  Meadville,  Pa.,  1490 
e|  kc,  250  w,  U. 

II  WWRL    Long    Island  Broadcasting 
Corp.,  Woodside,  N.  V.,  1600  kc,  CP  to 

10 1  Inc.  pwr  from  250  w  to  5  kw  inst.  new 
a  j  transmitter   and   D.   A.   for   day  and 

night  use,  change  trans  loca. 
ly      WLEU  Broadcasting  Corp.,  Erie,  Pa., 
ie  1260  kc,  CP  to  change  freq.  from  1450 

to  1260  kc,  inc.  pwr  from  250  w  day 
ij  and  night  to  5  kw  day  and  1  kw  night. 
,e  Inst.  new  trans  and  D.  A.  for  night  use. 

change  trans  loca. 
r  WDAC  Allen  T.  Simmons,  Tallmadge, 
l(j  Ohio,  1220  kc,  CP  to  chge  freq.  from 
j  1350  to  1220  kc,  inc.  pwr  from  5  kw  to 
?|  50  kw,  inst.  new  trans  and  D.  A.  for 
h|  day  and  night  use,  chg  trans  loca. 
,      The  Berkshire  B/C   Corp.,  Danbury, 

1  Conn.,  1490  kc,  250  w  TJ. 

Chronicle  Publishing  Co.  Inc.,  Marion, 
.  ,  Ind.,  1230  kc,  250  w  U. 
r      Valdosta  B/C  Co.,  Valdosta,  Ga.,  950 

kc,  1  kw  5  kw-LS,  U,  DA-N. 
C  WEAU,  Central  B/C  Co.,  Eau  Claire, 
'  Wise,  790  kc,  CP  to  inc.  pwr  from  5  kw 
ij  ,  day  and  1  kw  night  to  5  kw  day  and 
11  night  and  change  in  DA  for  night  use. 
U  WHLS  Harmon  LeRoy  Stevens  and 
.  Herman  LeRoy  Stevens,  d/b  as  Port 
|  Huron  B/C  Co.,  Port  Huron,  Mich,  560 
•  kc,  CP  to  change  freq.  from  1450  to  560 
q    kc,  inc.  pwr  from  250  w  to  1  kw,  change 

trans  equip  and  inst.  DA  night  use. 
8 1     The  Augusta  Chronicle  Broadcasting 
!  Co.,  Augusta,  Ga.,  1340  kc,  250  w,  U. 
,       Syndicate   Theatres   Inc.,  Columbus, 
11   Ind.,  1130  kc,  500  w,  Daytime. 
t\     Telegram  Publishing  Co.,   Salt  Lake 
°    City,  Utah,  1490  kc,  250  w,  U. 
'i      WAGE  Inc.,  Syracuse,  N.  Y.,  620  kc, 
f    CP  to  inc.  pwr  from  1  kw  to  5  kw. 

inst.  new  trans  and  change  DA  for 
>  |  night  use. 

j  I  The  Chesapeake  Radio  Corp.,  An- 
;  napolis,  Md.,  1440  kc,  100  w  250  w-LS  U. 
1  I  Sidney  H.  Bliss,  tr/as  Beloit  Broad- 
n 1  casting  Co.,  Beloit,  Wise,  1490  kc,  100  w, 

IP- 
Vermont  Broadcasting  Corp.,  Burling- 
t    ton,  Vt.,  1230  kc,  250  w,  U. 
.       KFVS  Oscar  C.  Hirsch,  tr/as  Hirsch 
•  Battery  and  Radio  Co.,  Cape  Girardeau, 
I  j  Mo.,  960  kc,  CP  to  change  freq.  from 
e  1*1400  to  960  kc,  inc.  pwr  from  250  w  to 
1  kw,  inst.  new  trans  and  D.  A.  night, 
change  trans  loca. 
i  i     Chambersburg  Brdg.  Co.,  Chambers- 
burg,  Pa.,  800  kc,  1  kw.  Daytime. 

KFXM  J.  C.  Lee  and  E.  W.  Lee,  San 
Bernardino,  Calif.,  590  kc,  1  kw,  CP  to 


cnange  ireq.  irom  1240  to  590  kc,  inc. 
pwr  from  250  w  to  1  kw,  inst.  new  t 
and  DA  night,  ch  trans  loca. 

WFMJ  The  WFMJ  Broadcasting  Co., 
Youngstown,  Ohio,  1390  kc,  5  kw,  CP 
to  change  freq.  from  1450  to  1390  kc, 
inc.  pow.  250  to  5  kw,  inst.  new  trans 
and  DA  night,  change  tr  loca  (con- 
tingent on  WRRN's  application  to 
change  to  1440  kc). 

KSD  The  Pulitzer  Publishing  Co., 
St.  Louis,  Mo.,  550  kc,  5  kw  D  N,  inc. 
power  from  5  kw  day  and  1  kw  night 
to  5  kw  day  and  night,  inst  new  tr 
and  new  DA  night,  ch  loca. 

KROY  Royal  MUler,  Marion  Miller, 
L.  H.  Penney,  Gladys  W.  Penney,  d/b 
as  Royal  Miller  Radio,  Sacramento,  Cal., 
1060  kc,  5  kw,  CP  ch  freq.  from  1240  to 
1060  kc,  inc.  pwr  from  250  to  5  kw,  new 
trans  and  DA  night,  ch  tr  loca. 

KLPM  John  B.  Cooley,  Ethel  H. 
Cooley  and  Carroll  W.  Baker,  d/b  as 
Minot,  N.  D.,  Broadcasting  Co.,  940  kc, 
5  kw  day  1  kw  night,  CP  ch  freq  from 
1390  to  940  kc,  lnc  pwr  from  1  kw  day 
and  night  to  5  kw  day  and  1  kw  night, 
inst  new  t  and  DA  night. 

WLVA  Lynchburg  Broadcasting  Cor- 
poration, Lynchburg,  Va.,  610  kc,  1  kw, 
CP  to  ch  freq  from  1230  to  610  kc,  inc. 
pwr  from  250  w  to  1  kw  inst.  new  trans 
and  DA  day  and  night,  ch  tr  loca. 

WBTM  Piedmont  Broadcasting  Corp., 
Danville,  Va.,  1390  kc,  1  kw,  CP  ch  freq 
1400  to  1390  kc,  inc  pwr  250  w  to  1  kw, 
new  tr  DA  day  and  night,  ch  tr  loca. 

WBRY  American-Republican  Inc., 
Waterbury,  Conn.,  1590  kc,  5  kw,  CP 
inc.  pwr  from  1  kw  to  5  kw,  inst.  new 
tr,  ch  in  DA  for  day  and  night. 

WJAX  City  of  Jacksonville,  Jackson- 
ville, Fla.,  930  kc,  5  kw  D-N,  CP  inc 
pwr  from  5  kw  day  1  kw  night  to  5 
kw  D-N,  Inst  DA  for  night  use. 

The  Metropolitan  Broadcasting  Serv- 
ice, New  York,  N.  Y.,  620  kc,  5  kw,  U 
DA. 

Central  Broadcasting  Corp.,  Flint, 
Mich.,  600  kc,  1  kw,  U  DA. 

Central  Broadcasting  Corp.,  Corpus 
Christi,  Tex.,  1230  kc,  250  w,  U. 

Frederick  A.  Knorr,  Harvey  R.  Han- 
sen and  William  H.  McCoy,  Co-partner- 
ship, d/b  as  Suburban  Broadcasters, 
Dearborn,  Mich.,  660  kc,  1  kw,  Daytime. 

Angel  Ramos,  San  Juan,  P.  R.,  740 
kc,  1  kw,  Daytime. 

KAIR  Broadcasting  Co.  Inc.,  Wichita, 
Kans.,  1490  kc,  250  w,  U. 

Radio  Corp.  of  Cedar  Rapids,  Cedar 
Rapids,  Iowa,  1450  kc,  250  w,  U. 

Bernard  Lee  Blum,  Waterbury,  Conn., 
1240  kc,  250  w,  U. 

Alfred  H.  Temple,  Alma  Horn  Temple 
and  Dr.  Frederick  Fayne  Kumm,  a  Co- 
partnership, d/b  as  Deep  South  Radio- 
ways,  Lake  City,  Fla.,  1340  kc,  250  w. 
U. 

Natrona  County  Tribune,  Casper, 
Wyo.,  1230  kc,  250  w,  U. 

KROW  Inc.,  Oakland,  Cal.,  960  kc,  5 
kw,  CP  inc.  pwr  from  1  kw  to  5  kw, 
ins.  new  trans  and  DA  night,  ch  loca. 

New  England  Broadcasting  Co.,  Wor- 
cester, Mass.,  1230  kc,  250  w,  U. 

Trl-State  Broadcasting  Corp.,  Evans- 
vUle,  Ind.,  1330  kc,  5  kw,  U  DA. 

Thomaston  Broadcasting  Co.,  At- 
lanta, Ga.,  1550  kc  10  kw,  U. 

The  Kentucky  Broadcasting  Co.,  Lex- 
ington, Ky.,  1300  kc,  1  kw,  U  DA-N. 

Woodrow  Miller,  San  Bernardino,  Cal., 
1240  kc,  250  w,  U.  (Facilities  to  be  re- 
linquished by  KFXM.)  To  be  consid- 
ered simultan.  with  app.  for  KFXM. 

Omar  G.  Hilton  and  Greeley  N.  Hil- 
ton, d/b  as  Davidson  County  Broad- 
casting Co.,  Lexington,  Ky.,  1190  kc, 
250  w,  Daytime. 

The  Central  Kentucky  Broadcasting 
Co.,  Lexington,  Ky.,  1340  kc,  250  w,  U. 

Savannah  Valley  Broadcasting  Co.. 
Augusta,  Ga.,  1340  kc,  250  w,  U. 

Southeastern  Mass.  Broadcasting 
Corp.,  New  Bedford,  Mass.,  1400  kc,  250 
w  U. 

WMPS  Inc.,  Memphis,  Tenn.,  680  kc,  5 
kw  night  10  kw  day,  CP  ch  freq.  from 
1460  to  680  kc,  inc.  pwr.  from  500  w  night 
and  1  kw  day  to  5  kw  night  10  kw  day, 
inst.  new  tr  and  DA  for  night  use,  ch 
trans  loca. 

The  News  and  Observer  Publishing 
Co.,  Raleigh,  N.  C,  850  kc,  1  kw  5  kw- 
LS,  U.  DA-N. 

Moline  Dispatch  Publishing  Co.,  Mo- 
line,  111.,  1450  kc,  250  W,  U. 

Gulfport  Broadcasting  Co.,  Inc.,  Pen- 
sacola,  Fla.,  1450  kc,  250  w,  U. 

Camden  Broadcasting  Co.,  Camden, 
N.  J.,  800  kc,  1  kw,  Daytime. 

KUOM  U.  of  Minn.,  Minneapolis, 
Minn.,  940  kc,  none  given,  CP  to  change 
freq.  from  770  to  940  kc  and  hrs.  of  op 
from  S-WCAL  to  Daytime  and  ch  trans 
loca. 

KWFT  Wichita  Broadcasters,  a  part- 
nership, Joe  B.  Carrigan,  Mrs.  Joe  B. 
Carrigan,  P.  K.  Smith,  Trustee,  P.  K. 
Smith,  Mrs.  Claude  M.  Simpson  Jr., 
Wichita  Falls,  Tex.,  620  kc,  5  kw  day 
and  n,  CP  inc.  pwr  from  5  kw  day  1  kw 
night  to  5  kw  DN,  ch  DA  for  night  use. 

WCFL  Chicago  Federation  of  Labor, 
Chicago,  111.,  1000  kc,  50  kw,  CP  to  inc. 


pwr  from  10  kw  to  50  kw,  inst  new  tr, 
ch  DA  day  and  night  use. 

WCAL  St.  Olaf  CoUege,  Northfield, 
Minn.,  770  kc,  none  given,  CP  ch  hrs 
of  op  from  S-KUOM  to  Daytime  (Fa- 
cilities to  be  relinquished  by  KUOM). 

WRRN  Frank  T.  Nied  and  Perry  H. 
Stevens,  d/b  as  Nied  and  Stevens.  War- 
ren, Ohio,  1440  kc,  5  kw.  CP  ch  freq 
from  1400  to  1440  kc  inc.  pwr  from  250 
w  to  5  kw,  ins  new  tr  and  DA  for  day 
and  night  use,  ch  tr  loca. 

WDEF  Broadcasting  Co.,  Chatta- 
nooga, Tenn.,  1370  kc,  5  kw  day  1  kw 
night,  CP  ch  freq  from  1400  to  1370  kc, 
inc.  power  from  250  w  day  and  night 
to  5  kw  day  1  kw  night,  inst.  new  tr 
and  DA  night,  ch  tr  loca. 

Air-Time  Inc.,  Joplin,  Mo.,  1230  kc, 
250  W,  U. 

Pueblo  Radio  Co.  Inc.,  Pueblo,  Colo., 
1230  kc,  250  w,  U. 

Meridian  Broadcasting  Co.,  Meridian, 
Miss.,  1450  kc,  250  w,  U. 

The  High  Point  Enterprise  Inc.,  High 
Point,  N.  C,  830  kc,  1  kw,  Daytime. 

El  Paso  Broadcasting  Co.,  El  Paso, 
Texas,  1340  kc,  250  w,  U. 

Don  C.  Foote,  John  W.  Foote,  Robert 
E.  Mulvaney,  Willard  Mulvaney,  Horace 
S.  Davis  and  Rockwood  Brown,  Co- 
partners, d/b  as  Billings  Broadcasting 
Co.,  Billings,  Mont.,  1240  kc,  250  w,  U. 

Northern  Ohio  Broadcasting  Co.,  Am- 
herst, Ohio,  1040  kc,  1  kw,  L-WHO. 

Southern  Illinois  Broadcasting  Co. 
Inc.,  Centralia,  111.,  960  kc,  1  kw,  U,  D-A. 

Associated  Electronic  Enterprises, 
Woonsocket,  R.  I.,  1240  kc,  250  w,  U. 

Radio  Peoria  Inc.,  Peoria,  111.,  970  kc. 
1  kw,  U,  DA. 

Atlantic  Radio  Corp.,  Boston,  Mass., 
1200  kc,  5  kw,  U. 

Wayne  M.  Nelson,  Ft.  Wayne,  Ind., 
1030  kc,  1  kw,  Daytime. 

Muscogee  Broadcasting  Co.,  a  part- 
nership composed  of  F.  R.  Pidcock,  Sr., 
R.  C.  Dunlap,  Jr.,  F.  R.  Pidcock,  Jr., 
Beecher  Hayford  and  James  M.  Wilder, 
Columbus,  Ga.,  1450  kc,  250  w,  U. 

WGL  Farnsworth  Television  &  Radio 
Corp.,  Fort  Wayne,  Ind.,  1250  kc,  1  kw 
ch  freq  from  1450  to  1250  kc,  inc  pwr 
from  250  w  to  1  kw,  inst  new  tr  and  DA 
day  and  night,  ch  tr  loca. 

Sun  County  Broadcasting  Co.,  Phoe- 
nix, Ariz.,  1450  kc,  250  w,  U. 


E.  L.  Barker,  Claribel  Barker,  T.  H. 
Canfield,  Opal  A.  Canfield,  George  M. 
O'Brien,  Jr.,  d/b  as  Valley  Broadcasting 
Co.,  near  San  Jose,  Cal.,  1170  kc,  5  kw, 
U,  DA. 

Bay  Cities  Radio  Corp.,  Santa  Monica, 
Cal.,  890  kc,  1  kw,  Daytime. 

Universal  Broadcasting  Co.  Inc.,  In- 
dianapolis, Ind.,  1130  kc,  10  kw,  U,  DA. 

Wabash  Valley  Broadcasting  Corp., 
Terre  Haute,  Ind.,  1350  kc,  5  kw,  U,  DA. 

Clarence  Beaman,  Jr.,  tr/as  East 
Tennessee  Broadcasting  Co.,  Knoxville, 
Tenn.,  1340  kc,  250  w,  U. 

KFAC,  Los  Angeles  Broadcasting  Co. 
Inc.,  Los  Angeles,  Calif.,  1330  kc,  5  kw, 
CP  inc  pwr  from  1  kw  to  5  kw,  inst  new 
tr  and  DA  and  night  and  ch  tr  loca. 

W.  C.  Pape,  tr/as  Pape  Broadcasting 
Co.,  Pensacola,  Fla.,  1450  kc,  250  w,  U. 

Kenneth  G.  Zweifel,  Freeport,  111.,  1570 
kc,  1  kw,  daytime. 

David  H.  Cannon,  Reed  E.  Callister 
and  Carroll  R.  Hauser,  d/b  as  Orange 
County  Broadcasting  Co.,  Santa  Ana, 
Calif.,  830  kc,  5  kw,  daytime. 

Gillette  &  Jesse  Gilbert  Burton,  Jr., 
a  partnership,  d/b  as  Burton  Broad- 
casting Co.,  Mobile,  Ala.,  1340  kc,  250 
w,  u. 

KGB  Don  Lee  Broadcasting  System, 
San  Diego,  Calif.,  1360  kc,  5  kw,  CP  inc. 
pwr  from  1  kw  to  5  kw,  ins  new  tr  and 
vert  ant  and  ch  tra  loca. 

Old  Pueblo  Broadcasting  Co.,  Tucson, 
Ariz.,  1340  kc,  250  w,  U. 

Sun  County  Broadcasting  Co.,  Tucson, 
Ariz.,  1340  kc,  250  w,  U. 

Arkansas  Valley  Broadcasting  Co.,  Fort 
Smith,  Ark.,  740  kc,  1  kw,  U,  DA-N. 

Arkansas  Airwaves  Company,  North 
Little  Rock,  Ark.,  1450  kc,  250  w,  U. 

Richard  T.  Sampson,  Banning,  Cal., 
1400  kc,  100  w,  U. 

KMPC,  The  Station  of  The  Stars,  Inc., 
Los  Angeles,  Cal.,  710  kc,  50  kw,  CP  to 
inc  pwr  fr  10  kw  to  50  inst  new  trans 
makes  chges  in  DA  for  day  &  night  use. 

San  Joaquin  Broadcasters,  Inc.,  Mod- 
esto, Cal.,  1600  kc,  250  w,  U. 

DeHaven,  Hall  &  Oates,  Salinas,  Cal., 
1380  kc,  1  kw,  U,  DA. 

L.  John  Miner,  Taft  R.  Wrathall  and 

(Continued  on  page  88) 


Add  One 
to  999 . . . 


.  .  .  and  you  have  1,000.*  Or  you  can 
count  them — one  by  one. 
From  every  angle,  the  big  fact  remains 
that  there  are  now  1,000  commercial 
broadcasting  stations  in  the  United 
States  and  Canada  having  the  BMI  li- 
cense. Speaking  in  percentages,  this 
figure  represents  95.42%  of  the  radio 
stations  on  this  continent. 
There's  no  secret  to  this  consistent 
growth  in  the  long  list  of  BMI  licensees. 
A  basically  sound  function,  intelligent 
and  alert  management,  and  continuous 
service  to  radio  are  building  this 
progress. 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  87 


SB! 


M  CHEYENNE 
WYOMING 


HOME  OF 
FRONTIER  DAYS 


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OF  'EM  ALL- 
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OUTLET 


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Represented  nationally  by  the  Kali  Agency 


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STATION 


THE 
LUCKY  FELLOW, 

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RESERVATION 
AT  THE 


HO«l. 


Page 


Hut* ) 


Applications 

(Continued  from  page  87) 
Grant  R.   Wrathall,   d/b  as  Monterey 
Bay  Broadcast  Company,  Santa  Cruz, 
Cal.,  1460  kc,  500  w,  U. 

Arthur  H.  Croghan,  Santa  Monica, 
Cal.,  750  kc,  1  kw,  L-WSB. 

The  Star  Broadcasting  Company,  Inc., 
Pueblo,  Colo.,  590  kc,  1  kw,  U,  DA-N. 

Peninsular  Broadcasting  Corporation, 
Coral  Gables,  Fla.,  1450  kc,  250  w,  U. 

WMFJ  W.  Wright  Esch,  Daytona 
Beach,  Fla.,  1090  kc,  1  kw,  CP  to  chg  freq 
fr  1450  to  1090  kc  inc  pwr  from  250  w 
to  1  kw  inst  new  trans  and  DA  for  night 
use  chge  tr  loca. 

W.  R.  Frier,  Cartersville,  Ga.,  1450  kc, 
250  w,  U. 

Northeastern  Indiana  Broadcasting 
Company,  Inc.,  Fort  Wayne,  Ind.,  1380 
kc,  5  kw.  U,  DA. 

Booth  Radio  Stations,  Inc.,  Logans- 
port,  Ind.,  1230  kc,  100  w,  TJ. 

The  Gazette  Company,  Cedar  Rapids, 
Iowa,  1600  kc,  5  kw,  U,  DA-N. 

Hugh  R.  Norman  and  Arthur  Mal- 
colm McGregor,  d/b  as  Davenport  Broad- 
casting Co.,  Davenport,  Iowa,  750  kc, 
250  w,  Daytime. 

George  J.  Volger  and  John  R.  Rider, 
d/b  as  Muscatine  Broadcasting  Com- 
pany, Muscatine,  Iowa,  1450  kc,  100  w, 
U. 

S.  H.  Patterson,  Topeka,  Kans.,  1440 
kc,  500  w  1  kw-LS,  U.  (Contingent  on 
grant  of  app.  for  KVAK  to  change  to 
1200  kc) 

Frankfort  Broadcasting  Company, 
Frankfort,  Ky.,  1490  kc,  250  w,  U. 

Bluegrass  Broadcasting  Co.,  Inc.,  Ver- 
sailles, Ky.,  940  kc,  1  kw,  U. 

The  A.  S.  Abell  Co.,  Baltimore,  Md., 
850  kc,  1  kw,  U,  DA. 

The  Templetone  Radio  Mfg.  Corp., 
Boston,  Mass.,  1450  kc,  250  w,  TJ.  (with 
250  w  satellite  stations  at  Brockton, 
Quincy,  and  Saugus,  Mass.,  and  100  w 
satellite  sta  at  Belmont,  Mass.) 

Booth  Radio  Stations,  Inc.,  Flint, 
Mich.,  1330  kc,  1  kw,  U,  DA. 

Albert  S.  Drohlich  and  Robert  A. 
Drohlich,  d/b  as  Drohlich  Brothers, 
Flint,  Mich.,  1470  kc,  1  kw,  TJ,  DA. 

Booth  Radio  Stations,  Inc.,  Grand 
Rapids,  Mich.,  1470  kc,  1  kw.  TJ.  DA. 

Booth  Radio  Stations,  Inc.,  Kalamazoo, 
Mich.,  930  kc,  1  kw,  U,  DA. 

Booth  Radio  Stations,  Inc.,  Lansing, 
Mich.,  1360  kc,  1  kw,  TJ,  DA. 

Booth  Radio  Stations,  Inc.,  Saginaw, 
Mich.,  550  kc,  1  kw,  TJ,  DA. 

Paul  D.  P.  Spearman,  Jackson,  Miss., 
620  kc,  1  kw,  5  kw-LS,  U,  DA-N. 

Glens  Falls  Publicity  Corporation, 
Glens  Falls.  N.  Y.,  1450  kc,  250  w,  TJ. 

Queen  City  Broadcasting,  Inc.,  Cin- 
cinnati, Ohio,  630  kc,  5  kw,  TJ,  DA. 

Scripps-Howard  Radio,  Inc.,  Cleveland, 
Ohio,  1300  kc,  5  kw,  TJ,  DA. 

Parkersburg  Sentinel  Company,  Mari- 
etta, Ohio,  1340  kc,  250  w,  TJ. 

Lake  Frie  Broadcasting  Co.,  Sandusky, 
Ohio,  1450  kc,  250  w,  TJ. 

The  Bethlehem's  Globe  Publishing 
Companv,  Bethlehem,  Pa.,  1100  kc,  250 
w,  Daytime. 

Airplane  &  Marine  Instruments,  Inc., 
Clearfield,  Pa.,  1490  kc,  250  w,  TJ. 

Easton  Publishing  Company,  near 
Easton,  Pa.,  1230  kc,  250  w,  TJ. 

Rahall  Broadcasting  Co.,  Inc.,  Norris- 
town,  Pa.,  1110  kc,  500  w,  Daytime. 

John  M.  Rivers,  Charleston,  S.  C, 
1390  kc.  5  kw,  CP  to  inc  pwr  fr  1  kw 
day  and  500  w  night  to  5  kw  D-N  inst 
new  trans  and  DA  for  night  use  chge 
trans  loca. 

James  Valley  Broadcast  Company, 
Huron,  S.  D.,  1400  kc,  250  w,  U. 

Howard  W.  Davis,  tr/as  The  Walmac 
Company,  Austin,  Tex.,  1240  kc,  250 
W,  TJ. 

Radio  Station  KEEW,  Ltd.,  Browns- 
ville, Tex.,  910  kc,  1  kw,  CP  to  chg  freq 
from  1490  to  910  kc  inc  pwr  from  250  w 
day  and  100  w  night  to  1  kw  D-N  inst 
new  trans  and  DA  for  D-N  use. 

Howard  W.  Davis,  tr/as  The  Walmac 
Company,  Corpus  Christi,  Tex.,  1230  kc, 
250  w,  TJ. 

Lee  Segall  Broadcasting  Co.,  Houston, 
Tex.,  790  kc,  1  kw,  Daytime. 

G.  H.  Nelson,  Wendell  Mayes,  and  C. 
C.  Woodson,  d/b  as  Lubbock  County 
Broadcasting  Company,  Lubbock,  Tex., 
790  kc,  1  kw,  TJ,  DA-N. 

Leo  E.  Owens,  McAllen,  Tex.,  620  kc. 
1  kw,  Daytime. 

Ben  Nedow,  tr/as  Ector  County  Broad- 
casting Co.,  Odessa,  Tex.,  1450  kc,  250 
w,  TJ. 

Howard  W.  Davis,  tr/as  The  Walmac 
Company,  San  Antonio,  Tex.,  630  kc,  5 
kw  day,  1  kw  night,  CP  chg  freq  from 
1240  to  630  kc  inc  pwr  from  250  w  day 
and  night  to  5  kw  day  1  kw  night  inst 
new  trans  &  DA  for  night  use  chg 
trans  loca. 

United  Broadcasting  Company,  Ogden, 
Utah,  960  kc,  250  w,  U. 

WSAZ,  Inc.,  Huntington,  W.  Va.,  930 
kc,  5  kw  day,  1  kw  night,  CP  to  inc 
pwr  from  1  kw  day  &  night  to  5  kw 


day  &  1  kw  night  emp.  DA  night  and 
inst  new  trans. 

Evening  Journal  Publishing  Co.,  Mar- 
tinsburg,  W.  Va.,  1490  kc,  250  w,  U. 

Thomas  H.  Todd,  Bertram  Bank,  La- 
mar Branscomb  and  Jeff  Coleman,  d/b 
as  Tuscaloosa  Broadcasting  Company, 
Tuscaloosa,  Ala.,  1450  kc,  250  w,  U. 

KVEC,  Christina  M.  Jacobson,  tr/as 
The  Valley  Electric  Co.,  San  Louis 
Obispo,  Cal.,  920  kc,  1  kw  day,  500  w 
night,  CP  chg  freq  from  1230  to  920  kc 
inc  pwr  from  250  w  day  and  night  to  1 
kw  day  and  500  w  night  inst.  new  trans 
and  vert.  ant. 

Edmund  Scott,  Gordon  D.  France, 
Hugh  H.  Smith  and  Merwyn  F.  Plant- 
ing, a  partnership,  d/b  as  San  Mateo 
County  Broadcasters,  San  Mateo,  Calif., 
1050  kc,  250  w,  Daytime. 

Southern  Media  Corp.,  Coral  Gables, 
Fla.,  1400  kc,  250  w,  U. 

Garvice  D.  Kincaid,  Lexington,  Ky., 
P.  O.  Hernando  Bldg.,  1340  kc,  250  w, 
U.  T— to  be  determined,  Lex.,  Ky.  S — to 
be  determined,  Lex.,  Ky. 

Kennebec  Broadcasting  Co.,  Water- 
ville,  Me.,  1490  kc,  250  w,  U. 

Russell  E.  Kaliher,  Bemidji,  Minn., 
1450  kc,  250  w,  U. 

WRAL,  Capitol  Broadcasting  Co.,  Inc., 
Raleigh,  N.  C,  620  kc,  5  kw  day,  1  kw 
night,  CP  to  chg  freq  fr  1240  to  620  inc 
pwr  from  250  w  D-N  to  5  kw  D  and  1 
kw  N  inst  new  trans  and  DA  for  D  and 
N  use  chg  trans  loca. 

Concord  Broadcasting  Corp.,  Concord, 
N.  H.,  1490  kc,  250  w,  U. 

Charles  M.  Dale,  Concord,  N.  H.,  1450 
kc,  250  w,  U. 

North  Jersey  Radio,  Inc.,  Newark, 
N.  J.,  1430  kc,  5  kw,  U,  DA-N  (faculties 
of  WBYN). 

Missionary  Society  of  St.  Paul  the 
Apostle,  New  York,  N.  Y.,  1130  kc,  10 
kw,  U,  DA  (facilities  of  Sta  WNEW). 

Oklahoma  Quality  Broadcasting  Co., 
a  co-partnership  composed  of  R.  H. 
Drewry,  J.  R.  Montgomery,  Ted  R.  War- 
kentin  and  Robert  P.  Scott,  Lawton, 
Okla.,  1380  kc,  1  kw,  CP  to  chg  freq  fr 
1150  to  1380  kc  inc.  pwr  from  250  w  to 
1  kw  chg  hrs  of  op  from  D  to  U  inst 
new  trans  and  DA  for  D  and  N  use 
chg  trans  loca. 

KOMA,  Inc.,  Oklahoma  City,  Okla- 
homa, 1520  kc,  50  kw,  CP  to  inc  pwr 
from  5  kw  to  50  kw  inst  new  trans  and 
DA  for  N  use  chg  trans  loca. 

McKeesport  Radio  Co.,  McKeesport, 
Pa.,  1360  kc,  1  kw,  D. 

WFIL  Broadcasting  Co.,  Phildadel- 
phia,  Pa.,  560  kc,  5  kw,  CP  to  inc  pwr 
fr  1  kw  to  5  kw  inst  new  trans  and  DA 
for  D  and  N  use  chg  trans  loca. 

Plains  Radio  Broadcasting  Co.,  Ama- 
rillo,  Tex.,  860  kc,  10  kw  D.  5  kw  N, 
CP  to  chg  freq  fr  1440  to  860  kc  inc 
pwr  from  5  kw  D  &  1  kw  N  to  10  kw 
D  and  5  kw  N  inst  new  trans  and  DA 
for  N  use  chg  trans  loca. 

Wayne  M.  Nelson,  Rockingham,  N.  C, 
900  kc,  1  kw.  Daytime. 

Maricopa  Broadcasters,  Inc.,  Phoenix, 
Ariz.,  960  kc,  5  kw,  U,  DA-N. 

Jose  M.  Sepulveda  and  Dr.  Jose  M. 
Rodrigues  Quinohes,  d/b  as  Paradise 
Broadcasting  Co.,  Mayaguez,  P.  R.,  P.  O. 
15  Colly  Toste  St.,  Arecibo,  P.  R.,  1450 
kc,  250  w,  U.  T— near  Cristi  St.  Maya- 
guez, P.  R.  S— Dr.  Basora  St.,  No.  15, 
Mayaguez,  P.  R. 

United  Broadcasting  Co.,  a  co-part- 
nership composed  of  George  Mardikian, 
George  Snell,  Barnard  Floyd  Farr,  S.  A. 
Melnicoe  and  Alfred  Aram,  San  Jose, 
Calif.,  P.  O.  401,  South  16th  St.,  1380 
kc,  250  w,  U.  T— to  be  determined,  near 
San  Jose,  Calif.  S — to  be  determined, 
San  Jose,  Calif. 

John  W.  Davis,  Portland,  Oregon, 
1490  kc,  250  w,  U. 

William  L.  Klein,  Oak  Park,  HI.,  1490 
kc,  250  w,  U. 

Adelaide  Lillian  Carrell,  Wichita, 
Kans.,  1490  kc,  250  w,  U. 

Wade  R.  Sperry,  Edgar  J.  Sperry  and 
Josephine  T.  Sperry,  co-partners,  d/b 
as  Daytona  Beach  Broadcasting  Co., 
Daytona  Beach,  Fla.,  1340  kc,  250  w,  U. 

Crescent  Broadcast  Corp.,  Philadel- 
phia, Pa.,  820  kc,  1  kw,  Daytime. 

The  Patriot  Company,  Harrisburg, 
Pa.,  580  kc,  5  kw,  U,  DA-N. 

California  Broadcasters,  Inc.,  Bakers- 
field,  Cal.  (P.  O.  Box  5515,  Melrose 
Ave.,  Hollywood  38,  Cal.),  1460  kc,  1  kw, 
DA  Un.  T— On  Belle  Terrace  Road  near 
Baldwin  Rd.,  Bakersfield,  Cal.  S — to  be 
det.,  Bakersfield,  Cal. 

Radio  Sales  Corp.,  Twin  Falls,  Idaho 
(P.  O.  Box  536),  1450  kc,  250  W,  U.  T— 2 
mi  north  of  Twin  Falls  on  Blue  Lakes 
Blvd.,  Idaho.  S— TJ.  S.  Highway  93,  two 
mi  north  of  city  of  Twin  Falls,  Idaho. 

WSAN  Lehigh  Valley  Broadcasting 
Co.,  Allentown,  Penna.,  1470  kc,  500  w, 
U.  CP  to  inc  pwr  from  500  w  to  5  kw 
inst  new  trans  and  DA  for  night  use. 

Tri-Cities  Broadcast  Co.,  Florence 
Ala.  (P.  O.  301,  Court  St.),  1240  kc,  250 
w,  U.  T — to  be  det,  Florence,  Ala.  S — 
to  be  det,  Florence,  Ala. 

WINN  Kentucky  Broadcasting  Corp., 


Legion  Citation 

SIXTEEN  stations  in  New  York 
state  recently  received  a  special 
citation  from  the  national  head- 
quarters of  the  American  Legion 
Auxiliary  for  their  "important 
contribution  to  education,  enter- 
tainment and  inspiration  of  their 
communities,  and  in  appreciation 
for  courtesies  and  cooperation  ex- 
tended to  the  auxiliary".  Stations 
were  WWRL  Woodside,  WGBB 
Freeport,  WWNY  Watertown, 
WSAY,  WHAM,  WHEC  Rochester, 
WENY  Elmira,  WEVI,  WREN 
Buffalo,  WOKO  Albany,  WNBP 
Binghamton,  WJTN  Jamestown, 
WSYR  Syracuse,  WGNY  New- 
burg,  WHCU  Ithaca. 


Inc.,  Louisville,  Ky.,  1240  kc,  250  w,  U. 
CP  to  chg  freq  fr  1240  to  1080  kc  inc 
pwr  from  250  w  to  1  kw  night  and  5 
kw  day  inst  new  tr  and  DA  for  D-N 
chg  trans  loca. 

FM  Radio  &  Television  Corp.,  San 
Jose,  Cal.  (P.  O.  Box  987,  Riverside, 
Cal.),  1370  kc,  500  w,  1  kw-LS,  U.  T— 
to  be  det,  San  Jose,  Calif.  S — to  be  det, 
San  Jose,  Calif. 

Donald  Flamm,  New  York,  N.  Y. 
(P.  O.  Box  25,  Central  Park  West),  620 
kc,  5  kw,  DA,  U.  T— near  Moonachie, 
N.  J.  S— to  be  det,  New  York,  N.  Y. 

The  Times  Picayune  Publishing  Co., 
New  Orleans,  La.  (P.  O.  601,  North 
St.),  1560  kc,  500  w,  1  kw-LS,  Un.  T— 
1624  First  St.,  Gretna,  La.  S— Hibernia 
Bank  Bldg. 

Cleveland  Broadcasting  Inc.,  Cleve- 
land, Ohio  (P.  O.  1708,  Union  Com- 
merce Bldg.),  1300  kc,  5  kw,  DA,  U. 
T— Parma,  Ohio.  S — to  be  det,  Cleve- 
land, O. 

KFDM  Beaumont  Broadcasting  Corp., 
Beaumont,  Texas,  560  kc,  1  kw,  U,  CP 
to  inc  pwr  fr  1  kw  to  5  kw  inst  new 
trans  and  DA  for  N  ch  trans  loca. 

Broadcasting  Corporation  of  America, 
Indio,  Calif.  (P.  O.  3401,  Russell  St., 
Riverside,  Calif.),  1400  kc,  250  w,  CP. 
Un.  T— Highway  60  and  So.  Pacific 
tracks,  4y2  mi  nw  of  Indio.  S — AMEND- 
ED to  specify  studio  site  as  to  be  det, 
Indio,  Calif. 

Cur-Nan  Company,  Brockton,  Mass. 
(P.  O.  10,  Post  Office  Sq.,  Rm  2362,  Bos- 
ton, Mass.),  1450  kc,  Un.  T— 24  East  Elm 
St.,  Brockton.  S — 24  East  Elm  St., 
Brockton. 

Ohio-Michigan  Broadcasting  Corp., 
Toledo,  Ohio  (P.  O.  542,  Nicholas  Bldg.), 
980  kc,  5  kw,  DA-N,  Un,  CP.  T — Approx 
1  mi  S  of  Lime  City,  Ohio.  S — to  be 
det,  Toledo,  O. 

Walter  A.  Graham,  Tifton,  Ga.  (P.  O. 
Texas  Co.),  1300  kc,  250  w,  Un. 

Roderick  T.  Peacock,  Sr.,  tr/as  Day- 
tona Beach  Broadcasting  Co.,  Daytona 
Beach,  Fla.  (P.  O.  621,  Academy  Ave., 
Dublin,  Ga.),  1340  kc,  250  w,  Un.  T— to 
be  det,  Daytona  Beach.  S — 320  South 
Beach  St.,  Daytona  Beach,  Fla. 

KEX  Westinghouse  Radio  Stations, 
Inc.,  Portland,  Oregon,  1190  kc,  5  kw,  U, 
CP  to  inc  pwr  fr  5  kw  to  50  kw  inst  new 
trans  and  DA  for  N  chg  trans  loca. 

KPOW  Albert  Joseph  Meyer,  Powell, 
Wyo.,  1260  kc,  250  w,  U,  CP  to  chg  freq 
fr  1230  kc  to  1260  kc  inc  pwr  fr  250  w 
to  1  kw  inst  new  tr  and  DA  for  night 
use  &  chg  tr  loca. 

Bleeker  P.  Seaman  and  Carr  P.  Col- 
lins, Jr.,  d/b  as  Seaman  and  Collins, 
El  Paso,  Tex.,  1340  kc,  250  w,  U. 

E.  L.  Kick  and  Roger  B.  Payne,  d/b 
as  Farwest  Broadcasting  Co.,  Belling- 
ham,  Wash.,  880  kc,  1  kw,  U. 

Bakersfield  Broadcasting  Co.,  Bakers- 
field, Cal.,  1490  kc,  250  W,  U. 

WCOC  Mississippi  Broadcasting  Co., 
Inc.,  Meridian,  Miss.,  910  kc,  CP  to  inc 
pwr  from  1  kw  day  &  night  to  5  kw 
day  &  1  kw  night  &  inst  new  tr. 

Lake  Superior  Broadcasting  Co.,  Du- 
luth,  Minn.,  1080  kc,  10  kw,  U,  DA. 

KROW,  Inc.,  Oakland,  Cal.,  960  kc, 
CP  to  inc  pwr  fr  1  kw  to  5  kw  inst  new 
tr  and  DA  for  N  use  &  chg  tr  loca. 

KFAC  Los  Angeles  Broadcasting  Co., 
Inc.,  Los  Angeles,  Cal.,  1330  kc,  5  kw, 
CP  to  inc  pwr  from  1  kw  to  5  kw  and 
install  new  trans  &  DA  for  D-N  use. 

Edisto  Broadcasting  Co.,  Orangeburg, 
S.  C,  1450  kc,  250  w,  U. 

Roy  A.  Lundquist  and  D.  G.  Wilde, 
co-partners,  d/b  as  The  Skagit  Valley 
Broadcasting  Co.,  Mt.  Vernon,  Wash. 
(P.  O.  5520,  11th  Ave.,  NE,  Seattle, 
Wash.),  1600  kc,  250  w.  T— Route  4,  Mt. 
Vernon,  Wash.  S — Route  4,  Mt.  Vernon, 
Wash.  (Call  KWPL  reserved). 


October  15,  1945 


BROADCASTING    •    Broadcast  Advertising! 


CBC  Grants  CKEY 
New  Net  Privilege 

Toronto   Station   May  Solicit 
American  Network  Shows 
By  JAMES  MONTAGNES 

REVERSING  a  policy  set  some 
years  ago  of  not  allowing  more 
than  one  station  in  a  city  to  carry 
the  same  network  show  simultane- 
ously, except  wartime  drives  and 
hockey  broadcasts,  Canadian 
Broadcasting  Corp.  has  agreed  to 
let  CKEY  Toronto  carry  any  of  the 
CBC  Dominion  network  programs 
advertisers  request  which  are  also 
carried  on  CJBC  Toronto  [Broad- 
casting, Sept.  24] . 

Whether  other  Canadian  sta- 
tions will  demand  the  same  right, 
or  the  CBC  grant  the  request,  is 
not  known.  The  CBC  unofficially 
feels  it  has  not  set  a  precedent, 
rather  made  an  exception  in  one 
particular  case.  But  it  is  reported 
that  already  a  similar  request  has 
been  made  in  Montreal,  where 
CKAC  is  reported  to  have  asked 
to  be  allowed  to  use  the  same  spon- 
sored show  simultaneously  as  car- 
ried by  CBF. 

Expects  20  Programs 

The  CKEY  agreement  also  al- 
lows the  station  to  solicit  any  NBC, 
MBS  and  American  net  show,  to 
carry  it  alone  or  jointly  with  CJBC. 
Many  network  shows  are  not  piped 
into  Toronto  because  CJBC  hasn't 
the  time,  since  it  is  a  CBC-owned 
station  and  has  a  certain  amount 
of  sustaining  evening  shows  of  na- 
tional or  regional  importance  to 
carry. 

CKEY  expects  to  sell  advertisers 
not  able  to  find  time  on  CJBC,  plan- 
ning to  bring  in  20  well-known 
United  States  net  shows  every 
week.  Contract  with  CBC  allows 
CKEY  to  operate  in  this  way  until 
CJBC  goes  to  50  kw  in  1946. 

The  agreement  allows  CKEY 
to  be  used  at  the  advertiser's  re- 
quest as  the  Toronto  outlet  of  any 
Dominion  network  programs  in 
preference  to  CJBC,  the  official  key 
Dominion  Network  station.  Already 
one  program,  Music  America  Loves 
Best,  NBC-RCA  Sunday  afternoon 
?how,  has  been  transferred  to 
CKEY  from  CJBC. 


|    RCA'S  NEW  REPORT 
I  Foregoes  Distributor  Meeting 
fl-  For  Postwar  Report  

REPORT  from  RCA  Victor  man- 
agement to  home  instrument  dis- 
tributors is  first  step  in  return 
to  commercial  activities  and  is  de- 
signed to  replace  for  the  time  being 
!jfhe  convention  type  of  meeting  be- 
cause of  travel  and  hotel  restric- 
tion. 

\  Report  consists  of  a  large  plastic- 
bound  volume  depicting  AM  and 
television  sets  and  outlining  FM 
plans.  It  opens  with  a  report  from 
Prank  M.  Folson,  RCA  Victor  ex- 
ecutive vice-president.  Nine  receiv- 
ers comprise  the  "kickoff"  line. 


New  Slogan 

STEVE  WILLIS,  general 
manager  of  WJNO  West 
Palm  Beach,  was  looking  for 
a  slogan  for  the  KJNO  post- 
war trade  paper  campaign. 
He  came  up  with  this  one: 
"Where  Dun  &  Bradstreet 
meet  Hooper  and  Crosley." 


NETS  ARE  COVERING 
ARRIVAL   OF  FLEET 

ARRIVAL  of  the  Third  Fleet  in 
San  Francisco  Bay,  Oct.  15,  is 
being  covered  by  network  cor- 
respondents attached  to  the  fleet 
and  by  on-the-spot  descriptions. 

CBS  has  Don  Mozley  speaking 
from  the  South  Dakota  on  Feature 
Story,  4:45-5  p.m.,  and  Grant  Hol- 
comb  describes  the  scene  from  a 
Navy  blimp. 

Jack  Mahon,  MBS  Pacific  cor- 
respondent on  the  South  Dakota, 
will  give  a  roundup  picture  of  its 
entry  into  San  Francisco  Bay  at 
3:30-3:45  p.m.,  and  then  network 
switches  to  Telegraph  Hill  in  San 
Francisco  for  eyewitness  account. 
Broadcast  will  also  be  made  from 
a  blimp  over  harbor.  On-the-spot 
interviews  are  planned. 

Norman  Paige,  American  cor- 
respondent with  fleet,  speaks  di- 
rect from  one  of  warships,  2:30- 
2:45  p.m.,  and  network  also  pre- 
sents broadcast  from  blimp. 


Grocery  Mfgrs.  Meet 

GROCERY  MFGRS.  of  America, 
New  York,  will  hold  its  37th  an- 
nual meeting  Nov.  7  and  8  at  the 
Waldorf-Astoria,  New  York. 


'Hometown'  Series 

BROADCASTING  industry  this 
week  starts  its  second  year  of  direct 
service  to  overseas  military  person- 
nel through  the  Let's  Go  to  Town 
series  conducted  under  direction  of 
the  NAB.  In  a  message  to  stations, 
Arthur  Stringer  of  the  NAB  points 
out  that  the  millions  still  overseas 
need  the  hometown  shows  more  than 
ever.  NAB  supplies  a  kit  to  stations 
producing  the  programs,  which  are 
distributed  by  Armed  Forces  Radio 
Service.  Aluminum  base  acetates 
are  supplied  by  NAB.  Some  150 
programs  have  been  produced. 


Church  Group's  Kit 

A  RADIO  kit  designed  to  aid  local 
groups  throughout  the  United 
States  in  presenting  vital  issues  on 
the  United  Nations  Charter  has 
been  sent  out  by  the  United  Coun- 
cil of  Church  Women  in  prepara- 
tion for  the  annual  observance  of 
World  Community  Day,  Nov.  2. 
Series  of  radio  programs  for  local 
stations  is  included  in  kit,  plus  a 
script  prepared  by  Luella  Laudin 
of  the  General  Federation  of  Wom- 
en's Clubs  and  adviser  on  the  radio 
committee  of  the  United  Council 
of  Church  Women. 


Internship  Project 
Will  Be  Expanded 

Journalism  Teachers  Receive 
Experience  at  Stations 

STATION  internship  project,  car- 
ried out  last  summer  under  aus- 
pices of  NAB's  Radio  News  Com- 
mittee and  the  American  Assn.  of 
Schools,  Departments  of  Journal- 
ism, will  be  repeated  in  1946  on  a 
greatly  expanded  basis. 

Ten  journalism  teachers  served 
internships  at  stations  last  sum- 
mer, obtaining  experience  for  effec- 
tive teaching  of  radio  journalism. 
They  were  reimbursed  for  living 
and  maintenance  costs,  according 
to  Arthur  Stringer,  NAB  director 
of  circulation  and  a  member  of  the 
Council  on  Radio  Journalism,  joint- 
ly formed  by  NAB  and  school  as- 
sociation to  handle  the  project. 

Teachers  and  stations  at  which 
they  studied  were: 

Everett  W.  Withers,  Washing- 
ton &  Lee  U.,  at  WTIC  Hartford; 
Archie  R.  Harney,  U.  of  Idaho,  at 
KFI  Los  Angeles;  Frank  E. 
Schooley,  U.  of  Illinois,  at  WSYR 
Syracuse;  Fred  M.  Parris,  Kansas 
State  College,  at  WFAA  Dallas; 
Olaf  J.  Bue,  Montana  State  U.,  at 
KVOO  Tulsa;  Robert  Mossholder, 
U.  of  Omaha,  at  WOW  Omaha; 
Elmer  F.  Beth,  U.  of  Kansas,  at 
KMBC  Kansas  City;  Willis  C. 
Tucker,  U.  of  Kentucky,  at  WGAR 
Cleveland;  Leonard  J.  Jermain  and 
George  Turnbull,  both  U.  of  Ore- 
gon, at  KOIN  Portland. 


CBS  Video  Course 

GENERAL  training  course  in  tele- 
vision for  directors  of  CBS  audio 
programs,  to  be  given  in  12  Mon- 
day sessions  from  10  a.m.  to  noon, 
starting  Oct.  15  under  supervision 
of  Worthington  Miner,  manager  of 
CBS  television,  and  with  staff  per- 
sonnel of  the  CBS  video  station 
WCBW  as  instructors,  was  an- 
nounced last  week  by  Lawrence 
Lowman,  vice-president  in  charge 
of  television.  Course  will  include 
camera  techniques,  personnel  func- 
tions, control  room  techniques, 
lighting,  sound,  script  construc- 
tion, set  up  and  direction  and  field 
tests. 


Education  Efforts 

STATIONS  WSNJ  Bridgeton, 
WAAT  Newark,  WTTN  Trenton, 
and  WPAT  Paterson  were  recently 
cited  by  Mrs.  Robert  Cornelison, 
president  of  New  Jersey  Radio 
Council,  for  their  commendable 
efforts  and  service  to  radio  educa- 
tion. In  an  article  in  the  New  Jer- 
sey Club  Woman,  Mrs.  Cornelison 
said  that  careful  thought  should  be 
given  to  the  desirability  of  uses  of 
FM  in  schools  and  colleges,  and 
full  advantage  should  be  taken 
of  opportunities  that  radio  affords 
in  supplementing  classi-oom  in- 
fraction. 


CHNS 

Halifax 
Nova  Scotia 
The  Busiest 
Commercial 
Radio  Station 
of  the  Maritimes 


JOS.  WEED  &  CO. 
350  Madison  Avenue,  New  York 


\\  PACIFIC 
EST  NORTHWEST 


KIRO 


J&z  "ptiettdly  Station 
50,000  Watts 
710  KC 
CBS 

SEATTLE  ,  WASHINGTON 
Represented  by  FREE  &  PETERS,  Inc 


BROADCASTING  • 


Broadcast  Advertising 


October  15,  1945    •    Page  89 


GO  AHEAD  SIGNAL 
FOR  IDAHO  SALES 


KSEI 

POCATELLO  •  IDAHO 


THERE'S  ONLY 


TIMES  SQUARE 
but 

WHN  REACHES  2  NEW  YORKS! 

(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,401, 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 


Metro-Goldwyn-Mover— 
loew't  Affiliate 


5000  WATTS  1330  KC 


^EVD 

ENGLISH  •  JEWISH  •  ITALIAN 

National  Advertisers  consider  WEVD 
a  "must"  to  cover  the  great  Metro- 
politan New  York  Market. 

Send  far  WHO'S  WHO  en  WCVD 
WEVD- 117  Wert  46ft  Street  New  Verfc.il.  T. 


OPA 

(Continued  from  page  18) 

for  electric  phonographs,  fixed  and 
variable  resistors,  radio  parts  such 
as  radio  hardware,  moulded  parts, 
terminals,  shields  and  switches,  ac- 
cording to  OPA.  As  a  result,  final 
increase  factors  were  fixed  4.5  per- 
centage points  above  the  interim 
factors. 

Set  manufacturers  late  last  week 
were  reported  ready  to  start  pro- 
duction as  soon  as  parts  are  avail- 
able. On  the  other  hand  parts  mak- 
ers were  less  optimistic.  They 
felt  it  would  take  some  time  yet 
to  file  for  individual  increase  fac- 
tors, based  on  cost  production.  At 
any  rate  War  Production  Board's 
estimates  of  August  that  3% 
million  sets  would  be  produced  by 
Christmas,  is  expected  to  be  cut 
in  half. 

There  appeared  little  likelihood 
that  sufficient  FM  sets  will  be  on 
the  market  by  Jan.  1  to  permit 
the  transition  from  the  old  band 
(42-50  mc)  to  the  new  FM  band 
(88-108  mc). 

Meanwhile  WELD  Columbus,  O., 
FM  adjunct  of  WBNS,  queried  16 
set  manufacturers  as  to  when  suf- 
ficient receivers  will  be  on  the 
market.  Replies,  announced  last 
week  by  the  station,  indicate  that 
several  manufacturers  plan  to  go 
ahead  with  two-band  receivers  in 
spite  of  the  FCC's  threat  to  termi- 
nate FM  in  the  present  band  im- 
mediately if  two-band  sets  are 
made.  Generally,  however,  manu- 
facturers will  make  one-band  sets 
but  they  won't  make  deliveries  un- 
til early  next  year. 

Survey  Results 

Results  of  the  WELD  survey 
follow  in  brief: 

General  Electric  Co. — Hope  to 
have  FM  receivers  available  in 
January  or  February;  prefer  to 
build  two-band  sets. 

Bendix  Radio — Limited  quanti- 
ties in  first  quarter  of  1946,  only 
new-band  sets. 

Lear  Radio  Inc. — Both  one  and 
two-band  sets  ready  early  in  1946. 

Howard  Radio  Co. — One-band 
sets  only;  delivery  date  not  given. 

Philco  Corp. — Impossible  to  give 
any  data  at  this  time. 

Stewart  Warner  Corp. — New- 
band  sets  only,  by  spring  of  1946. 

Noblitt  Sparks  Inc. — Production 
by  January. 

Farnsworth  Telev.  &  Radio 
Corp. — One-band  receivers,  hope  to 
have  available  early  first  quarter 
of  1946. 

Zenith  Radio  Corp. — Too  early  to 
give  definite  information. 

Stromberg  -  Carlson  Co. —  Two- 
band  sets,  production  starting  in 
January  with  quantity  deliveries 
in  February. 

Garod  Radio  Corp. — No  FM  re- 
ceivers for  six  months. 

RCA — Too  early  to  say,  but 
hope  to  make  deliveries  starting 
in  February;  one-band  sets. 

Meissner — Production    to  start 
about  Jan.  1. 
Motorola — undetermined  whether 


'Inside  Storf  of  WMCA  Sale  Is  Told 
In  Sateveposfs  Article  on  Corcoran 


STORY  of  the  sale  of  WMCA  New 
York  and  the  congressional  com- 
mittee investigating  it  is  told  in 
great  detail  in  the  current  issue 
(Oct.  13)  of  the  Saturday  Evening 
Post.  Article  is  the  first  in  a  series 
on  Thomas  G.  Corcoran  titled  "The 
Saga  of  Tommy  the  Cork",  written 
by  Alva  Johnston. 

According  to  Mr.  Johnston,  Mr. 
Corcoran,  as  a  friend  of  Edward 
J.  Noble,  tried  desperately  to  keep 
the  sale  out  of  the  hearings  being 
conducted  on  the  FCC  by  the  Cox 
Committee,  with  Eugene  L.  Garey 
as  the  committee's  counsel.  Mr. 
Noble  purchased  WMCA  from 
Donald  Flamm.  Through  "per- 
sonal government"  indulged  in  by 
Mr.  Corcoran  during  the  New 
Deal's   heyday,  Mr.  Johnston  al- 

NAB's  1946  Convention 
Will  Be  Held  in  Autumn 

NAB's  1946  convention  probably 
will  be  held  in  the  autumn,  accord- 
ing to  C.  E.  Arney  Jr.,  NAB  sec- 
retary-treasurer, after  conference 
last  week  with  Office  of  Defense 
Transportation  officials. 

Date  late  in  year  is  likely  because 
of  ODT  request  that  organizations 
wait  until  autumn  to  hold  conven- 
tions. Peak  of  military  traffic  is 
expected  to  be  over  by  that  time. 
ODT  is  opposed  to  coastal  cities  as 
sites  for  meetings  next  year.  There- 
fore a  midwestern  site  is  certain 
for  the  NAB  meeting. 

one  or  two-band  sets;  expect  to 
start  delivery  latter  part  of  year. 

Emerson  Radio  &  Phono.  Corp. — 
Delivery  date  undecided;  one-band 
receivers. 

Following  table  shows  the  per- 
manent increase  factors  for  parts 
as  disclosed  last  week,  in  compari- 
son to  the  interim  factors  an- 
nounced Aug.  31.  Because  of  low 
interim  factors,  manufacturers  re- 
fused to  start  production. 

Permanent  Interim 
Parts  Affected  Factor  Factor 
Coils    for  radio 

equipment   26.3%  11% 

Radio  transformers 

&  chokes  16.1%  11% 

Vibrators  16.1%  * 

Variable  condensors 

except  mica  13.5%  9% 

Speakers  &  Speak- 
er parts  13.5%  9% 

Fixed  capacitors  16.4%  7% 

Parts     for  elect. 

phonographs  and 

radio  -  phono. 

combinations  11.5%  7% 

Fixed   &  variable 

resistors   9.5%  5% 

All     other  radio 

parts   9.5%  5% 


leges  that  "a  sort  of  curse  .  .  - 
fell  on  man  after  man  who  tried 
to  investigate  the  WMCA  case  and 
allied  matters." 

He  claims  that  it  was  through 
Corcoran's  clever  politics  that  pres- 
sure was  brought  to  bear  upon 
Chairman  Cox  and  Mr.  Garey, 
eventually  causing  their  resigna- 
tions. 

Mr.  Johnston  also  says  that  "One 
day  in  1938  Tommy  telephoned  to 
Commissioner  T.  A.  M.  Craven  of 
the  FCC,  and  told  him  that  the 
President  wanted  the  Commission, 
to  fire  its  general  counsel,  Hamp- 
son  Gary,  and  put  32-year-old 
Dempsey  in  his  place."  Dempsejr 
is  William  J.  Dempsey  of  Dempsey 
&  Koplovitz,  "whose  offices  were 
shared  by  Tommy."  That  law  firm 
later  handled  the  WMCA  pur- 
chase. 

Mr.  Dempsey  was  appointed  the 
following  day,  the.  article  con- 
tinues; however,  Mr.  Craven  voted 
against  it,  and  later  said  he  had 
had  no  confirmation  that  the  Presi- 
dent wanted  the  change. 

The  article  then  reports  some 
of  the  "strong-arm"  tactics,  al- 
legedly used  by  Dempsey  and  Cor- 
coran to  secure  WMCA  for  Ed- 
ward Noble. 

Mr.  Flamm  now  has  a  suit 
against  Mr.  Noble  charging  fraud. 
Hearing  in  New  York  Supreme 
Court  is  expected  within  a  month. 


SEVILLE  IS  NAMED 
TO  BMB  COMMTTEE 

H.  M.  BEVILLE,  director  of  re- 
search of  NBC,  has  been  appointed 
to  the  technical  research  committee 
of  Broadcast  Measurement  Bureau, 
completing  the  roster  of  this  com- 
mittee which  acts  as  consultant 
to  the  BMB  board  and  officers  in 
research  matters.  Committee,  head- 
ed by  A.  N.  Halverstadt  of  Procter 
&  Gamble  Co.,  is  composed  of  three 
representatives  of  national  adver- 
tisers, three  of  advertising  agencies 
and  three  of  broadcasters.  Broad- 
casting group,  in  addition  to  Mr. 
Beville,  includes  Ed  Evans,  re- 
search director  of  American,  and 
Barry  Rumple,  NAB  research  head. 
Committee  will  have  its  next  meet- 
ing Oct.  22  at  BMB  headquarters 
in  New  York. 


*  OPA  erroneously  omitted  vi- 
brators from  interim  listings 
Aug.  31. 


Compton  Kills  Rumor 

REPORT  that  Chester  J.  LaRoche, 
vice-chairman  of  American  who 
recently  dropped  his  executive 
duties  with  the  network  [Broad- 
casting, Sept.  24],  is  buying  into 
Compton  Adv.,  has  been  spiked 
by  an  official  inter-office  memo  to 
all  Compton  employes  terming  the 
report  "groundless  and  untrue". 
Memo  also  points  out  that  Richard 
Compton,  agency  head,  has  been 
in  England  for  six  weeks  and  that 
any  such  change  in  company  own- 
ership during  his  absence  is  ex- 
tremely unlikely. 


Page  90    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Hard  'Consequence' 

RALPH  EDWARDS,  who  as 
m.c.  of  P  &  G's  Truth  Or 
Consequences,  has  given  so 
many  incredible  if  not  im- 
possible consequences  to  hap- 
less contestants,  now  has  one 
of  his  own  to  worry  about: 
the  problem  of  getting  an  ice 
cream  cone  from  Hollywood 
to  Tokyo,  to  fulfill  the  wish  of 
a  G.I.  expressed  during  a 
long-distance  call  from  the 
program  to  the  Jap  capital 
on  the  Oct.  6  broadcast,  when 
contestants  asked  the  sol- 
diers what  they  most  desired. 


Westinghouse  and  NAB  Plan  Meeting  mmm 
To  Discuss  Resignation  of  Six  Outlets  \^  ^(fl4/0^ 


WIRED  MUSIC  CORP. 
WILL  START  NOV.  1 

NATIONAL  WIRED  Music  Corp., 
a  new  program  service  by  wire 
lines  operation  scheduled  to  start 
in  New  York  and  Philadelphia 
about  Nov.  1,  has  been  organized  by 
Paul  Herron  and  Joseph  Lang,  own- 
ers of  WIBG  Philadelphia  and  for- 
mer owners  of  WHOM  New  York 
before  its  sale  to  the  Cowles 
Broadcasting  Co.,  last  year. 

Mr.  Herron  is  president  of  the 
new  company,  Mr.  Lang  is  secre- 
tary and  treasurer;  John  B.  Kelly, 
Philadelphia  industrialist,  is  vice- 
president;  Dudley  D.  Earle,  former 
sales  manager  of  Muzak  Corp.,  is 
vice-president  and  general  mana- 
ger. 

NWMC  will  use  world  library 
recordings  in  its  new  service,  whose 
clients  are  hotels,  restaurants, 
offices,  retail  stores,  banks  and 
various  industries.  Service  will  be 
expanded  to  other  cities  in  the 
future. 


Curtis  Spots 

CURTIS  PUB.  Co.,  Philadelphia, 
is  scheduled  to  start  a  test  spot 
announcement  campaign  for  its 
newest  publication,  Holiday,  some- 
time this  fall  through  Lewis  & 
Gilman,  Philadelphia. 


Wallace  Broadcast 

ADDRESS  of  Henry  A.  Wallace, 
Secretary  of  Commerce,  before  the 
first  National  Marketing  Forum 
sponsored  by  the  National  Federa- 
tion of  Sales  Executives  and  the 
Advertising  Federation  of  Amer- 
ica, will  be  broadcast  by  Ameri- 
can, at  10  p.m.  Oct.  22. 


Mexican  Market  Seen 

EXPANSION  of  the  market  in 
Mexico  for  U.  S.  radios,  parts  and 
equipment  is  seen  by  the  Bureau 
of  Foreign  &  Domestic  Commerce, 
Dept.  of  Commerce.  Exports  in 
1941  exceeded  $3,000,000,  it  was 
stated.  Efforts  of  Mexican  gov- 
ernment to  raise  standard  of  liv- 
ing through  higher  wages  may  in- 
crease market.  Mexico  is  believed 
Wo  have  nearly  700,0000  radio  sets 
I  at  present.  It  manufactures  little 
i  electronics  equipment,  according  to 
the  Bureau.  Four  small  factories 
assembled  receivers  from  imported 
parts  before  the  war. 


DIFFERENCES  between  West- 
inghouse Radio  Stations  Inc.  and 
NAB,  which  led  to  resignation  last 
week  of  the  six  Westinghouse  out- 
lets from  the  association,  will  be 
discussed  at  a  meeting  of  the  two 
groups  to  be  held  sometime  this 
week. 

Westinghouse  action  was  the 
culmination  of  years  of  dissatisfac- 
tion with  NAB  operations,  the 
company  indicated.  Owning  six 
stations  —  WBZ  Boston,  WBZA 
Springfield,  KYW  Philadelphia, 
KDKA  Pittsburgh,  WOWO  Fort 
Wayne,  KEX  Portland— Westing- 
house felt  it  had  not  been  receiving 
from  NAB  the  recognition  an  oper- 
ation of  this  size  deserved. 

Westinghouse  was  further  aggra- 
vated last  spring  by  an  NAB  broad- 
cast chronology  in  which  the  1920 
first-commercial-station  controver- 
sy was  not  handled  to  its  satisfac- 
tion. Then  in  the  Sept.  3  issue  of 


Time  magazine  appeared  an  article 
on  the  same  controversy  which  fur- 
ther annoyed  Westinghouse. 

The  company  felt  NAB's  han- 
dling of  Radio's  25th  Anniversary 
was  not  fair,  and  NAB's  handling 
of  the  Time  article  was  displeasing 
to  it. 

Ex-president  of  NAB,  J.  Harold 
Ryan,  wrote  a  letter  correcting 
allegedly  inaccurate  statements  in 
the  magazine  article,  but  this  letter 
was  not  acknowledged  nor  was  it 
published. 

Westinghouse  has  two  NAB  com- 
mittee chairmanships — Leslie  W. 
Joy,  KYW,  chairman  of  Public  Re- 
lations Executive  Committee;  John 
B.  Conley,  KEX,  chairman  of  Com- 
mittee on  Office  Forms  &  Practices. 

No  formal  statement  was  issued 
by  either  NAB  or  Westinghouse 
pending  the  meeting  this  week  at 
which  proposals  for  settlement  of 
differences  will  be  discussed. 


Special  Events  Coverage 
Being  Planned  by  WBBM 

WBBM-CBS  Chicago  hopes  to  be 
the  first  Chicago  station  to  offer 
its  audience  a  three-way  coverage 
for  special  events,  sports  and  news. 

By  April,  according  to  J.  L.  Van 
Volkenburg,  station  manager, 
WBBM  will  have  in  operation  more 
than  1,000  ultra-high  frequency 
technical  television  projectors,  stra- 
tegically located  in  Chicago  schools 
and  business  centers,  as  well  as 
duplicate  coverage  by  wire-record- 
er and  AM. 

One  of  its  first  projects,  now  in 
the  negotiation  stage,  will  be  video 
coverage  of  the  Chicago  Cubs  1946 
baseball  season.  WBBM  will  also 
make  use  of  its  wire-recording 
equipment  for  interviews  with 
players  and  personalities,  should 
an  agreement  be  reached.  Ar- 
rangements have  also  been  made 
with  Chicago  Board  of  Education 
for  video  programs  direct  from 
classrooms  as  well  as  special  broad- 
casts for  classroom  use.  At  least 
one  show  a  day  will  be  originated 
for  the  Chicago  schools,  it  was  re- 
ported. 

All  television  programs  will  orig- 
inate via  portable  transmitter,  as 
the  Chicago  station  does  not  be- 
lieve studio  programs  to  be  prac- 
tical at  this  date. 


MARSHALL'S  REPORT 
LAUDS  RADIO  ROLE 

INCREDIBLE  development  of 
electronics  during  the  war  was  an 
important  factor  in  victory,  Gen- 
eral of  the  Army  George  C.  Mar- 
shall, Chief  of  Staff,  declared  in 
his  report  to  the  Secretary  of  War, 
made  public  last  week. 

He  mentioned  new  types  of  com- 
bat equipment  such  as  electronic 
devices  to  locate  enemy  gun  posi- 
tions; direction  of  rockets  to  tar- 
gets by  electronic  devices  so  that 
they  were  attracted  to  factories  by 
the  heat  of  their  furnaces;  radar 
bombsights  and  navigational  aids. 

Radar  equipment  developed  in 
the  United  States  and  Great  Brit- 
ain was  superior  to  that  of  Ger- 
many and  Japan,  he  said,  having 
greater  range  and  accuracy. 


McCormick  to  CAB 

JEAN  MCCORMICK,  research  sta- 
tistician of  the  U.  of  Chicago,  and 
later  with  Crossley  Inc.,  has  joined 
the  Cooperative  Analysis  of  Broad- 
casting, as  assistant  to  Jay  Stan- 
wyck, editor  of  CAB  Reports. 


Kraft  to  Speak 

REYNOLD  R.  KRAFT,  sales  man- 
ager of  NBC  television,  will  ad- 
dress the  Bloomfield,  N.  J.  Rotary 
Club,  Wed.,  Oct.  31,  on  Business 
Prospects  for  Television. 


ASCAP  Meet 

SEMI-ANNUAL  membership 
meeting  of  the  American  Society 
of  Composers,  Authors  and  Pub- 
lishers will  take  place  in  New  York 
at  the  Ritz-Carlton  Hotel  on 
Oct.  18. 


Hollenbeck  Show 

DON  HOLLENBECK,  formerly 
NBC  newscaster,  on  Oct.  22  starts 
news  show,  Monday  through  Sat- 
urday, 7-7:15  a.m.  on  WJZ  New 
York.  Prior  to  his  NBC  affiliation 
Mr.  Hollenbeck  was  national  af- 
fairs editor  of  OWI  in  London. 


Shewell  to  Hill 

DUNNIE  SHEWELL,  formerly 
associated  in  an  executive  capa- 
city with  Blackett-Sample-Hum- 
mert,  account  executive  at  BBDO, 
and  executive  vice-president  of 
Beacon  Chemical  Corp.,  Philadel- 
phia, has  been  appointed  vice- 
president  and  sales  manager  of 
the  grocery  products  division  of 
Hill  Advertising,  New  York. 


or  you  lose 


Covering  i\ 

okio'$  7 

3rd  Market 


At  less  cost  with  WFMJ — American 
Network 

Ask  HEADLEYREED 


WFMJ 

YOUNGSTOWN,  OHIO 


KALE,  Portland,  Oregon 

".  .  .  convinced  AP  should  be 
an  integral  part  of  every  leading 
radio  station  .  .  .  features  spicy 
and  timely  .  .  .  dispatches  from 
every  corner  of  the  globe  are  con- 
cise, highly  readable  and  always 
early." 

Tom  Decker 
News  Director 


available  through 

PRESS  ASSOCIATION,™. 


The  Latest 

AIRLINE  SCHEDULES 

AMERICAN  AVIATION 
TRAFFIC  GUIDE 

In  use  constantly  by  airlines  and  fre- 
quent air  shippers  and  travellers.  Pub- 
lished and  revised  monthly. 

The  Standard  Guide  to  Air  Transportation 
Timetables — Fares — Routings — Maps 
SUBSCRIPTIONS  ?5.00  A  YEAR 
(12  monthly  volumes  and  supplements) 
AMERICAN     AVIATION  PUBLICATIONS 
American  Building  Washington  4,  D.  C. 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  91 


KOIN 


It  takes  an  informed 
community  to  do 
a  community  job. 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  NaflRep. 


Compensation  Questionnaires  To  Be 
Mailed  to  All  Broadcasters  During  Week 


^rrt/ott  us  ifnk  repeat—1 
Hut  It's  still  true  fltat 

KHOD 

series  -ALL  fire  rich 


In  Southern  New  Eng- 
land People  are  in  the 
Habit  of  Listening 
to  WTIC 


DIRECT  ROUTE  TO 
AMERICA'S  NO.  1  MARKET 

The  Traveler!  Broadcasting  Service  Corporation 
•  Member  of  NBC  and  New  England  Regional 
Network  •  Represented  by  WEED  ft  COM- 
PANY, New  York,  Boston,  Chicago,  Detroit, 


FCC  THIS  WEEK  will  send  to  all 
stations  and  networks  its  annual 
questionnaire  covering  employe's 
compensation  based  on  the  typical 
work  week  of  Oct.  15.  The  ques- 
tionnaires are  to  be  returned  by 
Nov.  15. 

Computed  annually  by  the 
Broadcast  Section  of  the  FCC's 
Accounting  Dept.,  the  tabulations 
will  show  average  weekly  compen- 
sation for  both  fulltime  and  part- 
time  employes  of  networks  and  sta- 


tions for  the  typical  work  week. 
Changes  are  contemplated  in  the 
questionnaire  to  cover  regular 
time  as  well  as  overtime.  The  ques- 
tionnaire covers  employes  by 
classes,  broken  down  among  execu- 
tives in  each  department  and  non- 
executives  in  the  various  employe 
categories. 

The  weekly  payroll  in  1944, 
based  on  the  Oct.  15  period,  showed 
an  aggregate  of  $1,615,126,  or 
18%  above  the  preceding  year. 


ADVERTISING  NEED 
RECOGNIZED  BY  OPA 

OPA  recognition  that  advertising 
will  be  more  necessary  than  ever 
during  the  next  few  years  is  ex- 
pressed in  a  letter  from  Price  Ad- 
ministrator Chester  Bowles  to  Paul 
B.  West,  president  of  the  Associa- 
tion of  National  Advertisers.  Re- 
plying to  a  letter  from  Mr.  West 
calling  his  attention  to  a  published 
statement  that  OPA  considered  ad- 
vertising unnecessary,  Mr.  Bowles 
wrote : 

"No  one  in  OPA  in  any  posi- 
tion of  authority  has  had  or  will 
have  any  feeling  that  advertising 
shouldn't  be  allowed  and  indeed 
encouraged  to  move  ahead  vig- 
orously and  aggressively. 

"Advertising  will  be  more  neces- 
sary than  ever  before  in  the  next 
few  years  if  we  are  going  to  de- 
velop the  vast  markets  which  will 
make  a  full  production  economy 
possible.  There  is  no  question 
about  our  ability  to  produce.  The 
big  job  will  be  to  develop  markets 
and  purchasing  power  to  absorb 
the  goods. 

"It  seems  to  me  that  sales  and 
advertising  departments  in  the 
next  few  years  are  going  to  be 
more  important  than  they  have 
ever  been  at  any  time." 


M.J.B.  Joins  WCKY 

MYRON  J.  BENNETT,  whose  . 
M.J.B.  shows  were  a  favorite  in 
St.  Louis  before  he  entered  the 
service,  has  been  released  from 
the  AAF,  as  captain.  He  has 
joined  WC'KY  Cincinnati,  and  now 
has  two  programs  daily  on  human 
interest  stories,  and  items  on  civic 
enterprises.  Mr.  Bennett  has  been 
in  radio  since  1927. 


Sumner  Welles  Signed 

WJW  Enterprises,  newly  organ- 
ized subsidiary  of  WJW  Cleveland 
for  the  production  and  distribu- 
tion of  syndicated  radio  programs, 
has  signed  a  five-year  contract 
with  Sumner  Welles,  former  Un- 
der-Secretary of  State,  for  a  week- 
ly quarter-hour  discussion  of  world 
affairs  and  the  relationship  of  the 
United  States  to  other  nations. 
Series,  to  be  distributed  to  stations 
in  transcribed  form,  will  be  avail- 
able for  sponsorship  by  appropri- 
ate organizations,  according  to 
Brad  Simpson,  manager  of  WJW 
Enterprises. 


GIMBELS  WILL  TEST 
TELEVISION  IN  STORE 

EXTENSIVE  testing  of  intrastore 
television  will  be  undertaken  by 
Gimbels  store  in  Philadelphia  un- 
der arrangements  made  with  RCA 
Victor  Division  of  RCA,  according 
to  Arthur  C.  Kaufmann,  store  ex- 
ecutive head. 

Complete  intrastore  TV  equip- 
ment is  being  installed  and  will  be 
opened  to  the  public  Oct.  24.  Test 
is  designed  to  show  power  of  tele- 
vision as  a  department  store  sell- 
ing medium.  Press  conference  held 
Thursday  in  New  York  was  attend- 
ed by  Bernard  Gimbel,  president 
of  Gimbel  Brothers  Inc.,  and 
Frank  M.  Folson,  RCA  Victor  ex- 
ecutive vice-president. 

Theme  of  tests  will  be  "Tele- 
vision Goes  to  Work".  Gimbels 
hopes  to  apply  a  yardstick  to  the 
merchandising  assistance  which 
television  can  provide  by  a  dra- 
matic presentation  of  the  store's 
merchandise.  Installation  in  other 
Gimbels  stores  will  be  considered  if 
test  is  successful. 


First  WGNB  Commercial 
FM  Music  Show  Slated 

FIRST  COMMERCIAL  FM  musi- 
cal program  debuts  over  WGNB 
Chicago,  Oct.  17,  8-8:30  p.m. 
(CDST),  when  Hallicrafters  Co., 
Chicago,  presents  High  Fidelity 
Hour.  With  orchestra  and  vocal- 
ists, program  is  believed  to  be  fore- 
runner of  other  commercial  experi- 
ments over  WGNB,  WGN  FM 
station. 

While  WGN  executives  con- 
ferred with  agency  and  sponsor 
representatives  in  New  York, 
broadcasts  of  Human  Adventure, 
which  switched  from  Wednesday 
to  Sunday  nights,  9  (EST),  will 
not  be  carried  by  WGN  originat- 
ing station  for  next  two  weeks. 
Commercial  commitments  for  Stars 
of  Tomorrow,  locally  sponsored 
amateur  program,  prevent  airing 
of  Human  Adventure  at  that  time, 
station  indicated. 

Murder  Is  My  Hobby,  sustain- 
ing, was  to  debut  over  WGN- 
Mutual,  effective  Sunday,  Oct.  14, 
4-4:30  p.m.  (EST). 


FM  Farm  Co-ops 

WINDFALL  of  applications 
filed  last  Monday  with  the 
FCC  included  four  for  FM 
stations  which  would  be  op- 
erated by  Ohio  farm  cooper- 
atives "to  serve  Ohio  farm 
people  with  production,  mar- 
keting, and  other  pertinent 
information."  The  applica- 
tions were  filed  by  the  Ohio 
Council  of  Farm  Coopera- 
tives which  said  the  stations 
would  be  located  to  cover  the 
entire  state  with  regular 
broadcast  service. 


Nets  Will  Launch 
Bond  Drive  Oct.  28 

Each  Chain  to  Devote  One  Day 
To  War  Loan  Promotion 

FOUR  MAJOR  networks  Oct.  28, 
at  a  time  not  yet  set,  will  launch 
the  Eighth  War  Loan  Drive  with 
special  broadcasts,  each  network 
presenting  its  own  show.  In  addi- 
tion, each  network  has  set  aside  a 
particular  day  for  all  broadcasts 
tying  in  with  the  campaign. 

American  has  set  Oct.  29  as  its 
day  for  all  programs  to  be  devoted 
to  bond  sales.  Plans  are  under- 
way for  announcements,  programs, 
and  overseas  pick-ups. 

Starting  Nov.  3,  Mutual  will  pre- 
sent a  series  of  Saturday  night 
programs,  Victory  Loan  Night, 
8:30-9  p.m.,  through  to  the  con- 
clusion of  the  drive  Dec.  8.  Net- 
work will  be  broadcast  from  vet- 
erans' hospitals  and  present  ce- 
lebrities in  entertainment  field. 

Oct.  28,  Mutual  will  launch  the 
drive  from  convalescent  hospitals 
on  East  and  West  coasts  with  per- 
formances by  hospitalized  veterans, 
and  also  overseas  pick-ups.  Armis- 
tice Day,  Nov.  11,  Mutual  plans 
to  build  entire  schedule  from  9 
a.m.  to  1  a.m.  the  next  day  on 
drive,  and  carry  a  special  Mutual 
Victory  Hour,  10-11  p.m.,  with  an 
all-star  cast.  Tom  Slater,  man- 
ager of  special  features  for  net- 
work, is  handling  program  plans, 
assisted  by  Capt.  Robert  Jennings, 
AAF,  assigned  to  network  by  U. 
S.  Treasury. 

Thanksgiving  Day,  Nov.  22,  will 
be  CBS  Victory  Loan  Day.  Plugs 
and  outstanding  broadcasts  are 
being  planned. 

NBC's  theme  for  all  programs 
Saturday,  Dec.  8,  officially  desig- 
nated as  networks'  day  in  the  Vic- 
tory Bond  Drive,  will  be  Peace  Is 
Worth  Paying  For. 


JUNIOR  Radio  Workshop  conducted  by 
KYW  Philadelphia  was  featured  in  Sun- 
day section  of  Philadelphia  Inquirer 
last  week.  Considerable  attention  also 
was  given  by  the  paper  to  recent  script 
writing  contest. 


Page  92    •    October  15,  1945 


TCA  Organized 

TELEVISION  CORP.  of  America, 
a  new  television  firm,  has  been  or- 
ganized on  the  West  Coast  with 
home  offices  at  Riverside,  Calif.,  to 
engage  in  television  program  pro- 
duction and  transmission.  W.  L. 
Gleeson,  president  of  Broadcasting 
Corp.  of  America,  heads  the  new 
organization. 

BROADCASTING    •    Broadcast  Advertising. 


TV  APPLICATIONS  AS  OF  OCT.  8 


Akron,  Ohio,  United  Broadcasting  Co. 

Albany,  N.  Y.,  General  Electric  Co. 

Albuquerque,  New  Mex.,  Albuquerque 
Broadcasting  Co. 

Ames,  Iowa,  Iowa  State  College  of 
Agriculture  &  Mech.  Arts 

Baltimore,  Hearst  Radio,  Inc. 

Baltimore,  Maryland  Broadcasting  Co. 

Baltimore,  The  Tower  Realty  Co. 

Baltimore,  Jos.  M.  Zamoiski  Co. 

Boston,  E.  Anthony  &  Sons,  Inc. 

Boston,  Allen  B.  DuMont  Lab.,  Inc. 

Boston,  Filene's  Television,  Inc. 

Boston,  New  England  Theaters,  Inc. 

Boston,  Westinghouse  Radio  Stations. 

Boston,  The  Yankee  Network,  Inc. 

Bridgeport  (6V2  miles  out),  The  Con- 
necticut Television  Co. 

Buffalo,  WtlBR,  Inc. 

Chicago,  American  Broadcsating  Co. 

Chicago,  Balaban  &  Katz  Corp. 

Chicago,  Johnson  Kennedy  Radio  Corp. 

Chicago,  National  Broadcasting  Co. 

Chicago,  Raytheon  Mfg.  Co. 

Chicago,  Zenith  Radio  Corp. 

Chicago,  WGN,  Inc. 

Cincinnati,  Cincinnati  Broadcasting  Co. 

Cincinnati,  The  Crosley  Corp. 

Cleveland,  National  Broadcasting  Co. 

Cleveland,  Scripps-Howard  Radio,  Inc. 

Cleveland,  United  Broadcasting  Co. 

Cleveland,  The  WGAR  Broadcasting  Co. 

Cleveland,  WJW,  Inc. 

Columbus,  Central  Ohio  Broadcasting. 

Columbus,  The  Crosley  Corp. 

Columbus,  United  Broadcasting  Co. 

Dallas,  Interstate  Circuit,  Inc. 

Dallas,  KRLD  Radio  Corp. 

Dayton,  The  Crosley  Corp. 

Denver,  KLZ  Broadcasting  Co. 

Detroit,  The  Evening  News  Assn. 

Detroit,  International  Detrola  Corp. 

Detroit,  The  Jam  Handy  Organization 

Detroit,  King-Trendle  Broadcasting. 

Detroit,  United  Detroit  Theatres  Corp. 

Detroit,  WJR,  The  Goodwill  Station 

Fresno,  Calif.,  J.  E.  Rodman 

Harrisburg,  Pa.,  Keystone  Broadcasting. 

Hartford,  The  Travelers  Broadcasting 
Service  Corp. 

Hartford,  The  Yankee  Network,  Inc. 

Indianapolis,  The  Wm.  H.  Block  Co. 

Indianapolis,  Capitol  Broadcasting  Corp. 

Indianapolis,  Indianapolis  Broadcasting. 

Indianapolis,  WFBM,  Inc. 

Jacksonville,  Fla.,  Jacksonville  Broad- 
casting Corp. 

Johnstown,  Pa.,  WJAC,  Inc. 

Kansas  City,  Mo.,  The  Kansas  City 
Star  Co. 

Lancaster  (3>/2  miles  out),  Lancaster 
Television  Corp. 

Lancaster,  WGAL,  Inc. 

Los  Angeles,  American  Broadcasting  Co. 

Los  Angeles,  Earle  C.  Anthony,  Inc. 

Los  Angeles,  Consolidated  Broadcasting 
Corp.,  Ltd. 

Los  Angeles,  Fox  West  Coast  Theaters 

Los  Angeles,  Don  Lee  Broadcasting. 

Los  Angeles,  Hughes  Productions,  Divi- 
sion of  Hughes  Tool  Co. 

Los  Angeles,  Metro-Goldwyn-Mayer. 

Los  Angeles,  National  Broadcasting  Co. 

Los  Angeles,  Television  Productions. 

Los  Angeles,  The  Times-Mirror  Co. 

Los  Angeles,  Warner  Bros.  Broadcast- 
ing Corp. 

Louisville,  WAVE,  Inc. 

Miami  Beach,  A.  Frank  Katzentine 

Milwaukee,  Hearst  Radio,  Inc. 

Milwaukee,  The  Journal  Co. 

Nashville,  J.  W.  Birdwell 

Newark,  Bremer  Broadcasting  Corp. 

New  Orleans,  Loyola  University 

New  Orleans,  Maison  Blanche  Co. 

New  York,  American  Broadcasting  Co. 

New  York,  Bamberger  Broadcasting 
Service,  Inc. 

New  York,  Columbia  Broadcasting  Sys- 
tem. 

New  York,  Debs  Memorial  Radio  Fund. 
New  York,  AUen  B.  DuMont  Lab.  Inc. 
New  York,  Palmer  K.  &  Lois  C.  Leber- 
man 

New  York,  Marcus  Loew  Booking  Agency 
New  York.  Metropolitan  Television,  Inc. 
New  York,  National  Broadcasting  Co. 
New  York,  News  Syndicate  Co.,  Inc. 
New  York,  Philco  Radio  &  Television 
Corp. 

New  York,  Raytheon  Mfg.  Co. 

New  York,  Twentieth  Century-Fox. 

New  York,  WLIB.  Inc. 

Oklahoma  City,  WKY  Radiophone  Co. 

Omaha,  Radio  Station  WOW,  Inc. 

Omaha,  World  Publishing  Co. 

Philadelphia.  Bamberger  Broadcasting- 
Service,  Inc. 

Philadelphia,  Pennsylvania  Broadcast- 
ing Co. 

Philadelphia,  Philadelphia  Daily  News. 

Philadelphia,  The  Philadelphia  Inquirer, 
a  Division  of  Triangle  Publications. 

Philadelphia,  Philco  Radio  &  Televi- 
sion Corp. 

Philadelphia,  Seaboard  Radio  Broad- 
casting Corp. 

Philadelphia,   WCAU   Broadcasting  Co. 

Philadelphia,  WDAS  Broadcasting  Sta- 
tion, Inc. 


Philadelphia,  Westinghouse  Radio  Sta- 
tions, Inc. 

Philadelphia,  WFIL  Broadcasting  Co. 

Pittsburgh,  Allen  B.  DuMont  Lab.  Inc. 

Pittsburgh,  Scripps-Howard  Radio,  Inc. 

Pittsburgh,  WCAE,  Inc. 

Pittsburgh,  Westinghouse  Radio  Sta- 
tions, Inc. 

Portland,  Oregonian  Publishing  Co. 

Providence,  E.  Anthony  &  Sons,  Inc. 

Providence,  The  Outlet  Co. 

Providence,  The  Yankee  Network,  Inc. 

Richmond,  Va.,  Havens  &  Martin,  Inc. 

Riverside,  Calif.,  The  Broadcasting 
Corp.  of  America 

Rochester,  Stromberg-Carlson  Co. 

St.  Louis,  Michael  Alfend,  Truman  L. 
Brown,  Samuel  I.  Berger  and  Sidney 
J.  Heiman  d/b  as  ALFCO  Co. 

St.  Louis,  Globe-Democrat  Pub.  Co. 

St.  Louis,  Thomas  Patrick,  Inc. 

St.  Louis,  The  Pulitzer  Publishing  Co. 

St.  Louis,  Star-Times  Publishing  Co. 

St.  Paul,  KSTP,  Inc. 

Salt  Lake  City,  Frank  C.  Carman, 
David  G.  Smith,  Jack  L.  Powers  and 
Grant  R.  Wrathall,  d/b  as  Utah 
Broadcasting  Co. 

Salt  Lake  City,  Intermountain  Broad- 
casting Corp. 

San  Francisco,  The  Associated  Broad- 
casters, Inc. 

San  Francisco,  Don  Lee  Broadcasting. 

San  Francisco,  Hughes  Productions,  Di- 
vision of  Hughes  Tool  Co. 

Seattle,  Radio  Sales  Corp. 

Spokane,  Louis  Wasmer,  Inc. 

Stockton,  E.  F.  Peffer 

Waltham,  Mass.,  Raytheon  Mfg.  Co. 

Washington,  D.  C,  Bamberger  Broad- 
casting Service,  Inc. 

Washington,  D.  C,  Capital  Broadcast- 
ing Co. 

Washington,  D.  C,  Allen  B.  DuMont 
Lab.  Inc. 

Washington,  D.  C,  The  Evening  Star 
Broadcasting  Co. 

Washington,  D.  C,  Marcus  Loew  Book- 
ing Agency 

Washington,  D.  C,  National  Broadcast- 
ing Co. 

Washington,  D.  C,  Eleanor  Patterson, 
tr/as  The  Times-Herald 

Washington,  D.  C,  Philco  Radio  &  Tele- 
vision Corp. 

Washington,  D.  C,  Scripps-Howard  Ra- 
dio, Inc. 

White  Plains,  N.  Y.,  Westchester  Broad- 
casting Corp. 
Wilkes  Barre,  Pa.,  Louis  G.  Baltimore 
Wilmington,  Del.,  WDEL,  Inc. 


Promotion  Men  of  CBS 
Owned  Stations  to  Meet 

PROMOTION  directors  of  CBS- 
owned  stations  will  meet  at  the 
Ritz-Carlton  Hotel,  New  York,  Oct. 
15-17,  for  a  conference  on  promo- 
tion plans.  Meeting,  presided  over 
by  Dick  Dorrance,  director  of  pro- 
motion of  CBS-owned  stations, 
will  be  addressed  by  Paul  Hol- 
lister,  CBS  vice-president  in  charge 
of  advertising  and  sales  promo- 
tion; T.  D.  Connolly,  director  of 
program  promotion;  Harold  S. 
Meighan,  director  of  station  ad- 
ministration; Richard  Hess,  direc- 
tor of  research  for  CBS  stations; 
Harry  F.  O'Brien,  CBS  art  direc- 
tor, who  will  introduce  Irving 
Miller,  new  art  director  for  net- 
work-owned stations. 

Station  men  will  meet  with  the 
staff  of  Radio  Sales,  representative 
organization  for  network-owned 
stations.  New  York  staff  of  the 
CBS-owned  station  promotion  de- 
partment will  attend  the  three-day 
session.  From  stations  will  come: 
Guy  Cunningham,  WEEI  Boston; 
Jules  Dundes,  WABC  New  York; 
Maurice  B.  Mitchell,  WTOP  Wash- 
ington; C.  W.  Doebler,  KMOX  St. 
Louis;  Ralph  Taylor,  KNX  and 
CBS  Pacific  Coast  network;  Ed- 
ward Connolly,  WBT  Charlotte,  no 
longer  owned  by  the  network  but 
still  represented  by  Radio  Sales. 


Mr.  Kenway 


KEN  WAY  AMERICAN 
PROMOTION  HEAD 

IVOR  KENWAY  has  been  named 
director  of  advertising  and  promo- 
tion for  American,  effective  im- 
mediately, succeeding  Fred  Smith, 
who  resigned 
that  position  Oct. 
1.  Mr.  Kenway 
joined  the  net- 
work in  January 
of  1944  as  assist- 
ant to  the  execu- 
t  i  v  e  vice-presi- 
dent, entering  ra- 
dio after  20  years 
with  Devoe  & 
Raynolds  Co.,  for 
whom  he  was  di- 
rector of  advertising  and  promo- 
tion at  the  time  of  his  resignation. 

After  six  months  of  working  on 
special  assignments  as  assistant  to 
the  executive  vice-president,  Mr. 
Kenway  spent  another  half-year  in 
sales  promotion  work  for  the  net- 
work's affiliates,  spending  much  of 
that  time  in  the  field.  In  Novem- 
ber 1944,  he  transferred  to  the 
general  network  promotion  depart- 
ment, with  the  job  of  coordinat- 
ing the  advertising  and  promotion 
of  the  network-owned  stations, 
WJZ  New  York,  WENR  Chicago, 
KGO  San  Francisco  and  KECA 
Los  Angeles.  Since  June  of  this 
year  he  has  been  associated  with 
network  sales. 

In  his  new  position,  Mr.  Ken- 
way will  report  direct  to  Mark 
Woods,  American  president.  The 
two  divisions  of  the  advertising 
and  promotion  department  will 
continue  to  be  headed  by  E.  J. 
(Mike)  Huber  as  manager  of  sales 
promotion  and  Theodore  Ober- 
felter  as  manager  of  audience  pro- 
motion, both  reporting  to  Mr. 
Kenway. 


WOV  Contest 

PROMOTION  contest  of  WOV 
New  York,  for  the  best  suggested 
station  ad  employing  the  two- 
market  theme,  closes  Oct.  15  at 
midnight. 


Mutual  Closed  Circuit 

ROBERT  SWEZEY,  vice-president 
and  general  manager  of  Mutual, 
and  Tom  Harmon,  All-American 
football  star  and  the  star  of  his 
new  show,  spoke  Thursday  over 
a  closed  circuit  to  kick  off  the  show 
which  started  Oct.  13  on  60  MBS 
stations,  Saturday  7:45-8  p.m. 


Palmer  to  American 

T.  B.  (Bev)  PALMER,  manager 
of  KGO  San  Francisco,  has  been 
appointed  to  newly  created  post 
of  American  western  division 
manager  of  technical  operations. 
Headquartered  in  Hollywood,  he 
takes  over  new  assignment  upon 
appointment  of  a  successor  at 
KGO.  Before  becoming  KGO  man- 
ager, Mr.  Palmer  was  chief  engi- 
neer of  that  station,  and  has  been 
in  radio  for  25  years. 


totIArk  of  accuracy, 
speed  and  independence  in 
world  wide  news  coverage 

UNITED  PRESS 


In  The 
Groove 

It  didn't  just  happen.  We  spent 
time  and  money  learning  what 
they  wanted — and  that's  what  we 
give  them.  Most  people  In  our 
area  prefer  WAIR,  a  fact  that  a 
trial  should  prove. 

WAIR 

Winston  -  Salem,  North  Carolina 
Representative:  The  Walker  Company 


RICHMOND 

COVERAGE 

PETERSBURG 

RATES 


WIRE  or  WRITE 


W  S  S  V 

Petersburg,  Virginia 


BROADCASTING    •    Broadcast  Advertising 


October  15,  1945    •    Page  93 


Newspaper,  Station  Monopoly  Case  Heard 


Stamford  Hearing 
May  Be  Basis  for 
FCC  Policy 

SHOULD  the  only  newspaper  in  a 
city  be  permitted  to  own  the  only 
radio  station? 

To  formulate  a  policy  on  this 
question,  the  FCC  last  week  heard 
testimony  concerning  the  sale  of 
WSRR  Stamford  to  the  Western 
Connecticut  Broadcasting  Co.  and, 
particularly,  the  plans  of  the  new 
owner  to  operate  the  two  enter- 
prises simultaneously,  if  the  appli- 
cation for  transfer  is  approved. 

The  Commission  was  told  by 
Kingsley  A.  Gillespie,  who  holds  a 
51%  interest  in  the  new  company 
and  a  14%  interest  in  the  Stam- 
ford Advocate,  of  which  he  is  pub- 
lisher and  general  manager,  that  if 
the  transfer  of  the  station  is  ap- 
proved he  will  operate  it  as  a  com- 
pletely separate  entity,  competing 
with  the  newspaper  for  advertising 
and  news  coverage.  Ownership  of 
the  Advocate  is  within  the  Gilles- 
pie family. 

Other  Papers  Come  In 

Stephen  R.  Rintoul,  who  has  been 
operating  the  station  since  1941, 
testified  he  received  several  offers 
from  outsiders  but  preferred  to  sell 


to  Mr.  Gillespie,  a  prominent  and 
civic-minded  citizen  of  Stamford, 
who  assured  him  the  facility  would 
be  operated  independently  of  the 
newspaper  and  in  the  best  interests 
of  the  community.  Sale  price  was 
$161,000. 

Replying  to  questions  by  Frank 
Scott,  counsel  for  Western  Con- 
necticut, Mr.  Gillespie  gave  testi- 
mony showing  that  while  the  Ad- 
vocate is  the  only  newspaper  pub- 
lished in  the  area  other  newspapers 
have  a  larger  circulation.  Using 
data  of  the  Audit  Bureau  of  Cir- 
culation and  other  evidence,  he 
showed  that  the  combined  weekday 
circulation  of  New  York  and  other 
Connecticut  newspapers  in  Stam- 
ford Township  has  aggregated  ap- 
proximately 16,000  as  compared  to 
14,000  for  the  Advocate. 

For  the  city  and  retail  trading 
zone,  he  testified,  the  combined  cir- 
culation of  outside  papers  totaled 
about  34,000  as  against  16,000  for 
the  Advocate.  Sunday  circulation  of 
the  outside  papers  totaled  31,275 
in  Stamford  Township  and  50,787 
in  the  city  and  retail  trading  zone. 
The  Advocate  does  not  publish  a 
Sunday  edition. 

Mr.  Gillespie  added  that  New 
York  papers  give  good  coverage  of 
news  in  Stamford,  which  is  33  miles 
away.  He  said  about  2,800  people 
in  Stamford  and  surrounding 
towns  were  commuting  to  New  York 
last  August  and  that  the  number 
increases  in  winter.  He  cited  the 
1940  census  figures  for  Stamford 
at  61,215  and  for  the  city  and  re- 
tail trading  zone  at  112,000. 

Asked  how  joint  ownership  of 
the  newspaper  and  the  station 
would  affect  the  public  interest, 
Mr.  Gillespie  expressed  his  convic- 
tion that  the  extent  of  circulation 
of  outside  papers  and  the  inten- 
tion to  operate  the  two  enterprises 
separately  would  mean  more  rather 
than  less  competition.  He  pointed 
out  also  that  New  York  stations 
have  big  audiences  in  the  Stamford 
area. 

Would  Scoop  'Advocate' 

He  said  he  plans  to  devote  more 
programs  to  community  activities, 
to  give  more  time  to  municipal  gov- 
ernment, library  and  educational 
topics.  He  would  sell  less  than  half 
the  station's  broadcast  time  and 
use  more  than  half  for  sustaining. 
He  would  spend  half  his  time  at 
the  station. 

As  to  news,  he  would  increase 
the  station's  reportorial  staff  to 
provide  coverage.  He  would  retain 
the  station's  UP  service  and  the 
Advocate  would  continue  with  AP. 

Mr.  Gillespie  said  he  thought  "the 
station  ought  to  scoop  the  news- 
paper" during  its  broadcast  day. 
Under  his  operation,  he  asserted, 
there  would  be  a  more  intense  de- 
sire to  prevent  the  opposite  from 
happening. 

Under  questioning  by  J.  Alfred 
Guest,  Commission  attorney,  he,  as 
owner  of  the  station,  said  that  the 


advertising  and  news  staffs  will 
be  competitive  with  the  Advocate. 
"There  will  be  no  connection  except 
my  own,"  he  said. 

To  other  questions,  he  replied: 

That  he  would  increase  the  num- 
ber of  newscasts  from  five  to  seven. 

That  the  station's  coverage  of  a 
news  event  would  be  in  no  way  con- 
cerned with  how  the  Advocate 
handles  the  same  story. 

That  the  station's  editorial  policy 
would  not  necessarily  be  that  of  the 
Advocate  ("I  don't  think  a  station 
has  the  same  need  for  editorials  as 
a  newspaper"). 

That  he  contemplates  no  agree- 
ments, oral  or  otherwise,  with  ad- 
vertisers who  use  both  station  and 
newspaper. 

That  there  will  be  no  joint  rates 
for  advertising. 

That  he  plans  to  enter  FM  and 
to  build  a  new  studio. 

That  he  proposes  a  daily  religi- 
ous program,  participated  in  by  the 
various  churches. 

That  he  plans  to  relinquish  his 
function  as  general  manager  of  the 
Advocate  and  eventually  devote  full 
time  to  the  station. 

Several  Offers 

Mr.  Rintoul  testified  he  acquired 
the  station  in  1941,  lost  money  on 
it  that  year  and  in  1942,  made  a 
slight  profit  in  1943  and  a  sub- 
stantial profit  in  1944.  He  said  he 
decided  to  sell  the  station  late  in 
1944  largely  because  of  uncertain- 
ties over  FM  and  other  develop- 
ments and  of  his  ability  to  provide 
the  funds  involved. 

He  said  he  had  never  offered  to 
sell  the  station  but  had  received 
offers  from  Victor  Kanuth,  Lou 
Cowan  and  Victor  Hugo  Bidal. 
However,  he  explained,  he  had  no 
desire  to  sell  the  station  to  out- 
siders. 

Responding  to  questioning  by 
Philip  Loucks,  counsel,  he  said  the 
primary  considerations  which  led 
him  to  sell  the  station  were  that 
the  offer  was  satisfactory,  the  pur- 
chaser was  known  to  him,  that  the 
station  would  be  operated  inde- 
pendently of  the  newspaper,  and 
that  he  had  been  uncertain  as  to 
impending  FM  developments. 

Questioned  by  Mr.  Guest,  he  said 
his  decision  to  sell  "might  have 
been  different"  had  the  FM  picture 
been  clearer  at  the  time  of  negoti- 
ations. 

Charles  Russell  Waterbury,  pres- 
ident of  the  Stamford  Chamber  of 
Commerce,  testified  as  a  character 
witness  for  Mr.  Gillespie.  He  cited 
the  latter's  activities  in  the  city 
postwar  council,  public  library,  zon- 
ing commission,  Boy  Scouts,  YMCA, 
Salvation  Army,  Community  Chest, 
and  as  commander  during  the  war 
of  Stamford  Harbor  Patrol. 

He  said  he  knew  of  no  news- 
paper that  has  been  more  fair  or 
objective  than  the  Advocate. 

Grant  R.  Wrathall,  consulting 
engineer,  Washington,  gave  testi- 
mony regarding  coverage  of  New 


York  stations  in  the  Stamford  serv- 
ice area. 

With  the  agreement  of  counsel 
for  the  various  parties,  David  Deib- 
ler,  Commission  examiner,  an- 
nounced that  the  record  would  be 
kept  open  for  10  days  to  admit 
documentary  evidence. 


Transfer  of  KYA 
Approved  by  FCC 

Consent  Also  Given  for  Shift 
Of  KJR  to  B.  F.  Fisher 

CONSENT  was  granted  by  the 
FCC  last  week  to  the  acquisition 
of  control  of  KYA  San  Francisco 
by  Mrs.  Dorothy  Thackrey,  owner 
of  New  York  Post  and  principal 
owner  of  WLIB  Brooklyn,  for  ap- 
proximate sum  of  $442,976.  Origi- 
nally negotiated  in  first  part  of 
year  [Broadcasting,  May  21], 
transfer  is  part  of  deal  which  in- 
cludes purchase  of  KMTR  Holly- 
wood by  Mrs.  Thackrey  for  nearly 
like  amount.  Application  for  latter 
transaction  has  not  yet  been  filed. 

Approaching  completion  of  ac- 
tions on  duopoly  ownership  cases, 
the  Commission  also  has  granted 
assignment  of  license  of  KJR  Se- 
attle from  Fisher's  Blend  Station 
Inc.,  also  licensee  of  KOMO  Seat- 
tle, to  Birt  F.  Fisher,  who  ex- 
changes his  third  interest  in  both 
outlets  for  control  of  KJR.  No 
money  is  involved  [Broadcasting, 
Dec.  11,  1944]. 

Mrs.  Thackrey,  in  the  KYA 
transaction,  purchases  8,720  shares 
of  stock  from  present  24  stock- 
holders in  Palo  Alto  Radio  Station 
Inc.,  KYA  licensee,  for  sum  of  $40 
per  share,  plus  an  additional 
amount  per  share  by  which  current 
assets  exceed  current  liabilities. 
KYA  operates  on  1260  kc  with 
5,000  w  daytime  and  1,000  w  night. 

Separation  of  KOMO  and  KJR 
was  preceded  by  switch  of  call  let- 
ters or  facilities  [Broadcasting, 
April  24,  1944],  with  Birt  Fisher 
acquiring  KJR  as  5,000  w  Ameri- 
can affiliate  on  950  kc  and  Fisher's 
Blend  retaining  KOMO  as  NBC 
outlet  operating  with  5,000  w  on 
1000  kc.  As  such  KOMO  is  slated 
for  increase  in  power  to  50,000  w. 
Toward  this  expansion,  KOMO  has 
expended  $11,868.91  for  land  and 
additional  $10,720.20  as  deposit  on 
new  antenna.  Over  this  amount  it 
is  estimated  $227,410.36  will  be 
needed  to  operate  KOMO  as  a  50 
kw  outlet. 

Until  KOMO  is  able  to  acquire 
properties  and  equipment  needed 
for  the  switch,  station  will  share 
facilities  temporarily  with  KJR. 
Separation  of  operating  staff  will 
be  effected  immediately  to  extent 
feasible,  application  stated. 

In  line  with  this  grant,  the  Com- 
mission last  week  also  extended  the 
date  for  hearing  on  license  renewal 
applications  of  the  stations,  now 
set  for  Oct.  15,  to  Nov.  1. 


Page  94    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


TV  Hearing 

(Continued  from  page  15) 

casting  be  required,  that  only  two 
hours  be  required  until  it  has 
reached  20%,  three  hours  until  it 
has  reached  30%,  four  hours  until 
it  has  reached  40%,  five  hours  until 
it  has  reached  50%,  and  six  hours 
after  it  exceeds  50%. 

He  said  he  favored  the  proposal 
only  as  long  as  the  inadequacy  of 
channels  in  the  low  frequency  band 
made  it  necessary,  expressing  con- 
fidence that  use  of  the  high  fre- 
quencies will  permit  a  great  in- 
crease in  metropolitan  stations. 
"The  future  use  of  the  higher  fre- 
quencies will  ring  the  curtain  down 
on  the  stage  we  are  setting  here," 
he  said,  disclosing  that  only  last 
Wednesday  he  had  seen  525-line 
television  successfully  broadcast 
and  received  with  "superb  clarity". 

Television  pictures  on  the  higher 
frequencies  are  no  longer  a  theory 
but  a  fact,  he  said,  apart  from  final 
propagation  studies,  "not  10  years, 
nor  five  years,  nor  even  one  year 
after  the  war,  but  less  than  two 
months  after  V-J  Day." 

Indicative  of  the  public  desire  for 
color  television,  Mr.  Kesten  cited 
a  survey  by  a  department  store 
chain  which  showed  that  if  receiv- 
ing sets  for  this  type  of  reception 
could  be  obtained  for  an  additional 
15%  the  sales  would  be  10  times 
as  great. 

When  he  was  asked  by  Chair- 
man Porter  how  he  saw  the  pros- 
pects for  returns  from  television 
programs,  he  replied:  "We  see 
them  in  color — red." 

To  further  questioning  regard- 
ing programming,  he  said:  "Ulti- 
mately, if  there  isn't  a  happier 
marriage  between  the  television 
broadcaster  and  the  advertising 
agency,  the  medium  will  be  in  very 
bad  shape." 

One  to  Ten 

When  Mr.  Kesten  declared  it 
would  be  better  to  have  one  good 
television  program  broadcast  than 
ten  hours  of  "dull,  lack-luster  pro- 
grams," Chairman  Porter  drew 
laughter  from  the  audience  with 
the  question:  "Would  you  apply 
that  to  standard  broadcasting?" 

Mr.  Kesten  got  a  round  of 
laughter  when  he  declared  that 
while  the  industry  was  pessimistic 
on  the  time  required  for  better  tel- 
evision, "CBS  adopted  the  rule  of 
saying  as  little  as  possible"  until 
it  could  show  results.  Noting  the 
audience  response,  he  remarked 
that  nevertheless  "CBS  has  not 
issued  a  public  statement  on  color 
television  in  seven  months." 

Goldmark  Describes  Tests 

Dr.  Goldmark  described  tests 
made  by  CBS  of  color  television 
broadcasting  last  week  and  the 
type  of  equipment  used.  He  said 
the  results  were  "amazing"  and 
far  surpassed  what  was  expected. 
He  said  the  pictures  showed  "ex- 
cellent detail".  Broadcasting  was 
done  on  485  mc  over  a  distance  of 
a  quarter  of  a  mile  using  a  signal 


corresponding  to  1/100  of  a  watt. 
If  the  distance  had  been  40  miles  it 
would  have  required  only  250  w., 
he  calculated.  While  he  said  he  did 
not  want  to  make  any  predictions 
in  view  of  the  recency  of  the  tests, 
he  asked  for  the  cooperation  of  the 
Commission  on  tests  over  the  next 
three  or  four  months.  He  was  as- 
sured the  Commission  would  co- 
operate. 

Joseph  H.  Ream,  CBS  vice-pres- 
ident, testified  in  support  of  the 
Commission's  proposal  for  alloca- 
tion of  low-definition,  low-frequency 
channels  "because  we  believe  what 
the  Commission  does  with  respect 
to  these  channels  will  set  the  basic 
pattern  for  allocation  of  high-defi- 
nition, full-color  television  in  the 
high  frequencies." 

He  interpolated  his  prepared  tes- 
timony to  say  he  favored  the  TBA 
allocation  plan  if  it  provides  more 
stations  for  the  metropolitan  cen- 
ters without  depriving  the  con- 
tiguous areas. 

Mr.  Ream  opposed  the  rule  pre- 
venting a  network  from  owning  a 
station  in  a  town  where  the  sta- 
tion is  in  a  dominant  position, 
pointing  out  that  CBS  was  forced 
to  sell  WBT  Charlotte  under  this 
rule.  If  applied  to  television,  he 
said,  the  rule  would  prohibit  a  net- 
work from  pioneering  in  a  town. 

He  also  opposed  the  rule  limiting 
ownership  by  a  licensee  to  five  sta- 
tions, suggesting  it  might  retard 
nationwide  television  as  much  as 
any  other  single  factor. 

Woods  Differs 

Differing  with  Mr.  Kesten  on 
the  6-hour  rule,  Mr.  Woods  said  the 
great  demand  for  frequencies  be- 
tween 44  and  216  mc  makes  it  nec- 
essary that  they  be  used  25%  of 
the  time.  While  it  would  impose 
difficulties  for  some  companies  in 
the  beginning,  he  said,  it  would 
stimulate  purchase  of  receivers  and 
hasten  the  time  when  better  pro- 
grams are  provided  and  make  pos- 
sible commercial  television  on  a 
sound  basis. 

He  agreed  that  television  must 
eventually  go  to  the  higher  fre- 
quencies and  declared  that  the 
sooner  this  is  done,  even  with  limit- 
ed operating  power,  "the  quicker 
will  it  be  possible  to  have  a  truly 
competitive  television  system  with 
the  attendant  benefits  to  both  the 
industry  and  the  public." 

Mr.  Woods  proposed  that  opera- 
tion in  the  44-216  mc  band  be  per- 
mitted for  a  temporary  period,  per- 
haps two  years,  after  which  the 
service  be  transferred  to  the  480- 
920  mc  band,  and  that  temporary 
grants  be  made  during  this  time. 
Licensees  would  be  required  to 
carry  on  developmental  work  on  the 
higher  frequencies. 

He  further  proposed  that  the 
public  be  given  adequate  notice  of 
the  projected  shift  and  that  plans 
be  formulated  within  the  industry 
whereby  purchasers  of  receivers 
could  be  assured  of  liberal  trade- 
ins  on  sets  equipped  for  the  high 
band.  He  suggested  that  considera- 
tion be  given  to  requiring  licensees 
to  operate  commercially  on  both 


bands  during  the  interim  period. 

In  addition  he  suggested  that  the 
present  bands  5  and  6  (76-82  mc 
and  82-88  mc)  be  earmarked  for 
future  use  by  FM, 

Mr.  Woods  told  the  Commission 
American  plans  on  filing  applica- 
tions for  experimental  wide-band 
television  as  soon  as  possible. 

Asked  by  Chairman  Porter  how 
long  it  would  take  to  get  equip- 
ment for  television  operation,  Mr. 
Woods  said  the  network  would  be 
able  to  start  a  station  within  a 
year  after  Jan.  1. 

Capt.  W.  C.  Eddy,  representing 
Balaban  &  Katz  Corp.,  owners  of 
WBKB  Chicago,  opposed  the  6-hour 
day  rule  on  ground  it  would  result 
in  sacrificing  quality  which  he  re- 
garded as  the  most  important  fac- 
tor in  television  development. 

Capt.  Eddy,  who  was  in  charge 
of  radar  for  the  Navy  in  the  Chi- 
cago district,  said  the  experience  of 
the  military  with  radar  during  the 
war  indicated  that,  with  further 
development,  television  could  be 
operated  in  the  high  frequencies. 

TBA  Proposal 

The  allocation  plan  proposed  by 
TBA  provides  59  more  television 
stations  than  the  FCC  proposal. 
Cutting  community  channels  from 
three  to  one,  its  exponents  testified, 
it  would  permit  401  metropolitan 
power  stations  in  135  of  the  first 
140  market  districts  of  the  U.  S., 
compared  to  342  in  120  districts 
under  the  FCC  plan  announced 
Sept.  20  and  revised  Oct.  3  [Broad- 
casting, Sept.  24,  Oct.  8].  Both 
plans  call  for  community  stations 
in  practically  all  districts  omitted 
in  metropolitan  assignments. 

FCC's  plan  designates  Channels 
No.  1,  12,  and  13  as  community 
channels;  TBA's  would  set  aside 
only  Channel  No.  1  for  community 
coverage.  Simple  antenna  directiv- 
ity in  "a  few"  (48)  cases,  TBA 
said,  would  help  provide  competi- 
tive high  power  assignments  in 
more  markets. 

Dr.  Goldsmith  explained  that  the 
FCC  plan  specifies  40  definite  and 
88  possible  additional  community 
assignments,  "with  the  understand- 
ing, of  course,  that  many  other  as- 
signments can  be  made  in  smaller 
communities  than  the  140  metro- 
politan districts  listed."  He  said 
the  TBA  plan  "primarily  shows  the 
metropolitan  station  assignments, 
while  no  exhaustive  analysis  as  to 
assignment  of  community  stations 
has  been  made." 

Antenna  Directivity 

Regarding  use  of  antenna  direc- 
tivity, TBA  submitted  a  chart 
showing  three  kinds  of  directivity: 
a  minor  amount  of  directivity  was 
indicated  as  a  means  of  improving 
assignments  in  14  cases;  a  simple 
dipole  was  indicated  for  14  others, 
and  a  dipole  and  ground  sheet  for 
20  cases. 

"The  industry  plan,"  said  Dr. 
Goldsmith,  "provides  high  power 
stations  in  greater  quantities  in 
areas  which  can  initiate  and  sus- 
tain a  television  service.  It  also  sup- 
plies all  of  the  smaller  metropolitan 
districts  with  one  or  more  stations. 


Further  assignments  may  be  made 
on  community  frequencies  as  well 
as  on  variously  modified  metropoli- 
tan power  assignments  to  establish 
a  thoroughly  practical  television 
industry." 

City  Plans 

Mr.  Roberts,  outlining  TBA's 
views,  said  "it  is  fully  understand- 
able that  every  city  would  desire 
an  allocation  program"  permitting 
it  to  secure  a  television  station  "if 
it  saw  fit",  but  that  "it  is  an  un- 
fortunate fact  that  the  reservation 
of  frequencies  for  possible  author- 
ization of  such  stations  can  not  be 
accomplished  without  serious  dis- 
service to  prospective  television 
viewers  in  many  of  the  same  cities." 

"If  the  public  is  going  to  be  hurt 
by  having  a  channel  allocated  and 
left  vacant,"  he  declared,  "then 
that's  not  in  the  public  interest." 
FCC  Commissioner  Jett  replied 
that  there  has  been  no  feeling 
that  a  channel  would  be  left  open 
indefinitely  for  the  community  to 
which  it  was  assigned,  "if  the  com- 
munity didn't  apply  within  a  rea- 
sonable time". 

Reviewing  TBA's  position  on  pro- 
posed rules,  Mr.  Roberts  suggested 
a  minimum  of  28  hours  of  regular 
programs  per  week  for  television 
stations  after  six  months'  operation 
instead  of  six  hours  per  day  as  pro- 
posed by  FCC.  He  said  the  six-hour 
daily  minimum  would  be  "beyond 
the  practical  and  financial  capacity 
of  newly  licensed  stations"  but 
(Continued  on  page  96) 


The  Tri-Cities  market  of- 
fers you  VOLUME  sales 
.  .  .  goods  worth  more  than  $75  million 
pass  across  the  counters  here  annually. 
And  a  major  portion  (52/2%)  of  Tri- 
Cities'  sales  originates  on  the  Illinois 
side,  in  the  Moline-Rock  Island  zone. 
WHBF,  the  home  station,  is  their  favorite 
by  far — as  your  local  dealer  will  tel! 
you.  In  all,  WHBF's  primary  area  (.5MV) 
reaches  1  %  million  people  ...  in  the 
very  heart  of  the  rich  Corn  Belt. 


;r  island-mi 

1270  KC 


ME,  ILL.  DAVENPuit'T, 
5000  WATTS 


BROADCASTING    •    Broadcast  Advertising 


BASIC  MUTUAL  NETWORK 


Howard  H.  Wilson  Co.,  Nat'l  Representatives 
October  15,  1945    •    Page  95 


FM  Hearing 

(Continued  from  page  95) 
might  be  required  after  a  year's 
commercial  operation. 

TBA  found  no  objection  to  FCC's 
multiple-ownership  rule  "as  writ- 
ten", but  urged  "the  most  liberal 
construction  of  its  policy  under  this 
rule".  It  did  object  to  submitting 
TV  broadcasting  to  general  broad- 
casting regulations,  asserting  that, 
unaltered,  they  would  be  "unduly 
restrictive  and  largely  inapplica- 
ble .  .  ." 

Urge  Deferment 

"It  is  the  opinion  of  the  Associa- 
tion," Mr.  Roberts  asserted,  "that 
the  Commission  should  defer  final 
adoption  of  the  rules  applicable  to 
stations  engaged  in  network  broad- 
casting, and  leave  such  rules  as 
may  be  adopted  in  a  tentative 
status  with  provision  for  frequent 
review  as  the  television  industry 
develops." 

TBA  offered  no  suggestions  to 
improve  FCC's  proposed  regula- 
tion on  use  of  common  antenna 
sites  but  foresaw  some  local  prob- 
lems. 

The  Association  expx-essed  con- 
cern with  "any  suggestion"  that 
TV  stations  be  required  to  announce 
the  use  of  mechanical  reproduc- 
tions. "An  affirmative  prohibition  of 
misleading  or  false  announcements 
as  to  the  use  of  film  or  live  talent 
in  television  would  constitute  the 
maximum  practicable  regulation," 
TBA's  counsel  said. 


In  station  identifications,  TBA 
asked  that  the  industry  be  allowed 
to  develop  "the  most  appropriate 
use"  of  either  or  both  visual  or 
aural  identification.  Maximum,  it 
said,  should  include  both  visual  and 
aural  announcement  at  beginning 
and  end  of  broadcast  day  and  hour- 
ly announcements  by  either  or  both 
means  so  long  as  they  don't  inter- 
fere with  enjoyment  of  program 
under  way. 

Help  Solve  Problem 

Mr.  Trammell  said  he  was  in- 
formed the  TBA  channel  plan  would 
"help  solve  the  problems  facing  the 
Commission  and  the  industry,  by 
permitting  a  greater  number  of 
channels  to  be  assigned  to  many  of 
the  major  metropolitan  areas  with- 
out substantially  depriving  any  of 
the  smaller  communities  of  the  serv- 
ice provided  under  the  Commission 
plan." 

Under  questioning  by  Chairman 
Porter,  he  said  he  thought  New 
York  should  be  granted  more  sta- 
tions even  at  the  expense  of  assign- 
ments to  contiguous  areas  if  neces- 
sary, because  "you've  got  to  put  as 
many  stations  as  possible  in  the 
major  markets."  He  added,  how- 
ever, that  he  thought  a  way  could 
be  found  to  provide  more  stations 
in  the  major  areas  without  depriv- 
ing contiguous  areas  of  facilities. 
(The  TBA  plan  calls  for  seven  sta- 
tions in  New  York,  the  FCC  plan 
for  four.) 

Mr.  Trammell  expressed  belief 
the  Commission  might  in  the  next 
few  years  be  able  to  make  televi- 
sion channels  available  below  300 
mc — possibly  five  or  six,  he  said, 
from  aviation  interests,  the  army 
and  navy. 

He  said  that  television,  to  be 
successful,  needs  from  Govern- 
ment: (1)  "an  attitude  of  encour- 
agement and  sympathetic  support" 
and  2)  "maximum  flexibility  and 
minimum  restriction  in  its  develop- 
ment". 

He  did  not  object  to  FCC's  pro- 
posal for  a  minimum  of  six  hours' 
daily  operation,  saying  NBC  ex- 
pects to  develop  a  longer  schedule 
if  FCC  grants  its  TV  applications. 
Time-sharing,  however,  he  said 
would  be  uneconomical  and  imprac- 
tical for  stations  and  dangerous  to 
development  of  video  network  serv- 
ice. 

Regarding  multiple  ownership  he 
said  licenses  "should  be  issued  by 
the  Commission  in  particular  cases 
as  the  public  interest,  convenience 
and  necessity  may  require,  and  no 
fixed  limit  should  be  placed  by  the 
Commission  on  the  number  of  sta- 
tions which  may  be  licensed  to  any 
one  licensee." 

NBC,  he  said,  plans  to  operate 
regional  networks  and  later  link 
them  together  to  form  a  national 
network.  To  do  this,  he  asserted, 
NBC  will  need  to  own  key  stations 
in  New  York  and  Washington  as 
nucleus  for  an  East  Coast  network; 
in  Chicago  and  Cleveland  for  a 
Middle  Western  network;  in  Los 
Angeles  and  San  Francisco  for  a 
West  Coast  network,  and  in  Denver 
as  a  base  to  start  building  a  Rocky 
Mountain  network  which  eventually 


will  link  the  West  Coast  and  Mid- 
dle Western  nets. 

Mr.  Trammel  foresaw  no  coast- 
to-coast  TV  network  in  operation 
immediately  "in  view  of  the  great 
expense  and  difficulty  of  transmit- 
ting network  television  programs 
by  coaxial  cable  or  radio  relay  sta- 
tions". 

He  regarded  wholesale  applica- 
tion of  chain  broadcasting  regula- 
tions to  television  as  "a  step  which 
is  likely  to  impose  needless  handi- 
caps on  a  new  industry";  and  said 
use  of  common  antenna  site  was 
satisfactory  if  "site"  means  a  tract 
of  land  but  not  if  it  means  towers 
or  buildings  erected  by  private 
initiative. 

Mr.  Trammel  maintained  that 
"the  public  itself  will  be  a  good 
judge  of  the  extent  to  which  illu- 
sion in  television  programs  should 
be  carried  without  a  label". 

He  suggested  that  station  identi- 
fication be  made  hourly,  on  the 
hour,  with  provision  for  delay  if 
the  announcement  would  interfere 
with  enjoyment  of  a  program. 

Alfred  J.  McCosker,  chairman, 
Bamberger  Broadcasting  Co.  Inc., 
opposed  the  42-hour  rule  and  sug- 
gested a  minimum  of  28  hours. 
He  said  it  requires  at  least  16 
hours  of  advance  preparation  for  a 
half-hour  television  program. 

He  said  Bamberger's  experience 
"has  led  us  to  the  conclusion  that 
for  at  least  many  months  in  the  fu- 
ture it  would  be  inordinate  to  re- 
quire a  television  station  to  operate 
for  more  than  four  hours  per  day. 
A  longer  operating  schedule  will,  in 
our  opinion,  definitely  tend  to  lower 
the  standard  of  the  programs  and, 
in  consequence,  delay  the  general 
public  acceptance  of  television." 
Streibert  Testimony 

Theodore  C.  Streibert,  Bam- 
berger president,  opposed  time- 
sharing of  television  channels  as 
impracticable.  If  the  practice  were 
generally  applied,  he  said,  it  would 
prevent  network  operations  and  re- 
tard development  of  quality  pro- 
grams. 

He  endorsed  the  TBA  allocation 
plan  and  declared  it  was  more  im- 
portant for  the  development  of 
television  that  seven  channels  be 
assigned  to  New  York,  even  if  do- 
ing so  deprives  contiguous  cities  of 
stations.  He  pointed  out  that  aside 
from  the  availabliity  of  talent  in 
the  larger  metropolitan  centers, 
the  buying  power  for  the  purchase 
of  sets  is  also  concentrated. 

He  added  that  the  predictions  re- 
garding high  frequency  television 


should  also  be  taken  into  account  in 
deciding  on  allocations  in  the  lower 
channels.  If  the  demand  for  facili- 
ties in  smaller  cities  materializes 
sooner  than  expected,  he  said,  these 
frequencies  would  then  become 
available.  He  predicted  that  televi- 
sion will  expand  only  gradually 
from  the  metropolitan  centers,  be- 
coming coast  to  coast  in  not  less 
than  five  years  and  completely  na- 
tional later. 

Dr.  Allen  B.  DuMont,  president 
of  Allen  B.  DuMont  Labs.  Inc., 
proposed  that  the  Commission  give 
the  industry  and  the  public  assur- 
ance that  receiving  sets  will  not  be 
outmoded  by  changes  of  alloca- 
tions. Commissioner  Denny  pointed 
out  that  the  allocations  and  the 
hearings  to  formulate  rules  and 
regulations  gave  that  assurance. 
DuMont  Disagrees 

Dr.  DuMont  disagreed  with  Mr. 
Streibert's  testimony  as  to  the  sale 
of  sets  under  the  TBA  plan.  Reply- 
ing to  a  question  by  Harry  Plotkin, 
asst.  FCC  general  counsel,  he  said 
he  thought  more  sets  would  be  sold 
if  there  were  only  four  stations 
in  New  York  and  other  stations  in 
contiguous  areas. 

Dr.  DuMont  anticipated  that 
shortly  after  Jan.  1  the  DuMont 
New  York  station,  WABD,  will 
carry  programs  originating  in 
Washington,  and  by  April  1  its 
Washington  station  will  carry  pro- 
grams originating  in  New  York. 

Leonard  F.  Cramer,  DuMont 
vice-president,  testified  that  Du- 
Mont experience  in  station  opera- 
tion and  equipment  production  in- 
dicates (1)  that  full-service  televi- 
sion stations  must  be  confined  to 
the  large  centers;  (2)  ownership 
and  control  of  at  least  five  well- 
coordinated  stations  is  essential  to 
development  of  a  nationwide  com- 
petitive service;  (3)  sufficient  chan- 
nels should  be  assigned  the  larger 
metropolitan  centers  which  can 
support  the  costly  operation  neces- 
sary to  good  programming. 

Paul  Raibourn,  Television  Pro- 
ductions Inc.,  testified  that  if  Mr. 
Kesten's  estimates  of  cost  of  opera- 
tion are  accepted,  a  city  of  500,000 
could  support  only  one  television 
station.  He  approved  the  TBA  plan 
and  proposed  that  a  lower  mini- 
mum be  set  on  hours  and  adjusted 
upward  as  conditions  permit. 

James  Leaman,  vice-president, 
Lancaster  Television  Corp.,  asked 
that  his  company,  which  plans  a 
station  in  Lancaster,  be  protected 
in  the  event  of  a  shift  to  the  high 
frequencies.  He  said  he  welcomed 


Page  96    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


high  definition  color  but  "if  televi- 
!  sion  is  to  be  moved  upstairs  in  one, 
-two  or  three  years,  we  must  know 
it  now." 

Myles  V.  Barasch,  Sherron  Elec- 
tronics Co.,  approved  time-sharing 
as  economic  and  in  the  public  in- 
terest. He  proposed  a  co-operative 
plan  whereby  three  stations  could 
use  the  same  channel,  while  having 
their  own  transmission  facilities. 

Albert  F.  Murray,  Hughes  Pro- 
ductions, Hollywood,  Calif.,  appli- 
cant for  stations  in  Los  Angeles 
and  San  Francisco,  asked  that  the 
Commission  require  directional  an- 
tennas for  stations  proposed  for 
Fresno  in  order  to  permit  wider 
coverage  of  San  Francisco. 

U.  A.  Sanabria,  president,  Amer- 
ican Television  Labs.  Inc.,  ques- 
tioned the  TBA  plan  and  suggested 
that  the  first  channel  in  each  key 
center  be  given  to  the  applicants 
from  big  business  who  already  are 
engaged  in  AM  broadcasting  or 
who  own  newspapers  and  let  them 
share  the  time  on  master  emitters. 
The  second  and  third  channels 
would  go  to  collective  small  busi- 
ness groups,  the  fourth  to  the  thea- 
ter and  movie  industry  and  the 
fifth  to  labor,  educational  and  reli- 
gious organizations. 

Channel-Sharing 

Ben  Strouse,  vice-president  of 
Capitol  Broadcasting  Co.,  operat- 
ing WWDC  Washington,  proposed 
channel-sharing  and  transmitter- 
sharing  to  enable  the  smaller  sta- 
tions to  get  into  television  and  do 
a  creditable  public  service  job. 

Paul  Bartlett,  testifying  in  be- 
half of  J.  E.  Rodman  (KFRE) 
Fresno,  Cal.,  applicant  for  a  tele- 
vision station,  expressed  fear  that 
the  smaller  operator  who  ventures 
into  television  now  faces  financial 
ruin  if  the  system  is  moved  to  the 
higher  frequencies  in  the  next  few 
years.  He  said  the  listener  would 
also  be  faced  with  the  obsolescence 
of  his  receiver. 

G.  Bennett  Larson,  manager  of 
WPEN  and  WPEN-FM  Philadel- 
phia, advocated  that  commercial 
television  in  the  lower  band  be 
placed  on  a  temporary  basis  under 
less  exacting  standards  than  those 
now  proposed  to  enable  permittees 
to  learn  the  "know-how"  of  tele- 
vision operation.  He  also  urged  that 
the  Commission  encourage  the  use 
of  common  studio,  transmitter  and 
antenna  systems  by  stations  shar- 
ing time. 

Yankee  Net  Spokesman 

John  Shepard,  3rd,  Yankee  Net- 
work general  manager,  recommend- 
ed that  in  the  interest  of  the  public, 
the  broadcasters  and  the  manu- 
facturing industry  that  television 
in  the  lower  band  be  abandoned  and 
the  service  be  established  on  the 
higher  frequencies  at  the  earliest 
practicable  date.  If  the  service  is 
to  be  established  on  the  lower  band, 
he  urged  it  should  be  on  a  tempo- 
rary basis  only. 

Mr.  Shepard  suggested  the  mini- 
mum operating  schedule  be  two 
hours  rather  than  six  and  opposed 
time-sharing. 


TELEVISION  TOWERS 
IN  PARKS  OPPOSED 

POLICY  on  television  transmitter 
towers  in  the  District  of  Columbia 
will  be  taken  up  soon  by  the  House 
District  of  Columbia  Subcommittee 
on  Fiscal  Affairs.  Proposals  to  take 
up  legislation  covering  towers  was 
considered  Thursday  at  a  subcom- 
mittee hearing,  with  Maj.  Gen. 
Ulysses  S.  Grant  3d,  National  Cap- 
ital Parks  and  Planning  Commis- 
sion chairman,  opposing  proposals 
by  citizens  that  towers  be  placed 
in  public  parks  rather  than  resi- 
dential areas. 

Television  tower  problem  has 
been  tossed  all  over  the  capital 
for  several  months,  with  the  Board 
of  Zoning  Appeals  having  approved 
tower  sites  for  Bamberger  Broad- 
casting Co.  and  NBC.  These  sites 
face  action  by  the  District  of  Co- 
lumbia Commissioners  when  ap- 
plications for  construction  are  filed. 


Chicago  Troubles 

TIME  difficulties  in  the 
Windy  City  have  brought 
about  two  odd  situations. 
Skip  Farrell,  baritone  fea- 
tured across  the  board  7:30 
p.m.  on  Manor  House  Coffee 
show  on  WMAQ,  competes 
with  himself  on  WGN  Thurs- 
day 7:30  p.m.  Swing's  the 
Thing,  sponsored  by  Brach 
Candy.  Until  mixup  is  cor- 
rected at  end  of  month,  lat- 
ter show  is  transcribed.  Mary 
Paxton,  writing  star  of  Wish- 
ing Well  program  broadcast 
on  WBBM  for  first  quarter- 
hour  and  WGN  for  succeed- 
ing period,  has  30  seconds 
under  present  time  differ- 
ences to  sprint  from  Wrigley 
Bldg.  (WBBM)  to  Tribune 
Tower  (WGN). 


JWT  Exec  Stresses  Need  Corwin  Invocation 
Of  Advertising  Postwar 


IN  ORDER  to  assure  employment 
for  57,000,000  persons  during  the 
postwar  years,  American  advertis- 
ing must  be  prepared  to  sell  $145 
billion  in  goods  and  services  an- 
nually, double  the  amount  pur- 
chased before  December  7,  1941, 
Arno  H.  Johnson,  director  of  media 
and  research  for  J.  Walter  Thomp- 
son Co.,  New  York,  told  250  mem- 
bers of  the  Chicago  Federated 
Advertising  Club. 

Advertising's  prime  job  in  ac- 
complishing this  task  is  to  "sell" 
the  American  public  on  a  higher 
standard  of  living  than  ever  known 
before,  Mr.  Johnson  declared.  He 
added  that,  in  his  opinion,  Ameri- 
can industry  is  capable  of  produc- 
ing $200  billions  of  goods  or  serv- 
ices on  a  40-hour  week  employ- 
ment basis. 


A  brief  filed  by  NAB  opposed  the 
6-hour  rule  as  a  burden  few  broad- 
casters could  afford  and  suggested 
that  the  schedule  be  left  to  the  in- 
dividual licensee.  It  regarded  time- 
sharing as  at  best  a  temporary  ex- 
pedient until  additional  channels 
can  be  made  available. 

The  proposed  rule  regarding  mul- 
tiple ownership  would  not  be  in  the 
public  interest  and  is  contrary  to 
the  spirit  of  the  Communications 
Act  of  1934,  the  brief  held.  As  to 
the  network  regulations,  NAB  sug- 
gested that  long  term  contracts 
would  enhance  the  development  of 
television  and  would  make  for  sta- 
bility. 

The  brief  suggested  the  alloca- 
tions be  made  flexible  enough  to 
provide  for  a  community  station  as- 
signment to  any  one  of  the  13  chan- 
nels, provided  proof  is  shown  that 
such  an  assignment  would  not  pre- 
vent the  utilization  of  the  affected 
channel  by  a  station  in  serving  an 
appropriate  area. 


NORMAN  CORWIN,  foremost 
serious  radio  writer  of  CBS,  will 
write  and  deliver  the  invocation  at 
the  annual  New  York  Herald  Tri- 
bune forum  on  Oct.  29.  It  will  be 
on  the  general  theme  of  the  forum, 
The  Responsibility  of  Victory. 


American  Program 

GERARD  SWOPE,  honorary 
president  of  General  Electric  Co.; 
William  Green,  AFL  president; 
David  J.  McDonald,  secretary- 
treasurer  of  United  Steel  Workers 
of  America  (CIO),  and  a  number 
of  Broadway  and  Hollywood  stars 
will  appear  Oct.  15,  9:30-9:55  p.m., 
on  American  on  a  special  Com- 
munity War  Fund  program. 


NBC  News  Booklet 

NBC  has  published  "V",  a  52-page 
news  documentary,  third  of  a  se- 
ries including  "H  Hour",  published 
after  D-Day,  and  "X",  after  V-E 
Day,  recording  the  climactic  events 
of  World  War  II.  Series  was  pub- 
lished and  distributed  by  the  NBC 
advertising  and  promotion  depart- 
ments under  the  supervision  of 
Charles  P.  Hammond,  director. 
With  narrative,  transcripts  and 
appropriate  illustrations,  the  final 
volume  of  the  trilogy  presents 
NBC's  coverage  of  the  final  hours 
of  the  war. 


News  Conferences 

NEW  SERIES  called  Meet  the 
Press  started  Oct.  5  on  Mutual  as 
an  illustration  of  how  press  con- 
ferences are  conducted,  how  re- 
porters get  their  information,  how 
they  clear  up  confusion  and  pro- 
duce facts,  figures  and  down-to- 
earth  truths.  American  Mercury 
Magazine  collaborates  with  Mutual 
on  the  program,  which  features 
an  expert  on  some  general  sub- 
ject being  inteiwiewed  by  four 
newspapermen  guests  on  each 
broadcast. 


HENRY  TRITSCHLER 
DIES  AT  AGE  OF  69 

HENRY  TRITSCHLER,  69,  a  part- 
ner in  Nelson  Chesman  Co.,  Chat- 
tanooga, for  more  than  35  years, 
died  Sept.  26  at  his  home  following 
a  heart  attack.  Associated  with  the 
advertising  firm  for  the  past  56 
years,  he  was  widely  known  in  na- 
tional advertising  circles. 

Mr.  Tritschler  served  several 
terms  as  Southern  chairman  of  the 
American  Assn.  of  Advertising 
Agents  and  also  had  been  secretary. 

He  joined  Nelson  Chesman  in  St. 
Louis,  remaining  in  the  main  office 
there  until  he  was  put  in  charge 
of  a  branch  office  in  Chattanooga 
35  years  ago.  Later  he  purchased 
the  company  and  made  Chatta- 
nooga its  headquarters,  closing  the 
St.  Louis  office.  He  was  sole  owner 
until  last  year,  when  a  partnership 
was  formed.  He  retained  an  active 
part  in  direction  of  the  company 
and  put  in  a  full  day's  work  at 
the  office  the  day  before  he  died. 

Born  Feb.  12,  1876,  in  St.  Louis, 
he  was  educated  in  the  schools 
there  and  became  a  charter  member 
of  Lookout  Mountain  Fairyland 
Club  and  Lookout  Mountain  Golf 
and  Country  Club.  He  is  survived 
by  his  wife,  Mrs.  Mary  Tritschler 
of  Chattanooga. 


WHO  Transfer 

APPLICATION  for  transfer  of 
control  was  filed  with  FCC  last 
week  by  Central  Broadcasting  Co., 
licnsee  of  WHO  Des  Moines,  for 
consent  to  revocation  of  June  1943 
trust  agreement  under  which  sta- 
tion has  been  controlled  by  trustee- 
ship [Broadcasting,  Jan.  24, 1944]. 
Revocation  returns  4,596  shares 
(51.57%)  to  individual  holders  with 
David  Daniel  Palmer,  vice-president 
and  treasurer,  majority  owner. 
Shift  was  occasioned  by  death  of 
Killiam  M.  Brandon,  one  of  trus- 
tees. No  money  is  involved. 


4,955,144 
spindles 
spinning 
VICTORY 

...daily  producing  cotton 
cloth  to  wrap  around  the 
world.  Produced  from  "picker 
to  bolt"  in  the  16-county 
WSPA  Primary  Area. 


WSPA 


BROADCASTING    •    Broadcast  Advertising 


SPARTANBURG, 
SOUTH  CAROLINA 

Home  of  Camp  Crofl 

5000  watts  Day,  1000  watts  Night 
950  kilocycles.  Rep.  by  Hollingbery 

October  15,  1945    •    Page  97 


Rcnons  OF  THE  FCC 


OCTOBER  5  TO  OCTOBER  11 


Decisions 


ADMINISTRATIVE  BOARD  ACTIONS 
OCTOBER  8 

WMC  Memphis— Granted  CP  install 
new  trans. 

WNHC  New  Haven,  Conn.— Granted 
authority  to  determine  operating  power 
by  direct  measurement  of  ant.  power 
in  accordance  with  Sec.  3.34.  Licensee 
granted  waiver  Sec.  3.55  (b)  and  3.60 
FCC  Rules  &  Regulations;  conditions. 

WHOP  HopkinsvUle,  Ky.— Granted  au- 
thority to  determine  operating  power 
by  direct  measurement  of  ant.  power. 

KVOK  Moorhead,  Minn.— Same. 

KWSC  Pullman,  Wash. — Same. 

NEW-Relays  Farnsworth  Television  & 
Radio  Corp.,  area  of  Fort  Wayne,  Ind. — 
Granted  CP  new  relay  station;  frequen- 
cies: 30820,  33740,  33820  and  37980  kc: 
0.1  w.  Also  granted  CP  new  portable 


mobile  relay  station;  frequencies:  1645, 
2090,  2190  and  2830  kc;  25  w. 

WBPC  Georgia  School  of  Technology, 
area  of  Atlanta,  Ga. — Granted  license 
to  cover  CP  new  relay  station  to  be  used 
with  WGST  on  1646,  2090,  2190  and  2830 
kc;  150  w. 

NEW-Relay  Utah  Broadcasting  &  Tel- 
evision Co.,  area  of  Salt  Lake  City — 
Granted  CP  new  relay  station  to  be 
used  with  KUTA  on  30.82,  33.74,  35.82, 
37.98  mc;  17  w. 

W8XCT  The  Crosley  Corp.,  Cincin- 
nati— Granted  mod.  CP  for  new  develop- 
mental TV  station  for  extension  com- 
pletion date  only  from  10-28-45  to  4- 
28-46.  Permit  granted  subject  to  changes 
in  frequency  assignment  which  may 
result  from  proceedings  in  Docket  6651. 

WEHS  WHFC  Inc.,  Chicago — Granted 
license  to  cover  CP  for  new  FM  sta- 
tion 48.3  mc,  studio  and  trans.:  105  W. 
Adams  St.,  Chicago. 


SERVICE  DIRECTORY 


FREQUENCY  M£ASU*MG 

Exact  Measurements  «  of  any  fima 

RCA  COMMUNICATIONS.  INC 
64  Iroid  Strut      N««  York  4,  N.  T. 


Custom-Built 
Speech  Input  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C 
District  1640 


"OEAIED  TO  AM-FM  EXPANSION' 
MmdU  Englmmtrimt  CmMaltaa* 

Commercial  Radio  Equip.  Co. 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

FftO  TRANSMITTING  TUBES 

Freeland  &  Olschner  Products,  Inc. 

611  Boronne  St.,  New  Orleans  13,  La. 
Raymond  4756 

High  Power  Tube  Specialists  Exclusively 


SOUND  EFFECT  RECORDS 

GENNETT  'SPEEOV-0 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 
Write  For  Detail, 

CHARLES  MICHELSON 

67  W.  44th  St.  New  York,  N.  Y. 


The 

Robert  L.  Kaufman 
Organizmtion 
Technical  Maintenance,  Constrmetiea 
Supervision   and  Business  Services 
for  Broadcast  Stations 

g.        WeakingtM  4,  D.  C 
District  2292 


FREQUENCY  MEASUREMENTS 


STANDARD 

Measuring  &  Equipment  Co. 
Phones  877-2652  Enid,  Okla. 


KLUGE  ELECTRONICS  CO. 

Commercial  &  Industrial 
Equipment 

1031  No.  Alvarado 
Los  Angeles  26,  Calif, 
lyron  E.  Kloge         Exposition  1742 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  & 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  1 1 ,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


BUY 
VICTORY 
BONDS 


ALL  TRANSCRIBED!! 

"A  DATE  WITH  MUSIC 


/iU  FEATURING 


Now  available  for  local  station  sale  ^% 
%'  '  Audition  Samples  Free  of  Charge  <#  ^ 
write  or  wire  CHARLES  Ml  CHELSON  67  we 

Page  98    e    October  15,  1945 


ACTIONS    ON  MOTIONS 
(By  Comr.  Durr) 
OCTOBER  9 
KOMO   KJR  Fisher's  Blend  Station 
Inc.,    Seattle,  Wash.— Commission  on 
own  motion  continued  hearing  now  set 
10-15-45  to  11-1-45  on  applications  for 
license  renewals. 

OCTOBER  11 

KOVO  KOVO  Broadcasting  Co.,  Provo, 
Utah— Granted  motion  for  leave  to 
amend  application  for  CP  covering 
change  in  specifications  and  site  for 
DA,  and  application  as  amended  re- 
moved from  hearing  docket. 

WTCN  Minneapolis  Broadcasting  Co., 
Minneapolis— Granted  motion  for  leave 
to  amend  application  for  CP;  reopened 
record  in  Docket  5859  and  without  fur- 
ther hearing  said  amendment  made  part 
of  record  in  docket. 

The  Eagle-Gazette  Co.,  Lancaster,  O. 
— Granted  petition  for  leave  to  amend 
application  for  new  station  with  re- 
spect to  paragraphs  18  and  19. 

Capitol  Broadcasting  Co.,  Nashville, 
Tenn. — Granted  petition  for  leave  to 
amend  application  for  new  station; 
reopened  record  and  without  further 
hearing  amendment  made  part  of  rec- 
ord in  Docket  6669. 

WWSW  WWSW  Inc.,  Pittsburgh- 
Granted  motion  for  leave  to  amend 
application;  record  reopened  in  con- 
solidated proceeding  and  without  fur- 
ther hearing  amendment  made  part  of 
record  in  Docket  6121. 

WREN  The  WREN  Broadcasting  Co., 
Lawrence,  Kan. — Granted  motion  for 
leave  to  amend  application  for  CP: 
amendments  accepted. 

J.  W.  Birdwell,  Nashville,  Tenn. — 
Granted  motion  for  leave  to  amend  ap- 
plication; accepted  amendment  and 
record  reopened  and  without  further 
hearing  amendment  made  part  of  rec- 
ord in  Docket  6649. 

Baron  Broadcasting  Co.,  Wilkes-Barre, 
Pa. — Granted  petition  to  reopen  record 
hertofore  made  in  hearing  on  applica- 
tion for  new  station,  so  as  to  permit 
filing  of  an  agreement  entered  into 
9-15-45  between  Lou  Poller  and  Union 
Broadcasting  Co.,  referring  to  certain 
litigation  then  pending  in  Lackawanna 
County,  Pa.,  court,  and  without  fur- 
ther hearing  agreement  accepted  and 
made  part  of  record. 

Illinois  Valley  Broadcasting  Co.,  Pe- 
oria, 111. — Granted  petition  for  leave  to 
amend  application  for  new  station,  and 
accepted  amendment  filed  with  peti- 
tion. 

Dixie  Broadcasting  Co.,  Montgomery, 
Ala. — Granted  petition  for  leave  to 
amend  application  for  new  station,  ac- 
cepted amendment  and  application  as 
amended  removed  from  hearing  docket. 

WHB  WHB  Broadcasting  Co.,  Kansas 
City— Granted  petition  for  leave  to 
amend  application  for  CP,  accepted 
amendment,  reopened  record  and  with- 
out further  hearing  amendment  made 
part  of  record  in  Docket  6022. 

Durham  Broadcasting  Co.,  Durham, 
N.  C. — Granted  petition  for  leave  to 
amend  application  for  new  station,  ac- 
cepted amendment  and  removed  ap- 
plication as  amended  from  hearing 
docket. 

IN  THE  MATTER  of  mod.  of  license  of 
WGTM  Wilson,  N.  C— Adopted  order 
dismissing  Order  to  Show  Cause  en- 
tered on  11-9-44,  when  Commission  or- 
dered WGTM  to  show  cause  at  a  hear- 
ing why  license  of  station  should  not 
be  mod.  so  as  to  specify  1240  kc  in  lieu 
presently  assigned  frequency  of  1340 
kc,  and  hearing  in  said  Order  to  Show 
Cause  consolidated  with  hearing  on 
application  of  Durham  Broadcasting 
Co.,  as  amended. 

ACTIONS  BY  COMMISSION 
OCTOBER  10 
WHLD  The  Niagara  Falls  Gazette 
Publishing  Co.,  Niagara  Falls,  N.  Y.— 
Placed  in  pending  file  application  for 
CP  change  1290  kc  to  1200  kc  and  hours 
operation  from  D  only  to  limited 
WOAI. 

Mississippi  Broadcasting  Co.,  Macon, 
Miss. — Granted  request  for  assignment 
of  call  letters  WMBC. 

WDZ  WDZ  Broadcasting  Co.,  Tuscola, 
111.— Granted  license  renewal  for  period 
ending  5-1-48. 

WROX  Birney  Imes  Sr.,  Clarksdale, 
Miss. — Granted  license  renewal  for 
period  ending  2-1-48.  Comr.  Durr  voted 
for  hearing. 

WJAC  WJAC  Inc.,  Johnstown,  Pa.— 
Granted  license  renewal  for  period  end- 
ing 8-1-47.  Comr.  Durr  voted  for  hear- 
ing. 

WTCM  Midwestern  Broadcasting  Co., 
Traverse  City,  Mich.— Granted  license 
renewal  for  period  ending  8-1-47. 

W2XRY  Raytheon  Mfg.  Co.,  New 
York — Granted  request  for  90-day  temp, 
authority  to  broadcast  programs  over 
developmental  station  W2XRY  in  ac- 


Transf er  KYA  Palo  Alto  Radio  Statioi . 
Inc.,  San  Francisco — Granted  acquisition" 
of  control  KYA  licensee  by  Mrs.  Dorothy 
S.  Thackrey  by  purchase  8,720  sh  stock 
from  present  24  stockholders  at  $40 
per  sh,  plus  additional  amount  per  sh 
by  which  current  assets  exceed  current 
liabilities,  or  approximate  total  of 
$442,976. 


n 


Applications 


OCTOBER  5 

AMENDED  Aloha  Broadcasting  Co., 
Honolulu,  T.  H. — CP  new  standard  sta- 
tion 1400  kc  250  w  unl.,  amended  re 
change  in  trans,  equip. 

NEW-FM  92.9  mc  The  Yankee  Net- 
work Inc.,  Boston — CP  new  FM  station, 
Channel  25,  coverage  not  specified,  $67,- 
000  est.  cost.  Applicant  licensee  of 
WNAC.  Legal  counsel-Pierson  &  Ball, 
Washington.  Eng.  counsel-George  C. 
Davis,  Washington. 

NEW-FM  102.3  mc  The  Yankee  Net- 
work Inc.,  Bridgeport,  Conn. — CP  new 
FM  station,  Channel  72,  coverage  not 
specified,  $68,000  est.  cost.  Applicant  li- 
censee of  WICC.  Legal  counsel-Pierson, 
&  Ball,  Washington.  Eng.  counsel- 
George  C.  Davis,  Washington. 

NEW-FM  96.5  mc  The  Yankee  Network 
Inc.,  Providence,  R.  I. — CP  new  FM  sta- 
tion, Channel  43,  coverage  not  specified. 
$67,000  est.  cost.  Applicant  licensee  of 
WEAN.  Legal  counsel-Pierson  &  Ball, 
Washington.  Eng.  counsel-George  C. 
Davis,  Washington. 

NEW-FM  93.9  mc  State  Broadcasting 
Corp.,  Hartford,  Conn. — CP  new  FM  sta- 
tion. Channel  30,  coverage  not  specified. 
$56,000  est.  cost.  Applicant  licensee  of 
WHTD  and  is  solely  owned  subsidiary 
of  The  Yankee  Network  Inc.  Legal  coun- 
sel-Pierson &  Ball,  Washington,  Eng. 
counsel-George  C.  Davis,  Washington. 

101.7  mc  WGTR  The  Yankee  Network 
Inc.,  Worcester,  Mass. — CP  change  serv- 
ice area  from  19,000  sq.  ml.  to  "to  be  i 
furnished",  change  44.3  mc  to  Chan- 
nel 69,  101.7  mc,  install  new  equip,  and  : 
change  studio  site  from  Boston  to  Wor- 
cester. 

AMENDED  W.  A.  Underhill  and  E.  S. 
Underhill  Jr.  d/b  The  Evening  Leader, 
Corning,   N.  Y.— CP  new  FM  station. 
49.7  mc,  5,213.7  sq.  mi.  coverage,  amended  CI 
to  change  studio  site. 

AMENDED  National  Broadcasting  Co., 
Washington,  D.  C— CP  new  FM  station. 
44.3  mc,  coverage  to  be  determined, 
amended  to  change  frequency  to  Chan- 
nel 55,  98.9  mc,  and  change  type  equip. 
Applicant  licensee  of  WRC. 

AMENDED  John  J.  Laux,  Richard 
Teitlebaum,  Myer  Wiesenthal,  Alex 
Teitlebaum,  Louis  Berkman,  Jack  N. 
Berkman,  Charles  C.  Swaringen,  Joseph 
Troesch  and  John  L.  Merdian  d/b  Li- 
berty Broadcasting  Co.,  Pittsburgh — CP 
new  standard  station  730  kc  1  1 
amended  re  changes  in  trans,  and 
verticle  ant.  and  to  omit  request  for! 
partial  grant  for  250  w. 

AMENDED  Norfolk  Broadcasting  Corp.. 
Norfolk,  Va.— CP  new  standard  station 
1200  kc  250  w  D,  amended  re  changes 
in  trans,  equip. 

AMENDED  National  Broadcasting  Co. 
Cleveland — CP  new  FM  station,  43.7  mc, 
coverage   to  be   determined,  amended 
to   change  frequency   to   Channel   55  j 
98.9  mc.  Applicant  licensee  of  WTAM.I 

AMENDED  Susquehanna  Broadcast- 
ing Co.,  York,  Pa.— CP  new  FM  station  ! 
44.5  mc,  3,060  sq.  mi.  coverage,  amended! 
to  change  frequency  to  Channel  72  I 
102.3  mc,  or  as  assigned,  and  make| 
changes  in  trans,  equip,  and  ant.  sys^ 
tern.  Applicant  licensee  of  WSBA. 

AMENDED  Washtenaw  Broadcasting 
Co.,  Ann  Arbor,  Mich.— CP  new  FM  sta^i 
tion,  46.3  mc,  3,472  sq.  mi.  coverage! 
amended  to  change  trans,  site  from! 
Washtenaw  County  to  near  Ann  Arbor! 
Applicant  licensee  of  WPAG 

AMENDED  Charleston  Broadcasting 
Co.,  Charleston,  W.  Va.— CP  new  FM  sta-i 
tion,  43.5  mc,  11,525  sq.  mi.  coverage)) 
amended  to  specify  type  trans.  Applil 
cant  licensee  of  WCHS. 

AMENDED  Texoma  Broadcasting  Co.| 
Wichita  Falls,  Tex.— CP  new  standard 
station  970  kc  1  kw  D,  amended 
changes  in  trans,  equip. 

AMENDED   Cecil  N.   Elrod,    Cecil  Nl 
Elrod  Jr.  and  S.  D.  Wooten  Jr.  d/ 
Murf  reesboro   Broadcasting  Service! 
Murfreesboro,  Tenn. — CP  new  standar 
station  1240  kc  250  w  unl.,  amended 
re  changes  in  trans,  equip. 

AMENDED  Chas.  H.  Russell,  A 
McCarty,  T.  E.  Wright  and  C.  A.  LacJ 
d/b  Rebel  Broadcasting  Co.,  Jacksor 
Miss.— CP  new  standard  station  620  k| 
1  kw  N  5  kw  to  local  sunset  DA-N  unl  J 
amended  to  change  type  trans. 

AMENDED  Jas.  A.  Brown,  Ronald 
Johnson,  Elbert  B.  Griffis,  Bert  Grau 
lich,  Chas.  H.  Johnson,  Wm.  A.  John 
son,  Jas.  E.  Brooker,  Chas.  E  Cross 
Alden  J.  Woodworth,  Frank  E.  Sater  an 
Frank  J.  Beougher  d/b  Atlantic  Shore 


BROADCASTING    •    Broadcast  Advertisin 


Broadcasting  Ltd.,  Coral  Gables,  Fla. — 
A  CP  new  standard  station  1490  kc  250 
wftr  unl.,  amended  to  change  type  trans., 
,  j  ant.  and  specify  studio  site  as  Alhambra 
;i  Circle  and  Ponce  de  Leon  Blvd.,  Coral 
j  Gables. 

AMENDED  WGCM  Broadcasting  Co., 
,  ;  Biloxie,  Miss. — CP  new  standard  sta- 
;  tion  1490  kc  250  w  unl.,  amended  to 
1  j  change  type  trans. 

AMENDED  Valley  Broadcasting  Assn. 
Inc.,  McAllen,  Tex. — CP  new  standard 
i  station  910  kc  1  kw  DA-DN  unl.,  amend- 
|  ed  change  type  trans,  equip,  and  change 
studio  site  from  McAllen  to  Hidalgo 
County,  Tex. 
AMENDED    Reno    Broadcasting  Co., 

■  I  Reno,  Nev. — CP  new  standard  station 
i  920  kc  1  kw  DA-DN  unl.,  amended  re 

changes  in  trans,  equip. 
!     AMENDED    C.   H.   Fisher  and  B.  N. 
,  Phillips   d/b  Valley  Broadcasting  Co., 

Eugene,  Ore. — CP  new  standard  station  - 
!  1400  kc  250  w  unl.,  amended  re  changes 
I  in  trans,  equip. 

AMENDED  KVOS  KVOS  Inc.,  Belling- 

ham,  Wash, — CP  increase  250  w  to  1  kw. 

install  new  trans,  and  DA-DN  and 
■ !  change  trans,  site,  amended  re  change 
;  type  trans. 

.  .  AMENDED  National  Broadcasting  Co., 
i|;  Denver — CP  new  FM  station,  43.9  mc, 
.  coverage  to  be  determined,  amended  to 
j  change  frequency  to  Channel  55,  98.9 
;  mc.  Applicant  licensee  of  KOA. 

■  ■  AMENDED  National  Broadcasting  Co., 
j  Los  Angeles — CP  new  FM  station,  44.1 
:  mc,  coverage  to  be  determined,  amend- 
,|  ed  to  change  frequency  to  Channel  55, 
j  98.9  mc. 

AMENDED  National  Broadcasting  Co., 
;|;San  Francisco — CP    new    FM  station, 

43.9  mc,  coverage  to  be  determined, 
I :  amended  to  change  frequency  to  Chan- 
!  :nel  55,  98.9  mc.  Applicant  licensee  of 

KPO. 


OCTOBER 


AMENDED  WJR,  The  Goodwill  Sta- 
ll; tion,  Detroit — CP  new  commercial  TV 
. .  station  on  Channel  6,  96-102  mc,  amend- 
!  j  ed  to  change  name  of  applicant  to  WJR, 
. .  The  Goodwill  Station  Inc. 
lb.  AMENDED  WJR,  The  Goodwill  Sta- 
>  ■  tion,  Detroit — Mod.  CP  for  new  FM 
station,  amended  to  change  name  of 
.j.  applicant  to  WJR,  The  Goodwill  Sta- 
ll tion  Inc. 

,  l    AMENDED  A.  C.  Neff,  Savannah,  Ga.— 
I  t  CP  new  standard  station  1400  kc  250  w 
|  unl.,  amended  to  change  type  trans. 
AMENDED  E.  E.  Murrey,  Tony  Sude- 

'kum.  Harben  Daniel  and  J.  B.  Fuqua 

d/b  Tennessee  Broadcasters,  Nashville, 
■H  Tenn. — CP  new  standard  station  1240 
t  kc  250  w  unl.,  amended  re  changes  in 
j  trans,  equip,  and  ant. 
f  NEW-AM  1460  kc  Fort  Orange  Broad- 
T  casting  Co.,  Albany,  N.  Y.— CP  new 
'  standard  station  5  kw  DA-DN  unl.  (Fa- 
V  cilities  of  WOKO).  Stock:  1,500  sh  pre- 
ferred ($100  par)  and  1,500  sh  common 
r.  (no  par)  authorized;  1,400  sh  common 
I  issued  and  outstanding;  1,400  .sh  pre- 
f  ferred  subscribed.  Est.  cost  $69,500.  Ex- 
'!  isting     capital :     $6,000,  subscriptions 

$140,000.  Officers:  Edward  J.  Riley,  pres., 
:;200  sh  common  (14.3%);  Howard  M. 
I  Sager,  1st  v-p.  125  sh;  Harry  W.  Al- 
r.  bright,  treas.,  50  sh;  Samuel  E.  Arono- 

wltz,  sec,  300  sh.  Others  interested : 
''Mrs.  Blanche  A.  Bainbridge,  125  sh; 
,:  George  Welsh  Jr.,  150  sh;  Floyd  H. 
T  Graves,  150  sh;  Dwight  Marvin,  150  sh: 
!j,  Stephen  A.  Scullen,  150  sh.  All  hold 
';  preferred  stock  subscriptions  equal  to 
f  common  stock  holdings.  S.  E.  Arono- 
T  witz,  sec,  counsel  and  15%  owner 
X  WTRY,  would  terminate  that  affiliation 
1  upon  grant  of  application.  D.  Marvin, 

editor  of  Troy-Record  and  Times-Rec- 

I  ord,  owns  2%  WTRY.  All  others  except 
L,Mrs.  Bainbridge,  are  established  busi- 
-rnessmen  in  fields  other  than  radio. 
.]  Proposed  programming:  per  month  355 
'Lvas  (65%)  commercial.  Legal  counsel — 
T  Andrew  G.  Haley  and  Philip  M.  Baker, 
!';Washington.  Eng.  counsel— Frank  H. 
, -Mcintosh,  Washington  (P.  O.  100  State 

St.). 

II  NEW-AM  1490  kc  The  Middlesboro 
[  Broadcasting  Co.,  Middlesboro,  Ky.— CP 

new  standard  station  250  w  unl.  Stock: 
j  200  sh  common  ($100  par)  authorized, 
'  .issued     and    outstanding.     Est.  cost 
$13,800.    Existing    capital    $20,000.  Offi- 
'  cers:  K.  N.  Harris,  pres.,  third  owner: 
,  A!  Brener,  treas.  and  gen.  mgr.,  third 
^{Dwner;    H.    H.   Hutcheson,   sec,  third 
f  tawner.    K.    V.    Harris    is   oil  products 
j.fllealer;  A.  Brener,  public  relations,  and 
|:p.  H.  Hutcheson,  city  clerk  and  col- 
lector.    Proposed     programming:  60% 
5|ommercial.    Legal  counsel— Hayes  & 
..Hayes,  Washington.  Eng.  counsel— Com- 
;.  merclal    Radio   Equipment   Co.,  Wash- 
ington (P.  O.  Box  500). 
f  NEW-AM     1450    kc    Permian  Basin 
(Broadcasting  Co.,  Odessa,  Tex — CP  new 
1 1,  Standard  station  250  w  unl.  Stock:  200 
,(  Sh  common  authorized,  issued  and  out- 
r  standing,  $100  par.  Officers:  James  S. 
Key,  pres.,  50  sh  (25%);  Bernard  Hanks. 
Sec. -treas.,  75  sh;  Houston  Harte,  v-p, 
75  sh.  J.  S.  Key  is  in  Investment  and 


insurance  business;  B.  Hanks  is  pres. 
and  50%  owner  Reporter  Broadcasting 
Co.  (KRBC),  v-p  and  30%  Big  Soring 
Herald  Broadcasting  Co.  ( KBST ) ,"  sec. 
and  40%  Texoma  Broadcasting  Co.  (AM 
applicant  Wichita  Falls),  sec.  and 
24.72%  Marshall  Broadcasting  Co.  (AM 
applicant);  H.  Harte  is  v-p  and  third 
owner  KGKL,  v-p  and  30%  KBST,  di- 
rector and  24.72%  North  Texas  Broad- 
casting Co.  (KPLT),  director  and  third 
owner  Marshall  Broadcasting,  director 
and  40%  Texoma  Broadcasting.  Est. 
cost    $12,550.    Existing    capital  $20,000. 


Proposed  programming:  per  month 
33iy2  hrs  (55%)  commercial.  Eng.  coun- 
sel—Commercial Radio  Equipment  Co., 
Washington.  Legal  counsel— Hayes  & 
Hayes,  Washington  (P.  O.  309  North 
Grant  Ave.,  Box  686). 

AMENDED  Raoul  A.  Cortez,  San  An- 
tonio—CP new  standard  station  1300 
kc  1  kw  D,  amended  re  changes  in 
trans,  equip,  and  ant.  and  to  specify 
studio  site. 

AMENDED  Geo.  Burne  Smith  and 
V.  H.  McLean  d/b  Gateway  Broadcasting 
Co.,  Maryville,  Tenn.— CP  new  standard 


station  1400  kc  250  w  unl.,  amended  re 
change  in  trans,  and  studio  sites  and 
change  in  ant. 

AMENDED  Radio  Station  WMFR, 
High  Point,  N.  C — CP  new  FM  station. 
45.1  mc,  5,030  sq.  mi.  coverage,  amended 
to  change  trans,  site. 

1190  kc  WOWO  Westinghouse  Radio 
Stations  Inc.,  Fort  Wayne,  Ind. — CP 
increase  10  kw  to  50  kw,  install  new 
trans,  and  DA-N,  and  change  trans, 
site  from  Fort  Wayne  to  near  Roanoke, 
Ind. 

AMENDED     Radio     Station  WJBC. 

(Continued  on  page  101) 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineer? 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Preaa  Bldg.,  W»»h.,  D.  C 


GEORGE  C. 

DAVIS 

Consulting  Radio 

Engineer 

AAunsey  Bldg. 

District  8456 

Washington, 

D.  C 

There  is  no  substitute  for  experienc 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


MAY,  BOND  &  ROTHROCK 

CONSULTING  RADIO  ENGINEERS 


Nat'l  Press  Bldg.  Wash.  4,  D.  C. 
District  7362      •      Glebe  5SM 


HERBERT  L.WILSON 

AND  ASSOCIATES 
CONSULTING  RADIO  ENGINEERS 
AH    FM    TELEVISION  FACSIMILE 
1018  Vermont  Ave.,  N.W,  W»smim«to«  9,0.0. 

NATIONAL  7161  " 


GOMER   L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfield  9089 

College  Park,  Md. 


EQUIPMENT  ENGINEERING  CO 

Consulting  Radio  Engineers 
1438  Main  Street 
Columbia,  S.  C. 


McNARY  &  WRATHALL 

CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.       Dl.  12*3 

Washington,  D.  C. 


Radio  Enginoaring  Coniulttntk 
Frequency  Monitoring 


Commercial  Radio  Equip.  Co. 

e  International  Building,  Washington,  D.  O. 
e  321  E.  Gregory  Boulevard.  Kansas  city.  Mo. 
e  Cross  Roads  of  the  World.  Hollywood.  Call' 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  In  Broadcast  and 
Allocation  Engineering 

Earle  Building,  Washington  4,  D.  C 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  MIS 

Washington  4,  D.  C. 


fa*  14/  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055      Lab.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.    MEtropolitan  3604 


KEAR  8C  KENNEDY 

Consulting   Radio  Engineers 
Albee   Building  REpublic  1951 

Washington,  D.  C. 


PAUL  60DLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.  N.J. 


MO 2-7859 


RING  dC  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C 

Munsey  Bldg.   •   Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washington  3,  D.  C 
Decatur  1234 


Frank  H.  Mcintosh 
Consulting  Radio  Engineers 
710  14th  St.  N.W.  ME.  4477 

Washinston,  D.  C. 


WORTHINGTON  C.  LENT 
Consulting  Engineers 


INTERNATIONAL.  BLDG. 
1319  F  STREET  N.  W. 


WASH..  O.  C- 
4127 


co. 


ANDREW 

Consulting  Radio  Engineers 
363  E.  75th  St.  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


UNIVERSAL  RESEARCH  LABORATORIES 


(  .ifi,„/,„(,, 


BROADCASTING    e    Broadcast  Advertising 


October  15,  1945    •    Page  99 


Help  Wanted 


Wanted — Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education  and  experience.  Box  661, 
BROADCASTING.  

Wanted — Experienced  studio  control 
man  in  network  station  east  of  Chicago. 
Send  your  qualifications,  education  and 
photo  in  first  letter.  Box  183,  BROAD- 

CASTING.  

Wanted — Licensed  operator.  Must  be  ex- 
perienced and  steady.  Send  your  quali- 
fications, education,  recommendations 
and  any  small  recent  photograph.  Net- 
work station  in  Great  Lakes  area.  Box 

182,  BROADCASTING.  

Continuity  writer-experienced.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 
Wanted — First  class  radiotelephone  oper- 
ator for  station  going  5  kw  soon.  Some 
experience  desirable,  send  references 
and  qualifications  in  first  letter.  This 
is  not  a  temporary  position.  Box  287, 

BROADCASTING.  

Wanted — saleman.  Outstanding  station 
in  middlewest  seeks  commission  sales- 
man of  proved  ability  and  integrity. 
Right  man  can  earn  $10,000— $12,000  a 
year.  Send  complete  details  first  letter, 
in  confidence,  to  Box  288,  BROADCAST- 
ING^  

Wanted — A  thoroughly  experienced  an- 
nouncer who  doesn't  want  to  become 
a  program  director.  Must  be  capable, 
steady,  familiar  with  control  board  and 
willing  to  secure  3rd  class  license.  Ex- 
cellent salary  and  opportunity  at  North 
Carolina  network  local.  Send  transcrip- 
tion, details  and  photo  Box  292,  BROAD- 
CASTING;  

Young  lady — Experience  in  traffic,  copy 
writing  and  general  routine.  Good  mike 
voice  helpful  but  not  essential.  New 
southern  local  station  opening  shortly. 
Send  full  details,  sample  copy,  photo. 

Box  293,  BROADCASTING.  

Two  announcers  wanted — One  for  re- 
gional NBC  New  England  station.  Appli- 
cant to  have  some  previous  experience 
and  proven  ability;  competent  handling 
of  news  essential.  Other  announcer  for 
progressive  local  station  In  New  Eng- 
land. Station  experience  not  necessary 
but  experienced  man  given  prior  con- 
sideration. Please  state  salary  require- 
ments   for    either    position.    Box  295, 

BROADCASTING.  

Engineer-announcer  with  first  class 
ticket  wanted.  35  hours  a  week  announc- 
ing plus  routine  maintenance.  250  watt 
network  station.  Starting  salary  $45.00 
weekly.  Box  297,  BROADCASTING. 
Returning  veterans  or  announcers  who 
want  chance  to  advance  WJLD,  Bes- 
semer, Alabama  offer  minimum  $40.00 
weekly  for  40  hours.  Talent  shows 
available  now  on  open  audition.  Send 
complete   information  transcription  if 

possible.  

Wanted — A  good  announcer  with  first 
class  operators  license  starting  at  $60.00 
per  week  with  substantial  raises  when 
you  prove  your  announcing  ability  and 
character.  Send  transcription  and  de- 
scription of  your  background  and  ex- 
perience. Station  WINC,  Winchester, 
Virginia. 

First  class  engineer  for  NBC  affiliate. 
FM  application  on  file.  Must  qualify  at 
control  and  transmitter  operation. 
Salary  commensurate  with  experience. 
Thomas  Phillips,  Chief  Engineer,  Sta- 

tlon  WERC,  Erie,  Penna.  

Wanted — Two  first  class  transmitter 
operators  by  new  250  watter  in  western 
Penna.  State  salary  requirements  and 
previous  experience.  Expansion  program 
planned.  WDAD,  Indiana,  Penna. 


7£  SCHOOL  V 
RADIO  TECHNIQUE 


NEW  YORK  •  CHICAGO 

Americas  Oldest  School  Devoted 
Exclusively  to  Radio  Broadcasting 

Comprehensive  Day  and  Evening 
Courses  in  all  phases  of  Radio 
Broadcasting  taught  by  Network 
Professionals.  Moderate  rates. 
For  Full  Details,  Request  BeeMet  I. 


i — Classified  Advertisements — i 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted  (Cont'd) 

Wanted  first  class  operator.  $52.00  forty- 
eight  hour  week.  WPAD,  Paducah,  Ken- 
tucky. 

Need  a  man  with  first  class  license  who 
can  announce.  MBS  affiliate.  Call,  wire 
or  write  telling  all  to  Duane  L.  Watts, 
General  Manager,  KHAS,  Hastings,  Nebr. 

Sound  engineer  for  MUZAK  franchise 
operator  in  Dallas,  Texas.  Must  be  cap- 
able of  installing  and  maintaining  high 
fidelity  electronic  equipment.  Write  or 
wire  Ligon  Smith,  318  Construction 
Building,  Dallas,  Texas. 

Wanted — Commercial  manager  250  watt 
station  in  excellent  market  with  dual 
coast  to  coast  network  affiliation.  Salary 
plus  bonus.  Box  249,  BROADCASTING. 

Announcers  wanted  immediately.  Need 
all  around  experienced  men,  including 
control  board  operation.  Excellent  op- 
portunity to  grow  with  new  station. 
Rush  complete  details,  salary  require- 
ments and  audition  disc  to  WSSV, 
Petersburg,  Virginia. 

Rocky  Mountain  regional  network  affil- 
iate has  good  position  open  for  announc- 
er-operator. Must  be  able  to  handle 
newscasts.   Box  305,  BROADCASTING. 

3  E.  E.  Grads.  With  prime  background 
in  amateur  radio,  communications, 
broadcasting,  electronics  for  research, 
design,  plant  and  field  tests  applied 
electronics,  broadcasting,  communica- 
tions with  18  year  old  firm  N.  Y.  metro- 
politan area.  This  a  rare  opportunity 
for  rapid  advancement,  broad  develop- 
ment, permanent  connection  in  excep- 
tional environment.  Want  detailed  and 
comprehensive  background,  status,  sal- 
ary requirements.  Photo.  Interview  ar- 
ranged. Correspondence  held  confiden- 
tial, returned  if  required.  Box  309, 
BROADCASTING. 

Situations  Wanted 

Engineer-producer — Five  years  in  broad- 
casting including  IV2  years  government 
broadcasting  service  overseas  add  up 
to  most  rounded  experience  from  high- 
ly technical  operation  to  topflight  dra- 
matic production  tasks.  First  class 
phone  license,  married,  top  references. 
Want  connection  with  forward  look- 
ing broadcasting  organization.  Box  233, 
BROADCASTING.  

Experienced  announcer  desires  N.Y.C. 
station  connection,  does  sports,  news, 
ad  lib.  Available  interview.  Box  253, 
BROADCASTING.  

Veteran  waiting  November  discharge 
desires  position  progressive  metropolitan 
station  midwest.  Three  years  Navy 
Radar  experience.  First  phone  license. 
Age  32.  Married.  Desire  developmental 
AM,  FM  or  TV.  Box  257,  BROADCAST- 
ING^  

Ex-Naval  officer,  10  years  successful  radio 
promotion,  sales,  publicity;  direct  mail, 
trade  paper  advertising,  mfgr.  and 
agency.  Available  Nov.  15.  Qualified  take 
charge  promotion,  public  relations  dept. 
Address  Box  260,  BROADCASTING. 


Situations  Wanted  (Cont'd) 

Announcer-newswriter.  Navy  veteran, 
36,  married,  eight  years  experience  5 
and  50  kw  stations  can  fill  program 
director  berth,  write  continuity.  Fa- 
miliar all  phases  broadcasting.  Desire 
permanent  connection  with  a  future. 
Box   262,  BROADCASTING. 

Available — Agricultural  program  leader- 
news  analyst.  Experienced  in  individual 
station  and  network  operation,  sustain- 
ing and  commercial.  Box  269,  BROAD- 
CASTING. 

Television  engineer — Experienced  super- 
visor of  design,  installation  and  opera- 
tion seeks  responsibility  for  engineer- 
ing department  of  television  broadcast- 
ing organization.  Box  270,  BROADCAST- 
ING. 

Transmitter  engineer' — Desires  super- 
visory or  assistant  position.  Fifteen 
years  radio  broadcasting.  First  class 
telephone  first  class  telegraph  licenses. 
Experience  covers  supervision  operation 
and  maintenance  transmitters  500  watts 
to  50  kw,  directive  antenna  system, 
speech  input,  one  kw  FM,  facsimile, 
relay  short  wave  transmitters.  Box  278. 
BROADCASTING. 

A  progressive  program  director  wants 
connection  with  progressive  station.  Six 
years  experience  in  all  phases  of  radio. 
$350.  Box  282,  BROADCASTING. 

Does  your  job  require  varied  experience? 
Commercials  and  program  writing,  pro- 
duction, timebuying  background.  Seven 
years  experience  in  N.  Y.  and  Holly- 
wood ad  agencies  and  network.  Creative, 
ambitious,  conscientious,  personable. 
Good  on  contacts  and  organization. 
Ideal  account  executive.  Ex-Red  Cross 
Field  Director,  31.  Box  284,  BROAD- 
CASTING. 

Young  radio  gag  writer-comedian;  col- 
lege training.  For  some  agency,  station 
or  program  wanting  1945  humor.  Box 

285,  BROADCASTING.  

Tag  this  one — Announcer  well-educated, 
3  years  experience  in  news,  commercials, 
platter  shows,  quizz  programs,  special 
events  and  control  operation.  Also, 
publicity  and  advertising.  Available  on 
two  weeks  notice  for  permanent  posi- 
tion. Box  286,  BROADCASTING. 

Field  engineer  with  large  company 
seeks  permanent  employment  on  west 
coast.  8  years  broadcasting,  3  FCC,  first 
class  license,  37,  married.  Box  289, 
BROADCASTING. 

Regional  and  retail  sales  manager — with 
basic  major  network  station  in  metro- 
politan market  desires  position  as  com- 
mercial manager  or  executive  sales  work 
with  progressive  major  network  sta- 
tion in  smaller  city.  Seven  years  ex- 
perience with   impressive   record.  Box 

294,  BROADCASTING.  

Announcer — Expecting  Naval  discharge 
in  November.  Married,  sober.  Experi- 
ence commercials,  news,  controls.  Also 
writing  and  production.  Prefer  middle- 
west,  but  go  anywhere.  $65  minimum. 
Permanent.  Box  296,  BROADCASTING. 


WE  WANT  A  "STATION  PERSON ALIZER" 

e  Some  folks  would  call  the   spot  "Program   Director"  which, 
perhaps,  is  what  it  actually  amounts  to. 

The  man  we  want  may  not  have  starred  on  the  stage — he 

may  not  have  written  and  produced  famous  network  shows  

he  may  not  even  have  a  scrap-book.  BUT  he  knows  his  way 
around  a  radio  station  for  surel  He  knows  the  little  tricks 
an  average  program  director  never  thinks  of  which  stamp  a 
radio  station  as  a  leader.  He  knows  how  to  work  harmon- 
iously with  people  and  his  head  is  not  bigger  than  his  mind. 
In  short,  we  want  a  capable,  down-to-earth  experienced  pro- 
gram man  to  take  over  a  desk  that  offers  real  progress  if 
he's  intelligent,  resourceful,  aggressive  and  appreciates  the 
employer's  problems  well  enough  to  be  loyal.  A  thorough 
knowledge  of  mail-pull  is  a  must.  We  offer  no  "extra"  talent 
bait;  also,  we're  not  interested  in  "News  Specialists"  or 
floaters. 

If  this  possible  association  with  a  well-known  station  interests 
you,  write  and  tell  us  about  yourself.  Time  is  important. 

BOX  281,  BROADCASTING 


Situations  Wanted  (Cont'd) 

Man  well  known  throughout  the  Indus-* 
try.  15  years  in  radio.  Successful  back- 
ground in  station  representation,  pack- 
age programs  and  station  management. 
Creative  sales  ability.  Write  23A.  1469 

Lexington  Ave.,  New  York,  N.  Y.  

Ex  Marine,  25,  who  pleased  GI's  on 
Guam  with  newscasts  wants  chance  as 
staffer  on  small  midwest  station.  Wire 
Roger  Gregary,  101  N.  Chester  Ave., 
Park  Ridge,  111.  Phone:  Park  Ridge  2109. 
Experienced  engineer — Now  available 
has  FM  experience— Recently  discharged 
from  the  Merchant  Marine — 1st  class 
phone.   Morton  Kizner,   1372  Franklin 

Avenue,  Bronx  56,  N.  Y.  C.  

Announcer-beginner.  Honorably  dis- 
charged, young,  personable.  Good  qual- 
ity voice,  eager  beaver.  Although  In- 
experienced; willing  to  learn,  capable, 
intelligent,  loyal.  Go  anywhere  for  mod- 
est salary,  chance  for  advancement. 
Frank  Gough,  Motor  Machinist  Mate. 
First   Class,  Box  164,  Hampton  Bays, 

Long  Island,  N.  Y.  

Armed  Forces  Radio  Station  WVTX  is 
absolutely  best  station  on  Iwo  Jima. 
No  other  station  can  make  that  claim- 
there  ain't  any  other.  Proven  exclusive  r 
market.  Our  50  watts  blankets  Iwo  like 
the  volcanic  ash.  Trade  whole  works 
for  one-way  ticket  to  St.  Louis.  2nd 
Lt.  Lawrence  Trombly,  Officer  in  Charge 

WVTX.  Formerly  with  KSD.  

Veteran  with  one  year's  training  at  Co- 
lumbia Radio  College,  covering  ,all 
phases  of  radio  tech.  desires  an  an- 
nouncer's position  with  progressive  sta- 
tion. Age  28,  married  and  one  child. 
Robt.  L.  Armstrong,  6242  South  Bishop 

Street,  Chicago  36,  Illinois.  

Radio  time  salesman — Experience.  Two 
years  selling  radio  time;  four  years  sell- 
ing newspaper  space.  University  educa- 
tion. Veteran  World  War  II.  New  York 
City  area  preferred.  Gavin  O'Rourke, 
105,  E.  38th  Street,  New  York,  N.  Y. 
News  writer-newscaster.  Does  your  sta- 
tion need  an  experienced  news  writer, 
here  is  your  dream  come  true.  Will  ac- 
cept out  of  town,  prefer  N.  Y.  or  N.  J. 
station.  Stanley  Cohen,   1730  Andrews 

Ave.,  Bronx  53,  N.  Y.  

Veteran  awaiting  discharge.  Three  years 
radio.  Announcer,  program  director.  1st 
license.  Desire  announcing,  PD  with 
definite  opportunity  for  advancement. 
Prefer  east  coast,  Great  Lakes  area.  Min- 
imum. William  T.  Arrington,  1303  Lo- 
cust St.,  Commerce,  Texas. 
Announcer-writer.  Experienced  on  lead- 
ing record  station;  also  network  affili- 
ate. Programming.  Now  employed  city 
desk  dally  newspaper.  Age  30.  Guarantee 
$85.00  weekly.  William  O.  French,  213 
South  Front  St.,  Harrisburg,  Pa. 


The  honeymoon  is  over — Former  dog- 
face seeks  opening  as  production  man, 
copy-writer  with  station  or  agency. 
Four  years  station  experience,  two  years 
agency,  sober,  industrious,  creative.  Jim 
Armstrong,  1405  W.  Rascher  Ave.,  Chi- 
cago  40,  111. 


Young  radio  sales  executive  several 
years  with  present  employer,  interested 
in  becoming  assistant  to  general  man- 
ager of  station  in  city  up  to  300,000. 
Now  earning  $6000.  Can  be  available 
January  1st.  Full  qualifications  in  first 
letter.  Box  218,  BROADCASTING. 


Salesman — Twenty-five  years  old,  un- 
married, excellent  educational,  social 
and  business  background,  experience 
gained  at  network  affiliates,  seeks  per- 
manent position  with  opportunity  for 
advancement.  Box  258,  BROADCASTING. 


WANTED 


Experienced 
Production  Man 


•  Major  market  regional  network 
station  has  an  immediate  opening 
for  an  experienced  production 
man  whose  background  also  in- 
cludes musical  and  dramatic  pro- 
duction. Send  full  details  regard- 
ing previous  employment,  educa- 
tion, salary,  family.  Permanent 
position. 

BOX  298,  BROADCASTING 


Page  100    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Situations  Wanted  (Cont'd) 

"3f\dvertising  salesman — Commercial  man- 
ager. Eleven  years.  Married,  family. 
Veteran.  Prefer  southeastern  states. 
Box  299,  BROADCASTING. 


Copywriter — Point  discharged  service- 
woman.  Experienced  in  radio  advertis- 
ing, women's  announcing.  Excellent  ref- 
erences. Two  years  college.  Box  300. 
I  BROADCASTING. 


!  Announcer-writer,  honorably  discharged. 
Three  years  experience  network  affili- 
ate stations.  Conversational  type  voice. 
Commercials,  and  newscasting.  South- 
ern station  preferred.  Age  33,  married, 
two  children.  James  Trippe,  P.  O.  Box 

278,  Erwin,  Tenn.  

Station  manager  available  for  medium 
market  station.  Thoroughly  experienced 
in  every  phase  of  operation  for  12  years. 
General  manager  &  sales  manager  for 
past  7  years.  Public  service  program- 
ming favored  currently  by  FCC  has  been 
j  major  part  of  my  operations  for  years. 

Pioneer  with  local  news  coverage  for 
|  radio.  Top  sales  and  promotion  record, 
j  Age  34,  married,  two  children.  College 
[  nian.  Present  &  past  employers  as  ref- 
|  erences.  Three  years  managing  present 
station.  Former  manager  to  be  dis- 
charged  from   service    soon.  Box  301, 

BROADCASTING.  __ 

|  Vet.  3  years  announcing  experience.  2 
I  years  N.  Y.  station.  Commercials,  news- 
casting,  comedy,  special  events,  pro- 
I  duction.  Excellent  refer.  Work  anywhere 
for  suitable  salary  and  traveling  ex- 
I  penses.  Morris  Sheeler,  373  So.  2nd  St., 

I  Bklyn.  11,  N.  Y.  

If  you  are  looking  for  an  all-around 
announcer  with  the  added  advantage 
of  plenty  of  expreience  on  personality 
[  platter  shows  such  as  all  night,  etc.. 
I'm  your  man.  Steady,  dependable,  ex- 
cellent references.  Box  302,  BROAD- 
CASTING^  

Studio  engineer — female.  Trained  at  four 
major  networks — iy2  years  experience 
turntables,  air  shows.  Some  knowledge 
television.  3rd  class  ticket.  Vicinity 
:  N.  Y.  C.  Box  303,  BROADCASTING. 
Western  United  States  only — Manager- 
editor;  no  selling:  United  States  Govern- 
|  ment  Official  with  newspaper  experience 
j  and  public  school  administration  back- 
ground, age  35,  married  and  one  child 
desires  permanent  position  with  broad- 
,'casting  company.  Presently  employed  at 
good  salary.  Wife  has  asthma.  Box  304, 

BROADCASTING.  

\  Copy  editor-program  director,  29,  mar- 
.  ried,  Naval  veteran.  Extensive  promotion 
|  publicity  experience.  Desire  permanent 
j  position  with  rep.  or  agency.  Chicago 
preferred.   Bill   Nelson,    1734  N.  Wells 

I  Chicago.  Michigan  0020.  

I  Sales  promotion — Just  released  from  Air 
'  Forces.  Agency,  newspaper  and  merchan- 
:  ,  dising  background.  Hard  worker.  Single. 
,|  Richard  Bevan,  155  East  52nd  St.,  New 

TYork,  N.  Y.  

I  Technician,  8  years  broadcasting,  2 
j1,  years  FCC,  just  discharged.  Age  40,  mar- 
1 1 '  ried.  First  class  license.  Prefer  south 
X  or  southwest.  Box  306,  BROADCASTING. 
j  Commercial  manager.  Excellent  record 
>i:in  sales  and  as  sales  promotion  direc- 
t  tor    with    metropolitan  independent. 

Background  in  copy,  production,  pub- 
;  .  licity.  If  you  want  a  man  with  ideas 
l':Who  can  analyze  your  sales  problem. 
f  j  formulate  an  operational  plan,  and 
.  make  it  work,  write  Box  236,  BROAD- 
L  CASTING.  

1   Wanted  to  Bay  

I  f  Attention  station  owners:  Want  to  buy 
||  250  watt  station  or  controlling  interest, 
ji  All  replies  confidential.  Cash.  Box  283. 

l|  BROADCASTING.  

,  Wanted — RF  Bridge  and  audio  testing 
apparatus.  Box  290,  BROADCASTING. 
Wanted — Complete    equipment   for  250 
watt  AM   station,   including   200  foot 
antenna.  Box  291,  BROADCASTING. 

j   For  Sale  

i  For  sale — 1  kw  Western  Electric  D- 
|  87737  Transmitter  converted  to  make  it 

similar  to  6-B.  Box  238,  BROADCAST  - 

:  ING.  

ji  250  watt  transmitter.  Never  used.  Com- 
I  plete  FCC  data.  Boxed  for  immediate 
shipment.   $2,000.00.  Box   254,  BROAD- 

CASTING.  

Ij  Vor  sale — Collection  of  400  popular  rec- 
:  ords  of  broadcast  quality.  Victor,  Colum- 

ii  *>la,  Decca,  etc.  with  music  by  the  best 
,  grchestras  of  the  last  five  years.  Richard 

Bunier,  330  North  Grant,  West  Lafayette, 
Indiana. 


Miscellaneous 


Announcer's  writers',  emcee's  Comedy 
Material.  Catalog  free.  Box  29,  BROAD- 
CASTING. 


FCC  Actions 

(Continued  from  page  99) 

Bloomington,  111— CP  new  FM  station. 
45.3  mc,  6,660  sq.  mi.  coverage,  amended 
to  omit  Dorothy  Charlotte  McGregor 
from  name  of  partnership  and  change 
frequency  to  Channel  47,  97.3  mc, 
change  type  tran.  and  changes  in  ant. 

AMENDED  National  Broadcasting  Co., 
Chicago — CP  new  FM  station,  46.3  mc, 
10,800  sq.  mi.  coverage,  amended  to 
change  frequency  to  Channel  55,  98.9 
mc.  Applicant  licensee  of  WMAQ. 

820  kc  KOL  Seattle  Broadcasting  Co., 
Seattle,  Wash.— CP  change  1300  kc  to 
820  kc,  increase  5  kw  to  50  kw,  install 
new  trans,  and  DA-DN  and  change  trans, 
and  studio  sites. 

OCTOBER  9 

AMENDED  Methodist  Radio  Parish 
Inc.,  Flint,  Mich.— CP  new  standard 
station  1500  kc  250  w  unl.,  amended 
re  coporate  structure  and  to  show  new 
est.  cost  of  $13,137.70  to  $18,137.70.  Total 
assets  $50,702.  Existing  capital:  loans 
$15,000,  donations  $5,000,  equipment  on 
hand  $9,295.  Proposed  programming: 
per  month  142  hrs  (39.4%)  commercial. 
Applicant  is  project  of  Methodist 
Church.  Legal  counsel — George  O.  Sut- 
ton, Washington.  Eng.  counsel — Grant 
R.  Wrathall,  Washington. 

NEW-AM  1490  kc  Commonwealth 
Broadcasting  Corp.,  Danville,  Ky. — CP 
new  standard  station  250  w  unl.  Stock: 
300  sh  common,  authorized,  issued  and 
outstanding,  $100  par.  Officers:  William 
T.  Isaac,  pres.,  75  sh  (25%);  Betty  Z. 
Russell,  v-p  and  treas.,  3  sh;  David  B. 
Highbaugh,  v-p  and  sec,  75  sh.  Remain- 
ing interest  of  147  sh  held  by  Capt. 
James  D.  Russell,  Signal  Corps.  Est.  cost 
$22,437.75.  Existing  capital  same  amount. 
W.  T.  Isaac,  to  be  gen.  mgr.,  is  member 
of  executive  sales  dept.  of  Brown  & 
Williamson  Tobacco  Corp.  D.  B.  High- 
baugh, musician  and  teacher,  is  to  be 
program  director.  Capt.  Russell,  who  ex- 
pects release  from  service,  is  to  be 
chief  eng.  and  tech.  supervisor.  Pro- 
posed programming:  per  month  310 
hrs  (57.3%)  commercial.  Legal  counsel  - 
Pierson  &  Ball,  Washington.  Eng.  coun- 
sel-Grant R.  Wrathall,  Washington. 

AMENDED  Joe  L.  Smith  Jr.,  Charles- 
ton, W.  Va. — CP  new  standard  station 
1400  kc  250  w  unl.,  amended  re  changes 
in  trans,  equip. 

AMENDED  Ruth  Braden  Weber,  Ed- 
ward F.  Braden,  George  E.  Mead,  John 
H.  Braden,  Lala  Braden  Boughton  and 
Kirke  M.  Beall,  d/b  Escambia  Broad- 
casting Co.,  Pensacola,  Fla. — CP  new 
standard  station  1450  kc  250  w  unl., 
amended  re  changes  in  trans,  equip. 

NEW-AM  1340  kc  Dorrance  D.  Roderick, 
Silver  City,  N.  M.— CP  new  standard 
station  250  w  unl.  Applicant  is  news- 
paper publisher  and  owner-operator 
KROD.  Est.  cost  $15,499.  Existing  capi- 
tal same  amount.  Proposed  program- 
ming: per  month  118  hrs  (28%)  com- 
mercial. Legal  counsel-Segal,  Smith  & 
Hennessey,  Washington  (P.O.  2201 
Wyoming  St.,  El  Paso,  Tex.). 

NEW-AM  1230  kc  Dorrance  D.  Rode- 
rick, Pueblo,  Col. — CP  new  standard 
station  250  w  unl.  Est.  cost  $17,499. 
Existing  capital  same  amount.  Proposed 
programming,  legal  and  eng.  counsels 
same  as  Silver  City  application  listing 
(P.  O.  also  same). 

NEW-AM  1450  kc  Dorrance  D.  Rode- 
rick, Odessa,  Tex. — CP  new  standard 
station  250  w  unl.  Est.  cost  $15,499. 
Existing  capital  same  amount.  Proposed 
programming,  legal  and  eng.  counsels 
same  as  Silver  City  application  listing 
(P.  O.  also  same). 

AMENDED  Sierra  Broadcasting  Co., 
Reno,  Nev. — CP  new  standard  station 
1340  kc  250  w  unl.,  amended  to  change 
corporate  structure  to  show  additional 
issuance  and  subscription  of  stock. 
Stock:  2,500  sh  common  authorized,  $10 
par,   1,200  sh  issued   and  outstanding. 


SALESMAN 

Leading  New  York  sta- 
tion wants  a  hard-hit- 
ting, aggressive  sales- 
man ...  A  man  who 
is  in  the  $10,000  to 
$12,000  a  year  brack- 
et. Write  or  wire 

BOX   310  BROADCASTING 


The  Best  for  Bestor 

THIS  IS  where  he  came  in 
department.  .  .  .  Walter 
Payne,  engineer  at  WOR 
New  York,  once  played  the 
saxophone  with  Don  Bestor's 
Orchestra,  later  gave  up  mu- 
sic to  become  a  radio  engi- 
neer. Back  at  his  dials  after 
more  than  three  years  in  the 
Army,  Payne's  first  postwar 
assignment  at  WOR  was  to 
put  Don  Bestor's  Orchestra 
on  the  air  from  the  Hotel 
McAlpin. 


AWD  Chairmen 

RUTH  CRANE  of  WMAL  Wash- 
ington, fourth  district  director  of 
AWD,  has  announced  that  the  fol- 
lowing women  will  serve  as  state 
AWD  chairmen:  Elinor  Lee, 
WTOP  Washington,  for  District 
of  Columbia;  Melva  Chernoff, 
WCHS  Charleston,  W.  Va.;  Bet- 
tie  McCall,  WCAO  Baltimore,  Md.; 
Harriet  Pressley,  WPTF  Raleigh, 
N.  C;  Polly  Daffron,  WRNL  Rich- 
mond, Va.,  and  Christie  Zimmer- 
man, WIS  Columbia,  S.  C. 


Officers.  Dana  D.  Little,  pres.,  600  sh 
(50%);  Ralph  K.  Wittenberg,  sec-treas. 
600  sh.  Both  are  amateur  radio  opera- 
tors; Wittenberg  is  former  relief  opera- 
tor of  KOH.  Est.  cost  $9,360.  Existing 
capital  same  amount.  Proposed  pro- 
gramming: per  month  192  hrs  (40%) 
comemrcial.  Eng.  counsel -Robert  L. 
Weeks,  Sacramento,  Cal. 

OCTOBER  10 

AMENDED  A.  Frank  Katzentine,  Or- 
lando, Fla. — CP  new  standard  station 
1400  kc  250  w  unl.,  amended  to  change 
frequency  to  1420  kc,  power  to  5  kw 
DN,  install  DA-N,  change  type  trans, 
and  change  trans,  site. 

AMENDED  Mike  Benton  d/b  General 
Broadcasting  Co.,  Atlanta,  Ga. — CP  new 
standard  station  640  kc  1  kw  limited 
hours,  using  DA  from  local  sunset  at 
Los  Angeles,  amended  to  change  type 
trans. 

AMENDED  Howard  W.  Davis,  McAllen, 
Tex. — CP  new  standard  station  910  kc 
1  kw  unl.  DA-N,  amended  re  changes 
in  trans,  equip. 

AMENDED  WROL  Stuart  Broadcasting 
Co.,  Knoxville,  Tenn. — CP  increase  1  kw 
D  500  w  N  to  5  kw  DN,  make  changes 
in  trans,  equip,  and  DA-N,  amended 
re  changes  in  DA-DN  (620  kc). 

AMENDED  KRBC  Reporter  Broad- 
casting Co.,  Abilene,  Tex. — CP  install 
new  trans.,  change  1450  kc  to  1470 
kc,  increase  250  w  to  1  kw,  install 
DA-N,  amended  to  change  requested 
power  to  1  kw  N  5  kw  D,  change  type 
trans.,  changes  in  DA-N  and  change 
trans,  site. 

AMENDED  Mid-State  Broadcasting 
Co.,  Peoria,  111. — CP  new  standard  sta- 
tion 1560  kc  1  kw  unl.,  amended  to 
change  tvpe  trans. 

AMENDED  Warner  Bros.  Broadcast- 
ing Corp.,  Hollywood — CP  new  commer- 
cial TV  station,  Channel  3,  66-72  mc, 
ESR  688,  amended  to  change  frequency 
to  Channel  5,  76-82  mc,  ESR  to  1,050. 
change  type  trans,  and  ant.  Applicant 
licensee  KPWB. 


OPPORTUNITY 


For  ambitious,  young 
man  to  break  into  radio 
as  a  salesman  in  the 
New  York  market. 
Straight  commission. 
BOX  311,  BROADCASTING 


Farnsworth  Names  Five 
To  Managerial  Positions 

FARNSWORTH  Television  &  Ra- 
dio Corp.,  Fort  Wayne,  last  week 
announced  several  appointments  as 
part  of  the  firm's  postwar  program. 
E.  S.  Needier,  in  the  radio  indus- 
try since  1929,  and  up  until  now 
general  purchasing  agent  for 
Farnsworth,  has  been  appointed 
manager  of  the  special  sales  prod- 
ucts division,  with  headquarters  in 
Fort  Wayne.  R.  L.  Colfax,  assistant 
purchasing  agent  of  the  company, 
is  now  general  purchasing  agent, 
with  offices  in  Marion,  Ind. 

Credit  manager  of  Farnsworth 
since  1938,  A.  E.  Sibley  has  been 
named  division  manager  of  Cape- 
hart's  east  central  territory,  super- 
vising sales  and  distribution  in 
Ohio,  New  York,  Pennsylvania 
and  West  Virginia.  His  headquar- 
ters will  be  in  Pittsburgh.  Taking 
his  place  in  Fort  Wayne  as  credit 
manager  is  Wilfred  H.  Bryant, 
new  to  the  company.  Replacing  the 
late  Col.  W.  J.  Avery  as  export 
manager  is  Frank  Harris,  who  will 
handle  export  marketing  for  both 
Farnsworth  and  Capehart  lines, 
working  out  of  Fort  Wayne.  He  is 
joining  Farnsworth  with  over  20 
years  experience  in  exporting,  12 
of  which  were  spent  with  radio 
manufacturers. 


St.  Clair  in  Law  Firm 

LT.  COL.  ORLA  ST.  CLAIR,  chief 
of  the  Special  Planning  Branch  on 
staff  of  Chief  Signal  Officer,  has 
returned  to  civilian  life  after  3% 
years  in  the  Signal  Corps.  On  ter- 
minal leave  to  Dec.  24,  he  has 
formed  a  law  partnership  with  Carl 
I.  Wheat,  known  as  Wheat,  May, 
Shannon  &  St.  Clair,  handling  gen- 
eral practice.  He  also  returns  to 
general  counselship  of  Globe  Wire- 
less. 


Engineer-Executive 

15  years  broadcast  engineering 
13  years  national  network 
8  years  supervisor 
Nearly  two  years  supervisor 
Radio  Sales  Engineering 

Desire  administrative  or  execu- 
tive position,  broadcast  engi- 
neering, or  sales  engineering, 
broadcast  and  television  equip- 
ment. Top  references. 

Salary,  $7,000 
BOX  308,  BROADCASTING 


HELP  WANTED* 

New  local  station  in  Portland,  Maine 
will  start  construction  soon.  Needs 
chief  engineer,  other  employees  after 
first  of  year.  Ex-servicemen  preferred. 
Operator-announcers,  straight  announc- 
ers, commercial  manager  needed.  If 
you  would  like  to  work  for  the  newest 
live-wire  station  in  the  marketing  cen- 
ter of  Maine,  the  state  with  more 
lobsters,  more  ocean,  more  pine 
woods,  more  lakes,  more  fishing  and 
more  fun  than  any  other  place  write 
Murray  Carpenter,  Centennial  Broad- 
casting Co.,  230  Park  Ave.,  New  York 
City. 


October  15,  1945    •    Page  101 


People 


At  Deadline... 


ABC  HEARING  NOV.  7 
ON  INJUNCTION  PETITION 

HEARING  on  Associated  Broadcasting  Corp's. 
motion  for  temporary  injunction  against  Amer- 
ican Broadcasting  Co.  over  use  of  "ABC"  in 
identifying  network,  last  week  was  set  by  U.  S. 
District  Judge  Michael  Igo  in  Chicago  for 
Nov.  7.  Motion  is  based  on  Associated's  con- 
tention that  American's  use  of  "ABC"  con- 
stitutes "unfair  competition"  and  is  identical 
to  suit  filed  earlier  in  Michigan  but  dismissed 
when  court  disclaimed  jurisdiction. 

Mcdonald  testimonial 

ARCH  McDONALD,  CBS  Washington  sports- 
caster,  will  be  tendered  a  testimonial  dinner 
Wednesday  at  Indian  Spring  Country  Club 
by  civic  and  business  leaders  of  Silver  Spring, 
Md.  Arch  won  the  Sporting  News  award  for 
the  third  time.  FCC  Chairman  Paul  A.  Porter 
and  Secretary  of  Treasury  Fred  M.  Vinson 
have  accepted  invitations  to  attend. 

'WEBSTERS'  GUESTS 

FIRST  Hollywood  guests  on  WBBM-CBS  pro- 
duced Those  Websters,  sponsored  by  Quaker 
Oats,  Fridays,  will  be  Boris  Karloff,  Oct.  19, 
and  Joe  E.  Brown,  Nov.  2.  Program,  handled 
by  Ruthrauff  &  Ryan,  also  uses  well-known  foot- 
ball stars  on  commercial  plugs. 

IRE  LECTURE  COURSE 

SERIES  of  six  Friday  lectures  on  radar,  spon- 
sored by  New  York  section,  Institute  of  Radio 
Engineers,  and  communications  group  of  AIEE, 
begins  Oct.  19  at  Engineering  Societies  Bldg., 
33  West  39th  St.,  New  York.  Speakers  include 
Donald  G.  Fink,  executive  editor,  Electronics; 
S.  Silver,  MIT  Radiation  Lab.;  J.  B.  Fisk, 
Bell  Tel.  Labs.;  S.  E.  Miller,  Bell  Labs.;  L.  J. 
Haworth,  MIT;  F.  J.  Gaffney,  MIT. 

GEORGE  YOUNG  PROMOTED 

LT.  GEORGE  YOUNG,  USNR,  former  engi- 
neer of  WSPD  Toledo,  this  week  is  scheduled 
for  promotion  to  lieutenant  commander,  to 
take  over  the  duties  of  officer  in  charge,  Wel- 
fare Radio  (AFRS),  Bureau  of  Naval  Per- 
sonnel, Washington.  He  will  succeed  Lt.  Charles 
Gilchrist,  returning  to  civilian  life.  Lt.  Gil- 
christ is  former  chief  of  radio.  War  Bonds 
Division,  Treasury,  and  before  that  news  and 
special  events  director  of  WBZ  Boston.  New 
addition  to  the  Welfare  Radio,  Bureau  of 
Naval  Personnel,  is  Lt.  Northrop  Dawson,  just 
back  from  20  months  in  the  Pacific  as  LCT 
group  commander,  amphibious  forces.  Lt.  Daw- 
son was  assistant  production  manager  of 
WCCO  Minneapolis-St.  Paul. 

Closed  Circuit 

(Continued  from  page  i) 

first  of  year.  He  is  former  assistant  manager, 
and  news  and  special  events  director  of  WSM 
Nashville.  Future  plans  unknown. 

WHEN  House  Committee  on  Un-American 
Activities  gets  into  probe  of  commentators, 
look  for  KFI  Los  Angeles  to  be  upheld  by 
probers  as  "shining  example"  of  newscasting. 
Committee  now  investigating  reports  that 
West  Coast  Communist  groups  are  pressuring 
Government  to  force  KFI  to  reinstate  certain 
locally  sponsored  commentators  who  got 
caught  in  policy  of  unbiased  news  adopted  by 
Earle  C.  Anthony  outlet. 


CARPENTER,  GREIG  INTERESTED 
IN  PORTLAND,  ME.,  GRANT 

NEW  LOCAL  station  in  Portland,  Me.,  to 
operate  on  1450  kc.  250  w  fulltime,  was  author- 
ized last  week  by  FCC  to  Centennial  Broad- 
casting Co.  Murray  Carpenter,  media  director, 
Proctor  &  Gamble  account,  at  Compton  Adver- 
tising Inc.,  and  Humboldt  J.  Greig,  account 
executive  at  American  Broadcasting  Co.,  are 
vice-presidents  and  stockholders.  Principal 
stockholder  is  W.  T.  Morris,  president  of  Amer- 
ican Chain  &  Cable  Co.  Station  is  expected  to 
become  American  outlet. 

NINE  FM  APPLICATIONS 
AT  FCC;  TWO  ASK  FM 

APPLICATIONS  announced  Friday  by  FCC 
included  nine  for  new  FM  and  two  for  new 
standard  stations.  FM  permits  were  requested 
by  New  York  Sun  Broadcasting  Co.,  New 
York;  Cur-Nan  Co.,  Brockton,  Mass.;  Roy  L. 
Albertson,  Buffalo  (WBNY);  Radio  Voice  of 
Springfield,  Springfield,  O.  (WIZE);  Joplin 
Broadcasting  Co.,  Joplin,  Mo.  (WMBH); 
Southern  Illinois  Broadcasting  Co.,  Carbondale, 
111.;  Lincoln  Dellar,  Sacramento,  Cal.  (KXOA); 
Valley  Broadcasting  Co.,  Columbus,  Ga. 
(WDAK).  Permits  for  AM  were  requested  by 
Peoples  Broadcasting  Co.,  Lancaster,  Pa.;  and 
Frank  Farris  Jr.,  Nashville,  Tenn. 

BELL  ELECTRONICS  PLANT 

WESTERN  ELECTRIC  Co.,  has  purchased 
property  and  will  construct  electronic  com- 
ponents plant  at  Allentown,  Pa.,  as  part  of  Bell 
System's  2  billion  dollar  postwar  construction 
program.  Plant  will  employ  1,500. 

KNX  SILVER  JUBILEE 

COMMEMORATING  start  of  operations  25 
years  ago  with  10-w  transmitter,  KNX  Holly- 
wood is  staging  week-long  celebration  Oct.  15- 
21  with  special  5-minute  programs  presenting 
civic,  religious  and  business  leaders.  Observ- 
ance includes  display  of  miniature  50-w  trans- 
mitter, crystal  sets  and  other  early  radio  equip- 
ment. During  week  receptionists  and  elevator 
operators  will  be  dressed  in  1920  costumes. 

MILLER  NAMES  SECRETARY 

HELEN  A.  FRUTH,  secretary  to  Justice 
Justin  Miller  at  the  U.  S.  Court  of  Appeals 
for  the  District  of  Columbia,  continues  in  that 
capacity  with  Justice  Miller's  assumption  of 
duties  as  NAB  president.  Before  joining  Jus- 
tice Miller's  staff,  Miss  Fruth  was  employed 
in  the  clerk's  office  at  the  court. 


ON  THE  SPOT 

WHEN  Edward  Rowe  Snow  narrates  a 
story  of  early  New  England  history  on 
WNAC  Boston  and  15  Yankee  stations, 
he'll  do  it  direct  from  the  spot  for  the 
new  Six  Bells  program,  3-3:30  p.m.  Sun- 
days, sponsored  by  H.  P.  Hood  &  Sons 
dairy.  Opening  broadcast  Sunday  (Oct. 
14)  was  about  Capt.  William  Kidd,  the 
buccaneer.  Narrator  Snow  spoke  from 
historic  home  of  Capt.  Thomas  Paine  on 
Conancitu  Island  in  Narragansett  Bay. 
Dramatic  cast  performed  at  WNAC 
studio. 


CAPT.  ARTHUR  W.  SCHARFELD,  on  leave 
from  the  Washington  law  firm  of  Loucks  & 
Scharfeld,  returned  to  the  U.S.  on  leave  last 
week  after  nearly  two  years  overseas.  He  is 
stationed  at  Munich  in  Allied  Military  Govern- 
ment. Holder  of  the  bronze  star  and  three  com- 
bat stars,  Capt.  Scharfeld  is  eligible  for  inac- 
tive status. 

LESLIE  R.  SHOPE,  formerly  supervisor  of 
sales  promotion  for  Equitable  Life  Assurance 
Society,  and  recently  returned  from  South  Pa- 
cific as  a  colonel,  appointed  advertising  man- 
ager. 

PETER  DONALD,  m.c.  of  Colgate-Palmolive- 
Peet  Can  You  Top  This  (NBC)  and  Borden 
County  Fair  (American),  scheduled  to  discuss 
"How  to  Put  the  Show  in  Showmanship"  a£. 
Direct  Mail  Roundtable  luncheon  Oct.  19  at 
Roosevelt  Hotel,  New  York. 

JAY  PALEY,  uncle  of  CBS  President  Wil- 
liam S.  Paley  and  a  large  CBS  stockholder,  has 
purchased  the  two-year-old  bay  colt  "Imroc" 
from  H.  D.  Ulmer. 

JOHN  SWALLOW,  former  NBC  program 
manager  in  Hollywood,  appointed  Hollywood 
production  head  for  1946  March  of  Dimes 
Campaign. 

ROYAL  ARCH  GUNNISON,  MBS  war  cor- 
respondent, will  be  guest  speaker  Oct.  17  at 
celebrity  luncheon  of  Advertising  Club  of  New 
York. 

MARK  WOODS,  American  president,  slated 
for  business  trip  to  Chicago  Wednesday. 

* 

LT.  COMDR.  CHARLES  (Nate)  PUMPIAN, 
former  media  director  of  Henri,  Hurst  &  Mc- 
Donald, Chicago,  has  returned  to  agency  to 
head  merchandising  after  3%  years  in  Navy. 

DOL  BRISSETTE,  former  musical  director  of 
WTAG  Worcester,  named  acting  program- 
production  manager,  succeeding  David  H. 
Harris  who  joined  WOL  Washington. 

RICHARD  R.  HILL,  former  Young  &  Rubi- 
cam  copywriter,  now  with  copy  department  of 
Henri,  Hurst  &  McDonald,  Chicago. 

J.  OREN  (Buck)  WEAVER,  discharged  from  J 
airborne  infantry  as  lieutenant  colonel  and 
former  news  editor  of  WBBM  Chicago  before 
entering  service,  returned  to  station  as  edu- 
cational director,  succeeding  Bob  Hoadley. 

LUCIEN  E.  DUMONT,  formerly  of  WHEB< 
Portsmouth,  N.  H.,  is  now  chief  announcer  at 
WCOP  Boston,  replacing  Paul  Swimelar,  who 
moves  to  sales  department. 

IAN  M.  SMITH,  on  production  staff  of  CBC 
before  joining  RAF  Ferry  Command  in  1942, 
back  in  civilian  clothes  and  named  manager  of 
Detroit  office  of  Kenyon  &  Eckhardt.  He'll  be 
assistant  director  of  Ford  Sunday  Evening 
Hour,  handled  by  agency. 

LT.  COMDR.  FLOYD  VAN  ETTEN,  former 
sales  traffic  supervisor  of  NBC  Chicago,  re- 
leased from  Navy,  today  was  to  join  American 
central  division  as  coordinator  of  sales  activi- 
ties. 

W.  E.  DANFORD  has  resigned  from  the  sales 
department  of  Pet  Milk  Co.  after  12  years  to 
join  KMBC  Kansas  City  sales  staff,  effective 
today   (Oct.  15). 


Page  102    •    October  15,  1945 


BROADCASTING    •    Broadcast  Advertising 


Just  a  reminder  of 


-AMERICA'S  FINEST 
TRANSCRIBED  LIBRARY 

of  WESTERN  MUSIC! 

Tested  and  Proved  Successful  for 

*  All  Qualified  Advertising! 

*  Radio  Stations,  Large  or  Small! 

*  Markets,  Metropolitan  or  Rural! 

The  scaled  prices  as  to  size  of  station  and  mar- 
ket are  designed  to  fit  budget  appropriations. 

WRITE  or  WIRE  for  further  details  and  prices  to 

GEORGE  E.  HALLEY,  Manager 

SYNDICATED  FEATURES 

AN  ARTHUR  B.  CHURCH  PRODUCTION 

Pickwick  Hotel,  Kansas  City  6,  Missouri 


RADIATION  PATTERN  Va  WAVE  ANTENNA 


This  illustrates  the  approximate  pattern  of  radiation  from  a  con- 
ventional quarter-wave  antenna.  The  signal  intensity  at  one  mile  using 
5  kw.  on  WKY's  frequency  of  930  kc.  with  this  type  of  antenna  would 
be  418  MV/M.  Only  the  power  radiated  along  the  horizontal  has  any 
practical  use.    High  angle  radiation  is  wasted. 


PATTERN:  FRANKLIN  DOUBLE 
HALF-WAVE  ANTENNA 


WKY's  new  Franklin  double  half-wave  vertical  antenna  makes  more 
effective  use  of  5  kw.  by  squashing  down  skywaves  and  directing  them 
along  the  horizontal.  Signal  intensity  at  one  mile  has  been  increased 
58.5%  to  664  MV/M.  Power  formerly  wasted  at  high  angles  is  now 
directed  along  the  ground. 


!! 


Hast  not  heard, 

How  come,  chum,  we 

cherub  ?  WKY'S 

hear  WKY  no  more 

heavenly  service 

on  the  wi  reless  ? 

has  been  grounded. 

^\  ~~ 

I 

1 

I 

IS  ! 


HPHE  power  which  WKY,  and  every 
■*■  other  station  with  standard  antenna 
systems,  formerly  wasted  in  space  is  now 
being  directed  horizontally  along  the 
ground,  intensifying  its  signal  and  push- 
ing it  out  to  thousands  of  additional  lis- 
teners. 

WKY's  new  915-foot  double  half-wave 
Franklin  antenna,  now  on  the  air,  squashes 
down  skywaves  and  intensifies  the  ground 
wave.  Building  this  revolutionary  antenna 
was  a  daring  experiment  involving  the 
expenditure  of  nearly  $250,000.  But  it 
works!  It  is,  in  fact,  the  mose  efficient 
antenna  in  AM  broadcasting  today. 

Complete  field  and  performance  tests 
will  soon  be  completed.  They  will  show 
WKY's  coverage  greatly  expanded  and 
that  WKY  is  more  than  ever  the  station 
which  covers  Oklahoma  best. 


Oklahoma  City 


5000  WATTS  DAY  AND  NIGHT 
N  B  C— 9  30  KILOCYCLES 


OCTOBER  22,  1945 


Newsmagazine  of  Radio 


KLZ  00E5 


More  Live  Talent  Musical  Programs 

More  live  talent  musical  programs  originate  with  KLZ  than  with  any  other 
Denver  station.  Music  means  many  things  to  many  people,  so  KLZ  provides 
music  to  please  all  tastes,  from  the  cowboy  songs  of  the  "Texas  Kid",  right,  to 
the  long-haired  classics  played  by  a  studio  orchestra,  and  with  organ  moods,  popular 
and  dance  music,  soloists,  singing  groups  and  instrumental  music  in  between. 

KLZ  produces  Denver's  only  barn  dance  show  and  has  the  talent  and  know- 
how  to  produce  any  kind  of  show  with  or  without  music.  KLZ  is  now  producing 
more  shows  than  any  other  Denver  station  because  more  advertisers,  local  and 
national,  are  buying  more  time  on  KLZ  than  on  any  other  Denver  station. 


THE  WALTER  PUNZELS  ARE  A  GOOD  FARM  FAMILY... 

AND  LONG  TIME  LISTENING  FRIENDS  OF  WLS 


THE  ONLY  red,  hip-roofed  barn  in  Busseyville,  Wis- 
consin, marks  the  Walter  E.  Punzel  farm.  Near  or  in 
the  barn,  you're  likely  to  see  Walter  with  his  40  Hol- 
steins  or  his  champion  Poland  China  hogs. 
Dean,  18  years  old,  and  Helen,  who  is  12,  may  be 
grooming  their  five  Holstein  calves  for  a  4-H  cattle 
showing;  Mrs.  Punzel  will  be  feeding  her  500  White 
Leghorns.  Or — all  the  family  may  be  enjoying  Dinner- 
bell  Time,  WLS  Feature  Foods,  Julian  Bentley's  news, 
or  Dr.  Holland's  Morning  Devotions. 
The  Punzels,  who  did  their  first  WLS  listening  in  the 
headphone  days  of  1924,  enjoy  modern  rural  living. 
They  have  electricity,  car,  tractor,  central  heating,  tele- 


phone, radio.  They  count  as  almost  personal  friends  the 
WLS  entertainers  they  see  each  year  at  state  and 
county  fairs. 

Through  four  mid  western  states,  you  will  find  many 
families  like  the  Punzels — some  on  farms,  others  in 
town  and  city.  They're  hardworking  folk,  living  com- 
fortably and  wisely,  preparing  for  better  living  in  future 
years.  And  so  many  of  these  families  are  listening  friends 
of  WLS  that  we  receive  a  million  letters  a  year  plus 
active  response  at  counter  and  cash  register;  day-by-day 
proof  of  a  friendly,  receptive  audience  for  your  message. 
A  John  Blair  man  can  help  you  arrange  to  talk  to  our 
listening  friends  in  Midwest  America. 


890  KILOCYCLES 
50,000  WATTS 
AMERICAN  AFFILIATE 


represented  by 
John  Blair  &  Company 


CHICAGO  7 


Burridge  D.  Butler 
President 


Glenn  Snyder 
Manager 


MANAGEMENT  AFFILIATED  WITH  KOY,  PHOENIX,  AND  THE  ARIZONA  NETWORK,  KOY  PHOENIX  *  KTUC  TUCSON  ★  KSUN  B1SBEE-LOWELL-DOUGLAS 


Friendly  Salesmen 

RESIDENT  salesmen  ....  ready  to  go!  Ready  Yankee's  "home-town",  home-managed  local 

to  sell  your  products  and  services  through-  stations  guarantee  you  local  acceptance.  This 

out  New  England's  rich,  six-state  area.  is  the  kind  of  acceptance  that  produces  results 

Not  one  or  two  high-powered  men  —  but  23  — the  kind  of  coverage  which  delivers  the  full 

local,  friendly  salesmen  who  enjoy  the  confi-  impact  of  your  selling. 

dence  and  esteem  of  every  family  in  every  Dollar-for-dollar,  The  Yankee  Network  is  by 

market  throughout  New  England.  far  your  best  buy  in  New  England! 

s4ccefibutce  it  THE  YANKEE  NETWORK'S  0?ou«tcUitte*t 

THE  YANKEE  NETWORK,  inc. 

Member  of  the  Mutual  Broadcasting  System 

,     21   BROOKLINE  AVENUE,  BOSTON  15,  MASS.  Represented  Nationally  by  EDWARD  PETRY  &  CO.,  INC. 

j  Published  every  Monday,  63rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc.,   870   National  Press  Building,  Washington   4,  D.  C. 
Entered  as  second  class  matter  March   14,   1933,   at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCAST!  NG  at  deadline 


Closed  Circuit 


RADIO  INSIDERS  are  watching  closely  de- 
velopments incident  to  Nov.  19  Bermuda  con- 
ference of  empire  nations  with  U.  S.  on  world- 
wide communications.  While  conference  osten- 
sibly would  settle  only  cable  and  wireless  rates 
and  tariffs,  overall  radio  allocations  probably 
inevitably  would  be  discussed,  even  if  in- 
formally, preparatory  to  forthcoming  inter- 
national telecommunications  conference  almost 
certain  to  be  called  in  our  hemisphere  next 
year. 

TENTATIVE  date  for  conference  of  North 
American  nations  to  consider  an  interim 
agreement  on  standard  broadcast  allocations 
(NARBA)  is  Jan.  15  in  Washington.  Invita- 
tions expected  to  go  out  this  week  from  State 
Dept.  to  Canada,  Cuba,  Haiti,  Mexico  and 
Dominican  Republic  on  Cuban  proposal  for 
use  of  assignments  on  14  additional  channels 
[Broadcasting,  Oct.  8]. 

BARN  DANCE  type  program  will  hit  MBS 
soon  under  sponsorship  of  Ralston  Purina  Co. 
Saturday  afternoon  hour  stint  is  earmarked. 
Network  reported  to  have  lined  up  top  talent 
group  in  American  folklore  field  for  years  on 
another  network.  Agency  is  Gardner  Adv. 
Co.,  St.  Louis. 

WONDER  whether  radio  was  discussed  when 
Elzey  Roberts,  publisher  of  St.  Louis  Star- 
Times  and  owner  of  KXOK  St.  Louis  and 
KFRU  Columbia,  spent  15  minutes  with  the 
Chief  Executive? 

THERE  is  a  good  chance  that  the  first  actions 
on  FM  applications  will  be  taken  this  week 
by  the  FCC.  A  husky  batch  of  cases  was  to 
be  in  shape  for  review  at  meeting  held  late 
Friday.  Best  guess  is  that  many  will  be  desig- 
nated for  hearing  but  that  some  grants  will 
be  made.  Whatever  action  is  taken  will  be 
outside  Area  1  as  the  Commission  cannot  act 
on  applications  in  this  region  until  it  has  de- 
cided on  the  assignments  to  be  made  in  New 
York  City  and  has  completed  its  engineering 
examination  of  the  CBS  plan  of  allocations. 

WITH  HIS  airport  bill  out  of  way,  Chairman 
Clarence  F.  Lea  (D-Cal.),  of  the  House 
Interstate  &  Foreign  Commerce  Committee, 
expects  to  dig  in  on  radio  promptly.  He  has 
standing  subcommittee  on  communications 
headed  by  Rep.  Bulwinkle  (D-N.  C).  Commit- 
tee probably  won't  act  on  Celler  Bill,  which 
would  make  radio  public  utility  [Broadcast- 
ing, Oct.  15],  until  it  formulates  plans  on 
kind  of  legislation,  if  any,  which  should  be 
enacted. 

THERE'LL  be  new  general  manager  for 
WSAI  Cincinnati  within  next  couple  of  weeks. 
Howard  Lane,  Marshall  Field's  radio  chief,  is 
casing  Cincinnati  operation  and  interviewing 
people.  Art  Harre,  WJJD  manager,  has  been 

(Continued  on  page  86) 


comma 

Oct.  22:  BMB  Technical  Research  Committee, 
BMB  headquarters,  N.  Y. 

Oct.  25-26:  NAB  Small  Markets  Stations  Com- 
mittee, Statler  Hotel,  Washington. 

Nov.  4-10:  National  Radio  Week. 

Nov.  10:  Citizens  Radio  Anniversary  Testi- 
monial Lunch,  Hotel  Roosevelt,  New  York. 

Bulletins 

J.  HAROLD  RYAN,  former  NAB  president, 
was  re-elected  president  of  BMI  for  another 
year  at  a  board  meeting  Friday,  at  which  all 
other  officers  and  directors  were  also  re-elected 
and  Justin  Miller,  new  NAB  president,  was 
made  a  director. 

EDWARD  J.  NOBLE,  chairman  of  the 
board  of  American  Broadcasting  Co.,  has  pur- 
chased stock  holdings  of  Time  Inc.  and  Chester 
J.  LaRoche,  each  owning  approximately  12% 
percent.  Mr.  LaRoche  resigned  as  vice-chair- 
man of  the  board  and  director,  and  Roy  Lar- 
son, president  of  Time,  resigned  as  director. 
Price  for  stock  was  not  disclosed.  When  Mr. 
LaRoche  and  Time  Inc.  acquired  it  in  Decem- 
ber 1943,  the  price  was  reported  as  $500,000 
each.  Mr.  Noble  is  now  practically  sole  owner, 
97  or  98%,  except  for  small  block  owned  by 
Mark  Woods,  president,  and  possibly  a  few 
other  shares. 


SPOKANE  CHRONICLE  CO.,  publisher  of 
the  Chronicle  (evening),  Spokane  Review 
(morning)  and  Svokesman-Review  (Sunday), 
has  purchased  KHQ  Spokane,  NBC  outlet, 
from  Louis  Wasmer  under  a  revised  transac- 
tion to  be  filed  with  the  FCC  this  week. 

The  sale,  subject  to  customary  FCC  ap- 
proval, is  a  substitute  for  the  transaction  con- 
summated earlier  this  year  by  Mr.  Wasmer 
with  Straus  &  Blosser,  Chicago  investment 
bankers.  Except  for  substitution  of  the  pur- 
chaser, the  sale  is  precisely  the  same — $850,- 
000  before  adjustments.  The  overall  purchase, 
including  liquid  assets  of  Louis  Wasmer  Inc., 
amounting  to  $450,000,  entails  $1,300,000. 

The  Chronicle  Co.,  one  of  the  foremost  news- 
paper operations  in  the  Northwest,  is  headed 
by  W.  H.  Cowles  Jr.,  president  and  general 
manager.  He  is  a  distant  relative  of  Gardner 
Jr.  and  John  Cowles,  heads  of  the  Cowles 
Broadcasting  Co.  and  the  Cowles  Publications. 
There  is  no  business  connection  between  the 
two  Cowles  families. 

Mr.  Wasmer  originally  had  negotiated  with 
the  Chicago  investment  house  for  sale  of 
KHQ  as  a  result  of  the  FCC's  "duopoly"  regu- 
lations. He  also  owns  KGA  in  Spokane,  Blue 
outlet,  and  plans  to  devote  his  entire  energies 
to  that  station.  The  transaction  with  the  in- 
vestment bankers  was  complicated  by  the  re- 
quirement of  Securities  &  Exchange  Commis- 
sion as  well  as  FCC  approval  [Broadcasting, 
April  9,  1945].  It  is  reported  Straus  &  Blosser 
voluntarily    relinquished    their  arrangement 


Business  Briefly 

DREFT  ON  50  •  Procter  &  Gamble  Co.,  Cin- 
cinnati (Dreft)  using  10  spots  weekly  on  50 
stations,  52  weeks.  Agency,  Dancer-Fitzgerald- 
Sample,  Chicago. 

ZYMOLE  CONSIDERS  •  Consolidated  Royal 
Chemical  Corp.,  Chicago  (Zymole  Trokeys)  to 
Melamed-Hobbs,  Minneapolis-Chicago,  Louis 
Melamed  account  executive.  Radio  considered. 

CHICK  BREAKS  •  Chick  Bed  Co.,  Cedar 
Rapids  (chicken  floor  litter)  Nov.  5  starts  six 
chain  breaks  weekly,  13  weeks,  on  WLS  Chi- 
cago. Agency,  Campbell-Sanford,  Cleveland. 

DRESS  PROJECT  •  Barbara  Joan  Togs,  Bojo 
Enterprises  and  Bobby-Jo  Originals  Inc.,  New 
York  (dresses),  names  A.  M.  Sneider  &  Co., 
New  York.  Spot  announcements  considered. 

WAX  PARTICIPATIONS  •  A.  S.  Harrison 
Co.,  New  York  (Preen  wax),  sponsors  partici- 
pations for  six  months  on  WJZ  New  York, 
WTIC  Hartford,  KYW  Philadelphia.  Agency, 
R.  T.  O'Connell  Co.,  New  York. 

LAUNDAWHITE  NAMES  •  Laundawhite 
Corp.,  New  York,  to  Furman  Co.,  New  York. 
Radio  considered. 

PEERLESS  PEN  &  PENCIL  CO.  •  New 
York,  is  sponsoring  announcements  on  WPAT 
Paterson,  will  use  spots  on  13  stations  start- 
ing Oct.  22.  Agency,  Furman  Co.,  New  York. 


and  Chronicle  Co.  picked  up  the  transaction. 

Counsel  for  Mr.  Wasmer,  Fisher  &  Wayland 
of  Washington,  D.  C,  will  file  with  FCC  this 
week  a  petition  for  leave  to  amend  the  appli- 
cation now  pending  for  the  KHQ  transfer  and 
for  removal  of  the  original  application  from 
the  hearing  docket.  Judge  John  C.  Kendall,  of 
Portland,  is  resident  counsel  for  Mr.  Wasmer. 
Kirkland,  Fleming,  Green,  Martin  &  Ellis, 
Chicago  and  Washington  law  firm,  represents 
the  purchaser  th-  ough  Louis  G.  Caldwell  and 
Reed  T.  Rollo,  Washington  members  of  firm. 

The  amended  application  would  substitute 
the  Spokane  Chronicle  Co.  for  Straus  & 
Blosser  and  thus  simplify  the  transfer.  The 
investment  company  had  been  unable  to  dis- 
close the  ultimate  proposed  purchasers  be- 
cause of  necessity  of  clearing  through  SEC. 

It  also  was  reported  that  Arthur  L  Bright, 
general  manager  and  part  owner  of  KFPY 
Spokane,  would  become  manager  of  the  sta- 
tion. He  originally  had  figured  in  the  Straus 
&  Blosser  transaction  and  was  to  have  become 
both  manager  and  minority  stockholder.  Mr. 
Bright  recently  sold  his  one-third  interest  in 
KFPY  to  Queen  City  Broadcasting  Co.  Bal- 
ance of  the  station  was  acquired  by  Ed 
Craney,  owner  of  KGIR  Butte,  and  John  C. 
Wheeler,  Los  Angeles  attorney  and  son  of 
Sen.  Wheeler  (D-Mont.). 

Under  customary  Commission  procedure, 
the  petition  for  leave  to  amend  the  applica- 
tion and  substitute  the  purchaser  will  be  acted 
upon  promptly — probably  this  week. 


Wasmer  Resells  KHQ  to  Chronicle  Co. 


Page  4    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


Single  wing  .  .  .  double  wing  .  .  .  "T"  formation  ...  a 
team  can  know  them  all.  But  .  .  .  unless  the  basic  funda- 
mentals of  low  charging  and  hard  blocking  are  deeply 
engrained,  the  most  intricate  "mousetraps"  and  deceptive 
"cross-checks"  go  for  naught. 

And  in  radio  

Prime  markets  .  .  .  lush  buying  power  .  .  .  vast  primary 
area  ...  a  station  may  have  them  all.  But  .  .  .  unless 
the  right  program  format  is  developed  to  appeal  to  the 
most  people,  a  station  cannot  command  the  intense 
listener  loyalty  which  characterizes  these  stations. 

• 


REPRESENTED  NATIONALLY  BY 


NEW  YORK  •  CHICAGO  •  LOS  ANGELES 
DETROIT  •  ST.  LOUIS  •  SAN  FRANCISCO 


SPOT    RADIO  LIST 


\A/CD 
Wob 

Atlanta 

WBAL 

Baltimore 

|NDV_ 

VA/M  K  f 

WlNAS- 

Boston 

MBS 

WH.I 

Bridgeport 

il  RC 

moj 

XA/DCM 

WotN 

Buttaio 

KiRr~ 

WoAK 

Cleveland 

CBS 

WFAA 

Dallas 

NBC 

\i/D  A  D 

WBAr 

rort  worm 

NBC 

Ti.  worm,  L/aiias 

ABC 

KARM 

Fresno 

CBS 

\A/  ID 

WJK 

Detroit 

CBS 

vA/um 

WnlU 

narTTora 

ABC 

KPRC 

Houston  * 

NBC 

WDAF 

Kansas  City 

NBC 

KFOR 

Lincoln 

ABC 

KARK 

Little  Rock 

NBC 

KFI 

Los  Angeles 

WHAS 

Louisville 

WLLH 

Lowell-Lawrence 

MBS 

WTMJ 

Milwaukee 

NBC 

KSTP 

Mpls.-St.  Paul 

NBC 

WSM 

Nashville 

NBC 

WSMB 

New  Orleans 

NBC 

WTAR 

Norfolk 

NBC 

KOIL 

Omaha 

ABC 

KGW 

Portland,  Ore. 

NBC 

WEAN 

Providence 

MBS 

WRNL 

Richmond 

ABC 

KSL 

Salt  Lake  City 

CBS 

WOAI 

San  Antonio 

NBC 

KQW 

San  Francisco 

CBS 

KOMO 

Seattle 

NBC 

KTBS 

Shreveport 

NBC 

KHQ 

Spokane 

NBC 

KGA 

Spokane 

ABC 

WMAS 

Springfield 

CBS 

WAGE 

Syracuse 

ABC 

KVOO 

Tulsa 

NBC 

KFH 

Wichita 

CBS 

WAAB 

Worcester 

MBS 

THE  TEXAS  QUALITY  AND 
YANKEE  NETWORKS 


BROADCASTING     •     Broadcast  Advertising 


October  22,  1945     •     Page  5 


1 


Kino 

SEATTLE  •  TACOMA 


No.  6 .  • .  Fruit  Growing 
25  Percent  of  America's  Crop 


 1 

■  ■ 

The  fame  of  Washington  apples  is  world-wide,  but  the  Pacific 
Northwest  ranks  just  as  high  in  the  production  of  many  other 
soft  fruits  .  .  .  pears  .  .  .  peaches  .  .  .  plums  .  .  .  cherries 
.  .  .  apricots  ...  all  grown  in  tremendous  quantities,  of 
superb  quality.  Fruit  growers,  packers,  canners,  and  shippers 
form  a  great  market  of  prosperous,  progressive  consumers, 
alert  to  new  ideas  and  with  money  to  purchase  merchandise 
they  desire  and  need. 

KIRO  is  the  only  50,000  watt  station  in  this  rich  market  ...  it 
brings  Columbia  Programs  to  Seattle  and  the  Pacific  Northwest. 


KIRO 

I    ^U0pfUc*tdtcf  Station 

r  SEATTLE,  WASH. 


THE  PACIFIC  NORTHWEST'S 
MOST  POWERFUL  STATION 

50,000  Watts 
710  kc 

CBS 

Represented  by 

FREE  and  PETERS,  Inc. 


BROAD^STING 

The  Weekly     AW      Newsmagazine  of  Radio 


Published  Weekly  by  Broadcasting  Publication!,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  S70  National  Press  Bldg. 
Washington  4,  D.  C.         Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  Justin  Miller   10 

Station  Grants  by  FCC  May  Be  Slow   15 

Truman  Can  Broadcast  From  Train   16 

Nets'  Stand  Against  Totalitarian  Broadcasting  16 

New  FM  Allocations  in  East  Likely   17 

Radio  Week  Plans  Take  Shape   17 

Army  Radio  Men  in  ETO 

By  Lt.  Don  Kearney   18 

FCC  Decides  on  WCAM,  WTNJ,  WCAP   18 

Fight  Looms  on  Script  Inquiry   18 

Petrillo  and  Net  Heads  Confer   20 

FCC  Ignored  Service,  WOKO  Argues   20 

British  Resume  Pre-War  TV   22 

FM  Needs  Judicious  Program  Control 

By  Lester  Nafzger   28 

Jansky  Would  Give  TV  Channels  to  FM   34 

Radio  Pays  Off  for  Block's   40 

New  Zealand  Fights  for  Free  Radio   48 

'Esso  Reporter'  On  Air  10  Years   52 

Victory  Loan  Gets  Greatest  Net  Aid   70 

Competing  Plea  Hearings  'Unsound'   74 

Few  Sets  Seen  Before  Spring   76 

Freer  Radio  Aim  of  Americas   77 


DEPARTMENTS 


Agencies  58 

Allied  Arts  50 

Commercial  42 

Editorial  46 

FCC  Actions  78 

Management  42 

News   .  54 


Production  62 

Programs   .67 

Promotion  68 

Sellers  of  Sales  10 

Service   Front  32 

Sponsors  64 

Technical  54 


Our  Respects  To__  46     Sid  Hix  16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS.  Editorial  Director 
Art  King,  Managing  Editor;  3.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  A  dele  Porter,  Molly 
Jackson. 

BUSINESS 

MAURY  LONG,  Business  Manager 

Bob  Breslau,  Adv.  Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Marie  Woodward. 
AUDITING:  B.  T.  Taishoff,  Catherine  Steele, 
Mildred  Kacoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 
Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  5-8355 
EDITORIAL :  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooch. 
ADVERTISING:  S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4115 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.  Gladstone  7353 
David  Glickman,  Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 


Copyright  1H5  by  Broadcasting  Publications  Ine. 


SUBSCRIPTION   PRICE:   $5.00   PER  YEAR,   15c   PER  COPY 


Page  6    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


A 

r  . OP  SPOT 
for  POSTWAI 
L  BUSINESS 


The  Radio  Daily  Survey  of  postwar  opportunities  rates  only  sixteen 
cities  as  A-l  prospects,  and  Nashville  is  one  of  them!  Only  one 
Tennessee  city  has  an  A-l  postwar  rating  and  that  is  Nashville!  .  .  . 
So  don't  overlook  Nashville  and  the  rich  Middle-Tennessee  market 
in  making  your  postwar  plans  ...  In  the  area  served  by  WSIX, 
with  its  popular  AMERICAN  and  MUTUAL  programs,  are  more  than 
a  million  potential  buyers  for  your  product. 


AMERICAN 
MUTUAL 


5,000  WATTS 
980  KILOCYCLES 


REPRESENTED  NATIONALLY  BY  THE   KATZ  AGENCY,  INC. 

BROADCASTING    •    Broadcast  Advertising  October  22,  1945    •    Page  7 


oes  quizzin 


. .  .and  brings  back  a  bell-ringing  Boston  show 


Iittle  escapes  WEEI's  man-about-Bos- 
_j  ton,  Fred  Garrigus.  New  Englanders 
never  know  where  he'll  pop  up  — and  when 
he  does  it's  anybody's  guess  just  what  is 
likely  to  happen  next. 

Mike  in  hand,  Fred  coaxes  sleepy  com- 
muters out  of  their  morning  fog  in  South 
Station . . .  turns  the  Statler  hotel  lobby  into 
a  free-for-all  forum . . .  referees  shoppers  at 
a  bargain  basement  sale.  In  one  day's 
quizzin'  he  may  cover  a  dog  show,  college 
prom  and  four-alarm  fire.  Or,  as  they  say  up 
here  in  Boston,  "Where  there's  a  crowd, 
there's  usually  Garrigus!" 


The  fun  all  started  when  those  ingenious 
WEEI  producers  said  to  themselves :  Why 
take  pot-luck  interviewing  people  at  a  fixed 
place  at  a  fixed  time?  Why  not  let  the  ami- 
able Mr.  Garrigus  talk  to  people  every- 
where—record the  goings-on  — charge  it 
with  a  strong  current  of  WEEI-personality 
—  and  give  Boston  radio  listeners  a  highspot 
local  show? 

Garrigus  Goes  Quizzin  does  that.  With 
laughs.  Fred  is  a  remarkably  glib  ad-libber. 
He's  been  quizzin'  for  10  years,  has  written 
a  best-selling  book  on  the  subject  and  is  a 
network  interview-expert. 

We  gave  Fred  ten  minutes  (5:45-5:55 
P.  M.,  Mon.  thru  Fri.)  and  he's  already  taken 
in  miles  of  Boston.  If  you  want  to  cover  the 
same  territory  on  a  straight- selling  route 
—just  call  us  or  Radio  Sales.  Garrigus 
Goes  Quizzin  is  available! 


REPRESENTED  BY  RADIO  SALES,  THE  SPOT  BROADCASTING  DIVISION  OF  CBS 


North  Carolina's  third 
largest  city.  (1940  U.  S. 
Census)  City-county  are 
one  compact  unit  with 
present  estimated  popu- 
lation of  100,000. 


Durham  makes  25% 
of  all  the  nation's  ciga- 
rettes. Add  up  94  other 
steady  industries,  rich 
surrounding  farm  land 
and  famed 


Duke 


University  and  you  can 
see  what  a  grand  market 
this  is.  To  control  it, 
one  station  does  the  job 
at  surprising  low  rates. 


Owned  By 
Durham  Herald-Sun 
Papers 


Represented  by  Howard  H.Wilson  Co. 

Page  10    •    October  22,  1945 


My  ImDression  of  Europe 

(Sixth  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 
By  JUSTIN  MILLER 
President,  National  Association  of  Broadcasters 

MY  IMPRESSIONS  of  radio 
broadcasting  in  Europe  are  set 
against  a  panoramic  background  of 
people,  places  and  events. 

The  over-all  recollection  is  of  a 
splendidly  organized  trip ;  the  quiet 
effectiveness  of  Col.  Ed  Kirby,  ra- 
dio public  relations  man  par  excel- 
lence; the  usual  inconveniences  of 
travel  reduced  to  a  minimum;  air 
travel,  the  smoothest  as  well  as  the 
fastest  transportation  available  to 
man;  alert  and  intelligent  Army 
men,  who  met  us,  briefed  us,  guided 
us  and  sent  us  again  on  our  way; 
friendly,  cooperative  officials  of 
other  nations  as  well  as  in  our  own 
embassies ;  beautiful  countryside, 
the  lush  grain  fields,  orchards  and 
gardens  of  England,  the  flowering 
trees  and  shrubs  of  France,  the 
heather-covered  hills  of  Germany, 
and  the  warm  brown  plains  of 
Italy;  the  terrible  devastation  in 
the  cities  of  Germany,  the  faces 
of  the  German  people,  sullenly  cor- 
rect; of  the  French  and  Italian 
people,  tired  and  spent,  hoping  for 


Mr.  Miller 

our  understanding  and  assistance 
in  regaining  their  rightful  places 
(Continued  on  page  69) 


Sellers  of  Sales 


BECAUSE  he  liked  dogs,  Dave 
Dole,    associate   radio  and 
television  director  of  Henri, 
Hurst  &  McDonald,  Chicago, 
barked  his  way  into  radio. 

It  began  in  1932  at  WTCN  Min- 
neapolis, where  he  was  handling 
sound  effects.  Somebody  needed  a 
"talking  dog"  and  Dave  came 
through  with  a  vocal  bow-wow  that 
had  all  the  kiyis  trying  to  eat  their 
way  into  Minneapolis  radios. 

The  30-year-old  radio  executive 
didn't  stop  with 
dogs,  however.  He 
can  yowl,  whinny, 
hee-haw,  trumpet 
and,  if  the  occasion 
calls  for  it,  imitate 
a  goldfish  calling  to 
its  mate.  This  ability 
helped  him  land  the 
Morrell  &  Co.  "Red 
Heart"  dog  food  ac- 
count for  Henri, 
Hurst  &  McDonald. 
Dave  joined  Henri, 
Hurst  &  McDonald 
in  1938  as  the  "talk- 
ing dog"  on  the  pop- 
ular Bob  Becker  pro- 
gram sponsored  by 
"Red  Heart"  and 
he  is  still  growling, 
barking  and  whining  as  the  spon- 
sor's famous  canine  today. 

But  he  had  a  solid  background 
as  a  sound  technician  and  record- 
ing engineer  before  getting  into 
the  agency  business,  having  spent 
four  years  (34-38)  with  Midwest 
Recordings  Inc.  This  training  plus 
intense  interest  in  radio  let  the 
agency  to  turn  over  the  Morrell 
account  to  him  and  eventually  won 
a  promotion  to  his  present  posi- 


Dave 


tion  as  associate  radio  director  and 
timebuyer. 

Some  of  the  accounts  handled 
by  his  department  are  Skelly  Oil's 
sponsorship  of  Alex  Dreier  and  the 
news;  Acme  White  Lead  &  Color 
Work's  Nick  Carter  on  Mutual; 
Ballard  &  Ballard's  Renfro  Valley, 
barn  dance  program  originating  at 
Renfro  Valley,  Ky. 

At  present,  Dave  is  concerned 
with  the  agency's  television  pro- 
grams. He  has  produced  two  novel 
video  broadcasts  for 
commercial  sponsor- 
ship over  WBKB 
Chicago  and  hopes 
to  improve  the  com- 
mercial side  of  TV. 

When  he  puts  on 
his  hat  at  the  end 
of  the  day  he  goes 
home  to  two  hobbies, 
both  closely  related. 
His  first  is  his  two 
wire-haired  terriers, 
named,  appropri- 
ately enough, 
"Red"  and  "Heartie" 
after  the  Morrell 
package.  His  second 
is  sculpture  and  his 
subjects  are  —  you 
guessed  it — dogs. 
Dave  was  born  in  Minneap- 
olis, Oct.  18,  1914.  He  married 
Katherine  Turner,  also  of  Min- 
neapolis, and  they  have  an 
apartment  on  the  North  Side.  Dave 
is  a  charter  member  of  the  Chicago 
Radio  Management  Club  and  served 
as  treasurer  from  1943-44.  If  you 
really  want  to  get  on  his  good  side 1 
just  mention  his  secret  ambition— 
to  play  "Asta"  on  the  radio. 


WILMINGTON 
DELAWARE 

5000  day&  night 


NBC 


BASIC 
STATION 


Represented  by 

RAYMER 


BROADCASTING    •    Broadcast  Advertising  I 


WE'VE  KEPT  THE  BARS  DOWN 


NASHVILLE 


CAN 


B  E 


A  Clear  road  has  been  kept  open  through  the  War.  And  it  is 
here  for  you  to  use  in  bringing  your  goods  once  more  to  this 
area  of  five  million  people.  Your  name,  your  goods,  your  ideas, 
may  all  be  new  and  strange  to  them.  But  when  the  story  goes 
out  over  our  clear  channel,  on  our  50,000  watts,  these  habitual 
WSM  listeners  will  hear  it,  absorb  it,  act  on  it. 


THE     STATION     WHOSE  FRIENDS 
YOUR  FRIENDS 


HARRY  STONE.  Gen.  Mgr. 
DEAN  R.  UPSON,  Comm.  Mgr. 
EDW.  PETRY  &  CO.,  Natl.  Reps. 


50,000  WATTS_ 
650  KILOCYCLES 
CLEAR  CHANNEL 

N.  B.  C.  Affiliate 


BROADCASTING    •    Broadcast  Advertising 

/ 


October  22,  1945    •    Page  11 


IT'S  NEVER  A  MATTER  OF  LUCK- 


«^  SYLVANIA! 


IT  can  never  be  a  hit  or  miss 
proposition  when  it  comes  to 
radio  tubes  manufactured  by 
Sylvania  Electric. 

Beginning  with  the  raw  materials 
that  go  to  make  Sylvania  tubes, 
you'll  find  Sylvania  chemical  and 
metallurgical  laboratories  testing 
every  part — experimenting  to  discover 
new  and  better  materials — new 
alloys,  new  compounds  for  further 
improving  Sylvania  Radio  Tubes. 

With  highly  sensitive  apparatus, 
measurements  are  made  to  determine 
power  output,  distortion,  amplifica- 
tion, fidelity.  Better,  more  faithful 
reproduction  of  your  broadcasting 
programs  is  assured,  when  receivers 
are  equipped  with  Sylvania  tubes! 
SYLVANIA  ELECTRIC  PROD- 
UCTS INC.,  Emporium,  Pa. 


 NL\ 

ELECTRIC 

MAKERS  OF  RADIO  TUBES;  CATHODE  RAY  TUBES;  ELECTRONIC   DEVICES;  FLUORESCENT  LAMPS,  FIXTURES,  ACCESSORIES;  ELECTRIC  LIGHT  BULBS 
Page  12     •    October  22,  1945  BROADCASTING    •    Broadcast  Advertising 


BASIC  CBS 
550  K.  C. 


A  radio  station  is  o  lot  of  littie  things. 

Little  things  like  the  way  you  can  depend  on  catching  the 
8:12  bus  by  counting  on  the  correctness  of  its  time  signals. 

Like  the  way  it  helped  save  the  business  district  in  Cum- 
minsville  by  staying  on  the  air  all  night  the  time  of  the  big 
river  flood;  and  the  way  it  helped  avert  a  serious  fuel  gas 
shortage  during  the  severe  cold  snap. 

Like  the  demonstration  of  public  interest  when  2601  parti- 
cipants came  to  the  studios  to  take  part  in  213  educational 
and  religious  broadcasts  during  the  year. 

Like  the  time  it  located  the  wounded  soldier  in  an  unknown 
hospital  within  ten  minutes  after  broadcasting  the  appeal 
of  an  anxious  and  worried  father;  and  the  way  it  helped 
put  the  town  over  the  top  in  the  war  bond  drive  by  having  the 
Boy  Scouts  deliver  the  bonds  direct  to  the  home. 

Like  the  way  the  cowboys  in  the  West  and  the  Indians  in  the 
South  and  the  Frenchmen  in  the  North  report  hearing  the 
signal;  but  more  importantly  the  way  the  people  in  the  great 
Ohio  and  Miami  Valleys  keep  their  dials  tuned  to  55. 

Like  the  way  it  shows  up  in  all  the  Hooper  ratings. 


CINCINNATI 


Mr.  Itliuik.  your  wife 
may  not  sing  on  our  program!" 


•  One  of  the  wonderful  things  about  spot  broadcasting  is  the 
way  it  permits  you  to  appeal  to  varying  tastes  in  different 
parts  of  the  country. 

It  takes  almost  a  genius  to  please  city  slickers  and  farmers, 
northerners  and  southerners,  easterners  and  westerners — 
all  with  one  program.  But  when  you  give  each  section  what 
it  wants — well,  you  know  the  rest ! 

Free  &  Peters  can  tell  you  what  top-notch  local  shows  are 
available  in  all  the  markets  we  serve — can  clear  the  time — 
can  reduce  your  work  and  effort  to  the  minimum.  How 
about  letting  us  go  to  bat  for  you?  A  telephone  call  puts 
us  on  your  team! 

FREE  &  PETERS,  mc 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


EXCLUSIVE  REPRESENTATIVES : 

WGR-WKBW  BUFFALO 

WCKY  CINCINNATI 

KDAL  DULUTH 

WDAY    ,  FARGO 

WISH  INDIANAPOLIS 

WJEF-WKZO    .    .    GRAND  RAPIDS- 
KALAMAZOO 

UMBO  KANSAS  CITY 

WAVE  LOUISVILLE 

WTCN   .    .  MINNEAPOLIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

IOWA 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

SOUTHEAST 

WCBM  BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ  "  .    .  ROANOKE 

SOUTHWEST 

KOB  ALBUQUERQUE 

KEEW  BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL       .......  TULSA 

PACIFIC  COAST 

KOIN  PORTLAND 

KIRQ  SEATTLE 

and  WRIGHT-SONOVOX.  Inc. 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  Griswold St.  SAN  FRANCISCO:  1 1 1  Sutter  HOLLYWOOD:  63  ?/ Hollywood  ATLANTA:  321  Palmer  B/dg. 
Franklin  6373  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  2  1  5  1  Main  5667 


Page  14    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


BROA  DC  AST  INC 


BROADCAST  ADVERTISING 


VOL.  29,  No.  17 


WASHINGTON,  D.  C,  OCTOBER  22,  1945 


$5.00  A  YEAR— 15c  A  COPY 


Station  Grants  By  FCC  May  Be  Slow 

1200  Applications 
Are  Now  Waiting 


For  Action 

By  JACK  LEVY 

ALTHOUGH  it  has  over  1,200  ap- 
plications for  new  stations  in  every 
broadcast  category  before  it,  the 
FCC  will  probably  be  unable  to 
grant  more  than  a  portion  of  this 
backlog  by  the  end  of  the  year. 

This  prospect  developed  last 
week  with  the  disclosure  of  the  fol- 
lowing developments: 

1.  It  may  be  as  much  as 
a  month  before  the  applica- 
tions received  during  the  rush 
week  preceding  Oct.  8  (more 
than  400)  can  be  checked  and 
formally  accepted  for  filing. 

2.  A  large  number  of  appli- 
cations will  have  to  be  desig- 
nated for  hearings,  including 
cases  where  frequencies  are 
fewer  than  requests  and 
where  interference  problems 
are  involved. 

3.  Because  of  haste  in  pre- 
paring applications  for  sub- 
mittal within  the  deadline, 
many  will  be  found  defective 
and  will  be  returned  for  cor- 
rection. 

4.  The  Commission  cannot 
handle  the  applications  with- 
out additional  engineering 
personnel  and  even  if  the 
necessary  appropriations  are 
provided  immediately — and 
it  is  more  likely  that  Congress 
will  not  act  for  several  weeks — 
it  will  still  take  some  time  to 
hire  and  train  men  for  the 
work  of  processing. 

5.  Television  applications 
cannot  be  touched  until  rules 
and  regulations  are  adopted 


— a  matter  of  two  or  three 
weeks.  No  grants  can  be  made 
in  district  where  the  num- 
ber of  applicants  exceeds 
channels  until  hearings  have 
been  held. 

6.  Hearings  will  have  to  be 
spaced  so  attorneys  and  en- 
gineering consultants,  who 
represent  numerous  appli- 
cants, can  be  present.  This 
will  prevent  the  Commission 
from  carrying  out  a  plan 
which  called  for  a  heavy 
schedule  for  disposing  of 
pending  cases. 

Recognition  of  these  obstacles  to 
speedy  processing  of  applications, 
a  prospect  which  events  have 
proved  to  be  without  basis  for  ful- 
fillment, has  served  to  focus  atten- 
tion on  the  enormity  of  the  prob- 
lem confronting  the  Commission. 
Eagerness  of  broadcasters  to  ex- 
pand their  present  operations,  to 
get  into  FM  and  television,  and  to 
file  their  applications  while  the  fre- 
quencies   are    still    available  has 


created  a  situation  which  has  sel- 
dom faced  a  government  agency. 

Down  through  the  years,  as  the 
number  of  AM  stations  has  grown 
to  its  present  total  of  about  950, 
the  facilities  of  the  FCC  or  its 
predecessor  agency,  the  Federal 
Radio  Commission,  have  never  been 
greatly  burdened  by  new  station 
applications.  Over  the  last  22  years 
there  have  been  less  than  400  new 
stations  built  and  in  the  10-year 
period  preceding  1937  there  was 
actually  a  decrease  in  the  number 
of  stations  operating. 

Since  the  FCC  was  established 
in  1934  the  largest  number  of  new 
stations  to  take  the  air  in  a  single 
year  was  68  in  1940.  With  the  war 
and  restrictions  on  materials  and 
manpower,  the  Commission  staff 
was  reduced  as  the  processing  of 
applications  was  minimized  to  the 
few  new  stations  and  expansions 
which  were  permitted. 

The  unexpected  ending  of  the 
war  in  August  found  the  Commis- 
sion unprepared  for  the  huge  task 


ALLOCATION  plan  proposed  by  CBS  for  FM  assignments  in  Area  1 
(see  story  page  17)  were  discussed  by  this  trio  of  engineers  during  brief 
recess  in  FCC  hearing  last  week  (1  to  r)  :  Paul  A.  de  Mars,  consultant  to 
International  Ladies  Garment  Workers  Union;  George  P.  Adair,  chief 
engineer,  FCC;  Raymond  F.  Guy,  radio  facilities  engineer,  NBC. 


PROBLEM  of  processing  a  record- 
breaking  backlog  of  1,400  applica- 
tions with  nowhere  near  the  engi- 
neering, legal  and  clerical  person- 
nel required  for  such  a  tremendous 
undertaking  nullifies  any  prospect 
that  more  than  a  small  part  of  the 
accumulation  can  be  acted  upon 
this  year. 

confronting  it.  Unlike  other  indus- 
tries, in  which  gradual  reconver- 
sion could  be  scheduled  after  V-E 
Day,  the  plants  producing  radio 
and  radar  were  occupied  with 
heavy  military  orders  almost  until 
V-J  Day  which  prevented  the  Com- 
mission from  making  definite  plans 
for  postwar  operations.  The  60-day 
"cooling  off"  period  set  on  Aug.  7 
was  the  most  expedient  action  it 
could  take  under  the  circumstances. 
The  Commission  had  not  intended, 
however,  to  make  wholesale  grants 
after  this  period.  It  was  merely  a 
warning  that  wartime  restrictions 
were  to  be  dropped  and  that  licens- 
ing would  be  resumed. 

With  the  expiration  of  the  60- 
day  period,  the  Commission  had 
accumulated  a  total  of  1,433  appli- 
cations for  new  stations  and  ex- 
pansions— enough  work  to  keep  its 
present  staff  occupied  for  10  years. 
Not  only  has  there  been  a  record 
number  of  applicants  for  standard 
broadcast  stations,  but  there  are 
also  two  new  services  requiring  the 
formulation  of  operating  and  en- 
gineering rules  and  allocations. 

Expand  Old  Service 

Paradoxically,  the  coming  of  a 
new  service  has  stimulated  expan- 
sion of  an  old  one.  The  rise  of  FM 
has  attracted  interest  in  AM,  es- 
pecially where  frequencies  in  the 
standard  band  are  still  available. 
The  desire  to  develop  a  background 
(Continued  on  page  70) 


KEEN  interest  was  shown  by  members  of  the  FCC  in  the  CBS  plan  for 
FM  assignments  in  Area  I  when  William  B.  Lodge,  CBS  director  of 
engineering  (c,  foreground),  gave  testimony  at  the  hearing  last  Monday. 


Studying  exhibits  are  (1  to  r)  :  Commissioners  Denny,  Durr,  Walker, 
Porter  (chairman),  and  Jett.  Proposal  was  favorably  received  by  repre- 
sentatives of  industry  and  Commission  members. 


BROADCASTING    •    Broadcast  Advertisin g 


October  22,  1945    •    Page  15 


President's  Radio  Car  Contacts  All  World 


Col.  Greer 


Broadcasts  Conld 
Originate  From 
Moving  Train 

By  J.  FRANK  BEATTY 

FROM  his  special  train,  rolling  60 
miles  an  hour,  President  Truman 
can  talk  to  any  point  in  the  world 
where  telephone  or  radio  facilities 
are  available. 

The  story  of  the 
secret  radio  ear 
built  in  1942  for 
President  Roose- 
velt was  disclosed 
last  week  by  Lt. 
Col.  D  e  wi.tt 
Greer,  Command- 
ing Officer,  White 
House  Signal  De- 
tachment. 
Through  this  car, 
fondly  called  No.  1401,  President 
Roosevelt  was  in  constant  touch 
with  civil  and  military  officials. 
And  through  No.  1401  President 
Truman  on  his  last  trip  was  able 
to  contact  any  point  in  the  world 
by  an  absolutely  secret  radiotele- 
type. 

Radioteletype  in  Plane 

In  a  fortnight,  if  the  job  is  finish- 
ed in  time,  President  Truman  will 
have  a  radioteletype  in  his  plane 
on  a  swing  through  the  Southwest, 
provided  the  trip  is  made  by  air  as 
now  considered. 

Two-million  words  of  highly  se- 
cret war  plans  and  other  classified 
matter  have  been  handled  by  the 
battery  of  transmitting  and  receiv- 
ing apparatus  crowded  into  a  com- 
bination baggage-passenger  car 
loaned  by  the  Baltimore  &  Ohio 
Railroad  when  the  idea  was  con- 
ceived in  the  spring  of  '42. 

Dewey  Long,  who  handles  White 


ALL  THE  WORLD'S  within  reach  of  this  radioteletype  on  the  secret 
radio  car  attached  to  all  Presidential  trains  since  spring  of  '42.  Teletype 
is  at  left,  with  coding  machine  at  right.  FM  transmitter  in  background. 


House  transportation,  first  sug- 
gested the  radio  car  idea.  Col. 
Greer,  as  the  President's  communi- 
cations officer,  quickly  took  it  up 
and  in  May  1942  first  tests  were 
made  on  a  run  to  Chicago.  Those 
pioneer  efforts  were  made  with  a 
400  w  two-frequency  CW  transmit- 
ter. 

Operating  the  bug  himself,  Col. 
Greer  contacted  several  Army  sta- 
tions and  the  Signal  Corps  station 
in  Washington.  The  rolling  setup 
worked,  but  service  was  not  en- 
tirely reliable  during  the  run.  One 
difficulty — and  it's  still  an  uncon- 
quered  hazard — came  from  the 
tunnels.  In  spite  of  that,  however, 
Col.  Greer  was  pleased.  Presi- 
dent Roosevelt  was  delighted,  and 
clamped  down  a  secrecy  ban  that 
has  just  been  lifted. 

An  inveterate  traveler,  the  Pres- 


ident had  been  almost  out  of  con- 
tact with  the  world  on  his  train 
trips,  except  through  a  broadcast 
receiver  and  the  telegrams  handed 
to  his  car  at  station  stops. 

After  the  first  run  Col.  Greer 
began  tinkering  with  the  antennas. 
Here  he  had  a  few  new  problems 
to  solve.  First,  the  railroad  wouldn't 
allow  anything  more  than  14%  feet 
above  the  rails.  Second,  the  installa- 
tion must  not  be  conspicuous. 

The  colonel  continued  his  tests 


BROADCAST  transmitter  on  Pres- 
idential train  operates  with  400  w 
2  to  13  mc  AM,  and  also  handles 
code.  President  could  broadcast 
from  moving  train.  Mainly  used  for 
CW  traffic  during  Executive  trips. 


in  the  B&O  freight  yards  in  Wash- 
ington, aided  by  one  enlisted  man, 
and  he  had  a  new  antenna  rigging 
on  top  of  No.  1401  for  the  Presi- 
dent's next  trip.  All  the  way  to 
New  Orleans  and  back  Col.  Greer 
contacted  Army  stations,  reaching 
as  far  as  Fort  Sam  Houston,  Texas. 
Results  were  100%  (except  for  the 
tunnels) . 

Not  satisfied,  he  increased  trans- 
(Continned  .on  page  72) 


Nets  Take  Stand  Against 
'Totalitarian'  Broadcasting 


Drawn  for  Broadcastinc  by  Sid  Hi> 

'And  now,  Miss  Jones,  I'll  show  you  what  we  mean  by  pulse  modulation!' 


(See  related  story  page  71) 

TWO  major  networks  last  week 
took  definite  stands  against  any 
tendency  toward  "totalitarian" 
broadcasting,  by  which  they  would 
be  under  pressure  to  join  four-net- 
work hookups  for  speeches  by  Gov- 
ernment officials  (the  President 
excepted,  of  course). 

These  reactions  came  from  the 
sharp  protest  filed  with  Justin  Mil- 
ler, NAB  president,  by  Wayne  Coy, 
vice-president  of  WINX  Washing- 
ton and  formerly  special  assistant 
to  President  Roosevelt  [Broadcast- 
ing, Oct.  15],  based  on  the  inabil- 
ity of  WINX  to  carry  the  Oct.  5 
broadcast  of  Secretary  of  State 
James  F.  Byrnes.  The  speech  was 
heard  exclusively  on  CBS  but  is 
understood  to  have  been  offered  to 
NBC  after  CBS  had  arranged  to 
carry  it. 

A  spokesman  for  CBS,  explain- 
ing its  stand,  said  it  felt  only  the 
President  rates  a  four-network 
hookup.  CBS  opposes  effort  by  any 
other  Government  official  to  com- 
mandeer a  four-network  hookup, 
viewing  it  as  a  step  toward  totali- 
tarian broadcasting. 


CBS  claims  it  covers  95%  of 
the  country's  population  and  al- 
most anyone  anxious  to  hear  a 
speaker  on  its  full  network  can  do 
so.  CBS  objects  to  the  idea  of  forc- 
ing all  listeners  to  listen  to  one 
speech  if  they  listen  at  all. 

American's  attitude  is  similar. 
Except  for  Presidential  speeches  or 
other  rare  occasions,  American 
feels  it  isn't  good  public  service 
for  all  networks  to  carry  the  same 
program,  along  with  many  non- 
network  stations.  American  also 
terms  this  a  definite  cm-tailment  of 
freedom  of  listening  and  contrary 
to  the  principles  of  free  radio. 

A.  A.  Schechter,  Mutual  direc- 
tor of  special  events,  in  a  memo  to 
Albert  L.  Warner,  head  of  the 
WOL  Washington  newsroom,  said 
the  network  is  glad  to  make  avail- 
able to  any  station  the  broadcast 
by  a  high  Government  official  of 
a  vital  message,  provided  the  sta- 
tion arranges  for  its  own  lines  to 
the  MBS  control  room  or  nearest 
point  of  transmission.  MBS  leaves 
the  matter  of  a  credit  line  up  to 
the  station's  discretion. 


Page  16    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


New  FM  Allocations  in  East  Likely 


CBS   Plan   to  Equalize 
Coverage  Supported 
At  FCC  Hearing 

STRONG  likelihood  that  an  alter- 
native plan  of  allocations  for  FM 
stations  in  northeastern  U.  S.  will 
be  adopted  by  the  FCC  appeared 
last  week  following  a  hearing  to 
consider  objections  to  proposed  FM 
assignments  in  the  New  York 
metropolitan  district. 

A  favorable  reception  was  given 
by  the  Commission  to  a  plan  pre- 
sented by  CBS  under  which 
licensees  and  permittees  in  New 
I  York  will  receive  more  uniform 
coverage  than  that  provided  under 
the  FCC  allocations.  In  addition, 
the  average  coverage  of  all  stations 
in  Area  I  would  be  increased  by 
240  square  miles,  or  about  3%. 

'Very  Good' 

"The  plan  looked  very  good,"  E. 
K.  Jett,  engineer  member  of  the 
Commission,  told  Broadcasting  fol- 
lowing the  hearing.  "There  is 
reason  to  believe  a  large  part  of 
it  will  be  accepted."  He  explained 
that  it  would  be  necessary  for  the 
Commission's  engineering  depart- 
ment to  check  the  data  presented 
by  CBS,  which  includes  60  maps, 
before  action  can  be  taken.  He  was 
hopeful  the  assignment  problem 
can  be  cleared  up  this  week. 
1  As  described  by  Joseph  H.  Ream, 
CBS  vice-president,  and  William 
B.  Lodge,  CBS  director  of  engineer- 
ing, the  plan  involves  a  reshuffling 
of  channel  assignments  which  puts 
each  of  the  three  network  licensees 
in  New  York  on  an  identical  basis 
as  far  as  coverage  is  concerned,  as 
is  provided  under  the  FCC  plan, 
but  reduces  the  variation  of  cover- 
age between  the  various  stations 
so  that  all  serve  areas  almost  equal 
in  population. 

Arranged  to  provide  equality  in 
physical  facilities  in  each  market 
insofar  as  possible,  the  plan,  ac- 
cording to  Mr.  Ream,  "avoids  the 
prince-and-pauper  result  which  has 
existed  in  present-day  broadcast- 
ing and  concentrates  competition 
between  stations  in  the  field  of  pro- 
gramming. This  should  ■  result  in 
bringing  the  public  a  better  pro- 
gram service." 

The  CBS  plan  was  supported  by 
NBC,  American  Broadcasting  Co., 
Bamberger  Broadcasting  Co.,  and 
Capt.  W.  G.  H.  Finch,  engineer  and 
inventor. 

To  Avoid  Delay 

A  determination  on  the  part  of 
the  Commission  to  avoid  any 
further  delays  in  establishing  FM 
service  was  shown  during  the  pro- 
ceeding. When  Henry  W.  Ladner, 
assistant  general  counsel  for  NBC, 
suggested  that  hearings  be  held 
to  determine  the  final  allocations, 
Chairman  Paul  Porter  asked :  "How 
is  FM  ever  going  to  get  started 
if  we  start  holding  hearings?" 

Mr.  Ladner  suggested  that  pro- 


NBC  VIEWPOINT  on  FCC  alloca- 
tions for  FM  in  New  York  was 
given  by  Henry  W.  Ladner,  NBC 
assistant  general  counsel. 


gramming  ought  to  be  taken  into 
consideration  in  the  allocation  of 
frequencies,  whereupon  Commis- 
sioner Charles  Denny  inquired  as 
to  how  the  FCC  could  discriminate 
between  networks. 

"By  measuring  the  contribution 
each  has  made  in  the  way  of  pro- 
grams," he  replied. 

"You  mean,  measure  the  length 


NAB,  RMA,  Nets  Meet 
In  New  York  For 
Check  Up 

FINAL  plans  for  nationwide  ob- 
servance of  National  Radio  Week 
Nov.  4-10  were  drafted  at  a  meet- 
ing of  NAB,  Radio  Manufacturers 
Assn.  and  the  networks,  Oct.  18-19 
at  the  Roosevelt  Hotel,  New  York. 

First  time  the  combined  inter- 
ests had  met  for  discussion  of  the 
week's  events,  the  two-day  gather- 
ing reviewed  progress  made  by 
NAB  and  RMA,  along  with  the 
networks'  own  plans.  NAB  was 
represented  by  the  Public  Rela- 
tions Executive  Committee  and 
RMA  by  its  Advertising  Commit- 
tee. 

Tie-in  With  Loan  Drive 

Tie-in  with  the  Treasury's  Vic- 
tory Loan  Drive  will  feature  ob- 
servance of  Radio  Week  according 
to  Willard  D.  Egolf,  NAB  Direc- 
tor of  Public  Relations.  Lt.  (jg) 
David  Levy,  chief,  Radio  Section, 
Treasury's  War  Finance"  Divi- 
sion, has  urged  that  State  war 
finance  chairman  and  other  drive 
officials  appear  on  local  stations 
during  the  week  to  deliver  tributes 
to  the  job  radio  has  done  during 
the  war,  especially  in  promotion  of 
the  war  finance  program. 

RMA  last  week  mailed  to  all  ra- 
dio dealers  in  the  United  States 
packets  of  material  for  promotion 
of  the  week.  NAB  planned  to  mail 
the  ..booklets  to  stations.  Booklets 
suggest  methods  by  which  dealers 


of  the  tail  on  the  coonskin  cap?" 
asked  Chairman  Porter. 

Commissioner  Denny  pointed  out 
the  Commission  wanted  to  avoid 
complicated  hearings  "and  get  FM 
started."  Mr.  Ladner  thought  the 
issue  could  be  determined  by  in- 
formal conferences. 

Frank  Scott,  counsel  for  Bam- 
berger Broadcasting  Co.,  licensee 
of  WBAM,  pointing  out  that  his 
company  was  one  of  the  early 
pioneers  of  FM,  asked  for  98.9  mc 
instead  of  96.9  mc  assigned  by  the 
Commission  but  said  he  would  ac- 
cept the  CBS  proposal  as  prefer- 
able to  that  of  the  FCC. 

He  declared  that  70%  of  the 
programs  carried  over  WBAM  have 
not  been  network  programs  and 
that  the  station  is  neither  owned 
nor  controlled  by  Mutual  and  should 
not  be  regarded  as  a  network  sta- 
tion. He  said  present  plans  do  not 
provide  for  WBAM  originating 
programs  for  an  FM  chain  of 
stations. 

Herbert  Bingham,  counsel  for 
Marcus  Loew  Booking  Agency,  said 
his  client  would  prefer  to  remain 
on   channel  57  instead   of  being 

(Continued  on  page  73) 


ALL  AMERICA  will  officially  rec- 
ognize National  Radio  Week  No- 
vember 4-10,  culminating  the  25th 
anniversary  celebration  that  has 
featured  1945  broadcasting.  Radio 
Manufacturers  Assn.  is  spearhead- 
ing the  week  with  donation  of  a 
symbolic  statuette  to  the  NAB, 
plus  plaques  to  all  radio  stations. 
RMA  and  NAB  have  developed  big 
plans  for  local  celebrations. 


can  join  with  local  stations  in  pro- 
motion efforts. 

Featuring  the  RMA  booklet  is  a 
facsimile  of  President  Truman's 
July  3  letter  to  Broadcasting,  in 
which  the  President  called  for 
maintenance  of  the  American  sys- 
tem of  radio,  with  regulation  by 
natural  forces  of  competition,  and 
saluted  broadcasters  for  their  ef- 
forts in  the  cause  of  freedom. 

Terming  Mr.  Truman's  message 
"a  ringing  challenge",  RMA  point- 


BOOTH  SEEKING  SIX 
MORE  AM  STATIONS 

PLANNING  expansion  of  opera- 
tions in  standard  broadcasting, 
Booth  Radio  Stations  Inc.  has  filed 
applications  for  six  FM  stations  in 
Michigan  and  Indiana.  John  L. 
Booth,  head  of  the  company,  is  the 
owner  of  WJLB  and  WLOU  (FM) 
Detroit. 

The  applicant  is  not  to  be  con- 
fused with  the  Booth  newspapers 
in  Michigan,  which  will  not  be  con- 
nected with  the  operation  of  the 
stations.  However,  Mr.  Booth 
holds  a  minority  interest  in  the 
newspaper  enterprise  which  he  ac- 
quired by  inheritance. 

The  applications  are  for  stations 
in  Flint,  Grand  Rapids,  Kalama- 
zoo, Lansing,  Saginaw,  and  Logans- 
port,  Ind.  All  are  for  1  kw  power 
except  the  last  which  is  for  100  w. 
Estimated  cost  of  the  six  stations, 
according  to  the  applications,  is 
$173,341.  Plans  call  for  network 
affiliations. 

No  question  of  multiple  owner- 
ship is  believed  to  be  involved  in 
the  applications,  as  the  FCC  rules 
do  not  limit  non-network  owner- 
ship of  stations  in  standard  broad- 
casting, provided  they  are  in  dif- 
ferent cities.  Several  companies 
now  own  seven  or  more  stations. 


ed  out:  "That  broadcasting  has 
been  a  tremendous  force  in  the 
prosecution  of  the  war,  and  will 
continue  to  serve  the  nation  in 
whatever  emergency  may  arise  is, 
of  course,  widely  known. 

"For  broadcasting  to  have 
reached  its  present  magnitude  in 
such  a  short  time,  and  to  have  be- 
come so  potent  and  impelling  a 
social  force  is  not  less  than  remark- 
able. 

"This  anniversary  year,  there- 
fore, provides  a  rare  opportunity 
for  the  entire  industry — receiving 
set  manufacturers  as  well  as  broad- 
casters— to  tell  its  own  story. 

"RMA  for  many  years  has  felt 
that  recognition  has  been  due  tht> 
broadcasters  for  their  service  to 
the  people,  and  that  it,  the  RMA, 
would  be  remiss  if  it  did  not  de- 
vote time  and  effort  to  reminding 

(Continued  on  page  71) 


RADIO  manufacturing  leaders  of  two  nations  met  during  the  joint  ses- 
sion of  Radio  Manufacturers  Assn.  and  Canadian  RMA  at  Rye,  N.  Y. 
Executives  of  two  associations  are  (1  to  r)  :  Stuart  D.  Brownlee,  Cana- 
dian RMA  executive  secretary;  R.  M.  Brophy  (Rogers  Majestic  Ltd.), 
Canadian  RMA  president;  R.  C.  Cosgrove  (Crosley  Corp.  v-p),  RMA 
president;  Bond  Geddes,  RMA  executive  v-p. 


Plans  Drawn  for  National  Radio  Week 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  17 


Unsung  Army  Radio  Men  Covered  ETO 

Former  Industry  Personnel  With 
Every  Army  in  Europe 


SOME  OF  RADIO'S  own  .  .  . 
former  managers,  announcers, 
producers  and  writers  serv- 
ing in  the  European  Theater 
as  radio  officers  .  .  .  were  among 
the  most  productive  and  least  pub- 
licized soldiers  in  the  war  while  it 
was  being  fought.  Most  of  them 
served  with  the  public  relations 
offices  and  press  camps  of  the  vari- 
ous commands  and  while  their 
voices  were  heard  weekly  on  the 
NBC  Army  'Hour  and  almost  daily 
on  the  AEFP  Combat  Diary,  their 
work  is  relatively  unknown  as  far 
as  the  American  radio  industry  is 
concerned.  Little  publicity  was 
turned  out  on  them,  partly  because 
they  were  with  fighting  units,  the  lo- 
cation and  activities  of  which  were 
being  kept  secret  much  of  the  time. 

One  of  the  most  interesting  radio 
stories  yet  came  out  of  conquered 
Berlin.  When  the  press  camp  was 
established  for  the  Berlin  District, 
Lt.  George  E.  Fuller  was  one  of 
the  radio  officers.  He  did  the  first 


By  1st  LT.  DON  L.  KEARNEY 


military  broadcast  from  the  city  on 
the  Army  Hour.  A  few  days  later 
when  Military  Government  began 
to  function,  he  called  one  of  the 
MG  offices  to  arrange  some  trans- 
portation. The  officer  in  charge 
wasn't  in,  but  his  secretary,  a  Ger- 
man girl,  took  Fuller's  message. 

When  the  officer  called  Fuller 
back  he  had  this  to  say:  "Lt. 
Fuller,  we've  got  your  transporta- 
tion all  set.  By  the  way,  I  didn't 
know  who  you  were  when  I  got 
your  message,  but  my  secretary 
knows  you  well.  You  see,  she  lis- 
tened to  your  broadcasts  to  the 
United  States  and  the  BBC'  since 
last  fall.  She's  told  me  every  place 
you've  been.  She  used  to  be  on  the 
German  propaganda  monitor  serv- 


Rep.  Patterson's  Ire  Aroused 
By  Script  Inquiry;  Fight  Looms 

the  Committee  he  would  support 
the  commentators  in  question. 

Rep.  Patterson  charged  that  "big 
interests"  doubtless  were  behind 
the  move  "to  intimidate  commenta- 
tors". His  prepared  statement  said : 
Committee  'Un-American' 
"The  California  Congressman 
took  up  the  cudgel  for  the  11  na- 
tionally known  commentators  who 
have  been  subpenaed  with  their 
scripts.  Walter  Winchell,  William 
S.  Gailmor,  Hans  Jacob,  John  W. 
Undercook  (sic),  Lisa  Sergio,  Jo- 
hannes Steel,  Sydney  Walton,  J. 
Raymond  Walsh,  Frank  Kingdon, 
Cecil  Brown  and  Raymond  Swing 
have  all  been  wired  support  on 
their  case  by  Patterson."  The  state- 
ment quoted  the  Congressman  as 
saying:  "The  Committee  has  a  past 
record  which  in  itself  is  un-Amer- 
ican and  its  procedures  totally  dis- 
regard the  guarantees  laid  down 
by  the  Constitution." 

The  New  York  Post  quoted  Rep. 
Murdock  (D-Ariz.),  member  of 
the  Committee,  as  deploring  re- 
lease of  the  names  of  commenta- 
tors whose  scripts  were  requested. 
He  said  a  general  investigation  had 
been  approved  by  the  Committee, 
but  that  he  could  see  no  point  in 
mentioning  names  until  some  ac- 
cusation was  made. 

A  spokesman  asserted,  contrary 
to  Rep.  Patterson's  charges,  that 
no  subpenaes  were  issued  for  any 
scripts.  The  Committee  staff  also 
denied  that  scripts  had  been  re- 
quested of  Walter  Winchell,  John 
W.  Vandercook,  Lisa  Sergio  or 
Frank  Kingdon,  although  they 
pointed  out  that  the  Committee 
may  ask  for  scripts  of  all  com- 
mentators if  necessary  in  its  study 
of  radio. 


A  FIGHT  in  the  House  over  re- 
quests of  the  House  Committee  on 
Un-American  Activities  for  scripts 
of  seven  commentators  [Broadcast- 
ing, Oct.  15]  was  threatened  late 
last  week  as  Rep.  Ellis  Patterson 
(D-Cal.)  charged  that  the  Com- 
mittee's action  resulted  in  the  dis- 
missal of  three  of  the  commenta- 
tors. 

He  also  announced  he  would  cir- 
culate a  petition  to  force  a  rule  on 
H.  Res.  58,  introduced  last  spring 
by  himself  and  Rep.  Frank  E.  Hook 
(D-Mich.)  to  terminate  the  Un- 
American  Activities  Committee. 

Patterson  Statement 

A  statement  released  by  Rep. 
Patterson's  office  said:  "Aroused 
by  the  latest  action  of  the  Un- 
American  Activities  Committee,  in 
causing  three  radio  commentators 
to  have  been  given  notice  by  their 
sponsors  since  their  scripts  were 
subpenaed,  Rep.  Ellis  Patterson 
(D-Cal.)  said  in  an  interview: 

"  'Demanding  these  scripts  from 
radio  commentators  is  in  complete 
violation  of  the  principle  of  free 
speech.  When  we  intimidate  people 
by  scrutinizing  what  they  say, 
through  such  methods,  we  are  cur- 
tailing and  suppressing  their  right 
to  think  in  the  open.'  " 

On  Thursday,  Rep.  Patterson 
was  joined  in  his  denunciation  of 
the  Committee  by  William  Z.  Fos- 
ter, chairman  of  the  Communist 
Party.  Testifying  before  the  Com- 
mittee which  is  investigating  Com- 
munist activities,  Mr.  Foster  vig- 
orously objected  to  the  request  for 
scripts  addressed  to  stations  and 
networks  on  which  the  commenta- 
tors broadcast.  He  termed  the  ac- 
tion "un-American"   and  assured 

Page  18    •    October  22,  1945 


ice  and  one  of  her  regular  listening 
posts  was  your  Ninth  Army  Press 
Camp  transmitter."  The  girl  had 
proven  to  the  satisfaction  of  the 
MG  officials  that  she  wasn't  a  Nazi, 
despite  the  job  she'd  had,  and  was 
now  working  for  the  Americans. 

When  the  Operation  OVERLORD 
(D-Day  invasion)  was  being 
planned,  radio  officers  were  assigned 
to  two  main  units  in  England:  1) 
European  Theater  headquarters 
(ETOUSA),  2)  1st  US  Army 
Group  (FUSAG),  the  field  forces 
under  Gen.  Bradley.  Initially  there 
were  none  with  Supreme  Headquar- 
ters, although  Col.  Ed  Kirby  (for- 
merly WSM  Nashville  and  NAB) 
Chief  of  the  War  Dept.  Bureau  of 
Public  Relations  Radio  Branch,  on 
temporary  duty  with  SHAEF,  was 
directing  radio  policy  guidance  for 
the  forces  under  SHAEF  command. 
Lt.  Col.  Brooks  Watson,  now  back 
with  WMBD  Peoria,  was  chief  ra- 
dioman for  ETOUSA,  and  Lt.  Col. 
Howard  Nussbaum,  former  NBC 
director,  for  the  field  forces. 

D-Day  found  two  Army  radio 
men  going  on  the  beaches,  Lt.  Jack 
Hansenn,  a  former  KYSM  Man- 
kato,  Minn,  announcer,  and  Lt. 
Fuller,  who  before  entering  the 
service  had  been  with  NBC  New 
York  and  WFBR  in  Baltimore. 

Fuller  was  accompanying  Tom 
Grandin,  then  an  American  Broad- 
casting Co.  reporter,  but  when  they 
lost  their  recording  equipment  in 
the  surf  and  Grandin  was  injured, 
both  returned  to  the  United  King- 
dom. Fuller  carried  back  with  him 
the  first  press  as  well  as  radio  eye- 
witness stories  of  the  European 
ground  invasion. 

The  1st  Army  Press  Camp  came 


into  being  on  the  beach  under  the 
management  of  Maj.  (now  Lt.  Col.) 
James  Quirk,  former  WFIL  Phila- 
delphia account  executive,  with  Lt. 
Hansenn  as  radio  officer.  When  the 
3rd  Army  became  operational  at 
the  time  of  the  breakthrough  near 
St.  Lo,  Capt.  Don  Witty,  former 
NBC  writer,  became  its  radio  offi- 
cer. When  Gen.  Simpson's  9th  Army 
got  into  the  fight,  Lt.  Fuller  had 
that  radio  assignment.  Col.  Nuss- 
baum and  his  able  aide,  Capt. 
Bob  Hibbard,  a  former  WGN 
writer,  remained  with  the  EAGLE 

WRITER  Don  Kearney  fought 
through  the  Ardennes  offensive, 
wears  the  Infantryman's  Medal.  A 
veteran  of  WAGE  Syracuse  and 
USO  radio,  he  sees  the  need  for 
continued  radio  coverage  of  activ- 
ities of  the  Occupation  Troops.  "The 
radio  officers  in  Europe  look  with 
hope  to  the  industry  at  home." 

(12th  Army  Group)  headquarters 
(FUSAG  was  renamed  12th  Army 
Group  in  France)  until  they 
reached  Luxembourg. 

Then  they  set  up  a  shortwave 
transmitter  in  the  city  and  ran  the 
Army  Hour  and  other  programs 
from  there,  all  the  time  supervising 
radio  coverage  by  the  frontline 
Army  radio  reporters.  Maj .  Thomas 
J.  Dougall,  former  writer  of  the 
Lone  Ranger  and  other  WXYZ  De- 
troit features,  joined  Lt.  Hansenn 
at  1st  Army  in  late  June  before 
the  St.  Lo  breakthrough  made  Nor- 
mandy a  safe  place  to  be.  Together 
they  worked  on  Army  Hour  spots 
and  on  Combat  Diary  in  coopera- 
tion with  Lt.  Col.  David  Niven, 
peacetime  film  actor  who  was  Brit- 
ish co-director  of  the  allied  radio 
service,  AEFP. 

A  short  time  later  Capt.  Witty 
was  joined  at  3rd  Army  by  Sgt. 
Charles  McCuen  of  Des  Moines, 
(Continued  on  page  75) 


WCAM  and  WTNJ  Are  Denied 
Renewals;  WCAP  Is  Rebuked 


FCC  last  week,  in  a  17-page  de- 
cision, undertook  to  unravel  the 
intricate  problems  facing  three 
New  Jersey  time-sharers. 

Untangling  the  labyrinth  of  com- 
plications, it  seems  that  three  ra- 
dio stations  in  New  Jersey  operat- 
ing on  the  same  frequency  on  a 
share-time  basis  were  unable  to 
agree  among  themselves  upon  a 
division  of  time.  Two  of  the  sta- 
tions, therefore,  asked  to  be  al- 
lowed to  share  the  time  used  by  the 
third  while  the  third  asked  for  un- 
limited time  on  the  frequency  and 
the  assignment  of  a  different  fre- 
quency to  the  other  two. 

Consolidating  the  various  re- 
newal and  modification  applications 
of  the  three  stations,  the  Commis- 
sion started  work  on  the  problem 

BROADCAST 


back  in  1940,  held  hearings  in  late 
1941  and  again  in  1943,  and  has 
since  received  additional  evidence 
on  the  case.  Exploring  the  ramifi- 
cations involved,  the  Commission, 
among  other  things  discovered: 

1.  The  first  station,  WCAM 
Camden,  operated  by  the  city 
of  Camden,  had  transferred  ap- 
proximately 85  per  cent  of  its 
time  to  a  company  which  was 
under  no  obligation  to  render 
a  public  service  and  which 
could  subject  the  licensee  to 
court  action  if  it  attempted  to 
interfere  with  the  selection  of 
programs.  The  contract  be- 
tween the  station  and  the  com- 
pany has  since  become  the  sub- 

(Continued  on  page  7-4) 
NG    •    Broadcast  Advertising 


IOWA  IS  THE  NATION'S  : 
FIRST  FARM  MARKET-  i 


• 

and  WHO's  Farm  Service 
Programming  HELPS 
TO  KEEP  IT  THAT! 

The  State  of  Iowa  containing  only  1.3%  of  the 
land  in  the  U.  S.  (but  containing  25°/0  of  all  the 
Nation's  Grade  A  farm  land )  produces  more  than 
10%  of  all  America's  food  suppply.  Iowa  is  the 
FIRST  state  in  the  production  of 

Corn  (18%  of  U.  S.  total) 

Hogs  (20%  of  U.  S.  total) 

Livestock 

Eggs 

Poultry 

Oats 

Iowa  is  also  FIRST  in  the  number  of  both  horses 
and  tractors  used,  value  of  farms,  total  value  of 
farm  property.  Iowa's  total  farm  income  in  1944 
was  $1,479,181,000. 

The  cash  income  of  the  average  Iowa  farmer  is 
the  highest  in  the  Midwest — second  highest  in  the 
Nation.  The  Iowa  farmer  is  tops  in  his  trade.  Com- 
pare these  figures  for  1944: 

Iowa    farmers    averaged  $7,562 

Illinois  farmers        "  5,870 

Nebraska  farmers     "  5,633 

Minnesota  farmers    "  4,292 

Missouri  farmers      "  2,952 


WHO  IS  PREFERRED  6  to  1 
BY  IOWA  FARMERS! 

As  shown  by  the  Iowa  Radio  Audience  Survey, 
62.9%  of  Iowa's  farmers  "listen  most"  (daytime) 
to  WHO — as  compared  with  11.4%  for  the  next 
station. 

This  overwhelming  preference  with  Iowa  farmers 
is  a  result  of  spectacular  Farm  Service  Program- 
ming which  aims  at  far  more  than  mere  enter- 
tainment of  WHO's  rural  listeners.  WHO  helps 
Iowa  farmers  to  be  better  and  more  prosperous 
business  men.  "The  Corn  Belt  Farm  Hour",  broad- 
cast every  Saturday  noon,  plus  24  other  special 
farm  service  programs  every  week — the  famed 
Corn  Belt  Plowing  Match,  the  Radio  Corn  Festival, 
the  Master  Pork  Producers'  Project,  the  Radio 
Farm  Institute,  the  National  Tall  Corn  Sweepstakes 
— all  contribute  to  Iowa  farming  as  well  as  to 
WHO's  preference  by  Iowa  farmers. 

TO  SUM  IT  UP  

Iowa  is  America's  first  farm  market.  WHO  has 
played  an  important  part  in  the  increase  of  Iowa 
farm  crops  from  $643,077,000  in  1939  to  more 
than  double  that  figure  in  1944.  And  that  is  why 
WHO  is  the  preferred  radio  station  for  62.9%  of 
Iowa's  rural  people. 

+  WHO  for  Iowa  PLUS  + 

Des  Moines    .    .    .  50,000  Watts 

B.  J.  Palmer,  President  J.  O.  Maland,  Manager 

FREE  &  PETERS,  Inc.,  National  Representatives 


ADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  19 


Petrillo,  Net  Heads  Discuss  FM  Music 


AFM   Claims  Contracts 
Bar  Duplications 
Of  Programs 

SUMMONED  by  a  telegram  assert- 
ing that  the  dual  broadcasting  of 
musical  programs  on  FM  as  well 
as  standard  transmitters  is  a  di- 
rect violation  of  their  contracts 
with  the  American  Federation  of 
Musicians,  representatives  of  the 
four  major  networks  met  last  Wed- 
nesday afternoon  in  the  office  of 
James  C.  Petrillo,  AFM  president. 

After  a  thorough  discussion  of 
FM's  past,  present  and  probable 
future  and  its  effect  on  employ- 
ment of  musicians,  the  meeting  ad- 
journed with  Mr.  Petrillo  stating 
that  he  would  consider  what  he  had 
been  told  and  would  let  the  net- 
work executives  hear  from  him 
then.  Meeting  was  described  as  com- 
pletely friendly  throughout,  devoid 
of  demands,  threats  or  ultimatums. 
Net  Representatives 

NBC  was  represented  by  Niles 
Trammell,  president,  and  Frank  E. 
Mullen,  vice-president  and  general 
manager;  American  by  Joseph  Mc- 


Plotkin  Queried  About 
Public  Interest 
By  Court 

WHETHER  concealed  ownership 
can  be  interpreted  by  the  FCC  as 
not  in  the  '  public  interest,  conven- 
ience and  necessity"  is  a  question 
to  be  decided  by  the  U.  S.  Court  of 
Appeals  for  the  District  of  Colum- 
bia in  the  Commission's  denial  to 
renew  the  license  of  WOKO  Al- 
bany, N.  Y. 

At  argument  before  a  three-jus- 
tice panel  of  the  Court  last  Thurs- 
day, William  J.  Dempsey,  counsel 
for  WOKO  In?.,  the  licensee,  con- 
tended that  FCC  did  not  take  into 
consideration  the  15  years  of  pub- 
lic service  given  the  people  of 
Albany  by  the  corporation.  Harry 
M.  Plotkin,  FCC  assistant  general 
counsel  and  chief  of  litigation, 
argued  that  the  Commission  was 
justified  in  denying  the  renewal 
because  it  developed  after  investi- 
gation and  hearings  that  Sam 
Pickard,  former  Federal  Commu- 
nications Commissioner,  owned  a 
24%  interest  in  WOKO  Inc.  that 
was  not  reported  to  the  FCC. 

First  Radio  for  Two 

Associate  Justices  E.  Barrett 
Prettyman  and  Wilbur  K.  Miller, 
recently  named  to  the  Court 
[Broadcasting,  Oct.  1],  sat  on 
their  first  radio  case  with  Chief 
Justice  D.  Lawrence  Groner.  Ques- 
tioning by  both  Justices  Prettyman 
and  Miller  developed  these  facts: 
1.  That  the  Communications 

Act  does  not  require  the  FCC 


Donald,  counsel,  and  John  H.  Nor- 
ton Jr.,  station  relations  manager; 
Mutual  by  Robert  D.  Swezey,  vice- 
president  and  general  manager,  and 
Theodore  C.  Streibert,  executive 
vice-president;  CBS  by  Frank  K. 
White,  vice-president  and  treasurer. 

Mr.  Petrillo  reviewed  former  dis- 
cussions of  FM  between  the  union 
and  the  broadcasters,  including  the 
demonstration  of  this  type  of  broad- 
casting put  on  by  NBC  at  the  mid- 
winter meeting  of  the  AFM  inter- 
national executive  board  in  Chicago 
a  year  and  a  half  ago,  and  the 
union's  protest  a  year  ago  over  the 
duplication  of  network  musical  pro- 
grams on  FM  stations  operated  by 
the  owners  of  standard  affiliate  sta- 
tions. A  meeting  planned  at  that 
time  on  the  subject  never  material- 
ized. Now  he  wanted  to  know  about 
the  present  status  of  FM  and  why 
the  musicians  should  not  be  paid  for 
this  dual  use  of  their  performances. 

The  broadcasters,  with  Mr. 
Trammell  and  Mr.  White  making 
the  major  part  of  the  presentation, 
explained  that  the  duplicate  broad- 
casts are  permitted  as  a  favor  to 
affiliates  and  as  an  aid  to  future 
development  of  FM  broadcasting. 


QUESTION  of  whether  the  FCC 
can  determine  "public  interest,  con- 
venience and  necessity"  through 
concealed  minority  ownership  in  a 
licensee  corporation  was  placed  be- 
fore U.  S.  Court  of  Appeals  for 
District  of  Columbia  last  week  in 
argument  in  the  appeal  of  WOKO 
Inc.,  licensee  of  WOKO  Albany, 
N.  Y.,  from  Commission  decision 
denying  renewal  of  license. 


to  make  a  specific  regulation 
requiring  the  listing  of  benefi- 
cial stockholders. 

2.  That  the  Commission  con- 
tends one  of  the  "basic  ele- 
ments" in  judging  whether  a 
licensee  can  operate  in  the 
public  interest,  convenience  or 
necessity  is  "a  man's  ability 
to  tell  the  truth". 

Mr.  Dempsey  argued  that  the 
only  dispute  at  issue  was  whether 
Harold  E.  Smith,  general  manager 
and  25%%  owner  of  WOKO,  knew 
in  1934  when  the  Pickard  stock  was 
transferred  on  record  to  R.  K. 
Phelps,  Mr.  Pickard's  brother-in- 
law,  that  Mr.  Phelps  "was  really  a 
dummy". 

Mr.  Dempsey  contended  that  Mr. 
Pickard's  interest,  even  in  combina- 
tion with  any  other  stockholder,  did 
not  constitute  control  and  therefore 
the  Commission  could  not  be  con- 
cerned about  it. 

"The  Commission  didn't  concern 
itself  with  the  future  operations  of 
the  station,"  he  said.  "They  wanted 
to  punish  Smith  and  Pickard." 

Mr.  Plotkin  told  the  Court  that 
"until  1937  or  38"  the  FCC  asked 


They  pointed  out  that  at  present 
most  FM  receivers  are  combination 
sets  also  able  to  tune  in  standard 
broadcasts,  so  that  FM  listeners 
were  not  additional  listeners  but 
merely  a  part  of  the  normal  stand- 
ard audience.  They  explained  that 
the  advertisers  whose  programs  are 
broadcast  by  both  FM  and  AM 
make  no  extra  payments  to  the  net- 
works for  this  service  and  that  the 
networks  do  not  pay  the  stations, 
so  there  is  no  additional  revenue 
from  it  at  present.  Therefore,  they 
argued,  there  should  be  no  addi- 
tional payments  to  musicians  or 
other  performers. 

Source  of  Employment 

The  radio  delegation  described 
FM  as  a  source  of  increased  em- 
ployment for  musicians  as  it  de- 
velops, citing  the  eventual  increase 
in  the  number  of  stations  this  new 
medium  will  create  and  the  eventual 
employment  of  musicians  by  each  of 
these  new  stations.  Wage  scales, 
they  said,  should  be  set  when  this 
development  has  occurred  and 
should  be  prepared  in  accordance 
with  the  income  of  FM  stations  at 
that  time. 


licensee  corporations  for  the  names 
of  stockholders  of  record.  Since 
that  time,  however,  Commission 
rules  provide  that  the  licensee  cor- 
porations must  state  'who  the 
record  owner  is  and  the  beneficial 
owner". 

Authorizes  FCC 

Justice  Miller  asked  if  the  statute 
requires  the  Commission  to  deter- 
mine the  beneficial  ownership.  Mr. 
Plotkin  said  it  does  not  require, 
but  authorizes  the  Commission  to 
make  such  determination.  "The 
Commission  has  a  good  deal  of 
latitude  and  discretion  in  the  li- 
censing of  stations,"  he  added.  Mr. 
Plotkin  told  the  Court  the  WOKO 
record  showed  a  "misrepresenta- 
tion as  to  the  beneficial  owner,  not 
as  to  the  owner  of  record". 

Justice  Prettyman  said:  "The 
Act  says  public  interest,  conven- 
ience and  necessity.  How  do  you 
fit  that  into  your  argument?" 

Mr.  Plotkin  cited  Section  308(b) 
and  312(a)  of  the  Act  and  de- 
clared: "We  say  one  of  the  basic 
elements  is  a  man's  ability  to  tell 
the  truth."  He  contended  that  un- 
der the  Communications  Act  the 
Commission  is  authorized  to  revoke 
a  license  in  case  of  false  state- 
ments. 

Commission  counsel  said  WOKO 
Inc.  could  reorganize  and  file  an  ap- 
plication for  the  WOKO  facilities 
"and  we  would  have  to  consider  it" 
but  that  WOKO.  had  taken  no  such 
steps.  Mr.  Dempsey,  in  rebuttal, 
countered  that  WOKO  had  offered 
a  reorganization  plan  whereby  Mr. 
Pickard  would  be  out,  and  Mr. 
Smith   and   Raymond   M.  Curtis, 


3  Stations  Nearing 
Union  Agreement 

WAPO,  WRBL,  WGPC  Are 
Reported  in  Negotiations 

THREE  MORE  stations  whose  dis- 
putes with  local  unions  of  Amer- 
ican Federation  of  Musicians  have 
threatened  the  entire  CBS  and 
NBC  networks  were  reported  to  be 
nearing  agreements  with  AFM  lo- 
cals late  last  week. 

R.  G.  Patterson,  manager  of 
WAPO  Chattanooga,  NBC  outlet, 
said  an  agreement  calling  for  a 
"25  to  30%"  increase  in  pay  for 
six  staff  muscians  had  been  reached 
by  the  station  and  the  local  and 
was  expected  to  be  signed  Saturday 
or  today  (Oct.  22). 

Two  CBS  outlets  in  Georgia, 
WRBL  Columbus  and  WGPC  Al- 
bany, were  reported  by  spokesmen 
to  have  reached  "a  general,  tenta- 
tive agreement"  with  the  local.  But 
the  spokesmen  said  no  contract  had 
been  formulated  and  that  negotia- 
tions were  continuing. 

Both  WRBL  and  WGPC  are 
owned  by  members  of  the  J.  W. 
Woodruff  family.  The  union  is  un- 
derstood to  be  demanding  employ- 
ment of  one  musician;  it  was  on 
this  point  that  the  "tentative  agree- 
ment" was  said  to  have  been 
reached.  The  station  has  had  no 
union  contract  heretofore,  spokes- 
men reported. 

Mr.  Patterson  said  WAPO  has 
been  using  the  services  of  only  one 
of  its  six  staff  musicians:  a  pianist 
who  he  said  was  used  half  an  hour 
a  week.  The  old  contract  expired 
Aug.  13. 

Contracts  with  WAPO  WRBL 
and  WGPC  would  take  away  the 
last  stations  of  those  which 
AFM  cited  when  it  pulled  musi- 
cians off  Fitch  Bandwagon  and 
Carnation  Hour  on  NBC  Sept.  30 
and  Oct.  1  and  Prudential  Family 
Hour  on  CBS  Oct.  7.  Two  others 
on  the  list,  WSMB  New  Orleans 
and  WDOD  Chattanooga,  have 
signed  contracts  [Broadcasting, 
Oct.  8,  15]. 


also  25%%  owner,  would  divest 
themselves  of  control,  but  that  the 
FCC  had  denied  licensee's  petition 
for  rehearing  in  which  the  reor- 
ganization was  set  forth.. 

Two  applications  for  the  facili- 
ties of  WOKO  have  been  filed  since 
the  Commission  announced  its  de- 
cision late  last  May  [Broadcast- 
ing, April  2].  A  few  weeks  ago 
Albany  Broadcasting  Co.,  composed 
of  Albany  businessmen,  filed  for 
1460  kc  with  500  w  nights  and  1 
kw  days  [Broadcasting,  Sept.  3]. 
A  fortnight  ago  Fort  Oo-ange 
Broadcasting  Co.,  composed  of  Al- 
bany and  Troy  businessmen  and 
women,  filed  for  the  same  facili- 
ties, but  seeking  power  of  5  kw 
[Broadcasting,  Oct.  15]. 

License  of  WOKO  has  been  ex- 
tended to  Nov.  30  on  a  temporary 
basis,  pending  outcome  of  the  ap-  '  f 
peal.  Mr.  Dempsey  asked  that  the 
FCC  decision  be  reversed  and  the 
case  be  remanded  to  the  Commis- 
sion. 


FCC  Ignored  Service,  WOKO  Argues 


Page  20    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


It  will  be  pretty  again 


Oh,  sure,  it's  barren  and  bleak  and  all  undressed  .  .  . 
but  the  shape  is  there  and  leaves  will  make  it  beautiful 
once  again. 

That's  just  about  the  way  smart  manufacturers  and 
alert  advertisers  are  thinking  about  their  own  blighted 
markets.  Territories  that  have  been  neglected  .  .  . 
shorn  of  merchandise  and  sales  attention. 

They  are  puny  skeletons  now  .  .  .  maybe  even  ugly 
.  .  .  but  there's  going  to  come  a  time ! 

And  that's  when  you'll  want  an  advertising  medium 
that  delivers.  In  radio,  in  the  country's  sixth  largest 
city  ...  an  independent  does  the  big  job.  W-I-T-H,  in 


Baltimore,  delivers  more  listeners-per-dollar-spent  than 
any  other  station  in  this  five-station  town.  Facts  to 
prove  it  are  available. 

And  if  your  job  is  setting  up  radio  budgets,  you  owe 
it  to  yourself  to  see  those  facts. 

^^^0  Baltimore,  Md. 

Tom  Tinsley,  President    •    Represented  Nationally  by  Headley-Reed 


TRIPLE  COVERAGE 

where  it  Counts 


British  Resume  Prewar  TV, 
U.  S.  Advised  to  Follow  Suit 


WCMI  will  sell  for  you  on  a  low  cost  per  listener  basis 
in  this  busy  industrial  tri-state  market  .  .  .  Coverage 
where  it  counts  most. 


•  Only  8.5  miles  from  the  WCMI  Transmitter  to 
the  center  of  population  in  Huntington,  W.  Va. 

•  The  Retail  Sales  Total  for  counties  in  WCMI 
Primary  Area — over  $90,000,000  (1944). 

•  There  are  53,451  Radio  Homes  and  289,617 
people  in  the  WCMI  Primary  and  Secondary 
Areas. 


JOSEPH  B.  MATTHEWS, 


NUNN  STATIONS 

WCMI,  Ashland,  Ky. 

Huntington,   W.  Va. 

WLAP,    Lexington,  Ky. 

WBIR,  Knoxville,  Tenn. 

KFDA,  Amarillo,  Tex. 
Owned  and  oper- 
ated by  Gilmore  N. 
Nunn  and  J.  Lindsay 
Nunn. 


WCMI 


A   NUNN  STATION 


Huntington,  W .  Va. 
Ashland,  Kentucky 

REPRESENTED  BY  THE  JOHN  E.  PEARSON  CO. 


AN  AFFILIATE  OF  CBS 

Page  22    •    October  22,  1945 


BRITISH  television  is  being  re- 
sumed on  prewar  standards,  with 
first  test  transmissions  scheduled 
in  the  near  future  and  public  serv- 
ice to  be  started  as  soon  as  the  re- 
turn of  video  technical  and  pro- 
gram experts  from  the  fighting 
services  permits.  William  J.  Haley, 
director  general  of  the  BBC,  ex- 
pressed these  views  in  an  address 
from  London  to  the  Monday  lunch- 
eon meeting  of  the  Television  In- 
stitute held  Monday  and  Tuesday 
at  the  Commodore  Hotel,  New 
York. 

Two-day  session,  comprising 
panel  meetings  on  programming, 
operations,  production,  manage- 
ment, advertising  and  merchandis- 
ing, and  roundtable  seminars  on 
directing,  writing,  producing,  act- 
ing, education,  special  events,  em- 
ployment and  retailing,  was  con- 
ducted under  the  auspices  of  Tele- 
visor magazine,  and  was  attended 
by  some  450  persons.  Irwin  Shane, 
editor  and  publisher,  announced 
the  Institute  as  the  first  of  an  an- 
nual series. 

Mr.  Haley  pointed  out  that  when 
"it  became  clear  that  one  of  the 
problems  that  would  face  televi- 
sion after  the  war  was  whether 
it  was  to  go  on  where  it  left  off  or 
whether  there  should  be  a  delay 
while  some  even  more  highly  de- 
veloped system  was  perfected,"  the 
British  Government  appointed  a 
committee  to  decide  the  problem. 
The  committee's  unanimous  deci- 
sion, he  said,  "was  to  get  televi- 
sion going  for  the  public  at  the 
earliest  possible  time  after  the 
war." 

Mr.  Haley  continued:  "If  at 
some  stage  in  our  geographical 
progress  we  discover  that  the  new 
and  perfected  system  has  become 
a  practical  proposition,  then  we  will 
run  the  two  systems  in  parallel, 
side  by  side.  The  owners  of  sets 
capable  of  receiving  the  present 
system  will  be  given  a  guarantee 
of  so  many  years  service." 

Similar  Guarantee  in  U.S. 

A  similar  guarantee  for  Ameri- 
can set-owners  and  broadcasters 
was  asked  at  the  Monday  morning; 
operations  panel  by  its  chairman, 
Dr.  Alfred  N.  Goldsmith,  consult- 
ing video  engineer.  After  a  dis- 
cussion of  the  studio  and  transmit- 
ting apparatus  needed  for  televi- 
sion broadcasting,  during  which 
Howard  L.  Perdiue  of  General 
Electric  Co.  reported  that  a  5  kw 
video  set-up  would  cost  $73,650  and 
a  50  kw  station  $268,500,  plus  the 
cost  of  buildings  and  installation, 
Dr.  Goldsmith  stated:  "It  is  abso- 
lutely unfair  to  ask  anyone  to  go 
into  television  broadcasting  unless 
he  is  guaranteed  ten  years  of  oper- 
ation without  change  in  stand- 
ards." 

James    Lawrence    Fly,  former 


FCC  chairman,  speaking  at  the 
Monday  luncheon,  said  that  "with 
all  deference  to  the  BBC"  the 
American  system  of  broadcasting 
supported  by  advertising  "is  the 
only  one  which  can  carry  the  load." 
Hailing  television  as  having  the 
potential  "which  will  overshadow 
all  other  media  of  advertising," 
Mr.  Fly  declared  that  "only  the 
generous  support  of  American  in- 
dustry and  advertising  will  create 
and  maintain  a  national  system  of 
the  quality  we  have  a  right  to  look 
forward  to." 

In  a  detailed  analysis  of  media 
costs  presented  at  the  Tuesday 
morning  panel  on  advertising, 
Paul  Raibourn,  president  of  Tele- 
vision Productions,  showed  that 
radio  delivers  a  sales  message  at 
a  cost  of  two-tenths  of  a  cent  per 
listener,  magazines  at  three-tenths 
to  four-tenths  of  a  cent  per  reader, 
and  newspapers  at  a  cost  of  a  half- 
cent  per  reader.  Television  today, 
he  said,  costs  more  than  sound  ra- 
dio to  produce,  but  he  predicted 
that  when  television  becomes  a  de- 
veloped factor  in  advertising  the 
production  costs  will  be  cut  to  only 
half  again  as  much  as  sound  ra- 
dio. 

Durbin  Speaks 

Charles  J.  Durbin,  assistant  di- 
rector of  advertising,  U.  S.  Rub- 
ber Co.,  in  a  talk  illustrated  with 
slides,  described  the  experience  of 
his  company  in  dramatizing  their 
products  on  television,  and  Ray 
Nelson,  vice-president,  Charles  M. 
Storm  Co.,  related  some  of  this 
agency's  experiments  with  this 
new  advertising  medium.  Richard 
Manville,  research  consultant, 
chairman  of  the  panel,  pointed  out 
that  television  will  be  a  successful 
advertising  medium  when  the  ad- 
vertiser begins  to  get  back  a  dol- 
lar plus  for  every  dollar  spent  for 
television  and  urged  the  industry 
to  start  now  to  collect  case  his- 
tories on  the  effectiveness  of  all 
commercial  video  programs  in  mak- 
ing sales  or  pulling  mail  as  a  guide 
for  the  future. 

Describing  tests  of  "every  sort 
of  program  fare  possible"  made  by 
WABD,  DuMont  station  in  New 
York,  Samuel  H.  Cuff,  general 
manager,  said  that  televiewers, 
whether  in  New  York  or  an  iso- 
lated hamlet  are  "folks  at  home" 
who  want  friendly,  sincere,  honest 
unsophisticated  entertainment. 

Other  speakers  at  the  two-day 
Institute  included ;  Richard  Hub- 
bell,  production  manager  and  tele- 
vision consultant  of  the  Crosley 
Corp.  broadcast  division;  Paul  Al- 
ley, video  film  director  of  NBC- 
Harvey  Marlowe,  television  con- 
sultant to  American ;  Helen  Rhodes, 
producer  at  WRGB,  the  GE  sta- 
tion at  Schenectady;  Worthington 
(Continued  on  page  88) 


BROADCASTING    •    Broadcast  Advertising 


LEONARD  P.  REAUME 


Greatest  Construction  Program  in  City's  History  Predicted 

Steam  shovels  are  gouging  the  earth  and  riveting  machines  are  hammering  out  the  first 
_lively  staccato  in  a  Detroit  building  program  which  experts  believe  will  surpass  any- 
thing in  the  city's  history.  This  program  covers  all  types  of  building  from  new  factories 
to  new  homes;  from  extensive  additions  on  present  buildings  to  complete  remodelling 
jobs.  Here  are  typical  observations  by  authorities: 


LEONARD  P.  REAUME,  past  president  of  the 
National  Association  of  Real  Estate  Boards 
and  the  Detroit  Real  Estate  Board,  recently 
said:  "With  the  business  of  war  at  an  end 
Detroit  industries  have  a  collosal  demand 
for  their  products.  It  will  take  years  of  the 
highest  possible  production  to  catch  up  on 
existing  demands  .  .  .  Detroit  is  like  an  over- 
grown child,  it  needs  everything." 


WILLIS  H.  HALL,  manager  of  the  industrial 
department,  the  Detroit  Board  of  Commerce 
said:  "There  are  only  2,500  acres  of  indus- 
trial land  available  in  Detroit,  and  over  half 
of  this  is  owned  by  industries  planning  new 
construction  ...  As  for  the  construction  pic- 
ture in  general  we  haven't  seen  anything 
yet  in  this  town  compared  to  what  is  coming." 


Another  basic  industry  is  just  swinging  into  action  and  a  new  era  of  prosperity  is 
dawning  for  Detroit  as  the  great  automobile  industry  gets  into  production  on  its  first 
postwar,  6,000,000,  car  year.  Raise  your  quotas  and  keep  your  sales  sights  trained 
on  this  market.  And  remember,  WWJ,  America's  pioneer  radio  station,  is  the 
preferred  station  in  Detroit. 


N8C  flmic  Netweek 
<      Ste«o»  WEN  A 
TtttvbitMi  CJ\  Pending 


UIUIJ 


America's  Pioneer  Broadcasting  Station — First  in  Detroit 
Owned  and  Operated  by  The  Detroit  News 
950  KILOCYCIES-5000  WATTS 

IE  GEORGE  P.  HQLLINGBERY  COMPAN 

National  Representatives 


MARKET 


Scores  of  powerful  locomotives  like  this  one 
operate  in  Utah  on  four  trunk  line  railroads. 
Through  this  state  goes  70%  of  the  nation's 
enormous  east-west  rail  traffic. 

Approximately  20,000  Utah  residents  work  for 
the  railroads.  They  receive  about  $50,000,000  a 
year  in  wages  and  salaries — nearly  $1,000,000  a 
week.  This  spendable  income  is  an  important  fac- 
tor in  Utah's  business  vitality. 

Local  Advertisers  Know 
KDYL  Brings  Results 

Railroad  men  and  their  families  look  to  KDYL 
for  their  favorite  network 
shows  and  for  local  features 
that  sparkle  with  showman- 
ship. Local  and  national 
firms  know  by  experience 
that  sales  messages  on  this 
station  bring  results. 


mm 


National  Representative:  John  Blair  &  Co. 

Page  24    •    October  22,  1945 


Russian  Domination  of  Radio  Berlin 
Is  Admitted  by  Eisenhoiver  in  Report 


SOVIET  domination  of  Radio  Ber- 
lin, which  under  Allied  occupation 
terms  was  to  have  been  controlled 
by  the  Allied  Council,  was  admitted 
by  Gen.  Dwight  D.  Eisenhower  in 
a  report  last  week  to  the  War 
Dept.  on  occupation  progress. 

The  report  confirmed  the  obser- 
vations of  the  U.S.  Broadcast  Mis- 
sion to  ETO,  which  last  August 
visited  Radio  Berlin  and  found  the 
station  directed  and  manned  by 
Russians  or  German  Communists. 
This  condition  prevailed  in  spite 
of  the  fact  that  the  station  was 
located  in  the  British  sector  of  Ber- 
lin and  despite  the  understanding 
that  all  four  Allied  powers  would 
participate  in  its  policy  and  tech- 
nical control. 

Berlin  radio  is  "under  Soviet 
censorship  and  Communist  direc- 
tion and  has  not  to  date  been  gen- 
erally or  freely  available  to  politi- 
cal parties  or  leaders  other  than 
Communist,"  Gen.  Eisenhower  re- 
ported. "A  proposal  has  been  made 
for  quadripartite  control  of  Berlin 
radio,  and  other  measures  are  be- 
ing studied." 

Gen.  Eisenhower  concluded  that 
the  Communist  Party  holds  a  ma- 
jority of  the  strategic  posts  in  the 
Berlin  Magistrate  and  in  the  ad- 

Fightcasts  Slated 

FIFTY-TWO  week  contract  for 
major  boxing  bouts  over  full  As- 
sociated Broadcasting  Corp.  net- 
work has  been  signed  by  Adam 
Hats,  New  York,  through  Buchanan 
Co.,  New  York.  First  bout,  be- 
tween Archie  Moore  and  Homer 
Williams  for  light-heavyweight 
championship  of  world,  comes 
from  Baltimore  tonight  (Oct.  22) 
with  Sam  Taub  doing  blow-by- 
blow  description.  Second  fightcast 
will  originate  Oct.  29  at  Cleveland 
and  third  Nov.  5  at  Philadelphia. 
All  three  will  be  heard  10:05  p.m. 
EST  to  conclusion.  Schedule  calls 
for  other  feature  bouts  from  Wash- 
ington, Detroit,  and  Chicago,  with 
additional  fights  to  be  scheduled 
later.  A  preview  of  scheduled  bouts 
was  presented  on  Associated  last 
Thursday,  8:30-9  p.m.,  with  sports 
figures,  boxing  contenders,  and 
sports  commentators  in  many  cities 
participating. 


Ray  to  Make  Survey 

SURVEY  to  secure  data  for  sub- 
mission to  FCC  in  its  study  of  pro- 
posed rules  and  standards  of  good 
engineering  practice  for  operation 
of  industrial  electronic  heating 
equipment  will  be  conducted  by 
Garo  W.  Ray,  consulting  radio  en- 
gineer, Bridgeport,  Conn.  The  So- 
ciety of  Plastics  Industry  appoint- 
ed the  Ray  organization  to  make 
a  survey  of  radiations  from  pres- 
ently used  apparatus  in  industrial 
centers  in  order  to  get  necessary 
measurement  data  on  the  plastics 
heating  angle  for  FCC  considera- 
tion. 


ministration  of  the  Berlin  munici- 
palities. He  added,  however,  that 
informal  reports  indicate  that  a 
fair  and  impartially  supervised 
election  in  Berlin  would  not  sup- 
port the  present  Communist  Party 
dominance. 

The  Broadcast  Mission  found 
that  few,  if  any,  Americans  had 
been  in  the  Berlin  studios,  former 
radio  headquarters  of  the  notorious 
Goebbels.  Brig.  Gen.  Samuel 
Thomas  told  Broadcasting's  corre- 
spondent during  that  visit  that  al- 
though he  nominally  had  a  one- 
fourth  voice  in  the  station's  opera- 
tion, he  set  foot  inside  the  station 
for  the  first  time  on  the  coattails 
of  the  American  group. 


WPEN  IS  SUSTAINED 
BY  APPEALS  COURT 

THIRD  U.  S.  CIRCUIT  COURT 
of  Appeals  in  a  unanimous  opinion 
Oct.  12  rejected  an  appeal  by  eight 
religious  groups  seeking  to  compel 
WPEN  Philadelphiaa,  to  sell  them 
time  on  the  air. 

The  decision  sustained  Federal 
Judge  William  H.  Kirkpatrick,  who 
in  one  of  the  first  cases  of  its  kind, 
last  April  refused  to  grant  the 
plaintiffs  a  decree  against  the  sta- 
tion, owned  by  the  Evening  Bulle- 
tin. The  religious  groups  brought 
suit  last  Feb.  20  after  WPEN 
announced  it  would  cancel  their 
"paying"  contracts  as  of  April  1 
and  instead  grant  "free  time"  to 
all  religious  groups. 

Circuit  Court  decision,  written 
by  Judge  John  Biggs  Jr.,  senior 
member,  and  concurred  in  by 
Judge  McLaughlin  and  Judge 
Curtis  L.  Waller,  held  that  the 
plaintiffs  had  failed  to  show  cause 
for  action  and  held  that  the  station 
was  free  to  make  its  own  choice  of  | 
programs,  to  sell  time  as  it  saw  fit 
and  to  allow  free  time  on  the  same 
basis. 

"A  broadcasting  station  is  not  a 
public  utility,"  the  decision  stated, 
"in  the  sense  that  it  must  permit 
broadcasting  by  whomever  comes 
to  its  microphone." 

Suit  was  brought  by  Non-Sec- 
tarian Tabernacle;  Pilgrim  Hour; 
Highway  Mission  Tabernacle  and 
Young  People's  Church  of  the  Air 
all  of  Philadelphia;  Rev.  Carl  Mc- 
Intire,  pastor  of  Bible  Presbyterian 
Church,  Collingswood,  N.  J.;  the 
Wiley  Mission  and  Wesleyan  Meth 
odist  Church  of  Camden,  and  the 
Word  of  Life  Fellowship  of  New 
York. 


Bendix  Flyers  Escape 

TWO  BENDIX  Radio  Corp.  flyers 
and  an  Army  major,  flying  a  plane 
used  to  test  aviation  radio  and 
radar  equipment,  escaped  serious 
injury  when  their  plane  crashed 
into  the  Potomac  River  at  Wash- 
ington on  Oct.  18.  Occupants  were 
George  Bevins,  C.  N.  Hopkins  and 
Maj.  Levi  Dice. 

ROADCASTING    •    Broadcast  Advertising 


AT  10:15  P.  M.f  NEW  YORKERS  WHO  LIKE  OLD  TIME 
MUSIC  SWING  THEIR  DIALS  TO  WOV  ... 

EVER  hear  of  a  girl  "hill  billy"  disc  jockey?  WOV  has  one  in 
Rosalie  Allen.  And  Rosalie  does  a  great  job  of  selling  her  fast 
moving  "Prairie  Stars"  program  and  the  products  and  services  of 
her  sponsors  to  New  York's  tremendous  radio  audience.  "Prairie 
Stars"  is  broadcast  every  evening  at  10:15,  Monday  through  Saturday. 
It's  an  appealing,  entertaining,  recorded  show  featuring  hill  billy 
tunes  and  American  folk  songs.  A  limited  number  of  participating 
spots  are  available. 

RALPH  N.  WEIL,  General  Manager 
JOHN  E.  PEARSON  CO.,  Nar'l  Rep. 


It's  Radio  Listenin'  Time 
In  Eastern  Iowa— 

and  WMT  is  a  MUST  if  you  want  to  reach 
the  1,200,000  people  within  its  2.5  MV  line! 

Eastern  Iowa  offers  advertisers  a  tremendous 
post-war  audience  that  can  be  reached — and 
sold — with  one  tremendous  sweep  by  WMT. 
For  WMT  leads  every  other  Eastern  Iowa  station 
in  popularity — both  day  and  night — providing 
exclusive  Columbia  programs  at  Iowa's  best 
frequency — 600  KC  with  5000  watts. 

Contact  us  at  once  for 
availabilities  and  market  data. 


58^ 


Represented  by 
KATZ  AGENCY 


FTC  HEARING  OPENS 
IN  P&G   TEEL  CASE 

HEARING  for  taking  testimony 
in  the  case  in  which  Federal  Trade 
Commission  charges  Procter  & 
Gamble  Co.,  Cincinnati,  with  false 
representations  disseminated  by 
radio  continuities  and  other  means 
in  connection  with  the  liquid  denti- 
frice "Teel"  was  started  before  an 
FTC  trial  examiner  in  Boston  last 
week. 

FTC  complaint,  dated  April  2, 
1943,  accused  P&G  of  falsely  rep- 
resenting that  most  of  the  popular 
tooth  pastes  and  powders  contain 
abrasives  and  in  the  course  of  nor- 
mal use  cut  cavities  which  require 
filling  in  the  softer  portions  of  the 
tooth  structure  exposed  by  receding 
gums;  that  a  large  proportion  of 
the  public  are  constantly  exposing 
their  teeth  to  serious  damage  by 
using  tooth  pastes  and  powders 
generally  sold;  that  Teel  is  a  revo- 
lutionary discovery  in  dental  sci- 
ence, cleans  teeth  "utterly"  or  to 
highest  degree,  is  a  complete  and 
satisfactory  substitute  for  popular 
brands  of  tooth  pastes  and  pow- 
ders, and  that  the  insolubility,  in 
water,  of  the  ingredients  in  tooth 
pastes  and  powders  is  evidence  of 
the  presence  of  harmful  abrasives. 

The  complaint  said  these  repre- 
sentations were  unfair  to  the  public 
and  to  competitors. 


Farm  Conference 

TO  SERVE  rural  listeners  in  the 
Carolinas,  WBT  Charlotte  will 
cover  the  Southeastern  Farm  Con- 
ference, in  Anderson,  S.  C,  Nov.  14, 
according  to  WBT  General  Manager 
Charles  H.  Crutchfield.  An  address 
by  Clinton  P.  Anderson,  Secretary 
of  Agriculture,  will  highlight  the 
meeting  of  thousands  of  farmers 
and  agricultural  leaders  of  the  two 
Carolinas  and  Georgia.  It  will  be 
broadcast  through  WBT  to  a  spe- 
cial network  of  stations  in  the  area 
represented.  Grady  Cole,  WBT 
farm  editor,  who  will  announce  the 
program,  is  handling  arrangements 
for  the  broadcast.  Governors  and 
U.  S.  Senators  from  many  South- 
ern states,  and  farm  bureau  officials 
will  be  present. 


Page  26    •    October  22,  1945 


Radio  for  Sales 

RADIO  ADVERTISING  was  cited 
by  the  Domestic  Distribution  De- 
partment Committee  of  the  U.  S. 
Chamber  of  Commerce  last  week 
as  one  means  of  building  sales  to 
new  levels.  In  a  report  titled  Dis- 
tribution: A  Key  to  High  Employ- 
ment, the  committee  also  suggested 
improvement  in  quality  of  adver- 
tising by  correcting  "too  frequent 
radio  commercials",  ads  that  are 
"objectionable"  and  other  promo- 
tion and  advertising  "which  at- 
tributes to  all  competitors  faults 
true  only  of  a  few".  Report  was 
prepared  for  guidance  of  progres- 
sive distributors  and  distributing 
organizations  in  the  task  of  find- 
ing markets  for  30  to  50%  more 
goods  and  services  than  ever  be- 
fore consumed  in  U.  S. 

BRO ADC 


McCarty  Will  Get 
An  Award  of  Merit 

Presentation  Slated  Oct.  23 
At  Meeting  of  SBC  Committee 

EXECUTIVE    COMMITTEE  of 
School      Broadcast  Conference, 
meeting  in  the  Hotel  Morrison,  Chi- 
cago, Tuesday  (Oct.  23),  will  pre- 
sent   its  annual 
Award  of  Merit 
to  Harold  B.  Mc- 
Carty, director  of 
WHA  Madison, 
U.  of  Wisconsin 
station,  for  "out- 
standing and 
meritorious  serv- 
ice in  educational 
radio."  The 
Mr.  McCarty     award     will  be 
presented  by  Miss 
Judith  Waller,  public  service  di- 
rector, midwest  division,  NBC. 

Mr.  McCarty,  associate  professor 
and  director  of  radio  education  at 
the  university,  is  founder  of  the 
Wisconsin  School  of  the  Air  and 
past  president  of  NAEB.  WHA 
claims  to  be  the  oldest  station  in 
the  nation,  having  started  broad- 
casting in  1919.  It  has  been 
awarded  24  citations  in  the  Amer- 
ican Exhibition  of  Educational 
Radio  Programs. 

The  Executive  Committee,  com- 
posed of  Chicago  educators  and 
radio  executives,  with  an  advisory 
committee  of  50  school  administra- 
tors and  radio  executives  through- 
out the  country,  will  make  a 
blanket  citation  to  the  Philadelphia 
public  schools  and  four  Philadel- 
phia stations  for  outstanding  work 
in  radio  as  an  educational  medium. 
The  stations:  KYW  WCAU  WFIL 
WIP.  The  citation,  presented  by 
George  Jennings,  acting  director 
of  the  Radio  Council  of  the  Chi- 
cago Public  Schools  and  director 
of  the  conference,  will  be  awarded 
to  Miss  Gertrude  A.  Golden,  dis- 
trict superintendent,  Philadelphia 
public  schools,  as  director  of  the 
in-school  programs  prepared  for 
broadcast  over  the  Philadelphia 
stations. 

A  separate  citation  will  be 
awarded  Royal  E.  Bright,  instruc- 
tor of  the  John  B.  Stetson  Junior 
High  School,  Philadelphia,  for 
classroom  use  of  the  CBS-prepared 
American  School  of  the  Air. 

Eight  Chicago  teachers  using 
programs  released  by  WIND 
WJJD  WLS  WBBM  and  WBEZ 
(Chicago  Board  of  Education  sta- 
tion) will  receive  citations,  as  will 
teachers  using  programs  released 
over  KOAC  Corvallis,  Ore. ;  KMBC 
Kansas  City;  WBOE  (Cleveland 
Board  of  Education  station) ; 
WNYE  and  WNYC,  New  York 
school  and  city  stations.  ' 


Commentators  Feted 

FIRST  in  a  series  of  cocktail 
parties  given  by  International 
News  Service  honoring  news  com- 
mentators was  held  Oct.  19  for 
John  B.  Kennedy,  American  com- 
mentator, at  Club  21,  N£w  York. 

A  S  T  I  N  G    •    Broadcast  Advertising 


Business  Leaders  plan  for 


°ther  purposes     tI    CUrVed         C  l\WlJJ  hand^  heaW  ?   C-tUred  Prior  to  ?lv,si°n, 


jfc  35*sSS&i  S^aSt-s  f = 

c:ion8ournumbwof-^eS 

l«ff   _  ^OSKER,  President 


lu"'uer  of 


W  '  caiJs  for  2  700  »  P  ,yment      reach^  j  . 


W«  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


®f)£  WmtmM wtrttai 

The  Louisville  Times 

Radio  Station  WHAS 


FM  PIONEERS  SPEAK — FOURTH  OF  A  SERIES 


Judicious  Program  Control  Needed  by  FM 


THIS  IS  THE  FOURTH  and  last  of  a  series  of  articles  on  FM  written  by 
pioneers  in  that  field  of  broadcasting.  Lester  H.  Nafzger,  vice-president 
in  charge  of  engineering  of  RadiOhio  Inc.,  Columbus,  O.,  here  outlines  his 
views  on  sale  of  time  and  programming.  Manager  of  WELD  Columbus 
since  1939,  he  entered  broadcasting  10  years  earlier.  He  has  been  chief 
engineer  of  WBNS  Columbus  (formerly  WCAH)  since  1930,  was  chief 
engineer  of  WAIU  Columbus  (now  WHKC)  in  1930-31  and  of  WSEN- 
WCOL  Columbus  in  1935-37,  and  has  been  in  charge  of  experimental 
facsimile  station  W8XUM  Columbus  since  1938. 


Advertisers  Served 
Best  by  Pleasing 
The  Listeners 

By  LESTER  H.  NAFZGER 

Vice-President 
RadiOhio  Inc.,  Columbus,  O. 

DUE  TO  THE  FREEZE  on 
receivers  and  the  resulting 
limitations,    we    have  not 
felt  we   could  justify  the 
sale  of  time.  Therefore  we  have 
devoted  our  efforts  to  programming, 
engineering  and  promotion. 

We  have,  with  the  cooperation  of 
local  merchants,  experimented  with 
a  sales  plan  and  have  proposed  a 
new  sales  method,  as  covered  in  our 


brochure    on  WELD  and  FM. 

Our  attitude  toward  the  sale 
of  time  is  one  of  wanting  to  cor- 
rect some  of  the  mistakes  which 
many  recognize  in  standard  broad- 
casting. The  competition  in  stand- 
ard broadcasting  has  perhaps  to  a 
certain  extent  caused  many  broad- 
casters to  relinquish  the  policies 


and  controls  which  they  normally 
would  exercise.  With  the  growth  of 
broadcasting  and  its  commercial 
success,  it  has  been  difficult  to  con- 
sider methods  which  might  appear 
to  be  restrictive  to  this  continued 
success. 

We  believe,  however,  that  the 
increased  number  of  broadcasting 


stations,  resulting  from  FM,  will 
provide  the  opportunity  to  try  new 
methods.  And  we  believe  many  AM 
operators,  in  addition  to  those  not 
previously  in  broadcasting,  will 
take  advantage  of  their  oppor- 
tunities. 

Study  Public  Opinion 

As  a  pioneer  in  FM  we  have 
proven  the  technical  merits  of  FM 
to  our  satisfaction.  Therefore  our 
future,  in  competition  with  others, 
depends  upon  what  we  have  to 
offer  in  addition  to  an  improved 
method  of  broadcasting.  Our  fu- 
ture leadership  depends  upon  the 
service  we  provide  and  the  degree 
of  acceptance  of  this  service  by  the 
public. -It  is  there- 


fore proper  that 
we  should  study 
carefully  the 
stated  likes  and 
dislikes  of  the 
public  as  applied 
to  present  broad- 
casting. 

In  considering 


these  likes  and 
dislikes  it  is  ap-  Mr.  Nafzger 
parent  that  we,  as 
a  broadcaster,  must  exercise  a 
reasonable  amount  of  control  over 
our  programs  and  service  if  we 
are  to  attain  the  success  we  fore- 
see. Since  sales  and  programs  go 
hand  in  hand  it  is  obvious  that  the 
control  must  start  with  the  sales 
structure.  For  this  reason  we  have 
proposed  a  sales  plan  as  a  sug- 
gested method  of  establishing  this 
control  and  providing  a  more  desir- 
able and  effective  service  for  both 
the  listener  and  the  advertiser. 

This  proposed  sales  plan  is  not 
restrictive,  but  tends  to  maintain 
a  better  program  balance  and  a 
better  ratio  between  program  and 
advertising  content.  The  basis  of 
the  plan  is  the  placement  of  pro- 
grams within  the  overall  schedule 
as  necessary  to  a  pleasing  service, 
and  a  control  over  the  amount  of 
commercial  wordage.  The  commer- 
cial wordage  control  is  not  restric- 
tive but  encourages  better  and 
more  effective  continuity. 

Please  the  Public 
To  please  the  public  is  to  serve 
the  advertiser;  we  should  strive 
to  accomplish  this  fact.  A  con- 
tinuous sequence  of  programs  of 
any  given  type  over  an  extended 
period  of  the  broadcaster's  schedule 
results  not  only  in  a  poorly  bal- 
anced program  schedule  but  ren- 
ders less  effective  the  service  which 
should  be  available  to  the  adver- 
tiser. 

This  means  certain  types  of  pro- 
grams should  be  specified  within 
the  overall  schedule.  To  do  this  the 
broadcaster,  who  is  responsible  for 
his  program  service,  must  exercise 
(Continued  on  page  SO) 


PAUL   H.    RAYMER    CO.    National    Sales  Representative 


WORCESTER 


580  KC 

OWNED    AND    OPERATED    BY    THE    WORCESTER    TELEGRAM-GAZETTE  5000WattS 


Page  28    •    October  22i  1945 


BROADCASTING    •    Broadcast  Advertising 


WE  LI  P14CEV! 


EXPERIENCE  MAKES  THE  LEADER 


WSPD's  24  years  of  experience  with  every  type  of 
radio  sales  campaign,  plus  the  top  NBC  shows,  guar- 
antee that  your  advertising  over  WSPD  is  well  placed 
— at  the  head  of  the  "what-to-hear"  list  of  more  than 
one  and  one-half  million  prosperous  prospects  in 
Northwestern  Ohio  and  Southern  Michigan. 


ROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  Z9> 


NORTH 
CAROLINA! 


IS  THE 
SOUTHS 


No.  1 
STATE 


North  Carolina's  rural  prosperity  is  a  significant  factor 
in  her  total  buying  power.  North  Carolina  alone  produces 
28.9%  of  the  total  value  of  all  principal  crops  raised  in 
all  nine  other  Southern  states,  combined.  According  to 
the  Sales  Management  Estimate  for  1945,  gross  farm 
receipts  here  exceed  those  in  the  next-ranking  Southern 
-state  by  more  than  250  million  dollars.  The  North  Carolina 
figure  is  more  than  double  the  average  for  the  nine  other 
Southern  states.  Isn't  that  proof  of  North  Carolina's 
buying  power? 


With  50,000  Watts,  at  680  k.c. — and  NBC — Station 
WPTF  at  Raleigh  ig  by  long  odds  the  No.  1  radio  salesman 
m  North  Carolina.  Let  us  send  you  the  complete  facts  and 
availabilities.  Or  just  call  Free  &  Peters! 

50,000  WATTS  —  NBC 
RALEIGH,  \.<  . 

Free  &  Peters,  Inc.,  National  Representatives 


FM  Pioneers 

{Continued  from  page  28) 

the  necessary  amount  of  control. 
By  the  use  of  transcriptions  and 
delayed  broadcasts  this  program 
balance  is  entirely  practical. 

We  believe  the  various  program 
types  should  be  provided  in  the 
correct  ratio  of  listener  preference, 
as  shown  by  surveys.  To  provide  a 
basic  program  schedule  of  any 
given  type  is  automatically  restric- 
tive to  broadcasting,  and  we  should 
not  select  any  particular  type  for 
criticism.  For  every  person  critical 
of  dramatic  programs  there  is 
probably  one  for  popular  music, 
another  for  classical  music  and 
another  for  news.  The  success  of 
any  broadcast  service  in  a  re- 
stricted field  of  programming  is 
the  result  of  an  inadequate  pro- 
gram balance  on  the  part  of 
others. 

Look  Into  Future 

It  is  natural  that  there  should 
be  objection  to  any  sales  plan  which 
might  appear  to  be  restrictive. 
When  business  is  good  we  stick  to 
the  beaten  path,  but  we  must  look 
into  the  future,  a  little  beyond  to- 
day and  tomorrow.  We  must  recog- 
nize that  the  productive  hours  of 
our  daily  schedule  are  limited,  af- 
fecting both  sales  and  pro- 
gramming. We  must  look  upon  our 
program  schedule  as  so  many 
pages  of  broadcasting,  completing 
a  daily  service.  We  must  place  a 
value  upon  these  productive  hours 
accordingly,  both  in  sales  and  pro- 
gramming. 

We  cannot  sell  the  nonproductive 
hours  and  we  cannot  balance  our 
program  schedule  by  use  of  these 
hours.  Therefore  our  commercial 
plans,  rate  and  programming 
should  reflect  the  restrictions  of 
our  daily  schedule  in  terms  of  pro- 
ductive hours. 

We  find  no  logical  basis  for  the 
contention  that  sponsorship  has  a 
bearing  on  the  public  service  value 
of  programs.  Outstanding  pro- 
grams develop  with  sponsorship  as 
a  general  rule,  although  the 
method  of  sponsorship  in  some  in- 
stances may  be  subject  to  question. 
It  is  the  duty  of  the  broadcaster  to 
recognize  this  fact  and  to  realize 
that  there  is  room  for  improve- 
ment in  the  method  of  sponsorship. 
We  believe  better  continuity,  with 
less  wordage,  may  be  the  key  to 
more  effective  advertising.  This  is 
a  basic  consideration  in  our  pro- 
posed rate  structure. 

We,  as  others  in  broadcasting, 
are  concerned  about  the  criticism 
now  leveled  at  our  service.  While 
we  know  much  of  it  originates  from 
encouragement  on  the  part  of  other 
services,  we  are  aware  that  some 
of  the  criticism  is  perhaps  justi- 
fied; thus  competitive  services 
have  capitalized  on  it.  Broadcast- 
ers should  be  anxious  to  determine 
the  facts,  ascertain  the  extent  of 
this  criticism,  and  take  the  correc- 
tive measures  necessary. 

A  considerable  amount  of  the 
compliments  coming  to  WELD  con- 


cern our  pleasing  schedule  of 
music,  of  all  types.  It  has  often 
been  stated  that  WELD's  program- 
ming is  a  relief  from  that  of  other 
stations.  Perhaps  this  is  the  dis- 
contented portion  of  the  radio  au- 
dience but  we  follow  closely  the 
preference  of  listeners  as  shown 
by  our  surveys. 

It  has  been  indicated  to  us  that 
74%  of  those  interviewed  believe 
that  dramatic  and  serial  types  of 
programs  are  stressed  too  much, 
and  70%  believe  that  music,  of 
all  types,  is  not  being  stressed 
enough.  We  base  our  program 
schedule  upon  these  stated  likes 
and  dislikes,  striving  to  provide  a 
schedule  with  variety  adequate  to 
the  pleasure  of  the  overall  audi- 
ence. 

Program  Study 

Every  broadcaster  should  do  a 
little  more  listening  to  his  own 
program  schedule.  He  probably 
hears  but  a  limited  number  of  pro- 
grams. He  is  going  to  be  more 
critical  of  his  programs  in  the  fu- 
ture, for  his  new  competition  is 
likely  to  include  a  group  of  alert 
individuals  who  are  very  much 
program-minded.  The  head  start  he 
now  enjoys  may  diminish  unless  he 
has  an  open  mind  and  is  willing  to 
work  toward  a  balanced  program 
schedule.  He  perhaps  will  be  less 
inclined  to  permit  an  additional 
dramatic  program  when  a  musical 
program  will  add  to  the  balance 
and  quality  of  his  program  service. 
He  will  be  more  program-minded 
and  he  will  place  a  greater  value 
upon  quality,  production  and  show- 
manship. 

There  are  those,  now  in  broad- 
casting, who  believe  that  the  addi- 
tional stations  made  possible  by 
FM  will  but  divide  the  total  ex- 
isting audience.  Usually  they  plan 
to  make  their  FM  station  a  pro- 
gram satellite  of  their  AM  station. 
We  do  not  agree,  for  we  believe 
there  is  an  opportunity  to  expand 
the  total  available  audience,  and 
that  this  can  be  the  result  of  pro- 
gramming and  showmanship. 

If  FM  is  a  better  system  of 
broadcasting,  as  we  have  found  it 
to  be,  then  it  is  true  that  the  AM 
station,  with  its  program  back- 
ground, should  take  advantage  of 
this  experience  and  the  acceptance 
of  its  existing  program  schedule. 
However,  it  should  be  willing  to  set 
aside  an  adequate  amount  of  time 
to  investigate  the  advantages  of  a 
balanced  program  schedule.  If  im- 
provement is  possible  or  necessary 
then  the  broadcaster  should  look 
upon  FM  as  the  opportunity  he 
needs. 

We  believe  the  potentials  of  pro- 
gramming will  be  increased  as  the 
result  of  improved  recording  meth- 
ods and  the  convenience  and  speed 
of  transportation.  In  addition  to 
syndicated  types  of  programs,  we 
believe  there  are  many  programs 
which  merit  repeat  broadcasts  in 
the  same  area.  An  outstanding  pro- 
gram normally  heard  in  the  eve- 
ning justifies  a  morning  or  after- 
(Continued  on  page  SU) 


'  Page  30    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


JULY-AUG. 


INCREASE 


AVERAGE  DEC, 


MORNINGS,  TOO . . .  the  Fastest  Growing 
Audience  in  Indianapolis 


•  WIBC  almost  doubled  its  percentage  of  share 
of  the  morning  listening  audience  in  the  period 
from  December,  1944  to  August,  1945. 

This  gain  .  .  .  87%  ...  is  all  the  more  impressive 
because  "sets-in-use"  increased  more  than  25%  in 
the  same  period. 

Here,  again,  in  mornings  as  in  afternoons, 
W  I  B  C 's  new  policies  of  better  programming 
and  greater  participation  in  public  affairs  have 
resulted  in  substantial  bonuses  for  advertisers. 
Ask  any  Blair  man  to  give  you  all  the  reasons  why 
W  I  B  C  is  your  best  buy  in  Indianapolis. 


COMPARATIVE  PERCENTAGE  RECORD 

W  I  B  C   87   %  gain 

Station  B   40.2%  gain 

Station  C   13.8%  loss 

Station  D   20.1%  loss 

WIBC  HOOPER  INDEX  (MORNINGS) 

Average  Dec-Apr   10.7 

April-May   11.6 

May-June   14.3 

June-July   1 5.0 

July-Aug   20.0 


MUTUAl'S     OUTLET  IN 


N  DIANA  POMS 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  31  1 


On  the  Service  Front 


Navy  Music  School  to  Display 
Radio  and  Recording  Facilities 


IT  WILL  be  open  house  on  Navy 
Day  (Oct.  27)  at  the  Navy  School 
of  Music,  when  the  public  will  have 
a  look  at  what  is  probably  the 
finest  "hand-made"  radio  and  re- 
cording studios  to  date. 

Across  the  Potomac  from  Wash- 
ington, in  Anacostia,  the  Navy  has 
set  up  a  complete  broadcasting  stu- 
dio from  which  have  originated  the 
opening  program  for  Associated 
network,  the  Mutual  For  Victory 
series,  CBS'  Bands  to  Battle,  pick- 
ups for  Columbia's  School  of  the 
Air,  NBC  Victory  Corps  broad- 
casts, and  many  special  entertain- 
ment and  religious  feature  shows. 

There  are  four  outlets  leading 
from  the  control  booth  in  the  audi- 


torium via  telephone  lines  to  Wash- 
ington network  affiliates.  A  pro- 
gram can  be  fed  to  all  simultane- 
ously. 

Largest  operation  of  the  studios 
is  the  recording  lab  which  con- 
tributes to  the  Armed  Forces  Ra- 
dio Service  V-Discs,  other  APRS 
music  recordings,  religious  music 
for  use  of  the  Navy  Chaplain  Corps 
aboard  ships,  and  makes  records  of 
the  work  of  student  Navy  musi- 
cians for  their  use  in  further  study. 
In  addition,  the  concerts  of  the 
Navy  School  of  Music  Band, 
Symphony  Orchestra,  Chorus,  and 
smaller  music  units,  are  recorded 
for  the  school's  music  library. 

The  Navy  expects  to  continue 


TELEVISED  greeting  to  hospitalized  servicemen  was  given  by  Admiral 
of  the  Fleet  Chester  W.  Nimitz  on  WNBT,  NBC  New  York  video  outlet. 
Fifty-nine  receivers  were  installed  in  the  hospitals.  


the  work  of  the  recording  lab  fol- 
lowing the  "duration",  using  the 
recordings  as  a  morale  factor  in 
the  regular  Navy. 

Practically  every  piece  of  equip- 
ment, down  to  the  dials  on  the  mix- 


Coverage.,  .in  Philadelphia 

■ 

II  Pattern  broadcasting 


market 


Philadelphia 
lowest  cost 


WDAS  covers  the  largest 
of  the  buying  public  in  the 
Philadelphia  area  ...at  lowest  cost* 
Ask  Philadelphia's  Outstanding 
Full-Time  Independent  Station 
about  a  package  of  spots 
that  will  cover 
your  market. 


With  "Coverage"  like  this,  it's  no  wonder 

that  78  percent  of  this  station's  sponsors  renew  regularly. 


ing  console,  was  made  by  a  mem- 
ber of  the  School,  many  of  them 
former  electricians  and  engineers 
with  music  as  a  hobby. 

Under  the  direction  of  Lt. 
James  Thurmond,  USN,  director 
of  the  School,  the  new  building, 
housing  the  broadcasting  and  re- 
cording facilities,  was  completed 
in  January  1943.  As  much  of  the 
necessary  equipment  was  unavail- 
able then,  the  Navy  musicians 
made  their  own. 

The  podium  in  the  sound-proofed 
auditorium  is  a  radio  conductor's 
dream.  Lights  on  the  side  of  the 
stand,  corresponding  to  lights  over 
the  control  booth,  and  those  in  the 
recording  lab,  flash  "Stop",  "Stand- 
by", or  "Record".  A  phone  system 
enables  the  conductor  to  receive  or 
make  calls  to  or  from  the  outside, 
to  call  anyone  in  the  school,  or  to 
talk  to  the  recording  lab.  A  micro- 
phone is  also  included  for  a  voice 
amplifier  in  large  band  rehearsals. 

Modern  Facilities 

The  recording  lab,  located  above 
the  auditorium,  and  overlooking  it 
through  a  wide  window,  has  a  mix- 
ing console  of  37  dials  and  28 
switches.  There  are  three  cutters, 
operating  with  a  "limiter",  a  device 
which  guards  against  damaging 
sounds  getting  in  the  recordings, 
acting  within  700ths  of  a  second. 

At  the  turntables  is  a  unit  which 
"vacuums"  off  the  chips  made  by 
the  groovings.  Pneumatic  hoses 
draw  the  chips  into  glass  jars  part- 
ly filled  with  water,  eliminating 
possibility  of  clogging  the  system. 

Lab  itself  consists  of  two  stu- 
dios decorated  by  the  musicians,  a 
workshop,  and  a  room  which  forms 
the  terminal  point  of  31,000  feet 
of  cable,  each  line  operated  from 
the  switches  and  dials  of  the  con- 
trol console  in  the  lab. 

Jerry  J.  McCarthy,  CMus.,  a 
graduate  of  the  National  Radio  In- 
stitute in  Washington,  with  20 
years  in  the  regular  Navy,  is  in 
charge  of  the  lab.  Mario  J.  Russo, 
Mus.  2/C,  designed  practically  the 
entire  working  part  of  the  equip- 
ment and  helped  build  it.  Orrison 
W.  Hungerford,  a  Western  Elec- 
tric engineer,  trained  by  DeForrest, 
(Continued  on  page  60) 


Page  32    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


"Special  Consignment  — November  1st  Delivery" 


A  "whale"  of  a  package  of  listeners... all 
wrapped,  tied,  and  labeled... is  ready  for  de- 
livery to  KFAB  on  November  1st.  After  this 
date,  KFAB  will  be  the  only  CBS  station 
exclusively  serving  Metropolitan  Omaha  and 
Council  Bluffs. 

Here's  what  it  means!  KFAB  will  continue 
to  serve  the  thousands  of  regular  listening 
families  in  its  vast  territory.  And... IN 


ADDITION. ..KFAB  will  now  be  the 
ONLY  outlet  for  CBS  shows  in  Omaha  and 
Council  Bluffs. 

That's  a  mighty  big  parcel  of  listeners 
for  one  delivery... and  it  represents  a  tremen- 
dous amount  of  "additional  buying  power. 
November  1st  is  the  delivery  date.  With  these 
facts  in  mind,  you  can  now  buy  KFAB  alone 
to  do  a  selling  job  in  this  rich  market. 


LINCOLN, 


BROADCASTING    •    Broadcast  Advertising 


1110  KC-10,000  WATTS  BASIC  COLUMBIA 

B.pr.s.nf.d  by  PAUL  H.  KAYMiR  COMPANY 


October  22,  1945    •    Page  33 


FM  Pioneers 

(Continued  from  page  30) 
noon  repeat  later  in  the  week. 

We  do  not  believe  those  in  FM 
will  or  should  severely  criticize 
AM  broadcasting  as  a  justification 
for  their  proposed  operations. 
Broadcasting  is  an  industry  com- 
mon to  both  AM  and  FM,  and  we 
may  in  due  time  find  FM  as  the 
representative  of  this  industry. 
Any  condemnation  today  only  tends 
to  degrade  a  service  and  industry 
which  we  know  can  and  will  reach 
greater  heights. 

We,  and  that  includes  broadcast- 
ers in  general,  both  FM  and  AM, 
have  the  right,  and  perhaps  the 
obligation,  to  discuss  broadcasting 
as  a  service  and  then  to  take  ad- 
vantage of  the  opportunities  which 
we  believe  exist.  As  in  any  service, 
we  should  be  willing  to  let  the 
quality  of  the  product  and  its  de- 
gree of  public  acceptance  be  the 
final  answer. 


Powerful  Airborne  PA 
In  Operation  in  Pacific 

"POLLY  PROJECT"  was  respon- 
sible for  the  surrender  of  innum- 
merable  Japs  in  isolated  pockets  of 
resistance  throughout  the  Pacific, 
it  has  just  been  revealed.  "Polly" 
is  an  airborne  radio  Joundspeaker, 
1,000  times  more  powerful  than  an 
ordinary  PA,  which  blared  forth 
news  of  the  surrender  from  a  Navy 
plane  every  day  for  two  weeks. 

A  quick-order  job,  the  equipment 
was  ordered  by  the  Navy  ©n  May 
14  for  delivery  within  100  days. 
Bell  Telephone  Labs  completed  the 
design,  and  Western  Electric  man- 
ufactured the  equipment,  ready  for 
shipment,  just  77  days  later.  Loud- 
speaker is  capable  of  making  the 
human  voice  audible  over  an  entire 
city  from  a  height  of  10,000  feet. 
Older  "Polly"  equipment  "broad- 
cast" to  the  Japs  on  Wotje,  Saipan, 
Iwo  Jima  and  Okinawa  during  the 
last  stages  of  the  war. 


BRITISH  SET  MAKERS 
ON  PEACETIME  WORK 

BRITISH  radio  manufacturers 
have  reverted  to  peacetime  work 
for  both  home  and  export  trade, 
after  nearly  six  years  of  wartime 
control  and  service  to  Government, 
industry,  and  armed  services. 

Almost  all  controls  on  exporting 
goods  have  been  relaxed. 

Makers  already  have  started  a 
limited  output  and  expect  to  in- 
crease it  in  both  range  and  quan- 
tity. Among  the  first  to  get  civilian 
manufacture  under  way  was  Fer- 
ranti  Ltd.  Others  include  Ambas- 
sador, which  promised  bulk  sup- 
plies in  November;  Bush,  which 
planned  to  have  supplies  on  the 
market  by  middle  or  late  October, 
and  Murphy  Radio,  which  has 
three  sets  coming  into  production. 

New  features  in  British  radios 
include  an  all-glass  radio  valve,  a 
product  of  Mullard  Research  Labs., 
designed  to  improve  efficiency  at 
higher  frequencies. 


Mr.  Jansky 


Jansky  Would  Give 
TV  Channels  to  FM 

Says  'Free  Radio'  Impossible 
Under  FCC  Allocations 

RADIO  can  never  be  "truly  free" 
until  sufficient  FM  channels  are 
provided  "within  reason"  to  all 
who  seek  to  be  licensees,  C.  M. 
Jansky  Jr.,  Washington  consulting 
engineer,  told  the 
61st  annual  meet- 
ing of  the  Inland 
Daily  Press  Assn. 
in  Chicago  last 
week. 

Only  by  taking 
spectrum  space 
from  television 
and  giving  it  to 
FM  can  the  FCC 
hope  to  develop  a 
"broad  casting 
medium  which  can  be  as  free  of 
restriction  and  regulation  as  are 
the  speakers'  platform  and  the 
American  press  today,"  declared 
the  speaker,  a  member  of  the  firm, 
Jansky  &  Bailey,  chairman  of 
Panel  5,  Radio  Technical  Planning 
Board  and  engineering  consultant 
to  the  FM  Broadcasters  Inc. 

"I  have  no  intention  of  disparag- 
ing television,"  he  asserted,  but 
pointed  out  that  there  are  "many 
and  complex  economic  and  engi- 
neering problems"  to  be  solved  be- 
fore TV  can  become  a  daily  na- 
tionwide public  service,  whereas 
FM  is  ready  to  expand. 

"The  two-horned  dilemma  of 
AM  broadcasting  is  a  choice  be- 
tween more  shared  channels  with 
more  stations  per  channel,  thereby 
limiting  severally  the  area  cover- 
age for  each  station,  and  more 
cleared  channels,  each  with  a  sin- 
gle station,  thereby  limiting  the 
number  of  stations,"  he  asserted. 
The  trend,  he  added,  is  toward 
breaking  down  clear  channels,  pro- 
viding more  stations  with  less  cov- 
erage from  each. 

Those  problems  do  not  confront 
FM  because  with  "proper  adjust- 
ments of  antenna  height  and  power, 
and  geographic  spacing,  a  single 
FM  channel  can  accommodate  hun- 
dreds of  FM  stations."  On  the 
basis  of  applications  on  file  with 
the  FCC,  there  are  insufficient  FM 
channels  to  accommodate  all  appli- 
cants in  the  east  and  that  condi- 
tion likely  will  extend  to  other 
parts  of  the  country,  he  asserted. 

"If  the  creation  of  a  freely  com- 
petitive broadcast  industry  by  the 
expansion  of  the,  FM  band  is  of 
prime  importance,  then  from  what 
service  must  space  be  taken?"  he 
asked.  "The  answer  is  television." 


New  Rate  Cards 

NATIONAL  rate  card  No.  16  and 
local  rate  card  No.  12  have  been 
prepared  by  WMPS  Memphis. 
Both  became  effective  Aug.  1,  1945. 


Page  34    •    October  22,  1945 


CJSO  Sorel,  Que.,  has  changed  corporate 
name  from  that  of  the  owners,  Henri 
Gendron  and  Arthur  Prevost,  to  Radio 
Richelieu  Ltd. 

BROADCASTING    •    Broadcast  Advertising 


When  are  YOU  going  to 
get  into  the 


Clients  Now  Regularly  Sponsoring 
NBC  Television 

GILLETTE  SAFETY  RAZOR 
CO.,  INC. 
RADIO  CORPORATION  OF  AMERICA 
FIRESTONE  TIRE  AND  RUBBER  CO. 
PAN  AMERICAN  WORLD  AIRWAYS 
ELGIN  NATIONAL  WATCH  CO. 
UNITED  STATES  RUBBER  CO. 
WALTHAM  WATCH  CO. 
BULOVA  WATCH  CO. 


IN  LESS  TIME  THAN  YOU  PERHAPS  SUSPECT.  That's  why 
there'll  never  be  a  better  time  than  noiv — to  gain  a  practical,  working 
knowledge  of  this  complicated  sight  medium.  There'll  never  be  a  better 
time  than  now  to  equip  yourself  to  make  the  most  successful  commercial 
use  of  television,  to  adapt  your  advertising  skill  and  experience  to  this 
new  medium. 

Today  it  is  still  possible  to  learn  how  to  adapt  your  advertising  tech- 
niques to  sight  transmission — for  only  negligible  expenditures. 

We're  ready  to  work  with  you — whenever  you're  ready  to  step  into 
television.  The  same  NBC  program,  production  and  technical  expert  - 
ness  already  winning  trade  and  audience  applause  for  NBC  television  is 
available  to  help  you  solve  your  video  problems. 


WNBT 


BROADCASTING    •    Broadcast  Advertising 


NEW  YORK  Television  Channel  No.  1 

NATIONAL  BROADCASTING  COMPANY 

A  SERVICE  OF  RADIO  CORPORATION  OF  AMERICA 

October  22,  1945    •    Page  35 


This  symbol  represents  an 
important  forward  step  in 
FM  transmitter  design 

P 

6 


In  our  opinion,  this  new 
development  is  the  most 
important  advance  to  date 
in  100-megacycle  FM  design 


RADIO  CORPORATION  OF  AMERICA 

RCA  VICTOR  DIVISION   •    CAMDEN,  N.  J. 
In  Canada,  RCA  VICTOR  COMPANY  LIMITED,  Montreal 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  37 


STERLING,  KRIPPENE 
START  L.  A.  AGENCY 

HENRY  STERLING,  formerly  ac- 
count executive  of  The  McCarty 
Co.,  Los  Angeles,  and  Ken  Krip- 
pene,  former  CBS  New  York 
writer,  have  formed  their  own  ad- 
vertising agency  under  firm  name 
of  Sterling-Krippene  Inc.,  and  are 
established  at  2412  W.  Seventh  St., 
Los  Angeles.  Telephone  is  Drexel 
5128. 

Mr.  Sterling  is  president  and 
general  manager,  with  Mr.  Krip- 
pene  vice-president  in  charge  of 
radio.  Alice  Body  is  corporation 
secretary  and  assistant  radio  di- 
rector. Raymond  Polley,  formerly 
of  Production  Service  Inc.,  has 
joined  the  new  agency  as  produc- 
tion manager. 

In  addition  to  other  accounts, 
firm  has  been  appointed  to  handle 
advertising  of  The  Castle  Co.,  Los 
Angeles  (greeting  cards,  book 
plates),    which    in    early  March 


Pigeons  of  Peace 

AMONG  first  signs  that  ra- 
dio is  returning  to  peacetime 
habits  occurred  Saturday 
when  NBC  put  on  a  remote 
broadcast  of  a  flock  of  Chi- 
nese fluting  pigeons  brought 
to  this  country  by  James 
Howe,  former  war  corre- 
spondent. Broadcast,  from 
Howe's  ranch  in  Walnut 
Creek,  Cal.,  is  perhaps  not  so 
esoteric  as  the  network's 
never-to-be-forgotten  singing 
mouse  affair,  but  is  definitely 
in  the  same  tradition. 


starts  for  26  weeks,  sponsoring  the 
weekly  quarter-hour  transcribed 
Vagabond's  Castle,  on  more  than 
20  stations  in  major  markets. 
Written  and  produced  by  Ken 
Krippene,  program  stars  Don 
Blanding,  author  and  poet. 


Porter,  Asch  to  Address 
Kentucky  Broadcasters 

PAUL  A.  PORTER,  FCC  chair- 
man, and  Leonard  L.  Asch,  presi- 
dent of  Capitol  Broadcasting  Co., 
operators  of  WBCA  (FM)  Schenec- 
tady, will  address  the  annual  con- 
vention of  Kentucky  Broadcasters 
Assn.  at  Louisville  Oct.  24  and  25. 
Mr.  Porter's  speech  will  deal  with 
the  radio  industry.  Mr.  Asch  plans 
to  tell  the  story  of  the  first  inde- 
pendent FM  commercial  station, 
WBCA.   

Adrian  M.  Farley 

ADRIAN  M.  FARLEY,  57,  vice- 
president  and  account-executive  of 
Albert  Frank-Guenther  Law,  New 
York,  died  Monday  night  (Oct.  15) 
in  Doctors  Hospital,  New  York, 
having  been  stricken  at  his  office 
in  the  afternoon.  He  had  been  as- 
sociated with  the  agency  for  15 
years.  Mr.  Farley  leaves  a  widow 
and  a  son  and  daughter. 


Unnecessary . . . 


You  won't  need  a  slide  rule  to  prove  that  OKLAHOMA 
NETWORK  gives  you  AUDIENCE— saves  you  MONEY! 


Listening  surveys  prove  the  Oklahoma 
Network  Stations  have  DOMINANCE 
in  their  markets — most  of  them  ALL 
OF  THE  TIME!  And,  you  can  use  all  7 
stations  for  approximately  half  the 
cost  of  any  two.of  Oklahoma's  highest- 
powered  stations  .  .  .  or,  as  few  as 
three  on  the  network  rate.  Reach  the 
biggest  segment  of  Oklahoma's  buying 
power  ...  at  lower  cost  .  .  .  with 
the  OKLAHOMA  NETWORKI 
One  Contract  —  One  Contact  —  One 
Statement! 


DMA  NETWORK 


k—  Ada 

-Muskogee 


AYLORfJOWEONOWDEN 


AMERICAN  BROADCASTING  CO.,  INC. 
AFFILIATES  IN  OKLAHOMA 
ROBERT  D.  ENOCH,  MANAGING  DIRECTOR 
APCO  TOWER,  OKLAHOMA  CITY  2,  OKLA. 


KADA. 
KBIX 

KCRC  -Enid 
KGFF  — Shawnee 

KOME_Tu,sa 

KTOK  —Oklahoma  City 
KVSO  — Ardmore 


ASSURES  YOU  Audience  IN  THE  RICHEST  MARKETS  IN  OKLAHOMA 


HELPING  PORTIA  face  life  at 
fifth  anniversary  party  for  NBC 
Portia  Faces  Life  were  (1  to  r) : 
Lucille  Wall  (Portia) ;  Ed  Barnes, 
Young  &  Rubicam  vice-president; 
E.  W.  Murtfeldt,  General  Food 
Sales  Co.,  sponsor. 


TV 

(Continued  from  page  22) 
Miner,  manager  of  television  for 
CBS;  William  McGrath,  television 
director  of  WNEW  New  York; 
Peter  C.  Goldmark,  CBS  director 
of  engineering  research  and  de- 
velopment; Herbert  Taylor,  direc- 
tor of  DuMont  transmitter  equip- 
ment sales;  Dave  Arons,  Gimbel 
Bros.;  Dan  Halpin,  RCA  Victor; 
Gerald  0.  Kaye,  sales  promotion 
manager,  Bruno-New  York;  Stan- 
ley Kempner,  video  editor,  Retail 
Home  Furnishings;  Thomas  F. 
Joyce,  sales  manager,  Raymond- 
Rosen  Co.;  Patricia  Murray,  video 
editor,  Printers  Ink;  Fred  Rickey 
television  writer;  Leo  Hurwitz, 
video  producer  for  CBS;  Bob 
Emery,  video  producer  for  WOR 
New  York;  Bud  Gamble,  independ- 
ent producer;  Judy  Dupuy,  author; 
Louis  Sposa,  service  director  of 
WABD;  Paul  Mowrey,  television 
director  of  American;  Ronnie  Ox- 
ford, NBC  producer;  Stuart  Nedd, 
actor;  Barbara  Engelhart,  actress. 


Stock  Reorganization 

AS  A  RESULT  of  a  stock  reor- 
ganization voted  Oct.  16  by  stock- 
holders of  Press  Wireless  Inc.,  New 
York,  press,  broadcasting,  radio 
and  other  related  fields  may  buy 
no-par  common  stock  at  $100  per 
share.  Ownership  of  stock  has  been 
limited  to  newspapers,  but  now  ad- 
ditional press,  radio  and  alllied 
agencies  will  have  an  opportunity 
to  participate  in  Press  Wireless 
world-wide  expansion  of  communi- 
cations facilities. 


War  Crystal  Progress 

DEVELOPMENT  of  the  X-ray 
diffraction  unit  by  which  inexperi- 
enced labor  can  quickly  be  trained 
to  mark  orientation  planes  rapidly 
on  quartz  crystals  will  prove  im- 
portant in  television  development, 
according  to  Albert  M.  Orme,  act- 
ing director  of  the  WPB  Safety  & 
Technical  Equipment  Division,  in 
a  review  of  wartime  technical 
progress. 


Page  38    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


"""•SB* 


This  was  just  one  of  200  special  events 


As  a  matter  of  fact,  KOA's  shortwave  pack  and  KOA's  mobile  unit  don't  get 
much  rest.  They've  broadcast  from  Central  City's  famous  Teller  House, 
8,560  feet  up  in  the  Rockies— governors  of  18  states  talked  that  day,  all  on 
one  half-hour  broadcast.  They've  broadcast  from  the  1,900-foot  level  of 
Cripple  Creek's  world-famed  Portland  mine.  And  Denver's  Stock  Show 
and  Cheyenne's  Frontier  Days  get  annual  coverage  along  with  hundreds 
of  other  special  events. 

Yes,  KOA  gets  about.  And  KOA  listeners  love  it.  That's  why  surveys  show 
that  for  200  miles  in  almost  every  direction,  KOA's  the  station  most  people 
listen  to  most. 


When  a  paratroop  raid  on 
Denver's  municipal  airport  signal- 
ized the  opening  of  a  Kiwanis- 
sponsored  Red  Cross  Blood  Donor 
drive,  KOA  was  there.  And  so 
were  KOA  listeners  all  over  the 
Rocky  Mountain  West. 


0 


-No 


wonder 


First  in  PROGRAMS 


and,  for  all  these  reasons  . 


First  in  LISTENER  LOYALTY 


First  in  COVERAGE 


First  in  POWER 


'    UU   1-flCdC   ICUiUfti    .   .  . 

FIRST  IN  DEALER  PREFERENCE 


50,000  watts  850  KG 


(Ross-Federal  figures  prove  it) 


Represented  by  NBC  SPOT  SALES 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  39 


RADIO  PAYS  OFF  FOR  BLOCK'S 

Quiz  Shows  Broadcast  in  "Cosmetic  Carnival" 
 Send  Sales  Up  Despite  Bad  Weather  


COSMETIC  EXPERTS  who  had  a  part  in  William  H.  Block  Co.'s  "Cos- 
metic Carnival"  radio  quiz  shows  in  Indianapolis  this  month  included  the 
four  shown  above  with  Bert  Julian  of  WISH  Indianapolis,  which  carried 
the  programs.  Experts  (1  to  r)  :  Miss  Bates  of  Prince  Matchabelli,  Miss 
Xenia  of  Dermetics,  Miss  Morehead  of  Elizabeth  Arden,  Miss  Lawrence 
of  Revlon. 


WILLIAM  H.  BLOCK  Co.,  In- 
dianapolis, turned  to  radio  to  pro- 
mote its  "Cosmetic  Carnival"  this 
month,  and  found  the  cash  register 
response  was  gratifying. 

America's  second  high  (to 
Macy's)  rating  user  of  newspaper 
space,  Block's  staged  a  series  of 
broadcasts  from  its  sixth-floor  pub- 
lic auditorium  with  Dorothy  Hus- 
ton, Midwest  editor  of  Charm  Mag- 
azine and  26  representatives  of 
nationally  known  cosmetic  manu- 
facturers as  the  stars.  They  were 
brought  to  Indianapolis  by  Block's 
for  the  "Cosmetic  Carnival,"  a 
twice-yearly  event  to  promote  bet- 
ter techniques  in  use  of  cosmetics. 

The  quiz  programs  were  pre- 
viewed on  WFBM  Indianapolis, 
Sept.  30,  12:15-12:30,  in  an  inter- 
view of  Miss  Huston  by  Dorothy 
Darling,  fashion  coordinator  at 
Block's.  Two  half-hour  quiz  shows 
followed  on  WISH  Indianapolis, 
Oct.  1  and  3,  at  2  p.m.  Questions 
were  supplied  by  Indiana  women  in 
response  to  newspaper  promotion 
conducted  by  the  store,  and  the 
answers  came  from  the  26  repre- 
sentatives of  cosmetic  makers. 

Idea  of  the  "Cosmetic  Carnival" 
has  received  national  attention  as 
a  sure-fire  merchandising  plan. 
This  month's  quiz  marked  Block's 
first  use  of  radio  to  sell  the  idea  to 
the  public,  and  it  brought  cosmetic 
sales  to  a  new  high  despite  bad 
weather.  One  cosmetic  representa- 
tive reported  sales  of  more  than 


$100  in  90-minute  period  following 
Oct.  3  broadcast. 

Heretofore  Block's  has  brought 
the  cosmetic  representatives  to  In- 
dianapolis to  train  its  sales  per- 
sonnel. Use  of  radio  gave  the  rep- 
resentatives an  opportunity  to  dis- 
cover first-hand  the  questions  and 
demands  of  customers. 

Quiz  idea  is  creation  of  E.  H. 
Austerlitz,  main  floor  merchandise 
manager,  and  Carl  Swanson, 
Block's  cosmetic  buyer.  George 
Madden,  advertising  director  of 
Block's,  supervised  the  production, 
which  was  written,  cast  and  staged 
by  Gwin  Advertising  Agency.  Rep- 
resentatives of  the  following  manu- 
facturers participated: 

Tabu,  Revlon,  Dermetics,  Bialac, 
Prince  Matchabelli,  Elizabeth 
Arden,  Germaine  Monteil,  La  Cress, 
Lentheric,  Houbigant,  Dorothy 
Gray,  Milkmaid,  Herb  Farms, 
Coty,  Helena  Rubenstein,  Chen  Yu, 
Richard  Hudnut,  Alexandra  de 
Markoff,  Hattie  Carnegie,  Harper 
Method,  Lucien  Le  Long,  Frances 
Denny,  Goureilli. 


Radio  Outing 

SOUTHERN  CALIFORNIA 
Broadcasters  Assn.,  Los  Angeles, 
will  hold  an  all-day  outing  at  Oak- 
mont  Country  Club,  Oakmont,  Cal., 
on  Oct.  23.  Golf  tournament  is 
planned  for  afternoon,  to  be  fol- 
lowed by  dinner  attended  by  more 
than  100  members  of  the  industry. 


GujtcfcdXOTV* 

is  a  wonderful  f/OBBY 

But  not  for  those  who  are  planning  post- 
war sales!  With  all  available  Time  being 
grabbed  up  on  WIP,  fast  act/on  is  indicated 
to   cover  the  rich  Philadelphia  market! 


610  K.C. 
5000  WATTS 


*  Dictionary  soys— "hesitancy,"  "delay" 

REPRESENTED  BY  GEO.  P.  HOLLINGBERY  CO. 


Page  40    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


A  radio  station  is  known 
by  the  Companies  it  keeps 


Consolidated  Royal  Chemical  Corp. 

sells 

KRANK'S  SHAVE  KREEM 

on  the  New 

WJJD 


Krank's  Shave  Kreem,  containing  Diexon,  is  one  of  America's 
finest  .  .  .  and  one  of  Chicago's  local  favorites.  One  good 
reason  for  Krank's  command  of  this  big  market  is  its  intensive 
local  campaign,  especially  built  for  Chicago  listening  tastes 
and  Chicago  selling  tasks.  The  New  WJJD  has  car- 
ried an  important  part  of  this  campaign  since  April,  1944. 
Thus,  over  the  New  WJJD,  the  Krank  Shave  Kreem 
story  is  repeated  to  all  Chicago  many  times  daily  .  .  . 
in  spot  announcements  ...  in  sports  programs  .  .  . 
and  in  Krank's  own  feature  show,  the  favorite  "Man 
in  the  Street,"  starring  Chicago's  top  sportcaster, 
Jack  Brickhouse.  Results?  Just  look  at  the  renewal 
record!  With  people  who  can  watch  results,  the  New 
WJJD,  with  its  20,000  watts  of  SELLING  POWER,  consistently 
rates  as  a  best  buy! 


20,000  WATTS  OF 


Sdtwf 


POWER 


WE  NEW 


A  'pidd  STATION 

BROADCASTING    •    Broadcast  Advertising 


REPRESENTED  NATIONALLY 


AVERY,  INC 

October  22,  1945  • 


CommEBcmi^ 


POBBIN'S 

"PENSIONEP/ 

Big-scale  farming  requires  big-scale  methods.  Hay-burning 
horsepower  could  never  maintain  Iowa's  present  huge  rate  of 
food-production. 

Tractors,  large  and  small,  are  among  the  costly  items  now  being 
purchased  by  Iowa  farmers  as  rapidly  as  they  appear.  What 
these  men  want  or  need  and  can  get,  they  buy.  Money  is  plenti- 
ful with  them.  In  1943,  for  instance,  their  average  farm  income 
was  $7,672 — last  year  was  at  least  20%  more — and  is  still 
going  up  in  1945.  'Iowa  farmers  have  struck  it  rich! 

But  despite  their  prosperity,  Iowa  farm  people  are  still  the 
plain,  wholesome  people  to  whom  KMA  programs  have  always 
been  aimed.  They  still  want  the  type  of  entertainment  we  give 
them,  featuring  their  own  preferences  in  music,  humor,  news 
and  farm  news.  They  still  want  their  authentic  farm  informa- 
tion to  come  from  the  lips  of  men  whose  accents  are  similar 
to  theirs.  With  virtual  Wall  Street  incomes,  their  favorite 
station  remains  KMA — a  full-time  farm  station  devoting  hours 
daily  to  its  own  specialized  productions.  Their  approval  of 
our  policy  is  shown  in  the  letters  they  send  us:  more  than 
twice  as  many  as  any  other  station  in  this  area. 

Let  us  tell  you  more  of  KMA's  story;  the  story  of  a  station 
which  hews  to  one  proven  line.  Or  call  Free  &  Peters  for 
information. 


KMA 


AMERICAN  BROADCASTING  CO. 

The  No.  1  Farm  Station  in  the  No.  1  Farm  Market 

152  COUNTIES  AROUND 
SHENANDOAH,  IOWA 


H PRESTON  PETERS,  president  of 
Free  &  Peters  Inc.  national  radio 
station  representative,  and  Vir- 
ginia Church  Morris,  daughter  of  AR- 
THUR B.  CHURCH,  president  of  KMBC 
Kansas  City,  and  Mrs.  Church,  are  to 
be  married  Nov.  3  at  Mission  Hills 
Country  Club,  Kansas  City. 
JERRY  STANLEY,  former  sales  and 
merchandising  advisor  of  Marshall  Field 
&  Co.,  Chicago,  is  now  account  execu- 
tive of  North  Central  Broadcasting  Sys- 
tem, St.  Paul.  Before  joining  Marshall 
Field,  he  headed  Recorded  Lectures 
Inc.,  Chicago,  and  before  that  was  vice- 
president  and  general  manager  of  Texas 
State  Network. 

A.  LOUIS  READ  has  returned  to  his 
post  as  commercial  manager  of  WWL 
New  Orleans  after  50  months  in  Navy. 
Discharged  Oct.  1  as  lieutenant  com- 
mander, he  was  public  relations  direc- 
tor for  two  years  for  the  commander  of 
the  Caribbean  Frontier,  Vice  Admiral 
Robert  C.  Griffin.  Previously  he  was 
stationed  in  Washington,  New  York, 
and  New  Orleans. 

GEORGE  BAKER,  member  of  advertis- 
ing staff  of  Salt  Lake  Tribune-Tele- 
gram for  10  years,  has  joined  KDYL 
Salt  Lake  City  as  account  executive. 
CAPT.  JOHN  PALMER,  on  terminal 
leave  from  the  Army  after  four  years 
overseas,  has  joined  the  sales  staff  of 
WMT  Cedar  Rapids,  la. 
JAMES  C.  COLE,  former  sales  executive 
of  WEBC  Duluth,  with  release  from 
Army  plans  to  enter  West  Coast  radio. 
HARKER  SPENSLEY  of  sales  depart- 
ment of  KLZ  Denver  is  father  of  a  girl. 

WILLIAM  DAWSON  of  sales  department 
of  WHEB  Portsmouth,  N.  H.,  is  recov- 
ering from  internal  injuries  received 
when  he  fell  after  dark  from  a  wall  at 
Portsmouth  Yacht  Club. 

JACK  FLYNN,  released  from  the  Army 
and  formerly  with  NBC,  Blackett-Sam- 
ple-Hummert  and  American,  and 
HARRY  WAINWRIGHT  BERN  AM,  for- 
merly of  Spot  Sales  and  WPAT  Pater- 


mnnnGEriiEiiT; 


H.  J.  (Tubby)  QUILLIAM,  former  gen- 
eral manager  of  KIRO  Seattle,  is  now 
fulltime  manager  of  KTBI  Tacoma.  He 
has  moved  his  residence  from  Seattle 
to  Harper,  on  Puget  Sound. 
JACK  KELLY,  WOOL  Columbus,  O., 
station  manager,  has  been  elected  sec- 
retary of  the  Columbus  Radio  Execu- 
tives Club. 

CAMPBELL  ARNOUX,  manager  of 
WTAR  Norfolk,  left  Oct.  9  on  a  three- 
week  tour  of  the  Southwest.  He  will  re- 
turn to  Norfolk  early  In  November. 

BEN  BEZOFF,  former  regional  chief  of 
OWI  for  Rocky  Mountain  area,  has 
been  appointed  assistant  manager  of 
KMYR  Denver.  He  formerly  had  been 
with  station. 

DON  FEDDERSON,  general  manager  of 
KYA  San  Francisco  and  KMTR  Holly- 
wood, is  in  New  York  for  conferences 
With  TED  and  DOROTHY  THACKREY, 
station  owners. 

RAY  V.  HAMILTON,  executive  vice- 
president  of  Associated  Broadcasters 
Inc.,  has  been  elected  treasurer  and  a 
board  director  of  San  Francisco  Public 
Relations  Club. 

BURRIDGE  D.  BUTLER,  president  of 
WLS  Chicago  and  publisher  of  Prairie 
Farmer,  leaves  Oct.  25  on  annual  trip 
to  Phoenix,  Ariz.,  to  spend  the  winter. 

EDGAR  KOBAK,  Mutual  president,  left 
New  York  Oct.  21  for  St.  Louis,  Chi- 
cago, Elkhart  and  South  Bend,  expect- 
ing to  return  Oct.  29. 

CLAY  MORGAN,  assistant  to  the  presi- 
dent of  NBC  and  former  publicity  di- 
rector of  the  French  Lines,  addressed 
the  panel  on  "Public  Relations  in  Amer- 
ican Shipping"  at  the  American  Mer- 
chant Marine  Conference  during  the 
19th  annual  regional  meeting  of  the 
Propeller  Club  of  the  United  States  Oct. 
17  at  the  Waldorf-Astoria,  New  York. 


son,  N.  J.,  have  joined  Associated  Broad- 
casting Corp.,  eastern  division  sales  of- 
fice in  New  York. 

FRANK  DOUGHERTY,  regional  sales 
engineer  of  Langevin  Co.,  Los  Angeles 
(equipment  mfgr.),  and  prior  to  that 
with  Consolidated  Radio  Artists,  has 
joined  Associated  Broadcasting  Corp., 
western  division  sales  staff,  as  account 
executive,  concentrating  on  participa- 
tion package  shows. 


NEW  station  license*,  plate  is  affixed  by 
Howard  O.  Peterson  (1)  upon  assump- 
tion of  sales  managership  of  KMA 
Shenandoah,  la.,  wnjje  KMA  General 
Manager  Owen  Saddler  disposes  of  old 
plate.  Peterson  was  formerly  head  of 
promotion,  research  and  sales  at  WOW 
Omaha  for  six  years  ;and  was  just  re- 
leased from  the  Army  as  major.  For  41 
months  he  has  been  public  relations 
officer  of  Seventh  Service  Command. 


KING  MITCHELL,  former  account  exec- 
utive of  KIRO  Seatt.le,  has  been  ap- 
pointed sales  manager  of  KTBI  Ta- 
coma. ALEC  DALY,  discharged  from 
armed  service,  has  joined  KTBI  sales 
staff. 

REG  BEATTIE,  former  exclusive  To- 
ronto representative  for  CHML  Hamil- 
ton, Ont.,  is  entering  the  general  sta- 
tion representation  business  at  Toronto. 
HANK  ALLEN,  account  executive  of 
KECA  Los  Angeles,  and  Leila  Griffith 
are  to  be  married  at  Lake  Minnetonka. 
Minn.,  Oct.  29. 

ANDY  A.  McDERMOTT,  radio  liaison  of- 
ficer of  RCAF  who  has  been  overseas 
for  two  years,  is  expected  back  in 
Canada  this  month  and  following  dis- 
charge plans  to  rejoin  H.  N.  Stovin  & 
Co.,  Toronto. 

WSAP  Portsmouth,  Va.,  has  appointed 
Joseph  Hershey  McGillvra  Inc.,  New 
York,  as  national  representative. 


BROADCAST  address  to  be  made  Oct. 
17  in  Wichita,  Kans.,  by  Samuel  B.  Pet- 
tingill,  lecturer,  author,  executive  of 
Committee  for  Constitutional  Govt.. 
and  former  Congressman  from  Indiana, 
will  be  transcribed  for  distribution  to 
stations  carrying  programs  made  avail- 
able by  Town  Hall  Committee  of 
Wichita.  Fifty  stations  in  31  states  now 
carry  or  have  carried  Town  Hall  Com- 
mittee half-hour  transcribed  programs 
on  sustaining  basis  as  "public  service 
features." 


Russell  Returns 

LT.  PERCY  H.  RUSSELL  Jr.,  dis- 
charged from  the  Navy,  returned 
last  week  to  the  Washington  offices 
of  the  law  firm  of  Kirkland,  Flem- 
ing, Green,  Martin  &  Ellis,  of  which 
he  is  a  resident  partner.  The  firm, 
with  Louis  G.  Caldwell  as  head 
partner  in  Washington,  is  counsel 
for  Mutual.  Mr.  Russell  entered  the 
Navy  in  1943  as  a  lieutenant  (jg) 
and  served  with  the  Office  of  Pro- 
curement and  Materiel,  working  on 
War  Production  Board  problems. 
Formerly  secretary  to  Supreme 
Court  Justice  Benjamin  C'ardozo, 
he  has  been  with  the  law  firm  since 
1936. 


Page  42    •    October  22,  1945 


BROADCASTING 


Broadcast  Advertising 


Leading  Advertisers  know  that  Detroit 
is  the  most  responsive  and  fastest  moving 
market  in  the  world  .  .  .  and  they  pick 
WXYZ  because  this  station  completely 
covers  the  Detroit  area...  where  there  is  a 
market  with  a  billion  dollar  buying  power. 


Affiliated  with  the 
American  Broadcasting  Company,  Inc. 


YZ 


(Key  Station  of  the  Michigan  Radio  Network) 

Owned  and  Operated  by  the 
KING-TRENDLE  BROADCASTING  CORPORATION 
1700  Stroh  Building       •      Detroit  26,  Michigan 

Represented  by  the  Paul  H.  Raymer  Co. 


1 

f 


4 


^  Fastest  Growing  Big  City  in  the  East 
^  Great  Industrial  Center 

Diversification  Insures  Progress 
^  Great  Shipbuilding  Center 

A  Great  Port  with  a  Great  Future 

WBAL,  Baltimore— 50,000  Watts— NBC  Network 
One  of  America's  Great  Radio  Stations 

NATIONALLY  REPRESENTED  BY  EDWARD  PETRY  &  CO.,  Inc. 


11111 


FM  Dial— 1  to  100 

FM  WANTS  to  get  started  on  the  right  foot. 
Manufacturers  are  designing  combination 
models  to  cover  the  FM  range.  The  listeners' 
most  important  contact  with  his  receiver  is  the 
dial.  The  push-button  technique  unquestion- 
ably will  be  adapted  for  FM,  but  manufactur- 
ers, as  yet,  aren't  saying  just  what  their  de- 
signs will  be,  probably  for  competitive  reasons. 

In  the  Oct.  15  Broadcasting  E.  E.  (Ted) 
Hill,  managing  director  of  WTAG  Wor- 
cester, Mass.,  proposed  that  manufactur- 
ers adopt  the  channel-number  system  used  by 
the  FCC  on  their  dials.  Channels  are  num- 
bered from  1  to  100 — being  200  kc.  apart. 
Listeners  would  find  it  most  awkward  to  com- 
mit to  memory  the  frequency  assignments 
(ranging  from  88.1  to  107.9  megacycles).  But 
they  would  have  little  difficulty  in  memorizing 
numbers  from  1  to  100. 

We  hope  broadcasters  will  get  behind  Mr. 
Hill's  very  sensible  suggestion  and  that  the 
Radio  Manufacturers  Assn.  will  recommend 
it  strongly  to  its  membership. 


Their  Fight,  Too 

FOR  AS  MANY  years  as  radio  is  old,  far- 
sighted  broadcasters  have  sought  vainly  to 
convince  their  press  brethren  that  the  two 
media  are  in  the  same  boat  and  that  any  threat 
to  the  freedom  of  either  inevitably  would  affect 
both. 

But  radio  has  fought  a  lone  fight.  For  years 
it  navigated  in  hot  water  on  the  freedom  issue, 
only  to  have  the  strongest  segment  of  the  press 
(those  not  in  radio)  eschew  any  fraterniza- 
tion. Radio  spokesmen  pleaded  with  the  press 
to  join  in  because  it  was  obvious  that  radio 
was  simply  the  first  line  of  defense  in  the 
threat  to  freedom  of  expression. 

That  was  evident  in  the  newspaper  owner- 
ship issue,  wherein  the  FCC  looked  into  the 
desirability  of  newspaper  ownership  of  sta- 
tions. Yet  only  those  newspapers  identified 
with  radio  ownership  took  up  the  cudgels. 
Then  came  the  Supreme  Court  decision  of 
May  10,  1943,  in  which  the  FCC  was  given 
"control  of  the  composition  of  that  traffic," 
which  could  only  be  interpreted  as  program 
control.  The  newspapers  generally  disdainfully 
refrained  from  comment  or  participation. 

But  misery  evidently  loves  company. 

Came  the  anti-trust  suit  against  The  Asso- 
ciated Press,  finally  decided  on  appeal  by  the 
Supreme  Court  throwing  open  AP  service  to 
practically  all  who  want  it.  Newspapers 
howled.  It  was  a  precedent  that  threatened  to 
impinge  upon  news  freedom. 

Kent  Cooper,  executive  director  of  the  AP, 
is  and  has  been  a  forceful  figure  in  the  crusade 
for  world-wide  press  freedom.  In  an  address 
last  week,  he  called  attention  to  tendencies 
toward  government  control  "of  the  radio,  the 
press  and  the  motion  pictures". 

We  welcome,  even  at  this  late  date,  the 
recognition  by  a  foremost  figure  in  journalism, 
of  radio's  status  as  a  news  medium  alongside 
the  press.  Mr.  Cooper  urged  the  public  to  de- 
Page  46    •    October  22,  1945 


mand  of  those  in  power  that  these  freedoms 
be  protected.  He  observed  that  as  to  radio  "we 
have  freedom  of  speech  into  the  homes  of  the 
land  through  the  medium  of  radio  definitely 
channeled  for  regulation  by  a  Government 
commission." 

Mr.  Cooper,  then,  isn't  talking  simply  of 
"freedom  of  the  press"  but  of  freedom  of  all 
media  of  expression  and  communication — free- 
dom of  news. 

President  Truman  stated  it  succinctly  and 
forcefully  last  July  in  his  letter  to  this  journal 
when  he  cited  radio  as  "a  medium  that  by  its 
very  nature  must  be  maintained  as  free  as  the 
press." 

"Over  Here" 

THE  BIG  show  is  over.  The  boys  are  return- 
ing by  the  hundreds  of  thousands.  Censorship 
is  out,  both  military  and  civil.  Reconversion  is 
on  (hang  the  strikes). 

For  radio,  no  more  reports  direct  from  the 
front.  OWI  allocations  selling  the  war  and 
patriotism  are  done.  Back  to  normalcy. 

That's  the  impulse. 

But  is  it  the  story? 

There  are  still  hundreds  of  thousands  of 
men  in  arms  in  the  erstwhile  war  theatres — 
occupation  troops  and  military  government 
men.  They  have  the  rough  job.  It's  their  task 
to  clear  up  and  police  and  protect. 

They  have  folks  back  home  too.  Radio  is 
their  real  link  because  it  has  the  warmth  and 
intimacy  that  only  the  voice  can  convey. 

Army  public  relations  men — practically  all 
of  them  ex-broadcasters — are  in  the  occupa- 
tion areas.  They  are  still  producing  those 
hometown  recordings  for  performance  over 
local  stations.  These  were  hot  when  the  whin- 
ing and  whistling  of  battle  was  on.  The  ten- 
dency now  may  be  to  deemphasize  them. 

In  this  issue  is  a  story  of  the  radio  public 
relations  men  in  ETO  written  by  one  of  them. 
Lt.  Don  Kearney,  formerly  of  WAGE  Syra- 
cuse, writes : 

"The  radio  officers  in  Europe  look  with  hope 
to  the  industry  at  home  for  help — that  the 
country  not  forget  the  GI's  in  Europe  who  won 
the  war  and  now  must  stay  in  Germany  to 
make  the  victory  'stick'." 

The  same  prevails  in  the  Pacific. 

So  think  again  when  you  consider  reschedul- 
ing those  recordings  from  overseas. 


&ut  /2e3jaect5  To  H 


Two  Bells  for  Adano 

MUCH  IS  WRITTEN  and  much  is  said  about 
the  power  of  radio.  No  more  telling  evidence 
of  the  medium's  influence  is  available,  how- 
ever, than  two  dispatches  issuing  from  Europe. 

One  recounted  that  William  Joyce,  alias 
Lord  Haw  Haw,  had  been  sentenced  to  death. 
The  other  revealed  that  similar  justice  had 
been  meted  out  to  Jean  Herold-Paquis,  chief 
news  commentator  for  the  Paris  radio  during 
the  German  occupation. 

These  men  were  traitors  to  their  own  lands. 
They  employed  the  microphone  overtly,  against 
the  good  of  mankind.  Their  voices  doubtless 
directed  the  steps  of  thousands  along  treacher- 
ous byways. 

Their  obliteration  from  the  world  of  men 
of  goodwill  may  attract  little  attention  in  the 
pages  of  history.  But  their  deeds  mark  well 
the  proposition  that  freedom  will  expire  in 
those  lands  where  radio- fails  to  serve  as  an 
instrument  of  the  people. 


WALTER  LANIER  BARBER 

RED  BARBER  and  the  American  Red 
Cross  are  practically  synonymous. 
It  is  not  only  because  Barber  was 
chosen  to  serve  as  chairman  of  the  Red 
Cross  1945  War  Fund  Drive  in  Greater  New 
York.  It  goes  back  through  those  years  he  has 
broadcast  the  Brooklyn  Dodgers  baseball  games 
over  WHN. 

Barber  became  associated  with  the  Brook- 
lyn Red  Cross  during  the  1942  baseball  season 
when  his  appeals  brought  in  27,000  pints  of 
blood,  or  one-half  the  total  amount  collected 
by  Brooklyn  that  summer.  Since  April  1942 
his  appeals  on  his  baseball  broadcasts  for  blood 
donors  have  been  credited  with  getting  more 
than  100,000  pints  of  plasma. 

For  his  part  in  helping  the  1945  Red  Cross 
War  Fund  Drive  of  New  York  exceed  its  quota 
by  1  y2  million  dollars,  Red  was  presented  with 
a  testimonial  of  appreciation  Oct.  9  by  six 
borough  and  chapter  chairmen. 

In  announcing  Red's  appointment  as  chair- 
man this  year,  Colby  M.  Chester,  board  chair- 
man of  the  N.  Y.  Chapter,  ARC,  said:  "Since 
the  outbreak  of  the  war,  few  men  have  ren- 
dered more  devoted  service  to  Red  Cross." 

Red  has  just  completed  his  twelfth  season  of 
broadcasting  baseball.  In  1944  he  served  for 
the  first  time  in  the  dual  capacity  of  WHN 
sportscaster  and  Red  Cross  Chairman.  Sport- 
ing News  has  rated  him  the  nation's  top  sports 
announcer  twice. 

His  radio  career  began  in  his  sophomore 
year  at  the  U.  of  Florida.  Red  was  waiting 
tables  and  doing  other  odd  jobs  to  meet  ex- 
penses. A  professor  was  scheduled  to  give  a 
talk  on  animal  husbandry  over  WRUF  Gaines- 
ville, the  University's  station.  At  the  last  min- 
ute the  professor  offered  Red  a  free  meal  if 
he'd  read  the  talk.  Barber  did.  The  station 
manager  liked  the  way  this  young  chap  per- 
formed, offered  him  a  job  at  $100  a  month. 

Red  wanted  to  finish  school,  but  he  did  take 
the  radio  assignment  at  75  cents  an  hour.  His 
forte  was  sports.  When  the  Cincinnati  Reds 
trained  at  Tampa  in  the  spring  of  1934,  Red 
met  Powel  Crosley  Jr.,  president  of  the  Cros- 
ley  Corp.,  licensee  of  WLW  (and  then  WSAI) 
and  president  of  the  Cincinnati  Baseball  Club. 
At  his  own  expense  Red  took  in  the  training 
season,  became  personally  acquainted  with 
every  player. 

He  went  to  Cincinnati  in  March  that  year, 
took  a  job  broadcasting  the  Reds'  games  and 
on  opening  day  1934  Red  not  only  described  his 
first  major  league  game,  but  saw  his  first  one. 
He  clicked  from  the  start.  His  homespun  ex- 
pressions and  Southern  accent  won  him  friends 
(Continued  on  page  50) 
BROADCASTING    •    Broadcast  Advertising 


New  England. . 

HOME  OF  WBZ 

WBZ  has  a  business  and  mailing  address..  Boston,  but, 
with  its  clear-as-a-bell  50,000-watt  signal,  it  is  a  "home- 
town station"  in  communities  throughout  all  New 
England.  It  reflects  the  pulsing  life  and  cultural  traditions 
of  the  eight-million  typical,  prosperous  Americans  living 
between  the  Canadian  border  and  Martha's  Vineyard. 

Programs  on  WBZ  are  nicely  adjusted  to  their  needs, 
tastes,  and  preferences.  WBZ  supplies  them  with  what 
they  want.,  of  entertainment,  information,  and  public- 
service  features.,  and  in  the  proportions  in  which  they 
want  them. 

High-calibre,  locally  originated  programs  vie  with 
ranking  network-shows  on  WBZ.  Its  musical,  home- 
making,  sports,  and  newscast-offerings  make  it  an  essential 
part  of  New  England's  home-life,  as  it  has  been  for  the 
past  24  years. 

An  impressive,  diversified  list  of  top-notch  national, 
regional,  spot,  and  local  sponsors  attests  the  worth  of 
WBZ  as  a  proved  selling-force  in  New  England.  You, 
too,  can  use  it  to  advantage  in  selling  most  of  industrial 
and  rural  New  England.  Contact  NBC  Spot  Sales  for 
availabilities. 

1.  Greenville,  N.  H.  2.  Harrison,  Me.  3.  Provincetown,  Mass. 
4.  Durham,  N.  H.    5.  Ipswich,  Mass. 

Photographs  from  New  England  Council,  Maine  Development  Commission, 
and  Monadnock  Region  Association. 


WESTINGHOUSE  RADIO  STATIONS  Inc 

KDKA    •    WOWO    •    K  EX    •    KYW    •    WBZ    •  WBZA 

REPRESENTED  NATIONALLY  BY  NBC  SPOT  SALES-EXCEPT  KEX 
KEX   REPRESENTED   NATIONALLY   BY  PAUL   H.  RAYMER  CO. 


Show  to  Alaska 

CRITERION  RADIO  FEATURES, 
Inc.,  Chicago  production  firm,  has 
placed  their  transcribed  feature 
Jimmy  Evans  Football  Forecast 
on  Alaskan  stations  KINY,  Juneau 
and  KTKN  Ketchikan.  Program 
(recorded  in  NBC's  Chicago  stu- 
dios) predicts  football  game  win- 
ners, is  rushed  to  Alaskan  points 
for  Friday  broadcasts.  Air  ex- 
pressed to  station's  owner,  Edwin 
A.  Kraft  in  Seattle,  recordings  are 
transshipped  by  air.  Now  in  its 
fourth  week,  program  has  always 
made  deadline.  Show  is  also  aired 
on  approximately  30  stations  in 
the  U.  S. 


New  Zealand  Group  Fights  to  Free 
Nation  of  Government  Control  of  Radio 


CAMPAIGN  to  free  New  Zealand 
commercial  radio  programming 
from  Government  control  is  being 
waged  by  Radio  Advertisers  Assn., 
Wellington,  N.  Z. 

In  a  circular  addressed  to  "all 
radio  advertisers"  the  Association 
said: 

"It  is  felt  that  if  sufficient  indi- 
vidual advertisers  will  write  to  the 
Minister  of  Broadcasting,  urging 
that  they  be  permitted  to  purchase 
in  the  open  field  as  previously,  the 
present  department  strangle  hold 
on   programs  may  be  eliminated 


'  WDAY  SAID  TO 

Go  to  Johnson's!" 

When  a  local  advertiser  uses  one  station  five  days  a 
week  for  eleven  years  .  .  .  that's  admissible  evidence 
of  satisfaction! 

We  think  so,  and  we  therefore  cite  with  pride  the 
record  of  our  long  association  with  Johnson's  for 
Shoes  (Fargo).  And  Johnson's  is  only  one  of  eight- 
een "locals"  who  have  been  with  WDAY,  steadily, 
from  ten  to  twenty-three  years ! 

There's  no  better  recommendation  than  the  loyal 
confidence  of  neighbors.  WDAY  has  it! 

WDAY,  inc 


S 


N.  B.  C. 
FARGO,  N.  D. 


z 


970  KILOCYCLES  .  .  .  SOOO  WATTS 
&  PETERS,  INC,  NATIONAL  REPRESENTATIVES 


and  the  alarming  decline  of  audi- 
ence arrested." 

Asserting  that  ZB  (commercial) 
stations  in  main  centers  once  en- 
joyed a  basic  audience  of  not  less 
than  73%  of  listeners  but  that  this 
has  dropped  as  low  as  30  to  50%, 
the  circular  continued: 

"It  is  believed  that  one  of  the 
principal  reasons  for  this  is  the 
policy  of  the  Government,  intro- 
duced 12  months  ago,  which  takes 
away  from  the  advertiser  the  right 
to  purchase  his  radio  program  from 
any  available  source  and  forces 
him  to  buy  only  from  the  Govern- 
ment, and  also  the  offering  to  local 
advertisers  of  programs  which 
have  been  previously  broadcast  by 
the  YA  (non-commercial)  stations, 
thus  reducing  the  commercial  sta- 
tions to  the  level  of  second-run 
movie  theaters. 

"The  consequent  reduction  of 
audience  is  vital  to  all  radio  adver- 
tisers— including  those  who  use 
spot  announcements  only — as  the 
price  paid  for  radio  time  was  origi- 
nally based  upon  a  reasonable  per- 
centage of  audience,  and  the  ZB 
audience  is  steadily  declining  to 
the  disadvantage  of  all  advertis- 
ers." 

An  accompanying  circular  sent 
by  the  Association  to  Government 
members  of  Parliament  asserted 
that  the  Government  plan  puts  the 
entire  selection  of  recorded  pro- 
grams for  both  commercial  and 
non-commercial  use  in  the  hands 
of  "only  two  individuals,  members 
of  the  Broadcasting  Service".  The 
old  plan  left  selection  of  commer- 
cial programs  "in  the  hands  of 
literally  dozens  of  individuals". 

"The  most  elementary  knowledge 
of  the  entertainment  business 
would  establish  that  no  two  indi- 
viduals could  possibly  select  a  suf- 
ficient variety  of  programs  to  cater 
for  the  requirements  of  all  listen- 
ers," the  circular  reasoned.  It  said 
"two  Government  officials  could 
not  be  expected  to  be  broad  enough 
in  their  entertainment  sense"  to 
cover  all  fields,  "particularly  when 
investing  public  monies,  as  many 


Watch  the  Time 

TELEVISED  TIME  signals 
went  on  the  air  in  Chicago 
for  the  first  time  last  week 
when  WBKB,  the  Balaban 
and  Katz  television  studios, 
presented  a  visual  "spot"  for 
the  Elgin  Watch  Co.  Running 
about  90  seconds,  the  time 
signal  break  is  presented  each 
Friday  at  8  p.m.  (CST),  be- 
tween Joe  Wilson's  Pigskin 
Predictions  and  Common- 
wealth Edison's  Telequizicals 
show.  Since  WBKB  charges 
only  for  talent  costs,  no  time 
charge  was  involved  in  the 
deal,  placed  through  J.  Wal- 
ter Thompson  Co.,  Chicago. 


programs  purchased  under  the  sys- 
tem are  necessarily  speculative." 

Result  of  the  Government  plan, 
it  said,  "is  to  lead  to  the  purchase 
of  only  those  programs  which  are 
of  a  standard  pattern,  thus  depriv- 
ing the  advertiser,  commercial 
broadcasting,  and  ultimately  the 
listener,  of  interesting  and  varied 
programs." 

The  Association  called  adver- 
tisers' attention  to  newspaper  ads 
it  had  scheduled  as  part  of  the  cam- 
paign. It  expressed  hope  that  the 
circular  to  Government  members, 
"plus  the  individual  letters  from 
advertisers,  will  result  in  the  aban- 
donment of  the  present  inefficient 
method  of  exclusive  Government 
purchase  of  programs." 


Chicago  Conference 

WBBM  Chicago,  and  WGNB  Chi- 
cago (WGN's  frequency  modula- 
tion sister  station),  will  partici- 
pate in  the  Ninth  Annual  School 
Broadcast  Conference  in  Chicago 
Oct.  22-23,  featuring  displays, 
demonstrations  and  lectures  on  ra- 
dio. Everett  Holies,  WBBM  news 
chief,  will  lecture  Oct.  22  on  "Tele- 
vising the  News"  and  pupils  of  the 
Taft  High  School,  Chicago,  will 
participate  in  Tuesdays  demonstra- 
tion of  local  cut-ins  on  CBS'  Amer- 
ican School  of  the  Air  show.  There 
will  also  be  an  FM  demonstration 
presented  by  WGNB. 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron" 

*  C.  E.  HOOPER  SUMMER  1945  INDEX   8  A.  M.  TO  6  P.  M. 


Page  48    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


THE  INDUSTRIAL  GIANTS 


WESTERN  ELECTRIC  COMPANY,  New  York  and  New  Jer 
RCA,  Harrison  and  Jersey  City,  N.  J. 
HYATT  BEARINGS  DIVISION,  GENERAL  MOTORS,  Harriso 
CHEVROLET  and  GENERAL  MOTORS,  Bloomfleld,  N.  J. 
CURTISS-WRIGHT  CORPORATION,  Caldwell  and  Clifton, 
FEDERAL  SHIPYARDS,  Kearney,  N.  J. 

EASTERN  AIRCRAFT  DIVISION,  GENERAL  MOTORS,  Linde 

FORD  MOTOR  COMPANY,  Edgewater,  N.  J. 

GENERAL  CABLE  CORP.,  N.  J. 

L.  BAMBERGER  &  CO.,  Newark,  N.  J. 

R.  J.  GOERKE,  Elizabeth,  N.  J. 

LAWRENCE  AERONAUTICAL  CORP.,  Linden,  N.  J. 

SIMMONS  COMPANY,  Elizabeth,  N.  J.  . 

CIBA  PHARMACEUTICAL  COMPANY,  Summit,  N.  J. 

GENERAL  ELECTRIC  COMPANY,  Bloomfleld,  N.  J.  and  N. 

THE  HOME  STYLE  LAUNDRY,  Montclair,  N.  J. 

HAHNE  &  COMPANY,  Newark,  N.  J. 

KRESGE-NEWARK,  Department  Store  „ 

MERCK  AND  COMPANY,  New  Jersey 

WESTINGHOUSE  ELECTRIC,  N.  J. 

PUR-O-LATOR  PROD.  INC.,  Newark,  N.  J. 

LIONEL  CORPORATION,  Irvington,  N.  J. 

AMERICAN  STORES,  N.  J. 

COLUMBIAN  LAUNDRY,  Newark,  N.  J. 

ARMOUR  &  COMPANY,  N.  J. 

HEARNS,  Newark,  N.  J. 

COLGATE-PALMOLIVE-PEET  COMPANY,  Jersey  City,  N. 
ATLANTIC  &  PACIFIC  TEA  COMPANY,  N.  J. 
WALTER  KIDDE  CORPORATION,  N.  J. 
THOMAS  A.  EDISON  INDUSTRIES,  West  Orange,  N.  J. 


PROVE  IT! 


It  was  the  hectic  period  of  V-J  Day  cele- 
bration. Northern  New  Jersey's  Industrial 
Giants  HAD  to  get  information  to  their 
workers  in  America's  Fourth  Largest 
Market  .  .  .  about  time  off  .  .  .  when  to 
resume  work  . . .  about  emergency  shift 
changes  . . .  about  picking  up  pay  enve- 
lopes. The  problem,  HOW  TO  DO  IT 
BEST?  Naturally,  they  called  on  WAAT- 
Newark  to  contact  their  people,  because 
they  know: 


S 


*  Do  you  realize  this  market 
contains  over  3  ¥2  million 
people;  more  than  these  14 
cities  combined:  Kansas 
City,  Indianapolis,  Roches- 
ter, Denver,  Atlanta,  Toledo, 
Omaha,  Syracuse,  Rich- 
mond, Hart  ford,  Des  Moines, 
Spokane,  Fort  Wayne. 


WAAT  delivers 

more  listeners  per  dollar 

in  America's  4—  Largest  Market 

than  any  other  station— 

including  all  50,000  watters! 


(National  Representatives:  Radio  Advertising  Co.) 


DOLLAR  FOR  DOLLAR  NEW  JERSEY'S  BEST  RADIO  BUY 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  49 


Respects 

(Continued  from  page  46) 


s  1 


COFFEE 

WITH 

CONCRESS 


"FIRST  REALLY  DIFFERENT 
PROGRAM  WITH  A  CAPITOL 
HILL  FLAVOR  TO  COME  OUT 
OF  WASHINGTON" 

.  .  so  says  P&RIETY 

A  completely  new  idea  in  morning 
programming  is  Bill  Herson's  "COFFEE 
WITH  CONGRESS"  broadcast  every 
Saturday  morning,  8:15-9:00  a.m. — 
It's  another  "First"  for  WRC  . . . 

First  time  members  of  Congress  have 
been  informally  interviewed  in  their 
homes— over  the  breakfasttable.  Herson 
presents  "little  •  known"  facts  about 
"well-known"  law-makers  in  an  ad-lib 
friendly  chat  with  Congressmen  and 
their  families. 

Another  reason  why  Herson  is  Wash- 
ington's No.  1  morning  personality.  For 
spot  availabilities  see  NBC  Spot  Sales. 


FIRST  in  WASHINGTON 


ft«pr»«<Mtted  by  NSC  SPOT  SAltS 

Page  50    •    October  22,  1945 


by  the  score.  He  learned  the  char- 
acteristics of  every  player.  When 
he  broadcast  out-of-town  games 
from  Western  Union  reports,  Red 
carried  on  a  rapid-fire  description 
of  the  players. 

In  Cincinnati  he  was  sponsored 
first  by  Ford  dealers,  later  by 
Wheaties.  General  Manager  Larry 
MacPhail  of  the  Reds  took  a  liking 
to  the  red-headed  Southern  boy 
who  was  making  good.  When  Larry 
left  the  Reds  to  become  head  of  the 
Brooklyn  Dodgers,  he  sent  for  Red 
Barber.  In  1939  Red  went  to  New 
York  and  did  the  Dodgers  games 
over  WOR.  In  1942  to  switched  to 
WHN. 

Obviously,  the  "old  red  head" 
quickly  endeared  himself  to  the  cit- 
izens of  Brooklyn.  One  year  after 
his  arrival,  the  Brooklyn  Chamber 
of  Commerce  gave  him  its  annual 
award  for  being  "that  young  man 
who  has  made  the  largest  civic  con- 
tributions to  the  betterment  of 
Brooklyn". 

Red's  Old  Gold  Dodger-Cincin- 
nati broadcast  from  Ebbetts  Field, 
Brooklyn,  over  WHN  on  Sunday, 
Sept.  13,  1942,  topped  all  previous 
War  Bond  promotions  with  sales 
of  over  $325,000. 

Co-worker  on  his  WHN  broad- 
casts the  last  four  years,  Connie 
Desmond,  calls  him  one  of  the  "most 
honest"  reporters  in  the  baseball 
broadcasting  business. 

Baseball  is  not  Red's  only  stint. 
During  the  fall  he  broadcasts  the 
New  York  Giants'  professional  foot- 
ball games  over  WHN.  When  he 
was  with  Crosley  he  did  the  Ohio 
State  and  Notre  Dame  games  for 
WLW.  He  also  does  a  sports  com- 
mentary for  newsreels  and  makes 
records  for  the  OWI  overseas  divi- 
sion. 

For  eight  consecutive  years, 
1935-43,  Red  did  the  World  Series. 
His  Southern  accent  comes  natural, 
Red  having  been  born  Feb.  17,  1908, 
in  Columbus,  Miss. 

During  his  college  days  he  was 
seriously  hurt  in  an  automobile 
accident.  When  stretcher-bearers 
were  taking  him  into  a  hospital  he 
saw  a  beautiful  young  woman  in 
white.  "I  thought  for  a  minute  I 
was  in  heaven,"  said  Red.  She  was 
his  nurse.  Now  she  is  Mrs.  Barber. 
Red  and  his  wife  live  in  Scarsdale, 
N.  Y.,  with  their  7-year-old  daugh- 
ter, Sarah. 

What  he  considers  his  greatest 
honor  came  early  this  year  when 
the  Sports  Broadcasters  Assn. 
chose  him  as  the  sports  broadcaster 
"who  has  done  most  to  bring  credit 
and  dignity  to  his  profession  in 
1944".  The  only  reported  criticism 
of  the  red-head  came  from  a  Brook- 
lyn fan  who  once  denounced  him 
as  being  "too  fair". 


NBC  "Congressional  Medal  of  Honor" 
program  has  been  commended  by 
Vivian  D.  Corbly,  national  adjutant  of 
the  Disabled  American  Veterans,  in  an 
interview  !n  current  issue  of  What's 
New  in  Veteran  News. 


JAMES  L.  WOLCOTT,  former  produc- 
tion manager  of  "The  March  of  Time'  , 
has  been  appointed  vice-president,  gen- 
eral manager  and  a  member  of  the 
board  of  directors  of  Audience  Research 
Inc.,  New  York. 

IRVING  FRISCH,  recently  with  Bell 
Telephone  Labs.,  technical  staff,  has 
rejoined  Radio  Wire  Television  Inc., 
New  York,  as  advertising  director. 
CHARLES  MICHELSON  Inc.,  New  York, 
distributor  of  "The  Shadow",  is  releas- 
ing a  companion  radio  series  of  half- 
hour  open  end  transcriptions  titled 
"The  Avenger",  now  available  to  sta- 
tions for  local  sponsors.  Series  includes 
52  programs. 

FRANK  V.  GOODMAN,  former  sales 
manager  of  Sonora  Phonograph  Co.. 
Chicago,  and  associated  with  other 
companies  in  phonograph,  radio  and 
refrigeration  industries,  has  joined  An- 
drea Radio  Corp.,  Long  Island  City, 
N.  Y.,  as  general  sales  and  advertising 
manager. 

JACK  CAVANAUGH  has  returned  to 
All-Canada  Radio  Facilities,  Calgary, 
program  division,  after  discharge  from 
the  RCAF  Atlantic  Coastal  Command. 
CHARLES  GARLAND,  former  associate 
radio  director  of  Berg-Allenberg,  Bever- 
ly Hills,  Cal.,  artist  service,  has  opened 
his  own  talent  agency  at  9169  Sunset 
Blvd.,  Beverly  Hills,  Cal. 
MAURICE  C.  DREICER,  head  of  Mau- 
rice C.  Dreicer  Programs,  Forum  Serv- 
ice Inc.,  and  Voice  Analysis  Service, 
New  York,  has  started  the  Idea  Coun- 
selor for  new  ideas,  check-ups  and 
analysis  services  on  radio,  television, 
public  relations,  politics,  sales,  promo- 
tion, or  business.  Address:  998  Fifth 
Ave.,  New  York. 

MORTIMER  S.  PALITZ,  released  from 
the  Army,  has  been  named  vice-presi- 
dent of  Cosmopolitan  Records  Inc., 
New  York.  Prior  to  his  Army  career 
Palitz  was  with  Columbia  Records. 
PAUL  GARDNER,  former  magazine 
editor  of  American  Broadcasting  Co., 
has  been  appointed  editor  of  Tune  In 
magazine. 

BOB  THIELE  concluded  his  WHN  New 
York  disc  program  Oct.  18  to  devote 
more  time  to  his  post  as  music  direc- 
tor of  Signature  Record  Co.,  New  York, 
which  has  expanded  activities. 
E.  W.  EISENHOWER,  with  Westing- 
house  Electric  Supply  Co.  for  11  years 
and  district  merchandise  manager  for 
Arizona,  California,  Idaho  and  Utah  for 
eight  years,  has  been  appointed  man- 
ager of  southern  California  district  of 
Westinghouse  Home  Radio  Division,  in 
charge  of  merchandising  Westinghouse 
home  radio  and  television  receivers  in 
that  territory  and  Oregon,  Washington, 
and  Hawaii. 

JEAN  McCORMICK,  formerly  of  the  ra- 
dio department  of  Crossley  Inc.,  and 
research  statistician  with  the  U.  of  Chi- 
cago, has  joined  Cooperative  Analysis 
of  Broadcasting,  New  York,  as  assistant 
to  JAY  STANWYCK,  editor  of  CBS  re- 
ports. 

SIMON  J.  SHALTZ,  night  city  editor  of 
the  Philadelphia  Record,  has  left  the 
newspaper  to  set  up  a  publicity  and 
radio  promotion  agency,  Adelphia  Assoc., 
with  offices  in  the  Real  Estate  Trust 
Bldg.  Associated  with  him  in  the  agency 
are  GERTRUDE  GOLDEN  and  ISA- 
BELLE  BOBROW. 

THOMAS  A.  McAVITY,  freelance  pro- 
ducer and  former  vice-president  in 
charge  of  radio  for  Lord  &  Thomas, 
Hollywood,  has  joined  Famous  Artists 
Corp.,  Beverly  Hills,  Cal.,  talent  service, 
as  vice-president  in  charge  of  radio. 
BILL  LIVINGSTON,  former  New  York 
producer  of  Warwick  &  Legler,  has 
joined  RKO  Radio  Pictures  as  Holly- 
wood radio  contact. 

HARRY  JACOBS  PRODUCTIONS,  New 

York  producer  of  transcribed  programs, 
has  established  West  Coast  offices  at 
8820  Sunset  Blvd.,  Los  Angeles.  Tele- 
phone is  Crestview  5-2871.  BERENICE 
LAWRENCE,  formerly  of  Free  &  Peters. 
Hollywood,  is  office  manager  and  in 
charge  of  sales  promotion. 
CRITERION  RADIO  FEATURES,  Chi- 
cago, has  placed  the  "Jimmy  Evans 
Football  Forecast"  program  on  the  fol- 
lowing stations^  WHK  WPAY  WTCM 
WCOA  WBAP  KTSA  WFCI  WINN  WAYS 
KTKN  KINY  KVFD. 

DECCA  RECORDS  has  installed  two 
presses  at  its  new  West  Coast  plant  at 
960  N.  La  Brea  Ave.,  Hollywood,  and 
has  started  its  own  pressing.  Company 
also  has  installed  all  new  recording 
equipment  at  that  plant. 


LOUISVILLE 


Home  of  the 
Kentucky  Derby 


BROADCASTING    •    Broadcast  Advertising 


CALL  ON 


WEAF  New  York 

WBZ  &  WBZA  Boston,  Springfield 

WGY  Schenectady 

KYW  Philadelphia 

WRC  Washington 

KDKA    Pittsburgh 

WTAM  Cleveland 

WOWO  Ft.  Wayne 

WMAQ  Chicago 

KOA  Denver 

KPO  San  Francisco 


FOR  NEW  ANGLES 


FEEL  THE  NEED  OF  A  FRESH  VIEWPOINT-a  different 
slant?  Why  not  let  "Spot"  help  you  tackle  time  problems?  He  can't 
promise  to  supply  the  exact  time  you  had  in  mind — NBC  time  is  too 
popular  for  that — but  he  can  point  out  some  mighty  solid  and  inter- 
esting new  angles  on  available  time. 

Call  on  "Spot"'''  today  for  new  angles  on  available  time  on  one  or  all 
of  NBC's  key  stations — stations  which  blanket  55%  of  the  radio 
families  in  the  U.  S.  with  incomes  34.2%  higher  than  the  national 
average.  Today  with  reconversion  going  full  blast,  farsighted  buyers 
know  .  .  .  more  than  ever  .  .  .  the  importance  of  catering  to  this  huge 
audience  in  America's  richest  market. 


NBCSP  T  SALES 


New  York,  Circle  7-8300  .  .  .  Chicago,  Superior  8300  .  .  .  San  Francisco,  Graystone  8700 
Washington,  Republic  4000  .  .  .  Cleveland,  Cherry  0942  .  .  .  Hollywood,  Hollywood  6161 
Denver,  Maine  621 1  .  .  .  Boston,  Hancock  4261 
BROADCASTING    •    Broadcast  Advertising  October  22,  1945    •    Page  51 


DETROIT'S  LEADING 
INDEPENDENT 
STATION 


'Your  Esso  Reporter'  Points 
To  Successful  10  Years  on  Air 


PLENTY  OF 
B.  T.  O.'s* 
ON  WJBK 

*  Big  Time  Operators 
WJBK   delivers,  one   reason  why 
you'll    find    these    B.T.O.'s  with 
WJBK,  year  after  year! 

Stanback 

Carter's  Little  Liver  Pills 

Super  Suds 

Del  Monte  Coffee 

Ex  Lax 

Lifebuoy 

Rinso 

Tintex 

Wild  Root  Cream  Oil 

Wurlitzer 

Kresge 

Sunshine  Biscuit 
Pillsbury  Flour 
Oxydol 

Ward  Baking  Co. 
Adam  Hats 
Bond  Bread 
Chelsea  Cigarettes 

WJBK 
GETS  RESULTS 
* 

ANOTHER  REASON 

WHY 
STATION  WJBK 

Carries  more  national  ad- 
vertising .  .  .  does  a  larger 
dollar  volume  .  .  .  than  any 
other  250  watt  station  in 
the  country. 


BACKGROUND  and  history  of  one 
of  the  most  consistent  and  success- 
ful spot  radio  accounts — Standard 
Oil  Co.  of  New  Jersey,  N.  Y.— is 
described  in  an  illustrated  booklet 
using  automotive  terminology  pub- 
lished by  the  company  for  local  deal- 
ers. Success  story  of  Your  Esso  Re- 
porter was  printed  simultaneously 
with  the  10th  anniversary  celebra- 
tion from  Oct.  7  to  Oct.  26  of  the 
company's  sponsorship  of  the  pro- 
gram, which  will  be  commemorated 
by  the  presentation  of  silver  plaques 
to  the  10  stations  that  have  carried 
the  program  for  the  last  10  years. 
[Broadcasting,  Oct.  1] 

Sponsorship  of  the  program 
started  in  1935  on  10  stations  at  the 
time  the  United  Press  inaugurated 
a  special  radio  wire  service.  Five- 
minute  news  show  is  sponsored  four 
times  a  day — five  days  a  week  and 
according  to  the  booklet  "has  more 
time  on  the  air  and  is  on  the  air 
more  times  than  any  other  single 
program."  Company  today  has  38 
stations  in  major  markets  carrying 
the  program,  reaching  91%  of  the 
radio  homes  in  Esso's  marketing 
area  with  primary  coverage.  During 
the  war  the  company  had  little  to 
sell  because  of  rationing  and  didn't 
add  any  stations. 

Teletype  circuits  connect  all  sta- 
tions carrying  the  program  to  the 


radio  department  of  Marschalk  & 
Pratt,  agency  handling  the  account. 
Schedules  of  commercials  are  pre- 
pared individually  for  each  broad- 
cast area.  Broadcast  period  varies 
from  station  to  station,  mostly  fol- 
lowing the  general  pattern  of  morn- 
ing, noon,  early  evening  and  late 
night.  Since  marketing  set-ups  dif- 
fer in  different  states,  individual 
company  marketing  divisions  fre- 
quently promote  products  not  fea- 
tured by  other  divisions. 

Booklet  proudly  proclaims  that 
the  Esso  Reporter  tops  the  No.  1 
network  shows  every  week.  Show,  it 
is  claimed,  has  ability  to  pull  up  to 
1,144,000  people  to  their  radios  for 
one  five-minute  spot  per  day.  One 
example  of  pulling  power  is  that 
3,762,963  glass  banks  were  sold  by 
the  dealers  in  less  than  two  months 
after  the  banks  were  mentioned  on 
the  air.  Another  drive  pulled  2,646,- 
000  requests  for  Esso  War  Map  I, 
and  3,629,000  for  Esso  War  Map  II. 
Before  the  war,  when  the  Reporter 
plugged  the  Harrisonburg  Virginia 
Turkey  festival,  approximately 
144,000  visitors  showed  up — at  least 
44,000  more  than  ever  before. 

Average  commercial  on  the  five- 
minute  show  runs  about  35  seconds, 
unless  a  special  government  mes- 
sage is  being  given.  Then  it  may 
run  a  few  seconds  longer.  Commer- 


Meet 

ARLETH 
HAEBERLE 

Purveyor  of  Glamour . . . 
...  at  the  kitchen  sink! 


Six  days  a  week  "AROUND  THE  TOWN  WITH  ARLETH 
HAEBERLE"  is  heard  by  more  women  than  any  other 
home-maker's  program!  Her  Testing  Bureau  (organ- 
ized before  the  war)  is  all  set  to  go  to  work  for  new 
products  now.  Details  and  future  participating  avail- 
abilities on  request. 


The  Great  Minnesota  (and  Wisconsin)  audience  demands,  deserves  and  GETS  the  best  in  radio! 


MINNEAPOLIS  *  ST.  PAUL,  MINNESOTA 

UJ  LI  OlM 

AMERICAN  BROADCASTING  CO. 

FREE   AND   PETERS  National  Representatives 


It's  SUPERMAN! 

SUPERMAN  of  W  K  Z  O 
Kalamazoo  is  its  chief  an- 
nouncer, Marion  Stutes.  In 
addition  to  announcing  duties, 
taking  eight  hours  a  day,  he 
has  been  carrying  a  normal 
load  for  three  semesters  at 
Kalamazoo  College,  where 
he  is  president  of  the  student 
body  on  campus.  After  gradu- 
ation next  June,  he  plans  to 
go  to  the  U.  of  Mexico.  He 
will  doubtless  fly  up  between 
classes  for  station  breaks. 


cials  for  past  10  years  are  kept  in 
microfilm.  Marschalk  &  Pratt  offi- 
cials estimate  they  now  have  about 
9,460  feet  of  microfilm  commer- 
cials. No  individual  commercial 
is  ever  used  more  than  six  times. 
Bill  Freeman,  creative  account  ex- 
ecutive of  Marschalk  &  Pratt,  esti- 
mates he  has  written  about  8,000 
of  those  commercials  in  10  years. 
R.  M.  Grey,  manager  of  the  ad- 
vertising sales  promotion  depart- 
ment of  Standard  Oil  Co.  of  New 
Jersey,  said:  "We  make  frequent 
check-ups  of  the  program's  ability 
to  produce  tangible  results  and  our 
files  contain  much  direct  evidence 
of  having  literally  brought  many 
thousands  of  potential  customers 
into  Esso  stations. 

"Time  after  time  we  have  had 
impressive  evidence  of  the  pro- 
gram's power  to  move  merchandise 
for  our  dealers  —  gasoline,  tires, 
motor  oil,  oil  burners  and  so  on. 
Our  dealers  have  felt  the  effect  of 
the  program  so  strongly  that  when 
items  have  been  featured  on  the 
Reporter  we  have  often  cleaned 
them  out  of  stock  entirely.  Needless 
to  say,  both  we  and  our  dealers 
thought  these  stocks  were  adequate, 
before  scheduling  commercials. 

"We  are  convinced  from  our  ex- 
periences with  Your  Esso  Reporter 
that  radio  holds  an  essential  place 
in  a  well-rounded  advertising  pro- 
gram like  ours,  which  includes  tele- 
vision, newspaper,  outdoor,  direct- 
by-mail,  point  of  sale  display,  dealer 
promotion  material,  movies  and 
trade  papers." 


Horace  NStovin 

1.  AND  COMPANY 

• 

RADIO 
STATION 

|  REPRESENTATIVES 

j  • 

j  offices 

!  MONTREAL  •  WINNIPEG 
TORONTO 


Page  52    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


There  Is  An  Audiodisc  And  An  Audiopoint 
For  Every  Recording  Need 

AUDIODISCS  have  all  of  the  features  essential  to  high  fidelity  recording. 
A  superior  lacquer  is  applied  by  a  unique  process  that  gives  a  flawless 
surface.  In  cutting,  the  thread  throws  well  and  there  is  no  static.  In  play- 
back, whether  at  once  or  in  the  future,  there  is  low  surface  noise.  Their 
playback  life  is  unequalled.  There  are  six  types  of  AUDIODISCS: 


AUDIOPOINTS 

Audiopoints,  made  by 
skilled  craftsmen,  are 
available  in  three  types  of 
recording  styli  and  three 
types  of  playback  points. 
Cutting  and  playback 
points  are  matched  to  give 
finest  performance. 

RECORDING  POINTS 
SAPPHIRE  NO.  14,  for  profession, 
als,  designed  to  give  proper  thread 
throw.  No  finer  made. 
STELUTE  NO 
type.  Cuts  quie 


professional 
ly  groove  for 


RED  LABEL  tops  alt  accepted  quality  standards 
for  professional  use.  Double-sided  in  6%",  8", 
10",  12"  and  16"  diameters. 

SINGLE  FACE  RED  LABEL  brings  new  economy 
to  applications  requiring  but  one  side.  12"  and 
16"  diameters. 


REFERENCE  permits  extreme  economy  in  test- 
cuts,  filing  and  reference  recordings.  Double- 
sided  in  10",  12"  and  16"  diameters. 

MASTERS  for  choice  copies  (pressings)  after 
electroplating.  Double  or  single  face  in  12", 
13%"  and  17V4"  diameters. 


YELLOW  LABEL,  Double-sided  blanks  of  uni-  BLUE  LABEL  best  discs  at  low  cost.  Thin  alumi- 
form  quality  and  "wide  latitude."  Extra-fine  num  base,  same  recording  lacquer  as  profes- 
adjustments  unnecessary.  Sizes  as  Red  Label.        sional  AUDIODISCS.  6V2",  8"  and  10" 

All  AUDIODISCS  are  manufactured  on  aluminum  base— and  glass  base  too,  except 
for  the  6V2"  and  Blue  Label  type. 

AUDIO  DEVICES.  INC..  444  MADISON  AVE.,  N.  Y.  C. 


DIAMOND-LAPPED  STEEL  NO.  50, 
cuts  a  fine,  quiet  groove,  gives 
from  15  to  30  minutes  actual  re- 
cording time. 

PLAYBACK  POINTS 
SAPPHIRE  NO.  113,  finest  obtain- 
able.  Complete  fidelity  and  mini- 
mum disc  wear. 

BENT  SHANK  NO  154,  for  heavy 
pickups. 

STRAIGHT  SHANK  STEEL  NO. 
151,  for  light  pickups. 

Audio's  resharpening  and 
repolishing  services  give 
real  economy  in  the  use  of 
AUDIOPOINTS,  Nos.  14, 
34  and  1 13.  Consult  your 
local  dealer. 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  53 


THIS  K 

Mil... 


 one  of  the  service  station  managers  who  kept  hun- 
dreds of  thousands  of  necessary  cars  on  the  roads  during 
the  war  and  sold  over  $115,718,000  worth  of  gasoline  during 
the  war  years.  Think  of  what  the  gasoline  market  will  be 
in  postwar  years  in  eastern  and  central  New  York  and 
western  New  England— the  WGY  COMMUNITY*— one 
of  the  richest  areas  in  the  nation! 

And  WGY  is  the  ONLY  medium  which  combines  this 
valuable  market  into  ONE  coverage  area. 

*WGY's  primary  and  secondary  areas  contain  18  cities  with  a  pop- 
ulation of  over  25,000,  39  cities  of  over  10,000,  and  40  incorporated 
towns  and  villages  of  over  5000  population. 

WGY 

SCHENECTADY,  NEW  YORK 

50,000  wafts — NBC — 23  years  of  service 
Represented  Nationally  by  NBC  Spot  Sales 

GENERAL  #)  ELECTRIC 


WILLIAM  RHODES,  former  announcer 
of  KMO  Tacoma  and  prior  to  that  in 
the  Army,  has  joined  KMPC  Hollywood 
as  newscaster  and  special  events  an- 
nouncer. 

TONY  MORSE,  newscaster  of  KGO  San 
Francisco,  is  father  of  a  boy. 
JACK  MAHON,  Mutual  correspondent, 
returns  to  this  country  with  the  Third 
Fleet  after  his  tour  overseas  for  net- 
work. He  is  preparing  a  book  of  his 
Pacific  experiences  which  he  expects  to 
have  completed  late  this  year. 
ED  PETTITT,  head  of  Mutual  San  Fran- 
cisco news  room,  has  shifted  to  New 
York  and  is  replaced  by  JACK  FERN 
of  the  Mutual-KFRC  San  Francisco 
news  staff. 

DICK  DOTY,  day  news  editor  of  WCOP 
Boston,  Oct.  6  married  Mary  Alice 
Brayer  of  Buffalo,  N.  Y. 
GENE  RIDER,  CBS  correspondent  home 
to  Miami,  Fla.,  after  two  years  in  the 
Pacific  and  Europe,  was  heard  over 
WQAM  Miami  in  special  interview  for 
the  "folks  who  knew  him  when".  He  is 
former  chief  engineer  of  WQAM. 
DICK    BENSON,    formerly    of  WJTN 


T.  G.  BOMBAUGH,  released  from  the 
Navy  reserve,  has  returned  as  transmis- 
sion engineer  at  the  WLS-WENR  trans- 
mitter, Chicago,  after  three  years  in 
Navy  communications.  ARTHUR  R. 
JOHNSON,  returned  from  military  leave 
of  absence  with  the  Navy,  has  been  re- 
instated as  assistant  station  engineer  of 
WLS-WENR  transmitter.  He  was  in 
service  for  three  years. 
WILF  RAY  has  been  appointed  chief 
program  engineer  of  CKMO  Vancouver 
and  ERIC  LAVELLE  has  joined  the  op- 
erating staff. 

AL  KLENMAN  has  returned  from  the 
RCAF  to  the  engineering  staff  of 
CKWX  Vancouver. 

GEORGE  HENDERSON  has  been  named 
engineer  of  CKY  Winnipeg.  He  joined 
CKY  in  1932  as  control  operator  and 
became  equipment  supervisor  in  1942. 
GORDON  THOMPSON,  in  the  RCAF 
since  early  1943,  is  returning  to  CKY 
Winnipeg  as  control  operator. 
HARDY  SYDNER,  for  18  months  serv- 
ing with  the  Army  Signal  Corps  in 
France  and  Germany,  has  returned  to 
WRVA  Richmond,  Va.,  as  control  op- 
erator. 

WILLIAM  R.  SCHWALM,  released  from 
service,  has  returned  to  transmitter 
staff  of  WQXR  New  York.  Others  re- 
turned from  armed  service  are  ZAVEN 
N.  MASOOMIAM,  control  engineer,  and 
GEORGE  M.  SCHIMMEL,  engineer. 
DONALD  SAUNDERS,  released  from  the 
Navy  as  lieutenant  commander,  has  re- 
turned to  WTOP  Washington  as  engi- 
neer. He  was  in  charge  of  a  Navy  radio 
installation  in  New  Orleans  while  in 
service.  Two  new  WTOP  engineers  are 
WILLIAM  B.  VAUGHAN,  former  chief 
radioman  in  the  Navy  and  prior  to  that 
with  WAIR  Winston  Salem  and  WRAL 
Raleigh,  N.  C,  and  JULIAN  RALSTON, 
who  was  Navy  specialist  in  electronic 
research  and  previously  with  WKEY 
Covington,  Va. 

HAROLD  E.  SAYLOR,  formerly  of  the 
FBI  radio  division,  has  joined  the  CBS 
maintenance  department  of  technical 
operations. 

KENNETH  STANGER,  engineer  of  KLZ 

Denver,  is  father  of  a  boy. 

ELWOOD  MIKEL,  formerly  with  Naval 

Research  Lab.,  Washington,  has  joined 

engineering  staff  of  WOWO  Fort  Wayne 

as  a  studio  operator. 

JOHN  PENAZ,  former  chief  engineer  of 

WHBG  Harrisburg,  Pa.,  is  new  member 

of  technical  staff  of  WKBZ  Muskegon, 

Mich. 

MICKEY  YANITOR,  released  from  serv- 
ice, has  joined  technical  staff  of  WRRN 
Warren,  O. 

JOHN  M.  BALDWIN,  technical  director 
of  KDYL  Salt  Lake  City,  will  spend  next 
month  in  Washington,  D.  C,  and  other 
eastern  cities  on  business  for  the  sta- 
tion. He  has  directed  work  on  KDYL 
experimental  television  transmitter, 
now  near  completion. 


Jamestown,  N.  Y.,  has  joined  announc- 
ing staff  of  WRRN  Warren,  O.  He  will 
give    play-by-play    of    local  football 

games. 

LESLIE  BAIN,  commentator  and  na- 
tionally syndicated  columnist,  has  re- 
turned to  WKAT  Miami  Beach,  Fla., 
where  he  originated  his  radio  news  pro- 
gram in  1940.  He  is  heard  Monday 
through  Friday  6:15  p.m.  First  four  pro- 
grams of  week  are  on  national  and  in- 
ternational news  and  Friday  program 
presents  latest  in  atomic  developments. 
HENRY  ORBACH,  former  western  divi- 
sion manager  of  news  for  American 
Broadcasting  Co.,  has  been  appointed 
news  chief  of  KFRE  Fresno,  Cal. 
BUDDY  GREENSPAN,  recently  dis- 
charged from  the  Navy,  has  rejoined  the 
WHN  New  York  sports  staff. 
DON  LERCH,  director  of  WEAF  New 
York  "Modern  Farmer"  program,  is  re- 
porting findings  and  proceedings  of  the 
World  Food  &  Argiculture  Organization 
convention  at  Quebec  via  transcrip- 
tions. 

IRVIN  LEWIS,  assistant  news  editor  of 
WLS  Chicago,  has  returned  to  his  home 
at  Tulsa  for  an  indefinite  stay,  due  to 
illness  of  his  mother. 
MAJ.  ROBERT  MENAUGH,  soon  to  be 
released  by  the  Army,  plans  to  return 
to  the  House  Radio  Gallery  as  superin- 
tendent Nov.  1.  During  his  military 
service  WILLIAM  VAUGHAN  has  been 
acting  superintendent. 
JACK  BEALL,  formerly  of  the  news 
staff  of  WLW  Cincinnati,  is  now  with 
WJZ  New  York  and  conducts  Sunday 
night  newscast  from  Washington. 
PETER  DUBINSKY  from  Transradio- 
Press  Washington  bureau  to  AP  Radio 
Wire,  Washington. 

FRAYE  GILBERT  has  resigned  from 
news  staff  of  WOAI  San  Antonio  to 
await  return  of  her  husband,  Maj. 
Harry  Gilbert,  from  Europe. 
JACK  O'REILLY,  former  WNEW  New 
York  announcer,  joined  WHOM  New 
York  Oct.  15  as  special  events  director, 
replacing  DALE  MORGAN,  who  shifts 
to  the  Cowles'  station  WOL  Washington. 
O'Reilly  will  be  m.c.  of  2V2  hour  after- 
noon "WHOM  Caravan"  and  of  "In- 
quiring Microphone"  in  addition  to  his 
special  events  work. 

FRANK  MEAD,  former  production  man- 
ager of  CJAT  Trail,  B.  C,  has  joined 
the  news  department  of  CKWX  Van- 
couver. 

TOM  STEWART,  for  10  years  with 
CKMO  Vancouver,  has  been  named  head 
of  the  news  department. 
JIM  FOSTER,  sports  announcer  of 
KTBI  Tacoma,  Wash.,  has  returned 
from  three-month  leave  of  absence  as 
U.  S.  forest  ranger  in  Olympic  National 
Forest.  JOSHUA  BARMASH,  using  air 
name  of  Bill  Berry,  has  joined  KTBI  as 
news  and  special  events  announcer 
after  discharge  from  Army. 


BOOKLETS  giving  complete  review  in 
words  and  pictures  of  roster  of  New 
York  Giants  are  being  offered  free  by 
Red  Barber  and  Connie  Desmond  to 
listeners  of  WHN  New  York  Sunday 
broadcasts  of  Giants  football  games, 
sponsored  by  P.  Lorillard  Co.,  New  York 
for  Old  Golds.  Agency  is  Lennen  & 
Mitchell,  New  York. 


2nd  J3raditrt 
and  Crettl 


"Where  'iDun  and  JBraditreei  " 
■t  <J/evper  and  Cr.e66ley"/ 


Page  54    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


WTAM's  Sohio  Reporter  Rates  First 
with  Cleveland  Listeners 


THE  most  popular  news  programs 
in  Cleveland.  Four  times  daily, 
Clevelanders  get  their  news  the 
way  they  want  it .  .  .  brief,  concise 
and  without  bias  from  the  Sohio 
Reporter.  A  vital,  four  pronged 
newscast  written  and  edited  in  the 
WTAM  News  Room.  "Another 
Sohio  Service"  is  another  com- 
munity service  by  WTAM  .  .  .  . 
first  in  listening  audience,  day 
and  night  and  first  in  all  program 
popularity  polls,  year  after  year. 

FIRST  in  CLEVELAND 


50,000  watts 


WAYNE  JOHNSON  ...the  "voice"  of  the 
Sohio  Reporter  gives  facts,  not  opinions 


BROADCASTING    •    Broadcast  Advertising 


The  WTAM  News  Room  in  an  all  night  "jam  session" 

J  / 

October  22,  1945    •    Page  55 


TOPS  IN  THE 
"HEARTLAND" 

In  the  "Heartland"  you'll  find 
some  of  the  richest,  busiest  farms 
of  the  midwest,  plus  important 
industries  including  meat  packing 
plants,  corn  processing,  soybean 
and  sugar  beet  factories.  Produc- 
ing food  for  a  hungry  world  has 
naturally  increased  the  "spend- 
able" income  at  home. 

TOUCH  "HOME"  WITH  KGLO 

293,080  Radio  families  in  the  area 
are  reached  by  the  friendly  voice 
of  KGLO.  Tell  them  .  .  .  sell 
them  .  .  .  put  KGLO  on  your 
station  list. 

Use  KGLO  and  WTAD 
Quincy,  Illinois 

A  Natural  Combination 


kglo 

MASON  CITY^f 

^  /  oiva 

1300  K.C.     5.000  Watts 

CBS  Affiliate 

Weed  &  Company,  Rep. 


IS  ABET  NAMES  ALLEN 
AS  FULLTIME  AGENT 

CLARENCE  A.  ALLEN  has  re- 
signed as  secretary-treasurer  of 
National  Assn.  of  Broadcast  En- 
gineers and  Technicians  to  work 
full  time  as 
NABET  national 
representative,  a 
position  he  for- 
merly coupled 
with  the  job  of 
secretary  -  treas- 
urer. 

H.  E.  Hiller, 
New  York  chap- 
ter chairman,  is 
Mr.  Allen  new  national  sec- 
retary -  treasurer 
and  national  representative  in  New 
England,  New  York,  and  Pennsyl- 
vania. Mr.  Allen's  territory  in- 
cludes the  rest  of  U.S.  He  said 
the  changes  were  made  to  allow 
more  time  for  organization  of  new 
NABET  units,  contract  negotia- 
tion, and  similar  work. 

Both  Mr.  Allen  and  Mr.  Hiller 
have  resigned  from  NBC  and  Mr. 
Allen  has  also  given  up  the  post  of 
Washington  chapter  chairman,  be- 
ing succeeded  by  Dorson  A.  Ull- 
man,  who  returned  to  WRC  Wash- 
ington from  New  York  last  July. 
Mr.  Allen  will  continue  to  main- 
tain offices  in  Washington.  Mr. 
Hiller  and  NABET  President  A.  T. 
Powley  will  be  headquartered  in 
New  York. 


PREMIER  of  new  Nash-Kelvinator  Corp.  series  on  CBS,  The  Andrews 
Sisters  Show,  was  preceded  by  cocktail  party  attended  by  sponsor,  agency, 
net  officials  (1  to  r):  William  C.  Gittinger,  CBS  sales  vice-president; 
Maxine  Andrews;  George  Mason,  sponsor  president;  Patty  Andrews; 
B.  B.  Geyer,  president,  Geyer,  Cornell  &  Newell;  La  Verne  Andrews; 
H.  C.  Doss,  Nash  Motors  sales  vice-president. 


Lupis  Leaves  WHOM 

GIUSEPPI  LUPIS,  former  super- 
visor of  Italian  programs  for 
WHOM  New  York,  has  resigned 
and  left  on  the  Gripsholm  Oct.  16 
for  Rome,  where  he  will  be  a  mem- 
ber of  the  National  Consultative 
Assembly.  The  Assembly  will  be 
the  nominal  Italian  Chamber  of 
Deputies  pending  final  settlement 
of  the  future  Constitution.  He  has 
been  associated  with  WHOM  since 
1938,  and  has  also  been  editor  of 
77  Mondo,  Italian  magazine. 


850 cu  (/cm  Hadio  ?Jta£ 


5000  WATTS 

DAY  AND  NIGHT 


Willis  Named  Assistant 
Manager  of  Nunn  Group 

J.  ED  WILLIS,  manager  of  WLAP 
Lexington,  Ky.,  one  of  the  four 
Nunn  Stations,  has  been  appointed 
assistant  general  manager  of  the 
Nunn  group,  which  has  headquar- 
ters at  Lexington. 

Gilmore  Nunn,  who  has  resumed 
active  duties  as  president  and  gen- 
eral manager  of  the  group  after 
serving  in  the  Army,  announced 
the  appointment  in  connection  with 
a  meeting  of  Nunn  station  man- 
agers and  .general  office  personnel 
held  Oct.  8-10  at  Lexington. 

Mr.  Willis  is  a  native  Ken- 
tuckian.  He  has  been  with  WLAP 
for  11  years,  as  manager  the  past 
two.  He  will  be  succeeded  by  Mil- 
ler A.  Welch,  a  member  of  the 
WLAP  sales  staff  for  nine  years. 

Representing  the  stations  at  the 
meeting  were  Mr.  Welch  of  WLAP ; 
Howard  P.  Robertson,  manager  of 
KFDA  Amarillo,  Tex.;  John  P. 
Hart,  manager  of  WBIR  Knoxville, 
Tenn.,  and  Joseph  B.  Matthews, 
manager  of  WCMI  Ashland,  Ky.- 
Huntington,  W.  Va.  General  office 
members  present  were  President 
Nunn,  Assistant  General  Manager 
Willis,  J.  Lindsay  Nunn,  chairman 
of  board;  G.  D.  Bowie,  secretary 
and  treasurer,  and  Sanford  Helt, 
chief  engineer. 


NATIONALLY  REPRESENTED  BY  ADAM  J.  YOUNG,  JR.,  INC. 


WCKY 


the  50,000 

watt  voice 
of  Cincinnati 


Page  56    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


a  new  city.  * . . 

a  new  station. . . . 

name. . . . 
to 

THE  SAME  STAR  PERFORMER 

and 

AUDIENCE-BUILDER 


One  of  radio's  best-known 
Home  Service  Directors  .  .  . 
one  of  the  mid-west's  most 
popular  women  changes  to  a 
new  city,  a  new  station  and 
even  a  new  name.  Catherine 
Daniels  is  nationally  known 
as  "Jane  Porter,"  for  the  past 
eleven  years  director  of  the 
famous  "Magic  Kitchen"  on 
popular  KMOX,  St.  Louis. 
Now  she  joins  WISH  as 
Catherine  Daniels. 


Catherine  Daniels,  with  her 
more  than  sixteen  years  ex- 
perience in  radio,  comes  to 
WISH  as  Home  Service  Di- 
rector and  Food  Counsel- 
lor to  manufacturers,  j  obbers, 
wholesalers  and  retailers  in 
Indiana.  Catherine  Daniels 
will  be  featured  daily,  Mon- 
day through  Friday  in  her 
new  and  friendly  program 
beamed  entirely  to  Hoosier 
women,  "At  Home  With 
Catherine  Daniels." 


CATHERINE  DANIELS 


"At  Home  With  Catherine  Daniels" 


Catherine  Daniels  Knows  How.  She  has 
worked  year  after  year  for  many  of  the 
best  known  food  advertisers  in  the  nation. 
Those  advertisers  participating  in  the  new 


WISH  feature,  "At  Home  With  Cath- 
erine Daniels"  will  be  SURE  of  results  in 
a  big  way  when  Catherine  Daniels  gets 
down  to  work  for  them. 


for  participation  in  thb  CATHERINE   DANIELS  PROGRAM 

FOR     SALES     IN     HOOSIERLAND    ..    .CALL     FREE    &     PETERS     OR     WRITE     OR  WIRE 

WISH 

7<£e  Station  fate  PC*ce*  .i*t 

INDIANAPOLIS 


REPRESENTED    NATIONALLY    BY    FREE     &  PETERS 
NEW  YORK  •  CHICAGO  •  DETROIT  •  ATLANTA  •  HOLLYWOOD  •  SAN  FRANCISCO 


flGEnCIES  j| 


Reaches  1,902,591  residents  of 
Industrial  New  England 

5000  watt  power,  day  and  night. 
680  kc.  A  clear  strong  signal 

1HJMN1 


Lawrence,  Massachusetts 

Affiliated  with  American  Broadcasting  Co. 
NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


HPIERSON  MAPES,  former  sales 
,  promotion  manager  of  Philco  Dis- 
tributors Inc.,  New  York,  for  15 
years,  has  been  appointed  general  man- 
ager of  Hutchins  Adv.  Co.,  New  York. 
His  new  duties  include  supervision  of 
production  of  Philco's  "Radio  Hall  of 
Fame"  and  "Breakfast  Club"  portions 
on  American. 

FLORENCE  McKENNA,  formerly  with 
Dancer-Fitzgerald-Sample,  Foote-COne 
&  Belding  and  Ruthrauff  &  Ryan,  has 
been  appointed  copy  chief  of  Goldman 
&  Gross,  Chicago.  EDWARD  MITTLE- 
STADT,  former  art  director  with  United 
States  Adv.,  is  now  in  that  post  at 
Goldman  &  Gross. 

GLADYS  SEALES  DEWEY  has  joined 
O'Brien  Gourlay  Ltd.,  Vancouver,  as 
radio  director.  Mrs.  Dewey  was  former- 
ly with  CJVI  CJCJ  CFAC. 
DABNEY  O.  COLLINS,  former  advertis- 
ing manager  of  Davis  &  Shaw  Furni- 
ture Co.,  Denver,  has  been  appointed 
vice-president  of  the  Galen  E.  Broyles 
Co.,  Denver  agency. 

DON  NEVILLE  MAINGUY,  formerly 
with  J.  Walter  Thompson  Co.,  New 
York,  and  LT.  COMDR.  JAMES  W. 
JOHNSON,  USNR,  have  joined  Rickard 
&  Co.,  New  York,  as  account  execu- 
tives. 

FRED  JORDAN,  vice-president  of  Buch- 
anan &  Co.,  Los  Angeles,  is  in  New 
York  for  three  weeks  conferences  with 
home  office  executives. 
TED  SELLER,  with  McCann-Erickson, 
New  York,  for  two  years  as  assistant 
account  executive,  has  been  appointed 
account  executive  on  Woman's  Home 
Companion. 

RICHARD  JAMES,  former  account 
executive  with  Peck  Adv.,  New  York, 
has  returned  to  the  agency  after  two 
years  with  the  American  Red  Cross  in 
New  Guinea  and  the  Philippines. 
LT.  COMDR.  SAMUEL  LANHAM,  USNR, 
has  been  released  from  the  service  and 
has  rejoined  J.  M.  Mathes  Inc.,  New 
York. 

ALEXANDER  MITCHELL  INES,  account 
representative  of  J.  Walter  Thompson 
Co.,  London,  has  arrived  in  New  York 
to  visit  the  company's  office.  EDWARD 
FIELD  EN,  manager  of  J-W-T  office  in 
Bombay,  has  left  New  York  to  spend  a 
month  in  the  London  office  before  re- 
turning to  India. 

MASON  L.  HAM,  former  agency  execu- 


HIGHEST  CONCENTRATED 
COVERAGE 


—AT  LOWEST  DOLLAR  COST! 

#  And  it's  a  fact  —  this  live-wire 
station's  5,000  watts  at  800  kc.  is  the  key  that 
will  open  AMERICA'S  THIRD  MARKET  to  your 
product  and  assure  you  a  healthy  portion  of 
profit  that  Is  yours  for  the  asking.  Let's  get  to- 
gether and  do  some  sure-fire  planning  without 
delay. 


J.  E.  CAMPEAU,  Managing  Director 
Union  Guardian  Building,  Detroit  26 


ADAM  J.  YOUNG,  JR.,  Inc., 
National  Representatives 


5,000  WATTS 


CKLW 


d  NIGHT 
800  Kc. 

MUTUAL  BROADCASTING  SYSTEM 


tlve  with  BBDO  New  York,  has  been  ap- 
pointed manager  of  the  commercial  de- 
partment of  Doremus  &  Co..  Boston. 
DONALD  W.  SEVERN,  formerly  with 
Young  &  Rubicam,  New  York,  and  re- 
cently released  from  the  Army,  Oct.  16 
joined  the  radio  department  of  Kenyon 
&  Eckhardt,  New  York,  as  talent 
buyer. 

MARION  PARHAM,  formerly  with  Free 
&  Peters  and  Erwin,  Wasey  &  Co.,  has 
been  appointed  spot  time  buyer  in  the 
radio  department  at  Kenyon  &  Eck- 
hardt, New  York. 

LT.  COL.  THOMAS  M.  KERESEY,  part- 
ner in  Ivey  &  Ellington  as  well  as  vice- 
president  and  direc- 
tor, has  returned  to 
the  agency  after 
serving  in  the  Army 
for  3Vz  years. 
C  A  P  T.  H.  W. 
GRATHWOHL,  on 
terminal  leave  from 
the  Army,  has 
joined  Duane  Jones 
Co.,  New  York,  as 
account  executive. 
Prior  to  joining  the 
Army  he  was  in  the 
merchandising  de- 
partment of  Alco 
Gravure,    Hoboken.         Mr.  Keresey 

SALLY  SMYTH  MANSFIELD,  former 
assistant  space  buyer  with  Compton 
Adv.,  New  York,  has  been  appointed 
media  director  of  Wildrick  &  Miller, 
New  York. 

GENE  KRAEMER,  formerly  with  the 
network  sales  department  of  NBC  and 
with  Joseph  Hershey  McGillvra  Inc., 
has  joined  the  New  York  office  of 
Joseph  Katz  Co.  as  field  representative. 
Kraemer  left  New  York  Oct.  16  for  a 
trip  through  Midwest  to  call  on  sta- 
tions and  newspapers. 

CALHOUN  CARTWRIGHT,  in  the  Navy 
for  three  years,  has  joined  Allan  Miller 


WCAR  Pontiac,  Mich.,  and  at  one  time 
operated  his  own  publicity  agency.  He 
will  write  "Optimist  Show",  national 
transcribed  feature  of  Optimist  Club 
of  North  America. 


Amateur  Contest 

WBBM  Chicago,  in  cooperation 
with  the  Chicago  Daily  Times, 
opens  search  Oct.  27  to  find  Chi- 
cago's leading  amateur  singers. 
Contest  will  be  broadcast  five  con- 
secutive Saturdays  (11:05-11:30 
p.m.  CTS)  with  two  final  win- 
ners, a  boy  and  a  girl,  to  be  chosen 
Nov.  24  from  the  final  broadcast, 
titled  Harvest  Moon  Festival,  from 
Chicago  Stadium.  Festival  will 
feature  Benny  Goodman  and  other 
headliners.  Finals  winners  will  re- 
ceive $75  contracts  for  a  week's 
appearance  over  WBBM.  Weekly 
winners  will  receive  $25  Victory 
Bonds. 


Pleased  to  Accept 

ROY  ROGERS,  guesting  on  the 
Friendship  Ranch  show,  sponsored 
by  General  Baking  Co.,  New  York 
(Bond  Bread),  Sunday,  on  Ameri- 
can, offhandedly  told  the  kids  of 
the  cast  on  the  Oct.  14  program, 
"I'm  gonna  take  all  you  kids  to  the 
rodeo  this  afternoon  as  my  guests". 
Within  an  hour  more  than  a  thou- 
sand youngsters  had  called  to  ac- 
cept the  invitation  which  they  had 
mistakenly  concluded  was  a  gen- 
eral one. 


JOSEPH  JACKSON  has  been  appointed 
planning  director,  and  JACK  L.  ADAMS, 
account  executive  of  Davis  &  Beaven 
Adv.,  Los  Angeles. 

NICHOLAS  F.  NAFF  has  joined  copy  de- 
partment of  Hillman-Shane-Breyer, 
Los  Angeles  agency. 

RUPERT  LUCAS  shifts  from  New  York 
to  Hollywood  staff  of  Young  &  Rubi- 
cam as  production  supervisor,  relin- 
quishing his  assignment  on  NBC 
"March  of  Time". 

CARLTON  ALSOP,  former  vice-presi- 
dent in  charge  of  radio  for  Sherman- 
Marquette,  takes  over  MGM  Hollywood 
production  assignment  Oct.  22.  He  has 
been  signed  to  a  term  contract. 
HARRY  ACKERMAN,  vice-president  of 
Young  &  Rubicam,  after  several  weeks 
in  Hollywood  on  agency  business,  has 
returned  to  New  York  headquarters. 
With  him  is  BOB  HUSSEY,  West  Coast 
talent  buyer  of  agency. 
ED  KNEASS,  a  lieutenant-commander  In 
the  Navy  and  on  active  duty  since  Pearl 
Harbor,  has  returned  to  his  post  as 
press  bureau  director  of  J.  Walter 
Thompson  Co.,  San  Francisco. 
RICHARD  DIGGS,  story  editor  of  Ward 
Wheelock  Co.,  has  been  shifted  from 
New  York  to  Hollywood. 
ANDY  POTTER  has  resigned  from  NBC 
Hollywood  production  staff  to  join 
DON  BERNARD,  West  Coast  produc- 
tion manager  of  William  Esty  &  Co., 
as  producer. 

J.  MACK  NEVERGOLE  shifts  from  his 
post  as  advertising  manager  for  Godall 
Rubber  Co.,  to  the  Roland  G.  E.  Ull- 
man  Adv.,  Philadelphia,  as  account 
executive. 

MANNIE  KLEIN,  of  the  Packard  Agency, 
Philadelphia,  Nov.y  1  opens  his  own 
firm,  Deane,  Klein  &  Davidson,  in  Phil- 
adelphia. 

DON  BERNARD,  West  Coast  radio  di- 
rector of  William  Esty  &  Co.,  has  re- 
signed as  president  of  Los  Angeles 
chapter,  Radio  Directors  Guild. 
MAJ.  J.  G.  MOTHERAL  has  returned 
to  the  San  Francisco  office  of  BBDO 
after  more  than  three  years  service  with 
AAF. 

MARION  F.  HATFIELD  ASSOC.,  Port- 
land, Ore.,  newly  organized  radio  ad- 
vertising agency,  expects  to  open  San 
Francisco  and  Los  Angeles  offices  by 
Jan.  1.  Agency  this  month  completed 
a  new-account  campaign  for  KWLK 
Longview,  Wash. 

VIVIAN  McMURTREY  and  MARY  MAR- 
GARET GODFREY  have  joined  Short 
&  Baum  Adv.,  Portland,  Ore.  Mrs. 
McMurtrey,  assigned  to  copy  and  re- 
search, has  been  with  San  Francisco 
office  of  Foote,  Cone  &  Belding,  and 
formerly  was  with  Portland  office  of 
McCann-Erickson.  Mrs.  Godfrey,  as- 
signed to  copy  and  public  relations, 
served  as  advertising  manager  of  J.  K. 
Gill  Co.  and  for  many  years  has  done 
free-lance  publicity  and  promotion 
work  in  Portland. 


Page  58    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


mm  mourns  m 


^^^S  •  For  Henry  Clay,  no  day  was  com- 
plete  without  his  habitual  game  of  whist. 
In  1816,  he  visited  Boston  and  his  daily  game  of 
whist  was  being  played  in  the  Old  Exchange  Coffee 
House  on  Congress  Street  when  that  building 
caught  fire.  Habit  was  stronger  than  fear,  for 
Henry  Clay  insisted  on  completing  the  game 
before  seeking  safety. 

Baltimoreans,  too,  are  persistent  in  one  of  their 
habits.  Their  radio  listener  loyalty  has  grown 
from  their  knowledge  that  quality  programs  con- 
sistently follow  the  station  break,  "This  is  WCBM, 
Baltimore."  This  is  the  reason  WCBM  has  firmly 
become  "Baltimore's  Listening  Habit." 


ujcbiti 


MUTUAL  BROADCASTING  SYSTEM 


John  Elmer 

Free  &  Peters,  ln<. 

George  H.  Roeder  j 

President 

£1^  '       -  - 

I^HhebbhBHHs 

exclusive  National  Representatives 

Genera/  Manager 

BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  59 


Service  Front 

(Continued  from  page  32) 
supervised  its  building.  After  own- 
ing his  own  recording  business  in 
Harrisburg,  Pa.,  Frank  E.  Taylor, 
Mus.  2/C,  is  now  doing  much  of 
the  technical  work  in  the  lab.  An- 
other experienced  man  in  cutting 
mechanisms,  is  John  E.  Ballay, 
Mus.  2/C,  electrical  contractor. 

*  *  * 
Radio  Men  Return 

SEVERAL  former  radio  men  at- 
tached to  AFN  are  reported  on 
their  way  back  from  overseas.  They 
include  Pvt.  Bruce  Fouche,  for- 
merly with  CBS,  N.  W.  Ayer  & 
Son,  and  Marshall  Field;  Capt. 
Sandy  Cummings,  formerly  of  Ben- 
ton &  Bowles;  T/5  Don  Pontius, 
formerly  traffic  and  program  su- 
pervisor for  Mutual;  Sgt.  Charles 
McC'uen,  formerly  news  announcer 
of  KRNT  Des  Moines;  T/5  Sig 
Smith,  formerly  of  WGR  and  KVW 
Buffalo;  and  Pfc.  Duke  Bowman, 
announcer  of  WHB  Kansas  City. 

*  *  * 

Shipboard  Radio 

AFN  last  week  started  bringing 
radio  entertainment  to  troops  re- 
turning from  Le  Havre  to  New 
York  aboard  transport  ships. 
Ships'  public  address  systems  are 
used  by  AFN  announcers  who  put 
on  AFRS  recordings,  news,  and 
amateur  programs  with  soldier 
talent  on  board.  When  ships  reach 
New  York  harbor,  announcer  re- 


These  Two  Stations  Provide  the  Only  Full 
Coverage  of  This  Rich  Pennsylvania  Area 


V  Windber 


BOTH  STATIONS  ARE  SOLD 
IN  COMBINATION  RATE 
FOR  NETWORK  AND  SPOT 


National  Representatives 

HEADLEY-REED  COMPANY 

New  York,  Chicago,  Detroit,  Atlanta,  San  Francisco,  Los  Angeles 


J 


Navy  Recording  Lab 


minds  troops  of  the  part  radio 
has  played  in  entertaining  them 
overseas,  and  signs  off  by  return- 
ing listeners  to  U.  S.  networks  and 
local  stations.  Plan  applies  to  ships 
leaving  Le  Havre  only. 

*  *  * 

Enterline  PRO 

CPL.  BERNIE  ENTERLINE,  for- 
mer announcer  with  WMBD  Peoria, 
is  now  attached  to  the  public  rela- 
tions office  at  Camp  Campbell,  Ky., 
taking  part  in  Army  radio  pro- 
grams aired  through  WJZM  Clarks- 
ville,  Tenn.,  and  WHOP  Hopkins- 
ville,  Ky. 

*  *  * 
Callahan  Promoted 

MAJ.  NORTH  CALLAHAN,  pro- 
duction supervisor  of  the  Army  ra- 
dio series,  Voice  of  the  Army,  has 
been  promoted  to  lieutenant  colonel. 


Union  Begins  Workshop 
For  N.  Y.  Office  Aides 

NEW  YORK  local  of  United  Office 
&  Professional  Workers  of  Amer- 
ica (CIO),  one  of  the  three  unions 
now  endeavoring  to  organize  the 
white  collar  workers  at  CBS,  has 
set  up  a  radio  talent  workshop  for 
secretaries,  typists,  clerks,  research 
and  maintenance  employes  of  all 
New  York  stations. 

Announced  aim  of  the  group  is 
"putting  on  shows  for  hospitalized 
servicemen  and  the  eventual  pro- 
duction of  radio  package  shows"  as 
well  as  the  uncovering  of  hidden 
talent.  Anita  Grannis,  stage  and 
radio  actress,  is  in  charge  of  the 
workshop.  National  Labor  Rela- 
tions Board  has  ordered  an  election 
at  CBS  in  New  York  to  determine 
whether  they  wish  to  be  represented 
by  UOPWA,  IATSE  or  IBEW  or 
if  they  prefer  to  remain  unaffili- 
ated [Broadcasting,  Sept.  10]. 


NEW  SHOWS  SET  VP 
IN    LATIN  AMERICA 

RALPH  HAYDON,  Director  of 
Latin  American  Division  of  Na- 
tional Export  Advertising  Service, 
has  returned  from  a  five-week  trip 
to  Cuba,  Puerto  Rico,  Venezuela 
and  the  Dominican  Republic,  where 
he  arranged  radio  campaigns  for 
Listerine,  Quaker  Oats,  Arrid,  Car- 
ter's Pills  and  Hinds  cream. 

He  set  up  a  quarter-hour  dra- 
matic serial  for  Quaker  Oats  in 
Cuba,  Puerto  Rico,  Dominican  Re- 
public and  Venezuela,  five  and  six 
times  weekly,  called  Frente  A  La 
Bida,  which  means  "Face  to  Face 
With  Life".  Scripts  are  written  in 
the  agency's  New  York  office. 

He  also  launched  an  Arthur  God- 
frey type  of  show  for  Listerine  in 
Cuba  and  Puerto  Rico. 

Mr.  Haydon  has  started  spot 
campaigns  for  the  other  accounts 
in  Cuba,  Puerto  Rico  and  Vene- 
zuela. 


NORTHERN  FLORIDA'S 
BEST  RADIO  -BUT" 
•  Send  for  DataUa  • 


« 


Runsentil  bj  W*  IB 

JOHN  H.  PERRY  ASSOCIATES  QdJQ 


Page  60    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising  jj 


IN  TELEVISION 


SETS  THE  PACE! 

£1 


DuMONT'S  JOHN  WANAMAKER 
TELEVISION  STUDIO,  STATION  WABD 

Regular  Television  broadcasts 
ill  begin  about  December  1,  1945 


DuMONT  TELEVISION  engineers,  who 
have  designed  and  built  more  television 
stations  than  any  other  company,  will  soon 
complete  the  world's  largest  television  in- 
stallation. They  are  now  transforming  more 
than  500,000  cu.  ft.  of  the  great  John 
Wanamaker  store  in  New  York  into  the 
first  "Television  City." 

The  largest  studio  (50'x  60'  with  a  50' 
ceiling)  boasts  4  cameras  —  the  first  studio 
to  be  so  well  equipped.  A  balcony  accom- 
modates 700  spectators  and  a  rear  glass  wall 
of  the  control  room  permits  sightseers  to 
watch  rehearsals  and  broadcasts.  Two  other 
"live  talent"  studios  are  equipped  with  3 


and  2  cameras  each.  Several  cameras  a.j 
mounted  on  a  new  type  dolly  providing 
extreme  ranges  of  elevation  and  camera 
angle.  A  telecine  studio  has  projectors  for 
both  16  mm.  and  35  mm.  film. 

DuMont  Television  broadcasting  equip- 
ment embodies  all  the  flexibility  and  refine- 
ments accruing  from  more  than  4  years 


cf  continuous  and  increasingly  elaborate 
programming  experimentation.  Simplified 
precision  control  —  the  keynote  of  DuMont 
design  —  assures  high  efficiency  and  rugged 
dependability  at  low  operating  cost. 
DuMont  leadership  means  adequate  train- 
ing of  your  technical  personnel,  and  the 
finest  craftsmanship  for  the  least  outlay. 

Copyright  1945,  Allen  B.  DuMont  Laboratories,  Inc. 


ALLEN    B.   DuMONT   LABORATORIES,  INC.,  GENERAL   OFFICES   AND    PLANT,  2   MAIN   AVENUE,  PASSAIC,  N.  J. 
TELEVISION    STUDIOS    AND   STATION   WABD,   515    MADISON    AVENUE,   NEW  YORK  22,   NEW  YORK 
BROADCASTING    •    Broadcast  Advertising  October  22,  1945    •    Page  61 


PRODUCTIOnI-}( 


Miss  Dorothy  Parsons 

L.  W.  Ramsey  Advertising  Co. 

Chicago,  111. 


I  was  sweepin'  out  the  newsroom 
the  other  night  when  my  eyes  landed 
on  somethin' 
that  I  tho't 
you  might  like 
to  know  .  .  . 
don't  remem- 
ber the  exact 
words  but  it 
was  somethin' 
about  3  or  i 
chemical 
■plants  in  this 

ready  to  spend 
t  e  n  million 
dollars  on  post 
war  expansion. 
'Course  I  knew 
this  was  just 
a  little  start 
and  it  didn't 
include  the 
plans  of  a 
couple  of  the 
largest  com- 
panies here, 
but  ther  e's 
nothin'  like 
starting  early 
.  .  .  which  re- 
minds me  I 
better  catch 
the  boss'  office 
tonite  or  he'll 
catch  me  to- 
morrow. 
Yrs., 
Algy 

p.s.  I  understand  we're  still  sold  out 
but  never  can  tell,  may  have  a  spot 
open  someday  and  this  is  a  great  mar- 
ket to  do  business  .  .  .  they  don't  call 
this  the  "Chemical  Center  of  the  World" 
for    nothin'.  A. 


WCHS 

Charleston,  W.  Va. 


JACK  FOSTER,  formerly  of  WHBL 
Sheboygan,  Wis.,  has  joined  an- 
nouncing staff  of  WOAI  San  An- 
tonio. DORIS  DANIELS,  who  handled 
"Texas  Today"  over  WOAI  for  Joske's 
of  Texas,  has  left  for  New  York  to 
await  passage  to  England;  MONETTE 
SHAW,  WOAI  staff  soloist  and  concert 
artist,  will  succeed  her  as  m.c.  on 
"Texas  Today",  assisted  by  MARTHA 
McNEEL.  OLIVE  KOVIC  has  joined 
WOAI  continuity  department. 

GLENN  REED,  released  from  the  AAF, 
and  BILL  HOLLAND,  from  the  Navy, 
have  joined  KYSM  Mankato,  Minn. 
T/SGT.  SYL.  BINKIN,  formerly  of 
KMOX  and  WEW  St.  Louis,  and  pro- 
gram manager  of  AFN  Paris,  has  been 
awarded  the  Bronze  Star  for  excep- 
tional ability  and  devotion  to  duty  with 
the  network. 

ARNOLD  HARTLEY,  WOV  New  York 
program  director,  is  author  of  a  script 
on  the  atomic  bomb  which  has  been 
selected  as  October  script  of  the  month 
by  Writers  War  Board  and  Assn.  for 
Education  by  Radio.  Script  will  be  dis- 
tributed to  700  stations,  theaters,  dra- 
matic societies,  and  other  organiza- 
tions. This  is  Hartley's  second  script 
selected  for  national  distribution  by  the 
board. 

HARRY  O'CONNOR,  formerly  with 
KPAB  Laredo,  is  now  program  assist- 
ant with  KWBU  Corpus  Christi,  Tex. 
CAL  MORROW,  former  announcer  with 
WJNO  West  Palm  Beach,  Fla.,  has  re- 
turned to  the  station  following  service 
in  the  armed  forces.  He  saw  action  in 
Germany  and  is  holder  of  the  Purple 
Heart. 

GERRY  WILMOT,  formerly  of  CBM 
Montreal  and  since  early  1940  in  Great 
Britain  with  the  CBC  overseas  unit, 
has  been  in  Canada  on  a  short  leave 
and  has  returned  to  London  to  direct 
the  Canadian  Forces  Radio  Service  of 
the  CBC  overseas  unit. 
GENE  KELLY,  released  from  the  Army 
where  he  was  manager  of  an  AFRS  mo- 
bile station  in  Burma,  is  now  an  an- 
nouncer with  WTOP  Washington.  Be- 
fore joining  the  service,  Kelly  was 
sportscaster  and  special  events  an- 
nouncer with  WCHS  Charleston,  W.  Va. 
FRANK  BLOTTER,  formerly  with  WBBM 
Chicago  production  department,  is  now 
with   production  department   of  WLS 


Hard***'* 


AGNES  SABOL,  with  Community  and 
War  Chests  of  Tacoma,  Wash.,  for  sev- 
eral years,  has  been  added  to  program 
and  traffic  staff  of  KTBI  Tacoma. 
ART  BALINGER,  former  announcer  on 
NBC  "Rudy  Vallee  Show",  and  more 
recently  Army  division  public  service 
officer,  has  joined  KMPC  Hollywood  an- 
nouncing staff. 

LT.  BEN  ALEXANDER,  former  NBC 
Hollywood  chief  announcer  and  m.c. 
now  in  the  Navy,  after  overseas  assign- 
ment has  reported  to  AFRS,  Los  An- 
geles, for  duty. 

MARK  FINLEY,  former  publicity  direc- 
tor of  Don  Lee  Broadcasting  System, 
Hollywood,  now  in  the  Army  stationed 
at  Marseille,  France,  has  been  pro- 
moted to  lieutenant-colonel. 
MICHAEL  STOKEY,  released  from  AAF, 
has  rejoined  American  Hollywood  an- 
nouncing staff. 

JACK  BENNY,  star,  of  NBC  series  under 
his  name,  has  been  awarded  American 
Legion  Citation  by  Hollywood  post  for 
his  efforts  in  entertaining  servicemen 
abroad. 

DUD  WILLIAMSON,  m.c,  and  CHARLES 
DOHERTY,  producer  of  "What's  The 
Name  of  That  Song?"  on  MBS  stations, 
have  been  signed  by  Harry  D'Arcy  Pro- 
ductions to  make  four  film  shorts  based 
on  that  program. 

KNOX  MANNING,  CBS  Hollywood  news- 
caster who  did  narration  on  "Ghosts  of 
Berchtesgaden",  movie  feature,  has  been 
signed  by  Warner  Bros.  Pictures  Inc. 
for  a  personal  appearance  tour  when 
that  film  is  released  in  West  Coast 
cities. 

HELEN  DALE,  production  assistant  on 
NBC  "Bob  Hope  Show",  and  Murry 
Sloan,  released  from  the  Army,  were 
married  in  Yuma,  Ariz.,  Oct.  10. 
JOHN  GAUNT,  former  NBC  producer 
now  with  AFRS,  Los  Angeles,  has  been 
promoted  to  lieutenant  commander. 
MAJOR  ROBB,  released  from  Navy 
after  service  as  assistant  naval  attache 
and  commander  of  a  sub-chaser,  has 
joined  WAGA  Atlanta  as  m.c.  of  two- 
hour  musical  clock  program.  He  has 
been  special  events  announcer  of  WINX 
Washington  and  early  morning  man  of 
WFVA  Fredericksburg,  Va. 
WILLIAM  FARISS,  former  chief  an- 
nouncer at  WBYN  Brooklyn  and  mem- 
ber of  station  staff  for  18  months,  has 
been  appointed  acting  program  direc- 
tor. 

WALTER  BURKS  has  joined  continuity 
department  of  KMOX  St.  Louis  after 
three  years  with  15th  Air  Force  In  North 
Africa  and  Italy.  STAN  DAUGHERTY, 
discharged  after  three  years  with  356th 
ASF  Band,  is  now  staff  organist  of 
KMOX.  ORLIN  KLEIN,  who  has  been 
on  the  road  with  Carl  Ravazza's  orches- 
tra for  a  year,  has  returned  to  KMOX 
orchestra. 

BERNIE  BARTH,  WFIL  Philadelphia 
announcer,  shifts  to  KRGV  Weslaco, 
Tex.,  this  week. 

ROBERT  O.  JOHNSON  Is  the  new  ad- 
dition to  announcing  staff  of  WPEN 
Philadelphia. 

HARLEY  L.  LUCAS,  released  after  3V2 
years  in  Army  airborne  infantry,  has 
returned  to  announcing  staff  of  WLOK 
Lima,  O.  He  participated  in  invasion  of 
Europe  and  was  prisoner  of  Germans 
for  several  months. 

MARY  JEAN  SWART,  formerly  of  WFIL 
Philadelphia,  and  BILL  WATTS,  for- 
mer member  of  the  Shanghai  Times, 
have  joined  WPEN  Philadelphia  as 
script  and  continuity  writers. 
LT.  SIDNEY  PAUL,  to  be  released  from' 
the  Army  next  week,  joins  WIP  Phila- 
delphia, as  production  manager.  For- 
merly with  Mutual,  he  was  in  charge 
of  radio  publicity  for  WAC  recruiting 
in  Philadelphia. 

JUNE  HESSE,  formerly  on  the  announc- 
ing staff  of  WINK  Fort  Myers,  '^la- 
has  joined  the  copy  and  continuity 
staff  of  WKBZ  Muskegon,  Mich. 
GLORIA  MOORE  of  that  department 
at  WKBZ  has  left  to  resume  studies 
at  Michigan  State  College. 
NORMAN  BLACK,  musical  director  of 
WFIL  Philadelphia,  has  been  appointed 
head  of  the  violin  department  of  the 
Clarke  Conservatory  of  Music,  Phila- 
delphia. He  will  also  be  in  charge  of 


ensemble  playing  at  the  conservatory. 
JOSEPH  CORR  of  the  announcing  staff 
of  WDAS  Philadelphia  is  in  Naval  Hos- 
pital, Philadelphia.  He  was  released 
from  the  Navy  last  month. 
LYNN  GIFFORD,  former  studio  direc- 
tor of  KPRO  San  Bernardino,  Cal.,  has 
been  appointed  program  director  of 
WRRN  Warren,  O.  CAPT.  TED  VEITS. 
discharged  from  armed  service,  and  ED 
FOYER  are  now  on  WRRN  announcing 
staff.  DAN  SWISS  has  taken  over 
WRRN  night  shift  as  announcer. 
JOHN  MESTON,  former  assistant  to 
MARION  KAROL,  who  recently  re- 
signed as  head  of  editing  department 
of  KNX  Los  Angeles,  has  been  promoted 
to  head  of  that  department.  CHARLES 
WADS  WORTH  has  been  appointed  his 
assistant. 

BOB  BARRY  is  new  addition  to  an- 
nouncing staff  of  WIND  Chicago.  Be- 
fore service  in  armed  forces  he  free- 
lanced in  New  York  as  Bob  Becker  and 
was  one  time  with  Scheer  Adv.,  New- 
ark, and  program  director  of  WARD 
Brooklyn,  now  off  the  air.  His  real  name 
is  R.  J.  Walsh.  In  service  he  was  an 
engineer  and  announcer  for  PWB-OWI 
in  ETO  and  Mediterranean  theater. 
From  same  military  areas  and  service 
and  new  to  WIND  announcing  staff  is 
STAN  VAINRIB.  Latter  formerly  was 
with  WCSC  WCAU  WTAM  WBEZ. 
ROBERT  HOBGOOD,  known  on  the  air 
as  Bob  Neal  and  former  program  direc- 
tor of  WMPS  Memphis,  has  been  named 
production  manager  of  WKRC  Cincin- 
nati. 

CARLTON  WARREN,  former  assistant 
director  of  program  operations  of  WOR 
New  York,  has  been  released  from  the 
Navy  and  rejoined  the  WOR  program 
department. 

EUGENE  PATTERSON,  former  program 
director  of  WLWO,  Cincinnati  shortwave 
outlet  of  Crosley  Corp.,  has  been  ap- 
pointed chief  of  the  broadcasting  divi- 
sion of  the  State  Dept.  Interim  Infor- 
mation Service.  In  this  capacity  he  di- 
rects radio  output  of  23  international 
shortwave  stations  which  supply  Amer- 
ican broadcasts  to  Europe  and  North 
Africa.  He  succeeds  CONSTANCE  ENST, 
resigned. 

EDWARD  O'MARA,  recently  released 
from  the  Army,  has  returned  to  CBS 
theater  operations  division. 
JOHN  McMULLEN  is  back  with  the  CBS 
research  department  following  release 
from  the  Army. 
WILLIAM  CAPPACCIO  of  CBS  televl- 
son  and  buildings  department,  is  father 
of  a  boy. 

PEYTON  C.  AUXFORD,  recently  out 
of  the  Army  and  formerly  an  advertis- 
ing writer,  has  joined  CBS  as  copy- 
writer in  Radio  Sales  department. 
GEORGE  CREAN  PATTERSON  has  re- 
joined WHTD  Hartford,  Conn.,  as  an- 
nouncer-producer after  3V2  years  In 
Army.  He  was  in  England  with  a  heavy 
bombardment  group.  ART  BERG- 
STROM,  former  announcer  of  WOR  New 
York,  is  now  on  WHTD  announcing 
staff.  BOB  GILLESPIE,  new  program  di- 
rector of  WHTD,  is  recuperating  after 
serious  operation  at  Hartford  Hospital. 


Page  62    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


i 


COMPLETE  ENGINEERING  SERVICE 
BROADCAST  INSTALLATIONS 


We  are  supplementing  our  regular  consulting  radio 
services  by  providing  for  the  construction  of  complete 
stations. 


Offices,  transmitter  building,  studios,  acoustic  design, 
sound  isolation,  equipment  layout,  antennas,  con- 
struction supervision  of  installation,  over-all  per- 
formance, etc.  3     *  t 

IN  ASSOCIATION  WITH: 

PAUL  DE  MARS — lately  Vice-president  in  charge  of  Engineering,  Yankee  Network 
JACKSON  &  MORELAND— Structural  and  design  engineers 

RAYMOND  M.  WILMOTTE 

Consulting  Radio  Engineer 

Main  Office:  Branch  Office: 

1 469  Church  Street,  N.  W.  236  West  55th  Street 

Washington  5,  D.  C.  New  York  1 9,  New  York 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  63 


SponsoRS^ 


Should  future  developments  in 
electronic  communications 
(either  audio  or  video)  require 
vertical  radiators  of  extreme 
height  look  to  Blaw-Knox  for 
the  kind  of  structural  engineer- 
ing which  will  assure  the  suc- 
cess of  such  towers. 

Thousands  of  installations, 
ranging  from  66  ft.  to  L0KX)  ft. 
are  ample  proof  thar  you 
rely  on  Blaw-Kncfx  Aor  com- 
plete responsibjkuty/in  the  fabri- 
cation, erection /and  testing  of 
complete^antenna  systems. 


OX  DIVISION 


.W-KNOX  COMPANY 
!038/  FARMERS  BANK  BLDG. 

PITTSBURGH  •  PENNSYLVANIA 


BLAW-KNOX  vertical  RADIATORS 


CURTIS  PUB.  Co.,  Philadelphia,  has 
bought  NBC  exclusive  broadcasts  of  the 
Army-Notre  Dame  and  Army-Navy  grid- 
iron contests  this  fall  in  the  interests 
of  the  Saturday  Evening  Post.  Both 
games  will  be  broadcast  by  Bill  Stern, 
the  Army's  match  with  the  Fighting 
Irish  on  Nov.  10  from  New  York  Yankee 
Stadium  and  the  game  between  the 
Cadets  and  the  Midshipmen  on  Dec.  1 
from  the  Municipal  Stadium  in  Phila- 
delphia. Arrangements  were  made  by 
MacFarland,  Aveyard  &  Co.,  New  York, 
agency  handling  SEP  advertising. 

BBDO  New  York  is  readying  a  few  new 
package  shows  for  the  following  clients: 
Corning  Glass,  Pittsburgh  Plate  Glass 
and  Servel.  Agency  is  also  planning  a 
half-hour  dramatic  show  for  Squibbs. 
GENDRON  CHEMICAL  Co.,  Los  Ange- 
les (Doff  Soapless  Suds),  has  appointed 
Stellar-Millar-Ebberts,  Los  Angeles,  to 
handle  advertising.  Regional  spot  radio 
is  being  considered. 

SIMPSON  STEEL  Co.,  Los  Angeles  (farm 
implements),  has  appointed  Stellar- 
Millar-Ebberts,  Los  Angeles,  to  handle 
advertising. 

JOYCE  SHOE  Co.,  Pasadena,  Cal. 
(wholesale  mfgr.),  has  appointed  N.  W. 
Ayer  &  Son,  San  Francisco,  to  handle 
advertising. 

AMERICAN  BIRD  SEED    Products  Inc.. 

Chicago,  effective  Oct.  21  is  spon- 
soring for  26  weeks  on  17  Mutual  sta- 
tions of  "American  Radio  Warblers", 
program  heard  on  WGN  Chicago  for  17 
years  and  featuring  troupe  of  canaries 
trained  by  Helen  Westbrook,  organist. 
Contract  placed  through  Weston-Bar- 
nett,  Chicago. 

C.  F.  MUELLER  Co.,  Jersey  City,  N.  J. 
(macaroni  products),  has  signed  for 
thrice-weekly  participations  in  Arthur 
Godfrey  morning  program  on  WTOP 
Washington  for  52  weeks. 


SANWGO 


IT'S  125  MILES 
FROM  ANYWHERE 

And   there's    nothing   in  be- 
tween! Metropolitan  San  Diego 
.  .  .  373,500  civilian  people, 
must  be  covered  from  within! 
We   serve  this   great,  highly 
concentrated  audience  with  the 
ONLY  primary  service  of  our 
network's  shows  available 
to  them.   They're  all 
within    15  miles 
of  our  antenna. 


ADAM  Hat  Stores  Inc.,  New  York,  has 
signed  52-week  contract  with  Associ- 
ated Broadcasting  Corp.,  through  Buch- 
anan Co.,  New  York,  for  sponsorship  of 
major  boxing  bouts  over  full  network. 
First  fight  is  set  Oct.  22  from  Baltimore 
with  Sam  Taub  handling  description. 
Time  set  is  10:05  p.m.  (EST)  to  conclu- 
sion. Other  bouts  to  date  are  set  for 
Oct.  29  from  Cleveland  and  Nov.  5 
from  Philadelphia.  Oct.  18  network  pre- 
sented half-hour  evening  preview  for 
series,  featuring  sports  celebrities  and 
commentators,  all  part  of  extensive 
publicity  campaign  for  fights. 
DURKEE'S  FAMOUS  FOODS,  Elmhurst, 
N.  Y.,  began  52-week  sponsorship  of 
"Names  In  The  News",  5:55-6  p.m. 
(CST),  over  WBBM  Chicago,  through 
Wendel  Muench  &  Co.,  Chicago.  Pro- 
gram gives  full  biographical  sketch  on 
daily  news  figure. 

P.  LORILLARD  &  Co.,  New  York,  starts 
Clem  McCarthy's  racing  resumes  daily 
on  WHN  New  York  beginning  Oct.  22 
for  Old  Gold  cigarettes.  Agency  is  Len- 
nen  &  Mitchell,  New  York. 
ST.  LAWRENCE  STARCH  Co.,  New  To- 
ronto (Beehive  corn  syrup),  Oct.  27 
starts  for  winter  season  weekly  sports- 
casts  with  Doug  Smith  on  CBM  Mon- 
treal. Agency  is  McConnell  Eastman  & 
Co.,  Toronto. 

COLGATE-PALMOLIVE-PEET  Co.,  To- 
ronto (Odex  and  Super  Suds),  has  re- 
newed flash  and  spot  announcements 
five  days  weekly  on  a  number  of  Ca- 
nadian stations.  Agency  is  L.  J.  Haeg- 
erty  &  Assoc.,  Toronto. 
HENRY  BIRKS  &  SONS,  Vancouver 
(national  jewelry  chain  stores),  has 
started  twice-weekly  half-hour  musical 
programs  and  thrice-weekly  flash  an- 
nouncements on  CKWX  Vancouver.  Ac- 
count placed  direct. 

LAKESHORE  RESTAURANT,  Oakland, 
Cal.,  has  started  weekly  quarter-hour 
"The  Rambler"  on  KGO  San  Francisco. 
Royal  Radio  Productions,  Oakland,  is 
the  agency. 

FOREST  LAWN  LIFE  INSURANCE  Co., 

Glandale,  Cal.  (life  insurance),  has 
started  thrice-weekly  transcribed  quar- 
ter-hour "Easy  Aces"  on  KNX  Holly- 
wood. Contract  is  for  52  weeks.  Agency 
is  Dan  B.  Miner  Co.,  Los  Angeles. 
LIVE  FOOD  PRODUCTS  Co.,  Los  An- 
geles (health  foods),  in  a  30-day  test 
campaign  to  direct  listeners  to  health 
food  stores,  Nov.  5  starts  thrice-weekly 
participation  in  Jane  Gibson  on  KQV 
Pittsburgh.  The  Mayers  Co.,  Los  An- 
geles, has  -account. 

MORRIS  ROSENBERG  Co.,  Los  Angeles 
(Rose  vacuum-packed  nuts),  Oct.  15 
started  an  average  of  three  transcribed 
spot  announcements  weekly  on  14  sta- 
tions in  Pacific  Coast  major  markets. 
Contract  are  for  13  weeks.  List  includes 
KECA  KMPC  KGB  KFSD  KQW  KROW 
KFBK  KOMO  KIRO  KGW  KEX  KTAR 
KFPY  KGDM.  Agency  is  The  Mayers 
Co.,  Los  Angeles. 

XZIT  SOOT  ERADICATOR  Co.,  Los  An- 
geles, has  appointed  Stellar-MUlar-Eb- 
betts,  Los  Angeles,  to  handle  advertising 
and  is  planning  an  immediate  regional 
spot  radio  campaign. 


LOOK 
NOW! 

SEE  PAGE 
36 


Page  64    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


KANSAS  CITY 


IS  A 

K 

o 

z 

Y 

MARKET 

.  •  - 

PORTER  BLDG.,  KANSAS  CITY,  MO. 

■ 

EVERETT  L.  DILLARD        ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 

:'.  ^l; 

Ask  for  Rate  Card 


NEWEST  of  the  soups  (split  pea)  named 
after  Betty  Crocker,  radio  voice  of  Gen- 
eral Mills,  is  displayed  by  Gree  Dono- 
van, announcer  on  "Guiding  Light"  pro- 
gram. Soup  series  is  sponsored  on  NBC 
by  General  Mills. 

MAX  FACTOR  &  Co.,  Los  Angeles  (cos- 
metics), has  started  thrice- weekly  an- 
nouncements on  a  number  of  Canadian 
stations.  Account  placed  by  H.  Factor 
Adv.,  Los  Angeles. 

HENRY  K.  WAMPOLE  Co.,  Perth,  Ont. 
(proprietary),  has  started  thrice- week- 
ly announcements  on  a  number  of  Ca- 
nadian stations.  Agency  is  J.  J.  Gib- 
bons Ltd.,  Montreal. 
EMERSON  DRUG  Co.,  Baltimore,  has 
started  thrice-weekly  quarter-hour 
newscast  on  KGO  San  Francisco  in  line 
with  plans  for  expanded  postwar  radio 
advertising  for  Bromo-Seltzer.  McCann- 
Erickson,  New  York,  is  agency. 
SPRATT'S  PATENT  (America)  Ltd., 
New  York  (dog  and  cat  food),  has 
started  three  participations  weekly  on 
Arthur  Godfrey  program  on  WABC 
New  York.  Agency  is  Paris  &  Peart, 
New  York! 

L,  E.  WATERMAN  Co.,  Montreal  (foun- 
tain pens),  has  started  American  net- 
work show  "Gang  Busters"  on  CKEY 
Toronto.  Account  placed  by  McKim 
Adv.,  Toronto. 

SHELL  OIL  Co.  of  Canada,  Toronto, 
has  appointed  J.  Walter  Thompson  Co., 
Toronto,  as  advertising  agency  effective 
Jan.  1,  1946.  ' 

O'CEDAR  of  Canada,  Toronto  (floor 
polish),  has  started  delayed  broadcasts 
weekly  of  "Bulldog  Drummond"  from 
MBS  on  CJBC  Toronto.  Agency  is  Mac- 
Laren  Adv.,  Toronto. 

SMT  EASTERN  Ltd.,  Moncton,  N.  B. 
(bus  line),  has  started  spot  campaign 
on  a  number  of  eastern  Canadian  sta- 
tions, through  Harold  F.  Stanfield  Ltd., 
Montreal. 

FLETCHER  OIL  Co.,  Los  Angeles  (Vel- 
tex),  on  Oct.  7  started  weekly  half- 
hour  transcribed  "Boston  Blackie"  on 
KHJ  Hollywood.  Contract  is  for  26 
weeks.  Will  Grant  Adv.,  Los  Angeles, 
has  the  account. 

FOREST  LAWN  LIFE  INSURANCE  Co., 
Glendale,  Cal.,  Oct.  15  started  thrice- 
weekly  quarter-hour  transcribed  "Easy 
Aces"  on  KCRA  Sacramento,  Cal.  Firm 
also  sponsors  program  on  KFMB  KGO 
KMJ  KNX  KMPC.  Agency  is  Dan  B. 
Miner  Co.,  Los  Angeles. 
BLUE  RIBBON  Corp.,  Toronto  (food 
products),  has  started  weekly  quiz 
show  on  11  western  Canadian  stations 
through  Cockfleld,  Brown  &  Co.,  To- 
ronto. 


WPRC 

'lilt  "\"of  lts  Kind! 


only  °ne 


The  only 
tow" 
nigh* 
urdoy 


show 


mu- 
set- 
te* 


Write 


DESERT  GRAPEFRUIT  INDUSTRY 
Committee  Inc.,  Phoenix  (cooperative), 
along  with  other  media,  will  use  par- 
ticipation programs  as  well  as  spot  an- 
nouncements in  its  advertising  start- 
ing in  November.  Agency  is  J.  Walter 
Thompson  Co.,  Los  Angeles. 
SAFETY  SALES  Corp.,  Los  Angeles  (No- 
Flame  liquid  flame  proof er),  has  ap- 
pointed Allied  Adv.  Agencies,  Los  An- 
geles, to  handle  advertising.  Firm  in  a 
13-week  test  campaign  on  Oct.  11  start- 
ed daily  five-minute  musical  program 
on  KFWB  Hollywood.  Plans  are  under 
way  for  national  spot  campaign. 
E.  &  J.  GALLO  WINERY,  Modesto,  Cal. 
(wines),  expanding  its  radio  schedule, 
is  sponsoring  thrice-weekly  quarter- 
hour  transcribed,  "Sincerely  Yours",  on 
115  stations  nationally.  List  includes 
WKWB  WAGE  KFI  KQW  WSMB  WENR 
KXOA  WNAC  WEAN  WICC  WIOD 
KTRB  WOR  WJW  KGDM.  Others  will 
be  added.  Transcribed  Frederic  W.  Ziv 
Co.  program  stars  Kenny  Baker,  with 
Donna  Dae,  Jimmy  Wallington  as  m.c, 
and  Buddy  Cole,  musical  director. 
Agency  is  Advertising  &  Salea  Council. 
Los  Angeles. 

WILLIS  &  Co.,  Montreal  (pianos),  Nov. 
4  starts  Sunday  afternoon  musical 
quarter-hour  on  CKAC  Montreal  and 
CHRC  Quebec.  Account  placed  direct. 
PINEX  Co.,  Fort  Wayne,  Ind.,  (cough 
syrup),  has  started  spots  five  days 
weekly  on  CKEY  Toronto.  Account 
placed  by  Russel  M.  Seeds  Co.,  Chicago. 

WRIGHTWOOD  VILLAGE,  Cal.  (moun- 
tain resort  property),  has  appointed 
Walter  Carle  Adv.,  Hollywood,  to  han- 
dle promotion  and  advertising,  and 
along  with  other  media  is  using  daily 
spots  on  KRKD  Los  Angeles.  Other 
southern  California  stations  are  to  be 
added. 

CALIFORNIA  PACKING  Co.,  San  Fran- 
cisco (Del  Monte  canned  peas,  coffee), 
has  started  schedule  of  station  break 
announcements  on  KNX  Hollywood  for 
31  weeks  through  McCann-Erickson, 
San  Francisco. 

JEWEL  A.  BOSTICK,  Los  Angeles  (used 
cars),  adding  to  heavy  local  schedule 
has  started  weekly  half -hour  tran- 
scribed musical  program  on  KFAC  Los 
Angeles  for  13  weeks.  Agency  is  Smith. 
Bull  &  McCreery  Adv.,  Hollywood. 

(Continued  on  page  66) 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  65 


For  Fastest 
Delivery 


SHIP  EARLY  IN  DAY!  Thus  you  avoid  end-of-day 
pile-up  at  airports.  Early  shipment  often  means  same  day 
delivery  to  points  from  500  to  1000  miles  away.  From 
coast-to-coast  overnight. 

YOUR  SHIPMENT  travels  3  miles  a  minute  between 
airports  with  special  pick-up  and  special  delivery  at  both 
ends  in  all  major  U.  S.  towns  and  cities.  Rapid  air-rail 
service  to  23,000  other  domestic  points.  Service  direct  by 
air  to  and  from  scores  of  foreign  countries. 

TYPICAL  RATES  shown  in  box  are,  on  an  average, 
10^2%  lower  than  prewar 
rates.  As  Air  Express  opera- 
tions have  increased  in  effi- 
ciency, savings  have  been 
passed  on  to  the  shipper,  mak- 
ing this  service  a  better  busi- 
ness buy  than  ever. 


WRITE  TODAY  for  interesting  "Map  of  Postwar 
Town"  picturing  advantages  of  Air  Express  to  community, 
business  and  industry.  Air  Express  Division,  Railway  Ex- 
press Agency,  230  Park  Avenue,  New  York  17.  Or  ask  for 
it  at  any  Airline  or  Express  office. 


TYPICAL  RATE  CHART 


Spoiisors  ^ 


(Continued  from  page  65) 
CONELLE  PRODUCTS  Co.,  New  York 
(toys  and  novelties),  has  placed  its  ac- 
count with  Seidel  Adv.,  New  York.  Na- 
tional spot  campaign  is  under  consid- 
eration. 

PERFEX  Co.,  Shendoah,  la.  (Perfex 
concentrated  cleaner),  starts  52-week 
announcement  schedules  Nov.  1  on 
WTMJ  WTAQ  WIBA  and  Nov.  12  on 
WMBD.  Agency  is  Buchanan-Thomas 
Adv.,  Omaha. 

ROBERT  SIMPSON  Co.,  Toronto  (chain 
department  stores),  has  started  after- 
noon recorded  musical  program  on 
CFPA  Port  Arthur,  Ont.  Agency:  Harry 
E.  Foster  Agencies,  Toronto. 
FAIRBANKS-MORSE,  Toronto  (auto- 
matic stokers),  has  started  spot  an- 
nouncements on  a  number  of  western 
Canadian  stations.  Agency  is  Steven- 
son &  Scott,  Montreal. 
ROGERS  MAJESTIC,  Toronto  (radio 
receivers),  has  started  broadcasts  of 
rugby  games  on  CFRB  Toronto.  Agen- 
cy is  Locke,  Johnson  &  Co.,  Toronto. 
WILLIAM  L.  CUNLIFFE  has  been  elect- 
ed president  of  Standard  Brands  Ltd., 
Montreal,  succeeding  the  late  CHARLES 

E.  MOYLE.  Cunliffe  joined  the.  organi- 
zation in  New  York  in  1925,  going  to 
Montreal  in  1928. 

MUTUAL  BENEFIT  Health  &  Accident 
Assn.,  Toronto,  has  started  Gordon  Sin- 
clair's "Headliners"  five-minute  drama- 
tizations, five  days  weekly  on  CFRB  To- 
ronto. Account  was  placed  by  Harry  E. 
Foster  Agencies,  Toronto. 
McGAVIN'S  BAKERIES,  Vancouver 
(chain  bakers),  has  started  early  morn- 
ing "Top  O'  The  Morning"  on  CJCA 
Edmonton  six  days  weekly.  Account 
placed  by  Cockfield  Brown  &  Co.,  Van- 
couver. 

J.  LYONS  &  Co.  (Canada),  Toronto 
(tea),  has  started  weekly  quiz  show  on 
seven  Ontario  stations.  Program  is 
called  "Money  Makers"  and  is  aired 
live  on  CFRB  Toronto.  Prizes  range 
from  $500  to  $1,000  if  contestants  can 
catch  producer  Roy  Ward  Dickson 
wrong  in  spelling  of  any  word  in  a 
1160  page  dictionary.  Program  is  re- 
corded and  aired  on  six  other  stations. 
Contestants  can  write  in  for  chance  to 
be  on  program,  and  if  their  letter  is 
picked  fare  is  paid  to  Toronto  from  any 
part  of  Ontario.  Account  placed  by 
Ferres  Adv.  Service,  Toronto. 

F.  &  M.  SCHAEFER  Brewing  Co., 
Brooklyn,  Oct.  16  started  52-week  spon- 
sorship on  WEAF  New  York  of  Clyde 
Kittel's  five-minute  news  program, 
Tues.-Thurs.-Sat.  7  a.m.  Agency  is 
BBDO  New  York. 

ARVEY  Corp.,  Chicago  (R-V  Lite),  has 
placed  a  five-minute  transcribed  pro- 
gram, "Nothing  But  the  Truth",  three 
times  weekly  for  10  weeks  on  KYW 
Philadelphia,  through  Burlingame- 
Grossman,  Chicago.  Other  new  busi- 
ness reported  by  station  includes: 
Fanny  Farmer  Candy  Shops,  Rochester, 
N.  Y.,  three-weekly  participation  in  the 
Ruth  Welles  program  for  52  weeks, 
placed  by  J.  Walter  Thompson  Co.,  New 
York;  Murine  Co.,  Chicago,  three  an- 
nouncements weekly  on  Ruth  Welles 
program  for  eight  weeks,  placed  by 
BBDO,  New  York;  F.  G.  Vogt  &  Sons, 
Philadelphia  (scrapple),  quarter-hour 
"Betty- Jordan"  one  weekly  for  13  weeks, 
through  Clements  Co.,  Philadelphia. 


CALAVO  GROWERS  of  California,  Los 

Angeles  (avocados),  is  considering  us. 
of  participation  programs  and  spot  an- 
nouncements in  national  advertising 
scheduled  to  start  in  November.  Agency 
is  J.  Walter  Thompson  Co.,  Los  An- 
geles. 

BOYLE  -  MIDWAY  Inc.,  Philadelphia 
subsidiary  of  American  Home  Products 
Corp.,  has  appointed  Al  Paul  Lefton 
Co.,  Philadelphia,  to  conduct  spot  ra- 
dio test  for  its  new  product,  Old  Eng- 
lish Powdered  Cleaner. 
M.  BARRON  LABS.,  Atlanta,  Ga.  (cos- 
metics), has  appointed  Madison  Adv. 
Co.,  New  York,  to  handle  its  advertis- 
ing campaign  to  include  radio,  starting 
next  spring. 

BALIAN  ICE  CREAM  Co.,  Los  Angeles, 
has  started  weekly  quarter-hour  tran- 
scribed "Songs  to  Remember"  on  KHJ 
Hollywood  for  13  weeks.  Firm  also 
is  using  participation  schedule  in 
"Record  Room"  on  KMPC  Hollywood 
and  will  use  other  local  radio.  Agency 
is  Henry  Welsh  Adv.,  Los  Angeles. 
SLAVICK'S  Jewelry  Co.,  Los  Angeles 
(retail),  has  started  five-weekly  quar- 
ter-hour transcribed  musical  on  KFI 
Los  Angeles.  Contract  for  52  weeks. 
Firm  also  sponsors  five-weekly  partici- 
pation in  "Art  Baker's  Notebook"  on 
that  station.  In  addition  a  daily  sixty- 
minute  recorded  program,  "Musical 
Masterpieces",  and  quarter-hour  news- 
casts are  sponsored  on  KFAC  Los  An- 
geles. Spot  schedule  is  used  on  KHJ 
Hollywood.  Agency  is  Paul  Winans 
Adv.,  Los  Angeles. 

COAST-CURRIES  ICE  CREAM  Co.,  Los 
Angeles  (retail  stores),  has  started 
six-weekly  quarter-hour  novelty  pro- 
gram, "Bill  Bryan  Show",  on  KMPC 
Hollywood.  Contract  is  for  52  weeks. 
Agency  is  Dan  B.  Miner  Co.,  Los  An- 
gelas. Downtown  Businessmen's  Assn.. 
Los  Angeles  (pre-Christmas  shopping), 
is  now  sponsoring  twice-weekly  quar- 
ter-hour commentary  with  Ray  Smith 
on  KMPC  for  13  weeks  through  Smalley, 
Levitt  &  Smith  Adv.,  Los  Angeles.  Gro- 
cery Store  Products  Co.,  New  York 
(Cream  of  Rice),  has  started  daily  early 
morning  quarter-hour  "Sunnyside  Up", 
live  music,  commentary  with  transcribed 
music,  on  KMPC.  Contract  for  26  weeks 
placed  through  Duane  Jones  Co.,  N.  Y. 
CHEMICALS  Inc.,  Oakland,  has  pur- 
chased participation  on  the  Adelaide 
Hawley  program  on  WEAF  New  York, 
Monday- Wednesday-Friday  9:30-10  a.m. 
for  52  weeks  starting  immediately.  Ad- 
vertising is  placed  by  Garfield  &  Guild. 
San  Francisco. 

GROVE  LABS.,  St.  Louis  (cold  tablets), 
has  started  spot  campaign  on  27  Ca- 
nadian stations.  Agency  is  Vickers  & 
Benson,  Toronto. 

SWEETS  Co.  of  America,  Hoboken,  N. 
J.  (Tootsie  V-M,  Fudge  Mix),  Oct.  15 
started  participation  sponsorship  of 
Adelaide  Hawley  on  WEAF  New  York, 
Mon.  through  Fri.  9:30  a.m.  for  13 
weeks.  Agency  is  Ivey  &  Ellington,  New 
York. 

PRODUCTS  DISTRIBUTING  Corp.,  New 

York  (Carousel  Cologne),  Oct.  8  started 
Teddy  Wilson  on  WABC  New  York, 
Mon.  through  Sat.  12:30-12:45  p.m.  Agen- 
cy is  Ted  Bates  Inc.,  New  York. 
COLGATE-PALMOLIVE-PEET  Co.,  Jer- 
sey City  (dental  cream),  Oct.  1  started 
participations  on  "Personally,  Its  Off 
the  Record",  on  WABC  New  York,  Mon. 
through  Fri.  3:15-3:45  p.m.  Agency  is 
Ted  Bates  Inc.,  New  York. 
U.  &  I.  FURNITURE  Co.,  Preston,  la- 
Logan  and  Salt  Lake  City,  now  spon- 
sors "An  Old  Song"  on  KDYL  Salt 
Lake  City,  Sunday  9:45  a.m.  Program 
features  well-known  ballads. 


gets  me*e  wzsr- 


ie  AIR  EXPRESS  DIVISION,  RAILWAY  EXPRESS  AGENCY 
Representing  the  AIRLINES  of  tha  United  States 


Page  66    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


NEW  AUDIENCE-PARTICIPATION  va- 
riety show,  "WOL  Open  House,"  has 
been  started  on  WOL  Washington, 
Monday  through  Friday,  3-5  p.m.  Show 
presents  five  top  tunes,  news  resu- 
mes, and  audience-participation  quiz- 
zes and  interviews  conducted  by  Russ 
Hodges,  WOL  sportscaster,  and  Dale 
Morgan,  new  m.c.  on  WOL  staff.  Sports 
highlights  are  dramatized  and  on  Friday 
football  predictions  are  presented. 

Don  Lee  Feature 

BORROWING  idea  from  circus  and  side- 
show weight-judging  attractions, 
"Worth  Your  Weight  in  Gold",  daily 
half-hour  audience  quiz  show,  started 
on  Don  Lee  Pacific  stations  Oct.  15. 
Jackson  Wheeler  is  "barker"-m.c,  with 
Mel  Vickland,  announcer.  Ruben  Gaines 
writes  and  produces  comedy  quiz.  In 
addition  to  prize  money,  daily  lottery 
is  conducted  with  winner  receiving 
"biggest  chocolate  cake  in  the  world". 

WIP  Dramas 

SERIES  of  dramatizations  called  "Hate 
Inc."  is  being  presented  by  WIP  Phila- 
delphia in  cooperation  with  Philadel- 
phia Fellowship  Commission.  Half-hour 
program  once  weekly  exposes  profes- 
sional hate-peddlers  and  rabble-rousers. 
Show  is  written  by  Kay  Christian,  au- 
thor of  "Inner  Sanctum"  series,  and 
produced  by  Edward  Wallace,  WIP  pro- 
gram director. 

Carnegie  Explained 

TO  TELL  Pittsburgh  listeners  about  the 
work  and  facilities  of  Carnegie  Insti- 
tute, WCAE  Pittsburgh  Oct.  16  started 
quarter-hour  series,  "Free  to  the  Peo- 
ple", Tuesday  6:45  p.m.  Work  of  various 
departments  is  discussed  weekly.  Sta- 
tion plans  to  make  period  available  to 
other  local,  civic,  educational  and  scien- 
tific groups  for  similar  public  service 
programs. 

Question  Bee 
FARM  and  ranch  staff  of  WOAI  San 
Antonio  visits  a  Texas  high  school  each 
week  to  record  "Country  Question  Bee" 
for  broadcast  Saturday  morning.  In  co- 
operation with  farm  youth  organiza- 
tions, staff  queries  agriculture  and  home 
economics  students  on  practical  farm- 
home  problems,  paying  cash  awards  to 
winners. 

Symphony  Preview 

BOSTON  SYMPHONY  preview  is  pre- 
sented Wednesday  8:15-8:30  p.m.  by 
WCOP  Boston  in  promotion  of  Boston 
Symphony  programs.  Cyrus  Durgin, 
Boston  Globe  music  critic,  reviews  com- 
ing Saturday  symphony  broadcast,  dis- 
cusses composers  and  compositions,  and 
interviews  guest  artists. 

High  School  Shows 

BECAUSE  of  complaints  of  local  high 
school  students  to  effect  that  there  are 
no  radio  shows  for  them,  WWJ  Detroit 
has  started  two  new  audience  partici- 
pation half-hour  programs  for  that 
group.  Saturday  1:15  p.m.  "Fan  Fare" 
show  features  music  of  Tom  Leash  plus 


IN  PHILADELPHIA 


r  10, 


000  WATTS 


f 


football  predictions  and  salute  to  high 
school  of  week.  Quiz  with  awards  of 
free  tickets  to  games  is  included.  Same 
evening  7  p.m.  WWJ  presents  "Scholar 
Dollars",  featuring  quiz  for  high  school 
seniors  from  eight  public  and  parochial 
schools.  Evening  winners  are  to  try  at 
end  of  series  for  grand  prize  of  four- 
year  scholarship  to  either  Wayne  U.  or 
U.  of  Detroit. 

Close-Ups 

SERIES  of  radio  sketches  through 
which  Canadians  in  one  part  of  the 
Dominion  may  receive  an  authentic 
close-up  of  the  other  parts,  has  been 
started  by  CBC  on  the  Trans-Canada 
network.  Each  of  the  five  time  zone 
regions  originates  five  programs  in  the 
weekly  series  called  "Panorama". 

Book  Series 

NEW  TITLE  for  WQXR  New  York 
"Books  Are  Bullets"  program  is  "Books 
in  the  News",  conducted  by  Bennett 
Cerf  and  heard  for  fourth  consecutive 
season.  Series  presents  authors  whose 
books  have  special  bearing  upon  war 
and  postwar  problems. 

Congressmen  Quiz 

NEW  PUBLIC  feature  program,  "Meet 
Your  Congressman",  started  on  WINS 
New  York  Oct.  17.  Program  is  conduct- 
ed by  Robert  Eaton,  Washington  cor- 
respondent, who  gives  listeners  oppor- 
tunity to  quiz  Congressmen. 

College  Forum 

CONNECTICUT  COLLEGE,  New  Lon- 
don, Oct.  13  (10  p.m.)  started  Saturday 
series  of  forum  discussions  of  current 
affairs  on  WDRC  Hartford,  conducted 
by  college  professors  and  arranged,  di- 
rected and  announced  by  college  staff. 


DlNGUS,(Ky.)! 

,   .    the  Ding"*-' 

Not  the  a-***  town,b, 

Firstly,  ^';econdly,  some 
lieve  it  «r  n0t-  exWa  money 
advertisers   V*?  radio. 

Thirdly,  ^tseetionof 
tbinh  the  importa^  ^ 


SELLS!  SELLS!  SilJLSj 

BROADCASTING    •    Broadcast  Advertising 


LINGO 

VERTICAL  TUBULAR 
STEEL  RADIATORS 

for  the  utmost  in 
Antenna  Efficiency 

Lingo  antennas  are  now 
available  to  meet  every  broad- 
cast requirement  —  for  AM, 
FM,  Television  and  all  UHF 
applications.  Discuss  your 
plans  with  us,  and  we  will 
show  you  how  Lingo  Radiators 
can  answer  your  particular 
problems  with  maximum  effi- 
ciency at  a  minimum  of  cost, 
to  meet  tomorrow's  keen  com- 
petition. We  are  ready  to  con- 
struct your  radiator  now,  and 
deliver  it  when  you're  ready. 

Please  include  in  your  inquiries  the 
height  required  and  approximate 
site,  so  that  complete  quotation  can 
be  made  immediately,  covering  the 
radiator  itself  and  its  subsequent 
erection  when  so  desired. 

JOHN  E.  LINGO  &  SON,  INC. 


LINGO 


VERTICAL 


RADIATORS 


October  22,  1945    •    Page  67 


t#Wllisa 

sp«t 

town 

tonight 

JOHlBlAlR 

 &  COMPANY 

REPRESENTING  LEADING  RADIO  STATIONS 


Promotion  Personnel 

GORDON  WILLIAMS  has  been  appoint- 
ed photo  editor  of  American  western 
division  press  relations  department.  He 
replaces  ROBERT  HALL,  recently  named 
western  division  publicity  director. 

MARC  BOWMAN,  with  public  relations 
department  of  American  Red  Cross  in 
London  for  almost 
two  years,  has  re- 
joined KOIN  Port- 
land, Ore.,  as  pro- 
motion director.  He 
formerly  was  con- 
tinuity chief  of 
KOIN.  With  ARC 
in  London  he  was 
chief  of  radio  sec- 
tion, public  rela- 
t  i  o  n  s  department, 
and  was  instrumen- 
tal in  preparing 
"The  American 
Eagle  in  Britain",  a 
network  feature  for 
four  years,  and  simi- 
lar programs.  Since  first  of  this  year  he 
has  been  in  charge  of  all  ARC  public 
relations  work  in  United  Kingdom.  He 
returned  home  in  August. 

ELEANOR  CORRIGAN,  former  reporter 
of  Kansas  City  Star  and  more  recently 
with  public  relations  department  of 
Douglas  Aircraft  Corp.,  and  ROBERT 
LEE  RAY,  formerly  with  Pacific  Fea- 
tures Syndicate,  have  been  added  to 
press  information  department  of  KNX 
Los  Angeles. 

BETTE  BENFIELD,  recently  returned 
after  16  months  overseas  with  the 
American  Red  Cross,  replaces  HILDE- 
GARDE  DYER  as  picture  editor  of 
WOR  New  York.  MARJORIE  SABLE, 
returned  from  29  months  with  ARC, 
replaces  MURRY  SALBERG  as  feature 


Mr.  Bowman 


riiifiiiisjsiriiinsiiifi 


OKLAHOMA  CITY 


A  MUTUAL  Station 

Ask  the  Walker  Co. 


news  editor  of  WOR.  Salberg  becomes 
trade  editor.  BOB  BLAKE,  released 
after  four  years  in  the  Army,  returns 
to  WOR  as  night  publicity  editor. 
Blake  replaces  BOB  WILSON,  now  with 
Mutual. 

FRED  A.  PEERY,  promotion  and  mer- 
chandising chief  of  WOAI  San  Antonio, 
has  been  chosen  by  San  Antonio  Ad 
Club  to  teach  a  class  in  advertising  at 
San  Antonio  Junior  College. 

MARJORIE  LEWIS,  for  two,  years  in 
the  Royal  Canadian  Naval  Women's 
Service  (Wrens),  has  joined  the  pub- 
licity staff  of  CKWX  Vancouver. 

E.  P.  J.  SHURICK,  promotion-press  chief 
of  KMBC  Kansas  City,  is  father  of  a 
girl. 

CONNIE  PHILLIPS  of  promotion  and 
merchandising  department  of  WCOP 
Boston,  has  announced  her  engagement 
to  Hazen  Ackles,  XJSNR. 

LT.  COMDR.  JERRY  DANZIG,  TJSNR, 
former  publicity  director  of  WOR  New 
York,  has  replaced  LT.  COMDR.  BOB 
ELSON,  sportscaster,  as  officer-in-charge 
of  the  Navy  entertainment  unit  in  New 
York  which  produces  Navy  shows  for 
the  Pacific. 

New  Survey 

SERIES  of  radio  surveys  under  auspices 
of  WMT  Cedar  Rapids,  la.,  are  being 
conducted  to  determine  popularity  of 
regional  news  in  comparison  with  na- 
tional news.  Dick  Baxter,  who'  will  pre- 
pare a  thesis  on  this  subject,  will  con- 
duct the  surveys  in  Cedar  Rapids, 
Iowa  City  and  a  smaller  community 
under  the  direction  of  Prof.  Wilbur 
Schramm,  head  of  the  school  of  jour- 
nalism of  U.  of  Iowa,  and  Prof.  Nor- 
man Meyer,  university  social  psycholo- 
gist who  did  special  research  this  past 
summer  for  Young  &  Rubicam  under 
direction  of  George  Gallup.  Survey 
technique  was  originated  by  Douglas 
Grant,  program  director  and  news- 
caster for  WMT. 

WKRC  Contests 

IN  CONNECTION  with  promotion  of 
CBS  "The  Biggest  Show  in  Town"  cam- 
paign, WKRC  Cincinnati  is  conducting 
five  listener  contests  using  the  "big- 
gest" theme.  Aimed  at  all  age  groups, 
sections  cover  biggest  baby  boy  and  big- 
gest baby  girl  born  during  contest;  big- 
gest tall  tale,  biggest-hearted  neighbor, 
biggest  booster  (for  children  only)  and 
completion  of  phrase  "I  keep  my  radio 
tuned  to  WKRC  and  'The  Biggest  Show 
in  Town'  because  .  .  .".  Prizes  range 
from  automatic  pencils,  roller  skates, 
bicycles  up  through  a  refrigerator,  a 
washing  machine  and  a  trip  to  New 
York. 

Cake  Contest 

CAKE-BAKING  Contest  will  celebrate 
WTOP  Washington  13th  anniversary 
Oct.  22.  Listeners  are  to  submit  cakes 
to  be  judged  by  Mrs.  James  Byrnes, 
wife  of  Secretary  of  State;  Mrs.  Robert 
Hannegan,  wife  of  Postmaster  General; 
Mrs.  Tom  Clark,  wife  of  Attorney  Gen- 
eral; Mary  Turner,  director  of  home 
service,  Potomac  Electric  Power  Co.; 
Eleanor  Lee,  director  of  women's  pro- 
grams, WTOP.  Prizes  total  $100.  Cakes 
go  to  service  hospitals. 

Watkins  Contest 
R.  L.  WATKINS  Co.,  New  York,  spon- 
sor of  "Backstage  Wife"  and  "Manhat- 
tan Merry-Go-Round"  on  NBC,  is  offer- 
ing 100  postwar  home  washing  ma- 
chines to  winners  of  contest  announced 
Oct.  19  and  21  on  those  programs.  Con- 
testants are  to  write  in  25  words  or  less 
"Why  I  Like  Dr.  Lyons  Tooth  Powder". 
Contest  closes  Nov.  4.  Agency  is  Dan- 
cer-Fitzgerald-Sample,  New  York. 

Treasure  Chest 
SPECIAL  BROADCAST  and  cooperation 
of  local  sponsors  helped  WSAM  Sagi- 
naw, Mich.,  fill  a  huge  treasure  chest 
with  all  types  of  recreational  material 
for  the  Saginaw  Victory,  ship  named 
in  honor  of  station's  home  city. 

Drug  Store  Folder 

IMPORTANCE  of  radio  in  drug  store 
sales  is  emphasized  in  two  broadsides 
prepared  by  Miles  Labs.,  Elkhart,  Ind. 
(Alka-Seltzer,  One-a-Day  Brand  Vita- 
mins, Miles  Nervine),  for  distribution 


WELCOME  to  Bob  Blake  (r),  first  vet- 
eran to  return  to  WOR  New  York,  is  ex- 
tended by  WOR  President  T.  C.  Strei- 
bert.  Blake  is  member  of  station  pub- 
licity department. 


to  drug  stores  and  radio  stations.  Titled 
"Look  What  Radio  Sells  for  Your  Drug 
Store",  color  folder  lists  top  score  of 
radio  programs  on  NBC  and  American 
networks  which  are  devoted  exclusively 
to  selling  drug  products.  Folder  sug- 
gests displays  at  point  of  sale  and  re- 
minds customers  about  products  adver- 
tised and  programs  which  advertise 
them. 


Talent  Search 

RADIO  search  for  "Joe  Palooka",  comic 
strip  character,  is  being  conducted  by 
George  Fisher  on  his  Associated  Broad- 
casting Corp.  "Hollywood  Whispers"  pro- 
gram heard  Mon.  through  Fri.  10:15- 
10:30  p.m.  (EST).  Purpose  is  to  find 
leading  man  for  Monogram  Picture  pro- 
duction of  that  title.  Candidate  nomi- 
nated by  listeners  in  each  state  will 
compete  in  finals.  Four  of  these  will  be 
selected  for  screen  test.  Winner  is  to 
receive  Monogram  contract  and  48  semi- 
finalists  each  receive  new  Gruen  watches 
from  Monogram.  Contest  closes  Nov.  1. 


Sponsor  Search 

SEARCH  for  "Penny  Keen",  female 
symbol  to  be  used  in  advertising  of  M. 
Silverman  &  Son,  Philadelphia  depart- 
ment store,  will  be  featured  for  first 
four  weeks  on  daily  quarter-hour  pro- 
gram of  popular  recordings,  "Crooner's 
Corner",  sponsored  by  Silverman  on 
WPEN  Philadelphia.  Listener  writing 
best  letter  describing  prudent  purchases 
will  win  $100  and  complete  clothing 
outfit.  Contract  for  52  weeks  was  placed 
by  E.  L.  Brown  Agency,  Philadelphia. 

POSTCARD  questionnaires  are  being 
sent  by  KBIZ  Ottumwa.  Ia.,  to  1,500 
farmers  in  its  area  to  secure  information 
for  guidance  in  adjusting  its  farm  pro- 
gramming schedule  to  peacetime  needs 
of  farmers.  Farmers  are  queried  on  spe- 
cific preferences  and  desirable  times 
for  farm  broadcasts. 


Recorder  Demonstration 

MAGNETIC  wire  recorder  was  publicly 
demonstrated  by  WADC  Akron,  O.,  for 
three  days  from  "Electric  City"  of  M. 
O'Neil  Co.,  Akron  department  store 
which  sponsors  Tay  Tallett,  women's 
commentator,  on  station.  WADC  plans 
to  use  unit  for  regular  remotes. 


•    October  22,  1945 


BROADCASTING 


Broadcast  Advertising 


Miller 

(Continued  from  page  10) 

;.in  the  family  of  nations;  of  the 
English  people,  sturdy,  cheerful, 
confident. 

And  I  recall  with  pride  the  ex- 
ecutives and  trade  journal  repre- 
sentatives who  composed  our 
party;  young-  men  —  especially 
when  compared  with  my  friends  of 
the  Federal  courts — resilient,  op- 
timistic, resourceful  men,  typical 
of  the  finest  American  tradition. 

The  pattern  of  broadcasting-  in 
the  different  countries  of  Europe — 
both  as  to  facilities  and  personnel 
— followed  closely  the  spirit  of  the 
people.  In  England  we  found  sub- 
stantial installations,  effective 
methods  of  operation,  well-estab- 
lished policies  and  competent  per- 
sonnel. In  Paris  and  Rome  we 
found  stations  which  had  been 
stripped  by  the  conquerors  and 
then  —  after  liberation  —  refitted 
with  makeshift  equipment.  In 
Paris  we  were  told  by  those  pres- 
ently in  charge  that,  as  the  govern- 
ment could  not  compete  with  pri- 
vate industry  for  artists  and  jour- 
nalists, radio  personnel  was  nec- 
essarily inadequate.  Much  the  same 
situation  existed  in  Rome,  although 
there  was  some  evidence  in  the 
latter  city  of  efforts  to  find  new, 
young  talent. 

In  one  respect,  only,  did  we  find 
a  radio  development  superior  to 
our  own.  Those  in  our  party,  quali- 
fied to  judge,  agreed  that  the  Ger- 
man process  of  recording  and 
broadcasting  from  a  magnetized, 
iron-oxide-covered  tape  was  an  ex- 
cellent one,  considered  upon  the 
basis  of  the  tape  itself,  the  fidelity 
of  reproduction  and  the  simplicity 
and  economy  of  operation.  Other- 
..wise  it  was  unanimously  agreed 
that  radio  broadcasting  in  Europe 
fell  substantially  below  our  own 
standards  and  performances  in 
America. 

In  fact,  the  best  performances 
and  radio  "know-how"  which  we 
discovered  in  Europe  were  in  our 
own  American  Forces  Network. 
Here  young  officers,  who  had  been 
radio  executives,  operators,"  artists 
and  technicians  before  the  war, 
had   surmounted  the  obstacles  of 


FOR  mttfiUMGWwOH 


TWIN  FALLS  •  IDAHO 


transportation,  remoteness  and 
other  hazards  to  give  a  demonstra- 
tion of  American  broadcasting, 
which  not  only  served  its  original 
purposes  for  the  benefit  of  the 
armed  forces  but  exercised  a  pro- 
found influence  upon  the  people 
and  the  governments  of  every 
European  country. 

AFN  Superior 

We  found  many  evidences  of  this 
influence.  Civilians  everywhere  re- 
garded the  programs  of  AFN  as 
superior  to  their  own  and  told  us 
so  with  enthusiasm.  In  Paris  and 
Rome,  superiority  was  frankly 
conceded  by  government  officials. 
In  England,  the  British  Broadcast- 
ing Corp.,  while  insisting  with 
British  tenacity  upon  giving  to  the 
people  what  BBC  thinks  they  need 
rather  than  what  they  want,  never- 
theless has  instituted  a  program 
in  imitation  of  our  own.  Faced  with 
the  fact  that  their  people  prefer 
the  type  of  broadcasts  which  Amer- 
ican incentive,  competition,  initia- 
tive, and  resourcefulness  have  pro- 
duced, BBC  reluctantly  admits  the 
demand,  reluctantly  accedes  to  what 
it  regards  as  a  lower  level  of  ap- 
preciation and,  at  the  same  time, 
institutes  a  third  program  which 
it  admits  may  appeal,  now,  to  only 
a  few  hundred  people  in  the  Em- 
pire but  which  it  believes  will  have 
lifted  most  of  the  people  to  a 
higher  cultural  level  50  years  hence. 

One  of  the  most  encouraging  ex- 
periences of  our  trip  was  finding, 
at  several  places,  possibilities  of 
commercially  controlled  radio — 
without  government  domination — 
and  the  advantages  which  can  come 
from  the  incentive  and  enthusiasm 
of  competition.  Outstanding  in  this 
respect  are  Radio  Luxemburg  and 
Radio  Monte  Carlo.  We  heard  that 
similar  stations  are  to  be  estab- 
lished in  Andorra  and  in  Ireland. 
Government  controlled  radio  in 
other  countries  will,  perhaps,  try 
to  block  these  developments. 

One  of  the  most  interesting  ra- 
dio experiences  of  our  trip  was 
our  visit  to  the  station  installed  by 
Marconi  in  Vatican  City.  It  is  to 
be  hoped,  if  present  plans  for  a 
new  installation  are  carried  out, 
that  Marconi's  installation  may  be 
preserved  for  museum  purposes. 

Tug-of-war 

In  Germany  we  found  a  tug-of- 
war,  between  the  Allies,  in  radio 
broadcasting.  We  agree  with  Gen. 
Eisenhower  and  his  aides  that  free 
broadcasting  is  the  one  great  hope 
for  giving  voice  to  a  democratic 
spirit  and  for  building  up  a  people 
capable  of  self-government.  So  long- 
as  there  remains  in  Germany  the 
possibility  of  government-domi- 
nated broadcasting,  there  remains, 
also,  a  hotbed  of  future  war,  incited 
by  ruthless,  power-hungry  adven- 
turers. Those  who  cry  insistently 
for  further  government  control  in 
America  should  ponder  the  picture 
in  Europe.  Those  who  wish  to  see 
a  higher  comparative  wage  for  ra- 
dio artists  should  consider  the 
frank  admission  of  the  French  that 
government-operated  radio  cannot 
compete  with  private  industry  in 


Wills  Back 

FCC  Commissioner  William 
H.  Wills  returned  to  his 
duties  last  Monday  after  an 
absence  of  more  than  five 
weeks  because  of  a  cardiac 
ailment. 


this  respect.  They  should  inquire 
concerning  the  condition  of  British 
radio  talent  under  a  non-competi- 
tive monopoly. 

We  pay  a  price  in  America  for 
the  freedoms  which  we  enjoy;  a 
price  in  political  extremes,  in  re- 
ligious differences,  in  over-commer- 
cialism, in  the  factions  and  feuds 
of  restless,  striving  people.  But 
when  we  understand  that  only  by 
paying  the  price  can  we  have  what 
we  so  insistently  demand,  we  are 
satisfied  to  play  our  part  in  the 
hurly-burly  of  American  life. 

Most  of  us  would  not  trade  our 
freedoms  for  the  frightful  ravages 
of  dictatorship  and  recurrent  war, 
or  even  for  the  decadent  stability 
of  a  cultural  and  industrial  status 
quo.  Some  of  us  do  not  know  why 
our  ancestors  came  to  this  country ; 
some  need  to  be  reminded  occa- 
sionally. It  would  be  salutary  for 
all  of  us  if  we  could  have  the  priv- 
ilege, enjoyed  by  our  radio  execu- 
tives mission,  of  seeing  Europe  as 
it  is  today. 


SELL 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


wcsc 

Charleston,  S.  C. 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
tCSAN  ARTHUR  B.  CHURCH  PRODUCTION  33 


Destination 
New  York? 

CHECK  IN  AT  BMI  and  follow  two  sim- 
ple suggestions  for  pleasant  hospitality 
during  your  visit  to  New  York. 

First :  Please  let  us  know  you're  coming. 
Second:  Make  the  BMI  offices  your  head- 
quarters. 

While  we're  not  a  hotel,  we're  conven- 
iently located  in  town — adjacent  to  all 
radio  studios,  the  theatres,  the  shop- 
ping centers. 

The  BMI  offices  are  your  offices.  An  ef- 
ficient Station  Relations  department, 
under  the  guidance  of  ROY  HARLOW, 
is  here  to  serve  you. 

Make  it  a  point,  on  your  next  trip,  to 
check  in  at  BMI. 


Broadcast  Music.  Inc 

5  8  0  FIFTH  AVENUE    NEW  YORK  1  9,  N.Y. 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  69 


err 

OLE 

err 

OLE 

DAPF 
rAbL 

da  pr 

ob 

do 

NOW 
f 

■ 

NOW 

■ 

RICHMOND 

COVERAGE 

PETERSBURG 

RATES 

WIRE  or  WRITE 

WSSV  f 

Petersburg,  Virginia  " 


Grants 

(Continued  from  page  15) 

as  a  broadcaster  (a  valuable  asset 
to  an  FM  applicant)  and  to  have  a 
profitable  operation  while  the  FM 
audience  is  being  built  doubtlessly 
impelled  many  applicants  to  file 
both  for  FM  and  AM  stations. 
However,  more  than  a  few  broad- 
casters are  entering  or  expanding 
in  the  standard  field  because  they 
feel  FM  is  a  long  way  off  and  that 
AM  is  destined  to  "pay  the  freight" 
for  years  ahead. 

Conversely,  many  standard 
broadcasters  are  applying  for  FM 
as  a  defensive  measure  to  assure 
themselves  against  audience  diver- 
sion to  FM  listening.  Some  admit- 
tedly are  not  sold  on  FM  but  con- 
cede that  a  shift  in  listening  is 
inevitable.  It  is  interesting  to  note 
that  of  the  164  FM  applications 
filed  during  the  rush  week  preced- 
ing Oct.  8  nearly  half  are  from  AM 
broadcasters. 

If  this  same  percentage  would 
apply  to  all  675  FM  applications 
now  on  file — and  it  is  likely  that 
the  proportion  was  greater  among 
the  earlier  applications  —  there 
would  be  approximately  350  pres- 
ent broadcasters  planning  to  enter 
the  FM  field. 

However,  the  most  surprising 
thing  about  the  overall  applications 
is  the  number  which  have  been 
filed  for  new  standard  stations,  425. 
Considering  the  trend  toward  FM 


Victory  Loan  Gets  Greatest 
Net  Aid  of  All  Bond  Drives 


KCMC 

EXARK  ANA 
USA 


AMERICAN 
•MUTUAL 


For 

availabilities 
write 
Frank  O. 
Myers, 
KCMC,  Inc., 
Texarkana, 
V.  S.  A. 


POPULATION 

Metropolitan    Texarkana    —  52,392    (January  1,  1945) 

Retail  Trade  Area  — 331,420 

Wholesale  Trade  area       — 416,267  (1940  Census) 


NETWORK  participation  in  the 
Victory  Loan  campaign  Oct.  29- 
Dec.  8  will  surpass  that  of  the  past 
seven  drives,  according  to  the  Ra- 
dio Section  of  the  Treasury's  War 
Finance  Division.  Network  promo- 
tion programs  were  discussed  Oct. 
15-16  at  a  meeting  held  in  New 
York  by  Treasury  and  net  officials. 

Each  network  has  named  liaison 
officials  to  work  with  the  Treasury. 
They  are:  CBS,  Roy  Langham  and 
Lee  Bland;  NBC,  Fred  Shawn; 
Mutual,  Bob  Jennings;  American, 
Charles  Barry;  Associated,  John 
Flynn.  Corresponding  Treasury 
personnel  are:  CBS  and  Associated 
liaison,  Palmer  Thompson;  NBC, 
H.  Quentin  Cox;  Mutual,  Jean 
Hendrix;  American,  Meryl  Friedel. 

Feature  of  network  promotion 
will  be  special  days,  with  each  net- 


and  the  greater  supply  of  frequen- 
cies in  this  service,  it  appears  that 
other  factors  besides  establishing 
operations  as  a  broadcaster  and 
building  an  audience  during  the 
FM  transition  are  involved. 

One  explanation  is  that  the  fig- 
ure of  425  appears  large  only  in 
relation  to  675  for  FM  which  rep- 
resents only  a  small  portion  of  the 
available  assignments  in  the  new 
service.  Proponents  of  FM  take  the 
view  that  the  bulk  of  FM  applica- 
tions filed  thus  far  are  in  the  larger 
cities  where  the  competition  for 
frequencies  is  greatest.  Prospective 
broadcasters  in  the  smaller  locali- 
ties, they  believe,  are  waiting  until 
FM  receivers  are  widely  used. 
When  that  time  arrives  the  num- 
ber of  FM  stations  will  be  doubled 
and  perhaps  tripled,  they  feel. 

It  is  also  pointed  out  that  the 
number  of  applications  for  new 
AM  stations  far  exceeds  the  num- 
ber of  assignments  available  in  the 
congested  standard  band  while  in 
FM  there  are  only  a  few  cities 
where  the  number  of  applications 
exceeds  the  available  assignments. 
Examination  of  the  AM  applica- 
tions shows  many  cities  in  which 
two  or  more  applicants  have  filed 
for  the  same  facilities. 

In  spite  of  this  somewhat  pessi- 
mistic outlook  the  industry  may 
expect  action  on  a  sizable  group  of 
applications  during  each  week  of 
this  year.  The  cumulative  effect  of 
these  actions  may  enable  a  large 
number  of  new  stations  to  begin 
broadcasting  in  1946. 

Aside  from  questions  of  recon- 
version and  expansion  of  broad- 
casting, the  Commission  itself  is 
eager  to  get  the  new  services 
started  as  quickly  as  possible.  It 
is  especially  concerned  that  FM  and 
television  are  not  delayed,  knowing 
full  well  that  receiver  manufac- 
turers are  eager  to  produce  cheap 
AM  sets  for  a  radio-hungry  public 
which  will  not  be  disposed  to  wait 
for  combination  sets  on  the  promise 
that  FM  and  television  are  here. 


work  designating  a  day  of  its  choice 
as  Bond  Day.  On  that  day  the  net- 
work will  be  identified  with  the 
loan  drive  through  announcements 
or  entire  programs. 

Thanksgiving  Day,  Nov.  22,  has 
been  designated  by  CBS  as  its  day. 
NBC  has  selected  Dec.  8,  final  day 
of  the  drive.  Mutual  has  specified 
Nov.  11,  Armistice  Day,  and  Amer- 
ican will  feature  Oct.  29. 

At  the  New  York  meeting  net- 
works were  given  kits  of  promo- 
tion material,  along  with  complete 
list  of  officials  available  for  broad- 
casts, suggested  scripts,  music  for 
new  Victory  Loan  songs,  50  pro- 
gram ideas,  63-page  book  of  back- 
ground material,  special  farm  ma- 
terial and  list  of  40  special  events. 

Treasury  personnel  will  service 
direct  all  sustaining  shows  having 
Victory  Bond  allocations.  Material 
also  will  be  supplied  by  the  three 
War  Advertising  Council  offices 
(formerly  OWI)  in  New  York,  Chi- 
cago and  Washington.  WAC  also 
is  making  allocations  for  commer- 
cial programs.  Connie  Boswell  will 
be  available  for  sustaining  pro- 
grams to  sing  the  new  Victory 
Loan  song,  "Say  It  With  Bonds". 

Talent  will  be  supplied  from  the 
Treasury's  New  York  war  finance 
office  by  Ruth  Girard.  Among  offi- 
cials at  the  New  York  meeting 
were  Lt.  (jg)  David  Levy,  chief 
of  WFD  Radio  Section;  Mark  | 
Warnow,  conductor,  and  Allen  de 
Castro,  consultant  to  the  Section 
from  Joseph  Katz  Co. 

Networks  will  officially  open  the 
drive  Oct.  28,  7:30-8  p.m.  with  sep- 
arate Bond  shows.  Secretary  of 
the  Treasury  Fred  M.  Vinson  will 
speak  on  all  networks  during  the 
period. 


Raymond  Signs 

RAYMOND  Labs.,  St.  Paul  (toi- 
letries), effective  Nov.  18  for  52 
weeks  sponsors  "Sammy  Kaye  Sun- 
day Serenade"  on  American  net- 
work, Sunday  12:30-1  p.m.  (CST). 
Agency  is  Roche,  William  &  Cleary, 
New  York. 


"You  forgot  those  Safety  First 
warnings  over  WFDF  Flint" 


Page  70    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


CARRIER  CEREMONY 
PLANS  PROTESTED 

FLURRY  of  excitement  developed 
in  New  York  last  week  when  a 
White  House  ruling  permitted  only 
WNYC  New  York,  municipal  sta- 
tion, to  carry  the  words  of  Presi- 
dent Truman  when  he  commissions 
the  aircraft  carrier  Franklin  Del- 
ano Roosevelt  on  Navy  Day,  Oct. 
27,  at  11  a.m.  at  the  Brooklyn 
Navy  Yard. 

Morris  Novik,  WNYC  general 
manager,  declared  that  if  the 
broadcast  were  to  be  carried  local- 
ly then  all  stations  should  be  al- 
lowed to  carry  it.  He  relinquished 
the  exclusive  right  and  said  WNYC 
would  merely  describe  the  event, 
as  other  stations  and  the  networks 
will  do. 

WNYC  had  been  granted  exclu- 
sive rights  to  the  President's  re- 
marks at  the  Navy  Yard  as  a 
courtesy  to  the  city  after  J.  Leon- 
ard Renisch,  radio  adviser  to  the 
President,  had  invoked  the  White 
House  rule  that  only  one  Presi- 
dential speech  could  be  broadcast 
in  a  single  day.  The  President  will 
speak  over  all  networks  from  Cen- 
tral Park  at  2  p.m.  Navy  Day. 

William  Brooks,  NBC  news  and 
special  events  director,  and  Wil- 
liam R.  McAndrew,  WRC  Wash- 
ington news  director,  protested  to 
the  White  House  on  the  one-speech- 
a-day  broadcast  ruling. 

A  White  House  ruling  that  only 
one  radio  representative  would  be 
allowed  aboard  the  Presidential  de- 
stroyer Renshaw,  from  which  the 
President  reviews  the  fleet  at  4 
p.m.  the  same  day,  whereas  press 
services  have  three  men,  was  later 
revoked  and  each  network  will  have 
a  representative. 

For  the  first  time  President  Tru- 
man will  use  the  new  "meat  ball" 
mike  panel,  [Broadcasting,  May 
21],  containing  one  broadcast  mike, 
a  spare,  a  newsreel  and  a  p. a.  mike, 
only  four  in  all.  This  supplants  the 
battery  of  mikes  that  have  clut- 
tered the  rostrum  in  the  past. 


Snow  in  September. 


Gayle  Grubb  Leaves  WKY  to  Become 
Manager  of  KGO,  Replacing  T.B.  Palmer 


down  South 


Cotton  is  the  16-county 
WSPA-Piedmont's  largest 
money  crop.  Over  27,500,000 
baled -pounds  each  year  are 
produced  in  Spartanburg 
County  alone. 


GAYLE  V.  GRUBB,  for  16  years 
manager  of  WKY  Oklahoma  City, 
last  week  was  appointed  manager 
of  KGO  San  Francisco,  an  Amer- 
ican station,  ac- 
cording   to  Don 
Searle,  vice-pres- 
ident and  general 
I     manager  of 
i    American's  West- 
ern division.  He 
replaced    T.  B. 
(Bev)  Palmer, 
who  was  recently 
named  manager 
Mr.  Grubb        of   technical  op- 
e  r  a  t  i  o  ns  for 
American's  Western  division.  Mr. 
Grubb  will  take  over  Nov.  15  in 


Radio  Week 

(Continued  from  page  17) 
the  people  at  large  of  the  great- 
ness of  radio  broadcasting." 

The  booklet  explains  how  RMA's 
Advertising  Committee  conceived 
the  idea  of  an  anniversary  tribute 
to  broadcasting  and  how  the  statu- 
ette idea  was  evolved,  along  with 
plans  for  plaques  for  individual 
stations. 

Testimonial  luncheon  to  broad- 
casting will  be  tendered  Nov.  10  at 
the  Hotel  Roosevelt,  New  York,  by 
the  Citizens  Radio  Anniversary 
Committee.  Chairman  of  the  com- 
mittee is  Luella  S.  Laudin,  also  ra- 
dio chairman  of  the  General  Fed- 
eration of  Women's  Clubs  and  the 
National  Council  of  Women  of  the 
U.  S.  Associations  joining  with  the 
citizens  group  are  American  Legion 
Auxiliary,  American  Women's  Vol- 
untary Services,  Assn.  of  Junior 
Leagues  of  America,  General  Fed- 
eration of  Women's  Clubs,  Girl 
Scouts,  National  Board  of  YWCA; 
National  Council  of  Women  of  the 
U.  S.,  National  Council  of  YMCAs, 
National  Federation  of  Business 
and  professional  clubs. 

History  of  radio,,  featuring  spe- 
cial events  and  talent,  is  depicted 
in  a  four-page  layout  to  be  carried 
in  the  Nov.  13  issue  of  Look  maga- 
zine, on  newsstands  Oct.  31.  Use  of 
the  photo  spread  for  studio  and 
other  display  is  suggested  by  both 
NAB  and  RMA. 


WSPA 


SPARTANBURG, 
SOUTH  CAROLINA 

Home  of  Camp  Oof1 
5000  watt!  Day,  1000  watts  Night 

950  kilocycle'.  Rep.  by  Hollingberv 


Johnson  to  Mutual 

EARL  MINOR  JOHNSON,  spe- 
cialist in  radio  wave  propagation 
and  antenna  development,  recently 
with  the  War  Department  and 
previously  on  the  FCC  engineering 
staff,  will  join  the  engineering  de- 
partment of  Mutual  Nov.  1.  A 
graduate  of  the  U.  of  Cincinnati 
in  1940,  Mr.  Johnson  had  charge 
of  the  FCC  monitoring  station  in 
Huntington,  W.  Va.,  from  Aug., 
1940,  until  the  following  January 
when  he  was  transferred  to  the 
broadcast  division  in  Washington, 
becoming  assistant  chief  of  the 
standard  broadcast  section. 


San  Francisco  when  Mr.  Palmer 
moves  to  Hollywood. 

"These  appointments  give  us 
two  outstanding  men  in  two  roles 
vitally  important  to  our  expansion 
in  the  postwar  period  and  looking 
forward  toward  KGO's  increase  in 
power  to  50,000  w  as  well  as  opera- 
tion of  FM  and  television  stations 
in  Los  Angeles  and  San  Fran- 
cisco," Mr.  Searle  said. 

Mr.  Grubb  is  a  veteran  of  21 
years  in  radio,  having  served  as 
station  manager  in  pionering  both 
WKY  and  KFAB  Lincoln,  Neb. 
He  opened  KFAB  in  1924,  acting 
as  manager,  salesman,  entertainer, 
announcer,  musician  and  part-time 
operator.  He  joined  WKY  in  1928. 


Airport  Bill  Passed 

BY  A  279-82  vote  the  House  last 
week  passed  and  sent  to  the  Senate 
the  Lea  Airport  Bill  (HR-3615) 
and  amended  the  McCarran  Bill 
(S-2),  passed  last  spring  by  the 
Senate.  The  Lea  measure,  which 
provides  for  a  700-milllion-dollar 
10-year  public  airport  expansion, 
and  the  McCarran  Bill  go  to 
conference  between  House  and  Sen- 
ate to  iron  out  differences.  Both 
measures  would  affect  broadcasting 
in  that  antenna  towers  may  be  de- 
clared hazards  to  aviation  by  the 
Civil  Aeronautics  Administrator. 


<rARU 


"The  grammar  is  fine,  the  spelling  perfect,  and 
the  statement  is  true— 100%." 


Across  the  Board,  Monday  through  Friday,  WJW  delivers  in 
Cleveland  more  morning  dialers  per  dollar ...  up  to  20%  more 
on  a  money  basis  .  .  .  than  any  other  station. 
And  chalk  this  up  too  . . .  Cleveland  is  the  7th  largest  .  .  .  5th 
richest . . .  3rd  most  densely  populated  area  in  the  United  States. 


BASIC  MM 

ABC  Network  M 

f J  W 500 

CLEVELAND,  O.  w\ 

ill    WW           D  AY 

"    REPRESENTED  NATIONA 

BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  71 


Radio  Car 

(Continued  from  page  16) 
mitter  power  to  1  kw,  installed  a 
gas-driven  power  unit  and  added 
crystal  control  on  six  frequencies, 
with  tunable  oscillation.  Then  he 
could  go  in  on  any  Army  frequency. 
And  with  a  50  w  FM  setup  the  car 
was  ready  for  a  Presidential  swing 
around  the  nation.  The  radio  car 
handled  all  the  official  party's  com- 
munications, with  FM  used  for 
communication  with  Secret  Service 
autos  that  went  along  in  a  special 
car. 

The  FM  equipment  had  been  in- 
stalled for  the  Rooseveltian  week- 
ends at  Hyde  Park.  Fixed  FM  sta- 
tions were  set  up  in  Washington, 
Philadelphia,  New  York  and  Hyde 
Park.  The  little  FM  transmitter 
kept  the  President  in  contact  at  all 
times  by  radiotelephone  with' 
Washington  or  Hyde  Park.  Later 
this  transmitter  was  replaced  by 
a  250  w  job.  Other  members  of  the 
official  parties,  especially  James  F. 
Byrnes,  then  War  Mobilization  Di- 
rector, used  it  frequently. 

Twice  the  radio  car  went  to  Que- 
bec conferences  with  F.D.R. — in 
1943  and  1944.  By  that  time  the 
power  plant  had  been  increased  to 
two  25,000  w  generators. 

Special  Near  Lake 

Just  before  the  '43  conference 
the  President  disappeared  from 
the  public  for  a  week's  fishing  near 
Little  Current,  Georgian  Bay,  Ont. 


The  special  train  pulled  up  on  a 
siding  beside  the  lake  and  No. 
1401's  generators  provided  power 
for  communications,  for  the  train 
itself  and  even  pumped  train  serv- 
ice water  from  the  lake. 

When  the  President  dropped  a 
line  for  a  bass,  a  Secret  Service 
boat  not  far  away  was  equipped 
with  FM.  In  a  radio-equipped  jeep 
Col.  Greer  drove  the  President 
from  one  lake  to  another  while  the 
rest  of  the  party  went  by  boat. 
With  a  special  400  w  2y2-18  mc 
AM  transmitter  the  President  could 
have  originated  from  the  train  a 
broadcast  which  could  have  been 
picked  up  by  networks.  Though  it 
was  never  tried,  the  President 
could  have  broadcast  from  the 
moving  train. 

This  400  w  outfit  was  never  used 
for  broadcast  purposes,  but  was 
available  for  emergency  had  the 
equipment  of  networks  failed.  Able 
to  handle  code  also,  the  transmitter 
has  sent  many  a  message  for  Carle- 
ton  Smith  (NBC),  Bob  Trout  and 
Clyde  Hunt  (CBS),  Bryson  Rash 
(American)  and  other  broadcasters 
who  accompany  Presidential  par- 
ties. 

On  his  last  nationwide  tour  in 
1944  President  Roosevelt's  train 
was  equipped  with  loudspeakers  fed 
from  a  sensitive  receiver  in  No. 
1401.  The  President's  own  car  had 
a  special  receiver.  Thus  everyone 
on  the  train  could  listen  to  the 
Chicago  convention's  closing  speech- 


es as  the  train  sped  over  the  mid- 
western  plains. 

Noise  problems  don't  bother  Col. 
Greer's  eight-man  crew.  One  of  the 
engineers,  incidentally,  is  M/Sgt. 
Richard  L.  Yordy,  formerly  of 
KFAB  Lincoln.  The  sensitive  re- 
ceivers on  the  train  have  low  noise 
to  signal  ratio  and  the  amplifier 
has  25-30  w  output. 

The  antenna  array  on  the  car 
roof  consists  of  two  folded  dipole 
antennas  running  the  length  of  the 
car  and  one  ordinary  half-wave 
doublet.  Signal  pattern  is  circular, 
naturally,  since  trains  run  in  all 
directions. 

75-Word  Teletype 

Latest  wrinkle  is  a  75-word  ra- 
dioteletype  used  on  President  Tru- 
man's rail  trip  to  Missouri.  Private 
bets  were  placed  around  Signal 
Corps  circles  that  the  thing 
wouldn't  work  when  the  train 
started  rolling. 

It  worked,  though — e  x  c  e  p  t 
through  those  tunnels  (and  there 
are  26  of  them  between  Washing- 
ton and  the  far  side  of  the  West 
"Virginia  hills). 

This  teletype  can  span  the  conti- 
nent while  the  train  is  in  motion. 
By  patching  through  the  War 
Dept.  in  Washington  it  can  reach 
similar  machines  anywhere  in  the 
world.  Moreover  the  messages  are 
entirely  secret,  since  they  go 
through  an  encoder  and  come  out 
unscrambled  through  a  decoder  at 
the  other  end. 

Talked  to  Guam 

Just  for  the  heck  of  it  Col.  Greer 
has  talked  to  Guam,  Frankfort  and 
other  foreign  points  while  the  train 
was  making  a  good  sixty  per. 

Gen.  Eisenhower  liked  No.  1401 
so  well  that  he  had  his  own  radio 
car  made  on  his  flossy  private  train, 
once  used  by  a  high  German  official. 
It  has  only  CW,  however.  Should 
President  Truman  desire,  he  could 
communicate  directly  from  his  mov- 
ing train  to  Gen.  Eisenhower's 
train  in  Europe,  using  the  CW 
facilities  which  also  have  the  ad- 
vantage of  secrecy. 

Col.  Greer  has  a  nameless  gad- 
get by  which  he  can  talk  from  the 
train  or  from  his  auto  via  FM  to 
any  telephone.  The  device  converts 
the  radiotelephone  FM  signal  and 
feeds  it  into  the  telephone  circuit 
through  Signal  Corps  stations. 
With  this  device  the  President 
could  talk  from  his  train  to  any 
telephone  outlet. 

Col.  Greer,  a  regular  Army  Offi- 
cer, once  built  a  broadcast  station 
while  stationed  in  Manila.  Things 
were  pretty  slow  over  there  in  pre- 
war days  and  he  did  a  bit  of  engi- 
neering consultation  on  the  side. 
The  broadcast  station  was  KZHS, 
built  for  A.  G.  Heacock  Co. 

He  has  accompanied  two  Presi- 
dents on  all  trips.  When  the  Presi- 
dent goes  overseas,  the  colonel  sets 
up  communications  facilities  for 
the  trip  itself  as  well  as  the  equip- 
ment at  the  destination. 

Reading  from  front  to  rear,  No. 
1401  contains  this  basic  equipment: 


SEWARD  LEAVES  FCC 
TO  START  PRACTICE 

AFTER  11  years  with  the  FCC 
law   department  as  principal  at- 
torney,  assistant   chief  examiner 
and  chief  of  the  revocation  and 
license  renewal 
section,  Judge 
Peter    W.  Sew- 
ard  resigned  last 
•~*Mm     week  to  open  his 
own  radio  law  of- 
IBK    fice  in  Washing- 
'        ton,  D  C 
■       From  Fort 
H    Worth,  Tex, 
jiumiCl  a  SUM    where     he  was 
Mr.  Seward      prosecuting  at- 
torney and  judge, 
Mr.  Seward  came  to  the  Commis- 
sion the  year  it  was  established, 
when    the    legal   staff  numbered 
only  15.  It  has  quadrupled  in  size 
during  his  tenure.  He  has  presided 
as  examiner  at  many  important 
broadcast  hearings,  including  the 
WOKO  Albany,  N.  Y.,  case  now 
before  the  U.S.  Court  of  Appeals, 
and    the    recent    proceedings  on 
transfer  of  WINS  New  York  to 
the  Crosley  Corp.  He  also  partici- 
pated in  several  large  cases  in  the 
common  carrier  field,  notably  the 
action  of  the  Aeronautical  Radio 
Co.  to  compel  A.  T.  &  T.  to  sell  it 
service     at     government  rates. 
Judge  Seward  recommended  denial 
of  the  request. 

As  a  tribute  to  his  long  service, 
his  associates  in  the  department 
gave  him  a  farewell  luncheon  Mon- 
day at  the  Harrington  Hotel. 


2%  kw  Press  Wireless  CW  or  ra- 
dioteletype  transmitter;  batteries 
for  the  train's  32  v  DC  current, 
with  100  amp  rectifiers;  1  Federal 
1%  to  2  kw  transmitter  4  to  26  mc 
for  radiotelephone;  400  w  phone 
AM  or  CW  2  to  13  mc  transmitter 
(the  one  that  could  handle  broad- 
casts) ;  two  50,000  w  diesel  genera- 
tors, turning  out  220  w  3  phase 
alternating  current;  four  sensitive 
AM  receiving  sets  covering  the 
broadcast  band  through  20  mc;  250 
w  Motorola  FM  radiotelephone  35- 
40  mc;  plus  miscellaneous  acces- 
sories, and  an  air  conditioner 
wedged  into  the  ladies  room. 

Old  1401  is  quite  a  roamer,  hav- 
ing well  over  100,000  miles  of  travel. 


"Now  it  can  be  told" 

Sound  Industries 

is 

Announcing  the  Opening 
of  its  Chicago  Offices 

and 

Recording  Studios 

"Sound  Industries  Transcriptions  are 
PERFECTION  Transcriptions" 

PERFECTION  TRANSCRIPTIONS 

A  Subsidiary  of 

SOUND  INDUSTRIES 

PHONE  630  W.  Lake  St. 

FRAnklin  3751  Chicaqo  6,  III. 

EXT.  1 6 

A   complete  recording  and   transcription  service 


Page  72    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


Allocations 

(Continued  from  page  17) 

shifted  to  channel  29  under  the 
CBS  plan.  Although  Chairman 
Porter  pointed  out  that  the  dif- 
ference in  coverage  would  be  a 
minor  one,  Mr.  Bingham  said  the 
change  of  assignment  would  mean 
that  equipment  which  had  been 
promised  the  station  by  December 
might  have  to  be  redesigned. 

Clark  Stover,  counsel  for  Ameri- 
can Broadcasting  Co.,  which  is  an 
applicant  for  an  FM  station  in 
New  York,  supported  the  CBS  plan. 

Policy  Questioned 

Marcus  Cohn,  representing  the 
International  Ladies'  Garment 
Workers  Union,  which  recently  ap- 
plied for  four  FM  stations,  in- 
cluding New  York,  Philadelphia 
and  Boston,  questioned  the  Com- 
mission's policy  of  assigning  11 
frequencies  in  New  York  to  li- 
censees and  permittees  and  leaving 
nine  to  be  distributed  among  20 
applicants.  He  contended  that  his 
clients  and  the  other  applicants 
should  have  a  right  to  compete  for 
all  the  frequencies. 

Commissioner  Denny  pointed  out 
that  if  the  suggestion  were  car- 
ried out  it  would  be  tantamount 
to  a  denial  of  renewal  of  license 
to  existing  stations. 

George  S.  Smith,  representing 
Bremer  Broadcasting  Corp.,  li- 
censee of  WAAW,  asked  that  his 
company  be  permitted  to  retain  the 
channel  assigned  it. 

Capt.  Finch,  licensee  of  WFGG, 
testified  that  he  would  be  satisfied 
with  his  assignment  under  either 
the  FCC  or  CBS  plan.  Inasmuch 
as  Mr.  Finch's  station  would  be 
shifted  to  the  channel  now  assigned 
to  Marcus  Loew,  who  preferred  his 
present  assignment,  it  was  agreed 
to  leave  both  assignments  undis- 
turbed. 

Logan  Thompson,  operations 
manager  for  Metropolitan  Televi- 
sion Inc.,  licensee  of  WABF,  ob- 
jected to  a  shift  in  assignment  from 
channel  53  to  channel  21  as  pro- 
vided in  the  CBS  plan. 

Philip  Loucks,  counsel  for 
Interstate  Broadcasting  Co.  Inc., 
(WQXQ)  asked  for  the  right  to 
be  heard  in  case  the  CBS  plan  is 


^    THERE'S  ONLY 


TRIB0R0UGH 
BRIDGE 
but 

WHN  REACHES  2  NEW  YORKS  ! 

(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,401, 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
Metro-Goldwyn-Mayer— 
Loew's  Affiliate 


adopted.  Chairman  Porter  said  the 
Commission  has  an  obligation  "to 
give  the  green  light  to  this  in- 
dustry" and  therefore  he  felt  no 
further  proceedings  could  be  held. 
He  suggested  that  any  of  the 
parties  could  file  briefs  with  the 
Commission. 

The  two  plans  are  as  follows : 


SERVICE  AREAS 


FCC  PKn 
Channel  Area — 
Location      No.      Sq,  Mi, 
Connecticut: 

Bridgeport    70  7,490 
72  7 , 490 


74 


Average 


Hartford  22 
24 
26 
28 


London  52 
54 

Average 
Waterbury  34 


Holyoke- 
Spring- 
field 


Average 

Lawrenee- 
Lowell- 
Haverhill- 
Ports- 
mouth, 
N.  H.  53 
55 


Average 
Worcester 


BROADCASTING 


Average 
Broadcast  Advertising 


6,970 
6,970 
6,970 
6,970 
6,970 
6,970 
6,970 

5,770 
5,770 
5,770 
5,770 
5,770 
5,770 


3 , 570 
5,840 
4,705 

6,810 
6,810 
6,810 
5,650 
6,770 


7,610 
8,250 
8,250 


Alternative 
PKn 
Channel  Area — 
No,      Sq.  Mi. 

65  7,560 
67  8,480 
69  7,080 
7,710 

26  7 , 050 

28  7,050 

30  7,050 

32  7,050 

34  7,050 

36  7,110 


6 , 540 
6 ,  500 
7,190 
7,000 
7,230 
6,890 


7,420 
7,420 
7,420 
7,420 
7,420 
7,420 
7,420 
8,020 
8,020 
8,020 
7,615 


5,980 
7,080 
6,530 

7i080 
8,530 
6,770 
7,365 


21 

9,630 

21 

10,370 

23 

9,610 

23 

10,370 

31 

11,850 

25 

10,370 

37 

11,850 

27 

11 ,350 

39 

1 1 , 850 

29 

11,350 

55 

10,700 

31 

11,350 

62 

10,600 

33 

11 ,350 

64 

10,600 

63 

11,010 

66 

10,500 

65 

10,980 

68 

11,500 

67 

10,980 

77 

10,300 

8,870 

79 

10,300 

71 

10,6?0 

25 

10,790 

51 

10,870 

27 

10,790 

53 

10,870 

29 

10,800 

55 

10,870 

41 

9,730 

57 

10,870 

43 

9,730 

59 

10,870 

45 

10,800 

61 

47 

10,800 

73 

9^420 

49 

10 , 800 

75 

10,860 

51 

9,730 

77 

8,390 

53 

10,200 

79 

9,140 

8,420 
8,420 
7,420 
7,420 
7,420 
7,420 
7,420 
7,420 
8,480 
8,480 
7,832 


56 

9,500 

38 

10,680 

58 

10,720 

40 

60 

10,720 

42 

9^530 

62 

9,500 

44 

10,750 

64 

10,550 

46 

10,750 

10,550 

48 

9 , 530 

10,260 

10,320 

37 

8,120 

7,310 

39 

8,120 

7,600 

41 

8,120 

7,600 

49 

7,840 

7,798 

8,050 

11,500 

60 

9,830 
10,360 

11,500 

62 

11,500 

74 

10,400 

10,600 

76 

10,870 

11,275 

10,350 

Average 

New  York : 

Albany- 
Schenec- 

tady- 
Troy 


11,550 
11,350 
10,810 
10,810 
11,350 
11,350 
11,250 
11,490 
11,490 
11,490 
12,400 
13,050 
11,533 


6,060 
6,060 
5,400 
5,400 
5,400 
5,400 
5,180 
5,400 
5,500 
5,500 


6,560 
6,950 
6,950 
6,950 
7,780 
7,780 
6,170 


9,710 
9,680 
9,690 


11,430 
11,430 
11,270 
11,370 
11,370 
11,370 
11,370 
11,370 
11,880 
12,200 
12,280 
11,655 
11,600 


7,290 

6^400 
7,020 
7,020 
7,020 
5,400 
5,400 
5,640 
6,480 
5,920 
7,000 
7,000 
7,000 


Pennsylvania : 

Allentown- 
Bethlehem 
Easton 


21 

11,320 

34 

75 

9,480 

36 

77 

9,930 

79 

9,930 

40 

10,170 

35 

11,800 

45 

57 

10,050 

47 

59 

10,050 

49 

12,020 
12' 020 


Average 
Lancaster 


70  9,140 
72  7 , 520 

78  8,410 
10,190 


7,980 
7,930 
8,450 


Average 
Reading 


Scranton- 
Wilkes 
Barre 


10,210 
10,210 
10,210 
9,980 
10,152 


11,650 
11,650 
10,150 
10,150 
10,150 
10,700 
10,700 
9,520 
10,250 
10,547 

8,600 
11,000 
12,100 
12,100 
11,100 


10, 


Rhode  Island; 

Pawtucket- 
Provi- 
dence 


Grand  Total 


NEWS 


NEWS 


NEWS 


NEWS 


7,380 
8,300 
8,300 


9,050 
9,050 
9,050 
8,310 


12,000 
11,760 
11,750 
10,300 
10,640 
10,320 
12,170 
10,620 
10,640 
11,150 


11,330 
10,530 
11,510 
11,206 


41 

6,750 

54 

8,670 

43 

7,060 

56 

8,670 

45 

7,060 

58 

8,670 

47 

7,060 

70 

5,250 

49 

7,060 

72 

6,647 

51 

6,050 

78 

5,250 

6,840 

7,100 

1,384,510 

1,424,230 

e 

8,770 

9,010 

WPIG    P™nH  20,000th 
Consecutive  Week-Day  Newscast  for 
One  Sponsor 

Golden   Dawn   Quality  Foods,  distributed  by  the 
Rosenblum  Grocery  Company,  8th  largest  whole- 
saler in  the  United  States,  begin  7th  year  of  news 
sponsorship  on 

THE  "PIC'  OF  THE  DIAL 


SHARON, 


WPIC 


PA. 


October  22,  1945    •    Page  73 


NOW  SPONSORS 

PROGRAMS  onWOL 

to  sell  the  Washington  market 
...  5th  in  DRUG  STORE  sales 
...  7th  in  FOOD  STORE  sales 
of  all  U.  S.  cities  * 

'Sales  Management  1745  Survey  of  Buying  Powei 


(Sowfei  Station 

WOL 

'THE  VOICE  OF  WASHINGTON' 


KOIN 

uto  the 
People's  Cause1 
PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Nat'!  Rep. 


TO  MAKE  SURE  of  get- 
ing  the  audience  of  Nova 
Scotia's  most  thickly  pop- 
ulated area  it  is  hardly 
necessary  to  stress  the  fact 
that  the  station  is  

CHNS 

Halifax,  Nova  Scotia 
JOS.  WEED  &  CO. 
350  Madison  Avenue,  New  York 
Representatives 


New  Jersey 

(Continued  from  page  18) 
ject  of  litigation,  with  the 
licensee  being  cited  to  show 
cause  why  the  city  should  not 
be  held  in  contempt  for  refus- 
ing to  broadcast  a  particular 
program. 

2.  The  second  station,  WTNJ 
Trenton,  had  filed  for  another 
frequency  to  prevent  the  estab- 
lishment of  a  competing  sta- 
tion in  Trenton;  its  manager 
and  part  owner  had  misrepre- 
sented facts  concerning  his 
financial  qualifications;  the 
manager's  secretary  had  for- 
warded "anonymous"  letters 
to  the  Commission  protesting 
against  the  operations  of  the 
competing  station  (WTTM) 
and  disparaging  the  character 
of  its  owners. 

3.  The  third  station,  WCAP 
Asbury  Park,  had  ignored  vari- 
ous rules  and  regulations  of 
the  Commission  governing 
maintenance  and  operation,  in- 
cluding changing  its  antenna 
height  without  authorization, 
unauthorized  experiments  with 
its  transmitter,  and  incomplete 
program  logs. 

Deny  WCAM  Renewal 

Expounding  on  these  and  other 
irregularities,  the  Commission  de- 
cided to  deny  renewal  of  license  to 
WCAM  but  made  its  denial  without 
prejudice,  permitting  the  station 
to  file  again  for  the  same  operation 
if  it  can  show  that  the  city  of  Cam- 
den would  have  the  exclusive  use 
and  control  of  the  station.  Com- 
menting on  the  contract  made  by 
the  station  transferring  the  bulk 
of  its  time  to  a  time-selling  com- 
pany, the  Commission  said: 

"As  a  result  of  this  agreement, 
the  applicant  is  now  in  the  unten- 
able position  of  having  made  it 
difficult  if  not  impossible  for  itself 
to  sell  the  station  to  a  highly  quali- 
fied person  willing  and  able  to  dis- 
charge the  licensee's  duties  in  the 
public  interest — thus  closing  even 
this  avenue  of  escape  from  respon- 
sibilities which  the  city  apparent- 
ly believes  it  cannot  independently 
undertake  to  satisfy." 

Denying  renewal  of  license  to 
WTNJ,  the  Commission  declared 
that  its  findings  regarding  the  send- 
ing of  misleading  letters,  conceal- 
ments, prevarications  and  evasive 
testimony  convinced  it  the  indi- 
viduals entrusted  with  the  opera- 
tion of  the  station  do  not  possess 
the  responsibility  required  of  a  li- 
censee. "This  reprehensible  be- 
havior," it  asserted,  "has  been  so 
persistent  and  long-standing  that 
it  cannot  be  considered  inadvertent 
or  attributable  to  ignorance  of  the 
Commission's  procedures  or  of  the 
seriousness  of  such  offenses.  It  not 
only  reflects  on  the  qualifications 
of  the  licensee  but  has  definitely 
impeded  the  Commission's  own  effi- 
cient discharge  of  its  functions  un- 
der the  Act." 

Toward  WCAP,  the  Commission 
was  tolerant,  pointing  out  that 
while  its  transgressions  were  fre- 


FCC  Hearings  for  All  Rival 
Applications  Called  ^Unsound' 


HEARINGS  in  all  cases  of  com- 
peting applications  for  the  same 
facilities  are  "unsound"  from  both 
a  practical  and  legal  standpoint, 
the  FCC  contended  in  a  reply  brief 
filed  in  the  Supreme  Court  in  the 
appeal  of  Ashbaeker  Radio  Corp., 
licensee  of  WKBZ  Muskegon, 
Mich.,  from  a  Commission  decision 
involving  WJEF  Grand  Rapids,  li- 
censed to  John  E.  and  Rhea  Y. 
Fetzer  [Broadcasting,  March  19]. 

Ashbaker  filed  petition  in  the 
Supreme  Court  for  a  writ  of  cer- 
tiorari after  the  U.S.  Court  of 
Appeals  for  the  District  of  Colum- 
bia dismissed  an  appeal  from  the 
Commission  grant.  The  case  was 
scheduled  to  be  argued  before  the 
Supreme  Court  Friday  but  was 
continued  until  the  November 
term  which  begins  Nov.  5. 

In  March  1944  the  Fetzers  filed 
application  for  a  construction  per- 
mit on  1230  kc  for  Grand  Rapids. 
WKBZ  in  April  1944  filed  for  a  con- 
struction permit  to  change  fre- 
quency from  1490  kc  to  1230  kc, 
alleging  that  propogation  on  1490 
resulted  in  a  poor  signal.  The  FCC 
on  June  8,  1944,  granted  the  Fetzer 
application  but  designated  the  Ash- 
backer  petition  for  hearing. 

In  its  brief,  filed  by  Segal,  Smith 
&  Hennessey,  Ashbaeker  posed 
these  questions:  "When  there  are 
pending  before  the  FCC  two  con- 
flicting mutually-exclusive  appli- 
cations from  the  same  area  for  the 
same  wave-length  assignment,  (1) 
may  the  Commission  lawfully 
grant  one  of  these  applications  ex 
parte  and  simultaneously  set  down 
the  other  application  for  hearing? 
(2)  if  so,  is  the  hearing  thus  of- 
fered, in  face  of  the  accomplished 
grant  of  the  competing  application, 
such  a  fair  hearing  as  is  provided 
by  the  Communications  Act  pi 
1934  and  guaranteed  by  the  Fifth 
Amendment  to  the  Constitution  of 
the  U.S.?  (3)  does  such  grant  to 
one  of  two  competing  applicants 
for  the  same  facility  aggrieve  the 
other  applicant  or  adversely  affect 
his  interests  so  as  to  bring  him 
within  the  class  of  persons  per- 
mitted to  sue  out  an  appeal  to  the 
U.S.  Court  of  Appeals  for  the  Dis- 
trict of  Columbia  under  Section 
402(b)  (2)  of  the  Communica- 
tions Act?" 

FCC  denied  petition  of  WKBZ 
that  the  grant  to  WJEF  violated 
Sec.  3.24  and  Sec.  3.35  of  the  Com- 
mission's Rules  &  Regulations. 
WKBZ  alleged  the  grant  of  the 

quent  it  "promptly  and  conscien- 
tiously corrected  violations  when- 
ever they  were  called  to  its  atten- 
tion". Accordingly,  the  renewal 
application  of  the  station  was 
granted. 

Net  result:  one  station  for  sale, 
unless  appeal  is  successful ;  one  sta- 
tion subject  to  reinstatement,  if  it 
can  escape  a  legal  jam;  one  station 
spanked  but  intact. 


Fetzer  application  was  "designed 
and  intended  as  a  denial  without 
hearing  of  petitioner's  applica- 
tion." 

In  its  brief,  signed  by  Hugh  B. 
Cox,  acting  Solicitor  General; 
Walter  J.  Cummings  Jr.,  attorney; 
Rosel  H.  Hyde,  FCC  general  coun- 
sel; Harry  M.  Plotkin,  FCC  as- 
sistant general  counsel,  and  Joseph 
M.  Kittner,  counsel,  the  Commis- 
sion alleged  an  appeal  to  the 
courts  is  premature  until  after 
the  WKBZ  hearing,  which  has  not 
been  held.  FCC  further  contended 
that  should  the  WKBZ  application 
for  1230  kc  be  granted,  station 
would  interfere  with  WHBY  Ap- 
pleton,  Wis. 

"Petitioner's  contention  that  in 
all  cases  of  competing  applications 
each  applicant  is  entitled  to  a 
hearing  before  either  application 
is  granted  is  unsound  from  a  prac- 
tical standpoint  as  well  as  a  legal 
standpoint,"  said  the  reply  brief. 


MASON  TAKES  OATH 
AS  MEMBER  OF  FTC 

LOWELL  B.  MASON  of  Illinois 
was  sworn  in  last  Monday  as  a 
member  of  the  Federal  Trade  Com- 
mission to  fill  the  unexpired  term 
of  Commisisoner  Charles  H.  March, 
Minnesota  Republican,  who  died 
August  28. 

In  a  short  speech  he  lauded  FTC 
as  the  agency  which  "gave  Con- 
gress the  ammunition"  to  pass  such 
measures  as  the  Federal  Commu- 
nications Act  of  1934  and  to  defeat 
"the  great  god  of  'Let's  Keep  Do- 
ing Everything  Just  Like  We  Have 
Always  Done  It'." 

Justice  James  W.  Morris,  of  U.S. 
District  Court  for  the  District  of 
Columbia,  administered  the  oath 
in  the  first  induction  of  a  commis- 
sioner in  the  present  FTC  building. 

Mr.  Mason  is  one  of  two  Repub- 
lican members  of  the  five-man  bi- 
partisan Commission.  He  was  a 
member  of  Illinois  State  Senate 
1922-30;  general  counsel  of  Na- 
tional Industrial  Recovery  Review 
Board  in  1934  and  counsel  of  U.S. 
Senate  Judiciary  Subcommittee  in- 
vestigating N.R.A.  in  1935.  His 
home  is  at  Glen  Ellyn,  111.,  a  sub- 
urb of  Chicago.  He  practiced  law 
in  Chicago ,  and  Washington. 


Page  74    •    October  22,  1945 


'Happy  Gang'  Contract 

CONTRACT  for  recording  The 
Happy  Gang,  most  popular  Cana- 
dian daytime  network  program,  has 
been  signed  by  Garry  Carter  of 
Frontenac  Broadcasting  Agency, 
Toronto,  and  Bert  Pearl  of  the 
show,  under  what  is  considered  the 
biggest  recording  deal  in  Canadian 
broadcasting  history,  Mr.  Carter 
gets  world  rights,  except  Canada, 
for  recording  the  program,  now  in 
its  ninth  year  as  Monday-to-Friday 
half-hour  noontime  Canadian  va- 
riety show.  The  program  has  large 
audience  in  U.  S.  border  cities. 

BROADCASTING    •    Broadcast  Advertising 


_ 


Kearney 

(Continued  from  page  18) 
Iowa,  a  former  Cowles  station  an- 
nouncer and  newscaster. 

Meanwhile  in  August,  another 
fighting  force  came  on  the  Conti- 
nent with  the  6th  Army  Group's 
Southern  France  invasion.  Veteran 
radio  men  from  the  Italian  theater 
were  in  the  D-Day  vanguard :  Capt. 
(then  Lt.)  Carl  Zimmerman,  for- 
mer Milwaukee  announcer  and  vet- 
eran of  Army  Hour  reporting  in 
Africa,  Sicily,  and  Italy,  Capt. 
(then  Lt.)  Daniel  Sutter,  former 
NBC  actor-director,  who  is  now 
with  General  Clark's  headquarters 
in  Vienna,  and  Sgt.  (then  Cpl.) 
Jay  McMullen,  whose  virtual  radio 
debut  was  combat  reporting.  They 
were  joined  later  by  Lt.  (then  Sgt.) 
Wallace  Irwin. 

Recordings  in  Volume 

As  all  these  field  forces  advanced, 
the  radio  officers  moved  with  them. 
They  turned  out  a  large  volume  of 
3-minute  recordings  which  were  re- 
corded by  the  SHAEP  Radio 
Branch  in  Paris  and  shipped  to 
home  town  stations  by  the  War 
Dept.  They  all  contributed  almost 
daily  to  the  BBC  and  AEFP  fea- 
ture Combat  Diary,  a  news  program 
which  digested  the  best  frontline 
radio  reports  of  each  day,  Army 
and  civilian. 

One  of  the  best  action  programs 
of  the  war,  Combat  Diary  daily  had 
reports  from  each  active  sector, 
many  of  them  made  not  in  press 
camp  studios,  but  on  the  fighting 
lines.  Lt.  Vick  Knight,  civilian  pro- 
ducer of  many  top  network  shows, 
spent  a  great  deal  of  time  at  the 
front  reporting  exclusively  for  the 
AEFP,  but  his  reports  weren't 
heard  in  the  United  States.  The 
Army  radio  men  all  contributed  to 
the  NBC  Army  Hour,  the  European 
portion  of  which  was  directed  by 
the  then  new  SHAEF  Radio  Branch 
under  Maj.  Bob  Pollock's  guidance. 

In  October  of  1944,  SHAEF  offi- 
cials realized  the  need  for  central- 
ized control  of  Army  radio  and 
formed  a  radio  branch  from  some 
of  the  personnel  in  the  dissolving 
ETOUSA  radio  office.  Maj.  Pollock, 
former  special  events  director  of 
WSB  Atlanta,  Maj.  Dougall,  and 
Capt.  Ted  Bergmann,  former  NBC 


International  Division  announcer, 
were  in  the  SHAEF  office  and  oper- 
ated the  recording  studios  in  the 
Hotel  Scribe  in  Paris  where  all  the 
recordings  in  the  ETO  were  dubbed 
from  wire  recorders  onto  discs  for 
shipment  to  the  U.  S. 

Meanwhile,  as  ETOUSA  head- 
quarters almost  dissolved,  Commu- 
nications Zone  (Com  Z),  the  serv- 
ice force  elements  of  the  American 
command  under  Gen.  Eisenhower, 
began  covering  the  men  carrying 
the  supplies  for  radio.  Maj.  Joseph 
Graham,  former  WCKY  Cincinnati 
announcer,  and  Capt.  Charles  An- 
derson, who  had  been  with  KFI 
Los  Angeles  and  KOA  Denver  in 
civilian  life,  headed  that  section. 
They  also  organized  an  extensive 
home-town  recording  coverage  and 
made  frequent  Combat  Diary  and 
Army  Hour  contributions. 

The  9th  Air  Force  was  also  a 
major  contributor  to  radio  produc- 
tions in  the  ETO.  Maj.  John  Lay, 
former  scripter  of  Famous  Jury 
Trials,  and  Capt.  Arnold  Leo,  pre- 
war radio  director  and  copy  chief 
of  the  Blaker  Advertising  Agency, 
were  the  9th  radio  team  in  England 
prior  to  the  invasion. 

Here  they  worked  overtime  ser- 
vicing the  four  networks,  provid- 
ing personnel,  ideas  and  sometimes 
scripts  for  programs.  Capt.  Leo 
wrote  a  number  of  dramatizations 
for  the  famous  BBC  program,  Into 
Battle,  as  well  as  countless  spots 
for  the  outstanding  War  Report 
which  was  invasion  born. 

Several  'Firsts' 

After  D-Day  Maj.  Lay  left  the 
9th  to  become  radio  officer  of  the 
1st  Tactical  Air  Force  and  Capt. 
Leo  took  over  the  9th  ably  as- 
sisted by  Capt.  Howard  Finch  and 
Lt.  Grant  Butler.  Moving  to  France, 
the  9th  operated  a  mobile  record- 
ing truck  and  turned  out  thousands 
of  "Home  Towners"  in  the  field 
and  in  a  special  recording  studio 
the  radio  team  hand-built  in  Paris. 

Among  the  many  Army  Hour 
spots  produced  by  the  9th  were 
several  firsts.  Capt.  Leo's  broad- 
casts from  a  P-61  Black  Widow 
and  a  P-47  Thunderbolt  on  combat 
missions  were  two  of  them. 

The  9th  also  ground  out  a  fif- 
teen minute  program  once  a  week 
for  AFN,  Skylights  of  the  Ninth. 


WBNS 


CENTRAL  OHIO'S 
ONLY  CBS 
OUTLET 


ASK  AMV  BLAIR  MAW  OR  US 


This  was  recorded  in  Paris  and 
featured  highlights  of  various 
broadcasts  made  to  the  U.  S.  It 
was  the  only  production  type  pro- 
gram handled  by  the  Scribe  Paris 
studios  and  each  week  one  of  the 
network  commentators  was  guest 
narrator. 

News  from  England 
Meanwhile,  in  England  there  was 
still  news  coming  from  the  8th  Air 
Force  which  was  still  busy  with 
strategic  bombing  of  enemy  targets. 
Lt.  Col.  Ben  Lyon  and  Capt. 
Frank  Alban  were  all  reporting  the 
8th's  operation  for  the  Ameri- 
can public.  Lt.  George  Maynard, 
who'd  been  the  bellwether  of  most 
of  the  preinvasion  broadcasting 
from  the  United  Kingdom,  returned 
to  the  United  States  and  his  ci- 
vilian assignment  as  a  director  at 
NBC. 

The  picture  in  Europe  has 
changed  considerably  now  that  the 
fighting  has  stopped.  Many  of  the 
radio  men  are  either  out  of  the 
Army  or  at  assignments  in  the 
United  States.  Top  radio  officer  at 
Gen.  Eisenhower's  headquarters 
now  is  Maj.  Ted  Steele,  former  Ben- 
ton &  Bowles  account  executive, 
who  was  producer  of  the  Army 
Hour  and  who  did  the  first  broad- 
casts of  a  B-29  mission  bombing 
Japan  while  he  was  in  the  Pacific 
last  spring.  Maj.  Dougall  is  still 
in  the  section,  along  with  Capt. 
Thomas  W.  Phipps,  a  former  MGM 
scenarist,  and  Lt.  Don  L.  Kearney, 
who  was  with  WAGE  Syracuse  and 
USO  program  departments  before 
entering  the  service. 

Maj.  Lester  Lindow,  former  man- 
ager of  WFBM  Indianapolis,  is  ex- 
ecutive in  the  public  relations  serv- 
ice of  the  U.  S.  Group  Control 
Council  and  handles  radio  for  that 
State-Department  level  organiza- 
tion. Capt.  Ross  Evans  is  radio  offi- 
cer of  the  1st  Airborne  Army 
occupying  Berlin  with  Lt.  Fuller  as 
his  assistant.  Lt.  Carl  Goodwin, 
former  Charlotte,  North  Carolina 
writer  and  NBC  announcer,  and  Lt. 
William  Forrest,  writer,  have 
joined  Maj.  Graham  in  the  service 
force  setup  and  while  Lt.  Hansenn 
is  still  with  the  3rd  Army,  he  is 
slated  for  speedy  return  to  the 
U.  S.  on  points.  Fuller,  probably 
the  most  prolific  reporter  of  all, 
may  remain  in  Europe  as  a  reporter 
for  one  of  the  networks. 

Capt.  Bill  Kenneally  has  come 
from  Italy  to  take  the  AAF  radio 
reins  and  Maj.  Steele  is  searching 
for  qualified  men  to  take  the  other 
assignments  with  the  7th  Army 
and  other  occupational  units,  now 
vacant. 

The  theater  public  relations  offi- 
cers are  well  aware  of  their  re- 
sponsibility to  the  occupational  sol- 
dier. As  he  is  still  doing  a  job  for 
the  country,  his  activities  must  be 
reported.  The  radio  officers  in  Eu- 
rope look  with  hope  to  the  industry 
at  home  for  help — that  the  country 
not  forget  the  GIs  in  Europe  who 
won  the  war  and  now  must  stay 
in  Germany  to  make  the  victory 
"stick". 


WVAB  Quincy,  III. 
Dominates  a  Rich 
Town -Farm  Market 

The  Hooper  Station  Listening  In- 
dex, Fall,  1944  shows  WTAD 
overwhelmingly  dominates  the 
Quincy  Market  with  more  listen- 
ers than  all  other  stations  in  the 
area  combined ! 

LISTENERS  ARE  BUYERS 

Bigger  crops  are  being  harvested 
.  .  .  industries  are  humming  .  .  . 
everyone  has  a  pocketful  of  "buy- 
ing power."  Sell  your  products 
on  the  favorite  dial  spot,  930 
K.C.— WTAD! 

Use  WTAD  and  KGLO 

Mason  City,  Iowa 
A  Natural  Combination 


linois 

930  K.C.    1,000  Watts 

CBS  Affiliate 

The  Kata  Agency,  Rep. 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  75 


IN 

MONTANA* 


OCEANS  OF 
RESULTS 


Few  Radio  Sets  in  Prospect  This  Year 


Ohio's  Third  Market  at  less  cost — affili- 
ate of  the  American  Network. 


Ask  HEADLEYREEU 


WFMJ 

YOUNGSTOWN,  OHIO* 


TIP  FROM 
NEIGHBOR 


It  will  pay  you  to  consider  the  vast 
possibilities  of  this  great  neigh- 
boring  market.  We'll  gladly  pre- 
sent facts  as  well  as  figureson  how 
American  advertisers  can  profit- 
ably use  our  network. 


RADIO  PROGRAMAS  DE  MEXICO 


RtpriMitil  Httitiilly  if 
jthn  BLAIR  ft  CO. 


Page  76    •    October  22,  1945 


OPA  Ceilings  Hold  Up 
Production  Of 
Components 

PROSPECTS  for  radio  sets  in  any 
number  before  sometime  next 
spring — if  then — appear  dim  as 
manufacturers  were  almost  unan- 
imous in  the  opinion  that  the  price 
increase  factors  announced  Oct.  11 
by  the  Office  of  Price  Administra- 
tion [Broadcasting,  Oct.  15],  are 
far  too  low  to  permit  profitable 
operations  of  manufacturing  plants. 

Developments  after  a  week's 
study  by  manufacturers  of  the  OPA 
increase  factors  were  these: 

1.  The  all-American  popular 
low-priced  table  model  will  be 
but  a  memory  unless  OPA  re- 
lents and  either  lifts  controls 
or  increases  price  factors. 

2.  There'll  be  few  receivers 
on  the  market  by  Christmas, 
because  most  manufacturers 
plan  to  file  for  individual  in- 
crease factors  and  that  takes 
time. 

3.  Set  manufacturers  can't 
quote  prices  to  distributors  and 
dealers  because  they  can't  get 
parts,  and  parts  manufacturers 
won't  turn  a  wheel  until  they 
are  assured  profitable  opera- 
tion. 

4.  Radio  manufacturing  in- 
dustry, which  promised  post- 
war employment  to  thousands 
of  workers,  will  be  idle. 

One  Upholds  Ceilings 

A  survey  of  parts  and  sets 
manufacturers  by  Broadcasting 
showed  only  one  firm  upholding  the 
OPA  price  factors.  Another  said 
production  would  go  ahead,  al- 
though there  was  little  prospect  of 
any  profits  until  OPA  controls  are 
released  or  relief  is  given. 

Following  is  a  summary  of  the 
various  reactions: 

R.  F.  Reinitz,  purchasing  agent, 
Andrea  Radio  Corp.,  Long  Island 
City,  N.  Y.:  "The  OPA  price  ceil- 
ings may  be  described  in  two  words 
— not  enough.  Our  manufacturers, 
probably  will  get  together  to  iron 
out  the  hardship  clause  in  the  OPA 
regulation.  Some  larger  manufac- 
turers find  they  can  just  about 
break  even  at  13.5%,  but  smaller 
manufacturers  can't.  We  undoubt- 
edly will  file  for  additional  increase 
factors.  Full  production  is  expected 
to  start  about  Jan.  1." 

Arthur  Freed,  vice-president  and 
general  sales  manager,  Freed  Ra- 
dio Corp.,  New  York:  New  regu- 
lations do  not  provide  adequate 
increase  to  allow  for  selling  prices ; 
company  to  file  for  further  in- 
creases. Full  production  by  Febru- 
ary. 

H.  E.  Davis,  purchasing  agent, 
Radio  Wire  Television  Inc.,  New 
York:  "We  are  in  full  accord  with 
the  increase  set  by  the  OPA.  We 
feel  that  the  amounts  are  sufficient 
and  proper  in  all  cases  and  we  do 


THERE'LL  be  few  radio  sets  be- 
fore spring,  survey  of  manufactur- 
ers disclosed;  OPA  price  increase 
factors  still  much  too  low  on  com- 
ponents. New  delay  in  production 
brought  about  by  necessity  of  man- 
ufacturers filing  for  additional  in- 
crease factors.  Meanwhile  produc- 
tion at  standstill. 

not  plan  to  apply  for  additional 
increases." 

Benjamin  Abrams,  president, 
Emerson  Radio  &  Phonograph 
Corp.,  New  York:  Price  factors  not 
enough  to  enable  manufacturers  to 
operate  properly,  especially  com- 
ponent makers.  Said  Mr.  Abrams: 
"It  is  not  profitable  for  manufac- 
turers to  make  low-priced  sets  un- 
der these  new  regulations  and  the 
benefit  of  low-priced  sets  is  lost." 
Emerson  will  not  ask  for  additional 
increase  factors,  will  by-pass  low- 
priced  sets  until  OPA  eases  ceil- 
ings or  "goes  out  of  business". 
Production  may  not  get  started 
for  another  30  days,  awaiting 
components. 

Ansley  Radio  Corp.,  Long  Island 
City:  Will  apply  for  further  in- 
creases; regulations  make  it  impos- 
sible to  meet  production  costs  and 
finished  products  cannot  be  made 
at  a  reasonable  profit.  Full  produc- 
tion to  start  as  soon  as  parts  ar- 
rive, some  production  now  scheduled 
for  December. 

E.  L.  Hall,  purchasing  agent, 
Pilot  Radio  Corp.,  Long  Island 
City:  In  most  instances  OPA  regu- 
lations are  not  workable  under 
present  increase  factors.  Said  Mr. 
Hall:   "Everyone  wants  to  work. 


with  OPA  and  no  one  wants  infla- 
tion, but  our  company  will  have 
to  file  individual  applications  for 
each  model.  This  application  is 
absolutely  necessary  because  the 
formula  is  not  workable."  Full  pro- 
duction depends  on  what  action 
OPA  takes  on  higher  price  factors. 

David  Wald,  president,  DeWald 
Radio  Mfg.  Corp.,  New  York:  Reg- 
ulations are  impossible,  have  caused 
business  standstill.  Company  ex- 
pects to  file  for  additional  factors 
as  soon  as  costs  are  estimated;  no 
promises  on  production. 

RCA  Victor  Div.,  Camden,  N.  J.: 
Unable  to  quote  prices  to  dealers, 
distributors  and  consumers;  com- 
pany can't  get  definite  costs  of 
components  from  components  man- 
ufacturers since  OPA  ceilings  were 
announced. 

H.  B.  McCartney,  vice-president, 
Hammerlund  Mfg.  Co.,  New  York: 
Feels  prices  should  be  much 
higher,  but  "we  are  going  to  man- 
ufacture under  existing  price  fac- 
tors and  struggle  along  with  OPA." 
Production  by  January. 

Frank  A.  Hiter,  vice-president, 
Stewart- Warner  Corp.,  Chicago : 
Few,  if  any,  sets  will  be  available 
for  Christmas  trade.  First  sets  will 
not  be  "super-gadgets"  but  prob- 
ably improved  versions  of  1941 
models. 

Howard  Radio  Co.,  Chicago:  Pro- 
duction can't  move;  cited  increased 
cost  of  mica  from  $1.25  to  $7.50. 

Belmont  Radio  Corp.,  Galvin 
Mfg.  Corp.,  Zenith  Radio  Corp.  and 
Admiral  Corp.,  all  Chicago,  said  no 
production  can  get  under  way  until 
parts  manufacturers  are  allowed 
a  "fair"  margin  of  profit. 


7 -STORY  ADDITION 
IS  PLANNED  BY  WGN 

CONSTRUCTION  of  a  seven- 
story  addition  to  WGN  Chicago 
studios  will  get  underway  after 
Jan.  1. 

Station  officials  said  plans  call 
for  two  audience  studios  to  seat 
500  and  350;  five  35x50  and  eight 
20x30  studios,  all  designed  for  both 
AM  and  FM  productions.  No  tele- 
vision studios  are  contemplated. 

Each  studio  will  have  a  client's 
booth  with  one-way  vision.  They 
will  also  house  music  department 
and  library.  Cost  of  construction 
was  not  announced. 


New  American  Sales 

NATIONAL  spot  sales  depart- 
ment of  American  signed  $350,000 
worth  of  new  business  for  the  five 
stations  represented — WJZ  New 
York,  WENR  Chicago,  WMAL 
Washington,  KECA  Los  Angeles, 
KGO  San  Francisco — in  Septem- 
ber, a  record  for  the  department, 
according  to  Ralph  E.  Dennis,  de- 
partment manager.  Billings  for 
the  first  nine  months  of  the  year 
are  up  22.5  per  cent  over  the 
same  period  of  1944,  he  said. 


RIVERS  PROTESTING 
NET  DAYLIGHT  TIME 

LEGISLATION  requiring  net- 
works to  broadcast  on  standard 
time  is  advocated  by  John  M.  Riv- 
ers, manager  of  WCSC,  Charleston, 
S.  C,  who  views  that  step  as  a  last 
resort  to  avoid  the  daylight-saving- 
time  scramble  that  occurred  twice 
yearly  before  the  war. 

Mr.  Rivers,  realizing  that  "the 
less  we  ask  for  regulation,  the 
better  off  we  will  be,"  claims  that 
networks  insist  on  following  day- 
light time  "because  network  man- 
agement likes  the  idea  of  living  by 
the  same  hours  as  their  neighbors." 
He  feels  station  affiliates  suffer 
"for  the  convenience  of  a  couple  of 
thousand  network  employes." 


Johnson  Moves 

WALTER  JOHNSON,  for  past 
four  months  program  director  of 
Don  Lee  Broadcasting  System, 
Hollywood,  resigns  that  post  effec- 
tive Nov.  1  to  become  West  Coast 
radio  director  of  A.  &  S.  Lyons, 
talent  agency.  Prior  to  military 
service,  Mr.  Johnson  held  similar 
position  with  Music  Corp.  of 
America.  No  successor  has  been 
announced  for  his  network  post. 

BROADCASTING    •    Broadcast  Advertising 


1 


Freer  Radio  Aim  of  American  Nations 


FCC   Delegates  Report 
On  Unfettered  News 
Action  at  Rio 

By  RUFUS  CRATER 
PROPOSALS  to  assure  greater  lib- 
erty of  information  in  radio  com- 
munications were  outlined  by  FCC 
representatives  last  week  as  rec- 
ommended in  a  resolution  adopted 
at  the  Third  Inter-American  Radio 
Conference  at  Rio  de  Janeiro. 

Rosel  Hyde,  FCC  general  coun- 
sel, who  was  chairman  of  the  sub- 
committee which  studied  several 
proposals  from  which  the  resolution 
was  formed,  and  Commissioner 
Ray  C.  Wakefield  released  details 
of  the  resolution  following  their  re- 
turn from  the  conference.  It  recom- 
mends : 

1.  That  new  inter-American 
and  international  regulations 
be  drafted  relating  to  news,  in- 
formation, and  press  service 
messages  in  connection  with 
radio  communications. 

2.  That  the  American  gov- 
ernments promulgate  measures 
"to  give  the  expression  of 
thought  on  the  radio  the  same 
effective  guarantees  of  free- 
dom as  the  press  enjoys." 

3.  That  the  American  gov- 
ernments adopt  measures  "for 
lowering  the  cost  of  services 
to  radio  broadcasting  stations 
and  of  radio  transmitting  and 
receiving  equipment,  and  espe- 
cially the  elimination  of  fiscal 
charges  which  burden  the  de- 
velopment and  use  of  these 
facilities  for  the  expression  of 
thought." 

Highlights  of  the  Rio  Confer- 
ence also  included,  the  FCC  repre- 
sentatives reported,  adoption  of  a 
new  Inter-American  Telecommuni- 
cations Convention.  One  of  its  fea- 
tures is  creation  of  an  Inter-Amer- 
i  c  a  n  Telecommunications  Office 
(OIT)  to  supercede  the  Inter- 
American  Radio  Office  (OIR). 
Covers  All  Fields 

OIT,  to  be  located  in  Cuba  and 
supervised  by  the  Pan  American 
Union,  will  deal  with  all  fields  of 
communications  rather  than  with 
radio  matters  only,  arranging  in- 
terim conferences,  handling  ex- 
changes of  information  and  the 
like.  A  director  will  be  selected  in 
July  by  the  countries  represented. 

Adolph  A.  Berle  Jr.,  U.  S.  Am- 
bassador to  Brazil,  was  one  of  the 
leaders  in  the  fight  for  adoption  of 
the  resolution  on  liberty  of  infor- 
mation. 

The  resolution  notes  that  the 
1945  Inter-American  Conference  at 
Mexico  City  urged  the  American 
governments  to  recognize  their  ob- 
ligation "to  guarantee  to  their  peo- 
ples free  and  impartial  access  to 
the  sources  of  information,"  and 
"adopt  measures  separately  and 
jointly  to  develop  unrestricted  in- 
terchange of  information  between 
their  peoples." 

It  also  points  out  that  "one  of 


the  most  effective  means  of  ex- 
panding the  interchange  of  infor- 
mation among  the  peoples  is  by 
the  liberalization  of  all  government 
regulations  dealing  with  the  trans- 
mission and  reception  of  press- 
radio  transmissions  addressed  to 
multiple  destinations." 

Freedom  of  thought  "is  one  of 
the  dearest  conquests  of  civilization 
and  is  the  fundamental  basis  of 
democratic  svstems  of  govern- 
ment," the  resolution  declares,  add- 
ing that  "radio  constitutes  an  ef- 
fective medium  for  the  expression 
of  human  thought,  comparable  to 
the  press." 

Regulations  Recommended 

Recommended  new  inter-Amer- 
ican and  international  regulations 
would  provide  thai: — 

"(a)  These  radio  communications 
may  consist  of  information  and 
news  intended  for  publication,  re- 
production or  broadcasting,  and  of 
press  service  messages  dealing  with 
the  collection  and  distribution  of 
news,  but  with  messages  of  a  pri- 
vate nature  strictly  prohibited.  Any 
portion  of  those  communications 
may  be  addressed  for  the  specific 
attention  of  any  one  or  more  of 
the  authorized  recipients. 

"(b)  The  news  organization  send- 
ing those  communications  shall 
communicate  to  the  transmitting 
organization  the  names  and  ad- 
dresses of  all  authorized  recipients. 
The  transmitting  organizations 
shall  in  turn  notify  each  interested 
administration  of  the  names  and 
addresses  of  the  authorized  recipi- 
ents in  its  territory. 

"(c)  The  administration  of  each 
country  of  reception,  after  con- 
firming that  the  designated  recipi- 
ents are  bona  fide,  shall  permit 
the  recipients  authorized  by  the 


sender  to  arrange  for  their  own 
reception,  either  through  their  own 
or  private  radio  receiving  installa- 
tions." 

The  resolution  was  described  as 
a  "composite"  formulated  from  sev- 
eral proposals,  including  resolu- 
tions on  freedom  of  broadcasting 
and  freedom  of  press.  Mr.  Hyde 
headed  the  subcommittee  on  Free- 
dom of  Information,  under  the  Ju- 
ridical-Administrative Committee, 
and  made  a  brief  talk  in  connec- 
tion with  the  resolution  and  re- 
ports. 

Commissioner  Wakefield  and  Mr. 
Hyde  agreed  that  one  of  the  most 
important  factors  of  the  Rio  Con- 
ference was  a  harmonious  feeling 
which  permitted  the  resolution  of 
any  differences  of  opinion  "in  a 
spirit  of  cooperation." 

Conference  Delayed 

Regarding  Cuba's  opposition  to 
extension  of  the  North  American 
Regional  Broadcasting  Agreement 
(NARBA),  which  expires  next 
March  29,  Commissioner  Wakefield 
noted  that  an  engineering  confer- 
ence of  countries  subscribing  to 
the  treaty  would  be  held  in  Wash- 
ington [Broadcasting,  Oct.  8]. 
The  conference  was  first  slated  for 
December,  but  it  now  appears  like- 
ly that  it  will  be  held  after  Jan.  1. 

Commissioner  Wakefield  and  Mr. 
Hyde  said  the  FCC-IRAC  Alloca- 
tion Table  was  explained  in  detail 
at  the  conference.  Although  formal 
approval  is  for  the  World  Confer- 
ence to  give,  they  said  "general  ap- 
proval of  the  plan  was  expressed." 

Commissioner  Wakefield,  Mr. 
Hyde,  and  Harvey  B.  Otterman  of 
the  State  Dept.  returned  from  the 
conference  via  La  Paz,  Bolivia; 
Lima,  Peru;  and  Bogota,  Colom- 
bia, and  conferred  with  communica- 
tions leaders  in  those  cities. 


American  Net  Renews  Swing  to  1947; 
Co-op  Programs  Popular;  Business  Up 


RAYMOND  SWING'S  nightly 
commentaries  on  American  will 
continue  at  least  through  Jan.  17, 
1947,  the  network  having  picked 
up  his  next  year's  option  well  in 
advance,  Stanley  Florsheim,  direc- 
tor of  the  Cooperative  Program 
Dept.,  said  last  week. 

Program  is  well  liked  by  its  133 
sponsors  on  109  of  the  network's 
affiliated  stations,  Mr.  Florsheim 
reported,  adding  that  Mr.  Swing's 
practice  of  devoting  his  Friday 
night  broadcasts  exclusively  to  the 
effects  of  atomic  power  on  this 
country  and  on  the  world  has  at- 
tracted particular  praise  from  both 
sponsors  and  listeners.  Many  spon- 
sors in  the  retail  field  are  offering 
copies  of  these  scripts  to  listeners 
coming  to  their  stores  as  a  means 
of  promoting  store  traffic,  he  said. 
Rothschild  &  Sons,  Kansas  City 
store  sponsoring  the  program  on 
KCMO,  has  arranged  with  the 
Board  of  Education  for  mimeo- 
graphed scripts  to  be  distributed 


to  all  senior  high  schools  in  the 
city,  with  weekly  discussions  to  be 
held  on  the  scripts. 

Overall  business  of  the  Ameri- 
can Cooperative  Program  Dept., 
Mr.  Florsheim  said,  totals  for  the 
first  nine  months  of  this  year  more 
than  twice  the  amount  done  in  the 
same  period  last  year,  with  Septem- 
ber's billings  half  again  as  large 
as  for  September  1944.  Citing 
Martin  Agronsky's  8-8:15  a.m. 
broadcasts,  with  108  sponsors  on  89 
stations,  and  Baukhage's  1-1 :15  p.m. 
newscasts,  with  121  sponsors  on 
109  stations,  along  with  Mr.  Swing's 
commentaries,  Mr.  Florsheim  said 
his  department  had  found  no  truth 
in  the  commonly  expressed  opinion 
that  with  the  end  of  the  war  the 
public  is  not  going  to  listen  to  news. 
He  said  that  there  had  been  an 
appreciable  increase  in  sponsorship 
of  the  Agronsky  broadcasts  re- 
cently, without  any  special  promo- 
tion. 


WNLC  New  London,  Connecticut 

.  .  .  AP  news  of  great  value  to 
us  .  .  .  has  helped  increase  com- 
mercial revenue. 


Gerald  J.  Morey 
Station  Manager 


available  through 

PRESS  ASSOCIATION, 

50  Rockefeller  Ploia 
N-«  Yerk;  N.  T 


SEE 

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NBW  YORK'S 

WLIB 


1190  ON  THE  DIAL-CLEAR  CHANNEL 

«JL'«  GREAT 

OF  THE  NATION 


ft 


GW 


rO  ITt  A  N  D,     O  R  E  G  O  N 


IIMEStNTO  NAIIONAltr 

it  itwtit  Mt«r  4  co.  inc- 


BROADCASTING    •     Broadcast  Advertising 


October  22,  1945    •    Page  77 


Actions  of  the  FCC 


OCTOBER  12  TO  OCTOBER  18 


Decisions  .  .  . 

ADMINISTRATIVE    BOARD  ACTIONS 
OCTOBER  15 
(Reported  by  FCC  Oct.  16) 

KGAK  Rio  Grande  Broadcasting  Co., 
Gallup.,  N.  M. — Granted  mod.  CP  au- 
thorizing new  station  for  approval  ant. 
approval  trans,  and  studio  sites  on 
U.  S.  Highway  66  approx.  1.7  mi.  E  of 
center  of  Gallup,  and  to  change  part- 
nership name  to  Albert  E.  Buck  and 
Merle  H.  Tucker,  a  partnership,  d/b 
Gallup  Broadcasting  Co.  Permittee  is 
granted  waiver  Sees.  3.55(b)  and  3.60; 
conditions. 

WBAC  Robert  W.  Rounsaville,  Cleve- 
land, Tenn. — Granted  license  to  cover 
CP  authorizing  new  station  on  1340  kc 
with  250  w  unl.  Also  granted  authority 
to  determine  operating  power  by  direct 
measurement  of  ant.  power.  Licensee  is 
granted  waiver  Sees.  3.55(b)  and  3.60; 
conditions. 

WRDW  Augusta  Broadcasting  Co., 
Augusta,  Ga.— Granted  authority  to  de- 


termine operating  power  by  direct 
measurement  of  ant.  power. 

W5XIC  A.  H.  Belo  Corp.,  area  of 
Dallas,  Tex. — Granted  license  to  cover 
CP  new  portable  developmental  station; 
frequencies  to  be  assigned  by  FCC  from 
time  to  time;  1  kw  power.  License 
granted  on  exp.  basis  only  and  upon 
express  condition  that  it  is  subject  to 
change  or  cancellation  by  FCC  at  any 
time,  without  advance  notice  or  hear- 
ing, if  in  its  discretion  the  need  for 
such  action  arises.  Nothing  contained 
herein  shall  be  construed  as  a  finding 
by  FCC  that  the  operation  of  this  sta- 
tion on  frequencies  authorized,  is  or 
will  be  in  the  public  interest  beyond 
the  express  terms  hereof. 

W9XMT  P.  B.  Mallory  &  Co.,  Indian- 
apolis— Granted  mod.  CP  authorizing 
new  exp.  station,  for  extension  comple- 
tion date  only  from  9-16-45  to  12-15-45. 

WABW  Associated  Broadcasters  Inc., 
Indianapolis — Granted  license  to  cover 
CP  authorizing  new  FM  station. 

WENH  WJR,  The  Goodwill  Station, 
area  of  Detroit— Granted  mod.  CP  au- 


SERVICE  DIRECTORY 


senviee 

Exact  Measurement*  »  of  any  rim* 

RCA  COMMUNICATIONS,  INC 
84  Broad  Stratt      New  York  4,  N.  T. 


Custom-Built 
Speech  Input  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C 
District  1640 


"GEARED  TO  AM-FM  EXPANSION' 


Commercial  Radio  Equip.  Co. 

Kansas  City,  Mo. 
Washington,  D.  C.  Hollywood.  Cal. 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F&O  TRANSMITTING  TUBES 

Freeland  &  Olschner  Products,  Inc. 

611  Baronne  St.,  New  Orleans  13,  La. 

Raymond  4756 
High  Power  Tube  Specialists  Exclusively 


SOUND  EFFECT  RECORDS 

6ENNETT-SPEEDY-Q 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 
Write  For  Derail* 

CHARLES  MICHELSON 

67  W.  44th  St.         New  York,  N.  Y. 


The 

Robert  L.  Kaufman 
Organization 
Technical  Maintenance,  OonsUoeU— 
Supervision  and  Business  Services 
for  Broadcast  Stations 

g.        Washington  4,  D.  C 
District  1292 


FREQUENCY  MEASUREMENTS 

One  of  the  beat  equipped  monitoring 
stations  in   the  nation 

STANDARD 

Measuring  &  Equipment  Co. 
Phones  877-2652  Enid,  Okla. 

Since  1939 


KLUGE  ELECTRONICS  CO. 

Commercial  &  Industrial 
Equipment 
1031  No.  Alvarado 
Los  Angeles  26,  Calif. 

Myron  E.  Kluge         Exposition  1742 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  A 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  1 1,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


BUY 
VICTORY 
BONDS 


"RENEW  AS  USUAL" 

says  WILLARD  KLINE,  KTSM,  EL  PASO 

THE  SHADOW 


Available  locally  on  transcription— see  C.  MICHELSON,  67  W.  44  St.,  N.Y.C. 


thorizing  change  in  frequencies,  power 
and  equipment  of  relay  station,  to 
change  corporate  name  to  WJR,  The 
Goodwill  Station  Inc. 

ACTIONS  ON  MOTIONS 
(By  Comr.  Durr) 
OCTOBER  16 

Fred  O.  Grimwood,  Bloomington,  Ind. 
— Granted  motion  for  continuance  hear- 
ing on  application  for  CP  new  standard 
station,  and  continued  hearing  to  12- 
17-45  (Docket  6753). 

O.  E.  Richardson  et  al,  d/b  Voice  of 
Marion,  Marion,  Ind. — Continued  hear- 
ing on  application  for  CP  new  standard 
station  to  11-19-45  (Docket  6773). 
OCTOBER  18 

Augusta  Broadcasting  Co.,  Charles- 
ton, S.  C. — Granted  motion  to  dismiss 
without  prejudice  application  for  CP 
new  standard  station  (Docket  6708). 

KOIN  KOIN  Inc.  Portland  Ore.— 
Granted  motion  for  leave  to  amend  ap- 
plication for  CP  so  as  to  request  change 
25  kw  to  50  kw  on  660  kc  unl.,  and  to 
use  DA-DN  instead  DA-N;  accepted 
amendment  filed  with  motion  (Docket 
6736). 

George  H.  Thomas  et  al,  d/b  New 
Iberia  Broadcasting  Co.,  New  Iberia,  La. 

—Granted  motion  for  leave  to  amend 
application  for  CP  new  standard  sta- 
tion to  supply  up-to-date  information 
concerning  financial  qualifications  of 
each  partner,  ant.  tower  proposed  to  be 
installed,  changes  in  est.  cost  and  data 
concerning  trans.  equip;  accepted 
amendment  filed  with  motion  (Docket 
6766). 

KSUB  Southern  Utah  Broadcasting 
Co.,  Cedar  City,  Utah — Granted  motion 
for  waiver  Sec.  1.382(b)  and  accepted 
written  appearance  in  re  Docket  6759. 

The  Constitution  Broadcasting  Co., 
Atlanta,  Ga. — Granted  petition  to  dis- 
miss without  prejudice  application  for 
CP  new  standard  station. 

Fred  Weber,  et  al,  d/b  Texas  Broad- 
casters, Houston,  Tex. — Granted  peti- 
tion for  leave  to  amend  application  for 
CP  new  standard  station;  accepted 
amendment  filed  simultaneously  with 
petition;  removed  application  from 
hearing  docket  (Docket  6724). 

KWPT  Kingsport  Broadcasting  Co., 
Inc.,  Kingsport,  Tenn. — Granted  motion 
for  leave  to  amend  application  for  CP; 
accepted  amendment  filed  with  motion 
(Docket  6249). 

KHQ  Louis  Wasmer  Inc.,  KGA  Louis 
Wasmer,  Spokane,  Wash.— Granted  peti- 
tion for  continuance  hearing  re  license 
renewals  to  11-21-45  (Dockets  6612  and 
6613). 

ACTIONS   BY  COMMISSION 

OCTOBER  9 
(Reported  by  FCC   Oct.  15) 

NEW-AM  1450  kc  Jere  N.  Moore. 
Milledgeville,  Ga. — Granted  CP  new 
standard  station  250  w  unl. 

NEW-AM  1240  kc  H.  Ross  Perkins  and 
J.  Eric  Williams  d/b  Norwich  Broadcast- 
ing Co.,  Norwich,  Conn. — Granted  CP 
new  standard  station  250  w  unl. 

NEW-AM  1450  kc  Centennial  Broad- 
casting Co.,  Portland,  Me. — Adopted 
order  granting  CP  new  standard  sta- 
tion 250  w  unl.,  subject  to  filing  within 
60  days  of  application  for  mod.  CP  to 
specify  trans,  and  ant.  sr*:e3,  and  sub- 
ject further  to  condition  that  approved 
frequency  and  modulation  monitors  be 
installed  as  soon  as  available;  dismissed 
application  of  Northeastern  Radio  & 
Television  Corp.  for  identical  facilities. 

WKBH  WKBH  Inc.,  LaCrosse,  Wis.— 
Granted  CP  increase  power  from  1  to 
5  kw,  install  new  trans,  and  DA-N  and 
change  trans,  site  (1410  kc). 

KMOX  Columbia  Broadcasting  Sys- 
tem, St.  Louis — Granted  CP  install  new 
trans,  and  change  trans,  site. 

WNLC  Thames  Broadcasting  Corp., 
New  London,  Conn.— Designated  for 
hearing  application  to  install  synchro- 
nous amplifier  at  17  Broadway,  Norwich, 
Conn.,  to  be  operated  on  1490  kc  250  w 
unl.  and  synchronized  with  WNLC. 

KSJB  Jamestown  Broadcasting  Co., 
Jamestown,  N.  D. — Granted  CP  increase 
power  to  5  kw  DN,  install  new  trans,  and 
DA,  and  move  trans,  and  studio.  Appli- 
cant is  to  be  advised  grant  is  not  to 
be  understood  to  determine  question  of 
applicability  of  Sec.  3.35  to  this  station 
and  KVOX  (600  kc). 

OCTOBER  10 
(Reported  by  FCC  Oct.  15) 

KFAB  KFAB  Broadcasting  Co.,  Lin- 
coln, Nebr. — Granted  petition  for  re- 
instatement, leave  to  amend  and  ap- 
plication for  CP  move  tran.  and  studio 
from  Lincoln  to  Omaha,  increase  power 
from  10  kw  to  50  kw,  install  new  trans, 
and  make  changes  in  DA  for  N  use 
(1110  kc). 

KTBC  Claudia  T.  Johnson,  Austin, 
Tex.— Granted  CP  increase  250  w  N  1 
kw  LS  to  1  kw  N  5  kw  LS  unl.  with  DA 
(590  kc). 

NEW-AM  1240  kc  Birney  Imes  Jr., 
Meridian,  Miss.— Granted  CP  new  stand- 
ard station  250  w  unl. 


OCTOBER  17 

WRAW  Reading  Broadcasting  Co., 
Reading,  Pa. — Designated  for  hearing  ap- 
plication for  vol.  transfer  of  control 
licensee  corp.  from  Raymond  A.  Gaul 
and  Harold  O.  Landis  to  WGAL  Inc. 
and  Keystone  Broadcasting  Corp. 

KRNM  Hoyt  Houck,  Robert  D.  Houck, 
Walter  G.  Russell  and  Lonnie  J.  Pres- 
ton d/b  Tucumcari  Broadcasting  Co., 
Tucumcari,  N.  M. — Granted  mod.  li- 
cense change  hours  operation  from  spec- 
ified to  unl.  (250  w  1400  kc). 

KMLB  Liner's  Broadcasing  Station 
Inc.,  Monroe,  La. — Adopted  order  grant- 
ing application  to  change  1230  kc  to 
1440  kc,  increase  power  from  250  w 
to  1  kw,  install  new  DA-N;  ordered  that 
CP  be  issued  to  KNOE  for  shift  from 
1450  kc  to  1230  kc  in  accordance  with 
agreement. 

WGNB  WGN  Inc.,  Chicago— Granted 
request  for  waiver  Sec.  3.261  relating  to 
time  of  operation  for  FM  stations  for 
period  ending  11-1-45. 

NEW-Exp.  TV  Raytheon  Mfg.  Co.,  Chi- 
cago— Granted  CP  new  exp.  TV  station 
on  frequencies  to  be  assigned  by  FCC 
from  time  to  time,  5  kw  peak  visual 
and  oral.  Applicant  proposes  to  develop 
equipment  to  transmit  and  receive  high 
quality  color  television  together  with 
associated  sound. 

OCTOBER  18 
(Supplement  to  Oct.  17  report) 

WQXQ  Interstate  Broadcasting  Co. 
Inc.,  New  York — Granted  request  to 
operate  only  one  hour  rather  than  three 
hours  between  6  a.m.  and  6  jt.m.  for 
period  ending  no  later  than  12-31-45. 
In  meantime  station  will  continue  to 
broadcast  in  accordance  with  present 
operating  schedule  of  seven  hours  daily. 

H.  Ross  Perkins  and  J.  Eric  Williams 
d/b  Norwich  Broadcasting  Co.,  Norwich, 
Conn. — Adopted  order  setting  aside 
grant  of  10-9-45  of  application  for  new 
station  on  1240  kc  with  250  w  unl.,  be- 
cause of  possible  conflict  with  appli- 
cation filed  prior  to  10-8-45. 

OCTOBER  18 
WCAP  Radio  Industries  Broadcasting 
Co.,  Asbury  Park,  N.  J. — Adopted  order 
to  grant  application  for  license  re- 
newal. Dismissed  application  of  WCAP 
to  share  1310  kc  with  only  WCAM  in- 
stead both  WCAM  and  WTNJ.  Decision 
however  permits  WCAP  to  file  separate 
application  for  this  time-sharing  ar- 
rangement. 

Tentative  Calendar  .  .  . 

OCTOBER  22 
KHQ   Louis  Wasmer   Inc.,  Spokane, 
Wash. — License  renewal. 

KGA  Louis  Wasmer,  Spokane,  Wash. — 

Same. 


Applications 


OCTOBER  5 
(Not  previously  reported) 

NEW-FM  PRESS -Union  Publishing 
Co.,  Atlantic  City,  N.  J.— CP  new  FM 
station  on  frequency  to  be  determined 
by  FCC,  1,552  sq.  mi.  coverage,  est.  cost 
$31,400.  Applicant  is  licensee  WBAB. 
Total  assets  $524,629.37.  Legal  counsel — 
Pierson  &  Ball,  Washington.  Eng. 
counsel — Paul  F.  Godley,  Upper  Mont- 
clair,  N.  J. 

NEW-FM  46.3  mc  E.  D.  Rivers,  Val- 
dosta,  Ga. — CP  new  FM  station,  6,720 
sq.  mi.  coverage,  est.  cost  $27,360.  Appli- 
cant licensee  WGOV.  Legal  counsel — 
Bemett  &  Clagett,  Washington.  Eng. 
counsel— McNary  &  Wrathall,  Washing- 
ton. 

OCTOBER  8 
(Not  previously  reported) 
NEW-AM   840   kc   The  New  Britain 
Broadcasting  Co.,  New  Britain,  Conn. — 

CP  new  standard  station  1  w  D.  Call 
WKNB  reserved.  Stock:  500'  sh  author- 
ized, $100  par,  100  sh  issued  and  out- 
standing. Officers:  Julian  Grossi  pres., 
46  sh  (46%);  Chester  Bland,  treas., 
46%;  William  Ray,  sec,  3%;  Harry 
Hatsing,  v-p,  1%;  Geraldine  Kenney 
Ray,  asst. -sec,  1%;  Others  interested 
Joseph  W.  Roche,  1%;  Ernest  T.  Brain- 
ard,  1%.  Julian  Gross  operates  adver- 
tising agency  under  his  name  in  Hart- 
ford. He  is  to  be  gen.  mgr.  of  station. 
All  others  except  G.  K.  Ray  are  local 
businessmen.  Wm.  Ray  is  to  be  comp- 
troller and  asst.  mgr.  Est.  cost  $25,275. 
Existing  capital  $10,000;  new  capital 
$40,000.  Proposed  programming  per 
month  to  be  151.20  hrs  (45%)  commer- 
cial, 30%  transcribed.  Others  of  pro- 
posed staff :  chief  engineer — Harry  Wras- 
ko,  now  with  WHTD;  commercial  mgr. — 
Edwin  H.  Schweitzer,  now  with  WHTD; 
operators — Frank  DiElsie,  now  with 
WELI,  and  T.  Webster  Hitchcock,  with 
WTHT;  prog.  dir.  &  continuity  writer- 
Richard  Earlson,  formerly  with  WELI 
and  now  ensign  USMS;  announcer  & 
copywriter— William    Humbert,    3  yrs 


Page  78    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


D 


■ 

IBM 


WSAP,  one  yr  WOPI;  announcers— Allan 
Britton,  two  yrs  WMAN,  and  John 
■  Miller,  two  yrs  WBAX,  iy2  yrs  WGBI; 
salesman — Peter  B.  Kenney.  Legal  coun- 
sel— Fisher  &  Wayland,  Washington. 
Eng.  counsel — Paul  Godley,  Upper  Mont- 
clair,  N.  J.  (P.  O.  272  Main  St.). 

NEW-AM  1470  kc  Silver  City  Crystal 
Co.,  Meriden,  Conn.— CP  new  standard 
station  1  kw  DA-DN  unl.  Applicant  is 
radio  electronic  equipment  mfgr.  Stock: 
5,000  sh  common  authorized,  $10  par, 
1,000  sh  issued  and  outstanding.  Total 
assets  $98,425.65.  Officers:  C.  A.  Schultz, 
pres.;  J.  A.  Iodice,  v-p;  W.  A.  Schultz, 
sec.-treas.  Each  is  third-owner.  Est. 
cost  $20,800;  existing  capital  same 
amount.  Proposed  programming  per 
month  to  be  300  hrs  (60%)  commercial, 
60%  transcribed.  Legal  counsel — Demp- 
sey  St  Koplovitz,  Washington.  Eng. 
counsel — Garo  Ray,  Stratford,  Conn. 
(P.  O.  468  Center  St.). 

NEW-AM  1060  kc  Palladium  Publish- 
ing Co.,  Benton  Harbor.  Mich. — CP  new 
standard  station  250  w  D.  Applicant 
publishes  daily  The  News  Palladium  at 
Benton  Harbor  and  is  majority  owner 
The  Herald  Press,  St.  Joseph,  Mich. 
Stock:  600  sh  common  authorized,  $100 
par,  all  issued  and  outstanding.  Total 
assets  $311,272.68.  Officers:  Stanley  R. 
Banyon,  pres.  and  treas.,  211  sh  (35.2%); 
John  Udell,  v-p  and  asst.  sec,  1.7%; 
Willard  J.  Banyon,  sec.  34.2%.  Others 
interested:  Helen  Klock,  24%;  Retta  and 
Annabelle  Banyon,  3.3%;  Russell  M. 
Boothby,  1.7%.  Est.  cost  $24,320;  exist- 
ing capital  same  amount.  Proposed  pro- 
gramming per  month  to  be  60%  com- 
mercial, 35%  transcribed.  Legal  counsel 
—Frank  D.  Scott,  Washington.  Eng. 
counsel — Lohnes  &  Culver,  Washington. 

NEW-AM  1600  kc  Burlington-Graham 
Broadcasting  Co.,  Burlington,  N.  C. — 
CP  new  standard  station  500  w  N  1  kw 
D  unl.  Stock:  1,000  sh  common  and 
500  sh  preferred  authorized,  $100  par; 
425  sh  common  subscribed,  issued,  out- 
standing and  paid.  Officers  and  stock- 
holders: W.  Bowman  Sanders,  pres.,  50 
sh  (11.7657c);  Willie  V.  Coble,  v-p,  50 
sh;  Byron  S.  Stack,  sec.-treas.,  50  sh; 
R.  Homer  Andrews,  25  sh,  and  Everette 
C.  Quails,  Lawrence  E.  Neese,  Cornelius 
C.  Wright,  Rufus  T.  Blanchard  and  A. 
Vance  Beck  each  50  sh.  All  are  local 
businessmen.  Proposed  programming 
per  month  to  be  45.5  hrs  (40%)  commer- 
cial. Est.  cost  $22,850;  existing  capital 
$42,500  Legal  counsel-Dow,  Lohnes  & 
Albertson,  Washington.  Eng.  counsel- 
John  Barron,  Washington  (P.  O.  State 
Theater  Bldg.). 

NEW-AM  800  kc  The  Border  Broad- 
casting Co.,  Dillon,  S.  C— CP  new 
standard  station  1  kw  D.  Stock:  250  sh 
common  authorized,  $100  par;  50  sh 
issued  and  outstanding.  Officers  and 
stockholders:  E.  H.  Brown,  pres.,  16  sh 
(32%);  Lela  C.  Watson,  v-p,  32%;  L.  B. 
Hyman,  sec.-treas.,  32%;  P.  T.  Watson, 
4%.  Latter  is  owner-licensee  WGTM. 
Brown  and  Hyman  are  local  business- 
men. Est.  cost  $22,248;  existing  capital 
$5,000,  new  capital  $17,248.  Proposed  pro- 
gramming per  month  to  be  108  hrs. 
(30%)  commercial  and  65%  transcribed. 
Eng.  counsel-McNary  &  Wrathall, 
Washington  (P.  O.  118  McArthur  Ave.). 

NEW-AM  1230  kc  Arkansas-Oklahoma 
Broadcasting  Corp.,  Fort  Smith,  Ark. — 
CP  new  standard  station  250  w  unl. 
Stock:  2,000  sh  common  authorized,  $25 
par;  400  sh  issued  and  paid,  600  sh 
subscribed  to  be  paid  on  grant.  Offi- 
cers and  stockholders:  Clyde  B.  Ran- 
dall, pres.,  150  sh  (25%);  A.  B.  Harper, 
v-p,  12.5%;  R.  A.  Young  Jr.,  sec-treas., 
25%;  W.  J.  Echols,  12.5%;  McCloud 
Sicard,  25%.  All  are  local  businessmen. 
Est.  cost  $19,150;  existing  capital  $25,000. 
Proposed  programming  per  month  to  be 
40%  commercial  and  40%  transcribed. 
Legal  counsel — Hayes  &  Hayes,  Washing- 
ton. Eng.  counsel— Commercial  Radio 
Equipment  Co.,  Washington  (P.O.  Ward 
Hotel). 

NEW-AM  1490  kc  Southland  Broadcast- 
ing Co.,  Laurel,  Miss. — CP  new  standard 
station  250  w  unl.  Stock:  500  sh  author- 
ized, $100  par;  252  sh  issued  and  out- 
standing. Officers  and  stockholders :  Otis 
Ainsworth,  pres.,  25  sh  (10%);  F.  H. 
Heide,  v-p,  10%;  Hugh  Smith,  sec-treas., 
20%;  Warner  Beard  Jr.,  1%,  and  D.  P. 
Granbury,  William  B.  Carter,  Grady 
Tant,  C.  H.  Westphalen,  R.  H.  Boteler 
and  J.  P.  Johnston  each  10%.  Hugh 
Smith  is  gen.  mgr.  WJXN  and  is  to  be 
gen.  mgr.  proposed  station.  W.  Beard 
Jr.  is  attorney  and  all  others  local 
businessmen.  Est.  cost  $12,075;  existing 
capital  same  amount.  Proposed  pro- 
gramming per  month  to  be  245  hrs 
(50%)  commercial  and  30%  transcribed. 
Legal  counsel— Dempsey  &  Koplovitz, 
Washington.  Eng.  counsel— Haley  & 
Hllligas,  Atlanta.  (P.O.  c/o  Warner 
Beard  Jr.,  First  National  Bank  Bldg.). 
TRANSFER  WHO  Central  Broadcast- 
ing Co.,  Des  Moines — Transfer  of  con- 
trol licensee  corp.  from  B.  J.  Palmer, 
Mabel  Palmer,  Daniel  Davis  Palmer  and 
William  M.  Brandon,  trustees,  to  Daniel 
Davis  Palmer,  through  shift  of  4,596  sh 


(51.57%)  outstanding  common  stock  and 
revocation  of  trust  agreement  of  June 
1943  whereby  station  has  been  controlled 
by  trusteeship.  Revocation  returns  stock 
to  individual  holders,  with  Daniel  Davis 
Palmer,  vice-president  and  treasurer, 
majority  owner.  Shift  occasioned  by 
death  of  William  M.  Brandon,  one  of 
trustees.  No  money  involved.  Legal 
counsel — Frank  D.  Scott,  Washington. 

NEW-FM  Old  Dominion  Broadcasting 
Corp.,  Lynchburg,  Va.— CP  new  FM  sta- 
tion on  frequency  to  be  assigned  by 
FCC,  8,830  sq.  mi.  coverage,  $41,600  est. 
cost.  Applicant  also  has  filed  AM  appli- 
cation for  same  location;  reported  by 
FCC  Oct.  9.  Stock:  1,000  sh  common 
authorized,  $100  par;  50  sh  issued  and 
outstanding,  750  sh  subscribed.  Officers 
and  stockholders:  D.  H.  Dillard,  pres., 
10  sh  (20%);  Robert  H.  Woods,  v-p,  10%, 
C.  S.  Hoge,  sec.-treas.,  10%;  Edwin  S. 
Dillard,  20%;  Powell  G.  Dillard,  20%; 
W.  D.  Pedlgo,  10%;  John  L.  Dillow, 
10%.  D.  H.  Dillard  is  controlling  stock- 
holder in  Old  Dominion  Box  Co.,  part 
owner  of  WLVA.  With  grant  he  will  be 
responsible  for  sale  by  Old  Dominion 
Box  Co.  of  interest  WLVA  to  comply 
with  Sec.  3.35.  Eng.  counsel — John  Bar- 
ron,, Washington.  Legal  counsel — Fisher 
&  Wayland,  Washington  (P.O.  2118 
Woodland  Ave.). 

NEW-FM  99.9  mc  KFAB  Broadcasting 
Co.,  Lincoln,  Neb. — CP  new  FM  station, 
Channel  60,  19,000  sq.  mi.  coverage,  est. 
cost  $97,000.  Applicant  is  licensee  KFAB. 
Total  assets  $630,649.79.  Eng.  counsel- 
George  C.  Davis,  Washington.  Legal 
counsel— George  S.  Smith,  Washington. 

NEW-AM  1400  kc  Gilbert  H.  Kaynor 
and  Howard  H.  Kaynor  d/b  Kittitas 
Valley  Broadcasting  Station,  Ellensburg, 
Wash. — CP  new  standard  station  250 
w  unl.  Applicant  is  co-partnership.  Gil- 
bert Kaynor  formerly  owned  Ellensburg 
Daily  Record.  Howard  Kaynor  did 
radio  and  radar  work  in  Army;  formerly 
with  U.  S.  Bureau  Reclamation  Survey. 
Est.  cost  $15,550.  Existing  capital  $16,000. 
Proposed  programming  per  month  to 
be  40%  commercial.  Eng.  counsel — Har- 
old C.  Singleton,  Portland,  Ore.  Legal 
counsel— John  C.  Kendall  and  John  W. 
Kendall,  Portland,  Ore.  (P.O.  Route  No. 
2). 

NEW-AM  1400  kc  C.  E.  Wilson  and 
P.  D.  Jackson  d/b  McAlester  Broadcast- 
ing Co.,  McAlester,  Okla. — CP  new  stand- 
ard station  250  w  unl.  Applicant  is  co- 
partnership. C.  E.  Wilson  is  attorney; 
P.  D.  Jackson,  attorney  and  former 
sales  supervisor  U.  S.  Fidelity  &  Guar- 
anty Insurance  Co.  Est.  cost  $14,170. 
Existing  capital  $12,500  new,  $10,000 
credit.  Proposed  programming  per 
month  to  be  288  hrs  (60%)  commercial. 
Eng.  counsel— D.  B.  McKee,  New  York 
(P.O.  Aldridge  Hotel). 

OCTOBER  9 
(Not  previously  reported) 

NEW-AM  1400  kc  Chatham  Broadcast- 
ing Co.,  Savannah,  Ga. — CP  new  stand- 
ard station  250  w  unl.  Stock:  250  sh 
authorized,  $100  par;  150  sh  issued  and 
outstanding.  Officers  and  stockholders: 
L.  J.  Duncan,  pres.  and  gen.  mgr.,  57 
sh  (38%);  Leila  A.  Duncan,  treas.,  8%; 
Josephine  K.  Rawls,  sec,  8%;  Allen 
M.  Woodall,  v-p  and  sales  mgr.,  10%: 
Thomas  S.  Carr,  v-p  and  station  mgr., 
36%.  Latter  is  mgr.  WGAA.  First  four 
are  owners  WDAK  WRLD  and  minor 
stockholders  WGAA,  that  interest  total- 
ing 48.3%.  Est.  cost  $15,000;  existing  cap- 
ital $21,000.  Proposed  programming  per 
month  to  be  288  hrs  (60%)  commercial 
and  15%  transcribed.  Legal  counsel- 
Spearman,  Sykes  &  Roberson.  Eng. 
counsel — Lohnes  &  Culver,  Washington 
(P.O.  36  Bull-Savannah  Hotel). 

AMENDED  Greater  Huntington  Radio 
Corp.,  Huntington,  W.  Va.— CP  new 
standard  station  on  1450  kc,  250  w  unl. 
amended  re  corporate  structures  of  con- 
trolling companies.  Stock:  1,000  sh  com- 
mon authorized,  $100  par;  300  sh  issued 
and  outstanding.  Officers:  A.  B.  Hyman, 
pres.;  S.  J.  Hyman,  sec-treas.;  J.  R. 
Marcum,  v-p.  Third  of  stock  is  held 
each  by  Biggs-Long  Realty  Corp.,  Or- 
pheum  Operating  Co.,  and  State  Oper- 
ating Co.,  all  subsidiaries  owned  by 
Greater  Huntington  Theater  Corp.  A. 
B.,  S.  J.,  Ricca  and  Erma  Hyman 
(brothers  and  sister)  together  own 
40%  latter  firm.  Officers  of  applicant 
are  also  principals  in  Greater  Hunting- 
ton Theater  Corp.  and  its  subsidiaries. 
Est.  cost  $16,250.  Existing  capital  same 
amount.  Proposed  programming  per 
month  to  be  33%  commercial.  Eng. 
counsel — Frank  H.  Mcintosh,  Washing- 
ton. Legal  counsel — M.  M.  Jansky,  Philip 
G.  Loucks,  Washington. 

NEW-AM  1490  kc  I.  K.  Corkern,  Boga- 
lusa,  La. — CP  new  standard  station  250 
w  unl.  Applicant  electrical  engineer  and 
teacher  for  10  yrs.  Est.  cost  $9,025.  Ex- 
isting capital  $24,719.  Proposed  pro- 
gramming per  month  to  be  144  hrs 
(30%)  commercial  and  30%  transcribed. 
Proposed  staff :  music  director — Lt.  J.  N. 
Knight,  USNR;  women's  feature  editor 
— Edra   Hays   Gresn;    assn't  engineer- 


Sgt.  C.  W.  Knight,  for  eight  yrs  Army 
radio  technician.  Eng.  counsel — O.  S. 
Droke,  Shreveport,  La.  Legal  counsel — 
Sam  J.  D'Amico,  Baton  Rouge,  La.  (P.O. 
c/o  E.  L.  Corkern,  Richmond  St.). 

NEW  AM  1480  kc  Wisconsin  State 
Broadcasting  Co.,  Madison,  Wis. — CP  new 
standard  station,  1  kw  unl.  DA-DN. 
Stock:  500  sh  common,  no  par  author- 
ized, 280  sh  issued  and  outstanding. 
Officers  and  stockholders:  W.  J.  Mc- 
Neally,  pres.;  C.  T.  Hagman,  v-p  and 
treas.,  70  sh  (25%);  W.  T.  Doar,  Sec; 
R.  C.  Baker,  asst. -treas.;  Minneapolis 
Tribune  Co.,  210  sh  (75%).  Tribune  Co. 
owns  50%  WTCN  Of  which  C.  T.  Hag- 
man  is  v-p.  Others  hold  offices  in  Trib- 
une, Co.  Est.  cost  $34,000.  Existing  capi- 
tal $59,261.45.  Proposed  programming 
per  month  to  be  50%  commercial.  Eng. 
counsel— W.  C.  Lent,  Washington.  Legal 
counsel— Segal,  Smith  &  Hennessey.  (P. 
O.  c/o  C.  T.  Hagman,  Wesley  Temple 
Bldg.,  Minneapolis). 

NEW-FM  Cur-Nam  Co.,  Brockton, 
Mass.— CP  new  FM  station  with  cover- 
age of  142  sq.  mi.,  $16,000  est.  cost. 
Stock:  750  sh  preferred,  $100  par,  and 
100  sh  common,  no  par;  500  sh  pre- 
ferred and  100  sh  common  subscribed 
to  date.  Officers  and  stockholders: 
Joseph  F.  Curran,  pres.,  98  sh  common 
(98%)  and  500  sh  preferred  (100%); 
Matthew  J.  Noonan,  v-p  and  clerk,  1 
sh  common;  Charles  F.  Curran,  treas., 
1  sh  common.  J.  F.  Curran  is  former 
executive  of  Gillette  Safety  Razor  Co. 
Upon  grant  he  will  give  39  sh  com- 
mon stock  to  M.  J.  Noonan,  to  be  gen. 
mgr.  Est.  cost,  $16,000.  Eng.  counsel— 
Garo  W.  Ray,  Bridgeport,  Conn.  (P.  O., 
Room  1362,  10  Post  Office  Sq.). 

NEW-FM  New  York  Sun  Broadcasting 
Co.  Inc.,  New  York— CP  new  FM  sta- 
tion on  95.3  or  98.9  mc  with  coverage 
of  9,500  sq.  mi.  Applicant  wholly  owned 
subsidiary  of  New  York  Sun.  Officers: 
Thomas  W.  Dewart,  pres.;  William  T. 
Dewart,  v-p;  Edwin  S.  Friendly,  sec; 
George  H.  Bollwinkel,  treas.  Est.  cost, 
$91,000.  Proposed  programming  per 
month  to  be  119  hrs  (50%)  commercial 
and  30-50%  transcribed.  Eng.  counsel — 
Ring  &  Clark.  Washington.  Legal  coun- 
sel—Fisher   &    Wayland,  Washington. 

NEW-FM  Roy  L.  Albertson,  Buffalo, 
N.  Y. — CP  new  FM  station  with  cover- 
age of  8,800  sq.  mi.  Applicant  licensee 
WBNY.  Est.  cost  $58,700.  Programming 
per  month  to  be  184  hrs.  (38.3%)  com- 
mercial. Eng.  counsel— Raymond  M. 
Wilmotte,  Washington.  Legal  counsel- 
Andrew  G.  Haley,  Washington. 

AMENDED  Old  Dominion  Broadcast- 
ing Corp.,  Lynchburg,  Va.— CP  new 
standard  station,  1  kw  unl.  DA,  amended 
re  corporate  structure  (see  FM  appli- 
cation listing  under  Oct.  8).  Est.  cost, 
$47,850.  Existing  capital,  same  amount. 
Proposed  programming  per  month  to 
be  193  hrs.  (39%)  commercial  and  22% 
transcribed.  Eng.  counsel— John  Bar- 
ron, Washington.  Legal  counsel— Fisher 
&  Wayland,  Washington. 

NEW-AM  1270  kc  Peoples  Broadcasting 
Co.,  Lancaster,  Pa.— CP  new  standard 
station.  1  kw  D.  Stock:  15,000  sh,  $10 
par;  500  sh  issued  and  outstanding. 
Officers  and  stockholders :  F.  H.  Altdoerf - 
fer,  pres.,  300  sh  (70%);  Barbara  E. 
Altdoerffer,  sec.-treas.,  20%;  Samuel  M 
Altdoerffer,  10%.  F.  H.  Altdoerffer  has 
been  in  electrical  business  for  years. 
He  operated  8AMG  in  Ambridge,  Pa.,  in 
1913  and  is  former  amateur  operator 
and  Navy  instructor  (World  War  I). 
Est.  cost,  $64,350.  Existing  capital 
(new)  same  amount.  Proposed  program- 
ming per  month  to  be  135  hrs  (35%) 
commercial  Eng.  counsel — Lohnes  & 
Culver,  Washington.  Legal  counsel- 
Dow,  Lohnes  &  Albertson,  Washington. 
(P.  O.  c/o  F.  H.  Altdoerffer,  R.  D.  3). 

OCTOBER  10 
(Not  previously  reported) 

NEW-AM  670  kc  United  Broadcasting 
Co.  Inc.,  Silver  Spring,  Md. — CP  new 
standard  station  1  kw,  limited  hrs. 
Stock:  1,000  sh  common  authorized,  $100 
par;  211  sh  issued  and  outstanding.  Offi- 
cers and  stockholders:  Richard  Eaton, 
pres.,  309  sh  (99%);  Lee  H.  Robinson, 
treas.,  1  sh;  Glen  E.  Mahar,  sec,  1  sh. 
Richard  Eaton  is  publisher  Newsdigest: 
L.  H.  Robinson  local  businessman;  G.  E. 
Mahar  publisher  Silver  Spring  Post.  Est. 
cost  $23,755.  Existing  capital  same 
amount.  Proposed  programming  per 
month  to  be  180  hrs  (50%)  commercial. 
Eng.  counsel — Frank  H.  Mcintosh,  Wash- 
ington. Legal  counsel — Spearman,  Sykes 
&  Roberson,  Washington  (P.O.  c/o 
Richard  Eaton,  2900  Tilden  St.  N.  W.. 
Washington,  D.  C). 

NEW-FM  Central  Louisiana  Broad- 
casting Corp.,  Alexandria,  La. — CP  new 
community  FM  station  in  100  mc  band, 
1,260  sq.  mi.  coverage,  $12,850  est.  cost. 
Applicant  has  pending  in  hearing  docket 
AM  application  for  same  location.  Eng. 
counsel — John  Barron,  Washington.  Le- 
gal counsel — Camden  R.  McAtee,  Wash- 
ington. 

NEW-AM  1230  kc  Bruce  Bartley  and 

(Continued  on  page  80) 


/THROUGHOUT  Hff 
■    THE  DEEPlSOUXH 


Folks 
Turn  First  to— 


WWL 

NEW  ORLEANS 


50,000  Watts 
Clear  Channel 


DAILY  PROGRAMS  IN 


BROADCASTING    •    Broadcast  Advertising 


October  22,  1945    •    Page  79 


FCC  Actions 

(Continued  from  page  79) 

F.  L.  Pruitt  d/b  Bremerton  Broadcast 
Co.,  Bremerton,  Wasn. — CP  new  standard 
station  25J  w  unl.  Bruce  Bartley,  attor- 
ney, Is  95%  interest  hoider.  r.  l,.  Pruitt 
(5%)  is  Kitsap  County  commissioner 
and  operates  own  merchandising,  real 
estate  and  insurance  firm.  Est.  cost 
$15,700.  Existing  capital  $31,575.  Pro- 
posed programming  per  month  to  be  208 
hrs  (3<s% )  commercial  and  50%  tran- 
scribed, ling,  counsel — McNary  &  Wrath- 
all  Washington.  j_,egal  counsel — Andrew 

G.  Haley  and  Philip  M.  Baker,  Washing- 
ton  (P.O.   1130  Henry  Bidg.,  Seattle). 

OCToBuR  12 

AMENDED  YvAAW  Bremer  Broadcast- 
ing Corp.,  Newark,  «.  J. — Mod.  CP 
authorizing  new  jfivl  station  to  move 
trans,  and  studio  fend  extension  of 
time,  amended  to  cnange  type  trans, 
and  change  coverage  Irom  6,^u0  sq.  mi. 
to  10,000  sq.  mi.  and  cnange  ant.  sytem. 

AiV1Ei\DjcD  Haw  ley  Broadcasting  Co., 
Reading,  Pa. — CP  new  FM  station  on 
46.5  mc  with  coverage  of  4,275  sq.  mi., 
amended  to  cnange  frequency  to  be 
selected  in  100  mc  band,  change  type 
trans,  and  ant.  system. 

GUS  ZAHAtilS,  south  Charleston,  W. 
Va.— Mod.  CP  for  W8XGZ  for  extension 
completion  date  and  change  in  trans, 
site. 

AMENDED  Courier  Broadcasting  Serv- 
ice Inc.,  Birmingham,  Ala. — CP  new 
standard  station  on  1250  kc,  250  w  D. 
amended  to  change  frequency  to  900 
kc,  power  to  1  kw,  change  type  trans., 
changes  in  ant.  and  change  trans,  and 
studio  sites. 

AMENDED  Gulf  Broadcasting  Co.  Inc., 
Mobile  Ala. — CP  new  standard  station 
on  1490  kc,  250  w  unl.,  amended  to 
change  frequency  to  1340  kc  and  for 
changes  in  trans,  equip. 

NEW-AM  1410  kc  Frank  Mitchell 
Farris  Jr.,  Nashville,  Tenn. — CP  new 
standard  station,  1  kw  unl.  DA-DN. 
Applicant  is  owner  WLAY.  Est.  cost 
$5i,886.  Existing  capital  $60,000.  Pro- 
posed programming  per  month  to  be 
306  hrs  (60%)  commercial.  Eng.  coun- 
sel— Commercial  Radio  Equipment  Co., 
Washington.  Legal  counsel — Pierson  & 
Ball,  Washington  (P.O.  Third  National 
Bank  Bidg.). 

AMENDED  Clyde  H.  Smith,  C.  O. 
Baldwin,  Hoyt  Houck  and  Walter  G. 
Russell  d/b  Lubbock  Broadcasting  Co., 
Lubbock,  Tex. — CP  new  standard  sta- 
tion on  960  kc,  1  kw  D,  amended  to 
change  name  of  applicant  to  Lubbock 
Broadcasting  Co.  and  make  changes  in 
trans,  equip,  and  ant. 

AMENDED  Frank  R.  Gibson,  Lake 
Charles,  La. — CP  new  standard  station 
on  1390  kc,  1  kw  D.  unl.  DA-DN 
amended  to  change  frequency  to  1580 
kc,  make  change  in  DA  and  change 
trans,  site. 

AMENDED  Fred  Jones  and  Mary  Eddy 
Jones  d/b  Fred  Jones  Broadcasting  Co., 
Tulsa,  Okla. — CP  new  standard  station 
on  1030  kc,  50  kw  unl.  DA-N,  amended 
re  changes  in  trans,  equip. 

KNOW  Frontier  Broadcasting  Co.  Inc., 
Austin,  Tex. — CP  change  1490  kc  to  860 
kc,  increase  250  w  DN  to  5  kw  D  1  kw 
N,  install  new  trans.  DA-N  and  change 
trans,  site. 

AMENDED  Commodore  Broadcasting 
Inc.,  Springfield,  111. — CP  new  standard 
station  on  1550  kc,  250  w  unl.,  amended 
to  change  name  of  applicant  to  Radio 
Springfield  Inc. 

AMENDED  Telegraph  Herald,  Du- 
buque. Ia. — CP  new  FM  station  on  46.5 
mc    with    coverage    of    8,060    sq.  mi., 


amended  to  change  frequency  to  99.5 
mc,  coverage  to  22,316  sq.  mi.,  change 
type  trans,  and  change  trans,  site. 

FARNSWORTH  Television  &  Radio 
Corp.,  Fort  Wayne,  Ind. — CP  to  reinstate 
CP  authorizing  new  exp.  TV  station 
W9XFT. 

AMENDED  Nevada  Broadcasting  Co., 
Las  Vegas,  Nev. — CP  new  FM  station  on 
49.5  mc  with  coverage  of  560  sq.  mi., 
amended  to  change  name  of  applicant 
to  Maxwell  Kelch  and  Laura  Belle 
Kelch  d/b  Nevada  Broadcasting  Co., 
and  make  change  in  ant.  system. 

AMENDED  Warner  Bros.  Broadcasting 
Corp.,  Hollywood,  Cal. — CP  new  FM  sta- 
tion on  44.9  mc  with  coverage  of  3,118 
sq.  mi.,  amended  to  change  frequency 
to  100.5  mc,  coverage  to  3,995  sq.  mi., 
change  type  trans,  and  changes  in  ant. 
system. 

WDNC  Durham  Radio  Corp.,  Durham, 
N.  C— Petition  filed  for  reinstatement 
of  application  for  CP  install  new  trans., 
install  DA-DN,  change  1490  kc  to  620 
kc,  increase  250  w  to  1  kw  N  5  kw  D 
and  change  trans,  site. 

KFSD  Airfan  Radio  Corp.  Ltd.,  San 
Diego,  Cal. — Petition  filed  for  reinstate- 
ment of  application  for  CP  install  new 
trans.,  new  ant.,  increase  1  kw  to  5  kw 
and  change  trans,  site  (600  kc). 

DISMISSED  West  Virginia  Radio 
Corp.,  Morgantown,  W.  Va. — Dismissed 
at  request  of  applicant  application  for 
CP  new  FM  station  on  43.3  mc  with 
coverage  of  33,244  sq.  mi.  and  two 
satellite  stations. 

DISMISSED  WRLB  The  Columbus 
Broadcasting  Co.,  Columbus,  Ga. — Dis- 
missed at  request  of  attorney  applica- 
tion for  CP  install  synchronous  ampli- 
fier near  Ft.  Benning,  Ga. 

DISMISSED  Knoxville  Broadcasting 
Co.  Inc.,  Knoxville,  Tenn. — Dismissed 
at  request  of  applicant  application  for 
CP  new  standard  station  on  1450  kc, 
250  w  unl. 

DISMISSED  WRAL  Capitol  Broadcast- 
ing Co.  Inc.,  Raleigh,  N.  C. — Dismissed 
at  request  of  attorney  application  for 
CP  change  1240  kc  to  1230  kc. 

DISMISSED  The  Columbus  Broadcast- 
ing Co.,  Columbus,  Ga. — Dismissed  at 
request  of  attorney  application  for  CP 
new  FM  station  on  43.7  mc  with  cover- 
age of  20,729  sq.  mi. 

Dismissed  Ned  Shepler,  Lawton,  Okla. 
— Dismissed  at  request  of  attorney  ap- 
plication f^r  CP  new  FM  station  on 
48.9  mc  with  coverage  of  4,500  sq.  mi. 

DISMISSED  Northwest  Broadcasting 
Co.,  Minneapolis — Dismissed  at  request 
of  attorney  application  for  CP  new 
standard  station  on  580  kc,  1  kw  U 
unl.  da-tin. 

DISMISSED  Santa  Catalina  Island  Co., 
Avalnn,  Cal.— Dismissed  at  request  of 
applicant  apn'ication  f^r  CP  new  FM 
station  on  43.7  mc  with  coverage  of 
34.500  sa.  mi. 

NEW-FM  46.3  mc  Joplin  Broadcasting 
Co.,  Joplin,  Mo.— CP  new  FM  station 
with  coverage  of  6,100  sq.  mi.  Applicant 
licensee  WMBH.  Est.  cost,  $14,850.  Eng. 
counsel — John  H.  Barron,  Washington. 
Legal  counsel — Frank  Stollenwerck, 
Washington  (P.  O.  6th  &  Main  Sts.). 

NEW-FM  Paul  F.  McRoy,  John  H. 
Searing,  Ann  E.  Searing  d/b  Southern 
Illinois  Broadcasting  Co.,  Carbondale, 
111. — CP  new  FM  station  with  coverage 
of  6,506  sq.  mi.  Each  holds  third  inter- 
est. Paul  F.  McRoy  is  physics  and  radio 
instructor.  Others  hold  local  business 
interests.  Est.  cost,  $24,500.  Call  re- 
quested is  WCIL.  Programming  to  be 
60%  commercial  (P.  O.  211  W.  Main). 

AMENDED-J.  A.  Clements  and  T.  C. 
Dodd  d/b  Bay  City  Broadcasting  Co.- 
Ltd.,  Bay  City,  Tex. — CP  new  standard 
station  on  1110  kc,  1  kw  unl.,  amended 


In  peace,  as  in  war,  this  densely  populated  area  of  DIVERSIFIED  industry 
continues  its  steady  pace  of  producing  steel,  coal,  pottery,  clay  products, 
chemicals  and  glass.  .  .  NO  RETOOLING— NO  RECONVERSION.  There 
are  437,600  SPENDERS  in  Southwestern  Pennsylvania  — SELL  them 

through    WJPA.  JOHN   LAUX.  Managing  Dir., 

MUTUAL  NETWORK 
For  further  defails  on  Friendly  Group  Stations,  write 
SPOT  SALES,  New  York,  Chicago,  Son  Francisco,  Los  Angeles 


WSTV  WFPG  WJPA  WKNY 


STEUBENVILLE.  O.. 


WASHINGtON.  PA.,  KINGSTON. 


to  add  name  of  John  George  Long  and 
omit  Ltd.  from  trade  name.  J.  A.  Clem- 
ents, managing  partner,  is  manager 
KPAC.  T.  C.  Dodd,  in  construction 
business,  financing  partner  with  2/3 
interest.  Est.  cost,  $30,591.50.  Existing 
capital,  $18,091.50;  credit,  $12,500.  Pro- 
posed programming  per  month  to  be 
432  hrs  (60%)  commercial  and  40% 
transcribed.  Eng.  counsel— W.  J.  God- 
sey,  Beaumont,  Tex.  Legal  counsel— 
Schone,  Freehill,  Kramer  &  Fanelli, 
Washington. 

OCTOBER  15 

Harvey  Radio  Labs.  Inc.,  Cambridge, 
Mass. — Mod.  CP  for  new  developmental 
station  W1XHR  for  extension  comple- 
tion date. 

Metropolitan  Television  Inc.,  New 
York— License  to  cover  CP  for  new  exp. 
TV  station  W2XMT. 

AMENDED  Gus  Zaharis  and  Penelope 
Zaharis  d/b  Chemical  City  Broadcast- 
ing Co.,  Charleston,  W.  Va.— CP  new 
standard  station  on  1240  kc,  250  w  unl. 
amended  re  change  in  trans,  equip. 

AMENDED  Atlantic  Coast  Broadcast- 
ing Co.,  Charleston,  S.  C— CP  new  FM 
station  on  47.7  mc  with  coverage  of 
6,400  sq.  mi.,  amended  to  omit  specific 
freq.  request  and  specify  type  trans. 

AMENDED  KRLD  Radio  Corp.,  Dallas, 
Tex. — CP  new  FM  station  on  45.7  mc 
with  coverage  of  20,000  sq.  mi.,  amend- 
ed to  change  trans,  site  and  make 
changes  in  ant. 

AMENDED  KVAN  Vancouver  Radio 
Corp.,  Vancouver,  Wash.— CP  change  910 
kc  to  930  kc,  power  and  operation  from 
500  w  D  to  500  w  unl.,  install  DA-DN 
and  change  trans,  site,  amended  to 
change  requested  power  to  1  kw,  change 
type  trans.,  changes  in  DA  for  DN  use 
and  change  trans,  site. 

FOLLOWING  stations  have  filed  ap- 
plication for  license  renewal:  WHBF 
(and  aux.)  WJAS  WJHP  WLEU.  Renewal 
applications  were  filed  at  same  time  for 
146  relay  stations. 

OCTOBER  16 

Matheson  Radio  Co.  Inc.,  Framing- 
ham,  Mass. — License  to  cover  CP  for 
new  developmental  station  W1XMR. 

AMENDED  The  Evening  Star  Broad- 
casting Co.,  Washington — CP  new  com- 
mercial TV  station  on  Channel  6  (82-88 
mc)  and  ESR  1,370,  amended  to  change 
frequency  to  Channel  4   (66-72  mc). 

WSAN  Lehigh  Valley  Broadcasting 
Co.,  Allentown,  Pa. — CP  increase  500  w 
to  5  kw,  install  new  trans,  and  DA-N 
(1470  kc). 

AMENDED  Marietta  Broadcasting  Co., 
Marietta,  O. — CP  new  standard  station 
on  1490  kc,  250  w  unl.,  amended  re 
change  type  trans.,  change  trans,  site. 

WEGP  Berks  Broadcasting  Co.,  area  of 
Reading,  Pa.— Mod.  license  change  name 
licensee  to  Reading  Broadcasting  Co. 
Also  filed  application  for  license  re- 
newal. 

WEHZ  Reading  Broadcasting  Co.,  area 
of  Reading,  Pa. — Mod.  license  change 
name  licensee  to  Berks  Broadcasting 
Co.  Also  filed  application  for  license  re- 
newal. 

DISMISSED  Jackson  Broadcasting  Co- 
Jackson,  Miss. — Dismissed  at  request  of 
attorney  application  for  CP  new  stand- 
ard station  on  620  kc,  1  kw  unl.  DA-N. 

OCTOBER  17 

AMENDED  WEAF-FM  National  Broad- 
casting Co.  Inc.,  New  York — CP  change 
45.1  mc  to  Channel  35,  94.9  mc,  amended 
to  change  requested  frequency  to  Chan- 
nel 55,  98.9  mc. 

AMENDED  J.  O.  Emmerich,  Bogalusa, 
La. — CP  new  standard  station  on  1490 
kc,  250  w  unl.,  amended  re  change  type 
trans. 

AMENDED  WGTM  Penn  Thomas  Wat- 
son, Wilson,  N.  C. — CP  change  1340  kc 
to  590  kc,  increase  250  w  to  5  kw,  in- 
stall new  trans,  and  DA-DN,  and 
change  trans,  site,  amended  re  change 
type  trans,  and  changes  in  Da. 

AMENDED  WHB  WHB  Broadcasting 
Co.,  Kansas  City — CP  install  new  trans., 
DA-DN,  move  trans,  from  North  Kan- 
sas City  to  Hickman  Mills,  Mo.,  change 
880  kc  to  710  kc,  increase  1  kw  to  5  kw 
and  hours  operation  from  D.  to  unl., 
amended  to  change  trans,  site. 

AMENDED  Air  Capital  Broadcasting 
Co.  Inc.,  Wichita,  Kan. — CP  new  stand- 
ard station  on  1490  kc,  250  w  unl., 
amended  re  change  type  trans. 

AMENDED  KOVO  KOVO  Broadcast- 
ing Co.,  Provo,  Utah— CP  change  1240 
kc  to  960  kc,  increase  250  w  to  1  kw, 
install  new  trans,  and  DA-N  and  change 
trans,  site,  amended  re  changes  in  pro- 
posed DA-N. 

Amended  KTBI  Tacoma  Broadcasters 
Inc.,  Tacoma,  Wash. — CP  change  1490 
kc  to  870  kc,  change  hours  operation 
from  unl.  to  limited,  amended  re  change 
in  ant.  system,  change  250  w  to  1  kw, 
change  type  trans,  and  change  trans, 
site. 

Amended  Tennessee  Radio  Corp., 
Nashville — Petition  filed  to  reinstate 
application  for  CP  new  standard  sta- 
tion. 


KQW  Pacific  Agricultural  Foundation 
Ltd.,  San  Jose,  Cal.— Petition  filed  to  re- 
instate application  for  CP  change  5  kw  * 
to  50  kw,  install  new  trans,  and  make 
changes  in  DA-DN. 

FOLLOWING  standard  stations  have 
filed  applications  for  license  renewal: 
WOL  (and  aux.)  WSPR  WNAC  (and 
aux.)  WNBF  WXYZ  WFIN  WADC  KXYZ 
(and  aux.)  WTOC  WPDQ  WDOD  WHBL 
WIBA  KWBW  KGLO  KATE  KRBM  KGB 
KHSL  KID  KDYL.  Applications  also 
were  filed  for  license  renewal  of  14  re- 
lay stations. 

DISMISSED  Filene's  Television  Inc., 
Boston — Dismissed  at  request  of  attorney 
application  for  CP  new  FM  station  on 
43.1  mc,  21,709  sq.  mi.  coverage.  Like- 
wise application  for  new  commercial 
TV  station  on  Channel  9  (192-198  mc) 
with  ESR  3,160. 

DISMISSED  Central  Ohio  Broadcast- 
ing Co.,  Columbus,  O. — Dismissed  at  re- 
quest of  attorney  application  for  CP 
new  FM  station  on  43.1  mc,  21,000  sq. 
mi.  coverage.  Likewise  application  for 
new  commercial  TV  station  on  Chan- 
nel 8  (186-192  mc)  with  ESR  160. 

DISMISSED  Cincinnati  Broadcasting 
Co.,  Cincinnati — Dismissed  at  request 
of  attorney  application  for  new  FM  sta- 
tion on  43.7  me,  19,100  sq.  mi.  coverage. 
Likewise  application  for  new  commercial 
TV  station  on  Channel  9  (192-198  mc) 
with   ESR  3,900. 

RETURNED  Allen  B.  DuMont  Labs. 
Inc.,  Boston — Returned  at  request  of 
attorney  application  for  CP  new  com- 
mercial TV  station  on  Channel  4  (78- 
84  mc)  with  ESR  not  specified. 


GROUP  WITHDRAWS 
FM,    TV  PETITIONS 

UPON  withdrawal  of  its  applica- 
tions for  FM  and  commercial  tele- 
vision facilities  in  Cincinnati,  Co- 
lumbus and  Boston,  Federated  De- 
partment Store  group  stated  such 
action  is  taken  because  of  present 
uncertainties  in  those  fields.  Fed- 
erated will  continue  experimen- 
tation in  the  upper  frequencies 
at  Metropolitan  Television  Inc. 
(W2XMT)  New  York. 

The  Federated  statement  to 
Broadcasting  said  that  principal 
interest  of  the  group  is  in  tele- 
vision, and  in  view  of  the  scarcity 
of  channels  below  300  mc  and  in- 
conclusiveness  concerning  the  band 
above  400  mc,  it  was  determined 
"to  defer  decisions  in  both  the  FM 
and  television  fields  until  the  ques- 
tions are  somewhat  clarified  and 
resolved." 


Barnam  and  Flynn  Join 
Associated  Eastern  Sales 

LATEST  additions  to  the  Associ- 
ated Broadcasting  Corp.,  Grand 
Rapids,  Mich.,  are  Harry  W.  Bar- 
nam and  Jack  Flynn.  Both  men 
will  work  in  Associated's  Eastern 
Division  sales  office. 

Mr.  Barnam  -was  formerly  con- 
nected with  Spot  Sales,  New  York, 
and  Mr.  Flynn  was  a  staff  member 
of  American  Broadcasting  Co., 
prior  to  entering  the  Army.  He  was 
discharged  as  a  lieutenant. 


Raytheon  Stock 

A  BLOCK  of  27,800  shares  of  Ray- 
theon Manufacturing  Co.  common 
stock  at  18%,  less  a  dealer  con- 
cession of  40  cents  a  share,  was 
oversubscribed  when  it  was  offered 
for  secondary  distribution  Oct.  16 
by  Blyth  &  Co.  Inc.,  New  York 
brokers.  Stock  was  received  by 
Blyth  for  sale,  and  was  offered 
for  secondary  distribution  rather 
than  on  the  curb  since  such  a  large 
amount  could  not  be  absorbed. 


Page 


•    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising  !|0 


Spingarn  Chosen 
To  Aid  FM  Probe 

POSSIBILITIES  of  a  Senate  in- 
vestigation of  FCC  allocations  for 
FM  [Broadcasting,  Oct.  15],  took 
a  new  turn  last  week  with  the  ap- 
pointment of  a  former  Commission 
attorney,  now  on  military  leave,  as 
special  investigator  for  the  Special 
Committee  to  Study  &  Survey 
Problems  of  Small  Business  Enter- 
prises. 

Lt.  (j.g.)  Jerome  H.  Spingarn, 
USNR,  who  was  granted  a  leave 
by  the  FCC  in  early  1943  to  enter 
the  Navy,  has  been  loaned  by  the 
Navy  Dept.  to  the  Senate  Commit- 
tee to  handle  complaints  that  the 
FM  allocations  favor  monopolies 
and  that  no  provision  was  made  to 
reserve  channels  for  men  now  in 
the  service. 

A  former  member  of  the  contro- 
versial War  Problems  Section  of 
FCC  Law  Dept.,  Lt.  Spingarn's 
name  was  mentioned  prominently 
two  years  ago  during  hearings  by 
the  House  Select  Committee  to  In- 
vestigate the  FCC.  Mr.  Spingarn 
and  his  chief,  Nathan  David, 
former  head  of  the  War  Problems 
Section,  were  severely  criticized  by 
the  Committee  for  alleged  activi- 
ties in  the  now-famous  foreign- 
language  cases  wherin  it  was 
charged  that  several  Italian-lan- 
guage commentators  were  forced 
off  the  air  through  efforts  of  per- 
sonnel of  the  War  Problems  Sec- 
tion of  OWL  The  War  Problems 
Section  later  was  abolished. 

Lt.  Spingarn  recently  returned 
from  long  service  in  the  Pacific  on 
Adm.  William  F.  Halsey's  Third 
Fleet  staff.  He  has  been  assigned 
to  the  Bureau  of  Research,  Navy 
Ordnance,  Washington.  He  was 
loaned  to  the  Senate  group  by  the 
Navy  at  the  request  of  Sen.  Glen 
H.  Taylor  (D-Ida.),  who  laid  com- 
plaints about  the  FM  allocations 
before  the  Committee. 


WLW  Reassigns  Executives  in  Effort  Scharfeld  Receives 
To  Strengthen  Its  Handling  of  News  Army  Discharge 


CBBM  Technical  Group, 
BMB    Committee  Meet 

TECHNICAL  advisory  group  of 
the  Canadian  Bureau  of  Broadcast 
Measurement  will  meet  with  the 
Technical  Research  Committee  of 
Broadcast  Measurement  Bureau 
today  as  part  of  the  latter  group's 
regular  meeting  [Broadcasting, 
Oct.  15].  BBM  groun  includes 
'Horace  N.  Stovin,  BBM  director; 
H.  F.  Chevrier  of  Canadian  Broad- 
casting Co.,  and  Walter  Elliott, 
research  counsel,  Elliott-Haynes 
Co. 

A.  N.  Halverstadt,  Procter  & 
Gamble,  chairman  of  the  Techni- 
cal Research  Committee,  is  slated 
*tto  announce  three  subcommittees, 
responsible  for  recommendations 
,on  tabulating  procedures,  report- 
ing procedures  and  statistical 
ftases,  respectively.  Monday  ses- 
sion will  be  the  first  meeting  for 
"the  new  members  of  the  commit- 
tee: H.  M.  Beville  Jr.,  NBC  direc- 
tor research,  and  Charles  Pooler, 
;in  the  same  position  at  Benton  & 
Bowles. 


REALIGNMENT  of  WLW  Cin- 
cinnati executives,  designed  to 
strengthen  the  news  staff,  was  an- 
nounced last  Tuesday  by  James  D. 
Shouse,  vice-president  of  The 
Crosley  Corp.,  in  charge  of  broad- 
casting, and  Robert  E.  Dunville, 
WLW  general  manager  and  a 
Crosley  vice-president. 

Howard  Chamberlain,  program 
director  for  the  past  two  and  a 
half  years,  takes  over  the  new  post 
of  director  of  news.  Eldon  Park, 
assistant  general  manager  since 
July  1944,  becomes  program  direc- 
tor. Walter  Callahan,  with  the 
Crosley  broadcasting  division  since 
1938,  becomes  assistant  to  Mr. 
Shouse  and  Mr.  Dunville.  Gilbert 
Kingsbury,  editor-in-chief  of  the 
WLW  newsroom  since  July  1944, 
becomes  head  of  WLW's  Washing- 
ton News  Bureau. 

In  a  joint  statement  Mr.  Shouse 

FIBBER'  LEADS  FIRST 
15  IN  HOOPER  POLLS 

C.  E.  HOOPER  Inc.,  Oct.  17  re- 
port reveals  that  Fibber  McGee  and 
Molly  leads  the  list  of  first  15  eve- 
ning network  Hooperratings.  Bob 
Hope  is  second  and  Charlie  Mc- 
Carthy third.  Spotlight  Bands  has 
the  highest  listeners  per  set  with 
3.01,  Take  It  or  Leave  It  has  the 
highest  sponsor  identification  index 
with  81.5.  Saturday  Night  Sere- 
nade had  the  largest  number  of 
women  listeners  per  listening  set 
with  1.65.  Boxing  bout  had  the 
largest  number  of  men  listeners  per 
set  with  1.14  and  Lone  Ranger 
had  the  most  children  listeners  per 
listening  set  with  0.99. 

Average  evening  audience,  ac- 
cording to  the  report,  is  8.9,  up 
1.0  from  the  last  report  and  up 
0.5  from  a  year  ago.  Average  eve- 
ning sets  in  use  reported  are  28.5, 
which  is  2.3  more  than  the  last 
report  and  0.8  more  than  a  year 
ago. 

First  15  programs  and  ratings 
reported  are  as  follows:  Fibber 
McGee  and  Molly,  28.9;  Bob  Hope, 
26.5;  Charlie  McCarthy,  22.9;  Ra- 
dio Theater,  21.8;  Fred  Allen,  21.2; 
Jack  Benny,  21.2;  Screen  Guild 
Players,  19.6;  Walter  Winchell, 
19.6;  Mr.  District  Attorney,  18.5;  , 
Abbott  and  Costello,  18.1;  Take  It 
or  Leave  It,  17.5;  Amos  V  Andy, 
17.0;  Joan  Davis  with  Andy  Rus- 
sell, 16.8;  Music  Hall,  15.9;  Jack 
Haley,  15.6;  Eddie  Cantor,  15.6. 

PROGRAMS  from  America  are  far 
in  the  lead  in  the  October  national 
evening  ratings  report  issued  by 
Elliott-Haynes,  Ltd.,  Toronto  and 
Montreal,  for  Canadian  evening 
listening  time.  Most  popular  is 
Radio  Theatre  with  a  rating  of 
31.8,  an  increase  in  the  month  of 
9.2  points.  Sets  in  use  also  jumped 
9  points  to  44.1.  Second  program 
is  Charlie  McCarthy  and  Edgar 
Bergen  with  a  rating  of  31,  fol- 
lowed by  Fibber  McGee  &  Molly, 
and  Bob  Hope. 


and  Mr.  Dunville  said  the  war  had 
built  up  a  public  dependence  upon 
broadcasting  for  both  straight 
news  and  independent  and  sound 
commentary  and  analysis  and  that 
with  the  end  of  the  war  "an  even 
greater  degree"  of  dependence  re- 
sults. 

"Our  expansion  in  the  field  of 
news  is  expected  to  be  appreciable," 
they  said.  "We  feel  with  the  years 
to  come  that  the  responsibility  of 
the  broadcaster  in  this  important 
part  of  our  programming  will  be- 
come greater  rather  than  lesser, 
and  the  importance  being  attrib- 
uted to  the  news  picture  is  reflect- 
ed in  this  realignment." 


SNYDER  LAUDS  AAAA 
FOR  INVALUABLE  AID 

APPROXIMATELY  1200  mem- 
bers of  the  American  Assn.  of  Adv. 
Agencies  and  guests  attended  the 
dinner  last  Wednesday  at  the  Wal- 
dorf-Astoria, New  York,  climaxing 
the  annual  eastern  conference. 
John  W.  Snyder,  Director  of  War 
Mobilization  and  Reconversion, 
addressed  the  group. 

Mr.  Snyder  expressed  the  grati- 
tude of  the  government  to  the  War 
Adv.  Council  for  its  "invaluable 
aid."  He  also  revealed  that  Presi- 
dent Truman  has  directed  his  of- 
fice to  set  up  a  unit  to  work  with 
the  Advertising  Council  to  co-ordi- 
nate those  programs  which  the 
council  will  conduct  on  behalf  of 
the  government. 


Mitchell  to  Chicago 

HARRY  MITCHELL,  vice-presi- 
dent in  charge  of  J.  Walter  Thomp- 
son's Detroit  office,  will  return  to 
the  Chicago  office  to  take  over  the 
Seven-Up  account  when  the  agency 
moves  its  Ford  account  to  New 
York,  it  was  learned  last  week. 
While  this  move  may  not  be  effect- 
ed for  several  months,  it  is  in  line 
with  a  program  agreed  uuon  last 
January.  The  Detroit  office  will 
continue  to  handle  other  Thomp- 
son accounts,  but  all  production  on 
Ford  advertising  will  be  done  in 
New  York,  the  spokesman  said. 


CAPT.  ARTHUR  W.  SCHAR- 
FELD, Washington  radio  attorney, 
last  Wednesday  received  his  dis- 
charge on  points  from  active  Army 
service  after  21 
months  overseas. 
He  is  now  on  ter- 
minal leave. 

Mr.  Scharfeld 
voluntee  r  e  d  in 
June  1943,  taking 
leave  from  the 
Washington  law 
firm  of  Loucks  & 
Scharfeld.  H  e 
was  assigned  to 
service  with  the 
Military  Government  Branch  and 
after  seven  months  was  assigned 
to  duty  in  the  European  theater. 
His  last  assignment  was  in  Munich. 

Mr.  Scharfeld  was  awarded  the 
Bronze  Star  and  holds  three  com- 
bat stars. 


Capt.  Scharfeld 


Chicago  Stations  Beset 
By  New  Labor  Problems 

NEW  LABOR  troubles  faced  Chi- 
cago radio  management  last  week. 

Representatives  of  Local  1220, 
Radio  Broadcast  Technicians,  a 
chapter  of  International  Brother- 
hood of  Electrical  Workers  (AFL), 
demanded  of  stations  in  the  B 
Group  (WIND  WJJD  WCFL 
WAIT  WAAF  WHFC  WGES 
WSBC)  that  a  union  member  be 
employed  at  both  transmitter  and 
studios  as  supervisor. 

Station  managers  generally 
agreed  that  no  such  action  was  re- 
quired under  terms  of  contract 
reached  last  January,  which  went 
into  effect  Sept.  1. 


'Club'  Plans  Tour 

AMERICAN  Broadcasting  Corp.'s 
Breakfast  Club  starts  tour  from 
Chicago  late  this  month  to  stimu- 
late war  fund  drive.  Program  will 
be  broadcast  from  American  out- 
lets in  Detroit  Oct.  29;  Indianapo- 
lis Oct.  30;  Chicago  Oct.  31;  Oma- 
ha Nov.  1  to  participate  in  formal 
ceremonies  marking  KOIL's  join- 
ing American. 


Something  you  learn 
from  experience  on 

WNAB 


BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 


Concentrated  Audience  in  the  Nation's  59th  Market 

It's  as  simple  as  A-B-C.  When  you  add  ihe  basic  elem 
of  sound  local  programming  to  a  basic-network  schedul 
in  America's  59th  largest  metropolitan  market  with  it 
almost  SI  OO.OOO. OOO  in  annual  retail  sales,  the  resul 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 


REPRESENTED 


R  A  M  B  E  A  U 


BROADCASTING     •     Broadcast  Advertising 


October  22,  1945    •    Page  81 


LEWIS-HOWE  TAKES 
OVER  'DRUMMOND' 

LEWIS-HOWE  Co.,  St.  Louis,  to- 
day assumes  sponsorship  of  Bull- 
dog Drummond  for  Nature's  Rem- 
edy, on  Mutual,  Mondays,  8-8:30 
p.m.  Advertiser's  desire  for  a  full 
network  cannot  immediately  be 
met  as  program  is  currently  being 
broadcast  commercially  on  WOR 
New  York,  WGN  Chicago  and  the 
Don  Lee  Broadcasting  System  in 
the  West.  Borden  Co.,  New  York, 
is  retaining  sponsorship  on  WOR 
for  Reids  Ice  Cream,  placed  by 
Young  &  Rubicam,  and  it  is  ex- 
pected that  Lewis-Howe  will  take 
another  program  on  that  station 
to  advertise  Nature's  Remedy  in 
New  York. 

Chicago  sponsor,  Peter  Hand 
Brewing  Co.,  and  the  Pacific  Coast 
sponsor,  Raymond  Labs,  St.  Paul, 
for  Rayve  Shampoo,  will  continue 
their  sponsorship  until  the  first 
week  in  January,  after  which  the 
program  will  go  on  those  outlets 
for  Nature's  Remedy. 

It  is  understood  that  the  switch 
has  caused  considerable  contro- 
versy, particularly  in  the  case  of 
Raymond  Labs,  which  had  a  52- 
week  contract  on  Don  Lee  that  is 
upset  by  the  sale  of  the  program 
to  Lewis-Howe.  Situation  is  fur- 
ther complicated  by  the  fact  that 
Roche,  Williams  &  Cleary  is  agency 
for  Turns,  a  Lewis-Howe  product, 
as  well  as  for  Rayve.  Mitchell- 
Faust  Adv.  Co.,  Chicago,  handles 
the  Peter  Hand  account. 


SEE  PAGE 
36 

SEE  PAGE 
36 

SEE  PAGE 
36 

SEE  PAGE 
36 

SEE  PAGE 
36 


FCC  Designates  Hearings 
In  WRAW,  WNLC  Cases 

HEARINGS  were  designated  by 
FCC  last  week  on  two  applications 
—the  transfer  of  control  of  WRAW 
Reading,  Pa.,  and  request  of  WNLC 
New  London,  Conn.,  to  install  syn- 
chronous amplifier  at  Norwich, 
Conn. 

In  the  WRAW  case,  consent  is 
sought  for  voluntary  transfer  of 
control  of  Reading  Broadcasting 
Co.,  station  licensee,  from  Ray- 
mond A.  Gaul  and  Harold  0.  Lan- 
dis  to  WGAL  Inc.  (WGAL  Lan- 
caster) and  Keystone  Broadcast- 
ing Corp.  (WKBO  Harrisburg), 
interests  headed  by  Col.  J.  Hale 
Steinman  and  John  F.  Steinman 
[Broadcasting,  July  16]. 

Transferee  principals  already 
own  three-sevenths  of  WRAW.  Re- 
maining four-sevenths  is  acquired 
for  $100,000. 

WNLC  satellite  in  Norwich, 
Conn.,  would  synchronize  with  par- 
ent station  on  1450  kc  with  power 
of  250  w.  Thames  Broadcasting 
Co.,  WNLC  licensee,  is  construct- 
ing studios  and  business  offices  in 
Norwich  [Broadcasting,  July  9]. 


NBC  PLANS  $100,000 
CHICAGO  EXPANSION 

PLANS  for  a  $100,000  moderniza- 
tion program  on  NBC's  Central 
Division  studios  in  the  Merchan- 
dise Mart,  Chicago,  delayed  since 
1941  because  of  war  priorities,  will 
get  under  way  almost  immediately, 
it  was  announced  last  week  by 
Harry  C.  Kopf,  NBC  vice-president 
and  Central  Division  manager. 


Belmont  Expands 

ALTERATIONS  of  a  one-story 
plant  purchased  for  postwar  ex- 
passion  by  Belmont  Radio  Corp., 
Chicago,  are  now  underway.  Plant 
is  located  on  7%-acre  tract  on 
Skokie  Highway  in  Gurnee,  near 
Waukeegan,  111. 


Duopoly  Case  Deferred 

HEARING  on  renewal  of  licenses 
of  KHQ  and  KGA  Spokane,  Wash., 
involving  duopoly  proceedings,  was 
continued  to  Nov.  21,  upon  action 
of  FCC  Commissioner  Durr  Thurs- 
day. The  hearing  had  been  set  for 
Oct.  22. 


WHFM  Upstairs 

WHFM  Rochester,  N.  Y.,  FM  sta- 
tion owned  and  operated  by  Strom- 
berg-Carlson  Co.,  Oct.  15  became 
one  of  the  first  stations  in  the  na- 
tion to  use  higher  band  FM  fre- 
quencies assigned  in  September  by 
FCC.  Formerly  on  45.1  mc,  station 
now  broadcasts  on  98.9  mc.  Fred- 
erick C.  Young,  vice-president  in 
charge  of  engineering  and  research 
for  Stromberg-Carlson,  said  that 
new  service  will  simplify  testing 
problems  and  speed  development 
and  production  of  Stromberg-Carl- 
son home  receivers  designed  for 
new  FM  band. 


10-YEAR  CONTRACT 
SIGNED  FOR  'QUEEN* 

ONE  OF  THE  longest  contracts 
for  a  daytime  show  has  just  been 
signed  by  Miles  Labs.,  Elkhart, 
Ind.  (Alka  Seltzer),  effective  Nov. 
1  and  Procter  &  Gamble,  Cincinnati 
(Duz),  effective  Dec.  31  for  spon- 
sorship of  Queen  for  a  Day,  2:30- 
3  p.m.  on  the  full  Mutual  network 
for  ten  years.  Companies  will  each 
sponsor  15  minutes  of  half -hour 
show,  alternating  sponsorship  of 
first  and  second  quarter-hour  each 
day. 

Wade  Adv.,  Chicago,  handles 
the  Alka-Seltzer  account  and  Comp- 
ton  Adv.,  New  York,  the  Duz 
account. 


Leberman  Out  of  Navy; 
Returns  to  Direct  WGYN 

CAPT.  PALMER  K.  LEBERMAN, 
released  from  the  Navy  where  he 
was  in  charge  of  the  Equipment 
Branch,  Bureau  of  Ships  Elec- 
tronics Division, 
last  Monday  re- 
joined Muzak  Ra- 
dio Broadcasting 
Stations  (FM 
Station  WGYN 
New  York)  as  di- 
rector. He  is  also 
president  and 
principal  owner 
of  KRSC  Seattle, 
and  applicant  for 
a  television  sta- 
tion license  filed  in  May. 

He  resigned  from  the  station  in 
1942  when  he  was  commissioned 
lieutenant  commander.  The  Secre- 
tary of  the  Navy  presented  him 
with  an  official  commendation  in 
March  of  this  year  for  his  effi- 
ciency in  providing  the  Navy  with 
radar,  radio  and  other  electronic 
devices  [Broadcasting,  March  12]. 
He  recently  returned  from  the 
Pacific  on  special  assignment. 


Mr.  Leberman 


W.U.  Signs  for  FM 

WESTERN  UNION  Telegraph  Co., 
New  York,  last  week  signed  a  li- 
censing contract  to  run  until  1956 
with  Major  Edwin  H.  Armstrong, 
owner  of  FM  inventions,  to  make 
use  of  FM  inventions  in  the  de- 
velopment of  a  telegraph  radio  re- 
lay system.  No  details  regarding 
terms  of  agreement  will  be  avail- 
able before  today,  the  company' 
said. 


Bill  Exempts  FCC 
From  Reorganizing 

COMPLETELY  REWRITING  the 
McCarran  Reorganization  Bill 
(S-1120),  the  Senate  Judiciary 
Committee  last  week  reported  out  a 
measure  that  will,  if  passed,  ex- 
empt the  FCC  and  12  other  agen- 
cies from  reorganization  and  give 
Congress  tighter  control  over  the 
Presidential  powers. 

Agencies  exempt  by  the  commit- 
tee include,  besides  FCC:  General 
Accounting  Office,  Interstate  Com- 
merce Commission,  Federal  Deposit 
Insurance  Corp.,  Federal  Land 
Bank  System,  National  Mediation 
Board,  Securities  &  Exchange 
Commission,  Tariff  Commission, 
Federal  Power  Commission,  Fed- 
eral Trade  Commission,  National 
Railroad  Adjustment  Board,  Rail- 
road Retirement  Board  and  the 
District  of  Columbia. 

An  amendment  by  Sen.  McCar- 
ran (D-Nev.),  the  bill's  author, 
would  provide  that  either  House 
of  Congress  could  pass  a  resolution 
referring  back  to  the  President  any 
reorganization  plan.  The  measure 
provides  that  any  reorganization 
plan  submitted  to  the  Congress  by 
the  President  shall  become  effective 
60  days  thereafter  unless  either  of 
the  two  Houses  passes  a  concur 
rent  resolution  to  the  contrary. 


Vick  Quiz 

VICK  CHEMICAL  Co.,  New  York 
is  testing  a  new  kind  of  quiz  pro- 
gram, Break  the  Bank,  on  two 
Mutual  stations,  WOR  New  York 
and  WGN  Chicago,  with  rest  of 
network  getting  show  sustaining. 
Assumption  is  that  if  test  is  suc- 
cessful, Vick  will  extend  sponsor- 
ship to  cross-country  network  pro- 
portions. Series  starts  off  with 
$1,000  in  the  bank,  contestants 
choosing  a  category  and  receiving 
from  $5  to  $500  for  correct  ques- 
tion. Bud  Collyer  will  be  master  of 
ceremonies.  Series  is  broadcast 
Saturdays,  9:30-10  p.m.  for  Vicks 
Vapo  Rub  and  Va-tro-nol.  Morse 
International,  New  York,  is  the 
agency. 


Lalley  Resigns 

T.  L.  LALLEY  has  resigned  a; 
sales  promotion  manager  of  Amer- 
ican. His  future  plans  have  not 
been  announced. 


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Page  82    •    October  22>  1945 


BROADCASTING    •    Broadcast  Advertisin 


BELVS  INTERESTS 
'  ARE  SOLD  TO  TISON 

SALE  by  J.  C.  Bell,  president  and 
general  manager  of  WBRC  Bir- 
mingham, of  his  44.444%  interest 
in  Birmingham  Broadcasting  Co.  to 
W.  Walter  Tison, 
general  manager 
of  WFLA  Tam- 
pa, was  an- 
nounced last 
week.  Considera- 
tion  was  not 
given. 

Immediately  af- 
ter the  transac- 
tion Birmingham 
Broadcasting  Co. 
elected  the  follow- 
ing new  officers:  Mr.  Tison,  presi- 
dent; Mrs.  Eloise  H.  Hanna,  ma- 
jority stockholder,  vice-president 
and  treasurer;  Howell  C.  Cobb,  au- 
ditor, secretary.  Mr.  Tison  also  be- 
comes general  manager  of  WBRC. 

Active  in  radio  since  the  first 
World  War,  when  he  served  as  an 
operator  in  the  Navy,  Mr.  Tison 
was  instrumental  in  founding  WSB 
Atlanta  in  March  1922.  He  is  a 
former  NAB  district  director. 

Mr.  Bell,  whose  plans  were  not 
announced,  also  is  a  former  NAB 
district  director. 


Mr.  Tison 


P&G  Promotes  Ralston 
To  Nighttime  Show  Head 

I  GILBERT  A.  RALSTON,  radio 
if  section  manager  of  Procter  &  Gam- 
|  j  ble  Co.,  Cincinnati,  since  1943,  last 
|[  week  was  appointed  director  of  ra- 
lij  dio  in  charge  of  nighttime  pro- 
I  ,  grams,  William  M.  Ramsey,  P&G 
I .  radio  director,  announced.  Mr.  Ram- 
!  .  sey  continues  as  head  of  radio  and 
l .  will  be  responsible  for  daytime  pro- 
\h  grams.  He  will  represent  the  com- 
|L  pany  in  broad  matters  of  policy. 
|j  Mr.  Ralston  entered  the  legiti- 
, .  mate  theater  in  1933  and  for  four 
iy  years  served  as  stage  manager,  ac- 
|i  tor  and  director.  In  1937  he  joined 
||;  NBC  New  York  as  a  writer  and  a 
lU  year  later  moved .  into  production 
els  and  directing.  In  1940  he  became 
program  supervisor  for  Compton 
Adv.,  New  York,  and  later  became 
head  of  daytime  radio  for  the  agen- 
cy. He  also  opened  the  Compton 
1 '  West  Coast  office,  remaining  with 
if  the  agency  until  he  joined  P&G  un- 
..  ider  Mr.  Ramsey. 

'  "Benton  Would  Continue 
Shortwave  Broadcasting 

[CONTINUATION  of  U.  S.  intern- 
ational shortwave  programs  was 
rged  by  Assistant  Secretary  of 
tate  William  Benton  before  the 
buse  Foreign  Affairs  Committee 
st  week  in  hearings  on  HR-4368, 
troduced  by  Rep.  Sol  Bloom  (D.- 
Y.),  Committee  chairman,  to  ex- 
pend and  broaden  the  existing  pro- 
gram of  American  cultural  and 
foreign  relations. 

At  the  same  time  the  State  Dept. 
nnounced  appointment  of  Ralph 
IcGill,  editor  of  the  Atlanta  Con- 


stitution, and  Col.  John  Hay  (Jock) 
Whitney  as  special  advisers  and 
consultants  to  Mr.  Benton  and 
Ferdinand  Kuhn,  director,  Interim 
International  Information  Service, 
which  absorbed  foreign  informa- 
tion jobs  of  OWI  and  OIAA.  Mr. 
McGill  will  advise  on  wire  services 
and  the  press  and  Col.  Whitney  on 
motion  pictures. 


ADELL  TO  MANAGE 
BLAIR  CO.  IN  DETROIT 

CHARLES  M.  ADELL,  formerly 
manager  of  the  Detroit  office  of 
Weed  &  Co.,  station  representative, 
has  joined  John  Blair  &  Co.,  sta- 
tion representative,  as  manager  of 
the  firm's  Detroit  office,  to  be  re- 
opened Nov.  5  in  the  Book  Bldg. 


Florida  Assn.  Meets 

FLORIDA  Assn.  of  Broadcasters 
was  to  meet  Oct.  20-21  at  Colonial 
Orange  Court,  Orlando,  with  James 
M.  LeGate,  WIOD  Miami,  associa- 
tion president,  as  presiding  officer. 
List  of  speakers  included  J.  Leon- 
ard Reinsch,  managing  dir.,  Cox 
stations;  Helen  Cornelius,  NAB; 
Harold  Colee,  Florida  C.  of  C. 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

Ah  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 


National  Preu  Bldg.,  Wuh,  D.  C 


GEORGE  C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C. 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.      •      NATIONAL  6513 
Washington  4,  D.  C. 


MAY,  BOND  &  ROTHROCK 

CONSULTING  RADIO  ENGINEERS 
★     *  * 

1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.       •       Republic  3984 


HERBERT  L.WILSON 

and  associates 
Consulting  radio  engineers 
am  fm  television  facsimili 

1018  Vermont  Ave.,  N.W,  w»smin«tor  9, CO. 

NATIONAL,  7161  ~ 


GOMER  L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfleld  9089 

College  Park,  Md. 


I  Equipment  Engineering  Co.J 

En»mcenm*  9  Ihstallatiohs  Or 

Radio  Stations 
1439  Main  Street  Coluviia.S.C. 


McNARY  &  WRATHALL 

CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  12§5 

Washington,  D.  C. 


Radio  Engineering  Conwl+enh 
Frequency  Monitoring 


Commercial  Radio  Equip.  Co. 

•  International  Building,  Washington,  D.  O. 
e  321  E.  Gregory  Boulevard.  Kansas  City,  Mo. 

•  Cross  Roads  of  the  World,  Hollywood,  Call' 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 

Earle  Building,  Washington  4,  D.  C 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 

Washington  4,  D.  C. 


c^tto  IV  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcltff  Pi.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE  B.  McKEY 
ROBERT  C.  SHAW 


CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.    MEtropolitan  3604 


KEAR  8C  KENNEDY 

Consulting  Radio  Engineers 
Alfaee    Building  REpablic  1951 

Washington,   D.  C. 


PAUL  GODLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.  N.  J. 

MO 2-7859  


RING  &  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 

Manser  Bldg.   •   Republic  2347 


RAYMOND  M.  W1LMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Chureh  St.,  N.W..  Washington  5,  D.  C 
Decatur  1234 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  I4thSt.N.W.  ME.  4477 

Washington,  D.  C. 


WORTHINGTON  C.  LENT 
Consulting  Engineea 


INTERNATIONAL  BLDG. 
1319  F  STREET  N.  W. 


WASH..  D.  C- 
DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  Sl  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE-MICHIGAN  4151 


UNIVERSAL  RESEARCH  LABORATORIES 


ROADCASTING    e    Broadcast  Advertising 


October  22,  1945    •    Page  83 


  Help  Wanted 

Wanted— Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education    and    experience.    Box  661. 

BROADCASTING.  

Continuity  writer-experience.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 
Wanted — Commercial  manager  250  watt 
station  In  excellent  market  with  dual 
coast  to  coast  network  affiliation.  Salary 
plus  bonus.  Box  249,  BROADCASTING. 
Wanted — First  class  radiotelephone  oper- 
ator for  station  going  5  kw  soon.  Some 
experience  desirable,  send  references 
and  qualifications  in  first  letter.  This 
is  not  a  temporary  position.  Box  287, 

BROADCASTING.  

Wanted — salesman.  Outstanding  station 
in  middlewest  seeks  commission  sales- 
man of  proved  ability  and  integrity. 
Right  man  can  earn  $10,000-$12,000  a 
year.  Send  complete  details  first  letter, 
in  confidence,  to  Box  288,  BROADCAST- 
ING^  

Wanted — A  woman  (preferably)  who 
through  experience  can  handle  com- 
mercial traffic  and  availabilities  for 
large  middlewestern  station.  Amiable 
surroundings  in  city  noted  for  living  at 
its  best.  Station  has  national  reputa- 
tion for  its  clean  commercial  policies. 
Send  your  complete  background  to  Box 

317,  BROADCASTING.  

Eastern  territory  for  selling  radio's  top 
western  and  other  syndicated  tran- 
scribed libraries — nationally  promoted 
and  long  established  with  station,  agen- 
cies and  advertisers.  Salary,  commission 
and  necessary  expenses.  Complete  de- 
tails of  your  qualifications  will  be  kept 
in  strictest  confidence.  Write  Box  318, 

BROADCASTING.  

Hammond  organist — NBC  affiliate  in 
south  has  opening  for  staff  musician. 
Prefer  person  with  ability  in  announc- 
ing or  copywriting  since  this  would  pro- 
vide full  time  employment.  Box  319, 

BROADCASTING.  

Topnotch  announcer  to  act  as  chief 
and  assist  in,  program  directing.  Perma- 
nent position  $50.00  starting.  Station  in 
northern  New  York.  Send  references  and 
experience    in    first    letter.    Box  321, 

BROADCASTING.  

Chief  engineer  for  progressive  local  sta- 
tion in  east.  Network  affiliated  and  FM 
pending.  State  all  first  letter  experience, 
education,  salary  desired.  Want  man  for 
regular  shift  and  maintenance.  This  is 
good  spot  for  an  ambitious  person  not 
afraid  of  w^rk  with  top  pay.  Box  326, 

BROADCASTING.  

Copywriter — Excellent  opportunity  for 
top  flight  radio  copywriter  (man  or 
woman)  with  long  established,  western 
New  York  advertising  agency  handling 
large  volume  of  national  and  local 
business.  Must  be  able  to  deliver  strong 
selling  copy  for  versatile  list  of  Intelli- 
gent radio  advertisers.  Permanent, 
above-average  position  with  ideal  work- 
ing conditions.  Please  send  full  details 
of   experience,  including  sample  copy 

to  Box  330,  BROADCASTING.  

Wanted — Experienced  radio  bookkeeper. 
Preferably  one  now  residing  in  or  near 
California.  Must  have  first  class  charac- 
ter and  references.  Give  full  details 
in  first  letter.  Excellent  opportunity 
with  good  salary.  Write  Mr.  Paul  L. 
Dodd,  c/o  KFMB,  San  Diego,  Calif. 
Wanted — Two  first  class  transmitter 
operators  by  new  250  watter  In  western 
Penna.  State  salary  requirements  and 
previous  experience.  Expansion  program 
planned.  WDAD,  Indiana,  Penna. 
First  class  engineer  for  NBC  affiliate. 
FM  application  on  file.  Must  qualify 
at  control  and  transmitter  operation. 
Salary  commensurate  with  experience. 
Thomas  PhilHrjs,  Chief  Engineer,  Sta- 
tion WERC,  Erie,  Penna. 


Sales  Manager 

AVAILABLE 

Now  employed.  Wants  connection 
with  station  willing  to  pay  for  re- 
sults. Ten  years  experience  sales 
direction  large  and  small  markets. 
Thoroughly  familiar  national  and 
local  sales  problems.  Wide  knowl- 
edge national  accounts  and  agen- 
cies.  Excellent  record.  References. 

BOX  333,  BROADCASTING 


— Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Cheeki  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


situations  Wanted  (Cont'd) 

Marine — Honorable  discharge,  wants  an- 
nouncing position.  College,  26.  Personal 
appearance  shows.  Limited  mike  ex- 
perience. Good  personality.  Willing  to 
work  hard.  Salary  no  issue.  Cpl.  Wm. 
Dawson,  Ravenna  St.,  Hudson,  Ohio. 


Help  Wanted  (Cont'd) 


Chief  engineer — Available  Jan.  for  news 
local  New  England  station.  Make  first 
letter  complete.  Confidences  respected. 

Box  337,  BROADCASTING.  

Manager — By  new  250  watter  in  New 
England's  most  attractive  small  city. 
Give  experience,  background,  desires, 
full  information  first  letter.  Box  336, 

BROADCASTING.  

Wanted — Combination  chief  engineer- 
announcer  for  250  watt  station,  member 
of  growing  Texas  chain.  Short  hours, 
pleasant  work,  ideal  living  conditions, 
college  town.  Box  338,  BROADCASTING. 
Announcers — If  you'd  like  to  start  at 
$85.00  per  week  with  great  possibilities 
to  earn  over  $100.00  per  .  .  .  quickly, 
we  want  you,  but  you  must  prove  your 
worth.  You  must  have  at  least  three 
years'  experience  with  all  types  of  rec- 
ord shows.  No  drifters.  No  specialty 
men.  We  have  good  jobs  for  good  men. 
If  you  can  handle  it,  send  along  a  disc 
and  picture  to  one  of  the  nation's  top- 
notch  aggressive  stations,  care  of  Box 

340,  BROADCASTING.  

Announcer — Have  opening  for  one  ex- 
perienced, dependable  man.  All  details 
first  letter.  Box  339,  BROADCASTING. 


Wanted — Station  manager  for  new  west- 
ern Pennsylvania  station.  Married  man 
preferred.  Must  know  radio  business. 
Box  349,  BROADCASTING.  

Situations  Wanted 

Engineer-producer — Five  years  in  broad- 
casting including  IV2  years  government 
broadcasting  service  overseas  add  up 
to  most  rounded  experience  from  high- 
ly technical  operation  to  topflight  dra- 
matic production  tasks.  First  class 
phone  license,  married,  top  references. 
Want  connection  with  forward  look- 
ing broadcasting  organization.  Box  233. 

BROADCASTING.  

Salesman — Twenty-five  years  old,  un- 
married, excellent  educational,  social 
and  business  background,  experience 
gained  at  network  affiliates,  seeks  per- 
manent position  with  opportunity  for 
advancement.  Box  258,  BROADCASTING. 
Does  your  job  require  varied  experi- 
ence? Commercials  and  program  writ- 
ing, production,  timebuying  program- 
ming background.  Seven  years  experi- 
ence in  N.  Y.  and  Hollywood  ad  agen- 
cies and  network.  Personable.  Good  on 
contacts  and  organization.  Ideal  ac- 
count executive  or  program  manager. 
Consider  south  and  west.  State  salary. 
F'-Red  Cr-w  wj<>ld  Director,  31.  Box  284, 

BROADCASTING.  

Field  engineer  with  large  company 
seeks  permanent  employment  on  west 
c^ast.  8  years  broadcasting.  3  FCC,  first 
class    license,    37,   married.    Box  289, 

BROADCASTING.  

Advertising  salesman — Commercial  man- 
ager. Eleven  years.  Married,  family. 
Veteran.    Prefer    southeastern  states 

Box  299,  BROADCASTING,  

Copywriter — Point  discharged  service- 
woman.  Experienced  in  radio  advertis- 
ing, women's  announcing.  Excellent  ref- 
erences.   Two   years   college.   Box  300, 

BROADCASTING  

Technician,  8  years  broadcasting,  2 
years  FCC,  just  discharged.  Age  40,  mar- 
ried. First  class  license.  Prefer  south 
or  southwest.  Box  306,  BROADCASTING. 


STATION  MANAGER 

Opportunity  Wanted 

1  1  years  in  executive  capac- 
ity with  250w  to  50,000w 
stations.  Want  to  become 
part  of  medium-size  commu- 
nity. Practical  know-how  in 
al!  branches;  management, 
sales  and  programming. 
Good  agency  and  network 
connections.  Age  42. 

BOX   331,  BROADCASTING 


Situations  Wanted  (Cont'd) 

Discharged  veteran— One  year  announc- 
ing  experience.  Specialize  in  news  and 
sports.  Can  handle  control-room  and 
turntable.  21  years,  married.  Go  any- 
where  TJ.  S.  Box  312,  BROADCASTING. 
Navy  veteran— Holder  of  first  class  ra- 
diotelephone license.  Radio  and  electrical 
graduate  of  technical  school.  Twelve 
years  in  radio.  Broadcasting,  servicing, 
police  radio,  aircraft  radio,  marine  radio. 
Prefer  position   in  Washington,  D.  C. 

Box  313,  BROADCASTING.  

Girl  traffic  manager— Nine  years  experi- 
ence with  NBC  affiliate.  Single,  age  30. 
Available  two   weeks  notice.  Box  314. 

BROADCASTING.  

Girl  program-production  director — 
Worked  as  announcer-control  four  years, 
in  programming  and  production  last 
three  years  in  large  network  affiliate 
stations.  Now  employed  as  program  di- 
rector. Age  29.  Available  two  weeks  no- 
tice. References  and  transcriptions  avail- 

able.  Box  315,  BROADCASTING.  

Announcer — Wish  to  locate  in  southern 
California  or  southwest.  Nine  years  ex- 
perience in  all  phases  of  announcing, 
news,  continuity,  programming,  direct- 
ing and  producing.  Excellent  record  and 
references.  Available  immediately  for 
good,    permanent    position.    Box  316, 

BROADCASTING.  

Announcer-producer.  Responsible,  single 
young  man  with  21/2  years  experience 
announcing,  news,  production;  desires 
permanent  position  with  progressive  re- 
gional station  or  program  director  of 
small  station.  Excellent  references. 
Transcription  available.  Now  success- 
fully employed  with  5  kw.  Desire  change 
for  better  future.  Go  anywhere,  but 
prefer    west    or    southwest.    Box  320, 

BROADCASTING.  

Announcer,  qualified  sports,  continuity, 
account-servicing.  Third  class  license. 
College  background.  26  years,  married. 
Minnesota,  Wisconsin,  Iowa  or  Dakotas 
preferred.  Box  322,  BROADCASTING. 
Former  New  York  record  jockey  and 
master  of  ceremonies.  Personality  shows. 
No  staff  announcing.  $100.00  per  week, 
plus  commercials.  11  years  experience. 
A  two  hour  show  which  is  a  natural. 
Box  323,  BROADCASTING.  

Notice  to  dog  food  and  drug  manu- 
facturers: Available.  Services  of  a  grad- 
uate veterinarian  with  years  of  experi- 
ence as  a  practitioner,  also  radio  speak- 
er, can  talk  on  any  subject  pertaining 
to  live  stock,  horses,  cattle,  hogs,  dogs, 
poultry,  etc.  Sober.  References.  Box  324, 

BROADCASTING.  

Experienced  sports  announcer  available. 
Discharged  veteran.  College  graduate. 
Worked  big  ten  football  and  basketball 
games.  Desire  permanent  position.  Cap- 
able M.C.  and  excellent  front  man.  Do 
staff  announcing,  have  sales  experience. 
Married.  Write  Box  325,  BROADCAST- 
ING^  

Program  director,  writer,  college  radio 
station  head;  10  years  experience  all 
phases,  5  to  50  kw  stations,  desires  re- 
turn to  commercial  radio  in  Colorado, 
Michigan,  Wisconsin  or  Pacific  North- 
west. Married,  three  children.  Box  327, 
BROADCASTING.  .  

Versatile  hillbilly  comic  available.  15 
years  experience  rddio  and  stage.  Ray 
"Quarantine"  Brown,  WIBC,  Indianap- 
olis 6,  Ind. 


Engineer-Executive 

15  years  broadcast  engineering 
13  years  national  network 
8  years  supervisor 
Nearly  two  years  supervisor 
Radio  Sales  Engineering 

Desire  administrative  or  execu- 
tive position,  broadcast  engi- 
neering, or  sales  engineering, 
broadcast  and  television  equip- 
ment. Top  references. 

Salary,  $7,000 
BOX  308,  BROADCASTING 


Program  director  or  station  manager — 
Receiving  discharge.  Available  Novem- 
ber 1.  Twelve  years  experience.  Thorough 
background  programming,  production, 
continuity,  news,  drama,  music,  station 
operations,  announcing  sales.  Desires 
New  York  City  station.  R.  N.  Druxman, 

12  West  56th  St.,  New  York,  N.  Y.  

Veteran,  single,  26,  first  class  radiotele- 
phone license.  Three  years  transmitter 
experience,  including  standard  and  FM 
stations.  Can  handle  remotes,  recordings 
and  master  control.  Two  years  college. 
Louis  Halpern,  1593  Prospect  Place, 
Brooklyn,  N.  Y.   


Radio  news  executive,  newscaster;  war- 
foreign  correspondent  Europe-Mexico- 
Pacific;  Purple  Heart  Marine;  young, 
topnotcher,  now  earning  $6500.  Write 
2-C,  3418  Tenth  PI.,  S.  E.,  Washington 
20,  D.  C.  for  details.   


News  editor,  three  years  experience  on 
50  kw  midwest  network  affiliate,  pro- 
ducer, writer  on  GI  shows,  wants  open- 
ing on  news  staff  5  kw  to  10  kw  mid- 
west station.  Write,  wire  Joe  Piatkiewcz, 
115  E.  71st  St.,  Chicago,  I1L  


Announcer-writer,  honorably  discharged. 
Three  years  experience  network  affili- 
ate stations.  Conversational  type  voice. 
Commercials,  and  newscasting.  South- 
ern station  preferred.  Age  33,  married, 
two  chi'dren.  James  Trippe,  P.  O.  Box 
278,  Erwin,  Tenn. 


Copy  editor-program  director,  29,  mar- 
ried. Naval  veteran.  Extensive  promotion 
publicity  experience.  Desire  permanent 
position  with  rep.  or  agency.  Chicago 
preferred.  Bill  Nelson,  1734  N.  Wells 
Chicago.  Michigan  0020.  


Sales  promotion — Just  released  from  Air 
Forces.  Agency,  newspaper  and  merchan- 
dising background.  Hard  worker.  Single. 
Richard  Bevan,  155  East  52nd  St.,  New 
York,  N.  Y. 


Ex  Marine,  25,  who  pleased  GI's  on 
Guam  with  newscasts  wants  chance  as 
staffer  on  small  midwest  station.  Wire 
Roger  Gregary,  101  N.  Chester  Ave., 
Park  Ridge,  111.  Phone:  Park  Ridge  2109. 


Armed  Forces  Radio  Station  WVTX  is 
absolutely  best  station  on  Iwo  Jima. 
No  other  station  can  make  that  claim — 
there  ain't  any  other.  Proven  exclusive 
market.  Our  50  watts  blankets  Iwo  like 
the  volcanic  ash.  Trade  whole  works  for 
one-way  ticket  to  St.  Louis.  2nd  Lt. 
Lawrence  Trombly,  Officer  in  Charge 
WVTX.  Formerly  with  KSD.  


Announcer-beginner.  Honorably  dis- 
charged, young,  personable.  Good  qual- 
ity voice,  eager  beaver.  Although  in- 
experienced; willing  to  learn,  capable, 
intelligent,  loyal.  Go  anywhere  for  mod- 
est salary,  chance  for  advancement 
Frank  Gough,  Motor  Machinist  Mate. 
First  Class,  Box  164,  Hampton  Bays, 
Long  Island,  N.  -Y.   


Veteran  with  one  year's  training  at  Co- 
lumbia Radio  College,  covering  all1 
phases  of  radio  tech.  desires  an  an-j 
nouncer's  position  with  progressive  sta- 
tion. Age  28,  married  and  one  child. 
Robt.  L.  Armstrong,  6242  South  Bishop 
Street,  Chicago  36,  Illinois.  


FOR  IMMEDIATE 
SALE 

One-250  waft  broadcast  transmitter- 
composite.  Professional  appearance. 
Built  by  G.  E.  Iransmi'ter  engineer, 
at  cost  of  $4000.  Tested  for  frequency 
response,  distortion,  noise  level,  out- 
put power.  Equipped  with  1450  kc 
G.  E.  frequency  control  unit  #G-30. 
Fully  equipped  with  relays,  protec- 
tive circuits,  meters,  instruction  book, 
one  set  tubes.  Ready  to  operate. 
Complete  data  on  request.  Price  $2000. 
One-250  watt  broadcast  transmitter- 
composite  less  crystal  unit.  Tested  for 
frequency  response,  distor  ion,  noise 
level,  power  ou'put.  Equipped  with 
meters,  relays,  protective  circuits,  in- 
structions, one  set  tubes.  Cost  $3000. 
Comp'ete  data  on  request.  Price  $1500. 
Two-Square  tapered  self  supporting 
insulated  s  eel  towers,  each  153  ft. 
high  with  side  lights  and  conduit. 
Formerly  used  by  KFAC.  Price  $1200 
each. 

50,000  ft.  12  guage  bare  copper 
ground  wire. 

Chief  Engineer 

WHEC 
Rochester,  N.  Y. 


Page  84 


October  22,  1945 


BROADCASTING    •    Broadcast  Advertisin 


Situations  Wanted  (Cont'd) 

Engineer,  first  class  license,  with  con- 
struction experience  AM  and  FM,  two 
years  chief,  five  months  Radar.  Now 
working  in  television  station.  Wants 
position  as  chief  engineer  in  progressive 
station.    Good     references.    Box  328, 

BROADCASTING.  

Announcer — Discharged  veteran,  3  years 
experience,  dependaoie,  desires  perma- 
nent position  middlewest  station.  Pres- 
ently employed,  available  immediately. 

Box  329,  BROADCASTING.  

'x'op  notch  announcer  available  Oct.  25. 
26,  4  years  solid  experience  on  250, 
5,000,  10,000  kw.  Desires  permanent  con- 
nection. All  round  man  who  can  special- 
ize. State  salary,  talent,  etc.  Transcrip- 
tion available.  Box  332,  BROADCAST- 
ING. 


Fighter  pilot  wants  to  get  his  feet  on 
the  ground  as  announcer-copy  writer 
with  progressive  middlewest  or  south- 
east station.  Married,  reliable,  with 
sound  radio  background.  Lt.  Joseph  F. 
Butler,  Box  236,  Chicago  Hgts.,  111. 


1st  class  radio  tel.  op.  desires  position  in 
or  around  Minneapolis,  Minn.  Experi- 
ence all  types  transmitter  up  to  500 
watts.  Write  Gordon  E.  Miles,  Rt.  2, 
Hines,  Minn,  c/o  E.  H.  Shaw.  


Veteran— One  year  thorough  training  in 
radio  broadcasting.  Desires  announcer's 
position  with  progressive  station.  Also, 
have  Navy  radio  sound  equipment 
training.  Age  20,  single,  of  good  health 
and  fully  reliable.  Charles  Sims,  4713 
W.  Belmont  Ave.,  Chicago,  Illinois. 
Writer-producer— Veteran,  23,  college 
graduate  with  degree  in  radio.  Before 
Army  produced  Obler  and  Corwin  shows 
over  Columbia  station.  Experienced  in 
writing  commercials,  serials,  drama. 
Write  Marty  Schwartz,  66  Park  Ave., 
New  York  City. 


Harvard  University  Radio  Research  Lab- 
oratory, now  completing  its  war  work 
has  radio  engineers  and  technicians 
available  for  reemployment.  Call  Cam- 
bridge, Massachusetts,  Kenmore  7660, 
collect. 


Engage  a  newscaster  with  voice  and  de- 
livery pleasingly  different  from  the  hoi 
polloi.  Actor-director-writer.  Currently 
program  director,  WVTD,  Admiralty 
Islands.  Honorable  Navy  discharge. 
Available    Dec.    1st.    Write    Box  341, 

BROADCASTING.  

Writer,  short  on  experience  long  on 
personality  and  ideas,  much  creative 
ability.  Excellent  training  script  writ- 
ing can  compose  music.  Box  342, 
BROADCASTING. 


Station  manager  or  sales — An  executive 
now  located  in  New  York  will  forward 
his  qualifications  promptly  to  station 
owner  who  wants  a  permanent  manager 
or  commercial  manager.  Has  managed 
three  stations,  and  been  fifteen  years 
in  advertising  and  selling.  In  addition, 
he  had  produced  outstanding  radio  pro- 
grams and  done  sales  promotion  work 
for  a  national  company.  He  would  ac- 
cept a  sales  job  in  a  metropolitan  area 
where  he  could  earn  $6000.00  per  year. 

Box  343,  BROADCASTING.  

Veteran — Experienced  first  class  radio 
telephone  operator  and  control  room 
man.  Six  years — broadcast,  radar,  FM. 
26,  unmarried.  References.  Available 
after  Dec.  1.  Sgt.  John  W.  Nye,  21  Den- 
slow  Rd.,  Glastonbury,  Conn. 


Program  director,  six  years  experience 
administration  with  additional  back- 
ground news  editing,  writing,  broadcast- 
ing; preparation  commercial  and  sus- 
taining copy;  desires  executive  position 
east  in  AM,  FM,  Television  or  Educa- 
tional Radio.  Experience  resume,  audi- 
tion on  request.  Available  personal  in- 
terview New  York  City.  Box  344,  BROAD- 
CASTING. 


Announcer.  Discharged  officer,  29.  Grad- 
uate University  Iowa  radio  school. 
Single,  sober,  reliable,  good  voice.  Prefer 
midwest.  Transcription,  photo  on  re- 
quest. Don  Whited,  Ida  Grove,  Iowa. 


Announcer-operator  available.  Third 
class  ticket.  Experience  in  operation, 
announcing,  writing.  Prefer  southeast 
location.  Have  car  to  do  account  work. 
Married  and  want  to  settle  permanently, 
'transcriptions  and  references.  T/Sgt. 
.I'alph  Haskins,  Co.  "B",  Marine  Bks., 
Mamath  Falls,  Oreg. 

Staff  announcer  and  newscaster  just 
discharged  from  Army  after  serving 
•verseas  as  station  manager  for  AFRS 
Station.  Civilian  experience:  2  years  as 
announcer.  Age  27,  married,  2  children. 
Prefer  position  on  west  coast,  but  will 
travel.  Box  345,  BROADCASTING. 
Bnnouncer:  Discharged  AAF  officer.  De- 
fires  permanent  staff  position  with  op- 
portunities. One  year  AFRS  experience 
announcing  and  directing.  Married,  age 
?5,  Lt.  Joseph  L.  Walsh,  5721  a  Etzel 
,  St.  Louis  12,  Mo. 


Three  New  Stations  and  Six  Assignment 
Shifts  Granted;  One  CP  Is  Set  Aside 


APPROVAL  of  applications  for 
three  new  standard  stations,  plus 
applications  covering  changes  in 
facilities  of  six  existing  outlets, 
was  announced  by  the  FCC  last 
week.  A  fourth  grant  for  a  new 
local  station  at  Norwich,  Conn., 
was  set  aside  by  tb?.  Commission. 

Assignment  of  250  w  with  un- 
limited time  on  1450  kc  at  Mil- 
ledgeville,  Ga.,  is  granted  Jere  N. 
Moore,  sole  owner  of  Milledgeville 
Union  Recorder.  From  1940  until 
July  of  this  year  Mr.  Moore  had 
served  as  officer  in  the  Army. 

Maj.  Birney  Imes  Jr.,  owner  of 
WC'BI  Columbus  and  WELO  Tu- 
pelo, Miss.,  is  awarded  facilities 
at  Meridian,  Miss.,  of  250  w  and 
unlimited  time  on  1240  kc.  Maj. 
Imes  is  expecting  release  from  the 
AAF. 

Third  construction  permit,  for 
Portland,  Me.,  is  granted  to  Cen- 
tennial Broadcasting  Co.  [Broad- 
casting, Oct.  15],  owned  princi- 
pally by  W.  T.  Morris,  president  of 
American  Chain  &  Cable  Co.  and 
in  which  interest  also  is  held  by 

Situations  Wanted  (Cont'd) 

Merchant  Marine  radio  officer,  15  years 
radio  experience,  including  4  years 
broadcast.  Have  first  class  telephone, 
first  class  telegraph  and  class  A  Ama- 
teur licenses.  Desire  chief  engineer  to 
one  kw,  will  accept  control  position 
higher  power.  Lt.  S.  Margolis.  U.S.M.S., 
6601  Blvd.  East,  West  New  York,  N.  J. 
Producer-announcer.  Now  with  New 
York  independent.  Experience;  produc- 
tion, control  board,  news,  continuity. 
Morning  record  shows,  specialty.  Box 
348,  BROADCASTING. 
Announcer— 23  years  old,  4  years  ex- 
perience.  Excellent  newscaster.  College 
education.  Presently  in  midwest;  but 
regional  tastes  not  restricted.  Box  347, 

BROADCASTING.  

Chief  engineer— December  discharge, 
EE  grad.  32,  4  years  network  regional. 
5  years  Army  engineering  administra- 
tion. Dependable,  capable.  Progressive 
station  only.  Major  J.  L.  Wildermuth, 
25286  Wick  Road,  Inkster,  Michigan. 
Chief  engineer— 4  years  broadcasting,  3 
industrial,  4  research  laboratory  trans- 
mitter development  engineer.  Desires 
permanent  position— progressive  station 
—south.  Box  350,  BROADCASTING. 
Experienced  continuity  and  publicity 
writer.  College  graduate.  Formerly  de- 
partment store  advertising  manager. 
Newspaper  reporting  and  editing  experi- 
ence. Box  353,  BROADCASTING. 

Wanted  to  Buv 
Wanted— RF  Bridge  and  audio  testing 
apparatus.  Box  290,  BROADCASTING. 


For  sale— 1  kw  Western  Electric  D- 
87737  Transmitter  converted  to  make  it 
similar  to  6-B.  Box  238,  BROADCAST- 
ING^  

For  sale — One  moder  27-C  Gates  limiter 
amplifier  used  eight  months.  In  per- 
fect condition.  Write,  wire  or  call  WCBT, 

Roanoke  Rapids,  N.  C.  

For  sale — One  RCA  72C  and  one  RCA 
72B  recording  attachments.  Both 
equipped  with  MI-4894  automatic  equal- 
izers.  WDNC,  Durham,  North  Carolina. 
For  sale — 1  kw  WE  transmitter  type 
#•304  serial  353  B-l.  In  good  working 
condition.  Make  offer.  Box  346,  BROAD- 
CASTING. 


Miscellaneous 


Announcer's,  writer's,  emcee's  Comedy 
material.  Catalog  free.  Box  29,  BROAD- 
CASTING.  

Wanted — 10  men,  preferably  service,  who 
will  contribute  equal  capital,  services, 
loyalty  and  ambition  to  establish  com- 
mercial 250-500  watt  station.  Engineers; 
announcers,  salesman,  lawyer-account- 
ant. Nathan  Rosenberg,  980  Hopkinson 
Ave.,  Brooklyn  12,  N.  Y. 


Murray  Carpenter  of  Compton 
Adv.  and  Humboldt  Greig,  Ameri- 
can network  account  executive. 

Commission  in  setting  aside  its 
authorization  for  new  station  at 
Norwich,  Conn.,  to  Norwich  Broad- 
casting Co.,  said  that  the  action 
had  been  taken  without  knowledge 
of  several  other  applications  sub- 
mitted for  filing  prior  to  Oct.  8 
(end  of  60-day  filing  period  desig- 
nated Aug.  7),  which  request  1240 
kc  in  other  communities  and  involve 
questions  of  possible  objectionable 
interference  with  proposed  Nor- 
wich station.  Commission  indicated 
it  will  further  examine  the  appli- 
cation and  related  matters.  Nor- 
wich Broadcasting  is  an  equal  part- 
nership composed  of  Lt.  H.  Ross 
Perkins,  USCGR,  and  J.  Eric  Wil- 
liams, former  commercial  mana- 
ger of  WPRO  Providence,  R.  I. 

Order  was  adopted  by  Commis- 
sion granting  change  of  frequency 
of  KMLB  Monroe,  La.,  from  1230 
kc  to  1440  kc,  with  increase  of 
power  from  250  w  to  1,000  w.  Di- 
rectional antenna  for  night  use  will 
be  installed.  Order  also  covers  is- 
suance of  a  construction  permit  to 
KNOE  Monroe  for  change  in  fre- 
quency from  1450  kc  to  channel 
vacated  by  KMLB. 

KTBC  Austin,  Tex.,  was  granted 
a  construction  permit  to  increase 
power  on  590  kc  from  250  w  night 
and  1,000  w  local  sunset  to  1,000  w 
night  and  5,000  w  local  sunset,  un- 
limited hours.  Directional  antenna 
will  be  installed.  Station  licensee, 
Claudia  T.  Johnson,  is  wife  of  Rep. 
Johnson  (D.-Tex.). 

KRNM  Tucumcari,  N.  M.,  was 
granted  modification  of  license  to 
change  hours  of  operation  from 
specified  to  unlimited  time.  Outlet 
operates  with  250  w  on  1400  kc. 

KSJB  Jamestown,  N.  D.,  was 
granted  a  construction  permit  to 
increase  power  to  5,000  w  day  and 
night  on  600  kc.  Station  now  oper- 
ates on  that  regional  channel  with 
250  w  to  local  sunset  and  100  w 
night.  Authorization  also  covers  in- 
stallation of  directional  antenna. 
Commission  stated  that  grant  is 
not  to  be  understood  to  determine 
question  of  applicability  of  Sec. 
3.35  (duopoly)  of  Commission's 
Rules  &  Regulations  to  KSJB  and 
KVOX  Moorhead,  Minn.  John  W. 
Boler,  president  of  North  Central 
Broadcasting  System,  is  identified 
with  both  outlets. 

Authorization  also  was  granted 
to  WKBH  LaCrosse,  Wis.,  for  in- 
crease of  power  on  1410  kc  from 
1,000  w  to  5,000  w  and  to  install 
directional  array  for  night  use. 


Correspondents  Back 

CLETE  ROBERTS  and  Donald 
Coe,  war  correspondents  of  Ameri- 
can, returned  to  New  York  last 
week  from  ETO.  After  vacations 
they  will  receive  new  assignments. 


TRUMAN  APPROVES 
WAC  CONTINUATION 

PRESIDENTIAL  approval  of  the 
continuation  of  the  War  Advertis- 
ing Council  functions  into  peace- 
time is  in  a  letter  from  President 
Truman  received  last  week  by 
James  W.  Young,  chairman  of  the 
Council.  Crediting  advertising's 
wartime  dissemination  of  needed 
information  with  having  played  "a 
vital  part  in  bringing  to  the  people 
the  story  of  what  had  to  be  done 
to  speed  victory,"  the  President 
stated : 

"I  am  greatly  pleased  to  hear 
that  The  Advertising  Council 
plans  to  carry  on  its  public  service 
activities.  I  would  like  to  express 
the  sincere  hope  that  American 
business  will  see  its  way  clear  to 
supporting  your  public  service 
projects  with  some  of  its  advertis- 
ing. Our  problems,  unfortunately, 
did  not  end  with  the  war,  and  there 
will  be  many  vital  ones  which  can- 
not be  solved  without  the  under- 
standing cooperation  of  the  people. 

"In  order  to  assist  this  im- 
portant work,  I  have  asked  the 
Office  of  War  Mobilization  and  Re- 
conversion under  Mr.  John  Sndyer 
to  set  up  a  unit  which  will  corre- 
late the  information  policies  of  the 
federal  government  on  which  pub- 
lic campaigns  using  your  facilities 
are  required.  We  look  forward 
with  pleasure  to  the  continued  co- 
operation of  American  business  on 
questions  which  will  be  vitally  in 
the  interest  of  all  the  people." 


GUIDING  LIGHT  SUIT 
NEARS  FINAL  STAGE 

ONE  OF  THE  MOST  bitterly  con- 
tested suits  in  radio  history  neared 
its  final  stage  last  week. 

Illinois  Appellate  Court  reversed, 
Oct.  15,  an  Illinois  Circuit  Court 
decision  in  favor  of  Irna  Phillips, 
Chicago  scriptwriter,  who  was  sued 
in  1942  by  Emmons  C.  Carlson, 
promotion  and  advertising  man- 
ager of  NBC  Central  Division,  for 
an  equal  division  of  profits  for 
Guiding  Light. 

Mr.  Carlson  brought  suit  against 
Miss  Phillips  in  August  1941, 
claiming  that  Guiding  Light  was 
his  own  creation  and  that  he  col- 
laborated with  her  under  its  origi- 
nal title,  The  Good  Samaritan.  He 
claimed  she  agreed  to  divide  the 
profits  50-50  but  refused  to  con- 
tinue payments  after  giving  him 
$2,000  for  first  20  scripts.  Counsel 
for  Miss  Phillips  denied  the  charges. 


FOR  SALE 

•  Modified  late  type  WE 
5  KW  Transmitter 
complete  with  two  sets 
of  tubes  and  FCC  filing 
information. 
Priced  for  quick  sale. 
FOB  East  Coast. 

BOX  351,  BROADCASTING 


ROADCASTING    •    Broadcast  Advertising 


October  22,  1945 


Page  85 


People 


At  Deadline ... 


RESEARCH  DATA  VITAL  TO 
RADIO,  SAYS  HOOPER 

DETAILED  information  about  radio  is  not 
merely  a  need  but  a  continuing  necessity,  as 
in  no  other  advertising  medium  are  physical 
aids  to  judgment  so  completely  lacking,  C.  E. 
Hooper,  president  of  C.  E.  Hooper  Inc.,  told 
opening  fall  radio  luncheon  of  American  Mar- 
keting Assn.  last  week.  Lawrence  Hubbard, 
research  director  of  Duane  Jones  Co.,  chair- 
man of  radio  group,  presided. 

Only  0.3%  of  total  revenue  from  time  sales 
was  spent  with  his  organization,  he  added,  with 
radio's  total  research  bill  not  exceeding  0.5%. 

Mr.  Hooper  cited  examples  to  show  lack  of 
bias  in  telephone  sample  as  compared  to  cross 
section  of  telephone  and  non-telephone  homes. 
He  said  telephone  sample  broadly  fits  require- 
ments of  network  programming.  Only  needs 
for  adjustment  of  this  sample  occur,  he  said, 
when  programs  are  aimed  at  a  particular 
group  and  not  at  the  general  listening  public. 

NAB  BOARD  MEETS  ON  COAST; 
REGIONAL  SESSIONS  PLANNED 

NAB  Board  of  Directors  will  meet  Jan.  3-4  at 
Los  Angeles.  Decision  for  the  Coast  site  was 
reached  in  a  referendum  vote  of  the  board, 
which  last  met  Oct.  1-2  in  Washington  during 
the  inaugural  ceremonies  for  President  Justin 
Miller.  Host  at  Los  Angeles  will  be  William  B. 
Ryan,  KFI,  17th  District  director. 

Following  the  board  meeting  the  annual 
series  of  district  meetings  will  begin.  Schedule 
is  now  being  worked  out.  Under  by-laws,  even 
numbered  districts  must  meet  in  1946  for  elec- 
tion of  directors. 

CBS  AFFILIATES  MEETING 

CBS  Affiliates  Advisory  Board  met  Thursday 
and  Friday  with  network  executives  at  CBS 
headquarters  in  New  York.  I.  R.  Lounsberry, 
WKBW  Buffalo,  chairman  of  the  group, 
presided. 

HILL  LEAVES;  DUPUY  NAMED 

BRIG.  GEN.  LUTHER  L.  HILL,  Director  of 
the  Bureau  of  Public  Relations,  War  Dept.,  has 
been  placed  on  inactive  status  as  a  reserve  of- 
ficer and  is  on  terminal  leave.  He  is  vacation- 
ing in  Miami  and  will  return  later  to  Des 
Moines,  where  he  rejoins  the  Cowles  news- 
paper and  radio  interests.  Col.  R.  Ernest 
Dupuy,  at  one  time  voice  of  the  Army  Hour, 
has  been  named  acting  director  of  the  bureau. 


Closed  Circuit 

(Continued  from  page  U) 

dividing  time  between  two  Field  stations  pend- 
ing appointment.  WSAI  slated  to  move  from 
WLW  studios  to  new  headquarters  at  4th  & 
Walnut  St.,  where  polyacoustical  studios  have 
been  installed. 

THERE'S  trouble  brewing  within  the  Army 
about  Armed  Forces  Radio  Service  V-Discs 
and  other  recordings — strictly  for  overseas 
troop  listening — now  being  heard  on  a  few 
commercial  stations.  There's  a  leak  somewhere, 
doubtless. 


NEW  AM,  FM  STATIONS 
SOUGHT  IN  FCC  APPLICATIONS 

NEW  AM  stations  were  asked  in  FCC  appli- 
cations made  public  Friday  by:  Donald 
Flamm,  New  York,  620  kc.  5  kw  unlimited; 
Howard  W.  Davis,  tr  Walmac  Co.,  Corpus 
Christi  (P.  O.  Natl.  Bank  of  Commerce  Bldg., 
San  Antonio),  1230  kc  250  w  unlimited;  How- 
ard W.  Davis,  tr  Walmac  Co.,  Austin,  Tex., 
1240  kc  250  w  unlimited;  Broadcasting  Corp. 
of  America,  Indio,  Cal.,  1400  kc  250  w  un- 
limited; Arkansas  Airwaves  Co.,  N.  Little 
Rock,  Ark.,  1450  kc  250  w  unlimited;  North- 
eastern Indiana  Broadcasting  Co.,  Fort 
Wayne,  1380  kc  5  kw  unlimited;  Richard  T. 
Sampson,  Banning,  Cal.,  1400  kc  100  w  un- 
limited; Radio  Sales  Corp.,  Twin  Falls,  Idaho, 
1450  kc  250  w  unl.;  Edisto  Broadcasting  Co., 
Orangeburg,  S.  C,  1450  kc  250  w  unlimited. 

FM  new  station  applications:  Metropolitan 
Broadcasting  Service,  New  York,  9,650  sq.  mi.; 
Cowles  Broadcasting  Co.,  Washington,  Chan- 
nel 48;  Unity  Corp.,  Erie,  Pa.,  4,940  sq.  mi. 

Amendments  sought  include:  Finley-Mc- 
Kinnon  Broadcasting  Co.,  San  Diego,  amend 
from  1170  kc  250  w  unl.  to  5  kw. 

KEX  Portland  applied  to  increase  from  5 
to  50  kw,  new  transmitter  and  antenna,  direc- 
tional N;  KMPC  Los  Angeles,  increase  from 
10  to  50  kw,  new  transmitter,  change  antenna. 

FMBI  BOARD  ADOPTS  PLAN 
TO  MERGE  WITH  NAB 

BOARD  of  directors  of  Frequency  Modulation 
Broadcasters  Inc.  voted  in  Chicago  Friday  to 
adopt  recommendations  of  its  executive  com- 
mittee coordinating  FM  activities  of  FMBI 
and  NAB  through  an  autonomous  FM  de- 
partment in  the  NAB.  Board  elected  John 
Shepard  3d,  WMTW  Boston;  Wayne  Coy, 
W3XO  Washington,  and  Gordon  Gray,  WMIT 
Winston-Salem,  to  serve  along  with  Walter 
Damm,  WMFM  Milwaukee,  FMBI  president, 
and  three  members  of  the  NAB  board  on  a 
special  joint  committee.  This  committee  will 
direct  activities  of  the  FM  department  until 
the  next  annual  meeting  of  the  two  associa- 
tions. FMBI  Washington  office  will  be  closed 
Nov.  1. 

Attending  the  meeting,  besides  Messrs. 
Shepard,  Coy,  Gray  and  Damm,  were  Cecil 
Mastin,  WNBF-FM  Binghamton;  W.  R.  David, 
WGFM  Schenectady;  G.  E.  Gustafson,  WWZR 
Philadelphia;  Myles  Loucks,  FMBI  managing 
director;  Ted  Streibert,  WBAM  New  York; 
C.  W.  Meyers,  KOIN  Portland;  G.  W.  Lang, 
WGNB;  C.  M.  Jansky  Jr.;  Edwin  H.  Arm- 
strong. 

ARMOUR  IN  THREE  CITIES 

ARMOUR  &  Co.,  Chicago  (Chiffon  soap  flakes) 
today  starts  on  WBBM  Chicago  with  Musical 
Clock  quarter-hour,  and  Oct.  29  starts  25  to  36 
spots  weekly  in  Boston  and  Philadelphia  on 
WBZ-WBZA  WEEI  WNAC  WORL  WCOP 
WCAU  WFIL  KYW  WDAS  WIP.  Contracts 
for  52  weeks.  Agency,  Foote,  Cone  &  Belding. 


FCC  FUNDS  ASKED 

PRESIDENT  TRUMAN  late  Friday 
asked  Congress  for  a  supplemental  ap- 
propriation of  $317,846,000  for  nine 
agencies,  including  $785,000  for  FCC 
for  1946  fiscal  year. 


LT.  COMDR.  CHARLES  B.  SETON  has  re-  j 
turned  to  the  practice  of  law  with  firm  of 
Goldmark,  Colin  &  Kaye,  New  York,  after 
active  Navy  duty  in  both  the  Atlantic  and 
Pacific  war  theaters  and  Washington. 

KEITH  SHAFFER,  formerly  with  FBI,  has 
joined  Erwin,  Wasey  &  Co.,  New  York,  to  han- 
dle network  relations  in  radio  department. 
Arthur  H.  Lawrence,  formerly  with  G.  M.  Bas- 
ford  Co.,  New  York,  is  new  assistant  account 
executive;  Maj.  Whitney  Hartshorne  joins 
production  department,  and  John  L.  Davis,  ', 
formerly  FBI,  joins  accounting  department. 

DONALD  W.  SEVERN,  released  from  Army, 
joins  Kenyon  &  Eckhardt,  New  York,  as  radio 
timebuyer.  Marion  Parham,  formerly  Free  & 
Peters,  N.  Y.,  now  spot  timebuyer  at  K&E. 

I.  E.  (Chick)  SHOWERMAN,  eastern  divi- 
sion sales  manager  of  NBC,  appointed  chair- 
man of  network's  staff  operations  group. 

HAL  WEBBER  has  resigned  as  research  direc- 
tor of  C.  E.  Hooper  Inc.,  New  York,  returning 
Nov.  5  to  Foote,  Cone  &  Belding,  Chicago,  as 
media-research  v-p. 

COL.  THOMAS  H.  A.  LEWIS,  commandant 
of  Armed  Forces  Radio  Service,  was  released 
from  Army  Friday.  According  to  AFRS  Los 
Angeles,  he  was  in  Torney  General  Hospital 
for  minor  illness  at  time  of  release.  Replace- 
ment not  named.  [Closed  Circuit,  Oct.  15]. 

LOU  HASSAM  has  left  Interior  Dept.  where 
he  was  chief  script  writer,  to  do  documentary 
scripts  for  NBC  New  York.  He  is  now  writing 
Home  Is  What  You  Make  It,  NBC  University 
of  the  Air  series,  heard  Saturday,  9  a.m. 
Before  he  joined  Interior  he  was  with  J. 
Walter  Thompson  Co.  in  New  York. 

JOHN  BAKER,  released  as  1st  lieutenant 
from  Marine  Corps,  last  week  was  named 
chief  of  the  Radio  Service,  Dept.  of  Agricul- 
ture, the  position  vacated  by  Wallace  Kadder- 
ley  when  he  joined  KGW  Portland,  Ore. 

LT.  COL.  G.  McGUIRE  PIERCE,  for  five  years 
in  the  Marine  Corps,  has  been  named  assistant 
general  manager  of  KFWB  Hollywood.  He  has 
been  attached  to  Division  of  Plans  and  Policies, 
Washington,  as  chief  photographic  officer  and 
officer  in  charge  of  audio-video  training.  Before 
military  service  he  was  head  of  Pierce  Plan 
Co.,  Seattle  commercial  banking  firm. 

LT.  JOSEPH  L.  MILLER,  USNR,  former 
labor  relations  director  of  the  NAB,  last 
Wednesday  was  promoted  to  lieutenant  com- 
mander in  the  Naval  Reserve.  He  is  now  as- 
signed to  labor  liaison  in  the  Navy's  operation 
of  struck  oil  refineries. 

CBS  Wins  Award 

CBS  was  awarded  the  Showmanship  Plaque 
of  the  Direct  Mail  Advertising  Association  at 
a  clinic  held  Friday  in  New  York. 

ROSS  FEDERAL  INNOVATION 

ROSS  FEDERAL  RESEARCH  Corp.  has 
started  new  "packaged"  research  service,  "Sur-1 
vey  of  the  Month,"  offered  to  a  specified  line 
of  business.  November  survey,  going  to  banks,1 
will  deal  with  contemplated  purchases  oi 
homes,  home  equipment,  real  estate  and  in- 
stallment buying.  Subsequent  surveys  will  be 
offered  to  radio  stations,  newspapers,  bakeries: 
dairies,  and  others.  Semi-standardized  service 
priced  25  to  30%  below  regular  schedules 
company  said. 


Page  86    •    October  22,  1945 


BROADCASTING    •    Broadcast  Advertising 


•  ADVERTISING  MUST  PACE  PROGRESS 

Advertising 
Like  This  Gave 


to  the  Bathroom! 


TWO  decades  ago,  polite  people  didn't 
talk  about  bathrooms.  Thus,  one  of  the 
most  important  rooms  in  the  house  was 
drab,  cheerless  and  thoroughly  obsolete. 
But  throughout  the  1920's  the  Crane  Com- 
pany published  a  series  of  advertisements 
that  gave  glamour  to  the  bathroom.  The  bath- 
room became  a  room  of  sunny  aspect,  dec- 
orated in  warm  and  cheerful  colors,  with 
fixtures  of  beauty  as  well  as  quality.  America 
became  more  outspoken — and  healthier. 


In  the  DISTRIBUTION  DECADE  advertising 

Must  Bring  More  Beauty  And  More  Convenience  To  More  Homes! 


4  DVERTISING  has,  in  scores  of  in- 
-L*-  stances,  supplemented  mere  utility 
with  glamour  to  strengthen  old  markets 
and  to  create  new  ones.  Advertising,  by 
developing  desirability,  has  stimulated  sales 
volume  and  thus  increased  prosperity. 

In  the  Distribution  Decade,  new  and 
larger  markets  will  be  more  than  just  de- 


sirable objectives.  They  will  be  vitally 
necessary!  Unless  we  achieve  full  employ- 
ment of  manpower  and  money,  materials 
and  manufacturing  facilities,  we  risk  a 
chaotic  state  in  our  national  economy. 

Fortunately,  the  history  of  Advertising's 
achievements  gives  rise  to  confidence. 
What  Advertising  has  done  in  the  past  to 


accelerate  distribution,  Advertising  can  do 
again.  Blueprints  for  speedier,  more  effi- 
cient and  more  profitable  distribution  are 
being  prepared  today  by  forward-looking 
advertising  men.  They  are  being  prepared, 
too,  at  WLW.  Their  applications  to  the 
great  Four-State  Market  that  is  WLW-land 
will  be  ready  when  you  need  them. 


WLWj 

ION  OF  THE  CROSLEY  CORPORATION 


THE    NATION'S   MOST   M  E  R  C  H  A  N  D  I S  E  -  A  B  L  E  STATION 


RCA  Tube  Plant,  Lancaster,  Penna. 
RCA  manufactures  cathode-ray  tubes,  as  well 
as  power  tubes,  in  this  modern  plant. 


» 


E  15  CFNTS 


The  Weekly,^'  Newsmagazine  of  Radio 

UitlS If  Br  H  WJP#  R3 


N0V27^945 

10  of  the  12  most  popular  local  New  York 
programs -excluding  news -are  on  WOR* 


NOTE:  During  the  year  1944,  of  all  the 
most  popular  local  New  York  programs, 
84%  of  them  were  broadcast  by  WOR. 
Now,  in  1945,  WOR  shows  every  indication 
of  bettering  that  amazing  record. 

If  you  have  a  radio  program,  or  are 
seriously  considering  the  purchase  of  one, 
WOR  thinks  that  it  would  be  both  wise 
and  profitable  to  have  a  chat  with 
its  gifted  showmen.  WOR's  business  is 
knowing  what  the  public  wants 
in  one  of  the  greatest  listening  territories 
on  the  Eastern  Seaboard.  That 
it  does  know,  is  well  proven  by  the 
outstanding  facts  presented  above. 


(hat  power- full  station, 


wor 


at  144  0  Broadway,  in  New  York 


*  according  to  the  latest  Crossley 
Continuing  Study  of  Radio  Listening  reports 


M  U  T  UA  L 


©CiB  696952 


Above:  Mr.  Ellis  comes  home  from  a  day  in  the  plant. 
He's  thinking  a  bout  a  quick,  cooling  swim  in  the  close-by 
Tippecanoe  River. 

Circle:  Mrs.  Ellis  with  "Jitterbug,"  who  will  provide 
meat  for  next  winter.  The  Ellises  also  keep  a 
Guernsey  cow;  grow  peas,  beans,  and  garden 
truck  for  eating  and  canning. 

Left:  A  musical  family.  Doris,  8,  is  at  the  piano; 
15-year-old  Virginia  plays  the  trombone;  Julia,  13, 
plays  trumpet.  The  girls  are  equally  at  home  with 
needle  and  thread  or  canning  equipment.  Picture  on 
the  piano  is  of  Harold,  older  son  away  in  the  Navy. 


THE  ELLIS  FAMILY  OF  KOSCIUSKO 
COUNTY,  INDIANA... 
WLS  LISTENERS  SINCE  1931 


EDGAR  A.  ELLIS  works  in  a  factory  in  Warsaw, 
Indiana.  His  son  John,  16,  is  employed  in  the 
lumber  yard  at  nearby  Leesburg.  Mrs.  Ellis,  three 
daughters  and  a  younger  son,  keep  a  five-aere  place 
producing  peas  and  beans,  milk  and  meat. 
The  girls,  Virginia,  Julia,  and  Doris,  are  all  4JrI  Club 
workers,  as  well  as  musicians.  David,  age  8,  will  be  as 
soon  as  he  is  old  enough. 

Around  the  Ellis  home,  WLS  is  an  old  friend;  they  have 
been  tuning  us  in  regularly  since  1931.  Among  the 
special  favorites  are  Chuck  Acree's  Something  to  Talk 
About,  Doc  Hopkins,  Morning  Devotions,  and  News. 


The  Ellis  family  has  visited  the  WLS  National  Barn 
Dance  twice;  they  see  the  Prairie  Ramblers  and  other 
WLS  entertainers  frequently  at  state  and  county  fairs. 
Remember  the  Ellis  family  and  thousands  like  it,  as 
you  plan  your  Midwest  advertising;  they  combine  the 
interests  and  needs  of  town  and  farm;  and  they  are 
listening  friends  of  WLS.  For  more  facts  about  the  hard- 
working families  of  Midwest  America,  their  purchasing 
power,  their  market  stability,  and  how  to  reach  them, 
call  a  John  Blair  man  today.  He'll  tell  you  about  the 
station  with  so  many  listening  friends  it  gets  a  million 
letters  a  year. 


8  90  KILOCYCLES 
50,000  WATTS 
AMERICAN  AFFILIATE 


represented  by 
John  Blair  &  Company 


CHICAGO  7 


Glenn  Snyder 
Manager 


MANAGEMENT  AFFILIATED  WITH  KOY,  PHOENIX,  AND  THE  ARIZONA  NETWORK,  KOY  PHOENIX  ★  KTUC  TUCSON  ★  KSUN  BISBEE-LOWELL-DOUGLAS 


The  Answer  to  Your 

Newscast  Reconversion  Problems 


it* 


US* 


OK 


0<*° 


19^ 


■per' 


Sco 


f***'-*,  ^W"?  V**2? 


BROADCASTING  at  deadline 


Closed  Circuit       Upcoming      Business  Briefly 


BIGGEST  building  news  in  radio  today  sur- 
rounds plans  for  new  45-story  electronics 
building  on  Broadway  between  45th  and  46th. 
Multi-million  venture,  covering  possibly  $7,- 
000,000  for  ground  and  $9,000,000  or  $10,000,000 
for  structure,  would  include  studios  for  AM, 
FM  and  TV  and  tower  for  multiple  FM  and 
TV  transmission.  Project  being  handled  by 
Col.  L.  George  Horowitz,  consulting  economist 
and  engineer  associated  with  City  Investing 
Co.,  which  will  construct  building  as  invest- 
ment holding. 

NAB  and  FMBI  are  getting  married  Nov.  1 
but  may  not  live  together.  Reason :  NAB's  big 
house  at  1760  N  St.,  Washington,  isn't  big 
enough  now  for  NAB,  let  alone  FMBI.  Attic 
has  been  rebuilt  into  several  offices  and  desks 
are  crammed  into  every  available  cubic  inch. 
NAB  is  scouting  for  office  space.  D.  C.  zoning 
board  last  week  reiterated  refusal  to  let  NAB 
add  rooms  in  back  of  building. 

NOW  THAT  FMBI  is  in  NAB  fold,  look  for 
immediate  conversations  by  NAB  with  Tele- 
vision Broadcasters  Assn.  for  consolidation 
along  somewhat  similar  lines — a  television  di- 
vision integrated  within  NAB,  but  with  sep- 
arate basic  staff. 

NAB  headquarters  is  considering  a  new  idea 
in  convention  procedure — putting  the  annual 
"flea  circus"  on  wings.  Two  to  three-month 
swing  around  the  nation  for  district  meetings 
could  be  cut  in  half  by  chartering  airplane 
and  staging  three  series  of  meetings  a  week. 
Participation  of  industry  men  who  make  an- 
nual swing  would  be  necessary.  Complications 
surround  chartering  of  suitable  craft. 

NETWORK  officials  fuming  over  way  White 
House  handled  plans  for  Truman  speech  at 
10  p.m.  Oct.  30.  First  word  they  had  was  Presi- 
dent's announcement  at  Oct.  25  press  confer- 
ence. Networks  in  past  were  consulted  by 
White  House  secretariat  and  most  suitable 
time  picked.  Even  the  most  chagrined,  however, 
were  delighted  radio  got  first  break  on  cru- 
cial address. 

SELECTED — though  not  officially  appointed 
until  Nov.  1 — to  replace  Shannon  Allen  as 
head  of  Interior  Dept.'s  Radio  Section  is  Wil- 
lett  Kempton,  former  deputy  chief  of  OWI 
Domestic  Radio  Bureau,  and  UNCIO  radio 
relations  officer. 

UNDERSTAND  that  WTOP,  Washington's 
CBS  station,  is  planning  expansion  in  the  edu- 
cation and  public  service  line,  with  Lt.  Hazel 
Kenyon  Markel  to  head  department.  She  was 
director  of  women's  programs  for  the  Navy 
while  in  the  WAVES,  before  that  education 
director  of  KIRO  Seattle. 

THERE  ARE  two  Army  Civil  Affairs  men 
combing  the  occupied  zones  of  ETO  for  ma- 
terial for  new  Army  radio  series.  Army  said 
(Continued  on  page  98) 


Oct.  29:  FCC  hearing  on  renewal  of  license  of 
WBKW  and  WGR,  Buffalo;  Churchill  Tab- 
ernacle, intervenor.  Room  6121,  New  Post 
Office  Bldg.,  10:30  a.m. 

Oct.  31:  FCC  hearing  on  renewal  of  license 
of  WCHS  Charleston,  W.  Va.  Room  6121 
New  Post  Office  Bldg.,  10  a.m. 

Nov.  1 :  FCC  hearing  on  renewal  of  license  of 
KOMO  and  KJR,  Seattle.  Room  6121  New 
Post  Office  Bldg.,  10  a.m. 

Nov.  4-10:  National  Radio  Week. 

Bulletins 

TIEING  IN  with  Radio's  25th  anniversary, 
Ted  Granik's  Forum  of  the  Air  over  Mutual 
will  present  the  topic,  "Free  American  Radio," 
when  program  originates  in  St.  Paul  Dec.  4. 
Participants  lined  up  are  NAB  President  Jus- 
tin Miller  against  FCC  Commissioner  Clifford 
J.  Durr.  An  anti-commercial  radio  Senator 
or  Representative  and  probably  one  other 
broadcaster  will  make  up  panel.  He  plans  to 
invite  FCC  Chairman  Paul  A.  Porter  to  be 
guest  moderator. 

MAYOR  Fiorello  LaGuardia  of  New  York  is 
under  contract  only  to  people  of  New  York, 
Morris  Novik,  WNYC  general  manager  who 
handles  mayor's  radio  affairs,  said  Friday 
afternoon,  and  has  signed  no  contracts  for 
radio  appearances.  Numerous  offers  have  been 
received  but  none  accepted,  he  said. 


BUICK  CUT-INS  •  Buick  Motor  Division, 
General  Motors  Corp.,  Detroit  (Buick  cars), 
starts  three  cut-in  announcements  daily  on 
following  New  York  stations  Oct.  29  through 
Nov.  7:  WOR  WNEW  WEAF  WABC  WJZ. 
Eight  participations  on  Personally  It's  Off 
The  Record  on  WABC  New  York  also  pur- 
chased for  Buick,  effective  Oct.  29.  Agency  is 
Arthur  Kudner  Inc.,  New  York. 
HIRES  NAMES  ATLAS  •  Chas.  E.  Hires  Co., 
Chicago  (root  beer)  has  appointed  Atlas  Adv. 
Agency,  Chicago,  to  handle  all  advertising  and 
that  of  parent  company  in  Chicago  area.  Radio 
will  be  used.  Account  will  be  handled  by  Hal 
C.  Bangs,  agency  v-p. 

LEHN  &  FINK  CHANGES  •  Lehn  &  Fink 
Products  Corp.,  New  York,  has  appointed 
McCann  Erickson,  New  York,  to  handle  Hinds 
Honey  &  Almond  Cream  and  Etiquet  Deodor- 
ant cream.  Grey  Adv.  Agency,  New  York, 
named  to  handle  Tussy  cosmetiques.  McCann- 
Erickson  on  Oct.  26  renewed  for  52  weeks 
Blind  Date  on  176  American  stations,  Friday, 
8-8:30  p.m.,  for  Hinds. 

RALSTON  ADDS  HOUR  •  Ralston-Purina 
Co.,  St.  Louis,  opens  postwar  radio  activities 
with  full  hour  show,  Opry  House  Matinee,  Sat- 
urdays, 1  p.m.  (EST)  on  full  Mutual  net,  except 
West  Coast.  First  half -hour  sponsored  by  farm 
food  products  effective  Jan.  5.  Second  half,  for 
cereal  division,  starts  Nov.  17.  Contract  for 
52  weeks.  Agency,  Gardner  Adv.  Co.,  St.  Louis. 
KASTOR  NAMED  •  International  Milling 
Co.,  Minneapolis  (Robin  Hood  Family  Flour, 
Velvet  Cake  Flour),  and  Jung  Arch  Brace  Co., 
Cincinnati,  named  H.  W.  Kastor  &  Sons,  Chi- 
cago, to  handle  advertising.  Consider  radio. 


Field  May  Acquire  KOIN  for  $950,000 


TENTATIVE  agreement  for  sale  of  KOIN 
Portland  to  Field  Enterprises  Inc.  for  $950,- 
000  has  been  reached,  subject  to  ratification  by 
employe  stockholders  of  KOJ.N  Inc.  and  ap- 
proval of  the  FCCJ 

Answering  an  inquiry  from  Broadcasting 
regarding  reports  of  an  imminent  transaction, 
C.  W.  (Chuck)  Myers,  president  and  general 
manager  of  KOIN  as  well  as  its  principal  own- 
er, confirmed  reports  of  negotiations  but  em- 
phasized that  no  transaction  could  be  closed 
until  the  32  employe  stockholders  had  given 
their  consent.  Field  Enterprises  now  owns  and 
operates  WJJD  Chicago  and  WSAI  Cincinnati, 
in  addition  to  Marshall  Field  newspapers  and 
publications. 

Mr.  Myers,  former  NAB  president  and  a 
pioneer  figure  in  radio,  emphasized  further 
that  "there  is  no  transaction  closed  nor  can 
there  be  until  the  FCC  is  so  notified  and 
approval  forthcoming." 

Reports  have  been  current  for  some  time  on 
prospective  sale  of  the  station  by  Mr.  Myers 
and  his  employe  associates.  Conversations  look- 
ing toward  acquisition  of  the  CBS  outlet  have 
been  in  progress  for  several  months.  Mr. 
Myers  has  been  negotiating  with  Clem  Randau 
vice-president  and  Howard  Lane,  radio  gen- 
eral manager  of  Field  Enterprises,  it  is  under- 


stood. Subject  to  both  FCC  and  employe  stock- 
holder approval,  the  transaction  is  said  to  in- 
clude, in  addition  to  the  price,  the  increase  in 
the  balance  sheet  between  Aug.  31  and  the 
closing  date.  Mr.  Myers  holds  65%  of  the  stock 
with  the  balance  of  Class  A  (voting)  stock 
held  by  his  wife  and  by  Mrs.  Josephine  Hunt, 
widow  of  C.  Roy  Hunt,  late  general  manager. 

Mr.  Myers,  responding  to  question  by  Broad- 
casting, pointed  out  that  32  employe  stock- 
holders have  interests  in  the  station  which  are 
identical  with  controlling  interests.  They  were 
notified  last  Friday  of  the  proposed  transaction 
looking  toward  relinquishing  their  options  if  it 
is  viewed  as  satisfactory  These  stockholders 
hold  411  of  1,000  shares  of  Class  B  (non- 
voting) stock. 

KOIN  operates  on  970  kc  with  5,000  w  full- 
time.  It  was  formerly  operated  by  Mr.  Myers 
in  conjunction  with  KALE,  with  the  Portland 
Journal  owning  minority  interests  in  the  two 
stations.  Last  year,  consistent  with  the  FCC 
"duopoly"  regulations,  there  was  an  even-up 
exchange  by  the  newspaper  of  its  one-fourth 
interest  in  KOIN  for  the  two-thirds  interest  in 
KALE  held  by  Mr.  Myers  and  Mrs.  Hunt. 
KOIN  is  one  of  the  best  known  stations  in  the 
West  and  has  ranked  high  not  only  as  a  CBS 
outlet  but  in  rendition  of  local  public  service. 


Page  4    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


Folks  turn  first  to— 


WWL 

NEW  ORLEANS 

A    DEPARTMENT   OF   LOYOLA  UNIVERSITY 


THE  GREATEST  SELLING   POWER   IN  THE  SOUTH'S  GREATEST  CITY 
50,000  Watts    *    Clear  Channel    ★    CBS  Affiliate 

Represented  Nationally  by  The  Katz  Agency,  Inc. 


Published  every  Monday,  63rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc,   870   National  Press  Building,  Washington   4,  D.  C. 
Entered  as  second  class  matter  March  14,   1933,   at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCASTING 

The  Weekly  Newsmagazine  of  Radio 


THEY  COVER  NEBRASKA'S  %,  MAJOR  MARKETS 


Use  these  two  stations  together  (with  low  combination  rate)  and 
you  have  complete  coverage  of  Nebraska's  two  largest  cities.  KOIL  and 
KFOR  reach  the  people  that  spend  43%  of  Nebraska's  buying  income. 

This  is  a  vital  combination  for  any  advertiser  who  must  reach 
metropolitan  Nebraska. 

Any  advertiser  who  uses  both  KOIL  and  KFOR  gets  an  automatic 
discount  of  15%  from  KFOR. 

Get  direct,  complete  coverage  of  metropolitan  Nebraska  with  KOIL, 
Omaha — KFOR,  Lincoln.  Both  are  basic  stations  of  The  American  Broad- 
casting Company. 

ABC 


NETWORK 


KOIL    -  KFOR 


OMAHA 

5000  WATTS    •     1290  KILOCYCLES 


LINCOLN 

250  WATTS    •     1240  KILOCYCLES 


REPRESENTED  BY  EDWARD  J.  PETRY  CO.,  INC. 


Published  Weekly  by  Broadeaiting  Publication;  lite. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  D.  C.         Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  Morris  Novik   10 


FCC  Sets  231  Cases;  Adopts  FM  Flan  15 


NAB,  FMBI  Link  Forces  to  Face  Petrillo   16 

Porter  Gives  Formula  for  Simple  Operation   16 

Nation  Pays  Tribute  to  Radio   17 

Joske  Adds  to  Broadcast  Schedule   17 

Victory  Loan  Launched  '.   18 

Marketing  Facts  From  Farm  Census   18 

WDGY  Sold  for  $300,000    18 

NAB  Group  Favors  Operator  War  Rule   20 

FCC  Approves  Stratovision  Tests   20 

FBIS  Depends  on  Sena'e  Action   30 

Willard  Tells  of  Educators'  Problems   32 

WMCA  Joins  Associated   32 

Progar'  Explained  by  Howard   37 

Western  Union  Proposes  Microwave  Relays   46 

OPA  Controls  Hold  Back  Receivers   84 

Proposed  Decision  Denies  WORL  Renewal   85 

Amateur  Call,  Area  Systems  Modified   86 

House  'Liberals'  Fight  'Un-American'  Group  93 

DEPARTMENTS 


Agencies 

60 

Our  Respects  To  

54 

Allied  Arts 

64 

Prod  uc' ion 

62 

Commercial 

50 

Programs 

70 

Editorial 

54 

Promotion 

72 

FCC  Actions 

90 

Sellers  of  Sales  

10 

Management  

__  50 

Service  Front  

38 

Net  Accounts  

__  70 

Sponsors 

74 

66 

Technical 

Aft 

Sid  Hix  16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 

Art  King,  Managing  Editor;  J.  Frank  Beatty„ 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly- 
Jackson. 


BUSINESS 
MAURY  LONG,  Bu$ine*t  Manager 

Bob  Breslau,  Adv.  Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Marie  Woodward. 
AUDITING:  B.  T.  Taishoff,  Catherine  Steele. 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  6-8365 
EDITORIAL:  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooefa. 
ADVERTISING:   S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtml  4116 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1609  North  Vine  St.  Gladstone  7363 
David  Glickman,  Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  jtfldg.  ELgvn  0776 
James  Montagnes,  Manager. 

/ 

Copyright  191,5  by  Broadcasting  Publications  Inc. 


SUBSCRIPTION   PRICE:  $5.1 


Page  6    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


mte  TWO-TTH  in        »  *  W„TH  place  » 


Represented  by  The  Branham  Co. 


 SHBSVtP  


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  7 


hanging  out  our 

shingle  in  Atlanta 


And  why  not?  The  South's  expanding  indus- 
/%  tries  will  be  needing  skillful  spot  radio 
to  sell  its  products  and  make  new  friends  for 
Southern  goods  in  the  nation's  most  impor- 
tant markets. 

That's  where  RADIO  SALES -the  or- 
ganization that  knows  more  about  spot  radio 
and  what  makes  it  tick  productively— can 
help  them.  For  now,  through  its  new  office  at 
101  Marietta  Street  Building  in  Atlanta,  cen- 
trally located  in  the  prosperous  new  South, 
RADIO  SALES'  abundant  knowledge  of  lis- 
tening habits,  market  facts,  program  techni- 
ques, audience  measurement— all  the  things 
at  which  RADIO  SALES  research  excels— 
will  be  available  to  Southern  advertisers.  At 
the  same  time,  RADIO  SALES  (representing 
two  of  the  South's  most  prominent  radio  sta- 


tions) can  more  thoroughly  serve  its  present 
Southern  clients. 

Heading  the  Atlanta  office  of  RADIO 
SALES  is  H.  H.  Holtshouser— himself  a 
Southerner  intimately  acquainted  with  this 
big  region  he  has  covered  so  extensively  dur- 
ing his  past  eight  years  as  national  sales  man- 
ager of  WAPI,  Birmingham. 

Holtsie  Holtshouser  and  RADIO  SALES 
already  have  many  friends  in  the  South  — 
but  they  both  hope  to  make  a  lot  more.  If 
you're  wrestling  with  a  sales  headache  in 
any  of  the  markets  listed  below,  RADIO 
SALES  can  help  cure  it.  Down  South,  just 
wire  or  call  Holtshouser  (the  'phone  number 
is  JAckson  5960).  Elsewhere,  pick  the 
RADIO  SALES  office  nearest  to  you.  They 
all  specialize  in  service  and  results. 


WABC  •  50,000  warts  •  New  York  City 

WBBM  •  50,000  watts  •  Chicago 

KNX  •  50,000  watts  •  Los  Angeles 

WEEI  •  5,000  watts  •  Boston 

KM0X  •  50,000  watts  •  St.  Louis 

WT0P  •  50,000  watts  •  Washington 

WCCO  •  50,000  watts  •  Minneapolis-St.  Poul 

WBT  •  50,000  watts  •  Charlotte 

WAPI  •  5,000  watts  •  Birmingham 

COLUMBIA  PACIFIC  NETWORK 


represents: 


WITH  OFFICES  AT  485  MADISON  AVENUE,  NEW  YORK  22  .  410  NORTH  MICHIGAN  AVENUE,  CHICAGO  I  I  •  COLUMBIA  SQUARE,  LOS 
ANGELES  28.401  SOUTH  I2TH  BOULEVARD,  ST.  LOUIS  2  .  PALACE  HOTEL,  SAN  FRANCISCO  5.  101  MARIETTA  STREET  BLDG. ,  ATLANTA  3 


The 

'Mikes'  Were 
Megaphones  in 
Macedonia 


The  stentorophonic  tube,  resem- 
bling an  overgrown  megaphone, 
that  Alexander  the  Great  in- 
vented around  340  B.C.,  had  a 
"coverage"  of  only  twelve  miles. 
The  chances  are  if  his  "Hooper" 
was  good,  it  was  due  to  HIS 
power  and  not  that  of  the  gadget. 


Radio  Station 

UiFLft 

serving  tke  Tampa- 
St.  Petersburg  area, 


has  plenty  of  power,  too.  Its  5000 
watts,  day  and  night,  effectively 
cover  the  heart  of  the  heaviest 
populated  trade  area  in  Florida. 

The  1945  census  reveals  that  in 
the  Tampa  trade  area — 22  coun- 
ties within  100  miles  of  Tampa 
there  are  787,112  people  — 128,- 
372  more  than  five  years  ago. 
Today  they  represent  millions  of 
dollars  in  purchasing  powerl 

To  sell  them,  today  and  tomor- 
row, use  WFLA — the  most-listen- 
ed-to  station  in  the  Tampa-St 
Petersburg  market. 

5000  WATTS 
DAY  AND  NIGHT 


UIFLft 


My  Impression  of  Europe 

(Seventh  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 
By  MORRIS  NOVIK 
Director  of  WNYC  New  York 


IN  THE  YEARS  prior  to  1932, 
when  I  first  started  to  become  an 
"old  timer"  in  radio,  I  was  a  lec- 
ture and  debate  manager.  Hence,  I 
would  rather  "talk  out"  an  issue 
than  write  about  it. — But  "Pappy", 
as  the  hard-boiled  Taishoff  was  af- 
fectionately called  throughout  the 
ETO,  has  ordered  that  I  produce 
750  words.  This,  then,  is  my  maiden 
reportorial  venture. 

We  all  took  the  same  trip. 

We  all  agree  on  many  issues. 

We  all  agree  that  Col.  Ed  Kirby 
and  his  aides  did  a  splendid  job 
of  planning. 

We  all  agree  that  Judge  Justin 
Miller  deserves  high  tribute  for  his 
dignity  and  humaneness. 

We  all  agree  that  our  American 
system  of  broadcasting  is  best 
for  America. 

We  all  agree  that  the  Army  per- 
sonnel we  met  were  of  high  caliber 
and  high  purpose. 

We  were  all  impressed  with  the 
recording  machine  we  saw  in  Paris 
and  Luxembourg  and  that  the 
recording  machines  (magnetephon) 
we  saw  in  Berlin  and  Bad  Ham- 
burg were  of  amazing  quality. 

We  all  agree  that  the  standard 
of  over-all  program  quality  and 
method  of  presentation  in  Europe 


Mr.  Novik 

is  far  behind  our  network  stand- 
ards. 

But,  having  said  all  that,  I 
must  add  that  it  is  illogical  and 
unfair  to  compare  present  Ameri- 
can and  European  radio  on  the 
same  basis.  European  radio,  like 
European  life,  is  at  its  lowest.  We 
(Continued  on  page  89) 


Sellers  of  Sales 


LITTLE     did     Abe  Lincoln 
dream  that  one  of  his  dis- 
tant   relatives   would   be  a 
time  buyer,  but  that  didn't 
deter  Joseph  Steven  Lincoln,  who 
buys  time  for  Young  &  Rubicam, 
New  York. 

Born  in  1911  in  Ridgewood,  N.  J., 
Joe  started  his  bus- 
iness career  in  the 
local  postoffice,  but 
after  a  year  he 
moved  to  Wall 
Street  (1931)  as  a 
clerk  for  Waddill 
Catching  s.  Two 
years  later  he  be- 
came a  program  di- 
rector for  Wired  Ra- 
dio, now  Muzak.  Mr. 
Catchings  was  then 
president  of  Muzak. 
Joe  spent  two  years 
in  Cleveland  for  the 
company.  Then  he 
was  transferred 
back  to  New  York 
as  manager  of  Mu- 
zak Recording 
Studios. 

From  1938  until  1944  Joe  was 
chief  timebuyer  at  Erwin  Wasey 
&  Co.,  held  the  same  position  at 
Donohue  &  Co.,  and  was  business 
manager  for  Lennen  &  Mitchell. 
In  April,  1945  Joe  took  over  his 
present  post  of  timebuyer  for 
Young  &  Rubicam.  He  handles  the 


following  accounts:  Lipton  Tea  & 
Soup,  Birds  Eye  Products,  Lever 
Brothers  (Swan),  Benrus  Watches, 
Fletcher's  Castoria,  Packard  Mo- 
tor Car  and  Ansco  Film. 

His  duties  with  Y  &  R  also 
include  supervision  of  television  for 
the  agency's  station  relations  de- 
partment. Negotia- 
tions are  now  under 
way  for  three  of  his 
accounts  to  use  tele- 
vision. "Indications 
are  that  sponsors 
are  willing  to  spend 
jrfSjF  money  on  television," 
Joe  revealed,  "for 
j  experimental  pur- 
poses, particularly 
products  that  can 
benefit  from  a  dis- 
play angle." 

Joe  was  married 
in  1935  to  the  for- 
mer Blanche  Zim- 
merman of  Ridge- 
wood, N.  J.,  where 
the  Lincolns  now 
e  own     their  home. 

Energetic  Joe's  fa- 
vorite relaxation  is  to  remodel  his 
house.  He  enjoys  painting,  ham- 
mering and  puttering  about  the 
house.  A  magnificent  tribute  to  his 
"house-puttering"  talents  is  the 
swimming  pool  he  built  at  the  back 
of  his  home.  In  his  spare  moments, 
Joe  likes  to  camera-jaunt  for  scenic 
photographs. 


Drew 

300  to  500 
people 

every  Saturday 


Another  WWDC 
achievement  in  radio 

The  Carrier  Service  Quiz 
Show  did  it !  Called  "A  Penny 
for  Your  Thoughts,"  it  drew 
from  300  to  500  people  in  the 
seven  civilian  halls  at  Arling- 
ton Farms.  And  that  happen- 
ed every  Saturday  night. 

Withdrawn  for  the  summer 
months,  Carrier  Service  Shops 
went  back  on  the  air  in 
September. 

Another  local  merchant 
proved  the  pulling  power  of 
WWDC. 

How  about  you?  It's  worth 
trying  with  WWDC. 

WWDC 

the  big  sales  result 
station  in  Washington,  D.  C. 

Represented  nationally  by 

WEED  &  COMPANY 


Page  10     o     October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


BALANCE  BUILDS 

a  CONTINUOUS  AUDIENCE 

AS  the  result  of  giving  listeners  the  kind  of  programs  they  want  to  hear, 
WOV  has  built  a  continuous,  well  balanced,  around-the-clock  listener 
audience,  night  and  day.  In  the  daytime,  WOV  overwhelmingly  dominates  pis 
metropolitan  New  York's  great  Italian-speaking  audience  of  520,000  radio  f||g 
homes.  And  in  the  evening,  during  Hooper  checking  hours,  WOV  delivers 
one  of  the  largest  metropolitan  audiences  of  any  New  York  independent  mm 
station,  at  less  than  half  the  cost  of  the  next  ranking  station.  WOV  is  the 
key  to  two  New  York  radio  audiences.     Use  it  to  influence  the  buying 
decisions  in  America's  first  market. 

RALPH  N.  WEIL,  General  Manager 
JOHN  E.  PEARSON  CO.,  Nor"l  Rep. 

New  York 


IENT  ON 


CINCINNATI  2,  OHIO 

BASIC  AMERICAN  BROADCASTING  COMPANY 

This  is  the  fourth  in  a  series  of  advertisements  inspired  by  WSAI's  pride  in  the  quality  and  prominence  of  its  national  and  local  advertisers. 

Next:  CINCINNATI 


Page  12    •     October  29,  1945 


ROADCASTING    •    Broadcast  Advertising 


Thanks  ibr  those  bonnets  ! 


ASHTON  STEVENS, 

Chicago  Herald-American : 
"A  gorgeous  radio  show  under  the 
sponsorship  of  U.  S.  Steel." 


SI  STEINHAUSER, 

Pittsburgh  Press : 
"We  were  spellbound.  We  have 
seen  a  lot  of  broadcasts,  but  this  one 
was  one  of.  the  greatest  dramatic 
performances  of  radio." 


RANALD  SAVERY, 

Montreal  Star: 
"Certainly  this  combination  of  tal- 
ent in  producing  and  acting  gives 
the  air  productions  a  good  start." 


WILLIAM  F.  McDERMOTT, 

Cleveland  Plain  Dealer: 
"The  Theatre  Guild  began  a  new 
series  of  high  type  plays  under 
auspices  of  United  States  Steel. 
What  a  combination!" 


BEN  GROSS,  New  York  News: 
"After  having  heard  two  of  these 
presentations,  an  unprejudiced  lis- 
tener must  admit  that  the  Guild 
hour  proves  by  far  the  most  adult 
and  interesting  dramatic  fare  ever 
heard  on  the  radio." 


BLANCHE  GOUFFAUT, 

Dayton,  Ohio,  News: 
"The  radio  debut  of  The  Theatre 
Guild  is,  we  feel,  of  momentous 
importance  to  radio  listeners  who 
appreciate  drama. ' ' 


GLORIA  TAMMEN, 

Yankton  S.  D.  Press  &  Dakotan  : 
"One  of  the  most  outstanding  pro- 
grams ever  to  be  introduced  to  a 
radio  audience." 


JACK  O'BRIAN, 

Associated  Press  Drama  Editor: 
"As  might  be  expected  when  two 
giants  in  their  respective  spheres 
get  together,  the  initial  broadcast 
of  The  Theatre  Guild  on  the  Air 
was  a  notable  event,  both  for  radio 
and  its  weighty  sponsor,  the  United 
States  Steel  Corporation." 


VARIETY: 

"Such  new  ventures  as  the  Theatre 
Guild  on  the  Air  series  are  seen  as 
hypoing  an  interest  in  the  theatre 
bringing  legit  to  millions  who  never 
had  access  to  it  before  and  inciden- 
tally, adding  immeasurably  to  the 
country's  culture." 


HARRIET  VAN  HORNE, 

N.  Y.  World-Telegram: 
"The  Theatre  Guild  on  the  Air  pro- 
vided an  excellent  hour  of  entertain- 
ment." 


Coming... 

KATHARINE  HEPBURN 

PAUL  MUNI 

TALLULAH  BANKHEAD 

FREDRIC  MARCH 

* 

EDWARD  G.  ROBINSON 

ALFRED  LUNT 

LYNN  FONTANNE 

ETHEL  BARRYMORE 

BURL  IVES 

BURGESS  MEREDITH 

* 

PAULETTE  GODDARD 

WALTER  WINCHELL: 

"The  Thittir  Guild's  radio  grease- 
painting  came  through  with  a  dra- 
matic workout  which  should  put 
muscles  into  the  airwaves'  flabby 
make-believe  rep." 


ADELE  HOSKINS, 

Chicago  Daily  News  : 
"The  steel-sponsored  program  bodes 
well  to  become  one  of  the  finest  en- 
tertainment shows  on  the  air." 


CLEVELAND  PRESS: 

"The  top  program  of  the  fall  season 
is  the  Theatre  Guild  series." 


TOM  TYRELL, 

San  Francisco  Shopping  News : 
"  'Theatre  Guild'  is  regarded  in  radio 
circles  as  the  event  of  the  season,  for 
it  opens  another  hour-long  dramatic 
series,  something  that  should  add 
considerable  stature  to  the  prestige 
of  the  broadcasting  arts." 


EDWIN  LEVIN,  PM: 

"It  was  good  broadcast  entertain- 
ment." 


SACRAMENTO  BEE: 

"Every  once  in  a  while  something 
really  'great'  takes  place  in  the 
entertainment  world;  such  an  event 
is  the  new  American  Broadcasting 
Company  presentation,  Theatre 
Guild  on  the  Air." 


JACK  GOULD, 

New  York  Times  : 
"To  The  Theatre  Guild  go  thanks 
for  a  dramatic  series  which  holds 
every  promise  of  being  one  of  the 
season's  more  stimulating  and  adult 
presentations." 


The  Theatre  Guild  on  the  Air 

sponsored  by 

UNITED    STATES    STEEL  CORPORATION 


EVERY  SUNDAY  NIGHT  AT  10,  COAST  TO  COAST  OVER  184  STATIONS  OF  THE  AMERICAN  BROADCASTING  COMPANY 


CM 


Come  Aack  to  F&P, 

Commander  Arthur  J.  Barry,  Jr.! 


* 


AFTER  three  years,  thirteen  days  and  twelve  hours  of  a  fast-moving, 
L  exciting  and  successful  career  first  as  Lieutenant  and  then  Lt.  Com- 
mander in  the  U.  S.  Navy  (the  last  sixteen  months  as  Radar  Officer  and 
Fighter  Director  of  an  aircraft  carrier — two  battle  stars)  our  own  Art  Barry 
comes  back  to  the  New  York  Office  on  Monday,  October  29! 

Whoopee ! 

Prior  to  1942,  Art  was  for  nearly  four  years  one  of  the  most  capable  and 
successful  men  in  our  organization,  and  we  know  that  his  return  will  be 
hailed  as  joyously  by  many  of  you  agencies  and  advertisers  as  it  will  be  by 
us.  Welcome  home,  Art,  blast  yer  sidelights! 


FREE  &  PETERS,  inc. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  Griswold  St.  SAN  FRANCISCO:  11 1  Sutter  HOLLYWOOD:  633/  Hollywood  ATLANTA:  322  Palmer  Bldg. 
Franklin  6*73  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  2151  Main  5667 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY  CINCINNATI 

KDAL  DULUTH 

WDAY   FARGO 

WISH  INDIANAPOLIS 

WJEF-WKZO     .   .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE  LOUISVILLE 

WTCN    .   .  .MINNEAPOLIS-ST.  PAUL 

WMBD   PEORIA 

KSD  ST.  LOUIS 

WFBL   SYRACUSE 

.  .  .  IOWA  . .  . 

WHO  DES  MOINES 

WOO  DAVENPORT 

KMA  SHENANDOAH 

.  .  . SOUTHEAST  .  .  . 

WCBM  BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

KOB  ALBUQUERQUE 

KEEW  BROWNSVILLE 

KRIS   CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL  TULSA 

.  .  .  PACIFIC  COAST    .  . 

KOIN  PORTLAND 

KIRO   SEATTLE 

and  WRIGHT-SONOVOX,  Inc. 


Page  14    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


BROADCASTING 


BROADCAST  ADVERTISING 


VOL.  29,  No.  18 


WASHINGTON,  D.  C,  OCTOBER  29,  1945 


$5.00  A  YEAR— 15c  A  COPY 


FCC  Sets  231  AM  Cases;  Uses  CBS  FM  Plan 

Involves  184  New 
AM  Stations, 
47  Changes 


By  JACK  LEVY 

DIPPING  into  its  huge  backlog  of 
applications,  the  FCC  last  week 
authorized  conditional  grants  for 
64  new  FM  stations  and  designated 
for  hearing  231  requests  for  new 
standard  stations  and  for  changes 
in  frequency  or  power. 

The  Commission's  actions  with 
respect  to  FM  constituted  the  first 
authorizations  for  new  outlets  in 
nearly  four  years  and  furnished 
tangible  evidence  of  its  determina- 
tion to  get  the  service  started  as 
soon  as  possible.  While  it  is  un- 
likely that  many  of  the  grantees 
will  receive  their  construction  per- 
mits for  several  months,  because 
of  engineering  examination  re- 
quired, sufficient  impetus  was  given 
to  enable  most  of  the  stations  to 
get  into  operation  by  next  sum- 
mer. 

Consolidated  Hearings 

In  the  standard  broadcast  field, 
the  Commission  committed  itself  to 
a  program  calling  for  61  consoli- 
dated hearings,  the  heaviest  sched- 
ule it  has  set  for  itself  in  its  his- 
tory. These  hearings  involve  ap- 
plications for  184  new  stations  in 
every  section  of  the  country  and 
47  requests  for  changes  in  assign- 
ments of  existing  stations. 

The  combined  actions  taken  by 
the  Commission  on  nearly  300  of 
its  backlog  of  over  1400  applica- 
tions bore  out  the  prediction  in 
the  Oct.  22  issue  of  Broadcasting 
that  only  a  portion  of  the  applica- 
tions would  be  granted  by  the  end 
of  the  year  and  that  many  would 
be  designated  for  hearing.  Thus 
far,  approximately  one-fifth  of  the 
applications  acted  upon  have  re- 
ceived grants. 

Although  it  has  already  made  a 
substantial  dent  in  its  case  load 
in  scarcely  more  than  two  weeks 
since  resuming  normal  licensing 
operations,  it  is  understood  that 
a  strong  pace  will  be  maintained 
during  the  next  two  months,  with 
fairly  large  batches  of  applications 
designated  for  hearing  or  granted 
every  week  or  two  for  new  FM, 
standard  and  television  stations. 

The  Commission's  objective,  it 
was  learned,  is  to  take  some  action 
on  all  pending  applications  before 
the  end  of  the  year,  issuing  out- 
right or  conditional  grants  or  des- 
ignating cases  for  hearing.  This 


What  the  FCC  Action  Means 

FM  Stations — Commission  authorized  conditional  grants 
for  64  new  stations,  enabling  applicants  to  proceed 
with  preliminary  plans  for  programming,  personnel, 
studios,  etc.,  but  does  not  permit  transmitter  pur- 
chase. Frequencies  to  be  assigned  probably  in  sev- 
eral months. 

AM  Stations — Commission  designated  184  applications 
for  new  stations  for  hearing.  A  schedule  of  61  con- 
solidated proceedings,  beginning  in  December,  will 
be  set  up  within  30  days  to  hear  applicants  and  in- 
terveners. Doubtful  that  bulk  of  cases  can  be  cleared 
before  Spring.  Hearings  will  be  held  in  various 
cities,  depending  on  number  applications  involved. 

FM  Assignments — The  Commission  adopted  the  CBS  al- 
location plan  as  a  basis  for  assigning  frequencies  for 
FM  metropolitan  stations  in  Area  I.  Immediate  effect 
is  to  change  assignments  of  22  existing  stations  in 
New  York,  Philadelphia,  and  other  cities. 


does  not  mean,  however,  that  there 
can  be  action  by  that  time  on 
those  cases  which  have  been  des- 
ignated for  hearing  or  which  will 
have  been  heard  in  view  of  the 
time  which  must  elapse  under  the 
Commission's  rules  before  "hear- 
ing" cases  can  be  decided. 

Provide  Sample 

The  Commission  actions  last 
week  provided  a  taste  of  what  is 
in  store  for  radio  lawyers  and  en- 
gineers in  the  way  of  hearings. 
Within  a  month  dates  will  be  set 
for  the  61  consolidated  proceedings 
just  designated.  If  the  hearings 
were  held  simultaneously,  there 
would  not  be  sufficient  Commission 
personnel  to  handle  the  load.  Nor 
is  it  likely  that  legal  and  engineer- 
ing consultants  would  be  able  to 
represent  their  various  clients,  with 
so  many  hearings  going  on  at  the 
same  time. 

In  view  of  these  difficulties,  it 
appeared  likely  that  the  Commis- 
sion will  project  a  schedule  of  per- 
haps 20  to  25  a  month,  beginning 
in  December.  At  this  rate  the 
standard  applications  designated 
for  hearing  last  week  could  be 
cleared  within  three  months.  How- 
ever, with  many  more  cases  to  be 
designated  for  hearing — and  it  is 
practically  certain  that  a  large 
number  of  FM  and  television  appli- 
cations will  be  so  handled — the 
number  of  hearings  may  necessi- 
tate a  lengthy  running  schedule. 

Because  of  the  fact  that  most 
of  the  hearings  involve  groups  of 
applicants  in  particular  sections  of 


the  country,  and  for  reasons  of 
convenience,  it  is  probable  that 
many  of  the  proceedings  will  be 
held  in  the  cities  nearest  the  ap- 
plicants. Where  the  consolidated 
hearing  involves  applicants  in  va- 
rious parts  of  the  nation,  as  in 
the  case  of  applications  for  re- 
gional channels,  the  proceedings 
will  be  held  in  Washington.  The 
hearings  will  last  from  one  day 
to  a  week,  depending  on  the  num- 
ber of  applicants. 

In  announcing  its  actions  on 
standard  broadcast  applications, 
the  Commission  explained  that  the 
cases  were  consolidated  because  of 
obvious  problems  of  objectionable 
interference.  It  pointed  out  that  be- 
cause of  the  great  number  of  cases 
now  pending  it  was  not  possible  in 
every  instance  to  determine  the  in- 
terference which  may  be  expected 
with  existing  services  or  marginal 
problems  of  interference  with  other 
applications  for  stations. 

Specific  Issues 

"In  some  cases,  therefore,"  the 
Commission  said,  "specific  issues 
covering  such  problems  will  not  be 
included  among  the  other  issues 
upon  which  notices  of  hearings  are 
to  be  promulgated.  Therefore,  if 
any  licensee  or  applicants  believe 
that  the  granting  of  any  of  the 
applications  involved  in  these  hear- 
ings would  adversely  affect  their 
existing  or  proposed  broadcast 
services  due  to  the  probability  of 
objectionable  interference,  such 
parties  may  file  petitions  requesting 
(Continued  on  page  81) 


BROADCASTING    •    Broadcast  Advertising 


64  FM  Stations 
Get  Conditional 
Grants 

(See  Table  on  page  U8) 

CLOSE  on  the  heels  of  its  action 
in  authorizing  conditional  grants 
to  64  FM  stations,  the  FCC  last 
week  adopted  the  CBS  allocation 
proposal  as  a  basis  for  assigning 
frequencies  for  metropolitan  sta- 
tions in  Area  I  (New  York,  south- 
ern New  England  and  Middle  At- 
lantic area). 

By  this  action,  the  Commission 
made  changes  in  the  assignments 
of  22  existing  stations  in  the  area, 
reshuffling  the  frequencies  in  New 
York  City  along  the  broad  lines 
proposed  by  CBS  to  equalize  cover- 
age of  all  the  stations.  Five  sta- 
tions, including  the  four  owned  by 
networks,  were  assigned  the  chan- 
nels proposed  by  CBS,  three  were 
permitted  to  retain  the  channels 
originally  proposed  by  FCC,  and 
three  were  given  other  channels  in 
conformity  with  their  requests. 

Changes  were  also  made  in  as- 
signments in  Philadelphia,  Schenec- 
tady, Boston,  Springfield,  Worces- 
ter, Binghamton   and   Mt.  Wash- 
ington,  N.   H.   New  assignments 
given  existing  stations  are: 
WNBF-FM  Binghamton  96.3 
WBZ-FM  Boston  100.7 
KYW-FM  Philadelphia  100.3 
WCAU-FM  Philadelphia  102.7 
WFIL-FM  Philadelphia  103.1 
WIP-FM  Philadelphia  97.5 
WIBG-FM  Philadelphia  97.1 
WPEN-FM  Philadelphia  99.5 
WGFM  Schenectady  100.7 
WBCA  Schenectady  101.1 
WBZA-FM  Springfield  97.1 
WTAG-FM  Worcester  102.7 
WGTR  Worcester  103.1 
WFMN  Alpine,  N.  J.  98.9 
WQXQ  New  York  97.7 
WGYN  New  York  96.1 
WNYC-FM  New  York  94.5 
WBAM  New  York  96.5 
WABC-FM  New  York  96.9 
WEAF-FM  New  York  97.3 
WAAW  Jersey  City  94.1 
WMTW  Mt.  Washington  98.1 
The  commission  declared  that  its 
examination  of  the  CBS  plan  indi- 
cated that  more  of  the  channels 
assignable  to  New  York  will  have 
approximately  the  same  coverage 
than  is  possible  under  the  FCC 
proposal  but  that  some  of  the  chan- 
nels assigned  to  other  cities  will 
have  a  somewhat  smaller  service 
area  beyond  the  1000  uv/m  con- 
tour. The  CBS  claim  that  average 
(Continued  on  page  84) 

October  29,  1945    •    Page  15 


NAB,  FMBI  Link  Forces  to  Face  Petrillo 


Groups  Will  Hold 
Meet  to  Take 
Up  Edict 

NATIONAL  Assn.  of  Broadcasters 
and  FM  Broadcasters  Inc.  linked 
forces  late  last  week  to  face  their 
first  big  test  together — the  FM- 
music  mandate  delivered  by  AFM. 

A  meeting  of  representatives  of 
NAB,  FMBI  and  other  industry 
elements  was  slated  for  1  p.m.  Tues- 
day (Oct.  30)  in  Washington,  to 
discuss  AFM's  edict  to  the  net- 
works demanding, 
employment  of 
double  crews 
whenever  mu- 
sicians play  si- 
multaneously for 
FM  and  AM.  A 
joint  committee 
of  NAB  and 
FMBI,  completed 
only  a  week  be- 
fore, convenes 
Wednesday  to 
consider  combined  operations  of 
FMBI  and  NAB. 

The  AFM  action — which  threat- 
ened to  nullify  efforts  of  the  radio 
industry,  FCC,  and  manufacturers 
to  get  FM  broadcasting  speedily 
under  way — was  expected  also  to 
result  in  more  unified  industry- 
wide support  of  legislation  to  limit 
AFM  powers  and  perhaps  in  a  re- 
vival of  thinking  toward  establish- 
ment of  competitive  FM  networks. 

FMBI  President  Walter  Damm, 
vice-president  in  charge  of  radio, 
Milwaukee  Journal  stations 
WTMJ  WMFM,  declared  that  "un- 
less this  matter  is  promptly  cleared 
up  it  is  my  opinion  that  hundreds 
of  present  applicants  will  indefi- 
nitely defer  going  into  FM  and 
that  FM  as  a  whole  will  be  dras- 
tically retarded." 

First  result  of  the  AFM  edict 
was  the  major  networks'  rejection 


Mr.  Damm 


of  the  demand  and  discontinuance, 
effective  today  (Oct.  29),  of  dual 
AM-FM  transmission  of  musical 
programs.  Notices  to  that  effect 
were  sent  out  by  the  networks 
to  their  affiliated  stations  follow- 
ing receipt  of  the  following  tele- 
gram from  AFM  President  James 
C.  Petrillo: 

"This  is  to  advise  you  that  after 
the  meeting  between  your  company 
and  the  AFM  held  in  my  office 
[Broadcasting,  Oct.  22],  the  matter 
was  further  discussed  and  we  came 
to  the  final  conclusion  that  begin- 
ning Monday,  Oct.  29,  1945,  wher- 
ever musicians  play  for  FM  broad- 
casting and  AM  broadcasting  si- 
multaneously, the  same  number  of 
men  must  be  employed  for  FM 
broadcasting  as  are  employed  for 
AM  broadcasting,  which  means  a 
double  crew  must  be  employed. 
Kindly  govern  yourself  accord- 
ingly." 

Union  sources  indicated  it  would 
not  be  enough  for  a  broadcaster 
merely  to  pay  a  "stand-by  fee" 
equaling  the  total  pay  of  a  second 
crew  of  musicians  but  that  he 
would  have  to  hire  the  additional 
men  themselves.  Independent  sta- 
tions were  not  immediately  drawn 
into  the  controversy. 

Audience  Limited 

Industry  took  the  position  that 
the  cost  of  employing  double  musi- 
cal crews,  ranging  from  a  single 
musician  to  100  men  or  more  in  a 
symphony  orchestra,  is  obviously 
impractical  now,  since  the  FM  audi- 
ence is  so  limited  and  most  re- 
ceivers equipped  for  FM  are  com- 
bination sets  which  also  provide 
AM  reception. 

Effect  of  the  demands,  particu- 
larly if  they  are  extended  to  in- 
clude local  programs  on  individual 
(Continued  on  page  87) 


Editorial  Comment 

EDITORIAL  reaction  to  AFM  President  James  C.  Petrillo's  latest 
demands  included: 

From  New  York  Times,  Oct.  25,  titled  "Mr.  Petrillo  Again" — 
".  .  .  The  only  result  can  be  to  retard  the  development  of  FM 
and  deprive  the  public  of  better  reception.  .  .  .  The  musicians  have 
had  nothing  to  do  with  this  [FM]  improvement  in  technology. 
Moreover,  there  has  been  advanced  no  evidence  that  this  develop- 
ment will  result  in  the  unemployment  of  musicians.  Any  excuse 
offered  on  the  basis  of  technological  unemployment,  therefore,  falls 
to  the  ground  and  is  merely  an  excuse  to  justify  Mr.  Petrillo's 
arbitrary  actions  to  create  useless  jobs.  Certainly  a  situation  which 
makes  it  possible  for  one  man  to  exercise  this  power  calls  for 
remedial  action.  Our  one-sided  labor  laws  basically  are  the  founda- 
tion for  Mr.  Petrillo's  strength.  This  latest  action  ...  is  another 
illlustration  of  the  urgent  need  for  revision  of  these  laws." 

From  Washington  News,  Oct.  25,  titled  "Don't  Get  Mad  at 
Petrillo"— 

".  .  .  there's  no  use  in  getting  mad  at  Mr.  Petrillo.  He  is  acting 
within  his  rights,  as  defined  by  the  Supreme  Court  of  the  United 
States.  ...  It  might  do  some  good  to  get  mad  at  Congress,  and 
to  be  vocal  about  it.  For  Congress,  although  it  has  the  authority 
and,  we  think,  the  duty  to  act,  has  never  done  anything  to  correct 
the  damage  done  by  those  Supreme  Court  decisions." 


Porter  Gives  Home  Folk  Simple 
Formula  for  Station  Operation 


Drawn  for  Broadcasting  by  Sid  Hi 
"Can't  you  do  anything  about  his  reed  slap,  Bert!" 
Page  16    •    October  29,  1945 


PAUL  PORTER,  the  Winchester, 
Ky.  boy  who  came  to  be  chairman 
of  the  FCC,  went  home  Thursday 
night  and  told  the  first  annual 
meeting  of  the  Kentucky  Broad- 
casters Assn.  that  there  were  only 
three  things  to  watch  in  operation 
of  a  radio  station.  Those  three, 
according  to  Mr.  Porter,  are  free- 
dom from  domination,  either  by 
Government  or  by  advertisers,  edi- 
torial freedom  and  fairness  to  all, 
even  to  the  minorities  which  dis- 
like radio  programs  as  they  are 
presented. 

The  "significant"  speech  which 
many  broadcasters  were  expecting 
didn't  materialize.  Mr.  Porter  just 
went  home,  assured  all  licensees  of 
a  fair  deal  when  they  got  to  Wash- 
ington and  cautioned  them  that  if 
they  didn't  regulate  their  own 
business  they  would  be  regulated 
by  Washington. 

How  to  regulate  their  own.  busi- 
ness he  left  to  them,  and  he  indi- 
cated that  leaving  their  business 
to  them  was  the  plan  of  the  Com- 
mission as  long  as  they  didn't 
overstep  the  bounds  of  good  taste 
and  fair  practice. 

The  broadcasters  heard  Mr. 
Porter  at  a  dinner  meeting  at  the 
Brown  Hotel  following  a  business 
meeting  in  the  morning  at  WAVE 
and  another  day  at  the  race  track, 
at  which  they  sought  to  recoup 
their  fortunes. 

Mr.  Porter  was  made  first  hon- 
orary member  of  the  Kentucky 
Broadcasters  Assn.,  and  Leonard 
Asch,  who  received  a  tribute  from 
Mr.  Porter  as  a  pioneer  in  fre- 
quency modulation,  was  given  a 
vote  of  thanks  for  having  brought 
the  story  of  FM  to  the  Kentuckians 


in  two  sessions.  Mr.  Asch  is  the 
operator  of  WBCA  (FM)  Schen- 
ectady. 

KBA  is  planning  a  second  meet- 
ing during  the  winter.  The  asso- 
ciation was  formed  at  the  session 
of  representatives  of  all  Ken- 
tucky commercial  broadcasting  sta- 
tions. The  two-day  session  of  the 
organization,  at  which  the  four 
Louisville  stations,  WHAS  WAVE 
WGRC  WINN,  were  hosts, 
adopted  a  constitution  much  like 
that  of  the  Florida  association, 
and  at  the  same  time  barred  from 
active  membership  all  but  com- 
mercial stations.  Officers  elected 
were  Hugh  Potter,  WOMI  Owens- 
boro,  president;  Ed  Willis,  WLAP- 
Lexington,  first  vice-president; 
Harry  McTigue,  WINN  Louisville, 
second  vice-president;  and  Harry 
Callaway,  administrative  manager 
of  WHAS  Louisville,  secretary  and 
treasurer. 

An  executive  committee  of  F. 
Ernest  Lackey,  WHOP  Hopkins- 
ville;  Ken  Given,  WLBJ  Bowling 
Green,  and  Francke  Fox  of  WHLN 
Harlan,  was  named,  and  the  execu- 
tive committee  named  various  other 
committees. 


VIDEO  COMPETITION 
FAVORED  BY  PORTER 

PAUL  PORTER  last  week  went 
on  record  as  favoring  wide  open 
competition  between  black  and 
white  television  in  the  low  fre- 
quencies, and  color  television  in 
high  frequencies.  In  addressing  the 
Radio  Council  of  Greater  Cleve- 
land, he  said  he  felt  black  and 
white  television  was  ready  and  that 
high  frequency  television  was  in 
the  experimental  stage. 


BROADCASTING    •    Broadcast  Advertising 


Entire  Nation  Pays  Tribute  to  Radio 


Army  Hour  Will  Present 
'Thank  You'  To 
Industry 

IN  A  THOUSAND  communities 
all  over  the  nation  tribute  will  be 
paid  to  the  public  service  record  of 
broadcasting  during  National  Ra- 
dio Week,  Nov.  4-10,  climaxing  the 
year-long  observation  of  radio's 
25th  anniversary.  And  in  countless 
thousands  of  broadcasts — network 
and  local — the  industry  will  tell 
the  public  its  own  story  of  the 
quarter-century. 

Participating  in  the  week-long 
ceremonies  will  be  high  Government 
officials,  including  possibly  the 
President  and  Congress,  military 
leaders,  educators,  civic  spokesmen 
and  other  local  representatives. 
They  will  participate  in  dinners, 
luncheons,  advertising  club  meet- 
ings and  similar  ceremonies.. 

Sponsoring  the  week's  celebra- 
tion is  Radio  Manufacturers  Assn. 
which  is  perfecting  plans  for  par- 
ticipation of  electronic  manufac- 
turers and  thousands  of  distribu- 
tors. 

Army  recognition  will  come  Nov. 
4  during  the  Army  Hour  on  NBC, 
3:30-4  p.  m.  The  program  will 
take  the  form  of  a  "thank  you" 
to  broadcasting.  Accepting  the 
Army's  tribute  will  be  Justin  Mil- 
ler, NAB  president,  who  will  speak 
during  the  broadcast. 

To  depict  radio's  war  achieve- 
ments, the  Army  Hour  will  show 
what  broadcasting  networks  and 


SIXTEEN  more  quarter-hours  per 
week,  on  a  52-week  basis,  have 
been  ordered  by  Joske  Department 
Store,  large  San  Antonio  retailer 
now  conducting  a  one-year  clinical 
test  of  radio  advertising  in  co- 
operation with  the  NAB  and  the 
five  San  Antonio  broadcast  sta- 
tions. 

The  Joske  action  was  taken  on 
recommendation  of  the  clinical 
committee,  headed  by  Lewis  H. 
Avery,  who  recently  retired  as 
NAB  Director  of  Broadcast  Ad- 
vertising to  enter  the  representa- 
tive field,  and  Lt.  Col.  Frank  E. 
Pellegrin  (retired),  new  director 
and  Mr.  Avery's  predecessor.  The 
two  conducted  an  inspection  tour 
at  the  store  Oct.  12-20  to  observe 
results  of  the  test  after  nine 
months  of  operation. 

New  broadcasts,  designed  to 
iround  out  the  extensive  Joske 
radio  promotion,  include  a  Monday- 
Friday  8:30-45  a.  m.  musical  strip 
with  m.  c;  Monday-Saturday 
11:45-12  noon  musical  strip;  Sun- 
day musical  program  2-2:30  p.  m.; 
Monday,  Wednesday,  Friday  musi- 
cal quarter-hour  7:15-7:30  a.  m. 


stations  have  done  to  facilitate 
winning  of  a  worldwide  war;  ex- 
press appreciation  for  the  tech- 
niques it  borrowed  to  promote  prop- 
aganda operations  and  troop  en- 
tertainment abroad;  show  how  net- 
work and  station  correspondents 
covered  the  war;  pay  tribute  to 
communication  companies  that  car- 
ried heavy  traffic  loads. 

Pickups  will  be  made  from  Eu- 
rope and  the  Pacific.  One  will  dem- 
onstrate how  troop  entertainment 
stations  operate.  Psychological  war- 
fare will  be  shown  in  actual  opera- 
tion. 

Participation  of  Radio  Manufac- 
turers Assn.,  as  sponsor  of  the 
Radio  Week  plan,  was  mapped  out 
Thursday  at  a  meeting  of  the  RMA 
Advertising  Committee  held  at  the 
Westinghouse  Radio  Stations  Inc. 
offices  in  Philadelphia.  RMA  will 
donate  to  the  NAB  a  silver  stat- 
uette symbolic  of  25  years  of  radio. 

Receiving  set  dealers  and  manu- 
facturers already  have  been  briefed 
on  their  part  in  the  celebration  and 
store  windows  around  the  country 
will  display  banners  and  other  suit- 
able material.  Local  luncheons  will 
be  held  at  which  station,  civic,  re- 
tailer, educational  and  other 
groups  will  participate.  Stations 
have  been  preparing  special  radio 
week  programs  and  promotion. 

Members  of  the  RMA  committee 
decided  to  lend  their  personal  ef- 
forts as  sales  managers  of  manu- 
facturing concerns  to  augment  the 
projects  already  under  way,  work- 
ing under  direction  of  W.  B.  Mc- 


New  programs  start  immediately. 

The  store  has  been  using  over 
30  quarter-hours  per  week  as  well 
as  five  five-minute  periods  and  an- 
nouncements. 

Though  Joske  officials  refuse  to 
comment  on  results  of  the  clinic 
after  nine  months,  it  is  understood 
the  test  is  progressing  satisfac- 
torily. At  the  end  of  the  12-month 
test  Dec.  31  a  series  of  statistical 
studies  will  show  actual  results, 
providing  a  clear  picture  of  radio's 
efficacy  as  a  medium  for  retailers. 

Study  of  nine-month  results  will 
be  started  Nov.  1  by  a  nationally 
known  auditing  firm.  Another 
study  will  be  made  in  January  for 
the  last  quarter  and  for  the  en- 
tire year.  From  these  studies  de- 
tailed reports  will  be  drafted  on 
aspects  of  the  clinical  test. 

A  large  fund  of  information  on 
the  use  of  radio  by  retailers  will 
come  out  of  the  year's  operation. 
Results  of  different  types  of  ren- 
dition will  be  available,  along  with 
conclusions  on  effective  time  of  day, 
type  of  audience,  power  of  sales 
and  institutional  copy,  etc. 


Gill,  advertising  manager  of  West- 
inghouse Radio  Stations  Inc. 

Tentative  plans  were  drawn  up 
for  a  nationwide  broadcast  of  cere- 
monies at  which  the  statuette  will 
be  formally  presented  by  RMA  to 
NAB,  with  Justin  Miller,  NAB 
president,  accepting  the  statuette 
on  behalf  of  the  industry. 

Attending  the  RMA  committee 
meeting  were  John  S.  Garceau, 
Farnsworth  Television  &  Radio 
Corp.,  chairman  of  committee; 
Stanley  Manson,  Stromberg-Carl- 
son  Co.;  S.  D.  Mahan,  Crosley 
Corp.;  Douglas  Elgin,  Galvin  Mfg. 
Corp.;  Georges  Faurie,  Westing- 
house  Electric  Corp.;  L.  E.  Pettit, 
General  Electric  Co.;  Julius  Haber, 
RCA  Victor  Division;  John  Gelli- 
gan,  Philco  Corp.;  Bond  Geddes, 
RMA  executive  v-p  and  general 
manager;  Theodore  R.  Sills  a,nd  E. 
N.  Moore,  publicity  counsel. 

Egolf  Questionnaire 

Willard  D.  Egolf,  NAB  dir.ector 
of  public  relations,  who  has  di- 
rected the  NAB's  participation  in 
the  Radio  Week  project,  last  week 
sent  a  questionnaire  to  public 
relations  officers  of  the  armed 
services  as  well  as  U.  S.,  civic 
and  social  service  organizations 
throughout  the  nation. 

In  the  questionnaire  he  pointed 
out  that  some  900  stations  will  be 
putting  on  special  announcements 
during  the  week  and  suggested  that 
these  announcements  could  be  tied 
into  history  and  activities  of  the 
organizations.  They  were  asked  to 
provide  the  information  by  Oct. 
31  to  permit  preparation  of  spe- 
cial announcements  incorporating 
the  historic  material  received. 
These  announcements  would  take 
the  form  of  salutes  to  the  organi- 
zations. 

Questions  call  for  anniversary 
data,  service  rendered  to  organi- 
zation by  radio,  greatest  aid  ren- 
dered at  any  time  by  radio,  sug- 
gested material  to  be  used  in 
salutes. 

Transcribed  programs  honoring 
radio  would  be  carried  on  the  Pa- 
cific Ocean  Network  of  Armed 
Forces  Radio  Services  under  a  plan 
proposed  to  the  NAB  by  Edward 
Truman,  chief  clerk  for  AFRS  at 
Honolulu  headquarters.  He  offered 
to  forward  to  network  stations 
providing  entertainment  for  troops 
any  transcribed  programs  sent  by 
stations.  He  is  production  man- 
ager of  Cowles  stations  on  mili- 
tary leave. 

Plaques  carrying  a  silver  replica 
of  the  Radio  Week  statuette  were 
sent  to  all  stations  last  week  by 
RMA.  They  are  in  the  form  of 
framed  certificates  for  display  at 
stations  and  at  special  ceremonies. 

Legend  on  the  plaques  reads: 
"Presented  through  the  NAB  in 
broadcasting's  25th  anniversary 
year  ....  by  the  Radio  Man- 
ufacturers Association  in  recogni- 
tion of  this  station's  public  service 


SYMBOLIC  of  25  years  of  radio 
is  this  statuette,  to  be  presented  to 
the  NAB  by  the  Radio  Manufac- 
turers Assn.  It  is  made  of  silver- 
coated  clay,  mounted  on  base  of 
noble  wood  and  carrying  this  in- 
scription: "Presented  to  the  NAB 
and  the  broadcasting  stations  of 
America  by  the  RMA  in  recogni- 
tion of  a  quarter-century  of  public 
service  by  the  broadcasters  and 
their  contributions  to  world  peace 
and  harmony." 


and  its  contribution  to  world  peace 
and  harmony,  1945." 

Networks  were  just  getting  un- 
der way  at  the  weekend  on  plans 
for  inclusion  of  Radio  Week  themes 
in  programs.  NBC's  Fred  Waring 
program  will  present  each  day  of 
the  week  a  five-year  segment  of 
broadcast  history.  The  Ed  East  pro- 
gram will  deal  extensively  with 
the  theme. 

Mutual  will  put  on  a  broadcast 
from   the   Capitol   steps   Nov.  6, 
4:30-5  p.m.,  presenting  the  massed 
Army  Air  Forces,  Navy  and  Ma- 
rine Bands,  320  musicians  in  all. 
Speaker  Sam  Rayburn,  President  j 
pro  tern   Kenneth   McKellar  will 
speak.   The  three  band   directors  I 
will  share  in  leading  the  musicians. 
Progress  of  service  bands  in  the 
last  25  years  will  be  traced,  show-  j 
ing  how  early  radio  performances  J 
compare  with  those  of  1945.  En- 
graved invitations  have  been  sent 
all  members  of  the  House  and  Sen- 
ate. Each  band  will  salute  another 
service.  The  program  will  include  a 
four-minute  pickup  of  the  Army 
Band  from  Des  Moines. 

October  29,  1945    •    Page  17 


BROADCASTING    •    Broadcast  Advertising 


Joske  Adds  16  Quarter-Hours 
To  Heavy  Broadcast  Lineup 


Sunday  Program  Begins  Bond  Drive  Data  on  Marketing 

*  "  C  h  rnni  harm  I  .fiisns 


Vinson  Gives  3-Minute 
Talk  Climaxing  All 
Broadcasts 

RADIO  "kickoff"  program  Sunday 
night  formally  launched  the  Treas- 
ury's Victory  Loan  Drive,  with  all 
four  networks  putting  on  special 
broadcasts.  Individual  stations  did 
not  have  kickoff  broadcasts.  Net- 
work programs,  7:30-8  p.m.,  wound 
up  with  a  three-minute  talk  on 
all  hookups  by  Treasury  Secre- 
tary Fred  M.  Vinson. 

Standing  solidly  behind  the 
Treasury's  radio  section,  War 
Finance  Division,  broadcasters 
have  lined  up  an  array  of  programs 
and  promotion  stunts  to  continue 
through  the  campaign  until  Dec.  8, 
windup  day  [Broadcast,  Oct.  8,  15, 
22]. 

NBC's  kickoff  featured  Fred 
Waring  and  company,  augmented 
with  special  talent.  Waring  acted 
as  m.  c,  with  chorus,  soloists  and 
orchestra  offering  a  musical  broad- 
cast. The  program  replaced  the 
Fitch  Bandwagon.  ' 

CBS  featured  Jimmy  Stewart 
in  a  program  titled  For  Services 
Rendered,  with  pickups  in  this 
country  and  abroad.  Included  were 
interviews  with  a  veteran  in  a 
West  Coast  hospital,  a  GI  prepar- 
ing to  leave  an  English  port  for  the 
U.  S.,  and  a  discharged  veteran 
attending  college  under  the  GI  Bill 
of  Rights. 

Aherne  on  Mutual 

Mutual  featured  its  Let's  Go 
Visiting,  with  Brian  Aherne  as 
m.  c.  In  a  variety  presentation 
Margo,  actress,  did  a  dramatic 
scene  with  Paul  Savage,  wounded 
naval  enlistee.  Morton  Downey,  vo- 
calist, participated  ae  did  Maj. 
Glenn  Miller's  Air  Forces  orches- 
tra. This  episode  took  place  at  St. 
Albans  Naval  Hospital,  Jamaica, 
Long  Island,  switching  to  Birming- 
ham General  Hospital,  Van  Nuys, 
Cal.,  where  Jack  Bailey,  m.  c.  of 
Queen  for  a  Day,  picked  a  "king" 
from  a  group  of  wounded  veterans. 
Producer  was  Capt.  Robert  Jen- 
nings, Army  Air  Forces,  assigned 
to  Mutual  by  the  Treasury,  with 
script  by  Private  Larry  Menkin. 

American  broadcast  a  documen- 
tary dramatic  program  built 
around  the  Liberty  theme  with  the 
Statue  of  Liberty  acting  as  nar- 
rator. 

Each  network  has  a  special  Bond 
Day  planned.  First  is  American's, 
scheduled  for  today  (Oct.  29). 
Each  program  during  the  day, 
commercial  and  sustaining,  was  to 
mention  Victory  Bonds  and  the 
drive.  Many  programs  were  to 
have  Victory  Loan  angles  written 
into  the  script,  including  Break- 
fast Club,  My  True  Story,  Break- 
fast in  Hollywood,  Glamor  Manor, 
Ethel  &  Albert,  Jack  Berch  Show. 

Mutual's  day  will  be  Nov.  11, 
Armistice    Day;    CBS,    Nov.  22, 


Thanksgiving;  NBC  Dec.  8,  final 
day  of  the  drive. 

Special  Navy  Day  broadcast  was 
made  Oct.  27  by  CBS,  bringing 
top  film  stars  from  Hollywood 
along  with  a  1,000-voice  massed 
choir.  Program  originated  from 
Los  Angeles  Coliseum  midnight-1 
a.m.  (EST).  On  Oct.  28  the  CBS 
We  the  People  honored  the  Navy 
with  a  Victory  Bond  show  from 
the  USS  Missouri,  10:30-11  p.m., 
(EST).  Included  were  Vice  Adm% 
Frederick  C.  Sherman,  Com- 
mander First  Carrier  Task  Force, 
Pacific  Fleet,  and  the  Jungaleers 
15-piece  Negro  band  from  the  299th 
Army  Ground  Forces. 

Ralph  Edwards,  m.c.of  the  NBC 
Truth  or  Consequences,  sponsored 
by  Procter  &  Gamble  Co.,  will  make 
another  series  of  appearances  for 
the  bond  drive.  By  selling  another 
$100,000,000,  total  sales  of  Ed- 
wards and  his  cast  will  reach  a 


half-billion  dollars.  Itinerary  fol- 
lows: Oct.  29,  Wichita;  Oct.  31, 
Des  Moines;  Nov.  3,  Omaha;  Nov. 
6,  Salt  Lake  City;  Nov.  7,  Reno; 
Nov.  19,  Detroit;  Nov.  20,  Flint; 
Nov.  21,  Milwaukee;  Nov.  24,  Chi- 
cago; Nov.  26,  Tulsa;  Nov.  27, 
Dallas;  Dec.  3,  Spokane;  Dec.  4, 
Seattle;  Dec.  5,  Portland. 

Mary  Small  and  Connee  Bos- 
well,  vocalists,  have  offered  their 
services  to  sing  bond  songs  written 
for  the  drive  and  are  on  call  for 
guest  appearances  on  sustaining 
network  programs.  The  former 
will  sing  "Let's  Buy  an  Extra  Bond 
for  Good  Luck,"  written  by  Vic 
Mizzy,  her  husband.  Miss  Boswell 
will  sing  "Say  It  With  Bonds," 
by  Dana  Slawson  and  John  Klein. 
They  have  recorded  the  songs  for 
the  transcribed  Music  for  Millions 
series,  carried  by  840  stations. 

Another  bond  song,  "Buy  a  Bond 
(Continued  on  page  85) 


WDGY,  First  U.  S.  Independent 
Outlet,  Is  Sold  for  $300,000 

WDGY  Minneapolis,  pioneer  U.  S. 
independent  station  formerly  operat- 
ed by  the  late  Dr.  G.  W.  Young,  has 
been  sold  by  his  widow  to  Charles 
F.  Stuart  and  his 

abrother,  Capt. 
James  Stuart,  for 
■  $300,000.  The  Stu- 
arts own  KFOR 
Lincoln  and  KOIL 
Omaha. 

The  Minneapo- 
lis outlet,  operat- 
ing on  1130  kc 
with  5000  w  local 
Mr.  Whiting  sunset,  500  w 
nieht  power,  was 
assigned  to  Dr.  Young's  widow,  Mae 
C.  Young,  July  30.  Dr.  Young  died 
April  27  after  a  lingering  illness. 
Application  for  FCC  approval  of 
the  transfer  from  Mrs.  Young  to 
the  Stuart  brothers  was  to  be  filed 
this  week. 

With  the  filing,  Segal,  Smith  & 
Hennessey,  attorneys  for  the  pur- 
chasers, will  signify  to  the  Com- 
mission the  buyer's  intention  to 
proceed  according  to  the  proposals 
forwarded  by  the  FCC  in  the  Cros- 
ley-Avco  decision  [BROADCASTING, 
Sept.  10].  By  this  proposed  pro- 
cedure, the  purchaser  must  adver- 
tise for  a  period  of  60  days,  in  a 
newspaper  in  the  area  of  the  sta- 
tion's location,  the  terms  of  the 
proposed  purchase,  the  price  and 
the  date  of  contract.  This  will  per- 
mit other  applicants  for  the  facility 
to  file  on  the  same  terms  and  be 
considered  on  an  equal  basis  with 
the  original  contractor. 

Although  this  procedure,  as  set 
forth  in  the  Crosley-Avco  decision, 
has  not  been  adopted  formally,  in  a 
Public  Notice  on  Oct.  3  the  FCC 
recommended  that  it  be  pursued 
voluntarily  by  applicants  in  trans- 


fers. The  WDGY  action  is  believed 
to  be  the  first  undertaken  under  the 
proposal,  although  transactions  in- 
volving WHDH  Boston  [Broad- 
casting, Oct.  1]  and  WFIL  Phila- 
delphia [Broadcasting,  Oct.  1] 
may  be  advertised,  it  has  been  indi- 
cated by  parties  to  the  transfers. 

WDGY,  if  purchased  by  the  Stu- 
arts, will  be  operated  under  the 
general  management  of  Gordon 
Gray,  who  acts  in  a  similar  capac- 
ity for  the  Stuarts  in  their  Ne- 
braska broadcasting  enterprises. 
Manager  of  WDGY  will  be  Lee  L. 
Whiting,  who  was  promoted  to  that 
post  from  commercial  manager 
upon  the  death  of  Dr.  Young. 

WDGY  was  founded  orieinally 
by  Dr.  Young  in  1923  as  KFTM 
under  the  third  federal  license 
granted.  The  nation's  first  inde- 
pendent outlet,  it  remains  unaffili- 
ated today. 

Application  for  transfer  is  in  the 
name  of  the  Twin  City  Broadcast- 
ing Co.,  owned  entirely  by  the 
Stuarts.  Charles  Stuart,  the  elder 
brother,  is  president  and  has  been 
executive  director  of  the  Nebraska 
station  during  the  war  service  of 
his  brother,  James.  The  latter,  a 
captain  in  the  Army  of  the  United 
States  (infantry)  who  saw  service 
in  the  ETO,  was  discharged  last 
week.  They  acquired  the  Nebraska 
stations  in  April,  1944  for  $350,000 
when  the  outlets  were  placed  on 
the  market  by  the  Sidles  Co.  and 
the  Lincoln  newspapers,  the  Jour- 
nal and  Star,  in  accordance  with 
the  FCC  duopoly  rule. 

The  Stuart  brothers  formerly 
had  been  associated  with  the  Sidles 
Co.  This  concern  was  organized  by 
H.  E.  Sidles  who,  in  partnership 
with  the  brothers'  father,  Charles 
Stuart,  bought  KFOR  in  1933. 


From  Farm  Census 

Results  to  be  Ready  Soon; 
Will  Aid  Time  Buyers 

AN  ENCYCLOPEDIA  of  facts 
about  the  nation's  agriculture,  soon 
to  include  the  number  of  farms 
having  a  radio  receiver  in  the  farm 
operator's  dwelling,  is  pouring  out 
of  the  Census  Bureau,  county  by 
county,  according  to  Director  J.  C. 
Capt. 

Set  ownership  data  will  start  to 
appear  in  mid-November  and  will 
show  set  ownership  by  counties, 
the  flow  of  county  data  continuing 
into  the  spring  when  final  totals 
will  be  available.  State  totals  will 


IMPORTANT  market  facts  for  ad- 
vertisers and  media  will  come  out 
of  Census  Bureau's  farm  census, 
started  last  January  but  just  be- 
ginning to  come  out  of  the  tabu- 
lating machines.  Soon  Bureau  will 
have  first  figures  on  farm  radio 
sets.  Final  totals  are  due  by  late 
spring,  with  data  released  by  coun- 
ties as  fast  as  assembled. 


be  compiled  as  soon  as  figures  for 
all  counties  in  a  state  have  been 
compiled. 

Radio  set  ownership  figures  will 
be  the  first  such  data  from  the 
Census  Bureau  since  the  1940  de- 
cennial census.  They  will  show  the 
number  of  farms  with  radio  as 
of  Jan.  1,  1945. 

To  the  broadcasting  industry 
Mr.  Capt  attributes  much  of  the 
credit  for  the  bureau's  success  in 
conducting  the  only  census  ever 
taken  in  time  of  war.  Despite  labor 
difficulties  and  unusually  severe 
weather,  the  enumeration  has  been 
efficiently  handled. 

"Broadcasters  performed  yeo- 
man service  in  preparing  the  na- 
tion's farmers  for  the  arrival  of 
enumerators,"  Mr.  Capt  said. 
"They  gave  liberally  of  their  time 
and  facilities  before  and  during  the 
actual  enumeration.  As  a  result 
farmers  were  in  a  receptive  mood 
when  enumerators  arrived  and  will- 
ingly answered  the  more  than  100 
questions  on  the  forms." 

In  contacting  some  6%  million 
farms  only  one  case  was  encoun- 
tered where  an  interviewee  flatly 
refused  to  provide  the  requested  in- 
formation, although  follow-up  con- 
tacts were  necessary  in  some  cases. 

Actual  contacting  of  farms  was 
started  last  January  and  is  almost 
complete.  Way  for  the  census  was 
paved  by  advance  training  of  State 
managers  and  supervisors  of  dis- 
trict offices.  These  in  turn,  aided 
by  county  agents  and  broadcast 
stations,  explained  the  purpose  of 
census,  type  of  data  sought,  and 
told  enumerators  and  farmers  how 
to  cooperate  in  the  task. 

Census  officials  sought  OWI's 
aid  in  reaching  the  public  with 
census  messages  through  the  radio 
packet  program  but  OWI  was  un- 
able to  help  because  it  was  confined 
to  war  activities.  OWI  did  not  in- 
(Continued  -on  page  86) 


Page  18    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


Shot  in  the  arm 


That's  what  a  lot  of  products  are  going  to  need  in 
the  days  ahead.  A  stiff  shot,  too. 

Competition  is  going  to  bear  down  with  new  products, 
new  labeling,  new  package  design.  And  the  fight  for 
business  will  be  bitter. 

It's  time  now  to  figure  out  ways  to  reach  more  people 
to  tell  your  story  to. 

If  you're  interested  in  radio  in  Baltimore — the 
country's  6th  largest  city — we'd  like  to  tell  you  about 
one  station  in  this  five-station  town. 

Most  time  buyers  know  about  W-I-T-H — but  maybe 

BROADCASTING    •    Broadcast  Advertising 


you  haven't  gotten  around  to  looking  over  the  inde- 
pendents. 

Here  are  the  facts  on  W-I-T-H:  W-I-T-H  delivers 
more  listeners-per-dollar-spent  than  any  other  station 
in  town. 

That's  all. 


WITH 

Baltimore,  Md. 


Tom  Tinsley,  President    «    Represented  Nationally  by  Headley-Reed 

October  29,  1945    •    Page  19 


NAB  Group  Wants  Operator  War  Rule 


ROUND  THE  TABLE  gathered  members  of  the  Small  Pengra,  KRNR.  chairman;  Robert  T.  Mason,  WMRN 

Market  Stations  Committee  who  met  Thursday  and  Ohio;  Wayne  W.  Cribb,  KHMO,  Mo.;  Glenn  Marshall 

Friday  in  Washington.  At  meeting   (1  to  r)   are:  Jr.,  WFOY;  James  R.  Curtis,  KFRO;   Howard  S. 

Barry  RumnR  NAB;  Paul  F.  Peter,  BMB;  Monroe  B.  Frazier,  NAB.  Not  in  photo,  William  C.  Grove,  KFBC. 
England,  WBRK ;  Frank  E.  Pellegrin,  NAB ;  Marshall 


MANAGERS  of  small  market  sta- 
tions (under  5  kw  and  located  in 
communities  under  50,000  popula- 
tion) want  the  FCC  to  continue 
in  operation  its  rule  91C  under 
which  stations  have  been  permit- 
ted to  use  restricted  technical  per- 
sonnel during  the  war. 

Members  of  the  NAB  Small  Mar- 
ket Stations  Committee,  meeting 
at  the  Statler  Hotel,  Washington, 
Oct.  25-26,  in  general  expressed 
approval  of  the  use  of  restricted 
operators  on  their  stations.  The 
meeting  was  under  chairmanship 
of  Marshall  Pengra,  KRNR. 

A  survey  was  conducted  at  the 
suggestion  of  FCC  officials,  who 
participated  in  the  Committee's 
Friday  luncheon  meeting.  Repre- 
senting FCC  were  George  P.  Adair, 
chief  engineer,  and  Dallas  W. 
Smythe,  head  of  the  economics  di- 
vision. In  addition  the  Committee 
had  met  earlier  in  the  week  with 
FCC  Chairman  Paul  A.  Porter. 

Also  contained  in  the  survey,  it 
was  pointed  out,  were  job  oppor- 
tunities available  in  the  industry. 
With  stations  committed  to  pro- 
vide jobs  for  many  returning  war 
veterans,  these  opportunities  are 
not  too  numerous. 

Actually  91C  was  a  lifesaver  for 
many  stations  during  the  war,  it 
was  stated,  since  they  otherwise 
could  not  have  obtained  sufficient 
technical  personnel.  In  small  sta- 
tions the  turnover  in  technicians  is 
heavy  even  in  ordinary  times  and 
use  of  restricted  operators  and 
combination  personnel  is  necessary, 
many  stations  believe. 

Paul  A.  Peter,  executive  secre- 
tary of  BMB,  reported  on  progress 
of  the  audience  audit  program  and 
said  that  60%  of  small  stations  are 
BMB  members.  He  reviewed  re- 
sults of  BMB  activities  and  re- 
ported on  BMB's  call  for  bids  on 
the  actual  survey  operation  (see 
story  page  92). 

Besides  two  meetings,  a  luncheon 
session  and  a  dinner  Thursday,  the 
committee  held  meetings  Friday 
along  with  the  luncheon  at  which 
FCC  was  represented.  At  the 
Thursday  luncheon  NAB  President 
Justin  Miller  and  Executive  Vice- 


president  A.  D.  Willard  Jr.  were 
guests. 

Arthur  E.  Stringer,  NAB  Direc- 
tor of  Circulation,  reported  Friday 
on  the  NAB's  campaign  to  stimu- 
late news  coverage  and  expand  per- 
sonnel and  news  facilities.  He  ex- 
plained operation  of  the  Treasury- 
War  Advertising  Council  project. 

Other  topics  on  the  agenda  were 
agency  discounts,  limiting  commer- 
cial copy,  procedure  in  NAB  elec- 
tion of  directors,  possible  change 
in  the  Committee's  name,  and  clear- 
channel  problems. 


OFFICIAL  approval  for  testing 
the  feasibility  of  Stratovision  was 
given  last  week  by  the  FCC. 

Applications  of  Westinghouse 
Radio  Stations  Inc.  for  five  devel- 
opmental stations  to  try  out  its 
plan  for  airborne  relays  for  FM 
and  television  broadcasting  were 
granted  by  the  Commission.  An- 
nouncing its  action,  the  Commis- 
sion stated  that  according  to  the 
applicant  the  system  "will  enable 
one  station  to  serve  extremely 
large  areas,  or  that  several  sta- 
tions can  be  made  into  a  network 
rendering  television,  FM  and  fac- 
simile broadcast  services  to  the 
entire  United  States." 

Flying  Transmitters. 

As  first  reported  in  Broadcast- 
ing Aug.  6  and  formally  announced 
Aug.  9  by  Westinghouse  and  the 
Glenn  L.  Martin  Co.,  the  program 
embraces  the  use  of  "flying  trans- 
mitters" at  an  elevation  of  30,000 
ft.  which  would  act  as  relay  sta- 
tions for  television  and  FM  pro- 
grams originating  from  ground 
studios.  It  would  make  coast-to- 
coast  broadcasting  of  these  services 
possible  at  less  cost  than  other- 
wise and  hasten  their  development, 
in  the  belief  of  its  sponsors. 

As  proposed  in  its  applications, 
Westinghouse  will  install  four 
transmitters  in  an  airplane,  two 
for  FM,  one  for  television,  and  one 
for  relaying  tests  to  another  plane. 


Attending  the  meeting  were 
Messrs.  Pengra;  Wayne  W.  Cribb, 
KHMO  Hannibal,  Mo.;  James  R. 
Curtis,  KFRO  Longview,  Tex.; 
Monroe  B.  England,  WBRK  Pitts- 
field,  Mass.;  William  C.  Grove, 
KFBC  Cheyenne;  Robert  T.  Ma- 
son, WMRN  Marion,  O.;  Glenn 
Marshall  Jr.,  WFOY  St.  Augus- 
tine; Howard  S.  Frazier,  NAB  En- 
gineering Director;  Barry  Rumple, 
NAB  Research  Director;  Paul  A. 
Peter,  BMB  executive  secretary; 
Frank  E.  Pellegrin,  NAB  Broadcast 
Advertising  Director;  Mr.  Stringer. 


A  fifth  transmitter  would  be  placed 
on  the  ground  for  relaying  signals 
to  the  moving  plane. 

The  Commission  declared  that 
the  appropriate  frequencies  to  be 
used  for  the  tests  will  be  assigned 
by  its  chief  engineer  from  time  to 
time.  Authorization  to  use  5  kw 
power  was  given. 

The  developmental  program  to 
be  initiated  by  Westinghouse  con- 
templates exploration  into  many 
unknown  fields  which  Stratovision 
encompasses.  This  includes: 

1.  Determination  of  the  area 
served  by  transmission  from  a 
30,000  ft.  height.  This  will  shed 
light  on  the  chief  advantage 
claimed  for  the  system:  the 
higher  the  point  of  transmis- 
sion the  greater  the  coverage. 

2.  Effects  of  transmission 
from  moving  planes  on  ground 
reception  of  signals,  especially 
television  images.  Westing- 
house claims  that  distortion 
and  "ghosting"  would  be  dras- 
tically reduced  by  Stratovision 
broadcasts. 

3.  Effectiveness  of  antenna 
designs  and  other  compact 
equipment  installed  in  planes. 
Under  the  proposed  system, 
there  would  be  several  trans- 
mitters in  the  same  airplane 
and  each  would  serve  as  a  sep- 
arate station,  giving  the  lis- 
tener a  choice  of  programs. 

4.  Feasibility    of  relaying 


AFM  DEMANDS  ENTER 
STATION-UNION  DEAL 

AFM's  stand  on  music  used  simul- 
taneously on  AM  and  FM  was  re- 
ported last  week  to  have  entered 
into  contract  negotiations  between 
WAPO  Chattanooga  and  its  local 
musicians'  union. 

The  station,  which  disclosed  a 
week  before  that  it  had  reached  an 
agreement  with  the  union  although 
the  contract  had  not  been  signed 
[Broadcasting,  Oct.  22],  was  said 
to  be  seeking  a  clause  protecting 
it  against  AFM's  latest  demands 
that  duplicate  crews  be  hired 
whenever  musicians  play  for  both 
AM  and  FM  at  the  same  time. 

WAPO  operates  an  FM  experi- 
mental station. 

Meanwhile  a  spokesman  for 
WRBL  Columbus,  Ga.,  and  WGPC 
Albany,  Ga.,  which  also  had  been 
nearing  agreement  with  a  musi- 
cians' local  said  agreement  to  sign 
a  contract  remained  the  only  defi- 
nite development  but  that  appoint- 
ments to  talk  terms  had  been  made. 
Both  stations  are  owned  by  mem- 
bers of  the  J.  W.  Woodruff  family 
and  neither  has  had  a  contract 
with  AFM  heretofore.  Union  re- 
portedly is  asking  for  employment 
of  one  musician. 

WAPO  WRBL  and  WGPC  were 
cited  by  AFM  in  pulling  musicians 
off  network  shows  earlier  this 
month  [Broadcasting,  Oct.  8,  15]. 


programs  from  one  plane  to 
another.  The  plan  provides  for 
blanketing  the  country  through 
the  use  of  a  network  composed 
of  14  of  the  "flying  transmit- 
ters" operating  over  prescribed 
circle  courses  at  designated 
points.  Programs  would  be  re- 
layed from  plane  to  plane  by 
ultra  high  frequencies. 

5.  Determination     of  best 
methods  of  transmission  from 
ground  to  moving  plane.  Stra- 
tovision  would   employ  low- 
powered  ground  transmitters 
to    carry    programs    to  the 
planes  and  in  turn  to  listeners. 
Stratovision  was  discovered  by 
Charles  E.  Nobles,  a  27-year-old 
radar  expert  employed  by  West- 
inghouse,  who   estimates  that  a 
single  flying  station  at  30,000  ft. 
can  provide  coverage  to  a  radius  of 
211  miles  with  only  1  kw  power. 
Plane's  engines  supply  the  power. 

The  system  requires  only  one- 
fiftieth  the  power  to  cover  a  211- 
mile  radius  as  is  required  by  a  50 
kw  transmitter  on  the  ground  to 
cover  a  100-mile  radius,  according 
to  Walter  Evans,  Westinghouse 
vice-president  in  charge  of  radio. 
He  regards  it  as  solution  to  the 
problem  of  bringing  FM  and  tele- 
vision to  the  small  communities. 

Planes  to  be  used  for  Stratovi- 
sion would  be  built  by  the  Martin 
Co.  and  would  be  designed  to  stay 
aloft  at  the  high  elevation  for 
nearly  11  hours  on  one  fueling. 


FCC  Approves  Stratovision  Tests 


Page  20    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


CO-ORDINATION 


Co-ordination  of  four  powerful  selling  factors 
has  created  for  The  Oklahoma  Publishing  Com- 
pany the  Southwest's  greatest  merchandising 
punch.  To  the  26-county  Oklahoma  City  market 
coverage  of  The  Oklahoman  and  Times  have  been 
added  the  Oklahoma-North  Texas  blanketing  of 
The  Farmer-Stockman,  Oklahoma's  biggest  retail 
sales  sector  domination  of  WKY  .  .  .  PLUS  Mistle- 
toe's direct  and  speedy  delivery  service.  Any  one 
of  these  can  be  used  to  effectively  boost  sales 
charts  upward.  All  four  do  the  job  completely, 
swiftly  and  profitably. 


*    MISTLETOE  EXPRESS  * 


1.  When  election  night  rolls  around,  WKY  moves  its  microphone 
into  the  newsroom  of  The  Oklahoman  and  Times  where  the 
state's  most  complete  election  return  machinery  becomes 
available  to  the  state's  most  listened-to  station. 

2.  The  Farmer-Stockman,  with  thirty-four  years  of  farm  progress 
to  show  for  its  efforts,  has  proved  an  important  part  of  the 
year-old  Farm  Department  of  WKY.  Farmer-Stockman  editors 
play  a  leading  role  in  on-the-farm  broadcasts. 

3.  Edyth  T.  Wallace,  staff  writer  on  child  care  and  counsel  to 
parents  for  The  Oklahoman  and  Times,  whose  syndicated 
column  "Points  for  Parents"  is  read  by  millions,  is  a  favorite 
among  Southwestern  farm  readers  through  a  regular  de- 
partment in  The  Farmer-Stockman. 

4.  Though  overshadowed  by  an  immense  annual  tonnage  of 
commercial  business,  Mistletoe  Express's  volume  of  news- 
paper shipments  to  agents  and  dealers  over  the  state  runs 
more  than  16,000,000  pounds  a  year.  Through  Mistletoe, 
bulldog  and  pre-dated  editions  of  The  Oklahoman  and  Times 
are  unnecessary. 


*   FARMER-STOCKMAN  ★ 


.7/,,  OKLAHOMA 
PUBLISHING 
COMPANY 

THE  DAILY  OKLAHOMAN  *  OKLAHOMA  CITY  TIMES 
THE  FARMER-STOCKMAN  *  MISTLETOE  EXPRESS 
WKY.  OKLAHOMA  CITY  *  KVOR,  COLORADO  SPRINGS 
KLZ,   DENVER.  (Under   Affiliated  Management) 

REPRESENTED  BY  THE  KATZ  AGENCY 


A  name  of  International  importance 
Radio's  most  significant  voice 

TRANSCRIBED  FOR  LOCAL  PRESTIGE  ADVERTISERS 


WJW  ENTERPRISES,  INC. 
THE  HONORABLE 

SUMNER  WELLES 

Former  Under  Secretary  of  State 
Writer  of  "THE  TIME  FOR  DECISION" 

TRACING  THE  TRENDS  OF  THE  PEACE 

Write  for  brochure,  rates  and  audition  record  .  . 


WJW  ENTERPRISES,  INC. 

WJW   BUILDING     •     CLEVELAND,  OHIO 


Page  22    •    October  29,  1945 


Wisconsin  Requests 
Two  FM  Stations 

State  Plans  7-Unit  FM  Network 
for  Educational  Programs 

EMBARKING  on  a  comprehensive 
state  FM  educational  network  plan, 
the  State  of  Wisconsin  filed  license 
applications  with  the  FCC  Oct.  18 
for  the  first  two  units  of  a  proposed 
system  of  seven  FM  stations. 

Applications  call  for  a  10-kw 
transmitter  to  serve  the  Milwaukee 
and  eastern  lake  shore  area  and  a 
3-kw  station  on  the  Wisconsin  U. 
campus  at  Madison.  Additional 
units  are  planned  to  provide  day 
and  night  coverage  throughout  the 
state. 

H.  B.  McCarty,  executive  direc- 
tor of  the  State  Radio  Council 
which  filed  the  applications  in  be- 
half of  the  state,  said  "all  stations 
will  operate  non-commercially  in 
the  presentation  of  educational, 
public  service  programs." 

Wisconsin  has  more  than  a  quar- 
ter-century of  experience  in  broad- 
casting, having  operated  WHA 
Madison  at  the  University  since 
1919  and  WLBL  Stevens  Point,  an 
agricultural  service  outlet,  since 
1922.  The  State  Radio  Council 
which  filed  the  FM  applications 
was  established  by  the  1945  Wis- 
consin Legislature  and  authorized 
to  coordinate  the  state's  educational 
interests  in  developing  an  educa- 
tional FM  system. 

Legislature  appropriated  funds 
for  the  first  two  proposed  FM 
units.  WHA,  identified  as  "the  old- 
est station  in  the  nation"  and  win- 
ner of  24  national  program  awards 
and  citations,  is  expected  to  pro- 
vide a  large  share  of  the  program 
service  for  the  FM  network,  with 
features  by  other  agencies  and  in- 
stitutions throughout  the  state. 


CBS  Wins  Plaque 

CBS  was  awarded  the  "Showman- 
ship Plaque"  of  the  Direct  Mail 
Advertising  Assn.  at  the  organiza- 
tion's one-day  clinic  held.  Oct.  19, 
at  the  Roosevelt  Hotel,  New  York. 
Plaque  cited  CBS  for  "the  most 
effective  use  of  good  showmanship 
in  a  direct  mail  campaign."  In- 
dividual awards  were  made  for  pro- 
motion pieces  of  the  Columbia  Pa- 
cific Network  and  CBS  stations 
WTOP  WABC  WBBM  WCCO 
WEE!  and  WBT,  with  WTOP 
winning  two  awards.  Mutual  and 
NBC  were  among  the  56  winners 
of  the  national  "direct  mail  lead- 
ers" contest. 


Correction 

IN  LISTING  standard  applica- 
tions filed  with  FCC  in  Oct.  15 
issue  of  Broadcasting,  page  87, 
station  requested  by  Omar  G.  Hil- 
ton and  Greeley  N.  Hilton  d/b 
Davidson  County  Broadcasting  Co. 
was  erroneously  reported '  as  for 
Lexington,  Ky.  Request  is  for  Lex- 
ington, N.  C. 

BROADC 


ON  THE  LAKE  with  the  longest 
name  in  the  world,  at  Webster, 
Mass.,  "Pete"  Schloss,  left,  of 
American  Broadcasting  Co.  station 
relations,  and  "Al"  Kleindienst, 
owner  of  WORC  Worcester,  Mass., 
enjoy  a  few  leisure  hours.  The  lake: 
Chargoggagoggmanchauggago  g  g  c 
haubunagungamaugg. 


PAPER  S  FORUM  WILL 
BE  CARRIED  BY  NETS 

NBC  will  broadcast  the  opening 
half  hour  8:30-9  p.m.  of  the  New 
York  Herald  Tribune  forum  today 
(Oct.  29).  This  includes  the  key- 
note speech  of  the  forum,  "Respon- 
sibility of  Victory,"  by  General 
George  C.  Marshall. 

American  will  carry  the  next 
half  hour,  9-9:30  p.m.,  and  Amer- 
ican will  carry  a  speech  by  Gen. 
Jonathan  Wainwright  at  9:30-9:45 
p.m.  Mutual  will  carry  the  10:30- 
11  period  with  the  closing  speech 
for  the  day  by  Capt.  Harold  E. 
Stassen,  USNR,  former  Governor 
of  Minnesota. 

On  Tuesday,  the  afternoon  ses- 
sion will  be  devoted  to  the  USSR, 
and  American  will  carry  the  2:30- 
3  period,  with  CBS  going  on  the 
air  from  3:30-4  and  4:45-5  p.m. 

The  evening  session  Tuesday 
opens  with  a  quarter-hour  spot  by 
American  at  8-8:30  p.m.  Mutual 
will  take  the  9:30-10:30  p.m.  and 
period — closing  speech  will  be 
broadcast  by  CBS,  10:45-11  p.m. 

Broadcasts  from  the  final  ses- 
sion of  the  forum  Oct.  31,  start 
with  Mutual  8-8:30  p.m.,  when  Sec- 
retary of  War  Robert  P.  Patterson 
and  Bill  Mauldin,  cartoonist  and 
author  of  Up  Front,  will  speak. 
American  will  carry  the  9-9:30 
spot  with  addresses  by  Lewis  B. 
Schwellenbach  and  James  F. 
Byrnes.  Closing  half  hour  will  be 
on  CBS,  10-10:30  p.m. 

WHOM  New  York  on  Tuesday, 
will  carry  two  talks  of  special  ap- 
peal to  two  nationality  groups:  by 
Maj.  Gen.  Ilia  M.  Savaev,  Russian 
military  attache  to  the  U.  S.,  4-4:30 
p.m.,  and  Leo  Valiani,  editor  of 
Italia  Libera,  8:45-9  p.m. 


Filterettes  Campaign 

TOBE  DEUTSCHMANN  Corp., 
Canton,  Mass.,  manufacturers  of 
filterettes,  condensers,  and  other 
technical  appliances,  has  started  a 
magazine  advertising  campaign  to 
familiarize  public  with  filterettes 
for  electrical  appliances,  which  are 
designed  to  cut  out  man-made  static 
interference    on    radio  receivers. 

,STING    •    Broadcast  Advertising 


il 


i 


i 


To  millions  of  people  in  the  rich  Missouri  Valley-Great  Plains  area, 
"Radio  Omaha"  means  "Radio  WOW". 

From  Sioux  Falls  to  St.  Joe — from  the  cornlands  of  Central  Iowa  to  the 
cattle  country  of  Western  Nebraska — radio  listeners  have  acquired  the 
"WOW  habit"  over  a  period  of  22  years.  Why?  Because,  with  5000  watts 
power  behind  590  kilocycles,  WOW  delivers  clear,  easy-to-listen-to  radio 
programs  over  an  immense  area — within  200  miles  of  Omaha.  And  because 
listeners  consistently  hear  the  best  radio  programs  on  WOW. 


RADIO  STATION 

wow. 

OMAHA,  NEBRASKA 
590  KC  •  NBC  •  5000  WATTS 

Owner  and  Operator  of 

KOPY  AT  NORTH  PLATTE 

JOHN    J.    GlllIN,    JR.,    PRES.    ft    GENl.  MGR. 
JOHN    BLAIR    a    CO.,  REPRESENTATIVES 


Since  1927,  WOW  has  given  its  listeners  NBC  programs— the 
best  available  anywhere.  In  addition,  WOW  has  always  ex- 
celled in  its  newscasts,  and  its  frequent  timely  special  events. 

So  thafs  why  "Radio  Omaha"  means  "Radio  WOW"  .  .  . 
that's  why  millions  have  the  "WOW  habit". 

As  every  experienced  Time-Buyer  knows,  it's  "listener 
habits"  that  determine  the  advertising  value  of  radio  media. 
That's  why  WOW  has  been  the  Number  One  Radio  Adver- 
tising Medium  in  its  area  for  many  years — and  STILL  IS. 

BROADCASTING    •    Broadcast  Advertising  October  29,  1945    •    Page  23 


IF  IT'S  A  FORT  INDUSTRY  STATION 
YOU  CAN  BANK  ON  IT! 


BRITISH  TELEVISION 
PLANS  ITS  SPOTLIGHT 

DEVELOPMENTS  important  to 
the  future  of  television  broadcast- 
ing in  Great  Britain  took  the  spot- 
light as  the  House  of  Parliament 
resumed  sessions  this  month. 

A  cabinet  minister,  Herbert 
Morrison,  Lord  President  of  the 
Council,  told  Commons  that  the 
Atlee  government  has  given  gen- 
eral approval  to  recommendations 
of  the  Lord  Hankey  Commission, 
which  has  been  examining  the  fu- 
ture of  British  television  plans. 
Mr.  Morrison  said  the  government 
has  already  started  necessary 
action  to  have  the  Hankey  Com- 
mission recommendations  put  into 
effect. 

In  the  House  of  Lords,  the  Earl 
of  Listowel,  Postmaster  General, 
speaking  for  the  Ministry  of  In- 
formation, said  the  government  not 
only  had  approved  the  Hankey  re- 
port generally  but  felt  no  anxiety 
about  the  capacity  of  British  manu- 
facturers to  produce  receiving  sets. 

Meanwhile,  BBC  issued  a  press 
release  reporting  that  plans  are 
under  way  to  start  high-definition 
television  service  from  Alexandra 
Palace,  one  of  the  highest  points 
in  the  London  district,  next  Spring. 
Tests  are  now  being  made.  "The 
extension  of  the  television  service  to 
the  provinces  will  be  pressed  on 
as  personnel  and  material  allow," 
the  release  declared. 

Several  bombs  hit  in  the  vicinity 
of  Alexandra  Palace  during  the 
war  but  the  pre-war  BBC  televi- 
sion transmitting  equipment  was 
undamaged.  It  has  been  used  for 
war  purposes,  however,  and  some 
reconversion  will  be  necessary. 

Another  problem  is  the  shortage 
of  technicians  and  engineers.  Ap- 
plications have  been  made  for  re- 
lease of  some  of  these  men  from 
armed  service  and  one  BBC  of- 
ficial said  senior  engineering  staff 
members  would  be  named  soon. 

When  war  came,  BBC  was  oper- 
ating what  it  claimed  was  the 
world's  first  high-definition  tele- 
vision service,  received  by  more 
than  20,000  sets.  There  has  been 
no  public  television  broadcast  since 
1939.  Resumption  will  be  in  three 
steps:  a  series  of  research  tests;; 
tests  for  the  television  industry,, 
using  still  patterns  only,  and  cast- 
ing of  television  programs  for  the 
public. 


Morris  Claim  Rapped 

"MUDDLED  thinking"  lies  behind 
the  efforts  of  prohibition  interests 
"to  force  CBS  to  sell  radio  time" 
to  Sam  Morris,  of  the  Anti-Saloon 
League,  according  to  the  quarterly 
publication  Repeal  Review,  pub- 
lished in  Washington  by  Repeal 
Associates  Inc.  Editor  of  the  pub- 
lication is  C.  L.  Chapin.  In  an 
article  titled  "Dry  Broadcasts"  the 
publication  refers  to  Morris'  peti- 
tion to  the  FCC  to  refuse  renewal 
of  the  license  of  KRLD  Dallas  be- 
cause it  "refuses  to  sell  time  to' 
Morris." 


Holiday 


ON  SIXTH  '  anniversary  of 
KFAR  Fairbanks,  Alaska, 
58  local  sponsors  acknowl- 
edged event  by  taking  over 
entire  program  operation  of 
station  for  the  day.  News, 
musical  programs,  spot  an- 
nouncements and  all  other 
features  were  presented  by 
sponsors  while  station  staff 
sat  on  the  sidelines.  Record- 
ings of  individual  portions 
later  were  presented  respec- 
tive firms. 


FAB  WILL  OBSERVE9 
STATE  LEGISLATURE 

DECISION  to  send  representatives 
to  the  next  Florida  Legislature  to 
observe  proceedings  and  work 
for  better  understanding  between 
broadcasters  and  legislators  was 
reached  at  the  annual  meeting  of 
the  Florida  Assn.  of  Broadcasters, 
held  at  Orlando  Oct.  20-21. 

FAB  also  adopted  a  resolution 
asking  Florida  Congressmen  to 
support  uniform  time  in  the  vari- 
ous time  zones  and  asking  the  Leg- 
islature to  cooperate  in  observance 
of  uniform  time  in  Florida. 

The  Association  voted  to  divide 
Florida  into  a  number  of  FAB  dis- 
tricts corresponding  to  the  number 
of  weeks  in  the  next  session  of  the 
Legislature.  Each  district  will  elect 
a  representative  to  spend  a  week 
observing  legislative  activities,  re- 
porting to  FAB  on  developments 
of  interest  to  broadcasters,  and  im- 
proving relations  between  the  radio 
industry  and  members  of  the  Legis- 
lature. 

James  M.  LeGate,  general  man- 
ager of  WIOD  Miami,  presided 
over  the  annual  meeting.  Guest 
speakers  were  Harold  Colee,  ex- 
ecutive vice-president  of  the  Flor- 
ida State  Chamber  of  Commerce; 
J.  Leonard  Reinsch,  director  of  the 
Cox  Stations  and  radio  advisor  to 
President  Truman,  and  Helen  Cor- 
nelius, assistant  director  of  adver- 
tising of  National  Association  of 
Broadcasters.  WDBO  and  WLOF, 
Orlando  stations,  were  hosts  at 
dinner  and  cocktail  parties.  Next 
annual  meeting  will  be  at  Pensa- 
cola. 


"I  jest  got  discharged  from  the 
Army,  Pappy — WFDF  Flint  says 
ye  gotta  gimme  my  old  job  back." 


Page  24    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


*  of  Hits 


A  PARADE 


iMS  TRANSCRIBED  FDR  LOCAL  SPONSORSHIP 


Making  Transcription  Histo 


AMERICA'S  FAVORITE 
HUSBAND  AND  WIFE! 


RADIO'S  HILARIOUS  COMEDY  OF  DOMESTIC  LIFE 


Year  after  year  voted  among  radio's  top  comedy 
teams,  EASY  ACES  is  one  of  radio's  great  comedy 
shows.  Says  Fred  Allen,  "Goodie  Ace  is  America's 
greatest  wit".  Says  Frank  Fay,  "Jane  Ace  is  the  best 
comedienne  in  the  land".  Everybody  knows  them. 
Everybody  loves  them.  Now  for  the  first  time  available 
to  local  and  regional  sponsors  in  a  series  of  transcribed 
quarter  hours. 


comov,  , 

™V  be'°ng  to  V"wT  '  • 

*he"  *  comes  to  the  K        "*    bu'  NOT 

bee,  bread  ^ar",  '°°  ^  tor 
^°"ers.  Write  for  j0,°P°r,™">  "ores,  dry 


ne 


sere  1 1 


21V 


AMERICA'S  FAVORITE  TENOR 


With 


Fresh  from  his  triumphs  on  the  stage  in  "One 
"ouch  of  Venus"  with  Mary  Martin  ...  in  the 
^GM  picture  "The  Harvey  Girls"  with  Judy 
arland  ...  on  his  own  sponsored  network 
>w  .  .  .  Kenny  Baker  lends  his  charming  per- 
ality  and  elegant  tenor  voice  to  this  brilliant 
series  of  quarter  hour  shows.  Hear  Kenny 
me  songs  he's  made  famous  on  stage, 


and  radio. 


DONNA  DAE 

Little  Miss 
Rhythm  Herself 


BUDDY  COLE 

And  his  men 
of  music 


JIMMY 
WALLINGTON 

Your  Favorite 
Master  of  Ceremoni 


MUSIC  i 

^et  Your 


THE  GRANDEST  VARIETY 
SHOW  EVER  PRODI) 


VINCENT 
LOPEZ 


A  galaxy  of  stars  in  the  most 
lavish  quarter  hour  series  ever 
recorded  for  regional  and 
local  sponsorship!  A  glorious 
array  of  Hit  Parade  tunes  as 
as  song  favorites  from 
stage  and  screen.  Jump  tunes 
by  The  Modernaires  and  Paula 
Kelly  .  .  .  ballads  by  Dick 
Brown,  Bob  Kennedy  and  Lil- 
lian Cornell  .  .  .  the  magic  fin- 
gers of  Vincent  Lopez  .  .  . 
backed  by  the  brilliant  PLEAS- 
URE PARADE  orchestra. 


LILLIAN 
CORNELL 


1* 


o9' 


6  >c 


vet 


MILTON 

CROSS 

THE  MODERNAIRES  AND  THE  GREAT 
PLEASURE  PARADE  ORCHESTRA 


FREDERIC  W. 

ziv 

COMPANY 


2436  READING  ROAD 
CINCINNATI,  OHIO 


RADIO'S  BIGGEST  POINT-PER-DOLLAR  VALUE 

"BOSTON 
BLACKU 


NEW  YORK 


HOLLYWOOD 


Amazing  ratings  on  the  network  for 
-  \         Rinso!  Currently  beating  its  own  rating 
r\V^  successes  on  WJZ  for  R  &  H  Beer 
v*"  .«tJ0^         ...  on  WGN  for  Meister  Brau  ...  on 
17  stations  for  one  coal  company  .  .  . 
on  3  big  stations  for  one  coffee  con- 
cern. 52  half  hours  already  available. 


The  Complaint 


NATIONAL  CITIZENS  POLITICAL  ACTION  COMMITTEE 


C.  B.  Baldwin 
Varda  Whit*  Darnel 
Mn.  M.nhall  Raid 


October  19, 


Rotrarl  W.  Kaany  So^   f^ghof  f 

F""'Ki"3d0"  Broadcasting  Magaslne 

Frad. Kirchw.,  National  Press  Building 

*^  M-Nmabon  Wash ingt on ,  D .C . 

Jamaj,G.  Pallor.  Ifca,.  Sir: 
GWord  Pinchol 

Morrf.  Ro.anih.i  -3,9  uat  ional  Citlsens  Political  Action  Coamlttee 

R.  j.  TVomai  ia  an  Independent,  non-partisan  committee.  The  policies 

Chafing  H.  Tobias  0f  this  organisation  are  not  determined  by  the  CIO 

J.  Raymond  Waiih  nor  any  other  organisation,  though  we  admit  a  mutuality 

M™.  Edward  M.  M.  Warburg  0f  interest  in  maintaining  and  strengthening  the 

o™on  Walla.  democratic  processes. 

Buhop  R.  R.  Wright,  Jr.  We  would  be  interests  i  in  seeing  in  Broadcasting 

an  analysis  of  Hie  "Report  to  America  on  Radio  Eroad- 

e<Mrai  connxi  casting".  Tour  application  of  high-powered  adJeetlTee, 

John  AM  such  as  "distorted", "false",  etc.  awaken  oar  curiosity 
we  would  like  you  to  be  specific. 

J.roma  I.  ud.11  Toar  utterly  false  statement  about  trade  anions 

"seeking  to  prevent  veterans  from  ousting  members  from 
jobs"  is  comparable  to  the  poison  dispensed  by  the 
professional  hate-mongers,  the  anti-Semites  and  others 
of  that  ilk.  It  is  equally  dangerous. 

If  we  felt  -  and  we  certainly  don't  -  that  Broadoa sting 
expresses  the  sentiments  of  the  radio  industry,  we  would 
not  bees  urging  the  FCC  to  grant  Z5$  of  available  711 
channels  to  existing  AH  licensees. 


Lewis  C.  Frank,  jr. 
Director, 
Public  Relations 


I2N0  STREE1 


The  Answer 

EDITOR'S  NOTE:  Mr.  Frank  alludes  to  the  editorial  published  in  the 
issue  of  Oct.  15,  titled:  "Is  This  U.  S.  A.  or — ".  Mr.  Frank's  complaint 
is  noted,  and  is  reproduced  herewith  letter-head  and  all.  Our  editorial 
judgment  stands.  We  are  satisfied  to  let  our  readers  decide,  both  sides 
now  having  been  presented. 


Radio  Listening 
Is  Up  in  October 

Pulse   Survey   of  New  York 
Shows  Large  Increase 

OCTOBER  radio  listening  in  New 
York  is  almost  16%  above  the 
September  level,  according  to  The 
Pulse  Inc.,  whose  survey  found 
average  sets-in-use  rising  from 
19.5  in  September  to  22.6  in  Octo- 
ber. Nighttime  increase  was  due 
largely  to  big  name  shows  return- 
ing to  the  air;  daytime  increase  to 
World's  Series  broadcasts  on  five 
of  the  seven  days  when  the  survey 
was  made. 

Walter  Winchell  and  Bob  Hope, 
with  quarter-hour  ratings  of  21.0, 
were  tied  for  the  most  popular  pro- 
gram. Other  leaders  were:  Lux 
Radio  Theater,  20.3;  Jack  Benny, 
19.7;  Charlie  McCarthy,  18.3; 
Fred  Allen,  18.0;  Fibber  McGee 
and  Molly,  16.3;  Mr.  District  At- 
torney, 15.0;  Joan  Davis,  14.3; 
Aldrich  Family,  14.0 

October  daytime  leaders  were: 
Bachelor's  Children,  6.9;  Kate 
Smith  Speaks,  6.7;  When  a  Girl 
Marries,  6.7;  Portia  Faces  Life, 
6.4;  Breakfast  in  Hollywood,  6.4; 
Aunt  Jenny's  Stories,  6.3;  Just 
Plain  Bill,  5.9;  Bright  Horizon, 
5.8;  Second  Husband,  5.7;  Young 
Widder  Brown,  5.7. 

World's  Series  broadcasts 
achieved  the  following  highs  each 
day:  Wednesday,  8.3;  Thursday, 
8.3;  Friday,  8.7;  Saturday,  14.0; 
Sunday,  17.3. 

A  special  analysis  of  summer 
ratings  of  continuing  and  replace- 
ment programs  showed  the  former 
consistently  ahead  of  the  latter. 
The  average  rating  for  the  top 
ten  shows  declined  from  20.5  in 
May  to  19.3  in  June,  14.1  in  July 
and  11.4  in  August.  Average  rat- 
ing of  the  six  leading  shows  re- 
maining on  during  the  summer 
(Mr.  District  Attorney,  Suspense, 
Screen  Guild  Players;  Big  Town, 
Hit  Parade,  Take  It  or  Leave  It) 
was  14.4  in  May,  14.5  in  June,  11.0 
in  July  and  10.7  in  August.  Aver- 
age rating  of  replacement  shows 
of  top  ten  discontinued  the  follow- 
ing month  was  9.4  in  June,  9.4  in 
July  and  9.8  in  August. 

Philadelphia 

Most  popular  program  with 
Philadelphia  listeners  during  Sep- 
tember-October was  Lux  Radio 
Theatre,  with  a  rating  of  20.8,  ac- 
cording to  The  Pulse  Inc.  Compar- 
ing the  average  of  the  two  fall 
months  with  July-August,  Pulse 
reports  that  the  average  quarter- 
hour  sets-in-use  rose  from  18.4  to 
20.4,  an  increase  of  almost  11%. 

Following  Lux,  the  top  programs 
for  September-October  were:  Dr. 
Christian,  19.8;  Screen  Guild  Play- 
ers, 19.0;  Your  Hit  Parade,  18.3; 
Charlie  McCarthy,  17:5;  Big  Town, 
17.3;  Mr.  District  Attorney,  16.8; 
Saturday  Night  Serenade,  16.3; 
Walter  Winchell,  14.8;  We,  the 
People,  14.3.  Programs  such  as 
Fibber  McGee,  Bob  Hope  and  Jack 
Benny,  on  the  air  in  October  only, 


were  omitted  as  they  could  not  be 
measured  in  a  two-month  report. 

Top  daytime  shows  in  Philadel- 
phia, September-October,  were : 
Kate  Smith  Speaks,  11.3;  Helen 
Trent,  10.1 ;  Our  Gal  Sunday,  10.1 ; 
Breakfast  Club,  9.7;  Big  Sister, 
9.3:  Life  Can  Be  Beautiful,  9.1; 
Ma  Perkins,  8.8;  Young  Dr.  Ma- 
lone,  7.8;  Breakfast  in  Hollywood, 
7.6,  Aunt  Jenny's  Stories,  7.5. 


P.  O.  CONSIDERING 
RADIO  STAMP  PLAN 

POST  OFFICE  department  is  giv- 
ing serious  consideration  to  NAB 
proposal  for  a  stamp  commemo- 
rating 25  years  of  broadcasting, 
according  to  Postmaster  General 
Robert  E.  Hannegan.  In  acknowl- 
edging receipt  of  the  NAB  peti- 
tion for  a  stamp  [Broadcasting, 
Oct.  1]  Mr.  Hannegan  expressed 


the  Department's  appreciation  for 
the  job  performed  by  radio  during 
the  war  as  well  as  its  achieve- 
ments in  the  past  25  years. 

Main  barrier  in  the  way  of  is- 
suance of  a  commemorative  radio 
stamp  is  the  fact  that  the  Depart- 
ment has  a  large  number  of  ap- 
plications for  commemoratives  and 
must  reach  a  decision  on  which 
to  select.  Even  if  approved,  the 
stamp  could  not  be  issued  in  time 
for  National  Radio  Week  Nov. 
4-10. 


TV  Comedy 

NEW  SERIES  of  comedy  sketches 
entitled  Laughtime  started  Oct.  16 
by  CBS  television.  CBS  bought 
package  from  Bob  Loewi  and  Bud 
Gamble,  who  are  producing  and  di- 
recting show,  marking  first  time 
that  CBS  television  has  called  in 
outside  directors. 


FOUR  MEETINGS  HELD 
BY  WEST  COAST  AAAA 

FOURTH  annual  "convention-in- 
miniature"  meetings  of  the  four 
chapters  of  the  Pacific  Coast  Coun- 
cil of  American  Association  of  Ad- 
vertising Agencies  were  completed 
last  week  after  sessions  in  Los  An- 
geles, San  Francisco,  Portland,  and 
Seattle. 

Fred  Gamble,  president  of 
AAAA,  conducted  at  Los  Angeles 
a  closed  session  devoted  to  manage- 
ment problems  and  later  addressed 
a  dinner  meeting.  C.  Burt  Oliver, 
chairman  of  the  Board  of  Gov- 
ernors of  the  Southern  California 
Chapter,  presided  over  the  dinner. 
Paul  Montgomery,  publisher  of 
Business  Week,  addressed  a  lunch- 
eon meeting. 

Other    speakers    included  Dr. 
Daniel  Starch,  president  of  Daniel 
Starch  &  Staff,  New  York;  Jan 
Sadlo,   sales  manager  of  Pacific 
Coast  Division  of  Wilding  Picture 
Production  Inc.;  H.  C.  Bernsten, 
general  manager  of  Pacific  Coast 
Division,  Bureau  of  Advertising, 
American   Newspaper  Publisher? 
Association;  David  M.  Noyes,  vir 
president  of  Society  of  Indepenr' 
Motion   Picture  Producers;  '. 
Wahn,  president  of  Pacific  Im  , 
Advertising  Co.  f 

Some  of  the  speakers  at  ti 
Angeles  meetings,  Oct.  19,  appt 
at  the  sessions  in  San  Franc 
Oct.  22;  Portland  Oct.  24,  and  Sea 
tie  Oct.  26.  Arthur  Farlow  was 
chairman  of  the  San  Francisco  con- 
vention, which  expressed  hope  that 
the   all-Coast   convention   at  Del 
Monte  would  be  resumed  next  year 
in  lieu  of  the  war-born  convention- 
in-miniature  series.  Oregon  Chapter 
meeting  was  held  jointly  with  Ore- 
gon Advertising  Club,  with  Chap- 
ter Chairman  Ruth   Foland  and 
Club  President  Vernon  Churchill  in 
charge.  Chairman  George  Weber 
presided  over  the  meeting  of  the 
Washington  Chapter  at  Seattle. 


50  kw  Transmitter  Soon 
To  Be  Erected  by  KFAB 

KFAB  Lincoln-Omaha  soon  will 
begin  work  on  a  50,000  watt  trans- 
mitter which  will  permit  improved 
service  over  a  large  farm  area  and 
good  coverage  to  both  Lincoln  and 
Omaha  listeners,  according  to  Gen- 
eral Manager  Harry  Burke. 

FCC  has  granted  a  construction 
permit  authorizing  KFAB  to  in- 
crease power  from  10,000  to  50,000 
watts.  Mr.  Burke  said  construction 
of  an  FM  station  on  a  site  pur- 
chased near  Crete,  Nebr.,  would  be 
started  by  KFAB,  known  in  the 
Midwest  as  the  "Big  Farmer  Sta- 
tion", as  soon  as  a  construction  per- 
mit is  granted  and  materials  be- 
come available. 


EIGHTH  ANNIVERSARY  of  Charles  H. 
Phillips  Chemical  Co.'s  "Stella  Dallas" 
program  will  be  celebrated  with  NBC 
broadcast  of  Oct.  25.  Agency  Is  Dan- 
cer-Fitzgerald-Sample, New  York. 

October  29,  1945    •    Page  2' 


BROADCASTING    •    Broadcast  Advertising 


AKRON'S 


STATION 


ALL    DAY  LONG 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron* 

*  C.  E.  HOOPER  SUMMER  1945  INDEX  8  A.  M.  TO  6  P.  M. 


— 


Italic  Station 
AMERICAN  BROADCASTING  CO. 
5000  WATTS  '  DAY  &  NIGHT 

Weed  &  Ga. 


Foreign  Broadcast  Intelligence 
Depends  Upon  Senate  Action 


NATIONAL  REPRESENTATIVES 


WHETHER  the  Foreign  Broad- 
cast Intelligence  Service  continues 
after  Nov.  2  depends  on  action  of 
the  Senate  on  HR-4407,  a  bill  re- 
ducing appropriations  of  the  FCC 
and  other  agencies  for  the  1946 
fiscal  year. 

Passed  by  the  House  Oct.  19, 
the  measure  reduces  the  FCC  ap- 
propriation by  $930,000  for  na- 
tional defense  activities,  under 
which  the  FBIS  was  classified.  De- 
spite efforts  of  Chairman  Paul  A. 
Porter  and  other  Commissioners 
before  the  House  Appropriations 
subcommittee  to  retain  their 
funds,  the  House  sustained  its  Ap- 
propriations Committee  in  voting 
the  $930,000  reeission.  The  Senate 
Appropriations  subcommittee  held 
hearings  last  week  on  the  bill. 

Personnel  Notified 

Meanwhile  President  Truman, 
in  a  letter  to  Speaker  Rayburn 
(D-Tex.)  dated  Oct.  19  asked  for 
supplemental  appropriations  of 
$785,000  for  the  FCC  [Broadcast- 
ing, Oct.  22].  This  amount  was  re- 
quested for  additional  help  to  proc- 
ess the  1,400  applications  now 
pending  before  the  Commission  for 
new  facilities  and  expansion  and 
improvements  in  AM  stations. 

Chairman  Porter  advised  the 
House  Appropriations  Committee 
that  all  personnel  in  the  FBIS  had 
been  notified  that  their  services 
would  terminate  as  of  Nov.  2,  after 
the  Committee  rejected  a  plea  to 
continue  the  service.  Last  week 
Mr.  Porter  is  understood  to  have 
presented  a  letter  from  Secretary 
of  State  Byrnes  asking  that  the 
FBIS  be  continued.  Unless  the 
Senate  restores  the  $930,000  cut, 
however,  FBIS  will  pass  out  of 
existence  next  Friday,  except  for  a 
small  liquidating  staff. 

At  an  executive  session  of  the 
House  Appropriations  subcommit- 
tee last  Monday,  Chairman  Porter 
and  Commissioners  Charles  R. 
Denny  Jr.,  and  E.  K.  Jett  testified 
in  behalf  of  the  supplemental  ap- 
propriation. It  is  understood  they 
pointed  out  the  need  for  special- 
ized help  particularly  in  the  en- 
gineering and  law  departments  to 
process  the  applications  and  help 
broadcasting  reconvert  to  peace- 
time expansion. 

The  Committee  is  reported  to 
have  looked  favorably  on  some  ad- 
ditional appropriations  to  aid  post- 
war radio  expansion  until  Chair- 
man Porter  urged  retention  of 
FBIS  at  the  behest  of  the  State 
Dept. 

When  State  Dept.  officials  ap- 
peared before  the  House  subcom- 
mittee early  this  month  /during 
hearings  on  the  reeission  bill,  Dr. 
William  L.  Langer,  chief  of  the 
Research  &  Analysis  Branch,  In- 
terim Research  &  Intelligence 
Service  (successor  to  the  Office  of 
Strategic  Services),  placed  in  the 


record  a  statement  urging  reten- 
tion of  the  FBIS. 

In  another  statement  Alfred 
McCormack,  special  assistant  to 
the  Secretary  of  State  for  research 
and  intelligence,  requested  that 
FBIS  "should  be  taken  over  by  the 
State  Dept."  He  said  he  understood 
that  "Chairman  Porter  concurs." 

Should  the  Senate  vote  to  restore 
the  $930,000  cut  from  FCC  or  any 
part  of  it,  a  fight  over  the  Com- 
mission's appropriation  appeared 
inevitable  inasmuch  as  House  mem- 
bers are  reported  to  have  ques- 
tioned Mr.  Porter  closely  as  to  his 
activities  in  the  Senate  with  re- 
gard to  the  House-voted  cut.  The 
FCC  chairman  is  understood  to 
have  admitted  that  he  had  spoken 
to  Sen.  McKellar  (D-Tenn.),  pres- 
ident pro  tern  of  the  Senate  and 
acting  chairman  of  the  Appropria- 
tions Committee,  urging  that  the 
Senate  restore  the  cut. 

Should  such  a  Congressional 
fight  develop,  broadcasting  would 
suffer,  it  was  pointed  out,  inasmuch 
as  the  Commission  could  handle 
only  a  few  applications  with  its 
present  staff.  House  members  in- 
dicated they  would  block  any  at- 
tempts of  the  Senate  to  restore 
any  wartime  appropriations. 


Diathermy  Question 

IN  LETTER  made  public  by  FCC 
last  week  by  Chairman  Paul  A. 
Porter  to  A.  W.  Mathis,  vice- 
president  of  H.  G.  Fischer  &  Co., 
Chicago,  authority  of  Commission 
is  supported  and  explained  as  to 
enactment  of  certain  regulations 
relating  to  radio  communications 
interference  caused  by  diathermy 
and  like  medical  and  industrial 
equipment.  Legal  question  relat- 
ing to  liability  in  sale  of  such 
equipment  not  within  designated 
standards  classification  is  termed 
a  case  of  private  law  by  letter, 
which  states,  however,  firms  should 
inform  purchasers  of  equipment 
not  meeting  standards  proposed 
by  FCC  May  25  and  Sept.  25, 
1945,  of  these  facts. 


\\  PACIFIC 
!X  NORTHWEST 


Kino 


J3t&  'pttettdlcf,  Station 
50,000  Watts 
710  KC 
CBS 

SEATTLE  ,  WASHINGTON 
Represented  by  FREE  &  PETERS,  |nc 


the  story  of  "the  biggest  show  in  town 


f  J 


440  Big  radio  features  every  week  .  .  .  among  them  Amer- 
ica's greatest  stars  .  .  .  CBS  headliners!  That's  "the  biggest 
show  in  town!"  And  into  38,000  radio  homes  in  Nashville 
and  Davidson  County,  this  story  was  told  in  a  smart  six- 
page  well-illustrated  folder. 

It's  part  of  WLAC's  special  fall  promotion,  which 
...  in  turn,  is  part  of  our  week-in  and  week-out 
publicity  .  .  .  building  closer  contacts  and  greater 
audiences  for  WLAC  programs. 


If  you  have  a  sales  story  to  tell  in  this  fast-growing  market, 
WLAC's  50,000  watts  will  help  you  get  it  across  better 
and  faster. 


GATEWAY    TO    THE     RICHK  TENNESSEE  VALLEY" 


WLAC 

NASH  VI  LIE 


5O,000 
WATTS 


Represented  by  the 
Paul  H.  Raymer 
Company. 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  31 


WMCA  To  Become 
Associated  Link 

New  Network  Takes  Big  Stride 
Toward  Goal 

WITH  the  announcement  that 
WMCA  New  York  on  Nov.  5  will 
become  the  exclusive  New  York 
affiliate  of  the  recently  inaugurated 
Associated  Broadcasting  Corp., 
this  fifth  cross-country  network 
last  week  took  its  longest  step  to- 
ward establishing  itself  as  a  defi- 
nite part  of  the  nation's  radio 
structure  since  it  began  network 
operations  on  Sept.  16. 

Announcement,  made  jointly  by 
Nathan  Straus,  president  of 
WMCA,  and  Leonard  A.  Versluis, 
president  of  Associated,  said  that 
the  contract  is  a  standard  network 
affiliation  contract  of  a  year's 
duration.  Under  its  terms,  WMCA 
has  designated  nine  hours  daily 
for  network  programs,  between  9 
a.m.  and  midnight,  exclusive  of  the 
three-minute  New  York  Times 
news  bulletins  broadcast  by  the 
stations  every  hour  on  the  hour. 

Public  service  is  expected  to  be 
emphasized  in  the  network's  pro- 
gram schedule,  the  announcement 
said.  WMCA  will  feed  to  the  net- 
work Labor  Arbitration,  The  Halls 
of  Congress,  When  He  comes  Home 
and  similar  programs.  On  the  com- 
mercial side,  WMCA  on  Oct.  22 
started  carrying  the  Adam  Hats 
fights  broadcasts  which  began  on 
Associated  that  night. 

Negotiated  for  Year 

Contract,  signed  last  Monday  in 
New  York  by  Roy  C.  Kelley,  ex- 
ecutive vice-president  of  the  net- 
work, and  Herman  M.  Stein,  treas- 
urer of  WMCA,  culminated  ap- 
proximately a  year  of  negotiations. 
One  of  the  chief  stumbling  blocks 
had  been  demands  of  the  musicians 
union  that  if  WMCA  became  an 
affiliate  of  Associated  it  employ  the 
same  number  of  musicians  as  other 
network  affiliates  in  that  city — 65 
each  for  WABC  (CBS),  WEAF 
(NBC),  WJZ  (American),  and  40 
for  WOR  (Mutual).  Even  the 
WOR  quota  would  have  more  than 
doubled  the  14  staff  musicians  em- 
ployed at  WMCA.  Eventually  a 
compromise  was  reached  whereby 
WMCA  will  employ  a  staff  orches- 
tra of  20  men  effective  with  its 
Associated  affiliation. 

With  the  change  in  status — the 
station  has  had  an  agreement  with 
Associated  to  take  the  network's 
commercials  where  possible  at  card 
rate — WMCA  will  carry  a  relative- 
ly full  schedule  of  network  pro- 
grams as  it  develops.  Musical  fea- 
tures as  well  as  public  service  pro- 
grams will  be  originated  at  WMCA, 
which  has  also  set  aside  the  10:45 
p.m.  to  midnight  period  for  dance- 
band  remote  pickups  from  major 
cities  throughout  the  country. 


Paul  J.  Breedy 

PAUL  J.  BREEDY,  program  di- 
rector of  WEE  (J  and  WRAW 
Reading  Pa.,  died  in  St.  Joseph's 
Hospital,  Reading,  on  Oct.  5.  He 

I was  56. 
Page  32    •    October  29,  1945 


ATTENDING  the  ninth  annual  School  Broadcast  Conference,  these  Asso- 
ciation for  Education  by  Radio  officers  pose  with  Charles  Brewer,  North 
American  director  of  BBC  (4th  from  left),  a  guest  speaker  (1  to  r) :  Dr. 
Keith  Tyler,  radio  director  Ohio  State  U,  president  of  AER;  Luke  Rob- 
erts, KCTN  Portland,  Ore.,  v-p.;  Miss  Blanche  Young,  president  Great 
Lakes  AER;  Mr.  Brewer;  Mrs.  Kathleen  N.  Lardie,  sec.  AER;  George 
Jennings,  acting  director  Chicago  Radio  Council,  and  treas.  AER;  Dr. 
Tracy  Tyler,  U.  of  Minnesota,  editor  AER  Journal,  and  Robert  B.  Mc- 
Dougall,  WAAT,  Newark,  N.  J.,  regional  president  of  AER. 


Willard  Tells  School  Broadcast 
Group  of  Problems  They  Face 


DEMONSTRATIONS  of  FM,  tele- 
vision and  developments  in  educa- 
tional broadcasting  shared  the 
limelight  with  addresses  by  Charles 
Brewer,  North  American  director 
of  BBC,  and  A.  D.  (Jess)  Willard 
Jr.,  executive  vice-president  of 
NAB,  at  the  9th  annual  School 
Broadcast  Conference,  Oct.  22-23  at 
Chicago's  Hotel  Morrison. 

Attended  by  over  300  represent- 
atives of  the  National  Association 
of  Educational  Broadcasters,  the 
Association  for  Education  by  Ra- 
dio, and  midwest  educators,  the 
conference  was  sponsored  by  the 
Chicago  Radio  Council. 

Promote  Better  Understanding 

Guest  of  honor  at  the  annual 
AER  luncheon,  Oct.  22,  Mr.  Brew- 
er told  delegates  that  radio's  chal- 
lenge in  the  post-war  world  "was 
to  promote  and  insure  better  un- 
derstanding between  peoples  and 
nations." 

Reviewing  the  achievements  of 
radio  during  the  war  years,  Mr. 
Brewer  asked  '  if  we  have  been  able 
to  do  so  much  under  the  most  try- 
ing conditions,  should  we  not  be 
able  to  accomplish  so  much  more 
now  ?  Certainly  the  maintenance  of 
peace  is  as  good  a  reason  for  radio 
collaboration  between  nations  as 
the  winning  of  the  peace  itself." 

Mr.  Willard,  speaking  at  the 
School  Broadcast  Conference 
luncheon,  outlined  a  commercial 
broadcaster's  views  on  dangers 
that  lie  ahead  in  educators'  entry 
into  the  FM  field. 

"The  granting  of  an  FM  fre- 
quency will  be  available  for  prac- 
tically every  educational  institu- 
tion in  the  country,"  he  said. 

"While  many  educators  have  ac- 
cepted this  as  a  cause  for  rejoic- 
ing, some,  I  note,  have  sounded  a 
note  of  warning.  The  granting 
of  an  FM  license  to  an  educational 
institution  will  not  itself  mean 
achievement  of   the   ambition  to 


teach  by  radio,  nor  to  conduct  a 
better  public  relations  program  on 
behalf  of  the  institution  with  the 
general  public,"  he  added. 

"It  will  be  unfortunate  if  any 
school  installs  an  FM  station  sim- 
ply because  it  now  seems  the  popu- 
lar thing  to  do,"  he  cautioned. 

"The  danger  lies  in  thinking 
that  all  or  nearly  all  of  the  cost 
of  commercial  broadcasting  can  be 
eliminated  from  educational  broad- 
casting," Mr.  Willard  said,  in  ad- 
vising educators  planning  to  enter 
the  FM  field  to  consult  experi- 
enced commercial  broadcasters  in 
their  area. 

"He  is  in  position  to  give  you 
wise  counsel  and  many  have  al- 
ready assisted  in  the  installation 
and  programming  of  FM  educa- 
tional stations,"  he  told  the  dele- 
gates. 

Offers  FREC  Help 

Mr.  Willard  offered  the  educa- 
tors the  counsel  of  the  Federal 
Radio  Education  Committee,  an 
NAB  sponsored  organization,  to 
solve  their  many  problems. 

"FREC,"  he  said,  "holds  for 
many  newcomers  to  the  field  of 
educational  broadcasting  the  key 
to  sound  program  structure  and 
a  quicker  realization  of  achieve- 
ments by  studying  the  methods  of 
others." 

With  the  nation  preparing  to 
observe  the  25th  anniversary  of 
the  American  system  of  broad- 
casting, the  field  of  educational 
broadcasting  stands  on  the  thres- 
hold of  a  great  expansion,  Mr. 
Willard  declared. 

He  urged  continued  cooperation 
between  broadcasters  and  educa- 
tors on  a  scale  larger  than  ever 
before,  and  pledged  the  support 
of  the  radio  industry  to  assist 
education  by  radio  to  keep  the 
students  of  America,  both  juve- 
nile and  adult,  informed  of  ad- 
vances in  their  own  and  other 
countries. 


Members  of  the  executive  com- 
mittee of  the  conference,  presided 
over  by  George  Jennings,  acting 
director  of  the  Chicago  Radio 
Council,  included  Randy  Blake, 
WJJD;  Dean  Douglass,  RCA;  Or- 
ville  Foster,  WIND;  David  Heffer- 
nan,  assistant  superintendent, 
Cook  County  schools;  Don  Kelly, 
special  events  director,  WBBM; 
Lt.  Col.  Harold  W.  Kent,  Chicago 
IVadio  Council;  Elizabeth  E. 
Marshall,  program  director,  Chi- 
cago Radio  Council;  Myrtyle  Stahl, 
educational  director,  WGN;  and 
Judith  Waller,  public  service  di- 
rector, NBC,  Central  Division, 
Chicago. 

Demonstrations  of  educational 
broadcasting  for  classroom  use  in- 
cluded Rivers  of  America  broad- 
cast over  WIND  and  WBEZ 
(Chicago  Public  Schools  station) 
and  Lady  Make-Believe,  also  pre- 
sented by  WIND  and  WBEZ. 

Originally  scheduled  to  preside, 
Walter  J.  Damm,  president  of 
FMBI,  was  unable  to  attend  the 
meeting  because  of  illness. 

A  special  broadcast  from  WGNB 
explained  the  tonal  differences  of 
FM  and  AM  and  included  songs 
by  Bruce  Foote,  star  of  the  Chicago 
Theater  of  the  Air. 

Members  of  the  discussion  panel 
for  the  FM  demonstration  included 
Jim  Hanlon,  public  relations  di- 
rector WGN-WGNB,  E.  H.  Andre- 
sen,  chief  engineer,  Chicago  Radio 
Council,  and  WBEZ;  Dean  Doug- 
lass, RCA;  G.  William  Lang,  chief 
engineer  WGN-WGNB;  David 
Owen,  U.  of  Michigan;  Tracy  F. 
Tyler,  U.  of  Minnesota,  and  Edwin 
Helman,  WBOE,  Cleveland  Board 
of  Education. 

The  Oct.  23  sessions  featured 
the  address  by  Mr.  Willard,  and 
presentation  of  annual  award  of 
merit  to  Harold  B.  McCarty,  di- 
rector of  WHA,  U.  of  Wisconsin, 
and  president  of  NAEB  [Broad- 
casting, October  22].  Citations  for 
the  fifth  annual  utilization  compe- 
tition were  awarded  to  stations 
KYW,  WCAU,  WFIL,  WIP,  Phila- 
delphia, and  to  eight  Chicago 
teachers  for  their  utilization  of 
education  broadcasts  prepared  by 
WBEZ,  and  Chicago  stations 
WIND  WJJD  and  WBBM. 


ASCAP  Report 

DEEMS  TAYLOR,  president  of 
ASCAP,  reported  to  the  Society's 
annual  membership  meeting  Oct. 
18  in  New  York  that  the  member- 
ship now  includes  243  publishers 
and  1716  writers.  Society's  income 
for  1945  will  approximate  $8,750,- 
000,  J.  J.  Bregman,  treasurer,  said 
This  would  be  an  all-time  high  for 
ASCAP.  Gene  Buck,  former  presi- 
dent, proposed  a  change  in  the 
Board  of  Appeals  to  separate  it  into 
individual  boards  for  writer  and 
publisher  members.  Suggestion 
will  be  submitted  to  the  full  mem- 
bership by  a  mail  ballot.  Nearly 
all  members  have  signed  the  forms 
sent  them  authorizing  the  Society 
to  handle  their  television  as  well  as 
other  performing  rights,  it  was  re- 
ported. 


BROADCASTING    •    Broadcast  Advertising 


ROUNDED 


m~AMPLIFIERSarea 
feature  of  the  new 
RCA  FM  Transmitters 


rounded  means  money 
m  -  in  your  pocket 
...  and  here's  why! 


1.  GROUNDED-GRID  circuits  provide  greater  output 
from  an  amplifier  using  a  tube  of  given  size —  thus  making 
possible  the  use  of  smaller,  less-expensive  tubes.  Only 
a  relatively  few  types  are  used,  thereby  reducing  number 
of  spares  required.  Overall  tube  costs  are  less. 

2.  GROUNDED-GRID  amplifiers  are  more  stable  and  re- 
quire less  critical  adjustment  than  conventional-type 
100  mc.  amplifiers.  Neutralizing  is  very  simple  —  and 
not  required  at  all  for  low  powers.  Maintenance  problems 
are  fewer  and  maintenance  costs  are  lower. 

3.  GROUNDED-GRID  circuits  make  feasible  and  econom- 
ical an  arrangement  of  amplifiers  that  are  integral  units. 
These  units  are  small  in  size,  easy  to  handle,  and  require 


a  minimum  of  inter-unit  wiring.  Their  use  simplifies 
installation  problems  and  reduces  installation  costs. 

4.  GROUNDED-GRID  circuits  are  simpler  and  require 
fewer  components  than  conventional  amplifiers.  They 
tune  easier,  introduce  less  distortion — thus  insure  better 
program  quality. 


MAIL  THIS  COUPON  for  details  about  this  important  New 
RCA  Line  of  FM  Transmitters  with  the  GROUNDED  GRID! 


Broadcast  Equipment  Section 
RCA,  Camden,  N.  J. 

Please  send  me  full  information  about  your  new  RCA  FM  Trans- 
mitters with  the  new  Grounded  Grid. 


Company  

Title  

Street  Address . 
City  and  State. 


Trogar'  Explained  by  Howard 
At  Meeting  of  L.A.  Engineers 


PROGAR,  robot  audio  monitoring 
amplifier  device,  was  given  its  first 
public  demonstration  at  a  meeting 
of  the  Los  Angeles  section  of  the 
Institute  of  Radio  Engineers,  with 
technicians  from  all  parts  of  South- 
ern California  attending. 

Device  was  invented  by  Royal 
V.  Howard,  vice-president  in 
charge  of  engineering  of  the  Asso- 
ciated Broadcasters  Inc.  (KSFO 
San  Francisco),  Universal  Broad- 
casting Co.,  and  director  of  Uni- 
versal Research  Labs,  San  Fran- 
cisco. Explained  Mr.  Howard : 

"The  Progar,  while  a  precision 
audio  instrument,  is  not  an  experi- 
mental laboratory  model.  As  a  de- 
vice automatically  and  electroni- 
cally regulating  the  volume  of  a 
radio  station,  it  has  been  not  only 
continuously  tested  but  has  been  in 
continuous  use  for  the  past  four 
years  on  both  high  and  low  power 
international  and  standard  broad- 
cast stations.  It  currently  is  being 
used  on  KSFO  and  KWID,  KWIX 
San  Francisco.  The  Progar  has 
also  been  used  for  recording  public 
address  work,  as  well  as  other  ap- 
plications." 

Explaining  that  the  name  was 
derived  from  "program  guardian," 
Mr.  Howard  noted  that  the  device 
"is  an  amplifier  which  has  a  special 
automatic  gain  control  and  incor- 
porates a  peak  limiter. 

"The  Progar  is  intended  to  be 
used  as  an  amplifier  feeding  a  line 
to  the  transmitter,  in  one  broadcast 
application  example,"  he  declared. 
"As  another  example,  it  is  used 
at  actual  transmitter  location  to 
feed  the  transmitter.  It  can  also 
be  used  for  feeding  other  lines,  for 
feeding  a  recording  amplifier 
where,  for  example,  it  will  pre- 
vent undercutting  or  overcutting. 
It  may  be  used  to  feed  a  public  ad- 
dress system  and  thus  will  assure 
automatic  gain  regulation  and  pro- 
hibit feed-back.  It  has  been  em- 
ployed on  telephone  circuits  and 
picture  sound  recording.  Other 
uses  are  readily  apparent." 


9ntAe  WIMMrtAei 


f he  POPULAR  Station 


INVENTOR  Royal  V.  Howard  (1) 
and  Alfred  E.  Towne,  chief  of 
transmitter  facilities  for  Associ- 
ated Broadcasters  Inc.  and  Univer- 
sal Broadcasting  Co.,  who  assisted 
in  development  of  the  "Progar," 
robot  audio  monitoring  amplifier 
device,  check  instrument  now  in  use 
at  KSFO  San  Francisco. 

Mr.  Howard  pointed  out  that 
"practice  has  been  to  control  audio 
program  levels  entirely  by  manual 
adjustment"  and  that  "it  is  obvious 
that  where  the  human  factor  en- 
ters into  such  regulation,  constant 
and  instantaneous  regulation  is 
not  only  impracticable  but  impos- 
sible to  attain. 

"The  Progar,"  he  declared,  "is 
an  all-electronic  instrument  de- 
signed to  correct  these  deficien- 
cies." 

"In  use,"  he  said,  "its  opera- 
tion can  not  be  heard.  Where  em- 
ployed for  broadcast  station  use, 
listeners  have  been  gratified  by  the 
stabilized  audio  flow  of  programs. 
'It  has  successfully  solved  the  lis- 
tener's problem  of  jumping  up  and 
turning  the  station  up  or  down  on 
different  programs  or  parts  of 
programs. 

"Psychologically  it  has  resulted 
in  listener  retention.  The  listener 
is  not  urged  by  poor  monitoring 
to  shut  the  station  off,  turn  it 
down  or  have  the  program  fade 
below  attention  -  retaining  level. 
Operators  on  studio  controls  have 
reported  that  the  instrument  gives 
them  a  feeling  of  security  and  a 
working  range  instead  of  a  fixed 
limit. 

"Public  address  usage  is  to  ad- 
just the  output  gain  to  just  below 
feedback  point  or  desired  level 
with  the  Progar  gain  at  a  maxi- 
mum. Under  these  circumstances 
the  instrument  will  hold  the  audio 
level  at  maximum  at  all  times. 
For  motion  pictures  and  sound, 
many  uses  have  been  found.  At 
transmitters  it  has  relieved  op- 
erating personnel  of  constant 
strain  of  master-monitoring  the 
blind  audio  level  input,  for  the 
Progar  always  assures  a  modula- 
tion level  in  keeping  with  require- 
ments of  the  FCC." 


LATEST  EDITION  of  New  York  Tele- 
phone Directory  contains  a  plain  identi- 
fication for  Frank  Sinatra,  CBS  star, 
which  reads,  "Sinatra-Singer".  First 
name  on  page  is  "Sinatra,  Sal",  and 
last  name  on  page  is  Singer,  Milton, 
Sewing  Machine  Service." 


MOTE 

THESE 
FIGURES 


♦EFFECTIVE  BUYING  INCOME  —  FAYETTE  CO. 

(Lexington) 

Per  Family  •  *    .    .  $4,828 

The  highest  Effective  Buying  income  "per  family"  county  in  Ken- 
tucky. .  .  .  Total  Effective  Buying  Income  for  Fayette  County 
which  has  22,300  families— $1 07,660,000  (1944). 

♦EFFECTIVE   BUYING   INCOME  —  LEXINGTON 

(Fayette  Co.) 

Per  Capita  $1,614 

The  highest  Effective  Buying  Income  "per  capita"  city  in  Kentucky. 
Total  Effective  Buying  Income  for  Lexington — $85,543,000. 

■@nd  JQamamlrax  .  .  . 

WLAP  is  the  only  station  fully  and  exclu- 
sively serving  Fayette  County  and  14  others 
in  their  Primary  Coverage  area.  Total  Effec- 
tive Buying  Income  (1944)  for  these  15  coun- 
ties $234,072,000. 


*Copr.    1945,   Sales  Management  Survey  of  Buying 
Power;  further  reproduction  not  licensed. 


All  of  The  Bluegrass  Is  In  Kentucky — 

But  Not  All  of  Kentucky  Is  In  The  Bluegrass 

AFFILIATED  WITH  THE  AMERICAN  BROADCASTING  COMPANY 


WCMI 


NUNN  STATIONS 

WLAP,  Lexington,  Ky. 

Huntington,  W.  Va. 
Ashland,  Ky. 
WBIR,  Knoxville,  Tenn. 
KFDA,  Amarillo,  Tex. 

Owned  and  operated 
by  Gilmore  N.  Nunn 
and  J.  Lindsay  Nunn. 


WLAI 


Miller  A.  Welch,  Manager 

Lexington,  Kentucky 

REPRESENTED  NATIONALLY  BY  THE  JOHN  E.  PEARSON  CO. 


•    Broadcast  Advertising 


October  29,  1945    •    Page  37 


On  the  Service  Front 


USCG  Radio  Correspondent 
Returns  After  Year  in  Pacific 


&  work  o?  at 


the  way  Fulton  Lewis,  jr.  can 

keep  so  many  sponsors  result-happy! 
This  man  Lewis  has  a  way  that 

makes  his  listeners  believe  in 
him  and  the  sponsors  he  represents 
nightly  on  184  stations.  Fulton  Lewis,  jr. 

is  recognized  as  America's  No.  I 
cooperative  program.   He's  still  available  in 

a  few  cities,  if  you  want  to  get  aboard. 
Program  originates  from  WOL,  Washington,  D.  C. 
Write,  phone  or  wire  at  once  to — 

Cooperative  Program  Department 
MUTUAL  BROADCASTING  SYSTEM 

1440  Broadway,  New  York  18,  N.  Y. 


Harvey  Twyman  (r)  does  a  news  broadcast  from  the  Navy', 
studios  with  NBC's  Jim  Wahl. 


PROGRESS  ITEM  on  the  Japa- 
nese use  of  radio  was  brought  back 
to  the  States  last  week  by  U.S. 
Coast  Guard  Radio  Correspondent 
Harvey  Twyman,  Sp/lst  Class.  "Al- 
though I  didn't  see  any  radios  in 
the  houses  in  Tokyo,"  he  told 
Broadcasting,  "one  of  the  first 
things  I  heard  there  was  a  com- 
plaint from  a  Jap  schoolmistress 
that  the  radio  had  been  taken  from 
her  classroom — and  she  wanted  it 
back  in  a  hurry." 

He  said  the  American  officer  re- 
ceiving the  report  ordered  a  search 
made  immediately  and  the  radio 
returned.  So  the  Jap  school  system 
must  be  making  use  of  radio  in 
education,  he  surmised. 

A  former  newsman  with  KOIL 
and  KOWH  Omaha  and  WFJB 
Marshalltown,  la.,  Mr.  Twyman  has 
just  returned  after  a  year  in  the 
Pacific,  covering  the  Iwo  Jima  and 
Okinawa  invasions,  and  landing 
among  the  first  corresnondents  to 
reach  Japan  immediatelv  after  the 
surrender.  He  is  the  first  USCG 
correspondent  to  use  a  recorder  in 
combat. 

He  is  now  assigned  by  the  Coasl 
Guard  to  the  Treasury  Dept.  to 
aid  in  oromotion  of  the  8th  War 
Loan  Drive. 

In  technical  radio  communica- 
tions after  he  entered  the  service, 
he  got  his  1st.  class  operator's  per- 
mit, then  found  '  himself  assigned 
to  the  Coast  Guard  Alameda  Band 
program  on  American.  He  did  ad- 
ditional radio  work  with  KJBS 
San  Francisco  at  the  time. 

When  orders  came  through 
transferring  him  to  Public  Rela- 
tions, he  went  to  the  Pacific.  By 
November  '44  he  was  at  the  Navy's 
Pearl  Harbor  studios,  working 
with  Lt.  Comdr.  J.  Harrison  Hart- 
ley, now  heading  NBC's  television 
news  and  special  events  depart- 
ment. 

From  there  he  moved  on  to  cover 
the  Iwo  Jima  invasion  with  a  film 
recorder.  After  describing  the 
naval  shelling  on  D-Day  from  a 
ship  lying  off  the  island,  he  de- 


Page  38    •    October  29,  1945 


cided  to  go  ashore  and  get  a  close- 
up  of  the  action.  About  ten  minutes 
after  he  hit  the  beach,  a  piece  of 
shrapnel  got  him  in  the  leg  and 
he  was  taken  back .  to  his  ship, 
where  he  continued  recording. 

His  report  reached  the  States 
in  record  time,  and  "I  understand," 
Mr.  Twyman  said,  "it  was  the  first 
recorded  eyewitness  account  to  go 
on  the  networks.  American  carried 
it  on  the  coast,  and  Mutual  had  it 
full  network." 

He  was  at  Okinawa  "hitchhiking 
all  over  the  island  with  300  pounds 
of  recording  equipment".  Several 
of  his  features  recorded  there — 
among  them  descriptions  of  farm- 
ing on  Okinawa — were  broadcast 
throughout  the  middle  west. 

In  addition  to  doing  features,  Mr. 
Twyman  handled  Pacific  pickups 
on  net  shows  and  interviewed  more 
than  1,000  Coast  Guardsmen  for 
hometown  recordings.  On  Guam 
during  surrender  negotiations,  he 
did  a  special  Coast  Guard  feature 
fed  to  NBC,  arranged  by  NBC's 
George  Thomas  Folster.  During 
this  period,  he  also  introduced  Adm. 
Nimitz  on  a  net  relay  broadcast 
from  Guam. 

After  two  weeks  in  Japan — where 
he  found  himself  with  a  camera 
and  no  recording  or  broadcast  fa- 
cilities— he  returned  to  the  States. 
"The  biggest  problem  facing  broad- 
casters there,"  he  said,  "was  the 
transportation.  It  was  practically 
impossible  to  get  a  car  or  jeep,  and 
public  transportation  was  still  in 
a  bad  state."  He  expects  to  be  re- 
leased in  a  few  months — "and  all 
I  want  to  do  is  to  get  back  to  a 
station  and  get  my  hands  on  a  good 
commercial  again.  Handling  a  com- 
mercial well  is  a  great  challenge 
— and  opportunity — for  any  broad- 
caster." 

Wormser  to  Tokyo 
CAPT.  JACK  WORMSER,  former- 
ly of  NBC  Hollywood,  heads  group 
(Continued  on  page  42) 
ROADCASTING    •    Broadcast  Advertising 


THE  RIGHT  OUIL 


ONLY  ONE  OF  ITS  KIND 


Yes,  it's  the  only  one  in  Hartford  !  Not  another 
show  in  town  from  11:15  to  midnight,  Monday 
thru  Saturday,  that  is  made  up  exclusively  of 
requests  from  listeners!  They  call  and  write  from 
far  and  wide,  and  listen  regularly!  No  wonder 
local  advertisers  have  snapped  up  this  unusual 
feature!  Great  wonder  that  national  advertisers 
haven't  yet  filled  up  remaining  blocs  at  WDRC's 
low  transition  rate— just  one-third  of  the  regu- 
lar evening  rate!  Be  wise— use  the  NIGHT  OWL! 
Write  William  F.  Malo,  Commercial  Manager, 
WDRC,  for  more  information. 


WDRC 


HARTFORD  4  CONNECTICUT 


W  D  R  C  -  F  M 


ff 


BASIC  CBS 
Connecticut's 


Pioneer 
Broadcaster 


MAY  1932  —  In  1932  NBC  pioneered  with  a  new 
type  of  satiric  comedy  program  in  contrast  to  the  broader 
slapstick  variety  of  air  humor  then  prevalent.  Its  hero 


was  over -endowed  with  the  most  common  failings  of  the 
man-on-the-street.  He  was  vain,  penurious,  boastful, 
and  absurdly  anxious  to  please.  His  name  was  Benny. 


•  When  Jack  Benny  plays  his  violin  before  an  NBC 
mike  it's  "Love  In  Bloom." 

•  They  love  him  in  St.  Joe— in  New  York,  Yampa 
and  Shirttail  Canyon— in  Italy,  Germany,  Africa, 
and  the  Islands  of  the  Pacific— wherever  American 
men  and  women  have  fought  and  served. 


•  So  universally  is  Benny  beloved  as  a  great  Amer- 
ican jester  that  just  as  Lucky  Strike  Means  Fine 
Tobacco— so  does  the  Jack  Benny  Show  Mean 
Laughs  and  Wholesome  Comedy. 

•  With  his  gang— Mary  Livingstone,  Rochester, 
Phil  Harris,  Don  Wilson  and  Larry  Stevens— 


Story  of  the  Waukegan  Wag  J  NO.  6  OF  V  SERIES 


OCTOBER  7,  1945— Jack  Benny  is  starting  his 
fourteenth  year  on  NBC — the  networks  oldest  comedian 
in  point  of  service. 


TO  SUM  \  J  UP— During  his  thirteen  years  on  NBC, 
Jack  Benny  has  piled  up  more  rating  points  than  any 
other  entertainer  on  the  air. 


Benny  makes  laughs  pay  dividends  for  American 
Tobacco  Company;  although  sometimes  the  jokes 
behind  the  laughs  are  on  the  sponsor.  In  fact  it  was 
Jack  who  started  this  amusing  business  of  kidding 
the  commercial. 

•  During  the  13  years  Benny  has  been  on  NBC, 


many  little  known  personalities  and  shows  have 
come  to  the  network  and  achieved  fame.  They  have 
accomplished  this  because  they  have  been  given 
the  unsurpassed  facilities  of  the  NBC  Network,  the 
vast  NBC  audience,  and  the  association  of  such 
GREAT  NBC  programs  as  the  Jack  Benny  Show. 


alional  Broadcasting  Company 


America's  No.  1  Network 


A  Service  of  Radio 
Corporation  of  America 


Service  Front 

(Continued  from  page  38) 
of  AFRS  mid-Pacific  men  who  will 
assume  radio  duties  as  part  of  In- 
formation &  Education  detachment 
in  Tokyo,  Nov.  1.  Group  includes 
Sgt.  Jimmy  Schell,  former  engi- 
neer at  Guam;  Sgt.  James  Moore, 
in  charge  of  programs  at  Saipan; 
Sgt.  Bill  Landrum,  engineer  at 
Peleliu.  Paul  Freye,  writer  at 
Kwajalein;  Pvt.  Al  Lipton,  former 
AFRS  School. 

Brechner  in  Vet  Radio 
LT.  JOSEPH  L.  BRECHNER  was 
released  last  week  from  the  AAF, 
where  he  has  been  in  the  program 
and  placement  department  of  AAF 
Office  of  Radio  Production.  He  is  to 
head  radio  activities  for  the  Vet- 
erans Administration  in  Washing- 
ton. He  started  in  radio  as  free 


lance  writer  and  later  went  to  Har- 
wood  Martin  Agency  in  Washing- 
ton. In  1940  he  joined  Army  re- 
cruiting service  writing  scripts, 
and  a  year  later  began  writing  for 
War  Dept.  Radio  Branch,  BPR.  He 
has  been  in  the  Army  since  1943. 

Report  From  Japan 

CPL.  WALTER  KANER,  who  did 
publicity  and  special  events  at 
WLIB  Brooklyn  and  WWRL  Wood- 
side,  N.  Y.,  reports  from  Japan 
that  it  is  "like  old  home  week"  at 
the  Japanese  Broadcasting  Bldg. 
in  Tokyo.  Capt.  Ed  Sarnoff,  David 
Sarnoff's  son,  is  with  the  radio 
section  of  Army  public  relations 
headquarters,  as  is  T/Sgt.  Bill 
Berns  of  WNEW  Hollywood. 
"AFRS  has  taken  over  the  No. 
2  network  of  the  Japanese 
Broadcasting  Corp.,"  he  writes,  "as 


part  of  an  eventual  19  station  hook- 
up. Key  outlet  is  Radio  Tokyo,  a 
10,000  watter  which  feeds  pro- 
grams to  the  net  from  6:30  a.m. 
to  11  p.m.  daily.  Eight  mobile  units 
are  also  planned,  with  four  addi- 
tional stations  at  Kochi,  Okayama 
and  Tsuriga  in  Japan  and  Fusan  in 
Korea.  Japan's  No.  1  network  with 
80  outlets  continues  operations  as 
usual  in  Japanese." 

Goldman  Returns  to  WJTN 

CPL.  SIMON  GOLDMAN,  vice- 
president  of  the  James  Broadcast- 
ing Co.,  and  until  his  enlistment  in 
1943,  manager  of  WJTN  James- 
town, N.  Y.,  has  resumed  mana- 
gerial duties  following  Army  re- 
lease. He  was  in  the  Communica- 
tions Division  of  the  12th  Army 
Group  from  Normandy  to  Weis- 
baden,  through  five  campaigns.  Jay 


AfORMAfG  (g 

AND 

/s  F/rst  in  Dubuque 


Industrial  expansion  has  created  more 
employment  in  Dubuque  today  than  during 
the  wartime  peak.  As  the  fastest  growing 
city  in  Iowa,  Dubuque  provides  an  ever- 
increasing,  buying  audience  for  your  radio 
program!  Dubuque  is  served  by  four  trunk- 
line  railroads,  plus  truck  freight  lines  and 
barge  transportation  on  the  Mississippi. 

WKBB  offers  you  the  most  effective  cover- 
age of  the  Dubuque  area  as  evidenced  in 


the  recent  survey  by  Robert  S.  Conlon  & 
Associates.  This  survey  proves  that  more 
Dubuque  people  listen  to  WKBB — morning, 
noon,  and  night — than  to  any  other  radio 
station.  Listener  preferrence  for  WKBB 
programs  runs  as  high  as  4  to  1 . 

For  your  greater  profit,  you  can  reach 
Dubuqueland's  fastest  growing  market 
through  Dubuque's  first  and  most  popular 
radio  station,  WKBB! 


James  D.  Carpenter — Executive  Vice  President 
Represented  by  Howard  H.  Wilson  Company 


WKBB 


DUBUQUE 

I  OWA 


Cpl.  Goldman 

E.  Mason,  president,  is  now  devot- 
ing full  time  to  the  licensee  com- 
pany and  radio  station.  James 
Broadcasting  Co.  has  applied  for 
an  FM  station  in  Jamestown. 

Restrictions  Lifted 
DIRECTIVE  from  Brig.  Gen. 
Luther  Hill,  then  director  of  War 
Dept.  Public  Relations,  has  advised 
U.  S.  Army  war  correspondents 
that  they  no  longer  must  submit 
material  for  Army  censorship. 
Only  subjects  which  the  War  Dept. 
requests  to  review  are  those  deal- 
ing with  cryptography,  military 
intelligence  techniques,  secret  op- 
erations, tactics,  methods  and 
equipment.  Gen.  Hill  expressed  ap- 
preciation of  "your  loyal  compli- 
ance with  the  sometimes  irritat- 
ing restrictions." 

Miller  Heads  ASF  Radio 

CAPT.  BEN  MILLER,  former 
program  director  of  WGAC  Au- 
gusta, Ga.,  has  been  named  head 
of  the  ASF  Radio  Branch,  War 
Dept.  Bureau  of  Public  Relations, 
replacing  Maj.  Andre  Baruch,  who 
has  returned  to  network  announc- 
ing. Capt.  Miller  was  recently  pro- 
moted to  that  rank. 

*    *  * 
Lt.  Fred  Blees 

LT.  (j.g.)  FRED  WILLIAM 
BLEES,  29,  well  known  in  Holly- 
wood and  on  New  York  stage,  died 
in  typhoon  which  struck  Okinawa 
on  Oct.  9.  His  father,  William  A. 
Blees,  is  vice-president  and  West 
Coast  manager  of  Young  &  Rubi- 
cam  Inc.  Surviving  besides  parents 
and  wife,  are  William  Blees  III 
aged  5,  Betty  Blees  aged  3.  Brother 
of  the  deceased,  David  Hugh  Blees, 
Hollywood  radio  actor,  died  last 
June. 


AFFILIATED  WITH  AMERICAN  BROADCASTING  COMPANY 


Page  42    •    October  29,  1945 


Correction 

CKEY  Toronto  under  recent  agree- 
ment with  CBC  is  allowed  to  so- 
licit United  States  network  pro- 
grams not  now  carried  by  the  CBC 
networks  in  Canada,  but  where  pro- 
gram is  carried  by  CJBC,  CBC 
Dominion  network  key  station  at 
Toronto,  CKEY  may  be  added  to 
the  network.  Program  cannot  be 
switched  from  CJBC  to  CKEY  as 
stated  in  Broadcasting,  Oct.  15, 
p.  89. 

BROADCASTING    •    Broadcast  Advertising 


VOLUME  1— NUMBER  1 


OMAHA,  NEBRASKA 


NOV.  1,  1945 


NETWORK  CHANGE  GETS  HOT 
PROMOTION  BY  STATION  KOIL! 


NEW  ABC  SHOWS 
EAGERLY  AWAITED 
BY  OMAHA 


Omaha  radio  fans  who  eagerly  awaited 
the  change  have  been  rewarded  with  six 
full  hours  of  brand  new  evening  entertain- 
ment coming  to  them  from  KOIL-ABC. 

Shows  Omahans  have  heard  of  —  but  have 
never  heard — are  on  the  KOIL  night-time  sched- 
ule. Listeners  to  the  top  daytime  sparklers,  such 
as  BREAKFAST  CLUB,  GLAMOUR  MANOR, 
BREAKFAST  IN  HOLLYWOOD,  have  been 
added  to  the  already  large  KOIL  audience. 

KOIL,  already  known  for  its  top-notch  news 
presentations,  special  events  department  and 
large  dramatic  staff,  now  has  the  most  well- 
rounded  and  complete  entertainment  schedules 
of  any  mid-western  station. 

SEVERAL  MAILINGS 
USED  IN  PROMOTION 

The  U.  S.  Mails  were  jammed  with  announce- 
ments hailing  the  switch  of  KOIL  to  ABC.  More 
than  100,000  'coasters'  were  distributed  to  eat- 
ing and  drinking  establishments.  A  four-page 
newspaper  size  publicity  mailing  was  received  by 
60,000  families  in  Omaha  and  Council  Bluffs. 
A  'Fax  File'  and  gift  were  mailed  to  advertisers, 
agencies,  grocers  and  druggists. 

HOW  NETWORK  SHOWS 
AIDED  LOCAL  PROMOTION 

KOIL'S  switch  to  American  was  given  a  rol- 
licking send-off  by  the  network.  American  im- 
mediately dispatched  several  of  its  most  popular 
shows  to  Omaha  to  originate  there  during  the 
first  week  of  the  switch.  As  a  result  the  station's 
local  promotion  landed  squarely  in  the  public 
eye,  with  much  added  publicity  and  prestige 
among  Omaha  listeners. 

American  further  supplemented  the  promo- 
tional campaign  with  a  lavish  schedule  of  wel- 
coming network  announcements.  KOIL  itself 
carried  a  huge  schedule  of  announcements  plug- 
ging the  new  shows  American  is  bringing  via  the 
new  hook-up. 


.  .  .  He's  Happy  Now 

Mark  Woods,  American's  president,  was  hap- 
pily demonstrating  to  advertisers  this  week  how 
KOIL'S  Advancement  By  network  Change  open 
a  greater  market  through  a  new  outlet,  and 
brings  new  audiences  to  KOIL  advertisers. 

#  ft 


.  .  .  Wherever  You  Go 

Wherever  you  go  in  Omaha  these  days  you're 
bound  to  be  reminded  of  the  new  shows  on  KOIL 
via  ABC.  At  the  theatres,  on  trolleys  and  taxis, 
and  in  restaurants  and  taverns,  you'll  see  an- 
nouncements of  the  new  network  switch. 


13  MEDIA  USED 
TO  PUBLICIZE 
SWITCH  TO  ABC 

OMAHA,  NEBR.— In  one  of  the 
most  intensive  promotion  campaigns 
ever  staged,  Radio  Station  KOIL  real- 
ly told  Omaha  about  the  switch  to  the 
complete  facilities  of  the  American 
Broadcasting  Company. 

Using  thirteen  different  media,  the 
station  started  early  in  October  pub- 
licizing the  network  change  which 
took  place  November  1. 

To  herald  the  change,  2,400  inches  in  18 
newspapers  were  used  consistently,  plus 
more  than  1,000  inches  in  the  Omaha 
World-Herald.  Sixty  thousand  four-page 
newspaper-size  folders  were  mailed  to  as 
many  homes  in  Omaha  and  Council  Bluffs. 

For  eight  weeks,  theatres  in  Omaha  are  carry- 
ing screen  ads  informing  movie-goers  of  the 
bright  new  shows  now  in  town  via  KOIL-ABC. 
Taxis  throughout  the  city  displayed  large,  color- 
ful KOIL  posters.  A  full-showing  of  car  card 
advertising  was  used  both  inside  and  outside 
street  cars  and  busses.  More  than  100,000  'coast- 
ers' were  used  in  eating  and  drinking  establish- 
ments. 

Some  of  the  most  popular  ABC  programs 
originated  in  Omaha,  headlining  the  entire  cam- 
paign. KOIL  carried  a  tremendous  schedule  of 
change-over  publicity — supplemented  by  Ameri- 
can's own  welcoming  announcements. 

In  addition  to  local  advertising,  the  station 
used  national  and  regional  media  —  BROAD- 
CASTING MAGAZINE,  ADVERTISING 
AGE,  STANDARD  RATE  AND  DATA,  and 
widely  read  dealer  publications.  A  'Fax  File'  and 
a  gift  were  mailed  to  agencies  advertisers  and  all 
Omaha  and  Council  Bluffs  grocers  and  druggists. 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  43 


KSOO-KELO  RETAIN 
BBC  ORIGINATIONS 

KSOO-KELO  Sioux  Falls,  which 
have  carried  shortwave  broadcasts 
from  the  British  Broadcasting 
Corp.  regularly  since  February 
1944,  plan  to  continue  newscasts, 
commentaries  and  special  features 
even  though  the  war  is  over. 

They  find  the  BBC  originations 
attract  and  hold  sizeable  audi- 
ences and  regard  them  as  a  means 
of  broadening  listeners'  views  on 
subjects  of  common  interest. 
Broadcasts  have  ranged  from  de- 
scriptions of  D-Day  landings  in 
France  to  chats  by  a  British 
housewife  on  how  to  prepare  fish. 

Listeners  were  given  a  good 
example  of  British  equanimity 
when  the  stations  lined  up  a  series 
of  BBC  farm  broadcasts.  Day 
for  the  first  farm  feature  turned 
out  to  be  D-Day — war  broadcasts 
were  interrupted  while  BBC  talked 
about  cows. 


?  >  *  w 


¥2n 

m 


Go* 

/dmv 


BUYING  POWER 

tfati  fr<iy&  o^itt  SALES, 
to  GREATER 
KANSAS  CITY 


And  for  radio  advertising  that  pays 
off  in  RESULTS,  hire  KCKN  to 
deliver  your  sales  messages  to  Kansas 
Citians.  KCKN,  and  only  KCKN, 
programs  specifically  and  exclusively 
for  the  Greater  Kansas  City  market. 
Result  is  that  Kansas  Citians  look  to 
KCKN  for  the  kind  of  radio  enter- 
tainment they  like — day  and  night, 
all  night. 

Thus,  thru  KCKN,  you  may  sell  a 
substantial  share  of  Greater  Kansas 
City's  nine  hundred  million  dollar 
buying  power  without  the  rate  pen- 
alty of  outstate  coverage. 

Contact  your  nearest  Capper  office 
for  availabilities. 

24  HOURS  A  DAY— KCKN  is  the  only  Kansas 
City  station  broadcasting  day  and  night — 
all  night. 

"THIS  IS  MUTUAL" — At  6  P.  M.  KCKN  be- 
comes a  BASIC  station  of  the  Mutual  Brdad- 
casting  System. 


BIRTHDAY  CAKE  weighing  750  pounds  is  eyed  by  agency  executives  and  producers  in  the  studio  lobby  of 
KNX  Hollywood  on  the  station's  25th  anniversary  Oct.  17:  (1  to  r)  Donald  Thornburgh,  CBS  Pacific  Coast 
v-p;  Cornwell  Jackson,  v-p,  J.  Walter  Thompson  Co.;  Ted  Scherdeman,  Lennen  &  Mitchell;  John  Weiser,  v-p, 
Ruthrauff  &  Ryan;  August  J.  Bruhn,  McCann-Erickson  Inc.;  Harry  W.  Witt,  CBS  Pacific  Coast  assistant 
general  manager;  Don  Bernard,  Hollywood  manager,  William  Esty  Co.;  Nate  Tufts,  v-p,  Ruthrauff  &  Ryan; 
William  Rousseau,  Biow;  Wayne  Tiss,  v-p,  BBDO;  Neil  Reagan,  McCann-Erickson;  Don  Clarke,  BBDO;  Jack 
Zoller,  BBDO;  Henry  Legler,  Warwick  &  Legler;  Paul  Franklin,  Compton  Adv.;  Al  Scalpone,  Young  & 
Rubicam  Inc.   

  NBC  NEWS,  EVENTS 

DUTIES  REALIGNED 

FRANCIS  C.  McCALL,  manager  of 
operations  of  NBC's  news  and  spe- 
cial events  department,  will  con- 
centrate on  active  supervision  of 
all  news  and  com- 
m  e  n  t  a  r  y  pro- 
grams, with  spe- 
cial attention  to 
developing  on-the- 
spot  news  mate- 
rial, under  a  re- 
alignment of  op- 
erational and  ad- 
ministrative du- 
t  i  e  s  announced 
last  week  by  Wil- 
liam  F.  Brooks, 
director  of  the  department. 

Adolph  J.  Schneider,  assistant 
manager  of  operations,  will  develop 
and  supervise  all  NBC  special 
events  programs.  Joseph  0.  Myers 
has  been  appointed  assistant  to  Mr. 
Brooks  to  coordinate  facilities  and 
bookings  and  to  clear  bookings, 
schedules  and  circuit  orders  with 
other  departments. 


KCKN's  MARKET  COVERAGE 


McCall 


GREATER  KANSAS  CITY  MARKET  DATA 

O.P.A.         Effective  Total  Hornet 

COUNTIES  (and  Civilian  Pop.       Buying  Retail  With 

Important  Cities)    2-15-44         Income  Sales  Radios 

Jackson  (Mo). .....485,900    $776,365,000  $380,370,000  133,067 

Kansas  City  431,700     705,330,000  364,500,000  112,945 

Wyandotte  (Ks. I     144.500      196,114,000  78,040,000  36,676 

Kansas  City  135,000      182,250,000  74,433,000  31,163 

Johnson  (Ks.)  40,200       26,739,000  11,880,000  8,552 


SOURCES:    Homes  with  Radios — Bureau  of  Census.    All  other  data — 
Sales  Management's  "SURVEY  OF  BUYING  POWER,"  May  15,  1945. 
(Reprinted  with  Permission) 


ATS  Speakers 

SPEAKERS  who  are  to  address 
the  American  Television  Society 
during  the  1945-46  season  include 
Paul  A.  Porter,  chairman  of  FCC; 
James  A.  Farley,  head  of  Commit- 
tee for  Economic  Development;  Col. 
Sosthenes  Behn,  president  of  Inter- 
national Telephone  &  Telegraph 
Corp.;  Norman  Corwin,  radio  and 
television  script  writer;  Charles  H. 
Brewer,  North  American  director 
of  BBC,  and  James  Lawrence  Fly, 
former  chairman  of  FCC. 


*5^^_  ojf-  fftZy  Vallee  Sued 


BEN   LUDY,  GENERAL  MANAGER,  KCKN,  KANSAS  CITY.      WIBWi  TOPEKA 

ELLIS  ATTEBERRY,  manager,  kckn,  kansas  city 


CAPPER  PUBLICATIONS,  Inc. 


NEW   YORK    17:       420   LEXINGTON   AVENUE       MOHAWK   4-32SO  CHICAGO   1:     ISO  NORTH  MICHIGAN  AVENUE    CENTRAL  S977 

SAN   FRANCISCO  4:       1207  RUSS  BUILDING       DOUGLAS   S220  KANSAS  CITY  6:      300  WALTOWER  BUILDING      VICTOR  3864 


SARA  BERNER,  Hollywood  radio 
comedienne,  filed  $19,500  suit 
in  Los  Angeles  Superior  Court 
against  Rudy  Vallee,  star  of  NBC 
Rudy  Vallee  Show.  Actress  charged 
Vallee  refused  to  spot  her  on  that 
series  at  $500  weekly  as  he  had 
assertedly  promised.  Oral  agree- 
ment called  for  air  credit  on  39 
week  basis  starting  Aug.  30  last. 


Page  44    •     October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


c  1 


Dt".  Paul  I.  Carter,  Superintendent 
Veterans  Hospital,  checks  script  of 
KGW's  Monday  night  veteran's 
program,  "Remember  our  Men." 


1 


>  ,  \ 


vV 


KGW 

"Remember  Our  Men" 

CAMPAIGN  MARCHES  ON! 


Rotund  movie-star,  Eugene  Pallette, 
signs  the  "Remember  Our  Men"  pledge 
card  presented  by  KGW's  popular  sports 
announcer,  Rollie  Truitt. 


It's'  easy  to  forget  —  but  we  at  home  have  the  responsibility  of 
remembering  what  our  men  and  women  did  for  us  during  the 
war  period.  Characteristically,  KGW  has  accepted  this  chal- 
lenge and  has  inaugurated  a  "Remember  Our  Men"  campaign  to 
CONTINUE  to  provide  entertainment  for  men  and  women  still 
confined  in  veterans  hospitals. 

Write  for  free 

"Remember  Our  Men"  pledge  cards 

ROADCASTING    •    Broadcast  Advertising 


This  on-the-scene  shot  shows  patients  at  Portland 
Veteran's  Hospital  engrossed  in  the  "in  person" 
performance  of  one  of  KGW's  "Remember  Our 
Men"  programs  with  the  KGW  girls'  trio  and  male 
quartet  at  the  mike. 


one  ofthe  GREAT  STATIONS  ofthe  NATION 


KGW 

PORTLAND,  OREGON 


REPRESENTED  NATIONAltV 
BY    EDWARD    P  E  T  R  Y    &    CO.  INC. 

October  29,  1945    •    Page  45 


Microwave  Radio  Relay  System 
Is  Proposed  by  Western  Union 


RADIO  ANTENNA  on  roof  of  the 
24-story  Western  Union  building 
in  New  York  is  examined  by  H. 
P.  Corwith,  Western  Union  assist- 
ant chief  engineer  (research).  It 
is  part  of  a  microwave  radio  re- 
lay system  with  which  Western 
Union  proposes  to  improve  tele- 
graph service. 


PLANS  by  Western  Union  Tele- 
graph Co.  to  improve  telegraph 
service  to  American  cities  during 
the  next  seven  years  through  a 
microwave  radio  relay  system  de- 
veloped by  RCA  were  announced 
Oct.  22  by  A.  N.  Williams,  president 
of  Western  Union,  New  York. 

New  system  will  eventually  re- 
place pole  lines  and  the  present 
2,300,000-mile  telegraph  network, 
but  no  lines  will  be  removed  until 
an  established  radio  system  has 
proved  satisfactory,  government 
approval  is  obtained,  and  existing 
contracts  permit,  company  spokes- 
man said. 

Western  Union  has  applied  to  the 
FCC  for  permission  to  establish  ex- 
perimental system  between  New 


York  and  Washington,  New  York 
and  Pittsburgh,  and  Pittsburgh  and 
Washington.  An  experimental  sys- 
tem established  between  New  York 
and  Philadelphia  last  spring, 
through  cooperation  of  Western 
Union  and  RCA  (which  gives  West- 
ern Union  right  to  use  all  RCA  in- 
ventions) and  with  the  sanction  of 
FCC,  has  been  successful  in  meet- 
ing all  tests  imposed  and  provided 
experience  for  foundation  of  pro- 
posed nation-wide  system,  it  was 
reported. 

Although  the  system  could  be 
used  for  various  kinds  of  circuits, 
including  multiplex,  facsimile,  tele- 
printer, and  FM  broadcasting  pro- 
grams, Western  Union  does  not  yet 
know  whether  its  facilities  will  be 


The  Radio  Daily  Survey  of  postwar  opportunities  rates  only 
sixteen  cities  as  A-l  prospects,  and  Nashville  is  one  of  them! 
Only  one  Tennessee  city  has  an  A-l  postwar  rating  and  that  is 
Nashville!  ...  So  don't  overlook  Nashville  and  the  rich, 
Middle-Tennessee  market  in  making  your  postwar  plans  .  .  . 
In  the  area  served  by  WSIX,  with  its  popular  AMERICAN  and 
MUTUAL  programs,  are  more  than  a  million  potential  buyers 
for  your  product. 


AMERICAN 
MUTUAL 


5000  WATTS 
980  K.C. 


REPRESENTED  NATIONALLY  BY  THE  KATZ  AGENCY,  INC. 


used  for  any  purpose  other  than 
sending  of  telegrams. 

System  would  provide  radio 
beams  in  each  direction,  with  each 
beam  equipped  to  provide  270  multi- 
plex circuits,  so  that  1,080  opera- 
tors could  transmit  telegrams  sim- 
ultaneously over  a  beam  in  one  di- 
rection. Radio  beams  operate  at 
such  high  frequencies  that  anten- 
nas required  to  send  and  receive 
waves  are  only  four  inches  long. 
Behind  each  antenna  is  a  six-foot 
parabolic  reflector,  similar  to  those 
used  by  searchlights.  Principle  is 
much  the  same  as  that  demonstrat- 
ed by  Federal  Telephone  &  Radio 
Corp.  [Broadcasting,  Oct.  1]. 

Twenty  or  more  voice  frequen- 
cies may  be  sent  over  the  beams 
simultaneously,  making  it  possible 
for  at  least  that  many  FM  broad- 
casts to  be  transmitted  at  once,  and 
perhaps  more,  depending  on  how  far 
new  channels  are  developed  on  the 
beams.  FCC  has  been  requested  to 
permit  operation  of  the  set-up  on 
some  of  the  high  frequency  bands 
recently  allocated  for  use  by  radio 
relay  systems  and  also  to  allow 
Western  Union  to  handle  commer- 
cial telegraph  traffic  as  part  of 
the  test  program. 


AUTHORIZE  STUDIES 
FOR  RELAY  SERVICE 

APPLICATIONS  of  RCA  Com- 
munications Inc.  for  eight  Class  2 
experimental  fixed  radio  stations 
were  granted  by  the  FCC  last 
week.  Purpose  of  project  is  to 
study  and  develop  automatic  and 
unattended  radio  relay  lines  of 
communication.  Particular  interest 
is  handling  of  telephone  and  tele- 
graph traffic. 

Stations  will  be  located  at  New 
York,  Wilmington,  Havre  de 
Grace,  Baltimore  and  Washington. 
To  use  RCA  composite  type  ex- 
perimental equipment,  stations 
will  operate  on  frequencies  to  be 
assigned  by  Commission  with  25  w 
power,  unlimited  hours. 

New  England  Telephone  & 
Telegraph  Co.  at  same  time  was 
granted  requests  for  Class  2  ex- 
perimental land  station  and  52 
portable-mobile  stations  to  study 
technical  and  other  requirements 
of  proposed  urban  mobile  tele- 
phone service  for  the  general  pub- 
lic. Research  will  be  conducted 
in  Boston  area  using  General  Elec- 
tric type  experimental  equipment. 
Temporary  assignment  for  land 
station  is  156.53  mc  with  250  w 
and  special  emission  for  FM 
(telephony),  and  mobile  units, 
157.43  mc,  15  w. 


Training  Poll 

FIRST  RESULTS  of  a  poll  of 
public  opinion  on  universal  mili- 
tary training  will  be  given  by 
Walter  Kiernan  on  his  Kiernan's 
News  Corner  cooperative  broad- 
cast on  American  Nov.  2.  Kiernan 
started  poll  within  a  few  hours 
after  President  Truman  finished 
his  speech  to  Congress  on  subject 
Oct.  23. 


Page  46    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


EQUIPMENT  TESTS 
HAVE  STARTED! 


tibc  in  San  Antonio 
Will  Soon  Go  50,000  Watts 
on  680  kc. 


I  MAVERICK 


ZAVALA 

Lo  Pr,o<  Bolesvi 


V  N.xon  Hoch-'o  \  Sweet  Home  /,  'wMARTON  WhortonT'  .  ,  .  O 
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Son  Diego  J      s    |Bon-    Robii<j»n  ®V 
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}   San  Yanocio 


HAGSTROM  CO.,  Inc., 
N.  Y.  C. 
Map  Makers 


\  Rio  Grande/ 


SAN  ANTONIO 


It-  

(WILLACY 
f        ®  Rarmondville, 


.0°Son3B.n,loV|Pt"Uol 


More  than  2,000,000  prosperous 
citizens  live  in  the  South  Texas 
market  that  will  be  blanketed  by 
Station  KABC  with  its  new  power 
of  50,000  watts,  daytime,  and 
10,000  watts,  night! 
This  primary  listening  area  map 
tells  the  story,  outlining  KABC's 
daytime  0.5  millivolt  contour. 


Outlet  of  the  AMERICAN  BROADCASTING  CO. 

Represented  Nationally  by  WEED  &  CO. 


SERVING    THE  PUBLIC 

BROADCASTING    •    Broadcast  Advertising 


INTEREST 


IN    SOUTH  TEXAS 

October  29,  1945    •    Page  4' 


Conditional  Grants  for  New  FM  Stations 


Following  is  a  list  of  the  actions: 
City  Applicant 


ALABAMA 

Johnston  Broadcasting  Co. 

ARKANSAS 

Donald  W.  Reynolds 


CALIFORNIA 


J.  E.  Rodman 


Gore  Publishing  Co. 
Florida  Broadcasting  Co. 
Miami  Broadcasting  Co. 
A.  1-rank  Katzentine 
Pinel'as  Broadcasting  Co. 
The  Tribune  Co. 

GEORGIA 

Augusta  Broadcasting  Co. 
Ga.-AJa.  Broadcasting  Corp. 
Middle  Ga.  Broadcasting  Co. 
Southeastern  Broadcasting  Co. 
Frank  R.  Pidcock  Sr. 

IDAHO 


IOWA 

Burlington  Broadcasting  Co. 

Central  Broadcasting  Co 
Dubuque  Broadcasting  Co. 

KANSAS 

The  World  Co. 

The  Farmers  &   Bankers  Broad- 
casting Corp. 

LOUISIANA 

Alexandria  Broadcasting  Co.  Inc. 
The  Times  Picayune  Pub.  Co. 
Loyola  University 

MAINE 

Portland  Broadcasting  System,  Inc. 

MINNESOTA 

Southern  Minn.  Supply  Co. 
KSTP,  Inc. 

WMIN  Broadcasting  Co. 

MISSOURI 


WMBR 
WQAM 
WKAT 
WTSP 
WFLA 


WBML 
WMAZ 
WMGA 


KBUR 
WHO 


KALB 
WWL 


WHB  Broadcasting  Co. 
Mo.  Broadcasting  Corp. 
Thomas  Patrick,  Inc. 


Metropolitan, 
poss.bly  rural 

Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 


Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 


Metropolitan, 

possibly  rural 
Metropolitan 
Metropolitan 
possibly  rural 

Metropolitan 
Metropolitan 


Metropolitan 
Metropolitan 
Metropolitan 


Metropolitan 
Metropolitan, 

possibly  rural 
Metropolitan 


Metropolitan 
Metropolitan 
Metropolitan 


Interest  in  Standard 

Type  of  itivi 

City 

Applicant 

Station 

s  Station 

NEBRASKA 

Omaha 

Inland  Broadcasting  Co. 

KB  ON 

Metropolitan 

NEVADA 

LasV  as 

KENO 

Community 

Reno 

neno  JNewspapers,  inc. 

Metropolitan 

NORTH  CAROLINA 

riurungton 

Alamance  Broadcasting  Co.  Inc. 

WBBB 

Metropolitan 

Durham  Radio  Corp. 

WDNC 

P  eensboro  ., 

Greensboro  News  Co. 

Metropolitan 

Koanoke  Kapias 

Telecast,  Inc. 

Metropolitan 

WCBT,  Inc. 

WCBT 

Josh  L.  Home 

Rocky  Mount 

William  Avera  Wynne 

WEED 

Metropolitan 

Washington 

Tar  Heel  Broadcasting  System,  Inc. 

Metropolitan 

WAIR  Broadcasting  Co. 

WAIR 

Sa.isbury 

WSTP 

Metropo  itan 

OKLAHOMA 

Oklahoma  City 

KOMA,  Inc. 

KOMA 

Metropolitan, 

possibly  rural 

Shawnee 

KGFF  Broadcasting  Co. 

KGFF 

Tulsa 

Metropolitan 

OREGON 

„  ,.  , 

Mrs.  W.  J.  Virgin 

KMED 

Metropolitan 

KXL  Broadcasters 

KXL 

possibly  rural 

Portland 

KOIN,  Inc. 

KOIN 

Metropolitan 

Portland 

Pacific  Radio  Advertising  Service,  a 

Egan^nd' Wilbur T^ei-man*"1 

KWJJ 

Metropolitan 

SOUTH  CAROLINA 

Columbia 

Surety  Life  Ins.  Co. 

Metropolitan 

Greenville 

WMRC 

Greenville 

WFBC 

Metropolitan 

TEXAS 

Beaumont 

KRIC,  Inc. 

KRIC 

Metropolitan 

Brownsville  Herald  Pub.  Co. 

The  KLUF  Broadcasting  Co.  Inc. 

KLUF 

Metropolitan 

Houston 

Houston  Printing  Corp. 

KPRC 

Metropolitan 

Houston 

KTRH  Broadcasting  Co. 

Metropolitan 

San  Antonio 

The  Walmac  Co. 

KMAC 

Texarkana 

KCMC,  Inc. 

KCMC 

Metropolitan 

VIRGINIA 

Norfolk 

WTAR  Radio  Corp. 

Metropolitan 

Portsmouth 

Portsmouth  Radio  Corp. 

WSAP1 

Richmond 

Havens  &  Martin,  Inc. 

WMBG 

Metropolitan 

WYOMING 

Cheyenne 

Frontier  Broadcasting  Co. 

KFBC 

Metropolitan 

Army's  First  Video 

ARMY'S  first  television  show  will 
be  produced  over  WBKB  Chicago 
by  the  Sixth  Transportation  Zone 
Nov.  13.  Titled,  "The  Transporta- 
tion Corps  Brings  'Em  Back",  the 


show  will  be  written  and  produced 
by  S/Sgt.  Saul  C.  Korkin,  who  has 
been  writing  radio  scripts  for  the 
Army.  Professional  actors  will  aug- 
ment military  personnel  in  the 
video  broadcast. 


AS- 

2-> 


=-  BEE  BAXTER  HAS  HAD  15  YEARS  OF  SUCCESSFUL  SELLING  OF  SUCH  PRODUCTS 
Dromedary  Ginger  Bread  Fanny  Farmer  Candy  Occident  Flour 
Woolfoam  Rumford  Baking  Powder  Bondex  Hot  Iron  Jape 
E-Z  Cut  Ham        Monarch  Ranges         Celanese  Frigidaire 

IF  YOU  ALREADY  HAVE,  OR  CONTEMPLATE,  DISTRIBUTION  IN  THIS  MARKET, 
THIS  PROGRAM  CAN  SELL  YOUR  PRODUCT. 


SIOUX    FALLS,   SO.  DAKOTA 

1140  K  C  -  5000  WATTS 

National  Representatives 
HOWARD  H.  WILSON  CO. 


•    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


Business  Leaders  plan  for 


*  We  Stewart  Dry  Goods  Co 

-DE CAUSE  the  n     ,  .  .  # 

The  Stewart  DPrev°P/f  °j  L°"isvilJe  and  tf, 

on  what  II  L&  *f°rZan>  have  comoW  .  m°St  mode™ 

Associated  with  „c  ■  ,  .  St  recent  develop  -and  '^proved 
rcted  our  p  esen  £  ft?  de^°Pment  is  the  T     •  Ve,0Pments  m  depa^ 


this  city7  T,  T  'k  Plants  wa  a  b.V  f  avai,!,b''<ity  of  aEm,-'  me,d,ate,>''  a'ter  V-l  D„ 
*>  fa^Iitating  Jocaafcoe™PIo^es  of  this  Bank  and  T       ^  7  m°St 


We  sliou/d  //Ice  to  send  you 
a  cop/  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


THE  Louisville  Times 

Radio   Station  WHAS 


ROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  49 


fTtanncEmEnTijl 


R.  C.  COSGROVE,  vice-president  of  the 
Crosley  Corp.  recently  purchased  by  the 
Aviation  Corp..  has  been  named  vice- 
president  in  charge  of  sales  for  AVCO. 
Company's  manu- 
facturing units  in- 
clude Lycoming,  re- 
public  Aircraft 
products.  Spencer 
Heater  Division  and 
American  Propeller 
Corp.  In  addition  to 
his  new  duties  Mr. 
Cosgrove  continues 
as  vice-president  of 
Crosley  and  general 
manager  of  its  man- 
ufacturing divi- 
sions. He  is  also 
president  of  >  Cros- 
1  e  y  Distributing 
Corp.  Mr.  Cosgrove. 

with  Crosley  for  six  years,  is  president 
of  Radio  Manufacturers  Assn. 
GUILFORD  S.  JAMESON,  Washington 
radio  attorney,  Oct.  16  was  elected 
chairman  of  the  Section  on  Administra- 
tive Law  of  the  District  of  Columbia 


Mr.  Cosgrove 


Bar  Assn.,  a  group  consisting  of 
practicing  lawyers  in  several  fields,  at 
annual  meeting  held  at  home  of  LOUIS 
G.  CALDWELL,  ex-chairman  of  the  sec- 
tion and  also  broadcast  attorney.  Other 
officers  elected  who  are  interested  in 
radio  law  were:  ELIOT  LOVETT,  vice- 
chairman,  president  of  the  FCC  Bar 
Assn.;  PERCY  H.  RUSSELL  Jr.,  secre- 
tary; H.  DONALD  KISTLER,  council 
member,  of  Kremer  &  Bingham.  Mr. 
Jameson  is  former  commissioner  of 
U.  S.  Court  of  Claims. 
BOB  BUSS,  former  commercial  manager 
of  CKCK  Regina,  has  joined  CHAT 
Medicine  Hat,  Alta.,  as  manager.  Sta- 
tion plans  to  be  on  air  early  in  1946. 

NILES  TRAMMELL,  president  of  NBC. 
was  guest  speaker  at  the  Milwaukee 
Ad  Club  Oct.  25.  His  topic  was  "Radio 
Has  Reached  a  New  Starting  Point". 

SHIRLEY  ENRIGHT,  office  manager  of 
WTAR  Norfolk,  Va.,  has  been  elected 
president  of  the  Norfolk  Ad  Club. 

FRED  SMITH,  former  vice-president  of 
American  Broadcasting  Co.  in  charge 


of  advertising,  has  joined  Simon  & 
Schuster,  New  York,  as  advertising  and 
promotion  director. 
Company  is  consid- 
ering use  of  net- 
work radio.  Mr. 
Smith  also  has  been 
appointed  by  Presi- 
dent Truman  as  di- 
rector of  public  re- 
lations for  the  la- 
ta o  r  management 
conferences  begin- 
ning Nov.  5  at  the 
White  House. 

PHILLIPS  CARLIN, 

Mutual  vice-presi- 

lVTr    QmitTi  dent    in     cnarSe  of 

ivir.  sraiin  programs,    is    on  a 

business  trip  to  Chi- 
cago. EDGAR  KOBAK,  president  of 
Mutual,  returns  today  from  a  trip  to 
the  Midwest.  He  left  New  York  Oct  21. 
ROBERT  SWEZEY,  executive  vice-pres- 
ident and  general  manager  of  Mutual, 
was  chief  speaker  Oct.  24  at  the  Mon- 
treal Ad  Club  luncheon  at  Montreal.  He 
related  his  recent  experiences  overseas. 

PAUL  E.  MILLS,  general  manager '  of 
WOWO  Fort  Wayne,  Ind.,  was  one  of  19 
Fort  Wayne  men  made  "Flying  Colonels" 
at  a  Kiwanis  Club  meeting  recognizing 
their  contributions  to  aviation. 

STEVE  WILLIS,  general  manager  of 
WJNO  West  Palm  Beach,  Fla.,  has  been 
re-elected  for  his  fourth  consecutive 
year  to  the  board  of  directors  of  West 
Palm  Beach  Chamber  of  Commerce. 


KFYR 

WELCOMES  THE 

NBC 


FALL 


PARADE  OF  STARS" 


YES  .  .  .  We're  proud  to  be  able  to  bring  to  our  vast 
Northwest  audience  the  tops  in  radio  entertainment 
.  .  .  the  greatest  stars  .  .  .  the  finest  music  .  .  .  the 
ultimate  in  drama,  comedy  and  public  service 
features. 


AND  .  .  .  our  audience  is  appreciative,  too !  That's 
why  more  and  more  advertisers  are  finding  it  profit- 
able to  use  KFYR  facilities. 

For  further  details  write  us  or  ask  any  John  Blair  Man 


[ffiiTi!T3;rcTiT^1 


THOMAS  D.  RISHWORTH,  former  NBC 
manager  of  public  service  programs  and 
recently  discharged  from  AAF,  has  re- 
joined the  network  as  assistant  manager 
of  the  package  sales  division,  replac- 
ing ROY  PORTEOUS,  who  has  been 
named  audience  promotion  manager  of 
the  NBC  advertising  and  promotion  de- 
partment. 

EDWIN   H.    SCHWEITZER    has  joined 
WELI  New  Haven,  Conn.,  as  sales  man- 
ager. He  will  direct 


the  sales  force,  su- 
pervise contact  with 
establishments  ad- 
vertising on  WELI, 
and  be  in  charge 
of  national  business 
placed  on  the  sta- 
tion. In  radio  sales 
for  six  years,  he  was 
with  WHTD  Hart- 
ford, Conn.,  as  ac- 
count executive  in 
charge  of  depart- 
ment store  radio  ad- 
vertising. 


Mr.  Schweitzer 


GEORGE  W.  MIL- 
LAR has  been  ap- 
pointed sales  manager  of  WJBK  Detroit 
to  succeed  IRWIN  C.  STOLL,  who  takes 
over  other  duties  in  the  sales  depart- 
ment. Millar  was  Detroit  manager  of 
Pillsbury  Mills  Inc.  until  he  resigned  in 
1944  to  join  Modern  Market  Merchandis- 
ing Inc.,  an  affiliate  of  Michigan  Music 
Co.,  franchise  holder  of  Muzak. 

RICHARD  E.  GREEN,  for  seven  years 
manager  of  national  sales  and  sales 
promotion  for  KFPY 
Spokane,  has  been 
appointed  to  that 
post  with  KOMO 
Seattle.  He  also  will 
be  in  charge  of 
KOMO  public  re- 
lations. 

WILLIAM  EWING, 

formerly  of  Spot 
Sales,  Inc.,  New 
York,  and  commer- 
cial manager  of 
WENT  Gloversville, 
has  joined  Howard 
H.  Wilson  Co.,  New 
York.  He  has  been  Mr.  Green 

associated  with  NBC 
in  Washington  and  New  York. 

GIL  JOHNSTON,  formerly  in  the  sound 
effects  department  of  WBBM  Chicago, 
is  new  member  of  sales  staff  of  KMOX 
St.  Louis.  Prisoner  of  war  in  Germany 
for  13  weeks  before  V-E  Day,  he  served 
for  two  years  as  fighter  pilot  with 
RCAF  and  three  years  in  U.  S.  Eighth 
Airforce. 

TAYLOR-HOWE-SNOWDEN  Radio  Sales, 
representative  of  the  Oklahoma  Net- 
work, the  Lone  Star  Chain  and  seven 
stations  in  the  Louisiana-Oklahoma- 
Texas  area,  will  give  its  annual  party 
for  New  York  agency  executives  on  Nov. 
30  at  the  Ambassador  Hotel,  New  York. 
ARTHUR  J.  BARRY  Jr.  rejoins  Free  <5s 
Peters  Oct.  29  as  account  executive  in 
the  New  York  Office.  He  has  been  on 
leave  since  1942  for  service  with  the 
Navy  as  radar  officer  and  fighter  direc- 
tor on  an  escort  carrier  in  the  Pacific 
He  was  recently  released  from  actlvp 
duty  as  lieutenant  commander. 
GEORGE  A.  PROVOL,  commercial  man- 
ager of  KDYL  Salt  Lake  City,  won  the 
President's  Cup  in  the  fall  golf  tourna- 
ment sponsored  by  Salt  Lake  Advertis- 
ing Club. 

JOHN  H.  DODGE,  account  executive  of 
NBC  television  sales  department  Is 
father  of  a  boy  born  Oct.  21. 
GEORGE  JEFFERIES,  formerly  of  the 
RCAF,  has  joined  the  sales  staff  of  CJOR 
Vancouver. 

STAN  TAPLEY,  commercial  manager  of 
CJCS  Stratford,  has  been  appointed  to 
the  same  position  with  CKOV  Kelowna, 
B.  C. 

MAX  E.  SOLOMON,  account  executive 
of  WFIL  Philadelphia,  has  been  elected 
vice-president  of  the  Fourth  Estate 
Square  Club,  Philadelphia. 
WWPG  Palm  Beach,  Fla.,  has  appointed 
Joseph  Hershey  McGillvra  Inc.,  New 
York,  as  exclusive  national  representa- 
tive. 

CHML  Hamilton,  Ont.,  has  appointed 
Adam  Young  Inc.  as  exclusive  represent- 
ative in  the  U.  S.  as  of  Nov.  15.  Sta- 
tion expects  to  be  on  the  air  early  In 
1946. 


ff7  ferC  SW  flD  "W*1 


Page  50    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


4.  co^"  * 


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100OW  AT  NIGHT  .{.^ 

IROADCASTING 


Broadcast  Advertising 


the  GEORGIANS  TRIO 

Represented    by    THE    K  AT  Z\  AGENCY,  Inc. 


October  29,  1945    •    Page  51 


It's  not  WHAT  he  cooks 
but  HOW  he  cooks  it 


Whether  it  be  creamed  chicken  or  a  sauce  by  Escoffier 
—it's  not  what  he  cooks  but  how  he  cooks  it.  Good 
taste,  skill,  years  of  practice  and  a  natural  aptitude  are 
the  ingredients  for  a  good  cook. 

It's  just  like  that  in  this  business.  The  stations  we  repre- 
sent know  there  is  no  place  in  it  for  beginners.  Our 
people  have  those  qualities  that  assure  success.  They 
give  friendly,  intelligent  cooperation  and  they  show 
skill  that  comes  only  from  years  of  practice  in  the 
advertising  business. 


PAUL  H.  RAYMER  COMPANY    •    RADIO  ADVERTISING 

NEW  YORK  •  DETROIT  •  CHICAGO  •  LOS  ANGELES  ■  SAN  FRANCISCO 


FM— For  Musicians 

WHO  CONTROLS  American  radio  and  its 
destiny?  You'd  guess  that  broadcasters  play 
a  small  part;  that  Congress  writes  the  laws 
and  that  the  FCC,  as  the  administrative  arm 
of  Congress,  enforces  those  laws. 

But  all  that  must  be  wrong. 

New  broadcast  services  are  about  to  be 
born — FM  and  television.  Allocations  are  all 
but  made  and  the  rules  are  being  finally  writ- 
ten. Everything,  for  better  or  worse,  would 
appear  to  be  set  for  FM  as  a  new  aural  service 
destined  to  broaden  radio's  horizons.  Television, 
too,  has  the  amber  light,  about  to  turn  green. 

But  someone  forgot  somewhere  to  reckon 
with  James  C.  Petrillo — that  pied  piper  of 
music.  He  has  served  notice  on  the  network 
keys  that  there  will  be  no  duplication  of  musi- 
cians on  AM  and  FM  stations  jointly  operated 
(which  means  all  network  programs  using  live 
music).  A  separate  staff  of  musicians  or,  more 
likely,  a  full  complement  of  standbys,  is  what 
he  seeks. 

Petrillo  has  always  started  on  the  networks. 
They  are  easy  prey  because  they  have  that 
curse  of  alleged  "bigness".  It  is  clear,  however, 
what  Petrillo  means.  Every  network  must  have 
a  duplicate  staff  of  musicians  (or  pay  out  the 
equivalent  cash)  if  it  serves  FM  outlets.  Most 
certainly  Petrillo  in  due  course  will  propose 
that  every  AM  station  follow  suit. 

The  evil  of  featherbedding  inherent  in  the 
standby,  first  introduced  by  Petrillo's  Ameri- 
can Federation  of  Musicians,  is  jumped  from 
double  to  triple  in  the  latest  Petrillo  manifesto. 
Presumably  it  would  quadruple  when  he  moves 
in  on  television,  which  indeed  even  now  can't 
use  live  music  until  Petrillo  figures  the  revenue. 

In  simple  arithmetic,  here's  what  the  FM 
ruling  means.  Now,  when  the  New  York  Phil- 
harmonic performs  in  New  York  for  radio,  its 
staff  of  104  musicians  are  paid,  and  well.  If 
the  same  performance  should  be  carried  over 
the  FM  adjunct  of  the  AM  key,  standby  must 
be  paid  for  an  additional  104  musicians.  If 
the  orchestra  performs  outside  the  New  York 
local's  jurisdiction,  another  104  would  have  to 
be  paid  (or  the  cash  deposited  with  the  union). 

It  would  be  as  if  General  Motors  required 
the  purchaser  of  one  of  its  cars  to  buy  two 
"standbys"  of  the  same  models  to  be  run  on 
a  moving  belt  or  to  rust,  because  the  new  mod- 
els might  have  triple  the  life  of  the  old  ones 
and  therefore  that  much  work  or  profit  would 
be  lost.  How  long  would  it  be  before  Attorney 
General  Clark  had  GM  in  the  Federal  courts? 

As  things  stand,  Petrillo  is  making  a  Hercu- 
lean drive  toward  a  still-birth  of  FM.  A  new 
medium,  destined  to  lose  money  for  many 
months,  just  can't  stand  the  gaff  of  $5,000,000 
or  $7,000,000  in  tribute  to  a  private  union. 

Or  maybe  Petrillo  is  jockeying  for  position. 
We've  seen  him  jockey  before  and,  thanks  to  a 
protective  law,  enacted  by  a  servile  or  fright- 
ened Congress,  Petrillo  has  gotten  practically 
everything  for  which  he  bargained.  The  anti- 
trust laws  just  don't  touch  the  unions.  Petrillo 
hasn't  even  been  artful — he  has  just  demanded 
and  threatened  and  won. 


Today  it's  FM  on  the  spot,  with  television 
coming  up.  Yesterday,  it  was  fixed  quotas  of 
musicians  an  all  stations.  There  also  was 
Petrillo's  private  WPA,  wherein  royalties  for 
performance  of  recordings  are  paid  by  the 
manufacturers  to  the  union. 

Tomorrow  it  can  be  almost  anything,  unless 
Congress  and  the  administration  get  together 
on  means  of  making  the  anti-trust  statutes 
applicable  to  unions  (which  today  constitute 
the  nation's  biggest  business),  putting  them 
on  the  same  legal  footing  as  private  business. 


Confusion  and  Contrast 

WHEN  CONFUSION  runs  wild,  as  it  does  in 
radio  today,  it's  helpful  to  get  back  to  funda- 
mentals; to  take  an  inventory. 

Earlier  this  month  one  of  the  nation's  high 
tribunals  made  a  notable  contribution  in  unani- 
mously rejecting  an  appeal  of  eight  religious 
groups  which  sought  to  compel  WPEN  Phila- 
delphia to-  sell  them  time  as  had  been  done 
under  the  previous  ownership  of  the  station. 

The  ruling  came  only  three  days  after  Rep. 
Emanuel  Celler  (D-N.  Y.)  introduced  a  hill 
that  would  make  radio  broadcasting  a  public 
utility  and  provide  rigid  controls  over  pro- 
grams, business  practices  and  renewal  pro- 
cedures [Broadcasting,  Oct.  15].  Rep.  Celler's 
400-word  bill  to  gut  a  free  radio,  was  accom- 
panied by  a  1,000-word  bombastic  press  release. 

The  three-judge  Federal  court  issued  no 
press  release.  It  handed  down  an  opinion  in 
which  it  essayed  faithfully  to  interpret  the  law. 
Although  it  had  no  connection  whatever  with 
the  Celler  Bill  or  the  diatribes  of  others  in 
public  life  against  Radio  by  the  American  Plan, 
that  opinion  torpedoes  practically  every  point 
raised  as  to  reforms. 

Mr.  Celler  wants  station  financial  reports 
open  to  public  inspection  because  telephone  and 
telegraph  companies  do  so. 

Federal  Judge  John  Biggs  Jr.,  senior  mem- 
ber of  the  appellate  court,  observed:  "*  *  *  a 
radio  broadcasting  station  is  not  a  public 
utility  in  the  sense  that  it  must  permit  broad- 
casting by  whoever  comes  to  its  microphones." 

Rep.  Celler  asks  that  Government  fix  sustain- 
ing time  percentages  for  nonprofit  activities. 

The  court  recites  (the  FCC  permitting  and 
no  violation  of  the  anti-trust  laws  being  in- 
volved) that  there  is  no  reason  why  the  de- 
fendant (WPEN)  "may  not  sell  time  to  whom- 
ever it  pleases". 

And  on  the  "trustee"  point,  the  Court  by 
coincidence,  brings  out  that  the  religious  plain- 
tiffs seek  to  endow  WPEN  with  the  quality 
of  "an  agency  of  the  Federal  Government  and 
endeavor  to  employ  a  kind  of  'trustee-of-public 
interest'  doctrine  to  that  end".  And  the  court 
answered:  "But  Congress  has  not  made  WPEN 
an  agency  of  Government.  For  this  court  to 
adopt  the  view  that  it  has  such  a  status  would 
be  judicial  legislation  of  the  most  obvious  kind". 

The  seven-page  opinion  is  replete  with  conclu- 
sions and  comments  which  make  crystal  clear 
the  Congressional  intent  that  radio  is  a  free, 
competitive  enterprise. 

"It  is  clear,"  states  Judge  Biggs,  "from  his- 
tory and  the  interpretation  of  the  Federal  Com- 
munications Act  that  the  choice  of  programs 
rests  with  the  broadcasting  stations  licensed  by 
the  FCC." 

That  much  is  certain.  The  task  now  is  to 
prevent,  by  sheer  force  of  deed  and  logic,  any 
breakdown  of  these  provisions  of  the  law. 


ROBERT  SWAIM  PEARE 


DIRECTING  the  operation  of  a  single 
radio  station  is  generally  considered  a 
full-time  job,  about  all  any  one  person 
cares  to  handle.  However,  Robert  Swaim 
Peare,  vice-president  of  the  General  Electric 
Company,  not  only  directs  one  of  the  oldest 
and  best  known  standard  broadcast  stations, 
WGY  Schenectady,  but  has  the  responsibility 
for  guiding  the  destinies  of  some  eight  other 
stations,  two  of  which  are  located  in  California 
and  six  in  Schenectady. 

Probably  no  other  company,  with  the  excep- 
tion of  the  major  networks,  operates  the.  diver- 
sity of  stations  that  fall  under  the  watchful 
eye  of  Bob  Peare.  For,  in  addition  to  WGY, 
these  eight  other  stations  include  five  short- 
wave stations,  a  television,  FM,  and  a  state 
police  station. 

Temporarily,  the  Government  has  taken  over 
programming  of  the  five  shortwave  stations, 
and  the  state  police  transmit  their  own  mes- 
sages, leaving  the  remaining  three  under 
Peare's  direction.  Yet  even  now  his  duties  are 
diversified  and  tremendous.  In  his  capacity 
with  G.  E.  it  is  not  only  broadcasting  that 
occupies  his  time  but  also  direction  of  the  com- 
pany's advertising,  publicity  and  the  many 
other  services  now  called  "publication  rela- 
tions". 

Bob  Peare  gives  a  broad  definition  to  his 
manifold  tasks.  To  him,  they  constitute  "serv- 
ing the  public".  And  whether  it  be  supplying 
tickets  for  television  program  audiences, 
arranging  broadcasts  to  welcome  homecoming 
servicemen  or  signing  a  contract  for  a  nation- 
wide G.  E.  radio  program,  he  gives  to  each 
task  his  personal  interest  and  attention.  His 
audiences  are  composed  of  individuals,  he  says, 
and  it's  on  that  basis  he  prefers  dealing  with 
them. 

This  deep  interest  Peare  has  in  people  un- 
doubtedly stems  from  his  early  life  and  back- 
ground. He  was  born  in  Bellmore,  Ind.,  in  1901, 
the  son  of  an  Indiana  country  doctor,  who 
returned  to  New  York  in  1906  for  postgraduate 
study,  bringing  his  small  son  with  him  to  reside 
for  a  time  on  127th  street.  This  metropolitan 
experience  was  broadening  to  young  Peare, 
but  what  made  a  deeper  impression  on  his  mind 
was  riding  the  country  roads  of  Indiana  with 
his  father  on  his  professional  calls.  Here,  he 
learned  a  great  deal  about  human  beings  and 
their  relations  with  each  other,  knowledge 
which  later  served  him  well  in  his  dealings 
with  the  public. 

A  second  major  influence  in  his  career  was 
the  University  of  Michigan,  from  which  he  was 
graduated  in  1922.  Like  most  rugged  Indiana 

(Continued  on  page  56) 


I    Page  54    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


We're  in  the  KNOW  in  Austin 


KNOW  has  the  enviable  position  in  Austin 
of  being  the  oldest,  best  established  radio  sta- 
tion, with  the  highest  Hooper  rating  in  town. 
Situated  in  a  city  that  boasts  the  State  Capitol, 
the  University  of  Texas,  diversified  industry,  and 
many  other  advantages,  KNOW  reaches  markets 
you  cannot  afford  to  overlook. 

To  you  who  make  the  decisions  we  would  like 
to  present  these  facts: 

1 .  Average  per  family  income  in  Austin  is 


$4,850,  well  above  the  $4,061  per  family  in- 
come of  the  United  States.  * 

2.  Austin  is  a  flourishing  business  city.  Retail 
sales  in  1944  were  $55,560,000  or  40%  above 
1939  level.*  Even  during  the  depression  Federal 
Figures  show  it  was  the  second  least  affected 
city  in  the  nation. 

3.  Austinites  derive  their  income  from  many 
sources,  making  for  a  well-balanced  economy. 

You  too  can  be  in  the  "KNOW"  about  Austin. 
Ask  us  to  send  you  further  information. 


From  May,  1945  Sales  Management  Survey 


RADIO 
STATION 

AMERICAN,  MUTUAL  AND  TEXAS 
STATE  NETWORKS  STATION 

WEED   &  CO-/  Representatives 
New  York  .  .  .  Boston  .  .  .  Chicago  .  .  .  Detroit  .  .  .  Hollywood  .  .  .  San  Francisco 


KNOW 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •     Page  55 


r  s  North  Carolina  merely  an  agricultural  state?  Well,  in 
1942,  salaries  and  wages  totalled  nearly  430  million  dollars 
— a  lead  of  more  than  92  millions  over  the  next-ranking 
Southern  state  and  nearly  double  the  average  for  all  nine 
other  Southern  states.  (Department  of  Commerce 
statistics. ) 


£.  ^  :  — rr .-.^y-r^a 

^andWPTF 

.«  RALEIGH 


With  50,000  Watts,  at  680  k.c. — and  NBC — Station 
WPTF  at  Raleigh  is  by  long  odds  the  No.  1  radio  salesman 
in  North  Carolina.  Let  us  send  you  the  complete  facts  and 
availabilities.  Or  just  call  Free  &  Peters! 

50,000  WATTS  —  NBC 
RALEIGH,  IV.  C. 

Free  &  Peters,  Inc.,  National  Representatives 

Page  56    •     October  29,  1945 


Respects 

(Continued  from  page  5  4) 
youths,  Bob  spent  more  time  in 
college  playing  basketball  than 
sleeping,  and  although  a  broken 
ankle  suffered  in  his  sophomore 
year  disqualified  him  from  football, 
he  stuck  determinedly  to  basketball 
and  won  his  college  letter.  During 
summer  vacations  he  worked  for 
the  Pennsylvania  Railroad,  helped 
build  bridges  for  the  -county  road 
superintendent,  mixed  concrete  and 
pitched  hay. 

Peare's  steady  ascent  to  a  corpo- 
rate official  was  round-about  and 
devious.  From  college  he  entered 
the  company's  accounting  depart- 
ment, as  a  member  of  the  Business 
Training  Course.  Several  months 
later  he  was  transferred  to  the 
advertising  department  where  he 
remained  until  September  1,  1923, 
when  he  returned  to  the'  statistical 
section  of  the  accounting  depart- 
ment and  a  year  later  became 
assistant  to  the  chief  statistician. 
In  October  1926,  he  was  elected 
secretary-treasurer  of  the  Maqua 
Company,  G.  E.'s  printing  and 
engraving  organization,  and  three 
years  later  became  general  man- 
ager. On  January  1.  1934.  he  was 
elected  president,  still  retaining  his 
other  titles  and  responsibilities. 

During  the  14  years  he  spent  at 
Maqua,  Peare  made  auite  a  repu- 
tation for  himself.  He  proved  his 
managerial  abilitv  by  rebuilding 
and  enlarging-  the  plant  three 
times  during-  his  stay  of  office;  set- 
ting up  a  Maaua  sales  organira- 
tion  at  the  Bridgeport.  Conn.,  G-E 
works ;  organizing  the  Maqua  Com- 
pany foremen's  association.  He  is 
reputed  to  have  known  all  of  the 
Maqua  workers  bv  their  first 
names,  to  be  recognized  as  the  best 
poker  plaver  and  worst  bowler  the 
organization  ever  produced.  His 
diets  were — and  still  are — famous, 
but  even  now  he  scales  a  solid  220 
pounds,  a  throwback  to  his  athletic 
days. 

In  April  1940,  Bob  Peare  was 
appointed  manager  of  the  G-E 
publicity  department,  later  elected 
a  vice-president.  His  tenure  in  this 
position  has  been  marked  by  a  vast 
reorganization  of  the  old  publicity 
setup,  resulting;  in  a  separate  ad- 
vertising; and  sales  promotion  staff 
for  each  of  the  compapv's  six  inde- 
pendently operating  departments, 
all  of  which  are  coordinated  under 
his  direction  as  chairman  of  the 
G-E  general  advertising  committee. 
In  radio  terms  he  is  what  might 
be  designated  a  448-kilowatt  man — 
that  being  the  combined  rating  of 


the  nine  stations  for  which  he  is 
responsible. 

Outside  the  office,  Bob  Peare 
finds  his  greatest  pleasure  in  home 
and  family — his  wife,  Catherine 
and  two  daughters,  Elizabeth  and 
Nancy.  He  is  a  good  fisherman 
and  golfer.  One  of  his  mighty 
drives  carried  350  yards  to  the 
green  on  the  15th  hole  at  the  Edi- 
son Club  in  Schenectady.  Then  he 
putted  into  a  sandtrap.  Ever  since, 
he's  been  "On  in  One,  Off  in  Two 
Pea-e". 


BARNES,  CARLISLE 
CITED  BY  WAR  DEPT. 


Mr.  Barnes 


Mr.  Carlisle 


TWO  WWJ  Detroit  news  com- 
mentators, Russell  Barnes  and 
John  Carlisle,  have  been  cited  by 
the  War  Dept.  for  their  contribu- 
tions during  the  war. 

Mr.  Barnes,  who  left  his  radio 
job  to  become  chief  of  the  OWI 
Psychological  Warfare  Branch  of 
the  Allied  Forces  Hqtrs.  in  the 
Mediterranean,  was  awarded  the 
War  Dept's  highest  military  cita- 
tion to  a  civilian,  the  Exceptional 
Civilian  Service  Emblem  for  "out- 
standing work".  Under  his  direc- 
tion, Allied  teams  operated  12 
radio  stations,  dropped  nearly 
three  billion  pamphlets  and  main- 
tained five  mobile  units.  He  is 
now  on  his  way  back  to  WWJ  and 
the  Detroit  News. 

Mr.  Carlisle  left  WWJ  to  become 
correspondent  with  the  32nd  Divi- 
sion in  the  Philippines  and  Tokyo. 
He  was  awarded  the  Bronze  Star 
for  his  reporting  of  the  Northern 
Luzon  campaign,  reputedly  the 
only  war  correspondent  in  that 
area  to  receive  the  award.  He 
went  to  the  Pacific  after  covering 
the  3rd  Army's  push  in  Europe. 
Gen.  George  Patton  wrote  him  a 
personal  letter  of  commendation 
for  his  work  there.  He  is  now 
covering  the  story  of  the  3rd  Fleet 
in  San  Francisco, 


SCREEN  BIGHTS  to  "Make  Believe 
Ballroom",  record  musical  show  on 
KPWB  Hollywood,  have  been  purchased 
by  Columbia  Pictures  Corp.  for  film 
version.  Al  Jarvis,  producer-m.c.  of  ra- 
dio program,  will  serve  as  technical  ad- 
visor for  motion  picture. 


OUR  MESSAGE  IS  TWO-FOLD  —  BUT  SHORT 

Our  business  is  that  of  creating  and  producing  radio  programmes  that 
SELL.  One — we  can  produce  top-notch  shows,  in  English,  anywhere  in 

  Canada  or  the  United  States.    Two — we  understand 

French-speaking  Canada  thoroughly,  and  produce 
French  radio  shows  for  many  leading  advertisers.  May 
we  send  you  a  brochure  oi  radio  shows  available? 

Our  address  is:  Keefer  Building, 
Montreal,  P.Q. 


RADIO    PROGRAMME  PRODUCERS 

MONTREAL  CANADA 


ROADCASTING    •    Broadcast  Advertising 


.  si ^ 


".  .  .  The  judges,  who  spent  a  day  in  Chicago 
reviewing  the  records  submitted  by  the  con- 
testants, reported:  'Station  WTIC  presented 
the  broadest,  most  well-rounded  group  of 
program  features  designed  to  appeal  to  a 
large  portion  of  the  farm  listeners,  and  their 
program  planning,  preparation,  and  pres- 
entation were  outstanding'." 


DIRECT  ROUTE  TO 
SALES  IN 

The  Travelers  Broadcasting  Service  Corporatio 

Affiliated  with  NBC 
and  New  England  Regional  Network 

Represented  by  WEED  &  COMPANY, 
New  York,  Boston,  Chicago, 


From  VARIETY,  September  26,  1945 


N  G    •    Broadcast  Advertising 


October  29,  1945    •    Page  57 


THE  FOLKS  ON  THE  OUTSIDE  WANT  TO  DIAL 


on  the  Pacific  Coast,  too! 


THE  OUTSIDE  MARKET  houses  half  the  radio  families  on  the  Pacific 
Coast.  These  people  are  good  customers  —  they  spend  approximately 
half  of  the  more-than-eight-billion-dollars  in  retail  sales  each  year 


The  outsiders  on  the  Pacific  Coast  want  to 
dial  your  radio  show,  but  they  can't  unless  you  re* 
lease  it  on  Don  Lee . . .  because  the  Pacific  Coast  is 
1,35a  miles  long  and  covered  with  mountains  up 
to  15,000  feet  high — and  only  Don  Lee  has  enough 
stations  (39)  to  deliver  both  the  "inside"  and  the 
4,outside"  markets  completely. 

This  isn't  just  a  guess.  A  special  C.  E.  Hooper 
coincidental  telephone  survey  of  176,019  calls,  the 
largest  ever  made  on  the  Pacific  Coast,  showed  40 
to  100%  of  the  "outside"  audience  tuned  to  Don 
Lee.  (See  example  below.) 

And  no  wonder . . .  more  than  9  out  of  every  10 
radio  families  live  within  25  miles  of  one  of  Don 


Lee's  39  stations  (the  other  3  networks  combined 
have  only  39  stations). 

Don't  keep  your  "outside"  audience  waiting 
any  longer  to  hear  your  sales  message.  Use  the  net' 
work  that  carries  practically  as  much  Pacific  Coast 
regional  business  as  the  other  three  networks  com' 
bined— DON  LEE! 


Example  from  Special  C.  E.  Hooper  Survey 

EL  CENTRO,  CALIFORNIA 


STATION 

SHARE  OF  AUDIENCE 

Daytime 

Evening 

Don  Lee  Station  KXO 

74.4% 

71.4% 

Most  popular  out-of-town  station 

13.7% 

14.0% 

Other  examples 

to  follow 

The  Nation's  Greatest  Regional  Network 


thomas  s.  lee,  President 

lewis  Allen  weiss,  Vke-Pres.  &  Gen.  Mgr. 

Sydney  gaynor,  General  Sales  Manager 

5515  MELROSE  AVE., HOLLYWOOD  38.CAL. 

Represented  Nationally  by  John  Blair  &  Co. 


DON  LEE 


CHICAGO 

5000 WATTS  560KC 


flGEIICIES 


Mr.  Cole 


Mr.  Johns 


THOMAS  H.  BROWN  Jr.,  former  vice- 
president  and  general  manager  of 
the  Anacin  Co.  and  most  recently 
secretary  of  American  Home  Products 
Corp.,  is  to  join  Dancer-Fitzgerald- 
Sample  Nov.  1  as  executive  assistant  to 
H.  M.  Dancer,  partner. 
ROBERT  COLE,  former  Navy  writer 
and  producer  of  radio  shows,  has  joined 
Detroit  staff  of 
Grant  Adv.  as  ac- 
count executive.  Na- 
tive of  Detroit,  he 
was  with  Campbell- 
Ewald  and  McCann- 
Erickson  before 
joining  Navy.  With 
McCann  -  Erickson 
he  was  assistant 
creative  director  of 
Cleveland  branch. 
In  Navy  he  was  head 
of  radio  section, 
public  information 
branch,  Seventh 
Naval  District, 
Miami. 

EXPORT  ADV.  Agency,  Chicago,  has 
opened  Publicidad  Amexica,  Mexico 
City,  to  act  as  executive  associate  of 
Export's  New  York,  Chicago  and  Buenos 
Aires  offices. 

PAUL  LEHNER,  released  from  the  Army 
as  captain  after  four  and  a  half  years 
service,  has  returned  to  staff  of  Gard- 
ner Adv.  Agency,  St.  Louis,  as  group 
service  manager.  Prior  to  return  he 
married  LILLIAN  EASTHAM,  member  of 
agency  copy  staff. 

J.  F.  JOHNS,  on  sales  force  of  WCCO 
Minneapolis    since    1943,    has  joined 
Melamed  -  H  o  b  b  s, 
^^■^^  M  i  n  n  e  a  p  olis,  as 

JPBMB^  m  e  rchandi  sing 
j  fHH,        executive.    He  has 

f  B        represented  news- 

1        papers,  farm  papers. 
\       radio    stations  and 
,  **       magaines  since  1915. 
,        working   with  Chi- 
*r        cago  newspapers  and 
"True  Story  Maga- 
..-^M  zine." 
iP^^H       JOHN  MONSAR- 
■       RAT,  released  from 
the   Navy   as  lieu- 
tenant  after  three 
years    service,  has 
resumed   duties  as 
vice-president    of    Platt-Forbes,  New 
York.  For  more  than   18  months  he 
was  radar  officer  aboard  USS  Langley, 
aircraft  carrier,  in  the  Pacific. 
GARRIT  A.  LYDECKER,  vice-president 
of  Young  &  Rubicam,  New  York,  lec- 
tured Oct.  22  on  "The  Agency's  Part 
in  Planning  an  Advertising  Campaign" 
at  the  17th  annual  survey  of  advertis- 
ing  course    sponsored   by  Advertising 
Women  of  New  York. 
SIDNEY    ENGEL,    released    from  the 
Army  and  former  assistant  advertising 
manger  of  American  Fruit  Growers  Inc.. 
Chicago,  has  joined  the  Cromwell  Adv. 
Agency,  New  York,  as  director  of  sales 
promotion  and  merchandising. 
RUSSELL  D.  McCORD,  former  president 
of  the  McCord  Co.,  has  joined  the  San 
Francisco  staff  of  BBDO  in  creative  ca- 
pacity. 

RICHARD  B.  KREUZER  has  joined  the 
San  Francisco  staff  of  Albert  Frank- 
Guenther  Law  as  production  manager 
and  art  director. 

WYLLIS  COOPER,  radio  program  and 
television  manager  of  Compton  Adv.. 
New  York,  has  supervised  the  production 
of  a  12-minute  movie  short  for  Pocket 
Books,  now  being  shown  at  book  fairs 
throughout  the  country. 
JOHN  C.  OTTINGER  Jr.,  former  assist- 
ant promotion  manager  of  the  bureau 
of  advertising,  American  Newspaper 
Publishers  Assn.,  has  joined  John  A. 
Cairns  &  Co.,  New  York,  in  an  executive 
capacity. 

JAMES  S.  CAMPBELL,  recently  released 
from  the  Navy,  has  rejoined  BBDO  New 
York,  in  the  radio  commercial  depart- 
ment. 

GEROLD  M.  LAUCK  Jr.,  recently  dis- 
charged from  the  AAF,  has  rejoined 
N.  W.  Ayer  &  Son,  New  York,  as  ac- 
count representative. 

HENRY  C.  FLOWER  Jr.  has  returned  to 
J.  Walter  Thompson  Co.,  New  York, 
as  vice-president  and  director  after 
serving  as  assistant  to  Commissioner 
Thomas  McCabe  on  the  Army-Navy 
Liquidation  Commission. 
ERNEST  G.  KOSTING  and  EDMUND 
WOODING  have  been  appointed  asso- 
ciate copy  directors  of  J.  M.  Mathes 
Inc.,  New  York. 

GERALD  L.  SEAMAN,  in  charge  of  press 
and  radio  with  Milwaukee  regional  office 
of  U.  S.  Soil  Conservation  Service,  has 
joined  Bert  S.  Gittins  Adv.,  Milwaukee, 
as  radio  executive.  His  assignments  in- 


clude "National  Farm  and  Home  Hour", 
sponsored  on  NBC  by  Allis-Chalmers 
Tractor  Division.  He  is  former  radio  edi- 
tor of  Agricultural  Extension  Service, 
North  Dakota  Agricultural  College. 

FRANK  KEATING,  formerly  of  the  BBC 
and  Compton  Adv.,  New  York,  has 
joined  the  Toronto  office  of  Spitzer  & 
Mills.  YVES  BOURASSA,  formerly  of 
CKAC  Montreal,  and  Radio  Programme 
Producers,  Montreal,  has  been  ap- 
pointed radio  director  of  the  Montreal 
office  of  Spitzer  &  Mills. 

HENRY  R.  TURNBULL  has  resigned  as 
account  executive  of  the  Duane  Jones 
Co.,  New  York,  effective  Nov.  1. 

R.  T.  T.  CHALLMAN,  former  director 
of  merchandising  for  Arden  Farms  Co., 
Los  Angeles  (dairy  products),  has  been 
appointed  general  manager  of  Produc- 
tive Adv.,  Los  Angeles.  He  succeeds  W. 
H.  REUTER,  who  resigned  to  become  di- 
rector of  sales  for  the  new  middle-west- 
ern offices  of  Standard  Vanilla  Co. 


CHARLES  MARSHALL  has  joined  the 
Ad  Fried  Adv.,  Oakland,  as  research  di- 
rector. 

LUIS  G,  DILLON,,  vice-president  in 
charge  of  the  foreign  department  of 
McCann-Erickson,  New  York,  left  Oct. 
14  for  a  month  business  trip  to  Mexico. 
PAUL  B.  CAVANAGH  and  LANGLEY  C. 
KEYES,  account  executives  with  Alley 
&  Richards  Co.,  New  York,  have  been 
admitted  to  partnership  in  the  com- 
pany. 

HAZEL  E.  BERNSTEIN,  formerly  with 
Sterling  Adv.  Co.  and  more  recently 
with  Grey  Adv.  Co.,  New  York,  has 
joined  J.  M.  Hickerson  Inc.,  New  York, 
as  copywriter. 

JOHN  GOODWILLIE  on  terminal  leave 
from  the  8th  Air  Force  with  rank  of 
major  and  previously  assistant  adver- 
tising director  of  R.  H.  Macy  &  Co., 
has  joined  the  copy  staff  of  Benton  & 
Bowles,  New  York. 

CHARLES  E.  STANFORD,  writer-artist, 
has  joined  Milne  &  Co.,  Seattle. 


RENEWING  old  friendships  at  KMBC  Kansas  City  cocktail  party  in  Detroit  for 
advertising  executives  were  (1  to  r);  Joseph  Neebe,  Campbell-Ewald  v-p;  Arthur  B. 
Church,  president  and  general  manager  of  KMBC;  Mr.  and  Mrs.  S.  Rubin  of  the 
Simons-Michelson  Agency. 


ARTHUR  ESSLINGER  has  rejoined  Mc- 
Cann-Erickson, New  York,  as  an  as- 
sistant account  executive  after  four 
years  and  eight  months  in  AAF.  He  en- 
tered AAF  as  a  first  lieutenant  and  rose 
to  rank  of  major. 

WILLIAM  L.  LEDWITH,  former  vice 
president  of  Hill  Adv.,  New  York,  and 
previously  with  Gardner  Adv.  and  Cur- 
tis Adv.,  New  York,  has  joined  J.  M. 
Hickerson  Inc.,  New  York,  in  an  exec- 
utive capacity. 

STELLER-MILLAR-EBBERTS  Adv.,  Los 
Angeles,  to  accomodate  expanded  oper- 
ations, has  taken  additional  offices  at 
112  W.  9th  St.  JAMES  R.  DEGRAW,  for- 
mer advertising  manager  of  Madsen 
Iron  Works,  Los  Angeles,  has  joined 
agency  as  account  executive. 
KARL  LOTT  Jr.,  after  46  months  Army 
service,  has  returned  to  Darwin  H.  Clark 
Adv.,  Los  Angeles  agency,  as  account 
executive. 

ROBERT  H.  SCHMELZER,  former  adver- 
tising manager  of  North  American  Avia- 
tion Inc.,  has  joined  BBDO  Los  Angeles 
creative  staff. 

SHERMAN  SLADE,  discharged  from  AAF 
as  lieutenant,  has  returned  to  Foote, 
Cone  &  Belding,  Los  Angeles,  as  execu- 
tive on  California  Fruit  Growers  (Sun- 
kist)  account.  LT.  CHARLES  MELVIN, 
released  from  Navy,  also  has  rejoined 
agency  as  research  department  manager. 
ERNEST  G.  MICHEL,  released  from  AAF, 
has  joined  Oxarart  Adv.,  Los  Angeles, 
as  production  manager.  New  account 
executive  is  WILLIAM  W.  HARVEY,  re- 
leased from  Navy. 

BERNARD  WILKINS,  radio  director  for 
Sterling  Adv.  Agency,  New  York,  re- 
signed his  position  effective  Oct.  22. 
C.  H.  TRAPP,  formerly  with  Anfenger 
Adv.  Agency,  St.  Louis,  has  joined  the 
copy  staff  of  Gardner  Adv.  Co.,  St.  Louis. 
VIRGINIA  LEE  DODGE,  former  writer- 
producer  of  American  Broadcasting  Co., 
Chicago,  is  now  on  the  copy  staff  of 
Pacific  Coast  Adv.  Co.,  San  Francisco. 
She  previously  was  with  American  in 
San  Francisco. 


NEW  HEADQUARTERS 
PURCHASED  BY  KFEQ 

KFEQ  St.  Joseph,  Mo.,  has  bought 
the  five-story  Central  Building  at 
Frederick  Ave.  and  Felix  St.  and 
plans  to  move  its  studios  and  offices 
there  next  summer. 

Officials  said  the  station,  now  in 
the  Schneider  Building,  will  occupy 
only  the  fifth  floor.  Office  space  on 
other  floors  will  continue  to  be 
rented  out.  Purchase  of  new  con- 
trol room  equipment  will  accom- 
pany transfer  of  the  station  to  the 
new  quarters. 

KFEQ  spokesmen,  announcing 
the  purchase  from  L.  M.  Pinkston 
for  an  undisclosed  sum,  said 
"changes  are  coming  in  broadcast- 
ing with  regard  to  frequency  modu- 
lation and  television.  Technical  en- 
gineering requirements  for  studios 
and  also  for  studio  control  equip- 
ment will  be  much  higher.  KFEQ 
will  be  in  a  position  to  meet  these 
requirements." 

KFEQ  was  licensed  in  1923. 
Officers  of  the  present  KFEQ  cor- 
poration, which  was  formed  in 
1935,  are  Barton  Pitts,  president 
and  treasurer;  Henry  D.  Bradley, 
vice-president;  J.  Ted  Branson,  sec- 
retary; Mr.  Pitts,  Mr.  Bradley, 
Arthur  V.  Burrowes,  and  G.  Glen- 
non  Griswold,  directors. 


CHICAGO  CUBS 
BASEBALL  FOR  1945 


National  Representative 
250  PARK  AVE.,  NEW  YORK 


Page  60    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


"AGGRESSIVE  ACTIVITY" 


These  can  be  just  words — or  they  can  be  the  key  to  a  top- 
rated  service.  To  us  of  Lewis  H.  Avery,  Inc.,  they  mean: 

•  •    •         facts  and  figures  on  time 

•  •    •    •    personal  presentation  of  those  facts  and  figures 

careful  analysis  of  markets,  time  periods, 
programs  available 

•  •    •         counsel  on  the  most  effective  use  of  time 

in  the  light  of  local  conditions 

....    merchandising  support 

....    personal  follow-through 

It  takes  both  the  Know  How  and  Intent  to  do  this  kind  of 
job.  We  believe  we've  demonstrated  both. 


LEWIS  H 


565  Fifth  Ave. 
New  York  17,  N.  Y. 
PLaza  3-2622 


333  No.  Michigan  Ave. 
Chicago  1,  111. 
AN  Dover  4710 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  61 


PRODUCTIOnffi 


CLYDE  MOSER,  for  three  years  an- 
nouncer at  WTAB  Norfolk,  Va.,  has 
been  named  to  succeed  BAILEY 
BARCO  as  WTAR  production  manager. 
Barco  has  left  station  to  devote  time  to 
music.  He  will  continue  as  organist, 
however. 

PATRICK  J.  GILMORE,  formerly  with 
WBEN  Buffalo  and  Ellis  Adv.  Agency, 
has  joined  WITH  Baltimore  as  an- 
nouncer. He  has  been  for  four  years 
in  U.  S.  Coast  Guard. 
BOB  PETERSON  is  new  addition  to 
announcing  staff  of  WROX  Clarks- 
dale,  Miss. 

LAURA  C.  GAUDET,  vocalist  on  musi- 
cal staff  of  WTIC  Hartford,  Conn.,  is 
to  make  a  concert  tour  of  Canada  dur- 
ing early  part  of  November.  First  ap- 
pearance is  Nov.  9  in  Ottawa. 
MEL  VENTER,  recently  released  by  the 
Navy  as  lieutenant,  has  returned  to 
WFRC  San  Francisco  as  production 
manager. 

JACKSON  WEAVER,  announcer  of 
WMAL  Washington,  has  been  awarded 
a  citation  by  the  Rotary  Club  of  Wash- 


ington in  recognition  of  his  two  years 
uninterrupted  service  as  m.c.  of  the 
Rotary  Club-WMAL  "Entertainment 
Caravan",  weekly  show  made  up  of  stage 
and  radio  entertainers,  which  appears 
regularly  at  local  service  hospitals  and 
veterans  convalescent  centers. 
MAURICE  DREICER,  radio  producer- 
director,  is  to  edit  a  page  on  radio 
trends  for  "This  Month"  magazine. 
DON  ALBERT,  musical  director  of 
WHN  New  York  for  12th  consecutive 
year  will  serve  as  musical  director  of 
the  "Night  of  Stars"  benefit  at  Madi- 
son Square  Garden,  New  York,  Nov.  13. 
WARD  WILSON,  co-m.c.  of  the  "Gloom 
Dodgers"  on  WHN  New  York,  is  now 
acting  in  the  same  capacity  on  the 
Saturday  "Can  You  Top  This"  NBC 
series  sponsored  by  Colgate-Palmolive- 
Peet  Co. 

FRED  BARR,  program  director  of 
WWRL  New  York  on  Army  leave,  is 
now  on  the  announcing  staff  of  AFRS 
radio  station  WVTM  Manila. 
BETSY  ROSEN  has  returned  to  WTOL 
Toledo    after    attending  Northwestern 


U.  Summer  Radio  Institute,  Chicago, 
and  is  now  writing  and  voicing  the  Lion 
Store  program,  "Musical  Memories". 
CHARLES  MOORE,  released  from  the 
Navy,  has  been  added  to  announcing 
staff  of  WCED  Dubois,  Pa.  Another 
new  member  is  KEN  JOHNSTON,  for- 
merly with  Dubois  Courier-Express 
Daily. 

DON  C.  McNAMARA,  program  director 
of  KFI  Los  Angeles,  will  conduct  U. 
of  California  extension  division  survey 
of  television  course  starting  Oct.  31. 
Technical  standards,  production  tech- 
niques, programming  problems,  pro- 
gram ideas  will  be  emphasized. 
FRANCIS  CONRAD,  American  western 
division  station  relations  manager,  is 
to  discuss  "Radio,  Past  and  Future," 
as  guest  speaker  of  Portland  (Ore.) 
Adv.  Club  on  Nov.  7. 
BOB  STANLEY,  member  of  the  music 
staff  of  WOR  New  York,  has  been 
named  associate  conductor  of  music, 
and  will  assist  SYLVAN  LEVIN,  sta- 
tion's musical  director,  with  all  music 
programs. 

DAVE  SCHOFIELD,  released  from  the 
Army,  has  rejoined  KFRC  San  Francisco 
as  producer-announcer. 
TOM  LIVESEY,  formerly  of  WIP  Phila- 
delphia, has  joined  the  announcing 
staff  of  WHAT  Philadelphia. 
WILLIAM  HUCKSER  of  the  announc- 
ing staff  of  KYW  Philadelphia  has  been 
named  commander  of  National  Post 
No.  2,  American  Veterans  of  World  War 
II,  Philadelphia. 

A.  E.  POWLEY,  chief  of  the  CBC  Over- 


For: 

Dependable  Information 
on  radio  and  markets 
in  the  Middle  West 
and  Great  Southwest 


COLORADO 

1 — "TV 

1     KANSAS      I  <*i 
j                            | MISSOURI  V 

\ ARKANSAS  j» 

NEW 

1 0  K  I  A  H  0  M  A  \  t~ 

Mf XltO 

1             }  M 

I  I  X  A  S                  f  £  

/LOUISIANA, 

Let  us  help  you  now,  Mr.  Tic 
sure-fire  spol  campaign  that's 
know  each  individual  market  i 
first-hand  knowledge  and  wide 
tory  can  he  of  invaluable  assisl 
live  nearest  you  today! 


Affiliates 


KFDM— Beaumont 
KFYO — Lubbock 
KGNC — Amarill© 
KRGV— Weslaco 
KTSA — San  Antonio 
THE  LONE  STAR  CHAIN 


Sai<>H  Office* 

New  York 

Chicago 

Dallas 


Buyer, 


to  building 


the  Middle  W  est  anil  Southwest,  Our 
nee  to  you.  Call  the  T.H.S.  representa- 


Oklahonta 

KADA— Ada 

KBiX  —  Muskogee 

KCRC—Enid 

KGFF — Shawnee 

ROME— Tulsa 

KTOK— Oklahoma  City 

KVSO — Ardmore 

THE  OKLAHOMA  NETWORK 

IVuw  Mexico 

KGGM — Albuquerque 

KVSF  —Santa  Fe 


Holly  we 


PUBLIC  SERVICE  feature  devoted  to 
helping  speed  re-employment  of  dis- 
placed war  workers  and  servicemen  is 
conducted  Monday  through  Friday  8:30- 
8:45  a.m.  on  WGR  Buffalo  by  Max 
Robinson,  seated,  with  cooperation  of 
Leo  W.  Sweeney,  director  of  Buffalo  U. 
S.  Employment  Service,  under  sponsor- 
ship of  Kleinhans,  department  store 
for  men  and  boys.  Titled  "The  Job  Re- 
porter", program  has  three  commercials 
of  strictly  institutional  nature. 


seas  Unit,  London,  England,  is  expected 
back  in  Canada  shortly.  CLAYTON 
WILSON  and  OSCAR  SMITH,  formerly 
of  the  CBC  Vancouver  studios,  are  now 
with  the  CBC  Overseas  Unit,  with  the 
No.  1  Canadian  Army  Broadcasting 
Unit.  Smith  recently  was  discharged 
from  the  Canadian  Army  as  captain. 
HELEN  JAMES,  formerly  of  Vancouver, 
has  joined  the  CBC  Toronto  production 
staff  on  women's  programs  following 
release  from  the  Royal  Canadian  Army 
Medical  Corps  as  a  home  sister.  She 
has  been  on  active  service  in  Italy  and 
Holland  as  messing  officer  of  field  hos- 
pitals. 

CHARLES  JENNINGS,  assistant  super- 
visor of  programs  of  CBC  Toronto,  has 
been  promoted  to  general  supervisor 
of  programs.  JEAN  BEAUDET,  CBC 
supervisor  of  music,  is  now  director  of 
the  CBC  French  network,  with  head- 
quarters at  Montreal. 

EZRA  STONE  on  Nov.  2  will  resume 
role  of  Henry  Aldrich  in  "The  Aldrich 
Family"  broadcasts  on  CBS  sponsored 
by  General  Foods.  The  first  Henry, 
Stone  played  the  role  until  his  induc- 
tion into  the  Army  in  July,  1941.  Since 
then  it  has  been  played  successively  by 
NORMAN  TOKAR,  DICK  JONES  and 
RAYMOND  IVES. 

BILL  SPIER,  Hollywood  producer  of 
CBS  "Suspense"  program,  has  been 
signed  as  dialogue  director  for  Orson 
Welles'  international  film,  "The  Stran- 
ger". 

ROBERT    O'SULLIVAN,    former  NBC 

Hollywood    page,    has    joined  KWJB 

Globe,  Ariz.,  as  announcer. 

JOHN  LYMAN,  released  from  the  Army, 

has  rejoined  NBC  Hollywood  production 

staff. 

SONNY  BURKE,  musical  arranger  for 
Jimmy  Dorsey's  orchestra,  and  com- 
poser, has  been  appointed  musical  di- 
rector of  KMPC  Hollywood. 
HARRY  VON  ZELL,  announcer  of  NBC 
"Time  to  Smile  Show",  has  been  signed 
for  role  in  RKO  film  "The  Dream  of 
Home." 

MARGE  LOWE  of  American  Hollywood 
publicity  department  and  Ens.  D.  P. 
Newquist  were  married  in  Holtville,  Cal., 
on  Oct.  21. 

ED  HOUSTON  has  been  appointed  musi- 
cal director  of  CKEY  Toronto.  He  was  at 
one  time  with  CKRC  Winnipeg. 
VIC  PAULSEN,  announcer,  shifts  from 
KJBS  to  KSAN  San  Francisco. 
ELLIS  LIND,  chief  announcer  of  KYA 
San  Francisco,  is  father  of  a  girl. 
HARRY  W.  FLANNERY,  CBS  Hollywood 
commentator,  is  author  of  article,  "Sell- 
ing U.  S.  Preferred",  in  current  issue  of 
Free  World  Magazine. 
LT.    DENNIS    DAY,    former  featured 
vocalist  on  NBC  "Jack  Benny  Show", 
has  been  assigned  to  Navy  unit,  AFRS 
Los  Angeles. 

MICHAEL  CRAMOY,  former  New  York 
radio  writer,  has  joined  CBS  "Marlin 
Hurt  Show"  in  similar  capacity. 
ABBOTT  TESSMAN,  with  release  from 
military  service,  has  rejoined  American 
network,  Hollywood,  as  announcer. 
J.  DONALD  WILSON,  American  western 
division  program  and  production  direc- 
(Continued  on  page 


Page  62    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


YOU  MAY  BE  ABLE  TO  SCORE 
WITH  A  63-YD.  DROPKICK*- 


BUT  —  YOU  CAN'T  REACH  WESTERN  MICHIGAN 
FROM  DETROIT  OR  CHICAGO! 


Regardless  of  power,  frequency  or  distance  there's 
little  use  in  trying  to  boot  your  progress  into 
Western  Michigan  via  "outside"  stations.  You 
might  just  as  soon  try  to  kick  a  football  through 
a  stone  wall,  because  this  area  has  a  wall  of  fading 
that  isolates  us  even  from  the  largest  stations  in 
Detroit  and  Chicago. 

Local  listeners  can  tune  in  local  broadcasts  only, 
with  any  degree  of  dependability. 


Complete  coverage  of  Western  Michigan  is  avail- 
able through  a  proven  CBS  combination — WKZO 
in  Kalamazoo  and  WJEF  in  Grand  Rapids — with 
crystal-clear  signals  and  at  a  bargain  rate  per  thou- 
sand radio  homes.  Let  us  give  you  all  the  facts — 
or  just  ask  Free  &  Peters! 


*  Mark  Payne,  Dakota  Wesleyan,  did  it  in  1915  against 
/V.  W.  Normal. 


WKZO 


CBS-?OR  GKMW  ****** 


BOTH  OWNED  AND  OPERATED  BY  FETZER  BROADCASTING  COMPANY 

FREE  &  PETERS,  INC.,  EXCLUSIVE  NATIONAL  REPRESENTATIVES 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  63 


Allied  Arts  \$ 


(Continued  from  page  62) 

tor,  has  been  made  Hollywood  radio  di- 
rector by  Treasury  Dept.  for  forthcom- 
ing Victory  Loan  drive. 
BERNIE  WIDOM,  former  CBS  Hollywood 
usher,  has  joined  KVEC  San  Luis 
Obispo,  Cal.,  as  announcer. 
LEONARD  CARLTON,  assistant  on  radio 
to  the  publisher  of  the  New  York  Post, 
who  acted  as  program  manager  of  the 
Post  station  WLIB  New  York  until  his 
recent  special  assignment  as  New  York 
editor  of  the  Paris  Post,  is  father  of  a 
girl  born  Oct.  12. 

MICHEAL  KANE,  released  from  RCAF. 
has  joined  announcing  staff  of  CBM 
Montreal. 


JANE  DURNIN,  released  from  the  WAC 
as  sergeant,  has  returned  to  the  pro- 
gram department  of  KYW  Philadelphia. 
She  went  overseas  in  August  1943,  and 


served  in  Africa,  Italy,  France,  England. 
ALAN  GANS  will  handle  commercials 
on  "Gouting  Spelling  Bee"  on  KYW, 
Thursday  7:30  p.m.,  succeeding  PAUL 
KINGSLEY,  resigned. 
LT.-COL.  NORM  ROSS,  awaiting  release 
from  AAF  after  two  and  one-half  years 
service,  returns  Nov.  5  as  m.c.  of  "400 
Hour,"  sponsored  by  Northwestern  Rail- 
road on  WMAQ  Chicago. 
DOOVID  BARSKIN,  after  more  than  two 
years  U.  S.  Navy  service,  has  rejoined 
KNX  Hollywood  sound  effects  depart- 
ment. 

HANK  LADD,  after  26  months  overseas 
as  USO  entertainer,  has  been  signed  as 
Hollywood  writer  on  NBC  "Judy  Canova 
Show." 

TED  ROSS,  WEEI  Boston  announcer 
for  a  year,  is  now  on  the  WEEI  pro- 
duction staff.  ART  KING,  discharged 
from  Marines  after  service  in  Southwest 
Pacific,  returned  Oct.  14  to  WEEI  as 
announcer. 

TED  JOHNSON  has  been  appointed  pro- 
gram manager  of  KFBI  Wichita 
ART  LE  TOURNEAU,  discharged  from 
Army  Special  Services  as  sergeant,  and 
VERN  MOORE,  former  chief  petty  officer 
in  Navy,  have  returned  to  announcing 
staff  of  KIDO  Boise,  Ida. 
DEL  KING  has  been  named  chief  an- 
nouncer of  KMOX  St.  Louis. 
ALMA  KITCHELL,  director  of  "Woman's 
Exchange"  on  WJZ  New  York  and  presi- 


dent of  the  Assn.  of  Women  Directors 
of  NAB,  has  been  appointed  by  Gover- 
nor Thomas  E.  Dewey  to  serve  on  the 
New  York  Woman's  Council,  a  women's 
consultant  group  on  reconversion  prob- 
lems. 

RAY  KNIGHT,  comedian  producer  of 
the  early  days  of  broadcasting,  is  tak- 
ing over  the  American  network  video 
programs  on  WRGB  Schenectady  for 
four  weeks.  Based  on  his  "Cuckoo  Club" 
broadcasts  of  20  years  ago,  the  television 
series  will  be  titled  "Who's  Cuckoo 
Now?" 

PATRICIA  EDDY,  former  state  editor 
of  Beloit  (Wis.)  News,  has  joined  con- 
tinuity department  of  KBIZ  Ottumwa, 
la. 

FLOYD  NEWMAN,  Northwestern  U. 
student,  has  joined  WLS  Chicago  night 
production  department. 

REO  THOMPSON,  formerly  of  CJCA 
Edmonton  and  for  three  years  in  the 
Canadian  armed  services,  has  joined 
the  announcing  staff  of  CKWX  Van- 
couver. 

KEN  MILTON,  new  to  radio,  has  joined 
the  announcing  staff  of  CKX  Brandon, 
Man. 

WES  ARMSTRONG,  formerly  of  the  en- 
gineering staff  of  CKCL  Toronto,  has 
joined  the  recording  division  of  CKEY 
Toronto,  following  release  from  RCAF. 


IN  RETA\U 


Here's  the  first  post-war  report  on  Wichita— Top  City  of  the 
United  States  in  Sales  Management's  monthly  survey  of  "High 
Spot  Cities"  retail  sales. 

Yes,  Kansas'  Richest  Market,  second  only  to  San  Diego  for  many 
months,  now  has  a  retail  sales  index  of  368.5,  leading  the  list  by 
12  points,  in  Sales  Management's  comparison  against  1939  Sales. 
Compared  to  the  nation's  average  today, Wichita's  index  is  215.5%. 

How  does  Wichita  do  it?  Ask  any  of  the  sixty-four  advertisers 
who  use  that  Selling  Station,  KFH,  to  reach  the  "buyingest" 
market  in  the  nation. 


KFH 


WICHITA 


WICHITA  IS  A  HOOPERATED  CITY 


Mr.  Hubbard 


CBS  •  5000  WATTS  DAY  AND  NIGHT  •  CALL  ANY  PETRY  OFFICE 


NORMAN  B.  NEELY,  founder  and  owner 
of  Norman  B.  Neely  Enterprises,  Holly- 
wood, has  resumed  active  management 
of  the  firm  after  wartime  association 
with  Western  Electric  Co.  as  special  field 
engineer  engaged  in  confidential  work 
on  AAF  equipment  contracts.  West 
Coast  manufacturers  representative  for 
several  electronic  firms,  he  is  on  30-day 
trip  visiting  members  of  the  trade  In 
that  area. 

WARD  W.  HUBBARD,  released  from  the 
Marines  as  captain  and  for  several 
months  acting  chief 
of  the  radio  record- 
ing division  of  WRC 
Washington,  has 
been  appointed 
chief  of  that  divi- 
sion. He  succeeds 
the  late  E.  WIL- 
LIAM YOUNG.  For- 
merly radio  record- 
ing salesman  for 
NBC  Chicago,  Hub- 
bard at  one  time 
was  assistant  chief 
of  the  FHA  radio, 
motion  pictures  and 
speakers  bureau. 
WOR  New  York 
recording  division 
has  issued  a  two-record  folder,  "Voices 
of  Victory",  for  sale  to  the  public 
through  retail  record  stores.  One  record 
contains  quotations  from  the  speeches 
of  Franklin  Delano  Roosevelt,  the  other 
quotations  from  the  speeches  of  Win- 
ston Churchill. 

VEE  MACY,  released  from  the  Coast 
Guard  where  she  was  assistant  in  the 
radio  public  relations  office  at  head- 
quarters, has  joined  Dave  Elman's  staff 
in  New  York  to  work  on  "Hobby  Lobby" 
program. 

THOMAS  P.  HORD  has  been  named 
general  sales  manager  of  Stromberg- 
Carlson  Co.,  Toronto,  radio  equipment 
manufacturer.  He  was  formerly  with 
RCA  Victor  Co.,  Toronto,  and  during  the 
war  with  De  Havilland  Aircraft  of  Can- 
ada, Toronto. 

H.  S.  WALKER  has  been  appointed  man- 
ger of  the  broadcast  equipment  sales 
division  of  RCA  Victor  Co.,  Montreal, 
and  K.  G.  CHISHOLM,  has  been  ap- 
pointed resident  sales  engineer  for  the 
broadcast  equipment  sales  division  at 
Toronto.  , 

ARTHUR  WHITESIDE,  former  produc- 
tion manager  of  WOR  New  York,  re- 
turned from  a  six-month  overseas  as- 
signment as  civilian  technician  on  a 
special  Navy  project  in  the  Pacific,  has 
joined  the  Bruce  Chapman  "Answer 
Man"  organization,  New  York,  as  writer 
and  researcher. 

R.  H.  BARGER,  telephone  sales  manager 
of  Stromberg-Carlson  Co.,  has  been 
promoted  to  assistant  commercial  sales 
manager.  Succeeding  him  as  telephone 
sales  manager  is  TRUMAN  C.  THOMP- 
SON, former  Pacific  Coast  division  man- 
ager. 

RAY  REISINGER  has  been  promoted  to 
production  control  manager  of  the  Fort 
Wayne  plant  of  Farnsworth  Television 
&  Radio  Corp.  Superintendent  of  Fort 
Wayne  plant  is  G.  E.  KELSO.  ROBERT 
W.  COWEN  has  been  promoted  to  as- 
sistant to  W.  H.  BRYANT,  Farnsworth 
credit  manager.  MARGARET  WALLACE 
has  been  reappointed  assistant  export 
manager,  to  work  with  FRANK  HARRIS, 
export  manager.  During  the  war  Miss 
Wallace  was  supervisor  in  firm's  field 
expediting  department.  GEORGE  WOR- 
DEN  is .  new  sales  statistician  in  sales 
division,  reporting  to  E.  H.  MCCARTHY, 
Farnsworth  sales  division  manager. 
FREDERIC  W.  HAUPT,  former  person- 
nel director  of  the  Stromberg-Carlson 
Co.  and  for  two  years  with  Case-Hoyt 
Corp.,  has  rejoined  Stromberg-Carlson 
as  assistant  advertising  manager.  WIL- 
LIAM D.  O'TOOLE,  formerly  with  Fol- 
mer-Graflex  Inc.,  has  been  made  man- 
aging editor  of  The  Speaker,  employe 
publication  of  Stromberg-Carlson. 

DR.  CLAUDE  ROBINSON,  president  of 
Opinion  Research  Corp.,  and  PENDLE- 
TON DUDLEY,  head  of  Pendleton  Dud- 
ley &  Assoc.,  have  been  presented  with 
the  1945  awards  of  the  National  Assn. 
of  Public  Relations  Council  Inc.  for 
outstanding  contribution  through  pub- 
lic relations.  PAUL  GARRETT,  vice- 
president  and  director  of  public  rela- 
tions of  General  Motors  Corp.  and  co- 
winner  of  the  1944  award,  made  the 
presentation  at  the  association's  8th 
annual  award  dinner  held  Oct.  23  at 
the  Waldorf-Astpria,  New  York. 


Page  64    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


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favorite  crit* 

.mine  is  ° 

PRESTO  REC0RW6- 


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scribed.  1  .    to  musical 

by  major  broadca^^ ^       teatio»Moo,  ^  is  easy  to 


1  rrf-rP-f"5'" 


WORLD'S  LARGEST  MANUFACTURER  OF  INSTANTANEOUS  SOUND  RECORDING  EQUIPMENT  AND  DISCS 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  65 


Why  Printers'  Ink... 


■Mo* 


*Typical  of  Printer 

s'  Ink 

practical  help  in  the 

service 

of  radio  advertising 

is  this 

8-page  Television  Dir 

Requests  for  reprir 

ts  are 

welcomed. 

*  Because  Printers'  Ink  is  an  outstanding 
influence  in  helping  advertisers  and  ad- 
vertising agencies,  as  well  as  broadcasting 
companies,  to  more  effective  use  of  radio 
as  an  advertising  medium,  it  is  simple 
logic  that  P.  I.  must  be  a  potent  force  for 
advertising  to  these  people.  Proof  is  that 
Printers'  Ink  has  carried  more  than  400 
pages  of  radio  network,  station  and  rep- 
resentative advertising  so  far  this  year. 

Printerslnk 

The  Constant  Stimulator  for  Advertising 


GRANT  PARR,  NBC  correspondent  in 
the  Middle  East  and  Italy,  has  re- 
turned to  the  U.  S.  after  five  years 
abroad.  Parr  joined  NBC  in  1940  and 
reported  advance  of  the  British  Eighth 
Army  across  North  Africa. 
BULKLEY  GRIFFIN,  Washington  corre- 
spondent for  several  New  England  news- 
papers, has  been  appointed  by  WTAG 
Worcester,  Mass.,  as  correspondent  in 
the  National  Capital.  He  will  broadcast 
weekly  series  titled  "Griffin's  Letter", 
interpreting  Congressional  events  as  to 
their  effect  on  Worcester  area. 
H.  B.  KENNY,  news  commentator  for 
WRVA  Richmond,  Va.,  has  been  named 
news  editor  of  WSSV  Petersburg,  Va. 


the  First  Air  Force  "Aces",  one  of  AAF's 
seven  teams  in  football  conference. 
Interviews,  featuring  former  profes- 
sional and  college  stars,  will  be  used  by 
First  Air  Force  public  relations  divi- 
sion as  trailers  to  promote  games  in 
eastern  cities. 

GABRIEL  HEATTER,  Mutual  news  anal- 
yst, is  featured  in  a  Columbia  Pictures 
"Person-oddity"  short,  "Gabriel  Heat- 
ter  Reporting." 

GIL  WALES  has  Joined  KSAN  San  Fran- 
cisco as  news  commentator. 
RICHARD  BARD,  former  director  of 
special  events  and  publicity  for  WNEW 
New  York,  returns  to  the  station  after 
four  years  of  service  with  the  Army, 


PROPHET  WITH  HONOR  in  his  own  country  is  Cecil  Brown.  WRRN  Warren,  O.. 
Brown's  hometown,  was  one  of  the  first  to  sign  him  on  his  co-op  news  program 
on  Mutual,  11  a.m.,  Monday-Friday.  Present  were  (1  to  r) :  Emerson  J.  Pryor,  WRRN 
station  manager;  Mr.  Brown;  Larry  Donahue,  manager  of  Hart's  Jewelry  Store, 
Brown's  sponsor  over  WRRN;  Frank  B.  Cannon,  WRRN  commercial  manager. 


CAPT.  W.  G.  BROWN,  discharged  from 
Canadian  Army  Auxiliary  Services,  has 
rejoined  CFCY  Charlottetown,  P.E.I.,  to 
take  charge  of  sports  broadcasting  with 
special  attention  to  harness  racing.  He 
served  in  France,  Holland,  Belgium,  Ger- 
many. 

AL  HAUGNER,  head  of  WIBA  Madison, 
Wis.,  newsroom  for  15  months,  joined 
WMT  Cedar  Rapids,  la.,  Oct.  22  as  state 
news  editor.  _ 

WARREN  KESTER,  farm  director  of 
WMT  Cedar  Rapids,  la.,  married  Lucile 
Yount  of  Monticello,  la.,  Oct.  11. 
CEDRIC  FOSTER,  news  analyst  for 
Yankee  and  Mutual  networks,  back  from 
a  tour  of  Pacific  theater,  addressed  Ad- 
vertising Club  luncheon  in  Worcester, 
Mass.,  Oct.  17. 

BERT  FRANK,  discharged  from  armed 
service,  has  joined  the  local  news  staff 
of  KDYL  Salt  Lake  City.  Formerly  he 
was  an  announcer  and  newsman  at 
WD  AN  WJJD  KFOR. 

ORA  HARVEY  and  HATTIE  STANLEY 

have  joined  the  news  rewrite  staff  of 
WBAP-KGKO  Forth  Worth,  Tex.  Miss 
Harvey  has  been  engaged  in  newspaper 
work  in  New  York  for  two  years. 
STAN  LOMAX,  WOR  New  York  sports 
announcer,  has  completed  a  series  of 
three  transcribed  sports  interviews  for 


from  which  he  has  just  been  dis- 
charged as  captain.  Effective  Nov.  1 
he  becomes  director  of  special  events 
for  WNEW.  JO  RANSON,  who  has  oc- 
cupied the  combined  post,  becomes 
director  of  publicity  under  the  revised 
set  up.  RHEA  DIAMOND  continues  as 
assistant  publicity  director. 

CARROLL  HANSEN  and  BERT  BUZ- 
ZINI,  recently  released  from  the  armed 
forces,  have  returned  to  KQW  San 
Francisco  newsroom. 

MARV  BLOOM,  associate  editor  of 
Dubois  (Pa.)  "Courier-Express  Daily",  is 
new  sportscaster  for  WCED  Dubois,  Pa. 
He  conducts  15  sponsored  quarter-hour 
sports  news  programs  each  week. 

ELLA  K.  PERRIN,  former  news  editor 
of  WKBN  Youngstown,  O.,  has  been 
added  to  WCHS  Charleston,  W.  Va., 
as  local  news  editor.  Mrs.  Perrin  previ- 
ously had  been  with  "Youngstown  Vin- 
dicator" and  "Warren  Tribune"  in  Ohio. 


KEITH  MORROW  has  joined  the  CBC 
farm  broadcast  department  at  Halifax. 
He  was  farm  broadcaster  of  CFCY 
Charlottetown,  before  joining  the  Royal 
Canadian  Navy,  from  which  he  was 
released  as  lieutenant  commander. 


HERE'S  THAT  MYSTERY  PROGRAM 

YOU'VE  BEEN  LOOKING  FOR! 
It's  new — It's  detective  drama  at  its  best — 
It's  sure  sales  material 

Thirteen  half  hour  open-end  E.  T.  dramatic  programs.  Each 
story   complete    and    a    challenge    to    the    best    amateur  sleuth 

entitled 

THE  WELL  OF  MYSTERY 

Audition  sample  of  2  programs  on  request 
write  or  wire 

Frances  Brown  Productions 

1272  South  Western  Avenue 
Los  Angeles  6,  California 


Page  66    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


\ 


GATES  is  your  dependable  source  of  supply  for  all 
Radio  Transmitting  Equipment— no  matter  how  sim- 
ple or  how  elaborate.  Because  we  specialize  exclusively 
in  Transmitting  Equipment,  we  are  prepared  to  give  you 
detailed  engineering  service,  plus  quality  products 
second  to  none. 


If  you  are  planning  to  build  a  station  from  the  ground 
up,  let  us  help  you  develop  your  plans  most  effectively. 
And  if  your  need  is  only  for  an  occasional  replacement 
item,  we  are  eager  to  serve  you  too. 

For  all  your  Equipment  needs— today,  tomorrow,  or 
whenever  — call  on  GATES. 


Write  for  Details  About  the 
GATES  Priority  System  for  Prompt  Post-War  Delivery 


A  Typical  GATES- Designed  Station 

Radio  Sfatlon  WRLC,  at  Toccoa,  Go.,  is  owned  and  operated  by 
R.  G.  Le  Tourneau,  world-famed  designer  and  builder  of  heavy- 
duty,  precision  machinery.  When  the  Station  was  bui\t,  GATES 
was  invited  to  handle  the  entire  engineering  and  installation. 
WRLC  is  only  one  of  many  stations  engineered  by  GATES.  These 
complete  installations  are  made  possible  because  GATES  manu- 
factures literally  everything  in  Radio  Transmitting  Equipment. 


GATES    RADIO    C  0.  •  Q  U  I  N  C  Y,  ILL.*  Exclusive  Manufacturers  of  Rod 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  67 


KANSAS  CITY 


TECHniCflL^ 


AMON  DOLDE,  former  chief  engineer 
of  KPRO  Riverside,  Cal.,  has  joined 
KMPC  Hollywood  transmitter  staff. 
DURWOOD  CROWELL,  formerly  of 
KPOX  Long  Beach,  Cal.;  JIM  GENTRY 
of  KPRO  and  BOB  LONG,  formerly  in 
recording  studio  business,  also  have 
been  added  to  KMPC  engineering  staff. 
HENRY  FONSE  is  new  chief  engineer 
of  WROX  Clarksdale,  Miss. 
F.  C.  McMULLEN,  in  charge  of  aviation 
radio  sales  for  Western  Electric  Co.. 
has  been  appointed  chairman  of  the 
aviation  section  of  the  Radio  Manufac- 
turers Assn.  transmitter  division.  He 
succeeds  J.  W.  HAMMOND  of  radio  divi- 
sion of  Bendix  Aviation  Corp.,  Balti- 
more. 

WALLACE  LAMBOURNE,  released  from 
Navy,  has  rejoined  engineering  staff  of 
KDYL  Salt  Lake  City.  He  has  been 
teaching  radio  classes  to  Navy  men  at 
Treasure  Island,  San  Francisco,  for 
several  months. 

GEORGE  ANDREWS,  released  from  serv- 
ice with  psychological  warfare  unit  in 
ETO  as  master  sergeant,  has  returned 
to  WTIC  Hartford,  Conn.,  transmitter 
staff  as  engineer. 

GEORGE  M.  NIXON,  assistant  develop- 
ment engineer  of  NBC,  spoke  Oct.  26 
before  the  National  Council  on  School- 
house  Construction  in  Cincinnati.  His 
topic  was  "Sound  Control  in  School 
Buildings". 

MARWOOD  F.  PATTERSON,  formerly  of 
CHEX  Peterborough,  Ont..  has  joined 
the  engineering  staff  of  CKEY  Toronto. 
CAMERON  G.  PIERCE,  electronic  and 
radio  engineer,  is  instructor  of  U.  of 
California  extension  division  television 
class  which  starts  Oct.  29.  Twelve  ses- 
sions will  be  held  on  university  campus 
at  Los  Angeles.  Theater-projection  and 
television  instruction  are  included  in 
course. 


THE  LITTLE  STATION 
WITH  A  MIGHTY  WALLOP 


Ask  any  Time  Buyer  how  to  get 
5000  watt  coverage  on  a  250  watt  sta- 
tion and  one  answer  he'll  give  you  is 
—  WMAM  ...  the  "little  station  with 
the  big  wallop"  serving  an  almost  ex- 
clusive audience  of  over  500,000  people 
in  Northeastern  Wisconsin  and  Upper 
Michigan  .  . .  Write  x>S>s. 
™—     promptly.  NX 

f/MAM 

Marinette  •  Wisconsin 

BRANCH  STUDIOS  IN 
STURGEON  BAY  •  WIS. 
IRON  MT.  •  MICH. 
JOSEPH  MACKIN,  Mgr. 

Nat'l  Representatives:  Howard  A.  Wilson  Co. 
Chicago,  New  York,  San  Francisco,  Hollywood 


JAMES  M.  CUNNINGHAM,  on  leave  of 
absence  from  American  Hollywood  en- 
gineering department  since  1942  to  com- 
plete National  Defense  Research  Council 
assignment  at  Massachusetts  Institute 
of  Technology,  returns  to  network  post 
on  Nov.  1. 

HOMER  HAINES,  who  assisted  in  con- 
struction of  WKMO  Kokomo,  Ind., 
has  been  added  to  engineering  staff  of 
WCED  Dubois,  Pa.  WILLIAM  F.  REINER, 
Jr.,  for  five  years  in  TJ.  S.  Signal  'Corps 
serving  in  India,  is  also  new  member 
of  WCED  engineering  staff. 
INDUSTRIAL  electronics  division  of 
Sylvania  Electric  Products  Inc.  has  an- 
nounced a  line  of  high-frequency  am- 
plifiers designed  particularly  for  use  as 
I-F  amplifiers  in  uhf  and  shf  receiver 
applications.  Sets  are  supplied  for  cen- 
ter frequencies  between  30  and  70  mc 
with  any  bandwidth  from  2  to  10  mc. 
GRENBY  Mfg.  Co.,  Plainsville,  Conn., 
manufacturer  of  precision  machine 
tools  and  electronic  equipment,  has  ac- 
quired full  control  of  Allen  D.  Card- 
well  Mfg.  Corp.,  Brooklyn,  maker  of 
radio  parts  and  wartime  developer  of 
specialized  electronic  devices  for  the 
armed  services. 

FRANK  M.  FOLSOM,  executive  vice- 
president,  RCA  Victor  Division,  has  ac- 
cepted chairmanship  of  the  radio  manu- 
facturers and  distributors  division  of 
the  Alfred  E.  Smith  Memorial  Commit- 
tee. Group  is  campaigning  for  a  $3,- 
000,000,  16-story  addition  to  St.  Vincent's 
Hospital  in  New  York. 
ROBERT  BROWNING,  former  radar  field 
engineer  with  Western  Electric  Co.  and 
RCA  audio  equipment  design  engineer, 
has  joined  Norman  B.  Neely  Enterprises, 
Hollywood,  as  special  field  engineer  to 
provide  technical  and  engineering  as- 
sistance for  electronic  equipment  ac- 
counts represented  by  the  firm. 
LOMAN  MCAULEY  has  resumed  duties 
as  control  operator  of  CFCY  Charlotte- 
town,  P.E.I.,  after  a  one  and  a  half  years 
in  Canadian  Navy. 

GORDON  ENGLISH,  released  from  the 
Canadian  Army,  has  rejoined  CJOR 
Vancouver  as  chief  studio  operator. 


HAZELTINE  Corp.  is  notifying  stock- 
holders of  a  special  meeting  in  New 
York  Nov.  27  to  vote  on  splitting  the 
present  capital  stock  on  a  two-to-one 
basis,  with  authorized  shares  of  no  par 
common  stock  increased  from  300,000 
to  600,000  and  shares  outstanding  from 
175,000  to  350,000.  No  change  is  involved 
in  either  capital  or  surplus. 


KLZ  DENVER  has  leased  the  penthouse 
atop  Shirley-Savoy  Hotel  arid  is  re- 
modeling the  space  to  accommodate 
its  expanded  program  department.  KLZ 
program  and  production  department 
will  move  out  of  business  office  on 
lower  floor  when  construction  is  com- 
pleted, expected  in  about  three  weeks. 


KRAFT 

THE 

COWLES 
STATION 

for 

Des  Moines 


Page  68    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


SENDING 


SSI* 


Wch  fcocogram 


rffl 


RECEIVING 


With  Finch  Far«;«,:i 

***  -ha,  «,„  be  conne;^,9h  ^^elweenanytwo 

2'  news  W)H,     ^  b;  radio  o,  wire  ...„„, 

"Se.  Be  FIRST  w;,h  FINCH.  "Elation 

cover- 


'acsmm 


FINCH    TELECOMMUNICATIONS,    INC.,    PASSAIC,    N.J.   •    10    EAST    40th    STREET,    NEW   YORK  CITY 


fi It  si  in  /d 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  69 


DEVOTED  to  student  listeners  and 
their  music  and  social  interests, 
"1450  Club"  is  now  being  broadcast 
Monday  through  Friday  4-5  p.m.  by 
WHBC  Canton,  O.  Student  reporter- 
announcer  of  the  song  request  and  news 
feature  has  been  picked  by  contest 
among  five  local  high  schools.  Student 
reporter  is  being  trained  by  WHBC  staff 
and  receives  daily  quarter-hour  of  expe- 
rience toward  possible  future  profession. 
Reporters  also  have  been  designated  for 
each  school.  These  students  present 
news  of  activities  to  Jim  Healy,  WHBC 
news  editor,  who  passes  items  on  to 
program  reporter.  School  reporters  shift 
weekly.  Each  Friday  program  announces 
"Canton  Hit  Parade  of  Music,"  selec- 
tions of  which  are  made  on  basis  of 
telephone  and  mail  requests  plus  check 
of  bestselling  sheet  and  record  music 
in  local  shops,  complied  on  special 
WHBC  forms.  Students  listing  closest 
guess  each  week  receive  record  album 
award. 

Youth  Discussions 
TEEN-AGERS  from  various  New  York 
and  Long  Island  Youth  groups  will 
participate  in  forum  discussions  pre- 
sented by  "It's  Up  to  Youth,"  WOR 
New  York  Saturday  program  designed 
to  give  young  people  an  opportunity 
to  voice  opinions  and  settle  problems. 


Retuiork  Recounts 


First  appearance  Is  Oct.  29  at  a  meet- 
ing of  the  National  Council  of  Jewish 
Women  at  Great  Neck,  L.  I.  Forums 
also  will  be.  held  at  the  Metropolitan 
Youth  Council  Conference  in  New  York. 
Nov.  3,  and  at  the  Women's  Interna- 
tional Exposition  at  Madison  Square 
Garden  on  International  Youth  Day, 
Nov.  17. 

Rhythm  Riders 

WESTERN  MUSIC  by  "Ray  Wade  and 
His  Rhythm  Riders"  is  presented  by 
Associated  Broadcasting  Corp.,  Sunday 
through  Friday,  5:15  to  5:45  p.m.  Pro- 
gram originates  at  KSAN  San  Francisco. 
Wade  and  Rhythm  Riders  also  are  active 
in  the  recording  field. 

Educational  Series 
INSTITUTE  for  Democratic  Education, 
non-profit  educational  organization,  is 


Anything  THEY  sell 

is  good!** 

The  quality  of  Regan's  bakery  products  is  well  known 
in  Fargo  —  for  eleven  years,  now,  we've  broadcast 
Regan's  six-days-a-week,  year-round  program. 

Wouldn't  you  deduce  that  Regan's  is  well-satisfied  with 
results? 

Such  long-retained  local  advertisers  are  WDAY's  pride 
and  joy,  because  they  know  this  station's  selling  power. 
And  Regan's  is  only  one  of  eighteen  "locals"  who  have 
been  with  WDAY,  steadily,  from  ten  to  twenty-three 
years ! 

WDAY,  inc 


S 


N.  B.C 
FARGO,  N.  D. 


z 


offering  the  first  six  recordings  of  its 
tenth  series,  "Lest  We  Forget— These 
Great  Americans",  without  cost  to  sta- 
tions throughout  the  U.  S.,  Alaska, 
Hawaii  and  Puerto  Rico.  Balance  of  13 
programs  will  be  sent  within  a  month 
to  insure  13  consecutive  weeks.  NBC 
Radio  Recording  Division  produced  rec- 
ords, which  can  be  obtained  from  the 
institute  at  415  Lexington  Ave.,  New 
York. 

School  Series 
THEME  of  new  series  started  by  KXEL 
Waterloo,  Iowa,  is  "High  Schools  on 
the  Air."  Each  week  Hugh  Muncy, 
farm  director  of  station,  visits  a  dif- 
ferent school  and  records  a  quarter- 
hour  program  of  interviews  and  fea- 
tures conducted  before  general  school 
assembly.  School  bands  participate. 
Recording  is  broadcast  Friday  12:45 
p.m.  as  part  of  regular  five-weekly  "R. 
F.  D.-1540,"  program  sponsored  by 
James  Black  Dry  Goods  Co.,  local  firm. 

New  on  WINX 

SERIES  of  eight  programs  featuring 
field  reporters  on  UNRRA  just  returned 
from  overseas  was  started  by  WINX 
Washington  Oct.  17  as  Wednesday  and 
Friday  evening  quarter-hour  program. 
Station  on  Oct.  18  started  weekly  quar- 
ter-hour evening  series  of  12  programs 
by  Dr.  D.  F.  Fleming  of  Vanderbilt  U. 
on  "How  Can  We  Make  Victory  Stick". 
Series  mainly  considers  peace  settle- 
ments of  Far  East. 

Music  Appreciation 
MUSIC  appreciation  program  for  listen- 
ers of  all  ages  is  now  broadcast  by  WOL 
Washington  as  Saturday  morning  fea- 
ture. Format  includes  recordings  of 
representative  selections  from  com- 
posers whose  works  are  to  be  per- 
formed in  Washington  during  the  fol- 
lowing week.  Interviews  and  news  of 
events  in  local  music  circles  are  in- 
cluded. 

Talent  Opportunity 
AN  OPPORTUNITY  for  promising  young 
artists  to  perform  on  the  air  is  offered 
by  WLIB  New  York  in  new  weekly 
series,  "Young  American  Artists",  which 
starts  Nov.  1  on  Thursday  broadcast. 
Musicians  and  vocalists  are  chosen  to 
appear  on  program  through  auditions 
at  station. 

Negro  Program 
NEW  sustaining  program  featuring  out- 
standing novel  selections  played  by 
negro  bands  has  started  on  WJJD  Chi- 
cago. Introduced  on  the  program, 
titled  "Bronzeville  Brevities",  each  week 
is  most  recently  published  tune  by  a 
negro  composer.  Show  is  broadcast  Mon- 
day through  Friday,  3:15-3:30  p.m. 

Vets'  Impressions 
IMPRESSIONS  of  veterans  of  home- 
front  situation  upon  their  return  to  the 
U.  S.  are  presented  in  servicemen  in- 
terviews conducted  by  George  Gow, 
news  editor  of  KFH  Wichita,  as  part  of 
his  daily  6  p.m.  newscast. 

Veteran  Forum 
DESIGNED  to  offer  special  help  to  ex- 
servicemen  and  women,  weekly  "Vet- 
erans Forum"  is  being  conducted  on 
WHOM  New  York  by  Joe  Ruffner, 
WHOM  news  editor  and  service  veteran. 
Leonard  Kauffman  of  Veterans  Service 
Center  assists  in  series. 

Research  Leaders 
WARTIME  science  research  leaders 
started  new  series  of  broadcasts  on  Mu- 
tual, Oct.  22,  titled  "Science  in  War 
and  Peace".  Broadcasts  will  reveal  how 
many  scientific  achievements  were 
worked  out  during  wartime  secrecy. 


970  KILOCYCLES  .  .  .  SOOO  WATTS 
O  PETERS,  INC.,  NATIONAL  REPRESENTATIVES 


NEW  WINTER  season  brings  return 
Nov.  2  of  CBC  "Northern  Messenger 
Service",  a  weekly  service  of  messages 
for  those  living  in  the  far  north  be- 
yond telegraph  lines.  Traders,  trappers, 
miners,  missionaries,  government  offi- 
cials and  others  in  the  far  north  are 
given  opportunity  to  hear  from  their 
friends  outside.  Messages  up  to  50  words 
are  mailed  to  Toronto  where  they  are 
recorded  for  broadcast  at  different  week- 
end nights  on  CBC  stations  in  eastern 
and  western  Canada.  Service  first  was 
started  by  KDKA  in  1921. 


New  Business 
RALSTON  PURINA  CO.,  St.  Louis 
(cereal  products),  Nov.  17  starts  "Opry 
House"  on  Mutual,  1:30-2  p.m.  and  on 
Jan.  5  adds  1-1:30  p.m.  period  for  farm 
feeds.  Agency  is  Gardner  Adv.,  St.  Louis. 
ANDREW  JERGENS  Co..,  Cincinnati 
(Jergen's  lotion),  Dec.  2  starts  for  52 
weeks  transcribed  Walter  Winchell 
commentary,  on  39  Don  Lee  Pacific 
stations,  8:30-8:45  (PST).  Agency,  Len- 
nen  &  Mitchell,  New  York. 
BROWN  SHOE  Co.,  Chicago,  Dec.  2 
starts  for  26  weeks,  Ed  Thorgeson — 
sports  commentary — on  39  Don  Lee 
Pacific  stations,  Sun.  9:45-10  p.m.  PST). 
Agency:  Leo  Burnett  Co.,  Chicago. 
BARRON-GRAY  PACKING  Co.,  San 
Jose,  Cal.  (Here's  to  Health  vegetable 
juice),  Oct.  19  started  for  52  weeks,  Ona 
Munson  in  Hollywood,  on  8  CBS 
Pacific  stations,  Fri.  9:55-10  p.m.  (PST). 
Agency:  Long  Adv.  Service,  San  Jose. 
DENALAN  Co.,  San  Francisco  (tooth- 
powder),  Oct.  16  started  for  52  weeks, 
Nick's  Oddities,  on  8  Don  Lee  Pacific 
stations,  Tues.  10:15-10:30  p.m.  (PST). 
Agency:  Rhoades  &  Davis,  San  Fran- 
cisco. 

QUAKER  OATS  Co.,  Chicago  (Quaker 
Oats),  Oct.  8  started  for  26  weeks 
Quaker  Breakfast  Parade  on  38  Don  Lee 
Pacific  stations,  Mon.  thru  Sat.  7:30- 
7:45  a.m.  (PST),  with  transcribed  re- 
peat on  KFRE.  Agency:  Ruthrauff  & 
Ryan,  Chicago. 

CHEMICALS  Inc.,  Oakland,  Cal.  (Vano, 
liquid  household  cleaner),  Nov.  3  starts 
for  52  weeks  Don't  You  Believe  It  on  10 
CBS  Pacific  stations,  Sat.  9:45-10  p.m. 
(PST).  Agency  is  Garfield  &  Guild  Adv., 
Los  Angeles. 

FLAMINGO  SALES  Co.,  Hollywood  (nail 
polish),  Oct.  15  started  Erskine  Johnson 
— Movie  Commentary  on  39  Don  Lee 
Pacific  stations,  Mon .  4 :30-4 :45  p.m. 
(PST).  Agency:  Advertising  &  Sales 
Council,  Hollywood. 

ST.  LAWRENCE  STARCH  Co.,  New  To- 
ronto, Ont.  (Beehive  corn  syrup),  Oct. 
27  started  West  McKnight,  sportscaster 
on  26  CBC  Trans-Canada  stations,  Sat. 
7-7:15  p.m.;  and  Micheal  Normandin, 
sportscaster,  on  3  CBC  French  stations. 
7:30-7:45  p.m.  Agency:  McConnell  East- 
man &  Co.,  Toronto. 

Net  Renewals 

CHESEBROUGH  Mfg.  Co.,  New  York, 
vaseline  preparations,  Oct.  24  renews  for 
52  weeks  Dr.  Christian  on  full  CBS  net- 
work, Wed.  8:30-8:55  p.m.  Agency:  Mc- 
Cann-Erickson,  New  York. 

WILLIAMSON  CANDY  Co.,  Chicago 
(candy  bars),  Nov.  9  renews  for  52  weeks 
Famous  Jury  Trials  on  175  American 
stations,  Fri.  9-9:30  p.m.  Agency:  Aub- 
rey, Moore  &  Wallace,  Chicago. 

PET  MILK  SALES  Corp.,  St.  Louis 
(400-D  Pet  milk),  Oct.  27  renewed  for  52 
weeks  Mary  Lee  Taylor  on  129  CBS  sta- 
tions, Sat.  10:30-11  a.m.  Agency:  Gard- 
ner Adv.  Co.,  St.  Louis. 

REVERE  COPPER  &  BRASS  Inc.,  New 
York  (institutional),  Oct.  14  moved 
Human  Adventure  on  117  Mutual  sta- 
tions from  Wed.  10-10:30  p.m.  to  Sun. 
9-9:30  p.m.  Agency:  St.  Georges  & 
Keyes,  N.  Y. 


KOIN 


We  Work  Today 
for  the  Northwest's 
Limitless  Tomorrow 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Natl  Rep. 


Page  70    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


3 


New  Zenith  .  .  .  New  Zenith  -  -  .  New  Zenith  . 


Clear 


Thru.* 


new  beauty .  . 


new  circuits  .  . 


new  dials  .  . 


new  perfomance 


new  features 


The  coming  new  Zenith  Radios  and  Radio- Phonographs  are  completely 
new  throughout  —  better  in  every  way.  All  the  vast  creative  and  engi- 
neering skill  that  is  Zenith's  has  been  utilized  to  produce  these  thrillingly 
new  sets.  Here  is  new  performance  made  possible  only  by  Zenith's  con- 
centration for  30  years  in  Radionics  Exclusively.  Here  are  new  engineering 
triumphs  stemming  from  Zenith's  great  part  in  Radionics  at  War.  Here 
is  new  and  authentic  cabinet  beauty  created  by  renowned  furniture  crafts- 
men. Here  are  new  features  —  sales  features.  Here  are  the  Radios  and 
Radio -Phonographs  destined  to  be  No.  1  in  public  demand  — the  new 
Zeniths.  Now  —  right  now  —  contact  your  Zenith  distributor.  There  may 
be  an  opening  for  you  in  the  Zenith  retail  picture.  Be  among  the  first  to 
k   demonstrate  the  coming  Zeniths  that  are  Brand  New  —  Clear  Through. 


•LONG  DISTANCE* 


RADIO 


RADIONIC  PRODUCTS  EXCLUSIVELY- 
WORLD'S   LEADING  MANUFACTURER 


ZENITH  RADIO  CORPORATION  •  CHICAGO  39,  ILL. 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  71 


Promotion  Personnel 

LEE  CURRAN,  Pittsburgh  newsman,  has 
been  named  publicity  director  of  KDKA 
Pittsburgh.  In  news  work  since  1920,  he 
has  been  associated  with  UP,  Pittsburgh 
Press,  Pittsburgh  Gazette-Times  and 
Pittsburgh  Sun  Telegraph.  He  operated 
his  own  publicity  bureau. 
IRVING  HAMILTON,  former  contact 
representative  of  Bell  Telephone  Co.,  Los 
Angeles,  has  joined  Don  Lee  Broadcast- 
ing System,  Hollywood,  publicity  depart- 
ment. 

SAMUEL  ABELOW,  former  freelance 
script  writer  for  New  England  stations 
and  recently  discharged  from  AAP,  has 
joined  the  CBS  program  promotion  de- 


partment. While  with  AAP  in  England 
and  France  Abelow  served  as  historian 
of  a  special  Eighth  Air  Force  project 
which  delivered  1  by  air  supplies  and 
personnel  to  resistance  organizations 
in  occupied  countries. 
JACK  PACEY,  recently  discharged  from 
i£e^Army  after  three  years  with  the 
Ninth  Air  Force  and  previously  on  the 
editorial  staff  of  "Wall  Street  Journal", 
has  joined  the  publicity  department 
oi  American  network  as  trade  news 
editor. 

CLARIENE  BAILEY,  formerly  of  WDSU 
New  Orleans,  La.,  has  joined  American 
network  Hollywood  sales  promotion  de- 
partment. 

MARIE  HOULAHAN,  publicity  and  pub- 


lic relations  director  of  WEEI  Boston, 
has  been  named  national  chairman  of 
the  publicity  committee  of  the  Assn. 
of  Women  Directors  of  NAB.  She  is  also 
publicity  director  of  the  association's 
first  district  (New  England). 
ALLEN  ELROD,  formerly  of  Eastern-Co- 
lumbia Dept.  Store,  Los  Angeles,  art 
staff,  has  joined  American  western  divi- 
sion sales  promotion  department  as  art 
director. 

RALPH  TAYLOR,  CBS  western  division 
sales  promotion  director,  is  in  New  York 
for  conferences  with  home  office  execu- 
tives. 

JOHN  A.  CASSTEVENS,  public  rela- 
tions director  of  KIDO  Boise,  has  been 
appointed  state  chairman  of  the  special 
events  division  of  Idaho  State  War 
Finance  Committee  for  Victory  Loan 
campaign. 


EMPHASIZING  three-way  service  of 
General  Electric  Co.  stations  in  Schnec- 
tady  in  which  the  identification  of  each 
station  is  made  known  through  pro- 
grams that  are  not  duplications  is  this 
billboard     promoting     WGY  WGFM 


fc>  FAMILY 


Effective  buying*  income  of  the 
50,900  families  comprising  the 
173,000  population  of  South 
Bend  and  St.  Joseph  County,  Ind- 
iana, is  $4,500.00  per  family, 
according  to  latest  "Sales  Manage- 
ment" figures. 

This  is  substantially  greater  than 
the  national  average  ($4,061.00) 
and  'way  above  the  average  for 
Indiana  ($3,880.00). 

WSBT  advertisers  get  an  oversize 
cut  of  this  luscious  pie — and  our 
latest  Hooper  will  tell  you  why! 
Want  a  copy? 


COLUMBIA 
NETWORK 


Pool  H.  Raymer  Co.,  National  Representatives 

Page  72    •    October  29,  1945 


960  KC 
1000  WATTS 


WCHS  School  Contest 
AWARDS  totaling  $325  have  been  of- 
fered by  WCHS  Charleston,  W.  Va.,  in 
a  contest  to  publicize  CBS  "American 
School  of  the  Air"  among  the  300 
schools  in  Kanawha  County,  W  Va 
Prizes  will  go  to  schools  devising  best 
procedures  to  supplement  regular  cur- 
riculum in  connection  with  "School  of 
the  Air."  Manuals  of  suggestions  have 
been  mailed  to  teachers.  Contest  con- 
tinues through  current  school  year 
5°^T^udents  of  local  Kanawha  County,' 
WCHS  is  conducting  letter  contest  on 
My  favorite  CBS  American  School  of 
the  Air  Program"  with  prizes  of  three 
all-expense  trips  to  New  York.  Con- 
test ends  April  1,  1946. 

Scholarship  Quiz 
HIGH  SCHOOL  quiz  contest,  with  $1,000 
scholarship  to  U.  of  Tulsa  as  grand 
prize,  has  been  started  for  second  con- 
secutive year  by  KVOO  Tulsa  in  co- 
operation with  the  university  to  help 
stimulate  interest  in  education  in  Okla- 
homa, Arkansas  and  Missouri.  Senior 
students  in  high  schools  in  24  cities  in 
the  three  states  will  participate  in  a 
half-hour  quiz  program  broadcast  each 
Saturday  morning  by  KVOO.  U  of 
Tulsa  students  serve  as  announcers 
Winner  of  each  session  receives  $25 
Victory  Bond  and  becomes  eligible  for 
finals  to  be  held  at  the  university. 
Faculty  members  choose  questions  on 
current  events,  civics,  history,  etc.  Con- 
test last  year  was  limited  to  12  Okla- 
homa high  schools. 

Cotton  Wads 
REPORTERS  of  press  and  radio  cover- 
ing President  Truman's  reviewing  of 
the  fleet  in  New  York  on  Navy  Daf  re' 
rttn^^T?*  cotton  with  *he  com- 
viS £  0f  i  Kenvon  &  Eckhardt,  New 
York.  Envelope  containing  cotton  bore 
u.p  ^fa?l  from.  "SuP«man"  advising 
use  of  the  cotton  when  the  Navv'i 
™  ™e  *?  the  President  sounded.  En- 
t^SS  wa«ied  recipients  to  keep 

^il      children  away  from  the  cotton 
7£  £QlSuperman"  broadcast  on  Mutual 
U?B  8  Pep>  for  wWcn  Kenyon  & 
Eckhardt  is  agency. 

Exchange  Promotion 
GRUEN  WATCH  Co.  plans  to  name  a 
S,n«nna«-Cl?  afttr  Constance  Bennett, 
motion  picture  star  whose  fashion  com- 
Fririnv  ?Sia.re  broadcast  Monday  through 
li15:1:3<l  p  m-  on  American  lis 
one  of  that  network's  cooperative  pro- 
grams. In  exchange  Miss  Bennett  will 

a^lrd  01le  °f„the  new  model  watches 
each  week  on  her  program  to  a  "woman 
of  the  week."  Twenty-six  local  adver- 
3E2  Chlefly .department  or  specialty 
stores,  currently  sponsor  Miss  Bennett 
on  as  many  American  stations.  - 

WKBN  Success 
*lOR7  °l  3o£  WKBN  Youngstown,  o  . 
mntmnr  fltsrf cllents  is  explained  in  pro- 
motion folder  and  letter  released  by 
o°,n  Oabout  enrollments  for  "The 
McCall  Sewing  Corps  of  the  Air",  which 
is  carried  by  more  than  a  hundred  sta- 
lv  JlC,TOSS  tne  country.  Report  shows 
leri t  J  ^year;  aS  als0  irl  1944'  WKBN 
Prn/,,  J?*^ers  ln  quiring  enrollments. 
Program  is  sponsored  on  the  Youngs- 
town  station  by  Strauss-Hirshberg  Co. 

Public  Relations 
REPRINTS  of  excerpts  from  H.  L  Men- 
cken s  "The  American  Language:  Sup- 
plement One",  outlining  the  origin  of 
the  term  "public  relations  counsel",  are 
being  distributed  by  Fdward  L.  Bern  ays 
Counsel  on  Public  Relations,  New  York 
Excerpts  trace  the  history  of  public 
relations  counsel  and  show  Mr.  Bernays' 
connection  with  it. 

Contribution  Awards 
TRIMODNT  Clothing  Co.,  New  York 
sponsor    of    Tom    Harmon's  Saturday 
night  series  on  Mutual,  is  offering  air 


credits,  regular  local  space  rates  and  a 
suit  of  clothes  to  listeners  sending  in 
sports  stories  or  items  which  are  used 
on  the  program.  Novel  angle  of  program 
is  "little  birdie"  who  helps  Harmon 
make  his  predictions  for  coming  sports 
eJents-  'Program  is  handled  by  Emil 
Mogul  Co.,  New  York. 

Scenic  Brochure 
"WHAT'S  in  the  cards  for  Portland'" 
JiS-S-  an,  lllustrated  brochure  issued  by 
KEX  Portland.  Cover  presents  color 
picture  of  mountain  scenery  of  Oregon, 
with  inside  folds  illustrating  commerce 
industry,  scenic  and  recreation  centers 
of  the  state.  Copy  points  out  advantages 
of  such  a  market,  "the  last  frontier". 

KMOX  Folder 
FOLDER  recounting  success  of  "The 
Land  We  Live  In",  historical  series  cre- 
ated in  1937  by  KMOX  St.  Louis  for  the 
Union  Electric  Co.,  has  been  prepared 
by  the  station.  Attached  note  from 
Frank  B.  Falknor,  general  manager, 
states  that  program  is  typical  of  skills 
and  creative  talents  of  KMOX  available 
to  all  advertisers. 

Northwest  Promotion 
ELABORATE  book  on  the  opportuni- 
ties presented  in  the  Pacific  Northwest 
have  been  extolled  in  "Future  Un- 
limited ',  issued  by  Pacific  Northwest 
Broadcasters.  Fully  illustrated  with 
color  plates,  book  is  done  in  docu- 
mentary style,  putting  forth  that  part 
of  the  country  as  "one  of  America's 
most  beautiful  treasure-vaults".  It  is 
dedicated  to  "the  buUders  of  this  em- 
pires unlimited  future". 

CBS  Booklet 

TALKS  by  Paul  A.  Porter,  FCC  chair- 
man; E.  K.  Jett,  FCC  commissioner; 
Peter  Goldmark,  CBS  director  of  engi- 
neering research,  and  Worthington 
Miner,  manager  of  CBS  television  de- 
partment, all  broadcast  by  CBS  dur- 
ing August  and  September,  have  been 
printed  by  network  in  booklet  form 
Title  is  "Forecasts  in  FM  &  Television". 

Anniversary  Promotion 
PROMOTION  for  15th  anniversary  of 
WLW  Cincinnati  "Moon  River"  pro- 
gram, late  evening  musical  memories 
feature,  included  photo  contest  and 
letter  contest  on  "What  'Moon  River' 
has  meant  to  me."  Window  displays  and 
newspaper    publicity    also  supported 

CJBC  Contest 

CIVILIAN  pilot's  training  course  was 
first  prize  in  contest  of  early-morning 
"It's  About  Time"  program  on  CJBC 
Toronto.  Wib  Perry  is  program  m.c. 
Matches 

BOOK  MATCHES  are  being  distributed 
to  promote  WOAI  Antonio  in  the  south- 
western market. 


It  is  not  the  amount  of  noise 
you  make  that  counts  in  radio. 
It's  what  you  say  and  how  well 
you  put  it  over  that  matters. 


There  are  more  powerful  sta- 
tions than  CHNS  in  Canada 
but  none  with  better  equipment. 

For  Rates:  Apply  Station  Director 

CHNS  •  BROADCASTING 
HOUSE,  Halifax,  Nova  Scotia 
or 

Joe  Weed,  New  York  City 


ROADCASTING    •    Broadcast  Advertising 


I     Could  be 
ALMOST  ANYTHING 


ANYTHING  DRAWN,  TYPED,  PRINTED,  OR  PHOTO- 
GRAPHED ON  TRANSLUCENT  MATERIAL  CAN  BE 
REPRODUCED  IN  SECONDS  WITH  OZALID 


Vou  MAY  HAVE  wondered,  if  you  haven't  a 
drafting  room,  just  how  you  could  use  Ozalid 
. .  and  whether  or  not  it  would  pay. 
Right  now,  you  can  make  exact  reproductions 
-not  negatives,  direct  from  reports,  forms,  and 
.etters  you  receive. 
More  often,  of  course,  you  will  be  reproducing 


your  own  records,  financial  statements,  sales  bul- 
letins, and  instruction  manuals. 

Besides,  you  are  bound  to  think  of  individual- 
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use  Ozalid's  black,  blue,  red,  and  sepia  line  prints 
.  .  .  also  Ozalid  foils,  and  the  NEW  dryphoto 
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complete  with  half-tone  detail,  from  photographic 
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You'll  appreciate  this  versatility  .  .  .  which  is 
found  only  with  Ozalid.  Also  the  convenience  of 
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t 

At  the  Prudential  Insurance  Company, 
Newark,  New  Jersey,  applications  for  indus- 
trial insurance  are  reproduced  with  Ozalid.  The 
originals  are  kept  on  file  and  Ozalid  prints  are 
attached  to  the  policies.  Prudential  changed  their 
form,  adopting  a  translucent  sheet  with  printing 
on  only  one  side,  so  that  they  can  utilize  ozalid. 


I      -  -  • 

At  Alpha  Music,  New  York  City,  music  ar- 
rangements, drawn  in  ink,  are  reproduced  with 
Ozalid.  Performers  on  such  programs  as  Coca- 
Cola's  "Pause  That  Refreshes,"  Evening  in  Paris's 
"Here's  to  Romance,"  or  any  of  the  CBS  New 
York  shows,  are  reading  from  easy-to-follow 
Ozalid  Prints.  Ozalid  Dry  Photos  are  also  made. 


At  Pratt  Institute,  Brooklyn,  New  York,  stu- 
dent records  are  kept  on  translucent  paper  and 
reproduced  with  Ozalid— whenever  the  need  arises. 
Grades  are  added  periodically  to  the  master  copy, 
averages  and  credits  are  computed,  and  the  stu- 
dent receives  an  Ozalid  print  showing  his  latest 
standing.  Retyping  errors  are  eliminated. 


OZALID 

DIVISION  OF  GENERAL  ANILINE  AND  FILM  CORPORATION  •  JOHNSON  CITY,  N.  Y. 

OZALID  IN  CANADA- HUGHES-OWENS  CO.,  LTD.,  MONTREAL 

BROADCASTING    •    Broadcast  Advertising 


Send  for  the  free  "Ozalid  Printmaster  Booklet"—  con- 
taining samples  of  the  10  different  types  of  prints  you 


October  29,  1945    •    Page  73 


25 
Million 
Dollars 
-Plus! 


That's  a  lotta  bucks,  but 
that's  how  much  tobacco 
growers  in  the  WSJS  area 
will  collect  for  their  crop  this 
fall  on  the  Winston-Salem 
market! 


SponsoRS 


RALSTON  PURINA  Co.,  St.  Louis, 
has  purchased  the  Saturday  1:30- 
2  p.m.,  period  on  Mutual  starting 
Nov.  17  for  its  cereal  products  division. 
Company  also  has  purchased  the  Satur- 
day 1-1:30  p.m.  period  on  Mutual  start- 
ing Jan.  5.  Pull  hour  hillbilly  program. 
"Opry  House",  will  start  from  1-2  p.m. 
Nov.  17  with  the  1-1:30  period  being 
carried  sustaining  until  Jan.  5.  Pro- 
gram will  originate  in  Nashville  and 
will  feature  talent  which  has  appeared 
for  many  years  on  a  Saturday  series 
broadcast  from  Nashville  on  another 
network.  Agency  is  Gardner  Adv.,  St. 
Louis. 

ROGER  C.  WHITMAN,  formerly  with 
Pedlar  &  Ryan  and  BBDO  and  released 
from  the  Navy  as  lieutenant  com- 
mander, has  been  appointed  assistant 
advertising  manager  of  Bristol-Myers  Co. 
LaMAUR  PRODUCTS  Inc.,  Minneapolis 
(Modart  Fluff  cream  shampoo),  is  using 
musical  spots  on  30  stations  in  Cali- 
fornia, Texas,  Minnesota,  Wisconsin, 
Iowa,  North  Dakota  and  South  Dakota 
and  a  five  minute  newscast  six  days 
weekly  on  KSTP  Minneapolis-St.  Paul. 
LaMaur  expects  td  expand  campaign 
nationally  after  first  of  the  year.  Agency 
is  McCann-Erickson,  Minneapolis. 
BERLOU  Mfg.  Co.,  Marion  O.  (Berlou 
Moth-proofing),  has  appointed  Gray  & 
Rogers,  Philadelphia,  as  advertising 
agency. 

MURINE  Co.,  Chicago,  Chattanooga 
Medicine  Co.,  Chattanooga,  and  John 
B.  Stetson  Co.,  Philadelphia,  have  ap- 
pointed National  Export  Adv.  Service, 
New  York,  to  handle  accounts.  Radio 
will  be  used  in  foreign  countries  but 
type  has  not  been  decided. 
RAINWEAR,  Division  of  Coat  Corp.  of 
America,  Long  Island  City  (raincoats), 
is  starting  announcements  on  stations 
throughout  the  country   where  retail 


FICTION  BOOK  CLUB,  New  York 
(books),  has  appointed  Raymond  Spec- 
tor  Co.,  New  York,  to  handle  advertis- 
ing. Radio  will  be  used. 
COFAX  CORP.,  Lynbrook,  N.  Y.,  (Pax 
Dry  Seal  Tape),  has  appointed  Arthur 
Rosenberg  &  Co.,  New  York,  to  handle 
advertising  accounts.  Radio  will  be 
used  in  1946. 

SNOW  CROP  MARKETERS,  New  York 
(frozen  foods  and  vegetables),  recently 
organized  company,  will  use  radio  for 
advertising,  although  type  has  not  been 
decided.  Agency  is  Maxon  Inc.,  New 
York. 

SUTTON  SALES  Inc.,  New  York,  has 
placed  its  account  with  Madison  Adv. 
Co.,  New  York.  Radio  will  be  used 
within  next  six  months. 
EVANS  CHEMETICS  Inc.,  New  York 
(cosmetics  and  chemicals),  has  placed 
its  account  with  Norman  D.  Waters  & 
Assoc.,  New  York.  Radio  is  considered. 
ARCADY  FARMS  MILLING  Co.,  Chicago 
(livestock  and  poultry  feeds),  has  ap- 
pointed Burton  Browne  Adv.,  Chicago, 
to  handle  advertising  and  publicity. 
NATE  PERLSTEIN,  advertising  mana- 
ger of  Pabst  Sales  Co.,  Chicago,  is  in 
Hollywood  to  supervise  substitute  series 
for  CBS  "Danny  Kaye  Show".  Jack 
Benny,  George  Burns  and  Gracie  Allen, 
Ed  Gardner,  and  Eddie  Cantor  will  fill 
in  while  Kaye  completes  overseas  en- 
tertainment tour  for  occupation  and 
hospitalized  troops. 

JULIUS  GARFINCKEL  &  Co.,  Washing- 
ton (dept.  store),  has  signed  with  WINX 
Washington  for  26  week  sponsorship  of 
"Memorable  .  Melodies",  Sunday  3:05-5 
p.m.,  effective  Oct.  21.  Placed  through 
Lewis  Agency,  Washington,  program  fea- 
tures music  and  productions  not  usually 


outlets  for  the  coats  are  located.  Agencyselected  because  of  length  or  mass  ap- 


5000  Watts 

600  on  the  Dial 


Represented  by 

HEADLEY  -  REED  COMPANY 


Page  74    •    October  29,  1945 


SSOi 


5000  WATTS 

DAY  AND  NIGHT 


NATIONALLY  REPRESENTED  BY  ADAM  J.  YOUNG,  JR.,  INC. 


peal.  Mid-program  "Message  for  Wash- 
ington" presents  guest  speaker  on  subJ 
jects  of  local  civic  interest. 
HALLIWELL  TOILETRIES,  New  York 
(Halliwell  toiletries),  on  Oct.  22  started 
using  four-weekly  spot  announcements 
on  KFI  Los  Angeles.  Contract  is  for  six 
weeks.  Agency  is  Edwin  L.  Frankenstein 
Adv.,  New  York. 

RKO  RADIO  PICTURES  Corp.,  New 
York,  "Spanish  Main",  starts  l'/z-min. 
spots  Nov.  (2-9)  on  local  New  York 
stations  through  Foote,  Cone  &  Beld- 
ing,  New  York. 

OWL  DRUG  Co.,  San  Francisco  (chain 
drug  stores),  Oct.  29  starts  sponsor- 
ing thrice-weekly  spot  announcement 
schedule  on  KNX  Hollywood  for  52 
weeks.  Agency  is  Ruthrauff  &  Ryan,  San 
Francisco. 

GOODERHAM  &  WORTS,  Toronto  (Hot- 
shot anti-freeze),  is  starting  singing  an- 
nouncements on  17  Canadian  stations. 
Account  placed  by  Canadian  Adv.  Agen- 
cy., Toronto. 

MAN  OF  MANHATTAN  Inc.,  New  York 

(men's  toiletries),  is  sponsoring  spots 
and  participations  on  Jane  Gibson  pro- 
gram on  KQV  Pittsburgh,  plus  chain- 
breaks  on  same  station.  Agency  is  Hir- 
shon-Garneld,  New  York. 
SPECIAL  FOODS  Inc.,  Chicago  (Jays 
potato  chips),  began  sponsorship  Oct. 
20  of  half-hour  show,  "Jay's  Jivoree," 
Saturday  5-5:30  p.m.  (CST)  on  WCFL 
Chicago.  Show  is  a  dancing  party  for 
high  school  students  featuring  Eddy 
Wiggins  and  his  band  and  written  by 
Fran  Harris.  Effective  Nov.  3  broadcast 
will  originate  from  auditorium  at 
Goldblatt's  department  store. 
HOTEL  CONTINENTAL,  Chicago,  plans 
November  spot  campaign  on  Chicago 
stations  WJJD  WAAF  WIND  to  an- 
nounce premiere  opening  of  hotel's 
New  Horizon  room.  Agency  is  Sydney 
S.  Lovitt  Co.,  Chicago. 
RICE-STIX  Co.,  St.  Louis,  has  appointed 
Olian  Adv.  Co.,  St.  Louis,  to  handle  ac- 
count for  line  of  test  over-alls  and  work 
clothes.  Immediate  plans  call  for  a 
national  campaign  to  include  radio. 
LEVY'S  LADIES  TOGGERY,  Memphis, 
Tenn.,  has  signed  for  five  quarter-hour 
programs  weekly  for  52  weeks  on  WROX 
Clarksdale,  Miss.  Account  placed  direct. 
MUTUAL  cooperative  news  commentary 
by  Cecil  Brown  after  first  week  on  air 
was  reported  last  week  to  be  sponsored 
by  13  firms  on  as  many  outlets.  Others 
adding  within  past  two  weeks  are: 
Fulton  Lewis  jr.,  six  sponsors  on  as 
many  stations;  Erskine  Johnson,  three 
sponsors  on  four  stations;  Frazier  Hunt, 
four  sponsors  on  four  outlets;  Cedric 
Foster,  five  on  like  number;  "Captain 
Midnight",  three  on  three,  and  "Inside 
of  Sports",  one  on  one. 
J.  B.  WILLIAMS  Co.,  Glastonbury,  Conn. 
(Baby's  Own  Soap),  has  started  weekly 
quarter-hour  commentary  by  M.  Oakley 
Christoph  on  KGO  San  Francisco.  Baker. 
Cameron,  Sobay  &  Penfield,  Hartford. 
Conn.,  is  agency. 

NEWARK  PACKING  Co.,  Newark,  N.  J.. 
is  starting  a  test  campaign  for  new 
product,  Aster-Ettes,  a  nut  topping  for 
all  types  of  desserts,  through  S.  Duane 
Lyon  Inc.,  New  York. 
CHEMICALS  Inc.,  Oakland,  Cal.  (Vano), 
increasing  expansion  into  eastern  mar- 
kets, has  started  sponsoring  thrice- 
weekly  participation  in  Adelaide  Haw- 
ley  program  on  WEAF  New  York.  Con- 
tract is  for  52  weeks.  Garfield  &  Guild 
Adv.,  San  Francisco,  has  account. 
LEWIS  FOOD  Co.,  Los  Angeles  (dog 
food),  adding  announcement  schedule 


You  can  cover  Ohio's  Third  Market  at 
less    cost.    American    Network  affiliate. 

Ask  HEADLEY-REED 


WFMJ 

YOUNGSTOWN,  OHIO 


BROADCASTING    •    Broadcast  Advertising 


In  West  Coast  major  markets,  on  Oct. 
22  started  using  spots  on  KDB  Santa 
Barbara,  Cal.,  for  52  weeks.  Agency  is 
Elwood  J.  Robinson  Adv.,  Los  Angeles. 

I IODENT  CHEMICAL  Co.,  Detroit  (Iodent 
Tooth  Paste)   Oct.  22  started  Gordon 

!  Praser,  commentator,  on  WJZ  New 
York,  Monday  through  Friday,  for  10- 
minute  morning  periods.  Agency  is  S. 

i  Duane  Lyon  Inc.,  New  York. 
BORDEN  CO.,  New  York  (Instant  Cof- 
fee), started  "I've  Got  Your  Number", 
quarter-hour  cash  give-away  recorded 
broadcast,  on  WXYZ  Detroit,  Oct.  25. 
Agency   is  Kenyon  &  Eckhardt,  New 

•  York. 

'  FEDERAL  STORES,  San  Francisco  (men 
■  and  women's  wearing  apparel),  has 
i  started   sponsorship   of   Dean  Maddox 

five-weekly  half-hour  "Man  on  the 
.  Street"  over  KFRC  San  Francisco  for 
.  52  weeks.  Agency  is  Rhodes  &  Davis, 

San  Francisco. 

EARLE-CHESTERFIELD      MILLS  Co., 

Asheville,  N.  C,  sponsors  "Red  Raper 
and  His  Mountaineers"  on  WWNC 
Asheville,  Mon.  through  Fri.  3:30-4  p.m. 
SALT  LAKE  REAL  ESTATE  BOARD, 
Salt  Lake  City,  Oct.  12  started  "Play- 
house of  Favorites"  on  KDYL  Salt  LaKe 
City,  Friday  9:30  p.m.  Twenty-six  week 
contract  for  dramatic  program  was 
placed  by  R.  T.  Harris  Agency,  Salt 
Lake. 

MALCOLM  W.  STARR,  Waterbury, 
Conn.,  Plymouth  and  Dodge  dealer,  has 
appointed  S.  Duane  Lyon  Inc.,  New 
York,  as  agency.  Radio  will  be  used. 
R.  H.  WHITE  CO.,  Boston  (department 
store),  is  sponsoring  "Dressmaking  for 
Good  Grooming"  on  WEEI  Boston,  Mon- 
day 9:15-9:45  a.m.  Program  gives  advice 
on  sewing  and  presents  stage  and  screen 
personalities  in  hints  on  grooming  and 
beauty. 

NEW  ACCOUNTS  for  transcribed  pro- 
grams produced  by  Neblett  Radio  Pro- 
ductions, Cnicago,  include  following 
for  "Louise  Massey  and  the  Westerners": 
Marmac  Furniture  Co.,  Charleston,  S. 
O,  on  WTMA  Charleston;  and  Ballard 
&  Ballard,  Louisville  (flour),  52-week 
contract  on  WJBY  Gadsden,  Ala.,  and 
WCRS  Greenwood,  S.  C,  through  Henri, 
Hurst  &  McDonald,  Chicago.  Neblett's 
"So  the  Story  Goes"  on  WOL  Wash- 
ington has  been  increased  to  six  a 
week  with  Grove  Labs,  St.  Louis,  spon- 
soring three  weekly. 

MAIER  &  BERKELE,  Atlanta  (jewelers), 
is  now  sponsoring  five-minute  program 
of  Georgia  news  featuring  Tom  Max- 
well on  WGST  Atlanta  five  nights  a 
week. 

F.  M.  SCHAEFER  BREWING  Co., 
Brooklyn  (beer),  Oct.  16  started  Clyde 
Kittel's  five-minute  newscasts  for  52 
weeks  on  WEAF  New  York,  Tuesday- 
Thursday-Saturday,  7-7:05  p.m.  Agency 
is  BBDO  New  York. 

CANADIAN  CANNERS,  Hamilton,  Ont. 
(Aylmer  canned  soups),  has  started 
spots  on  about  20  Canadian  stations. 
Agency  is  F.  H.  Hayhurst  Co.,  Toronto. 

LAURA  SECORD  CANDY  SHOPS,  To- 
ronto (chain  stores),  has  started  twice 
weekly  musical  programs  on  seven  Ca- 
nadian stations.  Agency  is  Cockfield 
Brown  &  Co.,  Toronto. 

ROBIN  HOOD  FLOUR  MILLS,  Toronto 
(cereals),  has  started  weekly  musical 
quiz  show  for  26  weeks  on  CKEY  To- 
ronto. Agency  is  Young  &  Rubicam,  To- 
ronto. 

T.  H.  ESTABROOKS  Co.,  St.  John,  N.  B., 
(Red  Rose  Coffee),  has  started  flash  an- 


GATHERED  for  completion  of  arrangements  for  Adam  Hat  "Sports  Parade"  fight 
series  on  Associated  Broadcasting  Co.  are:  standing  (1  to  r),  Larry  Atkins,  pres. 
Boxing  Promotors  of  America  Inc.;  Arthur  W.  Ramsdell,  exec,  v-p  of  Buchanan 
&  Co.;  William  H.  Pludo,  v-p  in  charge  sales  promotion,  Adam  Hat  Stores  Inc.; 
John  Whitmore,  gen.  sales  mgr.,  eastern  division,  Associated;  Ed  Pancoast,  sales 
mgr.,  Associated  eastern  division;  Nat  Strom,  Buchanan  &  Co.  Seated  (1  to  r), 
Elias  Lustig,  pres.,  Adam  Hat  Stores;  Roy  C.  Kelley,  exec,  v-p  of  Associated. 


nouncements  six  days  weekly  on  a  num- 
ber of  Canadian  stations.  Agency  is  Al- 
ford  R.  Poyntz  Adv.,  Toronto. 
QUAKER  OATS  Co.,  Peterborough,  Ont. 
(Aunt  Jemima  Pancake  flour),  has 
started  flash  announcements  six  days 
weekly  on  a  number  of  Canadian  sta- 
tions. Agency  is  Spitzer  &  Mills,  To- 
ronto. 

BENSON  &  HEDGES  (Canada)  Ltd., 
Montreal  (Henley  cigarettes),  has 
started  six  weekly  spots  on  a  number  of 
Canadian  stations.  Agency  is  Cockfield 
Brown  &  Co.,  Montreal. 
LAURENTIAN  AGENCIES  Ltd.,  Mon- 
treal (Abbey  salts),  has  started  six 
weekly  spots  on  a  number  of  Canadian 
stations.  Account  placed  by  McKim 
Adv.,  Montreal. 

BELL  BRAND  FOODS  Ltd.,  Los  Angeles 
(potato  chips),  out  of  radio  for  two 
years,  on  Oct.  15  started  using  total 
of  20  chain  break  announcements  week- 
ly on  KFI  KNX  KECA  KHJ.  Schedule 
is  to  be  increased.  Contracts  are  for  13 


weeks.  Agency  is  McCann-Erickson,  Los 
Angeles. 

LAYNE  OPTICAL  Co.,  San  Francisco,  on 
Oct.  8  started  for  52  weeks,  sponsoring 
daily  man-on-the-street  program,  "Say 
It  and  See  It",  on  KSFO  San  Francisco. 
Agency  is  A.  L.  Paul  Adv.,  Los  Angeles. 

OTTO  K.  OLSEN  Co.,  Hollywood  (radio 
equipment,  appliances),  has  appointed 
Kemmerrer  Inc.,  Hollywood,  to  place  ad- 
vertising. 

VAN  WATERS  &  ROGERS  Inc.,  Seattle 
(laundry  supply  division),  has  appointed 
Honig-Cooper  Co.,  Seattle,  to  handle  ad- 
vertising. 

NATIONAL  HOUSE  &  FARMS  Assn., 
New  York,  started  Judy  Lang,  singer- 
pianist,  in  Sunday  morning  quarter- 
hour  series  of  broadcasts  on  WOR  New 
York  Oct.  21.  Agency  is  Alvln  Gardner 
Co.,  New  York. 

NEW  ACCOUNTS  for  quarter-hour  tran- 
(Continued  on  page  76) 


See  our  ads 
on  pages  6 
and  43 

KOIL 

AMERICAN  BROADCASTING  COMPANY 


You  cannot  cover  the 

tremendous  New  York 

market  without  using 

WBNX,  because  .  .  . 

WBNX  reaches 
• 

2,450,000  Jewish   speaking  persons 
1,523,000   Italian    speaking  persons 
1,235,000   German  speaking  persons 
660,000  Polish    speaking  persons 
• 

STRENGTHEN  your  present 
New  York  schedules  with 
WBNX.  Our  program  de- 
partment will  assist  you  in 

the  translation  of  your  copy.. 


WATTS  DIRECTIONAL  OVER  NEW  YORK 


BROADCASTING    •    Broadcast  Advertisin g 


October  29,  1945    •    Page  75 


Worth 
Tootin' 
About! 

Always  a  good 
tune  to  toot  is  our  way 
of  getting  on  with  one 
of  America's  Greatest 
Direct  Response  Audi- 
ences. It's  a  merry 
melody  to  the  ears  of 
WMMN  advertisers. 

Right  now  this  Di- 
rect Response  is  crack- 
ing records  of  long 
standing,  and  that 
means  greater  results 
than  ever. 

Put  WMMN  on  your 
schedule  and  listen  to 
the  merry  melody  of 
the  cash  register. 

Ask  a  Blair  Man 

Columbia  Netwnrk 


FAIRMONT,  W.VR. 


Sponsors  ^ 


(Continued  from  page  75) 
scribed  musical  programs  produced  by 
Frederic  W.  Ziv  Co.,  Cincinnati,  in- 
clude the  following  for  "Sincerely  Ken- 
ny Baker":  Katz  Drug  Co.,  Kansas  City, 
effective  Oct.  17,  five  weekly  for 
130  programs  on  KMBC  Kansas  City, 
through  Bruce  B.  Brewer  &  Co.,  Kansas 
City;  Goldwaters,  Phoenix  (department 
store),  started  Oct.  3  five  weekly  for 
130  programs  on  KTAR  Phoenix;  Shel- 
don Jewelry  Co.,  El  Paso,  thrice-weekly 
for  26  weeks  on  KTSM  El  Paso;  Gallo 
Wine  Co.,  Modesto,  Cal.,  thrice-weekly 
on  KGDM  WOR  KYCA  WTIC  WICC 
WEAN  WNAC  WJW  KQW  KTRB 
WENR  WSMB  WIOD  KPT  through 
Adv.  and  Sales  Council,  Ranson,  W. 
Va.;  and  for  "Old  Corral,"  Harry  Mit- 
chell Brewing  Co.,  El  Paso,  five  weekly 
for  26  weeks  on  KTSM  El  Paso. 
O-PEE-CHEE  Co.,  London,  Ont.  (Thrills 
Chewing  Gum)  has  started  three  spot 
and  three  flash  announcements  daily  as 
a  test  campaign  for  two  months  on 
CKEY  Toronto.  Agency  is  Walsh  Adv., 
Co.,  Toronto. 

KELLOGG  Co.  of  Canada  Ltd.,  London 
Ont.  (All  Wheat)  has  started  "Super- 
man" on  six  Canadian  stations.  Account 
placed  by  J.  Walter  Thompson  Co.,  To- 
ronto. 

WHITEHALL  PHARMACAL  (Canada) 
Ltd.,  Walkerville,  Ont.  (Anacln),  has 
started  flash  announcements  on  three 
northern  Ontario  stations.  Account 
placed  by  Young  &  Rubicam,  Toronto. 
GILBERT  C.  CLARKE  has  been  ap- 
pointed advertising  and  sales  promotion 
manager  of  Standard  Brands,  Montreal. 
TEA  GARDEN  PRODUCTS  Co.,  San 
Francisco  (Tea  Garden  preserves),  Nov. 
1  starts  using  five-weekly  spot  schedule 
on  KFI  Los  Angeles.  Contract  is  for  52 
weeks.  Honig-Cooper  Co.,  San  Francisco, 
has  account. 

HOPE  &  CO.,  Los  Angeles  (investment 
securities),  Oct.  18  started  twice-weekly 
transcribed  financial  news  commentary, 
"Busy  Money",  on  KMPC  Hollywood 
Contract  is  for  52  weeks.  Elwood  J.  Rob- 
inson Adv.,  Los  Angeles,  has  account. 
EDDY  MEYER,  Los  Angeles,  to  promote 
airplane  auction  sales,  is  using  schedule 
of  spots  on  five  local  stations.  Adver 


AIR  SHOWS  Inc.,  Los  Angeles,  to  pro- 
mote local  air  show  to  be  staged  in  late 
November,  is  using  spot  schedule  on 
Los  Angeles  area  stations.  Advertisers 
Production  Agency,  Los  Angeles,  has 
account. 

EAGLE  OIL  &  REFINING  Co.,  Santa  Fe 
Springs,  Cal.,  (Golden  Eagle  gasoline), 
in  an  eight-week  campaign  with  local 
dealer  tie-in  in  early  November  will 
use  an  average  of  six  transcribed  and 
live  announcements  daily  on  stations  In 
major  California  markets.  Advertisers 
Production  Agency,  Los  Angeles,  has  ac- 
count. Ralf  M.  Spangler  is  account  ex- 
ecutive. 

ZAREH  KERAGH,  Los  Angeles  (land- 
scape engineer),  in  a  13-week  test,  on 
Oct.  22  started  sponsoring  two  weekly 
quarter-hour  programs  on  home  land- 
scaping on  KGER  Long  Beach  with 
daily  spots  on  KFVD  Los  Angeles.  Allied 
Adv.  Agencies,  Los  Angeles,  has  account. 
L  &  R  Mfg.  Co.,  Arlington,  N.  J.  will  par- 
ticipate in  the  Adelaide  Hawley  program 
on  WEAF  New  York,  Monday-Tuesday- 
Thursday  for  Ellanar  jewelry  cleaner  in 
a  special  campaign  starting  immediately 
and  continuing  through  Nov.  26.  Scheck 
Adv.,  Newark,  N.  J.,  is  agency. 

BIRDS-EYE  FOODS  (Canada)  Ltd.,  To- 
ronto (frozen  foods),  Oct.  16  started 
"Dinah  Shore's  Open  House",  NBC  net- 
work show,  on  CBL  Toronto  and  CBM 
Montreal,  8-8:30  p.m.  Tuesday.  Account 
was  placed  by  Young  &  Rubicam,  To- 
ronto. 


JOHN  J.  ANTHONY,  whose  program  on 
marital  relations  on  Mutual,  Monday 
through  Friday,  is  sponsored  by  Carter 
Products  Inc.,  received  a  plaque  from 
the  Laymens  National  Committee  on 
his  broadcast  Oct.  15,  in  recognition  of 
"constructive  work  being  done  by  Mr. 
Anthony  to  stimulate  recognition  of 
Holy  Scriptures  in  the  solution  of  do- 
mestic problems."  Agency  for  Carter  is 
Ted  Bates  Inc.,  New  York. 


SUCCESS  of  P.  Lorillard's  "Detect  and 
Collect",  CBS  audience  participation 
show,  has  prompted  a  scale  manufac- 
turer to  patent  a  combined  home 
weighing  machine  and  piggy  bank 
called  "Detect  and  Collect",  which 
automatically  deposits  pennies  in  at- 
tached bank  if  one  guesses  his  correct 
•  weight. 


this  is 


WOOD 


20th  YEAR 


STATION 


1  Chattanooga 


CBS 


5,000  WATTS 
PAUL  H.  RA  YMER  COMPANY      n\w  *Mn  yIPUl 

NATIONAL  REPRESENTATIVES     ™  AND 


Broadcast  Policies* 
Subject  of  Debate 

Radio  Men,  Educators  Give 
Views  at  Denver  Meeting 

RADIO  representatives  and  educa- 
tors told  each  other  off  at  the  sixth 
annual  luncheon  meeting  of  the 
Rocky  Mountain  Radio  Council, 
Denver,  held  at  Council  headquar- 
ters with  station  managers,  pro- 
gram directors,  and  educators  of 
Colorado  and  Wyoming  as  guests. 

Hugh  Terry,  manager  of  KLZ 
Denver,  was  m.c.  of  the  frank  but 
friendly  discussion.  Idea  was  that 
through  the  Radio  Council  many 
problems  between  radio  men  and 
educators  may  be  smoothed  out. 
Jack  Weir  Lewis,  acting  director 
of  the  Council,  presided  over  the 
luncheon. 

Station  men  contended  that 
many  educational  institutions  de- 
mand Class-A  time  for  second-rate 
programs,  refuse  to  understand  the 
necessity  of  shifting  public-service 
programs  when  networks  take  up 
option  time,  and  fail  to  see  the  need 
for  showmanship  in  educational 
broadcasts. 

Educators  replied  that  stations 
too  often  avoid  important  material 
because  it  is  controversial,  and  that 
public  service  broadcasts  often  are 
unnecessarily  shoved  around  to 
make  way  for  commercial  programs. 

Winfield  D.  Armentrout,  vice- 
president  of  Colorado  State  College 
of  Education  and  new  president 
of  the  Council,  made  the  principal 
address  at  the  Oct.  17  meeting. 
Other  new  officers  are  Roy  M. 
Green,  president  of  Colorado  A&M, 
secretary;  and  Malcolm  G.  Wyer 
of  Denver  Public  Library,  treas- 
urer. Executive  committee  mem- 
bers are  Robert  L.  Stearns,  presi- 
dent of  U.  of  Colorado,  and  Miss 
A.  Helen  Anderson,  director  of  pub- 
lications, Denver  Public  Schools. 

Council  announced  it  had  pre- 
pared and  broadcast  2,139  programs 
for  19  educational  agencies  over 
18  stations  in  Colorado  and  Wyo- 
ming in  last  12  months.  Time 
given  by  stations  was  estimated  to 
be  worth  $47,586.  A  booklet  re- 
viewing the  work  of  the  Council 
was  distributed. 


KSEI 

POCATELLO  •  IDAHO 


Page  76    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


TO 


Feeler^ 


From  slender  filament  to  anode  block  . .  .  all  tube  construction  details,  however  small,  are 
important  to  Federal.  That  is  why  this  experienced  and  longtime  manufacturer  uses  the 
illustrated  high-magnification  metallograph  as  part  of  its  test  equipment  for  checking 
raw  material  quality. 

■■  An  example  is  the  micro-photo  inset.  Here  is  shown  oxide-free,  high  conductivity  copper 
used  for  copper-to-glass  seals  .  .  .  after  the  material  has  been  reduced  to  a  fine  grain,  non- 
porous  structure  through  Federal's  special  metal-processing  methods. 

But  whether  copper,  molybdenum  or  tungsten .  . .  they  all  are  subjected  to  the  same 
exclusive  treatment  and  put  through  the  same  searching  scrutiny  . . .  assurance  that  only 
the  finest  materials  go  to  make  up  Federal  tubes. 

This  exacting  test  is  another  good  reason  why  Federal  tubes  are  better  tubes.  Trans- 
mitting, rectifier,  industrial  power . .  .  they  have  a  reputation  that  is  deserved  because 
they  are  built  to  stay. 

Federal  always  has  made  better  tubes. 


era/  Telephone  and  Radio  Corporation 


Newark  1,  N.  J. 


The  VOICE  of 

Industrial 
New  England 


WLPW 


LAWRENCE,  MASS. 

5000  WATTS    680  KC. 


Daytime  Coverage 

1,902,591 
Nighttime  Coverage 
1,569,794 


NATIONAL  REPRESENTATIVES: 
WEED  &  CO. 


PIERCE  APPOINTED 
TO  POST  AT  KFWB 

LT.  COL.  G.  McGUIRE  PIERCE, 
for  five  years  on  active  duty  with 
U.  S.  Marine  Corps,  has  been  ap- 
pointed assistant  general  manager 
of  KFWB  Hollywood,  with  duties 
to  include  development  of  FM  and 
television  activities  of  the  station. 
Henry  Maizlish  is  general  manager 
of  KFWB. 

For  past  three  years,  Col.  Pierce 
has  been  atttached  to  Division  of 
Plans  and  Policies,  Washington, 
as  chief  photographic  officer  and 
officer  in  charge  of  audio-video 
training.  He  was  producer  of  Ma- 
rine Corps  technicolor  film  short, 
With  the  Marines  at  Tarawa, 
which  won  1944  Academy  Award. 
An  authority  on  demolition,  incen- 
diaries and  sabotage,  he  is  also  au- 
thor of  military  textbook  on  those 
subjects.  Prior  to  military  service, 
Col.  Pierce  was  head  of  Pierce 
Plan  Co.,  Seattle,  commercial  bank- 
ing organization. 


Emery  Is  Heard 

CARLYLE  EMERY,  vice-presi- 
dent of  Ruthrauff  &  Ryan  Inc., 
Chicago,  told  the  Women's  Adver- 
tising Club  of  Chicago,  Oct.  16  at 
Huyler's  Restaurant,  that  "It  is 
people,  not  watts  or  kilocycles,  that 
give  power  to  radio."  His  speech, 
pointed  out  that  an  understanding 
of  people  is  more  necessary  to  a 
writer  of  a  show  than  technical 
operations. 


30  OUT  OF  50 

IN  JACKSONVILLE,  FLORIDA 

A  WJHP  CLIENT  TAKES  HIS 
OWN  POLL  OF  LOCAL  STATION 
POPULARITY.  .  .WHO  WINS? 

WJHP 

OF  COURSE! 

Before  buying  time  on  WJHP,  the  owner*  of  a  local 
business  asked  his  first  50  clients  of  the  day  what  their 
favorite  station  was  in  Jacksonville  ...  30  out  of  50 
answered  "WJHP"!  That's  real  proof  of  service... 
time  on  WJHP  reaches  more  Jaxons! 

WJHP  ★  MUTUAL  ★  JOHN  H.  PERRY 

&  For  verification  write  Personal  Finance  Corp.,  Jacksonville. 


DISCUSSING  BRAND  NAMES  and  their  importance  on  WFIL  Phila- 
delphia were  these  veterans  in  the  field  (1  to  r):  S.  Horace  Disston, 
president  of  Henry  Disston  &  Sons,  whose  name  has  been  on  saws  for 
over  100  years;  Henry  E.  Abt,  managing  director,  Brand  Names  Re- 
search Foundation;  Graham  Patterson,  publisher  of  Farm  Journal  and 
Pathfinder,  who  sponsored  a  dinner  honoring  "name"  firms;  Arthur  S. 
Gow,  manager,  Philadelphia  advertising  sales,  Curtis  Publishing  Co.; 
Leo  H.  Heimerdinger,  former  president  of  Pioneer  Suspender  Co.,  whose 
brand  name  has  been  known  for  over  75  years;  John  Scheuer  of  WFIL. 


Average  Listener-Rating 
For  World  Series  26.2% 

AVERAGE  listener-rating  for  the 
1945  World  Series  was  the  highest 
ever  recorded  for  a  series  in  which 
no  New  York  team  was  represented 
and  the  fourth  highest  recorded  in 
the  history  of  the  baseball  classic. 

That  was  the  report  announced 
last  week  on  the  basis  of  a  special 
survey  conducted  for  Mutual  net- 
work and  Maxon  Inc.  by  Crossley 
Inc.  The  report  showed:  52.6%  of 
all  persons  interviewed  heard  one 
or  more  of  the  games;  average 
daily  rating  for  the  seven  days  was 
26.2%,  representing  62.9%  of  the 
total  audience  tuned-in;  Saturday- 
Sunday  listening  was  31.8%,  and 
final-game  listening  (Wednesday, 
Oct.  10)  reached  31.5%. 

Broadcast  of  the  series,  between 
Detroit  Tigers  and  Chicago  Cubs, 
was  sponsored  by  Gillette  Co.  over 
Mutual.  More  than  500  stations 
throughout  the  world  carried  the 
play-by-play. 


Imported  Hit 

WHEN  Leonard  Reinsch,  ra- 
dio advisor  to  President  Tru- 
man, and  managing  director 
of  the  Cox  radio  stations, 
WSB  WIOD  WHIO  returned 
from  the  Broadcasters'  Mis- 
sion to  ETO,  he  brought  with 
him  a  song  called  "Sympa- 
thie",  a  hit  on  the  Continent 
and  popular  with  GI's  there. 
WSB  Musical  Director  Albert 
Coleman  made  an  arrange- 
ment, got  ASCAP  permission 
to  air  it,  and  it  has  been  a 
big  favorite  with  WSB  listen- 
ers ever  since.  The  station 
has  had  numerous  calls  from 
vets  who  heard  it  overseas 
and  from  wives  who  had  been 
sent  recordings  of  it. 


Harold  Yorgason 

HAROLD  YORGASON,  39,  inde- 
pendent record  manufacturer,  died 
at  his  Inglewood,  Cal.,  home  fol- 
lowing a  heart  attack  on  Oct.  17. 
Mr.  Yorgason,  with  Herbert  Allen, 
was  co-owner  of  Preview  Records. 


AWD  Plans 

ALMA  KITCHELL,  president  of 
the  NAB  Assn.  of  Women  Direc- 
tors, has  announced  that  AWD  will 
celebrate  radio's  birthday  week 
with  a  one-day  nationwide  cam- 
paign on  Nov.  5.  Each  of  AWD's 
700  members  on  425  stations  in 
270  key  cities  has  been  asked  to 
do  her  part. 


-*'CTU*f  OF 


WNAB 

BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 


Concentrated  Audience  in  the 
Nation's  59th  Market 

WNAB  programming  is  concentrated  on 
the  Bridgeport  metropolitan  area  with 
its  216,000  people  and  almost  $100,- 
000,000  in  1939  Retail  Sales.  WNAB 
coverage  is  confined  to  the  area  of 
maximum  results.  WNAB  results  will 
make  you  beam  ! 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED        BY  RAMBEAU 


Page  78    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


CHECKING  details  of  his  first  talk  on  Ford  Motor  Co.'s  Ford  Sunday 
Evening  Hour  on  American  Oct.  21  is  William  Nichols  (c),  editor  of 
This  Week  magazine.  With  him  (1  to  r)  :  Ed  Cox  and  William  Lewis,  vice 
presidents  of  Kenyon  &  Eckhardt,  New  York,  agency  for  Ford  program. 


Gick  Succeeds  DeFreitas 
In  Anglo-American  Post 

GERARD  V.  DeFREITAS,  man- 
lager  of  ZFY  Georgetown,  British 
[Guiana,  returned  to  British  Gui- 
|ana  last  week  after  serving  for  six 
months  as  West  Indian  liaison  of- 
ficer to  the  Anglo-American  Carib- 
bean Commission  regarding  their 
radio  program. 

i  He  will  be  succeeded  as  liaison 
officer  by  Denis  Gick,  manager  of 
the  government  broadcasting  sta- 
tion ZQI  Jamaica,  who  is  expected 
to  serve  for  six  months  and  be 
succeeded  by  another  West  Indian 
radio  officer. 

The  West  Indian  Radio  News- 
paper, said  to  be  the  only  joint  gov- 
ernment radio  project,  reached  its 
1,000th  program  yesterday  (Oct. 
28).  The  program  is  expected  to 
play  an  important  part  in  Carib- 
bean postwar  affairs. 


PW  to  Cut  Rates 

PRESS  WIRELESS  has  filed  ap- 
plication with  the  FCC  for  sub- 
stantial decreases  in  radiotele- 
graph rates  between  Los  Angeles, 
San  Francisco,  New  York  and 
Washington  and  all  points  in  China, 
company  announced  last  week.  Un- 
der proposed  rates,  ordinary  press 
traffic  between  New  York  and 
Chungking  would  be  six  cents  a 
word  in  place  of  the  present  eight 
and  a  half  cents. 


Queen  of  the  Roses 

HILDEGARDE,  star  of  Brown  & 
Williamson  Tobacco  Corp.'s  Raleigh 
Room  With  Hildegarde  on  NBC, 
has  been  chosen  Queen  of  the  Roses 
by  the  Society  of  American  Flor- 
ists. Award  was  made  to  her  as 
"person  who  did  most  to  promote 
roses  in  past  year",  and  presenta- 
tion of  100  roses  was  made  on 
broadcast  of  program  Oct.  23  dur- 
ing National  Flower  Week.  Hilde- 
garde has  presented  roses  to  many 
guests  on  program.  Agency  is  Rus- 
sel  M.  Seeds  Co.,  Chicago. 


Melody  Inc.  Formed 

MELODY  Inc.,  a  $100,000  organi- 
zation employing  25  persons  to  dis- 
tribute wired  music  to  hotels,  res- 
taurants and  other  businesses 
throughout  Dade  and  Broward 
counties,  Florida,  has  been  organ- 
ized by  Frederick  Merritt,  vice- 
president  and  general  manager,  and 
A.  Frank  Katzentine,  Miami  attor- 
ney and  owner  of  WKAT  Miami 
Beach,  who  will  be  chairman  of 
the  board.  Its  offices  and  studios 
are  at  1101  Lincoln  Road,  Miami 
Beach.  Operating  16  hours  a  day, 
firm  will  distribute  scientifically 
programmed  music  from  a  library 
of  over  3,000  newly  transcribed 
pieces.  Manager  Merritt,  of  Louis- 
ville, Ky.,  is  on  terminal  leave  as 
colonel  from  AAF  headquarters  in 
Washington  and  will  revert  to  ci- 
vilian status  Dec.  6. 


CANADIAN  STATIONS, 
CALLS  AUTHORIZED 

SEVERAL  new  stations  and  calls 
have  been  assigned  in  Canada  by 
the  Dept.  of  Transport. 

New  station  at  Sarnia,  Ont.,  to 
operate  on  1070  kc  with  5,000  w 
day  and  1,000  w  night,  has  been 
assigned  call  of  CHOK.  President 
is  H.  M.  Hueston. 

New  5,000  w  station  on  1470  kc 
is  reported  licensed  to  Sen.  Alex- 
ander Neil  McLean  at  St.  John, 
N.  B. 

Daily  newspaper,  La  Voio6  de 
I'Est,  published  at  Granby,  Que., 
is  reported  licensee  of  new  station 
on  1450  kc  with  250  w. 

CKSB  St.  Boniface,  Man.,  is  ex- 
pected to  begin  operations  on  1250 
kc  with  1,000  w  in  early  February. 

CFGP  Grande  Prairie,  Alta.,  has 
moved  from  1350  kc  to  1050  kc  us- 
ing 1,000  w  power. 

CHLP  Montreal  has  been  au- 
thorized to  increase  power  from 
250  w  to  1,000  w  and  to  shift  fre- 
quency from  1490  kc  to  1150  kc. 

CJPA  is  new  call  of  local  250  w 
outlet  at  Port  Alberni,  B.  C,  on 
1240  kc,  formerly  listed  as  CKPA. 


New  Noise  Filter 

SMALL  device  claimed  to  improve 
radio  reception,  used  on  B-29s  dur- 
ing the  war,  will  be  included  in 
General  Electric  radio  sets,  accord- 
ing to  G.  W.  Frick,  GE  engineer. 


RICHMOND 
LOCATED  MIDWAY 

BETWEEN  THE 
NORTH  AND  SOUTH 

IN  1944 

RICHMOND 

had  a  Metropolitan 
Population  of  263,449 


In  this  Major  Market 

u^WMBG 

NBC  IN  RICHMOND, VA. 

5000  WATTS 


Serving 
The  Third  Largest  Market 
in  the 
Fourth  Richest  State 

• 

WCOL 

COLUMBUS 
The  Listening  Habit  of  Central  Ohio 


Represented  by 

THE  HEADLEY-REED  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  79 


V/hen 


\oco\w 


,09.00 


person' 


secood^aV.on 


Terence  "><*eS 


person 


your 


Mo. 


F^JVS,  STARS  HONOR 
WFIVS    A  MCE  IVES 

ANICE  IVES,  who  conducts 
Everyiuoman's  Club  of  the  Air  on 
WFIL  Philadelphia  daily  at  1:30 
p.m.,  was  honored  by  radio,  stage 
and  screen  stars  and  more  than 
500  women  fans  at  a  birthday 
luncheon  at  Adelphia  Hotel,  Phila- 
delphia, Oct.  19. 

Nineteen  representatives  of  na- 
tional and  local  agencies  and  spon- 
sors attended,  and  some  listeners 
were  on  hand  from  West  Virginia, 
Maryland,  Delaware,  New  Jersey 
and  New  York.  One  84-year-old  fan 
came  from  Oklahoma. 

Actor  Ralph  Bellamy,  heading  a 
list  of  guest  artists,  complimented 
Anice  Ives  on  her  program.  Enter- 
tainment was  furnished  by  LeRoy 
Miller,  WFIL's  "morning  madcap 
impressario";  Jack  Steck  and  his 
Hayloft  Hoedown  gang  with  vocal- 
ist Carol  Wynne;  the  Sleepy  Hol- 
low Gang  and  Lew  Carter.  Gifts 
for  all  guests  were  provided  by 
sponsors.  Displays  were  arranged 
by  WFIL  promotion  department. 

Representatives  of  New  York 
agencies  included  Miss  Bernice 
Gaines,  Ken  yon  &  Eckhardt;  Miss 
Linnea  Nelson,  J.  Walter  Thomp- 
son; Mrs.  Alice  Rick,  director, 
Consumers  Relations  Division, 
Rockwood  &  Co.;  Miss  Lucille 
Sherwood  and  Mrs.  Penelope  Sim- 
mons, Federal  Adv.  Agency;  Miss 
Miriam  Traeger,  Abbott  Kimball 
&  Co.;  Ray  Nelson,  Charles  M. 
Storm  Co.;  Abe  Doris,  Morris 
Kellner,  Stephen  Machcinski  and 
William  Wright,  Katz  Agency. 
Philadelphia  guests  were  Miss 
Edith  Ault,  Abbotts  Dairies;  Miss 
Mabel  J.  Jacobs,  Royal  Rinse; 
Mrs.  Anne  Schlorer  Smith,  Mrs. 
Schlorer's  Mayonnaise;  Miss  Clara 
Zillessen,  Philadelphia  Electric  Co. ; 
George  Diffenback,  advertising 
manager,  Abbotts  Dairies;  W.  W. 
Frazer  3rd  and  Donald  C.  Scott, 
president  and  vice-president,  Royal 
Rinse;  Howard  Seberhagen,  presi- 
dent, Seberhagen  Inc. 

Tickets  for  luncheon  were  sold 
out  several  weeks  in  advance, 
mainly  through  use  of  air  plugs  and 
mentions  on  Everywoman's  Club. 


RST  in  iiGTON 


NBC  SPOT  SAltS 

Page  80    •    October  29,  1945 


Candidates  Quizzed 

SERIES  of  interviews,  Know 
Your  Candidates,  twice-weekly  at 
10  p.m.,  was  started  Oct.  23  by 
KALL  Salt  Lake  City  in  coopera- 
tion with  Junior  Chamber  of  Com- 
merce. Candidates  in  the  city's  mu- 
nicipal elections  and  primaries  are 
asked:  "Why  should  you  be  elected 
to  office?"  Earlier,  Junior  Chamber 
members  took  part  in  KALL's 
Know  Your  City  series,  urging  a 
heavy  registration  and  vote.  Sta- 
tion also  sells  time  to  all  candi- 
dates representing  recognized  po- 
litical parties  and  groups.  As  an- 
other public  service  feature,  KALL 
is  cooperating  with  Salt  Lake  City 
Ministerial  Association  in  present- 
ing transcribed  "minutes  of  prayer" 
at  1:15  p.m.  daily,  and  has  sched- 
uled a  weekly  half-hour  program 
of  religious  music. 


L SHUT-INS  RESPOND 
To  Griffin's  Description 
-Of  Monitoring  Service  ' 


DESCRIPTION  of  the  work  of 
shut-ins  in  monitoring  raaio  pro- 
grams for  Radio  Reports  Inc.,  New 
York,  broadcast  by  Alexander 
Griffin,  commentator,  on  WIP  Phila- 
delphia and  Mutual,  within  a  few 
weeks  brought  136  replies  from 
shut-ins  interested  in  assignments 
as  monitors. 

Mr.  Griffin  explained  in  his 
broadcast  that,  on  assignment  from 
Radio  Reports,  across  the  nation 
"a  little  army  of  shut-ins"  make 
radio-listening  a  business.  Their 
job  is  to  check  on  the  uses  of  spot 
commercials,  to  learn  the  trend  of 
commentators'  opinions,  and  to 
gather  other  data  wanted  by  clients 
of  Radio  Reports.  More  monitors, 
he  said,  are  needed. 

Cash  rewards  "don't  amount  to 
much"  he  declared.  "But  in  self- 
satisfaction,  and  in  the  knowledge 
that  after  all  there  is  something 
in  life  they  can  do,  the  rewards 
are  maybe  intangible,  but  limit- 
less." Radio  Reports  said  10  new 
monitors  had  been  given  assign- 
ments as  result  of  Mr.  Griffin's 
broadcast  and  that  35  to  50  others 
probably  would  be  added  from  the 
group. 


KCMJ  Construction 

CONSTRUCTION  of  a  one-story 
nucleus  desert-type  building  for 
KCMJ  Palm  Springs,  Cal.,  has 
been  started  by  Palm  Springs 
Broadcasting  Co.  on  N.  Indian  Ave. 
900  feet  north  of  city  limits.  Build- 
ing will  include  one  studio  and  an- 
nouncer booth,  music  library,  en- 
gineering maintenance  shop  and 
recreation  room.  Additional  studios 
and  offices  are  planned  when  WPB 
building  restrictions  are  removed. 
Operating  on  1340  kc,  the  250-w 
station  will  begin  operations  in 
mid-December,  according  to  Donald 
C.  McBain  and  Richard  W.  Joy, 
co-owners.  Mr.  McBain  is  a  United 
Air  Lines  captain  and  former 
technician-announcer;  Mr.  Joy  is 
a  Hollywood  free-lance  announcer. 
George  Irwin  has  been  appointed 
station  sales  manager  and  Homer 
Griffith  Co.,  Hollywood,  is  sales 
representative.  Station  has  sub- 
scribed to  Standard  Radio  tran- 
scription library  and  UP  leased 
wire  services. 


Vets  Return 

SERVICEMEN  are  returning  to 
Canadian  radio  stations  in  con- 
siderable numbers.  Of  173  formerly 
with  CBC  and  in  the  Canadian 
armed  services,  44  have  returned 
to  their  posts  at  the  CBC  in  various 
parts  of  Canada,  including  senior 
engineers,  producers  and  an- 
nouncers. A  number  of  stations 
have  most  of  their  former  staffs 
back. 


AN  ALL-TSCAIKOWSKY  program  will 
be  presented  by  Andre  Kostelanetz  on 
CBS  "Music  of  Andre  Kostelanetz" 
Show  Nov.  15. 


.  .  .  the  international 
"squeeze-box" 

Many  nationalities  had  a  hand  in 
the  development  of  the  accordion  or 
"squeeze-box."  In  the  late  18th  Cen- 
tury, the  Chinese  mouth  organ  was 
imported  into  Russia.  A  Danish  sci- 
entist working  in  Russia  became 
interested  in  the  free  reed  of  the 
Chinese  instrument,  and  applied  the 
same  principle  to  an  organ  he  was 
constructing.  From  the  Dane's  ex- 
periments, a  German  conceived  the 
idea  for  the  first  concertina,  made 
in  1822.  Seven  years  later,  an  Aus- 
trian put  a  keyboard  on  the  concer- 
tina and  it  became  an  accordion. 

The  super  mouth  organ 

The  early  concertinas  worked  on  ex- 
actly the  same  principle  as  the  mouth 
organ,  with  a  bellows  furnishing  the 
air  rather  than  the  player's  mouth. 
At  each  end  of  the  bellows  was  an 
endboard  furnished  with  knobs 
which  admitted  air  to  the  reeds  when 
pressed.  As  in  the  mouth  organ,  a 
different  note  was  produced  when 
the  direction  of  the  air  flow  was 
reversed. 

It's  all  keyed  up 

The  ordinary  accordion,  with  from 
5  to  50  keys,  is  a  folk  instrument. 
The  20th  Century  piano  accordion, 
with  a  piano  keyboard  for  the  right 
hand  and  bass  harmony  keys  for  the 
left,  is  for  the  accomplished  mu- 
sician only. 


The  fine  tonal  gradations  of  the  ac- 
cordion, and  its  soft  but  penetrating 
timbre,  are  recorded  with  the  utmost 
fidelity  by: 

VERTICAL  CUT  RECORDINGS! 


Free  reprints  of  this  series  of  25  ad- 
vertisements, each  dealing  with  a 
different  musical  instrument,  may 
be  obtained  in  booklet  form  from: 

Electrical  Research  Products 
Division 

OF 

Western  Electric  Company 

233  BROADWAY,  NEW  YORK  7,  N.  Y. 


3ROAPCASJING    •    Broadcast  Advertising 


TOPS  IN  THE 
"HEARTLAND" 

1  In  the  "Heartland"  you'll  find 
some  of  the  richest,  busiest  farms 
of  the  midwest,  plus  important 
industries  including  meat  packing 
plants,  corn  processing,  soybean 
and  sugar  beet  factories.  Produc- 
ing food  for  a  hungry  world  has 
naturally  increased  the  "spend- 
able" income  at  home. 

TOUCH  "HOME"  WITH  KGLO 

293,080  Radio  families  in  the  area 
are  reached  by  the  friendly  voice 
of  KGLO.  Tell  them  .  .  .  sell 
them  .  .  .  put  KGLO  on  your 
station  list. 

Use  KGLO  and  WTAD 

Quincy,  Illinois 
A  Natural  Combination 


1300  K.C.    5,000  Watts 


CBS  Affiliate 

Weed  &  Company,  Rep. 


Hearing 

(Continued  from  page  15) 

intervention  and  the  enlargement 
of  the  issues  in  such  hearings,  sup- 
ported by  appropriate  engineering 
studies  to  show  such  objectionable 
interference,  as  denned  by  the  Com- 
mission's Standards  of  Good  Engin- 
eering Practice.  All  such  petitions 
will  be  given  careful  consideration 
by  the  Commission." 

The  Commission  divided  the  hear- 
ings into  three  groups,  the  first 
four  hearings  listed  constituting 
Group  A,  the  next  nine  constituting 
Group  B,  and  the  remaining  48 
constituting  Group  C.  Under  Group 
A  were  placed  new  applications 
which  require  consolidation  with 
others  upon  which  hearings  have 
been  held  but  on  which  no  final 
action  has  been  taken.  Thus,  in  the 
first  hearing  designated  it  will  be 
seen  that  a  new  application  for  a 
station  on  1240  kc  is  consolidated 
with  four  other  applications  upon 
which  hearings  have  been  held.  In 
the  second  hearing  listed,  two  new 
applications  in  the  Nashville  area 
are  combined  with  four  others;  in 
the  third  hearing,  three  new  appli- 
cations are  combined  with  two 
others;  in  the  fourth,  one  new  ap- 
plication is  combined  with  four 
others. 

Under  Group  B  the  Commission 
consolidated  for  hearings  new  ap- 
plications with  others  which  have 
been  designated  for  hearing  but  on 
which  no  hearings  have  been  held. 
Thus,  in  the  fifth  hearing  listed 
four  new  applications  seeking  the 
frequency  1250  kc  are  combined 
with  one  application  which  has  been 
designated  for  hearing.  The  suc- 
ceeding eight  hearings  also  list  the 
new  applications  prior  to  the  older 
applications  with  which  they  are 
consolidated. 

Under  Group  C,  which  represents 
the  bulk  of  the  hearings  designated, 
the  Commission  consolidated  new 
applications  which  are  in  conflict 
with  each  other  and  upon  which  no 
action  has  been  taken. 

In  addition  to  the  applications 
included  in  the  hearings  designated, 
the  Commission  will  probably  con- 
solidate any  new  applications  filed 
which  are  in  conflict  with  those 
listed.  But  once  the  hearings  have 
been  held,  it  was  learned,  there  can 
be  no  assurance  the  case  can  be 
reopened  and  the  individual  appli- 
cations will  have  to  be  examined 
on  its  merits. 

The  list  of  hearings  follows: 
Group  A 

Star  Broadcasting  Co.  Inc.  (Bl-P- 
3979),  Geneva,  New  York;  for  new  sta- 
tion on  1240  kc,  250  watts,  Unlimited. 
To  be  consolidated  with  the  following: 
The  Finger  Lakes  Broadcasting  System 
(Docket  No.  6604),  Geneva,  N.  Y.; 
WARC,  Inc.  (Docket  6605),  Rochester, 
N.  Y.;  Rochester  Broadcasting  Corp. 
(Docket  6606),  Rochester,  N.  Y.;  Seneca 
Broadcasting  Corp.  (Docket  No.  6607), 
Rochester,  N.  Y. 

Tennessee  Radio  Corp.,  Nashville, 
Tenn.,  for  reinstatement  of  application 
(Docket  6193)  for  new  station  on  1240 
kc,  250  watts,  U.;  Murfreesboro  Broad- 
casting Service,  Murfreesboro,  Tenn., 
for  new  station  on  1240  kc,  250  watts. 
Unlimited  time.  To  be  consolidated 
with:  Nashville  Radio  Corp.  (Docket 
6108);  Capitol  Broadcasting  Co.  (Docket 
6669),  both  for  new  stations  at  Nash- 
ville, on  1450  kc.  Tennessee  Broadcasters 
(Docket  6648);  J.  W.  Birdwell  (Docket 


6649).  All  for  new  stations  at  Nashville 
on  1240  kc. 

Donald  Flamm  (Bl-P-4056);  The  Met- 
ropolitan Broadcasting  Service,  both  for 
new  stations  at  New  York,  N.  Y.,  on 
620  kc,  5  KW,  U.;  WAGE,  Inc.  (WAGE), 
Syracuse,  N.  Y.,  620  kc,  5  kw,  unlimited 
time,  DA;  WCAX  Broadcasting  Corp. 
(WCAX)  (Bl-P-3961),  Burlington,  Vt., 
620  kc,  5  KW,  U;  DA.  To  be  consoli- 
dated with:  Newark  Broadcasting  Corp. 
(Docket  6190),  Newark,  N.  J.,  for  a  new 
station  on  620  kc,  5  KW,  U. 

Copper  City  Broadcasting  Corp. 
(Docket  6744),  to  be  consolidated  with: 
Utica  Broadcasting  Co.  Inc.  (Docket 
6140);  Ronald  B.  Woodyard  (Docket 
6683);  Utica  Observer  Dispatch,  Inc. 
(Docket  6043);  Midstate  Radio  Corp. 
(Docket  6141).  The  application  of  Cop- 
per City  Broadcasting  Corp.  is  for  a 
new  station  at  Rome,  N.  Y.,  on  1450  kc, 
250  watts,  unlimited.  The  remaining 
four  applications  are  for  new  stations 
at  Utica,  N.  Y.,  for  1450  kc,  250  watts. 
Group  B 

Northern  Broadcasting  Co.  Inc., 
(WSAU)  (B4-P  3656),  Wausau,  Wis.,  for 
construction  permit  to  change  fre- 
quency to  1250  kc;  Midwest  Broadcast- 
ing Co.  (B4-P-3746),  Milwaukee,  Wis., 
for  a  new  station  on  1250  kc  with  5  KW. 
Farnsworth  Television  &  Radio  Corp. 
(WGL),  Ft.  Wayne,  Ind.,  to  change 
frequency  to  1250  kc  and  increase  pow- 
er to  1  KW.  Virginia-Carolina  Broad- 
casting Corp.,  for  a  new  station  on 
1250  kc,  1  KW  night,  5  KW-LS,  Dan- 
ville, Va.,  to  be  consolidated  with:  The 
Wren  Broadcasting  Co.  (WREN)  (Dock- 
et 6703),  which  requests  permission  to 
move  from  Lawrence  to  Topeka  and  in- 
crease power  on  1250  kc,  to  5  KW. 

Chronicle  Publishing  Co.  Inc.,  Marion. 
Indiana,  for  new  station  on  1230  kc, 
250  watts,  Unlimited;  Booth  Radio  Sta- 
tions, Inc.,  Logansport,  Ind.  for  new 
stations  on  1230  kc,  100  watts,  un- 
limited, to  be  consolidated  with:  Voice 
of  Marion,  (Docket  6773)  for  a  new  sta- 
tion at  Marion,  Ind.,  1230  kc,  250  w. 

Tri-County  Broadcasting  Corp.,  (B5- 
P-3890)  and  Edisto  Broadcasting  Co., 
both  for  new  stations  in  Orangeburg, 
South  Carolina,  on  1450  kc,  250  watts. 
Unlimited  time,  to  be  consolidated 
with:  Observer  Radio  Corp.  (Docket 
6763)  and  Orangeburg  Broadcasting 
Corp.  (Docket  6764),  both  requesting 
identical  facilities. 

The  Constitution  Publishing  Co. 
(formerly  Constitution  Broadcasting  Co. 
Docket  6075),  Atlanta.  Ga..  New  Mex- 
ico Publishing  Co.  (B5-P-3932),  Santa 
Fe,  New  Mexico;  Shenandoah  Valley 
Broadcasting  Corp.  (WSVA)  (B2-P- 
3753),  Harrisonburg,  Va.;  Booth  Radio 
Stations,  Inc.,  Saginaw,  Mich.;  Feder- 
ated Publications,  Inc.  (B2-P-4010), 
Lansing,  Mich.;  WJIM,  Inc.,  Lansing, 
Mich.;  Montana  Broadcasting  and  Tele- 
vision Co.,  Anaconda,  Mont.,  Pulitzer 
Publishing  Co.  (KSD),  St.  Louis,  Mo.; 
Caprock  Broadcasting  Co..  Lubbock, 
Texas,  to  be  consolidated  with:  Radio- 
phone Broadcasts e  Station  WOPI,  Inc. 
(WOPI).  (Docket  6661),  Bristol.  Tenn.  All 
these  applications  request  550  kc. 

San  Bernardino  Broadcasting  Co.  Inc., 
San  Bernardino,  Cal.,  (B5-P-3908);  Lee 
Bros.  Broadcasting  Co.  (KFXM),  San 
Bernardino;  Nevada  Radio  &  Television 
Co.  (B5-P-3832),  Reno,  Nev.,  New  Mex- 
ico Broadcasting  Co..  (KGGM)  (B5-P- 
2918),  Albuquerque,  New  Mexico;  The 
Star  Broadcasting  Co.  Inc.,  Pueblo. 
Colo.,  to  be  consolidated  with:  South- 
ern Utah  Broadcasting  Co.  (KSUB) 
(Docket  6759),  Cedar  City,  Utah.  All 
of  these  applicants  request  authority 
to  operate  on  590  kc. 

Atlanta  Broadcasting  Co.  (B3-P-3835); 
Chatham  Broadcasting  Co.  (B3-P-4029). 
both  for  new  stations  at  Savannah,  Ga.. 
to  operate  on  1400  kc,  250  watts.  Un- 
limited time,  to  be  consolidated  with: 
A.  C.  Neff  (Docket  6640),  seeking  identi- 
cal facilities. 

Fayette  Associates,  Inc.  (B2-P-3876), 
for  a  new  station  at  Montgomery,  W. 
Va.,  to  operate  on  1400  kc,  250  watts. 
Unlimited  time,  to  be  consolidated 
with:  Joe  L.  Smith,  Jr.  (Docket  6677), 
for  a  new  station  at  Charleston,  W.  Va., 
1400  kc,  250  watts,  unlimited  time. 

Thomaston  Broadcasting  Co.  (B3-P- 
3829),  Thomaston,  Ga.,  1420  kc,  250 
watts,  U.;  J.  W.  Woodruff,  J.  W.  Wood- 
ruff, Jr.,  and  E.  B.  Cartlidge,  Jr.  d/b  as 
Columbus  Broadcasting  Co.  (WRBL) 
(B3-P-3986),  Columbus,  Ga.,  1420  kc, 
5  KW,  U.;  Muscogee  Broadcasting  Co., 
Columbus,  Ga.,  1450  kc,  250  watts; 
Chattahooche  Broadcasting  Co.,  Colum- 
bus, Ga.,  1460  kc,  1  KW;  A.  Frank  Kat- 
zentine  (Docket  6705),  Orlando,  Fla., 
1420  kc,  5  KW,  U;  Palm  Beach  Broad- 
casting Corp.  ((WWPG),  (B3-P-3968), 
Palm  Beach,  Fla.,  1420  kc,  1  KW  U.  To 
be  consolidated  with:  City  of  Sebring, 

(Continued  on  page  82) 


YOTAO  Quincy,  III. 
Dominates  a  Rich 
Town -Farm  Market 

The  Hooper  Station  Listening  In- 
dex, Fall,  1944  shows  WTAD 
overwhelmingly  dominates  the 
Quincy  Market  with  more  listen- 
ers than  all  other  stations  in  the 
area  combined! 

LISTENERS  ARE  BUYERS 

Bigger  crops  are  being  harvested 
.  .  .  industries  are  humming  .  .  . 
everyone  has  a  pocketful  of  "buy- 
ing power."  Sell  your  products 
on  the  favorite  dial  spot,  930 
K.C— WTAD! 


Use  WTAD  and  KGLO 

Mason  City,  Iowa 
A  Natural  Combination 


930  K.C.    1.000  Watts 


CBS  Affiliate 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  81 


Hearing 


SEtL 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


KQV 

Pittsburgh 

Henry  Lohrey  Packing  Co. 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 


AN  ARTHUR  B.  CHURCH  PRODUCTION: 


{Continued  from  page  81) 

Fla.  (Docket  6696),  Sebring,  Fla.,  1430 
kc,  1  KW  U. 

Sabine  Area  Broadcasting  Corp.  (B3- 
P-4011),  Orange,  Texas;  WOOP,  Inc. 
(B2-P-3987),  Dayton,  Ohio;  Charlotte 
Broadcasting  Co.  (B3-P-3847),  Char- 
lotte, N.  C;  Burlington-Graham  Broad- 
casting Co.  (B3-P-4026),  Burlington, 
N.  C;  McClatchy  Broadcasting  Co.  (B5- 
P-3800),  Modesto,  Cal.;  United  Broad- 
casting Co.  Inc.,  (B3-P-3695),  Mont- 
gomery, Ala.;  Roy  A.  Lundquist  &  D.  G. 
Wilde,  (B5-P-4050),  copartners  d/b  as 
The  Skagit  Valley  Broadcasting  Co., 
Mount  Vernon,  Wash.;  Gazette  Co., 
Cedar  Rapids,  Iowa;  Long  Island  Broad- 
casting Corp.  (WWRL),  Woodside,  N.  Y., 
James  F.  Hopkins,  Inc.  (Docket  6230), 
Ann  Arbor,  Mich.;  San  Juaquin  Broad- 
casters, Inc.,  Modesto,  Cal.;  Piedmont 
Carolina  Broadcasting  Co.  Inc.,  Reids- 
ville,  N.  C.  These  applications  involve 
the  use  of  channel  1600  kc,  and  are  to 
be  consolidated  with:  Capital  City 
Broadcasting  Co.  (Docket  6711),  Des 
Moines,  Iowa;  Capitol  Radio  Corp. 
(Docket  6712),  Des  Moines;  Myron  E. 
Kluge,  Earle  E.  Williams  and  C.  Harvey 
Haas  a  partnership,  d/b  as  Valley 
Broadcasting  Co.,  Pomona,  Cal.  (Docket 
6633). 

Arkansas  -  Oklahoma  Broadcasting 
Corp.  (B3-P-4034);  Donald  W.  Reynolds, 
(B3-P-3772),  both  seek  new  stations  at 
Fort  Smith.  Ark.,  on  1230  kc,  250 
watts,  unlimited  time. 

Group  C 

James  H.  McKee  (B2-P-3738);  Capitol 
Broadcasting  Corp.  (B2-P-3779)  Chemi- 
cal City  Broadcasting  Co.  (B2-P-3841), 
all  request  new  stations  at  Charleston, 
W.  Va.,  to  operate  on  1240  kc,  250  watts, 
unlimited  time. 

Coast  Ventura  Co.  (B5-P-3725);  Ven- 
tura Broadcasters,  Inc.  (B5-P-3807), 
both  request  new  stations  at  Ventura, 
Cal.  to  operate  on  1450  kc,  250  watts, 
unlimited  time. 

Huntington  Broadcasting  Corp.;  (B2- 
P-3741).  Greater  Huntington  Radio 
Corp.,  (B2-P-3826),  both  for  new  sta- 
tions at  Huntington,  W.  Va.,  1450  kc, 
250  watts,  unlimited  time. 


As  American 
As  the  Hot  Dog 

Music  is  a  common  language — yet 
there  is  one  form  of  mus'c  that's 
as  purely  American  as  the  hot  dog 
or  baseball. 

American  Folk  Music  has  found  its  way 
into  the  hearts  of  our  people  every 
where. 

Many  of  the  American  backwoods  tunes 
— lullabies,  cowboy  songs,  serenades, 
country  airs  and  such — are  as  well  loved 
as  many  of  the  classics.  Yes,  folk  music 
can  be  pretty  fine,  even  though  played 
on  nothing  more  spectacular  than  har- 
monicas or  little  brown  jugs. 
Today  folk  music  enthusiasts  are  as  thick 
on  Times  Square  as  on  the  tall-grass 
areas.  Radio,  more  than  any  other 
medium,  has  given  impetus  to  a  great 
American  tradition  in  music. 

Remember  that  BMI  controls  exclusive  perform- 
ance rights  in  the  largest  catalogue  of  great 
American  Folk  tunes. 

Before  you  serve  up  a  program  of  folk  music — 
consult  your  BMI  INDEX. 


8 


Broadcast  Music.  Inc 

5  8  0  FIFTH  AVENUE    NEW  YORK  19,N.Y. 


Page  82    •     October  29,  1945 


Bay  State  Beacon,  Inc.  (Bl-P-3983); 
Mitchell  G.  Meyers,  Reuben  E.  Aron- 
heim  and  Milton  H.  Meyers  (Bl-P-3819); 
Cur-Nan  Co.;  Templeton  Radio  Mfg. 
Corp.  The  first  three  applicants  request 
new  stations  at  Brockton,  Mass.,  1450 
kc,  250  watts,  unlimited;  the  fourth  re- 
quests a  new  station  at  Boston,  Mass., 
1450  kc,  250  watts,  unlimited. 

Bradford  and  Pihl  (B4-P-3956);  Rus- 
sel  E.  Kaliher;  both  applicants  request 
stations  at  Bemidji,  Minn.,  1450  kc,  250 
watts,  unlimited. 

Escombia  Broadcasting  Co.  (B3-P- 
3842);  Gulf  port  Broadcasting  Co.  Inc.; 
Pape  Broadcasting  Co.,  all  seek  new 
stations  at  Pensacola,  Fla.,  on  1450  kc, 
250  watts,  unlimited. 

Glens  Falls  Broadcasting  Corp.  (Dock- 
et 6702);  Great  Northern  Radio,  Inc. 
(Bl-P-1404);  Glens  Falls  Publicity  Corp. 
These  applicants  all  seek  stations  at 
Glens  Falls,  N.  Y.,  to  operate  on  1450 
kc,  250  watts,  unlimited  time. 

Bernard  Lee  Blum,  Waterbury,  Conn.; 
Mitchell  G.  Meyers,  Ruben  E.  Aronheim 
and  Milton  H.  Meyers,  Waterbury, 
Conn.;  Harold  Thomas,  Waterbury, 
Conn.  (Bl-P-3951);  Associated  Elec- 
tronic Enterprises,  Woonsocket,  R.  I.; 
H.  Ross  Perkins  and  J.  Eric  Williams, 
d/b  as  Norwich  Broadcasting  Co.  (Bl- 
P-3870),  Norwich,  Conn.  These  five  ap- 
plicants request  stations  respectively  at 
Waterbury,  Conn.;  Norwich,  Conn.,  and 
Woonsocket,  R.  I.,  all  to  operate  on 
frequency  1240  kc. 

Valley  Broadcasting  Association,  Inc. 
(B3-P-3759),  McAllen,  Texas;  Howard 
W.  Davis,  (B3-P-3830),  McAllen,  Texas: 
Radio  Station  KEEW,  Ltd.  (KEEW), 
Brownsville,  Texas;  Red  River  Valley 
Broadcasting  Corp.  (KRRV),  Sherman, 
Texas.  All  four  applicants  request 
authority  to  operate  on  frequency 
910  kc. 

Valdosta  Broadcasting  Co.,  Valdosta, 
Ga.;  Hazlewood,  Inc.  (WLOF)  (B3-P- 
3973),  Orlando,  Fla.  Both  applicants  re- 
quest authority  to  operate  on  950  kc. 

Radio  Service  Corp.  (KSEI)  (B5-P- 
3735),  Pocatello,  Idaho,  for  increase  in 
power  on  930  kc  to  5  KW.  U.;  Vancouver 
Radio  Corp.  (KVAN)  (B5-P-3552),  Van- 
couver, Wash.,  to  change  frequency 
from  910  to  930  kc,  and  increase  power 
to  1  KW,  unlimited  time. 

Penn  Thomas  Watson  (WGTM)  (B3- 
P-3848),  Wilson,  N.  C;  ^astern  Carolina 
Broadcasting  Co.  (WGBR)  (B3-P-3914), 
Goldsboro,  N.  C;  Jonas  Weiland 
(WFTC),  (B3-P-3827),  Kinston,  N.  C; 
Roanoke  Broadcasting  Corp.  (WSLS), 
Roanoke,  Va.;  Lynchburg  Broadcasting 
Corp.  (WLVA),  Lynchburg,  Va.  All  these 
applicants  request  use  of  frequency 
590  kc. 

Voice  of  Augusta,  Inc.  (B3-P-3919); 
The  Augusta  Chronicle  Broadcasting 
Co.;  Savannah  Valley  Broadcasting  Co. 
All  these  are  applicants  for  a  new  sta- 
tion at  Savannah,  Ga.,  to  operate  on 
1340  kc,  250  watts,  unlimited  time. 

El  Paso  Broadcasting  Co.;  Bleecker  P. 
Seaman  and  Carr  P.  Collins,  Jr.,  d/b  as 
Seaman  and  Collins.  These  two  are  ap- 
licants  for  a  new  station  at  El  Paso, 
Texas,  on  1340  kc,  250  watts,  unlimited". 

Broadcasting  Corp.  of  America,  Indo, 
Calif.;  Richard  T.  Sampson,  Banning, 
Cal.  These  two  are  for  new  stations  at 
Indo  and  Banning,  Cal.,  to  operate  on 
1400  kc,  250  watts,  unlimited  time. 

Radio  Sales  Corp.,  Twin  Falls,  Idaho; 
Jessica  L.  Longston,  Burley,  Idaho. 
These  are  applicants  for  new  stations 
at  Twin  Falls  and  Burley,  Idaho,  both 
to  operate  on  1450  kc,  250  watts,  un- 
limited. 

C.  L.  Pursley  and  Louise  Patterson 
Pursley,  d/b  as  Pursley  Broadcasting 
Service  (B3-P-3745);  H.  O.  Jones,  Wm. 
E.  Jones  and  James  O.  Jones,  a  co- 
partnership, d/b  as  WGCM  Broadcast- 
ing Co.  (B3-P-3698);  WLOX  Broadcast- 
ing Co.  The  first  application  is  for  new 
stations  at  Mobile,  Ala.,  to  operate  on 
1490  kc;  and  the  last  two  are  applicants 
for  Biloxi,  Miss.,  to  operate  on  1490  kc. 

Crescent  Broadcasting  Corp.,  Shen- 
andoah, Pa.;  The  Patriot  Co.,  Harris- 
burg,  Pa.  These  are  applicants  for  sta- 
tions at  Shenandoah  and  Harrlsburg. 
Pa.,  both  request  the  frequency  580  kc. 

KOVO  Broadcasting  Co.  (KOVO),  Pro- 
ve Utah,  (Docket  6739),  to  change  fre- 
quency to  960  kc,  and  increase  power 
to  1  KW.;  United  Broadcasting  Co.,  for 
a  new  station  at  Ogden,  Utah,  on  950 
kc,  250  watts,  unlimited  time;  both  ap- 
plicants request  frequency  960  kc. 

Peninsula  Broadcasting  Co.  (WBOC) 
(Bl-P-3786);  Eastern  Shore  Broadcast- 
ing Co.  (Bl-P-3751).  The  former  requests 
I  KW,  unlimited  time,  on  960  kc,  at 
Salisbury,  Md„  and  the  latter  requests 
500  watts  day,  on  the  same  frequency 
at  Preston,  Md. 

Cedar  Rapids  Broadcasting  Corp.  Inc. 
(B4-P-3970);  Radio  Corp.  of  Cedar 
Rapids;  Muscatine  Broadcasting  Co., 
Moline  Dispatch  Publishing  Co.  The 
first  two  applicants  request  new  sta- 
tions at  Cedar  Rapids,  Iowa,  to  operate 
on  1450  kc,  250  watts,  unlimited  time: 


Muscatine  Broadcasting  Co.  requests  a 
new  station  at  Muscatine,  Iowa,  to  op- 
erate on  1450  kc.  Moline  Dispatch  Pub-* 
lishing  Co.  requests  a  new  station  at 
Moline,  111.,  to  operate  on  1450  kc. 

John  L.  Plummer  (B3-P-3798);  J.  O. 
Emmerich  (B3-P-3805),  Iddo  K.  Corkorn 
(B3-P-1033).  These  three  applicants 
seek  a  new  station  at  Bogalusa,  La.,  to 
operate  on  1490  kc,  250  watts,  unlimited 
time. 

Murray  L.  Grossman,  tr/as  The  Dan- 
bury  Broadcasting  Co.  (Bl-P-4017);  The 
Berkshire  Broadcasting  Corp.;  Torring- 
ton  Broadcasting,  Inc.  The  first  two 
applicants  request  a  new  station  at 
Danbury,  Conn.,  the  third  is  for  a  new 
station  at  Torrington,  Conn.,  to  operate 
on  1490  kc,  250  watts,  unlimited  time: 
the  third  for  the  same  frequency  at 
Torrington,  Conn. 

Meadville  Tribune  Broadcasting  Co.; 
H.  C.  Winslow;  Times  Publishing  Co. 
(B2-P-3773).  The  first  two  applications 
are  for  new  stations  at  Meadville,  Pa., 
on  1490  kc,  250  watts,  unlimited  time. 
The  third  for  a  new  station  at  Erie,  Pa., 
on  1490  kc,  250  watts,  unlimited  time. 

Roderick  T.  Peacock,  Sr.  tr/as  Day- 
tona  Beach  Broadcasting  Co.;  Wade  R. 
Sperry,  Edgar  J.  Sperry  and  Josephine 
T.  Sperry,  a  co-partnership,  d/b  as  Day- 
tona  Beach  Broadcasting  Co.  Both  ap- 
plications are  for  a  new  station  at  Day- 
tona  Beach,  Fla.,  on  1340  kc,  250  watts, 
unlimited  time. 

Old  Pueblo  Broadcasting  Co.;  Sun 
County  Broadcasting  Co.,  applicants 
for  a  new  station  at  Tucson,  Ariz.,  to 
operate  on  1340  kc,  250  watts,  unlim- 
ited time. 

Smoky  Mountain  Broadcasting  Co. 
(B3-P-3777);  Clarence  Beaman,  Jr.  tr/as 
East  Tennessee  Broadcasting  Co.  Both 
are  applicants  for  a  new  station  at 
Knoxville,  Tenn.  to  operate  on  1340  kc, 
250  watts,  unlimited  time. 

Peterson  &  Co.  (B2-P-3984);  The  Cen- 
tral Kentucky  Broadcasting  Co.;  Gar- 
vice  D.  Kincaid.  All  three  are  applicants 
for  a  new  station  at  Lexington,  Ky.,  to 
rn»rate  on  1340  kc,  250  watts,  unlimited 
time. 

Central  Broadcasting  Corp.;  Howard 
W.  Davis,  tr  as  The  Walmac  Co.  Both 
are  applicants  for  a  new  station  at 
Corpus  Christi,  Texas,  to  operate  on 
1230  kc,  250  watts,  unlimited  time. 

Syracuse  Broadcasting  Corp.  (New), 
Syracuse.  N.  Y.;  WLEU  Broadcasting 
Corp.  (WLEU),  Erie,  Pa.  Both  appli- 
cants seek  the  use  of  frequency  1260  kc. 

Kentucky  Broadcasting  Co.,  Lexing- 
ton, Ky.;  P.  C.  Wilson,  Canton,  Ohio: 
Cleveland  Broadcasting  Co.  Inc.  (B2- 
P-4058),  Cleveland,  Ohio;  Scripps-How- 
ard  Radio,  Cleveland,  Ohio;  Walter  A. 
Graham  (B3-P-4059),  Tipton,  Ga.  All 
five  applications  are  for  new  stations  in 
the  communities  listed,  and  all  seek 
the  use  of  frequency  1300  kc. 

Edgar  T.  Bell  (B4-P-3812)  (New), 
Peoria,  111.,  1350  kc,  1  KW,  U;  Central 
111.  Radio  Corp.  (B4-P-3911)  (New), 
Peoria,  111.,  1340  kc,  250  watts,  U.: 
WJPS,  Inc.  (B4-P-3923)  (New),  Evans- 
ville,  Ind.,  1330  kc.  1  KW,  U;  Trl-State 
Broadcasting  Corp.  (New),  Evansville, 
Ind.,  1330  kc,  5  KW,  U.;  Booth  Radio 
Stations,  Inc.  (New),  Flint,  Mich.,  1330 
kc,  1  KW,  U.;  Wabash  Valley  Broad- 
casting Corp.  Terre  Haute,  Ind.,  1350 
kc.  5  KW,  U. 

Beaver  County  Broadcasting  Corp. 
(New),  Beaver  Falls,  Pa.;  McKeesport 
Radio  Co.,  McKeesport,  Pa.,  Booth 
Radio  Stations,  Inc.,  Lansing,  Mich. 
All  three  applicants  request  use  of  fre- 
quency 1360  kc. 

F.  M.  Radio  and  Television  Corp. 
(New),  San  Diego,  Cal.,  1370  kc,  500 
watts  night,  1  KW-LS,  U.;  Broadcasters. 
Inc.    (New),   San  Jose,  Cal.,    1370  kc. 


WE  LI 

NEW  HAVEN,  CONN. 

OCA  If  A  1000  W-Days 
?0U  IIV-  500  W-Nights 

Associated  with 
WSYR  WTRY  WKNE 

Representatives : 

HENLEY-REED  CO. 


BROADCASTING    •    Broadcast  Advertising 


1  KW  (J;  United  Broadcasting  Co.  (B5- 
P-4061),  San  Jose,  Cal.,  1380  kc,  250 
*("*atts,  U.;  DeHaven,  Hall  and  Oates 
(New),  Salinas,  Cal.,  1380  kc,  1  KW,  U.. 
Valley    Broadcasting    Co.  (B5-P-4015V 

|  Stockton,  Cal.,  1380  kc,  1  KW,  U.;  Cen- 
tral Cal.  Broadcasters,  Inc.  (KREi  (B5- 

!  P-3982),  Berkeley,  Cal.,  1380  kc,  1  KW, 

I  U.  All  siv  applications  are  interrelated. 
Southern  Media  Corp.   (New),  Coral 
Gables,    Pla.,    Ft.    Lauderdale  Broad- 
casting Co.  (B3-P-3785),  Ft.  Lauderdale, 

I  Fla.  Both  applicants  request  the  use 

1  of  1400  kc. 

Old  Dominion  Broadcasting  Corp. 
(B2-P-3978),  Lynchburg,  Va.;  Blue 
Ridge  Broadcasting  Corp.  (B2-P-2917), 
Roanoke,  Va.;  Piedmont  Broadcasting 
Corp.  (WBTM),  Danville,  Va.,  John  M. 
Rivers  (WCSC),  Charleston,  S.  C.  All 
four  applicants  request  authority  to 
operate  on  1390  kc. 

Central  Broadcasting  Co.  (B4-P-3809); 
Wisconsin  State  Broadcasting  Co.  (B4- 
P-4039).  Both  applications  are  for  a 
new  station  at  Madison,  Wise,  to  op- 
erate on  1480  kc. 

Permain  Basin  Broadcasting  Co 
(B3-P-4022);  Wendell  Mayes,  C.  C. 
Woodson  and  J.  S.  McBeath  (B3-P- 
3901  d/d  as  Odessa  Broadcasting  Co.: 
Ben  Nedow,  t/r  as  Ector  County  Broad- 
casting Co.;  Dorrance  D.  Roderick  (B3- 
P-4038).  All  four  applications  are  for 
new  stations  at  Odessa,  Texas,  to  op- 
erate on  frequency  1450  kc. 

Albany  Broadcasting  Co.  Inc.  (Bl- 
P-3945),  Albany,  N.  Y.;  Fort  Orange 
Broadcasting  Co.  Inc.  (Bl-P-4020),  Al- 
bany, N.  Y.;  WHEC,  Inc.  (WHEC) 
(Bl-P-3976),  Rochester,  N.  Y.  All  three 
applications  request  the  frequency 
1460  kc. 

Golden  Gate  Broadcasting  Corp. 
(KSAN)  (B5-P-3913),  San  Francisco; 
Calif.  1460  kc,  1  KW  TJ.;  California 
Broadcasting  Inc.  (B5-P-4076),  Bakers- 
field,  Cal.,  1460  kc,  1  KW,  U.;  Bakers- 
field  Broadcasting  Co.  (New),  Bakers- 
field.  Cal.,  1490  kc,  250  watts,  U.;  L. 
John  Miner.  Taft  R.  Wrathall  and 
Grant  R.  Wrathall,  d/b  as  Monterey 
I  Bay  Broadcast  Co.  (New),  Santa  Cruz, 
Cal.,  1460  kc,  500  watts,  U.;  Cascade 
Broadcasting  Co.  Inc.  (KTYW)  (B5-P- 
3889),  Yakima,  Wash.,  1460  kc,  1  KW, 
U.;  Amphlott  Printing  Co.  (B5-P-3912), 
San  Mateo.  Cal.  1490  kc,  250  watts,  U.: 
Luther  E.  Gibson  (B5-P-2787),  Vallejo, 
Cal.,  1490  kc,  250  watts,  U;  San  Jose 
Broadcasting  Co.  (B5-P-3921),  San  Jose, 
Cal.,  1500  kc,  1  KW,  U.  All  eight  ap- 
'  plications  are  interrelated. 

Albert  S.  Drolich  and  Robert  A.  Dro- 
llch,  d/b  as  Drolich  Bros.  (New),  Flint, 
Mich.;  Booth  Radio  Stations  Inc.  (New), 
Grand  Rapids,  Mich.;  Methodist  Radio 
Parish  Inc.  (B2-P-3836),  Flint,  Mich. 
The  first  two  applicants  request  1470  kc, 
and  the  third  requests    1500  kc. 

The  Chesapeake  Radio  Corp.  (New). 
Annapolis,  Md.;  Nied  and  Stevens 
(New),  Warren,  Ohio;  Daily  Telegraph 
Printing  Co.  (WHIS),  Bluefield,  W.  Va. 
The  first  two  applications  request 
1440  kc,  WHIS  increase  in  power  on 
same  frequency. 

George  A.  Ralston  and  Jerry  C.  Mil- 
ler, d/b  as  Flgin  Broadcasting  Co. 
(B4-P-3833),  Elgin,  111.;  William  L. 
Klein  (New),  Oak  Park,  111.;  Sidney  H. 
BMss,  t/r  as  Bploit  Broadcasting  Co. 
(New),  Beloit,  Wis.  All  three  applica- 
tions request  1490  kc. 

Paul  D  Spearman,  Jackson,  Miss.: 
Chas.  H.  Russell,  W.  B.  McCarty,  T.  E. 
Wright  and  C.  A.  Lacy,  a  l  td.  partner- 
ship, d/b  as  Rebel  Broadcasting  Co. 
(B3-P-3755),  Jackson,  Miss.;  Capitol 
Broadcasting  Co.  Inc.  (WRAL),  Raleigh, 


Two  Microphones  A 
Truman's  Speech  on 

FOR  THE  FIRST  time  only  two 
mirophones  were  used  in  the 
House  Chamber  to  pick  up  a  four- 
network  Presidential  broadcast 
last  Tuesday  when  President  Tru- 
man urged  a  joint  session  of  Con- 
gress to  adopt  universal  training 
legislation.  On  the  rostrum  in 
front  of  the  President  were  four 
microphones — one  for  the  public 
address  system,  one  for  the  movie 
newsreels  and  the  other  two  for 
radio. 

No  call  letters  were  permitted 
on  the  microphones,  although 
American,  CBS,  Mutual  and  NBC 
each  was  permitted  to  place  a 
stand  microphone  with  call  letters 
attached  in  the  center  aisle  of 
the  floor  to  pick  up  applause.  CBS 
and  NBC  engineers  handled  the 
assignment  for  all  networks  and 
stations  which  aired  the  Presiden- 
tial broadcast. 

When  the  President  was  to 
speak  Saturday  at  Central  Park, 
New  York,  five  microphones  were 
to  be  used — two  for  broadcast,  one 
for  newsreels  and  two  for  the 
public  address  system. 

A  new  public  address  micro- 
phone is   to  be  installed  in  the 


N.  O;  S.  E.  Adcock,  tr/as  Stuart  Broad- 
casting Co.  (WROL)  (B3-P-3616), 
Knoxville,  Tenn.;  Virginia  Broadcasting 
Corp.  (B2-P-3964),  Roanoke,  Va.;  Wich- 
ita Broadcasters  (KWFT),  Wichita  Falls, 
Texas;  Durham  Radio  Corp.  (WDNC) 
(B3-P-3170),  Durham,  N.  C.  All  these 
applicants  seek  authority  to  operate 
on  620  kc. 

Scripps-Howard  Radio,  Inc.  (WCPO) 
(B2-P-3398),  Cincinnati,  Ohio;  Queen 
City  Broadcasting  Inc.  (New),  Cincin- 
nati, Ohio;  American  Broadcasting 
Corp.  (WLAP),  Lexington,  Ky.  All  three 
applications  seek  authority  to  operate 
on  630  kc. 

WSAV  Inc.  (WSAV)  (B3-P-3679),  Sa- 
vannah, Ga.;  Atlantic  Coast  Broad- 
casting Co.  (WTMA)  (B3-P-3752), 
Charleston,  S.  C.  Both  stations  seek  the 
frequency  630  kc. 

Wichita  Broadcasting  Co.  Inc.  (B4- 
P-3747);  Air  Capital  Broadcasting  Co. 
Inc.  (B4-P-3769);  Witchita  Beacon 
Broadcasting  Co.  (B4-P-3963);  Adelaide 
Lillian  Carrell;  KAIR  Broadcasting  Co. 
Inc.;  KTOP  Inc.  (B4-P-3727);  Emporia 
Broadcasting  Co.  Inc.  (KTSW)  (B4-P- 
3457).  The  first  five  applications  request 
new  stations  at  Wichita,  Kans.,  on  1490 
kc;  Station  KTSW  requests  a  change 
of  frequency  from  1400  to  1490  kc; 
KTOP  Inc.,  requests  1400  kc.  continu- 
gent  upon  a  grant  of  the  application  of 
KTSW  from  1400  to  1490  kc. 


re  Used  to  Pick  Up 
Universal  Training 

House  Chamber  following  last 
Tuesday's  talk.  At  the  beginning 
there  was  considerable  feedback, 
some  of  which  was  picked  up  in 
the  broadcasts  and  newsreels. 
Heretofore  a  battery  of  micro- 
phones has  been  in  front  of  the 
President  when  he  spoke  on  Con- 
gress, two  for  each  network  as 
well  as  individual  microphones  for 
the  various  newsreel  services. 

First  call  letters  were  taken 
from  the  mikes,  then  the  number 
reduced  to  the  minimum.  On  all 
presidential  broadcasts  in  the  fu- 
ture only  two  microphones  will  be 
used  for  radio,  according  to  J. 
Leonard  Reinsch,  radio  adviser  to 
President  Truman  and  managing 
director  of  the  Cox  stations,  WIOD 
WSB  WHIO.  Mr.  Reinsch  devel- 
oped the  two-microphone  technique 
for  the  White  House  before  the 
late   President  Roosevelt's  death. 


COMMERCIAL  RADIO 
IS  SEEN  FOR  JAPAN 

A  COMMERCIAL  network  in 
competition  with  the  government- 
controlled  Radio  Tokyo  will  be 
permitted  in  Japan,  according  to 
a  copyrighted  article  in  the  New 
York  Herald-Tribune  last  week. 
Allied  authorities  have  planned 
the  move  with  a  view  to  stimulat- 
ing private  enterprise  in  radio, 
providing  'that  commercial  inter- 
ests must  not  create  a  monopoly 
of  stations  or  programs,"  Frank 
Kelley  wrote  in  the  Tribune. 

The  Japanese  government  is 
sponsoring  the  project  through  its 
Board  of  Communications,  said  the 
article.  According  to  the  report, 
financial  backers  and  stockholders 
would  be  24  radio  and  electronics 
manufacturers,  five  magazines, 
three  theatrical  and  motion  pic- 
ture companies,  two  phonograph 
record  companies  and  eight  lead- 
ing department  stores. 

Equipment  is  hoped  to  be  im- 
ported from  the  U.  S.,  Mr.  Kelley 
said,  with  two  ten  kw  transmitters 
for  shortwave  programs  within 
Japan  and  long  wave  transmitters 
of  the  same  power  at  Tokyo,  Na- 
goya,  Fukuoka  and  Saporo.  He 
added  they  hope  to  carry  FM  and 
television  programs  also  in  the 
future. 

Mr.  Kelley  said  that  network 
backers  have  expressed  a  desire 
either  to  import  American  receiv- 
ers or  to  obtain  copyrights  for 
their  manufacture  in  Japan.  Ex- 
perimental television  is  planned 
this  year  with  Allied  permission, 
according  to  the  article. 


CKTS  Licensed 

CKTS  is  call  for  new  station  at 
Sherbrooke,  Que.  Station  has  been 
licensed  to  the  Telegram  Printing 
&  Pub.  Co.  and  will  operate  with 
250  w  on  1240  kc.  Station  will  be 
housed  in  same  location  as  CHLT 
Sherbrooke,  a  French-language 
station,  and  will  use  one  of  the 
CHLT  antenna  towers. 


Bright 
Outlook 
for 
THIS 
Income 

Mississippi's  cash  is  clinking 
in  the  coffers — and  getting 
louder  and  louder — as  alert 
advertisers  are  aware.  With 
a  cash  income  in  1944,  125 
per  cent  over  that  of  1939, 
28  per  cent  over  1942,  and 
10  per  cent  over  1943 — 
Mississippi  is  a  ready  market 
for  what  you  have  to  sell. 

WJDX — the  DOMINANT 
"Voice  of  Mississippi"  effec- 
tively, efficiency  covers  this 
growing,  improving  market. 


Owned  and  Op«r«t»d  by 

LAMAR 
LIFE  INSURANCE 
COMPANY 

JACKSON,  MISSISSIPPI 


years  of 
profitable 
peach  fuzz 

Each  year  over  2  million  bushels... 
10%  of  all  the  peaches  produced  in 
the  whole  South ...  picked  in  Spar- 
tanburg County  alone! 


WSPA 


I  SPARTANBURG, 
ISOUTH  CAROLINA 

Home  of  Camp  Crofl 

5000  watts  Day,  1000  watts  Night 
950  kilocycles,  Rep.  by  Hollingbery 


HOlllSHR  v^CRySTAl  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  83 


WS  YR 

SYRACUSE,  N.  Y. 

570  KC     •     5000  W 


Associated  with 
WTRY     WELI  WKNE 

Representatives : 

PAUL  H.  RAYMER  CO. 


57.7% 

of  all  Iowa  families 
" Listen  Most'9  (night)  to 

WHO 

(55.6%,  daytime) 

© 

Write  for  complete  facts! 
50,000  Watts  •  Des  Moines 

Free  &  Peters,  Representatives 


mix 

the  50,000 

watt  voice 
of  Cincinnati 


WIBW  has  developed 
America's  most  success- 
ful radio  selling  tech- 
nique— "reasons  why" 
delivered  as  the  recom- 
mendation of  one  friend 
to  another. 


Page  84    •    October  29,  1945 


64  FM 

(Continued  from  page  15) 

coverage  of  stations  outside  of  New 
York  would  be  increased,  it 
stated,  was  not  borne  out  by  the 
data. 

One  the  basis  of  all  the  data, 
there  would  be  little  difference  be- 
tween the  two  proposals  in  average 
coverage  of  stations  in  the  area. 
However,  the  Commission  noted, 
"the  CBS  proposal  does  have  some 
advantages  over  the  Commission 
proposal  so  far  as  interference 
within  the  1000  uv/m  contour  is 
concerned.  Under  the  CBS  pro- 
posal, there  are  only  three  in- 
stances where  interference  will 
occur  within  the  1000  uv/m  con- 
tour whereas  under  the  Commis- 
sion's proposal  there  are  nine  such 
instances." 

In  adopting  the  CBS  proposal 
for  Area  I,  the  Commission  pointed 
out  that  the  plan  will  not  be  fol- 
lowed "in  any  hard  and  fast  man- 
ner" but  will  be  used  as  a  guide  to 
the  overall  pattern  to  be  adopted 
in  licensing  FM  stations  in  this 
region.  The  channels  available  for 
assignment  in  the  various  cities  in 
Area  I,  as  proposed  under  the  CBS 
plan,  are  identical  to  those  shown 
in  a  comparison  of  the  CBS  and 
FCC  plans  in  the  Oct.  22  issue  of 
Broadcasting. 

The  Commission's  action  on  new 
stations  virtually  amounted  to  a 
notification  to  64  applicants  that 
each  will  be  assigned  an  FM  fre- 
quency. It  enables  them  to  proceed 
with  plans  for  studios,  program- 
ming, and  production  but  does  not 
permit  applicants  to  place  orders 
for  transmitters  or  antennas  until 
channel  assignments,  power,  and 
area  coverage  have  been  deter- 
mined. 

Frequencies  May  Be  Delayed 

In  view  of  the  further  processing 
required,  it  appeared  doubtful  that 
more  than  a  few  of  the  applicants 
will  be  given  specific  frequencies 
before  the  end  of  the  year.  The 
Commission  pointed  out  that  each 
application  now  has  to  be  examined 
for  engineering  data  and  a  period 
of  90  days  given  for  filing  supple- 
mentary information,  where  re- 
quired. 

The  procedure  to  be  adopted  with 
respect  to  the  conditional  grants, 
it  was  learned,  will  be  substan- 
tially as  follows: 

1.  Each  grantee  will  be  advised 
that  his  qualifications  as  a  licensee 
meet  FCC  requirements,  that  a 
channel  will  be  made  available  to 
him,  and  that  complete  engineering 
plans,  if  not  already  submitted, 
are  desired. 

2.  The  Commission  will  then  ex- 
amine each  application,  check  on 
engineering  plans,  area  to  be 
served,  antenna  to  be  installed, 
transmitter  location,  etc. 

3.  A  90-day  period  will  be 
granted  to  file  additional  data  re- 
quired. 

4.  A  construction  permit  will  be 
issued,  including  channel  assigned, 
power,   and   coverage  area,  with 


RCA  Puts  New  Sets  on  Display;]! 
Manufacturers  Assail  OPA 


WITH  several  major  manufactur- 
ers charging  that  Office  of  Price 
Administration  controls  are  throw- 
ing 180,000  employes  in  the  parts 
and  set  manufacturing  industry 
into  idleness,  RCA  Victor  last 
Thursday  displayed  nine  new  table 
models  in  Chicago,  while  two  other 
manufacturers  canceled  conven- 
tions which  had  been  called  to  pre- 
sent new  models. 

At  a  special  demonstration  at  the 
Lake  Shore  Athletic  Club  Thurs- 
day, H.  A.  Renholm,  regional  RCA 
Victor  manager,  said  the  first  table 
models  had  come  off  assembly 
lines  at  firm's  Bloomington,  Ind., 
plant  and  initial  shipments  were 
expected  to  begin  this  week.  Con- 
soles will  follow  in  November,  he 
added.  A  week  earlier  RCA  Victor 
headquarters  in  Camden,  N.  J.  told 
Broadcasting  the  firm  was  unable 
to  quote  prices  to  dealers,  distribu- 
tors and  consumers  because  definite 
costs  of  components  were  not  avail- 
able [Broadcasting,  Oct.  22], 

Meanwhile  Rep.  Hartley  (R- 
N.  J.)  introduced  on  Thursday  a 
bill  to  curtail  reconversion  pricing 
powers  of  OPA. 

OPA  Denounced 

These  developments  came  to  light 
last  week  as  the  House  Select  Com- 
mittee to  Investigate  Executive 
Agencies  issued  a  denunciation  of 
OPA  in  a  report  charging  "the 
policy  of  adherence  to  rigid  for- 


mulas has  retarded  reconversion, 
prevented  production,  especially  in 
low-priced  commodities,  has  re- 
stricted opportunity  for  full  em- 
ployment and  has  at  least  in  some 
instances  actually  caused  prices  of 
cost-of-living  commodities  to  rise." 

Chicago  radio  manufacturers 
added  to  their  charges  against  OPA 
for  limiting  ceiling  prices  the  re- 
sponsibility of  throwing  "thou- 
sands" of  employes  out  of  work. 

R.  C.  Cosgrove,  president,  Radio 
Mfgrs.  Assn.,  and  vice-president 
and  general  sales  manager  of  Avia- 
tion Corp.  (including  Crosley  Corpj; 
Cincinnati),  estimated  that  180,000 
employes  in  the  radio  industry 
would  remain  idle  until  OPA  can 
offer  adjustment  on  price  ceiling 
for  parts  and  sets. 

"We  at  Crosley  should  have  pro- 
duced 40,000  sets  last  month,"  said 
Mr.  Cosgrove.  "We  produced  none. 
We  should  have  5,000  people  at 
work.  We  have  500." 

A.  S.  Wells,  chairman  of  the 
RMA  Reconversion  Committee  and 
board  chairman  of  Wells-Gardner 
Co.,  Chicago,  asserted  that  OPA  is 
attempting  to  put  "five  gallons  of 
water  into  a  gallon  and  it  won't 


work".  H 


s  company  is  operating 


standard  for  antenna  height  fixed 
at  500  feet  for  20  kw  power. 

Under  the  rules  and  regulations 
adopted  for  FM,  a  construction 
permit  calls  for  commencement  of 
construction  within  60  days  of  is- 
suance and  a  maximum  of  six 
months  thereafter  for  completion 
of  construction  and  beginning  of 
operations.  Stations  will  then  be 
permitted  to  conduct  equipment 
tests  for  a  period  up  to  three 
months  but  licenses  will  be  issued 
before  proof  of  performance  is  is- 
sued, in  which  case  proof  must  be 
submitted  within  a  year  of  the 
issuance  of  the  license.  This  re- 
quirement will  not  apply  to  com- 
munity stations. 

All  but  10  of  the  64  grants  were 
made  to  existing  standard  stations. 
Of  the  total,  55  are  for  metropoli- 
tan, seven  are  for  "metropolitan, 
possibly  rural,"  and  two  are  for 
community  stations.  Largest  num- 
ber of  grants  was  for  North  Caro- 
lina with  10.  Second  largest  was 
Texas  with  seven. 

In  announcing  its  action,  the 
Commission  pointed  out  that  chan- 
nels remain  available  for  additional 
stations  in  each  of  the  communities 
in  which  grants  were  made.  This 
bears  out  earlier  indications  that 
first  actions  would  be  taken  where 
the  supply  of  frequencies  is  suffi- 
cient to  take  care  of  applications. 


with  only  a  skeleton  staff,  instead 
of  1,800  normally  employed. 

Comdr.  E.  F.  McDonald  Jr.,  pres- 
ident of  the  Zenith  Radio  Corp.,  re- 
ported 100  persons  working  instead 
of  a  normal  5,000. 

Frank  A.  Hiter,  executive  vice- 
president  of  Stewart- Warner  Corp., 
reported  no  production.  Richard 
Garver,  vice-president  of  Admiral 
Corp.,  and  S.  Freshman,  general 
sales  manager  of  Belmont  Radio 
Corp.,  Chicago,  expressed  similar 
views,  although  Mr.  Freshman  said 
Belmont  hopes  to  get  into  produc- 
tion shortly.  Parts  manufacturers 
declined  to  comment  but  one  said 
that  OPA  ceilings  are  '  killing  the 
industry". 

Meanwhile  both  the  parts  and 
sets  manufacturers  were  awaiting 
OPA  regulations  which  were  prom- 
ised some  weeks  ago.  Even  if  ceil- 
ings announced  Oct.  11  [Broad- 
casting, Oct.  15]  were  sufficient,' 
manufacturers  declared  they  can- 
not go  ahead  until  the  OPA  issues 
regulations.  When  OPA  announced 
increase  factors  Oct.  11,  the  an- 
nouncement said  regulations  would 
follow  immediately.  At  OPA  late 
last  week,  however,  officials  stated 
that  the  regulations  hadn't  been 
"cleared"  and  that  it  may  be  an- 
other 30  days  before  they're  out. 

In  face  of  new  developments, 
Galvin  Mfg.  Corp.,  Chicago,  plans 
to  cancel  its  1946  convention,  ac- 
cording to  Victor  Ervine,  advertis- 
ing manager.  A  "mail"  convention 
will  be  conducted  with  distributors 
receiving  illustrations  and  copy  on  '* 
"pilot"  runs  of  1946  models.  Galvin 
had  planned  to  display  the  models 
at  its  convention. 

Zenith  postponed  its  convention 
BROADCASTING    •    Broadcast  Advertising 


to  "sometime"  in  December,  con- 
tingent upon  some  production  by 
I  then.  If,  however,  parts  manufac- 

iturers  are  unable  to  supply  equlp- 
Jment,  Zenith's  1948  meeting  prob- 
ably will  be  callled  off,  officials  said, 
since  there'll  be  no  models  to  show. 

Committee  Report 

In  its  report,  which  was  unani- 
mous, the  House  Select  Committee, 
of  which  Rep.  Howard  W.  Smith 
(D-Va.)  is  chairman,  said  "the  pol- 
icies being  pursued  by  the  OPA 
compels  it  to  conclude  that  impor- 
tant revisions  of  these  policies  must 
take  pluce  if  orderly  and  speedy 
transition  of  industry  from  its  war- 
geared  status  to  the  resumption  of 
full  peacetime  production  is  to  be 
achieved." 

Legitimate  radio  manufacturers 
in  prewar  days  produced  table 
models  to  sell  at  retail  prices  of 
$19.50  to  $24.95,  the  report  con- 
tinued, charging  that  "OPA  denied 
increases  to  enable  domestic  man- 
ufacture of  such  radios  but  ap- 
proved an  in-line  price  of  $44.95  for 
radios  of  the  same  class  which,  it 
appears,  were  assembled  in  Cuba." 

The  committee  recommended 
that  Price  Administrator  Chester 
Bowles  formulate  and  immediately 
place  into  effect  a  policy  which  will 
permit  commodities  to  be  priced  by 
their  producers  at  levels  which  in 
the  light  of  accepted  standards  of 
accounting  will  reflect  current  costs 
of  production  plus  a  normal  prewar 
margin  of  profit.  The  committee 
also  urged  that  except  where  mo- 
nopolistic control  of  supply  exists, 
price  control  be  suspended. 

"Industry  has  complained  so  un- 
animously and  bitterly  of  the  ef- 
fects" of  the  Maximum  Price  Regu- 
lation "on  the  reconversion  pro- 
gram and  on  the  effort  to  produce 
low-cost  goods,  that  your  Commit- 
tee is  apprehensive  that  this  policy 
is  a  definite  deterrent  to  the  all- 
important  program  of  reconver- 
sion," the  report  concluded.  It  was 
signed  by  Chairman  Smith  and 
Reps.  Delaney  (D-N.  Y.),  Peterson 
(D-Ga.),  Voorhis  (D-Cal.),  Hartley 
(R-N.  J.),  Jennings  (R-Tenn.)  and 
Hoffman  (R-Mich.). 

In  a  letter  to  Chairman  Smith 
Thursday,  Chester  Bowles,  OPA 
administrator,  charged  that  the 
committee's  r  e  c  o  m  m  endations 
would,  if  carried  out,  "bring  about 
the  rapid  and  disastrous  collapse  of 
price  control".  He  charged  that  the 
findings  were  based  on  testimony 
of  retailers  and  a  few  minor  manu- 
facturers and  did  not  cover  the 
overall  reconversion  problem. 


Proposed  FCC  Decision  Denies 
Renewal  of  License  to  WORL 


Questionnaires 

UNCHANGED  from  last  year's 
forms,  questionnaires  on  employes' 
compensation  were  mailed  last 
week  to  all  stations  and  networks 
by  FCC.  Information  sought  in- 
cludes number  of  employes  by 
classes  and  amount  of  compensa- 
/  tion  for  each  typical  work  week  of 
Oct.  15.  Contemplated  changes  to 
show  regular  time  and  overtime 
[Broadcasting,  Oct.  15]  were  not 
made.  Questionnaires  must  be  re- 
turned by  Nov.  15. 


CHARGING  concealment  of  own- 
ership and  filing  of  false  informa- 
tion regarding  acquisition  and 
transfer  of  stock,  the  FCC  last 
week  adopted  a  proposed  decision 
denying  renewal  of  license  to 
WORL  Boston,  owned  by  former 
Federal  Radio  Commissioner  Har- 
old A.  Lafount  and  Sanford  H. 
and  George  Cohen,  counsel  for  the 
Arde  Bulova  interests. 

A  period  of  20  days  is  given  the 
station  to  file  protest  and  request 
oral  argument  to  present  evidence 
to  show  why  the  decision  should 
not  be  final. 

In  a  16-page  decision  on  the  case, 
on  which  hearings  were  held  in  1944 
on  the  qualifications  of  the  appli- 
cant to  continue  operation  of  the 
station,  the  Commission  found  that 
700  shares  or  70%  of  the  class  B 
voting  stock  in  the  facility  was 
assigned  and  delivered  to  Mr.  La- 
fount  in  1937,  of  which  300  shares 
were  for  the  Cohen  brothers  but 
were  held  in  the  name  of  Robert  C. 
Nordblom,  a  former  stockholder  in 
the  station.  The  transfer  of  these 
300  shares  was  not  reported  to  the 
Commission  until  six  years  later, 
according  to  the  decision. 

Transfer   in  1943 

Later  the  Cohens  acquired  title 
to  the  remaining  300  shares  in  the 
station  but  withheld  the  informa- 
tion from  the  Commission  for  sev- 
eral years.  Mr.  Lafount  testified 
that  he  had  caused  the  first  300 
shares  to  be  reissued  in  Nordblom's 
name  until  he  could  determine  how 
the  Cohens  wanted  it  divided  among 
them.  Shortly  afterward,  it  was 
brought  out,  Mr.  Lafount  was  ad- 
vised that  Mr.  Nordblom  was  dis- 
satisfied with  the  transaction  and 
the  Cohens  thereupon  decided  they 
would  not  take  the  stock  in  their 
names  until  the  matter  was  settled. 

Not  until  the  fall  of  1943,  when 
all  claims  had  finally  been  dis- 
posed of,  did  the  Cohens  permit 
the  transfer  of  the  shares  to  be 
made  on  the  books  in  their  name, 
they  testified. 

The  owners  of  the  station  con- 
tended that  neither  the  acquisition 
of  stock  by  them  nor  their  activi- 
ties in  the  management  and  control 
of  the  station  constituted  a  trans- 
fer of  control  within  the  meaning 
of  Section  310(b)  of  the  Communi- 
cations Act.  They  argued  that  "con- 
trol" exists  only  when  more  than 
50%  of  the  outstanding  voting 
stock  is  acquired  by  any  one  indi- 
vidual and  that  the  purchase  of  the 
700  shares  in  1937  were  two  sepa- 
rate  and  distinct  transactions. 

Regarding  this  contention,  the 
Commission  held  that  control  "is 
not  limited  to  the  ownership  of 
a  majority  of  the  voting  stock  of 
a  corporate  licensee.  It  also  in- 
cludes physical  operation  and  con- 
trol of  a  station,  its  facilities  and 
policies.  .  .  .  Such  control  has  been 
exercised  by  Lafount  and  the  Co- 


hens ever  since  their  purchase  in 
March,  1937,  without  the  consent 
of  the  Commission,  in  violation  of 
Sections  301  and  310(b)  of  the 
Communications  Act  of  1934,  as 
amended.  The  experience  of  the 
applicant's  principals  in  radio  sta- 
tions indicates  they  knew  or  should 
have  known  the  import  of  these 
sections." 

No  Regard  for  Rules 

The  Commission  declared  that  the 
applicant  not  only  failed  to  apply 
for  consent  to  the  transfer  of  con- 
trol resulting  from  the  change  in 
owership  of  the  700  shares  of  vot- 
ing stock  in  1937  but  also  concealed 
the  majority  transfer  of  the  class 
B  voting  stock,  "and  reported  their 
other  acquisitions  in  such  manner 
and  at  such  times  as  suited  their 
particular  purposes  and  conven- 
iences without  regard  to  rules  and 
regulations  of  the  Commission." 

The  decision  stated  that  in  17 
reports  and  applications  filed  sub- 
sequent to  1937  the  principals 
knowingly  misrepresented  the 
owner  of  the  300  shares  to  be  Mr. 
Nordblom;  that  two  transactions 
in  1938  involving  transfer  of  200 
shares  of  stock  to  Arde  Bulova 
and  the  transfer  of  this  stock  to 
Sanford  Cohen  were  not  reported; 
that  false  reports  were  made  to 
show  that  the  applicant  was  finan- 
cially qualified  to  pay  for  improve- 
ments requested  in  station  facili- 
ties, a  statement  showing  cash  in 
bank  as  $25,000  when  actually  the 
(Continued  on  page  86) 

BOND 

(Continued  from  page  18) 
and  Buy  a  Dream",  was  written  by 
S-Sgt.  Walter  Meyer,  AUS,  as- 
signed to  Special  Services  at  Kees- 
ler  Field,  Mississippi.  It  also  is  in 
the  Music  for  Millions  as  well  as 
Sing  for  Victory  programs.  Sgt. 
Meyer  at  one  time  was  an  an- 
nouncer. 

Special  Bond  trains  will  be  sent 
on  tours  during  the  campaign, 
providing  interview  and  special 
event  programming  for  stations. 
Trains  will  carry  two  or  three 
flat  cars  with  latest  U.  S.  war 
equipment  as  well  as  captured 
stuff,  a  baggage  car  and  at  least 
one  pullman.  Radar,  rockets  and 
other  devices  never  before  shown 
to  the  public  will  be  exhibited. 

Army  Ground  Forces  will  have 
two  trains,  Navy  one  and  Marines 
one  under  present  plans.  They 
will  tour  40  States  and  500  cities  as 
far  west  as  Helena,  Mont.,  and  Den- 
ver. Unusually  heavy  rail  conges- 
tion prevents  West  Coast  exhibits. 
Plans  call  for  President  Truman 
to  issue  dispatcher's  orders  setting 
trains  in  motion  Nov.  5.  They 
will  leave  from  Washington,  New 
York,  Baltimore,  Richmond  and 
St.  Louis.  Army  Service  Forces 
may  have  a  sixth  train. 


tec 


First  on  New  York's  Dial... 570 


's  Leading  Independent  Station 


WKZO,  Kalamazoo,  Michigan 

.  .  .  have  heard  nothing  but  com- 
plimentary remarks  about 
AP  from  our  Program  De- 
partment. That's  out. landing 
these  days. 

John  E.  Fetzer 
President  and 
General  Manager 


available  through 

PRESS  ASSOCIATION, 

30  Rockefeiltr  Ploia 


KXQK 


American      Broadcasting  Co. 


Represented  by  John  BLAIR  &  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  85 


to??/ 


"AH 


j: 


slAlR 

&  COMPANY 


REPRESENTING  LEADING  RADIO  STATIONS 


BALTIMORE'S 


UJ 

c 


Census 

(Continued  from,  page  18) 
terfere,  however,  with  Bureau  ef- 
forts to  obtain  time  through  its 
own  force  and  through  county  farm 
agents.  For  the  most  part  the  sta- 
tions used  were  located  in  rural 
areas  or  were  known  to  have  ex- 
tensive farm  followings. 

This  contact  with  farmers  was 
especially  necessary  because  many 
people  had  moved  from  farms  be- 
cause of  military  service  or  war 
work.  The  war  also  complicated 
the  job  of  lining  up  enumerators 
and  they  in  turn  faced  special  prob- 
lems in  carrying  out  the  first  war- 
time enumeration. 

Different  Question 

The  1945  set  ownership  data  will 
be  roughly  comparable  with  sim- 
ilar farm  radio  ownership  figures 
collected  during  the  1940  decen- 
nial census.  The  comparison  will 
not  reflect  the  true  increase  in  set 
ownership,  however,  because  a  dif- 
ferent question  was  asked. 

In  1940  the  enumerators  asked 
each  dwelling  if  there  was  a  radio 
receiver  in  the  dwelling.  Thus,  if 
there  were  three  radio-equipped 
homes  on  a  farm,  the  census  data 
show  three  radio  homes. 

The  1945  figures,  however,  will 
show  only  the  number  of  farms  on 
which  there  is  a  radio  set,  rather 
than  the  number  of  farm  homes. 
If  there  were  three  homes  on  a 
farm  and  all  had  radios,  the  1945 
data  will  show  only  one  radio- 
equipped  farm  instead  of  three  as 
under  the  1940  set-up.  Some  excep- 
tions to  the  1945  rule  were  made 
in  the  case  of  certain  tenant  farm 
operations  in  the  South. 

No  questions  were  asked  by  1945 
enumerators  as  to  the  type  or  num- 
ber of  receivers  in  the  farm  op- 
erator's dwelling.  However,  the 
data  will  show  the  number  of 
homes  in  each  county  equipped 
with  electricity.  Where  county  data 
show  more  radio-equipped  homes 
than  homes  with  electricity,  a  sim- 
ple subtraction  will  give  a  good 
estimate  of  the  number  of  homes 
having  battery  sets. 

Since  farm  set  data  will  reveal 
radio  ownership  as  of  Jan.  1,  1945, 
they  naturally  will  not  reflect  the 
rapid  increase  in  receivers  antici- 
pated when  manufacturers  get  into 
full  production  late  this  autumn. 

The  1940  decennial  census  in- 
cluded figures  on  population,  hous- 
ing, agriculture,  business,  manu- 
factures and  mineral  industries. 
The  final  count  showed  that  4,271,- 
000  or  60%  of  farm  homes  reported 
radio  ownership. 

The  over-all  farm  census  figures 
will  show  for  the  first  time  what 
happens  to  a  nation's  agriculture 
during  war.  They  will  reveal  what 
farmers  could  produce  when  de- 
mand for  their  products  was  at  a 
peak  and  when  they  had  available 
the  least  amount  of  labor.  The 
whole  project  will  cost  between  13 
and  14  million  dollars. 

First  of  the  county  figures  com- 
ing out  of  the  Census  Bureau,  ad- 
vance reports  No.  1,  show  the  num- 
ber of  farms,  size  of  farm,  crops 


Amateur  Calls  and  Areas  Are  Modified 
To  Prepare  for  Large  License  Issue 


TO  FACILITATE  assignment  of 
calls  to  expected  thousands  of  new 
amateur  broadcast  stations,  new 
plan  announced  by  the  FCC  last 
week  will  increase  call  areas  from 
nine  to  ten  and  will  also  reassign 
certain  portions  of  present  call 
areas.  System  is  approved  by 
American  Radio  Relay  League, 
the  "NAB"  of  amateur  operators. 

Not  exceeding  usual  five  symbols, 
the  calls  will  continue  to  be  com- 
posed of  a  numeral  signifying  call 
area,  preceeded  by  letters  signify- 
ing nationality  and  followed  by  let- 
ters to  complete  the  distinctive  in- 
dividual call.  Full  use  of  the  prefix 
K  will  be  used  in  the  continental 
U.  S.,  rather  than  in  outlying  areas 
only,  when  it  becomes  suitable  to 
do  so  upon  lack  of  W  combinations 
in  an  area. 

Purpose  of  area  reassignment  is 
to  prevent  call  areas  from  dividing 
within  a  particular  state  and  to 
make  various  areas  more  nearly 
equal  in  amateur  numbers. 

Commission  report  stated:  "It  is 
fully  appreciated  that  most  of  the 
amateurs  who  formerly  held  station 
licenses  and  who  obtain  new  ones 
would  prefer  to  be  assigned  their 
former  call  letters  and,  while  the 
large  number  of  amateur  stations 
renders  it  imperative  to  assign 
calls  systematically  rather  than  on 
a  request  basis,  nevertheless  the 
Commission  will  continue  its  policy 
of  assigning  the  same  call  to  the 
station  of  the  same  amateur  when- 
ever appropriate." 

The  statement  continued  to  ex- 
plain that  the  "principle  has  ap- 

produced  and  selected  classes  of 
livestock.  The  flow  of  county  re- 
ports is  just  getting  under  way. 
It  will  be  supplemented  in  the  mid- 
dle of  November  by  advance  re- 
ports No.  2  covering  facilities. 

The  No.  2  reports  will  provide 
radio  ownership  data  for  the  3,097 
counties.  In  the  case  of  both  series 
the  figures  will  be  released  as  they 
are  tabulated,  and  will  bear  no 
geographical  relationship.  When- 
ever all  the  counties  for  a  state 
have  been  tabulated,  totals  will  be 
released  for  that  state. 

Also  in  the  No.  2  reports  will  be 
figures  on  electrification  of  farms. 
The  electricity  figures  will  include 
breakdowns  on  types  of  electric 
motors,  telephone,  mechanical  re- 
frigerators and  washing  machines. 

In  the  1945  farm  census  a  farm 
is  defined  as  having  three  or  more 
acres;  if  less  than  three  acres, 
farm  production  valued  at  $250  or 
more.  The  radio  figures  will  not  be 
broken  down  by  size  of  farms. 

Next  year  the  Census  Bureau 
will  resume  the  business  and  manu- 
factures enumerations  which  had 
been  abandoned  during  the  war. 
The  business  census  will  show  the 
number  of  stores  selling  radio  sets 
and  their  sales.  Manufactures 
census  will  reveal  production  of 
radio  receivers,  tubes  and  parts. 


plied  not  only  to  renewed  and  modi- 
fied licenses,  but  to  new  ones  fol- 
lowing a  period  of  inactivity.  It  is 
proposed  to  continue  this  principle, 
so  that  if  an  amateur  obtains  a 
new  license  for  his  former  location, 
it  will  ordinarily  include  assign- 
ment of  the  former  call  without 
change. 

The  FCC  statement  said  that 
during  the  war  the  operation  of 
some  60,000  licensed  amateur  sta- 
tions was  discontinued  and  the  sta- 
tion licenses  lapsed.  Licensing  of 
amateur  stations  is  expected  to  be 
resumed  within  the  near  future. 
ARRL  forecasts  increases  of  sta-, 
tions  dwarfing  prewar  figures. 

The  112-115.5  mc  band  was  made 
available  by  the  Commission  for 
amateur  operation  by  eligible  op- 
erators on  Aug.  21  for  a  period 
from  that  date  to  Nov.  15.  Before 
the  end  of  this  provisional  period 
further  policy  on  amateur  opera- 
tion is  to  be  announced. 

New  call  areas  as  designated 
are:  Area  1,  New  England  (six 
states) ;  Area  2,  New  York,  New 
Jersey;  Area  3,  Pennsylvania, 
Delaware,  Maryland,  District  of 
Columbia;  Area  4,  Virginia,  North 
and  South  Carolina,  Georgia,  Flor- 
ida, Alabama,  Tennessee,  Kentucky, 
Puerto  Rico  and  Virgin  Islands; 
Area  5,  Mississippi,  Louisiana,  Ar- 
kansas, Oklahoma,  Texas  and  New 
Mexico;  Area  6,  California,  Hawaii 
and  Pacific  possessions  except  those 
in  Area  7;  Area  7,  Oregon,  Wash- 
ington, Idaho,  Montana,  Wyoming, 
Arizona,  Nevada,  Utah,  Alaska 
and  adjacent  islands;  Area  8,  Mich- 
igan, Ohio  and  West  Virginia; 
Area  9,  Wisconsin,  Illinois  and  In- 
diana; Area  10  (o  or  zero)  Colo- 
rado, Nebraska,  North  and  South 
Dakota,  Kansas,  Minnesota,  Iowa 
and  Missouri. 


Page  86    •    October  29,  1945 


WORL 

(Continued  from  page  85) 
balance  was  only  $362. 

Reviewing  the  record  in  the  case, 
the  Commission  declared  that  the 
integrity  of  proceedings  and  the 
administrative  process  are  involved 
in  the  issues.  "It  is  of  paramount 
importance,"  it  held,  "that  the 
Commission  be  able  to  rely  on  rep- 
resentations made  by  applicants 
and  licensees  and  their  attorneys 
in  carrying  out  its  functions, 
whether  such  representations  are 
made  in  formal  applications  or  re- 
ports filed  with  it  or  in  testimony 
produced  before  it.  The  Commis- 
sion must  require  that  such  repre- 
sentations be  worthy  of  reliance  if 
it  is  to  have  confidence  in  its  own 
proceedings." 

Concluding  that  "the  applicant 
cannot  be  entrusted  with  the  re- 
sponsibilities of  a  licensee,"  the 
Commission  decided  that  renewal  of 
the  license  of  the  station  by  the 
applicant  corporation  "would  not 
serve  public  interest,  convenience, 
or  necessity  and  should  be  denied." 

ROADCASTING    •    Broadcast  Advertising 


Petrillo 

(Continued  from  page  16) 

stations,  probably  will  be  to  de- 
•''  prive  FM  set  owners  of  any  but 
'•  recorded  music.  In  that  event,  the 
ff  FM  situation  would  be  comparable 
e  to   that   of  television,   which  for 

•  i  some  time  has  depended  entirely 
|[  upon  recorded  music  following  a 
|  Petrillo  order  to  AFM  members 
"  not  to  perform  for  video  broadcasts. 

Philip  G.  Loucks,  general  counsel 
|  of  FMBI,  regarded  the  musicians' 
!  demands  as  presenting  l:an  overall 
[  industry  problem  of  the  first  mag- 
|  nitude.  The  solution  of  this  prob- 

*  I  lem,"  he  asserted,  "constitutes  the 
M  first  real  challenge  to  the  efficacy 
j  of  the  joint  committee  created  just 
•,  Jast  week  by  FMBI  and  NAB." 

Decision  of  FMBI  to  coordinate 
■  '.  FM  activities  through  an  autono- 
:    mous    FM    department    of  NAB 
[Broadcasting,  Oct.  22]  could  not 
I   have  been  more  timely.  The  machin- 
|  |  ery  for  dealing  with  overall  indus- 
try problems  by  a  single  group  had 
just  been  set  up  when  what  may 
be   one    of   its   biggest  problems 
developed.  Any  earlier  doubts  of 
the  advisability  of  the  merger  ap- 
parently were  resilved  by  AFMN 
action. 

NAB  officials  expressed  belief 
that  FM  stations'  programming 
will  suffer  because  they  do  not 
command  sufficient  income  to  jus- 
tify expenditure  of  la±ge  sums  for 
musicians.  The  opportunity  to 
broadcast  performances  of  sym- 
phony orchestras  and  other  high- 
calibre  artists  who  perform  for 
their  sister  AM  stations,  they 
noted,  has  given  FM  the  chance 
to  show  listeners  the  benefits  of 
high-fidelity  operation.  Unable  to 
pay  for  costly  live  performances, 
FM  will  depend  more  and  more  on 
recorded  music,  they  declared. 

Industry  spokesmen  felt  that  the 
union's  move — which  came  at  a 
time  when  the  FCC  was  working 
overtime  to  get  FM  grants  issued 
and  manufacturers  were  trying  to 
speed  production  of  FM  receivers 
— would  "seriously"  retard  the  de- 
velopment and  growth  of  FM. 

Damm's  Statement 

FMBI  President  Damm's  state- 
ment to   Broadcasting  asserted: 

"It  is  certain  that  the  non-dupli- 
cation edict  of  the  musicians'  union 
will  seriously  and  materially  re- 
tard the  development  of  FM  when 
it  is  realized  that  the  majority  of 
AM  broadcasters  who  have  gone 
into  or  are  planning  to  go  into 
FM  are  doing  so  with  the  view 
of  offering  the  public  a  better 
broadcasting  service  and  not  to 
operate  a  second  station  as  a 
separate  commercial  enterprise. 

"Those  who  have  no  AM  station 
and  who  are  planning  to  go  into 
FM  would  of  necessity  have  to  de- 
velop independent  program  service 
and  would  naturally  use  the  best 
talent  available,  including  mu- 
sicians, and  there  probably  will  be 
some  AM  broadcasters  who  expect 
to  operate  FM  separately  and  such 
broadcasters  also  would,  without 
doubt,    expect    to    use  additional 


musrians  and  other  talent  to  so 
program  their  FM  operation. 

"The  edict  would,  however,  place 
an  unfair  burden  on  those  AM 
broadcasters  who  are  planning  one 
hundred  percent  duplicate  opera- 
tion in  the  public  interest.  They 
would  be  rendering  only  one  pro- 
gram service  and  their  AM  opera- 
tion would  be  no  different  than 
were  they  to  operate  AM  boosters, 
as  some  stations  are  doing  and 
others  are  contemplating  doing. 

"I  cannot  believe  that  those  re- 
sponsible for  the  edict  have  a  clear 
picture  of  the  FM  situation  as  be- 
tween AM  broadcasters  who  plan 
to  duplicate  and  who  thus  would  re- 
ceive no  additional  revenue,  AM 
broadcasters  who  plan  to  run  two 
separate  and  distinct  services  and 
those  gong  into  FM  without  any 
AM  affiliation. 

"It  is  true  that  the  networks 
cannot  charge  the  advertiser  for 
FM  because  while  FM  added  to 
AM  will  increase  listening  due  to 
the  greater  acceptability  of  the 
interference-free  service,  this  alone 
would  not  justify  increasing  the 
rates  to  the  advertiser. 

"Therefore,  if  networks  are  not 
to  be  allowed  to  duplicate  their  AM 
programs  on  FM  they  will  have  to 
start  new  networks  in  competition 
with  their  present  networks  and 
develop  new  talent  in  competition 
with  the  present  talent  and,  as  a 
result,  be  unable  to  bring  the  FM 
listeners  the  Jack  Bennys,  Charlie 
McCarthys,  and  Bob  Hopes,  etc. 
While  at  first  thought  many  peo- 
ple will  probably  visualize  this 
edict  as  a  greater  opportunity  for 
the  immediate  formation  of  FM 
networks  I  believe  that  on  second 
thought  the  picture  will  clarify 
and  they  will  realize  that  if  broad- 
casting is  to  progress  and  the  pub- 
lic is  to  receive  the  great  benefits 
of  FM  we  cannot  let  the  present 
AM  service  simply  deteriorate  and 
disappear  while  attempting  to 
build  competitive  programs  on  FM. 

"The  experience  of  the  past  few 
years  has  shown  the  difficulty  of 
developing  outstanding  talent  in 
sufficient  quantity  to  even  fill  the 
present  need  without  thinking  in 
terms  of  finding  new  talent  for 
FM  alone.  Unless  this  matter  is 
promptly  cleared  up  it  is  my  opin- 
ion that  hundreds  of  present  appli- 
cants will  indefinitely  defer  going 
into  FM  and  that  FM  as  a  whole 
will  be  drastically  retarded." 

Add  Impetus 

The  edict  was  expected  to  add 
impetus  to  the  efforts  of  industry  to 
get  legislative  "protection"  against 
AFM  powers  and  also  to  bring 
prospective  FM  licensees,  particu- 
larly newspapers,  into  the  move- 
ment. 

Several  radio  bills  are  expected 
to  develop  when  Congress  recon- 
venes following  the  Christmas  re- 
cess. But  it  was  thought  that  ef- 
forts might  be  made  to  revive  a 
bill  which  already  has  a  "legis- 
lative background" — such  as  the 
"Interlochen  Bill"  of  Sen.  Vanden- 
berg  (R-Mich.) — instead  of  start- 


ing over  again  with  entirely  new 
measures. 

The  Interlochen  Bill  (S-63),  to 
prevent  interference  to  broadcasts 
of  cultural  programs,  was  drawn 
following  AFM's  ban  on  broad- 
casts of  the  National  Music  Camp 
at  Interlochen,  Mich.  It  was  passed 
by  the  Senate  but  was  never  re- 
ported out  of  the  House  Interstate 
&  Foreign  Commerce  Committee. 

Supporting  this  measure  in  a 
committee  hearing  on  it  and  a 
companion  bill  (HR-164&)  intro- 
duced by  Rep.  Dondero  (R-Mich.), 
FCC  Chairman  Paul  Porter  testified 
last  February  [BROADCASTING,  Feb. 
26]: 

"Under  the  American  system  of 
broadcasting,  as  you  know,  the 
Government  is  expressly  forbidden 
to  dictate  to  broadcasters  what 
shall  not  be  broadcast.  This  is  in 
order  to  guarantee  a  free  radio. 

No  Arbitrary  Restrictions 

"But  more  than  this  is  necessary 
if  radio  is  really  to  be  free.  We 
must  make  sure  that  no  arbitrary 
restrictions  are  imposed  by  private 
groups  concerning  material  which 
shall  be  broadcast  ...  If  an  organi- 
zation can  prevent  radio  stations 
from  broadcasting  a  concert  by  high 
school  students,  a  precedent  is 
established  whereby  broadcasts 
of  speeches,  forums,  conventions, 
etc.,  will  be  prevented.  Such  a  prec- 
edent should  not  be  permitted  to 
be  established." 

Mr.  Porter  in  his  committee  ap- 
pearance saw  a  second  ill  effect  of 
the  Interlochen  ban — injury  to 
small  stations  by  preventing  their 
using  local  talent  and  forcing  them 
"either  to  broadcast  network  pro- 
grams all  day  or  to  use  records  and 
transcriptions  instead  of  develop- 
ing their  own  individuality  and 
contributing  to  the  growth  of  the 
community." 

Other  legislation  contemplated 
after  Jan.  1  includes  a  measure 
planned  by  Rep.  Clarence  F.  Lea 
(D-Cal.)  which  would,  among 
other  things,  put  curbs  on  AFM. 
Senator  Wheeler  (D-Mont.)  plans 
to  introduce  legislation  embodying 
FCC  proposals.  Rep.  A.  S.  (Mike) 
Monroney  (D-Okla.)  is  expected 
to  ask  the  House  Judiciary  Commit- 
tee to  begin  hearings  on  his  bill 
(HR-2121),  now  pending  before 
the  committee,  which  would  prohibit 
AFM's  forcing  on  a  station  more 
musicians  than  are  necessary, 
would  prohibit  its  pulling  a  net- 
work musical  show  because  some 
affiliate  doesn't  toe  the  mark,  and 
would  prohibit  its  forcing  stations 
to  hire  musicians  to  turn  platters. 

West   Coast  Indignant 
Reaction  to  the  AFM  edict  on 
the  West  Coast  was  one  of  sur- 
prised indignation.  Consensus  was 
that   it  woud  prove   an  immense 
monetary  handicap  to  FM  develop- 
ment. One    station   operator  felt 
further  clarification  of  the  order 
was    necessary.    Another  believed 
AFM  would  modify  its  demands. 
Lewis  Allen  Weiss,  vice-president 
(Continued  on  page  88) 


sioux  us 

IF  WE  MAKt 
ANY  STAND 

CUSTER  W$ 

hia  market 
Youvantumbeap  bg^nturo 

^le98TrXen  stay  out  of 
keep  scalp-J  t.mber,  make 
Kentucky  tal  y, 

mauy  neb  V*  .  Theyuo 
ville  Trading  A*  lentyI 
P-rh*blULep2ce  for  make 

Custer,  ^fi"CePgo  broke,  but 
last  stand  before  g 

WAVE  better  for  selluxn 
post  ^^Mucb  talk  no 
Whar;ouTetu!^.'  Have 
good,  y°" 


spot 


.»«.«■  "c,c 


sooo*w" 


OADCASTING     •    Broadcast  Advertising 


-  HAZELTOH 

PENNSYLVANIA 

N  BC -Mutual 


.  5000  WATTS  1330  KC 

ENGLISH  •  JEWISH  •  ITALIAN 

National  Advertisers  consider  WEVD 
a  "must"  to  cover  the  great  Metro- 
politan New  York  Market. 

Send  hr  WHO'S  WHO  on  WEVD 
WEVD -117  West  46th  Street  New  ttHu  V» 


October  29,  1945    •    Page  87 


Il/here  "Dun  and  Bradslreei " 
meet  ZHcoper  and  Croteley"? 


Made  to 
Order 

WAIR  is  the  station,  Winston-Salem 
the  market — plus  a  mighty  lot  of 
territory  within  a  generous  area. 
No  station  has  the  "grip"  on  this 
station  that  we  enjoy.  Ego?  Nope, 
facts!  !  ! 

WAIR 

Winston  -  Salem,  North  Carolina 
Representative:  The  Walker  Company 


Specialized  Programs 

FOR  A 
LARGE  GROUP  OF 


NEW  YORK'S 

WLIB 


1190  ON  THE  DIAL-CLEAR  CHANNEL 


r    I  N  1  H  E  P  , 


Petrillo 

(Continued  from  page  87) 
and  general  manger  of  Don  Lee 
Broadcasting  System,  Hollywood, 
operating  KHJ-FM  Los  Angeles, 
only  FM  station  in  Southern  Cali- 
fornia area,  called  the  AFM  action 
"unwarranted  because  of  the 
change-over  for  FM  to  new  fre- 
quency by  Dec.  1.  It  is  pre- 
posterous to  pay  100  per  cent  pen- 
alty when  there  is  probably  no 
single  FM  receiver  in  the  area  cap- 
able of  accepting  programs.  We  do 
not  intend  to  hire  extra  musicians 
for  FM  or  television  until  progress 
in  those  media  warrants  such 
action." 

Network  notices  to  their  affiliates 
went  out  late  last  week.  Mr.  Pe- 
trillo's  original  telegram  had  gone 
to  the  FM  outlets  of  three  major 
networks:  those  of  WEAF,  NBC's 
New  York  outlet;  WABC  and 
WBBM,  New  York  and  Chicago 
CBS  stations,  and  WOR,  WGN, 
and  KHJ,  New  York,  Chicago  and 
Los  Angeles  stations  of  Mutual. 

Notifving  NBC  affiliates  that 
the  AFM  order  left  NBC  no  alter- 
native but  to  discontinue  the  dual 
AM-FM  transmission  of  musical 
programs,  Easton  C.  Woolev,  di- 
rector of  the  stations  department, 
said: 

Prevents  Progress 
"The  effect  of  Mr.  Petrillo's 
order  also  is  to  prohibit  the  carry- 
ing: out  of  our  previously  announced 
policy  of  permitting:  complete  dupli- 
cation by  NBC  affiliates  of  our  AM 
network  service  on  their  FM  trans- 
mitters. We  regret  exceedingly 
these  restrictions  impeding  the 
progress  of  FM,  the  benefits  of 
which  we  are  anxious  to  make 
available  to  the  public  and  t^e 
broadcasting  stations  serving  the 
puHic." 

Mark  Woods,  president  of 
American,  which  does  not  operate 
any  FM  stations,  in  his  message 
to  affiliates  said  he  would  do  his 
best  "to  attempt  to  have  the  situa- 
tion clarified  and  if  possible  re- 
stored to  normal  so  that  there  may 
be  no  additional  burden  of  this 
type  placed  on  the  development 
and  growth  of  FM  as  a  medium  of 
mass  communication." 

Reappraisal  Needed 

Paul  Kesten,  CBS  executive  vice- 
president,  in  his  wire  to  CBS 
affiliates  noted  that  "details  of 
demands  for  double  crew  of  musi- 
cians not  yet  clarified  by  union, 
but  regardless  of  same  feel  com- 
pelled to  advise  you  this  move  by 
musicians,  unless  withdrawn  later, 
makes  it  necessary  for  us  to  re- 
appraise our  entire  position  FM 
broadcasting. 

"As  you  know,"  Mr.  Kesten's 
wire  continued,  "CBS  has  taken 
initiative  in  pointing  out  that  if 
broadcasters  were  willing  to  as- 
sume double  transmission  costs  dur- 
ing transition  period  from  AM  to 
FM,  same  could  be  accomplished 
only  by  sparing  broadcasters  double 
program  costs,  since  each  FM  lis- 
tener is  subtracted  from  total  AM 


audience.  Recent  FCC  rules  and 
regulations  recognize  fairness  and 
advantages  this  position  both  from 
public  and  industry  standpoints." 

Mr.  Kesten  expressed  belief  that 
the  AFM  action  will  "seriously  re- 
tard development  of  FM  broadcast- 
ing. Unless  listeners  can  receive  by 
FM  their  favorite  programs  there 
will  be  little  incentive  for  buying 
the  new  FM  receivers  and  broad- 
casting cannot  assume  the  impos- 
sible economic  burden  which  would 
result  from  musicians'  demands." 

Carl  Haverlin,  Mutual  vice-presi- 
dent in  charge  of  station  relations, 
in  his  wire  to  KHJ,  WIP,  WGN, 
WOR  and  Yankee  Network  simply 
quoted  the  AFM  message  and 
stated  that  "after  midnight  of  Oc- 
tober 28  it  will  be  impossible  for 
you  to  duplicate  any  Mutual  musi- 
cal proprams  on  your  AM  and 
FM  facilities." 

A  spokesman  for  WGN  Chi- 
cago said  that  station  would  re- 
place local  and  net  musical  shows 
on  WGNB  with  recorded  music. 
A  WOR  New  York  spokesman, 
however,  said  discontinuation  of  its 
dual  AM-FM  programs  would  not 
necessarily  mean  the  use  of  a  great 
number  of  recordings  because,  with 
only  six  hours  of  programming  a 
day  required,  it  would  be  nossible 
to  program  WBAM,  the  FM  sta- 
tion, without  any  music  at  all.  But, 
the  WOR  spokesman  said,  no  defi- 
nite program  policy  has  been  set. 


TRAMMELL  POINTS 
TO  DEVELOPMENTS 

NTLES  TRAMMELL,  president  of 
NBC,  in  a  speech  before  the  Mil- 
waukee Advertising  Club  Oct.  25 
said  that  "broadcasting  enters  the 
postwar  world  with  two  extremely 
significant  new  developments  be- 
fore us.  I  refer  to  the  commercial 
develonment  and  the  introduction 
to  public  service  on  a  nationwide 
basis,  of  frequency  modulation  and 
television." 

"Ultimately  there  should  be 
plenty  of  FM  stations  across  the 
country  to  permit  organization  of 
several  new  national  networks 
comprised  of  FM  broadcasters,"  he 
said. 

Turning  to  television,  Mr.  Tram- 
mell  said  that  NBC  has  pioneered 
in  it  and  is  prepared  to  back  its 
faith  in  television's  future  with 
investments  of  many  more  millions. 
"Television  will  be  the  biggest  and 
most  fascinating  of  America's  new 
industries  after  the  war,"  he  said, 
and  pointed  out  the  increased  em- 
ployment and  broad  public  service 
which  it  will  offer. 


Symphony  Guests 

PAUL  PARAY,  noted  French  con- 
ductor, will  join  Sir  Adrian  Boult 
and  Igor  Stravinsky  as  occasional 
guest  conductors  of  the  Boston 
Symphony  Orchestra  on  American 
this  season.  Regular  conductor  is 
Dr.  Serge  Koussevitzky.  Allis- 
Chalmers  Mfg.  Co.,  Milwaukee,  is 
sponsor  of  broadcasts,  and  Comp- 
ton  Adv.  Inc.,  New  York,  is  agency. 


BMB  Adopts  Plan- 
Offered  in  Chicago 

TO  CHICAGO  independent  stations 
goes  credit  for  the  BMB  measure- 
ment system  now  used,  Hugh  Fel- 
tis,  BMB  president,  declared  in 
Chicago  Thursday. 

At  a  news  conference  following 
a  meeting  with  Chicago  stations, 
Mr.  Feltis  said  that  suggestions 
presented  several  months  ago  by 
WIND  WJJD  WGES  WAIT 
WAAF  WSBC  and  WHFC,  led  to 
abandonment  of  "primary,  secon- 
dary and  tertiary"  as  well  as  "cir- 
culation" as  identifying  terms  of 
the  measurement  study.  Their  re- 
quest that  index  figures  and  total 
audiences  be  measured  by  counties' 
and  that  figures  comparable  to  re- 
ports of  other  media  (newspapers) 
be  included  in  the  measurement 
has  been  adopted,  he  said. 

The  Chicago  stations  insisted  the 
survey  should  include  a  sample 
down  to  1%  of  the  population  in 
metropolitan  areas.  Mr.  Feltis 
promised  to  bring  the  request  be- 
fore the  next  meeting  of  the  Tech- 
nical Committee  in  New  York  in 
November.  John  Carey  of  WIND 
Chicago  represented  the  seven  Chi- 
cago stations  in  petitioning  BMB 
for  the  additional  breakdown. 

Attending  the  conference  with 
the  BMB  president  were  Leslie  C. 
Johnson,  WHBF  Rock  Island,  NAB 
district  director;  Mel  Brorby  and 
Lowry  H.  Criets,  BMB  board  mem- 
bers; Bob  F.  Elrich,  BMB  technical 
committee  member;  Margaret  Wil- 
ey and  Hilly  Sanders,  Chicago, 
AAAA.  Mr.  Feltis  was  to  confer 
today  (Oct.  29)  with  station  man- 
agers in  Louisville. 


WHN  Changes 

RECENT  RESIGNATIONS  at 
WHN  New  York  include  the  fol- 
lowing: Bill  Shapard,  senior  staff 
announcer,  who  will  take  over  spe- 
cial shows  at  WFAA  Dallas;  Ed 
Stokes,  announcer,  who  has  joined 
one  of  Coca  Cola's  Spotlight  Band 
programs  as  announcer;  Beatrice 
Strom,  in  charge  of  station's  clas- 
sical music  programs  Music  to 
Read  by  and  Album  of  Song;  Shel- 
don Rothman,  in  charge  of  popular 
music  programs,  who  left  Oct.  26 
to  go  into  business  for  himself,  and 
Lucille  Sloane,  assistant  promotion 
director,  who  leaves  Nov.  2  to  do 
freelance  promotion  work. 


Post  Refuses  Noble 

RECENT  publication  of  an  account 
of  the  sale  of  WMCA  New  York 
and  the  subsequent  congressional 
committee  investigation  in  the  Sat- 
urday Evening  Post  as  the  first  of 
a  biographical  series  on  Thomas 
G.  Corcoran  written  by  Alva  John- 
ston [Broadcasting,  Oct.  15],  al- 
leging that  Mr.  Corcoran  as  a 
friend  of  Edward  J.  Noble  tried  to 
block  the  investigation,  has  evoked 
from  Mr.  Noble's  attorneys  a  de- 
mand that  the  Post  publish  the  re- 
port of  the  Congressional  Com- 
mittee. The  magazine  has  refused 
this  request. 


Page  88    ■»    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


Hi* 


Novik 

(Continued  from  page  10) 


just  can't  forget  that  they  have 
had  six  years  of  war. 

BBC  is  just  beginning  to  pull 
.out  of  a  six-year  active  war 
stretch.  Most  of  the  time  it  oper- 
ated under  fear  of  direct  enemy 
attack.  Its  program  schedule  had 
been  accelerated  to  meet  war  condi- 
tions. Balanced  programming  yard- 
sticks were  thrown  out  in  order 
to  meet  the  task  of  education, 
morale,  propaganda  and  aid  to 
Allied  broadcasters.  ( Remember 
that  BBC  played  a  major  role  in 
setting  up  our  AFN,  aided  our 
news  men  and  technicians,  in- 
structed the  European  under- 
ground, stayed  on  the  air  during 
the  blitz  and  technically  outsmarted 
the  Germans  by  never  going  off 
the  air.)  It's  a  wonder  that  they 
held  up  any  standards. 

I  cannot  agree  with  the  point 
of  view  that  BBC  is  imposing  its 
program  ideas  on  the  people.  No 
system  can  do  that  for  a  long 
while—even  Hitler  found  that  out. 
BBC  itself  may  change.  Britain 
has  just  gone  through  a  major 
political  change.  The  new  govern- 
ment, with  a  sweeping  mandate 
from  the  people,  has  its  fingers 
close  to  the  pulse  of  Britain.  What 
the  masses  of  people  want  will,  I 
am  sure,  be  done  by  the  BBC. 

On  the  Continent,  too,  the  present 
radio  operation  may  quite  possibly 
not  be  representative  of  the  true 
spirit  of  the  people.  Under  Hitler 
all  radio  was  controlled  by  the 
Reich,  and  most  of  its  top-level 
personnel  collaborated.  When  lib- 
eration came,  the  resistance  tried 
to  staff  the  stations.  It  was  a  dif- 
ficult job.  Today  there  is  not  enough 
equipment,  certainly  not  enough 
trained  personnel.  The  present 
management  is  waiting  for  general 
elections  to  determine  major  radio 
policies. 

The  old  argument  of  privately 
owned  but  government  regulated 
system  (U.  S.  A.),  or  State  char- 
tered but  non-commercial  system 
(England),  or  State  chartered  with 
limited  commercial  system  (Italy), 
or  State-owned  system  (France), 
or  United  States  Army  controlled 
non-commercial  system  (Germany) 
is  just  not  an  issue. 

We  cannot  judge  European  radio 
by  our  yardstick,  just  as  we  can- 
not judge  them  by  the  fact  that 
traffic  in  England  runs  to  the  left 
instead  of  to  the  right.  Free  people 
will  always  find  a  way  of  express- 
ing their  feelings.  Our  Radio  Sys- 
tem is  an  expression  of  our  free 
system.  Its  expansion  and  growth 
is  symbolic  of  our  enterprise  and 
our  vast  resources.  And  no  other 
broadcast  system  could  have  done 
as  good  a  job  in  this  country. 

We  should  never  think  of  the 
prewar  Radio  Luxembourg  or 
Monte  Carlo  set-ups  as  an  example 
of  what  European  radio  will  be 
like.  They  were  not  normal  expres- 
sions  of  the  people.   They  were 


foreign  to  the  countries  in  which 
they  were  located:  high-powered 
factories  designed  to  beam  com- 
mercials at  another  country.  They 
paid  royalties  or  tokens  for  their 
franchises,  but  assumed  none  of 
the  social  or  civic  responsibilities. 
They  operated  in  many  instances 
on  unassigned  frequencies,  on  power 
completely  out  of  line  with  the 
needs  of  their  localities.  They 
threw  their  signals  anywhere,  any- 
time. They  picked  the  weak  spots 
of  a  country's  daily  schedule  and 
beamed  popular  programs  to  them. 
The  best  analogy  I  can  think  of 
is  to  say  that  they  would  compare 
to  a  500  kw  station  on  the  Canadian 
border  or  the  Mexican  border  or 
Bermuda,  operated  by  a  British, 
Mexican  and  American  syndicate, 
beaming  programs  into  the  United 
States  at  times  when  the  networks 
were  broadcasting  their  leading 
public  service  programs.  They  had 
no  Toscanini  symphonies,  no  Town 
Halls,  no  Schools  of  the  Air,  none 
of  the  hundreds  of  regional  and 
local  programs  of  community  in- 
terest. They  just  sold  time  and  sold 
it  to  the  highest  bidder.  They  were 
(and  would  be  called  in  our  coun- 
try) unfair  competition,  not  serv- 
ing in  our  concept  of  "the  public 
interest."  Try  to  compare  such  op- 
erations with  our  high  standard  of 
entertainment,  education  and  pub- 
lic service. 

Our  trip  has  convinced  all  of  us, 
I  am  sure,  that  in  the  days  ahead 
radio  will  play  a  greater  role  in 
Europe  and  the  world  than  ever 
before.  More  Americans  will  be  in 
Europe  than  ever.  General  Eisen- 
hower told  us  that  our  Army  is  an 
Army  of  Education,  not  Occupa- 
tion; that  American  radio  can  do 
a  lot  to  help. 

Here's  one  man's  opinion  of  some 
of  the  things  we  ought  to  do: 

1.  The  networks  should  keep  in 
Europe  as  virile  a  staff  of  news- 
men as  they  had  during  the  war. 
They  should  be  there  to  tell  the 
United  States  what  sort  of  job  our 
forces  are  doing,  and  how  the  peo- 
ple of  Europe  are  solving  their 
own  problems. 

2.  We  should  keep  Europe  in- 
formed of  our  own  reconversion 
job.  And,  most  important,  we  should 
explain  to  Europe  our  way  of 
life. 

3.  The  radio  industry  should  set 
up  scholarships  for  European  en- 
gineers and  production  men  to  come 
here  and  learn  how  we  work. 

4.  Our  technicians  should  be  sent 
abroad  to  learn  of  their  technical 
advances,  particularly  in  recording 
machines. 

5.  We  can  probably  learn  a  great 
deal  from  the  British  method  of 
handling  news. 

I  think  everyone  will  join  me  in 
paying  respect  for  the  great  job 
of  education  and  information,  to 
express  admiration  for  the  great 
job  that  is  being  done  in  Nice,  for 
the  work  of  the  Red  Cross  and 
U.S.O.  and — for  how  different  it  is 
from  the  last  war. 


IBEW  IS  PICKETING 
CINCINNATI  STATION 

WHETHER  members  of  WLW 
Local  of  the  International  Broth- 
erhood of  Electrical  Workers 
(AFL)  and  American  Federation 
of  Radio  Artists  would  walk  out 
in  sympathy  with  1,200  members 
of  Local  B-1060  IBEW,  who  last 
week  went  on  strike  at  the  Crosley 
Corp.  manufacturing  division,  Cin- 
cinnati, was  undetermined  as 
Broadcasting  went  to  press. 

Demanding  a  40%  wage  in- 
crease, the  IBEW  local,  largest  of 
its  kind  in  the  country,  walked  out 
last  Monday  and  immediately  es- 
tablished picket  lines  around  the 
five  Crosley  Corp.  plants  in  Cin- 
cinnati as  well  as  Crosley  Square, 
home  of  WLW,  in  the  downtown 
area.  The  strikers  work  on  refrig- 
erators and  radios. 

AFRA  members  employed  at 
WLW  expressed  themselves  as 
"dissatisfied"  that  they  had  to 
cross  picket  lines  to  get  to  work, 
although  no  action  had  been  taken 
by  that  AFL  affiliate  late  last 
week.  Engineers,  who  are  members 
of  another  IBEW  local,  continued 
to  cross  the  picket  lines.  A  spokes- 
man said  they  had  "no  word  from 
international  headquarters  to  the 
contrary". 

James  McNamara,  U.  S.  concilia- 
tor, has  been  assigned  to  attempt 
settlement   of   the  strike. 


American  Changes 

AMERICAN  recently  broadened  its 
public  relations  division  to  facilitate 
a  more  smoothly  running  depart- 
ment. Robert  E.  Kintner,  vice-pres- 
ident in  charge  of  public  relations, 
is  directing  the  division,  with  Rob- 
ert Saudek,  formerly  manager  of 
sales  service,  executing  affairs  of 
the  department. 


WPB  Exempts  Sets 

WPB  last  Thursday  exempted  ra- 
dio receiving  sets,  phonographs  and 
radio  -  phonograph  combinations 
from  inventory  restrictions.  The 
action  is  designed  to  enable  pro- 
ducers, wholesalers  and  retailers 
to  equalize  distribution  of  scarce 
equipment,  which  was  not  manu- 
factured during  the  war  years. 
High  cost  of  appliances  was  an- 
other factor  contributing  to  the 
distribution  difficulties,  said  WPB. 
Merchants  are  not  .likely  to  be  able 
tc  accumulate  excessive  inventories, 
it  added,  because  supplies  are  not 
yet  plentiful. 


Ethridge  Abroad 

MARK  ETHRIDGE,  head  of 
WHAS  Louisville  and  publisher 
of  the  Louisville  Courier- Journal 
and  Times,  last  week  arrived  in 
Sofia,  Bulgaria  as  special  observer 
for  Secretary  of  State  Byrnes.  He 
told  Bulgarian  newsmen  he  planned 
to  see  many  people  and  visit  several 
parts  of  Bulgaria. 


WKNE 

KEENE,  N.  H. 

1290  KC    •    5000  W 

Associated  with 
WSYR     WTRY  WEU 

Representatives : 

HEADLEY-REED  CO. 


J  in  LOUISVILLE 


WINN 

■ASIC  STATION 


THERE'S  ONLY 

,        1  i'/ii 

STATUE  OF 
LIBERTY 
but 

WHkTrEACHES  2  NEW  YORKS! 

(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,40), 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  wotb 
^    Metro-Goldwyn-Mayer—  r 
Loew's  Affiliate 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •  Page 


flcnons  OF  THE  FCC 


OCTOBER  18  TO  OCTOBER  25 


Decisions 


ADMINISTRATIVE  BOARD  ACTIONS 
OCTOBER  22 

WMT  American  Broadcasting  Stations 
Inc.,  Cedar  Rapids,  la.— Granted  CP 
install  new  trans. 

KVWC  Northwestern  Broadcasting 
Co.,  Vernon,  Tex.— Granted  CP  install 
new  vertical  ant.  with  FM  ant.  on  top. 

KPKW  Western  Radio  Corp.,  Pasco, 
Wash. — Granted  license  to  cover  CP  au- 
thorizing new  station  on  1340  kc,  250 
w  unl.  Also  granted  authority  to  deter- 
mine operating  power  by  direct  meas- 
urement. Licensee  granted  waiver  Sec. 
3.60  on  condition  that  frequency 
checks  by  an  external  standard  be 
submitted  to  FCC  weekly  and  that 
approved  frequency  monitor  will  be  in- 
stalled as  soon  as  such  equip,  is  avail- 
able. 

KFGQ  Boone  Biblical  College,  Boone, 
la.— Granted  authority  to  determine 
operating  power  by  direct  measurement 
of  ant.  power. 

WHDH  Matheson  Radio  Co.  Inc., 
Boston— Same. 

W3XUJ  Radio  Corp.  of  America, 
Princeton,  N.  J. — Granted  extension  of 
special  temp,  authority  to  operate  on 
TV  channels  17  and  18  (282-294  mc) 
with  power  of  5  kw  (peak),  A5  emission 
and  special  for  FM  for  period  beginning 
10-23-45  and  ending  no  later  than  11- 
21-145  in  order  to  conduct  tests  on  TV 
equipment. 

ACTIONS  BY  COMMISSION 
OCTOBER  22 
IN  ACCORDANCE  with  previously 
stated  policy  of  making  grants  of  appli- 
cations for  new  FM  stations  under  cer- 
tain circumstances,  FCC  announced 
conditional   grants   of   64  applications 


Tentative  Calendar  .  .  . 

OCTOBER  29 
(Oral  Argument) 

r^KB^^yGR  Buffal°  Broadcasting 
Corp.,  Buffalo,  N.  Y.— License  renewals 

OCTOBER  31 
(Further  Hearing) 
WCHS    Charleston  Broadcasting  Co., 
Charleston,  W.  Va.— License  renewal. 

NOVEMBER  1 
mn  °^°«|iJR„  Flsher's  Blend  Station 
Inc.,  Seattle,  Wash.— License  renewals 
NEW-AM  George  H.   Thomas,  James 

rt  /h  tVldS°TK  Jl-  ind  Daniel  H  Castille 
d/b  New  Iberia  Broadcasting  Co.,  New 

?9^i'  ^an-CP  new  standard  station 
1240  kc  250  w  unl. 


WORL  Broadcasting  Service  Organi- 
zation Inc.,  Boston — Announced  adop- 
tion of  Proposed  Decision  (B  223  Docket 
6626)  to  deny  application  for  license 
renewal  of  main  and  aux.  trans.,  to 
operate  on  970  kc  with  1  kw  D  (500  w 
for  aux.). 

OCTOBER  24 
(Reported  by  FCC  Oct.  25) 
NEW-AM   1300  kc  Raoul  A.  Cortez, 
San    Antonio,   Tex.— Granted   CP  new 
standard  station,  1  kw  D. 


Applications  . 


"Tlte  'Tone 
ofi  tomottow" 

The  BARON-TONE 
ORCHESTRAL 
CONVERSION  UNIT 


A  Sensational 
Tone  Cabinet 


New 
For 


The  Electric  Organ 

THE  BARON-TONE  ORCHES- 
TRAL CONVERSION  UNIT 
brings  to  the  electric  organ 
all  the  tones  of  a  large  pipe 
organ,  with  a  MODERN  AC- 
CENT, and  will  broadcast 
and  record  as  such. 

IMMEDIATE  DELIVERY 


THE  BARON-TONE  CO. 

1072  South  la  Cienega  Blvd. 
Los  Angeles  35,  Calif. 
Crestview  1-0535 


for  new  FM  stations  in  21  states  In 
each  instance  channels  (either  Metro- 
politan or  Community)  remain  avail- 
able for  assignment  of  additional  sta- 
tions in  the  several  communities  for 
which  conditional  grants  have  been 
made.  Table  of  conditional  FM  grants 
is  on  page  48. 

OCTOBER  23 
(Reported  by  FCC  Oct.  25) 
DESIGNATED  for  hearing  total  of  231 
applications  for  (1)  new  standard  broad- 
cast stations  in  various  communities 
in  U.  S.  and  (2)  changes  in  assignments 
of  existing  stations.  These  consolidated 
groups  involve  total  of  61  hearings  ac- 
cording to  related  questions  of  objec- 
tomable  interference.  Applications  are 
listed  on  page  81. 

OCTOBER  24 

^JiJPsDWiliiam  B  DolPh  et  al  a/D 
KJBS  Broadcasters,  San  Francisco- 
Adopted  order  granting  petition  for 
reconsideration  and  grant  of  applica- 
tion for  CP  install  new  trans,  and  in- 
crease power;  ordered  that  application 
be  removed  from  hearing  docket  and 
application  for  increase  to  1  kw  L- 
WTAM  on  1100  kc  be  granted. 

KVOO  Southwestern  Sales  Corp 
Tulsa,  Okla.— Granted  CP  install  new 
DA-N. 

KORN  The  Nebraska  Broadcasting 
Corp.,  Fremont,  Neb.— Granted  license 
renewal  for  period  ending  2-1-47.  Comr 
Durr  voted  for  further  inquiry. 

KPFA  Peoples  Forum  of  the  Air 
Helena,  Mont.— Granted  license  renewal 
for  period  ending  8-1-46. 

WHFM  Strombere-Carlson  Co.,  Roch- 
ester, N.  Y.— Granted  license  renewal 
for  period  ending  5-1-46,  subject  to 
changes  in  frequency  which  may  result 
from  proceedings  in  Docket  6651 

LICENSES  for  following  stations 
were  extended  on  temp,  basis  oniy 
pending  determination  on  apolications 
for  renewal,  for  period  ending  l-J-46- 
KAT.K  KDYL  (and  aux.)  KFAC  K^BB 
K^GQ  K^H  KF.TZ  (and  aux.)  K^OX 
KGB  KGBX  KGOTJ  KGGM  KGH" 
KGLO  KGVO  KHST,  KID  KTT  KMO 
(and  aux.)  KOIL  KOL  KRGV  KRIS 
KRNT  K*CJ  (fl-d  aux.)  KSRO  KTF1 
KUOA  KVOR  KWBR  KYA  KXYZ  (and 
aux.)  WAT->c  WATR  WBBR  WDOD 
WDRC  WDSD  (and  aux.)  W^BC  (and 
aux.)  WTSVD  (and  aux.)  WFBC  W*T3M 
(and  aux.)  WFBR  (and  ar-x  )  WFIN 
WHAZ  WHBF  (and  aux.)  WHBI  WHBL 
WHIO  WHKY  WHT.D  WIBA.  WISH  WJA.S 
WJDK  WJHP  WKA.T  (and  aux.)  WKNE 
WKST  WT  OL  WMRO  WNAC  (and  aux  ) 
WNBF  WNBZ  WN^L  WOL  (and  aux  ) 
WOOD  (and  aux.)  WORK  WORC  WPDQ 
WRR  (and  aux.)  WSAi  (and  svn.  amn  ) 
WSMB  WSPR  WTAQ  WTCN  WXYZ  (and 
aux.)  WTOC. 

LICENSES  for  following  stations  were 
further  extended  on  temp,  basis  only 
pending  determination  on  applications 
for  renewal,  for  period  ending  1-1-46 
KOB  KPMC  KRLD  KVOO  WBAL  (and 
aux.)  WBT  WDGY  WFTC  WINS  (and 
aux.)  WLIB  (and  aux.)  WSKB  WWVA 
WGBF  Evansville  on  the  Air  Inc., 
Evansville,  Ind.— Granted  license  re- 
newal on  temp,  basis  only  for  term 
11-1-45  to  11-1-48,  said  temp,  license  to 
contain  following  clause:  "This  license 
is  granted  upon  a  temporary  basis  only 
and  upon  the  express  condition  that 
it  is  subject  to  whatever  action  may 
be  taken  by  the  Commission  upon  the 
pending  application  for  renewal  of  li- 
cense of  Station  WGBF.  Nothing  con- 
tained herein  shall  be  construed  as  a 
finding  by  the  Commission  that  the 
operation  of  the  station  is  or  will  be  in 


OCTOBER  12 
(Not  previously  reported) 
NEW-FM  95.9  mc  Lincoln  Dellar,  Sac- 
ramento, Cal.— CP  new  FM  station, 
Channel  40.  Applicant  sole  owner 
KXOA,  70%  owner  Valley  Broadcasting 
Co.,  which  is  applicant  for  new  station 
at  Stockton,  Cal.  Est.  cost  $28,000.  Legal 
counsel— Pierson  &  Ball,  Washington 
Eng.  counsel— Ring  &  Clark,  Washing- 
ton  (P.O.  1617  30th  St.). 

INCOMPLETE  L.  B.  Duncan,  Leila  A. 
Duncan,  Josephine  K.  Rawls,  Effie  H. 
Allen,  Allen  M.  Woodall  and  Margaret 
Aird  Pill  d/b  Valley  Broadcasting  Co., 
Columbus,  Ga. — CP  new  FM  station, 
12,500  sq.  mi.  coverage.  Incomplete. 
(P.O.  1028  Broadway). 

OCTOBER  15 
(Not  previously  reported) 
NEW-FM  The  Western  Connecticut 
Broadcasting  Co.,  Stamford,  Conn.— CP 
new  FM  station  in  92-108  mc  band,  3,- 
933  sq.  mi.  coverage.  Est.  cost  $20  850 
Stockholders  and  officers;  William  F 
Gillespie,  pres.,  5  sh  (0.25%);  Kingsley 
Gillespie,  v-p  and  treas.,  51%;  Edna 
Gillespie,  sec.  0.25%;  Gillespie  Bros.  Inc., 
48%;  Elsie  Gillespie,  0.25%;  Eugene  C. 
Blake,  0.25%.  Gillespie  Bros.  Inc.  is 
own^r-publisher  Stamford  Advocate.  E 

C.  Blake  is  pastor  of  Pasadena  Presby- 
terian Church  whir-h  owns  KPPC  Pro- 
gramming to  be  100%  sustaining  and 
40%  transcribed.  Legal  counsel — Frank 

D.  Scott,  Washington.  Eng.  counsel — 
George  C.  Davis,  Washington  (P.O.  446 
Spruce  St.). 

NEW-FM  Kanawha  Valley  Broadcast- 
ing Co.,  Charleston,  W.  Va.— CP  new  FM 
station.  Fst.  cost  $28,800.  Assets  $162,- 
579.38.  Stock:  250  sh  common,  $100  par, 
all  issued  and  outstanding.  Officers  and 
stockholders:  R.  M.  Venable,  pres..  125 
sh  (50%);  E.  R.  Custer,  v-p  and  treas 
25%;  W.  H.  frwin  Jr.,  sec;  Floyd  E 
Price,  25%.  W.  H.  *Ywin  Jr.  is'  part 
owner,  sec. -treas.  WCLS  Inc.  (WJOL) 
Proposed  programming  per  month  to 
be  301  hrs  (58%)  commercial  and  30% 
transcribed.  Lescal  counsel — Dempsey  & 
Koplovitz,  Wa^hrncrton.  Eng.  counsel — 
Gus  Zaharis.  Washington. 

NEW-FM  The  Bethlehems'  Globe  Pub- 
lishing Co.,  Bethle™!,  Pa.— CP  new  FM 
station.  Stock:  1000  sh  authorized,  500 
sh  common  $100  par;  500  sh  preferred 
now  retired.  All  common  issued  and  out- 
standing. 100  sh  of  which  is  treasury 
stock.  Est.  cost  $65,700.  Legal  counsel— 
Pierson  &  Ball.  Washington.  Eng.  coun- 
sel—Lohnes  &  Culver,  Washington. 
Stockholders  and  officers:  D.  H.  Brill- 
hart,  pres.,  70  sh  (17.5%);  R.  L.  Adams, 
v-up  and  treas..  9.5%;  H.  B.  Farquhar, 
dir.;  George  R.  Brothers,  v-p  and 
dir.  12.5%;  W.  H.  Edwards,  dir.; 
Frank  G.  Hoch.  sec.  and  ass't  treas  • 
FHzabeth  L.  Brillhart,  7.5%;  Evelyn  W 
Brothers,  12.5%;  Pauline  H.  Adams 
(trustee)  9.25%;  Pau'iie  H.  Adams 
12.5%;  John  S.  Adams,  18.75%.  Proposed 
programming  to  be  50%  commercial  and 
50%  transcribed.  Arthur  McOracken 
to  be  general  manager.  Bethlehems' 
Globe  is  filing  application  for  AM  sta- 
tion at  Bethlehem  (P.O.  202  W.  4th  St.). 

NEW-FM  Huntington  Broadcasting 
Corp.,  Huntington,  W.  Va. — CP  new  FM 
station.  AM  application  pending.  Stock: 
750  sh,  $100  par;  250  sh  issued  and  out- 
standing. Officers  and  stockholders:  F. 
J.  Evans,  nres..  124  sh  (49.6%).  is  for- 
mer sta.  dir.  WSA.Z;  Charlene  E.  Evans, 
v-p.  4%;  W.  J.  Newton,  sec-treas.,  50%, 
local  businessman.  Proposed  program- 
ming 37.8%  transcribed.  Est.  cost  $35,- 
200.  Legal  counsel— Dow,  Lohnes  &  Al- 
bertson,  Washington.  Eng.  counsel — 
Lohnes  &  Culver,  Washington.  F.  J. 
Evans  to  be  gen.  mgr.  (P.O.  1811  Kite 
Ave.). 

NEW-FM  Peoples  Broadcasting  Co., 
Lancaster,  Pa.— CP  new  FM  stations. 
Applicant  filing  simultaneous1^  AM  ap- 
plication. See  Actions  of  FCC,  Oct  9 
listing,  BROADCASTING,  Oct.  22.  Pro- 
posed programming  62%  transcribed 
Est.  cost  $75,800.  Legal  counsel— Dow 
Lohnes  &  Albertson,  Washington.  Eng 
counsel— Ronald  H.  Culver,  Washington 
(P.O.  R.  D.  #<3). 


cant  is  licensee  KSO.  Est.  cost  $58,500 
Legal  counsel— Pierson  &  Ball,  Wash- 
ington. Eng.  counsel— Jansky  &  Bailed 
Washington.  Proposed  programming  to 
be  20%  transcribed  (P.O.  810  Roanoke 
Bldg.,  Minneapolis). 

NEW-FM  North  Shore  Broadcasting 
Co.  Inc.,  Evanston,  111.— CP  new  FM  sta- 
tion. Stock:  150  sh  no  par  value;  110 
sh  issued  and  outstanding.  Officers  and 
stockholders:  Edward  A.  Wheeler,  pres 
37  sh  (34%);  Leonard  V.  Dayton,  v-p' 
treas.  and  ass't.  sec,  65%;  George  c' 
Bunge,  sec,  1%.  Est.  cost  $16,675.  Legai 
counsel— George  C.  Bunge.  Eng.  counsel 
—Commercial  Radio  Equipment  Co.  (P 
O.  1045  Chestnut  Ave.,  Wilmette,  111.). 

NEW-FM  John  A.  Dyer,  Vivian  I 
Christoph,  Elizabeth  M.  Hinzman,  F 
A.  Ringwald  and  William  F.  Moss  d/b 
Radio  Station  WGES,  Chicago— CP  new 
FM  station  with  coverage  of  10,800  sq. 
mi.  proposed  programming  per  month 
to  be  135  hrs,  75%  commercial,  75%  tran- 
scribed. Est.  cost  $42,100.  Legal  counsel 
—Andrew  G.  Haley,  Washington.  Eng 
counsel— John  Barron,  Washington  (P 
O.  14  N.  Western  Ave.). 

NEW-FM  West  Virginia  Radio  Corp., 
Morgantown,  W.  Va.— CP  new  FM  sta- 
tion. Applicant  is  licensee  WAJR.  Pro-- 
posed  programming  per  month  to  be"' 
216  hrs  (45%)  commercial  and  20% 
transcribed.  Est.  cost  $22,700.  Legal  coun- 
sel—Fisher &  Wayland,  Washington.. 
Eng.  counsel — Jansky  &  Baily  (P  O  446 
Spruce  St.). 

NEW-FM  Gene  T.  Dyer,  Evelyn  M. 
Dyer,  Gene  T.  Dyer  Jr.,  Adele  Moulds, 
Louis  E.  Moulds  and  Grace  V.  McNeill 
d/b  Radio  Station  WAIT,  Chicago— CP 
new  FM  station  with  10,800  sq.  mi.  cov- 
erage. Applicant  license  WAIT.  Est.  cost 
$42,100.  Existing  capital  $117,257.63.  Le- 
gal counsel— Andrew  G.  Hailey,  Wash- 
ington. Eng.  counsel— John  Barron. 
Washington  (P.O.  360  N.  Michigan  Ave.). 

OCTOBER  16 
(Not  previously  reported) 
NEW-AM  980  kc  Ohio-Michigan  Broad- 
casting Corp.,  Toledo,  O.— CP  new  stand- 
ard station.  5  kw  DA-N  unl.  Stock: 
15,000  sh  common  no  par,  10  500  sh  Issued 
and  outstanding.  Stockholders  and  offi- 
cers: Lynne  C.  Smeby,  pres.,  2334  sh 
(22%);  Harold  J.  True,  v-p,  22%;  Nich- 
olas I.  Walinski,  sec-treas.,  22%;  Elec- 
tric Auto-Lite  Co.,  33%.  L.  C 
Smeby  is  radio  construction  and  con- 
sulting engineer  and  at  present  is  * 
deputy  director,  operational  research 
staff,  Office  of  Signal  Officer,  Wash- 
£ft°2-  H-  J-  True  is  ex-sta.  mgr. 
WXYZ,  now  commentator  WWJ.  N.  I. 
Walinski  is  attorney.  Est.  cost  $130  770  - 
64.  Existing  capital  $38,037.74;  Electric 
Auto-Lite  will  make  available  $150,001 
upon  CP  grant.  Proposed  programming 
per  month  to  be  382  hrs.  (70%)  com- 
mercial, 20%  transcribed. 

NEW-FM  West  Virginia  Radio  Corn., 
Pittsburgh— CP  new  FM  station.  Apnli- 
cation  license  WAJR.  Est.  cost  $80,700 
Proposed  programming  per  month  to  be 
153  hrs.  (30%)  comercial,  80%  tran- 
scribed. Legal  counsel — Fisher  &  Way- 
land,  Washington.  Eng.  counsel— Janskv 
&  Baily. 

NEW-FM  Carter  Publications  Inc 
Fort  Worth,  Tex.— CP  new  FM  station" 
Applicant  license  WBAP  and  also  inter- 
ested in  KGKO.  Programming  to  be 
100%  sustaining.  Est.  cost.  $91,000  L=- 
gal  counsel-Segal,  Smith  &  Hennessey 
Washington.  Eng.  counsel— Ring  & 
Clark,  Washington  (P.O.  400  W.  7th  St.). 

OCTOBER  17 
(Not  previously  reported) 
NEW-AM  1340  kc  Garvice  D.  Kincaid, 
Lexington,  Ky.— CP  new  standard  sta- 
tion 250  w  unl.  Applicant  is  attorney. 
Est.  cost  $25,853.50.  Existing  capita' 
$45,000.  Proposed  programming  to  be 
25%  commercial,  20%  transcribed.  Pro- 
posed staff  to  include  Ted  Grlzzard. 
now  at  WHAS  and  ex-mgr.  WLAP.  Legal 
counsel— Pierson  &  Ball,  Washington. 
Eng.  counsel— Worthington  Lent,  Wash- 
ington (P.O.  Hermando  Bldg.). 

NEW-AM  1600  kc  San  Joaquin  Broad- 
casters Inc.,  Modesto,  Cal.— CP  new 
standard  station  250  w  unl.  Stock: 
2,500  sh  common,  $10  par;  1,500  sh 
subscribed  but  not  issued.  Officers  and 
stockholders:  Howard  E.  Wittenberg, 
pres.,  500  sh  (33%);  Beatrice  H.  Wit- 
tenberg, sec,  33%;  Robert  L.  Weeks, 
v-p,  33%.  R.  L.  Weeks  is  former  engi- 
neer KFBK.  H.  E.  Wittenberg  is  attor- 
ney. Est.  cost  $12,800.  Existing  capital 
$15,000.  proposed  programming  per 
month  to  be  178  hrs  (35%)  commercial. 
15-20%  transcribed  (P.O.  Room  25 
Black  Bldg.). 


OCTOBER  18 


Page  93    •    October  29,  1945 


NEW-FM  Kingsley  H.  Murphy,  Des 
Moines,  la.— CP  new  FM  station.  Appli- 


AMENDED  The  Eastern  Shore  Broad- 
casting Co.,  Preston,  Md.— CP  new  stand- 
ard station,  960  kc,  250  w  D,  amended 
to  change  power  to  500  w,  hours  opera- 


BROADCASTING    •    Broadcast  Advertising 





_  d  install  DA-N. 
NEW-FM  Unitey  Corp.  Inc.,  Erie,  Pa. 

— CP  new  FM  station  with  coverage  of 
4.940  sq.  mi.  Applicant  has  previously 
filed  for  FM  stations  in  Toledo,  Lima. 
Springfield,  Columbus  and  Mansfield,  O. 
Officers:  Edward  Lamb,  pres.  and  treas.; 
iStephen  A.  Mack,  sec;  Prudence  H. 
Lamb,  v-p.  Est.  cost  $19,350.  Existing 
capital  $111,562.56.  Eng.  counsel— A. 
Romeyn  Bitter,  Toledo. 

AMENDED  Atlantic  Broadcasting  Co., 
Savannah,  Ga. — CP  new  standard  sta- 
tion 1400  kc  250  w  unl.,  amended  re 
ant.  changes. 

AMENDED  Durham  Broadcasting  Co., 
Durham,  N.  C— CP  new  standard  sta- 
'tion  1340  kc  250  w  unl.,  amended  to 
change  frequency  to  730  kc,  power  to 
500  w,  hours  operation  to  D,  change 
type  trans.,  ant.  changes  and  specify 
trans,  site. 

AMENDED  J.  W.  Birdwell,  Nashville, 
Tenn. — CP  new  standard  station  1240 
kc  250  w  unl.,  amended  re  changes  in 
trans,  equip. 

AMENDED  Larry  Finley  and  Clinton 
D.  McKinnon  d/b  Finley-McKinnon 
Broadcasting  Co.,  San  Diego,  Cal.— CP 
new  standard  station  1170  kc  250  w  unl., 
amended  to  change  power  to  5  kw' 
change  type  trans.,  install  DA-DN  and 
specify  trans,  site. 

1190  kc  KEX  Westinghouse  Radio  Sta- 
tions Inc.,  Portland,  Ore.— CP  increase 
5  kw  to  50  kw,  install  new  trans,  and 
DA-N  and  change  studio  and  trans 
sites. 

710  kc  KMPC,  The  Station  of  the 
Stars  Inc.,  Los  Angeles — CP  new  in- 
crease 10  kw  to  50  kw,  install  new 
trans,  and  make  changes  in  DA-DN. 

NEW-AM  1450  kc  Hugh  Francis  Mc- 
Kee,  Portland,  Ore.— Petition  filed  for 
reinstatement  of  application  for  CP  new 
standard  station  250  w  ST-KBPS. 

NEW-AM  1490  kc  Luther  E.  Gibson 
Vallejo,  Cal.— Petition  filed  for  rein- 
j  statement  of  application  for  CP  new 
standard  station  250  w  unl. 

KSFO  The  Associated  Broadcasters 
I  Inc.,  San  Francisco— Petition  filed  for 
reinstatement  of  application  for  CP 
change  560  kc  to  740  kc,  increase  1  kw 
N  5  kw  D  to  50  kw  DN,  install  new 
trans,  and  DA-DN  and  change  trans, 
site. 

RECEIVED  application  for  license  re- 
newals of  following  standard  stations: 
KYA  KVOA  KRNT  KTFI. 

OCTOBER  19 

NEW-FM  97.5  mc  Cowles  Broadcast- 
ing Co.,  Washington,  D.  C— CP  new 
FM  station  on  Channel  48.  Applicant 
operator  WOL  KRNT  WHOM  WCOP 
WNAX.  Legal  counsel— Segal,  Smith  & 
Hennessey,  Washington.  Eng.  counsel— 
Worthington  C.  Lent,  Washington  (P. 
O.  1627  K  St.  N.  W.). 

AMENDED  WTCN  Minnesota  Broad- 
casting Corp.,  Minneapolis— CP  change 
1280  kc  to  710  kc,  increase  1  kw  N  5 
kw  D  to  10  kw  DN,  install  new  trans., 
and  DA-N  and  change  trans,  site, 
amended  re  change  in  trans,  site 
and  changes  in  DA-N. 

AMENDED  Herbert  W.  Brown  and  Da- 
vid A.  Brown  d/b  Central  Valley  Radio, 
Lodi,  Cal. —  CP  new  standard  station, 
1570  kc  250  w  unl.,  amended  re  changes 
in  trans,  equip,  and  ant. 

NEW-AM  680  kc  Herman  Radner, 
Dearborn,  Mich.— Petition  filed  for  re- 
instatement of  application  for  CP  new 
standard  station  250  w  D. 

OCTOBER  22 
AMENDED  Guillermo  Cortada,  Ra- 
mon Cortada  and  George  A.  Mayoral, 
New  York— CP  new  FM  station  with 
coverage  of  8,600  sq.  mi.  on  99.9  mc, 
amended  to  change  name  of  applicant 
to  Supreme  Broadcasting  System  Inc., 
change  frequency  to  Channel  55  (98.9 
mc)  and  coverage  to  7,691  sq.  mi.,  change 
type  trans.,  ant.  and  trans,  and  studio 
sites. 

AMENDED  The  Evening  Star  Broad- 
casting Co.,  Washington,  D.  C. — CP  new 

FM  station  with  5,600  sq.  mi.  coverage 
on  47.1  mc,  amended  to  change  fre- 
quency to  Channel  57  (99.3  mc),  changes 
in  trans,  equip.,  ant.  and  trans,  site. 

AMENDED  WLIB  Inc.,  New  York- 
CP  new  FM  station  on  45.1  mc  with 
8,430  sq.  mi.  coverage,  amended  re 
change  in  trans,  site  and  ant. 

KOMA  KOMA  Inc.,  Oklahoma  City- 
CP  new  increase  5  kw  to  50  kw,  install 
new  trans,  and  DA-N  and  change  trans, 
site  (1520  kc). 


LT.  COL.  JOHN  S.  HAYES,  chief,  Amer- 
can  Forces  Network,  will  be  guest  of 
honor  at  an  informal  press  luncheon 
given  today  (Oct.  29)  at  the  Hotel  Astor. 
New  York,  by  WOR  New  York,  for 
whom  Col.  Hayes  was  assistant  pro- 
gram manager  in  the  prewar  days. 


Atlass  Leaves  Difference 
With  IBEWto  Arbitrator 

NATIONAL  AND  LOCAL  offi- 
cials of  the  IBEW  were  told 
Wednesday,  October  24,  by  Ralph 
Atlass,  owner  and  manager  of 
WIND  Chicago,  that  any  differ- 
ences over  an  intrepretation  of  a 
union  contract  entered  into  last 
September  should  be  settled  by 
arbitration.  Atlass  said  that  both 
parties  entered  into  the  contract 
with  "full  understanding"  of  its 
terms  and  that  the  station  would 
abide  fully  by  such  terms  in  its 
relations  with  IBEW  employes. 

It  was  reported  that  the  union 
officials  were  asked  by  Eugene 
Cruzell,  president  of  the  IBEW 
Chicago  local,  to  authorize  a 
strike,  but  that  so  far  national 
headquarters  had  declined  auth- 
orization. 


Chicago  Banquet 

The  Radio  Management  Club  of 
Chicago  will  observe  National  Ra- 
dio Week,  Nov.  4-10  with  a  ban- 
quet honoring  the  veterans  of  the 
Chicago  radio  industry,  officers  an- 
nounced at  the  regular  Wednesday 
luncheon. 


Ruling  Deferred 

PENDING  issuance  of  television 
engineering  standards  by  the  FCC, 
the  Zoning  Adjustment  Board,  Dis- 
trict of  Columbia,  withheld  decision 
on  the  application  of  Bamberger 
Broadcasting  Services  to  build  a 
300-foot  television  tower  in  the 
nation's  capital.  Hearings  started 
last  August  on  petition  filed  by 
Harry  S.  Wender,  Bamberger 
counsel. 


Army  Research 

A  CONTINUOUS  program  of 
electronic  research  for  the  Army 
was  announced  last  week  by  Secre- 
tary of  War  Patterson.  Through 
research  carried  out  by  the  Na- 
tional Bureau  of  Standards,  the 
objective  is  to  develop  the  most 
effective  weapons  and  counter 
weapons  ever  devised  with  the  prox- 
imity fuse  being  first  on  the  list 
for  further  research.  Experience 
is  slated  to  bring  new  tubes,  gener- 
ators and  other  items  to  the  radio 
industry. 


Agency  Expands 

TO  ACCOMMODATE  expanded 
operations,  Lockwood-Shackelford 
Adv.,  Los  Angeles  agency,  has 
taken  additional  offices  and.  shifted 
its  radio  department  to  Hollywood 
Pantages  Bldg.,  6233  Hollywood 
Blvd.  Telephone  is  Gladstone  6131. 
Lou  Holzer  has  been  named  pro- 
gram manager,  according  to  David 
R.  Fenwick,  radio  director.  Gene 
Norman,  formerly  KFWB  Holly- 
wood announcer-m.c,  has  been 
placed  in  charge  of  production. 
Catherine  B.  Nesburn,  freelance 
radio  writer,  and  Leona  d'Ambry, 
formerly  with  Columbia  Pictures 
Inc.,  are  included  in  script  depart- 
ment. 


WOL,  GE  Commended 

CONGRESSIONAL  recogni- 
tion was  given  last  week  on 
the  House  floor  to  the  Voice 
of  Washington  newscast, 
sponsored  at  8  a.m.  and  11 
p.m.  daily  except  Sunday  on 
WOL  Washington  by  Gen- 
eral Electric  Co.  Rep.  Holmes 
(R-Mass.)  whose  bill  to 
amend  the  Communications 
Act  is  pending  in  the  Inter- 
state &  Foreign  Commerce 
Committee,  lauded  both  the 
WOL  newscast  and  commer- 
cial copy.  Voice  of  Washing- 
ton is  straight  news  reporting. 


WGES  Moves 

WGES  Chicago  has  moved  to 
new  quarters  at  2708  W.  Washing- 
ton. New  phone:  Sacramento  1700. 


Ford  Spots 

FORD  MOTOR  Co.,  Detroit,  is 
sponsoring  live  spots  on  midwest 
and  eastern  stations  in  build-up 
campaign  for  new  1946  models.  No 
station  list  has  been  made.  Agency 
is  Maxon  Inc.,  Chicago. 


Weiss  Out  of  Army 

GEORGE  G.  WEISS,  president  of 
Savannah  Valley  Broadcasting  Co., 
has  been  released  from  the  Army 
after  nearly  four  years  of  service. 
He  saw  action  in  North  Africa  and 
Italy.  Company  is  applicant  for  a 
new  local  AM  station  at  Augusta, 
Ga. 


Frequencies  Restored 

THREE  shortwave  frequencies, 
used  during  the  war  by  Office  of 
War  Information,  last  week  were 
returned  to  civilian  status  by  the 
State  Dept.  The  FCC  immediately 
allocated  them  to  Press  Wireless  for 
multiple-address  transmissions  to 
western  part  of  the  Far  East  from 
the  West  Coast. 


CFBR  Is  Sold 

CFBR  Brockville,  Ont.,  100  w  sta- 
tion, has  been  sold  by  J.  C.  Whitby 
to  Jack  Murray  of  Jack  Murray 
Ltd.,  Toronto  advertising  agency 
and  production  firm,  for  a  reported 
$35,000.  Ross  Wright  of  Jack  Mur- 
ray Ltd.,  recently  discharged  from 
the  RCAF,  and  formerly  of  CFCO 
Chatham,  Ont.,  is  to  be  manager 
of  the  station. 


Sylvania  Changes 

H.  WARD  ZIMMER  and  E.  Fin- 
ley  Carter  have  been  elected  vice- 
presidents  of  Sylvania  Electric 
Products,  Inc.,  New  York.  Mr. 
Zjmmer,  formerly  general  manager 
of  operations  of  the  radio  division, 
is  in  charge  of  the  radio  tube  divi- 
sion, and  Mr.  Carter,  formerly 
director  of  industrial  relations,  is 
in  charge  of  industrial  relations. 


NARBA  INVITATIONS 
READY    THIS  WEEK 

INVITATIONS  are  expected  to  go 
out  this  week  from  the  State  Dept. 
to  countries  affected  by  the  North 
American  Regional  Broadcasting 
Agreement  (NARBA)  for  a  con- 
ference in  Washington  in  mid- 
January  [Closed  Circuit,  Oct.  22]. 

With  NARBA  expiring  March  29, 
1946,  the  Conference  is  expected  to 
adopt  an  interim  allocations  plan 
pending  a  new  treaty,  Cuba  has  re- 
quested 14  additional  frequencies, 
including  some  clear  channels 
[Broadcasting,  Oct.  8].  The  Ba- 
hamas also  have  entered  some  re- 
quests, which  include  protection  for 
the  640-kc  channel,  now  assigned 
to  the  Bahamas. 

Invitations  will  be  sent  to  Canada, 
Cuba,  Haiti,  Mexico,  Dominican  Re- 
public, Newfoundland  and  the  Ba- 
hamas. Date  has  tentatively  been 
fixed  as  Jan.  15. 

Meanwhile  the  State  Dept.  an- 
nounced last  week  that  the  U.  S. 
Government  has  accepted  an  invi- 
tation from  the  British  Government 
to  participate  in  a  conference  in 
Bermuda  Nov.  19  to  consider  tele- 
communications questions  outstand- 
ing between  the  U.  S.  and  British 
Commonwealth. 

Although  still  clothed  in  secrecy, 
it  is  understood  that  such  matters 
as  cable,  radiotelegraph,  radio- 
telephone and  rates  will  be  dis- 
cussed. 


HFMB 


BROADCASTING 


Broadcast  Advertising 


October  29,  1945    •    Page  91 


BMB  Votes  to  Further  Cooperation 
With  Canadian  Group  at  Joint  Meeting 


RESOLUTION  pledging  the  con- 
tinued efforts  of  the  technical  re- 
search committee  of  BMB  toward 
furthering  cooperation  with  the 
Canadian  Bureau  of  Broadcast 
Measurement  was  adopted  by  the 
committee  last  Monday,  following 
a  meeting  attended  by  representa- 
tives of  BBM. 

Committee  reaffirmed  the  BMB 
minimum  standard  of  10%  for  pub- 
lished station  audience  data,  but 
will  recommend  to  the  board  that 
special  confidential  management  re- 
ports be  released  to  subscribing 
stations  at  the  Bureau's  discretion 
for  counties  and  areas  where  the 
minimum  standard  is  not  attained. 

A.  N.  Halverstadt,  Procter  & 
Gamble  Co.,  chairman  of  the  com- 
mittee, appointed  three  subcommit- 
tees: on  tabulating  procedure,  in- 
cluding Edward  F.  Evans,  Ameri- 
can; W.  J.  Main,  Ruthrauff  & 
Ryan;  Mr.  Halverstadt;  on  report 
forms,  copy  and  restrictions,  includ- 
ing H.  M.  Beville,  NBC;  Robert 
F.  Elrick,  Pepsodent  Co.;  Charles 
A.  Pooler,  Benton  &  Bowles;  on 
statistical  bases  (U.  S.  radio  own- 
ership, sample  reliability),  includ- 
ing Frederick  B.  Manchee,  BBDO; 
Barry  T.  Rumple,  NAB;  Frederic 
Berner,  G.  Washington  Coffee  Re- 
fining Co. 


Miss  Kathryn  Hardig 
Ralph  Jones  Agency 
Cincinnati,  Ohio 
Dear  Kathryn: 

Golly,  I'm  sorry  I  missed  you  when  you 
were  down  here.  I  came  into  the  station 
to  start  my 
nightly  clean- 
ing up  job  and 
they    told  me 
you'd  just  left. 
I    was  right 
put  out,  believe 
me!    You  see 
I've  heard  a  lot 
about  you  .  .  . 
and  I  wanted 
to    meet  this 
combination  of 
brains  and 
beauty  I'd 
heard  the  fel- 
lows talk  about 
.  .  .  ah,  well, 
just    so  long 
as     you  en- 
joyed the  visit, 
I    won't  kick 
too  much  about 
missing  you. 
Hope  they  took 
care     of  you 
O.K.  .  .  .  heard 
the  boss  drove 
you  around  to 
see  the  plants 
that  make  this 
the  Chemical 
Center  of  the 
world  .  .  .  one 
of    them  just 
brought  out 
this  new 
Cream    -  olet 
Rayon.  Of 
course,  our  big  local  men's  store  Frank- 
enbergers  put  it  on  sale  right  away  and 
they're  selling  right  out  of  it  too.  Well, 
that's  just  the  first  post  war  production 
from  this  -reck  rf  th»  woods  .  .  .  there'll 
be  pleny  more  to  follow  up  ...  no  re- 
conversion let  down  here,  as  you  saw. 
Say,  Kathryn  .  .  .  let  me  know  ahead 
of  time  the  next  chance  you  get  to  pay 
us  a  visit,  will  you? 

Yrs., 
Algy 

WCHS 

Charleston,  W.  Va. 


These  subcommittees  will  make 
recommendations  to  the  board  com- 
mittee on  research  for  final  action 
before  the  winter  meeting  of  the 
full  board  in  January.  Technical 
research  committee  will  have  its 
next  meeting  Dec.  3. 

Canadian  representatives  attend- 
ing the  meeting  included:  Horace 
Stovin,  Horace  Stovin  &  Co.;  H.  F. 
Chevrier,  CBC;  Walter  Elliott, 
Elliott-Haynes  Ltd.  Other  guests 
were:  E.  P.  H.  James  and 
Richard  Puff,  Mutual;  Harper 
Carraine  and  Elmo  Wilson,  CBS. 
BMB  staff  members  present  were 
President  Hugh  Feltis;  John 
Churchill,  director  of  research; 
Paul  Peter,  executive  secretary; 
Richard  Wyckoff,  chief  statistician. 


BIDS  ARE  SOLICITED 
ON  BMB  SURVEY 

MAILING,  research  and  tabulation 
organizations  are  invited  to  submit 
bids  for  the  forthcoming  BMB  na- 
tionwide radio  audience  survey. 
The  first  operation — mailing — to 
start  in  January,  covers  address- 
ing, research  and  mailing  of  more 
than  a  million  separate  pieces  to 
a  nation-wide  list  that  has  already 
been  compiled.  The  second  function 
— editing  and  coding  returned 
ballots — is  scheduled  for  early 
spring  and  will  be  performed  in 
close  cooperation  with  the  mailing 
office.  The  final  function — tabulat- 
ing —  entails  the  handling  of  5 
million  or  more  punch  cards 
through  processes  involving  most 
types  of  machinery  in  accordance 
with  the  specifications  with  BMB's 
tabulation  manual. 


Sonora  Campaign 

SONORA  Radio  &  Television  Co., 
Chicago,  begins  its  first  radio  ad- 
vertising about  Nov.  5,  shortly  be- 
fore deliveries  of  radios  reach  re- 
tailers' stores.  Campaign  consists 
of  spots  in  42  leading  cities  built 
around  theme  "Don't  buy  your  new 
radio  until  you  hear  Sonora's  clear 
as  a  bell  tone."  Spots  vary  from 
one  to  18  weekly  and  will  run  ap- 
proximately eight  weeks  on  the 
following  stations :  WOKO  WHKK 
WAKR  WGST  WSB  WCBM 
WBAL  WAPI  WEEI  WBZ  WGR 
WBEN  WBBM  WIND  WMAQ 
WGAR  WTAM  WSAI  WCOL 
WBNS  WRR  KGKO  WFAA  KLZ 
KOA  WHO  KSO  WJR  KROD 
KYS  KTRH  KPRC  WISH  WIRE 
WFBM  WIBC  WDAE  WGBS 
WJAX  WMBR  WHB  WDAF 
WHAS  KNX  KECA  KHJ  WHBQ 
WREC  WTMJ  WEMP  WCCO 
WTCN  KSTP  WAAT  WSMB 
WHN  WOR  KOMA  KBON  KOIL 
WOW  WCAU  KYW  WJAS 
WCAE  KQV  WEAN  KGW  KOIN 
KALE  WMBG  WRNL  WRVA 
KFSD  KGB  KQW  KSFO  KPO 
KRFC  KONO  WOAI  KOMO 
KEVR  KIRO  KMOX  KXOK  WSPO 
WTOP  WOL.  Agency  is  Weiss  & 
Geller,  Chicago. 


Close  Shave 

WHEN  recent  CBS  Screen 
Guild  Players  script  called 
for  sound  of  a  man  shaving, 
Harry  Essman,  sound  effects 
man  and  a  stark  realist,  de- 
cided easiest  way  to  put  it 
over  was  to  grow  a  beard  and 
shave  in  front  of  the  mike. 
And  that's  the  way  it  went 
over  the  air. 


MAGNETOPHON  NOW 
BEING  TESTED  IN  V.  S. 

UNCERTAINTY  surrounds  the 
present  situation  on  the  German 
Magnetophon,  about  a  dozen  of 
which  are  now  in  this  country.  The 
Magnetophon  is  the  tape  recorder 
captured  in  Germany  and  found  to 
be  far  superior  in  fidelity  to  any  re- 
corders in  use  in  the  U.S.  [Broad- 
casting, Sept.  3]. 

Further  information  on  the  sta- 
tus of  the  machines  and  what  is 
to  be  done  with  them  is  being  held 
up  by  the  fact  that  although  the 
machines  are  now  in  the  hands  of 
the  Signal  Corps,  one  of  them  being 
used  by  the  Signal  Intelligence  and 
Security  branch,  all  information 
on  such  equipment  is  now  being 
handled  by  the  captured  enemy 
property  branch  of  the  Dept.  of 
Commerce.  And  the  branch  is  so 
new  that  records  are  not  yet  ready. 


Symphony  Concerts 

WTNT  Pittsburgh,  FM  affiliate  of 
WWSW,  is  broadcasting  its  third 
season  of  concerts  by  the  Pitts- 
burgh Symphony  Orchestra,  Fri- 
day at  8:30  p.m.  from  Syria  Mos- 
que. Commentary  is  handled  by  18- 
year-old  Michael  Marlow,  WWSW 
staff  announcer  and  U.  of  Pitts- 
burgh student.  As  a  high  school 
freshman,  he  covered  school  sports 
for  WHK  Cleveland  and  during 
summer  vacation  in  1943  was  news- 
caster and  announcer  of  WMRN 
Marion,  O.,  after  which  he  worked 
as  part-time  announcer  of  WJW 
Cleveland  during  his  junior  year. 


Farm  Set  Gain  Seen 

(See  story  on  page  18) 
RURAL  Electrification  Adminis- 
tration program,  under  which  some 
3,150,000  more  farms  would  be  pro- 
vided electrical  service,  would  put 
5,500,000  new  radios  on  American 
farms  in  the  next  five  years  ac- 
cording to  a  prediction  made  Oct. 
25  by  the  Radio  Manufacturers 
Assn.  The  prediction  is  based  on 
RE  A  plans,  which  require  approval 
of  Congress  as  well  as  appropria- 
tion of  vast  funds.  The  1940  census 
showed  2,600,000  electrified  farms 
in  1940,  with  90%  (2,340,000)  hav- 
ing sets,  according  to  RMA.  Since 
many  of  the  sets  now  in  use  may 
need  replacement,  RMA  says  the 
3,150,000  farms  with  their  new  sets 
plus  replacements  will  mean  5,500,- 
000  new  radios  on  farms  in  1950. 


'PORTIA'  LEADS  ALL*M 
DAY  NET  PROGRAMS  1 

FAVORITE  daytime  network  com- 
mercial program  with  radio  lis- 
teners is  Portia  Faces  Life,  accord- 
ing to  the  October  Daytime  Report 
issued  last  week  by  C.  E.  Hooper 
Inc.,  which  rated  the  program  8.6. 
Other  leaders  are:  When  a  Girl 
Marries,  8.0;  Big  Sister,  7.6; 
Breakfast  in  Hollywood  (Kellogg), 
7.6;  Helen  Trent,  7.1;  Stella  Dal- 
las, 7.1 ;  Our  Gal  Sunday,  7.0 ;  Kate 
Smith  Speaks,  7.0;  Young  Widder 
Brown,  6.8;  Breakfast  in  Holly- 
wood (P  &  G),  6.7. 

Average  daytime  sets-in-use  is 
17.1,  an  increase  of  2.1  from  Sep- 
tember, and  2.3  more  than  October 
1944.  Average  rating  is  4.3,  up  bj*. 
0.2  from  the  last  report  and  the 
same  as  a  year  ago.  Average  day- 
time available  audience  is  70.8, 
down  0.2  from  September  and  up 
1.1  from  October  of  last  year. 

Highest  sponsor  identification  in- 
dex, 77.8,  went  to  Breakfast  in 
Hollywood  (Procter  &  Gamble). 
Tom  Mix  had  the  most  listeners 
per  set;  Grand  Central  Station, 
the  most  women  per  set;  John  W. 
Vandercook,  the  most  men;  Terry 
and  the  Pirates,  the  most  children. 


Truman  Speaks  Tuesday 

PRESIDENT  Truman  will  speak 
over  all  networks  at  10  p.m.  EST 
Tuesday  (Oct.  30)  on  the  Govern- 
ment's reconversion  wage-price  pro- 
gram, he  announced  last  Thursday 
at  a  White  House  news  conference. 
His  talk  is  expected  to  take  about 
30  minutes. 


Royall  Nominated 

BRIG.  GEN.  Kenneth  C.  Royall, 
member  of  the  board  and  execu- 
tive committee  of  WGBR  Golds- 
boro,  N.  C,  last  week  was  nomi- 
nated by  President  Truman  to  be 
Undersecretary  of  War  to  fill  the 
vacancy  created  when  Undersecre- 
tary Patterson  became  Secretary. 
Gen.  Royall,  member  of  Royall, 
Gosney  &  Smith,  Goldsboro,  law 
firm,  took  a  leave  of  absence  to  go 
on  active  duty  with  the  War  Dept., 
Washington.  His  firm  has  been 
legal  representative  of  WGBR 
since  it  was  founded. 


WTR  Y 

TROY,  NEW  YORK 

980  KC  •  1000  W 
ASSOCIATED  WITH 
WSYR     WELI  WKNE 

Representatives : 

PAUL  H.  RAYMER  CO. 


Page  92    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


m 


stlouse  'Liberals'  Lead  Fight 
Against  ?Un-American'  Group 


DECLARING  action  of  the  House 
Un-American  Activities  Commit- 
tee in  requesting  scripts  of  cer- 
tain radio  commentators  was,  in 
itself,  "Un-American",  the  so- 
called  "liberals"  in  the  House  last 
week  led  a  fight  against  the  com- 
mittee, using  the  radio  incident 
as  a  basis  for  attacks. 

When  the  smoke  of  battle  had 
cleared,  eight  Congressmen  and 
one  Congresswoman  had  de- 
nounced the  committee  and  called 
for  "freedom  of  the  air"  and  three 
Congressmen  had  defended  the 
committee. 

Charges  of  "Communist"  and 
"native  Fascist"  were  hurled  back 
and  forth  as  Speaker  Rayburn 
(D-Tex.)  attempted  to  keep  order. 
Loud  applause  from  a  group 
on  the  floor  and  a  large  segment 
of  the  gallery  greeted  stinging  re- 
marks by  Rep.  Emanuel  Celler 
(D-N.Y.)  who  recently  introduced 
a  bill  that  would  make  radio  a 
public  utility  [Broadcasting,  Oct. 
15]. 

"This  Committee  has  gotten  off 
to  a  false  start  by  singling  out  for 
investigation,  broadcasters  who 
can  be  labeled  liberal  and  ignoring 
those  of  ultra-reactionary  caste," 
declared  Rep.  Celler.  His  assertion 
that  "specific  scripts"  have  been 
"supenaed"  of  Cecil  Brown,  Mu- 
tual; Johannes  Steel  and  Sidney 
Walton,  WHN  New  York;  Wil- 
liam S.  Gailmor,  WJZ;  Raymond 
Swing,,  American;  J.  Raymond 
Walsh,  WMCA  New  York,  and 
Hans  Jacob,  WOV  New  York, 
brought  from  Rep.  Thomas  (R- 
N.  J.),  a  committee  member,  a  de- 
nial that  any  scripts  had  been 
subpenaed.  He  said  they  were 
"requested". 

"Strangely  enough,  anti-laborites 
and  reactionaries  like  Rupert 
Hughes  and  the  vicious  Upton  Close 
and  the  unctuous  and  pontifical  H. 


for 

CALIFORNIA 

Regional  coverage 
it's 

UNIVERSAL 

•  • 

For  the  San  Francisco  area 

KSFO 

•  • 

For  the  Los  Angeles  area 

KPAS 

•  • 

For  Information  write 

UNIVERSAL  BROADCASTING  CO. 
6757  Hollywood  Blvd. 
Hollywood 

1    Nob  Hill  Circle 
San  Francisco 


V.  Kaltenborn  and  the  caustic  Bill 
Cunningham  and  others  of  their  ilk 
apparently  are  not  to  be  bothered," 
declared  Rep.  Celler. 

Rep.  Coffee  (D-Wash.)  took  up 
the  cudgel  and  declared  that  the 
National  Assn.  of  Manufacturers 
controls  the  air  waves.  "The  fact 
of  the  matter  is  that  there  is 
freedom  of  the  air  only  to  those 
who  can  pay  for  it,"  he  as- 
serted, "and  who  are  willing  and 
able  to  maintain  their  'in'  with  the 
broadcasting  systems  at  a  terrific 
cost."  He  charged  that  sponsored 
commentators  broadcast  "propa- 
ganda" for  the  NAM  in  the  guise 
of  news  and  that  "apparently 
harmless  series  of  programs,  de- 
signed for  the  entire  family,  are 
full  of  plugs  for  the  NAM's  in- 
terpretation of  the  news." 

"I  charge  there  are  pitifully  few 
really   independent  commentators 
left  on  our  NAM-dominated  Ameri- 
can air  waves,"  said  Rep.  Coffee. 
Patterson  Speaks 

Rep.  Patterson  (D-Cal.),  who 
wired  the  commentators  whose 
scripts  had  been  requested  as  well 
as  several  others  [Broadcasting, 
Oct.  22],  offering  his  "support," 
told  his  colleagues  that  if  the 
Un-American  Committee  could  in- 
vestigate radio  scripts  "it  can  also 
review  the  press  and  those  scripts 
prepared  by  candidates  of  the 
Democratic  and  Republican  par- 
ties." 

Rep.  DeLacy  (D-Wash.)  charged 
the  "Rankin  Committee  is  setting 
itself  up  as  a  Congressional  radio- 
thought  police." 

Rep.  Rankin  (D-Miss.),  rank- 
ing Majority  member  of  the  Com- 
mittee, defended  the  staff's  actions 
in  requesting  the  scripts. 

Rep.  Marcantonio  (D-N.Y.)  de- 
clared that  "America  is  in  danger 
from  those  who  would  suppress 
freedom  of  thought  and  freedom  of 
expression."  Rep.  Helen  Gahagan 
Douglas  (D-Cal.)  said:  "If  a  Con- 
gressional committee  is  allowed  to 
dictate  what  a  man  may  say  by 
frightening  and  intimidating  the 
sponsors  of  liberal  radio  commen- 
tators so  as  to  cause  their  removal 
from  the  air  ways,  it,  too,  strikes 
at  the  very  foundation  of  our  de- 
mocracy." 

Meanwhile  the  radio  division  of 
the  Independent  Citizens  Commit- 
tee of  the  Arts,  Sciences  and  Pro- 
fessions, of  which  Norman  Corwin 
is  division  chairman,  unanimously 
adopted  a  joint  statement  of  20  na- 
tional and  local  educational,  frater- 
nal, civic,  political  and  trade  union 
organizations  Oct.  24  to  abolish 
the  House  Committee  on  Un-Ameri- 
can Activities.  According  to  the 
statement  issued  by  the  various 
organizations,  the  committee  is 
aiming  to  establish  Fascism  in 
America  through  its  drive  against 
the  freedom  of  the  radio  and  film 
industries,  and  its  threat  against 
newspaper  columnists. 


AT  OPENING  of  demonstration  of 
intra-store  television  at  Gimbel's, 
Philadelphia,  are  (1  to  r)  Bernard 
Gimbel,  president,  Gimbel's  Inc.; 
Frank  M.  Folsom,  executive  v-p 
in  charge  of  RCA  Victor  divi- 
sion; Arthur  C.  Kaufmann,  ex- 
ecutive head  of  Gimbel's,  Philadel- 
phia. In  background  is  theme  piece 
of  five  TV  window  displays. 


Gimbel's  and  RCA 
Undertake  TV  Test 

FIRST  store-wide  television  stat- 
tion  was  opened  Oct.  23  by  Gimbel's 
Department  Store,  Philadelphia,  in 
cooperation  with  RCA-Victor,  Cam- 
den, for  a  preliminary  merchan- 
dising test. 

More  than  $175,000  was  spent  by 
Gimbel's  and  RCA  for  the  three- 
week  demonstration,  which  was  de- 
signed to  prove  television's  value 
as  an  informative  medium  for  shop- 
pers. Preview  demonstration  offers 
a  series  of  six  10-minute  skits  plug- 
ging different  departments  of  the 
store.  Many  articles  not  displayed 
on  counters  are  being  demonstrated 
by  video  to  test  its  effectiveness  in 
arousing  interest. 

RCA  engineers  supervised  con- 
struction of  a  complete  studio  and 
control  facilities  in  the  store  audi- 
torium. Television  stage  measures 
50  by  60  feet.  With  auditorium 
accommodating  500  persons,  and 
20  telesites  set  up  through- 
out the  store,  approximately  1,000 
persons  can  see  television  in  pro- 
duction or  on  receivers  every  half- 
hour  under  present  plan.  Three  of 
the  20  receiver  screens  measure  16 
by  21  1/3  inches,  and  the  rest  are 
about  seven  by  nine  inches.  Shows 
are  produced  under  direction  of 
Gerry  Simpson  of  NBC's  tele- 
vision staff,  and  Joe  Jenkins,  using 
professional  models  and  actors. 

Officials  said  the  demonstration 
will  serve  as  a  test  pattern  for  simi- 
lar wide-scale  video  projects  to  be 
presented  by  RCA-Victor. 


Dodge  to  Palmer  Co. 

FRED  DODGE,  in  the  program 
and  sales  departments  of  WKRC 
Cincinnati  for  three  years,  has  re- 
signed, effective  Nov.  5  to  become 
radio  director  of  the  Fred  A.  Pal- 
mer Co.,  Cincinnati  advertising  and 
radio  consultant.  Mr.  Dodge's  ex- 
perience in  radio  includes  program 
director  of  WBAL  Baltimore,  pro- 
gram director  and  assistant  man- 
ager of  WFIL  Philadelphia,  and 
association  with  N.  W.  Ayer  & 
Son  and  Ward-Wheelock  advertis- 
ing agencies.  The  Palmer  Co.  was 
organized  May  1,  of  this  year. 


DUNTON  WILL  HEAD 
GOVERNORS  OF  CBC 

A.  DAVIDSON  DUNTON,  Mon- 
treal, has  been  appointed  first  full 
time  chairman  of  the  board  of 
governors  of  the  Canadian  Broad- 
casting Corp.,  it  was  announced 
Oct.  23  in  the  House  of  Commons, 
Ottawa,  by  Finance  Minister  J.  L. 
Ilsley.  Dunton,  33  years  old,  has 
been  general  manager  of  the  gov- 
ernment's Wartime  Information 
Board,  to  which  he  was  loaned  by 
the  Montreal  Standard  of  which 
he  was  editor. 

As  fulltime  chairman  of  the 
CBC  he  will  receive  $15,000  a  year 
as  recommended  by  the  last  Parlia- 
mentary Committee.  He  takes  office 
Nov.  15,  succeeds  parttime  chair- 
man Howard  B.  Chase,  grand  chief 
engineer  of  the  Brotherhood  of 
Locomotive  Engineers  of  Canada. 
He  will  be  responsible  with  the 
board  of  governors  to  Revenue 
Minister  J.  J.  M"Cann,  and  will 
be  over  general  manager  Dr.  Aug- 
ustin  Frigon. 


Dyke  Makes  News 

COL.  KEN  R.  DYKE,  prewar  pro- 
motion director  of  NBC,  now  chief 
of  the  Army's  civil  information 
and  education  section  in  Tokyo, 
made  front  pages  last  week  when 
he  cracked  down  on  the  Japanese 
press  and  radio  for  failing  to  do 
a  conscientious  news  job. 


■6 

| 


farming  is  tops 
in  WSAM'S 
triple  market! 

SAGINAW,  MICHIGAN 
BAY  CITY,  MICHIGAN 
MIDLAND,  MICHIGAN 


The  tri-city  area  dominated  by 
WSAM,  although  rich  and  vital 
industrially,  remains  primarily  ag- 
ricultural. City-wise  farmers  who 
recognize  a  good  thing  when  they 
hear  it,  keep  their  radios  tuned 
to  WSAM  for  up-to-the-minute 
news  and  entertainment:  country- 
wise  advertisers  reach  this  respon- 
sible, responsive  audience  quickest 
with  WSAM's  cover- 
age. WSAM  SELLS 
Saginaw,  Bay  City, 
Midland,  and  all 
points  between. 


NORTHEASTERN  MICHIGAN'S  ONLY 
NBC  STATION 


SAGINAW  BROADCASTING  COMPANY 
610  Eddy  Bldg.  Saginaw,  Michigon 

NATIONAL  REPRESENTATIVE— 
HEADLEY  .  REED  CO. 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  93 


Somervell  Praises  War  Developments 
Of  Broadcasting  in  Report  for  Year 


WARTIME  developments  of  radio 
are  given  ample  praise  by  Com- 
manding General  Brehon  Somer- 
vell of  the  Army  Service  Forces  in 
his  report  for  the  fiscal  year  1945 
to  Undersecretary  of  War  Patter- 
son and  Gen.  Marshall. 

Quoting  the  "brash  and  boast- 
ful" slogan  of  ASF,  "The  impossible 
we  do  at  once  .  .  .  the  miraculous 
takes  a  little  longer,"  Gen.  Somer- 
vell said  .  .  .  "Thanks  to  the  magic 
eye  of  radar,  able  to  penetrate 
night  and  fog,  we  had  miracle 
number  one."  Another  miracle,  he 
said,  was  the  "VT  fuse". 

"The  Army  communications  net- 
work, with  telephone  and  teletype, 
telegraph  and  radio  tied  together 


the  cities  of  the  world,  linking  all 
the  continents  and  all  our  secret 
outposts  in  Greenland  and  on  the 
Gold  Coast  and  in  the  Chinese 
hinterland,"  he  said.  "This  truly 
was  a  miracle  of  science  and  in- 
genuity and  organization  and  the 
will-to-succeed." 

The  Signal  Corps  made  full  use 
of  FM,  Gen.  Somervell  reported, 
stating  that  the  "early  adoption  of 
frequency  modulation  in  vehicles, 
tanks,  the  walkie-talkie,  the  handy- 
talkie  and  for  radio  relay  use  not 
only  increased  the  Army's  com- 
munications facilities  but  advanced 
the  art  and  utility  of  frequency 
modulation  communications  by 
many  years." 


SERVICE  DIRECTORY 


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RCA  COMMUNICATIONS,  INC  ! 
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Speech  Input  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C 
District  1640 


"GEARED  TO  AM-FM  EXPANSION' 


Commercial  Radio  Equip.  Co. 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F  A  O  TRANSMITTING  TUBES 

Freeland  &  Olschner  Products,  Inc. 

611  Baronne  St.,  New  Orleans  13,  La. 

Raymond  4756 
High  Power  Tube  Specialists  Exclusively 


SOUND  EFFECT  RECORDS 

6EMETT-SPEEDY-Q 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 

IFritt  For  Detaih 

CHARLES  MICHELSOrV 

«7  W.  44th  St.         New  York,  N.  V. 


The 

Robert  L.  Kaufman 

Organization 
Technical  Maintenance.  Coaitnetiea 
Supervision   and  Business  Service* 
for  Broadcast  Stations 

■•        Washington  4,  D.  C. 
District  2292 


FREQUENCY  MEASUREMENTS 

One  of  the  beat  equipped  monitoring 
stations  in   the  nation 

STANDARD 

Measuring  &  Equipment  Co. 
Phones  877-2652  Enid,  Okla. 

Since  1939 


KLUGE  ELECTRONICS  CO. 

Commercial  &  industrial 
Equipment 
1031  No.  Alvarado 
Los  Angeles  26,  Calif. 

Myron  E.  Kluge         Exposition  1742 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  * 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  1 1 ,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


BUY 
VICTORY 
BONDS 


CHARLES  MICHELSON 

67  W.  44th  St.,  N.Y.18.  MU  2-3376-51*8 


Dim  Lights  No  Bar 
To  New  Video  Tube 

RCA  on  Thursday  unveiled  its 
new  video  camera  tube,  the  "RCA 
image  orthicon,"  at  a  news  demon- 
stration in  New  York  that  showed 
the  tube's  ability  to  pick  up  and 
transmit  scenes  of  dimly  lit  inte- 
riors and  closeups  lighted  only  by 
a  single  candle  or  match. 

E.  W.  Engstrom,  research  direc- 
tor of  RCA  Labs.,  who  explained 
the  tube's  highly  complicated  con- 
struction and  operation,  said  it  is 
100  times  as  sensitive  as  the  icono- 
scope pickup  tubes  presently  used 
in  video  cameras.  Meade  Brunet, 
general  manager,  Engineering 
Products  Division,  RCA  Victor, 
which  will  manufacture  cameras 
containing  the  tubes,  said  these 
should  be  ready  for  delivery  to 
video  broadcasters  in  about  six 
months. 

Hailing  the  image  orthicon  as 
the  "Aladdin's  lamp  of  television," 
John  F.  Royal,  NBC  vice-president 
in  charge  of  television,  said  the 
"new  instrument,  which  is  easily 
portable  and  suitable  for  use  in 
every  field  of  television,  opens  new 
vistas  that  challenge  the  imagina- 
tion. It  assures  television  of  24- 
hour  coverage,  in  daylight,  twi- 
light or  moonlight  —  in  good 
weather  and  in  bad." 


WORK  IS  TEMPORARW 
AFRS  COMMANDANT 


OWl  WILL  EXPIRE 
OFFICIALLY  OCT.  31 

OFFICE  OF  WAR  INFORMA- 
TION is  scheduled  to  expire  offi- 
cially at  the  close  of  business 
Wednesday,  Oct.  31,  two  months 
earlier  than  provided  by  President 
Truman's  executive  order  of  early 
September,  according  to  Neil  Dai- 
ton,  acting  director.  Mr.  Dalton 
will  ask  President  Truman  for  re- 
lease to  accept  appointment  in  the 
State  Dept.  Interim  Foreign  Eco- 
nomic &  Liquidation  Service,  which 
was  created  last  Monday. 

Secretary  Byrnes,  in  creating 
the  foreign  liquidation  service, 
named  Thomas  B.  McCabe  as  Spe- 
cial Assistant  Secretary  and  For- 
eign Liquidation  Commissioner.  Mr. 
Dalton  will  become  Mr.  McCabe's 
assistant,  remaining  with  the  State 
Dept.  about  six  months,  then  re- 
turning to  Louisville,  where  he  is 
on  leave  as  assistant  to  the  presi- 
dent of  the  Courier-Journal  and 
Times. 


Acrobat  Video  Approved 

TELEVISION  department  of  Ruth- 
rauff  &  Ryan,  Chicago,  announced 
last  week  that  the  Acrobat  Shoe 
Co.  video  show,  Amazing  Adven- 
tures of  Tumblin'  Tim  has  been 
approved  by  WBKB  Chicago,  and 
will  be  telecast  at  3  p.m.,  Nov.  28. 
Fran  Harris,  R  &  R  television  di- 
rector is  conducting  a  talent  search 
for  a  small  boy  to  take  the  title 
role,  with  a  girl  for  the  part  of 
Flyin'  Flo.  The  juvenile  program 
will  be  the  first  of  its  kind  on 
WBKB. 


Col.  Lewis 


LT.-COL.  THOMAS  H.  A.  LEWIS, 
commandant  of  Armed  Forces  Ra- 
dio Service,  Los  Angeles,  has 
been  relieved  from  active  service 

[BR  O  A  DCASTING, 

Oct.  22].  Major 
Martin  H.  Work, 
AFRS  executive 
officer,  has  been 
named  command- 
ant pending  as- 
signment of  a 
regular  Army  of- 
ficer who  will 
carry  on  AFRS 
peacetime  work. 
Col.  Lewis  was 
commissioned  major  in  May  1942*" 
and  began  foundation  of  AFRS 
in  January  1943.  His  overseas  duty 
included  missions  in  Alaska  and 
European  theater.  Under  his  super- 
vision an  international  network  of 
overseas  Army  and  Navy  radio  sta- 
tions has  been  established.  Besides 
servicing  these  outlets  with  short- 
wave programs,  de-commercialized 
broadcasts  and  specially-built  pro- 
grams AFRS  has  supplied  tran- 
scriptions to  Navy  surface  and 
undersea  ships.  Prior  to  being  com- 
missioned, Col.  Lewis  was  Holly- 
wood vice-president  in  charge  of  ra- 
dio production  for  Young  &  Rubi- 
cam  Inc.,  and  vice-president  of 
George  Gallup  Audience  Research 
Inc.  He  will  continue  to  serve  as 
AFRS  consultant,  but  future  ci-  j 
vilian  plans  were  not  announced. 

Maj.  Work,  newly  appointed 
commandant,  was  assigned  chief  of 
broadcast  service  section  of  AFRS 
in  August  1943,  after  completing 
radio  mission  for  North  Africa  and 
the  Middle  East.  He  became  AFRS 
executive  officer  in  May  1944.  Prior 
to  entering  service,  he  was  expert 
consultant  for  Secretary  of  War, 
and  at  one  time  writer-producer  of 
Tay  Garnett  Productions,  Holly- 
wood. 


Page  94    •    October  29,  1945 


Auto  Workers  President 
Praises,  Criticizes  NAB 

NEW  NAB  broadcasting  standards 
adopted  last  summer  brought  praise 
last  week  from  R.  J.  Thomas, 
president  of  the  CIO  United  Auto 
Workers  in  a  letter  to  President 
Justin  Miller  of  the  NAB.  Mr. 
Thomas  wrote  that  the  standards 
allow  wider  freedom  of  speech,  but 
he  added  four  grounds  for  criti- 
cism based  on  protection  of  labor's 
air  rights. 

Criticism  was  based  on  fear  the 
standards  might  strangle  docu- 
mentary programs  if  rigidly  in- 
terpreted; provision  banning  un- 
fair attacks  on  industries,  profes- 
sions or  institutions  does  not  men- 
tion labor  unions;  no  clearcut 
statement  covers  right  to  reply  to 
attacks  nor  is  duty  to  provide  ade- 
quate time  for  public  service  pro- 
grams recognized  clearly;  stand- 
ards fail  to  urge  use  of  Negro  and 
other  minorities  as  radio  actors 
and  do  not  discourage  perpetua- 
tion of  libelous  racial  stereotypes. 


BROADCASTING    •    Broadcast  Advertising 


i§ETS  AND  STATIONS 
^COVERING  NAVY  DAY 

'.FOUR  MAJOR  NETWORKS  and 
'■['most  New  York  local  stations  gave 
a"  complete  coverage  of  Navy  Day, 
t;  Oct.  27,  by  carrying  the  address 
^4 by  President  Harry  S.  Truman 
SG [from  Central  Park,  on-the-scene 
"'  lescriptions  of  the  President's  re- 
r'  l  view  of  the  fleet  in  the  Hudson 
ve  River.,  special  pickups  from  the 
e"  East  and  "West  coasts,  description 
■d-  -of  the  commissioning  of  the  new 
II  Navy  carrier  Franklin  Delano 
a!  Roosevelt  at  the  Brooklyn  Navy 
f-  Yard,  and  other  special  "broadcasts, 
ill  Talks  and  guest  appearances  on 
S  (programs  of  outstanding  Navy 
;.!  officers  and  authorities  were  fea- 
;;f  , tared  by  networks  and  stations  as 

ja  part  of  their  observance. 
5  ]  Programs  with  tributes  honor- 
ing the  Navy  -were  carried  by  in- 
dividual stations.  WNEW  New 
York  had  Navy  music  on  nearly 
all  programs  throughout  Navy 
Day,  and  presented  quarter-hour 
broadcast,  Famous  First  Facts 
About  the  Navy.  WNYC  New 
Yt>rk  "had  an  on-the-spot  commen- 
tary of  the  President's  review  of 
the  fleet  by  a  staff  member  who 
was  recently  released  from  the 
Navy  after  serving  two  years  on 
five  carriers  of  the  Pacific  fleet, 
Harold  Halpern. 

WNBT,  NBC  video  station, 
broadcast  President  Truman  as  he 
spoke  from  Central  Park,  and 
made  films  of  'ceremonies  high- 
lighting the  day,  which  were  pre- 
sented that  evening.  CBS  previ- 
ously televised  arrival  of  fleet  and 
took  pictures  from  a  blimp  of  the 
arrival  of  the  Missouri,  but  did  no 
actual  coverage  of  Navy  Day  pro- 
ceedings. 


IGNORING  DEMANDS, 
BALDWIN  DECLARES 

(See  letter  on  page  29) 
FCC  ACTION  in  granting  64  con- 
ditional FM  licenses  without  hear- 
ings "ignores  the  demands  of  many 
individuals  and  organizations  for 
great  caution,"  C.  B.  Baldwin  ex- 
|  ecutive  vice-chairman  of  the  Na- 
I  tional  Citizens  Political  Action 
Committee  declared  in  a  telegram 
sent  Oct.  24  *o  Paul  Porter,  FCC 
['  (chairman.  "We  are  particularly 
alarmed,"  Mr.  Baldwin  said,  "over 
the  granting  of  licenses  to  com- 
panies affiliated  -with  or  controlled 
by  newspapers,  fearing  that  this 
monopoly  in  many  communities  of 
the  media  for  disseminating  pub- 
lic information  and  opinions  is  a 
grave  threat  to  effective  freedom 
of  speech  and  press." 

Wire  followed  "by  iwo  weeks'  is- 
suance of  an  MCPAC  report  on 
broadcasting  recommending  con- 
gressional and  commission  action 
to  safeguard  the  people's  right  to 
the  air." 

|  No  comment  from  the  commission 
was  forthcoming  on  Mr.  Baldwin's 
telegram.  Chairman  Porter  was  ab- 
sent from  his  office,  having  left 
Wednesday  for  speaking  engage- 
ments in  "Cleveland  and  Louisville. 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineers 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Preas  Bids-  W«h,  D.  C 


GEORGE   C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Blag.  District  8456 

Washington,  0.  C. 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.      •      NATIONAL  6513 

Washington   4,  D.  C. 


MAY,  BOND  &  ROTHROCK 

CONSULTING  RADIO  ENGINEERS 
★     *  * 

1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.       •       Republic  3984 


HERBERT  L.WILSON 

and  associates 
Consulting  radio  Engineers 
am  fm  television  facsimile 

1018  Vermont  Ave.,  N.Vi,  W»swn«to«  3.0.0. 

NATIONAL  7161  " 


GOMER   L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfield  9089 

College  Park,  Md. 


Equipment  Engineering  Co. I 

£M«meeRm«  9  Ihstallatiohs  Or 

Radio  Stations 
1458  Main  Street     CouiiatA,  S.C. 


Ernest  J.  Vogt 
Consulting  Radio  Engineer 


2055  Garfias  Dr.       Sycamore  7-8839 

Pasadena,  California 


McNARY  &  WRATHALL 

CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  12*5 

Washington,  D.  C. 


Radio  Enginearing  Consultant. 
Fraquaney  Monitoring 


Commercial  Radio  Equip.  Co. 

•  International  BuIIdrng.  Washington,  D.  O. 
e  321  E.  Gregory  Boulevard,  Kansas  City,  Mo. 
e  Cross  Roads  of  the  World,  Hollywood,  Cat'* 


JOHN  BARRON 

Consulting  Radio  Engi 


Specializing  in  Broadcast  and 
Allocation  Engineering 

Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      e      District  8215 

Washington  4,  D.  C. 


g<tto  U/  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2455 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW- j 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


KEAR  8C 

KENNEDY 

Consulting 

Radio  Engineers 

Albee  Building 

REpublic  1951 

Washin 

gton,   D.  C. 

PAUL  60DLEY  CO. 

CONSULTING  RAO  10  ENGINEERS 

MONTCLAIR.  N.  J. 

MO 2-7659  


RING  8i  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 
Munsey  Bldg.    •    Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL   A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W..  Washington  5.  D.  C 
Decatur  1234 


Frank  H.  Mcintosh 
Consulting  Radio  Engineers 
710  14th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


WORTH  IN  GTON  C.  LENT 
Consulting  Engineers 


INTERNATIONAL  BLDG 
1319  F  STREET  N  W 


WASH..  O.  C 
DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


UNIVERSAL  RESEARCH  LABORATORIES 


00UGLAS  5380 


Advertising  Deadline  for 

1946  YEARBOOK 

December  1,  1945 


BROADCASTING    *    Broadcast  Advertising 


October  29,  1945    •     Page  95 


i — Classified  Advertisements- 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Wanted — Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education    and    experience.    Box  661, 

BROADCASTING.  

Continuity  writer -experience.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 
Wanted — Commercial  manager  250  watt 
station  in  excellent  market  with  dual 
coast  to  coast  network  affiliation.  Salary 
plus  bonus.  Box  249,  BROADCASTING. 
Wanted — First  class  radiotelephone  oper- 
ator for  station  going  5  kw  soon.  Some 
experience  desirable,  send  references 
and  qualifications  in  first  letter.  This 
is  not  a  temporary  position.  Box  287, 

BROADCASTING.  

Wanted — A  woman  (preferably)  who 
through  experience  can  handle  com- 
mercial traffic  and  availabilities  for 
large  middlewestern  station.  Amiable 
surroundings  in  city  noted  for  living  at 
its  best.  Station  has  national  reputation 
for  its  clean  commercial  policies.  Send 
your  complete  background  to  Box  317, 

BROADCASTING.  

Eastern  territory  for  selling  radio's  top 
western  and  other  syndicated  tran- 
scribed libraries — nationally  promoted 
and  long  established  with  station,  agen- 
cies and  advertisers.  Salary,  commission 
and  necessary  expenses.  Complete  de- 
tails of  your  qualifications  will  be  kept 
in  strictest  confidence.  Write  Box  318, 

BROADCASTING.  ___ 

Chief  engineer  for  progressive  local  sta- 
tion in  east.  Network  affiliated  and  FM 
pending.  State  all  first  letter  experience, 
education,  salary  desired.  Want  man  for 
regular  shift  and  maintenance.  This  is 
good  spot  for  an  ambitious  person  not 
afraid  of  work  with  top  pay.  Box  326, 

BROADCASTING.  

Announcer  wanted.  Texas  station.  Tell 

all.  Box  334,  BROADCASTING.  

Engineer  first.  Give  history.  Texas  sta- 
tion.  Box  335,  BROADCASTING.   

Chief  engineer — Available  Jan.  for  local 
New  England  station.  Make  first  letter 
complete.   Confidences    respected.  Box 

337,  BROADCASTING.  

Announcer— ABC  Virginia  local  needs 
good  experienced  announcer.  Must  be 
able  to  handle  controls  and  do  good 
selling  announcing.  Tell  all  first  letter. 
Reply  Box  355,  BROADCASTING. 
50,000  watt  station  wants  at  once  ex- 
perienced,  organized  western  or  hillbilly 
unit.  Permanent  job.  Must  contain  extra 
good  male  vocal  trio.  Drifters  not  want- 
ed. Proof  of  previous  satisfactory  per- 
formance required.  Send  complete  de- 
scription of  available  unit  with  picture 
and  transcription,  and  price.  Box  370, 

BROADCASTING.   

Chief  announcer  wanted  by  western  sta- 
tion in  college  town  of  25,000.  Must  be 
capable  of  doing  M.C.  work  in  local 
theater,  man-on-the-street  programs 
and  descriptive  broadcasts.  Write  wage 
required,  etc.  to  Box  373,  BROADCAST- 
ING^  

Network  station  in  large  Georgia  city 
adding  to  its  staff  has  opening  for  ex- 
perienced announcer.  Man  with  ad  lib 
talents  preferred.  Excellent  opportunity 
to  join  congenial  staff  of  outstanding 
progressive  station.  No  board  or  copy 
work.  $50.00  per  week.  Box  374,  BROAD- 

CASTING.  

Wanted — Operators,  announcers,  engi- 
neer, script  writer  for  new  250  w  AM 
station  in  Rocky  Mountain  area.  Be- 
sides ideal  working  conditions  there  is 
low  cost  of  living,  hunting,  fishing. 
Please  state  name,  citizenship,  back- 
ground and  send  snapshot  if  possible. 

Box  375,  BROADCASTING.  

Wanted — Two  first  class  transmitter 
operators  by  new  250  watter  in  western 
Penna.  State  salary  requirements  and 
previous  experience.  Expansion  program 

planned.  WD  AD,  Indiana,  Penna.  

Wanted— Experienced  radio  bookkeeper. 
Preferably  one  now  residing  in  or  near 
California.  Must  have  first  class  charac- 
ter and  references.  Give  full  details 
in  first  letter.  Excellent  opportunity 
with  good  salary.  Write  Mr.  Paul  L. 
Dodd,  c/o  KFMB,  San  Diego,  Calif. 


Help  Wanted  (Cont'd) 

Announcer — Permanent  position  for 
man  with  well  rounded  experience 
commercials,  news,  control  board.  Good 
salary  plus  opportunity  for  talent  fees. 
Send  transcription,  detailed  experience 
and  expected  earnings  to  Clarence 
Games,  WSAV,  Savannah,  Ga. 

An  unusually  successful  station  is  in- 
terested in  securing  a  high  type  time 
salesman.  A  man  fitted  by  disposition 
and  character  to  help  maintain  this 
station's  enviable  reputation  is  desired. 
Written  applications  will  be  considered 
in  order  of  receipt  and  completeness  of 
information  contained.  No  phone 
pitches,  please.  WTOL,  Toledo. 

Veteran  preferred  for  combination  oper- 
ator-announcer newspaper  operated  250 
watt  RCA  equipped  station.  First  class 
license  wanted  but  lower  will  do.  Salary 
open  in  line  with  living  costs  here. 
Single  man  would  find  less  difficulty 
with  housing  problem.  KRJF,  Miles  City, 
Montana. 

Wanted — sales  manager — Sales  and  su- 
pervisor, installation  FM  transmitter 
equipment,  middlewest  territory,  head- 
quarters Chicago.  Excellent  connection 
for  engineer  with  proper  background 
and  personality.  Full  details  by  letter 
for  interview.  R.  E.  L.  Equipment  Sales, 
Inc.,  612  N  Michigan  Ave.,  Chicago  11, 
m.  

Sales  engineer,  first  class  license,  AM  & 
FM  experience.  Must  have  ability  to  sell 
and  install  or  supervise  complete  broad- 
cast station.  Must  be  familiar  with  FCC 
regulations  for  filing  C.  P.  applications. 
This  is  a  new  permanent  position  with 
excellent  future.  Box  384,  BROADCAST- 
ING. 

Copywriter — man  or  woman — by  estab- 
lished agency.  If  you  are  experienced  in 
writing  commercial  and  retail  copy,  and 
not  satisfied  with  your  present  setup, 
this  is  your  opportunity.  It  will  pay  you 
to  write  us,  giving  experience,  age,  salary 
desired.  IncH'de  samples.  Box  393, 
BROADCASTING. 

Live  wire  New  York  State  network  sta- 
tion has  opening  for  an  experienced 
announcer.  Excellent  salary,  plus  talent 
opportunities.  Send  qualifications  and 
audition  transcription  to  Box  366, 
BROADCASTING. 

Radio  engineering  assistant  —  Young 
man,  preferably  engineering  graduate, 
for  work  with  long  established  firm  of 
radio  consultants.  Mathematical  and 
practical  broadcast  experience  desirable. 
Will  train  man  with  promising  qualifi- 
cations. Residents  near  Washington, 
D.  C.  preferred  altho  will  consider  all 
qualified  applicants.  Give  experience 
and  full  details  first  letter.  Box  395. 
BROADCASTING.  

Situations  Wanted 

Discharged  veteran — One  year  announc- 
ing experience.  Specialize  in  news  and 
sports.  Can  handle  control-room  and 
turntable.  21  years,  married.  Go  any- 
were  TJ.  S.  Box  312,  BROADCASTING. 

Navy  veteran — Holder  of  first  class  ra- 
diotelephone license.  Radio  and  electric- 
al graduate  of  technical  school.  Twelve 
years  in  radio.  Broadcasting,  servicing, 
police  radio,  aircraft  radio,  marine  radio. 
Prefer  position  in  Washington,  D.  C. 
Box  313,  Broadcasting. 


Announcer  Wanted 

0  Southern  regional  sta- 
tion. CBS  affiliate.  Address 
BOX  382,  BROADCASTING. 


Situations  Wanted  (Cont'd) 

Former  New  York  record  jockey  and 
master  of  ceremonies.  Personality  shows. 
No  staff  announcing.  $100.00  per  week, 
plus  commercials.  11  years  experience. 
A  two  hour  show  which  is  a  natural. 

Box  323,  BROADCASTING.  

Experienced  sports  announcer  available. 
Discharged  veteran.  College  graduate. 
Worked  big  ten  football  and  basketball 
games.  Desire  permanent  position.  Cap- 
able M.  C.  and  excellent  front  man.  Do 
staff  announcing,  have  sales  experience. 
Married.  Write  Box  325,  BROADCAST- 
ING;  

Announcer — Discharged  veteran,  3  years 
experience,  dependable,  desires  perma- 
nent position  middlewest  station.  Pres- 
ently employed,  available  immediately. 
Box  329,  BROADCASTING.  

Program  director,  six  years  experience 
administration  with  additional  back- 
ground news  editing,  writing,  broadcast- 
ing; preparation  commercial  and  sus- 
taining copy;  desires  executive  position 
east  in  AM,  FM,  Television  or  Educa- 
tional Radio.  Experience  resume,  audi- 
tion on  request.  Available  personal  in- 
terview New  York  City.  Box  344,  BROAD- 
CASTING^  

Engage  a  newscaster  with  voice  and  de- 
livery pleasingly  different  from  the  hoi 
polloi.  Actor-director-writer.  Currently 
program  director.  WBTD,  Admiralty 
Islands.  Honorable  Navy  discharge. 
Available  Dec.  1st.  Write  Box  341, 
BROADCASTING. 


Situations  Wanted  (Cont'd) 


Staff  announcer  and  newscaster  just 
discharged  from  Army  after  serving 
overseas  as  station  manager  for  AFRS 
station.  Civilian  experience:  2  years  as 
announcer.  Age  27,  married,  2  children. 
Prefer  position  on  west  coast,  but  will 
travel.  Box  345,  BROADCASTING. 


Topnotch  script  writer — Veteran,  pro- 
lific, wrote  over  500  network  dramatic 
shows.  Can  direct,  write  continuity, 
news.  Two  years  AFRS.  Desire  staff  job 
radio,  television,  agency.  Box  354, 
BROADCASTING. 

Studio  technician  with  first  class  li- 
cense. Leaving  major  network  to  make 
room  for  returning  service  man.  Avail- 
able December  1.  Box  356,  BROADCAST- 
ING. 

Experience  saves!  We  handle  every  de- 
tail of  that  station,  from  the  idea  in 
your  head  thru  "On  the  Air"  proced- 
ures. Box  357,  BROADCASTING. 


Announcer — Single,  22.  Two  years  ex- 
perience Chicago  station.  Three  years 
college.  Highest  references.  Anxious  to 
find  permanent  job.  Address  Box  358, 
BROADCASTING. 

Ex  Merchant  Marine  radio  operator,  30 
desires  position  preferably  in  broadcast 
station.  Six  years  experience  in  point 
to  point  telephone  and  telegraph, 
coastal  harbor  telephone  and  telegraph 
and  shipboard  radio  stations.  First  class 
telephone  and  telegraph  licenses.  Ref- 
ernces.  Box  359,  BROADCASTOING. 
My  asthma  forces  me  to  move  to  the 
sunny  southwest.  Anybody  in  that  di- 
rection need  a  production  or  program 
director  with  thorough  grounding  in 
music  and  drama?  Box  360,  BROAD- 
CASTING^  

Announcer  wants  opportunity  in  sta- 
tion producing,  writing,  developing  pro- 
grams. Experience,  single,  dependable. 
Best  of  references.  Box  361,  BROAD- 
CASTING.  

All  around  staff  announcer  specializing 
in  personality  platter  shows,  newscasts 
and  special  events.  Currently  with  NBC 
affiliate.  Looking  for  permanent  posi- 
tion with  chance  for  advancement. 
Ambitious,  sober,  dependable.  Available 
immediately.  Box  363,  BROADCASTING. 


7£  SCHOOL  4 
RADIO  TECHNIQUE 


NEW  YORK  •  CHICAGO 

America's  Oldest  School  Devoted ' 
Exclusively  to  Radio  Broadcasting* 

Comprehensive  Day  and  Evening 
Courses  in  all  phases  of  Radio 
Broadcasting  taught  by  Network 
Professionals.  Moderate  rates. 
For  Full  Details,  Request  Booklet  1. 


Station  executive,  now  employed,  de- 
sires managerial  post.  6  years  experi- 
ence all  phases  of  radio;  extensive 
sales  and  entertainment  production 
background;  married,  33.  Can  efficiently 
and  profitably  assume  complete  respon- 
sibility. Prefer  middlewest.  Box  364, 
BROADCASTING. 


Announcer  —  Experienced  newscaster. 
Man-On-The-Street,  record  mail  shows, 
and  remotes.  Married,  one  child.  Pre- 
fer large  city.  Box  365,  BROADCASTING. 


Young,  experienced  program  director- 
producer  interested  in  responsible  po- 
sition with  progressive  west  coast  or- 
ganization. Widely  travelled.  College. 
Married.  Ambitious  to  build  p  ermanent 
future.  Box  368,  BROADCASTING. 


Ex-flying  instructor  desires  announcing 
or  selling  position.  Some  training,  fan- 
voice  and  delivery.  Hold  restricted  per- 
mit. Box  368,  BROADCASTING. 


Serviceman  awaiting  November  dis- 
charge. Married,  one  child,  holds  first 
phone  ticket,  wants  job  in  Florida.  Ex- 
perience at  250  watt  station  as  an- 
nouncer-engineer. Two  years  on  Navy 
radio  Radar.  Robert  S.  Bower,  ART  1/c 
TJSNR,  c/o  Roy  K.  Jordan,  2923  S.  W. 
27th  Terr.,  Miami  33,  Fla. 


Available — Salesmen — sports  announcer. 
Doing  all  play  by  play  sports  and  regu- 
lar sport  shows.  All  shows  sold.  Have 
excellent  sales  record  in  one  of  coun- 
try's toughest  markets.  Box  369,  BROAD- 
CASTING. 


Young  woman.  College  graduate  wants 
continuity  writer  job  with  small  sta- 
tion. Has  background  experience  and 
training  in  writing,  control  operation 
and  direction.  Will  go  anywhere.  Box 

371,  BROADCASTING.  

Station-sales  manager  able  to  produce 
under  tough  post  war  conditions.  Naval 
officer  awaiting  December  1st  release. 
Ten  years  radio,  motion  picture  and  ad- 
vertising agency  experience.  Age  31,  mar- 
ried. Willing  to  invest.  It.  Comdr., 
John  Morgan,  TJSNR,  2505  North  Tripp 
Ave..  Chicago,  Illinois. 


Continuity-production  man  just  dis- 
charged. Interested  in  progressive  ra- 
dio station.  iy2  years  continuity  direc- 
tor 1000  watt  selling  station,  2  years 
Army  public  relations  programming, 
producing,  supervising  three  hours  var- 
ied programs  weekly.  Kent  Saunders, 
436  S.  Vine  St.,  Kewanee,  111. 


AVAILABLE 
Two  Man  Combination 

Can  handle  all  phases  of  radio 
production:  programming,  produc- 
ing and  directing. 
PLUS  bringing  to  your  network  or 
station  an  established  comedy 
team. 

PLUS  M.C.'ing  variety  and  musical 
shows. 

PLUS  experienced  competent  han- 
dling of  man-on-street  broadcasts. 
PLUS  bringing  new  ideas  to  audi- 
ence participation  shows. 
PLUS  directing,  producing  and  act- 
ing in  your  dramatic  presentations. 
PLUS  first  hand  covering  of  special 
events. 

PLUS  announcing  of  network  calibre. 
Both  of  these  men  have  a  complete 
educational  background.  Each  has 
had  6  years  experience  in  all  of 
the  above  phases  of  radio  having 
worked  with  key  network  stations 
and  large  metropolitan  independ- 
ents. They  can  develop  your  local 
programming  into  higher  Hooper 
and  Crosley  Ratings.  This  team, 
having  a  theatrical,  night  club  and 
U.  S.  Army  show  background  is 
capable  of  making  your  station  an 
integral  part  of  the  "in  person" 
entertainment  field  of  your  listen- 
ing radius.  Available  2  weeks  no- 
tice. Now  employed.  Prefer  west 
coast  or  metropolitan  area. 

BOX  381 
BROADCASTING 


Page  96    e    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


fe  "*  Situations  Wanted  (Cont'd) 
■tji  Young  man,  who  desires  to  start  in 
io,  radio — formally  of  U.  S.  Army  Air 
Kiji  Forces — has  announced  Naval  shows  at 
33.  Terminal  Island  In  Los  Angeles.  Good 
1.1'  personality,  clear  deep  voice.  Studied 
['announcing  1  year.  Took  Radio  Drama 
~  at  Los  Angeles  City  College  called  "Ra- 
*l  dio  Workshop".  Sings.  Desires  to  go 
^  ~  either  Florida,  New  York  or  anywhere 
Ie-  In  California.  Write  to :  Ted  LaGrosse, 
|  J 7128  Hollywood  Blvd.,  Hollywood,  Calif. 
JJ*  Technician — 2  years  commercial  com- 
~"  munications,  4  years  Army  Radar.  Spe- 
f  clalized  in  Radar  and  FM  Sitting.  27. 
=e;  November  discharge.  Prefer  west.  Lt. 
M  '  David  Scott,  c/o  Waltz,  242  East  19th 

-  St.,  N.  Y.  C.  

?  ;  Veteran — Experienced  first  class  radio 
'  'telephone  operator  and  control  room 

man.  Six  years — broadcast,  radar,  FM. 

-  .  26,  unmarried.  References.  Available 
s-  ■  after  Dec.  1,  Sgt.  John  W.  Nye,  21  Den- 
st  )s!ow  Rd.,  Glastonbury,  Conn.  

Announcer.  Discharged  officer,  29,  Grad- 
,  uate  University  Iowa  radio  school. 
'I]'.  Single,  sober,  reliable,  good  voice.  Prefer 
j  ( 'midwest.  Transcription,  photo  on  re- 
'  quest.  Don  Whited,  Ida  Grove,  Iowa. 
a  Announcer-operator  available.  Third 
{i  ;  class  ticket.  Experience  in  operation, 
e  i ,  announcing,  writing.  Prefer  southeast 
.  location.  Have  car  to  do  account  work. 
3    Married  and  want  to  settle  permanently. 

j  Transcriptions  and  references.  T/Sgt. 
-j  Ralph  Haskins,  Co.  "B",  Marine.  Bks., 

j  j  Klamath  Falls,  Oreg.  

1 1  Merchant  Marine  radio  officer,  15  years 
1  [  radio  experience,  including  4  years 
i  broadcast.  Have  first  class  telephone, 
first  class  telegraph  and  class  A  Ama- 
;  teur  licenses.  Desire  chief  engineer  to 
; !  one  kw,  will  accept  control  position 
'  I  higher  power.  Lt.  S.  Margolis,  U.S.M.S.. 
i  66U1  Blvd.  East,  West  New  York,  N.  J. 

Announcer:  Discharged  AAF  officer.  De- 
I  sires  permanent  starf  position  with  op- 
j  portunities.  One  year  AFRS  experience 
announcing  and  directing.  Married,  age 
I  25,  Lt.  Joseph  L.  Walsh,  5721  a  Etzel 

I  Ave.,  St.  Louis  12,  Mo.  

:  Operating,  copy,  news  writing,  or  com- 
bination Immediately  considered.  Any- 
where. 29,  married.  First  telephone,  sec- 
j  ond   telegraph   licenses.    Press  service 
manager,  teletype,  speedy  code.  Dossier 
'   on  request.  Wynn,  318  West  60th,  Los 

Angeles.  

Fighter  pilot  wants  to  get  his  feet  on 
the  ground  as  announcer-copy  writer 
with  progressive  middlewest  or  south- 
east station.  Married,  reliable,  with 
sound  radio  background.  Lt.  Joseph  F, 
Butler,  Box  236,  Chicago  Hgts.,  111. 
Veteran — One  year  thorough  training  In 
radio  broadcasting.  Desires  announcer's 
position  with  progressive  station.  Also, 
have  Navy  radio  sound  equipment 
training.  Age  20,  single,  of  good  health 
and  fully  reliable.  Charles  Sims,  4713 
[  W.  Belmont  Ave.,  Chicago,  Illinois. 

Writer-producer — Veteran,    23,  college 
I  graduate  with  degree  In  radio.  Before 
Army  produced  Ooler  and  Corwin  shows 
I  over  Columbia  station.  Experienced  in 
i  writing    commercials,    serials,  drama. 
Write  Marty  Schwartz,  66  Park  Ave., 

New  York  City.  

I   Marine — Honorable  discharge,  wants  an- 
nouncing position.  College,  26.  Personal 
appearance   shows.    Limited   mike  ex- 
perience. Good  personality.  Willing  to 
work  hard.  Salary  no  issue.  Cpl.  Wm, 
i   Dawson,  Ravenna  St.,  Hudson,  Ohio. 
i  Program  director  or  station  manager — 
I  Receiving  discharge.  Available  November 
1,  Twelve  years  experience.  Thorough 
j   background   programming,  production, 
continuity,  news  drama,  music,  station 
j   operations,    announcing    sales.  Desires 
New  York  City  station.  R.  N.  Druxman, 
12  West  56th  St.,  New  York,  N.  Y. 
News  editor,  three  years  experience  on 
50  kw  midwest  network  affiliate,  pro- 
ducer, writer  on  GI  shows,  wants  open- 
ing on  news  staff  5  kw  to  10  kw  mid- 
west station.  Write,  wire  Joe  Piatklewcz, 

115  E.  71st  St.,  Chicago,  111.  

Radio  news  executive,  newscaster;  war- 
foreign  correspondent  Europe-Mexico- 
Pacific;  Purple  Heart  Marine;  young, 
topnotcher,  now  earning  $6500.  Write 
2-C,  3418  Tenth  PI.,  S.  E.  Washington 

20,  D.  C.  for  details.  

Veteran,  single,  26,  first  class  radiotele- 
phone license.  Three  years  transmitter 
experience,  Including  standard  and  FM 
.  stations.  Can  handle  remotes,  recording 
and  master  control.  Two  years  college. 
Louis  Halpern,  1593  Prospect  Place, 
Brooklyn,  N.  Y. 

1st  class  radio  tel.  op.  desires  position  In 
or  around  Minneapolis,  Minn.  Experi- 
ence all  types  transmitter  up  to  500 
watts.  Write  Gordon  E.  Miles,  Rt.  2, 
Hlnes,  Minn,  c/o  E.  H.  Shaw.  


Situations  Wanted  (Cont'd) 
Chief  engineer — December  discharge 
EE  grad.  32,  4  years  network  regional, 
5  years  Army  engineering  administra- 
tion. Dependable,  capable.  Progressive 
station  only.  Major  J.  L.  Wlldermuth, 
25286  Wick  Road,  Inkster,  Michigan. 
Chief  Petty  Officer  discharged,  desires 
announcing  job  on  midwestern  small 
station,  or  southwest.  Single,  35,  with 
considerable  mike  experience  in  Navy. 
Charles    Shepard,    7711   North  Marsh- 

field,  Chicago,  Illinois.  

Commercial  radio  time  salesman  or  man- 
ager available.  Presently  employed.  De- 
sires change  to  larger  market.  20  years 
selling  advertising.  8  years  In  radio. 
Married,  producer.  Present  compensa- 
tion in  small  market  above  $6000.00. 
Prefer  salary  and  commission  basis'  in 
west.  Box  376,  BROADCASTING 
Executive-engineer:  Experienced  in  all 
technical  phases  of  radio,  broadcast 
transmitters  1-500  kw,  shortwave  1-75 
kw,  major  network  outlet,  facsimile. 
Development  engineer,  Radar,  FM,  Pulse 
time,  young  and  well  married.  Desire 
permanent  FM-AM  position  in  Ohio  or 
Great  Lake  region.  Salary  $4000  to 
$8000  depending  on  location.  Box  377, 

BROADCASTING.  

Interested  in  announcer?  5  years  ex- 
perience. Excellent  background  news, 
music,  remotes,  commercials.  $60.00 
starter.  Box  378,  BROADCASTING. 
Five  ex-serviceman,  all  with  extensive 
radio  backgrounds,  desire  to  invest  in 
and  aid  in  operating  new  or  established 
progressive  station.  These  men,  cur- 
rently with  prominent  metropolitan  sta- 
tion, have  had  successful  experience  in 
selling  announcing,  production,  engi- 
neering and  advertising.  Four  are  mar- 
ried   men    with    families.    Box  379, 

BROADCASTING.  

Announcer — Just  discharged.  Eight  years 
experience.  Local  stations  and  network. 
News,  sports  and  quiz  shows.  Prefer 
New  York  City  or  Chicago.  Excellent 
references  and  recommendations.  Box 

380,  BROADCASTING.  . 

Announcer — Seeks  permanent  position 
in  progressive  station  with  exacting 
standards  of  operation.  Experienced, 
versatile  .  .  .  specialize  news,  sports, 
talent  shows.  College  graduate;  wide 
cultural  background.  Advertising,  pro- 
motion expert.  Executive  ability  and 
know-how.  32,  married.  Sober,  ambiti- 
ous, dependable.  Box  383,  BROAD- 
CASTING  

Operator — First  class,  veteran,  five  years 
radio.  Box  385,  BROADCASTING. 
Recording  —  studio  engineer  —  Female. 
IV2  years  experience  turntables,  air 
shows,  recording,  etc.  Some  knowledge 
television.  3rd  class  ticket.  Now  engi- 
neering in  N.  Y.  C.  where  I  must  stay. 
Available  two  weeks,  right  offer.  Refer- 
ences.  Box  386,  BROADCASTING. 
Operator — Experience,  2nd  class  tele- 
graph and  telephone  license.  Box  387, 

BROADCASTING.  

At  liberty  —  competent  announcer.  3 
years  experience.  Married.  Veteran.  Re- 
quest audition  disc.  John  F.  Allott,  219 
N.  Kostner  Ave.,  Chicago  24,  111. 
For  a  managerial  post,  I  offer  six  years 
of  radio  experience — programming,  sales, 
writing,  producing,  and  announcing — 
as  my  qualifications.  Also  an  excellent 
background  of  education  and  experience 
qualify  my  assuming  complete  respon- 
sibility efficiently  and  profitably.  Prefer 
the  following  Michigan  cities:  Grand 
Rapids,  Kalamazoo,  Battle  Creek,  Lans- 
ing, Jackson;  Northern  Indiana,  Ohio  or 
Illinois.  Box  391,  BROADCASTING. 
Officer  in  Army  expects  discharge  soon. 
Knowledge  of  Japanese  customs  and 
language.  9  years  experience  NBC  affili- 
ated stations  as  program  director,  com- 
mercial manager.  Married.  Will  go  any- 
where. Address  Box  389,  BROADCAST- 
ING^  

Discharged  veteran.  Two  years  as  an- 
nouncer. Commercials,  turntables  and 
newscasts.  Presently  employed  1000  watt 
station  in  south,  but  prefer  station  near 
Detroit.  Box  388,  BROADCASTING. 
New  York,  Brooklyn  stations  —  Want 
part  time  in  any  capacity  evenings,  all 
day  Saturdays,  Sundays.  Majored  ad- 
vertising,  marketing.   John   Hyde,  666 

Park  Place,  Brooklyn  16.  

Program  director — production  manager. 
Presently  employed  New  York  City  an- 
nouncer. Former  Army  officer,  30,  mar- 
ried. Three  years  experience  announcing 
and  production.  Excellent  musical  back- 
ground plus  sales  and  announcing  ex- 
perience.    A-l     references.     Box  392, 

BROADCASTING.  

Chief  engineer  and  chief  announcer  de- 
sire  position  in  a  Texas  station.  Engi- 
neer has  first  phone,  first  telegraph  and 
Class  A  amateur  licenses.  Announcer's 
audition  disc  on  request.  Ex-servicemen. 
Box  394,  BROADCASTING. 


WTOP  Recruiting  Show 
Gets  Results  for  USMC 

RADIO'S  POWER  in  postwar  re- 
cruiting was  tested  and  found 
more  than  successful  last  week. 
A  15-minute  program  D.  C.  Date- 
line on  WTOP  Washington,  Sun- 
day, 9:15  a.m.,  featuring  Marine 
recruiting,  resulted  in  an  increase 
of  four  or  five  times  the  usual  num- 
ber of  applicants  at  the  Washing- 
ton Marine  recruiting  offices,  in  the 
following  two  days. 

According  to  Lt.  Col.  Waite  W. 
Worden,  executive  officer  of  Ma- 
rine recruiting,  the  office  "was 
literally  swamped  with  applicants 
.  .  .  and  mothers  made  numerous 
calls  to  this  office  requesting 
elaboration  on  the  educational 
opportunities  offered  to  Marines. 
This  information  is  given  merely 
to  illustrate,  in  a  concrete  way, 
the  effect  of  just  one  15-minute 
program."  Last  Thursday,  Brig. 
Gen.  Robert  L.  Denig,  USMC  Pub- 
lic Information  head,  wrote  to  Ar- 
thur Stringer  at  NAB  in  ap- 
preciation of  radio's  work  in  past 
recruiting  and  his  desire  to  help 
in  the  future. 


Win  Guild  Honors 

AMONG  those  who  will  receive 
Newspaper  Guild  of  New  York 
"Page  One  Awards"  at  the  10th 
annual  Page  One  Ball  at  Madison 
Square  Garden  on  De<\  6  will  be 
Fibber  McGee  and  Molly,  Norman 
Corwin,  Dr.  Frank  Kingdon, 
WMCA  New  York  commentator, 
and  Frank  Sinatra. 


 For  Sale  

Tower — Immediate  delivery  on  new  In- 
ternational Stacy  150'  self-supporting 
radio  tower,  complete  with  insulators 
and  obstruction  lights.  Can  ship  same 
day  order  received.  Box  390,  BROAD- 
CASTING^  

Experimental  Television  Camera  with 
2  inch  Iconoscope  and  built  In  2  inch 
Cathode  Ray  View  Finder.  Complete 
with  power  supply  and  tubes.  $250.00. 
Box  822,  Hollywood  Station,  California. 
For  sale — 2  brand  new  latest  model 
Rek-O-Kut  RKD  16  Dual  Speed  Record- 
ing Motors  $225.00  for  both  25%  Deposit 
Balance  COD.  Lifetone  Sound,  2013 
Peoria  Ave.,  Peoria  4,  111.  

Miscellaneous 
Engineers  want  financial  backing  for 
proposed  Dallas  FM-television  station. 

Box  372,  BROADCASTING.  

Phase  monitor  for  use  with  four  tower 
directional.  Telephone  or  wire  collect 
make  condition,  cash  price.  J.  B.  Fuqua, 
Station  WGAC,  Augusta,  Georgia. 
Wanted — 10  men,  preferably  service,  who 
will  contribute  equal  capital,  services, 
loyalty  and  ambition  to  establish  com- 
mercial 250-500  watt  station.  Engineers, 
announcers,  salesman,  lawyer-account- 
ant. Nathan  Rosenberg,  980  Hopkinson 
Ave.,  Brooklyn  12,  N.  Y. 


CONTRACT 

An  Outstanding  Salary 
Master  of  Ceremonies 
for 

One  Hour  Early  Morning 
Network  Show 
Great  opportunity  for  man 
experienced  in  interviews, 
ad  lib  handling  variety  show 
talent.  Don't  write,  wire 
Broadcasting  Magazine,  360 
N.  Michigan  Ave.,  Chicago. 


SWEZEY  SEES  NEED 
OF  MORE  RESEARCH 

THE  NEED  for  research  in  audi- 
ence behavior  as  a  guide  to  the 
broadcaster  in  his  programming 
policy  planning  was  stressed  by 
Robert  D.  Swezey,  Mutual  vice- 
president  and  general  manager,  in 
a  talk  given  Thursday,  at  the  fourth 
annual  luncheon  of  The  Pulse  Inc., 
audience  measurement  organiza- 
tion, at  the  Biltmore  Hotel,  New 
York. 

Pointing  out  that  there  are  a 
few  people  with  decided  opinions 
who  are  extremely  vocal  about 
them,  Mr.  Swezey  said  that  they 
are  no  problem  as  we  know  where 
they  stand.  "The  people  who  really 
concern  me,"  he  stated,  "are  the 
hundreds  of  thousands — the  mil- 
lions— who  don't  write  letters  to 
the  FCC,  to  the  broadcasters,  to 
the  advertiser  or  to  anyone.  What 
did  they  do  when  the  singing  com- 
mercial came  on?  Did  they  turn  it 
off?  Did  they  sit  back  in  perfect 
bliss,  tap  the  floor  and  enjoy  it? 
Did  they  rush  out  to  buy  the  prod- 
uct it  advertised?  Or  did  they  just 
sit  there  and  let  it  go  through  one 
ear  and  out  the  other?  We  need 
very  much  to  know  those  answers 
and  The  Pulse  and  other  similar 
organizations  must  give  them  to 
us." 

Address  Radio  Group 

TED  WEBB,  program  manager  of 
WPAT  Paterson;  Robert  B.  Mac- 
Dougall,  educational  director  of 
WAAT  Newark;  Bill  Slater,  sports 
commentator  and  moderator  of 
It's  Up  to  Youth  and  Opinion 
Requested,  on  WOR  New  York, 
and  Elizabeth  Woodward,  conduc- 
tor of  a  program  for  teen-agers  on 
WJZ  New  York,  spoke  at  the  open- 
ing meeting  of  the  Radio  Council 
of  New  Jersey,  held  Oct.  18  at 
Essex  House,  Newark.  Topic  of 
meeting  was  "Teen-age  Programs — 
Real  and  Imaginary."  Three  dra- 
matic sketches  in  radio  form  were 
presented  by  a  group  from  Central 
High  School,  Newark. 

Call  Letters  Assigned 

NEW  developmental  FM  station 
authorized  last  July  to  J.  F.  Novy, 
chief  engineer  of  Riverside  Experi- 
mental Labs.,  Riverside,  111.,  and 
now  under  construction,  has  been 
assigned  call  of  W9XJN  and  facili- 
ties of  107.1  mc,  1,000  w.  Location 
is  153  E.  Quincy  Rd.,  Riverside. 


TOP1SOTCH 
Station  Manager 

Outstanding  back- 
ground sales  producer. 

BOX  396,  BROADCASTING 


BROADCASTING    •    Broadcast  Advertising 


October  29,  1945    •    Page  97 


At  Deadline ... 


DUDLEY  TO  HANDLE 
U.  S.  TIME  REQUESTS 

APPOINTMENT  of  Lt.  Comdr.  Drew  Dudley, 
USNR  (ret.)  to  coordinate  all  Government  re- 
quests for  radio  time  was  announced  Friday. 
Comdr.  Dudley,  recently  released  by  the  Navy, 
was  named  chief  of  media  coordination  in 
the  Office  of  War  Mobilization  and  Reconver- 
sion. He  will  serve  under  Anthony  Hyde, 
deputy  director  in  charge  of  information. 
Formerly  in  the  advertising  department  of 
Wm.  Wrigley  Jr.  Co.,  Chicago,  Comdr.  Dudley 
joined  OWI  in  its  early  days  and  became  pro- 
gram coordinator  before  entering  the  service. 
War  Advertising  Council  will  continue  to  han- 
dle the  allocation  plan,  a  task  it  took  over 
when  OWI  was  abolished  in  September,  with 
Mr.  Dudley  coordinating  all  Government  re- 
quests. 

AGGIE  ISSUES  FM  BOOKLET 

SO  FIELD  representatives  of  the  Dept.  of 
Agriculture  can  answer  FM  queries,  George 
Rowe,  special  assistant  to  the  director,  Office 
of  Information,  has  prepared  a  booklet  "FM 
for  You".  A  veritable  catechism  in  easy  lan- 
guage, booklet  contains  everything  from  de- 
tailed station  operating  costs  to  statement 
that  FM  will  replace  AM  "to  a  great  extent". 
Pamphlets  will  be  mailed  to  field  men. 

WAR  TRIALS  SERVICE 

PRESS  WIRELESS  is  installing  mobile  trans- 
mitter capable  of  radiotelegraph  transmission 
at  Nuremberg,  Germany,  for  radio  and  news- 
paper correspondents  covering  war  criminal 
trials.  Transmitter  is  type  used  in  Europe 
from  invasion  of  Normandy  until  end  of  war. 

MAJESTIC  EXPANDS 

MAJESTIC  Records  Inc.  begins  construction 
this  month  of  West  Coast  factory  in  Burbank, 
Cal.  Company  also  plans  to  open  new  factory 
in  Elgin,  111.,  early  in  1946.  Kay  Labs.  Inc.  serv- 
ing as  consultants  in  selection  of  machinery 
and  equipment  for  California  plant. 

Closed  Circuit 

(Continued  from  page  U) 

to  be  arranging  for  American  to  carry  it.  It 
is  part  of  move  to  "reconvert"  service  broad- 
casts to  the  occupation  theme. 

LOOK  for  Grove  Labs.,  St.  Louis,  to  come  out 
shortly  with  a  new  and  different  drug  product. 
Agency  will  be  Russel  M.  Seeds  Co.,  Chicago. 

NOW  THAT  Col.  E.  M.  Kirby  is  "Mister," 
being  on  terminal  leave,  he  is  about  to  enter 
a  radio  consulting  practice  centered  upon  pub- 
lic relations.  Will  NAB,  Dan  GolenpauPs  In- 
formation Please  and  Dinah  Shore  (scintillat- 
ing star  he  discovered  while  with  WSM  Nash- 
ville years  ago)  be  among  his  first  clients? 

NAB'S  NEW  president,  Judge  Justin  Miller, 
won't  have  to  be  formally  introduced  to  key 
legislator  on  House  side — Chairman  Clarence 
F.  Lea  (D-Cal.).  Both,  are  from  the  Santa 
Rosa  district  in  California  and  Judge  Miller 
as  a  youth  learned  many  lessons  at  the  knee 
of  the  septagenarian  legislator.  He  has  been 
his  mentor  over  the  years. 


RADIO  RECRUITS 

EVERY  STATION  in  America  plus  over- 
seas stations  of  the  Armed  Forces  Radio 
Service  will  be  used  by  the  Army  in  the 
largest  peacetime  recruiting  drive  in  its 
history,  Brig.  Gen.  Harold  N.  Gilbert, 
director,  Military  Personnel  Procure- 
ment Service,  AGO,  has  announced. 
With  a  goal  of  1,600,000  volunteers,  the 
campaign  also  will  include  daily  news- 
papers and  about  10,000  weeklies  as  well 
as  magazines,  billboards  and  motion  pic- 
tures, Gen.  Gilbert  stated.  Complete  de- 
tails are  not  available,  but  immediate 
radio  plans  call  for  football  broadcasts 
and  spot  announcements. 

Advertising  will  be  placed  through  N. 
W.  Ayer  &  Son,  Philadelphia,  which 
handled  recruiting  in  a  1940  enlistment 
campaign.  Congress  has  approved  a 
budget  of  $3,125,000  for  advertising  in 
all  media  with  proportionate  share  for 
the  various  media. 


NAB-FMBI  JOINT  GROUP 
TO  MEET  WEDNESDAY 

MEETING  to  work  out  merger  plans  will  be 
held  by  a  committee  representing  NAB  and 
FM  Broadcasters  Inc.  at  10:30  a.m.  Wednes- 
day at  the  office  of  Justin  Miller,  NAB  presi- 
dent. FMBI  directors  voted  Oct.  19  to  merge 
with  NAB  [Broadcasting,  Oct.  22]. 

Whole  basis  of  the  amalgamation  will  be 
discussed  by  the  joint  committee,  including 
operating  methods.  FMBI  on  Nov.  1  becomes 
the  Frequency  Modulation  Dept.  of  the  NAB, 
to  be  guided  by  a  committee  consisting  of 
FMBI  President  Walter  J.  Damm  working 
with  three  NAB  directors  (Frank  Stanton, 
CBS;  Paul  W.  Morency,  WTIC;  Leslie  C. 
Johnson,  WHBF)  and  three  FMBI  directors 
(John  Shepard  3d,  Yankee  Network  and 
WMTW;  Wayne  Coy,  WINX  and  W3XO; 
Gordon  Gray,  WSJS  and  WMIT). 

NETS  TAKE  FM  OFF 
AIR  FOR  TRANSITION 

FM  STATIONS  operated  by  CBS  and  NBC 
in  New  York  went  off  air  over  week-end  for 
indefinite  periods  during  which  they  will  be 
readjusted  to  new  frequencies  assigned  Friday 
by  FCC.  No  connection  was  admitted  between 
signoffs  and  Sunday  deadline  set  by  AFM 
head,  James  C.  Petrillo,  for  the  employment  of 
double  musical  crews  where  program  is  broad- 
cast by  both  AM  and  FM.  (Story,  page  16). 

AFM  is  expected  to  notify  all  AM  stations 
with  FM  affiliates  that  they  will  be  expected  to 
employ  double  crews  of  musicians  for  all  AM- 
FM  musical  broadcasts. 

CBS  said  WABC-FM  will  switch  from  47.6 
mc  to  96.9  mc.  Changes  affect  both  antenna 
and  transmitter.  WEAF-FM,  NBC  FM  station 
in  New  York  will  change  from  45.1  mc  to  97.3 
mc.  WBAM,  FM  affiliate  of  WOR,  Mutual  key 
in  New  York,  is  to  shut  down  for  alterations 
early  this  week. 

PALEY  RETURNS 

IN  MEMO  expressing  "admiration  for  the 
outstanding  way  in  which  you  all  served  our 
country  during  the  war  years,"  William  S. 
Paley  let  CBS  organization  know  today  he 
was  back  on  job  as  president. 


People  t 

CLETE  ROBERTS,  war  correspondent,  returns 
in  early  November  to  American  western  divi- 
sion as  special  events  director,  news  analyst 
and  commentator.  jj 

ED  ALESHIRE,  in  Navy  two  years,  has  re- 
turned to  H.  W.  Kastor  &  Sons  as  general 
manager  of  Chicago  office. 

ART  THALER,  former  advertising  art  direc- 
tor, Paramount  Pictures,  Hollywood,  has  joined 
Schwimmer  &  Scott,  Chicago,  as  creative  head 
of  art  and  production. 

LT.  CO.MDR.  JAMES  V.  COSMAN  has  re- 
sumed duties  as  president  of  WPAT  Paterson, 
N.  J.,  after  40  months  with  Navy.  Comdr. 
Cosman  was  stationed  with  Bureau  of  Ships* 
Washington,  serving  as  radio  and  radar  con- 
sultant. 

FRANKENSTEEN  PROTESTS 
WWJ  REJECTION  OF  SPOTS 

RICHARD  T.  FRANKENSTEEN,  vice-presi- 
dent, UAW-CIO,  and  Political  Action  Commit- 
tee candidate  for  mayor  of  Detroit,  late  last 
week  said  he  was  protesting  to  FCC  against 
WWJ's  refusal  to  accept  his  one  minute  cam- 
paign spot  announcements.  Mr.  Frankensteen 
said:  "The  station  rejected  these  announce- 
ments with  the  excuse  they  were  too  rough. 
There  is  no  basis  at  all  nor  fact  for  this  re- 
jection. They  are  too  rough  on  Mayor  Jeffries 
.  .  .  The  Detroit  News,  which  owns  WWJ  and 
which  has  already  taken  sides  against  me,  now 
seems  to  give  Mayor  Jeffries  the  same  unfair 
advantages  on  the  radio  as  they  have  given  him  { 
in  the  press." 

Harry  Bannister,  WWJ  general  manager, 
denied  that  Detroit  News  executives  knew  of 
the  transaction.  He  took  full  responsibility 
for  rejecting  the  announcements,  saying:  "The 
reason  Mr.  Frankensteen's  announcements 
were  turned  down  was  simply  that  they  were  in 
poor  taste,  badly  written  and  deemed  by  the 
management  of  WWJ  to  be  unfit  for  inclusion 
in  the  schedule."  Mr.  Bannister  added  that 
had  the  announcements  been  written  as  com- 
mercials for  "toothpaste,  cereal,  gasoline  or 
any  other  product"  they  would  have  been 
turned  down  just  the  same  "because  they  did 
not  comply  with  WWJ's  standards". 


PEARSON  FOR  LEE  HATS 

DREW  PEARSON,  Washington  commentator 
currently  broadcasting  on  American  Sundays, 
7-7:15  p.m.  for  Serutan  Co.,  switches  to  new  1 
sponsor  on  Dec.  2,  when  he  begins  five-year  con-  .  j 
tract  with  Frank  H.  Lee  Co.  for  Lee  hats  at  a 
reported  fee  of  well  over  a  million  dollars  for  | 
five  years.  Contract  was  arranged  by  Henry  \ 
Souvaine  for  Mr.  Pearson  and  William  H. 
Weintraub  &  Co.,  advertising  agency  for  the  | 
sponsor.  It  is  expected  Mr.  Pearson  will  con- 
tinue in  his  present  period  and  on  same  net- 
work. Serutan  expects  to  continue  radio  adver- 
tising, but  has  no  definite  plans. 

F  &  P  NAMES  TWO 

FREE  &  PETERS  on  Friday  announced  two 
executive  appointments.  Richard  M.  Allerton, 
former  director  of  radio  research  for  Crosley  J 
Inc.,  will  take  charge  of  marketing  and  station  n 
data  with  headquarters  in  New  York.  Lloyd 
Griffin,  former  radio  director  of  Knox  Reeves 
Adv.,  Minneapolis,  just  back  from  overseas 
service  with  OWI,  on  Nov.  5  joins  Free  &  j 
Peters  Chicago  office  as  account  executive. 


Page  98    •    October  29,  1945 


BROADCASTING    •    Broadcast  Advertising 


•    ADVERTISING    MUST   PACE  PROGRESS 


"INDIRECT  SELLING" 
began  like  this  — 


"TVTHY  advertise  something  the  consumer 
W  can't  buy?"  asked  advertising  men  in 
1914  when  The  American  Rolling  Mill  Co. 
began  this  famous  campaign.  Originally  de- 
signed to  convince  consumers  that  products 
made  of  ARMCO  Ingot  Iron  were  of  superior 
quality,  the  campaign  had  far-reaching  effects. 
It  gave  consumers  a  deeper  understanding  of 
merchandise,  and  this  stimulated  the  demand 
for  better  things.  It  killed  the  even  then  dying 
principle  of  "caveat  emptor,"  and  placed  on 
manufacturers  the  burden  of  supplying  su- 
perior goods.  It  helped  make  our  America  a 
better  place  in  which  to  live — and  a  safer 
place  in  which  to  buy. 


|n  the  DISTRIBUTION  DcCADE 

Advertising  Must  Again  Stimulate  Desires  For  Better  Goods 


JL  o  prevent  economic  depression,  leading  author- 
ities agree  that  we  must  consume,  as  a  Nation,  at 
least  40%  more  industrial  production  than  in  our 
greatest  pre-war  year.  This  means  that  we  must 
establish  higher  living  standards,  and  it  will  be 
Advertising's  obligation  to  do  this. 

For  production  itself  will  be  no  problem.  Man- 
power, money,  materials  and  manufacturing  facili- 
ties will  be  ample,  DISTRIBUTION  will  be  our 
"soft  spot."  That,  too,  presents  an  Advertising 


opportunity.  Advertising  must  not  only  create 
desires  for  more  and  better  merchandise,  it  must 
find  ways  to  move  merchandise  quickly,  economi- 
cally, efficiently  from  factory  to  store  to  home. 

In  agencies  everywhere,  alert  Advertising  men 
are  planning  today  to  solve  the  problems  of  the 
Distribution  Decade  to  come.  Here  at  The  Nation's 
Station  we  are  too  busy.  When  the  time  comes, 
we  will  have  much  of  interest  to  show  you  about 
the  great  4-State  market  that  is  WLW-land. 


ILW~) 

/ON  OF  THE  CAOSUV  COKPOMT/ON 


THE    NATION'S    MOST    M  E  R  C  H  A  N  D  I  S  E  -  A  B  L  E  STATION 


Third  Major  Award  for  WKY's  Farm  Service  This  Year! 


EARLY  this  month  WKY  received  the 
Award  of  Honor  for  distinguished  public 
service  activities  in  connection  with  the 
observance  of  National  Farm  Safety  Week 
from  the  National  Safety  Council.  WKY  won 
top  award  in  the  under  50,000  watts  classifica- 
tion. 

Last  March  WKY  received  a  citation  and 
plaque  award  from  Variety  for  performing  a 
service  to  farmers  "beyond  the  call  of  duty." 

In  June,  Billboard  awarded  WKY  second  in 
the  regional  network  division  of  its  annual  sur- 
vey of  station  promotion.  WKY  won  on  the 
basis  of  its  farm  service  promotion  and  per- 
formance. 

This  national  recognition  serves  to  illustrate 
the  type  of  job  WKY  is  doing  in  the  farm 
service  field  in  comparison  to  stations  at  large, 


but  the  real  recognition,  the  recognition  which 
WKY  seeks  most,  comes  from  farmers  and 
farm  leaders  themselves. 

Said  Louis  P.  Merrill,  regional  conservator 
of  the  U.S.  Department  of  Agriculture's  Soil 
Conservation  Service,  of  WKY's  recently  in- 
augurated soil  conservation  project:  "We  defi- 
nitely feel  that  it  is  one  of  the  most  worthwhile 
gestures  of  cooperation  which  has  been  ex- 
tended to  any  soil  conservation  district." 

WKY's  farm  department  is  initiating  useful, 
constructive  farm  projects  in  Oklahoma,  is 
crystallizing  thinking  and  action  on  major  farm 
problems,  is  getting  things  done  and  getting 
talked  about  in  every  progressive  Oklahoma 
farm  home. 

Because  WKY  does  big  things  for  its  listen- 
ers it  gets  big  things  done  for  its  advertisers. 


OKLAHOMA  CIT\ 

vwmtn  mo  orinno  it  THI  okumohu  miiisming 
Hi  0»U|  IHllimi  •     IUmi  *  in  r«an  sum 

Rvoa.  cismi*  }|iii|i  *  mi.  ihmi  <iiim»n»  •*<• 
•  fMisimt  it 

E     KAT2  AGENC 


NOVEMBER  5,  5945 


PRICE  15  CENTS 


/*EAVY  SOON- 

'    You*.  Afeu/  | 

194  5  I 

IOWA  RADIO  .1 
AUDIENCE  1 
SURVEY!  ^ 


•  If  you  are  interested  in  knowing  about  the 
Iowa  radio  audience's  listening-habits,  station 
preferences,  program  preferences— or  almost 
any  other  factor  affecting  radio  results  in  Iowa 
—you  will  find  the  1945  Iowa  Radio  Audience 
Survey  the  most  informative  and  valuable 
study  you  have  ever  read  about  this  sales  ter- 
ritory. It  is  no  exaggeration  to  say  that  many 
agencies  and  advertisers  would  gladly  pay 
thousands  of  dollars  for  the  exclusive  rights 
to  its  use.  It  is  complete  and  authoritative— 


compiled  by  Dr.  Forest  L.  Whan,  from  inter- 
views and  questionnaires  in  all  99  of  Iowa's 
counties. 

Read  further  details  on  Page  33 
of  this  issue— then  write  for  your 
free  copy  today! 

WHO 

for  IOWA  PLUS! 


DES  MOINES 


50,000  WATTS 


FREE  &  PETERS,  Inc. 


B.  J.  PALMER,  President 
J.  O.  MALAND,  Manager 

National  Representatives 


N     T  H 


OIO'S    MURALS,    HISTORY    OF    THE  ART 


■S  1945 


©C1B  696953 


A  Bell 

for 

€>rouertonm 


IT  was  the  only  church  in  the  small  farm  com- 
munity near  Grovertown,  Indiana.  And  when 
it  burned  down,  it  was  a  long  hard  struggle  for 
the  men  and  women  of  the  neighborhood  to  re- 
build it . . .  especially  with  a  wartime  scarcity  of  ma- 
terials. But  the  church  was  finished  —  except  that 
it  had  no  bell.  Despite  numerous  efforts,  a  bell  could 
not  be  purchased,  found  or  borrowed. 

So  to  WLS  went  the  request  for  assistance.  Art 
Page  relayed  the  plea  on  his  noontime  program  for 
farm  families,  "WLS  Dinnerbell." 

Within  two  hours  following  the  announcement 
the  church  members  had  received  two  offers  of  a 
church  bell  from  WLS  listeners  .  .  .  and  later  mail 
deliveries  brought  many  more ! 


■/  It 


Finding  a  church  bell  for  a  farm 
community  may  be  thought  a  small 
thing  in  itself,  but  as  a  part  of  count- 
less other  similar  services  to  Midwest 
farm  people,  it  becomes  a  REAL  rea- 
son why  WLS  enjoys  the  confidence 
and  friendship  of  its  listeners.  Quick, 
effective  response  to  the  problems  of 
the  farm  audience,  added  to  frequent 
WLS  market,  weather  and  news  re- 
ports, and  to  daily  inspirational  and 
entertainment  programs,  have  made 
WLS  the  outstanding  contributor  to 
rural  well-being  throughout  Midwest 
America. 


MANAGEMENT  AFFILIATED  WITH  KOY,  PHOENIX,  AND  THE  ARIZONA  NETWORK,  KOY  PHOENIX  ★  KTUC  TUCSON  ★  KSUN  BISBEE-LO WELL-DOUGLAS 


5,000  WATTS 
980  KILOCYCLES 


MUTUAL 


\ 

NASHVILLE 


Tops  in  Tennessee 

for  'POSTWAR 
BUSINESS 

it  Radio  Daily  Survey 


Let's  Look  at  the  Record 

Nashville  is  one  of  only  sixteen  cities  on  Radio  Daily's  list  of  American 
cities  with  an  A-l  rating  for  postwar  business  possibilities  .  .  .  Nash- 
ville's gain  in  population  and  per  capita  income  since  1941  were  above 
Tennessee's  average  and  the  national  average  as  well.  Important,  too, 
is  the  fact  that  retail  sales  in  Nashville  jumped  10.4  per  cent  in  1944  as 
compared  to  the  retail  sales  of  the  previous  year  .  .  .  reaching  an 
all-time  high. 

In  this  rich,  Middle-Tennessee  market — with  over  a  million  potential 
buyers  for  your  product — WSIX  offers  a  big,  attentive  audience  guaran- 
teed by  top-notch  programs  on  both  the  AMERICAN  and  MUTUAL  net- 
works .  .  .  and  a  wide  coverage  ...  It  will  pay  you  to  include  Nashville 
and  WSIX  in  your  plans. 

•   O   •  • 

Represented  Nationally  by 

THE  KATZ  AGENCY,  INC. 


ublished  every  Monday, 


I  issue  (Year  Book  Number)  published  in  February  by  Broadcasting  Publications,  Inc.,  870  National  Press  Building,  Washington  4,  D.  C. 
Entered  as  second  class  matter  March  14,   1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCASTING  at  deadline 


Closed  Circuit 


{Continued  on  page  92) 
Page  4    •    November  5,  1945 


coming 

Nov.  4-10:  National  Radio  Week. 

Nov.  7-9:  Assn.  of  Canadian  Advertisers, 
annual  meeting,  Royal  York  Hotel,  Toronto. 

Nov.    19:   British-American  telecommunica- 
tions conference,  Bermuda. 

Nov.  26-30:  NAB  Sales  Mgrs.  Exec.  Com., 
Roosevelt  Hotel,  N.  Y. 


Bulletins 

WAR  DEPT'S  Army  'Hour  ends  on  Armistice 
Day,  Nov.  11,  with  189th  weekly  broadcast. 
Program  began  as  full-hour  production  in 
April  1942  on  NBC  as  "official  military  opera- 
tion of  the  War  Dept."  and  was  cut  to  half- 
hour  near  close  of  war. 

RADIO  Luxembourg  on  Nov.  11  will  be  re- 
turned by  U.  S.  to  Compagnie  Luxembourg 
Eoise,  original  private  owners  (20%  owned  by 
French  Government  and  rest  by  individuals) 
when  Interim  International  Information  Serv- 
ice of  State  Dept.,  successor  to  OWI,  moves 
activities  to  Frankfurt,  Germany,  as  central 
point.  Radio  Luxembourg  has  been  operated 
by  OWI  and  HIS  since  its  capture  from  Ger- 
man. 

RADIO  in  Victory  Loan  is  topping  all  previous 
cooperation  records  for  Bond  drives,  Treasury 
disclosed  Friday.  Placements:  860  stations 
using  Treasury  Salute;  850  Music  for  Millions; 
607  Hedda  Hopper,  Jimmie  Fidler,  Dorothy 
Kilgallen  diaries;  650  recorded  one-minute 
messages  from  sports  personalities;  598  re- 
corded messages  from  farm,  labor  and  man- 
agement leaders. 


BYRNES  LAUDS  RADIO 

SECRETARY  OF  STATE  Byrnes  has 
sent  the  following  letter  to  NAB  Presi- 
dent Justin  Miller  on  radio's  25th  anni- 
versary : 

"My  dear  Mr.  Miller: 

"On  this  occasion  of  the  25th  anniver- 
sary of  broadcasting  in  the  United  States, 
I  want  to  express  my  own  appreciation 
and  that  of  the  Department  of  State  to 
the  American  radio  industry  and  its  per- 
sonnel for  their  contribution  to  public 
understanding  of  our  foreign  policy.  The 
readiness  of  the  radio  industry  to  offer 
its  facilities  has  enabled  the  Government 
to  reach  the  people  in  their  own  homes 
and  discuss  their  problems  and  respon- 
sibilities in  foreign  affairs  in  interna- 
tional cooperation.  I  hope  this  helpful 
relationship  will  be  continued  in  the  same 
spirit  of  partnership  which  has  obtained 
in  the  past. 

"James  F.  Byrnes, 
Secretary  of  State." 


Business  Briefly 

KORET  EXPANDS  •  Koret  of  California,  San 
Francisco  (women's  sportswear)  increasing  ad- 
vertising in  all  media,  to  place  transcribed 
quarter-hour  Hollywood  Preview  nationally. 
Agency,  Abbott  Kimball  Co.,  Los  Angeles. 
AHP  APPOINTS  •  American  Home  Products, 
New  York  (House1  of  Louis  Philippe  cosmetics 
and  Edna  Wallace  Hopper  beauty  prepara- 
tions) names  Doherty,  Clifford  &  Shenfield, 
New  York.  Radio  used  in  past. 
JERGENS  ON  DON  LEE  •  Andrew  Jergens 
Co.,  Cincinnati,  starts  sponsorship  Dec.  2  on 
Don  Lee  Broadcasting  System  for  13  weeks  of 
recorded  repeat  of  Walter  Winchell,  Sunday, 
9-9:15  p.m.  (EWT)  on  American.  Show  on  Don 
Lee,  8:30-8:45  p.m.  (PCT).  Agency,  Lennen  & 
Mitchell  Adv.,  New  York. 

ENOZ  CAMPAIGN  •  Enoz  Chemical  Co., 
Chicago,  plans  spot  campaign  about  March  1. 
PLOUGH  EXTENDS  SPOTS  •  Plough  Sales 
Corp.,  Memphis  (St.  Joseph's  aspirin)  ex- 
tending spot  campaign  on  40  additional  sta- 
tions for  52  weeks.  Clarke  R.  Brown,  recently 
released  from  Army,  back  on  old  job  as  radio 
director  of  Lake-Spiro-Shurman,  Memphis, 
Plough  agency,  now  buying  additional  spots. 
CANDY  FIRM  BUYING  •  Andes  Candies, 
Chicago,  on  Oct.  29  started  Music  Lovers  Hour, 
five-weekly  on  WCFL  Chicago,  10:30  p.m. 
(CST),  and  sponsors  new  show,  Anniversary 
Girl,  beginning  Nov.  11  on  WBBM  Chicago, 
12:15-30  p.m.  (CST)  Sundays.  Contracts  for 
52  weeks.  Agency,  Erie  Baker  Adv.,  Chicago. 

AP  MAY  ADMIT  RADIO 

AMENDMENTS  to  the  bylaws  of  the  Asso- 
ciated Press,  designed  to  place  them  in  con- 
formity with  recent  Supreme  Court  order  for 
a  change  in  rules  regulating  admission  of 
new  members  and  including  a  provision  that 
would  admit  radio  station  owners  as  associate 
members  of  AP,  will  be  voted  on  at  special 
membership  meeting  Nov.  28  in  New  York. 
Associate  members  own  no  AP  bonds,  have  no 
voting  rights,  and  are  not  required  to  make 
news  available  exclusively  to  AP. 

MARINES  170  YEARS  OLD 

MARINES  are  presenting  special  program  on 
American,  Nov.  10,  10:30-11  p.m.,  celebrating 
170th  anniversary.  Featured  will  be  Navy  Sec- 
retary Forrestal  and  Marine  Corps  Comman- 
dant Gen.  A.  A.  Vandegrift  in  cake-cutting 
ceremonies,  Washington.  Portions  include 
dramatizations  of  all  branches  of  Corps  built 
around  Platoon  Sgt.  Henry  Smith — 239-point 
man  who  is  reenlisting — Dick  Jergens'  enter- 
tainment unit,  Gladys  Swarthout,  Marine! 
Band,  and  others.  Maj.  Frank  Chapman  doesj 
production,  with  script  by  Sgt.  Frank  Acostai 
(NBC  Washington  newsman),  assisted  by  Sgt. 
Alvin  Josephy  (WOR  New  York  special 
events).  1st.  Lt.  George  Putnam  (NBC  news 
announcer)  is  m.c,  narrator. 

AFRA  SIGNS  WPTF 

WPTF  Raleigh,  Friday  signed  contract  with 
American  Federation  of  Radio  Artists.  Con- 
tract subject  to  Selective  Service  and  Training 
Act  provisions  governing  returning  servicemen. 

BROADCASTING    •    Broadcast  Advertising 


IT'S  ONLY  gleam  in  the  electronic  eye,  but 
desire  is  developing  for  annual  National  Radio 
Week.  Thought  is  expressed  that  broadcasters 
have  been  derelict  in  promoting  themselves. 
Radio  Week  gives  chance  for  broadcasting  to 
remind  public  of  its  achievements. 

WITH  NAB  reorganized,  there's  a  drive  on  to 
get  American,  Mutual  and  Associated  into 
trade  association  as  members.  NBC  and  CBS 
have  been  in  right  along;  Mutual  pulled  out 
five  years  ago,  while  American  (Blue)  never 
joined  after  its  divorce  from  NBC.  Associated, 
of  course,  is  newcomer  in  net  field. 

WHEN  AND  IF  Congress  approves  a  supple- 
mental appropriation  for  FCC  (now  in  House 
Appropriations  Committee) ,  don't  be  surprised 
to  see  Charles  I.  Siepmann,  former  BBC  pro- 
gram expert,  come  up  with  a  $9,000  executive 
post  at  the  Commission.  He's  being  boomed  by 
Commissioners  Wakefield  and  Durr  for  job 
which,  by  the  way,  will  have  lot  to  do  with 
manner  in  which  licensees  present  programs. 

IN  VIEW  of  President  Truman's  enthusiasm 
for  his  Hooper  rating  at  his  last  news  confer- 
ence (see  page  92),  good  possibility  he  will 
doff  hat  to  broadcasting  industry  as  National 
Radio  Week  gesture  during  next  six  days. 

LEGISLATION  to  protect  public  from  edicts 
of  AFM  President  Petrillo  will  be  introduced 
in  House  soon.  Congressmen  have  been  flooded 
with  complaints  beginning  with  Petrillo's  ban 
of  the  Inteiiochen  Music  Camp  broadcasts  and 
reaching  climax  with  his  no  duplication  on 
FM  ultimatum  to  networks  [Broadcasting, 
Oct.  29].  Public  has  been  led  to  believe  that 
favorite  network  programs  will  be  available  on 
FM  as  well  as  AM  and  complainants  don't 
want  substitutes. 

ONE  UPSHOT  of  latest  Petrillo  ultimatum 
to  radio  on  separate  fulltime  staff  of  musicians 
for  FM  may  be  revival  of  American  Network 
as  FM  entity.  John  Shepard  3d,  chairman  of 
Yankee  Network  and  principal  owner  of  FM 
venture  which  was  dropped  because  of  wartime 
conditions,  may  reactivate  plan. 

RADIO'S  newest  network — Associated  Broad- 
casting Corp. — may  undergo  some  financial  re- 
alignment. Leonard  A.  Versluis,  president  and 
directing  head,  who  owns  WLAV  Grand 
Rapids,  evidently  would  like  to  see  major  mar- 
ket financial  interest  in  operation. 

COMMISSIONER  William  H.  Wills  may  re- 
sign his  FCC  post,  depending  on  recommenda- 
tion of  his  personal  physician  in  Vermont.  The 
former  Vermont  Governor  has  returned  home 
for  a  thorough  checkup,  following  heart  ail- 
ment which  confined  him  to  his  Washington 
apartment.  His  doctor  ordered  him  not  to  cam- 
paign for  Senate  few  years  back  and  if  he  tells 
the  Commissioner  to  "take  it  easy,"  Gov.  Wills 
is  expected  to  submit  his  resignation  to  Presi- 
dent Truman.  If  such  develops,  Republican 
leaders  in  Senate  plan  to  demand  that  former 


more  than 

49  i 


out  of  every  dollar 
spent   in   retail  in 

WEST  VIRGINIA 

is  spent  by  listeners  to 

WCHS 

CHARLESTON,  W.  VA. 
5000  ON  580 

Represented  by  Branham  Co. 


John  A.  Kennedy,  Pres.  Howard  L.  Chernoff 

(on  leave  U.  S.  Navy)  Managing  Director 


ROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  5 


BROADCASTING 

The  Weekly    J?        Newsmagazine  of  Radio 


X0ff®  1 
V0&-J 


KIRO 

SEATTLE  •  TACOMA 


Foreign  Trade 
Seattle- Gateway  to  the  Orient 


At  Seattle,  ninety-five  steamship  lines,  four  transcontinental  railroads 
and  two  transcontinental  airlines  meet  in  the  closest  United  States  port 
to  the  Orient.  Here  is  one  of  the  three  best  natural  harbors  in  the  world 
. . .  deep,  sheltered,  entirely  free  of  ice  and  other  navigational  hazards. 
It  has  large,  modern  terminal  facilities,  to  berth  the  largest  ships  afloat 
and  to  store  and  preserve  vast  quantities  of  the  world's  goods.  As 
ocean  trade  with  Russia  and  the  Orient  is  resumed  in  constantly  increas- 
ing volume,  Seattle  will  continue  to  prosper  as  one  of  the  world's 
great  ports. 

KIRO  is  the  only  50,000-watt  station  in  this  rich  market  ...  it  brings 
Columbia  Programs  to  Seattle  and  the  Pacific  Northwest. 


THE  PACIFIC  NORTHWEST'S 
MOST  POWERFUL  STATION 

50,000  Watts 
710  kc 

CBS 

Represented  by 
FREE  and  PETERS,  Inc. 


JACOMA 


J%Zt?>Ue*tdtty  Station 

SEATTLE,  WASH. 


Published  Weekly  by  Broadcasting  Publications,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  D.  C.         Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  Joseph   Ream    10 

Additional  FM  Grants  Made  16 

Index  of  Anniversary  Stories  15 

Bartley  Heads  FM  Dept.  of  NAB  17 

WWJ  Uses  Political  Spots  After  Protest  17 

Radio  Men  Discuss  AFM  With  Miller  18 

Community  FM  Antenna  for  All  Likely  18 

New  Lab  Will  Study  Radar  18 

Wars  Mightiest  Seagoing  Air  Voice  20 

Station  Sale  Ads  Are  Tried  20 

Revere  Substitutes  New  Show  for  'Adventure'  20 
Church  Control  of  WKBW's  Time  Argued  —  23 

WCAU  Plans  $2,000,000  Building  26 

Westinghouse  Ready  for  Color  Video  40 

Silbersack   Named   AHP  Head  42 

Washington  Becoming  Radio  News  Center  —  72 

U.  S.  Leads  in  Talent  Scouting  75 

WCHS  Hidden  Ownership  Denied  82 

Radio  Price  Control  May  Be  Lifted  84 


DEPARTMENTS 


Agencies  58 

Allied  Arts  56 

Commercial  48 

Editorial  52 

FCC  Actions  86 

Letters  to  Editor  32 

Management  48 

News  60 


Our  Respects  To   52 

Production    54 

Programs   64 

Promotion   66 

Sellers  of  Sales—  10 

Service  Front   44 

Sponsors   62 

Technical   60 

Sid  Hix   16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 
Art  King,  Managing  Editor;  3.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
R'ufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 
Jackson,  Marie  Woodward. 

BUSINESS 
MAURY  LONG,  Business  Manager 

Bob  Breslau,  Adv.  Production  Manager;  Harry 

Stevens,  Eleanor  Carpenter. 

AUDITING:  B.  T.  Taishoff,  Catherine  Steele, 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  6-8355 
EDITORIAL:  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooch. 
ADVERTISING:  S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CEJVtral  4115 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1609  North  Vine  St.  GLadstone  7853 
David  Glickman,  Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELgin  0776 
James  Montagnes,  Manager- 
Copyright  I9i5  by  Broadcasting  Publication*  Inc. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COPY 


Page  6    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


when  flexible  SPOT  BROADCASTftf(Njais  for  you! 


^^HETHER  your  product  is 
distributed  nationally  or  regionally . . .  sells 
fifty- two  weeks  a  year  or  seasonably.  .  .flex- 
ible SPOT  BROADCASTING  assures  maxi- 
mum effectiveness  for  your  advertising  plans. 

For  Spot  Broadcasting  is  a  powerful  me- 
dium all  by  itself — ever  ready  to  keep  your 
advertising  abreast  of  today's  quick-chang- 
ing conditions.  With  Spot  Broadcasting  you 
select  the  markets  you  want — no  compulsion 
about  groups,  chains  or  combinations.  And 
you  choose  the  best  times  on  the  best  stations 
in  these  markets  . . .  selecting  the  type  and 
length  of  program  that  best  fits  your  audience. 


No  wonder  then  that  now,  while  markets, 
quotas  and  selling  problems  shift  faster  and 
faster,  the  flexibility  of  Spot  Broadcasting  is 
proving  itself  the  salvation  of  many  an  adver- 
tiser! Perhaps  it  will  do  the  same  for  you.  Ask 
a  John  Blair  man.  He  knows  markets . . .  he's 
a  merchandising  expert . . .  and  he  represents 
many  of  the  country's  finest  radio  stations. 


JOH 


&•  COMPANY 


Offices  in  Chicago  •  Hew  York  •  St.  Louis  •  Los  Angeles  •  San  Francisco 

REPRESENTING  LEADING  RADIO  STATIONS 


This  advertisement,  appearing  also  in  FORTUNE  Magazine  for  Nov.,  is  one  of  a  FOR- 
TUNE series  published  in  the  interest  of  Radio  Stations  represented  by  John  Blair  &  Company. 


Page  8    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


SK  YOUR 

BLAIR  MAN 

about 

LISTENERS 
per  DOLLAR 

in 

INDIANAPOLIS 

The 

Indianapolis 
News  Station       BASIC  MUTUAL 


JOHN  BLAIR  &  COMPANY    •    NATIONAL  REPRESENTATIVES 


North  Carolina's  third 
largest  city.  (1940  U.  S. 
Census)  City-county  are 
one  compact  unit  with 
present  estimated  popu- 
lation of  100,000. 


Durham  makes  25% 
of  all  the  nation's  ciga- 
rettes. Add  up  94  other 
steady  industries,  rich 
surrounding  farm  land 
and  famed 


Duke 


University  and  you  can 
see  what  a  grand  market 
this  is.  To  control  it, 
one  station  does  the  job 
at  surprising  low  rates. 


Owned  By 
Durham  Herald-Sun 
Papers 


Represented  by  Howard  H.Wilson  Co. 

Page  10    •    November  5,  1945 


My  Impression  of  Europe 

(Eighth  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 
By  JOSEPH  H.  REAM 


Vice-President  &  Secretary,  CBS 


MODERN  war  allows  no  room 
for  place  or  show. 
There  is  the  one  over- 
powering impression  from 
four  kaleidoscopic  weeks  in  Eu- 
rope. In  subsidiary  categories  fall 
the  marvels  of  trans-Atlantic  air 
travel,  the  superiority  of  our  radio 
services  compared  with  those  of 
other  countries,  the  horrors  of  the 
great  and  petty  atrocities,  the  piti- 
able plight  of  displaced  persons, 
and  even,  I  think,  the  calm  effi- 
ciency, the  quiet  assurance,  and  the 
democratic  camaraderie  of  those 
American  boys  who  in  a  few  short 
months  became  men  of  a  new  breed 
and  the  greatest  fighting  force  the 
world  has  seen. 

The  devastation  of  the  German 
cities  must  be  seen  to  be  believed. 
Here  we  saw  the  tangible  physical 
evidence  of  the  meaning  of  defeat 
in  total  war. 

The  different  impressions  of  Eng- 
land and  France,  however,  brought 
home  even  more  poignantly  the 
meaning  of  the  defeat  of  a  people. 
Here  the  evidence  was  found  more 
in  the  people  themselves  than  in 
physical  destruction. 

England  is  a  shining  example  of 


IN  PENNSYLVANIA  THE 

TRI-PENN 

MARKET 


men  who  never  gave  up.  This  little 
island,  where  they  drive  on  the 
wrong  side  of  the  street,  where 
they  count  money  in  pounds,  shill- 
ings and  pence  and  have  never 
learned  to  cook — this  little  island 
(Continued  on  page  79) 


Sellers  of  Sales 


GORDON  HOYT  MILLS,  au- 
thor of  the  NBC  guide  man- 
ual and  the  first  man  in 
charge  of  NBC  guest  rela- 
tions at  its  start  twelve  years  ago, 
is  now  business  manager  of  the 
radio  department  of  Arthur  Kud- 
ner  Agency,  New  York. 

Born  in  Jamaica,  Long  Island, 
Dec.  13,  1903,  Gor- 
don attended  RCA 
Institute  and  Union 
College.  He  stayed 
at  Union  College 
for  one  year  which, 
he  says,  "was  long 
enough  to  find  out 
that  I  wasn't  an  en- 
gineer." 

After  he  left 
school,  he  opened  up 
an  electrical  and  ra- 
dio retail  store.  In 
1931    he    left  the 
store  and  joined 
RCA   in  charge  of 
sales.  From  RCA  he 
went   to    work  for 
the  Chicago  Herald 
&   Examiner    as  national 
salesman;    then  to  Philco  Radio 
Corp.  as  national  advertising  man- 
ager. He  stayed  with  Philco  until 
1933  when  he  joined  NBC  to  open 
up    the    guest    relations  depart- 
ment. 

There  he  arranged  for  special 
studio  tours,  designed  the  page 
boys    uniforms,    and    wrote  the 


guide's  manual.  Eventually,  he  was 
transferred  from  guest  relations 
to  NBC  Spot  Sales.  In  1943  he 
joined  Kudner  in  his  present  post. 

Under  Radio  Director  Myron  P. 
Kirk,  Gordon's  duties  as  business 
manager  are  composed  of  negotiat- 
ing with  clients  in  the  preliminary 
stages,  tying  up  operating  ends  and 
in    general  servic- 
ing the  client.  His 
department    is  re- 
sponsible for  the 
General  Motors 
Symphony  of  the  Air, 
Orson  Welles,  spon- 
sored by  Lear  Radio, 
and  spot  campaigns 
for   U.   S.  Tobacco 
and    Benson  & 
Hedges. 

The  Mills  —  she 
was  Eileen  Johnson 
— have  been  married 
sixteen  years  and 
have  one  daughter, 
Joan  Studley,  14 
years  old.  Their 
GORDON  home   is   in  North 

Port,  Long  Island.  Gordon  spends 
four  hours  a  day  commuting  but 
says  once  you  get  out  on  the  Island 
it's  worth  it. 

His  hobbies  range  from  pho- 
tography to  raising  chickens.  Dur- 
ing the  war  the  Mills  raised  as 
many  as  1200  at  a  time. 

He  is  a  member  of  Alpha  Delta 
Phi. 


YORK 


produces  sales 
for  you 


•  The  Tri-Penn  primary  area 
is  a  rich  region  in  the  heart  of 
Pennsylvania  — which  is  not 
covered  by  any  other  station. 

Write  main  office— 8  West 
King  St.,  Lancaster,  Penna.,  or 

Sales  Representative 

RAYMER 


BROADCASTING    •    Broadcast  Advertising 


■HHHHI 


mo-o-o- 


Who  sprayed  the  baby  with  DDT?  Who  sprinkled  cyanide  on  the  hors  d'oeuvre?  Who 
cut  whose  throat  with  what  instrument?  Well,  it's  a  wise  bird  that  knows  the  answers 

 and  he  likely  found  them  by  listening  to  WGN's  mystery  shows. 

This  imposing  line-up  of  top-flight  thrillers  includes:  Mystery  House  Rogue's 

Gallery  Sherlock  Holmes  Murder  Is  My  Hobby  .....  The  Shadow  

Bulldog  Drummond  Nick  Carter  The  Falcon  Country  Sheriff  

House  of  Mystery  Crime  Files  of  Flamond. 

For  hair-raising  radio  for  sales-raising  radio  for  middlewestern  lead- 

ership  it's  still  WGN. 


%  1 

m 


CHICAGO  11 
ILLINOIS 

50,000  Watts 
720  Kilocycles 


MUTUAL    BROADCASTING  SYSTEM 


Eastern  Sales  Office:  220  East  42nd  Street,  New  York  17,  N.  Y, 
West  Coast:  Edward  S.  Townsend  Co.,  Russ  Building,  San  Francisco,  Calif 


ROADCASTING    •    Broadcast  Advertising 


iber  5,  1945    •    Page  H 


The  selection  is  here . . . 


. . .  and  the  prices  are  right 

for  all  NBC-Recorded  Shows 


Music 


Art  Van  Damme  Quintet  with  Louise  Carlyle  ... 

Mile-a-minute  recorded  musical  with  Art  Van  Damme  and  his 
swing  accordion,  the  warm  vibrant  songs  of  Louise  Carlyle,  and 
the  Quintet.  Schedule:  3  quarter-hours  a  week.  Now  Available: 
26  weeks  of  broadcasting. 

Time  Out  for  Fun  and  Music  . . .  Music,  songs,  and 

banter.  Series  I — Allen  Prescott  as  m.c,  Felix  Knight,  Tenor,  and 
Ted  Steele's  Novatones.  Series  II— Ted  Steele  and  Grace  Albert. 
Series  III — Ted  Steele  and  Gwen  Williams.  Schedule:  1  or  2  quarter- 
hours  a  week.  Now  Available:  32  to  65  weeks  of  broadcasting. 


Mystery 


The  Haunting  Hour  .  .  .  Presents  original  psychological 
mysteries,  "whodunit"  thrillers  and  crime  crusade  themes.  Each 
story  complete  in  itself.  Schedule:  1  half-hour  a  week.  Now 
Available:  52  weeks  of  broadcasting. 

Five-Minute  Mysteries  . . .  New  5-minute  mystery  thrillers. 
Effective  musical  theme,  bridge  music  and  a  new  "delayed 
solution"  production  technique  offer  the  sponsor  unusual  com- 
mercial opportunities.  Schedule:  3  five-minutes  a  week.  Now 
Available:  87  weeks  of  broadcasting. 


drama 


The  Playhouse  of  Favorites  . . .  Rings  up  the  curtain  on 

expert  adaptations  of  the  works  of  Dickens,  Tolstoy,  Melville  and 
others.  Cast  of  top-flight  stars.  Schedule:  1  half-hour  a  week.  Now 
Available:  26  weeks  of  broadcasting. 

Modem  Romances  .  .  .  True  stories  of  real  people,;dramatized 
from  the  grippingly  human  pages  of  one  of  today's  popular  maga- 
zines,  Modern  Romances.  Schedule:  3  or  5  quarter-hours  a  week. 
Now  Available:  31  to  52  weeks  of  broadcasting. 


RADIO  WILL  GO  TO  YOUR  SPONSOR'S  HEAD 
if  you  use  an  NBC-Recorded  show.  All  types  of 
shows  (just  a  few  are  listed  here)  for  all  times  . . . 
for  all  sponsors  . . .  program  material  that  is  bound 
to  boost  any  advertiser's  morale.  Why?  Because 
each  NBC-Recorded  feature  is  expensively  styled 
to  network  specifications  .  .  .  but  now  available  at 
rate  reductions  up  to  40  %  in  many  markets  through- 
out the  country.  What  an  opportunity  for  advertis- 
ers everywhere!  Check  your  choice  now  and  send 
for  audition  records. 


Christmas 


The  Magic  Christmas  .Window  .  .  .  Favorite  fairy  tales 

come  to  life  when  two  typical  youngsters  discover  the  secret  of 
walking  into  The  Magic  Christmas  Window  with  living  toys. 
Schedule:  2  or  3  quarter-hours  a  week.  No-  Available:  8  to  12 
weeks  of  broadcasting. 

Happy  the  Humbug  .  .  .  Adventures  of  Happy,  that  fanciful 
hybrid  of  the  animal  kingdom,  with  his  fascinating  animal  pals. 
A  radio  cartoon  for  kids  up  to  60  years  of  age.  Schedule:  2  or  3 
quarter-hours  a  week.  Now  Available:  5  to  27  weeks  of  broadcasting. 


NBC 


•REgOftpING  DIVISION 

IMB£(^lJ^URC£  Of  RtCOROeO  PROGRAMS 


Page  12    •    November  5,  1945 


k  Sertice  il  Rail*  oca  Blda  Radio  City,  New  York  '  Chicago  •  Washington  •  Hollywood  '  Son  Francisco 

Corpiritlin  it  Anirlca  a 

BROADCASTING    •    Broadcast  Advertising 


Through  this  microphone 

pass  the  8 best  selling 
voices  oi  Upstate  wwYork 

■ 

2  J|^|^* 

\                       f  x 

 : 

•  Selling  goods  over  the  air— actually  selling  goods,  not 
merely  talking  about  them-has  a  technique  all  its  own: 
A  combination  of  voice,  showmanship  and  "just  plain  sell," 
that  has  been  mighty  hard  to  find  during  the  war.  But 
WSYR  has  always  maintained  prewar  quality  in  its  an- 
nouncing staff;  it  has  had  no  women  announcers,  no  begin- 
ners, no  stop-gaps.  Today,  WSYR's  announcers  are  the 
finest  in  the  Station's  history,  and  postwar  announcer- 
quality  is  here  right  now. 

You  will  find  this  sales-making  combination  not  once  but 

8  times  at  Station  WSYR.  See  for  yourself: 

1-  BILL  ROTHRUM  —  Dean  of  Central  New  York  announcers; 

for  seven  years  top  sports  commentator ;  popular  master 

of  ceremonies,  writer  and  producer. 

2.  HERB  CARNEAL— Crack  news  and  sports  announcer,  script 
writer,  dramatic  and  character  actor.  Formerly  with 
WMBG,  Richmond,  Va. 

3.  CHARLES  HOBART— Ace  newscaster,  radio  and  stage  actor. 
Formerly  with  WNBF,  Binghamton,  N.  Y. 

4.  HAL  BOWIE-Former  announcer  at  KZRH  in  Manila.  In- 


terned by  the  japs  for  38  months  in  the  Philippines. 
Now  a  star  announcer  on  WSYR;  actor  and  lecturer. 

5.  BILL  GIVENS— Left  announcing  career  to  become  combat 
correspondent  with  Third  Marine  Air  Wing.  Injured  in 
crackup,  honorably  discharged  and  back  at  announcing 
with  WSYR. 

6.  BERN!£  BARROW— Announcer,  writer,  newscaster,  dramatic 
actor  in  both  stage  and  radio  shows,  and  jazz  connoisseur. 

7.  VERNON  COOK— Announcer  and  specialty  writer,  producer 
and  emcee  of  children's  shows,  expert  at  adding  color  to 
record  programs  in  a  very  special  and  intriguing  style. 

8.  DON  ORTH— All-around  announcer,  outstanding  as  nar- 
rator on  dramatic  programs.  Formerly  with  WIBX, 
Utica,  N.  Y. 

Thanks  to  these  8  crack  selling  announcers,  advertisers 
who  use  WSYR  get  no  hesitant  or  dead-pan  airing  of  their 
product. 

Instead,  they  get  that  combination  of  voice,  showmanship 
and  just  plain  sell  that  makes  cash  registers  in  the  Syracuse 
area  sing  right  out  loud. 


WSYR,  Syracuse  •  5000  Watts  •  570  Kc.  •  Basic  NBC  •  Representatives:  Paul  H.  Raymer  Co. 


BROADCASTING    •    Broadcast  Advertising 


November  5,  194$    •    Page  13 


ONE  OF  A  SERIES  PRESENTING   THE   MEN  WHO    MAKE   FREE    &   PETERS  SERVICE 


r 


"lei" 
as  in 
lylon"!- 


Four  years,  DePaul  Academy 
One  year,  DePaul  University 
One  year,  Northwestern  University 
Twelve    years,    National  Broad- 
casting Company 
Two  years,   Blue   Network  Spot 
Sales 

Free  &  Peters   (Chicago  Office) 
since  September,  1945 


\\\  Neihengen! 


Take  one  quiet,  soft-spoken,  hard-working 
young  man  —  add  an  equal  amount  of  am- 
bition, persistence  and  tenacity  —  stir  well 
for  over  fourteen  years  in  radio  .  .  .  and 
voila!,  mes  amis,  there  you  have  Ray 
Neihengen!  As  one  of  our  several  new 
F  &  P  Colonels,  Ray  has  already  earned  the 
confidence  and  respect  of  everybody  with 
whom  he  has  come  in  contact.  Welcome 
to  F&P,  Ray! 

Now  that  things  are  getting  back  to  normal, 
and  men  who  can  produce  more  than  a 
faint  sound  in  the  stethoscope  are  becom- 


ing available,  we  ask  you  to  watch  F  &  P's 
dust.  Blessed  with  a  loyal  organization 
of  the  wisest  old  heads  in  the  representa- 
tion business,  we  are  now  out-doing  our- 
selves by  the  addition  of  more  good  men 
than  we  ever  have  had  in  all  our  thirteen 
years  in  this  industry.  And  with  every 
good  man  we  add,  we  know  that  spot- 
broadcasting  becomes  just  that  much  easier 
and  more  profitable  to  all  you  agencies, 
advertisers  and  radio  stations  alike.  And 
that's  our  job,  here  in  this  group  of  pioneer 
radio-station  representatives. 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY   CINCINNATI 

KDAL  DULUTH 

WDAY  FARGO 

WISH  INDIANAPOLIS 

WJEF-WKZO     .    .    GRAND  RAPIDS- 
KALAMAZOO 

KM BC  KANSAS  CITY 

WAVE   LOUISVILLE 

WTCN   .    .    MINNEAPOLIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

.  .  .  IOWA  .  .  . 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

.  .  . SOUTHEAST .  .  . 

WCBM   BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF-.    _  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

KOB  ALBUQUERQUE 

KEEW   BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL  TULSA 

 PACIFIC  COAST  ... 

KOIN  PORTLAND 

KIRO  SEATTLE 

and  WRIGHT-SONOVOX,  Inc. 


Free  &  Peters,  inc. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932  ■*• 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  Griswold St.  SAN  FRANCISCO:  i  1 1  Sutter  HOLLYWOOD:  633,  Hollywood  ATLANTA:  322  Palmer Blidg. 
Franklin  6373  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  2151  Maln  5667 


Page  14    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


BROADCASTING 

/      /      &*oc€,  BROADCAST  ADVERTISING 

VOL.  29,  NO.  19  WASHINGTON,  D.  C,  NOVEMBER  5,  1945  $5.00  A  YEAR— 15c  A  COPY 

World  Pays  Tribute  to  U.  S.  Broadcasting 


Art's  Advancement 
During  25  Years 
Honored 

WORLDWIDE  recognition  of  the 
role  played  by  U.  S.  broadcasting 
in  national  and  international  prog- 
ress is  coming  to  radio  this  week 
as  foreign  officials  join  with  gov- 
ernment, state,  civic,  industrial, 
educational  and  business  leaders 
in  paying  tribute  to  the  mass  me- 
dium that  has  grown  out  of  the 
early  experiments  of  Dr.  Frank 
Conrad. 

Events  in  communities  every- 
where are  tied  into  thousands  of 
broadcasts  as  Radio  Manufac- 
turers Assn.  sponsors  National 
Radio  Week  Nov.  4-10  as  climax 
to  a  year-long  celebration  of  the 
25th  anniversary  of  broadcasting. 

Though  celebrations  run  the 
gamut  of  public  events,  the  week's 
events  are  focused  on  the  presen- 
tation Wednesday  night  of  the 
RMA's  statuette  commemorating 
radio's  25th  anniversary.  The  stat- 
uette will  be  presented  during  Mu- 
tual's  8-8:30  p.  m.  broadcast  by 
Raymond  C.  Cosgrove,  RMA  presi- 
dent, to  Judge  Justin  Miller,  NAB 


1921  (July  2)— Dempsey-Carpentier  fight 
was  broadcast  from  Boyle's  Thirty 
Acres  in  Jersey  City  through  a  tempo- 
rarily installed  transmitter  at  Ho- 
boken,  N.  J.  Major  J.  Andrew  White 
was  the  announcer.  This  event  gave 
broadcasting  a  tremendous  boost. 

1921  (Nov.  11)— President  Harding's  ad- 
dress at  burial  of  the  Unknown  Sol- 
dier at  Arlington  was  broadcast. 

1922  (Sept.  7) — Station  WEAF  New 
York  broadcast  the  first  commercially 
sponsored  program  of  the  Queens- 
borough  Corp.,  a  real  estate  organi- 
zation. 

1922  (Oct.  28)— Princeton-Chicago  foot- 
ball game  went  on  the  air  as  the  first 
broadcast  from  the  gridiron. 

1922  (Nov.  11)— Remote  control  pickup 
of  opera  "Aida"  at  the  Kingsbridge 
Armory,  New  York,  was  the  first  pro- 
gram of  its  kind. 

1922  (Nov.  22)— The  New  York  Philhar- 
monic Orchestra  broadcast  for  the 
first  time. 

1923  (Dec.  4)— Opening  of  Congress 
broadcast  for  first  time. 

1924 — National  Republican  convention 
at  Cleveland  and  National  Demo- 
cratic convention  at  New  York  were 
broadcast  for  first  time  over  nation- 
wide networks. 

1926 — World  Series  was  broadcast  for 
the  first  time  by  nationwide  hookup. 

1927  (Jan.  1)— The  first  regularly  es- 
tablished coast-to-coast  hookup  re- 
quiring 4,000  miles  of  wire  was  used 
to  broadcast  football  game  in  Bowl 
of  Roses,  Pasadena,  Cal. 

1927  (Jan.  21)— First  coast-to-coast 
broadcast     of     an     opera  featured 


president.  Presentation  will  occur 
in  the  studios  of  WOL  Washing- 
ton during  a  five-minute  pickup 
built  around  a  panorama  of  mu- 
sic of  the  past  quarter-century.  De- 
signer of  the  statuette  was  Charles 
Bradley  Warren,  Pittsburgh  sculp- 
tor. 

Silvered  replicas  of  the  statu- 
ette in  plaque  form  are  being  pre- 
sented to  each  broadcasting  sta- 
tion by  RMA,  with  25,000  radio 
dealers  taking  part  in  ceremonies. 
Some  250  manufacturer  members 
of  RMA  are  actively  promoting  the 
celebrations. 

Statuettes  to  All 

Networks  are  staging  special 
programs  acquainting  the  public 
with  radio's  development  and  re- 
viewing historic  highlights  of  the 
quarter-century.  Stations  have 
prepared  large  numbers  of  appro- 
priate programs. 

Nationwide  events  will  depict 
women's  interest  in  the  anniver- 
sary, under  direction  of  Dorothy 
Lewis,  NAB  coordinator  of  lis- 
tener activity.  Over  400  stations 
were  scheduled  today  (Nov.  5)  to 
feature  women  guests  in  anniver- 
sary programs.  Radio  councils  are 
holding  sessions  and  most  national 


"Faust"  from  the  Chicago  Civic  Opera 
Auditorium. 

1927  (Feb.  22)— First  coast-to-coast 
Presidential  broadcast  from  the  floor 
of  Congress  featured  Calvin  Coolidge's 
Washington  Birthday  address  at  joint 
session  of  Congress. 

1931  (Jan.  1) — Premier  Mussolini  of 
Italy,  speaking  over  short  waves  from 
Rome,  was  heard  for  the  first  time 
by  American  radio  audience. 

1931  (Feb.  12)— Pope  Pius  XI  addressed 
the  world  in  an  international  broad- 
cast inaugurating  the  Vatican  City 
station  HVJ,  marking  the  first  time 
the  Pope's  voice  was  heard  in  America. 

1932  (Nov.  9)— Governor  Franklin  D. 
Roosevelt  made  his  first  radio  address 
as  President-elect,  thanking  the  elec- 
torate. 

1936  (April  24) — American  Newspaper 
Publishers  Association  drops  fight  on 
radio  and  adopts  cooperative  attitude, 
concluding  in  report  that  functions 
of  newspapers  and  radio  are  so  closely 
allied  that  future  welfare  of  country 
depends  upon  continuance  of  both 
media  as  "free  institutions". 

1936  (June  16) — Pres.  Roosevelt  reas- 
serts faith  in  American  system  of 
broadcasting  and  opposes  monopoly 
in  radio  in  letter  to  BROADCASTING 
Magazine  on  occasion  of  14th  annual 
NAB  convention  in  Chicago,  July  6-8. 

1937  (Jan. -Feb.)—  Radio  performs  great- 
est humanitarian  role  in  disastrous 
Ohio-Mississippi  floods,  winning 
plaudits  of  Pres.  Roosevelt,  Red  Cross 
and  nation's  listeners  for  its  rescue 

(Continued  on  page  75) 


organization  magazines  are  car- 
rying Radio  Week  articles.  Cli- 
maxing women's  observance  will 
be  a  Citizens  Radio  Anniversary 
Committee  luncheon  Nov.  10  at  the 
Hotel  Roosevelt,  New  York.  NAB 
President  Miller  will  speak. 

Among  others  expressing  greet- 
ings will  be  Mayor  Fiorello  H.  La- 
Guardia;  Chairman  Paul  A.  Por- 
ter of  the  FCC;  Frank  Braucher, 
president,  Periodical  Publishers 
Assn.;  Gov.  Thomas  E.  Dewey  of 
New  York.  John  Mason  Brown, 
author  and  critic,  will  act  as  m.  c. 
A  bound  volume  of  100  letters  of 
tribute  to  radio's  public  service 
sent  by  national  organizations  will 
be  presented  to  President  Miller 
by  the  luncheon  chairman,  Mrs. 
Luella  Laudin,  radio  chairman, 
National  Council  of  Women.  Tick- 
ets are  $5  each  and  may  be  ob- 
tained from  the  committee's  office, 
Room  905,  501  Madison  Ave.,  New 
York  22,  N.  Y. 

Appropriate  salutes  from  10 
foreign  nations  were  sent  to  the 
NAB  (see  separate  story).  They 
voiced  the  appreciation  of  foreign 
communications  officials  for  ra- 
dio's development  and  its  wartime 
progress. 

In  keeping  with  the  week's 
.events  the  new  radio  room  in  the 
Senate  wing  of  the  U.  S.  Capitol 
will  be  formally  dedicated.  Invita- 
tions for  the  reception,  4-6  p.  m. 
Wednesday,  were  sent  by  the  Ra- 
dio Correspondents  Assn.  to  all 
Senators,  Speaker  Rayburn  and 
government  officials.  According  to 
several  Senators  President  Tru- 
man has  accepted  an  invitation  to 
attend. 

Superintendent  D.  Harold  Mc- 
Grath  and  his  assistant,  Hardy 
Croxton,  are  in  charge  of  the  ra- 
dio room.  It  contains  five  private 
soundproof  broadcast  booths. 

Former  President  Herbert  Hoo- 
ver will  speak  on  CBS  Nov.  10  in 
connection  with  25th  anniversary 
of  radio  on  his  views  on  the  con- 
duct and  progress  of  radio  during 
last  quarter-century.  Quarter-hour 
broadcast  will  originate  at  WBAB 
Atlantic  City,  at  10:45-11  p.  m. 

NAB  sent  out  the  last  of  a 
series  of  Radio  Week  bulletins  pre- 
pared by  Willard  D.  Egolf,  NAB 
public  relations  director.  The  final 
bulletin  contained  tributes  from 
abroad  as  well  as  a  list  of  tributes 
from  a  large  number  of  national 
organizations. 

Everything  from  dramatic  pre- 
sentations to  novelties  is  sched- 
uled on  networks  as  they  weave  the 


Radio  Week  theme  into  programs. 
Recreations  of  original  top  broad- 
casts add  a  nostalgic  note. 

Several  CBS  programs  show 
broadcasting's  contribution  to  cul- 
tural, spiritual  and  material  well- 
being  of  the  nation.  Anniversary 
programs  include  Norman  Corwin's 
Seems  Radio  Is  Here  to  Stay,  ex- 
cerpts from  famous  broadcasts  and 
sports  review  by  Ted  Husing.  Start- 
ing off  the  week  was  a  prayer  for 
guidance  in  use  of  radio  to  further 
world  unity  by  Dr.  Theodore  F. 
Adams,  pastor  of  First  Baptist 
Church,  Richmond,  during  the 
Church  of  the  Air.  Salt  Lake  Tab- 
ernacle   program    repeated  three 


Anniversary  Index 

Page 


World  Tribute    15 

Famous  Firsts    15 

Flash-Back   17 

Peabody  Contest    25 

Murals    27 

Picture  Album  38 

Our  Respects  52 

Editorial    52 

25-Year  Club   87 

Salutes  From  Abroad  88 


choral  features  on  its  first  CBS 
broadcast  in  1932. 

CBS's  Vox  Pop  celebrates  radio's 
25th  anniversary  and  its  own  14th 
birthday  with  a  special  broadcast 
Nov.  5  when  the  show  originates 
from  the  Hotel  McAlpin,  in  New 
York,  scene  of  many  of  the  pro- 
gram's early  broadcasts. 

NBC  celebrates  the  week  with 
such  special  programs  as  Do  You 
Remember?  recreating  in  music 
story  milestones  in  radio  history, 
Monday  through  Friday,  8:15-8:45 
a.m.  Fun  and  Folly  With  Ed  East 
and  Polly  presents  a  radio  oldtimer 
each  day  and  the  Fred  Waring  pro- 
gram is  carrying  a  five-year  radio 
resume  each  morning. 

Miller  on  'Army  Hour' 

Justin  Miller,  NAB  president, 
spoke  on  NBC's  Army  Hour  on 
Nov.  4.  Program  also  included  a 
talk  by  Maj.  Gen.  Frank  E.  Stoner, 
chief  of  Army  communications,  on 
the  vital  role  played  by  the  com- 
munications industry  in  final  vic- 
tory and  Brig.  Gen.  Robert  A.  Mc- 
Clure,  former  head  of  Psychological 
Warfare  Division  of  SHAEF,  de- 
(Continued  on  page  8 A) 


FAMOUS  FIRSTS  IN  RADIO 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  15 


FCC  Approves  65  More  FM  Stations 

Conditional  Grants 
Bring  Total 


To  129 


MAINTAINING  a  fast  pace  in 
processing  of  FM  applications,  the 
FCC  last  week  authorized,  another 
65  conditional  grants  for  new  sta- 
tions, bringing  the  total  number  of 
actions  since  resumption  of  licens- 
ing to  129.  Approximately  540  FM 
applications  are  still  on  file. 

As  with  the  first  bloc  of  grants, 
last  week's  actions  affected  only 
applications  outside  of  the  densely 
populated  Middle  Atlantic  and 
New  England  states  embraced  in 
Area  I.  About  half  of  the  new 
grants  were  in  Southern  States,  the 
remainder  being  in  the  central  and 
northwest  areas. 

All  but  12  of  the  applications 
acted  upon  are  from  existing  stand- 

FURTHER  impetus  to  FM  Broad- 
casting was  given  by  the  FCC  last 
week  with  authorization  for  65 
new  stations  in  52  Southern  and 
Western  cities.  Frequencies  will  be 
assigned  upon  completion  of  neces- 
sary engineering  examination  of 
applications  involved. 

ard  broadcasters  and  most  of  these 
12  are  from  newspaper  interests. 
As  was  also  the  case  with  the  pre- 
vious actions,  the  grants  were  made 
only  in  localities  where  metropoli- 
tan or  community  channels  are 
available  for   additional  stations. 

Last  week's  grants  brought  to 
360  the  total  number  of  actions 
taken  on  the  approximately  1400 
applications  of  various  categories 
which  were  pending  Oct.  8  when 
licensing  was  resumed.  Consolidated 
hearings  have  been  designated  on 
231  applications  for  AM  stations 


and  changes  in  facilities.  Action  on 
television  applications  must  await 
adoption  of  rules  and  regulations. 

Simultaneously  with  its  an- 
nouncement of  the  grants,  the 
Commission  issued  an  analysis  of 
the  665  applications  for  FM  sta- 
tions pending  as  of  Oct.  8,  compiled 
by  its  Economics  Division.  The 
data  showed  that  68% 'of  the  ap- 
plicants are  AM  licensees,  27.4% 
are  non-broadcasters.  Balance  of 
the  applications  are  incomplete. 

Approximately  40%  of  all  the 
FM  applications  are  from  news- 
paper interests,  the  analysis  re- 
veals, but  of  the  applications  from 
non-broadcasters  newspaper  inter- 
est comprise  about  50%.  Approxi- 
mately 38%  of  the  applications 
from  existing  broadcasters  have 
newspaper  interests. 

Comparison 

In  a  comparison  of  the  number 
of  FM  applicants  with  the  number 
of  standard  stations,  the  analysis 
shows  179  AM  stations  in  Area  I 
to  170  FM  application.  In  Area  II 
there  are  724  AM  stations  and 
464  FM  applications. 

FM  applications  as  of  Oct.  8  ex- 
ceed the  number  of  AM  stations  in 
Massachusetts,  Rhode  Island,  Con- 
necticut, New  Jersey,  District  of 
Columbia,  California,  Indiana,  Ohio 
and  Tennessee,  survey  shows. 

Next  to  broadcasters  and  news- 
papers, it  was  shown,  labor  unions 
and  manufacturers  comprised  the 
largest  groups  of  applicants  for 
FM  stations,  with  13  each,  followed 
by  dealers  and  distributors  with  9, 
department  stores  with  4,  and  real 
estate  firms  with  3.  Business  in- 
terests of  other  FM  applicants  are 
building  contractors,  investment 
banking,  agriculture,  advertising, 
transportation,  public  utility. 

With  the  exception  of  labor 
unions,  the  data  shows,  the  FM 


applications  originate  largely  from 
the  same  types  of  businesses  which 
are  active  in  AM  broadcasting. 

The  65  conditional  FM  grants 
issued  last  week  are  for  stations 
in  52  cities  in  22  states.  Four  sta- 
tions were  granted  to  Seattle 
while  Louisville  and  Oklahoma 
City  each  received  three.  Two 
grants  each  were  authorized  for 
Mobile,  Montgomery,  St.  Louis, 
Portland,  Ore.,  Knoxville,  and 
Beckley,  W.  Va. 


Authorization  of  a  conditional 
grant,  the  Commission  explained, 
means  that  a  channel  has  been 
made  available  for  the  applicant 
and  that  he  may  now  proceed  with 
preliminary  plans  for  obtaining 
studio  equipment  and  for  building 
his  studio.  Specific  frequencies  will 
not  be  assigned  until  each  applica- 
tion is  examined  for  engineering 
details  and  proposals  relating  to 
(Continued  on  page  83) 


Tulsa  Petition  First  Postwar 
Move  to  Break  Down  Clears 


PRINCIPALS  in  West  Central  Broadcasting  Co.  are  (1  to  r):  Edgar  T. 
Bell,  treasurer;  Oklahoma  Gov.  Robert  S.  Kerr,  chairman  of  the  board; 
E.  K.  Gaylor,  president. 


Drawn  for  Broadcasting  by  Sid  Hix 
'I  Don't  Givadam  Who  It  Is!  The  AFM  Has  No  Statement  for  National 
Radio  Week!" 


FIRST  major  postwar  move  to 
break  down  East  and  West  Coast 
clear  channels  was  made  last  week 
in  an  application  asking  FCC  for 
a  new  standard  station  at  Tulsa  to 
operate  on  the  same  frequency  and 
same  power  as  WCAU  Philadel- 
phia, a  Class  1A  station. 

The  application  was  filed  Thurs- 
day by  West  Central  Broadcasting 
Co.,  Tulsa,  new  $300,000  corpora- 
tion headed  by  Oklahoma  Gov. 
Robert  S.  Kerr;  E.  K.  Gaylord, 
president  of  Oklahoma  Publish- 
ing Co.  and  principal  owner, 
through  corporate  affiliation,  of 
WKY  Oklahoma  City,  KLZ  Denver, 
and  KVOR  Colorado  Springs;  and 
Edgar  T.  Bell,  secretary-treasurer 
of  the  publishing  firm  and  executive 
of  the  three  stations.  James  Law- 
rence Fly,  former  FCC  chairman, 
is  counsel  for  West  Central. 

Although  some  two  dozen  ap- 
plications for  duplication  of  clear 
channels  are  now  pending  before 
the  FCC,  the  West  Central  petition 
is  one  of  the  first  filed  "fresh" 
since  the  lifting  of  the  freeze  on 
assignments  and  equipment. 

Only  other  applicant  for  assign- 
ment on  1210  kc  is  Robert  Stephen- 
son, of  Centralia,  111.,  seeking  a 
1  kw  daytime  outlet.  It  was  pre- 
sumed that  the  Tulsa  application 
would  fall  within  the  purview  of 
the  so-called  clear  channel  hearing, 
thrice  postponed  and  now  sched- 
uled to  get  under  way  Jan.  14.  Be- 
fore individual  applications  on  du- 


plication are  considered,  the  FCC 
proposes  to  establish  an  overall 
policy  based  on  this  hearing. 

Promising  "new  and  distinctive" 
broadcast  service  particularly  in  the 
rural  areas  adjacent  to  Tulsa, 
which  it  says  now  receives  "inade- 
quate broadcasting  service  from 
two  of  Tulsa's  three  local  stations", 
the  application  seeks  assignment 
of  1210  kc  with  50,000  w  (maxi- 
mum permissible  power)  for  unlim- 
ited operation.  It  points  out  that 
1210  kc  is  now  a  I-A  channel  as- 
signed exclusively  to  WCAU. 

The  Philadelphia  station  is  owned 
by  Dr.  Leon  Levy  and  his  brother, 
Isaac  D.,  who  own  stock  in  CBS 
and  are  on  the  network's  board. 

Monthly  programming  would 
include  336  hours  commercial 
(64.6%)  and  184  sustaining 
(35.4%).  Approximately  60% 
would  come  from  a  network,  al- 
though, the  application  asserts,  no 
negotiations  for  network  programs 
have  yet  been  started.  Not  more 
than  10%  of  time  would  be  devoted 
to  records  and  transcriptions. 

Applicant  proposes  to  operate  16 
hours  a  day  and  to  give  the  Tulsa 
area  greater  coverage  and  presen- 
tation of  agricultural,  educational 
and  public  affairs.  A  "qualified" 
educator  would  be  employed  full- 
time  emphasis  would  be  on  services 
of  interest  to  rural  listeners  as 
well  as  to  those  in  the  Tulsa  met- 
ropolitan area,  with  Oklahoma  A. 
(Continued  on  page  82) 


Page  16    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


Hartley  Heads  NAB  FM  Department 


Mr.  Bartley 


Offices    Are    Separate ; 
Myles  Loucks  Stays 
Till  December 

ROBERT  T.  BARTLEY,  NAB  di- 
rector of  government  relations, 
has  been  named  director  of  the 
association's  new  FM  Dept.,  au- 
thorized by  the 
NAB  and  FM 
Broadcasters  Inc. 
boards.  Operation 
of  the  depart- 
ment was  decided 
on  at  meetings 
held  Wednesday 
and  Thursday  by 
a  committee  rep- 
resenting both 
groups. 
Organization 
procedure  for  merger  of  FMBI 
and  NAB  was  worked  out  by  the 
joint  committee.  Members  of  the 
committee  are:  Walter  J.  Damm, 
FMBI  president;  three  FMBI  di- 
rectors, John  Shepard  3d,  Yankee 
Network  and  WMTW;  Wayne  Coy, 
WINX  and  W3XO  Washington; 
Gordon  Gray,  WSJS  and  WMIT 
Winston-Salem;  and  three  NAB  di- 
rectors, Frank  Stanton,  CBS;  Paul 
W-  Morency,  WTIC;  Leslie  C. 
Johnson,  WHBF.  Mr.  Johnson  was 
unable  to  attend  the  meetings. 

The  committee  now  operates  as 
the  Executive  Committee  of  the 
NAB  FM  Dept.,  with  Mr.  Damm 
as  chairman.  Also  attending  the 
merger  meetings  for  NAB  were 
President  Justin  Miller;  Executive 
Vice-President  A.  D.  Willard  Jr., 
and  Secretary-Treasurer  C.  E.  Ar- 
ney  Jr. 

Separate  Offices 

Offices  of  the  FM  Dept.  will  be 
maintained  at  the  present  FMBI 
Washington  headquarters,  1730  I 
St.,  NW,  several  blocks  from  the 
NAB  headquarters  at  1760  N  St., 
NW.  [Closed  Circuit,  Oct.  29]. 
Mr.  Bartley  will  have  his  principal 
office  at  the  FMBI  site  but  also  will 
maintain  an  office  at  NAB  head- 
quarters. 

Myles  Loucks,  FMBI  managing 
director,  who  some  time  ago  had 
indicated  his  intention  to  return  to 
York,  Pa.,  will  remain  with  Mr. 
Bartley  through  November.  He 
submitted  his  resignation  to  FMBI 
last  summer  but  agreed  to  stay 
while  the  merger  situation  was 
simmering. 

Mr.  Loucks  made  the  following 
statement  to  Broadcasting: 

"When  I  agreed  to  take  over  the 
Washington  FMBI  headquarters  in 
January  1944  it  was  to  have  a  part 
in  the  association's  plan  for  the 
promotion  and  reestablishment  of 
FM  broadcasting  looking  toward 
the  postwar  era.  That  work  is  fin- 
ished, the  job  done.  In  fact,  the 
coordination  of  FM  trade  associa- 
tion activities  within  the  NAB  FM 
Dept.  results  directly  from  success- 
ful promotion  of  the  system.  It  was 
the  overwhelming  acceptance  of  FM 
broadcasting  and  the  end  of  the 


war  which  brought  FMBI  to  the 
point  where  nothing  short  of  the 
services  possible  through  an  organ- 
ization of  NAB's  size  and  strength 
will  suffice  for  FM  broadcasters  ap- 
proaching actual  operation." 

Operating  as  a  department  with- 
in the  NAB,  the  FM  activities  will 
be  correlated  with  the  association's 
various  functions.  Mr.  Bartley,  as 
department  head,  will  report  to 
President  Miller  and  Executive 
Vice-President  Willard.  In  public 
relations,  advertising,  statistical 
and  other  activities,  the  FM  Dept. 
will  work  with  the  heads  of  such 
departments. 

When  the  FM  Dept.  gets  into 
operation  greatly  expanded  service 
is  planned  for  FM  stations,  as  well 
as  for  AM  members.  The  FMBI 
news  letter  will  be  absorbed  by  the 
NAB  Reports  which  in  turn  will 
offer  expanded  coverage  in  line 
with  overall  NAB  activities. 

Objectives  Drawn  up 

The  merger  group  met  Thursday 
with  FCC  Chairman  Paul  A.  Por- 
ter, informing  him  of  the  depart- 
ment plans.  A  set  of  objectives 
drawn  up  by  the  committee  was 
outlined  to  Mr.  Porter. 

FMBI  will  take  out  NAB  mem- 
berships for  all  of  its  present  158 
members,  with  FMBI  paying  NAB 


a  flat  check.  This  is  equivalent  to 
the  amount  each  FMBI  member 
would  pay  NAB  if  it  became  an 
active  or  associate  NAB  member. 

The  FM  Dept.  objectives  were 
announced  after  the  Thursday 
meeting  as  follows: 

1.  To  secure  the  assignment  of 
sufficient  additional  channels  for 
FM  so  that  broadcasting  may  de- 
velop in  the  public  interest  to  its 
fullest  potentialities  without  the 
artificial  barriers,  restraints  and 
regulation  now  imposed  upon  it. 

2.  The  issuance  of  three-year 
licenses  to  FM  licensees. 

3.  The  revision  of  the  numbering 
of  FM  channels  to  begin  with  the 
highest  frequency  instead  of  the 
lowest  in  order  that  the  numbering 
will  be  consecutive  when  the  band 
is  extended  downward. 

4.  The  use  of  joint  program  logs 
during  the  period  of  duplicate  op- 
eration. 

5.  The  use  of  joint  call  letters 
during  the  duplicate  operation. 

6.  The  revision  of  the  six-hour 
minimum  rule  to  eliminate  require- 
ment of  three  hours  before  6  p.m. 
and  three  hours  after  6  p.m. 

7.  The  use  of  numerical  instead 
of  frequency  designations  on  FM 
receiving  sets. 

8.  The  compilation  of  infoi'ma- 
tion  with  respect  to  FM  receiver 
sales. 


Quick  Flash-Back  of  Progress 
During  Radio's  First  25  Years 


WHAT  happened  in  radio  labora- 
tories during  these  last  25  years 
to  advance  so  rapidly  the  broad- 
casting art? 

The  story,  told  chronologically, 
would  fill  a  six-foot  shelf. 

This  week  of  Nov.  4-10,  when 
radio's  attainments  are  being  ex- 
tolled, a  quick  flash-back  is  timely. 
The  following  notations — mile- 
stones in  radio's  development — are 
gleaned  from  the  Chronology  of  the 
Development  of  Radio  Broadcast- 
ing published  in  the  Broadcasting 
Yearbooks  for  a  decade,  and  which 
will  be  published  in  full  in  the  1946 
Yearbook  (going  back  to  640  B.C. 
when  Thales  of  Miletus  observed 
that  amber  after  being  rubbed  ac- 
quired the  electric  property  of  at- 
tracting straws). 

The  first  week  in  November  was 
selected  because  it  was  on  Nov.  2, 
1920,  that  KDKA  in  Pittsburgh 
broadcast  the  Harding-Cox  election 
returns.  That  paragraph,  plucked 
from  the  Chronology,  reports: 
1920  (Nov.  2)— KDKA  Pittsburgh 
(Westinghouse  Co.)  founded 
by  Dr.  Frank  Conrad,  begins 
regular   schedule    of  broad- 
casting   with  Harding-Cox 
presidential  election  returns. 
There    were   broadcasts  before 
that.  In  the  summer  of  1916  8XK 
was  licensed  to  Dr.  Conrad  for 
general  development  work.  In  No- 
vember,   1916,    deForest  operated 


an  "experimental  radiophone  sta- 
tion" at  High  Bridge,  N.  Y.  Then 
on  Aug.  20,  1920,  the  Detroit  News 
had  a  station  designated  as  8MK, 
which  began  operation.  But  it  had 
no  regular  call  letters.  Later  it  be- 
came WBL,  and  on  July  7,  1922, 
became  WWJ,  the  present  call. 
That  notation  in  the  Chronology 
reads : 

1920  (Aug.  20)— Station  WWJ, 
Detroit  (then  8MK;  later 
WBL;  WWJ  July  7,  1922) 
owned  by  Detroit  News  and 
installed  by  William  J. 
Scripps,  began  operation, 
broadcasting  daily  thereafter. 
Sent  out  returns  of  State  pri- 
mary election  Aug.  31,  1920. 
Following  these,   here  are  the 

highlights  of  radio's  first  twenty 

years : 

1922  (Feb.  27) — First  annual  Radio  Con- 
ference relating  to  broadcasting  was 
held  at  Washington,  D.  C,  at  call  of 
Sec.  of  Commerce  Herbert  Hoover. 

1922  (June) — Marconi  came  to  America 
in  his  yacht  "Elettra"  and  at  a  meet- 
ing of  the  Institute  of  Radio  Engi- 
gineers  demonstrated  his  shortwave 
radio  beam  and  reflectors. 

1922 — The  superheterodyne  as  a  broad- 
cast receiver  was  demonstrated  by  its 
inventor.  Edwin  H.  Armstrong. 

1922 —  Development  of  a  20-kilowatt 
vacuum  tube  for  transmitters  was 
announced  by  Dr.  Irving  Langmuir, 
Schenectady. 

1923  (Jan.  4)— The  first  "chain"  broad- 
cast featured  a  telephone  tieup  be- 
tween WEAF  New  York,  and  WNAC 
Boston. 

1923 —  (March) — Invention  of  the  neu- 
(Continued  on  page  7,8) 


WWJ  Uses  Political 
Spots  After  Protest 

TO  AVOID  needless  and  trouble- 
some proceedings,  WWJ  Detroit 
last  week  agreed  to  carry  six  po- 
litical announcements  it  had  pre- 
viously refused  to  accept  on  the 
ground  that  opposing  candidates 
for  office  had  already  been  accorded 
equal  treatment. 

The  station's  action  followed  a 
complaint  to  the  FCC  by  Richard 
T.  Frankensteen,  mayoralty  candi- 
date, asking  for  an  immediate  pub- 
lic hearing  to  determine  whether 
censorship  was  invoked  by  the  sta- 
tion in  rejecting  the  announce- 
ments. Mr.  Frankensteen's  petition 
charged  that  the  spots  were  re- 
fused because  they  were  considered 
"too  rough"  in  their  criticism  of 
the  present  mayor,  who  is  running 
for  reelection. 

The  station  informed  the  Com- 
mission, it  was  learned,  that  it  felt 
it  was  within  its  legal  rights  in 
turning  down  the  spots,  declaring 
it  had  leaned  backward  to  be  fair 
in  allotting  equal  treatment  on 
speeches.  The  request  for  an- 
nouncements, it  contended,  was 
something  extra. 

The  question  as  to  whether  a 
station  is  required  to  sell  time  for 
announcements  over  and  above 
time  previously  agreed  upon  for 
speeches  and  to  furnish  an  an- 
nouncer to  read  the  spots  was  un- 
derstood to  have  been  raised  by  the 
station  in  a  communication  to  the 
Commission. 

The  petition  filed  by  Mr.  Frank- 
ensteen set  forth: 

That  WWJ  sold  time  to  opposing 
candidates  for  discussion  of  cam- 
paign issues. 

That  WWJ  is  owned  and  con- 
trolled by  the  Detroit  News  which 
is  supporting  Mayor  Jeffries  "and 
is  continuing  to  use  all  of  its  power 
and  influence  to  defeat  petitioner." 

That  time  purchased  on  Oct.  25 
to  broadcast  six  announcements 
daily  beginning  Oct.  27  and  end- 
ing Nov.  5  was  later  refused. 

That  the  announcements  "cor- 
rectly and  accurately  portray  and 
describe  the  record  of  the  present 
mayor"  and  that  if  they  are 
"rough"  it  is  because  the  record 
of  the  present  mayor  ...  is  such 
as  to  warrant  the  criticism  dir 
rected  at  him  by  petitioner." 

That  the  action  of  WWJ  is  con- 
trary to  the  rules  of  the  FCC  "and 
constitutes  a  gross  discrimination 
against  petitioner  and  an  effort  to 
use  the  license  which  it  has  ob- 
tained from  the  Commission  for  its 
own  political  purposes." 

The  announcements  attack  May- 
or Jeffries'  record  on  housing, 
transit,  upkeep  of  streets,  and  "the 
airport  bungle".  One  exhorts: 
"Let's  get  rid  of  that  sleeping 
beauty."  Others  refer  to  him  as 
"do-nothin'  Jeff"  and  "Rip  Van 
Jeffries."  Another  charges  that 
Federal  funds  were  offered  for 
municipal  improvements  but 
"  'playboy'  mayor  was  too  sleepy  to 
say  yes." 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  17 


Radio  Men  Discuss  AFM  With  Miller 


NAB  President  Receives 
Music  Background 
From  Leaders 

WITHOUT  fanfare  or  adoption  of 
a  single  resolution,  nearly  a  score 
of  radio  leaders  met  in  Washing- 
tion  last  Tuesday  with  Judge  Jus- 
tin Miller,  the  NAB's  new  presi- 
dent, to  chart  a  course  designed  to 
bring  peace  and  harmony  into  the 
radio  music  situation  but  prepared 
to  fight  it  through  with  James  C. 
Petrillo  if  an  equitable  solution 
isn't  reached. 

The  meeting,  called  by  Judge 
Miller  as  his  first  extraordinary 
action  since  he  assumed  the  NAB 
presidency  a  month  ago,  was  more 
of  a  council  of  indoctrination  than 
one  designed  to  plan  strategy. 
Judge  Miller  wanted  to  be  in- 
formed on  the  music  situation, 
which  has  erupted  periodically 
over  the  years  to  plague  radio.  The 
AFM  president's  edict  to  the  net- 
works, demanding  duplicate  musi- 
cal staffs  for  FM,  precipitated  the 
session  during  which  Judge  Miller 
and  his  staff  were  acquainted  with 
the  AFM  background  from  the 
start. 

No  Formal  Statement 

While  no  formal  expression  was 
forthcoming  it  was  generally  felt 
that  Judge  Miller  would  name  a 
committee  representing  all  seg- 
ments of  radio  to  counsel  with  him 
on  procedure.  There  was  no  indica- 
tion of  a  wide  open  fight,  and  it 
was  thought  likely  Judge  Miller 
at  first  hand  might  consult  with 
the  AFM  president  preparatory  to 
embarking  upon  negotiations. 
Meeting  with  Judge  Miller,  his 
staff  and  representatives  of  the 
NAB  board  and  of  the  networks 
were  representatives  of  FM  Broad- 
casters Inc.,  independent  trade  as- 
sociation which  last  week  was  in 
process  of  being  merged  into  NAB 
as  a  separate  division  with  certain 
autonomous  functions  pertaining  to 
the  new  broadcast  medium. 

Because  no  crisis  exists,  since 
FM  is  not  yet  fully  under  way, 
President  Miller  apparently  has 
adopted  the  course  of  proceeding 
cautiously  and  deliberately,  until 
he  feels  he  is  fully  acquainted  with 
all  sides  of  the  controversy.  The 
consensus  was  that  the  problem 
was  not  one  peculiarly  affecting 
the  networks  as  against  affiliated 
or  independent  stations,  but  that 
all  segments  of  the  broadcasting 
art — AM,  FM  and  television — are 
or  ultimately  will  be  affected. 

Should  an  industry-wide  com- 
mittee be  named  by  Judge  Miller 
its  membership  unquestionably  will 
be  drawn  from  AM,  FM  and  tele- 
vision groups,  as  well  as  from 
small,  medium  and  large  stations 
and  from  affiliates  and  non-affili- 
ates alike.  Network  representation 
also  would  be  implicit  in  such  a 
group.  The  committee  might  well 
have  a  membership  of  15  to  20. 


"Same  Old  Baton" 


Daily  News  Oct. 


The  session,  it  was  reported,  was 
animated  by  the  view  that  since 
there  is  no  immediate  threat  of 
dire  action  by  Petrillo,  utmost  cau- 
tion should  be  exercised  now. 

Explore  All  Avenues 

All  avenues  will  be  explored,  it 
was  evident.  Emphasis  from  the 
start  of  the  Petrillo  troubles  has 
been  given  to  the  legislative  aspect. 
A  practically  unanimous  expres- 
sion came  from  the  broadcasters 
present  that  full  compliance  with 
the  Petrillo  ukase  on  double  stand- 
bys  would  retard  FM's  onset  and 
do  more  to  discourage  interest  in 


One  Tower  Would  Help 
Solve  Airport 
Problem 

POSSIBILITY  that  one  radiator 
antenna  will  be  used  in  the  future 
to  serve  all  FM  stations  in  each 
community  appeared  likely  as  the 
FCC  and  Civil  Aeronautics  Ad- 
ministration attempted  to  work  out 
methods  to  protect  broadcasting 
from  the  encroachment  of  aviation 
in  event  Congress  passed  the  Pub- 
lic Airport  Bill,  now  in  conference. 

Under  the  measure,  the  Civil 
Aeronautics  administrator  would 
decide  whether  an  airport  or  an- 
tenna tower  was  in  the  public  in- 
terest in  case  the  government, 
state  or  local  community  wanted 
to  install  an  airport  on  the  site  of 
or  adjoining  a  radio  tower.  The 
CAA  administrator  would  be  given 
the  right  of  eminent  domain  to  ac- 
quire any  property  needed  for  an 
airport. 

Facing  both  the  FCC  and  CAA 
are  the  more  than  600  applications 
for  FM  stations  now  pending  be- 
fore the  Commission.  Many  of  the 
applications  don't  specify  antenna 
sites,  merely  bearing  the  notation: 
"Site  to  be  selected  later."  The 
FCC  must  approve  all  sites,  but 
before  that  approval  is  granted 
the  applications  are  submitted  to 
the  CAA  for  clearance. 


the  new  field  than  any  other  act 
short  of  direct  government  control. 

Participants  were  gratified  over 
the  conciliatory  attitude  of  Judge 
Miller  and  his  desire  to  approach 
the  problem  deliberately.  It  marks 
a  new  departure  in  the  radio  music 
conflict  over  the  years,  these  par- 
ticipants said,  and  indicated  an 
"intelligent,  effective  approach." 

Following  the  meeting,  Judge 
Miller  discussed  the  overall  question 
further  with  another  dozen  broad- 
casters who  visited  him  on  suc- 
ceeding days.  They  were  among 
NAB  members  invited  to  the  orig- 
inal session  but  who  could  not 
make  connections  to  arrive  in  time 
for  that  meeting. 

Significant  was  the  manner  in 
which  American  (Blue)  and  Mu- 
tual participated,  although  not 
NAB  members  as  network  entities. 
Judge  Miller  and  A.  D.  (Jess) 
Willard,  newly  installed  executive 
vice-president,  were  "briefed"  not 
only  on  the  AFM  background  but 
the  overall  music  situation,  includ- 
ing the  arduous  negotiations  with 
ASCAP  during  the  last  decade 
which  led  to  the  establishment  of 
Broadcast  Music  Inc.,  as  well  as 
other  conflicts  involving  radio's 
raw  materials. 

Wholehearted  support  was  given 
by  the  group  to  the  proposed  new 
employer-employe  relations  depart- 
ment which  would  be  established 
(Continued  on  page  77) 


If  they  interfere  with  estab- 
lished airports,  the  CAA  notifies 
the  Commission  and  the  applicant 
is  told  to  find  a  new  site.  In  areas 
where  airports  now  are  not  a  prob- 
lem, they  may  become  a  future  fac- 
tor, it  was  pointed  out. 

Although  little  has  been  said,  it 
is  known  that  both  the  FCC  and 
CAA  are  encouraging  applicants  in 
a  single  community  to  install  their 
transmitters  and  antenna  towers  in 
the  same  area.  If,  for  instance,  a 
city  has  six  FM  stations — or  even 
more — and  the  towers  are  located 
in  the  same  area,  they  would  be 
less  likely  to  be  disturbed  for  a 
future  airport. 

On  the  other  hand,  if  the  six 
towers  were  widely  scattered,  any 
one  or  more  might  be  subject  to 
confiscation  if  an  airport  sponsor, 
under  the  airport  bill,  decided  the 
transmitter  and  tower  sites  were 
needed  for  a  new  aviation  project. 

One  of  the  primary  reasons  for 
the  non-exclusivity  rule  relating  to 
FM  antenna  sites  was  the  pending 
airport  legislation,  it  was  learned 
last  week.  Broadcasters  were  di- 
vided as  to  whether  the  FCC  should 
require  any  antenna  site  to  be  a 
common  site  for  all  comers.  Two 
years  ago  Sens.  Wheeler  (D- 
Mont.),  McFarland  (D-Ariz.)  and 
White  (R-Me.)  vigorously  de- 
nounced any  such  proposed  rule  on 


FCC  Division 
Probes  Radar 

ESTABLISHMENT  of  a  labora- 
tory division  to  study  the  effect  of 
civilian  uses  of  radar  upon  fre- 
quency allocations,  to  test  all  types 
of  transmitters,  and.  to  conduct  re- 
search into  wave  propagation  was 
announced  last  week  by  the  FCC. 

Announcement  followed  by  two 
days  a  statement  on  Tuesday  by 
FCC  Chairman  Paul  A.  Porter 
that  the  Commission  would  begin 
an  inquiry  into  the  civilian  uses 
of  radar,  when  he  appeared  before 
a  Senate  joint  Commerce-Military 
Affairs  subcommittee  on  behalf  of 
legislation  to  create  a  National  Re- 
search Foundation. 

The  new  division,  to  be  located 
on  the  Commission's  reservation  at 
Laurel,  Md.,  will  be  under  the  di- 
rection of  Charles  A.  Ellert,  now 
technical  supervisor  of  the  Radio 
Intelligence  Division.  He  will  have 
as  assistant  Willmar  K.  Roberts, 
engineer-in-charge  of  the  Laurel 
laboratory  of  the  field  division  of 
the  Engineering  Dept. 

The  laboratory  division  also  will 
carry  out  allocation  studies,  develop 
new  monitoring  equipment,  and  test 
diathermy  apparatus  to  prevent  in- 
terference with  radio  communica- 
tions. The  Commission  will  issue  a 
list  of  type-approved  diathermy 
which  can  be  expected  to  operate 
(Continued  on  page  76) 


the  grounds  that  the  FCC  would 
be  encroaching  upon  the  private 
property  rights  of  individuals. 

With  the  airport  bill  certain  of 
passage  in  some  form,  however, 
there  appeared  little  likelihood  that 
either  house  of  Congress  would  ob- 
ject to  the  provision  in  the  new 
FM  rules  relating  to  common  an- 
tenna sites. 

One  Community  Combined 

Already  applicants  of  one  com- 
munity have  banded  together  to 
install  their  respective  stations  in 
the  same  area.  Applications  for 
four  FM  stations  in  Birmingham 
indicate  that  the  antenna  towers 
will  be  located  closely  together. 

The  common  radiator  antenna 
has  many  advantages,  according  to 
engineers  who  are  studying  its  pos- 
sible use.  One  1,000-foot  tower 
could  serve  as  many  as  six — pos- 
sibly more — FM  stations  and  each 
would  be  assured  of  equal  cover- 
age. Such  a  tower  could  be  erected 
as  a  living  monument  to  r^dio, 
with  studios  and  offices  included  in 
the  lower  floors.  Cost  would  be 
shared  by  each  station,  if  it  were 
jointly  owned. 

Some  interests  already  are  mak- 
ing inquiries  into  the  possibilties 
of  entering  the  antenna  field.  If 
such  develops,  one  company  would 
(Continued  on  page  79) 


Community  FM  Antenna  For  All  Seen 


Page  18    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


Harvest  time 


These  fall  days  are  harvest  days.  The  crops  are  ready 
to  be  taken. 

The  picture  is  pretty  much  the  same  in  business. 
Customers  are  waiting  for  the  harvest  of  things  they've 
done  without.  And  the  battle  of  brands  is  going  to  be 
colossal. 

If  you'd  like  to  get  off  to  a  good  start  in  the  country's 
6th  largest  city  ...  if  you'd  like  to  reach  more  customers 
for  each  dollar  spent  .  .  .  then  you  should  get  the  radio 
facts  about  Baltimore. 


W-I-T-H,  the  independent  station,  is  your  best  bet 
in  this  five-station  town.  Facts  prove  that  W-I-T-H 
delivers  more  listeners-per-dollar-spent.  We'd  be  glad 
to  show  the  facts  to  you. 


!<  W  I  T  H 


BALTIMORE,  MD. 

Represented  Nationally  by  Headley-Recd 


Tom  Tinsley,  President 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  19 


War's  Mightiest  Seagoing  Air  Voice  Station  Sales 

Frustrated  Triton  Maris  — -™  Are  Tried 


Was  Poised  for  Radio 
Attack  on  Japan 

By  J.  FRANK  BEATTY 

THIS  is  the  story  of  the  seagoing 
Triton  Maris,  the  one  top-secret 
rado  project  that  didn't  shorten 
the  war. 

.  Yet  the  saga  of  the  frustrated 
Triton  Maris  is  a  tale  of  broadcast 
ingenuity  and  broadcasters'  sweat 
that  will  echo  for  years  when  ra- 
dio men  talk  about  their  part  in 
the  war. 

Out  of  the  bowels  of  this  dumpy 
little  freighter  comes  a  powerful 
broadcast  signal — the  most  power- 
ful ever  propelled  from  a  ship. 
Right  now  it  would  be  working  for 
MacArthur,  pouring  propaganda 
all  over  Japan,  had  not  that  nation 
called  it  quits. 

Not  Pretty  Ship 

Not  a  pretty  job,  this  hopped-up 
old  50,000  w  Western  Electric 
transmitter  that  once  propelled 
into  western  homes  the  programs 
of  KSL  Salt  Lake  City.  But  it  puts 
out  a  thumping  130,000  w  when  the 
balloon  antenna  is  up  and  the  juice 
is  turned  on. 

Unfortunately  the  ugly  duckling 
of  500  ships  parked  in  San  Fran- 
cisco harbor  never  will  grow  into 
a  lovely  oraft,  for  soon  the  Triton 
Maris  will  be  a  mere  item  in  a 
mile-long  surplus  property  list. 

Few  knew  about  the  ambitious 
propaganda  project  conceived  by 
OWI  and  the  military  as  a  stra- 
tegic weapon  for  the  drive  up  the 
Italian  boot.  Of  these,  still  fewer 
were  aware  that  the  mysterious 
Project  Phoenix  was  one  of  the 
ships  taken  over  by  the  Allies  when 
Italy  capitulated. 

The  idea  was  a  honey.  No  nation 
had  ever  used  seagoing  psychologi- 
cal warfare.  Allied  military  leader- 
ship was  in  a  dither  about  the 
early  phases  of  the  approaching 
Italian  campaign.  They  figured  the 
Germans  would  blow  up  all  radio 
facilities.  Hence  Project  Phoenix, 
later  designated  Project  Century. 
PWB  Takes  Over 

Only  boat  available  was  the 
1,400-ton  coal-burner  Triton  Maris, 
rusting  near  Naples.  Psychological 
Warfare  Branch  of  the  Army,  un- 
der which  OWI's  overseas  service 
operated,  bought  the  old  KLS 
transmitter  and  pulled  Paul  von 
Kunitz,  formerly  WINS  New  York 
chief  engineer,  out  of  North  Africa 
to  install  it  in  the  ship.  The  project 
was  financed  by  reverse  lend  lease. 

Paul  was  a  natural  for  the  job. 
He  had  taken  the  shiny  new  50  kw 
transmitter  freshly  installed  at 
WINS,  knocked  it  down  and  packed 
it  into  cases  for  use  in  North 
Africa,  and  then  had  followed  it 
there. 

Luckily  Naples  was  full  of  Italian 
sailors,  many  of  whom  had  elec- 
tronic experience.  Paul,  the  skipper 

Page  20    •    November  5,  1945 


■■.uwv.  -i 


PREVIEW  of  how  the  FCC's  pro- 
posed open-bidding  station-trans- 
fer policy  works  in  practice  was 
seen  last  week  in  procedures 
started  under  the  plan  suggested 
by  FCC  in  its  Crosley-Avco  de- 
cision. 

Following  the  procedure  recom- 
mended by  the  Commisison,  appli- 
cants in  at  least  three  proposed 
station  sales  were  publicly  adver- 
tising the  transactions — throwing 
them  open  to  public  bidding  as  the 
FCC  proposed. 

Actual  experience  gained  by  vol- 
untary adherence  to  the  FCC  plan 
is  expected  to  play  an  important 
part  in  the  FCC's  future  considera- 
tions of  formal  rules  of  procedure. 

Public  Notices 

Stations  on  the  market,  by  vir- 
tue of  public  notices  of  intent  to 
sell,  included  WHDH  Boston,  of- 
fered for  sale  by  Matheson  Radio 
Co.  to  Fidelity  Broadcasting  Co., 
which  is  owned  by  the  Boston  Her- 
ald-Traveler Corp.;  KHQ  Spokane, 
by  Louis  Wasmer  to  Spokane 
Chronicle  Co.;  WFIL  Philadelphia, 
by  Lit  Bros,  to  Philadelphia  In- 
quirer. 

Advertisements    in    each  case 
specify  contract  terms  with  the 
(Continued  on  page  80) 


FLOATING  propaganda  ship,  Tri- 
ton Maris  (called  Project  Century) 
was  to  have  been  used  in  attack  on 
Japan.  In  transformer  room  are 
Vincenzo  Gajone,  former  assistant 
professor  of  radio,  U.  of  Naples, 
and  Vincenzo  Calenzo  (kneeling), 
crew  members.  Paul  von  Kunitz 
(below),  who  developed  project, 
was  chief  engineer  of  WINS  N.  Y. 


Revere  Sponsors  New  Show; 
Ends  ?  Adventure'  Controversy 


and  a  picked  Italian  crew  went  to 
work.  They  picked  up  a  diesel  plant 
here,  a  lot  of  transmitter  parts 
there,  and  some  barrage  balloons. 

Whoever  heard  of  balloons  for 
ship  radios?  Silly  idea,  perhaps, 
but  Paul  had  a  lot  of  luck  with  bal- 
loon antennas  at  the  North  Africa 
psychological  warfare  station  pend- 
( Continued  on  page  81 ) 


A  CONFUSED  contractual  situa- 
tion ended  last  week  in  the  spon- 
sor's substitution  of  a  new  show 
for  Human  Adventure  which  it  had 
sought  unsuccessfully  to  move  from 
Chicago  to  N.  Y.,  and  a  subsequent 
broadening  of  Adventure  series. 

Revere  Copper  &  Brass  Inc.  can- 
celled its  sponsorship  of  Adven- 
ture, effective  Nov.  25,  and  on  Dec. 

5  will  launch  a  new  series,  Explor- 
ing the  Unknown,  in  the  Sunday 
9-9:30  p.m.  spot  on  Mutual. 

New  series  will  dramatize  the 
romance  of  pure  and  applied  re- 
search, with  each  script  approved 
in  advance  by  a  recognized  expert 
and  with  the  experts  frequently  ap- 
pearing on  the  program. 

Program  is  owned  by  St.  Georges 

6  Keyes  Inc.,  advertising  agency 
for  Revere,  and  will  be  produced 
and  directed  by  Sherman  Dryer. 
Mr.  Dryer,  who  has  produced  Ad- 
venture since  its  inception,  has  re 
signed  from  WGN  to  join  St. 
Georges  &  Keyes  in  New  York.  Ex- 
ploring will  originate  at  Longacre 
Theatre,  New  York. 

As  result  of  Mr.  Dryer's  resigna- 
tion, Revere's  cancellation,  and  a 
conference  between  WGN  and  the 
U.  of  Chicago,  which  controls  the 
Adventure  scripts,  authorities  said 
future  Adventure  programs  would 
be  expanded  to  include  the  arts  and 
humanities. 

Fran  Coughlan  of  WGN  continu- 


ity department  will  serve  as  script 
editor  and  liaison  between  station 
and  university.  In  a  conference  Oct. 
30  school  officials  told  WGN  repre- 
sentatives they  had  no  objection  to 
commercial  sponsorship  but  that 
the  show  must  remain  in  Chicago — 
a  question  which  led  to  Revere's 
cancellation  when  it  could  not  move 
the  program  to  New  York. 

William  A.  McGuineas,  WGN 
commercial  manager,  said  neither 
a  successor  to  Mr.  Dryer  nor  a  new 
time  for  Adventure  had  been  de- 
cided upon  by  WGN.  Attending  the 
station-university  conference  were 
Chancellor  Robert  Hutchins,  Dr. 
Ernest  C.  Colwell,  George  E. 
Probst,  executive  secretary  of  the 
university  radio  office,  Mr.  Mc- 
Guineas and  Buck  Gunn,  WGN 
program  director. 

Revere's  relationship  with  Hu- 
man Adventure  began  last  spring 
when  it  was  submitted  to  the 
agency  by  Mutual  in  New  York, 
according  to  Victor  Van  der  Linde, 
radio  director  of  St.  Georges  & 
Keyes.  Negotiations,  he  said,  were 
opened  with  William  B.  Benton, 
then  vice-president  of  the  U.  of 
Chicago,  under  whose  auspices  the 
program  had  been  presented,  and 
John  Howe,  Mr.  Benton's  assistant 
and  head  of  the  university's  radio 
activities. 

It  was  agreed,  Mr.  Van  der  Linde 
(Continued  on  page  80) 


BROADCASTING    •    Broadcast  Advertising 


'"CARTER  S  GROVE",  NEAR  WILLIAMSBURG.  VIRGINIA 
LINOLEUM  BLOCK  PRINT  FOR  WRVA  BY  CHARLES  SMITH 


JUKE  TO  SEPTEMBER,  1751  

Down  the  historic  James  River  from  Richmond  (five  miles  east  of 
quaint  Williamsburg),  standing  on  a  bluff  eighty  feet  high,  is  Carter's  Grove  ...  the  commodious  and  handsome  home  of  Carter 
Burwell,  its  builder  and  first  master  .  .  .  typical  of  several  great  eighteenth  century  houses  which  stand  today  along 

both  banks  of  the  ever-adjacent  James.  An  old  plantation  book  of  the  Burwell  family  reveals  many 
interesting  details  of  its  construction,  including  the  fact  that  it  was  begun  in  June  and  completed  in  September  of 
1751.  Now,  almost  200  years  later,  shortages  of  manpower  and  materials  would  permit  no  such  new  and  impressive 

examples  of  Colonial  architecture.  It  is  gratifying  to  note,  however,  that  today  the  love  of  Home  is  among  the  foremost 
of  Southern  traditions.  To  become  a  daily  and  intimate  part  of  such  cultural  living  is  no  casual  construction  . . . 

but  WRVA  has  achieved  this  coveted  distinction  through  twenty  years  of  purposeful  building. 


50.000  WATTS  ....  NIGHT  AND  DAY 
STUDIOS  IN  RICHMOND  AND 
NORFOLK,  VIRGINIA 


1915.  World's  first  vacuum  tube 
repeater,  produced  by  Western 
Electric,  made  transcontinental 
telephone  calls  possible. 


1919.  Among  the  earliest  P.  A. 
amplifiers  were  these  made  by 
Western  Electric  and  used  at 
Victory  Way  Celebration  in  New 
York  City  after  World  World  I. 


1922.  First  amplifier  used  gen- 
erally in  commercial  broadcast- 
ing. Many  of  these  8-type  am- 
plifiers are  still  in  use. 


1931.  Negative  feedback  princi- 
ple introduced  by  Western  Elec- 
tric in  telephone  amplifiers,  since 
applied  to  broadcastingand  pub- 
lic address  equipment. 


1931.  Western  Electric  develop- 
ed this  first  all  AC  amplifier  unit 
which  eliminated  batteries, 
made  equipment  more  compact. 


AMPLIFIER  HISTORY. . .  Made  by 

Western  Electric 


For  more  than  30  years,  Western  Electric  has  made 
amplifier  history.  The  skill  and  ability  that  time  alone  can 
bring,  plus  experience  gained  producing  highly  specialized 
amplifier  equipment  for  war,  mean  continued  leadership 
for  Western  Electric  amplifiers  in  the  years  ahead. 

Buy  Victory  Bonds  and  hold  them! 


m" 

\ 

e 

m 

i-m 

s 

l  5  I 

; 

: 

1936.  One  of  the  twenty  1000- 
watt  amplifiers  used  in  the 
world's  largest  commercial  pub- 
lic address  system  at  Roosevelt 
Raceway  on  Long  Island. 


1937.  120-121  type  Western 
Electric  amplifiers  for  use  in 
the  finest  audio  systems  for 
AM  and  FM  transmissioi 


1942.  New  and  improved  battle 
announcing  system  amplifiers  of 
the  type  that  helped  save  the 
crippled  carrier  Franklin. 


TOASTING  Dr.  Raymond  Shane,  head  of  Shane 
Diagnostic  Foundation,  San  Francisco  and  Oakland, 
sponsor  of  12  different  programs  on  eight  stations, 
were  the  guests  shown  above  with  their  host  (sixth 
from  left)  at  Dr.  Shane's  annual  agency,  station 
and  talent  get-together.  Pictured  (1  to  r)  are  "Fore- 
man Bill"  (Bill  Mcintosh)  of  KYA  San  Francisco; 
Robert  Selby,  San  Francisco  manager  of  Smith,  Bull 
&  McCreery  Advertising  Agency,  Hollywood;  Ad 
Johnson,  also  of  SB&M;  Leo  Ricketts,  manager  of 
KFBK  Sacramento;  Philip  G.  Laskey,  general  man- 


ager of  KROW  Oakland;  Dr.  Shane;  "Cactus  Jack" 
(Cliff  Johnson)  of  KLX  Oakland;  "Rodeo  Roy" 
(Nick  Nicholson)  of  KROW;  Garrett  Walker  of 
KFRC  San  Francisco;  A.  McKie  Donnan,  account 
executive  of  Brisacher,  Van  Norden  &  Staff  agency, 
San  Francisco.  Out  of  the  picture,  because  he  was 
snapping  it,  is  "Longhorn  Joe"  (Wallace  F.  Elliott) 
of  KROW,  Dr.  Shane's,  oldest  radio  personality. 
Dr.  Shane's  account  is  divided  between  Smith,  Bull 
&  McCreery,  and  Brisacher,  Van  Norden  &  Staff. 


Church  Control  of  Station 
Time  Argued  in  WKBW  Case 


IS  IT  in  the  public  interest  for  a 
church  to  control  17%  hours  a 
week  of  a  station's  broadcast  time? 

This  was  the  principal  question 
raised  last  week  at  oral  arguments 
before  the  FCC  on  its  proposed 
decision  directing  WKBW  Buffalo 
to  free  itself  of  a  99-year  lease 
with  the  Churchill  Tabernacle  be- 
fore it  can  obtain  renewal  of  its 
license.  Sale  of  either  WKBW  or 
WGR,  both  owned  by  Buffalo 
Broadcasting  Co.,  required  under 
the  duopoly  rules,  is  contingent 
upon  disposition  of  the  lease,  ac- 
cording to  counsel  for  the  station. 

Joseph  R.  Morey,  counsel  for  the 
Tabernacle,  appealed  to  the  Com- 
mission to  grant  the  renewal  de- 
spite the  existence  of  the  lease 
which,  he  explained,  resulted  from 
an  arrangement  in  1928  by  which 
it  sought  to  continue  to  broadcast 
its  religious  programs  after  it 
could  no  longer  maintain  its  license 
on  a  one  day  per  week  basis. 
Sold  in  1931 

The  Tabernacle  held  the  license 
from  1926  to  1931,  he  testified,  but 
when  the  old  Federal  Radio  Com- 
mission imposed  minimum  hours  of 
operation  it  sold  the  station  with 
the  provision  that  it  continue  its 
Sunday  services. 

He  said  the  public  service  char- 
acter of  the  Sunday  broadcasts 
ought  to  be  taken  into  considera- 
tion by  the  Commission  in  its  de- 
termination of  the  legality  of  the 
contract.  While  acknowledging 
that  the  Commission  has  the  power 
to  deny  a  license,  he  questioned  the 
propriety  of  taking  a  contract 
which  has  been  in  force  for  more 
than  12  years  and  striking  out  the 
principal  benefits  given  the  Taber- 
nacle. 

Questioned  by  members  of  the 
Commission  as  to  its  power  over 
licensees,  he  said  he  thought  the 
Commission  should  wait  until  the 
issue  of  violation  of  the  provisions 
of  the  Communications  Act  has 
been  raised  before  invalidating  the 


contract  between  the  licensee  and 
the  Tabernacle. 

When  he  was  asked  by  Commis- 
sioner Walker  whether  he  considers 
the  Tabernacle  a  joint  licensee,  in 
view  of  its  contract  with  the  sta- 
tion, he  replied,  "Technically,  not, 
but  for  all  practical  purposes,  yes." 

Asked  specifically  by  Mr. 
Walker  whether  he  challenged  the 
Commission's  right  to  deny  the 
license  and  the  time  granted  to 
the  church,  he  agreed  the  Commis- 
sion has  that  right  but  he  con- 
tended, if  such  a  decision  were 
made,  the  church,  having  originally 
owned  the  station,  should  be  en- 
titled to  consideration  in  applying 
for  a  license. 

"The  point  I  make,"  he  con- 
tended, "is  that  the  Commission 
has  the  right  to  grant  this  license." 
Power  to  Control  Time 

Chairman  Porter  reminded  the 
witness  that  all  contracts  between 
licensees  and  sponsors  must  give 
the  licensee  power  to  control  the 
use  of  the  time  but  that  no  such 
provision  exists  in  the  Buffalo  case. 

Mr.  Morey  admitted  that  the  li- 
censee can  take  the  Tabernacle  off 
the  air  but  that  the  church  could 
take  the  recourse  provided  it  under 
its  contract. 

Under  questioning  by  Commis- 
sioner Durr,  he  said  he  believed  the 
Commission  can  require  a  station 
to  broadcast  a  particular  program. 
Even  aside  from  its  wartime  pow- 
ers, he  said,  he  thought  that  par- 
ticular programs  could  be  required 
in  the  public  interest. 

When  Commissioner  Walker 
asked  him  whether  he  thought  the 
license  of  the  station  should  revert 
to  the  church  if  the  contract  is 
held  to  be  illegal,  he  replied:  "I 
hope  so."  He  pointed  out  it  was  the 
Tabernacle  which  built  the  station 
and  that  it  is  the  only  church  whose 
complete  evening  service  is  broad- 
cast. 

In  reply  to  questioning  by  Com- 
missioner Wakefield,  he  said:  '"The 


church  gets  the  time  for  nothing 
because  it  sold  the  station  and  the 
station  is  making  money." 

Frank  Scott,  counsel  for  the  sta- 
tion, testified  that  under  its  present 
contract,  executed  in  1931,  the 
Tabernacle  has  received  $190,000 
in  cash  and  $163,000  through  pay- 
ment of  debts  assumed  by  the  Cor- 
poration, or  a  total  of  $353,000.  It 
has  also  had  more  than  15,500 
hours  of  free  time  on  the  station. 

He  said  the  actual  time  used  by 
the  Tabernacle  since  the  contract 
has  been  in  force,  averaging  ap- 
proximately 8V2  hours  each  Sun- 
day, totals  7,514  hours  which  at 
$50  an  hour  would  be  worth  $375,- 
700. 

He  contended  the  church  has 
been  compensated  "far  beyond  any 
conceivable  value"  the  station  pos- 
sessed at  the  time  the  present  con- 
tract was  entered  into.  He  pointed 
out  that  the  Buffalo  Broadcasting 
Corp.  has  spent  approximately 
$400,000  in  improving  the  station 
and  that  the  present  facilities  are 
entirely  new  and  different  from 
what  they  were  when  the  lease  ar- 
rangement was  made. 

Free  Time  17  Years 

He  said  the  Tabernacle  has  been 
enjoying  free  time  and  use  of  the 
facilities  of  the  station  free  of  re- 
sponsibility for  17  years.  "It  now 
seeks  to  perpetuate  that  situation 
for  82  more  years,"  he  asserted. 

Considering  the  benefits  it  has 
obtained,  he  said,  the  Tabernacle 
ought  to  cooperate  with  the  BBC 
in  its  efforts  to  obtain  renewal  of 
its  license.  However,  he  added, 
every  attempt  to  modify  the  ar- 
rangement has  been  unsuccess- 
ful. "The  attitude  of  the  Taber- 
nacle heretofore,"  he  said,  "does 
not  represent  a  spirit  of  coopera- 
tion which  a  benefactor  deserves." 

Since  July  14,  1931,  he  testified, 
the  station's  license  has  been  held 
by  the  BBC.  Previously,  in  1929, 
BBC  purchased  WGR  for  $150,000 
and  moved  it  to  farm  of  Irvine  J. 
Kittenger  one  of  the  early  lead- 
ers in  the  Tabernacle,  adjoining 
WKBW.  In  1934,  he  added,  Mr. 
Kittenger  unsuccessfully  sought  to 
reconvey  the  farm  back  to  himself. 


KLIMEJST  APPOINTED 
MANAGER   OF  WJPA 

ROBERT  F.  KLIMENT,  former 
program  director  of  WEBR  Buf- 
falo, has  been  appointed  manager 
of  WJPA  Washington,  Pa.,  suc- 
ceeding John  Croft.  Mr.  Croft  is 
taking  over  radio  directorship  of  a 
Pittsburgh  advertising  agency. 

Mr.  Kliment  is  a  veteran  of  14 
years  in  broadcasting,  and  has 
been  with  stations  in  Cincinnati, 
Cleveland,  Columbus,  Portsmouth 
and  Charleston,  W.  Va.  WJPA  is 
a  station  of  the  "friendly  Group," 
including  WSTV  Steubenville,  O.; 
WFPG  Atlantic  City,  N.  J.; 
WKNY  Kingston,  N.  Y. 


Sen.  Huffman  Succeeds 
Gurney  in  Senate  Group 

WITH  APPOINTMENT  of  Sen. 
Huffman  (D-O.)  to  the  Interstate 
Commerce  Committee,  succeeding 
Sen.  Chan  Gurney  (R-S.  D.),  re- 
signed [Broadcasting,  Oct.  15], 
the  Senate  Standing  Committee,  in 
which  radio  legislation  originates, 
now  is  composed  of  13  Democrats 
and  eight  Republicans,  under  a  new 
ratio  alignment.  Sen.  Huffman  was 
named  to  succeed  former  Sen.  Bur- 
ton, a  Republican,  now  associate 
justice  of  the  Supreme  Court. 

Committee  members  now  include : 
Wheeler  (Mont.,)  chairman;  Bark- 
ley  (Ky.),  Johnson  (Colo.),  Stew- 
art (Tenn.),  Tunnell  (Del.),  Mc- 
Farland  (Ariz.),  Hoey  (N.  C), 
Johnston  (S.  C),  Myers  (Pa.), 
M  c  M  a  h  0  n  ( Conn. ) ,  Mitchell 
(Wash.),  Briggs  (Mo.),  Huffman 
(O.),  Democrats;  White  (Me.), 
Austin  (Vt.),  Shipstead  (Minn.), 
Tobey  (N.  H.),  Reed  (Kan.), 
Hawkes  (N.  J.),  Moore  (Okla.), 
Capehart  (Ind.),  Republicans. 


During  the  discussions  over  the 
suit,  he  said,  Mr.  Kittenger  resign- 
ed from  the  Tabernacle. 

In  1934,  he  testified,  the  Taber- 
nacle was  reorganized  under  the 
name  of  Churchill  Tabernacle,  with 
Hiram  W.  Deyo,  one  of  the  original 
stockholders,  also  eliminated  and 
the  Tabernacle  owning  the  Kitten- 
ger farm.  The  Tabernacle  now  had 
$18,750  in  its  treasury  as  compen- 
sation for  its  stock  holdings  in 
BBC,  $3,250  for  the  WKBW-WGR 
site  on  the  farm,  it  had  enjoyed  a 
minimum  of  17%  hours  a  week 
free  on  WKBW  since  1928,  had 
been  relieved  of  four-fifths  its 
organist's  salary,  and  still  had  its 
free  time  privileges,  he  said. 

"And,"  Mr.  Scott  testified, 
"Clinton  H.  Churchill  had  been 
paid  $219,675  in  cash  for  his  stock 
in  BBC." 

Mr.  Morey  returned  to  the  stand 
briefly,  protesting  that  Mr.  Scott 
was  digging  up  "past  history  of 
a  'bad  bargain'  made  by  the  sta- 
tion, which  was  'prejudicial'  to 
his  client."  He  said  he  could  pro- 
duce evidence  to  show  that  $1,500,- 
000  was  once  offered  for  the  sta- 
tion. 

The  Commission  gave  the  parties 
10  days  for  filing  briefs. 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  23 


A  Network-Quality  Job  on  Programs  of  Local  Interest 


•  KLZ  holds  high  the  banner  of  local,  live-talent 
programming  realizing  full  well  that,  as  far  as 
listeners  are  concerned,  its  homemade  product 
competes  not  with  the  best  the  other  local  stations 
have  to  offer  but  with  the  best  the  networks  have 
to  offer. 

KLZ,  therefore,  concentrates  on  doing  a  net- 
work-quality job  on  programs  of  local,  specialized 
interest  and  service  which  the  network  never 
could  handle,  rather  than  trying  to  out-network 
the  networks  on  programs  the  networks  can  do 
better. 

"Colorado  Speaks"  is  one  of  these  programs. 
This  weekly  half-hour,  an  editorial  round-up  of 

EDITOR  JOHN  M.  O'CONNOR  of  The  Trinidad  Morning  Light,  center 
below,  reads  his  own  editorial  over  KLZ  on  the  weekly  half-hour 
program,  "Colorado  Speaks".  This  program,  now  in  its  sixth  year  on 
KLZ,  gives  a  weekly  round-up  of  editorial  opinion  from  200  Colorado 
newspapers,  invites  a  different  editor  to  appear  on  the  program  each 


Colorado  newspapers,  broadcast  Saturday  at  6 :30 
p.m.  out-Hoopers  such  network  shows  as  Blondie, 
Radio  Readers  Digest,  Vox  Pop,  March  of  Time, 
Cavalcade  of  America  and  others  (Winter- 
Spring)  . 

Another  KLZ  half-hour  dramatic  show,  "News 
of  the  Week  in  Review",  broadcast  Sunday  eve- 
ning at  8 :30  rings  up  an  even  better  Hooper, 
topping  such  network  productions  as  Prudential 
Family  Hour,  Telephone  Hour,  Radio  Hall  of 
Fame,  Kate  Smith  and  others. 

These  are  only  two  of  approximately  75  live- 
talent  shows  a  week  of  all  types  which  KLZ  pro- 
duces, every  one  with  a  big  listener  following. 
KLZ  has  the  talent  and  know-how  to  produce 
shows  of  specialized  interest  for  sponsors  who  are 
interested  in  doing  a  better-than-average  selling 
job  in  the  Denver  market. 


Page  24    •    November  5,  1945 


ROADCASTING    •    Broadcast  Advertising 


1945  Peabody  Awards  Contest  Opens 
As   Radio   Celebrates  25th  Birthday 


ANNUAL  selections  of  the  George 
Foster  Peabody  Radio  Award 
judges,  for  which  entries  close  next 
Jan.  7,  bear  a  special  significance 
because  they  coincide  with  the  25th 
anniversary  of  broadcasting,  ac- 
cording to  Dean  John  E.  Drewry, 
of  the  Henry  W.  Grady  School  of 
Journalism  U.  of  Georgia. 

Instructions  for  entries  in  the 
1945  competition  have  been  sent 
to  all  radio  stations  as  well  as  lis- 
tening post  committees,  which 
handle  the  preliminary  screening 
for  the  journalism  school.  These 
committees  have  been  set  up  all 
over  the  country  by  Mrs.  Dorothy 
Lewis,  NAB  Coordinator  of  Lis- 
tener Activity.  Their  recommenda- 
tions will  be  made  to  the  national 
board. 

Additional  recommendations  will 
be  made  to  the  board  by  many  in- 
stitutions affiliated  with  the  Amer- 
ican Assn.  of  Schools  and  Depart- 
ments of  Journalism. 

The  awards  are  designed  "to  rec- 
ognize the  utmost  disinterested  and 
meritorious  public  service  rendered 
each  year  by  the  broadcasting  in- 
dustry, and  to  perpetuate  the  mem- 
ory of  George  Foster  Peabody, 
benefactor  and  life  trustee  of  the 
University,  and  friend  of  educa- 
tional progress  everywhere." 

Administering  the  awards  is 
the  School  of  Journalism,  assisted 
by  the  NAB.  Final  selections  are 
made  by  a  U.  of  Georgia  faculty 
committee  and  a  national  advisory 
board  headed  by  Edward  Weeks, 
editor,  Atlantic  Monthly,  Boston. 
They  will  be  announced  early  in 
1946. 

The  seven  classifications  of  1945 
awards  were  announced  by  the  uni- 
versity as  follows: 

1.  That  program  or  series  of  pro- 

BOVNDY  NEW  CHIEF 
ENGINEER  FOR  FORT 

MAJ.  GLENN  G.  BOUNDY,  AUS, 
Signal  Corps,  will  be  released 
from  service  this  week  to  become 
chief  engineer  of  the  Fort  In- 
dustry Company,  which  operates 
stations  in  Toledo,  Lima,  and 
Zanesville,  Ohio;  in  Wheeling  and 
Fairmont,  West  Virginia,  and  in 
Atlanta  and  Miami. 

Maj.  Boundy  during  the  war 
received  the  Legion  of  Merit  for 
outstanding  work  in  radio  engi- 
neering at  Teheran  where  he  su- 
pervised Army  radio  engineering 
for  three  years.  He  was  responsi- 
ble for  the  broadcasting  setup  for 
the  Big  Three  conference  held 
there.  Before  the  war,  he  was  chief 
engineer  of  Fort  Industry's  WWVA 
Wheeling. 

He  will  have  headquarters 
at  the  Fort  Industry  Company's 
new  Washington  offices,  1231  31st 
St.,  N.  W.  George  B.  Storer,  presi- 
dent of  the  firm  and  recently  re- 
leased as  a  commmander  in  the 
United  States  Naval  Reserve,  cur- 
rently is  operating  out  of  the  Wash- 
ington office. 


grams  inaugurated  and  broadcast 
during  1945  by  a  regional  station 
(above  1000  watts)  which  made  an 
outstanding  contribution  to  the  wel- 
fare of  the  community  or  region 
the  station  serves. 

2.  That  program  or  series  of  pro- 
grams inaugurated  and  broadcast 
during  1945  by  a  local  station 
(1000  watts  or  under)  which  made 
an  outstanding  contribution  to  the 
welfare  of  the  community  the  sta- 
tion serves. 

3.  Outstanding  reporting  and  in- 
terpretation of  the  news. 

4.  Outstanding  entertainment  in 
drama. 

5.  Outstanding  entertainment  in 
music. 

6.  Outstanding  educational  pro- 
gram. 

7.  Outstanding  children's  pro- 
gram. 


DOFFING  Army  g  a  rb  for 
"civvies,"  Col.  Thomas  H.  A. 
Lewis  (left) ,  retiring  commandant 
of  Armed  Forces  Radio  Service, 
Los  Angeles,  receives  good  wishes 
from  Capt.  Richard  D.  Zern,  USN, 
assistant  commandant.  Maj.  Martin 
H.  Work  (c)  was  named  comman- 
dant as  Col.  Lewis'  successor. 


SINCE  the  repeal  of  the  Nebraska  antl- 
ASCAP  law  last  August,  the  Society  has 
licensed  all  13  stations  In  the  state, 
according  to  Jules  M.  Collins,  in  charge 
of  the  ASCAP  radio  department. 


WBBM's  HarvestFestival 
Reaps  Big  Amateur  Crop 

WBBM-CBS  Chicago,  in  conjunc- 
tion with  the  Chicago  Times,  in- 
augurated an  amateur  program 
Oct.  27,  to  discover  a  king  and 
queen  for  the  annual  Harvest  Moon 
festival  to  be  held  at  Chicago  Sta- 
dium Nov.  24.  By  the  time  the 
first  show  went  on  the  air  WBBM 
had  auditioned  an  average  of  75 
vocalists  a  day.  Walter  Preston, 
WBBM  program  director,  supplied 
a  20-piece  dance  orchestra,  to  ac- 
company them. 

Two  winners  will  be  selected  on 
each  of  three  of  the  amateur  pro- 
grams. On  the  fourth  show,  six  of 
eight  will  be  chosen  to  compete  on 
the  Harvest  Moon  contest,  with 
Tommy  Dorsey's  Band.  The  final- 
ists will  each  receive  a  $75  a  week 
contract  with  WBBM,  in  addition 
to  a  week's  engagement  at  a  Chi- 
cago theater. 


Colonel  (Retired)  Former  Chief,  Radio  Branch,  War  Dept. 

COUNSELOR  IN  PUBLIC  RELATIONS 


Providing  a  modern  public  relations  service  to  individuals, 
industry  and  institutions. 

Inaugurating  business  November  8,  1945,  with  the  follow- 
ing clients: 

THE  NATIONAL  ASSOCIATION  OF  BROADCASTERS 
INFORMATION  PLEASE  THE  MARQUIS  OF  QUEENSBERRY 

WILLIAM  B.  ZIFF 


New  York 

444  Madison  Avenue 


Washington 
2500  Que  St. 


Nashville 

Medical  Arts  Bldg. 


London 

17  Shaftesbury  Ave. 
Piccadilly 


BROADCASTING 


Broadcast  Advertising 


November  5,  1945    •    Page  25 


RADIO  AND  TELEVISION  center  planned  by  WCAU  Philadelphia  is 
pictured  in  architect's  drawing  above.  To  include  a  four-story  main 
building  of  limestone  and  stainless  steel,  the  $2,000,000  structure  will  be 
headquarters  for  all  WCAU  operations  upon  completion. 


WCAU  Plans  $2,000,000  Radio,  Video 
Building  to  Be  Ready  by  December  1947 


Over  Five  Million 
Moved  Into  Cities 

Net  Loss  2,900,000  to  Farms 
During  Period  of  War 

FROM  December  1941,  when  the 
U.  S.  entered  the  war,  to  March 
1945  about  5,400,000  civilians 
moved  from  farms  to  cities  and 
other  nonfarm  areas,  according  to 
estimates  by  the  Bureau  of  Census 
and  Bureau  of  Agricultural  Eco- 
nomics. 

Partially  offsetting  this  trend 
was  a  shift  to  farms  from  nonfarm 
areas,  which  amounted  to  about 
2,500,000.  Thus  the  farm  population 
sustained  a  net  loss  of  about  2,900,- 
000  in  the  period,  along  with  loss 
of  about  1,500,000  to  the  armed 
forces. 

Sample  Survey 

The  population  data  are  based 
on  a  sample  survey  of  the  civilian 
population  made  last  March,  with 
farm  classification  based  on  those 
who  lived  on  farms  and  those  who 
did  not  on  Dec.  7,  1941.  Nonfarm 
population  was  similarly  classified, 
and  children  born  after  Dec.  7,  1941 
are  classified  by  1945  residence 
only. 

Increase  in  off-farm  migration 
was  due  to  job  opportunities  in 
urban  areas,  averaging  900,000  per 
year,  with  peak  reached  in  1942. 
Cities  apparently  have  drawn  to 
a  considerable  extent  upon  work- 
ers from  nearby  farming  areas  to 
expand  production  in  their  war  in- 
dustries and  to  replace  workers 
who  entered  the  armed  forces  or 
migrated  to  other  cities  to  take 
war  jobs,  according  to  the  Census 
Bureau. 

As  a  result  there  likely  has  been 
a  considerable  amount  of  migration 
occasioned  by  movement  of  urban 
workers  to  a  different  city  with 
replacement  by  migrants  from  sur- 
rounding rural  areas  to  the  city 
which  the  urban  workers  left,  says 
the  Bureau.  City  workers  made  up 
the  bulk  of  long-distance  migrants, 
judging  by  the  proportion  who 
crossed  State  lines.  A  compara- 
tively large  proportion  of  interstate 
migrants  lived  in  nonfarm  areas  in 
both  1945  and  1941,  and  relatively 
few  moved  to  and  from  farms. 


Majestic  Moves 

MAJESTIC  RADIO  &  Television 
Corp.,  St.  Charles,  111.,  moved  the 
sales,  advertising  and  publicity 
personnel  of  Majestic  Records  Inc., 
New  York,  to  headquarters  at  St. 
Charles  Nov.  1.  Ernest  Anderson, 
New  York  publicity  director,  with- 
drew from  company  when  New 
York  commitments  made  it  impos- 
sible for  him  to  move  with  company 
to  St.  Charles. 


New  Quarters 

WORD  Spartanburg,  S.  C,  has 
moved  into  new  quarters  at  291 
East  Main  St.  Grand  opening  for 
new  location  is  set  for  this  month. 


PLANS  for  a  $2,000,000  radio  and 
television  center  were  announced 
last  week  by  WCAU  Philadelphia, 
to  cover  an  entire  city  block  on 
Philadelphia's  Broad  Street  and 
slated  for  completion  in  December 
1947. 

WCAU  officials  said  the  center, 
the  first  to  be  built  in  this  country 
exclusively  for  television  and 
sound  broadcasting,  would  include 
a  specially  constructed  landing  field 
on  the  roof  for  helicopters  to  be 
used  in  television  broadcasting 
from  outside  points. 

Main  building  will  be  a  four- 
story  structure,  252  by  207  feet, 
built  of  limestone  and  stainless 
steel.  A  television  and  FM  tower 
will  extend  612  feet  above  ground 
level. 

The  present  10-story  WCAU 
building,  erected  in  1931,  will  be 
abondoned  and  all  facilities  will  be 
moved  to  the  new  building  upon  its 
completion. 

Two  large  showrooms  and  a  500- 
seat  auditorium  for  both  sound 
and  television  broadcasting  are 
planned  on  the  main  floor.  Seating 
arrangement  will  be  in  horse-shoe 
style  with  two  stages  that  will 
raise  and  lower  by  hydraulic  pres- 
sure, one  in  front  of  the  other. 
First  stage,  in  center  of  the  horse- 
shoe, can  be  raised  independently, 
permitting  television  cameras  to 
move  around  it  and  televise  action 
both  on  stage  and  in  the  audience. 
Rear  stage  will  supplement  the 
other  for  larger  settings  when  nec- 
essary. 

Plans  also  call  for  a  large  tele- 
vision studio  where  several  sets 
may  be  put  up  simultaneously  so 
camera  can  be  swung  from  one  set 
to  another.  A  sound-proof  collap- 
sible partition  will  permit  division 
of  this  studio  into  two  sections 
when  needed.  Rehearsal  studios  for 
television,  film  projection  rooms, 
dresssing  rooms,  carpenter  shop, 
paint  shop  and  property  storage 
space  also  will  be  included. 

Other  part  of  the  building  will 
contain  seven  broadcasting  studios, 
administrative  offices,  lounges  for 
employes  and  artists,  music  library, 


news  room,  writers  rooms  and  au- 
dition rooms,  and  other  facilities. 

All  studios  will  be  equipped  with 
latest  developments  in  acoustics, 
with  a  combination  of  polycylin- 
drical  construction  and  adjustable 
vanes.  Acoustical  characteristics 
can  be  changed  hydraulically  from 
studio  control  room. 

WCAU  officials  expect  all  televi- 
sion broadcasts  to  be  in  color  by  the 
time  the  center  is  completed,  and 
estimate  that  with  the  addition  of 
television  and  FM  approximately 
150  additional  employes  will  be 
needed. 

George  Daub  of  Philadelphia  is 
architect  for  the  center,  which  will 
be  built  by  Frank  J.  Larkin  Con- 
struction Co.  Forty  thousand 
square  feet  of  undeveloped  property 
at  rear  of  building  will  be  reserved 
for  later  expansion. 


Brouwer  to  Y.  &  R. 

CHET  BROUWER,  for  past  six 
months  West  Coast  assistant  pub- 
licity director  of  N.  W.  Ayer  &  Son, 
has  joined  Hollywood  publicity 
staff  of  Young  &  Rubicam  Inc.  He 
succeeds  Terry  Hayward,  who 
shifts  to  production.  Dorothy  Doran 
is  being  shifted  from  N.  W.  Ayer 
&  Son  New  York  staff  to  Holly- 
wood, taking  over  Mr.  Brouwer's 
former  duties.  Bernie  Smith,  form- 
erly public  relations  director  of 
KFI  Los  Angeles  and  for  past 
three  years  in  Army,  has  also 
joined  Y.  &  R.  Hollywood  publicity 
staff  headed  by  Milton  Samuel. 
Mr.  Smith  succeeds  Joe  Leighton, 
who  shifted  to  J.  Walter  Thompson 
Co.  as  West  Coast  radio  publicity 
director.  Latter  agency  has  also 
added  a  promotion  and  exploita- 
tion department  under  supervision 
of  Peggy  Wood,  formerly  of 
Hooperatings  and  NBC  sales  pro- 
motion department.  Campaigns 
under  her  direction  will  be  con- 
centrated in  markets  where  ratings 
and  sales  are  below  normal  level. 
This  is  first  time  such  a  service 
has  been  initiated  by  an  agency  in 
Hollywood  to  augment  publicity. 


EXPANSION  OF  KFAB  * 
TO   COST   $400,000  \ 

EXPANSION  PLANS  of  KFAB 
Omaha-Lincoln  in  connection  with 
increase  of  power  from  10,000  to 
50,000  watts  call  for  an  expenditure 
of  approximately  $400,000,  General 
Manager  Harry  Burke  announced 
last  week. 

The  new  50-kw  transmitter 
[Broadcasting,  Oct.  29]  will  be 
located  15  miles  southwest  of 
Omaha.  Work  has  been  started  for 
installation  of  the  new  Westing- 
house  equipment  and  the  erection 
of  towers,  and  completion  is 
slated  on  or  before  next  Aug.  15. 

"A  specially  designed  one-story 
brick  building  67x97-feet  will  house 
not  only  the  new  50  kw  but  also  a  i 
10-kw  transmitter  and  a  special 
power  plant  for  emergency  use," 
Mr.  Burke  announced.  "Also  there 
will  be  three  Truscon  towers  450 
feet  high,  instead  of  one,  because 
KFAB  is  directionalized  at  night 
with  WBT  Charlotte,  N.  C." 

The  50-watt  operation  will  make 
use  of  the  new  studios  in  Lincoln 
and  new  studios  and  offices  soon 
to  be  built  in  Omaha.  Plans  call  for 
13,000  square  feet  of  floor  space  for 
the  Omaha  studios  and  offices, 
where  major  activities  of  execu- 
tive management,  sales  and  broad- 
casting will  be  handled.  Three  sites 
are  being  considered.  Temporary 
studios  and  executive  management 
offices  have  been  maintained  in 
Omaha  for  some  time  and  at  pres- 
ent three  daily  newscasts  originate 
there.  Mr.  Burke  said  the  entire 
news  department  would  be  moved 
to  Omaha  Jan.  1. 


BRITISH  TO  EXPAND 
RESEARCH  IN  RADIO 

IMPORTANT  expansion  in  Brit- 
ish radio  research,  of  benefit  to  ci- 
vilian customers  as  well  as  the  gov- 
ernment, was  seen  in  plans  an- 
nounced last  month  for  the  United 
Kingdom  radio  industry  to  under- 
take large-scale  development  work 
for  the  British  Services.  Develop- 
ments and  advances,  it  was  ex- 
plained, can  be  incorporated  in 
commercial  radio  products. 

Air  Vice  Marshal  Tait,  director 
general  of  signals  at  the  United 
Kingdom  Air  Ministry,  disclosed 
the  plans.  Apart  from  the  world 
shortage  of  radio  equipment,  he 
said,  Britain's  ability  to  produce 
modern  equipment  incorporating 
the  latest  technical  devices  will 
give  the  industry  a  leading  place 
in  overseas  markets,  with  export 
opportunities  particularly  great  in 
television  and  radar  fields. 

Meanwhile,  television  manufac- 
turers in  Britain  are  concentrating 
on  production  of  moderately  priced 
video  sets  for  domestic  use,  and 
large-screen  cinema  types.  J.  Ar- 
thur Rank,  leading  figure  in  the 
United  Kingdom  film  industry,  an- 
nounced his  company  will  cooper- 
ate with  British  radio  firms  in  in- 
tensive research  into  large-screen 
television.  Eight  hundred  Gaumont 
cinemas  are  to  be  equipped  for 
television  in  a  few  years. 


Page  26    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


Broadcasting  Magazine 

PRESENTS  IN  PREVIEW 

FOUR  MURAL  PAINTINGS 

By  W.  B.  McGill 

HIGHLIGHTING  THE  PROGRESS  OF  THE 
ART  OF  BROADCASTING  THROUGH 
ITS  FIRST  QUARTER  CENTURY  OF 
PUBLIC  SERVICE 


On  View  During  and  After 

NATIONAL  RADIO  WEEK 

NOVEMBER  410,  1945 

In  the  Publication's  Headquarters  Office 
WASHINGTON,  D.  C. 


i 

Dedicated  to  Broadcastings  Pioneers  • 


GENESIS:  A  CONTRIVANCE  OF 
SCIENCE  . . .  THE  MAGIC  WELD- 
ING OF  WIRES  AND  WISHES 

This  rendition  bears  the  only 
portrait;  the  man  with  ear- 
phones in  the  foreground  is 
Dr.  Frank  Conrad.  Here  are 
depicted,  too,  the  electronic 
elements  of  the  medium. 


FREEDOM  WAS  NURTURED  HERE— IN  THE  CRIER'S  CHANT,  IN 
THE  PRINTING  PRESS,  IN  THE  FORUM  OF  THE  MICROPHONE 

The  artist  portrays  the  keystones  of  democracy,  in  an  American 
panorama  which  found  birth  during  Pilgrim  days.  At  the  right, 
a  symbolic  figure  with  a  microphone — the  newest  Art. 


The  Panels  are  in  the  Reception  Toyer  of  Broadcast- 
ing   Magazine,    8th    Floor,    National    Press  Building, 
Washington,  D.  C. 


Men  and  Women  of  Faith  and  Vision 


A  WHISPER— LENT  WINGS— BECAME  THE  THUNDER  OF  THE  PEOPLES  VOICE 

You  see  children  looking  toward  the  symbolic  tower,  and  two  old  men  contemplat- 
ing it  even  now  with  some  skepticism.  And  in  the  vista  beyond,  a  new  world  in  which 
broadcasting  will  continue  to  assume  its  burden  as  an  instrument  of  the  people. 

■ 


THERE  COURSES  IN  SPACELESS  FLIGHT,  AT  THE  URGING  OF 
MAN'S  MIND,  THE  SERMON  AND  THE  SONG  BORN  OF  MAN'S  SOUL 

The  studio  of  modern  broadcasting  is  the  universe.  From  the  pulpit,  from  fields  of 
play,  from  theaters  and  the  world's  capitals  come  programs  for  listeners  in  all  strata 
of  our  nation's  life.  This  is  Radio  by  the  American  Plan. 


He  Mixes 

His  Paint  With 

A  Microphone 


WILLIAM  BYRON  McGILL,  who  painted  the 
Broadcasting  murals,  practices  his  genius  in  not 
one,  but  several  professions. 

He  is  advertising  manager  of  Westinghouse  Radio 
Stations  Inc.  He  has  been,  in  his  47  years,  a  typog- 
rapher, a  newspaper  advertising  salesman,  a  theatrical 
designer,  an  inventor,  a  radio  station  promotion  di- 
rector, an  astronomer,  and  an  artist. 

The  four  murals  he  has  executed  for  Broadcast- 
ing were  painted  from  conception  to  completion,  in 

61  days.  They  were  done  by  Mr.  McGill  in  his  spare  time  between  July  15  and  September  15.  Meanwhile,  he  found  it 
possible  to  perform  his  regular  vocational  duties;  to  become  so  ensnarled  in  committee  activities  for  National  Radio  Week 
that  his  hand,  as  much  as  any  other,  guided  the  planning;  to  pursue  his  regular  hobby  of  photography,  and  otherwise  to 
find  outlet  for  his  atomic  enthusiasm. 

In  these  wall  paintings,  Mr.  McGill  has  funneled  through  a  brush  his  major  impressions  of  the  radio  art.  Broadcasting, 
to  him,  is  not  only  his  bread  and  butter;  it  has  been  the  ferment  of  his  endeavor  for  many  years.  He  has  here,  through  the 
medium  of  the  oldest  art,  portrayed  the  past  and  the  promise  of  the  newest. 

The  mural  paintings  were  developed  in  final  form  after  12  preliminary  sketches.  The  figures  and  patterns  were  roughed 
in  by  the  artist  in  Philadelphia.  He  moved  these  outlines  to  his  studio  on  the  Central  Pier  at  Atlantic  City.  There,  using 
only  three  colors  to  attain  a  dramatic  sepia  effect,  he  brought  color  and  form  to  his  canvas.  Each  monumental  portrayal  is 
four  feet  six  inches  in  depth,  and  they  measure  variously  in  length:  six,  eight,  nine  and  12  feet. 

His  attention  to  the  job  at  hand  was  startling — and  strictly  McGill.  At  one  time,  as  his  task  was  nearing  completion, 
a  score  of  guests  milled  about  the  McGill  studios,  cocktails  in  hand,  watching  the  Miss  America  beauty  contest  in  progress 
on  the  Atlantic  City  boardwalk  below.  He  continued  stoically  with  his  brush  and  pallette. 

During  the  five  years  that  Mr.  McGill  spent  as  promotion  director  of  KDKA  Pittsburgh,  he  made  frequent  pilgrim- 
ages among  the  listeners.  He  visited  them  with  traveling  bond-selling  shows;  he  was  there  for  remote  special  events. 

In  those  days,  he  feels,  was  nurtured  his  philosophy  about  broadcasting.  He  didn't  find  it  in  the  studios,  neither  did 
he  sense  it  among  station  operators  nor  in  his  own  advertising  pursuits.  He  discovered  it  among  the  listeners — in  their 
regard  for  those  who  had  become  their  friends  through  a  word  or  a  song  that  defied  space.  He  has  long  wanted  to 
capture  on  canvas  the  montage  impression  of  that  intimacy  which  radio  lends  to  the  communion  of  men. 

Mac,  they  call  him.  His  eyes  twinkle.  He  will  spend  as  much  time  with  a  leg-pulling  caricature  of  a  pal  as  he  will 
with  a  portrait  in  oil.  His  office  is  a  litter  of  stacked  manuscript,  of  advertising  layouts,  of  books  and  chewed  pencils. 
Things  shouldn't  be  filed,  they  should  be  piled,  he  maintains.  Putting  things  in  a  file  consigns  them  to  oblivion. 

He  is  made  of  coiled  springs,  but  not  in  the  lean,  hungry  sense.  He  is  chubby  and  his  chest  sits  down  with  him.  But  one 
notes  his  alertness — for  a  ringing  'phone,  for  the  "hello"  of  a  visitor,  but  most  particularly  for  the  clear,  clean  twanging  of 
an  idea.  When  that  happens,  he  practically  reverberates. 

Broadcasting.  Painting.  Can  a  man  have  three  loves?  Doubtless  he  can.  Mrs.  McGill,  who  finds  the  courage  and  the 
stamina  to  live  in  the  presence  of  such  an  electronic  cloudburst,  is  herself  an  artist.  She  was  a  KDKA  staff  musician  when 
she  married  Mac.  More  recently  she  played  the  organ  and  led  community  sings  on  the  famous  Heinz  Pier  at  Atlantic  City. 
That  pier  was  destroyed  in  a  hurricane  a  year  ago. 


'My  wife?"  asks  Mac.  "She  is  an  organist  without  a  pier!' 


broadl<I§Isti  NG 

The  Weekly /^Newimogaiine  of  Radio 

Broadcast  Advertising 


A  radio  station  is  known 
by  the  Companies  it  keeps 


Household  Finance 

sells 

Personal  Loans 

on  the  New 

WJJD 


The  folks  at  Household  Finance  get  the  facts  on  results 
mighty  fast.  They  can  learn  directly  from  their  customers 
just  what  medium  of  advertising  prompted  the  visit.  So  we're 
pleased  as  can  be  that  the  result-conscious  Household 
Finance  advertising  department  has  chosen  the  New 
WJJD  to  carry  both  programs  and  spot  announcements 
for  four  consecutive  years.  When  you  count  on  results, 
count  on  the  NEW  WJJD.  Those  20,000  watts  of 
SELLING  POWER  pay  off  consistently  on  a  results- 
per-dollar  basis. 

A  TfteVuiAaU  *?6eCci  STATION  REPRESENTED  N  A 
ROADCASTING    •    Broadcast  Advertising 


20,000  WATTS  OF 


POWER 


THE  NEW 


CHICAGO 

IONALLY     BY     LEWIS     H.     AVERY,  INC. 

November  5,  1945    •    Page  31 


POSTWAR 

Business 
in  Knoxville 
Looks 

Good! 


Job  Situation 
Bright  Here: 
5000  Openings 


USES  Received  Only 
353  Claims  in  Week 
for  Compensation 

;  Knoxville  area's  post-V-J  un-. 
employment  picture  stands  in 
conspicuous  contrast  to  many  an- 
other U.  S.  industrial  section 
where  voluminous  layoffs  are 
sending  former  war  workers  by 
the  thousands  to  waiting  lines 
in  front  of  U.  S.  Employment 


WBIR 

THE  AUDIENCE 

IN  Knoxville! 


Audience  is  not  determined  by  power.  A  station's  pro- 
grams, reputation  for  community  service,  personality 
...  all  these,  plus  PROMOTION  make  an  audience. 
For  COVERAGE  THAT  COUNTS  in  Knoxville,  place  your 
sales  message  on  WBIR.  For  data  and  availabilities 
ask  a  John  E.  Pearson  representative. 


•  Represented  nationally  by 
JOHN  E.  PEARSON  CO. 


N  U  N  N  STATIONS 
WBIR,  Knoxville,  Tenn. 
WCMI,  Ashland,  Ky. 

Huntington,  W.  Va. 
WLAP,  Lexington,  Ky. 
KFDA,  Amarillo,  Tex. 

Owned  and  operated 
by  Gilmore  N.  Nunn 
and  J.  Lindsay  Nunn. 


WBIR 


A   NUNN  STATION 


JOHN  P.  HART,  Manager 


Knoxville,  Tenn. 


Letters  to  The  Editor 


AN  AFFILIATE  OF  THE  AMERICAN  BROADCASTING  COMPANY 


(Broadcasting  will  print  "Letters 
to  the  Editor"  of  general  interest. 
We  reserve  the  right  to  edit  ma- 
terial to  meet  space  requirements.) 

EDITOR,  Broadcasting: 

In  the  interests  of  accuracy,  and 
"credit  where  it  is  due,"  Clair  R. 
McCollough  in  October  15  Broad- 
casting, asked  'Who  conceived, 
created,  and  operates  The  Ameri- 
can Forces  Network?'  The  answer 
is  obvious, — American  Broadcast- 
ers, trained  in  the  American  Sys- 
tem of  Broadcasting,  and  now 
serving  in  the  U.  S.  Armed  Forces. 

Having  been  Chief  Engineer  of 
the  American  Forces  Network 
from  its  inception,  March  1943 — 
we  went  on  the  air  July  4th  of 
that  year — until  my  transfer  to 
ABSIE  in  February  1944,  the  fol- 
lowing is  how  it  all  came  about — 
although  Morgan  could  probably 
give  you  a  more  factual  account. 

Brewster  Morgan,  then  head  of 
broadcasting  for  OWI  in  London, 
with  General  Lord,  first  began 
work  on  the  idea  for  troop  broad- 
casting earlier  than  March  1943. 
I  was  brought  into  the  picture  by 
Mr.  Richard  J.  Condon,  Chief  En- 
gineer, OWI,  London,  for  the  speci- 
fic purpose  of  building  and  heading 
AFN.  OWI  built,  operated,  and 
maintained  the  first  studios,  and 
supplied  the  first  24  transmitters. 
Transmitter  personnel,  as  well  as 
program  and  announcing  personnel, 
was  from  the  Army.  Lt.  Col.  (then 
Major)  Chas.  Gurney  was  head  of 
the  Army  personnel,  until  Lt.  Col. 
John  S.  Hayes  (then  Captain)  was 
placed  in  charge.  I  forget  the  date 
of  this  change,  but  it  was  some- 
time in  1943,  I  believe,  when  Col. 
Gurney  became  head  of  entertain- 
ment for  the  ETO. 

All  the  studio  engineering  per- 
sonnel, including  myself,  were  OWI 
until  the  first  part  of  1944,  when 
I  began  to  train  Army  personnel 
for  the  control  room. 

AFN  is  now,  of  course,  almost 
entirely  Army,  except  that  Mr. 
Jack  Boor,  who  replaced  me  as 
Chief  Engineer — and  built  the  new 
London  studios,  as  well  as  Paris, 
and  did  much  for  the  continental 
operation — transferred  from  OWI 
at  a  later  date,  and  is  now  em- 
ployed as  a  civilian  by  the  Army. 

No  detraction  from  the  Army's 
great  job,  and  especially  Col. 
Hayes'  excellent  work;  but  a  few 
of  us  mere  civilians  in  OWI  had 
a  finger  in  the  pie  at  the  beginning ! 

Incidentally,  I  suspect  the  quality 
of  AFN  programs  had  more  to  do 
with  the  skyrocketing  of  black- 
market  prices  for  the  "Hitler" 
radio,  mentioned  in  this  same  is- 
sue. The  "Hitler"  radios  mentioned 
were  of  two  types :  One,  the  Klein- 
emphanger,  or  "Little  Receiver" 
and  the  other  the  "Volksemp- 
hanger"  or  "Peoples  Receiver." 
Both  these  were  small,  3  to  5  tube, 
Very  cheaply  built  reaction  re- 
ceivers, with  a  detector  and  one  to 
two  stages  of  audio.  Their  fre- 
quency range  covered  all  those 
used  by  the  Reichsrundfunk,  ex- 


cept shortwave,  (but  including 
longwave) ,  but  their  sensitivity  was 
out  of  this  world.  It  took  a  100 
kw  next  door  to  make  them  de- 
tect— almost. 

DON  V.  R.  DRENNER, 
Ex-OWI  (AFN-ABSIE- 
Radio  Lux) 

KGGF,  Coffeyville,  Kans. 
October  18,  1945 

*    *  # 

LETTER  FROM  A  LAYMAN 
EDITOR,  Broadcasting: 

May  a  mere  layman,  a  garden 
variety  listener,  enter  your  pro- 
fessional pages?  I'd  like  to  reprove 
radio,  but  before  I  do  so,  let  me 
hasten  to  say  that  we  are  con- 
firmed radio  listeners  at  our  house 
— there  is  a  radio  in  virtually  every 
room.  This,  then,  is  no  blast  from 
a  chronic  objector  to  radio. 

One  of  my  quarrels  with  radio 
is  that  it  makes  no  attempt  to  ex- 
plain itself  and  its  problems  to  the 
listener.  Radio  quite  rightly  shies 
away  from  advertising  itself  over 
the  air — but  there  is  a  difference 
between  advertising  itself  and  ex- 
plaining itself.  How  in  the  name 
of  all  that's  sensible  does  radio  ex- 
pect listeners  to  be  informed  and 
intelligent  when  the  industry  it- 
self makes  virtually  no  effort  to 
develop  an  understanding  of  ra- 
dio? Sure,  NAB  issues  some  fine 
pamphlets,  but  how  many  people 
see  them?  (And  anyway,  they  are 
rarely  slanted  to  the  lay  listener.) 
Sure,  NBC  holds  three  summer  in- 
stitutes, but  attendance  is  a  drop 
in  the  bucket  (and  mostly  people 
with  a  professional  interest  at 
that).  Sure,  there  are  brief  con- 
ferences here  and  there  (usually 
for  teachers),  but  their  Hooperat- 
ings  would  be  practically  zero. 

When  criticized  for  inferior  pro- 
grams, radio  looks  abused  and  sub- 
mits that  the  public  just  doesn't 
want  the  "better"  programs.  Stuff 
and  nonsense!  Radio  doesn't  know 
what  the  public  would  want  if  it 
were  properly  informed.  Radio 
gives  out  with  a  pompous  cliche 
about  how  listening  and  hearing 
are  two  different  things — hearing 
a  sense  with  which  everyone  is 
born,  listening  a  skill  that  requires 
training.  Well,  who's  going  to  pro- 
vide that  training? 

Radio,  I  submit,  should  provide 
that  training.  Let's  have  a  program 
about  how  to  listen  to  radio.  Ra- 
dio has  the  stations,  it  has  the 
trained  personnel,  it  has  the  pro- 
fessional information.  So  what's 
stopping  such  a  program? 

In  case  this  idea  should  ring  a 
bell  with  some  program  manager, 
let  me  be  specific.  A  daily  quarter 
hour — sponsored  if  you  will,  public 
service  if  you're  courting  the  FCC. 
No,  not  at  11:45  p.m.  If  you're 
going  to  give  the  idea  a  try,  why 
not  go  whole  hog  and  put  the  pro- 
gram at  an  hour  when  the  entire 
family  is  up  and  listening?  Johnny 
will  talk  about  it  at  school  when 
his  class  studies  radio;  mother 
(Continued  on  page  3U) 


Page  32    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


B 


Up-to-Date  Answers  on 
Dozens  of  Vital  Questions 
Every  Advertiser  Should  Know! 


Do  you  know  which  radio  stations  are  "listened-to- 
most"  in  Iowa — day  and  night?  The  percentage  of 
the  total  audience  that  prefers  each  station — how 
these  figures  break  down  by  age,  sex,  place  of  resi- 
dence  (urban,  village,  farm)  ? 

Do  you  know  which  stations  are  preferred  for  news- 
casts— for  farm  programs? 

Do  you  know  what  proportion  of  the  total  audience 
actually  listens  at  each  half-hour  period  during  the 
day  and  evening?  Ditto  for  urban  people,  village 
people,  farm  people?  Effect  of  sex  on  these  figures? 
Effect  of  age? 

Do  you  know  the  answer  to  practically  every  ques- 
tion that  time-buyers,  account  executives  and  adver- 
tising managers  ever  ask  about  the  Iowa  radio  audi- 
ence, and  its  reactions  to  radio  in  Iowa? 
//  not,  mail  the  coupon  for  your  free  copy,  now. 
The  supply  is  limited.  Requests  will  be  filled  in 
order  of  receipt. 


-I-WHO/-  IOWA  PLUS!-r 

Des  Moines  .  .  .  50,000  Walts 
B.  J.  PALMER,  President    J.  O.  MALAND,  Manager 
FREE  &  PETERS,  INC.    .    .    .    National  Representatives 


ROADCASTING    •    Broadcast  Advertising 


THE   1945  IOWA 
RADIO   AUDIENCE  SURVEY 

is  the  eighth  annual  study  of  the  Iowa  radio  audience. 
It  was  compiled  from  interviews  with  families,  in  every 
county  of  Iowa,  and  represents  one  interview  for  every 
83  families  in  the  State. 

It  was  conducted  by  a  recognized  authority,  Dr.  Forest 
L.  Whan  of  the  University  of  Wichita,  following  ac- 
cepted "sampling"  procedures. 

In  addition  to  bringing  you  completely  up-to-date  in- 
formation on  Iowa  listening  habits,  the  1945  Survey 
discloses  a  number  of  new  facts  never  before  investigated. 

Its  statistical  data  is  profusely  "visualized"  with  detailed 
maps  and  pictographs.  It  is  the  most  authoritative  and 
helpful  study  available;  it  is  a  MUST  for  every  thought- 
ful advertising  or  merchandising  man  doing  business 
in  Iowa. 


Station  WHO 
914  Walnut  Street 
Des  Moines  7,  Iowa 

Gentlemen:  Please  send  me,  without  obligation,  my  FREE  copy 
of  the  1945  Iowa  Radio  Audience  Survey. 

Name  

Company   

Street   

City  


State 


I 
-J 


November  5.  1945    •    Page  33 


4-  lib' 


FORT  INDUSTRY 
COMPANY 


FORT  INDUSTRY  STATION 
CAN  BANK  ON  IT! 


Letters 

{Continued  from  page  32) 

may  take  bits  of  it  with  her  to 
her  bridge  club. 

The  approach?  Lightsome,  of 
course.  It's  no  news  to  radio  that 
people  dearly  love  to  be  informed, 
to  have  the  "inside  dope"  if  they 
can  do  so  with  a  minimum  of  head- 
work.  So  let's  explain  radio  simply 
but  with  a  sprightly  touch. 

The  content?  Yesterday,  today, 
and  tomorrow  in  radio.  Yesterday 
— perhaps  famous  historical  firsts 
in  radio:  the  famous  Marconi  s 
signal  that  crossed  the  Atlantic, 
the  radio  rescue  of  the  Republic, — 
all  in  dramatic  narrative,  with  lots 
of  colorful  detail.  Tomorrow — 
breath-taking  vistas  into  the  pos- 
sibilities of  FM,  television,  fac- 
simile, and  so  on.  Today — the  lat- 
est from  Paul  Porter  (you'll  reach 
a  great  many  more  people  than 
that  American  Magazine  article 
did) ;  pending  legislation  in  Con- 
gress (might  stir  up  a  lot  of  use- 
ful fan  mail  to  Congressmen!)  ; 
sugar-coated  lessons  on  how  to  lis- 
ten to  radio;  how  music  is  used  to 
tell  a  story,  for  example,  or  how 
sound  effects  are  similarly  used; 
anecdotes  on  the  comic  results  of 
half-listening  (as  an  indirect  re- 
proof to  those  who  get  all  bawled 
up  because  they  but  half  listen)  ; 
maybe  a  hot  listener  argument  on 
radio  manners  in  the  home — the 
possibilities  are  legion! 

Such  a  program,  I  submit,  is 
worthy  of  the  best  talent  radio  has 
to  offer.  The  FCC  would  doubtless 
beam  with  approval.  Radio  would 
be  giving  itself  a  big  plug  (after 
all,  no  one  can  contemplate  the 
immense  amount  of  time,  skill,  and 
talent  that  goes  into  a  program 
without  being  genuinely  impressed ; 
tpe  trouble  now  is  that  few  listen- 
ers have  even  the  vaguest  idea  of 
how  much  effort  goes  into  the  mak- 
ing of  a  fine  radio  program).  The 
public  would  be  entertained  at  the 
same  time  that  it  developed  the 
background  with  which  to  appre- 
ciate the  best  that  radio  has  to 
offer. 

Any  takers? 

Coral  Reese 

320  West  Forty-First  Street 
Los  Angeles,  California 
P.  S. — No,  I'm  not  looking  for 
a  job.  This  suggestion  is  tendered 
as  a  free-will  offering,  no  strings 
attached. 


NO  APOLOGIES 
EDITOR,  Broadcasting: 

Let's  throw  away  our  crying 
towels!  Let's  quit  dampening  each 
other's  shoulders  with  our  pearly 
tear-drops!  Instead  of  going 
around,  whimpering  and  cringing — 
let's  fight  back! 

The  American  System  of  Broad- 
casting needs  to  apologize  to  no- 
body. In  twenty-five  short  years 
we've  done  a  helluva  good  job — 
and  let's  not  have  any  argument 
about  this  simple  statement  of  fact. 
Yet,  every  time  some  small,  but 


highly  vocal  minority — often  it's 
just  ONE,  high-brow  listener  (an 
occasional  listener,  at  that)  starts 
taking  pot-shots  at  radio  "commer- 
cials" (or  commercialism)  what 
do  we  do?  We  agree  with  'em. 

I  ask  you,  does  that  make  sense? 
Ours  is  a  mass  medium — our  lis- 
teners, our  loyal  listeners,  are  num- 
bered in  the  millions.  And  I'll  bet 
my  bottom  dollar,  just  about  99.9% 
of  these  listeners  like  what  comes 
out  of  their  radio  receiving  sets — 
in  fact,  are  even  enthusiastic  about 
it. 

This  can  be  verified  in  a  hurry. 
We  believe  in  radio,  as  an  adver- 
tising and  propaganda  medium, 
don't  we?  Then,  let's  use  our  own 
stations  to  propagandize,  in  our 
own  behalf.  If  every  station  in  the 
country  started  asking  its  listen- 
ers— frequently,  day  in  and  day 
out — to  let  the  station  know  whether 
they  like  the  radio  programs  they 
listen  to — the  stations  would  quickly 
get  thousands  of  "bouquets".  And 
we  could  use  such  positive  evidence, 
that  we  aren't  all  money-hungry, 
stumble-bums. 

We  could  use  it  to  combat  the 
self-appointed  (or  FCC-appointed) 
critics,  who  would  like  to  make  our 
system  as  dull  and  colorless  as  that 
of  the  countries  in  which  radio  is 
a  government  subsidy  

Practically  all  established  sta- 
tions enjoy  a  considerable  amount 
of  prestige  in  their  own  communi- 
ties. Let's  cash  in  on  that  prestige. 
Let's  ask  the  mayor  of  our  town — 
and  all  leading  citizens — to  put,  in 
writing,  their  honest  opinion  of  our 
broadcasting  efforts  and  our  service 
to  our  community.  The  opinions  will 
be  favorable,  that's  certain.  Then, 
let's  use  this  as  ammunition,  to 
fire  back,  when  we're  fired  on. 

Maybe,  in  collecting  "bouquets" 
from  our  average  listeners — and 
our  leading  citizens — we'll  get  a 
few  "brick-bats",  too.   So  what? 

But  to  hell  with  the  critic  with 
an  axe  to  grind — or  who  has  no 
understanding  of  our  business — or 
who  lives  in  an  atmosphere  too 
rarefied  for  Mr.  and  Mrs.  George 
Spelvin,  whom  we  must  please,  most 
of  the  time,  if  we  value  our  necks. 

The  NAB  could  render  a  real 
service  to  the  broadcasting  indus- 
try, by  assuming  the  responsibility 
for  the  overall  job  of  assembling, 
correlating  and  preparing,  in 
usable*  form,  the  hundreds  of  thou- 
sands of  favorable  opinions  of  radio 
broadcasting  that  all  stations  can 
easily  obtain. 

Let  the  NAB  put  real  thought 
and  effort  into  the  job  of  using 
this  material  in  the  preparation 
of  a  "merchandising"  campaign 
to  SELL  radio  broadcasting,  as  it 
exists*  today,  in  America. 

As  I  said  before,  let's  fight  back. 
Let's  all  get  togther — and  stay  to- 
gether— on  the  all-important  job 
of  sejfrpreservation. 

The.  hour  is  growing  late. 

G.  F.  "Red"  Bauer 
Sales  Manager 
WINN  Louisville. 


Page  34    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


UNDISQUISED  and  QUITE  PREDICTABLE 


#  Strange  and  unpredictable  were  the 
habits  of  Christina,  who  ruled  Sweden 
from  1632  to  1654.  Contemporary  ac- 
counts tell  that  she  frequently  disguised 
herself  with  man's  attire,  was  expert 
with  horse  and  musket  and  swore  like  a 
soldier.  This  strange  woman  was  also  a 
scholar  of  international  renown  and  during 
her  reign  fostered  the  development  of 
Swedish  art,  science  and  literature. 


Baltimoreans,  too,  have  a  habit,  though 
milder  and  more  conventional.  Recog- 
nizing WCBM  as  a  consistently  depend- 
able source  of  the  best  in  broadcasting, 
this  station  has  become  "Baltimore's 
Listening  Habit."  For  advertisers, 
WCBM's  value  is  most  significant,  since 
Baltimoreans'  radio  habits  and  prefer- 
ences are  undisguised  and  quite  pre- 
dictable. 


ujcBm 

MUTUAL  BROADCASTING  SYSTEM 


John  Elmer 

President 


Free  &  Peters,  Inc. 

Exclusive  National  Representatives 


George  H.  Roeder 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  33 


Whariield  Succeeds  Kirby,  Who  Opens 
Offices   as  Public  Relations  Counsel 


AGENCY  EXECUTIVES 
JUDGE  CBS  CONTEST 

APPOINTMENT  of  judges  for  the 
$25,000  Affiliated  Station  Promo- 
tion Contest  conducted  by  CBS  in 
New  York  was  announced  Oct.  25. 

Judges  are:  Robert  Collins,  N. 
W.  Ayer  &  Son,  chairman;  Linnea 
Nelson,  J.  Walter  Thompson  Co., 
vice-chairman ;  Frank  Silvernail, 
BBDO,  third  member  supervising 
committee;  Carlos  A.  Franco, 
Young  &  Rubicam;  C.  T.  Ayres, 
Ruthrauff  &  Ryan ;  Robert  Buckley, 
Dancer-Fitzgerald-Sample ;  Wil- 
liam Dekker,  McCann-Erickson ; 
John  Hymes,  Biow  Co. ;  Leonard  T. 
Bush,  Compton  Advertising;  Fran- 
cis Barton,  Benton  &  Bowles. 

Contest,  which  began  Sept.  16 
and  runs  until  Nov.  17,  will  award 
$10,000  to  the  affiliated  station  hav- 
ing the  best  all-around  promotional 
effectiveness  during  the  contest 
period,  with  10  other  awards  rang- 
ing from  $5,000  to  $1,000. 


DuMont  Develops  Range 
Of  Sizes  in  Video  Tubes 

ANOTHER  FORWARD  STEP  in 
postwar  television  is  the  new 
cathode-ray  tubes  offered  by  Du- 
Mont Labs,  Passaic.  Company  has 
them  in  both  the  electrostatic  and 
the  magnetic  deflection  and  focus- 
ing types,  and  in  the  5,  7,  10,  12 
and  20  inch  sizes.  The  15  inch  tube 
with  magnetic  deflection  and  focus 
will  soon  be  added  after  develop- 
ment is  completed. 

Relatively  flat  faces  are  used  in 
all  types.  There  are  5  and  7  inch 
tubes  with  24  inch  screens.  The  10 
inch  tube  has  a  42  inch  radius, 
which  means  a  relatively  fiat  face 
of  good  picture  area.  The  huge  20 
inch  tube,  designed  for  direct-view- 
ing, large-screen  television  with 
great  brilliance  and  detail,  has  a 
30  inch  radius.  Operating  voltages 
range  from  1500  to  15,000  volts. 
DuMont  has  issued  a  bulletin  illus- 
trating the  tubes. 


MAJ.  ALBERT  WHARFIELD  has 
succeeded  Col.  Edward  Kirby  as 
chief  of  the  Radio  branch,  War 
Dept.  Bureau  of  Public  Relations. 

Before  entering 


the  Army,  Maj. 
Wharfield  was 
manager  of  na- 
tional ratings  for 
C.  E.  Hooper  Inc. 
Col.  Kirby,  now  a 


:•  i  v  i  1  i  a  n,  has 
j  |     opened  offices  in 
-      i  1     New  York,  Wash- 
'  ington,  Nashville 

Mr.  Kirby  and  London  as 
public  relations 
counselor.  He  has  been  retained  as 
public  relations  counselor  to  the 
NAB.  He  handled  NAB's  public 
relations  before  he  joined  the  serv- 
ice. 

A  veteran  of  two  years  overseas, 


Maj.  Wharfield  holds  the  Legion 
of  Merit  awarded  him  for  outstand- 
ing contributions  to  communica- 
tions in  the  Mediterranean  The- 
ater. As  radio  officer  to  Gen.  Eisen- 
hower in  London  in  1942,  he 
worked  on  plans  for  the  radio  cov- 
erage and  communications  facili- 
ties of  the  North  African  invasion. 

In  August  1943  he  was  made 
press  communications  officer  for 
the  Mediterranean  Theater.  His 
field  press  communications  sys- 
tem there  formed  a  pattern  for 
coverage  of  the  Normandy  and  fol- 
lowing invasions.  He  returned  to 
the  States  as  officer  in  charge  of 
the  overseas  section  of  the  Radio 
Branch  in  March  1944.  He  later 
succeeded  Lt.  Col.  Jack  Harris  as 
executive  officer. 

Present  executive  officer  is  Maj. 
Charles  Batson,  who  was  with 
Maj.  Wharfield  throughout  the 
North  African  and  Italian  cam- 
paigns and  former  program  direc- 
tor of  WFBC  Greenville,  S.  C. 


Big  IRE  Meeting 

PAPERS  on  AM,  FM  and  TV 
broadcasting,  navigational  aids, 
communications  and  relay  links, 
radar,  industrial  electronics,  test- 
ing equipment,  panoramic  recep- 
tion, microwave  measuring  de- 
vices, broadcast  receivers,  vacuum 
tubes,  antennas  and  radio  wave 
propagation  will  be  presented  at 
the  33rd  annual  Winter  Technical 
Meeting  of  the  Institute  of  Radio 
Engineering.  Meeting  will  be  held 
Jan.  23-26  at  the  Astor  Hotel,  New 
York.  Papers  are  expected  to  be 
of  special  significance  this  year, 
with  wartime  restrictions  lifted 
and  free  discussions  of  many  tech- 
nical developments  again  possible 
for  the  first  time  since  Pearl  Har- 
bor. Commercial  exhibits  of  new 
models  and  parts  will  be  another 
major  factor  this  year,  with  more 
than  150  firms  expected  to  exhibit. 


Page  36    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


ALASKA 

KFOD  Anchorage 
KFAR  Fairbanks 

ALABAMA 

WHMA  Anniston 

WSGN  Birmingham 

WJBY  Gadsden 

WHBB  Selma 

WFEB  Sylacauga 

ARIZONA 

KWJB  Globe 

KGLU  Safford 

KTVC  Tucson 

KYUM  Yuma 

ARKANSAS 

K-ELD  Kl  Dorado 

KFPW  Ft.  Smith 

KFFA  Helena 

KTHS  Hot  Springs 

KLRA  Little  Rock 

CALIFORNIA 


KERN 

KIEM 

KFRE 

KARM 

KFWB 

KFOX 

KGER 

KFI 

KYOS 

KTRB 

KWBR 

KI'AS 

KVCV 

KCRA 

KFSD 

KALW 

KGO 

KSFO 

KVEC 

KVOE 

KWG 

KTKC 

KHl'B 


Bakersfield 

Eureka 

Fresno 

Fresno 

Hollywood 

Long  Beach 

Long  Beach 

Eos  Angeles 

Merced 

Modesto 

Oakland 

Reddine- 


Dh 


Sai 

San  Francisco 
San  Francisco 
San  Francisco 
San  Luis  Obispo 
Santa  Ana 
Stockton 
Visalia  ... 


W: 


ille 


COLORADO 

KGTW  Alamosa 

KVOR  Colorado  Springs 

KICP  Durango 

KFEE  Denver 

KFXJ  Grand  Junction 

KGHF  Pueblo 

KGEK  Sterling 

CONNECTICUT 


FLORIDA 

WDAE  Tampa 


IDAHO 


KANSAS 

KGNO  Dodge  City 
KIUL      Garden  City 

KENTUCKY 

WCMI  Ashland 

WHLN  Harlan 

WHOP  Hopkinsville 

WINN  Eouisville 

WGRC  Eouisville 


MAINE  < 


MARYLAND 

WITH  Baltimore 

WTBO  Cumberland 

WFMD  Frederick 

WJEJ  Hagerstown 

MASSACHUSETTS 

WHDH  Boston 

WORE  Boston 

WESX  Salem 

WSI'R  Springfield 

WMAS  Springfield 

MICHIGAN 

WWJ  Detroit 

WEAR  East  Lansing 

WDBC  Escanaba 

WHDF  Calumet 

WFDF  Flint 

WJEF  Grand  Rapids 

WOOD  Grand  Rapids 

WJMS  Iron  wood  ' 

WIBM  Jackson 

WKLA  Ludington 

WCAR  Pontiac 

WHLS  Port  Huron 

WEXL  Royal  Oak 

WSOO  Sault  Ste.  Marie 


MINNESOTA 

KATE      Albert  Lea 
KDGE      Fergus  Falls 

KUOM  i  Minneapolis 
KVOX  Moorhead 
WCAL  Northfield 
KROC  Rochester 
WMIN     St.  Paul 

MISSOURI 

KFVS       Cape  Girardeau 
KFRU  Columbia 
KGBX  Springfield 
KTTS  Springfield 

WEW  St.  Louis 
WIL        St.  Louis 


NEW  HAMPSHIRE 

WLNH  Laconia 

NEW  JERSEY 

WSNJ  Bridgeton 

WAAT  Newark 

WTTM  Trenton 

WTNJ  Trenton 

NEW  MEXICO 

KGGM  Albuquerque 

KOB  Albuquerque 

KAVE  Carlsbad 

KWEW  Hobbs 

KVSF  Santa  Fe 


^Sical 


Ws 


Ca">  Write  orWire"Pt„p 

HO  lywood  g2f ' vd.  Mark 
H°U^OOD  *  *Xbr°°k<5£0teI 

SAI*  FRANClsco 


MISSISSIPPI 

WJDX  Jackson 

MONTANA 

KGHL  Billings 

KRJF  Miles  City 

KGCX  Sidney 

KGEZ  Kalispell 

NEVADA 

KENO     Las  Vega's 

NEBRASKA 

KHAS  Hastings 
KODY     North  Platte 


NEW  YORK 

WABY  Albany 

WMBO  Auburn 

WBEN  Buffalo 

WEBR  Buffalo 

WGBB  Freeport 

WHCU  Ithaca 

WJTN  Jamestown 

WGNY  Newburgh 

WABC  New  York 

WEVD  New  York 

WINS  New  York 

WNYC  New  York 

WKIP  Poughkeepsie 

WHEC  Rochester 

WBCA  Schenectady 

VVHAZ  Troy 


NORTH  CAROLINA 

WBBB  Burlington 

WBIG  Greensboro 

WSOC  Charlotte 

WEGO  Concord 

WISE  Asheville 

NORTH  DAKOTA 

KDLR  Devil  Lake 

KLPM  Minot 

KLPM  Minot 

KOVC  Valley  City 

OHIO 

WAKR  Akron 

WICA  Ashtabula 

WSAI  Cincinnati 

WOSU  Columbus 

WING  Dayton 

WFIN  Findlay 

WMOH  Hamilton 

WLOK  Lima 

WMAN  Mansfield 

WPAY  Portsmouth 


OREGON 

KBKR  Baker 
KBND  Bend 
EORE  Eugene 
KUIN       Grants  Pass 
KLBM      La  Grande 
KM  ED      Med  ford 

KWRC  Pendleton 
KSLM  Salem 

KB  PS  Portland 

KXL  Portland 

KODL  The  Dalles 

PENNSYLVANIA 

WSAN  Allentown 

WCED  DuBois 

WLEU  Erie 

WHJB  Greensburg 

WHP  Harrisburg 

WAZL  Hazleton 

WDAS  Philadelphia 

WHAT  Philadelphia 

WIP  Philadelphia 

KDKA  Pittsburgh 

WJAS  Pittsburgh 

WEE  IT  Reading 

WKOK  Sunburv 

WMBS  Vniontown 

WJPA  Washington 

WSBA  York 

SOUTH  CAROLINA 

WLAT  Conway 

SOUTH  DAKOTA 

KABR  Aberdeen 

KGFX  Pierre 

KELO  Sioux  Falls 

WNAX  Yankton 

UTAH 

KSUB  Cedar  City 

KOAL  Price 

KLO  Ogden 

KALE  Salt  Lake  City 

KDVL  Salt  Lake  City 

KNAK  Salt  Lake  City 

KUTA  Salt  Lake  City 


TENNESSEE 

WAPO  Chattanooga 

WASHINGTON,  D.C. 

WWDC     Washington,  D.  C. 

WASHINGTON 

KVOS  Bellingi.am 

KW'LK  Longview 

KWSC  Pullman 

KOMO  Seattle 

KJR  Seattle 

KFIO  Spokane 

KIT  Yakima 

KUJ  Walla  Walla 

WEST  VIRGINIA 

WJLS  Beckley  - 

WMMN  Fairmont 

WSAZ  Huntington 

WPAR  Parkersburg 

WBRW  Welch 

WBTH  Williamson 

VIRGINIA 

WSAP  rortsmouth 

WTAR  Norfolk 

WBTM  Danville 

WGH  Newport  News 

WRNL  Richmond 

WYOMING 

KDFN  Casper 

KFBC  Cheyenne 

KVRS  Rock  Springs 

KWYO  Sheridan 


BROADCASTING    •    Broadcast  Advertising 


November  5.  1945 


Page 




PICTURE  ALBUM  FROM  AN  EARLY  ERA  .  . 


FIRST  WWJ  Detroit  transmitter, 
put  on  air  in  1920  by  William  S. 
Seripps,  was  built  by  Dr.  Lee  de- 

LONG  before  KDKA  Pittsburgh  was  established  Dr.  Prank  Conrad,  of  Westinghouse,  was  tinkering  in  his         Forest,  early  radio  inventor, 
garage  with  this  equipment,  using  the  call  letters  8XK.  If  you're  a  lover  of  detail,  the  boxes  on  which  many  of 
the  quaint  doodads  are  mounted  originally  contained  20  packages  of  Old  Honesty  Soap. 


m 

1 

.....  jmr 

s\ 

...  i 
-  > 

; 

IF  YOU'RE  technically  minded, 
this  is-  electronic  television  set  of 
the  20s,  designed  by  Dr.  Vladimir 
Zworykin  (left),  then  Westing- 
house,  but  now  with  RCA. 


EARLY     broadcast  experiments 
were  conducted  back  in  1919  in  this 
studio  of  WSUI,  Iowa  City,  accord- 
ing to  the  U.  of  Iowa. 


DR.  B.  J.  PALMER  (left),  founder 
of  WOC,  interviewed  Jack  Dempsey 
in  the  fighter's  first  mike  battle. 
Scene  was  Dr.  Palmer's  home. 


THIS  NEAT  display  of  gadgets,  complete  with  Underwood  No.  5  type-  FIRST  5  kw  transmitter  west  of  Chicago,  being  installed  at  WOC  Dav- 

writer,  late  type  telephone  and  a  snappy  Edison  console  phonograph,  enport  in  spring  of  1924.  At  right  is  Frank  W.  Elliott,  general  manager 

comprises  the  first  transmitter  and  control  room  put  into  operation  by  of  WOC  and  president  of  the  NAB  during  the  1924-25  period.  At  left  is 

WJZ  in  Newark,  N.  J.,  more  than  two  decades  ago.  Franklin  Pierce,  who  was  the  first  engineer  of  WOC. 


.  .  OF  BALING  WIRE  AND  CHEWING  GUM 


PIONEER  farm  broadcaster  was 
Frank   E.   Mullen,   speaking  into 
KDKA's  mike.  He  now  is  NBC  vice- 
president  and  general  manager. 


EQUIPMENT  here  is  the  proud  development  of  General  Electric  Co.  and 
actually  worked,  aided  by  collection  of  batteries  under  the  table.  One  of 
the  telephones  apparently  was  used  as  a  microphone.  Old  timers  on 
engineering  staffs  will  recognize  some  of  the  paraphernalia. 


HIGH  ABOVE  Newark  stood  this 
1923  antenna  of  WOR,  with  the 
studios  below  in  the  Bamberger 
store's  palatial  broadcast  room. 


FROM  this  knapsack,  used  by  NBC  „.   -  . 

for  special  events,  came  the  modern  THIS  is  the  famed  Westinghouse  broadcast  of  Nov.  2,  1920,  when  the  Pittsburgh  station,  KDKA,  announced 

walkietalkie,  used  widely  by  the  the  returns  of  the  Harding-Cox  Presidential  election.  Dr.  Frank  Conrad,  Westinghouse'  engineer,  had  been 

Army  during  World  War  II.  working  since  1916  on  broadcasting.  Westinghouse  claims  this  was  first  regularly  scheduled  broadcast. 


KANSAS  CITY 


IS  A 

K 

O 

Z 

Y 

MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO. 

EVERETT  L.  DILLARD        ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 

Ask  for  Rate  Card 


Westinghouse  Ready  for  Color 
Video  Relayed  by  Stratovision 


Mr.  Burnside 


BLAZING  A  NEW  TRAIL  for  all 
high-definition  television,  Westing- 
house  last  week  announced  that 
production  will  soon  begin  on  high- 
definition  pick-up 
units  for  proces- 
sing both  black- 
and  -  white  and 
color  pictures  and 
their  associated 
sound  for  simul- 
taneous trans- 
mission on  the 
same  carrier 
wave.  Stratovi- 
sion will  relay 
the  signal. 

C.  J.  Burnside,  manager  of  the 
company's  Industrial  Electronics 
Division,  who  made  the  announce- 
ment, credited  Columbia  Broad- 
casting System  with  the  basic  de- 
velopment of  this  innovation  in 
electronics. 

Available  to  Industry 

So  that  all  interests  may  cooper- 
ate in  bringing  television  to  its  full 
stature,  the  CBS  units  are  being 
made  available  to  the  industry  gen- 
erally. The  units,  the  first  to  handle 
both  picture  and  sound  transmis- 
sion simultaneously,  were  original- 
ly designed  as  studio  experimental 
equipment.  All  sound  transmission 
used  is  by  FM. 

"Simultaneous  broadcast  of  pic- 
tures and  sound  on  the  same  fre- 
quency is  made  possible  by  borrow- 
ing from  military  radar  technique 
and  transmitting  first  one  then  the 
other  in  a  series  of  high  speed 
pulses,"  Mr.  Burnside  said.  "Pic- 
ture information  is  transmitted  as 
each  component  line  of  the  scene 
is  traced,  or  scanned,  in  the  camera 
tube  of  the  pick-up  apparatus.  FM 
sound  is  added  in  the  fraction  of  a 
second  in  which  the  electronic  beam 
is  moved  back  to  the  left  edge  of 
the  picture  to  begin  scanning  the 
next  line." 

Stratovision,  the  revolutionary 
project  announced  recently  by 
Westinghouse,  and  now  being  test- 
ed, is  the  perfect  medium  for  bring- 
ing this  high-definition  television 
into  reality,  Mr.  Burnside  ex- 
plained. Present  coaxial  cables  are 
not  suited  to  high-definition  trans- 
mission, he  said,  because  they  can- 
not accommodate  the  required  10 
mc  bandwidths.  Ground  type  relay 
systems,  he  added,  have  the  ca- 
pacity but  have  a  tendency  to  build 
up  distortion  and  deteriorate  pic- 
tures at  the  repeater  stations. 

"Stratovision's  airborne  relays 
solve  this  problem  by  providing  na- 
tionwide coverage  with  only  eight 
repeater  stations,"  Mr.  Burnside 
said,  "thus  holding  distortion  to  a 
minimum." 

He  added  that  the  new  television- 
FM  units  will  "produce  black-and- 
white  pictures  of  1029  lines-per- 
frame  at  30  frames  per  sec- 
ond. Complete  color  pictures  will 
be    presented    at   a    rate   of  20 


per  second  —  two-thirds  of  the 
black-and-white  rate.  These  pic- 
tures will  be  scanned  at  525  lines 
per  frame  for  each  of  the  three 
primary  colors — red,  green  and 
blue — and  each  complete  picture 
will  have  1575  lines.  This  scanning 
will  be  through  filters  admitting 
only  one  color  at  a  time  and  it  will 
require  one  complete  cycle  of  the 
three  colors  to  provide  one  full- 
color  picture.  This  means  that  ap- 
proximately 31,000  lines  must  be 
scanned  for  every  second  of  televi- 
sion entertainment,  either  black- 
and-white  or  color." 


CAPEHART  IS  HURT 
IN  AUTO  ACCIDENT 

SEN.  HOMER  E.  CAPEHART 
(R-Ind.)  is  in  Methodist  Hospital, 
Indianapolis,  with  a  crushed  left 
foot,  badly  lacerated  tongue  and 
cuts  about  the  face,  the  result  of  a 
head-on  collision  last  Monday  night 
on  the  highway  near  Indianapolis. 
Sen.  Capehart,  member  of  the  In- 
terstate Commerce  Committee  and 
of  a  subcommittee  on  communica- 
tions which  inspected  European  in- 
stallations a  few  months  ago,  had 
addressed  the  Allen  County  Repub- 
lican Club  at  Fort  Wayne  and  was 
driving  to  Indianapolis. 

He  has  led  a  fight  in  the  Senate 
against  OPA  price  controls,  partic- 
ularly affecting  the  manufacture 
of  radio  sets  and  parts.  He  former- 
ly headed  the  Capehart  Co.,  manu- 
facturers of  radio-phonograph  com- 
binations. 


Correction 

ACCOUNT  of  Iodent  Chemical  Co., 
Detroit  (Iodent  Tooth  Paste), 
which  started  Gordon  Fraser  on 
WJZ  New  York,  is  handled  by 
Duane  Jones  Co.,  New  York,  and 
not  S.  Duane  Lyon  Inc.,  New  York, 
as  incorrectly  reported  in  Broad- 
casting Oct.  29. 


Taylor  to  Speak 

DEEMS  TAYLOR,  president  of 
ASCAP,  will  take  part  Nov.  6  in 
the  New  York  Times'  weekly  pro- 
gram What's  On  Your  Mind?  on 
WQXR  New  York.  Author  of  A 
Picture  History  of  the  Govern- 
ment, Mr.  Taylor  will  discuss  the 
topic  "Do  Our  Newspapers  Influ- 
ence Foreign  Relations?" 


Page  40    •    November  5,  1945 


ASCAP  Upheld 

ASCAP  does  not  violate  the  anti- 
monopoly  section  of  the  Donnelly 
Act,  the  Court  of  Appeals  of  the 
State  of  New  York  held  Oct.  26. 
Decision  affirmed  that  the  State 
Supreme  Court  in  June  1944,  which 
was  upheld  by  the  Appellate  Di- 
vision in  January  of  this  year. 
Courts  have  now  consistently  up- 
held ASCAP's  motion  to  dismiss  a 
suit  against  it  brought  by  Hotel 
Edison  Corp.  in  1942. 

BROADCASTING    •    Broadcast  Advertising 


Car  Cards 


•  52  weeks  in  the  year,  street  cars  and 
subways  carry  large,  impressive  posters  publicizing 

WIBG  Programs,  always  mentioning  the  sponsor,  of  course. 


Brochures 


•  Colorful,  illustrated  broadsides 
are  mailed  to  selected  dealer-lists,  directing 

attention  to  a  specific  campaign,  and  inviting  store 

cooperation  in  merchandising 


Newspaper  Ads 


#  Newspaper  ads,  timed  for  the  day 
of  broadcast,  and  placed  judiciously  to  attract  the  desired 
type  audience,  direct  attention  to  various  WIBG  sponsored  programs. 


Billboards 


•  24  Sheet  Posters,  in  full  color, 

cover  the  length  and  breadth  of  the  entire 
Philadelphia  Market,  giving  added  impetus  to  listener  interest 
in  other  WIBG  features. 


YES,  WIBG  BELIEVES  IN  SPONSOR-PROMOTION  WITH  A  PUNCH. 
AND  WE  WILL  WELCOME  THE  OPPORTUNITY  TO  PROVE  AS  MUCH  FOR  YOU  AND  YOUR  CLIENTS. 


WIBG 


WIBG 


WIBG 


Represented  in  New  York  by  Joseph  Lang,  31  W.  47th  St.  ■  Nationally  by  Mam  J.  Young,  Jr.,  New  York,  Chicago,  Lis  Angeles 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  41 


Paramount  TV  Plans 

WITH  long  range  plans  reported 
to  include  West  Coast  television 
network,  Television  Productions 
Inc.,  subsidiary  of  Paramount  Pic- 
tures Inc.  and  operators  of 
W6XYZ  Hollywood,  has  applied 
for  FCC  permission  to  erect  tele- 
vision transmitter  in  San  Francisco 
area.  Klaus  Landsberg,  West  Coast 
television  director,  recently  com- 
pleted survey  of  bay  area  and  se- 
lected Mt.  Tamalpais  in  Marin 
county  as  transmitter  site.  Studios 
would  be  in  San  Francisco. 


Dr.  C.  H.  Goudiss 

DR.  C.  HOUSTON  GOUDISS,  64, 
publisher  of  Forecast  Magazine 
and  at  various  times  between  1929 
and  1943  a  conductor  of  programs 
on  food  information  on  WJZ  WOR 
WHN  New  York  and  WGN  Chi- 
cago, died  Oct.  29  in  Chicago  of 
a  heart  attack.  He  leaves  a  widow 
and  a  son. 


TRIB  FORUM  STARTS 
ON  VICTORY  THEME 

BROADCAST  of  the  opening  half- 
hour,  last  Monday,  8:30-9  p.m.  of 
the  New  York  Herald  Tribune 
Forum  started  with  a  seven-minute 
victory  theme  called  "Set  Your 
Clock  at  U-235"  written  especially 
for  the  Forum  by  Norman  Corwin 
and  delivered  by  Paul  Robeson. 

Various  speeches  were  carried 
by  the  networks  [Broadcasting, 
Oct.  29].  In  addition,  CBS  carried 
half-hour  programs,  Monday,  Tues- 
day and  Wednesday,  10:30-11  p.m. 
on  its  shortwave  service  to  Eng- 
lish-speaking peoples  throughout 
the  world  and  to  service  men  and 
women  overseas,  as  well  as  trans- 
lating it  in  Spanish. 

Final  session  of  the  Forum  was 
televised  by  NBC  television  station 
WNBT  New  York,  on  Wednes- 
day, direct  from  Waldorf-Astoria 
Hotel.  Among  those  appearing  on 
telecast  were  Secretary  of  State 


One  Shy 


SAM  SEROTA,  program  di- 
rector of  WIP  Philadelphia, 
will  be  late  for  the  radio  edu- 
cational conference  in  Chi- 
cago this  week.  After  getting 
train  reservations  for  a  half 
dozen  others  from  the  city, 
he  was  unable  to  get  one  for 
himself. 


James  F.  Byrnes,  Secretary  of  La- 
bor Lewis  B.  Schwellenbach,  Dr. 
Vannevar  Bush,  director  of  the  Of- 
fice of  Scientific  Research  and  De- 
velopment and  key  figure  in  work 
of  the  atomic  bomb,  Bill  Mauldin, 
cartoonist;  C.  R.  Smith,  chairman 
of  the  board  of  American  Airlines ; 
Lt.  Col.  Mary-Agnes  Brown,  ad- 
visor to  the  veterans'  administra- 
tion, and  Lt.  Cord  Meyers,  Jr., 
Marine  ace. 


THE  BRANHAM  COMPANY 


f 


WMOB  Mobile,  Ala. 

KTHS  Hot  Springs,  Ark. 

KFMB    ....    San  Diego,  Calif. 

KWKH  Shreveport,  La. 

WCPO  Cincinnati,  Ohio 

WTJS  Jackson,  Tenn. 

WNOX    .    .    .    .    Knoxville,  Tenn. 

WMC  Memphis,  Tenn. 

KTBC  Austin,  Texas 

KRIC  .    .    .    .    .  Beaumont,  Texas 

KWBU    .    .    .   Corpus  Christi,  Texas 
KRLD    ......    Dallas,  Texas 

WCHS    .    .    .    Charleston,  W.  Va. 
WBLK    ....   Clarksburg,  W.  Va. 

WSAZ  .  .  .  Huntington,  W.  Va. 
WPAR    .    .    .    Parkersburg,  W.  Va. 


Walter  Silbersack 
Named  AHP  Head 

Former  President  to  Remain 
As  Counsel  and  Director 

WALTER  F.  SILBERSACK,  for- 
merly executive  vice-president  and 
general  manager  of  American 
Home  Products  Corp.,  New  York, 
was  elected  pres- 
ident at  a  board 
meeting  Oct.  29. 
He  succeeds  Knox 
Ide,  who  con- 
tinues as  general 
counsel  and  as  a 
member  of  the 
board  of  direc-  I 
tors  and  of  ex-  I^MUm 
executive,  finance  " 
and  operations  Mr.  Silbersack 
committees. 

Consolidated  net  earnings  of  the 
company  and  its  subsidiaries  before 
taxes  for  the  nine-month  period 
ending  Sept.  30  were  $11,089,966. 
After  tax  provisions  the  net  earn- 
ings for  the  period  were  $3,943,- 
718,  equal  to  $3.60  a  share  as  com- 
pared-to  $3.53  during  the  same 
period  of  1944.  Gross  sales  for  1945 
to  date  are  18%  ahead  of  1944. 

An  extra  dividend  of  60  cents  a 
share  was  declared,  payable  Dec. 
15,  in  addition  to  the  regular 
monthly  dividend  of  20  cents  per 
share,  payable  Dec.  1,  both  to  stock- 
holders of  record  Nov.  14. 

Mr.  Silbersack  became  associated 
with  the  American  Home  Products 
organization  in  1927  when  it  ac- 
quired A.  S.  Boyle  Co.,  which  he 
had  joined  in  1923  as  advertising 
and  merchandising  manager.  At 
the  time  of  its  acquisition  by 
American  Home  Products  he  had 
risen  to  general  manager  and 
shortly  thereafter  became  presi- 
dent of  the  firm.  Elected  a  di- 
rector of  American  Home  Products 
in  1935,  he  moved  to  the  parent 
company  in  1942  as  vice-president 
in  charge  of  advertising  produc- 
tion and  a  year  later  became  vice- 
president  and  general  manager. 

In  his  new  post  Mr.  Silbersack 
will  supervise  the  entire  operations 
of  AHP  which  in  1944  did  a  gross 
business  of  $105,000,000,  accord- 
ing to  Alvin  G.  Brush,  board  chair- 
man. "One  of  Mr.  Silbersack's  ma- 
jor projects  will  be  the  direction 
of  our  $15,000,000  expansion  pro- 
gram," Mr.  Brush  said.  "At  pres- 
ent, we  have  eight  new  plants 
under  construction  or  about  to  be 
started  in  the  U.  S.,  Canada,  and 
England,  and  four  large  additions 
to  existing  plants  are  underway. 
In  addition,  the  president  will  con- 
trol our  thirteen  million  dollar  per 
year  advertising  program.  Conse- 
quently Mr.  Silbersack's  back- 
ground in  marketing,  merchandis- 
ing, and  advertising  ideally  suits 
him  for  the  task  ahead." 


Agency  Party 

TAYLOR-HOWE-SNOWDEN  Ra- 
dio Sales  will  hold  its  annual  party 
far  Chicago  agency  executives  on 
Dec.  7  at  the  Drake  Hotel,  Chicago. 


.  JVew  Wmd 
<3)ehoil 

<3)utta* 
'Jan  >J/t<tJici±c<j 


Page  42    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


KNOW HOW! 


From  fifty  watts  to  fifty  thousand  . . .  our  production 
staff  has  consistently  won  prestige  for  outstanding 
presentations.  Special  talents  and  experience  behind 
the  mike  have  set  the  pace  for  the  best  on  the  dials 
throughout  our  area. 

Never  a  dull  moment  for  our  production  staff!  It  not 
only  creates  and  produces  programs  for  WFAA  and 
for  KGKO,  our  associate  Station — but  also  supervises 
programs  over  the  Texas  Quality  Network  and  Lone 
Star  Chain  . . .  handles  NBC  and  American  programs 
. . .  many  remote  broadcasts  . . .  and  special  sports  net- 
works. From  musical  varieties  to  dramatic  presenta- 
tions, our  staff  assures  listener-luring  programs  every 
minute  we're  transmitting. 


RALPH  MADDOX  (top):  Program  Super- 
visor. His  background  includes  stage  ex- 
perience. Formerly  with  NBC  as  produc- 
tion director.  He's  been  with  us  five  years. 

IVAN  WAYNE  (left  center):  Producer. 
More  than  ten  years'  experience  in  radio 
as  singer,  producer  and  service  in  radio 
enginering.  He's  been  with  us  nearly  ten 
years. 


ELMER  BAUGHMAN  (right  center):  Pro- 
ducer. Fifteen  years'  experience  in  radio. 
He's  been  with  us  five  years. 

KARL  LAMBERTZ  (below):  Musical  t>?rector 
and  Producer.  Many  years  in  orchestra 
directing  and  theatrical  work  with  Para- 
mount and  Publix  Theatres.  He's  been  with 
us  more  than  twelve  years. 


WFAA 

Martin  Campbell,  General  Manager  Ralph  Nimmons  and  Ray  Collins,  Asst.  Mgrs. 
NBC   and   TEXAS   QUALITY   NETWORK  AFFILIATES 

820  KC  . . .  50.000  WATTS  A  NATIONALLY  CLEARED  CHANNEL  STATION 

Owned  and  Operated  by  The  Dallas  Morning  News 

November  5,  1945    •    Page  4* 


On  the  Service  Front 


Remington-Rand  Shows  Video 
Camera  Used  in  Projectile 


.  to  sponsors 
on  184  stations 


FULTON  LEWIS,  JR.,  has  gained 
the  honor  of  being  America's  No.  I 
Cooperative  Program  .  .  .  serving 
local  sponsors  on  I  84  stations.  This 
must  surely  make  good  sense  to  time 
buyers  who  want  to  hit  hard 
in  the  few  choice  cities  that  are 

still  available.    Program  originates 
from  WOL,  Washington,  D.  C. 
Write,  phone  or  wire  at  once  to — 

Cooperative  Program  Department 
MUTUAL  BROADCASTING  SYSTEM 

1440  Broadway,  New  York  18,  N.  Y. 

Page  44    •    November  5,  1945 


ANOTHER  war  innovation  in  elec- 
tronics was  announced  last  week 
when  Remington-Rand  Inc.  dis- 
played a  television  camera  de- 
signed to  fit  into  the  nose  of  a 
bomb,  permitting  either  the  bom- 
bardier in  the  plane  or  the  staff 
back  at  general  headquarters  not 
only  to  follow  the  course,  but  to 
change  direction  if  necessary.  Dis- 
play was  at  Middletown,  Conn. 

Bombs  guided  by  the  television 
apparatus  were  in  use  in  the  last 
days  of  the  war,  according  to  the 
firm.  The  camera  is  five  inches 
square  and  19  %  inches  long,  con- 
taining a  small  motor  that  adjusts 
the  ^hutter«  opening  for  light 
changes,  and  a  thermostatic  unit 
which  prevents  fogging  as  the 
camera  passes  through  different 
altitudes  and  temperature  changes. 
Heart  of  the  camera  is  the  Vericon 
tube,  two  inches  by  one  foot  in 
size. 

In  each  bomb  is  packed  a  televi- 
sion camera,  storage  battery,  small 
dynamo,  an  electronic  power  plant, 
a  television  transmitter,  a  radio 
receiver  and  a  mechanism  that  ra- 
dio-controls the  bomb's  fins  and 
rudder. 

Through  relaying  from  the  plane, 
headquarters  can  receive  the  pic- 
ture, and  can  remotely  control  the 
bomb's  course. 

Army  is  said  to  be  planning  fur- 
ther tests  on  rockets,  with  the  prob- 
ability of  complete  remote  control 
thousands  of  miles  from  the  tar- 
get. Its  lightness  and  extreme  com- 
pactness give  it  great  possibilities 
for  commercial  television  use. 

James  J.  Lamb,  chief  engineer 
and  manager  of  the  electronic  di- 
vision of  Remington-Rand  is  credit- 
ed  with  development  of  the  camera,  ' 
in  cooperation  with  Philip  S.  Rand, 
Joseph  A.  Brustman  and  Marshall 
P.  Wilder. 

*  *  *  -  _|p 
Sono-Buoy 
AN  ELECTRONIC  device,  the 
Sono-buoy,  produced  by.  Emerson" 
Radio  &  Phonograph  Corp.,  New 
York,  was  revealed  by  the  Navy 
Department  last  week  as  highly 
effective  in  anti-submarine  warfare 
against  the  Nazis  and  Japanese. 

Radar  sets,  important  in  detect- 
ing surfaced  subs,  needed  an  auxil- 
iary aid  to  pick  up  sound  of  pro- 
pellers when  U-boats  were  sub- 
merged, Emerson  explained.  The 
National  Defense  Research  Com- 
mittee in  the  Office  of  Scientific 
Research  and  Development  at  the 
Underwater  Sound  Laboratory  at 
New  London,  Conn.,  designed  the 
Sono-buoy  to  pick  up  underwater 
sounds,  and  turned  the  model  over 
to  Emerson,  where  it  was  per- 
fected. 

A  plane  carrying  a  special  re- 
ceiver tuned  to  same  frequency  of 
buoy   transmitters   receives  radio 


Col.  Dyke 


waves  of  buoy  which  reveal  to  oc- 
cupants of  plane  whether  or  not  a 
sub  is  underwater  and  exactly 
where  it  is  located.  Buoys  are  ex- 
pendable and  sink  after  a  few 
hours  in  water,  thus  making  it  un- 
known to  the  enemy  that  his 
course  is  followed  by  this  instru- 
ment. 

Dyke  Up  for  B.  G. 

COL.  KENNETH  R.  DYKE  has 
been  nominated  for  brigadier  gen- 
eral, the  War  Dept.  announced  last 
week.  The  former  NBC  advertising 
and  promotion  di- 
rector is  chief  of 
the  Civil  Infor- 
mation &  Educa- 
tion Section  with 
the  U.  S.  Forces 
in  Japan. 

He  was  nomi- 
nated for  the  pro- 
motion by  Gen. 
MacArthur  for 
"his  civilian  ex- 
perience and  out- 
standing work"  in  handling  civic 
and  religious  problems  in  the  oc- 
cupation of  Japan. ,  Prior  to  his 
latest  assignment  he  was  command- 
ing officer  of  the  Information  & 
Education  Division,  U.  S.  Armed 
Forces  in  the  Far  East,  supervis- 
ing AFRS  stations  in  the  whole 
area,  in  addition  to  other  duties. 
He  was  highly  instrumental  in  set- 
ting up  communications  facilities 
when  our  troops  entered  Japan. 


Harry  Gordon  Out  of  Navy 
HARRY  GORDON,  who  pio- 
neered in  radio-television  promo- 
tion, has  been  released  from  the 
:Navy  after  three  and  a  half  years 
of  service.  He  made  a  study  of 
dealer  reaction  to  television  in  1941 
IBroadcasting,  Jan.  13,  1941]  and 
an  experimental  study  of  selected 
communities-  in  New  Jersey  pro- 
moting television  with  radio  deal- 
ers through  organized  educational 
campaign.  He  will  return  soon  to 
radio  and  television  work. 


Nicoll  Returning 
OLIVER  5W.  NICOLL,  chief  of  op- 
erations of  Radio  Stuttgart  Detach- 
ment, orfleave  from  his  radio  pro- 
duction business  in  New  York,  is 
awaiting  final  orders  to  return 
home.  He  has  been  with  the  Infor- 
mation Services  Control  Command 
for  3%  years  and  has  been  over- 
seas more  than  18  months. 

*      *  * 
AFN  Curtailing  Operations 
AMERICAN    FORCES  Network 
will  cease  operations  in  England, 
Ireland  and  Scotland  this  month, 
(Continued  on  page  U6) 
ROADCASTING    •    Broadcast  Advertising 


JUST  A  MINUTE 
FOLKS/ 


RENO 

(SACRAMENTO 
(STOCKTON 

j FRESNO 

BAKERSFIELD^ 


The  BEELINE  is  not  a  regional  network,  but  a  group 
of  long  established  key  stations,  each  the  favorite  in  its 
community,  combined  for  national  spot  business. 


I  want  to  give  you  a  friendly  tip.  If  you  come  to 
see  California  as  she  normally  is,  be  sure  to  take  the 
highway  leading  through  the  great  Central  Valleys. 

There,  you'll  find  the  people  haven't  changed 
much.  They  made  a  lot  more  money  during  the  war, 
but  they  always  had  money.  This  is  the  part  of  Cali- 
fornia which  has  given  the  Golden  State  her  agricul- 
tural and  mineral  leadership. 

Take  my  advice  and  look  over  this  fabulous  area 
— served  by  The  BEELINE. 

With  its  42  primary  county  coverage,  The  BEE- 
LINE  is  the  only  combination  of  stations  which  prop- 
erly can  serve  the  million  and  a  half  people  in  the 
California  Central  Valleys,  plus  Western  Nevada. 
Outside  stations  don't  do  the  job. 


See  the  McClatchy  BEELINE  rate  listing,  first  under 

California  in  Standard  Rate  And  Data. 
Represented  nationally  by  Paul  H.  Raymer  Company. 


McClatchy    Broadcasting  Company 


SACRAMENTO   4,  CALIFORNIA 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  45 


LINGO 

VERTICAL  TUBULAR 
STEEL  RAUIATURS 

I  Give  You  More  Performance 
I     Per  Dollar-Foot  To  Meet 
I        The  Keen  Competition 
You  Can  Expect! 

I  Your  post-war  improvement  plans 
I  can  begin  right  now,  with  a  new 
p  Lingo  radiator  .  .  .  offering  you ' 
I  greater  efficiency  in  design  and 
I  performance.  Contact  us  at  once 
1  regarding  your  plans.  Lingo  Ra- 
1  diators  and  supporting  poles  are 
I   available  for  AM,  FM,  Television 
I   and  other  UHF  applications.  If 
you  are  not  ready  for  installation 
now,  we  will  construct  and  deliver 
when  you  are  ready.    Act  now, 
and  be  glad  later  on! 

Please  include  in  your  inquiries  the 
height  required  and  approximate 
site,  so  that  complete  quotation  can 
be  made  immediately,  covering  the 


4 


Service  Front 

(Continued  from  page  Uh) 

Lt.  Col.  John  Hayes,  chief  of  AFN 
revealed  at  the  news  luncheon 
given  in  his  honor  last  Monday  by 
WOR  New  York  at  the  Hotel 
Astor,  New  York.  AFN  will  pull 
out  of  Italy  and  Austria  during 
the  winter.  Activities  in  France 
are  expected  to  close  around  March 
1,  he  said.  However,  he  added, 
AFN  will  remain  in  operation  in 
Germany  as  long  as  the  period  of 
occupation  by  American  troops. 


Sweeney  to  Hqtrs. 
LT.  (jg)  KEVIN  B.  SWEENEY, 
public  information  officer  of  the 
Naval  Air  Station,  Ottumwa,  la., 
and  former  assistant  to  the  west- 
ern division  vice-president  of  the 
American  Broadcasting  Co.,  has 
been  transferred  to  the  Office  of 
Public  Information,  Washington. 

*  *  * 
Two  Stations  Added 

TWO  wired-radio  stations,  serving 
8,000  Signal  Corps  and  Marine 
troops,  directly,  have  been  added 
to  Honolulu  "NA"  circuit  route, 
at  Waipio  and  Ewa,  Oahu.  Signal 
Corps  outfits  are  piping  AFRS  pro- 
grams through  their  land  lines  on 
a  circuit  that  includes  principal 
North  Beach  telephone  centrals. 

*  *  * 
New  Assignment 

1ST.  LT.  JIM  REED,  former  an- 
nouncer with  WIBW  Topeka,  Kan. 
and  KBUR  Burlington,  la.,  has 
been  assigned  special  assistant  to 
the  commanding  general  for  public 
relations  at  Air  Transport  Com- 
mand's Caribbean  Wing  Headquar- 
ters, West  Palm  Beach. 

*  *  * 
Ingenuity 

WITH  A  FORMAL  printed  an- 
nouncement .  Larry  Holcomb,  for- 
mer radio  director,  Sherman  K. 
Ellis  &  Co.;  eastern  manager, 
Wright-Sonovox,  and  continuity 
editor,  NBC  central  division,  "an- 
nounces his  return  to  inactive  duty 
in  the  U.  S.  Navy  and  his  immedi- 
ate availability  for  radio  work  be- 
ginning November  first,  nineteen 
hundred  and  forty-five." 

New  AAF  Show 
ARMY  AIR  FORCES  will  start  a 
new  Saturday  program  on  NBC 
Dec.  8.  Series,  yet  unnamed,  will 
combine  the  features  of  Your 
AAF  which  concludes  on  Amer- 
ican Nov.  15,  and  I  Sustain  the 
Wings  which  winds  up  Dec.  1. 

With  the  conclusion  of  Roosty 
of  the  AAF,  completing  its  series 
on  Mutual  Nov.  11,  and  Return  to 
Duty  winding  up  on  the  same  net- 
work Nov.  13,  the  new  NBC  series 
will  be  the  only  AAF  show  on  the 
air.  Plans  are  under  way,  however, 
for  a  band  concert  series  on  one 
of  the  networks. 


JUNIOR  radio  course  given  at  Hunter 
College  is  the  subject  of  a  picture 
story,  "You'll  Be  Hearing  Them",  in  the 
Nov.  issue  of  Womans  Home  Companion. 


WRVA  20th  Anniversary 
Celebrated  November  2 

WRVA  Richmond  celebrated  its 
20th  anniversary  Friday,  Nov.  2, 
with  a  special  hour  broadcast  orig- 
inating from  its  Richmond  studios. 
The  program,  designed  to  take  lis- 
teners back  to  the  opening  night, 
Nov.  2,  1925,  featured  outstanding 
figures  in  the  state,  and  pick-ups 
of  Amos  'n'  Andy,  among  other 
network  personalities  who  got  their 
start  on  the  station.  Several  per- 
sons who  were  on  the  first  broad- 
cast appeared  on  the  show  last  Fri- 
day. Governor  Darden,  Mayor 
Herbert  and  Sen.  Harry  F.  Byrd 
spoke. 

The  station,  a  CBS  affiliate,  is 
Virginia's  only  50,000  w  station.  It 
is  owned  and  operated  by  Larus  & 
Bro.  Tobacco  Co. 


Lift  Ad  Restrictions 

WARTIME  RESTRICTIONS  on 
advertising  are  being  lifted  in 
Canada  on  Jan.  1,  1946,  it  was  an- 
nounced in  the  budget  address  of 
Finance  Minister  J.  L.  Ilsley. 
With  the  drop  in  the  excess  profits 
tax  from  100%  to  60%  effective  at 
the  same  time  the  restrictions  on 
advertising  were  also  lifted.  Cana- 
dian firms  will  be  able  to  compete 
with  firms  in  other  countries,  and 
all  advertising  costs  can  be  once 
more  charged  to  operations  and 
will  not  be  subject  to  tax.  The  re- 
strictions have  kept  many  potential 
advertisers  from  using  larger  radio 
advertising  schedules,  as  they  were 
limited  to  roughly  a  10%  increase 
in  advertising  over  the  basic  period, 
1936-1939,  for  every  100%  in- 
crease in  business. 


Servicemen  to  WSB 

SIX  MEN  recently  out  of  the  serv- 
ice have  joined  WSB  Atlanta, 
among  them  four  returning  to  their 
old  positions.  Lt.  Jimmie  Bridges, 
AAF;  and  Ens.  Fred  Parsons, 
USMS,  are  back  as  announcers. 
Returning  engineers  are  Maj.  Ar- 
thur G.  Swan,  Army  Signal  Corps, 
and  Lt.  Bill  Wrye,  USNR.  New 
to  WSB,  T/Sgt.  Jack  Smith,  AAF, 
now  an  engineer,  was  formerly 
with  KGKL  San  Angelo,  Tex.  An- 
other new  addition  is  Sgt.  Jimmy 
Boland,  AAF,  in  accounting. 


Salary  Raise 

NON-EXECUTIVE  members  of 
WGN  Inc.  Chicago  and  WGNB 
have  received  a  10%  increase  in 
salary  effective  October  29,  Elbert 
M.  Antrim,  business  manager  of 
the  Chicago  Tribune  Co.  and  assist- 
ant secretary  of  WGN  Inc.  notified 
employes.  Employes  will  also  share 
in  benefit  plans,  including  full  sal- 
ary to  ill  or  disabled  employes  for 
as  long  as  six  months;  group  life 
insurance  in  amounts  up  to  $11,000, 
payments  up  to  $300  monthly  to 
families  of  employes  on  military 
leave,  bonuses  for  length  of  service 
and  amount  of  salary  and  generous 
voluntary  pension  plans. 


radiator  itself  and  its  subsequent 
erection  when  so  desired. 

JOHN  E.  LINGO  &  SON,  INC. 

EST.  1897  CAMDEN,  NEW  JERSEY 


VERTICAL 
■  ^RADIATORS 


Page  46    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


Business  Leaders  plan  for 


No%  within     i  We  maintainecU?  °St,of°ur 

I  Prefe^  a  short^  beco^ing  avail, M  Production 

manufacturers     A  •     1?ctl>r  to  our  nr  tiler  War 

Except  for  ^       •  tremendous  exl?1  t0  be  stopped 

BecaK    reTaPhng  S°me  sP-iai  macJ,  ^  f°r  ^ 

*  — ^-rt^—  I 


We  should  //fee  to  send  you 
a  cop/  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


THE  Louisville  Times 

Radio   Station  WHAS 


ROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  47 


Because  of  its  COMPLETE 
News  Coverage 

Advertising  and  marketing  are  a  complicated 
business.  It  has  so  many  angles! 

No  one  medium,  no  one  method,  no  one  plan 
can  meet  the  varied  demands  for  the  attaining  of  a 
successful  objective.   Many  must  be  combined. 

To  cover  the  news  of  such  an  ever-rapidly- 
changing  field  is  the  service  to  be  rendered  by  a 
newspaper  designed  to  promptly  and  accurately 
cover  the  field  as  a  whole. 

The  fact  that  ADVERTISING  AGE  places  the 
news  of  the  week  upon  the  desks  of  advertising 
executives,  everywhere,  promptly  every  Monday 
morning  is,  we  feel,  one  of  the  reasons  why  more 
radio  broadcasting  stations  regularly  use  more 
advertising  in  ADVERTISING  AGE  than  in  any 
other  general  advertising  publication. 

Without  any  obligation  whatever  our  nearest 
representative  will  be  happy  to  drop  in  and  tell 
you  more  about  how  to  get  results  from  your  pro- 
motion efforts. 


Advertising  Age 

jjL        The  National  Newspaper  of  Marketing  "Yi= 

=£L        100  E.  Ohio  St,  Chicago  11  •  330  W.  42nd  St,  New  Yor*  18  r 


ROBERT  TINCHER,  former  station 
manager  of  WNAX  Yankton,  S.  D., 
has  been  released  from  the  Army  as 
major  after  four  and  a  half  years  service. 
He  returns  to  the  Cowles  Broadcasting 
Co.  December  1  and  is  currently  in  Des 
Moines  with  PHIL  HOFFMAN,  KRNT 
Des  Moines  station  manager  and  execu- 
tive vice-president  of  Cowles  organiza- 
tion. 

ADRIAN  SAMISH,  vice-president  in 
charge  of  programs  at  American,  is 
spending  10  days  in  Hollywood. 

EDGAR  KOBAK,  Mutual  president,  left 
for  Atlanta  last  week  to  visit  a  group 
of  Mutual  Georgia  affiliates  and  Coca 
Cola  executives  and  to  attend  a  dinner 
for  Paul  Porter,  FCC  chairman. 

SIDNEY  J.  FLAMM,  managing  director 
of  WPAT  Paterson,  has  been  appointed 
radio  publicity  chairman  of  the  Hack- 
ensack,  N.  J.,  War  Finance  Committee 
for  the  Victory  Loan  Drive. 
COMDR.  GEORGE  B.  STORER,  presi- 
dent of  the  Fort  Industry  Co.  stations, 
who  recently  retired  from  active  Navy 
duty,  is  at  his  Washington  home  re- 
covering from  a  recent  stomach  attack. 
BEN  LTJDY,  general  manager  of  WD3W 
Topeka,  Kan.,  is  father  of  a  girl  born 
Oct.  14. 

JASON  S.  GRAY,  general  manager  of 
WCED  DuBois,  Pa.,  has  been  named 
chairman  of  DuBois  committee  for  Vic- 
tory Loan  Drive.  Likewise  station  man- 
ager, LES  RYDER,  is  serving  as  county 
publicity  chairman  for  tt>e  drive. 


HOWARD  B.  CHASE,  Montreal,  chair- 
man of  the  CBC  board  of  governors; 
RENE  MORIN,  Montreal,  vice-chairman, 
and  MRS.  T.  W.  SUTHERLAND,  Revel- 
stoke,  B.  C,  have  had  their  terms  of 
office  renewed  for  another  three  years. 


FIRST  "queen  for  a  day"  in  Chicago, 
Mrs.  Carl  Edin,  is  congratulated  by 
(1  to  r)  Ade  Hult,  vice-president  of 
Mutual  in  charge  of  midwest  opera- 
tions; Phillips  Carlin,  MBS  vice-presi- 
dent in  charge  of  programs,  and  Frank 
Schreiber,  manager  of  WGN  Chicago. 
Mrs.  Edin  was  nominated  by  her  daugh- 
ter who  attended  Mutual  "Queen  for  a 
Day"  program  in  Hollywood. 


Con)iMBCim°i 


ARRY    BUSKETT,    with    honorableing  operations  of  the  eastern  sales  de- 


Mr.  Sierer 


T 

JL^discharge  from  Army  and  prior  to 
that  with  Chicago  Tribune  advertis- 
ing department,  has  joined  KMPC  Hol- 
lywood as  account  executive. 

JOSEPH  H.  SIERER,  after  four  years 
service  released  from  the  Navy  as  lieu- 
tenant commander 
and  radio  and  pro- 
grams and  special 
activities  officer  for 
Fifth  Naval  Dis- 
trict, has  been  ap- 
pointed to  sales 
and  promotion  staff 
of  WRNL  R  i  c  h- 
mond,  Va.  He  for- 
me r  1  y  was  con- 
tinuity and  pub- 
licity director  for 
WTAR  Norfolk. 

DICK  BRIGHAM, 
formerly  with  Na- 
tional Transitads, 
is  new  member  of 
sales  staff  of  KCMO  Kansas  City. 

ED  W.  STEVENS,  formerly  salesman 
for  J.  P.  McKinney  &  Sons,  Chicago, 
has  joined  Paul  Block,  newspaper  rep- 
resentative, Chicago. 

DOROTHY  PETERSON  has  resigned  as 
traffic  director  of  WTOL  Toledo.  She  is 
succeeded  by  BARBARA  WOLFE. 

WILLIAM  MACDONALD,  salesman  of 
CKWS  Kingston,  Ont.,  is  father  of  a 
boy. 

WILLIAM  E.  YOUNG,  on  terminal  leave 
from  Army  Signal  Corps,  joined  NBC's 
radio  recording  division  as  salesman  in 
New  York.  He's  son  of  late  E.  William 
Young,  manager  of  radio  recording  divi- 
sion's Washington  branch. 

FRANK  SAMUELS,  American  western 
division  sales  manager,  Hollywood,  cur- 
rently is  in  New  York  for  conferences 
with  home  office  executives. 

KAY  CONLIN,  traffic  manager  of  WPEN 
Philadelphia,  is  ill  of  pleurisy. 
FRANK  KIZIS  of  the  Mutual  sales  de- 
partment has  been  appointed  eastern 
service  manager,  heading  newly  created 
service  department  which  will  coordi- 
nate its  service  functions  with  the  sell- 


partment.  Eastern  service  department 
will  operate  as  part  of  the  MBS  na- 
tional sales  service  organization,  under 
overall  supervision  of  T.  E.  DANLEY. 

RUDI  NEUBAUER,  with  NBC  Chicago 
for  16  years  and  spot  salesman  for  last 
four,  moves  to  the  network  sales  de- 
partment effective  Nov.  16. 

WJIM  Lansing,  Mich.,  has  appointed 
Broadcast  Sales,  Chicago,  as  represen- 
tative effective  immediately. 

DON  SULLIVAN,  commercial  manager 
of  WMT  Cedar  Rapids,  is  on  a  business 
trip  to  New  York. 

GEORGE  WHITNEY,  sales  manager  of 
KFI  Los  Angeles,  currently  is  confer- 
ring with  clients  in  New  York,  Detroit 
and  Chicago  on  winter  advertising 
plans.  He  returns  to  his  desk  in  late 
November. 

JACK  W.  BROOKE,  eastern  spot  sales- 
manager  of  American,  is  father  o" 
boy. 

CKNW  New  Westminster,  B.  C, 
appointed  Forjoe  &  Co.,  New  York,  as 
exclusive  U.  S.  representative. 


Bodec  to  GAC 

BEN  BODEC,  formerly  with 
American  Broadcasting  System, 
and  prior  to  that  with  J.  Walter 
Thompson,  New  York,  has  joined 
General  Amusement  Corp.,  New 
York,  as  vice-president  in  charge 
of  radio.  He  succeeds  Douglas  F. 
Storer,  who  has  resigned  to  return 
to  independent  producing  and  pack- 
aging radio  programs.  Mr.  Storer, 
with  headquarters  at  1276  6th  Ave., 
New  York  City,  will  continue  to 
represent  Bob  Ripley,  Dale  Car- 
negie and  Renfrew  of  the  Mounted, 
among  others. 


BROADCASTING    •    Broadcast  Advertising 


Standards  of  Good  Engineering  Practice  for  FM  Broadcast  Stations 


INTRODUCTION 

There  are  presented  herein  the  Commission's  engineering  standards  relating 
to  the  allocation  and  operation  of  FM  broadcast  stations.  These  standards  also 
apply  to  noncommercial  educational  (FM)  broadcast  stations,  except  as  noted 
herein.  The  Commission's  Rules  and  Regulations  contain  references  to  these 
standards,  which  have  been  approved  by  the  Commission  and  thus  are  con- 
sidered as  reflecting  its  opinion  in  all  matters  involved. 

The  standards  set  forth  herein  are  those  deemed  necessary  for  the  construc- 
tion and  operation  of  FM  broadcast  stations  to  meet  the  requirements  of  tech- 
nical regulations  and  for  operation  in  the  public  interest  along  technical  lines 
not  otherwise  enunciated.  These  standards  are  based  upon  the  best  engineering 
data  available,  including  evidence  at  hearings  conferences  with  radio  engineers, 
and  data  supplied  by  manufacturers  of  radio  equipment  and  by  licensees  of 
FM  broadcast  stations.  These  standards  are  complete  in  themselves  and  super- 
sede previous  engineering  standards  or  policies  of  the  Commission  concerning 
FM  broadcast  stations.  While  these  standards  provide  for  flexibility  and  indi- 
cate the  conditions  under  which  they  are  applicable  it  is  not  expected  that 
material  deviation  from  the  fundamental  principles  will  be  recognized  unless 
full  information  is  submitted  as  to  the  need  and  reasons  therefor. 

These  standards  will  necessarily  be  revised  from  time  to  time  as  progress  is 
made  in  the  art.  The  Commission  will  accumulate  and  analyze  engineering  data 
available  as  to  the  progress  of  the  art  so  that  these  standards  may  be  kept 
current  with  technical  developments. 

TABLE  OF  CONTENTS 

1.  Definitions 

2.  Engineering  Standards  of  Allocation 

3.  Topographical  Data 

4.  Interference  Standards 

5.  Field  Intensity  Measurements  in  Allocation 

6.  Transmitter  Location 

7.  Antenna  Systems 

8.  Transmitters  and  Associated  Equipment 

9.  Indicating  Instruments 

10.  Auxiliary  Transmitters 

11.  Operating  Power:  Determination  &  Maintenance 

12.  Frequency  &  Modulation  Monitors  at  Auxiliary  Transmitters 

13.  Requirements  for  Type  Approval  of  Transmitters 

14.  Requirements  for  Type  Approval  of  Frequency  Monitors 

15.  Requirements  for  Type  Approval  of  Modulation  Monitors 

16.  Approved  Transmitters 

17.  Approved  Frequency  Monitors 

18.  Approved  Modulation  Monitors 

19.  FM  Broadcast  Application  Forms 

1.  DEFINITIONS 

A.  FM  Broadcast  station — The  term  "FM  broadcast  station"  means  a  station 
employing  frequency  modulation  in  the  FM  broadcast  band  and  licensed  pri- 
marily for  the  tranmission  of  radiotelephone  emissions  intended  to  be  received 
by  the  general  public. 

B.  Frequency  modulation — The  term  "frequency  modulation  '  means  a  sys- 
tem of  modulation  where  the  instantaneous  radio  frequency  varies  in  proportion 
to  the  instantaneous  amplitude  of  the  modulating  signal  (amplitude  of  modulat- 
ing signal  to  be  measured  after  pre-emphasis,  if  used)  and  the  instantaneous 
radio  frequency  is  independent  of  the  frequency  of  the  modulating  signal. 

C.  FM  broadcast  land — The  term  "FM  broadcast  band"  means  the  band 
of  frequencies  extending  from  88  to  108  megacycles,  which  includes  those  as- 
signed to  noncommercial  educational  broadcasting. 

D.  Center  frequency — The  term  "center  frequency"  means  = 

(1)  The  average  frequency  of  the  emitted  wave  when  modulated  by  a  sinusoi- 
dal signal.  ,  , 

(2)  The  frequency  of  the  emitted  wave  without  modulation. 

E.  Frequency  swing — The  term  "frequency  swing"  means  the  instantaneous 
departure  of  the  frequency  of  the  emitted  wave  from  the  center  frequency  re- 
sulting from  modulation. 

F.  FM  oroadcast  channel — The  term  "FM  broadcast  channel  means  a, 
band  of  frequencies  200  kilocycles  wide  and  is  designated  by  its  center  frequency- 
Channels  for  FM  broadcast  stations  begin  at  88.1  megacycles  and  continue  in. 
successive  steps  of  200  kilocycles  to  and  including  107.9  megacycles. 

G.  Antenna  field  gain— -The  term  "antenna  field  gain"  of  an  FM  broadcast 
antenna  means  the  ratio  of  the  effective  free  space  field  intensity  produced  at 
one  mile  in  the  horizontal  plane  expressed  in  millivolts  per  meter  for  1  kilo- 
watt antenna  input  power  to  137.6  mv/m.  B  ,, 

H.  Free  space  field  intensity — The  term  "free  space  field  intensity  means 
the  field  intensity  that  would  exist  at  a  point  in  the  absence  of  waves  reflected 
from  the  earth  or  other  reflecting  objects.  .    .  „ 

I.  Multiplex  transmission — The  term  "multiplex  transmission  means  the 
simultaneous  transmission  of  two  or  more  signals  within  a  single  channel. 
Multiplex  transmission  as  applied  to  FM  broadcast  stations  means  the  trans- 
mission of  facsimile  or  other  signals  in  addition  to  the  regular  broadcast 

S1^alp'ercentage  modulation — The  term  "percentage  modulation"  as  applied 
to  frequency  modulation  means  the  ratio  of  the  actual  frequency  swing  to  the 
frequency  swing  defined  as  100  percent  modulation,  expressed  m  percentage. 
For  FM  broadcast  stations,  a  frequency  swing  of  ±  75  kilocycles  is  denned 
as  100  percent  modulation.  „ 

K.  Effective  Radiated  Power— The  term  "effective  radiated  power  means 
the  product  of  the  antenna  power  (transmitter  output  power  less  transmission 
line  loss)  times  (1)  the  antenna  power  gain,  or  (2)  the  antenna  field  gain 

B(lllT8ervice  area— The  term  "service  area"  as  applied  to  FM  broadcasting 
means  the  service  resulting  from  an  assigned  effective  radiated  power  and  an- 
tenna height  above  average  terrain.  . 

M.  Antenna  height  above  average  terrain — The  term  "antenna  height  above 
average  terrain"  means  the  average  of  the  antenna  heights  above  the  terrain 
Vfrom  two  to  ten  miles  from  the  antenna.  (In  general  a  different  antenna  height 
will  be  determined  by  each  direction  from  the  antenna.  The  average  of  these 
various  heights  is  considered  as  the  antenna  height  above  average  terrain.) 

2.  ENGINEERING  STANDARDS  OF  ALLOCATION 

A.  Sections  3.202  to  3.205  inclusive  of  the  Rules  and  Regulations  describe 
the  basis  for  aUocation  of  FM  Broadcast  Stations,  including  the  division  of 

^BROADCASTING    •    Broadcast  Advertising 


the  United  States  into  Areas  I  and  II.  Where  reference  is  made  in  the  Rules 
to  antenna  heights  of  Community  Stations,  Section  2  E  (1)  of  these  Standards 
should  be  consulted ;  for  other  classes  of  FM  Broadcast  Stations,  Section 
2  E  (2)  should  be  consulted. 

As  noted  in  Section  3.204  (b)  of  the  Rules,  the  Commission  will  designate 
service  areas  for  Metropolitan  Stations  in  Area  II.  In  addition  to  the  showing 
required  by  this  Rule  a  special  showing  must  be  included  in  the  application 
concerning  the  area  proposed  to  be  served,  in  the  event  that  (1)  such  area 
is  smaller  than  the  service  area  designated  by  the  Commission,  or  (2)  such 
area  is  smaller  than  that  which  would  appear  to  be  the  appropriate  service 
area,  in  cases  where  it  has  not  been  designated  by  the  Commission.  The  proposed 
area  to  be  served  must  be  substantially  greater  than  that  which  could  be  served 
by  a  Community  station. 

B.  In  determining  the  predicted  and  measured  field  intensity  contours  of 
FM  broadcast  stations  the  following  shall  govern : 

(1)  Community  stations  will  normally  not  be  required  to  determine  their 
■contours. 

(2)  Metropolitan  Stations  shall  determine  the  extent  of  their  1000  uv/m 
and  50  uv/m  contours. 

(3)  Rural  stations  shall  determine  their  1000  uv/m,  50  uv/m  and  20 
mv/m  contours.* 

The  above  contours  shall  be  determined  in  accordance  with  the  methods  pre- 
scribed in  these  Standards. 

C.  Although  some  service  is  provided  by  tropospheric  waves,  the  service  area 
is  considered  to  be  only  that  served  by  the  ground  wave.  The  extent  of  the 
service  is  determined  by  the  point  at  which  the  ground  wave  is  no  longer  of 
sufficient  intensity  to  provide  satisfactory  broadcast  service.  The  field  intensity 
considered  necessary  for  service  is  as  follows: 


Median  Field  Intensity 
1000  uv/m 
50  uv/m 
v/m  should  be  placed  over  the 
intensity  of  1000  uv/m  should 


TABLE  I 

Area 

City  business  or  factory  areas 
Rural  areas 

A  median  field  intensity  of  3000  to  5000 
principal  city  to  be  served,  and  a  median  fie 

be  placed  over  the  business  district  of  cities  of  10,000  or  greater  within  the 
metropolitan  district  served.    The  field  intensity  to  be  provided  over  the  main 
studio  is  specified  by  Sections  3.203,  3.204,  and  3.205  of  the  Rules. 
These  figures  are  based  upon  the  usual  noise  levels  encountered  in  the  several 
areas  and  upon  the  absence  of  interference  from  other  FM  stations. 

D.  A  basis  for  allocation  of  satellite  stations  has  not  yet  been  determined. 
For  the  present,  applications  will  be  considered  on  their  individual  merits. 

E.  The  service  area  is  predicted  as  follows : 

(1)  Community  stations 

A  map,  topographic  where  obtainable,  shall  be  submitted  for  the  area  within 
15  miles  of  the  proposed  antenna  site.  On  this  map  shall  be  indicated  the  an- 
tenna location  and  a  circle  of  10  miles  radius  with  the  antenna  location  as 
center.  Representative  points  shall  be  picked  on  this  circle  15  degrees  apart 
and  the  elevation  of  these  points  determined.  The  average  elevation  of  these 
points  will  be  considered  the  average  elevation  of  the  circle.  The  difference  be- 
tween the  elevation  of  the  center  of  the'  radiating  system  and  the  average 
elevation  of  this  circle  shall  be  considered  the  height  of  the  antenna  over  the 
terrain  10  miles  from  the  transmitter.  In  cases  where  the  applicant  believes 
this  method  to  be  grossly  in  error  due  to  peculiarities  of  the  terrain,  this 
method  shall  be  used  for  determining  the  antenna  height  but  a  showing  may 
be  made,  if  desired,  determining  the  height  by  other  means  and  describing  the 
method  used.  Calculations  of  the  service  contours  of  Community  stations  are 
not  required. 

(2)  Metropolitan  and  Rural  stations 

Profile  graphs  must  be  drawn  for  at  least  eight  radials  from  the  proposed  an- 
tenna site.  These  profiles  should  be  prepared  for  each  radial  beginning  at  the 
antenna  site  and  extending  to  ten  miles  therefrom.  Normally  the  radials  are 
drawn  for  each  45°  of  azimuth  ;  however,  where  feasible  the  radials  should  be 
drawn  for  angles  along  which  roads  tend  to  follow.  (The  latter  method  may 
be  helpful  in  obtaining  topographical  data  where  otherwise  unavailable,  and 
is  particularly  useful  in  connection  with  mobile  field  intensity  measurements  of 
the  station  and  correlation  of  such  measurements  with  predicted  field  intensi- 
ties). In  each  case  one  or  more  radials  must  include  the  principal  city  or 
cities  to  be  served,  particularly  in  cases  of  rugged  terrain,  even  though  the  city 
may  be  more  than  10  miles  from  the  antenna  site.  The  profile  graph  for  each 
radial  should  be  plotted  by  contour  intervals  of  from  40  to  100  feet  and  where 
the  data  permits,  at  least  50  points  of  elevation  (generally  uniformly  spaced) 
should  be  used  for  each  radial.  In  instances  of  very  rugged  terrain  where  the 
use  of  contour  intervals  of  100  feet  would  result  in  several  points  in  a  short 
distance,  200  or  400  foot  contour  intervals  may  be  used  for  such  distances. 
On  the  other  hand,  where  the  terrain  is  uniform  or  gently  sloping  the  smallest 
contour  interval  indicated  on  the  topographic  map  (see  below)  should  be  used, 
although  only  a  relatively  few  points  may  be  available.  The  profile  graph  should 
accurately  indicate  the  topography  for  each  radial,  and  the  graphs  should  be 
plotted  with  the  distance  in  miles  as  the  abscissa  and  the  elevation  in  feet  above 
mean  sea  level  as  the  ordinate.  The  profile  graphs  should  indicate  the  source 
of  the  topographical  data  employed.  The  graph  should  also  show  the  elevation 
of  the  center  of  the  radiating  system.  The  graph  may  be  plotted  either  on 
rectangular  coordinate  paper  or  on  special  paper  which  shows  the  curvature  of 
the  earth.  It  is  not  necessary  to  take  the  curvature  of  the  earth  into  considera- 
tion in  this  procedure,  as  this  factor  is  taken  care  of  in  the  chart  showing 
signal  intensities  (Figure  1). 

The  average  elevation  of  the  eight  mile  distance  between  two  and  ten  miles 
from  the  antenna  site  should  then  be  determined  from  the  profile  graph  for 
each  radial.  This  may  be  obtained  by  averaging  a  large  number  of  equally 
spaced  points,  by  using  a  planimeter,  or  by  obtaining  the  median  elevation  (that 
exceeded  for  50%  of  the  distance)  in  sectors  and  averaging  these  values. 

(Continued  on  page  82) 


*  The  20  uv/m  contour  Is  desired  In  this  case  for  use  by  the  Commission  in  determining 
the  usability  of  a  signal  of  such  low  intensity. 

October  1,  1945    •    Page  31 


Standards  of  Engineering  Practice 

(Continued  from  page  31) 


To  determine  the  distance  to  a  particular  contour  Figure  1  concerning  the  range 
of  FM  broadcast  stations  should  be  used.  This  chart  has  been  prepared  for  a 
frequency  in  the  center  of  the  band  and  is  to  be  used  for  all  FM  broadcast 
channels,  since  little  change  results  over  this  frequency  range.  The  distance 
to  a  contour  is  determined  by  the  effective  radiated  power  and  the  antenna 
height.  The  height  of  the  antenna  used  in  connection  with  Figure  1  should 
be  the  height  of  the  center  of  the  proposed  antenna  radiator  above  the  average 
elevation  obtained  by  the  preceding  method.  The  distances  shown  by  Figure 
1  are  based  upon  an  effective  radiated  power  of  one  kilowatt ;  to  use  the  chart 
for  other  powers,  the  sliding  scale  associated  with  the  chart  should  be  trimmed 
and  used  as  the  ordinate  scale.  This  sliding  scale  is  placed  on  the  chart  with 
the  appropriate  gradation  for  power  in  line  with  the  lower  line  of  the  top 
edge  of  the  chart.  The  right  edge  of  the  scale  is  placed  in  line  with  the  appro- 
priate antenna  height  graduations  and  the  chart  then  becomes  direct  reading 
for  this  power  and  antenna  height.  Where  the  antenna  height  is  not  one  of 
those  for  which  a  scale  is  provided,  the  signal  strength  or  distance  is  determined 
by  interpolation  between  the  curves  connecting  the  equidistant  points. 

The  foregoing  process  of  determining  the  extent  of  the  required  contours 
shall  be  followed  in  determining  the  boundary  of  the  proposed  service  area.  The 
areas  within  the  required  contours  must  be  determined  and  submitted  with 
each  application  for  these  classes  of  FM  broadcast  stations.  Each  appli- 
cation shall  include  a  map  showing  these  contours,  and  for  this  purpose  Sec- 
tional Aeronautical  charts  or  other  maps  having  a  convenient  scale  may  be 
used.  The  map  shall  show  the  radials  along  which  the  profile  charts  and  ex- 
pected field  strengths  have  been  determined.  The  area  within  each  contour 
should  then  be  measured  (by  planimeter  or  other  approximate  means)  to 
determine  the  number  of  square  miles  therein.  In  computing  the  area  within 
the  contours,  exclude  (1)  areas  beyond  the  borders  of  the  United  States,  and 
(2)  large  bodies  of  water,  such  as  ocean  areas,  gulfs,  sounds,  bays,  large  lakes, 
etc.,  but  not  rivers. 

In  cases  where  the  terrain  in  one  or  more  directions  from  the  antenna  site 
departs  widely  from  the  average  elevation  of  the  two  to  ten  mile  sector,  the 
application  of  this  prediction  method  may  indicate  contour  distances  that  are 
different  from  those  which  may  be  expected  in  practice.  In  such  cases  the 
prediction  method  should  be  followed,  but  a  showing  may  be  made  if  desired 
concerning  the  distance  to  the  contour  as  determined  by  other  means.  Such 
showing  should  include  data  concerning  the  procedure  employed  and  sample 
calculations.  For  example,  a  mountain  ridge  may  indicate  the  practical  limit 
of  service  although  the  prediction  method  may  indicate  the  contour  elsewhere. 
In  cases  of  such  limitation,  the  map  of  predicted  coverage  should  show  both 
the  regular  predicted  area  and  the  area  as  limited  or  extended  by  terrain. 
Both  areas  should  ba  measured,  as  previously  described ;  the  area  obtained  by 
the  regular  prediction  method  should  be  given  in  the  application  form,  with 
a  supplementary  note  giving  the  limited  or  extended  area.  In  special  cases 
the  Commission  may  require  additional  information  as  to  the  terrain  in  the 
proposed  service  area. 

In  determining  the  population  served  by  FM  broadcast  stations,  it  is  con- 
sidered that  the  built-up  city  areas  and  business  districts  in  cities  having  over 
10,000  population  and  located  beyond  the  1,000  uv/m  contour  do  not  receive 
adequate  service.  Minor  Civil  Division  maps  (1940  Census)  should  be  used 
in  making  population  counts,  excluding  cities  not  receiving  adequate  service. 
Where  a  contour  divides  a  minor  division,  uniform  distribution  of  population 
within  the  division  should  be  assumed  in  order  to  determine  the  population 
included  within  the  contour,  unless  a  more  accurate  count  is  available. 

3.  TOPOGRAPHICAL  DATA 

In  the  preparation  of  the  profile  graphs  previously  described,  the  elevations  or 
contour  intervals  shall  be  taken  from  the  U.  S.  Geological  Topographical  Quad- 
rangle Sheets  for  all  areas  for  which  such  maps  are  available.  If  such  maps  are 
not  published  for  the  area  in  question,  the  next  best  topographic  information 
should  be  used.  Topographic  data  may  sometimes  be  obtained  from  state  and 
municipal  agencies.  The  data  from  the  Sectional  Aeronautical  Charts  (including 
bench  marks),  or  railroad  depot  elevations  and  highway  elevations  from  road 
maps,  may  be  used  where  no  better  information  is  available.  In  cases  where 
limited  topographic  data  can  be  obtained,  use  may  be  made  of  an  altimeter  in 
a  car  driven  along  roads  extending  generally  radially  from  the  transmitter  site. 

The  Commission  will  not  ordinarily  require  the  submission  of  topographical 
maps  for  areas  beyond  15  miles  from  the  antenna  site,  but  the  maps  must  in- 
clude the  principal  city  or  cities  to  be  served.  If  it  appears  necessary,  addi- 
tional data  may  be  requested. 

The  U.  S.  Geological  Survey  Topography  Quadrangle  Sheets  may  be  obtained 
from  the  U.  S.  Geological  Survey,  Department  of  the  Interior,  Washington, 
D.  C,  for  ten  cents  each.  The  Sectional  Aeronautical  Charts  are  available  from 
the  U.  S.  Coast  and  Geodetic  Survey,  Department  of  Commerce,  Washington, 
D.'C,  for  twenty-five  cents  each.  Other  sources  of  topographic  maps  or  data 
will  be  furnished  at  a  later  date. 


4.  INTERFERENCE  STANDARDS 

Field  intensity  measurements  are  preferable  in  predicting  interference  be- 
tween FM  broadcast  stations  and  should  be  used,  when  available,  in  determining 
the  extent  of  interference.  (For  methods  and  procedure,  see  Section  5).  In  lieu 
of  measurements,  the  interference  should  be  predicted  in  accordance  with  the 
method  described  herein. 

Objectionable  interference  is  considered  to  exist  when  the  interfering  signal 
exceeds  that  given  by  the  ratios  of  Table  II.  In  Table  II  the  desired  signal 
is  median  field  and  the  undesired  signal  is  the  tropospheric  signal  intensity 
exceeding  for  1%  of  the  time. 

TABLE  II 

Channel  Separation  Ration  of  Desired  to  Undesired  Signals 

Same  channel  10 :1 

Adjacent  channel  2:1 
(200  kc  removed) 

Objectionable  interference  is  not  considered  to  exist  when  the  channel  separa- 
tion is  400  kc  or  greater.  Accordingly,  FM  broadcast  stations  in  the  same  city 
or  same  area  may  be  assigned  channels  400  kc  apart.  In  the  assignment  of  FM 
broadcast  facilities  the  Commission  will  endeavor  to  provide  the  optimum  use  of 

P«ge  32    •    October  1,  1945 


the  channels  in  the  band,  and  accordingly  may  assign  a  channel  different  than 
that  requested  in  an  application. 

In  predicting  the  extent  of  interference  within  the  ground  wave  service  area 
of  a  station,  the  tropospheric  signal  intensity  (from  co-channel  and  adjacent 
channel  stations)  existing  for  one  percent  of  the  time  shall  be  employed.  The 
one  percent  values  for  one  kilowatt  of  power  and  various  antenna  heights  are 
given  in  Figure  2,  and  values  for  other  powers  may  be  obtained  by  use  of  the 
sliding  scale  as  for  Figure  1.  The  values  indicated  by  Figure  2  are  based  upon 
available  data,  and  are  subject  to  change  as  additional  information  concerning 
tropospheric  wave  propagation  is  obtained.* 

In  determining  the  points  at  which  the  interference  ratio  is  equal  to  the 
values  shown  in  Table  II,  the  field  intensities  for  the  two  interfering  signals 
under  consideration  should  be  computed  for  a  considerable  number  of  points 
along  the  line  between  the  two  stations.  Using  this  data,  field  intensity  versus 
distance  curves  should  be  plotted  (e.g.,  cross-curves  on  graph  paper)  in  order 
to  determine  the  points  on  this  path  where  the  interference  ratios  exist.  The 
points  established  by  this  method,  together  with  the  points  along  the  contours 
where  the  same  ratios  are  determined,  are  considered  to  be  generally  sufficient 
to  predict  the  area  of  interference.  Additional  points  may  be  required  in  the 
case  of  irregular  terrain  or  the  use  of  directional  antenna  systems. 

The  area  of  interference,  if  any,  shall  be  shown  in  connection  with  the  map 
of  predicted  coverage  required  by  the  application  form,  together  with  the  basic 
data  employed  in  computing  such  interference.  The  map  shall  show  the  inter- 
ference within  the  50  uv/m  contour. 


5.  FIELD  INTENSITY  MEASUREMENTS  IN  ALLOCATION 

When  field  intensity  measurements  are  required  by  the  Commission's  rules  or 
when  employed  in  determining  the  extent  of  service  or  interference  of  existing 
stations,  such  measurements  should  be  made  in  accordance  with  the  procedure 
outlined  herein. 

Measurements  made  to  determine  the  service  and  interference  areas  of  FM 
broadcast  stations  should  be  made  with  mobile  equipment  along  roads  which 
arc  as  close  and  similar  as  possible  to  the  radials  showing  topography  which 
were  submitted  with  the  application  for  construction  permit.  Suitable  measuring 
equipment  and  a  continuous  recording  device  must  be  employed,  the  chart  of 
which  is  either  directly  driven  from  the  speedometer  of  the  automobile  in  which 
the  eouinment  is  mounted  or  so  arranged  that  distances  and  identifying  land- 
marks may  be  readily  noted.  The  measuring  equipment  must  be  calibrated  against 
recognized  standards  of  field  intensity  and  so  constructed  that  it  will  maintain 
an  acceptable  accuracy  of  measurement  while  in  motion  or  when  stationary. 
The  equipment  should  be  so  operated  that  the  recorder  chart  can  be  calibrated 
directly  in  field  intensity  in  order  to  facilitate  analysis  of  the  chart.  The  re- 
ceiving antenna  must  be  non-directional  and  of  the  same  polarization  as  the 
transmitting  antenna. 

Mobile  measurements  should  be  made  with  a  minimum  chart  speed  of  3  inches 
per  mile  and  preferably  5  or  6  inches  per  mile.  Locations  shall  be  noted  on  the 
recorder  chart  as  frequently  as  necessary  to  definitely  fix  the  relation  between 
the  measured  field  intensity  and  the  location.  The  time  constant  of  the  equipment 
should  be  such  to  permit  adequate  analysis  of  the  charts,  and  the  time  constant 
employed  shall  be  shown.  Measurements  should  be  made  to  a  point  on  each 
radial  well  beyond  the  particular  contour  under  investigation.  The  transmitter 
power  shall  be  maintained  as  close  as  possible  to  the  authorized  power 
throughout  the  survey. 

After  the  measurements  are  completed,  the  recorder  chart  shall  be  divided  into 
not  less  than  15  sections  on  each  equivalent  radial  from  the  station.  The  field 
intensity  in  each  section  of  the  chart  shall  be  analyzed  to  determine  the  field 
intensity  received  50  percent  of  the  distance  (median  field)  throughout  the 
section,  and  this  median  field  intensity  associated  with  the  corresponding  sector 
of  the  radial.  The  field  intensity  figures  must  be  corrected  for  a  receiving  antenna 
elevation  of  thirty  feet  and  for  any  directional  effects  of  the  automobile  not 
otherwise  compensated.  This  data  should  be  plotted  for  each  radial,  using  log- 
coordinate  paper  with  distance  as  the  abscissa  and  field  intensity  as  the 
ordinate.  A  smooth  curve  should  be  drawn  through  these  points  (of  median 
fields  for  all  sectors),  and  this  curve  used  to  determine  the  distance  to  the  desired 
contour.  The  distances  obtained  for  each  radial  may  then  be  plotted  on  the 
map  of  predicted  coverage  or  on  polar  coordinate  paper  (excluding  water  areas, 
etc.)  to  determine  the  service  and  interference  areas  of  a  station. 

In  making  measurements  to  establish  the  field  intensity  contours  of  a  station, 
mobile  recordings  should  be  made  along  each  of  the  radials  drawn  in  Section 
2  E  above.  Measurements  should  extend  from  the  vicinity  of  the  station  out 
to  the  1000  uv/m  measured  contour  and  somewhat  beyond  (at  the  present  time 
it  is  not  considered  practical  to  conduct  mobile  measurements  far  beyond  this 
contour  due  to  the  fading  ratio  at  weak  fields,  which  complicates  analysis  of 
the  charts).  These  measurements  would  be  made  for  the  purpose  of  determining 
the  variation  of  the  measured  contours  from  those  predicted,  and  it  is  expected 
that  initially  the  correlation  of  the  measured  1000  uv/m  with  the  predicted 
1000  uv/m  contour  will  be  used  as  a  basis  in  determining  adherence  to  authorized 
service  areas  within  the  50  uv/m  contour.  Adjustment  of  power  or  antenna  may 
be  required  to  fit  the  actual  contours  to  that  predicted. 

In  addition  to  the  1000  uv/m  contour,  the  map  of  measured  coverage  shall  show 
the  50  uv/m  contour  as  determined  by  employing  Figure  1  and  the  distance  to 
the  1000  uv/m  contour  along  each  radial.  The  sliding  scale  shall  be  placed  on 
the  figure  at  the  appropriate  antenna  height  for  the  radial  in  question  and  then 
moved  so  the  distance  to  the  1000  uv/m  contour  (as  measured)  and  the  1000 
uv/m  mark  are  opposite.  The  distance  to  the  50  uv/m  contour  is  then  given 
opposite  the  50  uv/m  mark  on  the  scale. 

In  predicting  tropospheric  interference  on  the  basis  of  the  above  measure- 
ments, such  measurements  shall  be  carried  out  in  the  manner  indicated  above 
to  determine  the  1000  uv/m  contour.  Using  Figure  1  and  its  associated  sliding 
scale,  the  equivalent  radiated  power  shall  be  determined  by  placing  the  sliding 
scale  on  the  chart  (using  the  appropriate  antenna  height)  and  moving  the  scale 
until  the  distance  to  the  1000  uv/m  contour  (as  determined  above),  and  the 
1000  uv/m  mark  are  opposite.  The  equivalent  radiated  power  is  then  read  from 
the  sliding  scale  where  it  crosses  the  lower  line  of  the  top  edge  of  the  chart. 
Changing  to  Figure  2  and  using  the  equivalent  radiated  power  just  determined, 
the  distance  to  the  interfering  contour  under  investigation  is  read  in  the  usual 
manner. 

In  certain  cases  the  Commission  may  desire  more  information  or  recordings 
and  in  these  instances  special  instructions  will  be  issued.  This  may  include  fixed 
location  measurements  to  determine  tropospheric  propagation  and  fading  ratios. 

Complete  data  taken  in  conjunction  with  field  intensity  measurements  shall  be 
submitted  to  the  Commission  in  affidavit  form,  including  the  following : 

A.  Map  or  maps  showing  the  roads  or  points  where  measurements  were  made, 


Figure  2  expected  to  be  available  approximately  November  1,  1945. 

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the  service  and/or  interference  areas  determined  by  the  prediction  method  and 
by  the  measurements,  and  any  unusual  terrain  characteristics  existing  in  these 
areas.  (This  map  may  preferably  be  of  a  type  showing  topography  in  the  area). 

B.  If  a  directional  transmitting  antenna  is  employed,  a  diagram  on  polar  co- 
ordinate paper  showing  the  predicted  free  space  field  intensity  in  millivolts  per 
meter  at  one  mile  in  all  directions.  (See  Section  7). 

O.  A  full  description  of  the  procedures  and  methods  employed  including  the 
type  of  equipment,  the  method  of  installation  and  operation,  and  calibration 
procedures. 

D.  Complete  data  obtained  during  the  survey,  including  calibration. 

E.  Antenna  system  and  power  employed  during  the  survey. 

F.  Name,  address,  and  qualifications  of  the  engineer  or  engineers  making  the 
measurements. 

All  data  shall  be  submitted  to  the  Commission  in  triplicate,  except  that  only 
the  original  or  one  photostatic  copy  need  be  submitted  of  the  actual  recording 
tapes. 

6,  TRANSMITTER  LOCATION 

A.  The  transmitter  location  should  be  as  near  the  center  of  the  proposed 
service  area  as  possible  consistent  with  the  applicant's  ability  to  find  a  site 
with  sufficent  elevation  to  provide  service  throughout  the  area.  Location  of  the 
antenna  at  a  point  of  high  elevation  is  necessary  to  reduce  to  a  minimum  the 
shadow  effect  on  propagation  due  to  hills  and  buildings  which  may  reduce 
materially  the  intensity  of  the  station's  signals  in  a  particular  direction.  The 
transmitting  site  should  be  selected  consistent  with  the  purpose  of  the  station, 
i.e.,  whether  it  is  intended  to  serve  a  small  city,  a  metropolitan  area  or  a  large 
region.  Inasmuch  as  service  may  be  provided  by  signals  of  1000  uv/m  or  greater 
field  intensities  in  metropolitan  areas,  and  inasmuch  as  signals  as  low  as  20 
uv/m  may  provide  service  in  rural  areas,  considerable  latitude  in  the  geo- 
graphical location  of  the  transmitter  is  permitted ;  however,  the  necessity  for  a 
high  elevation  for  the  antenna  may  render  this  problem  difficult.  In  general, 
the  transmitting  antenna  of  a  station  should  be  located  at  the  most  central 
point  at  the  highest  elevation  available.  In  providing  the  best  degree  of  service 
to  an  area,  it  is  usually  preferable  to  use  a  high  antenna  rather  than  a  lower 
antenna  with  increased  transmitter  power.  The  location  should  be  so  chosen 
that  line-of-sight  can  be  obtained  from  the  antenna  over  the  principal  city  or 
cities  to  be  served ;  in  no  event  should  there  be  a  major  obstruction  in  this  path. 

B.  The  transmitting  location  should  be  selected  so  that  the  100  uv/m  contour 
encompasses  the  urban  population  within  the  area  to  be  served  and  the  50  uv/m 
or  the  interference  free  contour  coincides  generally  with  the  limits  of  the  area 
to  be  served.  It  is  recognized  that  topography,  shape  of  the  desired  service  area, 
and  population  distribution  may  make  the  choice  of  a  transmitter  location 
difficult.  In  such  cases  consideration  may  be  given  to  the  use  of  a  directional 
antenna  system,  although  it  is  generally  preferable  to  choose  a  site  where  a 
non-directional  antenna  may  be  employed. 

C.  In  cases  of  questionable  antenna  locations  it  is  desirable  to  conduct  propa- 
gation tests  to  indicate  the  field  intensity  expected  in  the  principal  city  or  cities 
to  be  served  and  in  other  areas,  particularly  where  severe  shadow  problems 
may  be  expected.  In  considering  applications  proposing  the  use  of  such  loca- 
tions, the  Commission  may  require  site  tests  to  be  made.  Such  tests  should  be 
made  in  accordance  with  the  measurement  procedure  previously  described,  and 
full  data  thereon  must  be  supplied  to  the  Commission.  Test  transmitters  should 
employ  an  antenna  having  a  height  as  close  as  possible  to  the  proposed  antenna 
height,  using  a  balloon  or  other  support  if  necessary  and  feasible.  Information 
concerning  the  authorization  of  site  tests  may  be  obtained  from  the  Commission 
upon  request. 

D.  Present  information  is  not  sufficiently  complete  to  establish  "blanket 
areas"  of  FM  broadcast  stations,  which  are  defined  as  those  areas  adjacent  to 
the  transmitters  in  which  the  reception  of  other  stations  is  subject  to  inter- 
ference due  to  the  strong  signal  from  the  stations.  Where  it  is  found  necessary 
to  locate  the  transmitter  in  a  residential  area  where  blanketing  problems  may 
appear  to  be  excessive,  the  application  must  include  a  showing  concerning  the 
availability  of  other  sites.  The  authorization  of  station  construction  in  areas 
where  blanketing  problems  appear  to  be  excessive  will  be  on  the  basis  that  the 
applicant  will  assume  full  responsibility  for  the  adjustment  of  reasonable  com- 
plaints arising  from  excessively  strong  signals  of  the  applicant's  station.  As  a 
means  of  minimizing  interference  problems,  it  is  expected  that  stations  adjacent 
in  location  will  generally  be  assigned  frequencies  that  are  generally  adjacent. 
Insofar  as  is  feasible,  frequency  assignments  for  stations  at  separated  locations 
will  also  be  separated. 

Cognizance  must  of  course  be  taken  regarding  the  possible  hazard  of  the 
proposed  antenna  structure  to  aviation  and  the  proximity  of  the  proposed  site  to 
airports  and  airways.  In  passing  on  proposed  construction,  the  Commission 
refers  each  case  to  the  CAA  for  its  recommendations.  Antenna  painting  and/or 
lighting  may  be  required  at  the  time  of  construction  or  at  a  later  date. 

7.  ANTENNA  SYSTEMS 

A.  It  shall  be  standard  to  employ  horizontal  polarization.  If  the  use  of  vertical 
polarization  appears  desirable  in  special  circumstances,  its  use  may  be  author- 
ized upon  a  showing  of  need. 

B.  The  antenna  must  be  constructed  so  that  it  is  as  clear  as  possible  of  sur- 
rounding buildings  or  objects  that  would  cause  shadow  problems. 

O.  Applications  proposing  the  use  of  directional  antenna  systems  must  be 
accompanied  by  the  following: 

(1)  Complete  description  of  the  proposed  antenna  system. 

(2)  Orientation  of  array  with  respect  to  true  north;  time  phasing  of  fields 
from  elements  (degrees  leading  or  lagging)  ;  space  phasing  of  elements  (in 
feet  and  in  degrees)  ;  ratio  of  fields  from  elements. 

(3)  Calculated  field  intensity  pattern  (on  letter-size  polar  coordinate  paper) 
giving  the  free  space  field  intensity  in  millivolts  per  meter  at  one  mile  in  the 
horizontal  plane,  together  with  the  formula  used,  constants  employed,  sample 
calculations  and  tabulation  of  calculation  data. 

(4)  Name,  address,  and  qualifications  of  the  engineer  making  the  calculations. 
D.  Applications  proposing  the  use  of  FM  broadcast  antennas  in  the  immediate 

vicinity  (i.e.,  200  feet  or  less)  of  (1)  other  FM  broadcast  antennas,  or  (2) 
television  broadcast  antennas  for  frequencies  adjacent  to  the  FM  broadcast  band, 
must  include  a  showing  as  to  the  expected  effect,  if  any,  of  such  proximate 
operation. 

In  cases  where  it  is  proposed  to  use  a  tower  of  a  standard  broadcast  station 
as  a  supporting  structure  for  an  FM  broadcast  antenna,  an  application  for 
construction  permit  (or  modification  of  construction  permit)  for  such  station 
must  be  filed  for  consideration  with  the  FM  application.  Applications  may  be 
required  for  other  classes  of  stations  when  their  towers  are  to  be  used  in 
connection  with  FM  broadcast  stations. 

When  an  FM  broadcast  antenna  is  mounted  on  a  non-directional  standard 
broadcast  antenna,  new  resistance  measurements  must  be  made  of  the  standard 

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broadcast  antenna  after  installation  and  testing  of  the  FM  broadcast  antenna. 
During  the  installation  and  until  the  new  resistance  determination  is  approved, 
the  standard  broadcast  station  licensee  should  apply  for  authority  (informal 
application)  to  operate  by  the  indirect  method  of  power  determination.  The  FM 
broadcast  license  application  will  not  be  considered  until  the  application  form 
concerning  resistance  measurements  is  tiled  for  the  standard  broadcast  station. 

When  an  FM  broadcast  antenna  is  mounted  on  an  element  of  a  standard 
broadcast  directional  antenna,  a  full  engineering  study  concerning  the  effect  of 
the  FM  broadcast  antenna  on  the  directional  pattern  must  be  filed  with  the 
application  concerning  the  standard  broadcast  station.  Depending  upon  the 
individual  case,  the  Commission  may  require  readjustment  and  certain  field 
intensity  measurements  of  the  standard  broadcast  station  following  the  comple- 
tion of  the  FM  broadcast  antenna  system. 

When  the  proposed  FM  broadcast  antenna  is  to  be  mounted  on  a  tower  in  the 
vicinity  of  a  standard  broadcast  directional  array  and  it  appears  that  the 
operation  of  the  directional  antenna  system  may  be  affected,  an  engineering 
study  must  be  filed  with  the  FM  broadcast  application  concerning  the  effect 
of  the  FM  broadcast  antenna  on  the  directional  pattern.  Readjustment  and 
field  intensity  measurements  of  the  standard  broadcast  station  may  be  required 
following  construction  of  the  FM  broadcast  antenna. 

Information  regarding  data  required  in  connection  with  standard  broadcast 
directional  antenna  systems  may  be  found  in  the  Standards  of  Good  Engineering 
Practice  Concerning  Standard  Broadcast  Stations. 

In  the  event  a  common  tower  is  used  by  two  or  more  licensees  for  antenna 
and/or  antenna  supporting  purposes,  the  licensee  who  is  owner  of  the  tower 
shall  assume  full  responsibility  for  the  installation  and  maintenance  of  any 
painting  or  lighting  requirements.  In  the  event  of  shared  ownership,  one  licensee 
shall   assume   such   responsibility   and  advise  the   Commission  accordingly. 

E.  It  is  recommended  that  an  emergency  FM  broadcast  antenna  be  installed, 
or,  alternately,  an  auxiliary  transmission  line  or  lines  if  feasible  in  the  par- 
ticular circumstances.  Data  thereon  should  be  supplied  with  the  application  for 
construction  permit;  if  proposed  after  station  construction,  an  informal  appli- 
cation should  be  submitted  to  the  Commission. 

F.  When  necessary  for  the  protection  of  air  navigation,  the  antenna  and 
supporting  structure  shall  be  painted  and  illuminated  in  accordance  with  the 
specifications  supplied  by  the  Commission  pursuant  to  section  303  (q)  of  the 
Communications  Act  of  1934,  as  amended. 

These  individual  specifications  are  issued  for  and  attached  to  each  authori- 
zation for  an  installation.  The  details  of  the  specifications  depend  on  the  degree 
of  hazard  presented  by  the  particular  installation.  The  tower  paint  shall  be 
kept  in  good  condition  and  repainted  as  often  as  necessary  to  maintain  this 
condition. 

General  information  regarding  painting  and  lighting  requirements  is  contained 
in  the  Obstruction  Marking  Manual  available  from  the  Civil  Aeronautics  Ad- 
ministration, Washington  25,  D.  C. 

8.  TRANSMITTERS  AND  ASSOCIATED  EQUIPMENT 

A.  Electrical  Performance  Standards — The  general  design  of  the  FM  broad- 
cast transmitting  system  (from  input  terminals  of  microphone  pre-amplifier, 
through  audio  facilities  at  the  studio,  through  lines  or  other  circuits  between 
studio  and  transmitter,  through  audio  facilities  at  the  transmitter,  and  through 
the  transmitter,  but  excluding  equalizers  for  the  correction  of  deficiencies  in 
microphone  response)  shall  be  in  accordance  with  the  following  principles  and 
specifications : 

(1)  Standard  power  ratings  and  operating  power  range  of  FM  broadcast 
transmitters  shall  be  in  accordance  with  the  following  table : 

Standard  Power  Rating  Operating  Power  Range 

250  watts  250  watts  or  less 

1  kw  250  watts —   1  kw 

3  kw  1—3  kw 

10  kw  3—  10  kw 

25  kw  10—  25  kw 

50  kw  10—  50  kw 

100  kw  50—100  kw 

Composite  transmitters  may  be  authorized  with  a  power  rating  different  from 
the  above  table,  provided  full  data  is  supplied  in  the  application  concerning 
the  basis  employed  in  establishing  the  rating  and  the  need  therefor.  The  oper- 
ating range  of  such  transmitters  shall  be  from  one-third  of  the  power  rating 
to  the  power  rating. 

The  transmitter  shall  operate  satisfactorily  in  the  operating  power  range 
with  a  frequency  swing  of  ±  75  kilocycles,  which  is  defined  as  100%  modulation. 

(2)  The  transmitting  system  shall  be  capable  of  transmitting  a  band  of 
frequencies  from  50  to  15,000  cycles.  Pre-emphasis  shall  be  employed  in  ac- 
cordance with  the  impedence-frequency  characteristic  of  a  series  inductance- 
resistance  network  having  a  time  constant  of  75  microseconds.  (See  Figure  3). 
The  deviation  of  the  system  response  from  the  standard  pre-emphasis  curve  shall 
lie  between  two  limits  as  shown  in  Figure  3.  The  upper  of  these  limits  shall  tbe 
uniform  (no  deviation)  from  50  to  15,000  cycles.  The  lower  limit  shall  be 
uniform  from  100  to  7,500  cycles,  and  three  db  below  the  upper  limit; 
from  100  to  50  cycles  the  lower  limit  shall  fall  from  the  three  db  limit  at  a 
uniform  rate  of  one  db  per  octave  (four  db  at  50  cycles)  ;  from  7500  to  15,000 
cycles  the  lower  limit  shall  fall  from  the  three  db  limit  at  a  uniform  rate  of  two 
db  per  octave  (five  db  at  15,000  cycles). 

(3)  At  any  modulation  frequency  between  50  and  15,000  cycles  and  at  modu- 
lation percentages  of  25%,  50%,  and  100%,  the  combined  audio  frequency 
harmonics  measured  in  the  output  of  the  system  shall  not  exceed  the  root- 
mean-square  values  given  in  the  following  table : 


Modulating  frequency  Distortion 
50  to     100  cycles  3.5% 
100  to    7500  cycles  2.5% 
7500  to  15000  cycles  3.0% 


Measurements  shall  be  made  employing  75  microsecond  de-emphasis  in  the 
measuring  equipment  and  75  microsecond  pre-emphasis  in  the  transmitting 
equipment,  and  without  compression  if  a  compression  amplifier  is  employed. 
Harmonics  shall  be  included  to  30  kc* 

It  is  recommended  that  none  of  the  three  main  divisions  of  the  system 
(transmitter,  studio  to  transmitter  circuit,  and  audio  facilities)  contribute 
over  one  half  of  these  percentages  since  at  some  frequencies  the  total  distortion 
may  became  the  arithmetic  sum  of  the  distortions  of  the  divisions. 

(4)  The  transmitting  system  output  noise  level  (frequency  modulation)  in 


See  Section  13  for  measurement  freauencies  and  other  information. 

(Continued  on  page  Si) 

October  1,  1945   •   Page  33 


Standards  of  Engineering  Practice 

(Continued  from  page  S3) 

the  band  of  50  to  15,000  cycles  shall  be  at  least  60  decibels  below  the  audio 
frequency  level  representing  a  frequency  swing  of  ±  75  kilocycles.  The  noise- 
measuring  equipment  shall  be  provided  with  standard  75-microseeond  de-em- 
phasis; the  ballistic  characteristics  of  the  instrument  shall  be  similar  to  those 
of  the  Standard  VU  Meter. 

(5)  The  transmitting  system  output  noise  level  (amplitude  modulation)  in 
the  band  of  50  to  15,000  cycles  shall  be  at  least  50  decibels  below  the  level 
representing  100%  amplitude  modulation.  The  noise-measuring  equipment 
shall  be  provided  with  standard  75-microsecond  de-emphasis;  the  ballistic 
characteristics  of  the  instrument  shall  be  similar  to  those  of  the  Standard  VU 
Meter. 

(6)  Automatic  means  shall  be  provided  in  the  transmitter  to  maintain  the 
assigned  center  frequency  within  the  allowable  tolerance  (±  2000  cycles). 

(7)  The  transmitter  shall  be  equipped  with  suitable  indicating  instruments 
for  the  determination  of  operating  power  and  with  other  instruments  as  are 
necessary  for  proper  adjustment,  operation,  and  maintenance  of  the  equipment 
(See  Section  9). 

(8)  Adequate  provision  shall  be  made  for  varying  the  transmitter  output 
power  to  compensate  for  excessive  variations  in  line  voltage  or  for  other 
factors  affecting  the  output  power. 

(9)  Adequate  provision  shall  be  provided  in  all  component  parts  to  avoid 
overheating  at  the  rated  maximum  output  power. 

(10)  Means  should  be  provided  for  connection  and  continuous  operation  of 
approved  frequency  and  modulation  monitors. 

(11)  If  a  limiting  or  compression  amplifier  is  employed,  precaution  should 
be  maintained  in  its  connection  in  the  circuit  due  to  the  use  of  pre-emphasis 
in  the  transmitting  system. 

B.  Construction.  In  general,  the  transmitter  shall  be  constructed  either 
on  racks  and  panels  or  in  totally  enclosed  frames  protected  as  required  by 
article  8101  of  the  National  Electrical  Code  and  set  forth  below : 

(1)  Means  shall  be  provided  for  making  all  tuning  adjustments,  requiring 
voltages  in  excess  of  350  volts  to  be  applied  to  the  circuit,  from  the  front  of  the 
panels  with  all  access  doors  closed. 

(2)  Proper  bleeder  resistors  or  other  automatic  means  shall  be  installed 
across  all  capacitor  banks  to  lower  any  voltage  which  may  remain  accessible 
with  access  door  open  to  less  than  350  volts  within  two  seconds  after  the 
access  door  is  opened. 

(3)  All  plate  supply  and  other  high  voltage  equipment,  including  trans- 
formers, filters,  rectifiers  and  motor  generators,  shall  be  protected  so  as  to 
prevent  injury  to  operating  personnel. 

(a)  Commutator  guards  shall  be  provided  on  all  high  voltage  rotating  machin- 
ery.  Coupling  guards  should  be  provided  on  motor  generators. 

(b)  Power  equipment  and  control  panels  of  the  transmitter  shall  meet  the 
above  requirements  (exposed  220  volt  AC  switching  equipment  on  the  front 
of  the  power  control  panels  is  not  recommended  but  is  not  prohibited). 

(c)  Power  equipment  located  at  a  broadcast  station  but  not  directly  asso- 
ciated with  the  transmitter  (not  purchased  as  part  of  same),  such  as  power 
distribution  panels,  are  not  under  the  jurisdiction  of  the  Commission ;  there- 
fore Section  3.254  does  not  apply. 

(4)  Metering  equipment : 

(a)  All  instruments  having  more  than  1,000  volts  potential  to  ground  on 
the  movement  shall  be  protected  by  a  cage  or  cover  in  addition  to  the  regular 
case.  (Some  instruments  are  designed  by  the  manufacturer  to  operate  safely 
with  voltages  in  excess  of  1,000  volts  on  the  movement.  If  it  can  be  shown  by 
the  manufacturer's  rating  that  the  instrument  will  operate  safely  at  the  applied 
potential,  additional  protection  is  not  necessary.) 

(b)  In  case  the  plate  voltmeter  is  located  on  the  low  potential  side  of  the 
multiplier  resistor  with  the  potential  of  the  high  potential  terminal  of  the 
instrument  at  or  less  than  1,000  volts  above  ground,  no  protective  case  is 
required.  However,  it  is  good  practice  to  protect  voltmeters  subject  to  more 
than  5,000  volts  with  suitable  over-voltage  protective  devices  across  the  instru- 
ment terminals  in  case  the  winding  opens. 

(c)  Transmission  line  meters  and  any  other  radio  frequency  instrument 
which  may  be  necessary  for  the  operator  to  read  shall  be  so  installed  as  to  be 
easily  and  accurately  read  without  the  operator  having  to  risk  contact  with 
circuits  carrying  high  potential  radio  frequency  energy. 

(5)  It  is  recommended  that  component  parts  comply  as  much  as  possible 
with  the  component  specifications  designated  by  the  Army-Navy  Electronics 
Standards  Agency. 

C.  Wiring  and  shielding 

(1)  The  transmitter  panels  or  units  shall  be  wired  in  accordance  with 
standard  switchboard  practice,  either  with  insulated  leads  properly  cabled  and 
supported  or  with  rigid  bus  bar  properly  insulated  and  protected. 

(2)  Wiring  between  units  of  the  transmitter,  with  the  exception  of  circuits 
carrying  radio  frequency  energy,  shall  be  installed  in  conduits  or  approved  fiber 
or  metal  raceways  for  protection  from  mechanical  injury. 

(3)  Circuits  carrying  radio  frequency  energy  between  units  shall  be  coaxial, 
two  wire  balanced  lines,  or  properly  shielded. 

(4)  All  stages  or  units  shall  be  adequately  shielded  and  filtered  to  prevent 
interaction  and  radiation. 

(5)  The  frequency  and  modulation  monitors  and  associated  radio  frequency 
lines  to  the  transmitter  shall  be  thoroughly  shielded. 

D.  Installation 

(1)  The  installation  shall  be  made  in  suitable  quarters. 


1  The  pertinent  sections  of  article  810  of  the  National  Electrical  Code  read  as  follows : 
"8191.  General. — Transmitters  shall  comply  with  the  following: 

"a.  Enclosing. — The  transmitter  shall  be  enclosed  in  a  metal  frame  or  grille,  or  sepa- 
rated from  the  operating  space  by  a  harrier  or  other  equivalent  means,  all  metallic 
parts  of  which  are  effectually  connected  to  ground, 

"b.  Grounding  of  controls. — All  external  metallic  handles  and  controls  accessible  to 
the  operating  personnel  shall  be  effectually  grounded.  No  circuit  in  excess  of  160 
volts  shall  have  any  parts  exposed  to  direct  contact.  A  complete  dead-front  type  of 
switchboard  is  preferred. 

"c.  Interlocks  on  doors. — All  access  doors  shall  be  provided  with  interlocks  which 
will  disconnect  all  voltages  in  excess  of  350  volts  when  any  access  door  is  opened." 

Page  34    •    October  I,  1945 


(2)  Since  an  operator  must  be  on  duty  during  operation,  suitable  facilities 
for  his  welfare  and  comfort  shall  be  provided. 

E.  Spare  tubes.  A  spare  tube  of  every  type  employed  in  the  transmitter  and 
frequency  ana  modulation  monitors  shall  be  kept  on  hand  at  the  equipment 
location.  When  more  than  one  tube  of  any  type  are  employed,  the  following 
table  determines  the  number  of  spares  of  that  type  required: 


Number  of  each  type  employed:  Spares  required 

1  or  2    1 

3  to  5    2 

6  to  8    3 

9  or  more   4 


An  accurate  circuit  diagram  and  list  of  required  spare  tubes,  as  furnished 
by  the  manufacturer  of  the  equipment,  shall  be  retained  at  the  transmitter 
location. 

F.  Operation.  In  addition  to  specific  requirements  of  the  rules  governing 
EM  broadcast  stations,  the  following  operating  requirements  are  specified: 

(1)  The  maximum  percentage  of  modulation  shall  be  maintained  in  accord- 
ance with  Section  3,268.  However,  precautions  shall  be  taken  so  as  not  to 
substantially  alter  the  dynamic  characteristics  of  musical  programs. 

(2)  Spurious  emissions,  including  radio  frequency  harmonics,  shall  be  main- 
tained at  as  low  a  level  as  practicable  at  all  times  in  accordance  with  good 
engineering  practice. 

(3)  If  a  limiting  or  compression  amplifier  is  employed,  care  should  be  main- 
tained in  its  use  due  to  pre-emphasis  in  the  transmitting  system. 

G.  Studio  Equipment.  Studio  equipment  shall  be  subject  to  all  the  above 
requirements  where  applicable  except  as  follows: 

(1)  If  properly  covered  by  an  underwriter's  certificate,  it  will  be  considered 
as  satisfying  safety  requirements. 

(2)  Section  8191  of  Article  810  of  the  National  Electrical  Code  shall  apply 
for  voltages  only  in  excess  of  500  volts. 

No  specific  requirements  are  made  with  regards  to  the  microphones  to  be 
employed.  However,  microphone  performance  (including  compensating  net- 
works, if  employed)  shall  be  compatible  with  the  required  performance  of  the 
transmitting  system. 

No  specific  requirements  are  made  relative  to  the  design  and  acoustical 
treatment  of  studios.  However,  the  design  of  studios,  particularly  the  main 
studio,  shall  be  compatible  with  the  required  performance  characteristics  of  FM 
broadcast  stations. 

9.  INDICATING  INSTRUMENTS 

An  FM  broadcast  transmitter  shall  be  equipped  with  suitable  indicating 
instruments  of  acceptable  accuracy  to  measure  (1)  the  direct  plate  voltage  and 
current  of  the  last  radio  stage,  and  (2)  the  main  transmission  line  radio 
frequency  current  or  voltage. 

The  following  requirements  and  specifications  shall  apply  to  indicating  instru- 
ments used  by  FM  broadcast  stations: 

A.  Instruments  indicating  the  plate  current  or  plate  voltage  of  the  last  radio 
stage  (linear  scale  instruments)  shall  meet  the  following  specifications: 

(1)  Length  of  scale  shall  be  not  less  than  2  3/10  inches. 

(2)  Accuracy  shall  be  at  least  2  percent  of  the  full  scale  reading. 

(3)  Scale  shall  have  at  least  40  divisions. 

(4)  Full  scale  reading  shall  not  be  greater  than  five  times  the  minimum 
normal  indication. 

B.  Instruments  indicating  transmission  line  current  or  voltage  shall  meet 
the  following  specifications : 

(1)  Instruments  having  linear  scales  shall  meet  the  requirements  of  A 
(1),  (2),  (3),  and  (4)  above. 

(2)  Instruments  having  logarithmic  or  square  law  scales. 

(a)  Shall  meet  requirements  A(l)  and  (2)  for  linear  scale  instruments. 

(b)  Full  scale  reading  shall  not  be  greater  than  three  times  the  minimum 
normal  indication. 

(c)  No  scale  division  above  one-third  full  scale  reading  (in  amperes)  shall 
be  greater  than  one-thirtieth  of  the  full  scale  reading. 

C.  Radio  frequency  instruments  having  expanded  scales. 

(1)  Shall  meet  requirements  A(l),  (2),  and  (4)  for  linear  scale  instruments. 

(2)  No  scale  division  above  one-fifth  full  scale  reading  (in  amperes)  shall 
be  greater  than  one-fiftieth  of  the  full  scale  reading. 

(3)  The  meter  face  shall  be  marked  with  the  words  'Expanded  Scale'  of  the 
abbreviation  thereof  (E.  S.). 

D.  No  instruments  indicating  the  plate  current  or  plate  voltage  of  the  last 
radio  stage  or  the  transmission  line  current  or  voltage  shall  be  changed  or 
replaced  without  written  authority  of  the  Commission,  except  by  instruments 
of  the  same  maximum  scale  readings  and  accuracy.  Requests  for  authority  to 
use  an  instrument  of  different  maximum  scale  reading  and/or  accuracy  shall 
be  made  by  letter  or  telegram  giving  the  manufacturer's  name,  type  number, 
and  full  scale  reading  of  the  proposed  instrument  and  the  values  of  current 
or  voltage  the  instrument  will  be  employed  to  indicate.  Requests  for  temporary 
authority  to  operate  without  an  instrument  may  be  made  by  letter  or  telegram 
stating  the  necessity  therefor  and  the  period  involved. 

E.  No  required  instrument,  the  accuracy  of  which  is  questionable,  shall  be 
employed.  Repairs  and  reoalibration  of  instruments  shall  be  made  by  the 
manufacturer,  or  by  an  authorized  instrument  repair  service  of  the  manufac- 
turer, or  by  some  other  properly  qualified  and  equipped  instrument  repair 
service.  In  any  event  the  repaired  instrument  must  be  supplied  with  a  cer- 
tificate of  calibration. 

F.  Recording  instruments  may  be  employed  in  addition  to  the  indicating 
instruments  to  record  the  transmission  line  current  or  voltage  and  the  direct 
plate  current  and/or  direct  plate  voltage  of  the  last  radio  stage,  provided  that 
they  do  not  affect  the  operation  of  the  circuits  or  accuracy  of  the  indicating 
instruments.  If  the  records  are  to  be  used  in  any  proceeding  before  the  Com- 
mission as  representative  of  operation,  the  accuracy  must  be  the  equivalent 
of  the  indicating  instruments  and  the  calibration  shall  be  checked  at  such 
intervals  as  to  insure  the  retention  of  the  accuracy. 

G.  The  function  of  each  instrument  used  in  the  equipment  shall  be  clearly 
and  permanently  shown  on  the  instrument  itself  or  on  the  panel  immediately 
adjacent  thereto. 

10.  AUXILIARY  TRANSMITTERS 

Auxiliary  transmitters  may  not  exceed  the  power  rating  or  operating  poweE 
range  of  the  main  transmitter,  but  need  not  conform  to  the  performance 
characteristic  specified  by  Section  8  A  (2)  to  8  A  (5)  inclusive.  The  subsequent 
portions  of  Section  8  apply  to  auxiliary  transmitters. 

11.  OPERATING  POWER:  DETERMINATION  AND  MAINTENANCE 

A.  The  operating  power  of  FM  broadcast  stations  shall  be  determined  by 

BROADCASTING    •    Broadcast  Advertising 


the  indirect  method.  This  is  the  product  of  the  plate  voltage  (Ep)  and  the 
plate  current  ( Ip )  of  the  last  radio  stage,  and  an  efficiency  factor,  F ;  that  is : 

Operating  power=Ep  x  Ip  x  F 
The  efficiency  factor,  F,  shall  be  established  by  the  transmitter  manufacturer 
for  each  type  of  transmitter  for  which  he  requests  FCC  approval,  and  shall 
be  shown  in  the  instruction  books  supplied  to  the  customer  with  each  transmitter. 
In  the  case  of  composite  equipment  the  factor  F  shall  be  furnished  to  the 
Commission  by  the  applicant  along  with  a  statement  of  the  basis  used  in 
determining  such  factor. 

B.  The  operating  power  shall  be  maintained  as  near  as  practicable  to  the 
authorized  operating  power,  and  shall  not  exceed  the  limits  of  5  percent  above 
and  10  percent  below  the  authorized  power  except  in  emergencies.  In  the 
event  it  becomes  impossible  to  operate  with  the  authorized  power,  the  station 
may  be  operated  with  reduced  power  for  a  period  of  10  days  or  less  provided 
the  Commission  and  the  Inspector  in  Charge1  of  the  district  in  which  the 
station  is  located  shall  be  notified  in  writing  immediately  thereafter  and  also 
upon  the  resumption  of  normal  operating  power. 

12.  FREQUENCY     AND     MODULATION     MONITORS     AT  AUXILIARY 
TRANSMITTERS 

Sections  3.252  and  3.253  require  that  each  FM  broadcast  station  have  ap- 
proved frequency  and  modulation  monitors  in  operation  at  the  transmitter. 
The  following  shall  govern  the  installation  of  approved  frequency  and  modula- 
tion monitors  at  auxiliary  transmitters  of  FM  broadcast  stations  in  compliance 
with  these  rules : 

In  case  the  auxiliary  transmitter  location  is  at  a  site  different  from  that  of 
the  main  transmitter,  an  approved  frequency  monitor  shall  be  installed  at  the 
auxiliary  transmitter  except  when  the  frequency  of  the  auxiliary  transmitter 
can  be  monitored  by  means  of  the  frequency  monitor  at  the  main  transmitter. 
When  the  auxiliary  transmitter  is  operated  without  a  frequency  monitor  under 
this  exemption,  it  shall  be  monitored  by  means  of  the  frequency  monitor  at 
the  main  transmitter. 

The  licensee  will  be  held  strictly  responsible  for  any  center  frequency  devia- 
tion of  the  auxiliary  transmitter  in  excess  of  2000  cycles  from  the  assigned 
frequency,  even  though  exempted  by  the  above  from  installing  an  approved 
frequency  monitor. 

Installation  of  an  approved  modulation  monitor  at  the  location  of  the  auxiliary 
transmitter,  when  different  from  that  of  the  main  transmitter,  is  optional 
with  the  licensee.  However,  when  it  is  necessary  to  operate  the  auxiliary 
transmitter  beyond  two  calendar  days,  a  modulation  monitor  shall  be  installed 
and  operated  at  the  auxiliary  transmitter.  The  monitor  (if  taken  from  the 
main  transmitter)  shall  be  reinstalled  at  the  main  transmitter  immediately 
upon  resumption  of  operation  of  the  main  transmitter. 

In  all  cases  where  the  auxiliary  transmitter  and  the  main  transmitter  have 
the  same  location,  the  same  frequency  and  modulation  monitors  may  be  used 
for  monitoring  both  transmitters,  provided  they  are  so  arranged  as  to  be  readily 
switched  from  one  transmitter,  to  the  other. 


13.  *  REQUIREMENTS  FOR  TYPE  APPROVAL  OF  TRANSMITTERS 

Section  3.254  of  the  Rules  and  Section  8  of  these  Standards  concern  the 
design,  construction  and  technical  operation  of  FM  broadcast  station  equipment. 
In  order  to  facilitate  the  filing  of  and  action  on  applications  for  construction 
permits  specifying  equipment  of  standard  manufacture,  the  Commission  will 
approve,  as  complying  with  the  technical  requirements,  such  equipment  by 
type,  subject  to  the  following  conditions  and  in  accordance  with  the  following 
procedure : 

A.  Approval  of  equipment  by  the  Commission  is  only  to  the  effect  that  inso- 
far as  can  be  determined  from  the  data  supplied,  the  equipment  complies  with 
the  current  requirements  of  good  engineering  practice  and  the  current  technical 
Rules  and  Regulations  of  the  Commission.  The  approval  may  be  withdrawn 
upon  subsequent  inspection  or  operation  showing  the  equipment  is  not  as 
represented  or  does  not  comply  with  the  technical  Rules  and  Regulations  of  the 
Commission  and  the  requirements  of  good  engineering  practice. 

B.  Such  approval  shall  not  be  construed  to  mean  that  the  equipment  will  be 
satisfactory  as  the  state  of  the  art  progresses  and/or  as  the  Rules  and  Regula- 
tions of  the  Commission  may  be  changed  as  deemed  advisable. 

C.  Applicants  specifying  equipment  of  approved  manufacture  need  not  sub- 
mit detailed  descriptions  and  diagrams  where  the  correct  type  number  is 
specified  provided  that  the  equipment  proposed  is  identical  with  that  approved. 

D.  In  passing  on  equipment,  no  consideration  is  given  by  the  Commission 
to  patent  rights. 

E.  For  approval  of  FM  broadcast  transmitters,  manufacturers  shall  submit 
FCC  Form  319  completed  with  respect  to  all  pertinent  sections  (two  sworn 
copies).  In  addition  or  included  therein  shall  be  the  data  set  forth  below,  all 
of  which  shall  be  verified  before  a  notary  public.** 

(1)  Photographs  or  drawings,  or  any  other  evidence  that  construction  is 
in  accordance  with  the  requirements  of  good  engineering  practice. 

(2)  Data  and  curves  showing  overall  audio  frequency  response  from  50  to 
15,000  cycles  for  approximately  25,  50  and  100  percent  modulation.  Measure- 
ments shall  be  made  on  at  least  the  following  modulation  frequencies:  50, 
100,  400,  5000,  10,000  and  15,000  cycles.  This  shall  be  plotted  below  a  standard 
75  microsecond  pre-emphasis  curve  (see  Figure  3). 

(3)  Data  on  audio  frequency  harmonics  for  25,  50  and  100  percent  modula- 
tion for  the  fundamental  frequencies  of  50,  100,  400,  1000  and  5000  cycles. 
Data  on  audio  frequency  harmonics  for  100  percent  modulation  for  fundamental 
frequencies  of  10,000  and  15,000  cycles.  Measurements  shall  include  harmonics 
to  30,000  cycles.  (Measurements  at  10,000  and  15,000  cycles  at  25  and  50 
percent  modulation  are  not  practical  at  this  time,  due  to  the  de-emphasis  in 
the  measuring  equipment.) 

(4)  Carrier  hum  and  extraneous  noise  (AM  and  FM)  generated  within 
the  equipment  and  measured  as  the  level  below  100  percent  modulation. 

(5)  Means  of  varying  output  power  to  compensate  for  power  supply 
voltage  variations. 

(6)  Data  and  curves  on  mean  frequency  stability  for  variations  in  ambient 
temperatures  over  the  ranges  encountered  in  practice. 

(7)  Data  and  curves  on  frequency  stability  for  variations  in  power  supply 
voltage  from  85  to  115  percent  normal. 

(8)  Net  sale  price. 

F.  In  case  any  manufacturer  decides  to  produce  a  100  kw  transmitter 
and  submit  data  on  it  for  approval,  or  any  power  rating  not  listed  as  standard 
he  shall  give  notice  to  the  Commission  which  will  release  by  public  notice 
the  manufacturer's  name  and  the  standard  power  rating  of  the  transmitter  to 
be  produced  at  least  six  months  prior  to  the  delivery  date  or  completion  of 
such  transmitter. 

BROADCASTING    •    Broadcast  Advertising 


14.  *  REQUIREMENTS  FOR  TYPE  APPROVAL  OF  FREQUENCY  MONITORS 

Section  3.252  of  the  Rules  requires  each  FM  broadcast  station  to  have  in 
operation,  at  the  transmitter,  an  approved  frequency  monitor  independent  of 
the  frequency  control  of  the  transmitter.  The  frequency  monitor  shall  be  ap- 
proved by  the  Commission  and  shall  have  a  stability  and  accuracy  of  at  least 
one-half  (±  1000  cycles)  of  the  permitted  frequency  deviation  of  the  FM  broad- 
cast station.  Visual  indication  of  the  operating  frequency  shall  be  provided. 

A.  General  Requirements 

In  general  a  frequency  monitor  for  FM  broadcast  stations  requires  a  stable 
source  of  radio  frequency  energy  whose  frequency  is  accurately  known  and  a 
means  of  comparing  the  transmitter  center  frequency  with  this  stable  source. 
The  visual  indicator  is  calibrated  to  indicate  the  deviation  of  the  transmitter 
center  frequency  from  the  frequency  assigned. 

Approval  of  a  frequency  monitor  for  FM  broadcast  stations  will  be  con- 
sidered on  the  basis  of  data  submitted  by  the  manufacturer.  Any  manufacturer 
desiring  to  submit  a  monitor  for  approval  shall  supply  the  Commission  with  full 
details  (two  sworn  copies). 

In  approving  a  frequency  monitor  based  on  these  tests  and  specifications,  the 
Commission  merely  recognizes  that  the  type  of  monitor  has  the  inherent 
capability  of  functioning  in  compliance  with  Section  3.252,  if  properly  con- 
structed, maintained  and  operated.  The  Commission  accepts  no  responsibility 
beyond  this  and  further  realizes  that  monitors  may  have  a  limited  range  over 
which  the  visual  indicator  will  determine  deviations.  Accordingly,  it  may  be 
necessary  that  adjunct  equipment  be  used  to  determine  major  deviations. 

No  change  whatsoever  will  be  permitted  in  the  monitors  sold  under  approval 
number  issued  by  the  Commission  except  when  the  licensee  or  the  manufacturer 
is  specifically  authorized  to  make  such  changes.  When  it  is  desired  to  make 
any  change,  either  mechanical  or  electrical,  the  details  shall  be  submitted 
to  the  Commission  for  its  consideration. 

Approval  is  given  subject  to  withdrawal  if  the  unit  proves  defective  in  service 
and  cannot  be  relied  upon  under  usual  conditions  of  maintenance  and  opera- 
tion encountered  in  the  average  FM  broadcast  station.  Withdrawal  of  approval 
means  that  no  further  units  may  be  installed  by  FM  broadcast  stations  for  the 
purpose  of  complying  with  Section  3.252 ;  however,  this  will  not  affect  units 
already  sold  unless  it  is  found  that  there  has  been  an  unauthorized  change  in 
design  or  construction  or  that  the  material  or  workmanship  is  defective. 

B.  General  Specifications. 

The  general  specifications  that  frequency  monitors  shall  meet  before  they 
will  be  approved  by  the  Commission  are  as  follows :  ** 

(1)  The  unit  shall  have  an  accuracy  of  at  least  ±  1000  cycles  under  ordinary 
conditions  (temperature,  humidity,  power  supply  variations  and  other  conditions 
which  may  affect  its  accuracy)  encountered  in  FM  broadcast  stations  through- 
out the  United  States  for  any  channel  within  the  FM  broadcast  band. 

(2)  The  range  of  the  indicating  device  shall  be  at  least  from  2000  cycles 
below  to  2000  cycles  above  the  assigned  center  frequency. 

(3)  The  scale  of  the  indicating  device  shall  be  so  calibrated  as  to  be  ac- 
curately read  within  at  least  100  cycles. 

(4)  Means  shall  be  provided  for  adjustment  of  the  monitor  indication  to 
agree  with  an  external  standard. 

(5)  The  monitor  shall  be  capable  of  continuous  operation  and  its  circuit 
shall  be  such  as  to  permit  continuous  monitoring  of  the  transmitter  center 
frequency. 

(6)  Operation  of  the  monitor  shall  have  no  deleterious  effect  on  the  opera- 
tion of  the  transmitter  or  the  signal  emitted  therefrom. 

C.  Tests  to  be  made  for  approval  of  FM  broadcast  frequency  monitors. 

The  manufacturer  of  a  monitor  shall  submit  data  on  the  following  at  the 
time  of  requesting  approval: 

(1)  Constancy  of  oscillator  frequency,  as  measured  several  times  in  one 
month. 

(2)  Constancy  of  oscillator  frequency  when  subjected  to  vibration  tests 
which  would  correspond  to  the  treatment  received  in  shipping,  handling  and 
installing  the  instrument. 

(3)  Accuracy  of  readings  of  the  frequency  deviation  instrument. 

(4)  Functioning  of  frequency  adjustment  device. 

(5)  Effects  on  frequency  and  readings,  of  the  changing  of  tubes,  of  voltage 
variations,  and  of  variations  of  room  temperature  through  a  range  not  to  ex- 
ceed 10°  to  40°  C. 

(6)  Response  of  indicating  instrument  to  small  changes  of  frequency. 

(7)  General  information  on  the  effect  of  tilting  or  tipping  or  other  tests 
to  determine  ability  of  equipment  to  withstand  shipment. 

Various  other  tests  may  be  made  or  required,  such  as  effects  of  variation  of 
input  from  the  transmitter  depending  upon  the  character  of  the  apparatus. 

Tests  shall  be  conducted  in  such  a  manner  as  to  approximate  actual  operating 
conditions  as  nearly  as  possible.  The  equipment  under  test  shall  be  operated 
on  any  channel  in  the  FM  broadcast  band. 


15.  *  REQUIREMENTS  FOR  TYPE  APPROVAL  OF  MODULATION  MONITORS 

Section  3.253  requires  each  FM  broadcast  station  to  have  an  approved  modu- 
lation monitor  in  operation  at  the  transmitter.  This  monitor  may  or  may  not 
be  a  part  of  the  FM  broadcast  frequency  monitor.  Approval  of  a  modulation 
monitor  for  FM  broadcast  stations  will  be  considered  on  the  basis  of  data 
submitted  by  the  manufacturer.  Any  manufacturer  desiring  to  submit  a  monitor 
for  approval  shall  supply  the  Commisssion  with  full  details  (two  sworn  copies \. 
The  specifications  that  the  modulation  monitor  shall  meet  before  it  will  be 
approved  by  the  Commission  are  as  follows :  ** 

A.  A  device  for  setting  the  transmitter  input  to  the  modulation  monitor. 

B.  A  modulation  peak  indicating  device  that  can  be  set  at  any  predetermined 
value  from  50  to  120  percent  modulation  (±  75  kc  swing  is  defined  as  100 
percent  modulation)  and  for  either  positive  or  negative  swings  (i.e.,  either  above 
or  below  transmitter  center  frequency). 

C.  An  indicator  using  a  meter  having  the  characteristics  and  scale  of  a 
standard  VU  meter.  A  switch  shall  be  provided  so  this  meter  will  read  either 
positive  or  negative  swings.  The  accuracy  of  reading  of  percentage  of  modula- 


1  See  Appendix  3  of  Part  I  of  the  Rules  and  Regulations  for  addresses  of  Field  Officea 
•  Tentative  Standard.  1 
•*  In  connection  with  its  type  approval  of  FM  equipment,  the  Commission  may  send 
a  representative  to  observe  tests  made  of  such  equipment  by  the  manufacturer. 

(Continued  on  page  36) 

October  1,  1945    •    Page  35 


Standards  of  Engineering  Practice 

(Continued  from  page  35) 

tion  shall  be  within  ±  5  percent  modulation  percentage  at  any  percentage 
of  modulation  up  to  100  percent  modulation. 
D.  The  frequency  characteristic  curve  shall  not  depart  from  a  straight 


line  more  than  ±  %  db  from  50  to  15,000  cycles.  Distortion  shail  be  kept  to 
a  minimum. 

E.  The  monitor  shall  not  absorb  appreciable  power  from  the  transmitter. 

F.  Operation  of  the  monitor  shall  have  no  deleterious  effect  on  the  operation 
of  the  transmitter. 

G.  General  design,  construction  and  operation  shall  be  in  accordance  with 
good  engineering  practice. 


ANTENNA  HEIGHT  IN  FEET 
FIGURE  I 


POWER 
RADIATED 


topoapoo  pj 


GROUND  WAVE  SIGNAL  RANGE  FOR  FM  BROADCASTING 

9flmc,  <r-5xlO~'Vm.u.,  £-15,    RECEIVING  ANTENNA  HEIGHT  30  FEET 
FOR  HORIZONTAL,  (AND  APPROX.  FOR  VERTICAL)  POLARIZATION 


83911 


Figure  2 


Page  36    •    October  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


16.  APPROVED  TRANSMITTERS. t 

17.  Approved  Frequency  Monitors.! 

18.  Approved  Modulation  Monitors.! 

19.  FM  Broadcast  Application  Forms. 

FCC  Form  No.  314 — Application  for  Consent  to  Assignment  of  Radio  Broad- 
cast Station  Construction  Permit  of  License  (See  Rules  Section  3.223). 

FCC  Form  No.  315 — Application  for  Consent  to  Transfer  of  Control  of  Cor- 
poration Holding  Construction  Permit  or  Station  License.  (See  Rules  Section 

FCC  Form  No.  316 — Inventory  of  Station  Property  to  be  submitted  with 
Forms  FCC  No.  314  and  315. 

FCC  Form  No.  319 — Application  for  New  FM  Broadcast  Station  Construction 
Permit. 

FCC  Form  No.  320 — Application  for  FM  Broadcast  Station  License. 


FCC  Form  No.  322 — Application  for  Construction  Permit,  Modification  of 
Construction  Permit,  or  Modification  of  License  for  an  existing  FM  Broadcast 
Station. 

FCC  Form  No.  328 — Income  Statement  to  be  submitted  with  Forms  FCC 
No.  314  and  315. 

FCC  Form  No.  340 — Application  for  New  Noncommercial  Educational 
Broadcast  Station  Construction  Permit. 

FCC  Form  No.  701 —  Application  for  Additional  Time  to  Construct  Radio 
Station. 

Additional  forms  and  revisions  of  the  above  forms  are  being  prepared.  The 
appropriate  forms  to  be  employed  may  be  obtained  from  the  Commission  upon 
request. 

rill  be  issued  from  time  to  time  for  incorporation  in 


600  K>00 
CYCLES  PER 
FIGURE  3 


2000 
SECOND 


10000  1500) 


COPIES  OF  THIS  SUPPLEMENT  CONTAINING  TEXT  OF  FCC  STANDARDS  OF  GOOD  ENGINEERING 
PRACTICE  CONCERNING  FM  BROADCAST  STATIONS,  MAY  BE  OBTAINED  FROM  BROADCASTING 
MAGAZINE,  870  NATIONAL  PRESS  BLDG.,  WASHINGTON  4,  D.  C. 


Including  mailing  costs,  25c  each. 


BROADCASTING    •    Broadcast  Advertising 


October  1,  1945    •    Page  37 


BROADCASTING  MAGAZINE  INDEX  ON  FM  IN  1945 


Damm  Scotches  FMBI-NAB  Mer- 
ger Report  Jan.  1   p.  67 

FCC  Allocations  Proposals  Jan. 
16   ■  p.  13 

4  AM,  5  FM  Applications  Filed 
Jan.  16   p.  28 

Final  FM,  Video  Applications  in 
March  Jan.  22  p.  16 

Allocation  Argument  Set  Feb.  28 
Jan.  29   p.  15 

FM  Shift  May  Cost  75  Million 
Jan.  29   p.  16 

RTPB,  FMBI  Seek  Counter-Allo- 
cation Feb.  5   p.  15 

Nationwide  FM  Tests  Feb.  5  p.  64 

FCC  Open  Minded  on  FM,  Video 
Feb.  12   P-  15 

Added  Allocation  Data  Invited  by 
FCC  Feb.  19   p.  70 

FM  Allocation  to  Feature  Hearing 
Feb.  26   p.  13 

Secret  Propagation  Conference  Set 
March  5   p.  13 

FCC  May  Announce  All  Allocations 
by  May  1  March  12   p.  15 

Shifting  of  FM  Upward  Seen 
March  19  P-  18 

Scripps  Plans  FM,  Video  Opera- 
tions March  19   p.  42 

■Clear  Channel  Parley  May  Alter 
Radio  April  9   p.  15 

Two  AM,  Five  TV,  23  FM  Per- 

:    mits  Asked  April  9  p.  32 

Combining  FM,  Video  Would  Be 

!    Difficult  April  23   p.  20 

FCC  Moves  Toward  Final  Alloca- 
tion April  30   p.  16 

FM,  Video  Separate  Services,  Says 
Porter  April  30   p.  58 

Prospects  Dim  for  Allocations  by 
Mid-May  May  7   p.  34 

Allocations  Are  Unlikely  for  Fort- 
night May  14   p.  17 

FCC  Allocates;  FM  Undecided 
May  21   p.  13 

FCC  Sees  FM  as  Major  Service 
May  28   p.  17 

TBA,  FMBI  Demand  Quick  Alloca- 
tion June  4   p.  16 

AM,  Tele,  7  FM  CPs  Sought  June 
11  p.  80 

JJew  FM  Proposal  Hearing  Set 
June  18  p.  16 

FCC  to  Process  2,000  Applications 
Next  Year  June  25  p.  18 

FCC  Allocates  88-106  mc  Band  to 
FM  July  2   p.  13 

Industry — FCC  Engineers  Disagree 
j|  on  Data  July  2   p.  14 

Capital  FM  Outlet  Bought  by 
D  'Post'  July  2   p.  20 

Text    of   FM    Allocations  Order 

\\  July  2   p.  64 

Industry  Supporting  Decision  on 

FM  July  9   p.  18 

Allocations  Procedure  Outlined 
I  July  9   p.  34 

Page  38    •    October  1,  1945 


Three  Types  of  FM  Stations  Pro- 
posed July  16   p.  18 

Support  of  FM  Market  Plan  Urged 
July  16   p.  18 

U.  S.  Aid  in  Converting  FM  Pro- 
posed July  23   p.  18 

Proposed  FM  Rules  Declared  In- 
adequate July  23   p.  18 

Broadcasters  to  Fight  for  FM 
Rights  July  30   p.  17 

Airborne  Relays  Seen  for  Video 
and  FM  Aug.  6   p.  15 


Broadcasters  See  FM  Replacing 
AM  Aug.  6   p.  16 

TV-FM  Airborne  Relays  Confirmed 
Aug.  13   p.  17 

New  Radio  Construction  Begins 
Oct.  7  Aug.  13   p.  18 

Great  Construction  Expansion 
Planned  Aug.  20  p.  20 

FMBI  Refers  NAB  Merger  to 
Board  Aug.  20   p.  32 

FM  Moving  to  88-106  mc  Aug.  27 
p.  15 


Millions  of  Sets  to  Boost  Radio 
Audience  Aug.  27   p.  16 

FCC  Proposed  FM  Rules  Summary 
Aug.  27   p.  18 

RMA  Asks  Action  on  FM  Band 
Sept.  3   p.  20 

FM  Applicants  Must  File  Data  by 
Oct.  7  Sept.  10   p.  15 

FCC  Settles  FM  Allocations  and 
Rules  Sept.  17   p.  15 

List  of  Pending  FM  Applicants 
Sept.  17   p.  40 


PROFESSIONAL  DIRECTORY 


Jansky  &.  Bailey 

An  Organization  of 
Qualified  Radio  Engineer! 
DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Prcu  Bid*.,  Waah.,  D.  C 


GEORGE  C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


MAY,  BOND  &  ROTHROCK 

CONSULTING  RADIO  ENGINEERS 

★     ★  ★ 
Nat'l  Press  Bldg.  Wash.  4,  D.  C. 
District  7362      •      Glebe  568© 


HERBERT  L.WILSON 

and  associates 
>    Consulting  radio  Engineers 
am  fm  television  facsihiu 

1018  Vermont  Ave..  N.W*,  Washington  5,0.0. 

~  .NATIONAL  7ISI  - 


GOMER  L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfletd  9089 

College  Park,  Md. 


McNARY  &  WRATHALL 

CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.       Dl.  12W 

Washington,  D.  C 


Radio  Engineering  Consultants  v 
Frequency  Monitoring 

Commercial  Radio  Equip.  Co. 

e  International  Building.  Washington,  D.  O. 
e  321  E.  Gregory  Boulevard,  Kansas  City,  Mo. 
e  Cross  Roads  of  the  World,  Hollywood,  Call' 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 

Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      e      District  8215 
Washington  4,  D.  C. 


Tel.  Bridgeport  7-2465 

(fat*  U/.  Kay 

Consulting  Radio  Engineer 
Hilltop  Drive  Strafford,  Conn. 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE  B.  McKEY 
ROBERT  C.  SHAW" 


CONSULTING 
RADIO  ENGINEERS 


1108  16th  Street  N.  W.  Suite 
Washington,  D.  C. 


PAUL  60DLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.  N.  J. 

MO 2-7859  


RING  8C  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 
Munsey  Bldg.  *  Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washington  3,  D.  C 
Decatur  1234 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  I4th  St.  N.W.          ME.  4477 
Washington,  D.  C. 


WORTH  IN  GTON  C.  LENT 
Consulting  Engineers 

INTERNATIONAL  BLDG.  WASH..  O.  O 
1319  F  STREET  N.  W.        DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 
Trianele  4*00 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE-MICHIGAN  4151 


BROADCASTING    •    Broadcast  Advertising 


McLaughlin's  MANOR  HOUSE 
COFFEE  CHOSE... 


.  .  .  WMAQ  at  6=30  PM 


ill  080  watts 

Represent^  <>«  **BC  SPOT  SALES 


In  1943  McLaughlin's  Manor  House  Coffee  com- 
pleted plans  for  a  15  minute  radio  program.  They 
wanted  to  reach  the  vast  Chicago  market,  the  na- 
tion's 2nd  largest,  where  2,855,700  families  spend 
over  $3,500,000,000  annually. 

They  checked  station  coverages,  time  availabil- 
ities and  then  chose — WMAQ,  the  Chicago  station 
most  people  listen  to  most.  Manor  House  Coffee 
has  been  on  the  air  continually  over  WMAQ  ever 
since.  Their  current  program,  "The  Manor 
House  Party,"  is  heard  Monday  thru  Friday  at 
6:30  PM. 

WMAQ — morning,  noon  and  night — reaches  the 
people  who  listen  and  buy.  Information  concern- 
ing time  availabilities  furnished  upon  request. 


The  Chicago  station  most  people  listen  to,  most 

670  ON  YOUR  DIAL 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  4$ 


Touchdown  in  the  First  Quarter  Oat  Aspects  To  - , 

THIS  WEEK  marks  radio's  silver  anniversary. 

All  week  long  the  event  stirs  nostalgic  memories.  Hark  back  to  the  cat's  whisk- 
ers and  the  carbon  mikes,  to  Graham  McNamee  and  the  Kansas  City  Night  Hawks, 
or  Lambdin  Kay's  WSB  which  "covers  Dixie  like  the  dew." 

The  "Remember  When"  assignment  is  covered  elsewhere  in  this  issue,  in  large 
measure  dedicated  to  radio's  first  quarter- century.  There  are  lots  of  familiar  faces 
still  around,  because  radio  is  a  "young  man's  game,"  they  still  say.  Not  too  young 
when  you  thumb  through  the  picture  morgue  or  back  issues.  An  NAB  convention 
banquet  picture  hits  you.  Plenty  of  fellows  you  know,  but  lots  of  others  who  have 
passed  on  to  Radio's  Valhalla.  There's  much  to  recall— and  foresee— as  radio  en- 
ters its  second  generation  by  the  calen 


-FM  and  TV  and 


dar.  It's  also  on  the  threshold  of  a  sec- 
ond technological  generation.  It  was 
plain  broadcasting  before,  in  that  little 
band  between  550  and 
1600  kc.  Now  that  old, 
basic   service   has  be- 
come AM.   It  is  that 
service  which  enjoys  a 
birthday.  There's  a  new 
family  now  of  alpha- 
betical combinations 
denoting  aborning  services- 
( still  the  sleeper)  FAX. 

National  Radio  Week  is  a  wonderful  tribute 
to  a  fine  art.  Nice  things  are  being  said  about 
broadcasters  and  broadcasting  and  the  contri- 
bution made  to  mankind.  Last  week  they  were 
hurling  brickbats  in  some  quarters,  and  they'll 
hurl  them  again  next  week. 

But  that's  all  part  of  the  game.  Broadcast- 
ers are  taking  this  breather  in  good  grace. 
By  candle-light,  they're  trying  to  figure  that 
second  generation,  and  how  they  can  cope  with 
the  many  imponderables  ahead.  Meanwhile  the 
operation  must  continue  rendering  the  best 
service  extant,  hour  for  hour. 

Fellows  who  have  been  through  that  radio 
mill  realize,  however,  that  there's  never  any- 
thing new  in  radio.  In  those  earlier  days,  when 
radio  was  a  "passing  fad"  like  the  miniature 
golf  course,  few  people  made  passes  at  radio 
for  tribute.  There  wasn't  any  money  in  it. 
Most  people  seemed  to  be  in  it  for  fun,  as  a 
sort  of  hobby. 

A  few  dollars  began  to  trickle  in.  ASCAP 
hove  onto  the  scene.  On  the  one  hand  perform- 
ing artists  did  their  darndest  to  get  their 
records  on  the  air.  On  the  other,  they  tried  to 
create  a  property  right  in  their  renditions  and 
collect  royalties.  Then  came  Jimmy  Petrillo 
and  IBEW  and  AFRA  and  CIO.  In  1933,  or 
thereabouts,  the  organized  educators  put  on  a 
battle  for  a  "fixed  percentage"  of  radio  assign- 
ments (AM,  of  course)  for  nonprofit  opera- 
tions. In  1945  the  CIO  Political  Action  Com- 
mittee (or  maybe  it's  the  National  Citizens 
I  Chapter  of  same)  wants  only  25%  of  the  FM 
facilities  to  go  to  established  broadcasters,  be- 
cause all  they  did  was  to  create  the  business, 
take  the  early  red  ink  and  the  gamble. 

In  1928  there  was  radio's  first  reallocation. 
The  old  Radio  Commission  held  hearings  three 
and  four  deep.  In  1945,  the  FCC  is  in  the 
throes  of  hearings  on  allocations,  with  some 
1400  applications  of  all  descriptions  stacked 
up.  There  won't  be  hearing  rooms  enough  in 
Washington  to  handle  them. 

Maybe  there  is  something  new,  after  all. 
Whereas  ASCAP  and  some  of  the  others  didn't 
move  in  on  standard  broadcasting  until  the 
balance   sheet   changed   from   red   to  black, 


Petrillo's  starting  in  on  FM  while  it's  an  em- 
byro.  That's  the  fight  now. 

What's  ahead?  The  chips  are  bigger.  Tele- 
vision is  a  new  dimension.  So  every  union  in 
any  wise  identified  with 
the  motion  picture  in- 
dustry, the  theatre  and 
the  radio  are  moving 
in.  Sessions  aplenty 
have  been  held  as  to 
how  to  divide  up  the 
field  and  the  spoils. 
There'll  be  a  hopeless  maze  of  jurisdictional 
disputes,  with  those  who  would  establish  a  new 
art  in  the  middle.  Add  to  musicians,  performers, 
announcers,  platter  turners,  copyright  owners, 
writers,  such  skilled  artisans  as  stagehands, 
cameramen,  projectionists,  puppeteers,  ward- 
robe mistresses,  carpenters,  and  others,  and 
you  get  a  conception  of  the  problem.  Even  now, 
no  live  music  is  on  TV  because  Petrillo  is  still 
pondering;  still  trying  to  make  up  his  mind 
how  many  standbys  there  should  be  and 
whether  the'  fellow  who  delivers  the  film  to 
the  projection  room  should  be  an  oboe  player 
or  just  an  arranger. 

Too  horrendous  to  mention,  all  this? 
When  the  chips  are  down,  you'll  find  broad- 
casters, first  generation  and  second  alike,  in 
there  giving  everything  they've  got  to  bring 
that  listener-looker  more  than  he  expected,  free 
of  charge,  by  the  American  Plan.  There'll  be 
gripes  and  battles  and  bruises,  but  the  public 
won't  get  hurt. 

The  broadcaster  views  his  work  not  as  a 
trade,  but  an  assignment — a  mission  that  en- 
tails risk,  sweat  and  travail  and  talent. 

If  radio  did  nothing  else,  it  carved  for  itself 
a  tradition  in  its  first  quarter-century.  It  will 
carry  through  for  the  second  and  future  gen- 
erations as  the  Fifth  Estate. 


Ear  Burner 


JIMMY  Petrillo's  ears  must  have  burned  when 
he  heard  President  Truman's  speech  last  Tues- 
day night  explaining  his  new  wages-prices 
policy. 

About  mid-way  in  that  epochal  address,  the 
Chief  Executive  commented: 

Excessive  demands  would  deny  to  indus- 
try reasonable  profits  to  which  it  is  en- 
titled and  which  are  necessary  to  stimulate 
an  expansion  of  production.  We  must  not 
kill  the  goose  which  lays  the  golden  egg. 

Apply  that  paragraph  to  the  AFM  ulti- 
matum on  FM,  to  Petrillo's  adamance  on  tele- 
vision and  to  his  past  aggressions  and  arroga- 
tions. 

We  don't  know  that  the  President  had  AFM 
per  se  in  mind.  But  the  shoe  seems  to  fit. 


LET'S  SEE  ...  it  started  with  Dr.  Frank 
Conrad.  Or  with  Lee  deForest.  Or  it  started 
with  Marconi.  Or  with  the  aborgines  in  the 
jungle-lands,  beating  out  chainbreaks  on  tom- 
toms. Who  cares  how  it  started? 

Well,  we  all  do. 

And  we  care  how  it  ends,  too. 

It  started  in  laboratories,  where  men  made 
moth  wings  thunder  like  B-29  motors. 

It  started  in  storerooms,  against  a  backdrop 
of  black  velvet  curtains. 

It  fed  on  genius;  and  then  on  daring;  and 
then  on  more  genius;  and  on  courage  and  tal- 
ent. But  always  on  genius. 

It  found  root  in  man's  constant  desire  to  ex- 
cel, and  even  strengthened  during  travail  .  .  . 
during  poverty  .  .  .  and  reconstruction  .  .  .  and 
war. 

It  elected  presidents.  Yes,  elected  them. 
It  served  in  disaster. 

It  found  laughter  for  the  sad  and  tears  for 
the  joyous;  it  became  a  voice  in  the  conscious- 
ness of  over  one  hundred  million  people. 

It  became  their  friend. 

In  sickness,  in  health — their  friend. 

It  shouted  of  commerce — "Abstract  Crys- 
tals will  not  obstruct.  And  now,  a  tuneful  lit- 
tle earful  from  Nellie  Splaveen  on  her  git- 
tar." 

It  learned — oh,  many  things.  That  good 
taste  is  not  created  by  a  mouthwash  alone. 
That  the  frequencies  belong  to  the  people  and 
the  frequency  with  which  it  is  stressed  belongs 
to  the  FCC.  That  the  most  esthetic  and  sensi- 
tive among  us,  our  musicians,  can  wail  as  dis- 
cordantly as  banshees.  That  motors  don't  turn] 
tables;  violinists  do.  That  the  old  phrase, 
"Music  hath  power  to  sooth  the  savage  breast" 
was  overwritten.  "Music  hath  power".  Period, 
brother.  •  I 

It  learned  about  audiences.  "What's  your 
Crossley?  What's  your  Hooper?  Have  you  had] 
a  field  measurement  test  lately?"  It  learnedW 
that  none  of  this  made  a  difference  to  th^t  in-ffl 
articulate  mass,  those  devoted  and  deserving! 
disciples — the  audience.  The  audience  kept  oil 
going  to  market.  The  listener  kept  on  listening!  otbex 

It  learned  about  Congress.  "In  the  public!  "ott 
interest,  convenience  and  necessity  .  .  ."  What 
Gilbert  &  Sullivan  could  do  with  that.  "Is 
controversial  or  is  it  just  commercial,  dum  dJp^ 
de  .  .  .  and  what  about  its  necessitteeee!" 

It  learned  about  the  public.  All  comment|ci6| 
to  the  contrary  notwithstanding,  it  learned-  j), 
through  trial,  error  and  notable  jousts  witl  ° 
the  gentlemen  of  the  FCC— that  the  publi1^ 

(Continued  on  page  5U) 


Page  52    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertisin 


THEY  FINISHED  THEIR  JOB-LET'S  FINISH  OURS 


mm 


Mrs.  Fred  Vinson,  wife  of  the  Secretary  of  the  Treasury,  prepares  to  christen  the 
"S.  S.  Victory  Loan"  at  its  launching  in  Portland  Oct.  6  —  another  event  chalked  up 
in  KOIN's  log  of  War  Bond  events.  Lending  moral  support  to  the  christener  are 
(left  to  right) :  E.  C.  Sammons,  State  Chairman  Oregon  War  Finance  Committee;  Ted 
Gamble,  National  Director  War  Finance  Division,  U.  S.  Treasury,  and  A.  R.  Nieman, 
Asst.  Gen.  Mgr.  Kaiser-Swan  Island  Shipyard — all  KOIN  Million  Dollar  Club  members. 


BUT  FIRST  CAME  THE  WARM-UP  ...for  the  VICTORY  LOAN! 
Because  of  its  national  leadership  in  previous  drives,  Oregon  was  chosen 
as  host  to  800  War  Bond  leaders  who  came  from  nine  Western  states  to  plan 
for  the  Victory  Loan.  KOIN  was  privileged  to  take  part  in  these  meetings. 
The  station's  unique  War  Bond  series  THE  KOIN  MILLION  DOLLAR 
CLUB  was  selected  as  the  climax  of  the  testimonial  dinner  in  honor  of 
Portland's  Ted  Gamble,  National  Director  War  Finance  Division,  U.S. 
Treasury.  The  broadcast  of  the  launching  of  "S.S*.  VICTORY  LOAN" 
gave  added  impetus  to  KOIN's  pre-drive  activities. 


AN  INFORMED  COMMUNITY  IS  A  VITAL,  SPIRITED  COMMUNITY 


PORTLAND 
OREGON 


FREE  &  PETERS,  Inc. 

NATIONAL  REPRESENTATIVES 


From  Oregon,  Washington,  California,  Idaho  and  five 
>ther  Western  states  came  hundreds  of  War  Bond 
vorkers  to  "fire  up  the  boilers"  for  the  Victory  Loan 
md  to  honor,  at  the  dinner  shown  here,  the  nation's  War 
3ond  chieftain,  Ted  Gamble.  Highlight  was  a  colorful 
>erformance  by  the  KOIN  Million  Dollar  Club  cast 
'above),  featuring  The  Duncan  Singers  directed  by 
Chester  R.  Duncan ;  the  KOIN  Orchestra  conducted  by 
Owen  Dunning,  and  individual  personalities  of  the 
eries  which  consistently,  week  after  week,  brings  the 
nessage  of  War  Finance  to  the  people  of  the  Northwest. 


JROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  53 


PRODDCTIOnffi 


Respects 


WITH  A  WOMAN'S 
PROGRAM  THAT  HAS 
GENERAL  APPEAL. 


Good  cook  or  sportswoman  . 
young  mother  or  spinster  .  . 
Nancy's  daily  program  holds 
them   all.  And  even  men! 

BUT,  THIS  IS  THE  i/$i/AL 
STORV  FOR  WRC 
/%yr  CONTINUOUSLY 
SINCE  1923  


RC 

REPRESENTED  BY  NBC  SPOT  SALES 

Washington 


(Continued  from  page  52) 

was  interesting,  convenient  and 
necessary  (and  maybe  that's  what 
the  boys  meant). 

And  it  learned  about  war.  That 
its  echoing  voice  could  muster  men, 
for  guns  and  lathes;  could  drain 
blood,  for  lives;  could  collect  treas- 
ure, for  the  battle. 

It  learned  all  this  not  too  sud- 
denly— for  it  remembered  the  cata- 
clysm at  the  polls  once  upon  a  time 
when  a  man  said,  "My  friends.  .  ." 

It  learned,  too,  of  world  affairs, 
of  its  neighbors,  and  the  neigh- 
bors' neighbors. 

It  brought  to  the  people  a  modest 
a,nd  sincere  Missouri  farmer  and 
its  voice  was  his  as  he  caught  the 
spinning  helm  of  a  great  ship  and 
put  her  on  course.  It  has  learned 
kindness.  And  enterprise.  And  the 
great  truth  that  in  this  age  of  a 
destructive  force  born  in  the  same 
crucible  of  electronics  that  was  its 
cradle,  men  must  be  fellowmen. 

All  this  in  only  twenty-five  years? 
It  is  an  era.  It  is  an  age.  An  eon. 

It  is  the  beginning. 

Fade  it  gently  to  background. 
Segue  to  tomorrow. 

Our  respects  to  —  AMERICAN 
BROADCASTING. 


Chambers 


TWO  NAVY  ENGINEER 
ARE  TO  OPEN  OFFICE 

TWO  widely  known  engineers  who 
have  served  as  commanders  in  the 
Navy  will  open  a  consulting  office 
about  Dec.  1  in  Washington.  They 
are  Comdr.  Jos- 
eph A.  Chambers, 
USNR,  now  on 
terminal  leave, 
and  Comdr.  Mil- 
lard M.  Garrison, 
USNR,  still  on 
duty. 

Both  men 
served  in  the  Ra- 
dio &  Electronics 
Section,  Bureau 
of  Aeronautics, 
since  1942,  Comdr.  Chambers  be- 
ing called  to  active  duty  in  January 
that  year  and  Comdr.  Garrison  a 
few  months  later.  Before  entering 
the  service  Comdr.  Chambers  was 
a  member  of  the  firm  of  McNary 
&  Chambers,  Washington.  Comdr. 
Garrison  was  a  senior  engineer 
with  Jansky  &  Bailey,  Washington. 

From  1927-36  Mr.  Chambers 
was  with  WLW-WSAI  Cincinnati, 
where  he  became  chief  engineer. 
He  supervised  design  and  installa- 
tion of  the  WLW  500-kw  trans- 
mitter, which  went  on  the  air  in 
May  1934  and  remained  the  most 
powerful  in  the  country  until. 
March  1939,  when  the  FCC  refused  ^ 
to  renew  its  experimental  license. 
Mr.  Chambers  left  the  Crosley  or- 
ganization in  1936  to  join  James  C. 
McNary  in  the  consulting  field. 

The  new  firm,  Chambers  &  Gar- 
rison, will  have  offices  at  1519 
Connecticut  Ave.  Comdr.  Chambers 
will  be  retired  on  Dec.  8  and 
Comdr.  Garrison  will  leave  the 
service  on  Dec.  15. 


EDMUND  B.  (Tiny)  RTJFFNER  has 
resigned  as  commercial  program 
sales  manager  of  WOR  New  York  to 
devote  full  time  to  post  as  m.c.  of  "The 
Better  Half",  husband-wife  quiz  show 
set  to  go  on  WOR  six  afternoon  half- 
hours  weekly  in  addition  to  present 
Thursday  10-10:30  p.m.  spot.  Show  will 
probably  go  into  4-4:30  p.m.  period. 
MORRIS  SHEELER,  formefly  with 
WWRL  Woodside,  Long  Island,  is  new 
announcer  with  WSSV  Petersburg,  Va. 
HENRY  ADDISON,  new  to  radio,  also 
has  been  added  to  WSSV  announcing 
staff.  MARY  SMITH  CARROLL  is  new 
WSSV  continuity  editor.  She  formerly 
was  with  WFVA  Fredericksburg,  Va. 
WILLIAM  J.  KASS,  recently  a  lieuten- 
ant in  the  Army  and  previously  a  script 
writer  for  WBBM  Chicago  and  WNEW 


Allan  also  has  a  book  on  television 
script  writing  almost  ready  for  publi- 
cation. 

KENNETH  SYDNESS,  known  in  radio 
as  Ken  Kennedy  and  program  director 
of  WDAY  Fargo,  N.  D.,  is  father  of  a 
girl. 

S/SGT.  MURRAY  ARNOLD,  former 
program  director  of  WIP  Philadelphia, 
is  en  route  from  ETO,  where  he  has 
been  stationed  for  some  three  years. 
F.  M.  (Jim)  RANDOLPH,  in  radio  for 
12  years  and  formerly  account  execu- 
tive for  KVOO  Tulsa,  has  been  appoint- 
ed program  director  for  the  station.  He 
succeeds  ALLAN  PAGE  who  shifts  to 
KOMA  Oklahoma  City.  Randolph  joined 
KVOO  in  1939  as  continuity  editor. 
TOM  DeVORE,  for  11  years  in  charge 
of    continuity    and     production  for 


PROGRAM  DIRECTORS  OF  CBS  stations  in  Ohio  were  guests  of  WGAR  Cleveland 
in  late  October  at  a  two-day  session,  the  first  of  its  kind,  which  they  decided  to 
make  an  annual  event.  Shown  (1  to  r)  are  Gene  Trace,  WKBN  Youngstown; 
Harold  Hageman,  WADC  Akron;  Lester  Spencer,  WHIO  Dayton;  Dave  Baylor, 
WGAR;  Robert  Kennett,  CBS  program  relations;  Joel  Stovall,  WKRC  Cincinnati; 
Geer  Parkinson,  WBNS  Columbus.  Program  policies  and  ideas  were  discussed. 


New  York,  in  addition  to  agency  and 
freelance  work,  joins  the  CBS  program 
writing  division  Nov.  5,  succeeding 
FAYETTE  KRUM,  now  with  Compton 
Adv.,  New  York. 

JIM  McMILLAN,  'freelance  announcer 
with  WBAL  Baltimore,  has  been  added 
to  staff  of  WORD  Spartanburg,  S.  C. 
as  early  morning  disc  jockey.  HAL 
SHAW,  WORD  program  director  and 
ex-drama  professor,  is  substituting  as 
dramatic  director  at  Converse  College. 
E.  A.  JOHNSON,  formerly  with  KXEL 
Waterloo,  la.,  has  been  named  con- 
tinuity editor  of  WCAR  Pontiac,  Mich. 
HERBERT  JOHNSON,  former  infantry 
lieutenant  in  the  Army,  is  now  on  an- 
nouncing staff  of  WMAZ  Macon,  Ga. 
He  formerly  had  been  with  WCOV 
Montgomery,  Ala. 

FRED  VON  HOFEN,  staff  announcer  at 
KEVR  Seattle,  Wash.,  on  Oct.  26  mar- 
ried Marilyn  McEachren  of  Seattle. 
DON  PORTER,  disc  jockey  at  KEVR 
Seattle,  is  father  of  a  girl. 
LT.  COMDR.  A.  KEITH  MORROW, 
Canadian  Navy  liaison  officer  at  Port 
of  Boston  in  1944-45,  has  joined  CBC 
agricultural  staff.  Before  the  war  he  was 
agricultural  program  director  of  CFCY 
Charlottetown,  P.E.I.,  for  three  years. 
G.  IRA  STEWART,  discharged  after  two 
and  a  half  years  in  Canadian  Navy  as 
leading  telegrapher  on  a  corvette,  has 
returned  to  CFCY  Charlottetown,  P.E.I., 
as  sound  effects  engineer  and  an- 
nouncer. 

XAVIER  CUGAT,  musical  director, 
leaves  NBC  "Rudy  Vallee  Show"  at  com- 
pletion of  contract  in  December  to  take 
a  program  of  his  own. 

KEITH  PALMER,  formerly  with  WQXR 
and  WMCA  New  York,  has  joined  the 
announcing  staff  of  WLIB  New  York. 

TED  BROWN,  released  from  AAF  and 
formerly  with  WSLS  Roanoke,  Va.,  has 
joined  the  announcing  staff  of  WOR 
New  York. 

JEFF  SMITH,  a  production  supervisor 
of  WOR  New  York,  is  the  father  of  a 
girl. 

CORP.  CHUCK  THOMPSON,  former  an- 
nouncer of  WIBG  Philadelphia  before 
entering  the  Army,  is  father  of  a  girl. 
DOUG  ALLAN,  conductor  of  video  pro- 
gram "Thrills  and  Chills  from  Every- 
where" on  WABD  New  York,  has  writ- 
ten a  book  based  on  the  series,  "Gam- 
blers with  Fate",  published  Oct.  29  by 
Robert  M.  McBride  &  Co.,  New  York. 


WBNS  Columbus,  O.,  is  new  continuity 
editor  for  KVOO.  WALTER  TEASE,  for- 
mer announcer  at  KRLD  Dallas,  is  now 
with  KVOO. 

VIRGINIA  McGLYNN  has  been  named 
assistant   to    JANICE    O'CONNELL,  in 

charge  of  the  literary  clearance  and  new 
program  ideas  department  of  CBS. 

EDDIE  COLLINS,  announcer  at  WTOL 
Toledo,  and  Sylvia  Shure  of  Toledo, 
were  married  Oct.  28. 

RUSS  PERRY,  released  from  the  Navy, 
has  returned  to  WTOL  Toledo  as  chief 
announcer. 

MARIS  MADERIA  is  new  record  li- 
brarian of  WIP  Philadelphia. 

ROGER  PATRICK,  former  announcer 
of  WGN  Chicago,  shifts  to  KECA  Holly- 
wood. 

CHET    LAUCK    and    NORRIS  GOFF 

(Lum  'n'  Abner),  of  four-weekly  Amer- 
ican series,  are  starred  in  RKO-Pathe 
film,  "Partners  in  Time",  now  in  pro- 
duction. 

LT.  KURT  UNKELBACK,  former  script 
writer  at  WTIC  Hartford,  Conn.,  now 
chief  of  radio  for  public  relations  office 
of    American   Forces    headquarters  in 

(Continued  on  page  56) 


GOT  A  JOB  TO  DO 


Idaho's  Most  Powerful  Stati 


Page  54    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising  |,0 


x 


Wing  ^iect    ^  to  3  P-^ 


WESTINGHOUSE  RADIO  STATIONS  Inc 


WOWO    •    WBZ    •    WBZA    •    KDK  A    •    K  EX    •  KYW 

REPRESENTED  NATIONALLY  BY  NBC  SPOT  SALES — EXCEPT  KEX 
KEX   REPRESENTED    NATIONALLY  BY  PAUL  H.  RAYMER  CO. 


SROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  55 


M.  M.  COLE 

FINEST 

TRANSCRIPTION 

LIBRARY 


AMERICAN 
FOLK  MUSIC 


M,  M.  COLE 

Transcription  Library 

823  SO.  WABASH  AVE. 
CHICAGO  5,  ILLINOIS 

Page  56    •    November  5,  1945 


Mr.  Gove 


PRODUCTIOnffi 


{Continued  from  page  54) 

western  Pacific,  recently  aired  interview 
with  Japanese  general  Yamashlta  from 
a  cell  in  the  death  row  of  New  Bilibid 
Prison  in  the  Philippines. 

LT.  CARL  DOZER,  home  on  terminal 
leave  from  the  Army,  Is  to  return  to 
WCAE  Pittsburgh  as  announcer-sales- 
man. He  goes  on  Inactive  service  status 
Nov.  26. 

ELLIOTT  V.  GOVE,  on  terminal  leave 
as  captain  in  Army,  returns  to  WSYR 
Syracuse  as  an- 
nouncer, post  he 
had  been  assigned 
in  1939.  One  of  first 
staff  members  to 
leave  for  service,  he 
was  sent  to  CBI  in 
1942  following  re- 
ceipt of  second  lieu- 
tenant commission 
1  n  Quartermaster 
Corps. 

EDDIE  CANTOR, 
sponsored  by  Bris- 
tol-Myers Co.  on 
NBC,  and  FRANK 
SINATRA,  spon- 
sored by  P.  Loril- 
lard  Co.  on  CBS,  have  received  letters 
of  appreciation  from  the  Women's  Ra- 
dio Committee,  New  York,  commending 
Cantor  for  his  project  of  providing  all 
disabled  veterans  in  hospitals  with 
Christmas  gifts  and  Sinatra  for  his  ac- 
tive efforts  to  promote  tolerance  and 
understanding  among  the  youth  of  the 
country  towards  all  races  and  creeds. 

LEONARD  SUES,  musical  director  of 
NBC  "Time  to  Smile  Show",  has  been 
signed  to  five  year  contract  In  that 
capacity. 

ELLIS  LIND,  chief  announcer  of  KYA 
San  Francisco,  is  father  of  a  girl. 

CHARLES  CALVERT,  producer  of 
KMPC  Hollywood,  has  been  named  de- 
partment head.  JOHN  FRANK,  at  one 
time  production  manager  of  Russell  C. 
Connor  Adv.,  Chicago,  has  joined 
KMPC  production  staff. 

THOMAS  CASSIDY,  announcer  of 
KFAC  Los  Angeles,  is  father  of  a  girl. 

VIRGINIA  MANN,  formerly  in  the  ra- 
dio department  of  J.  M.  Mathes  Inc., 
New  York,  and  previously  copy  chief 
of  WPDQ  Jacksonville,  Fla.,  has  joined 
the  script  department  of  WHN  New 
York. 

PAT  WHITE,  chief  announcer  of  KTSA 
San   Antonio,   has  been   promoted  to 
production     m  a  n- 
ager. 

JIM  WILLARD, 

conductor  of  chil- 
dren's program  on 
WXBG  Philadelphia, 
Nov.  10  Is  to  marry 
Elsie   M.  Thatcher. 

LT.  ROY  NEAL, 
chief  announcer  of 
WIBG  Philadelphia 
before  entering  the 
armed  forces,  is  be- 
ing transferred  from 
Augsberg,  Germany, 
to  new  post  as  man- 

aSer  of  an  APN  sta" 
Mr.  White  tlon  ln  Europe. 

RUTH  L.  TANKSLEY,  formerly  with 
WFTL  Ft.  Lauderdale,  Fla.,  is  new  copy 
chief  of  WGBS  Miami  program  depart- 
ment. EUGENE  REILLY,  released  from 
AAF,  is  now  continuity  editor  for 
WGBS.  TED  MAXWELL,  former  agency 
man  and  Navy  veteran,  and  JOHN  J. 
JORDAN,  formerly  with  KOMO  Seattle 
and  KMPC  Hollywood,  have  been  added 
to  WGBS  announcing  staff. 

GENE  RUBESSA,  discharged  from  AAF 
as  lieutenant  bombardier,  has  returned 
to  WNEW  New  York  as  a  staff  an- 
nouncer, position  he  held  before  en- 
tering the  service  two  and  a  half  years 
ago. 

MAC  REYNOLDS,  former  publicity 
manager  of  CJBC  Toronto,  has  been 
appointed  to  the  CBC  Toronto  produc- 
tion staff  as  assistant  to  ANDREW 
ALLAN,  supervisor  of  drama. 

MARY  LOUISE  WILSON  has  left  WOL 
Washington  to  become  continuity  di- 
rector of  WINX  Washington. 

W.  PENDLETON  BROWN  has  shifted 
from  announcing  staff  of  WERC  Erie. 
Pa.,  to  WTAG  Worcester,  Mass.  JANE 


Allied  Arts  J$ 


IN  DEAL  involving  approximately 
$400,000  Allied  Record  Mfg.  Co., 
pioneer  Hollywood  transcription  man- 
ufacturer, has  been  sold  to  Key  Labora- 
tories Inc.,  North  Hollywood,  Cal. 
LOUIS  I.  GOLDBERG,  founder  and 
owner,  has  been  retained  as  consulting 
engineer.  Key  Labs,  in  the  past  pri- 
marily has  been  setting  up  recording 
plants  as  package  deals  for  independent 
record  manufacturers.  Firm  is  taking 
over  Allied  Record  Mfg.  Co.  business 
and  personnel  intact,  retaining  EU- 
GENE BEDELL  and  JOSEPH  ELLISON 
as  operational  heads.  Deal  includes  two 
buildings  at  1041  N.  Las  Palmas  and 
1120  N.  Citrus,  housing  17  record  presses 
set  up,  with  10  more  ready  for  produc- 
tion, rolling  mills  and  matrix  depart- 
ment. Key  Labs,  also  has  acquired  con- 
tracts with  government  and  various  ra- 
dio stations  for  transcriptions,  as  well 
as  those  with  commercial  popular  re- 
cording firms.  Annual  business  is  esti- 
mated at  $1,500,000  gross. 
HERBERT  G.  ARCADIUS  has  been 
named  district  manager  of  radio  phono- 
graph sales,  Meissner  Mfg.  Division, 
Maguire  Industries  Inc.,  Chicago.  For 
12  years  he  was  with  Lyon  &  Healy. 
EDWARD  MANNING,  former  assistant 
advertising  manager  for  Decca  Records, 
succeeds  WESLEY  EDSON  as  head  of 
public  relations  and  sales  promotion  for 
the  syndicated  radio  shows  and  wired 
music  of  World  Broadcasting  System, 
a  Decca  subsidiary. 

T.  RODNEY  SHEARER,  vice-president, 
A.  C.  Nielsen  Co.,  Chicago,  is  to  speak 
Nov.  6  before  the  Advertising  Managers 
Club  of  Chicago.  His  discussion  is  "The 
Operation  and  Uses  of  Nielsen's  Radio 
Index". 

DOROTHY  BEHRENS,  in  charge  of 
publishing  all  reports  for  C.  E.  Hooper 
Inc.,  Is  in  Roosevelt  Hospital,  New 
York,  convalescing  from  a  minor  oper- 
ation. 

C.  E.  HOOPER,  president  of  C.  E. 
Hooper  Inc.,  gave  a  slide  film  presenta- 
tion on  the  latest  and  coincidental 
television  measurement  of  radio  audi- 
ences to  Chicago  network  executives 
November  1  following  an  address  be- 
fore the  Radio  Management  Club  of 
Chicago  the  previous  day.  On  Novem- 
ber 7  he  will  address  a  meeting  of  New 
York  broadcasters  and  agency  clients. 
CLIFF  MCDONALD,  executive  of  Four- 
Star  Record  Co.,  and  FRANZ  GREEN 
of  Bard  Music  Co.,  have  been  elected 
secretary  and  treasurer,  respectively,  of 


AYER,  formerly  with  WLAW  Lawrence, 
Mass.,  is  new  member  of  WTAG  script 
writing  staff. 

ELIOT  KUNIN,  WAAB  Worcester,  Mass., 
announcer,  has  returned  to  the  station 
following  release  from  the  Army. 
GEORGE  BALL,  formerly  with  WCAE 
Pittsburgh;  ROBERT  STEWART,  pre- 
viously with  CBS  information  depart- 
ment; ROBERT  LEWIS,  released  from 
the  Army,  and  DICK  SMITH,  formerly 
with  WHYN  Holyoke,  Mass.,  are  new 
announcers  with  WBRY  Waterbury, 
Conn. 

CARLTON  FREDERICKS,  food  com- 
mentator on  WHN  New  York,  has  been 
named  executive  director  of  the  Insti- 
tute of  Nutrition  Research. 
GORDON  ROBINSON,  announcer  of 
CFCH  North  Bay,  Ont.,  and  WILMA 
FRICKER,  control  operator  of  CFCH. 
were  married. 

T.    J.    WARNER,    recently  discharged 
from  the  Canadian  Army  as  major,  has 
joined  the  announcing  staff  of  CJKL 
Kirkland  Lake,  Ont.  Before  joining  the 
Army  in  1939  he  was  with  CKCO  Ot- 
tawa and  CFRC  Kingston. 
BOB   d'ESTERRE,  recently  discharged 
from  the  Canadian  Army  and  formerly 
of  CKGB  Timmins,  is  now  librarian  of 
CJKL  Kirkland  Lake,  Ont. 
NEIL  TRACEY,  formerly  of  CKRC  Win- 
nipeg; CKPR  Fort  Williams,  and  CKMO 
Vancouver,  has  Joined  the  announcing 
staff  of  CKGB  Timmins,  Ont. 
DIANA  BARRYMORE,  dramatic  actress 
and  daughter  of  the  late  John  Barry- 
more,  has  been  added  to  cast  of  CBS 
"Jack  Carson  Show". 
PINKY  LEE,  comedian,  has  been  added 
to  weekly  NBC  "Rudy  Vallee  Show", 


Pacific  Coast  Record  Mfgrs.  Assn., 
newly  formed  Los  Angeles  organization. 
JACK  SAYERS,  West  Coast  manager  of 
Audience  Research  Inc.,  is  father  of  a 
girl. 

C.  H.  PFENNIGER,  with  Muzak  Corp. 
since  1944,  has  been  appointed  New 
York  director  of  sales.  Previously  he 
was  sales  manager  of  E.  H.  Scott  Radio 
Labs,  eastern  branch  studio  and  offices. 
He  was  radio  technician  and  instructor 
of  electro-physics  and  electronics  in 
Marines. 

S.  D.  CARTER,  who  recently  resigned 
as  southeastern  regional  sales  manager 
for  The  Crosley  Corp.,  Cincinnati,  has 
been  named  president  of  Southern 
Wholesalers  Inc.,  Jackson,  Miss.,  Cros- 
ley distributor  in  that  area. 
LT.  COL.  C.  G.  DUY  Jr.,  with  AAF 
since  1942  and  previously  with  Westing- 
house  Electric  Corp.,  has  been  ap- 
pointed advertising  and  sales  promo- 
tion manager  of  Proctor  Electric  Co., 
Philadelphia. 

RICHARD  MORROS,  with  release  from 
Army,  has  been  named  vice-president 
in  charge  of  recording  and  talent  for 
American  Recording  Artists,'  Beverly 
Hills,  Cal.  (record  mfgr.).  BORRIS 
MORROS,  president,  who  is  devoting 
full  time  to  film  production,  may  re- 
sign exeoutive  duties  with  recording 
firm,  remaining  as  board  of  directors 
chairman. 

ARTHUR  SCHWARTZ,  vice-president, 
secretary  and  treasurer  of  Olympic 
Record  Corp.,  West  Coast  subsidiary  of 
Musicraft  Record  Co.,  New  York  (record 
mfgr.),  has  received  release  from  those 
duties  and  signed  for  transferral  of 
stock.  He  will  continue  his  music  pub- 
lishing activities. 


Moore  Elected  to  Head 
RWG    Eastern  Region 

RADIO  WRITERS  GUILD,  east- 
ern region,  elected  Sam  Moore  as 
its  national  president  Oct.  30  in 
New  York.  Election  of  the  national 
president  must  be  confirmed  by  one 
other  regional  division.  Both  Mid- 
western and  Western  regions  will 
hold  elections  sometime  this  week, 
however,  and  it  is  almost  certain 
that  Moore  will  be  the  national 
president. 

Peter  Lyon  was  elected  vice- 
president  of  the  RWG  eastern  di- 
vision. Five  council  members 
elected  are:  Erik  Barnouw,  Robert 
Newman,  Jerry  Devine,  Robert  Col- 
well  and  Priscilla  Kent. 

Five  alternate  council  members 
are:  Elaine  Carrington,  Julina 
Funt,  Doris  Halman,  Lynn  Stone 
and  Robert  Arthur.  Four  repre- 
sentatives also  were  elected  from 
the  eastern  region  to  serve  on  the 
council  of  the  Authors  League  of 
America.  They  are  Clifford  Golds 
smith,  Robert  Newman,  Kenneth 
Webb  and  Erik  Barnouw. 


AFRA  Antics 

CHICAGO'S  leading  radio  person- 
alities will  be  at  an  "autograph 
bar"  November  10,  in  the  Grand 
Ballroom  of  the  Stevens  Hotel, 
Chicago,  for  the  eighth  annual 
AFRA  Antics,  sponsored  by  the 
American  Federation  of  Radio 
Artists.  Performers  include  casts 
of  Grand  Hotel,  First  Nighter. 
Backstage  Wife,  Breakfast  Club 
Quiz  Kids,  Lonely  Women,  Ma  Per- 
kins, and  other  Chicago  programs. 

BROADCASTING    •    Broadcast  Advertising 


"Sometimes  1  wish  you'd  listen 
to  something  besides  WBZ." 


"Sometimes  I  wish  you'd  listen 
to  something  besides  WCSH." 


"Sometimes  I  wish  you'd  listen 
to  something  besides  W JAR." 


"Sometimes  1  wish  you'd  listen 
to  something  besides  WLBZ." 


"Sometimes  1  wish  you'd  listen  to  something  besides  NERN. 


New  Englanders'  top-rated  purchasing  power  naturally  goes 
hand  in  hand  with  NERN's  top-rated  program  power. 

Of  the  nation's  retailed  goods,  8%  flows  into  New  England 
homes,  and  in  96%  of  these  homes  NERN  is  a  member  of  the 
family  circle. 

The  reasons  for  NERN's  popularity  are  obvious.  All  NERN 
stations  are  NBC  affiliates,  carrying  the  big  NBC  shows  as  well 
as  carefully  planned  local  programs.  And  NERN  transmits  with 
several  times  the  power  of  any  other  combination  here. 

Advertisers  pay  only  $292  for  a  daytime  quarter-hour,  with  no 
line  charges  and  free  studio  facilities  in  Boston,  Hartford  or  New 
York.  When  you  buy  NERN,  you  buy  a  network. 


BROADCASTING    •    Broadcast  Advertisin g 


November  5,  1945    •    Page  57 


Pid  m 

PROMOT\OH? 


THERE'S  A  STATION 
in 

ROCKFORD,  ILLINOIS 

THAT'LL  REALLY  GO 
TO  TOWN  FOR 

Ifou! 


TT'RANK  KEMP,  rormer  head  time- 
_F  buyer  of  Compton  Adv.,  New  York, 
has  been  appointed  media  supervisor 
on  Procter  &  Gamble  Co.  accounts,  re- 
placing MURRAY  CARPENTER  Who  is 
leaving  the  agency  Dec.  1  to  assume  new 
duties  as  vice-president  and  general 
manager  of  a  new  station  in  Portland, 
Me.,  of  which  he  is  part  owner.  BILL 
MAILLEFERT,  recently  returned  to  the 
agency  after  two  years  with  the  Army 
transport  service,  succeeds  Kemp  as 
head  timebuyer. 

DON  WARNER,  released  from  Marine 
Corps  as  captain,  has  joined  BBDO  San 
Francisco  as  account  executive.  Prior 
to  service  he  was  with  agency's  Buf- 
falo office.  RUSSELL  D.  McCORD,  for- 
mer president  of  McCord  Co.,  Min- 
neapolis agency,  also  has  joined  BBDO 
San  Francisco  staff. 

PICARD  ADV.,  New  York,  has  added 
four  persons  to  its  copy  staff:  ERNEST 
BRIDGE,  formerly  with  Oakite  Prod- 
ucts Corp.,  New  York;  NICHOLAS 
NOBLE,  formerly  with  Atherton  &  Cur- 
rier; RICHARD  BEVAN,  recently  dis- 
charged from  AAF,  and  LILLIAN 
STORK,  formerly  with  Gotham  Adv. 
Co. 

G.  E.  FIRPO,  former  production  man- 
ager of  Export  Adv.  Agency,  New  York, 
has  been  appointed  manager.  WILLIAM 
HIRSHFELD,  recently  discharged  from 
the  Navy  as  lieutenant,  has  joined 
agency  as  production  manager. 
UNITED  AGENCY,  Portland,  has  estab- 
lished new  recording  department  under 
charge  of  W.  A.  SAWYER  to  handle 
cutting  of  transcriptions  and  packag- 
ing in  addition  to  planning  and  pro- 
duction services.  Agency,  headed  by 
LINTON  J.  SAWYER,  also  has  estab- 
lished new  research  and  statistical  de- 
partment to  report  listening  trends  in 
West  Coast  area. 

GAIL  WRIGHT,  formerly  on  the  pub- 
licity staff  of  Tayton  Co.,  is  now  with 
John  Freiburg  &  Co.,  Los  Angeles,  as 
account  executive  for  Zuni  Nail  Polish 
and  Seal  Cote.  BESS  LYMAN,  former 
publicity  director  of  WINN  Louisville, 
has  been  named  by  Freiburg  as  pub- 
licity director  for  Gallo  Wine  account 
handled  by  agency. 

ELLIOTT  E.  POTTER,  recently  a  lieu- 
tenant commander  in  the  Navy  and 
previously  with  Campbell-Ewald  Co. 
and  D.  P.  Brother  &  Co.,  Detroit,  has 
joined  Young  &  Rubicam,  Hollywood, 
in  charge  of  advertising  service  on 
agency's  West  Coast  accounts  served 
by  Hollywood  office. 

PAUL  V.  LUTZ,  account  manager  of 
Maxon  Inc.,  who  supervises  advertising 
for  the  specialty  division,  electronics 
department,  General  Electric  Co.,  has 
moved  his  headquarters  from  New  York 
to  Syracuse. 

H.  SHERMAN  ADV.  ASSOC.  have  opened 
offices  in  Philadelphia  at  1507  Real  Es- 
tate Trust  Bldg.  HERBERT  SHERMAN 
and  EDWARD  CLARK  head  agency. 
ADVERTISING  &  SALES  COUNCIL, 
Los  Angeles  agency,  has  changed  name 
to  John  Freiburg  &  Co. 

GEORGE  M.  WOLFE  Jr.,  former  direc- 
tor of  advertising  and  industrial  sales 
promotion  for  Buffalo  (N.  Y.)  Electro- 
Chemical  Co.  and  more  recently  de- 
velopment engineer  with  Goodyear  Tire 
&  Rubber  Co.,  has  joined  Little  &  Co.. 
Los  Angeles  agency,  as  account  execu- 
tive. 

DONALD  G.  GILL,  recently  discharged 
from  the  Navy  as  lieutenant  com- 
mander after  four  years  service  and 
former  advertising  and  sales  promotion 
manager  of  National  Refining  Co., 
Cleveland,  has  joined  Duane  Jones  Co.. 
New  York,  in  an  executive  capacity. 
JOHN  D.  UPTON,  recently  released 
from  the  Army,  has  rejoined  the  serv- 
ice department  of  N.  W.  Ayer  &  Son, 
New  York. 

F.  STANLEY  NEWBERY  Jr.,  former 
vice-president  and  director  of  market- 
ing and  research  at  Ruthrauff  &  Ryan 
and  recently  discharged  from  AAF,  has 
joined  McCann-Erlckson,  New  York,  as 
account  executive. 

WALTER  McCREERY,  partner  in  firm 
of  Smith,  Bull  &  McCreery,  Hollywood 
agency,  is  in  Chicago  supervising  local 
advertising  for  Shipstad  &  Johnson 
Ice  Follies  of  1945  which  opened  in  that 


city  Nov.  3.  MEL  ROACH,  production 
manager  of  the  agency,  is  in  New  York 
on  client  business. 

HOMER  SMITH,  formerly  with  N.  W. 
Ayer  &  Son,  Philadelphia,  has  joined 
Wesley  Assoc.,  New  York,  as  director 
of  copy. 

S.  BEN  T.  GIVAUDAN  Jr.,  recently  dis- 
charged from  the  Army,  has  rejoined 
Van  Dolen,  Givaudan  &  Masseck,  New 
York,  as  account  executive. 
IRA  RUDIN,  former  advertising  man- 
ager of  Joan  Kenley  Corp.,  and  re- 
cently discharged  from  the  Army  after 
four  years  service,  has  joined  Sterling 
Adv.  Agency,  New  York,  as  assistant 
account  executive. 

DOROTHY  DORAN,  assistant  to  WAU- 
HILLAU  LA  HAY,  radio  publicity  di- 
rector at  N.  W.  Ayer  &  Son,  New  York, 
left  Nov.  1  for  Hollywood  to  assist 
JEAN  McFARLAND,  West  Coast  radio 
publicity  head  for  company. 

DAL  WILLIAMS,  formerly  of  KECA 
Hollywood,  has  joined  radio  department 
of  The  Mayers  Co.,  Los  Angeles  agency, 
as  announcer-producer  and  is  assigned 
to  nightly  three-hour  "Firestone  News- 
Ical  Time"  on  KFVD  Los  Angeles. 

WILLIAM  A.  BLEES,  for  three  years 
vice-president  and  manager  of  West 
Coast  operations  for  Young  &  Rubicam, 
has  resigned  that  post  to  join  Consoli- 
dated Vultee  Aircraft  Corp.  as  vice- 
president  in  charge  of  sales  with  head- 
quarters in  San  Diego. 

RICHARD  A.  CULLINAN,  released  from 
the  armed  forces,  has  returned  to  Al- 
bert Frank-Guenther  Law,  New  York, 
as  account  executive. 

DONALD  I.  BALL,  for  many  years  exec- 
utive assistant  in  the  CBS  editing  and 
copyright  department,  has  resigned  to 
join  Neff-Rogow,  New  York. 

GROVER  H.  LOGAN,  formerly  of  Newell 
Emmett  Co.,  is  new  member  of  the 
copy  staff  of  Hazard  Adv.  Co.,  New 
York. 

ROBIN  E.  DOAN,  former  assistant  to 
director  of  OWI  domestic  branch, 
Washington,  D.  C,  and  prior  to  that 
public  relations  director  of  Denver 
(Col.)  National  Bank,  has  joined  Erwin, 
Wasey  &  Co.,  San  Francisco  staff. 
WILLIAM  MERRITT,  timebuyer  of 
Dean  Simmons  Adv.,  Hollywood  agen- 
cy, and  Louise  Neale  were  married  in 
that  city  on  Oct.  28. 

LT.  GERALD  C.  HOGAN,  who  left  Ped- 
lar &  Ryan,  New  York  radio  depart- 
ment in  early  1941  to  become  Navy  car- 
rier plane  pilot,  returns  to  agency  to- 
day for  media  department  post. 
MRS.  LYMAN  JOHNSON,  formerly 
Betty  Buckler  and  until  recently  Holly- 
wood office  manager  and  producer  of 
Benton  &  Bowles,  is  the  mother  of  a 
boy. 

LOU  FULTON  has  been  assigned  Holly- 
wood producer  of  L.  W.  Ramsey  Co.  on 
NBC  "Fitch  Bandwagon"  with  broad- 
cast of  Nov.  4.  He  replaces  CECIL  UN- 
DERWOOD, resigned. 

JOE  LEIGHTON  of  Hollywood  pub- 
licity staff  of  Young  &  Rubicam,  has 
been  named  publicity  director  on  West 
Coast  for  J.  Walter  Thompson  Co.,  suc- 
ceeding MAXINE  SMITH,  resigned. 
BROWN  BALTE,  released  from  Army 
Service  Forces  as  major  after  three 
years  service,  has  returned  to  Benton 
&  Bowles,  New  York,  as  account  execu- 
tive. 

ROBERT  HOLLEY  &  Co.,  New  York, 
has  been  organized  as  successor  to  Rob- 
ert Holley  Assoc.  ROBERT  HOLLEY  re- 
mains as  president  and  SAUL  S.  SIL- 
VERMAN, recently  released  from  the 
armed  services,  becomes  vice-president. 
Offices  of  the  firm  remain  in  the  RKO 
Bldg.,  New  York. 

F.  PERRY  SCHOFIELD,  released  from 
the  Navy  after  four  years  active  duty, 
has  Joined  Ruthrauff  &  Ryan,  New 
York,  in  an  executive  capacity. 

MARION  PARHAM,  former  timebuyer 
with  Erwin,  Wasey  &  Co.  and  prior  to 
that  with  Free  &  Peters,  New  York,  has 
joined  Kenyon  &  Eckhardt,  New  York, 
as  spot  timebuyer  succeeding  KATH- 
RYN  McCANN,  resigned. 


MEETING  midnight  plane  bearing 
Boris  Karloff  (1)  in  Chicago  are  Jane 
Stockdale  of  Chicago  radio  department 
of  Ruthrauff  &  Ryan  and  Bill  Koblen- 
zer,  in  charge  of  radio  for  Music  Corp. 
of  America,  Chicago.  Mr.  Karloff  ap- 
peared for  guest  star  role  in  "Those 
Websters",  sponsored  by  Quaker  Oats 
Co.  on  CBS,  Friday  8:30  p.m.  (CST). 


KAY  ROBIN,  former  account  executive 
of  Kelso  Norman  Adv.,  San  Francisco, 
has  established  her  own  agency  at  617 
Montgomery  St.,  San  Francisco. 
VERNON  L.  CARY,  former  continuity 
director  of  KIT  Yakima,  Wash.,  has 
joined  Vance  Shelmar  Agency,  Yakima, 
as  account  executive. 
VIRGINIA  LEE  DODGE,  former  writer- 
producer  of  American,  Chicago,  has 
joined  copy  staff  of  Pacific  Coast  Adv. 
Co.,  San  Francisco. 

BOB  CAREY,  former  Chicago  manager 
of  John  M.  Shaheen  &  Co.,  publicity 
and  public  relations  firm,  has  resigned 
tc  become  account  executive  with  Bur- 
ton Browne  Inc.,  Chicago. 
LES  H.  FORMAN,  in  charge  of  radio 
publicity  and  promotion  for  Chicago 
office  of  Kenyon  &  Eckhardt,  resigned 
effective  Oct.  31.  Future  publicity  and 
promotion  for  agency  will  be  handled 
by  New  York  office. 

R.  H.  EATON,  former  professor  of  ac- 
counting at  U.  of  North  Dakota,  has 
been  appointed  controller  of  Henri, 
Hurst  &  McDonald,  Chicago.  D.  D. 
ANDERSEN  continues  as  assistant  sec- 
retary and  assistant  treasurer. 
MAC  G.  COLLINS,  former  account  exec- 
utive with  Foote,  Cone  &  Belding,  New 
York,  has  been  appointed  advertising 
manager  and  assistant  to  the  vice- 
president  of  traffic  of  the  New  York 
Central  System. 


KOWH  Joins  Associated 

KOWH  Omaha  on  Nov.  1  joined 
Associated  Broadcasting  Co.  as  a 
basic  station,  bringing  the  total 
affiliates  of  Associated  to  21. 
KOWH  operates  on  660  kc  on  500 
w  and  is  affiliated  with  the  World 
Publishing  Co.,  owners  of  the 
Omaha  World  Herald. 


Awards  Chairman 

DR.  JOHN  PEATMAN  of  the  Col- 
lege of  the  City  of  New  York  will 
again  serve  as  chairman  of  the 
committee  on  National  Radio 
Awards  to  be  announced  in  connec- 
tion with  the  College's  second  an- 
nual conference  on  radio  and  busi- 
ness. Committee  will  include  editors 
of  radio,  advertising  and  entertain- 
ment trade  papers. 


Don't  Miss  It! 

•  25th  ANNIVERSARY 
LUNCHEON 

SPONSORED  BY 
CHICAGO  RADIO 
MANAGEMENT  CLUB 
12  NOON,  NOVEMBER  6 
HOTEL  MORRISON 
TERRACE  ROOM 
$2.50  PER  PLATE 


Page  58    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


Time  Buyers! 


XXX , 


"ale 


ON 


WEAF  New  York 

WBZ  &  WBZA  Boston,  Springfield 

WGY  Schenectady 

KYW  Philadelphia 

WRC  Washington 

KDKA  Pittsburgh 

WTAM  Cleveland 

WOWO  Ft.  Wayne 

WMAQ  Chicago 

KOA  Denver 

KPO  San  Francisco 


F0£  HELP 


SNOWED  UNDER  trying  to  find  available  radio  time  for  advertisers 
who  want  to  jump  in  on  the  ground  floor?  Whistle  for  "Spot"  to  come 
to  your  rescue  as  he  has  for  many  a  perplexed  time  buyer.  Maybe  he 
won't  uncover  the  exact  time  you  had  in  mind — NBC  spot  time  is  in 
big  demand — but  chances  are  sizable  that  he'll  recommend  something 
mighty  certain  to  do  a  hangup  sales  job  for  sponsors. 

Call  on  "Spot"  for  help  today  in  locating  suitable  time  for  you  on 
one  or  all  of  NBC's  11  major  stations  .  .  .  stations  which  talk  to  55% 
of  the  nation's  families  whose  buying  power  is  34.2%  higher  than  the 
national  average  .  .  .  stations  which  SELL  the  country's  biggest  audi- 
ence in  the  richest  peacetime  market. 


NBCSP  T  SALES 


New  York,  Circle  7-8300  .  .  .  Chicago,  Superior  8300  .  .  .  San  Francisco,  Graystone  8700 
Washington,  Republic  4000  .  .  .  Cleveland,  Cherry  0942  .  .  .  Hollywood,  Hollywood  6161 
Denver,  Maine  621 1  ...  Boston,  Hancock  4261 


TECHniCHLp^ 


PEOPLE  AND  MORE  PEOPLE  •  Latest 
population  estimate  for  Southern 
California  (and  a  large  portion  of 
KFI's  Primary  Area)  was  five  mil- 
lion. This  figure  was  for  Jan.  1, 
1945,  and  represents  an  increase 
of  28%  over  '40.  We'll  grant  you 
that  not  all  of  these  new  residents 
will  remain  nor  will  all  those  re- 
maining be  hot  prospects  for  every 
seller's  product.  But  one  thing  is 
sure,  this  will  be  a  better  market 
for  food  lines  these  many  years 
to  come.  And  that  word  food 
should  bring  to  mind  KFI's  top 
salesman  for  grocery  products  — 
ART  BAKER!  This  gentleman 
with  the  friendly  voice  is  about  to 
complete  his  seventh  year  on  KFI 
with  the  ART  BAKER  NOTE- 
BOOK which  is  paramount  among 
local  participating  programs.  ART 
has  always  done  an  outstanding  job 
with  his  food  accounts  and  his  files 
contain  a  list  of  testimonials  as 
long  as  the  Browns  in  the  phone 
directory.  In  fact,  ART  BAKER 
NOTEBOOK  now  accepts  grocery 
product  participations  exclusively 
and  his  Hooper  is  a  knockout  in 
daytime  ratings.  If  the  NOTE- 
BOOK is  filled  when  you  call,  keep 
watching.  You'll  never  regret  the 
day  that  you  get  on  his  program! 


HOBBIES  •  KFI  Engineer,  Charlie 
Young,  has  the  unique  hobby  of 
making  castanets.  Aside  from  the 
fun,  Charlie's  pastime  is  remunera- 
tive, with  sales  in  clickers  running 
around  200  pairs  this  year.  A  num- 
ber of  the  world's  top  dancers  list 
among  his  satisfied  clients. 


EDWARD  J.  KINGSLAND,  recently  of 
OWI  Honolulu  station  KHRO,  and 
EARL  H.  HOLTMAN,  engineer  on  field 
testing  for  Radiation  Lab.,  Massachu- 
setts Institute  of  Technology,  have 
joined  KSFO  San  Francisco  transmit- 
ter staff.  ALBERT  B.  JACKSON,  for- 
merly of  Globe  Wireless,  Manila; 
CHARLES  ROBERTSON,  who  recently 
completed  radar  assignment  for  Phllco, 
and  GUS  LYNCH,  formerly  in  charge 
of  AFRS  recording  production,  have 
been  added  to  KSFO  studio  engineer- 
ing staff. 

UNIVERSAL  MICROPHONE  Co.,  Ingle- 
wood,  Cal.,  has  again  started  produc- 
tion of  D61  constant  frequency  record 
for  use  in  checking  frequency  response 
of  transcription  and  phonograph  pick- 
ups in  stations  and  recording  studios. 
For  use  on  78  RPM  turntables,  disc  is 
12  inch  lateral  record  of  unbreakable 
pressing. 

WM.  E.  CHEVRIER,  recently ,  discharged 
from  the  Canadian  Army,  has  joined 
the  transmission  and  development  de- 
partment of  the  CBC  engineering  staff 
at  Montreal. 

LEN  W.  COSH,  recently  out  of  RCAF, 
has  joined  the  operating  staff  of  CBH 
Halifax. 

JACK  SMITH,  operator  of  CBK  Wat- 
rous,  Sask.,  is  father  of  a  boy. 
JOHN  W.  HUMPHREY,  formerly  in 
charge  of  manufacturing  for  National 
Cash  Register  Co.,  has  been  elected 
vice-president  in  charge  of  manufac- 
turing for  IT&T. 

JULIUS  LEONARD,  released  from  the 
Navy,  is  new  member  of  engineering 
staff  of  WBRY  Waterbury,  Conn. 
JERRY  BERANEK,  after  three  years 
with  Columbia  U.  Division  of  War  Re- 
search, has  rejoined  CBS  Hollywood  en- 
gineering staff. 

HENRY  KAISER,  who  was  on  special 
assignment  as  field  engineer  with 
Western  Electric  during  the  war,  has 
returned  to  his  former  post  as  chief 
engineer  at  WWSW  Pittsburgh. 
ANDY  COSTELLO,  formerly  of  the  en- 
gineering staff  of  WPAT  Paterson  and 
recently  discharged  from  the  Army,  has 
rejoined  station  as  engineer. 
JAMES  B.  HATFIELD,  formerly  with 
KIRO  Seattle,  Is  new  technical  director 
of  KEVR  Seattle  and  KTYW  Yakima. 
Wash.  New  addition  to  engineering 
staff  of  KEVR  is  JOHN  L.  KELLEY. 
who  returns  to  station  following  re- 
lease from  the  Navy. 
LEON  LLOYD,  former  chief  engineer 
of  WAIR  Winston-Salem,  N.  C,  and  re- 
cently released  from  service,  is  now 
transmitter  engineer  with  KSD  St. 
Louis.  For  past  two  years  he  has  been 
in  India  working  on  installation  of  ra- 
dio navigational  aids  with  Army  air- 
ways communications  system.  In  Sep- 
tember he  married  Marie  Urban  of  St. 
Louis. 

ROLAND  BEAULIEU,  formerly  of  CBF 
Montreal,  has  been  appointed  in  charge 
of  the  transmitter  station  of  CBV  Que- 
bec. 

BOB  KINNEY,  overseas  with  OWI,  is 
new  chief  engineer  with  WRRN  War- 
ren, O. 


JERRY  KELLY,  recently  discharged 
from  the  Royal  Canadian  Corps  of  Sig- 
nals, has  returned  to  Toronto  engineer- 
ing office  of  Northern  Broadcasting  & 
Pub.  Co.,  Tlmmons,  Ont. 
GEORGE  SHALE  has  joined  the  oper- 
ating staff  of  CJKL  Kirkland  Lake, 
Ont.  ROY  LYTTLE  is  new  member  of 
engineering  staff  of  CKEY  Toronto. 


Texas  CP  Granted 

NEW  STANDARD  station  has 
been  granted  by  the  FCC  for 
San  Antonio,  Tex.,  to  Raoul  A. 
Cortez.  Facilities  assigned  are 
1,000  w  daytime  on  1300  kc.  Mr. 
Cortez  is  owner  and  managing  di- 
rector of  Mexican  Commercial  Hour 
and  Cortez  Spanish  Programs. 
Other  stations  now  operating  day 
and  night  on  the  regional  channel 
are  KVOR  KGLO  WFBR  WOOD 
WJDX  KOL. 


JACK  STONE,  war  correspondent  for 
WRVA  Richmond,  Va.,  recently  re- 
turned from  Southwest  Pacific,  has 
been  appointed  director  of  special  events 
for  station. 

FRANCIS  W.  (Pete)  TULLY  Jr.,  former 
Washington  bureau  chief  of  Yankee 
Network,  recently  discharged  as  lieu- 
tenant commander.  Naval  Air  Intelli- 
gence, on  Dec.  1  joins  Washington  Re- 
porters Inc.,  which  now  represents 
Yankee  in  Washington  and  formerly 
was  known  as  Yankee  News  Bureau. 
Service  was  organized  two  years  ago  by 
JACK  R.  REED  to  represent  Yankee  and 
several  independent  stations. 
JIM  BRITT,  released  from  the  Navy  as 
lieutenant,  has  returned  to  WNAC  Bos- 
ton and  Yankee  Network  to  conduct'' 
Saturday  sports  roundup  under  spon- 
sorship of  Narragansett  Brewing  Co.. 
Cranston,  R.  I.,  He  teams  with  TOM 
HUSSEY,  who  succeeded  him  on  base- 


ball coverage  while  he  was  in  service 
as  combat  air  intelligence  officer  with 
land-based  bomber  squadrons  in  the 
Pacific. 

LT.  ALEX  BUCHAN,  released  from 
Naval  air  force  as  lieutenant  after  five 
years  in  service,  has  returned  to  KXOK 
St.  Louis  in  charge  of  special  news 
events.  He  joined  the  British  Royal  Air 
Force  in  1940  as  pilot. 
VAN  PATRICK,  former  Texas  Christian 
football  star,  is  new  sportscaster  on 
WPEN  Philadelphia. 

LT.  JIMMY  VANDIVEER,  former  spe- 
cial events  director  of  KFI  Los  Angeles, 
with  discharge  from  Navy  on  Nov.  15 
returns  to  the  station  staff. 
WILLIAM  E.  WATSON,  formerly  with 
WO AI  . San.  Antonio  and  KWKH  Shreve- 
pbrt,  and  FREDERICK  A.  DAVIS,  for- 
merly with  WNAC  Boston  and  WTAG 
Worcester,  have  joined  the  news  staff 
of  WLD3  New  York. 
TED  MALONE,  American  commentator, 


TAKING  IT  ON  THE  LAMB  are  CBS  newsmen  judging  the  "lamb  cake"  them- 
selves before  the  cake-baking  contest  closed  on  13th  anniversary  of  WTOP,  CBS 
Washington  station.  Eager  beavers  are  (usual  order)  Cliff  Allen,  Claude  Mahoney 
Bob  Wood,  Bill  Henry,  Bill  Costello— and  the  lamb  (with  specs). 


Guy  Beaudry 

GUY  BEAUDRY,  40,  chief  sound 
technician  of  CKAC  Montreal,  died 
suddenly  at  his  home  on  Oct.  22. 
He  joined  CKAC  13  years  ago, 
having  formerly  been  in  the  real 
estate  business.  He  is  survived  by 
his  wife,  three  children  and  his 
parents. 


Disney  Seeks  TV 

WITH  Forestry  Service  of  U.  S. 
Dept.  of  Agriculture  having 
granted  approval  to  erect  trans- 
mitter atop  Mt.  Lowe,  Cal.,  Walt 
Disney  Productions,  Hollywood 
animated  cartoon  producers,  have 
filed  FCC  application  for  a  tele- 
vision station  in  Los  Angeles  area. 
Projected  studios  would  be  built  on 
51  acre  Burbank,  Cal.  tract,  site 
of  Disney  plant.  Programs  would 
be  wired  from  studios  to  Mt.  Lowe 
transmitter. 

Tony  Stanford,  former  Holly- 
wood producer  of  J.  Walter  Thomp- 
son Co.  is  currently  completing  a 
six-week  survey  of  Disney  talent 
and  characters  suitable  for  tele- 
vising. Indexing  is  in  line  with  pro- 
jected television  plans  as  well  as 
exploitation  possibilities  of  cartoon 
characters  in  standard  broadcast- 
ing. 


will  become  a  television  attraction 
when  he  returns  from  his  current  round 
the  world  flight  on  the  Army  Trans- 
port Command's  "Globester".  Films 
made  at  all  important  stops  along  the 
route,  with  Malone  as  commentator, 
are  to  be  telecast  on  WRGB  Schenec- 
tady and  WPTZ  Philadelphia. 
JAMES  G.  CROWLEY,  Washington  cor- 
respondent and  commentator,  is  now 
heard  on  Don  Lee  Network  Tuesday 
and  Thursday  9:15-9:30  p.m.  (PST)  on 
"Your  Washington  Man". 
RHONA  LLOYD,  women's  commenta- 
tor on  WCAU  Philadelphia  for  two 
and  a  half  years,  is  scheduled  to  go 
overseas  as  correspondent.  KATHERINE 
CLARK,  WCAU  women's  commentator, 
recently  has  returned  from  three 
months  overseas. 

GEORGE  HICKS,  American  commenta- 
tor, whose  broadcast  of  the  air  raid  on 
the  Allied  invasion  fleet  was  declared 
one  of  the  outstanding  broadcasts  of 
last  year,  has  an  oil  painting  entitled 
"D-Day — Normandy"  on  display  at  the 
exhibit  of  the  American  Artists  Profes- 
sional League  at  the  National  Arts  Club, 
New  York. 

LLOYD  MOORE,  CBC  war  correspond- 
ent, overseas  for  three  years,  has  re- 
turned to  Canada  and  Is  engaged  to 
Kay  Stevens  of  Ottawa. 
DON  HOLLENBECK,  former  news- 
caster on  WEAF  New  York,  has  started 
a  quarter-hour  news  commentary  on 
WJZ  New  York,  five-weekly  7-7:15  a.m. 
MRS.  ALEXANDER  GRIFFIN,  Wife  Of 
WIP  Philadelphia  commentator,  has  left 
for  a  tour  of  England,  France  and  Ire- 
land to  gather  postwar  data  which  her 
husband  will  use  in  a  book. 


LARGE  studio  mural  by  Stuart  Davis 
at  WNYC  New  York  ha$  been  loaned 
by  station  to  Museum  of  Modern  Art. 
New  York,  for  special  Davis  exhibition 
during  October. 


CLEAR  CHANNEL 

50,000 


6  4  0  irri 

KILOCYCLES    -B-'^k.  JE.  JL 

NBC  for  LOS  ANGELES 

Sepresenled  Nationally  by  Edword  Pelry  and  Company,  Int. 


Page  60    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


PRESTO  RECORDING 

. because 

mat*"**1*** 


•     like  a  VreAo  fce- 

tones.  ^  -  ^orfflancer  ^  ^  J- ^  as 

^  leU»*&  iD  P  ,  ScJols,  college  and  ^ 

periods  v»  feT  ^resx  maUori.   

to  operate.  >*  ^ 


falter  P-^nS'L 

WORLD'S  LARGEST  MANUFACTURER  OF  INSTANTANEOUS  SOUND  RECORDING  EQUIPMENT  AND  DISCS 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  61 


SponsoRS^ 


CASITE  MFG.  Corp.,  Hastings,  Mich, 
(piston  rings),  begins  an  eight- 
week  spot  campaign  Nov.  5  using 
approximately  400  stations  in  301  mar- 
kets. Spots  total  12  weekly  where  time 
is  available.  November-December  sched- 
ule Is  part  of  the  regular  Casite  mer- 
chandising program  featuring  two 
eight-week  spot  campaigns  each  year 
—Spring  and  Fall  Present  schedule  is 
up  considerably  over  Spring  campaign 
which  covered  230  stations  in  150  mar- 
kets. Special  spot  campaigns  also  have 
been  used  throughout  the  year  to  cover 
territories  served  by  new  distributors. 
Use  of  spots  by  Casite  has  grown  con- 
sistently since  first  test  campaign  over 
WIBC  Indianapolis  in  1941.  Account's 
consumer  advertising  also  includes 
space  in  weekly  magazines  and  farm 
publications,  but  spot  broadcasting  gets 
about  75%  of  appropriation.  Agency  is 
Keeling  &  Co.,  Indianapolis. 

MORTON  SALT  Co.,  Chicago,  begins 
sponsorship  Nov.  5  of  spot  campaign 
using  approximately  10  spots  weekly  on 
135  stations  throughout  the  country, 
scheduled  to  run  through  Nov.  30.  Ac- 
count placed  through  Hill  Blackett  & 
Co.,  Chicago. 

ECLIPSE  LAWN  MOWER  Co.,  Prophets- 
town,  111.,  has  placed  account  with  Ad- 
dison Vars  Co.,  Buffalo.  Area  radio  may 
be  used.  Harry  W.  Comstock,  agency 
partner,  directs  account. 

POPULAR  MECHANICS  Magazine,  Chi- 
cago, through  George  M.  Hartman 
Agency  and  Neblett  Radio  Productions, 
Chicago,  is  preparing  series  of  five-min- 
ute and  one-minute  transcriptions.  Sta- 
tion list  has  not  been  announced. 
NORWALK  TIRE  &  RUBBER  Co.,  Nor- 
walk,  Conn,  (tires),  in  a  test  campaign, 
currently  Is  using  spot  announcement 
schedule  on  WICC  Bridgeport.  Copy 
stresses  safety  factor  of  firm's  five-ply 
tires  and  includes  listing  of  local  deal- 
ers. With  expansion  of  tire  distribution, 
firm  is  considering  extending  schedule 
to  other  markets.  General  Adv.  Agency, 
Hollywood,  has  account. 
ALDEN  RUG  MILLS,  New  York  (Beauty 
Tread  Rugs),  about  Jan.  1  starts  week- 
ly quarter-hour  transcribed  musical 
programs  on  WOR  New  York,  WTAM 
Cleveland  and  WGN  Chicago,  titled 
"Hawaiian  Color  Magic".  Transcribed 
by  World  Broadcasting  System,  pro- 
grams will  constitute  17-week  test  pre- 
ceding network  show  for  which  plans 
are  not  yet  complete.  Agency  is  Dud- 
ley Rollins  Co.,  New  York. 

CONLON  BROS.  MFG.  Co.,  Chicago 
(new  home  washing  machine  maker), 
has  placed  account  with  Burton  Browne 
Adv.,  Chicago.  E.  J.  Conlon  is  account 
executive.  Burton  Brown  also  will  han- 
dle account  of  Indian  Motorcycle  Co., 
Springfifield,  Mass.,  for  motorcycles  and 
related  products. 

SHIPSTAD  &  JOHNSTON,  New  York 
("Ice  Follies  of  1946"),  through  Smith, 
Bull  &  McCreery,  New  York,  has  started 
a  spot  campaign  to  run  Nov.  10-20  on 
following  New  York  stations:  WJZ 
WOR  WABC  WEAF  WNEW  WINS 
WMCA  WLIB  WHN  WBYN  WEVD 
WBNX  WOV  WHOM  WAAT.  Promoters 
have  bought  half-hour  on  Mutual  Nov. 
7,  10-10:30  p.m.  to  present  a  word  pic- 
ture of  the  opening  of  the  Follies  from 
The  College  Inn  in  Chicago  plus  pick- 
ups from  Boston,  Tulsa  and  Los  An- 
geles. Guest  stars  of  stage,  screen  and 
radio  are  to  appear. 

NATIONAL     STEEL  CONSTRUCTION 

Co.,  Seattle  (automatic  electric  water 
heaters),  has  appointed  Botsford,  Con- 
stantine  &  Gardner,  Seattle,  to  handle 
advertising.  Spot  radio  will  be  used  in 
campaign  covering  Pacific  Northwest 
states. 

STANDARD  OIL  Co.  of  New  Jersey, 
New  York  (Esso  Marketers),  sponsored 
NBC's  television  newsreel  coverage  of 
the  Navy  Day  celebration  in  New  York, 
with  films  being  telecast  both  Satur- 
day and  Sunday  evening  on  WNBT  New 
York,  WRGB  Schenectady  and  WPTZ 
Philadelphia.  In  addition  to  newsreel 
showing  the  commissioning  of  aircraft 
carrier  "Franklin  Delano  Roosevelt",  the 
parade  and  President  Truman's  address 
in  Central  Park,  the  program  included 
views  of  the  fleet  at  anchor  taken  from 
a  Navy  blimp.  Films  were  dropped  into 


the  Hudson  River  where  they  were 
picked  up  by  a  Navy  crash  boat  and 
rushed  to  processing  labs.  R.  M.  GRAY, 
manager  of  the  advertising-sales  pro- 
motion department  of  the  company, 
called  the  Navy  Day  program  "A  good 
example  of  the  news  service  Esso  mar- 
keters expect  to  furnish  to  television 
audiences  on  a  regular  schedule." 
CHARLES  Inc.,  Los  Angeles  (Fez,  men's 
cologne),  has  appointed  Jere  Bayard  & 
Assoc.,  Los  Angeles,  to  handle  adver- 
tising. 

WESTERN  FROZEN  FOODS  Co.,  Wat- 
sonville,  Cal.  (frozen  foods),  has  named 
The  Mayers  Co.,  Los  Angeles,  to  handle 
advertising.  Radio  is  being  considered 
along  with  other  media  in  a  national 
campaign  directed  to  consumers  on  a 
spot  basis  to  parallel  product  distribu- 
tion. 

MacMILLAN  PETROLEUM  Corp.,  Los 
Angeles  (petroleum  products),  has  ap- 
pointed Paul  E.  Newman  Co.,  Los  An- 
geles, to  handle  advertising. 
L.  G.  HARRIER,  with  Navy  release  as 
lieutenant  commander,  has  returned 
to  his  former  post  as  advertising  man- 
ager of  National  Lead  Co.,  San  Fran- 
cisco (Dutch  Boy  paint). 
NYE  &  NISSEN,  San  Francisco  (packer 
of  "Biddy"  eggs),  has  appointed  Bris- 
acher,  Van  Norden  &  Staff,  San  Fran- 
cisco, to  handle  advertising. 
HOLLANDERIZING  Corp.  of  America, 
New  York  (fur  cleaning  process),  has 
extended  its  participation  contract  on 
"Margaret  Arlen"  program  on  WABC 
New  York,  for  Tuesday,  Thursday  and 
Saturday  participations,  starting  Nov. 
8.  Company  also  sponsors  spots  oh 
WNEW  New  York  and  WGN  Chicago, 
and  participations  on  "Beulah  Karney 
Show"  on  WENR  Chicago. 
JOHN  MORRELL  &  Co.,  Ottumwa,  la. 
(Red  Heart  dog  food),  Nov.  19  starts 
daily  participation  in  combined  "Sun- 
rise Salute"  and  "Housewives  Protec- 
tive League"  on  KNX  Hollywood.  Con- 
tract for  52  weeks  placed  through 
Henri,  Hurst  &  McDonald,  Chicago. 

WEST  COAST  POTTERY  Co.,  Burbank, 
Cal.  (art  pottery),  has  appointed  Davis- 
Hood  &  Assoc.,  Los  Angeles,  to  place 
advertising. 

ADAM  HAT  STORES,  New  York 
(chain),  Nov.  18  starts  using  schedule 
of  four  Sunday  spots  on  KMPC  Holly- 
wood for  four  weeks.  Glicksman  Adv. 
Co.,  New  York,  is  agency. 
THRIFTY  DRUG  Co.,  Los  Angeles 
(Southern  California  chain  store),  has 
appointed  Milton  Weinberg  Adv.  Co., 
Los  Angeles,  to  handle  advertising.  Ra- 
dio will  continue  to  be  used  along  with 
other  media. 

SEARS  ROEBUCK  &  Co.,  Los  Angeles, 
continuing  early  Christmas  shopping 
campaign,  Nov.  1  started  for  30  days 
using  a  total  of  115  transcribed  spots 
weekly  on  nine  Los  Angeles  area  sta- 
tions. List  includes  KNX  KFI  KFWB 
KHJ  KECA  KFVD  KIEV  KRKD  KFAC. 
Agency  is  The  Mayers  Co.,  Los  Angeles. 
PROGRESSIVE  OPTICAL  Co.,  Fresno, 
Cal.,  has  started  weekly  half-hour 
transcribed  "Pages  from  Life"  on 
KROW  Oakland,  Cal.  Art  Baker  is  m.c. 
with  West  Tourtellette  Trio  and  Tailor 
Maids  featured.  Allied  Adv.  Agencies, 
San  Francisco,  has  account. 

MAISON  BLANCHE,  New  Orleans  (dept. 
store),  on  Nov.  19  begins  sponsorship 
of  annual  children's  program  "Under 
the  Maison  Blanche  Christmas  Tree" 
on  WWL  New  Orleans.  Program  is  heard 
weekdays,  4:30  p.m.,  and  features 
Christmas  stories. 

ALLIED  FOOD  INDUSTRIES,  Perth 
Amboy,  N.  J.  (Plantation  Health 
Foods),  has  appointed  Norman  A.  Mack 
Co.,  New  York,  to  handle  advertising 
campaign.  Radio-  is  -considered. 

NOMA  ELECTRIC  Corp.,  New  York 
(Christmas  lights  and  toys),  started 
participations  in  "Uncle  Don"  on  WOR 
New  York  effective  Oct.  31  for  eight 
weeks.  Program  will  be  heard  three 
weekly  for  quarter-hour  periods.  Cam- 
paign is  being  directed  by  Albert  Frank- 
Guenther  Law,  New  York. 
CENTRAL  CHEVROLET,  Los  Angeles 
(used  car  dealer),  is  using  schedule  in- 
cluding spot  and  participation  an- 
nouncements on  KFWB  KMPC  KFAC 


TEN-CANDLE  cake  is  cut  by  L. 
Ulrope  (1),  president  of  Colonial  Beacon 
Oil  Co.,  and  John  McNeil,  general  man- 
ager of  WJZ  New  York,  climaxing  din- 
ner given  by  Standard  Oil  Co.  of  New 
Jersey  in  celebration  of  10  years  of  pub- 
lic service  news  broadcasts  of  the 
"Esso  Reporter"  on  WJZ. 


KFVD  KECA  with  additional  spots  to 
be  added  on  KFI  KNX  KHJ  KPAS. 
Western  Adams  Chevrolet  (used  car 
dealer),  is  using  time  signals  on  KFWB 
KIEV  with  other  stations  to  be  added. 
Allied  Adv.  Agencies,  Los  Angeles,  han- 
dles accounts. 

SCUDDER  FOOD  PRODUCTS,  Monte- 
rey Park,  Cal.  (peanut  butter,  potato 
chips),  Dec.  4  starts  weekly  spot  sched- 
ule on  KFI  Los  Angeles  for  52  weeks, 
through  Davis  &  Beaven  Adv.,  Los  An- 
geles. 

HANEEL  Co.,  Los  Angeles,  parent  or- 
ganization of  Plastic  &  Rubber  Prod- 
ucts Co.,  has  appointed  Western  Adv., 
Los  Angeles,  to  handle  its  advertising. 
Stephen  H.  Schaffer  is  account  execu- 
tive. 

FRANK  A.  SUNDERLAND,  former  di- 
rector of  visual  aids  for  Northrop  Air- 
craft Inc.,  has  been  appointed  adver- 
tising and  sales  manager  of  Edo  Air- 
craft Corp.,  College  Point,  L.  I. 
SMITH  BROTHERS  ICE  CREAM  Co., 
New  York,  has  purchased  participations 
on  "Gloom  Dodgers"  on  WHN  New 
York,  effective  Oct.  15  for  52  weeks. 
Agency  is  Jack  Stone  Adv.  Agency,  New 
York. 

JUNE  HOLLISTER,  formerly  in  charge 
of  advertising  and  publicity  for  Jay 
Thorpe,  New  York,  has  joined  Sapphire 
Hosiery  Corp.,  New  York,  as  director 
of  advertising  and  publicity. 
J.  A.  WRIGHT  &  Co.,  Keene,  N.  H. 
(Wright's  Silver  Cream),  has  started 
participations  on  Bessie  Beatty's  daily 
program  on  WOR  New  York.  In  addi- 
tion to  talking  about  Silver  Cream, 
Miss  Beatty  sends  the  "Wright  Butler" 
on  daily  rounds  to  visit  housewives  in 
their  homes  and  show  them  how  to 
clean  silver  with  the  cream.  Agency  is 
Charles  W.  Hoyt  Co.,  New  York. 

ASSOCIATED  LABS.,  Long  Island  City, 
N.  Y.  (Blondex),  has  placed  one-min- 
ute announcements  three  times  weekly 
for  seven  weeks  on  KYW  Philadelphia, 
through  Grady  &  Wagner,  New  York. 

ROBIN  HOOD  FLOUR  MILLS,  Toronto 

(cereals),  has  started  weekly  half -hour 
transcribed  program  "The  Haunting 
Hour"  on  CKWX  Vancouver.  Agency  is 
Young  &  Rubicam,  Montreal. 

IMPERIAL  TOBACCO  Co.,  Montreal 
(cigarettes),  has  started  twice- weekly 
transcribed  musical  programs  on  a 
number  of  Canadian  stations.  Agency 
is  Whitehall  Brpadcasting,  Montreal. 

PURITY  FLOUR  MILLS,  Toronto  (flour 
and  oats),  has  started  thrice-weekly 
transcribed  series  "This  Is  Canada" 
with  John  Fisher,  commentator,  on  37 
Canadian  stations.  Agency  is  McKim 
Adv.,  Toronto. 

SALADA  TEA  Co.  of  Canada,  Tronto, 
has  started  daily  newscasts  on  CFRB 
Toronto.  Agency  is  Thornton  Purkis 
Adv.,  Toronto. 

NEW  ACCOUNTS  for  transcribed  quar- 
ter-hour "Sincerely  Kenny  Baker"  pro- 
gram produced  by  the  Hollywood  office 
of  Frederic  W.  Ziv  Co.,  Cincinnati,  in- 
cludes: Denver  Dry  Goods  Co.,  five- 
weekly  on  KLZ  Denver;  Sanitary  Drug 
Co.,  Clarksburg,  W.  Va.,  five- weekly  on 
WBLK  Clarksburg;  Bon  Marche  Dept. 
Co.,  Asheville,  N.  C,  three-weekly  on 
WWNC   Asheville;    Red   Top  Brewing 


BROADCASTING    •    Broadcast  Advertising 


Co.,  Cincinnati,  through  Jesse  Joseph 
Adv.  Agency,  Cincinnati,  twice-weekly 
for  52  weeks  on  KOIL  KGBS  KTSA 
KTRH  WAPO  WNOX  WLAC  WHIS 
WSAZ  WHIZ  WSLS  WCHS.  Newly  signed 
for  "Pleasure  Parade"  quarter-hour  se- 
ries: Hall-Rouch  Motors,  Akron,  through 
Jessop  Adv.  Co.,  once-weekly  for  52 
weeks  on  WAKR  Akron  effective  No- 
vember 1;  Grove  Labs.,  St.  Louis, 
through  Donahue  &  Coe,  three-weekly 
on  WWL  WDAF  WTAM  WMC  KRLD 
WKRC  WWJ  KQW  WOW  KEX  WTAR 
WBT.  Julles  Fur  Salon,  Buffalo,  through 
Ellis  Adv.,  Buffalo,  once-weekly  for  52 
weeks  on  WBEN  Buffalo;  Kopy-Kat 
Stores,  Washington,  through  Kal,  Elrich 
&  Merrick,  Washington,  once-weekly 
for  52  weeks  on  WRC  Washington. 
Quarter-hour  transcribed  "Songs  of 
Good  Cheer"  has  added  as  new  spon- 
sors: Hyde  Park  Breweries  Assn.,  St. 
Louis,  through  Gardner  Adv.,  St.  Louis, 
I  three-weekly  for  26  weeks  on  KWOS 
WTAD  WCBS  WJPP  KFVS  WSOY 
KGBX  KHMO  KSD;  City  Ice  &  Fuel  Co.. 
Cleveland,  through  Gregory  Adv.,  Cleve- 
land, three-weekly  on  WJW  Cleveland. 
I  JOHN  EICHLER  BREWING  Co.,  New 
York,  will  sponsor  the  25  home  hockey 
games  of  the  New  York  Rangers  in  the 
National  Hockey  League  from  Madi- 
son Square  Garden  for  the  fourth  year 
on  WHN  New  York  starting  Nov.  8. 
Games,  to  continue  through  March  17, 
have  been  broadcast  on  WHN  for  seven 
consecutive  years.  Agency  is  Geare- 
Marston,  Philadelphia. 
FAWCETT  Publications,  New  York 
(True  and  Today's  Woman),  has  started 
a  $200,000  advertising  campaign  to  pro- 
mote two  magazines.  Company  sponsors 
20  one-minute  dramatized  announce- 
ments and  20  40-second  program  breaks 
on  following  stations  for  True  maga- 
zine: WOR  WJZ  WHN  WNEW  New 
York;  WIND  WJJD  WENR  WCFL  WBBM 
WAAF  Chicago;  and  WHF  WKBO  WHBG 
Harrisburg.  Campaign  for  Today's 
Woman  includes  40  dramatized  an- 
nouncements on  WOL  WMAL  WWDC 
WRC  WINX  Washington,  D.  C.  Agency 
is  McCann-Erickson,  New  York. 
LEVINE  &  SMITH,  New  York  (retaU 
dress  stores),  Nov.  4  started  "Don  Den- 
nis Sings"  on  WHN  New  York  for  Sun- 
day quarter-hour  broadcasts.  Agency  is 
A.  B.  Landau  Adv.,  New  York. 
IDEAL  BATH  ROBE  Co.,  New  York  (in- 
fants' bathrobes  and  buntings),  has 
placed  account  with  S.  Duane  Lyon  Inc., 
New  York. 

TOMMY  LUKE,  Portland,  Ore.  (florist), 
has  started  thrice-weekly  man-on-the- 
street  program  "Say  It  With  Flowers" 
on  KOIN  Portland,  Quarter-hour  pro- 
gram is  quiz  on  timely  topics.  Account 
placed  through  Short  &  Baum,  Port- 
land. Edwards  Furniture  Co.,  Portland, 
has  signed  for  six-weekly  series  of  quar- 
ter-hour "The  Texas  Rangers"  on  KOIN. 
Account  placed  direct. 
GENGRAS  MOTORS  Inc.,  Hartford 
(local  Ford  dealer),  sponsored  quarter- 
hour  remote  program  on  WHTD  Hart- 
ford for  description  of  new  1946  model 
car  just  received  at  showroom.  WHTD 
plans  similar  programs  on  other  cars. 
DICKSON  IMPORTING  Co.,  Vancouver 
(Blossom  Tea),  has  signed  for  three 
quarter-hour  weekly  programs  on  CKNW 
New  Westminster,  B.  C,  through  Roy 
Hunter  Adv.  Agency,  Vancouver.  Im- 
perial Tobacco  Co.  of  Canada  is  now 
sponsoring  Art  Van'  Damme  Quintet 
transcribed  quarter-hour  program  twice 
weekly  on  CKNW,  through  Whitehall 
Broadcasting,  Montreal. 
ABRAHAM  &  STRAUS,  Brooklyn,  is 
sponsoring  "Remember  This  One", 
quarter-hour  Sunday  morning  series, 
on  WLIB  Brooklyn  during  November. 
Account  placed  by  Neff-Rogow,  New 
York. 

HADLEY  FURNITURE  Co.,  Waterbury, 
Conn.,  has  signed  on  WBRY  Waterbury 
for  Tuesday  and  Thursday  afternoon 
classical  and  semi-classical  music  pro- 
gram featuring  William  O'Brien,  tenor. 
Marinette  Shop,  local  gift  specialty 
shop,  is  now  sponsoring  fall  series  of 
Wednesday  afternoon  programs,  "Piano 
Miniatures",  with  Elsa  Hemenway. 


PIetujork  Accounts 


New  Business 

IODENT  CHEMICAL  Co.,  Detroit  (tooth- 
paste), Oct.  30  started  for  52  weeks  This 
Moving  World  on  14  American  Pacific 
stations,  Tues.-Thurs.  1:30-1:45  p.m. 
(PST).  Agency:  Duane  Jones  Co.,  N.  Y. 

ZUKOR'S  Inc.,  Los  Angeles  (dress 
mfgr.),  Oct.  26  started  for  52  weeks  Sam 
Baiter — Commentator  on  14  American 


Pacific  stations,  Sun.  12:30-12:45  p.m. 
(PST).  Agency:  John  Barnes  &  Assoc., 
Los  Angeles. 

INDUSTRIAL  MANAGEMENT  Corp.,  Los 
Angeles  (Insect-O-Blitz),  on  Dec.  1 
starts  for  52  weeks  Voice  of  the  Moment 
on  10  CBS  Pacific  stations,  Sat.  5-5:15 
p.m.  (PST).  Agency:  Lockwood-Shackel- 
ford  Adv.,  Los  Angeles. 

Renewal  Accounts 

SOUTHERN  COTTON  OIL  Co.,  New 
Orleans  (Wesson  Oil,  Snowdrift),  Oct. 
18  renewed  for  52  weeks  Noah  Webster 
Says  on  7  NBC  Pacific  stations,  Thurs. 
9:30-10  p.m.  (PST),  with  shortwave  re- 
peat on  KGU  Honolulu,  Sat.  9-9:30  p.m. 
(PST).  Agency:  Fitzgerald  Adv.,  New 
Orleans. 

PETER  PAUL  Inc.,  Naugatuck,  Conn. 
(Mounds  candy,  Ten  Crown  gum),  Oct. 
30  renewed  for  52  weeks  Graeme  Fletcher 
— News  on  9  NBC  Western  stations, 
Tues.-Thurs.  7-7:15  a.m.  (PST).  Agen- 
cy: Brisacher,  Van  Norden  &  Staff,  San 
Francisco. 

PERALTA  WINE  Co.,  San  Francisco 
(Monte  Cristo  wines),  Nov.  6  renewed 
for  52  weeks  Count  of  Monte  Cristo  on 
16  Don  Lee  Cal.  stations,  Tues  8-8:30 
p.m.  (PST).  Agency:  Foote,  Cone  & 
Belding,  San  Francisco. 

SOUTHERN  PACIFIC  Co.,  San  Francisco 
(transportation),  Nov.  7  renews  for  52 
weeks  Mainline  on  13  Don  Lee  Pacific 
stations,  Wed.  8-8:30  p.m.  (PST),  with 
transcribed  repeat  on  KLO.  Agency: 
Foote,  Cone  &  Belding,  San  Francisco. 

SWIFT  CANADIAN  Ltd.,  Toronto  (meat 
products),  Oct.  29  renewed  for  52  weeks 
the  Breakfast  Club  on  26  CBC  Trans- 
Canada  stations,  Mon.  thru  Fri.  9:30- 
9:45  a.m.  Agency:  J.  Walter  Thompson 
Co.,  Toronto. 

AMERICAN  HOME  PRODUCTS,  New 
York  (Anacin),  Oct.  24  renewed  Ellery 
Queen  for  52  weeks  on  53  CBS  stations. 
Wed.  7:30-8  p.m.  Agency:  Ruthrauff  & 
Ryan,  N.  Y.  For  Kolynos  dentifrice, 
AHP  on  Oct.  25  renewed  Mr.  Keen, 
Tracer  of  Lost  Persons  for  52  weeks  on 
53  CBS  stations,  Thurs.  7:30-8  p.m. 
Agency:  Dancer  -  Fitzgerald  -  Sample, 
N.  Y. 


HUDSON  BAY  Co.,  Winnipeg  (chain  de- 
partment store),  Nov.  3  renewed  Red 
River  Barn  Dance  on  7  CBC  Trans- 
Canada  stations,  Sat.  11-11:30  p.m. 
Agency:  Cockfield  Brown  &  Co.,  Win- 
nipeg. 

UNION  OIL  Co.  of  California,  Los  An- 
geles, Oct.  29  renewed  for  52  weeks 
Michael  Shayne  on  40  Don  Lee  Pacific 
stations,  Mon.  8-8:30  p.m.  (PST).  Agen- 
cy: Foote,  Cone  &  Belding,  Los  Angeles. 

Net  Changes 

KNOX  Co.,  Hollywood  (Mendaco),  Oct. 
22  expanded  "Murder  Is  My  Hobby" 
on  39  Don  Lee  Pacific  stations  to  MBS 
stations,  and  shifted  from  Sunday  8:30- 
9  p.m.  (PST),  to  Sunday  4-4:30  p.m. 
(EST).  Agency,  Raymond  R.  Morgan 
Co.,  Hollywood. 

SIGNAL  OIL  Co.,  Los  Angeles  (petroleum 
products),  Oct.  15  replaced  Fun  &  Mirth 
with  What's  New  With  Norman  Nesbitt 
on  14  American  Pacific  stations,  Mon. 
thru  Fri.  2:25-2:30  p.m.  (PST).  Agency: 
Barton  A.  Stebbins  Adv.,  Los  Angeles. 


Anniversary  Banquet 

REPRESENTATIVES  of  Chicago 
radio  stations,  advertising  agen- 
cies and  allied  interests  have  been 
invited  to  attend  the  Chicago  Ra- 
dio Management  Club's  "25th  An- 
niversary of  Radio"  banquet  at 
the  Hotel  Morrison,  at  12  noon, 
Tuesday,  November  6.  John  Carey, 
WIND  commercial  manager,  who 
heads  the  reception  committee,  said 
veterans  of  the  industry  had  re- 
ceived special  invitations. 


WINS  New  York  on  Oct.  31  started  re- 
cording the  Wednesday  Advertising 
Club  luncheons  for  broadcast  8:30-9 
p.m. 


Cervi-Radetsky  Office 

PUBLIC  RELATIONS  office  of 
Cervi-Radetsky  &  Associates  has 
been  opened  in  Denver  by  Eugene 
Cervi  and  Ralph  Radetsky,  former 
Denver  newspapermen,  and  is  now 
publishing  a  weekly  business  news 
letter  on  activities  in  the  Rocky 
Mountain  region.  Mr.  Cervi  is 
former  OWI  regional  director  for 
the  Rocky  Mountain  states  and  is 
also  Colorado  State  Democratic 
chairman.  Mr.  Radetsky  was  with 
the  OWI  overseas  branch  in  New 
York,  Washington,  and  San  Fran- 
cisco. Firm's  headquarters  is  at 
707  Railway  Exchange  Building, 
Denver  2. 


Advertising  Meet 

A.  W.  LEHMAN,  president  of  Co- 
operative Analysis  of  Broadcast- 
ing, is  to  be  one  of  guest  speakers 
to  address  Nov.  7-9  annual  meet- 
ing of  Assn.  of  Canadian  Adver- 
tisers at  Royal  York  Hotel,  To- 
ronto. Other  speakers  on  radio  will 
be  Paul  L'Anglais  of  Radio  Pro- 
gramme Producers  Ltd.,  Montreal, 
who  will  talk  on  "What  Country 
People  Like  to  Listen  To,"  and 
Paul  Ellison  of  Sylvania  Electric 
Products  Co.,  New  York,  who  will 
discuss  "The  Significance  of  Public 
Opinion  Polls." 


AUTOBIOGRAPHY  of  "Chiquita  Ba- 
nana" is  related  in  an  amusing  picture 
book  just  issued  by  BBDO,  New  York, 
which  originated  this  singing  com- 
mercial for  the  United  Fruit  Co. 


ARE  YOU  BUILDING  ON  SAND? 


Not  if  you're  building  your  post-war  mer- 
chandising plans  in  such  stable  communi- 
ties as  Roanoke!  During  the  war  our  "big 
three" — railroading,  steel  production, 
rayon  manufacture — were  going  all-out 
for  Uncle  Sam.  But  such  were  the  pent-up 
demands  for  all  three  that  Peace  finds 
them  continuing  full-blast — without  re- 
conversion or  even  re-tooling! 

Get  acquainted  with  our  prosperous 
Southwest  Virginia  people.  Their  pay  en- 
velopes are  still  fat.  One  station — WDBJ 
— gives  you  top  coverage  of  Roanoke 
and  Southwest  Virginia.  Rates  are  defi- 
nitely LOW.  Write,  or  call  Free  &  Peters! 


CBS      •      5000  WATTS      •      960  KC 
Owned  and  Operated  by  the 
TIMES-WORLD  CORPORATION 
FREE  &  PETERS,  Inc.,  Natl.  Representatives 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  63 


mmo 


p 

w... 


LOWER 
COST 


Getting  that  F-M  Antenna 
up  high  not  only  means  more 
efficient  area  coverage — but 
it  also  means  lower  costs. 
Doubling  the  height  of  the 
antenna  above  ground  is 
equivalent  to  squaring  the 
transmitter  power.  Thus,  a 
250  watt  transmitter  with  a 
200  foot  tower  would  equal 
a  1000  watt  transmitter  with 
a  100  foot  tower.  That  is 
real  economy — both  in  ini- 
tial transmitter  cost  and  in 
poweK 


2  Wincharger  Products  will 
help  you  get  Setter  F-M 
Broadcasting  at  lower  costs: 
(I)  A  sturdy,  economical 
Wincharger  Tower  to  get 
your  antenna  high.  (2)  An 
efficient,  low  cost  Wincharg- 
er F-M  Antenna.  For  full  in- 
formation write  or  wire  us. 


wBSSt 

PwiNCMARGER  CORP.  SWUX  CITY  IOWA 

Page  64    •    November  5,  1945 


ADDITIONAL  programs  started  by 
WWJ  Detroit  for  high  school  listen- 
ers are  "Young  People's  Concerts" 
and  "Musical  Youth".  First  program, 
featuring  Detroit  Symphony  Orchestra 
and  informative  commentary,  is  heard 
Saturday  10-11  a.m.  Latter  program, 
heard  in  classrooms  as  well  as  on  the 
air,  features  different  high  school  or- 
chestras, bands,  choruses  and  other 
musical  groups  of  proven  worth.  Time 
is  Thursday  1:15  p.m. 

Information 
DRAWING  questions  from  fan  mail 
which  include  controversial  questions 
listeners  have  been  debating  and  bet- 
ting on  with  family  and  friends,  quar- 
ter-hour series  titled  "Misinformation" 
started  on  KFI  Los  Angeles  on  Oct.  30. 
Jose  Rodriguez  and  Vyola  Vonn  con- 
duct informal  information-giving  ses- 
sions. 

High  School  News 
A  TOUR  of  the  world  of  sports,  fash- 
ions, dates  and  doings  of  the  teen-age 
high  school  groups  is  format  for  new 
Saturday  afternoon  program  on  CFRB 
Toronto.  Titled  "Hi-Variety",  program 
is  sponsored  by  weekly  high  school  tab- 
loid paper,  Canadian  High  News. 

Windy  City  Story 
NEW  DRAMATIC  series  depicting 
growth  of  Chicago,  "The  Chicago 
Story",  started  on  Mutual  Oct.  31  as 
Wednesday  9-9:30  p.m.  feature.  Sub- 
jects to  be  covered  include  Chicago 
Historical  Society,  Chicago  tunnel, 
stockyards,  Hull  House,  Rush  Street 
Gold  Coast,  St.  Vincent's  Orphanage 
and  planetarium. 

Church  Bells 
CHURCH  BELLS,  transcribed,  are  to  be 
used  by  WMAZ  Macon,  Ga.,  as  back- 
ground for  station  identification  during 
Sunday  morning  hours  following  loca- 
tion of  suitable  community  in  which 
to  cut  transcription.  Listeners  are  asked 
to  submit  suggestions  for  town  whose 
church  bells  can  best  be  perpetuated  in 
this  way. 

Movie  Quiz 
AIRING  excerpts  from  sound  tracks  of 
current  movies,  "Movie  Quiz",  weekly 
half-hour  audience  participation  show, 
starts  on  American  stations  Nov.  12 
with  Jack  Bailey  as  m.c.  Designed  to 
determine  how  much  of  a  movie  an 
audience  retains  by  ear,  program  also 
will  test  contestants  ability  to  recog- 
nize motion  picture  stars  by  voice. 

Airway  Canteen 
INTERVIEWS  at  Patterson  Field,  O., 
with  servicemen  landing  there  on  emer- 
gency nights  around  the  world,  are  pre- 
sented on  new  Saturday  morning  pro- 
gram heard  on  WLW  Cincinnati.  Titled 
"Flight  Line  Canteen",  program  is  con- 
ducted by  Georgia  Davidson,  chief  of 
the  eastern  area  radio  section  for  Amer- 
ican Red  Cross. 

Auto  Previews 
SUSTAINING  feature  broadcast  weekly 
by  WPAY  Portsmouth,  O.,  is  "Automo- 
tive Review",  quarter-hour  freely  grant- 
ed a  different  local  auto  dealer  each 
week  for  presentation  of  "sneak  pre- 
views" of  new  models  and  other  news 
of  interest  to  motorists.  Some  remotes 
are  handled  from  display  rooms. 

Home  Problems 

WGY  Schenectady  is  presenting  for  sec- 
ond season  Dr.  Ernest  M.  Ligon,  author 
and  head  of  the  psychology  department 
at  Union  College,  in  new  series  of  week- 
ly broadcasts  dealing  with  problems  of 
parents  and  young  people,  titled  "Man- 
low  Family". 

Bowling  News 
INFORMATION  on  bowling  highlights 
of  the  week  is  presented  in  new  Satur- 
day evening  quarter-hour  program 
heard  on  WCOL  Columbus,  O.  Local 
attorney-sports  enthusiast  conducts 
program. 

New  on  KVOO 
SUNDAY  evening  series  from  Tulsa 
Philbrook  Art  Center  is  now  heard  on 
KVOO  Tulsa  as  new  public  service  pro- 
gram featuring  art  commentary  and 
music.  Job  opportunities  in  the  avia- 
tion industry  continue  format  for  an- 


other new  KVOO  program,  "Aviation 
Counselor",  aired  Wednesday  evenings. 
Conductor  of  program  is  Adam  Butler 
of  Spartan  Aircraft  Inc.,  Tulsa. 

School  Originations 
KEVR  Seattle  has  started  series  of  Mon- 
day through  Friday  programs  from  cen- 
tral radio  workshop  of  local  high 
schools.  Written  and  presented  by  stu- 
dents, program  features  school  news, 
sports,  drama  and  music. 

Symphony  on  Associated 
SEATTLE  Symphony  Orchestra  on  Oct. 
30  started  series  of  Tuesday  11:30  p.m.- 
1:30  a.m.  (EST)  broadcasts  on  Associ- 
ated Broadcasting  Corp.  Conductor  is 
Carl  Ernest  Bricken. 

Fairy  Tales 
FIVE-MINUTE  Monday  through  Friday 
"Story  Time"  series  of  fairy  tales  for 
children  has  been  started  by  WTAG 
Worcester,  Mass. 


Breneman  Show  Studied 

PROCTER  &  GAMBLE  Co.'s 
Breakfast  in  Hollywood  on  Amer- 
ican is  being  studied  by  Harvard 
University  sociology  classes  under 
Dr.  Pitram  A.  Sorokin,  who  is  en- 
gaged in  research  on  how  a  sense 
of  solidarity  can  be  promoted 
among  all  elements  of  a  commu- 
nity. Dr.  Sorokin  found  the  pro- 
gram contained  most  of  the  ele- 
ments producing  solidarity  and 
asked  Tom  Breneman,  conductor 
of  broadcast,  to  supply  Harvard 
classes  with  material  about  how 
program  was  created,  aims  of 
broadcast,  and  description  of 
method  used  in  selecting  the  daily 
"Good,  Good  Neighbor"  portion  of 
program. 


New  TBA  Affiliates 

RESEARCH  Council  of  Academy 
of  Motion  Picture  Arts  and  Sci- 
ences, Hollywood,  and  Eastman 
Kodak  Co.,  Rochester,  N.  Y.,  have 
become  affiliate  members  of  Tele- 
vision Broadcasters  Assn.  John  P. 
Livadary  and  Gorden  S.  Mitchell 
will  represent  the  Research  Council 
in  TBA,  while  Donald  Hyndman 
and  Waldo  Potter  will  serve  as 
representatives  of  Eastman  Kodak. 


Overseas  Schedule 

THE  NBC  Our  Foreign  Policy 
University  of  the  Air  public  serv- 
ice series  will  originate  from  Paris 
on  Nov.  3,  at  the  United  Nations 
Labor  Organizations  Conference 
and  will  feature  labor  delegates 
from  allied  countries.  Broadcast 
will  be  from  London  on  following 
three  Saturdays,  featuring  dis- 
cussions by  delegates  to  United 
Nations  Education,  Science  and 
Cultural  Organizations  Conference. 


STUDENT  editors  of  high  school  news- 
papers are  featured  in  panel  discussions 
of  current  topics  broadcast  on  Mutual's 
Saturday  morning  "Rainbow  " 
broadcasts  starting  Nov.  3. 


KCMC 

EXARK ANA 
USA 


AMERICAN 
•MUTUAL 


Texarkana's  only  radio  outlet,  deliv- 
ering a  primary  coverage  to  239,330 
people  in  the  4  States  Area. 

For  information  and  availabili- 
ties, write  or  wire  Frank  O. 
Myers,  Manager  KCMC,  Tex- 
arkana,  U.  S.  A. 


Resources  —  Agriculture, 
livestock  production  and 
marketing,  railroads,  52  in- 
dustrial plants,  adequate 
retail  and  wholesale  mark- 
ets, and  a  vast  supply  of 
high  quality  natural  gas 
from  nearby  oil  fields  for  in- 
dustrial and  domestic  uses. 


BROADCASTING    •    Broadcast  Advertisin 


t 


HOPE,  FIBBER  McGEE 
LEAD  HOOPER  LIST 

.BOB  HOPE  and  Fibber  McGee 
,  and  Molly  are  tied  for  first  place 
as  the  most  popular  evening  net- 
work commercial  program,  accord- 
ing to  the  Oct.  30  report  of  C.  E. 
Hooper  Inc.,  which  gives  each  of 
these  programs  a  rating  of  27.6. 

Jack  Benny  is  third  with  22.1. 
Fred  Allen  fourth  with  20.5  and 
Charlie  McCarthy  and  Radio  The- 
ater are  tied  for  fifth  with  20.3. 

Remainder  of  the  first  15  pro- 
grams are:  Mr.  District  Attorney, 
;i9:2;  Walter  Winchell,  18.9; 
Hildegarde,  18.5;  Screen  Guild 
Players,  16.9;  Take  It  or  Leave  It, 
16.5;  Amos  V  Andy,  16.4;  Eddie 
Cantor,  16.0;  Jack  Haley,  15.9; 
Great  Gildersleeve,  15.9. 

Average  evening  audience  rating 
l  is  9.0,  up  0.1  from  the  Oct.  15  re- 
,  port  and  the  same  as  the  report 
for  Oct.  30,  1944.  Average  evening 
sets-in-use  is  28.1,  down  0.4  from 
the  last  report,  down  1.5  from  a 
year  ago.  Average  available  audi- 
ence is  77.6,  up  0.2  from  the  last 
report  and  the  same  as  a  year  ago. 

Radio  Theater  had  the  highest 
sponsor  identification  index,  88.1. 
Fannie  Brice  had  the  most  listen- 
ers per  set,  3.11.  Saturday  Night 
Serenade  had  the  most  women  lis- 
teners per  set,  1.66;  Janeiro-Guido 
boxing  bout  the  most  men  per  set, 
1.20;  Lone  Ranger  the  most  chil- 
dren per  set,  .98. 


L.  K.  Marshall  Is  Chosen 
Belmont  Corp.  President 

LAURENCE  K.  MARSHALL, 
president  of  Raytheon  Manufac- 
turing Co.,  has  been  elected  presi- 
dent of  Belmont  Radio  Corp.,  Ray- 
theon subsidiary. 

Other  new  Belmont  officers  in- 
clude Harold  C.  Mattes,  executive 
vice-president;    Charles   M.  Hof- 

>man,  vice-president  in  charge  of 
sales;  Carl  J.  Hollatz,  vice-presi- 
dent in  charge  of  receiving  tube 
division;  William  L.  Dunn,  vice- 
president  in  charge  of  engineering 
and    research;    John  Robertson, 

i  treasurer  and  assistant  secretary; 
Donald  L.  Trouant,  secretary. 
Parnel  S.  Billings,  former  Bel- 

I  mont  president,   has  resigned  as 

i  president  and  director  of  Belmont 
and  as  director  of  Raytheon. 


WMAL's  Spot-Free  Hour 

FOLLOWING  the  station  trend 
away  from  spot  announcements, 
WMAL  Washington  American  sta- 
tion, has  cancelled  all  spots  from 
6  to  7  p.m.  daily.  Scheduled  for 
that  hour  are:  Kenneth  Evans 
newscast,  6-6:05  for  Senate  Beer; 
Martin  Agronsky  commentary, 
6:05-6:10  for  Blechman  Clothing 
Store;  Sincerely  Kenny  Baker, 
transcribed  songs,  6:10-6:25,  for 
Kopy  Kat  Stores;  Jimmy  Gibbons 
j.  sportscast,  6:25-6:30  for  Arrow 
Beer;  Earl  Godwin  commentary, 
6:30-6:45  for  S.  Kanns  Sons  & 
Co.  Store;  Singin'  Sam,  tran- 
scribed sengs,  6:45-7  for  Prior 
Beer.  All  are  local  sponsors. 


Fifty  Percent  More  Bank 
Depositors... 


Mr,  £.  N.  Batchelor,  President  of  Jefferson  Trust  and 
Savings  Bank  "Illinois*  most  modern  6anfe." 

During  3  Years 
on  WMBD 


Just  a  little  less  than  three  years  ago,  the  i 
Jefferson  Trust  and  Savings  Bank  began 
their  quarter-hour  daily  morning  news  program  ...  to  acquaint  people  in  Peoriarea  with  the 
benefits  of  this  friendly,  modern  bank  and  to  invite  their  patronage. 

Immediate  response  resulted.  Today,  fully  fifty  percent  more  depositors  regularly  bank  at 
the  Jefferson  Trust  .  .  .  deposits  have  more  than  doubled.  To  handle  the  increase,  the  bank 
finds  it  necessary  to  again  enlarge  its  facilities  .  .  .  extensive  building  expansion  is  now 
under  way. 


Mr.  Batchelor,  President,  says:  "We 
make  hundreds  of  investments  to  help 
expand  other  businesses  .  .  .  but  prob- 
ably the  best  investment  we  have  made 
is  the  one  for  ourselves — in  WMBD. 


© 


FREE  &  PETERS,  INC. 
National 
Representatives 


F PEORIAREA 
Pop.614,200 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  65 


1 

'Phillips  66 

i 

BUYS  WOC/ 

for  the  40th  MARKET 


I  DAVENPORT,  ROCK  ISLANI 
\        MOLINE,  E.  MOLINE 


Since  1943,  Hooper  and  Conlan 
surveys  have  shown  that  only 
WOC  delivers  the  Quad-Cities  — 
the  largest  metropolitan,  area 
between  Chicago  and  Omaha; 
and  between  Minneapolis  and 
St.  Louis.  It's  the  40th  retail 
market  in  the  nation,  with  ap- 
proximately 218,000  population. 


ACCORDING  TO 
HOOPER  THE 
TH 

MARKET 

IS  DELIVERED  ONLY 
BY 


40 


DAVENPORT,  IOWA 

B.  J.  PALMER,  President 

BURYL  LOTTRIDGE,  Manager 


BASIC  AMERICAN  NETWORK 

SOOO  WATTS-1420  Kc. 

FREE  &  PETERS,  INC.,  National  Representatives 


PRomoTion  ^ 


Promotion  Personnel 

CECIL  K.  CARMICHAEL,  on  military 
leave  from  NBC  since  June  1943,  has 
rejoined  the  network's  advertising  and 
promotion  department  to  handle  spe- 
cial assignments.  Shifting  to  NBC  in 
April  1942  from  WLW  Cincinnati,  where 
he  had  been  assistant  to  the  vice-pres- 
ident in  charge  of  broadcasting,  Car- 
michael  was  in  audience  promotion  di- 
vision of  the  advertising  and  promo- 
tion departments  at  time  of  his  enlist- 
ment. 

IRA  Y.  HECHT  Jr.,  previously  director 
of  Drew  U.  press  bureau  at  Madison, 
N.  J.,  has  been  appointed  publicity  di- 
rector of  WAAT  Newark. 

IRENE  KUHN,  NBC  assistant  director 
of  information,  has  returned  from  fly- 
ing trip  around  the  world  and  was 
honor  guest  Oct.  31  at  luncheon  given 
by  NBC  at  Waldorf-Astoria. 

CLARK  GEORGE,  with  discharge  from 
Navy  as  lieutenant  after  approximately 
four  years  service,  has  rejoined  CBS 
Hollywood  press  information  staff. 

LT.  JAMES  E.  DONNELLY  Jr.,  formerly 
of  the  NBC  press  department  photo- 
graphic division,  has  been  awarded  the 
Legion  of  Merit  for  "exceptionally  meri- 
torious conduct"  in  Antilles  Dept.  of 
Caribbean  Division  Command. 

THOMAS  LYMAN,  on  terminal  leave  as 
AAF  captain,  and  formerly  with  NBC's 
guest  relations  department,  has  rejoined 
the  network  as  assistant  to  WILLIAM 
SETH  Jr.,  advertising  and  promotion 
manager  of  NBC's  radio  recording  divi- 
sion. 

DONALD  LOGAN,  former  publicity  di- 
rector of  KROW  Oakland,  Cal.,  and 
prior  to  that  radio  editor  of  Oakland 
Post-Inquirer,  has  joined  American 
western  division  press  department.  He 
replaces  JOEL  MURCOTT  who  resigned 
to  freelance  as  radio  script  writer. 

WALT  FRAMER  has  resigned  as  pub- 
licity director  of  WAAT  Newark  to  de- 
vote full  time  to  freelance  radio  pro- 
duction work  in  New  York  and  Holly- 
wood. He  currently  is  writing  "Try  and 
Find  Me"  series  on  CBS. 

JOHN  CONRAD  SARBER,  former  mem- 
ber of  public  relations  and  promotion 
staff  of  KWK  St.  Louis,  has  been  re- 
leased from  the  Army  after  nearly  five 
years  service. 

ROBERT  N.  PRYOR,  public  relations 
director  for  WCAU  Philadelphia,  has 
been  appointed  Pennsylvania  state  ra- 
dio chairman  of  War  Activities  Com- 
mittee of  the  motion  pictures  indus- 
tries Victory  Loan  Drive. 
ANN  McCRANE,  secretary  to  DAVE 
GOLDEN,  WPAT  Paterson  publicity  di- 
rector, has  been  appointed  radio  column- 
ist for  the  Passaic  (N.  J.)  Valley  Ex- 
aminer. Column  will  deal  with  radio 
news  in  metropolitan  area. 
MIRIAM  McGRATH,  former  member  of 
program  department  of  WTOP  Wash- 
ington, has  been  appointed  promotion 
manager  of  WGBS  Miami,  Fla.  EDDIE 
BEALS  has  been  named  assistant  pro- 
motion manager. 

TOM  DYER,  member  of  promotion  de- 
partment of  KRNT  Des  Moines,  has  re- 
turned to  station  after  three  and  a 
half  years  overseas  in  armed  forces. 


Nylons 

ARMOUR  &  Co.,  Chicago  (Chiffon  soap 
flakes),  begins  a  contest  Nov.  15  through 
Dec.  15  on  all  stations  now  carrying  its 
spots  [BROADCASTING,  Oct.  22].  Con- 
testants are  to  send  box  top  with  25- 
word-or-less  answer  to  "Why  I'll  keep 
on  with  Chiffon  flakes".  First  thou- 
sand winners  each  will  receive  six  pairs 
of  nylon  hose.  Agency  Is  Foote,  Cone 
&  Belding,  Chicago. 

Family  Health  Chart 
CHART  of  family  needs  is  being  dis- 
tributed by  CBC  Toronto  to  all  Ca- 
nadian listeners.  Prepared  for  the  CBC 
by  the  National  Committee  for  Mental 
Hygiene  (Canada),  chart  sums  up  basic 
requirements  of  a  Canadian  home  for 
happy  family  living,  physically,  men- 
tally, socially  and  emotionally.  Chart 
Is  distributed  in  connection  with  new 


series  of  talks  on  family  life  heard 
weekly  during  the  winter  months  on 
CBC  networks. 

Vaudeville 
SHEFFIELD  FARMS  quiz  show,  "Guess 
Who"  on  WOR  New  York,  will  go  into 
Loew's  State  Theater,  New  York,  Nov. 
8  for  one  week  as  a  vaudeville  attrac- 
tion. Complete  show  will  be  staged  sev- 
eral times  daily  with  contestants  chosen 
from  audience.  Regular  Saturday  broad- 
casts will  originate  from  theater  Nov. 
10.  Total  of  $2,000  in  cash  prizes  will 
be  given  away  to  participants  during 
eight  days  at  theater.  N.  W.  Ayer  & 
Son,  New  York,  is  agency. 

Farm  Schedule 
FARM  PROGRAMS  for  the  winter 
season  are  featured  in  a  new  CBC 
brochure  "The  Farmer  Feeds  the  World," 
illustrated  with  the  part  the  Canadian 
farmer  plays  in  feeding  the  nations  of 
the  world.  The  folder  lists  all  farm  pro- 
grams, national  farm  forum  discussion 
broadcasts  and  other  farm  broadcast 
services  of  the  CBC. 

Debnam  Report 

SIXTEEN-PAGE  brochure  has  been  pre- 
pared by  WPTF  Raleigh,  N.  C,  relat- 
ing story  of  W.  E.  Debnam's  three- 
month  overseas  trip  to  interview  North 
Carolina  and  Virginia  servicemen.  Copy 
follows  actual  broadcasts  made  from 
overseas  and  is  illustrated  with  cor- 
responding War  Dept.  photos.  Title  of 
booklet  is  "This  Is  Debnam". 

CAB  Booklet 
COOPERATIVE  ANALYSIS  of  BROAD- 
CASTING has  issued  a  handbook  for 
members  giving  "The  purpose,  history, 
workings,  and  aims"  of  the  CAB,  ac- 
cording to  foreword.  Book  also  tells 
what  the  CAB  is,  how  it  works,  what 
it  costs,  what  reports  are  issued,  and 
how  to  use  them. 

WBIR  Map 
NEW  FIELD  intensity  map  has  been 
prepared  by  WBIR  Knoxville  in  form 
of  a  market-data  file,  giving  county-by- 
county  breakdown  of  population  and 
radio  homes  for  both  primary  and 
secondary  areas.  Breakdown  of  retail 
sales  and  effective  buying  income  is  in- 
cluded, along  with  data  on  Knoxville. 

Food  Statistics 
POPULATION  statistics  and  grocery 
store  data  for  greater  New  York  are 
contained  in  a  40-page  booklet,  "Grocery 
Manufacturing  Facts",  published  by 
Paul  Sayres  Co.,  New  York  food  brokers. 

Photographs 
POSTCARDS  carrying  pictures  of  Pfc. 
Silvestre  S.  Herrera,  Arizona's  only  liv- 
ing holder  of  Congressional  Medal  of 
Honor,  and  his  family  are  being  offered 
listeners  to  "Spanish  Hour"  on  KOY 
Phoenix. 

Utility  Pad 
UTILITY  pad  of  lamb's  wool  for  polish- 
ing silver,  metal,  shoes,  glass,  etc.,  is 
being  distributed  in  promotion  folder 
of  WIBW  Topeka,  Kans.,  with  copy 
theme  of  "To  Polish  up  your  Kansas 
selling  methods  hire  WIBW." 

KSD  Program  Booklets 
INDEXED  BOOKLETS  listing  programs 
of  KSD  St.  Louis  have  been  prepared 
for  distribution  in  St.  Louis  and  St. 
Louis  County.  Approximately  250,000  will 
be  distributed  from  door  to  door  and' 
10,000  will  be  sent  out  by  mail 

KMOX  Folder 

KMOX,  CBS  owned  and  operated  sta- 
tion in  St.  Louis,  has  issued  "Ratings 
Speak  for  Themselves",  folder  referring 
to  high  standing  given  station  by 
Hooper  and  other  surveys. 

Magazine  Article 
ARTICLE  on  "Rural  Radio",  relating 
story  of  CKNX  Wlngham,  Ont.,  is  pre- 
sented in  November  Issue  of  New 
World,  Canadian  national  picture  mag- 
azine. 

Short  Story 
FOLDER  titled  "Short  Story  for  Time- 
buyers",  relating  special  features  of 
Radio  Sales,  spot  broadcasting  division 
of  CBS,  has  been  prepared  by  the  net- 
work. 


WELCOME  back  to  WRC  Washington 
post  of  sales  promotion  manager  is 
extended  to  James  Seller  (r)  by  Carle- 
ton  D.  Smith  (c),  WRC  general  man- 
ager. Albert  V.  (Bud)  Cole  (1),  shifts 
from  WRC  sales  promotion  assignment 
to  NBC  television  promotion  depart- 
ment in  New  York.  Seiler  recently  was 
released  from  Navy  as  lieutenant  com- 
mander. Cole  is  ex-Pacific  AAF  veteran. 


BBC  Explains 

REDUNDANCY  was  given  by 
BBC  as  explanation  of  its  deletion 
of  a  passage  from  President  Tru- 
man's foreign  policy  speech  in  its 
home  service  program  last  week. 
Point  4  of  the  speech  expressed  be- 
lief that  '"all  peoples"  prepared  for 
self  government  should  be  per- 
mitted to  choose  their  own  form  of 
government.  BBC  explained  that 
the  whole  speech  was  scaled  down 
to  fit  the  broadcast  time  allotted 
for  the  news  report  and  said  the 
following  part  was  deleted  because 
President  Truman's  preceding  use 
of  the  words  "all  peoples"  made  it 
redundant:  "This  is  true  in  Eu- 
rope, in  Asia  and  in  Africa  as  well 
as  in  the  Western  Hemisphere." 
Omitted  portion  could  have  applied 
to  India,  Burma,  Malaya,  etc. 


French  Firm  Cited 

THE  ARMY-NAVY  "E"  pennant 
was  awarded  Oct.  29  in  Paris  to 
Les  Laboratories,  L.  M.  T.,  affiliate 
of  International  Telephone  &  Tele- 
graph Corp.,  for  services  rendered 
to  the  U.  S.  Army,  office  of  the 
Chief  Signal  Officer,  in  the  ETO. 
The  Laboratories  provided  the 
U.  S.  Army  with  telegraphic  com- 
munications between  Paris  and 
Normandy  within  two  days  after 
liberation  of  the  French  capital. 
They  also  designed  and  assembled 
the  60  kw  mobile  radio  station  Sig- 
circus,  with  which  General  Eisen- 
hower's headquarters  was  able  to 
keep  in  touch  with  Washington. 


TV  Discussions 

"TELEVISION  Today  and  Tomor- 
row" will  be  discussed  by  editors 
Frank  Burke  of  Television  Daily, 
Fred  Keugel  of  Television  Maga- 
zine and  Irwin  Shane  of  The  T de- 
viser, at  the  Nov.  8  meeting  of 
American  Television  Society  in  the 
Barbazon-Plaza  Hotel,  New  York. 
Bert  Taylor,  transmitter  sales  man- 
ager, Allen  B.  DuMont  Laborator- 
ies, will  act  as  chairman  of  the 
meeting. 


WOMEN  announcers  in  Britain  almost 
equal  men  in  number.  BBC  has  nearly 
as  many  women  announcers  as  men 
and  fan  mail  to  the  women  in  many 
cases  is  as  great  as  that  received  by 
movie  stars. 


Page  66    •    November  5,  1945 


BROADCASTING    e    Broadcast  Advertising 


tf/e  osc/7/ator  tf/at  determines  tire 
"mean'or  "carrier" frequency  is 
modi/fated  direct// Ay  the  voice 
or  audio  frequency 

..S/mp/er 

Requires  fewer  tubes 
..  Needs /ess  ud/ust/ng 
J/itroduces /ess  d/stert/eu 
Js /ess  suscept////e  to 
//iterfere/tce 


Direct FM p/us  u  new  frequency- 

controf  circuit  of  unique  design 
is  used  i/i  the  exciter  unit  of 
the  new  RCA  FM  Trunsmitters 

•  In  the  new  RCA  FM  Exciter  Unit,  the  "carrier"  frequency 
is  generated  by  an  oscillator  operating  at  medium  frequency. 
A  special  modulator  circuit  is  used  to  vary  the  frequency  of 
this  oscillator  in  accordance  with  the  voice  or  audio  frequency. 
Thus  frequency  modulation  is  accomplished  directly — without 
the  necessity  of  proceeding  through  numerous  multiplier  and 
converter  stages,  each  of  which  unavoidably  adds  its  contribu- 
tion to  noise  and  distortion  products.  This  system,  developed 
by  RCA  Engineers,  is  simpler,  surer,  and  provides  better 
performance.  We  call  it  DIRECT  FM! 

Carrier-frequency  stability  in  this  new  exciter  is  maintained 
by  a  unique  "watchdog"  circuit.  This  circuit  constantly  com- 
pares the  output  signal  with  a  standard  frequency  generated 
by  a  precision-ground,  temperature-controlled,  quartz-crystal 
oscillator.  Any  difference  between  these  frequencies  causes  a 
two-phase  motor  to  start  turning.  A  frequency-compensating 
condenser  (connected  across  the  oscillator)  is  mounted  di- 
rectly on  the  shaft  of  this  motor.  The  motor  turns  until  the 
condenser  reaches  a  position  where  the  carrier  frequency  is 
exactly  synchronized  with  the  standard  frequency.  Thus  the 
transmitted  frequency  is  maintained  with  the  same  precision 
as  that  of  the  crystal. 

Fewer  circuits  and  fewer  components  are  used  in  this  new 
exciter  than  in  any  developed  to  date.  The  motor-condenser 
drive  is  direct;  there  are  no  gears.  The  motor  operates  in  a 
fraction  of  a  second,  holds  the  carrier  frequency  in  exact 
synchronization  with  the  crystal.  Only  the  crystal  is  heat- 
controlled.  Only  16  tubes  are  used  (about  half  as  many  as  in 
some  exciters) .  All  components  are  mounted  on  a  single  verti- 
cal panel  and  are  easily  accessible.  An  oscilloscope  for 
checking  circuits  is  built  in. 

Because  it  is  simpler  and  more  straightforward  in  design 
than  any  previous  type,  this  new  exciter  is  more  dependable, 
requires  less  maintenance.  The  over-all  distortion  is  less  than 
1%  from  30  to  15,000  cycles.  The  frequency  stability  is  equal 
to  that  of  the  crystal  itself^ 


MAIL  THIS  COUPON  for  details  about  this  important  New 
RCA  Line  of  FM  Transmitters  with  the  GROUNDED  GRID! 


Broadcast  Equipment  Section 
RCA,  Camden,  N.  J. 

Please  send  me  full  information  about  your  new  RCA  FM  Trans- 
mitters with  the  new  Grounded  Grid. 


Name  

Title  

Company  

Street  Address.. 


RADIO  CORPORATION  OF  AMERICA 

RCA  VICTOR  DIVISION  •  CAMDEN,  N.  J. 
In  Canada,  RCA  VICTOR  COMPANY  LIMITED,  Montreal 


ALL  TORONTO  station  managers  showed  up  for  the  opening  session 
of  the  Toronto  Radio  Executives  Club.  They  are  (1  to  r):  Ernie  Bushnell, 
program  chief,  and  Austin  Weir,  commercial  manager,  CBL  and  CJBC; 
Jack  Cooke,  owner,  CKEY;  Harry  E.  Foster,  agency  executive,  club 
president;  Al  Leary,  manager,  CHUM;  Lloyd  Moore,  manager,  CFRB. 

War  Veterans  Staff  CBC's  Shortwave 
International    Service    at  Montreal 


WAR  VETERANS  make  up  most 
of  the  staff  of  the  new  Canadian 
Broadcasting  Corp.  International 
Service,  headquartered  at  Mon- 
treal, for  operation  of  the  Cana- 
dian shortwave  service. 

The  news  staff  is  headed  by  Jim 
Crandall,  of  British  UP,  Montreal, 
discharged  from  RCAF.  Macdou- 
gall  K.  Henderson,  also  from 
RCAF  and  Al  Christopher,  of  the 
Canadian  Army  are  also  on  the 
news  staff. 

Reg  Meek,  RCAF,  is  in  charge 
of  the  Latin-American  section. 
Rene  Garneau,  Canadian  Army,  is 
in  charge  of  the  French  section, 
with  Gerry  Arthur,  CBC  Overseas 
Unit,  as  chief  producer.  Jean  Marie 
Marcotte,  British  Army  political 
intelligence,  is  also  with  the 
French  section.  Material  for 
French-Canadian  soldiers  still 
overseas  comes  from  Paul  Barette, 
CBC  war  correspondent,  and  Bob 
Hainault,  who  was  a  war  prisoner. 

Budd  Lynch,  formerly  of  CKLW 

CBC  Employes  Meet 

FIFTH  ANNUAL  meeting  of  the 
national  staff  council  of  the  em- 
ployes of  the  Canadian  Broadcast- 
ing Corp.  was  held  at  Ottawa  last 
week,  to  discuss  more  functional 
representation  of  employe  group- 
ings, status  of  temporary  wartime 
employes,  review  of  job  analysis 
and  commercial  fees  payments,  and 
professional  improvements  of  CBC 
employes.  C.  R.  Delafield,  super- 
visor of  religious  and  institutional 
broadcasts,  Toronto,  presided  as 
national  chairman. 


Canadian  Ratings 

CANADIAN  PROGRAMS  lead  in 
national  daytime  popularity  for 
October,  according  to  the  latest 
ratings  report  of  Elliott-Haynes 
Ltd.,  Toronto.  Soldier's  Wife  is 
leading  program  with  rating  of 
18.1,  followed  by  Happy  Gang  with 
rating  of  15.9.  In  third  place  is 
Big  Sister  (American  origination), 
followed  by,  Claire  Wallace  and 
Lucy  Linton,  for  the  five  leading 
English  language  programs. 
French  language  October  daytime 
ratings  place  Jeunesse  Doree  at  the 
top  with  rating  of  29.3,  followed  by 
Quelles  Nouvelles,  Les  Joyeux 
Troubadours,  La  Rue  Principale, 
and  La  Metaire  Rancourt. 


Windsor,  with  the  AEFP  network 
in  Europe  and  BBC  in  London,  is 
producing  programs  for  the  Cana- 
dian occupation  forces  in  Germany, 
as  are  Larry  Henderson,  Royal 
Canadian  Army  Signal  Corps; 
Hollis  McCurdy,  RCAF;  and 
George  Powell,  Canadian  Army 
signals  officer. 

Mavor  Moore,  Canadian  Army 
Intelligence,  and  George  Robert- 
son, formerly  with  CKCK  and 
CKRM  Regina,  and  CKY  Winni- 
peg, RCAF  radar  technician,  are 
in  the  United  Kingdom  section  of 
the  CBC  International  Service. 

Jim  Baribeau,  Canadian  Tank 
Corps,  and  Dave  Gillies,  RCAF 
technician,  are  control  room  op- 
erators. Max  Mosher  and  Murray 
Ferguson,  RAF  Ferry  Command, 
are  also  on  the  operating  staff. 

Bill  Grant,  a  former  RCAF  ra- 
dio technician,  is  supervisor-engi- 
neer of  the  CBC  shortwave  trans- 
mitter at  Sackville,  N.  B.  Paul 
Johnson,  assistant  engineer  at 
Sackville,  was  CBC  war  corre- 
spondent-engineer. 

Romain  Pelletier,  Canadian 
Army,  is  record  librarian  at  Mon- 
treal CBC  International  Service, 
and  his  assistant  is  Mireille  Beul- 
lac,  Women's  Royal  Canadian 
Naval  Service. 


Enters  Cabinet  Field 

DURAMOLD  Division  of  Fair- 
child  Engine  &  Airplane  Corp.  has 
entered  the  radio  cabinet  field  and 
has  received  "substantial"  orders 
from  Emerson  Radio  &  Phono- 
graph Corp.,  New  York,  and  Ma- 
jestic Radio  &  Television  Corp., 
St.  Charles,  111.,  company  has  re- 
ported. 


British  Radio  Expansion 

BRITISH  Board  of  Trade  has 
granted  licenses  to  70  radio  manu- 
facturers in  Great  Britain.  The 
industry  plans  on  building  a  mil- 
lion sets  during  the  next  year,  with 
400,000  sets  going  into  the  export 
market.  Although  there  are  short- 
ages of  cabinet  wood  supplies,  ac- 
cording to  industry  representa- 
tives, plastics  are  plentiful.  Plans 
do  not  call  for  television  sets  at 
present.  The  expansion  represents 
about  70%  of  the  pre-war  civilian 
radio  manufacturing  schedule. 


If  it's  a  GRAVE  question  of  selecting  a  LIVE  station  .  .  .  here's 
the  answer.  In  Cleveland  .  .  .  the  7th  largest  .  .  .  5th  richest 
...  3rd  most  densely  populated  area  in  the  United  States,  is 
an  audience  that  spends  more  than  a  billion  dollars  annually. 
In  Cleveland  .  .  .  Monday  thru  Friday,  WJW  delivers  more 
morning  dialers  per  dollar  ...  up  to  20%  more  on  a  money 
basis  than  any  other  station. 


ABC  Network 

CLEVELAND,  O. 


5000  Watts 


CHOICE 


CHATTANOOGA 


WOOD 

20th  YEAR 
CBS 

5,000  WATTS  DAY  AND  NIGHT 

PAUL  H.  RA  YMER  COMPANY 
NA  TI0NAL  REPRESENTA  TIVES 


IN  (!)  AUDIENCE 
(2)  PUBLIC  SERVICE 


(3)  RESULTS 


BROADCASTING 


*    Broadcast  Advertising 


November  5,  1945    •    Page  71 


These  Two  Stations  Provide  the  Only  Full 
Coverage  of  This  Rich  Pennsylvania  Area 


Tivo  Regional  Nets  and  13  Independents 
Broadcasting  News  From  Washington 


\  WJAC 
\^  ^  JOHNSTOWN 

\  Davidtvill*  A 


%  Windbef  ^ 


BOTH  STATIONS  ARE  SOLD 
IN  COMBINATION  RATE 
FOR  NETWORK  AND  SPOT 


850m  tym  HtufoViae 


5000  WATTS 

DAY  AND  NIGHT 


?1  


NATIONALLY  REPRESENTED  BY  ADAM  J.  YOUNG,  JR.,  INC. 

Page  72    •    November  5,  1945 


WASHINGTON  is  becoming  a 
news  center  for  radio,  with  two 
regional  networks  and  13  inde- 
pendent stations  broadcasting  spe- 
cial copy  from  the  Nation's  Capital. 
Of  these,  four  stations  have  direct 
pickups  while  the  others  use  tran- 
scriptions cut  in  Washington  and 
overhead  wire  coverage,  augment- 
ing regular  news  wire  services. 

WLW  Cincinnati,  WHAS  Louis- 
ville, WJZ  WINS  WOV  New  York, 
WITH  Baltimore,  KIRO  Seattle, 
WGBF  WEOA  Evansville,  WBOW 
Terre  Haute,  WIBC  WIRE  Indian- 
apolis, WJW  Cleveland,  the  Yan- 
kee Network  and  West  Virginia 
Network  have  their  own  corres- 
pondents and  newscasters  in  Wash- 
ington. 

Gilbert  Kingsbury,  as  chief  of 
the  WLW  Washington  news  bu- 
reau, rounds  up  copy  for  daily 
newscasts  which  are  handed  by 
Leif  Eid,  WRC  Washington  news 
commentator.  WLW  uses  line  fa- 
cilities of  WRC  and  NBC. 

Daily  Spot  for  WLW 

A  five-minute  spot  originates 
daily  except  Sunday  for  the  Cin- 
cinnati station,  with  a  quarter-hour 
program  at  6  p.m.  Saturdays,  all 
sponsored.  The  Studebaker  Corp. 
sponsors  the  Monday,  Wednesday 
and  Friday,  6:25-6:30  p.m.  spots. 
On  Tuesday  and  Thursday  the 
Block  Co.,  Jersey  City,  sponsors 
the  newscast  on  behalf  of  Polident 
and  on  Saturday  W.  F.  Young  Inc., 
Springfield,  Mass.,  has  the  spot  for 
Absorbine  Jr.  The  6  p.m.  quarter- 
hour  period,  a  program  devoted  to 
war  veterans,  is  sponsored  by  the 
Philip  Carey  Co.,  Cincinnati,  roof- 
ing manufacturers. 

WHAS  airs  a  daily  quarter-hour 
at  6:30  p.m.  for  the  Frank  Fehr 
Brewing  Co.,  Louisville,  with 
Carey  Longmire  handling  the  news. 
On  Monday,  Wednesday  and  Fri- 
day Wilfred  Fleischer  does  a  4- 
minute  spot  during  the  period.  Fa- 
cilities of  WTOP  and  CBS  are  used 
to  pipe  the  program  from  Washing- 
ton. 

WJZ  New  York,  key  outlet  of 
American,  features  Jack  Beall  in  a 
10-minute  newscast  at  11:05  p.m. 
Sundays,  sponsored  by  the  King- 
ston Watch  Co. 

WITH  airs  two  direct  broad- 
casts daily  from  Washington.  At 
3:30  p.m.,  daily  except  Sunday,  Ian 
Ross  MacFarlane,  station's  staffer, 
does  a  15-minute  commentary,  spon- 
sored by  Free  State  Brewery, 
Baltimore.  Richard  Eaton,  Wash- 
ington commentator,  does  a  com- 
mentary at  6:30  p.m.  daily,  spon- 
sored by  the  Hub,  Baltimore  cloth- 
iers. Both  broadcasts  are  handled 
through  facilities  of  WWDC  Wash- 
ington. 

Mr.  Eaton  also  does  a  half-hour 
transcribed  program,  Meet  Your 
Congressmen,  a  public  service  fea- 
ture, for  WINS  New  York.  On  the 
show  he  interviews  various  Con- 
gressmen on   questions  submitted 


by  listeners  to  WINS. 

WOV  New  York  broadcasts  the 
commentaries  of  Tom  Morgan,  who 
spends  most  of  his  time  in  Wash- 
ington rounding  up  news. 

KIRO  Seattle  airs  Washington 
Reports  at  5:30  p.m.,  Monday 
through  Friday,  with  repeats  at 
10:30  p.m.,  Monday,  Wednesday 
and  Friday,  as  well  as  transcribed 
interviews  with  Washington  state 
personalities  in  the  Nation's  Cap- 
ital. Rudolph  Block,  KIRO  corre- 
spondent, files  copy  by  wire  for  the 
daily  newscast,  a  public  service  fea- 
ture. He  also  conducts  the  tran- 
scribed interviews. 

Evansville  Schedule 

WGBF  Evansville  broadcasts 
Washington  news  at  6  p.m.  Monday, 
Wednesday  and  Friday,  with  its 
sister  station,  WEOA,  carrying 
capital  copy  at  12  noon  Tuesday 
and  Thursday,  sponsored  by  the 
Evansville  Ice  Co.  Jean  Ferris, 
Washington  correspondent  for  the 
Evansville  stations,  also  provides 
copy  for  a  6  p.m.  spot  on  WBOW 
Terre  Haute,  Monday  through  Fri- 
day. 

Miss  Ferris  recently  acquired  a 
wire  recorder  and  is  making  pre- 
liminary tests  preparatory  to  pro- 
viding her  station  clientele  with 
interviews  featuring  Hoosiers  in 
Washington. 

WIBC  Indianapolis  presents  a 
15-minute  transcribed  commentary 
Washington  Calls  by  Mark  Thistle- 
waite,  capital  correspondent  of  the 
Indianapolis  News,  owner  of  WIBC. 

WIRE  Indianapolis  includes  spe- 
cial Washington  bulletins,  tele- 
graphed by  Marjorie  Binford 
Woods  of  Washington  Reporters 
Inc. 

Washington  Reporters  also  feeds 
800  words  daily  to  WJW  Cleveland, 
for  inclusion  in  locally-originated 
newscasts,  and  3,000  words  daily 
to  the  Yankee  Network.  Special 
leased  wires  are  used  to  transmit 
copy  to  Yankee  and  WJW.  Wash- 
ington Reporters  formerly  was 
Yankee  News  Bureau. 

Four  stations  comprising  the  | 
West  Virginia  Network— WCHS  | 
Charleston,  WPAR  Parkersburg, 
WBLK  Clarksburg  and  WSAZ 
Huntington — carry  the  transcribed 
Washington  Reports  at  6:15  p.m. 
Sunday,  with  Ray  Henle  and  Mal- 
vina  Stephenson  providing  tb 
voices  as  well  as  reporting.  The 
newscast,  one  of  the  first  to  b< 
handled  by  a  regular  Washingtoi 
news  bureau  of  an  independent  sta 
tion,  is  sponsored  locally  on  each 
of  the  four  outlets. 


10th  Anniversary 

GENERAL  ELECTRIC  Co.'s  Hour 
of  Charm  program  on  NBC  cele 
brated  its  10th  year  on  radio  for 
the  same  sponsor  on  Nov.  4.  Pro- 
gram is  heard  Sundays  with  Phil 
Spitalny  and  the  all-girl  orchestra. 
Agencies  are  BBDO,  New  York 
and  Foster  &  Davies,  Cleveland. 


BROADCASTING    c    Broadcast  Advertising 


DIVISION  OF 


In  medieval  times  discriminating  knights  journeyed  to 
Toledo,  Spain,  to  obtain  hand-wrought  blades  of  steel. 
Only  the  famed  guildsmen  of  Toledo  could  produce  the 
flawless  metal  from  which  they  fashioned  graceful  foils 
and  swords  of  sleek  beauty. 

For  hundreds  of  years  these  proud  guildsmen  stamped 
their  guild  marks  or  signatures  on  their  creations. 
A  few  firms  today  still  preserve  that  spirit  of  crafts- 
manship. You  find  it  in  the  plants  of  Detrola  Radio. 
That  is  why  the  "guild  mark"  of  Detrola  Radio  on  a 
radio  receiver,  record  changer  or  other  electronic  instru- 
ment is  a  guarantee  of  production  quality.  The  world's 
finest  merchants,  and  their  customers  recognize  the 
value  of  this  mark. 


DETROLA  CORPORATION         DETROIT  9,  MICHIGAN 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  73 


BUFFALO'S  GREATEST 
REGIONAL  COVERAGE 


BUFFALO'S 
AMERICAN 
BROADCASTING 
COMPANY 
STATION 


RADIO  WINS  ACCLAIM 
FOR  V.  S.  MUSICIANS 

RADIO  is  credited  by  Eddy  Brown, 
concert  violinist  and  director  of 
live  music  of  WLIB  New  York, 
with  securing  acceptance  of  Amer- 
ican composers  on  an  equal  footing 
with  Europeans.  "But,"  he  says, 
"radio  must  not  stop"  offering  in- 
centive to  American  musical  art- 
ists. 

"Through  the  medium  of  radio," 
he  declared,  "millions  of  listeners 
are  becoming  more  acquainted  with 
the  American  artists  of  today.  We 
are  now  learning  to  appreciate 
them.  But  radio  must  not  stop  this 
unearthing  of  potential  greatness. 
There  must  be  more  and  more  au- 
ditions, and  more  young  American 
artists  must  receive  the  opportu- 
nity to  become  widely  known  in  the 
field  of  music.  It  may  be  dramatic 
to  compel  a  great  composer  or 
artist  to  suffer  through  many  years 
of  obscurity,  but  it  is  not  neces- 
sary." 

Mr.  Brown  conducts  the  WLIB 
String  Ensemble  heard  Monday, 
Wednesday  and  Friday  at  1:30 
p.m.  and  gives  a  recital  over  WLIB 
Sundays  at  2:45  p.m. 


GAVEL  for  the  Radio  Pioneers' 
Party  to  be  held  Nov.  8  at  Hotel 
Commodore,  New  York,  is  pre- 
sented by  Louis  G.  Pacent  (left), 
general  chairman  of  the  party,  to 
Dr.  William  L.  Everitt,  president 
of  the  Institute  of  Radio  Engi- 
neers who  will  be  m.c.  Party,  ar- 
ranged in  cooperation  with  the 
New  York  Section  of  IRE,  will 
honor  engineers  who  were  active 
in  radio  research  and  development 
in  the  25  years  dating  from  the 
discovery  of  wireless  in  late  90's. 


CAREER  of  Philo  T.  Farnsworth,  TV 
pioneer,  was  dramatized  Oct.  26  on 
"Freedom  of  Opportunity",  sponsored 
by  Mutual  Benefit  Health  &  Accident 
Assn.  on  Mutual. 


Radio  Letter  Contest 

SALUTING  25th  anniversary  of 
broadcasting  industry,  Hollywood 
Citizen-News,  local  newspaper,  is 
staging  Victory  Bond  contest  for 
most  constructive  letters  of  250 
words  or  less  on  "How  Can  Radio 
Best  Serve  the  Public". 


.5  Millivolt  i 
Contour  t 
Jansky  &  *€| 
Bailey 
Washington, 
D.  C. 
KEY — 

Primary — White 
Secondary — Dark 
Gray 


7  THRIVING  INDUSTRIAL  MARKET 

2  PROSPEROUS  AGRICULTURAL  MARKET 


For  25  years  WDZ  has  programmed  for  the  two 
major  groups  of  people  comprising  this  vast  Cen- 
tral Illinois  market — 1,828,626  of  them.  They  have 
money  to  spend.  And  the  confidence  they  have  in 
WDZ  means  volume  sales  for  WDZ-advertised 
products.  Your  share  is  waiting. 

NEW  WDZ  BROCHURE  Now  Ready 

Solid  facts  about  the  WDZ  market,  boiled  to  essentials. 
A  copy  is  yours  for  the  asking. 

HOWARD  H.  WILSON  COMPANY,  Representatives 


WBIX  TRANSMITTER, 
STUDIOS  FLOODED 

"COME  HELL  or  high  water," 
WBIX  Chief  Engineer  John  T. 
Dowdell  has  announced  the  sta- 
tion's building  in  Utica,  N.  Y.  will 
soon  add  a  second  floor.  Reason  is 
that  when  the  Mohawk  River  over- 
flowed in  early  October,  over  two 
feet  of  water  flowed  into  the  trans- 
mitter building. 

Because  of  a  flood  two  and  half 
years  ago,  all  transmitter  equip- 
ment was  raised  on  special  plat- 
forms— two  feet  from  the  floor. 
Platform  was  just  barely  high 
enough.  Now  a  second  floor  will  be 
added. 

Everett  Radley,  engineer  on  duty 
at  the  time  of  the  latest  flood,  sent 
out  an  SOiS  for  water  pumps, 
which  were  brought  in  by  row- 
boats.  WIBX  stayed  on  the  air 
throughout  the  time,  with  the  ex- 
ception of  six  minutes  lost  when 
telephone  cables  sprang  a  leak 
while  underwater.  Engineers  made 
overhead  connections  to  the  trans- 
mitter amplifier. 


IIS  Hollywood  Closes 

RADIO  division  of  International 
Information  Service  (formerly  Los 
Angeles  OWI  overseas  bureau), 
Hollywood,  will  close  effective  Nov. 
16  according  to  Jack  Price,  chief 
of  that  division.  Opened  in  October  j 
1942  to  obtain  special  events  pro- 
grams and  messages  from  person-  i 
alities  in  the  area,  more  than  1200 
broadcasts  have  been  transcribed  |G 
for  overseas.  Closing  of  division  |i! 
does  not  affect  French  radio  pro- 
ject of  IIS  office. 


Walkie-Talkie  Used 

FIRST  POSTWAR  civilian  appli- 
cation of  B-48  walkie-talkie,  orig- 
inally manufactured  by  Emerson 
Radio  and  Phonograph  Corp.,  New 
York,  for  the  British  Army,  was 
demonstrated  in  New  York  on 
Navy  Day  by  special  officers,  as- 
sisted by  Port  of  New  York  Au- 
thority employes,  on  George  Wash-| 
ington  Bridge  to  direct  traffic! 
The  FCC  issued  a  special  one-dayl 
permit  to  Port  Authority  for  use  off 
frequency  band  assigned  to  th 
type  of  portable  receiver-trans 
mitter,  and  Emerson  provided  anc 
serviced  sets  used. 


"Goody!  WFDF  Flint  say 
they've  lowered  discharge  point 
again." 


1050 

KILOCYCLES 


lOOO 
WATTS 


TUSCOLA,  ILLINOIS 


America  heads  in 
)  Miller  Tells  Ad  Club 

AMERICA  has  done  more  about 

•  scouting  for  radio  talent  than  have 
;he  countries  of   Europe,  in  the 

s  jpinion  of  Justin  Miller,  president 
;  )f   the    National    Association  of 

i  Broadcasters. 
!    Mr.  Miller  spoke  on  his  impres- 
sions  during  his  recent  visit  to 
Europe  with  the  Broadcasting  Mis- 

■  sion  before  the  Advertising  Club 
of  Washington  at  a  luncheon  Oct. 
30  in  connection  with  Radio  Week, 

i 1  Nov.  4-10. 

He  pointed  out  that  there  was 
considerable  astonishment  among 
the  radio  people  in  France  who 
were  conducting  the  tour  when  he 
asked  about  new  talent.  Executives 

j  who  were  members  of  the  group 
seemed  to  have  differing  opinions 
on  talent  scouting,  he  said,  but  it 
was  his  impression  that  this  coun- 
try is  far  ahead  of  others  in  this 

,  respect. 

[     The   NAB   president   said  the 
,  British  radio  facilities  were  good, 
those  in  France  very  poor,  the  sta- 
!  tion  at  Luxembourg  was  good  and 
the  station  at  Vatican  City  was  in- 
j!teresting  because  it  was  set  up  by 
;  Marconi.  The  best  equipment,  he 
said,  was  being  used  by  the  AFN. 
,,He  spoke  at  some  length  on  condi- 
tions generally  in   Europe,  com- 
i  pared  France's  starving  children 
with  the  healthy  British  boys  and 
girls,  saw  no  doubt  that  Germany 
recognizes  its  defeat  and  praised 
'Gen.  Eisenhower  for  his  grasp  of 
i  the  situation  confronting  the  vic- 

•  torious  Allies. 

I  Mr.  Milller  was  introduced  by 
Carlton   Smith,   general  manager 
of   WRC   Washington,   and  paid 
tribute  to  another  guest,  Rep.  Clar- 
ence F.  Lea  (D.-Calif.)  as  a  friend 
of  50  years  standing.  Other  prom- 
i  inent  radio  leaders  were  guests  at 
the  luncheon  and  were  introduced 
\  by  Carl  J.  Burkland,  general  man- 
a  ager  of  WTOP  Washington. 


Talent  Scouting, 
at  Radio  Luncheon 


RADIO  MARINE  CORP.  OP  AMERICA 
has  reopened  its  radiotelegraph  coastal 
station  at  Chatham,  Mass.  Used  by  the 
Navy  during  the  war,  station  handles 
public  messages  to  and  from  ships  at 
sea.  Call  letters  are  WCC  and  WIM. 


Darling,  Mississippi 


This  is  a  fine  liltle  town  in  the  Delta, 
but  dear  to  the  heart  of  the  advertiser 
are  the  advertising  results  gained  in 
JACKSON-center  of  Mississippi's  Bil- 
lion Dollar  market,  where  business  has 
increased  95  per  cent  since  19401 

WSU-the  "Double-Return"  station, 
offers  you  maximum  coverage  of  this 
market— at  less  costl 


BLUE  NETWORK 


WEED  &  COMPANY 

NATIONAL  ntPMJtHTATIWtt 


NAB  PRESIDENT  Justin  Miller 
(r)  talks  with  interest  to  his  freind 
of  50  years  standing,  Rep.  Clarence 
F.  Lea  (D.-Calif.),  during  the  Ad- 
vertising Club  of  Washington 
luncheon  last  week. 

Firsts 

(Continued  from  page  15) 

and  relief  broadcasts  which  generally 
were  accredited  with  reducing  losses. 

1939  (May  9)— Pres.  Roosevelt  in  first 
transcribed  address  under  Govern- 
ment auspices  described  radio  as  "free 
as  the  press"  except  for  such  controls 
as  are  necessary  to  prevent  complete 
confusion  on  the  air. 

1939  (Aug.-Sept.) — Networks  cover  war 
crisis  through  correspondents  in 
Europe's  capitals  heard  at  frequent 


intervals;  first  declaration  of  war 
ever  heard  by  radio  carried  on  net- 
works as  Prime  Minister  Chamberlain 
of  Great  Britain  replies  to  Hitler. 
Canada's  declaration  of  war  leads  to 
censorship  of  Canadian  radio  but 
slight  interference  with  commercial 
operation. 

1940  (June  19)— Republican  National 
Convention  adopts  "freedom  of  radio" 
plank  in  its  Presidential  campaign 
platform.  Similar  action  taken  (July 
10)  by  Democratic  Convention. 

1941  (Dec.  7) — Radio  brings  first  news 
of  Jap  attack  on  Pearl  Harbor.  Broad- 
casting goes  on  immediate  war  foot- 
ing, moves  taken  to  prevent  sabotage. 
Fifty  thousand  amateurs  shut  down 
In  FCC  order. 

1943  (Sept.  8)— Italy's  unconditional 
surrender  gives  radio  Its  biggest  news 
assignment  of  the  war,  when  Gen. 
Dwight  D.  Elsenhower  announced  the 
event  by  radio. 

1944  (June  6) — History's  mightiest  mili- 
tary operation — invasion  of  France 
by  Gen.  Elsenhower's  forces — found 
radio  primed  for  Its  greatest  spot 
news  "documentary"  coverage  in  its 
history.  Simultaneously,  AEF  Inaugu- 
rated a  broadcasting  service  on  the 
continent  to  all  allied  troops. 

1944  (Oct.  22) — Radio  scores  new 
triumph  in  split-second  war  coverage 
of  MacArthur's  return  to  Philippines. 
Radio  ship  set  up  in  Pacific  theatre 
to  relay  press  and  radio  traffic. 

1945  (May  7) — American  radio  brings 
story  of  total  victory  in  Europe  as 
Germany  collapses.  Most  elaborate 
network-station  "pooling"  schedule 
of  war  set  up  to  bring  news. 

1945  (Aug.  10) — Radio  flashes  Jap  sur- 
render offer.  Brief  bulletins  from  Jap 
radio  are  picked  up  and  rebroadcast 
by  all  American  networks  and  sta- 
tions ahead  of  official  V-J  Day. 

1945  (Nov.  5) — Entire  nation  begins 
tribute  to  radio's  first  quarter  cen- 
tury of  service  in  observance  of 
National    Radio  Week. 


and  another  reason  why 


WTAG  PRODUCTIONS 
ARE  ALWAYS  IN  THE  LIMELIGHT 

Successful,  big  time  local  programs,  com- 
parable in  every  respect  to  network  shows, 
help  to  make  WTAG  Central  New  England's 
Number  One  Station. 

This  program  leadership  is  consistently  re- 
flected in  Hooper  Ratings  which  show  an 
overwhelming  preference  for  this  station  over 
all  others  heard  in  the  area.  Night  time  net- 
work ratings  are  typical  and  conclusive.  A 
Hooper  survey,  December  '44  to  April  '45, 
gives  WTAG  the  highest  rating  in  the  first  28 
of  30  leading  programs.  And  in  the  next  ten 
WTAG  leads  in  seven.  You  really  pack  them 
in  with  WTAG. 


PAUL    H.    RAYMER    CO.  Noli 


Sales  Represenloliv 


W  0  R  C  E  S  T 


OWNED    AND    OPERATED  BY 


/ORCESTER  TELEGRAM-GAZETTE 


COLUMBIA 
NETWORK 


BUFFALO'S 
50,000 

WATT 
STATION 

DAY  and  NIGHT 

BUFFALO 
BROADCASTING 
CORPORATION 

RAND  BUILDING,  BUFFALO,  NEW  YORK 

National  Representative:  FREE  &  PETERS,  INC. 


ROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  75 


seCl 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


WFBR,  Baltimore 

WTMJ,  Milwaukee 

Wildroot 

WTAR,  Norfolk 

-  Cream  Oil 

KDYL     SaJt  Lafce 

Tonic 

City 

GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
^X£AN  ARTHUR  8.  CHURCH  PRODUCTIONS^^ 


Radar 

(Continued  from  page  18) 
within  one  or  more  of  the  bands 
allocated  for  such  equipment. 

In  his  statement  before  the  Sen- 
ate subcommittee  Chairman  Porter 
said  radar  manufacture  for  peace- 
time use  may  be  delayed  "for 
months  or  even  for  years,  while  the 
patent  tangle  is  being  straightened 
out".  He  added  the  "patent  situa- 
tion in  radar  is  said  to  be  so  com- 
plicated that  no  company  on  earth 
can  today  safely  proceed  to  manu- 
facture radar  with  any  confidence 
that  it  will  be  immune  from  suits 
for  infringement." 

He  suggested  that  a  patent  pool 
to  include  both  the  U.  S.  and  Brit- 
ish patent  claims,  "both  govern- 
mental and  private",  may  be  the 
solution.  He  urged  patent  legisla- 
tion in  connection  with  establish- 
ment of  a  research  foundation,  as- 
serting that  "patent  provisions 
should  be  carefully  drawn  to  meet 
the  particular  objectives  of  Gov- 
ernment-sponsored research". 

Chairman  Porter  visioned  a  pos- 
sible peacetime  communications 
broadcast  and  relay  system  "by 
which  a  few  planes,  circling  in  the 
air  at  strategic  places  across  the 
country,  will  afford  nationwide  tele- 
vision, broadcast  and  other  com- 
munications relay  services  to  the 
entire  country  far  more  cheaply 
than  could  be  accomplished  by  the 
laying  of  wire-line  connections/.' 


ON  TOPf 


Vulcan's  statue  looks  down  from 
Birmingham's  highest  peak  on 
great  furnaces,  foundries  and  mills, 
all  producing  at  top  capacity  like 
the  balance  of  industrial-agricul- 
tural Alabama  ...  a  great  market 
that  is  covered  best  by  WSGN, 
Alabama's  "TOP"  radio  station! 

fOPS  with  the  largest  percent  of 
daytime  listeners! 


"fOPS  with  a  morning  rating  higher 
than  the  combined  rating  of 
all  other  stations! 


TOPS  with  progressive  promotion, 
production,  programming! 


American  Broadcasting  Co.  J 
THE  BIRMINGHAM  NEWS- 
AGE-HERALD  STATION  ) 


Such  a  system  would  develop,  he 
said,  as  the  outgrowth  of  a  war- 
time project  by  which  planes 
equipped  with  radar  or  television 
were  used  for  reconnaissance,  trans- 
mitting pictures  of  what  was  seen 
from  the  planes  to  land  or  naval 
forces  on  the  surface.  He  told  of 
pulse-time  modulation,  of  the  pos- 
sibilities of  transmitting  24  mes- 
sages simultaneously  on  the  same 
channel  over  a  single  transmitter. 
He  urged  that  Congress  pass  legis- 
lation appropriating  funds  for 
scientific  research. 

Relay  Nets 

By  extending  the  radio  spectrum 
from  300  to  30,000  mc,  he  said, 
science  will  be  able  to  develop 
coast-to-coast  radio  relay  networks 
which  "may  either  compete  with 
or  supersede  in  some  cases  our 
wire  telegraph  and  telephone  sys- 
tems", high-definition  television  in 
full  color,  radar,  walkie-talkie  ap- 
plications with  Government-financed 
"exploration  of  the  higher  regions 
of  the  spectrum". 

He  asserted  that  during  the  war 
tubes  were  developed  for  use  in  the 
higher  frequncies,  but  pointed  out 
that  between  12,000  and  20,000  mc 
"there  remains  a  terra  incognita". 
Much  work  remains  to  be  done, 
also,  above  20,000  mc — work  which 
can  be  accomplished  in  a  few  years 
with  Federal  aid,  whereas  without 
such  aid  it  may  take  even  a  cen- 
tury, he  added. 

Chairman  Porter  predicted  wide 
future  use  of  shortwave  signals  in 
all  forms  of  communications.  He 
said  antennas  have  become  so  effi- 
cient that  a  1,000-w  transmitter 
beaming  a  signal  to  a  fixed  receiver 
may  achieve  a  radiated  power  equal 
to  100,000  w.  In  the  early  days  of 
radio  "almost  all  of  the  energy 
radiated  was  lost  in  the  direction  of 
the  stars  and  planets,  where,"  Mr. 
Porter  quipped,  "so  far  as  we  know, 
there  are  no  receivers  to  hear  our 
fine  symphony  programs  and  our 
plug-uglies  and  singing  spot  an- 
nouncements". 

Among  witnesses  opposing  a 
single  administrator  were  the  Rev. 
J.  Hugh  O'Donnell,  CSC,  president, 
U.  of  Notre  Dame,  and  members  of 
the  medical  profession.  Father 
O'Donnell  saw  in  Government-con- 
trol of  a  research  foundation  the 


dangers  of  totalitarianism,  he  tes- 
tified. He  joined  other  witnesses  in, 
urging  the  Congress  to  create  a  re- 
search foundation,  and  establish 
scholarships  to  train  young  scien- 
tists, declaring  that  in  the  war  the 
U.  S.  lost  one  generation  because 
Selective  Service  refused  to  recog- 
nize scientists  as  such. 

Mr.  Ellert's  appointment  as  head 
of  the  new  FCC  laboratory  division 
is  in  recognition  of  his  long  serv- 
ice. He  has  been  with  the  Gov- 
ernment since  1930,  joining  the  old 
radio  division  of  the  Department  of 
Commerce  as  radio  inspector.  In 
1937  he  was  appointed  FCC  inspec- 
tor-in-charge  of  the  Third  Radio 
District  and  has  since  held  vari 
ous  positions  with  the  RID.  His 
war  activities  included  direction  of 
field  investigations  leading  to  seiz- 
ure of  clandestine  radio  stations. 
Following  his  graduation  from 
Johns  Hopkins  in  1925  he  joined 
Westinghouse  at  East  Pittsburgh 
where  he  pioneered  in  develop- 
mental work  in  broadcasting. 


Curtis  Mitchell  Heads 
Paramount  Advertising 

COL.  CURTIS  MITCHELL,  just 
released  from  the  Army  as  officer 
in  charge  of  the  Pictorial  Branch, 
War.  Dept.  Bureau  of  Public  Re- 
lations, last  week  was  named  na- 
tional director  of  advertising  and 
publicity  for  Paramount  Pictures. 
Prior  to  his  four  and  a  half  years 
of  Army  service,  he  was  vice-presi- 
dent and  editorial  supervisor  for 
Triangle  Publications,  the  Annen- 
berg  interests'  magazine  subsidi- 
ary; and  editor  of  Movie  &  Radio 
Guide.  He  is  well  known  in  radio 
industry. 

He  left  for  Paramount  Holly- 
wood studios  last  week  where  he 
will  study  phases  of  the  medium. 
He  will  return  about  Dec.  1  to  New 
York  headquarters  where  he  will 
be  in  contact  with  television  by  way 
of  Paramount's  substantial  holdings 
in  DuMont  Labs. 


IN  CONJUNCTION  with  Pan  American 
World  Airways,  CBS  Hollywood  in  late 
October  inaugurated  21-day  salute  hon- 
oring South  American  countries.  Fea- 
turing slogan:  From  the  Airwaves  and 
the  Airways  to  Latin  America,  good- 
will program  includes  studio  lobby  ex- 
hibit of  valuable  imports  and  daily 
five-minute  broadcasts  saluting  various 
nations. 


RELIGIOUS  TRANSCRIPTION  LIBRARY 


Page  76    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


Radio  Men 

»      (Continued  from  page  18) 

-rithin  the  NAB,  and  which  would 
unction  on  all  matters  incident  to 
ibor. 

Among  those  present  at  the  ses- 
ion,  in  addition  to  Messrs.  Mil- 
3r,  Willard  and  C.  E.  Arney  Jr., 
JAB  secretary  -  treasurer,  were 
Valter  J.  Damm,  WTMJ-WMFM 
Milwaukee,  president  of  FMBI; 
ohn  Shepard  3d,  Yankee  Network 
,nd  associated  FM  stations;  Gor- 
ton Gray,  WSJS-WMIT  Winston- 
Salem,  all  representing  the  FM  in- 
erests;  Mark  Woods,  president, 
Ceith  Kiggins,  vice-president,  and 
Joseph  R.  McDonald,  general  coun- 
sel, for  American;  Frank  E.  Mul- 
;en,  vice-president  and  general 
'nanager,  F.  M.  Russell,  Washing- 
ion  vice-president,  for  NBC;  Frank 
Stanton,  vice-president  and  gen- 
eral manager,  Frank  K.  White, 
'/ice-president  and  treasurer,  and 
'Earl  H.  Gammons,  Washington 
director,  for  CBS;  Robert  D. 
Swezey,  vice-president  and  general 
manager,  and  Theodore  C.  Strei- 
loert,  president  of  WOR  New  York 
and  executive  vice-president  of 
Mutual,  for  Mutual;  and  Benedict 
Gimbel,  WIP  Philadelphia  (Mutual 
outlet) . 

Meanwhile,  NBC  and  CBS  dis- 
continued operation  of  their  FM 
stations,  WEAF-FM  and  WABC- 
FM,  on  Oct.  27  and  28  with  the 
explanation  that  they  were  making 
technical  changes  as  a  result  of 
new  frequencies  assigned  by  FCC 
[Broadcasting,  Oct.  29].  WOR 
New  York,  Mutual  outlet,  closed 
WBAM,  its  FM  station,  Monday. 
None  of  the  three  stations  knows 
when  it  will  resume  operations  but 
it  will  be  weeks  if  not  months. 

The  AFM  edict  was  not  officially 
linked  with  the  closings  except  that 
some  network  executives  acknowl- 
edged it  was  a  "fortunate  coinci- 
dence" that  they  could  get  off  the 
air  by  Oct.  29,  the  deadline  set  by 
AFM  for  effectiveness  of  its  order. 

The  broadcasters  had  considered 
substituting  recorded  and  tran- 
scribed music  for  "live"  programs, 
although  some  feared  that  use  of 
records  might  further  irritate  the 
AFM. 

In  Chicago,  WBBM-FM  went  off 
the  air  Oct.  27.  WBBM  executives 


Public  Relations  Office 
Opened  by  Carl  Butman 

CARL  H.  BUTMAN  resigned  last 
week  from  the  War  Production 
Board  information  division  to  re- 
sume private  practice  as  a  radio 
public  relations 
consultant.  He 
will  have  offices 
in  the  National 
Press  Building, 
Washington,  D.  C. 

Mr.  Butman 
covered  the  ac- 
tivities of  the 
radio  &  radar 
division  and  the 
paper  division  for 
WPB.  He  was 
secretary  of  the  old  Federal  Radio 
Commission,  from  1927  to  1930. 


Mr.  Butman 


FC&B  Expands 

FOOTE,  CONE  &  BELDING  has 
announced  expansion  of  its  public 
information  department.  Jack  Bur- 
nett, formerly  public  relations  di- 
rector for  the  agency  in  Chicago, 
has  been  appointed  director  of  the 
department  supervising  all  agency 
publicity,  with  headquarters  in  New 
York.  Gregory  Dickson,  formerly 
public  relations  director  in  New 
York,  leaves  for  California  to  han- 
dle public  relations  on  the  West 
Coast  for  the  agency. 

said  the  Petrillo  edict  was  "coinci- 
dence" and  that  the  move  had  been 
considered  for  several  months  to 
allow  the  station  to  change  from 
45.7  mc.  to  99.7  mc.  Improvement 
of  studios  and  increased  height  of 
tower  are  among  technical  im- 
provements which,  a  spokesman 
said,  will  keep  the  station  off  the 
air  for  at  least  two  months. 

In  Cleveland,  Carl  George,  as- 
sistant manager  of  WGAR  Cleve- 
land, blamed  the  AFM  edict  for 
halting  the  broadcasting  of  net- 
work programs  by  special  line  to 
WBOE,  FM  station  owned  and 
operated  by  the  Cleveland  board 
of  education.  "Station  WGAR  to- 
day (Oct.  29)  has  advised  WBOE 
of  the  public  schools  that  its  bal- 
anced radio  service  to  WBOE  has 
been  disrupted  by  Petrillo's  action," 
Mr.  George  declared. 


JAMES  W.  RODGERS 

FINANCIAL  CONSULTANT 

Experienced  handling  of  Purchases,  cMergers  and 
Sales  of  J^ewspapers  and  'Radio  Properties 


FOREST  CITY  BANK  BLDG. 
ROCKFORD,  ILLINOIS 

^Associated  with  the  late  T<uth  Vtanna  oMcQormick 
Simms  for  a  quarter  of  a  century 


DEWEY  PROCLAIMS 
RADIO  WEEK  IN  N.  Y. 

GOV.  THOMAS  E.  DEWEY  of 
New  York  has  issued  a  proclama- 
tion naming  radio  week  Nov.  4-10 
and  urging  "the  citizens  of  the 
state  of  New  York  to  participate  in 
ceremonies  commemorating  this  an- 
niversary." 

Proclamation  carried  a  brief  his- 
tory of  radio  in  the  past  25  years 
and  maintained  that  during  the 
war  radio  "performed  a  splendid 
public  service  and  contributed 
mightily  in  making  Americans  the 
best  informed  public  in  the  world." 

Message  also  stated  that  "tele- 
vision and  frequency-modulation 
will  come  into  their  own.  More  than 
any  other  channel  of  communica- 
tion, radio  can  serve  as  a  great 
force  for  good  in  winning  peace." 


Train  Radio  Bill 

A  BILL  to  require  railroads  to  in- 
■stall  telegraph,  telephone,  radio, 
inductive  or  wayside  and  train 
communication  systems  was  intro- 
duced last  week  by  Sen.  Burton  K. 
Wheeler  (D-Mont.).  If  passed,  the 
measure  would  require  such  instal- 
lations, as  safety  measures,  in  six 
months.  Congress  in  1927  passed 
legislation  authorizing  installation 
of  radio  communications  equipment 
on  trains,  with  no  requirements  as 
the  Wheeler  Bill  would  provide. 


.  .  .  that's  WLAW.  This  powerful 
5000  watt  station  offers  you  a 
lucrative  market — 1,902,591  day- 
time listeners  in  Industrial  New 
England.  Annual  retail  sales 
within  WLAW's  .5  mv/m  contour 
approximate  $650,000,000.  It's 
a  lucky  territory  for  sales,  blank- 
eted by  a  station  known  for 
results. 

Basic  Station 
American  Broadcasting  Co. 

NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


WLAW 


HARLINGEN 


Citrus  fruit  capital  of  the 
country;  distributing  point 
for  national  firms  located 
in  the  Valley;  shipping 
point  for  Valley  produce; 
shopping  point  for  pros- 
perous Valley  farmers  and 
business  people. 

HUB  °t  VALLEY 


4  "MUST"  MARKET  f 
TA<  "MUST"  MEDIUM 


MESSAGE 
in  thu  MARKET 

Known  as  "Texas'  4th  City",  the  Lower  Rio 
Grande  Valley  is  a  compact,  prosperous 
area  isolated  from  the  rest  of  the  state.  40 
miles  wide,  80  miles  long,  with  a  population 
of  a  quarter  million  which  can't  be  reached 
effectively  by  your  message  from  outside. 

Modern  in  equipment  and  operating  stand- 
ards, KGBS  was  designed  and  built  to  serve 
the  entire  Valley  from  "inside".  What's  more, 
it's  the  popular  station  with  Valley  folks,  be- 
cause it's  the  only  CBS  affiliate  within  listen- 
range.    Details   furnished    on  request. 


Represented  Nationally 


THE   WALKER  COMPANY 


ffrJTTj    ^ke  ONE  WONLY 

WITHIN  LISTENING  RANGE  OF  THE  LOWER  RIO  GRANDE  VALLEY 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  77 


Chronology 

(Continued  from  page  17) 

trodyne  circuit  was  described  by  Prof. 
L.  A.  Hazeltine.  at  Radio  Club  of 
America. 

1923—  A  picture  of  Pres.  Harding  was 
sent  by  the  C.  Francis  Jenkins  tele- 
vision system  between  Washington 
and  Philadelphia. 

1923  (March  4)— Station  KDPM  Cleve- 
land, Ohio,  picked  up  short  waves 
from  KDKA  Pittsburgh,  and  pre- 
sented the  first  rebroadcast  program. 

1923  (March  20)— Second  Annual  Radio 
Conference  was  held  at  Washington, 
D.  C,  to  discuss  broadcasting  .prob- 
lems. 

1923  (June)— The  first  multiple  station 
hookup  by  wire  featured  WEAF  New 
York;  WGY  Schenectady;  KDKA 
Pittsburgh,  and  KYW  Chicago. 

1924  (Feb.  5)— English  listeners  heard 
a  program  shortwaved  from  KDKA 
rebroadcast  for  first  time  in  London. 

1924  (Feb.  23)— Calcutta,  India,  eaves- 
dropped on  a  KDKA  program  rebroad- 
cast from  London. 

1924  (Nov.  30)— Facsimile  radio  from 
London  to  New  York  carried  pictures 
of  Pres.  Coolidge,  Prince  of  Wales  and 
Premier  Stanley  Baldwin  across  At- 
lantic in  20  minutes,  using  the  Ranger 
System. 

1924 —  Station  WJZ  rebroadcast  first  in- 
ternational program  relayed  on  1,600 
meter  wave  from  Coventry,  England, 
to  Houlton,  Me.,  from  where  it  was 
fed  by  wire  lines  to  the  New  York 
transmitter. 

1925 —  Development  of  high  power  broad- 
cast transmitters  lead  to  moving  of 
stations  to  suburbs  or  sections  some 
distance  from  metropolitan  areas. 
KDKA  Pittsburgh  and  WGY  Sche- 
nectady tested  50-kilowatt  installa- 
tions. 

1925 — Alternating  current  tubes  were 
introduced,  making  possible  the  all- 
electric  receiver  for  the  home. 

1925 — Heaviside-Kennelly  theory  of  the 
so-called  "radio  mirror"  was  con- 
firmed by  the  United  States  Radio 
Research  Laboratories,  Bellevue,  D.  C. 

1926  (Feb.  23) — Pres.  Coolidge  signed 
the  Dill-White  Radio  Bill  that  cre- 
ated the  Federal  Radio  Commission 


NATIONAL  SAFETY  COUNCIL'S 

first-place  award  for  National 
Farm  Safety  Week  broadcasts  made 
last  July  is  received  by  Paul  W. 
Morency  (1),  general  manager  of 
WTIC  Hartford,  Conn.,  on  behalf 
of  the  station,  from  Arthur  F.  Ells 
(r),  associate  justice  of  the  Con- 
necticut State  Supreme  Court  of 
Errors.  Justice  Ells  substituted 
for  Gov.  Raymond  E.  Baldwin  in 
making  the  presentation  at  the  fall 
meeting  of  the  Connecticut  Farm 
Safety  Week  Committee. 


and  ended  chaos  caused  by  a  wild 
growth  of  broadcasting. 

1926  (Nov.  1)— National  Broadcasting 
Co.  was  organized,  with  WEAF  and 
WJZ  as  key  stations  and  Merlin  Hall 
Aylesworth  as  president.  Headquar- 
ters were  established  at  711  Fifth 
Ave.,  New  York. 

1926  (Dec.  15)— Dr.  E.  F.  W.  Alexander- 
son  demonstrated  his  multiple  light- 
brush  television  system  and  projector 
at  St.  Louis. 


KOCY 

OKLAHOMA  CITY 


A  MUTUAL  Station 

Ask  the  Walker  Co. 


1927  (March  2)— Federal  Radio  Commis- 
sion   appointed    by    Pres.  Coolidge. 

1927  (Sept.  18) — Columbia  Broadcasting 
System  went  on  the  air  with  a  basic 
network  of  16  stations.  Major  J.  An- 
drew White  was  president. 

1927  (April  7)— Wire  television  was 
demonstrated  between  Washington 
and  New  York,  and  radio-vision  be- 
tween Whippany,  N.  J.,  and  New 
York,  by  Bell  Telephone  Laboratories. 

1927  (Oct.  17) — Marconi  in  lecture  at 
Institute  of  Radio  Engineers  in  New 
York  predicted  that  short  waves  were 
destined  to  play  a  vital  role  in  tele- 
vision. 

1928  (Sept.  11) — The  Queen's  Messen- 
ger, a  one-act  melodrama,  was  tele- 
vised at  "The  House  of  Magic",  Sche- 
nectady, N.  Y. 

1929  (Feb.  1)— Band  concert  in  Queens 
Hall,  London,  was  broadcast  in  the 
United  States  as  the  first  scheduled 
international  rebroadcast. 

1929  (June  27) — Television  in  color  was 
demonstrated  by  the  Bell  Telephone 
Laboratories  by  wire  from  one  end 
of  a  room  to  the  other. 

1929  (Nov.  18)— Dr.  V.  K.  Zworykin 
demonstrated  his  kinescope  or  cath- 
ode ray  television  receiver  before 
a  meeting  of  the  Institute  of  Radio 
Engineers  at  Rochester,  N.  Y. 

1930  (May  22) — Dr.  E.  F.  W.  Alexander- 
son  demonstrated  television  on  a 
6-foot  screen  in  Proctor's  Theater, 
Schenectady. 

1930  (June  30) — First  round-the-world 
broadcast,  Schenectady  to  Holland, 
relayed  to  Java,  Australia,  and  back 
to  point  of  origin  in  less  than  a  sec- 
ond. 

1930  (July  30)— Experimental  television 
transmitter  W2XBS  opened  by  Na- 
tional Broadcasting  Co.  in  New  York. 

1934  (May  1)— WLW  Cincinnati  begins 
operating  with  500,000  watts  power, 
being  licensed  for  50,000  watts  regu- 
larly and  450,000  watts  experimen- 
tally. 

1934  (July  11)— Federal  Communica- 
tions Commission  organized  to  suc- 
ceed Federal  Radio  Commission,  and 
also  to  regulate  wire  telephony  and 
telegraphy.  Members:  Eugene  O. 
Sykes,  Thad  H.  Brown,  Paul  A. 
Walker,  Norman  S.  Case,  Irvin  Stew- 
art, George  Henry  Payne,  Hampson 
Gary. 

1934  (Sept.  30)— Mutual  Broadcasting 
System  starts  a  cooperative  four-sta- 
tion hookup  (WOR  WGN  WLW 
WXYZ),  carrying  first  commercial 
program. 

1935  (Nov.  6)— A  static-less  radio  sys- 
tem based  on  frequency  modulation 
instead  of  amplitude  modulation  was 
demonstrated  on  2*'2  meter  wave  by 
Major  E.  H.  Armstrong  at  Institute 
of  Radio  Engineers,  New  York. 

1936  (April  24) — Television  outdoors 
demonstrated  by  RCA  at  Camden, 
N.  J.,  with  local  firemen  as  actors  be- 
fore Zworykin  Iconscope  camera. 
Broadcast  was  on  6  meters  over  dis- 
tance of  one  mile. 

1936  (April  30)— New  form  of  electrical 
"wave  guide"  transmission  >  of  ultra- 
high frequency  radio  waves  through 
a  hollow  pipe  (coaxial  cable)  reported 
by  Bell  Laboratories  and  Massachu- 
setts Institute  of  Technology,  open- 
ing new  prospects  for  network  tele- 
vision. 

1936  (June  29)— RCA  starts  field  tests 
of  television  from  Empire  State  Bldg., 
New  York  City,  working  under  spe- 
cial appropriation  of  $1,000,000  for 
purpose.  Secret  system  is  first  demon- 
strated, using  live  artists  and  films, 
to  radio  manufacturers  July  7. 


Bendix  Flying  Lab 

BENDIX  Aviation  Corp,  Radio  Di- 
vision in  Baltimore,  has  announced 
a  "flying  laboratory"  equipped  with 
its  new  "Flightweight"  personal  i 
plane  radio  and  navigational  in 
struments. 


01 

J.  <; 

C. 


1937  (Jan.)— Engineers  of  RCA  and  NBC 
first  tests  of  441-line  television  image: 
from  new  experimental  transmitter  in 
Empire  State  Bldg.,  New  York,  sup- 
planting 343-line  experiments. 

1937  (Sept.  28)— Facsimile  tests  on  reg- 
ular   broadcast    frequencies    during  4S 
early-morning   hours    authorized  byT- 
FCC  in  grants  to  two  stations,  fol-i 
lowed  in  subsequent  weeks  to  others 

1937  (Oct.  18)— FCC  sets  aside  bands  in| 
ultra-high  frequencies  for  television 
aural  or  apex  broadcasting  and  rela; 
broadcasting,  above  30,000  kc. 

1938  (Jan.  27)— FCC  allocates  band  ol|« 
25   ultra-high   frequencies  for  non- 
commercial educational  broadcasting. 

1938  (June  6) — Senate  adopts  Wheeler 
Resolution  expressing  it  to  be  sense 
of  that  body  that  more  stations  with  MS 
powers  in  excess  of  50,000  watts  are 
against  the  public  interest,  as  FCC 
hearings  on  proposed  new  rules  and 
regulations  get  under  way.  Hearings 
continued  to  July  29. 

1940  (May  20) — FCC  gives  frequency 
modulation  (FM)  green  light,  author- 
izing full  commercial  operation  as  of 

'    Jan.  1,  1941. 

1941  (Dec.  8) — FM  Broadcasters  Inc.  es- 
timates a  minimum  of  180,000  FM 
sets  in  use  in  United  States.  At  time 
there  are  22  full-time  commercial  FM 
stations  operating,  along  with  14  ex- 
perimental FM  outlets. 

1942  (Feb.  6)— NAB    Code  Committee!., 
adopts  code  for  control  of  broadcast-* 
ing  of  war  news  to  insure  maximum 
good  taste. 

1942  (Feb.  24)— WPB  and  FCC  jointly 
promulgate  freeze  orders  affecting  all 
phases  of  broadcasting  and  ruling  out 
new  construction,  except  where  certi- 
fied by  the  military,  for  the  duration. 

1942  (July  14)— Broadcasting  industry 
declared  "essential"  under  Selective 
Service  System  by  Maj.  Gen.  Lewis 
B.  Hershey,  director  of  Selective  Serv- 
ice. Cited  as  one  of  34  broadcast  es- 
sential activities  in  war. 

1942  (Dec.  1) — Radio  goes  on  full  war- 
time basis  with  FCC  order  enforcing 
horizontal  power  reduction  of  one 
decibel  and  relaxation  of  normal  en- 
gineering standards. 

1943  (May  26)— Navy  releases  first  in- 
formation on  Radar,  miracle  war  ra- 
dio development,  used  for  radio  rang- 
ing and  detecting  through  fog,  mist 
and  distance.  Statement  revealed  elec- 
tronic weapon  was  first  conceived  by 
scientists  of  U.  S.  Naval  Aircraft  Lab- 
oratory. 

1943  (Nov.  23)— FCC  resurrects  order 
(No.  84A)  banning  multiple  owner- 
ship of  standard  broadcast  stations  in 
the  same  area,  effective  June  1,  1944, 
and  affecting  some  40  existing  multi- 
ple ownership  or  overlap  stations. 

1944  '(Sept.  28)— Allocation  hearings  to 
shape  future  development  of  all 
broadcast  services  begin  before  FCC 
and  continue  for  five  weeks. 

1945  (Jan.  16)— Federal  Communica- 
tions Commission  announces  that 
provision    is    included    in  proposed 


',1: 


Page  78    •    November  5,  1945 


In  peace,  as  in  war,  this  densely  populated  area  of  DIVERSIFIED  industry 
continues  its  steady, pace  of  producing  steel,  coal,  pottery,  clay  products, 
chemicals  and  glass.  .  .  NO  RETOOLING— NO  RECONVERSION.  There 
are  437,600  SPENDERS  in  Southwestern  Pennsylvania— SELL  them 

through    WJPA.  JOHN  LAUX,  Managing  Director 

MUTUAL  NETWORK 
for  further  details  on  Friendly  Group  Stations,  write 
SPOT  SALES,  New  York,  Chicago,  Son  Francisco,  Los  Angeles 

WSTV  WFPG  WJPA  W  K  N  y 

STEUBENVIUE.O.,   ATLANTIC  CITY  N.  J..  WASHINGTON.  PA.,  KINGSTON.  N.  Y. 

BROADCASTING    •    Broadcast  Advertising 


wave-length  readjustment  ror  a  citi- 
zens' "walkie-talkie." 
J5  (June    4)— Radio's    biggest  cus- 
tomer, Procter  and  Gamble  Co.,  Cin- 
MftJcinnati,  spends  $11,000,000  a  year  for 
ivjRjtime  alone,  with  talent  expenditures 
'  j  of  equal  amount. 

Baii45  (June  21)-^Judge  E.  O.  Sykes,  69, 
i  ijj  first  chairman  of  Federal  Radio  Com- 
I  mission,  dies  in  Washington.  He  had 
been  in  private  practice  since  1939. 
I  45  (June  25) — Radio's  biggest  trans- 
action, sale  of  control  of  $22,000,000 
Crosley  Corp.  which  owns  WLW  Cin- 
-Sf-  cinnati,   to   Aviation   Corp.   of  New 
:  "f  York,    filed   with   FCC.  Transaction 
''^subsequently  approved,  but  results  in 
proposed  new  transfer  policy  under 
iJ  "open  bid"  procedure  by  FCC. 
"fifes  (June   27) — FCC    establishes  allo- 
f!  cations  for  television  and  FM  in  ultra 
w  high  frequency  band,  paving  way  for 
WJi  opening  of  new  broadcast  services. 
^145  (July  23)— Associated  Broadcasting 
Wa  Corp.,  formed  as  fifth  nationwide  net- 
eis*  work,  announced  to  begin  operations 

i  September  sixteenth. 
1  4)45  (Aug.  6)— Westinghouse  discloses 
*lfi  fabulous  plan  for  "Stratovision" 
iagji  whereby  airborne  transmitters  would 
Wi  blanket  a  nation  with  FM  and  tele- 
'm>  vision  signals. 

^945  (October  22)— With  some  1400  ap- 
W  plications  of  all  descriptions  and  in 
CCp  every  broadcast  category  before  it, 
fflcjji  FCC  starts  spectrum-wide  allocation 
proceedings  which  may  result  in  hun- 
dreds of  additional  stations  during 
icyfi:  next  year. 


'Monitor'  Sponsors 

CHRISTIAN  SCIENCE  Publishing 
Society,  Boston  (Christian  Science 
Monitor)  will  sponsor  a  quarter- 
lour-  news  commentary  featuring 
Srwin  Canhan,  its  editor,  on  Amer- 
ican network  beginning  Dec.  1.  To 
sppiginate  in  Boston,  program  will 
lm  broadcast  Saturday  6:15-6:30 
|'|.m.  for  52  weeks.  Series  placed  by 
i|-3.  B.  Humphrey  Co.,  Boston. 


Antenna 

(Continued  from  page  18) 
I  >wn  the  tower  and  building  and 
•  ease  space  and  use  of  the  tower 

;o  each  station. 
1  Such  a  plan  could  be  in  use  with- 
••in  two  years,  it  is  believed,  and 
;  broadcasters'  problems — so  far  as 
' ^competition  from  airport  projects 
—would  be  solved, 
i  CAA  is  understood  to  be  rewrit- 
j  ing  its  regulations,  based  on  those 
'used  by  Canada.  Under  U.  S.  rules 
|  the  height  of  a  hazard  is  measured 
j  from  the  ground.  Canadian  regula- 
tions classify  height  over  airport 
klevel. 

.  U.  S.  regulations  permit  a  150- 
foot  structure  at  least  three  miles 
!from  an  airport,  without  approval 
j  by  the  CAA.  That  would  be  150 
feet  above  the  ground.  Under  pro- 
posed regulations,  if  the  ground 
level  three  miles  from  the  airport 
|  were  100  feet  higher  than  the  air- 
[  port  itself,  the  hazard  could  be 
only  50  feet  high  without  CAA 
approval. 

In  mountainous  terrain,  where 
FM  antennas  would  be  located  atop 
peaks,  such  regulations  would  vir- 
tually wipe  out  broadcasting,  un- 
less CAA  relaxes  its  rules  consider- 
ably. 


Mr.  Lyford 


LYFORD  PROMOTED 
TO  NEW  POST  IN  NBC 

E.  B.  LYFORD,  formerly  station 
relations  liaison  man  between 
NBC  affiliated  stations  and  the  net- 
work's sales  department,  has  been 
appointed  to  the 
newly  -  created 
post  of  assistant 
manager  of  the 
station  relations 
department.  He 

t-^km         wiH    handle  all 
'iSa  contacts  with 

Hto|jj^^  stations  in  con- 
.^m^  nection  with  co- 
operative pro- 
grams and  will 
also  take  over  all 
duties  connected  with  the  handling 
of  facilities  development,  formerly 
supervised  by  Philip  I.  Merryman, 
recently  transferred  to  the  net- 
work's new  planning  and  develop- 
ment department  [Broadcasting, 
Sept.  17]. 

John  T.  Murphy,  with  NBC  for 
15  years,  the  last  two  in  station 
relations  as  liaison  between  the 
program  department  and  the  NBC 
affiliates,  moves  into  the  position 
vacated  by  Mr.  Lyford.  He  is  suc- 
ceeded by  Carl  Cannon,  back  in 
civilian  life  after  four  years  in  the 
Navy.  Prior  to  enlisting  he  was 
with  WSGN  Birmingham  for  two 
years  and  before  that  for  six  years 
with  NBC  New  York.  During  that 
period  he  organized  and  directed 
the  video  tour  demonstrations, 
edited  the  network  house  organ, 
NBC  Transmitter,  and  served  as  a 
correspondent  in  the  information 
department. 


WKIX  Adds  MBS 

WKIX  Columbia,  S.  C,  is  to  join 
Mutual  as  soon  as  lines  can  be  set 
up.  Station  retains  its  affiliation 
with  CBS.  WKIX  operates  with 
250  w  on  1490  kc. 

BROADCASTING    •    Broadcast  Advertising 


Ream 

(Continued  from  page  10) 

didn't  know  when  it  was  beaten. 
The  cities  were  bombed,  the  people 
went  hungry,  and  their  clothes 
wore  out  (and  the  full  evidence  on 
all  three  is  there  today),  but  they 
stuck  and  fought  back  and  sacri- 
ficed all  that  Churchill  promised 
and  more — and  they  won.  They 
were  never  conquered. 

The  result?  The  English  people 
have  their  chins  up  and  are  walk- 
ing erect,  even  though  they're  cold 
and  hungry.  To  see  it,  to  feel  it  is 
like  winning  in  the  last  quarter  the 
big  football  game,  but  magnified  a 
million  times. 

France  is  at  the  other  end  of  the 
spectrum.  There  is  little  physical 
damage,  but  the  damage  to  people 
— to  human  personality — is  shock- 
ing. These  French  who  were  the 
founders  and  guardians  of  Euro- 
pean democracy  and  whose  City  of 
Light  was  also  the  citadel  of  rea- 
son and  art  and  the  dignity  of  man 
are  now  sodden  and  confused.  A 
full  year  after  liberation  they  were 
still  dazed.  The  Nazi  occupation 
methods  for  destroying  pride  in 
self  and  country,  for  undermining 
the  virtues  of  industry  and  honesty, 
and  for  sapping  the  common  moral- 
ity of  an  entire  people,  seems  to 


have  succeeded  diabolically  well. 
The  French  this  summer  were  still 
a  beaten  people. 

The  difference  between  the  two 
countries  lies  in  the  simple  fact 
that  in  one  free  men  were  con- 
quered and  subjugated  and  in  the 
other  free  men  clung  on  and  pre- 
served their  freedom. 

France  will  eventually  recover. 
The  wide-spread  participation  in 
the  democratic  function  of  the  re- 
cent free  election  is  convincing  evi- 
dence of  that.  The  agonies  suffered 
and  to  be  suffered,  however,  make 
one  lesson  paramount  for  us — let 
us  work  to  make  this  a  lasting 
peace,  but  if  war  should  ever  come 
we  must  not  fail  to  win  it. 


Mueller  Wins 

FIRST  PRIZE  of  $700  in  a  contest 
for  five  best  orchestral  works  spon- 
sored by  Broadcast  Music  Inc., 
New  York,  for  members  of  the 
American  Composers  Alliance,  was 
won  by  Otto  Mueller,  former  first 
violinist  of  the  Philadelphia  Sym- 
phony Orchestra,  for  his  composi- 
tion "Scherzo  Poliphonic".  Second 
prize  of  $500  was  awarded  to  Ar- 
thur Kreutz,  composer-conductor, 
for  his  "Symphonic  Blues".  In  ad- 
dition to  cash  awards,  winners  also 
will  have  their  compositions  pub- 
lished. Prizes  were  awarded  for 
compositions  especially  suitable  for 
radio  broadcasting. 


is  quick  and  easy  when  you're 
staying  at  The  Roosevelt— just 
a  short  stroll  from  key  busi- 
ness centers,  shops,  theatres. 
And  Hilton  service  assures 
your  comfort.  Rooms  with 
Bath  from  $4.50. 

R HOTEL 
OOSEVELT 

Dean  Carpenter,  General  Manager 
Madison  Ave.  at  45th  St.,  New  York. 


i  Other  Hilton  Hotels  Include 
i  Chicago:  The  Stevens;  Dayton: 
:The  Dayton-Biltmore;  Los 
:  Angeles:  The  Town  House 
C.  N.  Hilton,  President 


DIRECT  ENTRANCE  TO  GRAND  CENTRAL  TERMINAL 


115,000  t*  *25fUV  ~ 

^Vm  popvwawh..- 

Cthou.an<UofaoU^ 
•  «,  Income 

^^^^^^ 


9th  in 


Genera 
per  Cap"a 


1  Merman* 


Income 


November  5,  1945    •    Page  79 


wm 


Revere 

(Continued  from  page  20) 

stated,  that  the  university  was  to 
control  the  scripts  and  be  respon- 
sible for  their  accuracy;  that  Mr. 
Dryer,  formerly  head  of  radio  at 
U.  of  Chicago  but  at  that  time 
working  for  WGN  Chicago,  should 
produce  the  programs;  and  that 
although  the  series  would  at  first 
originate  in  Chicago,  they  could  be 
moved  to  any  other  point  should 
the  producer  and  agency  agree  that 
such  a  move  was  desirable. 

Following  its  commercial  debut 
on  July  4,  it  developed  that  most  of 
the  scripts  were  being  written  in 
New  York  and  that  the  limited 
supply  of  actors  in  Chicago  made 
casting  difficult,  so  it  was  decided 
to  move  the  program  to  New  York. 
When  the  agency  notified  Mutual 
of  its  desire  to  make  this  move,  Mr. 
Van  der  Linde  said,  WGN  refused, 
stating  that  the  station  had  a  con- 
tract with  the  university  guaran- 
teeing the  program  would  be  orig- 
inated at  WGN  and  that  it  in- 
tended to  demand  compliance  with 
that  condition.  Meanwhile  both  Mr. 
Benton  and  Mr.  Howe  had  left  the 
university  and  gone  to  Washington 
and  there  was  no  one  at  the  univer- 
sity who  knew  the  whole  story,  so 
the  sponsor,  acting  through  the 
agency,  solved  the  dilemma  by 
dropping  the  program,  Mr.  Van  der 
Linde  explained.  With  the  new  pro- 
gram owned  by  St.  Georges  & 
Keyes  and  with  Mr.  Dryer  under 
contract  with  them  to  produce  it, 
any  recurrence  of  the  difficulty  is 
extremely  unlikely,  he  stated. 


Represented  by 
HEADLEY-REED  COMPANY 

New  York  Chicago  Detroit 

Atlanta    :    San  Francisco    :    Los  Angeles 


Transfer 

(Continued  from  page  20) 
proposed  purchaser  and  declare 
that  "any  person  desiring"  to  apply 
for  the  same  facilities  on  the  same 
terms  may  do  so  within  60  days. 
The  advertisements  appear  once  a 
week  for  three  weeks  in  a  news- 
paper in  the  communities  where 
the  stations  are  located. 

The  advertising  procedure — and 
its  effectiveness  —  were  being 
watched  closely  as  a  key  to  future 
policy  in  all  station  transfers,  since 
it  was  outlined  by  FCC  as  a  frame- 
work within  which  rules  and  reg- 
ulations may  be  developed.  In  a 
public  notice  on  Oct.  3  the  Com- 
mission recommended  that  the  pro- 
cedure be  followed  voluntarily  by 
applicants  in  transfers,  although 
it  has  not  been  adopted  formally. 

The  advertisement  forms  used  in 
both  the  WHDH  and  the  WFIL 
cases  were  given  prior  approval 
by  the  FCC.  The  KHQ  advertise- 
ment was  almost  identical  to  the 
WFIL  notice  in  form. 

The  Crosley  -  A  v  c  o  decision 
[Broadcasting,  Sept.  10]  recom- 
mended advertising  of  applications 
for  transfer  or  assignment  of  li- 
cense by  both  the  FCC  and  the  ap- 
plicant, followed  by  a  waiting 
period  of  60  days  for  submission  of 
any  competing  applications.  Adver- 
tisements, to  be  carried  in  a  news- 


paper in  the  community  where  the 
station  is  established,  would  state 
terms  and  conditions  of  the  pro- 
posed sale  and  the  name  of  the 
transferee.  They  would  also  explain 
that  competing  applications  for  the 
same  facilities  on  the  same  terms 
may  be  filed. 

If  competing  applications  are 
filed,  all  applications  will  be  con- 
sidered on  their  merits  and  a  hear- 
ing may  be  held  to  determine  which 
applicant  is  best  qualified.  If  a  com- 
peting applicant  is  found  best  fit- 
ted, the  original  transfer  applica- 
tion will  be  denied  and  FCC 
consent  to  the  competing  applicant 
will  be  granted  if  the  parties  enter 
into  a  contract  and  file  a  new  joint 
application  accepting  the  grant 
within  30  days.  Where  no  other 
bids  are  received  the  application 
will  be  considered  on  its  merits. 
Less  Than  Control 

The  proposed  new  rules  and  reg- 
ulations, if  adopted,  would  not  ap- 
ply where  less  than  a  controlling 
interest  in  a  station  is  being  trans- 
ferred. Nor  would  they  apply 
where  the  transfer  or  assignment 
involved  no  real  change  in  the  con- 
trol of  the  station. 

The  WHDH  advertisement  was 
approved  in  form  by  the  FCC  be- 
fore publication.  Although  the  pro- 
posed purchaser,  Fidelity  Broad- 
casting Co.,  is  owned  by  the  cor- 
poration which  publishes  the  Bos- 
ton Herald  and  the  Boston  Trav- 
eler, the  notice  was  published  in 
another  paper,  the  Boston  Post. 
This  was  done,  according  to  Wil- 
liam C.  Koplovitz  of  Dempsey  & 
Koplovitz,  representing  the  papers, 
to  avoid  any  possible  charge  of 
partiality  in  display  of  the  adver- 
tisement. 

Signed  by  President  Ralph  G. 
Matheson  for  Matheson  Radio  Co., 
the  licensee,  and  Robert  B.  Choate 
for  Fidelity  Broadcasting  Co.,  the 
notarized  public  notice  of  sale  of 
WHDH  follows: 

Notice  is  hereby  given  that  applica- 
tion has  been  filed  with  the  Federal 
Communications  Commission,  Pile  No. 
Bl-TC-463,  requesting  consent  of  the 
Federal  Communications  Commission 
to  the  sale  of  controlling  stock  inter- 
est in  Matheson  Radio  Company  Inc.. 
licensee  of  radio  broadcast  station 
WHDH,  which  operates  on  the  fre- 
quency 850  kc.  5  kw.  power,  unlimited 
hours,  in  Boston,  Massachusetts. 

There  are  outstanding  14,370  shares 
of  common  stock  without  par  value, 
and  374  shares  of  6%  cumulative  pre- 
ferred stock  without  voting  rights  of 
the  Matheson  Radio  Company  Inc.  The 
Fidelity  Broadcasting  Company  Inc., 
which  is  wholly  owned  by  the  Boston 
Herald-Traveler  Corporation,  publisher 
of  the  Boston  Herald  and  the  Boston- 
Traveler  newspapers,  has  agreed  to  pur- 
chase any  and  all  of  said  common  and 
preferred  stock,  and  the  present  stock- 
holders have  agreed  to  deliver  not  less 
than  90%  of  the  said  common  stock. 
The  price  of  the  preferred  stock  is  fixed 
at  $100  per  share;  the  price  of  the  com- 
mon is  fixed  at  l/14,370th  of  $786,406.94 
plus  or  minus  the  difference  between 
current  assets  over  current  liabilities 
as  of  the  end  of  the  month  preceding 
the  date  of  settlement  and  current  as- 
sets over  current  liabilities  as  of  June 
30,  1945,  and  less  the  difference  be- 
tween $25,000  and  the  total  amounts 
expended  by  Matheson  Radio  Company 
Inc.,  from  January  1,  1945,  to  the  date 
of  settlement  in  connection  with  its 
pending  FM  application.  The  agree- 
ment provides  for  payment  for  all  stock 
purchased  in  cash  on  the  date  of  set- 
tlement. A  copy  of  the  purchase  agree- 
ment and  of  the  application  filed  with 
the  Federal  Communications  Commis- 
sion are  on  file  and  open  to  public 
inspection  at  the  office  of  the  Federal 
Communications  Commission,  New  Post 


Ml 


Office  Bldg.,  Washington,  D.  C. 

Any  person  desiring  to  apply  for  the 
facilities  of  Station  WHDH  may  do 
on  the  same  contract  terms  and  co 
ditions  as  set  forth  in  the  agreement 
mentioned    above.     Such  application 
shall  be  filed  within  60  days  from  [date 
of    first    publication]    on    forms  pre- 
scribed by  the  Federal  Communications 
Commission,  which  may  be  obtained 
upon  request  from  the  Secretary  of  the 
Commission.    If,    during    the    60    day!  It  n 
period,  other  applications  are  filed,  the 
Commission  will  then  consider  all  ap- 
plications on  their  merits.  If  it  appears 
that  the  transferee  selected  by  the  li-;  y 
censee  is  the  best  qualified,  and  ther 
transfer  is  otherwise  in  the  public  in- 
terest, the  Commission  will  grant  such 
application  without  a  hearing.  If  the 
Commission  cannot  make  such  a  de-  Jr.  • 
termination  on  the  basis  of  the  appli- 
cation, it  will  be  designated  for  hearing 
along  with  all  other  competing  appli- 
cations.  At  this  hearing  one  of  the 
issues  shall  be  "to  determine  which  of 
the  applicants  is  best  qualified  to  con- 
tinue the  operation  of  the  licensee". 

In  the  event  the  Commission  con- 
cludes that  any  applicant  who  files  an 
application  in  response  to  this  public 
announcement  is  better  qualified  than 
Fidelity  Broadcasting  Corporation  to  li 
the  licensee  of  Station  WHDH,  the 
Commission  will  refuse  consent  tc 
transfer  of  stock  to  Fidelity  Broadcast 
ing  Corporation.  It  will  then  be  op- 
tional with  the  present  transferors 
whether  or  not  they  will  sell  their  stock 
on  the  same  terms  and  under  the  same 
conditions  to  the  person  whom  the 
Commission  determines  is  the  best 
qualified  purchaser. 


re- 


public notice  on  the  sale  of  KHQ: 
signed  by  Louis  Wasmer,  owner,  is 
similar  to  that  on  the  sale  of 
WFIL,  form  of  which  has  FCC 
approval.  Fisher,  Wayland  &f{ 
Southmayd,  Washington  attorneys 
represent  Louis  Wasmer  and  Louis 
Wasmer  Inc.,  the  licensee.  Kirk- 
land,  Fleming,  Green,  Martin  & 
Ellis  are  counsel  for  Spokane 
Chronicle  Co.,  the  transferee 
Fisher,  Wayland  &  Southmayd  also 
represent  the  Philadelphia  Inquirer 
in  the  WFIL  transaction,  which  in  ' 
volves  approximately  $1,900,000. 
KHQ  advertisement  is  as  follows: 

Notice  is  hereby  given,  pursuant  to 
the  order  of  the  Federal  Communica- 
tions Commission,  that  subject  to  the 
written  consent  of  the  Federal  Com- 
munications Commission,  an  agreement 
dated  Oct.  15,  1945,  has  been  made  for 
the  sale  by  Louis  Wasmer  to  Spokane 
Chronicle  Co.  of  the  outstanding  capi- 
tal stock  of  Louis  Wasmer  Inc.,  licen- 
see of  Radio  Station  KHQ  Spokane, 
Washington,  for  a  consideration  of 
$1,295,000  and  subject  to  the  terms  and 
conditions  provided  in  the  Memoran- 
dum of  Agreement.  The  Memorandum 
of  Agreement  and  Applications  for 
Approval  have  been  filed  with  the  Fed- 
eral Communications  Commission, 
Washington,  D.  C  ,  where  they  may  be 
examined.  Any  person  desiring  to  ac- 
quire the  capital  stock  of  Louis  Was- 
mer Inc.  on  the  same  terms  and  con- 
ditions as  set  forth  in  the  Memoran- 
dum of  Agreement  may  file  application 
with  the  Federal  Communications  Com- 


THERE'S  ONLY 

1 

EMPIRE  STATE 
BUILDING 
but 


WHN  REACHES  2  NEW  YORKS! 


(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,401, 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
Metro-Goldwyn-Mayer— 
Loew  s  Affiliate 


Page  80    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


J  .ission,  Washington,  D.  C,  on  or  be- 
•oJjpe  December  30,  1945. 
m  Meanwhile,  formal  requests  for 
*r.l)  dismissal  of  the  application  for 
*[.  :ansfer  of  KHQ  to  Straus  &  Blos- 
*per,  Chicago  investment  bankers, 
;S-nd  (2)  transfer  of  the  station  to 
^  le  newspaper  company  were  filed 
al'ith  the  Commission.  In  motions 
earing  last  Thursday  FCC  granted 
le  first  request. 
FCC  Oct.  24  had  denied  a  pro- 
osed  amendment  to  substitute  the 
ewspaper  firm  for  the  investment 
ankers,  without  prejudice,  how- 
ver,  to  the  right  of  the  petitioners 
:>  request  dismissal  of  the  earlier 
ransaction  and  file  new  application. 

One  of  few  remaining  duopoly 
ases,  the  KHQ  transaction  in- 
olves  purchase  of  100%  interest 
?eld  by  Louis  Wasmer  in  KHQ 
icensee  corporation,  Louis  Wasmer 
nc,  for  sum  of  $850,000  plus  liquid 
,ssets  of  firm  which  boost  total 
onsideration  to  approximate 
1,300,000.  Mr.  Wasmer  also  owns 
CGA  Spokane.  The  KHQ  trans- 
eree  is  one  of  leading  newspaper 
rganizations  of  the  area  and  is 
leaded  by  W.  H.  Cowles  Jr.,  dis- 
ant  relative  of  Gardner  Jr.  and 
rohn  Cowles  of  Cowles  Broadcast- 
ng  Co.  and  Cowles  Publications. 

Original  negotiation  for  sale  of 
CHQ  to  the  Chicago  investment 
tanking  group  was  dropped  be- 
ause  of  complications  in  requiring 
ipproval  of  Securities  &  Exchange 
Commission  in  addition  to  FCC 
:onsent. 


Ship 


(Continued  from  page  20) 
mg  erection  of  a  permanent  job. 
furthermore,  the  mast  slated  for 
,he  Triton  Maris  had  been  lost  in 
xansit. 

Combination  of  Yankee  and 
Italian  ingenuity  took  the  50,000 
n  transmitter  up  to  130,000  w  as 
jadget  after  gadget  was  patched 
)n  the  Doherty  circuit.  A  1  kw 
;ransmitter  was  added  for  com- 
nunication  and  radiophoto  work 
ind  as  a  broadcast  standby.  Dark- 
rooms were  built,  a  radio  studio 
vas  installed  and  an  offset  print- 
ng  press  was  wedged  into  a  con- 
venient niche. 

Fortunately  PWB  saved  some 
Italian  transmitters  as  the  Ger- 


/  THROUGHOUT  \j\  , 

jigr  THEJWiSJpr~Vr77-r( 

Folks 
Turn  First  to— 


www 

NEW  ORLEANS 


50,000  Watts 
Clear  Channel 


Eager  Burglars 

UNKNOWN  admirers  of 
the  new  Admiral  record 
changer  couldn't  wait  until 
OPA  price  controls  made 
them  available  to  the  public 
in  Jersey  City,  N.  J.  An  Ad- 
miral distributor  in  that  city 
complained  to  police  that 
thieves  forced  entry  through 
a  rear  door  of  his  store  and 
made  off  with  his  only  dis- 
play model.  Admiral  has 
promised  to  replace  it  as  soon 
as  possible. 


mans  retreated  up  the  boot  in  1943, 
so  Project  Century — designed  to  go 
to  any  beachhead  shortly  after  any 
D-Day,  was  not  needed.  Radio  fa- 
cilities on  land  were  adequate  for 
psychological  warfare  demands. 

So  Project  Century  was  ordered 
to  Sardinia  to  broadcast  to  occu- 
pied France  and  possibly  Austria. 
Events  moved  swiftly  and  the 
floating  transmitter  was  sent  into 
the  Adriatic  to  broadcast  into  the 
Balkans.  Shortly  after  the  Allies 
marched  into  Rome  the  Triton 
Maris  went  on  the  air. 

Approach  of  V-E  Day  convinced 
PWB  that  its  floating  propaganda 
outpost  was  not  needed  in  that 
theater.  It  had  worked  beautifully, 
with  a  barrage  balloon  making  a 
fine  quarter  or  half-wave  radiator. 
A  few  balloons  were  lost  in  high 
winds,  but  precious  cable  was 
saved. 

In  Naples  Harbor 

Then  for  months  the  boat  was 
parked  in  Naples  harbor  for  refit- 
ting, barnacle  scraping  and  general 
overhaul.  Paul  von  Kunitz  mean- 
time was  busy  fixing  up  captured 
Italian  stations. 

About  that  time  Gen.  MacArthur 
got  interested  in  Project  Century, 
after  hearing  about  it  from  Elmer 
Davis,  OWI  director.  He  couldn't 
use  it  for  a  while,  but  the  idea  of 
a  floating  transmitter  that  could 
cover  a  1,000-mile  radius  with 
broadcast  propaganda  was  just 
what  the  doctor  ordered. 

After  all,  it  took  six  months  to 
set  up  a  propaganda  transmitter 
at  Algiers.  Here  was  a  powerful 
station,  easily  moved,  and  ready 
for  instant  service.  At  Saipan  it 
took  James  O.  Weldon,  chief  of 
Communications  Facilities  Bureau, 
OWI  Overseas  Branch,  three 
months  to  get  the  Saipan  propa- 
ganda transmitter  set  up  last  fall. 
The  installation  set  a  new  OWI 
record,  but  Mr.  Weldon  and  his 
men  actually  put  in  five  weeks 
overtime  in  one  month,  figuring 
on  the  basis  of  an  eight-hour  day. 

Selected  for  service  in  the  attack 
on  Japan,  Project  Century  set  sail 
from  Naples  late  in  the  spring, 
chugging  along  at  a  furious  eight 
knots.  Here  at  last  was  what  Paul 
von  Kunitz  and  his  hard-working 
Italian  crew  had  been  dreaming 
about.  Engineers  who  had  looked 
over  the  equipment  described  it  as 
a     masterpiece     of  engineering. 


Propagandists  pronounced  it  a  de- 
vice beautifully  equipped  for  an 
important  war  role.  Militarists 
labeled  it  a  secret  weapon  that 
would  take  a  prominent  part  in  the 
landings  on  Japan. 

V-J  Day  Came 

And  then,  just  as  the  mangy 
bowsprit  of  the  old  Triton  Maris 
was  about  to  enter  San  Francisco 
Bay  enroute  to  Japan,  came  V-J 
Day. 

So  there  she  sits,  with  Paul  mak- 
ing an  inventory  for  the  Recon- 
struction Finance  Administration, 
which  will  dispose  of  the  radio 
equipment  as  war  surplus.  War 
Shipping  Board  will  get  the  boat 
itself,  temporarily  chartered  to  the 
United  States  Lines. 

Active  in  the  project,  working 
with  Mr.  Weldon,  has  been  Fred 
H.  Trimmer,  his  assistant  at  OWI. 
Mr.  Weldon,  incidentally,  is  now 
operating  in  an  advisory  capacity 
for  OWI  and  has  gone  into  private 
engineering  practice  in  Washing- 
ton with  Lester  H.  Carr.  Two 
broadcasters  who  worked  on  the 
installation  were  Fred  Blackburn, 
formerly  of  WFLA  Tampa,  and 
James  Fenner,  once  with  Texas 
stations  and  now  in  Germany. 

It's  a  sad  story  of  frustration, 
but  at  OWI  they'll  tell  you  that 
Project  Century  taught  some  valu- 
able lessons  in  strategic  warfare 
which  will  come  in  handy  should 
they  start  shooting  again,  or  even 
dropping  atom  bombs. 


WAVE 

WON'T  PRESS 
YOU  WITH 
COLD1RON 

(Ky.)'- 

Coldiron  «  a  gen  be  ^ 

tr»th  is  *at  a  Cdd^ 

Crea9C  TVaVE  sugge^ 
^  8       down  instead  on  the 

you  bear  down  ^ 
LonisviUeTrad^Area 

^'UreaChrwertnancanbe 
-orebnyxngpow  be  ^ 
fonndinthe  res*  ^ 
eombined-andatlow  ^ 

or  cold,  ^  iB^  bCoSutPsaggy 
Kentucky  to  «on 


MAGAZINE  OPPOSES 
RENEWAL  FOR  WOE 

REFUSAL  of  WOL  Washington 
to  give  time  to  the  magazine  Com- 
mon Sense  to  answer  an  attack  on 
it  by  Fulton  Lewis  jr.  over  the 
Mutual  network  was  cited  in  a  pe- 
tition filed  with  the  FCC  last  week 
opposing  renewal  of  the  station's 
license. 

In  a  statement  announcing  the 
action,  Milton  D.  Stewart,  mass 
media  editor  of  the  magazine,  de- 
clared: "The  issue  is  a  simple  one. 
We  defend  Lewis'  right  to  attack 
us — even  with  misrepresentations. 
But  we  are  fighting  for  the  radio 
public's  right  to  hear  facts  and 
opinions  which  he  knew,  but  did 
not  broadcast.  Once  the  public 
was  given  his  side  of  the  story  it 
should  have  been  allowed  to  hear 
ours." 

The  disputed  broadcast  was 
made  May  22  and  concerned  an 
analysis  made  by  the  magazine  of 
treatment  accorded  labor  stories 
by  33  commentators,  reporting 
Lewis  giving  unfavorable  accounts 
of  unions  in  13  of  17  broadcasts. 


WICA  Transfer 

APPLICATION  was  filed  with  the 
FCC  last  week  for  involuntary 
transfer  of  control  of  WICA  Ash- 
tabula, O.,  from  C.  A.  Rowley,  de- 
ceased, to  Robert  B.  Rowley  and 
Donald  C.  Rowley  as  trustees  un- 
der the  will  of  the  late  sole  owner 
of  the  station.  No  money  is  in- 
volved. 


busin' 


ess1- 


LOUISVIU-E'S 


5000 ««TH L 'pETERS,  »NC'C 
FBEE  .Representatives 
National  RePr 


BROADCASTING  •  Broadcast  Advertising 
1 


November  5,  1945    •    Page  81 


GATEWAY 
TO  THE 
RICH 

TENNESSEE 
VALLEY 


WLAC 

50,000  WATTS 
MA  S  H  V  I L  L  E 


AFFILIATE 


Covering  J>1 

Ohio's  7 

l3rd  Market 


At  less  cost  with  WFMJ — American 
Network 


Ask  HEADLEYREED 


FREDERIC  DAMRAU,  M.D. 

247  Park  Ave.,  New  York,  N.  Y. 
Wlckersham  2-3638 


Page  82    •    November  5,  1945 


Tulsa 

{Continued  from  page  16) 
&  M.,  Oklahoma  U.,  U.  of  Tulsa, 
and  the  Tulsa  public  schools  asked 
to  cooperate  in  preparation  of  pro- 
grams. Time  would  be  donated  to 
established  religious  beliefs  and  full 
news  coverage  would  be  provided. 

Studios  would  be  located  in  Tulsa 
and  the  transmitter,  east  of  Tulsa. 
Construction  work  would  be  started 
within  60  days  of  the  FCC  grant 
and  the  station  would  be  in  opera- 
tion 180  days  later. 

Gov.  Kerr,  who  was  keynoter 
and  temporary  chairman  of  the 
1944  Democratic  national  conven- 
tion in  Chicago,  was  in  Washing- 
ton late  last  week  and  conferred 
with  President  Truman.  Contacted 
by  Broadcasting,  he  declined  to 
comment  on  the  application. 

West  Central  was  incorporated 
Sept.  15  in  Delaware  and  had  10 
stockholders  of  record  Oct.  11.  Gov. 
Kerr,  who  is  chairman  of  the  board, 
has  900  issued  and  subscribed 
shares  (30%);  Mr.  Gaylord,  presi- 
dent, has  800  (26.66%%);  Mr. 
Bell,  treasurer,  who  would  be  gen- 
eral manager  of  the  station,  has 
500  (16.66%%);  Dean  A.  McGee, 
vice-president,  has  225  (7.5%).  J. 
I.  Meyerson,  sales  and  promotion 
manager  of  Oklahoma  Pub.  Co.,  the 
other  director,  who  would  be  assist- 
ant general  manager,  has  100. 

Other  stockholders: 

Dean  Terrell,  secretary,  62% 
shares;  "T.  M.  Kerr,  208%;  T.  W. 
Fentem,  10%;  Hugh  B.  Terry, 
general  manager  of  KLZ,  and  Le- 
land  S.  Vance,  Oklahoma  Pub.  Co. 
executive,  50  each. 

Estimated  initial  costs  are  $211,- 
000.  Estimated  monthly  operating 
costs  are  $30,000  and  anticipated 
monthly  revenue  is  $35,000. 

Gov.  Kerr,  T.  M.  Kerr  and 
Messrs.  McGee,  Fentem  and  Ter- 
rell for  five  years  have  engaged 
in  the  oil  and  gas  drilling  and 
producing  business  of  which  Ker- 
lyn  Oil  Co.,  Oklahoma  City,  is 
principal  operating  company.  Ker- 
lyn  has  assets  exceeding  $5,000,000. 

Messrs.  Gaylord,  Bell,  Meyerson, 
Terry  and  Vance  are  associated  in 
several  enterprises  including  Okla- 
homa Publishing  Co.;  Gaylord 
Foundation  Inc.,  WKY  Radiophone 
Co.;  Outwest  Broadcasting  Co. 
(KVOR)  ;  Mistletoe  Express  Serv- 
ice; KLZ  Broadcasting  Co. 

KLZ  operates  a  temporary  ex- 
perimental FM  station.  KLZ  WKY 
and  Outwest  have  applied  for  FM 
licenses  and  WKY  and  KLZ  have 
applied  for  television  licenses. 

Engineering  information  in  the 
application  was  prepared  by  Frank 
H.  Mcintosh,  Washington.  General 
advice  was  provided  by  Mr.  Fly 
and  Peter  Shuebruk,  N.  Y.,  of 
Fly's  office.  Mr.  Shuebruk  was 
assistant  to  FCC  general  counsel 
when  Mr.  Fly  was  chairman. 


Headley-Reed  Moves 

HEADLEY-REED  Co.,  Detroit,  ra- 
dio station  representatives,  moved 
offices  from  New  Center  Building 
to  Penobscot  Building,  Nov.  1. 


THE  RECORD  in  the  license  re- 
newal hearings  on  WCHS  Charles- 
ton, W.  Va.,  which  developed  as  a 
result  of  charges  before  the  old 
House  Select  Committee  for  Inves- 
tigation of  the  FCC  two  years  ago, 
was  finally  closed  last  week  with 
denial  of  testimony  that  the  sta- 
tion attempted  to  conceal  interest 
in  a  competitive  facility. 

Under  subpoena  by  the  Commis- 
sion, Sylvia  Mercer,  a  discharged 
secretary  of  Capt.  John  A.  Ken- 
nedy, owner  of  the  station,  testified 
that  payments  were  made  by  her 
employer  for  construction  costs  of 
WGKV  Charleston,  which  was  li- 
censed to  W.  A.  Carroll,  and  that 
Mr.  Kennedy  had  cautioned  his 
employes  that  the  connection  with 
WGKV  must  not  be  disclosed. 

Kennedy  on  Active  Duty 

Capt.  Kennedy,  now  on  active 
duty  with  the  Navy,  repeated  testi- 
mony he  previously  had  given  the 
Commission:  that  he  did  not  want 
his  connection  with  WGKV  known 
"until  the  application  for  trans- 
fer had  been  cleared  with  the 
FCC,"  as  he  was  not  in  a  position 
at  that  time  to  exercise  an  option 
for  purchase  of  the  station. 

James  C.  Shouse,  Crosley  vice- 
president  in  charge  of  broadcast- 
ing, subpoenaed  by  WCHS  as  a 
surprise  witness,  told  the  Commis- 
sion Miss  Mercer  approached  him 
for  a  position  with  WLW  Cincin- 
nati while  she  was  in  Mr.  Ken- 
nedy's employ  and  mentioned  in 
the  course  of  an  interview  that  she 
was  well  acquainted  with  her  em- 
ployer's operation  as  her  functions 
involved  a  great  many  confidential 
matters. 

Because  of  differences  with  Mr. 
Kennedy  as  a  result  of  his  opposi- 
tion before  the  FCC  to  retention  of 
500  kw  power  by  WLW  which  oc- 
casioned "considerable  ill  feeling", 
Mr.  Shouse  said,  "I  was  inclined 
to  be  very  much  on  my  guard  and 
was  rather  mystified"  at  Miss  Mer- 
cer's visit.  He  said  that  in  view  of 
the  fight  WLW  had  just  been 
through  with  WCHS  he  was  "dis- 
inclined" to  hire  anyone  employed 
by  Mr.  Kennedy. 

When  he  was  asked  by  Ben  S. 
Fisher,  counsel  for  WCHS,  whether 
he  had  had  the  idea  that  Mr.  Ken- 
nedy "had  sent  her  there",  he  re- 
plied: "I  wouldn't  have  been  sur- 
prised." He  said  that  about  a  year 
after  Miss  Mercer's  visit  he  en- 
countered Mr.  Kennedy  at  the 
NAB  convention  in  St.  Louis  in 
1941  and  told  him  about  the  inci- 
dent, assuring  him  he  would  not 
attempt  to  gain  information  about 
him  by  hiring  his  secretary: 

Capt.  Kennedy  said  he  had  had 
some  inkling  of  Miss  Mercer's  in- 
terview but  that  it  was  not  con- 
firmed until  his  conversation  with 
Mr.  Shouse.  Upon  learning  she  was 
willing  to  sell  him  "down  the 
river",  he  said,  he  discharged  her. 


-or! 


Questioned  by  Mr.  Fisher,  he  f 
testified  that  Miss  Mercer  made  i!l 
quite  a  "fuss"  when  he  had  hired  - 
an  auditor  to  relieve  her  of  some  „ 
of  her  duties  and  that  she  had  per  ' 
mitted  the  auditor  to  commit  errori 
in  bookkeeping  in  order  to  show]  i' 
proof  of  his  incompetency.  He  saicJ  ^' 
she  was  also  "very  irritated"  wherj  r,  | 
he  sold  his  newspaper  in  Clarks  I ' 
burg,  on  which  she  had  worked  be  ted 
fore  Mr.  Kennedy  went  into  radio  ply 

Miss  Mercer  had  testified  thai  an 
Mr.   Kennedy  had  stated  in  hei  na 
presence  that  "it  would  never  bej  th 
known"  he  had  any  connection  wi^jpen 
WGKV.  She  said  the  first  man 
ager  of  WGKV,  Richard  Sowerslai« 
was  hired  by  Howard   Chernoff  jjj 
manager  of  WCHS  and  the  Wes1  pSr 
Virginia  network.  She  said  she  hacj  jit 
been  told  that  Mr.  Sowers  was  in- 
structed to  avoid  soliciting  adver- 
tisers until  they  were  on  WCHS. 

Under  cross  examination  by  Mr 
Fisher,  Miss  Mercer  denied  eve: 
having  told  anyone  she  "would  get 
even"  with  Mr.  Kennedy.  She  said, 
she  had  no  interest  in  the  proceed 
ings  and  was  brought  to  Washing 
ton  "against  my  wishes." 

Questioned  by  J.  Fred  Johnson 
Jr.,  presiding  officer  for  the  FCC 
Miss  Mercer  said:  "For  years  1 
thought  Mr.  Kennedy  could  not  do 
anything  wrong."  She  explained 
she  had  "built  up  things  in  my 
mind"  which  aggravated  her  feel- 
ings toward  him.  She  admitted  she 
had  been  "hurt"  when  Mr.  Ken 
nedy  hired  an  auditor  for  WCHS 

Miss  Mercer  originally  charged 
before  the  House  Select  Commit- 
tee December  17,  1943  that  after 
Mr.  Kennedy  had  acquired  WCHS 
in  1936  an  application  for 
ond  station  in  Charleston  was  filed 
by  the  Storer  group  which  oper 
ated  WWBA  Wheeling.  At  about 
this  time,  she  testified,  Mr.  Ken- 
nedy arranged  with  Mr.  Carroll  to 
file  an  application  for  the  same 
facility  and  a  construction  permit 
was  granted  in  1938  under  the 
name  of  Kanawha  Valley  Broad 
casting  Co. 


DAILY  PROGRAMS  IN 


0 


BROADCASTING    •    Broadcast  Advertising 


A         FM  Grants 

(Continued  from  page  16) 
transmitter    power    and  antenna 
(Weight  have  been  reviewed. 
;  Applicants     issued  conditional 
grants  and  type  of  station  author- 
adlfied  are  listed  at  right: 
rati  

^Handling  War  Veterans 

M  .ECAUSE  many  war  veterans 
oli-ant  to  get  into  radio,  George 
iicl  handler,  owner  of  CJOR  Vancou- 
ver, practically  all  of  whose  staff 
isjas  been  in  uniform,  has  estab- 
lished a  routine  for  servicemen 
ioj  pplying  at  CJOR  for  jobs.  Would- 
afce  announcers  are  given  an  audi- 
tion and  frankly  told  their  chances; 
W  f  they  show  promise  they  are 
''j  iven  a  second  audition  with  a 
nj  ecording  being  made  free  of 
Vharge  which  they  can  use  in  ap- 
plying at  other  stations.  Similarly 
department  heads  discuss  veterans' 
"abilities  for  posts  in  the  writing, 
'fiusical  and  sales  fields.  All  de- 
partment heads  are  returned  serv- 
icemen, and  the  station  has  taken 
r  n  four  war  veterans  who  did  not 
"rork  there  before,  as  well  as  all 
former  members  who  are  now  out 
ffjj  uniform  and  wanted  to  come 
ack  to  CJOR. 


Taxes  Cut 

BROADCASTERS  are  look- 
ing forward  to  1946  as  a  year 
of  vast  expansion  and  im- 
provements in  facilities  and 
programs,  with  the  first  tax 
reduction  in  16  years.  Con- 
gress last  week  passed  the 
1946  tax  bill,  cutting  $5,920,- 
000,000  from  income  taxes. 
For  individuals  the  cut  is 
$2,644,000,000;  for  corpora- 
tions Congress  repealed  ex- 
cess profits  tax,  eliminated 
capital  stocks  and  declared 
value  excess  profits  tax,  and 
reduced  the  normal  and  sur- 
tax rates  for  business,  taking 
off  $3,136,000,000.  Social  se- 
curity was  frozen  at  1%  for 
employe  and  1%  for  employ- 
er. The  bill  passed  the  Senate 
Thursday  and  was  sent  to  the 
White  House. 


"OPEN  SESAME" 

TO 

OKLAHOMA'S 

PROSPEROUS 
MAGIC  EMPIRE 


TULSA 


John  Esau,  Gen.  Mgr. 

Represented  Nationally 
by  Free  &  Peters,  Inc. 


Mobile 
Mobile] 
Montgomery- 
Montgomery 


AtlantaJ 


Champaign 

Freeport 

Herrin 

Rock  Island 


Connersville 
Elkhart 
Kokomo 
Lafayette 


Poeatello 
Topeka 


Louisville 
Louisville 
Louisville 
Owensboro 
Paducah 


Kansas  City 
St.  Louis 
St.  Louis 


High  Point 

Raleigh 

Wilmington 


Muskogee 
Oklahoma  City 


Oklahoma  City 
Oklahoma  City 


Chattanooga 

Clarksville 

Jackson 

Knoxville 

Knoxville 

Memphis 

Nashville 


Harlingen 
Salt  Lake  City 


Seattle 

Seattle 
Seattle 
Seattle 


Bluefield 

LaCrosse 

Madison 

Milwaukee 

Racine 
Sheboygan 


W.  O.  Pape,  tr/as  Pape  Broadcasting  Co. 
Mobile  Daily  Newspapers,  Inc. 
G.  W.  Covington,  Jr. 
Montgomery  Broadcasting  Co.  Inc. 


Isle  of  Dreams  Broadcasting  Corp. 
Orlando  Daily  Newspapers,  Inc. 

GEORGIA 

The  Constitution  Publishing  Co. 

ILLINOIS 
Arthur  Malcolm  McGregor  &  Hugh  L. 

Gately,  a  partnership,  d/b  as  Radio 

Station  WJBC 
The  Champaign  News-Gazette,  Inc. 
Freeport  Journal-Standard  Publ.  Co. 
Orville  W.  Lyerla 

Rock  Island  Broadcasting  Co. 

INDIANA 

News-Examiner  Co. 
Truth  Publishing  Co.,  Inc. 
Kokomo  Broadcasting  Corp. 
WFAM,  Inc. 

IOWA 

The  Gazette  Co. 
Telegraph-Herald 

Josh  Higgins  Broadcasting'  Co. 

IDAHO 

Radio  Service  Corp. 

KANSAS 

Topeka  Broadcasting  Association,  Inc. 

KENTUCKY 

WAVE,  Inc. 

Courier-Journal  &  Louisville  Times  Co. 
Narthside  Broadcasting  Corp. 
Owensboro  Broadcasting  Co.  Inc. 
Paducah  Broadcasting  Co.  Inc. 

MISSOURI 

The  Kansas  City  Star  Co. 
The  Pulitzer  Publishing  Co. 
Star-Times  Publishing  Co. 

MINNESOTA 

Minn.  Broadcasting  Corp. 

NEBRASKA 

Cornbelt  Broadcasting  Corp. 
World  Publishing  Co. 

NORTH  CAROLINA 

James  E.  Lambeth,  et  al  d/b  as  Radio 

Station  WMFR 
WPTF  Radio  Co. 

Richard  Austin  Dunlea 

OKLAHOMA 

Muskogee  Broadcasting  Co. 
Plaza  Court  Broadcasting  Co. 

WKY  Radiophone  Co. 

O.  L.  Taylor 

OREGON 

Oregonian  Publishing  Co. 
Stanley  M.  Goard,  et  al  d/b  as  Broad- 
casters Oregon,  Ltd. 

SOUTH  CAROLINA 

Wilton  E.  Hall 


TENNESSEE 

WDOD  Broadcasting  Corp. 

Leaf  Chronicle  Co. 

The  Sun  Publishing  Co.  Inc. 

S.  E.  Adcock 

Knoxville  Publishing  Co. 

Herbert  Herff 

Jack  M.  Draughon  &  Louis  R.  Draughon 
d/b  as  WSIX  Broadcasting  Station 

TEXAS 

Harbenito  Broadcasting  Co.  Inc. 

UTAH 

Intermountain  Broadcasting  Corp. 

WASHINGTON 

Queen  City  Broadcasting  Co.  Inc. 

Evergreen  Broadcasting  Corp. 
Radio  Sales  Corp. 
Fisher's  Blend  Station,  Inc. 

WEST  VIRGINIA 

Joe  L.  Smith,  Jr. 

Beckley  Newspapers  Corp. 
Daily  Telegraph  Printing  Co. 


WKBH,  Inc. 

Badger  Broadcasting  Co. 

Glenn  D.  Roberts,  et  al  d/b  : 

Brdcstg.  Co. 
Racine  Broadcasting  Corp. 
Press  Publishing  Co. 


WISCONSIN 


WALA 

Metropolitan 

Metropolitan 

WCOV 

Metropolitan 

WSFA 

Metropolitan, 

possibly  rural 

WIOD 

Metropolitan 

Metropolitan, 

possibly  rural 

Metropolitan 

WJBC 

Metropolitan 

WDWS 

Community 

Metropolitan 

WJPF 

Metropolitan, 

possibly  rural 

WHBF 

Metropolitan 

Metropolitan 

WTRC 

Metropolitan 

WKMO 

Metropolitan 

Metropolitan 

Metropolitan 

KDTH 

Metropolitan, 

possibly  rural 

KXEL 

Metropolitan, 

possibly  rural 

Metropoli  tan 

WIBW 

Metropolitan 

WAVE 

Metropolitan 

WHAS 

Metropolitan 

WGRC 

Metropolitan 

WOMI 

Metropolitan 

WPAD 

Metropolitan 

KsrfF 

Metropolitan 

Metropolitan 

KXOK 

Metropolitan 

WTCN 

Metropolitan 

KFOR 

Metropolitan 

KOWH 

Metropolitan, 

possibly  rural 

WMFR 

Metropolitan 

WPTF 

Metropolitan, 

possibly  rural 

WMFD 

Metropolitan 

WKY 
KTOK 


WSIX 
KGBS 
KDYL 


Metropolitan 
Metropolitan, 

possibly  rural 
Metropolitan, 

possibly  rural 
Metropolitan 


Metropolitan 
Metropolitan 


Metropolitan, 

possibly  rural 
Metropolitan 
Metropolitan, 
possibly  rural 


Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 

Metropolitan 


KIRO 

Metropolitan, 

possibly  rural 

KTYW 

Metropolitan 

KRSC 

Metropolitan 

KOMO 

Metropolitan, 

possibly  rural 

WJLS 

Metropolitan, 

possibly  rural 

Metropolitan 

WHIS 

Metropolitan, 

possibly  rural 

WKBH 

Metropolitan, 

possibly  rural 

WIBA 

Metropolitan, 

possibly  rural 

WE  MP 

Metropolitan 

WRJN 

Metropolitan 

WHBL 

Metropolitan 

C»Np°H^flb«,  EL  PASO,  TEXAS 


WDRC 

±£  W  P  R  €      V  M  gl 

310  3:30  p.». 

1      thru  F"daY 
Monday  *hru 

_ll.reO.ue 


WDRC 


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«_»»  GREAT™5 

OF  THE  NATION 


3ROADCASTING    •    Broadcast  Advertising 


tcrtetCNtf*  nationaii* 

»?  t»WAi»  »(!«¥  *  C*.  IMC 


November  5,  1945    •    Page  83 


C  H  N  S 

The  Key  Station  of  the 
Maritimes 

Is  your  first  choice  for  broad- 
cast results  in  Halifax  and  the 
Maritimes.  Ask  your  local 
dealers. 


or  JOE  WEED 
350  Madison  Ave. 
New  York 


•  MORE  PEOPLE 

LISTEN 

•  MORE  PEOPLE 


CKRC 

^WINNIPEG  -  CANADA 
THE  DOMINION  NETWORK* 


As  you 
Like  It 


You  want  fertile  markets.  You  want 
to  dominate  those  markets.  You 
want  those  markets  to  respond  to 
your  appeals.  Here  you  are,  Sir, 
a  neat  little  package  of  sales  dy- 
namite. 

W  A  I  R 

Winston  -  Salem,  North  Carolina 
Representative:  The  Walker  Company 


Radio  Week 

(Continued  from  page  15) 

scribed  radio's  effectiveness  as  a 
weapon  of  psychological  warfare. 

Eddie  Cantor  show  Wednesday 
will  salute  the  anniversary,  includ- 
ing a  musical  cavalcade  "It  Could 
Only  Happen  in  Radio".  John 
Charles  Thomas  and  John  Nesbitt 
flew  to  Pittsburgh  for  a  special 
Westinghouse  Electric  Corp.  pro- 
gram celebrating  the  25th  anniver- 
sary of  KDKA. 

MBS  started  the  week  by  invit- 
ing participation  Nov.  3  of  Boy 
Scouts  and  Girl  Scouts.  The  or- 
ganizations assumed  for  the  day 
the  duties  of  announcers,  engineers, 
publicists,  news  writers  and  com- 
mentators, as'  well  as  executive 
officers.  Nov.  5  program  included 
dramatization  of  historical  special 
events  such  as  discovery  of  Ameri- 
ca, Pocahontas-Capt.  John  Smith 
episode  and  Valley  Forge  cam- 
paign. They  were  to  be  reenacted 
as  if  radio  had  been  there  to  cover 
the  events. 

Search  for  stars  of  tomorrow  will 
be  climaxed  Saturday  on  a  broad- 
cast titled  "Tomorrow's  Talent",  in 
which  winners  (boys  and  girls  10 
to  16)  will  receive  all-expense  trips 
to  New  York  and  personal  appear- 
ance on  the  show. 

Three  U.  S.  service  bands — Army 
Air  Forces,  Navy  and  Marines — 
will  play  en  masse  on  MBS  Tues- 
day 4:30-5  p.m.,  on  the  Capitol 
steps,  with  Speaker  Sam  Rayburn 
of  the  House  and  President  pro 
tem  Kenneth  McKellar  of  the  Sen- 
ate speaking  briefly. 

Chairman  Paul  A.  Porter,  of 
the  FCC,  will  be  quizzed  Friday, 
10:30-11  p.m.,  on  Mutual's  Meet 
the  Press.  Questioners  will  be  Ben 
Gross,  radio  editor,  New  York 
Daily  News;  Robert  Brown,  Editor 
&  Publisher;  Ed  Levin,  PM  and 
Sol  Taishoff,  editor  and  publisher, 
Broadcasting  magazine. 

American  let  the  voices  of  pio- 
neers themselves  describe  early 
broadcasting  days.  Milton  Cross, 
who  first  broadcast  from  WJZ  when 
its  studio  was  a  converted  powder 
room,  and  Madge  Tucker,  appeared 
Sunday  on  Coast  to  Coast  on  a 
Bus.  At  9:30  p.m.  Wednesday 
American  will  offer  The  First 
Twenty-five,  featuring  such  radio 
veterans  as  Mark  Woods,  American 
president;  Adrian  Samish,  pro- 
gram vice-president,  and  Charles 
Barry,  national  program  director. 


Sunkist  $1,000,000 

CALIFORNIA  FRUIT  GROW- 
ERS Exchange,  Los  Angeles,  has 
allotted  $1,000,000  to  advertising 
Sunkist  lemons  during  1945-46  and 
will  use  spot  radio  along  with  other 
media,  according  to  Russell  Z.  El- 
ler,  advertising  manager.  Starting 
in  late  November,  product  will  be 
advertised  in  four  separate  cam- 
paigns, as  a  food,  beverage,  cold 
remedy  and  laxative.  Agency  is 
Foote,  Cone  &  Belding,  Los  An- 
geles. 


Bowles  Says  Radio  May  Be  FirslL 
Out  From  Under  Price  Control!  f 


PREDICTION  that  the  radio 
manufacturing  industry  will  be  the 
"first  to  get  out  from  under  price 
control"  was  made  Thursday  by 
Price  Administrator  Chester 
Bowles  at  a  news  conference  in 
Washington. 

At  the  same  time  he  emphasized 
that  any  set  manufacturer  who 
made  low-priced  table  models  before 
the  war  and  who  does  not  make 
them  now  would  be  denied  increase 
price  factors  on  any  of  his  products. 
His  assertion  followed  a  release 
Oct.  30  that  said : 

"OPA  may  withdraw  reconver- 
sion price  increases  from  manufac- 
turers who  fail  to  maintain  approx- 
imately their  prewar  'product  mix' 
— that  is,  the  proportion  of  low  and 
medium  priced  models  to  those  in 
the  higher  price  brackets.  Also  if 
any  out-of-line  prices  result  from 
the  application  of  today's  pricing 
methods,  OPA  reserves  the  right  to 
readjust  them." 

Informed  that  set  manufacturers 
had  said  they  could  not  turn  out 
low-priced  models  at  a  reasonable 
profit  and  probably  wouldn't,  Mr. 
Bowles  said  manufacturers  then 
could  not  take  advantage  of  the 
price  increase  factors  on  any 
models. 

Reconversion  pricing  methods  for 
consumer  type  radios  and  phono- 
graphs were  announced  in  final  de- 
tail Tuesday,  effective  immedi- 
ately. Consumer  prices  will  be  about 
what  they  were  in  March  1942,  al- 
though two  kinds  of  adjustment 
regarding  excise  taxes  have  been 
made  to  iron  out  inequities. 

Increases  now  being  granted  are 
based  on  their  costs  and  sales 
prices  in  the  months  before  mate- 
rials scarcities  and  higher  produc- 
tion costs  had  driven  prices  above 
normal  peacetime  levels,  said  the 
release.  Mr.  Bowles  said  volume 
business  will  take  care  of  the  profit 
angle  and  he  predicted  that  within 
a  reasonably  short  time  the  prices 
of  sets  and  phonographs  will  be  re- 
duced through  increased  business 
and  competition. 

Manufacturers  who  sold  through 
distributors  in  the  base  period, 
July-October  1941,  may  add  the 
following  increases:  Sets  at  $11  or 
less,  15%;  between  $ll-$30,  12% 
or  $1.65,  whichever  is  more;  sets 
over  $30,  10%  or  $3.60,  whichever 
is  more. 

If  a  manufacturer  dealt  only  with 
dealers  in  the  base  period,  he  may 
add  these  increases :  sets  at  $13  and 
under,  15%;  between  $13-$35.41< 
12%;  over  $35.40,  10%%. 

When  a  reporter  told  Mr.  Bowles 
he  understood  that  the  OPA  based 
its  radio  set  ceilings  on  data  gath- 
ered from  only  300  of  the  nation's 
30,000  dealers,  Mr.  Bowles  said  he 
thought  the  sample  was  a  "fair 
cross-section"  but  that  if  any  fig- 
ures used  by  OPA  are  "open  to 
challenge"  he  would  personally  in- 
vestigate the  methods  used.  "We'll 


look  into  it,"  he  said. 

Meanwhile  in  Chicago  Wednes- 
day,  Daniel  Jacobs,  head  of  the  11 
OPA  Radio  Section,  at  a  meeting1 
with    Chicago  manufacturers 
warned  that  few  sets  will  be  avail-' 
able  by  Christmas,  even  though  a 
flood  of  receivers  will  be  released!3"3 
soon  under  the  newly  announced!  E"" 
ceilings. 


act= 

PORTLAND  STATIOm 
IS  AMERICAN  BASIC^ 

NEW  PORTLAND,  Me.,  station  |C 
licensed  to  Centennial  Broadcast-:  in, 
ing  Co.,  will  become  a  basic  Amer-:  obi 
ican  outlet  as  soon  as  it  takes  the 

air  possibly  late"  »» 
this  year,  accord-  ettl 
ing  to  M  u  r  r  a  yfair 
Carpenter, 
p  r  e  s  ident  andfad 
general  manager!  »rt 
The  station,  call 
letters  for  which  Ittf 
■    have    not    yet  em 
H^b  e  e  n  assigned 
}  will  have  a  base1 
'network  rate  ofpt< 
Carpenter  $1Q0  per  h(mr  ^ 

evening  classification. 

Mr.  Carpenter  last  week  als< 
announced  his  resignation  as  me 
dia  director,  Procter  &  Gamble  ac 
count,  at  Compton  Advertising ie! 
Inc.,  effective  Nov.  30.  He  will  gof™ 
to  Portland  promptly  thereafter 
to  supervise  installation  of  the 
station.  The  new  local,  one  of  the 
first  to  be  authorized  following 
thawing  of  the  equipment  freeze, 
will  operate  on  1450  kc  with  250 
w  full  time  [Broadcasting,  Oc 
tober  15.] 

Associated  with  Mr.  Carpenter^! 

vice  president  and  stockholder 
Humboldt  J.  Greig,  account  ex 
ecutive  of  American.  He  will  re- 
main with  the  network,  however 
Principal  stockholder  is  W.  T.  Mor- 
president  of  American  Chain 
&  Cable  Co. 

Mr.  Carpenter  on  October  27 
sent  a  mimeographed  acknowl- 
edgment titled  "An  Excuse  and 
an  Apology"  to  several  hundred; 
persons  who  tried  to  reach  him 
both  in  Portland  and  in  New  York! 
to  congratulate  him  on  the  FCC 
grant.  He  said  the  response  "has 
me  completely  snowed  under"  and 
that  if  his  acknowledgment  of  the 
wire,  phone  call,  or  letter  was  de- 
layed, "that  is  why, 


Whitmore  Resigns 

JOHN  D.  WHITMORE,  Associ- 
ated network  eastern  division  man- 
ager, resigned  last  week,  according 
to  Leonard  A.  Versluis,  network 
president.  William  G.  Henderson, 
Associated  vice-president  in  charge 
of  station  relations  is  in  New  York 
to  correlate  operations  of  the  New 
York  office  and,  presumably,  to  ap- 
point a  successor.  Mr.  Whitmore's 
plans  are  not  known. 


Page  84    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


W)V.  26-30  MEETINGS 
*  LAIS  NED  ON  SALES 

TVE-DAY  series  of  meetings  will 
e  held  Nov.  26-30  by  the  NAB 
ales  Managers  Executives  Com- 
rittee  at  the  Roosevelt  Hotel,  New 
t4'ork.  Agenda  for  the  week  is 
roken  down  into  subcommittee  ses- 
,10ns  for  discussion  of  particular 
jales  problems.  Chairman  of  the 
ommittee  is  James  V.  McConnell, 
lanager  of  NBC  spot  sales  depart- 
ment. 

Subcommittee  on  standard  con- 
racts  will  meet  Nov.  26  under 
.1  hairmanship  of  Walter  Johnson, 
'WTIC  Hartford.  This  subcommit- 
tee will  meet  the  next  day  with  the 
lAAA  contracts  committee  headed 
3y  Carlos  Franco,  Young  &  Rubi- 
ian,  New  York.  On  the  28th  the 
lubcommittee  on  the  proposed  ad- 
vertising agency   recognition  bu- 
4ieau  will  meet,  with  Stanton  P. 
Cettler,    WMMN    Fairmont,  as 
hairman.  Audience  measurement 
ubcommittee  will  meet  Nov.  29, 
4:;eaded  by  Frank  V.  Webb,  WGL 
ort  Wayne. 

Sales  Managers  Executive  Com- 
tlfaittee  will  hold  meeting  of  all 
efiiembers  on  the  29th   and  30th. 

rank  E.  Pellegrin,  NAB  director 
seb;>f  broadcast  advertising,  is  com- 
)idaittee  secretary. 


NBC  Meet  Set 

slBC  Station  Planning  and  Advi- 
ory  Board  will  hold  its  quarterly 
.neeting   in   New  York   Nov.  13 
[Id  14. 


Morgan  Switch 

AMERICAN  co-operative  depart- 
nent  is  currently  considering  sub- 
tituting  the  Henry  Morgan  Show 
m  the  8:30-8:45  a.m.  spot  Monday 
hrough  Friday,  to  replace  the  Cor- 
respondents Around  the  World 
vhich  is  slated  to  be  cancelled, 
rhis  will  require  a  complete  change 
<n  format  of  his  present  program 
m  WJZ  New  York,  as  Henry  Mor- 
gan gained  his  reputation  by  kid- 
ling  and  insulting  the  sponsors, 
format  will  most  likely  be  based 
m  Morgan's  ability  to  insult  other 
hings,  the  cooperative  department 


Irwin  Is  Winner 
Of  Davis  Award 


Mr.  Westover 


Mr.  Evans 


Mr.  Irwin 


PHIL  IRWIN,  staff  announcer  at 
KGW  Portland,  Ore.,  received  a 
gold  medal  and  a  cash  award  of 
$300  on  an  NBC  broadcast  Satur- 

.    day  night  at  7 :30- 

8  p.m.,  on  which 
he  was  announced 
as  national  win- 
ner of  13th  an- 
nual H.  P.  Davis 
National  Memo- 
rial Awards  con- 
test, which  is 
open  to  regular 
staff  announcers 
of  all  stations  af- 
filiated  with 
NBC,  including  the  network's 
owned  and  operated  stations. 

Winners  in  the  four  station 
groups,  who  were  awarded  en- 
graved signet  rings  during  the 
broadcast,  are:  Franklin  Evans, 
KPO  San  Francisco,  winner  in  the 
O  &  O  class;  Paul  Shannon,  KDKA 
Pittsburgh,  winner  in  the  clear 
channel  class;  Ray  Olson,  WOW 
Omaha,  regional  station  winner, 
and  Jim  Westover,  WGL  Fort 
Wayne,  winner  in  the  local  station 
category. 

Honorable  mention  winners,  who 
received  certificates  are:  Walter 
Raney,  WRC  Washington,  O  &  O., 


A  slight  exaggeration 

of   radio    results  on 

WNAB 

BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 

Concentrated  Audience  in 
America's  59th  Market 

Our  mike's  don't  exactly  deliver  your 
merchandise!  but  they  sure  as  shootin' 
send  our  listeners  after  it.  It's  all  the 
result  of  a  sample  equation  :  Basic-ABC 
plus  sound  local  programming  aimed 
Ml  |        straight  at  the  Bridgeport  metropolil 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED       BY  RAMBEAU 


BROADCASTING    •    Broadcast  Advertising 


Bill  Shapard,  WFAA  Dallas, 
clear  channel;  Charles  Barring- 
ton,  KDYL  Salt  Lake  City,  re- 
gional, and  Leon  Kelly,  WRAK 
Williamsport,  Pa.,  local.  Certifi- 
cates were  also  presented  to  the 
stations  from  whose  entries  the 
national  and  group  winners  were 
chosen. 

Broadcast  featured  the  winning 
announcers,  each  speaking  from 
his  own  station,  Mrs.  H.  P.  Da- 
vis, sponsor  of  the  awards  which 
honor  her  husband;  C.  L.  Menser, 
NBC  vice-president  in  charge  of 
programs;  Ben  Grauer,  national 
winner  in  1944;  Patrick  J.  Kelly, 
NBC  supervisor  of  announcers, 
who  served  as  m.  c. 

Established  in  1933  to  recog- 
nize the  best  Pittsburgh  an- 
nouncer, the  competition  was 
expanded  in  1941  to  include  regular 
staff  announcers  at  all  NBC  sta- 
tions. 


SHORTWAVE  HAILED 
BY  BENTON  SPEECH 

POINTING  out  that  the  38  short- 
wave transmitters  operated  all 
over  the  world  by  our  government 
and  known  to  millions  of  people  in 
Asia,  Africa  and  Europe  as  the 
"Voice  of  America"  cost  only  as 
much  to  operate  as  the  cost  of 
operating  one  battleship  in  a  fleet 
of  battleships,  William  B.  Benton, 
Assistant  Secretary  of  State,  asked 
the  New  York  Herald-Tribune 
Forum  last  Tuesday  which  of  the 
two  we  would  choose  if  we  had  to 
make  the  choice. 


Neely  Firm  Moves 

NORMAN  B.  NEELY  Enterprises, 
western  factory  representative 
for  equipment  manufacturers,  has 
moved  to  new  quarters  at  7442 
Melrose  ave.,  Hollywood.  Presto 
Recording  Corp.,  Hewlett-Packard 
Co.,  Webster  Electric  Co.,  Radio 
Engineering  Laboratories  Inc., 
Kaar  Engineering  Co.  and  Sensi- 
tive Research  Instrument  Co.  are 
among  firms  represented  by  Neely. 


'Plain  Dealer'  Poll 

CLEVELAND  Plain  Dealer  1945 
radio  poll  put  Bing  Crosby  again 
at  the  head  of  its  list  of  top  radio 
personalities.  Based  on  a  poll  of 
readers  in  Cleveland,  95  other  cities 
and  towns  in  Ohio,  and  a  few  in 
Missouri,  Oklahoma,  and  Pennsyl- 
vania, results  published  Oct.  28 
also  showed  these  other  winners: 
Favorite  program,  Radio  Theater; 
news,  Lowell  Thomas;  comedian, 
Bob  Hope;  variety,  Fibber  McGee- 
Molly;  dramatic,  Radio  Theater; 
serial,  One  Man's  Family;  come- 
dienne, Joan  Davis;  symphony, 
New  York  Philharmonic;  semi- 
classical,  Hour  of  Charm;  dance 
band,  Guy  Lombardo;  male  classi- 
cal singer,  John  Charles  Thomas; 
male  popular  singer,  Bing  Crosby; 
female  classical  singer,  Lily  Pons; 
female  popular  singer,  Dinah 
Shore;  quiz,  Information  Please; 
educational,  Town  Meeting. 


SWEET  MUSIC 

IN 

DOUBLE  TIME 


TWIN  FALLS  •  IDAHO 


Horace  NStovin 

AND  COMPANY 
* 

RADIO 
SIMM 
REPRESENTATIVES 


MONTREAL  •  WINNIPEG 
TORONTO 


WPDQ,  Jacksonville,  Florida 

"That  Telescripf,  'Washington 
Today'  is  a  good  broadcast  .  .  . 
already  sold." 

Robert  R.  Feagin, 
General  Manager, 


available  throuqh 

PRESS  ASSOCIATION, 


KILOCYCLES  1| 
15000  WATTS  Full  Timefl 


m      American  Broadcasting  Co. 

Mk-  Represented  Nationally  by  J 
WBL      Jehn  BLAIR  &  £0. 


November  5,  1945    •    Page  85 


Actio ns  of  the  FCC 


-OCTOBER  25  TO  NOVEMBER  1. 


Decisions 


ACTIONS   BY  COMMISSION 
OCTOBER  24 
(Reported  by  FCC  Oct.  26) 
590  kc 

KHQ  Louis  Wasmer  Inc.,  Spokane, 
Wash. — Adopted  order  denying  petition 
to  amend  application  for  transfer  of 
control  of  Louis  Wasmer  Inc.  from  Louis 
Wasmer  to  KHQ  Inc.,  without  preju- 
dice, however,  to  right  of  petitioners 
to  request  dismissal  of  their  applica- 
tion and  to  file  new  application  for 
transfer  of  control  of  Louis  Wasmer 
Inc.  from  Louis  Wasmer  to  Spokane 
Chronicle  Co.,  Spokane,  in  accordance 
with  terms  of  new  agreement  with  that 
company. 

OCTOBER  31 
(Reported  by  FCC  Nov.  1) 

KFVD  Standard  Broadcasting  Co., 
Los  Angeles — Granted  CP  install  new 
trans.,  increase  power  from  1  kw  to  5 
kw  and  change  trans,  site. 

KOMO  Fisher's  Blend  Station  Inc., 
Seattle,  Wash.— Granted  license  renewal 
for  period  ending  5-1-48. 

KJR  Fisher's  Blend  Station  Inc., 
Seattle,  Wash. — Granted  license  renewal 
for  period  ending  5-1-47. 

KEVR  Evergreen  Broadcasting  Corp., 
Seattle,  Wash.— Granted  special  service 
authorization  to  permit  broadcasting  as 
a  public  service  and  without  charge, 
information  to  longshoremen  at  3:45 
p.m.  daily  in  accord  with  requests  of 
International  Longshoremen's  and 
Warehousemen's  Union  and  Pacific 
Coast  Maritime  Industry  Board  for 
period  of  6  mo. 

WHEB  WHEB  Inc.,  Portsmouth,  N. 
H.— Denied  special  service  authorization 
to  operate  with  500  w  from  local  sun- 
set  to  6:30  p.m.    (EST)    during  Oct., 


Nov.,  Dec.  1945  and  Jan.,  Feb.  1946  in 
order  to  continue  present  operating 
schedule. 

WAIT  Gene  T.  Dyer  et  al  d/b  Radio 
Station  WAIT  Chicago — Denied  special 
authorization  to  commence  operation 
not  later  than  7  a.m.  (CST)  during  those 
months  in  which  local  sunrise  is  later 
than  7  a.m.  (CST)  and  to  cease  oper- 
ation not  later  than  6  p.m.  (CST)  during 
those  months  in  which  sunset  at  Dallas, 
Tex.,  is  earlier  than  6  p.m.  (CST),  for 
period  not  to  exceed  6  mo. 

WTAG-FM  Worcester  Telegram  Pub- 
lishing Co.  Inc.,  Worcester,  Mass.— De- 
nied request  for  temp,  waiver  Sec.  3.261 
relating  to  minimum  hours  of  opera- 
tion. 

WHEF  WHEC  Rochester,  N.  Y. — 
Granted  waiver  Sec.  3.261  for  period  of 
10  days  in  order  to  afford  opportunity 
to  revise  program  structure. 

OCTOBER  31 
970  kc 

WAAT  Bremer  Broadcasting  Corp., 
Newark,  N.  J.— Granted  additional  60 
days  within  which  to  comply  with  con- 
dition in  FCC  grant  of  application  for 
mod.  license  pertaining  to  maintenance 
of  required  field  intensities. 

1370  kc 

WPAB  Portorican  American  Broad- 
casting Co.  Inc.,  Ponce,  P.  R. — Granted 
acquisition  of  control  by  Juan  Alberto 
Wirshing,  Arturo  Gallardo,  Mrs.  Por- 
rata  Doris,  Carlos  Clavell  and  Rafael 
Lopez  Zapata  from  Pedro  Juan  Sar- 
ralles. 

ADMINISTRATIVE    BOARD  ACTIONS 
OCTOBER  29 
(Reported  by  FCC  Oct.  30) 
WEQR  Eastern  Carolina  Broadcasting 
Co.  Inc.,   area  of  Goldsboro,   N.   C. — 
Granted  license  to  cover  CP  for  new 
relay  broadcast  station. 
W1XHR    Harvey    Radio    Labs.  Inc., 


DO  YOU  SAMBA? 


Millions  of  Americans  in  the  V.  S.  A. 
do  .  .  .  and  they  can  rumba  and  tango 
and  conga  as  well. 

The  music  of  our  Good  Neighbors  has 
been  warmly  accepted  here.  The  exotic 
tone,  the  rhythmic  beat,  the  rich  musical 
heritage  of  Latin-American  music  never 
fail  to  gain  the  response  of  music  lovers 
in  this  country  everywhere. 

Broadcasters  have  found  a  faithful 
audience  among  listeners  who  prefer  the 
best  in  "Good  Neighbor  Music."  Because 
of  this  nation-wide  interest,  BMI  has 
maintained  a  leading  role  in  bringing 
to  radio  the  very  finest  in  Latin-Ameri- 
can music. 

BMI  controls  exclusive  performance 
rights  in  most  of  the  music  of  Brazil, 
Mexico,  Chile,  Argentina,  Cuba,  Uruguay, 
among  others.  When  you  look  for  "Good 
Neighbor  Music" — look  to  BMI. 


Cambridge,  Mass.— Granted  mod.  CP 
authorizing  new  developmental  broad- 
cast station,  for  extension  completion 
date  only  from  11-6-45  to  5-6-46. 

W1XMR  Matheson  Radio  Co.  Inc., 
Framington,  Mass.— Granted  license  to 
cover  CP  as  mod.  authorizing  new  de- 
velopmental broadcast  station;  license 
granted  on  exp.  basis  only;  conditions. 

W2XMT  Metropolitan  Television  Inc., 
New  York— Granted  license  to  cover  CP 
as  mod.  authorizing  new  exp.  TV  sta- 
tion; license  granted  on  exp.  basis  only; 
conditions. 

W8XGZ  Gus  Zaharias,  near  Charles- 
town,  W.  Va.— Granted  mod.  CP  as 
mod.,  for  change  in  trans,  site  and  ex- 
tension completion  date  from  10-1-45 
to  12-30-45. 

FOLLOWING  relay  broadcast  sta- 
tions were  granted  extension  of  licenses 
on  temp,  basis  only,  pending  determi- 
nation on  license  renewal  applications, 
in  no  event  beyond  1-1-46;  KABJ 
KAQV  KAQW  KAQX  KIIS  WBGL  KALO 
WAFK  WAXJ  WMVB  WAFY  WAFZ 
KADB  KBLE  KIFO  WAOE  WAXH 
WSCC  KIEF  KIEG  WATS  KAAD  WIPL 
WIPM  WNEI  WSMA  WSMC  KWRD 
WJYK. 

FOLLOWING  relay  broadcast  stations 
were  granted  further  extension  of  li- 
censes on  temp,  basis  only,  pending 
determination  license  renewal  applica- 
tions, in  no  event  later  than  1-1-46: 
KIIH  KABE  KAIE  WNBJ  KBIC  KBID 
KNEF  WAIO  WELR  WBGM  WASH 
WMWA  WCBE. 

ACTIONS   ON  MOTIONS 
OCTOBER  25 
By  Comr.  Durr 
(Reported  by  FCC  Oct.  26) 

Independent  Broadcasting  Co.,  Des 
Moines,  la. — Granted  motion  for  leave 
to  amend  application  for  CP  (Docket 
6734);  accepted  amendment  and  re- 
moved from  hearing  docket. 

Roy  F.  Thompson  tr/as  Thompson 
Broadcasting  Co.,  Altoona,  Pa. — Grant- 
ed motion  for  leave  to  amend  applica- 
tion for  CP,  and  accepted  said  amend- 
ment (Docket  6698). 

George  H.  Thorns  et  al  d/b  New  Iberia 
Broadcasting  Co.,  New  Iberia,  La  — 
Granted  motion  for  continuance  of 
hearing  on  application  for  new  station 
(Docket  6766);  hearing  set  11-1-45  con- 
tinued to  12-3-45. 


W4 


Applications 


OCTOBER  25 
KSUI  The  State  University  of  Iowa, 
Iowa  City — Mod.  CP  as  mod.  for  exten- 
sion of  completion  date. 

AMENDMENTS 
Joseph  Gardberg  and  Sam  J.  Ripps 
d/b  Mobile  Broadcasting  Co.,  Mobile, 
Ala.— CP  new  standard  station  1490  kc 
250  w  unl.,  amended  to  change  fre- 
quency to  1330  kc,  power  to  5  kw, 
change  type  trans.,  install  DA-DN  and 
change  trans,  and  studio  sites. 

WTMA  Atlantic  Coast  Broadcasting 
Co.,  Charleston,  S.  C. — CP  change  1250 
kc  to  630  kc  and  make  changes  in 
DA-N,  amended  to  request  increase 
power  from  1  kw  to  5  kw,  install  new 
trans.,  changes  in  DA-N  and  change 
trans,  site. 

Midwest  Broadcasting  Co.,  Milwaukee 
— CP  new  standard  station  1250  kc  5  kw 
unl.  DA-N,  amended  re  change  type 
trans,  and  changes  in  DA-DN. 

Associated  Broadcasters  Inc.,  India- 
napolis— CP  new  standard  station  1550 
kc  250  w  D,  amended  re  changes  trans, 
equip. 

OCTOBER  30 
910  kc 

KALL  Abrelia  S.  Hinckley,  George  C. 
Hatch  and  Wilda  Gene  Hatch  d/b  Salt 
Lake  City  Broadcasting  Co.,  Salt  Lake 
City — License  to  cover  CP  as  mod.  au- 
thorizing new  standard  station.  Also 
authority  to  determine  operating  power 
by  direct  measurement  of  ant.  power. 
1210  kc 

WCAU  WCAU  Broadcasting  Co.,  Phil- 
adelphia— License  to  cover  CP  authoriz- 
ing changes  in  trans,  equip. 

1340  kc 

WFEB  Alabama  Broadcasting  Co.  Inc., 
Sylacauga,  Ala. — Authority  to  install 
new  frequency  control  unit.  Also  license 
to  cover  CP  move  trans. 

1400  kc 

WJHO  Yetta  G.  Samford,  C.  S.  Shealy, 
Thomas  D.  Samford  Jr.  d/b  Opelika- 
Auburn  Broadcasting  Co.,  Opelika,  Ala. 
Authority  to  determine  operating  power 
by  direct  measurement  of  ant.  power. 
1450  kc 

WBBL  Grace  Covenant  Presbyterian 
Church  (M.  A.  Sutton,  agent),  Rich- 
mond, Va. — License  to  cover  CP  as  mod. 
for  change  in  frequency,  increase 
power,  change  hours  operation,  changes 
in  trans,  equip,  and  ant.  and  change 
trans,  site.  Also  authority  to  determine 
operating  power  by  direct  measurement 
of  ant.  power. 

WLEE  Thomas  Garland  Tinsley  Jr., 
Richmond,    Va. — License  to   cover  CP 


as  mod.  for  new  standard  station.  Als- 
authority  to  determine  operating  powe 
by  direct  measurement  of  ant.  power^ 
AMENDMENTS 

KOIN  KOIN  Inc.,  Portland,  Ore. — CI 
change  frequency  from  970  kc  to  66 
kc,  increase  5  kw  to  25  kw,  install  ne\ 
equip,  and  make  changes  in  DA-DN 
amended  to  change  power  to  50  kw 
change  type  trans.,  changes  in  DA-DI 
and  change  trans,  site. 

APPLICATIONS  DISMISSED 

WTIC-FM  The  Traverlers  Broadcast 
ing  Service  Corp.,  Hartford,  Conn. — CI 
change  frequency  from  45.3  mc  to  43. 
mc,  change  service  area  and  install  nev  fan 
trans,  and  ant.  (Request  of  attorney)  u 

Standard  Life  Broadcasting  Co.,  Meri  1 
dian,  Miss.— CP  new  standard  statioi 
1450  kc  250  w  unl.  (Request  of  attor 
ney). 

WMRC  Textile  Broadcasting  Co 
Greenville,  S.  C. — CP  change  frequenc: 
from  1490  kc  to  550  kc  (Request  of  at 
torney). 

NOVEMBER  1 

Columbia  Broadcasting  System  Inc 
New  York — Authority  to  transmit  pro 
grams  to  CJAD  Montreal. 

APPLICATIONS  were  filed  in  behal 
of  following  stations  for  license  ri 
newal:  KBKR  KBUR  KDB  KFH  KGCT 
KGKY  KNEL  KNOW  KOL  KPAB  KPLI 
KVWC  KWBR  KYOS  WASK  WDAN 
WDSU  and  aux.  WGAL  WGTC  WIEKY 
WJDX  WKAT  and  aux.  WKBV  WKBZ  mei 
WKNY  WKRO  WMRC  WMRF  WNLC 
WOOD  and  aux.  WORC  WOSH  WRGA 
WRR  and  aux.  WSAI  and  synch,  amp 
WSAP  WSTP  WTMC  WWSW  and  aux 
970  kc 

WICA  WICA  Inc.,  Ashtabula,  O.— In 

voluntary  transfer  of  control  from  C 
A.  Rowley,  deceased.,  to  Robert  B.  Row 
ley  and  Donald  C.  Rowley,  trustees  un 
der  will  of  C.  A.  Rowley,  deceased. 
1240  kc 

KCOK  Herman  Anderson,  Tulare,  Cal 

— License  to  cover  CP  for  new  standard 
station.   Also    authority   to   determine  exp 
operating  power  by  direct  measurement 
of  ant.  power. 

1490  kc 

WJBK  James  F.  Hopkins  Inc.,  Detroit 

— License  to  cover  CP  for  installation 
new  aux.  trans.  Also  authority  to  de- 
termine operating  power  by  direct 
measurement  of  ant.  power. 

1520  kc 

Eastern  Broadcasting   Co.,   Long  Isi 
land,  N.  Y.— Petition  filed  for  reinstate- 
ment of  application  for  CP  new  stand- 
ard station  1  kw  limited  hours. 
AMENDMENTS 

The  Haverhill  Gazette  Co.,  Haverhill 
Mass.— CP  new  FM  station  on  46.5  mc 
with  4,340  sq.  mi.  coverage,  amended  to 
change  coverage  to  4,208  sq.  mi.  and 
change  trans,  site. 

WHP  Inc.,  Harrisburg,  Pa.— CP  new 
FM  station  on  43.5  mc,  27,450  sq.  mi 
coverage,  amended  re  change  in  trans 
site. 

KPLC  Calcasieu  Broadcasting  Co.. 
Lake  Charles,  La. — CP  change  frequency 
from  1490  kc  to  1470  kc,  increase  250  w 
to  1  kw,  install  new  trans.,  and  changes 
in  ant.,  amended  re  change  type  trans, 
install  DA-DN  and  change  trans,  site. 

United  Broadcasting  Co.  Inc.,  Mont 
gomery,  Ala. — CP  new  standard  station 
1600  kc  1  kw  unl.,  amended  re  change 
type  trans,  and  ant.  and  change  studio 
site. 

Valley  Broadcasting  Co.,  Columbus 
Ga. — CP  new  FM  station,  coverage  of 
12,500  sq.  mi.,  amended  re  studio  site 

Southern  Minnesota  Broadcasting  Co. 
Rochester,  Minn. — CP  new  FM  station 
on  43.7  mc,  15,400  sq.  mi.  coverage! 
amended  to  change  frequency  to  chan- 
nel to  be  assigned,  change  coverage  to 
5,000  sq.  mi.  and  change  type  trans. 

Drovers  Journal  Publishing  Co.,  Chi- 
cago— CP  new  FM  station  on  48.7  mc 
10,800  sq.  mi.  coverage,  amended  tc 
change  frequency  to  channel  to  be  as- 
signed, change  trans,  and  studio  sites, 
change  type  trans,  and  ant.  changes. 

Wisconsin  Radio  Inc.,  Milwaukee — CP 
new  FM  station  on  46.1  mc,  7,750  sq 
mi.  coverage,  amended  to  change  name 
of  applicant  to  Midwest  FM  Network 
Inc.,  change  frequency  to  Channel  55 
(98.9  mc),  change  coverage  to  be  as- 
signed, change  trans,  site,  change  type 
trans.,  and  ant.  changes. 


Page  86    •    November  5,  1945 


BMB  Adds  Three 

THREE  Louisville  stations— WAVE 
WHAS  WINN— have  signed  mem« 
bership  contracts  with  BMB,  Hugh 
Feltis,  president  of  the  audience 
measuring  organization,  reported 
last  week  following  a  visit  to 
Louisville. 

BROADCASTING    •    Broadcast  Advertising 


Fi 


5Many  Qualify  for  Radio's  25-Year  Club 


;Sarnoff,    Manson  Head 
North  American 
Service  List 


by  length  of  serv 


EIGHTY-EIGHT  of  the  180  North 
M  American  members  of  the  Twenty 
l^ear  Club  qualify  by  length  of  serv- 
ce  for  a  Twenty- 
Five  Year  Club,  a 
survey  by  Broad- 
casting shows. 

The  Club  —  a 
;harter-less,  offi- 
;er-less  and  fund- 
ess  association 
)f  radio  veterans 
>as  organized 
by  H.  V.  Kalten- 
Sborn,  NBC  com-   Gen.  Sarnoff 

imentator,  April  4, 
S.942.  Its  membership  represents  all 
■mpqtypes   of  professions   allied  with 
broadcasting  —  technical,  manage- 
ial,  musical,  theatrical,  etc. 

This  list  does  not  include  all 
25-year   veterans,    but    is  based 
olely    on    membership     in  the 
Twenty   Year   Club.  Membership 
can  be  obtained,  Mr.  Kaltenborn 
explains,  merely  by  making  appli- 
cation accompanied   by  sufficient 
proof  supporting  the  date  appli- 
cant started  in  radio. 
|!j    Earliest  by  chronological  count 
«  in   U.   S.  broadcasting  field  was 
Brig.    Gen.  David   Sarnoff,  RCA 
^.president.  He  began  his  broadcast- 
K-'ing  career  in  1907  as  junior  tele- 
^'j'graph     operator     with  Marconi 
Wireless  Telegraph  Co.  Only  Don- 
ill. paid  Manson,  assistant  general  man- 
stager  of  the  Canadian  Broadcasting 
u^Corp.,  antedates  him.  In  1906  he 
was  with  the  English  Marconi  Co. 

Following  are  the  25-year  vet- 
erans, their  present  positions  and 
the  year  in  which  they  became 

4'allied  with  the  art: 

i » 

fpName  Present  Position  Year 

Frank  A.  Arnold,  Public  Relations 
Counsel   1920 

A.  L.  Ashby,  V-P,  General  Counsel, 
NBC   1911 

Patrick  Henry  Barnes,  NBC,  CBS, 
American,   MBS   m.c.   1919 

Stanley  W.  Barnett,  WOOD  Station 
Manager   1914 

L.  A.  Benson,  WIL  President  1917 

Quincy  A.  Brackett,  WSPR  Presi- 
dent  1909 

E.  L.  Bragdon,  RCA  Dept.  of  In- 
formation  1920 

Charles  E.  Butterfield,  AP  Radio 
Editor,  N.  Y  1906 

Orestes  H.  Caldwell,  Editor,  "Elec- 
tronic   Industries"   1904 

Robert  P.  Campbell,  Radio  Notes, 
Greenwich    "Time"  1920 

George  Roy  Claugh,  KLUF  Owner 
and  President   1909 

D.  R.  P.  Coates,  CKY  1911 

E.  K.  Cohan,  CBS  Ex-Director  of 
Engineering   1914 

David  J.  Conlon,  WLW  Engineer—  1919 

Edward  R.  Cullen,  NBC  Assistant 
to  Operating  Engineer,  N.  Y  1915 

Joseph  D'Agostino,  NBC  Engineer, 
N.  Y.   1915 

R.  S.  Davis,  NBC  Recording  Super- 
visor, Chicago   1919 

Alfred  Dinsdale,  WAGE  Program 
Director   1910 

Edwin  L.  Dunham,  NBC  Radio 
Dir.,  New  York   1920 

Dr.  Franklin  Dunham,  NBC  Educa- 
tional Dir.,  New  York   1916 

Orrin  E.  Dunlap  Jr.,  RCA  Dir.  Ad- 
vertising,   Publicity   1912 

John  W.  Elwood,  KPO  General 
Manager   1917 

Walter  Evans,  Westinghouse  Vice- 
President   1915 

G.  Dare  Fleck,  KDKA  Traffic  Man- 
ager  1920 


John  M.  Flynn,  WEAF  Asst.  Chief 
Engineer   1918 

Charles  E.  Francis,  WEAF  Trans- 
mitter Engineer   1915 

Arthur  Giammatteo,  WEAF  Senior 
Transmitter   Engineer  1915 

Henry  E.  Goldenberg,  WHB  Chief 
Engineer   1919 

W.  W.  Grant,  MBE,  Squadron 
Leader,  CBC  Supervising  Engi- 
neer  1915 

Gerald  Gray,  WEAF  Engineer  1913 

S.  D.  Gregory,  Schenley  Distillers 
Radio  Director   1919 

Raymond  F.  Guy,  NBC  Radio  Fa- 
cilities Engineer,   New  York  1911 

O.  B.  Hanson,  NBC  Chief  Engineer, 
Vice-President,   N.   Y  1911 

George  D.  Hay,  WSM  Audience  Re- 
lations Manager   1920 

William  S.  Hedges,  NBC  Vice-Pres- 
ident  1918 

Harry  E.  Hiller,  NBC  Engineer,  New 
York  1919 

F.  B.  C.  Hilton,  CBR  Chief  Op- 
erator  1917 

A.  W.  Hooper,  CKRC  Chief  En- 
gineer  1916 

Andrew  W.  Hopkins,  Chairman, 
Dept.  of  Agricultural  Journalism, 
Wisconsin    U.   1919 

Gerard  F.  Hudon,  CBC  Control 
Supervisor   1920 

Earl  C.  Hull,  WHLD  General  Man- 
ager  1910 

William  A.  Jacoby,  WJR  Radio 
Editor   1919 

George  H.  Jaspert,  Boston  "Herald- 
Traveler,"  Radio  Consultant  1920 

George  Arthur  Kemp,  CBC  Broad- 
cast Operator,  Master  Control—  1920 

Edgar  Kobak,  MBS  president  1915 

Edwin  A.  Kraft,  Northwest  Radio 
Advertising   Co.    Manager  1914 

Vincent  I.  Kraft,  Seattle  Consult- 
ing Radio   Engineer   1909 

Henry  Ladner,  NBC  Assistant  Gen- 
eral  Counsel   1915 

Edward  B.  Landon,  KDKA  Control 
Room  Operator   1912 

Loyal  L.  Lane,  NBC  Engineer,  New 
York   1916 

W.  F.  Lanterman,  NBC  Mainte- 
nance  Supervisor   1919 

Walter  R.  Lindsay,  WMAQ  Engi- 
neer  1909 

Paul  A.  Loyet,  WHO  Vice-President, 
Chief  Engineer   1919 

E.  B.  Lyford,  NBC  Station  Rela- 
tions Dept.  Ass't  Mgr  1920 

Howard  C.  Luttgens,  NBC  Engi- 
neer,   Chicago   1915 

Donald  Manson,  CBC  Assistant 
General   Manager   1906 

George  McElrath,  NBC  Engineer, 
New  York   1919 

Walter  McKinley,  NBC  Engineer, 
New  York   1918 

John  McNamee,  CBC  Halifax, 
Music  and  Record  Librarian  1920 

William  T.  Meenam,  WGY  News 
Manager   1920 

Alfred  Hammond  Morton,  Natl. 
Concert  &  Artists  Corp.  Pres- 
ident  1920 

Dwight  A.  Myer,  Westinghouse  Sta- 


"FOR  THE  GREATEST  tact  and 
judgment"  in  handling  military  se- 
curity and  the  War  Dept.'s  rela- 
tions with  all  media  of  informa- 
tion, Albert  L.  Warner  is  awarded 
the  Legion  of  Merit.  Maj.  Gen. 
Alexander  D.  Surles  (r),  War  Dept. 
director  of  Information,  pins  the 
medal  on  him.  Mr.  Warner,  now 
head  of  the  WOL  radio  news  bu- 
reau, was  chief  of  the  Army's 
War  Intelligence  Division,  with 
rank  of  colonel.  Ceremonies  took 
place  last  Wednesday  in  Washing- 
ton. 


Good  Wishes 

UNITED  COUNCIL  of 
Church  Women,  representing 
ten  million  Protestant  wom- 
en, at  its  National  Board 
Meeting  in  Washington,  Oct. 
26-27,  extended  good  wishes 
to  the  radio  industry  on  its 
25th  anniversary  and  urged 
"careful  guarding  of  the 
freedom  of  the  air  in  this  new 
and  epochal  era." 


tions  Engineering  Manager  1917 

Eugene  P.  O 'Fallon,  KFEL  Presi- 
dent, General  Manager   1918 

Robert  H.  Owen,  KOA  Engineer  in 
Charge,  Asst.  Manager  1916 

Ross  Jay  Plaisted,  NBC  Tele- 
vision  1916 

J.  H.  Poppele,  WOR  Secretary, 
Chief  Engineer   1911 

W.  J.  Purcell,  GE  Engineer  Broad- 
casting and  Telecasting  Opera- 
tions 1912 

Harold  E  Randol,  WBZA  Plant 
Manager   1917 

Joe  Rines,  American  Director- 
Producer   1920 

John  F.  Royal,  NBC  Vice-President  1909 

David  Sarnoff,  RCA  President  1907 

John  T.  Schilling,  WHB  Vice-Pres- 
dent,   General   Manager  1914 

Reginald  A.  Scantlebury,  CBC  En- 
gineer in  charge  CBL  Trans- 
mitter  1916 

T.  E.  Schreyer,  NBC  Operation  Su- 
pervisor, Chicago   1918 

John  C.  Slade,  Fort  Hamilton 
Broadcasting  Co.,  Vice-President, 
General   Manager   1911 

Ralph  E.  Sneyd,  CBR  Office  Man- 
ager  1910 

Sigmund  Spaeth,  The  Tune  Detec- 
tive;  Ex-President  NAACC   1920 

Daniel  N.  Stair,  NBC  Engineer,  In- 
ternational   Transmitters  1918 

Edgar  Stone,  CBC  Supervisor  of 
Production,  Continuity,  Commer- 
cial  Division   1909 

E  O.  Swan,  CKEY  Chief  Engineer  1920 

R.  J.  Swanecamp,  NBC  Engineer, 
New   York   1912 

Norman  Tyson,  NBC  Auditor  1917 

Walter  Van  Nostrand,  Owner,  Van 
Nostrand  Radio  Engineering 
Service   1914 

Clyde  D.  Wagoner,  Head  of  GE 
News  Bureau   1919 

J.  H.  Weinheimer,  New  England 
Tel.  and  Tel.,  District  Manager—  1908 

Edmund  Whittaker,  NBC  Engineer, 
New  York   1915 

Gordon  R.  Windham,  NBC  Engi- 
neer, New  York  1914 

Samuel  Woodworth,  WFBI  Gen- 
eral Manager   19l3 


Yankee  Meeting 

YANKEE  NETWORK  station 
managers  met  in  Boston  Oct.  31  to 
attend  a  screening  of  "The  First 
Yank  into  Tokyo",  new  RKO'  movie, 
then  had  luncheon  at  Copley  Plaza 
Hotel  and  went  on  tour  of  sub- 
marines and  battleships  in  Boston 
harbor.   

Probe  Recorders 

AN  INVESTIGATION  into  the 
use  of  recording  devices  in  connec- 
tion with  interstate  and  foreign 
message  toll  telephone  service  was 
ordered  last  week  by  the  FCC  to 
begin  Jan.  10.  The  Commission  will 
inquire  into  the  demand  for  the  de- 
vices, the  extent  to  which  they 
might  impair  privacy  and  quality 
of  service,  whether  methods  can  be 
employed  to  indicate  to  telephone 
users  that  a  recording  device  is  in 
operation,  and  whether  further  leg- 
islation is  needed  with  respect  to 
the  devices. 


£  Write  Your 

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HOLIDAY  LETTERHEADS 

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IN  ASSORTED  STYLES 
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20  for  $1.00-100  for  $3.50 
Additional    100's    $2.50  Ordered 
at  Same  Time 

1000    $25.00 

Prices  include  No.  10  Litho  Gold 
Envelopes 

Order  now— enclose  remittance  with 
order,  please,  for  postpaid  delivery. 

FRANK  MATTHEWS,  Publisher 


Washington  St.,  Dept. 
Chicago  2,  III. 


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AMERICAN  AVIATION 
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In  use  constantly  by  airlines  and  fre- 
quent air  shippers  and  travellers.  Pub- 
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American  Building  Washington  A,  D.  C. 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  87 


SALUTES  FROM  ABROAD 


HIGH  communications  officials  of 
many  foreign  governments  saluted 
American  broadcasting  on  its  25th 
anniversary  in  connection  with  the 
celebration  of  N  a  t  i  o  n  a  1  Radio 
Week.  Broadcasting's  part  in  pro- 
moting international  relations  and 
its  achievements  during  World  War 
II  were  cited  in  the  salutes. 

Some  of  the  foreign  tributes, 
sent  to  the  NAB,  follow: 

ENGLAND 

"On  behalf  of  the  British  Broad- 
casting Corp.  I  cordially  welcome 
this  opportunity  of  sending  to  the 
NAB  a  message  of  greeting  and 
congratulation   on   the  significant 


occasion  of  the  25th  anniversary 
of  radio  broadcasting  in  the  United 
States.  We  feel  that  wartime  co- 
operation between  our  respective 
systems  has  rendered  service  to  the 
cause  of  freedom  and  to  the  public 
of  our  own  and  other  countries.  We 
greatly  hope  that  our  continued 
association  will  in  the  future  vig- 
orously serve  the  cause  of  peace. 

"It  was  our  pleasure  to  meet  you 
and  your  fellow  members  of  the 
American  radio  industry  during 
the  recent  radio  executives  tour.  I 
would  therefore  take  this  occasion 
of  recording  our  happy  memories 
of  that  visit. 

"W.  J.  Haley, 

Director  General." 
"May  I  respectfully  add  felici- 


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District  1640 


"GEARED  TO  AM-FM  EXPANSION" 

Radio  Engineering  Consultants 

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SOUND  EFFECT  RECORDS 

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Over  200  Individual  Sound  Effects 
Writ*  For  Details 

CHARLES  MICHELSON 

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The 

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Organization 

Technical  Maintenance,  Construction 
Supervision    and    Business  Services 

for  Broadcast  Stations 
Munsey  Bldg.  Washington  4,  D.  C. 

District  2292 


FREQUENCY  MEASUREMENTS 


STANDARD 

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Phones  877-2652  Enid,  Okla. 


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Commercial  &  Industrial 
Equipment 
1031   No.  Alvarado 
Los  Angeles  26,  Calif. 

Myron  E.  Kluge  Exposition  1741 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  & 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  11,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


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WILL  START  IMMEDIATELY 

ADVISES 

BOB  BRADHAM,  WTMA 

THE  SHADOW 


Available  locally  on  transcription— see  C.  MICHELSON,  67  W.  44  St.,  N.Y.C. 


tations  and  good  wishes  of  New 
York  Office  of  BBC. 

"Charles  Brewer, 
North  American  Director." 

FRANCE 

"On  the  occasion  of  the  25th 
Anniversary  of  American  Radio, 
I  have  the  honor  to  address  a 
brotherly  salute  from  the  French 
Radiodiffusion.  Our  people  have 
not  forgotten  that  the  American 
Radio,  during  our  terrible  years 
of  occupation,  brought  permanent 
comfort  and  confidence. 

"You  have  helped  us  greatly  to 
endure  the  worst  sorrows  and  we 
thank  you. 

"In  the  future  the  radio  will 
serve  to  bring  the  peoples  together. 
Be  assured  of  our  total  collabora- 
tion in  the  service  of  peace. 

"I  personally  hold  the  warmest 
recollections  of  our  recent  meeting 
in  Paris. 

"Jean  Guignebert." 

DENMARK 

"On  occasion  25th  Anniversary 
the  Danish  State  Radio  presents 
most  cordial  congratulations  and 
best  wishes  for  success  and  prog- 
ress of  American  broadcasting 
companies  in  years  to  come.  At 
same  time  we  express  deepfelt 
gratitude  for  the  great  help  and 
encouragement  which  American 
broadcasts  meant  to  Danish  lis- 
teners during  German  occupation 
of  Denmark  and  for  American 
broadcasting  companies'  readiness 
to  offer  broadcasting  facilities  to 
representatives  of  Denmark  after 
liberation. 

"As  visible  token  of  gratitude 
and  joy  the  Danish  State  Radio 
will  in  near  future  for  disposal  of 
American  Government  present  the 
American  minister  in  Copenhagen 
with  porcelain  vase  with  inscrip- 
tion. 

"Statsradio  Denmark." 
AUSTRALIA 

"Australian  Radio  sends  warm- 
est greetings  and  congratulations 
great  American  broadcasting  serv- 
ices this  significant  anniversary. 
War  gave  broadcasting  in  Pacific 
its  biggest  job  yet.  If  we  in  Aus- 
tralia were  able  succeed  in  war- 
radio  it  was  largely  due  coopera- 
tion our  American  friends.  No  self- 
ishness or  advantage  was  allowed 
to  interfere  with  exchange  of  ideas 
of  technical  information  and  facili- 
ties of  programmes  of  personnel. 
What  you  had  you  gave  us,  what 
we  had  we  gave  you  in  finest  spirit 
team  work. 

"Broadcasting  has  assumed  new 
vast  importance  but  will  be  able  to 
serve  its  great  purpose  fully  only 
if  international  cooperation  forced 
in  war  is  carried  into  peace. 

"My  fervent  wish  is  for  close 
'Australiamerican'  radio  relations. 

"Richard  Boyer,  Chairman, 

Australian  Broadcasting 
Commission." 

SOUTH  AFRICA 

"On  behalf  of  the  Board  of  Gov- 
ernors, the  Director-General  and 
staff  of  the  South  African  Broad- 


u 

casting  Corp.,  the  Chairman,  Pro* 
fessor  Leo  Fouche,  sends  greetings 
from  Johannesburg,  South  Africa, 
to  Judge  Justin  Miller,  president  {TAB 
of   the    National    Association  of 
Broadcasters  on  the  occasion  of  the  toll) 
25th  Anniversary  of  the  birth  of 
broadcasting  in  the  United  States  lie 
of  America.  Cooperation  between  ptr 
United    States    broadcasting  and 
that  in  South  Africa  goes  back  the 
whole  of  20  years  when  a  phono-  eet 
graph  record  made  in  Cape  Town 
by  the  staff  of  the  Cape  Town  res: 
Broadcasting  Station  was  sent  tolrysl 
the  famous  KDKA  from  where  it  pi 
was  broadcast  and  heard  well  in 
this  country — half  across  the  world. 
Best  of  luck  or,  in  our  other  offi-  i  udj 
cial  language — Afrikaans — 'Veels  |  sec 
geluk.'  (Pronounced  'fils  kheittfc.')  uie 

"H.  M.  MOOLMAN, 

Director." 

CHINA 

"It  has  been  well  known  that  a 
broadcasting  facility  is  by  any 
means  an  effective  tool  for  the  pro- 
motion  of  education — and  for  the 
harmony  of  mankind — really  an  es- 
sential requirement  for  the  en- 
lightenment of  world  civilization. 
The  elevation  of  the  United  States 
of  America  to  the  position  of  a 
leading  nation  is  due  mainly — or  at 
least  a  good  part — to  your  bright 
achievement  during  the  past  25 
years. 

"I  take  this  opportunity  to  ex- 
press my  heartfelt  admiration  of 
the  brilliant  effort  you  have  thus 
undertaken — and  to  congratulate 
your  forthcoming  Twenty-fifth  An- 
niversary of  broadcasting  in  the 
United  States  which  will  date  a 
brighter  prospect  of  your  future 
contribution  to  the  whole  world. 

"Fung  Chien, 
Director  of  XGOY,  Chungking." 

NORWAY 

"We  tender  our  warmest  con- 
gratulations on  occasion  Twenty- 
fifth  Anniversary  of  the  beginning 
of  broadcasting  in  the  United 
States.  I  send  you  personally  my 
best  wishes  remembering  your 
kindness  to  me  in  New  York  1940. 

"Stjndt,  Director  General, 
Norwegian  State  Broadcasting." 


CANADA 

"On  this  occasion  of  the  25th  An- 
niversary of  broadcasting  in  the 
United  States  may  we  extend  to 
you  congratulations  on  the  mag- 
nificent service  performed  during 
that  period  with  best  wishes  for 
even  greater  service  and  prosper- 
ity in  the  years  to  come. 
"Howard  B.  Chase,  Chairman, 

Canadian  Broadcasting  Corp." 

GREECE 

"Greek  National  Broadcasting 
Institution  participates  whole- 
heartedly 25th  anniversary,  recall- 
ing with  emotion  contribution  USA 
broadcasting  in  United  Nations 
strife  for  freedom  and  independ- 
ence. We  address  you  warmest  con- 
gratulations and  best  wishes. 

"Director  General  Petimezas." 


Page  88    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


jAB  Board  Meet 
s  Set  for  January 

AB  Board  of  Directors  will  hold 
s  next  meeting  Jan.  3-4  at  the 
ollywood  Roosevelt,  Los  Angeles, 
he  session  will  be  forerunner  to 
le  annual  winter  series  of  NAB 
(strict  meetings. 

Important     industry  problems 
ave  been  developing  since  the  last 
leeting  Oct.  1-2  at  the  time  Judge 
ustin  Miller  was  inaugurated  as 
president.   They   are   expected  to 
toj  rystallize  by  the  year-end  and  be 
it  ieady  for  board  action, 
in  I (  Reorganization   of  the  associa- 
ion's  operations  is  proceeding  as 
udge  Miller  and  A.  D.  Willard  Jr., 
executive  vice-president,  get  into 
he  swing  of  NAB  activities.  Two 
lajor  steps,  for  example,  are  the 
lerger  of  FM  Broadcasters  Inc. 
nd   appointment  of   Edward  M. 
lirby  as  public  relations  counsel. 

Mr.  Kirby  will  start  a  thorough 
tudy  of  broadcasting's  public  re- 
ations  position  this  week  in  antici- 
>ation  of  expanded  NAB  public 
•elations  activity,  according  to 
'resident  Miller. 

Action  is  expected  before  that 
ime  on  the  new  employer-employe 
•elations  department  authorized  by 
he  board  last  August  and  reaf- 
irmed  at  the  October  meeting. 
Such  a  department,  it  is  felt  in  the 
ndustry,  would  prove  helpful  at 
present  during  the  Petrillo  ban  on 
Iree  pickup  of  AM  music  by  affil- 
ated  FM  stations. 
|  Greatly  expanded  service  to  sta- 
I  ;ions  is  being  planned  by  the  new 
idministration.  Growth  of  member  - 
j  ship  and  addition  of  new  functions 
created  by  merging  of  FMBI  and 
approaching  grants  of  many  sta- 
;ion  licenses  will  require  staff  ex- 
pansion, it  is  believed. 

District  meetings  will  be  given 
complete  reports  on  NAB  progress 
and  will  discuss  problems  yet  to 
be  solved.  Three  meetings  have  been 
scheduled  thus  far:  16th  District, 
Hollywood  Roosevelt,  Los  Angeles, 
Jan.  7-8;  15th  District,  Hotel  Fair- 
mount,  San  Francisco,  Jan.  10-11; 
17th  District,  Olympic,  Seattle, 
Jan.  14-15. 

Schedule  for  later  district  meet- 
ings may  be  announced  within  a 


Mrs.  Markel  to  WTOP 

HAZEL  KENYON  MARKEL  last 
Monday  was  named  director  of 
education  and  public  service  of 
WTOP,  CBS  Washington  station 
(Closed  Circuit,  Oct.  29).  She 
joins  the  station  Nov.  19  on  com- 
pletion of  her  terminal  leave  as 
lieutenant  in  the  WAVES.  While 
in  the  Navy,  she  supervised  wom- 
en's shows,  network  radio  for  the 
WAVES,  Navy  Chaplain's  Corps 
and  Medical  Corps,  among  other 
duties.  Previously  she  served  on  the 
drama  staffs  of  KOIN  KALE 
KWJJ  KEX  KXL  Portland,  Ore., 
and  later  became  director  of  radio 
for  Portland's  public  schools.  When 
commissioned  in  1943,  she  was  edu- 
cation and  public  service  director 
for  KIRO,  CBS  Seattle  station. 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Preaa  Bid*,  Waah.,  D.  C. 


GEORGE  C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


MAY,  BOND  &  ROTHROCK 

CONSULTING  RADIO  ENGINEERS 
★     ★  ★ 

1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.       •       Republic  3984 


HERBERT  L.WILSON 

ANO  ASSOCIATES 
CONSULTING  RADIO  ENGINEERS  ( 
AM    FM    TELEVISION  FACSIMILE 
1018  Vermont  Ave.,  n  w,  w*sh<n«to«  9.0.0. 
national  7161 


GOMER  L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfleld  9089 

College  Park,  Md. 


I  Equipment  Engineering  Co.! 

Em*ineerm*  6  Installations  Or 

Radio  Stations 
1430  Main  Street    Columbia.  S.C. 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


McNARY  &  WRATH  ALL 

CONSULTING  RADIO  ENGINEERS 
■m  Bldg.       Dl.  12W 

Washington,  D.  C. 


Radio  Enqin««fmg  Consultant*  * 
Fraquency  Monitoring 


Commercial  Radio  Equip.  Co. 

•  International  Building.  Washington,  D.  O. 

•  321  E.  Gregory  Boulevard,  Kansas  Cltj,  Mo. 

•  Cross  Roads  of  the  World.  Hollywood,  Call' 

I 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  In  Broadcast  and 
Allocation  Engineering 

Earle  Building,  Washington  4,  D.  C 
Telephone  NAiional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 

Washington  4,  D.  C. 


Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     lob.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE  B.  McKEY 
ROBERT  C.  SHAW 


CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


KEAR  &  KENNEDY 

Consulting  Radio  Engineers 
Albee  Building  REpublic  1951 

Washington,  D.  C. 


PAUL  60DLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.  N.J. 

MO  2-7859  


RING  &  CLARK 


WASHINGTON,  D.  C 
Mousey  Bid*  •  Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W..  Weahinfton  5.  D.  C 
Decatur  1234 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  14th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


WORTHINGTON  C.  LENT 
Consulting  Engineexs 


INTERNATIONAL.  BLDG 
1319  F  STREET  N.W. 


WASH..  D.  C> 
DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


UNIVERSAL  RESEARCH  LABORATORIES 


1  NOB  HILL  CM 
DOUGLAS  S380 


Advertising  Deadline  for 

1946  YEARBOOK 

December  7,  7945 


BROADCASTING    •    Broadcast  Advertising 


November  5,  1945    •    Page  89 


i — Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Situations  Wanted 


Wanted — Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education    and    experience.    Box  661, 

BROADCASTING.  

Continuity  writer-experience.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 
Wanted — Commercial  manager  250  watt 
station  in  excellent  market  with  dual 
coast  to  coast  network  affiliation.  Salary 
plus  bonus.  Box  249,  BROADCASTING. 
Wanted — A  woman  (preferably)  who 
through  experience  can  handle  com- 
mercial traffic  and  availabilities  for 
large  middlewestern  station.  Amiable 
surroundings  in  city  noted  for  living  at 
its  best.  Station  has  national  reputation 
for  its  clean  commercial  policies.  Send 
your  complete  background  to  Box  317, 

BROADCASTING.  

Eastern  territory  for  selling  radio's  top 
western  and  other  syndicated  tran- 
scribed libraries — nationally  promoted 
and  long  established  with  station,  agen- 
cies and  advertisers.  Salary,  commission 
and  necessary  expenses.  Complete  de- 
tails of  your  qualifications  will  be  kept 
in  strictest  confidence.  Write  Box  318, 

BROADCASTING.  

Chief  engineer  for  progressive  local  sta- 
tion in  east.  Network  affiliated  and  PM 
pending.  State  all  first  letter  experience, 
education,  salary  desired.  Want  man  for 
regular  shift  and  maintenance.  This  is 
good  spot  for  an  ambitious  person  not 
afraid  of  work  with  top  pay.  Box  326, 
BROADCASTING. 


Chief  engineer — Available  Jan.  for  news 
local  New  England  station.  Make  first 
letter  complete.  Confidences  respected. 
Box  337,  BROADCASTING. 

Live  wire  New  York  State  network  sta- 
tion has  opening  for  an  experienced 
announcer.  Excellent  salary,  plus  talent 
opportunities.  Send  qualifications  and 
audition  transcription  to  Box  366, 
BROADCASTING. 

Wanted — Operators,  announcers,  engi- 
neer, script  writer  for  new  250  w  AM 
station  in  Rocky  Mountain  area.  Be- 
sides ideal  working  conditions  there  is 
low  cost  of  living,  hunting,  fishing. 
Please  state  name,  citizenship,  back- 
ground and  send  snapshot  if  possible. 
Box  375,  BROADCASTING. 

Copywriter — man  or  woman — by  estab- 
lished agency.  If  you  are  experienced  in 
writing  commercial  and  retail  copy,  and 
not  satisfied  with  your  present  setup, 
this  is  your  opportunity.  It  will  pay  you 
to  write  us,  giving  experience,  age,  salary 
desired.  Include  samples.  Box  393, 
BROADCASTING. 

Wanted — Two  first  class  transmitter 
operators  by  new  250  watter  in  western 
Penna.  State  salary  requirements  and 
previous  experience.  Expansion  program 
planned.  WD  AD,  Indiana,  Penna. 

Veteran  preferred  for  combination  oper- 
ator-announcer newspaper  operated  250 
watt  RCA  equipped  station.  First  class 
license  wanted  but  lower  will  do.  Salary 
open  in  line  with  living  costs  here. 
Single  man  would  find  less  difficulty 
with  housing  problem.  KRJF,  Miles  City, 
Montana. 

Wanted — Individual  in  Washington,  D. 
C.  to  obtain  releases  concerning  actions 
of  the  Federal  Communications  Com- 
mission and  forward  them  to  interested 
party  daily.  Address  Box  424,  BROAD- 
CASTING. 

Operator-announcer.  1st  ticket  capable 
of  light  announcing.  $35.00  weekly.  Pre- 
fer disabled  veteran.  All  applications 
considered.  WTMC,  Ocala,  Fla. 

Wanted— sales  engineer— Sales  and  su- 
pervisor, installation  FM  transmitter 
equipment,  middlewest  territory,  head- 
quarters Chicago.  Excellent  connection 
for  engineer  with  proper  background 
and  personality.  Full  details  by  letter 
for  interview.  R.  E.  L.  Equipment  Sales, 
Inc.,  612  N  Michigan  Ave.,  Chicago  11, 
111. 


Program  director,  six  years  experience 
administration  with  additional  back- 
ground news  editing,  writing,  broadcast- 
ing; preparation  commercial  and  sus- 
taining copy;  desires  executive  position 
east  in  AM,  FM,  Television  or  Educa- 
tional Radio.  Experience  resume,  audi- 
tion on  request.  Available  personal  in- 
terview   New    York     City.    Box  344, 

BROADCASTING.  

Topnotch  script  writer — Veteran,  pro- 
lific, wrote  over  500  network  dramatic 
shows.  Can  direct,  write  continuity, 
news.  Two  years  AFRS.  Desire  staff  job 
radio,    television,     agency.    Box  354, 

BROADCASTING.  

Ex  Merchant  Marine  radio  operator,  30, 
desires  position  preJerably  in  broadcast 
station.  Six  years  experience  in  point 
to  point  telephone  and  telegraph, 
coastal  harbor  telephone  and  telegraph 
and  shipboard  radio  stations.  First  class 
telephone  and  telegraph  licenses.  Ref- 
erences.  Box  359,  BROADCASTING. 
Commercial  radio  time  salesman  or  man- 
ager available.  Presently  employed.  De- 
sires change  to  larger  market.  20  years 
selling  advertising.  8  years  in  radio. 
Married,  producer.  Present  compensa- 
tion in  small  market  above  $6000.00. 
Prefer  salary  and  commission  basis  in 
west.  Box  376,  BROADCASTING. 
Five  ex-servicemen,  all  with  extensive 
radio  backgrounds,  desire  to  invest  in 
and  aid  in  operating  new  or  established 
progressive  station.  These  men,  cur- 
rently with  prominent  metropolitan  sta- 
tion, have  had  successful  experience  in 
selling,  announcing,  production,  engi- 
neering and  advertising.  Four  are  mar- 
ried   men    with    families.    Box  379, 

BROADCASTING.  

Announcer — Just  discharged.  Eight  years 
experience.  Local  stations  and  network. 
News,  sports  and  quiz  shows.  Prefer 
New  York  City  or  Chicago.  Excellent 
references  and  recommendations.  Box 
380,  BROADCASTING. 


Discharged  veteran.  Two  years  as  an- 
nouncer. Commercials,  turntables  and 
newscasts.  Presently  employed  1000  watt 
station  in  south,  but  prefer  station  near 
Detroit.  Box  388,  BROADCASTING. 
Officer  in  Army  expects  discharge  soon. 
Knowledge  of  Japanese  customs  and 
language.  9  years  experience  NBC  affili- 
ated stations  as  program  director,  com- 
mercial manager.  Married.  Will  go  any- 
where. Address  Box  389,  BROADCAST- 
ING^  

Program  director-production  manager. 
Presently  employed  New  York  City  an- 
nouncer. Former  Army  officer,  30,  mar- 
ried. Three  years  experience — announc- 
ing and  production.  Excellent  musical 
background  plus  sales  and  announcing 
experience.    A-l    references.    Box  392, 

BROADCASTING.  

Experienced  announcer-newscaster  must 
change  location  due  to  child's  health. 
Prefer   central   or  south  Florida.  Box 

398,  BROADCASTING.  

Responsible  young  Navy  man  soon  to 
be  discharged  wishes  position  as  sports 
and  general  staff  man.  Can  write  own 
copy.  Excellent  knowledge  of  all  major 
sports.  Box  399,  BROADCASTING. 


Situations  Wanted  (Cont'd) 

Announcer,  veteran,  three  years  all 
round  experience,  network  affiliates. 
Specialized  sports.  Minimum  $60.00 
week.   Available  two   weeks.   Box  400, 

BROADCASTING.  

Engineer  -  announcer,  experienced  as 
chief  desires  suitable  permanent  posi- 
tion, midwest  or  southwest.  Available 
three  weeks  notice.  Box  401,  BROAD- 

CASTING.  

Young  woman,  staff  announcer-writer, 
desires  announcing  or  woman's  show. 
Three     years     experience.     Box  402, 

BROADCASTING.  

Chief  engineer  wants  Dallas,  California- 
western    position.    Box    403,  BROAD- 

CASTING.  

Experienced  announcer.  Commercials, 
program  ideas,  production,  writing,  no 
news.  Dependable,  single,  best  of  ref- 
erences. Box  404,  BROADCASTING.  

Topflight  radio  announcer,  fourteen  years 
experience  including  news,  sports,  spe- 
cial events,  direction  and  production. 
Just  completed  eighteen  months  as 
combat  war  correspondent  with  major 
network  in  Southwest  Pacific.  Ready  to 
go  to  work.  Box  405,  BROADCASTING. 
Announcer — Experienced  announcer-ac- 
tor-narrator, excellent  achievement  rec- 
ord. Personality  disc-shows,  news  and 
commercial  announcing.  References  and 
transcription  ready  to  ship.  Box-  406, 

BROADCASTING.   

Ex-serviceman.  25,  married.  Holder  of 
first  class  telephone  and  telegraph  li- 
cense. Two  years  college  training.  Want 
permanent  position.  Box  409,  BROAD- 

CASTING.   

Announcer — 2  years  experience,  com- 
mercials, news,  ad  lib.  Age  25,  married, 
1  child.  Sober,  reliable,  best  references. 
Discharged  Army  Intelligence.  Prefer 
northeast.  Presently  employed  NBC- 
MBS  affiliate.  Box  410,  BROADCAST- 
ING^  

I  wish  position  with  midwest  station 
announcing.  Have  no  civilian  experi- 
ence but  eighteen  months  operating  ex- 
perience AFRS.  Wish  to  continue  work 
upon  discharge.  Am  a  willing  worker. 

Box  411,  BROADCASTING.  

Experience  counts.  We  handle  all  or 
any  part  of  that  radio  station  from  the 
idea  in  your  head  to  "on  the  air"  oper- 
ational procedures.  We  have  saved  much 
for  others,  let  us  save  for  you.  Box  412, 
BROADCASTING.  

Veteran  with  5  years  Naval  experience 
honorably  discharged  desires  top  engi- 
neering connection  with  progressive 
station  in  San  Diego,  California.  Back- 
ground includes  12  years'  broadcast  en- 
gineering experience  with  regional  sta- 
tions. Studio  and  transmitter  installa- 
tions. Navy  background  includes  all 
phases  of  radio  engineering  including 
land  lines  transmitter  installations. 
Married,  late  thirties.  Best  references. 

Box  413,  BROADCASTING.  

Veteran,  communications  officer,  first 
phone  and  amateur  licenses,  college 
graduate,  major  in  statistics,  desires 
commercial  position  in  radio.  Lt.  G.  S. 
Rooker,  4826  Garland,  Dallas,  Texas. 
1st  class  operator:  veteran,  6  years  ra- 
dio experience,  including  broadcast  and 
research.  Desires  position  with  midwest 
station.  Vernon  Samuelson,  Wyoming, 

Minnesota.  

Discharged  Navy  veteran,  28  and  single, 
desires  position  as  transmitter  operator 
or  combination  operator  and  announcer. 
Hold  first  class  radiotelephone  license. 
Not  looking  for  a  gold  mine  but  a  good 
opportunity  to  get  started  again.  Write 
B.  H.  Martin,  3119  Choctaw  Drive, 
Baton  Rouge  7,  La. 


Situations  Wanted  (Cont'd)  ~~ 


STATION  EXECUTIVE  AVAILABLE 

Experienced  in  station  management  and  sales  management.  Age  37.  Twelve  years 
of  commercial  broadcasting  experience,  not  including  the  three  years  I  have  spent 
in  the  Navy.  Married,  sober  and  know  how  to  make  your  station  pay  while  render- 
ing a  public  service  of  the  highest  degree.  Successful  union  negotiator. 
Background:  Announcing,  writing  and  producing  in  small  market  stations,  advancing 
to  a  major  market  regional  in  the  southwest.  Commercial  management  and  later 
management  of  a  midwestern  basic  market  independent  that  never  was  and  never 
has  been  in  the  black  except  under  my  direction.  Account  executive  for  a  dominant 
radio  station  representative.  Commercial  management  of  an  eastern  NBC  basic 
newspaper  affiliated  station  where  revenues  hit  an  unprecedented  high  under  my 
sales   direction.   Entered   service   at   this   point.   Thoroughly   experienced   in  regional 

My  release  from  the  Navy  will  be  within  the  next  few  days,  following  which  I  shall 
take  a  month's  vacation  and  then  spend  approximately  six  weeks  looking  after 
my  personal  property.  I  will  be  available  February  15,  1946.  An  interview  can 
be  arranged  prior  to  that  time. 

I  am  not  interested  in  "just  a  job"  because  I  can  return  to  my  station  connection 
from  which  I  entered  the  service.  I  am  interested  in  an  affiliation  with  reputable 
people  where  integrity  and  ''know-how  management"  will  be  rewarded.  If  you  have 
a  proposition  in  a  basic  or  major  market  to  discuss  that  offers  five-figure  com- 
pensation, I  am  available  for  interview  and  can  furnish  references  from  the  best 
in   the   business.  Reply  to 

BOX  407,  BROADCASTING 


Experience  (chief)  announcer,  versatile  fe- 
2  years  1000  w  network  affiliate.  Newsl1 
commercials-sports.  Amiable-ambitious 
single-will  travel.  Seeks  position  pro 
gressive  station.  Bob  Miller,  c/o  Wil 
liam  Honig,  294  Union  Ave.,  Brooklyn 
N.  Y.   


Veteran — ex-program  director,  50,000  Vt( 
station,  has  network  job  available  but 
desires  medium  size  city.  Qualified  pro- 
gram or  special  events  director.  College 
graduate,  thirty  years  old.  Richard  L 
Linkroum,  53  East  87th  St.,  New  York 
N.  Y.   


Writer— Veteran :  Publishing  and  adver 
tising  production  experience.  Seeks  op- 
portunity where  writing  ability  is  re 
quired.  Will  accept  any  opening  in  ra 
dio,  agency,  public  relations  or  promo 
tion  in  New  York.  F.  S.  Lida,  1335  Col 
lege  Ave.,  New  York  City  56.  


Radio  announcer,  copy  writer,  vocalist 
experienced.  Air  Force  veteran  techni 
cal  background  recording  engineer.  Au 
dition  record  on  request.  Available  lm 
mediately.  Stan  Gordon!,  1258  S.  Michi 
gan,  Chicago.  Phone:  Webster  2161, 


New  York,  Brooklyn  stations  —  Want! 
part  time  in  any  capacity  evenings,  al'i 
day  Saturdays,  Sundays.  Majored  ad- 
vertising,  marketing.   John  Hyde,   666  gj 

Park  Place,.  Brooklyn  16.   ^ 

Continuity-production  man  just  dis-,  [ea 
charged.  Interested  in  progressive  ra- 
dio station.  IV2  years  continuity  direc 
tor  1000  watt  selling  station,  2  years 
Army  public  relations  programming, 
producing,  supervising  three  hours  var 
ied  programs  weekly.  Kent  Saunders, 
436  S.  Vine  St.,  Kewanee,  111 


Young  man,  who  desires  to  start  hi; 
radio — formally  of  U.  S.  Army  Air 
Forces — has  announced  Naval  shows  at 
Terminal  Island  in  Los  Angeles.  Good 
personality,  clear  deep  voice.  Studied 
announcing  1  year.  Took  Radio  Drama 
at  Los  Angeles  City  College  called  "Ra- 
dio Workshop".  Sings.  Desires  to  go 
either  Florida,  New  York  or  anywhere 
in  California.  Write  to:  Ted  LaGrosse, 
7128  Hollywood  Blvd.,  Hollywood,  Calif. 


Technician— 2  years  commercial  com- 
munications, 4  years  Army  Radar.  Spe- 
cialized in  Radar  and  FM  Siting.  27 
November  discharge.  Prefer  west.  Lt. 
David  Scott  c/o  Waltz,  242  East  19th 
St.,  N.  Y.  C. 


Chief  Petty  Officer  discharged,  desires 
announcing  job  on  midwestern  small 
station,  or  southwest.  Single,  35,  with 
considerable  mike  experience  in  Navy. 
Charles  Shepard,  7711  North  Marsh- 
field,  Chicago,  Illinois. 


Serviceman  awaiting  November  1 
charge.  Married,  one  child,  holds  first 
phone  ticket,  wants  job  in  Florida.  Ex- 
perience  at  250  watt  station  as  an- 
nouncer-engineer. Two  years  on  Navy 
radio  Radar.  Robert  S.  Bower,  ART  1/c 
USNR,  c/o  Roy  K.  Jordan,  2923  S.  W. 
27th  Terr.,  Miami  33,  Fla. 


Station-sales  manager  able  to  produce 
under  tough  post  war  conditions.  Naval 
officer  awaiting  December  1st  release. 
Ten  year  radio,  motion  picture  and  ad- 
vertising agency  experience.  Age  31 
married.  Willing  to  invest.  Lt.  Comdr 
John  Morgan,  USNR,  2505  North  Tripp 
Ave.,  Chicago,  Illinois. 


Manager  smaller  market  station — Look- 
ing for  that  situation  where  you  need 
ambition  backed  by  general  sales,  pro- 
gram, public  service,  etc.  "Know  how 
experience  to  make  your  station  a  pro- 
ducing, respected  community  institu- 
tion.  Box  415,  BROADCASTING. 

Former  copy  and  continuity  chief,  N.  Y.  1 
station.  Commercials,  spots,  continuity, 
scripts,  publicity.  Agency  experience.  [ 
Want  station  or  agency  connection,  1 
N.  Y.  or  west  coast.  Three  years  Army  | 
public  relations.  Nathan  Berlin,  160  W. 
77th  St.,  New  York,  N.  Y.  Trafalgar; 
7-6962. 


National  Representative. 
Offers  opportunity  for 
leading  Chicago  time 
salesman  in  Chicago 
office. 

Box  419,  Broadcasting 


^-      Situations  Wanted  (Cont'd) 

j3f  (Television  pioneer — Newspaperman  seeks 


jispot  in  television.  15  years  experience 
"in  publishing,  advertising,  promotion, 
research;  television  surveys  commended 
by  FCC  and  top  executives  of  radio  in- 
dustry. Veteran,  U.  S.  Navy.  Harry 
p+Gordon,  1759  E.  17th  St.,  Brooklyn,  N.  Y. 


Young  man  holding  commercial  second- 
class  phone  license,  wishes  position  in 
northern  New  Jersey  or  New  York  City. 
Box  416,  BROADCASTING. 


Topnotch  news  man — Just  out  of  Navy. 
Excellent  background.  Two  years,  news- 
paper; eight  years  radio — announcing, 
writing,  special  events.  Also  sales  pro- 
imotion.  Best  references.  Box  417, 
BROADCASTING. 


Engineer-executive.  Naval  officer  to  be 
released   about   December   1,    15  years 
background  in  AM-PM  broadcast  engi- 
,  neering,  installation  and  maintenance. 
SjExperienced  in  preparation  and  filing 
11Hof  engineering  data  with  FCC  in  con- 
nection with  application  of  construction 
iperinit,  transmitter  site  approval,  an- 
tenna measurements  and  proof  of  per- 
formance surveys  AM  and  FM.  Perma- 
"jfjnent  position  sought  with  owner  of  one 
811  ir  more  progressive  stations  planning 
expansion,  improvement  or  FM  instal- 


lation. Write  Box  418,  BROADCASTING. 


| -Veteran  awaiting  discharge.  Three 
*  tyears  radio  announcing  experience  while 
s"'ln  Army.  Considerable  stage  experience 
^  i 'as  Master  of  Ceremonies.  Desire  an- 
nouncer's job  with  future.  Good  news- 
"  'caster.  Go  anywhere.  Cpl.  Johnny  J. 
High,  2037  N.  Park  Ave.,  Philadelphia. 


Announcer — 1  year  of  experience,  28 
years  old,  single,  prefer  Los  Angeles, 
California  or  vicinity.  Can  be  ready  im- 
mediately.   Audition    record  available. 

JBox  420,  BROADCASTING.  

^Control  room  operator,  5  years  control, 
recording,  remotes,  maintenance  and 
transmitter.  First  class  license.  Em- 
ployed as  transmitter  operator  at  pres- 
ent, desire  change  to  studio  or  field. 
Box  421,  BROADCASTING. 


[Correspondent  long  experience  will  de- 
vote special  attention  to  the  particular 
'interests  of  your  area  in  Washington, 
^D.  C.  on  staff  or  string  basis.  Nation - 
';wide  reputation.  Just  returned  ten 
'years  foreign  and  war  correspondent. 

cBox  422,  BROADCASTING.  

-Man  well  known  throughout  the  indus- 
try. 15  years  in  radio.  Successful  back- 
ground in  station  representation,  pack- 
age programs  and  station  management. 
Creative  sales  ability.  Write  23A,  1469 
-Lexington  Ave.,  New  York,  N.  Y. 
Navy  Officer  expecting  release  Novem- 
ber 15  desires  newscasting  or  editing 
Job.  Background  includes  world  travel; 
master's  degree  journalism;  newspaper 
reporting,  publicity,  two  years'  news- 
casting,  editing,  public  events  announc- 
ing.  Box  423,  BROADCASTING. 


iCombat  and  coconut  happy  vet  after 
4  years  of  bullets,  blood,  wants  start 
in  radio  war  of  words.  Can  write  bright 
stuff  for  people  with  minds  open, 
clothes  on.  Joseph  Horenstein,  300 
^ainwright  St.,  Newark,  N.  J. 


iSports  and  special  events  man — Agen- 
cies, regional  networks  and  large  mar- 
kets attention :  Discharged  vet  from 
CBI  is  now  set  to  bring  broadcast  of 
-basketball  to  your  sports-minded  audi- 
ence on  comprehensive  basis.  Specializes 
tin  every  sport  blow-by-blow,  play-by- 
play plus  commentary.  Special  events 
and  news  background.  College  degree 
•in  journalism.  Handled  new  wire  re- 
cording jobs  on  combat  missions  over- 
seas and  managed  mobile  unit  for 
AFRS.  Handled  Madison  Square  Garden 
basketball  tourney  before  joining  up. 
Box  414,  BROADCASTING. 


l/2  years  experience  desires 
permanent  position.  West  coast  pre- 
ferred. Box  425,  BROADCASTING. 


Discharged  veteran,  2  years  experience 
all  phases  radio  broadcasting  desires 
position  with  live-wire  station.  Mar- 
ried, 26  years  old,  go  anywhere,  prefer 
midwest.  Ralph  Andrews,  2823  W.  Cleve- 
land Ave.,  Milwaukee,  Wisconsin. 


Wanted  to  Buy 


Wanted — RF  Bridge  and  Field  Intensity 
Meter,  William  Benns,  Columbia,  S.  C. 


For  Sale 


For  sale — 250  watt  station,  network  af- 
filiate to  cash  buyer.  Sound  investment, 
with  excellent  record.  Write,  wire  care 
of  BROADCASTING,  360  N.  Michigan 
Avenue,  Chicago  for  full  details. 


AD  COUNCIL  BEGINS 
POSTWAR  PROGRAM 

AFTER  THREE  years  and  ten 
months  of  volunteer  service  given 
exclusively  to  government  agen- 
cies, the  War  Advertising  Council 
on  Nov.  1  embarked  on  a  new 
peacetime  program  of  public  serv- 
ice under  its  new  name,  the  Adver- 
tising Council.  In  announcing  the 
new  program,  James  W.  Young, 
chairman,  said  that  the  organiza- 
tion, representing  all  branches  of 
advertising  activity,  will  continue 
to  work  closely  with  government, 
but  that  it  will  also  extend  its  fa- 
cilities to  non-government  organi- 
zations dealing  with  national  pro- 
grams. 

Stating  that  the  continuation  of 
the  council  is  in  accord  with  wishes 
expressed  by  leaders  of  both  gov- 
ernment and  business,  Mr.  Young 
said  that  both  advertisers  and 
media  owners  "had  learned  from 
their  war  experience  that  public 
service  advertising  is,  in  fact,  the 
best  public  relations  advertising" 
and  that  in  addition  to  using  ad- 
vertising to  sell  goods  they  saw 
new  uses  for  it,  "which,  in  promot- 
ing the  general  welfare,  would  in- 
evitably promote  the  welfare  of 
business  itself." 


Talks  on  Surveys 

COMPARISONS  made  of  tele- 
phone and  non-telephone  radio 
homes  show  no  appreciable  differ- 
ance  in  co-incidental  surveys  made 
of  listening  preferences,  C.  E. 
Hooper  told  200  radio  and  agency 
representatives  at  the  Drake  Hotel, 
Chicago,  Thursday.  He  stressed  the 
importance  of  listener  attentive- 
ness,  signal  strength  and  competi- 
tive service  in  deciding  program 
results, 


Griesedieck  Expands 

GRIESEDIECK  Bros.  Brewery, 
St.  Louis,  Mo.,  which  sponsored 
play-by-play  accounts  of  St.  Louis 
Cardinals  at  home  games  has  in- 
creased its  station  list  to  15,  featur- 
ing weekly  "Hot  Stove  League" 
baseball  gossip;  daily  sportscasts 
and  Saturday  football  predictions 
and  scores.  Stations  now  carrying 
the  sports  programs  for  Griesedieck 
include  WEW  WTAX  WSOY 
WKRO  KTTS  WJPF  KHMO 
KWOS  WTAD  WCBS  WMBH 
KWTO  KWOC  KDRO.  Agency  is 
Ruthrauff  &  Ryan. 


One  used  RCA  lateral  70  C  pickup  com- 
plete with  switches,  filters,  base  com- 
pensators, plus  sparehead — and  also 
one  used  RCA  vertical  71  C  pickup  with 
compensator.  Sell  as  a  group  or  singley. 
Wire  or  write  your  offer  Chief  Engineer, 
WSAM,  Saginaw,  Michigan. 

BROADCASTING    •    Broadcast  Advertising 


Marlowe,  late  of  Mem- 
phis, Portland  and  KGHL 
will  confer  great  favor  by 
sending  information  to 
me.  Thanks.  Ed  Yocum, 
KGHL. 


Microwave  Relay 
System  Shown 


Transmitters  on  Bell  Labs  rooftop. 

A  MICROWAVE  radio  relay  sys- 
tem employing  the  pulse  position 
modulation  principle  and  capable 
of  transmitting  eight  telephone 
conversations,  the  same  number  of 
facsimile  transmissions  or  144  tele- 
graphic messages  simultaneously 
was  demonstrated  Wednesday  in 
New  York  by  engineers  of  the  Bell 
Telephone  Laboratories. 

Developed  for  military  use,  and 
actually  used  in  combat  in  both  the 
European  and  Pacific  theaters,  the 
system  is  now  being  tested  for 
peacetime  applications.  First  use 
will  probably  be  to  provide  tele- 
phone and  telegraph  links  between 
points  separated  by  water  or  be- 
tween mountain  peaks  where  wire 
line  installations  are  impractical. 
Passing  about  3,000  cycles,  system 
provides  good  voice  transmission 
and  could  be  used  for  relaying 
standard  radio  programs,  although 
this  use  is  not  presently  contem- 
plated, it  was  stated.  Band  width 
is  far  too  narrow  for  use  in  relay- 
ing either  FM  or  video  programs, 
but  the  telephone  company  is  al- 
ready working  on  a  radio  relay 
system  for  such  transmission  be- 
tween New  York  and  Boston,  under 
experimental  licenses  granted  it  by 
the  FCC. 

Similar  in  principle  to  the  pulse 
modulation  systems  recently  dem- 
onstrated by  Federal  Telephone  & 
Radio  Corp.  and  by  RCA  in  con- 


H-E-L-P! 

Announcers  needed  (3)  to 
bring  our  staff  to  peacetime 
strength.  We  don't  pay  off 
in  coca-cola  tops,  but  our 
minimum  is  not  based  on 
New  York.  If  you  are  experi- 
enced in  commercial  radio 
and  like  the  Southwest. 
Talent,  overtime  over  40 
hours,  future,  and  friendly 
operation.  Contact  Bob 
Watson,  KGNC,  Amarillo, 
Texas,  NBC  affiliate. 


RECRUITMENT  DRIVE 
OF  ARMY  UNDERWAY 

KICK-OFF  for  the  largest  peace- 
time recruiting  drive  by  the  Army 
occurred  Oct.  27  when  the  four 
networks  carried  announcements 
during  their  football  broadcasts. 
NBC  and  CBS  carried  messages  as 
a  public  service  due  to  their  policy 
of  not  selling  time  to  the  govern- 
ment. CBS's  Ted  Husing  gave  re- 
cruiting reminders  between  the 
halves  of  the  game  and  will  con- 
tinue to  do,  so  through  November. 
NBC's  Bill  Stern  carried  the  mes- 
sage during  the  preliminary  warm- 
up  show  and  will  continue  to  do 
same  during  November. 

Army  has  bought  sponsorship 
of  the  football  broadcasts  on 
American  and  Mutual  for  the 
month  of  November.  Plans  are  also 
scheduled  to  buy  52-week  available 
spot  announcements  and  station 
chain  breaks  on  every  station 
throughout  the  country.  Advertis- 
ing-campaign is  under  the  super- 
vision of  H.  L.  McClinton,  vice- 
president  in  charge  of  radio  for 
N.  W.  Ayer  &  Son,  Philadelphia, 
agency  handling  the  account. 


Executives  Luncheon 

RADIO  EXECUTIVES  CLUB  of 
New  York  held  its  semi-monthly 
luncheon  at  the  Hotel  Roosevelt  last 
Thursday,  dedicated  to  "Old  Timers 
Day."  Lowell  Thomas  acted  as  m.c. 
of  the  "Old  Timers"  such  as  Paul 
Whiteman,  Marion  Jordon,  Milton 
J.  Cross,  Ray  Knight,  H.  V.  Kalten- 
born,  Arthur  Godfrey,  etc. 


junction  with  Western  Union  Tele- 
graph Co.  [Broadcasting,  Oct.  1, 
Oct.  29],  the  Bell  Labs  relay  sys- 
tem is  based  on  the  sampling  pro- 
cedure, whereby  each  transmission 
is  divided  into  millionth-of-a-sec- 
ond  samples,  each  messages  being 
sampled  8,000  times  a  second.  All 
pulses  have  the  same  amplitude 
and  frequency  as  well  as  the  same 
duration,  measuring  the  amplitude 
of  the  speech  wave  from  instant  to 
instant  by  changing  their  position 
in  time.  Operating  at  frequencies 
in  the  neighborhood  of  5,000  mc, 
the  transmission  is  beamed  from 
and  received  by  parabolic  reflectors 
five  feet  in  diameter. 


WANTED 

Experienced  announcer  fa- 
miliar with  handling  own 
controls,  transcriptions,  news. 
Fine  future  for  competent 
man  whose  references  will  be 
checked.  This  is  a  permanent 
position.  Submit  full  material 
including  transcription.  Apply 

Ed  Yocum,  KGHL,  Bill- 
ings, Montana. 


November  5,  1945    •    Page  91 


People  \ 


At  Deadline ... 


REORGANIZATION  ARGUED; 
BYRD  PLAN  TO  PRESIDENT 

AS  SEN.  BYRD  (D-Va.),  chairman  of  Joint 
Committee  on  Reduction  of  Nonessential  Fed- 
eral Expenditures,  submitted  reorganization 
plan  to  streamline  Government  to  President 
Truman  late  last  week,  the  Senate  debated  the 
McCarran  Reorganization  Bill  (S-1120).  Ad- 
ministration forces  argued  for  amendments 
giving  President  authority  to  reorganize.  Mc- 
Carran Bill  would  exempt  FCC  and  12  other 
agencies. 

Sen.  Byrd  proposed  a  four-point  program: 
(1)  Place  all  executive  agencies  under  Cabinet 
control;  (2)  provide  uniformity  within  depart- 
mental organization;  (3)  effect  consolidation 
and  coordination  throughout  the  Government; 
(4)  recommend  additional  legislation,  termi- 
nating all  remaining  unnecessary  activities. 
He  would  exempt  certain  quasi-judicial  ad- 
ministrative agencies,  although  he  named 
none.  The  Senate  is  expected  to  pass  the  Mc- 
Carran Bill  in  amended  form  this  week.  The 
House  previously  passed  the  Manasco  Bill, 
which  differs  in  many  respects  from  the  Mc- 
Carran measure. 

TRUMAN  AT  GALLERY  FETE 

PRES.  TRUMAN  will  join  his  former  col- 
leagues in  Senate  Wednesday  afternoon  in 
dedicating  new  radio  room  in  Senate  Wing 
of  Capitol.  Invitations  to  all  senators,  signed 
by  Richard  Harkness,  president,  Radio  Cor- 
respondents Assn.,  announced  reception  from 
4-6,  in  conjunction  with  National  Radio  Week. 
Four-network  broadcast  is  possible. 

Closed  Circuit 

(Continued  from  page  k) 

Commissioner  Norman  S.  Case,  whom  Mr. 
Wills  succeeded,  be  named,  if  Mr.  Case  will 
accept  post.  President  Truman  reported,  how- 
ever, to  have  other  ideas. 

ANOTHER  father-son  radio  combination  of 
national  significance  is  seen  in  application  of 
Edward  F.  Prichard,  father  of  brilliant  ex- 
brain  truster,  Bob  Prichard,  for  a  250-watter 
on  1300  kc  in  Lexington,  Ky.  Applicant  is 
Kentucky  Broadcasting  Co. 
WALT  DISNEY  must  have  more  than  Mickey 
Mousish  interest  in  television.  He  has  retained 
Morris  Ernst,  famed  New  York  liberal  at- 
torney, to  handle  his  radio  affairs. 
ADD  EXPANSION  Field  Enterprises  Inc.: 
James  L.  Middlebrooks,  for  four  years  on  ac- 
tive duty  in  Navy  as  lieutenant  commander, 
specializing  in  radio-radar,  joins  Field  Chi- 
cago headquarters  staff  as  technical  super- 
visor. Chief  construction  engineer  for  CBS  for 
six  years,  he  designed  and  installed  most  CBS 
O  &  0  stations. 

THERE'S  "Big  Six"  at  NAB,  though  its 
status  is  simply  advisory  and  possibly  tem- 
porary. President  Justin  Miller,  upon  assum- 
ing office,  named  advisory  committee;  not  an 
executive  group,  it  includes  board  members  in 
or  near  Washington  who  can  counsel  with  him 
in  hurry.  They  are:  T.  A.  M.  Craven,  WOL- 
Cowles  Washington;  Clair  R.  McCollough, 
Mason  Dixon  Radio  Group,  Lancaster,  Pa.; 
Paul  W.  Morency,  WTIC  Hartford;  Dr.  Frank 
Stanton,  CBS  New  York;  F.  M.  Russell,  NBC 
Washington. 


JUDGE  MILLER  ASKS  MEMBERS 
FOR  IDEAS  ON  NAB  SERVICE 

WRITING  to  NAB  members,  President  Justin 
Miller  has  asked  views  on  services  and  activi- 
ties of  the  association  as  part  of  process  of 
learning  intimately  all  sides  of  industry  prob- 
lems. The  letter  asks:  What  services,  which 
NAB  is  now  performing  for  you,  do  you  value 
most  highly?  What  services,  which  NAB  is  now 
performing  for  you,  should  be  done  better? 
What  should  NAB  do  for  you  which  it  is  not 
doing  at  the  present  time? 

"You  will  understand  that  as  a  judge  I  be- 
came well  accustomed  to  hearing  both  sides  of 
contested  cases,"  he  wrote.  "Please  do  not  hesi- 
tate, therefore,  to  tell  me  frankly  and  fully 
just  what  you  think,  in  answer  to  each  ques- 
tion submitted." 

ARMY  HONORS  BROADCASTERS; 
MILLER  PLEDGES  COOPERATION 

U.  S.  ARMY  paid  respects  to  broadcasting 
industry  as  medium  of  information,  weapon  of 
psychological  warfare  and  builder  of  troop 
morale  in  Army  'Hour  on  NBC  yesterday, 
4-4:30  p.m.  Program  brought  pickups  from 
distant  points  showing  effectiveness  of  broad- 
cast technique  adapted  by  Army  for  war  pur- 
poses. Judge  Justin  Miller,  NAB  president, 
reaffirmed  pledge  of  broadcasting  industry  to 
cooperate  with  all  Government  agencies  in  pro- 
tecting and  reaching  and  disseminating  demo- 
cratic principles  everywhere. 

ANGLO-U.  S.  CONFERENCE 
PROCEEDINGS  DRAWN 

AGENDA  of  British-U.  S.  informal  telecom- 
munications conference  in  Bermuda  Nov.  19 
includes  discussion  of:  British  and  U.  S.  cables 
and  arrangements  for  improvements;  rates 
problems;  technical  improvements  in  cables  and 
radio  communications;  continuance  of  direct 
circuits  obtained  for  duration  and  six  months 
after  and  establishment  of  new  ones  for  radio- 
telegraph and  telephone;  monopolies,  under- 
taking- of  both  Governments  not  to  support 
their  own  companies  exclusively.  Several  off- 
agenda  informal  discussions  may  take  place, 
particularly  over  all  spectrum  allocations  and 
British  proposal  for  aviation  radar  markers 
in  200-225-mc  band. 

APPLICATIONS  for  FM  stations  announced 
Friday  by  FCC  include  Book-of-the-Month 
Club,  New  York;  Dual  Engineering  Co.,  Chi- 
cago; and  J.  W.  Woodruff,  Atlanta  (WGPC 
Albany,  Ga.,  WRBL  Columbus,  Ga.). 


TRUMAN'S  HOOPER 

PRESIDENT  Truman's  Hooper  rating 
of  43.8  on  labor  address  Tuesday  night 
represented  30,820,000  adult  listeners  and 
98.4%  of  sets  in  use.  Late  President 
Roosevelt  still  holds  all-time  record.  He 
rated  79.0  on  war  message  night  of  Dec. 
9,  1941,  Mr.  Truman  broke  all  daytime 
records  with  64.1  rating  for  VE-Day 
announcement  at  9  a.m.  May  8.  He  rated 
54.1  on  broadcast  from  Berlin  Aug.  9. 


WILLETT  M.  KEMPTON  takes  office  Nov.  5 
as  chief  of  Radio  Section,  Dept.  of  Interior 
[Closed  Circuit,  Oct.  29].  He  replaces  Shan- 
non Allen  who  has  opened  radio  production 
offices  in  New  York  and  Washington.  Mr, 
Kempton  was  deputy  chief  of  OWI's  Domestic 
Radio  Bureau,  and  UNCIO  radio  relations 
officer. 

HAROLD  W.  KENT,  in  charge  of  universal 
military  training,  Special  Planning  Division, 
War  Dept.  Special  Staff,  now  Col.  Kent,  having 
won  eagles  last  week.  On  Feb.  1  he  returns  to 
civilian  post,  radio  director,  Chicago  schools. 

LES  QUAILEY,  for  10  years  sports  specialist 
with  N.  W.  Ayer  &  Son,  Philadelphia,  in 
charge  of  radio  and  field  work  on  Atlantic 
Refining  Co.  sportscasts,  resigns  Dec.  3  |o 
become  director,  Scholastic  Relations  Bureau, 
Scholastic  Sports  Institute,  New  York. 

BOB  WOOD,  discharged  wounded  veteran  and 
former  head  of  WOR  New  York  western  sales 
office,  is  station's  new  commercial  program 
sales  director. 

GEORGE  J.  PODEYN,  general  manager  of 
WHJB  Greensburg,  Pa.,  recuperating  from 
auto  accident  in  which  he  broke  knee-caps. 

PAUL  SCHEFFELS,  American,  promoted  to 
manager  of  net's  New  York  newsroom. 

PORTER  SEES  FM  GROWTH 

CHAIRMAN  Paul  Porter  of  FCC  predicted 
Friday  night  that  applications  for  new  FM 
stations  will  soon  equal  number  of  standard 
stations  and  that  2,000  to  3,000  FM  outlets 
may  be  in  operation  within  next  five  years.  In 
transcribed  address  over  WRVA  Richmond  on 
occasion  of  its  20th  birthday,  Mr.  Porter  said 
that  technical  developments  during  war  will 
be  evidenced  in  postwar  television.  With  fac- 
simile, he  added,  "it  is  apparently  only  a  ques- 
tion of  time  before  radio  will  bring  us  a  daily 
newspaper,  complete  with  photographs  and 
comic  strips." 

FM  BAN  NOT  EXTENDED 

PETRILLO  demands  for  employment  of  dou- 
ble the  number  of  musicians  used  on  a  pro- 
gram whenever  that  program  is  broadcast 
simultaneously  by  AM  and  FM  stations  had 
not  been  extended  past  the  networks  Friday, 
though  operators  of  FM  as  well  as  AM  sta- 
tions had  been  braced  for  the  blow  all  week. 

AMERICAN  GROWS  UP 

AMERICAN  BROADCASTING  CO.  had  gross 
billing  of  $29,251,786  for  first  nine  months  of  1 
1945,  increase  of  1.1%  over  same  period  of 
1944.  Food  and  beverage  led  with  $9,192,990. 
Spot  sales  placement  was  $350,000  worth  in 
new  business  on  five  stations  it  represents, 
up  22.5%. 

BRECHNER  HEADS  VA  SERVICE 

BROADCASTS  designed  to  help  war  veteran 
and  his  family  keep  posted  on  benefits  offered 
under  GI  Bill  of  Rights  and  other  legislation 
is  objective  of  newly-created  Radio  Service  of 
Veterans'  Administration,  Office  of  Public 
Relations,  Washington.  Lt.  Joseph  L.  Brechner, 
formerly  AAF  Office  of  Radio  Production  and 
Radio  Branch,  War  Dept.  Bureau  of  Public 
Relations,  now  out  of  service,  is  director  of  VA  i 
Radio  Service.  He  plans  to  name  regional  man- 
agers throughout  country  to  assist  local  sta- 
tions with  veterans'  programs.  Services  will 
include  fact  sheets,  prepared  scripts,  tran- 
scriptions. 


Page  92    •    November  5,  1945 


BROADCASTING    •    Broadcast  Advertising 


•    ADVERTISING    MUST    PACE  PROGRESS 


Diogenes  must  have  smiled  when,  in  1911,  farsighted 
advertising  men  endorsed  the  Model  Statute  framed  by 
Printers'  Ink.  Subsequently  adopted  by  25  states,  this 
Statute  led  to  the  establishment  of  Better  Business 
Bureaus  throughout  the  country,  and  pioneered  censor- 
ship from  within  the  advertising  business.  More  than 
this,  by  making  Truth  a  selling  standard,  public  confi- 
dence in  advertising  was  established,  and  the  upgrading 
of  advertised  products  stimulated. 


In  the 

DISTRIBUTION  DECADE 

Advertising  Must  Continue  To  Inspire  Confidence! 


Advertising  has  a  man-sized  job  to  do  in  the  Distribution 
Decade!  In  order  to  prevent  an  economic  depression, 
our  nation  must  consume  at  least  40%  more  than  in  the 
prewar  era. 

Money,  manufacturing  facilities,  manpower  and  mate- 
rials will  be  abundant.  With  Advertising  functioning  at 
its  unhampered  best,  the  big  task  of  rapid,  efficient,  eco- 


nomical distribution  can  he  done!  But  in  the  doing, 
Advertising  must  zealously  guard  its  established  stand- 
ards of  integrity,  for  to  be  effective,  Advertising  must 
inspire  confidence! 

At  The  Nation's  Station,  we  will  be  striving  to  elevate 
still  further  in  the  Distribution  Decade,  those  high  stand- 
ards of  honesty  in  advertising  long  advocated  by  WLW. 


WLW 

DIVISION  OF  THE  CROSIEY  CORPORATION 


THE    NATION'S    MOST    M  E  R  C  H  A  N  D  I  S  E  -  A  B  L  E  STATION 


RCA  Laboratories -Center  of  Radio  and  Electronic  Research 


RCA  Laboratories  at  Princeton,  N.  J.,  are  far 
more  than  one  of  the  most  modern  and  best- 
equipped  laboratories  ever  built.  It  is  a  commu- 
nity of  scientists,  research  men  and  technicians 
—  each  a  top  man  in  his  field— each  working  with 
the  other  — contributing  wherever  and  whenever 
his  specialized  knowledge  will  help. 

It  is  a  "university  of  ideas"— where  visions 
are  graduated  as  practical  realities  .  .  .  where 
human  wants  are  fulfilled  through  the  creation 
of  new  products  and  processes,  new  services 
and  markets. 

It  is  a  birthplace  of  scientific,  industrial  and 
social  progress  for  the  entire  nation. 


It  is  the  reason  why  anything  bearing  the  letters 
"RCA"—  from  a  radio  tube  to  your  television  re- 
ceivers of  tomorrow— is  one  of  the  finest  instru- 
ments of  its  kind  that  science  has  yet  achieved. 

For  just  as  the  RCA  electron  tube,  television 
receiver,  radio,  or  the  Victrola,  is  stamped  by 
the  RCA  trade  mark,  so  does  the  product  itself 
bear  a  stamp  of  experience  and  research  that 
gives  RCA  pre-eminence  in  the  field  of  radio 
and  electronics. 

Radio  Corporation  of  America,  RCA  Ruild- 
ing,  Radio  City,  New  York  20.  Listen  to  The 
RCA  Show,  Sundays,  4:30  P.  M.,  Eastern  Time, 
over  the  NBC  Network. 


PIONEERING 

Scientists  and  research  men  who 
work  in  RCA  Laboratories  made 
many  vital  contributions  in  help- 
ing to  win  the  war  through  appli- 
cation of  radio,  electronic,  radar 
and  television  techniques.  Their 
skills  now  are  devoted  to  peace- 
time applications  of  these  sciences. 

At  RCA  Laboratories  the  elec- 
tron microscope,  radar,  all-elec- 
tronic television  (featuring  the  pro- 
jection system  for  the  home)  and 
many  other  new  instruments  of 
radio,  including  hundreds  of  new 
electron  tubes,  were  developed  to 
improve  and  to  extend  the  serv- 
ices of  radio  around  the  world. 


RADIO  CORPORATION  of  AMERICA 


The  Weeklv 


met  15  CINtS 


Newsm 


f  Radio 


WLEE'S 

RECORD-BREAKING 
3  WEEKS! 


ADD  ANOTHER 


3844 


FARM  SERVICE 


TO  THE  RECORD 
OF  WLS! 


This  time  it's  Fire  Prevention  Week.  But  day  in,  day  out,  it's 
a  never-ending  flow  of  service  from  WLS  to  the  farm  people 
of  the  Middle  West— Service  that  is  recognized  by  state 
leaders  as  constant  and  effective. 

In  cooperation  with  Fire  Prevention  Week,  WLS  arranged  a 
remote  broadcast  of  "Dinnerbell"  at  Macomb,  Illinois;  arranged 
for  the  State  Fire  Marshal  and  a  dozen  rural  fire  chiefs  to  par- 
ticipate; conducted  demonstrations  in  fighting  fire;  broadcast  a 
15-minute  lesson  in  fire  prevention  over  "School  Time"  to  30,000 
classrooms;  all  in  addition  to  frequent  spot  announcements. 

This  kind  of  rural  service  is  why  WLS  holds  the  $500  Gold  Medal 
from  the  National  Board  of  Fire  Underwriters,  for  outstanding 
radio  service  in  fire  prevention.  And  this  kind  of  service  is  just  one 
in  the  continuous  series  that  has  made  WLS  an  outstanding  con- 
tributor to  richer,  fuller,  rural  living  in  Midwest  America. 


-John  H.  Craig, 
Illinois  State  Fire  Marshal. 


8  90  KILOCYCLES 
50,000  WATTS 
AMERICAN  AFFILIATE 


REPRESENTED  BY 

John  Blair  &  Company 


MANAGEMENT  AFFILIATED  WITH  KOY,  PHOENIX,  AND  THE  ARIZONA  NETWORK,  KOY  PHOENIX  *  KTUC  TUCSON  *  KSUN  BISBEE-LOWEll-DOUGLAS 


Listeners  in  the  Philadelphia  area  will  have  seats 
well  up  front  for  the  war-guilt  trials  of  Nazi  leaders 
at  Nuremberg.  WPEN  will  keep  them  in  touch  with 
day-by-day  progress  of  the  trials  through  exclu- 
sive broadcasts  by  Carl  W.  McCardle,  diplomatic 
correspondent  of  The  Evening  Bulletin,  largest 
evening  newspaper  in  America. 

McCardle's  clear-cut  analysis  of  diplomatic 
moves  has  given  thousands  of  Philadelphians  a 
better  grasp  of  many  world  events — the  history- 


making  conferences  at  Ottawa,  Dumbarton  Oaks, 
Bretton  Woods  and  San  Francisco.  He  stopped  over 
in  London  on  his  way  to  Nuremberg  to  cover  the 
meeting  of  the  Big  Five  foreign  ministers. 

The  exclusive  broadcasts  by  McCardle  are  typi- 
cal of  the  timely  and  interesting  programs  intro- 
duced by  WPEN  since  ownership  and  operation 
of  this  independent  station  were  assumed  by 
The  Bulletin.  Every  one  is  selected  for  its  special 
appeal  to  Philadelphia  listeners. 


950 


PEN..  .  the  Station 
for  Philadelphians 

And  WPEN-FM-a  PLUS  value 


NATIONAL  REPRESENTATIVES 

HEADLEY-REED  COMPANY 


New  York  •  Chicago  •  Detroit 
San  Francisco    •    Los  Angeles 


ublished  every  Monday,  53rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc.,   870   National   Press  Building,   Washington   4,  D.  C. 
Entered  as  second  class  matter  March   14,   1933,   at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCASTING,  at  deadline 


Closed  Circuit 


NEW  DAY  is  imminent  in  advertising  indus- 
try if  self-cleansing  project  now  in  works  be- 
comes living  institution.  Top  men  in  all  branch- 
es of  field — media,  agency  and  advertiser — are 
working  out  plan  for  voluntary  regulation.  Idea 
is  for  advertisers  themselves  to  form  discipli- 
nary agency  to  tell  offenders  how  they  injure 
themselves  and  all  others  by  shoddy  copy  and 
format. 

ANYTIME  now  there  may  be  an  expression 
from  FCC  on  channel  numbering  system  to 
cover  FM,  making  for  ease  of  listener  dialing. 
Best  guess  is  that  three-digit  system  will  be 
used,  probably  to  start  at  200  so  that  all  sta- 
tions will  get  comparatively  even  break  on 
dials  and  (more  important  technically)  so  that 
band  can  go  either  down  or  up  without  break- 
ing numerical  continuity  (see  story  page  18). 

DELAY  in  promulgation  of  final  television 
allocations  and  accompanying  rules  appears  to 
stem  from  bugs  in  proposed  directional  sys- 
tem to  allow  additional  channels  advanced  by 
Television  Broadcasters  Assn.  at  recent  public 
hearings  [Broadcasting,  Oct.  15].  Technical 
difficulties  which  would  result  in  effect  in  nar- 
rowing of  band  appear  biggest  obstacle  and 
seme  modification  of  TBA  plan  as  against  origi- 
nal FCC  allocation  may  be  evolved. 

REORGANIZATION  is  underway  at  NAB.  In 
few  days,  it  will  be  announced  Willard  Egolf, 
director  of  public  relations,  is  leaving  to  set 
up  own  law  practice  in  Washington.  He  is 
member  of  Oklahoma  bar.  Howard  Frazier,  di- 
rector of  engineering,  long  has  contemplated 
opening  own  technical  practice  in  capital,  now 
will  do  so.  Barry  Rumple,  who  replaced  Paul 
F.  Peter  as  director  of  research  when  latter 
joined  BMB  New  York,  returns  to  his  old  job 
at  NBC  in  New  York — mostly  because  he  can't 
find  place  to  live  in  Washington.  Mr.  Peter 
would  like  to  come  back  to  NAB  because  he 
can't  find  place  to  live  in  New  York.  Presi- 
dent Justin  Miller  leaning  heavily  on  A.  D. 
(Jess)  Willard  and  C.  E.  (Bee)  Arney  Jr.  in 
rebuilding  administrative  structure. 

ARMED  FORCES  Radio  Service  New  York 
office  scheduled  to  be  closed  Jan.  1,  leaving  only 
West  Coast  office  operating.  Reason:  No  fur- 
ther need  for  service  broadcasts  to  Iceland, 
Greenland,  Europe  and  Africa. 

WLW  Cincinnati  reported  considering  moving 
all  news  operations  to  Washington,  except  one 
newscast,  Sohio  Reporter.  Plan  now  being 
mulled  includes  transferring  virtually  entire 
news  staff  to  capital  and  installation  of  special 
lines.  WLW  now  pipes  broadcasts  from  Wash- 
ington through  NBC  facilities. 

OPA  has  set  manufacturers  boiling.  OPA  has 
quietly  given  increased  factors  to  parts  manu- 
facturers individually  on  grounds  that  certain 
parts  are  "new  models",  but  is  letting  set  fac- 
tors stand.  OPA  refuses  to  release  individual 
increase  factors,  contending  such  information 
is  "confidential".  Set  makers  planning  protest 
(Continued  on  uuge  102) 


comma 

Nov.  12-13:  Annual  IRE-RMA  Conference, 
Sheraton  Hotel,  Rochester,  N.  Y.;  RMA 
continues  sessions  Nov.  14. 

Nov.  16:  Illinois  Radio  News  Clinic,  Abraham 
Lincoln  Hotel,  Springfield,  III. 

Nov.  18-20:  Assn.  of  National  Advertisers, 
Hotel  Pennsylvania,  N.  Y. 

Nov.  21:  British-U.  S.  Telecommunications 
Conference,  Bermuda. 

Nov.  26-30:  NAB  Sales  Mgrs.  Exec.  Com., 
Roosevelt  Hotel,  N.  Y. 


Bulletins 

TWO  new  standard  stations  to  operate  on  1490 
kc  with  250  w  power  were  authorized  by  FCC 
Friday  for  Central  Broadcasting  Co.,  Johns- 
town, Pa.,  and  Airplane  &  Marine  Instruments 
Inc.,  Clearfield,  Pa. 

PRIME  MINISTER  Clement  Attlee  of  Great 
Britain  will  address  joint  session  of  Congress 
Tuesday  (Nov.  13)  at  12:30  p.m.  His  address 
will  be  carried  by  all  major  networks.  He  will 
address  a  radio-press  luncheon  sponsored  by 
the  Overseas  Writers  at  Washington's  Hotel 
Statler  on  Wednesday. 


CLAIMS  by  Zenith  Radio  Corp.  that  FM 
would  be  "hopelessly  crippled"  if  left  in  100 
mc  band  exclusively  are  not  sound,  FCC  de- 
clared Friday  in  releasing  results  of  tests  in 
high  and  low  bands,  by  its  engineering  lab- 
oratory. 

Commission  said  studies  show  "exact  op- 
posite" of  Zenith  contentions  that  FM  opera- 
tion in  higher  band  requires  substantially 
more  power.  Zenith  advised  receiver  manufac- 
turers Thursday  that  two-month  test  of  trans- 
missions from  Milwaukee  to  Deerfield,  111.,  76 
airline  miles,  indicated  it  would  require  49 
times  the  power  to  receive  same  signal 
strength  from  91  mc  as  from  45.5  mc. 

Reporting  on  measurements  in  Washington, 
D.  C,  from  Laurel,  Md.  laboratory,  20  miles 
away,  Commission  stated  "negligible  differ- 
ence" in  signal  strength  was  observed 
though  low  band  station  had  advantage  of 
higher  antenna.  If  antennas  were  same  height 
the  high  band  station  would  have  higher 
strength,  in  opinion  of  FCC  engineers. 

Commission  recognized  that  neither  its  own 
nor  Zenith  tests  are  conclusive  on  question  of 
power  and  that  further  experiments  may  show 
need  of  higher  power  in  high  band.  "How- 
ever," it  declared,  "there  is  no  warrant  for 


BROKER  ON  TWO  •  Hornblower  &  Weeks.1 
New  York  (investment  house),  has  started  live] 
broadcasts  of  financial  news,  featuring  Dow-| 
Jones  market  quotations  of  60  stocks,  five|i 
weekly  for  five-minute  periods  on  WPRO 
Providence.  Same  program  starts  Nov.  19  on 
WCAU  Philadelphia.  Agency,  Abbott  Kimball 
Co.,  New  York. 

PARKER  LIPSTICK  CAMPAIGN  •  Parker 
Bouldin  Co.,  St.  Paul  (Priscilla  Parker  dual' 
purpose  lipstick)  sponsoring  announcements! 
several  times  weekly  on  WHN  New  York  and 
20  midwest  stations.  Agency,  A.  W.  Lewin  Co., 
New  York. 

SERUTAN  REVISION  •  Serutan  Co.,  New 
York,  on  Nov.  11  moved  A.  L.  Alexander's 
Mediation  Board  on  64  Mutual  stations  Sun-; 
days  from  8:15-8:45  p.m.  to  8-8:30  p.m. 
Agency,  Grant  Adv.,  N.  Y. 

CONTINENTAL  EXPANDS  •  Continental 
Oil  Co.,  Ponca  City,  Okla.,  enlarging  spot  cam- 
paign in  Midwest,  Southwest,  Rocky  Mountain 
area  and  territory  south  of  Baltimore.  Agency, 
Geyer,  Cornell  &  Newell,  N.  Y. 

BRIEFS  HELP  SERVICEMEN 

PUBLICATION  of  110  occupational  briefs  to 
provide  servicemen  with  educational  and  voca-j, 
tional  information  to  help  them  make  read- 1 
justments  to  civilian  life  announced  by  War' 
Dept.  Briefs  designed  to  answer  servicemen's  I 
questions  and  cover  variety  of  occupations 
including  advertising,  electrical  engineering 
(electronics  and  radio),  reporting  and  editing, 
writing,  etc.  They're  equally  applicable  to  all 
branches  of  service. 


any  such  conclusion  on  basis  of  limited  data 
now  available." 

FCC  tests  show  conclusions  drawn  from 
Zenith  tests  are  not  sound  and  discuss  only  one 
phase  of  problem,  namely,  power,  which  can 
be  greatly  reduced  if  antenna  structures  are 
designed  for  high  gain  and  placed  at  high 
locations.  For  example,  said  FCC,  a  New  York 
station  whose  antenna  is  at  top  of  the  Empire 
State  Bldg.  need  only  use  1.6  kw  power  to 
render  service  comparable  to  that  of  20  kw 
transmitter  feeding  500  ft.  antenna. 

Commission  reiterated  that  reason  for  mov- 
ing FM  to  high  band  was  to  minimize  sky  wave 
interference.  Important  point,  it  asserted,  is 
that  no  Sporadic  E  interference  of  type  found 
in  old  band  has  been  observed  in  new  FM 
band.  This  will  benefit  listeners,  particularly 
in  rural  areas,  it  said. 

A  paper  on  findings  of  the  Zenith  test  was 
scheduled  for  presentation  today  (Monday)  at 
the  annual  meeting  of  the  Institute  of  Radic 
Engineers  and  the  Radio  Mfrs.  Assn.  M 
Rochester.  Dr.  Kenneth  A.  Norton,  whose  pre- 
diction on  propagation  induced  the  shift  of 
FM  to  the  higher  band,  was  invited  to  attend 
IRE  members  have  challenged  the  Norton 
conclusions. 


Zenith  Claims  of  Crippled'  FM  Denied 


Page  4    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


ADVERTI 


WWSW  rates  public  service  ahead  of 
dollar  volume*. 


»  ,  .    A  balance  that  favors 
public  service  more  than  any 
other  250-watt  station  in 
the  country. 

.  .  .  Operating  on  a  24-hour 
basis,  WWSW  schedules 
more  time  for  'serving  peoples' 
interests. 

.  .  .  WWSW  is  -public 
service  conscious  because  only 
by  serving  the  public  can  a 
station  be  useful  to  its 
community. 


SW 


Some  WWSW  Public 
Service  Programs-— 

Junior  Town  Meeting 
Let's  Explore  Music 
OPA  Round  Table 
Major  League  Baseball 
Radio  News  Reel 
Composer's  Clinic 
Football  Games 
Meet  Your  Neighbor 
Foreign  Policy  Ass'n. 
National  Achievement 
Club 

Professional  Hockey 
Basketball,  Golf 
Something  About  a  Soldier 
Golden  Hour 
Deshon  Hospital  Diary 
Masterworks  in  Music 


WWSW,  INC— PITTSBURGH,  PA. 

Represented  by  Forjoe  and  Company 


WE  HEAR  YOU  RS  USING 
BOTH  KOIL  AND  K¥On 
IN  NEBRASKA? 

THAT'S  RIGHT!  THEY  COVER  AL 
OF  METROPOLITAN  NEBRASKA 
-AND  ON  A  LOW  COMBINATION 
RATE! 


WE  WISH  TO  POINT 
OUT  THAT . . . 


1 


ALMOST  HALF  OF  NEBRASKA'S  BUYING  POWER  IS 
CONCENTRATED  IN  THE  OMAHA  and  LINCOLN  AREAS! 

The  people  who  live  under  the  towers  of  KOIL 
and  KFOR  spend  43%  of  Nebraska's  buying 
income.  This  is  Nebraska's  metropolitan  market. 
You  get  direct,  complete  coverage  —  plus  a  rate 
discount  —  by  using  this  vital  combination  of 
stations.  Both  are  basic  stations  of  The  Amer- 
ican Broadcasting  Company. 

AMERICAN 

NETWORK 

KOIL  -  KFOR 

OMAHA  LINCOLN 

5000  WATTS— 1290  KILOCYCLES         •  250  WATTS — 1240  KILOCYCLES 

Represented  by  Edward  Petry  &  Co..  Inc. 


BROAHiiSTING 


Published  Weekly  by  Broadcasting  Publications,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  D.  C.  Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  J.  Leonard  Reinsch   10 

Consent  Method  to  Get  Major  Test   15 

Arney  Announces   NAB  Meetings   15 

Taylor  to  Buy  Wichita  Outlet   15 

Truman  Opens   Radio  News  Gallery   16 

Porter  Invites  Facts  on  Applicants   16 

Annual   Radio   Week    Proposed  •  17 

American  System   Praised  at  Luncheon   17 

Many  FM   Permits   by  Jan.   1    Seen   18 

Miles  Becomes  FCC  Frequency  Service  Chief  18 

Nets  Oppose  Law  to  Define  Newscasts   20 

N.  M.  Tax  Case  to  Be  Argued  Nov.  19   20 

WTAM  Gadgets  Effective   27 

FM  Dept.  Seeks  Changes   27 

Petrillo  Stand  Holds  Back  FM  Sets   38 

New    Receivers   Pictured   39 

U.  S.  Stations  Employ  6,628  Technicians   45 

CBS  Proud  of  Chicago  Serial   48 

SHAEF   Radio   Drive  Against  Germany   60 

Jax  Beer  Uses  Sportscasts   64 


DEPARTMENTS 


Agencies  62 

Allied  Arts  78 

Commercial  66 

Editorial   54 

FCC  Actions  96 

Management  50 

News  67 

Our  Respects  To  54 


Production   70 

Programs   80 

Promotion   82 

Sellers  of  Sales   10 

Service  Front   28 

Sponsors   74 

Technical   96 

Sid  Hix   16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 

Art  King,  Managing  Editor;  J.  Frank  Beatty. 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 

Jackson,  Marie  Woodward. 


BUSINESS 

MAURY  LONG,  Business  Manager 

Bob  Breslau,  Adv.  Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter. 

AUDITING:  B.  T.  Taishoff,  Catherine  Steele. 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 
Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  6-8355 
EDITORIAL :  Bruce  Robertson,  New  York 
Florence  Small,  Dorothy  Macarow,  Doris  Gooeh. 
ADVERTISING:   S.  J.   Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4116 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.  Gladstone  7363 
David  Glickman,   Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 


Copyright  19iB  by  Broadcasting  Publications  Inc. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COPY 


Page  6    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertisin 


BETSY  ROSS  HOUSE 


yoe 


OF 


Wf'L 


It  is  only  natural  that  advertisers  and 
agencies  who  know  "The  Philadelphia  Radio 
Story"  intuitively  link  the  city's  Landmarks 
of  Liberty  with  WFIL. 

For  WFIL  is  just  as  much  a  part  of 
"The  Birthplace  of  the  Nation,"  portraying 
its  kaleidoscopic  life  in  kilocycle  pattern. 

In  one  recent  week,  WFIL's  public 
service  programming  aired  the  views  of  such 
important  people  in  this  city  as  General 
Jonathan  Wainwright;  Congresswoman  Helen 
G.  Douglas;  Frank  Sinatra;  Bruce  Thomas; 
William  L.  Batt,  president  of  SKF  Industries; 


Lee  Hill  of  McGraw-Hill;  Dr.  Merrill  Bush 
of  Temple  Univ. ;  and  Mayor  Bernard  Samuel. 

"For  outstanding  public  service  to  Phila- 
delphians"  WFIL  w,as  honored  the  same  week 
by  the  City  Business  Club's  Award — the  first 
time  any  local  station  has  received  this  dis- 
tinction. 

Philadelphians  are  well  aware  of  WFIL's 
keen  and  informative  public  service  program- 
ming. Perhaps  that  is  one  reason  why  more 
and  more  radio  homes  keep  tuned  to  the 
station  that  is  serving  the  people  in  their 
best  interests. 


WFIL 


560  KC 


PHILADELPHIA 


and 


Represented  Nationally 
by  THE  KATZ  AGENCY 


think  you  know  Washington 


Chances  are,  you  don't.  The  nationally  popu- 
lar guessing-game— "What's  going  to  happen 
to  Washington  now  the  war's  over?"— has 
provoked  a  swarm  of  lop-sided  ideas  about 
the  nation's  capital. 

As  a  leading  member  of  this  important 
community,  WTOP  has  just  completed  its 
third  annual  Washington  market  study  to  sift 
fact  from  rumor . . .  and  come  up  with  some 
mighty  pertinent  findings.  Like  these: 

Washington's  size  will  increase  rather 
than  dwindle.  The  country's  steadiest 
population  curve  is  expected  to  keep  right 
on  climbing— from  today's  1,250,000  to 
an  estimated  minimum  of  1,380,000 
people  in  1950.+ 

Washington  won't  be  paralyzed  by  fed- 
eral payroll  slashes.  Contrary  to  popular 
belief,  less  than  10%  of  all  Uncle  Sam's 
employees  work  in  the  capital  — and 
those  who  do  make  up  less  than  half  of 


WASHINGTON'S  mk 
50.000  Watt  Station 


Washington's  total  labor  market,  even 
during  the  wartime  period.* 

Washington  is  not  a  "war-exhausted" 
market.  Capital  area  families  have  a 
large  War  Bond  and  bank  account  nest 
egg  earmarked  for  34,000  new  homes, 
41,000  new  refrigerators,  53,000  new 
washing  machines,  56,000  new  radios. + 

Washington  gives  every  promise  of  stay- 
ing far  ahead  in  its  ratio  of  population 
to  purchasing  power.  Although  ninth  in 
population  among  all  U.  S.  cities,  during 
1945  it  ranked  fifth  in  retail  drug  sales, 
sixth  in  retail  food  sales,  and  sixth  in 
total  retail  sales.* 

This  is  the  top  quality  market  that  WTOP, 
Washington's  only  50,000-watt  station, 
reaches.  How  well  it  sells  the  responsive  aud- 
ience within  its  primary  listening  area  is 
amply  indicated  by  the  way  advertisers,  for 
ten  years,  have  spent  more  dollars  on  WTOP 
than  on  any  other  Washington  station. 

For  first  chance  at  a  WTOP  availability 
in  this  vital  market,  see  us  or  Radio  Sales. 


^Opinion  Research  Inc.,  Survey  (Oct.-Nov.,  1944) 
*U.S.  Government  Report  of  Employment  (May,  1945) 
*Sales  Management,  "Survey  of  Buying  Power" 
(May,  1945)  , 


REPRESENTED   BY  RADIO   SALES,  THE  SPOT   BROADCASTING    DIVISION   OF  CBS 


15  minutes 

a  day 
for  2  years 


Not  a  week  in  the  last  two 
years  that  Kopy  Kat  Women's 
Wear  Shop  hasn't  been  on 
WWDC. 

And,  as  merchants,  they 
grew. 

They  started  out  with  one 
store  .  .  .  later  they  opened  a 
second  .  .  .  and  within  the 
two-year  period  on  WWDC 
opened  their  third  store! 

That's  just  another  ex- 
ample of  the  retail  response 
that  local  merchants  get  from 
WWDC  listeners. 

If  you  have  a  sales  job  to 
do  in  Washington,  D.  C. — 
put  it  at  1450  on  the  radio 
dial. 

WWDC 

the  big  sales  result 
station  in  Washington,  D.  C. 


My  Impression  of  Europe 

(Ninth  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 
By  J.  LEONARD  REINSCH 
Managing  Director,  WSB  WIOD  WHIO 
Radio  Adviser  to  President  Truman 

AMERICAN  radio  and  radio 
broadcasting  in  Europe  have 
one  thing  in  common.  Both 
use  transmitters  which  emit 
signals  which  in  turn  are  picked  up 
on  receivers.  There  the  analogy 
ceases.  The  European  nations  got 
the  radio  idea  originally  from  the 
U.S.A.  But  they  haven't  improved 
on  it. 

A  four  weeks'  tour  of  Europe 
will  not  make  you  an  expert  on  in- 
ternational affairs,  regardless  of 
how  intensive  the  itinerary  or  un- 
der what  auspices  you  travel.  But, 
if  you  are  an  American  broad- 
caster with  a  reasonable  concep- 
tion of  your  responsibility  as  a 
public  servant  and  a  fairly  accu- 
rate understanding  of  what  consti- 
tutes "public  interest,  convenience 
and  necessity",  a  brief  glance  at 
the  conditions  and  situations  in 
Europe  will  bring  into  sharp 
cameo  some  of  the  critical  problems 
ahead  of  us.  Such  a  glance  as  we 
had  makes  us  consciously  proud  of 
the  American  system  of  broadcast- 
ing, though  we  are  considerably 
humbled  by  the  clear  conviction 
that  radio  broadcasting — the  world 


Mr.  Reinsch 

over — must  bear  a  tremendous  and 
adult  responsibility  in  the  crisis 
months  ahead.  To  which  is  added 
knowledge  that  this  responsibility 
will  be  augmented  in  the  occupa- 
tion years  ahead  of  us,  simply  be- 
cause of  the  awesome  task  of  re- 
habilitation and  re-education. 

American   radio   programs  are 
definitely  ahead  of  the  best  that 
(Continued  on  page  85) 


Sellers  of  Sales 


Represented  nationally  by 

WEED  &  COMPANY 


BEAUTEOUS,  brown- eyed 
Betty  Ruth  Bruns  is  a 
talented  young  lady  who 
not  only  is  working  toward 
a  piano  concert  at  Town  Hall  but 
is  also  chief  timebuyer  of  Colgate- 
Palmolive-Peet  at  Ted  Bates  Inc., 
New  York. 

Born  in  Downersville,  111.,  on 
Dec.  11,  1919,  she  was  educated  at 
the  Chicago  Con- 
servatory of  Music. 
She  received  her  BA 
degree  in  music  in 
1940. 

She  earned  her 
way  through  school 
by  working  at  the 
E.  F.  Palmer  Co., 
Chicago,  where  she 
learned  how  to 
handle  all  sorts  of 
machines,  such  as 
lithographs,  plate 
machines,  electric 
typewriters,  etc.  She 
also  taught  piano  to 
private  students  and  Bt 
played  in  her  fa- 
ther's band  on  week- 
ends. It  was  with  the  band  that 
Betty  first  learned  to  play  popular 
music.  Herfirstlove, though,  isclassi- 
calmusicand  sheadmits  that  boogie- 
woogie  just  isn't  for  her. 

During  her  last  year  at  school 
she  worked  with  the  Common- 
wealth Edison  Co.,  Chicago,  where 
she  was  a  stenographer  and 
cashier. 

In  1941  she  moved  to  New  York 


and  joined  NBC's  sales  service  de- 
partment as  head  of  the  network 
contract  division.  In  1942,  when 
NBC  and  the  Blue  split  up,  Betty 
went  to  work  with  the  Blue. 

In  1943  D.  R.  Buckham,  then 
Blue's  eastern  sales  manager, 
asked  Betty  to  come  along  with  him 
to  explain  a  contract  which  she  had 
made  up  for  Carter  Products  and 
its  agency,  Ted 
Bates  Inc.  She  ex- 
plained that  contract 
so  well  to  Ed  Small 
of  the  agency  that 
six  months  later  he 
offered  her  a  job. 
She  accepted  and  a 
year  later  became  a 
timebuyer  handling 
the  Colgate  account, 
which  has  recently 
started  a  two  million 
dollar  spot  cam- 
paign. 

Betty  practices 
piano  at  least  two 
FY  hours  every  night. 

She  is  now  attend- 
ing Columbia  U. 
with  a  masters  degree  as  her 
goal.  Her  theory  about  music, 
she  claims,  is:  "If  you  can't  com- 
pose, then  you  can  try  to  create 
what  another  composer  has  tried 
to  say.  And  that,"  says  Betty, 
"is  what  I  try  to  do."  She  hopes 
to  appear  eventually  on  the  con- 
cert stage  of  Town  Hall. 

Betty  lives  in  Glenwood,  West- 
chester, with  her  family. 


I  REACH 
i  THESE  1 
I  PROFITABLE 

i  MARKETS.. 


E ASTON 

PENNSYLVANIA 

Phillipfburg,  New  Jersey 


~7 


HAZLETON 

PENNSYLVANIA 


Represented  by 

RADIO 
ADVERTISING 
COMPANY 


Page  10    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


NASHVILLE 

WITH  FIVE 


THESE 

20 
WSM 

YEARS 


A  CLEAR  CHANNEL . . .  FOR  SALES 

The  war  has  filled  up  a  lot  of  selling  channels.  But  in  the  rich 
market  blanketed  by  WSM's  50,000-watt  signal,  the  path  is 
wide  open.  Through  the  War  years,  our  listeners  have  moved  up 
sharply  in  their  standard  of  living.  Through  the  War  years,  WSM 
has  moved  deeper  into  their  hearts  because  of  steady,  friendly, 
intimate  service  to  them.  So  you  can  count  on  650  kc  as  a  channel 
that  needs  no  dredging  for  postwar  sales. 


THE  STATION  THAT  IS  SYNCHRONIZED 
MILLION  HEARTS 


HARRY  STONE,  Gen.  Mgr. 
DEAN  R.  UPSON,  Comm.  Mgr. 
EDW.  RETRY  &  CO.,  Natl.  Reps. 


50,000  WATTS 
650  KILOCYCLES 
CLEAR  CHANNEL 

NBC  AFFILIATE 


Page  12    •    November  12,  1945 


ROADCASTING    •    Broadcast  Advertising 


Off 


Yes,  Sir!  WSAI  is  one  old-timer  in  Radio 
with  plenty  of  young  ideas  .  .  .  Batting 
average?  Well,  this  is  the  23rd  anni- 
versary of  WSAI  in  this  business  of 
Broadcasting!  A  lot  of  bases  have  been 
covered  —  Public  Service,  day-by-day 
wise-intelligent  programming,  audience 
promotion,  and  constant  bigger  and 
better  program  additions. 


And,  WSAI  is  keeping  "an  eye  on  the 
ball."  Advantage  will  be  taken  of  every 
opportunity  offered  by  the  days  ahead 
in  Radio  Broadcasting,  to  do  even  more 
in  the  field  of  public  service  —  to  build 
even  greater  audiences  of  "potential 
buyers"  for  National  and  Local  adver- 


UJSfll 


Thanks,  from  that  "old  man  with 
young  ideas"  to  the  grandstand  of 
agencies  and  advertisers  who  have  made 
the  23rd  Broadcasting  Anniversary  of 
WSAI  "something  to  shout  about!" 


CINCINNATI  2, OHIO 

BASIC  AMERICAN  BROADCASTING  COMPANY 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  13 


ONE  OF  A  SERIES   PRESENTING  THE   MEN    WHO   MAKE   FREE  &  PETERS  SERVICE 


Beat  the 
drums!— it's 


Lloyd  Griffim! 


One  month  after  F  &  P  was  founded  (in 
May,  1932)  an  exceptionally  promising 
young  man  named  Lloyd  Griffin  graduated 
from  Northwestern  University  —  and  had 
we  then  known  what  we  now  know  about 
Griff,  we'd  have  hired  him  directly  out  of 
his  cap  and  gown!  But  now  we  have  him 
—  after  thirteen  busy  and  successful  years 
which  have  helped  to  make  him  one  of  the 
most  outstanding  men  in  radio.  Welcome 
to  F  &  P,  Griff  —  you  are  hereby  ap- 
pointed a  full  "F  &  P  Colonel"! 
Perhaps  we'll  be  accused  of  crowing  a  bit, 
but  have  you  noticed  the  number  of  top- 


notch  new  men  who  have  cast  their  lot 
with  F  &  P  recently  —  the  number  of  our 
old-time  hot-shots  who  are  now  beginning 
to  return  from  the  Services?  Today  more 
than  ever  before,  F  &  P  is  aiming  high, 
higher,  highest  in  our  exciting  role  as  the 
leaders  in  our  field.  Being  the  leaders 
automatically  makes  us  the  target  for 
others  to  shoot  at  —  but  that's  a  healthy 
thing  for   spot-broadcasting  in  general. 

And  what's  good  for  radio  is  also  good 
both  for  you  and  for  us,  here  in  this  pio- 
neer group  of  radio-station  representatives. 


Four  years,  Northwestern  Univer- 
sity, B.S. 
Eight  years,  Knox  Reeves  Adver- 
tising, Inc.,  Minneapolis — Direc- 
tor of  Radio 
One  year,  Overseas  Branch,  O.W.I., 

Head  of  Bombay  Office 
Free  &  Peters   (Chicago  Office) 
since  November,  1945 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY   CINCINNATI 

KDAL  DULUTH 

WDAY  FARGO 

WISH  INDIANAPOLIS 

WJEF-WKZO     .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE       ......  LOUISVILLE 

WTCN   .    .    M1NNEAP0LIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

.  .  .  IOWA  .  .  . 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

.  .  .  SOUTHEAST  ... 

WCBM   BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

KOB  ALBUQUERQUE 

KEEW   BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

RXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL  TULSA 

.  .  .  PACIFIC  COAST  .  .  . 

KO'N  PORTLAND 

KIRO  SEATTLE 

and  WRIGHT-SONOVOX,  Inc. 


Free  &  Peters,  inc. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madisc 
Franklin  6373  Plaza  5-4130 


DETROIT:  645  Griswold St.  SAN  FRANCISCO:  ri ;  Sutter  HOLLYWOOD:  633/  Hollywood  ATLANTA:  322  Palmer  Bldg 
Cadillac  1880  Sutter  4353  Hollywood  2151  Main  5667 


Page  14 


November  12,  1945 


ROADCASTING    •    Broadcast  Advertising 


BROADCASTING 


BROADCAST  ADVERTISING 


VOL.  29,  NO.  20 


WASHINGTON,  D.  C,  NOVEMBER  12,  1945 


$5.00  A  YEAR— 15c  A  COPY 


Consent  Method  May  Get  Major  Test 

550  kc  Dispute  May 
Be  Settled  By 


Agreement 

OUTCOME  of  informal  confer- 
ences now  under  way  between  the 
FCC  and  industry  engineers  rep- 
resenting a  group  of  550  kc  sta- 
tions asking  increase  in  power  to 
5  kw  may  determine  whether  con- 
flicting applications  can  be  handled 
without  resort  to  the  usual  process 
of  cumbersome  and  often  drawn- 
out  hearings,  Broadcasting  learned 
last  week. 

This  possibility  developed  as  the 
result  of  the  withdrawal  of  re- 
strictions on  use  of  the  550  kc 
channel,  imposed  in  1937  because  of 
Navy  aviation  requirements,  and 
the  immediate  request  of  stations 
operating  at  this  frequency  for 
higher  power.  The  group  is  under- 
stood to  have  represented  to  the 
Commission  that  they  should  be 
given  preferred  status  for  maxi- 
mum power  and  that  no  action 
should  be  taken  on  new  applica- 
tions for  this  frequency  until  their 


request  is  considered. 

In  view  of  the  fact  that  the  Com- 
mission has  already  designated  for 
consolidated  hearing  new  appli- 
cants for  550  kc,  a  question  has 
been  raised  as  to  whether  forthcom- 
ing applications -from  existing  550 
kc  stations  can  be  handled  inde- 
pendently and  given  priority  over 
the.  cases-  to  be  heard.  Radio  law- 
yers- for  the  group  believe  there'  is 
nothing  in  the  law  to  prevent  the 

FCC  handling  of  a  request  by  sta- 
tions operating  on  550  kc  for  use 
of  maximum  power  on  this  fre- 
quency may  set  the  pattern  for  a 
better  procedure  to  act  on  compet- 
itive applications. 

Commission  from  taking  such  ac- 
tion. 

Granting  of  maximum  power  to 
the  existing  550  kc  stations  would 
eliminate  the  need  for  holding 
hearings  on  new  applicants  for  this 
frequency  but  such  a  procedure 
would  certainly  necesitate  calling 
in  all  the  applicants  involved.  Were 
the  Commission  successful  in  se- 
curing agreement  to  accept  its  so- 


lution of  the  problem  without  for- 
mal hearings,  it  is  only  reasonable 
to  assume  that  many  other  cases  in- 
volving conflicting  applications  for 
the  same  frequency  could  be  simi- 
larly handled. 

With  231  applications,  involving 
61  consolidated  hearings,  already 
designated  for  standard  broadcast 
service,  and  the  probability  that 
other  hearings  will  be  set  for  AM, 
FM  and  television,  the  advantages 
to  be  gained  in  expediting  expan- 
sion and  development  of  these 
services  through  the  consent  or 
conference  method,  let  alone  sav- 
ing in  expense,  would  be  consider- 
able. 

The  alternative  in  the  550  kc 
case  is  to  combine  the  applications 
to  be  received  from  the  older  group 
with  the  applications  designated 
for  consolidated  hearing.  This 
would  expand  the  total  number  of 
applications  for  the  frequency  to 
15  and  would  involve  proceedings 
which  would  require  probably  a 
year,  taking  into  account  exten- 
sions usually  desired  by  engineer- 
ing and  legal  counsel  for  filing 
briefs  and  for  obtaining  sufficient 


Arney  Announces  NAB  Meet  Schedule 


SCHEDULE  of  NAB  district  meet- 
ings to  start  Jan.  7  in  Los  Angeles 
was  announced  Friday  by  C.  E.  Ar- 
ney Jr.,  NAB  secretary-treasurer. 
Meetings  will  be  held  in  two  sec- 
tions, the  first  section  concluding 
Feb.  12  and  the  second  starting  in 
March. 

Directors  elections  will  be  held 
in  five  of  the  ten  meetings  in  the 
first  section,  all  being  even-num- 
bered districts.  They  are  6th,  10th, 
12th,  14th  and  16th  districts.  Odd- 
numbered  districts  will  hold  elec- 
tions next  year. 

During  the  six-week  period  of 
the  first  section  the  NAB  headquar- 
ters crew  and  the  accompanying 
"flea  circus"  will  meet  twice  week- 
ly, with  one  exception.  Schedule  is 
set  up  to  allow  time  for  train  travel 
between  cities  in  case  of  plane  res- 
ervation difficulty.  Plane  reserva- 
tions have  been  requested. 

From  the  NAB  office  will  be 
Justin  Miller,  president,  and  Frank 
E.  Pellegrin,  director  of  broadcast 
advertising,  who  will  make  all 
trips.  A.  D.  Willard  Jr.,  executive 
vice-president,  or  Mr.  Arney  will 
attend  meetings,  depending  on 
later  arrangements.  Mr.  Pellegrin 
will  hold  sales  conferences  in  each 
district.  Hugh  M.  Feltis,  president 


of  Broadcast  Measurement  Bureau, 
will  make  the  circuit. 

In  the  "flea  circus"  will  be  repre- 
sentatives of  Broadcast  Music  Inc., 
transcription  firms,  market  re- 
search firms,  equipment  manufac- 
turers and  other  NAB  associate 
members  along  with  representa- 
tives of  related  groups  not  eligible 
to  membership. 

Mr.  Arney  sent  word  to  all  in- 
terested groups  to  notify  NAB  of 
intent  to  take  part  in  the  swing. 
They  will  be  expected  to  make 
their  own  travel  arrangements  but 
hotels  have  been  notified  to  set 
aside  blocks  of  at  least  20  rooms. 

Hollywood  Meeting 

Agenda  for  meetings  has  not 
been  prepared  but  full  opportunity 
will  be  given  for  discussion  of  in- 
dustry problems  and  NAB  activi- 
ties. New  developments  during  the 
year  such  as  creation  of  the  new 
FM  Dept.  within  the  NAB  along 
with  technical  and  regulatory  is- 
sues will  be  considered. 

New  directors  elected,  one  to  a 
district,  will  not  take  office  until 
the  1946  NAB  convention  sched- 
uled for  autumn. 

NAB  Board  of  Directors  will 
meet*  Jan.  3-4  at  the  Hollywood 


Roosevelt,  Los  Angeles  [Broad- 
casting, Nov.  5]. 

Schedule  of  meetings  in  the  first 
bracket  follows: 

16th  District  (S.  Cal.,  Ariz., 
N.M.),  Hollywood  Roosevelt,  Hol- 
lywood, Jan.  7-8. 

15th  District  (N.  Cal.,  Nevada, 
Hawaii),  Fairmont  Hotel,  San 
Francisco,  Jan.  10-11. 

17th  District  (Wash.,  Ore.,  Alas- 
ka), Hotel  Olympic,  Seattle,  Jan. 
14-15. 

11th  District  (Minn.,  N.  D.,  S. 
D.,  part  of  Wis.),  Hotel  Niccollet, 
Minneapolis,  Jan.  22-23. 

10th  District  (Iowa,  Neb.,  Mo.), 
Fontenelle  Hotel,  Omaha,  Jan. 
25-26. 

14th  District  (Mont.,  Col.,  Wyo., 
Idaho,  Utah),  Brown  Palace  Ho- 
tel, Denver,  Jan.  28-29. 

13th  District  (Texas),  Baker 
Hotel,  Dallas,  Jan.  31-Feb.  1. 

12th  District  (Okla.,  Kan.), 
Tulsa  Hotel,  Tulsa,  Feb.  4-5. 

6th  District  (Ark.,  La.,  Miss., 
Tenn.),  Peabody  Hotel,  Memphis, 
Feb.  7-8. 

7th  District  (Ohio,  Ken.),  Gib- 
son Hotel,  Cincinnati,  Feb.  11-12. 


time  for  preparation  of  their  cases. 

Inclusion  of  all  the  applications 
into  consolidated  hearings  would 
thus  virtually  freeze  the  existing 
550  kc  stations  at  their  present 
power  for  at  least  a  year,  by  which 
time  FM  may  be  so  far  advanced 

(Continued  on  page  89) 


Mr.  Taylor 


Taylor  to  Buy- 
Wichita  Outlet 

CONTRACT  to  purchase  KANS 
Wichita,  Kan.,  for  $400,000  was  en- 
tered into  last  week  by  O.  L.  (Ted) 
Taylor  with  Her- 
bert Hollister, 
president  of  the 
station  and  head 
of  the  Hollister 
Crystal  Co.,  and 
Don  Searle,  vice- 
president  of 
American  in 
charge  of  San 
Francisco  opera- 
tions. The  trans- 
action is  subject 
to  FCC  approval.  Both  buyer  and 
Heller,  it  is  understood,  propose  to 
comply  with  the  new  FCC  "open 
bid"  procedure  set  forth  in  the  re- 
cent Crosley-Avco  decision. 

Mr.  Taylor  is  owner  of  KTOK 
Oklahoma  City,  which  he  operates 
as  an  individual,  and  also  is  execu- 
tive general  manager  of  the  Taylor- 
Howe-Snowden  stations  (KGNC 
Amarillo;  KFYO  Lubbock;  KTSA 
San  Antonio;  KRGV  Weslaco),  as 
well  as  general  manager  of  the 
Taylor-Howe-Snowden  sales  organ- 
ization, representing  stations  in 
the  Southwest.  He  holds  no  own- 
ership interests,  however,  in  the 
Texas  stations. 

KANS,  which  went  on  the  air  in 
1936,  is  an  NBC  outlet.  It  operates 
on  1240  kc  with  250  w  power.  The 
contract,  signed  Nov.  3,  is  under- 
stood to  provide  for  a  flat  figure 
of  $400,000  with  adjustments  as 
to  cash  and  quick  assets. 

Mr.  Hollister  since  the  war  has 
been  operating  the  Hollister  Crys- 
tal Co.  in  Boulder,  Col.,  manufac- 
turing piezoelectric  crystals  large- 
ly under  government  contract.  He 
also  holds  an  interest  in  KMMJ 
Grand  Island,  Neb.,  along  with 
Mr.  Searle.  Applications  for  the 
transfer  are  being  filed  with  the 
FCC  by  Horace  L.  Lohnes,  of  Dow, 
Lohnes  &  Albertson,  Washington 
attorneys. 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  15 


Truman  Opens  Radio  News  Gallery 


Senate  Room  Set  Aside 
For  Exclusive  Use 
Of  Medium 

ANOTHER  MILESTONE  in  radio 
news  coverage  from  Washington 
was  reached  last  week  when  Pres- 
ident Truman  formally  opened  the 
new  radio  news  gallery  broadcast 
room  in  the  Senate  Wing  of  the 
Capitol  [Broadcasting,  Nov.  5]. 

Shortly  before  5  p.m.  on  Nov.  7 
the  Chief  Executive,  flanked  by 
members  of  the  Radio  Correspond- 
ents Assn.  executive  committee, 
and  D.  Harold  McGrath,  radio  gal- 
lery superintendent,  cut  a  ribbon 
stretched  across  the  entrance  and 
walked  across  the  threshhold  while 
Senators,  association  members  and 
guests  applauded. 

No  broadcasts  marked  the  for- 
mal opening,  but  virtually  every 
Washington  commentator  reported 
the  story  on  his  respective  news- 
cast following  the  ceremonies, 
which  ran  from  4-6  p.m. 

Long  Sought 

Last  week's  dedication  saw  the 
culmination  of  more  than  three 
years'  efforts  on  the  part  of  Sen- 
ators and  the  Radio  Correspond- 
ents Assn.  to  provide  facilities  for 
radio.  When  President  Truman 
was  in  the  Senate  he  personally 
worked  for  the  room  which  he 
dedicated.  Sen.  Harry  F.  Byrd 
(D-Va.),  chairman  of  the  Senate 
Rules  Committee  which  finally  ap- 
proved the  project,  and  Leslie  Bif- 
fle,  clerk  of  the  Senate  whose  office 
formerly  was  in  the  room  now  oc- 
cupied by  radio,  were  instrumental 
in  swinging  the  expanded  quarters. 

President  Truman  displayed 
keen  interest  in  the  appointments 
and  equipment,  inquired  what  type 
of  ceiling  and  walls  were  used  and 


Standbys  and  Spots 
At  Gallery  Opening 


PRESIDENT  TRUMAN  formally  opened  new  radio  gallery  broadcast 
room  in  Senate  wing  of  the  Capitol  Wednesday  by  cutting  tape  to  entrance 
as  he  arrived.  (1  to  r)  President  Truman;  D.  Harold  McGrath,  radio 
gallery  superintendent;  Al  Warner,  WOL-Mutual  treasurer,  Radio  Cor- 
respondents Assn.;  Earl  Godwin,  WMAL- American,  past  president; 
Richard  Harkness,  WRC-NBC,  president.         (Another  picture  page  90) 


UPON  meeting  the  President, 
Judge  Justin  Miller,  NAB  presi- 
dent, said:  "Mr.  President,  thank 
you  very  much  for  your  nice  letter 
on  radio's  25th  anniversary,  which 
I  received  today."  Mr.  Truman 
smiled  and  remarked  it  was  the 
best  he  could  do  on  such  short 
notice.  *  ■    *  * 

COMMENTED  Sen.  Lister  Hill 
(D-Ala.) ,  brother  of  Brig.  Gen. 
Luther  Hill,  executive  vice-presi- 
dent of  the  Cowles  Broadcasting 
Co.:  "When  I  was  down  home  last 
I  talked  to  well  over  a  million  peo- 
ple by  radio.  It  would  have  taken 
me  three  months,  speaking  every 
night,  to  address  that  many  on  per- 
sonal appearances." 

*      *  * 

RICHARD  HARKNESS,  president 
of  the  Radio  Correspondents  Assn., 
handed  a  glass  of  punch  to  Presi- 
dent Truman,  commenting:  "I'll 
advise  you  it's  not  very  strong." 
Mr.  Truman  quipped  that  if  Les 
Biffle,  Senate  clerk,  had  handled 
the  affair  the  punch  would  have 
(Continued  on  page  91) 


personally  inspected  the  five 
broadcast  booths.  Mr.  McGrath 
explained  the  ceiling  and  walls 
were  finished  in  acoustically  treat- 
ed tile,  the  booths  were  soundproof 
and  air-conditioned.  Mr.  Truman 
congratulated  Sen.  Byrd  and  the 
Rules  Committee  on  providing  the 
radio  newsmen  with  such  quarters. 

Construction  was  under  super- 
vision of  David  Lynn,  Capitol 
architect,  and  A.  E.  (Gus)  Cook, 
assistant  architect. 

Although  the  radio  room  was  com- 
pleted, except  for  finishing  touches, 
about  two  months  ago,  its  formal 
(Continued  on  page  90) 


"Well,  you  asked  for 


Drawn  for  Broadcasting  by  Sid  Hix 
realistic  sound  effect  of  an  atomic  bomb 
exploding  !" 


Porter  Invites  Facts  About 
Qualifications   of  Applicants 

fearing  a  monopoly  in  many  com- 
munities of  the  media  of  informa- 
tion and  a  threat  to  freedom  of 
speech  and  press.  He  urged  great- 
er caution  in  issuing  licenses  and 
asked  that  "ample  opportunities" 
be  provided  small  businessmen, 
veterans,  trade  unions  and  other 
groups  in  PM  broadcasting. 

Chairman  Porter  pointed  out 
that  the  Commission  conducted  a 
lengthy  inquiry  on  the  question  of 
newspaper  ownership  of  stations, 
during  which  it  deferred  action  on 
FM  applications  from  this  group. 
Its  order  in  this  matter  was  sub- 
mitted to  the  appropriate  commit- 
tees of  Congress  in  January  1944, 
he  said. 

He  said  that  the  Commission 
provided  a  60-day  "waiting  period" 
after  the  war  to  enable  prospec- 
tive applicants  to  receive  equal 
consideration  with  pending  appli- 
cants and  accepted  applications 
containing  a  minimum  of  engineer- 
ing information  to  accomodate 
veterans  and  others  who  might  be 
unable  to  file  complete  data  by 
Oct.  7.  He  added  that  the  question 
of  reserving  channels  for  newcom- 
ers was  discussed  at  the  allocations 
hearings  but  was  decided  against. 

Following  extensive  preparation, 
he  observed,  the  Commission  made 
64  conditional  grants  on  Oct.  19 
and  another  65  on  Nov.  1.  These 
grants,  he  asserted,  were  in  uncon- 
gested  areas  where  frequencies  re- 
main available  for  future  appli- 
cants. 


CHAIRMAN  Paul  A.  Porter  of 
the  FCC  has  told  at  least  one  group 
of  ad  lib  critics  of  the  broadcasting 
industry  to  come  down  to  Wash- 
ington and  get  specific. 

Revealing  in  a  letter  to  the  Na- 
tional Citizens  PAC,  responding  to 
a  wired  complaint  by  that  organi- 
zation against  FM  grants,  the 
Chairman  revealed  more  than  a 
little  annoyance  with  organizations 
and  individuals  who  recently  have 
hurled  undefined  charges  against 
broadcasting,  the  FCC  and  others 
in  the  field. 

Chairman  Porter  told  C.  B.  Bald- 
win, executive  vice-president  of  the 
NCPAC,  the  Commission  "unre- 
servedly welcomes  the  submission  of 
any  facts  bearing  upon  a  particu- 
lar applicant's  qualifications  to 
operate  its  proposed  station  in  the 
public  interest."  Mr.  Baldwin  had 
telegraphed  opposition  to  issuing 
grants  without  first  holding  hear- 
ings. Mr.  Porter  replied  that  grants 
were  made  only  after  the  Commis- 
sion was  satisfied  the  public  inter- 
est would  be  served. 

Wherever  examination  of  an  ap- 
plication does  not  satisfy  the  Com- 
mission in  this  regard,  he  added, 
the  case  will  be  designated  for 
hearing.  He  pointed  out  that  the 
Commission's  rules  provide  for 
consideration  of  endorsement  or 
opposition  to  the  granting  of  any 
application. 

Mr.  Baldwin's  protest,  filed  Oct. 
24  [Broadcasting,  Oct.  29]  ex- 
pressed alarm  over  granting  of  li- 
censes   to    newspaper  interests, 


Page  16    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


l< 

H'li 

f 
II 


•Annual  National  Radio  Week  Planned 


FROM  RMA  to  NAB  went  this  silver-coated  statuette  in  honor  of 
National  Radio  Week.  R.  C.  Cosgrove,  RMA  president  (right)  presented 
it  to  Justin  Miller  (left),  NAB  president.  W.  B.  McGill,  advertising 
manager  of  Westinghouse  Radio  Stations  Inc.,  points  to  statuette. 


Three  Groups  Support 
Movement  For 
Observance 

MOVEMENT  to  make  National 
Radio  Week  an  annual  institution 
developed  spontaneously  last  week 
as  broadcasters  and  radio  equip- 
ment makers  joined  in  a  seven-day 
windup  to  the  industry's  25th  an- 
niversary year. 

Three  groups  already  have  in- 
dicated support  for  the  plan — NAB, 
Radio  Manufacturers  Assn.  and  Ki- 
wanis  International.  Other  groups 
such  as  Junior  Chamber  of  Com- 
merce and  various  commercial  and 
civic  organizations  that  took  part 
in  last  week's  national  celebration 
reported  favorably  on  their  par- 
:  ticipation. 

Spurred  by  the  impetus  of  the 
RMA  tribute  to  radio  and  the  co- 
operation of  thousands  of  set  dis- 
tributors, broadcasters  last  week 
drenched  the  country  with  program 
features,  special  events  and  civic 
ceremonies.  Keynote  was  sounded 
Wednesday  night  when  President 
R.  C.  Cosgrove,  of  RMA,  presented 
a  symbolic  statuette  to  President 


CLIMAX  to  year-long  series  of 
events  marking  25th  anniversary 
of  radio  was  National  Radio  Week 
Nov.  4-10.  President  Truman,  oth- 
ers high  in  national  affairs  recog- 
nized broadcast  achievements. 
NAB  was  presented  symbolic  stat- 
uette by  Radio  Manufacturers 
Assn.  Success  of  event  led  to  move 
to  make  week  an  annual  affair. 


Justin  Miller,  of  NAB,  on  Mutual 
network. 

In  every  community  in  the 
nation  the  message  of  radio's 
anniversary  was  brought  dozens 
and  dozens  of  times  during  the 
week-long  observance.  Networks 
and  stations  utilized  their  pro- 
gramming facilities  to  dramatize 
!  radio's  birth  and  development  and 
to  demonstrate  its  role  in  the  na- 
tion's life. 

Plaques  with  replicas  of  the  RMA 
statuettes  were  presented  to  all  sta- 
tions by  the  RMA.  Most  of  the 
presentations  took  place  at  special 
[  broadcasts  or  studio  ceremonies. 

From  all  segments  of  govern- 
ment, business  and  education  came 
tribute  to  broadcasting's  achieve- 
ments in  the  past  25  years. 

President  Truman  in  a  letter  to 
Judge  Miller,  dated  Nov.  7,  lauded 
radio's  25-year  record.  His  letter: 

"My  congratulations  to  you  and 
your  associates  on  this  25th  anni- 
versary of  broadcasting  in  the 
United  States.  During  its  brief 
span  of  a  quarter-century  in  the 
history  of  our  nation,  broadcasting 
has  achieved  a  notable  place  in  the 
lives  of  our  people.  In  the  years  of 
war  broadcasters  served  their 
country  well — and  in  the  years  of 
peace  that  lie  before  us  I  know 
they  will  continue  to  do  their  part 
with  that  same  spirit  of  loyalty 


and  enterprise." 

Chairman  Paul  A.  Porter  of  the 
FCC  hailed  American  broadcasting 
as  the  "world's  largest  and  finest 
radio  system"  in  a  greeting  de- 
livered to  Judge  Miller  and  Presi- 
dent Cosgrove  of  RMA  during  the 
presentation  of  the  statuette.  His 
statement  follows: 

"The  presentation  of  the  RMA 


APPROXIMATELY  400  guests 
at  the  Citizens'  Radio  Anniversary 
Committee  luncheon,  at  the  Hotel 
Roosevelt  on  Nov.  10  heard  lauda- 
tory speeches  from  14  outstanding 
speakers. 

Howard  Hanson,  director  of  the 
U.  of  Rochester  (Eastman  School 
of  Music),  told  the  group  that 
"with  all  its  faults,  and  it  has 
plenty,  I  will  take  the  American 
system  of  free  competitive  radio. 
With  all  its  lack  of  unified  control 
and  direction  it  has  done  and  is 
doing  a  magnificent  job  in  reflect- 
ing, interpreting  and — yes  in  a 
quiet  and  unostentatious  way — ed- 
ucating the  American  public  in  the 
way  it  wishes  to  go  and  is  willing 
to  go."  "American  radio,"  he 
added,  "will  continue  in  the  future 
to  discharge  its  musical  responsi- 
bilities to  bring  to  the  American 
public  the  treasure  of  great, 
music. 

Dorothy  Thompson  compared  ra- 
dio with  the  printed  word  and 
maintained  that  although  she  pre- 
ferred the  printed  word,  "the 
spoken  is  more  powerful."  "Radio 
brings  the  news  faster,"  she  said, 
"but  in  the  newspapers  we  have  it 
before  our  eyes." 

In  a  salute  to  radio  on  its  25th 
anniversary  on  behalf  of  the  maga- 


to  the  NAB  of  a  statuette  com- 
memorating 25  years  of  broadcast- 
ing serves  to  highlight  the  out- 
standing record  of  cooperation  be- 
tween the  two  branches  of  the  in- 
dustry to  give  America  the  world's 
largest  and  finest  radio  system. 
"This  fruitful  joining  of  forces 
(Continued  on  page  88) 


zine  publishers,  Franck  Braucher, 
president  of  Periodical  Publishers 
Assoc.,  pointed  out  that  "free  ra- 
dio" was  responsible  for  the  re- 
markable development  of  radio 
programming  in  this  country  com- 
pared to  others." 

"Radio  education  must  concern 
itself  with  ideas  and  carries  with 
it  a  huge  amount  of  social  respon- 
sibility," according  to  Kermit 
Eby,  director  of  research  of  the 
Congress  of  Industrial  Organiza- 
tions. He  went  on  to  say  that  the 
"labor  movement  specifically  must 
find  out  how  to  command  more 
time  on  the  air."  "We  must  not 
continue  to  sit  back  while  indus- 
trial management  presents  its  case 
first  and  loudest — as  has  happened 
recently  in  wage  disputes." 

Other  speakers  were:  Mayor 
Fiorello  H.  LaGuardia;  Walter 
Hoving,  president,  Lord  &  Taylor; 
Mrs.  La  Fell  Dickinson,  president, 
National  Conference  of  Women's 
Clubs;  Dr.  Everett  R.  Clinchy, 
president,  National  Conference  of 
Christians  and  Jews;  Dr.  Mor- 
decai  W.  Johnson,  president,  How- 
ard U.;  Miss  Jane  Cowl;  Dr. 
James  L.  Ellenwood;  Sen.  Wayne 
L.  Morse;  Justin  Miller,  pres- 
ident, NAB,  and  Paul  Porter 
chairman  FCC. 


S  t  e  1 1  e  r  Chairman 
ANA  Radio  Session 

Many  Radio  Topics  on  Agenda 
For  New  York  Meeting 

D.  B.  STETLER,  advertising  man- 
ager of  Standard  Brands  and  chair- 
man of  the  Radio  Committee  of 
the  Assn.  of  National  Advertisers, 
will  serve  as  chairman  of  the  ra- 
dio session  of  the  ANA  36th  an- 
nual meeting,  to  be  held  at  the  Ho- 
tel Pennsylvania,  New  York,  Nov. 
18-20.  Radio  seminar,  scheduled 
for  Tuesday  morning,  will  include 
a  report  on  the  progress  of  Broad- 
cast Measurement  Bureau  by  BMB 
President  Hugh  Feltis,  a  discus- 
sion of  the  expanded  activities  of 
the  Cooperative  Analysis  of  Broad- 
casting by  A.  W.  Lehman,  presi- 
dent, and  George  Allen,  secretary 
and  general  manager  of  CAB,  and 
a  description  of  the  radio  alloca- 
tion plans  of  the  advertising  coun- 
cil by  George  Ludlum,  radio  direc- 
tor of  the  council.  These  presen- 
tations will  be  followed  by  a  ques- 
tion period. 

Radio  will  also  be  featured  at 
other  sessions  of  the  ANA  meet- 
ing. On  Monday  afternoon  Mr. 
Stetler  will  give  his  annual  report 
on  radio  for  the  past  year.  Also 
at  that  session  Marion  Harper  Jr., 
director  of  radio  research,  McCann- 
Erickson  Inc.,  New  York,  will 
give  an  analysis  of  the  factors  that 
build  radio  program  audiences.  A 
third  Monday  afternoon  speaker, 
George  Keebler  of  Crowell-Collier 
Corp.,  will  report  on  a  study  of  the 
effect  on  sales  of  varying  expendi- 
tures for  radio  and  magazine  ad- 
vertising. 

Convention  will  open  with  an  in- 
formal get-together  and  open 
board  meeting  Sunday  evening. 
Monday  morning  ANA  President 
Paul  B.  West  will  deliver  the  key- 
note address.  Paul  S.  Ellison,  ad- 
vertising manager  of  Sylvania 
Electric  Products,  will  present  the 
results  of  the  most  recent  of  a 
series  of  studies  of  public  atti- 
tudes towards  business  and  adver- 
tising conducted  for  ANA  by  the 
Psychological  Corp.  Fairfax  Cone, 
president,  Foote,  Cone  &  Belding, 
will  speak  on  "What  Corporate  Di- 
rectors Know  About  Advertising 
and  What  They  Think  About  It." 

Walter  Lippmann,  noted  public 
affairs  analyst,  on  Tuesday  after- 
noon will  speak  on  "The  Responsi- 
bilities of  Advertising  in  the  Period 
of  Pacification."  At  the  same  ses- 
sion Charles  C.  Carr,  director  of 
public  relations  and  advertising, 
Aluminum  Co.  of  America,  and 
chairman  of  the  ANA  board,  will 
report  on  the  self-regulation  of  ad- 
vertising. 


Griffith  in  Chicago 

HOMER  GRIFFITH  Co.,  West 
Coast  station  representative,  opened 
an  office  at  612  N.  Michigan,  Chi- 
cago, Nov.  1.  Al  Halus,  in  free- 
lance talent  work  for  last  13  years, 
is  in  charge.  Firm  also  is  seeking 
space  in  New  York  City. 


American  Broadcasting  System 
Praised  at  Anniversary  Lunch 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  17 


Many  FM  Permits  by  Jan.  1  Predicted 


FCC    Planning  Action 
On  Construction 
Applications 

PROSPECTS  that  a  sizable  num- 
ber of  construction  permits  for  new 
FM  stations  will  be  issued  before 
the  end  of  the  year  developed  last 
week  as  the  FCC  sought  informa- 
tion from  equipment  manufactur- 
ers to  enable  it  to  advise  applicants 
on  the  cost  of  entering  the  FM  field. 

The  Commission  has  already  au- 
thorized 129  conditional  grants  for 
new  FM  stations  and  plans  to  take 
action  on  the  remaining  530  appli- 
cations for  the  service  by  Jan.  1. 
Many  of  these  will  receive  condi- 
tional grants  and  others  designated 
for  hearing>  In  the  meantime,  work 
on  examination  of  engineering  data 
submitted  by  grantees  is  being 
pushed  in  an  effort  to  authorize  as 
many  frequencies  as  possible. 

Move  Speedily 

When  the  Commission  took  ac- 
tion on  the  first  batch  of  FM  appli- 
cations last  month,  issuing  64  con- 
ditional grants,  it  granted  a  90-day 
period  for  filing  of  additional  data. 
Quite  a  number  of  the  applicants, 
however,  have  sent  in  the  required 
information  enabling  the  engineer- 
ing staff  to  move  speedily.  It  is  ex- 
pected that  other  grantees  will 
forward  necessary  reports  in  time 
for  action  on  allocations  this  year. 

Processing  of  FM  applications 
is  keeping  pace  with  progress  of 
manufacturers  in  designing  and 
turning  out  broadcasting  equip- 
ment for  the  new  service.  Despite 
earlier  reports  that  transmitters 
for  use  in  the  high  band  would  not 
be  ready  until  next  spring,  the 
Commission  is  advised  that  units 
will  be  available  for  250  w  opera- 
tion by  the  end  of  the  year,  de- 
signed to  add  amplifiers  to  increase 
power  successively  to  1  kw,  5  kw 
and  10  kw.  Manufacturers  which 
entered  the  electronics  industry 
during  the  war  to  fill  military  con- 
tracts will  provide  a  considerable 
part  of  this  equipment,  it  was 
learned. 

Thus  far,  the  Commission's  ac- 
tions on  FM  applications  have  been 
limited  to  Area  II  and  have  been 
largely  in  southern  and  central 
states.  With  the  dispute  over  as- 
signments to  existing  stations  in 
New  York  resolved  through  the 
adoption,  in  modified  form,  of  the 
CBS  allocation  plan  for  Area  I 
[Broadcasting,  Oct.  29],  the  Com- 
mission will  soon  begin  processing 
of  applications  in  the  eastern  and 
New  England  states. 

City  Applications 

One  of  the  principal  problems 
confronting  the  Commission  in  al- 
locating stations  in  this  area  is 
the  large  number  of  applications 
for  metropolitan  stations  in  the 
smaller  cities.  "Everybody  wants 
a  metropolitan  station,"  a  commis- 
sioner engineer  remarked,  pointing 

Page  18    •    November  12,  1945 


out  that  community  stations  would 
provide  coverage  equal  or  superior 
to  that  of  present  AM  local  or  re- 
gional assignments  without  the 
added  cost  of  facilities  of  a  metro- 
politan station. 

Realizing  this  situation,  it  is  ex- 
pected that  many  of  the  applicants 
for  metropolitan  channels  may  de- 
cide to  withdraw  their  applications 
in  favor  of  community  facilities. 
Such  action  would  permit  the  Com- 


SPEEDY  action  by  FM  grantees 
in  submitting  necessary  engineer- 
ing data  will  enable  the  FCC  to 
issue  a  substantial  number  of  con- 
struction permits  before  the  end 
of  the  year. 

mission  to  move  more  rapidly  in 
processing  applications  and  elimi- 
nate the  need  for  designating  as 
many  cases  for  hearing  as  now  ap- 
pears necessary  because  of  density 
of  population  and  short  distances 
between  cities. 

In  gathering  data  on  cost  of  FM 
equipment,  the  Commission  under- 
took for  the  first  time  to  obtain 
official  information  on  the  invest- 
ment required  for  establishing  an 
FM  station.  Previously,  during  the 


allocations  hearings  in  1944,  it  con- 
ducted a  survey  to  determine  the 
number  of  FM  receivers  in  exist- 
ence. 

To  obtain  the  information  re- 
quired, the  Economics  Division  sent 
telegrams  to  manufacturers  rep- 
resenting the  bulk  of  the  broad- 
cast equipment  industry,  request- 
ing prices  on  transmitters,  anten- 
nas, and  studio  equipment.  It  ex- 
plained that  heretofore  FM  appli- 
cants have  been  forced  to  use  esti- 
mates based  on  prewar  prices  for 
equipment  built  to  operate  in  the 
lower  band.  The  Division  plans  to 
have  the  results  of  its  survey 
ready  for  FM  applicants  and 
other  inquirers  sometime  next 
week. 

Meanwhile,  the  Commission  was 
giving  thought  to*  simplifying  and 
standardizing  .operation  of  FM  re- 
ceivers, to  permit  ease  of  tuning 
by  listeners  and  at  the  same  time 
allow  for  expansion  of  the  FM 
band  upstairs  or  downstairs.  Adop- 
tion of  three-digit  numbers  to  des- 
ignate station  frequencies  is  being 
given  serious  consideration.  The 
NAB  proposed  that  a  numerical 
system  be  used,  beginning  with  No. 
1  for  107.9  mc,  No.  2  for  107.7  mc, 
etc.  (see  story  page  27). 


Miles  Becomes  Chief  of  FCC 
Frequency  Service  on  Nov.  15 

allocations  experts  in  the  country, 
Comdr.  Miles  will  represent  the 
FCC  and  the  U.  S.  Government  at 
international  communications  con- 
ferences and  in  international  nego- 
tiations. His  FCC  appointment  is 
in  line  with  a  general  reorganiza- 
tion of  the  Commission,  a  part  of 
which  was  establishment  of  a  lab- 
oratory division  to  study  the  ap- 
plication of  radar  to  civilian  uses 
[Broadcasting,  Nov.  5].  Other 
changes  are  expected  soon. 

Comdr.  Miles  was  born  in  Illinois 
and  was  graduated  from  the  An- 
napolis Naval  Academy  in  1927. 
He  resigned  his  commission  in 
1929,  but  became  a  member  of  the 
Naval  Reserve.  He  was  with 
Mackay  Radio  &  Telegraph  Co. 
from  1929-36,  becoming  head  of  its 
frequency  bureau.  In  1936  Comdr. 
Miles  was  appointed  superintend- 
ent of  communications,  western  di- 
vision, Hearst  Radio  Inc.  He  re- 
mained in  that  post  until  1939 
when  he  resigned  to  accept  ap- 
pointment as  civilian  radio  engi- 
neer in  the  Radio  Liaison  Division, 
Office  of  Naval  Operations.  In 
June  1941  he  was  ordered  to  active 
duty  and  in  1942  was  transferred 
to  the  Office  of  Naval  Communica- 
tions to  handle  frequency  procure- 
ment and  assignment  activities. 
Later  he  became  chief  of  the  Fre- 
quency Section. 

Comdr.  Miles  has  been  the  Navy 
member  of  IRAC  since  1942. 


COMDR.  PAUL  DOMBEY  MILES, 
USNR,  chief  of  the  Frequency  Sec- 
tion, Naval  Communications,  on 
Nov.  15  becomes  chief  of  a  newly- 
created  FCC  Frequency  Service 
Division.  He  reverts  to  inactive 
status  on  that  date. 

As  head  of  the  new  FCC  section, 
which  is  to  be  a 
part  of  the  Engi- 
n  e  e  r  i  n  g  Dept., 
Comdr.  Miles  will 
supervise  spec- 
trum allocations. 
Although  the 
Standard  Broad- 
cast Section  and 
other  sections  will 
continue  to 
handle  their  own 
respective  prob- 
Miles  will  have 
charge  of  overall  allocations. 

He  is  expected  to  represent  the 
Commission  on  the  Interdepart- 
ment  Radio  Advisory  Committee, 
replacing  Commissioner  E.  K.  Jett. 
Comdr.  Miles  was  chairman  of 
IRAC  in  1944  [Broadcasting, 
April  10,  1944]  and  previously 
served  as  vice-chairman.  He  also 
was  a  U.  S.  delegate  to  an  informal 
communications  conference  with  the 
British  Commonwealth  in  London 
last  summer  and  was  delegate  to 
the  Third  Inter-American  Radio 
Conference  in  Rio  de  Janeiro  last 
September. 

Regarded  as  one  of  the  foremost 


Mr.  Miles 

lems,  Comdr. 


Production  of  Sets 
Threatened  in  Vote 

CIO  Workers  of  Three  Firms 
Request    $2    Wage  Boost 

NEW  THREAT  to  radio  equipment 
production  was  seen  last  week  when 
a  strike  vote  among  some  270,000 
workers  in  three  major  manufac- 
turing companies  was  requested  by 
the  United  Electrical,  Radio  and 
Machine  Workers  of  America  (UE- 
CIO). 

Companies  involved  in  the  dis- 
pute, which  UE-CIO  said  was 
based  on  refusal  of  the  firms  to 
grant  the  union's  requests  for  a 
$2-a-day  wage  increase,  are  Gen- 
eral Electric  Co.,  Westinghouse 
Electric  Corp.,  and  General  Motors 
Corp.  (Electrical  Division).  Union 
spokesmen  said  the  request  involves 
all  plants  of  the  three_  companies, 
116  coast-to-coast,  and  270,000 
workers  including  all  production 
employes  and  about  15,000  white- 
collar  workers. 

NLRB,  which  received  the  re- 
quest Nov.  7,  said  a  strike  vote 
would  be  conducted  among  the  em- 
ployes 30  days  later.  Procedure 
then  is  to  transmit  results  of  the 
election  to  the  President,  under 
the  War  Labor  Disputes  Act. 

Meanwhile,  Radio  Manufacturers 
Assn.  was  reported  watching  de- 
velopments closely,  but  had  taken 
no  action  last  week. 

The  letter  from  UE-CIO  was 
signed  by  General  President  Albert 
J.  Fitzgerald  and  General  Secre- 
tary-Treasurer Julius  Emspak.  Ad- 
dressed to  the  Secretary  of  Labor, 
War  Labor  Board,  and  National 
Labor  Relations  Board,  the  letter 
urged  the  Secretary  of  Labor  to 
"intervene  personally  in  this  situa- 
tion and  participate  in  an  early 
conference  of  the  companies  and 
the  union  to  assist  in  breaking  the 
deadlock." 

"The  present  request  of  UE-CIO 
for  a  strike  vote  under  the  provi- 
sions of  the  War  Labor  Disputes 
Act  is  not  taken  lightly,"  the  notice 
declared.  "For  the  first  time  in  its 
collective  bargaining  relations  with 
these  major  corporations  which 
directly  produce  or  control  produc- 
tion of  practically  all  such  con- 
sumer items  as  radios,  washing 
machines,  refrigerators  and  other 
electrical  equipment,  they  have  re- 
fused to  make  any  counter-proposal 
and  have  categorically  rejected  the 
union's  demands." 

It  said  the  Secretary  of  Labor 
"should  take  all  steps  necessary  to 
bring  these  companies  to  a  realiza- 
tion of  the  need  for  maintaining 
production  at  the  highest  possible 
level  .  .  .  bv  meeting  the  just  de- 
mand of  UE-CIO  for  a  wage  in- 
crease." 


FM  Group  to  Meet 

FIRST  meeting  of  the  FM  Execu- 
tive Committee  since  FMBI 
merged  with  NAB  Nov.  1  is  tenta- 
tively scheduled  to  be  held  Dec.  28 
in  Chicago,  according  to  C.  E. 
Arney  Jr.,   NAB  secretary-treas- 


B  R  O  A  P  G  A  S  TING    •    Broadcast  Advertising 


But  the  coupon 

will  bring  it  to  you— FREE! 


Any  large  advertiser  or  agency  in  America  who  could  get 
an  "exclusive"  on  the  facts  disclosed  in  the  1945  Iowa 
Radio  Audience  Survey  would  have  an  asset  so  tremen- 
dous as  to  be  worth  literally  thousands  of  dollars.  YOU 
can  get  these  facts — FREE.  Here  are  a  few  of  the  vital 
questions  the  1945  Survey  answers: 

What  percentage  of  the  people  in  each  county  of  Iowa 
"listen  most"  to  ivhich  stations?  In  the  State  as  a  whole? 
Urban  people?  Village  people?  Farm  people? 

How  many  hours  per  day  do  Iowa  people  listen  to  any 
"heard  regularly"  station,  as  compared  with  the  stations 
they  name  as  "listened  to  most9'? 

Do  farm  people  listen  to  different  stations  than  urban 
people? — village  people?  Which  stations  are  preferred 
for  Farm  Programs? — for  Newscasts? 

How  many  people  listen  at  various  hours  of  the  day  and 
night?  Do  you  get  more  listeners  per  dollar  at  6  a.m. 
or  6  p.m.?  At  other  hours? 


vs.;      ::;;/>?:,  -v;:rvv::} 

mrwM:v 


What  types  of  things  annoy  Iowa  listeners?  How  much? 
What  commercials  are  disliked? 

What  suggestions  do  Iowa  people  have  to  improve  radio 
service?  What  are  the  trends  in  best-liked  program  ma- 
terial? At  what  point  do  listeners  usually  change  the  dial? 

ALL  THESE  QUESTIONS — AND  MANY  MORE — are 
answered  in  detail  and  with  complete  break-downs,  in  the 
1945  Survey.  Conducted  by  Dr.  Forest  L.  Whan  of  the 
University  of  Wichita,  the  1945  Survey  is  a  MUST  for 
every  thoughtful  executive.  Get  your  copy  NOW.  Fill  in 
and  mail  the  coupon. 


Station  WHO 
914  Walnut  Street 
Des  Moines  7,  Iowa 

Gentlemen:  Please  send  me,  without  obligation,  my  FREE  copy  of 
the  1945  Iowa  Radio  Audience  Survey. 


State . 


ROADCASTING 


Broadcast  Advertising 


November  12,  1945    •    Page  19 


Nets  Oppose  Law  to  Define  Newcasts 


Labeling  of  Propaganda 
Is  Necessary,  Says 
House  Prober 

LEGISLATION  to  require  net- 
works and  stations  to  distinguish 
between  news  reporting  and  com- 
ments is  not  the  answer  to  com- 
plaints that  opinion  and  personal 
prejudice  in  some  commentaries 
overshadow  the  news.  To  the  con- 
trary such  legislation  would  vio- 
late the  Bill  of  Rights. 

That,  in  substance,  is  the  con- 
sensus of  three  of  the  major  net- 
works in  views  expressed  in  letters 
to  Ernie  Adamson,  counsel  of  the 
House  Committee  on  Un-American 
Activities.  Mr.  Adamson  on  Oct. 
20,  in  a  letter  to  the  four  major 
networks,  called  upon  stations  and 
commentators  to  give  "careful  con- 
sideration" to  "hostile  public  opin- 
ion" against  commentators,  it  was 
disclosed  last  week. 

'Critical'  Letters 

He  wrote  that  the  Committee  re- 
ceives "many  critical  letters  cover- 
ing certain  so-called  commentators 
who  engage  in  expression  of  opin- 
ion and  personal  prejudice  to  such 
an  extent  as  to  overshadow  the 
news  and  emphasize  the  element 
of  propaganda."  He  said  "some 
measures  must  be  taken  by  the  sta- 
tions or  by  Congress  to  clearly 
separate  political  propaganda  pro- 
grams from  real  news  broadcasts," 
and  added  he  hoped  the  situation 
"will  make  it  unnecessary  for  the 
Committee  to  recommend  the  pas- 
sage of  remedial  laws." 

As  Broadcasting  went  to  press, 
American,  CBS  and  Mutual  had 
taken  issue  with  Mr.  Adamson. 
NBC  will  formulate  no  answer  until 
after  a  conference  of  top  executives. 
A.  L.  Ashby,  vice-president  and 
general  counsel,  may  discuss  the 
question  personally  with  the  Com- 
mittee counsel  in  Washington,  the 
network's  New  York  headquarters 
said. 

Meanwhile  a  committee  repre- 
senting 27  civic,  political  and  wel- 
fare organizations,  spearheaded  by 
the  Political  Action  Committee  and 
Radio  Writers'  Guild,  met  in  New 
York  Wednesday  to  organize  na- 
tional action  to  "abolish  the  House 
Committee  on  Un-American  Activi- 
ties". 

Norman  Corwin,  writer-producer 
and  brother  of  Emil  Corwin,  who 
compiled  a  Radio  Handbook  for  the 
CIO  more  than  a  year  ago,  heads 
the  committee  to  abolish  the  House 
group.  He  announced  that  the  new- 
ly created  committee  will  support 
six  commentators  whose  scripts 
are  being  investigated  by  the  House 
probers.  [Broadcasting,  Oct.  15, 
22].  The  committee  felt  it  was  no 
"coincidence"  that  two  commenta- 
tors— Hans  Jacob  of  WOV  and  Wil- 
liam Gailmor  of  WJZ — have  been 
dismissed  since  the  House  Commit- 
tee investigation  started,  it  was  re- 
ported. Mr.  Gailmor's  contract  was 


terminated,  however,  before  the 
House  group  disclosed  it  had  asked 
for  his  scripts,  according  to  Rep. 
Rankin  (D-Miss.) 

Mark  Woods,  president  of  Amer- 
ican, advised  Mr.  Adamson  by  mail 
Nov.  1  that  his  network  is  "opposed 
to  any  attempt  by  the  Congress  to 
restrict  the  freedom  of  expression 
of  news  commentators,  whether  on 
our  own  network  or  other  networks 
or  individual  stations. 

"While,  obviously,  all  our  listen- 
ers do  not  agree  with  the  interpre- 
tation of  all  our  commentators,  and, 

STATIONS  must  separate  news 
from  "political  propaganda",  says 
Ernie  Adamson,  counsel  for  House 
Committee  on  Un-American  Activi- 
ties. Such  legislation  would  violate 
Bill  of  Rights,  could  not  be  en- 
forced and  would  curb  freedom  of 
speech,  reply  American,  CBS  and 
Mutual.  House  prober  charges  "hos- 
tile public  opinion"  against  some 
so-called  commentators. 

as  a  result,  we  do  receive  criti- 
cism concerning  their  broadcasts, 
we  have  no  evidence,  as  your  letter 
suggests,  that  the  public  is  anxious 
to  have  either  our  network,  or  the 
Congress  by  law,  limit  the  freedom 
of  expression,"  Mr.  Woods  wrote. 

American  permits  freedom  of  ex- 
pression because  it  feels  as  a  "hold- 
er of  a  public  franchise  we  believe 
it  is  our  obligation  to  protect  this 
basic  tenet  of  American  life,"  he 
continued.  American  reviews  scripts 
for  "good  taste,  for  libel  and  ap- 
propriate news  authority"  and  pre- 


sents "as  balanced  an  interpreta- 
tion of  news  events  as  possible," 
Mr.  Woods  went  on.  He  explained 
that  American  commentators  may 
be  classified  as  "liberal,  conserva- 
tive and  middle-of-the-road"  and 
that  listeners  can  obtain  a  variety 
of  interpretation. 

Julius  F.  Brauner,  general  attor- 
ney of  CBS,  said  the  real  answer 
to  the  question  posed  by  Mr.  Adam- 
son rests  in  the  fact  that  the  "pub- 
lic sooner  or  later  learns  to  dis- 
tinguish between  the  broadcast  of 
solid  news  and  analysis  and  that 
of  biased  pontification. 

"News  programs  should  present 
only  clear,  uncolored  reporting  of 
news  of  interest  to  listeners,  and 
should  not  be  weighted  as  to  either 
selection  or  treatment  in  favor  of 
any  side  or  view,"  he  wrote.  "News 
analysis  should  consist  of  only  un- 
biased, fair  and  balanced  commen- 
tary on  the  meaning  of  the  news, 
so  that  listeners  may  have  back- 
ground and  enlightenment,  and 
should  neither  espouse  nor  exhort. 

"This  field  is  peculiarly  not 
adapted  to  legislative  rules.  It 
seems  almost  impossible  to  devise 
statutory  language  which  would 
not,  on  the  one  hand,  suffer  from 
ineffectiveness  and,  on  the  other 
hand,  result  in  strangulation  of 
good  operation." 

To  make  such  a  law  effective 
enough  to  insure  "real  objectivity" 
broadcasts  would  have  to  be  "sur- 
rounded and  interlarded  with  so 
many  references  to  sources,  identi- 
fications and  disavowals  as  to  make 
(Continued  on  page  86) 


N.  M.'s  Attempt  To  Impose  Sales  Tax 
On  Stations  Will  Be  Argued  Nov.  19 


ATTEMPT  of  the  State  of  New 
Mexico  to  impose  a  sales  tax  on 
radio  stations  as  purely  intrastate 
business  operations  will  be  argued 
Nov.  19  before  the  U.  S.  District 
Court  for  District  of  New  Mexico. 
Involved  is  a  threat  against  similar 
taxing  of  stations  in  the  29  other 
States  that  have  sales  taxes. 

Four  stations  have  asked  the 
court  for  an  injunction  to  restrain 
the  state  from  collecting  the  tax, 
along  with  penalties  and  interest. 
The  amount  will  run  over  $20,000 
in  the  case  of  one  local  station. 
Stations  are  KGFL  Roswell,  KFUN 
Las  Vegas,  KWGW  Hobbs,  KTMV 
Tucumcari. 

Last  Monday  the  stations  won 
a  preliminary  skirmish  when  the 
court  overruled  move  by  the  State 
to  dismiss  complaints  on  the  ground 
the  court  lacked  jurisdiction  to  try 
the  case  and  grant  relief. 

NAB  is  taking  part  in  the  case, 
with  John  Morgan  Davis,  general 
counsel,  and  Milton  J.  Kibler,  as- 
sistant general  counsel,  appearing 
at  the  hearing.  Howard  S.  Frazier, 
director  of  engineering,  will  make 
field  intensity  measurements  in  and 
out  of  the  State  and  submit  findings. 


New  Mexico's  gross  sales  tax  of 
2%  was  passed  in  1935.  It  affects 
anybody  doing  business  in  the  state. 
Broadcast  stations  had  not  been 
required  to  pay  the  tax  on  the 
ground  they  do  business  in  inter- 
state commerce,  under  a  State 
Revenue  Bureau  ruling.  This  posi- 
tion was  supported  by  the  Fishers 
Blend  Station  Inc.  U.  S.  Supreme 
Court  decision  in  1936. 

Last  year  the  present  New 
Mexico  attorney  general  overruled 
the  State  Revenue  Bureau  opinion 
and  held  stations  were  liable  to  the 
tax.  Stations,  especially  with  low 
power  whose  business  was  purely 
local,  were  held  not  to  be  doing 
business  interstate  and  therefore 
subject  to  tax.  The  Fishers  Blend 
decision  was  held  not  applicable. 

The  act  has  a  licensing  clause 
requiring  stations  to  take  out  li- 
censes to  do  business  in  the  State. 
Criminal  penalties  are  provided, 
failure  to  take  out  a  license  being  a 
misdemeanor.  The  attorney  general 
ordered  stations  to  pay  tax  back  to 
1935  or  until  they  started  business, 
along  with  penalties.  Threats  to 
levy  on  station  equipment  have  been 
made. 


A  FEW  WORDS  are  directed  by 
Commander  Jack  Dempsey  into  the 
ear  of  Atlanta's  Mayor  Pro  Tern 
Howard  Hare,  who  with  Stan  Ray- 
mond (r),  head  of  special  events 
of  WATL  Atlanta,  greeted  the 
former  heavyweight  boxing  cham- 
pion upon  his  arrival  in  Atlanta  to 
referee  the  main  wrestling  match 
on  a  "Million  Dollar  Bond  Show". 


Dempsey  Heads  Video 
Fightcast  Organization 

COMMANDER  JACK  DEMPSEY 
will  become  president  of  a  newly 
formed  organization  to  put  on  box- 
ing bouts,  that  will  specialize  in 
selling  television  rights  to  the 
fights  it  promotes  to  advertisers, 
when  he  is  released  from  the  Coast 
Guard  in  January.  He  is  expected 
to  sign  a  10-year  contract  with  the 
firm. 

"Deal,  involving  $2,500,000,  is 
probably  the  most  important  one 
ever  made  involving  a  sports  fig- 
ure," Max  Waxman,  Commander 
Dempsey's  business  manager,  said 
in  New  York.  "Dempsey  will  have 
virtually  unlimited  financial  back- 
ing for  his  promotions  and  it  will 
place  him  in  direct  competition 
with  Mike  Jacobs,"  he  maintained. 

Asked  by  Broadcasting  for  de- 
tails of  the  new  company's  televi- 
sion activities,  Mr.  Waxman  said 
he  could  not  reveal  anything  else 
until  Commander  Dempsey  is  dis- 
charged from  service. 


Gum  Spots 

BOWMAN'S  GUM  Inc.,  New  York 
(Warren's  chewing  gum),  Nov.  12 
starts  spot  announcements  on  100 
stations  all  over  the  country  for  52 
weeks.  Agency  is  Franklin  Bruck 
Adv.,  N.  Y. 


WHN  Claims  Scoop 

WHN  New  York  claims  a  45-min- 
ute  scoop  on  the  election  coverage 
of  the  New  York  mayoralty  results 
on  election  night,  Nov.  6.  Featured 
on  station  was  an  exclusive  state- 
ment from  Edward  V.  Loughlin, 
Tammany  Chieftain,  broadcast  on 
George  Hamilton  Combs'  regular 
7  p.m.  program.  Loughlin  said  that 
"on  the  basis  of  the  election  re- 
turns so  far  received,  General 
O'Dwyer's  plurality  will  be  in  the 
neighborhood  of  700,000."  Actual 
plurality  was  685,175.  Combs  went 
on  at  7  p.m.  and  until  8  p.m.,  sta- 
tion broadcast  constant  stream  of 
election  returns  received  from  pri- 
vate sources,  scooping  all  other  sta- 
tions. 


Page  20    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


When  it's  time  to  go  to  work  on  new 
national  business,  then  it's  high  time 
to  call  in  Weed  &  Company,  whose 
full -time  business  is  good  times  on 
good  stations.  With  Weed  men  con- 
stantly on  the  job,  "time  will  sell". 


With  headquarters  in  the  nation's 
time  buying  centers,  Weed  men  are 
well  able  to  make  "Nationally  Rep- 
resented by  Weed  &  Company" 
mean  business  for  sales-able  stations. 
Ample  proof  is  in  the  daily  flow  of 
Weed-arranged  contracts. 


WEED  AND  COMPANY 

RADIO  STATION  REPRESENTATIVES 

NEW  YORK   •    BOSTON    •   CHICAGO    •   DETROIT   •   SAN  FRANCISCO    •  HOLLYWOOD 


is  a  successful 

station 
made  of? 

9 
/ 


fc 


it  has  been  proven  time  and  again  that,  as  a  business  grows,  it  leans  toward  self-satisfaction 
and  smugness.  It's  inclined  to  be  satisfied  with  the  way  things  have  been  done,  to  shy  from  the 
new  and  different,  to  close  its  eyes  to  those  creative  functions  of  both  management  and  production 
without  which  no  business  can  successfully  survive. 

During  nearly  twenty-five  years  of  growth,  WOR  has  warily  watched  for  any  tendency  on  its 
part  to  be  satisfied  with  the  usual,  to  hesitate  to  experiment  with  the  new  and  different.  For 
WOR  knows  that  while  other  businesses  might  commit  this  error  and  exist,  to  do  so  in  the 
mercurial,  fast-changing  field  of  broadcasting  would  be  fatal. 

This  curiosity,  this  impatience  with  the  dull  and  hackneyed,  circulates  through  every  moment 
of  WOR's  programming  day  and,  in  the  process,  is  unconsciously  absorbed  by  its  sponsors.  Year 
after  year,  surveys  and  success  stories  reaffirm  that  this  is  one  of  the  most  apparent  things  that 
a  successful  station  is  made  of. 

Naturally,  this  vitality  of  outlook  not  only  consistently  attracts  one  of  the  most  impressive 
audiences  in  the  greatest  listening  territory  on  the  Eastern  Seaboard,  but  has  produced  for 
WOR  one  of  the  most  complete  collections  of  success  stories  in  modern  American  radio. 

On  these  pages,  WOR,  for  the  first  time,  publicly  lists  the  names  of  106  sponsors  who  so 
graciously  cooperated  with  us  in  the  tedious,  but  exhilarating,  task  of  preparing  four  to  six  page 
studies  of  their  successful  use  of  WOR. 

note:  W OR's  106  success  stories  have  been  approved  by  their  sponsors.  However,  they  cannot  be 
released  for  examination  or  publication  without  the  permission  of  the  companies  concerned. 


wor  that 


power-full  station 


ALCOHOLIC  BEVERAGES 

PETER  BREIDT  BREWING  CO. 
H.  T.  DEWEY  &  SONS  CO. 
GAMBARELLI  &  DAVITTO 
GAMBARELLI  &  DAVITTO  SPEAS 


AMUSEMENTS 

WARNER  BROS.  CIRCUIT  MANAGEMENT  CORP. 


DRUGS,  TOILET  GOODS 

AND  COSMETICS 

DRUGS 

B.  C.  REMEDY  CO. 
BELL  &  CO. 

INTERNATIONAL  VITAMIN  CORE 
McKESSON  &  ROBBINS,  INC. 

TOILET  GOODS 

BATHASWEET  CORP. 
BRISTOL  MYERS  CO. 
CONTI  PRODUCTS  CO. 
MARLIN  FIREARMS  CO. 
THE  MENNEN  CO. 

COSMETICS 

DREZMA,  INC. 

GLAME  CO. 

ARMIN  VARADY,  INC. 


AUTOMOTIVE 


ANDERSON  CO.  (SLEETMASTER) 
AUBURN  AUTO  SALES  CORP  OF  N.  Y. 


GASOLINE  AND  OILS 

RICHFIELD  OIL  CORP 
TIDEWATER  ASSOCIATED  OIL  CO. 


CLOTHING  AND  APPAREL 

PHILIP  A.  SINGER  &  BROS.,  INC. 
GOTHAM  HOSIERY  CO. 


FOOD  PRODUCTS 

BAKERY 

DUGAN  BROTHERS 
FISCHER  BAKING  CO. 
GORDON  BAKING  CO. 
PURITY  BAKERIES  CORE 

DAIRY  PRODUCTS 

BORDEN'S  FARM  PRODUCTS  CO. 

BORDEN'S  ICE  CREAM  CO. 

BOSCO  COMPANY 

BREYER  ICE  CREAM  CO. 

HORTON'S  MEL-O-ROL  ICE  CREAM 

WALKER-GORDON  LABS.  (MILK) 

WALKER-GORDON  LABS.  (ACIDOPHILUS  MILK) 


MISCELLANEOUS  FOODS  (cont'd.) 

DRYDEN  &  PALMER  CO. 
CHARLES  GULDEN  CO. 
S.  GUMPERT  CO. 
HABITANT  SOUP  CO. 


wor  that  power- 


MEAT  PRODUCTS 

ADOLPH  GOBEL,  INC. 
ILLINOIS  MEAT  CO. 

NORTHWESTERN  TURKEY  GROWERS'  ASS'N 

MISCELLANEOUS  FOODS 

AMERICAN  BEVERAGE  CORP 
BEECHNUT  PACKING  CO. 
CANADA  DRY  GINGER  ALE  CO. 
CONSOLIDATED  PRODS. 


HULBURT'S  FRUIT  PRODUCTS,  INC. 
KEMP  BROTHERS  PACKING  CO. 
V.  LA  ROSA  &  SONS,  INC. 
RIVERBANK  CANNING  CO. 
S.  A.  SCHONBRUNN 
SEEMAN  BROTHERS 
VAN  CAMP'S,  INC. 
VANTI  PA-PI-A  CORE 

WESSON  OIL  AND  SNOWDRIFT  SALES  CO. 
WINTER  GARDEN  CARROTS 
NEWARK  CHEESE  CO. 
PHILA.  DAIRY  PRODUCTS 


HOUSEHOLD  PRODUCTS 

ACME  WHITE  LEAD  CO. 
AMERICAN  GAS  MACHINE  CO. 
BIGELOW-SANFORD  CARPET  CO. 
CHEMICAL  CONTROL  EASTERN  DIV,  INC. 
COLGATE-PALMOLIVE-PEET  CO. 
DECORATIVE  CABINET  CORP 
O'CEDAR  CORP 
PRESS-ON,  INC. 
RADBILL  OIL  CO. 
SPRING-AIR  MATTRESS  CO. 


full  station 


INSURANCE  AND  FINANCIAL 

BRONX  COUNTY  TRUST  CO. 
GREENWICH  SAVINGS  BANK 
MODERN  INDUSTRIAL  BANK 
NATIONAL  SAFETY  BANK  &  TRUST  CO. 
NORTH  AMERICAN  ACCIDENT  INSURANCE  CO. 
PROVIDENT  LOAN  SOCIETY  OF  N.  Y. 


MISCELLANEOUS 

CHILDS  COMPANY 

DELAWARE,  LACKAWANNA  &  WESTERN  COAL  CO. 

EMPIRE  GOLD  CO. 

GRACELAND  MANAGEMENT  CORE 

GRUEN  WATCH  CO. 

HARTZ  MOUNTAIN  PRODUCTS 

THE  BOOKHOUSE  FOR  CHILDREN 

CONSOLIDATED  PRODUCTS  CO. 

HYGRADE  SYLVANIA  CORP 

NEW  YORK  TELEPHONE  CO. 

OLD  COUNTRY  TROTTING  ASS'N 

PILOT  RADIO  CORP 

PUBLIC  SERVICE  OF  NEW  JERSEY 

REFRIGERATION  &  AIR  CONDITIONING 

RESTLAND  SALES  &  MANAGEMENT 

SUSSEX  COUNTY  BOOSTERS 

WINTER  AND  COMPANY 

QUAKER  OATS  CO.— KEN-L  PRODUCTS  CO. 


that  power-full  station 


RETAIL  ESTABLISHMENTS 

ADLER  SHOES 
L.  BAMBERGER  &  CO. 
THE  BRASS  RAIL,  INC. 
CROWELL  PUBLISHING  CO. 
HOWARD  CLOTHES,  INC. 


BEN  MARDEN'S  RIVIERA. 
ROGERS  PEET  CO. 
SEARS,  ROEBUCK  &  CO. 
VIM  ELECTRIC  CO. 


TOBACCO  PRODUCTS 

MARTA  CIGAR  CO. 

PHILIP  MORRIS  &  CO.,  LTD. 


WOR 


at  1440  Broadway,  in  New  York 

MUTUAL 


FM  Dept.  Seeking 
4  Changes  in  Rules 

New  NAB  Group  Files  Petition 
With  FCC  for  Amendments 

FM  DEPT.  of  NAB,  successor  to 
FM  Broadcasters  Inc.,  swung  into 
action  last  week  by  asking  the  FCC 
to  amend  its  FM  regulations  in  four 
respects  to  speed  development  of 
this  newer  art. 

Petition  to  change  the  Commis- 
sion regulations  was  filed  by  Robert 
T.  Bartley,  director  of  NAB's  new 
FM  Dept.,  which  is  quartered  in  the 
old  FMBI  offices  at  1730  I  St.  NW. 
Washington. 

Pointing  out  that  NAB  has  47 
FM  station  members,  the  petition 
asks  prior  consideration  to  a  re- 
quest that  the  FCC  revise  its  nu- 
merical system  of  numbering  FM 
channel  designations  as  specified 
under  Rule  3.201.  Quick  action  is 
sought  because  manufacturers  are 
just  getting  into  production  of  re- 
ceiving sets  and  a  revised  band- 
marking  system,  if  adopted,  should 
be  specified  quickly  to  permit  uni- 
formity in  sets. 

NAB  observes  that  if  designa- 
tions start  with  No.  1  for  107.9 
me,  No.  2  for  107.7,  and  so  on 
downward,  the  numbering  could  be 
extended  indefinitely  should  the  FM 
band  be  extended  indefinitely  with- 
out completely  revising  the  entire 
numbering  system.  Thus  set  makers 
could  use  channel  numbers  on  dials 
without  fear  that  band  expansion 
would  make  dials  obsolete.  Chan- 
nel numbers,  it  is  argued,  are  less 
confusing  to  the  public  than  mega- 
cycle assignments. 

Second,  NAB  asks  the  Commis- 
sion to  adopt  a  rule  permitting 
joint  program  logs  during  dupli- 
cate operation  of  standard  and  FM 
stations,  suggesting  no  useful  pur- 
pose is  served  by  the  burdensome 
requirement  of  separate  logs  for 
identical  programs. 

Third,  NAB  seeks  permission  to 
use  joint  call  letters  during  dupli- 
cate operation  of  standard  and  FM 
stations.  More  efficient  operation 
would  result  in  many  cases,  it  is 
stated. 

Fourth,  NAB  asks  revision  of  the 
six-hour  minimum  operation  as 
specified  in  Rule  3.261.  Instead  of 
being  compelled  to  operate  three 
hours  from  6  a.m.  to  6  p.m.,  and 
another  three  hours '  from  6  p.m. 
to  midnight,  stations  should  be  al- 
lowed to  pick  their  own  six  hours, 
said  NAB.  Thus  FM  stations  oper- 
ating in  a  single  area  would  be 
able  to  stagger  their  hours  to  give 
listeners  access  to  more  FM  pro- 
grams. As  an  alternative,  NAB 
suggested  possibility  of  requiring 
a  minimum  operating  schedule  per 
week  to  afford  greater  flexibility. 


WTAM  RUNS  ON  GADGETS 


Lewis  in  Honolulu 

FULTON  LEWIS  jr.,  Mutual 
Washington  commentator,  pre- 
sented his  daily  broadcasts  from 
Honolulu  last  week,  Nov.  5-9,  using 
the  Mutual  affiliate  in  Honolulu, 
KGMB. 


Mr.  Pribble 


WHEN  he's  faced  with  a  tech- 
nical or  production  problem,  Ver- 
non H.  Pribble,  general  manager 
of  WTAM  Cleveland,  turns  gadg- 
eteer.  The  results 
are  evident 
throughout  the 
station.  By  per- 
formers and  staff 
members  they  are 
regarded  as 
the  difference  be- 
tween relaxed 
broadcasting  and 
hurly-burly  oper- 
ations. 

Mr.  Pribble 
has  been  manager  of  NBC's 
Cleveland  station  for  almost  11 
years,  and  formerly  was  general 
manager  of  WGN  Chicago.  Before 
that,  he  worked  in  the  advertising 
division  of  the  Chicago  Tribune, 
and  later  he  was  in  charge  of  the 
radio  department  of  Stack-Goble 
Advertising  Agency. 

The  gadgets  he  dreams  up  are 
built  by  staff  engineers  in  the  sta- 
tion's workshop.  While  they're  the 
pride  of  the  station,  they're  not 
the  only  evidence  of  Mr.  Pribble's 
creative  activities:  One  of  his 
principal  hobbies  is  clay  sculpture, 
and  one  of  his  favorite  works  is  a 
terracotta  portrait  of  his  younger 
daughter,  Betty. 

Some  of  the  devices  he  has  con- 
ceived and  put  into  use  at  WTAM 
are  shown  here: 


CONTROL  ROOM  CLOCKS  like 
this  pair,  operated  by  the  toggle 
switches  seen  above  them,  are 
standard  WTAM  equipment  for 
timing  rehearsals.  The  one  at  left 
is  used  for  total  timing,  may  be 
stopped  when  rehearsals  must  be 
interrupted.  One  at  right,  used  as 
stopwatch,  times  interruption. 


LOGGING  CLOCK  to  record  the 
station's  programs  and  the  hour, 
minute,  second  and  fraction  of  a 
second  on  which  each  starts  and 
finishes  resulted  when  Mr.  Pribble 
and  S.  E.  Leonard,  engineer  in 
charge,  got  their  heads  together. 
Instrument  provides  foolproof 
check  on  what  was  aired  and  when. 


FRANTIC  arm-waving  by  the  pro- 
gram producer  is  eliminated  by 
this  "traffic  light"  invention  of  Mr. 
Pribble.  Installed  beside  every 
WTAM  microphone,  device  flashes 
a  green  light  to  indicate  action 
should  be  speeded,  a  red  light  when 
it  should  be  slowed  down. 


Woman  of  the  Year 

LISA  SERGIO,  news  analyst  on 
American's  One  Woman's  Opinion, 
presented  this  year's  meritorious 
achievement  award  to  Pauline  E. 
Mandigo  of  the  Phoenix  News  Pub- 
licity Bureau.  Award  is  given  an- 
nually by  the  New  York  Business 
and  Professional  Women's  Clubs  to 
the  woman  voted  by  them  as  the 
outstanding  woman  of  the  year. 


INTERNATIONAL  Information  Service, 
formerly  OWI  overseas  branch,  has  com- 
pleted series  of  transcribed  half-hour 
adaptations  of  motion  picture  plays  in 
French  for  release  on  Paris  Radio  IIS 
used  facilities  of  KPI  Los  Angeles  re- 
cording division  under  supervision  of 
Lyman  Smith,  for  transcriptions. 


WTHT  Expands 

WTHT  Hartford,  Conn.,  will  open 
new  studios  in  connection  with  its 
affiliation  with  American  Broad- 
casting Co.  Dec.  1.  The  larger 
quarters  will  be  located  in  the  Fac- 
tory Insurance  Building,  555  Asy- 
lum St.  With  15,000  square  feet  of 
available  space  as  compared  with 
the  previous  4,000,  the  station  ex- 
pects to  accommodate  large  studio 
audiences  in  the  future. 


KMBC  RADIO  DATA 
DEADLINE  IS  NOV.  15 

FORMS  on  which  to  challenge, 
correct,  and  supplement  informa- 
tion already  gathered  by  KMBC 
Kansas  City  in  its  compilation  of 
pioneering  data  on  broadcasting's 
first  25  years  have  been  distributed 
throughout  the  industry. 

A  challenge  sheet  lists  pioneer- 
ing events  in  engineering,  public 
service,  general  programming,  spe- 
cial events  and  stunts,  news,  sports, 
and  the  commercial  side  of  radio. 
An  accompanying  form  provides 
space  for  broadcasters  to  challenge 
any  claims  listed.  The  challenge 
sheet,  No.  "B",  contains  data  in 
addition  to  that  published  in  Sheet 
"A"  last  June  and  also  includes 
major  revisions  and  "challenges" 
to  the  original  release. 

Broadcasters  have  until  Nov.  15 
to  return  their  challenges.  Data  not 
challenged  by  that  time  will  be 
added  to  the  compilation  as  final 
and  authentic.  Stations  are  also 
asked  to  submit  their  public  serv- 
ice records  and  to  complete  miss- 
ing parts  of  incomplete  data.  Ma- 
terial is  to  be  printed  in  book  form. 


'Human  Adventure'  May 
Be  Moved  to  Wednesday 

POSSIBILITY  that  Human  Ad- 
venture, the  WGN-U.  of  Chicago 
weekly  series  on  scientific  dis- 
covery, may  move  to  Wednesday, 
9-9:30  p.m.  CST  was  seen  last 
week  as  WGN  officials  met  with 
faculty  members  to  discuss  further 
plans  for  the  program's  future. 

Adventure  was  dropped  by  Re- 
vere Copper  &  Brass  effective  Nov. 
25,  when  WGN  refused  to  move 
it  to  New  York  in  response  to 
sponsor's  demands  [Broadcasting, 
Nov.  5].  If  Adventure  moves  into 
the  Wednesday  slot  it  will  replace 
The  Chicago  Story  which  WGN 
introduced  a  few  weeks  ago  as  one 
of  its  biggest  production  numbers. 
Chicago  Story  will  itself  be  moved 
but  specific  time  and  date  has  not 
been  decided,  according  to  WGN 
officials.  They  said  Adventure  will 
be  carried  on  Mutual,  whether  or 
not  it  is  sponsored. 


RCA  Net  Increases 

RADIO  CORP.  of  America  and  its 
subsidiaries  in  the  first  nine  months 
of  1945  had  a  net  income  of  $8,- 
204,470  after  all  charges  includ- 
ing taxes,  Brig.  Gen.  David  Sar- 
noff,  president,  reported  last  week. 
The  figure  was  $1,469,800  more 
than  the  net  for  the  corresponding 
period  a  year  ago.  After  preferred 
dividend  payments,  earnings  appli- 
cable to  the  common  stock  for  this 
year's  period  were  42  cents  a 
share,  compared  with  31.5  cents 
for  the  1944  period.  Gross  income 
totaled  $222,002,801,  a  decrease  of 
$17,933,916  from  last  year.  Provi- 
sion for  federal  income  taxes 
totaled  $16,592,400,  a  decrease  of 
$5,153,100. 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  27 


On  the  Service  Front 


1 50,000 1 

WH0PPIN/ 
I  WATTS  I 


Servinq  1,747,955 

primary  and 
1381977  secondary 
area  RADIO  HOMES. 

One  of  America's 
best  known 
personalized 
operations. 

AMERICAN  NETWORK 


ONE  OF  THE  WORLD'S  BETTER  RADIO  STATIONS 


AM  and  FM,  Direction-Finding 
Units  Used  in  Weather  'Sleuth' 


A  MECHNICAL  "weather  sleuth" 
using  radio  waves  to  determine  the 
weather  aloft,  was  described  in  a 
release  from  Farnsworth  Televi- 
sion &  Radio  Corp.  last  week.  De- 
veloped by  the  U.  S.  Army  Signal 
Corps  in  conjunction  with  engi- 
neers of  Farnsworth,  and  used  in 
the  war,  the  SCR-658  equipment 
is  now  being  considered  by  the 
U.  S.  Weather  Bureau  for  meteoro- 
logical observations. 

The  air  transportable  meteoro- 
logical radio  direction  finder  is  de- 
signed to  operate  as  part  of  a  sys- 
tem to  measure  the  direction  and 
velocity  of  the  wind  aloft,  when 
used  with  an  audio  modulated  ra- 
diosonde, a  small  radio  transmit- 
ter sent  up  with  the  balloon,  the 
system  furnished  data  on  hu- 
midity, temperature,  and  pressure 
at  altitudes  up  to  60,000  feet  above 
ground.  With  direction  finding 
equipment  at  the  ground  receiving 
station,  the  course  of  the  radio- 
sonde balloon  can  be  followed  con- 
stantly. Both  FM  and  AM  are  em- 
ployed in  recording  weather  condi- 
tions. 

*  *  * 
Back  in  Saddle 

MARTIN  RYERSON  SMITH,  for- 
mer radio  news  editor  of  AFN,  has 
been  released  from  the  Army  as 
T/Sgt.  He  has  written  for  radio 
under  the  name  Martin  Ryerson. 
His  first  play  since  his  release  was 
broadcast  on  First  Nighter  Nov. 
10  on  CBS. 

Current  Tricks 
OPERATING  a  radio  station  on 
municipal  electricity  that  is  turned 
on  and  off  at  unstated  intervals  has 
failed  to  daunt  AFN's  technicians 
in  Paris.  S/Sgt.  Fred  Nives,  New 
York,  T/5  Ken  Adams,  Decatur, 
111.,  and  Pfc.  Douglas  White,  Wash- 
ington, D.  C,  dovetailed  a  PE-95 
generator  in  the  municipal  current 
system,  which  is  turned  off  unpre- 
dictably to  conserve  electricity,  so 
that  generator  starts  the  second  the 
city  electricity  goes  off.  Invention 
makes  possible  whole  AFN-conti- 
nental  network,  which  is  fed  by 
AFN  Paris. 

*  *  * 
Dampened  Rose 

CURRENT  issue  of  Collier's  Mag- 
azine contains  an  article  entitled 
"The  Plucking  of  the  Rose",  by 
Sgt.  Jack  Sher,  describing  the  pro- 
grams of  three  GI's  in  AFRS  in 
the  Pacific  who  succeeded  in  damp- 
ening the  propaganda  of  Tokyo 
Rose. 

*  *  * 
AFN  to  Add  Italy 

AFN  will  add  Italy  to  its  continen- 
tal network  Dec.  1  when  it  takes 
over  operation  of  stations  formerly 
run  by  American  Expeditionary 
Stations  of  AFRS.  Operations  offi- 
cer for  Italy  will  be  Lt.  Fred  Hay- 


ward,  former  station  manager  at 
Naples.  AFN  now  covers  British 
Isles,  France  and  Germany. 

*  *  * 

London  to  States 
CAPT.  JACK  LONDON,  one  of 
AFN's  charter  members,  is  on  his 
way  back  to  stateside  duty  with 
AFRS.  Before  leaving  overseas,  he 
was  awarded  the  Bronze  Star  for 
"great  judgment,  zeal  and  knowl- 
edge in  coordinating  installations 
of  mobile  radio  stations  with  the 
Armies,  bringing  under  control  a 
group  of  technically  and  adminis- 
tratively complicated  independent 
radio  stations  spread  over  a  vast 
distance  in  an  active  theater  of 
war." 

*  *  * 
Binkin  Gets  BEM 

T/SGT.  SYL  BINKIN,  program 
manager  of  AFN  Paris,  has  been 
awarded  the  British  Empire  Medal 
in  recognition  of  his  contributions 
to  the  success  of  AEF  programs  of 
which  he  was  production  manager. 
He  was  formerly  program  manager 
for  WEW  St.  Louis. 

*  *  * 

L.  A.  Office  Closes 

WITH  release  from  service  of 
Maj.  Robert  Pollack,  chief  of  War 
Dept.  West  Coast  office,  Radio 
Branch,  Bureau  of  Public  Rela- 
tions, that  division  was  de-acti- 
vated in  early  November.  Offices 
have  been  taken  over  by  Special 
Information  Section,  Headquarters 
Army  Ground  Forces.  Lt.  Col. 
David  Flournoy,  one-time  continu- 
ity editor  of  KM  OX  St.  Louis, 
heads  set-up  as  chief  of  Los  An- 
geles office.  Sgt.  Paul  Pierce  is  his 
aide. 

Allen  Back  to  WTOP 
REGINALD  ALLEN  has  been  re- 
leased from  the  Army  as  S/Sgt., 
and  has  returned  to  the  announcing 
staff  of  WTOP,  Washington  CBS 
station.  While  in  the  Army  he  was 
with  AFRS  as  announcer  at  the 
Kwajalein  station,  and  program 
director  of  Eniwetok  outlet.  He 
was  with  WTOP,  WDNC  Durham, 
WBT  Charlotte  prior  to  service. 

Stoner  Gets  DSM 
MAJ.  GEN.  FRANK  E.  STONER, 
chief  of  Army  Communications, 
was  awarded  the  Distinguished 
Service  Medal  for  "extraordinary 
leadership"  in  directing  the  "great- 
est worldwide  communications  sys- 
tem ever  known".  Maj.  Gen.  Harry 
C.  Ingles,  chief  Signal  Officer, 
made  the  presentation  Oct.  31.  "In 
a  war  which  demanded  more  from 
communications  than  ever  before," 
the  citation  read  in  part,  "Gen. 
Stoner  played  an  important  part 
by  overcoming  all  obstacles  in  es- 
tablishing a  network  which  met 
every  military  necessity,  display- 
ing throughout  his  labors  great- 
vigor,  unusual  foresight  and  cour- 
ageous pioneering." 


Page  28    t    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


CLUB 


THANKS  FOR  A  SWELL 
SHOW  . . . 

...  to  every  member  of  the  Breakfast 
Club  staff.  You  really  packed  'em  in  at 
Omaha's  PARAMOUNT  THEATRE. 
Thanks — Fran  Allison,  Marian  Mann, 
Jack  Owens,  Sam  Colling,  Eddie  Ballan- 
tine,  Cliff  Peterson,  Jim  Bennett  —  and 
everyone  else  in  the  show. 


Yes — thanks  to  Don  McNeill  and  his  gang  of  Breakfast  Clubbers 
for  coming  to  Omaha  to  originate  their  show  on  KOIL,  November  1. 

This  was  the  big  kick-off  for  KOIL's  change  to  the  American 
Network — and  the  Breakfast  Club  show  was  part  of  the  big  promo- 
tion campaign  to  let  Omaha  listeners  know  about  it. 

KOIL  now  brings  brand  new  entertainment  to  Omaha — which 
means  greater,  more  responsive  audiences  for  KOIL  advertisers.  For 
top-results  cash  in  on  the  Omaha  market  with  KOIL  and  the  AMERI- 
CAN NETWORK. 


American  Broadcasting  Co. 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  29 


'44  Canadian  Radio  Ads 
Approach  $7,310,000 

CANADIAN  advertisers  spent  on 
radio  advertising  approximately 
$7,310,000  or  20.4%  of  $36,518,- 
296  spent  on  advertising  in  Can- 
ada through  advertising  agen- 
cies in  1944,  according  to  a  report 
issued  by  the  government's  Domin- 
ion Bureau  of  Statistics,  Ottawa. 

Eleven  Canadian  advertising 
agencies  had  billings  of  a  million 
dollars  and  over,  and  accounted  for 
65.6%  of  all  the  business  placed. 
Eleven  agencies  had  billings  be- 
tween $500,000  and  $999,999;  14 
agencies  had  billings  from  $100,000 
to  $499,999  and  5  agencies  had 
billings  below  $100,000.  Gross  reve- 
nues received  by  Canadian  adver- 
tising agencies  in  1944  totaled  $5,- 
949,499,  or  16.1%  of  total  billings. 

This  was  the  first  survey  made 
by  the  Dominion  Bureau  of  Statis- 
tics since  1941,  when  gross  bill- 
ings   amounted    to  $29,224,400. 


NINE  war  veterans  are  members  of  staff  of  CKRM  Regina,  Sask.  Stand- 
ing (1  to  r),  Bill  Walker,  announcer;  Harry  Curtis,  writer-announcer; 
Tom  Hill,  announcer;  Bob  Thompson,  announcer;  Syd  Jacklin,  an- 
nouncer. Seated,  Ren  Graham,  salesman;  Grant  Carson,  promotion  man- 
ager; Jack  Hill,  program  supervisor;  Bob  Hill,  announcer.  The  Hills 
are  brothers. 


5000  WATTS 
980  K.C. 


AMERICAN 
MUTUAL 


'nashville' 


Let's  Look  at  the  Record 


Nashville  is  one  of  only  sixteen  cities  on  Radio  Daily's  list 
of  American  cities  with  an  A-l  rating  for  postwar  business 
possibilities  .  .  .  Nashville's  gain  in  population  and  per  capita 
income  since  1941  was  above  Tennessee's  average  and  the 
national  average  as  well.  Important,  too,  is  the  fact  that  retail 
sales  in  Nashville  jumped  10.4  per  cent  in  1944  as  compared  to 
the  retail  sales  of  the  previous  year . .  .  reaching  an  all-time  high. 

In  this  rich,  Middle-Tennessee  market — with  over  a  million  po- 
tential buyers  for  your  product — WSIX  offers  a  big,  attentive 
audience  guaranteed  by  top-notch  programs  on  both  AMER- 
ICAN and  MUTUAL  networks  .  .  .  and  a  wide  coverage  ...  It 
will  pay  you  to  include  Nashville  and  WSIX  in  your  plans. 

Represented  Nationally  by 
THE  KATZ  AGENCY,  INC. 


CHUM  Operations 
Started  in  Toronto 

CANADA'S  first  dawn  to  dusk  and 
first  postwar  station,  CHUM, 
opened  at  Toronto  Oct.  28  at  7  a.m. 
after  nearly  a  year's  delay.  Equip- 
ment for  the  station  was  ready  to 
leave  the  Montreal  factory  of 
Northern  Electric  Co.  when  the 
freeze  order  came  through.  Station 
operates  with  1  kw  on  1050  kc. 

Al  Leary,  veteran  Canadian 
broadcaster  and  sportscaster,  for- 
merly with  CKCL  Toronto,  is  gen- 
eral manager  and  commercial  man- 
ager as  well  as  partner  in  the  sta- 
tion. 

Formal  opening  was  1.  p.m. 
Oct.  28  with  Mayor  R.  Saund- 
ers, President  R.  T.  Fulford  of 
CHUM,  and  H.  B.  Chase,  chair- 
man of  the  Canadian  Broadcasting 
Corp.,  taking  part.  Popularity  of 
Al  Leary  with  Canadian  broad- 
casters was  attested  in  a  sa- 
lute on  the  opening  ceremonies  by 
stations  of  the  Western  Assn.  of 
Broadcasters  from  Vancouver  to 
the  head  of  the  Great  Lakes.  A 
description  of  equipment  was  aired 
by  Brian  Hodgkinson,  former- 
ly of  CKY  Winnipeg,  first  Ca- 
nadian broadcaster  to  be  made  a 
prisoner  of  war  after  being  shot 
down  in  an  RCAF  raid  on  Ger- 
many. 

Staff  of  CHUM  includes  Jack 
Part,  secretary-treasurer,  formerly 
of  Mason's  United  Adv.  Agency, 
Toronto;  A.  Boisvert,  formerly  of 
CKAC  Montreal,  chief  engineer;  J. 
R.  Melitzer,  transmitter  chief;  M. 
R.  Engels,  studio  engineer,  produc- 
tion staff;  Wm.  H.  Arlowe,  former- 
ly of  CJKL  Kirkland  Lake;,  Paul 
Douglas,  formerly  of  CKOL  Hamil- 
ton; Dick  McDougall,  formerly  of 
CFRB  and  CKCL  Toronto;  R. 
Dickinson,  formerly  of  CKNB 
Campbellton,  N.  B.;  Fred  Wilson, 
news  bureau;  Tom  Stauffer,  for- 
merly of  WJR  Detroit,  W:FDF 
Flint,  WBCM  Bay  City,  and  Ken 
MacLaren,  formerly  of  CBC  com- 
mercial traffic  division,  on  sales 
staff. 


Bruce  Alston 

BRUCE  ALSTON,  19,  died  Nov.  1 
of  injuries  received  when  he  fell  60 
feet  from  the  tower  of  CKWS 
Kingston,  Ont.,  the  day  before.  Mr. 
Alston  had  been  with  CKWS  for 
about  nine  months  as  a  transmit- 
ter engineer.  He  joined  the  station 
after  service  with  the  Ontario  for- 
estry service. 


CBC  Study  Urged 

IMMEDIATE  ESTABLISHMENT 
of  a  Parliamentary  Committee  to 
study  the  government's  Canadian 
Broadcasting  Corp.  was  urged  in 
Parliament  at  Ottawa  early  in  No- 
vember by  Gordon  Graydon,  Pro- 
gressive-Conservative member  for 
Peel,  who  has  been  a  member  of 
previous  Parliamentary  Commit- 
tees on  Broadcasting. 


Page  30    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


fit 


GET  CUTTIN'!!! 


Contact  between  ax  and  turkey  is  common  this  time  of  year.  And  we're  really  cutting  here  at  WGN, 
too.  Last  Chicago  Hoopera tings  on  all  the  local  daily  newscasts  give  WGN  top  billing  (5.6)  as  well 
as  three  out  of  the  first  six  ratings. 

We  also  carved  a  nice  section  on  Saturday  night  when  "The  Chicago  Theater  of  the  Air,"  a 
WGN  origination,  beat  everything  across  the  board  with  a  6.8  for  its  full  hour  from  9:00  to  10:00. 

And  "Crime  Files  of  Flamond"  cut  quite  a  niche  for  itself  on  Tuesday  evenings,  too  ...  it  not 
only  was  second  in  all  mystery  shows  (network  and  local)  in  town,  but  also  led  all  Chicago-produced 
radio  shows  with  a  9.6. 

In  a  further  demonstration  of  versatility  our  June  Baker  program,  at  10:15  each  weekday  morn- 
ing, sliced  off  a  neat  2.3  ..  .  unbeaten  by  any  other  Home  Management  show  in  town. 


A  Clear  Channel  Station  

Serving  the  Middle  West 


CHICAGO  11 
ILLINOIS 

50,000  Watts 
720  Kilocycles 


MUTUAL  BROADCASTING 


Eastern  Sales  Office:  220  East  42nd  Street,  New  York  17,  N.  Y 
West  Coast:  Edward  S.  Townsend  Co.,  Russ  Building,  San  Franci 


ROADCASTING  • 


Broadcast  Advertising 


November  12,  1945    •    Page  31 


'My  Brother's  Blood' 

NEW  half-hour  dramatic  series, 
designed  to  promote  constructive 
action  on  racial  and  other  national 
questions,  starts  on  CBS  western 
stations  Dec.  2,  Sunday,  10-10:30 
a.m.  (PST).  Taking  title  from  a 
Genesis  quotation,  My  Brother's 
Blood  will  replace  regular  Church 
of  the  Air  series.  Presented  under 
auspices  of  Council  of  Churches  of 
West  Coast,  programs  will  drama- 
tize striking  emphasis  of  minority 
problems  on  Pacific  Coast,  with 
three-minute  closing  talks  by  prom- 
inent figures  in  science,  govern- 
ment,  oi  industry.  Ray  Sollars  will 
write"  and  produce  the  series,  with 
Chet  Huntley,  CBS  western  division 
special  events  and  public  relations 
director,  as  narrator.  Richard  Cut- 
ting, assistant  to  Mr.  Huntley,  is 
director.  Initial  broadcast  will  por- 
tray constant  change  of  West  Coast 
racial  picture  since  settling  of 
Southern  California  by  Spanish 
grandees. 


Class  B  Stations  in  Chicago  Suggest 
Revisions  in  BMB  Measurement  Plan 


FOLLOWING  a  meeting  in  Chi- 
cago with  Hugh  Feltis,  president  of 
BMB,  John  T.  Carey,  sales  mana- 
ger of  WIND  Chicago,  represent- 
ing the  seven  "Class  B  stations", 
informed  Mr.  Feltis  of  major 
changes  which  the  stations  wish  to 
see  in  the  BMB  measurement  plan. 

"We  feel,"  Mr.  Carey  wrote, 
"that  in  markets  with  only  four  or 
five  stations  that  your  present  plan 
of  computing  a  station's  coverage 
down  to  10%  should  give  adver- 
tisers and  their  agencies  sufficient 
data  for  those  markets  and  towns. 

"However,  in  a  market  like  Chi- 
cago, to  evaluate  on  a  minimum 
10%  basis  would  produce  a  relative 
popularity  poll  rather  than  a  sta- 
tion audience  index.  The  Chicago 
metropolitan  area  has  1,190,724 
radio  homes.  This  figure  has  been 
taken  from  the  NAB  Radio  Market 
Data  Handbook  as  published  Octo- 


ber 1943.  Under  the  present  BMB 
method  a  Chicago  station  with  less 
than  a  10%  station  audience  index 
could  have  many  times  the  number 
of  listeners  that  another  station 
in  a  smaller  market,  with  30  to 
40%  or  even  greater  station  au- 
dience index  might  have,  and  yet 
it  would  not  even  appear  on  the 
Station  Audience  Index." 

Mr.  Carey  outlined  the  stand 
with  the  following  figures : 

Radio 

Metropolitan  Area  Families 

Chicago   1,190,724 

Atlanta,  Ga   91,241 

Dallas,  Texas   92,101 

Chicago,  111.    1,190,724 

Dayton,  O.   71,994 

Portland,  Ore.   125,260 

Chicago,  111.    1,190,724 

Charlotte,  N.  C.  •_  22,243 

Denver,  Colo.  106,156 

*  Actual  stations  but  not  actual 


On  the  Record-er 

USING  WIRE  recorders, 
KSL  Salt  Lake  City  is  pre- 
senting the  actual  voices  of 
news  sources  instead  of  their 
"quotes"  in  news  broadcasts. 
In  one  week  recently  23  per- 
sons were  heard  on  news- 
casts, including  the  Gover- 
nor, Salt  Lake's  Mayor, 
and  Marine  Lt.  Gen.  Holland 
M.  Smith.  Station  is  also  re- 
cording speeches  and  conven- 
tion proceedings. 


Station  * 
WAAA 
WBBB 
WCCC 
WDDD 
WEEE 
WFFF 
WGGG 
WHHH 
Will 
call-letters. 


25% 


20% 
15% 
3% 
50% 
30% 


Number 
107,724 
22,810 
27,303 
71,443 
14,399 
18,789 
35,723 
11,122 
31,468 


Listening  Habits 


in  Philadelphia 


That's  why  most 
Philadelphians  have 
formed  the  habit 
of  dialing 
1400  regularly. 


With  "Listening  Habits"  like  this,  it's  no  wonder 
that  78  percent  of  this  station's  sponsors  renew  regularly. 


... 


Mr.  Carey  said  the  Chicago  sta- 
tions believe  the  BMB  Index  of 
Station  audiences  in  the  Chicago 
metropolitan  district  must  be  com- 
puted down  to  1%  to  provide  the 
information  needed  by  agencies  and 
advertisers. 

"We  also  believe,"  he  told  Feltis, 
"that  those  computations  should 
show  in  the  regular  BMB  Stations 
Audience  Index  and  not  be  in- 
cluded in  special  reports.  He  said 
the  Chicago  stations  were  "highly 
gratified"  that  the  original  BMB 
plan  of  designating  coverage  by 
"Primary,  Secondary,  and  Ter- 
tiary" had  been  abandoned  in  line 
with  their  original  suggestion. 


NAB  GROUP  SEEKING 
RIGHTS  TO  TOURNEY 

MEMBERS  of  the  Illinois  9th  dis- 
trict NAB  will  petition  the  Illinois 
U.  Board  of  Trustees  at  its  meet- 
ing late  this  month  for  permission 
to  broadcast  the  annual  high  school 
basketball  tournament  there  on  a 
commercial  basis. 

Les  Johnson  of  WHBF  Rock  Is- 
land, 111.,  9th  district  director,  said 
district  members  had  been  success- 
ful in  getting  permission  from  the 
Illinois  High  School  Athletic  As- 
sociation board  last  October  to 
originate  their  own  broadcasts  of 
the  tournament.  Prior  to  this,  uni- 
versity station  WILL  had  been  the 
only  outlet. 

A  ruling  of  the  university  board 
prohibits  commercial  broadcasts 
from  the  university  with  the  ex- 
ception of  the  football  games. 
Should  the  university  board  ap- 
prove sponsorship  of  the  basket- 
ball tourney,  final  approval  must 
be  granted  by  the  high  school  ath- 
letic board,  Mr.  Johnson  said.  He 
added  that  if  commercial  broad- 
casts are  permitted,  each  station 
will  cooperate  with  the  IHSAA  and 
university  board  on  type  of  spon- 
sorship and  "conscientious"  self- 
regulation. 


Page  32    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


^^^^^^  "\ 


October 


ooti/P0 


This  letter  from  a  KQV  advertiser 
tells  the  story  of  KQV's  strong  public 
standing  more  eloquently  than  we 
could  ourselves. 

Louis  Kaufman's  news  period, 
aired  every  weekday  afternoon  at 
one  o'clock  over  KQV,  sets  the  pace 
for  our  afternoon  audience.  It  led 
the  entire  Pittsburgh  broadcasting 
field  at  that  spot  on  the  last  Hooper 
report!  His  is  the  spearhead  show 
leading  off  a  succession  of  programs 
which,  altogether  during  the  past 
year  have  amassed  58%  more  of  a 
listening  audience  in  the  afternoon 
for  KQV.  (Compare  Hooperatings, 
Aug. -Sept.)  •  There  is  still  some  KQV 
time  available  in  the  afternoon  .  .  . 
reserve  it  now  for  the  best  radio  buy 
in  Pittsburgh— cost,  coverage  and 
listener  value  considered. 


"PITTSBURGH'S  AGGRESSIVE  STATION" 


(4(0  KC-fOOO  W-BASIC  MUTUAL 

NATIONAL    REPRESENTATIVES,    WEED    &  COMPANY 

NEW  YORK  •  BOSTON  •  CHICAGO  •  DETROIT  •  SAN  FRANCISCO  •  HOLLYWOOD 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  33 


NORTH 
CAROLINA 


Both  a  farming  and  a  manufacturing  state,  North  Caro- 
lina offers  everything  as  a  market.  In  value  of  manufac- 
tured products  North  Carolina  nearly  triples  the  average 
of  the  nine  other  Southern  states.  In  cash  income  to  farm- 
ers North  Carolina  nearly  doubles  the  Southern  average. 
Aren't  those  facts  worth  the  consideration  of  advertisers 
looking  South? 


With  50,000  Watts,  at  680  k.c— and  NBC — Station 
WPTF  is  hy  long  odds  the  No.  1  radio  salesman  in  North 
Carolina.  Let  us  send  you  the  complete  facts  and  avail- 
abilities. Or  just  call  Free  &  Peters! 

50.000  WATTS  — NBC 
RALEIGH,  N.l  . 

Free  &  Peters,  Inc.,  National  Representatives 


RCA  IMAGE  ORTHICON  TUBE 

SCANNING  SECTION 


MULTIPLIER  SECTION 


WORKING  of  the  new  RCA  Image  Orthicon  (top),  which  is  capable 
of  picking  up  scenes  not  only  by  candlelight  but  in  apparent  darkness, 
is  explained  in  the  simplified  functional  drawing  of  the  tube  (bottom). 
Said  to  be  a  hundred  times  as  sensitive  as  conventional  television  pickup 
tubes,  the  Image  Orthicon  was  demonstrated  by  RCA  last  month  [Broad- 
casting, Oct.  29].  The  drawing  shows  how  tube's  response  to  the  light  of  a 
single  candle  or  a  match,  or  even  unseen  infra-red  lights,  is  built  up  to 
provide  a  signal  which  can  reproduce  images  on  home  receiver  screens. 
A  light  image  from  the  subject  (arrow  at  extreme  left)  is  picked  up  by 
the  lens  and  focused  on  the  light-sensitive  face  of  the  tube,  releasing 
electrons  from  each  of  thousands  of  tiny  cells  in  proportion  to  the 
intensity  of  the  light  striking  it.  These  electrons  are  directed  on  parallel 
courses  from  the  back  of  the  tube-face  to  the  target,  from  which  each 
striking  electron  liberates  several  more,  leaving  a  pattern  of  propor- 
tionate positive  charges  on  the  front  of  the  target.  When  the  back  of 
the  tax-get  is  scanned  by  the  beam  from  the  electron  gun  in  the  base  of 
the  tube,  enough  electrons  are  deposited  at  each  point  to  neutralize  the 
positive  charges;  the  rest  of  the  beam  returns,  as  indicated,  to  a  series 
of  "electron  multiplier"  stages  or  dynodes  surrounding  the  electron  gun. 
After  the  returning  "signal"  beam  has  been  multiplied  many  times,  the 
signal  is  carried  out  of  the  tube  to  the  video  broadcast  transmitter. 


NBC  Uses  New  TV  Tube 
In  Coverage  of  Election 

USING  ITS  NEW  image  orthicon 
tube,  NBC  television  highlighted 
its  coverage  of  New  York  election 
night,  Nov.  6,  with  a  pick-up 
from  the  headquarters  of  Brig. 
Gen.  William  O'Dwyer,  who  was 
elected  mayor  of  New  York  on  the 
Democratic-American  Labor  Party 
ticket. 

Special  camera  was  installed  at 
Hotel  Commodore  for  direct  pick- 
up from  O'Dwyer's  headquarters. 
NBC's  television  coverage  also  in- 
cluded chats  and  other  methods 
which  provided  viewers  a  quick 
resume  of  candidates'  standing 
throughout  election  night. 


business  and  civic  organization  of 
Newark,  at  a  recent  dinner  meet- 
ing. "It  might  even  be  correct 
to  say  that  sales  resistance  is  likely 
to  be  non-existent,"  Mr.  Baltin 
said,  "since  no  household  item  in- 
cluding refrigerators,  washing  ma- 
chines, vacuum  cleaners,  etc. — has 
aroused  the  curiosity  and  'purchase 
temptation'  of  the  average  person 
more  than  this  miracle  invention 
of  the  century." 


Sees  Easy  TV  Sales 

TELEVISION  will  enjoy  the  least 
sales  resistance  of  all  the  postwar 
commodities,  Will  Baltin,  secretary- 
treasurer  of  Television  Broadcast- 
ers  Assn.,  told   the  "Civiceers", 


Stars  on  WBKB  Show 

MEMBERS  of  Chicago  AFRA 
were  starred  Nov.  6  in  a  special 
television  program  on  WBKB  Chi- 
cago. Cast,  including  top  names  in 
Chicago  radio,  presented  A  Day  At 
the  Radio,  satirizing  soap  operas, 
news  commentators,  recorded  pro- 
grams and  commercials.  Script  was 
written  by  Bill  Vance.  Program 
marked  first  time  in  history  of 
WBKB  that  so  many  top  radio 
artists  appeared  on  one  television 
show. 


Page  34    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


With  the  "Remember  Our  Men"  cam- 
paign Station  KGW  has  taken  the  lead 
in  initiating  a  nation-wide  movement 
to  provide  entertainment  for  hospital- 
ized veterans,  now  that  the  war  is  over. 

President  Kimball  favors  this  campaign 
to  bring  top-flight  entertainment-  to  vet- 
erans still  receiving  treatment,  because 
"the  war's  end  may  bring  a  shelved  and 
forgotten  feeling  to  men  and  women 
who  face  a  period  of  hospitalization." 
Many  prominent  radio  and  screen 
artists  have  pledged  their  support  and 
active  participation  and  many  addi- 
tional signatures  are  being  received. 


FREE  PLEDGE  CARDS  are  still  avail- 
able to  organizations  interested  In 
furthering  this  post-war  entertain- 
ment campaign  for  wounded  veterans. 


one  ofthe  GREAT  STATIONS  ofthe  NATION 


KGW 

PORTLAND,  OREGON 


BROADCASTING    •    Broadcast  Advertising 


REPRESENTED  NATIONALLY 
BY    EDWARD    PETRY   &   CO..  INC. 


November  12,  1945    •    Page  35 


KAHSAS  CITY 
HOOPER IKOEK 

JuJy-Attfr  *45 

WHB 

station 

WEEKDAYS  A.  M. 
SION.  THRO  FBI. 

21.0 

24.5 

11.1 

4.8 

WEEKDAYS  P.M. 
i'W'.'  7HR-J  FftV. 
12  Moen-6  P.M. 

17.8 

1.7 

SUNDAY 
12  Hoon-6  P.M. 

18.6 

3M 

23.3 

11.4 

2,9 

SATURDAY 
DAYTIME  < 

21.9 

33,1 

20.8 

15.8 

1.4 

. . .  and  here  are  MORE  of  the 
National  Advertisers  who  use  WHB 
(Listing  continued  from  last  month) 


MUSIC  AND 
ENTERTAINMENT 

Columbia  Pictures 
MEDICAL  (Continued)  Loew  s  MGM 
Fourway  Cold  Tablets 
Groves  Cold  Tablets 
Gold  Medal  Capsules 
Lydia  Pinkham's 


Faultless  Starch 
Lifebuoy 
Binso 
Swan  Soap 
Super  Suds 
Vel 


Mendaco 
Mexsana 
Mistol 
Musterole 
NR.  -  Turns 
Penetro  Nose  Drops 
Pepsodent 
Plunders  Tablets 
Nixoderm 
Rem   and  Rel 
Semler  Products 
Syrup  of  Pepsin 
Sloan's  Liniment 
St.  Joseph  Aspirin 
I'ertussin 

8  in  One  Cold  Tablets 
666  Cold  Tablets 

MEN'S  AND  BOY'S 
CLOTHING 

Douglas  Shoes 


Spic  &  Span 
Natl.  Tennis  Championship perf ex 
Paramount  Pictures         Rockwell's  Roach  Bid 
Ice  Follies  Larvex 
Republic  Pictures  Tintex 

h  (Vntury-Fox  er»rT  DRINKS 

l-nited  Artists  *OFTr,DRINK* 
Universal  Pictures  Coca-Cola 
PAINTS-VARNISHES  TEXTILES 
Cook  Paint  &  Varnish  Co.  Textron 
Acme  Paints  i  TOBACCO 
Wr-r„  Water  Paints         American  Tobacco 
PUBLISHERS  Pall  Mall 

Collier's  Bum  &  Maple 

Coronet  White  Qwl 

Kina  Features  Syndicate  TO|l£T  REQUISITES 


TRANSPORTATION 

C.  &  O.  Bailroad 

T.W.A. 

Union  Pacific 

WINES  &  LIQUORS 

Dubonnet  Wine 
Petri  Wine 
Virginia  Dare  Wine 
Swiss  Colony  Wine 

WOMEN'S  WEAR 

Formfit 

Gotham  Silk  Hosiery 
Swank  Slips 


Loran  Seen  as  Peacetime 
Air,  Sea  Navigation  Aid 

LORAN  (long  range  aid  to  navi- 
gation) will  be  as  useful  in  peace 
as  it  was  in  war,  according  to  Dor- 
man  Israel,  vice-president  in 
charge  of  engineering  of  Emerson 
Radio  &  Phonograph  Corp.  The 
company  pioneered  in  wartime 
Loran  development  and  manufac- 
ture and  is  now  planning  to  make 
it  for  peacetime  use  of  airlines, 
steamship  lines  and  private  fliers. 

Pairs  of  radio  stations,  operating 
at  ultrahigh  frequencies  and  each 
pair  transmitting  pulses  at  a  dif- 
ferent rate,  would  be  located  around 
the  world,  so  the  navigator  could 
pick  up  the  pulse  with  his  Loran 
equipment,  which  would  identify 
it,  and  then  by  reference  to  his 
Loran  map,  plotted  on  the  basis  of 
time  differences  rather  than  con- 
ventional longitude  and  latitude, 
could  determine  his  position  on  the 
signal's  curve. 

A  second  reading  on  another 
pair  of  stations  would  give  the 
navigator  a  second  surve,  the  point 
where  the  two  curves  intersect  be- 
ing his  location.  Accuracy  of  the 
system  is  said  to  exceed  that  of  ce- 
lestial navigation  and  to  be  vir- 
tually independent  of  weather. 


Pageant 

Saturday  Evening  Post. 
True  Story 
Seventeen 
RADIOS 
Emerson  Badio 
SOAPS-CLEANSERS 
Colgate-Palmollve-Peet 


MISCELLANEOUS 

Associated  Laundries 
Forum  Cafeterias 
Hercules  Powder  Plant 
Index  Employment  Servic 
"Jitterbug" 
Lake  City  Ordnance 
Bockmont  Envelope 
War  Battery  Company 
Stores 


Bonne  Bell,  Inc. 
E.  Fougera  Products 
Brylcreem 
Campana 
Barbasol 

Hinds  Honey  and 
Almond  Cream 
Palmolive  Shaving  Cream  Western 

For  WHB  Availabilities,  'phone  DON  DAVIS  at  any 
ADAM  YOUNG  office: 

New  York  City,  18  11  West  42nd  S*.l.  LOngacre  3-1928 

Chicago,  2  55  East  Washington  St. . 

San  Francisco,  4...  .  827  MM*  Building.-. 

Los  Angeles,  13  448  South  Hill  St  

Kansas  City,  8.  Scarritt  Building  HArrioon  1181 

You'll  like  doing  business  with  WHB-the  station  with  "agency 
point-of-view".  ..where  every  advertiseris  a  client  who  must  get 
his  money's  worth  in  results.  Swing  along  with  the  nappy  me- 
dium in  the  Kansas  City  area! 

KEY  STATION  for  the  KANSAS  STATE  NETWORK 


Jngacr 
.  ANdo 
 SUtter  1383 


NEW  HEADQUARTERS 
FOR  MID  SOUTH  NET 

CONSTRUCTION  of  an  addition 
to  Gilmer  Hotel,  Columbus,  Miss., 
which  will  house  headquarters  of 
the  Mid  South  Network,  was  re- 
ported last  week  to  be  under  way. 

New  offices,  recording  and  news 
studios,  and  new  control  rooms 
will  be  provided.  Additional  equip- 
ment ordered  for  the  control  rooms 
includes  two  professional  RCA 
Type  73-B  recorders,  new  turn- 
tables, and  consoles,  custom-built 
master  control  board  and  new 
switch  panels. 

Mid  South  Network  is  owned  by 
Maj.  Birney  Imes  Jr.,  who  has 
returned  from  service  in  the  Army 
Air  Forces  and  will  have  offices  in 
the  new  addition.  Bob  McRaney  is 
general  manager.  The  network  is 
composed  of  the  following  Missis- 
sippi stations:  WCBI  Columbus; 
WELO  Tupelo;  WROX  Clarkes- 
dale;  WMOX  Meridian.  It  has  four 
PM  applications  pending  before 
the  FCC. 

Entire  headquarters  studios  and 
offices  will  be  air-conditioned  and 
special  equipment  will  be  installed 
to  eliminate  noise  and  provide  high- 
fidelity  sound  for  FM. 


NELSON  CASE  JOINS 
HALLICRAFTERS  CO. 

NELSON  P.  CASE,  holder  of  ap- 
proximately 30  patents  on  radio 
receiver  circuits,  has  joined  Halli- 
crafters  Co.,  Chicago,  as  chief  en- 

  gineer  of  the  re- 

HBP^^BB"-]     ceiver  division. 

H    President  Wil- 
li. 'P|     liam  J.  Halligan 
■B|3«~'    *■     said    Mr.  Case's 
;^Kjf>  activities  will  in- 
HflB£~»  jfl     elude  work  with 
ElJSfl     the  firm's  Echo- 
^■r^^H    phone   line  of 
Hyfl|  .  -  '.]     nome  radios. 

Mr.  Case  has 
Mr.  Case  been  director  of 
engineering  de- 
sign and  development  of  Hamilton 
Radio  Corp.,  New  York,  for  the 
last  two  years.  For  13  years  begin- 
ning in  1930  he  was  with  Hazel- 
tine  Electronics  Corp.  in  various 
capacities,  including  direction  of 
its  New  York  license  laboratory. 

He  is  vice-chairman  of  the  com- 
mittee on  broadcast  and  short- 
wave home  receivers  of  the  Radio 
Manufacturers  Assn.'s  engineering 
department.  He  is  on  the  executive 
committee  of  the  RMA  engineer- 
ing department's  receiver  section; 
RMA  committee  on  television  re- 
ceivers; RMA  systems  committee, 
and  the  committee  on  v-h-f  receiv- 
ers. He  is  a  member  of  Panel  6 — 
Television  Panel — of  Radio  Tech- 
nical Planning  Board;  a  senior 
member  of  Institute  of  Radio  En- 
gineers, and  a  fellow  of  Radio  Club 
of  America. 

Mr.  Case  was  graduated  from 
Stanford  U.  in  1924  with  an  AB 
degree  in  physics  and  in  1926  with 
an  EE  degree.  He  became  assistant 
physicist  of  Bureau  of  Standards, 
Washington,  in  1928  and  research 
physicist  in  the  U.  of  Michigan's 
department  of  engineering  re- 
search in  1929. 


Ad  Group  Meets 

ANNUAL  meeting  of  Southwest- 
ern Assn.  of  Advertising  Agencies 
was  held  Nov.  9-10  at  Baker  Hotel, 
Dallas,  Tex.  Management  and  sales 
representatives  of  local  stations 
and  newspapers  were  feted  at  a 
cocktail  party  and  dinner  tendered 
by  the  Dallas  office  of  The  Bran- 
ham  Co.,  radio  and  newspaper 
representative  firm. 


Crosley  Corp.  Reports 
$1,380,902  Net  Profits 

CROSLEY  Corp.,  Cincinnati,  on 
Nov.  1  reported  net  profits  of 
$1,380,902  or  $2.53  per  share  for 
nine  months  ending  Sept.  30  after 
providing  $756,000  for  contingen- 
cies to  cover  any  liability  in  war 
contract  renegotiations. 

Net  sales  were  $66,494,348,  com- 
pared to  $72,667,120  in  first  nine 
months  of  1944,  which  was  the 
company's  record  year.  Balance 
sheet  as  of  Sept.  30  listed  current 
assets  of  $27,710,464  and  current 
liabilities  of  $16,178,823.  A  year 
ago  these  items  were  $31,050,766 
and  $23,627,591.  Control  of  Cros- 
ley Corp.  was  acquired  several 
months  ago  by  Aviation  Corp. 


K.  C.  Orchestra  Signs 

KANSAS  CITY  PHILHAR- 
MONIC, directed  by  Efrem  Krutz, 
is  being  sponsored  Thursdays  for 
20  weeks  by  Aireon  Corp.,  manu- 
facturers of  electronic  equipment, 
on  KMBC  Kansas  City. 


Page  36    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


Birthplace  of  a  Giant! 


A  Colossus  has  just  been  born  here... a 
giant  whose  mighty  empire  will  reach  out 
over  untold  thousands  of  square  miles  in  the 
Middle  West.  This  giant.. .KFAB's  new  50,000 
watt  transmitter. ..will  be  located  on  the  above 
site,  just  a  few  miles  southwest  of  Omaha. 

Main  studios  are  to  be  in  Omaha.  Present 
Lincoln  studios  will  be  geared  to  handle  the 


ever-bulging  farm  activities  that  center 
around  Nebraska's  capital  city. 

In  this  manner  KFAB  will  extend  its  ser- 
vices to  additional  thousands  of  listeners  to 
bring  you  a  complete  metropolitan  and  rural 
coverage.  More  than  ever... you  will  want  to 
buy  KFAB  ALONE  to  get  results  in  this 
rich  market. 


**pr*Miir*ff  by  PAUL  H.  9 ATM*  COMPANY 

BROADCASTING    •    Broadcast  Advertising 


KANSAS  CITY 


IS  A 


K 


Y 


MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO. 


EVERETT  L.  DILLARD  ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 

Ask  for  Rate  Card 


Petrillo  Stand  on  Dual  Music 
Slows  Output  of  Sets  With  FM 


PRODUCTION  of  receiving  sets 
with  an  FM  band  has  been  set  back 
weeks,  perhaps  months,  by  the  Pe- 
trillo edict  requiring  duplicate  mu- 
sical staffs  for  FM  stations  using 
AM  broadcasts,  it  was  learned  last 
week  in  manufacturing  circles. 

Already  crippled  by  shortage  of 
components  and  cabinets  due  to 
OPA  pricing  difficulties,  set  makers 
are  concentrating  on  fast-produc- 
tion AM  lines  for  the  quick  con- 
sumer market.  Fighting  to  produce 
a  quarter  to  a  tenth  of  the  3,500,- 
000  pre-Christmas  sets  originally 
predicted  by  WPB,  they  are  unable 
to  contend  with  the  practical  dif- 
ficulties involved  in  engineering 
FM  into  a  high  output. 

Set  producers  argue  they  can 
make  only  what  the  public  is  ready 
to  buy.  Taking  this  practical  ap- 
proach, they  promise  that  when 
there  is  plenty  of  FM  in  the  air 
they  will  have  plenty  of  FM  receiv- 
ers for  the  public.  '  The  Petrillo 
edict,  they  fear,  will  hold  back  the 
arrival  of  large  numbers  of  FM 
broadcast  stations.  In  turn,  the  de- 
mand for  FM  bands  in  receiving  ■„ 
sets  will  be  deferred. 

As.  realists,  they  are  working  fu- 
riously to  meet  a  huge  pent-up  de- 
mand for  AM  receivers.  Instead  of 
reconverting  easily  from  war  to 
peace  production  they  are  wrestling 
with  supply  problems  that  have 
wrecked  schedules.  They  will  be 
lucky  to  get  a  half-million  sets 
ready  for  a  market  that  would  ab- 
sorb several  times  that  volume. 
Most  of  those  sets  will  have  only 
an  AM  band. 

FM  by  Spring 

Since  they  don't  see  much  of  a 
sales  argument  today  for  FM  sets, 
the  factories  in  general  are  figur- 
ing on  inclusion  of  the  upper  FM 
band  by  spring,  provided  enough 
stations  are  likely  to  take  the  air 
by  that  time.  Thus  they  can  take 
special  production  problems  created 
by  the  new  band  in  their  stride, 
and  in  the  meantime  they  can  pave 
the  way  by  joining  educational 
campaigns  to  acquaint  the  public 
with  FM  and  its  merits. 

Still  in  short  supply  are  variable 
condensers  and  speakers,  though 
the  speaker  situation  has  eased  a 
little  in  the  last  few  days.  Cabinet 
shortage  is  most  severe  in  console 
types  but  plastic  types  for  small 
sets  are  somewhat  short. 

Parts  manufacturers  in  turn  are 
suffering  from  shortages  of  steel, 
aluminum  for  containers  and  wire. 
Labor  and  wage  disputes  are  an- 
other factor  holding  up  set  pro- 
duction. 

Before  getting  new  models  into 
the  stores  several  manufacturers 
must  produce  a  total  of  some  300,- 
000  "morale"  sets  and  components 
for  the  military.  WPB  officials 
have  informed  Radio  Manufactur- 
ers Assn.  that  these  sets  are  still 
on  order  for  the  Signal  Corps,  Navy 
and  Army  Air  Forces.  They  carry 


a  priority.  WPB's  recent  exemp- 
tion of  receivers,  phonographs  and 
combinations  from  inventory  re- 
strictions is  expected  to  ease  dis- 
tribution problems  to  some  extent. 

Innovations  in  radio  receivers 
are  found  in  new  lines  just  being 
introduced  by  several  manufac- 
turers, though  appearance  of  sets 
"on  dealers'  floors  has  been  delayed 
by  reconversion  problems. 

Original  line  of  Westinghouse 
Electric  Corp.,  now  coming  out  of 
its  plant  at  Sunbury,  Pa.,  includes 
nine  models — four  table  and  five 
console.  Featuring  the  line  is  a 
radio-  phonograph  combination 
called  the  Duo,  automatic  rec- 
ord changer  with  radio  receiver  in 
a  separate  slideout  unit. 

Top-price  console  is  a  14-tube 
receiver  with  phonograph,  stand- 
ard and  shortwave  bands,  and  FM. 
Television  will  be  added  to  the  line 
early  next  year,  according  to  Har- 
old B.  Donley,  Home  Radio  Di- 
vision manager.  Plenti-Power  cir- 
cuit is  said  to  double  output  of 
prewar  sets  with  same  number  of 
.  tubes.  Price  range,  $25  to  $350. 

Seven  by  Bendix 

Bendix  Radio  Division  of  Bendix 
Aviation  Corp.  offers  seven  chassis 
in  16  cabinets,  ranging  from  about 
$19.95  up.  Phonograph  combina- 
tions have  a  Swing-a-Door  record 
changer  with  automatic  shutoff, 
along  with  single  button  control. 
Production  of  plastic  table  sets  has 
been  under  way  for  some  time,  ac- 
cording to  L.  C.  Truesdell,  Bendix 
Radio  Division  general  sales  man- 
ager of  radio  and  television.  Wood 
table  models  will  appear  in  No- 
vember. 

Bendix  is  expected  to  include 
magnetic  wire  sound  recorders  in 
its  home  receivers  as  well  as  sev- 
eral other  fields  of  application,  be- 
sides including  wire  recording  in 
home  receivers.  A  pocket  model 
wire  recorder  is  planned.  License 
has  been  granted  by  Wire  Recorder 
Development  Corp.,  subsidiary  of 
Armour  Research  Foundation. 

Raytheon  Mfg.  Co.  has  an- 
nounced a  five-tube  superhetero- 
dyne pocket  receiver  weighing  10 
ounces,  including  batteries.  It  is 
designed  to  fit  pocket  or  purse  and 
reception  is  said  to  be  comparable 
to  usual  five-tube  receivers.  Prices 
start  at  $30  and  the  line  is  expected 
to  be  in  shops  before  Christmas. 
Belmont  Radio  Corp.,  Raytheon 
subsidiary,  is  manufacturer.  Sub- 
miniature  Raytheon  tubes  are  used. 

The  five  tubes  in  the  pocket  ra- 
dio together  weigh  about  a  half- 
ounce  and  occupy  less  than  a  cubic 
inch  total  volume,  being  about  a 
fourth  the  size  of  those  used  in  the 
handie-talkie,  or  about  the  thick- 
ness of  an  oval  cigarette.  They 
use  less  than  %  w  and  require  a 
22%  v  B  battery. 

Crosley  Corp.  is  concentrating 
on  five-tube  table  model  and  six- 
(Continued  on  page  58) 


Page  38    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


FIRST  OFF  THE  LINE— NEW  RADIO  MODELS 


GE's  first  peacetime  radio  inter- 
ests Paul  Chamberlain  (r),  sales 
manager  of  GE  receivers,  and  E. 
P.  Toal,  of  set  division.  Many  other 
models  are  being  announced. 


RADIO  of  the  future  is  way  Halli- 
crafters  describes  novel  outfit,  de- 
signed to  do  everything  in  the  house 
except  cook  and  sit  up  with  the 
baby  and  put  out  the  cat. 


OFF  LINE  comes  first  RCA  post- 
war set,  presented  to  Frank  M. 
Folson  (1),  RCA  Victor  head,  by 
J.  A.  Milling  (r),  mfg.  dir.,  and 
Joseph  B.  Elliott,  gen.  mgr.  of 
home  instrument  division.  Com- 
pany promises  complete  line  of 
receivers. 


THIS  Bendix  AC-DC  table  set  has 
a  recess  in  the  top  rear  so  it  can 
be  carried  with  ease.  Bendix  will 
have  complete  line  of  receiver 
models  on  the  market. 


BIG  console  model,  with  automatic 
record  changer,  is  made  by  Admi- 
ral Corp.,  Chicago.  It  has  seven 
tubes  and  three  broadcast  bands. 
Phono  section  slides  out  when  doors 
are  opened. 


CROSLEY  table  model  includes  two 
bands,  broadcasting  and  an  over- 
seas dial,  tuning  6-15  mc.  The  line 
being  offered  includes  many  in 
console  cabinets  along  with  other 
table  models. 


BELMONT   makes   this   tiny  set 
with   five   Raytheon  tubes.   It  is 
ideally  adapted  for  use  in  pocket 
or  purse. 


EMERSON  line  marked  by  this 
table  model  of  novel  design  and  a 
lightweight  pocket  receiver.  Intro- 
ductory models  also  include  port- 
able and  phonograph  combination. 


WESTINGHOUSE    line  features 
phono  combination  in  which  the  ra- 
dio may  be  removed  at  will  to  use 
as  independent  receiver. 


FOR  first  time  Stromberg-Carlson 
is  making  small  receivers.  Comes 
in  brown  or  brown-ivory. 


CHAIRSIDE  model  made  by  Electronic  Corp.  of  America  also  has  phono 
compartment  which  slides  out.  Record  changer  handles  12  10-inch  or  10 
12-inch  records,  with  album  storage  space  in  rear  of  cabinet.  Provision  is 
made  for  convenient  servicing  through  top  of  set,  entire  chassis  being 
exposed.  Noiseless  performance  is  claimed. 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  39 


The 


LAP 


PRIMARY  AREA 

is  the 
BLUEGRASS 

All  of  the  Bluegrass  is  in  Kentucky  but  all 
of  Kentucky  is  not  in  the  Bluegrass. 


Population  and  Radio  Homes 
In  the  WLAP  Primary  Coverage  Area 

POPULATION-1940  CENSUS 

WLAP  Coverage 
.5  Mv/m 
235,638 

RADIO  HOMES-1944* 
WLAP  Coverage 
.5  Mv/m 
47,005 

*  NAB  Projection 

WRITE  TODAY  FOR  NEW  WLAP 
FIELD  INTENSITY  MAP  GIVING 
COMPLETE  COVERAGE  FIGURES 
AND  OTHER  FACTUAL  DATA. 


Only  WLAP  fully  and  exclu- 
sively serves  the  Bluegrass 


10 M£ 


WLAP  Lexington,  Kentucky 
WBIR    Knoxville,  Tennessee 
\A/rMI  i  Huntington,  W.  Va. 
WUVU  )  Ashland,  Kentucky 
KFDA   Amarillo,  Texas 
— Owned  and  operated  by 

Gilmore  N.  Nunn  and 

J.  Lindsay  Nunn. 


Lexington,  Kentucky 


NEW  studio  building  of  Don  Lee  in  Hollywood,  to  be  started  early  next 
year,  has  poly-cylindrical  lines.  Building  is  to  be  completed  by  Septem- 
ber at  total  cost  of  $1,250,000. 


Wrigley  Co.  Lauds 
Activities  of  WAC 

Firm  Replaces  'First  Line' 
Series    with  'Adventure' 

Ending  a  series  of  public  service 
broadcasts  which  began  Jan.  1, 
1942,  the  Wm.  Wrigley  Jr.  Co.,  Chi- 
cago, sponsor  of  The  First  Line  on 
CBS,  paid  tribute  Nov.  1  to  the 
War  Advertising  Council,  with 
which  the  sponsor  has  worked 
closely  in  publicizing  government 
war  bond  drives  and  other  cam- 
paigns. 

While  many  of  the  needs  of  war- 
time advertising  are  gone,  Wrigley 
said  its  new  program,  Adventure, 
which  replaced  First  Line  Nov.  8, 
will  continue  to  carry  messages  as 
requested  by  the  Advertising  Coun- 
cil, revised  version  of  WAC.  Ad- 
venture will  concern  itself  with  en- 
tertainment only,  rather  than  dra- 
matization of  war  news  and  per- 
sonalities as  featured  on  First  Line. 

Following  Victory  Bond  appeal 
by  Secretary  of  the  Treasury  Vin- 
son, who  spoke  from  New  York  on 
the  first  quarter-hour  of  final  pro- 
gram, First  Line  returned  to  Chi- 
cago for  its  salute  to  WAC.  Speak- 
ing for  the  sponsor,  the  narrator 
praised  American  business  for  its 
desire  to  devote  all  facilities  to 
help  win  the  war.  WAC,  Wrigley 
pointed  out,  served  successfully  as 
contact  between  public  and  govern- 
ment. 

"The  public  accepted  this  infor- 
mation it  received  through  the  ad- 
vertising media  of  radio  because  so 
much  of  it  was  broadcast  on  pro- 
grams familiar  to  millions  and 
under  the  sponsorship  of  adver- 
tisers that  over  the  years  had  be- 
come friends  of  yours,"  Wrigley 
added. 

Adventure  dramatizes  the  story 
of  two  ex-Navy  pilots  who  attempt 
to  start  a  cargo  transport  line. 
Each  episode  will  be  complete,  ac- 
cording to  Arthur  Meyerhoff  &  Co., 
Chicago,  sponsor's  agency. 


SUGGESTION  that  a  ten-cent  admis- 
sion charge  be  made  for  all  radio  stu- 
dio audiences  during  December  and 
January,  with  proceeds  going  to  the 
March  of  Dimes  for  the  benefit  of  the 
National  Foundation  of  Infantile  pa- 
ralysis, has  been  made  by  George  Lewis, 
press  director  of  WHN  New  York. 


DON  LEE  STUDIOS 
PLANS  COMPLETED 

GROUND-BREAKING  ceremonies 
for  Don  Lee  Broadcasting  System's 
new  $1,250,000  Hollywood  studios 
will  be  held  shortly  after  first  of 
the  year,  with  structure  to  be  com- 
pleted in  late  September. 

Willet  H.  Brown,  vice-president 
and  assistant  general  manager, 
who  handled  negotiations  for  pur- 
chase of  site  on  Vine  St.  between 
Homewood  and  Fountain  as  well 
as  an  adjacent  55'  by  300'  strip,  is 
responsible  for  acoustical  and  en- 
gineering innovations  to  be  incor- 
porated. Modified  poly-cylindrical 
array  type  of  construction  is  to  be 
used  in  the  studio  acoustical  treat- 
ment. Frank  M.  Kennedy,  network 
chief  engineer,  is  in  charge  of 
radio  equipment  installations  and 
assisted  Mr.  Brown  in  preparing 
studio  design. 

Antennas  for  television  sight 
and  sound,  and  for  FM  will  be 
housed  in  building's  150-foot  tower. 
These  antennas  will  beam  to  Mt. 
Lee,  overlooking  Hollywood,  and 
Mt.  Wilson,  in  back  of  Pasadena, 
Cal.,  transmitters  which  will  be 
completed  concurrent  with  studio 
structure.  Ground  floor  will  in- 
clude four  theatre  studios  seating 
350  persons  each  in  addition  to 
four  medium  and  three  smaller 
studios.  Each  will  be  a  separate 
structure  isolated  from  the  build- 
ing and  all  outside  vibrations.  Sec- 
ond floor  will  house  general  offices. 
Executive  offices  will  be  on  third 
floor. 


CAB  Directors  Meet 

DISCUSSION  of  a  brief  to  be  pre- 
sented to  the  Canadian  Broadcast- 
ing Corp.  board  of  governors  will 
be  main  topic  at  a  meeting  of  the 
board  of  directors  of  the  Canadian 
Association  of  Broadcasters  at  To- 
ronto on  Nov.  22  and  23.  The  board 
session  will  follow  a  meeting  of 
the  CAB  board  with  Dr.  Augustin 
Frigon,  CBC  general  manager,  at 
Ottawa,  on  FM  plans  on  Nov.  20. 
The  CBC  board  of  governors  meets 
with  its  new  full-time  chairman, 
Dave  Dunton,  at  Ottawa  on  Nov. 
27-29,  and  the  CAB  expects  to  meet 
with  the  CBC  board  on  Nov.  30. 


Page  40    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


perhaps  you  do  not  know 
at  this  time  what  power  transmitter 
you  will  ultimately  need. 

ibis  need  not  worry  you 
because  with  RCA 


\3jfR||>  ...you  can  easily 
\h.ii[knlA  mplifier 

and...  with  the  new  RCA  FM 
Transmitter  there  is  no  handicap 
in  doinyso...  for  an  increase  in 
power  does  not  make  any  of  the 
oriyinai  equipment  obsolete. 


The  new  RCA  1-Kw 
FM  Transmitter- 
Type  BTF-1 


The  new  RCA  3-Kw 
FM  Transmitter- 
Type  BTF-3 


MAIL  THIS  COUPON 


for  details  about  this 


Important  New  RCA 


Line  of  FM  Transmitters 


with  the  GROUNDED  GRID! 


Broadcast  Equipment  Section 
RCA,  Camden,  N.  J. 

Please  send  me  full  information  about  your  new  RCA  FM  Trans- 
mitters with  the  new  Grounded  Grid. 

Name  

Title  

Company  

Street  Address  

City  and  State  


RADIO  CORPORATION  OF  AMERICA 

RCA  VICTOR  DIVISION  .   CAMDEN,  N.  J. 
In  Canada,  RCA  VICTOR  COMPANY  LIMITED,  Montreal 


U.  S.  Stations  Employ  6,628 
Technicians,  Survey  Shows 


BROADCAST  stations  in  the 
United  States  employ  a  total  of 
6,628  technicians,  according  to  a 
survey  conducted  by  the  NAB  on 
behalf  of  its  Small  Market  Stations 
Committee  and  presented  to  that 
committee's  Oct.  25-26  meeting  in 
Washington  [Broadcasting,  Oct. 
29].  It  is  the  first  technical  em- 
ployment study  in  three  years. 

Over  a  thousand  additional  tech- 
nicians would  be  employed  by  sta- 
tions were  conditions  normal,  the 
survey  shows.  Offsetting  this  em- 
ployment potential — in  which  con- 
struction, equipment  and  alloca- 
tion angles  enter — is  the  fact  that 
stations  are  holding  1,416  jobs  for 
technicians  now  on  leave  in  the 
armed  forces. 

Of  this  number  422  jobs  are  being 
held  by  local  stations,  594  by  re- 
gionals  and  400  by  clear-channel 
outlets.  Small-market  station  s 
(those  under  5,000  w  and  in  com- 
munities of  less  than  50,000  popu- 
lation) are  holding  360  jobs  for 
personnel  now  in  the  armed  forces. 

General  wartime  experience  of 
stations  with  restricted  and  com- 
bination personnel  was  satisfac- 
tory, the  NAB  survey  shows,  and 
the  small  market  group  favored 
relaxation  of  FCC  peacetime  re- 
quirements for  engineers.  During 
the  war  the  requirements  were  re- 


laxed because  of  personnel  short- 
age. 

Combination  men  are  used  by 
300  stations,  according  to  the  sur- 
vey. These  stations  employ  1,132 
such  combination  men  and  say  they 
need  another  380. 

Analyzing  Service 

Analyzing  service  of  restricted 
operators  during  the  war,  57%  of 
stations  found  them  satisfactory, 
11%  not  satisfactory  and  32% 
didn't  use  or  failed  to  answer  the 
question.  Small  market  stations  re- 
ported satisfactory  experience  in 
80%  of  cases,  not  satisfactory  9%, 
didn't  use  or  failed  to  answer  ques- 
tion, 11%. 

Looking  into  the  future,  the 
questionnaire  results  show  that 
1,988  technicians  will  be  needed  for 
expansion  plans  such  as  additional 
studios,  increased  recording  and 
public  service  programs,  FM,  tele- 
vision, etc.  Locals  said  they  would 
need  838,  regionals  796,  clears  354. 

A  50%  return  on  the  957  ques- 
tionnaires sent  to  all  stations  was 
received  by  the  NAB,  considered 
an  unusual  response.  This  average 
prevailed  for  all  classes  of  stations 
and  the  NAB  felt  the  actual  results 
received  could  be  doubled.  By  this 
method  the  NAB  arrived  at  the 
above  figures,  which  cover  the  en- 
tire industry. 


Ambition  Achieved 

LIFETIME  ambition  was 
realized  this  month  by  Mar- 
gery Mayer,  contralto  soloist 
on  American  Broadcasting 
Co.'s  Hymns  of  All  Churches. 
A  member  of  the  permanent 
cast  of  Chicago  Civic  Opera 
Co.,  Miss  Mayer  has  sung  only 
minor  roles  but  neeJei  v'ust 
24  hours'  notice  to  take  over 
the  leading  pait  in  Carmen 
when  Gladys  Swarthout  was 
unable  to  appear  due  to  a  se- 
vere cold. 


The  study  was  conducted  by  Mar- 
shall H.  Pengra,  chairman,  Small 
Market  Stations  Committee;  Barry 
T.  Rumple,  NAB  director  of  re- 
search, and  Howard  S.  Frazier, 
NAB  director  of  engineering. 

Table  shows  actual  employment 
of  technicians  by  all  stations: 


Small  Market 

Local   

Regional 


KQV  Claims  It  Was  First 
To  Broadcast  to  Public 

KQV  Pittsburgh  last  week  set  out 
to  show  it  was  the  first  station 
broadcasting  to  the  public. 

G.  S.  Wasser,  vice-president  and 
general  manager,  said  KQV's  offi- 
cial claim  of  "On  the  Air  Since 
1919"  is  substantiated  by  old  news- 
papers, official  records,  scrapbooks, 
and  evidence  submitted  by  early 
radio  men  connected  with  the  sta- 
tion. 

KQV,  reportedly  the  second  sta- 
tion to  receive  call  letters  and  com- 
mercial license  (Jan.  1921),  had 
been  owned  and  operated  by 
Doubleday  Hill  Electric  Co.  since 
1919,  according  to  spokesmen.  They 
said  recorded  music  was  broadcast 
to  the  public  in  1919  over  a  20-watt 
transmitter. 

Mayor  Scully  of  Pittsburgh  pro- 
claimed "KQV  Week"  Nov.  4-10, 
in  connection  with  the  Silver  An- 
niversary of  commercial  radio. 


TOTAL 

All  Others 

Local   

Regional 
Clear  ___ 


520 
1674 
1472 


TOTAL 
All  Stations 

Local   

Regional 
Clear  ___ 


TOTAL 


92 
1316 


74 
352 
324 


172 
384 
324 


a*  THROUGH  OCTOBER  17TH 

*        YIaI&/*>)        tobacco  sales  GROSsp 


1F  YOU  CHECK  WITH 

C  E.  HOOPER 


YOU'LL  FIND  THIS 


IN  NORTH  CAROLINA'S 
"EASTERN  BELT"!      -    and  with 

another  tobacco-selling  month  now  in  full  swing  .  .  . 
with  cotton  and  peanut  revenues  swelling  the  total, 
well.  .  .  . 

That  'aint'  Hay,  Mister — 


Affiliate  of  MBS  and  the  Tobacco  Network 
Represented  Nationally  by  THE  WALKER  Company 


♦*OU«i  EASTERN    CAROLINA'S    NO.  1 
STATION    IN    EASTERN  CARO- 
LINA'S NO.  1  MARKET  TO 
YOUR  PRODUCTS  WITH  GREAT- 
EST EFFICIENCY! 

Harry  G.  Bright 


GOLDSBORO,  N.  C. 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  45 


WJNC  Opens  This  Month 
With  Mutual  Affiliation 

WJNC  Jacksonville,  'ft.  C,  officials 
said  last  week  they  hoped  to  begin 
broadcasting  by  about  mid-Novem- 
ber and  would  be  affiliated  with 
Mutual  and  the  N.  C.  regional  To- 
bacco Network. 

Lester  L.  Gould,  manager  of 
Jacksonville  Broadcasting  Co.,  said 
the  station  would  have  the  full 
transcription  library  of  Lang- 
Worth  Feature  Programs  Inc.  and 
leased-wire  services  of  United 
Press.  Monday-Friday  operations 
will  extend  from  7  a.m.  to  11:15 
p.m.;  Saturday,  7  a.m.  to  mid- 
night; Sunday,  8  a.m.  to  11:15  p.m. 

Louis  N.  Howard  is  president  of 
Jacksonville  Broadcasting  Co. 


Cellophane  Fires  Not  Good  Enough^ 
For    Critical    Era    of    FM  Listeners 


'ABC  Suit  Delayed 

SUIT  between  American  Broad- 
casting Co.  and  Associated  Broad- 
casting Corp.  on  use  of  ABC 
as  identification  has  been  post- 
poned in  the  Federal  District  Court 
in  Chicago  to  Dec.  3  because  of 
court's  crowded  calendar. 


NOT  EVERY  station  employs  a 
sound-effects  man  as  such  but  for 
the  benefit  of  the  boys  who  double- 
in-brass  by  creating  fires,  march- 
ing men  and  contented  cows  here's 
the  latest  dope  on  how  to  handle 
sound  effects  for  FM. 

George  Kudsk,  sound-effeeter  for 
WGNB,  WGN's  FM  station  in  Chi- 
cago, has  just  completed  an  ex- 
haustive study  of  the  art  of  FM; 
sound  effects  and  he's  even  more 
exhausted  than  the  study. 

True  Sounds  Necessary 
For,  he  says,  unlike  AM  or  con- 
ventional broadcasting,  which  has 
always  been  able  to  simulate  the 
Atcheson,  Topeka  and  the  Santa 
Fe  by  rubbing  two  pieces  of  sand- 
paper together,  FM  demands  that 
true  sounds  be  produced. 

For  a  demonstration  on  The 
World  of  Tomorrow,  broadcast  each 
Tuesday  over  WGNB,  Mr.  Kudsk 
arrived  40  minutes  early,  dragging 
a  toy  wagon  loaded  with  parapher- 


nalia. For,'  one  broadcast^  he 
brought  a  sink  complete  with  "run- 
ning water,  dishes,  a  vacuum 
cleaner  and  a  broom;  for  another 
an  assortment  of  garden  tools,  a 
small  staircase  (down  which  he 
had  to  fall  with  an  armful  of 
tools),  a  pistol,  blank  cartridges, 
broken  glass  and  a  battery — all  to 
illustrate  in  sound  a  program  on 
"Safety  in  the  Postwar  World."  For 
still  another  broadcast  he  produced 
a  small  stove,  coffee  pot,  egg,  fry- 
ing pan  and  cutlery — and  he  really 
fried  the  egg. 

To  demonstrate  the  sensitivity  of 
FM,  a  human  heartbeat  was 
broadcast.  Afterwards  someone  no- 
ticed Mr.  Kudsk  looked  strangely 
pale  and  asked  what  was  wrong. 

"I've  just  had  my  first  case  of 
mike  fright,"  he  quavered.  "My 
heart  sounded  like  a  1910  Ford.  I 
think  I  better  see  a  doctor." 

On  a  special  WGNB  program  for 
the  School  Broadcast  Conference, 
a    demonstration   illustrated  how 


"IT'S  THIS  WAY,"  or  something 
of  the  sort,  says  John  B.  Kennedy 
(right),  American  net  commenta- 
tor, to  Seymour  Berkson,  INS  gen- 
eral manager,  at  INS  radio  depart- 
ment cocktail  party  for  Mr.  Ken- 
nedy at  Club  21,  New  York. 


different  coins  could  be  identified, 
just  by  dropping  them  on  a  table. 
Listeners  were  able  to  distinguish 
between  a  dime  and  a  nickle,  so 
sensitive  was  the  fidelity  of  FM 
transmission. 

Eventually,  Mr.  Kudsk  believes, 
fine  sound  recordings  will  be  used 
over  FM,  but  the  standard  AM 
sound  effects  will  have  to  be  dis- 
carded. The  practice  of  crackling 
cellophane  to  produce  the  sound  of 
fire,  of  pebbles  whirled  in  a  drum 
to  duplicate  rain  and  other  syn- 
thetic sounds  for  AM  broadcasting 
will  be  obsolete,  as  new  techniques 
are  ushered  in  for  radio's  new  mir- 
acle— frequency  modulation,  he  de- 
clares. 


Carry  Addresses 

CBS  AND  MUTUAL  will  carry 
major  addresses  commemorating 
28th  anniversary  of  the  founding 
of  the  Soviet  Union  and  12th  an- 
niversary of  establishment  of  diplo- 
matic relations  with  U.  S.  from 
Madison  Square  Garden  No.  14  by 
National  Council  of  American-So- 
viet Friendship.  Dean  of  Canter- 
bury and  Under  Secretary  of  State 
Dean  Acheson  will  speak  on  Mutual 
outside  of  New  York  on  Wednes- 
day, 10:30-11  p.m.  The  Honorable 
Joseph  E.  Davies,  former  ambassa- 
dor to  Russia,  will  speak  on  CBS 
11:15-11:30  p.m. 


WIP  Awards 

BENEDICT  GIMBLE  JR.,  presi- 
dent and  general  manager  of  WIP 
Philadelphia,  last  week  announced 
scholarship  awards  to  two  Phila 
delphia  school  teachers,  who  were 
chosen  from  seven  finalists.  Win 
ners  get  a  one-year  course  in  radio 
in  education  at  the  U.  of  Pennsyl- 
vania. Second  annual  awards  went 
to  Bette  Clair  Titus  and  Christine 
L.  Staniforth.  The  station's  scholar- 
ship committee  includes  Mr.  Gim- 
bel;  Gertude  A.  Golden,  district 
superintendent  and  radio  chairman 
of  Philadelphia  public  schools; 
Ruth  Wier  Miller,  assistant  radio 
chairman  of  Philadelphia  public 
schools;  Dr.  Frederick  C.  Gruber, 
U.  of  Pennsylvania,  and  Sam  Ser- 
ota,  educational  director  of  WIP- 


RALPH  NARDELLA 
YOU'RE  PUNCTUAL. 

EVERV  MORNING/ 
TELL  THE  CLASS 

how  you  DO  IT/ 


on  UtoM,  op  11  w  y^th 


U  tea 


FULLER. 


Here's  How  Thousands  of  New  York  Families  Get  Off 
To  a  Good  Start  Fdr  The  Day  ...... 

FROM  7:00  to  8:30  every  weekday  morning,  tuning  in  the  cheerful  voice 
of  Peggy  Lloyd  is  a  regular  practice  in  thousands  of  metropolitan 
New  York  homes.  Peggy  Lloyd's  "Wake  Up  New  York"  program  is  a 
carefully  planned  and  diversified  show  that  gives  listeners  what  they 
want  to  hear  .  .  .  plenty  of  music,  news,  frequent  time^  signals  and  weather  > 
reports  and  other  unusual  feature^,  "Wake  Up  Ne$v  York''  rates  high 
among  early^  morning  broadcasts.  For  ;  sponsors  as  well  as  .  listeners  „  it 
provides  an  excellent  way  to  starts  the  day.  A  limited  number  of  choice 


spots  are  available.1 


ROADCASTING  • 


Ralph  N.  Weil,  General  Manager 
Broadcast  Advertising 


John  E.  Pearson  Co.,  Nat  f  Kep. 


November  12,  1945    •    Page  47 


Many  AM  Applications 
Turned  Down  in  Canada 

WESTERN  CANADIAN  applica- 
tions for  broadcasting,  AM  and 
FM,  television,  and  facsimile  were 
reported  in  the  House  of  Commons 
recently  in  answer  to  a  member's 
questions.  The  report  showed  that 
a  large  number  of  AM  broadcast- 
ing applications  had  been  turned 
down  by  the  CBC  board  of  gover- 
nors, and  that  about  six  have  been 
authorized  [Broadcasting,  Oct.  8]. 

In  addition  there  are  32  FM 
applications  in  western  Canada, 
mainly  by  AM  station  owners,  plus 
the  Winnipeg  I'tibune  and  the  T. 
Eaton  Co.  Ltd.,  Winnipeg  (national 
department  store  chain).  Twelve 
western  Canadian  stations  plus  the 
Winnipeg  Tribune  and  T.  Eaton 
Co.,  have  applied  for  television  li- 
censes and  seven  applications  have 
been  made  for  facsimile  licenses. 


CBS  Is  Proud  of  Radio  Serial 
Produced  at  Chicago  Studios 


OUT  of  Army,  where  he  was  chief 
of  Army  Air  Forces  Motion  Picture 
Service  with  rank  of  colonel,  Wil- 
liam Keighley  (1),  signed  five-year 
producer-director  contract  for  CBS 
Lux  Radio  Theater.  Watching  is 
Cornwell  Jackson,  new  West  Coast 
radio  v-p  for  J.  Walter  Thompson 
Co.,  Lux  agency. 


KBNT  Des  Moines  added  Assoc.  Music 
Library  to  its  transcription  services. 


CHICAGO,  cradle  of  the  radio 
serial,  is  showing  the  rest  of 
the  industry  it  can  be  literate  as 
well  as  entertaining,  citing  as  an 
example— WBBM-CBS'  Presenting 
Michael  Scott. 

On  CBS,  2:15-2:30  (CST),  Mon- 
day through  Friday  and  rebroad- 
cast  over  WBBM  at  11  p.m.,  PMS 
is  acquainting  millions  of  listen- 
ers with  the  fabulous  characters 
of  Dickens,  Scott,  Cooper,  Melville, 
Hawthorne,  and  Dumas. 

Raises  Standards 

Its  producer,  writer,  director — 
24-year-old  John  Barnes — looks 
upon  the  program  as  a  once-in-a- 
lifetime  opportunity  to  improve  his 


Throughout  Kansas  and  well  into  brought  them, 
adjoining  states,  over  five  million       Share  in  this  almost  unlimited  pur- 

WIBW  listeners  give  thanks  for  still  chasing    power  by  letting  WIBW 

another  year  of  super-crops  and  for  establish  the  merits  and  desire  for 

the  peace  in  which  to  enjoy  the  tre-  your  product  in  these  anxious-to-buy 

mendous  wealth  these  crops  have  homes. 


listeners'  reading  and  listening 
habits  Each  "chapter",  as  he  calls 
his  daily  script,  must  meet  the  lis- 
teners' demands  for  action,  drama 
and  adventure,  but  with  the  help 
of  the  world's  greatest  writers  this 
becomes  the  easiest  portion  of  the 
task.  The  difficulty  lies  in  bridging 
the  frequent  gaps  that  lie  between 
such  action,  and  in  presenting  the 
many  social  and  political  philoso- 
phies of  the  period  in  the  light  of 
present  day  thinking  and  living. 

"Dickens,  for  example,"  says  Mr. 
Barnes,  "concerned  himself  with 
the  inequality  of  the  masses  under 
a  monarchy.  His  great  struggle 
against  the  debtor's  prison  no 
longer  has  a  modern  counterpart. 
Consequently,  it  must  be  revised 
with  a  problem  with  which  people 
sympathize." 

Originated  as  an  idea  of  Walter 
Preston,  WBBM  program  director, 
in  September  1944,  PMS  made 
such  an  impressive  record  as  a 
sustainer  that  Columbia  asked  to 
take  it  over  as  a  network  feature. 

Barnes  breaks  down  each  novel 
to  be  dramatized  into  a  14  to  17 
weeks'  serial.  Whenever  possible  he 
uses  the  author's  own  dialogue  to 
carry  the  plot  and  action.  Narra- 
tive he  either  writes  into  dialog  or 
condenses  for  the  narrator. 

Experienced  Cast 

Star  portrayer  of  Michael  Scott 
is  Ken  Nordeen,  a  veteran  WBBM 
announcer  and  actor.  Other  actors 
include  Hugh  Studebaker,  Herb 
Butterfield,  Cliff  Soubier,  Ken  Grif- 
fin and  Don  Herbert. 

"Many  listeners  write  in  to  say 
they  enjoyed  the  shows  more  after 
seeing  the  motion  picture  version. 
We  also  get  letters  from  people 
saying  they  decided  to  read  the 
story  after  tuning  in.  They're  the 
kind  we  like  best,"  Mr.  Barnes  says. 

The  producer  spends  about  six 
hours  each  day  writing  the  show 
and  an  additional  two  to  three 
hours  in  rehearsal.  As  a  result, 
PMS  is  his  only  show,  at  the  mo- 
ment. A  graduate  of  Chicago  U.,| 
he  has  mixed  feelings  about 
radio.  He  is  saddened  by  what  he 
hears,  and  angered  when  he  re- 
flects on  what  could  be  done. 

"With  all  the  wealth  of  litera 
ture  through  the  ages  at  our  dis 
posal,  we  should  be  able  to  learn 
something  as  well  as  be  enter- 
tained," he  says. 

Asked  if  converting  a  1,000  page 
novel  such  as  Moby  Dick  into  a 
daily  serial  wasn't  a  superhuman 
assignment,  Mr.  Barnes  shrugs  his 
shoulders  and  says,  "Not  nearly  so 
bad  as  taking  1,000  pages  and  boil 
ing  them  down  into  a  half-hour 
show." 


FINEST  potential  radio  talent  of  16 
North  Jersey  high  schools  will  partici- 
pate in  the  Junior  Achievement  Com- 
pany, sponsored  by  WPAT  Paterson 
Group  will  produce  and  enact  station's 
weekly  teen-age  program,  "The  High 
School  Reporter". 


Iff    Jo  WW         BEN     LUDY       columbias  outlet  for  Kansas 

WIBW    T-jpIj  G.^  .1  KCKN,   Kansas  City 

4lP«ltL*HQ  S*   C»W«  PuBUCa1i~n-    '«l<  NEW  YORK    CH'CAGO.  KANSAS  CITY,  SAN  FRANCISCO 


Page  48    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


NOW 


So  Try  This  Proven  Formula  for  OMAHA 


NBC's  Parade  of  stars 
+  590  Kilocycles 

+  5000  WATTS 


I/Hoot  of  titeTtwi 


Several  changes  are  impending  in  Omaha  broadcasting.  The  net 
result  will  be  more  and  better  programs  for  all  listeners  in  this  area. 
WOW  congratulates  the  stations  involved  and 
wishes  them  unlimited  success. 


At  the  same  time  —  now  that  radio  acfrer- 
tising  dollars  MUST  count  WOW  calls  your  atten- 
tion to  the  fundamental  principle  of  radio  adver- 
tising: AUDIENCE  is  ALL-IMPORTANT. 

When  you  consider  the  Omaha  Market,  re- 
member the  equation  above! 


RADIO  STATION 


ow 


OMAHA,  NEBRASKA 

590  KC    •    NBC    •   5000  WATTS 

Owner  and  Operator  of 

KODY  •  NBC  IN  NORTH  PLATTE 


ffllMRGErilEnT 


GOV.  ROBERT  S.  KERR  of  Oklahoma, 
head  of  West  Central  Broadcasting  Co.. 
Tulsa,  which  has  filed  for  a  50  kw  sta- 
tion on  1210  kc  [BROADCASTING,  Nov. 
5],  was  guest  Nov.  11  on  NBC  "Charlie 
McCarthy  Show"  broadcast  from  Okla- 
homa City. 

MARTIN  N.  OEBBECKE  has  returned 
to  WIP  Philadelphia  as  night  manager. 
Last  three  years  he  has  been  in  radio 
engineering  department  of  Army  Sig- 
nal Corps. 

LEWIS  ALLEN  WEISS,  vice-president 
and  general  manager  of  Don  Lee  Broad- 
casting System,  Hollywood,  has  been 
elected  a  director  of  All  Year  Club  of 
Southern  California. 

CESAR  MIRO,  director  of  Radio  Na- 
cional,  Peruvian  government  system 
operating  a  standard  and  three  high 
frequency  stations  in  Lima,  is  current- 
ly in  Washington  as  delegate  to  World 
Christian  Conference.  He  is  former  U.  S. 


correspondent  for  the  Lima  El  Comer- 
ico,  owned  and  operated  by  his  family. 

PAUL  WAGNER,  manager  of  WPAY 
Portsmouth,  O.,  underwent  an  emer- 
gency operation  Nov.  3.  G.  F.  BOYD  is 
acting  manager  in  his  absence. 

LOUIS  H.  PETERSON,  president  of 
WSSV  Petersburg,  Va.,  has  been  elected 
president  of  Petersburg  Kiwanls  Club. 

S.  ROBERT  MORRISON,  former  chief 
engineer  and  assistant  general  man- 
ager of  WMRN  Marion.  O.,  has  returned 
as  assistant  general  manager  after  dis- 
charge from  Navy.  F.  J.  PETERS  con- 
tinues as  chief  engineer. 


Downie  Elected 

ROBERT  C.  DOWNIE,  president 
of  Peoples-Pittsburgh  Trust  Co. 
and  former  chief  of  the  Pittsburgh 
ordnance  district,  has  been  elected 
to  the  board  of  trustees  of  Blaw- 
Knox  Co.,  antenna  manufacturers. 


Jesse  R.  Lovejoy 

JESSE  R.  LOVEJOY,  81,  director 
since  1922  of  General  Electric  Co., 
Schenectady,  and  honorary  vice- 
president  for  16  years,  died  Oct.  31 
in  Schenectady.  He  joined  GE  in 
1892,  when  the  company  was  form- 
ed, as  manager  of  supply  depart- 
ment, and  then  became  general 
sales  manager.  Later,  as  vice-presi- 
dent in  charge  of  sales,  he  had 
much  to  do  with  development  of 
business  throughout  the  company's 
foreign  department. 


NAVY  DAY  address  of  President  Tru- 
man was  witnessed  by  about  5000  per- 
sons gathered  in  the  Gimbel's  Philadel- 
phia store  to  watch  it  through  the  20 
RCA  video  sets  installed  in  the  build- 
ing. 


GALS! 
HERE'S  G 


NYLON 


OD 
NEWS! 


Ladies!  Your  nylon  stockings  will  come  to  you  from 
the  Magic  Circle  area  of  Radio  Station  WBIG  in 
Greensboro,  North  Carolina.  Within  this  fifty  mile 
radius  more  than  fifty  per  cent  of  all  the  nylons 
manufactured  in  the  South  are  being  made  as  rapidly 
as  nylon  becomes  available  and  machines  can  be 
converted  and  it  is  hoped  that  by  Christmas  the  stocks 
in  the  stores  will  be  more  plentiful.  At  least  plentiful 
enough  to  do  away  with  the  mobs  who  now  gather 
when  nylons  are  placed  on  sale. 

Two  of  the  nation's  best  known  hosiery  manufac- 
turers have  home  offices  in  Greensboro  with  branch 
mills  located  in  the  area.  Mock-Judson-Voehringer, 
makers  of  the  famous  Mojud  hose,  and  Burlington 
Mills  officials  plan,  to  make  shipments  to  their  ac- 
counts only  when  they  are  able  to  make  deliveries 
to  all  of  them,  buirf  is  felt  as  though  this  will  be  by 
the  first  of  December,  with  shipments  increasing  all 
along  as  more  of  the  coveted  nylon  is  released. 

The  hosiery  industry  has  migrated  from  the  North 
to  the  South  at  an  increasing  pace  during  the 
past  fifteen  years.  In  1931  less  than  ten  per 
cent  of  the  hosiery  mills  in  the  nation  were 
located  in  the   South.  Today   that  per- 
centage has  risen  to  more  than  thirty 
per  cent,  with  more  than  half  of  these  f 
in  North  Carolina,  principally  in  the 
Magic  Circle  area. 


The   employees  of 
hoisery  mills  are  the 
highest   paid  workers 
in  the  textile  industry. 
There  are  an  estimated 
seven    thousand  hosiery 
mill    employees    in  the 
Magic  Circle  area,  bring- 
ing additional  revenue  to 
an  already  rich  and  pros- 
perous area,  dominated 
on  the  air  lanes  by  WBIG, 
favorite  station  of  these 
makers  of  the  "hosiery  of 
the  future." 


1470 


ON  YOUR 
DIAL 


COLUMBIA  NETWORK 


In  Greensboro,  N.  C. 


w 


HUTCHESOJS  RESIGNS 
ENGINEERING  POST 

GUY  C.  HUTCHESON  has  re- 
signed from  the  general  engineer- 
ing department  of  CBS,  effective 
the  latter  part  of  November,  and 
plans  to  estab- 
lish an  office  in 
Texas  for  radio 
consulting  work. 

Radio  engi- 
neer with  the  sec- 
ond Byrd  Ant- 
arctic Expedi- 
tion to  Little 
America  in  1933- 
35,  Mr.  Hutche- 
Mr.  Hutcheson  son  has  been  with 
CBS  since  1935 
except  for  a  brief  period  of  Army 
service  in  1942.  He  was  an  engineer 
in  the  radio  frequency  division, 
general  engineering  department, 
from  1935  to  1941.  In  1941-42  he 
was  chief  Latin  American  engi- 
neer, and  during  this  time  made  a 
five-month  tour  of  76  affiliated  sta- 
tions of  the  CBS  Network  of  the 
Americas,  located  in  the  20  Latin 
American  republics. 

From  1942  to  1944  he  was  engi- 
neer in  charge  of  international 
broadcasting,  during  which  time 
CBS  and  OWI  installed  five  50-kw 
shortwave  transmitters  and  plans 
were  drawn  for  a  200-kw  trans- 
mitter which  is  now  in  operation. 
In  1944-45  he  has  been  acting  en- 
gineer in  charge  of  the  radio  fre- 
quency division,  general  engineer- 
ing department. 

His  work  with  CBS  included 
preparation  of  FCC  applications 
for  CBS,  designing  directional  an- 
tennas, and  making  field  intensity 
measurements.  He  is  at  1933  gradu- 
ate of  Texas  A&M  in  electrical 
engineering.  He  said  his  offices  as 
radio  consultant  possibly  would  be 
in  or  near  Dallas. 


MBS  Meeting 

MUTUAL  Broadcasting  System 
will  be  host  at  a  luncheon  in  honor 
of  Edgar  Kobak,  president  of  Mu- 
tual, Nov.  19  at  the  Ambassador 
Hotel  in  New  York,  celebrating  his 
first  year  with  the  network.  Mr. 
Kobak  will  report  on  the  network's 
activities  in  the  last  year  at  the 
luncheon. 


'Army  Hour'  Successor 

PROGRAM  succeeding  The  Army 
Hour,  which  was  broadcast  for  the 
last  time  Nov.  11  after  three  years 
and  eight  months  on  the  air,  will  be 
The  National  Hour,  Sundays  4-4:30 
p.m.  on  NBC.  New  show  will  "seek 
to  mirror  the  thinking  in  both  gov- 
ernmental and  private  circles"  on 
major  national  problems  of  the 
reconversion  period,  including  such 
subjects  as  employment,  postwar 
aviation,  atomic  power,  educational 
techniques,  world  government,  rail- 
roads, automobiles,  farms,  taxes. 
Format  will  continue  to.  feature 
spot  broadcasts  for  the  armed 
services  and  other  branches  of  gov- 
ernment as  the  occasion  demands. 


Page  50    •    November  12,  1945 


BROADCASTING 


Broadcast  Advertising 


* 


Collins  12Z  Remote  Amplifier 

,5  A  high  quality  four  channel  re- 
■  mote  amplifier,  a.c.-d.c.  pow- 
ered. The  d.c.  source  consists  of 
self-contained  batteries  which 
take  the  load  automatically  in 
case  of  a.c.  line  failure.  Gain, 
approximately  95  db.  Frequency 
response,  30-12,000  c.p.s.  ±  1 
db.  Power  output,  50  milliwatts. 
Weight,  with  batteries  and  car- 
•  rying  case,  32  pounds. 


The  new  Collins  300G-1  AM  broadcast  transmitter 
is  an  operator's  ideal.  Its  components  are  the  finest 

available,  with  very  high  safety  factors,  and  all  are  completely  and  immediately 
accessible.  Replacements,  if  necessary,  are  just  a  quick,  simple  one-man  job! 

Circuit  design,  physical  arrangement,  and  workmanship  throughout,  meet  the 
superior  standards  which  station  engineers  have  come  to  expect  of  Collins  engineering. 

The  nominal  power  output  of  the  300G-1,  250  watts,  can  be  reduced  to  100  watts 
by  means  of  a  switch  on  the  control  panel.  The  response  is  flat  within  ±  1.0  db  from 
30  to  10,000  cycles.  Distortion  is  less  than  3%  up  to  100%  modulation. 

Tell  us  about  your  plans.  We  will  be  glad  to  study  them  with  you  and  make  rec- 
ommendations covering  requirements  for  your  entire  station,  AM  or  FM,  and  of  any 
power.   Collins  Radio  Company,  Cedar  Rapids,  Iowa;  11  West  42nd  Street,  New 
York  18,  N.  Y.  In  Canada,  Collins  equipment  is  sold 
by  Collins -Fisher  Limited,  Montreal. 


FOR  BROADCAST  QUALITY,  IT'S 


'  •  •  •  • 

ROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  51 


24-SHEET  POSTERS 


RAILWAY  EXPRESS  ^TRUCKS 


ST.  LOUIS  BUSES  AND  STREET  CARS 


TRADE  PAPER  ADVERTISING 


RURAL  NEWSPAPER  ADS 


NEWSPAPER  ADVERTISING  AND  PUBLICITY 

"  ) 


. .  big  network  shows  . . . 
il  programs . . .  enjoy  an 

e. 

are  encored  by  a  well- 
that  makes  KXOK  a  force- 
Louis  Market.  Advertisers 

alert  promotion  that  has 
KXOK'S  dramatic  growth. 


\  "top-billing"— 
(XOK  or  John 


1,  MISSOURI 

he  St.  Louis  Star-Times 
ILOCYCIES,  5,000  WATTS,  FULL  TIME 


STAR-TIMES  DELIVERY  VEHICLE  POSTERS 


I 


KXOK  THEATER  NEWSCASTS 


PERSONALIZED  PROGRAM  SCHEDULES 


SCRAP  BOOKS  FOR  KXOK  AND 
NATIONAL  REPRESENTATIVES 


XOK  PROGRAM  DIRECTORIES 


COURTESY  SPOTS       PROMOTIONAL  KITS  FOR  ADVERTISERS 

Chicago   •   St.  Louis    •  Los  Angeles  •  San  Francisco 


method  of  punching  a  commercial  message 
across  to  a  radio  audience  lulled  into  security 
by  a  pleasant  radio  program.  It  is  not  good 
radio.  Radio  can  do  better  than  that,  and  we 
hope  it  does — soon." 

That's  not  the  comment  of  a  newspaper 
editor  made  under  the  urging  of  his  business 
department;  it  is  not  the  observation  of  a 
Government  executive.  It's  a  toiler  in  the  craft 
speaking — one  whose  experience  in  the  art 
has  covered  long  years,  one  whose  devotion  to 
its  future  is  sincere  and  believable.  At  this 
point,  it  is  time  to  sit  up  and  take  notice. 

Are  radio's  commercial  practices  objection- 
able? Are  there  abuses  beyond  the  marginal 
number  that  attend  all  human  endeavor? 
America  has  the  greatest  broadcasting  system 
in  the  world,  offering  the  most  extravagant 
display  of  entertainment  and  education  in  our 
modern  civilization.  Can  this,  the  system  that 
makes  the  product  possible,  be  imperiled  by 
careless  commercial  practices?  It  can  be, 
and  will  be,  if  Mr.  Rash's  observations  in  a 
widely  read  newspaper  find  favor  with  the 
people.  If  the  listeners  believe  as  does  Mr. 
Rash,  and  as  do  Mr.  Porter  and  Mr.  Durr  and 
some  others  in  high  places,  then  we  cannot  be 
oblivious. 

All  last  week  was  National  Radio  Week.  It 
was  dedicated  to  25  years  of  broadcasting  in 
America.  Rededicate  it  to  better  broadcasting 
tomorrow,  better  broadcasting  on  a  sound  com- 
mercial foundation.  And  remember  that  foun- 
dation is  laid  with  care,  that  each  brick  has 
its  prescribed  size  and  its  prescribed  place — 
and  that  the  whole  can  fall  of  its  own  weight 
if  one  brick  is  out  of  balance  with  the  others. 

We  don't  like  to  get  exactly  poetic  about  this 
brick  analogy,  but  maybe  some  of  these  critics 
are  heaving  a  few  at  us  that  we  can  use  in 
strengthening  that  foundation — if  we  dodge 
the  bad  ones  and  catch  the  good  ones. 


Fitting  Climax 

THE  SETTING  was  the  Senate  gallery  floor 
of  the  Capitol.  A  sumptuous  new  radio  gallery 
room  was  being  dedicated.  Broadcasting  booths 
for  the  networks  and  independents,  a  writing 
room  for  working  news  reporters.  All  the  fa- 
cilities necessary  for  modern  radio  coverage. 

President  Truman  was  there.  So  were  many 
Senators  and  Speaker  Rayburn,  Secretary 
Schwellenbach,  and  FCC  Chairman  Paul  A. 
Porter  and  other  notables.  The  working  radio 
news  corps,  about  100  strong,  was  on  hand. 

The  time  was  last  Wednesday — during  Na- 
tional Radio  Week.  President  Truman  the 
same  day  had  sent  to  NAB  President  Justin 
Miller  a  letter  congratulating  radio  on  its  25th 
anniversary. 

It  doesn't  take  a  long  memory  to  recall  the 
battle  radio  fought  for  news  recognition.  First 
radio  grudgingly  was  accorded  a  little  space 
in  the  corridor  of  the  gallery  floors  in  House 
and  Senate.  Now  it  has  the  elbow  room  needed 
for  adequate  coverage  of  aural  broadcasting. 
Comparable  facilities  are  being  installed  in  the 
House  gallery.  Soon  it  will  require  accomoda- 
tions for  television.  Spot  transmission  of  de- 
bates in  Congress  may  come  swiftly. 

President  Truman's  unheralded  participa- 
tion in  the  dedication  of  the  Senate  radio  gal- 
lery was  a  tribute  to  radio  and  to  the  men 
who  report  the  news  by  the  swiftest  means 
extant. 

Radio  has  come  a  long  way  in  these  25  years. 
Newswise  it  has  come  into  its  own  in  the  last 
five  or  so. 


ARNOLD  DAVIDSON  DUNTON 


YOUTH  is  at  the  helm  of  Canadian  broad- 
casting. 
New  top  man  is  Arnold  Davidson  Dun- 
ton,  who  at  33  is  controller  of  all  broad- 
casting in  the  Dominion,  both  publicly-owned 
and  privately-owned,  and  at  the  same  time  is 
head  of  the  organization  operating  all  the  net- 
works north  of  the  international  border. 

November  15,  Dave  Dunton  becomes  the 
first  full-time  chairman  of  the  Board  of  Gov- 
ernors of  the  Canadian  Broadcasting  Corp. 
for  a  three-year  term.  His  post  carries  with 
it  one  of  the  highest  salaries  paid  a  govern- 
ment appointed  official,  $15,000  a  year. 

While  Dave  Dunton  is  new  to  radio,  he  is 
known  to  many  radio  men  in  Canada  and  in 
the  United  States.  He  recently  resigned  as 
general  manager  of  the  government's  Wartime 
Information  Board,  Canada's  OWI.  As  head  of 
the  WIB  he  was  in  charge  of  Canadian  press 
and  radio  relations  for  the  two  Churchill- 
Roosevelt  conferences  held  at  Quebec. 

During  the  conferences  he  met  many  of  the 
leading  radio  commentators  and  station  own- 
ers. He  was  also  in  charge  of  Canadian  news 
emanating  from  the  San  Francisco  United 
Nations  conference. 

The  post  of  full-time  chairman  of  the  CBC 
Board  of  Governors  was  recommended  by  the 
Parliamentary  Committee  on  Broadcasting  in 
1944,  with  the  chairman  to  be  the  overall  head 
of  the  CBC,  and  to  work  specifically  on  a  policy 
and  public  relations  level,  while  the  general 
manager,  Dr.  Augustin  Frigon,  at  an  annual 
salary  of  $13,000,  works  at  the  administrative 
and  operational  level. 

Born  in  August  1912  in  Montreal,  son  of  a 
notary  who  died  two  years  after  his  birth, 
Dave  Dunton  took  his  public  and  high  school 
education  in  Montreal,  then  went  to  Lower 
Canada  College.  To  learn  the  background  and 
language  of  French-Canadians  better,  he  went 
to  the  U.  of  Grenoble  in  France. 

After  a  year  there  he  went  to  McGill  for 
two  years,  then  to  Trinity  College,  Cambridge, 
for  a  year.  Having  been  a  cub  reporter  on  the 
Montreal  Star,  he  took  a  roving  assignment  for 
the  London  Express  and  covered  much  of  Eng- 
land and  Scotland.  Just  before  the  Nazis  came 
into  power  he  took  six  months  at  Munich  U. 

In  1933,  back  on  Montreal,  he  couldn't  find 
a  job  on  a  paper,  did  surveying  with  the  Ca- 
nadian Pacific  Railway,  was  in  the  advertising 
department  of  Henry  Morgan's  department 
store  at  Montreal,  was  for  a  while  in  a  char- 
tered accountant's  office,  and  even  became  a 
(Continued  on  page  58) 


The  Set  Situation 

WHERE'S  ALL  that  reconversion  in  radio 
manufacturing  that  was  to  start  as  soon  as  the 
shooting  stopped? 

Manufacturers  are  saying  they're  stymied 
because  they  can't  get  parts  and  set  compo- 
nents. They  are  also  bewailing  OPA's  handling 
of  price  policy.  Labor  troubles  here  and  there 
also  have  interfered. 

All  these  things  have  converged  to  contrib- 
ute what  appears  to  be  a  dry  run  on  new  re- 
ceivers, with  little  likelihood  of  any  substantial 
shipments  in  time  for  the  Christmas  trade, 
which  would  be  the  first  since  1941. 

But  there  lurks  in  all  this  a  danger  more 
fundamental  to  radio's  future  development 
than  the  inordinate  delay  in  receiver  produc- 
tion. We  hope  manufacturers  won't  yield  to 
the  temptation  of  dumping  inferior  sets  of  the 
cigar-box  type,  in  order  to  grab  a  ready  mar- 
ket. FM  allocations  are  determined.  Designing 
for  combination  AM-FM  receivers  has  gone 
forward.  The  public  should  get  maximum  serv- 
ice and  performance  for  the  longest  possible 
period  and  that  means  combination  receivers 
capable  of  tuning  both  aural  bands. 


"By  Courtesy  of  .  .  ?'9 

IF  EVERYTHING  that  has  been  said  in  con- 
demnation of  the  radio  commercial  during  the 
last  twelvemonth  could  be  added  together,  it 
shouldn't  be. 

Chairman  Porter  and  Commissioner  Durr 
have  spoken  with  verve  on  the  subject.  Some 
of  what  has  been  said  has  been  only  provoking, 
and  some  admittedly  has  been  provocative. 
Newspapers  have  been  anxious  to  take  up 
the  cause,  some  altruistically  and  others  with 
motives  less  laudable. 

In  all  candor,  it  must  be  acknowledged  that 
the  editors  of  Broadcasting  have  offered  ob- 
servations on  the  same  general  subject. 

But  in  all  this  hail  and  hellfire  of  verbiage, 
there  has  been  hardly  a  solemn  whisper  out 
of  the  working  broadcaster  himself.  This  could 
impel  several  conclusions,  all  so  obvious  that 
they  need  no  delineation  here — for  now  at  least 
one  working  mikeman  is  on  the  record. 

He  is  Bryson  Rash,  special  events  director 
of  WMAL  Washington  who,  avocationally, 
writes  a  radio  column  for  the  Washington 
Evening  Star,  licensee  of  WMAL.  In  such 
a  commentary  on  October  21,  Mr.  Rash  de- 
scribes the  scene  at  his  home  of  recent  date 
when  he  was  listening  to  the  radio. 

The  program  he  described  as  "pleasant" — 
and  it  is  apparent  from  his  commentary  that 
he  was  lulled  into  a  feeling  of  serenity  such 
as  attends  a  lingering  inspection  of  a  beauti- 
ful painting.  Thus  becalmed,  one  can  visualize 
his  chagrined  surprise  when  there  issued  from 
his  loudspeaker  a  concluding  message  for  the 
sponsor-sung  "in  pseudo  hilly-billy"  fashion 
by  a  trio. 

This,  Mr.  Rash  explained,  was  a  hitch-hike 
— "an  announcement  appended  to  a  program 
to  extol  the  virtues  of  another  product  made 
by  the  same  sponsor."  Mr.  Rash  concluded, 
"The    hitch-hike    announcement    is    a  trick 


Page  54    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


What  does 


Merchandising"  mean? 


Here's  exactly  what  it  means  at  WCOP, 
the  Boston  Cowles  station.  Just  check  over  this  list 
of  wide-awake  merchandising  activities  . . . 
to  see  what  WCOP  does  to  help  Boston  dealers 
ring  up  results  on  your  advertising: 

Dealer  Calls.  Kenneth  N.  Strong,  merchandising 
assistant,  spends  full  time  calling  on  food,  grocery  and 
allied  dealers  constantly  ringing  the  bell 
for  WCOP-advertised  products. 

WCOP  "Sales  Spotlight"  is  a  brisk,  illustrated 
monthly^  with  3,000  copies  going  to  top 
grocers,  druggists,  variety  stores,  five-and-tens, 
department  stores  and  meat  markets. 

Courtesy  Announcements.  WCOP  provides  courtesy 
spots  in  advance  of  a  first  program,  and  follows 
with  weekly  courtesy  announcements  calling 
listener's  attention  to  the  show. 

Displays.  WCOP  has  arrangements  for  store  displays 
to  publicize  air  programs  of  products 
sold  in  the  store. 

Dealer  Letters.  WCOP  sends  letters  to  important 
jobbers  or  retailers  whenever  the  advertiser 
has  a  special  story  to  tell  about  his 
radio  advertising  campaign. 

Newspaper  Advertising.  WCOP's  station  ads 
run  every  other  day  in  Boston  newspapers  and 
monthly  in  45  suburban  papers,  publicizing  programs 
and  tying  in  with  other  merchandising  activities. 

Monthly  Reports.  WCOP  furnishes  advertisers 
and  agencies  with  monthly  reports  showing 
exactly  what  the  station  is  doing  for  each  advertiser. 

JOIN  WCOP  —  AND  PARTICIPATE  IN 
BOSTON'S  TOP  MERCHANDISING  SET-UP. 


A  Cowles  Station  —  Exclusive  Boston 

American  Broadcasting  Co.  Outlet 

Costs  and  Availability  from  any  Katz  Office 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  55 


Page  56    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


ffizacft  fa ^us/hess  mYA 


•  To  the  broadcast  industry,  General 
Electric  announces  its  great  new  line 
of  broadcast  station  equipment — most 
comprehensive  in  the  world. 

Now  G.E.  can  accept  orders  for 
your  equipment— FM,  Television,  AM, 
and  International  transmitters,  com- 
plete aural  and  visual  equipment  for 
station  and  studio,  entire  antenna 
systems  with  all  accessories,  elec- 
tronic tubes  for  every  power  and 
purpose,  studio-to-transmitter  relay 
equipment,  Micro-Tel  and  Intra-Tel 
systems,  station  lighting,  heating,  air- 
conditioning,  power  equipment,  and 
switchgear — in  fact,  everything  you 
need  for  modern  broadcasting. 


Here  is  broadcast  equipment  that 
opens  a  brilliant  era  with  new  basic 
accomplishments  in  modulation  qual- 
ity, extended  frequency  response,  and 
lower  carrier  noise  levels.  Straight- 
forward circuits  are  your  guarantee 
of  reliable  operation.  Complete  ac- 
cessibility, simplified  control  systems, 
fewer  tubes  and  fewer  parts  are  your 
assurance  of  minimum  supervision 
and  lower  maintenance.  Ruggedness, 
compactness,  and  flexibility  of  design 
meet  every  installation  requirement. 
From  microphone  to  antenna,  G-E 
broadcast  equipment  is  handsomely 
styled  to  match  the  appearance  of  the 
finest,  most  modern  station. 


For  maximum  on-the-air  reliability, 
for  lower  equipment  cost  per  hour  of 
service,  specify  G.E.  throughout  your 
station.  You  benefit  directly  through 
General  Electric's  coordinated  equip- 
ment design  which  assures  you  properly 
unified  apparatus  for  top  perform- 
ance. And  you  buy  one  standard  of 
high  quality  backed  by  one  source  of 
responsibility.  Write  Electronics 
Department,  General  Electric  Company, 
Schenectady  5,  N.  Y. 


For  information  and  help,  call  your  nearest  G-E  broad- 
cast equipment  sales  engineer.  G-E  sales  offices  located  in 
all  principal  cities  are  ready  to  serve  you.  Specialists  are 
located  for  your  convenience  in  General  Electric  Company 
offices  in  the  following  cities : 


Boston,  Mass. 
140  Federal  St. 

Atlanta,  Ga. 

187  Spring  St.,  N.W. 


New  York  City,  N.  Y. 
570  Lexington  Ave. 

Cleveland,  Ohio 
4966  Woodland  Ave. 


Seattle,  Wash. 

710  Second  Avenue 

Washington,  D.  C. 
806- 15th  St.,  N.W. 


Kansas  City,  Mo. 
106  W.  14th  Street 


San  Francisco,  Calif. 
235  Montgomery  St. 

Los  Angeles,  Calif.,  212  N.  Vignes  St 


Chicago,  111. 
840  S.  Canal  St. 


FOR  EARLIEST  POSSIBLE  DELIVERY  OF  YOUR 
BROADCAST  EQUIPMENT,  PLACE  YOUR  ORDER  NOW 


AM  •  TELEVISION  •  FM 


/ 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •  Page 


TRADITIONAL  dress  marks  these  performers  in  Studjo  7  of  Radio 
Tokyo,  modernistic  structure  in  which  latest  occidental  developments 
are  incorporated.  These  "utazawa"  singers,  accompanying  themselves  on 
native  instruments,  perform  from  typical  posture  (note  short  mike  stand). 


Respects 

(Continued  from  page  54) 
Fuller  Brush  salesman.  Then  he 
got  a  job  for  a  year  in  Mexico 
City,  as  tutor.  He  added  Spanish 
to  his  list  of  languages. 

Returning  again  to  Montreal  he 
rejoined  the  Montreal  Star,  be- 
came assistant  editor  in  1937*: 
and  when  it  changed  ownership  he' 
and  John  McConnell,  son  of  the 
new  owner,  were  put  to  work  to 
build  up  the  weekly  of  the  group 
of  papers,  the  Montreal  Standard. 
At  26  he  was  editor  of  the  paper, 
built  it  up  to  a  first-rate  weekly 
with  one  of  the  largest  circulations 
in  Canada  and  an  editorial  con- 
tent praised  from  coast  to  coast. 

When  the  war  came,  Canada  set 
up  an  information  bureau,  and  it 
was  not  long  till  Dave  Dunton  got 
a  call  to  go  to  Ottawa  to  take 
charge  of  a  section  of  the  WIB. 
In  1941  he  went  in  the  first  four- 
engined  aircraft  across  the  Atlan- 
tic to  England  to  do  a  series  of 


stories  for  the  WIB  on  how  Brit- 
ain was  fighting  the  war.  His  en- 
ergy, ideas  and  ability  to  get  along 
with  his  superiors  as  well  as  his 
staff  won  him  promotions.  In  1943, 


just  31  years  old,  he  was  made 
general  manager  of  the  WIB,  with 
his  paper  still  paying  his  salary. 

The  WIB  being  closely  related 
to  Canada's  Department  of  Exter- 


nal Affairs,  he  came  to  know  Kath- 
leen Bingay  of  Vancouver,  brilliant 
young  legal  assistant  to  the  legal 
adviser  of  the  department.  They 
were  marriedJast  year4 - 

Dunton 's;rise  has  beeh\too  rapid 
to  give  him  much  time  Ifor  hobbies 
other  than  work.  He:  likes  to  travel, 
find  out  how  people  live.  He  is 
quiet  ^spoken,  has  drive,  ideas  and 
imagination.  In  the  wartime  job 
he  has  held  and  in  his  new  post  it 
is  important  to  know  that  he  is 
politically  unbiased. 


Sets 

(Continued  from  page  28) 
tube  radio-phonograph  console, 
both  in  wood  cabinets.  Production 
has  started,  according  to  Clarence 
G.  Felix,  radio  production  man- 
ager, with  first  receivers  going  to 
dealers.  Nineteen  models  were  an- 
nounced recently  by  Crosley. 

Federal  Telephone  &  Radio  Corp. 
is  understood  to  be  planning  a  line 
of  several  table  models,  with  con- 
soles and  combinations  coming 
later.  Federal  is  producing  a  com- 
plete line  of  transmitters,  tubes 
and  related  items  along  with  com- 
munications items. 

Farnsworth  Television  &  Radio 
Corp.  has  completed  a  nationwide 
series  of  dealer  meetings,  display- 
ing its  new  models.  Majestic  Radio 
&  Television  Corp.  will  hold  a  con- 
vention later  this  month. 

Lear  Inc.,  Home  Radio  Division, 
has  criticized  advertising  that  has 
allegedly  misled  the  public  into 
walking  into  stores  with  the  expec- 
tation that  they  can  take  home 
sets.  Lear  is  rapidly  working  out 
production  problems. 

General  Electric  Co.,  active  pro- 
moter of  FM's  high-fidelity,  plans 
volume  production  in  time  for 
Christmas  buying  and  is  boosting 
a  low-price  five-tube  model.  Com- 
bination and  FM  receivers  are 
planned. 

Electronic  Corp.  of  America  has 
announced  a  complete  line  of  re- 
ceivers. It  has  just  bought  a  plant 
in  Brooklyn  to  augment  output  of 
two  Manhattan  factories.  ECA  sets 
will  carry  a  warranty  label  advis- 
ing consumers  as  to  exact  perform- 
ance. 

Elaborate  eye-appeal  consoles 
are  planned  by  Ansley  Radio  Corp. 
Shipments  are  slated  to  start  in 
December. 

Stromberg-Carlson  Co.  turned 
out  its  first  civilian  receiver  in  mid- 
September.  Postwar  line  includes 
small  'table  models  for  the  first 
time.  FM  receivers  are  expected  by 
first  of  the  year. 

Emerson  Radio  &  Phonograph 
Corp.  says  its  sets  will  have  three 
times  the  power  of  prewar  models 
and  feature  more,  efficient  tube  and 
speaker  arrangements.  Four  small 
models  will  introduce  the  line,  in- 
cluding table  compact,  portable, 
phono  .  combination  and  pocket  re- 
ceiver. Seventy  models  are  planned 
later. 

RCA  Victor  Division  announced 
a  kickoff  line  some  time  ago,  with 
nine  models  included.  Console  mod- 
els are  due  this  month. 


iNtfWDEN  /6^> 


Sales  Offices 

Ne'w  York  HolLywm 
Chicago  San  Fran 

Dallas  Portland 
General  Offices — Amarill 


Page  58    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


\\  takes  ^ffff^-r 

That  *'    weU  accepted  fact.  ^         ^  to  gIve 

service.  Not  V*  ^  e ."I      £  fuUest  sense.  r- 

^.-nor  a  essive  Acoyq 

fc  is  out  and  „g««s 

-^^taTo^e  , 
in  person  ana 


ln  etsonandonone 

figutes  before  P  e  ng  5Upport 

and  personal  foil   (w 

•  ,:«7"  can  oe 


•  0  Activity  is  oui 

Asgtess,i:  on -fomng  ptom' 

Service  is  our 


LEWIS  H. 


565  Fifth  Ave. 
New  York  1 7,  N.  Y. 
PLaza  3-2622 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •  Page 


SHAEF  Radio  Drive  Against  Germany 


Station  at  Luxembourg 
Was  Potent  Weapon 
In  Defeat  of  Nazis 

RADIO  LUXEMBOURG,  most 
potent  weapon  in  the  psychological 
warfare  campaign  in  Germany,  is 
back  in  the  hands  of  its  private 
owners  after  a  year  of  operation 
as  a  unit  of  SHAEF. 

Until  now  the  story  has  been 
locked  in  the  files  of  the  military. 
From  this  powerful  station,  perched 
on  the  Franco-German  border, 
came  a  daily  program  array  that 
taught  Europe  what  a  broadcast- 
ing staff  can  do  under  the  impetus 


of  Yankee  ingenuity  and  initiative. 

The  dramatic  story  of  Radio 
Luxembourg's  capture  almost  in- 
tact, is  well  known.  The  coup  was 
engineered  by  an  OWI  radio  re- 
connoitering  squadron  headed  by 
R.  Morris  Pierce,  borrowed  from 
WGAR  Cleveland  where  he  was 
chief  engineer. 

Psychological  Use 

Not  revealed  are  the  scoops  and 
psychological  tricks  employed  by 
the  joint  Army-OWI  Psychologi- 
cal Warfare  Division  at  Radio 
Luxembourg  under  command  of 
Lt.  Col.  Samuel  R.  Rosenbaum, 
former  head  of  WFIL  Philadelphia. 


The  operation  later  was  known  as 
ICD-USFET  (Information  Con- 
trol Division,  U.  S.  Forces  Euro- 
pean Theatre). 

Many  special  jobs  were  done  for 
SHAEF.  Last  May  5  German 
forces  were  hopelessly  disorgan- 
ized but  the  German  commander 
had  no  other  way  of  communicat- 
ing a  surrender  message  to  his 
troops.  A  plea  came  from  Gen. 
Patch  and  Radio  Luxembourg 
broadcast  every  few  minutes  to  the 
German  Army  group  opposite  the 
U.  S.  Seventh  Army,  telling  them 
that  their  commander  had  agreed 
that  his  troops  should  lay  down 


Hot  Shot 

MARTIN  AGRONSKY  is 
American's  hottest  commen- 
tator. Monday,  Oct.  29,  Blech- 
man  Clothing  Store,  Wash- 
ington, started  sponsoring 
him  on  WMAL.  Friday,  Nov. 
2,  the  store  burned  down. 


their  arms  at  noon  Sunday,  the 
next  day. 

Frequent  requests  from  the  Su- 
preme Command  were  handled 
quickly  and  effectively.  These  in- 
cluded special  broadcasts  of  proc- 
lamations and  instructions  issued 
from  Supreme  Headquarters  to 
German  troops  and  civilians  in 
Germany  in  connection  with  com- 
bat operations  as  well  as  "The 
Voice  of  SHAEF"  and  "The  Voice 
of  Military  Government",  which 
were  carried  by  other  Allied  trans- 
mitters. 

After  mid-March,  the  station 
started  a  special  service  for  Army 
engineers,  at  the  request  of 
SHAEF.  Twice  daily  it  carried 
Rhine  flood  gage  readings  to  help 
engineers  protect  the  pontoon 
bridges  across  the  river,  an  es- 
pecially vital  bit  of  information  at 
that  point  of  the  drive. 

Typical  was  Radio  Luxembourg's 
reputation  as  a  live-wire  news  sta- 
tion. With  a  staff  that  knew  con- 
ditions in  Germany  intimately,  the 
station  was  quoted  daily  in  the 
world  press. 

Wide  Audience 

Ample  evidence  from  prisoners 
of  war  and  German  civilians  as 
well  as  foreign  workers  attested  to 
the  fact  that  the  station  held  a 
wide  audience  in  German  territory. 
Its  120  kw  signal  on  232  kc  was 
received  in  Germany  with  greater 
clarity  and  dependability  than  that 
of  any  Allied  transmitter.  The 
power  was  upped  to  150  kw  last 
May. 

OWI's  historical  review  of  the 
station  pays  tribute  to  Col.  Rosen- 
baum's  direction  of  the  station  in 
these  words:  "Col.  Rosenbaum's 
leadership,  management  and  tact 
accomplished  harmonious  coopera- 
tion from  a  large  group  of  varied 
individuals  composed  of  both  mili- 
tary and  civilian  personnel  of  many 
nationalities  and  languages." 

Some  scoops  on  Radio  Luxem- 
bourg's log  are: 

First  broadcast  of  complete  mili- 
tary government  trial  in  occupied 
Germany. 

First  answer  in  Germany  to  last 
speech  made  by  Hitler;  fallacies 
demonstrated  less  than  an  hour 
after  broadcast  of  speech. 

Text  of  Yalta  Declaration  in 
several  languages,  with  comment. 

Bulletins  of  military  and  politi- 
cal news  broadcast  in  five  lan- 
guages within  minutes  of  their 
receipt. 

V-E   and   V-J   coverage   in  as 
many  as  13  languages;  also  done  at 
(Continued  on  page  64.) 


YOU  GET  THE 

CONCENTRATED     AUDIENCE  OF 

7  TOP  MARKETS 

WITH 


OKLAHOMA  1 


ASSURES  YOU     £u  die  nee    IN   THE   RICHEST  MARKETS  IN  OKLAHOMA 


Seven    stations    with    DOMINANCE    in  their 
markets — most  of  them  ALL  OF  THE  TIME — 
that's   the  OKLAHOMA  NETWORK!  Seven  sta- 
tions for  approximately  HALF  THE  COST  of  any 
two  of  Oklahoma's   highest-powered  stations.  Use 
as  few  as  three  .  .  .  and  still  get  the  network  rate. 
Give  us  an  opportunity  .  .  .  and  we'll  show  you  how 
to  get  more  audience  at  a  lower  cost  .  .  .  with  the  OKLA 
HOMA  NETWORK! 

One  Contract  One  Contact — One  Statement! 


AMERICAN  BROADCASTING 
CO.,    INC.,   AFFILIATES  IN 
OKLAHOMA 


ROBERT  D.  ENOCH 
MANAGING  DIRECTOR 
APCO  TOWER,  OKLA- 
HOMA CITY  2,  OKLA. 


KADA — Ada 

KBIX  — Muskogee 
KCRC  -Enid 

KGFF 

— Shawnee 

KOME_Tulsa 

KTOK  — Oklahoma  City 
KVSO  — Ardmore 


Page  60    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


for  your  sponsorship  locally— at  local  cost 


•  Here  is  a  network  co-operative  show 
that  brings  the  glamour  of  Broadway  and 
Hollywood  to  America's  Main  Streets — 
and  at  local  rates. 

Tested  with  sixteen  exciting  months 
on  WEAF,  NBC's  key  station  in  New 
York,  Maggi's  Private  Wire  is  crammed 
with  the  thrills  of  Cafe  Society,  Park 
Avenue,  Broadway  and  Bagdad-On-the- 
Pacific — a  surprise  package  out  of  which 
the  following  diverse  personalities  have 
recently  popped:  Roland  Young,  George 
Jessel,  Gypsy  Rose  Lee,  Helmut  Dantine, 
Art  Mooney,  Mrs.  Reginald  Vanderbilt, 


Chuchu  Martinez  and  Mrs.  William 
Randolph  Hearst — just  a  few  of  Maggi's 
guests  .  .  .  Stardust  for  products. 

Maggi's  mike-mate  is  debonair  Herb 
Sheldon,  a  suave  foil  for  the  keen  wit  of 
NBC's  Column-Miss  of  the  Air. 

Maggi's  Private  Wire  is  like  nothing 
on  your  local  air — and  your  Main  Street 
listeners  will  love  it — it  takes  them  out 
of  their  everyday  world  for  fifteen  fast 
moving  minutes  12:45  P.M.  (E.S.T.), 
Monday  through  Friday.  Contact  your 
nearest  NBC  station  for  availability 
and  costs. 


National  Broadcasting  Company  §§ 


America's  No.  1  Network  T-*.,.- 

Corporation  ol  Amtrici 


Other  important  live-talent  NBC 
shows  broadcast  co-operatively: 


H. 


V.  KALTENBORN 

Monday,  Wednesday,  Friday 


7:45  to  8  P.M.  (E.S.T.) 
MORGAN  BEATTY 

Monday  through  Friday 
1:45  to  2:00  P.M.  (E.S.T.) 

HARKNESS  OF  WASHINGTON 

Monday  through  Friday 
11:15  to  11:30  P.M.  (E.S.T.) 

NEWS  OF  THE  WORLD 
Tuesday  and  Thursday 
7:15  to  7:30  P.M.  (E.S.T.) 

WORLD  NEWS  ROUNDUP 

Monday  through  Saturday 
8:00  to  8:15  A.M.  (E.S.T.) 
Sunday  9:00  to  9:15  A.M. 
NEWS  FROM  NBC 

Monday  through  Saturday 
11:00  to  11:15  P.M.  (E.S.T.) 


ROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  61 


CH  I  C  A  G  O 

5000 WATTS  560KC 


flGEnCIES  ^ 


FM  WANTED  BY  60% 
MANSFIELD  REPORTS 

BETTER  than  60%  of  postwar 
radio  receiver  purchasers  want 
their  new  sets  to  include  FM, 
Frank  Mansfield,  director  of  sales 
research  for  Sylvania  Electric 
Products  Inc.,  stated  at  a  news  con- 
ference in  New  York.  This  means  a 
potential  new  $600,000,000  market 
added  to  the  radio  set  business  in 
the  next  two  or  three  years,  he 
said,  as  10,700,000  FM  sets  can 
be  sold  out  of  a  total  market  for 
17,400,000  receivers. 

Reporting  on  a  special  survey 
of  radio  set  owners  just  completed 
by  the  company,  the  third  in  a  con- 
tinuing series,  Mr.  Mansfield  said 
today's  FM  set  owners  represent 
less  than  two  per  cent  of  all  radio 
owners.  There  are  some  432,000 
FM  sets  in  use  currently,  of  which 
93%  are  combination  AM-FM  re- 
ceivers, he  said,  and  better  than 
90%  were  purchased  in  1941  and 
1942.  The  great  majority  of  FM 
owners  are  thoroughly  sold  on  it  as 
compared  to  AM,  he  reported,  with 
85%  of  those  interviewed  credit- 
ing their  preference  to  reduced 
static  and  noise,  61%  to  greater 
realism,  48%  to  less  advertising, 
37%  to  less  interference  between 
stations,  20%  to  a  preference  for 
FM  programming  and  14%  to  poor 
AM  reception  in  their  locality. 
Auto  ignition  static  is  the  major 
complaint  of  FM  set  owners. 

Of  interviews  with  some  1800 
non-FM  set  owners,  Mr.  Mansfield 
said  only  14%  had  ever  heard  an 
FM  broadcast,  but  despite  that 
fact  two  out  of  three  postwar  ra- 
dio purchasers  want  their  new 
sets  to  include  FM  and  are  will- 
ing to  pay  more  for  them.  High 
fidelity  was  considered  the  greatest 
advantage  of  FM  by  those  not  now 
owning  FM  sets,  he  said,  with  56% 
stating  they  would  pay  $100  to 
$150  more  for  an  FM  set  with  true 
high  fidelity.  Present  FM  set  own- 
ers, he  said,  usually  report  that 
they  like  high  fidelity  but  when 
their  sets  are  examined  80%  are 
found  tuned  so  they  don't  get  it. 


Daniel  N.  Stair 

DANIEL  N.  STAIR,  engineer  in 
charge  of  NBC  international  short- 
wave transmitter  at  Bound  Brook, 
N.  J.,  died  Nov.  1  after  a  long  ill- 
ness. He  had  been  associated  with 
NBC  since  November  1926.  He  is 
survived  by  his  wife,  Frances. 


William  B.  Tracy 

WILLIAM  B.  TRACY,  58,  account 
executive  of  Campbell-Ewald  Co., 
New  York,  died  Oct  31,  at  his  New 
York  home.  Entering  the  advertis- 
ing business  in  1908,  he  became 
president  of  Tracy-Parry  Co., 
Philadelphia,  from  1910  to  1936, 
when  he  returned  to  New  York  and 
was  associated  in  an  executive  ca- 
pacity with  Benton  &  Bowles, 
Arthur  Kudner  Inc.,  and  Saccone, 
Speed  &  Jenney,  before*  joining 
Campbell-Ewald  last  ye'af. 


Miss  Cristy 


JH.  LANG  Jr.  has  resigned  as  vice- 
,  president  of  Grey  Adv.  Agency,  New 
York,  to  become  the  head  of  the 
plan  board  of  John  A.  Cairns  &  Co.,  New 
York.  MURIEL  WILLIAMS,  formerly 
with  Irwin  Vladimir  &  Co.,  New  York, 
also  joins  Cairns  as  assistant  account 
executive. 

R.  ANNE  CRISTY.  is  new  radio  director 
of  Howard-Wesson  Co.,  Worcester,  Mass. 

Formerly  with 
WTAG  Worcester, 
Miss  Cristy  also  has 
conducted  radio 
script  writing  and 
advertising  courses 
for  three  years  at 
Worcester  Junior 
College  evening 
school. 

GENE  INGE,  former 
radio   columnist  of 
Los  Angeles  Herald- 
Express    and  more 
recently  associated 
with    civilian  sub- 
sistence contractor 
with    AAP,  has 
joined  Paul  Winans  Adv.,  Los  Angeles, 
as   account   executive  and   creator  of- 
program  ideas. 

JAMES  FONDA,  account  contact  of 
Foote,  Cone  &  Belding,  has  returned  to 
Los  Angeles  headquarters  after  confer- 
ring with  eastern  seaboard  stations  on 
spot  radio  campaign  starting  in  mid- 
December  for  California  Fruit  Growers 
Exchange  (Synkist  oranges). 
C.  G.  BOWEN,  formerly  of  Will  Grant 
Adv.,  Los  Angeles,  has  joined  Paul  E. 
Newman  Co.  as  production  manager. 
ELAINE  MOTT  has  been  promoted  to 
traffic  and  office  manager  of  Arthur  W. 
Stowe  Adv.,  Los  Angeles.  HOWARD  H. 
HELMICK.  with  Army  discharge,  has 
joined  the  agency  as  copywriter. 
MRS.  TOMI  BLOCK,  former  copywriter 
with  W.  T.  Grant  Co.,  New  York,  has 
joined  Federal  Adv.,  New  York,  as-  copy- 
writer, y  :  ■■■■  ■  1 " 
SAM  YOUNG,  account  executive  for- 
merly with  R.  C.  Smith  &  Son,  Toronto, 
has  joined  the  Toronto  office  of  Steven- 
son &  Scott. 

GRANT  Adv.  has  moved  its  Toronto 
office  to  103  Church  Street.  DAVE  MC- 
MILLAN is  manager. 

HAROLD  F.,  STANFIELD  Ltd.,  Mont- 
real, has  opened  a  branch  office  in 
Saint  John,  N.  B.,  at  31  Royal  Security 
Bldg.  VICTOR  P.  GRAY,  formerly  with 
Taylor  &  Carson  Broadcasting  Ltd., 
Vancouver,  is  manager. 
HARRIET  BELILLE,  former  timebuyer 
with  Compton  Adv.  Agency,  joined 
Grey  Adv.  Agency,  New  York,  Nov.  5. 
LT.  COMDR.  EDWARD  C.  SIMONS,  on 
duty  with  the  Coast  Guard  for  three 
years,  and  JOHN  LEWIS  AMES,  for- 
merly with  FBI,  have  rejoined  Ruth- 
rauff  &  Ryan,  New  York,  as  media 
executive  and  legal  assistant  respec- 
tively. 

RUSS  HILLIER  has  joined  the  staff  of 
Gray  &  Rogers  Adv.  Agency,  Philadel- 
phia. He  was  formerly  with  Al  Paul 
Lefton  Agency. 

J.  JESSIE  KANE,  radio  director  of  H. 
M.  Dittman  Adv.  Agency,  Philadelphia, 
is  ill  with  virus  pneumonia. 
LES  HARRIS,  with  Benton  &  Bowles, 
New  York,  as  a  producer  and  director 
of  Prudential's  "Family  Hour",  Sun- 
day 5-5:30  p.m.  on  CBS,  has  been 
named  chief  of  program  ideas  for  the 
agency  in  addition  to  his  other  duties. 
NORTH  CLAREY  is  new  member  of 
Lewis  &  Gilman,  Philadelphia  agency. 
Before  serving  for  three  years  in  Coast 
Guard  he  was  managing  editor  of  Ethyl 
News,  trade  publication. 

HAROLD    DUNDES    and    BEN  FRANK 

returned  last  week  from  the  armed 
services  after  three  years  to  assume 
active  direction  of  Dundes  &  Frank, 
New  York. 

HUGH  A.  MITCHELL,  vice-president 
and  director  of  McCann-Erickson,  has 
been  appointed  agency's  European  man- 
ager and  will  headquarter  in  London 
beginning  early  next  year.  Speaking 
Oct.  31  at  a  meeting  of  the  Export 
Advertising  Assn.  in  New  York,  Mitchell 
reported  on  business  and  advertising 
conditions  in  Europe  from  which  he 


has  just  returned  after  a  two-month 
trip.  He  said  that  the  possibility  of 
commercial  radio  programs  is  still  be- 
ing discussed  by  British  advertising 
men  but  the  concensus  is  that  any  im- 
mediate change  is  unlikely. 
FREDERIC  A.  CHASE,  California  news- 
paperman and  director  of  publicity  ac- 
tivities for  several  national  and  local 
government  agencies  and  former  direc- 
tor of  public  relations  for  the  Southern 
California  chapter,  of  the  Associated 
General  Contractors,  has  been  appoint- 
ed head  of  Youiig  Rubicam  West 
Coast  industrial  puttfic  relations  and 
publicity  staff. 

RICHARD  L.  EASTLAND,  released  from 
the  Navy  and  formerly  in  charge  of 
radio  for  J.  Walter  Thompson  ~Po.,  Chi- 
cago, and  M.  3.  CONDONES  transferred 
from  Roy  S.  Durstine  Inc.  office  in  Cin- 
cinnati, have  been  appointed  1  co-radio 
directors  of  Durstine  in  New  York. 
HARMON  NELSON,  released  from  AFRS 
as  captain,  has  been  appointed  West 
Coast  radio  manager  of  Roche,  Wil- 
liams &  Cleary,  now  establishing  Holly- 
wood offices. 

WILLIAM  H.  COFFMAN,  for  several 
years  manager  of  an  Industrial  adver- 
tising agency,  has  been  elected  presi- 
dent of  Cabot  &  Co.,  general  advertis- 
ing, which  has  opened  offices  in  the 
Fulton  Bldg.,  Pittsburgh.  , 
BROMLEY  HOUSE,  vice-president  and 
radio  director  of  Gregory  Adv.,  Cleve- 
land, has  resumed  duties  after  two 
years  in  Army.  Assigned  to  Special  In- 
formation Section,  Army  War  College, 
Washington,  he  produced  "Here's  Your 
Infantry".,  /«■ 

BOB  STRUBLE,  for  four  years  assistant 
radio  director  of  W.  E.  Long  Co.,  Chi- 
cago, resigned  to  become  radio  director 
of  Dan  B.  Miner  Agency,  Los  Angeles, 
effective  Nov.  12. 

MAHLON  G.  REMINGTON,  formerly 
with  Crowell-Collier  Publishing  Co.  and 
General  Mills,  has  joined  merchandis- 
ing service  department  of  Needham, 
Louis  &  Brorby  Inc.,  Chicago. 
CHARLES  W.  McMAHON,  with  Arm- 
strong Cork  Co.,  Lancaster,  Pa.,  for  15 
years,  is  now  with  Lewis  &  Gilman, 
Philadelphia. 

BILL  STUART  of  the  public  relations 
and  publicity  department  of  Young  & 
Rubicam,  New  York,  and  formerly  a  ra- 
dio producer  in  the  company's  Holly- 
wood office,  has  had  a  first  novel,  "The 
Dead  Lie  Still",  published  by  Farrar 
&  Rinehart. 

ROBERTA  BARD,  former  director  of 
radio  for  Huber  Hoge  &  Sons,  New 
York,  has  joined  Ben  Sackheim  Inc. 
New  York,  as  account  executive. 
THOMAS  J.  DEEGAN  Jr.,  former  direc- 
tor of  public  information  with  Ameri- 
can Airlines  Inc.,  Nov.  15  joins  Abbott 
Kimball  Co.,  New  York,  as  vice-presi- 
dent in  charge  of  public  relations. 
MARY  ELEANOR  REESE,  former  copy 
chief  of  Paris  &  Peart,  New  York,  has 
.  been  named  copy  chief  and  account  su- 
pervisor, Ben  Sackheim  Inc.,  New  York. 


TRANSCRIPTION 
LIBRARY 

TO  FILL  ALL  REQUIREMENTS 

AMERICAN  FOLK 
MUSIC 

If!  M.  COLE  CO. 

823  S.  WABASH  AVE. 

CHICAGO  5,  ILL 


Page  62    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


THE  SMART  SET 
WHO  DINE  AT 
ANTOINE'S 


1 

OR  THE  SMART 
HOUSEWIVES 

WHO  SHOP  AT 
THE  CORNER 
GROCERY 


Folks  turn  first  to 


WWL 


NEW  ORLEANS 


THE  GREATEST  SELLING   POWER   IN  THE   SOUTH'S  GREATEST  CITY 
50,000  Watts    *    Clear  Channel    *    CBS  Affiliate 

Represented  Nationally  by  The  Katz  Agency,  Inc. 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  63 


'LOVE  THAT  WOMAN!  When  Joan 
Schafer  picked  up  yesterday's  mail 
at  KFI  for  her  daily  participating 
program,  "WHAT  DO  YOU 
SAY?",  she  was  the  joyous  recipi- 
ent of  a  great  testimonial  for  sing- 
ing commercials.  (And  if  you're 
new  here,  "WHAT  DO  YOU 
SAY?"  is  primarily  a  woman's 
V^x  Pop  wherein  protagonist  and 
antagonist  for  any  subject  can  have 
his  written  say).  Anyway,  this 
woman  we're  speaking  of  is  a 
champion  of  the  radio  rhyme  be- 
cause she  never  has  been  able  to 
carry  a  tune  and  it  is  her  firm  con- 
viction that  her  two  little  children 
never  would  have  learned  to  sing 
had  they  been  denied  those  lilting 
jingles  that  tell  of  something  for 
sale.  There  is  an  opening,  inciden- 
tally, on  "WHAT  DO  YOU 
SAY?"  for  a  participation.  See 
your  KFI  Representative  for  com- 
plete details.  Air  time:  10:15  a.m. 
daily  except  Thursday. 


POETS  CORNER  •  That  mellow  old 
philosopher,  TOM  OWENS  (KFI 
daily  at  6:15  a.m.)  who  is  now  in 
his  second  year  of  chatting  to 
Los  Angeles  early  risers  between 
a  variety  of  musical  recordings, 
turns  out  to  be  the  poet's  best 
friend.  The  occasional  reading  of 
a  poem  on  his  participating  show 
started  local  wordsmiths  to  send- 
ing him  their  efforts.  This  week 
TOM  OWENS  made  a  count  of 
the  unsolicited  poetry  received  and 
was  surprised  to  find  the  monthly 
average  tops  one  hundred! 


Luxembourg 

(Continued  from  page  60) 

time  of  Potsdam  Declaration  and 
other  joint  pronouncements. 

Talents  of  American,  British, 
French  and  other  Allied  personnel 
were  blended  to  provide  this  serv- 
ice. News-writing  and  translation 
staffs  worked  on  an  18-hour  basis, 
aided  by  production,  policy  and 
censorship  integration  together 
with  efficient  front-line  intelli- 
gence. Thus  developed  the  reputa- 
tion of  "being  in  most  instances 
first  on  the  air  with  important 
news  and  comment  on  the  progress 
of  the  war." 

Heavy  Output 

Last  spring  the  station  was  sup- 
plying 5,000  to  10,000  words  per 
day  of  news,  special  events  and  in- 
telligence to  OWI  in  New  York. 
BBC  was  provided  an  average  of 
30  minutes  of  material  daily,  with 
recordings  sent  via  courier  to  Paris 
for  landline  relay  to  BBC  which 
used  it  in  the  German  Section  of 
its  European  Service. 

Several  hours  per  day  of  short- 
wave operation  were  provided  the 
12th  Army  Group  for  news  and 
talks  to  U.  S.  networks  and  press. 

When  American  forces  were  ad- 
vancing into  Germany  last  Febru- 
ary frequent  field  reporting  and 
recording  expeditions  were  sent 
out  from  Radio  Luxembourg  into 
German  occupied  territory. 

Special  newscasts  and  commen- 
taries were  started  March  27  by 
the  21st  Army  Group  and  present- 
ed for  British  troops.  The  12th 
Army  Group  radio  detachment  left 
the  station  April  12  and  moved  into 
Germany,  but  continued  to  send 
tape  recordings  for  broadcast. 

Along  with  other  commentators, 
Col.  Rosenbaum  spoke  regularly  in 
German  and  French  as  "an  Ameri- 
can lieutenant  colonel".  He  fre- 
quently went  to  front-line  areas  for 
observation  and  interviews  with 
German  civilians  and  prisoners,  of- 
ten taking  recording  equipment. 

The  news  sources  included  files 
of  commercial  agencies  as  well  as 
those  of  PWD,  SHAEF  and  cap- 
tured material.  Foreign  broadcasts 
were  carefully  monitored. 

Music  Used 

Music  was  used  liberally.  At 
first  the  big  station  record  library 
was  employed,  but  live  talent  was 
soon  added.  Music  by  Nazi-banned 
composers  got  special  attention. 

Darkest  of  the  weeks  at  Radio 
Luxembourg  was  the  Rundstedt 
bulge  in  mid-December  last  year. 
Word  of  the  approach  of  German 
troops  was  received  Dec.  17.  They 
were  only  a  few  kilometers  from 
the  transmitter.  Some  vital  parts 
from  the  transmitter  were  sent  to 
Verdun  for  safety  and  plans  were 
made  to  get  out  in  a  hurry. 

Officially,  this  happened:  "Owing 
to  hardening  of  the  military  situa- 
tion, the  transmitter  was  reassem- 
bled  and   transmissions   were  re- 


Jax  Beer  Finds  Sportscasting 
Effective  Advertising  Medium 


USING  radio  as  its  principal  ad- 
vertising medium,  the  Jackson 
Brewing  Co.,  New  Orleans,  be- 
lieves in  reaching  its  potential  cus- 
tomers through  programs  the  cus- 
tomers like.  In  the  deep  south  it's 
sports  and  Jax  beer  dominates  the 
field  in  sportscasts  ranging  from 
blow-by-blow  action  to  football 
scores  and  flashbacks  of  famous 
events. 

Jackson  Brewing  Co.  and  its 
agency,  Anfenger  Adv.  Agency,  St. 
Louis,  through  the  latter's  New. 
Orleans  office,  discovered  that  beer 
drinkers  like  sports.  So  that  type 
of  broadcast  was  taken  on  all  sta- 
tions in  New  Orleans,  plus  outlets 
throughout  Louisiana,  Texas,  Mis- 
sissippi, Alabama  and  northern 
Florida,  where  Jax  beer  is  dis- 
tributed. 

Anfenger  also  places  other  types 
of  programs  but  in  the  sports 
broadcasts  Jax  beer  is  the  leading- 
sponsor.  In  New  Orleans  alone 
there  are  six  such  programs  week- 
ly— some  daily  except  Sunday.  Five 
other  shows  are  sponsored  on  New 
Orleans  stations. 

Here's  a  list  of  the  Jax  sports 
programs   in    New    Orleans:  Jill 

sumed  at  2300  hours  on  23  Decem- 
ber 1944.  The  special  Christmas 
programs  designed  for  24  and  25 
December  1944  were  produced  in 
full." 

Last  January  Luxembourg  City 
was  under  German  fire  from  rocket 
bombs.  Several  nights  there  were 
many  hits  near  the  studio  building, 
but  it  was  never  struck.  Occasion- 
ally it  was  strafed  from  the  air. 

Emphasized  after  V-E  Day  was 
world  news  and  news  from  inside 
Germany.  This  has  been  treated 
factually,  supplementing  the  col- 
umns of  newspapers  published  in 
the  American  Zone.  Aims  and 
methods  of  the  American  military 
government  have  been  expounded, 
supplemented  by  educational  pro- 
grams. These  went  into  German 
history,  Nazi  corruption,  concen- 
tration camp  revelations,  Nazi  eco- 
nomic methods,  how  American  de- 
mocracy works,  reconstruction  and 
themes  of  the  sort.  Displaced  per- 
sons in  Germany  were  addressed  in 
many  languages  and  news  was  fed 
from  their  home  countries. 

British  and  French  interests  are 
understood  to  be  dickering  for  the 
station,  owned  by  Compagnie  Lux- 
embourg Eoise.  This  company  is 
20%  owned  by  the  French  govern- 
ment and  80%  by  individuals.  It 
was  turned  over  to  the  owners  by 
the  State  Dept.  Interim  Interna- 
tional Information  Service,  succes- 
sor to  OWI. 


Jackson-Sports,  featuring  feminine 
commentator,  only  woman  to  vote 
with  male  editors  in  Esquire's  an- 
nual sports  poll  (shares  honors 
with  Grantland  Rice,  R  o  u  n  d  y 
Coughlin  and  Harry  Wismer  in  an- 
nual New  Year's  eve  sports  broad- 
cast) ;  Cavalcade  of  Sports,  a  flash- 
back, featuring  John  Kent,  Bill 
Brengel  and  Miss  Jackson,  on  WWL 
New  Orleans;  World  of  Sports, 
5:45  p.m.  daily  except  Sunday  on 
WWL;  Jax  Sports  Page,  6:30  p.m., 
daily  except  Sunday,  on  WNOE, 
featuring  John  Lester,  New  Or- 
leans Item  columnist;  Time  Out 
With  Johnny  Lynch,  5:15  p.m. 
Thursdays,  WWL;  Jax  Spo?-ts  Re- 
view, with  Bill  Warner,  also  six- 
weekly. 

In  addition  Jackson  Brewing  Co. 
sponsors  these  programs  in  New 
Orleans:  On  WDSU,  Korn  Kob- 
blers,  3:15  p.m.  Monday  through 
Friday;  Jam  Session,  6:45  p.m. 
daily  except  Sunday;  Midnight 
Dancing  Party,  midnight-2  a.m. 
daily  except  Sunday;  Baukhage 
Talking  (American  net),  12  noon, 
Monday  through  Friday. 

On  WWL,  Whaddya  Know, 
comedy  quiz,  6:30-7  p.m.  Satur- 
days; Date  With  Music,  6:15  p.m. 
Tuesdays  and  Fridays. 

Anfenger  agency  uses  display 
space  in  the  New  Orleans  newspa- 
pers to  call  attention  to  the  Jax 
beer  programs.  Agency  officials 
modestly  say  it's  difficult  to  "put 
a  finger"  on  the  capacity  business 
being  done  by  Jackson  Brewing 
Co.,  but  they  admit  that  listeners' 
comments  serve  as  a  pretty  good 
yardstick.  Listeners  like  sports  and 
they  can't  avoid  the  Jax  advertis- 
ing messages  in  New  Orleans  be- 
cause Jackson  dominates  the  sports 
broadcast  field. 

For  those  who  like  music  and 
quiz  shows — well  Jax  serves  them 
up,  too.  Anfenger  believes  that  by 
dominating  the  field  competitive 
programs  haven't  much  chance 
against  the  Jax-sponsored  shows. 


CKTS  on  Air  Soon 

CKTS  Sherbrooke,  Que.,  new  250 
w  station,  is  to  begin  operation  on 
1240  kc  after  Jan.  1,  according  to 
Manager  A.  Gauthier. 


REPRESENTED   BY  RAMBEAU 


640      H^T  H 

KILOCYCLES    MKMLML  M.  WATTS 

NBC  for  LOS  ANGELES 

Represented  Nationally  by  Edward  Petry  and  Company,  Inc. 


Page  64    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


Wh 


HEN  YOU  HAVE  INS,  you  don't  have  to 
stand  pat  on  the  news  cards  first  dealt  you . .  .You  can  draw  more  cards . .  .You 
can  improve  your  hand . . .  All  the  news  is  yours.  Radio  stations  get  exactly  the 
same  reports  as  newspapers — not  just  a  skeletonized  selection  made  by  some 
editor  in  a  distant  city  without  knowledge  of,  or  regard  for,  your  local  needs. 
With  INS  you  can  keep  on  drawing  until  your  newscast  becomes  a  royal  flush. 


INTERNATIONAL  NEWS  SERVICE 

BROADCASTING    •    Broadcast  Advertising  November  12,  1945    •  Page 


ComiTlERCIflL^f 


e  (tV»o«»»nd* 


».pr««<-.led  by  Th»  B,»nhi 


SLICE  OF  PROGRESS' 


KSOO 


SIOUX  FALLS.  SO.  DAKOTA 
1140  K  C     —    5000  WATTS 


National  Representatives 
HOWARD   H.    WILSON  CO. 


Mr.  Wilkins 


HH.  HOLTSHOUSER,  for  eight  years 
.  national  sales  manager  of  WAPI 
Birmingham,  Ala.,  has:  been  named 
head  of  the  new  Atlanta  office  of  Radio 
Sales,  spot  broadcasting  division  of  CBS, 
located  at  101  Marietta  St.  Bldg.  Phone 
is  Jackson  5960. 

BERNE  W.  WILKINS,  radio  director  of 
Sterling  Adv.,  New  York,  has  been  ap- 
pointed commercial 
manager  of  KFWB 
Hollywood. 
ADOLPH  W.  LEF- 
LER,  released  from 
the  Navy,  has  re- 
joined the  traffic 
department,  west- 
ern division,  of 
NBC  Hollywood. 
LOUIS  SHERWIN 
SIMON,  with  re- 
lease from  Merchant 
Marine  has  joined 
KSFO  San  Francis- 
co as  account  exec- 
utive. He  previous- 
ly held  similar  post 
with  KYA  San  Francisco  and  Allied 
Adv.  Agency. 

WMOB  Mobile,  Ala.,  has  appointed 
Branham  Co.  as  representative  effective 
immediately. 

DANIEL  E.  SCHMIDT  3d  and  DONALD 
J.  MERCER  have  returned  to  NBC 
after  military  service  as  captains  in  the 
U.  S.  Army  and  have  joined  the  sales 
staff  of  the  Radio  Recording  Division. 
From  1937  to  1941  Schmidt  was  con- 
nected with  the  division's  program  de- 
partment. Mercer  was  a  member  of  the 
advertising  and  promotion  department 
from  1937  to  1941  when  he  was  appoint- 
ed assistant  to  the  promotion  manager 
of  the  Radio  Recording  Division,  serv- 
ing in  that  position  until  he  entered 
the  Army  in  1942. 

BILL  SHAW,  former  account  executive 
with  CBS  San  Francisco,  released  from 
the  Army  as  lieutenant,  returns  to  net- 
work Hollywood  sales  staff  Dec.  3. 

J.  W.  TOWNER,  office  manager  of 
KMPC  Hollywood  for  two  years,  has 
been  named  commercial  traffic  manager. 
OREN  G.  MATTISON,  with  honorable 
discharge  from  Navy,  has  resumed  post 
of  station  office  manager. 

MERRITT  R.  SCHOENFELD,  former  as- 
sistant general  manager  of  central  di- 
vision of  American,  has  been  trans- 
ferred to  New  York  to  take  over  a 
special  sales  assignment  reporting  di- 
rectly to  C.  P.  JAEGER,  vice-president 
in  charge  of  sales. 

CAPT.  AL  VAUGHAN,  account  execu- 
tive of  KOIN  Portland,  Ore.,  has  been 
named  Portland 
"Citizen  of  the 
Week",  an  honor 
proclaimed  on  550 
car  cards  of  Port- 
land Traction  Co. 
Recognition  is  for 
work  as  squadron 
commander  in  Civil 
Air  Patrol  in  sur- 
rounding area  in 
Oregon  and  south- 
w  e  s  t  Washington. 
He  has  volunteered 
his  efforts  in  the 
AAF  auxiliary  serv- 
ice since  February 
1942,  supervising  ca- 
det training  for  pre-flight  induction  in 
AAF  on  all  aviation  subjects.  Vaughan 
is  third  KOIN  member  to  be  so  hon- 
ored. 

BILL  DAVIS,  former  announcer  of 
KDRO  Sedalia,  Mo.,  rejoined  the  sta- 
tion Nov.  1  as  sales  manager,  following 
discharge  from  AAF. 

IVOR  KENWAY,  American  director  of 
advertising  and  promotion,  addressed 
advertising  students  at  William  &  Mary 
College  Nov.  8  on  "Radio  as  an  Adver- 
tising Medium". 

HOMER  GRIFFITH  Co.,  Hollywood,  for 
seven  years  regional  stations  represen- 
tative, has  expanded  to  national  opera- 
tion with  opening  of  New  York  and 
Chicago  offices.  JOHN  LIVINGSTON, 
one  time  manager  of  Hearst  Radio 
Sales  on  the  Pacific  Coast  and  more 


Capt.  Vaughan 


recently  West  Coast  representative  of 
Spot  Sales  Inc.  (syndicated  transcribed 
programs),  has  been  made  New  York 


Mr.  Livingston 


Mr.  Griffith 


manager.  Offices  have  been  established 
at  330  Madison  Ave.  AL  HALUS,  for- 
merly of  WLS  Chicago  and  freelance 
writer-producer-actor  for  11  years,  heads 
firm's  offices  established  in  that  city  at 
612  N.  Michigan  Ave.  San  Francisco 
operations  are  now  managed  by  DAVID 
WILLIAMSON,  formerly  of  KFRC  San 
Francisco.  EDITH  OLSON  has  rejoined 
that  office  as  his  assistant.  GILBERT 
WELLINGTON  continues  to  head  Seat- 
tle branch.  MR.  and  MRS.  HOMER 
GRIFFITH  head  national  organization 
with  headquarters  in  Hollywood. 
WALTER  MILES,  formerly  of  Paul  H. 
Raymer  Co.,  is  Hollywood  account  exec- 
utive, as  are  GEORGINA  SMALL  and 
GLADYS  MacRERY.  Firm  will  continue 
to  specialize  in  representation  of  11 
western  states. 

EDWARD  A.  STOCKMAR,  sales  traffic 
manager  of  NBC  central  division,  Chi- 
cago, has  been  promoted  to  facilities 
manager  effective  Jan.  1.  He  will  con- 
tinue to  supervise  NBC  traffic  in  Chi- 
cago. 

STANLEY  BOCK,  formerly  with  WKBV 
Richmond  and  WIBC  Indianapolis,  has 
joined  sales  staff  of  WGL  Fort  Wayne. 
He  served  in  Army  from  May  1943  to 
March  1944,  then  was  salesman  for 
Northern  Mutual  Casualty  Insurance 
Co.  in  Indianapolis. 

GUSTAV  K.  BRANDBORG,  commercial 
manager  of  KVOO  Tulsa,  has  been 
elected  president  of  Tulsa  Kiwanis 
Club. 

PHILIP  RILEY  returned  to  KIRO  Se- 
attle Nov.  1  as  national  sales  service 
director  upon  release  from  the  Navy. 
A  lieutenant,  he  was  on  Adm.  Nimitz* 

staff. 

RAY  RHODES,  formerly  with  the  sales 
departments  of  San  Francisco  stations 
KPO  KGO  and  KFRC,  has  been  ap- 
pointed general  manager  of  the  Paul  H. 
Raymer  Co.  San  Francisco  office,  effec- 
tive Nov.  12. 

DAN  PARK  has  rejoined  the  sales  staff 
of  KYW  Philadelphia  after  serving  57 
months  in  the  Army.  He  was  first  of 
station's  employes  to  enter  service  in 
February  1941.  He  advanced  from  pri- 
vate to  captain  in  AAF. 


Big  Goldwyn  Budget 

SAMUEL  GOLDWYN  Produc- 
tions Inc.,  Hollywood,  using  radio 
along  with  other  media,  will  spend 
between  $1,500,000  and  $2,000,000 
to  advertise  and  exploit  five  forth- 
coming motion  pictures.  Placement 
will  be  through  Donahue  &  Coe, 
New  York.  Banner  bearer  will  be 
the  new  Danny  Kaye  technicolor 
comedy,  "The  Kid  from  Brooklyn", 
with  an  advertising  budget  of 
$300,000.  Nationwide  buildup  for 
the  novel,  "Glory  for  Me",  written 
by  MacKinlay  Kantor  which  will 
be  made  into  a  motion  picture  will 
follow.  Augmented  radio  advertis- 
ing and  exploitation  will  be  used. 
Audience  Research  Inc.,  Princeton, 
will  conduct  nationwide  research 
as  background  for  the  Goldwyn  ad- 
vertising expansion. 


Page  66    •    November  12,  1945 


BROADCASTING 


Broadcast  Advertising 


Mr.  Ross 


Ileus  pp&l 


BILL  CAREY  has  joined  the  sports  and 
special  events  staff  of  WQAM  Miami, 
after  his  release  from  the  AAP.  As  a 
B-17  pilot,  he  served  22  months  in  ETO. 
While  in  German-  prison  camps  he 
"broadcast"  to  fellow  prisoners  through 
a  Red  Cross  PA  system.  Before  joining 
the  service  he  was  announcer  with 
WRTJF  Gainesville,  Fla. 
WILLIS  (Bill)  ROSS,  released  from  the 
Army  as  major  following  five  years  of 
service,  has  been 
appointed  to  staff 
of  KALE  Portland. 
Ore.,  to  handle  spe- 
cial events.  Part  of 
his  time  in  service 
was  spent  in  Pa- 
cific as  special  serv- 
ice officer  for  96th 
Division.  He  for- 
merly had  been  an- 
nouncer -  producer 
with  KHQ  Spokane 
and  in  charge  of 
news  and  special 
events  at  KGW- 
KEX  Portland. 

BILL  GRIFFITH, 
former  news  editor  of  KCKN  Kansas 
City  and  one  time  acting  city  editor  of 
Kansas  City  Kansan,  is  new  member  of 
KMBC  Kansas  City  news  staff. 

JOE  McCAFFREY,  CBS  Washington 
correspondent  at  WTOP  and  retired 
Navy  officer,  married  Ton!  Barrington 
on  Navy  Day  at  Pelham,  N.  Y. 

ROBERT  F.  HURLEIGH,  news  direc- 
tor of  WGN  Chicago,  is  touring  eastern 
U.  S.  for  special  series  from  plants  of 
aluminum  industry.  He  did  similar  se- 
ries on  automotive  industry  in  Sep- 
tember, got  exclusive  interviews  with 
Henry  Ford  2d  and  J.  R.  Davis,  who 
were  scheduled  to  broadcast  day  Ford 
workers  went  on  strike. 

ROBERT  ST.  JOHN,  NBC  commentator, 
is  on  50,000-mile  lecture  tour  in  states 
east  of  the  Rockies. 

RICHARD  EISIMINGER,  news  editor 
of  NBC  Hollywood  publicity  depart- 
ment, has  married  Leona  Baryo  of 
Glendale,  Cal. 

BOB  ANDERSON,  CBS  Hollywood  news- 
caster, is  father  of  a  boy. 

STAN  LOMAX,  WOR  New  York  sports 
commentator,  is  author  of  a  series  of 
sports  articles  in  bi-weeklv  Football 
Form  Magazine.  First  article  appeared 
in  Nov.  10  issue,  "Form  From  Coast  to 
Coast". 

HOWARD  SCHREIBER,  assistant  spe- 
cial events  director  of  WFIL  Philadel- 
phia, has  resigned. 

TIM  LEIMERT,  CBS  war  correspondent, 
after  15  months  in  the  Pacific  theater 
has  returned  to  the  IT.  S.  and  currently 
is  in  Hollywood. 


WFIL  Honored 

CITY  BUSINESS  CLUB,  composed 
of  Philadelphia  business  and  indus- 
trial leaders,  cited  WFIL  Phila- 
delphia for  consistent  public  serv- 
ice to  the  community.  The  citation 
was  awarded  specifically  to  WFIL's 
This  Week  in  Philadelphia,  Sunday 
news  digest  program.  Presentation 
was  made  Nov.  1  at  a  luncheon. 
Roger  W.  Clipp,  president  of 
WFIL,  accepted  for  the  station.  A 
second  presentation — to  John  D. 
Scheurer,  writer-producer  of  the 
program — was  broadcast  on  This 
Week  In  Philadelphia  on  Nov.  4. 
Now  sponsored  by  Crawford 
Clothes,  the  program  was  formerly 
aired  in  behalf  jpf  Shin  Shipbuild- 
ing Co.,  Chester  (Pa.),  and  the 
7-Up  Bottling  Co.  of  Philadelphia. 
Previous  club  citations  have  been 
awarded  to  C.  Aubrey  Smith,  noted 
British  actor;  Edward  .Tomlinson, 
commentator  ^aivrt"  American 
authority;  George  V.  Denny  Jr., 
moderator  of  America's  Town 
Meeting  of  the  Air. 


s 


ome  folks  like  to  count  stars 


-but  folks  in 
to  listen 


k  like 
to  'em  over  KPO: 


whose  Parade-of-Stars  programming  and 
50,000  watts  power  make  it  the  station 


listened  to  most 


by  the  most 


people  -  that's  why  you'll  want  to  use 
KPO  in 

to  sell  your  product. 


FIRST  in  Northern  California 


SAN  FRANCISCO 


50,000  watts 


Represented  by   NBC   SPOT  SALES 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  67 


INCOMING  and  outgoing  were  saluted  by  WJTN  Jamestown,  N.  Y.,  in 
party  at  a  Chautauqua  county  barn.  Left  to  right,  Jay  E.  Mason,  presi- 
dent; Dayton  S.  Wilkins,  retiring  manager,  and  Simon  Goldman,  present 
manager  just  back  from  service  overseas. 


DIEAMS  ARE 
COMING  TRIE 

IN  IOWA! 

Do  you  picture  a  farmer  as  a  man 
to  whom  the  purchase  of  an  aging 
work-horse  would  present  a  prob- 
lem in  financing?  Well,  Iowa 
farmers  think  nothing  of  paying 
cash  for  tractors,  or  for  a  complete 
set  of  implements  for  it — when 
they're  available! 


Without  touching  their  huge  re- 
serve of  tucked-away  War  Bonds 
they're  able  to  buy  any  available 
luxury  or  necessity.  And  why  not? 
Even  back  in  '43  their  average 
income  was  $7,672;  last  year  it 
was  at  least  20%  more,  thus  top- 
ping the  $8,000-mark.  And  today, 
in  1945,  the  figure  is  still  rising! 

But  being  Iowans,  they're  not  buy- 
ing silk  hats  and  tuning  in  night- 
club-type programs.  Their  letters 
to  their  favorite  station,  KMA 
(more  than  twice  as  many  as  any 
other  station  in  this  area  receives) 
prove  they  still  prefer  their  own 
type  of  music  and  entertainment  to 
anything  else.  Iowa  people  still 
like  to  hear  announcers  giving 
news  and  farm  information  {plenty 
of  it)  in  their  own  mid  western  ac- 
cents. They  like  the  friendly,  neigh- 
borly kind  of  talk  they  hear  over 
KMA. 

Let  us  tell  you  more  of  KMA's 
story.  It's  the  story  of  personalized 
programming  for  your  best  cus- 
tomers and  prospects! 

KMA 

AMERICAN  BROADCASTING  CO. 

The  ISo.  1  Farm  Station 
in  the  No.  1  Farm  Market 

152  COUNTIES 
AROUNN  SHENANDOAH,  IA. 


ta&  Peters,  he 


STRAUSS  TUNE  USED 
IN  CATCHY  BEER  AD 

ASCAP  may  not  admit  it,  but  just 
about  the  most  popular  tune  in 
Chicago  is  a  little  ditty  borrowed 
from  Johann  Strauss'  "Artists 
Life"  and  used  to  plug  the  sudsy 
product  of  Schoenhofen  Edelweiss 
Brewing  Co. 

With  programs  on  WBBM 
WENR  WMAQ,  Chicago  listeners 
are  reminded  to  "Drink  Edelweiss, 
it  tastes  so  nice,  drink  good  old 
Edelweiss"  to  a  musical  back- 
ground of  16  bars  of  Strauss  as 
vocalized  on  a  Sonovox.  Olian  Ad- 
vertising Agency,  Chicago,  which 
originated  the  commercial,  says  it 
plans  to  make  use  of  Western,  hill 
billy,  Southern  and  other  types  of 
American  folk-song  tempos  in  the 
near  future. 

Edelweiss  is  currently  sponsor- 
ing Studs  Terkel's  Wax  Museum 
and  Down  The  Edelweiss  Trail  on 
NBC-WMAQ;  Grand  Jury  and 
nightly  newscasts  on  CBS-WBBM; 
Edelweiss  Hour  Glass  and  Paul 
Harvey  and  the  News  on  American- 
WENR. 

I.  J.  Wagner,  of  Olian,  who 
created  the  "Drink  Edelweiss" 
lyric,  says  he  first  heard  the 
Strauss  music  as  used  by  "Mad- 
man Monks",  the  California  used- 
car  tycoon.  Writing  the  four-line 
verse  was  easy  and  when  a  few 
days  after  it  first  went  on  the  air 
people  began  calling  the  agency 
asking  for  the  title  of  the  music, 
he  knew  he  was  "in".  After  more 
than  a  year  of  daily  use,  people 
are  still  calling  up  and  even  more 
important,  Mr.  Wagner  says,  the 
sponsor's  product  is  enjoying  one 
of  its  greatest  years. 


Marquis  Speaks 

ARNOLD  MARQUIS,  writer-pro- 
ducer of  Pacific  Story  for  NBC, 
told  the  third  annual  meeting  of 
Intermountain  Radio  Council,  held 
at  Salt  Lake  City,  that  "freedom 
of  the  air  waves  is  essential  to 
good  government."  Noting  that  any 
dictator's  first  move  has  been  to 
seize  control  of  radio  stations,  he 
said:  "By  means  of  radio,  they 
can  reach  many  persons  including 
those  who  cannot  read  or  write, 
and  control  political  affairs."  Other 
highlights  of  the  council  meeting 
included  a  study  of  a  thesaurus  of 
broadcasting,  prepared  by  a  coun- 
cil committee  headed  by  Emerson 
S.  Smith,  KDYL  Salt  Lake  City 
program  director,  as  a  layman's 
guide  to  better  programs;  a  tele- 
vision demonstration  at  KDYL 
Radio  Playhouse;  and  start  of 
work  on  a  proposed  series  of 
dramatic  transcriptions  for  wide 
use  in  Utah  during  the  centennial 
program  in  1947.  The  dramatic  pro- 
grams will  be  based  on  the  theme, 
"Youth  Carries  the  Torch,"  and 
will  be  produced  under  direction 
of  Louise  Hill  Howe,  director  of 
KSL  Salt  Lake  City  Players  and 
member  of  U.  of  Utah  faculty.  Dr. 
Roald  F.  Campbell,  U.  of  Utah 
education  department,  is  chairman 
of  Intermountain  Council. 


New  Horizontal  Antenna 
Is  Installed  by  WBKB 

NEW  horizontal  antenna  was  being 
installed  atop  Balaban  &  Katz  tele- 
vision station  WBKB  Chicago  last 
week,  A.  H.  Brolly,  chief  engineer, 
announced. 

Antenna  will  enable  WBKB  to 
increase  its  signal  output  so  that 
receiving  set  owners  on  Chicago's 
west  side  will  get  a  clearer  image 
than  heretofore,  Mr.  Brolly  said. 
Regular  WBKB  programs  will  not 
be  interrupted  by  the  installation, 
which  will  be  completed  by  Dec.  1. 

"Viewers  all  over  Chicago  will 
benefit  from  the  increased  output, 
Mr.  Brolly  declared,  "particularly 
those  on  the  west  side  and  its  sub- 
urbs." Transmitter  tower  is  located 
on  the  roof  of  the  State  Lake  Build- 
ing. 


NFTC  Meet 

NATIONAL  FOREIGN  TRADE 
Council  will  hold  its  32d  convention 
in  the  Waldorf-Astoria,  New  York 
Nov.  12-14.  Advertising  conditions 
around  the  world  will  be  discussed 
at  a  special  dinner  at  the  Roose- 
velt Hotel,  New  York,  Nov.  12 
under  auspices  of  the  Export  Ad- 
vertising Assn. 


McCall  Heard 

RADIO  and  newspaper  editors 
should  not  count  on  being  able  to 
purchase  Army  or  Navy  electronics 
equipment  "in  any  appreciable 
amount"  because  they  will  not  be 
generally  released,  R.  Floyd  Mc- 
Call, assistant  sales  manager  of 
communications  and  electronics  di- 
vision, Galvin  Radio  Corp.,  Chi- 
cago, told  members  of  Illinois  As- 
sociated Press  Editors  and  Pub- 
lishers on  Nov.  3  at  the  Sherman 
Hotel.  Discussing  "walkie-talkies" 
and  "handy-talkies"  for  news  re- 
porting, Mr.  McCall  said  "the 
handy-talky  is  not  only  cumber- 
some, but  has  a  range  of  only  five 
miles.  We  are  now  developing  an 
improved  model  which  will  weigh 
somewhere  between  5  and  10 
pounds  and  which  can  be  used  to 
contact  a  'central  station'  such  as 
a  police  or  press  car." 


TAMALPAIS  FM,  TV 
CENTER  IS  PLANNED 

REPRESENTATIVES  of  appli- 
cants for  FM  and  television  broad- 
casting sites  on  Mt.  Tamalpais,  in 
Marin  County  across  the  bay  from 
San  Francisco,  met  with  William 
D.  Pabst,  general  manager  of 
KFRC  San  Francisco,  Don  Lee  out- 
let, to  discuss  plans  looking  to  de- 
velopment of  Tamalpais  as  an  FM 
and  television  broadcasting  center 
for  the  Bay  area. 

Don  Lee  Broadcasting  System 
has  first  option  for  a  site  with  the 
Marin  County  Water  Co.,  owners 
of  the  mountain.  Other  applicants 
are  KYA  San  Francisco,  which  was 
represented  by  Don  Fedderson; 
The  Examiner,  by  Grove  Fink; 
The  Chronicle,  by  C.  E.  Gilroy; 
Television  Productions  Inc.  (Para- 
mount Pictures),  by  Claus  Lands- 
burg;  and  Globe  Wireless. 

Plans  were  made  for  complete 
cooperation  between  the  applicants 
in  allocating  sites  so  as  to  cut 
time-wasting  friction  and  furnish 
San  Francisco  with  both  FM  and 
television  without  delay.  Mr. 
Pabst,  who  will  act  temporarily  as 
liaison  between  Marin  County  Wa- 
ter Co.  and  the  applicants,  said 
that,  barring  radical  change  of 
policy  or  of  frequency  by  the  FCC, 
KFRC  would  be  able  to  furnish 
San  Francisco  with  FM  service  in 
six  months  and  television  in  nine 
months. 


Page  68    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


"Now,  better  look  good!  Earl  Harper  is  broadcasting  this  game!" 


/4nd  sport  fans  are  a  tremendous 
audience.  That's  why  WJW  has 
built  the  greatest  SPORTS  schedule 
in  Cleveland. 

DAILY. .  .The  Shell  Oil  Company  fea- 
tures SPORTS  in  their  Shell  Digest. 

DAILY. .  .Texaco  presents  a  late  eve- 
ning round-up  of  SPORTS  . . . 

SUNDAY.  .  .  Bryant-Heater  follows 
the  Cleveland  Rams  to  bring  Cleve- 
lander's  the  play-by-play .  .  . 

SATURDAY... Texaco  broadcasts  the 


outstanding  college  football  game  of 
the  week. 

FRIDAY. . .  Gillette  Fights  . . . 

THURSDAY. . .  Chisholm  Boot  & 
Shoe  presents  Pat  Patterson  talking 
about  ALL  OUTDOORS  ... 

WEDNESDAY... Mail  Pouch  Tobac- 
co's, FISH  AND  HUNT  CLUB. 

MONDAY.  .  .  Adam  Hat  Fights  .  .  . 

Yes  . . .  when  Cleveland  sport  fans  go 
into  a  huddle  you  can  be  sure  they're 
listening  to  WJW.  .  . 


BASIC  I^JiM  850  KC 

ABC  Network  IBf -I  «Hf    5000  Watts 

CLEVELAND,  O.  wtw!  W    W     wl^K  DAY  AND  NIGHT 

REPRESENTED     NATIONALLY     BY     HEADLEY-REED  COMPANY 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •  Page 


PRODUCTIOnj-Jf 


WMAM 


Marinette  •  Wisconsin 


Geographic  ground  conditions 
make  WMAM  the  BEST  LISTENED 
TO  station  in  a  great  market.  Achieve 
ment  results  from  a  combination  that 
"clicks."  Here's  ours — WMAM— 570  ON 
THE  DIAL— NBC!  That  middle  link  is  im 
portant,  for  570  on  the  dial  is  a  time  buyer's 
dream.  It  means  virtual  5000  watt  coverage  at 
250  watt  rates.  You  can't  cover  Upper  Michigan 
or  Northeastern  Wisconsin  with  any  other  one 
station.  Get  a  whale  of  a  lot  for  yeur  money 
and  buy  the  "little  station  with  the  big  wal- 
lop." Write  for  details  and  Hooper  survey. 


the  Little  station  with  a  big  Wallop 


WMAM  blankets  Northeastern 
Wisconsin  and  Upper  Michi- 
gan. Secondary  coverage  in- 
cludes Western  Lower  Michi- 
gan directly  across  the  Lake. 


BRANCH  STUDIOS  IN 

STURGEON  BAY,  WIS.  •  IRON  MT.,  MICH 
JOSEPH  MACKIN,  MANAGER 


Representatives:  Howard  A.  Wilson  Co. •  Chicago •  New  York*  San  Francisco  •  Hollywood 


1925 


'THE  BEGINNING  OF 
RADIO  IN  CHATTANOOGA 


best  job 

5,000  WATTS  ■ 
DAY  AND  NIGHT   n.  M 

 Chattanooga 


PAUL  H.  RAYMER  CO. 

NATIONAL  REPRESENTATIVE 


First  in  Chattanooga 


FRANK  ESCHEN,  program  director  and 
sports  and  special  events  announcer 
with  KSD  St.  Louis  before  entering 
AAF  two  years  ago,  has  returned  to  the 
station.  RICHARD  JAMES  DUTSON 
also  returns  to  station  after  four  years 
in  RCAF  as  pilot.  He  is  dramatic  writer 
and  producer. 

RUTH  NADEL  is  new  continuity  writer 
and  director  of  women's  programs  for 
WWVA  Wheeling,  W.  Va.  She  is  gradu- 
ate of  NBC-Northwestern  U.  Summer 
Radio  Institute.  ROBERT  SANTO  has 
returned  to  WWVA  announcing  staff 
following  recovery  from  serious  acci- 
dent suffered  in  August  of  this  year. 
ROSS  E.  GORDON  is  new  announcer 
with  WWL  New  Orleans.  He  is  former 
chief  announcer  of  WDBC  Escanaba, 
Mich. 

TED  LEE  is  new  announcer  with  WOWO 
Fort  Wayne,  Ind.,  shifting  from  WISH 
Indianapolis.  SHIRLEY  WAYNE  has  re- 
turned to  WOWO  as  script  writer. 
DICK  HAZEL,  released  from  AAF  as 
major,  has  returned  to  CBS  Hollywood 
as  contact  producer.  LT.  JAMES  MUR- 
PHY of  AAF  has  resumed  post  as  net- 
work sound  effects  engineer  in  Holly- 
wood. 

DICK  GILBERT,  WHN  New  York  disc- 
jockey, resigns  from  the  station  after 
four  years  association  effective  Feb.  1. 
ALBERT  J.  HOFFMAN,  released  from 
AAF  after  five  years  service,  rejoined 
WOR  New  York  last  week  as  assistant 
to  NAT  ABRAHAMSON,  manager  of 
WOR  entertainment  department. 
BENNETT  LOWERY,  CBS  employment 
manager,  is  father  of  a  girl. 
BILL  BLIVEN  of  the  CBS  construction 
and  building  operations'  drafting  room 
has  recovered  from  a  two-months'  ill- 
ness with  pneumonia. 
ROBERTO  UNANUE,  CBS  assistant  di- 
rector of  shortwave  broadcasts,  has  re- 
covered from  a  major  surgical  opera- 
tion at  Doctor's  Hospital. 
PATRICK  CAMPBELL,  station  relations 
director  of  Don  Lee  Broadcasting  Sys- 
tem, Hollywood,  has  temporarily  taken 
over  additional  duties  as  program  man- 
ager. WALTER  JOHNSON  resigned  post 
to  become  radio  director  of  A.  &  S. 
Lyons  Inc.,  Beverly  Hills,  Cal.,  talent 
service. 

EDWIN  BUCKALEW,  CBS  western  di- 
vision stations  relations  field  manager, 
is  on  two-week  tour  of  western  affili- 
ates. 

ART  BALINGER,  with  release  from 
armed  forces,  has  rejoined  NBC  "Seal- 
test  Village  Store  Show"  as  announcer. 

BART  YARBOROUGH,  who  Dortrays 
Clifford  in  NBC  "One  Man's  Family", 
has  been  signed  for  role  in  Columbia 
Pictures  short  feature  film  with  BAR- 
BARA JO  ALLEN  (Vera  Vague). 

ROBERT  HIESTAND,  released  from 
U.  S.  Navy,  has  rejoined  KFI  Los  An- 
geles as  production  manager. 

DAVE  ELTON,  Hollywood  producer  of 
Young  &  Rubicam.  has  shifted  to  New 
York  for  eight  weeks  or  more  with  NBC 
"Time  to  Smile"  program. 

BILL  REID,  for  two  years  with  CKWX 
Vancouver,  has  joined  the  announcing 
staff  of  CKEY  Toronto. 

BRUCE  STARR,  former  announcer  of 
WGES  Chicago,  has  joined  KGFJ  Los 
Angeles. 

DICK  JOY,  Hollywood  announcer 
shifts  to  New  York  for  five  months  for 
assignment  on  CBS  "Danny  Kaye 
Show". 

GEORGE  R.  SANDERS,  announcer,  has 
been  promoted  to  program  director  of 
KWKW  Pasadena,  Cal.  He  succeeds 
MARSHALL  FARNUM  who  resigned  to 
freelance  as  announcer. 

LOUIS  JACOBSON,  who  formerly  pro- 
duced programs  in  Chicago  for  J. 
Walter  Thompson  Co.,  has  joined  the 
production  department  of  American  in 
New  York. 

EDDIE  CANTOR  has  been  named  chair- 
man of  the  1946  March  of  Dimes  of  the 
Air  for  the  ninth  consecutive  year. 

RED  SKELTON  returns  to  the  air  Dec. 
4  after  absence  of  two  years  as  replace- 
ment for  HILDEGARDE  under  sponsor- 
ship of  Brown  &  Williamson  Tobacco 


Co.  (Raleigh  cigarettes)  on  NBC,  Tues 
day  10:30-11  p.m.  Hildegarde  moves 
Dec.  5  to  SIGMUND  ROMBERG  spot 
on  NBC,  Wednesday  8:30-9  p.m.  Agency 
is  Russel  M.  Seeds  Co.,  Chicago. 
FRED  JORGENSEN,  released  from  Mer 
chant  Marine,  has  returned  to  KPO 
San  Francisco  as  announcer. 


CIRCUS  interview  features  tour  of  show 
with  Duena  Zacchini,  Polack  Bros.  Cir- 
cus airialist,  for  Monette  Shaw  (1)  and 
Martha  McNeel  (r)  of  "Texas  Today" 
program  sponsored  oh  WOAI  San  An- 
tonio by  Joske's  of  Texas,  dept.  store. 


KAY  WESTFALL,  chosen  radio  queen 
of  Chicago  by  the  press  at  Actors  Club 
of  Chicago,  was  crowned  Nov.  10  at  an- 
nual Antics  Party  of  American  Federa- 
tion of  Radio  Artists  at  the  Stevens 
Hotel.  Miss  Westfall  is  heard  on  "Judy 
and  Jane",  "Bachelor's  Children"  and 
other  dramatic  shows  originating  in 
Chicago. 

WILLIAM  S.  KEIGHLEY,  Hollywood 
producer-director  recently  discharged 
from  AAF,  has  been  appointed  regular 
producer  of  Lever  Bros.  "Lux  Radio 
Theater"  on  CBS.  Agency  Is  J.  Walter 
Thompson  Co.,  New  York. 
ALEC  PETRY,  on  leave  of  absence  for 
three  years  while  serving  in  AAF 
Weather  Squadron  in  Arizona,  has  re- 
joined NBC  Hollywood  as  music  library 
manager.  LOUISE  YANDALA  has  been 
shifted  to  studio  assignments  desk  re- 
placing MARJORIE  MOLINE  who  re- 
signed to  become  junior  partner  In 
dress  stylist  firm. 

RALPH  D.  HERBERT,  former  special 
events  and  public  services  director  of 
KIDO  Boise,  Ida.,  has  joined  KSFO  San 
Francisco  program  department.  He  pre- 
viously was  associated  with  various  Se- 
attle stations  and  agencies. 
GEORGE  CREAMER,  producer-director 
for  NBC,  has  resigned  to  freelance. 
NORMAN  CORWIN,  CBS  author,  pro- 
ducer and  director,  has  been  awarded 
a  citation  by  the  Assn.  of  Teachers  of 
Social  Studies  of  New  York  in  recogni- 
tion of  his  "distinguished  contribution 
to  the  use  of  radio  as  a  medium  of 
teaching  the  social  studies."  Citation 
was  presented  at  the  annual  meeting 
of  the  association  at  City  College,  New 
York. 

ROBERT  B.  CALLAHAN,  released  from 
the  Infantry  as  T/4,  has  returned  to 
WINX  Washington  production  staff.  He 
was  with  station  prior  to  his  19  months 
service  overseas,  and  before  that  was 
with  NBC  Washington  for  four  years. 
EDDIE  EDWARDS,  for  13  years  pro- 
ducer, actor  and  sound  effects  tech- 
nician for  KMBC  Kansas  City,  has  re- 
turned to  the  station  following  ab- 
sence of  three  years  in  Maritime  Serv- 
ice. 

GORDON  SHAW,  just  released  from  the 
Maritime  Service  where  he  was  a  purser 
pharmacist's  mate,  last  Monday  was 
named  production  man  at  WMAL 
Washington.  He  was  formerly  with 
WLOK  Lima,  O.,  WCOL  Columbus,  O.. 
WLW  Cincinnati  and  WWJ  and  WJR 
Detroit  as  announcer,  newscaster  and 
producer. 

T/5  BILL  BOBBINS,  former  announcer 
at  WCKY  Cincinnati,  is  now  In  Japan 
as  part  of  two-man  team  operating 

{Continued  on  page  72) 


Page  70    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


Business  Leaders  plan  for 


"ROM  a  m  d 

ESiSSs*.  sate* — *  c,  c  c  „ 


Men^f!^ment  stores.    S^*™'  of  sellin*  natS,  ,naufu^te  a  Dl£f  *nd  (u™itu 


*  T*e  CocJ,M„  Toil  Co.  ^ 


Aluminum  f0i-j  j  •  •  • 

port  business 

23  - 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


THE  Louisville  Times 

Radio   Station  WHAS 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  71 


PBODUCTIOnffi 


Serving 
The  Third  Largest  Market 
in  the 
Fourth  Richest  State 

• 

WCOL 

COLUMBUS 
The  Listening  Habit  of  Central  Ohio 


Represented  by 
THE  HEADLEY-REED  CO. 


74/6e*t  you 

SHERWIN-WILLIAMS 

OAKLAND^ 

For  here  this  world-famous  paint  company  has 
its  Pacific  Coast  office  and  factory  (less  than  two 
miles  from  the  KROW  studios)  serving  the 
Pacific  west  and  now  ready  to  serve  the  Pacific 
Ocean  area.  So  you  think  of — 

KROW 

— which  covers  the  vast  and  wealthy  Oakland 
Area  —  the  area  which  is  holding  its  war-time 
growth — the  area  which  will  continue  to  grow 
in  numbers  and  in  purchasing  power.  Some- 
thing to  think  about  when  preparing  schedules! 


Radio  Station  KROW,  Philip  G.  Lasky,  Gen.  Mgr. 
19th  Street  at  Broadway,  Oakland  12,  California 


Radio  Advertising  Co. 


(Continued  from  page  70) 

Radio  Tokyo.  In  letter  to  REX  DAVIS, 
WCKY  news  editor-in-chief,  he  de- 
scribed details  of  arranging  man-on- 
the-street  program,  something  entirely 
new  to  the  Japanese  citizen. 
PATRICIA  HOOLEY,  program  director 
of  WPAY  Portsmouth,  O.,  has  an- 
nounced her  engagement  to  Lucien 
Doty  Jr.  She  resigned  from  WPAY  Nov. 
5,  but  is  continuing  to  serve  in  an  ad- 
visory capacity.  H.  W.  APEL,  former 
announcer,  has  been  named  program 
director. 

IRWIN  A.  JOHNSON,  who  left  WBNS 
Columbus,  O.,  to  join  WGBS  Miami, 
has  returned  to  WBNS  to  resume  his 
role  as  "Early  Worm"  and  director  of 
developmental  programs.  Former  pro- 
fessor of  modern  languages  at  Ohio 
State  TJ.,  he  became  parttime  an- 
nouncer of  WBNS  in  1933  and  chief 
announcer  in  1939. 

HUGH  FERGUSON  and  JOHN  FRANK- 
LIN have  returned  to  WCAU  Philadel- 
phia as  announcers,  after  service  in 
Marines  and  Army,  respectively.  Both 
were  captains. 

JACK  A.  KINZEL  has  rejoined  KIRO 
Seattle  announcing  staff  after  several 
years  service  in  Navy. 
MIKIEL  BROWER,  script  writer  of 
WJW  Cleveland,  has  resigned  to  move 
to  Chicago  with  her  husband,  who  has 
been  transferred  there  by  United  Air 
Lines. 

BEN  HAWTHORNE,  former  early  morn- 
ing man  on  WTIC  Hartford,  has  been 
released  from  the  Army  and  returned 
to  station  to  conduct  "Breakfast  With 
Ben"  program. 

KATHRYN  COLE  of  NBC  "Welcome 
Home  Auditions"  has  been  selected  as 
one  of  American  Magazine's  "Interest- 
ing People"  in  December  issue,  which 
states  that  "busy  as  she  was  being 
wife,  mother,  and  grandmother,  she 
still  had  time  to  help  build  'Air  Jobs 
for  GIs'." 

DOUGLAS  GREIG  has  rejoined  the  an- 
nouncing staff  of  CJCA  Edmonton, 
after  four  and  a  half  years  in  the 
RCAF  as  radar  technician  overseas  and 
radar  instructor  in  Canada. 
TED  BENTLEY,  announcer  of  KECA 
Hollywood,  has  taken  an  extended  leave 
of  absence  to  complete  novel  he  is  cur- 
rently writing.  Book  is  based  on  his 
short  story,  "Morning  Swim",  included 
in  anthology  of  crime  fiction,  "Sport- 
ing Blood",  compiled  by  Ellery  Queen 
and  published  by  Little,  Brown  &  Co. 
LOU  HARTMAN,  released  from  Marl- 
time  Service  and  formerly  with  KOCY 
Oklahoma  City,  has  joined  KROW  Oak- 
land, Cal.,  as  announcer. 
JOHN  BOLHEYE,  former  announcer  of 
KXL  Portland,  Ore.,  has  joined  KWKW 
Pasadena,  Cal.  ALEX  COOPER,  KWKW 
announcer,  has  resigned  to  freelance. 
HAL  WOLFE,  released  from  the  Ma- 
rines, has  rejoined  KPO  San  Francisco 
as  announcer. 

MEL  HUNT,  former  announcer  of  KFI 
Los  Angeles,  has  joined  KECA  Holly- 
wood. IRVING  HOWARD,  formerly  of 
NBC  Hollywood  is  also  new  to  KECA 
staff. 

SGT.  FRANKIE  O'CONNOR,  Hollywood 
producer  of  AFRS  "Command  Per- 
formance", is  father  of  a  girl. 
MARTIN  WICKETT,  program  director 
of  WTOP  Washington,  is  recovering 
from  an  appendectomy. 
JOHN  CARL  MORGAN,  released  from 
the  Navy  as  chief  warrant  officer,  is  new 
announcer-engineer  with  WINC  Win- 
chester, Va.  He  previously  had  been 
with  WTAR  Norfolk  and  WRTD  Rich- 
mond. 

JOHN  J.  ANTHONY,  human  relations 
counselor  on  Mutual,  is  to  discuss 
"What  Is  Marriage"  at  Ellzabethtown 
College  Nov.  16.  Open  forum  follows 
address. 

TED  WEBBE,  WPAT  Paterson  program 
director  and  one  time  auto  racer  and 
race  track  announcer,  served  as  toast- 
master  Nov.  9  at  annual  meeting  of  the 
Penn-Jersey  Auto  Racing  Club  at  Nor- 
ristown,  Pa. 

ED  DAWES,  educational  director  of 
WFIL  Philadelphia,  is  in  Bryn  Mawr 
Hospital  following  an  emergency  ap- 
pendectomy. 

OLLIE  HOLTON,  released  from  the 
Army,  has  Joined  the  announcing  staff 
of  WHAT  Philadelphia. 


MRS.  AMERICA  (Peggy  Payne)  Is  pre- 
sented special  WATL  Atlanta,  Ga.,  pin 
by  Dora  Castleberry,  WATL  staffer  and 
All-American  basketball  player.  Stan 
Reymond,  special  events  announcer  of 
station,  airs  ceremony  description. 


WHN  COMMENTATOR 
TELLS  OF  THREATS 

SIDNEY  WALTON,  WHN  New 
York  news  commentator,  whose 
scripts  were  recently  requested  by 
the  House  Committee  on  un-Amer- 
ican Activities,  has  announced  that 
he  and  his  children  have  been 
threatened  by  violence. 

He  revealed  that  the  threats  be- 
gan after  he  had  read  a  speech 
"made  Wednesday  evening  in  the 
House  of  Representatives  by  Con- 
gressman Rankin.  The  previous 
week  I  had  asserted  that  Mr. 
Rankin  was  running  the  Commit- 
tee on  un-American  Activities — 
and  that  he  himself  was  un-Ameri- 
can." 

Three  "thugs"  turned  up  at  the 
studio  after  he  went  off  the  air  but 
escaped  in  a  car  when  police  were 
called,  Mr.  Walton  stated.  On  Sun- 
day night  he  received  a  telephone 
message  that  said,  "we  didn't  get 
Walton  Friday  night.  But  we'll  get 
him  tomorrow  night — or  next  week 
— or  next  month.  But  tell  him  we'll 
get  the  kids  first." 

Mr.  Walton  has  hired  a  private 
detective  to  guard  his  home. 


Cantor  Renews  Christmas 
Gift  Campaign  for  Vets 

WITH  ENTHUSIASTIC  endorse- 
ment of  the  American  Legion,  Re- 
tail Drug  Assn.,  National  Retail 
Dry  Goods  Assn.  NBC,  and  his 
sponsor,  Bristol-Myers  Co.,  Eddie, 
Cantor  is  renewing  his  "Give  a 
Gift  to  a  Yank  Who  Gave"  Christ- 
mas campaign,  which  seeks  to  pro- 
vide gifts  for  hospitalized  veterans 
Campaign  is  being  promoted  by 
appeals  by  Cantor  on  his  weekly 
NBC  broadcasts,  window  streamers 
sent  free  to  druggists  by  Bristol 
Myers,  and  special  recorded  an- 
nouncements prepared  for  local 
stations,  in  cooperation  with  drug 
gist  and  department  store  heads. 


Page  72    •    November  12,  1945 


Frederick  G.  Weper 

FREDERICK  G.  WEPER, 
copyright  expert  and  arranger 
with  NBC  music  department,  died 
Nov.  1  after  a  four-month  illness 
He  had  been  associated  with  NBC 
for  the  past  five  years.  In  1939  h> 
conducted  the  orchestra  for  Horse 
and  Buggy  Days  on  WJZ  New 
York.  His  sister,  Mrs.  Rudolph 
Schellenberger,  survives. 

BROADCASTING    •    Broadcast  Advertising 


GATES  first  made  Radio  Transmitting  Equip- 
ment in  1922— centuries  ago  in  terms  of  the 
youth  of  the  entire  Radio  Industry. 

Steadily,  since  that  early  beginning,  GATES 
Products  have  kept  pace  with— and  frequently 
led— the  pack.  Exclusive  devotion  to  Radio 
Transmission  has  made  it  possible  for  GATES 
Engineers  to  concentrate  on  vital,  constructive 


designing— and  for  GATES  Workers  to  reach 

a  high  point  in  precision. 

For  today's  needs— for  Post-War  needs— rely 

on  the  GATES-Way  to  complete,  dependable 

Equipment! 

Be  sure  to  write  or  call  for  details  about  the 
GATES  Priority  System  for  Prompt  Post-War 
Deliveries.  GATES  RADIO  CO.,  Quincy,  III. 


Engineering  Perfection  and  Eye-Appeal 
Combine  in  the  GATES  Speech  Input  Console 


This  DeLuxe  Model  30  is  a  beauty  to  see 
—and  a  marvel  of  fine  engineering.  Con- 
trol is  amazingly  simple— the  result  of 
carefully  planned  front  panel  instrumen- 
tation. This  Console  contains  complete 
equipment  for  all  studio  requirements  in 
the  normal  operation  of  any  size  broad- 
casting station. 


WRITE  TODAY  FOR 
DETAILED  BULLETIN 


GATES  is  now  in  full  production  on 
civilian  equipment  and  can  make 
prompt  delivery  on  many  popular 
items. 


QUINCY,  ILLINOIS 


EXCLUSIVE   MANUFACTURERS    OF    RADIO    TRANSMITTING    EQUIPMENT    SINCE  1922 


SponsoRS  ^ 


WRNL  Sells 
Merchandise 


NIGHT  &  DAY 
910  KC 


0% 


850  cu  (/cm  HtufoVM 


5000  WATTS 

DAY  AND  NIGHT 


Mr.  Bohan 


I1'n55iONALLYREPRE^  J.  YOUNG,  JR.,  INC. 

Page  74    •    November  12,  1945 


42  PRODUCTS  Ltd.,  Los  Angles  (hair 
oil,  shampoo),  in  a  26-week  concen- 
trated campaign  on  Dec.  1  starts  using 
an  estimated  total  of  372  transcribed 
announcements  weekly  on  57  western 
stations.  List  includes  KECA  KFI  KNX 
KHJ  KFWB  KGB  KPSD  KFMB  KARM 
KFRE  KMJ  KOY  KPHO  KTAR  KCRA 
KFBK  KROY  KXOA  KIEM  KDB  KTMS 
KERN  KPMC  KGO  KPO  KQW  KFRC 
KJBS  KALE  KOIN  KGW  KEX  KIRO 
KJR  KOL  KOMO  KFPY  KGA  KHQ 
KTYW  KIT  KMO  KTUC  KVOA  KFEL 
KLZ  KOA  KVOD  KALL  KDYL  KSL 
KUTA  KGGM  KOB  KROD  KTSM  KFIO. 
Other  stations  will  be  added  to  list. 
Agency  is  Hillman-Shane-Breyer,  Los 
Angeles. 

JOSEPH  D.  BOHAN,  vice-president  of 
Sterling  Drug  Inc.,  has  been  elected  a 
member  of  the 
...  board  of  governors 

j/fSf8X±.  of   the  Cooperative 

^   Analvsis   of  Broad- 

f  \S  %    casting.  Nominated 

II        by  the  Assn.  of  Na- 
*  tional  Advertisers. 

'  jj,,    w      ,        he  will  serve  as  one 
of  the  four  adver- 
.  .  W      tiser     members  of. 

jH     the  board. 

HAROLD  R. 
DEAL,  advertising 
and  sales  promotion 
manager  of  Tide 
Water  Associated 
Oil  Co.,  has  been 
elected  president  of 
Western  States  Promotion  Council, 
composed  of  groups  engaged  in  promo- 
tion of  tourist  travel  in  the  West.  He 
succeeds  TED  HUGGINS  of  Standard 
Oil  Co.,  who  resigned  because  of  trans- 
fer by  company. 

XZIT  SOOT  ERADICATOR,  Los  Ange- 
les, new  to  radio,  in  a  six-week  cam- 
paign which  started  Nov.  4  is  using  a 
heavy  daily  schedule  of  transcribed  an- 
nouncements on  24  western  stations. 
List  includes  KGA  KOMO  KIEM  KOL 
KIDO  KFBB  KTFI  KUJ  KOH  KFPY 
KXL  KEX  KFJI  KFBK  KCRA  KSEI; 
Intermountain  Network  (KALL  KLO 
KOVO  KOAL  KVNU);  Z-Bar  Network 
(KGIR  KPFA  KRBM).  Agency  is  Stel- 
ler-Millar-Ebberts  Adv.,  Los  Angeles. 

HORNBLOWER  &  WEEKS,  New  York 
(investment  securities),  has  announced 
series  of  radio  tests  to  be  placed 
through  Abbot  Kimball  Co.,  New  York, 
in  conjunction  with  its  offices  in  vari- 
ous cities.  First  test  consists  of  five- 
weekly  6:10-6:15  p.m.  period  on  WPRO 
Providence,  R.  I.,  and  features  day's 
stock  market  averages  and  about  60 
quotations. 

CONRO  Mfg.  Co.,  Dallas  (overalls,  work 
clothes,  uniforms),  has  started  thrice- 
weekly  quarter-hour  western  type 
musical  programs  on  15  stations  of  the 
Texas  State  Network.  Stations  include 
WRR  KFJZ  KRRV  KPLT  KCMC  KFRO 
WACO  KTEM  KNOW  KABC  KBWD 
KRBC  KGKL  KBST  KRLH.  Agency  is 
Grant  Adv..  Dallas. 

TELPIC  SALES  Inc.,  New  York,  to  pro- 
mote "Eyes  of  the  War",  photographic 
record  of  World  War  II,  on  Nov.  5 
started  for  26  weeks,  sponsoring  daily 
"Top  o'  the  Mornin'  "  on  KFWB  Holly- 
wood. Agency  is  O'Neil,  Larson  &  Mc- 
Mahon,  Chicago. 

BIZET  Co.,  Los  Angeles  (perfumes), 
in  a  13-week  test  campaign  has  started 
sponsoring  thrice-weekly  quarter-hour 
participation  in  "Make  Believe  Ball- 
room" on  KFWB  Hollywood.  If  test  is 
successful  firm  will  expand  radio  ad- 
vertising to  include  Pacific  Coast  sta- 
tions. Agency  is  Charles  H.  Mayne  Co., 
Los  Angeles.  Ted  Dahl  is  account  execu- 
tive. 

S.O.S.  Co.,  Chicago  (kitchenware  clean- 
ser), currently  is  using  transcribed 
minute  and  chainbreak  announcements 
on  47  stations  in  following  markets: 
Asheville,  N.  C;  Atlanta;  Birmingham; 
Bristol,  Tenn.;  Johnson  City,  Tenn.; 
Chattanooga;  Jacksonville.  Fla.;  Knox- 
vllle;  Little  Rock;  Louisville;  Memphis; 
Miami;  Mobile;  Nashville;  New  Orleans: 
Omaha;  Portland,  Ore.;  San  Diego;  Se- 
attle; Shreveport;  Tampa. 

SOFWASH  Co.,  Chicago  (Sofwash 
cleaner),  Oct.  31  began  sponsorship  of 
Wednesday-Friday  portion  of  "Morgan 
Beatty  and  the  News"  on  WMAQ  Chi- 


cago. Contract  for  13  weeks  was  placed 
by  Newby  &  Peron,  Chicago.  Show  is 
sponsored  thrice-weekly  by  Beaumont 
Co.  (Four- Way  Cold  Tablets)  and  is 
broadcast  over  NBC  on  local  sponsor- 
ship basis. 

HINK  DEPT.   STORE  and  HAROLD'S, 

Berkeley,  Cal.  (men's  clothing),  jointly 
are  sponsoring  the  Friday  and  Saturday 
play-by-play  sportscasts  of  Alameda 
County  Athletic  League  football  games 
on  KROW  Oakland. 

P.  LORILLARD  Co.,  New  York  (Old 
Gold  cigarettes),  is  to  sponsor  on  WHN 
New  York  the  Thanksgiving  Day  foot- 
ball game  between  all-Negro  Tuskegee 
AAF  and  New  London  Submarine  Base, 
Red  Barber  and  Connie  Desmond  to  give 
descriptions.  Agency  is  Lennen  & 
Mitchell,  New  York. 

KNOX  IDE,  director  and  former  presi- 
dent of  American  Home  Products  Corp., 
has  been  appointed  chairman  of  the 
board  of  directors  of  Pal  Blade  Co.,  a 
leading  producer  of  safety  razor  blades. 
TERRACE  ROOM  Corp.,  Newark,  now 
sponsors  spot  announcements  on  WAAT 
Newark  for  Terrace  Room.  Remote 
dance  band  broadcasts  from  the  room 
are  presented  on  CBS,  NBC,  American 
and  Mutual  twice  weekly  on  each  net- 
work. Agency  is  Atlantic  Adv.  Co., 
Newark. 

VENIDA  HAIR  NET  Corp.,  New  York, 
now  sponsors  spot  announcements  Mon- 
day through  Saturday  on  following  sta- 
tions: WHN  and  WMCA  New  York, 
WMEX  Boston,  WWSW  Pittsburgh, 
WINX  Washington,  and  WGBK  Detroit. 
Agency  is  E.  T.  Howard  Adv.,  New 
York. 

TAYLOR  AUTO  Co.,  Los  Angeles  (used 
cars),  adding  to  heavy  schedule  of  local 
radio,  Nov.  1  started  five-weekly  quar- 
ter-hour "James  Wyatt  News"  on  KNX 
Hollywood.  Contract  for  52  weeks  placed 
through  Arthur  W.  Stowe  Adv.,  Los 
Angeles. 

WEINSTEIN  Co.,  San  Francisco  (dept. 
store),  has  started  five-weekly  quarter- 
hour  newscasts  by  Darrell  Donnell  on 
KFRC  San  Francisco  for  52  weeks. 
Agency  is  Kelso  Norman,  San  Fran- 
cisco. 

MOTHER'S  CAKE  &  COOKIE  Co.,  Oak- 
land, Cal.  (cakes  and  cookies),  Oct.  29 
started  five  weekly  transcribed  quarter- 
hour  "Mandrake,  the  Magician"  on  KGO 
San  Francisco.  Agency  is  Emil  Rein- 
hardt,  Oakland. 

W.  K.  BUCKLEY  Ltd.,  Toronto  (pro- 
prietary), has  started  Carson  Robinson 
transcribed  program  on  CKLW  Wind- 
sor. Agency  is  Grant  Adv.,  Toronto. 
G.  E.  BARBOUR  Co.,  St.  John,  N.  B 
(tea,  coffee,  spices),  has  started  Carson 
Robinson  transcribed  program  on  10 
Canadian  Maritime  stations.  Account 
placed  direct  with  transcription  sale 
being  made  by  All-Canada  Radio  Fa- 
cilities, Toronto. 

KELLOGG  Co.  of  Canada,  London,  Ont. 
(cereals),  which  has  started  "Super- 
man" transcribed  program  five  times 
weekly  on  Canadian  stations,  plans  to 
expand  next  year  to  another  15  sta- 
tions. Agency  is  J.  Walter  Thompson 
Co.,  Toronto. 

ELGIN  NATIONAL  WATCH  Co.,  Elgin, 
111.,  is  sponsoring  five  time  signals 
weekly  on  NBC  video  station  WNBT 
New  York,  three  times  during  Saturday 
afternoon  football  games  and  twice 
during  Sunday  evening  studio  pro- 
grams. Both  film  and  live  pickups  are 
used.  J.  Walter  Thompson  Co.,  Chicago, 
is  agency. 

CARRIER  SERVICE  SHOPS,  Washing- 
ton, D.  C,  now  sponsors  weekly  quiz 
program  on  WWDC  Washington,  from 
Arlington  Farms,  Va.,  government  girls 
settlement.  Agency  is  J.  M.  Hickerson 
Inc.,  New  York. 

O.  B.  MOTTER,  vice-president  of  Carl 
Byoir  &  Assoc.,  New  York,  is  now  v:" 
president  in  charge  of  public  relations, 
advertising  and  sales  promotion  for 
Kaiser-Fraser  Corp.,  and  Graham  Paige 
Motors,  Detroit. 

NEW  ACCOUNTS  for  quarter-hour 
"Reminiscin'  With  Singin'  Sam"  series 
transcribed  by  Dial  Programs  Inc.. 
Dayton,  O.,  include:  Mobile  Gas  &  Elec- 

(Continued  on  page  76) 
BROADCASTING    •    Broadcast  4dvertising\ 


„_  ,N  THE  p*   -  -  ;  ., 

1^"^"  \        /  W 


Affiliated  with  the  HONOLULU  ADVERTISER 
iJepreseiifecf  2>y  THE  KATZ  AGENCY,  INC. 


CASTING    •    Broadcast  Advertising 


November  12, 


SponsoRS  ^ 


(Continued  from  page  74) 

trie  Co.,  five-weekly  for  13  weeks  on 
WMOB  Mobile,  Ala.;  Adam  Scheldt 
Brewing  Co.,  Norrlstown,  Pa.,  five-week- 
ly lor  52  weeks  on  WMAL  Washington, 
through  Lawrence  I.  Everling,  Philadel- 
phia; Davison-Paxon  Co.,  Augusta,  Ga. 
(dept.  store),  five-weekly  for  13  weeks 
on  WGAC  Augusta;  Sinclair  Dealers  of 
Middle  Georgia,  Macon,  five-weekly  for 
26  weeks  on  WNEX  Macon;  Golden 
Quality  Ice  Cream  Co.,  Wilkes-Barre, 
Pa.,  three-weekly  for  13  weeks  on  WGBI 
Scranton  and  WBRE  Wilkes-Barre, 
placed  through  Lynn-Fieldhouse, 
Wilkes-Barre;  Kingoff  Jewelry  Store, 
Danville,  Va.,  five-weekly  for  13  weeks 
on  WBTM  Danville;  The  Outlet  Co., 
Providence,  R.  I.  (dept.  store),  five- 
weekly  for  13  weeks  on  WJAR  Provi- 


dence; Mitchell  Brewing  Co.,  El  Paso, 
three-weekly  for  52  weeks  on  KTSM  El 
Paso;  A.  R.  Staley  Sales  Co..,  Phoenix 
(food  broker),  three-weekly  for  13 
weeks  on  KOY  Phoenix;  Foffe  Restau- 
rant, Miami  Beach,  three-weekly  for 
13  weeks  on  WKAT  Miami  Beach;  Day- 
ton Spice  Mills,  Dayton,  O.  (Old  Re- 
liable Coffee),  two  and  three  programs 
weekly  for  13  weeks  on  WTAM  WISH 
WOWO  WWVA  WHKC  WKRC  WSAZ 
WSPD  WING.  All  contracts  effective 
during  September,  October  and  first  of 
November  and  were  placed  direct  un- 
less otherwise  stated. 

STATE  OF  FLORIDA  has  named  Allied 
Adv.  Agencies  of  Florida  to  handle 
$1,000,000  account  to  promote  industry 
and  tourist  business  of  that  state.  Ra- 
dio may  be  used. 

NEW  SPONSORS  for  "Pleasure  Parade" 
quarter-hour  program  transcribed  by 
Frederic  W.  Ziv  Co.,  Cincinnati,  are  Falls 
City  Brewing  Co.,  Louisville,  five-weekly 
effective  Nov.  12  on  WJLS  WSAZ  WPAR 
WIRE;  Grove  Labs..  St.  Louis,  through 
Russel  M.  Seeds  Co.,  120  episodes  five- 


YOU  SURE 
YOU  WANT 


.11  reach  them  a.  a  »»«  „bacU 
'BOre'y      ,  .eehaegefoe)*"^"  Dwarf 

markets- 


fRtt&POBS,«HC 


weekly  on  KSD  WMAQ  WCAO  WHO 
WBZ  WNAX  KFI  KYW  WJAS;  Kahn 
Mfg.  Co.  of  Mobile,  Ala.,  once-weekly 
on  WALA  Mobile.  New  52  week  accounts 
for  half-hour  "Boston  Blackie"  weekly 
series  are:  Grand  Store  of  Milwaukee, 
on  WTMJ  Milwaukee;  Lauerman's  Dept. 
Store,  Marinette,  Wis.,  on  WMAN  Mari- 
nette; Lors  Jewelers  Inc.,  Rock  Island, 
111.,  on  WHBF  Rock  Island;  Fletcher 
Oil  Co.,  Los  Angeles,  through  Will 
Grant  Agency,  on  KHJ  Los  Angeles  (26 
weeks):  Progress  Brewing  Co.,  Okla- 
homa City,  through  George  Knox  Adv. 
Agency,  on  KTOK  Oklahoma  City; 
O'Neil  Dept.  Store,  Akron,  O.,  through 
Jessop  Adv.  Agency,  on  WAKR  Akron. 
Dan  B.  Miner  Co.,  Los  Angeles  agency, 
has  signed  for  quarter-hour  "Easy 
Aces"  series  for  placement  in  entire 
state  of  California.  Other  new  account* 
are:  Peter  Hand  Brewery,  Chicago, 
through  Mitchell-Faust  Adv.  Co.,  six- 
weekly  for  52  weeks  on  WGN  Chicago; 
Ivey's  Inc.,  Asheville,  N.  C,  156  epi- 
sodes five-weekly  on  WWNC  Asheville: 
Miller  Bros.,  Knoxville,  three-weekly 
for  52  weeks  on  WROL  Knoxville. 

S.  KIND  &  SONS,  Philadelphia  (jewel- 
er), through  Lavenson  Bureau,  Phila- 
delphia, has  placed  nightly  program  of 
recorded  concert  music  on  WPEN  Phila- 
delphia starting  Dec.  3.  Program  is  titled 
"The  Philadelphia  Philharmonic". 

ROYAL  T.  JUMPER,  formerly  with 
California  Spray  Chemical  Corp.,  Rich- 
mond, Cal.,  has  been  elected  vice-presi- 
dent of  Kendall  Foods  Inc.,  Los  Angeles 
(dog  food). 

FRESNOL  MFG.  Co.,  Los  Angeles  (Fres- 
nol  Antjar),  has  appointed  Brisacher, 
Van  Norden  &  Staff,  Los  Angeles,  to 
handle  advertising. 

FORD  Dealers  of  Metropolitan  Detroit 
have  bought  American  co-operative 
program  by  Martin  Agronsky  Monday 
through  Friday  on  WXYZ  Detroit  ef- 
fective Oct.  22  for  13  weeks  through 
Maxon  Adv.  Agency,  Detroit. 

GENERAL  ELECTRIC  Co.,  Schenectady 
(electronics  division),  effective  Nov.  23 
drops  sponsorship  of  "World  Today" 
five  times  weekly,  6:45-6:55  p.m.  on 
CBS.  Agency  is  Maxon  Inc.,  New  York. 
Company  will  continue  for  appliance 
division  Art  Linkletter  "House  Party" 
five  times  weekly  4-4:25  p.m  on  CBS 
through  Young  &  Rubicam. 

DOROTHY  GRAY  Ltd.,  New  York  (cos- 
metics), has  appointed  Federal  Adv. 
Agency,  New  York,  effective  Jan.  1  to 
handle  its  advertising  campaign. 

J.  A.  HAUGH  MFG.  Co.,  Toronto  (work 
clothes),  has  started  Saturday  morning 
hill-billy  musical  program  on  CFRB 
Toronto.  Agency  is  William  R.  Orr  & 
Co.,  Toronto. 

LYON  VAN  &  STORAGE  Co.,  Los  An- 
geles (moving,  storage),  adding  to  heavy 
West  Coast  schedule  Nov.  19  starts 
weekly  quarter-hour  participation  in 
"Meet  the  Missus"  on  10  CBS  western 
stations.  Contract  for  52  weeks  placed 
through  BBDO  Los  Angeles. 

PAN-PACIFIC        AUDITORIUM,  Los 

Angeles,  to  promote  opening  of  Pacific 
Coast  Ice  Hockey  League  games  on 
Nov.  10,  in  a  seven-day  campaign 
used  a  total  of  377  transcribed  an- 
nouncements on  ten  Los  Angeles  area 
stations.  Spot  radio  will  continue  to  be 
used  during  season  ending  in  late 
March.  Agency  is  Smith,  Bull  &  Mc- 
Creery  Adv.,  Hollywood. 

WESTERN  AUTO  SUPPLY  Co.,  Los  An- 
geles, augmenting  five-weekly  local  cut- 


COPIED  from  store  trademark,  "Oscar" 
statuette  award  is  presented  by  Max 
Frankenberger  (1),  president  of  Frank- 
enberger's,  men's  and  boys'  store,  to 
Howard  L.  Chernoff,  general  manager. 
West  Virginia  Network.  Award  is  inscrib- 
ed "For  Outstanding  Service"  and  was 
presented  to  WCHS  Charleston,  W.  Va.. 
network  key  outlet,  for  its  service  in 
carrying  Frankenberger  quarter-hour 
program  of  sports  resumes  six  days 
weekly  during  the  past  eight  years. 


in  of  MBS  "Cecil  Brown— News",  on 
KHJ  Hollywood,  on  Oct.  27  started 
sponsoring  "Saturday  A.M."  news  by 
Bob  Forward  on  that  station.  Firm  in 
addition  sponsors  two  quarter-hour 
newscasts  daily  on  KSRO  Santa  Rosa, 
Cal.  Contracts  are  for  52  weeks.  Agency 
is  Arthur  W.  Stowe  Adv.,  Los  Angeles. 
CAPITOL  WINES,  Los  Angeles  (wines), 
Nov.  1  started  using  six  participating 
spots  nightly  in  "Stardust  Melodies", 
midnight  to  dawn  program,  on  KFAC 
Los  Angeles.  Contract  is  for  52  weeks. 
Adolphe  Wenland  Adv.,  Los  Angeles, 
has  account. 

EMMET  OF  CALIFORNIA,  Los  Angeles 
(leather  goods),  has  appointed  Brisacher, 
Van  Norden  &  Staff,  Los  Angeles,  to 
handle  advertising. 

VERNON  CANNING  Co.,  Los  Angeles, 
has  appointed  Brisacher,  Van  Norden  & 
Staff,  Los  Angeles,  to  handle  advertis- 
ing for  Newmark  Fine  Meat  Products. 
Formerly  servicing  armed  forces,  limit- 
ed amount  of  products  has  now  been 
released  for  civilian  consumption. 
SANTA  FE  VINTAGE  Co.,  Los  Angeles 
(wines),  has  appointed  Brjsacher,  Van 
Norden  &  Staff,  Los  Angeles  to  handle 
advertising. 

TURCO  PRODUCTS  Co.,  Los  Angeles 
(cleaner),  adding  to  West  Coast  sched- 
ule on  Nov.  12  starts  five-weekly  par- 
ticipation in  Molly  Morse  program  on 
KGB  San  Diego,  Cal.,  for  13  weeks. 
Firm  also  uses  daily  participation  in 
combined  "Sunrise  Salute"  and  "House- 
wives Protective  League"  on  KNX 
Hollywood,  with  five  per  week  in  Emily 
Barton  program  on  KFRC  San  Fran- 
cisco. Brisacher,  Van  Norden  &  Staff 
Los  Angeles,  has  account. 
AMERICAN-MARIETTA  Co.,  Chicago 
(Valdura  paint),  has  placed  its  account 
with  M.  Glen  Miller  Adv.,  Chicago.  Ra- 
dio will  be  used. 

MANHATTAN  SHIRT  Co.,  New  York, 
has  named  Kenyon  &  Eckhardt,  New 
York,  to  handle  advertising  in  which 
radio  is  considered. 
BENRUS  WATCH  Co.,  New  York, 
Nov.  6  started  four  weekly  time  signals 
on  WCBW  New  York,  CBS  video  outlet, 
televising  Benrus  watches  at  end  of 
WCBW  schedule  Tuesday  and  Friday 
nights  and  before  and  after  fight  tele- 
casts Wednesday.  Agency  is  Young  & 
Rubieam,  New  York. 


Page  76    •    November  12,  1945 


ROADCASTING    •    Broadcast  Advertising 


1 

Here's  the  proof:  A  typical  pro- 
duction line  frequency  pattern  is  reproduced 
above.  Lay  a  straight  edge  on  the  reference 
bands  at  the  inside  and  outside  of  the  record. 
Note  how  closely  all  intermediate  frequencies 
—  shown  in  increments  of  500  cycles  from 
1,000  to  10,000  at  the  outside  -  actually  hold 
a  flat  tolerance  close  to  ±  ldb.  Note,  too,  that 
a  large  percentage  of  the  intermediate  fre- 
quencies hold  this  tolerance  to  8,500  cyles 
and  beyond. 

This  is  actual  performance,  mind  you.  Yet 
Fairchild  cutterhead  specifications  —  superb 


as  they  are  —  only  promise  a  flat  within  ± 
2db  to  8,000  cycles. 

This  cutterhead  test  is  typical  of  the  superb 
overall  performance  of  the  Fairchild  Portable 
Recording  System:  Precision  control  of  the 
33.3  rpm  and  78  rpm  turntable  speeds  elimi- 
nates all  "WOW".  Evenness  of  speed  is  ob- 
tained by  a  carefully  calculated  loading  of  the 
drive  mechanism  to  keep  the  motor  pulling 
constantly;  by  careful  alignment  of  all  drive 
parts  that  might  cause  intermittent  grab  and 
release;  by  carefully  maintained  machine  tol- 
erances in  all  moving  parts.  And  unlimited 


frequency  selection  —  from  4,000  to  10,000 
cycles  with  an  available  boost  of  0  to  20  db  — 
compensates  for  brilliance-loss  at  the  slower 
333  rpm  speed  and  for  response-deficiencies 
of  disc  material,  line  or  speaker  by  electron- 
ically boosting  the  higher  frequencies  from 
4,000  on  up  to  10,000  cycles.  Likewise,  the 
bass  from  20  to  100  cycles  can  be  boosted  for 
comparable  reasons,  with  no  effect  on  highs. 

For  further  Fairchild  Portable  Recorder 
information  address:  New  York  Office:  415  - 
10th  Avenue,  New  York  18;  Plant:  88-06 
Van  Wyck  Boulevard,  Jamaica  1,  N.  Y. 


CAMERA 

AND    INSTRUMENT  CORPORATION 


SOUND 
EQUIPM 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  77 


Allied  Arts  [ft 


. . .  the  flute  that  isn't 
a  flute 

Authorities  are  hesitant  to  say  at 
what  length  and  pitch  a  flute  is  no 
longer  a  flute  but  becomes  a  piccolo. 
"Usually  the  term  piccolo  is  used  to 
describe  an  instrument  half  the 
length  of  the  normal  flute  and 
pitched  an  octave  higher.  Most  pic- 
colos have  a  conical  bore  and  do  not 
use  foot  keys,  although  a  few  use 
the  cylindrical  bore  of  the  flute,  and 
some  even  use  the  foot  keys  of  the 
flute. 

Exit  the  fife,  enter  the 

piccolo 

The  military  fife  of  the  Middle  Ages 
was  the  direct  ancestor  of  the  pic- 
colo, although  true  fifes  were  used 
for  many  years  after  the  introduc- 
tion of  the  piccolo.  Exactly  when  the 
piccolo  as  such  came  into  being  is  not 
clear,  but  the  instrument  was  never 
widely  used  until  the  British  Army 
replaced  the  fife  with  the  piccolo 
about  90  years  ago.  Since  then,  the 
piccolo  has  become  an  accepted 
member  of  the  orchestra. 

Gales  of  laughter  and 

gales  of  wind 

Modern  composers  have  used  the 
piccolo  widely  to  produce  the  effect 
of  wind  storms  or  hilarious  laughter. 
No  matter  how  you  look  at  it,  it's  a 
"wind"  instrument. 


With  a  range  of  just  over  500  to 
10,000  c.p.s.,  the  piccolo,  next  to  the 
violin,  is  considered  the  most  acute 
of  the  orchestral  instruments.  Its 
clarity  is  captured  best  by: 

VERTICAL  CUT  RECORDINGS! 


Would  you  like  reprints  of  this  se- 
ries of  advertisements  ?  25  of  these 
columns,  each  dealing  with  a  differ- 
ent musical  instrument,  have  been 
published  in  booklet  form.  Free  cop- 
ies may  be  obtained  by  writing  to: 

Electrical  Research  Products 
Division 

Western  EtotncCompany 

233  BROADWAY.  NEW  YORK  7.  N.  Y. 


Page  78    •    November  12,  1945 


WEST  M.  WILLCOX,  for  almost  10 
years  assistant  general  manager  of 
WHOM  New  York,  has  resigned  to 
become  program  director  of  the  newly 
organized  National  Wired  Music  Corp. 
of  New  York.  He  will  supervise  all  wired 
programs  emanating  from  NWMC  stu- 
dios, located  at  31  West  47th  St.,  New 
York. 

L.  ROBERT  EVANS,  former  manager  of 
international  division  of  Utah  Radio 
Products  Co.,  Chicago,  has  been  named 
Philco-Internatlonal  Corp.  regional 
manager    for    Brazil.    With  President 

dempster  Mcintosh  he  win  visit 

South  American  countries.  He  will 
headquarter  in  Rio  de  Janeiro. 
S.  RICHARD  STERN,  public  relations 
counselor,  has  resumed  direction  of  his 
public  relations  counsel  organization  in 
New  York  after  service  for  three  years 
In  the  Information  and  Education  Di- 
vision of  the  Army. 

EDWARD  L.  BERNAYS,  head  of  New 
York  public  relations  counsel  firm 
bearing  his  name,  is  to  address  the 
Washington  (D.  C.)  Ad  Club  on  No- 
vember 13. 

WILLIAM  SCHRADER  has  been  ap- 
pointed head  of  the  order  service  de- 
partment of  the  Columbia  Recording 
Corp.'s  new  plant  at  Kings  Mills,  O., 
where  he  will  have  charge  of  record  dis- 
tribution to  all  Columbia  distributors 
served  by  the  Kings  Mills  factory. 
GEORGE  P.  LUDLUM,  formerly  chief 
of  the  OWI  radio  bureau,  has  been  ap- 
pointed radio  director  of  The  Advertis- 
ing Council,  where  he  will  continue  in 
charge  of  the  radio  allocation  plans 
formerly  administered  by  OWI  but  re- 
cently taken  over  by  the  council.  A 


prewar  radio  writer  and  producer  and 
partner  in  the  firm  of  Chase  &  Lud- 
lum  following  six  years  with  NBC,  Mr. 
Ludlum  served  with  OWI  from  Feb- 
ruary 1943  until  the  liquidation  of  the 
agency.  He  was  successively  chief  of 
special  assignments,  head  of  the  New 
York  office  and  head  of  the  bureau. 

CHARLES  G.  ROBERTS,  manager  of 
electronics  division  of  International 
General  Electric  Co.,  has  been  promoted 
to  manager  of  merchandise  sales.  R.  P. 
DAVIDSON  is  now  acting  manager  of 
electronics  division. 

PAUL  F.  VAN  DUSEN,  purchasing  agent 
of  Hoffman  Radio  Corp.,  Los  Angeles 
(radio  set  and  equipment  mfgr.),  has 
been  shifted  to  sales  engineering  divi- 
sion. JOHN  FILL,  formerly  an  11th  dis- 
trict civilian  Navy  inspector,  has  been 
added  to  staff. 

MAXINE  KEITH,  former  radio  and  tele- 
vision director  for  Caples  Co.,  New 
York,  is  opening  radio  consultant  office 
at  234  45th  St.,  New  York. 

ASSOCIATED  Music  Publishers  has  ex- 
tended for  additional  periods  its  music 
licensing  agreements  with  following  sta- 
tions: KCMO  KFNF  KGA  KNOW  KRIS 
KWAL  KXYZ  WAAF  WACO  WARM 
WATL  WBRC  WESX  WGRC  WHB 
WHBB  WHK  WHKC  WHTD  WJBY 
WAGA  WOMI  WORL  WOV  WPEN.  A  new 
agreement  has  been  completed  with 
KCOK  Tulare,  Cal. 

ALFRED  STANDORD,  former  partner 
in  Compton  Adv.  now  on  terminal 
leave  as  Navy  commander,  Dec.  1  joins 
Bureau  of  Advertising,  American  News- 
paper Publishers  Assn.,  as  sales  direc- 
tor. IRVIN  TAUBKIN,  formerly  of  New 


York  Times,  has  been  named  promotion 
manager  and  WILLIAM  G.  BELL' is  re- 
search manager. 

STANDARD  RADIO  Co.,  Chicago,  tran- 
scription producer,  Is  offering  a  library 
of  153  specially  composed  mood  themes 
for  all  types  of  programming. 
INTERNATIONAL  News  Service  has 
started  monthly  "The  Newscaster", 
published,  according  to  its  title  page, 
"In  the  interest  of  radio  men  handling 
the  news".  First  issue  features  story 
quoting  network  news  chiefs  on  post- 
war news  broadcasting  in  addition  to 
news  stories  and  items  about  radio 
newsroom  activities  and  people. 
ROCCO  PADULO  Jr.,  for  five  years  chief 
photographer  of  CBS  in  New  York  and 
more  recently  with  Chicago  Herald- 
American,  has  opened  a  news  and  pub- 
licity photographic  studio,  Chicago 
Photographers,  in  Clark  Bldg.,  Chicago, 
in  association  with  GEORGE  EMME, 
former  assistant  city  editor  in  charge 
of  photographers  for  Herald-American. 
RODNEY  YOUNG  Co.,  Cincinnati,  has 
been  appointed  wholesale  distributor  in 
greater  Cincinnati  area  for  products  of 
Howard  Radio  Co.,  Chicago. 
HOWARD  HOROWITZ,  former  adver- 
tising manager  of  Shure  Bros.,  Chicago 
(microphones),  has  returned  to  that 
position,  after  release  from  the  Army. 
WILLIAM  G.  WILKINS,  formerly  with 
Lybrand,  Ross  Bros.  &  Montgomery, 
auditors  for  CBS  and  its  subsidiary, 
Columbia  Recording  Corp.,  has  been 
appointed  treasurer  of  CRC  effective 
Nov.  15.  He  succeeds  FRANK  K.  WHITE, 
CBS  vice-president  and  treasurer,  who 
has  served  as  CRC  treasurer  for  an 
interim  period.  Mr.  White  continues  as 
a  CRC  vice-president. 
ARTHUR  MILLER  is  leaving  the  CBS 
press  information  department  to  open 
his  own  publicity  office  in  the  RKO 
Bldg.,  New  York,  on  Nov,  19. 

Gerl  Sees  West  Coast 
as  Radio  Industry  Center 

WITH  expansion  plans  in  mind, 
radio  set  and  equipment  manufac- 
turers are  eyeing  the  West  Coast 
as  the  "future  radio  manufactur- 
ing center  of  America",  Joseph 
Gerl,  president  of  Sonora  Radio 
&  Television  Corp.,  Chicago,  told 
representatives  of  the  southern 
California  radio  manufacturing  in- 
dustry at  a  luncheon  in  Los  An- 
geles during  early  November. 

Mr.  Gerl  said  that  the  future 
should  see  television  broadcasting 
by  1000  stations  instead  of  the 
present  nine;  that  home  entertain- 
ment will  be  from  wire  recordings 
instead  of  discs  and  they  will  play 
continuously  for  90  minutes;  pro- 
duction of  new  and  better  radio 
receivers  will  replace  20,000,000 
old  ones.  Even  at  peak  production, 
it  will  take  three  years  to  meet 
needs,  he  said. 


IN  CANADA'S 
THIRD  MARKET 

1000  WATTS 

]  G0INC  TO  5000 

I  REPRESENTED  BY 

V        WEED  and  Co. 


. . .  and  another  reason  why 


ONLY  WTAG  CAN  BOAST  OF  THIS  RECORD 

Well  earned  recognition  places  WTAG  squarely  in 
the  limelight  of  program  production  among  the 
country's  leading  stations.  In  1945  alone,  WTAG 
received  four  awards  for  meritorious  service  —  the 
Variety  award  for  "Helping  to  make  one  world  — 
Blueprint  for  Future",  The  Peabody  Award  for 
"Outstanding  contribution  to  the  welfare  of  the 
community  it  serves",  The  DuPont  Award  for 
"Outstanding  public  service  in  encouraging,  pro- 
moting and  developing  American  ideals  of  freedom 
and  for  loyal,  devoted  service  to  the  nation  and 
to  the  community",  and  Billboard's  selection  of 
WTAG  for  first  place  in  Single  Campaign  Promotion. 
A  record  indeed,  not  only  among  stations  in  Central 
New  England,  but  in  all  broadcasting  history. 


PAUL   H.    RAYMER    CO.  NaM 


Rep, 


WTAG 


WORCESTER 

OWNED    AND    OPERATED  .  BY    THE    WORCESTER  TELEGRAM-GAZETTE 


BROADCASTING    •    Broadcast  Advertising 


THIS  SEA-GULL  LIVES  ON  THE  GROUND 


This  is  a  "flight  trainer"—  an  electronically  operated  replica 
of  the  PBM-3  flying  boat.  It  was  conceived  by  the  Bureau 
of  Aeronautics  and  developed  by  Bell  Telephone  Labora- 
tories to  train  Navy  bomber  crews  on  the  ground. 

The  new  crew  climb  a  few  steps  to  get  in  and  from  then 
on  it  is  like  being  in  a  big  plane  at  night.  Controls  tug 
against  the  pilot's  grasp  and  "engines"  roar  in  response 
to  the  throttle.  From  his  desk,  the  instructor  creates  every 
situation  of  real  flight  —  even  to  iced-up  wings,  conked-out 
engines  and  sudden  air-pockets.  The  novice  pilot  and  his 
crew  get  the  feel  of  danger  without  the  hazard. 


BELL  TELE 


Exploring  and  inventing,  devising  and 


Once  the  control  dials  are  set,  the  various  effects  are 
automatically  organized  and  set  in  motion  by  concealed 
machinery  which  includes  200  vacuum  tubes,  60  motors, 
loudspeakers  and  hundreds  of  associated  parts.  Twenty 
Laboratories  engineers  worked  more  than  a  year  develop- 
ing the  project.  Drawings  covered  an  area  equal  to  15,000 
square  feet. 

This  is  only  one  of  the  1200  projects  in  which  our  experi- 
ence was  of  assistance  to  the  Armed  Forces.  What  we 
learned  in  devising  electronic  circuits  to  train  fliers  will 
now  help  build  better  telephones. 

HONE  LABORATORIES 

perfecting  for  continued  economies  and  improvements  in  telephone  service. 


EACH  day  a  newly  married  couple,  a 
golden  wedding  anniversary  couple 
and  a  young  couple  about  to  be 
married  will  be  interviewed  and  pre- 
sented with  gifts  on  a  new  show,  "Bride 
and  Groom",  starting  Dec.  3  Monday 
through  Friday  4:15-45  p.m.  (EST)  on 
American.  Engaged  couple,  after  being 
introduced  at  beginning  of  broadcast, 
will  be  presented  with  two  diamond 
rings  for  a  double-ring  ceremony  in 
church  or  rectory  of  their  choice.  After 
ceremony,  couple  return  to  studio  for 
another  interview  as  man  and  wife. 
Tickets  to  broadcast  will  be  issued  as 
wedding  invitations. 

Sports  Reporting 
UP-TO-THE  minute  coverage  of  Wash- 
ington scholastic  sporting  events  is 
presented  by  Sportscaster  Tony  Wake- 
man  on  WWDC  Washington  through 
telephone  reports  made  during  games 
by  school  reporters.  The  high  and  prep 
school  representatives  give  data  twice 
during  each  game. 

New  on  Associated 
NEW  PROGRAMS  started  by  Associated 
Broadcasting  Corp.  include  coverage  of 
races  from  Bay  Medow,  Cal.,  in  Satur- 


day 7:15-7:30  p.m.  period,  "Teen  Time" 
Thursday  evening  series  and  new  after- 
noon participation  program.  Thursday 
evening  program,  heard  on  full  network 
8:45-9  p.m.  (EST)  and  originating  from 
WTMV  East  St.  Louis,  HI.,  features 
round  table  discussions  by  teen-agers 
and  has  been  a  regular  WTMV  broad- 
cast for  three  years.  Participation  pro- 
gram, aired  Monday  through  Friday 
4:30-5  p.m.,  presents  Ray  Wade  and 
His  Rhythm  Riders,  talent  unit. 

Two  Teen  Shows 
CHML  Hamilton  now  airs  two  weekly 
teen  age  shows.  During  Thursday  eve- 
ning "Teens  About  Town",  entire  sta- 
tion  from   receptionist  to  production 


. . .  a  Welcome  Guest 
irt  Dayton  and  Miami 
Valley  Homes 

•  Let  WHIO,  favorite  local 
station  of  the  prosperous 
Dayton  and  Miami  Valley  market,  introduce 
your  company,  your  products  and  services  to 
its  loyal  friends,  the  WHIO  listening  audience. 

Tell  your  news  about  you  through  the  local 
radio  station  with  most  regular  listeners  for 
your  sales  message. 

NEWS:  UP,  INS,  PA  plus  CBS'  BEST 
5000  WATTS 


BASIC  CBS 

G.  P.  Hollingbery  Co. 
Repreten  tatlvet 

Harry    E.  Cummings 
Southeastern 
Representative 


DAYTON,  OHIO 


and  engineering  is  turned  over  to  high 
school  group.  This  program  features 
teen-age  chatter,  news  of  the  high 
schools,  sports,  quiz  and  selections  of 
top  tunes  of  the  week.  The  Saturday 
"Four  O'clock  Jump"  is  musical  series, 
with  top  dance  tunes  and  bands  of  the 
week. 

WIBC  Forum 
TUESDAY  evening  forum  now  heard 
on  WLBC  Indianapolis,  "Speak  TJp,  In- 
diana", presents  roundtable  discussion 
of  current  topics  by  representatives  of 
specific  fields  and  public  office.  Aired 
in  7-7:30  p.m.  spot,  program  to  date 
has  considered  "Juvenile  Delinquency", 
"Is  There  Any  Real  Difference  Between 
Republicans  and  Democrats",  and  "Is 
Indianapolis  as  Progressive  as  It  Should 
Be". 

Dramatized  News 
NEW  SUSTAINING  program,  "You  and 
the  News",  dramatized  account  of  lead- 
ing news  stories  of  the  week,  starts  on 
Mutual  Nov.  15  in  Thursday  10-10:30 
p.m.  period.  Program  is  produced  in  co- 
operation with  editors  of  Newsweek 
magazine  and  is  based  on  magazine's 
editorial  theme,  "A  well  informed  pub- 
lic is  America's  greatest  security." 

Operas  on  FM 
WPEN-FM  Philadelphia  now  broadcasts 
the  operas  of  the  Philadelphia  LaScala 
Opera  Company  from  the  Academy  of 
Music  in  Philadelphia.  Started  Nov.  1 
and  continuing  through  April  24,  1946, 
the  Evening  Bulletin's  FM  station  will 
carry  the  highlights  of  the  13  per- 
formances for  the  1945-46  season. 

Show  World 
LAURA  LEE,  movie  critic  for  the  Phila- 
delphia Evening  Bulletin,  has  started 
a  new  series  of  broadcasts  for  WPEN 
Philadelphia,  an  over-all  picture  of  the 
entertainment  world  in  Pniladelphia  as 
well  as  the  theater  capitol,  New  York, 
and  the  movie  headquarters,  Hollywood. 
Visiting  artists  are  interviewed. 

Mayor  Quiz 
PROBLEMS  of  the  city  of  Toronto  are 
aired  on  a  new  half-hour  Sunday  eve- 
ning program  on  CKEY  Toronto  called 
"Meet  The  Mayor".  Listeners  submit 
questions  for  selection.  Questioner  ap- 
pears on  the  program  personally  to 
query  mayor  and  other  members  of  city 
council. 

Religious  Series 
NEW  RELIGIOUS  daily  broadcast  is 
being  used  on  CFRB  Toronto,  spon- 
sored by  all  churches  through  the  On- 
tario Religious  Education  Council.  The 
five-minute  early  afternoon  program, 
"Victorious  Living",  is  aired  Monday 
through  Friday. 

Old  Songs 
NEW  MUTUAL  sustaining  program, 
"Remember",  featuring  transcribed 
songs  by  veteran  radio  artists,  starts  on 
Mutual  Nov.  12,  Monday  through  Fri- 
day. 

Catholic  Series 


ing  Monday  series  titled  "Catholic  Life 
in  Connecticut",  produced  by  the  locaL 
council  of  the  Knights  of  Columbus^ 
and  featuring  a  60-voice  glee  club  and 
prominent  Catholics  as  speakers. 
Knights  of  Columbus  was  founded  in 
New  Haven  in  1882. 

School  Activities 
TWICE-WEEKLY  quarter-hour  pro- 
gram, "Leaders  of  Tomorrow",  has  been 
started  by  KALL  Salt  Lake  City  in  co- 
operation with  local  school  system.  In 
order  to  present  news  of  school  activi- 
ties, KALL  records  events  from  class- 
rooms, gymnasiums  and  auditoriums 
via  new  G-E  wire  recorder  and  airs  them 
on  program. 

Story  of  North 
STORY  of  Canada's  northland  is  being 
dramatized  in  new  weekly  series  "White 
Empire"  on  the  CBC  Trans-Canada  net- 
work. Series  portrays  panorama  of  the 
adventurous  spirits  who  are  crowded 
into  the  story  of  Canada's  "frozen 
north",  from  the  explorers  of  Queen 
Elizabeth's  time  to  present  day  bush 
fliers. 

Veteran  Welcome 
INTERVIEWS  with  discharged  service- 
men is  highlight  of  "Welcome  Home" 
Party",  Thursday  evening  program  aired 
7:30-8  p.m.  by  WBAB  Atlantic  City, 
N.  J.  Suggestions  as  to  how  community 
can  better  serve  needs  of  the  veteran 
are  offered  by  guests. 

Teen  Quiz 
PARTICIPATION  half-hour  program 
started  by  WCAU  Philadelphia  for 
feminine  teen  agers  is  titled  "Teen  Age 
Party"  and  is  heard  Saturday  morning. 
Local  fashion  store  supplies  prizes  for 
contest  awards. 

Vet  Problems 
PROBLEMS  OF  WAR  VETERANS  are 
aired  and  discussed  weekly  by  veteran 
Canadian  newspaperman  and  radio 
commentator  Gregory  Clark  on  CBC 
Trans-Canada  network. 

School  Forums 
SECOND  annual  series  of  "Junior  Town 
Meetings"  has  been  started  by  WOWO 
Ft.  Wayne,  Ind.  Programs  are  recorded 
in  school  assembly  periods  and  broad- 
cast following  day. 


Lauds  Women's  Programs 

"WOMEN'S  programs  can  sell — 
and  be  sold,"  writes  Linnea  Nelson, 
head  timebuyer  of  J.  Walter  Thomp- 
son Co.,  New  York,  in  the  October 
issue  of  The  Beam,  quarterly  pub- 
lication of  the  NAB  Association  of 
Women  Directors.  She  pointed  out 
that  the  "success  and  popularity" 
of  women's  programs  depend  as 
much  on  the  personality  of  the  con- 
ductor as  on  the  material  used, 
which  is  why  many  advertisers  per- 
mit women  program  directors  to  re- 
write the  commercial  copy. 


FILM  SHORT  featuring  radio  an- 
nouncers known  by  their  voices  alone 
has  been  slated  for  production  by  Ralph 
Staub  under  title  "Behind  the  Mike". 
Included  are  Don  Wilson,  Harlow  Wil- 
cox, Harry  Von  Zell,  Ken  and  Wen  Niles, 
Ford  Bond,  Howard  Claney,  Ken  Car- 
penter, Jimmy  Wallington,  Ben  Grauer. 


5000  WATTS 


WQRLDSnnEWDRABLFD ATTLE  ■ 
IDER   IYIaRKET   [J  ETTEr|*| 


ROUNDS 
UARANTEE 


Page  80    •    November  12,  1945 


ROADCASTING    •    Broadcast  Advertising 


m 


CLAIM  STAKING 

Hallicrafters  and  Very  High  Frequency 


HALLICRAFTERS  NEW  $600,000  HOME  NOW  UNDER 
CONSTRUCTION. 


Based  on  the  facts  in  the  case,  Hallicrafters  can  stake  out  a 
very  strong  claim  to  leadership  in  the  very  high  frequency 
field.  The  facts  include  such  things  as  the  Model  S-37,  FM- 
AM  receiver  for  very  high  frequency  work.  The  Model  S-37 
operates  from  130  to  210  Mc— the  highest  frequency  range 
of  any  general  coverage  commercial  type  receiver. 

Hallicrafters  further  supports  its  claim  to  domination  in 
the  high  frequency  field  with  the  Model  S-36A,  FM-AM- 
CW  receiver.  The  36A  operates  from  27.8  to  143  Mc,  covers 
both  old  and  new  FM  bands  and  is  the  only  commercially 
built  receiver  covering  this  range. 

Further  developments  in  this  direction  can  soon  be  revealed — 
adding  further  support  to  Hallicrafters  claim  to  continued  supremacy 
in  the  high  frequency  field. 


hallicrafters  radio 


THE  HALLICRAFTERS  CO.,  MANUFACTURERS  OF  RADIO 
AND  ELECTRONIC  EQUIPMENT  •  CHICAGO  16,  U.  S.  A. 


COPVRJGHT   1945  THE  HALLICRAFTERS  CO. 


1AOCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  81 


LIFE  membership  cards  in  Howard  L. 
ChernoS's  "I've  Got  Your  Number" 
Club  are  being  distributed  to  time- 
buyers  across  the  country  by  the  gen- 
eral manager  of  the  West  Virginia  Net- 
work, regional  chain.  Each  member  is 
given  an  individual  number  and  at  any 
time — "the  next  hour,  the  next  day,  the 
next  year  or  twenty-five  years  from 
now" — may  ask  Mr.  Chernoff  for  that 
number.  If  it  is  not  remembered  mem- 
ber will  receive  a  $5  bill.  Card  continues 
to  state  "Meanwhile,  all  I  want  you  to 
do  is  remember  The  West  Virginia  Net- 
work when  you  think  of  radio  in  West 
Virginia." 

WPAT  Posters 
POSTERS  for  store,  window  and  plant 
display  were  distributed  last  week  by 
WPAT  Paterson  to  advertisers  with  pro- 
grams on  station.  Posters  show  a  WPAT 
stand  microphone  and  feature  infor- 
mation about  programs  sponsored  by 
advertisers. 

Name  Contest 
LARUS  &  BRO.  Co.,  Richmond,  is  of- 
fering $10,000  in  cash  prizes  on  the  Guy 


Lombardo  "Musical  Autographs"  show 
on  American  for  naming  a  song.  Run- 
ning Nov.  6  to  Dec.  18,  contest  features 
song  written  by  Carmen  Lombardo  to 
be  named  by  listeners.  First  prize  is 
$5,000,  second  prize  $1,000  and  40  prizes 
of  $100  each.  Agency  is  Warwick  &  Leg- 
ler,  New  York. 

Dr.  Lyons  Contest 
TWENTY-FIVE  words  or  less,  complet- 
ing the  sentence  "I  like  Dr.  Lyons  tooth 
powder  because  ..."  will  win  a  Bendix 
washing  machine  for  each  of  100  letter 
writers  in  a  contest  conducted  in  con- 


Another  WHAM  service  to  the  140,518  farmers  of 
this  rich  Western  New  York  farmland 

6:30  to  6:55 

Every  morning  except  Sunday 
with 

TOM  MURRAY 

WHAM  Farm  Director 

and 

MAX  RANEY 

Tom  Murray  interviews  County  Agent  and  a  pn(|  his  Hi-Boys 

successful  area  farmer.  mm 

MUSIC  .  .  .  ENTERTAINMENT  .  .  .  NEWS  FOR 
FARMERS  DIRECTLY  FROM  THE  FARM  FRONT 
.  .  .  FRIENDLY  CHATS  WITH  AND  BY 
SUCCESSFUL  FARMERS 

Another  one  of  the  programs  that  build  WHAM's 
listening  audience  . . .  that  help  make 

..»h  New  YaJ.  . 


^em  New  York  So/t 

\*  Affiliated  W/< 


with  the 

NATIONAL  BROADCASTING  CO. 


50,000  Watts  . . .  Clear  Channel  .  .  .  1180  on  the  Dial 

Rochester,  N.Y. 

Nat.  Representative,  George  P.  Hollingbery  Co. 


"7Ae  StAomLeAq  GaAlio*  Station." 


junction  with  CBS  "Second  Husband". 
Daytime  serial  is  sponsored  by  R.  L. 
Watkins  Co.,  New  York.  Program  is 
placed  through  Dancer-Fitzgerald-Sam- 
ple, Chicago. 

Knoxville  Parade 
PARADE  of  horse-drawn  farm  wagons 
and  old-time  buggies,  witnessed  by  re- 
ported 50,000  citizens  of  Knoxville, 
Tenn.  welcomed  return  of  Archie 
"Grandpappy"  Campbell  and  Homer 
Harris  to  WNOX  Knoxville.  Campbell, 
released  from  armed  forces  after  three 
years  service,  is  featured  on  six-weekly 
"Midday  Merry-Go-Round",  hour  and  a 
half  hillbilly  program.  Harris  is  WNOX 
personality  performer. 

Radio  Heat 
COMPLETE  DESCRIPTION  of  radio 
heat  and  its  application  to  moulding 
plastics,  fighting  fires,  producing  tele- 
phone and  television  equipment,  driv- 
ing gas  from  electron  tubes,  etc.,  are 
contained  in  booklet  "Radio  Heat, 
What  It  Is,  Tow  It  Works,  What  It  Can 
Do",  issued  by  RCA. 

Exhibit  Broadcasts 
CORDELE,    Ga.,    independent  outlet, 
WMJM,  during  week  of  local  Tri-County 
Fair  broadcast  total  of  41  remote  broad- 
casts from  its  exhibit  at  the  fair. 

WPEN  Folder 

WPEN  Philadelphia  has  issued  folder 
giving  market  data  for  the  station's 
daytime  and  nighttime  coverage.  Maps 
are  included. 

Radio  Sales  Folder 
FOLDER  announcing  opening  of  Radio 
Sales  offices  in  Atlantic  City  has  been 
prepared  by  the  spot  broadcasting  divi- 
sion of  CBS. 

Campaign 

KSD  St.  Louis  currently  is  using  275 
taxi  cards  and  300  street  car  dash  cards 
as  supplemental  outdoor  advertising. 


Promotion  Personnel 
BILL  MALONE,  promotion  manager  of 
KOIL  Omaha,  and  KFOR  Lincoln,  is 
father  of  a  boy.  He  also  has  been  ap- 
pointed radio  coordinator  of  Victory 
Loan  Drive  in  Nebraska. 
GORDON  R.  CLOSWAL,  nearly  five 
years  in  AAF  and  released  as  captain, 
is  new  promotion  manager  of  KWNO 
Winona,  Minn.  He  served  for  22  months 
in  England. 

HAROLD  A.  SMITH,  discharged  from 
Navy  as  chief  specialist's  mate,  has 
been  named  assistant  to  EMMONS 
CARLSON,  advertising-sales  promotion 
manager  of  NBC  central  division,  Chi- 
cago. He  succeeds  DONALD  MCDON- 
ALD, who  resigned  Oct.  1  because  of 
poor  health. 

JOHN  NORTON,  manager  of  the  sta- 
tion relations  department  at  American. 


TO  ANNOUNCE  opening  of  WD  AD  In- 
diana, Pa.,  to  shoppers,  station  arranged : 
this  window  display  in  downtown  store. 
Display  shows  how  sound  travels  from 
mike  through  control  room  to  trans- 
mitter and  via  the  air  to  home  of  Mr. 
and  Mrs.  Indiana.  Background  with 
simulated  radio  dial  contains  photos  of 
Mutual  personalities  to  be  heard  on  new 
Indiana  Broadcast  Inc.  station. 


USE  OF  SPUN  GLASS  is  further  in- 
creased in  this  promotion  display  adap- 
tion by  WOV  New  York.  Colorful 
clouds  are  simulated  by  the  glass 
threads.  Transmitters  on  mural 
background  has  paper  mache  radio 
waves  zig-zagging  from  radiators. 
Brightly  dressed  figure  in  foreground, 
here  representing  Rosalie  Allen,  hill- 
billy disc  jockey,  is  changed  monthly. 


and  ARCHIE  GRINALDS,  of  the  depart- 
ment, left  New  York  last  week  to  at- 
tend station  district  meetings  in  south- 
eastern and  southwestern  parts  of  the 
country. 

THOMAS  R.  ROONEY,  former  lieuten- 
ant in  the  Marine  Corps,  rejoined  CBS 
last  week  as  director  of  sales  promotion 
at  WBBM  Chicago. 

JOSEPH  CREAMER,  promotion  and  re- 
search director  of  WOR  New  York 
and  WILLIAM  B.  HOFFMAN,  member 
of  sound  effects  department  at  WOR 
are  co-authors  of  a  book,  "Radio  Sound 


HOILISTER  WCRYSTAl  CO. 


Page  82    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising  j 


Effects",  to  be  published  by  Ziff-Davis 
Pub.  Co.,  New  York,  Nov.  15.  Book  is 
.♦primer  of    radio    sound   effects  tech- 
nique. 

ROLF  WARNER,  on  military  leave  from 
WBBM  Chicago,  has  returned  to  his 
post  as  sales  service  mp.nager'.  He 
served  as  a  lieutenant  in  the  AAP. 

MARY  FRANCES  MILLER,  assistant  to 
MAURICE  MITCHELL,  director  of  press 
information  at  WTOP  Washington,  has 
resigned. 

D.  R.  P.  COATS,  public  relations  direc- 
tor of  CKY  Winnipeg,  has  returned  to 
the  station  after  being  on  loan  to  the  1 
Canadian  YMCA  in  western  Europe, 
where  he  went  following  his  discharge 
from  the  RCAP. 

HARRY  H.  BARNHART  Jr.,  formerly 
with  J.  M.  Mathes  Inc.  and  Lennen  & 
Mitchell,  has  joined  the  CBS  advertis- 
ing and  sales  promotion  department  to 
handle  promotion  for  CBS  television. 

BRUCE  DENNIS,  on  terminal  leave 
from  Navy  as  lieutenant  commander 
and  former  publicity  director  and  head 
of  special  events  for  WGN  Chicago,  is 
to  rejoin  station  Dec.  3.  He  has  been  in 
service  40  months,  10  as  executive  of- 
ficer for  radio  section  of  Adm.  Nimltz 
fleet  staff. 


Olympic  Display 

AT  A  LUNCHEON  meeting  spon- 
sored by  George  Kamberg,  national 
appliance  sales  manager  of  Butler 
Bros.,  Chicago  distributors  for 
Olympic  Radios,  at  the  LaSalle 
Hotel,  Nov.  4,  approximately  450 
home  appliance  dealers  and  depart- 
]  ment  store  executives  were  intro- 
duced to  the  complete  new  Olympic 
line  of  radios.  Presentation  of  the 
line,  consisting  of  consoles,  table 
models  and  portables,  was  made  by 
John  F.  Crossin,  Olympic's  direc- 
tor of  sales.  Cited  as  an  exclusive 
feature  was  "Tru-bass",  a  new  and 
patented  electronic  development  on 
the  audio  circuit  which  gives  small 
table  models  the  full  tonal  range 
heretofore  available  only  in  large 
and  costly  consoles.  Company's  ad- 
vertising and  sales  promotion  plans 
were  explained  by  C.  E.  Staudinger, 
vice-president  of  Sherman  K.  Ellis 
Co.,  New  York,  the  radio  firm's  ad- 
vertising counsel. 


James  B.  Clark 

JAMES  Burdette  Clark,  31,  KIRO 
Seattle  announcer  and  conductor  of 
the  early-morning  Time  Klock 
Klub,  died  Oct.  28  after  a  short 
illness.  He  was  musical  director  of 
KFPY  Spokane  for  seven  years, 
after  which  he  was  staff  announcer 
of  KSL  Salt  Lake  City. 


CROWNED  "Miss  KWKW  of  1945",  Barbara  Schultz  of 
gold  and  bronze  trophy  symbolic  of  radio's  beauty  queen 
(r),     program     manager     of  KWKW 

Pasadena  and  m.c.   of  "KWKW  Club   

1430",  and  William  J.  Beaton,  station 
manager.  Eight-week  contest  included 
entries  from  all  sections  of  southern 
California.  Queen  Barbara  will  appear 
on  various  programs  over  the  indepen- 
dent daytime  outlet  and  at  civic  events 
during  next  year. 

Stewart- Warner  Reports 

STEWART-WARNER  Corp.  earn- 
nings  for  the  first  nine  months  of 
1945  equaled  81c  per  share  of  capi- 
tal stock,  compared  to  $1.20  for 
the  same  period,  the  company  re- 
ported last  week  on  the  basis  of  an 
unaudited  statement  subject  to 
year-end  adjustment  and  review 
under  the  Renegotiation  Act.  State- 
ment indicated  a  net  profit  carried 
to  earned  surplus  of  $1,028,711  for 
the  9-month  period,  after  a  provi- 
sion of  $500,000  "for  postwar  plant 
rehabilitation  and  for  contingen- 
cies arising  out  of  war  conditions." 


Pasadena,  Cal.,  receives 
from  George  R.  Sanders 


Clarity  Device 

PAUL  WHITEMAN  has  intro- 
duced on  Philco  Radio  &  Television 
Corp.'s  Radio  Hall  of  Fame 
broadcasts  on  American  a  device 
that  is  intended  to  make  broad- 
casts of  a  large  orchestra  sound 
clearer  than  if  the  listener  were  in 
the  studio.  Device  consists  of  glass 
screens,  in  folding  sections  with 
wooden  frames,  placed  before  the 
strings  in  orchestra  and  enclosing 
microphone  for  vocalist.  Arrange- 
ment reportedy  allows  strings  to 
retain  their  voice  in  the  blending  of 
sound  as  it  is  broadcast,  and  they 
are  not  drowned  out  by  brass. 
Vocalist  is  not  drowned  out  by 
orchestra  and  microphone  need  not 
be  unnaturally  tuned  up,  Ameri- 
can states,  concluding  that  the  "ef- 
fect is  clarity  and  perfection  never 
achieved  before." 


Files  Counter  Suit 

CHARGING  he  used  firm's  com- 
mercial program  to  further  his  own 
political  aspirations,  $25,000  count- 
er suit  has  been  filed  in  Los  Ange- 
les Superior  Court  against  Hal 
Styles,  KFWB  Hollywood  commen- 
tator and  m.c.  by  Woodall  Ortho- 
paedic Appliance  Co.  and  Carl 
Woodall,  head  of  that  organization. 
Styles  had  previously  filed  a  $6,200 
suit  against  firm  for  payment  of 
his  work  on  program  sponsored  by 
the  orthopaedic  appliance  concern. 


'Can't  siu  folks 
soor  fruit  twice!'' 

Nothing's  more  certain  than  that  local  advertisers 
will  soon  quit  a  station  producing  sour  results! 

Such  being  the  case,  what  better  evidence  of  selling 
power  could  we  offer  than  this:  For  ten  years,  with- 
out a  break,  the  Office  Specialties  Co.,  Fargo,  has 
broadcast  to  the  Red  River  Valley  over  WD  AY — five 
times  a  week! 

Must  be  a  satisfied  customer,  wouldn't  you  say?  But 
they're  only  one  of  eighteen  "locals"  who  have  been 
with  WDAY,  steadily,  from  ten  to  twenty-three  years! 

WDAY,inc 

"Z  


N.  B.  C 
FARGO,  N.  D. 


970  KILOCYCLES  .  .  .  SOOO  WATTS 
FREE  &  PETERS,  INC.,  NATIONAL  REPRESENTATIVES 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  83 


COFFEE 

WITH 

CONCRESS 


"FIRST  REALLY  DIFFERENT 
PROGRAM  WITH  A  CAPITOL 
HILL  FLAVOR  TO  COME  OUT 
OF  WASHINGTON" 

.  .  so  says  U^RIETY 

A  completely  new  idea  in  morning 
programming  is  Bill  Herson's  "COFFEE 
WITH  CONGRESS"  broadcast  every 
Saturday  morning,  8:15-9:00  a.m. — 
It's  another  "First"  for  WRC  . . . 

First  time  members  of  Congress  have 
been  informally  interviewed  in  their 
homes— over  the  breakfast  table.  Herson 
presents  "little  -  known"  facts  about 
"well-known"  law-makers  in  an  ad-lib 
friendly  chat  with  Congressmen  and 
their  families. 

Another  reason  why  Herson  is  Wash- 
ington's No.  1  morning  personality.  For 
spot  ovailobilities  see  NBC  Spot  Sales. 


FIRST  in  WASHINGTON 

EI 

Represented  by  NBC  SPOT  SAltS 

Page  84     •     November  12,  1945 


Attorney  General  Lauds 
Porter  at  Radio  Meeting 

TOM  CLARK,  U.  S.  Attorney  Gen- 
eral, was  the  principal  speaker  at 
a  Radio  Executive  Club  lunch- 
eon meeting  at  the  Roosevelt 
Hotel,  New  York.  He  said  that  his 
office  intends  to  continue  a  strong 
anti-trust  program.  He  explained 
that  in  every  case  they  try  to  get 
all  the  facts  before  "proceeding 
with  a  decision."  He  lauded  Paul 
Porter,  chairman  of  FCC,  and  stat- 
ed that  "our  job  is  to  back  him 
up  whenever  they  get  in  court." 

Mr.  Clark  also  suggested  in  his 
address  that  radio  put  its  shoulder 
to  the  wheel  to  help  the  juvenile 
delinquency  problem  by  putting 
over  the  idea  of  a  youth  center 
similar  to  the  USO  so  that  young- 
sters would  have  a  place  to  meet. 


One  Up  on  Federal 

MEMBERS  of  the  FCC  En- 
gineering Dept.  were  con- 
gratulating each  other  last 
week.  Each  of  them,  appar- 
ently, had  fallen  heir  to  a 
brand  new  FM  station.  It  said 
so  in  letters  received  from 
Federal  Telephone  &  Radio 
Corp.  which  began :  "As  your 
name  was  among  those  issued 
conditional  FM  grants  by 
the  FCC  .  .  ."  The  engineers 
were  wondering  how  they 
should  advise  Federal  Tel. 
that  they  are  not  in  the  mar- 
ket for  transmitters. 


CJAD  Montreal  has  postponed  its  open- 
ing, scheduled  for  Oct.  28,  to  late  No- 
vember. Station  will  operate  on  800  kc 
with  1  kw. 


SERVICE  DIRECTORY 


F*€QUSNCY  MCASUXING 

swvice 

Exact  Measurements  »  of  any  rim* 

RCA  COMMUNICATIONS,  INC 
64  Braid  StfMt      New  York  4,  H.  T. 


Custom-Built 
Speech  Input  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
District  1640 


"GEARED  TO  AM-FM  EXPANSION" 

Radio   Engineering  Consultants 

Commercial  Radio  Equip.  Co. 

Kansas  City,  Mo. 
Washington,  D.  C.  Hollywood,  Cal. 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F  &  O  TRANSMITTING  TUBES 

Freeland  &  Olschner  Products,  Inc. 

6.11  Baronne  St.,  New  Orleans  13,  La. 

Raymond  4756 
High   Power  Tube  Specialists  Exclusively 


r  SOUND  EFFECT  RECORDS  N 

GEN  NETT  *  SPEEDY-0 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 
Write  For  Detail* 

CHARLES  MICHELSON 


67  W.  44th  Sf. 


New  York,  N.  Y 


The 

Robert  L.  Kaufman 

Organization 
Technical   Maintenance,  Construction 
Supervision    and    Business  Services 

for  Broadcast  Stations 
Munsey  Bldg.  Washington  4,  D.  C. 

District  2292 


FREQUENCY  MEASUREMENTS 


STANDARD 

Measuring  &  Equipment  Co. 

Phones  877-2652  Enid,  Okla. 


KLUGE  ELECTRONICS  CO. 

Commercial  &  Industrial 
Equipment 
1031   No.  Alvarado 
Los  Angeles  26,  Calif. 

Myron  E.  Kluge  Exposition  1741 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  & 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  11,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


AVAILABLE  NOW 

PRECISION  TURNTABLES — and/or  AS- 
SEMBLIES •  MODULATION  MONI- 
TORS   •    REMOTE-POWER  AMPLIFIERS 

SONIC  ENGINEERING  CO. 

592  Columbus  Ave.,  New  York  City,  N.  Y. 


"A  DATE  WITH MW 

the  sparkling  new  transcribed  54  hour  musical  series  starring 

PHIL  BRITO 

the  galden  voiced  song-sation  of  radio 
For  routs  and  audition  records  tvrite  or  wire 
CHARLES  MICHELSON 

MUrray  Hill  2-3376  —  5168 


*67  Weil  44lh  Street,  Ney* ' 


KORNETZ  TO  FILL 
WESTI1SGHOUSE  POST 

APPOINTMENT  of  Norman  S. 
Kornetz  to  direct  Westinghouse 
home  television  receiver  develop- 
ment and  to  give  particular  atten- 
tion to  receiving 
sets  used  in  flight 
tests  of  Stratovi- 
s  i  o  n  was  an- 
n  o  u  n  c  e  d  last 
week  by  Harold 
B.  Donley,  man- 
ager of  Westing- 
house  Home  Ra- 
dio Division. 

Mr.  Kornetz 
recently  re- 
turned to  civilian 
life  after  three  years  with  the  U.  S. 
Signal  Corps  where  he  served  as  a 
captain  with  the  3105th  Signal 
Service  Battalion  in  charge  of  all 
administrative  radio  communica- 
tions in  Calcutta,  India. 

Prior  to  the  war,  Mr.  Kornetz 
was  a  specialist  in  design  and  de- 
velopment of  broadcast  and  aero- 
nautical receivers  and  phonograph 
recorders  for  Colonial  Radio  Corp., 
Buffalo.  Previously,  he  worked  on 
television  receiver  development  for 
American  Television  Corp.,  New 
York. 


Mr.  Kornetz 


NBC  and  WMAQ  Hosts 

NBC  CENTRAL  Division  and 
WMAQ  Chicago  will  be  hosts  to 
the  Religious  Radio  Workshop  dur- 
ing its  five-day  meeting  this  week 
(Nov.  11-16).  The  workshop  is 
sponsored  by  the  joint  radio  com- 
mittee of  the  Congregational  Chris- 
tian, Methodist  and  Presbyterian 
churches  of  Chicago  to  study  the 
use  of  radio  for  religious  educa- 
tion. Program  includes  discussion 
and  panel  group  studies  led  by 
Chicago  radio  authorities.  NBC 
speakers  include  Judith  Waller, 
director  of  public  service;  Jack 
Ryan,  central  division  press  man- 
ager; William  Murphy,  continuity 
editor;  Homer  Heck,  production. 


Snow  in  September., 


down  South... 


Cotton  is  the  16-county 
WS PA- Piedmont's  largest 
money  crop.  Over  27,500,000 
baled -pounds  each  year  are 
produced  in  Spartanburg 
County  alone. 


WSPA 


SPARTANBURG, 
SOUTH  CAROLINA 

Home  of'Comp  Crof 


950  kilocycles,  Rep  by  Hollingbery 
BROADCASTING    •    Broadcast  Advertising 


Reinsch 

(Continued  from  page  10) 

Europe  offers  but  we  may  learn 
something  from  them  in  program- 
ming. The  technical  efficiency  of 
American  engineers  is  a  source  of 
pride — far  ahead  of  the  average 
i  to  be  found  in  the  government- 
operated  systems  abroad.  The  net- 
work systems  of  America  provide 
a  vehicle  for  the  transmission  of 
information  which  is  overwhelm- 
ing in  comparison  with  facilities 
across  the  sea. 

The  European  broadcaster,  how- 
ever— skilled  in  the  fine  points  of 
propaganda  broadcasting  technique 
— has  a  much  keener  conception 
and  appreciation  of  the  social  im- 
pact of  radio.  The  discussions  we 
hear  in  this  country  on  how  to 
handle  controversial  issues  seem  to 
be  in  the  "grammar  school"  class 
when  we  compare  their  handling 
by  our  European  counterparts.  Of 
course,  there  is  a  difference  in  their 
objective;  but  they  are  skilled — 
highly  skilled — in  the  usage  of  ra- 
dio for  selling  ideas  in  the  social 
and  political  fields.  And  we  can 
learn  from  them.  We  must  learn 
from  them  if  American  radio  is  to 
grow  to  its  greatest  stature. 

One  thing  was  apparent  when- 
ever we  discussed  the  relative 
merits  of  American  and  European 
broadcasting.  They  openly  envy 
our  talent  resources  and  program 
potentialities.  We  heard  it  on  all 
sides,  in  expressions  such  as:  "You 
have  such  great  radio  stars,  such 
magnificent  talent — we  simply  can- 
not afford  such  programs."  Or  the 
amazingly  frank  admission  of  a 
high  government  radio  official  who 
apologized  for  his  country's  pro- 
gram service:  "We  can't  afford  the 
better  or  more  costly  talent.  Pri- 
vate industry  outbids  us." 

Another  apparent  fact  about 
European  radio  which  startles  you 
at  first  is  the  utter  complacency  of 
their  station  personnel.  No  situa- 
tion seems  to  cause  concern  or 
alarm.  When  you  seek  the  reason 
you  find  it  readily — atrophy  caused 
by  a  lack  of  competition.  The  initia- 
tive, drive,  resourcefulness  and 
motivation  which  are  an  ever-pres- 
ent ingredient  in  the  competition 


»  IN  PHILADELPHIA 


Listeners  Report 

BACKING  the  request  of 
Paul  A.  Porter,  FCC  chair- 
man, that  the  American  peo- 
ple make  known  what  they 
want  to  hear  on  the  air, 
WBIG  Greensboro,  N.  C,  con- 
ducted a  contest  titled,  "You 
Tell  Us."  Listeners  were 
asked  to  write  in  their  likes 
and  dislikes  on  program 
ideas.  Jack  Lewis,  WBIG  an- 
nouncer, conducted  the  con- 
test on  the  Theater  of  the  Air 
program,  heard  five  days  a 
week  at  11  a.m.  Prizes  of 
$75  were  awarded  at  contest's 
end,  Oct.  29. 


of  free  enterprise  are  missing.  In- 
centive is  gone,  and  you  can  sense 
it  immediately. 

The  GI  in  Europe  likes  our 
programs.  We  talked  to  these  boys 
and  we  know  now  what  our  stars 
and  our  programs  meant  to  the 
man  in  the  foxhole  or  the  billet, 
and  how  vital  it  is  that  he  gets  his 
news  unbiased — and  presented  fac- 
tually. 

For,  of  all  things  we  noticed  on 
our  four  weeks  tour,  this  stands 
out  with  crystal-clear  distinction: 
There  is  the  urgent  necessity  of  an 
American  voice  on  the  postwar 
continent.  Entertainment,  by  all 
means.  But,  of  more  importance, 


we  must  give  to  freedom  a  tongue 
— that  free  people,  or  people  newly 
come  to  freedom,  may  hear  the 
truth  and  judge  for  themselves. 
This  is  the  essence  of  the  democ- 
racy we  fought  to  maintain. 

This  is  not  the  type  of  report  I 
intended  to  write.  I  had  meant  to 
commend  the  guidance  of  Col.  Ed 
Kirby  and  the  efficiency  of  his  as- 
sistants, to  pay  respects  to  the 
confidence  of  Gen.  Surles  and  Gen. 
Hill  who  made  our  trip  possible. 
Obviously,  we  were  impressed  with 
the  high  calibre  of  our  military 
personnel,  their  appreciation  and 
comprehension  of  their  problems. 
We  were  gratified  over  the  im- 
portance they  placed  on  radio  as 
an  instrument  of  information,  edu- 
cation and  entertainment. 

The  important  point  which  im- 
pressed itself  on  all  of  us  on  the 
tour,  however,  was  that  a  free  and 
competitive  radio — radio  controlled 
by  the  people — radio  which  must 
be  a  servant  of  the  people  if  it 
would  survive — in  short,  the  Amer- 
ican system  of  radio  is  better 
equipped  in  every  respect  to  do  the 
job  ahead. 

To  do  this  job  in  all  its  aspects, 
the  leaders  in  American  radio  must 
have  the  strength,  the  courage,  the 
conviction  and  the  clearness  of  mind 
to  achieve  for  our  system  its  proper 
destiny.  This  destiny  can  be  none 
other  than  a  major  role  in  the  build- 
ing of  a  permanent  world  peace 
and  good  will  among  all  mankind. 


Probably  the  most  widely  read  book  ever 
published  is  the  telephone  directory 

We  don't  claim  as  many  readers  for  the 
BMI  RECORD  INDEX  as  does  the  tele- 
phone book  .  .  .  but  we  do  claim  that 
our  RECORD  OF  RECORDS  is  just  as 
indispensable. 

For  the  radio  man  who  makes  use  of 
phonograph  records — music  librarian, 
disc  jockey  or  program  director — the 
BMI  RECORD  INDEX  provides  a  basic 
list  of  more  than  30,000  titles  of  BMI 
music  of  every  description.  And  a 
monthly  supplement  is  issued  regularly. 
Alphabetically  arranged,  cross-indexed 
and  classified,  the  INDEX  is  useful  and 
valuable  in  program  building. 
Every  radio  station  licensed  by  BMI  has 
recently  received  the  1945  edition  of 
the  RECORD  INDEX.  It's  there  to  serve 
you.  If  you've  mislaid  your  copy,  or  if 
the  pages  are  battered  by  frequent  use, 
let  us  know.  A  new  copy  will  be  for- 
warded promptly. 


Broadcast  Music,  Inc. 

5  8  0  FIFTH  AVENUE    NEW  YORK  1  9,  N.Y. 


You  cannot  cover  the 

tremendous  New  York 

market  without  using 

WBNX,  because  .  .  . 

WBNX  reaches 
• 

2,450,000  Jewish   speaking  persons 
1,523,000   Italian    speaking  persons 
1,235,000   German  speaking  persons 
660,000  Polish    speaking  persons 
• 

STRENGTHEN  your  present 
New  York  schedules  with 
WBNX.  Our  program  de- 
partment will  assist  you  in 

the  translation  of  your  copy., 


S000  WATTS  DIRECTIONAL  O^ES  NEW  YORK 


ROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  85 


WSAM  SPEAKS  WITH 
AUTHORITY  IN  THIS 
STEADY  TRIPLE  MARKET 


The  triple  market  of  Saginaw,  Bay 
City,  and  Midland  is  a  stable  one — 
composed  largely  of  residents  native 
to  Northeastern  Michigan.  The  in- 
dustry is  diversified,  keeps  right  on 
working  and  paying  through  good 
times  and  bad.  Northeastern  Mich- 
igan is  a  rich,  reliable,  responsive 
market,  and  the  radio  voice  that 
commands  its  attention  is  WSAM. 


NORTHEASTERN  MICHIGAN'S  ONLY 
NBC  STATION 


SAGINAW  BROADCASTING  COMPANY 
610  Eddy  Bldg.  Saginaw,  Michigan 

NATIONAL  REPRESENTATIVE — 
HEADLEY  -  REED  CO. 


seCl 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


WHP,  Harrl.burg 

WIBX,  Utlca 

WMBD,  PeorU. 

WSBT,  South  Bend 


Wildroot 
Shampoo 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
%fcCSAN  MTMU1  i.  CHlrtCH  PRODUCTION  rC 

Page  86    •    November  12,  1945 


Newscasts 

(Continued  from  page  20) 

them  resemble  more  a  legal  brief 
than  items  of  news,"  said  the  CBS 
general  attorney. 

Lauterstein,  Spiller,  Bergerman 
&  Dannett,  attorneys  for  Mutual, 
in  a  letter  dated  Oct.  31  said  that 
no  legislation  should  be  enacted  to 
deal  with  news  broadcasts  because 

(1)  it  would  violate  the  First 
Amendment  to  the  Constitution; 

(2)  the  line  of  demarcation  be- 
tween news  reports  and  expres- 
sions of  opinion  and  political 
propaganda  of  commentators  "is  at 
best  a  shadowy  one";  (3)  the  air- 
ways should  be  open  not  only  to 
news  reports  but  to  news  analysts 
"who  exercise  sound  judgment  in 
the  preparation  of  their  materials 
and  in  the  broadcast  thereof". 

Legislation  would  impose  an  "in- 
tolerable burden"  on  broadcasters 
and  would  be  difficult  to  enforce, 
the  MBS  attorneys  continued.  It 
would  lead  to  a  "deplorable  result" 
and  might  either  unduly  restrict 
commentators  or  "lead  to  their  ul- 
timate elimination  from  the  broad- 
cast field".  The  attorneys  admitted 
there  may  have  been  "some  abuses 
in  the  past",  but  they  have  not 
been  of  a  serious  character  and  "in 
the  main  broadcasters  have  done  an 
excellent  job  of  self-policing  in 
this  field". 

In  judging  commentators  Mutual 
does  not  seek  to  impose  censorship 
but  to  "assure  a  completely  bal- 
anced schedule  of  news  analyses 
and  commentaries,"  the  letter 
stated. 

"Legislation  can  only  serve  to 
straitjacket  the  broadcaster  and  to 
interfere  with  freedom  of  speech 
and  this,  in  our  opinion,  would  be 
deplorable  in  view  of  the  excellent 
record  of  broadcasters  and  the  steps 
which  they  have  taken  to  police 
their  own  activities,"  the  MBS 
counsel  concluded. 

Whether  the  Committee  will  rec- 
ommend legislation  requiring  sta- 
tions to  label  commentators  as  such 
and  to  distinguish  between  news 
reporting  and  commentaries  de- 
pends on  a  study  of  the  networks' 
replies  to  Mr.  Adamson's  letters, 
his  office  said. 

Text  of  Mr.  Adamson's  letter 
follows : 

"This  Committee  receives  many 
critical  letters  covering  certain  so- 
called  news  commentators  who  en- 
gage in  expressions  of  opinion  and 
personal  prejudice  to  such  an  ex- 
tent as  to  overshadow  the  news 
and  emphasize  the  element  of  prop- 
aganda. 

"Hostile  public  opinion  seems  to 
be  growing  and  I  am  convinced  that 
some  measures  must  be  taken  by 
the  stations  or  by  Congress  to  clear- 
ly separate  political  propaganda 
programs  from  real  news  broad- 
casts. 

"I  would  appreciate  an  expression 
of  opinion  from  you  as  to  what 
should  be  done  and  what  can  be 
done. 

"I  hope  the  situation  will  make  it 
unnecessary  for  the  Committee  to 


22  New  Standard  Stations  Authorized 
In  1945  in  Spite  of  War  Restrictions 

are  already  in  operation.  One  of 
these  (WKWF),  operating  on  1600 
kc  with  500  w  power,  is  located  in 
Key  West,  Fla.,  and  is  believed  to 
be  the  most  southerly  station  in  the 
nation.  The  station  enjoys  another 
distinction:  it  is  one  of  the  two 
operating  at  1600  kc.  The  other  is 
WWRL  Woodside,  N.  Y. 

Lifting  of  restrictions  on  con- 
struction was  reflected  in  authori- 
zations issued  in  October,  totaling 
six.  These  included  a  regional 
channel  station  with  1  kw  power. 


ALTHOUGH  wartime  restrictions 
were  in  force  much  of  the  time,  a 
total  of  22  new  standard  broadcast 
stations  were  authorized  since  the 
beginning  of  1945,  according  to 
FCC  records. 

Most  of  the  grants  were  made 
under  former  FCC  policy  permit- 
ting stations  in  areas  lacking  pri- 
mary service  and  where  the  facili- 
ties would  be  useful  to  the  prose- 
cution of  the  war.  All  but  two  are 
for  250  w  stations. 

Nine  of  the  stations  authorized 


New  standard  stations  authorized  since  January 

Permittee  &  Location  Call  Frequency 

Letters         (kc)  Power 

Robert  W.  Rounsaville,  Cleveland. 

Tenn.    WBAC*  1340  250w 

Loys  Marsdon  Hawley,  Conway,  S. 

Carolina    WLAT*  1490  250w 

Midwestern  Broadcasting  Co.,  Cad- 
illac, Mich.    WATT*  1240  250W 

Voice  of  Talladega  Inc.,  Talladega, 

Ala.    WHTB*         1230  250w 

John   M.   Spottswood,   Key  West, 

Fla.    WKWF*         1600  500w 

Hugh    G.    Shurtliff,    Charles  A. 

Shurtliff,  Mareby  Cardella  (Delia) 

Shurtliff  and  Cleo  Agnes  Center, 

Santa  Maria,  Calif.    KSMA  1450  250w 

The  Brockway  Co.,  Massena,  N.  Y.__  WMSA*  1340  250w 
Herman  Anderson,  Tulare,  Calif.  __  KCOK*  1240  250w 

Albert  E.  Buck  &  Merle  H.  Tucker, 

a    partnership,    d/b    as  Gallup 

Broadcasting   Co.,   Gallup,  New 

Mexico    KGAK  1230  250w 

Richard  W.  Joy  and  Donald  C. 
McBaln,  d/b  as  Palm  Springs 
Broadcasting  Co.,  Palm  Springs, 

Calif.  KCMJ  1340  250w 

The  Corinth  Broadcasting  Co.  Inc., 

Corinth,  Miss.    WCMA  1230  250w 

Indiana  Broadcast  Inc.,  Indiana, 
Penna.    WD  AD*         1450  250w 

Centre    Broadcasters    Inc.,  State 

College,  Penna.    WMAJ*         1450  250w 

Louis  N.  Howard  &  Ellis  H.  How- 
ard, d/b  as  Jacksonville  Broad- 
casting Co.,  Jacksonville,  N.  Car.  WJNC  1240  250W 

Boulder    City    Broadcasting  Co., 

Boulder  City,  Nev.    KBNE  1450  250w 

Mississippi  Broadcasting  Co.  Inc., 

Macon,  Miss.    WMBC  1400  250w 

Kenneth  Edward  Rennekamp,  Oil 

City,  Penna.    WKRZ  1340  250W 

Blanfox  Radio  Company  Inc.,  Nor- 
ton, Va.    **  1450  250w 

Jere  N.  Moore,  Milledgeville,  Ga.  _  WMVG  1450  250w 

Centennial  Broadcasting  Co.,  Port- 
land, Maine   **  1450  250w 

Birney  Imes,  Jr.,  Meridian,  Miss.__  WMOX  1240  250w 

Raoul  A.  Cortez,  San  Antonio,  Tex.      **  1300  lkw 

*In  operation. 
**Call  letters  not  yet  assigned. 


1,  1945  follow: 


Hours  of 
Operation 


1-16-45 
1-16-45 
4-17-45 
4-24-45 
4-24-45 


5-  8-45 
5-  8-45 
5-15-45 


6-19-45 
6-19-45 

6-  26-45 

7-  10-45 

7-17-45 
9-18-45 
9-18-45 
10-  3-45 


10-  9-45 
10-  9-45 
10-24-45 


Reed  Comedy 
ALAN  REED,  formerly  Falstaff  Open- 
shaw  on  CBS  Fred  Allen  Show,  and 
Irene  Tedrow  replaced  Gene  and  Kath- 
leen Lockhart  as  Rudy  and  Fanny  Nebb 
on  weekly  half-hour  comedy  series, 
The  Nebbs,  on  MSB  stations. 

Elgin  Holiday  Programs 
FOR  FOURTH  consecutive  year,  Elgin 
Watch  Co.,  Chicago,  will  sponsor  two- 
hour  Thanksgiving  Day  and  Christmas 
Day  broadcasts,  with  overall  talent  and 
production  costs  reported  as  $120,000. 
Thanksgiving  Day  program  on  CBS  sta- 
tions, on  Nov.  22,  Thursday,  4-6  p.m. 
(EST),  will  be  beamed  by  shortwave  to 
occupation  forces  overseas.  Don  Ameche 
is  m.c.  with  talent  line-up  already  in- 
cluding Edgar  Bergen  and  Charlie  Mc- 
Carthy. Fibber  McGee  and  Molly,  Jim- 
my Durante  and  Gary  Moore,  Frances 
Langford,  Elsie  Janls,  Cass  Daley,  Lina 
Romay,  Lauritz  Melchior,  The  Chariot- 
eers. Ken  Carpenter  is  announcer. 
Broadcast  will  offer  salute  to  victory 
and  marks  40th  anniversary  of  Elgin 
Watch  Co.  Both  holiday  programs  will 
originate  from  Hollywood  with  Earl  Ebl 
as  producer  and  Bud  Paganucci,  writer, 
for  J.  Walter  Thompson  Co.,  agency. 


recommend  the  passage  of  remedial 
laws.  The  stations  and  commenta- 
tors should  give  this  question  care- 
full  consideration." 


Delay  Promotion 
CONSOLIDATED  ROYAL  CHEMICAL 
Co.,  Chicago,  recent  buyers  of  Eight 
and  One  Co.  (cold  tablets),  subsidiary 
of  Ford  Hopkins  Co.,  Chicago,  for  an 
undisclosed  sum,  will  not  promote  the 
product  until  next  year,  it  was  an- 
nounced last  week  by  George  Wruck, 
advertising  director  of  Consolidated. 
Agency  appointment  will  also  be  made 
sometime  next  year,  Mr.  Wruck  added. 


"Yeah  —  but  yuh  ain't  back  on 
WFDF  Flint— yet!" 


BROADCASTING    •    Broadcast  Advertising 


NBC  SHOW  BIG  EVENT  IN  1926 

Dawn  of  New  Era  Recounted  by  Bruce  Barton 
 In  Old  Issue  of  'American'  Magazine  


|  OF  THE  MANY  new  eras  that 
have  dawned  in  radio's  hectic  his- 
tory, one  of  the  outstanding  was 
recalled  last  week  by  M.  H.  (Deac) 

|  Aylesworth,   former  president  of 

j  NBC,  now  a  New  York  lawyer. 
Back  on  Nov.  15,  1926,  the  new 

|  NBC  took  the  air  on  a  nationwide 
hookup  heard  by  10,000,000. 

Deeply  moved  was  Bruce  Barton, 
Show  president  of  BBDO,  New 
York,  a  friend  of  Mr.  Aylesworth's. 

I  His  account  in  the  August  1927 
American  follows: 

"On  Nov.  15  of  last  year,  I  put 
on  my  stiff  shirt  and  went  down  to 
the  Grand  Ballroom  of  the  Wal- 
dorf-Astoria Hotel  to  attend  the 
inaugural  program  of  the  Nation- 
al Broadcasting  Company.  There 
were  perhaps  five  hundred  other 
stiff-shirted  gentlemen  there,  and 
as  many  ladies  in  evening  dress. 

"Down  in  front  was  Walter 
Damrosch  with  his  orchestra,  play- 
ing the  accompaniment  for  Titta 
Ruffo,  Metropolitan  Opera  Star. 
Harold  Bauer,  the  famous  pianist, 
came  in  a  few  minutes  later.  His 
ship  had  been  delayed,  and  a  spe- 
cial tug  had  been  sent  down  the 
harbor  to  hurry  him  to  the  dock, 
so  that  he  might  appear  on  this 
program  at  the  exact  minute  an- 
nounced. Following  his  perform- 
ance was  a  second's  pause,  and 
then  suddenly,  as  clear  and  strong 
as  though  the  voice  were  there  be- 
side us,  the  announcer — 'Ladies 
and  gentlemen:  We  are  now  in  the 
Drake  Hotel,  Chicago,  in  the  parlor 
of  Miss  Mary  Garden.  Miss  Garden 
will  sing.' 

"And  Miss  Garden  did. 
"Another  second's  pause,  and 
again  a  different  announcer  — 
'Ladies  and  gentlemen:  We  are 
now  in  Independence,  Kansas,  in 
the  dressing  room  of  Mr.  Will 
Rodgers.  Mr.  Rodgers  will  speak.' 

"And  out  of  the  air  about  us 
came  the  unmistakable  tones  of 
Will,  who  said  he  was  traveling 
around  the  country  as  'God's  gift 


Ohio's  Third  Market  at  less  cost— affili- 
ate of  the  American  Network. 

Ask  HEADLEY-REED 


WFMJ 

YOUNGSTOWN,  OHIO  * 


Mr.  Aylesworth 

to  those  who  had  failed  to  see 
Queen  Marie.' 

"I  was  sitting  in  Mr.  (Owen) 
Young's  box,  and  while  Will  Rogers 
was  still  speaking,-  a  messenger 
entered  and  passed  us  a  photo- 
graph. A  photograph  of  Mary  Gar- 
den before  the  microphone  in  her 
parlor  at  the  Drake  Hotel;  a  photo- 
graph taken  less  than  half  an  hour 
before  and  sent  to  us  over  the 
wire.  I  passed  it  back  without  any 
comment.  What  comment  could  one 
make  that  would  not  be  inane? 

"'Where's  Deac  Aylesworth?'  I 
asked. 

"  'Downstairs,'  somebody  a  n  - 
swered.  'Weber  and  Fields  are  to 
wind  up  the  program.  They  have 
never  been  in  front  of  the  micro- 
phone, and  they're  scared  half  to 
death  for  fear  they  won't  remem- 
ber their  lines.' 

"I  went  downstairs.  Behind  a  big 
screen  in  one  of  the  dressing  rooms 
I  found  the  veteran  comedians, 
studying  bits  of  paper  like  school- 
boys cramming  for  an  examination. 
And  with  them  Deac  Aylesworth, 
holding  their  hands  and  telling 
them  not  to  worry,  because  every- 
thing was  going  to  be  all  right. 

"From  a  dusty  room  in  a  factory 
to  the  Grand  Ballroom  of  the  Wal- 
dorf; from  crude  volunteer  pro- 
grams to  programs  that  will  cost 
this  year  (1927)  more  than  two 
million  dollars  for  talent  alone; 
from  broadcasting  stations  of  lim- 
ited radius  to  the  NBC,  which  on 
Feb.  2  linked  up  with  43  stations 
and  caused  the  voice  of  the  Presi- 
dent of  the  United  States  to  be 
heard  by  more  millions  than  had 
ever  before  heard  a  single  human 
voice — this  is  the  story  of  radio. 

"And  the  most  important  man  in 
radio  entertainment  at  the  moment 
is  Merlin  H.  Aylesworth,  known  to 
a  lot  of  us  affectionately  as  Deac." 


First  News  Clinic 
In  Illinois  Nov.  16 

NAB  Sponsoring  Discussions 
On  Newscast  Improvement 

FIRST  of  a  national  series  of  ra- 
dio news  clinics  designed  to  im- 
prove the  standard  of  news  broad- 
casts will  be  held  Nov.  16,  10  a.  m., 
at  the  Abraham  Lincoln  Hotel, 
Springfield,  111.  All  Illinois  sta- 
tions have  been  invited  to  attend. 

Under  NAB  auspices,  the  clinics 
were  authorized  by  the  NAB 
Board  of  Directors  at  its  October 
meeting,  following  earlier  recom- 
mendation by  the  Radio  News 
Committee.  In  charge  of  the  Illi- 
nois clinic  will  be  E.  R.  Vadebon- 
coeur,  vice-president  of  WSYR  Syr- 
acuse, chairman  of  the  committee, 
and  Arthur  Stringer,  NAB  direc- 
tor of  circulation,  secretary." 

Hosts  to  the  opening  clinic  will 
be  WCBS  and  WTAX  Springfield. 

Twofold  Objective 

Twofold  purpose  lies  behind  the 
clinics — ways  stations  may  be- 
come recognized  sources  of  impor- 
tant news  in  their  area,  which  in 
turn  will  result  in  horizontal  im- 
provement in  radio  news  through- 
out the  country. 

Les  Johnson,  NAB  9th  District 
director  and  manager  of  WHBF 
Rock  Island,  invited  the  commit- 
tee to  hold  the  first  clinic.  Along 
with  Mr.  Vadeboncoeur  and  Mr. 
Stringer  he  will  participate  in  the 
session.  Fred  S.  Seibert,  director, 
U.  of  Illinois  School  of  Journalism, 
will  discuss  libel. 

Special  attention  will  be  given 
the  problems  of  small  stations  and 
operation  of  a  one-man  news  de- 
partment, with  attention  to  effec- 
tive procedure  and  commercial 
aspects. 


Mr.  Carlos  Franco 
Young  &  Rubicam.  Inc. 
New  York  City 
Dear  Carlos: 


some  figures   on   the  boss's 
i  let  him  know  I  read  his 
mail  at  night) 
that  I  tho' t 
you  might  like 


•V* 


primary  cov- 
erage" what- 
ever  that 
means.  Any- 
how these  fig- 
ures show  that 
■more  than 
half  the  people 
in  W.  Va.  live 
in  our  "pri- 
mary cover- 
age", more 
than  2/Srds  of 
the  radio  fam- 
ilies in  W.  Va. 
live  in  our 
"primary  cov- 
erage" and 
S/Uhs  of  the 
state's  retail 
safes  .fast  year 
"were  "made  'in:, 
our  "primary 

Don't  know 
what  it  means 
but  this  "pri- 
ma r y  cover- 
age" must  be 
somethin'  good 
with  all  that 
dough  flyin' 
around. 

Yrs., 
Algy 


WCHS 


Charleston,  W.  Va. 


BALTIMORE'S 


Two  Are  Promoted 
ARCH  MacDONALD  and  George  C. 
McNutt,  members  of  the  San  Francisco 
office  executive  staff  of  Botsford,  Con- 
stantine  &  Gardner,  have  been  elected 
vice-presidents  of  the  company.  Before 
coming  to  San  Francisco,  MacDonald 
was  with  Leo  Burnett  Agency,  Chicago. 
McNutt  was  advertising  and  public  re- 
lations director  of  R.  G.  LeTourneau  m 
Inc.,  Peoria,  111. 

Carruthers  Moves 
JOHN  CARRUTHERS,  former  Pacific 
theatre  liaison  officer  of  Honeywell 
Regulator  Co.,  Minneapolis,  has  joined 
Don  Lee  Broadcasting  System,  Holly- 
wood, engineering  staff.  Wally  Caruth- 
ers,  a  brother,  currently  with  U.  S. 
Naval  Radio  &  Sound  Lab.,  San  Diego, 
returns  to  network  engineering  depart- 
ment upon  service  discharge  in  Jan- 
uary. 

Swift  on  WBBM 
SWIFT  &  Co.,  Chicago  (Swift's  Clean- 
ser), begins  sponsorship  about  Nov. 
12  of  3  spots  weekly  on  WBBM,  Chi- 
cago; approximately  12  spots  weekly  on 
WTMJ  Milwaukee;  and  participation  on 
Freda  Krieg  shopping  program,  WEMP 
Milwaukee;  June  Baker  show,  WGN 
Chicago;  June  Merrill  show,  WJJD  Chi- 
cago; Beulah  Karney  show,  WENR  Chi- 
cago. Contracts  for  13  weeks  were  placed 
bjr  Needham,  Louis  &  Brorby,  Chicago. 

Television  Club  Topic 
TELEVISION  will  be  the  principal  topic 
at  the  Radio  Executives  Club  luncheon 
held  Nov.  15  at  the  Roosevelt  Hotel  in 
New  York.  J.  R.  Poppele,  president  of 
Television  Broadcasters  Assn.,  will  act 
as  honorary  chairman  for  the  meeting. 
Guest  speaker  will  be  Dr.  C.  B.  Joliffee, 
vice-president  in  charge  of  RCA  Lab- 
oratories. Co-chairman  of  the  commit- 
tee on  arrangements  is  Ralph  B.  Aus- 
trian, head  of  TBA  program  committee. 


c 


MUTUAL  BROAUCASTING  SYSTEM 


JOHN  ELMER  GEORGE  H.  ROEDER 

President  General  Manager 

FREE  &  PETERS,  Inc. 

Exclusive  National  Representatives  I 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  .87 


to  Reach  the  People  of 
Industrial  New  England? 

Contact   them    best  thru  WLAW! 

Its  powerful  signal  blankets  181 

cities  and  towns  of  lucrative  New 
England. 

Basic  Station 
American  Broadcasting  Co. 

WLAW — LAWRENCE,  MASS. 

5000  WATTS    680  Kc. 

NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


WLAW 


Succeed  IDEAS 

one  eduvzys,  at  a 

PREMIUM 

.  .  and  the  Robbins  Company  has 
an  outstanding  reputation  for  pro- 
ducing ideas  that  result  in  resound- 
ingly successful  premium  promotions. 

Before  the  war  Robbins  had  en- 
gineered promotion  plans  for  many 
of  America's  largest  users  of  premi- 
ums .  .  .  based  on  long  years  of 
knowing  what  will  succeed  and  know- 
ing how  to  make  them  succeed! 

Today  the  ingenuity  and  skill  of 
Robbins  craftsmen  are  serving  the  gov- 
ernment's needs  for  military  emblems 
— to  the  extent  that  Robbins  is  the 
country's  largest  manufacturer  of  dis- 
tinctive insignia  for  the  Army,  Navy, 
and  Marine  Corps. 

Tomorrow,  Robbins  ideas  in  metal 
will  spark  your  premium  programs 
to  new  highs,  with  timely,  interesting, 
appealing  promotions  designed  for 
success!  We  will  be  glad  to  discuss 
your  postwar  requirements  with  you 
now.  Estimates  and  designs  submitted 
without  obligation.  Send  for  the  new 
Robbins  catalogue. 

Idtat  In  Mefoi 
ATTLEBORO.  MASSACHUSETTS 


Page  88    •    November  12,  1945 


Radio  Week 

(Continued  from  page  17) 

by  the  men  who  produce  the  pro- 
grams and  the  men  who  build  the 
magical  means  to  give  them  wings 
is  a  splendid  example  of  the  kind 
of  teamwork  that  can  carry  the  in- 
dustry on  to  new  goals  of  achieve- 
ment. 

"Vast  new  vistas  of  opportunity 
to  expand  the  broadcasting  indus- 
try and  to  give  the  American  people 
a  far  greater  measure  of  public 
service  are  now  opening  for  both 
broadcasters  and  manufacturers. 

"My  congratulations  to  both 
branches  of  a  great  industry  for 
the  many  accomplishments  of  radio 
from  pioneering  days  onward,  and 
my  best  wishes  for  further  triumph 
in  the  difficult  but  challenging  days 
which  lie  ahead." 

Mr.  Cosgrove  recalled  the  incep- 
tion of.  "a  great  new  industry" 
called  wireless.  "All  of  you  listen- 
ing tonight  are,  in  a  sense,  a  part 
of  that  industry — for  the  industry 
itself  is  part  of  your  lives,"  he  said. 
Explaining  how  RMA  had  con- 
ceived the  idea  of  recognizing 
radio's  achievements,  he  pointed  to 
the  marvels  still  to  come,  such  as 
FM  and  television.  He  presented 
the  four-foot  silver  statuette  on 
behalf  of  the  300  manufacturing 
companies  in  RMA  to  the  NAB  and 
to  over  1,000  stations  as  a  "perman- 
ent symbol  of  the  high  esteem  in 
which  we  hold  your  services  in  the 
world  of  radio." 

Judge  Miller,  replying,  said  the 
statuette  has  great  significance  to 
broadcasters  as  emphasizing  the 
close  relationship  between  the  two 
industry  branches  and  the  public. 
Their  common  perspective  has  led 
to  "good  reception  of  good  radio 
programs"  for  the  public. 

Letters  From  Groups 

Letters  from  about  100  national 
organizations  representing  some  20 
million  members  were  presented 
Saturday  as  a  bound  volume  to 
Judge  Miller  as  representing 
American  broadcasters.  Presenta- 
tion was  made  by  Louella  S.  Lau- 
din,  chairman,  Citizens'  Radio  An- 
niversary Committee,  at  a  luncheon 
given  by  the  committee  at  the  Hotel 
Roosevelt,  New  York.  (See  story 
page  17.) 

Volume,  Mrs.  Laudin  said  in  the 
foreword,  "conveys  the  apprecia- 
tion of  the  vast  listening  audience 
of  this  country"  and  "expresses 
their  gratitude  for  radio's  inesti- 
mable contribution  to  the  demo- 
cratic way  of  life  and  their  faith 
that  this  potent  medium  of  com- 
munication will  continue  to  serve 
the  nation  in  the  spirit  of  the 
noblest  traditions  of  a  free  and 
united  people." 

Letter  after  letter  expressed 
amazement  at  the  rapid  progress  of 
broadcasting.  Herbert  Brownell, 
chairman  of  the  Republican  Na- 
tional Committee,  spoke  of  radio  as 
"an  infant  in  age,  a  giant  in  stat- 
ure, wearing  seven-league  boots  in 
striding  along  the  highway  of  prog- 
ress." William  Green,  president, 
American  Federation  of  Labor, 
said:  "The  wonderful  progress 
made  in  the  field  of  broadcasting 


AFTER  THE  VOWS— H.  Preston 
Peters,  president  of  Free  &  Peters, 
and  Mrs.  Peters,  who  was  Virginia 
Church  Morris,  daughter  of  Arthur 
B.  Church,  president  of  KMBC,  and 
Mrs.  Church,  following  their  mar- 
riage Nov.  3  at  Mission  Hills 
Country  Club,  Kansas  City. 


seems  well  nigh  incomprehensible." 

L.  B.  Schwellenbach,  Secretary 
of  Labor,  praised  radio's  "im- 
mense value  in  the  furtherance  of 
understanding  and  tolerance."  Ed- 
ward J.  Scheiberling,  national  com- 
mander of  the  American  Legion, 
said:  "The  ready  acceptance  of  the 
radio  in  our  homes  is  a  tribute  to 
the  manner  in  which  those  con- 
nected with  broadcasting — with  the 
radio  industry — have  kept  pace 
with  the  spirit  of  our  times." 

Gen.  George  C.  Marshall,  Chief 
of  Staff,  praised  "the  splendid  con- 
tribution of  radio  men  and  women" 
but  said  it  is  something  many  have 
tended  to  take  for  granted.  "Radio," 
he  said,  "has  become  so  intimate 
a  part  of  the  lives  of  all  of  us 
that  we  have  fallen  into  the  habit 
of  casually  accepting  its  wonders." 
He  complimented  radio  on  its  "fine 
wartime  production  and  for  the 
splendid  news  coverage  of  the  war." 

Eric  Johnston,  president,  Cham- 
ber of  Commerce  of  the  U.  S.,  con- 
gratulated the  broadcasting  indus- 
try on  "its  contribution  to  our  en- 
tertainment and  instruction." 

Ira  Mosher,  president,  National 
Assn.  of  Manufacturers,  described 
the  people  associated  with  broad- 
casting as  "generally  alert,  aware, 
informed,  under  energetic  and  re- 
sponsible leadership."  He  praised 
the  NAB  "which  has  done  so  much 
to  insure  the  adherence  of  broad- 
casting to  accepted  standards  of 
good  taste  and  high  ethics." 

Many  of  the  organizations,  par- 
ticularly charitable  and  educational 
groups,  thanked  broadcasters  for 
their  generous  cooperation. 

Canadian  Assn.  of  Broadcasters, 
through  President  Glen  Banner- 
man,  extended  greetings  to  NAB 
and  voiced  the  hope  that  free  broad- 
casting in  the  U.  S.  "may  always 
be  an  inspiration  to  our  industry 
in  Canada." 

Judge  Miller  thanked  all  seg- 
ments of  the  industry  that  par- 
ticipated in  the  week  and  asked 
NAB  members  to  send  reports  of 


their  activities  to  be  preserved  as 
a  record  of  the  occasion. 

His  statement  follows: 

"With  the  passing  of  National 
Radio  Week,  celebrating  Radio's 
Twenty-fifth  Anniversary,  we  may 
say  that  broadcasting  has  now  come 
of  age.  Our  effort  has  been  to  catch 
the  attention  of  our  people  and  por- 
tray for  them  the  growth  of  the 
free  American  system  of  broadcast- 
ing. We  have  good  reason  to  be- 
lieve that  public  understanding  of 
its  service,  in  peace  and  war,  has 
been  enhanced  immeasurably. 

"The  President  of  the  United 
States,  other  public  officials,  repre- 
sentatives of  foreign  nations,  and 
a  multitude  of  civic  associations 
have  joined,  wholeheartedly,  in  pay- 
ing tribute  to  our  achievements. 
This  goes  far  to  compensate  for  the 
strident  complaints  of  dissident  in- 
dividuals whose  voices  cry  out,  oc- 
casionally, noisily  disproportionate 
to  their  number  or  importance. 

Army  Hour  Broadcasts 

"The  Citizens'  Radio  Anniver- 
sary Committee  testimonial  lunch- 
eon in  New  York,  broadcasts  on  the 
Army  Hour,  the  program  for  the 
presentation  of  a  commemorative 
statuette  to  the  industry  by  the 
RMA  and  the  reception  to  dedicate 
the  new  Senate  Radio  Gallery,  at- 
tended by  prominent  legislators  and 
the  President  of  the  United  States 
have  been  typical  of  activities,  cele- 
brating our  anniversary,  in  every 
corner  of  the  land. 

"The  support  which  National 
Radio  Week  received  from  all 
branches  of  the  industry,  stations, 
networks,  set  and  equipment  manu- 
facturers, and  advertisers,  aided 
by  the  trade  papers  and  our  friends 
of  the  press,  established  a  fine 
record  of  cooperation.  It  is  an  ex- 
ample of  unity  which  should  in- 
spire us  in  our  planning  for  the 
future. 

"In  thanking  the  industry  and 
its  many  friends  for  their  splendid 
contribution  to  the  success  of  Na- 
tional Radio  Week,  I  express,  also, 
the  wish  that  members  of  the  asso- 
ciation send  to  me  copies  of  ma- 
terial used,  together  with  a  report 
of  activities  for  the  week,  which 
we  shall  preserve  at  NAB  head- 
quarters as  a  permanent  and  valu- 
able record  of  the  occasion." 


one 


OR  TWO- OIZ  THRtt 

:  ffifrSlX  IMPORTANT  FACTORS 

Make  the  El  Paso  Southwest 
A  truly  GREAT  MARKET 

1.  C  ATTLE— /Ae  finest  entile  eaunlrr  in 
America. 

2.  COPPE  H-ncer  30%  of  \merien  »  /inline- 

3.  COTTON-//.P  nnlwu\    /,,»/„., I  rattan 

4.  TOURISTS-JimcriClj  all-year  playground 


11411}  O  ID 

°-«     600  KC  10011  Walls 

ELPASCTEXAS 

.  Howard  H.  Wilson  Co. 


BROADCASTING    •    Broadcast  Advertising 


550  KC 

V  (Continued  from  page  15) 
that  there  would  be  less  need  for 
the  frequencies  by  the  new  appli- 
cants or  for  the  maximum  power 
!  by  the  existing  stations, 
i  Problems  of  far  reaching  impor- 
tance, however,  are  presented  by 
the  request  of  the  550  kc  group  for 
(maximum  power.  The  Commission 
must  decide  whether  the  public  in- 
terest is  best  served  by  increasing 
,  the  coverage  of  existing  stations  or 
making  new  stations  available  in 
i  areas  not  now  adequately  served  by 
existing  stations. 

Regardless  of  Merit 

\     Regardless  of  the  merits  of  the 

'  group's  contention  that  it  should 
have  priority  on  the  use  of  the  550 
frequency,  the  Commission  will  not 
be  disposed  to  take  action  at  the 

I  expense  of  other  applicants  which 
have  already  been  designated  for 
hearing.  Its  experience  has  shown 

i  that  even  though  long  delays  are 
involved,  every  applicant  prefers 
jto  "have  his  day  in  court"  rather 

I  than  consent  to  immediate  settle- 

I  ment. 

While  it  is  anxious  to  iron  out 
j  conflicting  cases  through  the  use 
of  informal  conferences,  as  it  did 
last  December  in  granting  five  local 
station  applications  in  Virginia,  it 
has  found  that,  generally  speaking, 
"it's  a  tough  proposition." 

The  550  kc  group  requesting  5 
I  kw  power  is  composed  of  KOY 
!  Phoenix,  KSD  St.  Louis,  WGR 
Buffalo,  WKRC  Cincinnati,  KTSA 
San  Antonio,  and  KOAC  Corvallis, 
Ore.  (educational) .  All  operate  at 
5  kw  day  and  1  kw  night  and  would 
doubtless  have  been  granted  maxi- 
mum night  power  were  it  not  for 
Navy  requirements.  KSD  is  the 
only  one  of  the  group  which  has 
filed  for  5  kw  night  and  its  appli- 
cation has  been  consolidated  with 
new  applicants  for  use  of  the  fre- 
quency. The  remaining  stations 
expect  to  file  their  applications 
within  the  next  two  weeks. 

A  seventh  station  on  550  kc, 
KFYR  Bismarck,  N.  D.,  is  permit- 
ted 5  kw  power  day  and  night  be- 
cause of  its  distance  from  coastal 
waters.  r 

Applicants  for  new  stations  on 


f he  POPULAR  Station 


KVYV? 


Veteran  Aided 

WHEN  ART  BROWN,  swing 
organist  at  WHN  New  York, 
received  a  letter  from  an  or- 
ganist who  had  lost  a  leg  in 
Navy  service  and  feared  he'd 
have  trouble  getting  back 
into  his  profession  unless  he 
could  get  a  lot  of  practice 
using  his  artificial  leg  on  the 
bass  pedals,  he  got  busy. 
When  the  Navy  man  returns 
to  New  York  he'll  find  let- 
ters from  four  organists  of- 
fering him  practice  sessions 
at  their  instruments. 


550  kc  are  Constitution  Publishing 
Co.,  Atlanta,  seeking  5  kw  day  and 
night;  New  Mexico  Publishing  Co. 
Santa  Fe,  for  1  kw  day  and  night; 
Booth  Radio  Stations  Inc.,  Sagi- 
naw, Mich.,  1  kw  day  and  night; 
Federal  Publications  Inc.,  Lansing, 
Mich.,  1  kw  day  and  night;  Mon- 
tana Broadcasting  and  Television 
Co.,  1  kw  day  and  night;  Caprock 
Broadcasting  Co.,  Lubbock,  Tex., 
500  w  day  and  night. 

Consolidated  with  these  cases  are 
applications  from  WSVA  Harrison- 
burg, Va.,  operating  at  550  kc  day 
only,  seeking  unlimited  time; 
WJIM  Lansing,  for  change  from 
1240  kc  to  550  kc  with  1  kw  day 
and  night;  WOPI  Bristol,  Tenn., 
for  change  from  1490  kc  to  550  kc 
with  500  w  1  kw  power  day  and 
night;  and  KSD. 

The  restriction  on  use  of  550 
kc  was  ordered  Sept.  7,  1937  by 
the  FCC  to  preclude  possible  inter- 
ference with  the  international  dis- 
tress (SOS)  frequency  of  500  kc 
and  the  542  kc  frequency  used  for 
naval  aviation.  Under  the  policy 
then  invoked,  the  Commision  re- 
fused to  consider  applications  for 
new  stations  or  increase  of  power 
or  time  of  existing  stations  on  550 
kc  unless  the  station  was  less  than 
300  miles  from  the  coast. 

The  Navy  is  understood  to  have 
advised  the  Commisison  within  the 
last  two  weeks  that  its  need  for 
the  542  kc  frequency  has  consid- 
erably diminished  and  that  restric- 
tions on  power  are  no  longer  re- 
quired. Developments  in  the  use 
of  very  high  frequencies  for  avia- 
tion are  believed  to  have  occas- 
sioned  the  Navy  action. 


SALT         crry  > 


Britain  Claims  Lead 

NEW  television  system  demon- 
strated successfully  in  Cambridge, 
Eng.,  combining  audio  and  video 
transmission  and  reception  into 
single  units,  establishes  Britain's 
lead  over  America  and  world  in 
television,  Transradio-Press  quoted 
one  of  inventors  as  saying.  A  year 
ago,  however,  CBS  ordered  from 
Federal  Telep.  &  Radio  Corp.  a 
single  TV  transmitter  combining 
visual-sound  transmissions  on  same 
carrier  frequency,  which  permits 
simplified  receiver  design.  CBS  ex- 
pects to  demonstrate  it  before 
year's  end. 


BERMUDA  MEETING 
DELAYED  TO  NOV.  21 

POSTPONEMENT  of  the  Anglo- 
American  Telecommunications  Con- 
ference in  Bermuda  from  Nov.  13 
to  Nov.  21  at  request  of  the  British 
Government  was  announced  last 
week  by  the  State  Dept.  Strikes 
and  storms  held  up  sailing  of  the 
boat  on  which  British  delegates  had 
passage.  The  conference  will  end 
Dec.  6,  with  the  British  leaving 
on  Dec.  7. 

Although  President  Truman  has 
not  yet  approved  the  U.  S.  dele- 
gates, it  appeared  likely  that  among 
them  will  be  Assistant  Secretary 
of  State  Clayton,  Francis  Colt  de- 
Wolf,  chief,  State  Dept.  Telecom- 
munications Section,  FCC  Chair- 
man Paul  A.  Porter  and  possibly 
Comdr.  Paul  D.  Miles  who  on 
Thursday  becomes  chief  of  the 
new  Frequency  Service  Section  of 
the  FCC  (see  story  page  18). 

Following  commercial  firms  will 
send  representatives :  Western 
Union,  AT&T,  Press  Wireless, 
RCA,  RCAC,  Radiomarine  Corp., 
Aeronautical  Radio,  Tropical  Radio. 
U.  S.  delegates  will  leave  Washing- 
ton Nov.  20  for  New  York  by  plane 
and  fly  to  Bermuda  by  Pan-Amer- 
ican clipper. 


Answers  FTC  Charge 

MONTGOMERY  WARD  &  Co., 
Chicago,  has  filed  answer  to  a  Fed- 
eral Trade  Commission  complaint 
charging  the  company  with  mis- 
representing the  number  of  tubes 
contained  in  radio  sets  it  sells  and 
with  mirepresenting  capacity  of  the 
sets  for  television.  Asserting,.,  re- 
spondent has  not  sold  or  distributed 
sets  since  the  spring  of  1943,  the 
answer  denies  its  representations 
were  false  or  misleading.  It  admits 
tuning  beacon  and  rectifier  tubes 
perform  no  function  in  detection, 
amplification  and  reception  of  sig- 
nals but  maintains  they  do  perform 
important,  necessary  functions  in 
operation  of  sets.  Answer  further 
admits  that  sets  were  incapable  of 
receiving  and  reproducing  picture 
signals  in  visual  form,  but  con- 
tends they  were  equipped  so  they 
could  be  plugged  in  and  used  in 
connection  with  video  sets  for  the 
purpose  of  amplifying  and  streng- 
thening the  sound  produced  and 
broadcast  in  connection  with  pic- 
ture signals  produced  in  visual 
form. 


Coincidence 

MUTUAL  received  a  letter  from 
a  ten-year-old  organist  in  Salem, 
Ore.,  applying  for  audition  on 
"Tomorrow's  Talent"  a  special 
broadcast  which  climaxed  Na- 
tional Radio  Week  on  Nov.  10, 
signed  by  Phil  Carlin  Jr.  Name, 
coincidentally,  is  the  same  as  that 
of  the  originator  of  the  idea  of  the 
show — Phil  Carlin,  MBS  vice-pres- 
ident in  charge  of  programs.  They 
are  not  related. 


Folks  in  the  Tri-Cities  are 
industrious.  They  eat  more 
than  the  average  U.  S. 
family,  spending  23%  more  for  food.* 
This  means  the  Tri-Cities  is  a  phis  food 
market! 

A  major  portion  (52V2%)  of  the  Tri- 
Cities  food  sales  originates  on  the  Illi- 
nois side,  in  the  Moline-Rock  Island  zone. 
WHBF  is  the  favorite  home  station  with 
plenty  of  local  influence.  In  all,  WHBF's 
primary  area  (.5  MV)  reaches  1  %  mil- 
lion people  ...  in  the  very  heart  of  the 
Corn  Belt. 

♦As  revealed  by  1940  Census 

June?. 


OCK  IS  LAND -M  0  LINE,  ILL.  DAVENPMT,  IA. 

1270  KC    5000  WATTS 
BASIC  MUTUAL  NETWORK 
Affiliate:  Rock  Island  ARGUS 


Howard  H.  Wilson  Co.,  Nat'l  Representatives 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •  Page 


IN  EASTERN  NORTH  CAROLINA 

*WRRF* 

COMPLETELY  COVERS  THIS 

HUNDRED  MILLION  DOLLAR  MARKET 


Over  600,000  Population 
67,144  Radio  Homes 
6,188  Retail  Outlets 

Annual  RETAIL  SALES 
Over  $100,000,000 

Serve*/  by 
WRRF  The  American  Network 
Station  . 
Write  Us  Today  for  Our 
New  Informative  Folder 


TARHEEL 

BROADCASTING  SYSTEM,  INC. 
WASHINGTON,  NORTH  CAROLINA 

National  Radio  Representative 

FORJOE  &  CO. 

New  York  «  Chicago  .<  Philadelph 


***** 


In  the  old  days  they  fired  a 
gun  from  The  Citadel  in 
Halifax,  Nova  Scotia,  to  tell 
the  time. 


Today  the  population  listens 
to  CHNS  for  the  time. 

NOTE:  They  Still  Fire  the  Gun 
Keeping   Up  the   Old  Traditions! 

Traditions,    However,    Don't  Get 
Much  Business. 

CHNS  DOES— Try  It. 


WLW 

700  ON  YOUR  DIAL 


THE  NATION'S 
MOST 
MERCHANDISE-ABLE 
STATION 


CHATTING  INFORMALLY  at  opening  of  Senate  radio 
gallery  broadcast  room  last  week  were  these  notables 
(1  to  r);  Speaker  Rayburn  of  the  House;  a  Govern- 
ment employe;  Leslie  Biffle,  Senate  clerk;  President 
Truman;  Kenneth  Berkeley,  general  manager,  WMAL, 
back  of  President;  Richard  Harkness,  NBC,  president, 


Radio  Correspondents  Assn.;  Mrs.  Louise  MacFarlane, 
WITH  Baltimore;  Sen.  Maybank  (D-S.C),  back  of 
Mrs.  MacFarlane;  Ian  Ross  MacFarlane,  WITH-Asso- 
ciated;  Bob  Evans,  WTOP-CBS;  NAB  President  Justin 
Miller  (handkerchief  to  mouth);  FCC  Chairman  Paul 
A.  Porter;  Raine  Bennett,  WRC-NBC. 


Gallery 

(Continued  from  page  16) 

dedication  was  held  up  until  Na- 
tional Radio  Week.  The  room  was 
first  used,  while  work  was  still  go- 
ing on,  to  broadcast  Senatorial  com- 
ments on  the  death  of  the  late 
President  Roosevelt  last  April. 
First  use  of  the  network  booths 
was  made  on  V-E  Day,  but  perm- 
anent installations  then  were  lack- 
ing and  the  networks  installed 
temporary  lines.  Sen.  O'Mahoney 
(D-Wyo.)  is  the  first  Senator  to 
broadcast  from  the  new  room. 

Several  news  broadcasts  origi- 
nate now  from  the  Senate  radio 
room  and  more  are  expected  after 
the  first  of  the  year  when  Con- 
gress returns  from  Christmas  va- 
cation and  ties  into  postwar  leg- 
islation. 

Room  in  House 

A  radio  room  comparable  to  that 
of  the  Senate  is  being  installed  in 
the  House  wing  of  the  Capitol. 
Work  will  be  completed  late  this 
year,  according  to  Architect  Lynn. 
Formal  ceremonies  opening  the 
House  radio  room  also  are  being 
planned  by  the  Correspondents 
Assn.,  which  now  numbers  more 
than  100  active  members  in  Wash- 
ington and  some  400  associate 
members. 

Members  of  the  executive  com- 
mittee who  were  hosts  at  Wednes- 
day's formal  opening  of  the  Sen- 
ate room  are:  Earl  Godwin,  Amer- 
ican network,  past  president  and 
ex-officio;  Richard  Harkness,  NBC, 
president;  Rex  Goad,  Transradio 
Px'ess,  vice-president;  William  Cos- 
tello,  CBS,  secretary;  Al  Warner, 
WOL-Mutual,  treasurer;  Rudolph 
Block,  KIRO  Seattle,  member-at- 
large. 

Guests  included  FCC  Chairman 
Paul  A.  Porter,  NAB  President 
Justin  Miller,  Secretary  of  Labor 
Schwellenbach,  Speaker  Rayburn, 
Secretary  Biffle  of  the  Senate,  Fel- 
ton  Johnson,  secretary  to  the  Ma- 
jority; Carl  Loeffler,  secretary  to 
the  Minority;  Wall  Doxey,  ser- 
geant-at-arms;  Mark  Trice,  assist- 
ant sergeant-at-arms;  Ad  Schneid- 


Congressional  Appeal  Seen  in  Decision 
Of  Court  Against  1943  Deficiency  Act 


CONGRESS  is  expected  to  appeal 
a  U.  S.  Court  of  Claims  decision 
of  last  week,  awarding  back  sal- 
aries to  three  former  government 
employes — two  of  the  FCC — whose 
wages  were  cut  off  in  1943  urgent 
deficiency  bill.  John  C.  Gall,  at- 
torney retained  to  represent  Con- 
gress, will  confer  this  week  with 
House  Appropriations  subcommit- 
tee, headed  by  Rep.  Kerr  (D-S.C), 
which  initiated  action  to  terminate 
salaries. 

WPAB  Sale  Approved 

CONSENT  has  been  granted  by 
the  FCC  to  acquisition  of  control 
of  WPAB  Ponce.  P.  R..  by  grouo 
of  present  stockholders  through 
purchase  by  Alberto  Wirshine:  of 
10%  interest  held  by  Pedro  Juan 
Serralles.  Amount  involved  is 
$4,050.  Mr.  Wirshing,  Arturo  Gal- 
lardo,  Mrs.  Porrata  Doria,  Charles 
Clavell  and  Rafael  Lopez  Zapata 
now  hold  total  combined  interest  of 
55%.  Remaining  stock  is  owned  by 
Miguel  Soltero  Palermo. 

er,  NBC  New  York;  Cedric  Foster, 
Mutual  Boston;  Robert  Menaugh, 
superintendent,  House  radio  gal- 
lery; Harold  Beckley,  superintend- 
ent, Senate  press  gallery,  and  the 
following  Senators: 

Brewster  (R-Me.),  Byrd  (D- 
Va.),  Capper  (R-Kan.),  Carville 
(D-Nev.),  Connolly  (D-Tex.),  Cor- 
don (R-Ore.),  Donnell  (R-Mo.), 
Ellender  (D-La.),  Ferguson  (R- 
Mich.),  Guffey  (D-Pa.),  Gurney 
(R-S.  D.),  Hart  (R-Conn.),  Hatch 
(D-N.  M.),  Hickenlooper  (R-Ia.), 
Hill  (D-Ala.) ,  Huffman  (D-O.), 
Kilgore  (D-W.  Va.),  Knowland 
(R-Cal.),  Langer  (R-N.  D.) ,  May- 
bank  (D-S.  C),  McMahon  (D- 
Conn.).  O'Mahoney  (D-Wvo.), 
Peed  (R-Kan.),  Revercomb  (R-W. 
Va.),  Taylor  (D-Ida.),  Tunnell 
(D-Del.) ,  Wiley  (R-Wis.),  Willis 
(R-Ind.). 

Also  invited  were  members  of 


the  trade  press.  Virtually  all  of  the 
106  members  of  Radio  Correspond- 
ents Assn.  attended. 

Affected  are  Dr.  Goodwin  Wat- 
son, former  chief  of  analysis  divi- 
sion, Foreign  Broadcast  Intelli- 
gence Service,  who  was  awarded 
$101.78;  William  E.  Dodd  Jr., 
former  editor  in  FBIS,  whose 
award  was  $59.83,  and  Robert 
Lovett,  executive  assistant  to  the 
Governor  of  the  Virgin  Islands, 
whose  $1,996  claim  was  upheld. 

Congress  attached  a  rider  to  the 
1943  deficiency  bill  prohibiting  use 
of  appropriations  for  paying  sal- 
aries of  the  three  after  Nov.  15, 
1943.  On  recommendation  of 
Charles  R.  Denny  Jr.,  then  FCC 
general  counsel  and  now  a  Com- 
missioner, and  the  Dept.  of  Justice, 
the  three  men  worked  an  extra 
week  to  test  the  constitutionality 
of  the  rider.  The  Court  of  Claims 
held  that  the  Congressional  act  was 
unconstitutional.  In  meantime  both 
Dr.  Watson's  and  Mr.  Dodd's  for- 
mer jobs  have  been  abolished. 
Congressional  action  followed 
charges  by  the  old  Dies  group  that 
the  three  were  alleged  "left  wing 
radicals"  and  "fellow  travelers". 


NORTHERN  FLORIDA'S 
BEST  RADIO  "BUT 
•  Send  for  Defalk  • 


f 

Riprtsenlei  by  ■  !  II 

JOHN  H.  PERRY  ASSOCIATES 


Page  90    •    November  12,  1945 


B  R  OAD>C  A  STL  NG   •  .Broadcast  Mv»r  thing 


Standbys 

(Continued  on  page  16) 

been  stronger.  He  turned  down  a 
second  glass. 

*  *  * 

SEN.  MAYBANK  (D-S.  C.)  com- 
mented that  he  could  "make  a  lot 
of  speeches  now".  He  was  respon- 
sible two  years  ago  for  getting  the 
World  Series  broadcasts  on  a  local 
!  station  in  South  Carolina  not  af- 
!  filiated    with    Mutual    and  has 
j  staunchly  defended  the  FCC  net- 
work regulations. 

SPEAKER  RAYBURN  (D-Tex.) 
I  almost  didn't  get  in  and  once  in  he 
held  onto  his  hat.  At  the  door  Rep. 
;  Rayburn,  accompanied  by  a  gal- 
lery member,  was  halted  by  secret 
service    operatives.    The  gallery 
J1  member  produced  his  card,  was  ad- 
1  mitted.  "Where's  your  card?"  the 
agent  asked  the  Speaker.  "He's  the 
Speaker  of  the  House,"  interjected 
|  the  radio  newsman.  Apologies  were 
in  order  and  the  Speaker  smilingly 
|  entered.  President  Truman  asked 
if   he   were   leaving,   noting  the 
,  Speaker  with  hat  in  hand.  Said  Mr. 
.  Rayburn:  "Mr.  President,  I  have  a 
new  hat  and  I  don't  want  to  take 
.  a  chance  on  losing  it."  Mr.  Hark- 
ness  interposed :  "I'll  bet  if  you  had 
.  gone   to   the   press   gallery,  Mr. 
I  Speaker,  you  would  have  laid  your 
,  hat  down."  Editor's  Note:  Several 
I  distinguished  guests,  including  Sec- 
!  retary    of    Labor  Schwellenbach, 
l  couldn't  find  their  hats  after  the 
event. 

*  *  * 

I  SEN.  CHAN  GURNEY  (R-S.  D.), 
)  former  operator  of  WNAX  Yank- 
ton, S.  D.,  a  late  comer,  said  on  the 
radio  room:  "I'm  glad  to  see  this. 
I  Radio  is  an  important  medium  in 
our  daily  lives." 

*  *  * 

SEVERAL  guests  failed  to  bring 
1  their  special  admittance  cards  and 

D.  Harold  McGrath,  superintendent 
■  of  the  Senate  radio  gallery,  had  to 

leave  the  room  several  times  to 
[  identify  them  to  the  satisfaction  of 

the  secret  service. 

|  ALL  ENTRANCES  and  stairways 
in  the  vicinity  of  the  radio  room 
were  closed  at  3:30  p.m.  Night 
guards  were  called  on  duty.  Secret 
service  men  roamed  the  Capitol 
virtually  all  day  Wednesday.  A 
general  hush-hush  "what's  up"  at- 
mosphere prevailed.  The  question 


FCC  Assigns  Frequency  Bands 
For  Use  of  Amateur  Operators 


SOME  60,000  amateur  operators 
may  resume  operations  November 
15  in  new  frequency  bands  allo- 
cated by  the  FCC.  Announced  last 
Friday,  assignments  follow  previ- 
ously reported  proposed  allocations 
of  the  Commission. 

Amateurs,  whose  ranks  include 
many  practical  as  well  as  potential 
broadcasters,  have  been  off  the  air 
since  Pearl  Harbor  except  for  pro- 
visional period  designated  by  the 
Commission  this  year  in  112-115.5 
mc  band  during  August  21-Novem- 
ber  15  period. 

The  official  consent,  Order  130, 
adopted  Friday,  is  effective  Thurs- 
day 3  a.m.  EST  for  operators  in 
good  standing  before  war  and 
validates  certain  amateur  station 
licenses  until  May  15,  1946.  Order 
also  cancels  several  previous  war 
emergency  period  orders  relating 

was  answered  when,  shortly  after 
4:30,  the  President  arrived. 

SUPERINTENDENT  McGrath 
and  President  Harkness  had  a  last- 
minute  problem  that  Earl  Godwin 
solved  in  the  nick  of  time.  They 
wanted  to  hang  a  framed  copy  of 
President  Truman's  letter  on  radio 
which  appeared  in  the  July  9 
Broadcasting.  The  walls  were 
crowded  with  pictures  of  Senators, 
Representatives,  Cabinet  members 
and  commentators.  Said  Mr.  God- 
win: "Take  Godwin's  picture  down. 
The  President's  letter  is  far  more 
important  than  my  likeness."  It 
wasn't  necessary.  A  small  picture 
below  the  American  commentator's 
was  removed  and  the  letter  hung 
directly  beneath  the  Radio  Corre- 
spondent Assn.'s  past  president's 
photo.  "I  heartily  concur  in  the 
President's  views,"  said  Mr.  God- 
win. 

SECRET  SERVICE  men  had  the 
toughest  assignment  of  all.  Presi- 
dent Truman — at  home  on  Capitol 
Hill — moved  nimbly  about  the 
crowd,  greeting  old  friends  and 
meeting  new  ones.  Two  men  among 
them  detailed  to  guard  him  at- 
tempted to  stand  at  his  back  at  all 
times,  but  the  President  outma- 
neuvered  them  on  footwork. 


to  contact  with  foreign  stations, 
portable  operation,  overall  amateur 
operation  and  the  late  order  of 
provisional  operation. 

Following  frequency  bands  are 
assigned  by  Order  130  for  amateur 
use: 

28.0-  29.7  mc  using  type  Al  emis- 
sion (code). 

28.1-  29.5  mc  using  type  A3  emis- 
sion (voice). 

28.95-29.7  mc  using  special  emis- 
sion for  radiotelephony  (FM). 

56-60  mc  using  Al,  A2,  A3  and 
A4  (facsimile)  emissions.  Frequen- 
cies 58.5-60  mc  are  available  for 
amateur  radiotelephony  until  3  a.m. 
EST  March  1,  1946,  at  which  time 
subject  to  further  order,  television 
broadcast  stations  now  assigned 
frequencies  within  50-54  mc  band 
will  be  removed  and  band  then  as- 
signed to  amateur  service  in  lieu 
of  56-60  mc  band. 

144-148  mc,  using  Al,  A2,  A3 
and  A4  emissions  and  special  emis- 
sions for  radiotelephony  and  radio- 
telegraphy  (FM).  Portion  of  band 
between  146.5-148  mc  shall  not  be 
used  by  stations  located  within  50 
mile  area  of  Washington,  D.  C,  or 
Seattle,  Wash.,  because  of  use  of 
those  facilities  for  the  time  being 
by  other  services. 

2300-2450  mc,  5250-5650  mc, 
10000-10500  mc  and  21000-22000  mc 
using  Al,  A2,  A3,  A4  and  A5  (tele- 
vision) emissions  and  special  emis- 
sion for  radiotelephony  and  radio- 
telegraphy  (FM). 

Order  expressly  excludes  use  of 
any  of  these  frequencies  by  amateur 
stations  in  Central,  South  and  West 
Pacific  Ocean  areas  for  present 
time.  Commission  pointed  out  addi- 
tional assignments  will  be  effected 
gradually  and  in  consideration  of 
present  uses  by  other  services  such 
as  military  and  government. 

All  amateur  station  licenses 
valid  at  any  time  during  the  period 
December  7,  1941  to  September  15, 
1942  (date  of  suspension  of  actions 
on  station  licenses  re  renewals  or 
modification),  which  have  not  been 
revoked  are  good  for  presently  de- 
signated six-month  period. 

Amateur  operators  licenses  have 
been  issued  throughout  war  period. 
Several  thousand  of  these  are  held 
by  servicemen  who  through  their 
amateur  qualifications  were  routed 
into  communications  work. 

Commission  representatives,  as 
well  as  spokesman  for  amateur 
group  in  Washington,  believe  there 
will  not  be  much  of  a  delay  in  re- 
sumption of  amateur  work,  as  most 
hams  are  "ready  to  go". 

Station  and  operator  licensing  is 
handled  on  FCC  Form  610,  to  be 
available  at  some  30  FCC  local 
offices  within  next  few  weeks. 


"OPEN  SESAME" 

TO 

OKLAHOMA'S 

PROSPEROUS 
MAGIC  EMPIRE 


TULSA 


John  Esau,  Gen.  Mgr. 

Represented  Nationally 
by  Free  &  Peters,  Inc. 


KALE,  Portland,  Oregon 

".  .  .  convinced  AP  should  be 
an  integral  part  of  every  leading 
radio  station  .  .  .  features  spicy 
and  timely  .  .  .  dispatches  from 
every  corner  of  the  globe  are  con- 
cise, highly  readable  and  always 
early." 

Tom  Decker 
News  Director 


available  through 

PRESS  ASSOCIATION, 


PAUL  RAIBOURN,  President,  Television 
Productions  Inc.,  will  address  the  Amer- 
ican Association  of  Advertising  Agen- 
cies in  Los  Angeles  Nov.  14  on  the  sub- 
ject "The  Case  for  Sponsored  Televi- 
sion". 


MUTUAL 
NETWORK 

Now  On 

WMOH! 

Over  160,000 
Radio  Homes  In 
.5  MV/M  Area! 

WMOH 

Hamilton,  Ohio 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  91 


Ws3S 


HK  Vni.KV  -  KKKI) 


ujnnx 

vnnKTon  -  sioux  citv 


MM 

the  50,000 

watt  voice 
of  Cincinnati 


^  -  5000  WAnS  1330  KC 

^EVD 

ENGLISH  •  JEWISH  •  ITALIAN 

Nationo!  Advertisers  consider  WEVD 
a  "most"  to  cover  the  great  Metro- 
politan New  York  Market. 

Senrf  for  WHO'S  WHO  on  WEVD 
WEVP-117  Wert  4Mi  Sfrtt  «- **•  **• 

Page  92    •    November  12,  1945 


Telephone  Survey 
Advantages  Shown 

Factor  of  Attentiveness 
Included  in  Hooper  Data 

THE  COINCIDENTAL  telephone 
audience  survey  method  supplies  a 
measure  of  attentiveness  of  the 
listeners  as  well  as  of  reported 
listening,  C.  E.  Hooper,  president 
of  C.  E.  Hooper  Inc.,  told  a  meet- 
ing of  subscribers  to  Hooper 
reports  held  Wednesday  at  the 
Hotel  Biltmore,  New  York.  Similar 
client  meeting  was  held  the  previ- 
ous week  in  Chicago  and  one  is 
scheduled  for  Nov.  15  in  Philadel- 
phia, with  others  to  follow. 

Special  study  on  attentiveness 
was  made,  Mr.  Hooper  said,  to  ac- 
count for  differences  between  audi- 
ence ratings  reported  by  his  or- 
ganization and  by  C.  E.  Nielsen 
mechanical  measurement  of  receiv- 
er use.  The  Nielsen  reports,  he 
said,  were  usually  higher  than 
Hooper  ratings,  but  not  consistently 
so,  with  greatest  differences  found 
in  the  daytime. 

Hooper  interviewers,  using  both 
phone  and  personal  interviews  for 
a  four-day  period,  asked  two  spe- 
cial questions:  Was  there  a  radio 
set  turned  on  anywhere  in  your 
house  when  the  telephone  (door- 
bell) just  rang?  Was  anyone  ac- 
tually listening,  or  was  it  turned 
on  between  programs  with  nobody 
listening?" 

Results,  Mr.  Hooper  explained, 
showed  generally  that  when  pro- 
grams were  such  as  to  call  for  at- 
tentive listening,  such  as  news,  dif- 
ference between  telephone  and 
meter  ratings  is  smallest;  when 
programs  do  not  call  for  such  lis- 
tening, difference  tends  to  increase. 
For  example,  he  reported,  meter 
measurements  were  43.6%  higher 
than  telephone  coincidental  ratings 
for  the  8-9  a.m.  period,  but  when 
this  is  broken  down  by  quarter- 
hours  it  is  found  difference  rose 
from  27.6%  during  8-8:15  a.m. 
news  to  68.7%  after  news  had 
ended.  Similar  analysis  of  noon- 
time listening  showed  average  dif- 
ference of  32.7%  for  12-1  p.m. 
hour,  with  only  14.1%  during  noon 
news  and  39%  afterwards. 

Lewis  Tour 

DOROTHY  LEWIS,  NAB  coordi- 
nator of  listener  activities,  left  New 
York  Nov.  11  for  a  three-day 
speaking  tour.  Today  (Nov.  12) 
she  is  to  address  a  luncheon  of 
civic  and  educational  leaders  in 
Utica  sponsored  by  WIBX.  On 
Tuesday  she  will  speak  to  the  com- 
bined conventions  of  the  New  York 
State  Farm  Bureau,  New  York 
State  granges  and  Four-H  Clubs 
in  Syracuse.  Wednesday  at  Ro- 
chester she  will  address  the  Fed- 
eration of  Women's  Clubs  and  will 
be  an  honored  guest  at  a  luncheon 
given  by  Mrs.  Frank  Gannett,  wife 
of  the  owner  of  the  Gannett  news- 
paper stations.  On  Thursday,  Mrs. 
Lewis  will  serve  as  chairman  in  the 
regular  advertising  women's  lunch- 
eon in  New  York. 


C.  H.  BOJSD  RETURNS 
FROM  AAF  SERVICE 

CLYDE  H.  BOND,  consulting  ra- 
dio engineer,  last  week  rejoined  the 
firm  of  May  &  Bond,  Washington, 
consulting  engi- 
neers, after  a 
year  of  active 
service  in  the 
China  theater  for 
the  Operations 
Analysis  Division 
of  the  Army  Air 
Forces.  Mr. 
Bond,  a  civilian 
engineer  with  the 
Army,  became  a 
member  of  the 
original  firm  of  May,  Bond  &  Roth- 
rock  upon  its  formation  more  than 
a  year  ago.  Last  Oct.  31,  that  firm 
was  dissolved  and  the  new  firm  of 
May  &  Bond  was  established.  Har- 
old Rothrock  has  left  the  firm  and 
has  not  yet  announced  his  plans. 
May  &  Bond  offices  are  in  the  Kel- 
logg Bldg.,  Washington. 


Mr.  Bond 


HOPE  LEADS  HOOPER 
PACIFIC  COAST  LIST 

BOB  HOPE  pulled  top  audience  on 
Pacific  Coast  during  October  ac- 
cording to  C.  E.  Hooper  Inc.,  whose 
October  Pacific  network  report 
gives  Bob  Hope  program  a  rating 
of  28.3.  Fibber  McGee  &  Molly 
was  second  with  21.4  and  Fred 
Allen  third  with  21.3. 

First  15  programs  also  included 
Great  Gilder  sleeve,  19.2;  Charlie 
McCarthy,  19.1;  Mr.  District  At- 
torney, 18.9;  Abbott  &  Costello, 
18.7;  Hildegarde,  18.0;  Take  It 
or  Leave  It,  17.2;  Walter  Winchell, 
16.6;  Screen  Guild,  16.6;  Fannie 
Brice,  16.1 ;  Truth  or  Consequences, 
15.7;  Adventures  of  the  Thin  Man, 
15.2;  The  Whistler,  15.2. 

Report  shows  average  evening 
audience  rating  of  8.2,  up  1.0  from 
September  and  up  0.4  from  Oct. 
1944.  Average  evening  sets-in-use 
was  30.5,  up  2.6  from  September, 
down  0.3  from  Oct.  1944.  Average 
evening  available  audience  is  74.8, 
up  1.0  from  September,  down  0.2 
from  Oct.  1944. 

Average  daytime  audience  rating 
was  3.6,  down  0.1  from  September, 
down  0.3  from  Oct.  1944.  Average 
daytime  sets-in-use  was  14.5,  loss 
of  0.3  from  September,  gain  of  0.3 
from  Oct.  1944.  Average  daytime 
available  audience  was  66.9,  un- 
changed from  September  but  1.5 
more  than  for  Oct.  1944. 


Curtis  TV  Sponsor 

CURTIS  PUBLISHING  Co.,  Phil- 
adelphia, sponsored  the  exclusive 
telecast  of  the  Army-Notre  Dame 
football  game  last  Saturday  from 
New  York  Yankee  Stadium  on 
NBC's  television  station  WNBT. 
Company  will  also  sponsor  the 
Army-Navy  game  on  Dec.  1  at 
Philadelphia.  Broadcasts  of  the 
game  on  NBC  are  also  sponsored 
by  Curtis.  Agency  is  Macfarland 
Aveyard  &  Co.,  New  York. 


Ellison  Criticizes 
Radio  Commercials 

Sylvania  Exec  Addresses  Group 
Of  Canadian  Advertisers 

"TWO  of  the  more  serious  com 
plaints  of  people  about  advertising  J 
concern  certain  types  of  radio 
commercials  and  boastful,  bragga- 
docio advertisements,"  Paul  S.  El- 
lison, vice-chairman  of  the  Assn. 
of  Natl.  Advertisers  and  director 
of  advertising  and  sales  promotion 
of  Sylvania  Electric  Products  Inc., 
New  York,  told  the  annual  meet- 
ing of  Assn.  of  Canadian  Adver- 
tisers at  a  meeting  at  Toronto, 
Canada,  last  Wednesday. 

"The  largest  single  area  of  crit- 
icism has  to  do  with  radio  com- 
mercials," he  said.  "It  is  interest- 
ing to  note  that  although  just 
about  every  member  of  the  public 
is  a  radio  listener,  four  out  of  five 
say  they  prefer  commercially- 
sponsored  radio  to  Government- 
controlled  broadcasting." 

"But  there  is  a  consistent  minor- 
ity of  15%  who  would  rather  pay 
a  tax  on  their  receivers  and  have 
the  Government  take  over.  Nearly 
all  these  people  indicate  that  the 
reason  they  have  developed  this 
attitude  is  because  of  the  obnoxious 
nature  of  some  radio  commercials. 

"One  result  of  these  findings  has 
been  a  large  volume  of  private  re- 
search in  the  past  several  months 
on  radio  commercials  so  that  spon- 
sors and  broadcasters  can  deter- 
mine how  to  harmonize  such  mes- 
sages with  the  public's  desires." 


Farm  Group  Meeting 

FARM  Directors  Committee  of  the 
NAB  has  tentatively  scheduled  a 
meeting  Dec.  4-5  in  Chicago.  Larry 
Haeg,  farm  director  of  WCCO 
Minneapolis,  is  committee  chair- 
man. C.  E.  Arney  Jr.,  NAB  secre- 
tary-treasurer, will  attend. 


War  Production  Data 

CENSUS  BUREAU  last  week 
published  a  collection  of  26  radio 
and  radio  war  production  tables 
covering  the  period  from  July  1940 
to  July  1945.  Figures  previously 
had  been  announced  by  the  War 
Production  Board  and  showed  to- 
tal output  during  the  period  of 
$7,680,000,000  [Broadcasting,  Oct. 
8]. 


Strout  for  Baukhage 

RICHARD  STROUT,  Washington 
correspondent  of  the  Christian 
Science  Monitor;  David  Wills  of 
the  American  staff  in  Washington, 
and  Leon  Henderson,  former  chief 
of  the  OPA,  will  replace  H.  R. 
Baukhage,  American  commentator, 
on  Tuesday,  Wednesday  and  Fri- 
day broadcasts,  in  that  order,  while 
Baukhage  covers  the  Nuremberg 
trials  on  American,  broadcasting 
from  Germany  on  Monday  and 
Thursday  at  his  regular  time, 
1-1:15  p.m.  Program,  Baukhage 
Talking,  is  on  five  times  weekly  on 
co-operative  basis. 


BROADCASTING 


Broadcast  Advertising 


RADIO  CONFERENCE 
m  SET  FOR  MARCH 

FOURTH  ANNUAL  radio  confer- 
ence will  be  held  the  first  week  in 
March  at  U.  of  Oklahoma,  Norman 
&  Oklahoma  City.  University  will 
be  host  at  the  conference,  whose 
;  theme  will  be  "Radio  in  Transi- 
tion". 

Sherman  P.  Lawton,  newly  ap- 
pointed radio  director,  U.  of  Okla- 
homa and  in  charge  of  organiza- 
tion for  conference,  held  pre-confer- 
ence  meetings  in  October  and  No- 
vember   in    Oklahoma    City  and 

|  Tulsa.  He  will  meet  with  radio 
leaders  in  Chicago  Nov.  22  and 
23  for  a  program  planning  conf er- 

I  ence. 

Members  of  the  1946  radio  con- 
ference committee  are:  M.  K. 
Bonebrake,  KOCY  Oklahoma  City; 
Kenyon  Brown,  KOMA  Oklahoma 
City;  Arthur  Casey,  WOL  Wash- 
ington; Peggy  Cave,  KSD  St. 
Louis;  W.  W.  Charters,  Stephens 
College,  Columbia;  Robert  Comp- 
ton,  WCAZ  Carthage,  111.;  Doris 
Corwith,  NBC  New  York;  Wil- 
lavd  D.  Egolf,  NAB,  Washington; 
Robert  Enoch,  KTOK  Oklahoma 
City;  Jerry  Hoekstra,  KMOX  St. 
Louis;  Lt.  Col.  Harold  Kent,  U.  S. 
Office  of  Education,  Washington; 
Ken  Miller,  KVOO  Tulsa;  Tom 
Slater,  Mutual,  New  York;  Har- 
rison B.  Summers,  American,  New 
York;  Chester  Thomas,  KXOK  St. 
Louis;  Keith  Tyler,  Assn.  for  Ed- 
ucation by  Radio,  Columbus ;  Judith 
Waller,  NBC,  Chicago;  Earl  Wil- 
liams, KFAB  Omaha. 


Hearing  on  Use  of  'ABC 
Is  Postponed  to  Dec.  3 

HEARING  on  Associated  Broad- 
casting Co.'s  efforts  to  restrain 
American  Broadcasting  Co.  from 
using  the  call  letters  "ABC"  last 
week  was  postponed  from  Nov.  7  to 
Dec.  3  by  Judge  Michael  Igoe  in 
U.  S.  District  Court,  Chicago. 

Latter  date,  it  was  explained,  is 
the  earliest  on  which  the  Court  can 
hear  the  arguments,  due  to  the 
press  of  other  official  business. 

Carter  Hearing 

HEARING  to  take  additional  testi- 
mony in  the  case  in  which  Federal 
Trade  Commission  charges  Carter 
Products  Inc.  (Carter's  Little  Liver 
Pills)  with  false  advertising  was 
slated  to  open  last  week  in  Phila- 
delphia. Respondent  is  accused  of 
falsely  advertising  the  therapeutic 
properties  of  Carter's  Little  Liver 
Pills.   •  

Stock  Rights 

COMMON  stockholders  of  Crosley 
Corp.  of  record  Nov.  6  have  re- 
ceived rights  for  21  days  to  sub- 
scribe to  no-par  common  stock  of 
Crosley  Motors  Inc.,  at  $6  a  share, 
to  the  extent  of  one  share  for  each 
share  of  Crosley  Corp.  held,  ac- 
cording to  an  order  of  the  New 
York  Stock  Exchange  on  Nov.  7, 
covering  transactions  in  Crosley 
Corp.  shares.  The  rights  will  ex- 
pire on  Nov.  27. 


Right  on  Schedule 

WHILE  GUITAR  Player 
Tony  Mottola  was  making 
music  on  the  Jack  Berch 
show  on  American  last 
Wednesday  a  little  after  4 
p.m.  his  wife  presented  him 
with  a  six-pound,  15-ounce 
baby  daughter.  Just  26 
months  before,  also  at  4 
p.m.  when  Tony  was  broad- 
casting with  Perry  Como, 
the  Mottola's  first  daughter 
was  born. 


Van  Volkenburg  Heads 
N.  Y.  CBS  Radio  Sales 

MAJOR  CHANGES  in  manage- 
ment affecting  CBS-WBBM  Chi- 
cago and  CBS-KMOX  St.  Louis 
announced  last  week  have  resulted 
in  Jack  Van  Volkenburg's  appoint- 
ment to  head  radio  sales  for  CBS 
New  York.  He  has  been  with 
WBBM  15  years,  as  assistant  to  H. 
Leslie  Atlass,  vice-president  and 
general  manager,  CBS  western  di- 
vision. He  suceeds  Kelly  Smith,  re- 
cently named  CBS  director  of  sta- 
tion relations.  Frank  Falknor,  gen- 
eral manager  of  KMOX,  takes 
Mr.  Van  Volkenburg's  position  at 
WBBM,  while  remaining  chief  en- 
gineer of  CBS  western  division. 
Wendel  Campbell,  KMOX  commer- 
cial manager,  becomes  general 
manager. 

Other  changes  include  appoint- 
ment of  Bill  Edwards  of  CBS  New 
York  sales  office,  as  head  of 
WBBM  sales  department;  Dave 
Sutton,  released  from  Marines  as 
captain,  becomes  sales  manager  of 
KMOX;  with  Maj.  H.  Leslie  At- 
lass Jr.,  released  from  Signal 
Corps,  named  director  of  installa- 
tion of  CBS-WBBM  television  fa- 
cilities. 


IT&T  Receiver 

FEDERAL  TELEPHONE  &  RA- 
DIO CORP.,  manufacturing  sub- 
sidiary of  I.  T.  &  T.  will  enter  the 
radio  receiver  field  in  addition  to 
its  activities  in  manufacturing 
transmitter  and  associated  equip- 
ment for  AM  and  FM  broadcasters. 
Company  plans  an  initial  line  of 
four  or  five  table  models  to  which 
cabinet  models  including  combina- 
tion radio-phonograph  will  be  added 
at  a  later  time. 


Home  Products  Dicker 

AMERICAN  Home  Products,  New 
York,  through  Dancer-Fitzgerald  & 
Sample,  New  York,  is  negotiating 
with  NBC  for  possible  sponsorship 
of  the  Fred  Waring  program,  11- 
11:30  a.m.,  now  sustaining  on  NBC, 
5  times  weekly.  NBC's  asking  price 
for  the  program,  which  network 
has  declined  to  reduce,  is  however, 
beyond  figure  set  by  AHP,  and  a 
co-sponsorship  deal  is  under  con- 
sideration. Matter  is  still  in  the 
preliminary  discussion  stage. 


JOHN  HOGAN  URGES 
MORE  COOPERATION 

"RADIO  will  be  developed  faster 
if  those  engaged  in  it  work  to- 
gether more,"  John  V.  L.  Hogan, 
fellow  and  past  president  of  the 
Institute  of  Radio  Engineers  and 
president  of  WQXR  New  York, 
told  members  attending  the  insti- 
tute's Radio  Pioneers'  party  at  the 
Hotel  Commodore,  New  York,  last 
Thursday  night. 

"No  one  can  state  how  much  the 
institute  has  contributed  to  the 
winning  of  two  world  wars,"  Mr. 
Hogan  said.  "But  radio  communi- 
cation was  much  used  in  World 
War  1,  and  radio  communication 
and  control  were  well  nigh  indis- 
pensable in  World  War  2,  and  I 
do  not  believe  I  would  be  far 
wrong  if  I  should  say  that  the 
greater  part  of  radio  development, 
both  civil  and  military,  has  been 
based  upon  the  work  and  the  think- 
ing of  men  who  have  been  and  are 
associated  with  the  IRE." 

More  than  1,000  wireless  pio- 
neers from  the  earliest  start  of 
radio  to  the  beginning  of  broad- 
casting 25  years  ago  met  at  the 
pioneers'  party.  Demonstrations  of 
early  wireless  equipment  were  in- 
cluded during  the  evening. 


THERE'S  ONLY, 


CBS  Gross  Shows  Gain 
For  Period  of  39  Weeks 

CBS  and  its  subsidiaries  had  a 
gross  income  of  $63,046,931  for  the 
39  weeks  ending  Sept.  29,  1945, 
according  to  a  consolidated  income 
statement  issued  last  week  by 
Frank  K.  White,  vice-president  and 
treasurer.  Figure  is  about  a  half 
of  one  per  cent  higher  than  the 
gross  of  $62,730,765  for  the  same 
period  of  1944.  Net  income  for  this 
year  to  date  totals  $4,234,247,  a 
rise  of  24.8%  from  the  net  of  $3,- 
399,081  in  the  first  nine  months  of 
1944.  When  the  $1,000,000 
"extraordinary  gain"  from  the 
sale  of  WBT  after  allowance  for 
federal  taxes  is  deducted,  however, 
the  CBS  net  from  operations  for 
the  period  is  $3,234,247,  a  decrease 
of  4.8%  from  last  year's  figure. 
Total  earnings  per  share  were 
$2.47  this  year  as  against  $1.98 
last  for  the  nine-month  period. 

CBS  board  declared  a  cash  divi- 
dend of  60  cents  a  share,  payable 
Dec.  7  to  stockholders  of  record 
Nov.  23. 


ACLU  Conference 

WHAT  remedies  are  practicable  to 
overcome  restraints  on  radio,  press 
and  moving  pictures  by  concentra- 
tion of  power  in  industries  will  be 
one  of  the  topics  at  an  all-day  con- 
ference of  American  Civil  Liberties 
Union  at  Hotel  Biltmore,  New 
York,  Nov.  24.  Conference  will  be 
presided  over  by  James  L.  Fly, 
former  FCC  chairman,  and  A.  D. 
Willard  Jr.,  of  the  NAB,  will  lead 
the  discussions.  Conference  marks 
25th  anniversary  of  Union. 


TIMES  SQUARE 
but 

WHN  REACHES  2  NEW  YORKS! 

(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,40], 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050       50,000  watts 
Metro-Goldwyn-Mayer— 
Loew's  Affiliate 


Universal 
Network 

Insures  the 

Very  best  facilities, 

Excellent  services  for 

Regional  coverage  of 

San  Francisco 

And 

Los  Angeles  markets 
UNIVERSAL  BROADCASTING  CO. 

Mark  Hopkins  6757  Hollywood  Blvd. 
SAN  FRANCISCO  HOLLYWOOD 


UNITED 
P  R  E  5  5 

 Serving  a  market 

of  two  million  Minneso- 
tans  who  demand,  de- 
serve and  get  the  best  in 
radio ! 

65  DIFFERENT 
PROGRAMS  DAILY! 

MINNEAPOLIS  *  ST.  PAUL.  MINNESOTA 

UJ  U  ^>UvJ 

AMERICAN 
Broadcasting  Co. 
FREE  &  PETERS 
Natl.  Reps. 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  93 


KSEI 

POCATELLO  •  IDAHO 


KOIN 


It  takes  an  informed 
community  to  do 
a  community  job. 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Nat  l  Rep. 


LltAHTA 


ma'con  vnot 

SAVANNA 


the  GEORGIA  ^ 

STRIO 

APPLICATION  FILED 
FOR  KDON  CHANGES 

APPLICATION  was  filed  with 
FCC  last  week  to  effect  equal  di- 
vision of  control  of  KDON  Monte- 
rey, Cal.,  between  Robert  A.  Grif- 
fin, now  50.25%  owner,  and  Sa- 
linas Newspapers  Inc.,  holder  of 
remaining  interest.  Mr.  Griffin 
would  sell  five  shares  (0.25%)  for 
$150  to  the  newspaper  group 
whose  stock  is  held  in  proxy  by 
Paul  H.  Caswell,  president  of 
Monterey  Peninsula  Broadcasting 
Co.,  KDON  licensee.  Purpose  is  to 
bring  about  better  programming 
and  overall  operation,  according 
to  application. 

Salinas  Newspapers  Inc.,  is  con- 
trolled by  John  Ben  Snow 
(43.75%),  Merritt  C.  Speidel 
(43.75%),  R.  M.  Speidel  and  H.  S. 
Bunker  who  are  identified  with 
Speidel  newspaper  interests  and 
WKIP  Poughkeepsie,  N.  Y.; 
KFBC  Cheyenne,  Wyo.,  and 
WGNY  Newburgh,  N.  Y. 

Voluntary  assignment  of  license 
of  KSUN  Lowell,  Ariz.,  is  re- 
quested of  FCC  from  Copper  Elec- 
tric Co.  Inc.,  owned  by  Carleton 
W.  Morris,  to  Mr.  Morris  as  indi- 
vidual. No  money  is  involved. 

Also  formally  filed  with  the  FCC 
last  week  was  application  for  sale 
of  WFIL  Philadelphia  to  Philudel- 
delphia  Inquirer,  a  division  of 
Triangle  Publications  Inc.,  for 
total  consideration  of  $1,900,000 
(see  story  page  100).  WFIL 
licensee  firm  is  owned  by  Lit  Bros., 
department  store  controlled  by  City 
Stores  Co.,  which  in  turn  is  con- 
trolled by  Bankers  Security  Corp. 
City  Stores  is  also  100%  owner 
Maison-Blanche  Co.,  half-owner 
of  WSMB  New  Orleans. 


Malone  Speaks 
TED  MALONE,  commentator  on  Amer- 
ican, has  been  chosen  as  principal 
speaker  of  the  annual  "Achievement 
Today"  celebration  Nov.  15  at  his  alma 
mater,  William  Jewell  College,  Liberty, 
Mo. 

Murrow  Baby 
EDWARD  R.  MURROW,  European  news 
chief  of  CBS,  is  the  father  of  a  boy, 
Charles  Casey  Murrow,  born  in  London. 

Name  Advertising  Counsel 
GARFIELD  &  GUILD,  San  Francisco, 
have  been  appointed  advertising  coun- 
sel for  Newell  Gutradt  Company,  makers 
of  Strykers  granulated  soap,  which  is 
distributed  by  E.  L.  Roberts  &  Co.  in 
northern  California  and  by  Bert  Levi 
in  southern  California. 

Tribute  to  Miss  Hoskins 
AMERICAN  FORCES  Network  paid 
tribute  to  Doris  Hoskins,  secretary  to 
the  London  ofEce  of  American  Broad- 
casting Co.,  on  Nov.  7  by  dedicating 
"Strictly  off  the  Record"  show  on  AFN, 
written  by  Sgt.  Dick  Dudley,  to  her  as 
a  reward  for  the  cordial  relations  be- 
tween the  networks. 

Bard  With  Eldean 
RICHARD  K.  BARD,  recently  released 
from  the  Army  after  five  years  service 
and  formerly  In  the  publicity  depart- 
ment at  WNEW  New  York,  has  joined 
the  Fred  Eldean  organization,  New 
York,  as  account  executive. 

Meakin  Mike 
JACK  MEAKIN,  musical  director  on 
NBC's  "The  Great  Gildersleeve,"  has  ap- 
plied for  patent  on  a  new  all-plastic 
microphone  with  an  extension  stand 
which  automatically  is  raised  and  low- 
ered by  pressing  a  button.  Named  the 
"Meakin  Mike",  inventor  claims  it  will 
do  everything  but  ad  lib  when  a  co- 
median can't. 


CORRESPONDENTS  from  three  nets  chat  with  Lt.  Gen.  Harold  George, 
commanding  general  of  ATC,  prior  to  taking  off  on  the  round-the-world 
flight  on  the  "Globester".  Left  to  right,  they  are:  Ted  Malone  (Ameri- 
can), Gen.  George,  Dave  Driscoll  (MBS),  Bob  Trout  (CBS),  and  Maj. 
Robert  McAndrews,  of  Headquarters,  AAF  Office  of  Radio  Production, 
and  former  sales  promotion  head  of  NBC  West  Coast. 


New  Relay  Station  CPs 
Granted  Western  Union 

FCC  last  week  granted  applica- 
tions of  Western  Union  Telegraph 
Co.  for  construction  permits  for  a 
chain  of  22  experimental  Class  2 
microwave  relay  stations  in  a 
"line  of  sight"  relay  system  ex- 
tending from  New  York  to  Pitts- 
burgh, from  Pittsburgh  to  Wash- 
ington, from  Washington  to  Phila- 
delphia and  from  Philadelphia 
back  to  New  York. 

Present  authorization  is  second 
link  in  continuation  of  company's 
development  program,  ultimate  ob- 
ject of  which  is  to  obtain  a  com- 
mercial radio  relay  system  connect- 
ing all  principal  traffic  centers 
within  the  U.  S.  Previous  grant 
was  made  by  FCC  for  chain  of 
similar  stations  at  New  York,  New 
Brunswick,  Bordentown  and  Cam- 
den, N.  J. 

Frequencies  from  1853  to  11858 
mc  will  be  used  with  15  w  power 
at  each  station  and  with  types  AO, 
Al,  A2,  A3,  A4  and  special  emis- 
sions. 


Hartman  at  KROW 

LOU  HARTMAN,  released  from  the 
Merchant  Marine,  formerly  of  KOCY 
Oklahoma  City  and  WMAQ  Chicago, 
has  joined  KROW  Oakland,  Cal.,  as  an- 
nouncer. 

Beech-Nut  Sponsors 
BEECH-NUT  PACKING  Co.,  New  York 
(Beech-Nut  gum),  sponsors  spot  an- 
nouncements and  chainbreaks  on  more 
than  150  stations  throughout  the  coun- 
try, including  WLIB  WNEW  WOR  WJZ 
New  York,  and  "Richard  Harkness  and 
the  News"  three  nights  a  week  on  WEAF 
New  York.  Agency  is  Newell-Emmett 
Co.,  New  York. 

Read  Leaves  KFQD 
WALTER  L.  READ,  commercial  man- 
ager of  KFQD  Anchorage,  Alaska,  has 
joined  Radio  Specialties  Co.,  Los  Ange- 
les, as  broadcast  sales  representative. 
Firm  is  distributor  for  Gates  Radio  Co 
in  Cal.,  Nev.,  U.,  Ariz.,  and  N.  M. 

Bobbins  Emcee 
FRED  ROBBINS,  formerly  announcer  of 
the  Danny  Kaye  and  the  Vitalis  pro- 
grams, started  Nov.  5  as  m.c.  of  "1280 
Club"  6  times  weekly,  7:30-10  p.m.  on 
WOV  New  York. 


NONPROFIT  GROUPS 
MAY  BUY  SURPLUSES 

NONPROFIT  educational  and  pub- 
lic health  institutions  were  grant- 
ed  opportunity  to  buy  surplus  prop- 
erty at  a  discount  in  a  regulation  j 
(SPA  No.  14)  issued  Thursday  by 
the  Surplus  Property  Administra- 
tion. The  discount  applies  whether 
made  by  the  institution  itself  or 
by  a  state  or  local  government 
acting  on  its  behalf. 

The  plan  provides  a  40%  dis- 
count from  "fair  value"  of  the 
property.  Other  nonprofit  institu- 
tions may  purchase  at  "fair  value", 
which  is  defined  as  a  price  not  to 
exceed  the  lower  price  offered  at  1 0f 
any  trade  level  at  time  of  acquisi- 
tion. Federal  Security  Agency  will 
determine   eligibility   to  discount 

Several  educational  institutions 
have  indicated  intent  to  build  FM 
broadcast  stations  should  trans> 
mitters  and  studio  equipment  turn 
up  in  surplus  property  inventories, 
So  far  only  communications  equip- 
ment and  components  of  various 
sorts  have  appeared  in  inventories 
of  the  RFC,  disposal  agency  for 
surplus  goods. 

% 
An 

Sonora  Schedule 
SONORA  RADIO  &  TELEVISION  Corp.. 
Chicago  (radio  receivers),  on  Nov.  li 
starts  using  schedule  of  transcribed  sta- 
tion breaks  on  KHJ  Hollywood.  Con- 
tract is  for  four  weeks.  Weiss  &  Geller 
Chicago,  has  the  account. 

Zimmerman  to  WEMP 
CAPT.  CARL  ZIMMERMAN,  producer 
and  announcer  for  front-line  pickups 
on  "Army  Hour",  and  Army  Radio  Offi- 
cer with  RCA  in  Naples,  Rome,  France 
and  Germany,  is  out  of  Army  and  L 
named  program  director  of  WEMP  Mil 
waukee. 


Electroaire  Agency  Bftol 
ELECTROAIRE  Corp.,  New  York  (Elec- 
tro-Aire  Ozone  Generator),  has 
pointed  A.  W.  Lewin  Co.,  New  York, 
to  handle  its  advertising.  Company  has 
bought  participating  program  "Dorothy 
"  Dick",  started  Nov.  10  for  13 
on  WOR  New  York.  Plans  are  to  buy  ' 
other  participating  shows  of  the  same 
type. 


Page  94    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


HEARING  IS  ORDERED 
fclV  WRAW  TRANSFER 

HEARING  on  four  specific  issues 
was  designated  by  the  FCC  last 
week  in  proposed  transfer  of  con- 
trol of  Reading  Broadcasting  Co., 
|  licensee  of  WRAW  Reading,  Pa., 
to  a  group  headed  by  Col.  J.  Hale 
Steinman  and  John  F.  Steinman. 
Four-sevenths  interest  is  to  be  pur- 
chased for  $100,000  by  stations  in 
which  stock  is  held  by  the  Stein- 
fmans,  who  last  year  purchased 
three-sevenths  interest  in  WRAW 
jfor  $62,500  after  selling  WILM 
j  Wilmington,  Del.,  under  duopoly 
regulation. 

Issues  stated  by  Commission  are 
!  (1)  to  obtain  full  information  as 
to  the  direct  and  indirect  interests 
fin  and  connections  with  broadcast 
stations  of  J.   H.   Steinman  and 
I  John  F.  Steinman  and  other  mem- 
j  |  bers  of  the  Steinman  family  and 
[ .  the  areas  and  populations  served 
by  said  stations;  (2)  to  determine 
II  the  character  and  extent  of  con- 
centration of  control  over  broad- 
!  cast  stations  by  said  Steinmans 
[  which  might  result  if  the  applica- 
)  i  tion    is   granted   and    the  effect 
jij  thereof  upon  competition  in  the 
''  areas  involved;  (3)  to  obtain  full 
-  information  as  to  the  staff  pro- 

•  I  posed  to  be  employed  if  the  appli- 

•  cation  is  granted,  and  (4)  to  de- 
|  i  termine  the  effect  of  the  considera- 
1 1  tion  paid  upon  the  financial  respon- 
I  ■  sibility  of  the  transferees  and  the 
i  program  service  of  WRAW. 

'  Specifically,  the  four-sevenths 
j 1  interest  in  WRAW  is  equally  di- 
vided between  WGAL  Lancaster 
I  ■  and  WKBO  Harrisburg,  Pa. 
| !  WGAL  acquires  stock  of  Raymond 
[  ■  A.  Gaul,  president  and  manager 
,j  of  WRAW  who  is  to  remain  as 
o  manager.  WKBO  acquires  holdings 
it !  of  Harold  O.  Landis,  WRAW  sec- 
r  eta  r  y-tr  ea  surer. 


Ill   

| 

!'  Marines  Honor  Mutual 

I  ]  MARINE  CORPS  League,  official 
I  j  veterans  organization  of  the  Marine 
Corps,  will  award  a  public  service 
If  citation   to    Mutual   this  evening 
Jj!  (Nov.  12)   in  recognition  of  an 
I L  emergency  broadcast  from  Guam 
!  Feb.,    1945.   On  broadcast,  made 
1  while  the  battle  of  Iwo  Jima  was  in 
progress,    Mutual  Correspondent 
Arthur  Prim  made  an  appeal  for 
\  whole  blood  which  within  42  hours 
produced  a  sufficient  response  to 
12  ft  save  the  lives   of   thousands  \of 
II"  wounded  Marines.  Citation  will  be 
presented  by  Allen  Stevenson,  na- 
tional commandant  of  league,  dur- 
ing a  broadcast  from  the  Waldorf- 
Astoria,  New  York,  as  part  of  cele- 
bration   of  170th  anniversary  of 
K  the  corps. 


Riklin  Is  Chairman 
XOUIS  J.  RIKLIN,  of  WOAI  San  An- 
tonio's sales  staff,  has  been  appointed 
ichalrman   of  the   speaker's  committee 
mor  San  Antonio's  Victory  Loan  Drive. 

Adler  With  Dennison 
^ROBERT  ADLER,  recently  released  from 
;>Army  Air  Forces  after  serving  three  and 
one-half  years,  has  returned  to  Chicago 
lofflce  of  Craig  E.  Dennison  Agency,  Chi- 
cago, as  account  executive. 


Hero's  Dream 

FONDEST  DREAM  of  Ba- 
taan's  "one-man  Army," 
Maj.  Arthur  W.  Wermuth, 
during  the  nightmare  of 
Bataan  and  long  years  in  a 
Jap  prison  camp,  was  to  take 
off  his  shoes,  hold  his  wife 
on  his  lap,  and  relax  while 
he  listened  to  the  radio. 
"That's  just  what  I  intend  to 
do  tonight,"  he  said  when 
interviewed  in  Chicago. 


Tribute  to  Broadcasting 
Paid  by  Press  Wireless 

TRIBUTE  to  broadcasting  as  a 
means  of  news  transmission 
throughout  the  world  was  paid  by 
A.  Warren  Norton,  president  of 
Press  Wireless,  in  connection  with 
the  observance  of  radio's  25th  anni- 
versary. He  pointed  out  that  on  Feb. 
22,  1922,  less  than  two  years  after 
the  start  of  domestic  broadcasting, 
one  of  the  pioneer  trans-Atlantic 
broadcasting  circuits  began  opera- 
tion between  England  and  Halifax, 
Nova  Scotia.  The  success  of  this 
circuit,  he  said,  stimulated  rapid 
and  extensive  development  of  other 
installations  for  news  purposes 
until  today  the  world  is  circled  by 
dozens  of  such  circuits,  many  of 
them  used  almost  exclusively  to 
transmit  voice,  photographs  and 
texts  for  the  press. 

"The  use  of  broadcasting  by  the 
press  has  been  one  of  the  most 
important  influences  in  stimulating 
the  development  of  radio  just  as 
the  news  demands  made  upon  the 
telegraph  encouraged  the  growth 
of  wire  transmissions  many  years 
ago,"  Mr.  Norton  said.  "As  the 
press  continues  to  grow  in  world- 
wide importance,  it  will  continue 
to  be  one  of  the  chief  incentives  to 
the  further  perfection  of  radio 
broadcasting." 


Press  Praise 

HONORING  radio's  25th  anniver- 
sary, The  Sheboygan  (Wis.)  Press, 
owners  of  WHBL,  ran  an  editorial 
reviewing  the  quarter  century.  In 
closing,  the  editorial  stated,  "Ra- 
dio Station  WHBL  and  all  those 
affiliated  with  it,  whether  the 
American  Broadcasting  Co.  or  the 
local  management  and  staff,  take 
this  opportunity  to  express  our  ap- 
preciation for  the  encouragement 
that  has  been  ours  since  the  open- 
ing of  the  first  station,  a  portable, 
back  in  1926  ...  In  the  future  you 
will  hear  further  announcements 
as  to  the  changes  that  are  in  store 
for  WHBL,  all  of  which  will 
strengthen  your  faith  in  radio." 


Smith  to  Hollywood 
LARRY     SMITH,     NBC  commentator, 
has  moved  from  San  Francisco  to  Holly- 
wood. 

Brezalski  to  Speak 
THOMAS  J.  BREZALSKI,  chief  engi- 
neer of  NBC  video  transmitter,  will 
speak  Nov.  16  on  "Television  Engineer- 
ing" before  Columbia  U.  branch  of  the 
American  Institute  of  Electrlct  Engi- 
neers. 


EXECUTIVE  MEETING 
HEARS  PALETS  TALK 

WILLIAM  S.  PALEY,  CBS  presi- 
dent, addressed  the  opening  meet- 
ing of  second  conference  of  the 
year  of  general  managers  of  seven 
CBS-owned  stations  at  the  Ritz- 
Carlton  Hotel,  New  York,  Nov.  5, 
6  and  7.  Howard  S.  Meighan,  CBS 
director  of  station  administration, 
conducted  the  meetings. 

Discussions  of  activities  and  find- 
ings of  research  division  engineer- 
ing and  technical  developments, 
and  television  operations  were  led 
by  department  heads. 

Executives  of  CBS-owned  sta- 
tions who  attended  were  Donald 
W.  Thornburgh,  vice-president  in 
charge  of  western  division  and  gen- 
eral manager  #f  KNX  Los  Angeles; 
Carl  Burkland,  WTOP  Washing- 
ton; Frank  Falknor,  KMOX  St. 
Louis;  Harold  E.  Fellows,  WEEI 
Boston,  CBS  manager  of  New  Eng- 
land operations;  Earl  H.  Gammons, 
director  of  CBS  Washington  office; 
Arthur  Hull  Hayes,  WABC  New 
York,  A.  E.  Joscelyn,  WCCO  Min- 
neapolis-St.  Paul,  and  J.  L.  Van 
Volkenburg,  WBBM  Chicago 
(transferred  to  New  York  last 
week) . 

Also  present  were  Ed  Norton, 
chairman  of  the  board,  and  Thad 
Holt,  president-general  manager, 
WAPI  Birmingham;  Charles  H. 
Crutchfield,  general  manager,  and 
Joseph  Bryan,  WBT  Charlotte. 


Dr.  LeGear  Signs 

DR.  LEGEAR  MEDICINE  Co., 
St.  Louis,  has  started  sponsorship 
of  three  broadcasts  weekly  of  five- 
minute  transcribed  hillbilly  show 
The  Haden  Family  on  the  fallow- 
ing stations:  WSGN  WAGF 
WBHP  WSFA  WLAY  KSUN 
KOY  KTUC  KLCN  KFPW 
KTHS  KUOA  KOA  KFXJ  WJAX 
WGBS    WDLP    WSUN  WTAL 


WGAA  WMJM 
WKEU  WLAG 
WAYX  WGIL 
WDZ  WOWO 


WBLJ 
WMGA 
WEBQ 
WIBC 


WGGA 
WRLC 
WTAD 
WKMO 


WLBC  WAOV  WHO  KMA  KGNO 
KOAM     KSAL     WLBJ  WOMI 


WPAD 
WTCM 
WGRM 
WMIS 


KWKH 
WROX 
WFOR 
WELO 


WDBC 
WCBI 
WAML 
WQBC 


WJMS 
WJPR 
WSKB 
WJFH 


KFVS  KWTO  KMMJ  KOB  WISE 


WBT  WCNC 
WADC  WKRC 


WSPD 
KSWO 
KDKA 
WNAX 
WROL 
WTAW 
WCHV 
WHIS 


KVSO 
WKY 
WORK 
WAPO 
WMC 
KRLD 
WRVA 
WJLS 


WCBT 
WBN 
KASA 
KHBG 
WIS 
WJZM 
KGNC 
KTRH 
WDBJ 
WCHS 


WEED 
WBNS 

KCRC 
WBBZ 
WFBC 
WHUB 
KFDM 
KWFT 

WINC 
WMMN. 


Company  added  the  following  sta- 
tions to  the  list  carrying  quarter- 
hour  programs:  WSB  WHAS 
KXOK  WFAA  WOAI.  The  Haden 
Family  was  produced  by  Radio- 
zark  Industries,  Springfield.  Con- 
tracts for  26  weeks  were  placed  by 
Simmonds  &  Simmonds,  Chicago. 


Shepard  Returns  to  CBS 
LEE  SHEPARD,  with  release  from  Nav 
has    returned    to    CBS  Hollywood 
maintenance  technician. 


Write  Your 

(EfjnfitmaB  (greeting 


HOLIDAY  LETTERHEADS 

Size  8'/4  x  10  7/16 
IN  ASSORTED  STYLES 
Lithographed  in  4  Colors 
20  for  $1.00-100  for  $3.50 
Additional    100's   $2.50  Ordered 
at  Same  Time 

1000    $25.00 

Prices  include  No.  10  Litho  Gold 

Order 

order,  please,  for  postpaid  delivery.  Jft 

FRANK  MATTHEWS,  Publisher  | 

111   W.  Washington  St.,  Dept.  19  y| 
Chicago  2,  III.  & 


PACIFIC 
NORTHWEST 

tHCCUt4 


Kino 


TZt  'pnicuUy  Station 
50,000  Watts 
710  KC 
CBS 

SEATTLE  .  WASHINGTON 
Represented  by  FREE  &  PETERS,  Inc 


In  Southern^New  Eng- 
land People  are  in  the 
Habit  of  Listening 
to  WTIC 


DIRECT  ROUTE  TO 
AMERICA'S  NO.  1  MARKET 


Deadline 
for 

1946  YEARBOOK 

Dec.  1,  1945 


i"'<MP  ROADCASTING    •    Broadcast  Advertising 


... 


November  li,  1945    •    Page  95 


Hcnons  OF  THE  FCC 

 NOVEMBER  2  to  NOVEMBER  8  


Decisions  .  .  . 

ACTIONS    ON  MOTIONS 
By  Comr.  Wakefield 
NOVEMBER  1 
(Reported  by  FCC  Nov.  2) 
Valley  Broadcasting  Co.,  Pomona,  Cal. 
— Granted  petition  for  leave  to  amend 
application  for  new  station  so  as  to 
show  change  in  identity  of  copartner- 
ship  etc.;   amendment  covering  these 
matters  accepted. 

590  kc 

KHQ  Spokane,  Wash.— Granted  peti- 
tion for  dismissal  without  prejudice  of 
application  for  voluntary  transfer  of 
control  of  Louis  Wasmer  Inc.,  from 
Louis  Wasmer  to  KHQ  Inc. 

880  kc 

KDYL  Intermountain  Broadcasting 
Corp.,  Salt  Lake  City — Granted  petition 
for  leave  to  amend  application  for  CP 
so  as  to  increase  power  from  25  kw  to 
50  kw  on  880  kc  etc.;  amendment  ac- 
cepted. 

NOVEMBER  8 
WTCN  Minneapolis  Broadcasting 
Corp.,  Minneapolis — Granted  motion  for 
leave  to  amend  application  for  CP 
(Docket  5859);  accepted  amendment, 
ordered  record  reopened,  and  without 
further  hearing  amendment  made  part 
of  record. 

KSD  The  Pulitzer  Publishing  Co.,  St. 
Louis — Granted  petition  for  leave  to 
amend  application  for  CP;  amendment 
filed  with  motion  accepted. 

Mack  Radio  Sales  Co.,  Camden,  N.  J. 
— Granted  in  part  petition  to  intervene 
in  proceedings  involving  FCC  proposed 
decision  re  WCAM  WCAP  WTNJ  for 
purpose  of  filing  exceptions  and  request 
for  oral  argument;  time  within  which 
such  exceptions  and  request  for  oral 
argument  may  be  filed  extended  to  and 
including  12-7-45. 

WCAM  The  City  of  Camden,  N.  J. — 
Granted  motion  for  extension  of  time 
to  12-7-45  within  which  WCAM  may 
file  exceptions  to  FCC  proposed  decision 
re  WCAM  WCAP  WTNJ. 

WTNJ  WOAX  Inc.,  Trenton,  N.  J. — 
Same. 

Churchill  Tabernacle,  Buffalo — Grant- 
ed petition  for  extension  of  time  with- 
in which  to  file  brief  re  applications 
for  license  renewals  of  WKBW  and 
WGR;  time  extended  to  and  including 
1-15-45. 

WORL  Broadcasting  Service  Organi- 
zation Inc.,  Boston — Granted  petition 
for  extension  of  time  within  which 
WORL  may  file  exceptions  and  memo- 
randum brief  in  opposition  to  FCC  pro- 
posed decision;  time  extended  to  and 
including  11-27-45. 

1440  kc 

The  Chesapeake  Radio  Corp.,  Annapo- 
lis, Md. — Granted  petition  for  leave  to 
amend  application  for  new  station  so 
as  to  change  hours  from  unl.  to  D  only 
on  1440  kc  with  250  w  and  to  remove 
application  as  amended  from  hearing 
docket. 

ADMINISTRATIVE  BOARD  ACTIONS 
NOVEMBER  5 
(Reported  by  FCC  Nov.  8) 
1370  kc 

WSAY  Brown  Radio  Service  &  Lab- 
oratory, Rochester,  N.  Y. — Granted  li- 
cense to  cover  CP  authorizing  change 
frequency  to  1370  kc,  increase  power  to 
1  kw,  Install  DA-DN  and  new  trans,  and 
move  trans.  Also  granted  authority  to 
determine  operating  power  by  direct 
measurement. 

ACTIONS   BY  COMMISSION 
NOVEMBER  5 
1340  kc 

WRAW  Reading  Broadcasting  Co., 
Reading,  Pa. — Designated  for  hearing 
application  for  transfer  of  control  of 
WRAW  from  Raymond  A.  Gaul  and 
Harold  O.  Landls  to  WGAL  Inc.  and 
Keystone  Broadcasting  Corp. 

Applications  ... 

NOVEMBER  2 
APPLICATIONS  were  filed  for  license 
renewal  of  relay  stations  KEIM  WEOE 
KEHS     KEHI     KAOU     WEHI  WHHC 
KPAK  WEIQ. 

1230  kc 

TRANSFER  KSUN  Copper  Electric  Co. 
Inc.,  Lowell,  Ariz. — Vol.  assgn.  license 
to   Carleton  W.  Morris  as  individual. 


Mr.  Morris  is  owner  Copper  Electric  Co. 
No  money  is  involved. 

1240  kc 

TRANSFER  KDON  Monterey  Penin- 
sula Broadcasting  Co.,  Monterey,  Cal.— 
Relinquishment  of  control  licensee 
corp.  by  Robert  A.  Griffin  (50.25% 
owner),  through  sale  5  sh  common 
stock  (0.25%)  to  Salinas  Newspapers 
Inc.,  owner  of  995  sh  (49.5%)  by  proxy 
through  Paul  H.  Caswell,  president  of 
Monterey  Peninsula  Broadcasting  Co. 
Amount  involved  $150.  Legal  counsel — 
Reed  T.  Rollo,  Washington. 

1490  kc 

KEEW  Radio  Station  KEEW  Ltd., 
Brownsville,  Tex.— Authority  to  deter- 
mine operating  power  by  direct  meas- 
urement. 

NOVEMBER  5 
560  kc 

TRANSFER  WFIL  WFIL  Broadcasting 
Co.,  Philadelphia— Vol.  assgn.  license  to 
Philadelphia  Inquirer  Division  of  Tri- 
angle Publications  Inc.  for  total  con- 
sideration of  $1,900,000.  Legal  counsel- 
Fisher  &  Wayland,  Washington.  In- 
cludes FM  station  WFIL-FM  and  re- 
lays WELX  WELW. 

AMENDMENTS 

Fayette  Associates  Inc.,  Montgomery, 
W.  Va.— CP  new  standard  station  1400 
kc  250  w  unl.  amended  re  change  type 
trans. 

KGNC  Plains  Radio  Broadcasting  Co., 
Amarillo,  Tex. — CP  change  frequency 
from  1440  kc  to  860  kc,  power  from  5 
kw  D  1  kw  N  to  5  kw  DN,  install  DA-N 
and  change  trans,  site,  amended  to 
change  frequency  to  710  kc,  power  to 
10  kw  DN,  change  type  trans.,  changes 
in  DA-DN  and  change  trans,  site. 

Midwest  FM  Network  Inc.,  Grand 
Rapids,  Mich. — CP  new  FM  station  on 
45.9  mc  with  6,850  sq.  mi.  coverage, 
amended  to  change  frequency  to  Chan- 
nel 55  (98.9  mc),  change  coverage  to  be 
assigned,  change  trans,  site  and  ant. 
system. 

NOVEMBER  6 
1080  kc 

WINN  Kentucky  Broadcasting  Corp. 
Inc.,  Louisville— CP  change  frequency 
from  1240  kc  to  1080  kc,  power  from  250 
w  to  1  kw  N  5  kw  D,  install  new  trans, 
and  DA-DN  and  change  trans,  site. 

AMENDMENTS 

Cherry  &  Webb  Broadcasting  Co., 
Providence,  R.  I. — CP  new  FM  station 
on  47.5  mc,  6,207  sq.  mi.  coverage, 
amended  to  change  frequency  to  be  as- 
signed, coverage  to  7,480  sq.  mi., 
changes  in  ant.  system  and  change 
trans,  site. 

Macon  Telegraph  Publishing  Co., 
Macon,  Ga. — CP  new  FM  station  on  46.7 
mc  with  12,000  sq.  mi.  coverage,  amend- 
ed to  change  type  trans.,  changes  in 
ant.  system  and  change  trans,  site. 

George  A.  Mayoral,  William  Cortada 
and  Ramon  Cortada,  New  Orleans — CP 
new  FM  station  on  47.1  mc  and  8,000 
sq.  mi.  coverage,  amended  to  change 
name  of  applicant  to  Supreme  Broad- 
casting System  Inc.,  change  frequency 
to  Channel  55  (98.9  mc)  type  trans,  and 
trans,  site. 

Chicago  Federation  of  Labor,  Chicago 
— CP  new  FM  station  on  47.9  mc  with 
10,800  sq.  mi.  coverage,  amended  to 
change  type  trans.,  change  ant.  system 
and  trans,  site. 

O.  E.  Richardson,  Fred  L.  Adair,  Rob- 
ert C.  Adair  d/b  Radio  Station  WJOB, 
Hammond,  Ind. — CP  new  FM  station  on 
49.9  mc  with  2,241  sq.  ml.  coverage, 
amended  to  change  frequency,  change 
type  trans,  and  ant.  system  and  change 
trans,  and  studio  sites  to  Chicago. 

Midwest  FM  Network  Inc.,  Peoria,  111. 
— CP  new  FM  station  on  45.9  mc  with 
7,600  sq.  mi.  coverage  amended  to 
change  frequency  to  98.9  mc,  coverage 
to  be  determined,  change  trans,  site 
and  ant.  changes. 

Midwest  FM  Network  Inc.,  Fort 
Wayne,  Ind. — CP  new  FM  station  on 
45.9  mc  with  7,850  sq.  ml.  coverage, 
amended  to  change  frequency  to  98.9 
mc,  coverage  to  be  determined,  change 
trans,  site  and  ant.  changes. 

NOVEMBER  7 
570  kc 

WWNC  Asheville  Citizens  Times  Co. 
Inc.,  Asheville,  N.  C. — Mod.  CP  authoriz- 
ing increase  power  from  1  kw  to  5  kw. 


RADIO  SCORES  SCOOP 
ON  TRANSIT  STRIKE 

RADIO  SCOOPED  the  newspapers 
last  week  in  the  Capitol  Transit 
strike  which  crippled  Washing- 
ton transportation  Tuesday  and 
Wednesday.  WWDC,  an  all-night 
station,  started  giving  bulletins  on 
an  impending  strike  shortly  after 
transit  workers  met  around  2  a.m. 
Strike  was  called  at  2:30  and  news 
went  on  WWDC  shortly  thereafter. 

WTOP  WRC  WMAL  WINX 
started  off  opening  morning  pro- 
grams with  strike  announcements, 
beating  newspapers  by  several 
hours.  WMAL  and  WOL  gave  time 
to  Capitol  Transit  executives.  Offer 
of  time  to  labor  group  was  not  ac- 
cepted. WOL  radio  news  bureau 
covered  strike's  progress  with  wire 
recorder,  WMAL  from  newsmen 
sent  to  newsroom  of  Washington 
Star  (station  owners). 

Spectacular  "stunt"  was  the 
block-by-block  account  telephoned 
WINX  by  listeners,  reporting 
progress  of  a  WINX  engineer 
roller  skating  to  the  station. 
Breathless  engineer  went  on  the 
air  after  his  55-minute  trip.  WRC's 
Bill  Herson,  timekeeper,  kept  up 
running  pleas  to  drivers  to  pick 
up  passengers.  When  an  irate 
listener  called  to  say  a  man  was 
driving  down  Massachusetts  Ave. 
with  no  riders,  Herson  scolded  him 
soundly  for  quarter  of  an  hour. 


Grocery  Variety  Show 
DIRECTED  to  manufacturer-distributors 
of  foods  and  household  products  only, 
new  type  daily  morning  variety  pro- 
gram, "Your  Friendly  Grocer,"  has  been 
started  on  KSFO  San  Francisco.  Besides 
Sam  Moore  in  title  roie,  five-weekly  30- 
minute  program  features  Ruth  Peter- 
son and  Merrill  Mael,  with  a  six-man 
orchestra.  Bob  Day,  chief  announcer, 
handles  commercials.  Margo  Ford  and 
Ralph  Herbert  are  script  writers.  Lat- 
ter also  doubles  as  producer  under  di- 
rection of  Richard  M.  Oddie,  KSFO  di- 
rector of  broadcasting.  Participating 
sponsors  include  Acme  Breweries  (beer), 
and  Nye  &  Nissen  (Biddy  eggs),  both 
through  Brisacher,  Van  Norden  &  Staff; 
Newell  Gutrabt  Co.  (Strykers  granu- 
lated soap),  through  Garfield  &  Guild. 

'Mystery  House' 
HARRY  S.  GOODMAN  Radio  Produc- 
tions, New  York,  distributor  of  half- 
hour  transcribed  program  "Mystery 
House",  has  reported  sponsorship  of 
program  by  Esslinger  Brewery,  Philadel- 
phia, on  KYW  Philadelphia  and  WDEL 
Wilmington.  Agency  is  James  G.  Lamb 
Co.,  Philadelphia.  J.  N.  Adam  &  Co., 
Buffalo,  through  Bowman  &  Block, 
Buffalo,  sponsors  program  in  that  city, 
and  Harris  &  Frank,  Los  Angeles, 
through  Robert  F.  Dennis  Inc.,  Los  An- 
geles, sponsors  program  on  KECA  Los 
Angeles.  Program  has  also  been  sold  in 
Honolulu  for  broadcast  on  KGU.  Con- 
tracts are  for  a  minimum  of  26  weeks. 


install  new  trans,  and  DA-N  and  change 
trans,  site,  for  approval  DA-N. 

1260  kc 

KPOW  Albert  Joseph  Meyer,  Powell, 
Wyo. — CP  change  frequency  from  1230 
kc  to  1260  kc,  increase  power  from  250 
w  to  1  kw,  install  new  trans,  and  DA-N 
and  change  trans,  and  studio  sites. 
AMENDMENTS 

Oregonian  Publishing  Co.,  Portland, 
Ore. — CP  new  FM  station  on  46.1  mc 
with  13,382  sq.  mi.,  amended  to  change 
frequency  to  Channel  55  (98.9  mc). 
APPLICATIONS  RETURNED 

Edgar  G.  Brown,  New  York — CP  new 
FM  station  (Incomplete). 

Metropolitan  Broadcasting  Corp., 
Washington,  D.  C— CP  new  FM  station 
(Incomplete). 

Evangelical  Lutheran  Synod  of  Mis- 
souri, Ohio  and  Other  States,  Clayton, 
Mo.— CP  new  FM  station  (Incomplete). 

Henry  H.  Bank  and  H.  Z.  Mendow, 
Minneapolis— CP  new  FM  station  (in- 
complete). 


TECHniCHlr^M 


WILLIAM  F.  HOSFORD,  vice-president 
and  director  of  Western  Electric  Co., 
New  York,  since  1928,  completed  45 
years  service  with  the  company  Nov.  7. 
He  first  joined  company  in  1900  as  a 
jack  assembler  in  the  production  linei 
of  the  Clinton  St.  shops  in  Chicago. 
Much  of  the  television,  phone  com- 
munications equipment,  radar  and 
other  electronic  devices  supplied  byi 
Western  Electric  during  the  war  to1 
armed  forces,  has  been  manufactured 
under  his  supervision. 
SAM  FARRELL,  engineer  at  WWL  New 
Orleans,  is  father  of  a  girl. 
MAURICE  WINN,  WWL  New  Orleans  j 
engineer,  has  been  drafted  into  the 
Army. 

ROBERT  E.  GRIFFIN,  plant  superin- 
tendent of  Universal  Microphone  Co.. 
Inglewood,  Cal.,  is  in  Cleveland  to  su- 
pervise moving  new  technical  equip-?! 
ment  to  West  Coast  factory. 
A.  E.  WATKINS,  after  three  years  in 
the  Coast  Guard,  has  returned  to  the 
engineering  staff  of  WCOP  Boston. 
DAVID  BAIN,  for  three  and  a  half 
years  airborne  radar  design  engineer, 
Bureau  of  Ships,  Washington,  has 
joined  RCA  as  broadcast  equipment 
sales  engineer.  Before  the  war  he  was 
chief  engineer  of  WBML  Macon,  Ga. 
JOHN  TOMASIEWICZ,  former  engineer 
of  WBRY  Waterbury,  Conn.,  has  re- 
sumed his  duties  there  after  serving  in 
Navy. 

LEWIS  ELIAS  has  rejoined  the  engi- 
neering staff  of  WWNC  Asheville,  N.  C 
after  42  months  in  Navy.  He  was  as- 
signed to  radar  work. 
RAYMOND  MURPHY,  WLW  Cincinnati 
broadcast  technician,  who  was  loaned 
to  Columbia  U.  in  June  1943  to  coordi- 
nate, maintain  and  adjust  underwater 
sound  equipment  used  in  locating  and 
destroying  submarines,  has  returned  to 
his  post  with  WLW.  He  received  a  Nav# 
citation  for  destroying  one  of  the 
largest  German  subs  off  the  South 
American  coast. 

D.  N.  GARDINER,  recently  discharged 
from  the  Canadian  Army  as  captain, 
has  returned  to  the  control  room  of 
CKY  Winnipeg.  GORDON  THOMSON 
and,  GEORGE  RITCHIE,  discharged 
from  RCAF,  and  JOE  KNOWLES,  dis- 
charged from  the  Royal  Canadian  Navy, 
have  returned  to  the  technical  and 
transmitter  staff  of  CKY. 
WALTER  D.  DOUGLAS  II,  released  from 
Navy  as  lieutenant-commander  after 
three  years  in  Pacific  war  zone,  has  re- 
turned to  Hoffman  Radio  Corp.,  Los 
Angeles,  as  vice-president  in  charge  of 
procurement  and  material  control.  He 
was  personnel  director  of  firm  before 
joining  Navy. 

HARRY  BOYD,  released  from  Maritime 
Service,  has  returned  to  engineering 
staff  of  WWVA  Wheeling,  W.  Va„  as 
also  has  KENNETH  LEINER,  for  three 

years  in  Navy. 

OSCAR  PRESNELL,  recently  discharged' 
from  the  Army,  has  rejoined  the  tech- 
nical staff  at  CBS. 

EDWARD  V.  COUSY,  W.  H.  MOFFAT 
and  ROBERT  B.  MONROE,  discharged 
from  the  service,  have  rejoined  the 
general  engineering  staff  of  CBS. 
GEORGE  HEUTHER  and  ARTHUR 
SHOENFUS,  discharged  from  the  Army, 
have  rejoined  staff  of  the  CBS  short- 
wave transmitter  at  Wayne,  N.  J. 
SYLVANIA  ELECTRIC  .  PRODUCTS  in-1 
dustrial  electronics  division  at  Boston 
has  announced  a  modulator  glow  tube, 
of  the  crater  type  for  facsimile  and 
sound-on-film  recording,  oscillograph 
timing  markers,  stroboscopic  devices, 
seismic  recorders,  and  photoelectric 
counters.  Usually  operated  by  the  sin- 
gle-ended output  stage  of  a  push-pull 
amplifier,  the  tube  provides  a  modu-i 
lated,  high  intensity  point-of -light 
source  by  means  of  a  hollow  cathode 
producing  high  ionization  density 
which  may  be  viewed  in  depth. 
LEAR  Inc.,  Piqua,  O.,  won  grand  prize 
for  its  presentation  of  Lear  home  radio 
and  wire  recorder  at  recent  second  an- 
nual Southern  California  Industrial 
Exposition.  Lear  booth  was  judged 
most  attractive,  drew  most  attention, 
and  was  most  unique  in  design  in  ar- 
ticles presented  to  public.  Company 
was  one  of  first  radio  manufacturers 
to  exhibit  new  models  at  a  trade  show. 
Agency  for  company  is  Kudner  Agency, 
New  York. 


Page  96    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


GAMBLE  TO  REVIEW 
DRIVE'S  PROGRESS 

NIGHTLY  reports  to  the  nation 
on  progress  of  the  Victory  Loan 
campaign  will  be  broadcast  by  Ted 
R.  Gamble,  National  Director  for 
War  Finance.  Starting  Monday 
Nov.  19  Mr.  Gamble  will  be  heard 
five  nights  weekly  on  the  NBC 
News  of  the  World  7:15-7:30  p.m. 
t!  (EST). 

Radio  cooperation  in  the  drive  is 
breaking  all  records,  according  to 
f   H.  Quentin  Cox,  consultant  to  Lt. 
I  David  Levy,  Radio  Section  chief. 

Secretary  of  the  Treasury  Fred 
f  M.  Vinson  was  heard  Armistice 
I    Day  in  a  Bond  rally  on  WOL  Wash- 
•i  ington,  Mutual  affiliate.  A  night 
program  on  Mutual,  10-11  p.m., 
J  brought  an  array  of  musical  talent 
from   New  York,  including  Paul 
'  Whiteman,    Duke    Ellington  and 
Tommy  Dorsey  directing  Glen  Mil- 
ii  ler's  AAF  Band,  and  with  Oscar 
;  Lovant,  Perry  Como  and  Martha 
ti  Tilton  appearing  as  soloists,  Last 
!  half  of  program,  from  Santa  Ana 
Air   Base,   Cal.,    included  Dinah 
'  Shore,  Dennis  Day  and  the  Santa 
«  Ana  AAF  Band  conducted  by  Mere- 
dith Willson,  Dave  Rose  and  Bob 
1  Crosby. 


Radio  Directors  Guild, 
Four    Networks  Agree 

RADIO  DIRECTORS  Guild  and 
the  four  major  networks  have 
agreed  to  the  terms  of  a  two-year 
contract  for  directors  and  asso- 
ciated directors  marking  the  first 
of  its  kind,  after  negotiating  be- 
fore the  New  York  State  Board  of 
Mediation.  Terms  call  for  $100  as 
basic  minimum  weekly  for  direc- 
tors employed  before  June  1,  1945, 
and  a  $95  weekly  figure  for  those 
hired  after  that  date.  Associate 
directors,  on  NBC  and  American, 
according  to  the  contract  for  a  40- 
hour  week  will  receive  $70  for 
those  employed  before  June  1,  1945 
and  $65  for  those  associated  with 
the  companies  after  that  date.  As- 
sociate directors  on  CBS  and  their 
co-equals,  termed  producers  -  an- 
nouncers, on  Mutual  have  separate 
contracts  with  AFRA  and  thus  are 
not  a  part  of  the  RDG  contract. 
Contract  also  calls  for  staff  direc- 
tors to  receive  air  credits  "when- 
ever warranted  as  a  result  of  gen- 
eral directorial  excellence,  novelty, 
originality  or  other  specific  char- 
acteristics unless  director  prefers 
otherwise."  Contract  also  specifies 
a  "union  shop"  and  has  designated 
the  New  York  State  Board  of 
Mediation  to  act  as  an  arbitration 
board  if  any  difficulty  should  come 
up. 


Barry  With  WOV 
BOB  BARRY,  formerly  with  WIND  Chi- 
cago and  WPH  Radio  Rome  for  past  two 
years,  has  joined  WOV  New  York  as  an- 
I  nouncer. 

Sill  to  American 
I  JEROME  SILL  is  leaving  the  position 
i  of  eastern  division  manager  of  MBS 
station  relations  department  to  join 
American  on  Nov.  19  as  a  research  spe- 
cialist In  the  sales  department.  Before 
Joining  Mutual  Mr.  Sill  was  sales  pro- 
motion manager  of  WNEW  New  York 
and  previously  was  associated  with  CBS 
for  a  number  of  years  in  a  variety  of 
promotion  activities. 


PROFESSIONAL  DIRECTORY 


Jansky  &.  Bailey 

An  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Pre..  Bldg^  Wuh.,  D.  C. 


GEORGE    C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C. 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


MAY    and  BOND 

CONSULTING  RADIO  ENGINEERS 
★     *  * 
1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.       •      Republic  3984 


HERBERT  L.WILSON 

and  associates 
Consulting  Radio  Engineers 
am  fm  television  facsimilf 

1018  Vermont  Ave,  N.W,  Wismmtoi  9.0.0. 
NATIONAL  7161 


GOMER  L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfield  9089 

College  Park,  Md. 


McNARY  &  WRATHALL 
CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.         Dl.  1205 
Washington,  D.  C. 


Radio  Engineering  Contuttenti ' 
Frequency  Monitoring 


Commercial  Radio  Equip.  Co. 


Washington,  D.  O. 

•  321  E.  Gregory  Boulevard.  Kansas  City,  Mo. 

•  Cross  Roads  of  the  World.  Hollywood.  Call' 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


fao  IV.  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwpod  3328 


DIXIE  B.  McKEY 
ROBERT  C.  SHAW 


CONSULTING 
RADIO  ENGINEERS 


1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


PAUL  GODLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.  N.J. 

MO 2-7859  ____ 


RING  &  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 
Munsey  Bldg.   •   Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washington  5,  D.  C. 
Decatur  1234 


Frank  H.  Mcintosh 
Consulting  Radio  Engineers 
710  I4th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


WORTH  INGTON  C.  LENT 

Consulting  Engineers 

INTERNATIONAL  BLDG.  WASH..  O.  C« 
1319  F  STREET  N.  W.        DISTRICT  4127 


ANDREW  CO. 

Commlting  Radio  Engineers 
m  E.  75th  St.  CHICAGO  19 

Trianefc  44* 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE-MICHIGAN  4151 


l  Equipment  Engineering  Co.! 

entmeam*  4  /mtauatiohs  Or 

Radio  Stations 
1438  Main  Strkt  Coluvbu.S.C. 


KEAR  8C  KENNEDY 

Consulting  Radio  Engineers 
Albee  Building  REpnblic  1951 

Washington,   D.  C. 


UNIVERSAL  RESEARCH  LABORATORIES 


DOUGLAS  5380 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Francisco,  California 


Advertising  Deadline  for 

1946  YEARBOOK 

December  1,  1945 


BROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •    Page  97 


i — Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Wanted— Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education  and  experience.  Box  661. 
BROADCASTING. 

Continuity  writer-experience.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 

Wanted — Commercial  manager  250  watt 
station  in  excellent  market  with  dual 
coast  to  coast  network  affiliation.  Salary 
plus  bonus.  Box  249,  BROADCASTING. 

Chief  engineer  for  progressive  local  sta- 
tion In  east.  Network  affiliated  and  PM 
pending.  State  all  first  letter  experience, 
education,  salary  desired.  Want  man  for 
regular  shift  and  maintenance.  This  Is 
good  spot  for  an  ambitious  person  not 
afraid  of  work  with  top  pay.  Box  326. 
BROADCASTING.  

Copywriter— Excellent  opportunity  for 
top  flight  radio  copywriter  (man  or 
woman)  with  long  established,  western 
New  York  advertising  agency  handling 
large  volume  of  national  and  local 
business.  Must  be  able  to  deliver  strong 
selling  copy  for  versatile  list  of  intelli- 
gent radio  advertisers.  Permanent, 
above-average  position  with  Ideal  work- 
ing conditions.  Please  send  full  details 
of  experience,  including  sample  copy 
to  Box  330,  BROADCASTING.  

Manager — By  new  250  watter  in  New 
England's  most  attractive  small  city. 
Give  experience,  background,  desires, 
full  information  first  letter.  Box  336. 
BROADCASTING. 

Copywriter — man  or  woman — by  estab- 
lished agency.  If  you  are  experienced  in 
writing  commercial  and  retail  copy,  and 
not  satisfied  with  your  present  setup, 
this  is  your  opportunity.  It  will  pay  you 
to  write  us,  giving  experience,  age,  salary 
desired.  Include  samples.  Box  393, 
BROADCASTING. 

Wanted— Individual  In  Washington,  D. 
C.  to  obtain  releases  concerning  actions 
of  the  Federal  Communications  Com- 
mission and  forward  them  to  interested 
party  dally.  Address  Box  424,  BROAD- 
CASTING. 

Wanted — Experienced  station  manager 
to  take  full  charge  of  new  FM  station 
In  metropolitan  east.  Send  qualifica- 
tions, education,  photo,  age,  salary  ex- 
pected in  first  letter.  Box  436,  BROAD- 
CASTING. 

Wanted— Energetic,  ambitious  southern 
young  man  as  manager  of  station.  Po- 
sition offers  splendid  future  to  right 
person.  Send  application  Box  441. 
BROADCASTING. 

Seeking  permanent  staff.  Need  sales- 
man/ad-writer. Also  two  platter  emcees, 
early  morning  and  afternoon  partici- 
pating shows  and  arrange  same.  Sick  of 
"wartime  screwballs".  Btate  minimum 
salary,  age,  experience,  reference,  photo, 
audition  availability.  Box  442,  BROAD- 
CASTING. 


Operator-announcer.  1st  ticket  capable 
of  light  announcing.  $35.00  weekly.  Pre- 
fer disabled  veteran.  All  applications 
considered.  WTMC,  Ocala,  Fla. 

Wanted — Two  first  class  transmitter 
operators  by  new  250  watter  In  western 
Penna.  State  salary  requirements  and 
previous  experience.  Expansion  program 
planned.  WD  AD,  Indiana,  Penna. 

Wanted— Radio  production  man.  Oppor- 
tunity in  established  agency,  specializ- 
ing radio  .  .  .  fastest  growing  city  in 
U.  S.  Must  produce  fast,  polished 
scripts;  commercials;  and  production 
follow-thru.  Experience  in  office  and 
personnel  organization  and  management 
imperative.  References  must  be  perfect. 
Good  starting  salary  and  profit  sharing 
arrangement.  Send  complete  informa- 
tion and  photo  to:  Box  428,  BROAD- 
CASTING. 


Help  Wanted  (Cont'd) 
Profit  much  above  average.  Advertiser 
Is  the  sole  owner  of  a  thriving  business 
in  the  electronic  field.  Present  capital 
$100,000  with  high  credit  rating  and 
good  banking  connections.  More  busi- 
ness in  sight  than  I  can  possibly  handle 
with  present  resources.  Golden  oppor- 
tunity for  a  few  clean-cut  associates 
who  can  invest  upwards  of  $5,000  each 
in  corporation.  Principals  only.  The 
turnover  in  this  field  is  rapid-profit 
possibilities  enormous.  Box  446,  BROAD- 
CASTING  

First  class  operator  for  one  kilowatt 
NBC    affiliate    Rocky   Mountain  area. 

Box  467,  BROADCASTING.  

Announcer — newspaper  owned  network 
station,  midwest  city  over  200,000.  Must 
be  good  on  news.  Special  events  expe- 
rience helpful.  $215.00  per  month.  Re- 
plies confidential.  Box  464,  BROAD- 
CASTING^  

Maintenance  engineer  for  network  Idaho 
station  preparing  for  FM  in  15,000 
population  town  with  abundant  fishing 
and  hunting.  Box  468,  BROADCASTING. 

Situations  Wanted 
Commercial  radio  time  salesman  or  man- 
ager  available.  Presently  employed.  De- 
sires change  to  larger  market.  20  years 
selling  advertising.  8  years  in  radio. 
Married,  producer.  Present  compensa- 
tion in  small  market  above  $6000.00. 
Prefer  salary  and  commission  basis  in 

west.  Box  376,  BROADCASTING.  

Responsible  young  Navy  man  soon  to 
be  discharged  wishes  position  as  sports 
and  general  staff  man.  Can  write  own 
copy.  Excellent  knowledge  of  all  major 
sports.  Box  399.  BROADCASTING. 
Announcer,  veteran,  three  years  all 
round  experience,  network  affiliates. 
Specialized  sports.  Minimum  $60.00 
week.   Available  two  weeks.   Box  400, 

BROADCASTING.  

Topflight  radio  announcer,  fourteen 
years  experience  including  news,  sports, 
special  events,  direction  and  production. 
Just  completed  eighteen  months  as 
combat  war  correspondent  with  major 
network  in  Soifthwest  Pacific.  Ready  to 
go  to  work.  Box  405,  BROADCASTING. 
Ex-serviceman.  25,  married.  Holder  of 
first  class  telephone  and  telegraph  li- 
cense. Two  years  college  training.  Want 
permanent  position.  Box  409,  BROAD- 
CASTING  

Announcer — 2  years  experience,  com- 
mercials, news,  ad  lib.  Age  25,  married, 
1  child.  Sober,  reliable,  best  references. 
Discharged  Army  Intelligence.  Prefer 
northeast.  Presently  employed  NBC- 
MBS  affiliate.  Box  410,  BROADCAST- 
ING^  

I  wish  position  with  midwest  station 
announcing.  Have  no  civilian  experi- 
ence but  eighteen  months  operating 
experience  AFRS.  Wish  to  continue 
work  upon  discharge.  Am  a  willing 
worker.  Box  411,  BROADCASTING. 
Attention  advertising  agencies:  Young 
Army  officer  (Major),  formerly  execu- 
tive with  large  pharmaceutical  firm, 
seeks  administrative  post  in  agency 
placing  drugs  and  cosmetics.  Discharge 
scheduled  soon.  Write  Box  427,  BROAD- 
CASTING for  further  information. 
Announcer-newscaster,  ex-service.  Good 
voice,  dependable.  One  year's  experi- 
ence. Go  anywhere.  Available  immedi- 
ately. Box  429,  BROADCASTING. 


7^  SCHOOL 
RADIO  TECHNIQUE 


NEW  YORK  •  CHICAGO 

America's  Oldest  School  Devoted 
Exclusively  to  Radio  Broadcasting 

Comprehensive  Day  and  Evening 
Courses  in  all  phases  of  Radio 
Broadcasting  taught  by  Network 
Professionals.  Moderate  rates. 


For  Full  Details,  Request  Booklet  B. 


Situations  Wanted  (Cont'd) 
Veteran  with  5  years  Naval  experience 
honorably  discharged  desires  top  engi- 
neering connection  with  progressive 
station  in  San  Diego,  California.  Back- 
ground includes  12  years'  broadcast  en- 
gineering experience  with  regional  sta- 
tions. Studio  and  transmitter  installa- 
tions. Navy  background  includes  all 
phases  of  radio  engineering  including 
land  lines  transmitter  installations. 
Married,  late  thirties.  Best  references. 

Box  413,  BROADCASTING.  ■ 

Sports  and  special  events  man — Agen- 
cies, regional  networks  and  large  mar- 
kets attention:  discharged  vet  from 
CBI  is  now  set  to  bring  broadcast  of 
basketball  to  your  sports-minded  audi- 
ence on  comprehensive  basis.  Specializes 
in  every  sport  blow-by-blow,  play-by- 
play plus  commentary.  Special  events 
and  news  background.  College  degree 
in  journalism.  Handled  new  wire  re- 
cording jobs  on  combat  missions  over- 
seas and  managed  mobile  unit  for 
AFRS.  Handled  Madison  Square  Garden 
basketball  tourney  before  joining  up. 

Box  414,  BROADCASTING.  

Manager  smaller  market  station— Look- 
ing  for  that  situation  where  you  need 
ambition  backed  by  general  sales,  pro- 
gram, public  service,  etc.  "Know  how" 
experience  to  make  your  station  a  pro- 
ducing, respected  community  institu- 

tion.  Box  415,  BROADCASTING.  

Topnotch  news  man— Just  out  of  Navy. 
Excellent  background.  Two  years,  news- 
paper; eight  years  radio — announcing, 
writing,  special  events.  Also  sales  pro- 
motion.    Best     references.    Box  417, 

BROADCASTING.  

Engineer-executive.  Naval  officer  to  be 
released  about  December  1,  15  years 
background  In  AM-FM  broadcast  engi- 
neering, installation  and  maintenance. 
Experienced  in  preparation  and  filing 
of  engineering  data  with  FCC  in  con- 
nection with  application  of  construction 
permit,  transmitter  site  approval,  an- 
tenna measurements  and  proof  of  per- 
formance surveys  AM  and  FM.  Perma- 
nent position  sought  with  owner  of  one 
or  more  progressive  stations  planning 
expansion,  improvement  or  FM  instal- 
lation.  Write  Box  418.  BROADCASTING. 
Navy  Officer  expecting  release  Novem- 
ber 15  desires  newscasting  or  editing 
job.  Background  includes  world  travel; 
master's  degree  journalism;  newspaper 
reporting,  publicity,  two  years'  news- 
casting,  editing,  public  events  announc- 
ing. Box  423,  BROADCASTING.  

Lazy  news  editor  looking  for  soft  spot 
at  $85.00-$125.00  a  week.  Experienced 
newspaper  and  radio  editing  and  re- 
write; also  air.  Box  430,  BROADCAST- 
ING^  

Interviewer,  commentator,  copywriter, 
3  years  experience — Woman's  Daily  Fea- 
ture Show.  Established  contacts  with 
foremost  authorities.  College  graduate 
interested  in  putting  on  the  best  Wom- 
an's Feature  on  the  air.  Transcription 
and  background  on  request.    Box  431, 

BROADCASTING.  

Opportunity!  Want  to  head  news  and/or 
announcing  department  progressive 
eastern  or  southeastern  radio  station. 
Prerequisites:  small  town  or  mlnature 
metropolis;  absolute  job  security;  sub- 
stantial salary;  pleasant  working  condi- 
tions. Offer:  Excellent  background  news- 
paper, radio  news,  announcing,  network 
special  events,  radio  writing;  excellent 
personal  references;  steady,  sober, 
youthful  approach  (29).  Now  employed 
major  network  west  coast  newsroom. 
Objective:  established  residence  mlna- 
ture metropolitan  locale.  Remember, 
security  essential,  not  objective  since 
applicant  already  has  It.  Will  be  sacri- 
ficing salary,  prestige  for  personal  taste 
in  mode  of  living.  Don't  enjoy  large 
cities.  Be  elaborate  in  your  offer.  Two 
weeks  notice.  Box  434,  BROADCASTING. 


MAJOR  NETWORK 

Summer  Relief  Announcer 
wants 

PERMANENT  POSITION 

Five  Years  Experience 

BOX  457,  BROADCASTING 


Situations  Wanted  (Cont'd) 

Program  manager — news  editor— Eight 
years  experience.  Married,  one  child.  De- 
sires connection  with  network  station 
town  of  50  to  60,000  prefer  midwest. 
Permanence  and  security  desired.  Box 

432,  BROADCASTING.  

Engineer — First  class  radiotelephone  and 
second  class  radiotelegraph  FCC  license. 
Desire  a  permanent  position  as  trans- 
mitter engineer  or  control  room  opera- 
tor. Single,  sober,  experienced.  Best  ref- 
Box  433,  BROADCASTING. 


Sports  director-program  manager — Vet- 
eran, major  network  and  individual 
station  experience.  University  graduate 
married,  two  children.  Want  work  with 
progressive  station  that  needs  an  ac- 
credited man  who  will  deliver  goods. 

Box  435,  BROADCASTING.  

Announcer — 7  years  metropolitan  com- 
mercial and  news  experience  before  war. 
Naval  Reserve  honorable  discharge.  Pre- 
fer north  or  east.  Box  437,  BROADCAST  - 

ING.  

Young  man  just  returned  from  over- 
seas desires  position  of  studio  engineer 
with  firm  offering  good  future.  Ten 
years  experience  handling  all  types  of 
shows.  Capable  of  network  quality  oper- 
ation. First  class  license.  Qualified  for 
television,  FM.  Available  immediately. 

Box  438,  BROADCASTING.  

Woman  announcer — Radio  school  grad- 
uate, fourteen  months'  staff  experience, 
music  library  and  commentary,  women's 
and  children's  programs.  Engineer  third 
class.   Prefer   eastern   local.   Box  439, 

BROADCASTING.  

Here's  a  promotion-publicity  man — Now 
publicity  director  midwestern  univers- 
ity; 3  yeass  assistant  promotion  mana- 
ger, metropolitan  newspaper;  polished 
copywriter,  creative  campaigner,  news 
expert;  31,  married,  journalism  degree. 
Want  to  push  regional  network  or  good 
local   organization.   Box  440,  BROAD- 

CASTING.  

Experienced  announcer.  News,  special 
events,  sports,  records,  staff.  Dramatic 
training.  28  years  old.  Desires  position 
with  progressive  station  with  plans  for 
the  future.  Box  443,  BROADCASTING. 
Salesman,  42,  college  education,  radio- 
newspaper  background,  now  handling 
yearly  billing  over  $50,000,  seeks  oppor- 
tunity as  small  station  manager  or  com- 
mercial manager  of  regional.  No  bad 
habits,  excellent  references.  Box  444. 

BROADCASTING.  

Woman  program  director.  University  de- 
gree. Also  graduate  N.B.C.  Radio  Insti- 
tute. 3  years  experience  in  women's 
programs  and  other  public  service;  con- 
tinuity; traffic,  and  dramatic  produc- 
tion. Desire  permanent  connection  ln 
south  or  midwest.  Box  445,  BROAD- 
CASTING^  

Awaiting  discharge,  officer,  9  years  radio 
experience,  production,  announcing,  pro^ 
gram  direction,  wide  cultural  back- 
ground, wants  position  In  television  or 
with  organization  offering  opportunity 
on  good  long  range  bet.  Single,  30,  ver- 
satile, stable,  interviews  in  New  York 
area.  Available   1st  January.  Box  450, 

BROADCASTING.  

Two  top  announcers — Both  employed 
seek  better  position.  Aggregate  experi- 
ence 16  years — ad  lib,  news,  disc,  studio, 
remote,  all  kinds  of  shows.  Program  di- 
rection, and  production.  Not  just  ordi- 
nary guys,  but  fellows  willing  to  really 
WORK  to  build  you  fine  shows.  Whats 
your  offer?  Box  451,  BROADCASTING. 


WANTED 

Bound  or  unbound  com- 
plete files  of  BROAD- 
CASTING MAGAZINE 
for  full  years  1940,  '41, 
'42,  '43,  '44  and  first  6 
months  of  1945. 
If  you  have  any  of  these 
years,  undipped  and  un- 
marked, write,  stating 
prices. 

Francis  N.  McGehee 
430  E.  57th  Street 
New  York,  N.  Y. 


Page  98    •    November  12,  1945 


BROADCASTING    •    Broadcast  Advertising 


Situations  Wanted  (Cont'd) 
tui-Chief    engineer,    extensive  experience. 
.  I  Available  one  month.  Box  447,  BROAD- 

i  CASTING.  

Writer — Veteran:  Publishing  and  adver- 
!  tising  production  experience.  Seeks  op- 
portunity where  writing  ability  is  re- 
i  quired.  Will  accept  any  opening  in  ra- 
dio, agency,  public  relations  or  promo- 
tion in  New  York.  F.  S.  Lida,  1335  Col- 

■  .  lege  Ave.,  New  York  City  56.  

Wish  to  sell  radio  time  for  you.  Six  years 
radio;  now  employed.  A  hustler.  Refer- 
ences.  Box  448,  BROADCASTING. 

3  year  personality.  Ad  lib,  M.C.,  sports 
staff,  excel  in  disc-onality  shows.  Pre- 
fer west  coast.  Box  452,  BROADCAST- 
ING^  

Engineer,  first  class,  age  38,  single,  so- 
ber, 23  years  in  radio  wishes  permanent 
position  with  one,  or  group  of  stations, 
where  good  workmanship  and  technical 
maintenance  ability  is  the  first  requi- 
site. N.B.C.  and  M.B.S.  experience,  can 
do  console  operation  and  some  announc- 
ing. W.  V.  Rockefeller,  Wood  River, 
Nebraska. 

Young  man,  ambitious,  pleasant  person- 
'  ality,  good  speech,  desires  beginning  ra- 
dio career  announcing,  location  near 
New  York  preferred,  any  section  accept- 
able. Please  reply  William  Kinsley,  1579 
Metropolitan  Ave.,  Bronx  62  New  York. 
Sports  announcer,  tops  in  ice  hockey 
broadcasts,  complete  background  pub- 
licity and  promotion,  expects  discharge 
before  Christmas.  Transcriptions  and 
references.  Write  Sgt.  Jack  Sandler, 
Squadron  A-l,  Boca  Raton  Field,  Flor- 

ida.  ' 

Singing  announcer — Ten  years  with 
prominent,  large  midwest  station.  Pro- 
gram organization,  production,  large  vo- 
cal library.  Go  anywhere,  married.  Larry 
Oliver,  Box  87,  Park  Ridge  Illinois. 
Combat  and  coconut  happy  vet  after 

4  years  of  bullets,  blood,  wants  start 
in  radio  war  of  words.  Can  write  bright 

|  stuff,  for  people  with  minds  open, 
clothes  on.  Joseph  Horenstein,  300 
Wain wright  St.,  Newark,  N.  J. 
Veteran  awaiting  discharge.  Three  years 
radio  announcing  experience  while  in 
Army.  Considerable  stage  experience  as 
Master  of  Ceremonies.  Desire  announc- 
er's job  with  future.  Good  newscaster. 
Go   anywhere.   Cpl.,   Johnny  J.  High, 

2037  N.  Park  Ave.,  Fh'.adelphia.  

Television  pioneer— Newspaperman  seeks 
spot  in  television.  15  years  experience 
in  publishing,  advertising,  promotion, 
research;  television  surveys  commended 
by  FCC  and  top  executives  of  radio  in- 
dustry. Veteran,  U.  S.  Navy.  Harry 
G6rdon,  1759  E.  17th  St.,  Brooklyn,  N.  Y. 
Former  copy  and  continuity  chief,  N.  Y. 
station.  Commercials,  spots,  continuity, 
scripts,  publicity.  Agency  experience. 
Want  station  or  agency  connection, 
N.  Y.  or  west  coast.  Three  years  Army 
public  relations.  Nathan  Berlin,  160  W. 
77th  St.,  New  York,  N.  Y.  Trafalgar 
7-6962.  

Veteran,  communications  officer,  first 
phone  and  amateur  licenses,  college 
graduate,  major  in  statistics,  desires 
commercial  position  in  radio.  Lt.  G.  S. 
Rooker,  4826  Garland,  Dallas,  Texas. 
1st  class  operator:  veteran,  6  years  ra- 
dio experience,  including  broadcast  and 
research.  Desires  position  with  midwest 
station.  Vernon  Samuelson,  Wyoming, 

Minnesota.  

Discharged  Navy  veteran,  28  and  single, 
i  desires  position  as  transmitter  operator 
I  or  combination  operator  and  announcer. 
Hold  first  class  radiotelephone  license. 
Not  looking  for  a  gold  mine  but  a  good 
opportunity  to  get  started  again.  Write 
B.    H.    Martin,    3119    Choctaw  Drive, 

Baton  Rouge  7,  La.  

Experience  (chief)  announcer,  versatile, 
2  years  1000  w  network  affiliate.  News- 
commercials-sports.  Amiable-ambitious- 
single — will  travel.  Seeks  position  pro- 
gressive station.  Bob  Miller,  c/o  Wil- 
liam Honig,  294  Union  Ave.,  Brooklyn, 

N.  Y.   

Veteran — ex-program  director,  50,000  w 
station,  has  network  job  available  but 
desires  medium  size  city.  Qualified  pro- 
gram or  special  events  director.  College 
graduate,  thirty  years  old.  Richard  L. 
Linkroum,  53  East  87th  St.,  New  York, 
N.  Y. 


Dicharged  veteran,  2  years  experience 
all  phases  radio  broadcasting  desires 
;  position  with  live-wire  station.  Mar- 
ried, 26  years  old,  go  anywhere,  prefer 
midwest.  Ralph  Andrews,  2823  W.  Cleve- 
land Ave.,  Milwaukee,  Wisconsin. 

Announcer,  very  poor  man's  Ben  Grauer, 
three  years  fifty  kilowatt  experience, 
can  write,  direct  and  produce.  Prefer 
eastern  station.  Box  459,  BROADCAST- 
ING. 


Situations  Wanted  (Cont'd) 
Engineer  radio  telegrapher,  first  tele- 
phone, second  telegraph  licenses,  com- 
mercial traffic,  copy  press,  experienced 
trouble  shooter  and  maintenance  man. 
Prefer  middle  Atlantic  states.  Box  449, 

BROADCASTING.  

Radio  announcer,  copy  writer,  vocalist, 
experienced.  Air  Force  veteran  techni- 
cal background  recording  engineer.  Au- 
dition record  on  request.  Available  im- 
mediately. Stan  Gordoni,  1258  S.  Michi- 
gan,  Chicago.  Phone:  Webster  2162. 
Announcer.  Veteran  with  college  degree. 
4  years  announcing  and  production. 
Desires  affiliation  with  station  willing 
to  advance  man  who  can  prove  worth. 
Presently  employed  southeastern  net- 
work  outlet.  Box  458,  BROADCASTING. 
A  non-drinking,  veteran  announcer 
seeks  permanent  position  with  pro- 
gressive station,  network  or  independent. 
Married.  Age  28.  Background  includes 
all  phases  announcing:  staff,  news, 
sports  and  variety.  Know  production 
and  copy  techniques.  No  floater.  Best 
references.  Box  460,  BROADCASTING. 
Announcer  wants  opportunity  at  pro- 
duction work.  Five  years  experience 
announcing:  special  events,  drama, 
news,  studio  shows,  television.  Back- 
ground, training,  some  experience  in 
production.  Box  456,  BROADCASTING. 
Scripwriter — Daytime  serials  or  plays, 
with  merchandising  tie-in  approach. 
Copywriting,  publicity,  radio  trade  mag 
editing,  radio  production  and  buying 
experience.  College  grad,  32.  Army  officer 
available    early    December.    Box  455, 

BROADCASTING.  

Veteran,  32,  married  with  8  years  ex- 
perience in  administration,  selling,  pro- 
gramming and  promotion.  Would  like 
to  be  associated  permanently  with  a 
progressive,  wide-awake  station.  Mid- 
west    location     preferred.     Box  454, 

BROADCASTING.  

Announcer — Navy  veteran,  22,  married, 
sober  experience,  news,  commercials, 
controls.  Third  class  ticket.  Prefer  west 
coast  or  middlewest.  Permanent.  Avail- 
able January  1st.  Box  461,  BROADCAST- 
ING^  

Available  on  or  about  first  January. 
Hold  radio  phone  first  license  since  1936. 
Experienced  control  room  and  trans- 
mitters. Solid  time  on  ticket  1937 
through  1941.  Jan.  '42  to  Jan.  '43  asst. 
radio  engineer  civil  service.  Army 
through  ranks  from  private  to  captain 
in  Army  Airways  Communications  Sys- 
tem, two  years  overseas  supervising  in- 
stallation radio  navigational  aids,  con- 
trol towers,  point  to  point  and  ground 
air  stations  throughout  far  east.  Any 
reasonable  salary  to  start.  Age  31,  mar- 
ried, one  child.  Interested  also  in  sales 
engineering  deal,  with  possibility  of 
overseas.  Captain  Burton  Reiman,  414 
N.  Gaylord  Ave.,  Ludington,  Michigan. 
Program  director-production,  newscaster 
employed  wishes  locate  Florida  or 
southern  California.  Knowledge  pro- 
gramming, musical  production  super- 
vision, hiring  of  announcers — ability 
give  consistent  Al  news  presentations. 
Start  at  $90.00,  job  with  future,  no  250 
watters  please.  Box  462,  BROADCAST- 
ING^  

An  energetic,  sincere  family  man,  30 
years  old,  desires  radio  sales  position 
in  progressive  community.  No  radio  ex- 
perience, but  6  years  sales  background. 
Discharged  veteran  willing  to  start  at 
moderate  income  with  aggressive  sta- 
tion. Excellent  record.  Request  prior 
employers  be  contacted  for  statement  of 
character,   abilities   and  potentialities. 

Box  463,  BROADCASTING.  

Chief  engineer.  Five  years'  experience. 
Year  as  chief.  All  phases  operation, 
maintenance  and  supervision.  Very  best 
of  references.  Box  465,  BROADCASTING. 
Script  writer — Veteran,  36,  creates  own 
programs.  Also  direct  and  produces  con- 
tinuity and  commercials.  Howard  Levi- 
ton,  527  Aldine  Ave.,  Chicago  13,  Illinois. 
Announcer,  honorable  discharge;  3  years 
announcing,  production  and  writing  ex- 
perience. Diversified  special  service  and 
public  relation  background  while  in 
service.  Married.  Desire  affiliation  with 
progressive    eastern    station.    Box  466, 

BROADCASTING.  

Announcer-veteran.  Limited  experience. 
Studied  announcing  and  commercial 
script  writing,  Radio  City,  N.  Y.  College 
graduate.  Good  radio  voice.  Will  go 
anywhere.  Transcription  available.  Jay 
Arnold,   1087   Blake   Ave.,   Brooklyn  8, 

N.  Y.  

Announcer — Ex-serviceman.  Age  23,  all- 
round  experience  with  NBC  affiliate. 
Will  travel  anywhere — capable  and  will- 
ing to  learn.  Good  references.  Available 
immediately.  Box  469,  BROADCASTING. 

Wanted  to  Buy 

Wanted — RF  Bridge  and  Field  Intensity 
Meter,  William  Benns,  Columbia,  S.  C. 


Poppele  Praises  Radio 
For  25  -  Year  Progress 

IN  A  TRIBUTE  from  the  televi- 
sion industry  to  "radio,  the  grand- 
daddy  of  all  forms  of  electronic 
communication",  J.  R.  Poppele, 
president,  Television  Broadcasters 
Assn.,  praised  the  broadcasters  of 
the  U.  S.  for  "25  years  of  remark- 
able achievement". 

Declaring  that  "radio's  great- 
ness may  be  traced  to  its  very 
foundation — a  foundation  based  on 
free  enterprise,"  Mr.  Poppele  stated 
that  "the  precedents  which  broad- 
casters set.  .  .  .  during  the  past 
quarter  of  a  century  may  well  be 
absorbed  by  the  television  broad- 
caster who  now  faces  a  new  era 
with  equal  resolve  and  astuteness." 


Current  Food  Problems 
Discussed  on  Broadcast 

NBC  PRESENTED  a  series  of  in- 
terviews with  prominent  grocery 
manufacturers  on  quarter-hour 
network  broadcast  last  Friday 
noon  conducted  by  John  MacVane, 
NBC  commentator  recently  re- 
turned from  the  ETO,  climaxing 
the  37th  annual  meeting  of  the 
Grocery  Manufacturers  of  Amer- 
ica, at  the  Waldorf-Astoria  Hotel, 
New  York.  Broadcast  featured  dis- 
cussions on  food  problems,  both 
domestic  and  foreign.  Speakers 
were  Paul  S.  Willis,  president  of 
GMA;  Harry  A.  Bullis,  president 
of  General  Mills  Inc.,  and  Austin 
Iglehart,  president  of  General 
Foods  Corp. 

At  opening  session  of  conven- 
tion on  Wednesday,  Mr.  Willis  said 
that  a  recent  GMA  poll  indicated 
that  53  out  of  72  food  companies 
plan  to  expand  their  advertising 
during  the  coming  year,  40  of  them 
by  20  per  cent  or  more. 


Collect  Food 

BESSIE  BEATTY,  WOR  New 
York  women's  commentator,  will 
officially  launch  the  victory  collec- 
tion of  canned  foods  in  the  metro- 
politan area  with  three  special 
Thanksgiving  food  parties  all  to  be 
held  Nov.  14  at  the  WOR-Mutual 
Playhouse.  Contributed  foods  will 
be  sent  to  the  hungry  people  of  Eu- 
rope, Philippines  and  China.  The 
first  party  will  occur  during  Miss 
Beatty's  regular  broadcast  10:15- 
11  a.m.  with  Mrs.  Eleanor  Roose- 
velt as  guest  of  honor.  Second  party 
will  have  Helen  Hayes  as  feature 
guest  at  1:15-1:30  p.m.,  and  the 
last  party  at  4-4:30  p.m.  will  pre- 
sent The  Better  Half  Matinee  to 
be  emceed  by  Tiny  Ruffner. 


Sports  Questions 
SPORTS  QUIZ  is  latest  feature  of 
"Sports  Clinic"  on  WKBZ  Muskegon, 
Mich.,  every  Thursday.  First  four  to 
send  in  correct  answers  to  questions 
asked  on  show  receive  a  sports  book  of 
their  own  selection. 

Barrett  Is  Heard 
RAY  BARRETT,  war  veteran  and  an- 
nouncer on  "Modern  Farmer"  program 
on  WEAF  New  York,  is  making  a  se- 
ries of  talks  before  Rotary  Clubs  in 
the  New  York  area  on  "What  the  Re- 
turning Serviceman  Expects". 


ANNUAL  ENGINEER'S 
MEET  IS  RESUMED 

ANNUAL  Broadcast  Engineering 
Conference  will  be  resumed  next 
year  under  joint  sponsorship  of 
Ohio  State  U.  and  U.  of  Illinois, 
with  NAB  and  IRE  again  partici- 
pating. Meetings  were  suspended 
in  1943  for  the  duration. 

Date  set  for  1946  conference  is 
March  18-23,  at  Ohio  State  U., 
Columbus.  Thereafter  the  sessions 
will  alternate  between  Ohio  State 
and  the  U.  of  Illinois.  Director  of 
the  project  is  Dr.  W.  L.  Everitt,  of 
the  Illinois  Dept.  of  Electrical  En- 
gineering, with  Prof.  E.  M.  Boone, 
Ohio  State,  as  associate  director. 

Some  400  engineers  from  all 
branches  of  the  industry  are  ex- 
pected at  the  1946  meeting.  Prof. 
Boone  is  considering  the  agenda, 
with  emphasis  to  be  placed  on  ef- 
fect of  developments  since  1942  on 
operating  problems  in  broadcast 
engineering,  including  FM  and 
television. 


Two  Die  in  Plunge 

WIFE  and  eight-year-old  son  of 
Robert  Donley,  WINS  New  York 
announcer,  plunged  to  their  deaths 
from  a  12th-story  window  of  Wil- 
liam Penn  Hotel  in  Pittsburgh  Nov. 
7.  Deputy  Coroner  James  Hart  said 
Mrs.  Katherine  Donley,  about  32, 
apparently  threw  the  child,  James 
Patrick,  out  of  the  window  and  then 
jumped.  He  said  Mrs.  Donley  left 
a  note  saying  she  was  grieved  over 
a  divorce  suit  filed  by  her  husband, 
who,  she  wrote,  had  told  her  he 
"wanted  to  go  on  with  his  career 
.  .  .  that  Pat  and  I  were  obstacles 
in  his  way."  Mr.  Donley,  former 
announcer  of  WCAE  Pittsburgh, 
said  he  talked  with  his  wife  two 
weeks  earlier  "and  she  seemed  her 
usual  self." 


AMA    Officers  Elected 

LYMAN  L.  HILL,  director  of 
Servel  sales  research,  last  week 
was  elected  president  of  the  Amer- 
ican Marketing  Assn.,  succeeding 
Donald  M.  Hobart,  research  direc- 
tor of  Curtis  Pub.  Co.  Other  officers 
include:  Paul  W.  Stewart,  Stewart 
Brown  &  Assoc.,  N.  Y.,  and  Rob- 
ert T.  Browne,  director  of  commer- 
cial research,  Pillsbury  Flour  Mills 
Co.,  Minneapolis,  vice-presidents; 
Wilford  White,  chief,  special 
studies  unit,  Bureau  Foreign  & 
Domestic  Commerce,  Commerce 
Dept.,  treasurer;  Harvey  W. 
Huegy,  assoc.  prof,  of  marketing, 
U.  of  HI.,  secretary.  Arthur  Hurd, 
director  of  media  research,  J. 
Walter  Thompson  Co.,  N.  Y.,  is 
among  those  serving  second  year 
as  directors. 


Leyden  at  KMPC 
WILLIAM  THOMAS  LEYDEN  Jr.,  for 
past  two  years  AAF  pilot  and  prior  to 
that,  announcer  of  WJBK  Detroit,  has 
joined  KMPC  Hollywood  announcing 
staff. 

Hayes  Reports 
LT.  COL.  JOHN  S.  HAYES,  chief  of 
American  Forces  Network,  previously 
headquartered  in  Paris,  has  reported 
for  temporary  duty  at  Armed  Forces 
Radio  Service,  Los  Angeles.  Lt.  Hendrick 
Booream,  USNR,  and  former  Hollywood 
producer  of  Young  &  Rubicam  Inc.,  is 
now  in  charge  of  AFN  operations. 


Text  of  FCC  Notice  on  WFIL 


FOLLOWING  is  text  of  FCC's  public  notice  of  proposed  sale  of  WFIL 
Philadelphia.  This  and  a  notice  of  offered  sale  of  WHDH  Boston,  both 
of  which  appeared  in  Federal  Register  last  Friday,  are  identical  in  form, 
differing  only  in  details  of  the  agreements.  Published  in  accordance 
with  the  procedure  proposed  by  FCC  in  its  Crosley-Avco  decision  Sept.  6, 
the  notices  followed  by  one  week  publication  of  newspaper  advertisements 
by  the  applicants  themselves.  Text: 


The  Commission  hereby  gives  notice 
that  on  Oct.  30,  1945,  there  was  filed 
with  it  an  application  (B2-AL-501)  for 
its  consent  under  Section  310(b)  of  the 
Communications  Act  (47  U.S.C.A.  310) 
to  the  proposed  assignment  of  the  li- 
cense of  standard  broadcast  station 
WFIL,  Philadelphia,  Pennsylvania  (and 
certain  broadcast  stations  associated 
therewith,  i.e.,  WFIL-FM  and  relay  sta- 
tions WELX  and  WELW)  from  WFIL 
Broadcasting  Company  to  which  they 
are  at  present  licensed  to  Triangle  Pub- 
lications Inc.  (a  Delaware  corporation), 
400  North  Broad  Street,  Philadelphia, 
Pennsylvania.  The  proposal  to  assign 
said  license  is  based  upon  an  agree- 
ment between  WFIL  Broadcasting  Com- 
pany and  Triangle  Publications  Inc., 
dated  September  27,  1945,  under  which 
the  former  agrees  to  sell  to  the  latter 
the  properties  of  the  aforesaid  stations 
including  personal  property,  good  will, 
contracts,  and  other  rights  described 
therein,  free  and  clear  of  all  encum- 
brances for  a  purchase  price  of  $1,900,- 
000  of  which  $250,000  was  paid  at  the 
time  of  signing  the  agreement,  the  bal- 
ance of  $1,650,000  to  be  paid  by  certi- 
fied check  at  the  time  of  closing  fixed 
by  the  contract  as  within  21  days  after 
the  date  on  which  approval  of  the  pro- 
posed assignment  by  the  Commission  is 
effective.  Other  details  of  the  contract 
and  concerning  the  application  may  be 
determined  from  the  application  on  file 
at  the  offices  of  the  Commission. 

In  the  Commission's  decision  of  Sept. 
6,  1945,  granting  the  application  for 
transfer  of  control  of  the  Crosley  Cor- 
poration (Docket  No.  6767),  it  was  an- 
nounced that  public  hearing  would  be 
held  to   consider  proposed  new  rules 


and  regulations  for  the  handling  of 
assignment  and  transfer  applications 
including  provision  for  public  notice 
by  the  applicant  and  the  Commission 
of  the  filing  of  such  applications  and 
pertinent  details  in  cases  where  a  con- 
trolling interest  is  involved.  There- 
after, on  Oct.  3,  1945,  the  Commission 
also  gave  public  notice  (10  FB  12926) 
that  pending  the  issuance  of  such  pro- 
posed new  rules,  hearing  thereon,  and 
final  adoption,  such  applications  would 
be  deferred  unless  applicants  desired 
to  follow  the  procedure  proposed  in  the 
WLW  decision,  and  supplement  their 
applications  so  as  to  come  within  the 
framework  of  the  announced  procedure 
including  the  provision  for  public  no- 
tice. Pursuant  thereto,  the  Commission 
was  advised  on  Oct  13,  1945,  that  notice 
was  inserted  in  the  "Philadelphia  In- 
quirer" and  the  "Legal  Intelligencer" 
(both  Philadelphia  papers  of  general 
circulation)  of  the  proposed  assignment 
of  the  licenses  and  sale  of  the  proper- 
ties of  WFIL  and  associated  stations  as 
indicated  above. 

In  accordance  with  the  procedure 
proposed  in  the  WLW  decision  and  that 
announced  in  the  Commission's  release, 
no  action  will  be  had  upon  the  WFIL 
application  for  a  period  of  60  days  from 
Oct.  30,  1945,  within  which  time  other 
persons  desiring  to  apply  for  the  facili- 
ties involved  may  do  so  upon  the  same 
terms  and  conditions  as  set  forth  in 
the  above  described  contract. 

(Sec.  310(b),  48  Stat.  1086;  47  U.S.C. 
310(b)). 

Federal  Communications 

Commission 
T.  J.  Slowie 
Secretary. 


Religious  Programs 

PROBLEM  of  what  changes  should 
be  made  in  religious  broadcasts  to 
attune  them  to  the  changed  condi- 
tions following  the  end  of  the  war 
will  be  dealt  with  at  a  religious  ra- 
dio workshop  scheduled  Nov.  11-16 
at  the  Palmer  House,  Chicago.  Ev- 
erett C.  Parker,  chairman  of  the 
joint  radio  committee  of  the  Con- 
gregational-Christian, Methodist 
and  Presbyterian  USA  churches, 
will  have  charge  of  the  meetings, 
assisted  by  Elinor  Inman,  director 
of  religious  broadcasts  for  CBS. 
About  40  midwestern  ministers  and 
religious  educators  are  expected  to 
attend  the  sessions,  some  of  which 
will  be  held  at  NBC  and  CBS  Chi- 
cago studios. 


RCA  Income 

RCA  consolidated  income  report 
for  the  first  nine  months  of  1945 
shows  total  gross  income  of  $222,- 
002,801,  a  decrease  of  7.5%  from 
the  gross  of  $239,936,717  for  the 
corresponding  period  of  1944.  Net 
income  after  all  charges  and  taxes 
Was  $8,204,470  for  the  nine-month 
part  of  1945,  an  increase  of  21.8% 
over  the  net  of  $6,734,670  for  the 
same  period  of  1944.  After  pay- 
ment of  preferred  dividends,  earn- 
ings applicable  to  common  stock 
for  the  nine  months  were  45  cents 
a  share  this  year,  compared  to  31.5 
cents  a  share  last  year. 


Picture  of  an  Advertiser 
Listening  to  His  Commercial  on 

WNAB 


BASIC-AMERI 

BRIDGEPORT, 


CAN  IN 

CONN. 


Concentrated  Audience  in  the  Nation's  59th  Market 


Bridgeport  is  one  war  baby 
stantial  gain**  in  the  here-nr 
Bridgeport  m 


people  in  the  Bridgeport  metropolit 
270,000  in  1940  retail  naleH.  The  Ch 
-ays  30%  more  in  expected  in  pont-w 
potential  ea»y-to-gel  on  WNAB. 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 


REPRESENTED 


Page  100    •    November  12,  1945 


R  A  M  B  E  A  U 


FCC  Publishes  Notices  of  Proposed 
WHDH,  WFIL  Sales  Under  Avco  Plan 


ACTUAL  EXPERIENCE  in  the 
open-bid  procedure  proposed  by 
FCC  for  use  in  station  sales  moved 
forward  another  step  last  week  as 
the  Commission  published  public 
notices  of  two  proposed  sales  which 
the  applicants  themselves  had  ad- 
vertised the  week  before. 

FCC,  which  suggested  in  its 
Crosley-Avco  decision  [Broadcast- 
ing, Sept.  10]  that  proposed  trans- 
fers be  advertised  to  give  the  pub- 
lic an  opportunity  to  file  competi- 
tive bids,  published  in  the  Federal 
Register,  government  publication, 
notices  on  the  sale  of  WHDH  Bos- 
ton and  WFIL  Philadelphia. 

Proposed  sales  of  WHDH  by 
Matheson  Radio  Co.  to  Fidelity 
Broadcasting  Corp.,  and  WFIL  by 
WFIL  Broadcasting  Co.  (owned  by 
Lit  Bros.)  to  Triangle  Publications 
Inc.  (publisher  of  Philadelphia  In- 
quirer) were  advertised  by  the  ap- 
plicants in  local  newspapers  begin- 
ning two  weeks  ago  [Broadcast- 
ing, Nov.  5].  Advertisement  of  of- 


fered sale  of  KHQ  Spokane  by 
Louis  Wasmer  to  Spokane  Chroni- 
cle Co.  has  been  started  by  Mr. 
Wasmer,  but  FCC  spokesmen  said 
notification  had  not  yet  been  re- 
ceived and  processed. 

Applicants'  advertisements  will 
appear  weekly  for  three  weeks, 
whereas  the  FCC's  public  notices 
were  to  appear  only  once. 

The  Commission's  notices  point 
out  that  FCC  will  take  no  action  on 
the  WHDH  application  for  60  days 
from  Sept.  24  (date  of  application 
for  sale)  nor  on  the  WFIL  request 
for  60  days  from  Oct.  30.  In  the 
meantime,  "other  persons  desiring 
to  apply  for  the  facilities  involved 
may  do  so  upon  the  same  terms  and 
conditions  as  set  forth"  in  the  re- 
spective contracts. 

The  Commission  will  then  deter- 
mine, by  hearings  if  necessary,  the 
applicant  best  fitted  to  operate  the 
station. 

No  competitive  bids  had  been 
received  by  FCC  in  the  WFIL  and 
WHDH  cases  last  week. 


New  Bristol-Myers  Posts 
For  Brown,  Allen,  Clarey 

BRISTOL-MYERS  Co.,  New  York, 
has  named  Robert  B.  Brown  direc- 
tor of  advertising  and  market  re- 
search, and  Joseph  M.  Allen  adver- 
tising manager.  Both  remain  as- 
sistant vice-presidents. 

Mr.  Brown  was  formerly  adver- 
tising manager  of  Ipana  Tooth 
Paste,  Mum,  Ingram's  Shaving 
Cream,  Ingram's  Improved  Cream, 
Trushay  hand  lotion,  and  D.  D. 
tooth  brushes  and  advertising  in 
Canada. 

Mr.  Allen  was  advertising  man- 
ager on  Sal  Hepatica,  Mihit  Rub 
and  Vitalis.  John  J.  Clarey  Jr.,  as- 
sistant advertising  manager,  has 
been  named  new  products  coord- 
inator of  the  company. 


WBBM  Plans  Color  TV 
To  Start  About  April  1 

CHICAGOi  is  slated  to  get  its  first 
glimpse  of  color  television  around 
April  1,  when  CBS-WBBM  plans 
to  begin  operation  of  television  de- 
partment with  1,000  GE  and  West- 
inghouse  receivers  at  strategic 
places  in  downtown  Chicago. 

Les  Atlass,  vice-president  and 
general  manager  of  WBBM,  said 
ultra-high  frequency  equipment 
will  be  used  for  the  color  broad- 
casts, which  will  show  special 
events  possibly  including  home 
games  of  Chicago  Cubs. 


WOR  to  CAB 

WOR  New  York  has  joined  the  Co- 
operative Analysis  of  Broadcast- 
ing, first  station  to  join  this  re- 
search organization  which  pre- 
viously has  had  only  networks  as 
broadcaster  members.  WOR's  sub- 
scription to  the  CAB  service  aug- 
ments its  own  continuing  study  of 
listening  in  greater  New  York  area 
conducted  by  Crossley  Inc.,  its  sub- 
scription to  local  Hooper  and  local 
Pulse  surveys  and  its  membership 
in  Broadcast  Measurement  Bureau. 


Mrs.  Louise  Collins 

MRS.  LOUISE  COLLINS,  33,  sec- 
retary to  A.  D.  Willard  Jr.,  NAB 
executive  vice-president,  died  Nov. 
4  after  a  brief  illness  from  infan- 
tile paralysis.  She  had  been  secre- 
tary to  ex-NAB  President  J.  Harold 
Ryan  during  his  incumbency.  Mrs. 
Collins  had  become  ill  only  a  few 
days  before  her  death,  complaining 
of  a  sore  throat.  She  was  removed 
to  Gallinger  Hospital,  Washington, 
but  nothing  could  be  done  to  check 
the  spread  of  the  disease.  She  was 
a  widow.  A  daughter  Moira,  2,  sur 
vives. 


Concert  Sent  Overseas 

INTERNATIONAL  division  of 
NBC  started  broadcasts  of  weekly 
Sunday  concerts  of  General  Motors 
Corp.'s  Arturo  Toscanini  and  the 
NBC  Symphony  Orchestra  to  Den- 
mark and  Sweden  Nov.  11.  Con- 
certs are  recorded  and  transmitted 
the  following  Sunday,  12-12:45 
p.m.,  on  international  stations 
WGEO  and  WBOS,  with  narration 
in  Danish  and  Swedish. 


KJR-KOMO  Separation 

OFFICIAL  separation  of  KJR  and 
KOMO  Seattle  occurred  Nov.  1,  ac- 
cording to  Birt  F.  Fisher,  now  sole 
owner  and  manager  of  KJR.  Mr. 
Fisher  has  been  manager  of  KOMO 
since  1926  and  of  both  stations 
since  1933.  Commercial  manager 
for  KJR  is  now  Arthur  Gerbel  Jr., 
with  KJR-KOMO  for  10  years. 
KJR  continues  as  American  out- 
let on  950  kc  with  5,000  w.  KOMO 
is  NBC  affiliate  with  5,000  w  on 
1000  kc.  Separation  was  necessita- 
ted by  FCC  duopoly  regulation. 


BROADCASTING    •    Broadcast  Advertising 


m. 


DISCUSSING  FINAL  DETAILS  is  Howard  Lane  (1),  newly  named 
general  manager,  broadcasting  division  of  Marshall  Field  Enterprises, 
before  completing  the  contract  assigning  Lewis  H.  Avery  (second  from 
right)  to  represent  the  Field  radio  interests.  William  K.  Knodel,  director 
of  national  sales,  broadcasting  division  of  Field  Enterprises  (standing 
left),  and  B.  P.  Timothy,  secretary  and  general  manager  of  Lewis  H. 
Avery  Inc.  (right),  take  part  in  the  discussion. 


MUTVAVS  PROGRESS 
^RELATED  BY  KODAK 

EDGAR  KOBAK,  president  of  Mu- 
tual, in  his  latest  periodic  report 
to  advertisers  and  agencies  on  the 
network's  progress,  listed  follow- 
ing new  sponsors  who  have  joined 
Mutual  during  past  three  months: 
General  Foods,  Rensie  Watch, 
G.  N.  Coughlan,  F.  W.  Fitch,  Tri- 
mount  Clothing  Co.,  Alka  Seltzer, 
Procter  &  Gamble,  Vick  Chemical 
Co.,  Lewis-Howe. 

Old  advertisers  who  are  making 
greater  use  of  network's  facilities, 
he  said,  include  Bayuk  Cigars, 
Petri  Wine,  Serutan  Co.,  Knox  Co., 
Barbasol,  Semler,  Zonite,  Ralston- 
Purina. 

Continuing  his  progress  report, 
Mr.  Kobak  said  that  Mutual  started 
immediately  to  plan  its  programs 
for  peace  following  end  of  the  war 
by  dropping  several  programs  espe- 
cially designed  for  war-time  listen- 
ing, and  adding  new  programs  hav- 
ing to  do  with  rehabilitation  and 
reconversion  problems. 

Network's  staff  also  has  in- 
creased considerably,  with  each 
new  person  chosen  for  his  special 
qualifications  which  add  to  Mutual's 
services  to  listeners  and  advertisers, 
Mr.  Kobak  said.  In  February  staff 
numbered  229,  and  in  October  the 
number  was  increased  to  321.  Four- 
teen new  stations  have  recently 
joined  Mutual. 

American  Net  Affiliates 
In    4th    District  Meet 

EXECUTIVES  from  33  American 
affiliates  in  the  4th  District  held 
their  annual  meeting  Nov.  5  at 
Birmingham.  Plans  for  program 
production  and  closer  cooperation 
among  member  stations  were  map- 
ped. 

Henry  P.  Johnston,  executive 
vice-president  and  managing  direc- 
tor of  WSGN,  presided.  Mr.  Johns- 
ton is  chairman  of  the  4th  District 
of  American  and  a  member  of 
Planning  and  Advisory  Committee 
of  the  network.  He  said  he  will  pre- 
sent the  plans  to  network  officials 
in  January.  The  4th  District  in- 
cludes Alabama,  Georgia,  Missis- 
sippi, Louisiana,  Arkansas  and 
,most  of  Tennessee. 

Representing  American  were 
John  Norton,  Pete  Schloss  and 
Archie  Grinalds,  American  public 
relations  men  of  New  York. 


Wormser  With  NBC 
HOWARD  WORMSER,,  formerly  of  Para- 
mount Pictures  Inc.,  has  joined  NBC 
Hollywood  publicity  staff. 

Noyes  Back 
SGT.    NORMAN   NOYES,    with  release 
from  Armed  Forces  Radio  Service,  re- 
sumes    as     NBC    Hollywood  account 
executive. 

Soprano  to  Crooner 
ASHBY     MAHONE,     boy     soprano  on 
WRVA   Richmond   children's  programs 
for  six  years,  has  returned  to  the  sta- 
tion as  a  discharged  vet — and  a  crooner. 

New  C  &  P  Director 
DELL  CROSBY,  producer  and  director 
>f  packaged  radio  programs,  has  been 
ippointed  radio  director  of  Cecil  & 
Presbrey,  New  York.  Mr.  Crosby's  20 
.fears  in  radio  includes  14  years  with 
radio  stations. 


Chicago  Radio  Writers 
Urged  to  Work  Together 

MEMBERS  of  the  Radio  Writers 
Guild  of  Chicago  met  Tuesday, 
Nov.  6,  in  the  Hotel  Sherman  to 
participate  in  the  RWG  national 
election  of  officers.  Following  the 
election,  President  Herb  Futran 
urged  members  to  work  together  to 
reestablish  Chicago  as  the  leading 
radio  center  of  the  Middle  West. 

Principle  speakers  were  Dr.  Ar- 
thur Jaffey,  University  of  Chicago 
scientist  who  discussed  "The  Truth 
About  the  Atomic  Bomb"  and  Dr. 
S.  I.  Havakaw,  semantist  and  head 
of  the  English  department  of  the 
Armour  Institute  of  Technology. 


'Hams'  and  Video 

AMATEURS  will  find  in  television 
an  ample  outlet  for  energies  long 
stifled  by  government  restrictions, 
Walter  E.  Scholz  and  Robert 
Batchelder,  WJW  Cleveland  engi- 
neers, told  members  of  Cuyohoga 
County  Radio  Amateurs  Assn.  Nov. 
1  in  a  meeting  at  WJW.  Messrs. 
Scholz  and  Batchelder,  who  have 
done  extensive  research  with  a 
view  to  early  production  of  televi- 
sion in  Cleveland,  also  said  video 
will  replace  radio  "as  we  now 
know  it";  video  receivers  soon  will 
be  on  the  market  in  quantitv,  at 
prices  ranging  from  about  $125  to 
$400  or  $500;  video  will  be  more 
effective  for  advertisers  and  more 
enjoyable  for  the  audience.  WJW's 
present  emphasis  on  television  re- 
lates to  production  of  shows. 


Stevenson  With  FC&B 
ROBERT  STEVENSON,  discharged  from 
Army  Air  Corps,  has  rejoined  Hollywood 
radio  department  of  Poote,  Cone  & 
Belding,  working  under  direction  of  AI 
(Cappy)  Capstaff. 

Lazarus  Back 
PAUL  N.  LAZARUS,  released  from  the 
Army,  has  returned  to  his  post  as  ad- 
vertising and  publicity  director  of 
United  Artists,  New  York.  Barry  Buch- 
anan, who  has  been  holding  the  posi- 
tion, has  been  named  director  of  pub- 
lic relations,  with  headquarters  in 
Hollywood. 


BYRON  PRICE  BACK; 
WILL  CLOSE  VP  OC 

BYRON  PRICE,  recently  returned 
from  Germany  where  he  conducted 
a  study  of  public  relations  under 
military  government,  said  Friday 
he  intends  to  make  a  report  to  the 
President  this  week  on  his  survey. 
On  Nov.  15,  he  added,  he  will  close 
up  the  Office  of  Censorship,  of 
which  he  has  been  director  since 
its  formation. 

Immediately  afterward,  Mr. 
Price  said,  he  will  take  a  "real" 
vacation,  something  he  has  not  had 
since  Pearl  Harbor.  He  has  no 
plans  beyond  that  but  pointed  out 
he  is  still  "on  leave"  from  the 
Associated  Press,  which  he  served 
as  executive  editor  before  the  war. 


KYW  Party 

THE  HARVEST  PARTY  of  the 
1619  Club,  organization  of  em- 
ployees of  KYW  Philadelphia  and 
members  of  the  Westinghouse  Ra- 
dio Stations  staff,  was  highlighted 
by  reunion  of  six  members  recently 
returned  from  military  service. 
They  included  Jane  Durnin,  Walter 
Gilbert,  Frank  Davis,  Gary  Linn 
and  Dan  Park.  Lt.  Walter  Smith, 
just  back  from  overseas,  was  sur- 
prise visitor. 


Gorham  in  BBC  Video 
MAURICE  GORHAM,  former  director 
of  Allied  Expeditionary  Forces  program 
for  BBC  and  more  recently  director  of 
BBC's  light  programs,  has  been  named 
BBC  television  head, 

WXYZ  Music  Director 
PHIL  BRESTOFF,   musical   director  of 
the   Michigan   Theater,    has    been  ap- 
pointed musical  director  of  WXYZ  De- 
troit. 

Klaus  Promoted 
RICHARD  M.  KLAUS,  formerly  in  ad- 
vertising department  of  WHBC  Canton, 
O.,  has  been  promoted  to  lieutenant 
commander  in  the  Navy.  He  has  been 
in  service  five  years. 

Vets  to  WTIC 
THREE  discharged  servicemen  joined 
WTIC  Hartford  last  week.  Ernest  Peter- 
son, AAF,  is  in  the  newsroom;  Bruce 
Kern,  Army  counter-intelligence  unit, 
is  rejoining  announcing  staff;  Frank 
Stuhlman,  Marine  Air  Wing,  is  back 
as  part-time  announcer. 


FCC  MEMBERS  SEE 
BELL  LABORATORIES 

THE  ENTIRE  membership  of  the 
FCC  visited  the  Bell  Laboratories 
of  the  American  Telephone  &  Tele- 
graph headquarters  in  New  York 
and  the  overseas  radio-telephone 
center  in  Lawrenceville,  N.  J.  last 
Monday  and  Tuesday.  The  group 
also  witnessed  the  broadcast  of  the 
Telephone  Hour  program  at  the 
NBC  studios. 

On  Wednesday,  three  of  the 
Commissioners  (Durr,  Wakefield 
and  Wills),  Rosel  Hyde,  general 
counsel,  and  George  P.  Adair,  chief 
engineer,  stayed  on  to  inspect  West- 
ern Union  radio  beam  facilities. 
The  remaining  members  returned 
to  Washington. 

The  Commissioners  were  given 
full  opportunity  to  observe  many 
of  the  wartime  developments  in  the 
electronics  field,  including  several 
items  which  have  been  in  the  "clas- 
sified" category.  The  group  was 
also  shown  A.T.&T.  developments 
in  coaxial  cable  which  are  going 
forward  regardless  of  Stratovision, 
which  is  now  undergoing  tests. 


Video  Control 

TELEVISION  plays  part  in  robot 
control  of  jet-propelled  airplanes, 
Bell  Aircraft  Corp.  stated  last  week 
in  announcing  new  transmitting 
device  which  performs  every  func- 
tion of  a  pilot  although  remotely 
directed.  The  radio  control  is  used 
chiefly  in  test  runs.  Flight  data  is 
transmitted  to  operators  on  the 
ground  and  includes  relayed  vision 
of  horizon  as  seen  from  plane  cock- 
pit, vision  check  of  instrument 
panels  and  record  of  vibrations  and 
stresses  in  addition  to  other  tech- 
nical factors.  Significant  factor, 
Bell  report  stated,  is  that  device 
will  permit  tests  and  research  into 
speeds  and  conditions  too  danger- 
ous for  human  pilots  to  attempt. 
Tests  have  been  conducted  since 
October  1944. 


WLS  Outing 

FIFTY  employes  of  WLS  Chicago, 
including  WLS  National  Barn 
Dance  stars  and  their  families, 
were  guests  at  a  Harvest  Moon 
barbecue  at  Burr  Ridge  Farm, 
Hinsdale,  111.,  as  climax  to  station's 
third  Victory  Garden  canning  sea- 
son. On  five  acres  given  over  to 
WLS  employes  the  radio  gardeners 
have  grown  enough  vegetables  to 
fill  16,500  cans  since  1943.  This 
year  count  was  approximately 
5,000.  WLS  was  one  of  nine  Chi- 
cago firms  to  be  awarded  plaques 
from  National  Victory  Garden  In- 
stitute last  January  and  was  only 
station  so  honored. 


Audio  Appoints  Hill 
AUDIO  DEVICES  Inc.,  New  York,  maker 
of  instantaneous  recording  blanks  for 
radio  stations  and  other  users,  has  ap- 
pointed Hill  Adv.,  New  York,  to  handle 
the  account. 

Alexander  Assigned 
LT.  BEN  ALEXANDER,  former  NBC 
Hollywood  chief  announcer,  after  sea 
duty  with  Pacific  fleet,  has  been  as- 
signed to  production  division  of  Armed 
Forces  Radio  Service,  Los  Angeles. 


5ROADCASTING    •    Broadcast  Advertising 


November  12,  1945    •     Page  101 


At  Deadline ... 


People 


COMPETITION  IN  EXCELLENCE 
IS  URGED  BY  PORTER 

PREDICTING  that  the  next  25  years  will  wit- 
ness more  "exciting  and  startling  develop- 
ments" in  broadcasting  than  the  first  25,  FCC 
Chairman  Paul  A.  Porter,  in  a  speech  prepared 
for  delivery  Saturday  at  a  luncheon  of  the 
Citizens  Radio  Anniversary  Committee,  New 
York,  said: 

"Those  who  command  vast  public  audiences 
have  especial  duties  in  the  days  ahead.  Let  the 
next  25  years  become  a  true  competition  in 
excellence."  He  visioned  broadcasting  as  "one 
obvious  and  powerful  instrument  which  could 
create  a  more  appropriate  climate — one  in 
which  relationships  among  men  and  nations 
will  be  seen  and  appraised  as  the  basis  of  the 
new  era  we  have  entered." 

Closed  Circuit 

(Continued  from  page  4) 
to  Congress  on  grounds  that  increased  parts 
costs  not  allowed  in  set  manufacture,  causing 
receiver  business  to  operate  in  red. 

IS  ANOTHER  battle  for  50  kw  outlets  loom- 
ing in  Indianapolis?  Application  being  filed 
with  FCC  by  WIBC,  Indianapolis  News  outlet, 
for  increase  from  5,000  w  to  50,000  w  on  its 
present  1070  kc  channel,  premised  on  Canadian 
allocations  which,  it  is  contended,  make  in- 
crease possible.  WIRE  Indianapolis,  owned  by 
Eugene  C.  Pulliam,  publisher  of  Indianapolis 
Star,  had  prewar  application  pending  for  50,- 
000  w  on  1190  kc,  facility  assigned  to  WOWO 
Fort  Wayne,  proposing  it  be  swapped  for 
WIRE's  5,000  w  assignment  on  1430  kc.  West- 
inghouse's  WOWO  resisted,  and  even  proposed 
to  move  WOWO  to  Indianapolis  if  necessary. 

MAJOR  DISTILLERS,  long  looking  enviously 
at  sales  job  radio  does  for  other  merchandise, 
may  soon  have  opportunity  to  purchase  net- 
work time.  Understood  that  when  Associated 
Broadcasting  Co.,  trying  to  establish  itself  as 
the  fifth  nationwide  network,  quietly  surveyed 
affiliates,  all  but  two  southern  stations  (Rich- 
mond and  Baltimore)  said  such  business  would 
be  acceptable  provided  the  commercial  copy 
was  kept  institutional  and  in  impeccably  good 
taste.  Incidentally,  change  of  network's  name 
from  "corporation"  to  "company",  which  be- 
came official  last  week,  is  not  unrelated  to  the 
possible  financial  realignment  mentioned  in 
this  column  last  week. 

NASHVILLE,  Tenn.,  which  seems  to  be  be- 
coming a  new  radio  mecca  with  seven  applica- 
tions pending  for  new  standard  stations,  will 
have  another  application  soon.  Volunteer  State 
Broadcasting  Co.  has  been  formed  with  Col. 
E.  M.  Kirby,  recently  retired  Army  radio  chief, 
as  president;  his  father-in-law,  E.  C.  Arnold, 
dean  of  the  law  school  at  Vanderbilt  U.,  vice- 
president,  and  Frank  Mayborn,  owner  of 
KTEM  Temple,  Tex.,  publisher  of  Temple 
Telegraph,  as  secretary-treasurer.  Col.  Kirby 
and  Maj.  Mayborn  served  together  on  SHAEF. 
Case  &  Wozencraft  shortly  will  file  application. 

IN  THIS  spot  last  week  appeared  an  item 
which  started:  "There's  'Big  Six'  at  NAB". 
Only  five  names  were  mentioned.  Inadvertently 
omitted  was  Campbell  Arnoux,  general  man- 
ager of  WTAR  Norfolk,  who  has  been  a  mem- 
ber of  advisory  committee  to  President  Justin 
Miller  since  it  was  appointed  early  in  October. 


PREWAR  RESEARCH  AIDED 

ARMY  AIR  FORCES  learned  considerable 
about  two-way  shortwave  radio  communica- 
tions during  first  14-mile-high  free  balloon 
ascension  on  Armistice  Day  in  1935,  Gen.  H. 
H.  Arnold,  Commanding,  AAF,  wrote  the  Na- 
tional Geographic  Society.  "We  owe  much  to 
that  flight,"  wrote  Gen.  Arnold  to  Dr.  Gilbert 
Grosvenor,  society  president.  "We  learned  how 
valuable  magnesium  could  be,  used  in  the  field 
of  aeronautical  design.  .  .  .  More  was  learned 
about  pressurized  cabins,  two-way  shortwave 
radio  communication,  the  use  of  electrically 
heated  flying  suits." 

BOND  SALES  SOARING 

VICTORY  BOND  sales  were  well  ahead  of 
schedule  as  Broadcasting  went  to  press,  Ted 
R.  Gamble,  War  Finance's  national  director, 
disclosed  Friday.  Broadcasting  is  living  up  to 
record  of  voluntarily  doing  all-out  promotion 
job,  Mr.  Gamble  said.  Radio,  he  added,  will 
play  major  part  in  putting  over  current  drive, 
as  in  past  campaigns. 

WIBG  JOINS  ASSOCIATED 

WIBG  PHILADELPHIA  becomes  cooperating 
outlet  of  Associated  Broadcasting  Co.  Robert 
Cook,  discharged  from  Army  where  he  was 
with  Mosquito  Network,  joins  Associated  as 
eastern  production  and  publicity  director. 

WSAI  JOINS  BMB 

WSAI  Cincinnati  has  become  the  562d  sub- 
scriber to  BMB,  whose  membership  now  com- 
prises 64%  of  all  the  country's  commercial  sta- 
tions. Other  new  BMB  members  include  KGLU 
KWJB  KTAR  KVOA  KYUM  KYCA  WTOC 
KGKY  KVOS  KPQ  WSKB  WKIX. 

ROGOW  HEADS  AGENCY 

WILLIAM  ROGOW  becomes  president  of 
Neff-Regow  Inc.,  New  York  radio  advertising 
agency,  following  retirement  Oct.  31  of  Walter 
J.  Neff  to  his  Massachusetts  farm.  Don  Ball, 
executive  assistant  in  CBS  editing  department, 
joined  agency  last  week. 

BUTCHER  STORY  STARTS  DEC  15 

BOOK  by  Capt.  Harry  C.  Butcher,  USNR,  My 
Three  Years  With  Eisenhower,  will  be  serial- 
ized in  Saturday  Evening  Post  beginning  Dec. 
15.  Capt.  Butcher,  former  CBS  Washington 
vice-president,  was  aide  to  Supreme  Allied 
Commander  during  war. 

JERGENS  CLIPS 

ANDREW  JERGENS  Co.,  Cincinnati,  Dec.  2 
reduces  Sunday  Evening  Time  on  American 
from  45  to  30  minutes.  Walter  Winchell  re- 
mains 9-9:15  for  Jergens  Lotion,  Louella  Par- 
sons for  Woodbury  Soap  will  be  extended  from 

5  to  15  minutes.  The  25-minute  Hollywood 
Mystery  Time  will  be  dropped.  Agency,  Lennen 

6  Mitchell,  N.  Y. 


WILLS  STAYS 

HAVING  BEEN  given  a  clean  bill  by 
his  personal  physician  in  Vermont,  Com- 
missioner William  H.  Wills  will  continue 
on  the  job  at  FCC.  Gov.  Wills  returned 
to  his  desk  last  week  with  assurance 
from  his  physician  that  he  needn't  worry 
about  the  rigors  of  the  FCC  post  as  long 
as  he  doesn't  overtax  himself. 


Pat 


102    •     November  12,  1945 


TREVOR  ADAMS  resigned  Friday  as  sales 
manager  of  WINS  New  York.  Willard  Schroe- 
der,  general  manager,  takes  duties  pending 
appointment  of  successor. 

MRS.  AGNES  McGILLVRA,  wife  of  Joseph 
H.  McGillvra,  station  representative,  joins 
WQAM  Miami  as  account  executive. 

PAUL  O'BRIEN,  Katz  Agency  salesman  in 
Chicago,  resigns  for  Winona,  Minn.,  brokerage 
job.  Bob  Joice,  from  N.  Y.  office,  takes  post. 

LT.  COMDR.  DONALD  B.  HAMILTON, 
USNR,  back  at  McCann-Erickson,  New  York, 
rs  account  executive  after  3%  years  duty. 

1ST  LT.  IRVING  B.  KAHN  resumes  as  radio 
manager  of  Twentieth  Century-Fox  Film 
Corp.,  New  York,  after  three  years  in  AAF. 

COL.  THEODORE  L.  BARTLETT,  on  war- 
time leave  from  FCC  Law  Dept.  where  he  was 
head  of  Administrative  Division,  mustered  out 
of  Army  and  becomes  assistant  to  Delos  Rent- 
zel,  president  of  Aeronautical  Radio.  He  will 
deal  largely  in  international  aspects  of  aviation 
communications.  During  war  service,  Col.  Bart- 
lett  served  in  ETO  for  Army  Air  Forces  com- 
munications and  at  Washington  headquarters. 

MARK  ETHRIDGE,  head  of  WHAS  Louisville 
and  publisher  of  Louisville  Courier- Journal  and 
Times,  granted  permission  to  visit  Moscow  for 
discussion  with  Soviet  authorities  on  situation 
in  Bulgaria,  State  Dept.  announced  Friday. 
He's  studying  Balkans  for  U.  S.  Government. 

RADARMAN  Paul  Sullivan,  veteran  radio 
commentator  (KMOX  WLW  CBS  WMCA) 
leaves  Navy  shortly  on  points.  He'll  be  suc- 
ceeded as  Navy  Reporter  in  Radio  Unit,  Spe- 
cial Services  Section,  Washington,  by  Seaman 
1/c  Karl  Weber,  former  network  actor. 

ALVIN  M.  JOSEPHY  Jr.,  to  be  released  from 
Marine  Corps  this  week  as  T/Sgt.,  goes  to 
M-G-M  as  writer  around  first  of  year.  He's 
former  WOR  New  York  news  and  special 
eventer,  later  radio  special  events  chief,  OWL 
The  sergeant  distinguished  himself  as  Marine 
combat  correspondent. 

GEORGE  PUTNAM  returns  to  NBC  announc- 
ing staff  Dec.  15,  after  2  years  in  Marine  Corps. 
He  has  been  in  special  services  section,  head- 
quarters, as  Marine  liaison  officer  with  AFRS. 
He  was  voted  third  in  a  poll  of  news  reporters 
in  radio  before  joining  service. 

LT.  COL.  FREDERICK  BRISSON,  chief  of 
AAF  Office  of  Radio  Production,  has  been 
awarded  Legion  of  Merit  for  "exceptionally 
meritorious  performance"  throughout  his  Army 
service,  and  especially  for  his  work  with  The 
Fighting  AAF,  which  "contributed  in  a  great 
degree  to  both  troop  and  home  morale." 

JERRY  SILL,  eastern  manager  of  Mutual 
station  relations,  joins  Associated  Broadcast- 
ing Co.  business  development  department 
Nov.  12. 

HERBERT  A.  CARLBORG,  assistant  eastern 
manager  of  CBS  Radio  Sales,  promoted  to  east- 
ern manager  succeeding  Howard  Meighan,  now 
network    director    of    station  administration 

(see  story  page  93). 

HOOPER  pocketpiece,  which  started  as  a 
modest  folder  and  grew  and  grew,  has  become 
a  booklet,  but  still  pocket  size.  It  appears  with 
Nov.  15  Hooper  report  on  evening  programs. 

ROADCASTING     •     Broadcast  Advertising 


RADIO  PIONEERS  IN  SPORTS 


I! 


n «  .in 

Back  in  the  early  twenties  radio's  sudden  surge 
into  the  public  ear  can  be  attributed  largely 
sports -minded  broadcasters  who  kept  tuners 
goggle-eyed  by  listening  in  on  sports  history  as  it  was  being  \j 
made.  This  fundamental  phase  of  an  all-inclusive  program 
service  long  had  held  a  prominent  place  in  KMBCs  operating 
schedule.  From  play-by-play  accounts  of  Big  League  baseball, 
KMBC  this  fall  moved  into  its  traditional  on-the-scene  cover- 
age of  top  Big  6  grid  games— with  Sam  Molen,  Voice  of 
Authority  in  Sports,  traveling  more  than  4,000  miles  to  make 
this  service  possible.  Recent  surveys  indicate  that  KMBCs 
leadership  in  the  field  of  sports  continues,  as  in  the  past,  by 
more  than  just  a  touchdown  or  two. 

KMBC  1 

_  OF  KANSAS  CITY  |l 


SINCE  1928  *  BASIC  CBS  STATION  FOR  MISSOURI  AND  KANSAS 


VICTORY  GARDENS  were  the  subject  of  a 
summer  series  of  KLZ  programs  in  cooper- 
ation with  local  organizations.  KLZ  awarded 
the  junior  division  winner  of  the  Denver 
County  Y.M.C.A.  Victory  Garden  Contest  a 
$50.00  War  Bond.  Pictured  above  during  a 
broadcast  are  John  Murrow,  contest  director; 
Mack  Switzer,  head  of  KLZ's  Public  Service 
and  Special  Events  department;  and  Gordon 
Mickle,  Denver  County  extension  agent. 


V-J  DAY  IN  DENVER  was  covered  in  typi- 
cally thorough  fashion  by  KL.Z.  Within 
minutes  after  the  news  broke,  KLZ  had  its 
mobile  unit  in  action  broadcasting  reactions 
of  GI's  and  civilians  on  Denver's  streets 
(right i  and  at  nearby  Army  posts  and  hos- 
pitals. Several  pick-ups  were  fed  to  CBS  on 
V-J  night. 


Time,  Effort,  Imagination  Go  Into 
KLZ's  Public  Service  Programming 


#  KLZ's  concern  for  community  public  interest  goes  be- 
yond the  standardized  and  obvious  services  performed  by 
the  average  station.  The  extra  steps  which  KLZ  takes  to 
serve  a  multiplicity  of  community  interests  could  easily  be 
avoided,  but  KLZ  never  loses  sight  of  its  obligation  and 
responsibility  as  an  influential  citizen  of  its  community 
and  a  medium  of  public  service. 

The  initiative  and  imagination  which  KLZ  has  put 
forth  on  this  phase  of  its  programming  has  bought  it 
high  recognition  from  organizations  qualified  to  judge 
this  type  of  station  activity  comparatively  on  a  nationwide 
basis.  But  national  recognition  is  only  incidental  to  the 
primary  KLZ  objective  of  giving  listeners  in  the  Denver 
region  the  most  useful  and  complete  radio  service 
possible. 

The  cumulative  impression  and  effect  of  this  type  of 
service,  a  continuous  procession  of  big  and  little  things 
of  timely  or  special  interest,  has  given  KLZ  a  high  place 
in  the  opinion,  esteem  and  listening  preference  of  listen- 
ers throughout  the  Denver-Rocky  Mountain  region. 


mm— tscu  aii  ajutiiH 
811  Mill  llMt  II  KL2  11*1  II 


.«<  inn  ifim  tmw 


Oklahoma 
Oklahoma  City 

IY  THE  KATZ  AGENCY 


The  W 


Newsmagazine  of  Radio 


S 


Small  Service  is  Trtie  Service 


—  Willi  am  Wordsworth 


|HE  STORY  of  WLS  reflects  the 
truth  of  these  words.  The  21-year  his- 
tory of  WLS  is  crowded  with  records 
of  services  rendered.  Many  are  dra- 
matic, affecting  large  communities, 
such  as  the  annual  Christmas  Neighbors  Club  . 
tornado  and  flood  relief.  Others,  more  numerous,' 
are  little  things  done  for  individuals  in  a  vast 
family  of  listeners.  No  problem  is  too  small  for 
these  friendly  listeners  to  bring  to  WLS-and  they 
get  prompt  attention. 

Take  the  case  of  a  Wisconsin  farm  family: 
They  wrote  that  neither  their  local  stores  nor  the 
mail  order  houses  were  able  to  furnish  overalls— 
nor  had  been  for  more  than  a  year.  What  they  had 
were  worn  thin-patched,  mended  and  repatched 
beyond  further  use. 

The  farm  wife  had  noted  that  pictures  of  the 
WLS  National  Barn  Dance  showed  some  of  the 
entertainers  wearing  overalls.  "Would  any  of  these 
folks  be  willing  to  sell  a  pair?  Please  add  to  the 
price  for  your  trouble.  If  you  can  help  me,  thanks 
a  million  .  .  .  Your  WLS  Listener  and  Prairie 
Farmer  Reader." 

We  went  shopping  for  her— and  found  what  she 
needed.  They  were  promptly  mailed  ...  a  present 
from  the  "WLS  Folks"  to  their  farm  friends 


o  ft 


ofng  far* 
be  a  y  nee4e(1 


e 


People 

all 


Plus 


NOV  J9/g<5 


^Ul  a  814 

t 


ilmin9.on.  Oe»ow-re 


Sells 

because  of  its 
Outstanding 
Listener  Loyalty 

l^T    i  war  r 


5 


VIRGINIA 


1.  NBC  Basic  Network 

2.  Programmed  for  News  Leadership 
in  its  prosperous  trading  area. 

3.  Covers  Delaware,  Southern  New 
Jersey,  parts  of  Pennsylvania, 
Maryland  and  Virginia— a  section 
rich  in  industry  and  agriculture. 


500© 


WATTS 


DAY  AND 


NLGHT 


"Dream"  is  reproduced  by  courtesy  ol Capitol  Songs,! nc. 


WHEN  the  postman,  making  his  daily 
rounds,  greets  you  with  a  "Hi,  Joe" 
.  .  .  and  store  clerks  inquire  for  your 
family  —  that's  New  England  "home-town" 
friendliness. 

It's  this  same  friendliness  that's  char- 
acteristic of  The  Yankee  Network's  local 
outlets  .  .  .  each  an  integral  part  of  this 
prosperous  New  England  market. 

Only  through  Yankee  can  your  products 


and  services  enjoy  the  sales-response  of  23 
effective,  locally-accepted  stations.  It's 
direct  sales  impact  in  each  market.  It's 
all-over  coverage,  PLUS  the  intimacy  and 
acceptance  of  this  tremendous,  responsive 
six-state  audience. 

The  exceptionally  high  ratio  of  year-in, 
year-out  contract  renewals  proves  —  in 
New  England,  Yankee  Network's  claim  of 
friendly  acceptance  is  NO  dream. 


?4ccefit**tce  it  THE  YANKEE  NETWORK'S  0?ou*tcUtia*t 

i    THE  YANKEE  NETWORK,  inc. 

Member  of  the  Mutual  Broadcasting  System 

21   BROOKLINE  AVENUE,  BOSTON  15,  MASS.  Represented  Nationally  by  EDWARD  PETRY  &  CO.,  INC. 


ublisherl  every  Monday,  53rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc.,  870   National  Press  Building,  Washington   4,  D.  C. 
Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCASTING  at  deadline 


Closed  Circuit 


FORGET  REPORTS  FCC  Chairman  Paul  A. 
Porter  leaving  anytime  soon  to  enter  Ken- 
tucky politics.  Incidentally,  he  has  turned 
down  at  least  four  offers  to  enter  private  in- 
dustry in  last  several  months. 

LOOK  FOR  return  to  FCC  of  Lt.  Col.  George 
0.  Gillingham  as  director  of  information 
about  first  of  year.  He  has  been  public  rela- 
tions officer  of  Chemical  Warfare  Service  for 
nearly  four  years  and  is  a  veteran  of  both 
World  Wars.  Earl  Minderman,  present  in- 
terim director,  expected  to  undertake  heavy 
assignment  of  writing  FCC's  war  history, 
including  Board  of  War  Communications, 
which  likely  will  entail  year's  work. 

NEW  AND  radical  departure  in  "freedom  of 
expression"  sphere  will  erupt  at  American 
Civil  Liberties  Union  session  in  New  York 
Nov.  24.  Morris  Ernst,  left-winger  attorney 
and  general  counsel  of  ACLU,  expected  to 
pop  his  plan  against  "duopoly"  in  newspaper, 
radio  or  motion  picture  operations,  wherever 
properties  may  be  located,  on  ground  that  they 
should  be  competitive  because  they  control 
marketplace  of  thought. 

SLATED  for  new  job  at  FCC  (with  $9,000 
salary)  is  Charles  S.  Hyneman,  former  direc- 
tor of  Foreign  Broadcast  Intelligence  Service, 
now  a  controversial  subject  in  Congress.  Civil 
Service  Commission  approved  new  setup  last 
week. 

IF  EX-SENATOR  D.  Worth  Clark,  of  Idaho, 
is  appointed  Secretary  of  the  Interior  early 
next  year  (and  prospects  are  better  than 
even),  radio  for  first  time  will  have  an  owner- 
ship voice  on  Cabinet.  Sen.  Clark,  close  friend 
of  President  Truman,  owns  10%  of  KJBS  San 
Francisco. 

MOST  chaotic  outfit  in  Washington,  Surplus 
Property  Administration,  is  about  to  become 
important  marketing  agency.  Naming  of  board 
for  new  War  Assets  Corp.,  surplus  war  prop- 
erty sales  agency,  means  improvement  of  con- 
sumer, capital  and  producers  goods  will  get 
under  way.  RFC,  present  disposal  unit, 
planned  extensive  advertising  campaign  and 
had  money  to  spend  when  desirable  goods  be- 
came available.  WAC  is  expected  to  dispel 
confusion  and  tackle  job  of  moving  billions  of 
property,  trying  not  to  upset  present  pro- 
duction and  distribution. 

THERE'S  talk  again  about  change  in  the 
White  House  secretariat.  Charles  G.  Ross, 
news  secretary,  who  hasn't  been  too  well,  may 
return  to  his  chief  correspondent's  post  with 
the  St.  Louis  Post-Dispatch  which  owns  KSD. 
He  was  loaned  to  the  White  House  for  two 
years  when  President  Truman  took  office. 

THERE  IS  new  "Junior  Commission"  setup 
at  FCC.  Every  Monday  morning  sharply  at 
9  a.m.,  heads  of  all  departments  and  their 
chief  assistants  meet  with  Chairman  Paul  A. 
Porter  to  discuss  week's  work.  Regular  at- 
tendees: General  Counsel  Rosel  Hyde  and 
(Continued  on  page  106) 


coming 

Nov.  19-20:  Assn.  of  National  Advertisers, 
Hotel  Pennsylvania,  N.  Y. 

Nov.  19:  Consolidated  hearing  on  CP  appli- 
cations 1240  kc  250  w  for  Rochester  and 
Geneva,  N.  Y.  Rm.  2232  New  P.  O.  Bldg., 
Washington,  D.  C,  10  a.m. 

Nov.  21:  British-U.  S.  Telecommunications 
Conference,  Bermuda. 

Nov.  24:  American  Civil  Liberties  Union  forum 
on  future  of  American  liberties,  Hotel  Bilt- 
more,  N.  Y.,  10  a.m. 

Nov.  26-30:  NAB  Sales  Managers  Exec.  Com., 
Roosevelt  Hotel,  N.  Y. 

Bulletins 

NEW  YEAR's  Day  bowl  games  will  be  broad- 
cast by  major  networks.  Rose  Bowl  game,  sus- 
taining, will  be  broadcast  from  Pasadena,  by 
NBC,  and  will  go  out  to  Armed  Forces  Radio 
Service.  Bill  Stern  will  announce.  CBS  will 
broadcast  Orange  Bowl  game,  sponsored  by 
Gillette  Safety  Razor  Co.,  Boston,  through 
Maxon  Inc.,  New  York.  Ted  Husing  and  Jim 
Dolan  will  announce.  American  will  broadcast 
Sugar  Bowl  game,  sponsor  not  yet  announced. 
Two  games  will  be  broadcast  on  Mutual,  Cot- 
ton Bowl,  New  Orleans,  and  Shriner's  East- 
West  game,  San  Francisco.  Both  will  probably 
be  sponsored. 

WORKING  DRAFT  of  regulations  governing 
use  of  BMB  reports  by  subscribing  stations 
and  networks  was  completed  Friday  by  Bylaws 
&  Procedure  Committee  and  Technical  Re- 
search Subcommittee  on  reports,  forms,  copy 
and  restrictions.  Copies  go  now  to  BMB 
board  members  for  adoption  at  the  next  board 
meeting  early  next  year.  Joseph  Allen,  adver- 
tising manager,  Bristol-Myers  Co.,  Bylaws 
Committee  chairman,  announced  retention  of 
John  Bastin  Griffith,  New  York  attorney,  as 
BMB  counsel. 

BOJB  HOPE,  Eddie  Cantor,  Frank  Sinatra, 
Danny  Kaye  and  other  top  artists  will  take 
part  in  Thank  Your  Stars,  War  Bond  show  on 
CBS,  Thanksgiving  night,  CBS  Victory  Loan 
Day.  Network  also  will  broadcast  Americans 
at  Thanksgiving,  with  pickups  from  Plymouth, 
Mass.,  Chicago,  West  Coast,  Tokyo  and  Berlin. 

LOW-COST  TV  TUBE 

ALLEN  B.  DuMONT  Labs.,  Passaic,  N.  J., 
has  developed  a  cathode-ray  tube  as  basis  for 
low-priced  television  receivers  now  appearing 
on  market.  Called  Type  7EP4,  tube  is  7-inch, 
provides  normal  screen  image  of  5%  x  4*4. 
Screen  may,  if  desired,  be  increased  to  6V8 
inches  wide. 


Business  Briefly 

MORE  ATLANTIC  SPORTS  •  Atlantic  Re- 
fining Co.  will  sponsor  Detroit-Cleveland  pro 
football  game  in  Detroit  Thanksgiving  Day 
on  WWSW  Pittsburgh  and  WIBG  Philadel- 
phia. Broadcast  will  be  handled  by  Byrum 
Saam  and  Joe  Tucker.  Agency,  N.  W.  Ayer 
&  Son,  N.  Y. 

POULTRY  JOURNAL  SPONSORS  •  Smilin'  J 
Ed  McConnell  beginning  today  (Nov.  19)  is  I- 
sponsored  by  American  Poultry  Journal,  Chi- 
cago, five  weekly.  Stations  are  WEAF  KMMJ 
(four  weeks),  WMAQ  WTAD  WOWO  WIBC  j 
WEEI  WCCO  KFEQ  KXOK  WOW  WHAM 
WGY  WSYR  KFYR  WADC  WKRC  KDKA 
WRVA  (17  weeks),  KFDM  WFAA  WBAP 
KPRC  KTSA  (12  weeks).  Beginning  Dec.  3 
show  will  run  four  weeks  on:  WHBF  WROK 
WGBF  KROS  KDTH  KFJB  KGLO  KSCJ 
WEAF  KMMJ  WEAU  WTAQ  WKBH  WIBA 
WRJN  WHBL. 

FCC  ADOPTS  FM  SET 
NUMBERING  SYSTEM 

CONFIRMING  predictions  of  previous  week 
[Closed  Circuit,  Nov.  12],  FCC  late  Friday 
adopted  numbering  system  beginning  with  201 
to  designate  frequencies  of  stations  on  FM 
receivers.  Action  was  taken  following  confer- 
ence with  NAB  which  urged  decision  to  pro-j, 
vide  uniformity  in  sets  now  coming  into  pro- 
duction. 

Under  new  system,  first  commercial  fre-l 
quency  (88.1  mc)  will  be  designated  201. 
second  (88.3  mc)  202,  and  so  on  to  No.  300. 
All  FM  stations  in  88-108  mc  band  "and  in 
probable  extensions  thereof"  will  thus  be 
given  channel  numbers  with  three  digits,  said 
FCC,  which  will  not  be  disturbed  by  future 
expansion  of  the  band. 

NAB,  through  new  FM  Dept.,  had  proposed 
that  designations  start  with  No.  1  for  highest 
frequency  in  FM  band,  No.  2  for  next  highest, 
and  so  on  downward.  Commission,  however, 
thought  system  should  provide  for  extension 
of  band  either  upstairs  or  downstairs  without 
changing  number  of  digits  in  station  desig- 
nations. 

Commission  action  was  welcomed  by  Robert 
P.  Bartley,  director  of  FM  Dept.,  who  ex- 
pressed satisfaction  with  "the  cooperative  and, 
efficient  manner  in  which  the  Commission  has 
moved  with  us  to  bring  FM  quickly  to  the 
homes  of  the  people.  Manufacturers  can  now, 
proceed  in  equipping  sets  with  the  simplified 
dial  which  listeners  may  easily  tune  and  there 
need  be  no  fear  of  later  changes  that  would 
cause  confusion. 

AFRA  CODE  EXTENSION  URGED! 

RESOLUTIONS  advocating  extension  oi 
AFRA  code  of  fair  practice  to  cover  work  on 
commercial  phonograph  records  as  well  a; 
transcriptions  and  live  broadcasts;  creation  o: 
committee  to  study  tax  legislation  and  recom-  , 
mend  appropriate  union  action;  addition  oi 
representatives  of  a  non-network  station  an<J 
sound  effects  men  to  board  of  New  York  loca 
of  AFRA,  and  creation  of  a  committee  to  in 
vestigate  group  insurance  for  AFRA  mem 
bers,  were  adopted  at  annual  New  York  AFR^ 
membership  meeting. 


Page  4    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertisin, 


anting- 


Early  dawn  .  .  .  reedy  marsh  .  .  .  fine  gun  .  .  .  expert 
marksmanship  .  .  .  and  the  ducks  coming  in.  Yes,  it  takes 
perfect  synchronization  of  many  factors  to  bring  those 
ducks  home  to  the  table. 

And  in  Radio  


Adequate  facilities  .  .  .  prime  market  .  .  .  local  listener 
loyalty  .  .  .  expert  management  .  .  .  and  established 
programs  on  the  air.  Yes,  in  radio  too,  it  takes  real  know- 
how  by  station  operators  to  produce  sales  successes  for 
the  advertiser. 


REPRESENTED  NATIONALLY  BY 

EDWARD  IfflT  I  CI, 

NEW  YORK  •  CHICAGO  •  LOS  ANGELES 
DETROIT  •  ST.  LOUIS  •  SAN  FRANCISCO 


★  ★  ★ 


5POT 

RADIO  LIST 

WSB 

Atlanta 

NBC 

WBAL 

Baltimore 

NBC 

WNAC 

Boston 

MBS 

WICC 

Bridgeport 

MBS 

WBEN 

Buffalo 

NBC 

WGAR 

Cleveland 

CBS 

WFAA 

Dallas 

NBC 

WBAP 

Fort  Worth 

NBC 

KGKO 

Ft.  Worth,  Dallas 

ABC 

KARM 

Fresno 

CBS 

WJR 

Detroit 

CBS 

WHTD 

Hartford 

ABC 

KPRC 

Houston 

NBC 

WDAF 

Kansas  City 

NBC 

KFOR 

Lincoln 

ABC 

KARK 

Little  Rock 

NBC 

KF! 

Los  Angeles 

NBC 

WHAS 

Louisville 

CBS 

WLLH 

Lowell-Lawrence 

MBS 

WTMJ 

Milwaukee 

NBC 

KSTP 

Mpls.-St.  Paul 

NBC 

WSM 

Nashville 

NBC 

WSMB 

New  Orleans 

NBC 

WTAR 

Norfolk 

NBC 

KOIL 

Omaha 

ABC 

KGW 

Portland,  Ore. 

NBC 

WEAN 

Providence 

MBS 

WRNL 

Richmond 

ABC 

KSL 

Salt  Lake  City 

CBS 

WOAI 

San  Antonio 

NBC 

KQW 

San  Francisco 

CBS 

KOMO 

Seattle 

NBC 

KTBS 

Shreveport 

NBC 

KHQ 

Spokane 

NBC 

KGA 

Spokane 

ABC 

WMAS 

Springfield 

CBS 

WAGE 

Syracuse 

ABC 

KVOO 

Tulsa 

NBC 

KFH 

Wichita 

CBS 

WAAB 

Worcester 

MBS 

THE  TEXAS  QUALITY  AND 
YANKEE  NETWORKS 

ROADCASTING    •    Broadcast  Advertising 


November  19,  1945     •    Page  5 


BROADCASTING 

The  Weekly  Newsmagazine  of  Kadio 


)0& 


Kino 

SEATTLE  •  TACOMA 


Electrified  Homes 
Seattle  Holds  World  Record! 


More  Seattle  homes  have  electric  ranges  than  any  other  city  in  the 
world!  Over  80%  of  them  have  electric  refrigerators!  Well  over  99% 
of  them  are  wired  for  electricity!  Because  of  high  average  incomes  .  .  . 
high  standard  of  living  .  .  .  and  exceptionally  low  rates  for  electricity 
. . .  the  average  domestic  consumption  of  electricity  is  almost  three  times 
the  national  average!  Here  is  a  major  city  where  the  average  family  is 
able  and  accustomed  to  live  well  ...  to  buy  and  enjoy  conveniences  to 
a  degree  undreamed  of  in  most  parts  of  the  United  States. 

KIRO  is  the  only  50,000-watt  station  in  this  rich  market  ...  it  brings 
Columbia  Programs  to  Seattle  and  the  Pacific  Northwest. 


THE  PACIFIC  NORTHWEST'S 
MOST  POWERFUL  STATION 

50,000  Watts 
710  kc 

CBS 

Represented  by 

FREE  and  PETERS,  Inc. 


J%&0?'UeKdJty  Station 

SEATTLE,  WASH. 


Published  Weekly  by  Broadcasting  Publication!,  Inc., 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  D.  C.         Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  Robert  D.  Swezey  10 

Tax  Cuts  Will  Help  FM-TV  15 

Radio  Tax  Refunds  Near  $200,000  15 

Armstrong  Letter  Attacks  FCC  Critics  16 

Walker  Sees  Bright  Prospect  for  FM  in  US  16 

The  Byrnes  Bum:  Whys  and  Wherefores  17 

NAB  Pushes  Small  Market  Plan  18 

NAB  To  Elect  Eight  New  Directors  18 

Porter  Says  AFM  Edict  Restricts  FM  20 

100-w  Station  Tests  Radio  Sales  Tax  22 

Engineer  Finds  Magnetophon  Superior 

By  Don  V.  R.  Drenner  36 

Muir  Plans  Spots  on  Basis  for  1946  Program  46 

Music  is  an  Audience  Builder  48 

Let's  Start  a  Package  Show  Business 

By  John  Guedel  77 

Agriculture  Dept.  Issues  FM  Primer  77 

Soldiers  Prefer  Their  News  Straight  78 

Carlson-Phillips  Case  Has  Dramatic  Value  80 

WDSU  Appeal  Turned  Down  93 

FCC  Denies  WGST  Renewal  98 

KSOO-KELO  Separation  Ordered  99 

Free  Speech  Fight  in  Congress  Seen  100 


DEPARTMENTS 


Agencies  

Allied  Arts 
Commercial 
Editorial  


62 
62 
52 
56 

FCC  Actions  96 

In  Public  Service—  82 

Letters  to  Editor  88 

Management  52 

News   62 


Our  Respects  To  

56 

Production 

60 

Programs         _  _ 

64 

Promotion 

70 

Sellers  of  Sales  

10 

Service  Front  

32 

Sponsors   

68 

66 

Sid  Hix 

16 

At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 
Art  King,  Managing  Editor;  J.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 
Jackson,  Marie  Woodward. 


BUSINESS 
MAURY  LONG,  Bminest  Manager 

Bob  Breslau,  Adv.  Production  Manager; 
Stevens,  Eleanor  Carpenter,  Cleo  Kathas. 
AUDITING:  B.  T.  Taishoff,  Catherine 
Mildred  Racoosin. 


Harry 
Steele, 


CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


Page  6    •    November  19,  1945 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  5-8365 
EDITORIAL :  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooch. 
ADVERTISING:   S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

„  .  360  N.  Michigan  Ave.  CENtrsA  4116 
*red  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.  Gladstone  7363 
David  Ghckman,  Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELzin  0776 
James  Montagnes,  Manager. 

Copyright  ISiS  by  Broadcasting  Publication*  Inc. 


SUBSCRIPTION   PRICE:   $5.00   PER   YEAR,   15c   PER  COPY 


BROADCASTING    •    Broadcast  Advertising 


WSIX  Offers 


1.  Top  shows  of  two  popular  net- 
works—AMERICAN  and  MUTUAL. 

2.  An  excellent  share  of  the  radio 
audience  in  Tennessee's  only  A-1 
postwar  market  where  there  are 
more  than  a  million  potential 
buyers  for  your  product. 

3.  An  unusually  low  cost  for  each 
radio  listener. 


AMERICAN  •  MUTUAL 


AN 
1  *SPO 
'OSTWA 
S.I  NESS 

Radio  Daily  Survey 


There  is  only  one  city  in  Tennessee  with  an  A-1  postwar  rating 
and  that  is  NASHVILLE  .  .  .  Here  is  a  city  that  is  teeming 
with  opportunities  for  more  business.  Its  location  is  ideal  from 
the  standpoint  of  service  to  more  than  a  million  prospective 
new  customers  for  your  product  ...  As  proof,  we  point  to 
Radio  Daily's  good  word  about  its  solid  gains  in  population, 
per  capita  income  and  RETAIL  SALES! 

Yes,  indeed.  It  will  well  pay  you  to  include  Nashville  .  .  . 
with  its  rich  Middle-Tennessee  market,  and  Radio  Station  WSIX 
in  your  sales  and  advertising  plans! 


5,000  WATTS 
980  K.  C 


REPRESENTED   NATIONALLY  BY  THE  KATZ  AGENCY,  INC 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  7 


WE  THE  PEOPLE  SPEAK  ON  WDRC 


Governor  Raymond  E.  Baldwin,  center,  with  Prosper  Lavieri  of  Sterling  Engineering 
of  Barkhamsted,  and  Mrs.  Helen  Schneller  of  Verplex  Corp.  of  Essex,  outline  Con- 
necticut's "Jobmakers"  program  on  a  CBS- WDRC  broadcast  of  "We  The  People". 


The  People  Of  Connecticut  Have  Their  Say, 
And  Say  It,  On  WDRC 

Connecticut's  delegation  in  Congress  is  heard  every  Sun- 
day on  REPORT  TO  CONNECTICUT,  a  WDRC  "first"  originated 
in  Washington.  On  the  HEADLINERS  CLUB  Thursdays,  local 
and  state  political  leaders  and  celebrities  speak  up.  The 
man-in-the-street  has  his  say  on  MAIN  STREET  HARTFORD, 
daily  sidewalk  interview  show.  WDRC's  RADIO  VOICE  OF 
RELIGION  brings  the  local  clergy  of  all  faiths  to  the  micro- 
phone on  Sunday.  Throughout  its  schedule,  on  these  and 
other  programs,  WDRC  is  the  voice  of  the  people  of  Con- 
necticut. Such  public  service  has  made  Connecticut's  Pio- 
neer Broadcaster  a  vital  and  respected  part  of  this  state. 


R  c  -  r  m 

Represented  by  Paul  H.  Raymer  Co. 


5 


OUT  OF 


10 


4 


OUT  OF 


5 


Since  the  first  of  this  year, 
five  of  the  nation's  top  ten 
radio  advertisers  (those  who, 
according  to  P.  LB.  records, 
made  the  largest  investments 
in  network  broadcasting  time 
during  1944)  have  become  cli- 
ents of  the  Mutual  Network. 


Greater  programming,  facili- 
ties, and  economy  seem  to 
have  interested  the  majority 
of  these  leaders :  Four  of  the 
five  are  sponsoring  programs 
developed  by  Mutual... and 
four  of  the  five  advertisers 
use  the  full  Mutual  Network. 


MUTUAL  BROADCASTING  SYSTEM 


WHERE 

SHOWMANSHIP 

MEANS 

BUSINESS! 


Represented  by  Edword  Petry  Co.,  Inc. 


My  Impression  of  Europe 

By  ROBERT  D.  SWEZEY 
Vice-President  and  General  Manager,  Mutual  Broadcasting  System 

(Tenth  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 

IT  WAS  a  great  trip,  but  — 

We  were  dined  all  over  Europe. 
We  had  interesting  meetings  with 
Eisenhower,  Patton,  Clay  and  our 
other  able  generals.  We  saw  the 
BBC  in  operation  and  Radio  Dif- 
fusion. We  had  a  most  cordial  au- 
dience with  the  Pope.  We  did  and 
saw  countless  other  things.  Sure, 
it  was  a  great  trip !  But  ■  Sol 
Taishoff  has  asked  me  to  write 
about  that  which  interested  me 
most  on  the  trip.  It  wasn't  a  per- 
son; it  wasn't  a  place;  nor  any- 
thing that  happened.  It  was  a  state 
of  mind — my  own  state  of  mind. 

It  all  began  in  Greenland.  Green- 
land— isolated,  cold,  gaunt  and  gray 
with  heavy  fog  settling  down  over 
the  ice-pack.  I  thought  to  myself 
"Good  God!  what  a  place  to  be 
stationed."  Yet  our  boys  were 
there — every  last  one  of  them  hat- 
ing it  and  wanting  to  go  home. 
The  war — the  bloody  war!  There 
my  depression  began  and  with 
practically  everything  we  saw  it 
deepened. 

The  bomb-devastated  slum  dis- 
trict of  London  with  its  crude,  cold 
temporary  housing  added  a  layer. 


MR.  SWEZEY 

V.  J.  night  with  everybody's  cele- 
brating. No  room  for  depression 
there.  But  the  little  English  kid 
across  the  table  had  tears  in  her 
eyes.  Her  brother  couldn't  make  the 
party — he'd  had  a  previous  en- 
gagement a  couple  of  years  ago  a 
(Continued  on  page  90) 


Sellers  of  Sales 


WHEN  you're  a  sales  man- 
ager of  a  California  radio 
station  you  don't  just  sell 
time,  you  sell  California, 
its  weather,  its  geography  and  its 
people.  So  when  Frank  Coumond, 
sales  manager  of  KCRA  Sacra- 
mento, dropped  in  on  NBC  central 
division  officials  in  Chicago  he 
brought  with  him  the  latest  statis- 
t  i  c  a  1  information 
about  "the  most 
wonderful  town  in 
the  most  wonderful 
state  in  the  union" 
as  well  as  aerial 
photographs  of  Cal- 
ifornia's Capitol  and 
data  on  KCRA's 
role  in  serving  the 
community. 

Frank  says  before 
KCRA  went  on  the 
air  as  an  NBC  af- 
filiate last  April, 
Sacramento  was  the 
only  city  of  over 
100,000  population 
to  have  only  two 
radio  stations.  Since  pp 
then  Sacramento 
stations  have  increased  to  four, 
with  all  networks  represented,  and 
the  City  has  really  become  radio 
conscious. 

Today  KCRA,  owned  and  oper- 
ated by  Central  Valley  Broadcast- 
ing Co.,  with  250  w  on  1340  kc, 
boasts  of  65%  of  its  commercial 
business  sponsored  locally,  with 
many  advertisers  on  the  air  that 


est  statis-  .  spending 


had  never  used  radio  before.  Some, 
Frank  says,  had  never  even  been 
approached.  One  sponsor  told  him 
he  was  the  first  radio  salesman  to 
call  on  him  in  16  years. 

As  for  national  business,  Frank 
throws  a  heavy  barrage  of  facts 
and  figures  such  as:  Sacramento 
leads  the  nation  in  per  capita 
pending  with  $746  as  compared  to 
the  U.  S.  average 
of  $319.  This  is 
due  largely,  Frank 
points  out,  to  the 
great  fruit  and  vege- 
table markets  with- 
in KCRA's  60-mile 
primary  area.  In 
case  you  don't  know 
it,  and  this  is  Frank 
still  speaking,  52% 
of  all  processed 
fruits  and  vegetables 
in  California  are 
canned  within  100 
miles  of  Sacramen- 
to. The  largest  can- 
neries in  the  U.  S. 
are  in  or  near  Sac- 
SK  ramento.  And  82% 

Ox  Sacrament's  peo- 
ple own  their  own  homes.  There  are 
no  war  plants  in  Sacramento  but 
several  army  installations  have 
swelled  both  popular  and  local 
cash  registers. 

Frank   believes    KCRA's  popu- 
larity depends  on  its  public  service 
as  much  as  any  one  feature.  He 
cites  frequent  remotes  from  near- 
(Continued  on  page  90) 


IN 


WILMINGTON 
DELAWARE 

NBC 


Basic  Station 


5000  day  and  night 

Represented  by 

SAYMEB 


It  FOR 


GORDON  GRAY,  General  Mqr 
HBLVIN  DRAKE.  Station  Mqr 

BASIC  AMERICAN; 
MUTUAL  NETWDRK5 


Page  10    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertisi 


KRESGE-NEWARK 


PROVES  IT! 


Kresge-Newark,  one  of  America's  finest  department 
stores,  must  have  complete  coverage  in  America's 
fourth  largest  market.  So,  in  September  1944, 
Kresge-Newark  bought  six  30-minute  periods, 
weekly,  over  WAAT.  The  "Kresge-Newark  Magazine 
of  the  Air",  originating  from  the  store,  immediately 
won  customer  acceptance.  So  only  six  months  later, 
time  was  increased  by  3  additional  30-minute  eve- 
ning periods!  Now  starting  their  second  year  over 
WAAT,  Kresge-Newark  sponsors  "Your  American 
Music"  on  Monday  and  Friday  nights,  and  "Junior 
Town  Meeting  of  the  Air",  Wednesday  evenings. 
Of  course  the  daytime  broadcasts  have  also  been 
renewed,  because  they  know: 


WAAT  delivers 

more  listeners  per  dollar 

in  America's  4—  Largest  Market 

than  any  other  station— 

including  all  50,000  watters! 


*  Do  you  realize  this  market 
contains  over  million 
people;  more  than  these  14 
cities  combined:  Kansas 
City,  Indianapolis,  Roches- 
ter, Denver,  Atlanta,  Toledo, 
Omaha,  Syracuse,  Rich- 
mond, Hart  ford,  Des  Moines, 
Spokane,  Fort  Wayne. 


(National  Representatives:  Radio  Advertising  Co.) 


DOLLAR  FOR  DOLLAR  NEW  JERSEY'S  BEST  RADIO  BUY 


IROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  11 


Mission  Accomplished 


During  the  initial  broadcast  of  the  Army  Hour,  April  5, 
1942,  Henry  L.  Stimson,  then  Secretary  of  War,  said: 

"The  main  purpose  of  the  Army  Hour  will  be  to  keep 
you  in  touch  with  our  soldiers,  our  sailors  and  our 
Allies .  .  .  we  shall  establish  a  firm  link  between  those 
stationed  in  faraway  places  and  those  of  us  who  remain 
here  at  home  to  carry  on  our  part  of  the  battle.  All 
America  will  hear  these  programs  as  well  as  our  fighting 
forces  and  our  allies  everywhere. " 

Throughout  1 89  broadcasts  from  April  5, 1 942,  to  November 
11,  1945,  the  Army  Hour  was  true  to  its  purpose.  More 
than  a  radio  program,  it  was  a  military  mission  of  the  Army 
of  the  United  States  to  bring  to  the  people  back  home  the 
sounds  of  war — to  tell  them  how  their  men  were  living  in 
battle  stations  throughout  the  war.  Now  that  mission  is 
accomplished. 


Niles  Trammell,  President  of  the  National  Broadcasting 
Company,  expressed  the  sentiments  of  all  who  shared  in  the 
operations  of  the  Army  Hour  when  he  wrote  Major  General 
A.  D.  Surles,  Director  of  Information,  War  Department: 

"It  has  been  an  extraordinary  privilege  and  a  source  of 
great  pride  to  NBC  and  its  affiliated  stations  to  broadcast 
this  splendid  program  uninterruptedly  for  three  years 
and  seven  months.  You  and  your  able  staff  have  earned 
the  gratitude  of  the  American  people  for  bringing  the 
Army  close  to  them  each  week  in  a  vivid  and  human 
presentation. " 

In  saluting  an  outstanding  veteran  of  the  first  war  in  which 
modern  radio  broadcasting  was  called  upon  to  serve,  NBC 
hopes  to  have  further  opportunity  of  serving  the  War 
Department— to  help  preserve  the  peace  so  valiantly  won 
by  our  fighting  men. 


ational  roadcasting  f  ompany 


America's  No.  1  Network 


THE  BALANCE  THAT 


Announcing  the  Winners  of 
the    WOV    "Key    To  Two 
Markets"  Contest 
★ 

FIRST  PRIZE— $500.00 
VICTORY  BOND 

ALAN  SCOTT 
Michigan  State  College 
East  Lansing,  Mich. 

$25.00  VICTORY  BONDS 

HERB  WELCH 

33  N.  High  St.,  Columbus,  Ohio 

MYRON  A.  MAHLER 

27,0  West  57th  St.,  New  York  City 

ALLEN  GLASSER 

1645  Grand  Concourse,  Bronx,  N.Y. 

JAMES  A.  DICKSON 

55  Sheridan  St.,  Branlford,  Canada 

ROBERT  COLLINS 

30  Rockefeller  Plaza.  N.  Y.  C. 


CARRIES  WEIGHT  IN  NEW  YORK 


AS  the  result  of  giving  listeners  the  kind  of 
■  programs  they  want  to  hear,  WOV  has  huilt  a 
continuous,  well  balanced,  around-the-clock  audi- 
ence, night  and  day.  In  the  daytime,  WOV  over- 
whelmingly dominates  metropolitan  New  York's 
Italian-speaking  market  of  520,000  radio  homes. 
And  in  the  evening,  between  the  Hooper  hours  of 
7:30  and  10:00  p.m.,  WOV  delivers  one  of  the 
largest  metropolitan  audiences  of  any  New  York 
independent  station  ...  at  less  than  half  the 
cost  of  the  next  ranking  station. 


RALPH  N.  WEIL,  General 
JOHN  E.  PEARSON  CO., 


jnager 
I  Rep. 


ONE  OF  A  SERIES   PRESENTING  THE  MEN   WHO   MAKE   FREE  &  PETERS  SERVICB 


Meet  our 
"Mr.  Facts' 


Him  11:11  M.  Allerton! 


So  you  think  that  Free  &  Peters'  work  is 
"just  selling",  do  you?  Well,  meet  Mr. 
Richard  M.  Allerton,  whose  past  experience 
is  listed  beside  his  photograph,  above.  Now 
a  full-fledged  "F  &  P  Colonel",  Dick  heads 
up  our  research  and  market  data  activities 
—  which  means  that  his  job  is  equally  to 
help  you  find  radio-advertising  opportuni- 
ties, and  to  help  you  avoid  radio-advertising 
pit-falls.  Incidentally,  we'd  like  to  say  that 
Dick  is  a  top-notch  man  in  anybody's 
language,  and  a  very  swell  fellow  as  well. 


Whether  for  executive,  research  or  sales 
work,  F  &  P  has  during  its  entire  pioneering 
life-time  devoted  a  considerable  part  of  its 
efforts  to  securing  the  best  men  available, 
in  or  out  of  radio,  for  doing  the  work  you 
entrust  to  us.  We  have  found  and  trained 
many  of  the  top  men  in  our  industry,  and 
intend  to  continue  that  record  so  long  as 
there's  breath  in  our  bodies!  For  that,  we 
believe,  is  the  real  secret  of  our  success, 
here  in  this  pioneer  group  of  radio-station 
representatives. 


,"1 


Four  years,  Union  College  (B.S.) 
Twenty-two  years,  financial,  mar- 
keting and  industrial  research, 
New  York  City 
Two  years,  Research  Consultant, 

War  Department 
One  year,  Director  of  Radio  Re- 
search, Crossley,  Inc. 
Free  &  Peters  (New  York  Office) 
since  October,  1945 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

W£K,Y   CINCINNATI 

KDAL  DULUTH 

 FArSS 

WISH  INDIANAPOLIS 

WJEF-WK20     .    .    GRAND  RAPIDS- 
KA  LAMAZOO 

KMBC  KANSAS  CITY 

WAVE   LOUISVILLE 

WTCN   .    .    MINNEAPOLIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

wpBL  SYRACUSE 

.  .  .  IOWA  ,  .  . 

WH0  DES  MOINES 

woc  DAVENPORT 

KMA  SHENANDOAH 

. .  . SOUTHEAST  . . . 

WCBM   BALTIMORE 

WCSC  CHARLESTON 

£'STF  COLUMBIA 

WPTF  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

K0B  ALBUQUERQUE 

KEE*   BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

KXYZ  HOUSTON 

K0MA  OKLAHOMA  CITY 

KTUL  TULSA 

.  .  .  PACIFIC  COAST  .  . 

K0IN  PORTLAND 

K|RO  SEATTLE 

and  W  R I G  HT-S0  NO  VOX,  Inc. 


1 


Free  &  Peters,  ih. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


CHICAGO:  180  N.  Michigan  NEWYORK:  444  Madison  Ave.  DETROIT:  645  Griswold  St.  SAN  FRANCISCO:  1 1 1  Sutter  HOLLYWOOD:  633 1  Hollywood  ATLANTA:  321  Palmer  Bldg. 
Franklin  6373  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  2151  Main  5667  ■* 


Page  14    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


8ROA  D  jSa  STING 


BROADCAST  ADVERTISING 


VOL.  29,  NO.  21 


WASHINGTON,  D.  C,  NOVEMBER  19,  1945 


$5.00  A  YEAR— 15c  A  COPY 


Tax  Cuts  Will  Help  FM-TV  Development 


May 


Savings  for  Radio 
Aggregate 
20  Million 

By  BILL  BAILEY 

DEVELOPMENT  of  FM  and  tele- 
vision and  expansion  of  standard 
broadcasting  will  be  given  finan- 
cial aid  in  1946  when  the  corpora- 
tion excess  profits  taxes  are  elim- 
inated. 

Radio  next  year  should  have  20 
million  dollars  in  tax  money  to  help 
make  much-needed  improvements, 
expand  staffs  and  pioneer  in  TV, 
FM  and  facsimile.  That  estimate 
was  based  on  broadcasting's  tax- 
able income  for  1944. 

It  will  be  but  a  drop  in  the  bucket 
of  radio's  contemplated  expansion 
in  the  next  year,  however.  Esti- 
mates based  on  a  survey  by  Broad- 
casting indicated  that  radio  plans 
to  spend  $110,000,000  for  improve- 
ments to  AM  and  development  of 
FM  and  television  [Broadcasting, 
Oct.  8].  Of  that  amount  38  million 
alone  is  for  AM  construction  and 
expansion.  For  FM  the  estimate  is 
42  million  and  for  TV  30  million. 
The  networks  alone  will  spend  well 
over  20  million  for  new  studios  and 
equipment  in  key-station  cities 
[Broadcasting,  Aug.  20]. 

It  is  not  possible  to  compute  the 
exact  savings  to  radio  from  repeal 
of  the  excess  profits  tax  and  the 
capital  stock  tax  and  elimination 
of  the  declared  value  excess  profits 
tax.  Each  corporate  owner  pre- 
sents a  separate  picture,  according 
to  Alvord  &  Alvord,  Washington 
tax  attorneys  retained  by  the 
NAB.  Many  stations  are  owned 
individually  or  by  partnerships. 
They  require  different  returns  from 
corporations. 

Conservative  estimates  are  that 
at  least  65%  of  radio  income  is  sub- 
ject to  excess  profits  tax  under  the 
present  law.  It  was  pointed  out  that 
a  250-w  local  might  be  subject  to  a 
greater  excess  profits  tax  in  pro- 
portion than  a  50-kw  clear  channel 
outlet.  Invested  capital  plays  an  im- 
portant part  in  tax  returns. 

According  to  FCC  figures,  re- 
leased in  September,  radio's  over- 
all taxable  income  for  1944  was 
$90,272,851.  Total  revenue  was 
listed  as  $275,298,611  [Broadcast- 
ing, Sept.  24].  It  is  estimated  that 
this  year's  gross  will  exceed 
$300,000,000. 

The  taxable  income  was  broken 
down  by  the  FCC  as  follows:  Net- 


works, including  10  key  stations  of 
major  networks,  $20,842,506;  22 
other  managed  and  operated  net- 
work stations,  $5,358,966;  843  in- 
dependent stations  $64,071,379. 

Other  than  the  10  key  network 
stations,  which  were  figured  in  the 
overall  network  incomes,  the  FCC 
disclosed  that  clear  channel  stations 
had  a  total  taxable  income  of  $25,- 

RADIO's  110-million-dolIar  expan- 
sion program  in  1946  will  be  given 
some  help  in  repeal  of  the  corpora- 
tion excess  profits  tax,  effective 
Jan.  1.  Estimates  place  amount  of 
potential  savings  at  20  million  dol- 
lars, although  actually  it's  any- 
body's guess,  inasmuch  as  each  cor- 
porate taxpayer  presents  a  differ- 
ent problem.  Estimates  were  based 
on  radio's  taxable  income  for  1944 
and  the  assumption  that  65%  was 
subject  to  excess  profits  taxes. 

145,431.  Of  that  figure  41  50-kw 
unlimited  network  affiliates  paid 
taxes  on  $20,346,138.  Three  part- 
time  50-kw  network  affiliates  were 
taxed  on  $916,655.  ■  •    :  . 

Clear  channel  stations  of  5-20 
kw  were  broken  down  as  follows: 


22  network  affiliates,  unlimited, 
$2,968,006;  6  unaffiliated  unlimited, 
$658,941;  2  unaffiliated  parttime, 
$255,691. 

Regional  stations  paid  taxes  on 
a  total  of  $34,924,631  as  follows: 
250  unlimited  affiliates,  $30,709,- 
795;  28  unaffiliated  unlimited, 
$1,087,738;  22  affiliated  parttime, 
$882,383;  37  unaffiliated  parttime, 
$1,244,715. 

In  the  local  category  346  full- 
time  network  affiliates  were  taxed 
on  $8,931,795;  87  unaffiliated  un- 
limited outlets,  $1,209,281;  4  part- 
time  network  affiliates,  $14,423;  16 
parttime  unaffiliated  outlets,  $204,- 
784. 

For  Public  Benefit 

Of  865  commercial  stations  re- 
porting taxable  income  of  $69,430,- 
345,  only  58  had  time  sales  of  less 
than  $25,000,  the  Commission  data 
showed.  A  total  of  807  commercial 
outlets  reported  gross  revenue  of 
$193,182,726  and  taxable  income  of 
$69,356,960. 

Applications  on  file  at  the  Com- 
mission give  indication  that  the 
estimated  20-million  savings  in 
Federal  taxes  next  year  will  be  used 
to  benefit  the  public  and  not  sta- 


tion owners.  New  transmitters,  new 
studios,  other  equipment,  additional 
talent  all  will  be  possible.  During 
the  war  the  only  improvements  pos- 
sible were  those  of  emergency  na- 
ture, because  of  construction 
freezes. 

Under  the  new  tax  law,  which 
President  Truman  has  signed, 
scores  of  personnel  in  radio  will 
effect  savings  in  individual  taxes 
as  well  as  their  respective  employ- 
ers. Executives,  too,  will  have  a  few 
more  dollars. 

For  returning  war  veterans  all 
income  taxes  on  service  pay  of  en- 
listed men  from  1941  on  is  entirely 
exempt.  Officers  are  given  an  ex- 
emption of  $1,500  on  their  service 
pay,  in  addition  to  regular  exemp- 
tions allowed  civilians.  Officers  also 
are  given  a  three-year  extension  for 
payment  of  tax  on  service  pay 
while  both  enlisted  men  and  officers 
are  granted  a  three-year  extension 
on  pre-service  income  earned  in 
1940  or  1941  if  the  tax  fell  due 
after  induction. 

Social  Security  tax  on  employes 

(Continued  on  page  95) 


Radio  Tax  Refunds  Near  $200,000 

Two  Regional  Networks, 
Eight  Stations 
Get  Relief 


EIGHT  STATIONS  and  two  re- 
gional networks  have  been  granted 
tax  relief  aggregating  nearly 
$200,000  for  taxable  years  from 
1940-43,  according  to  the  Federal 
Register.  In  each  instance  the  re- 
funds were  brought  about  through 
readjusted  excess  profits  taxes. 

For  the  fiscal  year  ending  June 
30,  1945,  the  Bureau  of  Internal 
Revenue  granted  relief  totaling 
$124,370.21  to  six  stations  and  two 
regional  networks  whose  claims 
were  based  on  the  taxable  years 
1940-43,  it  was  announced  last 
week. 

Relief  to  Two  in  1944 

In  the  fiscal  year  ending  June 
30,  1944,  the  Federal  Tax  Commis- 
sioner granted  relief  of  $47,412.51 
to  two  stations  and  in  the  fiscal 
year  ending  June  30,  1942,  the  re- 
bate amounted  to  $18,713.34  for 
one  station,  operated  by  a  news- 
paper. 

For    the    taxable   year  ending 


Dec.  31,  1942,  Arizona  Broadcast- 
ing Co.,  licensee  of  KVOA  Tucson, 
was  allowed  relief  totaling  $3,- 
070.30. 

WJJD  Inc,  Chicago,  was  allowed 
total  refunds  of  $4,223.32  on  in- 
come taxes  for  years  ending  Dec. 
31,  1941,  1942,  1943. 

Maryland  Broadcasting  Co.,  li- 
censee of  WITH  Baltimore,  for 


TAX  RELIEF  totaling  more  than 
$190,000  was  granted  eight  sta- 
tions and  two  regional  nets 
through  readjustment  of  excess 
profits  taxes,  Internal  Revenue  Bu- 
reau disclosed.  Refunds-  covered 
taxable  years  1940-43  and  ranged 
from  $1,123  for  small  station  to 
$92,249  for  Yankee  Network. 


fiscal  years  ending  Sept.  30,  1941, 
1942,  1943,  received  relief  totaling 
$4,711.18. 

Plains  Broadcasting  Co.  licensee 
of  KGNC  Amarillo,  was  given  re- 
lief amounting  to  $10,486.12  for 
the  years  ending  Dec.  31,  1940, 
1941,  1942. 


BROADCASTING    •    Broadcast  Advertising 


Fayette  Broadcasting  Corp.  and 
Fayette  Title  &  Trust  Co.,  licensee 
of  WMBS  Uniontown,  Pa.,  for  the 
year  ending  Dec.  31,  1942,  was 
refunded  $1,355.95. 

South  Bend  Tribune  Co.,  licensee 
of  WSBT,  was  granted  relief  twice 
totaling  $24,542.63  for  the  taxable 
year  ending  Dec.  31,  1940.  Taxes 
covered  both  newspaper  and  broad- 
casting business  of  the  Tribune 
Co. 

Iowa  Broadcasting  Co.  (now 
Cowles  Broadcasting  Co.),  licensee 
of  KSO-KRNT  Des  Moines,  before 
selling  KSO,  was  given  relief  of 
$46,288.90  for  the  taxable  years 
ending  Dec.  31,  1940,  1941,  1942. 

Radio  Service  Corp.,  licensee  of 
KSEI  Pocatello,  Ida.,  benefited  by 
$1,123.61  through  readjusted  ex- 
cess profits  taxes  for  the  taxable 
year  ending  Dec.  31,  1942. 

Yankee  Network  Inc.,  Boston, 
received  relief  amounting  to  $92,- 
249.98  for  the  years  ending  Dec. 
31,  1940,  1941,  1942. 

Pacific  Broadcasting  Co.,  Ta- 
coma,  also  a  regional,  for  the  year 
ending  Sept.  30,  1941,  was  re- 
funded $2,444.07. 

November  19,  1945    •    Page  15 


Armstrong  Attacks  FCC  Data  on  FM 


Question  of  Engineering 
Integrity  Raised 
By  Inventor 

LACK  of  "engineering  integrity" 
on  the  part  of  the  FCC  was  charged 
last  week  by  Maj.  Edwin  H.  Arm- 
strong, FM  inventor,  in  criticizing 
the  Commission  for  its  attack  on 
FM  engineering  tests  conducted  by 
Zenith  Radio  Corp.  [Broadcasting, 
Nov.  12]. 

In  a  sharp  reply  to  the  FCC, 
Maj.  Armstrong  claimed  (see  ad- 
joining column)  that  the  Commis- 
sion attempted  "to  refute  the  ac- 
curacy of  measurements  made  at 
75  miles  by  citing  measurements 
made  at  20  miles". 

Charges  Results  Withheld 

He  further  alleged  that  the 
Commission  has  refrained  from 
publishing  figures  on  its  75-mile 
tests  made  at  Andalasia,  Pa.,  which 
he  insists  confirm  the  results  of 
the  Zenith  tests.  These  tests  should 
be  published  without  delay  for  the 
good  of  the  radio  art,  he  said. 

The  feud  was  carried  to  the 
floor  of  the  joint  meeting  held  Nov. 

THOUGH  FM  has  been  definitely 
moved  to  the  88-108  mc  band  by 
the  FCC,  engineers  still  are  argu- 
ing merits  of  old  40  mc  band.  Com- 
mission claims  FM  belongs  up- 
stairs; Maj.  Armstrong  and  other 
FM  pioneers  say  propagation  is  in- 
ferior there.  Zenith  Radio  Corp. 
challenged  FCC  engineering  basis 
for  shift  of  band.  FCC  replied  with 
attack  on  Zenith.  Subject  came  up 
at  IRE-RMA  meeting  last  week, 
but  FCC  did  not  join  battle. 

12-13  at  the  Sheraton  Hotel,  Ro- 
chester, N.  Y.,  by  the  Institute 
of  Radio  Engineers  and  Radio 
Mfrs.  Assn.  At  the  Monday  meet- 
ing  C.  W.  Carnahan,  of  Zenith 


Inventor's  Letter  to  The  Editor 

EDITOR  Broadcasting: 

There  has  appeared  in  the  public  press  under  date  of  November  9 
reports  of  propagation  tests  made  by  the  Zenith  Radio  Corp.,  com- 
paring the  old  and  the  new  FM  bands  over  distances  of  75  miles. 

On  the  same  day,  the  FCC  released  a  report  of  similar  compari- 
sons made  by  its  engineering  laboratory,  which  it  stated  established 
the  exact  opposite  of  the  Zenith  tests.  These  tests  were  made  over 
a  distance  of  20  miles  at  Laurel,  Md. 

Every  competent  engineer  knows  that  transmission  over  the  two 
distances  cannot  be  compared,  for  at  distances  of  20  miles  the  tropo- 
spheric  difficulties  experienced  at  75  miles  do  not  appear.  The 
attempt  to  refute  the  accuracy  of  measurements  made  at  75  miles 
by  citing  measurements  made  at  20  miles  shows  a  lack  of  engi- 
neering integrity  that  it  is  impossible  to  understand.  It  is  the  more 
inexplicable  in  view  of  the  fact  that  the  engineering  department 
of  the  Commission  has  in  its  possession  measurements  made  at 
Andalasia,  Pa.,  over  the  same  distance  as  the  Zenith  tests,  namely, 
75  miles,  which  confirm  the  result  of  the  Zenith  tests. 

What  explanation  may  be  offered  for  the  publication  of  the 
Laurel  tests  over  20  miles,  rather  than  the  publication  of  the 
Andalasia  tests  over  75  miles,  I  do  not  know,  but  for  the  good  of 
the  radio  art  the  Andalasia  measurements  should  now  be  made 
public  without  delay. 

Edwin  H.  Armstrong 

Nov.  14 


CLOSING  up  shop,  Byron  Price 
leaves  his  office  at  the  Apex  build- 
ing where,  for  nearly  four  years, 
he  directed  the  nation's  censorship 
operations.  Mr.  Price  recently  re- 
turned from  Germany  where  he 
investigated  public  relations  under 
military  occupation  for  a  report 
to  the  President.  Office  of  Censor- 
ship's existence  officially  ended 
last  Thursday. 


Radio  Corp.,  explained  results  of 
tests  conducted  over  a  period  of 
several  months  from  the  regular 
transmitter  of  WMFM  Milwaukee 
on  45.5  mc  and  an  experimental 
transmitter  radiating  10  kw  on  91 
mc  from  the  same  tower. 

Recordings  at  Deerfield,  111.,  con- 
verted to  an  equal  basis  of  35  kw 
showed  the  higher  frequency  was 
below  a  usable  level  over  30%  of 
the  time,  he  stated.  The  lower  fre- 
quency was  found  usable  over  99% 
of  the  time.  The  Zenith  report 
claimed  that  the  propagation 
curves  used  by  the  FCC  are  not 
correct  beyond  line-of-sight  and 
the  measurements  show  that  the 
move  to  higher  frequencies,  de- 
signed to  insure  rural  service,  ac- 
(Continued  on  page  89) 


Walker  Sees  Bright  Prospect 
For  U.  S.  In  FM  Development 


Drawn  for  Broadcasting  by  Sid  Hi 
"Station  WOOF  brings  you  a  series  of  on-the-spot  interviews — 
Interesting  People  and  their  Jobs!" 

Page  16    •    November  19,  1945 


EXPECTED  development  of  FM 
in  the  next  few  years  should  have 
important  social  and  economic  im- 
plications for  the  American  peo- 
ple, FCC  Commissioner  Paul  A. 
Walker  told  the  Oklahoma  City 
Chamber  of  Commerce  last  Friday. 

Referring  to  estimates  that  FM 
stations  will  approach  2,000  by 
1947  and  as  many  as  3,000  in  the 
next  few  years,  the  Commissioner 
said  this  means  fuller  employment, 
more  purchasing  power,  and  avail- 
ability of  adequate  radio  service  to 
an  additional  10,000,000  people. 

Commissioner  Walker  saw  "lim- 
itless possibilities"  for  FM  in  con- 
tributing to  education.  By  syste- 
matic planning,  he  pointed  out,  the 
20  channels  allocated,  for  noncom- 
mercial educational  FM  broadcast- 
ing, could  easily  accommodate 
1,000  new  stations.  A  large  number 
of  schools  and  colleges  are  plan- 
ning to  apply  for  stations  and  most 
states  are  planning  state-wide  edu- 
cational networks,  he  said. 

Progress  in  Other  Fields 

Reviewing  progress  in  other 
fields  of  radio,  Mr.  Walker  said  the 
use  of  the  higher  frequencies  may 
provide  as  many  as  29  channels 
for  television  in  addition  to  the  13 
now  authorized.  This  means  not 
only  better  black  and  white  pic- 
tures, he  predicted,  but  also  that 
"we  are  likely  to  have  the  finest 
pictures  in  natural  colors  and  per- 
haps in  the  third  dimension." 

Developments  in  "pulse-time 
modulation",  through  which  sepa- 
rate pulse-like  signals  are  recom- 


bined  in  the  receiver  as  a  continu- 
ous sound,  make  possible  transmis- 
sion simultaneously  of  as  many  as 
24  messages  on  a  single  radio 
channel,  the  Commissioner  said. 
Initial  use  of  the  system  will  be  in 
point-to-point  communication  but 
it  may  eventually  lead  to  broad- 
casting of  multiple  programs,  he 
added. 

Mr.  Walker  predicted  that  fac- 
simile will  have  many  applications 
and  may  permit  farmers  far  re- 
moved from  cities  to  receive  news 
directly  recorded  in  their  homes. 
He  said  Telefax  apparatus  may  be 
placed  in  office  buildings,  hotels, 
railroad  stations  and  other  public 
places  where  messages  can  be  in- 
serted and  transmitted  to  Western 
Union  offices  for  relay  to  their 
destinations. 

The  Commissioner  said  it  would 
not  be  long  before  many  walkie- 
talkies  are  in  use  by  farmers,  doc- 
tors, milk  drivers  and  others  for 
communicating  over  short  dis- 
tances. Rules  for  the  licensing  of 
the  service  will  be  formulated  by 
the  Commission  as  soon  as  pos- 
sible, he  declared. 

Commissioner  E.  K.  Jett  fore- 
cast earlier  in  the  week  that  25,000 
walkie-talkies  would  be  in  use  by 
the  summer  of  1946  and  that  the 
figure  would  reach  a  quarter  mil- 
lion a  year  later.  He  said  the  in- 
struments would  range  in  price 
from  $50  to  $100  a  set.  He  added 
that  the  rules  would  be  approved 
in  two  or  three  months  and  would 
permit  anyone  to  obtain  a  license. 

BROADCASTING    •    Broadcast  Advertising 


The  Byrnes  Burn:  Whys  and  Wherefores 


PenmastersBenton,Coy,Kesten,Porter 
Joust  on  Tandem  Pickup  Policy 


THE  ISSUE :  Secretary  of  State  Byrnes,  returning  from  the  Lon- 
don Conference  of  Foreign  Ministers  Oct.  5,  reported  to  the  Amer- 
ican people  via  radio — over  the  Columbia  Broadcasting  System. 
Wayne  Coy,  vice-president  of  WINX  Washington  (an  independent 
outlet  owned  by  The  Washington  Post),  protested  at  that  time  an 
alleged  "exclusionist"  policy  which  prevented  his  station  from 
carrying  the  public  statement  (BROADCASTING,  Oct.  15).  Mr. 
Coy's  protest  was  sent  to  William  Benton,  Assistant  Secretary  of 
State,  among  others,  although  addressed  originally  to  Justin  Miller, 
president  of  the  National  Assn.  of  Broadcasters.  Mr.  Benton  for- 
warded it  to  Paul  Kesten,  executive  vice-president  of  CBS,  for  the 
latter's  comments.  Copies  were  sent  also  to  Paul  A.  Porter,  chairman 
of  the  FCC.  Should  there  be  exclusive  broadcasts  of  a  statement 
by  ANY  public  office  holder?  Herewith  BROADCASTING  pre- 
sents on  that  subject  letters  from  four  of  the  most  facile  pens  in 
public  and  radio  life  today. 

THE  PRINCIPALS:  Paul  A.  Porter,  Chairman,  FCC;  William 
Benton,  Assistant  Secretary  of  State,  former  partner  with  OPA's 
Chester  Bowles  in  the  advertising  agency,  Benton  &  Bowles;  Paul 
Kesten,  executive  vice-president  CBS;  Wayne  Coy,  vice-president, 
WINX,  and  assistant  to  the  publisher  of  The  Washington  Post,  for- 
merly special  adviser  to  the  late  President  Roosevelt. 


October  19,  1945 

Mr.  Paul  Kesten, 

Executive  Vice-President,  CBS, 

Dear  Paul: 

You  have  doubtless  seen  Wayne 
Coy's  letter  which  I  am  attaching. 
Would  you  give  me  your  views  on 
it — and  on  State  Department 
policy?  How  many  speeches,  even 
the  President's,  would  you  rate  as 
comparable  in  importance  and  in- 
terest to  this  one? 

I  am  sending  a  similar  letter  to 
Niles  Trammell. 

Sincerely  yours, 

William  Benton 
Assistant  Secretary  of  State 

Keston  to  Benton 

New  York,  N.  Y. 
October  25,  1945 
The  Honorable  William  Benton, 
Assistant  Secretary  of  State. 
Dear  Bill : 

I  welcome  the  opportunity  to  give 
you  my  views  on  four-network 
hook-ups  versus  single  network 
broadcasts  by  government  officials. 
The  matter  comes  up,  as  your  let- 
ter pointed  out,  through  a  protest 
by  Station  WINX  in  Washington, 
which  is  not  served  by  our  network 
and  which  therefore  did  not  share 
in  the  broadcast  by  Secretary 
Byrnes  which  Columbia  had  the 
honor  of  carrying. 

To  be  entirely  frank  about  our 
viewpoint,  let  me  say  that  it  is 
composed  of  one  part  of  what 
seems  to  us  at  least  to  be  pure 
democratic  principle — and  another 
h  part  of  sheer  practicality. 

The  pure  democratic  principle 
counsels  as  follows:  One  of  the 
bulwarks  of  a  free  American  radio 
is  the  "freedom  to  listen",  as  some 
have  called  it.  It  strikes  us  that 


"freedom  to  listen"  isn't  worth  the 
paper  on  which  to  write  the  phrase 
unless  it  gives  the  listener  a  choice 
of  things  and  ideas  to  listen  to. 
Otherwise  it  is  merely  the  freedom 
to  listen  which  Germany  had  before 
the  war,  that  is,  a  freedom  to  lis- 
ten to  the  official  utterances  of  the 
German  Government  when  they 
were  on  the  air,  or  to  shut  the 
radio  off. 

I  am  sorry  to  have  to  use  such 
an  extreme  example  to  explain 
why  we  are  against  having  all  net- 
works in  the  United  States  and 
practically  all  radio  stations  carry- 
ing the  same  program  at  the  same 
time.  But  as  this  philosophy  is 
based  on  pure  democratic  princi- 
ple, the  best  way  to  illustrate  it  is 
with  the  opposite  extreme,  which 
is  pure  totalitarian  broadcasting. 
That  is  why  we  have  stood  by  our 
policy  of  not  carrying  four-network 
hook-ups  for  so  many  years,  except 
in  periods  of  grave  national  emer- 
gency and  except  for  the  voice  of 
the  President  himself. 

I  admit  that  this  democratic 
principle  might,  in  theory,  be  ex- 
tended even  to  broadcasts  by  the 
Chief  Executive.  However,  we  have 
always  felt  that  the  unique  posi- 
tion of  the  Presidency,  represent- 
ing the  only  office  (with  the  Vice- 
Presidency)  subject  to  the  election 
of  all  the  people,  makes  utterances 
from  this  source  of  special  interest 
to  our  listening  audience.  As  broad- 
casters with  the  desires  and  inter- 
est of  our  listeners  in  mind,  we 
naturally  have  wanted  to  carry  all 
general  Presidential  broadcasts. 
Stated  simply,  it  has  been  "good 
programming"  and  "good*  broad- 
casting" to  do  so.  I  should  point 
out  that  even  here  there  is  no  com- 


pulsion on  the  networks,  and  this 
fact  alone,  it  seems  to  me,  removes 
any  alleged  taint  of  totalitarianism 
from  the  practice  of  four-network 
hook-ups  for  these  broadcasts. 

Now  for  the  wholly  practical 
side  of  it: 

Once  you  accept  the  premise  that 
government  officials  should  not 
preempt  every  radio  facility  in  the 
United  States  for  their  utterances, 
you  can't  make  exceptions.  I  agree 
that  the  occasion  of  Secretary 
Byrnes'  recent  speech  was  both 
dramatic  and  important.  But  if  his 
words  had  blotted  out  all  other  pro- 
grams on  the  air,  where  would  you 
draw  the  line?  Shouldn't  any  other 
Cabinet  member  have  the  same 
privilege?  If  Cabinet  members, 
what  about  the  high  prerogatives 
of  the  Congress?  Should  the  senior 
member  of  a  Senate  committee  be 
denied  four-network  hook-ups  if 
the  executive  arm  of  the  govern- 
ment secures  them? 

CBS  broadcast  last  year  approx- 
imately 200  talks  by  Congressmen, 
Senators,  Cabinet  members,  and 
other  important  government  offi- 
cials. Many  of  these  talks  were 
initiated  by  us  as  a  service  to  lis- 
teners, and  for  this  purpose  we 
maintain  a  large  staff  who  are 
constantly  bringing  speakers  be- 
fore our  microphone  with  issues  of 
the  day  or  timely  special  events.  I 
dare  say  the  other  networks  did 
much  the  same  kind  of  public 
service. 

The  policy  of  broadcasting  one 
speech  over  one  network  had  the 
tremendous  advantage  of  creating 
four  times  as  much  opportunity 

for  government  spokesmen  as  would         (Continued  on  page  91) 


In  Summary 

Analysis  and  Solution  as  proposed  by  Paul  A.  Porter,  Chairman  FCC 

Honorable  William  Benton  November  13,  1945 

Assistant  Secretary  of  State 
Washington,  D.  C. 
Dear  Bill: 

I  have  the  Kesten  correspondence  which  I  read  with  great  interest. 
We  at  the  Commission  have  been  properly  very  reluctant  in  even 
expressing  opinions  in  this  field.  For  example,  I  have  not  com- 
mented on  the  fact  that  three  networks  carried  the  Navy-Notre 
Dame  football  game  last  Saturday  afternoon  simultaneously  for 
more  than  two  hours. 

Certainly  there  is  merit  in  Wayne  Coy's  point  that  no  network 
should  bottle  up  an  important  public  speech  if  somebody  else  wants 
it.  The  choice,  as  you  point  jout,  is  not  between  giving  a  program 
exclusively  to  one  network  and  requiring  all  networks  to  carry  it. 
The  true  alternative  is  making  the  program  available  to  anybody 
who  wants  it,  and  making  arrangements  to  insure  that  at  least  one 
network  carries  it. 

The  last  paragraph  of  the  Kesten  letter  seems  to  suggest  an 
extremely  sensible  policy — namely,  that  the  State  Department  an- 
nounce in  advance  all  speeches  available  for  broadcasting,  and  make 
such  speeches  available  to  all  takers.  But  this,  so  far  as  I  can  see, 
is  exactly  what  Coy  wants,  too;  and  if  so,  why  all  the  fuss? 

Let's  talk  about  this  sometime  at  our  mutual  convenience.  It  may 
be  that  open  discussion  of  the  question  would  advance  the  ball  some. 

Personal  regards. 

Sincerely  yours, 

Paul  A.  Porter, 

Chairman 


Mr.  Porter 


Mr.  Coy 


have  been  the  case  if  each  one  had 
used  all  four  networks.  And  it  did 
this  while  it  preserved  the  Amer- 
ican listener's  freedom  to  choose 
what  he  wants  to  hear. 

In  the  case  of  almost  any  speech, 
the  hour  chosen  for  the  broadcast 
would  probably  have  an  important 
bearing  on  what  network  or  net- 
works carried  it.  Very  often  one  or 
two  networks  have  free  time  while 
other  networks  have  sponsored 
programs  in  a  given  half  hour.  It 
is  not  generally  understood  that 
when  a  network  cancels  a  sponsored 
program  for  a  government  talk  it 
not  only  re-purchases  the  time 
from  the  sponsor,  but  also  reim- 
burses the  sponsor  for  the  entire 
talent  cost  of  the  program  that  is 
thus  cancelled.  On  the  recent  occa- 


ROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  17 


NAB  Strengthens  Small  Market  Plan 


J.  Allen  Brown  Named 
Pellegrin  Assistant 
In  Expansion 

EXPANSION  of  NAB  operations, 
promised  with  advent  of  Judge  Jus- 
tin Miller  as  president  and  A.  D. 
Willard  Jr.  as  executive  vice-presi- 
dent   got  under 
^^^^^         way    last  week. 
^MP^™\         President  Miller 
J        named    J.  Allen 
Mf  <SP*  **«         Brown,  general 
'  ^BfcJlr  manager  of 

■Pf    ;    WFOY  St.  Aug- 
oHMW      ustine,  Fla., 
Sj  ;  I     sistant  to  Frank 

'      B    E-  Pellegrin,  di- 
rector of  broad- 
Mr.  Brown       cast  advertising. 

Working  in 
consultation  with  the  NAB's  new 
public  relations  counsel,  Edward 
M.  Kirby,  revision  of  departmental 
functions  at  Washington  head- 
quarters was  started,  with  Willard 
D.  Egolf,  director  of  public  rela- 
tions, appointed  special  legal  coun- 
sel, effective  Nov.  15  [Closed  Cir- 
cuit, Nov.  12]. 

Mr.  Kirby  is  making  a  thorough 
study  of  all  phases  of  NAB  pub- 
lic relations  activities.  He  has  taken 
temporary  quarters  at  the  NAB 
Washington  office. 

Radio  Veteran 

Mr.  Brown  is  a  12-year  radio 
veteran.  He  reports  to  the  NAB 
Dec.  1  and  will  be  assistant  direc- 
tor of  broadcast  advertising.  His 
acquisition  brings  an  extension  of 
NAB  activities  directed  toward 
small  market  stations  and  he  will 
serve  as  secretary  of  the  Small 
Market  Stations  Committee  headed 
by  Marshall  Pengra,  manager  of 
KRNR  Roseburg,  Ore. 

In  addition  he  will  work  on  de- 
velopment of  additional  retail  ra- 
dio advertising,  a  major  1946  ac- 
tivity on  the  program  of  the  broad- 
cast advertising  department. 

Commenting  on  the  appointment, 
Mr.  Pellegrin  said:  "The  addition 
of  Mr.  Brown  to  our  staff  is  the 
first  move  in  an  expansion  plan 
authorized  by  President  Justin  Mil- 
ler to  render  increased  service  to 
small  market  stations  and  to  de- 
velop further  the  field  of  retail  ra- 
dio advertising. 

"Further  additions  are  planned 
but  the  most  urgent  need  is  being 
filled  now.  There  are  424  stations 
in  the  small  markets  classification; 
numerically  these  represent  nearly 
half  the  radio  industry. 

"While  all  NAB  departments 
have  been  serving  the  needs  of 
these  stations  in  sales,  research, 
engineering,  etc.,  it  has  long  been 
felt  that  there  should  be  an  ex- 
perienced executive  on  the  NAB 
staff  to  work  particularly  with 
this  group  and  to  coordinate  the 
work  of  all  other  NAB  depart- 
ments in  the  solution  of  their  prob- 
lems." 

Mr.  Brown's  first  radio  job  was 


as  producer-announcer  at  WJBY 
Gadsden,  Ala.,  also  serving  as  pro- 
motion man.  In  1938  he  moved  to 
WHMA,  new  station  in  Anniston, 
Ala.,  where  he  became  sales  man- 
ager. The  next  year  he  was  named 
general  manager  of  KXOX  Sweet- 
water, Tex.,  which  he  launched.  He 
returned  later  to  WHMA  as  gen- 
eral manager,  going  to  New  Bern, 
N.  C,  in  1942  to  open  WHIT 
where  he  established  a  record  by 
going  on  the  air  with  100  weekly 
sponsored  programs  of  news  and 
news  features. 

WFOY  Success 

Later  in  1942  he  became  general 
manager  of  WFOY  and  the  sta- 
tion within  30  days  enjoyed  a  94% 
increase  in  news  program  sponsor- 
ship, and  increases  of  150%  to 
250%  annually  in  general  business 
lines  over  the  previous  year's  bill- 
ings. He  was  associated  at  WFOY 
with  Frank  King,  president  of 
Florida  Broadcasting  Co.  and  for- 
mer NAB  director,  and  Glenn 
Marshall,  president  of  Fountain  of 
Youth  Broadcasting  Co.  and  mem- 
ber of  the  NAB  Small  Market  Sta- 
tions Executive  Committee. 

Mr.  Egolf  joined  NAB  in  Feb- 
ruary 1943  as  assistant  to  the 
president  and  later  as  public  re- 
lations director  during  the  service 
of  Col.  Kirby  as  chief  of  the  Radio 
Branch,  Bureau  of  Public  Rela- 
tions, War  Dept.  He  is  a  member  of 


the  American  Bar  Assn.,  Oklahoma 
State  Bar  Assn.  and  Federal  Com- 
munications Bar  Assn.  During  his 
NAB  service  he  actually  served  as 
special  counsel.  By  relinquishing 
the  duties  of  public  relations  direc- 
tor he  will  have  more  time  for 
legal  matters. 

He  prepared  the  revision  pro- 
gram which  resulted  in  adoption 
by  the  NAB  board  Aug.  7  of  the 
present  Standards  of  Practice. 

No  successor  has  been  named  for 
the  vacancy  created  by  resignation 
of  Barry  T.  Rumple,  director  of 
research  (see  story  page  34). 
Mentioned  for  the  post  has  been 
Paul  F.  Peter,  its  former  occupant 
and  now  executive  secretary  of 
Broadcast  Management  Bureau. 

NAB  Finance  Committee  will 
meet  in  early  December  to  consider 
the  1946  association  budget,  now 
being  drawn  up  by  C.  E.  Arney 
Jr.,  secretary-treasurer. 

Mrs.  Helen  Harper  Shultz  has 
become  temporary  secretary  to  Mr. 
Willard  who  has  been  without  a 
secretary  since  death  of  Mrs.  Louis 
Collins  Nov.  4.  Mrs.  Shultz  has 
been  working  with  Gladys  Hall  in 
assisting  Capt.  Harry  C.  Butcher, 
Naval  aide  to  Gen.  Eisenhower,  in 
preparation  of  his  forthcoming 
book.  She  was  Mr.  Willard's  secre- 
tary when  he  was  general  manager 
of  WJSV  (now  WTOP)  Washing- 
ton and  later  was  traffic  manager 
of  WTOP. 


Guy  della-Cioppa, 
Taylor,  Rejoin  CBS 

Doug  Coulter  Given  New  Post 
In  Commercial  Program  Div. 


NAB  to  Elect  Eight  New  Directors; 
Second  Meeting  Series  in  March-April 


EIGHT  NAB  districts  will  elect 
directors  at  the  two  series  of  dis- 
trict meetings  scheduled  to  start 
Jan.  7  in  Los  Angeles.  The  first 
series  [Broadcasting,  Nov.  12] 
will  conclude  Feb.  8. 

Even-numbered  districts  which 
will  elect  directors  in  1946,  with 
present  directors,  are:  2d  District 
(N.  Y.,  N.  J.),  Kolin  Hager,  WGY 
Schenectady;  4th  District  (D.  C, 
Va.,  W.  Va.,  N.  C,  S.  C),  Camp- 
bell Arnoux,  WTAR  Norfolk;  6th 
District  (Ark.,  La.,  Miss.,  Tenn.), 
Hoyt  B.  Wooten,  WREC  Memphis; 
8th  District  (Ind.,  Mich.),  John  E. 
Fetzer,  WKZO  Kalamazoo;  10th 
District  (la.,  Mo.,  Neb.),  John  J. 
Gillin  Jr.,  WOW  Omaha;  12th  Dis- 
trict (Kan.,  Okla.),  William  B. 
Way,  KVOO  Tulsa;  14th  District 
(Col.,  Utah,  Ida.,  Wyo.,  Mont., 
S.  D.),  Hugh  B.  Terry,  KLZ  Den- 
ver; 16th  District  (Ariz.,  So.  Cal., 
N.  M.),  William  B.  Ryan,  KFI  Los 
Angeles. 

Schedule  of  the  second  section  of 
district  meetings,  likely  to  start  in 
mid-March,  is  being  drawn  up  by 
C.  E.  Arney  Jr.,  NAB  secretary- 
treasurer,  in  consultation  with  dis- 
trict directors.  Arrangements  are 
complicated  by  difficulty  of  making 
hotel  reservations  at  suitable  times. 

Two    scheduled    meetings  have 


been  cancelled,  the  11th  District 
(Minn.,  N.  D.,  S.  D.,  part  of  Wis.), 
slated  for  Jan.  22-23  in  Minne- 
apolis, and  the  7th  District  (Ohio, 
Ky.),  slated  Feb.  11-12  in  Cincin- 
nati. They  will  be  held  in  early 
spring.  Inability  to  get  sufficient 
hotel  space  caused  the  cancella- 
tions. 

At  least  a  month  will  be  allowed 
NAB  headquarters  officials  to  dis- 
pose of  accumulated  business  after 
the  end  of  the  first  swing.  Plans 
under  discussion  would  provide  re- 
sumption of  meetings  about  March 
18,  running  through  to  the  end  of 
the  month  in  the  Midwest  and 
Northeast,  then  concluding  in  the 
South  early  in  April. 

Schedule  of  meetings  in  the  first 
bracket  follows: 

16th  District  (S.  Cal.,  Ariz.,  N.  M. ), 
Hollywood  Roosevelt,  Hollywood,  Jan. 
7-8. 

15th  District  (N.  Cal.,  Nevada,  Ha- 
waii), Fairmont  Hotel,  San  Francisco, 
Jan.  10-11. 

17th  District  (Wash.,  Ore.,  Alaska), 
Hotel  Olympic,  Seattle,  Jan.  14-15. 

10th  District  (Iowa,  Neb.,  Mo.),  Fon- 
tenelle  Hotel,  Omaha,  Jan.  25-26. 

14th  District  (Mont.,  Col.,  Wyo.,  Idaho. 
Utah),  Brown  Palace  Hotel,  Denver, 
Jan.  28-29. 


12th  District  (Okla.,  Kan.),  Tulsa  Ho- 
tel, Tulsa,  Feb.  4-5. 

6th  District  (Ark.,  La.,  Miss.,  Tenn.), 
Peabody  Hotel,  Memphis,  Feb.  7-8. 


Mr.  Coulter 


DAVIDSON  TAYLOR  and  Guy 
della-Cioppa,  both  returned  to  CBS 
after  service  abroad  under  Col. 
William  S.  Paley,  CBS  president, 
were  last  week  appointed  director 
of  programs  and  assistant  to  the 
president,  respectively.  Douglas 
Coulter,  vice-president  formerly  in 
charge  of  programs,  was  given  the 
newly  created  post  of  director  of 
commercial  program  development. 

Announcement  of  these  changes 
does  not  nullify  the  possibility  Mr. 
Paley  will  assume  the  titular  post 
of  chairman  of  the  board,  turning 
the  presidency  over  to  Paul  Kesten, 
executive  vice-president,  who  ran 
CBS  during  the  more  than  two 
years  that  Mr.  Paley  was  overseas 
in  war  service.  Instead,  the  new  ap- 
pointments indicate  that  Mr.  Paley 
intends  to  take  an  active  part  in 
CBS  operations,  especially  in  the 
network's  programming  activities. 

Coulter  to  Study  Needs 

As  director  of  commercial  pro- 
gram development,  Mr.  Coulter 
will  be  responsible  for  studying  the 
program  needs  of  advertisers  and 
advertising  agencies,  and  to  work 
with  them  on  problems  of  the  selec- 
tion, change  and  improvement  of 
their  individual  programs  and  of 
the  overall  program  structure  of 
the  network.  He  will  also  serve  as 
program  counsel  to  account  execu- 
tives in  the  CBS  sales  department 
and  will  have  charge  of  the  sale  of 
programs  produced  by  the  net- 
work's program  department. 

Mr.  Taylor,  who  was  Mr.  Coul- 
ter's assistant  until  entering  gov- 
ernment service  in  1943,  assumes 
executive  responsibility  for  the  net- 
work's program  operations,  includ- 
ing creative  planning  and  adminis- 
tration of  both  sustaining  and  com- 
mercial programs.  Coming  to  CBS 
from  WHAS  Louisville  in  1933,  he 
was  successively  announcer,  direc- 
tor, producer,  script  editor,  director 
of  serious  music  and  assistant  di- 
rector of  programs.  In  Europe,  Mr. 
Taylor  succeeded  Mr.  Paley  as  chief 
of  radio  of  the  Psychological  War- 
fare Division  of  SHAEF  and  later 
was  chief  of  film,  theater  and  music 
section  of  the  Information  Control 
Division,  U.  S.  Forces,  ETO. 

Mr.  della-Cioppa  was  a  member 
of  the  CBS  program  department 
(Continued  on  page  93) 


Page  18    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


WHAT  YOUR  IOWA 
RADIO -TIME 


IS  WORTH  ? 


This  brand-new  book  gives  you 
a  scientific  yardstick  on  Iowa 
values! 


If  an  early-morning  quarter-hour  on  Iowa's  Station  X  costs 
$40 — what  is  the  same  time  worth  on  Station  Y? 

The  1945  Iowa  Radio  Audience  Survey  does  not  answer 
that  or  any  similar  question  directly — 

— but  using  the  1945  Survey,  any  agency  or  advertiser 
can  easily  compute  the  comparative  listenership  of  any 
stations  heard  in  the  State — for  any  period  of  night  or 
day,  and  for  any  type  of  listener — and  can  arrive  at  the 
most  nearly  scientific  evaluation  that  has  ever  been  pos- 
sible in  radio  .  .  . 

FACTS  YOU  SHOULD  KNOW 

Dr.  Forest  L.  Whan,  well-known  researcher  of  the  Univer- 
sity of  Wichita,  has  interviewed  one  out  of  every  83 
families  in  Iowa — divided  as  to  urban,  village  or  farm 
residence,  and  following  accepted  "sampling"  procedures. 

In  these  interviews  the  people  of  Iowa  told  Dr.  Whan's 


-h  WHO  for  IOWA  PLUS'-f 

Des  Moines  .  .  .  50,000  Watts 
B.  J.  PALMER,  President     J.  O.  MALAND,  Manager 
FREE  &  PETERS,  INC.    .    .    .    National  Representatives 


staff  what  stations  they  hear  regularly— —what  stations  they 
"listen  to  most" — what  hours  they  listen — at  what  point 
they  change  the  dial — what  they  think  of  Iowa  radio, 
radio  service,  radio  shows,  radio  commercials — what 
news  programs,  farm  programs  and  general  programs 
they  prefer — the  whole  story  of  Iowa's  listening  habits 
and  preferences. 

THE  ANSWERS  are  faithfully  tabulated  in  the  1945  Iowa 
Radio  Audience  Survey — tabulated  as  to  totals,  then 
broken  down  by  residence  (urban,  village,  farm)  age, 
sex,  educational  background,  etc.,  etc.,  etc.  //  is  a  complete 
picture  of  radio  in  Iowa.  If  you  have  any  stake  in  Iowa 
advertising  or  selling,  it  is  a  book  you  MUST  read.  Get 
your  copy  now.  The  coupon  will  bring  it  to  you — without 
obligation. 


i       Station  WHO 

914  Walnut  Street 
Des  Moines  7,  Iowa 

Gentlemen:  Please  send  me,  without  obligation,  my  FREE  copy  1 
of  the  1945  Iowa  Radio  Audience  Survey. 

Name  

Company    g 

Street  •  •   ■ 

City  •  •   State   


Porter  Says  AFM  Edict  Restricts  FM  ^r^aZ 


Officially  FCC  Can  Do 
Nothing ;  Asch 
Protests 

PAUL  A.  PORTER,  chairman  of 
the  FCC,  was  on  record  twice  last 
week  on  AFM  President  James  C. 
Petrillo's  edict  on  AM-FM  music. 

Personally,  he  felt  it  "very  seri- 
ously" restricts  employment  pos- 
sibilities and  hampers  development 
of  FM.  Officially,  he  felt  there  was 
nothing  the  FCC  could  do  about  it. 

Interviewed  on  Mutual's  Meet 
the  Press  program  Nov.  9,  Mr. 
Porter  said  he  thought  the  "legiti- 
mate interests  of  labor  unions  can 
and  should  be  protected  with  all 
the  safeguards  that  public  policy 
would  require.  However,  I  feel  that 
in  this  situation  employment  op- 
portunities are  very  severely  re- 
stricted and  the  possible  immedi- 
ate development  of  FM  is  retarded 
because  of  Mr.  Petrillo's  edict,"  he 
declared. 

Porter  Telegram 

He  made  it  plain  he  was  "ex- 
pressing only  my  own  personal 
point  of  view".  When  first  asked 
for  his  opinion  on  the  Petrillo 
ukase,  he  drew  a  round  of  laughter 
with  his  reply,  "I  cannot  say  that 
I  am  glad  you  asked  me  that  ques- 
tion." 

On  the  day  that  he  voiced  his 
personal  belief  on  the  air,  he  sent 
the  following  telegram  to  Leonard 
L.  Asch,  president  of  Capitol 
Broadcasting  Co.,  who  sought  FCC 
assistance  when  Mr.  Petrillo  re- 
fused to  modify  his  demand  so 
the  company's  FM  station,  WBCA 
Schenectady,  a  Mutual  affiliate, 
could  carry  a  special  Victory  Loan 
broadcast: 

"I  think  you  must  know  that  the 
matter  of  making  necessary  ar- 
rangements for  broadcast  material 
is  the  function  of  the  licensee.  I  do 
not  see  that  there  is  anything  that 
I  can  do  in  response  to  your  re- 
quest." 

Mr.  Asch,  who  does  not  operate 
an  AM  station,  questioned  whether 
the  networks  were  wholeheartedly 
interested  in  developing  FM  as 
speedily  as  possible.  He  said  it  is 
true  that  they  are  interested  in 
FM  development  but  that  "it  is 
surprising  that  this  interest  has 
never  urged  them  to  give  fulltime 
service  in  FM.  .  .  ." 

"It  might  be  asked  whether  it  is 
also  a  coincidence  that  with  the 
Petrillo  ban  the  major  FM  stations 
owned  by  the  networks  immediate- 
ly find  it  necessary  to  go  off  the  air 
indefinitely  for  technical  repairs, 
whereas  a  small  independently  op- 
erated station  continues  to  main- 
tain a  16-hour  schedule,  as  we 
have  since  July  17,  1941,  without 
the  necessity  of  interrupting  the 
public  service,  convenience  and  ne- 
cessity for  which  we  have  been  li- 
censed." 

Mr.  Asch  said  the  networks'  con- 
tention that  they  do  not  charge  for 


transmission  of  commercial  pro- 
grams over  their  own  FM  stations 
"is  a  fine  method  of  putting  an  in- 
dependent operator,  such  as  our- 
selves, in  the  position  of  trying  to 
sell  a  commercial  medium  to  na- 
tional advertisers  who  now,  or  in 
the  future,  can  obtain  the  medium 
through  another  source  without 
charge." 

He  contended  that  their  income 
from  standard  operations  makes  it 
possible  for  "the  prosperous  clear- 
channel  network  stations"  to  dis- 
parage FM  economically.  "A  mi- 
nority of  set  manufacturers,"  he 
continued,  may  envision  a  double 
market  by  selling  first  standard 
and  then  FM  sets. 

Meanwhile,  the  Fredericksburg, 
Va.  post,  Veterans  of  Foreign 
Wars,  which  tried  but  failed  to  get 
AFM  approval  for  a  group  of  Ma- 
rine Corps  musicians  to  participate 
in  an  Armistice  Day  church  serv- 
ice, adopted  a  resolution  denounc- 
ing circumstances  which  prohibit 
or  discourage  the  use  of  service 
musicians  at  patriotic,  noncommer- 
cial services. 

"We  feel  that  such  prohibition  is 
an  insult  to  our  departed  comrades 
in  arms  and  that  the  English  lan- 
guage has  no  words  by  which  we 
can  fully  express  our  indignation 


and  resentment  of  such  arbitrary, 
callous  and  contemptible  regula- 
tion," the  resolution  declared. 

Other  veterans'  posts  in  the 
state  were  asked  to  adopt  similar 
resolutions. 

On  the  Meet  the  Press  broadcast, 
Mr.  Porter  was  interviewed  by  Al 
Warner,  head  of  the  WOL  Wash- 
ington news  bureau;  Ben  Gross, 
radio  editor,  New  York  News, 
Robert  U.  Brown,  executive  editor, 
Editor  and  Publisher;  Ed  Levin, 
radio  editor,  PM;  Sol  Taishoff,  edi- 
tor and  publisher,  Broadcasting. 

'Not  Enough  Controversy' 

"Radio,"  he  said,  "has  got  to 
make  up  its  mind,  as  it  embarks 
upon  its  second  quarter  of  a  cen- 
tury, whether  it  is  going  to  become 
exclusively  an  entertainment  and 
advertising  medium  or  whether  it 
is  going  to  perform  functions  be- 
yond that." 

He  said  he  thought  radio  stations 
and  commentators  "have,  by  and 
large,  presented  a  fair  picture  of 
political  and  social  controversy" 
and  that  "my  own  personal  com- 
plaint is  that  there  is  not  enough 
controversy  on  the  air." 

Reminded  that  he  had  been 
quoted  as  saying  that  eventually 
{Continued  on  page  94.) 


Hearings  Begin  on  AM  Cases; 
Consolidation  Policy  Affirmed 

SCHEDULING  of  the  231  AM  ap- 
plications designated  for  hearing 
by  the  FCC  since  resumption  of 
normal  licensing  operations  began 
last  week.  The  first  of  61  consoli- 
dated proceedings,  comprising  five 
applications  for  a  new  station  on 
1240  kc  in  the  Rochester  area,  will 
be  heard  today  (Monday). 

Other  applicants  are  being  ad- 
vised that  their  cases  will  soon  be 
scheduled,  it  was  learned,  and  it 
is  expected  that  many  hearings 
will  be  given  definite  dates  within 
the  next  few  weeks.  For  the  most 
part,  the  hearings  will  be  held  in 
the  order  in  which  they  were  listed 
by  the  Commision  [Broadcasting, 
Oct.  29]. 


Denies  Separation 

With  the  scheduling  of  the  first 
of  the  consolidated  hearings,  the 
Commission  also  disclosed  that  its 
policy  of  grouping  applications 
wherever  possible  will  be  adhered 
to  regardless  of  whether  some  of 
the  applications  have  already  had 
proceedings.  That  policy  was  re- 
affirmed in  its  refusal  to  separate 
two  applicants  from  a  group  des- 
ignated for  hearing. 

In  denying  motions  by  Capitol 
Broadcasting  Co.  and  Nashville 
Radio  Corp.  for  severance  of  their 
applications  for  stations  in  Nash- 
ville from  four  other  applications 
with  which  they  are  merged,  the 
Commission  is  understood  to  have 


taken  the  position  that  the  exis- 
tence of  a  record  in  the  case  is 
not  a  justification  for  preferred 
consideration. 

The  fact  that  hearings  have 
been  held  on  an  application  should 
not  put  an  applicant  who  was  un- 
able to  obtain  a  hearing  at  a  dis- 
advantage, an  official  explained. 
He  added  that  applications  would 
be  consolidated  "wherever  we  see 
the  opportunity." 

Locality  Main  Factor 

Attorneys  for  the  two  applicants 
claimed  that  they  should  be  given 
separate  treatment  because  their 
clients  are  applying  for  the  fre- 
quency 1450  kc  while  the  four  other 
applicants  are  asking  for  1240  kc. 
They  pointed  out  that  other  cases 
consolidated  for  hearing  involve 
conflicts  of  frequencies. 

However,  the  Commission  was 
not  persuaded  that  this  argument 
should  be  given  weight  as  it  in- 
tends to  group  all  applications  for 
the  same  locality,  regardless  of 
the  frequency  requested. 

The  Commission  originally  con- 
solidated four  Nashville  cases  for 
hearing  during  the  war  to  deter- 
mine whether  additional  service 
was  needed  in  the  area,  the  other 
applicants  being  Tennessee  Broad- 
casters and  J.  W.  Birdwell.  The 
two  new  applicants  are  Tennessee 
Radio  Corp.  and  Murfreesboro 
Broadcasting  Service. 


Voted  by  Senators 

REVERSING  action  of  the  House, 
the  Senate  Appropriations  Com- 
mittee last  week  recommended  that 
the  FCC's  1946  fiscal  year  budget 
be  left  intact  and  that  the  Foreign 
Broadcast  Intelligence  Service  and 
Radio  Intelligence  Service  be  con- 
tinued. 

Recommendation  was  made  in  a 
report  on  the  Recission  Bill  (HR- 
4407),  in  which  the  Senate  commit- 
tee voted  to  restore  a  total  of 
$1,409,033,666  to  various  independ- 
ent offices,  the  executive  depart- 
ments, Army  and  Navy.  Regarding 
the  FCC  appropriation,  the  Senate 
committee  held  that  the  State 
Dept.  had  testified  as  to  the  impor- 
tance of  FBIS  reports  and  that 
the  RID  was  necessary  for  policing 
the  spectrum. 

For  the  Office  of  War  Informa- 
tion (now  Interim  International  In- 
formation Service  of  State  Dept.) 
the  Senate  committee  recommend- 
ed a  recission  of  $5,000,000  instead 
of  the  $10,662,558  passed  by  the 
House. 

FBIS  Reports  Needed 

Testifying  before  a  subcommit- 
tee on  Oct.  30,  Donald  Russell, 
Assistant  Secretary  of  State,  said 
the  FBIS  reports  were  necessary 
to  the  State  Dept.  He  added  that 
in  some  cases  "the  radio  is  a  much 
safer  guide  than  newspapers  are  to 
the  policy  of  that  country"  because 
many  countries  own  and  control 
and  exercise  more  effective  control 
over  radio  than  over  newspapers. 

FCC  Chairman  Paul  A.  Porter, 
in  a  brief  statement,  urged  resto- 
ration of  the  $930,000  cut.  Sen. 
McKellar  (D-Tenn.),  acting  chair- 
man of  the  Appropriations  Com- 
mittee, took  issue  with  Mr.  Porter 
that  monitoring  of  foreign  coun- 
tries is  now  unnecessary.  Sen.  Hay- 
den  (D-Ariz.),  throughout  the 
questioning  defended  the  Commis- 
sion and  its  request,  declaring  that 
RID  activities  actually  are  normal 
peacetime  functions  and  that  Con- 
gress "made  a  mistake"  in  appro- 
priating money  on  the  theory  that 
RID  was  specifically  a  wartime 
operation. 

Assistant  Secretary  of  State  Wil- 
liam Benton  said  the  State  Dept. 
now  operates  18  transmitters  un- 
der lease  for  $925,837  from  CBS, 
General  Electric,  NBC,  Crosley 
Corp.,  Westinghouse  and  World 
Wide.  He  urged  continuance  of  in- 
ternational shortwave  broadcasts 
under  State.  Dept.  supervision. 

The  Senate  is  expected  to  act  on 
its  committee's  recommendations 
this  week.  Then  the  bill  will  go  to 
conference.  Indications  on  the 
House  side  last  week  were  that  the 
House  will  insist  on  termination 
of  the  FBIS,  although  continuation 
of  RID  as  a  peacetime  function 
is  expected. 

Chairman  Porter  already  had 
told  the  House  Appropriations  Com- 
mittee that  the  FBIS  would  termi- 
nate as  of  Nov.  2  [Broadcasting, 
Oct.  29]. 


Page  20    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


Mimi's  got  the  right  idea 


Mimi  is  a  Rhesus'  monkey.  They  rarely  breed  in 
captivity,  but  Mimi  broke  the  jinx  and  now  she  won't 
let  anybody  get  near  her  baby.  She  even  clutches  it  as 
she  swings  around  her  cage. 

Jungle  wariness  and  survival  may  not  be  an  exact 
analogy  for  business  and  the  battle  for  brands  that's 
just  ahead.  But  it's  close. 

If  your  plans  of  not  letting  anybody  get  near  "your 
baby"  call  for  radio,  we'd  like  to  tell  you  about  W-I-T-H 
in  Baltimore. 


It's  the  successful  independent  that  produces  more 
listeners-per-dollar-spent  than  any  other  station  in 
this  big  five-station  town. 

These  are  the  facts  to  clutch  on  to.  Glad  to  show 
them  to  you. 


WITH 

Baltimore,  Md. 


Tom  Tinsley,  President    '    Represented  Nationally  by  Headley-Reed 


100-w  Station  Tests  Radio  Sales  Tax 


New   Mexico's  License 
Law  Challenged  by 
NAB  Aids 

A  LOCAL  station  well  in  the  in- 
terior of  New  Mexico,  KGFL  Ros- 
Well,  is  serving  as  the  technical 
guinea  pig  by  which  a  three-judge 
U  S  District  Court  will  determine 
whether  the  State  of  New  Mexico 
has  the  right  to  license  broadcast 
stations  and  impose  a  2%  gross 
sales  tax  on  them  as  operations  m 
intrastate  commerce  [Broadcast- 
ing, Nov.  12]. 

NAB  is  joining  the  Nov.  19  legal 
battle,  acting  as  a  friend  of  the 
court,  in  an  effort  to  have  the  tax 
declared  unconstitutional.  Twenty- 
nine  other  States  have  sales  taxes 
which  might  be  aimed  at  broadcast 
stations  should  the  New  Mexico  im- 
post be  upheld  by  the  court. 
Signal  Measured 
All  last  week  Howard  S.  Frazier, 
NAB  director  of  engineering, 
toured  New  Mexico  and  neighbor- 
ing states  in  a  car  equipped  to 
measure  KFGL's  signal.  These  find- 
ings will  be  presented  to  the  court 
to  show  that  a  station  s  signal, 
even  if  a  100-watter  well  inside  a 
state's  borders,  penetrates  beyond 
state  lines  besides  causing  inter- 
ference to  other  stations  inside  or 
outside  the  borders. 

New  Mexico's  gross  sales  tax  law 
was  passed  in  1935.  A  State  Rev- 
enue Bureau  ruling  held  broadcast 
stations  exempt  as  instruments  of 
interstate  commerce,  a  position  sup- 
ported by  the  Fishers  Blend  Station 
Inc  U  S.  Supeme  Court  decision 
in  1936.  The  present  state  attorney 
general  reversed  the  ruling,  held 
the  stations  in  the  state  subject  to 
the  tax,  and  even  made  it  retroac- 
tive with  interest  charges. 

Brief  presenting  NAB's  story  to. 
the  court  was  prepared  by  John 
Morgan  Davis,  NAB  general  coun- 
sel, and  Milton  J.  Kibler,  assistant 
general  counsel.  They  went  to  New 
Mexico  to  participate  in  the  hear- 
ing. Other  New  Mexico  stations  are 
plaintiffs  in  similar  suits. 

KGFL  was  deliberately  selected 
by  NAB  and  the  New  Mexico 
broadcasters  because  it  is  well  over 
100  miles  inside  the  New  Mexico 
border  and  has  only  a  100  w  signal. 
It  was  felt  that  no  possible  claim 
could  be  made  by  the  state  that 
broadcasters  were  picking  a  border 
station  that  obviously  would  have 
listeners  in  an  adjoining  state. 
NAB  Brief 
The  New  Mexico  attorney  gen- 
eral contended  that  a  local  station 
of  low  power  served  only  the  near- 
by territory  and  was  not  an  inter- 
state operation. 

After  reciting  the  history  of 
Federal  radio  regulation,  based  on 
the  premise  that  broadcasting  is 
essentially  a  medium  of  interstate 
commerce,  the  NAB  brief  reviews 
court  decisions  applying  to  the  New 
Mexico  case.  All  point  to  the  basic 
interstate  character  of  broadcast- 
Page  22    •    November  19,  1945 


ing  as  a  business  and  the  engineer- 
ing fact  that  a  radio  signal  is  no 
respecter  of  state  lines. 

Power  of  Congress  is  supreme, 
NAB  points  out,  in  explaining  that 
where  operations  in  interstate  com- 
merce also  have  purely  local  effects 
on  intrastate  commerce,  the  power 
of  Congress  extends  to  every  oper- 
ation of  intrastate  commerce  which 
is  comingled  with  operations  in 
interstate  commerce. 

The  Fisher's  Blend  Station  case 
held  that  a  state  occupation  tax, 
measured  by  the  gross  receipts 
from  broadcasting  by  stations  with- 
in the  state,  is  unconstitutional. 

NAB  stresses  that  interstate  and 
intrastate  transmission  of  radio 
waves  admit  of  no  distinction,  and 
that  whether  programs  originate 
locally  or  in  other  states,  the  cross- 
ing of  state  lines  by  radio  com- 
munications clash  with,  interrupt 
and  distort  the  waves  coming  from 
out-of-state  stations. 

In  its  conclusion,  NAB  argues 
that  the  power  to  regulate  broad- 
casting is  exclusively  in  Congress 
and  to  allow  any  state  to  place  an 
excise  tax  on  broadcasting  is  an 
infringement  of  that  power.  Power 
of  Congress  to  regulate  the  indus- 
try, free  from  interference  by  state 
government,  must  be  protected,  it 
is  argued. 


No  matter  in  what  part  of  a  state 
a  station  is  located,  it  cannot  be 
brought  within  the  accepted  defini- 
tion of  intrastate  commerce  due  to 
its  uncontrolled  nature,  says  NAB. 

Even  assuming  for  sake  of  argu- 
ment that  a  signal  did  not  cross  the 
boundaries  of  a  state,  says  NAB, 
it  does  not  follow  that  this  intra- 
state zone  is  wholly  free  from  Fed- 
eral regulation  since  waves  of  the 
station  may  clash  with  waves  from 
out-of-state  stations.  These  waves 
must  be  given  right  of  passage 
without  interference  from  local  sta- 
tions, the  brief  points  out.  Cited 
was  a  principle  enunciated  by  for- 
mer Chief  Justice  Hughes  in  the 
Nelson  Bros.  Bond  &  Mortgage  Co. 
case,  that  "no  state  lines  divide  the 
radio  waves,  and  national  regula- 
tion is  not  only  appropriate  but  es- 
sential to  the  efficient  use  of  broad- 
casting facilities." 

NAB  goes  into  the  business  side 
of  the  state's  2%  gross  levy  by 
showing  how  the  tax  does  not  take 
into  account  expenditure  items  and 
pointing  out  that  many  stations 
operate  on  small  profit  margins. 
Thus  a  2%  gross  tax  might  amount 
to  50%  or  more  of  net  profits  and 
even  amount  to  confiscation  of  a 
station  licensed  to  operate  in  pub- 
lic interest. 


Washington-New  York  Coaxial 
Cable  Line  Opens  in  January 

Army-Navy  Game  Telecast  Forerunner  of  New  Link ; 
Facilities  Offered  to  All  TV  Interests  by  Bell 


FORERUNNER  of  regularly  sched- 
uled intercity  broadcasts  by  coaxial 
cable  between  Washington  and  New 
York,  the  Belt  System  will  inaugu- 
rate its  Philadelphia-New  York  co- 
axial cable  on  Dec.  1  when  NBC  tel- 
evises the  Army-Navy  football 
game  in  Philadelphia  for  broadcast 
over  its  New  York  station,  WNBT. 

Keith  S.  McHugh,  vice-president 
of  AT&T,  who  last  week  an- 
nounced the  coaxial  system,  de- 
scribed the  Army-Navy  transmis- 
sion as  "a  preview  of  long  distance 
television  by  cable." 

Already  AT&T  has  arranged  to 
make  its  Washington-New  York 
coaxial  cable  available  to  CBS, 
NBC  and  the  Allen  B.  DuMont 
Labs,  for  exchange  of  telecasts  be- 
tween the  two  cities.  Each  tele- 
caster  will  use  the  cable  two  nights 
a  week  during  the  experimental 
stages.  AT&T  will  make  the  coax- 
ial available  also  to  others  inter- 
ested in  TV,  including  motion  pic- 
ture producers  and  theater  opera- 
tors, when  they  have  facilities 
available. 

The  Bell  system  has  been  using 
coaxial  cable  to  carry  telephone 
conversations  over  some  intercity 
routes  for  several  years.  Present 
construction  contemplates  a  net- 
work of  coaxial  and  radio  relay 


NO  TELEPHONES  but  strictly 
personal  contact  was  used  by  C.  E. 
Hooper  and  aides  in  obtaining  this 
sample  of  South  Dakota  pheas- 
ants. Group,  which  conducted  its 
research  on  the  farm  of  W.  J. 
Asmussen,  S.  D.  candidate  for 
1945  title  of  Typical  Midwest 
Farmer,  included:  (Rear  row,  1  to 
r)  James  H.  Allen,  promotion 
manager,  WNAX  Yankton;  Rob- 
ert Dooley,  national  sales  man- 
ager, KFAB  Omaha;  Don  E.  In- 
man,  general  manager,  WNAX 
Yankton;  (front  row,  1  to  r),  H. 
T.  Enns  Jr.,  national  sales  man- 
ager, Cowles  Broadcasting  Co.; 
C.  E.  Hooper,  president,  C.  E. 
Hooper  Inc.;  Gene  P.  Loffler,  pro- 
gram director,  WNAX  Yankton. 


facilities  extending  from  coast-to- 
coast  and  from  north  to  south. 

In  1946  the  cable  network  will 
be  extended  south  of  Washington 
to  Charlotte,  N.  C,  and  between 
Atlanta  and  Dallas.  In  1947  the 
project  will  link  Chicago  and  St. 
Louis  and  the  southern  route  will 
be  extended  to  Los  Angeles.  Plans 
call  for  construction  of  upwards 
of  1,500  miles  of  coaxial  cable  a 
year  for  the  next  few  years. 

The  coaxial  cable  is  suitable  for 
transmitting  television  signals  or 
480  simultaneous  telephone  mes- 
sages. 

An  experimental  radio  relay 
system  is  being  built  by  the  Bell 
System  between  New  York  and 
Boston.  When  the  development  is 
finished,  the  Bell  System  plans  to 
use  radio  relay,  coaxial  cable  or 
other  means — whichever  is  most 
advantageous — to  extend  its  tele- 
vision and  telephone  lines  through- 
out the  country. 


Faust  Returns  to  WBBM 
As  Assistant  to  Roberts 

NEWEST  additions  to  WBBM, 
CBS  Chicago  station,  include  Dud- 
ley Faust  as  assistant  to  W.  Don- 
ald Roberts,,  western  sales  man- 
ager of  CBS,  and  Tom  Rooney,  for- 
merly with  KMOX  St.  Louis,  as 
WBBM  promotion  manager,  re- 
placing Jonathan  Snow  who  re- 
signed several  weeks  ago.  Faust, 
discharged  last  week  from  Marine 
Corps,  as  a  first  lieutenant,  went 
to  WBBM  in  1937  as  salesman  and 
in  1941  was  transferred  to  CBS 
network  sales. 

Bill  Edwards,  of  CBS  radio  sales 
department,  New  York,  will  head 
the  Chicago  office  of  radio  sales, 
instead  of  head  of  WBBM  sales 
department  as  erroneously  reported 
in  Broadcasting,  Nov.  12.  Ernie 
Schomo  is  WBBM  sales  manager. 


TO  ASSIST  OWI  employes  who  are  not 
being  transferred  to  the  State  Depart- 
ment International  Informational  or- 
ganization, including  a  substantial 
group  of  press,  motion  picture  and  pub- 
lic relation  specialists,  the  labor  man- 
agement committee  of  the  Interim  In- 
ternational Information  Service  has  es- 
tablished a  placement  advisory  service. 
Interested  employers  may  contact  the 
HIS  personnel  office  at  250  West  5th 
St.,  New  York. 


New  Army  Campaign 

U.  S.  ARMY  has  asked  the  Adver- 
tising Council,  to  aid  in  a  campaign 
to  maintain  prestige  of  men  in  uni- 
form. Newest  Army  assignment  is 
entirely  separate  from  paid  adver- 
tising campaign  to  secure  peace- 
time enlistments  placed  through 
N.  W.  Ayer  &  Son,  Philadelphi; 
Agency,  however,  will  serve  as  vol- 
unteer task  force  for  Council's  cam- 
paign in  order  to  coordinate  two 
programs. 

BROADCASTING    •    Broadcast  Advertising 


WKY  HAS  INTRODUCED 


^00, 


"ANTENNA 
DESIGN" 


1^ 


f/ow'syoi/jp 


WKY 


915  FEET  HIGH  AND  MORE  THAN 
A  MILLION   LISTENERS  WIDE 


'J'IME  was  when  wattage  was  the  time  buyer's 
criterion.  Then  came  the  discevery  that 
frequency  has  infinitely  more  to  do  with  sta- 
tion coverage  than  pure  power. 

Now  that  WKY's  revolutionary  antenna  ex- 
periment has  proved  such  an  amazing  success — 
more  than  doubling  WKY's  effective  power — 
a  new  factor,  antenna  design,  enters  the  time- 
buying  picture. 

The  performance  of  WKY's  new  Franklin 
double  half-wave  antenna  has  attracted  the 
attention  and  interest  of  radio  engineers 
throughout  the  country.  High-gain  antennas 
of  this  or  other  design  are  the  most  important 
thing.,  in  AM  radio  today. 

The  effect  of  WKY's  new  antenna  is  to 
squash  down  wasted  skywaves  arid  concentrate 
them  along  the  ground.  WKY's  signal  today 
is  58.5%  stronger  (at  1  mile)  than  can  be 
produced  by  a  conventional  quarter-wave  radia- 
tor. The  practical  effect,  as  far  as  time-buyers 
are  concerned,  is  that  WKY  is  being  listened 
to  today  by  a  greater  audience  than  ever  before 
in  Oklahoma. 


Oklahoma  City 


OWNED  AND  OPERATED  BY  OKLAHOMA  PUBLISHING  CO. 
The  Daily  Oklahoman  and  Times  ■ —  The  Farmer-Stockman — 
KVOR,  Colorado  Springs — KLZ,  Denver  (Affiliated  Mgmf.) 
REPRESENTED    NATIONALLY    BY    THE    KATZ  AGENCY 


ROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  23 


KANSAS  CITY 


LA  GUARDIA  PRAISES 
RADIO  HIGHLY  JIV  N.Y. 

"RADIO  has  contributed  more  in 
the  last  twenty-five  years  to  good 
government  than  the  daily  news- 
papers in  the  last  fifty  or  sixty 
years,"  Mayor  La  Guardia  of  New 
York  told  400  guests  at  a  luncheon 
Nov.  10  at  the  Roosevelt  Hotel  in 
New  York.  Representatives  of 
press,  music,  theater,  religion  and 
labor  acclaimed  radio's  25th  anni- 
versary [Broadcasting,  Nov.  12]. 

The  mayor  said  there  should  al- 
ways be  a  "healthy  rivalry  of  truth 
between  press  and  radio"  and  he 
was  opposed  to  any  affinity  be- 
tween them.  He  averred  that  news- 
papers often  intentionally  "colored 
news  by  their  headlines". 

"Of  course  I  like  radio.  I  can 
talk  to  a  mike  and  I  can't  talk  to 
some  publishers.  The  mike  has  con- 
tributed a  great  deal  to  the  Amer- 
ican public,"  he  stated.  "It  has  en- 
tirely changed  the  techniques  of 
political  campaigns.  Government 
executives  should  be  quick  to  use 
it,  no  one  in  public  affairs  should 
be  afraid  to  use  it.'" 


Sylvania  Booklet 

SYLVANIA  ELECTRIC  PROD- 
UCTS Inc.,  Emporium,  Pa.,  manu- 
facturer of  electronic  and  radio 
equipment,  has  issued  a  booklet, 
"20  Years  of  Achievement  in  Ra- 
dio", tracing  the  company's  growth 
from  its  small  beginning  at  Empo- 
rium in  1924  to  its  present  large- 
scale  production,  with  plants  in 
eight  American  cities.  Book  is  dedi- 
cated to  Sylvania's  founder,  B.  G. 
Erskine,  who  died  June  23,  1945. 


Sterling  Report 

NET  EARNINGS  of  Sterling 
Drug  Inc.  and  subsidiary  compa- 
nies for  nine-month  period  ending 
September  30  totaled  $7,923,639 
after  consideration  of  all  charges, 
preferred  dividends  and  Federal 
and  foreign  income  taxes.  Highest 
net  earnings  ever  reported  for 
such  a  period,  figure  equals  $2.11 
per  share  on  3,749,456  shares  com- 
mon stock  outstanding.  This  com- 
pares with  adjusted  figure  of  $6,- 
454,759  for  same  period  in  1944. 
Net  earnings  for  quarter  ending 
September  30  totaled  $2,359,937,  or 
63  cents  per  share. 


WFIL  Policy  Change 

WFIL  Philadelphia  is  eliminating 
all  participating  announcements 
from  5:45  a.m.  through  7  a.m.  The 
new  schedule  starts  with  Wake  Up 
and  Sing,  a  quarter-hour  of  pop- 
ular music,  followed  by  Farmers' 
Market,  quarter-hour  of  informa- 
tional segment  for  rural  listeners; 
Songs  of  the  Plains,  15  minutes  of 
western  music;  and  Breakfast 
Music,  25  minutes  of  popular  fav- 
orites. LeRoy  Miller,  morning 
m.c,  follows  five  minutes  of  news, 
and  takes  up  participating  an- 
nouncements from  there.  Jesse 
Rogers,  cowboy  singer,  moves  from 
his  daily  early-morning  show  to 
3:15  p.m.  under  the  new  ruling. 


KGVO  News 

NEWS  and  news  features 
equivalent  to  the  content  of 
a  17-page  daily  newspaper 
were  broadcast  daily  by 
KGVO  Missoula,  Mont.,  ac- 
cording to  research  by  the 
station's  news  bureau  during 
a  month-long  printers'  strike 
which  suspended  publication 
of  the  city's  two  daily  news- 
papers. 


WMBD  V.  D.  Programs 
Aided    Citizens'  Drive 

WMBD  Peoria's  10-program  series 
on  Know  the  Facts  About  V.D. 
Control,  part  of  a  successful  cam- 
paign to  close  "red  light"  districts 
and  control  venereal  disease,  is 
credited  with  a  big  share  in  edu- 
cating the  public  on  the  subject. 

Health  department's  V.D.  Clinic 
said  nine  persons  reported  for  treat- 
ment after  one  broadcast.  Many 
families  said  they  made  the  pro- 
grams "required"  family  listening. 
Business  and  professional  men  said 
the  broadcasts  convinced  them  of 
the  need  for  suppression  of  prosti- 
tution. 

Programs  were  written  and  pro- 
duced by  Ivan  Harnew  of  WMBD 
and  Sam  Belfer,  chairman  of  the 
Peoria  Citizens  Committee  which 
coordinated  activities  to  combat 
V.D.  after  a  nearby  Army  camp 
threatened  to  make  Peoria  out-of- 
bounds  unless  the  diseases  were 
controlled.  Broadcasts  included 
round-table  discussions,  dramati- 
zations, and  speeches  including  one 
by  Dr.  Morris  Fishbein,  editor  of 
the  Journal  of  the  American  Medi- 
cal Association.  Transcriptions  of 
the  series  have  been  presented  to 
the  Federal  Security  Agency,  Chi- 
cago. WMBD  and  FSA  are  making 
copies  of  scripts  available. 


Specialists  Available 

SPECIALISTS  of  WPB  Region  2, 
New  York  State  and  northern  New 
Jersey,  are  now  available  to  private 
industry,  according  to  John  A. 
Warner,  regional  director.  Included 
are  specialists  in  radio  and  radar, 
accounting,  advertising  and  mar- 
keting, electrical  engineering,  dry 
goods  and  department  stores,  labor 
relations,  personnel  and  publicity. 
Region  2  employers  interested 
should  contact  Regional  Director, 
WPB,   Empire  State  Bldg.,  New 


UOPWA  Forum 

RADIO  GUILD,  United  Office  and 
Professional  Workers  of  America, 
New  York,  is  sponsoring  a  series 
of  forums  entitled  '"Radio — Its 
Past,  Present  and  Future,"  to  be 
inaugurated  Nov.  21  and  continued 
on  alternate  Wednesdays  in  the 
auditorium  of  the  UOPWA's  cen- 
ter in  New  York.  Radio  topics  will 
be  discussed  by  prominent  indus- 
try figures. 


Page  24    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


N  NOVEMBER,  1945,  the  Art  of 
Broadcasting  attained  its  Twenty-fifth  Anniversary. 

Broadcasting  has  gone  a  long  way  in  a  mere  25 
years,  but  its  furious  pace  of  accomplishment  has 
seen  every  moment  used  to  further  expand  its  Service 
to  the  People.  On  the  other  hand,  this  has  been  but  a 
brief  period  in  human  experience.  The  evaluation  of 
its  Services  must  be  on  a  perpetual  basis,  as  each  day 
sees  further  expansion  and  improvement. 

Who  is  there  among  us  to  hazard  a  guess . .  to 


prophesy  what  the  next  quarter-century  will  bring . . 
with  the  added  services  of  Television,  Frequency 
Modulation,  and  a  host  of  other  recent  Technical 
Developments  ? 

With  unblushing  pride,  Westinghouse  looks  back 
over  the  years,  and  at  the  Art  it  nurtured,  but  shares 
this  pride  with  great  names  who  have  lent  to  the 
Art  of  Radio  their  talents  and  labors.,  unceasingly., 
from  their  initial  work  in  Broadcasting,  either  at 
KDKA,  or  one  of  the  other  Westinghouse  Stations. 


6jAJUuj£&    ^^27^   /^^^  ^^0^^ 


WESTINGHOUSE  RADIO  STATIONS  Inc  ^jJ%  KDKA  •  KYW  •  WBZ  •  WBZA  •  WOWO  •  KEX 


MARKET 


Luscious  is  the  word  for  Utah  peaches  being 
picked  here  by  Miss  Carol  Ohmart,  Utah  State 
Fair  Queen.  The  yearly  fruit  and  vegetable  crop 
is  worth  approximately  $12,000,000  to  Utah 
farm  families.  That's  just  one  of  the  diversified 
basic  sources  of  wealth  which  build  dependable 
buying  power  in  the  Utah  market. 

Local  Advertisers  Know 
KDYL  Brings  Results 

On-the-ground  experience  has  amply  proved  to 
local  (and  national)  adver- 
tisers that  KDYL's  show- 
manship, combined  with 
top-rating  network  pro- 
grams, bring  results.  This 
is  the  station  most  Utahns 
listen  to  most. 


err* 


Clergy  AttendRadio  Workshop 
Dealing  With  Religious  Shows 

Group  Studies  Problems  of  Raising  Standards 
Of  Present  Church  Broadcasting  Methods 


National  Representative:  John  Blair  &  Co. 

Page  26    •    November  19,  1945 


REPRESENTATIVES  of  the  na- 
tion's clergy,  attending  a  five-day 
Radio  Workshop,  Nov.  11-16  in 
Chicago,  conferred  with  commer- 
cial broadcasters  in  an  attempt  to 
raise  the  general  level  of  religious 
broadcasting.  They  were  shown, 
through  practical  demonstrations, 
the  importance  of  music,  produc- 
tion and  drama  in  the  preparation 
of  radio  sermons. 

Sponsored  by  the  joint  commit- 
tee of  the  Congregational  Chris- 
tian, Methodist  and  Presbyterian 
U.  S.  A.  Churches,  with  Rev. 
Everett  C.  Parker,  director  of  the 
committee  and  Miss  Elinor  Inman, 
broadcast  director,  CBS  religious 
programs,  as  co-chairman,  the 
workshop  covered  all  phases  of  re- 
ligious broadcasting,  with  dele- 
gates preparing  scripts,  making 
voice  recordings  and  listening  to 
criticisms  of  production  standards 
by  Chicago  radio  executives. 
Small  Stations  Criticized 

While  many  network  religious 
programs  were  singled  out  as  ex- 
amples of  merit,  small  stations 
were  criticized  by  several  religious 
broadcasters  as  "failing  to  give  re- 
ligion its  proper  share  of  public 
service." 

Members  decried  the  practice  of 
"using  the  air-waves"  to  solicit 
funds  for  "studio  parsons",  refer- 
ring to  religious  broadcasts  paid 
for  by  non-sectarian  individuals 
who  "in  many  cases"  are  "un- 
licensed". 

Speaking  before  the  group  Mon- 
day, Nov.  12,  Harold  McCarty, 
radio  director  of  the  U.  of  Wiscon- 
sin, said  that  radio's  efforts  at  in- 
ternational understanding,  based 
on  past  performances,  have  been 
"pretty  feeble". 

"Radio  must  give  more  than  di- 
version," he  said.  "It  has  a  moral 
and  civic  obligation  that  can  be  ac- 
complished only  when  non-com- 
mercial organizations  see  in  radio 
an  opportunity  to  further  unselfish 
aims." 

He  described  plans  of  the  U.  of 
Wisconsin  which  include  opera- 
tion of  seven  FM  stations,  two  of 
which  have  already  been  applied 
for.  "It  is  our  hope  to  provide  the 
kind  of  educational  programs 
which  are  so  desperately  needed 
today,"  he  said. 

Freedom  With  FM 

Regarding  FM,  Mr.  McCarty 
said  the  promise  of  FM  is  not 
freedom  from  interference,  but 
freedom  from  "the  restraints  of 
present  band  limiting  the  number 
of  available  frequencies." 

The  schedule  of  events  during 
the  five-day  meeting  included: 

Nov.  11:  Demonstration  of  re- 
ligious programs  and  attendance 


at  Quiz  Kids  and  Human  Adven- 
ture broadcasts. 

Nov.  12:  "How  Not  to  Write  a 
Radio  Sermon,"  by  Miss  Inman; 
"The  Why  of  Religious  Broadcast- 
ing," by  Dr.  Ross  Snyder;  "The 
Social  Significance  of  Radio,"  by 
Mr.  McCarty.  . 

Nov.  13:  "Writing  for  Radio," 
by  Rev.  Parker;  "Music  in  Your 
Program,"  panel  discussion  with 
Miss  Inman,  Dr.  Barrett  Spach. 

Nov.  14:  "Dramatic  Writing," 
by  William  J.  Murphy,  manager, 
script  division,  NBC.  "Producing 
Your  Program,"  by  Homer  Heck, 
production  director,  NBC. 

Nov.  15:  "Programming  on  the 
Local  Station,"  panel  discussion, 
Rev.  Parker;  Judith  Waller,  NBC; 
B.  W.  (Buck)  Gunn,  WGN; 
Jerry  Walker,  radio  director,  In- 
ternational Council  of  Religious 
Education. 

Nov.  16:  "Utilizing  Radio  in 
Religious  Education,"  demon- 
stration of  CBS  School  of  the  Air 


HEAVY  AIR  SUPPORT 
FOR  VICTORY  LOAN 

BROADCAST  stations  provided 
"good  support"  to  the  Victory  Loan 
during  the  first  week,  according 
to  a  Treasury  report  to  Arthur 
Stringer,  NAB  promotion  director. 
Broadcasters  and  their  programs 
and  spots  are  "doing  a  job,"  Mr. 
Stringer  said  in  announcing  the 
amount  of  support  that  had  been 
given,  exclusive  of  network  pro- 
grams. 

Station  originations  in  support 
of  the  loan  for  the  first  week  fol- 
low: Treasury  Salutes,  3,058  orig- 
inations; Music  for  Millions,  2,766; 
Sing  for  Victory,  1,570 ;  Diary  Per- 
sonalities, 1,404;  Crosby  record, 
2,798;  Gibbs  record,  1,154;  Wayne 
record,  1,102;  Sports  Personalities 
Speak,  1,976;  Industrial  Leaders 
Speak,  1,851. 

Regular  spots  during  the  week 
totaled  43,118,  along  with  1,716 
two-minute  and  239  three-minute 
spots. 

Programs  originated  follow 
Five-minute,  436;  10-minute,  281 
15-minute,  936;  25-minute,  10 
30-minute,  416;  40-minute,  42 
45-minute,  10;  50-minute,  21 
hour,  45;  1%  hours,  20;  2%  hours, 
41;  3  hours,  22. 


Raytheon  Equipment 

BY  JANUARY  1,  the  transmit- 
ter division  of  Raytheon  Mfg.  Co., 
Chicago,  expects  to  release  its  first 
AM  equipment  since  completing  its 
war  contracts.  The  transmitter  di- 
vision is  now  in  the  process  of  man- 
ufacturing 250-watt  transmitters,  a 
studio  console  monitor,  a  remote 
amplifier  and  a  volume  limiter. 


ROADCASTING    •    Broadcast  Advertising 


A  radio  station  is  known 
by  the  Companies  it  keeps 


Consolidated  Biscuit  Co. 

sells 

Crackin*  Good  Crackers 
on  the  New 


WJJD 


Do  you  have  Crackin'  Good  crackers  in  your  house?  If  you're 
.  a  Chicagoan,  your  answer  is  probably  a  determined  "yes." 
Consolidated  Biscuit  Company/  makers  of  Crackin*  Good 
Crackers  have  a  big  hold  on  the  Chicago  Market.  And  the  New 
WJJD  has  been  helping  them  tell  their  story  to  Chicago 
for  well  over  a  year.  When  you  remember  that  3,234,059 
radio  homes  are  clustered  within  the  primary  coverage  area 
of  the  New  WJJD,  you  see  another  good  reason  why 
practically  everybody  in  Chicago  knows  about  Crackin' 
good  Crackers.  The  New  WJJD,  winging  along  on 
20,000  watts  of  SELLING  POWER,  talks  to  lots  and 
lots  of  Chicagoans  every  day.  Shall  we  leave  a  message 
for  you? 


20,000  WATTS  OF 


SeMtef 


POWER 


THE  NEW 


CHICAGO 


A    TttantfaU  *?le£d    STATION     REPRESENTED     NATIONALLY     BY     LEWIS     H.  AVERY 


NC 


ROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  27 


D.  C.  Zoning  Hearing 

HEARING  on  petitions  of  RCA 
and  Chesapeake  &  Potomac  Tele- 
phone Co.  to  amend  District  of 
Columbia  zoning  regulations  to  per- 
mit antennas  in  residential  areas 
will  be  held  Nov.  21  by  the  District 
Zoning  Commission.  Limited  right 
to  build  towers  has  been  granted 
television  and  FM. 


TV  in  Polio  Fight 

EMPLOYING  television  to  pro- 
mote 1945  Sister  Kenny  Founda- 
tion fund  appeal  to  fight  infantile 
paralysis,  a  Tele-Cine  production, 
Nor  All  Your  Tears  will  be 
made  available  to  television  sta- 
tions nationally.  Announcement 
was  made  by  Patrick  Michael 
Cunning,  named  drive  chairman  of 
television  division  by  Bing  Crosby, 
national  chairman.  Original  story 
is  based  on  script  by  Marcia  Drake. 
Mr.  Cunning  is  director-producer. 
Drive  opens  Nov.  22. 


Raibourn  Thinks  That  Television  Will 
Prove  Most  Effective  Advertising  Form 

bines  sight,  as  they  "  do,  with  the 
attention  value  of  sound  and  action, 
which  they  do  not. 

"Advertising  experts  estimate 
the  ratio  of  television  to  radio  all 
the  wav  from  three  to  ten  times 
the  selling  value.  In  1929  when 
radio  sound  broadcasting  sets  cost 
over  $150  apiece,  over  4,000,000 
sets  were  sold,  although  at  that 
time  only  $42,000,000  was  spent  on 
broadcasting  operations  and  pro- 
grams combined." 

In  conclusion,  Mr.  Raibourn 
demonstrated  that  "it  costs  the 
sponsor  less  than  0.2  cents  to 
have  a  customer  hear  his  message, 
interspersed  with  more  interest- 
ing material,  for  one  quarter  of  an 
hour."  A  comparable  job  in  news- 
papers would  cost  0.7  cents,  in 
magazines  0.25  to  0.3  cents. 


PAUL  RAIBOURN,  president  of 
Television  Productions  Inc.,  told 
a  meeting  of  the  AAAA  in  Los 
Angeles,  Nov.  14,  that  television 
has  a  field  in  sponsored  advertis- 
ing that  is  as  large  as  the  dreams 
of  its  enthusiastic  promoters. 

"There  is  an  immense  amount  of 
money— $3,000,000,000  per  year- 
spent  on  services  with  which  tele- 
vision will  be  competitive,"  he  said. 
"This  money  is  now  put  up  about 
50%  by  the  public,  50%  by  sponsors. 

"Although  radio  and  sound 
broadcasting  is  a  more  inexpensive 
and  faster  growing  advertising  me- 
dium to  reach  the  general  public 
than  any  other,  television  can  cost 
considerably  more  than  radio 
sound  broadcasting  and  still  not 
exceed  the  costs  to  sponsors  for 
the  same  effect  obtained  by  maga- 
zines and  newspapers,  since  it  com- 


C*W  to'  P'P    "  6°3  »«?  °* 


Yes,  it's  a  far  cry  from  the  tales  of  "wide 
open  spaces"  to  the  real  Texas  story! 

For  example,  more  Texans  are  creating 
wealth  in  WOAI's  daytime  primary  area  than 
the  combined  population  of  these  key  mar- 
kets: Washington,  D.  C;  Buffalo,  N.  Y.; 
Richmond,  Va.;  Springfield,  Mass.,  and  Can- 
ton, Ohio. 

In  this  area — the  Central  and  South  Texas 
market — WOAI  sells  more  merchandise  to 
more  people  than  any  other  station — at  a 
lower  cost  per  sale! 


50,000  WATTS 
CLEAR  CHANNEL 
NBC  AFFILIATE 
MEMBER  TQN 


OAI 

Represented  Nationally  By 
EDWARD  PETRY  &  CO. 

The    Powerful    Advertising    Influence   of   the  Southwest 


BEAUTY  METHODS 

Demonstrated  on  TV  Show 
 By  Chicago  Store  


BEHIND-THE-SCENES  shots  in 
a  beauty  parlor  were  televised  this 
month  in  the  first  video  program 
produced  by  The  Fair  Store,  Chi- 
cago. 

Hector  Suyker,  president  of  The 
Fair,  said  the  store  was  experi- 
menting with  television  to  get  ex- 
perience in  this  type  of  mer- 
chandising and  that  plans  are  be- 
ing made  for  expanded  use  of  TV 
as  the  number  of  receiving  sets  in- 
creases. 

The  show,  presented  on  WBKB 
Chicago  at  3:45  p.m.,  promoted  the 
Rose  Laird  line  of  cosmetics  and 
brought  a  score  of  complimentary 
letters.  Miss  Laird,  79-year-old 
beauty  expert,  gave  a  demonstra- 
tion on  proper  makeup  and  beauty 
care,  using  two  teen-age  girls  as 
models.  Scheduled  to  run  15 
minutes,  the  show  was  allowed  to 
run  12  minutes  overtime. 

While  the  program  was  The 
Fair's  first  major  production,  the 
store  previously  had  sent  slides  of 
window  and  counter  displays  to 
WBKB  for  use  as  station  breaks. 
There  are  approximately  400  video 
receiving  sets  within  range  of 
WBKB. 


TV  Programming 

EXPERIENCE  in  the  techniques 
of  television  program  production  is 
reviewed  and  evaluated  by  Richard 
Hubbell  in  his  illustrated  book, 
Television  Programming  and  Pro- 
duction (Murray  Hill  Books,  New 
York;  $3).  Mr.  Hubbell  says  that 
"by  analyzing  the  fundamental  na- 
ture of  television,  by  evaluating  the 
progress  made,  and  by  suggesting 
practical  ways  in  which  the  techni- 
ques of  television  may  be  improved" 
he  has  attempted  to  furnish  a 
foundation  on  which  broadcasters, 
advertising  men,  writers,  directors, 
actors,  designers,  students,  tech- 
nicians, and  radio,  theatrical  and 
motion-picture  people  may  build 
their  television  plans  and  projects 
"more  rapidly  and  astutely."  Mr. 
Hubbell,  production  manager  and 
television  consultant  of  Crosley 
Corp.,  Broadcasting  Division,  is  the 
author  of  4-000  Years  of  Television. 
He  was  with  WOR  and  WQXR 
New  York  for  several  years  and 
was  with  the  original  television 
group  at  CBS  for  three  years.  He 
has  been  a  television  consultant  for 
private  clients  and  for  magazines 
and  advertising  agencies,  a  motion-i 
picture  director,  a  magazine  editor,! 
and  a  writer  and  radio  director  fori 
an  advertising  agency.  He  was  co-| 
ordinator  of  the  first  Television 
Seminar  sponsored  by  Radio  Execu 
tives  Club  of  New  York. 


Page  28    •     November  19,  1945 


STUDIO  of  Dramatic  Arts,  New  York 
has  added  a  16-week  course  in  televi 
sion  acting,  which  started  Nov.  7  unde 
the  direction  of  Dr.  John  Reich,  pro 
fessor  at  New  York  U.  and  former  di 
rector  at  WCBW  New  York,  CBS  vii 
station. 

BROADCASTING    «    Broadcast  Advertising 


TEXACO 


Even  In  this  size 


include  only  a  part  of 


even  in  uiiaaKC  }|idi,e  ne  tdii  uiuiuut;  umy  a  \ian  u 

our  long  as  yoi/r-arm  list  of  top  flight  advertisers. 


Meet  Some  Folks  Who  Are  Having  A 

^<\ood \ime  0/t\^eKti 


You  know  a  lot  about  the  adver- 
tisers on  this  page. 

But  there's  one  thing  about 
them  that  maybe  you  hadn't  re- 
alized: these  big  names  all  have 
franchises  on  ABC.  This  just 
didn't  happen,  you  know;  there 
are  good  reasons  for  it. 

One  reason  is  that  we  were 
able  to  offer  them  good  time  pe- 
riods— and  at  low  cost...  (Network 
A  costs  43.7%  more  than  ABC 
per  evening  half-hour;  Network 
B  costs  28.7%  more.) 

How  To  Get  More— 
For  Less 

What  does  an  advertiser  get  for 
his  money  on  ABC? 

First  of  all,  he  gets  good  na- 
tional coverage.  On  ABC's  194 
stations,  the  potential  audience 
of  22  million*  radio  families  have 
about  92%  of  all  spendable  in- 


come in  the  United  States.  These 
22  million  families,  most  of  them 
located  in  highly  concentrated 
areas,  include  practically  every 
major  buying  market. 

Thus,  an  advertiser  can  put 
his  program  on  ABC  at  a  good 
time . . .  and  for  less  money. . .  and 
reach  a  rich,  compact  audience. 
This  is  why  we  honestly  believe 
that  an  advertiser  has  greater 
opportunity  to  do  outstandingly 
economical  advertising  on  this 
network  than  on  any  other. 

This  opportunity  is  reflected 
in  such  ABC  shows  as  The  Quiz 
Kids,  Blind  Date,  Breakfast  in 
Hollywood,  Walter  Winchell,  and 
Counterspy.  They  are  prime  ex- 
amples of  how  an  advertiser  on 
ABC  can  get  a  high  rating  at 
reasonable  cost.  And  there  are 
plenty  of  others  that  an  ABC 
representative  can  tell  you  about. 


'This  figure  continues  to  climb  with  steadily  improving  station  facilities. 


reasons  w 


hy  ABC 


American  Broadcasting  Company 

is  attracting  America's  Leading  Advertisers 


1.  ECONOMICAL  RATES— Network  A  costs 
43.7%  more  than  ABC  per  evening  half-hour. 
Network  B  costs  28.7%  more. 

2.  REACHES  22,000,000  FAMILIES . . .  who  have 
92%  of  the  nation's  spendable  income. 


3.  EXPERT  PROGRAM  SERVICE  available  if  and 
when  you  want  it. 

4.  EFFECTIVE  AUDIENCE  PROMOTION  which 
builds  bigger,  more  loyal  audiences. 

5.  GOOD  WILL  through  public  service  programs 


that  give  an  unbiased,  complete  picture  of  vital 
issues. 

6.  ENTHUSIASTIC  COOPERATION  of  the  194 
member  stations  for  the  benefit  of  advertisers. 

7.  PRACTICAL  TELEVISION -program  building 
on  an  economical  basis. 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  29 


Why  Western  Electric 
equipment  leads  the  way! 

1.  Western  Electric  products  are  de- 
signed by  Bell  Telephone  Laboratories 
—  world's  largest  organization  devoted 
exclusively  to  research  and  develop- 
ment in  all  phases  of  electrical  com- 
munication. 

2.  Since  1869,  Western  Electric  has 
been  the  leading  maker  of  communi- 
cations apparatus.  During  the  war  this 
company  was  the  nation's  largest  pro- 
ducer of  electronic  and  communications 
equipment. 

3.  The  outstanding  quality  of  Western 
Electric  equipment  has  been  proved 
daily  on  land,  at  sea,  in  the  air,  under 
every  extreme  of  climate.  No  other  com- 
pany supplied  so  much  equipment  of 
so  many  different  kinds  for  military 
communications. 


Inflight  tests  at  Wright  Aeronautical,  a  Western  Electric 
sound  analyzer  is  used  to  measure  sound  characteristics 
of  the  plane  and  locate  major  sound  disturbances. 


WestemEtectric 

Today's  world  is  a  world  of  sound.  How  different  it  would  be 
without  the  telephone,  radio,  public  address  systems,  aids  for 
the  hard  of  hearing,  talking  pictures! 

For  many  years,  Bell  Telephone  Laboratories  and  Western  Elec- 
tric—working closely  as  research  and  manufacturing  teammates 
—have  led  the  way  in  building  this  world  of  sound. 
In  the  course  of  their  sound-transmission  work,  these  teammates 


Western  Electric  has  specialized! 


AM  •  BROADCASTING  •  FM 


TELEVISION 


AVIATION  RADIO 


MARINE  RADIO 


equipment  leads  the  way! 

have  also  developed  scientifically  accurate  instruments  for  measur- 
ing and  analyzing  sound  and  vibration.  These  instruments  have 
many  important  uses  today — will  have  still  more  tomorrow. 

Through  their  lifetime  of  pioneering  in  this  field,  Bell  Labs  and 
Western  Electric  have  gained  a  unique  knowledge  of  sound  and 
how  to  handle  it.  Count  on  them  for  the  finest  equipment  for 
measuring  sound  or  spreading  it  around! 


Buy  all  the  Victory  Bonds  you  can 
,  and  keep  all  you  buy! 


MOBILE  RADIO 


HEARING  AIDS 


SOUND  MOTION  PI 


On  The  Service  Front 

Hainline  Acclaims 


fegg|g  Pacific  Area  Radio 


i 


Even  the  most  casual  onlooker... seeing  thousands  of  gallons 
of  water  pouring  from  a  dam... realizes  that  here  is  an  outgo 
with  an  income  —  an  income  measured  in  terms  of  power 
produced. 


The  same  thing  is  true  of  Sellevision.  That,  you  know,  is  what 
we  call  the  foresight  and  long-range  thinking  which  prompted 
the  comprehensive,  state-wide  audience  promotion  campaign 
we've  been  conducting  in  Minnesota  for  the  past  four  years. 


Sellevision  is  costing  us  a  lot  of  money.  But  here,  too,  is  an 
outgo  with  an  income!  At  KSTP,  we  don't  measure  power  in 
watts.. .though  we  have  50,000  of  them... we  measure  power 

in  audience  acceptance.  That's  the  kind  of  power  Sellevision  is 

producing  for  us. 


Yes,  Sellevision  is  an  outgo  with  an  income,  all  right . . .  and 
our  income  is  growing  greater  every  day!  Remember  this  when 
you're  choosing  a  radio  station  to  sell  Minnesota's  major  market. 


VS??50,000  WATTS  —  CLEAR  CHANNEL 
"^NORTHWEST'S  LEADING  RADIO  STATION 
txCLUSIVE  NBC_AFFILIATE  FOR  THE  TWIN  CITIES 
Nationally  by  Edward  Petry  X  Co 


Page  32    •    November  19,  1945 


JOE  HAINLINE,  NBC  foreign 
correspondent,  returned  from  the 
Pacific  acclaiming  the  technical 
radio  facilities  throughout  the  area. 

He  said  the  U.  S.  S.  Iowa  car- 
ried a  T.  D.  H.  Cullins  3000  w 
transmitter  so  powerful  that  often 
commentators  could  broadcast  di- 
rect to  San  Francisco  from  100 
miles  off  Tokyo  instead  of  relaying 
first  to  Guam. 

•  Mr.  Hainline,  who  had  been  dis- 
charged from  the  Army  in  Janu- 
ary 1945,  when  a  gun  went  off 
in  his  face,  affecting  his  ear  drums, 
met  his  original  Army  outfit  as 
they  embarked  at  the  dock  in 
Tokyo.  He  had  beat  them  by  three 
weeks.  Now  that  he  has  returned 
to  the  States  he  expects  to  work  at 
WTAM  Cleveland  for  six  weeks 
and  then  join  the  newstaff  of  WRC 
Washington. 

*  *  * 
KTTJL  Old  Home  Week 
IT  WAS  LIKE  old  home  week  at 
KTUL  Tulsa  when  the  station  re- 
ceived transcriptions  made  by  three 
ex-announcers  now  in  service. 
Glenn  Condon,  KTUL  news  chief, 
cabled  Sgt.  Jack  Morris  of  the 
AAF  at  Natal,  S/Sgt.  Eddie  Neib- 
ling  on  Iwo  Jima,  and  Marine 
Cpl.  Eddie  Lyons  on  Okinawa, 
asking  each  for  a  recording.  They 
were  played  on  Oklahoma  Salutes 
program. 

Each  man  reminisced  about  Tul- 
sa, and  described  his  surroundings 
in  the  far-off  posts.  There  were 
also  featured  voices  of  other  Tul- 
sans  in  the  area.  After  flying  100 
miles  to  Recife,  Brazil,  for  record- 
ing equipment,  Sgt.  Morris  got 
unexpected  leave  and  arrived  in 
Tulsa  with  the  recording.  He's  now 
on  terminal  leave,  working  at 
KTUL. 

Bluejackets  Permanent 

STARTING  about  Dec.  1,  the 
Great  Lakes  Bluejacket  Choir  be 
comes  a  permanent  organization, 
made  up  of  40  Ship's  Company 
men.  Choir  is  heard  on  CBS, 
through  WBBM  facilities  Sun- 
day, 10:05-10:30  a.m.  (CST).  Al- 
though the  first  CBS  Bluejacket 
Choir  broadcast  was  in  early  1942, 
personnel  has  changed  continually 
each  week,  with  men  going  to  other 
Navy  duty  and  being  replaced  by 
new  recruits. 

*      *  * 

Radar  Set  Revealed 
WAR  DEPT.  is  now  telling  the 
story  of  the  SCR-584,  a  highly  im- 
proved radar  set  tried  for  the  first 
time  at  Anzio,  with  outstandingly 
good  results.  The  radar  set  not 
only  searched  out  its  target,  but 
also  tracked  it  down,  and  with  the 
aid  of  proximity  fuze  projectiles, 
brought  the  Nazi  planes  to  destruc- 
tion. The  SCR-584  is  installed  in 
a  truck  trailer  which  contains  all 
the   components    but   the  power. 


CHECKING  SCRIPT  for  a  show 
to  go  on  WVTC  Biak,  of  the  AFRS 
Far  Eastern  Network,  are  (1  to  r) : 
Pfc.  Bertha  Perkins;  T/5  Ray 
Burke,  former  announcer  with 
WDOD  Chattanooga  and  WNOX 
Knoxville;  and  Sgt.  Hallie  Phillips, 
from  WPTF  Raleigh.  All  are  sta- 
tioned at  the  AFRS  outlet  in 
Netherlands  West  Indies. 

Using  a  narrow  band,  approxi- 
mately 20  degrees,  the  set  can  scan 
the  sky  completely  in  about  one 
minute.  The  set  was  used  for 
ground  work,  too,  often  detecting 
enemy  patrols  in  the  dark.  It  was 
used  in  many  operations  following 
its  success  at  Anzio. 

*  *  * 

AFRS  Appointment 

LT.  JOHN  V.  ZUCKERMAN  has 
been  appointed  acting  chief  of 
shortwave  operations  for  AFRS, 
Los  Angeles.  Grace  Clark,  former- 
ly of  CBS  Hollywood,  has  been 
named  his  assistant.  Lt.  Zucker- 
man  succeeds  Maj.  Carter  J.  Her- 
mann, who  has  been  inactivated. 
*      *  * 

Penfield  to  USFET 
LT.  ADDISON  P.  PENFIELD, 
former  announcer  with  WSB  At- 
lanta, has  been  assigned  to  the  ra- 
dio section,  Public  Relations  Divi- 
sion, U.  S.  Forces,  European  The- 
ater headquarters  working  under 
Maj.  Ted  Steele,  officer  in  charge. 

*  *  * 
AFN  Shipboard  Net 

INAUGURATION  of  the  ship- 
board "Stem  to  Stern"  network 
started  by  AFN  on  troop  ships 
sailing  from  Le  Havre  to  this  coun- 
try has  been  a  huge  success,  ac- 
cording to  reactions  of  5,500  GI's 
aboard  the  Argentina,  first 

ship  to  try  out  program.  Pro- 
grams were  conducted  on  board 
ship  similar  to  those  of  the  AFN 
overseas,  furnishing  troops  with 
radio  news  and  entertainment. 

Network,  which  operates  from 
noon  to  8  p.m.  daily,  combining 
transcriptions,  news,  live  talent 
shows,  and  roving  interviews,  was 
under  direction  of  Cpl.  Sig  Smith, 
AFN  sports  announcer,  who  con- 
ducted program  on  its  maiden  voy- 
age on  the  Argentina. 

Highlight  of  the  trip  was  a  quiz 
{Continued  on  page  72) 


BROADCASTING    •    Broadcast  Advertising 


.  .  .  about  tomorrow ! 


This  is  not  just  a  picture  of  a  boy  back  from  the  fighting  front.  This  is  an  American  youth  in  the  process  of 
reconversion. 

And  he's  not  alone! 

Now  that  "atomized"  Hiroshima  and  Nagasaki  have  become  legend,  ail  America  has  turned  its  efforts  toward 
reconversion  to  peace  time  pursuits. 

People  are  hungry  for  the  products  they  were  deprived  of  during  the  war  years.  And,  industry  is  speeding 
forward  with  new  methods,  improved  products  and  ever-better  ways  of  meeting  this  demand. 

New  products,  better  products — require  new  and  better  methods  of  marketing,  selling  and  distribution. 

WSPD  felt  this  quickening  pulse  and  geared  its  facilities  for  your  future  needs. 

WSPD,  whose  ability  to  "imagineer"  lucrative  sales  campaigns  as  proved  throughout  its  24  years  of  operation, 
offers  you  a  "bonus  value"  of  over  2,000,000  listeners  in  the  rich  industrial  market  of  Northwestern  Ohio  and 
Southern  Michigan. 


JUST  ASK  KATZ 


Fulton  Lewis  jr.  enjoys  "top  billing"  on  a  dally  circuit 
of  184  stations.  He  combines  good  reporting 
with  good  showmanship  to  build  an  audience 
that  believes  in  him  and  the  scores  of 
local  advertisers  he  represents.  If  you're  looking 
for  a  spot  in  one  of  the  few  cities  in  which 
Pulton  Lewis  jr.  is  still  available — 
wire,  phone  or  write  at  once  to — 

Cooperative  Program  Department 
MUTUAL  BROADCASTING  SYSTEM 

1440  Broadway,  New  York  18,  N.  Y. 


Mr.  Wall 


WALL  IS  BACK  AT  NBC 
IN  FINANCE  POSITION 

CHARLES  A.  WALL,  Col.,  AUS, 
has  returned  to  NBC  as  adminis- 
trative assistant  to  John  H.  Mac- 
Donald,  vice-president  in  charge 
of  finance,  after 
an  outstanding 
Army  career.  Mr. 
Wall  was  busi- 
ness manager  of 
NBC's  program 
department  when 
he  was  ordered 
to  active  duty  as 
a  captain  in  May 
1941.  His  new  du- 
ties will  include 
handling  special 
financial,  personnel  and  service  as- 
signments as  well  as  assisting  in 
supervision  of  the  network's  busi- 
ness operations. 

In  military  service  Col.  Wall 
first  served  on  Governor's  Island, 
developing  plans  for  the  internal 
security  of  the  New  York  area. 
After  an  assignment  in  the  person- 
nel division  of  the  general  staff 
in  Washington,  he  was  named  as- 
sistant chief  of  staff,  G-3,  of  the 
Amphibious  Force,  Atlantic  Fleet, 
at  Norfolk,  serving  there  for  15 
months. 

Going  overseas  on  special  assign- 
ment in  January  1944,  Col.  Wall 
landed  on  Omaha  Beach,- Norman- 
dy, on  D-Day,  with  initial  assault 
elements  of  the  provisional  engi- 
neer special  brigade  group.  Regu- 
larly assigned  to  12th  Army  Group 
headquarters,  Col,  'Wall  was  G?3 
liaison  officer  between  that  organ- 
ization and  other  Allied  armies 
through  the  France,  Belgium,  Lux- 
embourg and  German  campaigns. 
Early  this  year  he  was  made  chief 
of  the  G-3  operations  section  of 
12th  Army  Group  headquarters  in 
Germany. 

Col.  Wall  holds  the  Legion  of 
Merit,  Bronze  Star,  American  De- 
fense Medal,  American  Theater 
Medal  and  the  European  Theater 
Medal  with  five  battle  stars  and 
invasion  arrowhead.  He  also  has 
decorations  from  the  British, 
French,  Luxembourg  and  Belgian 
governments. 

Dyke  Brigadier  General 

KENNETH  R.  DYKE  was  pro- 
moted to  brigadier  general,  as  of 
Oct  26,  the  War  Dept.  announced 
last  week.  Before  entering  service, 
he  was  NBC  advertising  and  pro- 
motion director.  He  is  now  chief  of 
the  Civil  Information  &  Education 
Section  with  U.  S.  Forces  in  Japan. 
[Broadcasting,  Nov.  5]. 


Button  to  NBC 

MAJ.  ROBERT  E.  BUTTON,  for- 
mer assistant  commercial  program 
manager  of  the  Blue  network  when 
it  was  a  part  of  NBC  in  1940,  has 
rejoined  NBC  as  assistant  to 
Thomas  McCray,  eastern  program 
manager.  In  1939  he  joined  the 
NBC  guest  relations  department 
and  has  been  on  military  leave 
since  1941. 


Pearl  Bites  Back 

TWO  years  ago  Bob  Davis, 
NBC  trade  news  editor,  ate 
an  oyster,  bit  into  something 
hard,  found  it  was  a  pearl 
and  was  gratified  with  his 
good  fortune.  Last  week,  Bob 
wound  up  a  long  series  of 
dental  treatments  minus  the 
tooth  that  bit  the  pearl, 
whose  value,  he  says,  was 
much  less  than  the  amount  of 
the  dentist's  bill. 


Mr.  Rumple 


RUMPLE  QUITS  NAB 
FOR  NBC  RESEARCH 

BARRY  T.  RUMPLE  rejoined 
NBC  last  Wednesday  after  a  four- 
month  term  as  NAB  research  di- 
rector   (Closed  Circuit  Nov.  12). 

He  became  man- 
ager of  the  NBC 
research  depart- 
ment under  Hugh 
M.  Beville  Jr., 
who  returned  to 
NBC  some  weeks 
ago  as  director 
of  research.  Mr. 
Rumple  takes  the 
post  he  held  be- 
fore joining 
NAB  last  sum- 
mer. At  NBC  he  will  be  directly 
responsible  for  all  research  depart- 
ment operations.  . 

On  leaving  NAB  Mr.  Rumple 
expressed  his  regret  that  he  could 
not  remain  with  the  association. 
He  was  unable  to  find  a  place  to 
live  within  commuting  distance  of 
Washington. 

He  first  joined  NBC  in  1930  as 
a  statistical  clerk,  being  sent  to 
Chicago  in  1934  to  organize  and 
supervise  a  branch  of  the  net- 
work's statistical  department.  In 
September  1936  he  returned  to 
New  York  to  become  assistant 
chief  statistician  and  later  chief 
statistician  under  Mr.  Beville. 
When  the  latter  joined  the  Army 
in  1942  he  was  named  research 
manager.  He  is  a  graduate  of  Rut- 
gers U.  where  he  majored  in  eco- 
nomics and  statistics. 


Rocky  Mountain  Council 
Reports  on  Year's  Work 

ROCKY  MOUNTAIN  Radio  Coun- 
cil, Denver,  broadcast  419  pro- 
grams for  19  educational  and  civic 
organizations  in  the  year  ended 
July  31,  1945,  according  to  a  sum- 
mary booklet  submitted  by  Council 
Director  Robert  B.  Hudson  to  of- 
ficers and  members. 

Eighteen  stations  carried  Coun- 
cil broadcasts,  which  altogether 
totaled  2,139 — or  553  hours  10  min- 
utes of  broadcast  time.  Council 
membership  includes  colleges,  uni- 
versities, women's  groups,  library 
organizations,  medical  society,  and 
farm  groups.  Besides  planning  and 
producing  programs  in  cooperation 
with  member  agencies,  the  Council 
aided  other  organizations  in  pre- 
paring material  for  broadcast. 


Page  34    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertisin g 


FM  BROADCAST  TRANSMITTERS 

Telephone  your 
G-E  broadcast  sales  \^ 
engineer  at  once  for  the  \ 
most  significant  news  in\ 
broadcasting  since  the  intro- 
duction of  crystal  control. 


W.  C.  JAEGER  H.  L.  PERDIUE 

Boston,  Mass.  New  York  City,  N.  Y. 

140  Federal  St.  570  Lexington  Ave. 

J.  D.  COMER  F.  R.  WALKER 

Atlanta,  Ga.  Cleveland,  Ohio 

187  Spring  St.,  N.  W.  4966  Woodland  Ave. 


G.  P.  FOSTER 
Kansas  City,  Mo. 
106  W.  14th  Street 

F.  D.  MORTON 
Denver,  Colorado 
650-17th  Street 


F.  P.  BARNES 
San  Francisco,  Calif. 
235  Montgomery  St. 

C.  G.  PIERCE 
Los  Angeles,  Calif. 
212  N.  Vignes  St. 


J.  E.  HOGG 
Seattle,  Wash. 
710  Second  Avenue 

M.  L.  PRESCOTT 
Washington,  D.  C. 
806-1 5th  St.,  N.  W. 

S.  W.  POZGAY 
Chicago,  III. 
840  So.  Canal  St. 

J.  H.  DOUGLAS 
Dallas,  Texas 
1801  N.  Lamar  St. 


Other  offices  are  located  in  all  principal  cities 


GENERAL  fflft  ELECTRIC 


Engineer  Finds  Magnetophon  Superior 


TO  THE  BROADCASTER,  one  of 
the  most  intriguing  inventions  to 
come  out  of  the  war  was  the  Ger- 
man Magnetophon.  To  be  accurate, 
this  device  came  before  the  war, 
although  its  applications  in  Ger- 
many were  divided  between  the 
Reichsrundfunk  (RRG)  and  the 
military  services,  both  ground  and 
air. 

The  earliest  commercial  reference 
to  the  Magnetophon  I  have  found 
is  an  announcement  by  AEG  (the 
German  General  Electric  Co.) 
dated  October  1938,  but  I  have  been 
informed  that  Dr.  von  Braunmuhl, 
the  chief  of  the  RRG  central  tech- 
nical bureau,  and  AEG,  were  work- 
ing on  this  device  four  to  five  years 
earlier. 

BBC's  Similar  Unit 

At  this  same  time,  the  BBC  and 
Marconi  Ltd.  were  perfecting  a 
similar  machine,  using  a  magnetic 
tape  for  recording.  The  BBC  ma- 
chine, now  in  use  at  Broadcasting 
House,  utilizes  a  steel  tape  wound 
on  drums  about  24"  in  diameter, 
and  fed  through  three  heads,  in  the 
same  manner  as  the  Magnetophon. 
The  BBC  device,  however,  is  large, 
tape  breakage  necessitates  a  weld- 
ed repair,  and  a  complex  Thyatron 
motor  control  system  is  used  to 
maintain  constant  tape  speed.  The 
whole  device  is  almost  the  size  of 
an  upright  piano:  the  Magnetophon 
is  not  much  larger  than  a  modern 
console-type  radio. 

Principal  of  operation  of  the 
Magnetophon  is  the  same  as  the 
wire  recorder.  The  difference,  and 
of  particular  interest,  is  that  the 
Magnetophon  gives  high  fidelity, 
noiseless,  life-like  reproduction  of 
speech  and  music.  Tape  breakage 
is  rare,  and  splices  are  inaudible. 
The  tapes  can  be  reused  thousands 
of  times,  easily  stored  and  classi- 
fied, occupy  little  space;  they  can 
be  easily  edited  and  spliced  for 
program  building,  and  two  ma- 
chines can  give  continuous  pro- 
gramming. (Average  tape  time  is 
about  22  minutes,  although  as 
much  as  28  minutes  can  be  crowded 
on,  but  is  not  advisable  due  to 
"drag"  on  the  motors.) 

The  Magnetophon  tape  is  an  Ace- 
tylcellulose  tape,  40  microns  thick, 
6.5  mm  wide,  impregnated  with 
pulverized  iron  oxide.  This  applies 
to  the  latest,  or  Type  L,  tape.  The 
earlier  Type  C  tape  was  thicker, 
and  the  oxide  was  applied  to  one 
side  of  the  tape  to  a  thickness  of 
15  microns.  The  frequency  response 
of  the  C  tape  was  above  9  kc,  and 
limited  in  most  models  (such  as  the 
portable),  to  6  kc.  The  L  tape  ex- 
tends above  10  kc,  with  the  latest 
model  machines  giving  a  response 
from  30/50-  to  10,000  cycles,  5% 
distortion  (max.),  with  a  quality 
notwithstanding  the  good  frequen- 
cy response,  that  makes  the  listener 
think  he  is  standing  beside  the 
speaker  or  is  present  in  the  concert 
hall. 

It  is  known  that  the  majority  of 


German  Recorder  Combines  Economy, 
High  Fidelity,  Compactness 

By  DON  V.  R.  DRENNER 

Chief  engineer  for  AFN  and  Radio  Luxembourg 

Copyright  1945,  by  Broadcasting  Publications,  Inc. 


BROADCASTING'S  first  story  on  the  Magnetophon  appeared  Sept.  3, 
datelined  Berlin.  Since  then,  a  few  of  the  machines  have  been  brought  to 
this  country  where  they  are  being  examined  by  the  Signal  Corps  and 
the  Dept.  of  Commerce.  The  accompanying  exclusive  story  is  by  DON 
DRENNER  who  worked  with  the  Magnetophon  in  Europe.  Mr.  Drenner 
has  an  interesting  background.  He  started  at  KGGF  Coffeyville,  Kans. 
Beginning  in  1941  when  he  enlisted  in  the  RAF  as  radar  engineer,  his 
accomplishments  have  included:  running  a  studio  for  BBC,  chief  engineer 
for  AFN,  chief  engineer  on  construction  work  with  ABSIE  with  OWI, 
chief  engineer  for  Radio  Luxembourg,  chief  technical  officer  to  SHAEF 
Mission  to  Netherlands.  He  has  erected  the  transmitters  at  Cherbourg, 
Frankfort,  and  supervised  construction  of  transmitters  throughout  Eu- 
rope. Discharged  from  the  service,  he  is  back  at  KGGF,  announcing, 
engineering,  "writing  a  couple  of  novels,  publishing  some  poetry,  and 
trying  to  finish  a  symphony  started  overseas." 


RRG  programs  were  recorded  on 
Magnetophon  tape  and  then  played 
on  the  RRG  senders,  during  the 
entire  war;  an  obvious  security 
measure,  but  one  which,  even  to  the 
best  ear,  went  undetected. 

Functions  of  Magnets  1 
The  tape  is  fed  over  three 
"heads",  or  magnets.  The  first 
head  performs  the  pre-magnetizing. 
In  the  earlier  models,  and  in  the 
current  portables,  this  pre-magne- 
tizing was  done  at  D.C.  potentials. 
(One  exception  to  this  is  the  small 
air-borne  model  for  use  in  bombers, 
which  utilizes  a  high-frequency  os- 
cillator, as  in  the  latest  large  mod- 
els.) According  to  current  theory, 
this  premagnetizing  arranges  the 
molecules  of  iron  in  a  certain  pat- 
tern. 

MAGNETOPHON  in  operation  (r), 
with  the  tape  about  two-thirds 
played.  It  is  winding  on  the  left 
hand  plate.  Below  (1),  machine  in 
foreground  was  used  for  sign-on 
and  station  breaks  at  Radio  Frank- 
furt. Picture  at  lower  right  shows 
the  two  Magnetophons  installed  at 
Frankfort.  The  U.  S.  Army  ser- 
geant was  formerly  with  George 
Davis,  Washington  engineer. 


The  second  head  is  for  recording. 
In  both  the  D.C.  and  the  later  high- 
frequency  models,  this  head  is  of 
circular  laminations  of  high-per- 
mability  high-frequency  steel,  with 
dual  winding  cross-connected  to 
cancel  stray  currents.  In  the  D.C. 
model  the  magnetizing  source  is  a 
medium  voltage  (about  80  v.)  sup- 


plied from  a  small  power  supply, 
and  the  recording  current  about 
1.2  MA  supplied  by  the  recording 
amplifier.  In  the  A.C.,  or  high-fre- 
quency, model,  the  pre-magnetizing 
source  is  fed  at  40  kc,  at  about  120 
MA,  and  the  recording  current  re- 
mains 1.2  MA,  superimposed  on  an 
alternating  current  provided  by  an 
oscillator  at  80  kc.  Hysterisis  losses 
are  less,  and  the  response  is  much 
improved  with  the  high-frequency 
method. 

Play-Back  Head 

The  third  head  is  the  play-back 
head,  and  is  similar  in  construc- 
tion to  the  recording  head  in  that 
it  is  also  of  circular  laminated  steel 
possessing  the  same  high-frequency 
characteristics,  and  two  windings. 
The  electrical  characteristics  dif- 
fer, however,  and  the  output  volt- 
age from  this  head  is  much  greater 
than  the  recording  head. 

In  earlier  models  the  three  heads 
were  arranged  in  a  circle,  and  the 
selection  of  which  head  was  brought 
to  bear  upon  the  tape  was  con- 
trolled by  the  selection  of  the  ap- 
p  ropriate  action,  "recording" 
"playback,"  etc.  In  later  models  the 
three  heads  are  "in  line"  and  the 
tape  runs  over  their  faces  at  all 
times.  This  increases  the  wear  on 
all  heads,  two  of  which  are  obvi- 
(Continued  on  Page  84) 


Page  36    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


mood  H»sxiee  Stations 


a 


SPENDABLE  INCOMES  ARE  HIGH  .  .  .  With  larger  crops  bringing  higher 
prices  and  industries  employing  thousands,  the  listeners  have  greater  "buy- 
ing power".  There  have  been  no  reconversion  problems  facing  the  food 
producing  and  processing  industries  in  this  area. 


DOMINANT  STATION  IN  THE  MARKET  .  .  .  Both  KGLO  in  Mason  City  and 
WTAD  in  Quincy  have  top  dial  preference  among  listeners  in  their  areas 
according  to  recent  independent  surveys. 


3 

THE  RIGHT  MARKET  FOR  THE  PRODUCT  ...  The  listeners  served  by  KGLO, 
Mason  City  and  WTAD,  Quincy,  Illinois  are  about  half  urban  and  half  rural 
families.  Home  ownership  is  at  an  all-time  "high". 

STATION  COOPERATION  is  available  to  every  advertiser.  This  includes 
personal  calls  and  letters  to  dealers,  newspaper  publicity  and  care  in  hand- 
ling the  account  to  make  sure  that  every  advertiser  gets  his  "money's  worth". 

lee  Stations 


iAc  ti^tt  itateuti  fan  Sate*  fiction 
kglo  market  data 


POPULATION  - 
RETAIL  SALES 


MASON  CITY,  IOWA 
1300  K.  C.   5.000  Watts 


COVERAGE  —  57  counties  in  the  "Heartland"  area  of  Iowa  and  Min- 
nesota are  served  by  KGLO.  Urban  communities  include  Mason  City 
and  Charles  City,  Iowa ;  Austin  and  Albert  Lea,  Minnesota. 

1,321,853,  1940  U.  S.  Census.  293,080  Radio  Homes. 

$634,828,000  in  1944  (Sales  Management  estimate). 

FARMING  —  More  hogs  were  raised  in  this  station's  Primary  Area  than 
in  any  other  whole  state  during  1944.  These  millions  of  hogs  have 
sent  farmers'  cash  incomes  up  to  an  all-time  record.  Farmers  are  work- 
ing and  spending  towards  even  greater  production  during  1946. 

INDUSTRY  —  Six  big  modern  meat  packing  plants,  corn  processing, 
soybean  and  sugar  beet  factories  keep  industrial  payrolls  high. 

F.  C.  EIGHMEY,  General  Manager 
NATIONAL  REPRESENTATIVES  —  Weed  &  Company 
New  York.  Chicago.  Detroit,  San  Francisco,  Boston,  Hollywood 


fW  market  data 


OUINCY,  ILLINOIS 

930  K.  C.    1,000  Watts 


COVERAGE  —  40  Mississippi  Valley  counties  in  the  primary  and  sec- 
ondary areas,  including  Quincy,  Illinois ;  Hannibal,  Missouri  and  Keo- 
kuk, Iowa. 

POPULATION  —  772,431,  1940  U.  S.  Census.  186,060  Radio  Homes. 
RETAIL  SALES  —  $262,780,000  in  1944  (Sales  Management  estimate). 
FARMING  —  This  is  the  core  of  the  productive  Illinois-Iowa-Missouri 
agricultural  region  where  corn,  wheat,  oats,  barley,  rye  and  soybeans 
are  grown  in  quantity.  The  WTAD  market  is  also  one  of  the  leading 
hog-producing  areas  in  the  U.  S. 

INDUSTRY  —  Highly  productive  and  stable  industries  include  metal 
working  plants,  chemical  plants,  paper  mills,  stock  feed  and  feeding 
equipment  manufacturers. 

WALTER  J.  ROTHSCHILD,  General  Manager 
NATIONAL  REPRESENTATIVES  —  The  Kofi  Agency 
New  York,  Chicago,  Detroit,  Kansas  City,  Atlanta,  Dallas,  San  Francisco 


WICKOFF  REELECTED 
BY  ELECTRICAL  ASSN. 

I.  WALTER  WICKOFF  of  Pilot 
Radio  Corp.  was  reelected  presi- 
dent of  Electrical  Manufacturers 
Assn.,  trade  organization  of  man- 
ufacturers of  radio  sets,  parts  and 
electronic  equipment  in  the  New- 
York  metropolitan  area,  at  its  an- 
nual meeting  last  week.  Arthur 
Freed,  Freed  Radio  Corp.  and  A.  P. 
Hirsch,  Micamold  Radio  Corp., 
were  elected  vice-presidents;  I.  A. 
Mitchell,  United  Transformer 
Corp.,  secretary  and  S.  J.  Novick, 
Electronics  Corp.  of  America,  treas- 
urer. 

In  addition,  the  association's 
board  of  directors  included:  Paul 
Hetenyi,  Solar  Mfg.  Corp.;  Nathan 
Kurman,  Kurman  Electric  Co.; 
D.  H.  Engelson,  Federal  Mfg.  & 
Engineering  Co.;  Charles  Burnell, 
Clarostat  Mfg.  Co.;  J.  M.  Marks, 
Fada  Radio  &  Electric  Co.  Inc.; 
David  Wald,  United  Scientific 
Labs.;  Max  Weintraub,  Garod  Ra- 
dio Corp.;  Lloyd  Hammarlund, 
Hammarlund  Mfg.  Co.;  Meyer  N. 
Leibowitz,  Adams  Labs. 

Moses  Shapiro,  attorney  and 
labor  relations  consultant,  was  ap- 
pointed general  counsel  of  EMA 
to  handle  all  labor  relations  prob- 
lems affecting  the  association  and 
its  members. 


CEREMONY  symbolizing  official  separation  of  KOMO  and  KJR,  Seattle 
stations,  is  directed  by  (1  to  r)  0.  W.  Fisher,  president  of  Fisher's  Blend 
Station  Inc.,  operator  of  KOMO;  Miss  Marion  Bush,  his  secretary;  Miss 
Jean  Wylie,  secretary  of  Birt  F.  Fisher  (r),  new  owner  and  manager 
of  KJR.  Birt  F.  Fisher  has  been  secretary-manager  of  KOMO  for  19 
years  and  secretary-manager  of  KJR  for  12.  Fishers  are  not  related. 


COLTON,  FOSS  OPEN 
ENGINEERING  FIRM 

NEW  engineering  firm,  Colton  & 
Foss,  has  been  organized  by  Maj. 
Gen.  Roger  B.  Colton  and  William 
L.  Foss  with  offices  on  fourth  floor 
of  Carry  Bldg.,  15th  &  K  North- 
west, Washington. 

Gen.  Colton's  retirement  is  in 
process  after  35  years  service  in 
the  Signal  Corps.  For  the  last  two 
years  he  had  been  chief  of  research 


and  development.  Previously  he  had 
been  acting  chief  signal  officer. 
Last  January  he  was  transferred 
to  Air  Forces  as  electronics  officer. 

Mr.  Foss  was  a  consulting  engi- 
neer up  to  1941  when  he  became 
chief  of  the  international  division, 
Army  and  Navy  Electronic  Pro- 
duction Agency.  He  was  trans- 
ferred to  Air  Forces  in  1943,  be- 
coming chief  of  program  control, 
Division  of  Air  Communications 
Office.  He  joined  RFC  Electronics 
Division  Sept.  18. 


SEPARATION  OF  KJR 
AND  KOMO  EFFECTED 

SEPARATION  of  KOMO  and 
KJR,  Seattle  stations,  became  of- 
ficial Nov.  1. 

Birt  F.  Fisher,  for  19  years  sec- 
retary-manager of  KOMO  and  for 
12  years  secretary-manager  of 
KJR,  is  now  sole  owner  and.  man- 
ager of  KJR.  Both  stations  for- 
merly were  owned  by  Fisher's 
Blend  Station  Inc.,  headed  by  O. 
W.  Fisher  [Broadcasting,  Dec.  11, 
1944;  Oct.  15,  1945].  Mr.  Birt 
Fisher  exchanged  his  one-third  in- 
terest in  both  stations  for  control 
of  KJR,  no  money  being  involved 
in  the  transaction. 

Associated  with  him  in  opera- 
tion of  KJR  will  be  Arthur  E. 
Gerbel  Jr.,  commercial  manager, 
who  has  had  10  years'  executive 
experience  with  him  in  Seattle  ra- 
dio; Homer  Pope,  program  di- 
rector, who  has  been  engaged  in 
radio  production  and  operation  in 
Seattle  for  18  years;  Bill  Moshier, 
agricultural  director,  widely  known 
as  a  radio  farm  editor. 

The  two  stations  will  continue 
to  share  studios  until  materials 
and  equipment  are  available  for 
KOMO  to  establish  separate  head- 
quarters. 


AND  THE  HAPPY  GANG 


STAND  BY  AMERICA! 

Here  it  is,  Canada's  Top  Show 

As  appealing  as  tomorrow's  breakfast — now  holding  a 
top  day-time  national  rating  of  14.2  over  such  big 
American  shows  as  'Big  Sister',  'Ma  Perkins',  'Road  of 
Life',  'Breakfast  Club' — etc.  Yes!  above  them  all  (see 
Oct.  15th  "BROADCASTING"  page  30),  and  it's  now 
available  on  Transcription  for  American  sponsors  who 
want  action. 

Now  in  its  6th  year  coast-to-coast — Monday  through 
Friday — for  Colgate-Palmolive-Peet  Co.  Get  the  facts 
on  this  famous  group  of  Happy-Go-Lucky  entertainers 
from  Garry  Carter  of  Frontenac,  Canada's  most  pro- 
gressive Radio  Advertising  Agency. 


FRONT  E  N  A  C 


BROAD  C  A  S  T  I  N  C         AC  E  N  C  Y 


EXECUTIVE 


OFFICES 


3  9  4 


BAY 


ST 


TORONTO 


CANADA 


latent  PLUS  S^U4mt^M^Ufl 


•  FREDDY  MARTIN 
DUKE  ELLINGTON 
HAL  MclNTYRE 
RAY  NOBLE 
JACK  TEAGARDEN 
JOE  REICHMAN 
BOYD  RAEBURN 
SHORTY  SHEROCK 
BILLY  MILLS 

•  DAVE  ROSE 
PAUL  BARON 
ALBERT  SACK 
CLAUDE  SWEETEN 


•  DENNIS  DAY 
CASS  DALEY 
JACK  SMITH 
CURT  MASSEY 
NORA  MARTIN 
JIMMIE  NEWILL 

•  SPIKE  JONES 
DINNING  SISTERS 
KING'S  MEN 

DON  COSSACK  CHORUS 

•  AND  MANY  MORE 


MORE 
STATIONS  USE  THE 

STANDARD  LIBRARY 

★ 

^FOR  OR 

THAT  COUNTS 


BLAW 


\ 


POX  puts  through 
the  Call! 


There  are  a  hundred-and-one 
pieces  of  apparatus  necessary 
to  electronic  operation  but, 
finally  the  voice  or  picture  goes 
out  into  space  via  the  antenna. 

Whether  it's  FM,  Television  or 
VHF  you  can  be  sure  of  getting 
the  most  out  of  your  power  and 
equipment  by  "Putting  the  Call 
Through"  on  Blaw-Knox  Ver- 
tical Radiators. 

BLAW-KNOX  DIVISION 

of  Blaw-Knox  Company 

2038  Farmers   Bank  Bldg.,   Pittsburgh,  Pa. 


BLAW-KNOX  vertical  RADIATORS 


Page  42    •    November  19,  1945 


New  York  Broadcasters 
Oppose  Clearance  Group 

DECISION  not  to  replace  the  OWI 
regional  setup  in  New  York  but 
rather  for  each  station  to  handle 
individually  requests  for  time 
from  Government  agencies  and 
other  public  groups  was  reached 
Monday  at  a  meeting  of  New  York 
station  executives,  called  by  Arthur 
Hull  Hayes,  general  manager  of 
WABC  and  former  OWI  regional 
consultant.  Feeling  was  that  since 
the  war's  end  there  is  less  pressure 
for  time  and  it  seemed  desirable 
for  stations  to  make  their  own  de- 
cisions on  requests  rather  than  to 
continue  the  wartime  allocation 
setup. 

Morris  Novik,  director  of  WNYC, 
municipal  station,  was  named  in- 
terim head  of  the  group,  with  the 
responsibility  of  calling  another 
meeting  in  two  months  for  further 
discussions.  Wartime  New  York 
City  Radio  Committee,  which  Mr. 
Novik  headed,  no  longer  functions. 
Attending  last  week's  meeting,  in 
addition  to  Messrs.  Hayes  and 
Novik,  were:  Mrs.  Eleanor  Sanger, 
WQXR;  Henry  Greenfield,  WEVD; 
Ted  Cott,  WNEW;  Robert  E.  But- 
ton, NBC;  Paul  Killiam,  WOR; 
Leon  Goldstein,  WMCA. 


DAVIS  TO  DO  SERIES 
FOR  AMERICAN  NET 


ECA  Employment 

ELECTRONIC  Corp.  of  America, 
New  York,  is  now  operating  at 
100%  normal  employment  level,  ac- 
cording to  Samuel  J.  Novick,  com- 
pany president,  in  a  report  to 
ECA's  labor-management  commit- 
tee. By  being  prepared  for  produc- 
tion of  items  made  from  noncriti- 
cal  materials,  the  company  was  able 
to  go  immediately  into  new  produc- 
tion with  a  minimum  of  layoffs. 
Even  the  small  number  of  em- 
ployes laid  off  have  been  recalled, 
and  the  plant  is  on  full  scale  pro- 
duction and  employment. 


Canadian  Meeting 

MEETING  was  held  recently  at 
Toronto  of  the  programming,  tech- 
nical and  commercial  staff  of  sta- 
tions operated  by  Northern  Broad- 
casting &  Publishing  Co.,  CKGB 
Timmins,  CFCH  North  Bay,  CJKL 
Kirkland  Lake,  CKWS  Kingston, 
CHEX  Peterborough.  The  meeting 
dealt  mainly  with  power  increases, 
programming  ideas,  news,  religious 
and  educational  broadcasts,  spon- 
sored  shows,  and  public  service. 
Roy    H.    Thomson    president  of 
■    Northern  Broadcasting  &  Publish- 
I   ing,   S.    F.    Chapman,  sec.-treas. 
'    Managers  —  Harvey  Freeman, 
CKGB;    Clair   Chambers,  CJKL; 
j    Roy  Hoff,  CKWS;  Cliff  Pickrem, 
!    CFCH;  Hal  Cooke,  CHEX.  Pro- 
i    gram  directors — Bob  Hart,  CKGB; 
j    Jas.     Kirkpatrick,     CJKL;  Phil 
I   Clayton,     CFCH;     Karl  Monk, 
!    CHEX;    Charles    Millar,  CKWS. 

Commercial  managers — Claude  Ir- 
|  vine,  CKGB ;  Harry  Edgar,  CKWS ; 
Keith  Packer,  CFCH;  Chet  Suther- 
land, CJKL;  El  Jones,  CHEX. 
Jack  Davidson,  supervisor  of  sta- 
tions, was  chairman. 


MR.  DAVIS 

ELMER  DAVIS,  former  director 
of  the  Office  of  War  Information, 
will  return  to  his  prewar  profes- 
sion of  radio  commentator  Dec.  2, 
when  he  starts  a  thrice-weekly 
series  of  news  analyses  on  Ameri- 
can. He  will  broadcast  Sunday, 
3-3:15  p.m.,  and  Tuesday  and 
Thursdays,  8:15-8:30  p.m.  Pro- 
grams will  be  presented  as  sustain- 
ing broadcasts  at  first,  but  Mr. 
Davis  is  being  offered  to  advertisers 
at  a  fee  of  $1,500  for  one  broadcast 
a  week,  $2,500  for  two  and  $3,000 
for  all  three.  The  combination  rates 
apply  only  if  the  same  advertiser 
sponsors  all  three  broadcasts. 


MUTUAL  ADDS  MORE 
NEWSMEN  TO  STAFF 

MILTON  BURGH,  recently  dis- 
charged after  three  years  of  Army 
duty,  has  joined  the  New  York 
news  staff  of  Mutual,  working  in 
an  executive  capacity  under  A.  A. 
Schechter,  director  of  news  and 
special  events,  whom  he  served  as 
news  editor  at  NBC  before  the 
war.  Jack  Fern,  lately  a  captain 
in  the  AAF,  and  formerly  with 
the  NBC  news  and  special  events 
staff  and  with  KOA  Denver  and 
WTAM  Cleveland,  has  been  ap- 
pointed director  of  news  and  spe- 
cial events  for  Mutual  in  San 
Francisco. 

Albert  L.  Warner  heads  the  Mu- 
tual news  and  special  events  staff 
in  Washington.  Additional  space 
has  been  made  available  for  the 
network's  newsroom  in  that  city. 
William  Hillman,  news  commenta- 
tor; Jack  Paige  and  Karl  Bates, 
Presidential  announcer,  complete 
the  Washington  roster. 

Of  the  overseas  staff,  Jack  Ma- 
hon  and  Bob  Brumby,  both  lately 
back  from  Tokyo,  are  awaiting  re- 
assignments  in  New  York.  Arthur 
Mann,  in  charge  of  Mutual's  Lon- 
don office  for  eight  years,  will  soon 
return  to  the  States  for  discus- 
sions of  future  European  opera- 
tions. 


ROADCASTING    •    Broadcast  Advertising 


,6  3/U/o/jr 

Earmarked  for 
Automobiles! 


DETROIT  FIRMS  BUILD 


96%  OF  ALL 


PASSENGER  CARS  MADE! 


The  hundreds  of  thousands  of  well  paying  jobs  which 
the  production  of  15  million  new  cars  creates  is  but 
one  of  the  factors  that  make  Detroit  America's  number 
one  market  for  the  sales  manager.  Virtual  insurance  of 
good  jobs  for  a  long  time  to  come,  backed  by  more  than 
THREE  AND  ONE-HALF  BILLION  DOLLARS  in  bank 
savings  and  War  Bonds!  That  makes  a  market  indeed! 

Still  more,  the  building  industry  is  just  getting 
started  on  the  greatest  construction  program  in  the 
city's  history.  In  addition  to  tremendous  industrial 
construction,  authorities  have  estimated  that  Detroit 
will  need  30,000  new  homes  each  year  for  ten  years! 
Think  what  that  will  mean  for  furniture,  appliances, 
heating  equipment,  radios,  rugs,  carpeting  —  for  all 
sorts  of  goods  for  the  h6me! 

In  this  great  market  WWJ  has  been  the  preferred 
radio  station  for  more  than  twenty-five  years! 


UIUIJ 


America's  Pioneer  Broadcasting  Station — First  in  Detroit 
Owned  and  Operated  by  The  Detroit  News 

950  KILOCYCLES  — 5000  WATTS 

THE  GEORGE  P.  HOLLINGBERY  COMPANY 

National  Representatives 


t   the  Federal  Reserve 
According  to  the  *  gav  „gs 

deposits  m  tember  30,  19*°- 

«65,000,000  on  Sep  em  t 

And  a  report  trom  tW  tment 
the  U.  S  Treasury        q£  War 

stated  that  the  ^c    i  in 

Bonds  through  Aug  Detroit) 
h,  (which  is  larg  makes 

a  tidy  sum  of  **?    '    ot  more  tnan 

d   an  average  Wayne 

money-**         {amily  in  Vfay 

$6,500  for  every 

County'- 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  43 


Communication  Rights 

POLICIES  adopted  at  the  32nd 
National  Foreign  Trade  Conven- 
tion, sponsored  by  the  National 
Foreign  Trade  Council,  New  York, 
at  Waldorf  Astoria  Hotel  on  Nov. 
12,  13  and  14,  included  the  recom- 
mendation that  "American  com- 
munication companies  have  the 
right,  equally  with  the  communica- 
tion companies  or  administrations 
of  any  other  country,  to  establish 
communication  facilities  with  any 
country.  And  that  rates  and  rout- 
ings in  the  international  field 
which  discriminate  against  Ameri- 
can users  of  international  commu- 
ications  be  eliminated." 


JOINT  BROADCAST  in  observance  of  National  Radio  Week  was  pre- 
sented by  managers  of  the  five  Denver  stations,  who  accepted  Radio 
Manufacturers  Assn.  awards  and  spoke  on  aims  of  broadcasters. 
Colorado  Governor  John  C.  Vivian  (1)  made  presentations  to  (1  to  r) 
Lloyd  Yoder,  KOA;  Duncan  Pyle,  KVOD;  Al  Meyer,  KMYR;  Eugene 
P.  O'Fallon,  KFEL;  Hugh  Terry,  KLZ.  

OFLC  CALLS  MEETING 
ON  SURPLUS  ABROAD 

TO  DETERMINE  the  extent  to 
which  American  companies  are  in- 
terested in  acquiring  fixed  commu- 
nications installations  in  Italy,  de- 
clared surplus,  for  use  abroad,  the 
Office  of  the  Foreign  Liquidation 
Commissioner  will  hold  a  meeting 
Nov.  26,  in  Room  5127  B,  New 
War  Dept.  building,  21st  and  Vir- 
ginia Avenue,  N.  W.,  Washington, 
D.  C. 

The  installations  are  largely 
telephone,  telegraph  and  airway 
and  will  be  sold  only  to  companies 
operating  abroad,  as  the  law  pro- 
hibits importfflon  of  surpluses 
into  ^this  country.  OFLC  said 
there  flaky  be  "some"  Signal  Corps 
transmitters  among  the  surplus 
equipment  but  emphasized  that  un- 
less buj^s  are  actually  interested 
in  setting  up  a  radio  station  in 
Italy  there  would  be  no  point  in 
attending  the  meeting. 

Firms  desirous  of  attending 
should  advise  the  office  of  George 
P.  Adair,  chief  engineer  of  the 
FCC,  Washington  25,  D.  C,  (tele- 
phone Executive  3620,  branch  145) 
as  soon  as  possible. 


Art  by  Radio 

NEW  RADIO  and  television  in- 
stallations are  included  among 
plans  for  proposed  $10,000,000  dia- 
mond jubilee  building  program  for 
New  York  Metropolitan  Museum  of 
Art.  By  means  of  a  broadcasting 
and  television  studio  which  museum 
officials  hope  to  have  installed  in 
upper  floor  of  new  auditorium, 
Metropolitan's  art  exhibits  may  be 
broadcast  into  every  home  in  the 
future. 


Porter  Meets  Press 

WHEN  Paul  A.  Porter,  FCC 
chairman,  faced  a  battery  of 
five  newsmen  Nov.  9  on  the 
Mutual  Meet  the  Press  pro- 
gram, it  was  his  first  "press 
conference"  since  he  assumed 
office  nearly  a  year  ago.  When 
Mr.  Porter  was  sworn  in,  he 
said  he  would  have  press  con- 
ferences only  when  occasions 
warranted.  He  has  never 
called  one. 


WOL  PRESENTS  LIVE' 
NEWS  QUOTATIONS 

DIRECT  statements  rather  than 
news  quotations  were  presented  by 
WOL  Washington  on  the  General 
Electric  Voice  of  Washington 
newscast,  11  p.m.  last  Tuesday. 
Al  Warner,  chief  of  the  WOL 
news  bureau,  said  station  plans  to 
do  more  "direct  reporting".  Re- 
actions of  three  Senators  and  three 
Representatives  to  Prime  Minister 
Clement  Attlee's  speech  before  a 
joint  session  of  Congress  (carried 
by  all  networks)  were  recorded 
from  the  House  radio  gallery  im- 
mediately after  adjournment  and 
aired  on  the  Voice  of  Washington. 

Heard  were  Sens.  Wiley  (R- 
Wis.),  Hill  (D-Ala.)  and  Austin 
(R-Vt.),  members  of  Senate  For- 
eign Relations  Committee,  and 
Reps,  Gordon  (D-Ill.),  Wadsworth 
(R-N.Y.)  and  Edith  Nourse 
Rogers  (R-Mass.)  of  the  House 
Foreign  Affairs  Committee. 

Following  the  Congressional  re- 
action quotes,  WOL  presented  direct 
wire-recorded  statements  by  J.  B. 
Derrick,  president  of  the  Maryland- 
Virginia  Milk  Producers  Assn.,  and 
John  F.  Gismond,  Office  of  Price 
Administration  milk  price  director, 
on  Washington's  milk  shortage 
during  District  Assignment,  public 
service  newscast  conducted  by  Lou 
Brott.  r 


WMAL  Spot  Coverage 
Of  Pearl  Harbor  Probe 

SPECIAL  COVERAGE  of  the 
Pearl  Harbor  Congressional  In- 
vestigation has  been  arranged  by 
WMAL  Washington,  American  af- 
filiate. Station  has  set  up  broad- 
cast facilities  in  an  office  near  the 
caucus  room  in  the  Senate  Office 
Bldg.,  from  which  American  news 
reporters  and  commentators  may 
broadcast  hour-by-hour  develop- 
ments of  the  investigation,  started 
last  Friday. 

Newsmen  stationed  there  handle 
pickups  on  regularly  scheduled 
news  programs  and  also  interrupt 
with  bulletins  when  the  situation 
warrants.  Service  is  used  by 
both  WMAL  and  the  network.  John 
Edwards  is  handling  the  bulk  of 
investigation  news,  with  David 
Wills,  Martin  Agronsky  and  Earl 
Godwin  also  participating. 


Air  Freedom  Forum 

FINAL  lineup  of  participants  in 
American  Forum  .of  the  Air  debate 
Dec.  4  on  "How  Can  We  Keep  Radio 
Free?"  are  FCC  Commissioner 
Clifford  Durr;  Elmer  A.  Benson, 
executive  chairman,  National  Citi- 
zens PAC;  Sidney  M.  Kaye,  BMI 
general  counsel;  and  A.  D.  (Jess) 
Willard  Jr.,  NAB  executive  vice- 
president.  Program,  to  be  broadcast 
before  expected  audience  of  12,000 
at  St.  Paul  Auditorium,  will  cli- 
max celebration  of  25th  anniver- 
sary of  radio.  Session  is  being  con- 
ducted jointly  by  NAB  and  St. 
Paul  Institute. 


TAYLOR  -  HOWE  -  SNOWDEN 

RADIO  SALES 

NEW  YORK              CHICAGO              DALLAS  AMARILLO 
L    J 


Page  44    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


/too/ 


OF  THE  PUDDING 


Rossini,  the  gourmet  is  not  as  well  known  as 
Rossini,  the  composer  of  "The  Barber  of 
Seville,"  although  biographers  tell  us  that  it 
was  this  musician's  daily  habit  to  create  new 
dishes  as  well  as  new  operas.  His  affection 
for  the  knife  and  fork  closely  rivalled  his  skill 
with  the  baton.  On  one  occasion  he  exclaimed, 
"A  disappointing  fowl  is  the  turkey!  It  is  too 
big  for  one  person  to  dine  on,  yet  not  big 
enough  for  two." 

If  you,  like  Rossini,  seek  "just  the  right  size," 
WCBM  and  Baltimore  are  sure  to  interest 
you.  This  station  has  consistently  proved  its 
ability  to  cover  the  Baltimore  market  com- 


pletely, without  waste.  This  is  due  to  a  local 
habit  as  strong  and  as  regular  as  Rossini's, 
for  time  buyers  have  learned  from  profit- 
yielding  experience  that  WCBM  is  "Balti- 
more's Listening  Habit." 

UlCBdl 

MUTUAL  BROADCASTING  SYSTEM 


5  ■ 

John  Elmer 

Free  &  Peters,  Int. 

George  H.  Roeder 

President 

Bxclusiv  National  Representatives 

General  /Manager 

Stations  Eligible  for  CAB 

INDIVIDUAL  stations  are  now 
eligible  for  membership  in  the  Co- 
operative Analysis  of  Broadcasting, 
which  already  includes  advertisers, 
agencies,  national  and  regional  net- 
works, station  representatives,  pro- 
gram producers,  talent  bureaus, 
membership  associations,  educa- 
tional institutions  and  foreign  con- 
cerns, A.  W.  Lehman,  CAB  presi- 
dent, announced  last  week.  Board 
voted  to  admit  stations,  Mr.  Leh- 
man said,  following  the  introduc- 
tion of  the  CAB  city  reports,  which 
cover  bi-monthly  some  275  to  300 
stations  in  the  81  cities  in  which 
the  CAB  conducts  regular  surveys 
of  listening. 


Muir  Drug  Chain  Plans  Radio  Spots 
As  Basis  for  1946  Merchandising  Drive 


MUIR  Cut  Rate  Drugs,  operating 
a  retail  drug  chain  in  Michigan, 
Ohio,  Indiana  and  Wisconsin,  has 
worked  out  for  1946  a  complete 
"merchandising  package"  based  on 
radio  co-op  advertising. 

Officials  said  results  already  in- 
dicate sales  increases  up  to  86% 
in  Muir  stores  alone,  discounting 
increased  distribution  and  sales  of 
co-op  items  among  the  approxi- 
mately 3,238  drug  stores  in  the 
area  covered  by  Muir  radio  adver- 
tising. 

Spots  are  used  exclusively,  se- 
lected in  relation  to  programs  of 


THE  APPOINTMENT  OF  MR.  R.  L.  STUFFLEBAM 
AS  GENERAL  MANAGER 

Mr.  Stufflebam  comes  to  WDZ  with  a  wealth  of  experience 
in  radio,  newspaper,  and  the  field  of  public  relations.  For 
the  past  several  years  he  has  been  covering  the  six-state 
regional  sales  territory  for  station  KFAB,  Lincoln,  Nebraska. 
He  was  previously  associated  with  stations  KWTO  and 
KGBX  in  Springfield,  Missouri;  the  Advertising  Department 
of  the  Des  Moines,  Iowa,  Register  and  Tribune;  and  for  a 
time  covered  seventeen  states  for  the  Public  Relations  De- 
partment of  the  American  Red  Cross,  Midwestern  Area, 
St.  Louis,  Missouri. 

HERE'S  WHAT  "STUFF"  SAYS: 

"I  consider  it  a  real  privilege  to  be  associated  with  station 
WDZ.  WDZ  serves  38  counties  in  its  primary  area  of  east- 
ern Illinois  and  western  Indiana.  Population  in  the  Primary 
area  is  1,265,038.  The  gross  farm  income  alone  is  $416,- 
153,000.00.  Our  WDZ  staff  is  alert,  aggressive  and  ever 
anxious  to  serve  its  community  and  its  clients.  We  welcome 
inquiries  from  you  who  are  in- 
terested in  this  regional  market. 

^2        •  "EAR 


YEAR 

FOR  RADIO 
FOR  WDZ 


1050 

KILOCYCLES 


HOWARD  H.  WILSON  CO. 

National  Representatives 


1000 
WATTS 


Page  46 


TUSCOLA,  ILLINOIS 

"74e  &cai*uU,  Station" 


November  19,  1945 


preferred  audience,  and  are  aired 
daytime  and  evening,  Monday 
through  Saturday.  Live  announce- 
ments primarily  are  used,  with  oc- 
casional short  transcriptions. 

Store  identification  with  the 
spots  is  given  in  the  introductory 
musical  theme  "The  Campbells  Are 
Coming"  which  provides  continuity 
with  Muir's  newspaper  advertising 
logotype  and  displays:  "At  the 
Sign  of  the  Thrifty  Scot". 

Boyce  K.  Muir,  president  of  the 
firm,  said  the  merchandising  pack- 
age plan  was  worked  out  in  the 
belief  that  "really  progressive  and 
cooperative  merchandising,  selling 
and  advertising"  are  necessary  to 
replace  the  sales  impetus  of  the 
war  boom  days.  The  plan,  it  was 
pointed  out,  is  based  on  the  already 
established  radio  response  com- 
bined with  tie-ins  of  supporting 
newspaper,  window  and  counter 
displays,  and  direct  sales  promo- 
tion. 

Wallace-Lindeman  Inc.,  Grand 
Rapids,  is  advertising  agency  for 
Muir.  Stations  using  Muir  spots 
include: 

WHBY  WELL  WHIO  WING 
WGBF  WEOA  WKBZ  WIBM 
WKZO  WKMO  WASK  WJIM 
WOMT  WLBC  WOOD  WHLS 
WKBV  WSAM  WHBL  WIZE 
WPAG  WFIN  WOSH. 


Mr.  Love 


LOVE  IS  APPOINTED 
TO  POST  WITH  WWJ 

E.  J.  (Dick)  LOVE,  retired  from 
the  AAF  as  a  major,  has  been  ap- 
pointed technical  director  of  the 
combined  interests  of  WWJ  De- 
troit, a  new  post. 
General  Manager 
Harry  Bannister, 
announcing  the 
a  p  point  ment, 
said  the  research, 
construction  and 
engineering  prob- 
lems involved  in 
operation  of 
WWJ  and 
WENA  (FM), 
and  the  contem- 
plated television  outlet  require  one 
over-all  head  of  the  three  techni- 
cal staffs. 

Mr.  Love,  a  native  of  Pitts- 
burgh, was  educated  at  Carnegie 
Tech,  and  opened  his  own  radio 
sales  and  service  business  at  Etna, 
Pa.  In  1937  he  joined  Tydings  Co. 
as  a  field  man,  selling  radio  trans- 
mission equipment.  Joining  the 
AAF  as  a  first  lieutenant  in  1942, 
he  was  assigned  to  the  Office  of  the 
Director  of  Communications, 
Washington,  working  primarily  on 
electronics  projects.  One  of  his 
major  assignments  was  as  repre- 
sentative of  the  Air  Forces  in  com- 
bined conferences  with  representa- 
tives of  other  branches  of  the 
American  and  Allied  armies  and 
navies. 


CHAS.  BASKERVILLE 
NEW  HEAD  OF  WFLA 

CHARLES  G.  BASKERVILLE, 
39,  just  retired  as  lieutenant  com- 
mander after  three  and  a  half 
years  in  the  Navy,  has  been  ap- 
pointed manager 
of  WFLA  Tam- 
pa, Fla.,  succeed- 
ing Walter  Tison, 
who  resigned  to 
purchase  an  in- 
terest in  WBRC 
Birmingham 
[Broadcast- 
ing, Oct.  22]. 

Entering  radio 
in  1930  with 
WDAE,  Tampa, 
Mr.  Baskerville  later  transferred 
to  WFLA,  then  owned  by  Florida 
West  Coast  Broadcasting  Co.  In 
1936  he  joined  the  Tribune  Co., 
present  owners  of  WFLA,  as  as- 
sistant to  Truman  Green,  officer  in 
charge  of  the  company's  radio  op- 
erations. 

During  the  war  Mr.  Baskerville 
served  in  the  New  York  Office  of 
Censorship  and  saw  service  in 
the  Pacific  on  the  staff  of  Adm, 
Nimitz  in  Guam  and  Japan.  The 
Tribune  Co.  was  one  of  the  first  64 
applicants  granted  FM  construc- 
tion permits  late  last  month 
[Broadcasting,  Oct.  29]. 


Mr.  Baskerville 


CANADIAN  STATIONS 
CAP  AC  PAYMENT  SET 

CANADIAN  RADIO  stations  will 
be  asked  to  pay  in  1946  $140,728  to 
the  Composers,  Authors  and  Pub- 
lishers Assn.  of  Canada  Ltd., 
plus  2%  on  total  commercial 
broadcasting  revenue  according  to 
tariffs  filed  with  the  Dept.  of  Sec- 
retary of  States  for  Canada  at 
Ottawa.  BMI  Canada  Ltd.,  has 
filed  for  a  quarter  of  these  fees,  or 
at  the  wartime  rate  of  one  cent  per 
licensed  set  if  CAP  AC  receives 
eight  cents  per  licensed  set  by  the 
Canadian  Copyright  Appeal  Board. 
Sum  set  by  CAPAC  is  based  on  the 
wartime  rate  of  eight  cents  for 
each  of  the  1,759,100  licensed  radio 
receivers  in  Canada. 

In  addition  to  the  $140,728 
CAPAC  has  usually  filed  for,  it  has 
also  filed  for  a  tariff  of  2%  from 
"the  sale  of  broadcasting  facili- 
ties" by  persons,  firms  or  corpora- 
tions operating  one  or  more  radio 
stations.  Formerly  CAPAC  had  en- 
deavored to  get  an  increase  in  rate 
to  14  cents  per  licensed  receiver, 
but  this  has  not  been  granted  in 
the  past,  and  now  a  new  attempt  is 
being  made  through  a  tariff  based 
on  commercial  time  sold. 

Hearings  will  be  held  by  the  Ca- 
nadian Copyright  Appeal  Board  at 
Ottawa  sometime  next  month  or 
early  January,  after  appeals  have 
been  registered  with  the  Board. 


WPIL  Philadelphia  has  purchased  more 
than  200  acres  near  one  of  the  local 
country  clubs  for  the  site  of  the  sta_- 
tion's  new  transmitter  if  its  5000  w  ap- 
plication is  accepted. 


BROADCASTING    •    Broadcast  Adverthin g 


260.000  COPIES 


Actual 

Page-Size 

3"x6l/8" 


of  this  sixteen -page 
program  directory  have 
been  delivered  to  homes 
in  St.  Louis  and  St,  Louis 
County 

to  attract  more  and 
more  listeners  to  KSD 
so  that  more  and  more 
people  will  hear  the 
sales  messages  of  KSD 
advertisers. 


This  is  one  of  many  KSD  pro- 
motion activities  designed  to 
increase  the  "yield"  of  adver- 
tising dollars  invested  in  KSD 


KSD  is  the  NBC  basic  station 
for  St.  Louis;  it  is  225  miles  to 
the  nearest  other  NBC  basic 
outlet.  KSD  is  the  only  broad- 
casting station  in  St.  Louis  with 
the  full  service  of  the  Associated  Press  —  the  AP 
news  wires  plus  the  PA  radio  wire.  KSD  is  recognized 
throughout  ]ts  listening  area  for  its  high  standard  of 
programming  and  advertising  acceptance.  To  sell 
the  great  St.  Louis  Market,  use  "The  Combination 
that  Clicks"— KSD-NBC-AP. 

BROADCASTING    •    Broadcast  Advertising 


KSD 

ST.    LOUIS  •  SSO  KC 

Owned  and  Operated  by  the 

ST.  LOUIS  POST-DISPATCH 

National  Advertising  Representatives 

FREE    &    PETERS,  INC. 

November  19,  1945    •    P*ge  47 


The  GIANT  STRIDE 
in  PITTSBURGH 


Since  November,  1944,  local  commercial 
quarter-hour  programs  on  KQV  have  in- 
creased 1 63% — almost  three  times  as  many. 
That's  evidence  of  local  recognition  of 
Pittsburgh  coverage — what  you  want  to  buy! 

1410  KC— 1000  Watts 


ALLEGHENY   BROADCASTING  CORP. 

National  Representatives:  WEED  &  CO. 


850 on  tym 


5000  WATTS 

DAY  AND  NIGHT 


NATIONALLY  RfcPRfc&fcN  I  fcD  BY  ADAM  J.  YOUNG,  JR.,  INC 

Page  48    •    November  19,  1945 


PACIFIC  HERO,  Vice-Admiral  Marc  A.  Mitscher,  commander  of  famous 
Task  Force  58,  made  first  Chicago  air  appearance  on  NBC's  World 
Front.  Going  over  script  with  him  are  (1  to  r)  :  E.  W.  Cline,  vice-presi- 
dent and  general  sales  manager,  Bunte  Brothers,  program  sponsor; 
Ralph  N.  Cushing,  account  executive,  Presba,  Fellers  and  Presba  agency, 
and  Miss  Oleva  Groulx,  advertising  manager,  Bunte  Bros.  Program, 
usually  aired  from  WLW,  originated  in  NBC  central  division  studios. 


MUSIC— AN  AUDIENCE  BUILDER 

Competent  Musical  Director  Should  Supervise 
 Programs  on  Smaller  Stations  


By  BOB  ATHEARN 
Music  Director 
WHEB  Portsmouth,  N.  H. 

MUSIC,  an  art  whose  substance  is 
the  gamut  of  human  emotions, 
could  be  the  backbone  of  small  sta- 
tion programming  rather  than  a 
convenient  time-filler.  Its  value  as 
an  audience  builder  and  holder  is 
unlimited.  Yet  too  often  it  is  merely 
used  for  an  occasional  theme  or 
background,  or  to  fill  the  time  be- 
tween commercials. 

As  a  result  music,  even  on  the 
networks,  shows  too  frequently  the 
results  of  haphazard  arrangement 
and  poor  planning.  The  choice  of 
music  played,  especially  by  small 
stations,  is  often  dictated  by  the 
personal  preference  of  some  execu- 
tive whose  bookkeeping  ability  far 
exceeds  his  knowledge  of  music. 
Danger  of  Prejudice 

Personal  preference  is  also  the 
chief  factor  in  those  periods  when 
the  management  permits  an  an- 
nouncer, ignorant  in  matters  musi- 
cal, to  select  his  discs  at  random 
from  the  station's  collection.  This 
attitude  evidences  a  short-sighted 
business  policy. 

Intelligent  music  programming 
which  appeals  directly  to  the  taste 
of  the  widest  possible  segment  of 
the  listening  public,  will  in  the 
long  run  pay  the  biggest  dividends. 
Such  programming  calls  for  the 
services  of  a  competent  and  im- 
partial music  director. 

The  only  basis  upon  which  a 
sound  programming  policy  can  be 
devised  is  a  comprehensive  poll  of 
listener  taste,  arriving  at  a  pat- 
tern of  preferred  musical  types 
upon  which  programming  could  be 


based.  Such  a  poll  should  be  taken 
for  each  individual  station's  listen- 
ing area. 

Once  the  basis  for  the  station's 
over-all  music  programming  policy 
is  established,  there  is  the  choice 
of  the  music  itself.  There  are  sev- 
eral sources  of  information  upon 
which  the  music  director  can  draw. 
These  should  be  checked  with  the 
musical  knowledge  and  taste  of  the 
director  and  the  tastes  of  listeners. 
Requests  that  come  in  by  mail  and 
phone  do  not  necessarily  represent 
the  preferences  of  the  average 
listener  and  other  means  must  be 
employed  to  determine  those  pref- 
erences. 

There  is  great  room  for  improve- 
ment in  arranging  and  balancing 
programs.  All  the  principles  of 
dramatic  art  should  be  employed 
to  keep  the  listener  in  a  state  of 
delighted  expectancy  not  only  with- 
in the  framework  of  each  program, 
but  throughout  the  day's  and  week's 
programs.  Details  of  musical  pro- 
duction in  the  actual  airing  of  the 
program  should  be  supervised  by 
the  musical  director. 


Ethridge  in  Moscow 

MARK  ETHRIDGE,  vice-president 
of  WHAS  Louisville  and  publisher 
of  the  Louisville  Courier- Journal 
and  Times,  conferred  with  Soviet 
officials  in  Moscow  about  Sunday's 
national  elections  in  Bulgaria,  Sec- 
retary of  State  Byrnes  announced 
last  Wednesday.  Mr.  Ethridge,  who 
is  President  Truman's  special  en- 
voy to  the  Balkans,  will  return  to 
Washington  in  the  next  few  weeks 
to  make  a  detailed  report  of  his 
studies,  Mr.  Byrnes  added. 

BROADCASTING    •    Broadcast  Advertising 


Business  Leaders  plan  for 


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Keeping  0  f2*0***  .  .  . 

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For 


J-  A.  HILLERICH,  President 


For  7  .  .  . 

i  UK  several  years  T  r>  ^ 


Lo0,svii)e.       ^forcom  Pletemodern 


T-  P-  TAYLOR,  JR    p     >  CarieStdate 
'  JJ*">  President 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


THE  Louisville  Times 

Radio   Station  WHAS 


CASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  49 


RADIO'S  FIRST  CONCERT  HOUR 

Remember  the  Atwater  Kent  Sunday  Series? 


-They  Started  Twenty  Years  Ago- 


1940 
MARKET  DATA 

0.5MV/M 

Population   239,330 

Families    61,103 

Radio  Homes   34,; 

Retail  Sales   $36,835,000 

No.  of  Retail  Stores   2,302 


IT  WAS  JUST  20  years  ago  that 
the  first  stars  of  grand  opera  and 
the  concert  stage  made  their  ap- 
pearance on  the  radio  in  a  contin- 
ued series  of  Sunday  night  broad- 
casts. The  series  was  the  Atwater 
Kent  Radio  Hour,  conceived  and  or- 
ganized by  A.  Atwater  Kent,  of 
Philadelphia,  whose  32-acre  radio 
factory  was  then  a  show  place  in 
radio  manufacturing. 

Among  the  concert  stars  were 
Madame  Louise  Homer,  Anna  Case, 
Madame  Ernestine  Schumann- 
Heink,  Jascha  Heifetz,  Giovanni 
Martinelli,  Beniamino  Gigli,  Al- 
bert Spalding,  Madame  Frances 
Alda,  Josef  Hofmann,  Tito  Schipa, 
Richard  Bonelli,  Lucrezia  Bori, 
Maria  Kurenko,  Dusolina  Giannini, 
Edward  Johnson  (now  manager  of 
the  Metropolitan  Opera), Alexander 
Brailowsky,  Sophie  Breslau,  Mario 
Chamlee,  Rosa  Ponselle,  Walter 
Damrosch,  John  Charles  Thomas, 
Lawrence  Tibbett,  Mary  Lewis, 
Efrem  Zimbalist,  Emilio  De  Gor- 
goza,  Nelson  Eddy,  Mischa  Elman, 
Rudolf  Friml,  Kathryn  Meisle, 
Grace  Moore,  Frieda  Hempel,  Paul 
Kochanski,  Frank  La  Forge,  Hulda 
Lashanska,  Everett  Marshall,  Rei- 
nald  Werrenrath,  Margaret  Mat- 
zenauer,  James  Melton,  Nina  Mor- 
gana, Claudia  Muzio,  Sigurd  Nils- 
sen,  Sigrid  Onegin,  Nikolai  Orloff, 
Eugene  Ormandy,  Joseph'  Paster- 
nak, Artur  Bodansky,  Elizabeth 
Rethberg,  Sigmund  Romberg, 
Moriz  Rosenthal,  Titta  Huffo,  Olga 
Samaroff,  Toscha  Seidel,  Armand 
'  Tokatyan,  and  others. 

MacNamee  Announced 

Announcer  for  the  series  was  the 
late  Graham  MacNamee.  When  the 
Atwater  Kent  Sunday  evening  ra- 
dio concerts  were  first  heard  over 
the  air,  NBC  had  not  yet  been  or- 
ganized, nor  had  any  other  broad- 
casting company.  The  first  radio 
concerts  of  the  series  were  broad- 
cast from  old  Station  WEAF, 
which  occupied  a  few  rooms  in  the 
American  Telephone  and  Tele- 
graph Co.'s  building  on  lower 
Broadway,  New  York. 

Many  of  the  Atwater  Kent  ar- 
tists "came  high."  For  instance,  for 
singing  three  or  four  songs  on  one 
of  the  concerts,  Beniamino  Gigli, 
the  Metropolitan  tenor,  demanded 
— and  received  $6,000.  It  was  not 
out  of  the  ordinary  for  Mr.  Kent 
to  pay  artists  from  $1,000  to  $3,000 
for  singing  a  few  songs  on  the 
air. 

The  Atwater  Kent  radio  concerts 
continued  from  1925  to  1931.  After 
that,  Mr.  Kent  sought  new  and 
undiscovered  voices  through  his 
National  Radio  Auditions,  in  which 
he  gave  $25,000  each  year  in  prizes 
to  the  ten  finalists  who  sang  on  a 
nationwide  broadcasting  network 
out  of  New  York. 

Some  of  the  young  singers  he 


thus  discovered  "made"  the  Met- 
ropolitan Opera  Company  and 
others  have  made  names  for  them- 
selves on  the  radio  and  on  the  con- 
cert stage,  for  example:  Donald 
Novis,  the  young  man  winner  of 
the  second  audition,  and  Agnes  Da- 
vis, the  first  young  woman  winner, 
who  later  sang  with  the  Met.  Other 
outstanding  audition  winners  were 
Josephine  Antoine,  now  in  concert; 
Wilbur  Evans,  appearing  in  "Mex- 
ican Hay  Ride,"  in  New  York; 
Ross  Graham,  popular  in  radio; 
Hazel  Arth,  artist;  Genevieve 
Rowe,  Carol  Dies,  Joyce  Allmand, 
Thomas  L.  Thomas,  and  others  who 
are  singing  for  various  sponsors. 

When  Mr.  Kent  retired  from 
business,  several  years  ago,  he  sold 
his  big  radio  factory  and  is  now 
living  in  Los  Angeles.  He  has  not, 
however,  lost  his  interest  in  music. 


EARLE  GLUCK  BACK 
AS  WSOC  PRESIDENT 

EARLE  J.  GLUCK,  released  from 
the  Navy  as  commander,  has  re- 
turned to  WSOC  Charlotte,  N.  C, 
as  president  and  general  manager, 
a  position  he  has 
held  since  1933. 
He  was  called  to 
active  duty  in 
April  1941  and 
served  firsts  as 
assistant  Dis- 
trict Communi- 
cations Officer  of 
the  Sixth  Naval 
District,  at 
Charleston. 

In  1942  he  became  District  Com- 
munications Officer  on  the  Sixth 
Naval  District  Commandant's  staff. 
A  year  later  he  was  transferred  to 
the  staffs  of  the  Commander  of  the 
Caribbean  Sea  Frontier  and  Com- 
mandant of  the  Tenth  Naval  Dis- 
trict, with  headquarters  in  San 
Juan,  P..R.  There  he  served  in  the 
same  capacity,  in  charge  of  radio, 
visual  and  wire  communications, 
Naval  Postal  Service,  coding,  and 
confidential  service  publications. 


Mr.  Gluck 


WENS  Coverage 

WINS  NEW  YORK  recorded  pro- 
ceedings at  opening  of  first  Austra- 
lian Consulate  General  in  the  world 
from  Rockefeller  Center,  New 
York,  Nov.  13,  and  broadcast  re- 
cording that  evening  in  half-hour 
program  conducted  by  Henry  Milo, 
WINS  foreign  news  commentator. 
Speakers  were  Dr.  Herbert  V. 
Evatt,  Australian  Minister  for  Ex- 
ternal Affairs;  Sir  Frederick  Eg- 
gleston,  Australian  Minister  to  the 
U.  S.,  and  Hon.  Cedric  Kellway, 
Australian  Consul  General  in  the 
U.  S. 


Page  50    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


fnnnnGEmEnTi 


wfi*  ****** " 


4th »« 
l.t  in 
4th 


(tho«»»n< 


^lNTHESX 


S»les  .      re  Sale* 

.  .  CapUa  income 

#  4th  »n  rer 


AN  AVAILABILITY  YOU  CAN'T  AFFORD  TO  MISS 

* 

i  ISP 

S  r  ■  i       "  : 

■  ■   \  '  4  t 

--  4. 

The  MUSIC 
BUILDERS 

A  weekly  half-hour 
musical  presentation. 

Production:  A.  0.  Coggeshall 
Direction:  E.  A.  Rice 
Arrangements:  Frank  D'Armand 

For  complefe  details  write  WGY,  Schenectady, 
New  York,  or  your  nearest  NBC  Spot  Sales  Office. 
50,000  wo  Ms — NBC — 2  3  YEARS  OF  SERVICE 
Represented  Nationally  by  NBC  Spot  Sales 

GENERAL  %)  ELECTRIC 


WGY 


Miller 


COL.  J.  HALE  STEINMAN,  president  of 
Mason-Dixon  Group  of  radio  stations 
and  of  Lancaster  Newspapers  Inc.,  was 
honor  guest  at  a  testimonial  dinner  in 
Lancaster  Nov.  12  in  recognition  of  his 
wartime  service  as  chief  of  WPB  periodi- 
cal and  publishing  division.  Hosts  were 
publishers  of  Pennsylvania  newspapers. 
WILLIAM  BURKE  MILLER,  on  leave 
from  NBC,  where  he  was  war  program 
manager  and  man- 
ager of  public  serv- 
ice department,  re- 
turned to  the  U.  S. 
last  week  for  con- 
sultation with  the 
State  Dept.  after  18 
months  overseas  in 
military  radio  work. 
Formerly  with  Psy- 
chological Warfare 
Division  of  SHAEP, 
Mr.  Miller  is  chief 
of  radio  for  the  6871 
District  Informa- 
tion Control  Com- 
mand, which  oper- 
ates Radio  Stutt- 
gart and  is  part  of  new  Information 
Control  Division  of  USPET. 

GAYLE  V.  GRUBB,  former  manager  of 
WKY  Oklahoma  City,  recently  appointed 
to  succeed  T.  B.  (Bev)  PALMER  as  man- 


ComiTIERCIRL  ^§ 


THOMAS  F.  CLARK,  head  of  Thomas 
F.  Clark  Co.,  newspaper  representative, 
and  HAROLD  J.  WANDLESS,  head  of 
H.  J.  Wandless  Co.,  South  American 
newspaper  representative,  have  formed 
a  new  company,  Clark-Wandless  Co., 
radio  station  representative,  with  offices 
at  205  E.  42d  St.,  New  York.  Company 
will  represent  following  stations:  WJRD 
KOKO  KGEK  KIUP  WTAL  WMOG 
WMJM  WLAG  WRLC  WMGA  WCAZ 
WSNJ  KTNM  WNBZ  WMBO  WWRL 
WEGO  KWIL  KBND  KMED  WTEL 
KOCA  KPLT  KIUN  KVOS  KTBI  WNEL. 
JOHN  BLAIR,  head  of  John  Blair  &  Co.. 
Chicago,  accompanied  by  GEORGE 
BOLLING,  New  York  manager,  is  com- 
pleting a  to\|r  of  stations  represented 
by  that  firm. 

HARRY  PATTERSON,  former  produc- 
tion manager,  is  now  account  executive 
of  KMPC  Hollywood.  CHARLES  CAL- 
VERT has  taken  former  post. 
WILLIAM  W.  JOYCE,  recently  dis- 
charged from  AAF  and  formerly  Chi- 
cago program  director  of  Transameri- 
can  Broadcasting  &  Television  Corp., 
midwest  sales  manager  for  Texas  State 
Network,  and  assistant  Chicago  man- 
ager of  World  Broadcasting  System,  has 
joined  the  Chicago  sales  staff  of  The 
Katz  Agency. 

GEORGE  UTLEY,  released  from  AAF 
as  captain,  has  joined  the  sales  staff  of 
WFAA-KGKO  Dallas-Fort  Worth.  He 
formerly  was  with  station  continuity 
department. 


HOWARD  H.  DUNAVAN  has  been  named 
local  sales  manager  of  WEBC  Duluth, 
Minn.  New  members  of  station  sales 
staff  are  PAUL  JASMIN  Jr.,  with  sta- 
tion since  September  1944,  and  ARTHUR 
NELSON,  released  from  the  Army  after 
four  years  service  and  former  traveling 
representative  for  Ford-Hopkins  Drug 
Co.,  Chicago. 

GARY  LINN,  for  20  months  in  Pacific 
area  with  Navy,  has  returned  to  post  as 
traffic  manager  at  KYW  Philadelphia. 
He  served  with  Navy  public  relations  on 
Guam  and  as  flag  announcer  of  U.  S. 
Pacific  Fleet. 

BILL  RILEY,  sales  manager  of  Weed  & 
Co.,  Chicago,  will  manage  firm's  new 
Detroit  office  effective  Nov.  19.  Riley 
has  been  with  Weed  for  eight  years. 
NEIL  WEED  takes  over  as  active  sales 
manager  in  Chicago. 

JOHN  H.  WRATH  and  STERLING  BEE- 
SON  have  returned  to  Headley  Reed  Co. 
from  the  armed  services.  Wrath  was 
released  from  the  Army  as  captain  after 
serving  for  nearly  three  years  in  China 


Mr.  Billings 


ager  of  KGO  San  Francisco,  will  be 
guest  of  honor  at  a  luncheon  of  station 
and  agency  representatives  Nov.  20  at 
Bohemian  Club,  San  Francisco.  DON 
SEARLE,  America^  Broadcasting  vice- 
president,  will  preside.  Mr.  Palmer,  now 
manager  of  technical  operations  for 
West  Coast  division  of  American,  was 
honored  Nov.  14  by  a  staff  farewell 
party  and  Nov.  15  was  guest  at  a  press 
club  reception  arranged  by  San  Fran- 
cisco station  and  agency  executives. 

COMDR.  FRED  M.  THROWER  Jr.,  vice- 
president  in  charge  of  sales  at  Ameri- 
can before  entering  the  Navy,  is  to  re- 
join the  network  after  his  discharge 
from  the  service,  expected  in  near 
future.  Comdr.  Thrower  will  work  with 
MERRITT  SCHOENFELD,  recently 
transferred  from  Chicago  on  special 
sales  assignments,  reporting  to  C.  P. 
JAEGER,  vice-president  in  charge  of 
sales  for  American. 

FORD  BILLINGS,  former  midwestern 
station  manager  who  for  three  and  a 
half  years  has  been 
in  industrial  engi- 
neering work  with 
suppliers  to  Army 
Ordnance  Dept., 
has  become  general 
manager  of  WHOT, 
American  outlet  in 
South  Bend,  Ind. 
Before  the  war  he 
was  general  sales 
and  station  man- 
ager of  WCKY  Cin- 
cinnati, WOWO  and 
WGL  Fort  Wayne, 
and  previously  was 
with  Hearst  on  the 
West  Coast. 

KENNETH  W.  STOWMAN,  former  traf- 
fic manager  and  public  relations  chief 
of  WCAU  Philadelphia,  receives  release 
from  Navy  Nov.  19  as  lieutenant  com- 
mander and  joins  WFIL  Philadelphia 
as  assistant  to  ROGER  W.  CLIPP,  pres- 
ident and  general  manager  of  ..station. 

WILLIAM  C.  GITTINGER,  rJ|$S  vice- 
president  in  charge  of  sales,  and  DON- 
ALD W.  THORNBURGH,  CBS  vice- 
president  in  charge  of  western  division, 
both  celebrated  silver  wedding  anni- 
versaries during  National  Radio  Week. 
Surprise  honor  presentation  was  made 
to  both  executives  at  second  annual 
meeting  of  officials  of  CBS  O  &  O  sta- 
tions. 

ADRIAN  SAMISH,  vice-president  in 
charge  of  programs  for  American,  has 
accepted  co-chairmanship  of  the  1946 
March  of  Dimes  national  radio  divi- 
sion, sponsored  by  the  National  Fdtinda- 
tion  for  Infantile  Paralysis  Inc. 

W.  ALLEN  CAMPBELL,  secretary  and 
general  manager  of  WXYZ  Detroit  and 
the  Michigan  Network,  was  a  caller  at 
the  White  House  last  Tuesday,  and  con- 
ferred briefly  with  President  Truman. 
He  was  accompanied  by  HARRY  WIS- 
MER,  sports  director  of  American,  and 
Arthur  Coates,  president,  Coates  Steel 
Products  Co.,  St.  Louis. 

ENS.  CHARLES  J.  WRIGHT  Jr.,  vice- 
president  of  WFOR  Hattlesburg,  Miss., 
is  father  of  a  girl,  Diane  Elaine.  Ens. 
Wright  expects  release  from  the  Navy 
in  near  future. 


with  Chinese  troops.  He  rejoined  Chi- 
cago office  of  Headley  Reed  Nov.  1.  Bee- 
son,  who  entered  service  in  September 
1943  and  has  been  stationed  in  ETO, 
returns  to  the  company's  New  York 
office  November  19. 

FRED  MUELLER,  sales  manager  of  KLZ 
Denver,  has  been  elected  director  of  the 
Kiwanis  Club  of  Denver. 

G.  NORRIS  MacKENZIE  has  joined  the 
program  division  of  all-Canada  Radio 
Facilities,  Toronto,  as  salesman.  He  was 
formerly  with  CJCA  Edmonton,  CKWX 
Vancouver  and  CKOC  Hamilton. 

BRUCE  PIRIE,  sales  manager  of  CKRM 
Regina,  is  on  an  extended  business  trip 
in  eastern  Canada. 

WALLY  SLATTER,  son  of  JACK  SLAT- 
TER,  manager  of  Toronto  office  of  Ra- 
dio Representatives,  has  joined  the  firm 
after  three  years  in  RCAF,  part  of 
which  was  overseas.  He  previously  had 
been  with  CKCL  and  CFRB  Toronto. 


%9* 


Wm  HE 


W  Fastest  Growing  Big  City  in  the  East 
^  Great  Industrial  Center 
^  Diversification  Insures  Progress 
Great  Shipbuilding  Center 
A  Great  Port  with  a  Great  Future 

WBAL,  Baltimore— 50,000  Watts— NBC  Network 
One  of  America's  Great  Radio  Stations 

NATIONALLY  REPRESENTED  BY  EDWARD  PETRY  &  CO.,  Inc. 


11111 


Straws  in  the  Air 

IN  THESE  COLUMNS  Sept.  3  there  was 
noted  an  inordinate  desire  on  the  part  of  the 
British  Broadcasting  Corp.  to  spread  the  in- 
fluence of  state-operated  radio.  At  that  time 
i  Broadcasting  called  special  attention  to  de- 
velopments on  the  European  continent.  Now, 
it  appears,  the  British  lion  is  stalking  in  other 
preserves. 

As  late  as  last  week  it  was  again  empha- 
'  sized,  coincident  with  the  visit  of  Prime  Min- 
ister Attlee  to  Washington,  that  BBC  will  not 
"go  American"  by  accepting  commercially- 
sponsored  programs  when  the  BBC  charter 
expires  in  1946.  It  was  learned,  too,  that  the 
British  Labor  Government  favors  nationaliza- 
tion of  all  industry,  including  radio  and  com- 
munications. Indeed,  nationalization  of  com- 
munications in  Britain  was  announced  only  a 
,  few  days  ago.  Under  the  British  plan  even 
newspapers  would  be  subject  to  nationaliza- 
J  tion,  it  was  revealed,  if  there  is  a  tendency 
I    toward  monopoly  in  control. 

The  BBC  has  stepped  up  its  transcribed 
productions.  It  has  kept  the  cost  of  these  pro- 
ductions at  a  minimum.  In  New  Zealand  and 
in  Australia,  where  at  one  time  listeners  re- 
ceived through  their  broadcasting  stations 
many  transcribed  features  shipped  from  the 
United  States,  schedules  now  are  dominated 
by  BBC  releases. 

This  fact  has  caused  some  concern  in  both 
of  these  countries,  and  most  emphatically  in 
Australia.  The  Listener  In,  a  radio  publica- 
tion in  Australia,  reported  October  5,  1945: 
"The  Listener  In  suggests  that  the  Parlia- 
mentary Standing  Committee  on  Broadcasting 
might  with  advantage  review  the  circum- 
stances which  have  brought  about  the  present 
regrettable  diminution  of  production  activities 
by  the  Australian  Broadcasting  Corp.  and  its 
apparently  growing  tendency  to  become  a  mere 
1     echo  of  the  British  Broadcasting  Corp." 

In  New  Zealand,  where  both  the  commercial 
and  non-commercial  stations  are  controlled  by 
the  Government  under  a  Director  of  Broad- 
casting (who  is  pro-BBC,  by  the  way),  the 
BBC  is  meeting  with  increasing  success.  Com- 
mercial stations  in  Australia  have  been  hold- 
ing out  against  this  influence,  but  it  is  ques- 
tionable how  long  they  can  do  so. 

American  production  firms  which  export 
programs  to  these  countries  can  compete  in 
quality  with  the  BBC  program  fare,  but  they 
cannot  compete  in  price  because  of  the  AFRA 
foreign  distribution  fee,  because  of  the  short- 
age of  dollars  in  foreign  radio  and  for  various 
other  reasons. 

The  -BBC  has  spread  its  "state-owned" 
philosophy  on  the  Continent,  where  such  com- 
mercial stations  as  Luxembourg  and  Nor- 
mandie  controlled  vast  audiences  through  good 
programming  before  the  war.  It  is  conducting 
now  a  program  barrage  against  commercial 
radio  in  Australia  and  New  Zealand. 

We  mention  these  facts  for  the  benefit  of 
our  neighbors  to  the  North,  and  for  the 
thoughtful  consideration  of  all  broadcasters 
in  the  United  States^ 

Page  56    •    November  19,  1945 


Aimless  Palaver 

THEY'RE  at  it  again  on  Capitol  Hill.  From 
the  House  Un-American  Activities  Committee, 
which  yields  to  no  group  for  its  headline  hunt- 
ing proclivities,  comes  new  talk  about  legis- 
lation to  gag  radio. 

The  Committee  doesn't  like  certain  radio 
commentators  or  analysts  or  perhaps  those 
performers  who  masquerade  as  news  reporters. 
We  don't  like  several  of  them  either. 

All  columnists  can't  be  Walter  Lippmans, 
and  all  analysts  can't  be  Elmer  Davises  or 
Ed  Murrows.  By  the  same  token  all  legislators 
can't  be  Thomas  Jeffersons. 

It  should  be  obvious  that  the  House  Com- 
mittee can't  do  what  it  proposes  legislatively 
without  running  counter  to  the  Bill  of  Rights. 

These  performers  are  popular  with  the  pub- 
lic because  they  have  something  the  listener 
wants.  The  public  taste  may  change.  We  hope 
it  will  as  to  certain  types  of  news  commen- 
taries, and  there  are  signs  of  it  already.  Men 
who  have  served  overseas  just  don't  like  to 
be  shouted  at  or  lectured. 

Many  people  don't  relish  the  outpourings  of 
certain  members  of  Congress.  Because  it's  the 
democratic  way,  Americans  express  dislikes. 
But  we  don't  know  of  any  suggestions  that 
these  men  be  "muzzled".  Congressmen  enjoy  an 
immunity  when  they  hurl  invective  on  the 
floors  of  Congress.  Their  remarks  are  pub- 
lished in  the  Congressional  Record,  reported 
by  the  news  associations,  and  carried  on  the 
air.  The  newsman  gets  no  such  immunity. 

Radio  asks  no  special  privileges.  It  seeks 
only  to  enjoy  that  freedom  of  expression  guar- 
anteed it  in  the  Bill  of  Rights.  The  people  can 
discern  right  and  wrong. 


Government  Pay 

ANY  BUSINESS  is  as  good  as  the  men  who 
run  it.  The  s^me  goes  for  Government. 

The  FCC  is  among  the  busiest  of  the  post- 
war agencies.  It  has  a  backlog  of  some  1400 
applications  in  the  broadcast  services.  It  is 
shorthanded.  The  postwar  economy  squeeze  is 
on  in  Congress  with  a  view  to  cutting  all 
Government  appropriations  horizontally. 

The  FCC  is  having  a  tough  time  keeping 
its  specialized  personnel  because  of  induce- 
ments from  the  outside.  This  is  particularly 
true  of  engineers  and  lawyers.  The  Govern- 
ment just  doesn't  pay  enough  to  hold  key 
people. 

A  member  of  the  FCC  gets  $10,000  a  year — 
the  standard  stipend  for  members  of  Congress 
and  top  officials  in  most  of  the  independent 
agencies.  Even  Canada  is  paying  the  Chairman 
of  the  Canadian  Broadcasting  Corp.  $15,000  a 
year.  It's  difficult  to  find  men,  no  matter  how 
public-spirited,  to  make  a  career  of  Govern- 
ment service  when  they  don't  earn  enough  to 
support  their  families  at  a  level  in  keeping 
with  their  public  positions.  That's  particularly 
true  of  the  younger  men,  who  might  well  earn 
five  to  ten  times  as  much  outside. 

Irrespective  of  what  we  may  think  of  the 
FCC  and,  more  particularly,  of  the  leftist 
thinking  of  some  of  its  members  and  func- 
tionaries, we  certainly  feel  it  should  be  ac- 
corded adequate  appropriations  to  perform  its 
assigned  licensing  functions.  And  we  feel  that 
stepping  up  of  salaries,  from  bottom  to  top, 
would  result  in  more  efficient  administration 
and  perhaps  in  the  retention  of  well  qualified 
men  in  key  positions.  •  - 


ADOLF  NATHANIEL  HULT 

WHEN  ADOLF  NATHANIEL  HULT 
was  about  eight  or  nine  he  used  to 
bump  into  a  slight,  studious  boy  on  his 
way  to  school  in  what  is  now  down- 
town Chicago.  It  would  be  nice  to  say  that  he 
and  the  slight,  studious  boy  grew  to  be  life- 
long friends.  But  it  wasn't  until  a  good  many  j 
years  later,  after  a  meeting  of  the  board  of 
Mutual  Broadcasting  System  in  New  York,  that  \ 
Edgar  Kobak,  as  president  of  the  network,  dis- 
covered that  Ade  Hult,  vice-president  in  charge 
of  Midwest  operations,  was  the  same  tow-  jj 
headed  kid  who  lived  around  the  corner  from 
him  in  Chicago. 

It  has  been  so  long  since  Ade  recalled  any-  I 
body  addressing  him  by  his  Christian  name  1 
that  he  has  to  think  twice  to  remember  it  him-  I 
self.  He  was  named  after  his  father,  Adolf,  |l 
with  the  Nathaniel  being  thrown  in  for  good  jfj 
measure  and  depriving  him  of  the  privilege  of  jj 
being  called  Junior.  Ade's  parents  were  of  |; 
Swedish  descent  and  his  father  taught  for  1 
many  years  at  Augustana  College,  Rock  Island,  || 
111.,  as  a  professor  of  theology.  His  hobby  was  i 
music,  and  he  composed  innumerable  hymns  J| 
and  other  sacred  music  which  are  still  in  wide  J 
use  today.  Dr.  Hult  hoped  his  son  would  fol-  1 
low  in  his  footsteps  and  when  Ade  graduated  jj 
from  high  school,  he  matriculated  at  August-  1; 
ana  with  majors  in  languages  and  music. 

It  is,  of  course,  typical  that  a  fond  parent's  J 
hopes  fall  somewhat  short  of  fulfilment.  Ade  j 
was  ho  exception.  With  a  gift  for  classical  i 
languages,  cultivated  from  life  with  a  most  j! 
widely  read  and  cultured  parent,  Ade  made  1, 
immediate  hse  of  this  gift  upon  graduation  jj' 
by   becoming   a   reporter   on  a   Moline,   111.  II 
newspaper.  The  glamour  of  newspaper  life  r 
captured  his  fancy  a  yjear  earlier  when  nis  jj 
contributions  on  college  activities  found  their  jj 
way  into  print.  A  great  many  readers,  partic-  | 
ularly  the  staid  and  more  spiritually  inclined,  Ij 
found  difficulty  in  understanding  how  a  fine  j! 
gentleman  like  Dr.  Adolf  Hult,  whose  column 
on  matters  of  the  soul  was  a  weekly  feature  of 
the  Moline  paper,  found  time  or  inclination  to 
cover  prize-fights,  train  wrecks,  bank-robberies 
and  other  colorful  news  events  that  appeared  | 
under  the  Hult  byline.  The  answer,  obviously, 
was  that  the  younger  Hult  had  no  less  a  fond- 
ness for  his  name  in  print,  to  the  considerable 
embarrassment  of  the  father. 

Ade's  interest  in  newspaper  business  waned 
about  a  year  later,  largely  due  to  the  monotony 
with  which  the  same  figures  appeared  on  his  [ 
pay  check.  When  a  friend  suggested  he  enter  I 
the  sales  field  as  a  representative  of  the  Na- 
tional Lock  Company,  Rockford,  111.,  he  said  a  | 
V  *.         (Continued  on  page  58) 

fekG    •    Broadcast  Advertising  J 


HILDEGARDE  SAYS 


Showmen  and  advertisers  with  vision  and  imagination 
echo  Hildegarde's  rapturous  superlatives!  For  super- 
salespowered  television  has  demonstrated :  ( 1 )  attention- 
holding  power  up  to  and  exceeding  1 0  times  that  of  any 
other  medium,  (2)  continuously  applied  salespower 
without  interruption  of  entertainment,  and  (3)  multi- 
salespower  —  the  capacity  to  sell  the  many  items  of  a 
complete  line  simultaneously!  "Teleselling"  is  only  be- 


ALLEN  D.  DuMONT  LABORATORIES,  INC.,  GENERAL  OFFICES  AND 
PLANT,  2  MAIN  AVENUE,  PASSAIC,  NEW  JERSEY.  TELEVISION  STUDIO 
AND  STATION  WABD,  515  MADISON  AVENUE,  NEW  YORK  22,  N.  Y. 


NBC's  Raleigh  Room,  Tuesdc 


ginning  to  show  its  tremendous  mass-sales  potential. 

For  more  than  two  years  at  DuMont's  Television  Sta- 
tion WA  B  D ,  New  York,  hundreds  of  advertisers  have 
been  testing  "telesales"  techniques.  Teleskill— acquired 
now  is  certain  to  pay  off  handsomely.  If  you  would  like 
to  preview  your  products  or  services,  consult  your  adver- 
tising agency.  By  all  means  visit  Station  WABD.  Our 
Sales  Manager  v/ill  gladly  arrange  details. 

Copyright  1945.  Allen  B.  DuMont  Laboratories. 


TELEVISION 

STATION  WABD 


LOUISVILLE 

Home  of  the 
Kentucky  Derby 

 n 

■ 


BROADCASTING  COMPANY 

Represented  by 
BROADCAST  SALES  COMPANY 

New  York  and  Chicago 

HOMER  GRIFFITH  COMPANY 

Hollywood  &  San  Francisco 


HARRY  McTIGUE 
ncral  Manaper 


Respects 

(Continued  from  page  56) 

not  too  sad  farewell  to  the  fourth 
estate.  This  was  in  1926  and  marked 
a  turning  point  in  his  career,  which 
has  been  devoted  from  that  time 
to  the  art  of  barter,  selling  at 
various  times  locks,  space  and 
time.  Ade  left  the  lock  company  to 
work  for  an  architectural  publica- 
tion until  1930,  a  bad  year  for 
bankers  and  stock-brokers  but 
definitely  a  good  time  to  get  into 
radio. 

It  was  certainly  not  an  oppor- 
tune year  for  full-page  ads  in  a 
publication  catering  to  home  build- 
ers, and  a  chance  to  become  a  sales- 
man on  WGN  Chicago  seemed  a 
better  choice.  For  one  thing,  radio 
sales  was  not  only  virgin  territory 
but  closely  related  to  newspaper 
business.  Ade  stayed  with  WGN 
until  1934,  when  that  station  and 
WOR  New  York  and  WLW  Cincin- 
nati held  a  pow-wow  over  the  pos- 
sibility of  organizing  a  tri-station 
network.  It  was  only  a  matter  of 
time  until  Ade's  interest  in  selling 
time  on  all  three  stations  began  to 
show  a  sizeable  increase  in  billing. 
He  refers  to  himself  during  those 
years  as  a  "handy  man",  serving 
sponsor,  agency  and  station  as  idea 
man,  salesman,  and  program  direc- 
tor for  midwest  operations.  Some 
of  his  early  accounts  were  Lum  'n' 
Abner  and  the  famous  vocal  trio, 
Tom,  Dick  &  Harry. 

From  1934  until  March  of  this 
year,  when  Ade  won  a  well-earned 
promotion  to  vice-president  of 
MBS,  his  career  was  one  of  quiet, 
concentrated  effort  to  help  the  net- 
work assume  its  rightful  place  in 
the  national  radio  picture.  He 
shuns  the  role  of  oracle  in  pre- 
dicting the  future  of  broadcasting 
as  an  industry,  but  he  believes 
whole-heartedly  that..  American 
competitiveness  and  commercial 
ingenuity  will  not  fall  down  be- 
cause of  technical  advancement, 
either  in  FM  or  television. 

He  admits  with  candor  that  his 
home  life  is  closely  related  with 
his  job,  since  his  wife,  Marion,  is 
herself  a  well  known  figure  in  ra- 
dio, having  worked  for  many  years 
with  various  agencies  in  Chicago. 
He  says  people  who  insist  they 
don't  talk  shop  at  home  never 
were  thoroughly  interested  in  the 
radio  business.  His  hobbies  are  his 
two  sons,  Adolf,  III,  15,  and  Rich- 
ard, 9,  and  an  80-acre  farm  in 
Wisconsin  where  he  retreats  on 
week-ends.  But  even  there  he's 
likely  to  be  found  listening  to  the 
radio  instead  of  replacing  a  shingle 
on  the  barn.  One  important  contri- 
bution to  his  success,  and  he  will 
be  the  first  to  deny  it,  is  his  gift 
for  getting  along  with  people,  par- 
ticularly his  employes,  who  are 
loyal  to  a  degree  not  frequently 
found.  They  admire  his  devotion  to 
his  job,  his  quiet  manner  and  the 
sincere  affection  he  has  for  those 
he  works  with. 

As  a  salesman,  the  only  pressure 
he  applies  is  in  finding  out  what 


AT  A  COCKTAIL  PARTY  to  introduce  Miller  G.  Robertson,  new  sales 
manager  of  KSTP  Minneapolis-St.  Paul,  to  public  officials  and  mem- 
bers of  the  trade,  are  seen  (1  to  r)  Mr.  Robertson,  former  assistant 
sales  manager  of  KMBC  Kansas  City  and  at  one  time  director  of  Tenth 
District  Advertising  Federation  of  America;  Stanley  E.  Hubbard,  presi- 
dent and  general  manager  of  KSTP;  Kenneth  M.  Hance,  KSTP  vice- 
president  and  treasurer;  Hubert  M.  Humphrey,  mayor  of  Minneapolis. 


Labor  Relations  Import 
Stressed  by  Management 

TOP  management  today  ranks  la- 
bor relations  at  least  as  high  as 
sales,  production  and  financial  ac- 
tivities, John  H.  MacDonald,  NBC 
vice-president  in  charge  of  finance, 
said  Nov.  13  at  the  American 
Management  Assn.'s  Office  Man- 
agement Conference  at  the  New 
Yorker  Hotel,  New  York,  in  a  talk 
on  "Top  Management  Appraises 
the  Office". 

Urging  office  managers  to  coor- 
dinate their  labor  policies  with 
those  of  the  factory  and  to  keep 
management  informed  of  impor- 
tant inequalities  between  factory 
and  office  wages  and  working  con- 
ditions, Mr.  MacDonald  said  that 
while  aware  that  it  must  continue 
to  provide  profits  for  the  stock- 
holders, top  management  recog- 
nizes that  these  must  be  consistent 
with  its  increased  responsibility  to 
labor  for  employment  and  to  the 
public  for  better  goods  and  serv- 
ices. 


Baltimore  Seen  as  Fifth 
City  With  Network  Video 

PREDICTION  that  Baltimore,  be- 
fore the  end  of  1946,  will  be  the 
fifth  United  States  city  to  have 
network  television,  was  made  Nov. 
13  by  Paul  Mowrey,  manager  of 
the  television  division  of  Amer- 
ican, at  a  luncheon  meeting  of  the 
Baltimore  Advertising  Club. 

"There  are  already  two  network 
services  running  through  Balti- 
more," Mr.  Mowrey  pointed  out. 
"The  city  has  the  advantage  of 
an  AT&T  coaxial  cable  connecting 
it  with  television  origin  points  in 
New  York,  Washington  and  Phila- 
delphia, and  a  Philco  relay  sta- 
tion that  will  transmit  signals 
from  the  latter  city.  These  three 
cities  and  Schenectady,  with  the 
General  Electric  station,  WRGB, 
must  be  conceded  the  first  four 
important  television  centers  in  the 
U.  S.,  but  Baltimore  will  be  a  close 
fifth,  preceding  Chicago  and  the 
Pacific  Coast  in  network  service." 


Students  Hear  Concert 

MORE  THAN  6,000  students  from 
Chicago  public  and  parochial  high 
schools  as  well  as  suburban  schools 
will  be  special  guests  of  the  Chicago 
Title  &  Trust  Co.,  during  the  forth- 
coming broadcasts  of  the  Chicago 
Symphony  Orchestra  each  Wednes- 
day from  8:00-9:00  p.m.  CST.,  over 
WCFL  .  Chicago.  Arrangement 
marks  an  additional  step  in  the 
trust  company's  plans  to  encourage 
public  enthusiasm  for  fine  music, 
Holman  D.  Pettibone,  president, 
declared. 

a  client  wants  and  then  doing  his 
level  best  to  get  it  for  him. 

Ade  was  born  in  Chicago  on  Jan. 
16,  1904,  one  of  three  boys  and  a 
girl  in  the  Hult  family.  He's  lived 
in  Chicago  since  1928  and  thinks 
even  more  can  be  done  in  Chicago 
radio  than  has  been  done  to  date. 


Page  58     •     November  19,  1945 


ROADCASTING    •    Broadcast  Advertising 


YOU  MAY  BE  ABLE  TO  GAIN 
2  MILES  AGAINST  "PROS"*— 


BUT-  YOU  CAN'T  BUCK  INTO  WESTERN 

MICHIGAN  ON  AN  "OUTSIDE"  BROADCAST! 


The  strongest  opposing  line  will  occasionally  open, 
but  not  the  wall  of  fading  which  cuts  Western 
Michigan  off  even  from  50,000-watt  stations  in 
Chicago  and  Detroit!  Is  that  why  you  haven't  been 
getting  good  radio  results  from  Western  Michigan? 

The  only  way  to  reach  this  rich  market  is  to  use 
stations  inside  the  barrier. 


A  proven  CBS  combination — WKZO  in  Kalamazoo 
and  WJEF  in  Grand  Rapids — offers  complete  cov- 
erage of  Western  Michigan  with  bell-clear  signals 
and  at  a  bargain  rate.  Let  us  give  you  all  the  facts — 
or  just  ask  Free  &  Peters! 


*  Clark  H inkle.  Green  Bay  Packers,  gained  3,860  yards 
during  1932-1941  ten-year  period. 


WKZO 

GREATER  WESTERN 


BOTH  OWNED  AND  OPERATED  BY  FETZER  BROADCASTING  COMPANY 

FREE  &  PETERS,  INC.,  EXCLUSIVE  NATIONAL  REPRESENTATIVES 

A  S  T  I  N  G    •    Broadcast  Advertising 


November  19,  1945    •    Page  59 


PRODUCTIOnf-Jf 


'ATTS  5000,  600  K.C 

Pay  and  night 


'Co  LUM  B1A 
I  BASIC  OUTLET 


'  A  MER  ICA'S 
6th  CITY 


FLDEST 

STATION  IN 
MARYLAND 


GRAHAM  POYNER,  Navy  lieutenant 
and  district  radio  officer  for  office  of 
public  information  at  Charleston 
Navy  Yard,  following  release  from  ser- 
vice returned  today  to  WPTP  Raleigh, 
N.  C,  as  program  director.  R.  W.  (G.us) 
YOUNGSTEADT,  acting  program,  direc- 
tor, is  now  publicity  director. - 
MYRON  J.  BENNETT,  formerly  on  KWK 
St.  Louis  as  conductor  of  early  morning 
"M.J.B.  Show",  has  been  sighed  for 
similar  series  on  KRNT  Des  Moines. -~- 
LAURENCE  SAMUELS  is  new  member 
of  announcing  staff  of  WKBZ  Muske- 
gon, Mich.  He  formerly  freelanced  with 
Don  Lee-Mutual  NBC  CBS  KMPC, 
KECA. 

ERNEST  C.  DAULTON.,  former  assistant 
organist  and  choirmaster  at  Riverside 
Church,  New  York,  has  returned  to 
WLW  Cincinnati  as  staff  organist.  He 
was  one  of  first  pianists  employed  by 
WLW  more  than  20  years  ago. 
LAWRENCE  E.  NEVILLE  is  new  script 
writer  with  WLW  Cincinnati.  Before 
three  years  service  in  the  Army  he  was 
with  CBS  and  KMOX  St.  Louis  and  the 
FBI. 

GLEN  WALKER,  AAF  instructor  just 
released  from  service,  has  been  added  to 
announcing  staff  of  KSL  Salt  Lake 
City.  He  formerly  had  been  with  KFXD 
Nampa,  Ida. 

WINIFRED  GRAVES,  from  KPRO  River- 
side, Cal.,  is  new  addition  to  continuity 
department  of  KGVO  Missoula,  Mont. 
JERRY  DEANNE,  former  regional  direc- 
tor for  OWI  at  Kansas  City,  has  been 
named  production  manager  of  KYSM 
Mankato,  Minn.  He  is  ex-program  man- 
ager of  WEBC  Duluth,  Minn.  BOB 
McKNIGHT  shifts  from  announcing 
staff  of  WDZ  Tuscola,  111.,  to  KYSM. 
JIM  YOUNG,  released  from  the  Army 
as  captain  and  former  announcer  at 
KABC  San  Antonio,  has  returned  to 
the  station.  He  entered  service  in  Jan- 
uary 1942  and  was  aide  to  Command- 
ing Gen.  Patrick  during  New  Guinea 
campaign,  when  general  was  killed  in 
action. 

SHIRL  BLACK,  former  program  direc- 
tor at  KOVO  Provo,  Utah,  is  new  an- 
nouncer with  KSL  Salt  Lake  City. 
MARJORIE  FREELS  is  new  continuity 
director  of  WDSU  New  Orleans.  She 
formerly  was  with  WOPI  Bristol,  Tenn. 
WARREN  KENNEDY  has  been  appoint- 
ed m.c.  of  WDSU  "Dawn  Patrol"  pro- 
gram. New  announcers  are  RUTH 
PHELPS,  former  continuity  editor,  and 
JOE  FRIBLEY,  from  WJR  Detroit.  New 
WDSU  talent:  CHICK  MOORE,  cowboy 
entertainer,  and  RAY  ROGERS  and  His 
Melody  Cowboys. 

HUGH  FINNERTY,  formerly  with 
WRBL  Columbus,  Ga.,  has  been  ap- 
pointed program  director  and  sports 
editor  of  KCRC  Enid,  Okla.  For  four 
and  a  half  years  he  has  been  in  Army, 
serving  as  program  director  of  an  over- 
seas station. 

RUSSELL  BAER  is  new  announcer  of 
CKWS  Kingston.  He  was  recently  re- 
leased from  RCAF  as  lieutenant  after 
four  years  of  piloting  Halifax  bombers 
overseas.  He  was  formerly  with  CKGB 
CJKL  CFCH. 

BOB  HARVIE,  program  director  for 
three  years  at  the  RCAF  broadcasting 
station  at  Gander,  Newfoundland,  has 
joined  CHEX  Peterborough  as  an- 
nouncer. 

IREENE  WICKER,  known  for  many 
years  as  "The  Singing  Lady",  was 
starred  in  video  version  of  "Alice  in 
Wonderland"  presented  on  WRGB  Sche- 
nectady by  American  as  a  tribute  to 
Children's  Book  Week. 
BASIL  G.  ADLAM,  musical  director  of 
western  division  of  American,  has  writ- 
ten new  song,  "Pin  Marin",  in  collabo- 
ration with  JAY  MILTON  and  HARRY 
RUSSELL. 

LT.  OTTO  BRANDT  has  rejoined  the 
station  relations  department  of  Ameri- 
can after  two  years  service  with  AAF. 
MAURICE  GORHAM,  head  of  the  BBC 
Allied  Expeditionary  Forces  program 
during  the  war,  has  been  appointed 
director  of  the  BBC  television  service, 
inactive  since  beginning  of  the  war  in 
Sept.  1939.  Gorham  Joined  BBC  in  1926 
as  assistant  editor  of  "Radio  Times", 
becoming  editor  in  1933.  In  1941  he  was 
made  North  American  service  director, 


retaining  that  position  until  May  1944 
when  the  AEF  programs  were  started  at 
the  request  of  Gen.  Eisenhower.  When 
the  series  concluded  in  July  of  this 
year,  he  became  head  of  light  programs 
service  for  home  listeners. 
WILLIAM  WYLIE,  manager  of  Ameri- 
can's program  promotion  division,  is 
father  of  a  girl. 

BILL  COCHRAN  has  been  named  pro- 
gram director  and  chief  announcer  of 
KIRO  Seattle. 

EDGAR  BERGEN,  star  of  NBC  "Charlie 
McCarthy  Show",  and  Francis  Wester- 
man,  model,  were  married  in  Ensenada, 
..Mexico,  on  June  23,  it  was  Just  re- 
vealed. 

JACK  ROURKE,  continuing  announcer- 
'  writer-producer  assignments,  has  been 
placed  in  charge  of  newly-created  pack- 
age shows  division  of  Don  Lee  Broad- 
qastlng  System,  Hollywood.  BOB  FREED 
has  been  promoted  to  network  day  su- 
pervisor. LARRY  HAYS,  with  honorable 
discharge  from  Marines,  has  been  added 
as  scriptwriter.  Before  joining  service 
he  was  with  KSRO  Santa  Rosa,  Cal. 

ROBERT  HALL,  one-time  head  of 
transcription  department,  and  with 
Army  discharge,  has  returned  to  CBS 
Hollywood  .as  associate  continuity  ac- 
ceptance editor,  succeeding  CHARLES 
WADS  WORTH,  resigned. 
GAIL  ROBERTS,  CBS  Hollywood  con- 
tinuity editor,  and  Michael  M.  Bass- 
man,  were  married  Nov.  10. 
MERWYN  BOGUE,  with  release  from 
Army  Special  Services  branch,  has  re- 
turned to  NBC  "College  of  Musical 
Knowledge"  as  Ish  Kabibble. 
JAMES  FELIX,  former  Navy  public  re- 
lations officer,  is  new  announcer  with 
WFIL  Philadelphia.'  CATHERINE  FEN- 
TON  MacDONALD,  former  assistant 
time  buyer  of  Campbell-Mithun  Agen- 
cy, Chicago,  has  been  named  assistant  to 
JOHN  SCHEUER,  WFIL  production 
manager. 

BOB  DAMBACH  has  been  promoted* 
from  assistant  to  the  program  director 
of  WEBR  Buffalo  to  post  of  program 
supervisor,  succeeding  ROBERT  F. 
KLIMENT.  Announcer  JOHN  BOOTHBY 
is  new  production  manager. 
PETER  DONALD,  m.c.  on  Borden  Co. 
"County  Fair"  program,  celebrates  his 
18th  year  in  radio  Dec.  8,  same  week 
program  switches  from  Tuesday  7:30-8 
p.m.  on  American  to  Saturday  1:30-2 
p.m.  on  CBS.  Agency  is  Kenyon  &  Eck- 
hardt.  New  York. 

BILL  HEDGPETH,  formerly  with  WFNC 
WDNC  WIS,  is  now  announcing  f*r 
WAPO  Chattanooga,  Tenn. 
DOUGLAS  WAY,  for  three  years  with 
the  Army  and  prior  to  that  announcer 
with  WJJD  Chicago,  has  joined  WHN 
New  York  as  staff  announcer. 
VINCENT  LAURIA,  assistant  night 
manager  of  WHN  New  York,  is  tempo- 
rarily serving  as  night  manager  upon 
resignation  of  TODD  WILLIAMS. 
CLAIRE  GIBSON,  for  two  years  In 
charge  of  continuity  for  WHTD  Hart- 
ford, Conn.,  has  started  new  Monday 
through  Friday  women's  feature,  "To- 
day's World".  RALPH  KLEIN,  released 
from  the  Army,  has  returned  to  station 
continuity  staff. 

ALEX  GARCIA,  former  CBS  represen- 
tative In  Havanna,  has  been  appointed 
assistant  in  the  network's  shortwave 
program  department  in  New  York  to 
supervise  preparation  of  scripts  for  pro- 
gramming to  Latin  America  over  the 
CBS  109-station  Network  of  Americas. 
CAPT.  CHET  J.  DOYLE,  formerly  of 
CBS  San  Francisco,  is  assigned  to 
Armed  Forces  Radio  Service,  Los  An- 
geles production  staff. 
TOM  GILLESPIE,  announcer  at  WWNY 
Watertown,  N.  Y.,  has  married  BETTY 
JEAN  DAVIS,  WWNY  control  room  op- 
erator. 

JOE  NOVENSON  has  returned  to  an- 
nouncing staff  of  WFIL  Philadelphia 
after  three  and  one-half  years  In  AAF 
He  served  in  Africa,  Italy  and  Corsica 
as  first  lieutenant. 

STEPHEN  FRY  since  1942  in  charge  of 
BBC  programming  from  Britain  to  the 
U.  S.,  has  been  given  added  responsi- 
bility for  programs  from  here  to  Britain 
with  title  of  program  director.  He  will 
continue  to  headquarter  in  New  York. 


MAKE-UP  expert  Syd  Simons  demon- 
strates correct  eye-brow  length  for 
Betty  Griggs  of  NBC  central  division 
Chicago  teletype  department.  All  femi- 
nine employes  at  NBC  are  taking  course 
in  facial  grooming  to  make  network  girls 
most  attractive  in  Chicago. 


Mr.  Fry  last  Monday  began  a  four-week 
cross-country  tour  to  visit  station  exec- 
utives in  San  Francisco,  Los  Angeles, 
Denver,  Fort  Worth,  San  Antonio,  Des 
Moines,  Chicago  and  Cincinnati. 
GORDON  HUBBEL,  former  production 
manager  of  WMAL  Washington,  is  head 
of  newly  formed  department  of  pro- 
gram operations  for  the  American  affili- 
ate. JOHN  MacKERCHER  is  now  pro- 
duction manager  and  JACQUELINE 
KEESE  is  night  program  supervisor. 
PAUL  HERMAN,  from  WKST  New 
Castle;  FRANtf  FARA,  from  WCED 
DuBois,  and  PAUL  BEDFORD,  from 
WERC  Erie,  Pa.,  are  new  announcers 
with  WFMJ  Youngstown,  O. 
JACK  GULLER,  announcer  at  WSSV 
Petersburg,  Va.,  is  now  musical  direc- 
tor of  station.  PVT.  EVERETT  NEILL, 
former  producer  at  KDKA  Pittsburgh, 
is  announcing  for  WSSV  while  sta- 
tioned at  Camp  Lee,  Va. 
GIL  DOWD,  released  from  the  Army, 
has  joined  KGO  San  Francisco  as  pro- 
ducer. 

HUGH  TURNER,  for  two  years  radio 
operator  for  Pan  American  Airways,  re- 
turns to  KGO  San  Francisco  as  an- 
nouncer about  December  1. 
HERB  HALEY,  released  from  the  Mer- 
chant Marine,  has  rejoined  KGO  San 
Francisco  as  announcer. 
MAX  BERTON  of  the  WNEW  New  York 
continuity  department  is  father  of  a 
girl,  Naomi,  born  Nov.  12. 
LARRY   MARKS,    writer   on  "Duffy's 
Tavern"  program,  has  completed  a  play, 
"Oleander  in  Bloom",  which  is  being 
considered  for  Broadway  production. 
BARON  ELLIOTT,  returned  to  WCAE 
Pittsburgh  after  nearly  two  years  in 
ETO  with  Army  Special  Services,  re- 
sumes direction  of  WCAE  staff  band. 
ERNEST  LaPRADE,  for  16  years  direc- 
tor of  music  research  for  NBC,  and 
BARBARA  SPRAGUE,  director  of  sta- 
tion relations  for  Yankee  Network,  were 
guest  speakers  Nov.  14  at  meeting  of 
Radio   Council  of  Greater  Boston  at 
Boston  U. 

IRMA  LENKE,  known  as  Martha  Brooks 
on  WGY  Schenectady,  N.  Y.,  has  been 
married  to  David  Boris  Kroman. 
MARJORIE  STUDER,  former  chief  an- 
nouncer at  KWOC  Poplar  Bluff,  Mo.,  has 
been  named  production  manager  of 
KCRC  Enid,  Okla. 


"WFDF  Flint  says  War  Bonds 
will  cure  our  inflation." 


Page  60    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


kk 


Fastest  Growing 
Afternoon  Audience 
in  Indianapolis" 
Now  is  TOP$ 

As  announced,  in  Broadcasting  for  October  8,  WIBC  has 
been  climbing  fast,  gaining  each  month  in  its  share  of 
the  Indianapolis  afternoon  listening  audience.  Now  it  is 
TOPS — with  29.2%,  as  shown  by  the  Hooper  indexes  for 
the  full  five  month  period,  August— September,  as  shown 
on  the  chart  below. 


r 

Average  —  Dec,  1 944, 
thru  April,  1945 

Sets  in 
Use 

16.3 

WIBC 
18.4 

Station 
"B" 

19.5 

Station 

"C" 

34.2 

1 

Station 

"D"  .  : 

17.0 

April-May   

May-June   

15.4 
15.7 

34.1 
35.6 

16.0   ;  /  : 
14.6 

June-July   

13.9 

■ 

I 

36.3 

13.7 

July-Aug.  

16.0 

30.6 

14.8 

Aug. -Sept  

16.4 

29.0 

14.6 

Average  —  May 
thru  Sept.,  1945 

15.4 

25.3 

18.8 

32.8 

14.5 

Still  Further  Proof  that  WIBC  is 
Your  "Best  Buy"  in  Indianapolis 


JOHN  BLAIR  &  CO.,  NATIONAL  REPRESENTATIVES 


MUTUAL' S     OUTLET     IN  INDIANAPOLIS 


North  Carolina's  third 
largest  city  in  popula- 
tion, second  top  city  in 
retail  and  drug  sales. 
This  growing,  spending 
community 

makes 



,  25%  of  all  the  nation's 
cigarettes.  Now  it's  again 
in  the  hungry  consumer 
spotlight  as  the  large 
Durham  Hosiery  Mills 
start  turning  out 


hose  for  your  wife  and 
Gal  Friday.  To  dominate 
this  market,  one  station 
does  the  trick  at  surpris- 
ingly low  rates. 


Represented  by  Howard  H.Wilson  Co. 


Page  62    •    November  19,  1945 


AGEI1CIES  "ft 


SYLVAN  EAPLINGER,  for  two  years 
with  AFRS  and  prior  to  that  pro- 
ducer-writer on  the  "Kate  Smith 
Show",  has  joined  Weiss  &  Geller,  New 
York,  as  head  of  radio  department.  His 
duties  include  supervising  of  "Dave  El- 
man  Auction"  show  for  Rensie  Watch 
Co.,  New  York,  Monday  10-10:30  p.m.  on 
Mutual. 

ELLEN  McCORKLE,  formerly  with 
Newell-Emmett,  New  York,  has  joined 
the  cony  staff  of  Irwin  Vladimir  &  Co., 
New  York. 

HERB  LANDON,  formerly  with  Ameri- 
can Red  Cross  and  before  that  in  the 
press  department  of  CBS  and  one-time 
director  of  publicity  of  WOV  New  York, 
has  joined  Kenyon  &  Eckhardt,  New 
York,  to  handle  publicity  on  the 
"County  Fair"  show  sponsored  by  Bor- 
den &  Co.,  New  York,  on  American. 
HAL  HAZELRIGG,  former  director  of 
public  relations  at  American  Home 
Products  Corp.,  New  York,  joins  public 
relations  department  of  N.  W.  Ayer  & 
Son,  Philadelphia. 

DANIEL  M.  DALEY  Jr.  has  returned  to 
Lennen  &  Mitchell,  New  York,  in  ah 
executive  capacity  after  more  than 
three  years  Army  service.  He  was  re- 
leased as  captain.  While  on  duty  in 
the  office  of  chief  of  transportation, 
Capt.  Daley  had  charge  of  all  training 
aids  used  by  Transportation  Corps. 
RAYMOND  KEANE  ADV.  has  shifted 
headquarters  from  Denver  to  Los  An- 
geles and  established  offices  at  707  S. 
Broadway.  Telephone  Vandike  8443. 
Denver  branch  office  continues  at  1441 
Weldon  St. 

MEL  WILLIAMSON  has  resigned  as 
Hollywood  manager  of  Geyer,  Cornell 
&  Newell.  He  will  continue  to  produce 
weekly  NBC  "Adventures  of  Bill  Lance". 
ARTHUR  WHITE,  executive  of  N.  W. 
Ayer  &  Son  on  United  Rexall  Drug  Co. 
account,  has  been  transferred  from  New 
York  to  Hollywood,  client  having  estab- 
lished headquarters  in  southern  Cali- 
fornia. 

MAYFIELD  KAYLOR,  formerly  with 
Smith,  Bull  &  McCreery,  Hollywood, 
has  joined  United  Adv.,  Los  Angeles,  as 
general  manager.  Along  with  executive 
duties  he  has  taken  over  Foreman  Phil- 
lips account.  Agency  is  completing  new 
offices  at  present  address  in  the  Spring 
Arcade  Bldg.,  Los  Angeles. 
KARL  W.  THOMPSON,  upon  release 
from  AAF  as  lieutenant  colonel,  has 
joined  Gerth-Paciflc  Adv.,  Los  Angeles, 
as  account  executive. 
F.  THOMAS  MOON,  recently  discharged 
from  RCAF  as  combat  pilot  and  for- 
merly with  McConnell,  Eastman  &  Co., 
has  joined  the  Toronto  office  of  Ather- 
ton  &  Currier. 

W.  H.  POOLE,  formerly  with  Cockfleld 
Brown  &  Co.,  Montreal,  professor  of 
economics  at  U.  of  Manitoba,  Winni- 
peg, has  been  appointed  head  of  the 
research  department  of  Young  &  Rubi- 
cam,  Montreal. 

PHIL  McHUGH,  with  production  de- 
partment of  KFI  and  KECA  Los  Ange- 
les, is  new  account  executive  with  Dar- 
win H.  Clark  Co.,  Los  Angeles. 

PALMER  A.  BRINK,  former  production 
man  and  writer  with  KOWH  Omaha,  is 
newly  appointed  radio  director  of  Baker 
Adv.  Agency,  Omaha. 

DOREMUS  &  Co.  has  announced  new 
location  of  enlarged  Boston  offices  at 
53  State  St.,  Boston  9.  Telephone  is 
LAFayette  0770. 

H.  D.  LEOPOLD  is  new  account  execu- 
tive of  Gray  &  Rogers,  Philadelphia. 
ALIN  BLATCHEY,  former  copy  writer 
of  Phllco,  joins  copy  staff  of  Gray  & 
Rogers,  Philadelphia. 

AL  (Cappy)  CAPSTAFF,  Hollywood  pro- 
ducer of  Foote,  Cone  &  Belding  on 
NBC  "Bob  Hope  Show",  is  father  of  a 
boy. 

FRAN  HARRIS,  director  of  television 
for  Ruthrauff  &  Ryan,  Chicago,  has 
been  appointed  to  Chicago  chairman- 
ship, television  division,  of  1945  Sister 
Kenny  Foundation  Drive. 

RALPH  S.  BUTLER,  head  of  daytime 
radio  at  Young  &  Rubicam,  New  York, 
has  resigned  to  Join  Henry  Souvaine, 


New  York,  radio  program  package  or- 
ganization, as  manager  of  program  pro- 
duction. Other  Y  &  R  resignations  an- 
nounced last  week  are:  JOE  HILL,  story 
editor,  and  JOHN  SOUTHWELL,  of 
television  department.  LARRY  SCHWAB, 
assistant  producer,  also  resigns  but  will 
continue  his  freelance  assistant  produc- 
tion job  on  transcribed  "World's  Most 
Honored  Flight"  series  sponsored  by 
Longines  Wittnauer  Watch  Co.  LIBBY 
SELIG,  Y  &  R  producer,  also  leaves  the 
agency.  Majority  of  Y  &  R  evening  ra- 
dio shows  are  now  emanating  from  the 
West  Coast. 

B.  ROBERT  RAND,  for  11  years  with 
the  Marine  Midland  Trust  Co.,  New 
York,  has  joined  Spadea  Adv.  Agency, 
New  York,  as  business  manager. 

LT.     CHARLES     WILLIS     Jr.,  USNR, 

released  after  three  and  a  half  years 
in  the  Navy,  has  rejoined  radio  produc- 
tion staff  of  McCann-Erickson,  New 
York. 

RAYMOND  LYNCH,  formerly  of  the 
traffic  department  of  McCann-Erickson 
and  prior  to  serving  in  the  Army  pro- 
duction manager  of  Rickard  &  Co.,  has 
been  named  production  manager  of 
Hazard  Adv.  Co.,  New  York. 
GEORGE  WASEY,  after  43  months  serv- 
ice in  Naval  Aviation  and  released 
as  lieutenant  commander,  has  returned 
to  Erwin,  Wasey  &  Co.,  New  York,  as 
account  executive.  DORMAN  C.  IN- 
GRAHAM,  four  years  in  USNR,  also  has 
returned  to  agency  in  production  de- 
partment. 


Allied  Prts  f$ 


PHILCO  Corp.  will  hold  a  New  York 
dealer  meeting  at  the  Waldorf-Astoria 
Nov.  19  to  preview  complete  new  1946 
line  of  Philco  radio  receivers,  radio- 
phonographs,  refrigerators,  freezers  and 
air  conditioners.  FM  receiver  based  on 
new  engineering  principles  also  will  be 
shown. 

ROBERT  M.  BROTHERSON,  former 
midwestern  district  manager  of  Na- 
tional Union  Radio  Corp.  with  head- 
quarters in  Chicago,  has  been  named 
district  manager  of  the  firm  for  Michi- 
gan, Kentucky,  southern  Indiana  and 
Ohio.  He  expects  to  move  headquarters 
to  central  Michigan. 

AUBREY  L.  JORDAN  is  new  merchan- 
dising manager  for  Graybar  Electric 
Co.,  Nashville,  Tenn. 

THOMAS  V.  POWELL,  with  Ford  Mo- 
tor Co.  for  15  years,  has  been  named 
personnel  director  for  Hallicrafters  Co., 
Chicago. 

NANCY  GOODWIN  has  joined  the  con- 
tinuity staff  of  Tim  Morrow  Produc- 
tions, Chicago,  to  write  "Tin  Pan  Alley 
of  the  Air",  sponsored  on  full  NBC  net- 
work by  Leaf  Gum  Co.  She  previously 
was  professional  field  worker  with 
American  Red  Cross. 
ADMIRAL  Corp.,  Chicago,  has  started 
enroute  its  first  overseas  shipment  of 
postwar  products.  Twenty  automatic 
record  changer  phonograph  attachments 
for  radios  are  being  given  by  Admiral 
to  the  American  Red  Cross  for  distri- 
bution to  recreation  centers  in  the  Pa- 
cific. 

YANKEE  NETWORK  has  purchased 
Frederic  W.  Ziv  Co.  quarter-hour  "Easy 
Aces"  transcribed  series  for  five-weekly 
52-week  presentation  on  WLBZ  WRDO 
WCOU  WLNH  WHEP  WSYB  WWSR 
WDEV  WNLC  WATR  WHAI  WLLH 
WEIM  WBRK  WHYN  WSAR.  Likewise 
WSYR  Syracuse  has  signed  for  260  epi- 
sodes of  series. 

RADIO'S  RELIABLE  RESOURCES,  new 
firm  offering  complete  personnel  serv- 
ice to  broadcasting,  has  been  estab- 
lished at  1629  Chestnut  St.,  Philadel- 
phia 5,  P.  O.  Box  413.  Manager  is 
FRANKLIN  O.  PEASE,  former  general 
manager  of  erstwhile  Video  &  Sound 
Enterprises  of  Omaha  and  Kansas  City. 
Director  is  A.  J.  MONCK  and  place- 
ment manager  Is  A.  E.  SMITH. 
MAJ.  RALPH  H.  WHITMORE  Jr.,  for- 
mer CBS  public  relations  contact,  with 


Army  discharge,  has  returned  to  Holly- 
wood and  entered  talent  agency  busi- 
ness. 

FRED  ROTH,  after  four  years  service 
with  AAF  and  released  as  captain,  has 
returned  to  McCann-Erickson,  New 
York,  as  assistant  account  executive. 
CHARLES  H.  GABRIEL  and  WESTON 
H.  SETTLEMIER  have  been  named 
treasurer  and  secretary,  respectively, 
of  Brisacher,  Van  Norden  &  Staff,  San 
Francisco. 

M.  E.  CARLOCK,  account  executive 
with  Benton  &  Bowles,  New  York,  has 
been  elected  a  vice-president  of  the 
agency.  He  is  executive  on  Prudential 
Insurance  Co.  of  America  account. 
LT.  COL.  FARISH  JENKINS,  first  man 
to  leave  McCann-Erickson,  New  York, 
for  the  armed  services,  has  returned  as 
assistant  account  executive  after  five 
years  in  the  Army. 


Helus  prSM: 


GEORGE  WALSH  has  returned  to 
WHAS  Louisville  as  sports  announcer. 
He  has  been  in  Navy  for  two  years  and 
was  released  as  lieutenant  (jg). 
WINSTON  BURDETT,  CBS  correspond- 
ent, has  moved  from  Rome  to  Cairo  to 
cover  current  disorders  in  Cairo  and 
other  middle  eastern  points. 
RICHARD  HOTTELET,  CBS  foreign 
correspondent,  is  author  of  a  short 
story,  "Soft  Answer",  in  Nov.  24  Col- 
lier's. 

LEE  LEONARD,  sportscaster  of  WFMJ 
Youngstown,  O.,  is  father  of  a  boy. 
BOB  HARRIS  is  new  member  of  special 
events  and  news  staff  of  KRSC  Seattle. 
Before  three  and  half  years  service  with 
Coast  Guard  public  relations  division, 
he  was  with  KOIN-KALE  Portland,  Ore. 
BASIL  G.  RUDD,  formerly  with  St. 
Louis  Post  Dispatch  and  for  15  years 
executive  secretary  to  Joseph  Pulitzer, 
editor-publisher  of  that  paper,  has  been 
appointed  chief  of  the  news  bureau  of 
KGVO  Missoula,  Mont. 
CAPT.  ELMO  ISRAEL,  former  produc- 
tion manager  of  WSB  Atlanta,  Ga., 
produced  12  network  spots  and  135  local 
shows  for  Air  Technical  Command  dur- 
ing nine-day  AAF  Fair  at  Wright  Field, 
Ohio. 

JACK  HOOLEY  has  arrived  in  Paris  as 
regular  American  correspondent  for  the 
French  capital.  He  was  formerly  In  the 
Pacific  theater. 

ED  STEVENS,  former  Moscow  corre- 
spondent for  the  Christian  Science 
Monitor,  has  joined  American  as  its 
news  correspondent  in  that  city.  He 
will  leave  New  York  shortly  to  return 
to  Moscow  in  time  to  line  up  a  Christ- 
mas show  emanating  from  there,  slated 
to  be  first  broadcast  for  American  from 
that  city. 

ROSS  McCONNELL,  war  correspondent 
for  KOMO  Seattle,  has  addressed  50 
business  clubs  and  organizations  since 
his  return  to  the  U.  S.  from  mission  to 
Tokyo  Bay  with  group  of  correspond- 
ents to  witness  Japanese  surrender 
ceremonies  aboard  the  USS  Missouri. 


Ceremony  Broadcast 
PRESENTATION  of  Distinguished  Serv- 
ice Cross  for  first  time  to  local  boy, 
Sgt.  Robert  A.  Prueher,  was  broadcast 
by  WCLO  Janesville,  Wis. 


GOT  A  JOB  TO  DO 


Idaho's 

ist  Powerful  Sfation 

BROADCASTING    •    Broadcast  Advertising 


CLEVELAND'S 

WGAR 

THE     FRIENDLY  STATION 
FREE 


SPEECH 


RADIO'S  XXV 


mike"    krw\  ANHIV[*SARY 


IT'S  THE  STATION 
THAT  KNOWS  HOW 
TO  SAY  GOODNIGHT 


Not  just  another 
late  hour  filler, 
"Sleepy  Serenade" 
is  a  top  production, 
a  WGAR  nightcap 
of  music  and  poetry 
which  thousands  of 
Clevelanders  have 
learned  to  enjoy 
seven  nights  a  week. 
We  are  fussy 
about  "off-hours" 
because  our  audience 
has  learned  to  expect 
good  listening  on  WGAR 
at  all  hours. 


WCMI 

makes  those 
Advertising 
Dollars  work 
three  ways! 


0lt's  only  8.5  miles  from 
the  WCMI  transmitter  to 
the  center  of  population 
in  Huntington,  West  Vir- 
ginia .  .  .  only  7.0  miles 
to  Ironton,  Ohio. 

^WCMI  reaches  a  sales  re- 
sponsive audience  in  the 
industrial  tri-state,  on  a 
low  cost  per  listener  basis. 
For  specific  data  write  us 
— or  see  a  John  E.  Pear- 
son representative. 

Triple  Coverage 

where  it  counts! 


WCMI 


A   NUNN  STATION 


Joseph  B.  Matthews,  Mgr. 

Ashland,  Ky.  - 
Huntington,  W .  Va. 


NUNN  STATIONS 

mj  rut  \  Ashland,  Ky. 

WtWI1  )  Huntington, 

W.  Va. 

WlAP,  Lexington,  Ky. 

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KFDA,  Amarillo,  Tex. 
Owned  and  operated 
by  Gilmore  N.  Nunn 
and  J.  Lindsay  Nunn. 


MARTIN  HORRELL,  McCann-Erick- 
son  producer  of  "Grand  Central 
Station",  broadcast  Saturday  on 
CBS  for  the  agency's  client,  Plllsbury 
Mills,  tried  new  technique  Nov.  17  to 
give  program  an  unusual  continuity.  He 
used  an  oral  effect  similar  to  the  "dis- 
solve" technique  of  motion  pictures, 
achieving  effect  by  having  the  "curtain" 
line  of  one  character  become  first  line 
of  another  character  In  next  scene.  The 
overlap  of  words  was  designed  to  pro- 
duce same  result  as  camera  fade. 

Women's  Features 
TALKS  for  women  now  scheduled  five- 
weekly  on  CBC  national  and  regional 
networks  include  "CBC  Cooking  School 
of  the  Air",  consumer  Information, 
topical  news,  women  in  public  office  on 
duties  of  women  as  citizens;  "School 
for  Parents",  dramatization  of  lives  of 
women  who  achieved  outstanding  social 
reforms,  how  women  can  help  bring 
permanent  world  peace,  practical  ad- 
vice on  successful  community  service 
and  recreation  projects  in  town  and 
country,  and  talks  on  dress  making. 

New  Variety  Show 
NEW  SATURDAY  morning  variety 
show,  "Wake  Up  and  Smile",  started  on 
American  on  Nov.  17,  9-10  a.m.,  replac- 
ing Saturday  edition  of  the  "Breakfast 
Club".  At  the  start  of  each  15-minute 
period,  cast  of  program  direct  their  re- 
marks to  an  honor  city  to  wake  up  its 
citizens  with  a  smile.  Station  affiliated 
with  American  also  is  saluted  in  song 
each  week. 

Famous  Orchestras 

NBC  sustaining  series,  "Orchestras  of 
the  Nation",  starts  its  third  consecu- 
tive season  Dec.  15,  this  year  augmented 
to  Include  14  major  American  sym- 
phony orchestras  under  the  direction 
of  noted  conductors.  Kansas  City  Phil- 
harmonic Orchestra  opens  the  24-week 
series.  Pick-up  each  week  will  be  made 
from  home  city  of  scheduled  orchestra. 

Matinee  Interviews 
NOW  BROADCASTING  from  specially 
constructed  studio  in  theater  lobby, 
"RKO  Matinee"  program  of  WCOL  Co- 
lumbus, O.,  has  been  expanded  to  In- 
clude audience  question  participation 
on  movie  stars  in  addition  to  inter- 
views with  visiting  personalities.  Quar- 
ter-hour program  is  heard  daily. 

State  Series 
TUESDAY  evening  talks  by  clergymen 
of  state  is  format  for  new  program 
sponsored  by  Georgia  Power  Co.  on  WSB 
Atlanta.  Titled  "This  Is  Your  Georgia", 
series  covers  history,  culture  and  cur- 
rent opportunities  in  industry,  com- 
merce, education,  agriculture  and  edu- 
cation. 

New  on  WGN 

WGN  Chicago  introduced  two  new  pro- 
grams last  week:  "Ralph  Slater,  Hypno- 
tist", 9  p.m.  (CST)  Thursday,  and 
"Grand  Ole  Opry"^  12:30  p.m.  Satur- 
day. Latter  features  American  folk 
music  and  humor.  Half-hour  program 
will  expand  to  one  hour  show  Dec.  8. 

Stories  of  Sea 
DRAMATIC  series  of  unsolved  mys- 
teries of  the  sea  starts  Nov.  20  on  CBS 
"It's  Maritime"  as  Tuesday  evening 
program.  Drama  will  narrate  what  is 
known  of  lost  ships  and  then  follow 
with  a  logical  and  entertaining  drama- 
tization of  what  might  have  happened 
to  them. 

Rackets  Exposed 
CAMPAIGN  against  racketeering  Is 
basis  of  series  of  new  Mutual  Sunday 
series,  "Racket  Smasher".  Dramatiza- 
tions deal  with  racketeering  in  Its  most 
modern  forms  and  are  produced  in  co- 
operation with  the  Better  Business  Bu- 
reau, which  provides  actual  case  his- 
tories. 

Science  Dramas 
HOW  SCIENCE  helps  in  everyday  life 
is  theme  of  a  new  26-week  dramatic 
series  "Science  a  la  Mode"  on  CBC  Do- 
minion network.  Series  Includes  lessons 
relating  how  scientific  research  is  con- 
ducted, how  science  makes  living  more 
comfortable,  how  science  moves  freight 


and  people,  development  of  aviation, 
radio,  telephone,  television,  benefits  of 
radar  for  human  safety,  science  and 
sports  and  similar  subjects.  » 

Local  Events 
OPEN  to  social  and  civic  announce- 
ments and  speakers,  new  public  service 
program  heard  on  WHYN  Holyoke, 
Mass.,  is  titled  "Northampton  Merry- 
Go-Round".  Local  news  items  are  pre- 
sented by  Daily  Hampshire  Gazette. 
Program  is  heard  daily  3-3:30  p.m. 

Music  News 
MUSIC  news  of  the  week,  behind  the 
scenes  stories  of  the  music  world  and 
guest  artists,  will  be  featured  on  "Music 
Memos"  on  WLIB  New  York  starting 
Nov.  22.  Thursday  series  is  conducted 
by  Harriet  Johnson,  author  and  music 
columnist  of  New  York  Post. 

Industry  Plans 
PHILADELPHIA  industrial  leaders  dis- 
cuss their  opinions  of  business  trends 
and  reconversion  plans  on  new  program 
of  WIP  Philadelphia.  Public  is  requested 
to  submit  questions  to  speakers  or  sug- 
gestions on  guests  they  wish  to  hear. 

French  Show 
RECIPROCAL  programs  shortwaved 
from  Radio  France  are  now  being  heard 
on  WLW  Cincinnati  which  for  several 
months  has  been  feeding  programs  to 
the  French  system. 

Dickens'  'Carol' 
HALF-HOUR  version  of  Dickens'  "A 
Christmas  Carol",  starring  Tom  Ter- 
riss  as  Ebenezer  Scrooge,  has  been  tran- 
scribed for  local  sponsorship  by  Kasper- 
Gordon  Inc.,  Boston. 


WAR  SHIPPING  Adm.  new  transcribed 
series,  "Heroes  of  the  Merchant  Ma- 
rine", is  being  released  on  more  than 
200  stations  according  to  Universal  Re- 
cording Division,  San  Francisco. 


Orchestra  Schedule 

FOURTEEN  major  American  sym- 
phony orchestras  are  included  in 
the  broadcast  schedule  of  Orches- 
tras of  the  Nation,  which  marked 
its  third  consecutive  season,  as  an 
NBC  sustainer  Dec.  15  (2-3  p.m.). 

The  Kansas  City  Philharmonic 
Orchestra,  conducted  by  Efram 
Kurtz  opened  the  24-week  series. 
In  each  instance  pick-ups  will  be 
made  from  the  home  city  of  the 
featured  orchestra.  Roster  of  or- 
chestras and  their  conductors  in- 
clude: Cincinnati  Symphony,  Eu- 
gene Goossens  (April  6  and  13) ; 
Columbus  Philharmonic,  Izler  Solo- 
mon (Feb.  16-Mar.  16) ;  Denver 
Symphony,  Saul  Caston  (Mar.  23- 
30) ;  Eastman  School  Symphony, 
Howard  Hanson  (May  4,  18-25)  ; 
Harrisburg  Symphony,  George 
Raudenbush  (Apr.  20) ;  Kansas 
City  Philharmonic,  Efrem  Kurtz 
(Dec.  15-Jan.  20) ;  Kansas  City 
Philharmonic,  Robert  Whitney 
(Dec.  22)  ;  NBC  Symphony,  from 
Columbia  University  Festival, 
(May  11) ;  New  Orleans  Symphony, 
Massimo  Freccia  (Mar.  2-9) ;  Okla- 
homa State  Symphony,  Victor 
Allesandro  (Feb.  23) ;  Pittsburgh 
Symphony,  Fritz  Reiner  (Jan.  12- 
19)  ;  Rochester  Symphony,  Guy 
Frazier  Harrison  (Dec.  29-Jan.  5) ; 
St.  Louis  Symphony,  Vladimir 
Golschmann  (Feb.  2-9)  and  South- 
ern Symphony,  Carl  Bamberger 
(Apr.  27). 


Frigidaire  Is  to  Sponsor 
Half  Hour  Show  on  CBS 

NEGOTIATIONS,  which  have 
been  in  progress  for  the  past 
month,  were  completed  in  Holly- 
wood last  week  for  Frigidaire  Di- 
vision, General  Motors  Corp.,  Day- 
ton, to  premiere  a  weekly  half- 
hour  network  show  Frigidaire 
20th  Century  Air  Theater,  begin- 
ning Jan.  6,  2-2:30  p.m.  EST  Sun- 
day on  full  CBS  network. 

Frigidaire  will  utilize  proper- 
ties of  20th  Century  Studios,  in- 
cluding stories,  stars  and  support- 
ing players,  and  cost  has  been  esti- 
mated at  approximately  $25,000 
per  week,  including  air  time  and 
production.  Typical  of  the  list  of 
properties  made  available  for  the 
show  are  (stories)  "A  Tree  Grows 
in  Brooklyn,"  "Lifeboat,"  "Wil- 
son," "Dolly  Sisters,"  etc.  .  .  . 
(talent)  Alice  Faye,  Betty  Grable, 
Fred  MacMurray,  John  Hodiak, 
etc.  .  .  . 

Producer,  director  and  an- 
nouncer for  the  shows  have  not 
yet  been  announced.  Contract  for 
52  weeks  calls  for  five-year  option, 
in  addition  to  weekly  schedule 
through  1946,  and  was  placed  thru 
Foote,  Cone  &  Belding  Agency. 


Westinghouse  Net  Drops 

WESTINGHOUSE  Electric  Corp. 
had  net  income  of  $13,673,825  for 
first  9  months  of  1945,  decrease  of 
18%  as  compared  to  net  of  $16,- 
711,097  for  same  period  of  1944. 
Net  billings  for  9-month  period 
were  $518,869,515,  down  15%  from 
1944.  Decrease  was  attributed  to 
termination  of  war  contracts  and 
to  20-day  strike  during  September 
at  six  Westinghouse  plants. 


Clinics  to  Be  Annual 

CBS  PROGRAM  clinics  will  be  an 
annual  affair,  Douglas  Coulter, 
vice-president  in  charge  of  pro- 
grams, has  announced  following 
a  unanimous  vote  of  approval  of 
last  summer's  sessions  by  the  93 
program  managers  who  attended 
them.  As  this  year,  separate,  con- 
current clinics  will  be  held  in  New 
York  and  Los  Angeles,  but  the 
1946  sessions  will  probably  be  held 
in  the  spring  instead  of  July. 


77ie  fitfuftXt 

TRANSCRIPTION 


LIRRARY 


TO  FILL  ALL  REQUIREMENTS 

AMERICAN  FOLK 
MUSIC 


M.  M.  COLE  CO. 

823  S.  WABASH  AVE. 

CHICAGO  5.  ILL 


Page  64    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


Leading  Advertisers  know  that  Detroit 
is  the  most  responsive  and  fastest  moving 
market  in  the  world  .  .  .  and  they  pick  WXYZ 
because  this  station  completely  covers  the 
Detroit  area  .  .  .  where  there  is  a  market 
with  a  billion  dollar  buying  power. 

WXYZ  maintains  an  aggressive  Mer- 
chandising Service  Department  insuring  that 
advertised  products  are  adequately  supported. 

Go-getting  merchandisemen  promote  the 
retail  outlets  right  to  the  last  customer.  Tested 
types  of  promotion  are  used  to  insure  the 
WXYZ  advertiser  the  best  possible  results. 


WXYZ 


BROADCASTING    •    Broadcast  Advertising 


Key  Station  of  the  Michigan  Radio  Network) 

Affiliated  with  the  American  Broadcasting  Company,  Inc. 

Owned  and  Operated  by  the 
KING-TRENDLE  BROADCASTING  CORPORATION 
1700  Stroh  Building       •       Detroit  26,  Michigan 

Represented  by  the  Paul  H.  Raymer  Co. 

November  19,  1945    •    Page  65 


TechmcalJ^ 


THE  CAS£  OF 
THE  SATISFIED  CLIENT 

^^^^^^ 

To  that  impressive  list  of  local 
advertisers  on  KFI  (because  this 
station  is  the  best  radio  buy  in  Los 
Angeles)  can  be  added  the  name 
of  Packard-Bell  Company,  peace- 
time producers  of  radios  and  radio 
combinations.  We  were  recent- 
ly talking  to  Howard  D.  Thomas, 
Jr. . . .  P-B's  young  general  man- 
ager . . .  and  he  told  us  that  nary  a 
day  goes  by  that  a  healthy  number 
of  dealers,  distributors  and  con- 
sumers don't  call  Packard-Bell  to 
find  out  when  their  post-war  radio 
phonographs  will  be  on  the  mar- 
ket. Moreover,  these  inquiries  are 
directly  traceable  to  their  half- 
hour  program,  "Phonocord  Fam- 
ily Party"  Saturday  nites  at  9:30. 
Aside  from  being  a  right  smart 
testimonial  for  the  pulling  power 
of  Station  KFI,  this  little  story 
points  to  another  wise  advertiser 
who  took  to  the  air  when  he  had 
nothing  to  sell  to  safeguard  his 
position  as  the  West's  leading 
manufacturer  of  radios. 


HAIL  THE  CONQUERING  HERO 


First  KFI  staff  announcer  to  re- 
turn to  the  station  since  the  war's 
end  is  Al  Poska.  Fondly  remem- 
bered by  listeners  as  the  principal 
on  "Poor  Poska's  Almanac"  Al  has 
been  in  the  Navy  for  over  three 
years  and  spent  eighteen  months 
in  the  Mediterranean  Theatre. 
Along  this  line,  statistics  on  KFI 
personnel  show  that  thirty-seven 
persons  went  to  the  armed  forces, 
four  have  returned  and  we  can 
gratefully  report  there  were  no 
casualties  among  any  of  them. 


640  H^T  I 

DCYCLES    JL JB-     ML  WAT1 

NBC  for  LOS  ANGELES  ° 


Page  66    •    November  19,  1945 


LT.  COMDR.  RICHARD  M.  MAT  HE  S, 
USNR,  released  from  active  duty  in 
Navy  Bureau  of  Ships,  has  joined 
Pinch  Telecommunications,  Passaic,  N.  J., 
as  chief  engineer  and  plant  manager. 
While  in  the  Navy  he  assisted  CAPT. 
W.  G.  H.  FINCH,  president  of  the  com- 
pany which  specializes  in  facsimile 
equipment,  in  developing  and  designing 
special  electronic  apparatus  for  use  by 
Navy  ships  and  aircraft.  Mathes  had 
been  with  RCA  laboratories  engaged  in 
the  developing  of  facsimile  equipment 
and  related  research  since  1925. 

DR.  ALLEN  B.  DuMONT,  president  of 
Allen  B.  DuMont  Labs.,  was  main 
speaker  at  a  luncheon  meeting  of  the 
Newark  Ad  Club  on  Nov.  12. 

NEW  BOOK.  "Television  Programming 
and  Production",  by  RICHARD  HUB- 
BELL,  television  consultant  for  WLW 
Cincinnati  and  The  Grosley  Corp.,  is 
now  being  used  as  basic  text  for  televi- 
sion courses  of  New  York  U.,  Yale  TJ. 
School  of  Drama  and  Fine  Arts,  and  TJ. 
of  California. 

RAY  WOLFE  is  new  addition  to  engi- 
neering staff  of  WFTL  Philadelphia. 

JACK  BEEBE  has  been  placed  in  charge 
of  manufacturing  and  distribution  of 
S-N-C  transformers  made  by  Swain 
Nelson  Co.,  Glenview,  111.,  radio,  elec- 
tronic and  photographic  equipment 
manufacturer.  He  formerly  was  with 
the  manufacturing  and  sales  divisions 
of  Thordarson  Electric  Mfg.  Co. 

STEVEN  C.  GARCIA,  released  from 
Maritime  Service  as  lieutenant,  has  re- 
turned to  engineering  staff  of  WKBZ 
Muskegon,  Mich. 

BILL  HOWARD,  released  from  Royal 
Canadian  Navy,  has  joined  engineering 
staff  of  CBR  Vancouver. 

TOM  RASNOVICH,  released  from  the 
Army  as  a  captain  with  the  infantry 
in  China-Burma  area,  has  returned  to 
the  engineering  staff  of  KFRC  San 
Francisco. 

JOHN  MITCHELL,  in  Army  service 
since  June  1943,  has  returned  to  WLW 
Cincinnati  as  studio  technician. 

ROBERT  H.  SIMISTER,  engineer  of 
WPRO  Providence,  R.  I.,  Nov.  18  was 
to  marry  Florence  H.  Parker. 

THEILL  SHARPE,  JIM  SPECK  and 
PAUL  BOSTAPH,  following  discharge 
from  the  AAF  as  majors,  have  rejoined 
engineering  staff  of  WFAA-KGKO  Dal- 
las-Fort Worth. 

BERT  SATHER,  in  Army  for  four  years 
and  CBI  veteran,  is  now  engineer  with 
KYSM  Mankato,  Minn. 

NAVIGATIONAL  radar  designed  espe- 
cially for  the  Merchant  Marine  and 
featuring  simplified  operation  and  com- 
pact design  has  been  announced  by 
Raytheon  Mfg.  Co.,  Waltham,  Mass. 
Called  "Raytheon  Raydar",  equipment 
comprises  three  units,  antenna,  trans- 
mitter-receiver and  indicator,  and  is 
designed   to    operate    from  shipboard 


Pointless  Elk 

EMPLOYES  at  WBBM-CBS, 
Chicago,  had  their  meat  prob- 
lem solved  for  them  the  other 
day  by  a  faithful  listener. 
Mrs.  Nellie  Severance  Karst, 
Montana  ranch  owner  and 
fervent  follower  of  CBS'  Ma 
Perkins,  was  so  pleased  after 
meeting  the  cast  on  a  visit  to 
WBBM,  that  she  has  prom- 
ised to  send  them  an  elk.  She 
neglected  to  say  whether  the 
elk  would  arrive  on  the  hoof 
or  ready  for  immediate  con- 
sumption, which  has  "Ma" 
worried. 


115-volt  power  source  with  an  expected 
maximum  range  of  15  to  20  miles  for 
large  surface  objects  such  as  type  C-3 
ships,  or  four  to  six  miles  for  small 
objects  such  as  bell  buoys.  Complete 
installations  probably  will  be  made  to 
Merchant  Marine  operators  for  less 
than  $10,000,  company  said. 


WHEN  the  control  operator  of  WCHS 
Charleston,  W.  Va.,  key  station  of  the 
West  Virginia  Network,  failed  to  show 
up  to  put  the  station  on  the  air  one 
morning,  Charles  Banks  (above),  sta- 
tion custodian,  took  over  the  operator's 
engineering  duties  until  the  regular 
man  arrived.  He  explained  he  had  been 
watching  the  operations  for  years,  had 
always  hoped  some  day  to  have  a  chance 
to  handle  them  himself.  Station  claims 
he  is  first  Negro  control  operator  in  any 
U.  S.  station. 


A  TOTAL  of  3.000.000  stamps  has  been 
received  at  WABC  New  York  for  the 
"Stamps  for  the  Wounded  Society", 
which  turns  stamps  over  to  hospitalized 
veterans  for  therapeutic  measures. 


Egan  Is  Elected  President 
Of  Western  Union  Co. 

JOSEPH  L.  EGAN,  since  January 
1939  vice-president  in  charge  of 
public  relations  of  Western  Union 
Telegraph  Co.,  has  been  elected 
president  of  the  company.  He  will 
take  office  Dec.  15,  succeeding  A. 
N.  Williams,  who  becomes  chair- 
man of  the  board. 

Western  Union  earned  a  net  in- 
come of  $7,891,953  for  the  12 
months  ended  Sept.  30,  compared 
with  $7,365,761  for  preceding  year. 
Gross  operating  revenues  were 
$188,663,377  for  year  ended  Sept. 
30,  1945;  $185,599,106  for  year 
ended  Sept.  30,  1944.  For  first  nine 
months  of  1945  gross  was  $141,- 
955,502  and  net  $5,656,528,  com- 
pared with  gross  of  $139,195,768 
and  net  of  $5,421,967  for  same 
period  in  1944. 


'QUOTING  AMERICA 

Offered  by  Cowles  Group 
 To   Other  Station 


CA'  I 

roup  I 


'Marathons' 

THROUGH  an  improved  design 
by  Sylvania  Electric  Products  Inc., 
New  York,  the  life  of  the  famous 
early  radar  transmitting  tube, 
VT-127-A,  was  increased  more 
than  30  times,  from  300  to  10,000 
hours,  the  company  reports.  Speci- 
fications of  the  armed  forces  called 
for  a  minimum  life  of  500  hours  in 
radar  service,  and  tubes  showed  no 
signs  of  failure  at  the  end  of  10,000 
hours.  Signal  Corps  nicknamed 
them  "The  Marathons." 


A  DIGEST  of  radio,  newspaper, 
and  magazine  opinion  on  issues  of 
the  day,  Quoting  America,  is  break- 
ing down  the  long-standing  ta- 
boo concerning  the  mentioning  of 
other  networks  and  opposition 
commentators.  Developed  and  test- 
ed by  Cowles  Broadcasting  Co.,  the 
program  is  now  being  offered  to 
stations  throughout  the  country. 
Seven  stations,  besides  the  Cowles 
outlets,  are  carrying  it. 

On  the  theory  that  the  60  com- 
mentators and  radio  analysts  who 
broadcast  regularly  are  probably 
the  greatest  single  influence  in  in- 
terpreting and  shaping  American 
public  opinion,  Quoting  America 
gives  a  cross-section  of  the  views 
of  these  commentators  and  adds 
newspaper  and  magazine  opinions. 
Opposing  points  of  view  are  in- 
cluded to  give  a  balanced  treat- 
ment to  controversial  issues  on  the 
"forum  by  quotation". 

Cowles  tested  the  program  on  its 
own  stations  for  more  than  six 
months.  On  WCOP  Boston  it  is 
used  as  a  weekly  quarter-hour  pro- 
gram. On  WOL  Washington  it  is 
part  of  a  nightly  quarter-hour 
news  roundup.  On  WNAX  Yank- 
ton, S.  D.,  it  is  a  late-evening  10- 
minute  show.  Cowles  has  now  made 
it  available  in  script  form  to  other 
stations.  Those  currently  using  it 
include  WHEC  WTIC  KCMO 
WGBS  WHBF  WDAS  WCOA. 


CBC  Peace-Time  Hours 

PEACE-TIME  hours  of  operation 
have  been  resumed  by  the  CBC 
Trans-Canada  network.  Early  in 
the  war  CBC  stations  reduced  their 
time  on  the  air  to  conserve  equip- 
ment by  30  minutes  daily.  CBC  net- 
works now  sign  off  at  midnight 
EST  instead  of  11:30  p.m. 


years  of 
profitable 
peach  fuzz 

Each  year  over  2  million  bushels... 
10%  of  all  the  peaches  produced  in 
the  whole  South ...  picked  in  Spar- 
tanburg County  alonel 


WSPA 


SPARTANBURG, 
OUTH  CAROUN 

I  Home  of  Comp  Croff 

5000  waHs  Day,  1000  watts  Night 
950  kilocycles.  Rep.  by  Hollingbery 


BROADCASTING    •    Broadcast  Advertising 


The  hit  show  of  the  year  I 


AMERICA'S  FAVORITE  TENOR! 


Songs  you  like  to  hear  —  the  way  you  like  to  hear  them. 
Hear  Kenny  and  Donna  sing  the  songs  they've  made  fa- 
mous on  stage,  screen  and  radio!  A  grand  new  musical 
show  currently  sponsored  by  the  biggest  names  in  the 
national  spot  field  .  .  .  still  available  in  several  markets. 

write  for  F*©M  THg 

availabilities       r.  °*  HITS 

Wott"voO0 


DONNA  DAE 

*  J^MY  WALLt||GTON 

*  I  COLE 

and  his  music 


ROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  67 


Spoiisors  ^ 


ADAM  HAT  STORES  Inc.,  New  York, 
Nov.  12  started  spot  announcements 
In  41  Adam  Store  cities  throughout 
the  country  in  a  six-week  campaign 
through  Dec.  22.  New  York  stations  car- 
rying daily  announcements  include 
WNEW  WHN  WMCA  WINS  WLIB  WHOM 
WBYN,  WAAT  Newark  and  WPAT 
Paterson.  Radio  campaign  totals  about 
$50,000.  Agency  is  Buchanan  &  Co.,  New 
York. 

CAROLYN  GRAEVES,  formerly  in 
charge  of  publishing  instruction  books 
on  knitting  and  crocheting  for  the 
Spool  Cotton  Co.,  has  been  appointed 
advertising  manager  of  Weinreich  Bros. 
Co.,  New  York,  creator  of  Marvella 
Pearls.  Weinreich  sponsors  "Great 
Names  In  Music"  three  times  weekly  on 
WQXR  New  York,  through  Abbott  Kim- 
ball Co.,  New  York. 

WILLIAM  ROSS,  released  from  the  Army 
after  two  and  a  half  years,  has  rejoined 
Lord  Jeff  Knitting  Co.,  New  York,  as 
director  of  advertising  and  sales. 

PARAMOUNT    COSMETICS    Inc.,  New 

York,  has  placed  its  account  with  Madi- 
son Adv.  Co.,  New  York.  Radio  is  con- 
sidered for  early  next  year. 

A.  M.  PRODUCTS,  Greensboro,  N.  C. 
(A.  M.  Liquid  Shave  Cream),  has  ap- 
pointed Madison  Adv.  Co.,  New  York, 
to  handle  advertising  campaign.  Radio 
campaign  is  to  start  in  February. 

ANITA  of  PARIS,  New  York  (perfumes, 
toilet  waters),  has  appointed  L.  W.  Lewln 
Co.,  New  York,  to  handle  advertising 
campaign.  Radio  is  said  to  be  consid- 
ered. 

WOLVERINE  HOTEL,  Detroit,  plans 
soon  to  begin  its  first  radio  spot  cam- 
paign, using  three  spots  weekly  on  5  to 
10  stations  for  52  weeks.  Agency  is  First 
United  Broadcasters.  Hotel  recently  was 
purchased  by  OSCAR  FRIEDER,  presi- 
dent of  Willard  Tablet  Co.,  Chicago, 
veteran  radio  advertiser. 

UTILITIES  Engineering  Institute,  Chi- 
cago (industrial  training  school),  in 
first  use  of  radio  since  war,  on  Nov. 
26  is  to  begin  sponsorship  of  a  series 
of  quarter-hour  transcriptions  featur- 
ing Wendell  Hall,  "the  redheaded 
music  maker",  on  10  to  12  stations  not 
yet  selected.  Test  campaign  will  run 


for  13  weeks  and  is  being  placed  by 
First  United  Broadcasters,  Chicago. 
CLAIROL  Inc.,  Stamford,  Conn,  (hair 
treatment),  has  appointed  Roy  S.  Dur- 
stine  Inc.,  New  York,  as  agency.  Radio 
is  considered. 

S.  C.  JOHNSON  &  SONS,  Racine,  Wis. 
(Drax),  following  13  week  test  cam- 
paign on  KROS  Clinton,  la.,  and 
WDRC  Hartford,  Conn.,  has  renewed 
sponsorship  of  participations  and  spots 
on  the  two  stations  effective  Nov.  19 
for  an  additional  13  weeks.  Agency  is 
Needham,  Louis  &  Brorby,  Chicago. 
EASE  Inc.,  Los  Angeles  (soapless  wash- 
ing powder),  in  a  52-week  campaign  on 
Nov.  7  started  using  daily  transcribed 
announcements  on  five  local  area  sta- 
tions. List  includes  KFWB  KFAC  KMPC 
KFVD  KPAS.  Campaign  will  be  expand- 
ed to  include  other  Pacific  Coast  mar- 
kets as  distribution  is  established. 
Agency,  Dean  Simmons  Adv.,  Los  An- 
geles. 

HACKER-BYRNES  Corp.,  Los  Angeles 
(kitchen  ensemble),  new  to  radio,  on 
Nov.  12  started  sponsoring  a  thrice- 
weekly-quarter-hour  man-on -the-street 
program,  "Battling  Around  With  Bat- 
tersea",  on  KHJ  Hollywood.  Contract  is 
for  52  weeks.  Raymond  Keane  Adv.,  Los 
Angeles,  is  agency. 

PETROL  Corp.,  Los  Angeles  (PDQ  gaso- 
line), expanding  to  northern  California 
area,  on  Nov.  7  started  for  52  weeks 
using  daily  transcribed  announcements 
on  San  Francisco  stations  KPO  KFRC 
KQW  KJBS  KGO.  Firm  in  late  Novem- 
ber also  renews  for  52  weeks  similar 
schedule  on  KECA  KNX  KFI  KFAC 
KFWB  KMPC  KFXM  KFSD  KHJ.  Agen- 
cy, McNeill  &  McCleary  Adv.,  Los  An- 
geles. 

LEAR  Inc.,  home  radio  division,  will 
continue    American    network  Sunday 


75  million  bucks 
ain't  *hay! 


Not  hay  —  but 
$75,549,000*  gross  packed  value 
in  vegetables  and  citrus  fruits  was 
produced  in  nine  of  the  eleven 
counties  in  the  WIOD  primary 
area  —  1944-45  season. 
How  do  you  reach  this  market? 
.  .  .  Silly  boy! 


Biport. 


Notional  Representative! 
GEORGE  P.  HOLLINGBERY  CO. 
Southeast  Representative 
HARRY  E .  CUMMINGS 
JAMES  M.  leGATE,  Generol  Manager 

5,000  WATTS  •  614  KC  • 


NBC 


program  "Orson  Welles  Almanac" 
through  1946  to  advertise  Lear  radio  re- 
ceivers. Full  color  pages  in  Saturday 
Evening  Post,  Colliers,  Liberty  and 
other  national  magazines  and  a  cam- 
paign in  radio  trade  papers  also  will  be 
coordinated  with  other  dealer  helps. 
Agency  is  Arthur  Kudner  Inc.,  New 
York. 

KRAFT  CHEESE  Co.,  Chicago,  has 
placed  account  for  two  new  products  to 
be  announced  soon  with  Dancer-Fltz- 
gerald-Sample. 

HADLEY  FALLS  TRUST  Co.,  Holyoke, 
Mass.,  has  purchased  WHYN  Holyoke 
"Playhouse  of  Favorites"  program,  Sun- 
day 2-2:30  p.m.  Program  presents  classic 
literature. 

LEDER  BROS.,  regional  department 
store  in  eastern  North  Carolina,  now 
sponsors  Clifton  Beckwith,  local  moun- 
tain ballad  singer,  Tuesday  through 
Friday  12:30-12:45  p.m.  on  WPTF 
Raleigh,  N.  C.  Firm  also  has  started 
Sunday  quarter-hour  afternoon  organ 
music  series  by  Kingham  Scott.  Both 
contracts  are  for  52  weeks. 
FIRST  NATIONAL  BANK,  Dallas,  Tex., 
is  now  sponsoring  quarter-hour  weekly 
"Southwest  Magazine  of  the  Air"  pro- 
gram on  WFAA  Dallas.  Program  spot- 
lights personalities  in  the  news  and 
dramatizes  features  of  interest  to  area. 
Agency  is  Rogers  &  Smith,  Dallas. 
INTERNATIONAL  Vitamin  Corp.,  New 
York  (American  Home  Products  Corp. 
division);  Clopay  Corp.,  Cincinnati: 
Cimcool  Division  of  Cincinnati  Milling 
Machine  Co.  and  Bavarian  Brewing  Co., 
Covington,  Ky.,  have  placed  their  ac- 
counts with  Ralph  H.  Jones  Co.,  Cin- 
cinnati. 

CALCASIEU  Baking  Co.,  Lake  Charles. 
La.,  has  signed  for  five-weekly  spon- 
sorship on  KPLC  Lake  Charles  of  "Easy 
Aces",  quarter-hour  series  transcribed 
by  Frederic  W.  Ziv  Co.,  New  York.  Con- 
tract for  52  weeks  is  effective  January  1. 
BOWMAN  GUM  Inc.,  Philadelphia,  has 
placed  six  station  breaks  weekly  for  52 
weeks  for  Warren's  Gum  on  KYW  Phil- 
adelphia, through  Franklin  Bruck  Adv. 
Agency,  New  York.  Other  new  accounts 
include:  Castle  Coal  Co.,  Philadelphia, 
six  station  breaks  weekly  for  26  weeks, 
through  Earle  A.  Buckley  Adv.  Agency, 
Philadelphia;  Corn  Exchange  National 
Bank  &  Trust  Co.,  Philadelphia,  one- 
minute  announcement  weekly  for  52 
weeks,  through  Neal  D.  Ivey  Co.,  Phila- 
delphia. 

SONTAG  DRUG  Co.,  Los  Angeles,  on 
Nov.  19  starts  six-weekly  quarter-hour 
newscast  on  KHJ  Hollywood  for  52 
weeks. 

BILL  WILLIAMS  Used  Cars,  New  York, 
is  now  sponsoring  on  WINS  New  York 
Sunday  afternoon  "Bill  Williams  Club 
of  the  Air",  hour  program  of  which  a 
quarter-hour  is  devoted  to  national 
men's  organization  of  that  name  or- 
ganized by  the  used  car  dealer  who  is 
also  editor  of  True,  magazine  for  men 
published  by  Fawcett  Publications  Inc., 
New  York.  Agency  for  account  is 
Klinger  Adv.,  New  York. 
DEARBORN  INDUSTRIES,  Chicago 
(electrical  appliances  dealer),  has  ap- 
pointed Rocklin  Irving  &  Assoc.,  Chi- 
cago, to  handle  advertising.  Dearborn 
Nov.  9  began  sponsorship  of  four 
quarter-hour  shows  weekly  on  WJJD 
Chicago. 

CANADIAN     INDUSTRIAL  ALCOHOL 

Co.,  Montreal  (Maple  Leaf  Anti-Freeze), 
is  using  transcribed  spots  twice  daily 
on  a  number  of  Canadian  stations. 
Agency  is  Stevenson  &  Scott,  Montreal. 
MAX  FACTOR  &  Co.,  Toronto  (cos- 
metics), is  using  spots  on  23  Canadian 
stations.  Agency  is  Ted  H.  Factor  Adv. 
Agency,  Hollywood. 

DR.  L.  R.  CLARK,  Seattle  (dentist), 
has  started  sponsoring  Associated 
Broadcasting  Corp.  series,  John  B. 
Hughes — News,  locally  five  times  per 
week  on  KRSC  Seattle.  Contract  for  52 
weeks  placed  through  Radio  Sales 
Corp.,  Seattle. 

SHORTY  BEVERAGES,  Toronto,  has 
started  spots  six-weekly  on  CKEY  To- 
ronto. Agency,  Frontenac  Broadcasting 
Agency,  Toronto. 

NEW  YORK  Telephone  Co.  (toll  calls) 
has  started  one-minute  announcements 
daily   on   New   York    stations  WABC 


WOR  WJZ  WEAF.  Spots  were  renewed 
on  WNEW  New  York  for  Nov.  12-Feb.  8 
period.  Agency  is  BBDO  New  York. 
PETER  PAUL  Inc.,  Naugatuck,  Conn., 
starts  Don  Hollenbeck,  WJZ  New  York 
news  commentator,  five  time  weekly 
effective  Dec.  31.  Contract  for  52  weeks 
was  placed  through  Platt-Forbes  Inc.. 
New  York.  400  Restaurant  Inc.,  New 
York,  has  purchased  one-minute  par- 
ticipations in  "Rumpus  Room"  on  WJZ 
Mon.-Wed.-Fri.,  effective  Nov.  5  for  13 
weeks.  Agency  is  Knickerbocker  Adv. 
Co.,  New  York.  Consolidated  Razor 
Blade  Co.,  Jersey  City  (Berkeley  Razor 
Blades),  starts  one-minute  participa- 
tions on  "Here's  Morgan"  on  WJZ  start- 
ing Nov.  22  for  52  weeks.  Agency  is  Grey 
Adv.  Agency,  New  York. 
JOSEPH  HORNE  Co.,  Pittsburgh,  Nov. 
15  started  sponsorship  on  WCAE  Pitts- 
burgh of  Monday  through  Friday  5:15- 
5:30  p.m.  "Christmas  Adventures  of 
Cloudchaser,  Betty  and  Bob".  Contract 
effective  through  Dec.  21. 
BENSON  SHOPS,  Los  Angeles  (institu- 
tional), Nov.  12  started  for  52  weeks 
sponsoring  five-minute  live  program, 
"Ozzie  Waters  &  His  Guitar"  on  KNX 
Hollywood.  Agency,  Adolphe  Wenland 
Adv.,  Hollywood. 

DR.  F.  E.  CAMPBELL,  Los  Angeles 
(credit  dentist),  adding  to  list  of  south- 
ern California  stations,  on  Nov.  19 
starts  using  30  spots  weekly  on  KFAC 
Los  Angeles.  Contract  is  for  52  weeks. 
Agency  is  Allied  Adv.  Agencies,  Los 
Angeles. 

KORDIN  SALES,  Chicago  (perfume  and 
cosmetic  house),  began  sponsorship 
Oct.  29  of  six  quarter-hour  shows  week- 
ly on  WJJD  Chicago  for  13  weeks.  Con- 
tract placed  by  Rocklin  Irving  &  Assoc., 
Chicago. 

NEW  ADVERTISERS  on  American  since 
Jan.  1  include:  Benjamin  Moore,  Equit- 
able Life  Assurance  Society  of  the  U.  S., 
Pinaud  Inc.,  General  Baking  Co.,  Pa- 
cific Coast  Borax,  Pharma-Craft  Corp., 
Mars  Inc.,  Prudential  Life  Insurance 
Co.,  U.  S.  Steel  Corp.,  L.  E.  Waterman 
Co.,  Ward  Baking  Co.,  Lear  Inc.,  H. 
Fendrich  Inc.,  Armour  &  Co.,  William 
Wise  &  Co.,  B.  F.  Goodrich  Co.,  Wild- 
root  Co.,  Christian  Science  Publishing 
Society  and  Frank  H.  Lee  Co.  On  Pa- 
cific Coast  following  new  accounts  have 
started  on  American  since  January: 
Guittard  Chocolate  Co.,  Chemicals  Inc., 
Foster-Milburn  Co.,  Hunt  Packing  Co., 
Signal  Oil  Co.,  Iodent  Chemical  Co. 

COMFORT  MANUFACTURING  Co.,  Chi- 
cago, effective  Nov.  19  begins  participa- 
tion in  "Sunrise  Salute"  and  "House- 
wives' Protective  League,"  5  times  week- 
ly on  WBBM  Chicago.  Both  shows  fea- 
ture Paul  Gibson.  Contracts  for  13 
weeks  were  placed  by  McJunkin  Adver- 
tising Co.,  Chicago. 

GOLDEN  FLEECE  Co.,  New  York  (tis- 
sues and  sanitary,  napkins),  has  ap- 
pointed Gray  &  Rogers,  Philadelphia, 
as  agency. 

PHILADELPHIA  Certified  Milk  Products 

Assn.  has  placed  one  15-minute  studio 
program  weekly  for  37  weeks  on  WFIL 
Philadelphia,  through  Clements  Adv. 
Agency,  Philadelphia.  Other  new  busi- 
ness at  station  includes:  Yager  Lini- 
ment Co.,  Baltimore,  five  announce- 
ments per  week  for  eight  weeks  through 
Harvey-Massengale  Co.,  Durham,  N.  C; 
Armour  Soap  Works,  Chicago  (Chiffon 
Flakes),  five  chain  break  announce- 
ments weekly  for  52  weeks,  through 
Foote,  Cone  &  Belding,  Chicago;  BC 
Remedy  Co.  (headache  powders),  10 
chain  breaks  and  minute  spot  an- 
nouncements weekly  for  52  weeks, 
through  Harvey-Massengale  Co.,  At- 
lanta. 

PENNBROOK  MILK  Co.,  Philadelphia, 
has  appointed  Seberhagen  Inc.,  Phila- 
delphia, to  handle  advertising. 

KELITE  PRODUCTS  Inc.,  Los  Angeles 
(Kenu),  on  Jan.  1  starts  52  weeks  par- 
ticipation in  '*Meet  the  Missus"  on  14 
CBS  western  stations,  Tuesday  2:45-3 
p.m.  (PST).  Agency  is  Little  &  Co.,  Los 
Angeles. 

HAROLD  F.  RITCHIE  &  Co.,  Toronto 
(Dipfoam  cleanser),  is  to  start  a  spot 
campaign  in  early  1946.  Agency,  Tandy 
Adv.  Agency,  Toronto. 

CUDAHY  PACKING  Co.,  Toronto  (Old 
Dutch  cleanser),  has  named  Grant  Adv. 
of  Canada,  Toronto,  to  handle  account. 

BRITISH    CERAMICS    &   CRYSTAL  of 

Canada,  Toronto  (china  and  glassware), 
has  started  half-hour  musical  program 
weekly  on  CHUM  Toronto.  Agency,  F. 
H.  Hayhurst  Co.,  Toronto. 
WHITE  LABS.,  Toronto  (Feenamint), 
has  started  one-minute  spots  on  large 
number  of  Canadian  stations.  Agency, 
Baker  Adv.  Agency,  Toronto. 


Page  68    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


Each  week  on  Denver's  KOA— veterans,  and  the  families 
of  veterans-to-be,  get  the  low-down  on  their  future 


One  week,  it's  "The  Veteran's  Re-employment 
Rights."  Another,  it's  "The  Veteran  and  His  G.  I. 
Insurance."  Whatever  the  problem,  KOA  brings  to 
its  microphones  the  men  who  know  most  about  it. 

A  real  G.  I.  asks  the  questions.  And  veterans  and 
their  families  all  over  the  Rocky  Mountain  West 
get  the  straight  dope. 

This  series,  which  has  the  cooperation  of  the 
Colorado  State  Veterans  Advisory  Council — and 
the  active  support  of  Denver  business,  government 


and  veterans'  affairs  representatives,  shows  what  a 
public  spirited  radio  station  can  do  in  bringing 
reliable  information  to  the  people  it  serves.  On 
KOA,  this  is  just  one  example  of  many  .  .  . 


--No  wonder 
FIRST  in  DENVER 


50,000  watts  850  KC 

Represented  by  NBC  SPOT  SALES 


KO  As  FIRST! 

First  in  PROGRAMS 
First  in  LISTENER  LOYALTY 
First  in  COVERAGE 
First  in  POWER 


and,  for  all  these  reasons  .  .  . 

FIRST  IN  DEALER  PREFERENCE 

( Ross-Federal  figures  prove  it) 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  69 


PMmoTion  ^ 


J.  Williams  Jr. 


CARL  SUTPHIN,  former  sales  promo- 
tion manager  of  American  Broadcast- 
ing Co.,  central  division,  Chicago,  has 
returned  to  that  post  following  release 
from  the  Army. 

JACK  WILLIAMS  Jr.,  son  of  JACK 
WILLIAMS,  president  of  WAYX  Way- 
cross,  Ga.,  and  edi- 
tor -  publisher  of 
Waycross  Journal- 
Herald,  has  been 
named  city  editor 
of  the  paper  follow- 
ing return  from 
armed  services.  In 
addition  to  other 
duties  he  will  serve 
in  public  relations 
capacity  for  both 
WAYX  and  the  pa- 
per, of  which  he 
was  telegraph  edi- 
tor before  entering 
the  Army.  Williams 
Jr.  has  served  -  in 
ETO  and  was  awarded  four  battle  stars. 

EDWARD  FEINTHAL,  assistant  direc- 
tor of  sales  promotion  for  WLW  Cin- 
cinnati, has  been  elected  town  clerk  of 
Montgomery,  O.,  suburb  of  Cincinnati. 
JOSEPHINE  THOMAS  has  been  named 
head  of  guest  relations  for  KYW  Phila- 
delphia. 

LLOYD  BROWNFIELD,  CBS  western  di- 
vision director  of  press  information,  is 
in  New  York  for  home  office  confer- 
ences on  West  Coast  originating  pro- 
grams. 

CHRISTOPHER  CROSS,  public  relations 
director  of  the  BBC  in  New  York,  is  the 
author  of  "Soldiers  of  God"  (E.  P.  Dut- 
ton  &  Co.,  New  York,  $2.75).  Written  in 
collaboration  with  Ma].  Gen.  William 
R.  Arnold,  former  chief,  U.  S.  Army 
Chaplains,  book  is  story  of  American 
clergymen  on  the  battlefield,  drawn 
from  experiences  of  almost  8,000  mem- 


bers of  the  Army  Chaplains  Corps.  Mr. 
Cross  is  also  the  author  of  "My  Fight- 
ing Congregation",  book  about  an  Army 
chaplain  in  combat  in  World  War  II. 
TED  OBERFELDER,  American  man- 
ager of  audience  promotion,  leaves 
Nov.  19  for  Minneapolis. 
DOROTHLY  LEFFLER,  with  CBS  since 
1942  and  previously  active  in  publicity 
and  promotion  for  Harper's  Bazaar, 
Bobbs-Merrill  Publishing  Co.,  Elizabeth 
Arden,  Dorothy  Gray  and  Elizabeth 
Maher,  has  been  appointed  magazine 
division  manager  of  the  CBS  press  in- 
formation department.  WALTER  J. 
MURPHY,  publicity  manager  of  WEEI 
Boston  before  entering  the  Army  in 
December  1942,  has  returned  to  civilian 
status  and  has  joined  the  magazine  di- 
vision. While  in  service,  Murphy  wrote 
two  War  Dept.  training  manuals, 
worked  on  War  Loan  drives  and  ar- 
ranged for  local  and  network  broad- 
casts. 

RC.3ERT  G.  SEWELL,  of  American's 
audience  promotion  department,  is 
father  of  a  boy,  Robert  Gregory. 
WILLIAM  McGRATH,  WNEW  New  York 
sales  promotion  and  television  director, 
lectured  on  activities  in  radio  and  tele- 
vision to  combined  radio  classes  at 
Syracuse  U.,  Nov.  16. 


Forest  Lawn  Folder 

USING  "ladies  and  gentlemen",  open- 
ing line  to  "Easy  Aces"  broadcasts,  a 
booklet  by  the  same  title  has  been  pre- 
pared by  Forest  Lawn  Life  Insurance 
Co.,  Glendale,  Cal.,  introducing  Good- 
man and  Jane  Ace  as  "America's  fun- 
niest husband  and  wife".  Booklet  de- 
scribes how  program  started  in  1931 
when  the  team  unexpectedly  had  to  ad 
lib  for  a  quarter-hour  broadcast  on  a 
local  station.  Unrehearsed  program 
scored  such  a  success  that  Aces  were 
asked  to  continue  it  as  regular  pro- 


STOP 
WATCHES 

Now 
Available 

FROM  STOCK 

6ALLET • GALCO • SECURITY 
TIMERS 

Send  for  catalog  showing  complete  line 
suitable  for  radio  work 

No  Priority  Necessary 

M.  J.  STILLMAN  CO.,  INC. 

Established  1914 
116  S.  Michigan  Ave.  Chicago  3,  III. 


PREVIEWING  Piper  Cub  monoplane  awarded  15-year-old  Bill  Heher  (absent)  of 
Franklin,  Pa.,  as  winner  of  Jack  Armstrong  Name-Your-Plane  contest,  are  (1  to  r): 
Bob  Leren  and  Fred  Lamb,  both  of  Knox  Reeves  Adv.,  Minneapolis;  Beverly  Fria- 
ble, associate  manager  of  aircenter  at  Mandel's,  Chicago  department  store;  E.  R. 
Peterson,  American  Broadcasting  Co.  network  salesman,  and  Russ  Nefl,  radio  di- 
rector of  Knox  Reeves.  Contest  was  conducted  by  General  Mills,  sponsors  of  "Jack 
Armstrong  Show"  Monday  through  Friday  on  American  Broadcasting  Co. 


gram,  which  soon  became  a  coast-to- 
coast  network  show.  Forest  Lawn  now 
sponsors  transcribed  version  locally. 

Breakfast  Programs 
PART  OF  PROMOTION  campaign  con- 
ducted by  WLW  Cincinnati  for  "Linda's 
First  Love",  program  sponsored  on 
WLW  and  a  number  of  other  stations 
across  the  country  by  Kroger  Grocery  & 
Baking  Co.,  Cincinnati,  consists  of  se- 
ries of  breakfast  broadcasts  in  WLW 
area  of  Ruth  Lyons  "Morning  Matinee" 
program.  Ralph  H.  Jones  Co.,  Cincin- 
nati, is  handling  overall  campaign 
[BROADCASTING,  Oct.  8]. 

Drug  Displays 
COOPERATIVE  promotion  project  has 
been  arranged  by  WTSN  Milwaukee  with 
retail  druggists  in  the  county  for  year- 
round  merchandise  and  program  pro- 
motion displays  in  windows  and  count- 
ers of  stores.  Displays  are  being  in- 
stalled in  groups  of  25  and  are  to  cover 
er>t.'re  area.  Colored  material  promotes 
WISN  and  CBS  drug-sponsored  uro- 
grams include  dummies  of  products 
advertised. 

Sports  Calendar 
SPORTS  calendar  promotion  piece  is 
being  distributed  by  WKB7  Muskegon. 
Mich.,  for  posting  on  bulletin  boards 
in  industrial  firms,  bowling  alleys, 
schools  and  barber  shoos  in  area.  Sized 
14  x  20  inches  and  printed  in  blue  and 
gold,  calendar  lists  sports  programs 
heard  on  WKBZ,  covering  local  school 
sports  schedules  and  other  features. 

WFIL  Availabilities 
FOUR  PAGE  "Produced  by  WTL"  pro- 
motion niece  has  been  prepared  by  the 
Philadelphia  station  to  advertise  six 
locally  produced  programs  available  for 
sponsorship.  Programs  are  "Hayloft 
Hoedow"".  "This  Week  in  Philadel- 
phia", "Sleepy  Hollow  Gang".  "Junior 
Music  Hall".  "Corcoran  Sneaking"  and 
"Tom  Moorhead — Sportscasts". 

WNAX  Album 
MAGA7INW-STYLED  album  and  fall 
urogram  guide  has  been  prepared  by 
WNAX  Yankton.  S.  D..  for  offering  to 
listeners  at  25  cents  per  copy.  Album 
contains  photos  of  all  officers  and  staff 
members  of  station.  13  photos  taken 
on  annual  Midwest  Farmer  Day  and  pic- 
tures of  stars  of  American  Broadcast- 
ine  Co.  network  programs  heard  on 
WNAX. 

CAB  Booklet 

BOOKLET  titled  "This  Is  Your  New  and 
Fxoanded  CAB"  has  been  issued  by  the 
Cooperative  Analysis  of  Broadcasting  to 
outline  and  relate  purpose  of  organi- 
zation, its  history,  new  expansions  in 
service  and  facilities,  structure  and  op- 
erational activities. 

Armstrong  Portfolio 
ARMSTRONG  RUBBER  Co.,  West- 
haven.  Conn.,  has  sent  to  its  dealers 
throughout  the  country  a  portfolio  list- 
ing cooperative  advertising  aids  which 
includes  SPries  of  one  minute  radio  an- 


Ne 


Plenty  of  Cards 
CAR  CARD  competion  is  heavy 
in  St.  Louis  area  with  radio  hold- 
ing more  than  its  own  in  that 
media  of  advertising.  Nearly 
every  St.  Louis  area  outlet,  KWK 
WIL  KSD  KXOK  WTMV,  is  using 
interior  and /or  exterior  car  cards 
to  promote  station  and  programs. 


POSTER  for  WNEW  New  York  weekly 
"Your  Home  of  Tomorrow"  program  is 
being  sent  to  more  than  500  New  York 
and  New  Jersey  household  appliance 
stores  for  counter  or  window  displays. 
Conducted  by  A.  P.  Peck,  program  fea- 
tures interviews  with  appliance  inven- 
tors and  manufacturers  and  advance 
information  on  new  devices  for  the 
home.  Poster  is  printed  in  five  colors 
and  is  14  x  18  inches  in  size. 


Program  Ad 
FORD  MOTOR  Co.,  Dearborn,  has  taken 
a  color  page  in  Life  Magazine  for  issue 
of  Dec.  21  to  advertise  special  broadcast 
of  "Ford  Sunday  Evening  Hour"  on 
American,  Sunday,  Dec.  23,  which  will 
feature  a  quartet  of  noted  singers. 
Agency  is  Kenyon  &  Eckhardt,  New 
York. 

Allen  Folder 

FOLDER  titled  "A  Medal  for  Allen"  has 
been  issued  by  NBC  in  observance  of 
Fred  Allen's  return  to  network  for 
Standard  Brands. 

WBT  Promotion 

WBT  Charlotte,  N.  C,  is  mailing  letter 
and  folder,  titled  "No  Skeletons  in  Our 
Closet",  to  agencies  and  sponsors.  Copy 
relates  "long-time  record  of  picking  of 
talent  that  goes  to  the  top". 


NAB  Radio  News  Clinic 
Discusses  Law  on  Libel 

EFFECT  of  libel  law  on  radio  sta- 
tions was  presented  to  the  first  of 
a  series  of  NAB  news  clinics  Nov. 
16  at  Springfield,  111.  Dr.  Fred  S. 
Seibert,  director,  U.  of  Illinois 
School  of  Journalism,  offered  a 
treatise  on  the  subject,  based  on 
experience  of  broadcast  stations. 

Representing  NAB  at  the  clinic, 
were  E.  R.  Vadeboncoeur,  WSYR 
Syracuse  vice-president  and  chair- 
man of  the  NAB  Radio  News  Com- 
mittee, and  Arthur  Stringer,  NAB 
Director  of  Promotion,  Committee, 
secretary.  Hosts  were  WCBS  and 
WTAX  Springfield. 


Page  70    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


OBLIGATION 


Our  War  Bond  dollars  helped 
to  make  victory  possible. 

It  is  now  our  obligation  to 
bring  our  armed  forces  home, 
care  for  our  wounded,  maintain 
our  occupation  troops,  provide 
veteran  rehabilitation,  care  for 
the  dependents  of  those  who 
made  the  supreme  sacrifice. 

BUY  VICTORY  BONDS 

INTERNATIONAL  BUSINESS  MACHINES  CORPORATION 


AIR  EXPRESS 


TYP.CAl  RATE  CHART   

——-—I  1  "Tover  40  lb*. 

I  5  lb«.  I  «  lb*  1  40  ,b*'  1  Cen"  P*r  'b' 


RATES  SHOWN  above  include  special  pick-up  and 
special  delivery  of  shipments  in  major  United  States  towns 
and  cities  —  with  3-mile-a-minute  speed  of  flight  in  between. 

SAME-DAY  DELIVERY  is  possible  in  many  cases.  If 
your  shipment  is  moving  to  or  from  an  off -airline  point,  rapid 
air-rail  schedules  serve  23,000  such  points  in  the  United  States. 
Service  direct  by  air  to  and  from  scores  of  foreign  countries. 

WHEN  TIME  MEANS  MONEY  -  an  order  gained, 
a  customer  better  served  —  Air  Express  "earns  its  weight  in 
gold." 

WRITE  TODAY  for  "Jig  Saw  Puzzle,"  a  booklet  packed 
with  facts  that  will  help  you  solve  many  a  shipping  problem. 
Air  Express  Division,  Railway  Express  Agency,  230  Park  Ave., 
New  York  17.  Or  ask  for  it  at  any  Airline  or  Express  office. 


Service  Front 

(Continued  from  page  32) 
contest  between  two  generals  and 
a  colonel  and  three  GI's.  Inci- 
dentally, GI's  won.  Another  fea- 
tured contest  was  between  nurses 
on  board  and  GI's,  with  nurses 
coming  out  ahead.  In  this  manner, 
AFN  brought  together  for  first 
time  on  shipboard  a  group  of  of- 
ficers and  enlisted  men  under  in- 
formal social  conditions. 

■:=      *  * 

Grateful  for  Radio 

UNDER  CONSTANT  penalty  of 
death  in  a  Japanese  prison  camp, 
Victor  Clarke  Besancon  and  his 
comrades  of  U.  S.  Navy  listened 
every  night  for  three  and  a  half 
years  to  Associated  Broadcasters 
Inc.  international  shortwave  sta- 
tions KWID  KWIX  San  Francisco, 
over  a  stolen  receiver  concealed  in 
the  prison  floor. 

Chief  Besancon,  who  prior  to  en- 
tering service  12  years  ago  as 
aviation  chief  radioman,  was  as- 
sistant engineer  of  KONO  San  An- 
tonio, Texas,  told  of  his  experi- 
ences at  KSFO  San  Francisco.  On 
second  day  after  his  arrival  in 
United  States  he  came  to  express 
his  appreciation  for  the  broadcasts. 
Explaining  that  their  shortwave 
receiver  was  stolen  from  a  nearby 
farmhouse,  he  told  how  it  was  con- 
cealed under  the  floor  with  two 
wires  leading  to  the  earphones. 
Through  daily  KWID  KWIX  broad- 
casts, prisoners  followed  course  of 
the  war,  Japanese  peace  feelers 
and  final  news  of  surrender. 


Pile  of  Junk 

IT  LOOKS  like  a  pile  of  junk  that 
might  have  been  thrown  together 
by  a  radio  ham  back  in  the  20's. 
That's  what  they  say  about  KMPI, 
the  10-watter  owned  and  operated 
by  the  51st  General  Hospital  at 
Fort  McKinley  near  Manila.  But 
the  station  that  was  built  from 
radio  parts  salvaged  from  wrecked 
Jap  planes  and  odd  bits  of  Signal 
Corps  equipment  is  furnishing  daily 
entertainment  and  news  to  hun- 
dreds of  patients  and  troops  in  the 
area. 

Hospital  personnel  proudly  claim 
that  KMPI  is  the  only  station  op- 


AFTER  THREE  YEARS  in  a  Jap 

prison  camp,  Capt.  Edwin  Kalb- 
fleish  Jr.  (r)  returns  to  KWK  St. 
Louis  where  he  was  assistant  news 
editor.  Ray  Dady  welcomes  him 
back,  after  interviewing  him  on  a 
broadcast.  He  expects  to  resume 
his  KWK  post  after  discharge. 


erated  by  and  for  a  hospital  in  the 
Western  Pacific.  It  was  first  estab- 
lished at  Hollandia,  Dutch  New 
Guinea,  growing  out  of  a  public 
address  system.  When  the  hospital 
was  transferred  to  Fort  McKinley, 
the  station  was  brought  along  and 
is  now  set  up  in  the  basement  of 
hospital  headquarters.  More  than 
60  receivers  in  the  barracks,  mess 
halls  and  hospital  wards  pick  up 
programs  seven  hours  a  day. 

It  is  affiliated  with  the  AFRS 
and  gets  transcribed  programs 
from  that  branch,  and  the  Army 
News  Service  from  there. 

Capt.  Howard  M.  Braunstein 
heads  the  station,  with  S/Sgt.  Walt 
Knowles  chief  announcer.  Sgt.  John 
A.  Lauro  is  program  director  and 
orchestra  conductor,  with  Sgt.  Jack 
Rawlinson  sportscaster.  Corp.  Mark 
McClintock  is  chief  engineer,  and 
he  also  puts  on  some  special  request 
shows.  In  his  regular  duty  time,  the 
corporal  is  the  X-ray  repairman  at 
the  hospital. 


ARTICLE  on  first  airplane  blind  date 
conducted  by  the  "Blind  Date"  pro- 
gram broadcast  on  American,  8-8:30 
p.m.  Friday,  sponsored  by  Lehn  &  Fink 
Products  Corp.  (Hinds  Honey  &  Almond 
Cream),  will  appear  in  January  issue 
of  Red  Book  Magazine.  Airplane  event 
took  place  Oct.  22  when  Arlene  Francis 
and  her  troup  of  winning  servicemen 
and  their  radio  actress  dates  flew  to 
Albany,  N.  Y.,  for  lunch  and  then  to 
Danbury,  Conn.,  for  tea  dancing  at  a 
country  club. 


Phone  AIR  EXPRESS  DIVISION,  RAILWAY  EXPRESS  AGENCY 
Representing  the  AIRLINES  of  the  United  States 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron" 

l  •  C.  E.  HOOPER  SUMMER  1945  INDEX  8  A.  M.  TO  6  P.  M.  j 


Page  72     •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


O  in  MULTI  UNIT  construction 


the  several  sections  of  the  transmitter  are 
standard  units  that  can  be  fitted  together  like 
building  blocks  —  


/Isms  gou  money -because 

installation  is  much  easier  and  consider- 
ably cheaper 

higher-power  units  can  easily  be  added  at 
any  time 

standardization  gives  greater  value 


•  The  standard  cabinet  units  of  the  new  RCA 

FM  Transmitters  are  only  25  inches  square 
(by  84  inches  high) 


O 


Then  are  relatively  light, 
easily  handled  by  two 
men -they  can  be  moved 
on  a  small  "dolly '  or  hand 
truck 


Easily  taken  through  an  ordi- 
nary door -carried  up  on  a  pass- 
enger elevator- arranged  in  other 
than  a  straight  line 


o 


RCA  Line  of  FM  Transmitters  with  the  GROUNDED  GRID! 


Broadcast  Equipment  Section 
RCA,  Camden,  N.  J. 

Please  send  me  full  information  about  your  new  RCA  FM  Trans- 
mitters with  the  new  Grounded  Grid. 

Name  

Title  

Company  

Street  Address  City  and  State  


RADIO  CORPORATION  OF  AMERICA 

RCA  VICTOR  DIVISION    •    CAMDEN,  N.  J. 
In    Canada,    RCA   VICTOR  COMPANY  LIMITED,  Montreal 


JLet's  Start  a  Package  Show  Business 


All  You  Have  to  Do  Is 
Think  Up  Programs, 
Then  Sell  'Em 

By  JOHN  GUEDEL 
OUR  FIRST  package  show  had  its 
origin  back  in  1938,  a  Pacific  Coast 
variety  quiz  and  stunt  show  titled 
Pull  Over  Neighbor,  which  emerged 
after  three  years 
as  People  Are 
Funny.  So  as  far 
as  I  know  we're 
the  oldest  outfit 
in  Hollywood 
dealing  exclusive- 
ly in  package  ra- 
dio snows'  (that 
is,  not  a  talent 
agency)    and  as 


Mr.  Guedel 


such  have  accum- 
ulated a  drawer 
full  of  "Do's"  and  "Don'ts". 

First  make  sure  you  actually 
have  a  complete  package  when  you 
present  it.  One  agency  executive 
told  me  a  guy  came  to  him  with 
a  package  which  consisted  of  a 
singer.  That's  all.  He  had  no  idea 
of  the  format,  size  of  the  band,  the 
writing,  production,  anything.  Oh, 
I  beg  your  pardon — he  did  have  a 
price  for  the  package.  Seven  thou- 
sand dollars,  a  nice  round  figure. 

Don't  just  put  an  arbitrary  fig- 
ure on  a  package  without  regard 
to  the  breakdown,  unless  you  have 
an  established  commodity  like  Fred 


Allen,  which  causes  agencies  to 
boost  the  price  by  competitive  bid- 
ding. Agencies  like  to  see  and  are 
entitled  to  see  a  breakdown  of  the 
costs  of  the  shows  they  buy. 

While  discussing  charges,  don't 
overlook  such  items  as  social  se- 
curity and  other  employer  taxes, 
public  liability,  libel  and  slander 
insurance,  accountant's  fee,  tips  to 

PRETTY  soft,  huh,  thinking  up 
programs,  peddling  them  to  agen- 
cies and  sponsors,  and  then  pocket- 
ing the  profits.  In  case  you'd  like 
to  get  in  on  a  little  of  this  easy 
money,  a  man  who  has  wrapped  up 
and  sold  many  a  fancy  package 
lets  you  in  on  the  trade  secrets. 
Maybe  you  didn't  know  it  was  so 
easy  to  sell  packages — or  is  it? 

people  not  directly  connected  with 
your  organization,  rent,  telephone, 
telegraph,  recordings  of  each  show, 
secretarial  work,  and  cost  of  din- 
ners for  the  sponsor  to  cheer  him 
up  after  he's  seen  the  Hooper.  And 
don't  forget  it  takes  plenty  of  peo- 
ple to  handle  all  the  details  of  a 
package. 

Be  sure  you  have  a  clear  under- 
standing as  to  whether  you  or  the 
agency  will  handle  fan  mail,  pub- 
licity, tickets,  special  contests,  and 
commercials.  Dan  B.  Miner,  who 
gave  me  my  first  radio  job  back  in 
'37,  told  me  a  clear  understanding 
on  all  points  before  any  deal  cuts 


nine-tenths  of  the  disagreements 
after  the  show  is  on  the  air. 

Be  sure  you  have  your  writers 
set  for  the  long  run,  not  just  the 
audition,  particularly  if  it's  a 
comedy  show.  T6o  many  packages 
have  come  untied  a  month  after 
such  statements  as  "The  man  who 
wrote  the  audition  can't  write  the 
show,  but  don't  worry,  we'll  get 
somebody  just  as  good." 

As  for  selling  your  show,  don't 
get  discouraged  if  it  isn't  snapped 
up  the  first  season  you  put  it  on 
wax.  I  tried  for  two  years  to  sell 
People  Are  Funny,  and  finally 
succeeded  through  a  lucky  break. 
I  read  in  a  trade  paper  that  Brown 
&  Williamson  Tobacco  Corp.  was 
dropping  Captain  Flagg  &  Sar- 
geant  Quirt  and  I  wrote  to  the  man 
whose  name  was  listed  in  the  ar- 
ticle, Tom  Wallace  of  Russel  M. 
Seeds  Co.,  that  I  had  the  answer 
to  his  problem.  The  letter  piqued 
his  curiosity  and  he  asked  for  a 
recording.  People  Are  Funny  was 
on  the  air  ten  days  later. 

I  had  lucky  breaks  on  Ozzie  and 
Harriet  which  sold  almost  immedi- 
ately after  we  made  the  audition. 

If  the  show  has  merit  the  spot 
will  come  up  eventually.  We've 
pioneered  five  coast-to-coast  quar- 
ter-hours and  eight  coast-to-coast 
half -hours,  all  of  which  are  still  on 
the  air;  we  have  only  one  package 
we've  been  unable  to  sell.  It  was 
made  in  1941  and  I  still  have  faith 
in  it. 


Agriculture  Dept.  Issues  FM  Primer 
For  Guidance  of  Farm  Organizations 


Fat  Girl  Contest 

CARLTON  FREDERICKS,  expert 
on  nutrition  and  conductor  of  Liv- 
ing Should  Be  Fun  on  WHN  New 
York,  is  conducting  a  search  for 
"Miss  Chubby  of  1946",  the  most 
beautiful  fat  girl  in  America.  Con- 
test will  be  on  during  November 
and  December,  and  Fredericks  has 
invited  fat  girls  to  send  their  pic- 
tures to  him.  Among  the  prizes 
will  be  a  reducing  course  by  a  phy- 
sician using  Frederick's  diet. 


Electronics  Glossary 

MORE  THAN  6,000  terms  used  in 
1  radio,   television,   industrial  elec- 
tronics, communications,  facsimile, 
|  sound  recording,  etc.,  are  defined 
■in    Electronics    Dictionary  (Mc- 
Graw-Hill Book  Co.,  New  York; 
$5) ,  new  book  by  Lt.  Comdr.  Nelson 
M.  Cooke,  USN,  executive  officer  of 
the  Radio  Materiel  School,  Naval 
I  Research  Laboratory,  Washington, 
and  John  Markus,  associate  editor, 
lElectronics.    Containing  approxi- 
mately 600  diagrams  and  sketches, 
•  the  book  is  described  by  its  authors 
las  designed  "to  present  the  lan- 
guage of  electronics  in  such  a  man- 
ner that  the  definitions  would  be 
of  value  to  those  who  need  an  elec- 
j  tronics    dictionary"  —  engineers, 
those  who  use  and  maintain  elec- 
I  tronics  equipment,  and  "particu- 
larly, the  beginners  who  are  in- 
terested   in   learning   about  elec- 
tronics." 


FM  PRIMER  has  been  issued 
by  Department  of  Agriculture  to 
meet  growing  interest  among  state, 
county  and  local  farm  organiza- 
tions in  this  branch  of  broadcast- 
ing. Field  representatives  of  the 
Department  report  many  organiza- 
tions, including  Grange,  Farmers 
Union  and  others  are  interested 
in  the  idea  of  starting  their  own 
FM  stations. 

A  catechism  of  information, 
the  bulletin  is  titled  "FM  for  You" 
and  was  written  by  George  Rowe, 
special  assistant  to  the  director, 
Office  of  Information.  After  a  de- 
tailed discussion  in  easy  language 
of  FM  and  what  it  is  all  about,  the 
booklet  goes  into  a  series  of  ques- 
tion-and-answer  sections,  conclud- 
ing with  state  radio  ownership 
figures  and  a  list  of  FM  stations. 

Opening  page  says  three  main 
advantages  of  FM  are  clear  recep- 
tion, economy  and  opportunity  for 
better  programs.  "Any  program 
on  FM  will  sound  better  than  on 
ordinary  radio,"  it  is  stated. 

Cost  of  building  an  FM  station 
varies  from  $20,000  to  $150,000, 
with  a  $60,000  average,  it  is  ex- 
plained. "In  contrast,  it  takes  hun- 
dreds of  thousands  of  dollars — or 
even  millions — to  buy  an  AM  sta- 
tion of  any  size,"  the  booklet  con- 


tinues. "Competition  for  these 
(AM)  scarce  facilities  bids  up  the 
price.  A  big  cost  factor  for  an  AM 
station  is  the  advertising  equity 
which  runs  the  purchase  price  far 
above  the  value  of  the  property. 
But  you  can  build  an  FM  station 
for  the  actual  cost  of  the  facili- 
ties. Then  you  can  get  your  adver- 
tising revenue  eventually  anyway 
(if  your  station  is  commercial). 

"People  who  hear  FM's  brilliant, 
clear  tone  just  once  are  often  dis- 
satisfied with  their  AM  radio  ever 
afterwards.  People  who  have  FM 
sets  report  that  they  seldom  listen 
to  their  AM  radio  at  all." 

Television  and  facsimile  will 
supplement  rather  than  replace 
FM,  it  is  brought  out. 

Discussing  advertising  revenue, 
the  booklet  says:  "It  is  difficult  to 
estimate  the  advertising  possibili- 
ties of  FM  because  few  of  the  47 
stations  now  in  operation  sell  ads. 
However,  there  is  a  rule  of  thumb 
in  radio  which  says  that  a  sta- 
tion's profits  run  about  a  dollar 
per  listener  per  year  —  which 
would  mean  $100,000  for  a  station 
whose  service  area  contained  100,- 
000  listeners.  There  are  some  low- 
powered  AM  stations  (about  250 
w)  that  gross  over  $100,000  per 
year.  For  all  AM  stations  and  net- 


Takes  to  the  Air 

JOHN  BARRON,  consulting 
radio  engineer  in  Washing- 
ton, last  week  was  granted 
an  airplane  pilot's  license, 
having  spent  his  spare  time 
during  the  year  in  flying 
instruction.  Next  summer,  he 
reports,  he  hopes  to  do  some 
work  looking  toward  making 
of  field  surveys  with  equip- 
ment aboard  his  private  sur- 
vey plane. 


DAVID  BERNSTEIN,  63 
DIES  IN  N.  Y.  HOME 

DAVID  BERNSTEIN,  63,  vice- 
president  and  treasurer  of  Loew's 
Inc.,  parent  company  of  Marcus 
Loew  Booking  Agency,  owner  of 
WHN  New  York,  died  Nov.  10  of 
a  heart  ailment  at  his  home  in 
New  York. 

Mr.  Bernstein  was  connected 
with  the  Loew  organization  for 
40  years,  starting  as  a  $12-a-week 
bookkeeper  and  becoming  one  of 
the  top  financial  experts  of  the 
amusement  industry.  The  $40,000,- 
000  refinancing  of  Loew's  recently 
completed  under  his  supervision  is 
said  to  be  the  largest  deal  of  its 
kind  in  the  motion  picture  field.  He 
is  survived  by  his  widow  and  three 
sons. 


Correction 

JEROME  SILL,  who  left  MBS 
where  he  was  eastern  division  man- 
ager, joins  American  network  Nov. 
19  as  sales  research  specialist,  and 
not  Associated  Broadcasting  Co. 
as  incorrectly  stated  in  the  Nov.  12 
Broadcasting. 


Inventor  Sues  Bendix 

DR.  LOUIS  H.  CROOK,  head, 
Aeronautical  School,  Catholic  U. 
of  America,  Washington,  and  as- 
sociates have  filed  suit  for  $21,000,- 
000  in  Wilmington,  Del.  Federal 
Court  against  Bendix  Aviation 
Inc.,  charging  Bendix  utilized 
Crook  invention  to  shield  ignition 
systems  after  rejecting  it  when  it 
was  submitted. 


works  in  1944  the  advertising 
revenue  was  $281,000  per  station. 

"The  few  FM  stations  now  sell- 
ing ads  do  not  seem  to  be  having 
much  trouble.  However,  most  of  the 
station's  ads  will  be  local  until  FM 
networks  are  built  up.  For  an  FM 
station  starting  out  in  a  new  area 
where  there  are  few  receiving  sets 
equipped  with  FM,  it  may  take 
close  to  two  years  before  its  adver- 
tising revenues  are  enough  to  sup- 
port the  station  completely. 

"The  best  customers  for  FM  are 
the  more  than  28,000,000  families 
that  own  AM  sets — representing 
about  85%  of  the  population,  95% 
of  urban  families  and  75%  of  rural 
families  (estimated  at  present)." 

Applicants  are  advised  to  hire 
lawyer  and  engineer  in  getting  an 
FM  station  started. 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  77 


DETROIT'S  LEADING 
INDEPENDENT 
STATION 


w 

J 

B 

ML 


WJBK 
DELIVERS 


WJBK  has  what  it  takes  to  hold 
big  time  accounts  year  after  year. 
Here  is  a  partial  listing. 

Stanback 

Carter's  Little  Liver  Pills 

Super  Suds 

Del  Monte  Coffee 

Ex  Lax 

Lifebuoy 

Rinso 

Tintex 

Wild  Root  Cream  Oil 

Wurlitzer 

Kresge 

Sunshine  Biscuit 
Pillsbury  Flour 
Oxydol 

Ward  Baking  Co. 
Adam  Hats 
Bond  Bread 
Chelsea  Cigarettes 

WJBK 
GETS  RESULTS 
* 

ANOTHER  REASON 

WHY 
STATION  WJBK 

Carries  more  national  ad- 
vertising .  .  .  does  a  larger 
dollar  volume  .  .  .  than  any 
other  250  watt  station  in 
the  country 


Soldiers  Prefer  Their  News  Straight 


Army  Takes  ETO  Poll 
On  Radio  Listening 
Habits  of  GI's 

SOLDIERS  like  popular  music 
most  and  classical  music  least. 
They  listen  to  news  broadcasts  but 
when  experts  sit  around  a  table 
and  discuss  controversial  issues, 
soldier-listeners  reach  for  the  dial. 
They  want  more  and  better  sports 
broadcasts,  preferably  play-by-play 
descriptions  of  sports  events  tak- 
ing place  in  the  U.S.  They  prefer 
American  to  British  news  broad- 
casts. The  average  man  listens  to 
the  radio  one  and  a  quarter  hours 
a  day. 

These  and  other  significant  sol- 
dier attitudes  toward  radio  are 
revealed  in  the  results  of  a  survey 
for  the  American  Forces  Network 
by  the  Research  Branch  of  the 
Army's  Information  and  Education 
Division  in  Europe.  A  total  of 
3,950  enlisted  men  and  960  officers 
were  surveyed. 

Want  More  Sets 

The  survey  showed  that  men  con- 
sider more  radio  sets  one  of  the 
freetime  facilities.  When  they  were 
asked  to  check  the  one  which  is 
most  needed  in  their  outfit,  "More 
radio  sets"  was  the  second  most 
frequently  checked  item  —  second 
only  to  "better  movies."  While  18% 
of  the  men  checked  "more  radio 
sets"  as  most  needed,  only  4% 
checked  "better  radio  program". 

Men  were  asked  the  question, 
"Yesterday  at  what  time  or  times 
did  you  listen  to  the  radio?"  An- 
swers indicate  clearly  a  morning, 
a  noon  and  an  evening  listening 
peak.  The  morning  peak  is  7-7:30 
and  the  noon  peak  12:30-1  p.m. 
The  evening  peak  (9-10  p.m.)  is 

LAA  Meeting 

SPECIAL  presentation  illustrating 
radio  as  an  advertising  medium, 
prepared  by  NBC,  was  a  highlight 
of  the  annual  meeting  of  the  Life 
Advertising  Association  at  Hotel 
Pennsylvania,  New  York,  Nov.  13. 
William  S.  Hedges,  NBC  vice- 
president  in  charge  of  planning  and 
development,  gave  the  opening  ad- 
dress, and  Charles  P.  Hammond, 
NBC  director  of  advertising  and 
promotion,  gave  a  specially  pre- 
pared slide  film  presentation  on 
network  radio.  Representing  NBC 
on  a  panel  answering  questions 
from  the  floor  were  C.  Lloyd  Eg- 
ner,  vice-president  in  charge  of  the 
radio  recording  division;  Edward 
R.  Hitz,  assistant  to  vice-president 
in  charge  of  network  sales;  James 
V.  McConnell,  manager  of  the  na- 
tional spot  sales  department,  and 
Mr.  Hammond. 


HALL  &  McCREARY,  Chicago  publish- 
ing house,  has  just  gotten  out  a  new 
edition  of  "Finding  List  of  Songs  and 
Choruses"  to  aid  program  directors, 
dealers,  librarians,  choral  directors,  ar- 
rangers, and  others  to  find  songs  and 
choruses  for  use  in  radio  .and  ether 
public  performances. 


pretty  much  of  a  listening  plateau 
which  runs  from  about  6  p.m.- 
11  p.m. 

The  following  list  ranks  the 
various  programs  in  order  of  their 
popularity  among  all  the  men, 
showing  the  percentage  who  said 
they  were  very  much  interested  in 
hearing  them  in  the  future.  (The 
names  of  the  programs  were  given 
but  are  withheld  here.) 


32 

OS 

&.< 

Description  of  Program  % 

Popular  music  request- 
ed by  soldiers   72 

News  of  1,  5  or  15 
minutes    69 

Radio,  stage  and  screen 
stars,  requested  by 
soldiers  overseas   68 

Recorded  popular  music 
requested  by  soldiers, 
announced  by  girl—  .  68 

Sweet  dance  music  by 
well  known  orchestra  67 

Program  featuring  one 
of  best  known  male 
singers    63 

Uninterrupted  popular 
music  by  soldier  or- 
chestra   62 

Variety  show  featuring 
Hollywood  stars    60 

Swing  music  by  famous 
band    56 

Jokes  and  popular 
music  starring  famous 
comedian    55 

Songs  by  a  popular  girl 
singer  with  orchestra.  54 

Summary  of  U.  S. 
sports    52 

Play  on  home  life  of 
married  couple   50 

One  hour  play    44 

Musical  variety,  all-col- 
ored cast   44 

Cow-boy  songs,  guest 
m.c.'s    43 

Popular  music  featur- 
ing "torch"  singer  —  42 

Episode  based  on  comic 
strip  family    38 

Hillbilly  music  and 
Jokes    33 

Mystery  play   31 

Semi-classical  and  light 
operatic  music   25 

Quiz  show  led  by  com- 
edian   24 

Dramatization  of  seri- 
ous subjects    24 

Organ  music  and 
poetry  read  by  movie 
star    21 

Discussion  of  contro- 
versial topic  by  group 
of  experts    19 

Symphony  orchestra  19 

News  programs  are 
soldiers  as  one  of  their 


%  % 


73  (78) 

66  (84) 

69  (60) 

61  (83) 

66  (63) 

56  (85) 


(56) 
(80) 
(54) 
(79) 


(73) 
(52) 

(54) 

(39) 

(26) 


rated  by 
most  pop- 


ular broadcasts.  In  order  to  de- 
termine what  kind  of  news  men 
are  interested  in  hearing  they  were 
presented  with  a  list  of  12  kinds  of 
news.  Here  are  the  results: 

%  of  men  who  want 


I       *  * 

a   I  & 

War  in  the  Pacific 
( Survey    was  con- 
ducted before  the  de- 
feat  of  Japan)   70        5  25 

U.  S.  sports  news   53        3  44 

News  about  the  Army 

in  ETO    47        8  45 

Unusual  events  in  U.  S.  44  10  46 
News  of  industry, 

labor   1   36      11  53 

Problems  affecting  U.  S. 

living  conditions   39      16  45 

International    27      16  57 

News  of  movies  in  U.  S.  25  19  56 
U.  S.  political  events—   20      18  62 

Foreign  news    21       25  54 

U.  S.  personal  news         19      26  55 

Foreign  personal  news  10  39  51 
Eighty-two  percent  of  the  men 
report  that  they  have  heard  BBC 
news  broadcasts.  These  men  were 
asked  the  question:  "Do  you  have 
any  preference  for  either  Ameri- 
can or  BBC  news  broadcasts?"  Of 
the  82%  surveyed,  26%  said  they 
had  no  proference;  4%  said  they 
preferred  BBC;  70%  said  «they 
preferred  American  news  broad- 
casts. 

Most  soldiers  want  the  news  to 
be  broadcast  five  or  six  times  a 
day,  with  a  few  five-minute  sum- 
maries and  a  few  15-minute  more 
detailed  broadcasts. 

Most  men  react  neither  nega- 
tively nor  positively  to  spots.  Of 
all  men  surveyed,  only  about  one 
man  in  20  wrote  an  unfavorable 
comment,  but  just  as  high  a  pro- 
portion wrote  a  favorable  comment. 

Typical  were  "They  come  in 
handy  as  a  reminder,"  "No  one 
pays  any  attention  to  them," 
"They're  good,  they  give  you  the 
added  touch  of  home  and  our  com- 
mercial programs." 

PROCEEDINGS  for  the  first  annual 
conference  on  radio  and  business  spon- 
sored by  the  School  for  Business  and 
Civic  Administration  of  the  College  of 
the  City  of  New  York  have  been  pub- 
lished by  the  school.  The  180-page  vol- 
ume includes  the  discussions  as  well  as 
the  papers  delivered  at  the  conferences 
held  in  the  school's  auditorium  May  22 
and  23.  Volume  was  edited  by  John 
Gray  Peatman,  associate  dean  of  the 
college. 


WBNS 

PAYS  OFF  BIG/ 

CENTRAL  OHIO'S  ONLY" 
CBS  OUTLET 


ASK  ANY  BLAIR  MAN  OR  US 


Page  78    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


ollars 


jfwm  ike  cjhaat   i  "  STATE 
OZARK  REGION 


1.  Here  are  47  counties  of  4  states  in  which  1,220,958 
people  live  —  all  covered  by  Station  KUOA. 

2.  Here  is  $202,214,000  of  retail  buying  power,  based 
on  official  retail  sales  figures  ...  in  the  pockets 
of  the  people  of  KAMO*LAND. 

3.  Here  is  a  great  sales  opportunity  for  your  products 

—  and  here  is  the  best  means  of  telling  your  story 

—  KUOA. 


5,000  WATTS 


The  Voice  of  * 


National  Representatives: 
The  Walker  Company 


BROADCASTING    •    Broadcast  Advertising 


KUOA 

Siloam  Springs,  Arkansas 

5000  Watts -1290  Kilocycles 

November  19,  1945    •    Page  79 


Carlson-Phillips  Case  Opinion 
Has  Drama,  Entertainment 


CORSET  FOR  JUNE 

WIBC  Announcer  Gets  Odd 
■  Request;  Obliges-  ■ 

EVERETT  HOWARD,  chief  an- 
nouncer of  WIBC  Indianapolis,  had 
an  odd  request  by  phone  during  his 
midnight-1  a.m.  record  program. 
A  man,  who  declined  to  identify 
himself,  wanted  to  know  where  he 
could  buy  a  size  50  corset  for  his 
wife.  Everett  mentioned  several 
stores,  then  the  caller  asked  if  the 
next  number,  whatever  it  was, 
could  be  dedicated  to  his  wife. 

Everett  agreed,  announced  the 
following  selection  would  be  dedi- 
cated to  the  wife  of  an  unidenti- 
fied man  who  was  looking  for  a 
size  50  corset  for  his  wife.  The 
scheduled  tune:  "June  Is  Bustin' 
Out  All  Over."  As  the  music  con- 
cluded the  phone  rang.  This  time 
it  was  the  wife  to  whom  it  was 
dedicated.  She  was  laughing. 

"My  husband  wasn't  kidding 
you,"  she  said.  "If  I  don't  find 
that  corset  pretty  soon  I  will  be 
busting  out  all  over.  And  inci- 
dentally, my  name  is  June." 


Texas  Application 

BAY  CITY  BROADCASTING  Co., 
applicant  for  new  1,000  w  outlet  on 
1110  kc,  unlimited  hours,  at  Bay 
City,  Tex.,  has  filed  request  with 
FCC  for  50,000  w  unlimited  on 
1580  kc  at  McAllen,  Tex.  Firm  is 
partnership  of  local  businessmen. 


By  FRED  SAMPLE 

THE  OPINION  HANDED  down 
by  the  Illinois  Appellate  Court  in 
the  case  of  Emmons  Carlson,  appel- 
lant, vs.  Irna  Phillips,  appellee, 
surpasses  for  sheer  drama  and  en- 
tertainment anything  to  appear  in 
The  Guiding  Light,  the  radio  show 
which  has  involved  the  two  Chicago 
radio  personalities  in  litigation 
since  August  1941. 

In  the  24-page  opinion  reversing 
the  state  district  court's  decision 
favoring  Miss  Phillips,  Chief  Jus- 
tice Niemeyer  not  only  displayed 
the  legal  knowledge  which  his  po- 
sition on  the  bench  requires,  but  a 
flair  for  writing  of  which  any  ra- 
dio scripter  could  well  be  proud. 

Briefly,  this  is  the  background  of 
the  argument  as  to  just  who  owns, 
and  in  what  amount,  one  of  ra- 
dio's most  successful  programs.  It 
all  began  in  December  1936  when 
Guiding  Light,  originally  titled 
The  Good  Samaritan,  first  went  on 
the  air  over  NBC  with  Procter  & 
Gamble  as  sponsor  and  Blackman 
Advertising  Inc.,  New  York,  as  the 
agency.  Earlier,  in  September,  Mr. 
Carlson  contends,  he  discussed  col- 
laborating with  Miss  Phillips — he 
to  do  the  writing,  and  she  to  super- 
vise the  story  outlines  and  final 


revised  scripts,  with  an  alleged 
oral  agreement  on  an  equal  divi- 
sion of  the  profits. 

It  is  at  this  point  that  Miss 
Phillips  vehemently  disagrees.  At 
no  time,  she  argues,  did  she  ever 
agree,  orally  or  in  writing,  to  an 
equal  partnership  in  The  Guiding 
Light.  She  does  admit  that  when  the 
program  first  went  on  she  paid 
Carlson  $100  a  week  for  20  weeks. 
She  maintains,  however,  that  he 
actually  wrote  only  five  scripts 
which  were  aired. 

The  Court  opinion  points  out  that 
Miss  Phillips  entered  into  a  con- 
tract with  P&G  representing  her- 
self as  sole  owner  of  Guiding  Light. 

The  Court  also  notes  that  before 
the  sale  of  Guiding  Light  in  1936, 
the  only  show  Miss  Phillips  had 
sold  to  a  sponsor  was  Today's 
Children,  which  became  the  leading 
daytime  serial  on  the  air  and  fo.r 
which  NBC  paid  Miss  Phillips 
$1350  a  week  as  a  package.  The 
Court  adds  that  Today's  Children 
was  "substantially  the  same  serial 
or  drama"  as  Painted  Dreams 
which  Miss  Phillips  attempted  un- 
successfully to  claim  as  her  own 
in  a  suit  against  WGN  in  1939. 

In  summing  up  the  evidence  sub- 
mitted during  nearly  four  years 
of  litigation,  Judge  Niemeyer  had 
this  to  say: 

"The  credibility  of  the  defend- 
ant (Miss  Phillips)  is  impeached. 
That  portion  of  her  sworn  answer 
that  the  presentation  and  audition 
script  upon  which  the  sale  of  the 
show  was  made  'were  so  inarti- 
ficially  prepared  that  it  was  neces- 
sary ...  to  make  so  many  revisions 
as  to  amount  to  a  totally  new  and 
different  presentation  .  .  .'  is  shown 
to  be  .  .  .  false. 

"Her  persistence  in  testifying 
she  knew  nothing  of  the  plaintiff's 
claim  to  a  half  interest  in  the 
show  until  someone  told  her  of  the 
present  suit  is  indefensible  in  the 
face  of  her  admission  of  having 
read  and  received  the  plaintiff's 
letter  dated  June  22,  1937  (claim- 
ing such  an  interest)  and  undis- 
puted proof  of  her  receipt  of  plain- 
tiff's letter  dated  December  7, 
1938,"  the  court  adds. 

The  Court  reprimanded  Miss 
Phillips'  attorneys  for  their  man- 
ner of  interrogation,  during  which, 
the  Court  said,  they  attempted  to 
compel  Mr.  Carlson  to  give 
his  conversations  with  Miss  Phil- 
lips in  reverse  order — that  is, 
to  give  the  last  statement  of  the 
conversation  first  and  so  on.  It  also 
pointed  out  that  at  the  time  Guid- 
ing Light  first  went  on  the  air, 
Miss  Phillips  was  not  a  successful 
script  writer,  with  only  Today's 
Children  to  her  credit.  Her 
attempts,  the  court  found,  with 
Ma  Brown's  Patchwork  Quilt,  Mas- 
querade, Dear  Diary  and  Black 
Earth  had  not  been  highly  success- 
ful. The  latter  two  had  not  been 


Mr.  Carlson  Miss  Phillips 


on  the  air  at  all,  the  court  noted. 

The  defense's  argument  that  any 
partnership  between  the  two  par- 
ties was  terminable  at  the  will  of 
either  party,  Judge  Niemeyer  found, 
ignores  the  show,  Guiding  Light 
as  a  literary  property.  Such  dis- 
solution, he  declared,  is  not  its  ter- 
mination. It  continues,  he  adds,  "un- 
til the  winding  up  of  partnership 
affairs  is  completed.  In  a  court  of 
equity  a  partner  who  after  disso- 
lution of  a  partnership  carries  on 
the  business  with  partnership  prop- 
erty is  liable  ...  to  account  for  the 
profits  thereof." 

The  defense  also  contended  that 
the  plaintiff  could  not  recover  be- 
cause he  did  not  come  into  equity 
"with  clean  hands,"  because  the 
alleged  partnership  was  a  "vio- 
lation of  his  obligations  to  NBC" 
and  an  attempt  to  "palm  his  novice 
writings  off  on  the  sponsors  as  those 
of  'the  leading  daytime  serial 
writer'  would  have  been  a  fraud 
and  against  public  policy." 

The  Court  summed  up  this  argu- 
ment with  "If  the  evidence  support- 
ed this  claim,  defendant  is  in  no 
position  to  take  advantage  of  it." 

The  State  appellate  court's  deci- 
sion, which  attorneys  for  Miss 
Phillips  have  declared  they  will  ap- 
peal to  the  State  Supreme  Court, 
may  prove  an  invaluable  reference 
in  future  litigations  by  ambitious 
writers  unaware  of  their  property 
interests. 

Whatever  the  outcome,  the  case 
of  Carlson  vs.  Phillips  is  for  high 
stakes,  with  both  parties  equally 
confident  of  victory. 


Board  Meet 

MUTUAL  board  of  directors  will 
hold  its  next  meeting  in  Chicago 
Dec.  3-5. 


Children  Give  Views 

MIXTURE  of  entertainment  and 
education  in  radio  programs  was 
advocated  by  youngsters  partici- 
pating in  The  New  York  Times 
Youth  Forum  on  WQXR  New  York 
Nov.  10.  Discussing-  radio's  in- 
fluence on  children,  t,&  youngsters 
mentioned  quiz  program  <*s  a  good 
education-entertainment  combina- 
tion and  suggested  that  mystery 
shows  may  make  6-to-8-year-olds 
"think  there  are  Zombies  in  their 
rooms";  that  "love  stories  may  put 
ideas  in  children's  heads  and  make 
them  fresh  kids",  and  that  some 
children  can  not  distinguish  be- 
tween fact  and  fiction  in  listening 
to  such  programs  as  Superman. 
The  youngsters  were  led  by  a  six- 
member  panel  of  9-to-13-year-olds 
directed  by  Dorothy  Gordon. 


These  Two  Stations  Provide  the  Only  Full 
Coverage  of  This  Rich  Pennsylvania  Area 


BOTH  STATIONS  ARE  SOLD 
IN  COMBINATION  RATE 
FOR  NETWORK  AND  SPOT 


National  Representatives 

HEADLEY-REED  COMPANY 

New  York,  Chicago,  Detroit,  Atlanta,  San  Francisco,  los  Angeles 


j 


Page  80    •    November  19,  1945  BROADCASTING    •    Broadcast  Advertising 


Telefax  conveys  text  and  pictures  by  Faxogram  at  a  poten- 
tial speed  of  22  square  inches  per  minute  by  phone,  or 
44  by  radio.  At  right,  a  sheet  of  news,  as  received  at 
home;  above,  a  line  drawing  as  sent  from  office  to  plant. 


A  Promising  Field  for  Engineers 

With  Finch  Facsimile  Telefax  equipment,  illustrated  and 
written  Faxograms  can  be  sent  at  high  speed  between 
any  two  mobile  or  fixed  points  that  can  be  connected 
by  radio  or  wire.  And  illustrated  newspaper  supplements 
with  printed  ads,  can  be  broadcast  to  homes  at  a 
cost  that  assures  important  circulation.  In  Facsimile,  the 
strongest  patent  structure  is  FINCH.  Write  for  particulars. 


FINCH  Eleclro-Sensitive  Recording  PAPERS  are  now 
available  for  commercial  uses. 


FINCH    TELECOMMUNICATIONS,    INC.,    PASSAIC,  N.  J.   •  10    EAST    40th    STREET,  NEW  YORK  16,  N.  Y. 


LINED  UP  for  food  were  these  broadcasters  at  Southern  California 
Broadcasters  Assn.  outing  and  dinner  at  Oakmont  Country  Club,  Glen- 
dale,  Cal.:  (1  to  r)  Lee  Wynne,  commercial  manager,  KGER  Long 
Beach;  Harry  Witt,  assistant  manager,  KNX  Los  Angeles;  Clyde  Scott, 
manager,  KECA  Los  Angeles;  Robert  0.  Reynolds,  manager,  KMPC 
Los  Angeles,  and  president  of  Southern  California  Broadcasters  Assn.; 
William  Beaton,  manager,  KWKW  Pasadena;  Lawrence  W.  McDowell, 
commercial  manager,  KFOX  Long  Beach;  William  B.  Ryan,  manager, 
KFI  Los  Angeles. 


IN  THE  PUBLIC  SERVICE 


Radio  Men  Honored 

PHILADELPHIA  Chamber  of 
Commerce  and  the  Board  of 
Trade  played  host  to  radio  exec- 
utives at  a  luncheon  at  Barclay 
Hotel,  Philadelphia,  in  honor  of 
the  silver  anniversary  of  broad- 
casting. Executives  of  all  Phila- 
delphia stations  attended  and  do- 
nated talent  for  the  entertainment. 
WFIL  contributed  the  first  radio 
quartet  heard  on  Philadelphia  sta- 
tions, composed  of  Hal  Simonds, 
now  a  WFIL  salesman;  Ednyfed 
Lewis,  advertising  department  of 
Strawbridge  and  Clothier  depart- 
ment store;  John  Vandersloot, 
piano  salesman;  Philip  Warren 
Cooke,  voice  teacher.  This  was 
their  first  appearance  since  they 
disbanded  several  years  ago.  They 
were  first  heard  in  1922  over  WFI 
which  became  WFIL  in  1935,  and 
did  concert  and  recording  work. 


Message  Rates  Cut 

REDUCTIONS  in  radiotelegraph 
message  rates  between  New  York 
and  four  leading  Chinese  cities 
have  been  announced  by  RCA 
Communications  Inc.,  New  York. 
Effective  immediately,  full-rate 
messages  to  Chungking,  Changtu, 
Kunming  and  Shanghai  are  24 
cents  a  word;  code  messages,  16 
cents;  deferred  messages  13;  radio 
letters  8%.  Prewar  rates  were  77, 
48,  39 %  and  26%  cents,  respec- 
tively. ;  | 


WINX  Xmas  Seal  Show 
AS  A  RESULT  of  letters  between 
patients  at  Glen  Dale  Sanitarium 
and  Jerry  Strong,  WINX  Wash- 
ington timekeeper,  the  station  has 
arranged  a  Christmas  Seal  rally 
of  local  radio  artists  to  originate 
from  the  sanitarium.  Participat- 
ing will  be  Mr.  Strong,  Trafton 
Robertson  of  WMAL,  Russ  Hodges 
of  WOL,  Gene  Archer  of  WRC, 
and  Mike  Hunnicutt  of  WWDC  and 
an  orchestra  from  Walter  Reed 
Hospital.    Entertainment   will  be 


broadcast  Nov.  19,  7 : 30-8  p.m.,  with 
a  two-hour  additional  show  for  pa- 
tients alone.  Broadcast  portion  is 
under  auspices  of  D.  C.  Tubercu- 
lar Assn. 

Blood  Donors  Secured 

PLEA  for  Type  "B"  and  "3"  blood 
donors,  broadcast  by  KGDM  Stock- 
ton, Cal.,  in  response  to  an  emer- 
gency request  of  the  Red  Cross 
Blood  Bank,  brought  six  volunteers 
within  15  minutes. 

*  *  * 

He  Got  Watch 

BADLY  BURNED,  six-year-old 
Tommy  Habina,  a  patient  at  Tem- 
ple Hospital,  Philadelphia,  longed 
for  a  Mickey  Mouse  watch.  His 
parents,  unable  to  find  one,  ap- 
pealed to  Stuart  Wayne,  conductor 
of  the  early-morning  Musical  Clock 
on  KYW  Philadelphia,  who  asked 
listeners  to  join  the  search.  The 
response  brought  offers  of  15 
watches,  but  all  lacked  some  detail 
that  Tommy  wanted.  Mr.  Wayne 
took  them  to  a  watchmaker  who 
reassembled  parts  of  half  a  dozen 
of  them  to  make  a  special  time- 
piece for  the  youngster. 

*  *  * 

Book  Campaign 

TO  COLLECT  English  language 
books  to  help  re-establish  devas- 
tated libraries  of  the  Soviet  Union, 
Carnival  Junior  Legion,  southern 
New  England  youth  group,  is  pre- 
senting Sunday  noon  campaign 
program  on  WTIC  Hartford,  Conn. 

*  *  * 

WLS  Christmas  Drive 

CHRISTMAS  Neighbors  Club  of 
WLS  Chicago  opens  its  11th  an- 
nual drive  Dec.  1,  continuing 
through  Christmas  Day.  Club  has 
collected  over  $85,000  for  surgical 
equipment  for  593  hospitals  and 
orphanages  in  17  states  and 
Alaska.  This  year  hospital  equip- 
ment will  be  augmented  with  radio 
•sets  and  other  morale  builders. 
Administrative  costs  are  paid  by 
WLS,  leaving  all  money  contribu- 
ted to  go  toward  gifts. 


CBS  Affiliates  Endorse 
Net's    Color  Televison 

FCC  last  week  received  from 
CBS  a  resolution  adopted  by  the 
n  e  t  w  o  r  k's  Affiliates  Advisory 
Board  which  gave  "unanimous  en- 
dorsement" to  the  high-definition 
full-color  television  developed  by 
CBS  and  expressed  the  hope  that 
the  use  of  ultra-high  frequencies  to 
broadcast  such  pictures  "should  be 
authorized  under  commercial  li- 
censes from  the  FCC  at  the 
earliest  possible  date." 

Resolution,  adopted  Oct.  19  after 
the  board  had  witnessed  a  demon- 
stration of  the  high  frequency  tele- 
vision, reads: 

"WHEREAS  the  members  of  the  Co- 
lumbia Affiliates  Advisory  Board,  as 
representatives  of  145  independently- 
owned  broadcasting  stations  in  the 
United  States,  have  today  witnessed  a 
CBS  demonstration  of  the  broadcasting 
and  reception  of  high-deflnitton,  full- 
color  television  pictures  on  a  ten  mega- 
cycle video  channel  in  the  ultra  high 
frequencies,  and 

"WHEREAS  this  better  television  has 
been  accomplished  many  months  in 
advance  of  the  earliest  date_  heretofore 
predicted  and  is  of  a  quality  exceeding 
the  fondest  expectations  of  the  mem- 
bers of  the  Board, 

"NOW,  THEREFORE,  BE  IT  RE- 
SOLVED that  the  members  of  the  Co- 
lumbia Affiliates  Advisory  Board  record 
their  unanimous  endorsement  of  the 
work  which  Columbia  Broadcasting 
System  has  done  in  order  to  bring  tele- 
vision, having  a  satisfying  picture 
quality,  to  the  American  people  with  a 
minimum  possible  delay,  and  their 
gratification  that  the  CBS  prediction  of 
this  better  television  has  beerl  realized 
at  so  early  a  date, 

"RESOLVED  that  in  the  opinion  of 
this  Board  the  utilization  of  the  ultra 
high  frequencies  wherein  it  is  possible 
to  achieve  wide  band  television  trans- 
mission and  reception  and  high  defini- 
tion pictures  in  full  color,  represents 
the  only  real  hope  of  successful  com- 
mercial television  operation,  and 

"RESOLVED  that  the  members  of  this 
Board  express  the  hope  on  behalf  of 
themselves  and  their  constituent  sta- 
tions that  high  definition,  full-color 
television  in  these  frequencies  should 
be  authorized  under  commercial  licen- 
ses from  the  Federal  Communications 
Commission  at  the  earliest  possible 
date  and  that  manufacturers  of  televi- 
sion broadcasting  and  receiving  equip- 
ment should  cooperate  to  that  end,  all 
for  the  purpose  of  bringing  to  the 
American  people  the  superior  service 
which  television  under  these  new  stand- 
ards will  make' possible." 


'Tit-trillo' 

POETIC  observation  on  ac- 
tivities  of   AFM  President 
James  C.  Petrillo  was  pub- 
lished in  New  York  Herald- 
Tribune  on  Nov.  9,  over  the 
name  of  Frank  Lynn: 
By  the  banks  of  Potomac  a 
tit  in  a  tree 
Sang  "  'Trillo,  Petrillo,  Pe- 
trillo." 

And  I  said,   "Little  birdie, 
your  song  used  to  be 
'Titwillow,    titwillow,  tit- 
willow.'  " 
The    tomtit    retorted,  in 
tones  of  disgust, 
"E  Pluribus  Unum,  it  can't 

be  discussed, 
We  sing  what  democracy  says 
that  we  must — 
Petrillo.  Petrillo,  Petrillo!" 


ON  TOP! 


Vulcan's  statue  looks  down  from 
Birmingham's  highest  peak  on 
great  furnaces,  foundries  and  mills, 
all  producing  at  top  capacity  like 
the  balance  of  industrial-agricul- 
tural Alabama ...  a  great  market 
that  is  covered  best  by  WSGN, 
Alabama's  "TOP"  radio  station! 

f0pS  with  the  largest  percent  of 
daytime  listeners! 


fOPS  with  a  morning  rating  higher 
than  the  combined  rating  of 
all  other  stations! 

TOPS  with  progressive  promotion, 
production,  programming! 


American  Broadcasting  Co. 
THE  BIRMINGHAM  NEWS 
AGE-HERALD  STATION 


Page  82    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


W's 


-u  si; 

PRESTO  RECORDS 

because 


Si 


18 


,'.     ,;w  a  Presto  B«- 
"There'snotong^,  oiyo« 

ea»  «?T ^esto's 

^auons,  «-o,  complete  infor  ^|^^ 
to  operate.  ^ 


p|  10 

BECORO«««.e,0*:,0,kWN^ 


242 


West  55th  Street, 


Ltd., 


WORLD'S  LARGEST  MANUFACTURER  OF  INSTANTANEOUS  SOUND  RECORDING  EQUIPMENT  AND  DISCS 


Magnetophon 

(Continued  from  page  36) 

ously  not  in  use  during  playback, 
but  minimizes  an  earlier  fault  in 
which  the  heads  wobbled  and  caused 
uneven  tape  transport  and  result- 
ing "wows."  The  present  in-line 
system  is  mounted  so  that  a  new 
head  assembly  can  be  plugged-in 
immediately  when  necessary.  Wear- 
ing of  the  pre-magnetizing  head 
increases  the  magnetism,  but  wear- 
ing of  the  recording  and  play-back 
heads  results  in  peaking  at  around 
2-3  thousand  cycles,  and  an  in- 
crease in  the  drop  of  the  high  fre- 
quencies. 

Three  Motors 

The  transport  of  the  tape  is  con- 
trolled by  three  small  motors.  The 
drive  motor,  which  has  a  steel 
spindle,  bears  upon  the  tape  and 
applies  friction  to  it  against  a  rub- 
ber roller.  This  motor  is  the  sole 
driving  source,  and  the  function  of 
the  other  two  is  to  keep  the  tape 
tight  and  prevent  curling,  and  to 
maintain  an  even  passage  of  the 
tape  across  the  head  faces. 

The  drive  motor  is  synchronous; 
the  others  are  series  brush  motors, 
in  which  the  speed  varies  with  the 
load.  The  rewind  motor,  loaded  with 
a  full  roll  of  tape,  turns  against 
the  direction  of  the  tape,  but  with 
reduced  torque  due  to  the  introduc- 
tion of  a  suitable  inductor.  The 
take-up   motor,    with    little  load, 


turns  with  full  torque,  but  loaded 
against  the  pull  of  the  tape  as  it  is 
fed  by  the  drive  motor  spindle.  As 
the  tape  feeds  upon  the  take-up 
motor,  the  load  becomes  greater, 
and  the  speed  less  as  the  torque 
drops ;  and  the  rewind  motor,  whose 
load  is  lessened  by  the  tape  un- 
winding from  it,  tends  to  speedup 
in  the  opposite  direction,  thus  keep- 
ing the  tape  tight  and  even. 

Since  the  two  motors  tend  to  bal- 
ance each  other,  the  tape  transport 
is  even  and  without  curls  or  tan- 
gles, and  so  long  as  the  speed  of 
the  drive  motor  spindle  does  not 
vary  (due  to  frequency  variation, 
mainly),  the  tape  speed  is  con- 
stant. There  are  several  dozen 
faults  which  can  develop,  however, 
in  the  tape  transport;  but  with 
properly  maintained  machines  lit- 
tle trouble  is  experienced.  The 
above  applies  to  the  Magnetophon 
when  recording  or  playing  back  a 
tape. 

In  rewinding  the  tape,  after  it 
has  been  played,  or  when  editing, 
the  rewind  motor  runs  at  maxi- 
mum speed,  depending  upon  the 
tape  load.  The  inductor  is  removed 
from  the  circuit  (all  these  actions 
electrically  take  place  when  the 
proper  buttons  are  pushed)  and 
the  motor  turns  in  the  same  direc- 
tion as  when  recording,  but  with 
maximum  torque  and  such  speed 
that  the  tape  is  rewound  in  only 
a  few  minutes.  During  this  period 
the  take-up  motor  is  not  energized, 


Piano  Service 

A  BROADCAST  appeal  by 
Tom  Q.  Smith,  "The 
Rambler,"  on  his  7:45  a.m. 
news  program  on  WIOD 
Miami,  got  coordinated  re- 
sults. In  response  to  his  re- 
quest for  a  piano  for  a  one- 
room  school  at  Marathon, 
Fla.,  124  miles  south  of 
Miami  on  the  Florida  Keys, 
Frank  Reed,  Miami  used- 
car  dealer,  sent  $175  to  buy 
a  used  piano;  Turner  Music 
Co.,  a  WIOD  advertiser,  of- 
fered to  sell  a  $225  piano 
for  $175  and  to  tune,  moth- 
and  moisture-proof  it  with- 
out charge;  and  Orange 
State  Odl  Co.,  sponsors  of 
"The  Rambler",  sent  a  trucK 
to  take  it  to  the  school. 


and  acts  as  a  brake  as  the  arma- 
ture is  revolved. 

To  keep  the  tape  from  curling 
or  tangling  when  the  machine  is 
stopped,  either  for  editing,  or  at 
the  end  of  a  program,  the  three 
motors  are  fitted  with  brake  shoes 
around  small  fly-wheels.  These 
brakes  are  applied  by  springs,  but 
are  removed  by  the  action  of  sole- 
noids which  are  wired  so  that  when 
the  motors  are  running  in  their 
proper  manner,  the  solenoid  oper- 
ates and  opens  the  brake  shoe,  thus 
releasing  the  friction  against  the 
fly-wheel. 

When  the  'Stop'  button  is 
pressed,  the  motors  are  de-ener- 
gized, the  brakes  apply,  since  the 
solenoids  are  no  longer  energized 
and  the  springs  take  control;  and 
the  three  motors  stop.  Since  the 
tape  is  an  integral  part  of  their 
motion,  the  tape  is  also  arrested 
and  troublesome  breaks  or  curls 
are  prohibited.  Of  course,  malad- 
justment of  the  brakes,  or  improp- 
er operation  of  the  switch  contacts 
controlling  the  motor  sequence  can 
cause  tape  troubles! 

In  normal  installations  the  ma- 
chine is  covered  by  a  shallow 
glassed  panel  to  minimize  motor 
noise  and  other  studio  sounds.  The 
amplifiers  associated  with  record- 
ing and  playback  are  sometimes 
arranged  under  the  mechanical  por- 
tion of  the  Magnetophon,  or  mount- 
ed in  a  standard  rack  alongside 
the  machine. 

The  air-borne  unit  previously  re- 
ferred to  utilized  only  one  motor 
and  a  series  of  gear-trains  to  op- 
erate the  drive  spindle,  rewind 
and  take-up  spools.  The  tape  times 
were  limited  to  three  minutes  on 
this  model,  but  a  slightly  larger 
one,  used  for  field  recording,  used 
tapes  of  ten  minutes  duration. 

This  is  only  a  precis  of  the  fun- 
damentals of  the  Magnetophon.  Its 
advantages  are  obvious.  It  offers  a 
reasonably  high-fidelity  method  of 
recording  which  with  improve- 
ments can  go  further;  noiseless 
and  real  life-like  reproduction;  ex- 
tended   time    over  conventional 


KTUL  PLAYS  HOST 
TO  500  AT  CIRCUS* 

WINDING  UP  a  campaign  to  ac- 
quaint listeners  with  stars  of  CBS, 
KTUL  Tulsa  played  host  to  500 
guests  at  Polack  Brothers  Circus 
during  its  appearance  in  Tulsa. 

Guests  were  winners  in  KTUL's 
"Biggest  Show  in  Town"  contest, 
conducted  in  cooperation  with  the 
circus  management.  Two  tickets  to 
the  KTUL  reserved  section  were 
offered  each  of  the  first  250  con- 
testants correctly  identifying  six 
CBS  stars  or  shows  represented  by 
caricatures  in  an  advertisement  in 
the  Tulsa  World.  Winners  were  se- 
lected from  the  first  mail  delivery 
following  appearance  of  the  ad, 
and  more  than  1,200  entries  ulti- 
mately were  received,  most  of 
them  correct. 

Before  the  ad  appeared,  KTUL 
broadcast  more  than  40  announce- 
ments calling  attention  to  the  con- 
test. KTUL's  woman  reporter, 
Margaret  Smith,  joined  the  circus'  I 
clown  act  for  the  performance. 


Radio  Principles 

RALPH  ATHERTON,  assistant 
professor  of  physics,  Miami  U., 
covers  basic  electrical  principles 
and  explains  the  workings  of  each 
part  of  radio  in  his  new  illustrated 
book,  Principles  of  Radio  for  Oper- 
ators (The  MacMillan  Co.,  New 
York;  $3.75),  which  is  based  on 
his  experience  in  training  men  for 
communications  work  in  the  armed 
services.  Regular  text  material  of 
each  chapter  is  supplemented  by 
description  and  details  of  demon- 
strations and  experiments,  chapter 
review  tests,  and  lists  of  available 
films  for  visual-aid  instruction.  Mr. 
Atherton  writes  in  the  preface  that 
"The  material  is  of  such  nature 
as  to  present  no  great  difficulty  to 
students  of  high  school  or  college 
age"  but  that  "care  has  been  exer- 
cised to  prevent  it  from  becoming 
superficial." 


discs,  and  better  editing;  economy, 
in  that  tapes  can  be  reused  thou- 
sands of  times,  or  stored  and  used 
years  later  with  no  deterioration; 
the  material  recorded  can  be 
"wiped"  and  the  tape  is  clean  for 
reuse  in  recording  another  pro- 
gram. Monitoring  while  recording 
is  instantaneous,  and  from  a  mas- 
ter tape  as  many  copies  as  desired 
can  be  made  by  "dubbing,"  and  it 
is  impossible  to  tell  which  was  the 
master  tape  when  they  are  played 
back! 

The  Magnetophon  is  no  "master 
machine"  but  in  its  present  state  it 
offers  possibilities  above  the  wire- 
recorder,  the  film,  or  disc  record- 
ing. With  improvements,  and  a  re- 
duction in  weight  and  size,  the 
economy  alone  is  outstanding.  And 
certainly  if  you  have  heard  one, 
there  is  a  tendency  to  rush  back 
to  the  studio  and  throw  away  most 
of  your  disc  recordings.  But  don't 
do  it  yet;  when  and  where  the 
Magnetophon  will  come  from  for 
American  broadcasting  is  still  a 
question. 


A  MUTUAL  Station 

Ask  the  Walker  Ce. 


Page  84    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


nOUl  in  PRODucnon 

FOR  EBRLV  1S4B  DELIUERV 

Fedt 


STUDIO  EQUIPMENT  •  FM  TRANSMITTERS  •  ANTENNAS  AND  TOWERS 


With  production  now  under  way, 
Federal  will  deliver  1  and  3  KW  FM 
Transmitters  early  in  1946 . . .  delivery 
of  the  10  and  50  KW  following  shortly 
thereafter  .  .  .  featuring  the  latest  in 
design,  circuits,  tubes  and  technique 
for  unsurpassed  operations  in  the  new 
88-108  mc.  band. 

Available  with  these  transmitters  will 
be  complete  associated  equipment  — 
from  microphone  to  antenna  —  entire 
FM  Broadcasting  Systems . . .  supplied 
by  one  experienced  and  dependable 


source — Federal... for  more  than  three 
decades  a  leading  contributor  to  radio 
progress. 

Federal  engineers  are  ready  to  consult 
with  you...  help  plan  every  step  of  your 
installation . . .  and  then  stay  with  the  job 
until  your  station  is  in  completely 
satisfactory  operation.  And  Federal 
assumes  full  responsibility  for  the  per- 
formance of  its  equipment. 

Call  in  Federal  now  ...  be  among  the 
first  on  the  air  with  the  finest  in  FM 
Broadcasting. 


Write  for  brochure 
"Complete  FM ...  by 
Federal"  descriptive 
of  Federal's  com- 
plete FM  Radio 
Broadcast  Equip- 

phone  t< 


mm—mzozr^,™  _    T  "  -d  - 

Federal  Telephone  and  RadiaCorporatiott 


Newark  1,  N.  J. 


$low  Travel 

ALTHOUGH  this  is  an  age 
of  the  atom  and  lightning 
speed,  CBS  Correspondent 
Don  Pryor  feels  that  we  are 
still  in  the  horse  and  buggy 
era  in  many  respects,  after 
it  took  him  six  weeks  to  get 
from  Shanghai  to  San  Fran- 
cisco. He  first  got  a  ride  by 
plane  to  Kunming,  and 
missed  a  plane  to  San  Fran- 
cisco by  three  hours.  As  a 
result,  he  waited  a  week  at 
every  spot  he  touched,  along 
with  soldiers,  American  pris- 
oners of  war,  and  others. 
When  he  finally  caught  a 
ride  at  Saipan,  he  rode  all 
way  across  the  Pacific  curled 
up  in  the  nose  of  a  B-29. 


New  Type  FM  Antenna  Erected  in  N,  Y. 
By  Finch  Telecommunications'  WGHF 


A  NEW  TYPE  of  FM  antenna, 
bearing  an  uncanny  resemblance  to 
a  Fourth  of  July  skyrocket,  has 
been  erected  atop  the  building  at 
10  E.  40th  St.,  New  York,  in  whose 
upper  stories  the  transmitter  and 
studios  of  a  new  FM  and  facsimile 
station,  WGHF,  is  now  being  in- 
stalled. Capt.  W.  G.  H.  Finch,  presi- 
dent of  Finch  Telecommunications, 
owner  of  the  station,  hopes  to  begin 
testing  with  a  temporary  power  of 
1  kw  about  Jan.  1.  Station  will  op- 
erate on  a  frequency  of  99.7  mc 
and  is  licensed  to  cover  an  area  of 
approximately  6,840  square  miles. 

Capped  with  a  domed  metal  top, 
the  skyrocket  antenna  is  over  ten 
feet  long  and  something  less  than 
two  feet  in  diameter.  Its  tip  is  about 


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CHARLES  MICHELSON 

67  W.  44th  St.  New  York,  N.  Y. 


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Organization 
Technical  Maintenance,  Construction 
Supervision    and    Business  Services 

for  Broadcast  Stations 
Munsey  Bldg.  Washington  4,  D.  C. 

District  2292 


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Phones  877-2652  Enid,  Okla. 


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Los  Angeles  26,  Calif. 

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Radio  Towers 
Erection,  lighting,  painting  & 

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GABLES  PETE  SIMMONS,  KGU 

THE  SHADOW 

Available  locally  on  transcription— see  C.  MICHELSON,  67  W.  44  St.,  N.Y.C. 


50  feet  above  the  roof  of  the  build- 
ing, roughly  700  feet  above  sea- 
level.  Its  designer,  Andrew  Alford 
of  Cambridge,  Mass.,  member  and 
former  chairman  of  the  antenna 
committee  of  the  Institute  of  Ra- 
dio Engineers,  who  was  retained  as 
a  consultant  by  Capt.  Finch,  be- 
lieves this  to  be  the  first  antenna 
of  its  type  ever  installed  for  either 
FM  or  AM  broadcasting.  He  de- 
scribes the  antenna  and  its  opera- 
tion as  follows: 

"The  high  frequency  of  the  new 
FM  band  together  with  the  horizon- 
tal polarization  have  made  it  pos- 
sible to  achieve  something  new  in 
broadcasting:  a  single  unit  anten- 
na which  has  gain  over  a  half 
wave.  This  gain  is  obtained  by  us- 
ing a  bent  metal  sheet  along  which 
the  wavelength  is  longer  than  the 
wavelength  in  space  so  that  the 
radiation  comes  from  a  long  ver- 
tical column. 

"This  fact  results  in  a  concen- 
tration of  radiation  toward  the 
horizon  where  it  is  desired  with 
less  power  being  sent  to  the  sky 
and  into  the  area  immediately  ad- 
jacent to  the  station  where  the 
signal  is  always  more  than  suffi- 
cient. The  WGHF  antenna  radi- 
ates nearly  equally  in  all  directions 
of  the  compass.  The  input  im- 
pedance of  the  antenna  is  relative- 
ly low  so  that  the  insulation  is  not 
subjected  to  high  voltages.  Only 
one  seal  insulator  is  used  and  this 
insulator  is  protected  from  the 
weather." 


CFAB  Windsor,  N.  S.,  started  opera- 
tions Nov.  15  with  a  new  100  w  trans- 
mitter on  1450  kc. 


All  Clear — Now 

WHEN  the  airport  traffic 
controller  at  Fairbanks, 
Alaska,  heard  a  radio  voice 
calling:  "Weeks  Field  tower, 
this  is  Boeing  13354,  ready 
for  takeoff",  he  glanced  out 
over  the  dark  field,  picked  up 
his  hand  microphone  and  re- 
plied: "O.K.,  Boeing  13354, 
you're  cleared  for  takeoff." 
Nothing  happened,  and  he 
tried  again — and  again  and 
again,  but  still  no  reply  from 
the  ship.  Mystery  was  even- 
tually cleared  up  by  discovery 
that  the  plane  at  that  mo- 
ment actually  was  at  Point 
Barrow  and  that  the  voice 
the  traffic  controller  heard 
was  one  of  Wien  Alaska  Air- 
lines' regular  dramatized 
commercials  on  KFAR  Fair- 
banks. The  commercial  car- 
ries the  voices  of  a  pilot  and 
a  tower  operator,  one  fil- 
tered, dramatizing  the  take- 
off procedure.  The  control- 
ler's broadcast  receiver  had 
been  tuned  up  just  loud 
enough  for  him  to  hear  the 
familiar  words. 


L LEAVE  IT  TO  CARLIN 
Mutual  V-P  Sends  CBS  V-P  I 
— Bill  for  Baruch  Boner  * 

WHEN  ANDRE  BARUCH  made 
a  memorable  fluff  by  signing  off  a 
Mutual  program  with  the  word 
"Columbia,"  Phillips  Carlin,  Mu- 
tual vice-president  in  charge  of 
programs,  sent  the  following  letter 
to  Douglas  Coulter,  his  counter- 
part at  CBS : 
Dear  Doug: 

Attached  is  our  bill  at  full 
half-hour  network  rates  for 
CBS's  participation  in  Mu- 
tual's  Leave  It  to  the  Girls 
program  of  Saturday,  Nov.  10. 

Even  though  Announcer 
Andre  Baruch  used  the  men- 
tion of  Columbia  Broadcast- 
ing only  in  the  closing  an- 
nouncement, we  must  charge 
you  full  period  billing  since 
Mutual  has  no  network  rate 
for  spot  announcements. 

May  I  say  in  closing  that  we 
have  been  looking  for  just  the 
right  sponsor  for  Leave  It  to 
the  Girls,  and  should  your  Sat- 
urday test  over  our  facilities 
prove  satisfactory  we  will  wel- 
come Columbia  to  our  already 
distinguished  list  of  satisfied 
clients. 

The  bill  was  for  $11,630.55. 


RADIO  ADVERTISING 
START  IS  RECOUNTED 

INTRODUCED  on  WINS  New 
York  as  the  first  man  to  pay  his  own 
money  to  broadcast,  Col.  William 
H.  Rankin,  president  of  William  H. 
Rankin  Co.,  New  York,  told  how 
he  purchased  10  minutes  of  radio 
time  on  WEAF  New  York-in  De- 
cember 1922  for  $100  and  gave  a 
talk  on  "Advertising  and  its  Re- 
lation to  the  Public",  because  he 
believed  that  radio  could  be  made 
a  big  thing  in  our  lives. 

Col.  Rankin  said  W.  L.  Aronson, 
vice-president  of  Vivaudau  Inc., 
cosmetic  manufacturer,  gave  the 
Rankin  company  the  Vivaudau  ac- 
count as  a  result  of  that  first 
broadcast,  and  sponsored  advertis- 
ing on  radio  started  on  a  large- 
scale  basis. 

Comparing  radio  in  England, 
from  which  he  returned  a  short 
time  ago,  and  the  United  States, 
Col.  Rankin  said,  "There  is  just  as 
much  difference  between  day  and 
night  as  there  is  in  radio  in  the 
USA  and  the  United  Kingdom, 
where  every  radio  owner  has  to 
pay  a  tax  or  rental  of  $2.50  a 
month,  and  also  pay  for  the  radio 
too,  and  there  are  no  commercial 
radio  programs.  I  would  say  if 
British  radio  as  operated  is  worth 
$2.50  a  month  to  a  family,  it  is 
worth  $25  a  month  to  a  home  here 
in  the  United  States.  I  sometimes 
think  the  home  folks  do  not  know 
this  is  possible  only  through  the 
sponsorship  of  advertisers,  and  a 
greater  appreciation  should  be 
shown  to  them  and  to  radio  sta- 
tions." 


Page  86    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


ANNOUNCING 

ANOTHER  FIRST  FOR 

COMMERCIAL  RADIO  EQUIPMENT  CO. 

WE  ARE  NOW 
CONDUCTING  EQUIPMENT  TESTS  OF 

W3XL 

WASHINGTON,  D.  C. 
98.9  MEGACYCLES 

Located  in  the  heart  of  the  Nation's  Capitol,  W3XL  is  the  first  FM  de- 
velopmental broadcast  operation  in  Washington,  D.  C.  on  the  new  FM 
permanent  frequency  band. 

We  hope  to  pass  on  the  experience  gained  by  this  developmental  operation 
to  our  many  clients  who  will  soon  be  constructing  their  own  FM  broad- 
casting stations. 

We  were  also  first  to  operate  FM  in  Kansas  City — now  station  KOZY. 

COMMERCIAL  RADIO  EQUIPMENT  CO. 

CONSULTING  RADIO  ENGINEERS 
OFFICES  IN 

KANSAS  CITY,  MO.  WASHINGTON,  D.  C.  HOLLYWOOD,  CALIF. 


B 


ROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  87 


RADIO  ARTS  SCHOOL 
PLANNED  IN  CANADA 

FIRST  SCHOOL  in  Canada  to 
train  announcers,  producers,  writ- 
ers and  singers  for  broadcast  work 
has  been  founded  at  Toronto  by 
Lome  Greene,  former  chief  an- 
nouncer of  Canadian  Broadcasting 
Corp.,  and  during  the  war  the 
voice  of  Canada  on  Canadian  gov- 
ernment newsreels. 

The  Academy  of  Radio  Arts 
starts  functioning  at  Toronto  on 
Jan.  7,  1946,  and  is  licensed  by 
Ontario  Dept.  of  Education. 

Staff  of  the  new  school  consists 
of  Andrew  Allan,  CBC  dramatic 
supervisor,  to  teach  radio  produc- 
tion; John  Drainie,  actor,  to  teach 
radio  acting  and  sound  effects; 
Fletcher  Markle,  discharged  from 
the  RCAF  and  a  CBC  writer,  to 
teach  radio  scripting;  W.  H. 
Brodie,  CBC  supervisor  of  broad- 
cast language,  to  teach  speech  and 
announcing;  Lome  Greene  to  teach 
announcing;  and  Jack  Allison  to 
teach  popular  group  singing.  Busi- 
ness manager  is  Mrs.  Edna  Slatter, 
CBC  personnel  supervisor.  Courses 
are  planned  to  take  six  months. 


Knows  All 

STU  KENNEY,  producer- 
announcer  of  CKEY  Toron- 
to, finds  his  morning  greet- 
ing "Wake  Up  Ontario"  on 
his  Musical  Clock  program 
has  telling  effect.  Writes 
one  listener:  "I  have  been  in 
the  habit  of  calling  my  two 
children  during  the  eight 
o'clock  news  on  your  pro- 
program,  The  Musical  Clock. 
When  they  hear  you  say 
'Wake  Up  Ontario'  they  know 
it's  time  to  get  up.  On  Mon- 
day they  were  discussing 
Sunday  School  and  Norman, 
who  is  twelve  years  old,  said 
to  Jean,  who  is  eight,  'Jesus 
knows  everything'.  Jean  came 
back  with  'Well,  so  does  Stu 
Kenney — he  even  knows  when 
it's  time  to  get  up'." 


YOUNG  People's  Concerts  of  the  Phil- 
harmonic-Symphony Society  of  New 
York  started  1945-46  series  of  six  Satur- 
day morning  programs  at  Carnegie  Hall 
on  Nov.  17,  broadcast  on  WQXR  New 
York  for  third  consecutive  year. 


Radio's  Responsibility 

RADIO  is  the  most  powerful  me- 
dium we  now  have  for  reaching 
millions  of  people  all  over  the 
world  at  one  time,  Norman  Corwin, 
CBS  writer-producer-director,  told 
high  school  students  on  the  WCAU 
Philadelphia  Career  Forum. 


and  another  reason  why 


WTAG  PROGRAMS  WIN  MAJORITY  APPEAL 

The  creative  ability  of  a  talented  and  versatile  staff 
with  unlimited  facilities,  keeps  WTAG's  locally  pro- 
duced programs  abreast  of  the  times.  "When  Johnny 
Comes  Marching  Home,"  designed  to  put  servicemen 
back  on  jobs  which  they  want  and  for  which  they 
qualify,  was  an  immediate  success.  Entering  its  second 
year  on  the  air,  the  program  has  already  made 
possible  the  placement  of  several  hnudred  veterans. 
"Worcester  and  the  World"  made  radio  history  on 
an  international  scale,  and  proved  so  inspiring  and 
informative  that  it  was  rebroadcast  week  after  week 
by  the  OWI,  and  highly  praised  by  both  the  domestic 
and  foreign  press.  "Gardening  for  Victory"  drew 
comments  like  this:  "Your  programs  are  giving  one 
of  the  finest  services  to  the  war  effort  that  are  on 
the  air  today."  The  high  standard  of  WTAG's  local 
news,  entertainment  and  programs  of  civic  impor- 
tance, makes  WTAG  a  great  station  in  a  great  market. 


PAUl   H.   RAYMER   CO.    National    Sales   Representative*       /  °*S/C 


WORCESTER 

OWNED    AND    OPERATED    BY    THE    WORCESTER  TEIECRAMGAZETTE 

Page  88    •    November  19,  1945 


Letter  to  the  Editor 

EDITOR,  Broadcasting: 

I  thought  you  might  be  inter- 
ested in  the  enclosed  clips,  both  of 
which  appeared  recently  in  the 
Cleveland  Press. 

Mannie  Eisner 
WGAR  Broadcasting  Co. 
Cleveland,  0. 
Nov.  2,  1945. 

Charges 

Excerpts  irom  an  Oct.  24  column 
written  by  Progressive  Citizens' 
Committee  of  Cleveland  Inc.: 

"Allegedly,  radio  stations  are 
supposed  to  operate  in  'the  public 
interest,  convenience  and  neces- 
sity'. .  .  .  Actually  .  .  .  radio  sta- 
tions today  are  operated  for  profit 
— period.  If  public  service  man- 
ages to  get  in  somewhere  along  the 
line,  it  is  purely  an  accident. 

".  .  .  The  early-morning  hours 
are  jam-packed  with  recordings, 
spot  announcements  and  piffle.  .  .  . 
Along  about  9  a.  m.  the  routine 
changes — the  soap  operas  go  on 
the  march  [and  continue]  until 
about  5  p.m.  .  .  .  Then  the  'chil- 
dren's' programs  start.  ...  At  6 
p.m.  the  stations  start  giving  with 
the  news  and  local  piffle  and  more 
recordings  and  more  spot  an- 
nouncements. At  7  p.m.,  the  net- 
works take  over  and  there  is  a  suc- 
cession of  comedy,  dramatic  and 
'popular'  musical  programs — and 
spot  announcements.  About  10:30 
p.m.,  the  stations  take  over  locally 
again  and  fill  with  more  news  and 
piffle  and  spot  announcements.  .  .  . 

"Now  comes  FM.  .  .  .  And  unless 
the  FCC  carries  out  its  avowed 
purpose  established  by  law,  the  lis- 
tening public  will  have  to  put  up 
with  the  same  kind  of  programs 
fed  to  us  now.  That  is,  Mr.  Private 
Citizen,  unless  you  .  .  .  ask  for 
more  consideration  of  the  'public 
interest,  convenience,  and  neces- 
sity'." 

Reply 

Excerpts  from  a  reply  by  Carl 
George,  assistant  manager  of 
WGAR,  on  Nov.  1: 

''.  .  .  American  radio  has  served 
public  interest  to  the  extent  that 
there  are  60,000,000  radio  sets  in 
the  U.  S.,  more  than  one  for  every 
home — something  like  the  same 
number  as  in  all  the  rest  of  the 
world  put  together,  and  the  in- 
dustry is  only  25  years  old.  It 
would  seem  that  there  is  more  to 
American  radio  than  just  'piffle'. 

".  .  .  The  man  who  operates  a 
private  business  .  .  .  must  serve 
the  public  interest,  convenience  and 
necessity.  If  a  lot  of  people  want 
fishing  tackle,  he  will  do  his  best 
to  have  plenty  of  it  on  hand — not 
to  give  away  even  at  cost — but  to 
sell  at  a  profit.  If  a  non-fisherman 
comes  in  and  calls  his  merchandise 
'piffle',  I  doubt  if  he'd  throw  the 
stuff  away.  .  .  . 

"The  facts  show  that  more  peo- 
ple listen  more  to  the  programs 
that  are  on  the  air  today  than  to 
any  other  schedule  that  has  been 
devised  any  place  else  in  the  world, 
and  we're  trying  to  do  even  better 


Adnagaporp 

MOST  effective  form  of 
propaganda  to  BBC  during 
the  threatened  Arabic  revolt 
seemed  to  be  a  sheik,  Koran 
readings,  and  a  microphone. 
So  a  Koran  reader  of  Levant 
was  located  and  his  chant- 
ings  were  recorded  on  film- 
strips  for  hours,  broadcast 
on  powerful  transmitters. 
After  a  week  of  broadcasts, 
BBC  learned  through  indig- 
nant letters  from  listeners 
that  the  film-strips  had  been 
running  backwards. 


CBC  Separate 

WITH  the  dissolution  soon  of  the 
Department  of  National  War  Serv- 
ices at  Ottawa,  the  Canadian 
Broadcasting  Corporation,  which 
came  under  the  department's  juris- 
diction, will  become  a  separate 
entity  like  the  Canadian  National 
Railways  and  its  subsidiaries.  It 
will  be  represented  in  Parliament 
by  Dr.  J.  J.  McCann,  currently 
Minister  of  National  War  Services 
and  National  Revenue. 


Nationalization 

CANADA  PLANS  to  follow  the 
lead  of  Great  Britain  in  nationaliz- 
ing communications  serviees  now 
operated  by  Cable  and  Wireless  Ltd., 
London,  it  was  announced  at  Otta- 
wa by  Reconstruction  Minister  C. 
D.  Howe.  These  facilities  in  Ca- 
nada are  owned  by  Canadian  Mar- 
coni Co.  Ltd.,  Montreal,  which  is  | 
partly  owned  by  Cable  &  Wireless 
Ltd.  If  the  plans  are  completed,  Mr. 
Howe  stated,  the  government  would 
take  over  the  communications  serv- 
ices of  the  Canadian  Marconi  Co. 
and  form  a  government  company 
to  operate  them. 


Splits  CBS  Franchise 

AFTER  12  years  as  sole  CBS  out- 
let in  Montreal,  CKAC  is  now  split- 
ting its  franchise  with  new  1,000 
w  station  CJAD.  CKAC  in  recent 
years  has  been  increasing  its  per- 
centage of  French  language  pro- 
grams, and  today  programming  is 
75%  French  to  25%  English.  On 
many  occasions  CKAC  as  a  result 
has  had  to  turn  down  English-lan- 
guage CBS  shows  which  might  come 
between  two  French-language  shows 
and  thus  bring  only  a  small  English 
audience.  CBS  English  shows  will 
be  carried  on  CJAD  while  musical 
CBS  programs  will  continue  to  be 
aired  on  CKAC  with  French  an- 
nouncements. Similar  two-lan- 
guage system  is  in  use  by  CBC  in 
Montreal,  using  NBC  English-lan- 
guage programs  on  CBM  and  NBC 
musical  programs  with  French  an- 
nouncements on  CBF. 


— to  serve  more  people.  .  .  .  We 
admit  we  have  faults  and  we  want 
to  correct  them.  .  .  .  We  believe  it 
can  best  be  done  through  individual 
initiative  and  free  competition.  We 
believe  the  public  agrees." 


BROADCASTING    •    Broadcast  Advertising 


Armstrong 

(Continued  from  page  16) 
tually  has  the  opposite  effect. 

Chairman  of  the  IRE-RMA  ses- 
sion, J.  E.  Brown,  of  Zenith,  asked 
if  any  FCC  representative  cared 
to  reply.  Attending  the  meeting 
as  an  observer  for  the  FCC  was 
Willmar  K.  Roberts,  engineer  from 
the  Laurel,  Md.,  transmitter  where 
Commission  FM  tests  were  made. 
No  reply  was  made  to  the  Zenith 
report. 

Maj.  Armstrong  read  excerpts 
from  FM  testimony  at  the  October 
1944  FM  hearings  before  the  FCC 
and  pointed  to  what  he  termed  dis- 
crepancies in  testimony  by  FCC 
engineers. 

Zenith  Analysis 

In  announcing  results  of  the 
Zenith  findings  G.  E.  Gustafson, 
engineering  vice-president,  said  the 
analysis  indicated  the  following: 

1.  The  signal  obtained  on  91  mc  is 
less  than  theoretical  predictions,  and 
the  signal  on  45.5  mc  is  above  theoreti- 
cal predictions. 

2.  Using  the  FCC  suggested  method 
of  analyzation,  we  find  that  the  45.5 
mc  signal  averages  "three  and  one-half 
times  the  average  signal  on  91  mc. 

3.  Since  these  recordings  are  in  mi- 
crovolts per  meter,  and  since  the  an- 
tenna length  on  91  mc  is  one-half  the 
antenna  length  on  45.5  mc,  the  actual 
signal  in  microvolts  introduced  at  the 
receiver  terminals  is  approximately  seven 
times  greater  on  45.5  mc  than  on  91 
mc. 

4.  This  would  mean  that  there  is  a 
power  ratio  difference  of  49  to  1.  In 
other  words,  if  there  were  a  transmit- 
ter operating  on  10,000  w  on  45.5  mc 
cycles,  a  transmitter  on  91  mc  to  give 
the  same  input  signal  to  the  receiver 
would  have  to  have  a  power  of  500,000  w. 

5.  We  recognize  that  there  is  a  noise 
factor  which  would  Influence  these  re- 
sults to  some  extent,  and  that  it  Is  im- 
practical to  establish  exactly  what  this 
factor  may  be.  However,  it  has  been 
estimated  by  our  theoretical  group  and 
others  that  to  provide  equivalent  serv- 
ice the  transmitter  on  91  mc  would 
still  have  to  have  power  between  100,000 
and  200,000  w  as  compared  with  10,000 
w  on  45.5  mc. 

6.  This  situation  is  made  worse  by 
the  decision  of  the  FCC  to  reduce  the 
power  of  transmitters  when  the  change 
is  made  from  the  existing  42-50  mc  to 
88-108  mc  band.  As  an  example,  the 
transmitters  in  Chicago  which  at  the 
present  time  are  either  operating  or 
were  scheduled  to  operate  on  a  power 
of  50  kw  have  been  assigned  12  '/2 
kw  for  the  new  band.  These  figures  are 
based  on  an  antenna  height  of  600  feet. 

7.  An  analysis  of  the  recordings  shows 
that  on  91  mc  the  signal  drops  below  a 
useable  value  sometime  during  three 
out  of  every  four  hours.  In  making  the 
move  to  100  megacycles  the  FCC  gave 
as  their  reason  long  distance  interfer- 
ence which  they  hoped  to  eliminate  by 
this  move.  Industry  testimony  was  that 

:  {this  interference  existed  for  small 
.fractions  of  1%  of  the  time.  Technical 

i  [witnesses  for  the  FCC  indicated  that  it 

,  pnight  exist  for  a  small  percentage  of 
Bthe  time.  It  is  our  opinion  that  the  sig- 

ijfcal  on  91  mc  is  entirely  absent  for  a 
much  greater  percentage  of  the  time 

j.fehan  interference  on  45.5  mc  is  present, 
Wither  on  the  industry  testimony  or  on 
Ethe  FCC  technical  testimony, 
t  It    is   our   opinion,    after  observing 
{these  results  that  a  frequency  of  91  mc 

j  Will  not  give  satisfactory  rural  service, 
fend  that  the  frequency  modulation 
[system  as  planned  for  100  mc  would  be 

j  Satisfactory  only  for  local  service. 

i;|  We  feel  that  the  FCC  has  been  mis- 

1  Bed  on  this  matter,  because  during  its 

(  gearings  data  was  presented  to  them 
predicting    theoretical    field  strengths 

j  '{approximately  the  same  on  the  high 
Brequencies  as  on  low  frequencies.  Prac- 

|  'ileal  tests  we  have  been  running  indi- 

!  *eate  that  this  theoretical  data  Is  not 
jporrect. 


»pR.  W.  A.  CHASE  MEDICINE  Co.,  To- 
ronto (proprietary),  has  started  thrice- 
Weekly  musical  programs  on  CKEY  To- 
ronto. Ardiel  Adv.  Agency,  Oakvllle, 
Ont.,  has  account. 


CBC  Reorganizing 
Two  Departments 

Changes  in  Program,  Station 
Relations  Units  Made 

REORGANIZATION  in  the  pro- 
gram and  station  relations  depart- 
ments of  Canadian  Broadcasting 
Corp.,  providing  for  many  staff 
members  returning  from  overseas 
service  and  to  meet  the  need  for 
peacetime  programming,  has  been 
announced  by  Dr.  Augustin  Frigon, 
CBC  general  manager  at  Ottawa. 
Changes  affect  CBC  central  opera- 
tions at  Toronto. 

Station  relations  division  has 
been  divided  into  two  sections  under 
Jack  Radford,  station  relations 
supervisor.  Mr.  Radford  will  have 
direct  control  over  the  new  broad- 
cast regulations  division,  of  which 
the  station  relations  department 
will  be  a  section  under  the  immedi- 
ate supervision  of  George  R.  Young, 
former  CBC  regional  representa- 
tive in  the  Maritimes  at  Halifax. 
In  Quebec,  Maurice  Goudreault 
will  continue  as  station  relations 
manager  for  French-language  sta- 
tions, under  Mr.  Radford. 

W.E.S.  Briggs,  former  CBC  an- 
nouncer and  producer,  discharged 
from  the  Royal  Canadian  Navy  as 
a  lieutenant  commander,  will  suc- 
ceed Mr.  Young  at  Halifax.  His 
new  title  will  be  regional  program 
director. 

Program  Functions 

In  the  program  division  the  re- 
organization is  under  E.L.  Bush- 
nell,  director-general  of  programs. 
CBC  Trans-Canada  and  Domin- 
ion networks  will  have  program 
directors  directly  responsible  to 
Charles  Jennings,  general  super- 
visor of  programs.  H.  J.  Boyle, 
former  farm  broadcast  superviser, 
will  be  program  director  for  Trans- 
Canada,  and  H.  G.  Walker  will  con- 
tinue as  program  director  and  man- 
ager of  Dominion.  Responsible  to 
Mr.  Boyle  and  Mr.  Walker  will  be 
a  supervisor  of  presentations,  John 
M.  Kannawin,  former  chief  of  the 
CBC  Overseas  Unit,  who  will  be  in 
charge  of  studio  staff  of  Toronto 
•network  key  stations  CBL  and 
CJBC. 

A  new  position  is  supervisor  of 
exchange  programs,  which  com- 
bines the  posts  of  international  ex- 
change programs  and  liaison  for 
CBC  international  service.  Charles 
R.  Delafield,  supervisor  of  religi- 
ous and  educational  programs,  adds 
the  duties  of  supervisor  of  exchange 
programs,  which  covers  exchanges 
with  U.  S.  nets  and  the  BBC.  W.  J. 
Dunlop,  of  the  commerical  depart- 
ment, discharged  from  the  Royal 
Canadian  Navy,  will  assist  Mr. 
Delafield  on  religious  and  educa- 
tional programs. 

Ernest  Morgan,  formerly  on  in- 
ternational exchange  programs,  be- 
comes producer  of  special  musical 
programs.  Fergus  Mutrie  is  pro- 
moted from  assistant  supervisor  of 
farm  broadcasts  to  supervisor  of 
farm  broadcasts. 


BROADCASTING    •    Broadcast  Advertising 


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your  industry,  we  suggest  you  consider 
South  Carolina  as  a  starting  point. 
South  Carolina  is  easy  to  cover.  One  sta- 
tion— WIS  at  Columbia — reaches  virtually 
the  entire  State,  daytime.  The  WIS  service 
area  has  74%  more  radio  homes  than 
New  Orleans,  185%  more  than  Atlanta, 
208%  more  than  Birmingham. 
We'd  welcome  an  opportunity  to  tell  you 
Sow  and  why  this  5000-watt  station,  at 
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50,000-watt  stations.  Drop  us  a  line — or 
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November  19,  1945    •    Page  89 


EARS'- 

ask  a  John 

JOH 

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REPRESENTING  LEADING  RADIO  STATIONS 


Swezey 

(Continued  from  page  10) 

few  thousand  feet  up.  And  for 
some  reason  he  never  came  back. 

Lovely  Paris  and  the  poor  humil- 
iated Parisians  who  sold  their  souls 
to  save  her  put  me  down  a  little 
lower. 

No,  I  didn't  get  any  kick  out 
of  seeing  the  bared  entrails  of 
Frankfort  and  Hamburg.  Sure, 
maybe  they  deserved  it.  But  what 
a  crime  that  it  should  have  to  hap- 
pen at  all.  It's  beneath  the  stature 
of  man.  By  the  time  I  got  to 
Hannan  I  was  so  dyed  in  Indigo 
that  I  would  have  rated  top  scale 
as  a  mourner.  Then  the  little  Polish 
kids  in  the  dank  school-room  in  dis- 
placed persons  camp  sang  their 
little  song  about  the  waving  grain. 
Bright-faced  cute  kids  with  tiny 
clear  voices.  No  vestige  of  certain- 
ty in  life  for  them!  Where  were 
they  going?  Most  of  them  didn't 
even  know  where  they  had  come 
from.  I  was  down  for  the  count 
that  time. 

As  I  stumbled  through  the  rubble 
of  Berlin  which  to  me  was  the 
last  word  in  total  destruction — I 
thought  "You  might  as  well  be  wan- 
dering over  the  battlefields  of 
Gettysburg.  This  is  all  out-moded. 
We  do  it  better  now — the  atomic 
bomb." 

The  succulent  beef-steak  dinner 


'Row  can  I  expect  to  compete  with  WJWs  'Man  with  the 'Eat'?' 


There's  a  SOCK  to  WJW  programs  that  attracts  customers 
.  .  .  SHEER  enjoyment  that  holds  them  .  .  .  for  morning  and 
afternoon,  Monday  through  Friday,  WJW  delivers  more 
dialers  per  dollar  in  Cleveland  than  any  other  station. 


VETERANS  of  the  Army  Hour  attend  the  final  broadcast  on  Armistice 
day.  They  are  (1  to  r) :  Ed  Herlihy,  NBC  Army  Hour  announcer;  Mrs. 
Idella  Grindlay  Kampf,  former  traffic  manager  of  the  Radio  Branch, 
War  Dept.,  Bureau  of  Public  Relations;  Maj.  Robert  Pollock,  former 
radio  officer  of  Public  Relations  Division,  SHAEF;  Edwin  Dunham,  in 
charge  of  NBC  production  on  the  program,  and  expert  radio  consultant 
to  the  War  Dept.;  Col.  Edward  M.  Kirby,  former  chief,  Radio  Branch. 


in  the  swank  al  fresco  night  club 
in  Rome  didn't  improve  my  spirits 
any.  I  had  seen  that  day  too  many 
consumptive  hollow-eyed  kids 
scrounging  around  in  the  gutters. 

Even  on  the  gorgeous  Cote 
d'Azur  it  hit  me.  You'd  like  to 
scramble  along  those  rocks  by  the 
sea,  careless  and  free  with  the  sun 
and  warm  wind  in  your  face.  Sure, 
go  ahead  but  "Achtung  Minen!" — 
mines — all  over  the  place.  Right 
there  a  young  nurse  and  some  kids 
were  blown  to  bits  a  few  weeks  ago. 
So  you  stick  like  a  leech  to  the 
little  beaten  path. 

So  it  grew  thicker  and  thicker, 
but  it  was  not  until  we  were  on 
our  way  home  that  I  hit  an  all-time 
low.  Sure  I'd  go  home  and  I  and  all 
the  characters  with  me  would  stick 
our  feet  under  desks,  answer  tele- 
phones, and  get  lost  in  a  cloud  of 
very  very  important  papers;  and 
we'd  worry  about  Junior's  ton- 
sils and  our  golf  scores  and 
bank  accounts;  and  we'd  get  so 
darned  busy  that  we  couldn't 
keep  track  of  Europe  any  more 
and  what  our  government  was 
doing  over  there  unless  it  seemed 
to  be  spending  too  much  money  at 
it.  In  short  we'd  forget.  It's  so 
easy  to  forget — we  forget  a  lot  of 
things — quaint  stuffy  old  phrases 
like  "Eternal  Vigilance  is  the  price 
of  Freedom". 

If  we  forget  this  time  we  won't 
have  to  go  on  any  witch-hunt  for 
war  criminals.  We  can  just  take 
a  squint  in  the  mirror.  But  maybe 
we  can't — it's  rumored  there's  a 
shortage  of  glass  around  Nagasaki. 
Sure,  it  was  a  great  trip,  Sol. 


Sellers 

(Continued  from  page  10) 


Rehabilitation  Series 

SERIES  of  Monday  evening  pro- 
grams each  devoted  to  one  specific 
aspect  of  the  rehabilitation  of  re- 
turning war  veterans  starts  Nov. 
19  on  WNYC  New  York  titled 
Johnny  Came  Home.  Mayor  F.  H. 
LaGuardia  is  to  open  the  series 
with  a  description  of  the  work  of 
the  New  York  City  Veterans  Serv- 
ice Center.  Series  written  by  Darcy 
Miller,  produced  by  Mike  Jablons. 


by  communities  publicizing  harvest 
festivals  and  other  civic  events 
dear  to  the  hearts  of  Californians. 
In  Roseville,  16  miles  away,  KCRA 
presented  the  first  remote  broad- 
cast in  the  city's  history,  and  simi- 
lar gestures  in  other  cities  are 
paying  off  with  large  out-of-town 
audiences. 

Before  joining  KCRA,  Frank 
worked  on  the  sales  staffs  of  KWJJ 
Portland  and  KVAN  Vancouver 
Wash.  Born  June  15,  1910,  in  Min- 
neapolis, Minn.,  he  broke  into  radio 
in  front  of  a  microphone  in  Spo- 
kane and  ever  since  has  been  an 
enthusiastic  booster  of  the  West 
Coast.  Single — so  far — his  hob- 
bies are  hunting,  fishing  and  swim- 
ming— and  singing  the  praises  of 
Sacramento. 

Part  of  KCRA's  Service,  Frank 
points  out,  is  for  the  farm  audi- 
ence, and  it  doesn't  consists  of  hill- 
william  programs  either. 

"Our  farmers  are  college  men 
and  the  most  prosperous  in  the 
country.  You  can't  look  down  your  than 
nose  at  them,  and  you  better  not  i  «ot  t 
talk  down  to  them.  They  farm  sci 
entifically,  and  they  are  as  well  m 
informed  on  world  events  as  any  fsue 
city  man.  That's  why  KCRA  tells 
the  national  business  that  its  farm 
and  city  audience  are  the  same. 
They  like  the  same  programs  and 
they  buy  the  same  things,"  he  ex- 
plains. 

Frank  wants  the  world  to  know 
that  KCRA  had  the  foresight  to 
construct  its  studios  and  equipment 
for  a  quick  conversion  to  FM,  even 
though  it  has  made  no  application 
to  the  FCC. 

"That's  one  reason,  among 
many,"  he  says  proudly,  "why 
KCRA's  signal  and  reception  is  so 
good." 

After  talking  to  Frank  for  an 
hour,  you  can  understand  why  he 
says  a  lot  of  his  national  accounts 
get  a  far-away  look  in  their  eyes 
and  ask  him  what  the  train  fare  is 
to  Sacramento.  In  fact.  .  .  . 


ABC  Network    lAf.llAf   5000  Watts 

CLEVELAND,  O.  WW  H    WW  D  AY  AND  NIGHT 

REPRESENTED     NATIONALLY     BY     HEAOLEV-REED  COMPANY 


Page  90    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


5  Letters 

(Continued  from  page  17) 

sion  of  Secretary  Byrnes'  broad- 
cast, CBS  invested  in  this  way  ap- 
proximately $15,000  for  the  privi- 
lege of  carrying  the  Secretary's 
talk.  In  that  case  we  felt  the  in- 
vestment was  more  than  justified 
for  CBS  and  its  independently- 
owned  affiliated  stations  because  of 
the  high  quality  of  the  public  serv- 
ice inherent  in  the  speech. 

WINX  implies  that  CBS  sought 
this  talk  by  Secretary  Byrnes  on 
an  exclusive  basis.  This  is  entirely 
untrue.  We  advised  the  State  De- 
partment that  we  would  not  voice 
a  word  of  protest  if  the  talk  was 
carried  on  some  other  network  in- 
stead of  CBS,  or  even  on  two  or 
three  other  networks. 

WINX  also  claims  that  the  talk, 
as  broadcast,  could  be  heard  by 
only  a  minority  of  listeners.  This 
is  equally  untrue.  The  CBS  net- 
work consists  of  150  stations  whose 
night-time  coverage  pattern  reaches 
into  98%  of  all  American  homes 
with  radios.  I  should  point  out  also 
that  WINX's  coverage  is  complete- 
ly duplicated  by  our  own  Washing- 
ton outlet. 

It  seems  to  me  that  much  of  the 
WINX  letter  was  devoted  to  a 
wholly  false  premise — the  fallacy 
that  because  Secretary  Byrnes' 
original  words  were  broadcast  only 
over  CBS  they  were  denied  either 
duplicate  or  additional  circulation. 
They  became  instantly,  upon  his 
uttering  them,  the  common  prop- 
erty of  every  other  broadcaster, 
every  news  service,  every  local 
newspaper.  They  were  reprinted 
verbatim  in  the  press.  They  were 
paraphrased  and  quoted  in  news 
stories.  They  formed  a  salient  part 
of  the  content  of  practically  every 
news  broadcast  on  the  networks 
and  on  local  stations  during  the 
next  twenty-four  hours.  True, 
these  words  were  audible  to  98% 
of  the  radio  homes  of  the  United 
States  when  the  Secretary  first 
spoke  them.  But  this  is  no  more 
relevant  to  the  issue  of  free  speech 
;han  if  Secretary  Byrnes  had  chosen 
not  to  broadcast  and  had  made  his 
talk  before  a  group  of  500  invited 
Quests  in  a  hired  hall.  The  false 
issue  of  free  speech  might  be  just 
is  speciously  raised  because  only 


500  people  could  sit  there  and  the 
rest  of  the  world  was  excluded.  As 
long  as  the  radio  and  the  press 
were  free  to  quote  and  repeat 
every  word  the  Secretary  said  or 
any  part  of  those  words,  the  issue 
of  freedom  of  speech  is  met  surely, 
squarely,  and  beyond  cavil. 

Now  to  go  on  to  the  comments 
you  invited  me  to  make  on  State 
Department  policy  in  this  connec- 
tion. Frankly,  it  seems  to  me  that 
the  needs  of  listeners  have  been 
pretty  well  served  in  the  past,  and 
the  WINX  letter  has  not  impressed 
me  with  the  need  for  change.  How- 
ever, if  you  feel  differently — in 
cases  where  the  State  Department 
itself  initiates  the  speech  and  is 
actively  seeking  a  radio  forum — a 
very  simple  equation  recommends 
itself.  Why  not  offer  any  such 
broadcast  to  all  four  networks  and 
to  independent  stations,  with  a 
clear  disavowal  of  any  demand  by 
the  State  Department  that  all  net- 
works or  any  particular  one  of 
them  carry  any  particular  talk. 
This  would  avoid  any  discrimina- 
tion at  the  outset.  It  would  also 
avoid  any  hint  of  government  dic- 
tation to  a  free  radio.  If  the  talk 
in  question  is  timely,  important 
and  newsworthy,  I  am  sure  that 
one  or  more  radio  networks  will 
carry  it  to  listeners  all  over  the 
country.  If  an  offer  to  broadcast  on 
an  exclusive  basis  was  received, 
the  State  Department  would  be 
free  to  decide  whether,  under  all 
the  circumstances,  such  a  broad- 
cast would  most  effectively  reach 
the  desired  audience. 

With  best  regards, 

Paul  W.  Kesten 
*     *  * 

Kesten  to  Coy 

New  York  22,  N.  Y. 

November  2,  1945 
Mr.  Wayne  Coy, 
Vice-President, 

WINX  Broadcasting  Company, 
Eighth  and  Eye  Streets, 
Washington,  D.  C. 
Dear  Mr.  Coy: 

After  answering  Bill  Benton's 
friendly  invitation  to  comment  on 
the  multiple  network  hook-up  ques- 
tion, I  realized  tardily  that  I 
should  have  sent  you  a  copy  of  my 
comments. 

So  I  dropped  the  Assistant  Sec- 
retary a  note  today,  telling  him  I 


^'CTWtf  Of 


WNAB 

BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 


Concentrated  Audience  in  the 
Nation's  59th  Market 


WNAB  programming  l 
the  Bridgeport  metropolitan  area  with 
its  216,000  people  and  almost  $100,- 
000,000  in  1939  Retail  Sales.  WNAB 
coverage  is  confined  to  the  area  of 
results.    WNAB   result,  will 


one  stfiXm . .  ,tb 


would  cover  the  same  group  of  ad- 
dressees who  received  copies  of 
your  letter,  and  here  it  is. 

Sincerely, 

Paul  W.  Kesten 
*     *  * 
Benton  to  Porter 

November  1,  1945 

Dear  Paul: 

My  letter  about  Wayne  Coy's 
protest  wasn't  intended  to  evoke 
a  formal  debate.  You  lecture  me  as 
if  you  were  addressing  a  public 
forum  or  a  Congressional  commit- 
tee. 

I  understand  your  letter  better 
now  Mr.  Gammons*  notifies  us 
you'd  like  to  publish  it  in  Broad- 
casting. I  wish  you  would  for  this 
issue  needs  further  clarification 
and  maybe  we'll  get  it  through  an 
open  discussion  of  your  letter. 

The  issue  isn't  freedom-to-listen 
and  should  not  be  distorted  into 
such;  further,  I  didn't  present  it 
to  you  as  four  networks  versus  one 
(your  topic  sentence).  The  main 
issue  is  this:  what  is  adequate 
coverage,  in  the  public  interest,  for 
a  speech  as  important  as  that  of 
Secretary  Byrnes'?  I  don't  think 
your  point  that  each  of  the  big 
networks  is  "audible"  to  most  of 
the  set  owners  is  the  whole  answer 
by  any  means. 

Incidentally,  I  haven't  seen  the 
figures  on  network  coverage  for 
years.  Would  you  mind  giving  me 
a  list  of  the  stations  which  carried 
Secretary  Byrnes'  broadcast,  and 
any  figures  available  to  show  that 
these  stations  "were  audible  to 
98%  of  the  radio  homes  of  the 
United  States"? 

On  what  basis  is  the  State  De- 
partment to  choose  among  net- 
works if  they  all  insist  on  carrying 
exclusively  or  not  at  all?  And  if 
we  make  the  Secretary's  speeches 
available  to  all  without  recogniz- 
ing exclusivity,  as  we  do  with  press 
releases,  shouldn't  we  include  in- 
dependent stations  like  the  Wash- 
ington Post's?  That  could  mean 
there  would  be  no  national  cover- 
age at  all. 

If  you  intend  to  publish  in 
Broadcasting,  I'm  sure  you  don't 
object  to  my  sending  copies  of  our 
correspondence  to  Wayne  Coy  and 
Paul  Porter,  which  I  am  doing 
forthwith. 

Very  sincerely  yours, 

William  Benton 


♦Apparently  the  writer  is  referring  to 
Earl  Gammons,  Washington  director  of 
CBS. 


Benton  to  Coy 

Washington 
November  1,  1945 
Dear  Wayne  Coy: 

Do  you  want  to  comment  fur- 
ther, in  light  of  the  attached  cor- 
respondence with  Paul  Kesten,  and 
his  apparent  intention  to  break 
forth  in  Broadcasting?  I  see  no 
reason  why  you  shouldn't  make 
use  of  my  letter  attached,  if  you 
are  prepared  to  follow  through 
further  on  this  issue.  I  would  wel- 
come any  further  comments  from 
you,  and  to  tell  you  the  truth,  I 
(Continued  on  page  92) 


worn 


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the  only  source  of 
primary  ABC  net- 
work service. 


SELL 

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November  19,  1945    •    Page  91 


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MADISON  AVE.  AT  45TH  ST 
NEW  YORK 

Other  Hilton   Hotels  include 
Chicago:  The  Stevens 
Dayton: 
The  Dayton-Biltmore 

Los  Angeles: 
The  Town  House 
C.  N.  Hilton, 


,   HOTEL j, 
OOSEVEL" 


Letters 

(Continued  from  page  91) 
would  like  open  and  frank  discus- 
sion of  this  whole  issue,  looking 
towards  developing  guidance  on  the 
State  Department's  future  policy. 
Very  sincerely  yours, 

William  Benton 


Coy  to  Kesten 

Washington 
November  13,  1945 
Dear  Mr.  Kesten: 

Shortly  before  I  received  your 
letter  of  November  2,  enclosing  a 
copy  of  your  letter  to  the  Honor- 
able William  Benton,  dated  Octo- 
ber 25,  1945,  I  received  a  copy  of 
your  letter  from  him.  He  asked  me 
if  I  had  any  further  comments  to 
make.  As  you  will  see  from  the  at- 
tached copy  of  my  reply  to  him, 
I  do  have  further  comments  to 
make. 

With  kindest  regards, 
Sincerely  yours, 

Wayne  Coy 

Encl. 

*     *  * 

Coy  to  Benton 

Washington 
November  13,  1945 
Honorable  William  Benton, 
Assistant  Secretary  of  State, 
Department  of  State, 
Washington,  D.  C. 
Dear  Mr.  Secretary: 

Of  course  I  want  to  accept  your, 
generous  invitation  to  comment  fur- 
ther on  the  question  of  free  access 
to  official  radio  broadcasts.  I  pro- 
tested, as  you  know,  when  WINX 
was  denied  an  opportunity  to 
broadcast  Secretary  Byrnes'  recent 
report  on  the  London  meeting  of 
the  Council  of  Foreign  Ministers.  I 
feel  even  more  strongly  impelled  to 
protest  now  that  I  have  read  Mr. 
Paul  Kesten's  reply  to  your  request 
that  he  comment  on  my  letter  of 
October  11,  addressed  to  the  Hon. 
Justin  Miller,  President  of  the  Na- 
tional Association  of  Broadcasters. 

In  his  initial  paragraph,  Mr. 
Kesten  transfers  the  issue  which 
I  raised  to  one  of  his  own  choice — 
four  network  hook-ups  versus 
single  network  broadcasts.  As  you 
yourself  noted,  this  simply  is  not 
the  issue,  Mr.  Kesten  to  the  con- 
trary notwithstanding. 

In  passing,  however,  I  should  like 
to  deal  briefly  with  Mr.  Kesten's 
issue,  if  only  because  of  the  ex- 
ceedingly curious  reasoning  with 
which  it  is  supported.  The  logic 
of  his  "pure  democratic  principle" 
would  lead  one  to  the  conclusion 
that  our  printed  press  is  totali- 
tarian because  most  metropolitan 
newspapers  choose  to  publish  in 
full  any  major  address  by  the  Sec- 
retary of  State.  Mr.  Kesten's  view, 
I  take  it,  is  that  the  Post  ought  not 
to  be  allowed  to  offer  its  readers 
the  text  of  a  public  speech  offered 
to  the  readers  of  the  Star,  since 
anyone  who  wishes  to  do  so  can 
buy  a  copy  of  the  Star  at  any 
newsstand.  It  would  follow,  then, 
that  the  Department  of  State  is 


ignobly  limiting  "freedom  to  read" 
by  making  its  press  releases  avail- 
able to  more  than  a  single  outlet  in 
any  community.  Thus,  press  or  ra- 
dio freedom,  according  to  this  con- 
cept, must  necessarily  spell  en- 
slavement of  the  public. 

Having  wound  himself  into  this 
fantastic  dilemma  through  three 
pages  of  typescript,  Mr.  Kesten,  at 
last,  in  his  final  paragraph,  comes 
to  the  guts  of  the  matter  and  a 
reasonable  solution  in  which  I 
heartily  join.  "Why  not,"  Mr. 
Kesten  asks,  speaking  of  situations 
in  which  the  State  Department  is 
seeking  a  radio  forum,  ''offer  any 
such  broadcast  to  all  four  networks 
and  to  independent  stations,  with 
a  clear  disavowal  of  any  demand 
by  the  State  Department  that  all 
networks  or  any  particular  one  of 
them  carry  any  particular  talk?" 
Why  not,  indeed?  As  Mr.  Kesten 
so  astutely  observes,  "This  would 
avoid  any  discrimination  at  the 
outset.  It  would  also  avoid  any  hint 
of  government  dictation  to  a  free 
radio."  I  cannot,  however,  go  along 
with  his  concluding  suggestion 
that  the  State  Department  ought, 
under  any  circumstances,  to  con- 
sider an  offer  to  broadcast  on  an 
exclusive  basis. 

Here,  of  course,  is  the  real  issue. 
And  it  is  precisely  the  issue  raised 
by  WINX  in  the  protest  which  pre- 
cipitated this  controversy.  Denial 
to  WINX  of  an  opportunity  to 
broadcast  Secretary  Byrnes'  speech 
was  just  the  sort  of  discrimination 
which  Mr.  Kesten  suggests  should 
be  avoided  at  the  outset.  And  in 
the  favoritism  shown  to  CBS,  it 
seems  to  me,  there  was  more  than 
a  hint  of  "government  dictation 
to  a  free  radio."  Favored  media 
are  never  genuinely  free. 

Mr.  Kesten  tells  you  Columbia 
"advised  the  State  Department 
that  we  would  not  voice  a  word 
of  protest  if  the  talk  was  carried 
on  some  other  network  than  CBS, 
or  even  on  two  or  three  other 
networks."  I  do  not  challenge  his 
assertion.  The  point  is  that  WINX 
was  refused  the  right  to  carry  this 
speech,  and  refused  it  by  the 
State  Department  itself — on  the 
ground,  as  you  explained  to  me 
over  the  phone,  that  network  policy 
made  it  exclusive  to  CBS.  WINX 
was  also  refused  the  right  to  carry 
the  speech  by  the  CBS-owned 
station  in  Washington  for  the 
same  reasons.  The  network  policy, 
I  think,  is  itself  nefarious;  but 
Government  implementation  of  it 
is  far  worse. 

WINX — and  other  radio  stations 
as  well,  no  doubts-wants  free  ac- 
cess to  public  addresses  by  Govern- 
ment officials.  WINX  wants  this 
access,  frankly,  because  it  is  in 
competition  with  CBS  and  with 
other  broadcasters  for  the  respect 
and  the  attention  of  the  listening 
public.  And  this  competition,  I  re- 
spectfully submit,  is  the  very  es- 
sence of  freedom  of  the  air. 

There  can  be  real  freedom  of 
the  air  only  if  official  statements, 


m 

Mr.  Rothrock 


ROTHROCK  OPENING 
CONSULTING  OFFICE 

HAROLD  B.  ROTHROCK,  until 
Oct.  31  a  member  of  the  engineer- 
ing firm,  May,  Bond  &  Rothrock, 
now  May  &  Bond  [Broadcasting, 
Nov.  12],  has 
opened  his  own 
consulting  office 
i  n  Washington, 
he  announced 
last  week.  He 
will  be  officed 
temporarily  at 
301  N.  Green- 
brier St.,  Arling- 
ton, Va.,  t  e  1  e- 
phone  Ch.  2267. 

Born  in  Princeton,  Ind.,  Mr. 
Rothrock  was  graduated  in  1935 
from  Purdue  U.  and  took  a  job  in 
the  radio  engineering  department 
of  General  Household  Utilities  Co. 
A  year  later  he  was  named  engi- 
neering counsel  for  the  Clear  Chan- 
nel Broadcast  Service,  a  post  he 
held  until  1941,  when  he  joined  the 
consulting  firm  of  Ring  &  Clark, 
Washington. 

In  January  1943  Mr.  Rothrock 
was  appointed  to  the  technical  staff 
of  Bell  Telephone  Labs.,  remain- 
ing until  July  1945.  He  became  a 
partner  of  May,  Bond  &  Rothrock 
when  that  firm  was  established  in 
October  1944  [Broadcasting,  Oct. 
23,  1944],  but  did  not  become  an 
active  partner  until  Aug.  1,  1945, 
when  he  left  the  Bell  Labs. 


Net  Shows  Move 

TWO  MORE  network  shows,  NBC's 
Smilin'  Ed  McConnell  and  Buster 
Brown  Gang,  Saturday  10:30  a.m. 
CST,  and  World  Parade,  Sunday 
2  p.m.  CST,  will  vacate  Chicago  in 
December.  Smilin'  Ed,  sponsored  on 
over  61  stations  by  Brown  Shoe  Co. 
thru  Leo  Burnett  Agency,  leaves 
Chicago  Nov.  24  and  begins  Holly-  |esi 
wood   origination   Dec.   1.   World  lra(jK 


Parade  with  Lou  Breeze  Orchestra, 
Singer  Phil  Kinsman  and  Commen-  uM, 
tator  Max  Hill  will  originate  fromlln(| 
San  Francisco  Dec.  16,  move  to  Lj 
Hollywood  Dec.  3  and  then  switch|  jat( 
to  New  York  in  mid-January.  Re- 
placement will  be  Carmen  Caval- 
laro  Orchestra,  with  Mr.  Hill  asl 
permanent  commentator.   Sponsor  [** 
is  W.  A.  Sheaffer  Pen  Co.  through  1 
Russell  M.  Seeds  Co.  over  142  NBC 
stations. 


V 


IN. 


BENNET  H.  KORN,  recently  discharged 
from  the  Army,  returned  last  week  tc 
WQXR  New  York  as  an  account  execu 
tive  in  the  sales  department. 


like  other  items  of  news,  are  freely 
available  to  all  who  wish  to  trans 
mit  them — and  on  a  basis  of  ab 
solute  equality.  Freedom  to  broad 
cast,  so  far  from  being  inimical 
to  "freedom  to  listen,"  is  its  very] 
fountainhead.  When  this  freedonj 
is  limited  or  infringed  in  any  wayl 
freedom  of  the  air  becomes  imj 
paired. 

Sincerely  yours, 

Wayne  Coy  S 


Page  92    •    November  19,  1945 


BROADCASTING    *    Broadcast  Advertisin, 


5000 
WAT¥ 

Selling  Power 
in  Industrial 
New  England 


CBS 

(Continued  from  page  18) 
and  director  of  a  number  of  its  sus- 
taining programs  before  leaving 
for  England  in  the  spring  of  1943. 
Following  his  graduation  from  the 
U.  of  Pennsylvania  in  1937  he  took 
a  year's  apprenticeship  course  at 
CBS,  during  which  he  was  per- 
manently assigned  to  programming. 
Programs  he  directed  included  So 
Proudly  We  Hail,  Report  to  the 
Nation,  and  the  General  Motors 
Cheers  From  the  Camps. 

In  his  first  European  assignment 
for  OWI  he  was  attached  to1  the 
U.  S.  Embassy  in  London,  where 
he  helped  organize  the  American 
Forces  Network  for  troop  enter- 
tainment. Later,  as  chief  of  field 
radio  of  SHAEF's  Psychological 
Warfare  Division,  he  moved  into 
France  shortly  after  D-Day  and  fol- 
lowed the  troops  across  western 
Europe  and  into  Germany.  His 
final  wartime  assignment  was  as 
assistant  to  the  deputy  chief  of  the 
Information  Control  Division,  U.  S. 
Forces  ETO,  post  then  held  by 
Col.  Paley. 


WDSU  Appeal  to  Clear  Record 
Turned  Down  by  Commission 


SANDEBERG  TO  HEAD 
AVERY  COAST  OFFICE 

DAVID  H.  SANDEBERG,  for  the 
past  two  years  Pacific  Coast  man- 
ager of  Paul  H.  Raymer  Co.,  has 
been  appointed  Pacific  Coast  man- 
ager of  Lewis  H. 
Avery  Inc.,  it  was 
announced  last 
week  by  Lewis 
Avery,  president 
of  the  firm.  Mr. 
Sandeberg  will 
headquarter  i  n 
Mr.  .Avery's  San 
Francisco  office, 
which  will  open 
Mr.  Sandeberg  on  Dec.  1  in  the 
Russ  Building. 
Mr.  Sandeberg  has  represented 
Several  national  magazines  on  the 
West  Coast  and  in  1933  entered  the 
'radio  representative  business  in 
California.  In  1934  he  became  sales 
manager  of  KYA  San  Francisco, 
j»md  from  1938  to  1943  served  as 
j'  3an  Francisco  manager  of  the  Mc- 
Olatchy  Broadcasting  Company. 


NOW  TAKE 
SAVANNAH! 

 High     Spot     of     the  New 

Industrial  South.  Here  is 
PERMANENCE  —  "PLANTS- 
PAYROLLS-PEOPLE".  Great 
today,  greater  Tomorrow,  i 
Yours  thru  WSAV! 


NBC 


AN  APPEAL  by  a  radio  station  to 
expunge  from  the  record  criticisms 
which  it  feels  have  injured  its  rep- 
utation and  will  affect  its  stand- 
ing in  future  proceedings  was 
turned  down  last  week  by  the  FCC 
in  denying  a  petition  of  WDSU 
New  Orleans  requesting  with- 
drawal of  an  opinion. 

Although  the  Commission  had 
dismissed  a  charge  against  the  sta- 
tion that  it  refused  "equal  oppor- 
tunity" to  political  candidates  dur- 
ing an  election  campaign  [Broad- 
casting, Sept.  10],  the  station 
contended  that  the  opinion  on  the 
case  "contains  a  reprimand  which 
is  unfair  in  view  of  the  facts  and 
circumstances"  developed  at  the 
hearing  on  the  complaint.  The  pe- 
tition pointed  out  that  the  Com- 
mission concluded  its  opinion  by 
stating:  "The  facts  disclosed  in 
this  record  are  subject  to  further 
review  .  .  .  when  an  application  is 
made  for  renewal  of  license." 

The  Commission  proceeding  had 
resulted  from  a  protest  by  Sen. 
John  H.  Overton  (D-La.)  that  he 
had  not  been  accorded  the  choice 
time  on  WDSU  as  that  granted 
one  of  his  opponents,  E.  A.  Steph- 
ens, majority  owner  of  the  station. 
The  Commission  upheld  this  pro- 
test but  dismissed  the  complaint 
with  a  reminder  that  a  station  "is 
not  an  instrumentality  to  be  used 
for  his  (the  licensee's)  personal 
political  advancement." 

The  station's  petition  recognized 
that  since  it  was  not  "aggrieved" 
or  "adversely  affected"  from  a 
legalistic  standpoint  by  the  Com- 
mission's action  it  could  not  obtain 


Bogart  Resigns 
ELLIOT  BOGART,  account  executive  of 
Brisacher,   Van   Norden   &   Staff,  Los 
Angeles,  has  resigned. 

Sommers  Joins  Dennis 
HOWARD  SOMMERS,  free-lancer,  has 
joined  Robert  P.  Dennis  Inc.,  Los  An- 
geles agency,  as  director  of  production. 
MILDRED  FLUENT,  formerly  assistant 
executive  director  of  Apparel  Creators, 
Los  Angeles,  has  been  added  to  the 
agency  as  account  executive. 

Radio  Headlines 
ROGERS  JEWELERS,  Stockton,  Cal. 
(retail),  is  sponsoring  quarter-hour 
Noon  Edition  of  Radio  Headlines,  five 
days  weekly  on  KWG  Stockton.  Agency 
is  Kelso  Norman  Adv.,  San  Francisco. 

Zukor's  Sponsor  News 
ZUKOR'S  Inc.,  Los  Angeles  (women's 
apparel),  on  Nov.  12  started  five  times 
per  week  sponsoring  Sam  Baiter — Com- 
mentator, on  KMTR  Hollywood.  Con- 
tract is  for  52  weeks.  Firm  also  sponsors 
Sam  Baiter  once  weekly  on  14  American 
Pacific  stations.  Agency  is  John  Barnes 
&  Associates,  Hollywood. 

Brisacher  Named 
PACIFIC    INTERMOUNTAIN  EXPRESS 
Co.,  Oakland  (freight  service),  has  ap- 
pointed Brisacher,  Van  Norden  &  Staff, 
San  Francisco,  to  handle  advertising. 

Ellinwood  Names  Fagan 
ELLINWOOD  INDUSTRIES,  Los  Angeles 
(garden  tractors),  has  appointed  O.  K. 
Fagan  Adv.,  Los  Angeles,  to  handle  na- 
tional advertising. 

Utley  on  Express  Flight 
CLIFTON  UTLEY,  NBC  commentator 
and  foreign  affairs  expert,  is  sole  radio 
representative  aboard  American  Airlines 
first  Chicago  to  London  air  express, 
Nov.  19.  Mr.  Utley  will  describe  the  21- 
hour  trip  on  NBC  "News  of  the  World" 
Tuesday,  Nov.  20,  6:15  p.m.  (CST). 


a  court  review  of  the  findings  nor 
could  it  ask  for  a  rehearing.  But 
silence  to  the  Commission's  find- 
ings and  conclusions,  it  declared, 
"might  be  construed  by  the  Com- 
mission as  acquiescence." 

The  petition  challenged  the  Com- 
mission's findings  with  regard  to 
the  value  of  Saturday  night  time, 
which  the  opinion  held  inferior  to 
Thursday  night  for  political  broad- 
casts. It  declared  the  Commission 
"completely  overlooked"  testimony 
based  on  a  Hooper  survey  showing 
that  more  sets  were  in  use  in  New 
Orleans  during  the  time  offered  to 
Sen.  Overton  than  during  the  time 
used  by  Mr.  Stephens. 

The  petition  contended  that  there 
is  not  "a  single  iota  of  evidence" 
to  support  the  Commission's  impli- 
cation the  station  was  used  for  the 
personal  political  advantage  of  Mr. 
Stephens.  It  asserted  the  station 
adopted  policies  to  insure  that  no 
preferential  consideration  would 
be  accorded  Mr.  Stephens,  who  has 
been  in  political  life  in  Louisiana 
for  many  years. 

Finally,  the  petition  declared, 
the  Commission's  opinion  does  not 
announce  a  sound  policy  for  the 
guidance  of  licensees  but  "in  effect 
places  upon  candidates  for  public 
office  or  their  radio  managers  the 
responsibility  for  determining  what 
constitutes  'equal  opportunities' 
and  makes  the  licensees  of  stations 
entirely  subservient  to  their  wishes 
and  desires  in  the  matter." 


'Opry'  Goes  Network 

RALSTON  PURINA  Co.,  St. 
Louis,  will  become  sponsor  of  the 
full-hour  Opry  House  Matinee  on 
MBS.  The  feature  went  on  the  net- 
work from  12  to  1  p.m.  (EST) 
over  170  stations  last  Saturday, 
originating  from  St.  Louis'  Prin- 
cess Theater.  Second  half-hour  of 
the  production  is  sponsored  by 
Cereal  Division  of  Ralston  Purina. 
First  half-hour  will  be  sustaining 
until  Jan.  15,  when  the  Feed  Divi- 
sion assumes  sponsorship.  Agency 
is  Gardner  Adv.  Co.,  St.  Louis. 


Nelson  to  American 
JOHNNY  NELSON,  with  discha*ge  from 
Navy  with  rating  of  lieutenant,  has  re- 
sumed as  announcer-producer  of  Amer- 
ican Breakfast  in  Hollywood.  He  has 
also  been  assigned  m.c.  on  daily  Bride 
&  Groom  series  on  that  network. 

Petry  With  NBC 
ALEX  PETRY,  with  release  from  Army 
Air  Forces,  has  resumed  as  director  of 
NBC  Hollywood  music  rights  depart- 
ment, and  replaces  Myrna  Bay  Com- 
parte,  resigned. 

Halliburton  Account 
ERLE  P.  HALLIBURTON  Inc.,  Los  An- 
geles (mfgrs.  aluminum  furniture,  air- 
plane-type luggage),  has  appointed  J. 
Walter  Thompson  Co.,  Los  Angeles,  to 
handle   national  advertising. 

Arctic-Temp  Agency 
ARCTIC-TEMP  MFG.  Co.,  Los  Angeles 
(refrigerators,  home  freezers),  has  ap- 
pointed Hillman-Shane-Breyer  Inc.,  Los 
Angeles,  to  place  advertising. 

Mariesta  Agency 
MARIESTA  Co.,  San  Francisco  (mfgrs. 
Peek-A-Boo  Bras),  has  appointed  Pacific 
Coast  Adv.  Co.,  San  Francisco,  to  handle 
advertising. 


NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


Mr.  R.  K.  "Check"  Turner 
Carbide  and  Carbon  Chemicals 

Corporation 
South  Charleston,  W.  Va. 
Dear  Check: 

My  working  at  night  like  this  .  .  .  I 
didn't  get  a  chance  to  get  around  to 
any  of  the  big 

you  were  hav- 
in'  in  connec- 
tion with  Car- 
hide's  25th 
Anniversary 
.  .  .  but  I  sure 
heard  about  it 
.  .  .  bringin' 
in  all  those 
entertainers 
even  heard  be~ 
lieve  -  it  -  or- 
not,  you  had 
Bob  Ripley 
here.  Well 
that's  what  I 
keep  teUin'  my 
friends  all  over 
the  country 
.  .  .  when  we 
do  somethin' 
down  here  in 
Charleston  .  .  . 
we  just  go 
ahead  and  do 
it  .  .  .  why 
you  people 
down  at  Car- 
bide started 
out  with  noth- 
in'  back  in 
1920  and  now 
you  have  the 
second  largest 
chemical  cor- 
poration in 
the  world  .  .  . 
and  you  ain't  even  started  yet  .  .  . 
gosh  you  make  over  a  thousand  differ- 
ent chemicals  now  ...  it  just  doesn't 
seem  possible  that  one  outfit  could  turn 
out  so  much  stuff.  Well  when  you  have 
your  big  celebration  next  year  I'd  ap- 
preciate it  if  you'd  send  someone  around 
to  wake  me  up  and  let  me  in  on  it  .  .  . 
1  guess  I  could  get  Charles  to  catch 
the  boss's  office  for  me  that  night. 

Yrs., 
Algy 

WCHS 

Charleston,  W.  Va. 


WSAV 

SAVANNAH 


R  OA  DC  A  STING    •    Broadcast  Advertising 


November  19,  1945     •    Page  93 


WCKY 

the  50,000 

watt  voice 
of  Cincinnati 


Horace  NStovin 

AND  COMPANY 
• 

RADIO 
STATION 

REPRESENTATIVES 

•  ■ 

offices 

MONTREAL  •  WINNIPEG 
TORONTO 


Every  national  advertiser 
wanting  results  in  the 
Maritime  Provinces 
of  Canada 
should  make  sure  that  his 
schedule  includes 

CHNS 


Halifa 


Nova  Scotia 


JOS.  WEED  SC  CO. 
350  Madison  Avenue,  New  York 
Representative! 


Page  94    •    November  19,  1945 


Porter 

{Continued  from  page  20) 

there  might  be  2,000  to  3,000  FM 
stations  and  asked  whether  he 
thought  commercial  possibilities 
would  support  that  many  or 
whether  they  would  be  subsidized 
by  individual  groups,  Mr.  Porter 
replied : 

"I  think  there  is  a  grave  ques- 
tion as  to  the  extent  to  which  we 
can  expand  the  radio  activity  in 
this  country  by  four  or  five  hun- 
dred per  cent.  But  there  will  be  op- 
portunity for  educational  institu- 
tions, for  municipalities,  for  foun- 
dations, and  great  commercial  pos- 
sibilities through  competition.  And 
it  is  my  hope  that  competition  will 
mean  that  there  will  be  the  sur- 
vival, a  sort  of  competition  for  ex- 
cellence." 

Regarding  the  FCC's  setting 
aside  of  certain  FM  facilities  for 
nonprofit  operations  he  said  "the 
educational  institutions  have  20 
channels  .  .  .  for  FM  stations  and 
those  will  not  be  commercial  but 
will  be  used  by  these  institutions." 
Asked  about  a  complaint  submitted 
to  FCC  by  the  National  Citizens 
Political  Action  Committee  relat- 
ing to  the  conditional  licensing  of 
a  number  of  FM  stations  to  stand- 
ard broadcasters,  he  answered: 

"They  did  complain  that  some 
100-odd  stations  had  been  given 
conditional  licenses,  but  we  pointed 
out  in  my  reply  to  them  that  hear- 
ings had  been  held,  that  there  was 
an  affirmative  showing  that  these 
licenses  would  be  operated  in  the 
public  interest.  So  it  was  not  a 
promiscuous  handing  out  of  FM 
licenses." 

TV  Principal  Medium? 
Questioned  about  television  and 
whether  it  will  ever  replace  sound 
radio,  Mr.  Porter  said  "that  does 
involve  some  crystal-gazing"  but 
that  "television  is  sound  radio," 
combining  sight  with  sound.  "And 
it  is  my  firm  belief,"  he  added, 
"that  within  some  period  of  time — 
I  wouldn't  want  to  put  down  a  time- 
table— television  will  be  the  princi- 
pal medium  of  home  entertainment 
in  this  country."  On  color  TV,  he 
said,  "I  am  like  the  Baptist 
preacher  on  total  emersion — I  not 
only  believe  in  it,  I  have  seen  it." 

Reporting  that  proposals  have 
been  made  to  the  FCC  that  would 
tend  to  freeze  a  certain  set  of  TV 
standards  for  10  years,  he  ex- 
pressed the  personal  view  that  "we 
should  not  lock  the  door  to  prog- 
ress. Anyone  who  buys  a  televi- 
sion set,  just  as  anyone  who  buys 
a  new  safety  razor,  does  so  at  his 
peril." 

He  said,  however,  that  he  thought 
"you  can  get  service  and  get  it  for 
some  time  to  come  out  of  any  sys- 
tem which  the  Commission  licenses. 
But  that  is  not  to  say  that  a  new 
system  two  years,  three  years  or 
some  time  hence,  will  not  be  de- 
veloped that  will  give  the  oppor- 
tunity for  a  superior  service." 
Asked  whether  a  change  in  video 


OFFICERS  of  the  Advertising  Club  of  Los  Angeles  at  annual  meet- 
ing of  Pacific  Advertising  Association  in  Los  Angeles  included  (1  to  r) 
John  R.  Christie,  advertising  director  of  Citizens  National  Bank,  second 
vice-president;  Edward  Mills,  vice-president  of  Van  de  Kamp's  Holland 
Dutch  Bakeries,  club  president;  Sidney  Strotz  (standing),  vice-presi- 
dent of  NBC;  Fred  Kerman,  vice-president  of  Pacific  Mutual  Life 
Insurance  Co.,  first  vice-president  of  club.  Speakers  included  PAA  Presi- 
dent Charles  A.  Storke,  on  tour  of  29  advertising  clubs  in  West. 


Suit  for  $150,000  Filed 
Against  KWK  by  Bennett 

SUIT  for  $150,000  damages  has 
been  filed  against  Thomas  Patrick 
Inc.,  operating  KWK  St.  Louis,  by 
Myron  J.  Bennett  alleging  the  sta- 
tion refused  to  reemploy  him  as  an 
announcer  after  discharge  from 
the  service  last  July.  He  is  now 
employed  in  Cincinnati. 

R.  T.  Convey,  KWK  president, 
in  a  statement  denied  KWK  had  re- 
fused to  rehire  Mr.  Bennett  or  any 
other  serviceman.  He  said  Mr.  Ben- 
nett had  not  applied  to  have  his  job 
back  but  had  tried  by  long-dis- 
tance telephone  to  involve  the  sta- 
tion in  competitive  bidding  for  his 
services.  He  added  that  Mr.  Bennett 
had  refused  to  return  unless  he 
could  have  the  same  time  periods 
he  had  before  entering  the  service, 
and  at  a  substantial  increase  in 
salary. 

FEATURING  French-language  shows 
produced  at  the  station,  CKAC  Mont- 
real has  released  an  eight  page  booklet 
with  a  seasonal  tang,  "CKAC  Happy 
Hunting  Grounds".  Humorous  hunting 
drawings  showing  hunters,  wild  life  and 
modern  artillery,  describe  each  show 
and  cost  to  sponsor. 

Whitton  With  CHML 
HARRY  WHITTON,  formerly  with  the 
music  staff  of  CHML  Hamilton,  and 
program  director  of  CKSO  Sudbury,  has 
joined  CKEY  Toronto,  in  the  merchan- 
dising department. 

Kresge  on  CKEY 
S.    S.   KRESGE   Ltd.,    Toronto  (chain 
variety  stores)  has  started  twice  weekly 
live   Santa    Claus   program    on  CKEY 
Toronto.  Account  was  placed  direct. 

Seafood  Program 
SUPERIOR  SEAFOOD  CO.,  Los  Angeles 
(Honor  Brand  frosted  foods),  on  Dec.  3 
starts  sponsoring  daily  early  morning 
transcribed  musical  program  on  KFAC 
Los  Angeles.  Contract  is  for  26  weeks. 
Hillman-Shane-Breyer  Inc.,  Los  Angeles, 
has  the  account. 

transmission  would  not  make  re- 
ceivers obsolete,  the  FCC  chairman 
said  "that  is  one  of  the  phenomena 
which  gives  members  of  the  FCC 
grey  hairs." 


WMCA  STARTS  NEW 
NETWORK  SCHEDULE 

WMCA  NEW  YORK,  which  joined 
the  Associated  Broadcasting  Co. 
network  on  Nov.  5,  started  regu- 
lar network  program  operations  on 
Nov.  18  with  musical,  commentary 
and  public  service  features. 

Commentaries  of  Frank  King- 
don,  Tuesday  through  Saturday, 
10:30-10:45  p.m.  and  J.  Raymond 
Walsh,  Monday  through  Friday,  I 
7:30-7:45  p.m.  as  well  as  The  Halls 
of  Congress  Sundays,  3:30-4  p.m 
will  head  the  list  of  WMCA  shows 
fed  to  network:  A  quintet  led  by 
Mac  Ceppo,  titled  The  Ceppos 
Monday  through  Friday  12:30 
p.m.  will  be  aired  only  on  the  net 
work,  and  on  Sundays  2:05-2 
p.m.  on  WMCA  and  other  Associ 
stations 

Two  other  programs  will  origi 
nate  at  WMCA  for  Associated 
They  are  Ray  Smith's  Songs  of  the{ 
West,  Monday  through  Friday 
2:45-3  p.m.  and  organ  interludes 
Monday  through  Friday,  3:05-3:15; 
p.m.  Neither  program  will  be  car-| 
ried  locally  by  WMCA  however. 

WMCA  will  receive  from  th« 
network  the  Monday  night  Adan 
Hats  fights;  name  bands  from  th 
various  parts  of  the  country  night 
ly  10:45  to  midnight  and  a  series 
of  concerts  by  the  Seattle  Orches 
tra  starting  Nov.  20,  Tuesday 
11:30  p.m.  to  1:30  a.m, 

Ot 

Malone  Joins  S  &  H 
WILLIAM  A.  MALONE  Jr.,  advertisin 
manager  of  cosmetic  division  of  Ameri 
can  Home  Products,  has  joined  Sher 
man  &  Marquette,  New  York,  in  ai 
executive  capacity. 

In  Black  and  White 

REVIEWING  promotion  ads  run  regu 
larly  throughout  the  year  in  newspa 
pers,  WIP  Philadelphia  has  issued 
pamphlet,  "Here  It  Is  in  Black  an 
White",  reproducing  the  ads.  Each 
occupies  a  page,  with  the  white  spac  ;j 
set   off   against  black  background 
page  paper.   Opposite   each  is  list 
papers  in  which  it  ran. 


BROADCASTING    •    Broadcast  Advertisit  q 


Tincher  Back  to  WNAX 
**Post  as  General  Manager 

|j  MAJ.  ROBERT  R.  TINCHER  re- 
returns  Dec,  1  to  WNAX  Yankton, 
S.  D.,  as  general  manager,  Gardner 
i  Cowles  Jr.,  president  of  Cowles 
station,  announc- 
ed last  week. 

Don    I  n  m  a  n, 
who  has  been  act- 
ing manager,  be- 
comes commercial 
manager   of  the 
|  station. 
lH     ^-^■B      Just  leased 
aJf^H   from  service  after 
four  and  a  half 
Maj.  Tincher  years  service 
[Broadcasting, 
Tincher  resigned 
'from  WNAX  shortly  before  Pearl 
Harbor  to  enter  the  Army.  He  serv- 
ed in  the  European  theater. 


Nov.    5],  Maj. 


New  Detective  Series 

KMOX  ST.  LOUIS  begins  new 
frve-a-week  mystery  drama  entitled 
"Detective  Club"  Nov.  19.  Produc- 
tion features  daily  15-minute  chap- 
ters with  windup  "solve-all"  each 
Friday.  Listener-members  of  club 
will  be  invited  to  participate  in 
Friday  broadcasts. 


Ayer  Additions 
LT.  COL.  THOMAS  W.  DEMINT,  for- 
merly director  of  public  relations  for  the 
Sixth  Service  Command,  has  joined  N. 
W.  Ayer  &  Son,  Chicago,  as  a  contact 
and  client  service  man.  T.  Beverly  Keim, 
!  released  from  the  navy  has  joined  the 
agency's  Philadelphia  office  in  the  same 
capacity. 

This  Month  Spots 
THIS  MONTH  Magazine,  New  York,  has 
I; started  spot  announcements  on  WQXR 
l  and  WLIB  New  York.  Agency  is  H.  C. 
)'  Morris  &  Co.  Inc.,  New  York. 

Ehret  Appoints 
GEO.    EHRET    BREWERY    Inc.,  New 
'York,  has  appointed  Moore  &  Hamm 
Ijilnc,  New  York,  to  handle  its  advertis- 
ing campaign.  Radio  will  be  used. 

Spitzer  Back 
ERWIN   SPITZER,    released    from  the 
Army  after  two  years  of  service,  has  re- 
joined   Morton    Freund    Adv.  agency, 
New  York,  in  an  executive  capacity. 

Shopping  Show 
■SPECIAL     DAILY     PROGRAM  called 

('Christmas  Shopping  News"  is  being 
1  xmducted  by  Alma  Dettlnger  on  WQXR 
f)*ew    York,    sponsored    by    five  Fifth 

\venue  Stores:  Cartier  Inc.,  Ovington's 

3ift  Shop  Inc.,  The  Tailored  Woman 
-  inc.,  Charles  Scribner's  Sons,  and  Rogers 
:f?eet  Co.  Program  offers  five  minutes  of 

lelpful  suggestions  to  shoppers. 

Jacobsen  at  KWG 
jj-iESTER  JACOBSEN,  after  four  years 
iervice  with  U.  S.  Navy,  has  rejoined 
if-CWG  Stockton,  Cal.,  as  account  execu- 
,„  ive. 

Pabst  Pilot 
1VILLIAM  PABST,  general  manager  of 
f'lFRC  San  Francisco,  has  received  his 
.pirlvate  pilot  license  after  training  at 
t  'alo  Alto   (Cal.)  Airport. 

Mush,  Mush 
I  (NOW-SHOEING  his  way   out  wasn't 

that  Francis  Conrad,  American  western 
j.Jvision  stations  relations  manager,  had 
envisioned  when  he  interrupted  his 
TDur  of  Northwest  affiliates  to  spend  a 

'eek-end  near  Ellensburg,  Wash.  Visit- 
ing at  the  ranch  of  Birt  Fisher,  owner 

l  KJR  Seattle,  Mr.  Conrad  and  party 

tore  surprised  by  a  sudden  snowstorm. 

fter  three  days,  Mr.  Conrad  hired  an 
1  Jdian  guide,  "Fleet  Wolf -Foot",  to 
J  elp  him  "snow-foot"  it  over  the  passes. 

Robb  With  Ayer 
I  OBERT  W.  ROBB,  released  from  Navy 
.fifth    rank    of  lieutenant-commander, 
-•(  U  been  appointed  public  relations  di- 
S  tetor  of  N.  W.  Ayer  &  Son,  Hollywood. 


KOME  Expands 

ROME  Tulsa  announced 
plans  last  week  for  a  $75,000 
modernistic  studio  and  busi- 
ness building  to  be  erected 
at  21st  St.  and  Boulder  Ave. 
as  soon  as  materials  are 
available.  It  will  include  fa- 
cilities for  television,  FM  and 
AM,  according  to  General 
Manager  Harold  G.  Grimes. 

KOME  said  it  would  be  the 
first  building  designed,  erect- 
ed and  occupied  by  an  Okla- 
homa station  exclusively  for 
broadcasting.  Transmittelr 
site  will  remain  at  3800  S. 
Newport  Ave.  Studios  now 
are  at  910  S.  Boston  Ave. 


Benson  &  Hedges  Expand 

BENSON  &  HEDGES,  New  York  (to- 
bacco, cigarettes),  currently  sponsoring 
"Symphony  Hall"  on  WQXR  New  York 
twice  weekly,  extended  its  contract  to 
include  sponsorship  of  program  five 
nights  weekly  starting  Nov.  12  for  six 
weeks.  Agency  is  Kudner  Inc.,  N.  Y. 

McCrady  Switches 
MAL  McCRADY,  formerly  with  N.  W 
Ayer  &  Sons,  New  York,   has  joined 
Sheldon,  Quick  &  McElroy,  New  York, 
in  an  executive  capacity. 

Basch  Sponsors 
HERMAN  BASCH  &  CO.,  Inc.,  New  York 
(Hammer  Brand  Persian  lamb),  will 
sponsor  "Cavalcade  of  Music"  twice 
weekly  on  WQXR  New  York  starting 
Nov.  20.  Program  was  also  sponsored  on 
station  last  year  by  same  company. 
Contract,  for  13  weeks,  was  placed 
through  Kelly-Nason  Inc.,  New  York. 

Bri-Test  Appoints 
BRI-TEST  PRODUCTS  CORP.,  New 
York  (manufacturers  of  soap  waxes  and 
polishes),  has  appointed  the  House  of 
J.  Hayden  Twiss,  New  York,  to  handle 
its  advertising  campaign.  Radio  will  be 
used. 

Warner  Back 
EARL  WARNER,  with   discharge  from 
Marines,  has  returned  to  art  depart- 
ment of  Ford  &  Damm,  Sacramento, 
Cal.,  agency. 

West-Marquis'  Fashion  Div. 
WEST-MARQUIS  Inc.,  Los  Angeles 
agency,  has  established  a  fashion  divi- 
sion under  direction  of  Carol  O'Connor. 
She  was  formerly  associated  with  Logan 
&  Arnold  Inc.,  Los  Angeles  agency. 

Lee  in  New  Firm 
HARRY  LEE,  account  executive  of  J. 
Walter  Thompson  Co.,  San  Francisco, 
before  joining  Navy  from  which  he  was 
recently  released  with  rank  of  lieute- 
nant-commander, is  partner  in  new 
firm  of  Lee,  Cline  &  Sage,  which  repre- 
sents U.  S.  manufacturers  in  Asiatic 
markets. 

Morris  to  NBC 
GEORGE  MORRIS,  released  from  the 
Navy  after  four  years  service,  Nov.  19 
joins  NBC  central  division  advertising 
and  promotion  department  in  Chicago, 
as  assistant  to  Emmons  Carlson. 

Attlee  Telecast 
FIRST  PICTURES  of  Prime  Minister 
Clement  Attlee's  address  before  a  joint 
session  of  Congress  Nov.  13,  were  shown 
on  NBC's  television  station,  WNBT  New 
York,  the  following  night. 


Last  Judicial  Act 

JUSTICE  Justin  Miller, NAB 
president,  will  perform  his 
last  judicial  act  Dec.  3  when 
he  participates  in  the  final 
meeting  of  the  Judicial  Code 
Revision  Committee.  The 
committee  is  acting  in  an  ad- 
visory capacity  to  modernize 
provisions  of  the  code. 


Tax  Cuts 

(Continued  from  page  15) 
remains  frozen  at  1%  for  employe 
and  a  similar  amount  for  employ- 
ers. Had  Congress  not  frozen  the 
social  security  tax,  it  would  have 
gone  to  2%%  each  on  Jan.  1. 

Briefly,  corporation  taxes  will  be 
as  follows:  On  incomes  under  $25,- 
000— Normal  tax,  15%  on  first 
$5,000;  17%  on  next  $15,000;  19% 
on  next  $5,000  (same  as  present 
law);  surtax— 6%  (was  10%). 

Earnings  between  $25,000-$50,- 
000:  Normal  tax,  $4,250  plus  31% 
of  normal  tax  net  income  over  $25,- 
000  (same  as  present) ;  surtax, 
$1,500  plus  22%  of  surtax  net  in- 
come over  $25,000  (present  law  is 
$2,500  plus  22%  over  $25,000). 

Earnings  over  $50,000;  Normal 
tax,  24%  (unchanged) ;  surtax 
14%  (was  16%). 


Gunther  Hollander 

GUNTHER  HOLLANDER,  15, 
former  Quiz  Kid  and  nephew  of 
Edna  Ferber,  was  killed  Nov.  14 
when  struck  by  a  Chicago  bus.  He 
came  to  this  country  five  years  ago 
as  a  refugee  from  Nazi  Germany. 
His  parents  are  believed  to  have 
died  in  a  concentration  camp.  At 
14,  he  was  one  of  the  youngest  stu- 
dents to  win  a  scholarship  to  the 
U.  of  Chicago. 


ASCAP  Loses 

ASCAP's  motion  to  dismiss  the 
suits  filed  against  it  by  Denton  & 
Haskin  and  Gem  Publishing  Co.  to 
determine  ownership  of  perform- 
ance rights  should  these  decide  not 
to  renew  their  membership  in 
ASCAP  at  the  end  of  their  present 
contracts  has  been  denied  by  the 
New  York  State  Supreme  Court. 
Society  will  appeal  the  decision  to 
the  appellate  division. 


Sealy  Sponsor 

SEALY  MATTRESS  Co.,  Chicago, 
began  sponsorship  of  American 
Broadcasting  Co.'s  cooperative  pro- 
gram Charlie  Chan  effective  Nov. 
12.  Broadcast  over  WENR  Chi- 
cago 10:30-10:45  p.m.  (CST)  will 
run  through  Jan.  4  when  another 
program  will  be  substituted  for 
the  remainder  of  the  52  weeks. 
Agency  is  Schwimmer  &  Scott, 
Chicago. 


Mann  to  CBS 


PEGGY  MANN,  formerly  a  free  lance 
writer,  joined  the  CBS  program-writing 
division  Nov.  12,  replacing  Madeleine 
Clarke  Wlnslow,  who  resigned  to  join 
her  husband. 

Rehn  With  KLX 

ELLIS  REHN,  formerly  account  execu- 
tive of  KGO,  and  prior  to  that  in  ad- 
vertising department  of  San  Francisco 
Examiner,  has  joined  KLX  Oakland,  as 
account  executive. 

Newton  Released 

FRANK  NEWTON,  with  release  from 
Navy,  has  joined  Pacific  Coast  Advertis- 
ing Co.,  San  Francisco,  as  account  exec- 
utive. Richard  Newell,  with  Army  dis- 
charge, has  joined  agency's  production 
department. 


Whatta 
Personality! 

After  all,  radio  is  a  very  personal 
medium,  and  when  almost  every 
listener  puts  an  OKEY  on  every 
program  and  product,  there  must 
be  character  down  under  and  per- 
sonality on  top.  Ready  to  share 
with  you  this  profitable  asset  is — 

W  AIR 

Winston  -  Salem,  North  Carolina 
Representative:  The  Walker  Company 


•  MORE  PEOPLE 

LISTEN 

•  MORE  PEOPLE 


6KRC 

.WINNIPEG  -  CANADA 
THE  DOMINION  NETWORK* 


KOIN 

"fit  the 
People's  Cause" 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Nat'l  Rep. 


BROADCASTING    •    Broadcast  Advertising 


Ike  JiaUU 

AIRLINE  SCHEDULES 


AMERICAN  AVIATION 
TRAFFIC  GUIDE 

In  use  constantly  by  airlines  and  fre- 
quent air  shippers  and  travellers.  Pub- 
lished and  revised  monthly. 

The  Standard  Guide  to  Air  Transportation 
Timetables — Fares — Routings — Maps 
SUBSCRIPTIONS  $5.00  A  YEAR 
(12  monthly  volumes  and  supplements) 


AMERICAN  AVIATION  PUBLICATIONS 

American  Building      Washington  4,  D.  C. 


November  19,  1945    •    Page  95 


I  GATEWAY 

CBS 

AFFILIATE 

1  TO  THE 
1  RICH 

PAUL  H. 
RAYMER  CO. 

I  TENNESSEE 

Na»ion«l 
Representative 

1  VALLEY 

WLAC 

P 

50,000  WATTS 
NASHVILLE 

WFMJ 

YOUNGSTOWN,  OHIO 


NATIONAL  DESIGN  SERVICE 

Consulting  Radio  Engineers 

AM  •  FM  •  TV 

STUDIOS  DESIGNED  &  BUILT 

N.  Y.  C.         96  Liberty  St.  BE  3-0207 

1129  Vermont  Ave.,   N.  W.  RE-1464 
Washington,  D.  C. 


flcnons  OF  THE  FCC 

 NOVEMBER  9  to  NOVEMBER  15  


You  can  cover  Ohio's  Third  Market  at 
less    cost.    American  Network 


Ask  HEADLEY*REED 


Decisions  ... 

ACTIONS   BY  COMMISSION 
NOVEMBER  9 

WCAP  Radio  Industries  Broadcast  Co., 
Asbury  Park,  N.  J. — Adopted  order  de- 
nying petition  for  severance  of  its  ap- 
plications for  license  renewal  and  mod. 
license  from  consolidated  proceeding 
heretofore  held  on  its  applications  and 
those  of  WTNJ  and  WCAM. 

WING  Great  Trails  Broadcasting  Corp., 
Dayton,  O. — Present  license  further  ex- 
tended on  temp,  basis  only  for  period 
ending  1-15-46,  pending  determination 
on  application  for  renewal. 

WKEY  Earl  M.  Key,  Covington,  Va.— 
Granted  license  renewal  for  period  end- 
ing 2-1-47. 

KGIW  E.  L.  Allen,  Alamosa,  Col.— 
Granted  license  renewal  for  period  end- 
ing 2-1-48. 

WLIB  WLIB  Inc.,  Brooklyn,  N.  Y. — 
Granted  license  renewal  for  main  and 
aux.  trans,  for  period  ending  5-1-48. 

WJOL  WCLS  Inc.,  Joliet,  111.— Desig- 
nated for  hearing  application  for  li- 
cense renewal. 

WMFM  The  Journal  Co.  (The  Mil- 
waukee Journal),  Richfield,  Wis. — 
Granted  request  for  change  of  call  let- 
ters of  FM  station  from  WMFM  to 
WTMJ-FM. 

1490  kc 

NEW-AM  Central  Broadcasting  Co. 
Inc.,  Johnstown,  Pa.— Granted  CP  new 
standard  station  1490  kc  250  w  unl. 
Trans,  site  to  be  determined. 

NEW-AM  Airplane  &  Marine  Instru- 
ments Inc.,  Clearfield,  Pa.— Granted  CP 
new  standard  station  1490  kc  250  w  unl. 
Trans,  site  to  be  determined. 

NOVEMBER  13 
WGST  Georgia  School  of  Technology, 
Atlanta,  Ga. — Announced  adoption  of 
order  making  final  proposed  decision  to 
deny  license  renewal  application,  with- 
out prejudice  to  submission  before  12- 
18-45  by  Georgia  School  of  Technology 
of  new  application  for  CP  and  license 
to  operate  on  same  frequency.  This  is 
provided  it  is  affirmatively  shown  no 
further  effect  is  given  to  agreements 
between  Georgia  School  of  Technology 
and  Southern  Broadcasting  Stations 
Inc.,  which  Commission  has  found  to 
be  contrary  to  Communications  Act  and 
public  interest.  Further  ordered  that 
temp,  license  be  issued  for  operation  of 
station  for  period  ending  12-18-45. 

NOVEMBER  14 
KSOO  Sioux  Falls  Broadcast  Assn. 
Inc.,  Sioux  Falls,  S.  D. — Announced 
adoption  of  order  making  proposed  de- 
cision of  9-25-45  the  findings  of  fact 
and  conclusions  to  deny  license  re- 
newal application.  Licensee  is  permit- 
ted under  temp,  authorization  to  oper- 
ate KSOO  and  KELO  for  period  ending 
3-25-46. 

KIUN  Jack  W.  Hawkins  &  Burney  H. 
Hubbs,  Pecos,  Tex. — Granted  license  re- 
newal for  period  ending  8-1-47. 

KEEM  KEEW  Ltd.,  Brownsville,  Tex. 

— Granted  authority  to  change  call  let- 
ters from  KEEW  to  KVAL. 

A.  G.  Beaman  and  T.  B.  Baker  Jr., 
d/b  Capitol  Broadcasting  Co.,  Nashville, 
Tenn. — Denied  motion  for  severance  of 
its  application  for  CP  (Docket  6669) 
and  that  of  Nashville  Radio  Corp. 
(Docket  6108)  from  consolidated  hear- 
ing heretofore  ordered  on  these  appli- 
cations with  three  Nashville  applica- 
tions for  CPs  (Dockets  6648,  6649,  6139) 
and  one  Murfreesboro  application  for 
CP. 

WDSU  E.  A.  Stephens,  Fred  Weber 
and  H.  G.  Wall,  d/b  Stephens  Broad- 
casting Co.,  New  Orleans — Adopted  or- 
der denying  petition  requesting  that 
Commission  withdraw  its  opinion  and 
order  of  9-4-45  re  hearing  to  determine 
whether  licensee  has  violated  Sec.  315 
of  Communications  Act  (Docket  6740, 
B-212). 

Raoul  Cortez,  San  Antonio,  Tex. — 
Ordered  that  opportunity  be  afforded 
permittee  to  show  cause  at  hearing  set 
12-17-45  why  CP  as  issued  should  not 
be  modified  so  as  to  specify  use  of  1350 
kc  in  lieu  1300  kc,  frequency  requested 
by  Austin  Broadcasting  Co.  at  Austin. 
Tex.,  for  1  kw  unlimited  time  station. 
Hearing  to  be  consolidated  with  hearing 
ordered  same  time  on  application  of 
Austin  Broadcasting  Co.  for  CP. 


NOVEMBER  15 

ANNOUNCED  adoption  of  proposed 
decision  re  license  renewals  for  KGKO 
(KGKO  Broadcasting  Co.)  and  WBAP 
(Carter  Publications  Inc.)^  Fort  Worth, 
Tex.,  and  WFAA  (A.  H.  Belo  Corp.), 
Dallas,  Tex.,  to  extend  licenses  KGKO 
WFAA  WBAP  for  6  mo.  from  date,  un- 
til 5-14-46.  Proceedings  involve  question 
of  multiple  ownership  under  Sec.  3.35 
of  FCC  Rules  &  Regulations.  If  by  final 
date  applicants  have  not  arranged  for 
separation  of  KGKO  from  WFAA-WBAP 
and  applied  to  Commission  for  consent 
to  whatever  assignment  of  control  is 
necessary,  a  denial  of  the  applications 
for  license  renewal  of  these  stations 
immediately  will  be  made. 

ANNOUNCED  establishment,  effective 
12-31-45,  of  Railroad  Radio  Service  and 
issued  related  rules  and  regulations 
with  provision  that  any  interested 
party  may  file  exceptions  within  20  days 
and  request  oral  argument. 

ACTIONS   ON  MOTIONS 
NOVEMBER  15 
(By  Comr.  Wakefield) 

WNLC  The  Thames  Broadcasting 
Corp.,  New  London,  Conn. — Granted  pe- 
tition for  dismissal  without  prejudice 
of  application  for  CP  install  synchron- 
ous amplifier  at  Norwich,  Conn. 

KHQ  KGA  Louis  Wasmer  Inc.,  Spo- 
kane, Wash.— Granted  petition  for  con- 
tinuance of  hearing  on  applications  for 
license  renewals  and  continued  hear- 
ing now  set  11-21-45  to  12-21-45. 

Voice  of  Marion,  Marion,  Ind. — Ordered 
continuance  of  hearing  on  application 
for  CP  now  set  11-19-45  be  continued 
to  12-19-45. 

ADMINISTRATIVE  BOARD  ACTIONS 
NOVEMBER  13 
(Reported  by  FCC  Nov.  15) 
WKY  WKY   Radiophone   Co.,  Okla- 
homa City — Granted    CP    move  aux. 
trans,  from  W.  39th  St.,  Olahoma  City 
to  iy4  mi.  W  of  Britton  and  approx.  6 
ml.  N  of  center  of  Oklahoma  City  (pres- 
ent site  of  main  trans.)  and  operate 
with  1  kw  DA-N. 

KSUI  The  State  University  of  Iowa, 
Iowa  City— Granted  mod.  CP  authoriz- 
ing new  noncommercial  educational 
station,  for  extension  completion  date 
only  from  1-16-46  to  7-16-46.  CP  granted 
subject  to  change  in  frequency  assign- 
ments which  may  result  from  proceed- 
ings in  Docket  6651. 

Tentative  Calendar  .  .  . 

NOVEMBER  19 
Further  Consolidated  Hearing 

The  Finger  Lakes  Broadcasting  Sys- 
tem, Geneva,  N.  Y.— CP  1240  kc  250  w 
unl.  (facilities  of  WSAY  when  vacated) 

WARC  Inc.,  Rochester,  N.  Y.— Same 

Rochester  Broadcasting  Corp.,  Roches- 
ter, N.  Y. — Same. 

Seneca  Broadcasting  Corp.,  Rochester. 
N.  Y.— CP  1240  kc  250    w  unl. 

Star  Broadcasting  Co.  Inc.,  Geneva, 
N.  Y. — CP. 

WENY  Elmira,  N.  Y.— Intervenor. 


Applications 


OCTOBER  9 
(Not  previously  reported) 
NEW-FM  The  Atlass  Broadcasting  Co., 
Baltimore— CP  new  FM  station,  7,710 
sq.  mi.  coverage,  $41,610  est.  cost.  Stock: 
1,000  sh  $100  par  authorized;  10  sh  issued 
and  outstanding.  Officers  and  stock- 
holders (each  1  sh  10%):  Jack  L.  Levin, 
pres.;  Leon  H.  Zeller,  sec.-treas;  Mor- 
ton E.  Baker,  v-p;  R.  M.  Shecter,  Mor- 
ris A.  Baker,  Lena  Shecter,  Ray  Sybert, 
Pearl  Schuchman,  Sol  K.  Shecter,  Sara 
Shecter.  J.  L.  Levin  is  partner  in  Louis 
E.  Shecter  Adv.  Agency.  L.  H.  Zeller  is 
owner-mgr.  Roxy  Theater.  Morton  E. 
Baker  is  former  sales-mgr.  WCBM,  now 
mgr.  Times  Theater.  Total  assets  $50  - 
289.50.  Eng.  counsel— McNary  &  Wrath- 
all,  Washington  (P.  O.  101  Old  Town 
Bank  Bldg.). 

OCTOBER  15 
(Not  previously  reported) 
98.1  mc 

NEW-FM  Independent  Merchants 
Broadcasting  Co.,  Minneapolis— CP  new 
FM  station,  Channel  51  (98.1  mc),  13,040 
sq.  mi.  coverage,  $60,000  est.  cost.  Stock: 
2,000  sh  $100  par  authorized;  1,300  sh 
issued   and   outstanding.   Officers  and 


stockholders:  E.  S.  Mittendorf,  pres., 
159  sh  (12%),  WLOL  gen.-mgr.;  Charles 
J.  Winton  Jr.,  v-p  9%,  10%  owner 
WLOL;  Ralph  L.  Atlass,  treas.  55%,  ma- 
jority owner  WLOL  and  WIND  pres. 
and  gen.-mgr.;  Virginia  Mittendorf, 
sec;  David  J.  Winton,  dir.  9%,  10% 
owner  WLOL;  Fred  F.  Laws,  v-p  charge 
sales  2%,  WLOL  commercial  mgr.;  John 
T.  Carey,  6%,  WIND  sales  mgr.;  Wilhel- 
mina  M.  Harre,  6%;  Lloyd  Hallett,  1%. 
Existing  capital  $280,676.  Proposed  pro- 
gramming per  mo.  to  be  172  hrs  (31.8%) 
commercial,  25%  transcribed.  Legal 
counsel — Pierson  &  Ball,  Washington. 
Eng.  counsel — George  C.  Davis,  Wash- 
ington (P.  O.  1730  Hennepin  Ave.). 

OCTOBER  17 
(Not  previously  reported) 
900  kc 

NEW-AM  Wayne  M.  Nelson,  Rocking- 
ham, N.  C— CP  new  FM  station,  900  kc 
1  kw  D.  Applicant's  licensee  WEGO. 
Est.  cost  $14,550.  Net  worth  $54,345.  Pro- 
posed programming  per  mq.  to  be  180 
hrs  (50%)  commercial,  50%  transcribed. 
Legal  counsel — Hogan  &  Hartson,  Wash- 
ington. Eng.  counsel — George  C.  Davis, 
Washington  (P.  O.  Box  72,  Concord, 
N.  C). 

OCTOBER  18  ' 
(Not  previously  reported) 
1240  kc 

NEW-AM  Howard  W.  Davis  tr/as  The 
Walmac  Co.,  Austin,  Tex. — CP  new 
standard  station  1240  kc  250  w  unl. 
Walmac  Co.  is  sole  owner  KMAC.  Davis 
is  50%  owner  KPAB  and  sole  owner 
Starkist  Co.  (toothpaste,  vitamins,  etc.). 
Est.  cost  $24,340.  Total  assets  Walmac 
$46,035.48;  Davis  $89,957.65;  Starkist 
$342,795.77.  Proposed  programming  per 
mo.  to  be  378  hrs  (70%)  commercial. 
38%  transcribed.  Austin  A.  Coe,  now 
KMAC  commercial  staff,  is  to  be  gen. 
mgr.  Legal  counsel — Dow  W.  Harter, 
Washington.  Eng.  counsel — Frank  H. 
Mcintosh,  Washington  (P.  O.  National 
Bank  of  Commerce  Bldg.,  San  Antonio). 
OCTOBER  22 
(Not  previously  reported) 

NEW-FM  Robert  K.  Hancock  and  j 
Stanworth  C.  Hancock  d/b  Santa  Maria 
Daily  Times,  Santa  Maria,  Cal. — CP  new 
FM  station,  248  sq.  mi.  coverage,  est. 
cost  $19,865.  Applicant  is  co-partnership. 
Total  assets  $111,044.72.  Programming  to 
be  50%  transcribed.  Legal  counsel — 
Reed  T.  Rollo,  Washington.  Eng.  coun- 
sel— Ron  Oakley,  Long  Beach,  Cal. 
95.9  mc 

NEW-FM  KARM,  The  George  Harm 
Station,  Fresno,  Cal. — CP  new  FM  sta- 
tion, Channel  40  (95.9  mc),  est.  cost 
$100,000.  Applicant  licensee  KARM.  Pro- 
gramming to  be  15%  transcribed. 
Total  assets  $265,719.  Legal  counsel — 
Frank  Roberson,  Washington.  Eng. 
counsel— Andrew  G.  Ring,  Washington. 
97.3  mc 

NEW-FM  Knight  Radio  Corp.,  Detroit, 
Mich. — CP  new  metropolitan  FM  sta- 
tion, Channel  47  (97.3  mc),  $i00,000  est. 
cost.  Stock:  3,000  sh  $100  par  author- 
ized; subscribed  100%  by  Knight  News- 
papers Inc.  Officers:  John  S.  Knight, 
pres.;  James  L.  Knight,  v-p;  J.  H. 
Barry,  v-p  and  sec.-treas.;  K.  L.  Mil- 
burn,  asst.  sec.-treas.  All  are  officers 
and  owners  Knight  Newspapers  which 
owns  Miami  Herald,  100%  owner 
WQAM.  Station  to  have  no  commercial 
programs,  100%  sustaining  and  35% 
transcribed.  Total  assets  Knight  News- 
papers $9,324,143.69.  Legal  counsel— C. 
Blake  McDowell,  Akron.  Eng.  counsel — ■ 
Ring  &  Clark,  Washington. 

98.5  mc 

NEW-FM  Knight  Radio  Corp.,  Akron, 

O. — CP  new  metropolitan  FM  station, 
Channel  53  (98.5  mc).  Est.  cost  $125,000. 

OCTOBER  12 
(Not  previously  reported) 
100.1  mc 

NEW-FM  Radio  Voice  of  Springfield 
Inc.,  Springfield,  O. — CP  new  FM  sta 

tion,  Channel  61  (100.1  mc),  6,420  sq. 
mi.  coverage,  $24,000  est.  cost.  Applicant 
licensee  WIZE.  Programming  to  be  66.6% 
transcribed.  Eng.  counsel — George  C 
Davis,  Washington.  Legal  counsel — 
Pierson  &  Ball,  Washington. 

NOVEMBER  9 
900  kc 

KLCN  Harold  L.  Sudbury,  Blythes 
ville,  Ark. — Authority  to  determine  op 
erating  power  by  direct  measurement 
of  ant.  power. 

1010  mc 

WINS  Hearst  Radio  Inc.,  New  York 

Mod.  CP  as  mod.  avth~rzing  increase 
power,  installation  new  trans,  and  DA 
for  extension  of  completion  date  from 
11-30-45  to  2-28-46. 

1600  kc 

WKWF  John  M.  Spottswood,  Key 
West,  Fla.— License  to  cover  CP  author- 


Page  96    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


izing  new  standard  station.  Also  au- 
thority to  determine  operating  power 
toy  direct  measurement  of  ant.  power. 

Amendments 
Mitchell  G.  Meyers,  Ruben  E.  Aron- 
heim  and  Milton  H.  Meyers,  Fitchburg, 
[  Mass. — CP  new  PM  station  on  Channel 
73  (102.5  mc)  with  12,420  sq.  mi.  cover- 
age, amended  to  change  frequency  to 
Channel  62  (100.3  mc). 

The  Monumental  Radio  Corp.,  Balti- 
more— CP  new  PM  station  on  47.9  mc 
with  4,520  sq.  mi.  coverage,  amended  to 
request  Channel  79   (103.7  mc). 

Fidelity  Media  Broadcasting  Co.,  New- 
I  ark,  N.  J. — CP  new  FM  station  on  49.1 
mc  with  5,100  sq.  mi.  coverage,  amend- 
ed to  change  frequency  to  plus  or  minus 
98  mc,  change  trans,  site,  type  trans, 
and  ant. 

Columbia  Broadcasting  System  Inc., 
Boston — CP  new  PM  station  on  43.5  mc 
with  20,200  sq.  mi.  coverage,  amended 
re  change  trans,  site  and  ant. 

National  Broadcasting  Co.  Inc.,  Wash- 
ington, D.  C. — CP  new  FM  station  on 
Channel  55  (98.9  mc)  amended  to 
specify    coverage    as    13,336    sq.  mi., 

i  f  change  trans,  site  and  ant. 

The  Radio  Voice  of  New  Hampshire 

i     Inc.,  Manchester,  N.  H. — CP  new  FM 

I     station  on  43.5  mc  with  31,630  sq.  mi. 

J.    coverage,  amended  to  change  frequency 
to  to  be  determined,  change  type  trans.. 

;    ant.  system  and  trans,  site. 

E.  Anthony  &  Sons  Inc.,  Boston — CP 
new  FM  station  on  43.3  mc  with  19,650 
sq.  mi.  coverage,  amended  to  change 
frequency  to  98  mc,  coverage  to  5,090 
sq.  mi.,  change  type  trans.,  ant.  and 
trans,  site. 
James  F.  Hopkins  Inc.,  Detroit,  Mich. 

,     —CP  new  FM  station  on  46.5  mc  with 

j     6,790  sq.  mi.,  amended  to  change  fre- 
quency to  be  determined,  change  type 

I    trans,  and  ant. 


EIGHT  YEARS  LATER,  Actress 
Linda  Darnell  is  welcomed  back  to 
the  studios  of  WFAA  Dallas,  where 
she  got  her  first  dramatic  experi- 
ence. Karl  Lambertz,  WFAA  mu- 
sical director,  is  seen  greeting  the 
actress  at  a  broadcast  during  her 
visit  to  Dallas  for  Victory  Loan. 


and  ground  system,  amended  to  change 
name  of  applicant  to  Aurelia  S.  Becker 
and  Charles  Z.  Heskett  d/b  Cumber- 
land Broadcasting  Co. 


Railroad  Service 
Approved  by  FCC 

Rules  Governing  Use  of  Radio 
Tentatively  Adopted 

SATISFIED  that  sufficient  experi- 
mentation has  been  done  to  dem- 
onstrate the  practicability  of  the 
service,  the  FCC  last  week  issued 
proposed  rules  and  regulations  for 
the  new  Railroad  Radio  Service. 
Unless  objections  filed  within  a 
period  of  20  days  justify  delay, 
the  rules  will  become  final  effec- 
tive Dec.  31. 

The  Commission  announced  it 
was  convinced  the  new  service,  if 
properly  operated,  will  promote 
efficiency  and  safety  on  the  na- 
tion's railroads.  The  rules  permit 
radio  communication  train-to-train, 
caboose  to  engine,  and  train  to  dis- 
patcher or  other  fixed  points. 

Radio-equipped  trains,  the  Com- 
mission explained,  can  signal  im- 
portant information  to  passing 
trains,  permit  the  conductor  on 
the  caboose  of  a  long  freight  train 
to  communicate  instantaneously  to 
the  engineer  in  the  event  of  a  dan- 
gerous condition  on  a  middle  car, 
and  can  bring  aid  to  the  scene  of 
an  accident  at  an  isolated  spot. 

Simultaneously,  the  Commission 
reported  that  129  applications  to 
conduct  experimental  work  in  the 
service  have  been  granted,  91  since 
V-E  Day.  Reports  filed  by  a  number 
of  the  applicants,  it  disclosed,  in- 
dicate that  valuable  technical  and 
safety  contributions  are  being 
made  through  use  of  radio  toward 
increasing  efficiency  of  railroad 
travel. 

Licenses  granted  for  experimen- 
tal stations  in  the  railroad  service 
include:  Bendix  Aviation  Corp. 
(Bendix  Radio  Division),  Com- 
munications Co.  Inc.,  Farnsworth 
Television  &  Radio  Corp.,  Raytheon 
Mfg.  Co.,  Westinghouse  Radio  Sta- 
tions Inc.,  Aireon  Mfg.  Co.,  Balti- 
more &  Ohio  Railroad,  Chicago, 
Rock  Island  &  Pacific  Railway  Co., 
Denver  &  Rio  Grande  Western 
Railroad  Co.,  General  Railway  Sig- 
nal Co.,  New  York  Central  Rail- 
road, Airline  Railway,  Union  Pa- 
cific Railroad  Co. 


WPOR  in  Portland 

CALL  LETTERS  WPOR  have  been 
assigned  to  the  Portland,  Me.,  sta- 
tion which  Murray  Carpenter  and 
Humboldt  J.  Greig  hope  to  have  on 
the  air  before  the  end  of  the  year. 
WPOR  will  operate  full  time  with 
250  w  on  1450  kc  as  an  American 
affiliate  [Broadcasting,  Nov,  5]. 


Simmons  Completes  Job 

C.  O.  (Tex)  SIMMONS,  assistant 
chief  engineer  of  Commercial  Ra- 
dio Equipment  Co.,  Kansas  City, 
has  returned  from  Washington 
where  he  installed  and  completed 
tests  for  firm's  FM  developmental 
broadcasting  station,  W3XL.  Mr. 
Simmons  worked  under  direction  of 
Milton  Woodward,  chief  engineer. 


h±rr  ,  V 

T  

THROUGHOUT  1 
■F  THEJIKPLSOUIH 

( 

Folks  \ 

Turn  First  to- 

1  WWL 

■        NEW  ORLEANS 

50,000  Watts 
Clear  Channel 

CBS  Affiliate — Represented  Notional 
by  The  Katz  Agency,  Inc. 

y 

KSLM,  Salem,  Oregon 

v  "...  I  want  to  congratulate 
PA  for  a  fine  radio  news  job, 
which  is  getling  better  all  the  time. 
We  particularly  like  your  Oregon 
regional  service." 

Glenn  McCormick 
General  Manager 


available  through 

PRESS  ASSOCIATION,  isc 

SO  Refbe'c'lrr  tiam 
N      York,  N,  T 


DAILY  PROGRAMS  IN 


P.O  R  T  I  A  N  D.  OREGON 


ltr«tSINTI»  NATIONAltV 

*t  itwtit  rtl»»  4  CO.  IMC 


November  19,  1945    •    Page  97 


NOVEMBER  13 

KCHD  KMMJ  Inc.,  Grand  Island,  Neb. 

— License  to  cover  CP  authorizing  new 
relay  broadcast  station. 

1030  kc 

KWBU  The  Century  Broadcasting  Co., 
Corpus  Christi,  Tex. — Special  service  au- 
thorization to  operate  on  1030  kc  with 
50  kw  using  non-directional  ant.  during 
hrs  from  local  sunrise  at  Boston,  Mass., 
to  local  sunset  at  Corpus  Christi  for 
period  not  to  exceed  6  mo. 

1450  kc 

WDAD  Indiana  Broadcast  Inc.,  Indi- 
ana, Pa. — License  to  cover  CP  authoriz- 
ing new  standard  station,  and  change 
studio  site.  Also  authority  to  determine 
operating  power  by  direct  measurement 
of  ant.  power. 

Amendments 

WKPT  Kingsport  Broadcasting  Co. 
Inc.,  Kingsport,  Tenn. — CP  change  1400 
kc  to  790  kc,  increase  250  w  to  1  kw,  in- 
stall new  trans,  and  DA-N  and  change 
trans,  site,  amended  re  changes  in  ant. 
and  change  trans,  site. 

Fred  Weber,  E.  A.  Stephens  and  Wil- 
liam H.  Talbet  d/b  Texas  Broadcasters, 
Houston,  Tex. — CP  new  standard  sta- 
tion 1580  kc  500  w  N  1  kw  D  unl., 
amended  re  changes  in  trans,  equip, 
and  trans,  site. 

Edward  J.  Altorfer,  John  M.  Camp, 
John  H.  Altorfer,  Katherine  A.  Swain 
and  Timothy  W.  Swain  d/b  Illinois  Val- 
iey  Broadcasting  Co.,  Peoria,  111. — CP 
new  standard  station  1290  kc  1  kw  unl., 
amended  re  change  type  trans. 

Mississippi  Valley  Broadcasting  Co., 
East  St.  Louis,  111.— CP  new  FM  station 
on  47.1  mc  with  10,737  sq.  mi.  coverage, 
amended  to  change  name  applicant  to 
Myles  H.  Johns,  Penrose  H.  Johns,  Wil- 
liam F.  Johns  and  William  F.  Johns  Jr. 
d/b  Mississippi  Valley  Broadcasting  Co. 

KDYL  Intermountain  Broadcasting 
Corp.,  Salt  Lake  City— CP  change  1320 
kc  to  880  kc,  increase  5  kw  to  10  kw, 
install  new  trans,  and  DA-DN,  amended 
to  change  requested  power  to  50  kw, 
change  type  trans.,  changes  in  DA-DN 
and  change  trans,  site. 

NOVEMBER  14 
FOLLOWING  stations  filed  application 
for  license  renewal:  KFGQ  KVOE 
WMJM  KDRO  KOVC  WOMI  WOLF 
KBRS  WHBB  KBIX.  Relay  station  li- 
cense renewal  applications  were  filed 
for:  KALO  WBLQ  KEHT  WELX  WELW 
WJYM  KWRD. 

W9XEV  Evansville  on  the  Air  Inc., 
Glenwood,  Ind. — Mod.  CP  authorizing 
new  developmental  broadcast  station 
for  extension  completion  date. 

WMRW  Textile  Broadcasting  Co.,  area 
of  Greenville,  S.  C— License  to  cover 
CP  authorizing  new  relay  broadcast  sta- 

Amendment 
WTBO  Associated  Broadcasting  Corp., 
Cumberland,  Md. — CP  Install  new  ant. 


Applications  Dismissed 
Worcester    Telegram    Publishing  Co. 
Inc.,  Worcester,  Mass. — CP  new  FM  sta- 
tion 43.5  mc,  20,437  sq.  mi.  coverage  (re- 
quest of  attorney). 

WSOC  Radio  Station  WSOC  Inc., 
Charlotte,  N.  C— CP  change  1240  kc  to 
1550  kc  (request  of  attorney). 

KECA  American  Broadcasting  Co.  Inc., 
Los  Angeles— CP  change  790  kc  to  770 
kc,  increase  5  kw  to  50  kw,  install  new 
trans,  and  DA-DN  and  change  trans,  and 
studio  sites  (request  of  applicant). 

NOVEMBER  15 
W2XCS   Columbia  Broadcasting  Sys- 
tem Inc.,  New  York — License  to  cover 
CP  authorizing   new  experimental  TV 
station. 

590  kc 

TRANSFER  KHQ  Louis  Wasmer  Inc., 
Spokane,  Wash. — Vol.  transfer  control 
licensee  corp.,  Louis  Wasmer  Inc.,  from 
Louis  Wasmer  to  Spokane  Chronicle  Co., 
through  sale  of  2,500  sh  common  stock 
(100%)  for  total  consideration  of  $1,300,- 
000. 

970  kc 

WFLA  The  Tribune  Co.,  Tampa,  Fla. 
— CP  make  changes  in  DA-N. 

1240  kc 

TRANSFER  KWOS  Tribune  Printing 
Co.,  Jefferson  City,  Mo.— Vol.  assgn.  li- 
cense to  Capital  Broadcasting  Co.,  a 
new  corpration  formed  to  separate 
KWOS  from  newspaper  interests.  Officers 
and  stockholders:  R.  C.  Goshorn,  pres.. 
8  sh  (80%),  76%  owner  Tribune  Printing 
Co.;  B.  J.  Hamilton,  v-p  10%,  12%  owner 
Tribune:  R.  L.  Rose,  sec.-treas.  10%.  No 
money  is  involved. 

Amendments 

United  Broadcasting  Co.,  Akron,  O.— 
CP  new  FM  station  on  47.1  mc  with 
4,500  sq.  mi.  coverage,  amended  to  re- 
quest metropolitan  station,  change  ant. 
system  and  trans,  equip. 

WGOV  E.  D.  Rivers,  Valdosta,  Ga.— 
Petition  filed  for  reinstatement  of  ap- 
plication for  CP  change  1450  kc  to  950 
kc,  increase  250  w  DN  to  1  kw  D  and 
install  new  trans.,  amended  to  change 
requested  power  to  1  kw  DN,  install 
DA-N  and  change  trans,  site. 

Application  Dismissed 

WBBL  Grace  Covenant  Presbyterian 
Church,  Richmond,  Va.— License  to 
cover  CP  for  change  in  assignment  and 
authority  to  determine  operating  power 
by  direct  measurement  of  ant.  power 
(superceded  by  newer  applications). 


Durr  With  Tabery 
D.  D.  DURR,  one-time  Southern  Cali- 
fornia advertising  manager  of  Tidewater 
Associated  Oil  Co.,  has  been  appointed 
executive  vice-president  of  Tabery 
Corp.,  Los  Angeles  (mfgrs.  decorations, 
advertising  displays). 


BROADCASTING    •    Broadcast  Advertising 


"OPEN  SESAME" 

TO 

OKLAHOMA'S 

PROSPEROUS 
MAGIC  EMPIRE 


TULSA 


John  Esau,  Gen.  Mgr. 

Represented  Nationally 
by  Free  &  Peters,  Inc. 


OF  ACCURACY, 
SPEED  AND  INDEPENDENCE  IN 
WORLD  WIDE  NEWS  COVERAGE 

UNITED  PRESS 


To  Reach  the  People  of 

JACKSONVILLE 

Quickly— 

Effectively 

USE 

WJHP 


Represented  L» 
JOHN  H.  PERRY  ASSOCIATES 


Deadline 
for 

1946  YEARBOOK 

Dec.  h  1945 


FCC  Reaffirms  Station  Control 
Policy;  Denies  WGST  Renewal 


IN  THE  third  case  of  its  kind 
within  recent  months,  the  FCC  last 
week  denied  renewal  of  license  to 
the  Georgia  "Tech"  station,  WGST 
Atlanta,  but  gave  it  30  days  to  file 
a  new  application  provided  it  rids 
itself  of  a  contract  calling  for  pay- 
ments of  15%  of  its  gross  income. 

Following  the  Commission's  ac- 
tion, attorneys  for  the  station  said 
they  would  take  steps  to  comply 
with  the  requirements  of  the  FCC 
order  and  file  within  the  specified 
period.  A  temporary  license  to  op- 
erate the  station  until  Dec.  18  was 
granted  for  this  purpose. 

Payments  to  Group 

The  WGST  case  involves  pay- 
ments to  a  group,  composed  of  Sam 
Pickard,  former  CBS  vice  presi- 
dent and  member  of  the  Federal 
Radio  Commission,  and  Clarence 
Calhoun,  an  Atlanta  attorney, 
which  formerly  managed  the  sta- 
tion under  an  agreement  previously 
held  illegal  by  the  Commission.  Two 
months  ago  the  Commission  issued 
a  proposed  decision  denying  renewal 
to  WKBW  Buffalo  because  of  a 
lease  arrangement  giving  the 
Churchill  Tabernacle,  former  licen- 
see of  the  station,  control  of  17% 
hours  of  its  weekly  schedule 
[Broadcasting,  Sept.  17,  Nov.  5]. 
Again  last  month,  the  license  of 
WCAM  Camden,  a  municipally 
owned  station,  was  denied  because 
of  a  contract  transferring  85%  of 
its  broadcast  time  to  a  time-selling 
company  [Broadcasting,  Oct.  22]. 

The  Commission's  denial  of  re- 
newal to  WGST  is  based  on  a  find- 
ing that  an  agreement  made  in 
1943  by  the  Georgia  School  of 
Technology  to  purchase  the  stock 
of  Southern  Broadcasting  Stations 
Inc.,  which  formerly  managed 
WGST  for  the  Board  of  Regents, 
provides  for  payments  of  15%  of 
net  billings  (gross  income)  from 
the  sale  of  time  from  any  type  of 
broadcasting  over  a  period  of  seven 
years. 

Based  on  its  1942  operations  the 
station  would  be  paying  Southern 
stockholders  approximately  $333,- 
000,  the  Commission  found,  and  on 
the  basis  of  operations  for  three 
months  in  1943  the  payments  would 
total  $366,000.  For  the  year  1942, 
it  continued,  payments  at  15%  of 
net  billings  would  have  approxi- 
mated $50,000  as  compared  to  the 
station's  net  income  before  taxes  of 
only  $71,293. 

"These  payments,"  the  Commis- 
sion held,  "are  allegedly  for  the 
purchase  of  stock  in  a  corporation 
the  net  worth  of  which  had  not 
been  determined,  Southern  Broad- 
casting Stations  Inc.'s  only  assets 
at  the  time  of  the  purchase  of  the 
stock  being  its  contracts  and  the 
equipment  of  WGST,  ownership  of 
which  has  been  questioned.  Such 
contracts  were  based  upon  the  cor- 
poration's former  relationship  with 
WGST  .  .  .  and  do  not  appear  to 
have  any  real  asset  value  in  the 


absence  of  such  a  relationship.  The 
value  of  the  equipment  is  estimated 
to  be  $50,000." 

The  decision  brought  out  that 
the  figure  of  15%  was  reached 
after  "horsetrading"  by  a  commit- 
tee of  the  Board  of  Regents  who 
"wanted  to  be  liberal  with  the 
stock  vendors  and  retain  their  good 
will  so  that  the  former  stockholders 
would  cooperate  in  maintaining 
WGST's  past  associations  and 
would  not  transfer  their  interests, 
such  as  the  network  contract,  to 
other  stations."  It  was  also  indi- 
cated that  the  committee  "desired 
to  reward  the  former  stockholders 
for  the  commercial  success  they 
made  of  operating  the  station,"  ac- 
cording to  the  findings. 

In  its  conclusions,  the  decision 
pointed  out  that  while  the  school 
appears  to  have  freed  the  station 
of  previous  domination  by  South- 
ern Broadcasting,  which  the  Com- 
mission had  declared  to  be  illegal, 
the  arrangements  by  which  it  did 
so  "raises  grave  doubts  that  future 
operation  of  the  station  in  the  pub- 
lic interest  is  possible.  .  . 

"A  grant  of  the  renewal  applica- 
tion under  circumstances  where  a 
party  to  an  arrangement  found  by 
the  Commission  to  be  in  contraven- 
tion of  law  would  continue  to  profit 
from  such  arrangement  would  not 
be  in  the  public  interest  since  it 
would,  in  effect,  condone  such  ille- 
gality and  thwart  the  Commission's 
efforts  to  enforce  the  requirements 
of  the  [Communications]  Act." 


NBC  Advisory  Group 
Discusses  Programs 

NBC  STATIONS  planning  and  ad- 
visory committee  met  in  New  York 
on  Nov.  13  and  14.  Committee  dis- 
cussed television  and  FM,  present 
labor  situation  and  programs,  in- 
cluding the  possible  sponsorship 
of  Fred  Waring  by  three  firms  as 
well  as  The  National  Hour,  which 
will  be  carried  by  all  but  three  sta- 
tions, and  the  new  women's  coop- 
erative program,  Maggi  McNellis 
and  the  Victory  Loan  Drive.  Com- 
mittee also  discussed  the  efforts  of 
the  network  to  broaden  the  appeal 
of  holiday  shows. 

Those  present  at  meeting  were: 
Stanley  Hubbard,  KSTP  Minneap- 
olis-St.  Paul,  Minn.;  Nathan  Lord, 
WAVE  Louisville,  Ky.;  Arden  X. 
Pangborn,  KGW  Portland,  Ore.; 
Richard  Lewis,  KTAR  Phoenix, 
Ariz.;  G.  Richard  Shafto,  chair- 
man, WIS  Columbia,  S.  C;  Harold 
Wheelahan,  WSMB  New  Orleans, 
La.;  and  Clair  McCullough,  WGAL 
Lancaster,  Pa. 


Surprise  for  Steinhauser 
HIS  BIRTHDAY,  Nov.  15,  was  a  big 
event  for  Si  Steinhauser,  Pittsburgh 
Press  radio  editor.  Joseph  Baudlno,  gen- 
eral manager  of  KDKA,  invited  him  to 
the  station  for  lunch  and  promptly  put 
him  "through  the  paces"  with  every  gag 
the  staff  could  think  of  on  the  "Brunch 
With  Bill"  program,  12:15-1  p.m. 


War  Hero  Week 

NBC's  News  of  the  World, 
6:15-6:30  p.m.  (CST),  pre- 
sented three  of  the  nation's 
outstanding  war  heroes  in 
the  short  space  of  a  week. 

On  Nov.  7,  Major  Arthur 
Wermuth,  "One  Man  Army" 
of  Bataan,  told  of  his  experi- 
ences as  a  Jap  prisoner. 

On  Nov.  14,  shortly  after 
receiving  his  discharge  as  a 
Captain  in  the  U.  S.  Navy, 
former  Governor  Harold 
Stassen  announced  his  politi- 
cal plans. 

On  Nov.  15,  from  Wash- 
ington, Gen.  Dwight  D.  Eis- 
enhower spoke  on  News  of 
the  World  on  behalf  of  the 
Victory  Loan  drive. 

Bill  Ray,  NBC  Chicago 
news  chief,  says  if  it  keeps 
up  he's  thinking  of  asking 
the  War  Department  to  take 
over  the  program. 


Col.  Paley 


COL.  WILLIAM  PALEY 
GIVEN  MERIT  AWARD 

COL.  WILLIAM  S.  PALEY,  CBS 
president,  last  Tuesday  was  award- 
ed the  Legion  of  Merit  for  "excep- 
tionally meritorious  conduct  in  the 
performance  of 
outstanding  serv- 
ice" as  Deputy 
Chief,  Psycholog- 
ical Warfare  Di- 
vision, SHAEF, 
and  Deputy 
Chief,  Informa- 
tion Control  Di- 
vision, USFET. 
Brig.  Gen.  Rob- 
ert A.  McClure, 
PWD  Chief,  pre- 
sented the  award  in  New  York. 

The  citation  further  states :  "Col. 
Paley  was  largely  responsible  for 
the  preparation  and  implementa- 
tion of  the  U.  S.  plan  for  the  con- 
trol of  such  services.  His  tact, 
energy  and  remarkable  background 
of  experience  greatly  aided  the 
rapid  adaptation  of  German  Infor- 
mation Services  to  the  purpose  of 
the  Commander  in  Chief.  Col. 
Paley  demonstrated  outstanding 
organizing  ability  and  contributed 
materially  to  the  success  of  the 
division.  .  .  ." 

Mr.  Paley  entered  war  work  Oct. 
6,  1943,  when  he  went  on  leave  from 
CBS  to  take  a  special  OWI  assign- 
ment which  immediately  placed 
him  in  charge  of  Allied  broadcast- 
ing activities  in  North  Africa  and 
Italy.  When  Gen.  Eisenhower  was 
given  Supreme  Command  of  Allied 
Forces  in  Europe,  Mr.  Paley  fol- 
lowed him  to  London  to  become 
Chief  of  Radio  at  SHAEF.  In 
March  of  this  year,  he  was  commis- 
sioned colonel  to  take  over  his  final 
wartime  duties  under  Gen.  Mc- 
Clure. 


Page  98    •    November  19,  1945 


KGER  Long  Beach,  Cal.,  has  appointed 
Joseph  Hershey  McGillvra  Inc.  as  exclu- 
sive national  representative. 

BROADCASTING    •    Broadcast  Advertising 


FCC  Orders  KSOO-KELO  Separation; 
Proposes  Sale  of  KGKO  in  Six  Months 


NAM,  C  of  C  Period 

MARK  WOODS,  president  of 
American,  has  invited  the 
National  Association  of  Man- 
ufacturers and  the  U.  S. 
Chamber  of  Commerce  to 
share  a  52-week  broadcast 
period  over  the  full  American 
network  starting  Jan.  1, 1946, 
so  that  the  viewpoint  of  bus- 
iness and  management  may 
be  presented  to  the  nation. 
He  also  invited  the  American 
Federation  of  Labor  and  the 
CIO  to  continue  the  current 
series  of  Labor  USA,  Satur- 
days 6:45-7  p.m.  on  Ameri- 
can through  the  coming  year. 
Proposed  time  for  NAM  and 
U.  S.  Chamber  is  Saturdays 
7-7:15  p.m.  immediately  fol- 
lowing labor  group  broadcast. 
Present  series  at  that  time 
presented  by  Committee  on 
Economic  Development  will 
be  discontinued  on  Dec.  8. 


LLEWELLYN  CHOSEN 
PRESIDENT    OF  IRE 

DR.  FREDERICK  E.  Llewellyn, 
consulting  engineer  on  the  staff  of 
Bell  Telephone  Laboratories,  has 
been  elected  president  of  the  In- 
stitute of  Radio  Engineers  for  the 
year  1946.  Dr.  Llewellyn,  an  inter- 
national authority  on  vacuum  tube 
design  and  inventor  of  the  ultra 
high  frequency  oscillator  tube 
which  is  basic  to  the  wartime  de- 
velopment in  radar  and  other  com- 
munication devices,  succeeds  Dr. 
W.  L.  Everitt  of  the  U.  of  Illinois 
as  IRE  president. 

E.  M.  Deloraine,  president  of  the 
International  Telecommunication 
Laboratories,  was  elected  vice- 
president.  Also  elected  were  three 
directors :  Dr.  W.  R.  G.  Baker,  vice- 
president,  General  Electric  Co.; 
Dr.  Donald  B.  Sinclair,  assistant 
chief  engineer,  General  Radio  Co., 
Cambridge;  Virgil  M.  Graham, 
plant  manager,  Sylvania  Electric 
Products  Inc. 


New  Quiz  Show 
NEW  WEEKLY  quiz  program  called 
"Detect-a-Tune"  starts  on  Mutual  on 
Nov.  19.  Three  prizes  of  $100,  $50  and 
$25  victory  bond  will  be  given  to  win- 
ners of  weekly  contests.  Program  was 
created  by  commercial  program  divi- 
sion of  WOE  New  York. 

Four  Return  to  KOIN 

FOUR  ex-employes  and  now  ex-service- 
men last  week  returned  to  KOIN  Port- 
land. T/Sgt.  Fred  Aiken,  TJSMCR,  and 
Cpl.  Vernon  Koehler,  Signal  Cojps,  are 
back  in  the  control  room.  Lt.  (jg)  Stan- 
ley G.  Warwick,  USNR,  is  announcing 
again,  and  PhM  1/c  John  Walton  Mc- 
Kinney,  USNR,  former  singer  with 
KOIN,  is  now  music  librarian  in  addi- 
tion to  being  a  vocalist. 

WMOB  News 
JIM  McNAMARA  has  rejoined  the  an- 
nouncing staff  of  WMOB  Mobile,  after 
three  years  in  the  Navy.  Adrian  Rob- 
erts, WMOB  salesman  and  special 
eventer,  has  been  named  chairman  of 
the  entertainment  committee  for  the 
Victory  Loan  Drive. 

Americana  on  WLS 
WLS  Chicago  is  starting  "This  Is  Our 
County",  half-hour  series  highlighting 
counties  of  the  Midwest,  Sunday,  Nov. 
25,  at  10:15  a.m.  (CST).  Designed  to 
acquaint  listeners  with  American  liv- 
ing, program  is  part  of  series,  "Better 
Living  for  America",  and  "Rounding 
Up  the  World". 


SIOUX  Falls  Broadcast  Assn.  Inc. 
will  have  to  dispose  of  either  KSOO 
or  KELO  by  March  25,  1946,  under 
an  order  issued  last  week  by  the 
FCC  giving  finality  to  a  proposed 
decision  denying  renewal  of  license 
to  KSOO'.  Temporary  authorization 
to  operate  both  stations  in  the  in- 
terim period  was  granted. 

In  another  duopoly  case,  the 
Commission  issued  a  proposed  de- 
cision setting  a  period  of  six 
months  for  the  separation  of 
KGKO  Fort  Worth  from  WBAP- 
WFAA  Fort  Worth-Dallas  and  ex- 
tending the  licenses  for  each  sta- 
tion until  May  14,  1946.  The  de- 
cision concluded  that  the  licensees 
of  WFAA  (A.  H.  Belo  Corp.)  and 
WBAP  (Carter  Publications  Inc.) 
through  their  interlocking  direc- 
torates fully  control  KGKO. 

Attorneys  for  KSOO-KELO  said 
they  would  comply  with  the  Com- 
mission's order  and  file  an  applica- 
tion to  transfer  one  of  the  stations 
within  the  stipulated  time.  They  in- 
dicated they  would  follow  the  open- 
bidding  procedure  advocated  by  the 
Commission  in  the  Avco-Crosley 
decision. 

Duopoly  Violation 

Under  its  proposed  decision  of 
Sept.  25  [Broadcasting,  Oct.  1], 
the  Commission  concluded  that  op- 
eration of  both  stations  is  a  viola- 
tion of  the  duopoly  regulations  in 
that  the  stations  are  used  to  sup- 
plement each  other  and  to  eliminate 
competition.  The  Sioux  Falls  com- 
pany claimed  the  regulations  should 
not  apply  as  KSOO  is  a  daytime 
station  only,  operating  with  5  kw 
on  1140  kc,  while  KELO  operates 
from  10  a.m.  to  midnight  with  250 
w  on  1230  kc. 

The  Commission  gave  the  li- 
censee the  choice  of  keeping  KELO 
with  its  fulltime  operation  or  re- 
taining KSOO  and  applying  for 
nighttime  operation.  An  application 
for  fulltime  operation  with  10  kw 
power  for  KSOO,  with  directional 
antenna  to  protect  WRVA  Rich- 
mond, had  been  dismissed  in  1942 
by  the  Commission  without  prej- 
udice under  the  wartime  freeze 
policy. 

In  its  decision  on  the  Texas  sta- 
tions, the  Commission  found  that 
WFAA  and  WBAP,  which  share 
equal  time  on  820  kc  and  operate 
with  50  kw  power  from  a  single 
transmitter  midway  between  Dal- 
las and  Fort  Worth,  issue  a  joint 
program  schedule,  charge  the  same 
rates,  cooperate  in  the  handling  of 
special  programs,  divide  revenues 
from  time  sales,  and  serve  identical 
areas. 

While  WFAA  and  WBAP  main- 
tain separate  studios  and  offices, 
according  to  the  findings,  KGKO 
programs  are  handled  by'  the 
WFAA  staff  during  the  hours 
KGKO  operates  from  the  Dallas 
studios  and  the  KGKO  programs 
originating  from  the  WBAP  stu- 
dios in  Fort  Worth  are  presented 
by   the    WBAP    staff.  However, 


KGKO  is  affiliated  with  the  Amer- 
ican network  and  the  Texas  Lone 
Star  Chain  while  WFAA  and 
WBAP  are  both  affiliated  with 
NBC  and  the  Texas  Quality  Net- 
work. In  addition,  KGKO  main- 
tains an  entirely  separate  trans- 
mitter, operating  on  570  kc  with 
5  kw  power,  the  findings  showed. 

The  decision  denied  the  conten- 
tion of  the  applicants  that  the 
multiple  ownership  rules  should 
not  apply  to  them  because  each,  in 
effect,  operates  only  one  fulltime 
station  in  Fort  Worth  and  one  in 
Dallas.  It  declared  that  no  excep- 
tion to  the  rules  can  be  made  be- 
cause two  cities  are  involved,  point- 
ing out  that  the  primary  service 
areas  of  both  KGKO  and  WFAA- 
WBAP  extend  over  both  cities. 

Declaring  that  renewal  of  the 
licenses  would  not  serve  the  public 
interest,  the  decision  concluded 
that  the  licensees  should  be  af- 
forded a  reasonable  time  to  effect 
a  separation.  Such  separation,  it 
said,  "need  not  involve  one  interest 
taking  the  50  kw  station  and  the 
other  the  5  kw  station. 

"The  applicants  may  elect  to 
dispose  of  KGKO,  in  which  event 
the  Commission  would  continue  to 
license  the  50  kw  stations  on  a 
share-time  basis,  as  at  the  present. 
Accordingly  the  licenses  of  KGKO, 
WFAA  and  WBAP  will  be  ex- 
tended for  a  period  of  six  months 
from  this  date,  until  May  14, 
1946."  If  separation  has  not  been 
arranged  by  that  date,  it  warned, 
denial  of  renewal  of  the  three  li- 
licenses  "will  be  entered  without 
further  delay." 


OPPORTUNITY  IN  FM 
SEEN  BY  CLERGYMAN 

RELIGION  will  find  in  FM  chan- 
nels the  opportunity  it  needs  to 
preach  the  brotherhood  of  man 
which  today  faces  extermination 
with  the  invention  of  the  atomic 
bomb,  Dr.  Fred  Eastman,  profes- 
sor of  literature  and  drama  of  Fed- 
erated Divinity  Faculties,  of  Chi- 
cago, told  members  of  nation's 
clergy  in  Chicago  Thursday. 

Speaking  at  luncheon  for  re- 
ligious radio  workshop  sponsored 
by  joint  radio  committee,  Congre- 
gational Christian,  Methodist  and 
Presbyterian  Churches,  Dr.  East- 
man declared  that  religious  groups 
should  pool  their  resources  to  oper- 
ate own  FM  stations  on  the  20 
bands  open  to  educational  organi- 
zations. 

"In  Chicago  alone,  the  expense 
of  presenting  100  different  church 
programs  in  one  week  could  more 
than  pay  for  the  operation  of  a 
noncommercial  FM  station,"  he 
said.  Such  FM  stations  must  be 
operated  by  all  denominations  pool- 
ing funds  and  spiritual  forces,  Dr. 
Eastman  said.  In  addition  to  FM, 
the  church  should  provide  funds 
for  better  talent  and  religious  pro- 
grams, he  added. 


TWIN  FALLS  *  IDAHO  * 


UNIVERSAL  NETWORK 

COVERS  80% 

OF  THE  1,933,028  RADIO  HOMES 
IN  THE 

GREAT  BUYING  MARKET 
OF 

CALIFORNIA 

IN  LOS  ANGELES  IN  SAN  FRANCISCO 
KPAS  KSFO 
6757  Hollywood       Morke  Hopkins  Hotel 
Hollywood  8282      EXbrook  4567 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  99 


Free  Speech  Fight  in  Congress  Seen 


Little  Sad  Sack 

MAYBE  the  little  dog  was 
lost,  or  maybe  he  is  just  crazy- 
over  uniforms.  But  whatever 
is  wrong  with  him  is  causing 
WPAT  Paterson,  N.  J.  a  lot 
of  worry.  Mark  Lawrence, 
WPAT  announcer  handling 
the  broadcast  from  the  Hack- 
en  sack  Athletic  Stadium  in 
the  rally  that  kicked-off  the 
Victory  Loan,  saw  the  be- 
draggled pup  wander  out  on 
the  field,  looking  sad  and  lost. 
Then  the  dog  saw  the  uni- 
forms of  the  Fort  Jay  Mili- 
tary Band  and  made  a  bee- 
line  for  them.  He  stayed  with 
them  throughout  the  cere- 
monies. Mr.  Lawrence  told 
about  him  on  the  air,  and  the 
station  has  been  besieged 
with  calls  and  mail  from 
practically  every  serviceman 
and  ex-serviceman  in  the 
area.  They  all  say  he  was  the 
mascot  of  their  outfit.  Sad 
part  is  that  he  disappeared 
as  mysteriously  as  he  ap- 
peared. Has  anybody  seen  a 
dirty  pup  with  amnesia? 


House  Group  Proposes 
Bill  Making  Radio 
Public  Utility 

A  CONGRESSIONAL  fight  in- 
volving freedom  of  speech  on  the 
air  threatens  to  break  out  in  the 
next  fortnight  when  the  House 
Committee  on  un-American  Ac- 
tivities proposes  legislation  which 
would  place  broadcasting  in  the 
category  of  public  utilities. 

Ernie  A  d  a  m  s  o  n,  Committee 
counsel,  said  last  week  he  is  work- 
ing on  a  bill  which  would  require 
(1)  all  stations  to  designate  legal 
agents  upon  whom  process  could 
be  served  in  every  state  in  which 
they  are  heard;  (2)  stations  to 
identify  "purely  news  broadcasts" 
as  such  and  label  as  propaganda 
"those  broadcasts  which  are  opin- 
ion instead  of  news  dispatches"; 
(3)  all  stations  to  promulgate 
rules  and  regulations  "accomplish- 
ing compliance  with  the  law,"  such 
regulations  to  be  filed  with  the 
FCC  in  the  same  manner  that  rail- 
roads are  required  to  post  rules 
and  regulations  with  the  Interstate 
Commerce  Commission. 

Rep.  Ellis  Patterson  (D-Cal.), 
who  has  challenged  the  Commit- 
tee's authority  to  request  scripts 
of  certain  commentators  [Broad- 
casting, Oct.  22],  declared  he 
would  vigorously  oppose  any  move 
to  regulate  "what  goes  on  the  air". 
Rep.  Clarence  F.  Lea  (D-Cal.), 
chairman  of  the  House  Interstate 
&  Foreign  Commerce  Committee, 
said  such  legislation  probably 
would  be  contrary  to  the  present 
Communications  Act  which  pro- 
vides that  radio  is  not  a  public 
utility. 

Background  of  Commentators 

"We  want  stations  to  inform  the 
public  of  the  name  of  each  commen- 
tator, whether  he  ever  had  any 
other  name,  his  citizenship,  place 
of  his  birth  and  his  political  affili- 
ations," said  Mr.  Adamson  in  a 
statement  to  Broadcasting.  "This 
is  necessary  because  the  public 
must  know  something  about  the 
commentator  in  order  to  properly 


evaluate  the  opinions  which  he 
expresses. 

"We  also  want  to  know  whether 
his  opinions  are  those  of  his  spon- 
sor or  the  station  over  which  he 
broadcasts.  Our  desire  is  not  to 
force  anyone  off  the  air  but  rather 
to  force  radio  stations  to  give  the 
Amercan  people  the  facts.  People 
usually  are  able  to  decide  national 
questions  correctly  if  they  are  al- 
lowed to  know  the  truth." 

Mr.  Adamson  denied  that  the  pro- 
posed legislation  would  violate  the 
Constitution,  as  charged  by  three 
of  the  four  major  networks 
[Broadcasting,  Nov.  12].  "Nobody 


CONGRESSIONAL  forces  are  pre- 
paring to  battle  out  the  question: 
"How  far  does  the  Constitution 
permit  Congress  to  go  in  legislat- 
ing free  speech?"  Ernie  Adamson, 
counsel,  House  Committee  on  Un- 
American  Activities,  is  preparing 
bill  to  require  stations  to  (1)  dis- 
tinguish between  news  and  com- 
mentaries; (2)  maintain  legal 
agents  in  all  states  heard  by  sta- 
tions; (3)  file  rules  and  regulations 
with  FCC.  Rep.  Ellis  E.  Patterson 
(D-Cal.)  says  he'll  fight  it  as  un- 
constitutional. 


will  be  put  off  the  air,"  he  added. 
"Our  purpose  is  to  curb  un-Ameri- 
can and  subversive  propaganda. 

"I  personally  have  driven 
around  the  mountains  of  Pennsyl- 
vania into  little  communities  that 
have  no  communication  with  the 
outside  world  except  the  automobile 
and  radio.  Many  people  listen  to 
those  so-called  news  commentators 
arid  they  take  the  commentators' 
statements  as  fully  accredited 
news.  This  frequently  results  in 
condemnation  of  some  of  the  radio 
networks  because  they  hear  certain 
commentators  over  one  network 
and  they  form  opinions  which 
are  quite  contrary  to  those  they 
hear  over  some  other  network.  Fre- 
quently these  people  think  the  net- 
works are  taking  sides.  The  trouble 
is,  stations  do  not  properly  identify 
these  commentators  so  everyone 
will   know  what  is   opinion  and 


propaganda.  When  a  station  puts 
on  the  news  and  says,  'Now  we  give 
you  the  latest  dispatches  from  the 
AP,  UP  or  INS',  that's  ok  because 
some  accredited  agency  is  given 
the  responsibility. 

"It  is  my  purpose  to  recommend 
to  the  Committee  that  reasonable 
rules  and  regulations  be  promul- 
gated by  radio  stations  themselves, 
accomplishing  compliance  with  the 
law.  These  rules  and  regulations 
would  be  filed  with  the  FCC.  I 
would  require  stations  to  for- 
mulate rules  and  regulations  in  the 
same  manner  as  railroads  are  re- 
quired to  formulate  and  file  rules 
and  regulations  with  the  ICC.  It 
would  give  any  person  aggrieved 
the  right  to  file  a  complaint  with 
the  FCC  and  be  heard.  It  would  be 
much  more  protective  to  broadcast- 
ing stations.  We've  got  to  do  some- 
thing to  warn  the  people  not  to 
take  these  opinions  as  news  broad- 
casts." 

Self -Regulation 

But  Rep.  Patterson  has  other 
views.  "When  you  begin  controll- 
ing the  airwaves  as  to  what  is 
truth  and  opinion  and  set  up  some 
inquisitorial  body  to  determine 
whether  it's  opinion  or  truth,  the 
next  step  is  to  control  the  news- 
papers," he  asserted.  "Then  you'll 
have  control  of  legislators  and  all 
Government  and  you'll  have  sup- 
pression of  speech. 

"If  there's  any  need  for  a  change 
in  the  radio  laws,  let  the  proper 
Committee — the  Interstate  &  Fo- 
eign  Commerce  Committee — do  it. 
Not  a  witch-hunting  committee. 

"The  right  of  free  speech  and 
free  press  is  absolute  under  the 
Constitution.  We  have  libel  and 
slander  laws  that  have  been  upheld 
in  every  state.  If  a  citizen  is  libeled 
or  slandered  on  the  air  he  has  re- 
course in  the  courts.  We're  the 
servants  of  the  people,  not  the 
masters.  Who  are  we  to  tell  the 
people  what  they  shall  hear?" 

Rep.  Patterson  concluded  that  to 
enforce  a  law  such  as  the  one  pro- 
posed by  Mr.  Adamson,  a  station 
would  need  a  "legal  staff,  a  re- 
searcher, a  philosopher,  a  judge,  a 
historian,  some  astrologist,  astron- 
omers and  experts  on  atomic  en- 
ergy." 

Speaking  of  the  various  "isms", 
Rep.  Patterson  said,  "If  you  don't 
give  them  freedom  of  expression, 
you're  going  to  drive  them  under- 
ground. Then  the  situation  would 
be  dangerous  to  a  democratic 
America."  He  said  he  would  intro- 
duce a  resolution  to  abolish  the 
House  Committee  on  un-American 
Activities. 

Meanwhile,  Ralph  Weil,  general 
manager  of  WOV  New  York,  de- 
nied that  the  Committee's  request 
for  scripts  of  Hans  Jacobs,  former 
WOV  commentator,  had  anything 
to  do  with  his  leaving  the  station. 
Mr.  Weil  said  Mr.  Jacobs'  contract 
expired  prior  to  the  request  for  the 
commentator's  scripts. 


OPENING  OF  OPERA 
WILL  BE  FEATURED 

TO  PROVIDE  a  full  panoplied  an- 
nouncement of  the  Saturday  after- 
noon Metropolitan  Opera  broadcast 
on  American  under  the  sponsorship 
of  the  Texas  Co.,  both  network  and 
sponsor  on  Nov.  26  will  make  radio 
history  by  broadcasting  the  full 
"opening  night"  of  the  opera  sea- 
son. 

Beginning  at  8  o'clock  and  con- 
tinuing until  the  conclusion  of 
Lohengrin,  expected  to  be  some- 
time after  midnight,  the  broadcast 
will  include  descriptions  of  "who 
is  there  and  what  they  are  wear- 
ing". Special  intermission  features 
will  include  a  pickup  from  Sherry's. 

Saturday  series  of  opera  broad- 
casts, which  Texaco  is  sponsoring 
for  the  6th  successive  year  on 
American,  will  start  Dec.  1,  four 
days  after  the  opening  night,  and 
continue  through  March  30.  A  new 
intermission  program  feature  this 
year  will  be  Opera  News  of  the  Air, 
conducted  by  an  outstanding  musi- 
cal authority  with  opera  stars  as 
weekly  guests.  The  Opera  Quiz  will 
also  be  retained  this  year.  Broad- 
casts are  placed  through  Buchanan 
&  Co.,  agency  for  the  Texas  Co. 


KSN  Names  Young 

KANSAS  STATE  Network,  five- 
station  regional  hookup,  has  ap- 
pointed Adam  J.  Young  Jr.  Inc.  as 
national  sales  representative.  KSN 
comprises  WHB  Kansas  City,  1,000 
w  on  880  kc,  KFBI  Wichita,  5,000 
w  days,  1,000  w  nights  on  1070  kc, 
KSAL  Salina,  1,000  w  on  1150  kc, 
KTSW  Emporia,  250  w  on  1400 
kc,  KVGB  Great  Bend,  250  w  on 
1400  kc.  Young  organization  also 
represents  WHB  individually. 


In  peace,  as  in  war,  this  densely  populated  area  of  DIVERSIFIED  industry 
continues  its  steady  pace  of  producing  steel,  coal,  pottery,  clay  products, 
chemicals  and  glass.  .  .  NO  RETOOLING— NO  RECONVERSION.  There 
are  437,600  SPENDERS  in  Southwestern  Pennsylvania— SELL  them 
through  WJPA.  john  laux,  Maying  Dire. 

y  MUTUAL  NETWORK 

For  further  details  on  Friendly  Group  Stations,  write 
SPOT  SALES,  New  York.  Chicago,  San  Francisco.  Los  Angeles 


WSTV  WFf»G  WJPA  W  K  N  y 


STEUBENVILLE.  O.,   ATLANTIC  CITY 


WASHINGTON,  PA.,  KINGSTON.  N. 


Page  100    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


JRE  Members  Will  Hear 
About   Proximity  Fuse 

:  RADIO  PROXIMITY  FUSE,  pop- 
ularly accepted  as  greatest  elec- 
tronic development  of  the  war  ex- 
cept for  the  atom  bomb,  will  be  dis- 
:  cussed  at  a  meeting  of  the  Insti- 
tute of  Radio  Engineers  at  8  p.m. 
[Nov.  19  at  the  National  Museum 
Auditorium,  Washington. 

Speakers  will  include  Dr.  Harner 
Selvidge  of  the  Applied  Physics 
Laboratory,  Johns  Hopkins  U., 
and  Harry  Diamond,  chief  of  the 
Ordnance  Development  Div.,  Na- 
tional Bureau  of  Standards.  Fuse 
is  miniature  transceiver  which 
works  on  general  principles  of  ra- 
dar to  automatically  explode  free 
,bombs. 


Television  Ready, Radio  Executives  Club 
Is  Told  by  RCA  Laboratories  Authority 


W3XL,  FM  STATION, 
IS    SHOWN   TO  IRE 

f  DEMONSTRATION  of  the  Com- 
mercial Radio  Equipment  Co.'s  FM 

;  Washington  station,  W3XL,  was 
given  last  Tuesday  before  the  sec- 
ond postwar  meeting  of  the  Wash- 
ington section  of  the  American  In- 
stitute of  Electrical  Engineers.  Sta- 
tion operates  on  98.9  mc.  Broadcast 
was  climax  of  a  talk  on  the  rela- 
tive merits  of  FM  and  AM,  pre- 
sented by  Everett  L.  Dillard,  gen- 
eral manager  of  Commercial  Radio. 

In  his  talk  titled  "FM— Its  Ad- 
vantages and  Characteristics",  Mr. 
Dillard  pointed  out  that  FM  cover- 

,  age  is  substantially  the  same  day 
and  night,  while  AM  varies.  FM's 
conquest  over  static  was  also  point- 
ed out,  along  with  the  system's 

!  ability  to  discriminate  against  other 

i  station  and  man-made  noises.  The 
group  compared  the  two  systems 
on  a  number  of  other  points. 

Meeting  was  second  in  a  series 
designed  to  cover  all  phases  of 
broadcasting  and  the  various  types 

!  of  modulation  employed. 


Cornwell  Board  Member 

FRANKLIN  J.  CORNWELL,  for 
the  past  year  advertising  manager 

i  of  the  Brown  Shoe  Co.,  St.  Louis, 
has  been  elected  to  the  board  of 
directors.  He  will  supervise  retail 
division  activities  of  the  firm's  400 
independent  retail   stores.   He  is 

,  vice-president  of  the  St.  Louis  Ad- 

!  vertising  Club. 


Freer  Renominated 

ROBERT  E.  FREER,  a  member 
j  of  the  Federal  Trade  Commission 
since  1935,  last  week  was  nomi- 
nated by  President  Truman  for  re- 
'<  appointment  to  a  seven-year  term. 
;  A  native  of  Cincinnati,  he  was  at- 
.  torney   for  the    Interstate  Com- 
I  merce   Commission  from   1925  to 
j  1933,  and  from  1933  to  1935  was 
attorney  for  the  Federal  Coordina- 
!  tor  of  Transportation  and  special 
Counsel  to  the  Senate  Committee  on 
!  Interstate  Commerce.  He  was  ap- 
pointed to  the  FTC  in  1935  to  fill 
iftn  unexpired  term  and  was  reap- 
pointed in  1938.  He  has  been  chair- 
man of  the  Commission  twice. 


"TELEVISION  is  ready  to  go," 
Dr.  C.  B.  Jolliffe,  vice-president  in 
charge  of  RCA  Laboratories,  told 
the  Radio  Executives  Club  of  New 
York  Thursday  at  a  luncheon 
meeting  at  the  Roosevelt  Hotel, 
New  York.  Meeting  was  conducted 
under  the  auspices  of  the  Tele- 
vision Broadcasters  Assn.,  with 
TBA  President  J.  R.  Poppele  as 
chairman  and  Ralph  B.  Austrian, 
RKO  Television  Corp.,  as  co-chair- 
man. 

He  reviewed  such  recent  develop- 

CARLSON  SAYS  VIDEO 
POWERFUL,  SUBTLE 

TELEVISION  can  provide  a  "sub- 
tle yet  powerful  advertising  me- 
dium" as  well  as  a  profitable  mer- 
chandise line  for  the  home  furnish- 
ing retailer,  Paul  E.  Carlson,  mer- 
chandising manager,  Consumer 
Products  Division,  Allen  B.  Du- 
Mont  laboratories,  told  a  meeting 
of  the  Home  Furnishings  Group 
Nov.  14  at  the  Hotel  Pennsylvania, 
New  York. 

"The  individual  retailer,"  he 
said,  "can  use  television  locally  to 
reach  a  high  percentage  of  his  own 
customers.  Between  the  visual  and 
the  aural  impressions  given  the 
audience  via  television,  it  will  be 
an  easy  matter  to  implant  in  the 
minds  of  the  audiences  the  trade 
name  of  the  store,  the  address,  the 
principal  lines  it  handles,  the  per- 
sonalities who  will  be  handling  the 
customers  when  they  call,  the  out- 
standing characteristics  of  the 
store,  how  its  charge  accounts 
work,  how  easy  payments  are  han- 
dled, how  every  item  purchased  is 
carefully  tested  for  full  value,  how 
the  customer  can  recognize  top 
quality  furniture,  the  names  of  the 
principal  furniture  styles  and  any 
other  messages  the  retailer  may 
have  for  his  prospects." 


FM  Dept.  Meeting 

FM  DEPT.  Executive  Committee 
of  the  NAB  is  tentatively  sched- 
uled to  meet  Nov.  28  in  Chicago, 
with  agenda  to  include  problems 
involved  in  the  Nov.  1  merger  of 
NAB  and  FM  Broadcasters  Inc. 
Chairman  of  the  committee  is 
Walter  Damm,  former  FMBI  pres- 
ident and  executive  vice-president 
of  Milwaukee  Journal  Co.  in 
charge  of  radio  (WTMJ  WMFM). 


Eldridge  R.  Johnson 

ELDRIDGE  R.  JOHNSON,  78, 
founder,  and  until  1927,  president 
of  the  Victor  Talking  Machine  Co. 
of  Camden,  died  of  a  stroke  last 
Thursday  at  his  Moorestown,  N.  J. 
home.  He  began  experiments  on  the 
phonograph  in  1900  in  a  tiny  shop 
in  Camden.  Starting  with  limited 
capital,  he  built  up  the  business 
into  a  multimillion  dollar  enter- 
prise, selling  it  in  1927  for  $40,000,- 
000.  He  is  survived  by  his  widow 
and  son. 


ments  as  the  Image  Orthicon  Tube, 
remote  pickup  apparatus  that  can 
be  carried  in  a  station  wagon  in- 
stead of  a  pair  of  ten-ton  trucks, 
transmitters  that  can  "deliver  all 
the  power  necessary  within  the 
band  allocated  to  commercial  tele- 
vision"; projection  and  direct- 
viewing  home  receivers  at  prices 
within  the  reach  of  the  public,  and 
two  methods  of  networking — co- 
axial cable  and  radio  relay— both 
of  which  he  said  are  "ready  for 
immediate  practical  commercial 
use." 

"Every  part  of  the  present  sys- 
tem of  all-electronic  television  can 
be  built  and  operated  in  conform- 
ity with  the  technical  standards 
approved  in  1944  by  the  FCC," 
Dr.  Jolliffe  declared,  adding  that 
"there  is  full  agreement  on  these 
standards,  which  embody  the  prin- 
cipal recommendations  of  the  radio 
technical  planning  board  .  .  .  they 
have  been  tested  and  proved. 
They  do  not  represent  compromise. 
No  longer  is  there  any  doubt  that 
they  will  make  it  possible  to  pro- 
duce pictures  of  excellent  quality 
and  stability." 

This  does  not  mean  that  tele- 
vision has  reached  the  top  of  its 
technical  development,  Dr.  Jolliffe 
said,  predicting  the  ultimate 
achievement  of  "all-electronic  tele- 
vision as  pictures  in  three  dimen- 
sions and  full  color",  transmitted 
over  "world-wide  networks."  How- 
ever, it  will  be  "a  few  years  at 
least"  before  such  developments 
will  be  ready  for  use,  he  stated. 

Declaring  that  the  "bugaboo  of 
quick  obsolescence  in  television  has 
been  overemphasized,"  Dr.  Jolliffe 
stated  that  "of  course  there  will 
be  obsolescence;  that  is  the  only 
way  the  industry  can  grow.  As 
long  as  research  and  development 
men  work  in  the  field  there  will  be 
new  things.  Today's  wonderful 
achievements  will  be  obsolete  to- 
morrow. If  we  wait  for  the  perfect 
system,  it  will  always  be  around 
the  corner,  for  research  and  de- 
velopment men  will  think  and  will 
make  new  discoveries. 

"Meanwhile,  we  have  the  mak- 
ings of  an  industry  that  in  all 
likelihood  can  eventually  produce 
an  annual  income  of  between  one 
and  five  billion  dollars.  Why  wait?" 


Roblee  Shoes  to  Launch 
Radio  Campaign  Dec.  2 

ROBLEE  MEN'S  SHOES  (Brown 
Shoe  Co.,  St.  Louis)  will  start  its 
first  radio  advertising  campaign 
over  440  stations  of  MBS  Dec.  2. 
Outlets  in  California,  Oregon, 
Washington  and  Idaho  will  carry 
the  first  test  campaign. 

Program  will  feature  Ed  Thor- 
gersen,  sports  reporter,  and  will  be 
heard  from  5:45  to  6  p.m.  (EST) 
Monday  through  Friday.  Contract 
is  for  26  weeks,  with  Leo  Burnett 
Co.  Inc.,  Chicago,  agency  in  charge. 
Closing  local  tie-in  announcements 
identify  Roblee  dealers  in  the  test 
cities. 


BBC  MIGHT  PERMIT 
VIDEO  SPONSORSHIP 

POSSIBILITY  that  the  BBC  may 
permit  commercial  sponsorship  of 
its  video  programs,  soon  to  be  re- 
sumed in  London  on  prewar  stand- 
ards and  as  soon  as  possible  to  be 
networked  to  regional  stations  in 
six  major  cities  via  cable  or  radio 
relay,  is  advanced  in  an  article 
written  by  H.  Bishop,  chief  engi- 
neer of  the  BBC. 

"Apart  from  technical  prob- 
lems," he  writes,  "the  overriding 
question  associated  with  television 
is  its  cost.  By  and  large  we  can  say 
that  everything  connected  with 
television  —  programmes,  equip- 
ment, number  of  staff  and  so  on — 
is  ten  to  fifteen  times  as  expensive 
as  the  equivalent  requirement  for 
sound  broadcasting.  Who  then  is 
going  to  pay?  The  BBC  certainly 
cannot  meet  the  bill  out  of  their 
present  license  revenue,  nor  indeed 
would  it  be  fair  to  the  sound  lis- 
tener to  attempt  to  do  so. 

"The  Hankey  Committee  (ap- 
pointed by  the  government  to  con- 
sider the  future  of  the  television 
service)  considered  three  possibili- 
ties: A  special  television  license 
fee  for  domestic  viewers;  a  special 
television  license  fee  for  cinema 
showing,  and  sponsored  program- 
mes. They  were  agreed  that  the 
aim  should  be  to  make  television 
self-supporting  as  early  as  possible, 
but  they  felt  that  the  precise  man- 
ner by  which  this  was  to  be 
achieved  was  one  for  further  con- 
sideration." 


DON  COOKE,  salesman  for  William  G. 
Rambeau  Co.,  Chicago,  is  father  of  a 
boy,  Donald  Robert,  born  Nov.  8. 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  101 


— Classified  Advertisements — \ 

PAYABLE  IN  ADVANCE — Cheeks  aad  money  orders  only — Minimum  $1.00. 

Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  isswe  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Situations  Wanted 


Wanted— Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education    and    experience.    Box  661, 

BROADCASTING.  

Continuity  writer-experience.  Good  po- 
sition with  1,000  watt  midwest  regional 
network  station  for  copy  writer  who  can 
produce  salable  commercial  announce- 
ments. Good  salary  based  on  experi- 
ence. Send  sample  scripts  with  first 
letter.  Box  232,  BROADCASTING. 
Wanted — Commercial  manager  250  watt 
station  in  excellent  market  with  dual 
coast  to  coast  network  affiliation.  Salary 
plus  bonus.  Box  249,  BROADCASTING. 
Copywriter— man  or  woman — by  estab- 
lished agency.  If  you  are  experienced  In 
writing  commercial  and  retail  copy,  and 
not  satisfied  with  your  present  setup, 
this  is  your  opportunity.  It  will  pay  you 
to  write  us,  giving  experience,  age,  salary 
desired.    Include    samples.    Box  393, 

BROADCASTING.  

Seeking  permanent  staff.  Need  sales- 
man/ad-writer. Also  two  platter  emcees, 
early  morning  and  afternoon  partici- 
pating shows  and  arrange  same.  Sick  of 
"wartime  screwballs".  State  minimum 
salary,  age,  experience,  reference,  photo, 
audition  availability.  Box  442,  BROAD- 

CASTING.  

Profit  much  above  average.  Advertiser 
is  the  sole  owner  of  a  thriving  business 
in  the  electronic  field.  Present  capital 
$100,000  with  high  credit  rating  and 
good  banking  connections.  More  busi- 
ness In  sight  than  I  can  possibly  handle 
with  present  resources.  Golden  oppor- 
tunity for  a  few  clean-cut  associates 
who  can  invest  upwards  of  $5,000  each 
in  corporation.  Principals  only.  The 
turnover  in  this  field  is  rapid-profit 
possibilities  enormous.  Box  446,  BROAD- 

CASTING.   ___ 

First  class  operator  for  one  kilowatt 
NBC    affiliate    Rocky    Mountain  area. 

Box  467,  BROADCASTING.  

Maintenance  engineer  for  network  Idaho 
station  preparing  for  FM  in  15,000 
population  town  with  abundant  fishing 
and  hunting.  Box  468,  BROADCASTING. 

Help  wanted — Transmitter  man  with 
first  class  license  at  a  progressive  Mich- 
igan station,  good  working  conditions. 
Send  your  qualifications  and  references. 
Box  473,  BROADCASTING.  

Continuity  writer  for  midwestern  Mu- 
tual affiliate.  Prefer  experienced  woman 
who  can  do  some  air  work!  Male  an- 
nouncer also  wanted.  Send  complete 
details,  salary  expected,  and  sample 
copy  to  Box  476,  BROADCASTING. 
Newsman  to  cover  Washington  for  mid- 
western  station.  Excellent  opportunity 
for  young  reporter  with  good  radio 
voice  capable  writing  own  scripts.  Ref- 
erences, experience,  photograph.  Box 
486,  BROADCASTING. 

Operator-announcer.  1st  ticket  capable 
of  light  announcing.  $35.00  weekly.  Pre- 
fer disabled  veteran.  All  applications 
considered.  WTMC,  Ocala,  Fla. 

Salesman,  not  to  Just  sell  time  but  to 
sell  radio  advertising  at  Rocky  Mountain 
Network  station  in  rural  area.  Box  499. 
BROADCASTING.  

Experienced  writer.  Male  or  female. 
Capable  of  writing  all  types  of  shows  as 
well  as  announcements.  Send  full  par- 
ticulars first  letter.  Don't  call  or  wire. 
5000  watt  American  station.  KUTA,  Salt 
Lake  City,  Utah.  

Do  you  want  to  work  for  a  friendly  sta- 
tion, where  ability  and  sincerity  count? 
This  station,  a  50  kw  Southwest  Net- 
work affiliate,  wants  a  woman's  Com- 
mentator, continuity  writer,  traffic  man- 
ager, news  editor,  writer.  This  is  no 
place  for  a  hot  shot.  We  want  sub- 
stantial, home  folks,  who  want  to  grow 
with  the  station.  Give  full  details  of 
background  and  experience  in  first  let- 
ter. Address  Box  500,  BROADCASTING. 

Copy  editor,  script  writer,  young,  eager, 
single,  ex-serlvceman  desires  radio  news 
Job  preferably  in  large  city.  Agency  and 
newspaper  work  also.  Box  501.  BROAD- 
CASTING.   


Program  manager — news  editor — Eight 
years  experience.  Married,  one  child.  De- 
sires connection  with  network  station 
town  of  50  to  60,000  prefer  midwest. 
Permanence  and  security  desired.  Box 

432,  BROADCASTING.  

Commercial  radio  time  salesman  or  man- 
ager available.  Presently  employed.  De- 
sires change  to  larger  market.  20  years 
selling  advertising.  8  years  in  radio. 
Married,  producer.  Present  compensa- 
tion In  small  market  above  $6000.00. 
Prefer  salary  and  commission  basis  in 

west.  Box  376,  BROADCASTING.  

Sports  director-program  manager — Vet- 
eran, major  network  and  individual 
station  experience.  University  graduate, 
married,  two  children.  Want  work  with 
progressive  station  that  needs  an  ac- 
credited man  who  will  deliver  goods. 

Box  435,  BROADCASTING.  

Salesman,  42,  college  education,  radio- 
newspaper  background,  now  handling 
yearly  billing  over  $50,000,  seeks  oppor- 
tunity as  small  station  manager  or  com- 
mercial manager  of  regional.  No  bad 
habits,   excellent   references.   Box  444, 

BROADCASTING.  

Awaiting  discharge,  officer,  9  years  radio 
experience,  production,  announcing, 
program  direction,  wide  cultural  back- 
ground, wants  position  in  television  or 
with  organization  offering  opportunity 
on  good  long  range  bet.  Single,  30,  ver- 
satile, stable,  interviews  In  New  York 
area.  Available  1st  January.  Box  450, 

BROADCASTING.  

3  year  personality.  Ad  lib,  M.C.,  sports 
staff,  excel  In  disc-onality  shows.  Pre- 
fer west  coast.  Box  452,  BROADCAST- 

ING.   

Veteran,  32,  married  with  8  years  ex- 
perience in  administration,  selling,  pro- 
gramming and  promotion.  Would,  like 
to  be  associated  permanently  with  a 
progressive,  wide-awake  station.  Mid- 
west    location     preferred.     Box  454, 

BROADCASTING.  

Scriptwriter— Daytime  serials  or  plays, 
with  merchandising  tie-in  approach. 
Copywritlng,  publicity,  radio  trade  mag 
editing,  radio  production  and  buying 
experience.  College  grad,  32.  Army  officer 
available    early    December.    Box  455, 

BROADCASTING.  

Announcer — Navy  veteran,  22,  married, 
sober,  experience,  news,  commercials, 
controls.  Third  class  ticket.  Prefer  west 
coast  or  middlewest.  Permanent.  Avail- 
able January  1st.  Box  461,  BROADCAST- 
ING^^  

An  energetic  sincere  family  man,  30 
years  old,  desires  radio  sales  position 
in  progressive  community.  No  radio  ex- 
perience, but  6  years  sales  background. 
Discharged  veteran  willing  to  start  at 
moderate  income  with  aggressive  sta- 
tion. Excellent  record.  Request  prior 
employers  be  contacted  for  statement 
of  character,  abilities  and  potentialities. 

Box  463,  BROADCASTING.  

Two  engineers  available — Both  have 
several  years  experience,  desire  locate 
at  same  station.  Box  484,  BROADCAST- 
ING. 


Situations  Wanted  (Cont'd) 

Announcer,  honorable  discharge;  3  years 
announcing,  production  and  writing  ex- 
perience. Diversified  special  service  and 
public  relation  background  while  in 
service.  Married.  Desire  affiliation  with 
progressive    eastern   station.   Box  466, 

BROADCASTING.  

Package  shows  or  talent  salesman.  If  you 
need  a  man  who  knows  the  radio  busi- 
ness and  has  excellent  contacts  in  Chi- 
cago and  New  York  write  23A,  1469  Lex- 

ington  Ave.,  New  York,  N.  Y.  

Announcer— Ex-serviceman.  Age  23,  all- 
round  experience  with  NBC  affiliate. 
Will  travel  anywhere — capable  and  will- 
ing to  learn.  Good  references.  Available 
immediately.  Box  469,  BROADCASTING. 
Announcer-operator,  young  and  willing 
to  work,  have  had  l'/2  years  experience. 
Restricted  license.  Graduate  announc- 
ing school.  Desires  position  with  250 
watt  station  in  California.  Available 
end  of  January.  Box  470,  BROADCAST- 
ING^  

Announcer.  Restricted  license.  Seeking 
staff  or  combination  position.  Two  years 
experience  sportscasting,  newscastlng, 
editing,  programming,  control  board- 
work.  Single,  25.  Available.  Wants  fu- 
ture, salary  secondary.  Box  471,  BROAD- 

CASTING.  

News  editor  seeks  employment  where 
superior  editing  and  rewrite  is  encour- 
aged by  similar  salary,  schedule  and 
working  conditions.  Full  details  first 
letter,  please!  Box  472,  BROADCASTING. 
Experienced  radio  news  broadcaster  and 
commentator  familiar  with  Far  East  po- 
litical and  economic  problems  through 
residence  In  China.  Working  knowledge 
of  written  and  spoken  Chinese  language 
and  French.  Desires  position  specializing 
in  news  with  station  having  wider  ra- 
dius  than   present   location.  Box  474 

BROADCASTING.  

Announcer-operator-writer.  Five  years 
experience  local,  network  stations.  Ex- 
cellent references,  recommendations. 
Available  Dec.  15th.  Before,  to  station 
offering  good  position,  opportunities, 
community  where  family  home  can  be 
reestablished.  Prefer  midwest  states- 
Great   Lakes    area.    Box   475,  BROAD- 

CASTING.   

Station  manager — Recently  discharged 
from  armed  forces;  37;  married;  13  years 
commercial  broadcast  experience;  fully 
qualified  in  sales,  program  and  station 
management.  Formerly  vice-president 
and  general  manager  of  5000  watt  major 
network  affiliate.  Excellent  references. 

Box  477,  BROADCASTING.  

Experienced  woman  desires  excellent 
staff  position.  Will  go  any  location  where 
policies  are  progressive.  Three  years  ra- 
dio includes:  receptionist,  operating, 
continuity,  traffic,  advertising,  promo- 
tion. Box  478,  BROADCASTING. 

Announcer,  commentator,  writer.  Young 
woman,  college  graduate.  Post-graduate- 
Journalism.  Director  of  broadcasting 
and  entertainment  activities  for  large 
industrial  plant;  public  relations.  Pre- 
viously with  network  stations,  wishes 
position  with  radio  station,  advertising 
agency,  newspaper,  magazine;  New  Eng- 
land area.  Excellent  references.  Box  479, 
BROADCASTING.  

Total  of  eight  years  in  various  phases 
of  radio  maintenance  and  operating 
including  three  years  broadcasting  plus 
amateur,  Army,  and  servicing  will  qual- 
ify me  to  handle  chief's  position  at 
small  progressive  station  in  midwest  or 
southwest.  Box  480,  BROADCASTING. 


Situations  Wanted  (Cont'd) 


STATION  EXECUTIVE  AVAILABLE 

Experienced  in  station  management  and  sales  management.  Age  37.  Twelve  years 
of  commercial  broadcasting  experience,  not  including  the  three  years  I  have  spent 
in  the  Navy.  Married,  sober  and  know  how  to  make  your  station  pay  while  render- 
ing a  public  service  of  the  highest  degree.  Successful  union  negotiator. 
Background:  Announcing,  writing  and  producing  in  small  market  stations,  advancing 
to  a  major  market  regional  in  the  southwest.  Commercial  management  and  later 
management  of  a  midwestern  basic  market  independent  that  never  was  and  never 
has  been  in  the  black  except  under  my  direction.  Account  executive  for  a  dominant 
radio  station  representative.  Commercial  management  of  an  eastern  NBC  basic 
newspaper  affiliated  station  where  revenues  hit  an  unprecedented  high  nnder  my 
sales  direction.  Entered  service  at  this  point.  Thoroughly  experienced  in  regional 
network  sales. 

My  release  from  the  Navy  will  be  within  the  next  few  days,  following  which  I  shall 
take  a  month's  vacation  and  then  spend  approximately  six  weeks  looking  after 
my  personal  property.  I  will  be  available  February  15,  1946.  An  interview  can 
be  arranged  prior  to  that  time. 

1  am  not  interested  in  "just  a  job*1  because  I  can  return  to  my  station  connection 
from  which  I  entered  the  service.  I  am  interested  in  an  affiliation  with  reputable 
people  where  integrity  and  "know-how  management"  will  be  rewarded.  If  you  have 
a  proposition  in  a  basic  or  major  market  to  discuss  that  offers  five-figure  com- 
pensation, I  am  available  for  Interview  and  can  furnish  references  from  the  best 
in   the   business.  Reply  to 

BOX  407,  BROADCASTING 


Announcer,  young  veteran,  offers  ex- 
ceptional ability  in  directing  and  writ- 
ing all  types  of  programs.  Five  years 
business  management  experience.  Col- 
lege (Phi  Beta  Kappa ^  highly  capable 
and  industrious.  A  permanent  asset  to 
your  staff.  Box  481,  BROADCASTING 


Transmitter  engineer:  Twelve  years 
radio  experience — three  years  broadcast- 
ing. CREI  graduate.  Desires  permanent 
position  in  east.  Box  482,  BROADCAST- 
ING.   


Young  executive  seeks  mangership  new 
station.  Eight  years  experience,  an- 
nouncer through  commercial  mgr.  Re- 
cently enjoyed  three  years'  Navy  beach- 
head vacation.  Now  wants  position  with 
plenty  of  work,  opportunity,  future. 
Permanent.  Box  485,  BROADCASTING. 


Veteran  staff  communication  officer  with 
extensive  executive,  personnel,  sound 
and  studio  recording  experience  desires 
position  preferably  medium  sized  New 
England  city.  Organized  and  conducted 
Navy  Dept.  program  "Voices  from  the 
Fleet"  recording  to  local  stations.  Net- 
work technical  and  production  experi- 
ence. Yale  '33,  amateur  radio  operator 
20  years,  speaks  German  and  French. 
Available  immediately.  Lt.  Comdr.  J.  M. 
Murray,  USNR,  1605  30th  St.,  N.  W., 
Washington,  D.  C.  


Experienced  announcer  —  background 
stage,  screen,  night  club.  Straight  an- 
nouncer, qualified  specialty  man.  Re- 
cently employed  chief  announcer  250 
Mutual  outlet— now  employed  5000  NBC 
outlet.  Must  change  due  to  wife's 
health.  Veteran  graduate  B.N.S.  Radio 
School,  California.  Desires  change  to 
progressive  western  station  that  can  use 
initiative,  ideas.  Excellent  references. 
Audition  available.  Write  or  wire,  Bob 
Leach,   WBRC,  Birmingham,  Alabama. 


1st  class  operator,  3y2  years  experience, 
4-A  draft  classification.  Permanent  po- 
sition desired.  References.  H.  W.  Meri- 
deth,  1616  Bank  St.,  Keokuk,  Iowa. 


Lt.  awaiting  discharge  from  Marine 
Corps  desires  to  enter  broadcasting  field, 
past  6  years  in  Marine  Corps  spent  at 
communications  and  Radar  duty,  have 
1st  class  license.  Lt.  L.  E.  James,  TJSMC. 
HQ  BN,  MT&RC,  Camp  Pendleton,  Calif. 


Announcer  (veteran).  Presently  free 
lancing  network  commercials.  Also,  one^wt 
spots  as  actor.  Much  to  offer  station  — 
anywhere.  Seeks  permanent  position. 
Producer — "vet-aid"  show,  man-in- 
street  gimmicks  with  affiliates.  Refer- 
ences— top  men  network  radio.  Jack 
Sloane,  215  West  23rd  St.,  New  York. 
N.  Y. 


Announcer.  Naval  veteran  available  for 
permanent  position  15th  December;  3 
years  experience;  specialize  ad  lib  and 
platter  shows;  poetry,  sports,  "man-on- 
the-street"  shows.  Write  or  phone  Jack 
Pyle,  1516  14th  St.,  N.  W.,  Wash.,  D.  C 
Adams  2003. 


Station  manager — Ten  years  experience 
large  and  small  stations  as  manager, 
production  manager.  Handle  promotion, 
continuity,  announcing,  news.  Consider 
stock  in  lieu  of  part  salary.  Prefer  mid 
west,  southwest  or  Pacific  states.  Army  alei 
experience  AGF  public  relations  liaison  " 
Sgt.  Edgar  Parsons,  Chamber  of  Com- 
merce, Fort  Worth,  Texas. 


Station  or  commercial  manager.  Crea 
tive  sales  ability  with  successful  back 
ground.  Have  plently  of  know  how  anc 
excellent  contacts  with  buyers  in  Nev 
York  and  Chicago.  Percentage  or  sal- 
ary basis.  Write  23  A,  1469  Lexington 
Ave.,  New  York,  N.  Y. 


Announcer-veteran.  Limited  experience.] 
Studied    announcing    and  commercial 
script  writing,  Radio  City,  N.  Y.  College^ 
graduate.   Good  radio   voice.   Will   go1  °« 
anywhere.  Transcription  available.  Jayt  Ms 
Arnold,   1087  Blake   Ave.,  Brooklyn 
N.  Y. 


BRi 


High  Caliber 
Commercial  Manager 

wanted  by  outstanding  in- 
dependent station  in  North 
Central  states  area.  An  ex- 
ceptionally well-paid  posi- 
tion for  a  first-rate  man.  All 
details  first  letter. 
BOX  503,  BROADCASTING 


Page  102    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertisint  I 


Situations  Wanted 


-"ifingineer  —  Fifteen  years  experience 
■  broadcast,  police  and  marine  radio  de- 
sk sires    permanent    situation.    Box  483, 

f|  BROADCASTING.  . 

Script  writer— Veteran,  36,  creates  own 
0  programs.  Also  direct  and  produces  con- 

Ltinuity  and  commercials.  Howard  Levi- 
sjiton,  527  Aldine  Ave.,  Chicago  13,  Illinois. 
it  Available  on  or  about  first  January. 

j  Hold  radio  phone  first  license  since  1936. 

'  Experienced  control  room  and  trans- 
-l-mitters.  Solid  time  on  ticket  1937 
^'through  1941.  Jan.  '42  to  Jan.  '43  asst. 
[f  radio  engineer  civil  service.  Army 
:'j  through  ranks  from  private  to  captain 
'f  in  Army  Airways  Communications  Sys- 
hjI  tern,  two  years  overseas  supervising  in- 
•  stallation  radio  navigational  aids,  con- 
l:!;trol  towers,  point  to  point  and  ground 
hi:  air  stations  throughout  far  east.  Any 
i\i  reasonable  salary  to  start.  Age  31,  mar- 
51;  ried,  one  child.  Interested  also  in  sales 
IP  engineering  deal,  with  possibility  of 
dt  overseas.  Captain  Burton  Reiman,  414 
iepN.  Gaylord  Ave.,  Ludington,  Michigan, 
it,  Sports  announcer,  tops  in  ice  hockey 

I  broadcasts,  complete  background  pub- 

'Ticity  and  promotion,  expects  discharge 

I,  before    Christmas.   Transcriptions  and 
'references.    Write    Sgt.    Jack  Sandler, 
Squadron  A-l,  Boca  Raton  Field,  Flor- 

-Lida.  

i.LSalesman.  Young  vet  that,  with  little 
J.  experience,  will  make  outstanding  mem- 
iofiber  of  your  sales  staff.  Ambitious,  in- 
r»telligent.  Just  started  to  get  feet  wet 
J-in   radio   when   joined   Marine  Corps. 

Raymond  Milici,  11  East  93rd  St.,  New 
a  (York  City. 


**Announcer,  5  years  experience  in  all 
types  of  programs.  Good  commercial 
man  and  disc  jockey.  Married,  27.  Po- 
sition with  future.  Box  489,  BROAD- 
CASTING. 


'  Experienced  N.  Y.  announcer.  Interested 
'""In  good  permanent  position  with  fu- 
ture. Knows  production,  scripting.  Ex- 
ecutive ability.  Master's  degree.  26,  mar- 
i,  tried,  ex-G.I.  Box  487,  BROADCASTING. 
st  ;Chief  Petty  officer  discharged  desires 
!f;start  in  radio  in  any  capacity  offering 
^.opportunity  for  advancement.  College, 
irread  copy  well,  excellent  musical  back- 
ground, typist.  26,  married,  will  go  any- 
ac^where.  Reply  Box  488,  BROADCASTING. 
"^Engineer — 1st  phone  license.  Honorably 
"discharged  chief  radio  technician  in 
"'[charge  of  30  radio  transmitters.  Ex- 
Sperience  FM,  Radar,  electronics,  an- 
nouncing, networx  operation.  John  M. 
Dailey,  2618  S.  13th  St.  Tacoma,  Wash. 


Engineer — 1st  tele,  2nd  phone,  with  3 
years  engineering  experience;  four  years 
iis  chief  operator,  Merchant  Marine, 
Plight  radio  officer,  ATC.  Desires  open- 
jig  in  Chicago  area.  Wenton  W.  Up- 
Jhurch,   241   Olmstead   Rd.,  Riverside, 

ai. 


Veteran,  female:  wants  radio  opportun- 
e,  ,ty  north  of  Mason-Dixon  line,  east  of 
m  Mississippi.  23,  AFRS  experienced, 
JiWellesley  graduate.  Trained  and  experi- 
j.  :;nced  in  writing  and  speech.  Capable, 
mUlert,  excellent  references.  Box  490, 
,ll|[3ROADCASTING.  

S\  Available.  Promotion,  publicity,  mer- 
J_;andislng  experience  since  1938.  Mar- 
J  -ied,  one  child.  Age  25.  Box  491,  BROAD- 
^bASTTNG.  

discharged  Marine,  21  months  experience 
fTn  commercial  manager,  local  desires 
nanagerial  position  with  local  in  east 
ir  south.  Sober,  married,  excellent  ref- 
■rences.  Can  sell,  write,  announce. 
Cnows  what  listeners  want.  Box  493, 
BROADCASTING. 


foung  man  just  returned  from  over- 
eas  desires  position  of  studio  engineer 
?ith  firm  offering  good  future.  Ten 
ears  experience  handling  all  types  of 
hows.  Capable  of  network  quality  oper- 
tion.  First  class  license.  Qualified  for 
elevision,  FM.  Available  immediately, 
tox   438,  BROADCASTING. 


:hief  engineer — Available  December  15. 
'otal  pre-war  experience  10  years.  Good 
ngineering  education.  Definite  execu- 
Ive  ability.  Progressive  ideas.  Married, 
•esire  permanent  placement  with  ex- 
anding  station.  Box  494,  BROADCAST  - 
NG. 


Sc-chief  engineer,  with  transmitter  in- 
tallation  experience,  released  from  ter- 
llnated  war  research  program,  seeks 
hlef  engineer  position,  or  equal,  with 
rogressive  station  (AM,  FM  or  televi- 
lon).  Northeast  preferred.  A-l  refer- 
nces.  Box  495,  BROADCASTING. 


Decision  in  Ashbacker  Case 
Is  Heard  by  Supreme  Court 


■  nnouncer-experienced.   Presently  em- 

loyed.  Exceptional  voice.  Transcription 

od  photo  on  request.  Box  497,  BROAD- 
|  ASTING. 

BROADCASTING    •    Broadcast  Advertising 


WHETHER  the  FCC  has  author- 
ity under  the  Communications  Act 
to  grant  application  for  a  construc- 
tion permit  and  designate  another 
for  hearing  when  both,  seeking  the 
same  facilities,  are  before  the  Com- 
mission, will  be  determined  by  the 
Supreme  Court  following  argu- 
ment last  Tuesday  in  the  appeal  of 
Ashbacker  Radio  Corp.,  licensee  of 
WKBZ  Muskegon,  Mich.  Appellant 
asked  a  writ  of  certiorari  after  the 
U.  S.  Court  of  Appeals  for  the  Dis- 
trict of  Columbia  dismissed  its  ap- 
peal from  a  Commission  grant 
[Broadcasting,  March  19,  Oct.  22]. 

John  E.  and  Rhea  Y.  Fetzer, 
licensees  of  WOKO  Kalamazoo, 
were  granted  a  construction  permit 
for  WJEF  Grand  Rapids  on  1230 
kc.  Application  of  WKBZ  to  change 
frequency  from  1490  to  1230  kc 
was  designated  for  hearing. 

Members  of  the  high  court,  ex- 
cept Mr.  Justice  Murphy,  ques- 
tioned both  Paul  M.  Segal,  counsel 
for  Ashbacker,  and  Ralph  F.  Fuchs 
of  the  Solicitor  General's  staff, 
appearing  for  the  Government. 
The  Court  manifest  keen  interest 
in  the  Commission's  contention  that 
it  had  authority  under  the  Act  to 
grant  one  application  and  designate 
another  for  hearing. 

Situations  Wanted  (Cont'd) 

Widely  known  radio  executive  wishes 
southwestern  connection  with  livewire 
network  affiliate.  Thorough  knowledge 
in  programming,  management  and 
sales.  Presently  network  employed.  Reply 
in  confidence.  Box  498,  BROADCAST- 
ING^  

Ambitious,  experienced  announcer :  Navy 
veteran.  Formerly  with  New  Englai  d 
Network  affiliate.  Wishes  to  join  staff 
of  progressive  northeastern  station.  Ver- 
satile; disc  jockey,  sports  news,  etc. 
$50.00.  Leo  Mailer,  14  Mayer  St.,  Brook- 

ly  6,  N.  Y.  

Experienced  copywriter,  now  employed 
as  copy  chief  and  assistant  manager 
in  advertising  department  of  manufac- 
turer who  is  big  user  of  radio  and 
magazines,  is  anxious  to  enter  radio. 
Will  consider  responsible  position  with 
large  stations  or  promising  connection 
with  small  station  where  there  is  op- 
portunity to  become  part-owner.  Young, 
married  (children),  college  graduate, 
creative,  lots  of  ideas!  with  present 
employer  more  than  five  years.  Box  496, 

BROADCASTING.  

Attention  advertising  agencies:  Young 
Army  officer  (Major),  formerly  execu- 
tive with  large  pharmaceutical  firm, 
seeking  administrative  post  in  agency 
placing  drugs  and  cosmetics.  Discharge 
scheduled  soon.  Write  Box  427,  BROAD- 
CASTING  for  further  information. 
Copy  editor,  script  writer,  young,  eager, 
single,  ex-serviceman  desires  radio  news 
job  preferably  in  large  city.  Agency  and 
newspaper  work  also.  Box  501,  BROAD- 

CASTING.  

Announcer-program  director.  Discharged 
veteran  8  years  network  and  local  ex- 
perience, including  news  and  promo- 
tion. Desires  permanent  connection  with 
progressive  middlewest  or  eastern  sta- 
tion. Age  30,  married,  one  child.  Mini- 
mum $60.00  starter.  Box  502,  BROAD- 
C  ASTING.  

Wanted  to  Buy 


Miscellaneous  Wanted 
Wanted — Private  party  or  party's  to  fi- 
nance and  be  active  in  new  proposed 
east  coast  local  broadcast  station.  Can 
get  equipment  personnel  A-l  market 
years  of  experience  in  broadcast,  honest, 
have  complete  data.  No  shysters  please. 
Box  492,  BROADCASTING. 


Mr.  Fuchs  said  the  FCC'  proce- 
dure was  based  on  practical  con- 
siderations, adding  the  Commission 
has  the  discretion,  under  the  law, 
to  grant  some  applications  and  des- 
ignate others  for  hearing.  Mr.  Jus- 
tice Rutledge  asked  if  counsel  meant 
the  FCC  could  grant  one  and  ulti- 
mately deny  another  simultaneous 
applicant  without  ever  giving  the 
denied  applicant  a  chance  to  make 
a  comparative  showing  of  his  abil- 
ity to  render  a  public  service. 

Government  counsel  replied  that 
applicant  had  his  chance  in  his 
petition  to  the  Commission  and 
that  the  FCC  would  receive  com- 
munications at  any  time.  No  con- 
ditions were  placed  on  the  Fetzer 
grant  nor  on  Ashbacker  when  the 
Ashbacker  application  was  desig- 
nated for  hearing,  he  added. 

Hearing  the  argument  were 
Chief  Justice  Stone  and  Associate 
Justices  Rutledge,  Murphy,  Frank- 
furter, Reed,  Douglas  and  Burton. 
It  was  Mr.  Justice  Burton's  first 
radio  case  since  his  appointment 
to  the  Supreme  Court. 


TV  Education  Meet 

G.  EMERSON  MARKHAM,  pro- 
gram director  of  WRGB  Schenec- 
tady, General  Electric  video  sta- 
tion; Edward  Stasheff  of  the  New 
York  City  Board  of  Education  all- 
city  workshop  in  radio  and  televi- 
sion, and  Kenneth  G.  Bartlett  of 
Syracuse  U.  will  participate  in  a 
symposium  on  "Education  by  Tele- 
vision" to  be  conducted  Dec.  1  as 
part  of  the  first  postwar  conven- 
tion of  the  New  Jersey  Education 
Assn.  and  its  subsidiary,  the  New 
Jersey  Visual  Education  Assn.,  in 
Atlantic  City.  Prof.  Edward  C. 
Cole,  head  of  the  Department  of 
Dramatic  Arts  at  Yale,  will  serve 
as  moderator  of  the  symposium, 
which  is  being  conducted  by  Tele- 
vision Broadcasters  Assn.  in  con- 
junction with  the  two  New  Jersey 
educational  groups.  Five  students 
from  Brooklyn  Technical  High 
School  will  demonstrate  the  use  of 
video  techniques  in  education  dur- 
ing the  session,  under  the  super- 
vision' of  Mr.  Stasheff.  Dr.  Millard 
L.  Lowery,  superintendent  of 
schools  of  Middlesex  County,  N.  J., 
is  arranging  the  session. 


Silver  at  WPAT 
RALPH  S.  SILVER  JR.  has  rejoined  the 
publicity  department  of  WPAT  Pater- 
son  as  assistant  to  Dave  Golden,  direc- 
tor, after  more  than  two  years  overseas. 
He  saw  action  on  several  fronts,  was 
awarded  the  Croix  de  Guerre  and  the 
Bronze  Star  Medal.  Hal  Koset  has  re- 
joined WPAT  as  staff  announcer  after 
a  stint  of  more  than  two  years-  in  the 
Army  in  the  ETO. 

Betty  Bruns  Hostess 
AS  A  TRIBUTE  to  the  "Works  Behind 
the  Executive"  Betty  Bruns,  timebuyer 
of  Ted  Bates  Inc.,  New  York,  was  host- 
ess at  a  cocktail  party  on  Nov.  5  at  the 
Hotel  Ambassador,  New  York,  to  the 
secretaries  of  the  station  representa- 
tives who  helped  on  the  Colgate-Palm- 
ollve-Peet  spot  announcement  cam- 
paign this  season. 


D 


BEDTIME  STORY 

First  Children's  Program 
Recalled  by  Cowan — 


HOW  THE  FIRST  children's  pro- 
gram was  broadcast  nearly  25 
years  ago  on  WJZ,  then  located  in 
a  factory  in  Newark  with  pro- 
grams originating  from  a  radio 
shack  on  the  roof,  was  described 
by  Thomas  H.  Cowan,  then  a  WJZ 
announcer,  now  chief  announcer  of 
WNYC  New  York,  in  a  25th  anni- 
versary salute  to  radio,  broadcast 
Nov.  11  on  WNYC. 

"The  very  first  program  on  the 
air  of  children's  stories  came 
through  the  courtesy  of  the  New- 
ark Sunday  Call,"  Mr.  Cowan  re- 
lated. "The  lady  who  was  supposed 
to  give  the  story  had  to  climb  an 
iron  ladder  through  a  hatch  in  the 
roof  to  get  up  to  the  radio  shack. 
After  this  experience  and  the  great 
height  and  everything  else,  she 
promptly  fainted  and  passed  out. 
We  couldn't  put  her  on. 

"The  representative  of  the  news- 
paper was  standing  there.  He  said, 
'You'll  have  to  do  it.'  I  said,  'It's 
your  newspaper — you  do  it.'  He 
said,  'Well,  I'm  not  a  woman;  I 
can't  use  the  woman's  name.  What 
are  we  going  to  do  about  it?' 

"I  looked  out  of  the  radio  shack. 
The  moon  was  coming  up  over 
Newark  and  I  said,  'You're  the 
man  in  the  moon  and  here  goes.' 
I  introduced  him  before  he  could 
decide  on  what  his  title  was  to  be 
and  it  became  the  first  bedtime 
story  on  the  radio.  Even  the  Follies 
burlesqued  it  that  year." 


Liberty  Conference 

TWO  members  of  the  FCC— Com- 
missioners Durr  and  Denny — and 
A.  D.  Willard  Jr.,  NAB  executive 
vice-president,  will  participate  in 
an  all-day  conference  Nov.  24  on 
"What's  Ahead  for  American  Lib- 
erties?", to  be  held  under  auspices 
of  the  American  Civil  Liberties 
Union.  Conference,  taking  place  at 
Hotel  Biltmore,  will  mark  25th  an- 
niversary of  the  Union.  Freedom 
of  radio  is  among  problems  to  be 
discussed. 


JAMES  SAUTER,  head  of  Air  Feature 
Inc.  and  executive  director  of  the 
United  Theatrical  war  activities  com- 
mittee, and  Charles  C.  Moskowitz,  vice- 
president  of  Loew's  Inc.,  are  co-chair- 
men of  the  entertainment  committee 
for  the  All  Star  Benefit  Show  of  the 
New  York  Police  Athletic  League  to  be 
presented  Dec.  11  at  Madison  Square 
Garden,  New  York  City. 


National  Representative. 
Offers  opportunity  for 
leading  Chicago  time 
salesman  in  Chicago 
office. 

Box  419,  Broadcasting 


November  19,  1945    •    Page  103 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  PreM  Bldg,  Vuh,  D.  C. 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


WORTHINGTON  C.  LENT 

Consulting  Engineers 

INTERNATIONAL  BLDG.  WASH..  D.  C- 
1319  F  STREET  N.  W.         DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


GEORGE  C 

DAVIS 

Consulting  Radio 

Engineer 

Munsey  Bldg. 

District  8456 

Washington, 

D.  C. 

MAY    and  BOND 

CONSULTING  RADIO  ENGINEERS 
★     ★  ★ 

1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.       •       Republic  3984 


UNIVERSAL  RESEARCH  LABORATORIES 


00UGUS  5380 


Page  104    •    November  19,  1945 


McNARY  &  WRATHALL 
CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  1205 
Washington,  D.  C. 


Radio  Engineering  Consultants  1 
Frequency  Monitoring 


Commercial  Radio  Equip.  Co. 

•  International  Building.  Washington,  D.  O. 

•  321  E.  Gregory  Boulevard.  Kansas  City,  Mo. 

•  Cross  Roads  at  the  World,  Hollywood,  Call* 

1 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


HAROLD  B.  ROTHROCK 

Consulting  Radio  Engineer 
• 

301  N.  Greenbrier  St. 
Arlington,  Va. 
Chestnut  2267 


HERBERT  L.WILSON 

AN0  ASSOCIATES 
CONSULTING  RADIO  ENGINEERS 
AM     FM     TELEVISION  FACSIMILE 
1018  Vermont  Ave.,  N.W,  Washington  9,  D.G. 
NATIONAL  7161  : 


GOMER 

L.  DAVIES 

Consulting 

Radio  Engineer 

P.O.  Box  71 

Warfleld  9089 

Colleg 

s  Park,  Md. 

Equipment  Engineering  Co.] 

ENaiHCERMt  a  INSTALLATIONS  Or 

Radio  Stations 

1450  Main  Street     Columbia.  S.C. 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


PAUL  60DLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.  N.J. 

MO  2-7859  


RING  8C  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 
Munsey  Bldg.   •   Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washington  5,  D.  C. 
Decatur  1234 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  14th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


fa*  U/.  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PL,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW  1 

CONSULTING 
RADIO  ENGINEERS 
1108  16th  Street  N.  W.        Suite  40S 
Washington,  D.  C.      NAtional  6982 


REAR  &  KENNEDY 

Consulting  Radio  Engineer! 
Albee  Building  REpublic  1951 

Washington,  D.  C. 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Francisco,  California 


SAMPSON  APPOINTED 
MANAGER   OF  WSAf 

ROBERT  M.  SAMPSON,  for  many 
years  identified  with  radio  stations 
in  St.  Louis,  Dec.  1  becomes  gen- 
eral manager  of  WSAI,  Marshall 
Field  station  in  Cincinnati. 

Announcement  was  made  Nov. 
15,  by  Howard  Lane,  director  of 
broadcasting  for  Field  Enterprises 
Inc.  Mr.  Sampson  previously 
worked  for  KSD  and  KMOX  St. 
Louis  and  for  8  years  was  national 
sales  manager  and  sales  promotion 
manager  of  KWK.  He  was  gradu- 
ated from  West  Point  in  1925  and 
has  but  recently  returned  to  KWK 
after  army  service  with  tank  de- 
stroyers and  general  staff  with  the 
rank  of  major.  t 


Campbell  Named  KMOX 
Manager ;   Sutton  Joins 

WENDELL  B.  CAMPBELL,  as- 
sistant general  manager  and  com- 
mercial manager  of  KMOX  St. 
Louis,  has  been  named  general 
manager,  succeeding  Frank  B. 
Falknor  who  goes  to  Chicago  as 
assistant  to  H.  Leslie  Atlass, 
CBS  vice-president. 

Succeeding  to  Mr.  Campbell's  po 
sition  as  commercial  manager  is 
Dave  Sutton,  formerly  eastern  sales 
representative  for  WBBM  Ch 
cago,  recently  discharged  from  the 
Marine  Corps  as  captain. 


New  RCA  Models 

RCA-VICTOR  had  its  first  show- 
ing of  postwar  radios  last  Wed- 
nesday when  Bruno-New  York  Inc 
New  York  distributors,  displayed 
them  at  a  meeting  of  franchise 
dealers  in  the  Belmont  Plaza  Hotel 
With  prices  ranging  from  $19.95 
to  $200,  new  models  include  four 
table  type,  one  personal  type,  one 
automatic  combination  table  unit 
and  two  automatic  combination 
console  radios.  Dealers  will  receive 
samples  of  all  models  before  Christ- 
mas, with  promise  of  delivery  to 
customers  before 'March  31. 


Screen  Guild 

STAFF  MEMBERS  agreeing  to 
join,  National  Labor  Relations' 
Board  has  been  asked  to  certif; 


y 


Screen  Publicists  Guild,  Local  489 
of  AFL  as  bargaining  agency  for! 
Hollywood  publicists  of  American  Fl 
Broadcasting  Co.  Network,  through 
attorney  Don  Tatum,  agreed  to 
recognize  SPG  if  and  when  em 
ployes  join  the  union.  Petitioning 
press  agents  are  asking  for  bar 
gaining  representation.  It  is  under 
stood  other  demands  on  the  net 
work  will  be  made  for  higher  wage 
scale,  seniority  rights  and  more 
equitable  distribution  of  work.  SPG 
will  next  organize  publicity  de- 
partments of  NBC  and  Don  Lee, 
Mutual,  with  independent  station: 
to  follow.  Several  publicity  writer: 
of  CBS-KNX  Hollywood  holfl 
memberships  in  Screen  Office  Em 
ployes  Guild. 

BROADCASTING    •    Broadcast  Advertising 


STRICTLY  SEAGOING  is  this  crew  from  American  Broadcasting  Co., 
guests  of  William  von  Zehle,  head  of  his  own  advertising  agency  in  New 
York,  aboard  his  schooner  "Tondeleyo"  (seated,  1  to  r)  :  Jack  Hamman, 
Humboldt  J.  Greig,  Ted  Herbert,  Pete  Jaeger,  Bud  Barry,  Earl  Mullin; 
(standing,  1  to  r)  :  Dickens  Wright,  Charles  Palmer,  John  Donohue,  Ivor 
Kenway,  Bob  Kintner,  Mr.  von  Zehle,  John  Norton,  Howard  St.  John, 
Slocum  Chapin,  Pete  Schloss,  Bob  Saudek,  Murray  Grabhorn. 

Mason  Bill  Would  Exempt  Cooperative 
News  Gatherers  From  Anti-Trust  Act 


I  Israel  Proposes  AM 
**In  Clear  Channels 

i  PROPOSAL  that  AM  broadcast- 
ing be  restricted  to  107  cleared 
channel  stations,  with  all  other 
broadcasters  assigned  to  FM  chan- 
nels in  the  very  high  frequency 
band  of  88-108  mc,  was  advanced 
last  week  by  Dorman  D.  Israel, 
vice-president  in  charge  of  engin- 
eering and  production  for  Emerson 
Radio  &  Phonograph  Corp. 

Now,  before  there  are  any  sta- 
tions in  operation  in  the  new  FM 
■  band,  is  the  .time  to  make  the 
j  change,  he  said,  and  to  set  up  "a 
:  broadcasting  system  that  will  give 
the  most  listeners  the  best  service 
at  the  least  cost." 
,T    In   making    his    proposal,  Mr. 

Israel  stated  that  only  about  20% 
.  of  our  population  gets  really  good 
J  radio  service.  The  other  80%,  he 
,  said,  depend  on  low-power  share- 
channel    stations,    whose  signals 
cannot  override  static  and  whose 
service  areas  are  drastically  re- 
duced at  night  by  skywave  inter- 
I  ference.  Broadcasting  in  the  VHF 
,  band  is   a  local   service  without 
f  skywave   reflections   and   with  a 
I  minor  amount  of  interference. 
'Key  to  Solution' 
"Here,    then,"    Mr.    Israel  ex- 
,  plained,  "is  the  key  to  the  solution 
.  of  the  problem  of  crowded  channels 
j  in  the  standard  broadcast  band. 
From  the  public's  point  of  view 
the  ideal  standard  broadcast  band 
condition  would  be   107  stations 
covering  the  kc  width  of  the  entire 
band  from  540  to  1600  kc  each  on 
its  individual  cleared  channel, 
j      "We  should  have  only  cleared 
channel  stations  in  the  broadcast 
\  band  and  must,  furthermore,  de- 
mand that,  to  justify  a  clear  chan- 
j  nel,  each  station  must  operate,  not 
;  on  high  power  but  on  super  power. 
This  may  be  of  the  order  of  tens  of 
thousands  of  kilowatts.  The  loca- 
1  tion  of  each  super-power  station 
would  be  based  on  the  public  need 
dictates  by  populational  distribu- 
tion. Receivers  could  be  made  even 
more  compact  and  so  inexpensive 
to  the  public  that  each  room  in 
every  home   could   be  furnished 
with  one.  The  much  heralded  vest 
pocket  radio  would  be  carried  by 
!f;  a    hundred   million    of    us.  The 
broadcaster  as  well  as  the  public 
['■■  would  benefit  immeasurably." 


FCC  Notice  on  KHQ  Sale 
Is  Expected  This  Week 

FCC  plans  this  week  to  publish  a 
public  notice  on  proposed  sale  of 
KHQ  Spokane  by  Louis  Wasmer  to 
Spokane  Chronicle  Co.,  in  con- 
formity with  the  open-bid  policy 
proposed  in  its  Crosley-Avco  de- 
cision. Mr.  Wasmer  previously 
started  advertising  the  proposed 
sale  in  Spokane  newspapers 
[Broadcasting,  Nov.  5]. 

Like  its  notices  on  proposed  sales 
of  WHDH  Boston  and  WFIL  Phil- 
adelphia [Broadcasting,  Nov.  12], 
FCC's  KHQ  notice  will  appear  in 
the  Federal  Register. 


A  BILL  to  exempt  mutual  news- 
gathering  cooperatives,  such  as 
Associated  Press,  from  provisions 
of  the  Sherman  Anti-Trust  Act 
was  introduced  last  week  in  the 
House  by  Rep.  Noah  M.  Mason 
(R-Ill.).  His  action  followed  the 
Supreme  Court  decision  that  pres- 
ent membership  admission  by-laws 
of  the  AP  conflict  with  the  Sher- 
man Act. 

'"It  must  be  clear  to  Congress 
now  that  a  law  intended  to  protect 
the  people  against  monopoly  has  a 
result  never  intended  when  it  is 
applied  to  a  mutual  news-gather- 
ing cooperative,  such  as  the  Asso- 
ciated Press,"  said  Congressman 
Mason.  He  said  he  would  press  for 
passage,  in  view  of  the  Supreme 


HAW  VOTES  $400,000 
FOR  6  FM  STATIONS 

EXPENDITURE  of  $400,000  to 
establish  FM  stations  in  six  U.  S. 
cities  was  authorized  by  the  ex- 
ecutive board  of  CIO  United  Auto- 
mobile Workers  last  week.  Ap- 
propriation is  to  cover  construction 
costs  and  operating  deficits  for  first 
year,  but  spokesmen  said  the  sta- 
tions would  be  made  self-sustaining 
on  a  nonprofit  basis  by  "acceptance 
of  advertising  on  a  highly  ethical 
plane". 

Applications  for  the  stations 
were  filed  with  FCC  almost  a  year 
ago  [Broadcasting,  Dec.  4,  1944]. 
They  would  be  located  in  Detroit, 
Chicago,  Cleveland,  Los  Angeles, 
Flint,  and  Newark.  Spokesmen 
said  UAM  would  press  vigorously 
for  approval  of  the  applications. 
R.  J.  Thomas,  international  presi- 
dent, declared  the  stations  would 
be  used  not  only  for  union  mem- 
bers but  for  community  programs, 
and  would  be  operated  jointly  by 
the  international  executive  board 
and  the  locals  in  their  cities. 


Court's  findings.  The  measure 
(HR-4665)  was  referred  to  the 
Judiciary  Committee. 

Text  of  the  Mason  Bill,  intended 
as  an  amendment  to  the  Sherman 
Act,  follows:  "Sec.  9.  For  purposes 
of  this  Act,  the  ordinary  and  usual 
operations  and  activities  of  mu- 
tual news-gathering  cooperatives 
shall  not  be  considered  to  be  in 
restraint  of,  or  to  monopolize,  any 
part  of  trade  or  commerce." 


Hearing  on  FTC  Charges 
In  Radio  Case  Is  Slated 

HEARING  on  Federal  Trade  Com- 
mission charges  that  Nathaniel 
Goldberg,  trading  as  Northeastern 
Radio  Co.,  New  York,  and  as  Mid- 
west Radio  Service  Co.,  New  York, 
engaged  in  unfair  and  deceptive 
practices  was  slated  to  get  under 
way  in  Cincinnati  last  Friday. 

FTC  accuses  respondent  of  mak- 
ing false  and  misleading  claims 
that  he  operated  a  laboratory  for 
radio  research,  that  he  operated  a 
factory  and  manufactured  radios 
whereas  he  only  assembled  the 
parts,  that  he  was  a  radio  engi- 
neer and  employed  radio  engineers, 
and  that  his  prices  were  "factory 
to  you"  prices.  FTC  claims  he  was 
formerly  employed  by  Mid  West 
Radio  Corp.,  Cincinnati,  and  that 
when  he  opened  his  own  business 
he  circularized  Mid  West  Radio's 
customers,  leading  them  to  believe 
they  were  dealing  with  that  firm. 


STUART  HARDING,  space  buyer,  has 
taken  on  added  duties  of  radio  time 
buyer  for  Foote,  Cone  &  Belding,  San 
Francisco.  Russell  Insley,  account  ex- 
ecutive; Albert  Sperisen,  production 
manager,  and  Robert  Beaumont,  assist- 
ant account  executive,  with  honorable 
discharge  from  Armed  Forces,  have  re- 
turned to  agency's  staff.  Eric  Cullen- 
ward,  director  of  public  relations,  has 
resumed  in  that  capacity,  after  eight 
months  with  California  Processors  and 
Growers  Assn. 


FCC  PROPOSES  SHIFT 
IN  TEXAS  FREQUENCY 

CONCLUDING  that  use  of  1300 
kc  fulltime  at  Austin,  Tex.,  by 
Austin  Broadcasting  Co.,  a  new 
applicant,  would  better  serve  a 
substantial  population  than  use  of 
that  facility  daytime  only  by  Raoul 
Cortex  at  San  Antonio,  the  FCC 
last  week  ordered  that  a  hearing 
be  held  Dec.  17  to  show  cause  why 
construction  permit  issued  Raoul 
Cortez  should  not  be  modified  to 
specify  1350  kc  in  lieu  1300  kc. 

The  Austin  application  is  des- 
ignated for  consolidated  hearing 
with  the  Cortez  case. 

The  Cortez  permit  was  granted 
Oct.  24  for  1,000  w  daytime  on 
1300  kc.  The  Austin  application, 
reported  filed  at  FCC  on  Nov.  5 
in  behalf  of  a  group  of  servicemen, 
requests  same  power  and  fre- 
quency but  with  unlimited  hours 
operation  using  directional  array 
at  night.  Both  1300  kc  and  1350 
kc  are  regional  channels.  Nearest 
1300  kc  outlet  to  Austin  is  WJDX 
Jackson,  Miss.,  5,000  w  day,  1,000 
w  night.  Nearest  1350  kc  outlet  to 
San  Antonio  is  WSMB  New  Or- 
leans 5,000  w  fulltime.  Report 
states  no  proposed  operations 
would  not  result  in  objectional 
interference  to  any  existing  sta- 
tion. 

There  is  now  a  local  and  a  re- 
gional outlet  in  Austin.  In  San 
Antonio  there  are  two  50,000  w 
outlets,  a  regional,  and  two  locals. 

Mr.  Cortez  is  owner  and  man- 
aging director  of  Mexican  Com- 
mercial Hour  and  Cortez  Spanish 
Programs. 


HOUGHTON  IS  MUZAK 
CHAIRMAN  OF  BOARD 

HARRY  E.  HOUGHTON,  who 
last  June  was  appointed  chief  ad- 
ministrative officer  of  Associated- 
Muzak  Interests,  has  been  elected 
chairman  of  the  Board  of  Asso- 
ciated-Muzak Corp.;  succeeding 
former  FCC  Chairman  James  Law- 
rence Fly  who  announced  his  resig- 
nation in  order  to  devote  his  entire 
time  to  law. 

Mr.  Houghton,  former  vice-pres- 
ident of  Brown  Co.,  pulp  and  paper 
producer,  was  elected  a  director  of 
the  parent  company  and  chairman 
of  the  three  subsidiaries — Muzak 
Corp.,  Associated  Music  Publishers, 
Associated  Program  Service — when 
he  joined  the  organization  in  June, 
at  which  time  Mr.  Fly  announced 
his  eventual  intention  of  turning 
the  overall  chairmanship  over  to 
him  [Broadcasting,  June  18]. 

Company  has  also  announced  the 
election  of  C.  H.  Pfenniger,  sales 
manager  of  Muzak's  New  York 
operation,  and  of  Ethyl  MacLean, 
business  manager  of  Muzak  in  New 
York,  as  vice-presidents  of  Muzak 
Corp.,  and  of  Carl  F.  Bauer,  in 
charge  of  the  publishing  depart- 
ment of  Associated  Music  Publish- 
ers, and  of  Hugo  Winter,  assistant 
to  the  operating  head  of  AMP,  as 
AMP  vice-president. 


BROADCASTING    •    Broadcast  Advertising 


November  19,  1945    •    Page  105 


At  Deadline ... 


CIO  TO  TRY  PEACEFUL 
ELECTRONICS  SETTLEMENT 

UNITED  ELECTRICAL,  Radio  &  Machine 
Workers  of  America  (CIO)  will  exhaust  all 
efforts  to  effect  peaceful  settlement  of  de- 
mands for  $2-a-day  increases  for  280,000 
members  employed  by  General  Electric,  West- 
inghouse,  General  Motors  (electrical  division), 
and  RCA,  before  resorting  to  strike  action, 
James  J.  Matles,  UE-CIO  director  of  organ- 
ization, said  Friday  in  New  York  at  a  con- 
ference of  150  union  delegates  from  76  cities. 

Union  has  rejected  General  Motors'  pro- 
posal of  10%  increase  for  employes,  Mr. 
Matles  said,  stating  that  negotiations  would 
continue  there  and  with  the  other  companies. 

UE  has  petitioned  NLRB  for  a  strike  vote 
among  130,000  employes  of  GE  and  100,000 
in  Westinghouse  [Broadcasting,  Nov.  12] 
and  plans  similar  action  in  RCA. 

Meeting  adopted  a  resolution  calling  for 
immediate  Congressional  investigation  to  find 
out  why  radios  and  other  household  electrical 
equipment  are  not  now  on  sale,  following  a 
charge  by  Mr.  Matles  that  electrical  industry 
had  held  up  production  and  distribution  be- 
cause it  "hopes  to  take  advantage  of  favorable 
tax  conditions  in  1946  and  also  hopes  that 
price  ceilings  will  be  removed  in  1946  and 
thus  permit  even  greater  profits  to  be  realized 
at  the  public's  expense." 

NAM  RECORDINGS  READIED 

WILLIAM  S.  RAINEY,  NAM  radio  director, 
returned  to  New  York  Friday  after  a  32-day 
plane  trip  around  the  country  with  commen- 
tators, radio  technicians,  and  portable  record- 
ing equipment,  with  which  on-the-spot  record- 
ings were  made  in  over  50  manufacturing 
plants  from  coast  to  coast,  covering  all  phases 
of  industrial  reconversion.  As  soon  as  mate- 
rial is  correlated,  recordings  will  be  offered 
without  cost  to  stations  in  15-minute  transcrip- 
tions entitled,  It's  Your  Business. 

NEW  PACKAGE  FIRM 

NEW  radio  package  firm,  Featured  Radio 
Programs,  being  organized  as  subsidiary  to 
Air  Features,  New  York,  by  Frank  arid  Ann 
Hummert  and  Ed  Fitzgerald,  to  supply  sta- 
tions with  open-end  transcribed  prograrris. 

Closed  Circuit 

(Continued  from  page  4) 
Chief  Broadcast  Assistant  Leonard  Marks; 
Chief  Engineer  George  P.  Adair  and  Broad- 
cast Assistant  Chief  John  A.  Willoughby; 
Chief  Accountant  William  J.  Norfleet,  and  rep- 
resentative of  secretary's  office  or  other  divi- 
sions which  may  have  special  business. 
FIRST  government  data  on  radio  attitudes  of 
rural  listeners  will  probably  be  released  this 
week  by  FCC  as  preliminary  findings  of  sur- 
vey being  conducted  for  it  by  Dept.  of  Agricul- 
ture. Based  on  interviews  with  non-farm  listen- 
ers in  communities  of  less  than  2,500  popula- 
tion, survey  is  designed  to  shed  light  on  radio 
service  available  to  rural  areas — vital  infor- 
mation required  by  the  Commission  for  forth- 
coming clear  channel  hearings.  Incidentally, 
study  was  made  by  Rensis  Lickert's  group  in 
Division  of  Program  Surveys,  Bureau  of  Agri- 
cultural Economics,  which  also  was  responsible 
for  report  on  effects  of  strategic  bombing  in 
Europe. 


LIST  OF  DELEGATES  TO 
BERMUDA  SUBMITTED 

COINCIDENT  with  a  Friday  conference  of 
FCC  Chairman  Paul  A.  Porter  with  President 
Truman  on  British-American  Telecommunica- 
tions Conference  opening  Wednesday  in  Ber- 
muda, it  was  learned  State  Dept.  had  submitted 
list  of  delegates  to  White  House  for  formal 
approval. 

Heading  U.  S.  delegation  as  chairman  will  be 
Assistant  Secretary  of  State  Donald  Russell, 
with  Mr.  Porter  as  vice-chairman.  Deputy  to 
chairman  will  be  George  Pierce  Baker,  director, 
Office  of  Transportation  and  Communications 
Policy,  State  Dept.  Mr.  Russell  probably  will 
return  to  Washington  shortly  after  the  Con- 
ference opens,  leaving  Mr.  Porter  as  acting 
chairman. 

Mr.  Russell  is  a  minority  owner  of  WSPA 
Spartanburg,  S.  C,  of  which  Walter  Brown, 
special  assistant  to  Secretary  of  State  Byrnes, 
is  part-owner  and  general  manager  on  leave. 
He  and  Chairman  Porter  are  understood  to 
share  similar  views  with  reference  to  broad- 
casting and  telecommunications. 

Preparations  will  be  made  at  Bermuda  meet- 
ing for  next  International  Telecommunications 
Conference,  likely  to  be  held  in  1946.  It  is  more 
than  likely,  too,  that  International  Conference 
will  be  conducted  in  Washington,  or  nearby. 

Upon  leaving  White  House,  Chairman  Porter 
said  he  discussed  with  President  U.  S.  objec- 
tives, which  include  encouragement  of  direct 
circuits  between  U.  S.  and  British  areas,  re- 
duced commercial  and  press  rates  and  exten- 
sion to  American  press  of  privileges  of  estab- 
lishing own  facilities  at  British  points.  Presi- 
dent Truman  expresed  "earnest  hope"  objec- 
tives will  be  fully  realized,  he  added. 

Delegates  awaiting  formal  White  House  ap- 
proval as  Broadcasting  went  to  press  are: 

STATE  DEPT.:  Francis  Colt  deWolf,  chief,  Tele- 
communications Division;  Robert  R.  Burton,  chief. 
Radio  Utilization,  International  Information  Section. 

WAR  DEPT.:  Maj.  Gen.  Frank  E.  Stoner,  chief. 
Army  Communications  Service,  Signal  Corps;  Maj. 
Gen.  H.  M.  McClelland,  Communications  Officer, 
Hqtrs.,  AAF;  Col.  A.  G.  Simson,  SC;  Maj.  Nathaniel 
White,  SC. 

NAVY  DEPT.:  Rear  Adm.  Joseph  R.  Redman,  direc- 
tor, Naval  Communications;  Capt.  Charles  Horn  and 
Comdr.  Henry  Williams  Jr.,  Office  of  the  Chief,  Naval 
Communications. 

FCC:  William  J.  Norfleet,  chief  accountant;  Bene- 
dict P.  Cottone,  assistant  general  counsel  and  chief, 
Common  Carrier  Division;  Marion  H.  Wooward,  as- 
sistant chief  engineer  and  chief,  International  Divi- 
sion; Comdr.  Paul  D.  Miles,  chief,  Frequency  Allo- 
cation Section. 

PRESS  OFFICER:  Lincoln  White,  executive  assis- 
tant to  Michael  J.  McDermott,  special  assistant  to 
the  Secretary  of  State  in  charge  of  public  relations. 

SECRETARIES:  Helen  G.  Kelly,  divisional  assis- 
tant, Telecommunications  Division;  Robert  E.  Read, 
divisional  assistant,  International  Conferences  Divi- 
sion; assistant  secretary,  Norman  L.  Cansler,  divi- 
sional assistant,  Telecommunications. 


RADIO  ON  CLIPPER 

RADIO  made  its  debut  as  entertainment 
for  trans-oceanic  air  travelers  Friday 
night  on  Pan  American  Clipper  between 
New  York  and  London.  It  was  included 
at  suggestion  of  Joseph  Seiferth,  audi- 
ence promotion  manager  of  WJZ  New 
York.  Tests  using  WJZ  signal  in  hookup 
with  plane's  movie  sound  track  amplifi- 
cation system  were  so  successful  airline 
officials  decided  on  fullscale  trans-Atlan- 
tic test  Friday.  Pan  American  indicated 
WJZ  would  be  used  exclusively  for  ini- 
tial flight  test. 


People 

J.  LEONARD  REINSCH,  managing  director 
of  the  Cox  radio  stations  and  radio  adviser  to 
the  President,  entered  an  Atlanta  hospital  last 
week  for  a  minor  operation.  He  will  be  away 
from  his  post  two  to  four  weeks. 

MAJ.  BOB  FRENCH,  former  production  man- 
ager of  WHKC  Columbus,  O.,  is  new  audience 
relations  director  of  WAKR  Akron,  after  more  j 
than  three  years  in  Army,  assigned  to  Fifth 
Service  Command  Public  Relations  Office. 

B.  WALTER  HUFFINGTON,  former  OWI 
regional  radio  director  in  Richmond,  Va.,  ap- 
pointed program  director  of  WTMA  Charles- 
ton, S.  C,  succeeding  A.  Franz  Witte  Jr.,  who 
becomes  merchandise  and  promotion  manager. 

LT.  COMDR.  GEORGE  I.  BUSHFIELD,  re- < 
leased  from  Navy  after  three  years'  service, 
rejoins  BBDO  New  York  as  a  vice-president. 

J.  C.  CUMMINGS  AND  JOHN  N.  JACKSON, 
account  executives  of  John  A.  Cairns  &  Co., 
New  York,  now  partners  in  agency. 

FRANK  BROWNE  resigns  as  director  of  pub- 
licity and  promotion  for  Associated. 

HENRI  BUSIGNIES,  former  assistant  di- 
rector of  laboratories  of  Federal  Telephone  & 
Radio  Corp.,  appointed  director.  He  is  a  leader 
in  development  of  radio  aids  to  aerial  and 
marine  navigation. 

PAUL  M.  HOLLISTER,  CBS  vice-president 
in  charge  of  advertising  and  sales  promotion, 
speaks  today  (Nov.  19)  before  advertising  and 
selling  course  of  Advertising  Club  of  New  York 
on  "The  Place  of  Radio  in  Advertising".  \ 

S.  C.  STAMPLEMAN,  chairman  of  board,  Gil- 
lette Safety  Razor  Co.,  has  notified  board  he 
will  end  association  as  officer  and/director  next 
April. 

GARTH  MONTGOMERY,  previously  with 
BBDO  as  script  and  commercial  writer,  joins 
radio  department  of  Geyer,  Cornell  &  Newell, 
New  York,  in  similar  capacity.  Hughes  Wilson, 
out  of  Army  as  2d  lieutenant  and  PRO,  re- 
joins agency  as  copywriter. 

MICHAEL  SKLAR,  on  writing  staff  of 
WMCA  New  York,  and  RICHARD  MANOFF, 
special  assistant  to  New  York  regional  di- 
rector of  War  Manpower  Commission,  are  new 
writing  team  whose  first  collaboration,  "Boom- 
erang", will  be  broadcast  as  Inner  Sanctum 
drama  Nov.  20  on  CBS. 

J.  NELSON  STUART,  formerly  general  man-  \ 
ager  of  Johnson  &  Johnson  (Gas  Mask  Di- 
vision), has  been  named  general  manager  of 
Needham,  Louis  &  Brorby,  Chicago  agency.  He 
previously  held  advertising  posts  with  CBS, 
Nash-Kelvinator  and  Delaware,  Lackawanna 
&  Western  Coal  Co. 

HERBERT  M.  CLARK,  for  year  and  a  half 
with  American  (Blue)  in  European  Theater, 
has  been  named  chief  South  American  Corre- 
spondent for  Time  Inc.,  with  a  roving  assign- 
ment. Now  in  the  U.  S.,  Mr.  Clark  will  leave 
for  South  America  about  the  first  of  the 
year.  He  formerly  stringed  for  CBS  in  South 
America  and  before  joining  American  was 
with  the  NY  Herald-Tribune  in  South  America 
and  in  Europe. 

SGT.  MILLARD  LAMPELL,  radio  and  film 
writer,  assigned  by  Army  Air  Forces  to  the 
Radio  Section,  War  Finance  Division. 


Page  106    •    November  19,  1945 


BROADCASTING    •    Broadcast  Advertising 


ADVERTISING    MUST    PACE  PROGRESS 


This  campaign 
launched  world's  largest 
"ALMA  MATER" 


Starting  in  1891,  International  Correspond- 
ence Schools  offered,  through  advertising, 
a  new  educational  opportunity  to  all  those 
whom  circumstance  prevented  from  enjoying 
the  benefits  of  the  world's  finest  educational 
system.  This  supplementary  vocational  train- 
ing enabled  hundreds  of  thousands  to  leant 
while  they  worked,  to  improve  their  earning 
capacity,  and  thus  to  raise  their  living  stand- 
ards. With  increased  knowledge  and  income 
has  come  increased  wants,  and  a  direct  in- 
fluence on  the  progress  of  all  those  indus- 
tries making  better  things  for  better  living. 


:at^eydy7™area,r<,aiJ,' 


^in  ,Tn  Tt"s  t£l'°'h  *'«  you  r 
?°"'™"j  no"°''J?  "\Z  ,UT 
«oNAtat*|  "me  n™™^  to  i7b,"P 

i»ake  the  w°vr/sp°«oencE  ?re„,Nw;; 


'••—•ST 


Tile  Cbupoo 
Below  Ha3 

Higher  Wages 
'o  More  Than 

75.  oo 
Poorly  p 


to  You? 


S££i£rj 


|n  the  DISTRIBUTION  DECADE 

Advertising  Must  Help  Re-educate  America! 


TODAY,  America's  prosperity  demands  a  re- 
education of  our  people  on  a  scale  never 
before  endeavored.  Much  of  the  responsibility  for 
the  success  of  this  undertaking  will  rest  on  the 
shoulders  of  advertising. 

For  the  decade  we  are  entering  is  the  Distribu- 
tion Decade.  To  maintain  a  "safe"  level  of  employ- 
ment, we  as  a  Nation  will  have  to  consume  40%  more 
industrial  production  than  in  any  previous  year.  And 
since  production  itself  will  present  no  problems 
(there  will  be  manpower,  machinery,  materials  and 


money  a-plenty!)  the  key  to  our  entire  economic 
future  will  be  Distribution.  We'll  need  a  faster  flow 
of  goods  to  consumers — a  more  economical  method 
of  distributing  the  fruits  of  industry — a  sounder 
education  for  buying! 

In  alert  agencies  all  over  America,  advertising  men 
are  perfecting  plans  for  the  Distribution  Decade. 
Nor  are  we  idle.  Here  at  The  Nation's  Station  we  are 
gathering  much  factual  material  that  will  help  your 
clients  speed  distribution  throughout  the  great 
4-State  Market  that  is  WLW-land! 


ILF) 

ION  OF  THE  CfiOStEV  CORPORATION 


THE    NATION'S    MOST    MERCHANDISE-ABLE  STATION 


RCA  Tube  Plant,  Lancaster,  Penna. 
RCA  manufactures  power  tubes, 
as  well  as  cathode-ray  tubes,  in 
this  modern  plant. 


■It:  : : 


»  **  I 


TUBES 


Now  RCA  Offers  a  Complete  Line 
of  Dry  Batteries,  Too 


THE  FOUNTAINHEAD  OF  MODERN 

TUBE  DEVELOPMENT  IS  RCA 


RADIO  CORPORATION  OF  AMERICA 


picture  of  a  label  never  printed 

IN  THE  HOMES  of  hundreds  of  thousands  of  listeners  the  letters  WOR  are  the 
initials  of  an  old  and  trusted  friend. 

Since  its  founding  in  1922,  WOR's  unique  personalities  and  intimate 
methods  of  programming  have  increasingly  cultivated  this  confidence  and 
warm  friendship  among  the  people  who  dial  it  into  their  homes. 

This  faith  of  thousands  in  the  things  that  WOR  says,  is  no  less  an  asset  to 
WOR's  hundreds  of  sponsors  than  it  is  to  the  station  itself.  It  is  as  tangible  and 
valuable  a  mark  of  added  approval  as  if  each  advertiser's  message  and  product 
.were  to  bear  the  label  shown  above. 

It  is  such  belief  in  WOR  that  helps  sponsors  not  only  to  make  sales,  but  to 
build  added  public  goodwill  for  their  companies  and  themselves. 


MUTUAL 


©CI  3 


9  27  7 


IVIaRKET  NEWS  means  money  to  VC  LS  listeners.  From  central  Illinois, 
a  listener  writes,  "We  had  a  lot  of  hogs  ready  for  market.  We  heard  your 
broadcast  early  yesterday  morning,  took  our  hogs  in  right  away  and  got 
top  price  oj  the  season." 

This  is  service  that  counts  ...  all  over  Midwest  America. 

WLS  broadcasts  56  different  market  reports  each  week  in  44  regularly 
scheduled  farm  programs.  From  the  market  center  of  the  nation,  home  of 
the  world's  largest  stockyards,  WLS  presents  such  experts  as  Bill  Morris- 
sey,  Dave  Swanson  and  F.  C.  Bisson  in  reliable,  on-tbe-spot  market  reports. 

Most  farm  families  in  the  WLS  four-state  area— 69%  to  he  exact— get 
their  market  news  from  WLS,  according  to  a  government  survey. 

This  practical  help  to  the  farm  family  is  only  one  of  many  services 
through  which  we  fulfill  our  obligation  to  the  farms  and  small  towns  of 
the  Middlewest.  Our  deepest  concern  is  to  maintain  this  program  of 
constructive  service  for  farm  people,  that  we  shall  continue  to  merit  their 
confidence— a  confidence  that  extends  also  to  advertised  products  asso- 
ciated with  our  name. 


(Z  Cka/i  Cka/nmt  Station 


CHICAGO  7 


BURRIDGE  D.  BUTLER,  Pretidenl;  GLENN  SNYDER,  Manager.  50,000  wotts,  890  KC,  Americon  Affiliote.  Represented  by  JOHN  BLAIR  A  COMPANY 
Affiliated  in  Management  with  KOY,  Phoenix,  and  the  ARIZONA  NETWORK  -  KOY,  Phoenix,   *   KTUC,  Tucson   *  KSUN,  B;,^Low^Vg/« 


p 

IFOR  m  ^ 

B  ROARCltsT!  N  G 

Th.  W..klr/«^4«.w,ma9aiin.  of  Radio 

TELECASTING 


Special 
QliAlUmal 

SUBSCRIPTION 
RATES 

52  WEEKLY  ISSUES 
* 

10  Gift  Subscriptions  $35.00 
S  Gift  Subscriptions  20.00 
2  Gift  Subscriptions  9.00 
1  Gift  Subscription  .  5.00 
1946  YEARBOOK  Number  Included 
^^^^^^^^^ 


YOU  HAVE  INS,  you  don't  have  to 
stand  pat  on  the  news  cards  first  dealt  you . .  .You  can  draw  more  cards . .  .You 
can  improve  your  hand . . .  All  the  news  is  yours.  Radio  stations  get  exactly  the 
same  reports  as  newspapers — not  just  a  skeletonized  selection  made  by  some 
editor  in  a  distant  city  without  knowledge  of,  or  regard  for,  your  local  needs. 
With  INS  you  can  keep  on  drawing  until  your  newscast  becomes  a  royal  flush. 

INTERNATIONAL  NEWS  SERVICE 


BROADCASTING    •  Telecasting 


November  26,  1945    •  Page 


BROADCAST  I NC  at  deadline^ 


1 


ClosedlCir^Hl     Up'*™"?      Business  Briefly 


THERE'LL  be  cloudburst  of  new  standard 
stations  in  smaller  markets  soon.  FCC  wants 
to  populate  towns  not  now  having  local  service 
with  AM  stations  and  several  dozen  will  be 
authorized  in  both  local  and  regional  categories 
shortly  out  of  a  total  of  some  60  pending — 
maybe  this  week. 

CURTIS  PUBLISHING  is  reported  planning 
to  devote  liberal  space  to  radio  in  its  new  pub- 
lication Holiday.  Robert  Cadigan  will  handle 
this  department. 

IF  LEONARD  MARKS,  crack  FCC  broadcast 
attorney  and  chief  assistant  to  General  Counsel 
Rosel  Hyde,  resigns  soon,  it  won't  surprise  his 
friends  and  associates.  He  has  received  num- 
ber of  offers  to  go  into  private  practice,  but  is 
also  being  urged  to  run  for  Congress  from  his 
home  town — Pittsburgh.  Should  he  choose  po- 
litical course,  he  would  run  on  Democratic 
ticket  and  his  friends  predict  he'll  make  it 
hands  down. 

DEAL  whereby  Associated  Broadcasting  Co. 
would  relinquish  the  "ABC  Network"  identi- 
fication to  American  Broadcasting  Co.  was 
reportedly  all  set  on  Monday,  all  off  on 
Wednesday  and  back  in  the  undecided  stage 
on  Friday. 

M.  H.  AYLESWORTH,  network  radio's  first 
outstanding  citizen,  may  vault  into  radio  lime- 
light soon.  Now  a  New  York  practitioner  with 
number  of  important  clients  on  consulting 
basis,  he  may  figure  prominently  in  new  radio 
syndication  venture. 

THERE'S  clue  to  final  disposition  of  interna- 
tional broadcasting  in  some  of  recent  public 
statements  by  William  Benton,  Assistant  Sec- 
retary of  State  in  charge  of  Public  Affairs  and 
former  partner,  Benton  &  Bowles.  He  believes 
Government  must  put  up  money — but  thinks 
worldwide  dissemination  of  information  via 
radio  should  enjoy  participation  by  private 
operators,  since  such  policy  reflects  American 
system  of  broadcasting.  Mr.  Benton  has  asked 
Congress  for  funds  to  experiment  in  field  over 
next  months  before  final  decision. 

MUCH  DISCUSSED  Magnetophon  will  soon 
be  on  display  at  Department  of  Commerce, 
Washington.  Publication  Board  soon  will  re- 
lease photos,  diagrams  and  translation  of  Ger- 
man technical  article  on  recording  system. 
Board  releases  reports  as  aid  to  U.  S.  science 
and  industry  but  reminds  that  products  and 
processes  may  also  be  the  subject  of  U.  S. 
patents. 

IT'S  STILL  up  in  the  air  as  to  when  engineers 
representing  North  American  nations  will  meet 
In  Washington  to  discuss  revisions  of  Havana 
Treaty  (NARBA)  on  sharing  of  standard 
broadcast  channels  as  proposed  by  Cuba  at  Rio 
de  Janeiro  conference  last  September.  Meeting 
apparently  was  tentatively  slated  for  Jan.  15, 
but  conflicted  with  Jan.  14  date  for  convening 

(Continued  on  page  94) 
Page  4    •    November  26,  1945 


Nov.  26-30:  NAB  Sales  Managers  Executive 
Committee,  Roosevelt  Hotel,  N.  Y. 

Dec.  2-3:  Natl.  Assn.  Radio  Farm  Directors, 
Stevens  Hotel,  Chicago. 

Dec.  13-14:  NAB  Finance  Committee,  Wash- 
ington. 

Dec.  28:  FM  Executive  Committee,  Palmer 
House,  Chicago. 


Bulletins 


CONTRACTS  covering  announcers  at  KSAN 
San  Francisco  and  WPTF  Raleigh,  N.  C, 
signed  with  AFRA;  agreements  with  KYW 
Philadelphia,  WDAF  Kansas  City  and  WBT 
Charlotte,  renewed.  Contract  with  CBS  on 
shortwave  announcer-producers  also  concluded. 
AFRA-KWK  St.  Louis  dispute  regarding  defi- 
nition and  applicable  fees  for  master  of  cere- 
monies on  a  two-hour  record  program  recom- 
mended for  further  attempt  at  arbitration. 

FREE  INTERNATIONAL  communications  at 
rates  that  would  stimulate  broadest  possible 
interchange  of  news  was  proposed  Friday  by 
FCC  Chairman  Paul  A.  Porter  at  Anglo-Amer- 
ican Telecommunications  Conference  in  Hamil- 
ton, Bermuda.  "In  this  modern  world,"  said 
Mr.  Porter,  vice-chairman  of  the  U.  S.  delega- 
tion and  of  Conference,  "there  must  be  no 
monopoly  on  the  market-place  of  the  mind." 
He  urged  elimination  of  all  "artificial  and  his- 
torical" restraints  on  world  communications 
facilities. 

PRESIDENT  Harry  S.  Truman  and  Gen. 
George  C.  Marshall  will  be  heard  on  all  net- 
works at  12:30  p.m.  Monday  when  Gen.  Mar- 
shall delivers  his  farewell  address  to  the  Army. 
Ceremony  will  take  place  in  the  Pentagon 
court,  Washington.  President  Truman  will  in- 
troduce the  general  and  give  him  a  special 
citation. 


COLGATE,  LEWIS  PARTICIPATIONS  • 
Colgate-Palmolive-Peet  Co.  (Colgate's  Dental 
Cream)  starts  four-weekly  participations  on 
Jack  Arthur  program,  WEAF  New  York,  Nov. 
26  for  10  months.  Agency,  Ted  Bates  Inc.,  New 
York.  Another  new  participant  on  Jack  Arthur 
is  Lewis  Cigar  Mfg.  Co.,  Newark  (Siedenberg 
cigars),  whose  thrice- weekly  spots  are  for  52 
weeks.  Agency,  Lewis  Adv.  Agency,  Newark. 

A.  M.  R.  CAMPAIGN  •  A.  M.  R.  Chemical 
Co.,  New  York,  (A.  M.  R.  Lighter  Fuel),  starts 
spot  announcement  campaign  through  Ellis 
Adv.  Co.,  New  York,  Dec.  1  for  13  weeks  on 
following  New  York  Stations:  WHN,  WQXR, 
WNEW. 

BORDEN  PLUGS  SHIFT  •  Series  of  20,  30, 
and  40-second  spots  recorded  as  gag  announce- 
ments in  connection  with  switch  of  Borden 
Co.  program  County  Fair  from  American  to 
CBS,  Dec.  8.  Spots  are  in  addition  to  4y2- 
minute  recording  of  excerpts  from  program. 
Agency,  Kenyon  &  Eckhardt,  New  York. 


ASSOCIATED  LOAN 

LOAN  of  $150,000  to  $200,000  to  Asso- 
ciated Broadcasting  Co.,  newest  wire 
network,  with  option  to  purchase  con- 
trol was  negotiated  late  Friday  by 
Leonard  Versluis,  Associated  president, 
with  Floyd  Odium,  industrialist  and 
president  of  Atlas  Corp.,  New  York  in- 
vestment house. 

The  loan,  It  was  learned  by  Broad- 
casting, is  for  about  five  months,  dur- 
ing which  time  Mr.  Odium  and  his  asso- 
ciates will  determine  whether  they  want 
to  acquire  control,  presumably  for  the 
amount  of  the  loan.  Mr.  Versluis  and  cer- 
tain of  his  associates,  it  was  understood, 
would  retain  a  minority — probably  less 
than  25%— if  Mr.  Odium  exercises  his 
option.  Associated  began  operation  last 
September  as  a  wire  network  and  has 
sought  financial  backing  for  some  time. 
Mr.  Odium  was  a  bidder  for  the  Blue 
network  several  years  ago. 


45  FM  Stations  Granted  Conditionally 


ADDITIONAL  grants  for  45  new  FM  station 
were  announced  late  Friday  by  FCC.  Addi- 
tional 11  applications  for  FM  stations  in  Bos- 
ton were  set  for  hearing.  Commission  action 
brought  total  number  of  FM  grants  to  174, 
representing  estimated  expenditure  of  $8,609,- 
216.  Still  to  be  acted  on  are  522  FM  applica- 
tions. 

Commission  revealed  it  has  pending  total  of 
1,523  applications — 674  for  new  AM  stations 
and  changes  in  facilities,  707  for  FM  stations, 
and  142  for  television.  Of  total  of  463  applica- 
tions for  new  AM  outlets,  240  have  been  set 
for  consolidated  hearings  staggered  over  next 
four  months. 

Action  on  group  of  about  50  AM  applica- 
tions from  communities  without  stations  will 
be  taken  in  next  two  weeks.  Another  19  appli- 
cations involving  breakdown  of  clear  channels 


will  be  deferred  until  clear-channels  hearings, 
set  to  begin  Jan.  14,  have  been  held.  Remaining 
415  AM  requests  will  be  processed  "with  as 
much  dispatch  as  public  interest  will  permit," 
Commission  said,  with  expectation  that  "con- 
siderable number"  can  be  granted  without 
hearing. 

Commission  stated  that  because  of  excess  of 
applications  over  channels  assigned  in  12  met- 
ropolitan areas,  80  applications  for  television 
stations  will  be  designated  for  consolidated 
hearings  when  final  rules  and  standards,  soon 
to  be  issued,  are  promulgated.  Remaining  62 
TV  applications  will  be  processed  with  "due 
diligence." 

Applications  for  FM  stations  in  Boston  des- 
ignated for  hearing  are  CBS;  Yankee  Network 
Inc.;    Unity   Broadcasting    Corp.  of  Mass.; 
(Continued  on  page  94) 

BROADCASTING    •  Telecasting 


THE  SMART  SET 
WHO  DINE  AT 
ANTOINE'S 


OR  THE  SMART 
HOUSEWIVES 

WHO  SHOP  AT 
THE  CORNER 
GROCERY 


Folks  turn  first  to 


WWL 


NEW  ORLEANS 

'ARTMENT   OF   LOYOLA  UNIVERSITY. 


THE  GREATEST  SELLING   POWER   IN  THE   SOUTH'S  GREATEST  CITY 
50,000  Watts    *    Clear  Channel    *    CBS  Affiliate 

Represented  Nationally  by  The  Katz  Agency,  Inc. 


broadMstinc 


Published  Weekly  by  Broadcasting  Publication*,  tne. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  0.  C.  Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By  Col.  Harry  C.  Wilder   10 

FCC  Allocation  of  TV  Expands  Service   15 

Radio  Clock  Is  Proposed   15 

ANA  Votes  to  Establish  Radio  Council   16 

Census  Statistical  Service  Proposed   16 

Lea  Bill  Makes  AFM  Practices  Illegal   17 

Petrillo  Extends  Union's  AM-FM  Ban   17 

Regulation  of  Commentators  Sought   17 

RFC  Told  Radio  Will  Help  Sell  Surplus   18 

One   Surplus  Transmitter   Available   18 

Cannon  Demands  Government  Ownership   20 

Labor  Unions  Apply  for  16  FM  Stations   20 

RCA  Video  to  be  Exhibited   26 

MBS  Billings  to  be  Up  10%  by  Year's  End_  28 

NAB  Urges  News  Coverage  Improvement   29 

PM  Settles  Luotta  Libel  Suit   79 

Text  of  FCC  Report  on  Television  Rules   83 

Modifications  Made  in  V-H-F  Band   84 

Depth  Illusion  in  German  Film  Recordings —  85 

Proximity  Fuse  Discussed  by  IRE   86 

DEPARTMENTS 


Agencies 

56 

Allied  Arts 

60 

Commercial 

54 

Editorial  _ 

50 

FCC  Actions 

Letters  to  Editor  

44 

Management   

46 

Net  Accounts  

64 

News 

70 

Our  Respects  to_ 

.  50 

Production 

58 

72 

Promotion 

72 

Sellers  of  Sales_ 

.  10 

Sponsors 

62 

69 

Sid  Hix 

16 

At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 

Art  King,  Managing  Editor;  J.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Holly 

Jackson,  Marie  Woodward. 

BUSINESS 
MAURY  LONG,  Business  Manager 

Bob  Breslau,  Adv.   Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Cleo  Kathas. 
AUDITING:    B.    T.   Taishoff,    Catherine  Steele, 
Mildred  Racoosin. 


CIRCULATION 

BERNARD  PLATT,  Circulation 
Dorothy  Young,  Herbert  Hadley,  Leslie 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  5-8365 
EDITORIAL :  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooeh. 
ADVERTISING:   S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4116 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.  GLadstone  7863 
David  Ghckman.   Manager;  Marjorie  Barmettler. 
TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELgiu  0776 

James  Montaenes,  Manager. 

Broadcasting  Magazine  was  founded  in  1931  by 
Broadcasting  Publications  Inc.,  using  title:  BROAD- 
CASTING— The  News  Magazine  of  the  Fifth  Estate.  / 
Broadcast  Advertising*  was  acquired  in  1932  and.' 
Broadcast  Reporter  in  1933. 

*  Reg.  U.  S.  Pat.  Office 

Copyright  19 i5  by  Broadcasting  Publication*  Inc. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COPY 


ROADCASTING    •  Telecast! 


115,000  to-  1 


in  a  9roUP  °* 

%M  caP'.ta  .-co--  „, 
1 15  000  and  q44 

-r-...  «rpa — one  u  cnnnO-v/att 


ma*ets  to*  ^  nati„n  s 


Represented  by  The  Branham 


CBS 


ROADCASTING    •  Telecasting 


November  26,  1945    •    Page  7 


another 

...but  an  awful  lot  happened  in  between! 

It  all  began  with  a  letter  from  Superintendent  H.  P.  Harding  of  Charlotte's  City 
Schools.  The  change  to  Eastern  Standard  Time  led  the  school  commissioners  to 
start  Charlotte's  schoolday  a  half -hour  earlier.  So  he  wrote:  "I  believe  it  would 
be  to  the  advantage  of  the  school  children  who  ivill  be  listening  at  home  if  your 
American  School  of  the  Air  program  were  moved  up  to  4:30  P.M.... (to)  conform 
with  the  change  in  the  school  program."  That  was  October  1. 

WBT  looked  at  its  schedule,  then  at  The  Briarhoppers'  rating  in  that  half -hour 
spot ...  a  runaway  70%  share  of  audience*,  Monday  through  Saturday.  Frankly, 
it  presented  a  tough  problem. 

But  WBT  had  made  a  promise.  When  the  Southeastern  Broadcasting  Com- 
pany bought  WBT  in  September,  its  pledge  to  Southern  citizens  was  in  the  true 
WBT  tradition:  "WBT  is  and  will  remain  — your  station— dedicated  to  your  home, 
your  community,  your  family,  your  school  and  your  church." 

It  could  only  be  one  way.  We  moved  The  Briarhoppers  (with  the  approval  of 
their  equally  civic-minded  sponsor)  to  3:30-4:00  P.M. —had  American  School 
of  the  Air  transcribed  from  the  CBS  network  lines  each  day  and  are  rebroadcast- 
ing  it  from  4:30  to  5  P.M.  the  next  afternoon. 

It  wasn't  long  before  WBT  received  another  letter.  This  time  it  came  from 
Mayor  H.  H.  Baxter  of  Charlotte,  dated  October  5.  It  said:  "...  splendid  coopera- 
tion . . .  Let  me  congratulate  you  on  a  superior  public  service  record  of  a  long 
period  of  years  and  for  bringing  such  fine  programs  as  School  of  the  Air  to  Char- 
lotte and  surrounding  cities." 

Mayor  Baxter's  letter  is  representative  of  how  people  in  the  Carolinas  regard 
WBT's  services.  They  show  their  thanks  with  solid  loyalty— even  changing  their 
listening  habits  when,  for  important  reasons  of  public  service,  it  becomes  neces- 
sary to  switch  one  of  their  favorite  entertainment  programs  to  a  new  time  period. 
They  know  and  appreciate  that,  at  WBT,  public  service  comes  first. 

★  CBS  Listener  Diary  (Spring,  1945) 

Zke  South 's  Pioneer  Station 

CHARLOTTE  •  50,000  WATTS 

SOUTHEASTERN    BROADCASTING  COMPANY 

Represented  by  Radio  Sales,  the  SPOT  Broadcasting  Division  of  CBS 


My  Impression  of  Europe 

By  COL.  HARRY  C.  WILDER 
President,  WSYR  Syracuse 

(Eleventh  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO) 


We  Know  tke 

Wars  Over 


.  .  .  But  our  sleeves  are 
still  rolled  up.  Even  with- 
out war  production,  the 
Tampa  trade  area  keeps 
on  in  high  gear. 

For  Example  .  .  . 

Early  vegetables  and 
citrus  are  bringing  top 
prices. 

Winter  visitors  are  al- 
ready beginning  to  swell 
the  area's  regular  popu- 
lation, of  787,112. 

And  in   Tampa  .  .  . 

Bank  clearings  for  Octo- 
ber were  $13,591,889.83, 
as  compared  to  $13,224,- 
109.85  in  the  war  month 
of  October,  1944.  Octo- 
ber's real  estate  transfers 
were  valued  at  $3,308,000 
as  against  a  valuation  of 
only  $2-739,900  last  year. 

Yes,  money  is  made — 
and  spent — in  the  Tampa 
trade  area.  For  efficient 
coverage  of  the  heart  of 
Florida's  richest  trade  ter- 
ritory, use  WFLA. 


5000  WATTS 
DAY  AND  NIGHT 


IN  ONE  important  respect,  oc- 
cupation  of  Germany  at  the 
end  of  World  War  II  is  far 
ahead  of  the  occupation  setup 
I  knew  as  the  military  governor  of 
a  Rhineland  District  at  the  end  of 
the  First  World  War. 

In  1918,  we  occupied  Germany 
with  virtually  no  carefully  trained 
military  government  administra- 
tors. In  1918-1919  the  military  gov- 
ernor was  the  unit  commander  as- 
signed to  the  area.  He  was  judge, 
administrator  and  everything  else 
and  all  these  tasks  were  piled  on 
his  shoulders  in  addition  to  his 
normal  command  duties. 

But  in  1945,  we  are  occupying  in 
a  more  intelligent  way,  and  with  a 
highly  trained  cadre  of  officers, 
prepared  and  capable  of  doing  the 
administrative  work  of  the  occupa- 
tion efficiently.  The  unit  com- 
mander no  longer  has  to  take  over 


Sells  15 
fur  coots 
first  night 


Baskin  Furs  of  Washington, 
D.  C,  was  the  advertiser  .  .  . 
WWDC  was  the  radio  station. 

It's  an  unusual  story  too. 

You  see,  Baskin  had  bought 
spots  in  almost  every  time 
bracket.  Then  one  day  they 
decided  to  try  the  WWDC 
all-night  show. 

We  didn't  think  it  was  a 
good  spot  for  fur  coats.  But 
they  did. 

So  did  the  listeners.  Baskin 
got  orders  for  15  fur  coats 
the  first  night. 

We  knew  we  sold  goods  on 
our  all-night  show  .  .  .  but 
that  floored  us. 

It's  just  another  proof  that 
WWDC  delivers  .  .  .  around 
the  clock. 

WWDC 

the  big  sales  result 
station  in  Washington,  D.  C. 

Represented  nationally  by 

WEED  &  COMPANY 


(Continued  on  page  U2) 


COL.  WILDER 


Sellers  of  Sales 


TO    NORMAN    BOGGS,  red- 
headed   sales    manager  of 
WGN    Chicago,    one  thing 
will  always  be  true  of  radio. 
Radio  is  still  in  its  infancy  and 
doubtless  always  will  be  because  of 
its  unsuspected  developments. 

"Who  can  say  that  FM  or 
technicolor  television  will  be  the 
last  word  in  radio  communica- 
tions?" he  says. 

He  entered  radio  in  1932  as 
salesman  for  WAAF  Chicago, 
and  has  been  with 
WGN  since  1937.  Be- 
fore taking  over  in 
February  as  sales 
manager,  he  held  a 
similar  position  with 
the  station's  New 
York  office.  He  has 
a  lot  of  questions 
written  on  his  memo 
pad  which  he  and  a 
great  many  other 
radio  executives 
would  like  to  have 
answered.  Among 
them,  what  will  FM 
do  to  commercial 
billing?  How  will  it 
affect  time  rates?  NOl 
Will  there  be  a 
marked  change  in  types  of  prod- 
ucts sponsored? 

WGN  has  already  taken  steps  to 
take  full  advantage  of  FM  devel- 
opment when  it  comes,  by  filing 
applications  for  FM  stations  in 
Milwaukee,  Fort  Wayne,  Grand 
Rapids  and  Peoria,  in  addition  to 
its  Chicago  FM  station,  WGNB. 
Norman  and  his  staff  believe  the 
selling  end  of  radio  will  need  to 
keep  pace  with  the  technical 
advances. 

He  was  born  Sept.  21,  1903,  at 


Connorsville,  Ind.  He  married 
Claire  Henderson.  In  1923,  when 
he  was  an  undergraduate  of  the 
U.  of  Illinois,  he  helped  pay  his 
way  through  school  by  pounding 
piano  for  a  college  dance  band. 

When  the  chance  came  to  play  in 
a  band  aboard  a  boat  bound  for  the 
Orient,  he  jumped  at  and  on  it. 
The  trip  was  exciting  and  not 
without  adventure,  but  it  cured 
him  of  his  wanderer's  itch. 

When  he  got  back,  any  job 
looked  good  and 
Norman  became  a 
space  -  salesman  for 
trade  journals.  Ra- 
dio was  wide  open 
and  his  next  job 
was  with  WAAF. 
He  recalls  with  some 
amusement  his  first 
attempt  to  make  a 
sale.  A  Chicago  cred- 
it clothier  put  him 
off  for  six  months 
but  finally  agreed 
to  buy  a  quarter- 
hour  which  sold  for 
$35.  Within  six 
months  he  had  in- 
IAN  creased     his  radio 

budget  to  $600  a 
week  and  his  business  boomed  until 
he  had  to  move  to  larger  quarters. 

After  five  years  with  WAAF,  the 
last  three  as  commercial  manager, 
he  joined  the  sales  staff  of  WGN. 
Three  years  later  he  was  appointed 
sales  manager  of  the  New  York 
office,  a  post  held  until  going  to 
Chicago  last  February.  In  the  13 
years  Norman  has  been  in  radio  he 
has  found  one  thing  to  remain  an 
inflexible  rule  for  producing  re- 
sults— give  the  public  what  it 
wants,  even  if  it  costs  you  money. 


Page  10    •    November  26,  1945 


BROADCASTING    •  Telecasting 


- 


ADVERTISIN 


WWSW  rates  public  service  ahead  of 
dollar  volume! 

WWSW,  INC.— PITTSBURGH,  PA. 


.  ,  .    A  balance  that  favors 
public  service  more  than  any 
olher  250- watt  station  in 
the  country. 

\  .  .  Operating  on  a  24-hour 
basis,  WWSW  schedules 
more  time  for  serving  peoples' 
interests. 

.  .  .  WWSW  is  public 
service  conscious  because  only 
by  serving  the  public  can  a 
station  be  useful  to  its 
community. 


sw 


Some  WWSW  Public 
Service  Programs — 

Junior  Town  Meeting 
Let's  Explore  Music 
OPA  Round  Table 
Major  League  Baseball 
Radio  News  Reel 
Composer's  Clinic 
Football  Games 
Meet  Your  Neighbor 
Foreign  Policy  Ass'n. 
National  Achievement 
Club 

Professional  Hockey 
Basketball,  Golf 
Something  About  a  Soldier 
Golden  Hour 
Deshon  Hospital  Diary 
Masterworks  in  Music 


Represented  by  For  joe  and  Company 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  11 


WOR— New  York 
(Men's  clothier) 
"Superb  .  .  .  we'll  carry  it 
for  many  years" 


WKOK— Sunbury,  Pa. 
(Lumber  company) 
"Well  produced,  well 
received  .  .  .  Comments 
very  favorable" 


WHOP-Hopkinsville,  Ky. 
(Laundry) 

"Sponsor  well  pleased' 


WMBH— Joplin,  Mo. 

(Moving  company) 
"Client  satisfied 
Comment  favorable' 


WNBF-Binghamton,  N.Y. 
(Haberdasher) 
'Client  very  happy  with  it" 


KFYO— Lubbock,  Texas 
(Ice  Cream  company) 
"Sponsors  well  pleased 
with  it  as  an  advertising 
medium" 


WTAL— Tallahassee,  Fla. 
(Department  store) 
"Sponsor  very  enthusiastic' 


WCFL-Chicago 
(Auto  parts  company) 
"Advertiser  likes  it  .  .  . 
continuing  his  contract' 


WCSH— Portland,  Me. 
(Furniture  company) 
"Sponsors  well  pleased 
with  the  show" 


KTBC — Austin,  Texas 
(Bank) 

"Sponsor  has  aired  it  from  | 
start  and  is  pleased" 


WCSC— Charleston,  S.  C. 
(Dairy) 

"Sponsor  entirely  satisfied' 


KSLM — Salem,  Ore. 
(Appliance  company) 
"Both  ourselves  and 
audience  well  pleased 
Timing  is  on  the  nose' 


..Me 


on 


U.P.'i 


Banks,  dairies,  optometrists — lumber  and  auto  part  and  moving  com- 
panies—newspapers, creameries,  department  stores — sheet  metal 
contractors,  haberdashers,  furniture  dealers — tire  distributors,  men's 
clothiers  and  electrical  appliance  houses  sponsor  the  United  Press  radio 
feature,  "One  Man's  Destiny". 

And  on  the  show  these  15  kinds  of  sponsors  make  only  one  kind  of  com- 
ment. A  song-title  sums  it  up:  "Good!  Good!  Good!"  A  few  specific 
quotations  appear  above. 

"One  Man's  Destiny"  is  a  15-minute  transcribed  dramatization  of  the 
careers  of  the  men  who  are  making  the  biggest  news  of  today  and 
tomorrow — the  authentic,  thrilling  life  stories  of  the  living  great.  For 
public  service  presentation  or  sponsorship,  it's  a  station  standby.  The 
U.  P.  bureau  nearest  to  you  has  complete  information  ready. 


ONE  MAN'S 
DESTINY 


Page  12    •    November  26,  1945 

1 


BROADCASTING    •  Telecasting 


Adelaide  hawley's  sales  success  on 
_Z~jL  WEAF  has  been  as  simple  as  that. 
(  In  her  first  year  she  was  terrific  ...  in 
her  second  even  better  .  .  .  and  now, 
starting  her  third  full  year  on  WEAF, 
she  offers  alert  sponsors  one  of  the 
most  potent  sales  voices  in  the  world's 
greatest  market. 

Adelaide  Hawley  is  known  to  mil- 
lions— as  a  lecturer  on  the  seven  lively 
arts,  as  a  speaker  at  important  gather- 
ings, as  women's  commentator  tor 
MGM's  News  of  the  Day.  Adelaide 


Hawley  has  been  going  places  for  years 
.  .  .  and  wherever  she  goes  she  always 
finds  something  of  interest  to  report. 

Every  Monday  through  Saturday  at 
9:30  A.M.,  Miss  Hawley  brings  intimate 

f-<  '  | 

NBC's  Key  Station  •  New  York 

■  I  ■  ■    "  .  ■ 
50,000  watts  •  660  kc. 

I  Represented  by  NBC  SPOT  SALES 


word-pictures  of  trends  and  events  to 
the  tremendous  WEAF  audience.  Her 
frequent  air  visits  with  the  great,  the 
near-great,  and  the  little  known  give 
her  program  true  timeliness  and  vitality. 

Yes,  sales  results  are  simple  when  a 
personality  like  Adelaide  Hawley  com- 
bines forces  with  the  voice  ot  WEAF. 
And  it  will  be  simple  tor  you  to  garner 
a  rich  segment  ot  WEAF's  10-billion- 
dollar  market  when  Adelaide  Hawley 
sells  your  product  to  her  intensely 
loyal  audience. 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  13 


etcome  back  to  F&P, 

Captain  Ewart  M.  Blain! 

n 


ON  December  8,1941— while  the  fires  were  still  burning  at  Pearl  Harbor — 
our  own  Ewie  Blain  marched  into  an  Army  recruiting  office  and  enlisted 
as  a  buck  private.  Assigned  to  the  Artillery,  Ewie  Blain  rose  fast  and  traveled 
far.  He  was  with  MacArthur  all  through  New  Guinea  and  the  Philippine 
Campaigns — ended  up  the  War  on  Honshu,  wearing  a  Captain's  double  bars 
and  commanding  his  own  Battery.  But  now  Ewie  is  on  his  Terminal  Leave — 
on  December  1  will  rejoin  F&P,  in  the  New  York  Office. 

Before  the  War,  aside  from  two  years  in  general  business  and  seven  years  in 
a  major  radio  station  (WFBL),  Ewie  Blain  was  for  three  years  a  highly 
successful  Account  Executive  at  F&P.  His  return  is  something  for  which  we 
have  definitely  "watched  and  prayed".  Welcome  home,  Ewie,  you  old  *#!!* — 
we  can't  wait  to  see  you  in  your  civilian  clothes! 

FREE  &  PETERS,  inc. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  643  Griswold St.  SAN  FRANCISCO:  1  1 1  Sutter  HOLLYWOOD:  (m,  Hollywood  ATLANTA:  32.2  Palmer  Bldg. 
Franklin  6373  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  2151  Main  5667 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY  CINCINNATI 

KDAL  DULUTH 

WDAY   FARGO 

•  WISH  INDIANAPOLIS 

WJEF-WKZO     .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE  LOUISVILLE 

WTCN    .    .    MINNEAPOLIS-ST.  PAUL 

WMBD   PEORIA 

KSD  ST.  LOUIS 

WFBL   SYRACUSE 

.  .  .  IOWA  .  .  . 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

.  .  . SOUTHEAST  .  .  . 

WCBM  BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

KOB  ALBUOUEROUE 

KEEW  BROWNSVILLE 

KRIS   CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL  TULSA 

.  .  .  PACIFIC  COAST  ..  . 

KOIN  PORTLAND 

KIRO   SEATTLE 

and  WRIGHT-SONOVOX.  Inc. 


Page  14    •    November  26,  1945 


BROADCASTING    •  Telecasting 


BROADCASTING 


WASHINGTON,  D.  C,  NOVEMBER  26/1945 


$5.00  A  YEAR— 15c  A  COPY 


New  FCC  Allocation  of  TV  Expands  Service 

More  Stations  Are 
Available;  28-Hour 
Schedule  Set 


By  JACK  LEVY 

(TV  Rules  Report,  page  83) 
MORE  TELEVISION  stations 
for  the  nation's  largest  cities  were 
provided  by  the  FCC  last  week 
under  a  new  allocation  plan  carry- 
ing out  objectives  of  the  Television 
Broadcasters  Assn.  proposal,  but 
without  requiring  use  of  direction- 
al antennas. 

Deciding  policy  on  the  most  con- 
troversial of  the  rules  to  be  adopted 
for  sight-and-sound  broadcasting, 
on  which  oral  arguments  were 
heard  six  weeks  ago,  the  Commis- 
sion : 

1.  Gave  New  York,  Chicago  and 
*Los  Angeles  seven  channels  each, 

assigned  33  other  cities  additional 
channels,  eliminated  community 
stations  from  24  cities  but  provided 
each  with  at  least  one  metropolitan 
facility. 

2.  Set  a  minimum  of  28  hours  a 
week  and  of  two  hours  in  any  one 
day  for  the  operation  of  television 
stations,  but  said  it  would  consider 
diiferent  requirements  for  different 
types  of  stations.  Commission's 
original  proposal  for  a  42-hour 
week  has  been  opposed  by  CBS, 
Bamberger  Broadcasting  Co.,  and 
several  other  television  operators 
as  too  high. 

Multiple  Ownership 

3.  Held  generally  to  language  of 
its  proposed  rule  on  multiple  own- 
ership restricting  control  of  more 

than  one  station  in  same  area  by 
a  single  licensee  and  limiting  net- 
works or  other  groups  from  owning 
more  than  five  stations.  Both  NBC 
and  CBS  had  objected  to  this  rule. 

4.  Made  network  regulations  for 
standard  broadcasting  applicable 
to  television. 

5.  Adopted  rule  originally  pro- 
posed to  require  television  licensees 
to  share  use  of  their  antenna  sites 
where  other  sites  are  not  available 
to  prospective  licensees. 

6.  Required  that  announcement 
must  be  made  of  the  use  of  mechan- 
ical  reproductions   except  where 

fused  for  background  or  incidental 
effect. 

7.  Ruled  that  television  stations 
must  identify  themselves  to  their 
audiences  at  least  once  an  hour  by 
either  aural  or  visual  means  and 
by  both  aural  and  visual  announce- 


NEW  ALLOCATION  plan  adopted  by  the  FCC  last  week  for  television 
is  a  feather  in  the  cap  of  J.  R.  Poppele,  WOR  chief  engineer,  who  as 
president  of  the  Television  Broadcasters  Assn.  was  responsible  for  the 
proposal  which  resulted  in  the  assignments. 

Although  the  Commission  decided  against  the  use  of 
directional  antennas,  which  TBA  proposed  as  a  method 
of  providing  more  stations  in  New  York  and  other  large 
cities,  it  developed  a  plan  which  attains  the  objectives 
sought  by  TBA.  It  achieved  this  result  by  combining 
its  earlier  plan  with  the  TBA  plan,  which  gives  addi- 
tional stations  to  the  eastern  part  of  the  U.  S.  but 
slightly  reduces  their  coverage. 

The  FCC  assignments  for  the  first  140  market  areas 
are  basically  those  suggested  by  the  TBA  at  the  oral 
argument  on  the  television  rules  before  the  Commis- 
sion Oct.  11-12.  Outside  of  the  East,  there  is  no  differ- 
ence between  the  TBA  proposal  and  the  FCC  assignments. 

The  happy  compromise  was  largely  the  handiwork  of  Hart  Cowper- 
thwait,  a  35-year-old  member  of  the  FCC  Engineering  Dept.,  who  carried 
the  brunt  of  the  allocation  studies.  Mr.  Cowperthwait  joined  the  Com- 
mission about  five  years  ago,  starting  with  the  Radio  Intelligence 
Division  and  transferring  to  Broadcast  Division  less  than  two  years  ago. 


Poppele 


ments  in  signing  on  and  off  the  air. 

8.  Deferred  its  decision  on  ques- 
tion of  requiring  that  television 
channels  be  shared  by  two  or  more 
licensees  but  offered  to  consider 
applications  for  voluntary  sharing 
arrangements. 

FCC  allocation  plan  provides  for 
a  total  of  405  television  stations, 
388  of  which  would  use  metropoli- 


tan channels  and  the  remainder 
community.  The  channels  made 
available  for  the  various  cities,  the 
Commission  pointed  out,  will  be  re- 
vised -  in  accordance  with  the  de- 
mand for  stations. 

Under  new  allocation  schedule, 
New  York  gains  three  stations, 
Chicago  two  and  Los  Angeles  one 
over  the  number  designated  in  the 


'Watch  Receiver5  Is  Proposed 
In  Application  Before  FCC 

New  York.  Among  those  identified 
with  the  project  are  Albert  R. 
Mathias,  consulting  engineer  with 
the  RFC;  Col.  W.  J.  Burke,  sales 
manager,  Federal  Telegraph  & 
Radio  Corp.;  T.  Peter  Ansberry, 
attorney;  Walter  L.  Roe,  communi- 
cations division,  Raytheon;  Curtis 
Hillyer,  consulting  engineer,  and 
George  W.  Carpenter,  Jess-up  & 
Lamont,  brokers. 


TIME,  NEWS  and  weather  every 
15  seconds  for  reception  on  a  pre- 
tuned  "radio  watch"  receiver  is  the 
latest  of  the  ingenious  proposals 
for  licensed  commercial  radio  to 
come  before  the  FCC.  Using  the 
midget  tube  developed  largely  by 
Raytheon  and  which  has  proved 
such  a  boon  to  the  hearing  aid 
field,  the  new  receiver  would  be 
the  nucleus  of  a  proposed  con- 
tinuous service  for  the  public,  but 
employing  the  sponsored  radio 
technique. 

Name  of  the  sponsor,  a  headline, 
the  time  and  the  weather  would  be 
broadcast  continuously.  The  lis- 
tener simply  would  place  the  re- 
ceiver, about  half  the  size  of  a 
package  of  cigarettes,  to  his  ear, 
press  a  button  and  the  15-second 
report  would  ensue. 

Applicant  for  the  new  service 
is  Electronic  Time  Inc.,  of  New 
York,  which  seeks  a  development 
license  to  conduct  initial  tests  in 


Among  the  many  endorsements 
accompanying  the  application  were 
ones  from  James  A.  Farley,  former 
chairman  of  the  Democratic  Na- 
tional Committeee;  D.  C.  Borden, 
vice-president  of  the  National  City 
Bank;  Admiral  Luke  McNamee, 
USN,  retired,  president  of  Mackay 
Radio  &  Telegraph;  Morton  Loewi, 
assistant  to  the  president,  Allen  B. 
DuMont  Laboratories;  J.  H.  S.  El- 
lis, president,  Arthur  Kudner  Inc., 
and  Harry   E.   Custer,  manager, 

{Continued  on  page  93) 


Commission's  original  proposal  of 
Sept.  20  [Broadcasting,  Sept.  24, 
Oct.  8].  Detroit,  Boston,  Cleveland 
and  Indianapolis  are  each  allotted 
five  instead  of  three;  St.  Louis  and 
Portland,  Ore.,  are  given  five  in- 
stead of  four;  Philadelphia,  Chat- 
tanooga, Buffalo,  Cincinnati,  Co- 
lumbus, O.,  Milwaukee,  Norfolk- 
Portsmouth-Newport  News,  Pitts- 
burgh, Richmond,  Sioux  City,  and 
Washington,  D.  C.  each  are  as- 
signed four  instead  of  three. 

Favored  TBA  Objectives 

The  Commission  asserted  that  its 
plan  makes  possible  as  many  sta- 
tions in  New  York  and  other  cities 
as  was  proposed  in  the  TBA  plan. 
"Generally  speaking,  what  has  been 
done",  the  FCC  explained,"  "is  to 
provide  for  community  stations  in 
the  smaller  communities  where  the 
TBA  plan  had  proposed  high-power 
stations  with  directional  antennas. 

"In  addition,  television  stations 
have  been  located  somewhat  closer 
together  in  the  eastern  part  of  the 
United  States  than  was  done  in 
the  original  Commission  proposal 
with  the  result  that  in  many  in- 
stances stations  may  not  be  able 
to  serve  out  to  their  500  uv/m  con- 
tour. However,  on  an  overall  basis 
the  average  service  area  of  all  sta- 
tions in  the  eastern  part  of  the 
United  States  will  be  greater  under 
the  Commission^  proposal  than 
under  the  TBA  proposal." 

For  the  remainder  of  the  coun- 
try, the  Commission  noted,  the  two 
plans  are  the  same. 

The  FCC  declared  that  while  it 
favored  the  objectives  of  the  TBA 
plan  it  was  opposed  to  the  use  of 
directional  antennas  to  achieve  it. 
It  pointed  out  that  growth  of  civil 
aviation  will  accentuate  the  prob- 
lem of  finding  suitable  antenna 
sites  and  that  requirements  for  di- 
rectional intennas  increase  the 
possibility  of  coming  into  conflict 
with  air  navigation  restrictions. 

Objection  also  was  registered  to 
the  directional  system  on  the  basis 
that  it  intensifies  shadow  and  dis- 
tortion problems,  results  in  "highly 
artificial  service  areas  with  a  good 
part  of  the  station's  signal  strength 
being  directed  out  to  sea"  and  lim- 
its the  service  area  of  a  station 
to  that  of  a  community  station 
while  increasing  cost  of  construc- 
tion and  operation  to  that  of  a  met-, 
ropolitan  station. 

The  Commission's  action  with 
(Continued  on  page  93) 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  15 


ANA  Votes  to  Establish  Radio  Council 


Separate  Division  Will 
Advise  Members  On 
Radio  Matters 

By  BRUCE  ROBERTSON 
TO  KEEP  ITS  MEMBERS  abreast 
of  developments  in  radio,  to  study 
government  regulations,  network 
policies,  union  problems  and  the 
like,  and  to  advise  members  of  the 
Association  of  National  Advertis- 
ers on  their  radio  problems,  the 
ANA  at  its  36th  annual  meeting, 
held  Nov.  18-20  at  the  Hotel  Penn- 
sylvania, New  York,  voted  to  es- 
tablish an  ANA  Radio  Council  as 
a  separate  division  within  the 
framework  of  the  association. 

Paul  S.  Ellison,  director  of  ad- 
vertising and  sales  promotion  of 
Sylvania  Electric  Products  Inc., 
was  elected  chairman  of  the  board 
of  ANA,  succeeding  Charles  C. 
Carr,  director  of  public  relations 
of  the  Aluminum  Co.  of  America. 
Thomas  H.  Young,  director  of  ad- 
vertising, U.  S.  Rubber  Co.,  and 
William  N.  Connolly,  advertising 
manager  of  S.  C.  Johnson  &  Sons, 
were  elected  vice-chairmen. 

Board  Members 

Board  members  elected  are:  Mr. 
Carr;  D.  B.  Stetler,  Standard 
Brands;  H.  W.  Hitchcock,  Packard 
Motor  Car  Co.;  H.  J.  Henry,  John- 
son &  Johnson;  A.  H.  Boylan, 
Drackett  Co.;  F.  S.  Ennis,  America 
Fire  Insurance  Group.  Paul  B. 
West  was  elected  ANA  president. 

Radio  council,  which  will  operate 
under  the  guidance  of  the  execu- 
tive committee  of  ANA,  will  serve 
as  an  industry  guide  to  problems 
heretofore  handled  individually  by 
advertisers.  It  will  be  headed,  the 
ANA  stated,  by  "a  competent  ra- 
dio specialist",  who,  according  to 
Mr.  Stetler,  chairman  of  the  ANA 
radio  committee,  has  not  yet  been 
chosen  but  will  be  the  best  man  the 
ANA  can  secure. 

Proposal  for  the  ANA  radio 
council  was  made  by  Mr.  Stetler 
Tuesday  morning  during  the  radio 
session  of  the  convention,  where 
the  tax  idea  was  unanimously  ap- 
proved. In  addition  to  Mr.  Stetler's 
discussion  of  radio  affairs,  the  ses- 
sion included  a  report  by  Hugh 
Feltis,  BMB  president,  on  the  prog- 
ress of  the  bureau  in  preparing 
for  its  first  national  survey  of  sta- 
tion audiences  and  of  the  reports 
on  its  findings  that  the  bureau  will 
furnish  to  advertisers.  A.  W.  Leh- 
man, president,  and  George  Allen, 
secretary  and  general  manager  of 
the  Cooperative  Analysis  of  Broad- 
casting, discussed  recent  develop- 
ments in  this  cooperative  service 
of  measuring  program  audiences. 

At  a  media  session  of  the  ANA 
meeting,  held  Monday  afternoon, 
Marion  Harper  Jr.,  vice-president  in 
charge  of  research,  McCann-Erick- 
son,  discussed  some  of  the  specific 
ways  in  which  radio  research  can 
help  the  advertiser  spend  his 
radio  appropriation  most  efficient- 


ly. One  of  the  responsibilities  of 
radio  research,  he  stated,  is  to  iso- 
late the  factors  contributing  to  a 
varying  cost  per  listener;  another 
is  to  point  the  way  toward  elimi- 
nating the  high  mortality  in  new 
network  programs,  half  of  which 
do  not  last  through  the  year  and 
less  than  a  third  of  which  survive 
two  years. 

Describing  the  Lazarsfeld-Stan- 


Mr.  Ellison 


Mr.  West 


ton  program  analyzer,  which  has 
been  extensively  used  by  McCann- 
Erickson  to  measure  minute-by- 
minute  audience  reactions  to  what 
they  hear,  Mr.  Harper  said  that  by 
studying  such  an  analysis  of  his 
program  the  program  producer 
can  learn  not  only  what  parts  lis- 
teners liked  or  disliked,  but  the 
reasons  for  those  reactions. 

He  suggested  that  the  commer- 
cial writer  should  work  in  close 
cooperation  with  the  program  pro- 
ducer, since  the  audience  reaction 
to  the  program  item  immediately 
preceding  the  commercial  will  have 
a  definite  effect  on  the  acceptance 
of  the  commercial  message.  In  this 
connection,  Mr.  Harper  pointed  out 
that  regular  listeners  to  a  program 
tend  to  have  a  more  favorable  at- 
titude toward  its  commercials  than 
do  infrequent  listeners. 

Most  important  of  all  radio  re- 
search techniques,  he  declared,  is 
the  careful  analysis  of  the  selec- 
tivity of  various  types  of  programs. 
Frequently,  he  concluded,  "it  is 
not  radio  that  fails,  but  the  adver- 


tiser's use  of  radio." 

More  than  a  quarter  of  the  Amer- 
ican public  think  that  the  United 
States  will  follow  Britain  into 
socialism  and  nearly  half  think 
that  the  national  government  can 
do  a  better  job  of  straightening 
out  after  the  war  than  either  busi- 
ness leaders  or  union  leaders,  ac- 
cording to  a  public  opinion  survey 
made  in  October  in  123  cities  and 
towns  by  the  Psychological  Corp. 
for  the  ANA.  This  survey  compris- 
ing 5,000  personal  interviews,  also 
showed  that  39  per  cent  of  the  peo- 
ple interviewed  think  the  govern- 
ment should  set  top  limits  in  peace- 
time on  wages  and  salaries  and  51 
per  cent  think  that  top  retail  prices 
should  be  set  by  the  government  in 
peace  as  well  as  in  war. 

More  Prosperous 

In  spite  of  the  abrupt  end  of  the 
war  and  of  many  war  industries, 
83  per  cent  reported  that  they 
were  as  prosperous  or  more  so  than 
they  were  two  years  ago.  Queried 
about  postwar  buying  plans,  only 
8  per  cent  said  that  they  were  go- 
ing to  cash  in  their  war  bonds  to 
buy  things  they  wanted,  with  45 
per  cent  planning  on  paying  out  of 
current  earnings  and  32  out  of  cash 
in  the  bank.  Optimism  on  postwar 
prospects  was  indicated  by  major- 
ity opinions  that  the  next  couple  of 
years  will  see  as  many  or  more 
jobs,  with  wages  the  same  or  higher 
and  taxes  lower. 

Report  on  the  survey  was  given 
Monday  morning  by  Mr.  Ellison, 
who  announced  that  the  ANA  has 
authorized  a  new  specialized  sur- 
vey on  advertising  to  attempt  to 
determine  the  actual  sales  value 
accruing  to  products  of  an  adver- 
tiser from  a  public  service  type  of 
advertising  campaign.  This  survey 
may  also  check  on  the  intelligibility 
of  such  advertising,  whether  people 
generally  understand  what  the  ad- 
(Continued  on  page  77) 


Broadcasting  by  Sid  Hix 


'Hold  up  that  flash  about  the  building  being  on  fire  until  we  get  a 
confirming  bulletin-'" 


Statistical  Service" 
Will  Be  Extended 

Bureau    Plans  Expansion 
To  Aid  in  Reconversion 

EXTENSION  of  statistical  serv- 
ices to  business  is  proposed  by 
the  U.  S.  Census  Bureau  to  aid 
reconversion  and  postwar  adjust- 
ment as  well  as  to  strengthen  the 
whole  bureau  program,  according 
to  Director  J.  C.  Capt. 

Much  of  the  bureau's  work  was 
suspended  during  the  war  when 
major  changes  in  production  and 
distribution  were  under  way,  along 
with  vast  population  shifts  and 
changes  in  income  distribution.  Sur- 
veys of  manufacturing  and  business 
covering  1946,  first  full  peacetime 
year,  will  reflect  these  trends. 

The  bureau  has  concentrated  in 
the  past  on  periodic  complete  cen- 
sus taken  every  2  to  10  years  but 
these  are  not  often  enough  to  meet 
business  needs  because  of  rapid 
market  and  population  changes. 
New  bureau  program  will  provide 
both  comprehensive  censuses  and 
coordinated  current  reports. 

Market  Study 

Program  will  concentrate  on 
manufacturing;  distribution — in- 
cluding wholesale  and  retail  and 
service  trades;  and  population  with 
particular  reference  to  individuals 
as  consumers  and  members  of  the 
labor  force.  The  idea  is  to  measure 
and  describe  markets  as  well  as 
the  supply  of  goods  being  produced 
for  sale  in  such  markets,  it  is  de- 
clared, along  with  necessary  com- 
plementary data  needed  for  intelli- 
gent analysis  of  the  size,  location 
and  conditions  existing  among  pro- 
ducers, distributors  and  consumers 
in  each  of  the  major  sectors  of  the 
business  economy. 

Most  important  proposal  is  to 
conduct  a  nationwide  population 
census  every  five  years  instead  of 
every  decade.  This  will  be  supple- 
mented by  annual  sample  tabula- 
tions to  show  year-to-year  trends. 

In  the  distribution  field  the  bu- 
reau plans  a  complete  census  cov- 
ering all  wholesale,  retail  and  serv- 
ice establishments  (including  con- 
tract construction)  for  1946.  Data 
will  show  peacetime  conditions  and 
permit  integration  with  manufac- 
turer's census  statistics.  At  pres- 
ent a  business  census  is  provided  by 
law  every  10  years,  with  the  next 
one  to  be  taken  in  1950  to  cover 
1949.  During  the  30's  need  devel- 
oped for  more  frequent  counts,  re- 
sulting in  special  censuses  financed 
from  emergency  funds.  These  dif- 
fered in  scope  and  content,  de- 
tracting from  their  usefulness.  The 
bureau  therefore  proposes  to  take 
the  business  census  very  five  years, 
the  first  one  to  cover  the  year  1946. 
Between  the  five-year  counts  the 
bureau  plans  to  obtain  data  on  in- 
ventories, operating  costs  and 
other  facts  permitting  analysis  of 
business. 

Further,  the  bureau  proposes  to 
gather  monthly  data  on  important 
(Continued  on  page  91) 


Page  16    •    November  26,  1945 


BROADCASTING    •  Telecasting 


Lea  Bill  Makes  AFM  Practices  Felony 


Favorable  Report  From 
Committee  Before 
Holidays  Seen 

By  BILL  BAILEY 

A  FAVORABLE  report  on  a  bill 
(HR-4737)  by  Rep.  Clarence  P. 
Lea  (D-Cal.)  to  make  certain  de- 
mands of  broadcasters  by  James 
Caesar  Petrillo, 

|j    cians,'  a  ^felony,  is" 

adjourns  in  mid- 
Rep.  Lea  December. 

Outgrowth  of 
hearings  held  last  February  on  the 
Senate-passed  Vandenberg  Bill 
(S-63)  and  HR-1648,  a  companion 
measure  introduced  by  Rep.  George 
A.  Dondero  (R-Mich.)  to  halt 
Petrillo's  ban  on  the  Interlochen 
(Mich.)  Music  Camp  broadcasts, 
the  Lea  Bill  was  introduced  last 
Monday.  At  the  same  time  Rep. 
Dondero  introduced  a  second  meas- 
ure, embodying  identical  language 
of  a  portion  of  HR-4737  to  prevent 
interference  with  the  broadcast  of 
noncommercial  educational  or  cul- 
tural programs. 

The  Lea  Bill  would  make  it  a 
felony  to  (1)  force  a  broadcaster 
to  hire  a  greater  number  of  em- 
ployes than  necessary;  (2)  compel 
broadcasters  to  pay  "tribute"  for 
use  of  transcriptions;  (3)  inter- 
fere with  the  broadcast  of  cultural 
or  educational  programs  in  which 
musicians  donate  their  services. 

Charging  that  demands  of  Petril- 
lo's AFM  are  on  the  "moral  level 
of  racketeering  and  extortion," 
Rep.  Lea,  chairman  of  the  House 
Committee,  asserted:  "This  meas- 
ure originates  because  of  certain 
demands  upon  broadcasters  made 
by  Mr.  James  C.  Petrillo  as  head 
of  the  American  Federation  of 
Musicians.  Compliance  with  these 
demands  for  tribute  without  the 
performance  of  service  has  cost  the 
broadcasters  millions  of  dollars  in 
the  last  few  years."  He  declared  a 
"self-respecting  Government  cannot 
afford  to  permit  such  practices  to 
prevail." 

Some  Fees  Unlawful 

Standby  fees  where  performing 
musicians  donate  their  services  in 
the  interests  of  culture  or  educa- 
tion (such  as  the  Interlochen, 
Mich.  Music  Camp  or  other  school 
bands),  would  be  unlawful  under 
the  measure.  Penalty  is  a  maxi- 
mum prison  sentence  of  two  years 
or  a  $5,000  fine  or  both. 

Rep.  Lea  enumerated  several  in- 
stances in  which  the  AFM  has 
made  demands  on  broadcasters. 
One  compels  the  broadcasters  to 
pay  financial  tribute  to  the  AFM 
for     broadcasting  transcriptions 


"where  no  service  whatever  is  per- 
formed by  members  of  that  organ- 
ization," he  said.  Another  involved 
a  local  which  announced  it  would 
not  permit  its  members  to  "make 
programs  of  any  kind,  including 
transcriptions,"  except  under  such 
restrictions  and  conditions  as  the 
AFM  executive  board  should  deem 
"best  calculated  to  'end  for  all  time 
the  menacing  threat  of  canned 
music  competition'." 

He  cited  another  demand  where 
stations  were  not  permitted, 
"under  penalty  of  boycott",  to 
broadcast  "musical,  educational  or 
cultural  programs"  except  on  pay- 
ment to  the  AFM  "an  amount 
equal  to  the  compensation  which 
would  have  been  paid  had  members 
of  the  organization  performed  the 
service,  even  though  they  per- 
formed no  service  whatever." 

"These  and  like  demands  made 
by  Petrillo  in  behalf  of  the  Asso- 
ciation of  Musicians  are  not  within 
the  legitimate  rights  of  any  organ- 
ization," said  Rep.  Lea.  "Carrying 
as  they  do  threats  of  reprisals  if 
not  complied  with,  they  are  on  the 
moral  level  of  racketeering  and  ex- 
tortion." 

Congressman  Lea  said  an  AFM 
demand  is  now  pending  to  require 
that  where  a  station  simultane- 
ously broadcasts  musical  programs 
through  two  outlets  (AM  and  FM) 
it  shall  employ  two  sets  of  mu- 
sicians. "In  such  cases,"  he  added, 
"the  extra  set  of  musicians  would 
perform  no  useful  service  what- 
ever to  the  broadcasting  station." 


TIGHTER  Government  control 
over  radio  with  Federal  jurisdiction 
over  news  commentators  is  pro- 
vided in  a  bill  (HR-4775)  intro- 
duced last  week  by  Rep.  John  S. 
Wood  (D-Ga.),  chairman  of  the 
House  Committee  on  Un-American 
Activities,  following  recommenda- 
tions of  Ernie  Adamson,  Commit- 
tee counsel  [Broadcasting,  Nov. 
19]. 

The  Wood  Bill,  which  was  re- 
ferred to  the  Interstate  &  Foreign 
Commerce  Committee,  would  com- 
pel stations  to: 

(1)  "Clearly  separate  and  dis- 
tinguish programs  consisting  of 
news  items"  from  those  involving 
the  commentator's  personal  opinion 
"or  propaganda". 

(2)  Identify  "by  full  and  proper 
announcements"  every  person 
"broadcasting  opinions  and  propa- 
ganda". Stations  would  be  required 
to  maintain  "for  public  inspection" 
a  statement  setting  forth  the  name, 
place  of  birth,  nationality  and  po- 
litical affiliation  of  its  commenta- 
tors. Mr.  Adamson  said  some  com- 
mentators are  broadcasting  under 
assumed  names  and  the  public  has 


He  said  the  first  part  of  his  pro- 
posed bill,  introduced  as  an  amend- 
ment to  the  Communications  Act, 
would  make  it  unlawful  for  the 
AFM  or  anybody  else  to  deny  net- 
works or  stations  the  privilege  of 
duplicating  AM  programs  on  FM 
stations.  Mr.  Lea  said  that  his  pro- 
posed amendments,  coupled  with 
the  "broad  language"  of  the  Com- 
munications Act,  would  cover  the 
AM-FM  situation. 

Several  overall  labor  bills  are 
pending  in  both  Houses  of  Con- 
gress, latest  of  which  is  a  bill  (HR- 
4584)  introduced  early  this  month 
by  Rep.  F.  Edward  Hebert  CD- 
La.),  making  officers,  agents  or 
representatives  of  labor  organiza- 
tions subject  to  provisions  of  the 
restraint  of  trade  section  of  the 
anti-trust  laws.  Labor  organiza- 
tions are  exempt  from  prosecution 
under  the  present  anti-trust  laws. 

Rep.  A.  S.  (Mike)  Monroney  (D- 
Okla.),  also  has  pending  a  bill 
(HR-2121)  to  amend  the  anti-trust 
laws  to  make  unlawful  many  of 
the  demands  of  the  AFM  on  broad- 
casters. Rep.  Monroney's  bill  covers 
overall  labor  organizations  and 
would  be  applicable  to  all  industry, 
including  radio.  The  Hebert  and 
Monroney  measures  are  in  Judi- 
ciary Committee. 

Hearings  on  the  Lea  Bill  are  not 
necessary,  the  author  said,  inas- 
much as  the  Committee  last  Febru- 
ary held  extensive  hearings  on 
the  Vandenberg  and  Dondero  bills. 

Rep.  Lea  has  been  conferring 
(Continued  on  page  92) 


a  right  to  know  their  "true  iden- 
tities". 

(3)  File  with  the  FCC  a  set  of 
rules  governing  opinionated  broad- 
casts. 

(4)  Maintain  a  legal  agent  in 
every  state  within  a  radius  of  500 
miles  of  the  station  against  whom 
legal  action  can  be  brought  in  local 
courts  by  any  person  who  feels  he 
has  been  injured  by  a  broadcast. 

Rep.  Clarence  F.  Lea  (D-Cal.), 
chairman  of  the  Interstate  &  For- 
eign Commerce  Committee,  said  his 
group  could  not  consider  the  bill 
until  sometime  after  the  holidays, 
because  of  other  pressing  business. 
He  added  that  the  Wood  measure 
and  several  others  pending  on  ra- 
dio legislation  probably  would  be 
taken  up  when  the  Committee  con- 
siders overall  radio  legislation. 

Rep.  Ellis  E.  Patterson  (D-Cal.) 
already  has  announced  his  inten- 
tion of  fighting  the  measure  on 
the  grounds  that  it  violates  the 
Constitution  and  would  tend  to 
curb  free  speech.  Other  Congress- 
men also  have  indicated  they  would 
oppose  any  measure  to  regulate 
news  broadcasts. 


Petrillo  Extending 
Union  AM-FM  Band 

Affiliated  Unions  Are  Served 
Notice  Through  AFM  Paper 

EXTENSION  of  the  AFM  ban  on 
dual  AM-FM  musical  broadcasts, 
applied  several  weeks  ago  to  the 
networks,  has  been  extended  to  in- 
dividual stations  operations.  A  no- 
tice to  all  locals,  appearing  on  the 
front  page  of  the  November  issue 
of  International  Musician,  official 
union  journal,  reads : 


sicians  for  FM  (frequency 
modulation)  broadcasting. 

Under  the  circumstances,  the 
networks  have  been  advised 
that  they  are  not  permitted  to 
feed  chain  programs  played  by 
orchestras  on  AM  stations 
(amplitude  modulation  or  the 
present  standard  method  of 
broadcasting)  to  FM  stations. 

Therefore,  the  locals  are 
further  advised  that  the  above 
order,  which  applies  to  the  net- 
work stations,  is  equally  ap- 
plicable to  local  broadcasting 
stations.  This  means  that  local 
musical  programs,  emanating 
from  local  AM  stations,  are 
not  permitted  to  be  duplicated 
(Continued  on  page  87) 


Regulation  of  Commentators 
Sought  in  Wood  Legislation 


Notice  to  all  Locals 

All  locals  are  forthwith  ad- 
vised that  the  American  Feder- 
ation of  Musicians  has  not  been 
able  to  consummate  an  agree- 
ment with  the  radio  networks, 
namely,  National  Broadcasting 
Company,  American  Broad- 
casting Company,  Columbia 
Broadcasting  System  and  the 
Mutual  Broadcasting  System, 
covering  the  services  of  mu- 


Petrillo  Contempt? 

CONTEMPT  OF  COURT 
proceedings  face  AFM  Presi- 
dent James  C.  Petrillo  in 
Montreal  this  week.  Tic  Toe 
Cafe,  Montreal,  in  a  motion 
in  Superior  Court  in  Mon- 
treal Nov.  15,  asked  that  Mr. 
Petrillo  and  AFM  be  fined 
$2,000  each  for  what  the  cafe 
owners  claimed  is  a  breach 
of  an  interim  injunction  or- 
dering the  Musicians  Guild 
of  Montreal,  an  AFM  affili- 
ate, to  refrain  from  placing 
the  cafe  on  an  "unfair  list" 
and  from  interfering  with 
its  business.  Tic  Toe  con- 
tends that  on  Nov.  8,  after 
the  injunction  was  issued, 
Mr.  Petrillo  sent  a  telegram 
to  two  musicians  employed  by 
the  cafe,  instructing  them: 
"On  receipt  of  this  telegram, 
kindly  cease  work  immediate- 
ly at  the  Tic  Toe  Cafe."  Hear- 
ing on  the  contempt  motion 
is  slated  Nov.  27.  Mr.  Petril- 
lo's Montreal  lawyers  claim 
the  court  there  has  no  juris- 
diction over  an  American 
citizen. 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  17 


NAB  Tells  RFC  Radio  Can  Help  Sell  Surplus 


Agency  Budget  for 
Ads  May  Top 
$4,000,000 

By  J.  FRANK  BEATTY 

THE  biggest  storekeeper  in  history 
—Reconstruction  Finance  Corp. — 
is  now  selling  goods  and  property 
at  the  rate  of  $33,000,000  a  month 
and  devising  ways  to  advertise  its 
merchandise.  To  date  it  has  been 
the  most  un-radio  minded  sales- 
man extant,  but  the  NAB  has  set 
out  to  show  RFC  how  it  can  ped- 
dle the  $2,600,000,000  in  saleable 
goods  and  property  now  on  hand, 
plus  the  other  $30,000,000,000  ex- 
pected by  next  July,  faster  and 
more  efficiently. 

While  RFC  isn't  radio-minded,  it 
is  highly  advertising  conscious.  To 
date  it  has  spent  almost  $800,000 
for  advertising,  cataloging  and 
display  in  selling  surplus  property 
totaling  $185,000,000.  Of  the  $800,- 
000,  about  $500,000  has  been  spent 
in  newspapers  and  trade  journals. 

NAB  knows  that  radio  can  move 
goods  for  the  RFC.  Frank  E.  Pelle- 
grin,  NAB  Director  of  Broadcast 
Advertising,  has  started  a  cam- 
paign to  convince  RFC  that  radio 
can  help  move  the  32  billion  dollar 
inventory. 

In  the  works  for  RFC  is  a  bud- 
get of  well  over  $4,000,000  for  ad- 
vertising, cataloging  and  display. 
Of  this  about  $200,000  is  earmarked 
for  electronics  items  (see  separate 
story) . 

Bulk  of  this  advertising  will 
probably  be  placed  through  its  ad- 
vertising agency,  Fuller  &  Smith  & 
Ross,  which  maintains  an  office  at 
RFC's  surplus  property  unit  in 
Washington.  Where  extreme  haste 
is  necessary  in  advertising  out  of 
RFC  field  offices  the  placement  may 
be  direct,  but  such  cases  will  be 
exceptional. 

RFC  has  had  three  radio  experi- 
ences to  date.  Of  special  interest  is 
a  type  of  program  developed  by 
its  Omaha  branch.  Edward  F. 
Mullen,  of  that  office,  has  sent  sam- 
ple transcriptions  to  Washington 
headquarters.  These  are  designed 
to  stimulate  new  uses  for  surplus 
property.  A  small  amount  of  time 
was  bought  by  RFC's  Boston  branch 
but  the  item  hasn't  received  official 
attention. 

Results  from  Radio 

What  caught  the  eye  of  RFC's 
advertising  and  publicity  execu- 
tives was  the  successful  sale  of  all 
the  construction  materials  on  hand 
at  the  uncompleted  Ordnance 
Works  Plant  No.  2,  Charlestown, 
Ind.  Anxious  to  peddle  it  in  a 
hurry,  RFC  flew  Gustav  A. 
Schwarz,  Assistant  Director  of 
Materials  and  Supplies,  and  J.  C. 
Haidinger,  chief  of  Construction 
Materials  Section,  to  Louisville. 
They  met  with  Army  engineering 

Page  18    •    November  26,  1945 


and  local  RFC  officials,  cataloged 
the  material,  and  went  to  work. 

News  releases  were  distributed 
to  broadcasting  stations  and  news- 
papers. According  to  RFC  many 
stations  carried  broadcasts  telling 
about  plans  for  the  sale  and  the 
material  offered.  Many  inquiries 
were  received  as  a  result.  But  the 
paid  advertising,  placed  through 
Fuller  &  Smith  &  Ross,  was  con- 
fined to  large-size  newspaper  copy 
in  31  cities  within  500  miles  of 
Charlestown. 

That's  the  story  of  RFC's  radio 
life  but  NAB  has  a  plan  to  show 
it  the  way  to  a  new  manner  of 
living. 

At  present  RFC  is  inexperienced 


in  its  tremendous  storekeeping 
function.  Basicly  a  financing  agen- 
cy for  Uncle  Sam,  RFC  admits  it  is 
green  but  points  out  that  it  is 
learning  rapidly. 

Unfortunately  RFC  has  to  work 
so  fast  that  it  hasn't  time  to  sit 
down  and  map  out  a  coordinated 
advertising  program.  One  of  its 
main  goals  is  to  sell  enough  capi- 
tal and  producers  goods  before 
another  eight  months  passes  to 
give  the  whole  reconversion  effort 


ELECTRONIC  and  communication 
equipment  that  cost  Uncle  Sam 
100  million  dollars  has  been  ac- 
quired by  the  Reconstruction  Fi- 
nance Corp.  for  sale  as  war  surplus. 
Little  hope  is  held,  however,  for 
transmitters — AM  or  FM — or  other 
items  that  broadcasters  need  at  the 
moment. 

Lone  exception  is  a  50  kw  RCA 
50E  standard  broadcast  transmit- 
ter, soon  to  be  offered  for  sale  by 
the  Richmond  branch  office  of  RFC. 
This  transmitter  was  bought  new 
by  OWI  during  the  war  and  as- 
signed to  Office  of  Strategic  Serv- 
ices, which  recently  declared  it  sur- 
plus. It  was  to  have  been  used  in 
South  America. 

While  the  transmitter  has  never 
been  used  it  has  suffered  slightly 
from  the  rigors  of  wartime  ship- 
ping. Some  official  agency  raided 
the  packing  cases  for  speech  input 
equipment  but  nothing  critical  has 
been  taken.  Two  insulators  were 
damaged  in  handling  and  some 
routine  servicing  maybe  necessary. 

Original   cost  is  understood  to 


a  shot  in  the  arm — and  a  good  one, 
too. 

That's  why  RFC  hasn't  been  able 
to  take  the  long-range  view.  It 
knows  the  billions  of  stuff  in  the 
warehouses  and  soon  to  come  in  del- 
uges must  not  be  peddled  so  fast 
and  so  cheap  that  normal  trade 
channels  are  upset.  Further,  it 
knows  that  when  the  market  be- 
comes saturated  with  a  commodity, 
private  industry  suffers  and  then 
the  Government  is  socking  itself 
on  the  chin  because  business  drops 
and  tax  receipts  reflect  the  drop. 

Right  now  it's  a  sellers'  market. 
Heavy  demands  have  piled  up  for 
many  of  the  items  RFC  sells  or 
plans  to  sell.  So  RFC  is  using  cata- 


log listings  (which  have  cost  nearly 
$300,000  to  date),  lots  of  trade 
paper  advertising  (which  brings 
plenty  of  hot  inquiries)  and  news- 
paper space. 

Later,  when  the  easy-moving 
stuff  is  out  of  the  way  RFC  con- 
cedes it  may  be  forced  into  insti- 
tutional advertising  to  build  good- 
will, stimulate  general  interest  and 
meet  the  vicious  attacks  certain  to 
pop  around  such  a  project. 

William   C.   Costello,  Assistant 


have  been  $135,000,  with  present 
declared  cost  placed  at  $102,000. 
RFC  will  sell  it  direct  instead  of 
through  one  of  its  200-plus  sales 
agencies  —  private  manufacturers 
who  handle,  warehouse,  inspect  and 
sell  electronic  surplus  for  RFC  on 
a  10%  commission  basis. 

RFC  almost  had  another  broad- 
cast transmitter — the  50  kw  West- 
ern Electric  transmitter  acquired 
from  KSL  Salt  Lake  City  by  a 
group  headed  by  Ed  Craney,  of 
Z-Bar  Network,  and  later  taken 
over  by  Office  of  War  Information. 
It  was  hopped-up  to  130  kw  by 
OWI  and  installed  on  the  freighter 
Triton  Maris  as  a  war  propaganda 
transmitter  [Broadcasting,  Nov 
5]. 

OWI  has  no  further  use  for  the 
ship,  now  parked  in  San  Francisco 
Bay,  and  the  big  transmitter,  along 
with  a  1  kw  outfit  and  miscellan- 
eous equipment,  were  offered  to 
RFC  as  surplus.  RFC  isn't  inter- 
ested because  there  is  a  cloud  on 
(Continued  on  page  81) 


Director  of  Surplus  Property  at 
RFC,  is  in  charge  of  advertising. 
He  is  a  Jesse  Jones  man  of  long 
standing  and  is  imbued  with  the 
let's-do-it-fast  spirit.  Under  him  is 
Paul  H.  Baker,  in  charge  of  the 
Advertising  Section.  Associate 
chiefs  of  the  section  are  John  L. 
Taylor  and  Chandler  S.  Woolley. 
Private  Sales  Agencies 

RFC  secretly  thinks  it's  a  nifty 
storekeeper  for  a  novice.  It  has 
spent  only  a  tiny  fraction  of  1% 
on  advertising  to  move  its  total  of 
$185,000,000  in  property.  Private 
industry,  it  reminds,  allows  an 
average  of  1.87%  for  advertising. 

That  sums  up  the  thinking  in 
RFC's  Washington  headquarters. 
It  poses  a  problem  for  Mr.  Pelle- 
grin,  who  has  prepared  NAB's 
story  for  RFC  to  consider. 

Out  in  the  field,  RFC's  31  branch 
offices  operate  pretty  much  as  de- 
centralized stores,  though  they  keep 
in  close  touch  with  headquarters. 
If  an  RFC  branch  office  wants  to 
move  some  property,  it  formulates 
its  own  sales  strategy. 

Should  the  branch  decide  to  use 
broadcasting,  it  would  include  the 
item  in  a  report  to  Washington 
where  the  entire  plan  is  checked  by 
staff  officers,  the  advertising  agency 
and  finally  submitted  to  the  board 
for  approval. 

Entirely  separate  from  RFC's 
main  and  branch  office  advertising 
setup  are  private  sales  agencies, 
appointed  by  RFC  to  do  much  of 
the  actual  handling  of  property. 
Thus  RFC  is  basicly  a  paper  out- 
fit whereas  the  private  agencies, 
mostly  big  producers  of  capital  and 
consumer  goods,  warehouse,  in- 
spect, advertise,  and  sell  billions  of 
dollars  worth  of  surplus  property. 

They  work  for  RFC,  which  con- 
signs property  to  them  but  retains 
title.  They  are  allowed  a  reasonable 
profit  for  moving  the  goods.  Private 
agents  make  up  their  own  cata- 
logs and,  like  any  other  wholesaler 
or  jobber,  try  to  sell  everything 
they  have  on  hand.  RFC  allows 
them  to  spend  a  "reasonable" 
amount  for  advertising.  They  col- 
lect 10%  commission  from  RFC. 
Decides  Policy 

The  administrative  chart  of  sur- 
plus property  handling  is  full  of 
dotted  lines,  criss-crosses  and  di- 
vided responsibility.  Quickly,  it 
amounts  to  this:  Surplus  Property 
Administration  sets  policy  and  de- 
cides what  U.  S.  agency  shall  sell 
which  goods.  Basic  sales  agencies 
are  RFC;  Dept.  of  Agriculture 
(farm  and  forest  land,  sold  through 
Farm  Credit  Administration,  and 
food  commodities)  ;  Dept.  of  In- 
trior  (mineral  and  grazing  lands, 
property  in  island  and  territorial 
possessions)  ;  Federal  Works  Agen- 
cy; Maritime  Commission;  Nation- 
al Housing  Agency;  a  lot  of  air- 
(Continued  on  page  81) 


BROADCASTING    •  Telecasting 


Only  One  Transmitter  Listed 
In  U.  S.  War  Electronic  Surplus 


IMPORTANT  market  and  distribution  factor  is  sale  of  surplus  war 
property,  rather  slow  up  to  the  last  few  weeks  when  it  hit  a  $33,000,000 
monthly  pace.  With  tentative  ad  budget  that  may  pass  $4,000,000,  RFC 
as  main  surplus  sales  agency,  is  not  radio-minded  but  NAB  intends 
to  correct  this.  RFC  has  $100,000,000  in  electronic  surplus  (see  story 
below),  may  have  as  much  as  3  billion  dollars  worth  later.  Item  most 
sought  by  broadcasters — transmitters — unfortunately  is  extremely  scarce 
in  surplus  inventory. 


Deep  water  stuff 


There's  plenty  of  deep  water  ahead  in  the  days  to 
come  for  advertisers.  Everyone  has  been  talking  about 
the  battle  of  brands — and  now  the  time  is  coming  up 
fast. 

If  you  want  to  make  sure  your  sales  story  is  heard  by 
the  most  people  for  the  lowest  cost-per-dollar-spent  .  .  . 

And  if  you'd  like  to  do  that  job  in  the  country's 
6th  largest  city  .  .  . 

And  you  plan  to  use  radio  .  .  . 

IROADCASTING    •  Telecasting 


Then  your  safe  bet  in  Baltimore  is  W-I-T-H,  the 
successful  independent. 

Facts  prove  that  W-I-T-H  delivers  the  most  listeners- 
per-dollar-spent  in  this  big  five-station  town. 

Glad  to  show  you  the  facts. 


Tom  Tinsley,  President 


WITH 

BALTIMORE,  MD. 

Represented  Nationally  by  Headley-Reed 


November  26,  1945    •    Page  19 


Cannon  Demands  Government  Ownership 


Congressmen  Show 
Great  Interest  In 
Radio  Profit 

GOVERNMENT  OWNERSHIP  of 
radio  was  demanded  by  Rep.  Clar- 
ence Cannon  (D-Mo.),  chairman  of 
the  House  Appropriations  Commit- 
tee, during  hearings  on  the  1946 
fiscal  year  deficiency  appropria- 
tions, it  was  to  be  disclosed  today 
when  the  Committee  reports  out 
the  deficiency  bill. 

Cross-examining  FCC  Chairman 
Paul  A.  Porter  on  Oct.  22,  Rep. 
Cannon  praised  the  British  system 
of  Government  .ownership,  decried 
the  American  system  and  advo- 
cated that  FM  channels  be  retained 
by  the  U.  S.  and  operated  in  a  man- 
ner similar  to  the  British  Broad- 
casting Corp. 

Several  members  of  the  Appro- 
priations ;  subcommittee  showed 
greater  interest  in  radio's  profits 
than  they  did  in  the  Commission's 
request  for  $785,000  additional 
funds  to  employ  501  extra  persons 
to  help'process  the  enormous  num- 
t    ber  of  applications  on  file. 

Indications  were  the  Committee 
would  cut  the  $785,000  request  in 
half.  The  hearings  developed  these 
highlights : 

The  FCC  feels  that  radio's  200% 
profit  on  depreciated  plant  cost  is 
far  too  high,  that  broadcasters 
"owe  something  to  the  public  in  the 
services  performed." 

Laws  Would  Control  Nets 

Recommendations  for  legislation 
which  would  place  further  controls 
over  the  networks  is  being  consid- 
ered by  the  Commission. 

Chairman  Porter  is  "not  satis- 
fied" with  some  high  prices  paid 
for  stations  in  sales  the  last  year 
I  or  two. 

Chairman  Cannon  charged  that 
broadcasters,  receiving  from  the 
Government  a  "gracious  gift"  in 
the  form  of  a  frequency,  suddenly 
become  multimillionaires.  He  thinks 
taking  income  taxes  is  not  enough 
— the  Government  should  "take  it 
all". 

Chairman  Porter  opposed  Gov- 
ernment ownership,  admitted  there 
are  some  "deficiencies"  in  the 
American  system  but  testified  that 
radio  must  "clean  its  own  house" 
through  self-regulation. 

Rep.  Taber  (R-N.  Y.)  suggested 
that  broadcasters  should  pay  some 
kind  of  a  franchise  tax. 

Impressed  with  the  British  sys- 
tem of  Government  ownership  fol- 
lowing a  trip  to  Europe,  Rep.  Can- 
non praised  the  BBC  and  severely 
criticized  the  American  system. 

"Under  the  English  system  the 
Government  owns  the  radio  chan- 
nels, and  there  is  no  advertising 
at  all,"  he  asserted.  "That  is  a 
happy  situation."  His  statement 
touched  off  a  lengthy  debate  involv- 
ing  Chairman  Porter  and  Reps. 

Page  20    •    November  26,  1945 


Rabaut  (D-Mich.),  Woodrura  (D- 
Va.),  Ludlow  (D-Ind.),  Taber  and 
Wigglesworth  ( R-Mass. ) . 

Chairman  Cannon  contended  that 
under  the  American  system  private 
industry  gets  a  frequency  as  a 
"gracious  gift"  worth  "millions  of 
dollars"  and  the  Federal  Govern- 
ment gets  nothing.  Mr.  Porter  re- 
minded him  that  radio  pays  heavy 
corporate  and  excess  profits  taxes 
as  well  as  individual  taxes. 

"Why  take  taxes  when  we  can 
take  it  all?"  demanded  the  Mis- 
sourian.  Chairman  Porter  told  the 
Committee  that  radio  was  an 
"enormously  profitable  industry," 
that  its  profits  were  200%  of  de- 
preciated plant  value. 

Gets  "Gracious  Gift" 

"It's  a  great  natural  resource  and 
if  it  were  oil  in  the  ground,  or  coal  or 
uranium,  or  anything  of  that  sort, 
and  we  were  to  transfer  it  to  some 
private  company,  the  Government 
would  get  payment  for  value  re- 
ceived," insisted  the  Congressman 
who  hails  from  President  Truman's 
home  state.  "But  here  we  transfer 
to  these  companies  who  .  .  .  have 
nothing  but  a  little  machinery,  a 
very  valuable  right,  and  they  sud- 
denly become  multimillionaires  be- 
cause the  United  States  Govern- 


ment has  transferred  to  them 
gratis  a  channel  on  the  air  which 
belongs  to  the  American  people. 

"Do  you  not  think  that  this  fre- 
q  u  e  n  c  y  modulation  gives  the 
United  States  Government  an  op- 
portunity to  take  over  the  chan- 
nels?" he  demanded.  Rep.  Cannon 
told  about  visiting  BBC,  how  the 
English  Government  receives  20 
million  dollars  or  20  million  pounds 
(he  couldn't  remember  which)  a 
year  from  the  radio  industry, 
while  "our  Government  receives 
nothing".  (Editor's  Note:  Con- 
servative estimates  place  radio's 
excess  profits  tax  alone  at  20  mil- 
lion dollars  [Broadcasting,  Nov. 
19].) 

"Why  isn't  our  Government  as 
well  treated  by  the  radio  industry 
as  the  British  Government?"  de- 
manded the  Congressman.  Mr. 
Porter  explained  that  the  Ameri- 
can system  of  broadcasting  is  de- 
veloped on  an  entirely  different 
basis  than  that  of  Britain,  that  the 
listening  habits  of  Americans  dif- 
fer from  those  of  the  British. 

But  Rep.  Cannon  replied:  "Their 
system  is  that  the  Government  gets 
the  money  and  our  system  is  that 
the  private  firms  come  in  and  are 
given  a  monopoly  as  a  free  and 
gracious  gift  and  get  the  money. 

"Furthermore,"    he  continued, 


"these  private  systems  come  in  and 
litter  the  air  with  continual  adver- 
tising, commercials,  plug-uglies  as 
some  of  the  newspapers  call  them. 
You  cannot  turn  on  your  radio  at 
any  time  but  what  they  are  telling 
you  about  somebody's  beer  or  pills." 

Rep.  Raubaut  interposed,  "And 
you  are  forgetting  soap."  Chimed 
in  Mr.  Porter:  "And  vitamins." 

As  to  FM,  Rep.  Cannon  asked: 
"Why  not  keep  them  and  ,let  the 
Government  have  the  revenue  in- 
stead of  these  private  firms  who 
are  in  the  business  to  make  money 
out  of  it,  and  incidentally  relieve 
the  American  people  of  this  con- 
stant din  in  our  ears,  people  who 
are  selling  something  over  the  air? 
Many  parents  do  not  want  their 
children  continually  importuned  to 
patronize  many  of  the  vendors  who 
cry  their  wares  over  the  radio. 
There  is  the  greatest  contrast  when 
you  turn  on  a  radio  in  England  and 
you  get  a  program  without  inter- 
ference from  somebody  trying  to 
sell  you  something." 

Rep.  Woodrum  challenged  Chair- 
man Cannon,  demanding:  "What 
do  you  get  when  you  turn  that  pro- 
gram on?"  He  defended  the  Ameri- 
can system,  said  that  advertisers 
make  possible  the  "wonderful  tal- 
ent we  get  on  our  radio  here".  Mr. 
(Continued  on  page  80) 


Labor  Unions  Request  16  FM  Stations 


By  RUFUS  CRATER 

LABOR  UNIONS  have  applied  to 
FCC  for  at  least  16  FM  stations 
and  are  prepared  to  spend  upwards 
of  $1,000,000  to  set  them  up  and 
thousands  more  to  get  them  finan- 
cially on  their  own. 

This  was  revealed  last  week  in 
a  study  of  FCC  files.  Some  other 
unions,  including  locals,  are  stock- 
holders in  other  organizations 
seeking  FM  outlets. 

International  Ladies  Garment 
Workers  Union  (AFL),  applying 
as  Unity  Broadcasting  Corp.,  seeks 
stations  in  New  York,  Philadelphia, 
Boston,  and  Chattanooga  [Broad- 
casting, Oct.  15]. 

International  Union,  United 
Automobile,  Aircraft  and  Agricul- 
tural Implement  Workers  of  Amer- 
ica (UAW-CIO)  has  applied  for 
stations  in  Los  Angeles,  Chicago, 
Flint,  Detroit,  Cleveland,  and 
Newark  [Broadcasting,  Dec.  4, 
1944]. 

Amalgamated  Clothing  Workers 
of  America  (CIO)  is  seeking  sta- 
tions in  New  York,  Rochester, 
Chicago,  and  Philadelphia.  The 
latter  two  applications  were  not 
actually  on  file;  probably,  accord- 
ing to  FCC  officials,  because  they 
are  incomplete  in  some  detail. 

National  Maritime  Union  (CIO), 
in  the  name  of  NMU  Broadcasting 
Co.  Inc.,  has  applied  for  a  New 
York  station. 


Chicago  Federation  of  Labor, 
which  has  operated  WCFL  Chicago 
since  1926,  is  applying  for  an  FM 
outlet  in  Chicago. 

In  addition,  United  Electrical, 
Radio  and  Machine  Workers  of 
America  District  4  and  various 
locals  of  International  Fur  and 
Leather  Workers  Union  are  among 
the  stockholders  of  Peoples  Radio 
Foundation  Inc.,  which  has  applied 
for  a  New  York  station. 

All  these  applicants  except 
Chicago  Federation  of  Labor  plan 
to  sell  time,  the  percentages  rang- 
ing from  40  to  55%.  ILGW  spokes- 
men said  their  stations  would  sell 
time  enough  to  make  them  self- 
sustaining  and  estimated  this 
would  be  less  than  50%.  Chicago 
Federation  said  in  its  application 
that  it  would  have  no  commercial 
programs  at  the  start. 

All  the  applications  are  for 
metropolitan  stations. 

Most  of  the  applicants  are 
affiliated  with  CIO,  which  through 
the  CIO  Political  Action  Commit- 
tee has  been  particularly  vocal  in 
urging  labor  groups  to  take  advan- 
tage of  opportunities  in  radio. 
CIO-PAC  has  issued  a  Radio  Hand- 
book  to  explain  to  labor  its  rights 
to  radio  time,  how  best  to  use  it, 
and  "how  to  assure  that  the  radio 
is  used  as  intended,  namely,  to 
serve  the  best  interests  of  the 
people." 


NMU's  proposed  station,  operat- 
ing with  a  maximum  of  10  kw, 
would  be  on  the  air  at  least  four 
hours  daytime  and  four  at  night, 
with  55%  commercial  and  45% 
sustaining.  Schedule  would  include 
information  of  special  interest  to 
merchant  seamen ;  experimental 
programs  to  educate  and  entertain 
children;  programs  to  educate 
alien  groups  on  the  responsibilities 
and  duties  of  citizenship  and  to  in- 
form the  community  on  civic,  cul- 
tural, and  patriotic  activities,  and 
to  aid  public  institutions. 

Cost  Estimated  at  $31,000 
NMU  estimated  total  cost  of  in- 
stalling the  station  would  approxi- 
mate $31,000  and  monthly  operat- 
ing costs  would  be  $2,500.  Monthly 
revenue  was  not  estimated. 

Amalgamated  Clothing  Workers' 
applications  estimated  the  total 
cost  of  its  proposed  New  York  sta- 
tion would  be  $35,300  and  of  the 
Rochester  outlet  $61,300.  New  York 
station  was  expected  to  cost  $4,500 
a  month  for  operation;  Rochester, 
$3,500.  Income  was  not  estimated. 
Programming  in  both  cases  would 
be  about  40%  commercial  to  60% 
sustaining,  with  "well-rounded" 
programs  includinng  entertain- 
ment, religious  broadcasts,  and 
news.  The  applications  said  "out- 
standing public  service  programs" 
would  be  transcribed  for  inter- 
(Continued  on  page  85) 


BROADCASTING    •  Telecast 


POWER  TO 
PERSUADE 


1.  Within  the  26-county  Oklahoma  City  market  more  men,  women 
and  children  read  The  Oklahoman  and  Times  than  read  any 
other  newspapers. 

2.  No  farm  paper,  state,  sectional  or  national  goes  into  as  many 
farm  homes  in  the  Oklahoma-North  Texas  area  as  The  Farmer- 
Stockman. 

3.  Survey  after  survey,  made  by  impartial  and  recognized  au- 
thorities prove  the  right  to  WKY's  use  of  the  slogan,  "The 
station  most  Oklahomans  listen  to  most." 

4.  Agencies  in  409  Oklahoma  cities  and  towns  make  Mistletoe 
Express  Service  the  state's  most  powerful  factor  in  keeping 
dealers'  stock  fresh  the  state  over. 


MISTLETOE  EXPRESS  * 


When  action  is  required  and  demanded,  in  the 
city  ...  on  the  farm  .  .  .  over  the  air  ...  in-  the 
dealer's  stockroom,  The  Oklahoma  Publishing 
Company  has  a  specialized  way  of  getting  results. 
Through  the  state's  greatest  newspapers,  the  area's 
most-listened-to  radio  station,  the  Southwest's  favorite 
farm  paper  and  the  most  unique  statewide  express 
service  in  America  merchandisers  have  found  a 
single-handed  way  to  do  a  four-fold  job. 


*  FARMER-STOCKMAN 


OL  OKLAHOMA 
PUBLISHING 
COMPANY 


THE  DAILY  OKLAHOMAN  *  OKLAHOMA  CITY  TIMES 
THE  FARMER-STOCKMAN  MISTLETOE  EXPRESS 

WKY,  OKLAHOMA  CITY  *  KVOR,  COLORADO  SPRINGS 
KLZ,   DENVER   (Under   Affiliated  Management) 

REPRESENTED  BY  THE  KATZ  AGENCY 


J 


Returning  GIs  Need  Radio's  Aid 


VA  Radio  Director  Says 
Broadcasters  Can 
Guide  Veterans 

By  JOSEPH  L.  BRECHNER 
Director,  Radio  Service 
Veterans  Administration 

DURING  each  day  of  broadcast- 
ing, over  55,000  servicemen  and 
women  leave  separation  centers  re- 
turning to  civilian  life.  Usually, 
before  the  night  is  over,  and  cer- 
tainly within  a  day  or  two,  the 
veteran  is  pulling  his  "civvies" 
from  closets  and  airing  years  of 
camphor  from  his  clothes.  His 
home  is  a  festive  place:  the  radio's 
alive  with  his  favorite  programs. 
Visitors  drop  in  frequently  to  wel- 
come back  the  returnee.  There  are 
parties,  home-cooked  food  and, 
even  more  delicious,  sleep. 

Then,   in   a   quiet  moment,  he 


RADIO'S  "next  big  job",  says 
JOSEPH  L.  BRECHNER,  director 
of  Radio  Service,  Veterans  Admin- 
istration, is  to  help  guide  veterans 
in  their  return  to  civilian  life.  In 
this  article  he  makes  suggestions 
for  accomplishment  of  this  task. 
During  the  war  Mr.  Brechner,  for- 
merly a  free-lance  writer  and  at 
one  time  with  Harwood  Martin 
Adv.  Agency,  Washington,  served 
in  the  Radio  Branch,  War  Dept., 
AAF.  When  discharged,  he  was  at 
the  Office  of  Radio  Production, 
Headquarters,  AAF,  during  which 
time  he  supervised  eight  AAF  net- 
work shows  and  was  foreign  editor 
of  "Your  AAF". 

opens  that  brown  envelope  he  car- 
ried back  with  him  from  service. 
He  sees  his  discharge  certificate 
and  the  various  forms  and  papers 


that  testify  to  his  separation  from 
the  service  and  he  wonders, 
"What's  next?"  "You're  free!"  re- 
plies an  inner  voice.  "Oh  yeah!" 
comes  the  prompt  reaction.  "What 
about  all  those  things  they  told  me 
about  just  before  I  left?  Let's  see, 
what  was  I  supposed  to  do  about 
my  insurance?  My  education?  My 
pension?  etc.,  etc." 

He  remembers  he  was  given 
counsel  on  all  these  matters.  There 
was  a  handy  pamphlet — "Where  is 
that  damn  thing?"  Some  things  he 
was  supposed  to  do  are  clear  in 
his  mind,  others  are  confused. 

Having  passed  through  a  separa- 
tion center  recently,  I  can  testify 
that  the  counselling  service  is  ex- 
cellent. But  there's  too  much  to 
learn  in  too  brief  a  time.  There 
was  the  whispered  advice,  "Don't 
complain — don't  ask  questions — or 
they'll  hold  you  longer."  At  that 


Meet 

Bud  LYNCH! 

our 

SPECIAL -EVENTS 
DIRECTOR 


£  Formerly  a  member  of  our  staff,  Bud  enlisted 
in  the  Canadian  Army,  rose  to  the  rank  of  Captain 
and  was  a  casualty  in  the  Normandy  Invasion, 
ETO.  After  his  recovery  he  filled  major  radio 
assignments  for  the  Army  until  his  honorable  dis- 
charge two  months  ago.  Capt.  Lynch  will  direct 
all  CKLW  special  broadcasts  in  the  interest  of 
on-the-spot  special  events,  public  service  and  wel- 
fare, and  wherever  this  station  can  be  an  instrument 
of  good  for  the  community. 


•   NOTE  AGENCIES  and 

ADVERTISERS:  Long  noted 
for  our  ability  to  impress  people 
through  constructive  program- 
ming, Capt.  Lynch 's  appointment 
is  further  evidence  of  our  desire 
to  keep  ahead  of  the  trend  in 
this,  America's  Third  Market. 


5,000  Watts 
at  800  kc. 
day  and  night 


In  The  Detroit  Area,  it's 

CKLW 

J.  E.  CAMPEAU,  Managing  Director 
ADAM  J.  YOUNG,  Jr.,  INC.,  Nat'l  Representative 


Mutual 
Broadcasting 
System 


Page  22     •     November  26,  1945 


MR.  BRECHNER 

stage  of  the  game  a  serviceman's 
only  interest  is  to  get  out.  As  a 
result  of  his  impatience  and  mis- 
conception, he  misses  much  help- 
ful advice  and  must  start  over 
again.  Now  he  has  a  thousand 
questions  and  he  needs  a  friendly 
voice  to  answer  them. 

And  that's  radio's  next  big  job. 
Congress  has  directed  the  Vet- 
erans Administration  to  inform 
every  veteran  fully  of  his  or  her 
rights  and  benefits  under  the  GI 
Bill  of  Rights  (Public  Law  No. 
346)  and  other  laws  affecting  vet- 
erans. This  involves  more  than  15 
million  veterans  and  their  families. 
To  accomplish  this  mission,  an  ade- 
quate public  relations  organization 
is  now  being  established  in  the 
Veterans  Administration.  It  will 
channel  information  through  all 
media.  Radio,  we  hope,  will  carry 
its  share  on  national,  regional  and 
local  levels. 

VA  Radio  Unit 

To  assist  broadcasters,  a  radio 
service  has  been  established  in  the 
Central  Office  of  Veterans  Admin- 
istration in  Washington.  Experi- 
enced radio  personnel  will  also  be 
assigned  to  thirteen  key  cities 
.  throughout  the  U.  S.  where  VA 
branch  offices  are  located. 

The  VA's  radio  unit  will  service 
network  broadcasters  and  writers 
with  complete  background  infor- 
mation for  use  in  preparing  their 
programs.  Fact  sheets,  prepared 
scripts  and  transcriptions  will  be 
made  available  to  local  stations. 
VA  spokesmen  will  be  made  avail- 
able for  broadcasts.  Touring  pro- 
grams will  be  invited  to  entertain 
at  VA  hospitals. 

The  Veterans  Administration  al- 
ready is  co-operating  with  Colum- 
bia Broadcasting  System  in  devel- 
oping a  new  veterans  network 
radio  series  scheduled  to  be  aired 
this  winter.  Meanwhile,  top  VA 
officials  already  have  appeared  on 
both  network  and  local  broadcasts. 
A  straight-from-the-shoulder  series 
is  being  developed  for  broadcast 
overseas  through  the  Armed 
Forces  Radio  Service  for  the  bene- 
fit of  men  still  in  the  service. 

Throughout  the  country,  many 
radio  stations  have  developed  spe- 
cial veterans'  broadcasts,  seeking 
to  answer  the  many  questions  in 
{Continued  on  page  7-4) 
BROADCASTING    •  Telecasting 


KRNT 


5000  WATTS 

(FULL  TIME) 

1350  Kilocycles 

AMERICAN  BROADCAST! NG  COMPANY 

Affiliated  with  the  Des  Moines 
Register  &  Tribune 


KRNT 

?4  &wle&  Station 

WOL  Washington,  WHOM  New  York,  WCOP  Boston,  WNAX  Sioux  City -Yankton 


HOOPER 

The  Test 
Thai  Ml- 

'      The  Tale  "  , 

Ask  your  Katz  Man  about  the 
[     Des  Moines  JULY-AUGUST 

Hooper  Ratings.  They  tell  a  .'        *  '        ■  .  '    .       .  ' 

tale  of  i 

.  .  .  aggressive  station 
|    management,  plus  ... 

GOOD  PROGRAMMING 
PROMOTED  RIGHT. 


BROADCASTING    •  Telecasting 


November  26,  1945     •    Page  23 


WSAM's  SPECIAL  SERVICE  TO  BLIND 

Station  Undertakes  Printing  of  Program  Logs 
 In  Braille;  State  Institutions  Aid  


When  you  gun 
the  same  field 
year  after  year 
. . .  the  gunning 
must  be  good! 


And  when  scores  of  smart  advertisers  use 
the  same  Station  to  sell  their  merchandise 
year  after  year— as  scores  of  WIP  advertis- 
ers do  — the  "bag"  of  profit  must  be  good! 

Yes,  there  are  a  few  availabilities,  but 
they're  being  "winged"  quickly.  Better 
"set  your  sights"  now! 

3d  Market 
MUTUAL 
Affiliate 

610  K.C.-5000  Watts        "^M^Wl  IIHiX 

REPRESENTED  NATIONALLY  by  GEO.  P.  H0LLING8ERY  CO. 


A  REAL  PUBLIC  service  has  been 
started  by  WSAM  Saginaw,  Mich., 
in  printing  Braille  program  logs  for 
the  blind. 

The  idea  was  born  when  Bob 
Phillips,  WSAM  manager,  drove  to 
the  Saginaw  branch  of  the  Michi- 
gan Employment  Institute  for  the 
Blind  to  deliver  some  Victory  Bonds 
the  institute  had  purchased  through 
the  station. 

He  happened  to  ask  Sam  Chele- 
nets,  purchaser  of  the  bonds  and 
sightless  supervisor  of  the  rug- 
weaving  department,  how  he  was 
able  to  tell  what  programs  were 
scheduled.  "I  have  a  boy  come  in 
and  read  them  to  me  from  the  pa- 
per once  a  day,"  Mr.  Chelenets  ex- 
plained. 

Immediately  Mr.  Phillips  con- 
tacted Dr.  Edward  L.  Collins,  blind 
superintendent  of  the  institute, 
and  suggested  the  use  of  Braille 
presses  at  the  institute  for  making 
radio  logs. 

Dr.  Collins  enthusiastically  ap- 
proved, and  by  Nov.  9  the  first  log 
appeared,  in  time  to  celebrate  the 
25th  anniversary  of  the  radio  in- 
dustry. 

"To  WSAM's  knowledge,"  Mr. 
Phillips  says,  "this  Braille  edition 
of  their  radio  program  schedules 
is  the  first  to  be  printed.  Copies 
will  be  distributed  in  cooperation 
with  the  Michigan  State  Institute 
for  the  Blind,  under  the  direction 
of  Miss  Stella  Mackie  to  all  blind 
men,  women  and  children  in  the 
WSAM-serviced  area." 

Any  station  wishing  information 
on  the  service  is  invited  to  write 
Mr.  Phillips. 


WAC  Booklets  Request 
Aid  in  Drive  for  Vets 

WAR  Advertising  Council  has  pre- 
pared two  new  campaign  guides, 
urging  American  industry  to  direct 
its  advertising  and  promotion  ef- 
forts to  further  the  "Veterans 
Assets"  campaign. 

One  booklet,  "How  You  Can 
Help  America  Solve  Its  Next  Big 
Problem",  requests  advertisers  to 
use  spot  announcements  on  the 
campaign  and  includes  two  types  of 
announcements,  "situations  want- 
ed" and  "disabled  veteran".  Other 
booklet's  theme  is  "Your  Hospital 
Needs  Help".  It  suggests  using  ra- 
dio cooperation  when  sponsor  uses 
local  or  regional  radio  and  points 
out  that  special  messages  based  on 
information  supplied  in  the  guide 
can  be  used.  For  help  in  preparing 
special  copy  or  arranging  special 
events  the  booklet  asks  advertisers 
to  write  directly  to  War  Adv.  Coun- 
cil, 11  West  42nd  St.,  New  York. 


FIRST  BRAILLE  radio  logs  from 
WSAM  are  presented  to  San  Chel- 
enets (0  by  Bob  Phillips,  WSAM 

manager. 


United  Nations  Program 
Planning  on  Workshops 

NEXT  THREE  sessions  of  the 
American  Assn.  for  the  United 
Nations  weekly  workshops  will 
deal  with  the  do's  and  don'ts  of 
radio  as  aids  to  chairmen  plan- 
ning programs  in  the  interest  of 
the  United  Nations.  Begun  early 
in  October,  workshops  are  held 
each  Tuesday  afternoon  from  3  to 
5  p.m.  at  45  E.  65th  St.,  New  York. 

Dorothy  Lewis,  Co-ordinator  of 
Listener  Activity,  NAB,  and  Mrs. 
Frances  Wilder,  CBS  consultant 
on  day-time  programs,  discussed 
"How  to  Utilize  Existing  Radio 
Programs"  at  the  Nov.  20  session. 
Techniques  for  setting  up  new 
broadcasts  will  be  explained  Nov. 
27  by  Grace  Johnson,  director  of 
Women's  and  Children's  programs 
for  American.  Dec.  4,  Charles  S. 
Monroe,  staff  editor  of  the  pro- 
gram writing  department  of  CBS, 
will  speak  on  "Writing  a  Radio 
Script."  On  Dec.  11,  Dr.  Penning- 
ton Haile,  of  World  Wide  Broad- 
casting Foundation  and  Emily  L. 
Haley,  executive  secretary,  record- 
ings division,  New  York  U.  Li- 
brary, will  conduct  the  session  on 
the  subject  of  "How  to  Use  Trans- 
criptions and  Recordings". 


END  of  war  has  not  curtailed  appro- 
priation budget  of  North  American  BBC 
offices  as  indicated  by  the  approximate 
$10,000  cost  for  the  special  listening 
room  with  the  newest  engineering 
equipment  now  bein£  installed  in  the 
New  York  offices. 


Would  Enter  Radio 

RADIO  and  electrical  appliance 
businesses  top  requests  to  Dept.  of 
Commerce  by  veterans  and  others 
who  seek  information  on  how  to 
establish  businesses  of  their  own. 
Many  personal  interviews  have 
been  granted  by  the  department's 
Washington  and  field  offices,  sup- 
plementing prepared  material. 
O'ther  types  of  business  command- 
ing interest  are  restaurants,  filling 
stations,  grocery  stores,  dry  clean- 
ing, building  contracting  and 
foreign  trade.  The  department  has 
prepared  an  outline  for  a  course 
in  small  business  management 
which  has  been  supplied  college 
business  schools  and  economics  de- 
partments. 


Page  24    •    November  26,  1945 


BROADCASTING    •  Telecasting 


GOOD 


NEWS  FOR  BROADCASTERS 


iZCJL  88-108  yi/leflacycL 


7 


Ittet* 


M 


oud&tincj     c^u lament 


This  REL  broadcasting  equipment  can  now  be  ordered  ...  to  meet  or  exceed 
present  FCC  requirements.*  Entirely  new  .  .  .  with  important  design  advance- 
ments. 

With  the  new  Armstrong  Modulator  .  .  .  providing  simple,  stable  .  .  .  even 
more  efficient  performance  than  ever  before! 

Power  Output  Cat.  No. 

250  watt  549A-DL 
1000  watt  518A-DL 
3000  watt  519A-DL 
10,000  watt  520A-DL 

Cat. 

603 —  Studio  Speech  Console,  Table  type,  6  Position 

604 —  Station  Speech  Console,  Table  type,  combined  with  Cat.  600  Monitor 
and  transmitter  desk  control 

Cat. 

600  FM  Station  Frequency  and  Modulation  Monitor 

Wire  or  Write  today  for  technical  data,  prices  and  delivery  ...  or  better  yet 
...  do  as  other  broadcasters  have  already  done — send  your  order,  subject 
to  later  confirmation,  thus  assuring  early  delivery. 


*  REL  FM  equipment  guaranteed  to  meet  or  better  the  FCC  standards 
engineering  practice  for  FM  Broadcast  stations. 


of  good 


<3a>. 


Sales  Representatives 


MICHIGAN 
M.  N.  Duffy  &  Co.,  Inc. 
2040   Grand   River  Ave. 
Detroit,  Mich. 


MIDWEST 
REL  Equipment  Sales,  Inc. 
612  N.  Michigan  Blvd. 
Chicago,  111. 


PACIFIC  COAST 
man  B.  Neely  Enterprise* 
7422  Melrose  Avenue 

Hollywood  46,  CaL 


Pioneer  Manufacturers  of  FM  Transmitters  Employing  Armstrong  Phase-Shift  Modulation 


RADIO  ENGINEERING  LARS.,  INC. 

G&p^ ,  N  .  Y. 


WAKR 


AKRON'S 


STATION 


ALL    DAY  LONG 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron* 

•  C.  E.  HOOPER  SUMMER  1945  INDEX  8  A.  M.  TO  6  P.  M. 


Alt*  TO0B* 


:mm-      1  Hi 


feoAic  Station 
AMERICAN  BROADCASTING  CO. 
5000  WATTS  *  DAY  &  NIGHT 


RCA  Video  Is  to  be  Exhibited 
At  New  York  Marketing  Forum 

AN  RCA  EXHIBIT  portraying  the 
story  of  electronic  television  over 
the  last  20  years  will  have  its  first 
public  showing  preceding  a  nation- 
wide tour  today  (Nov.  26)  at  the 
final  session  of  the  first  national 
marketing  forum  presented  by'  the 
Sales  Managers  Club  of  New  York 
at  the  Hotel  Roosevelt. 

Opening  with  a  luncheon  session 
and  continuing  through  the  after- 
noon and  evening,  the  forum  theme 
will  be  '"Advertising's  Place  in 
Postwar  Distribution."  Charles 
Luckman,  president,  Pepsodent  di- 
vision of  Lever  Bros.,  will  speak  at 
the  luncheon  session,  to  be  presided 
over  by  Joseph  M.  Dawson,  chair- 
man of  the  board,  Advertising  Fed- 
eration of  America.  J.  Penfield 
Seiberling,  president,  Seiberling 
Rubber  Co.,  will  preside  over  the 
afternoon  session. 

Afternoon  speakers  include : 
Clarence  Francis,  chairman  of  the 
board  of  General  Foods  Corp.,  on 
"How  Management  Counts  on  Ad- 
vertising in  Postwar  Distribution"; 
Robert  M.  Hanes,  former  president, 
American  Banking  Association,  on 
"A  Banker  Looks  at  Advertising"; 
Don  Belding,  chairman  of  the 
board,  Foote,  Cone  &  Belding,  on 
"Advertising  Can  and  Must  Do  a 
Public  Relations  Job  for  Distribu- 


NO 

HARD 
FEELINGS 

TOWARD 
ILL  WILL  (Ky.) 

tucky  community  *       ^  to 

tune  in  some  5U,«  w AVE  and 
covers  ^J^"^  are  satisfied 
WAVE'S  ^f^f  the  Louis- 
wUh£efnf  Area,  whose  lis- 
ville  Trading  ^  buying 
teners   reP^  J of  the  State 

power,  ^«-^,rr:  offering  Ken- 
combined,  we  loW. 
tucky's^stmarke  dbe8ur. 

eliminates  for  you. 

Louisviu.rs 


tion";  George  S.  Jones  Jr.,  presi- 
dent, National  Federation  of  Sales 
Executives,  on  "Bundling  It  Up". 

Bruce  Barton,  president  of 
BBDO,  will  be  toastmaster  at  the 
banquet  session,  at  which  John  W. 
Snyder,  director  of  war  mobiliza- 
tion and  reconversion,  will  speak 
on  "Distribution — Reconversion's 
Basic  Problem".  Dinner  session 
will  also  feature  Mutual's  quiz 
show,  The  Better  Half,  with  well- 
known  couples  selected  from  the 
audience  as  participants.  Ray  Bill, 
chairman  of  the  forum  committee 
on  recapitulation,  will  give  a 
dramatized  presentation  summing 
up  the  significance  of  the  six-day 
program. 

Through  video  receivers  installed 
in  the  foyer  of  the  grand  ballroom, 
those  present  will  be  able  to  watch 
the  boxing  bouts  at  the  St.  Nicho- 
las Arena  as  broadcast  by  NBC's 
television  station,  WNBT,  under 
sponsorship  of  Gillette  Safety 
Razor  Corp. 

The  Television  exhibit,  which 
will  be  on  display  from  10:30  a.m., 
includes  models  of  the  iconoscope 
and  kinescope  as  well  as  a  minia- 
ture video  transmitter  and  receiver 
and  a  chronology  of  television  de- 
velopment from  1924  to  the  present. 
Exhibit  also  includes  a  scale  model 
of  television  studio  complete  with 
actors,  directors,  cameras,  micro- 
phones, etc.  Action  maps  show  how 
television  station,  WNBT,  under 
and  radio  relay  will  serve  the  na- 
tion in  the  future. 


Emerson  Pensions 

EMERSON  RADIO  &  PHONO- 
GRAPH Corp.,  New  York,  an- 
nounced last  week  the  introduction 
of  an  employe  pension  plan  provid- 
ing additional  income  to  Social  Se- 
curity benefits  and  including  a  life 
insurance  feature.  Chase  National 
Bank  of  New  York  City  will  act  as 
trustee  and  Mutual  New  England 
Life  Insurance  Co.  will  carry  the 
pension  program,  whose  entire  cost 
will  be  paid  by  the  company. 


GOING 

PLACES  FAST 

IN 

IDAHO 

ftW  a  Co. 


NATIONAL  REPRESENTATIVES 


KSEI 

POCATELLO  •  IDAHO 


Page  26    •    November  26,  1943 


BROADCASTING   •  Telecasting 


CBS 


STARS  ARE  ALWAYS  SHINING  OVER 


^fc*2£e./^&-viA  WMT 


Big  night  Wednesday!  WMT  presents  Frank  Sinatra  to  all 
of  Eastern  Iowa.  Another  CBS  exclusive  that  creates 
for  WMT  more  listeners  than  any  other  station  in  Eastern 
Iowa.  We've  backed  up  our  popularity  by  delivering  to 
advertisers  the  largest  population  coverage  of  any  sta- 
tion in  the  Hawkeye  State*.  .  .  at  Iowa's  best  fre- 
quency— 600  KC,  5000  watts.  Few  other  stations  pro- 
vide such  a  faithful  audience  who  not  only  have  the 
desire  to  listen,  but  the  money  to  buy. 

*  Bated  on  2-5  mv  coverage 

Check  your  coverage  map  —  and  check  WMT  with  your 
KATZ  AGENCY  man.   Contact  him  for  current  availabilities. 


BROADCASTING    •  Teleca»ting 


November  26,  1945    •    Page  27 


Mutual  Billings  Will  Increase 
10%  by  End  of  Year-Kobak 


Stewart- Warner  Postwar 
Sets  Cover  Wide  Range 

CLAIMING  60%  greater  sensitivity 
and  selectivity  than  prewar  models, 
Stewart- Warner  announced  post- 
war line  of  radios  will  include  14 
designs,  ranging. from  small  plastic 
table  sets  to  full-sized  console  fur- 
niture radio-phonograph  combina- 
tions with  new  automatic  record 
changer. 

With  four  continuous-flow  pro- 
duction lines  in  operation  at  new 
Chicago  plant,  company  will  pro- 
duce 5,000  sets  daily  at  full  ca- 
pacity. Television  receivers  are  not 
included  in  immediate  production. 
Firm  says  video  will  be  prepared 
for  this  market  when  medium  is 
more  practical. 


DISCHARGED  CANADIAN  servicemen 
and  women  are  receiving  vocational 
training  at  government's  Training  and 
Re-establishment  Institute,  Toronto, 
which  includes  a  course  in  commercial 
broadcasting  in  the  school  of  elec- 
tronics. Complete  studios  and  control 
rooms  have  been  established  at  school. 


MISSISSIPPI  NET 
DEBUT  SLATED  JAN.  1 

DEBUT  of  Mississippi  Valley  Net- 
work, operated  by  North  Central 
Broadcasting  S  y  st  e  m,  Chicago, 
originally  set  for  November  12, 
has  been  moved  up  to  January  1  to 
allow  additional  stations  to  clear 
for  the  network  show,  Town  & 
Country  Time. 

Program  will  originate  from 
WLOL  Minneapolis,  with  orches- 
tra, outstanding  musical  acts  and 
a  nationally-known  m.  c,  NCBS 
has  previously  announced. 

Meanwhile,  in  addition  to  par- 
ticipating sponsorship  by  General 
Mills,  A.  E.  Staley  Mfg.  Co.,  De- 
catur, 111.,  has  purchased  partici- 
pating sponsorship  for  its  product 
Sweetoes  Corn  Syrup. 

When  show  debuts  it  is  planned 
to  offer  cut-ins  by  local  stations  for 
active  participation  on  show,  which 
will  be  aired  from  7:00-8:00  a.m. 
(CST). 


MUTUAL  will  wind  up  this  year 
with  about  10%  more  billings  than 
in  1944,  Edgar  Kobak,  network's 
president,  reported  Monday  at  a 
luncheon  for  the  trade  press  given 
by  Mutual  in  observance  of  the 
completion  of  his  first  year  as 
president.  Since  Mutual  had  gross 
billings  of  $19,533,650  last  year, 
this  would  increase  the  total  by 
roughly  $2,000,000. 

At  present  1946  looks  at  least 
as  good  and  maybe  a  little  better 
than  this  year,  Mr.  Kobak  said, 
adding  that  the  network  hopes  to 
strengthen  its  sales  force  with  the 
addition  of  about  five  more  sales- 
men. 

Discussing  stations,  he  said  that 
Mutual  added  30  new  affiliates  in 
1945  and  will  add  possibly  40  more 


by  the  end  of  1946.  The  network's 
goal,  he  stated,  is  325,  based  on  the 
slogan  of  "greater  coverage  at  less 
cost."  This,  he  admitted,  is  a  re- 
versal of  the  policy  of  other  net- 
works. Mutual  will  not  itself  go 
into  FM  and  television,  he  said, 
but  will  follow  its  AM  policy  of  al- 
lowing its  shareholders  to  own  and 
operate  the  stations.  The  network's 
engineering  staff  is  studying  these 
matters  carefully,  he  reported,  to 
advise  and  assist  the  expansion  of 
shareholders  and  affiliates  into 
these  new  fields  of  broadcasting. 

Reminding  his  audience  that  a 
year  ago  some  of  them  had  asked 
about  the  control  of  the  sharehold- 
ers and  how  much  freedom  he  and 
his  assistants  would  be  allowed  in 
operating  Mutual,  Mr.  Kobak  de- 
clared that  the  shareholders  had 
lived  up  to  their  promise  to  give 
management  free  reign  and  that 
he  has  had  more  freedom  in  oper- 
ating Mutual  than  he  ever  experi- 
enced at  NBC  or  the  Blue. 

No  Problem 

There  has  been  no  problem  of 
getting  clearances  for  programs 
from  the  shareholder  stations,  he 
stated.  Praising  Phillips  Carlin, 
vice-president  in  charge  of  pro- 
grams, for  the  development  job  he 
has  done,  he  said  that  the  share- 
holders this  fall  voted  an  addition- 
al appropriation  for  programs 
over  the  $1,500,000  given  this  de- 
partment in  the  spring.  As  indica- 
tive of  Mutual's  success  in  devel- 
oping new  shows,  he  pointed  out 
that  five  of  radio's  top  ten  adver- 
tisers are  now  Mutual  clients  and 
that  four  of  the  five  are  sponsoring 
programs  developed  by  the  net- 
work. 

Mutual  and  its  executives  are 
doing  all  they  can  to  help  return- 
ing veterans  get  established  in  ra- 
dio, Mr.  Kobak  reported.  Not  only 
is  the  network  taking  back  the 
score  or  so  of  former  employees 
returning  from  service,  but  it  is 
taking  them  back  at  the  salaries 
they  would  be  earning  if  they  had 
worked  straight  through  the  war 
at  Mutual — 30%  to  40%  more  than 
when  they  left.  Mutual  is  also  find- 
ing positions  for  others  formerly 
employed  elsewhere  in  radio.  He 
and  the  other  tbp  executives  will 
always  find  time  to  talk  to  veter- 
ans, he  said,  and  to  help  those 
who  cannot  be  added  to  the  net- 
work staff,  bulletins  are  sent  to  all 
affiliated  stations  stating  the  quali- 
fications of  applicants,  which  has 
already  resulted  in  the  placement 
of  a  number  of  veterans  at  Mutual 
stations. 


PUBLIC  SERVICE  feature  "Veterans' 
Vocational  Service"  on  WBYN  Newark, 
has  been  cited  by  John  W.  Green,  con- 
tact officer  of  New  York  regional  office 
of  the  Veterans  Administration,  in  a 
letter  which  he  expressed  his  gratefull- 
ness  to  the  station  and  its  staff  "for 
the  efforts  and  time  that  you  are  so 
generously  extending  on  behalf  of  our 
returning  service  men." 


PUT  YOUR  SPOTS  WHERE 
THEY'LL  GET  BEST  RESULTS 


T-H-S  WILL  GIVE  YOU  ACCURATE 
FACTS  ON  RADIO  AND  MAR- 
KETS IN  THE  MIDDLE  WEST 
AND    GREAT  SOUTHWEST: 


Reach  the  expanding  peacetime 
market  in  this  rich  Southwest  and 
Middle  West  territory  by  placing 
your  radio  spots  where  they're 
sure  to  do  the  most  good.  Let  the 
T.  H.  S.  representative  nearest  you  pass 
on  his  intimate  knowledge  of  this  respon- 
sive market  to  you,  now! 


f0/«.            f    i  

V«*D0   /   — — \. 

*  (  W         /            /  1 

ARKANSAS 

"           \  *'SS.  / 

iouisianT 


TaYLUR  WuWE$NtfWl7EN  y(^^^L  K£T 

General 


Sales  Offices 

w  York  Hollywood 
icago  San  Franci< 

Has  Portland 
neral  Offices — Amarillo 


Page  28    •    November  26,  1945 


BROADCASTING    •  Telecasting 


NAB  Clinic  Asks  Improvement 
Of  News  Standards  in  Stations 

Meeting  at  Springfield  Points  Out  Inadequacy 
Of  Wire  Service  Regional  Coverage 


STATION  MANAGERS  attending 
radio's  first  news  clinic,  Nov.  16, 
at  Springfield,  111.,  under  NAB 
auspices,  were  urged  to  inaugurate 
"one-man  news  departments"  to 
combat  the  "stereotyped"  approach 
of  news  coverage  as  supplied  by 
wire  services. 

NAB's  Radio  News  Committee, 
with  E.  R.  Vadeboncoeur,  vice- 
president  of  WSYR  Syracuse,  as 
chairman,  Arthur  Stringer,  NAB 
director  of  circulation  as  secretary, 
and  Les  Johnson,  general  manager 
of  WHBF  Rock  Island,  111.,  and 
president  of  the  9th  district  NAB, 
offered  their  proposals  during  a 
round-table  discussion  during 
which  some  40  managers  and  news 
editors  outlined  their  individual 
problems. 

The  News  Committee  was  told: 

There  are  "too  many"  newscasts 
on  most  stations. 

Networks  tend  to  "editorialize" 
to  too  great  a  degree  on  their 
coverage  of  national  and  interna- 
tional events. 

Inadequate  'Regional'  Coverage 

Wire  services  fail  to  provide  ade- 
quate "regional"  coverage,  and 
copy  is  frequently  inaccurate  and 
poorly  written,  without  proper  re- 
gard for  radio  delivery. 

In  recommending  establishment 
of  "one-man  news  departments" 
the  News  Committee  said  such  de- 
partments would  provide  service  to 
listeners  comparable  to  city  staffs 
of  local  newspapers;  would  add  to 
prestige  of  stations  by  having  rep- 
resentatives at  important  news 
events;  would  give  newscasts  by 
local  commentators  a  more  per- 
sonal approach,  with  local  news 
competing  with  state,  national  and 
international  coverage. 

The  committee  pointed  out  that 
a  person  controlling  news  coverage 
for  each  station  should  "be  old 


enough  to  have  sufficient  experi- 
ence to  know  news  value,  and 
young  enough  to  actively  compete 
with  other  news  organizations." 

Whenever  possible  the  news  edi- 
tor should  also  have  the  respon- 
sibility of  delivering  the  news  on 
the  air,  but  first  consideration 
should  be  given  to  news  sources, 
coverage,  reportorial  ability  and 
local  situations  based  on  the  type 
of  community  which  the  station 
serves,  it  was  said. 

Stations  can  no  longer  satisfac- 
torily serve  their  audiences  with 
"ticker  newscasts,"  the  committee 
declared. 

Recorder  Experiences 
Bill  Ray,  head  of  news  and 
special  events  for  NBC  Central 
Division,  told  of  experiences  with 
the  film  and  wire  recorder  and 
demonstrated  advantages  of  its 
uses  for  "on  the  spot"  coverage 
with  transcriptions.  He  pointed 
out  that  neither  recorder  can  dupli- 
cate the  quality  of  an  off-the-line 
broadcast  but  that  adaptability 
and  general  utility  made  its  use 
almost  a  "prerequisite"  of  any  sta- 
tion's news  service. 

Ted  Arnold,  news  editor  of 
WHBF,  also  demonstrated  the  use 
of  the  wire  recorder  by  a  local 
station. 

In  discussing  coverage  provided 
by  wire  services,  AP  and  UP  radio 
services  were  asked  to  provide  rep- 
resentatives of  station  subscribers 
to  sit  in  on  pending  conferences  to 
decide  new  radio  policies. 

"We  are  paying  for  the  service 
and  we  feel  we  should  have  a  voice 
in  determining  how  such  service  is 
to  be  provided,"  Les  Johnson 
pointed  out. 

Phil  Gibson,  news  editor  of 
WMBD  Peoria,  told  the  group  that 
"The  biggest  need  for  improvement 
(Continued  on  page  61) 


n 
11 


Moderate  Initial  Cost 

Worthwhile  savings  are  assured 
over  other  types  of  Vertical  Ra- 
diators, with  complete  prices 
including  construction,  equip- 
ment and  erection  quoted  in 
advance. 

Optimum  Performance 

Working  and  field  tests  indicate 
within  3%  of  100%  efficiency, 
due  to  low  base  capitance,  high 
characteristic  impedance,  prac- 
tically sinusoidal  current  distri- 
bution and  the  nearest  approach 
to  the  classical  vertical  wire. 

Low  Maintenance  Cost 

Occasional  painting  (for  exam- 
ple) is  usually  one-quarter  that 
of  a  structural  steel  tower  of 
similar  height. 

5-Year  Insurance 

Every  Lingo  erected  radiator  is 
insured  against  all  .  risks  of  loss 
or  damage  for  a  period  of  5 
years  by  individual  policy  is- 
sued to  purchaser  by  standard 
insurance  carrier. 

50  Years'  Experience 

Since  1897  Lingo  has  con- 
structed and  erected  vertical 
round  structures.  They  have 
proved  their  stability  in  wind 
velocities  over  100  mph  and  in 
climates  the  world  over. 

Single  Responsibility 

We  erect  our  own  radiators  by 
factory-trained  specialists.  Foun- 
dations are  designed  to  meet 
each  individual  location.  Lingo 
sees  the  whole  job  through. 


H01U HER  ^CRYSTAL  CO. 

•  jjfifJtf/ffo  t ,  C(? WQ  (<ff/<i 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  29 


AT  RECEPTION  in  honor  of  Edgar  Kobak  in  Atlanta,  these  four  got 
together.  Topic  was  undoubtedly  radio,  as  they  are  (1  to  r) :  J.  W.  Wood- 
ruff Sr.,  owner  of  WATL;  Comdr.  Jack  Dempsey,  USCGR,  to  head  tele- 
vision fightcast  organization  on  release  from  service  [Broadcasting, 
Nov.  12];  FCC  Chairman  Paul  Porter;  and  Honor  Guest  Kobak. 


PLANS  FOR  IRE  MEET 
IN  N.  Y.  ANNOUNCED 

EDGAR  KOBAK,  president  of 
Mutual,  will  be  toastmaster  Jan. 
24  at  the  annual  banquet  of  the 
Institute  of  Radio  Engineers  to 
be  held  Jan.  23-26  at  the  Hotel 
Astor,  New  York.  Dr.  Frank  B. 
Jewett,  president  of  the  National 
Academy  of  Sciences,  will  speak. 

L.  M.  Clement,  vice-president  in 
charge  of  research  and  engineer- 
ing, Crosley  Corp.,  will  be  master 
of  ceremonies  at  the  president's 
luncheon  Jan.  25  in  honor  of  Dr. 
F.  B.  Llewellyn,  incoming  IRE 
president. 

Edward  J.  Content,  engineer  of 
WOR  New  York,  chairman  of  the 
committee  in  charge  of  arrange- 
ments, said  last  week  that  a  sub- 
stantially greater  attendance  than 
last  year's  3000  is  expected  at  this 
winter  technical  meeting.  For  the 
accompanying    radio  engineering 


show  he  reported  that  124  exhibi- 
tors have  already  taken  the  150 
booths  originally  planned  for  ex- 
hibitors and  that  the  committee  is 
trying  to  obtain  additional  space. 


YOUNGSTOWN,  O.  Is  reputed  to  have 
packed  in  the  largest  audience  ever  to 
witness  a  "Quiz  Kids"  show  when  over 
3,000  attended  broadcast  Sunday,  Nov. 
18,  over  American  via  WPMJ.  Florence 
Jean  McNaughton  was  the  Youngstown 
Quiz  Kid.  Show  sold  over  $365,000  in 
Victory  Bonds. 


WPIK  Alexandria 
Goes  on  Air  Dec.  1 

Howard  Hayes  General  Mgr.; 
Jefferay  Program  Director 

NEW  DAYTIME  local,  WPIK 
Alexandria,  Va.,  is  to  begin  broad- 
casting Dec.  1  from  its  studios  in 
George  Mason  Hotel,  according  to 
Howard  R.  Hayes,  WPIK  general 
manager  and  president  of  Potomac 
Broadcasting  Corp.,  station  licen- 
see. Facilities  are  250  w  day- 
time on  730  kc,  Mexican  1-A  chan- 
nel [Broadcasting,  Dec.  11,  1944]. 

Mr.  Hayes,  former  engineer  with 
WTOP,  with  his  wife  is  half  own- 
er of  Potomac  Broadcasting.  Carl 
L.  Lindberg,  secretary-treasurer, 
also  WTOP  technician,  is  holder  of 
other  half  interest. 

Commercial  manager  of  new  in- 
dependent outlet  is  Perry  P. 
Walders,  former  salesman  with 
WINX  and  WWDC  Washington 
and  WITH  Baltimore.  Program  di- 
rector is  William  W.  Jefferay,  an- 
nouncer of  WTOP  Washington 
who  formerly  had  been  with  WOL 
Washington  and  WPAT  Paterson, 
N.  J. 

Joseph  Hershey  McGillvra  Inc. 
has  been  appointed  national  rep- 
resentative effective  immediately. 
WPIK  has  leased  AP  radio  wire 
and  will  use  World  Broadcasting 
System  transcription  library. 

WPIK  will  program  a  num- 
ber of  remote  and  public  service 
features,  according  to  Mr.  Hayes, 
who  also  stated  WPIK  advertisers 
include  many  local  accounts  new  to 
radio. 


WBBM  Contest  Ends 

MOVIE  STARS  Danny  Kaye,  Vir- 
ginia Mayo,  Marie  MacDonald  and 
William  Eythe  participated  in 
the  WBBM-Chicago  Times  "Har- 
vest Moon"  Festival,  Saturday, 
November  24,  which  featured 
winners  of  a  Chicago  talent  search 
conducted  by  WBBM.  Finalists  in 
the  talent  search  which  WBBM  has 
conducted  on  a  special  Saturday 
night  broadcast  for  the  past  four 
weeks  were  heard  on  a  broadcast 
from  Chicago  stadium,  11:05-11:30 
p.m.  CST.  Judges  to  select 
the  winners,  who  will  receive  a 
week's  contract  to  sing  over 
WBBM  and  make  personal  appear- 
ances at  the  Chicago  Theater,  in- 
clude Cy  Wagner,  Billboard,  Bill 
Hunt,  Variety,  Fred  Sample, 
Broadcasting,  Bill  Irwin,  Chicago 
Times,  Nate  Piatt,  talent  director 
for  B&K  theaters,  Al  Morey, 
WBBM  assistant  program  director 
in  charge  of  productions  and  June 
Hanson,  WBBM  director  of  audi- 
tions. 


OPENING  FORUM  on  "Radio— Its  Past. 
Present  and  Future",  sponsored  by  the 
Radio  Guild,  United  Office  &  Profes- 
sional Workers  of  America,  on  Nov.  21 
at  the  White  Collar  Center,  New  York, 
included  a  discussion  by  Ireene  Wicker, 
Milton  Cross  and  Earle  McGill,  on 
memories  of  radio's  early  days  and 
its  growth.  Forums,  planned  for  every 
two  weeks  on  Wednesdays,  will  trace 
the  development  of  radio  in  this  coun- 
try as  an  industry  and  as  a  cultural 
medium. 


C3 


Northwest  Folks 

Certainly  Must  Listen  to 

KFYR 

Yes  .  .  .  we're  finding  this  to  be  a  fact  more  and 
more.  For  instance,  in  just  one  week  KFYR  received 
over  2,000  cards  and  letters  requesting  KFYR  program 
schedules!  And,  what's  more,  the  requests  are  still 
pouring  in  by  the  hundreds  daily. 

This  overwhelming  response  proves  two  things  con- 
clusively: First,  KFYR  announcements  net  RESULTS ! 
Second,  folks  here  in  the  Northwest  just  naturally 
are  interested  in  KFYR  programs  —  both  local  and 
network  —  because  they  know  KFYR  brings  them  the 
finest  entertainment  possible. 


Cash  in  on  KFYR's  Sales  Power 


Write  us  direct  or  ask  any  John  Blair  Man 


fW  1'"^'  W  TaT)  BI-«°- 


Page  30     •     November  26,  1945 


BROADCASTING    •  Telecasting 


To  millions  of  people  in  the  rich  Missouri  Valley-Great  Plains  area, 
"Radio  Omaha"  means  "Radio  WOW". 

From  Sioux  Falls  to  St.  Joe — from  the  cornlands  of  Central  Iowa  to  the 
cattle  country  of  Western  Nebraska — radio  listeners  have  acquired  the 
"WOW  habit"  over  a  period  of  22  years.  Why?  Because,  with  5000  watts 
power  behind  590  kilocycles,  WOW  delivers  clear,  easy-to-listen-to  radio 
programs  over  an  immense  area — within  200  miles  of  Omaha.  And  because 
listeners  consistently  hear  the  best  radio  programs  on  WOW. 


Since  1927,  WOW  has  given  its  listeners  NBC  programs— the 
best  available  anywhere.  In  addition,  WOW  has  always  ex- 
celled in  its  newscasts,  and  its  frequent  timely  special  events. 

So  that's  why  "Radio  Omaha"  means  "Radio  WOW"  .  .  • 
that's  why  millions  have  the  "WOW  habit". 

As  every  experienced  Time-Buyer  knows,  it's  "listener 
habits"  that  determine  the  advertising  value  of  radio  media. 
That's  why  WOW  has  been  the  Number  One  Radio  Adver- 
tising Medium  in  its  area  for  many  years — and  STILL  IS. 


RADIO  STATION 

wow. 

OMAHA,  NEBRASKA 
590  KC  •  NBC  •  5000  WATTS 

Owner  and  Operator  of 

KODY  AT  NORTH  PLATTE 


JOHN    J.    GIL  LIN.    JR..    PRES.    «    GEN   l.  MGR. 
JOHN    BLAIR    a     CO.,  REPRESENTATIVES 


ROADCASTING    •  Telecast 


November  26,  1945    •    Page  3 


'Club  Matinee'  Returns 
After  Two-Year  Absence 

AMERICAN'S  afternoon  fun-fest, 
Club  Matinee,  which  set  the  pat- 
tern for  many  famous  night 
variety  programs,  returned  to  the 
air  Nov.  20,  12:30-1  p.m.  CST, 
after  a  two-year  absence.  Show, 
originating  from  Chicago,  is  broad- 
cast Monday  through  Friday,  re- 
placing Chicago  Varieties. 

Launched  originally  April  12, 
1937,  Club  Matinee  gained  immedi- 
ate popularity  as  a  daytime  show- 
case for  such  talent  as  Gary  Moore, 
Ransom  Sherman,  Durward  Kirby 
and  Mike  Roy.  Others  who  used 
program  as  stepping  stone  to  fame 
were  the  Merry  Macs,  Johnny 
Johnston,  Gail  Page,  Nancy  Martin, 
Marion  Mann  and  Annette  King. 
New  version,  produced  and  directed 
by  Harold  Stokes,  stars  Songstress 
Mary  Jane  Dodd,  Tenor  Boyce 
Smith,  Four  Vagabonds  and  Rex 
Maupin's  orchestra. 


LONG  TERM? 

'Queen  for  Day'  in  Chicago 
 Wanted  to  Visit  Jail— — 


U.  S.  Radio's  Performance  Is  Praised 
By  Porter  on  Thanksgiving  Program 

gardens 


FIRST  CHICAGO  "Queen  For  A 
Day"  on  the  Mutual  program  of 
the  same  name,  gave  WGN's  pub- 
licity chief,  Jim  Hanlon,  a  couple 
of  bad  moments.  Asked  what  she 
wanted  to  do  most,  Mrs.  Carl  Edin, 
a  working  Chicago  housewife  and 
mother,  told  Jim  she'd  like  to  real- 
ize a  lifetime  ambition  by  visiting 
the  Cook  County  jail. 

Mrs.  Edin  went  to  jail,  then  on 
to  WGN  for  a  tour  of  the  studios, 
and  in  the  evening  was  guest  of 
honor  at  Laffing  Room  Only  and 
an  after-theater  party  in  a  Chi- 
cago hotel  dining  room. 


ERNEST  J.  SCHOELMAN,  86-year-old 
farmer,  was  winner  of  the  152nd.  W.  G. 
Skelly  Agriculture  Award,  presented  on 
the  Skelly  News  program  (NBC)  Nov. 
25  by  Lloyd  Burlingham,  Midwest  farm 
expert.  Mr.  Schoelman  operates  a  730- 
acre  farm  in  Nicollet  County,  Minn. 


"ONE  OF  THE  BLESSINGS  that 
we  can  be  most  thankful  for  in 
this  postwar  era  is  that  this  coun- 
try has  a  nationwide  radio  system 
to  assist  us  in  solving  the  many 
difficult  problems  of  reconstruc- 
tion," Paul  A.  Porter,  FCC  chair- 
man, said  Thursday  in  a  statement 
broadcast  by  WNEW  New  York 
as  part  of  a  special  Thanksgiving 
Day  program,  I'm  Thankful  For. 

"The  capacity  of  our  American 
radio  machinery  to  spring  to  the 
rescue  was  signally  demonstrated 
during  the  second  world  war,"  Mr. 
Porter  continued.  "Radio  dissem- 
inated factual  information  to  every 
corner  of  the  nation  on  such  neces- 
sary war  measures  as  manpower 
mobilization,  rationing,  bond  drives, 
salvage,  security  of  military  in- 
formation,   civilian    defense,  vie- 


Every  60  minutes 


. . .  in  Philadelphia 


WDAS  broadcasts 
the  news  every  hour 
on  the  hour 

. .  .  and  one-minute  summaries  on  the 
half  hour. 

That's  why  most  Philadelphians  have 
formed  the  habit  of  dialing  1400 
regularly. 

With  Timing  like  this  in  Philadelphia, 
it's  no  wonder  that  78  percent  of  this 
station's  sponsors  renew  regularly. 


tory   gardens   and   many  others. 

"As  the  nation  now  reconverts 
from  war  to  peace,  we  are  still 
faced  with  a  tremendous  demand 
for  full,  fast  and  accurate  report- 
ing on  national  and  international 
problems,  and  the  presentation  of 
opinion  representing  all  sides  of 
current  topics.  Our  radio  can  and 
will  perform  this  service.  And  in 
addition,  we  can  count  on  Amer- 
ican radio  to  pioneer  in  such  new 
broadcasting  services  as  FM — 
frequency  modulation  —  television 
and  facsimile  so  that  this  nation 
may  maintain  its  lead  in  broadcast- 
ing and  reap  the  fruits  of  techno- 
logical progress. 

"We  can  be  thankful  today  and 
every  day  that  we  live  in  a  country 
where  freedom  of  conscience,  free- 
dom of  speech  and  freedom  of  ac- 
tion are  fundamental.  Let  us  be 
thankful,  too,  that  a  beginning  has 
been  made  in  extending  these  free- 
doms on  a  worldwide  basis  as  the 
surest  guarantee  of  a  peaceful  fu- 
ture for  all  of  us." 


  ^^.^   


AID  FROM  AUDIENCE 
EMPHASIZED  BY  WGTS 

WITH  THE  DEBUT  of  Mr.  and 
Mrs.,  sponsored  by  Sealy  Mattress 
Co.,  Chicago,  Sunday  Nov.  25, 
WGN  is  going  all  out  for  audience 
participation  shows.  Belief  is  that 
such  programs  offer  sure-fire  for- 
mat for  establishing  goodwill  with 
local  audiences,  overlooked  during 
war  years  when  news  and  net- 
work programs  monopolized  sta- 
tion's schedule. 

Mr.  and  Mrs.  with  Lee  Bennett, 
WGN  announcer  and  vocalist,  as 
m.c,  will  highlight  and  dramatize 
common  complaints  housewives 
have  for  husbands  and  vice-versa. 
Prizes  will  be  awarded  to  members 
of  air  audience  who  submit  best 
letters,  which  will  be  dramatized 
by  WGN  actors.  Then  members  of 
studio  audience  will  get  opportun- 
ity to  argue  each  case  ad  lib,  pro 
and  con,  with  surprise  awards  for 
audience  members  participating. 

WGN  also  is  currently  featuring 
Jimmy  Costello  on  remote  from 
Goldblatz  department  store,  with 
customer  interviews  on  program 
entitled  Lets  Have  Fun,  11:45- 
12  noon  CST  Monday  through  Fri- 
day; Meet  Tommy  Bartlett,  with 
Mr.  Bartlett  interviewing  Chicago 
personalities,  3:15-3:30  p.m.  CtiT 
Monday  through  Friday  (Holsum 
Products,  peanut  butter) ;  Words 
&  Rhythm,  which  invites  listeners 
to  submit  news  items  from  Chicago 
Tribune  which  can  be  rhymed  or 
set  to  music;  Eddie  and  Fannie 
Cavanaugh,  who  also  invite  lis- 
tener participation,  and  Man  on 
the  Street,  2:15-30  (Nelson  Broth-, 
ers,  furniture,  Chicago).  As  time 
is  made  available,  station  plans  to 
offer  additional  audience  and  lis- 
tener participation  shows. 


Page  32  • 


November  26, 


BROADCASTING    •  Telecasting 


American 

BROADCASTING    •  Telecasting 


Every  morning,  for  years,  the  little 
old  lady  had  huddled  by  her  radio, 
listening  to  the  man  who  meant  so 
much  in  her  life — Don  McNeill  of  the 
Breakfast  Club. 

But  this  morning  she  was  to  see 
her  hero  in  person.  The  Breakfast 
Club  had  come  to  Boston  for  a  single 
day,  and  the  town  was  agog.  Tin- 
gling with  anticipation,  the  little  old 
lady  made  her  way  to  the  studio.  But 
it  was  jammed.  Not  even  standing 
room.  She  returned  home . . .  crushed. 

Then  she  learned  of  Don's  plan  to 
make  six  appearances  in  New  York. 
She  knew  what  to  do. 

She  left  town — for  New  York. 

She  arrived  long  before  broadcast 
time — fortunately,  because  the  the- 
atre was  soon  jammed.  This  time  she 
got  in,  saw  the  show,  met  McNeill, 
talked  with  him.  And  that  night!  she 
was  his  guest  of  honor  at  dinner,  an 
excited,  thrilled  old  lady! 

The  Man  With  Millions 
of  Sweethearts 

A  rare  case  of  devotion?  Not  for  Don 
McNeill.  Millions  of  folks  listen  relig- 


iously to  Don's  Breakfast  Club.  Don 
is  one  of  the  many  reasons  why  ABC 
is  the  most-listened-to  network  every 
weekday  morning. 

ABC  has  more  quarter-hours  in  the 
morning  with  a  CAB  rating  of  4  or 
better  than  any  other  network — in 
fact,  more  than  all  other  networks 
combined. 

How  did  we  do  it?  By  pioneering 
in  a  new  type  of  program  technique, 
by  going  after  it  with  all  we  had:  new 
shows,  improved  facilities  and  effec- 
tive audience-building  methods. 

ABC  Is  Really  Going  Places! 

Today  this  network  offers  you  an  out- 
standing value  in  radio.  22,000,000 
ABC families  *  with  92%  of  the  nation's 
spendable  income  jingling  in  their  pock- 
ets, are  waiting  to  hear  your  message  at 
a  surprisingly  reasonable  cost.  In  fact, 
if  you'll  compare  actual  rates,  you'll 
find  that  Network  X  cost  43.7%  more 
than  ABC  per  evening  half -hour,  while 
Network  Y  costs  28.7%  more! 


*Nigkt-time  coverage.  This  figure  continues  to  climb 
with  steadily  improving  station  facilities. 


7  reasons  why  ABC  .  .  . 

American  Broadcasting  Company 

is  attracting  America's  Leading  Advertisers 


1.  ECONOMICAL  RATES — Network X  costs 
43.7%  more  than  ABC  per  evening  half- 
hour,  Network  costs  28.7%  more. 

2.  REACHES  22,000,000  FAMILIES... who 
have  92%  of  the  nation's  spendable 


3.  EXPERT  PROGRAM  ISERVICE  available 
if  and  when  you  want  it. 

4.  EFFECTIVE  AUDIENCE  PROMOTION 


which  builds  bigger,  more  loyal  audi- 
ences. 

5.  GOOD  WILL  through  public  service  pro- 
grams that  give  an  unbiased,  complete 
picture  of  vital  issues. 

6.  ENTHUSIASTIC  COOPERATION  of  the 
194  member  stations  for  the  benefit  of 
advertisers. 

7.  PRACTICAL  TELEVISION  — program 
building  on  an  economical  basis. 


Broadcasting  Company 


November  26,  1945    •    Page  33 


ADDITIONS  TO  WBBM 
DEPTS.  ARE  LISTED 

ALL  departments  at  WBBM,  CBS 
Chicago  station,  are  being  staffed 
to  meet  peacetime  requirements, 
now  that  labor  restrictions  are  off 
and  former  employes  are  returning 
from  military  service. 

Howard  Miller,  discharged  as  a 
lieutenant  after  three  and  one- 
half  years  in  the  Navy,  has  been 
added  to  the  production  staff.  He  is 
former  owner-manager  of  WGIL 
Galesburg,  111. 

Bob  Croft,  discharged  as  lieuten- 
ant in  the  Air  Corps  after  four 
years  as  a  glider  pilot,  is  now  as- 
sistant to  Ben  Orloff  in  the  pur- 
chasing department,  replacing  Joe 
Strader,  who  takes  over  the  traffic 
department. 

Thomas  R.  Ronney  has  returned 
to  CBS  as  sales  promotion  mana- 
ger of  WBBM  after  directing  pub- 
lic relations  for  the  Marine  base 
at  San  Francisco  and  for  the  Mer- 
chant Marine  Academy  at  Kings 
Point,  L.I.  He  formerly  was  sales 
promotion  manager  of  CBS-KMOX 
St.  Louis. 

Jack  Brooks,  former  production 
manager  of  WHAS  Louisville,  has 
also  returned  to  WBBM  produc- 
tion staff.  Before  going  with 
WHAS  he  was  a  staff  vocalist  at 
WBBM  for  nine  years. 


KQW  CLAIMS  TITLE  OF  'OLDEST' 

San  Jose  Station  Offers  Documents  To  Show 
 Regular  Broadcasts  Started  in  1912  


KQW  San  Jose  is  shown  as  it  looked  in  1913  (before  it  was  KQW), 
with  (1  to  r,  seated)  K.  Sanders  and  E.  A.  Portal;  (standing)  Dr.  C.  D. 
Herrold,  was  lauded  in  a  broadcast  as  "the  man  who  developed  the  world's 
first  radio  station  to  present  regular  broadcasts",  and  F.  G.  Schmidt. 


RCA  has  resumed  radiotelegraph  service 
to  Shanghai  with  a  substantial  reduc- 
tion in  message  rates.  Prewar  rate  of 
74c  a  word  between  New  York  and 
Shanghai  has  been  cut  to  24c  and  the 
San  Francisco-Shangai  rate  to  20c. 


TITLE  of  "first  station"  had 
another  claimant  last  week — KQW 
San  Jose,  Cal. 

Manager  C.  L.  McCarthy  said  he 
had  found  that  the  station  "which 
later  became  KQW,  was  estab- 
lished at  San  Jose  by  Dr.  Charles 
D.  Herrold  in  1909,  that  the  sta- 
tion began  broadcasting  regularly 


scheduled  programs  in  1912,  and 
that  it  has  been  on  the  air  con- 
sistently since  then  with  the  excep- 
tion of  the  years  of  the  first  World 
War." 

He  supported  the  claim  with  affi- 
davits concerning  the  1912-13  pro- 
grams; interviews  with  Dr.  Her- 
rold, now  living  at  Piedmont,  Cal., 


and  his  early  associates,and  photo- 
graphs of  the  station  made  in  1913. 

The  information,  gathered  by  a 
KQW  writer  assigned  to  the  job 
"just  for  fun,"  was  incorporated 
into  a  half-hour  show,  The  Story 
of  KQW,  broadcast  during  Na- 
tional Radio  Week. 

Dr.  Herrold  was  hailed  on  the 
program  as  the  first  man  to  main- 
tain a  broadcasting  station  on  a 
daily  schedule  and  first  to  estab- 
lish two-way  broadcast  (in  1912 
between  Fairmont  Hotel  station  in 
San  Francisco  and  his  station  at 
San  Jose).  The  program,  dedicated 
to  him,  included  a  transcribed  mes- 
sage in  which  Dr.  Herrold  asserted 
"Radio  has  indeed  outgrown  its  in- 
fant clothes.  I  am  happy  to  have 
been  the  first  man  to  broadcast  ra- 
dio entertainment  on  a  regular 
schedule." 


Electronic  Gauge 

CHROME  GAUGE  CORP.,  Phila- 
delphia, is  introducing  a  new  elec- 
tronic bore  gauge  utilizing  direct 
contact  to  measure  cylindrical  in- 
teriors with  an  accuracy,  of  one- 
half  of  one  ten-thousandth  of  an 
inch.  Gauge  comprises  a  projection 
rod  mounted  on  a  stabilized  frame 
with  a  flexible  point  which  checks 
by  contact  the  interior  surfaces  of 
the  bore  to  be  measured.  Results 
are  transmitted  instantaneously  to 
a  Brown  Electronik  precision  indi- 
cator which  indicates  imperfec- 
tions, air  pockets,  etc.  to  .00005 
of  an  inch. 


KSOO 


SIOUX   FALLS,  SO.  DAKOTA 

1140  K  C  -  5000  WATTS 

National  Representatives 
HOWARD  H.  WILSON  CO. 


Page  34    •    November  26,  1945 


BROADCASTING    •  Telecasting: 


ENGINEERING  SERVICE 

A  CONSULTING  ENGINEERING  SERVICE  FOR  BROADCASTERS 
HAS  BEEN  SUPPLEMENTED  BY  THE  DESIGN  AND 
SUPERVISION  OF 


PROVIDING  FOR  EVERY  DETAIL  OF  PLANS  AND 
SUPERVISION  TO  THE  EXTENT  DESIRED  BY  THE  CLIENT 
IN     THE     CONSTRUCTION     OF     •      •  • 

COMPLETE  RADIO  STATIONS 

•  ACOUSTIC  DESIGN  •  RADIO  RELAY 

•  SOUND  ISOLATION  •  INSTALLATION  SUPERVISION 

•  STUDIOS  *  TRANSMITTER  BUILDING 

•  HEATING,    LIGHTING  AND 

•  OFFICES  VENTILATIONS 

•  EQUIPMENT  LAYOUT  •  ANTENNAS 

•  TELEPHONE  LINES  •  OVER-ALL  PERFORMANCE 


CONSULTING    RADIO  ENGINEER 


ASSOCIATES 

PAUL  DeMARS— LATELY  VICE-PRESIDENT  IN  CHARGE  OF  ENGINEERING,  YANKEE  NETWORK 

JACKSON  &  MORELAND— structural  and  design  engineers 


OFFICES 

1469  Church  Street,  N.  W.  Washington  5,  D.  C. 

236  West  55th  Street  New  York  19,  New  York 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  35 


NAB  Sales  Managers  Group  to  Discuss 
Contract  Standards  at  N.  Y.  Meeting 


NORTH  CAROLINA 
IS  THE  SOUTH  S 
No.  1  STATE 


North  Carolina's  great  buying  power  lies  only  partly  in  her 
rural  areas.  But,  even  so,  Sales  Management's  1945  Esti- 
mate shows  that  gross  farm  dollars  here  pass  the  635- 
milhon  mark,  leading  the  next  Southern  state  by  more 
than  250  million  dollars,  and  more  than  doubling  the 
average  for  all  nine  other  Southern  states !  North  Carolina 
alone  produces  28.9%  of  the  total  value  of  all  principal 
crops  raised  in  all  nine  other  Southern  states,  combined. 
How's  that  for  a  Southern  Market? 


REVISION  of  standard  contracts, 
advertising  agency  recognition 
project  and  the  new  NAB  Stand- 
ards of  Practice  will  head  the 
agenda  of  the  NAB  Sales  Mana- 
gers Executive  Committee,  meeting 
at  the  Hotel  Roosevelt,  New  York, 
Nov.  26-30. 

Agenda  for  the  sessions,  includ- 
ing three  days  of  subcommittee 
meetings  and  two  days  of  full  com- 
mittee meetings,  was  prepared  by 
James  V.  McConnell,  manager  of 
NBC's  spot  sales  department,  com- 
mittee chairman,  and  Frank  E. 
Pellegrin,  NAB  Director  of  Broad- 
cast Advertising,  secretary. 

Start  Monday 

Week's  meetings  open  at  10  a.m. 
Monday  with  the  NAB  subcommit- 
tee on  revision  of  the  standard  ad- 
vertising contract  taking  up  prog- 
ress of  that  project.  Chairman  of 
the  subcommittee  is  Walter  John- 
son, WTIC  Hartford.  Tuesday  the 
subcommittee  will  meet  with  the 
AAAA  contract  subcommittee  to 
discuss  the  matter  jointly,  perhaps 
taking  formal  action. 

Proposal  for  an  advertising 
agency  recognition  bureau  will  be 
discussed  Wednesday  by  the  sub- 
committee handling  that  subject, 
starting  with  an  8:30  breakfast. 
Chairman  of  committee  is  Stanton 
P.  Kettler,  WMMN  Fairmont,  W. 


BALTIMORE'S 


With  50,000  Watts,  at  680  k.c— and  NBC — Station 
WPTF  is  by  long  odds  the  No.  1  radio  salesman  in  North 
Carolina.  Let  us  send  you  the  complete  facts  and  avail- 
abilities. Or  just  call  Free  &  Peters! 


50.000  WATTS  —  NBC 
RALEIGH.  \.<  . 

Free  &  Peters,  Inc.,  National  Representatives 
Page  36    •    November  26,  1945 


Va.  At  lunch  the  subcommittee  on 
audience  measurement  and  full  dis- 
closure will  meet  with  representa- 
tives of  the  NAB  Research  Com- 
mittee. Head  of  the  subcommittee 
is  Frank  Webb,  WGL  Fort  Wayne. 

Full  committee  will  assemble  at 
10  a.m.  Thursday,  taking  up  stand- 
ard contracts  and  agency  recogni- 
tion in  the  morning.  A.  D.  Willard 
Jr.,  NAB  executive  vice-president, 
will  be  a  guest  at  the  luncheon. 
The  audience  measurement  sub- 
committee will  report  as  well  as 
the  subcommittee  on  standard  rate 
cards,  headed  by  Arthur  Hull 
Hayes,  WABC  New  York. 

At  the  Friday  morning  session 
the  committee  takes  up  the  new 
NAB  Standards  of  Practice  adopt- 
ed by  the  board  last  summer,  meet- 
ing with  representatives  of  the 
NAB  Code  Committee.  Government 
use  of  commercial  radio  will  be 
considered.  At  lunch  Mr.  Pellegrin 
is  to  report  on  the  Joske's  depart- 
ment store  radio  test  in  San  An- 
tonio. Hugh  Feltis,  Broadcast 
Measurement  Bureau  president, 
will  discuss  progress  of  that 
agency's  program.  Proposed  re- 
vival of  detailed  reports  on  quan- 
tity and  types  of  radio  advertising 
is  final  subject  on  the  agenda. 


New  Court  Building 

A  TEN-MILLION-dollar  building 
to  house  the  U.  S.  Court  of  Ap- 
peals for  the  District  of  Columbia 
and  the  U.  S.  District  Court  for 
D.  C.  are  authorized  in  companion 
bills  introduced  in  the  Senate  and 
House  Nov.  16.  Both  measures  pro- 
vide for  acquisition  of  land,  most 
of  which  is  now  owned  by  the  Dis- 
trict, at  Constitution  Ave.  and  3d 
St.,  NW.  Building  would  be  desig- 
nated "The  United  States  Courts 
of  the  District  of  Columbia." 
Courts  now  occupy  separate  build- 
ings at  5th  &  E  Sts.,  NW.  The 
Senate  bill  (S-1603)  was  intro- 
duced by  Chairman  Andrews  (D- 
Fla.)  of  Public  Buildings  & 
Grounds  Committee  and  the  House 
measure  (HR-4719)  by  Chairman 
Lanham  (D-Tex.)  of  Public  Build- 
ings &  Grounds  Committee. 


"I  remember  WFDF  Flint  did 
mention  a  big  building  program." 


BROADCASTING    •  Telecasting 


'    W  S  R I 


CINCINNATI  2,  OHIO 

BASIC  AMERICAN  BROADCASTING  COMPANY 

NATIONALLY  REPRESENTED  BY  LEWIS   H.  AVERY,   INC.  565  Fifth  Ave.,  New  York  17,  N.  Y.  —  333  North  Michigan  Ave.,  Chicago  1,  III. 

This  is  the  fifth  in  a  series  of  advertisements  inspired  by  WSAI's  pride  in  the  quality  and  prominence  of  its  national  and  local  advertisers. 


V.  S.  NET  PROGRAMS 
LEADING  IN  CANADA 

UNITED  STATES  network  pro- 
grams led  in  popularity  in  Canada 
according  to  the  November  national 
evening  ratings  issued  by  Elliott- 
Haynes  Ltd.,  Toronto.  Fibber  Mc- 
Gee  and  Molly  leads  with  rating 
of  33.1  and  sets  in  use  rating  of 
43.2.  Second  is  Edgar  Bergen  and 
Charlie  McCarthy  with  a  rating  of 
30.3   followed   by  Radio  Theater 

29.8,  NHL  Hockey  (Canadian  origi- 
nation) 19.3,  Album  of  Familiar 
Music  18.5,  Bing  Crosby  Music  Hall 

17.9,  Request  Performance  17.1, 
Waltz  Time  15.8,  Green  Hornet 
(Canadian  origination)  15.3,  and 
Treasure  Trail  (Canadan  origina- 
tion) 15.1.  French  language  pro- 
grams were  led  by  Un  homme  et 
son  Peche  with  37.5  and  sets 
in  use  46.5,  followed  by  Railliement 
du  Rire  39.8,  Le  Cafe  Concert  34, 
Secrets  du  Dr.  Morhanges  33.3  and 
La  Mine  d'Or  28.4. 


Sound  Effects  Technique 
Explained  in  New  Book 

TECHNIQUE  and  mechanics  of 
radio  sound  effects  are  presented 
in  a  new,  illustrated  book,  Radio 
Sound  Effects  (Ziff-Davis  Publish- 
ing Co.,  N.  Y., 
^^^^^       $1.50),  by  Joseph 

jfl     Hk.      Creamer  and  Wil- 

fi1  Wk  Ham  B.  Hoffman. 
^^t|  Prepared  as  a 
™  "manual  for 
broadcasting  sta- 
tions, sound  ef- 
fects technicians, 
students,  and  all 
others  who  use,  or 
are  interested  in, 
modern  sound  ef- 
it  is  also  a  fasci- 
nating story  of  the  part  played  by 
the  soundman  in  broadcasting  and 
the  ingenuity  of  his  devices  and 
methods. 

The  authors  are  both  associated 
with  WOR  New  York,  Mr.  Crea- 


Video  Is  Expensive  But  Most  Effective 
For  Advertiser,  WCBW  Official  Says 


Mr.  Creamer 


fects  technique,' 


"IT  IS  QUITE  apparent  that  tele- 
vision is  a  very  expensive  medium 
for  advertisers,"  stated  George 
Moskovics,  commercial  manager  of 
WCBW  New  York,  CBS  video  sta- 
tion, at  American  Television  So- 
ciety panel  discussion  luncheon 
meeting  Nov.  19  at  Hotel  Sheraton, 
New  York. 

But,  he  pointed  out,  television 
"can  deliver  a  sales  impact  several 
times  as  great  as  any  other  media" 
because  television  can  demonstrate 
the  products  in  use.  Other  media 
can  make  statements  about  the 
product  but  television  not  only 
makes  the  statement  but  proves  it. 
For  example,  he  explained,  it  is 
very  effective  to  see  a  box  of  Duz 

mer  as  promotion  and  research  di- 
rector and  Mr.  Hoffman  as  a  mem- 
ber of  the  sound  effects  department. 


AN 
1*SPO 
>OSTWAR 
SINESS 

Radio  Daily  Survey 


There  is  only  one  city  in  Tennessee  with  an  A-l  postwar 
rating  and  that  is  NASHVILLE  .  .  .  Here  is  a  city  that  is 
teeming  with  opportunities  for  more  business.  Its  location 
is  ideal  from  the  standpoint  of  service  to  more  than  a  million 
prospective  new  customers  for  your  product  ...  As  proof, 
we  point  to  Radio  Daily's  good  word  about  its  gains  in 
population,  per  capita  income  and  RETAIL  SALES! 

Yes,  indeed.  It  will  well  pay  you  to  include  Nashville  .  .  .  with 
its  rich  Middle-Tennessee  market,  and  Radio  Station  WSIX 
in  your  sales  and  advertising  plans! 


WSIX  Offers: 

1 .  Top  shows  of  two  popular  net- 
works AMERICAN  and  MUTUAL. 

2.  An  excellent  share  of  the  radio 
audience  in  Tennessee's  only  A-l 
postwar  market  where  there  are 
more  than  a  million  potential  buy- 
ers for  your  product. 

cost  per  radio 


3.  A  unusually  lc 
listener. 


AMERICAN 
MUTUAL 

Represented  Nationally  by  THE  KATZ  AGENCY,  INC. 


actually  suds  up  in  a  television 
commercial.  One  thing  can  be 
learned  so  far  from  video  audi- 
ences, he  remarked,  and  that  is  "a 
definite  rejection  of  anything  un- 
realistic". Commercials  properly 
done  "should  be  interpreted  into 
,  acceptable  terms  to  the  audience." 

Ben  Feiner,  assistant  director  of 
programs  of  WCBW,  told  the 
luncheon  guests  that  "good  writers 
in  television  are  hard  to  obtain. 
Television  requires  simple,  direct 
and  appealing  scripts."  CBS,  he 
continued,  is  interested  in  a  variety 
of  different  types  of  shows. 

Lea  Hurwitz,  director  of  news 
for  WCBW,  explained  that  the 
quality  type  of  announcer  on  a 
video  news  show — one  with  au- 
thoritative knowledge  combined 
with  an  intimate  affable  contact 
with  the  audience — was  difficult  to 
find.  The  use  of  maps,  still  pictures, 
cartoons  and  interviews  with  peo- 
ple in  the  news  all  add  up  to  mak- 
ing an  interesting  news  show,  he 
said.  Ray  Nelson,  vice-president  in 
charge  of  television  for  Charles  M. 
Storm,  acknowledged  that  a  "good 
producer"  was  essential  to  a  good 
television  show. 


NBC  Offers  Two  Special 
Thanksgiving  Hours 

TWOv  ONE-HOUR  segments  of 
NBC's  afternoon  schedule  of  day- 
time programs  were  devoted  to 
specially  prepared  programs  on 
Thanksgiving  Day,  Nov.  22,  in  line 
with  a  general  format  developed 
by  C.  L.  Menser,  NBC's  vice-presi- 
dent in  charge  of  programs,  taking 
into  account  the  changed  audience 
on  the  holiday.  First  hour,  spon- 
sored by  General  Mills,  presented 
a  Thanksgiving  sermon  by  John 
Barclay,  2-2:15  p.m.,  a  special 
Thanksgiving  drama  written  by 
Arch  Farmer,  titled  "What  Have 
We  To  Be  Thankful  For?"  2:15- 
2:45  p.m.,  and  a  special  Thanks- 
giving music  on  Hymns  of  AM 
Churches,  2:45-3  p.m. 

From  4-5  p.m.  Frank  and  Anne 
Hummert,  radio  producers,  pre- 
sented a  special  program  of  music 
devoted  to  the  day,  replacing  four 
American  Home  Products  serials. 


38    •    November  26,  1945 


'Coronet'  Show 

ESQUIRE  Inc.,  publishers  vf 
Coronet  Magazine,  have  replaced 
Coronet  Story-Teller  on  American 
with  Coronet  Front  Page,  Monday 
through  Friday  9:55-10  p.m.  CST. 
Written  by  Ken  Houston  of 
Schwimmer  &  Scott,  Chicago,  spon- 
sor's agency,  and  narrated  by  Paul 
Barnes,  the  program  features 
headline  news  and  top  human  in- 
terest story  of  the  day.  Coronet 
Story-Teller,  formerly  heard  at 
9:55,  has  moved  to  11:30-11:45 
a.m.  EST.,  with  Marvin  Miller  as 
commentator,  sponsored  by  Kel- 
  l°gg,  as  part  of  Home  Edition. 

BROADCASTING    •  Telecasting 


THIS  IS  THE  VOICE 
THAT  WILL  SELL 
YOUR  PRODUCT 


Austin,  Texas  is  a  market  no  successful 
business  man  can  afford  to  overlook.  It  ranks 
as  one  of  the  five  major  cities  in  Texas,  is  the 
State  Capitol  and  educational  center.  With 
a  population  increase  of  65%  from  1930  to 
1940,  and  a  per  family  income  well  above 
that  of  any  other  Texas  city,  Austin  presents 
a  fertile  field  for  your  product  promotion. 

To  sell  this  rich  market  we  offer  you  this 
proved  salesman,  the  one  that  will  deliver 
more  audience  per  dollar  over  a  broader  cov- 
erage— Station  KNOW.  KNOW  is  the  listen- 
ing habit  in  Austin.  Hooperatings  show  that 


it  is  the  leading  Austin  station  any  hour  of 
the  day  or  night.  Combine  this  with  the  fact 
that  KNOW  is  the  oldest,  best  established 
station  in  Austin  and  you'll  agree  that  to  sell 
Austin,  it's  KNOW.  Ask  us  to  send  you  further 
information  plus  our  booklet,  "The  Austin, 
Texas  Area." 


RADIO 
STATION 

KNOW 


New  York 


AMERICAN,  MUTUAL  AND  TEXAS 

STATE  NETWORKS  STATION 

WEED  &  CO.,  Representatives 
Boston  .  .  .  Chicago  .  .  .  Detroit  .  .  .  Hollywood  .  .  .  San  Francisco 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  39 


GIVE  THE  FOLKS  OUTSIDE  A  BREAK 

on  the  Pacific  Coast,  too ! 


IN  THE  OUTSIDE  MARKET  live  half  the  radio  families  on  the  Pacific  Coast. 
These  people  are  good  customers — they  spend  approximately  half  of 
the  more  than  eight  billion  dollars  in  Pacific  Coast  retail  sales  each  year 


Th  EOUTSiDERSon  the  Pacific  Coast  want  in  on 
your  radio  show,  but  they  can't  listen  to  it  unless 
you  release  it  on  Don  Lee.  Reason  ?  The  Pacific  Coast 
is  i,  3  52  miles  long  and  covered  with  mountains  up 
to  15,000  feet  high — and  Don  Lee  is  the  only  net' 
work  with  enough  stations  (39)  to  deliver  both  the 
"inside"  and  "outside"  markets  completely.  (The 
other  3  networks  combined  have  only  29  stations.) 

Matter  of  fact,  more  than  9  out  of  every  10  radio 
families  live  within  25  miles  of  one  of  Don  Lee's 
39  stations.  When  your  show  is  on  Don  Lee,  the 
folks  both  outside  and  inside  listen  to  it. 

Proof  of  this  is  shown  in  a  special  C.  E.  Hooper 
coincidental  telephone  survey  of  276,019  calls,  the 
largest  ever  made  on  the  Pacific  Coast.  In  this 


thorough-going  survey,  40  to  100%  of  the  outside 
audience  was  tuned  to  Don  Lee.  (See  example.) 

Regional  advertisers  know  how  effective  Don 
Lee  is  in  both  Pacific  Coast  markets.  That's  why 
Don  Lee  carries  practically  as  much  Pacific  Coast 
regional  business  as  the  other  three  networks  com' 
bined.  Give  the  folks  outside  a  break  on  the  Pacific 
Coast— buy  DON  LEE! 


Example  from  Special  C.  E.  Hooper  Survey 

YAKIMA,  WASHINGTON 


STATION 

SHARE  OF  AUDIENCE 

Morning 

Afternoon 

Evening 

Don  Lee  Station  KIT 

66.4% 

69.5% 

52.8% 

Most  popular  competing  station 

21.5% 

12.2% 

19.3% 

Other  examples  to  follow 


The  Nation's  Greatest  Regional  Network 


thomas  s.lee, President 

lewis  allen  weiss,  Vke-Pres.  &  Gen.  Mgr. 

Sydney  gay  nor,  General  Sales  Manager 

5515  MELROSE  AVE.,  HOLLYWOOD  38,CAL. 

Represented  Nationally  by  John  Blair  &  Co. 


DON  LEE 

BROADCASTING  SYSTEM 


Col.  Wilder 

(Continued  from  page  10) 

the  functions  of  military  governor, 
along  with  all  his  other  duties.  Now 
the  military  governor  usually  is  an 
Army  officer  skilled  in  handling 
the  operation  of  enemy  cities. 

The  need  for  trained  officers  is 
apparent  when  you  realize  that  no 
civil  government  exists  above  city 
or  local  levels  which  means  that 
mail  service,  long  distance  tele- 
phoning, fiscal  and  such  state  serv- 
ices are  not  available  to  civilians 
except  to  those  few  entitled  to  use 
Army  facilities.  Policing  is  by  ci- 
vilian forces,  if  reliable — but  al- 
ways under  supervision  of  our 
Army.  The  military  is  in  control, 
but  the  functions,  as  planned  grad- 
ually are  being  turned  over  to  civil 
authorities. 

The  main  emphasis  is  on  food. 
No  Army  food  is  used  for  civilians, 
except    in    extreme  emergencies. 


Some  will  be  needed  this  winter. 
In  Germany  today  the  food  supplies 
come  to  the  cities  from  rural  areas, 
where  there  is  more  than  enough 
for  their  basic  needs. 

Transportation  is  the  great  prob- 
lem in  the  German  cities.  To  get 
food  into  the  cities  Army  trucks 
must  be  used.  There  was  nothing 
left  in  German  hands,  except  trol- 
ley cars  and  a  few  decrepit  taxis. 
Buses  are  virtually  non-existent. 
So  our  effort  has  been  to  get  trol- 
leys and  subways  running,  while 
turning  over  repaired  German 
Army  trucks  to  local  civilian  au- 
thorities to  move  food  in  and  rub- 
ble out. 

I  made  particular  study  of 
United  States  occupation  problems 
in  Berlin,  Bremen,  Frankfort  and 
observed  the  methods  used  by  the 
British  and  Russians  respectively 
in  Hamburg  and  Berlin.  I  felt  that 
these  two  Allies  are  tougher  on  the 
enemy,  but  that  Russians  are 
modifying  their  earlier  harsh  meas- 


ures. I  was  impressed  with  Rus- 
sian officers  and  soldiers,  who  go 
into  a  song  every  time  a  group  gets 
together.  Their  discipline  and  mo- 
rale is  top  notch.  The  Russians 
look  the  part  of  victors  and  don't 
mind  being  away  from  home  as  our 
boys  do. 

What  is  most  important  need  in 
zones  taken  over  by  Allies  is  gas, 
electricity  and  water,  next  to  food. 
We  found  these  utilities  in  various 
states  of  destruction  and  great 
progress  has  been  made  in  restor- 
ing them.  Occupation  Armies  have 
experts  in  each  field  who  supervise 
civilian  labor  to  get  utilities  func- 
tioning more  rapidly  than  anyone 
dared  estimate.  Large  sections  of 
German  cities  are  still  without 
some  of  these  services. 

Here  and  there  newspapers  are 
being  published  by  reliable  ci- 
vilians, under  supervision  of  our 
officers. 

The  huge  task  of  screening  out 
Nazi  sympathizers  is  simplified  by 


SETt/ow 
SIGHTS  •  • « 

ON  THE  GREATER 
KANSAS  CITY  MARKET 

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KCKN  assures  you  greater  X 
sales  because  only  KCKN  pro- 
grams exclusively  and  specifically 
for  city  listener  tastes — with  the  result 
that  Kansas  Citians  look  to  KCKN  for 
the  kind  of  radio  entertainment  they  enjoy. 

By  leaving  the  surrounding  thinly  spread  farm 
and  small  town  market  to- others  and  concentrating 
on  metropolitan  Kansas  City,  KCKN  offers  you  a  sub- 
stantial share  of  this  rich,  fertile,  nine  hundred  million 
dollar  market — without  the  rate  penalty  of  outstate  coverage 

Wire  or  phone  your  nearest  CAPPER 
office  for  availabilities  .  .  .  TODAY 


BEN  LUDY,  GENERAL  MANAGER,  KCKN,  KANSAS  CITY.  .  .  WI  BW,  TOPEKA 

ELLIS  ATTEBERRV,  manager,  kckn,  Kansas  city 


CAPPER  PUBLICATIONS,  Inc. 


The  Other  Side 

ELMER  DAVIS,  former 
OWI  Director  now  slated  to 
start  an  American  network 
commentary  series  Dec.  2, 
last  Wednesday  watched  his 
first  Presidental  news  con- 
ference in  four  years  from 
the  reporters'  side  of  the  cir- 
cular office.  Not  being  on  the 
air,  he  enjoyed  the  banter 
and  serious  question-answer 
proceedings  without  taking 
notes.  As  OWI  head  he  had 
occupied  a  seat  on  a  divan 
off  to  one  side  from  the 
President's  desk  during  news 
conferences. 


NEW  YORK  17:  A20  LEXINGTON  AVENUE  MOHAWK  4-3280 
SAN   FRANCISCO  4:       1207  BUSS  BUILDING       DOUGLAS  5220 


CHICAGO  I:  ISO  NORTH  MICHICAN  AVENUE  CENTRAL  S977 
KANSAS  CITY  6:      300  WALTOWER  BUILDING      VICTOR  3064 


Page  42 


November  26,  1945 


the  thorough  records  found  in  many 
cities.  More  Nazi  men  and  women 
are  flushed  out  every  day  and  they 
are  denied  any  privilege  or  respon- 
sibilities. Special  hard  work  is 
found  for  them  to  do  and  they  have 
to  be  closely  watched.  Trustworthy 
civilians  are  essential  in  handling 
civil  jobs  the  available  Army  force 
can't  possibly  perform.  The  objec- 
tive is  ultimately  to  set  up  local 
governments  run  by  civilians  un- 
der Army  control.  Temporary  use  of 
Nazi  key  men  has  been  discon- 
tinued. 

Likewise  the  Army  is  bringing 
over  American  civilians  to  replace 
top  Army  occupation  officers.  The 
new  principle  of  United  States  oc- 
cupation is  that  the  Army  is  the 
enforcement  agency,  not  the  admin- 
istrative. At  the  outset,  the  Army 
has  to  perform  all  functions  until 
competent  American  civilians  can 
take  over.  Let's  take  one  city  for 
example.  In  Frankfort  in  about 
two  weeks  normal  power  service 
was  restored,  despite  the  -central 
section  of  city  being  80%  destroyed. 
Four  thousand  four  hundred  Nazis 
were  early  dismissed  from  munici- 
pal jobs  and  replaced  with  reliable 
personnel.  One  thousand  one  hun- 
dred non-Nazi  policemen  preserve 
law  and  order,  supervised  by  our 
Army.  Fifty-seven  of  the  fifty-nine 
banks  in  the  city  have  been  re- 
opened. Over  3,300  stores  and  114 
insurance  agencies  have  been 
opened  for  business.  Schools  have 
been  started.  Food  was  promptly 
brought  in  from  rural  areas  and  the 
people  had  2,500  tons  weekly  out 
of  the  rural  areas  food  surplus.  I 
saw  what  was  done  in  Frankfort 
and  what  the  United  States  Army, 
new  to  these  tasks,  can  do  in  a 
badly  bombed  enemy  city. 

Radio,  not  available  in  1918,  is 
a  major  factor  in  the  education 
and  control  of  German  civilians.  It 
is  a  potent  morale-builder  with  the 
GI  who  thinks  only  of  home  and  is 
becoming  far  too  friendly  with 
German  families,  or  the  daughter 
at  least.  German-language  radio 
programs  are  regarded  as  main  re- 
liance in  straightening  out  civilian 
thinking. 

The  four-way  control  of  Berlin 

(Continued  on  page  UU) 
DCASTING    •  Telecasting 


TO  STATION  AND  PRODUCT  ACCEPTANCE 


When  Hilliard  Gates  doffed  his  uniform, 
he  stepped  up  to  a  WOWO  microphone  and 
took  up  his  sports-editing  where  he  left  off .  . 
broadcasting  hundreds  of  scholastic  and  pro- 
fessional events,  and  picking  All-America 
elevens  with  considerable  acumen. 

In  addition,  Gates  is  now  functioning 
smoothly  as  Public  Service  Director  of 
WOWO.  .  a  man's-size  job  in  these  trying 
times.  Typical  of  his  promotions  have  been: 
Indiana's  Tribute  to  President  Roosevelt, 


originated  for  the  network  by  WOWO;  Air- 
borne Command's  bombing  of  Fort  Wayne; 
Cancer-control  drive;  V-E  Day  broadcasts 
from  war-plants;  I  wo  Jima  Memorial  Day 
service. 

Result  in  the  few  short  months  Gates  has 
been  at  the  helm  of  WOWO's  Public  Service: 
More  listeners  to  buy  merchandise — more 
sponsors'  products  sold.  Write  NBC  Spot 
Sales  for  new  coverage  figures. 


WESTINGHOUSE  RADIO  STATIONS  Inc 


K  D  K  A   *  W  B  Z 


WBZ  A 


K  E  X 


K  Y  W 


WOWO 


REPRESENTED  NATION  A  LY  BY  NBC  SPOT  SALES  —  EXCEPT  KEX    •    KEX  REPRESENTED  NATIONALLY  BY  PAUL  H.  RAYMER  CO. 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  43 


Col.  Wilder 

(Continued  from  page  42) 
is,  of  course,  essentially  by  Armies. 
The  four  Armies  are  getting  along 
well  now  that  original  differences 
have  been  ironed  out  through  regu- 
lar meetings  of  commanding  gen- 
erals. I  found  no  real  support  for 
this  four-way  plan,  born  because 
no  nation  would  give  up  Berlin  to 
any  other  Army  exclusively.  The 
same  principle  obtains  in  Vienna 
and  to  lesser  extent  I  found  it  in 
Rome,  where  British  outnumber 
United  States  Army  about  ten  to 
one.  The  Italians  prefer  the  Amer- 
icans, as  do  the  Beiiiners.  I  be- 
lieve the  four-way  control  will 
have  to  be  considerably  modified. 
There  is  a  distinct  feeling,  not 
openly  expressed,  that  some  redis- 
tribution will  follow,  leaving  one 
nation  in  control  of  each  major  city 
for  greater  governmental  efficiency. 
The  four-way  control  group,  I  be- 
lieve, can  better  oversee  the  whole 


enemy  area  than  supervise  any  one 
city.  Everyone  knows  how  difficult 
this  will  be  to  arrange,  but  it 
makes  for  harmony  among  the  Al- 
lies and  reduces  continuing  danger 
of  disputes  that  could  drive  a  wedge 
between  us  all.  At  present  the 
four-power  plan  works  fairly  well. 

Occupation  Problems 

None  of  us  here  at  home  can  pass 
judgment  on  these  critical  occupa- 
tion problems.  They  must  be  left 
to  the  officers  in  Germany  and  I 
am  confident  they  will  work  them 
out  with  more  experience.  One  thing 
was  crystal  clear:  we  should  not 
demobilize  too  fast,  lest  we  invite 
a  revival  of  the  same  sort  of  "ism" 
that  brought  on  the  last  war. 

After  talking  with  many  gen- 
erals responsible  for  German  occu- 
pation, I  returned  heartened  be- 
cause they  are  competent  and  a 
credit  to  this  nation.  They  should 
be  given  a  free  hand  and  whatever 
help  is  needed. 


Pumpkin  Prize 

WHEN  THE  NAME  is  on 
the  pumpkin  and  the  pump- 
kin wins  a  prize  at  a  county 
fair,  the  name  on  the  pump- 
kin gets  a  dollar,  despite  the 
fact  that  it  was  all  a  big 
mistake.  Dixon  County  Agent 
Howard  Gillaspie  brought 
some  pumpkins  and  squash  to 
the  Emerson,  Neb.  Tri- 
County  Corn  and  Garden 
Show  to  give  to  George  B. 
German,  farm  director  of 
WNAX  Yankton,  S.  D.  Be- 
fore Mr.  German  arrived, 
Mr.  Gillaspie  put  the  pump- 
kins on  a  table.  It  turned  out 
to  be  a  display  table — and 
one  of  the  pumpkins  won  a 
prize.  So  Mr.  German  took 
the  dollar  and  the  pumpkin, 
too.  And  who  wouldn't? 


Letters  to  the  Editor 

EDITOR,  Broadcasting: 

Automatic  focusing  of  motion 
picture,  television  and  large  still 
cameras  may  sometime  be  possible 
through  the  application  of  the 
range-finding  principles  of  radar. 

Although  present  day  radar 
measures  distances  in  terms  of 
thousands  of  yards,  future  devel- 
opments in  the  art  may  make  it 
possible  to  measure  distances  in 
terms  of  feet. 

The  use  of  radar,  or  its  princi- 
ple, in  the  automatic  control  of 
optical  focusing  systems  could  ease 
considerably  the  strain  of  constant 
attention  to  focusing,  which  is  the 
lot  of  most  cameramen. 

One  difficulty  in  such  an  arrange- 
ment might  be  that,  if  the  radar 
focusing  beam  should  inadvertent- 
ly wander  off  the  principal  sub- 
ject, such  as  an  actor,  and  strike  a 
background  fifteen  feet  away,  the 
cameraman  might  be  embarrassed 
to  find  his  subject  completely  out  of 
focus  in  a  split  second. 

Perhaps  an  adjustable  time-delay 
circuit  could  be  incorporated  to 
permit  such  accidental  mis-direc- 
tion of  the  electronic  focusing  beam 
to  occur,  for  a  brief  moment,  with- 
out putting  the  optical  system  out 
of  focus.  Thus,  time  would  be  al- 
lowed to  re-frame  the  subject  with- 
out de-focusing. 

Also,  the  change-of-focus  mech- 
anism could  be  designed  with  a 
suitable  lag  to  accommodate  shifts 
to  various  focal  planes  at  normal 
rates  of  change. 

W.  S.  Stewart, 
Television  Editor, 
International  Photographer 
Nov.  12 

*     *  * 
EDITOR,  Broadcasting: 

From  a  timebuyer's  standpoint, 
the  suggestion  made  by  Mr.  Carey 
of  WIND  Chicago,  in  your  issue  of 
November  12th,  regarding  the  BMB 
measurement  plan,*  appears  to  be 
of  very  practical  value. 

It  seems  to  this  writer  that  the 
same  argument  applies  to  greater 
New  York  audience  measurement 
and  all  major  metropolitan  mar- 
kets. 

I  do  not  know  what  cost  is  in- 
volved, or  whether  Mr.  Carey's 
suggestion  is  impracticable  for 
other  reasons.  I  merely  want  to  in- 
dorse any  such  idea  which  makes 
the  job  of  time  buying  a  little  less 
difficult. 

Stanley  Probst, 
Vice-President, 
Maryland  Pharmaceutical  Co. 
Nov.  13 

*  Editor's  Note:  In  the  Nov.  12  issue, 
Mr.  Carey  suggested  changes  in  the 
BMB  measurement  plan. 


Heads  Radio  Council 

DOROTHY  GRIFFIN  of  the 
speech  and  drama  department  of 
Christian  College,  Columbia,  Mo., 
has  been  elected  president  of  that 
city's  Radio  Council.  She  succeeds 
Sherman  Lawton,  who  has  moved 
from  Stephens  College,  Columbia, 
to  U.  of  Oklahoma,  Norman,  Okla. 


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PENSACOLA  and  ESCAMBIA  COUNTY,  FLORIDA 
Listen  MOST  Night  AND  Day  to  . . . 

WCOA 

ONLY  Station  For  COMPLETE  Coverage 
Of  NORTHWEST  FLORIDA 


Market's  ONLY  Listenable  Daytime 
Signal 

SERVES  almost  exclusively  nine  Florida 
and  Alabama  counties  with  estimated 
population  of  400,000 

85%  of  over  35,000  radio  homes  Listen 
To  WCOA 


PENSACOLA  and  ESCAMBIA  COUNTY 

— Buying  Income  $85,000,000 
PENSACOLA— FLORIDA'S  4TH  MARKET 
PENSACOLA — Florida's  Fastest  Grow- 
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BOTH  NIGHT  AND  DAY  IT'S 

WCOA 


1370  kc. 


1 ,000  W.  Day 

500  W.  Night 

KEY  TO  RADIO  SELLING  IN  NORTHWEST  FLORIDA 

WCOA — "A  John  H.  Perry  Station" 
Jack  Rathbun,  Gen.  &  Sales  Mgr. 
AFFILIATED  WITH  THE  NATIONAL  BROADCASTING  COMPANY 
Represented  by  John  H.  Perry  Associates 

NEW  YORK  CHICAGO  DETROIT  ATLANTA  PHILADELPHIA 

PENSACOLA 


FLORIDA 


Page  44    •    November  26,  1945 


BROADCASTING    •  Telecasting 


Business  Leaders  plan  for 


^  Wie  fiailard  &  Bali,  j  « 


Prior  »  th(!  l*         •  •  . 

rP,ei"£h=^v&^  *  Ba,Iard  ComD 

Our  reconversion  Proh,       .  end~^se  without  in)^  h^  been  able 

employment  of        H  ,1S  pHm«HJy  a  m  t  n"g  Potential 


*Tilpr«.-      ■..  STON  B.  MORTON,  President 

ment.    We  pro  1 ,  .   tn»ffic  will  rW     .  aJ'  a"d  a  so  to 

^^-'^^^^ 

Ki  nd  patronage.  We 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


THE  Louisville  Times 

Radio   Station  WHAS 


ROADCASTING    •  Telecasting 


Nqyember  26,  1945    •    Page  45 


LARRY  WEBB,  released  from  the  Coast 
Guard  after  three  and  a  half  years  serv- 
ice, has  returned  to  WJW  Cleveland  as 
treasurer  of  the  corporation  and  as- 
sistant to  the  president. 
ROBERT  O.  REYNOLDS,  vice-president 
and  general  manager  of  KMPC  Holly- 
wood, has  been  named  to  Hollywood 
(Cal.)  Bowl  Theatre  Assn.  board  of  di- 
rectors for  coming  season. 
F.  H.  (Tiny)  ELPHICKE,  manager  of 
CKWX  Vancouver,  is  In  eastern  Canada 
on  a  six  weeks  business  trip. 
MARK  WOODS,  president  of  American, 
has  been  elected  a  member  of  the  board 
of  governors  of  the  Cooperative  Analy- 
sis of  Broadcasting  Inc.  With  election 
of  Mr.  Woods,  two  network  presidents 
are  now  serving  on  CAB  board,  the 
other  being  EDGAR  KOBAK,  president 
of  Mutual. 

A.  J.  MOSBY,  general  manager  of 
KGVO  Missoula,  Mont.,  Is  on  two-week 
trip  to  New  York  and  Washington. 
CARL  J.  BURKLAND,  general  manager 
of  WTOP  Washington,  has  been  elected 
to  the  board  of  directors  of  the  Wash- 
ington Kiwanls  Club. 


BOB  J.  BUSS,  former  commercial  man- 
ager of  CKCK  Regina   and  of  CJOC 
Lethbrldge,   is  new 
manager    of  CHAT 
^■PP**V  Medicine  Hat. 


J.  B.  CONLEY,  gen- 
eral manager  of 
KEX  Portland,  Ore., 
was  presented  his 
Westinghouse  20- 
year  service  button 
last  week.  He  start- 
ed with  Westing- 
house  Electric  Corp. 
in  1925  in  account- 
ing department.  In 
1936  he  was  elected 
auditor-treasurer  of 
new  subsidiary, 
Westinghouse  Radio 
Stations  Inc.,  and  in  1940  was  appointed 
general  manager  of  Westinghouse  Fort 
Wayne,  Ind.,  stations  WOWO-WGL.  He 
was  transferred  to  KEX  last  January 
upon  purchase  of  that  station. 

ALVIN  O.  BRAMSTEDT,  manager  of 
KFAR  Fairbanks,  Alaska,  recently  flew 
to  Barrow,  northernmost  community  on 


Mr.  Buss 


the  American  continent,  to  survey  pos- 
sibility of  originating  broadcasts  in  that 
Arctic  Ocean  area.  Pilot  was  CHARLES 
B.  WEST,  heard  weekly  on  KFAR 
"Wings  Over  the  North"  program. 
RAY  P.  JORDAN,  general  manager  of 
WDBJ  Roanoke,  Va.,  has  been  elected 
president  of  Roanoke  Kiwanis  Club  for 
1946.  He  also  has  been  elected  local 
chairman  for  the  National  Clothing 
Collection  for  Foreign  Relief,  to  be  con- 
ducted in  January. 

CHARLES  C.  MOSKOWITZ,  vice-presi- 
dent of  Loew's  Inc.,  has  been  named 
director  and  treasurer  of  more  than  65 
of  the  corporations  operating  the  MGM 
studios  theaters  throughout  the  U.  S. 
and  Canada  and  station  WHN  New 
York.  He  will  represent  Loew's  in  the 
operation  of  Robbins  Music  Corp.,  Leo 
Feist  Inc.,  and  Miller  Music  Corp.,  all 
three  song  publishers,  as  well  as  Loew's 
recently  organized  phonograph  record 
division. 

RICHARD  CONNOR,  vice-president  of 
Associated  Broadcasting  Co.,  escaped 
with  scratches,  bruises  and  a  severe 
shaking  up  Nov.  16  when  he  was  aboard 
the  advance  section  of  the  Commodore 
Vanderbilt  which  was  wrecked  en  route 
to  New  York. 

C.  P.  JAEGER,  American  vice-president 
in  charge  of  sales  now  on  West  Coast, 
returns  to  New  York  in  early  December. 

FRANK  E.  MULLEN,  NBC  vice-president 
and  general  manager,  is  on  the  West 
Coast  for  inspection  of  new  Hollywood 
studios. 


Page  Charlie  McCarthy 


TURNING  TABLES  on  Edgar 
Bergen  (r)  and  using  him  as  the 
dummy,  is  Oklahoma's  Gov.  Robert 
S.  Kerr  (center),  chairman  of  the 
board  of  West  Central  Broadcast- 
ing Co.,  just  filed  for  a  new  stand- 
ard station  in  Tulsa  [Broadcast- 
ing, Nov.  5].  Edgar  T.  Bell  (1), 
secretary-treasurer  of  WKY  Radio- 
phone Co.,  plays  Mortimer  Snerd. 
Mr.  and  Mrs.  Bell  were  hosts  at  a 
dinner  given  in  honor  of  Mr.  Bergen 
and  his  bride  during  their  visit  ten 
days  ago  in  Oklahoma  City. 


FIBBER  McGEE  TOPS 
OIV  LATEST  HOOPER 

TOP-RANKING  program  in  audi- 
ence popularity  the  first  week  in 
November  was  Fibber  McGee  & 
Molly,  according  to  the  Nov.  15 
report  of  C.  E.  Hooper  Inc.  on  eve- 
ning network  programs,  which 
rated  the  program  28.7.  Bob  Hope 
was  second  with  25.6;  Radio  The- 
ater third  with  23.5. 

Average  evening  audience  rating 
was  9.4,  up  0.4  from  the  Oct.  30 
report,  not  reported  a  year  ago  be- 
cause of  the  Presidential  election 
campaign.  Average  evening  sets-in 
use  was  29.4,  a  rise  of  1.3  from  the 
last  report,  with  no  comparison 
with  last  year  because  of  the  ab- 
normal listening  then.  Average 
available  audience  was  78.3,  an  in- 
crease of  0.7  from  the  last  report, 
a  loss  of  0.2  from  a  year  ago.  There 
were  82  sponsored  hours  reported, 
compared  with  81%  in  the  last  re- 
port. 

Following  the  three  leaders, 
most  popular  evening  shows  were: 
Charlie  McCarthy,  23.4;  Walter 
Winchell,  22.1;  Jack  Benny,  20.7; 
Mr.  District  Attorney,  20.7;  Fred 
Allen,  19.9;  Screen  Guild  Players, 
19.2;  Joan  Davis,  17.6;  Great  Gil- 
der sleeve,  16.8;  Eddie  Cantor,  16.6; 
Jack  Haley,  16.1 ;  Bandwagon,  16.1 ; 
Aldrich  Family,  16.0;  Dr.  Chris- 
tian, 16.0;  Amos  V  Andy,  16.0. 

Top  Sunday  afternoon  programs 
were:  The  Shadow,  11.1;  One  Man's 
Family,  8.6;  John  Charles  Thomas, 
8.5. 

Report  was  the  first  to  include 
the  revised  pocketpiece,  which  con- 
tains both  evening  and  daytime 
audience  information,  alphabetical 
indexes  to  programs  and  to  spon- 
sors, share-of-audience  figures  for 
all  programs  in  addition  to  the  rat- 
ing and  sets-in-use  figures,  basic 
audience  trends  and  top-ranking 
programs  for  both  day  and  eve- 
ning, rating  on  multi-weekly  shows 
and  a  guide  to  use. 


Page  46    •    November  26,  1945 


BROADCASTING    •  Telecasting 


4. ..FOR  SALES  ...FOR  JOBS 


Through  the  past  twenty  years  WSM  has  been  getting  ready  for 
this  moment  when  sales  are  so  vitally  important  in  putting  peo- 
ple back  on  payrolls.  Earnestly,  we  have  radiated  friendliness 
and  warm  human  understanding  to  an  area  of  five  million  peo- 
ple. And  now  we  can  offer  the  confidence  we  have  built  as  a 
50,000-watt,  clear  channel  through  which  to  flow  the  sales  that 
are  so  vital  in  achieving  full  employment  for  a  reconverted  na- 
tion. There  can  be  no  more  powerful  spearhead  for  the  selling 
this  period  demands. 


THE  STATION  THAT  HAS  WORKED  HARD  TO  DESERVE 


THE   FULL  CONFIDENCE  OF   FIVE  MILLION  LISTENERS 


50,000  WATTS  •  650  KILOCYCLES  •  CLEAR  CHANNEL  •  NBC  AFFILIATE 


EDW.  PETRY  &  CO.,  Natl.  Reps. 


DEAN  R.  UPSON,  Comm.  Mgr. 


HARRY  STONE,  Gen.  Mgr. 


BROADCASTING    •  Telecasting 


November  26,  1945    •  Page 


's  not  the  TUNE  he  plays 


it's  HOW  he  plays  it 

Whether  it's  Ol'  Man  River  or  Bach's  Toccata  and  Fu- 
gue is  not  as  important  as  the  technique  of  the  organist. 

We  are  proud  that  in  our  business  of  radio  advertising 
we  too  have  a  technique  which  only  comes  from  prac- 
tice and  experience.  In  other  words— it's  not  what  we 
do— it's  how  we  do  it. 


PAUL  H.  RAYMER  COMPANY    •    RADIO  ADVERTISING 

NEW  YORK  ■  DETROIT  •  CHICAGO  •  LOS  ANGELES  •  SAN  FRANCISCO 


'LetteraF  Pass 

TO  STEAL  an  allegory  which  is  the  exclusive 
property  of  Chairman  Paul  A.  Porter,  did  you 
ever  see  two  halfbacks  run  in  reverse  from  a 
double  wing  formation  and  score  a  touchdown? 

That  seems  to  be  the  general  strategy  that 
has  developed  out  of  the  profound,  and  betimes 
heated,  correspondence  which  has  been  ex- 
changed between  Wayne  Coy  of  WINX  Wash- 
ington, who  used  to  advise  President  Roosevelt, 
and  Paul  Kesten  of  CBS,  with  Assistant  Secre- 
tary of  State  William  Benton  as  a  sort  of 
reluctant  postman. 

This  correspondence,  sparkling  with  vivid 
verbal  thrusts  and  a  certain  amount  of  double- 
talk — on  a  very  high  plane,  of  course — was 
printed  in  our  last  issue. 

The  premise  from  which  Mr.  Coy  and  Mr. 
Kesten  argued  differed^  diametrically — but 
their  conclusions  were  wonderfully  harmonious. 

To  freshen  your  memory,  the  State  Depart- 
ment was  smarting  under  a  Coy  letter  pro- 
testing the  fact  that  Secretary  Byrnes'  Lon- 
don conference  report  was  carried  exclusively 
by  CBS.  Mr.  Benton  asked  Mr.  Kesten  how 
to  answer  Mr.  Coy.  Mr.  Kesten  provided  a 
dissertation  conceived  to  answer  not  only  Mr. 
Coy's  protestations,  but  those  of  anyone  else 
at  any  time  on  any  subject.  Bewildered  by 
this  masterful  essay,  Mr.  Bento»  called  upon 
Mr.  Coy  for  further  observations. 

Mr.  Coy  said  his  only  desire  was  that  the 
public  statements  of  public  officials  be  made 
available  on  an  equal  basis  to  all. 

Mr.  Kesten  agreed.  Chairman  Porter,  who 
was  dragged  into  the  fray  from  the  sidelines, 
approved. 

Mr.  Benton,  meanwhile,  escaped  this  im- 
pressive forum  of  mutual  agreement  that 
would  touch  the  heart  of  any  diplomat  by 
going  to  London  on  other  business. 

But  everyone  is  agreed,  at  least,  that  there 
should  be  no  rule  guaranteeing  exclusivity  in 
broadcast  to  a  public  servant.  Against  such 
affirmation,  we  would  not  venture  a  dissenting 
vote. 


Revival  in  New  Mexico 

NEARLY  a  decade  has  passed  since  the  issue 
of  State  versus  Federal  regulatory  rights  in 
radio  last  was  fought.  It  was  in  1936  that  the 
U.  S.  Supreme  Court  settled  finally,  in  a  test 
case  involving  imposition  of  a  gross  sales  tax 
on  broadcasting,  the  illegality  of  such  levies 
because  radio  is  an  instrument  of  interstate 
commerce  subject  to  Federal  rule  only. 

Now  the  question  bobs  up  again  in  New  Mex- 
ico where  an  effort  is  being  made  to  overturn 
a  precedent  of  long  standing  handed  down  by 
the  State's  Revenue  Bureau.  The  New  Mexico 
attorney  general  contends  that  radio  is  sub- 
ject to  the  State's  2%  gross  sales  tax  on  the 
ground  that  radio  is  intrastate  commerce. 

In  the  1936  case,  Associate  Justice  Stone, 
now  Chief  Justice,  concluded: 

By  its  very  nature  broadcasting  tran- 

cends  State  lines  and  is  national  in  its 

scope     and  importance — characteristics 


which  bring  it  within  the  purpose  and 
protection,  and  subject  it  to  the  control  of 
the  commerce  clause. 

The  New  Mexico  case  was  argued  last  week 
in  the  U.  S.  District  Court  for  the  District  of 
New  Mexico,  on  petition  for  injunction  filed 
by  four  local  stations.  NAB  wisely  assisted  in 
legal  and  engineering  argument  to  contest  the 
State's  effort  to  impose  the  tax  on  stations.  The 
case  is  headed  for  the  highest  courts,  should 
the  State's  contentions  prevail. 

All  broadcasters  are  concerned  about  the 
outcome,  for  several  potent  reasons.  Should 
New  Mexico  succeed  in  levying  the  tax,  29  other 
states  with  various  forms  of  sales  taxes  doubt- 
less will  try  to  make  their  own  levies  applicable. 
Such  a  tax  would  prove  crippling  to  many  small 
stations  and  unjust  to  radio  generally. 

But  even  more  important  might  be  a  revival 
of  the  effort  by  states  to  tap  new  sources  of 
revenue  and  impose  a  control  on  free  speech 
through  the  licensing  of  stations  by  the  state 
utility  commissions. 


It  Can  Be  Done 

A  GOLDEN  opportunity  to  break  Jimmy  Pet- 
rillo's  death  grip'  on  radio  was  presented  last 
week  with  the  introduction  by  Chairman  Lea 
(D-Cal.)  of  the  House  Interstate  &  Foreign 
Commerce  Committee  of  his  bill  aptly  titled: 
"To  prevent  control  of  broadcasting  by  coer- 
cive practices." 

The  measure  would  add  to  the  penal  pro- 
visions of  the  Federal  Communications  Act 
three  sections  which  would  outlaw  the  vicious 
standby  practice,  as  well  as  other  Petrillo- 
contrived  methods  of  plundering  broadcasters. 
Violation  would  be  punishable  by  two  years 
imprisonment,  $5,000  fine  or  both. 

Chairman  Lea's  indignation,  as  well  as  that 
of  other  members  of  his  Committee  and  of  Con- 
gress, has  mounted  with  each  Petrillo  diatribe, 
followed  up  by  demand  for  additional  tribute. 
Said  Chairman  Lea  in  introducing  his  bill: 
Carrying   as   the   AFM    demands  do 
threats  of  reprisals  if  not  complied  with, 
they  are  on  the  moral  level  of  racketeering 
and  extortion.  A  self-respecting  govern- 
ment cannot  afford  to  permit  such  prac- 
tices to  prevail.  The  objective  of  this  leg- 
islation is  to  prevent  them. 
Broadcasters  and  an  outraged  public  alike 
will  applaud  Mr.  Lea's  action.  They  will  turn 
handsprings  when  the  bill  passes  the  Commit- 
tee, which  its  author  confidently  predicts.  But 
it  will  take  more  than  cheers  and  handsprings 
to  get  the  bill  through  Congress. 

Labor  has  a  powerful  lobby  in  Washington. 
Labor  is  big  business — bigger  than  radio  in 
all  its  ramifications.  The  recent  Internal  Rev- 
enue Bureau  Report  on  tax-free  organizations 
(which  include  unions)  gives  eloquent  testi- 
mony to  that.  Much  as  many  labor  union  lead- 
ers dislike  the  antics  of  Petrillo,  they  stick 
together  when  it  comes  to  legislation." 

It's  going  to  take  plenty  of  support  to  get 
the  Lea  Bill  through  this  session.  There's  plenty 
around  if*' it's  properly  mobilized  and  becomes 
articulate.  The  FCC  certainly  doesn't  relish 
having  Mr.  Petrillo  stop  FM  development  dead 
in  its  tracks  through  his  double-standby  edict. 
The  public  has  indicated  its  attitude. 

The  facts  more  than  justify  the  Lea  Bill. 
Remember  the  Number— HR  4737.  Tell  the 
story  in  the  right  places.  AFM  and  its  con- 
temporaries already  are  unselling  it. 


HARRY  RAYMOND  SPENCE 


ARRY  RAYMOND  SPENCE,  owner  of 
KXRO  Aberdeen,  Wash.,  came  to  ra- 
dio via  the  automobile  business. 


He  was  working  as  an  automobile  me- 
chanic and  salesman  for  an  agency  in  Ta- 
coma  in  the  mid-1920's,  when  Mr.  and  Mrs. 
Carl  E.  Haymond,  owners  of  KMO  Tacoma, 
invited  him  and  his  wife  to  attend  a  late-eve- 
ning broadcast  featuring  Arnold  Leverenz  at 
the  console  of  the  pipe  organ  in  the  Pantages 
Theater. 

The  automobile  mechanic-salesman  saw  the 
show,  the  studios,  and  the  transmitter,  and 
that  settled  it.  In  the  spring  of  1926  he  went 
to  work  for  KMO  as  a  salesman,  picking  up 
from  the  station's  owner  a  fast  but  liberal  edu- 
cation in  the  art  of  radio  broadcasting. 

The  education  included  the  information  that 
radio  time  could  be  sold  in  units  less  than  one 
hour.  For  this  knowledge  he  is  indebted  to 
Roy  Hunt,  then  owner  of  KXL  Portland,  Ore. 
On  a  visit  to  Portland,  he  and  his  employer 
found  Mr.  Hunt  working  on  a  revolutionary 
idea:  He  was  selling  not  only  hours  but  also 
half-hours,  quarter-hours,  participating  pro- 
grams, and  even  spot  announcements.  It  was 
daring,  but  it  was  paying  off. 

Two  years  after  he  went  to  work  for  KMO, 
Mr.  Spence  learned  that  KXRO  was  silent, 
acquired  by  the  real  estate  firm  of  Jones  and 
Jones  in  lieu  of  unpaid  rent.  He  decided  to 
buy — or  at  least  to  try  to  buy,  because  he 
faced  a  problem  in  finding  something  to  use 
as  money.  To  help  him  put  up  a  front,  he  went 
back  to  his  employer  in  the  automobile  busi- 
ness and  borrowed  his  private  car  for  the  in- 
terview with  Jones  and  Jones. 

Mr.  Spence  parked  his  borrowed  car  with  a 
flourish  in  front  of  the  firm's  offices  and  went 
in  to  talk  with  the  manager,  Rogan  Jones.  He 
found  Mr.  Jones  nourishing  no  high  regard  for 
radio  and  quite  happy  to  find  someone  to  take 
the  station  off  his  hands.  Together  they 
worked  out  a  deal  giving  him  a  90-day  option 
on  49%  of  the  stock. 

A  combination  of  hard  work,  long  hours, 
good  luck,  and  an  intense  desire  to  make  good 
paid  off,  and  by  the  spring  of  1929  Rogan 
Jones  was  convinced  that  radio  could  make 
money. 

He  was  so  well  convinced  that  early  in  1929 
he  urged  Mr.  Spence  to  look  over  the  property 
of  KVOS  Bellingham,  Wash.,  then  in  the 
hands  of  a  receiver.  They  bought  KVOS,  fol- 
lowing up  with  the  purchase  of  KPQ  Seattle, 
which  they  moved  to  Wenatchee,  Wash.,  and 
of  KPCB  (now  KIRO)  Seattle.  They  also 
(Continued  on  page  52) 


Page  50    •    November  26,  1945 


BROADCASTING    •  Telecasting 


Phil  Irwin  has  come  the  top  recognition  afforded  an  NBC 
jnnouncer,  the  H.  P.  Davis  Memorial  Announcers'  Award,  de- 
noting him,  in  the  words  of  Pat  Kelly,  NBC  chief  of  announcers, 
as  the  "finest  announcer  in  the  NBC  family  of  stations  in  194  5." 

Phil  won  this  outstanding  award,  held  last  year  by  Ben  Grauer, 
in  competition  with  the  regular  staff  announcers  of  stations 
throughout  the  nation  affiliated  with  the  NBC  network. 

Station  KGW  takes  pride  in  Phil's  achievement.  It  is  typical  of 
the  consistently  high  standards  under  which  KGW  operates. 


nwr  nc  Tur  RDf  AT  QTATIBN^  Hi-  THF  NATION 


KQW 

PORTLAND,  OREGON 


EPRESENTSD  NATIONA 
t  Y   EDWARD   PITHY   &  CO., 


ROADCASTING    •  Telecasti 


November  26,  1945    •    Page  51 


AfX.  MONEYBAGS! 

Surprised  to  hear  that  an  average  Iowa  farmer  might  well  be 
your  financial  equal?  'Way  back  in  1943  the  average  Iowa 
farm  income  was  $7,672.  Last  year  it  was  estimated  to  have 
been  at  least  20%  more,  thus  exceeding  $8,000.  This  year  and 
next,  with  the  call  for  all-out  food  production,  the  figures  are 
anybody's  guess. 

He's  spending  plenty  now  for  what's  available  .  .  .  but  when 
he  really  starts  spending  for  the  newer  and  better  things  of 
the  near  future,  he's  going  to  be  an  important  fraction  of  as 
rich  a  market  as  you'd  care  to  see.  What  he  wants  he'll  buy! 

And  even  though  his  new  radio  set,  when  he's  able  to  get  it, 
will  bring  in  Australia  .  .  .  what  will  be  Farmer  Bill's  favorite 
station?  Still  KMA,  we'll  wager!  A  true  farm  station  with  top 
rating  in  the  No.  1  Farm  Market,  KMA  gives  our  Iowa  farmers 
what  they  want  in  entertainment  and  what  they  need  in  news 
and  information  ...  all  announced  by  men  who  speak  Iowa 
American  and  know  as  much  about  Iowa  farming  and  Iowa 
home-life  as  the  listeners  to  whom  they  talk.  Result:  KMA 
gets  more  than  twice  as  much  listener-mail  as  any  other  radio- 
sender  in  this  area.  Doesn't  that  indicate  at  least  twice  as  much 
listener-influence  ? 

Let  us  tell  you  the  rest  of  the  story.  Or  for  full  information 
(and  availabilities)  ask  Free  &  Peters. 


KMA 


AMERICAN  BROADCASTING  CO. 

The  No.  1  Farm  Station  in  the  No.  1  Farm  Market 

152  COUNTIES  AROUND 
SHENANDOAH,  IOWA 


Respects 

(Continued  from  page  50) 
started  U.  S.  Broadcasting  Co.  in 
Hollywood;  this  was  a  transcrip- 
tion company  featuring  Tom  Bren- 
neman  in  a  Negro  dialect  show 
called  Tom  and  Wash,  but  the  tran- 
scription idea  was  too  early  and 
the  company  failed. 

From  1929  to  1931,  Mr.  Spence's 
organization  maintained  headquar- 
ters in  Seattle.  When  the  Holly- 
wood venture  failed,  Mr.  Jones  re- 
turned to  Seattle  and  they  sepa- 
rated the  various  corporations. 
They  sold  KPCB,  and  after  the  ex- 
change of  stock  Mr.  Spence  owned 
KXRO  and  Mr.  Jones  owned  KVOS 
and  KPQ. 

Now  in  his  third  term  as  Na- 
tional Association  of  Broadcasters' 
director  for  the  17th  District,  Mr. 
Spence  was  first  elected  to  the 
Board  at  the  Atlantic  City  conven- 
tion as  director-at-large  for  small 
stations.  He  was  not  attending  the 
convention  and  his  election  was 
engineered  by  friends  without  his 
knowledge.  He  was  re-elected  at 
the  San  Francisco  convention  and 
then  followed  C.  W.  (Chuck)  Mey- 
ers as  director  for  the  17th  Dis- 
trict. He  has  been  re-elected  to  this 
post  twice. 

Mr.  Spence  looks  back  on  the 
1920's  as  "the  good  old  days." 
KXRO  then  was  licensed  for  50 
watts  and  had  to  share  time  with 
a  50-watt  station  at  Everett,  Wash. 
He  wrote  several  letters  to  the 
Everett  station,  got  no  reply,  and 
then  turned  to  the  Federal  Radio 
Commission,  asking  that  both  sta- 
tions be  allowed  to  operate  full- 
time.  By  return  mail  the  Commis- 
sion sent  back  an  informal  letter 
telling  him  to  go  ahead.  Later, 
when  production  of  the  50-watt 
tubes  KXRO  was  using  was  dis- 
continued by  the  manufacturer 
and  the  only  substitute  was  a  75- 
watt  tube,  Mr.  Spence  outlined  his 
situation  in  an  informal  letter  to 
the  Commission  and  back  again 
came  an  informal  reply — saying  go 
ahead  on  increased  power. 

Born  at  Bellingham  on  Dec.  21, 
1900,  Mr.  Spence  graduated  from 
high  school  and  spent  a  year  in 
pre-medical  training. 

He  is  married  and  has  two  chil- 


Recognition 

CHOPIN  would  be  glad  to 
know  that  his  music,  if  played 
by  a  band  that  "gives  it 
something",  is  still  able  to 
win  friends  and  influence  fan 
mail.  WMAL  Washington  re- 
ports receipt  of  the  following 
letter,  addressed  to  "Mr. 
Frederick  Chopin,  %  WMAL" : 
Dear  Fred, 

I  heard  your  selection  called 
"Pollonaise"  played  on  a 
WMAL  program.  It  was 
swell,  much  better  than  a  lot 
of  other  versions  I've  heard. 
It  seemed  to  have  a  lot  more 
to  it  and  the  orchestra  leader 
sure  gave  it  something  that 
sounded  more  like  the  kind  of 
music  I  thought  a  guy  like 
you  would  write.  Maybe  you 
don't  get  enough  fan  mail  to 
keep  the  program  going  so 
I'm  writing  this  in  hopes 
"Prelude"  won't  go  down  the 
skids. 

Yours  truly. 


dren,  a  son,  10  years  old,  and  a 
daughter,  7. 

His  hobbies  are  horses,  riding, 
and  driving,  and  he  has  found  time 
for  much  civic  work.  In  addition  to 
the  presidency  of  the  Washington 
State  Association  of  Broadcasters 
(1941-45),  his  offices  have  included 
presidency  of  Aberdeen  Rotary 
Club,  1936-37;  presidency  of  Aber- 
deen Community  Chest,  1939-40; 
vice-presidency  of  Aberdeen  School 
Board,  1942-47;  vice-presidency  of 
Aberdeen  Chamber  of  Commerce, 
1945-46,  and  chairmanship  of  the 
War  Price  and  Rationing  Board, 
1942-45. 


Pf  enniger  Elected 

C.  H.  PFENNIGER,  former  sales 
manager  of  E.  H.  Scott  Radio 
Labs.  Inc.,  Chicago  has  been  elected 
vice-president  in  charge  of  sales 
of  Muzak  Corp.,  Harry  E.  Hough- 
ton, chairman  of  the  board,  an- 
nounced last  week.  Mr.  Pfenniger 
has  been  with  Muzak  since  he  was 
discharged  from  the  Marine  Corps 
in  1944. 


Something  you  learn 
from  experience  on 

WNAB 


BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 


Concentrated  Audiente  in  the  Nation's  59th  Market 

It's  as  simple  as  A-B-C.  When  you  add  the  basic  elements 
ol  sound  local  programming  to  a  basic-network  schedule 
in  America  s  o9th  largest  metropolitan  market  with  its 
almost  S100,000,000  in  annual  retail  sales 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBUR Y 
REPRESENTED       BY       R  A  M  B  E  A  U 


Page  52    •    November  26,  1945 


ROADCASTING    •  Tel 


ecastini 


deU 


LISTEN  TO 
Victor  Schoffelmayer 

He's  been  a  living  legendary  figure  in  the  world 
of  agriculture  and  its  related  fields  in  the  South- 
west since  1918.  As  Agricultural  Editor  of  the 
Dallas  Morning  News  and  of  WFAA  his  activi- 
ties and  fields  of  study  and  research  have  ranged 
from  coast  to  coast  and  in  Europe  and  Asia.  His 
knowledge  is  fresh,  firsthand  and  dependable. 
And  he's  always  bringing  something  new  to  his 
listeners.  That's  why  his  authoritative  agricul- 
tural programs  and  others  are  "musts"  in  the 
listening  line-up  of  farmers  and  ranchers  (lay- 
men, too)  in  our  vast  coverage  area. 


Pine  paper  mills !  Sweet  potato  dehydra- 
tion plants !  Castor  bean  oil  mills !  Tung 
orchards !  Soy  beans  and  synthetic  rub- 
ber industries!  Schoffelmayer,  Pro- 
moter of  New  Industries,  played  a  lead- 
ing Texas  role  in  developing  them  all! 
An  authority  in  chemurgy,  he  was  one 
of  the  first  men  in  America  to  advocate 
use  of  farm  wastes  as  raw  materials  in 
manufacturing. 

Among  the  many  Schcgef  f  elmayer 


honors  and  affiliations:  Chairman 
the  Texas  Chemurgic  Council ;  membi 
of  the  Board  of  Governors  of  the  N; 
tional  Farm  Chemurgic  Council;  Fe 
low  of  the  Texas  Academy  of  Scienc< 
President  of  the  Texas  Geographic  S 
ciety;  Vice-President  of  the  America 
Association  for  the  Advancement 
Science ;  member  of  the  Board  of  Tru 
tees  of  Texas  A.  &  M.  Research  Foui 
dation. 


WFAA 

Martin  Campbell,  General  Manager  Ralph  Nimmons  and  Ray  Collins,  Asst.  Mgrs. 
NBC    and   TEXAS   QUALITY    NETWORK  AFFILIATES 

820  KC...  50,000  WATTS  A  NATIONALLY  CLEARED  CHANNEL  STATU 

Owned  and  Operated  by  The  Dallas  Morning  News 


An 

Advertiser 
Speaks ! 

iiWe  want  to  express 
our  thanks  to  you 
for  the  swell  returns 
you  are  producing 
for  us.  Your  help 
is  greatly  appreci- 
ated." 


It's  our  specialized  ap- 
peal to  one  of  Amer- 
ica's Greatest  Direct 
Response  Audiences 
that  pleases  our  adver- 
tisers. 


Ask  a  Blair  Man 


Columbia  Network 


f  flIRMDNT,  W.Vfl. 


KEITH  BALDWIN  has   been  named 
national  sales  manager  of  WFAA- 
WBAP    Dallas-Fort    Worth,  and 
KGKO  Fort   Worth.   He   was  formerly 
with    WGAR    Cleveland    and  WKRC 
Cincinnati. 

WILLIAM  ZIETZKE  of  the  sales  staff 
of  KGVO  Missoula,  Mont.,  is  ill  with 
influenza. 

JACK  L.  SAYERS,  formerly  on  sales 
staff  of  CJCA  Edmonton,  and  commer- 
cial manager  of 
C  J  O  C  Lethbridge, 
has  been  appointed 
commercial  m  a  n- 
ager  of  CKCK  Re- 
gina. 

PATRICK    J.  GIL- 
MORE,  formerly 
with   WBEN  Buffa- 
lo, WITH  Baltimore 
and   Ellis   Adv.,  is 
now  representing 
WFMD  Frederick, 
Md.,    in  national 
market.  He  current- 
ly is  in  New  York. 
BETTY  NEWHAUS 
is  new  addition  to 
sales  staff  of  WGN  Chicago. 
WILLIAM   M.    WILSON,    in   the  Navy 
three  years,  has  returned  to  William  G. 
Rambeau  Co.,  in  charge  of  New  York 
office. 

HARRY  M.  SAGE,  recently  discharged 
from  Royal  Canadian  Corps  of  Signals, 
has  joined  the  sales  staff  of  Montreal 
office  of  National  Broadcast  Sales,  sta- 
tion representative. 

JOHN  P.  McPHAUL,  released  from  the 
Army,  joins  New  York  office  of  Burn- 
Smith  Co.,  radio  representative,  as 
junior  salesman.  Prior  to  entering 
armed  services  he  was  with  personnel 
division  of  NBC. 


Sayers 


DOROTHY  JONSSON  has  been  named 
traffic  manager  of  KROW  Oakland,  Cal., 
replacing  PHYLLIS  BOARMAN,  re- 
signed. 

CPL.  MARION  E.  DIXON,  former  sales 
staff  member  of  KGVO  Missoula,  Mont., 
now  with  AAF  at  Laredo,  Tex.,  is  father 
of  a  girl. 

CLARK-WANDLESS  Co.,  newly  formed 
station  representative  in  New  York,  rep- 
resents WNEL  San  Juan,  P.  R.,  and  not 
stations  as  incorrectly  listed  in  Novem- 
ber 19  issue  of  BROADCASTING.  These 
other  stations  are  part  of  those  repre- 
sented by  Thomas  F.  Clark  Inc.,  New 
York.  THOMAS  F.  CLARK  is  interested 
in  both  firms. 

JOHN  J.  KAROL,  CBS  network  sales 
manager,  Nov.  19  addressed  the  adver- 
tising and  selling  class  of  the  Advertis- 
ing Club  of  New  York  on  the  place  of 
radio  in  advertising,  replacing  PAUL 
HOLLISTER,  CBS  vice-president  in 
charge  of  advertising,  who  was  con- 
fined to  his  home  with  a  heavy  cold. 

FRANK  B.  HEIB,  salesman  of  Katz 
Agency,  Chicago  station  representative, 
resigns  Nov.  26  to  join  Hearst  Publica- 
tions, Chicago. 


A  CATALOG  of  information  on  com- 
mercial programs  broadcast  on  Ameri- 
can has  been  compiled  by  network's 
publicity  department  and  sent  to  in- 
terested publications.  File  will  be  re- 
vised every  three  months  and  additions 
and  corrections  will  be  sent  to  editors 
to  supplement  original  file,  called  ABC 
Program  Information  Catalog. 


THREE  new  five-minute  musical  pro- 
grams started  on  WLD3  New  York  last 
week.  Programs,  broadcast  daily,  are 
"Calling  Dan  Cupid",  "Memory  Notes" 
and  "Along  the  Campus". 


Meet 

ROLLIE 
JOHNSON 

WTCN'S  TOP-NOTCH 
SPORTS  CASTER  .  .  . 


When  the  Gopher  gridders  roared  or  purred  .  .  .  when 
the  Miller  ball  club  won  or  lost  .  .  .  Rollie  was  there. 
Football,  baseball,  tennis,  hockey,  hunting,  fishing, 
(yes,  even  ping-pong  and  squash)  are  all  his  meat. 
And  he's  solid  with  the  fans.  He's  tops  when  it  comes 
to  reports  from  the  world  of  sports! 


The  Great  Minnesota  {and  Wisconsin)  audience  demands,  deserves  and  GETS  the  best  in  radio' 
MINNEAPOLIS  j  ST.  PAUL.  MINNE^t! 


ELECTED  queen  of  Hardin-Simmons 
U.,  Abilene,  Tex.,  by  fellow  students, 
Frances  Evans  also  is  traffic  manager 
of  KRBC  Abilene.  She  joined  station 
early  this  year  as  music  librarian  and 
parttime  announcer.  Miss  Evans  at- 
tends Hardin-Simmons  mornings. 


Philco  Plans  to  Produce 
4,000,000  Sets  in  1946 

PHILCO  CORP.  plans  to  manufac- 
ture 4,000,000  radio  receivers  in 
1946,  all  of  which  will  include  FM 
and  shortwave  as  well  as  AM, 
nearly  twice  as  many  as  its  pro- 
duction in  the  last  peacetime  year 
and  an  output  never  approached 
by  any  other  company  in  the  his- 
tory of  the  radio  industry,  it  was 
announced  Monday  by  John  Ballan- 
tyne,  president  of  Philco  Corp., 
at  a  preview  of  the  new  1946  line 
of  Philco  products  in  New  York. 

Philco  expects  to  have  some 
models  delivered  to  stores  for  con- 
sumer consumption  by  Christmas. 
Full  production  on  radio  and  tele- 
vision sets  will  start  after  Jan.  1. 
OPA  prices  have  not  been  set  on 
either  radio  or  television  sets. 
Company  officials  hope  to  receive 
the  OPA  prices  on  sets  within  two 
weeks. 


CURRENT  issue  of  American  Magazine 
contains  a  feature  article  on  Fred  Allen 
by  Beverly  Smith,  entitled  "Want  a  Job 
at  a  Million  a  Year?"  Article  describes 
background  of  Allen  and  tells  how  he 
spends  12  to  14  hours  daily  writing  his 
own  scripts  for  his  Sunday  broadcasts 
on  NBC  for  Standard  Brands.  Allen,  ac- 
cording to  story,  "is  a  radio  recidivist" 
who  prefers  to  bask  on  a  beach,  but  re- 
mains in  radio. 


55.4% 

of  all  Iowa  radio  families 

"LISTEN  MOST"  to 

WHO 


10.7%  to  Station  B! 


50,000  Watts      Des  Moines 


Page  54 


November  26,  1945 


AMERICAN  BROADCASTING  CO. 

FREE   AND    PETERS   National  Representative, 

BROADCASTING    •  Telecasting 


FREE  &  PETERS,  Inc. 
Representatives 


H  I    YO,  SILVER! 


If  Success  is  measured  by  popularity — The  Lone 
Ranger  has  succeeded,  for  OVER  TEN  MIL- 
LION PEOPLE  LISTEN  three  times  every  week 
to  this  thrilling  program. 

If  Success  is  measured  by  words — The  Lone 
Ranger  has  succeeded,  since  OVER  EIGHT 
MILLION  WORDS  HAVE  BEEN  WRITTEN 
about  this  champion  of  the  Old  West. 

If  Success  is  measured  by  a  "run" — The  Lone 
Ranger  has  succeeded,  since  EACH  BROAD- 
CAST SETS  A  NEW  WORLD  RECORD  for 
half-hour  dramatic  shows. 

If  Success  is  measured  by  popularity — The  Lone 
Ranger  has  succeeded,  for  multitudes  of  Lone 
Ranger  Clubs  represented  by  millions  of  boys 
and  girls  are  active  today. 

The  Lone  Ranger  is  more  than  success.  HE 


HAS  BECOME  A  LEGEND.  His  famous  cry 
"Hi  Yo,  Silver"  signaled  British  attacks  in 
Libya  and  Commando  Raids  in  France.  In  the  air, 
radio  monitors  were  often  surprised  to  catch 
the  famous  cry  from  attacking  Allied  planes. 

In  war  and  in  peace,  the  popularity  of  The  Lone 
Ranger  has  increased  and  soon  will  be  heard 
again  in  England,  South  America,  Australia  and 
Alaska  in  addition  to  Canada,  Hawaii  and  New 
Zealand. 

By  every  test  The  Lone  Ranger  has  succeeded 
and  on  November  30,  1945,  when  the  program 
celebrates  its  2000th  CONSECUTIVE  BROAD- 
CAST, the  ears  of  America  will  be  listening 
and  the  eyes  of  industry  will  be  on  "THE 
LONE  RANGER"  who  has  stood  the  test  of 
time  and  continues  to  prove  that  "nothing 
succeeds  like  success." 


WRITTEN      AND       PRODUCED      BY  THE 

King-Trendle  Broadcasting  Corp. 

1700    STROH    BUILDING  -  DETROIT    26,  MICH. 


ROADCASTING    •  Telecasting 


November  26,  1945    •    Page  55 


CHICAGO 

5000 watts  560kc 


flGEITCIES  ^ 


KLITTEN  &  THOMAS,  Los  Angeles,  Is 
new  agency  located  at  756  S.  Broadway 
and  founded  by  MARTIN  R.  KLITTEN, 
former  vice-president  of  the  Shaw  Co., 
Los  Angeles,  and  KEITH  N.  THOMAS, 
for  12  years  operator  of  his  own  com- 
mercial art  studio.  PAUL  PEQUIGNOT, 
formerly  with  War  Manpower  Commis- 
sion, is  director  of  research. 
S.  E.  (Bud)  VEHON  has  returned  to 
Bass-Luckoff,  Detroit,  as  agency  part- 
ner following  release  from  Air  Trans- 
port Command.  For  ten  years  he  had 
been  general  manager  of  firm. 
WOOKEY  &  ROMAN  Inc.,  new  Holly- 
wood agency,  has  established  headquar- 
ters at  6636  Hollywood  Blvd.  Telephone 
Is  Hollywood  8217.  HOWARD  W. 
WOOKEY  and  J.  DAYNER  ROMAN  are 
co-owners.  WILLIAM  A.  HOVEY,  for- 
merly associated  with  Rustling  Wood, 
New  York,  Is  agency  sales  director. 
GREGORY  DICKSON,  former  New  York 
director  of  public  relations  for  Poote, 
Cone  &  Beldlng,  has  shifted  to  agency's 
Hollywood  office  to  head  newly  estab- 
lished West  Coast  publicity  department. 
KARL  W.  THOMPSON,  released  from 
AAP  as  lieutenant-colonel,  has  joined 
Gerth-Paclfic  Adv.,  Los  Angeles,  as  ac- 
count executive. 

ROBERT  W.  HAYES,  thrice  decorated 
as  a  co-pilot  In  the  Black  Cats,  Navy 
night  patrol  squadron  in  the  South  Pa- 
cific, has  joined  Omsted  &  Foley,  Min- 
neapolis, as  assistant  production  man- 
ager. 

JACK  L.  FISHER  Jr.,  after  four  and 
one-half  years  In  AAF,  following  re- 
lease as  captain,  returns  as  account 
executive  with  M.  M.  Fisher  Assoc.,  New 
York. 

ROBERT  HAYDON  JONES  has  been 
elected  to  partnership  in  Alley  &  Rich- 
ards Co.,  New  York.  He  was  account 
executive  for  five  years  with  BBDO  and 


FAREWELL  &  WELCOME  party  participants  at  Young  &  Rubicam,  Hollywood,  in- 
clude (1  to  r) :  Glenhall  Taylor,  Y  &  R  Hollywood  radio  director;  Mildred  Heredeen, 
personnel  director;  William  Blees,  who  resigned  as  agency  vice-president  to  be- 
come vice-president  of  Consolidated-Vultee  Aircraft  Corp.,  San  Diego;  and  Elliot 
E.  Potter,  new  supervisor  of  advertising  serviee  on  agency  West  Coast  accounts. 


is  also  former  advertising  director  of 
John  Wannamaker.  He  will  headquarter 
in  Boston. 

WINTHROP  HOYT  has  returned  to 
Charles  W.  Hoyt  Co.,  New  York,  in  new 
post  of  chairman  of  the  board.  He 
shares  executive  duties  with  EVERETTE 
W.  HOYT,  president.  Hoyt  has  been  re- 
leased as  major  from  AAF  after  three 
and  a  half  years  service. 
CHARLES  O.  SLOANE  Jr.,  who  has 
served  with  the  armed  services  for  three 
years  and  prior  to  that  with  H.  M. 
Kiesewetter  Adv.  Agency,  has  joined  the 
account  executive  staff  of  Alley  &  Rich- 
ards Co.,  New  York. 

RICHARD  V.  LaBARRE,  formerly  of  the 
editorial  department  of  Eastern  Air- 
craft, is  now  with  copy  staff  of  Hazard 
Adv.  Co.,  New  York. 

CHARLES  DRIER  Jr.  and  JOHN  HAMM. 

released  from  the  Army,  have  rejoined 
Campbell-Ewald  Co.,  New  York. 
OAKLEY  BIDEWELL  has  been  named  by 


good  hunter  doesn't 
waste  shells  on  the 
rnnye  birds  • .  • 
he  places  his  shots 
where  theu're  bunched 

A  time-buyer  doesn't  waste  his  "sales  shots"  either. 
That's  why  so  many  are  buying  KFDA,  an  American 
affiliate,  in  the  AMARILLO,  TEXAS  MARKET.  The  sta- 
tion that  reaches  the  POPULOUS  PART  of  this  aggres- 
sive  market— EFFICIENTLY  AND  ECONOMICALLY. 


Benton  &  Bowles,  New  York,  to  work 
on  General  Foods  accounts.  Since  1940 
he  has  been  in  the  Army,  terminating 
service  as  lieutenant  colonel  in  27th 
Infantry  Division.  He  is  former  adver- 
tising manager  of  Serutan  Co.,  Jersey 
City. 

GILDA  MOLINA,  for  four  years  with 
the  Office  of  Censorship  in  New  York, 
has  joined  the  foreign  media  depart- 
ment of  McCann-Erickson,  New  York. 
GILBERT  E.  BUSCH,  former  staff  cor- 
respondent and  financial  writer  for  UP 
who  recently  was  released  from  the  Ma- 
rine Corps,  joins  Albert  Frank-Guen- 
ther  Law,  Philadelphia,  as  an  associate 
on  the  publicity  staff. 
JOHN  R.  ARMSTRONG  has  returned  to 
Russell  T.  Gray  Inc.,  Chicago,  as  vice- 
president  after  serving  as  a  captain  in 
the  Army  Coast  Artillery  Corps.  He  re- 
sumes specialized  work  in  the  industrial 
field. 

AMEDEE  COLE,  released  from  the  Navy, 
has  rejoined  Geyer,  Cornell  &  Newell, 
New  York,  as  vice-president  and  group 
copy  chief. 

FOLLOWING  additions  have  been  made 
to  staff  of  N.  W.  Ayer  &  Son,  New 
York:  SEYMOUR  MORRIS,  former  ac- 
count executive  with  Ted  Bates  Inc.; 
COL.  FRANK  R.  SCHELL,  formerly  exec- 
utive officer  at  Camp  Upton,  N.  Y.,  and 
COL.  TALLEY  D.  JOINER,  former 
deputy  director,  Office  of  Dependency 
Benefits,  War  Dept. 

MIHIC  &  SMALLEN,  New  York,  new 
agency,  has  been  established  at  25  W. 
43d  St.  by  HUBERT  L.  MIHIC  and  PAUL 
SMALLEN. 

THOMAS  C.  BUTCHER  has  resigned  as 
assistant  advertising  manager  of  Col- 
gate-Palmolive-Peet  Co.  to  join  Doherty, 
Clifford  &  Shenneld,  New  York,  as  ac- 
count executive  and  member  of  plans 
board. 

MAL  McCARDY,  formerly  with  N.  W. 
Ayer  &  Son  and  Roy  S.  Durstine  Inc., 
has  joined  Quick  &  McElroy,  New  York, 
in  an  executive  capacity. 
EDGAR  L.  WEIBRECHT,  released  from 
Navy  as  lieutenant  and  formerly  with 
Firestone  Tire  &  Rubber  Co.,  is  now 
with  Cleveland  office  of  BBDO  on  B.  F. 
Goodrich  account. 


OK  you  IOSE 


Page  56    •    November  26,  1945 


BROADCASTING    •  Telecasting 


0^ 


s^ 


....^et  ^» 


Reproduced  from 
The  Indianapolis  News 
of  November  9th 

The  advertisement  reproduced  here 
appeared  in  The  Indianapolis  News 
of  November  9th.  If  tells  the  whole 
story.  Catherine  Daniels  of  WISH  made 
an  offer  on  her  "At  Home  With  Catherine 
Daniels"  program  daily  for  ten  days  it 


m  offer  on  her  "At  Home  With  Catherine 
>aniels"  program  daily  for  ten  days  in 
which  she  offered  a  booklet  containing 
recipes,  menus,  household  hints,  etc.  How 
the  mail  did  roll  in! 

We  were  forced  to  stop  the  offer  at  the 
four-thousand  count  but  still  requests  pour 
in.  Do  you  want  to  SELL  merchandise  to 
women  in  Indiana?  If  so,  Catherine  Daniels 
is  the  answer  to  your  problem. 

WISH 

l^e  Station  l^cvU  <£o*te  PUcu 

INDIANAPOLIS 


^eS'  ,  for  *e  P°*  '  uster*'*  ° 
s*croped-  ^        ^  your 


se0S°     Xt^  *       us  end  ^ 
sure^p\no*  Y°"r      photf  W«*s 


Cother>ne, 

to  *JS- 


•  ordsond^- 

oft*^'  ***** 
The       Ia^e^efj  Then** 

cou^ed  tn  ^ouso^dS 

^^^^ 

coTr^e--'u;;;0.rv^e^. 

^do^ 


hear 


her 


3  to  r*o> 


REPRESENTED  NATIONALLY  BY  FREE  &  PETERS 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  57 


THE  RETURN  OF  A  NATURAL 


Back  on  KFI  for  its  third  consecu- 
tive season  is  the  "Young  Artists' 
Competition!'  And  in  case  it  has 
slipped  your  mind,  this  program 
won  last  year's  Peabody  Award 
among  radio's  best  features  for 
youth.  The  "Young  Artists'  Com- 
petition" again  presents  outstand- 
ing instrumentalists  on  twenty-six 
weekly  broadcasts  (Mondays  9:30 
to  10:00  p.m.)  in  competition  for 
a  professional  appearance  in  Hol- 
lywood Bowl  next  season  with 
Leopold  Stokowski.  As  an  added 
feature,  noted  musical  personages 
are  serving  as  guest  conductors. 
On  the  distinguished  panel  of 
judges  to  name  the  1945-46  win- 
ning artist,  are:  Julian  Brodetsky, 
conductor  and  concert  violinist; 
Mario  Castelnuovo  Tedesco,  com- 
poser; Dr.  Louis  Woodson  Curtis, 
Director  of  Music,  Los  Angeles 
Public  Schools;  Emanuel  Bay,  con- 
cert pianist  and  accompanist  for 
Jascha  Heifetz;  and  Eudice  Sha- 
piro, concert  violinist.  The  pro- 
gram is  a  Public  Service  presenta- 
tion jointly  sponsored  by  this 
station  and  the  Hollywood  Bowl 
Association. 

THEY  LOVE  US  IN  EL  PASO 


When  KFI's  Program  Director, 
Don  McNamara,  returned  from  a 
jaunt  around  the  country,  he 
brought  back  evidence  of  our  pop- 
ularity eight  hundred  and  some 
miles  away  in  El  Paso.  That  fair 
city's  Herald-Post  lists  KFI  in  the 
radio  log.  No  other  Los  Angeles 
station  can  make  that  statement! 


640  "E£  B~*T 

3CYCIES   M^L^L    -M.  WATTS 

NBC  for  LOS  ANGELES 

esenled  Nationally  by  Edward  Retry  ond  Company,  Inc. 


Page  58     •     November  26,  1945 


PRODUCTIOnJ-% 


Mr.  Gray 


E.  MAURICE  BRASWELL  has  returned 
to  announcing  staff  of  WGTM  Wilson, 
N.  C,  after  three  years  service  in  the 
Army.  He  was  Rumanian  prisoner  of 
war.  holds  Purple  Heart,  Air  Medal  with 
three  Oak  Leaf  Clusters,  ETO  ribbon 
with  six  battle  stars. 
GILSON  GRAY  returned  today  (Nov. 
26)  to  CBS  as  director  of  editing  de- 
partment. JAN 
SCHIMEK,  who 
served  in  that  post 
during  Gray's  ab- 
sence, resumes  his 
former  position  as 
director  of  copy- 
right  department. 
He  also  becomes  as- 
sociated editor  of 
editing  department. 
Gray  entered  the 
Navy  in  June  1942 
as  lieutenant  com- 
mander, assigned  to 
Western  Sea  Fron- 
tier with  headquar- 
ters in  San  Fran- 
cisco. He  participated  in  virtually  all 
amphibious  operations  from  Hollandia- 
Aitape  through  Okinawa  and  was  re- 
leased as  commander. 

HARRY  SLICK,  former  conductor  of 
Shea's  Buffalo  Theater  orchestra  and 
violinist  of  Buffalo  Philharmonic  Or- 
chestra, has  been  named  musical  direc- 
tor of  WBEN  Buffalo. 

BURT  FARBER  and  his  band  join 
WSAI  Cincinnati  Nov.  26,  Farber  be- 
coming musical  director  for  station. 

HANK  MILLER,  former  program  direc- 
tor of  WPAT  Paterson,  visited  station 
last  week  after  nearly  three  years  ab- 
sence with  overseas  division  of  OWI. 

FRANK  SINATRA  received  a  plaque 
presented  by  Dr.  Everett  R.  Clinchy, 
president  of  the  National  Conference  of 
Christians  and  Jews,  on  Colgate-Palm- 
olive-Peet  Co.'s  "Colgate  Sports  News- 
reel"  program  on  NBC  last  Friday  for 
his  "unselfish  devotion  to  the  cause  of 
tolerance  in  America".  Inscription  on 


plaque  stated  that  Sinatra  "has  upheld 
the  highest  ideals  of  good  sportsman- 
ship". Presentation  was  made  on  be- 
half of  BILL  STERN,  who  was  at  Bloom- 
ington.  Ind.,  to  broadcast  the  Indiana- 
Purdue  football  game  on  Saturday. 

LT.  HOWARD  M.  PAUL,  former  con- 
tinuity and  publicity  writer  for  WTMJ 
Milwaukee,  is  now  on  terminal  leave 
in  Chicago  pending  discharge  from  the 
Navy  after  nearly  four  years  service 
For  two  and  a  half  years  he  was  public- 
relations  officer  at  Navy  Pier,  Chicago, 
and  later  participated  in  Philippine  and 
Okinawa  campaigns  and  the  occupa- 
tion of  Japan. 

JAMES  L.  RENICK,  former  head  of  the 
continuity  department  of  WHKC  Co- 
lumbus, O.,  has  been  appointed  to  rela- 
tions bureau  of  Scholastic  Sports  Insti- 
tute, New  York. 

MARGARET  CUTHBERT,  NBC  director 
of  women's  and  children's  programs, 
has  edited  a  book  of  radio  scripts  for 
young  people,  designed  to  acquaint  those 
interested  in  radio  with  popular  ra- 
dio writing.  Book,  "Adventure  in  Radio" 
(Howell,  Soskin,  Publishers  Inc.,  New 
York,  $2.50),  includes  scripts  by  Edna 
St.  Vincent  Millay,  Arch  Oboler,  Stephen 
Vincent  Benet,  Ellery  Queen,  and 
others.  Included  are  scripts  for  home 
practice  and  acting  and  basic  elements 
of  radio  technique. 

DON  BARBER,  after  three  years  in  the 
armed  services,  has  returned  to  an- 
nouncing staff  of  WGST  Atlanta. 
MARGARET  THOMAS,  director  of 
WTIC  Hartford  "Radio  Bazaar",  is  mem- 
ber of  committee  of  eight  selected  to 
deal  with  problems  of  discharged  serv- 
icewomen. 

PHIL  BROOK,  formerly  with  WTAG 
Worcester  and  WGY  Schenectady,  is 
now  program  director  of  WAAB  Wor- 
cester. 

JAMES  P.  BEGLEY,  program  director 
of  KYW  Philadelphia,  is  convalescing 
in  Pennsylvania  Hospital  following  a 
major  operation.  Nine  of  his  associates 
and  friends,  including  PAT  STANTON, 


this  is 


WDOD 


20th  YEAR 


STATION 

IN 

Chattanooga 


CBS 


PAUL  H.  RA  YMER  COMPANY 
NA  TIONAL  REPRESENTA  TIVES 


5,000  WATTS 
DAY  AND  NIGHT 


general  manager  of  WDAS  Philadelphia, 
contributed  to  required  blood  bank  in 
advance.  Mr.  Begley  has  been  in  radio 
for  20  years. 

FRED  KELLER,  released  from  the  Army 
this  month,  has  returned  to  announc- 
ing staff  of  WBEN  Buffalo.  He  served 
for  three  years  in  Army  military  intelli- 
gence as  captain,  saw  action  in  ETO. 
EDWIN  SCHLOSS,  music  and  drama 
editor  of  the  Philadelphia  Record,  Is  to 
conduct  a  Sunday  show  on  WIP  Phila- 
delphia. Program  will  preview  music  to 
be  presented  at  city's  various  concert 
events  and  is  titled  "This  Week's 
Music". 

T/5  JOHN  PAUL  WEBER  returns  to  the 
announcing  staff  of  WIP  Philadelphia, 
on  December  7.  He  was  first  member  of 
station's  staff  to  enter  service  58  months 

ago. 

NORMAN  MILTON  TRACTENBERG  has 

joined  WDAS  Philadelphia  to  conduct 
movie    review    and    Hollywood  gossip 

program. 

BOYD  LAWLER  succeeds  SIDNEY  PAUL 
as  production  manager  of  WIP  Philadel- 
phia. 

JEFF  RADLEY  and  MICHAEL  GRANT 

have  resigned  from  the  announcing  staff 
of  WPEN  Philadelphia. 
GENE  AMOLE,  former  announcer  of 
KMYR  Denver,  has  returned  to  the  sta- 
tion after  three  years  service  in  the 
Army.  He  was  attached  to  Third  Army, 
saw  action  in  ETO. 

VERNON  HALL,  released  from  RCAF 
after  four  years  service,  is  new  member 
of  announcing  staff  of  CKSF  Cornwall. 
HOWARD  BAILEY,  released  from  Can- 
adian Army  after  five  years  overseas, 
also  is  new  CKSF  announcer. 
J.  D.  (Duke)  BOWMAN  has  been  added 
to  announcing  staff  of  WHB  Kansas 
City.  He  has  just  completed  five  years 
service  with  the  Army,  assigned  to  AFN. 
LAWRENCE  G.  KRAMP,  announcer- 
writer,  has  rejoined  WCBS  Springfield, 
HI.,  following  release  from  the  Army  as 
captain.  He  was  personnel  officer  lor 
overseas  engineering  unit  for  two  years. 
JOHN  W.  MIDGLEY  returns  to  WCBS 
program  department  after  38  months 
overseas  with  41st  Infantry  Division. 
AL  ARMER,  Hollywood  orchestra  man- 
ager on  NBC  "Bob  Hope  Show",  is 
father  of  a  girl  born  Nov.  14. 
ROBERT  RYF,  writer  of  KNX  Holly- 
wood, is  father  of  a  boy  born  Nov.  11. 
PAUL  ALEXANDER,  back  from  three 
years  in  the  Pacific,  has  joined  KSL 
Salt  Lake  City  as  announcer.  Before 
the  war  he  was  at  KUTA  Salt  Lake 
City. 

BILL  McCLINTOCK,  sound  effects  op- 
erator of  CBL  Toronto,  has  joined 
American  Broadcasting  Co.,  New  York. 
JOE  AGNELLO,  Hollywood  radio  actor 
released  from  Army,  has  joined  produc- 
tion staff  of  American  daily  series, 
"What's  Doin',  Ladies?". 
BETTY  JANE  DAYMUDE  and  HELEN 
TAINI  have  been  added  to  the  program 
and  continuity  departments  of  KROW 
Oakland,  Cal. 

PAUL  REYNOLDS,  in  armed  forces  for 
three  years,  has  returned  to  WDBJ 
Roanoke,  Va.,  as  studio  director. 
BEN  HAWTHORNE,  released  from  the 
Army  and  formerly  with  WTIC  Hart- 
ford, Conn.,  has  joined  WTHT  Hart- 

{Continued  on  page  60) 


Covering  J  "4 

Ohio's  7 

3rd  Market 


At  less  cost  with  WFMJ — American 
Network 


Ask  HEADLE Y-REED 


BROADCASTING    •  Telecasting 


Direct  Result 

of  a  Radio  Program 


i  ■ 


Yesterday  this  woman  listened  to  the  radio.  Out 
of  the  air  came  drama,  and  humor,  and  music. 
And  then,  at  a  moment  when  entertainment  of  the 
highest  calibre  had  lessened  any  possible  sales  resis- 
tance, she  heard  a  message  from  the  sponsor  of  the 
program.  Yesterday  a  radio  program  did  a  job. 
Yesterday  a  sale  was  born.  Today  that  sale  has 
become  a  reality. 

That  is  the  way  radio  works.  That  is  the  way  it 
has  been  working  for  more  than  twenty-five  years. 
And  that  is  the  way  WTIC  has  become  such  a 
dominant  sales  medium  in  the  wealthy  Southern 
New  England  market. 

If  you  sell  a  food  product — or  any  product,  for 
that  matter,  in  Southern  New  England,  remember 
that  this  territory  has  a  per  capita  spendable  income 
more  than  60%  higher  than  the  average  for  the 
entire  United  States.  Remember  too,  that  for  quick 
and  lasting  acceptance  of  that  product  the  friendly 
and  familiar  voice  of  WTIC  is  this  region's  most 
influential  medium. 


DIRECT  ROUTE  TO 
SALES  IN 

S<xut6en*t  Hcha  Sdjlcutd 

The  Travelers  Broadcasting  Service  Corporation 

Affiliated  with  NBC 
□nd  New  England  Regional  Network 

Represented  by  WEED  &  COMPANY, 
New  York,  Boston,  Chicago, 
Detroit,  San  Francisco  and  Hollywood 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  59 


PRODUCTIOnJ-Jf 


You  cannot  cover  the 
tremendous  New  York 
market  without  using 
WBNX,  because  .  .  . 
WBNX  reaches 


2,450,000  Jewish    speaking  persons 
1,523,000   Italian    speaking  persons 
1,235,000   German  speaking  persons 
660,000  Polish    speaking  persons 
• 

STRENGTHEN  your  present 
New  York  schedules  with 
WBNX.  Our  program  de- 
partment will  assist  you  In 

the  translation  of  your  copy., 


S000  WATTS  DIRECTIONAL  OVER  NEW  YORK 


(Continued  from  page  58) 
ford  to  conduct  early  morning  "Break- 
fast with  Ben"  program.  In  November 
12  Issue  of  BROADCASTING  he  incor- 
rectly was  reported  to  have  returned  to 
WTIC. 

RICHARD  H.  WANGERIN,  released  from 
service  as  AAF  bombardier,  is  new  an- 
nouncer with  WGL  Ft.  Wayne,  Ind.  He 
formerly  had  been  with  KFUO  St. 
Louis. 

MILLARD  H.  KLTJNK,  for  several  years 
director  of  the  Hanover,  Pa.,  studios  of 
WFMD  Frederick,  Md.,  has  been  named 
program  director  of  the  station  and  as- 
sistant to  WILLIAM  E.  HARDY,  station 
manager. 

MONTE  A.  KLEBAN,  released  from  the 
Army  as  captain,  has  been  appointed 
production  director  of  WOAI  San  An- 
tonio. JACK  RANG  has  returned  to 
WOAI  announcing  staff. 
JIMMIE  COSTELLO,  Irish  comedian 
recently  returned  from  an  overseas  USO 
tour,  Is  m.c.  on  "Let's  Have  Fun",  new 
program  sponsored  on  WGN  Chicago  in 
Monday  through  Friday  11:45-12  noon 
period  by  Goldblatt  Dept.  Store. 
FOSTER  MAY,  former  freelance  com- 
mentator-producer, has  been  named 
m.c.  on  daily  "Walkle-Talkie"  program 
on  American  Pacific  stations,  replacing 
BOB  LATTING.  Series  is  now  originat- 
ing in  cities  up  and  down  Pacific  Coast. 
ROLAND  GIBBS,  with  release  from  Ca- 
nadian Air  Service,  has  joined  KWKW 
Pasadena,  Cal.,  as  relief  announcer. 


JOHN  HEISTAND  has  been  signed  as 
announcer  on  NBC  "Kay  Kyser  College 
of  Musical  Knowledge". 
ED  CASHMAN,  Hollywood  freelance  pro- 
ducer, has  been  signed  as  producer  on 
CBS  "Andrews  Sisters  Show"  with  Nov. 
28  broadcast  when  series  shifts  from 
New  York  to  Hollywood.  Nash-Kelvina- 
tor  Corp.  is  sponsor. 


Allied  Arts  \% 


E.  D.  VanTUBERGEN  of  the  division  of 
radio  engineering  and  sales  department 
of  Federal  Telephone  &  Radio  Corp., 
Newark,  has  been  appointed  export 
sales  manager  to  serve  in  a  liaison  ca- 
pacity between  the  radio  engineering 
and  sales  department  of  Federal  and 
the  export  department  of  the  Interna- 
tional Standard  Electric  Corp.,  both  af- 
filiates of  International  Telephone  & 
Telegraph  Corp. 

S.  D.  MAHAN  has  been  appointed  vice- 
president  of  the  Crosley  Corp.,  Cincin- 
nati, and  general 
sales  manager  of  the 
manufacturing  divi- 
sion. He  will  super- 
vise all  commercial 
activities,  including 
export  and  domes- 
tic sales,  advertis- 
ing and  service.  Mr. 
M  a  h  a  n  is  former 
general  advertising 
manager  of  West- 
inghouse  Electric 
Co.  He  joined  Cros- 
ley in  1943  after  two 
and  a  half  years 
with  Treasury  Dept. 
as  director  of  adver- 
tising and  promotion  for  War  Bond  pro- 
gram and  as  associate  national  field  di- 
rector in  charge  of  all  Bond  and  stamp 
sales  through  retailers. 

JULIAN  LOEBENSTEIN,  for  four  years 
production  manager  of  Radio  Receptor 
Co.,  New  York,  has  been  appointed  sales 
manager  of  the  company's  new  selenium 
rectifier  division. 

SESAC,  New  York,  is  expanding  Its 
transcribed  library  of  music  by  five 
majored  endorsements  received  by  com- 
pany. Charles  Michelson  Inc.,  New  York, 
has  contracted  for  all  subscription 
rights  fcr  stations  in  every  country  in 


Mr.  Mahan 


S50  ch  ((cm  Haiti*  Dud 


5000  WATTS 

DAY  AND  NIGHT 


the  world  outside  of  the  TJ.  S.  and  Can- 
ada. SESAC  is  represented  in  Canada 
by  George  V.  Thompson,  Toronto. 
Yankee  Network  in  New  England,  the 
McClatchy  Broadcasting  Co.  in  Cali- 
fornia and  Reno,  and  all  stations  com- 
prising the  Arrowhead  Network,  includ- 
ing WEBC  WMFG  WHLB  WEAU  WJMC, 
have  subscribed  to  full  library  service. 

STROMBERG-CARLSON  Co.,  Roches- 
ter, has  appointed  Callander-Lane  Co., 
Columbus,  O.,  as  area  distributors  for 
home  radio  and  television  receivers. 

BOB  EMERY,  WOR  New  York  televi- 
sion producer,  was  elected  president  of 
Television  Producers  Assn.  at  a  meet- 
ing last  week  at  the  Hotel  Pennsylvania, 
New  York.  Other  new  officers  include: 
Vice-president,  WILLIAM  WALLACE, 
technician  at  DuMont  Television  sta- 
tion, WABD  New  York;  secretary,  BOB- 
ANTHONY,  WHN  New  York  program 
director;  treasurer,  C.  N.  VAN  ATJCKEN, 
assistant  outdoor  director  of  Blow  Co. 

ODEN  F.  JESTER  has  been  appointed 
general  sales  manager  of  the  radio  and 
phonograph  division  of  Maguire  Indus- 
tries Inc.,  New  York.  He  has  been  as- 
sociated with  the  company  since  July. 

STANLEY  CUTLER,  for  four  years  as- 
sistant chief  engineer  of  Air  Associates 
Inc.,  has  joined  Hoffman  Radio  Corp., 
Los  Angeles  (radio  set,  equipment 
mfgr.)  as  radio  project  engineer. 

PAUL  FRANKLIN,  Hollywood  producer 
of  CBS  "Jack  Kirkwood  Show",  has 
been  elected  president  of  Radio  Direc- 
tors Guild,  Hollywood  Chapter,  for  a 
two-year  term.  He  succeeds  THOMAS 
FREEBAIRN-SMITH,  who  served  tempo- 
rarily following  resignation  of  DON 
BERNARD.  TRUE  BOARDMAN  was 
named  vice-president,  with  BOB  DWAN, 
secretary,  and  THOMAS  FREEBAIRN- 
SMITH,  treasurer.  Elected  to  executive 
committee  were  GLENHALL  TAYLOR, 
LEONARD  REEG,  EZRA  McINTOSH, 
GILBERT  THOMAS,  PHIL  COHAN,  rep- 
resenting executive  branch,  major  net- 
works, advertising  agency  division,  in- 
dependent stations  and  freelance  group, 
respectively.  Membership  also  unani- 
mously ratified  new  constitution. 

CLIFTON  STEWART,  producer-an- 
nouncer of  CJBC  Toronto  since  1940, 
has  joined  Rai  Purdy  Productions.  To- 
ronto. 


STAFF  members  of  WNEW  New  York 
are  teaching  students  of  radio  at  the 
American  Negro  Theater  Bldg.  in  Har- 
lem. Among  those  from  the  station 
who  are  conducting  courses  are  Ted 
Cott,  program  director;  Jack  Grogan, 
production  manager;  Milton  B.  Kaye 
and  George  Foster,  directors;  Max  Ber- 
ton,  continuity  writer;  and  Jo  Ranson, 
publicity  and  special  events  director. 


IN  CANADA'S 
THIRD  MARKET 

1000  WATTS 

GOING   TO  5000 


NATIONALLY  REPRESENTED  BY  ADAM  J.  YOUNG,  JR.,  INC. 


REPRESENTED  BY 

WEED  and  Co. 


Page  60    •    November  26,  1945 


BROADCASTING    •  Telecasting 


NAB  Clinic 

(Continued  from  page  29) 

in  news  service  is  in  the  field  of 
local  coverage. 

"It  cannot  continue  to  be  a  tail 
being  wagged  as  an  adjunct  to  a 
newspaper.  Radio  must  stand  on 
its  own  two  feet.  Contact  with 
local  figures  who  make  news  is  as 
important  as  covering  spot  news 
such  as  fires,  robberies  or  traffic 
accidents,"  he  declared. 

Want  Neighbor  News 

Mr.  Gibson  said  his  experience 
has  proved  that  today  more  than 
ever,  people  want  to  know  more 
about  their  neighbors. 

"That  doesn't  mean  their  foreign 
neighbors,  either,  but  the  people 
who  live  in  their  home  town  and 
the  town  next  to  them,"  he  said. 

Attending  the  news  clinic,  held 
at  the  Abraham  Lincoln  Hotel, 
were:  Charles  Cook,  WJPF;  Oscar 
Hirsch,WKRO-KVRS;  Fred  Sie- 
bert,  WILL;  Shirl  Evans,  WDZ; 
Ted  Fairburn,  WJBC;  Dick  Faler, 
WTAD;  Bob  Redeeb,  WOC;  Ted 
Arnold,  WHBF;  Les  Johnson, 
WHBF;  Ray  Hampton,  WHBF; 
Nate  Egner,  WLDS;  Ken  Schrie- 
ber,  WGIL;  Jay  Johnston,  WTAX; 
Brooks  Watson,  WMBD ;  Phil  Gib- 
son, WMBD;  Al  Boyd,  WLS; 
Morey  Owens,  WROK;  Frank 
Mills,  WDWS,  Jim  Strand, 
WDWS;  Harold  Dewing,  WCBS. 

Hosts  of  the  clinic,  initial  con- 
ference of  a  series  planned  for  each 
NAB  district,  were  Harold  Dewing, 
president,  WCBS  and  Jay  John- 
ston, general  manager,  WTAX. 


Play's  The  Thing  Inc. 

BASIL  LOUGHRANE,  free-lance 
radio  director,  and  49  actors,  have 
formed  a  company,  The  Play's  The 
Thing  Inc.,  to  adapt  the  plays  of 
Shakespeare  to  a  day-time  serial 
or  night-time  dramatic  production 
in  modern  language  and  have 
wagered  $7,250  of  their  own  money 
that  it  can  be  done.  Each  member 
of  the  "49ers"  has  been  allowed  to 
buy  two  shares  at  $50  each. 
Officers  of  the  company  are  Basil 
Loughrane,  president;  Ian  Martin, 
vice-president,  and  Henry  E.  Codd, 
secretary-treasurer. 


BOSTON'S  EXCLUSIVE 
AMERICAN 
OUTLET 


A  COWLES  STATION 
Represented  nationally  by  the  Katz  Agency 


Reunion  (s) 

LaVELLE  WALTMAN  and 
Edgar  Parsons  met  for  the 
first  time  eight  years  ago 
while  program  director  and 
commercial  manager  respec- 
tively of  KFAM  St.  Cloud, 
Mo.  Parting  thereafter,  be- 
fore the  war,  they  assumed 
they  would  never  again  meet, 
but  things  proved  different. 
In  infantry  .  basic  training 
they  met  in  Florida  swamps 
for  Army  style  Christmas 
dinner  in  1943;  a  year  later 
at  Fort  Benning,  Ga.,  where 
"Here's  Your  Infantry" 
Seventh  War  Loan  teams 
were  being  assembled  (both 
were  Army  announcers) ;  a 
few  weeks  ago  on  the  street 
in  Hollywood,  when  they  dis- 
covered both  had  been  as- 
signed to  same  liaison  team 
working  out  of  Army  Ground 
Forces  Headquarters,  Wash- 
ington, and  now,  both  await- 
ing release,  working  together 
on  an  Army  project  in  Fort 
Worth.  Waltman  expects  to 
return  to  WAVE  Louisville 
as  announcer. 


IN  MEMORY  of  Tom  Mix  who  made  a 
yearly  visit  to  St.  Louis  Firemen's 
Benefit  Pension  Assn.  and  put  on  a  show 
for  the  invalid  children,  the  "Tom  Mix" 
of  Mutual's  radio  series,  Curley  Brad- 
ley, and  entire  troupe  from  the  program 
have  completed  a  similar  tour  this  year 
and  presented  a  show  for  the  shut-ins. 


1  SMI  01^ 


Sell  from  the  "in- 
side out"  on  KFMB. 
90%  oPthe  popula- 
tion   of    San  Diego 
County    (373,000)  live 
within  15  miles  of  our  an 
tenna.    You    can  reach 
this  concentrated,  ex- 
clusive marked  quick- 
ly   and  properly 
>n  KFMB. 


,M°  tKVtt. 


FCC  Exempt  in  Senate 
Reorganization  Version 

REORGANIZATION  of  the  execu- 
tive branch  of  Government  will  not 
affect  the  FCC,  if  the  Reorganiza- 
tion Bill  (HR-4129)  as  passed  last 
week  by  the  Senate,  holds  up  in 
conference.  The  Commission  and  14 
other  agencies  are  exempt  under 
the  bill,  which  went  to  conference. 

Administration  forces  won  a  par- 
tial victory  when  the  Senate 
adopted  an  amendment  by  Sen. 
Byrd  (D.-Va.)  which  provides  that 
any  reorganization  plan  submitted 
by  the  President  to  Congress  shall 
become  effective  in  60  days  unless 
the  two  Houses  pass  a  concurrent 
resolution  opposing  the  plan.  The 
Senate-passed  bill  is  a  combination 
of  S-1120  by  Sen.  McCarran  (D.- 
Nev.)  and  HR-4129  by  Rep.  Manas- 
co  (D.-Ala.). 


WIP  Joins  Movement 

WIP  Philadelphia  has  joined  the 
movement  to  have  Philadelphia 
chosen  as  United  Nations  capital. 
Station  announcers  invite  citizens 
to  write  letters  expressing  ap- 
proval of  the  plan.  Letters  were  to 
be  sent  to  London  on  first  Ameri- 
can Airlines  Clipper  leaving  Phil- 
adelphia's S.  E.  Airport  Nov.  23. 
They  were  entrusted  to  Dr.  Robert 
Johnson,  who  was  commissioned  by 
the  city  to  go  to  London  to  sell  the 
idea  to  United  Nations  officials. 
Alexander  Griffin,  WIP  commenta- 
tor, was  scheduled  to  be  the  only 
radio  man  going  to  London  with 
the  plane. 


ED  COLMANS,  after  two  years  Army 
service,  has  rejoined  KPI  Los  Angeles 
as  announcer.  LUTHER  NEWBY,  for- 
mer announcer  of  KFAC  Los  Angeles, 
has  shifted  to  KPI. 


We're  Good  At 
Torging  Solid  Links! 

When  a  station  has  well-nigh  unbreakable  ties  with 
many  local  advertisers — that's  the  tip-off  to  the 
station's  selling  power! 

For  instance,  the  Fargo  Foundry  (of  all  things,  to 
get  results  from  radio!).  Without  a  break  in  ten 
years,  WDAY  has  broadcast  Fargo  Foundry's  pro- 
gram, every  week,  the  year  around,  to  the  Red  River 
Valley. 

But  Fargo  Foundry  is  only  one  of  eighteen  "locals" 
who  have  been  with  WDAY,  steadily,  from  ten  to 
twenty-three  years!  Give  you  any  ideas? 

WDAY.  inc 

—  jH  — 


N.  B.  C. 
FARGO,  N.  D 


z 


970  KILOCYCLES  .  .  .  5000  WATTS 
FREE  &  PETERS,  INC,  NATIONAL  REPRESENTATIVES 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  61 


YOU  ASKED 
FOR  IT! 


FREE! 

32-page  History  of 
Musical  Instruments 

When  this  series  of  columns  in 
Broadcasting  began  presenting  the 
history  of  musical  instruments, 
many  program  directors  asked  us  to 
gather  all  of  these  sketches  in  a  con- 
venient form  for  easy  reference. 

"Grace  Notes"  is  our  answer — a 
32-page  illustrated  booklet  made  up 
of  the  histories  and  interesting  facts 
about  25  of  the  more  common  in- 
struments. 

If  you  can  use  any  of  this  infor- 
mation, just  clip  the  coupon  at  the 
bottom  of  the  column.  All  the  ma- 
terial has  been  checked  and  re- 
checked  for  accuracy,  and  may  be 
used  without  permission  or  credit. 


VERTICAL  CUT  RECORDINGS 
are  unexcelled  for  their  faithful  re- 
production of  all  music.  Capable  of 
recording  a  wide  range  of  frequen- 
cies, they  are  ideal  for  FM. 

Electrical  Research  Products 
Dipisiott 

Western  EkctrkCompany 

233  BROADWAY,  NEW  YORK  7,  N.  Y. 


PLEASE  SEND  ME  FREE  COPIES 

OF  "GRACE  NOTES" 


NAME 

STATION  

STREET  

CITY  ZONE  STATE 


SponsoRSpgl 


THE  BAYER  Co.  and  R.  L.  Watkins 
Co.,  divisions  of  Sterling  Drug  Inc., 
will  announce  1946  advertising  and 
merchandising  plans,  including  con- 
tinued heavy  use  of  radio,  at  a  series 
of  sales  meetings  to  be  held  in  San 
Francisco  Dec.  3-4,  Chicago  Dec.  17-18 
and  New  York  Dec.  20-21. 
BULOVA  WATCH  Co.,  New  York,  starts 
sponsorship  of  time  signals  at  pre-game, 
half-time  and  post  game,  for  remaining 
New  York  Giants  professional  football 
games  to  be  televised  each  Sunday  on 
WNBT,  NBC  New  York  video  station, 
from  Polo  Grounds.  Company  also  spon- 
sored time  signals  preceding  Macy's 
Thanksgiving  Day  parade  on  Nov.  22  at 
1  p.m.  Agency  is  Blow  Co.,  New  York. 
AMERICAN  HOME  FOODS  Inc.  has 
appointed  N.  W.  Ayer  &  Son,  New  York, 
to  handle  account  for  complete  line  of 
anhydrous  fruits  and  vegetables  to  be 
made  and  distributed  by  firm  in  1946. 
FRANK  A.  CONOLLY,  merchandising 
manager  of  Oakite  Products  Inc.,  New 
York,  told  luncheon  meeting  of  Ameri- 
can Marketing  Assn.  at  Hotel  Sheraton, 
New  York,  November  15,  that  advertis- 
ing unjustifiably  gets  the  "black  eye" 
when  manufacturers  spend  large  sums 
on  advertising  and  then  do  not  mer- 
chandise their  product  accordingly, 
thus  failing  to  get  results. 
LEAM  Publications  Co.,  New  York  (Two 
to  Six  Magazine),  has  started  two  week 
test  campaign  through  Friend-Sloane 
Adv.,  New  York,  effective  Nov.  19  using 
spot  announcements  on  KYW  WCCO 
and  participation  shows  three  weekly 
on  WTAM  WOWO  WGY  WEAF  WKBW 
WAAB  WRNL  WTMJ  WBAL  WHAS 
WICC  WLLH  KOMO  WEAN. 
HURLEY'S  FOOD  LOCKERS,  Pasadena. 
Cal.,  Nov.  13  started  twice-weekly  an- 
nouncement schedule  on  KWKW  Pasa- 
dena, Cal.  Kennedy  Photos,  and  West- 


ern Employment  Service,  Pasadena,  are 
using  daily  spot  schedule,  with  West- 
ern Arts  (Christmas  greeting  cards) 
sponsoring  twice-daily  announcements 
on  KWKW.  Contracts  are  for  13  weeks. 
Placements  are  through  R.  Emmett  At- 
kinson Adv.,  Pasadena,  Cal. 
DOUGLAS  AIRCRAFT  Corp.,  Santa 
Monica,  Cal.  (employment),  in  addition 
to  varied  spot  schedule  has  started 
using  daily  early  morning  ten-minute 
transcribed  musical  program,  "Spot- 
light Stars",  on  KMPC  Hollywood.  Con- 
tract is  for  five  weeks.  Essig  Co.,  Los 
Angeles,  has  account. 

TRANS-CARIBBEAN  AIRLINES  Inc.  has 

appointed  Norman  A.  Mack  &  Co.,  New 
York,  to  handle  its  advertising.  Radio 
will  be  used. 

FRANK  KENNA,  president  of  Marlin 
Firearms  Co.,  New  Haven,  was  presented 
the  Gold  Medal  Award  of  1945  of  the 
Advertising  Club  of  New  Haven  on 
Nov.  20  for  his  Kenna  Plan,  which  pro- 
vides space  for  small  business  enter- 
prises on  a  pay-the-rent-as-you-can 
basis,  and  aids  servicemen  to  set  up; 
businesses  for  themselves. 
ADDITIONAL  accounts  for  quarter- 
hour  "Reminiscin'  With  Singin'  Sam" 
series  transcribed  by  Dial  Programs 
Inc.,  Dayton,  O.,  include:  Hamm  Brew- 
ing Co.,  Minneapolis,  effective  Decem- 
ber 3  for  52  weeks  on  KCMO  Kansas 
City  (five-weekly),  WOW  Omaha  (three- 
weekly),  KFYR  Bismark,  N.  D.  (four- 
weekly),  KOA  Denver  (three-weekly), 
through  Campbell-Mithun,  Minneapo- 
lis; Cream  Dove  Peanut  Butter,  twice- 
weekly  for  52  weeks  effective  December 
4  on  WNBF  Bingham  ton,  placed  direct; 
Carolina  Beverage  Sales,  placed  direct 
for  52  weeks  effective  December  25  on 
WCSC  Charleston,  S.  C. 
PETER  FOX  BREWING  Co.,  Chicago 
(Silver  Fox  Deluxe  Beer),  is  sponsoring 


TITLE 


RADIO  DIRECTOR  of  Procter  &  Gam- 
ble Co.,  William  M.  Ramsey  (1),  talks 
things  over  with  Cliff  Arquette,  star  of 
"Glamour  Manor"  on  American  sta- 
tions, during  visit  to  Hollywood  to  ob- 
serve West  Coast  originating  P  &  G 
shows.  He  was  program  guest. 


six-weekly  evening  "News  Features"  on 
WGST  Atlanta.  Diamond  Jewelry  Co. 
has  purchased  five  weekly  quarter-hour 
"Jems  of  Music"  on  WGST  and  Sun- 
day half-hour  transcribed  "Hollywood 
Open  House".  Economy  Auto  Stores 
Inc.  is  now  sponsoring  five-weekly 
morning  "Ridin'  the  Range"  hill-billy 
musical  series  on  station. 
GROS SINGER  COUNTRY  CLUB,  Fern- 
dale,  N.  Y.,  starts  series-  of  broadcasts 
giving  up-to-the-minute  ski  reports;  and 
conditions  on  major  snow  centers-  in 
northeastern  United  States  on  WHN 
New  York  on  Nov.  29.  Weekly  quarter- 
hour  program  will  feature  Frank  El- 
kins,  ski  reporter  for  the  New  York 
Times.  Agency  is  Blackstone  Co.,  New 
York. 

SEEMAN  BROS.  Inc.,  Philadelphia  (Air- 
Wick),  has  signed  for  12  ten-word  an- 
nouncements for  13  weeks  on  WIP 
Philadelphia,  through  William  H.  Wein- 
traub  Inc.,  Philadelphia. 
INTERNATIONAL  MILLING  Co.,  Min- 
neapolis, begins  sponsorship  Nov.  26  of 
a  13  week  spot  campaign  with  approxi- 
mately eight  to  ten  spots  weekly  on 
WOKO  WTRY  WGY.  Agency  is  H.  W. 
Kastor  &  Sons,  Chicago. 
FRANK  HAAS,  chief  radio  time  buyer 
for  two  and  a  half  years  for  Erwin, 
Wasey  &  Co.,  New  York,  has  joined 
the  Whitehall  Pharmacal  Co.,  New 
York,  as  assistant  advertising  manager. 
He  will  concentrate  on  buying  time  and 
space  for  such  products  as  Anacin, 
Kolynos  and  Bisodol. 

HIPPODROMO    de    TIA    JUAN  A,  Tia 

Juana,  Mexico  (horse  racing),  Nov.  13 
started  sponsoring  schedule  of  six  daily 
station  breaks  on  KWKW  Pasadena, 
Cal.  Contract  is  for  13  weeks.  Agency  is 
Barnes-Chase  Co.,  San  Diego,  Cal. 
SUSAN'S  Los  Angeles  (baby  portrait 
photographers),  Nov.  15  started  spon- 
soring schedule  of  three  announcements 
daily  on  KFAC  Los  Angeles  for  13  weeks. 
Smith,  Bull  &  McCreery  Adv.,  Holly- 
wood, has  account. 

BROWN    &    WILLIAMSON  TOBACCO 

Co.,  Louisville  (Raleigh  cigarettes),  on 
Dec.  4  resumes  "The  Skelton  Scrap- 
book"  on  143  NBC  stations,  Tuesday 
10:30-11  p.m.  (EST),  Red  Skelton,  com- 
edian recently  released  from  Army 
service,  will  be  starred.  David  Forrester 
has  been  named  musical  director  of 
32-piece  orchestra,  with  remainder  of 
cast  to  be  selected.  Keith  McLeod  re- 
sumes as  producer.  Writers  include 
(Continued  on  page  64) , 


EASTON,  PA. 

PMIHpsburg,  New  Jersey 


NBC-Mutual 


Page  62    •    November  26,  1945 


BROADCASTING    •  Telecasting 


TRIPLE  CHECK 


Recently  we  published  the  results  of  a  post  card 
survey  which  showed  that  14.7%  of  all  homes  in  the 
Metropolitan  area— or  approximately  445,000  homes 
-listen  to  WQXR  regularly. 

We  checked  this  result  with  a  house-to-house  survey 
(60%  non-telephone,  40%  telephone  homes)  by  the 
Pulse  of  New  York,  which  showed  that  14.6% 
or  approximately  the  same  number— listen  frequently 
to  WQXR. 

In  order  to  make  certain  this  was  not  just  a  coincidence, 
we  asked  the  Pulse  to  find  what  percentage  of  the 
people  who  listen  to  WQXR  subscribe  to  our 
monthly  program  magazine,  which  now  has  a  paid 
circulation  of  over  25,000.  Pulse  interviewers 
found  more  than  25  listener-homes 
for  each  subscriber-home,  indicating 
an  audience  of  approximately  500,000  homes  in  the 
New  York  metropolitan  area,  alone. 

Once  might  have  been  chance 
Twice  might  have  been  coincidence 
But  three  times  is  conclusive  evidence  that 
Nearly  a  half-million  homes  are  tuned  regularly  to  WQXR 


WQXR 


AND  FM  STATION  WQXQ 

730  FIFTH  AVENUE,  NEW  YORK  19,  N  Y. 


The  Radio  Stations  of  The  New  York  Times 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  63 


Sureet 

or  Hat 


WE'VE 
GOT  IT- 
ON  WJHP! 

We've  learned  that  Jaxons  like 
music  and  plenty  of  it . . .  sweet, 
hot,  and  played  and  sung  by 
every  master  recorder  in  the 
business.  That's  why  we  don't 
depend  on  one  or  two  artists  to 
entertain  for  our  listeners.  We 
present  Dinah  Shore,  Crosby 
and  Sinatra,  Cab  Calloway  and 
Fred  Waring,  the  Ink  Spots  and 
Ella  Fitzgerald.  On  WJHP,  buy 
time  and  music  on  THE  SKY 
COMMUTER'S  CLUB,  MUSIC 
WITH  MACRI,  OFF  THE  REC- 
ORD, LAZYBONES,  CLUB  1320, 
AND  SWING  SHIFT  ...  for  tops 
in  musical  returns! 

WJHP  IS  A  MUTUAL  STATION 

1320 
WJHP 

A  JOHN  H.  PERRY  AFFILIATE 
JACKSONVILLE,  FLORIDA 


SponsoRS  |j| 


(Continued  from  page  62) 

Johnny  Murray,  Henry  Stapf,  Benny 
Freedman,  Rupert  Pray  and  Edna  Skel- 
ton.  Return  of  series  will  shift  NBC 
"Raleigh  Room"  featuring  Hildegarde 
with  Dec.  5  broadcast,  to  Wednesday, 
8:30-9  p.m.  (EST).  Russel  M.  Seeds  Co., 
Chicago,  services  tobacco  account. 
DOMINION  OF  CANADA,  Department 
of  Veterans  Affairs,  Ottawa  (rehabilita- 
tion), has  started  twice  daily  six  days 
weekly  spot  announcements  on  a  num- 
ber of  Canadian  stations.  Agency  is 
Stewart  Lovick  Ltd.,  Toronto. 
A.  WANDER  Ltd.,  Toronto  (Ovaltine), 
has  renewed  on  a  number  of  Canadian 
stations  quarter  hour  newscasts  six 
days  weekly.  Account  placed  by  McKim 
Adv.,  Toronto. 

AFFILIATED  PRODUCTS  Inc.,  Toronto 
(Anacin),  has  started  20  flash  announce- 
ments weekly  on  a  number  of  Canadian 
stations.  Agency  is  Young  &  Rubicam, 
Toronto. 

PERPETUAL  battle  between  swing  and 
the  classics  will  be  format  of  new  RCA 
Victor  program,  "The  RCA  Victor  Show" 
Sunday  4:30-5  p.m.  on  NBC,  which 
replaces  "The  RCA  Show  with  Tommy 
Dorsey"  effective  Dec.  2.  Deems  Taylor, 
composer  and  critic,  and  Leonard 
Feather,  platter  jockey  and  songwriter, 
will  act  as  leaders  of  the  opposing  fac- 
tions, while  Kenneth  Delmar  will  act 
as  moderator.  Raymond  Paige  and  his 
orchestra  and  chorus  are  included. 
J.  Walter  Thompson  Co.,  New  York,  is 
agency. 

SIGNAL  OIL  Co.,  Los  Angeles  (pe- 
troleum products),  Nov.  18  started  spon- 
soring Sunday  afternoon  play-by-play 
sportscast  of  Pacific  Coast  professional 
football  league  games  on  KWKW  Pasa- 
dena, Cal.  Braven  Dyer  is  narra- 
tor. Contract  is  for  season.  Firm  also 
sponsors  "The  Whistler"  on  CBS  Pa- 
ne stations  and  "What's  New  with  Nor- 
man Nesbitt"  on  American  Pacific  sta- 
tions. Agency  is  Barton  A.  Stebbins 
Adv.,  Los  Angeles. 

NORTHROP  AIRCRAFT  Inc.,  Hawthorne, 
Cal.,  continuing  employment  campaign, 
is  using  varied  schedule  on  five  Los  An- 
geles area  stations.  Firm  is  sponsoring 
daily  participation  in  "Sunrise  Salute 
&  Housewive's  Protective  League"  on 
KHJ;  "News  on  the  Hour"  on  KMTR; 
daily  participation  in  "Rise  &  Shine" 
on  KHJ  as  well  as  similar  schedule  in 
"Three  Men  on  a  Mike"  and  "Make  Be- 
lieve Ballroom"  on  KFWB.  Varied  spot 
announcements  schedule  is  used  on 
KMPC  KFAC.  J.  Walter  Thompson  Co., 
Los  Angeles,  has  account. 
DRUG  TRADING  Co.,  Toronto  (chain 
stores),  has  started  daily  quarter-hour 
newscast  on  CFRB  Toronto.  Account 
placed  by  Don  Bassett  Productions, 
Toronto. 

A.  RAMSAY  &  SON,  Montreal  (paints), 
Nov.  17  started  "La  Veillee  de  Ramsay", 
Saturday  8:30-8:55  p.m.  on  CKAC  Mont- 
real and  CHRC  Quebec.  Agency  is  Mc- 
Kim Adv.,  Montreal. 

JOHN  J.  WELDRON  has  been  appoint- 
ed comptroller  of  Ruppert  Brewery  Co.. 
New  York. 

BATTLE  PHARMACEUTICALS  Co.,  To- 
ronto (Daisy  Diaper  Dip),  has  started 
"Parents  Magazine  of  the  Air"  on  CFRB 
CKRC  CHNS  and  expects  to  expand  in 
early  1946  to  other  stations  across  Can- 
ada. Account  is  handled  by  Harold  F. 
Stanfield  Ltd.,  Montreal. 
THIS  MONTH  Magazine,  New  York, 
started  spot  announcements  on  Nov. 
20  on  WQXR  WLIB  WMCA  New  York 
and  WAAT  Newark.  Agency  is  H.  C. 
Morris  &  Co.,  New  York. 
IMPERIAL  TOBACCO  Co.,  Montreal 
(cigarettes),  has  started  twice  weekly 
quarter-hour  transcribed  musical  pro- 
grams on  CKEY  Toronto.  Agency  is 
Whitehall  Broadcasting,  Montreal. 
McGILLIVRAY  BROS.,  Toronto  (Chen 
Yu  cosmetics),  has  placed  account  with 
Baker  Adv.  Agency,  Toronto. 
W.  H.  COMSTOCK  Co.,  Brockville,  Ont. 
(proprietary),  has  started  five  times 
weekly  newscast  on  CFRB  Toronto. 
Agency  is  Jack  Murray  Ltd.,  Toronto. 
NEW  ACCOUNTS  for  "The  Shadow", 
weekly  half-hour  program  transcribed 
by  Charles  Mlchelson  Inc.,  New  York, 
includes:  Climax  Beverage  Co.,  for  52 
weeks  on  WLEE  Richmond;  Penn  Furni- 
ture Co.,  Indiana,  Pa.,  til  forbid  on 
WDAD  Indiana;  John  Shllllto  Co.,  Cin- 
cinnati department  store,  til  forbid  on 


THREE  VOICES  of  Firestone  discuss  musical  scores  for  the  "Voice  of  Firestone" 
program's  17th  anniversary  broadcast  Dec.  3.  Gladys  Swarthout,  mezzo-soprano 
star  of  the  show,  is  seated  between  Frank  K.  Starbird  (1),  advertising  consultant 
of  the  Firestone  Tire  &  Rubber  Co.,  and  Harvey  S.  Firestone  Jr.,  company  president 


AMERICAN  Stores  Co.,  Philadelphia, 
has  started  52-week  sponsorship  on 
WCAU  Philadelphia  of  "Dividends  for 
Homemakers",  Monday  through  Friday 
9:15-9:45  a.m.  feature  which  presents 
music,  news  and  food  information. 
American  Stores  has  been  a  WCAU  ad- 
vertiser for  17  years. 

NUGGET  PRODUCTS  of  Canada,  Mont- 
real (shoe  polish),  has  started  thrice- 
weekly  quarter-hour  musical  quiz  pro- 
grams on  a  number  of  Canadian  sta- 
tions. Agency,  McKim  Adv.,  Montreal. 

UNITED  DISTILLERS,  Vancouver  (an- 
ti-freeze),  has  started  daily  spots  on 
CKWX  Vancouver.  Agency,  J.  J.  Gibbons 
Ltd.,  Vancouver. 

CLASSIC  PUBLICATIONS,  Toronto, 
has  started  spot  campaign  on  CKEY 
Toronto.  Agency,  Frontenac  Broadcast- 
ing Agency,  Toronto. 


NETWORK  PCCOUIITS 


New  Business 
NEWELL  GUTRABT  Co.,  San  Francisco 
(Strykers  granulated  soap),  Dec.  1  starts 
for  52  weeks  "Meet  the  Missus"  on  6 
CBS  Cal.  stations  Sat.  12-12:30  p.m. 
(PST).  Agency:  Garfield  &  Guild,  San 
Francisco. 

FRANK  H.  LEE  Co.,  Danbury,  Conn. 
(Lee  Hats),  Dec.  2  starts  Drew  Pearson 
on  166  American  stations,  Sun.  7-7:30 
p.m.  for  52  weeks.  Agency:  William  H. 
Weintraub  &  Co.,  N.  Y. 

Net  Renewals 

WM.  WRIGLEY  Jr.  Co.,  Toronto  (chew- 
ing gum),  Nov.  28  renew  for  one  year 
"Treasure  Trail"  on  6  Ontario  and  Que- 
bec stations,  Wed.  8:30-9  p.m.,  and  in 
French  on  two  Quebec  stations  Wed. 
8:30-8:55  p.m.  Agency:  Jack  Murray 
Ltd.,  Toronto. 

Net  Change 

RCA  Victor  Division,  Camden,  N.  J., 
Dec.  2  replaces  Tommy  Dorsey  with 
"The  RCA  Victor  Show"  on  135  NBC 
stations,  Sun.  4:30-5  p.m.  Agency:  J. 
Walter  Thompson  Co.,  N.  Y. 

BORDEN  Co.,  New  York  (Hemo),  Dec. 
8  switches  "County  Fair",  Tues.  7:30-8 
p.m.  on  177  American  stations  to  Sat. 
1:30-2  p.m.  on  147  CBS  stations.  Agen- 
cy: Kenyon  &  Eckhardt,  N.  Y. 

TEENTIMERS  Inc.,  New  York  (junior 
dresses  and  cosmetics),  Nov.  24  replaces 
"The  Teentimers  Show"  on  45  NBC  sta- 
tions Sat.  10-10:30  a.m.,  with  "The 
Teentimers  Club"  on  45  NBC  stations, 
Sat.  11-11:30  a.m.  Agency:  Buchanan  & 
Co..  N.  Y. 


CITATION  for  public  service  in  aiding 
Campflre  Girls  of  America  was  presented 
to  Isabel  Manning  Hewson,  conductor 
of  the  Mutual  "Land  of  the  Lost"  pro- 
grams, on  her  Nov.  18  broadcast.  Miss 
Hewson  was  presented  award  for  her  aid 
in  Campflre  Girls'  drive  to  secure  adult 
Campflre  leaders  and  members. 


$3,300  for  Talent 

APPROXIMATELY  $3,300  talent 
costs  per  week  has  been  budgeted 
for  the  new  musical  show  The 
Teentimers  Club  which  started 
Nov.  24,  Saturdays,  11-11:30  a.m. 
on  NBC  sponsored  by  Teentimers 
Inc.,  New  York,  manufacturers  of 
dresses  and  cosmetics  for  juniors. 
Sponsor  changed  its  time  and  for- 
mat from  the  10  a.m.  spot  to  one 
hour  later.  New  program  will 
star  Ex-Sgt.  Johnny  Desmond  as 
vocalist,  and  m.c.  It  will  also 
offer  top  name  bands  such  as 
Johnny  Long's  orchestra,  which 
played  for  the  premier.  Others  to 
follow  will  be  Jimmy  Dorsey, 
Woody  Herman,  Tony  Pastor,  etc. 
Jane  Harvey,  songstress,  and  a 
weekly  comic  skit  complete  the 
format.  Program  is  to  be  produced 
and  directed  by  Jack  Wyatt  Jr.,  of 
Buchanan  and  Co.,  New  York, 
agency  handling  the  account.  Con- 
tract is  for  39  weeks. 


WFOY  Honored 

CERTIFICATE  for  public  service 
has  been  awarded  WFOY  St.  Au- 
gustine, Fla.,  by  the  American 
Legion  Auxiliary.  Award  was 
made  to  J.  Allen  Brown,  WFOY 
general  manager,  who  joins  NAB's 
department  of  broadcast  adver- 
tising Dec.  1.  Legion  and  Auxiliary 
officers  participated  in  the  cere- 
mony. 


COPY  of  the  script  of  American's  V-J 
Day  special  broadcast,  "Make  Way  For 
Tomorrow",  is  among  the  archives  of 
the  New  York  Public  Library. 


"OPEN  SESAME" 

TO 

OKLAHOMA'S 

PROSPEROUS 
MAGIC  EMPIRE 


TULSA 


John  Esau,  Gen.  Mgr. 

Represented  Nationally 
by  Free  &  Peters,  Inc. 


Page  64    •    November  26,  1945 


BROADCASTING    •  Telecasting 


because.... 

ifs  a  new  RCA  tube 

a  tube  designed  especially 

RID  ^FM  uperatiun 

» 

a  tube  tbat  makes  adjustment 
as  easy-  and  operation  as  stable 
-at  100  MC as  at  lower 
frequencies.     |  I 


£  The  RCA  7C24  is  an  entirely  new 
type  of  tube  especially  suitable  for 
use  in  the  new  RCA  FM  transmitters. 
Used  in  combination  with  Grounded- 
Grid  circuits,  which  are  a  feature  of 
these  new  transmitters,  this  tube 
makes  possible  100  mc  operation  with 
stability,  efficiency,  and  over-all  per- 
formance equal  to  that  previously  ob- 
tained only  at  lower  frequencies. 

The  7C24  resembles  in  size  and  ap- 
pearance the  RCA  827-R,  which  was 
a  popular  and  very  successful  fea- 
ture of  RCA  prewar  FM  transmitters. 
In  design  and  construction,  however, 
the  7C24  is  quite  different.  It  is  a  tri- 
ode  that  is  provided  with  a  grid  struc- 
ture specifically  designed  to  offer  a 
maximum  of  shielding  between  the 


plate  and  filament  electrodes,  result- 
ing in  a  very  low  plate-to-filament 
capacitance.  The  grid  connection  is 
the  metal  flange  of  the  tube.  When 
this  is  utilized  in  connection  with  an 
external  shield,  the  input  (filament) 
and  output  (plate)  circuits  of  the  am- 
plifiers are  very  well  isolated.  As  a  re- 
sult, no  neutralizing  is  required,  oper- 
ation is  stable  and  efficient— and  ad- 
justments are  simple. 

A  further  advantage  is  that,  be- 
cause of  the  use  of  Grounded-Grid 
circuits,  it  is  feasible  and  economical 
to  use  this  same  tube-the  RCA  7C24- 
in  both  the  1-kw  and  3-kw  stages.  This 
simplifies  maintenance  and  replace- 
ment problems  besides  reducing 
over-all  tube  costs. 


*  TECHnicmfll 


FRANK  HENRY  Is  new  member  of  en- 
gineering staff  of  WCAE  Pittsburgh. 
Before  serving  three  years  on  Navy  At- 
lantic anti-sub  patrol  and  eight  months 
Asiatic  Pacific  duty,  he  was  with  KQV 
WGTM  WKWK. 

WILLIAM  H.  MALONE,  released  from 
the  Navy,  has  returned  to  WGTM  Wil- 
son, N.  C,  as  chief  engineer.  WARREN 
WOOTEN  has  been  acting  in  that  post. 
ALLEN  R.  OGILVIE  has  been  named 
vice-president  of  Maguire  Industries 
Inc.,  New  York,  in  charge  of  Bridgeport, 
Conn.,  plant  which  is  being  retooled 
from  war  work  for  production  of  radio 
receivers  and  automatic  record  changers 
for  sale  to  other  manufacturers  and 
company  plant  at  Mt.  Carmel,  HI.  Plant 
also  will  make  railway,  aviation  and 
marine  communications  equipment.  Mr. 
Ogilvie  is  former  chief  engineer  of  Ma- 
guire electronics  division,  post  now  held 
by  CARLTON  WASMANSDORFF. 
ETIENNE  DUBREUIL,  released  from 
RCAF  as  radar  operator,  has  rejoined 
transmitter  staff  of  CBF  Montreal. 
JAMES  CARLISLE  has  rejoined  the 
transmitter  staff  of  CBM  Montreal  fol- 
lowing release  as  lieutenant  commander 
from  Royal  Canadian  Navy  after  four 
years  service. 

NORM  GROVER,  recently  discharged 
from  RCAF  Ferry  Command,  and  JIM 
MURPHY,  released  from  RCAF,  have 
joined  the  master  control  staff  at  re- 
gional studios  of  CBC  Halifax.  Murphy 
went  to  Canada  from  Omaha  in  1941  to 
join  RCAF. 

FRASER  COOKE,  recently  discharged 
from  Canadian  Army,  is  new  member 
of  transmitter  staff  of  CBH  Halifax. 
LAWRENCE  SMITH  of  the  engineering 
staff  of  KGVO  Missoula,  Mont.,  under- 
went a  minor  operation  last  week  at  a 
local  hospital. 

REX  COSTEN,  engineer  of  WPTF 
Raleigh,  N.  C,  has  resigned  to  continue 
fulltime  studies  in  music  at  U.  of  North 
Carolina.  SAM  LYLES,  WPTF  trans- 
mitter supervisor,  has  returned  to  the 
station  after  three  years  in  the  Navy. 
WILLIAM  CRANE  is  now  with  the  en- 
gineering staff  of  WGN  Chicago. 


Beachmaster  PA 

USERS  of  public  address  sytems 
may  be  interested  in  the  Western 
Electric  Beachmaster,  designed  by 
Bell  Telephone  Laboratories  to 
meet  rigid  Navy  requirements. 
Powerful  enough  to  generate  a 
sound  level  of  speech  of  116  DB  on 
an  axis  at  a  distance  of  30  feet 
from  the  loudspeaker,  which  means 
that  orders  could  be  heard  above 
the  thunder  of  battle,  the  system  in- 
cludes a  loudspeaker,  microphone, 
amplifier,  engine  alternator  set, 
connecting  cables  and  adequate  op- 
erating accessories,  spare  parts 
and  maintenance  equipment,  all 
packaged  in  six  watertight,  port- 
able metal  cases  buoyant  enough  so 
that  when  necessary  the  entire 
system  can  be  dropped  into  the 
water  and  floated  ashore. 


Close  Office 

INTERIM  International  Informa- 
tion Service  of  the  State  Dept. 
announced  Nov.  19  that  the  New 
York  radio  division  of  the  Pacific 
Operations  Bureau  would  be  dis- 
continued on  Nov.  30.  Abolition  of 
the  New  York  department  does 
not  affect  San  Francisco  operations 
of  HIS  except  to  eliminate  re- 
corded programs  formerly  origi- 
nated from  New  York.  More  than 
250  radio  shows  were  produced  in 
New  York  division  during  past 
year. 


TERMED  cross  between  a  "Rube  Gold- 
berg and  a  plumber's  nightmare",  by 
Fran  Sherwood,  chief  transmitter  engi- 
neer of  WHEC  Rochester,  this  is  1,000 
w  transmitter  built  by  WHEC  engineer- 
ing staff  for  WHEF,  FM  outlet.  To  oper- 
ate on  98.5  mc,  unit  employs  no  coils 
and  uses  brass  tubing.  Staff  plans  to 
build  equipment  for  full  20,000  w  oper- 
ation as  authorized  by  the  FCC. 


READY  .  .  .  AIM  .  .  .  but  this  sky- 
rocket styled  FM  antenna  installed  at 
WGHF  New  York  doesn't  fire,  it  just 
radiates.  And  according  to  Capt.  W.  G. 
H.  Finch,  president  of  Finch  Telecom- 
munications and  personal  owner  of  the 
FM  station,  it  effects  a  concentrated 
radiation  toward  the  horizon,  with  less 
power  going  skyward  and  into  immedi- 
ately adjacent  area  where  not  needed 
[BROADCASTING,  Nov.  19]. 


Georgia  Radio  Institute 
Proposed  for  U.  of  Ga. 

A  GEORGIA  RADIO  Institute  is 
now  being  planned  under  the  joint 
sponsorship  of  the  Georgia  Associa- 
tion of  Broadcasters  and  the  Henry 
W.  Grady  School  of  Journalism,  U. 
of  Georgia.  The  institute  will  fol- 
low the  pattern  of  the  Georgia 
Press  Institute,  now  in  its  19th 
year. 

Wilton  E.  Cobb,  general  manager 
of  WMAZ  Macon,  proposed  the 
plan  at  the  Nov.  17  meeting  of  the 
Georgia  broadcasters  in  Columbus. 
A  committee  was  named  which  is 
to  report  at  the  annual  convention 
in  Macon,  Jan.  12,  on  details  of  the 
institute.  Members  of  the  commit- 
tee are:  John  M.  Outler,  WSB  At- 
lanta; Jack  Williams,  WAYX  Way- 
cross,  and  Mr.  Cobb. 


KGFF  TRAINEES 

High  School  Credits  Given 
 For  Radio  Course  

KGFF  Shawnee,  Okla.,  for  the  sec- 
ond consecutive  year  is  conduct- 
ing classes  in  radio  operation  at 
Shawnee  high  school,  with  full 
credit  for  students  completing  the 
course.  Directed  by  Maxine  Eddy, 
station  manager,  classes  include 
lecture,  observation  and  practical 
work  in  all  phases  of  broadcasting. 

Broadcasts  prepared  and  pro- 
duced by  students  are  aired  over 
KGFF.  They  include  all  types  of 
entertainment — glee  clubs,  bands, 
parent-teacher  groups,  choral  and 
drama.  Some  40  students  received 
credits  for  last  year's  radio  classes 
and  10  returned  this  year  for  ad- 
vanced credit,  with  30  new  en- 
rollees  at  beginning  of  term.  Staff 
members  of  KGFF  assist  Miss 
Eddy  in  teaching.  Classes  are  held 
daily  with  approval  of  Oklahoma 
State  Board  of  Education. 

Attempts  to  conduct  similar  pro- 
grams at  Oklahoma  Baptist  U.  and 
St.  Gregory's  College,  both  in 
Shawnee,  so  far  have  failed  be- 
cause school  heads  declined  to  give 
credits.  Said  Miss  Eddy:  "We  are 
broadcasting  daily  programs  from 
the  two  higher  educational  institu- 
tions, however,  and  I  have  hopes 
that  the  high  school  effort  will 
work  out  well  enough  that  colleges 
and  universities  will  follow  suit, 
not  only  in  Shawnee  but  all  over 
the  country." 


wcco 

Twin  Cities 

Groves  Cold  Tablets 


GEORGE  E.  HAL. LEY 
TEXAS  RANGERS  LIBRARY 

■  HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
MXS  AN  ARTHUR  B.  CHURCH  PRODUCTION  2CS 


think  tnti  Ore*/* 

WAAT  delivers 
more  listeners  per  dollar  in 
America's  4th  Largest  Market 
than  any  other  station — 
including  all  50,000  watters!* 

*Scc  Latest  Surveys!  Check  Availabilities! 

National  Representatives ;  Radio  Advertising  Co. 

WAAT 

Do  you  realize  this  market  contains  over  3%  million  people,  more  than  these  14 

cities   combined:  Kansas   City,   Indianapolis,    Rochester,    Denver,  Atlanta,  Dallas, 

Toledo,  Omaha,  Syracuse,  Richmond,  Hartford,  Des  Moines,  Spokane,  Fort  Wayne. 

''DOLLAR  FOR  DOLLAR 
NEW  JERSEY'S  BEST  RADIO  BUY" 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  69 


KANSAS  CITY 


IS  A 

K 

O 

Z 

Y 

MARKET 


PORTER  BLDG.,  KANSAS  CITY,  MO. 


EVERETT  L.  DILLARD  ELIZABETH  WHITEHEAD 
(General  Manager  Station  Director 


Pioneer  FM  Station  in  the  Kansas  City  Area 


ELWOOD    H.   MEYER,   son   of   A.  G. 
MEYER,  station  manager  of  KMYR 
Denver,  has  returned  to  the  station 
as  special  events  director.  For  two  and  a 
half  years  he  has  been  Navy  flyer  in 
Pacific. 

ELMER  OETTINGER  Jr.,  released  from 
the  Navy  as  lieutenant,  has  resumed  his 
news  commentaries  on  WGTM  Wilson. 
N.  C.  He  served  in  Pacific. 
CAMPBELL  (Stretch)  MILLER  has  re- 
sumed his  sports  and  special  events 
announcing  duties  with  WCBS  Spring- 
field, 111.,  following  release  from  the 
Navy. 

SOL  BALSAM,  former  news  analyst  on 
WLIB  New  York  and  writer  of  several 
network  programs,  last  Thursday  mar- 
ried Goldalie  Frank,  advertising  execu- 
tive of  the  fashion  firm  Cramer,  Tobias 
&  Meyer. 

JACK  DREES,  released  from  Merchant 
Marine  as  lieutenant  after  20  months 
active  duty,  has  rejoined  sports  staff 
of  WIND  Chicago  to  work  with  BERN 
WILSON. 

WEBLEY  EDWARDS,  CBS  correspond- 
ent who  gave  an  eye-witness  account 
of  Jap  surrender  ceremonies  on  the 
USS  Missouri,  has  returned  to  this 
country  and  is  to  start  a  six-week  lec- 
ture tour  in  the  West.  Following  his 
tour,  he  will  be  stationed  at  Pearl  Har- 
bor for  CBS. 

JIM  WELLS,  released  from  the  Navy 
as  lieutenant  (jg)  following  27  months 
service,  has  resumed  post  as  sports- 
caster  at  WBEN  Buffalo. 
RUSSELL  BARNES,  WWJ  commenta- 
tor who  has  served  as  chief  of  the  Psy- 
chological Warfare  Branch,  Allied 
Forces  Headquarters  in  Mediterranean, 
returned  to  the  air  November  19  for 


will  get  a  BANG-UP 
wallop  from  this  little  guy 


your  dial 


Want  to  call  on 
500,000  listeners  in  Northeastern  Wis- 
consin and  Upper  Michigan?  You  can 
with  WMAM,  The  Voice  of  NBC  in 
the  North!  It's  your  chance  at  a  new 
audience  because  all  outside  stations 
"throw  in  the  sponge"  when  they  hit 
the  fortress  wall  of  fading  created  by 
iron  and  other  geographic  barriers. 
Located  in  the  heart  of  this  important 
Great  Lakes  buying  area  and  on  the 
dial  at  570  (time  buyers  please  note), 
WMAM  virtually  offers  5000  watt  cov- 
erage at  250  watt  rates.  Let  our  Hooper 
survey  prove  this  story,  write  for  details. 


WMAM 


Marinette  •  Wisconsin 

BRANCH  STUDIOS  IN 
STURGEON  BAY  •  WIS 
IRON  MT.  •  MICH 
JOSEPH  MACKIN,  Mgr 

Nat' I  Representatives:  Howard  A.  Wilson  Co. 
Chicago,  New  York,  San  Francisco,  Hollywood 


three-week  series  of  reports  of  inside 
stories  from  his  OWI  experiences.  Some 
of  his  topics  are  "The  Plot  to  Kidnap 
Hitler",  "How  Japan  Got  the  American 
Order  of  Battle  Before  Pearl  Harbor". 
"How  We  Captured  German  Spies  at 
Algiers"  and  "Behind  the  Scenes  at 
Cairo  and  Teheran". 

WALTER  G.  PASCHALL,  after  nearly 
three  years  in  AAF,  has  returned  to 
WSB  Atlanta  as  news  editor. 
SGT.  JOHN  PAUL  RIDGLEY  returned 
last  Tuesday  to  his  peacetime  job  as 
assistant  superintendent,  House  Radio 
Gallery,  after  two  years  as  AAF  gunner. 
He  had  35  missions  in  ETO  and  was 
discharged  Monday  at  Andrews  Field. 
House  Radio  Gallery  superintendent  is 
MAJ.  ROBERT  MENAUGH,  retired,  who 
returned  last  month. 
PAUL  E.  X.  BROWN,  announcer  and 
news  commentator  with  WJOB  Ham- 
mond, Ind.,  addressed  a  mass  meeting 
of  the  East  Chicago  Branch  of  the  Na- 
tional Association  for  the  Advancement 
of  Colored  People,  on  "Forces  for  Sur- 
vival in  Times  Like  These". 
DAVID  WILLS,  WMAL  Washington 
commentator,  and  GORDON  SHAW,  pro- 
ducer, are  broadcasting  three-minute 
summaries  of  Washington  news  twice- 
weekly  for  State  Dept.  Overseas  Serv- 
ice. 

BRIAN  A.  TOBIN  has  been  appointed 
manager  of  the  Toronto  bureau  of 
British  United  Press. 
SAM  ROSS,  news  editor  of  CKWX  Van- 
couver, is  convalescing  at  home  from 
an  operation. 

MERT  EMMERT,  formerly  with  WEAF 
New  York  and  WLW  Cincinnati  and 
member  of  the  advisory  council  of  Na- 
tional Association  of  Radio  Farm  Di- 
rectors, has  been  appointed  head  of 
the  farm  and  ranch  department  of 
WOAI  San  Antonio. 

IRVING  SHARPE  has  been  named  spe- 
cial events  director  of  WDBJ  Roanoke. 

Va. 

RAYMOND  SWING,  American  commen- 
tator, has  presented  scripts  and  record- 
ings of  his  news  broadcasts  since  Janu- 
ary 1937  to  Library  of  Congress,  Verner 
W.  Clapp,  acting  librarian,  has  an- 
nounced. His  gift  forms  part  of  com- 
prehensive collection  of  materials  being 
assembled  by  Library  of  Congress  to  as- 
sist in  studying  history  of  war. 


Open  Siam  Circuit 
RCA  COMMUNICATIONS  has  an- 
nounced reestablishment  of  radiotele- 
graph circuit  between  Manila  and  Bang- 
kok, Siam,  which  had  been  suspended 
Dec.  7,  1941.  RCAC  has  been  sending 
messages  to  Bangkok  via  Switzerland. 


THANKSGIVING  Day  parade  of  R.  H. 
Macy  &  Co.,  New  York,  which  took  place 
Nov.  22  for  first  time  since  1941,  was 
televised  by  WNBT,  NBC  video  station. 


^mw  ALL  iAe 
EL  PASO  MARKET 


OORKAHCt  ttOOaiCK 
VAL  UWKNCE 


NATIONALLY^ 


Page  70    •    November  26,  1945 


BROADCASTING    •  Telecasting 


One  cpJj  the  liUj,  3 


f(J  OF  PENN.  STATION 
BEGINS  OPERATIONS 

WXPN,  private  broadcasting  unit 
of  the  U.  of  Pennsylvania,  went  on 
the  air  for  the  first  time  Nov.  12. 
Station,  under  construction  since 
spring,  was  begun  with  a  grant  of 
a  few  hundred  dollars  from  the 
university.  Its  three  small  trans- 
mitters have  a  range  of  only  500 
to  1,000  feet  but  programs  can  be 
received  in  the  administration 
buildings,  men's  and  women's  dor- 
mitories    and     some  fraternity 


Fifty  undergraduate  men  and 
Navy  trainees  staff  the  station. 
Programs  will  include  music  by 
Army  students'  orchestra,  round- 
-table discussions;  adaptations  of 
books  and  plays,  and  faculty  news 
commentaries.  Station  is  a  member 
of  Inter-Collegiate  Broadcasting 
System,  which  has  also  added  sta- 
tions in  Swathmore,  Haverford  and 
Bryn  Mawr  colleges.  The  three  sta- 
tions joined  for  the  first  time  Nov. 
15  to  present  a  program  entitled 
Meet  the  Network,  a  composite  of 
the  various  types  of  features  which 
will  be  presented  in  the  future. 
The  stations  will  operate  as  a  net- 
work Mondays,  Tuesdays,  Wednes- 
days and  Thursdays  from  9  to  10 
p.  m. 

Swathmore's  station,  WSRN, 
will  present  a  half  hour  of  organ 
music  and  a  half  hour  of  drama 
each  week.  WHAV  Haverford  will 
present  a  dance  band  and  a  com- 
edy team  in  two  half-hour  pro- 
grams weekly.  WBMC  Bryn  Mawr 
will  present  a  musical  program 
during  one  of  its  two  half  hours. 
The  stations  have  been  built  and 
maintained  by  undergraduates  and 
all  operate  under  low  power  and 
are  received  only  on  their  respec- 
tive campuses.  David  Linton,  pro- 
gram director  of  Inter-Collegiate 
Broadcasting  Company,  directed 
the  networks'  initial  program. 


W.  P.  Short  Takes  New 
Post  With  Federal  Corp. 

W.  P.  SHORT,  former  chief  en- 
gineer of  Research  Construction 
Co.  and  staff  member  of  the  radio 
labs  of  the  Mass.  Institute  of 
Technology  has  been  appointed 
chief  engineer  of  the  newly  created 
home  radio  receiver  department  of 
Federal  Telephone  and  Radio 
Corp.,  manufacturing  affiliate  of 
IT&T. 

H.  A.  Snow  formerly  with  Boon- 
ton  Research  Corp.  and  Foote, 
Pierson  &  Co.,  has  been  named 
senior  engineer  of  the  department. 
Mr.  Short  was  manager  of  radio 
engineering  for  Crosley  Corp.  be- 
fore entering  active  service  with 
Navy  where  he  served  as  radar 
officer  for  the  operational  training 
command  of  the  Pacific  Fleet.  Sub- 
sequently he  was  assigned  to  radar 
research  at  MIT.  Mr.  Snow  is 
known  as  the  developer  of  the 
"Variable  MU"  tube  and  also  for 
his  wartime  development  of  an 
electronic  gauge  while  working  on 
production  of  aircraft  transmitters. 


'Turn  Off  the  Gas' 

FAST  ACTION  by  radio  kept 
Memphis,  Tenn.,  from  being 
without  natural  gas  for  a 
month  when  a  break  de- 
veloped in  mid-October  in  the 
long  pipe  line  which  feeds 
natural  gas  from  the  oil  fields 
to  Memphis.  In  a  letter  to 
WMC  Memphis,  President 
Thomas  H.  Allen  of  Memphis 
Light,  Gas  &  Water  Co.  said 
gas  consumption  dropped 
90%  after  broadcasts  telling 
listeners  to  cut  off  their  gas, 
and  that  the  remaining  10% 
could  be  supplied  by  an  arti- 
ficial gas  plant  and  the  gas 
already  in  the  pipe  system. 
Without  the  broadcasts,  he 
said,  individual  service  calls 
to  each  house  would  have 
been  required  if  deliveries 
had  become  insufficient  to 
keep  pilot  lights  going,  and 
"this  would  take  a  month." 
Lauding  radio  as  an  effective 
distributor  of  news,  he  said 
it  "really  spread  the  news 
around." 


FBIS  FUNDS  BECOME 
ISSUE  IN  CONGRESS 

FCC  FUNDS  are  expected  to  be- 
come a  major  issue  in  a  Congres- 
sional conference  on  the  1946  re- 
cision  bill  (HR-4407)  in  which 
the  Senate  and  House  are  split 
over  reducing  the  Commission's 
national  defense  appropriation  by 
$930,000. 

By  comparison  to  the  overall  bill', 
the  FCC's  budget  is  but  a  small 
part,  but  the  Foreign  Broadcast 
Intelligence  Service  is  the  issue. 
The  Senate  last  Tuesday  by  voice 
vote  sustained  its  Appropriations 
Committee  recommendations  to  re- 
store $1,409,033,666  to  independent 
agencies  after  the  House  had  voted 
cuts  [Broadcasting,  Nov.  19].  Of 
that  amount  the  House  reduced  the 
FCC  1946  fiscal  year  appropria- 
tion by  $930,000  and  ordered  the 
FBIS  liquidated.  The  Senate  voted 
to  restore  the  $930,000,  leaving  the 
Commission's  budget  intact. 

In  the  House  there  was  every  in- 
dication that  a  fight  would  be  made 
in  conference  to  fold  up  the  FBIS, 
despite  recommendations  from  the 
State  Dept.  that  it  be  continued. 
The  FBIS  and  Radio  intelligence 
Division  were  severely  criticized  by 
the  House  Select  Committee  to  In- 
vestigate the  FCC  in  the  78th  Con- 
gress. Rep.  Richard  B.  Wiggles- 
worth  (R-Mass.),  member  of  the 
old  investigating  committee,  has  led 
the  fight  in  Appropriations  Com- 
mittee to  liquidate  the  FBIS. 


A  DEEP  RED  chrysanthemum,  12 
inches  across,  has  been  named  the 
"Kate  Smith  Chrysanthemum"  by 
Totty's,  Madison,  N.  J.,  nursery,  which 
developed  and  exhibited  it  at  the  38th 
annual  exhibit  of  tne  Horticultural 
Society  of  New  York,  which  opened  Nov. 
8  at  Hotel  Pennsylvania,  New  York. 


hkhoxviue 

Home  of  TVA  (Electric  Power)  and  Oak  Ridge 
(Atomic  Bomb)  and  ALCOA  (Aluminum  In- 
dustry). All  these  things  have  contributed 
to  WNOXville's  increased  population  and 
therefore  increased  purchasing  power,  as 
evidenced  by  the  latest  figures  from 
'Sales  Management'. 

Sales  Management's  figures  for  "Estimate  of  November  1945" 
gives  Knoxville  an  increase  of  two  hundred  and  ninety  per  cent,  with 
November  1939  as  a  base  of  one  hundred  per  cent.  This  makes  Knoxville 
one  of  the  Big  Three,  along  with  San  Diego,  California,  and  Wichita, 
Kansas.  This  makes  Knoxville  the  leader  in  the  South.  Compare  Knoxville's 
increase  with  Nashville,  Memphis,  Louisville,  New  Orleans,  Birmingham,  or 
Atlanta.  Take  advantage  of  this  outstanding  increase  when  you  make  your 
merchandising  plans.  Sell  Knoxville  through  WN0X. 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  71 


BELIEVING  that  managers  of  stations 
affiliated  with  American  are  inter- 
ested in  national  magazine  publicity 
breaks  on  Kellogg  Co.  "Breakfast  in  Hol- 
lywood" on  that  network,  Kenyon  &  Eck- 
hardt,  New  York,  agency  for  Kellogg, 
has  started  mailings  of  magazines  carry- 
ing these  stories  to  station  managers. 
"This  Month"  magazine  has  already 
carried  a  story  on  program  and  layouts 
are  planned  for  "Tune  In"  and  "Radio 
Romances"  within  next  few  months. 

WPAY  Trophy 
WPAY  Portsmouth,  O.,  will  award  a 
trophy  to  the  most  valuable  football 
player  in  the  area.  Paul  Wagner,  man- 
ager, conceived  the  project  to  stimulate 
interest  in  the  game  as  well  as  scholas- 
tic studies  and  character  development. 

Frost  Warnings 

RESUMING  annual  frost  warning  serv- 
ice, KFI  Los  Angeles  now  gives  nightly 
detailed  account  of  anticipated  tempera- 
tures for  southern  California  and  Ari- 
zona by  direct  line  from  government 
station  of  fruit-frost  service  at  Pomona, 


Cal.  Floyd  D.  Young,  U.  S.  Weather  Bu- 
reau director,  conducts  series.  Available 
again  to  growers  this  year  is  the  KFI 
weather  chart  with  record  table  and 
complete  listing  of  frost  damaging  tem- 
peratures. 

Ford  Display 
FORD  MOTOR  Co.  "Sunday  Evening 
Hour"  on  American  is  currently  featured 
in  the  Madison  Ave.  show  window  of 
Haynes-Griffln,  one  of  New  York's 
largest  record  shops.  Window  spots,  a 
30  x  36  photo  of  the  Ford  orchestra  and 
chorus  on  stage  at  the  Detroit  Music 
Hall,  plus  pictures  of  all  performers  on 
program.  Display  was  set  by  Kenyon  & 
Eckhardt,  New  York. 

WOL  Folder 
FOLDER  announcing  appointment  of 
Col.  Albert  E.  Warner  as  director  of  the 
newsroom  of  WOL  Washington  as  well 
as  conductor  of  General  Electric  Co. 
"The  Voice  of  Washington"  news  pro- 
grams, has  been  distributed  by  the  sta- 
tion. Facts  about  WOL  newsstaff  cov- 
erage and  operations  and  profile  sketch 
of  Col.  Warner  are  Included. 


New  York  Marker 

PROGRESSIVE  Radio  Advertising  Co., 
New  York,  has  issued  a  booklet  on 
Italo-American  market  of  New  York,  for 
which  company  presents  programs  on 
WBNX  New  York  daily  9:15  a.m.-noon 
and  9-10:30  p.m.  Folder  includes  list  of 
programs'  past  and  present  sponsors. 
Program  Schedule 

FALL  and  Winter  program  schedule  of 
KTSA  San  Antonio,  Tex.,  which  is 
illustrated  with  photos  of  talent  heard 
on  station,  has  been  distributed  to 
50,000  listeners  in  area. 

Promotion  Personnel 

JOE  HAEFFNER,  onetime  radio  column- 
ist of  Buffalo  Evening  News,  has  been 
appointed  publicity  director  of  the  pa- 
per's station,  WBEN  Buffalo.  He  has 
been  released  from  the  Army  after  two 
years  service. 

JO  R  ANSON,  publicity  and  special 
events  director  of  WNEW  New  York, 
and  CPL.  DICK  PACK,  former  publicity 
director  of  WOR  New  York,  now  serv- 
ing AAF,  are  co-authors  of  "Opportuni- 
ties in  Radio",  a  new  career  book  to  be 
published  early  this  winter  by  Voca- 
tional Guidance  Manuals  Inc.  Con- 
tributors to  the  book  include  R.  C. 
MADDUX,  WOR  vice-president,  and  J. 
R.  POPPELE,  chief  engineer  of  the  sta- 
tion. 

LUCILE  DOLANSKY,  released  from  the 
WAVES,  has  joined  the  publicity  staff 
of  WGN  Chicago. 


Two  on  KGVO 

NEW  programs  heard  on  KGVO  Mis-  ' 
soula,  Mont.,  include  a  public  service 
feature,  "Civic  Center  Forum",  and 
"Sunday  in  Missoula  Churches".  Forum 
considers  pro  and  con  on  new  civic 
center  building  for  community.  Latter 
quarter-hour  program,  aired  Saturday 
evening,  presents  religious  music  and 
announcements  of  services  to  be  held 
following  day  in  local  churches  of  all 
faiths. 

Citizens  Forum 
A  SERIES  OF  forum  broadcasts  on  "How 
Do  We  Shift  Gears  From  War  To  Peace" 
has  been  started  weekly  on  CBC  Trans- 
Canada  network.  Series  deals  with  vari- 
ous phases  of  full  employment,  social 
welfare,  public  works  program,  plan- 
ning, health,  community  organization, 
exports,  labor  law,  cartels  and  similar 
topics.  Broadcasts  are  citizens  forums  ' 
and  are  produced  in  conjunction  with 
Canadian  Association  for  Adult  Educa- 
tion. 

Student  Quiz 

HALF-HOUR  quiz  program  for  students 
of  New  Haven  public  and  parochial 
schools  started  on  WNHC  New  Haven 
Nov.  11.  Called  "Test  Your  Knowledge", 
program  awards  first  prize  of  20-volume 
set  of  "Book  of  Knowledge",  and  sec- 
ond prize  of  $64  pen  and  pencil  set. 
Programs  are  sponsored  by  First  Fed- 
eral Savings  &  Loan  Assn.,  New  Haven, 
which  will  present  grand  prize  of  $1,000 
or  scholarship  to  accredited  university 
at  end  of  26  weeks. 

Breakfast  Date 
HENGERER'S  Dept.  Store,  Buffalo,  dur- 
ing past  year  of  sponsorship  of  WBEN 
Buffalo  "Early  Date  at  Hengerer's"  pro- 
gram, Monday  through  Friday  9:15  a.m., 
has  been  breakfast  host  to  more  than 
43.000  visitors.  Early  morning  variety 
program  features  grab  bag  of  prizes, 
contents  of  which  increase  each  time 
contestant  misses  the  throw  of  a  dart 
at  Buffalo  map  on  which  store  is  indi- 
cated. 

Folk  Ballads 

HALF-HOUR  presentations  of  lyric  folk 
music  of  Europe  and  America  started 
on  Mutual  Nov.  25  on  "Songs  Along  the 
Trail".  New  Sunday  afternoon  program 
features  Joseph  Marais,  exponent  of 
continental  and  American  ballads,  sup- 
ported by  vocal  trio  and  string  back- 
ground. 

Opera  Highlights 
NEW  OPERA  program  entitled  "Encores 
from  Great  Operas"  started  on  WPAT 
Paterson  as  weekly  half -hour  on  Nov 
18.  Program  features  popular  scenes 
from  outstanding  operas  with  narration 
to  enhance  illusion  of  actual  presence 
at  performance. 

Winter  Concerts 
BEGINNING  Sunday,  Nov.  25,  new  pro- 
gram of  operatic  and  semi-classical 
music,  "Winter  Time  Concert",  started 
on  WLW  Cincinnati.  Guest  conductors 
from  the  area  are  featured. 


CJAD  Montreal  postponed  its  open- 
ing, scheduled  for  Oct.  28,  to  late  No- 
vember. Station  will  operate  on  800  kc 
with  1  kw. 


W.  Va.  Network  Offers 
Scholarship  in  Athletics 

WEST  VIRGINIA  NETWORK  is 
offering  a  $500  scholarship  to  West 
Virginia  U.  to  be  awarded  to  the 
outstanding  W.  Va.  senior  high 
school  athlete  of  this  and  succeeding 
years.  Nomination  will  be  made  by 
a  committee  of  sports  writers  and 
coaches. 

Howard  L.  Chernoff,  managing 
director  of  the  West  Virginia  net- 
work, who  made  the  announcement, 
said  the  network  was  opposed  to 
"subsidization"  of  athletics,  but 
that  the  organization  felt  a 
scholarship  of  this  nature  would  be 
an  incentive  to  high  school  play- 
ers to  choose  West  Virginia  as 
their  university. 


WE'RE  NOT  WIZARDS 

WHIG 


Just  because  we  do 
obtain  magic  results 
from'The  Magic  Circle" 
don't  get  the  idea  that  we  all  run  around  in  circles 
pulling  rabbits  out  of  hats. 

We  do  bend  over  backwards,  however,  to  do  the  best 
possible  job  for  those  who  want  maximum  results  at  a 
minimum  of  expense  from  the  Richest  Area  in  the  South. 


EDNEY   RIDGE.  DIRECTOR 


THt 


WHIG 

\^  G  R  E 


GREENSBORO,    N.  C. 


Page  72    •    November  26,  1945 


BROADCASTING   •  Telecasting 


wm 


nnounced 


enina  o 


A  BRANCH  OFFICE  IN 


NEW  YORK  CITY 


V/ATES  customers  on  the  East  Coast,  as  well  as  those  in  foreign  countries  and 
throughout  the  United  States,  will  be  interested  in  this  latest  expansion  by 
GATES.  The  New  York  office  will  offer  engineering  service,  sales,  and  the 
stocking  of  equipment. 

The  new  office  is  staffed  by  competent  sales  and  engineering  personnel  who 
can  answer  all  technical  questions  regarding  GATES  equipment.  Furthermore, 
they  will,  if  necessary,  be  able  to  make  direct  quotations  on  apparatus. 
You  are  cordially  invited  to  visit  this  new  office,  and  to  make  full  use  of  its 
facilities.  Make  a  note  now  of  the  address: 


The  office  is  conveniently  located,  just  a  few  steps  off  Wall  Street  in  Lower 
Manhattan.  It  is  within  a  few  minutes  subway  ride  from  Manhattan  proper. 


GATES  RADIO  CO. 

9th  Floor  •  40  Exchange  Place 
Telephone:  Hanover  2-0198 


QUINCY,  ILLINOIS 


EXCLUSIVE   MANUFACTURERS   OF   RADIO    TRANSMITTING   EQUIPMENT   SINCE  1922 


Returning  GIs 

(Continued  from  page  22) 
veterans'  minds.  "Veterans  Advis- 
ors" or  "Veterans  Commentators" 
— usually  ex-servicemen — have  ap- 
peared as  a  new  postwar  broad- 
casting institution.  On  the  whole, 
they  are  doing  an  excellent  job  of 
tying  up  the  various  veterans  ac- 
tivities of  government,  state  and 
local  agencies. 

Task  Not  Easy 

The  task  of  these  bx'oadcasters 
is  no  easy  one.  There  are  many 
types  of  veterans  problems — and 
many  types  of  veterans.  The  allow- 
ances, the  benefits,  the  loans,  the 
pensions,  the  educational  pro- 
grams affect  every  veteran  in  a 
different  way.  Changing  legislation 
requires  continued  alertness  on 
the  part  of  these  experts  to  insure 
accuracy  of  their  advice. 

In  handling  veterans  affairs, 
broadcasters  must  keep  in  mind 
that  the  needs  of  a  veteran  are 


often  immediate.  After  the  brief — 
but  refreshing — pause  upon  his  re- 
turn to  civilian  life,  the  veteran 
soon  realizes  that  he'd  better  get 
started  on  something.  If  it's  a  busi- 
ness, he  may  want  a  loan.  If  it's 
education,  there  are  the  usual 
forms  to  fill  out,  the  school  to  con- 
tact, the  curriculum  to  choose.  If 
it's  hospitalization  or  medical 
treatment,  the  veteran  has  to  lo- 
cate the  VA  and  arrange  for  treat- 
ment. He  should  avoid  letting  his 
National  Service  Life  Insurance 
lapse  and  continue  to  make  pay- 
ments until  he  knows  what  his  ci- 
vilian occupation  and  income  will 
be  and  what  type  of  more  perma- 
nent insurance  he  needs,  is  quali- 
fied for,  and  can  afford. 

These  are  only  a  few  of  the 
problems  about  which  the  veteran 
will  require  immediate  assistance. 
To  speed  its  service,  the  VA  is 
undergoing  an  extensive  decentral- 
ization program.  Eventually,  most 
large  cities  will  have  a  branch,  re- 


gion, or  area  office  of  the  VA.  Most 
cities  and  towns  will  have  veterans 
centers  where  veterans  may  seek 
aid  and  advice.  Radio  can  help 
urge  the  development  of  these  local 
agencies  and  stimulate  the  veteran 
to  avail  himself  of  their  services. 
Advise  the  Veteran 
From  the  veterans'  point  of  view, 
it  would  be  a  mistake  to  promise 
them  a  rosy  future  or  suggest  that 
their  problems  can  be  solved  over- 
night. The  administrative  task  of 
handling  the  claims  and  needs  of 
more  than  fifteen  million  veterans 
and  their  dependents  is  enormous. 
The  recent  reorganization  of  the 
VA  and  the  decentralization  pro- 
gram indicates  the  government's 
effort  to  speed  processing  of  each 
veteran's  application  for  various 
benefits.  Under  Gen.  Omar  N.  Brad- 
ley, a  soldier's  soldier,  the  VA  is 
rapidly  overcoming  many  obstacles 
that  delayed  prompt  service. 
Branch,  regional,  and  area  offices 
soon  will  operate  full  blast  in  or 


CROP  IS  MOVING— MEANS  MONEY 
FOR  MAGIC  EMPIRE 

The  new  crop  of  luscious  Texas  grapefruit  is  rolling 
to  the  markets  and  money  is  rolling  into  the  pockets 
of  "Valley"  folks,  providing  a  "juicy"  buying  power 
for  you.  Income  per  capita  is  over  #650.00 — above 
the  national  average— a  PERMANENT  MARKET — 
and  dominated  by  KRGV! 


Reconversion 

WHIO  Dayton,  0.,  summoned 
police  and  started  a  detailed 
search  when  its  station  wagon 
loaded  with  all  its  recording 
equipment  disappeared.  Just 
as  a  state-wide  announce- 
ment to  the  Highway  Patrol 
was  about  to  be  broadcast, 
Tom  Pickering,  the  station's 
latest  veteran  back  from 
armed  service,  appeared  and 
explained  he  had  left  the  sta- 
tion wagon  in  the  garage 
where  he  always  parked  it 
before  he  joined  the  army. 
Only  trouble  was  that  WHIO 
was  no  longer  using  that 
garage. 


Page  74    •    November  26,  1945 


near  his  home  community  to  handle 
the  veteran's  claims  and  applica- 
tions for  benefits.  Hospitals  will  be 
readily  accessible.  But  at  best, 
proper  handling  of  each  applica- 
tion takes  time.  Radio  can  advise 
the  veteran  of  the  most  direct 
route,  and  urge  him  to  apply  for 
his  benefits  far  in  advance  of  his 
actual  need. 

There  is  still  another  public  serv- 
ice radio  can  perform  in  carrying 
broadcasts  on  veterans'  affairs. 
The  nation  as  a  whole  has  insisted 
that  the  veteran  receive  a  square 
deal  upon  his  discharge  from  serv- 
ice. Nothing  has  aroused  the  com- 
munity and  nation  more  than  mis- 
treatment of  or  indifference  to  the 
returning  veteran.  Taxpayers  gen- 
erally have  endorsed  heartily  the 
GI  Bill  of  Rights  and  other  legis- 
lation enacted  to  aid  discharged 
veterans  or  the  dependents  of 
servicemen  who  died  in  the  service 
of  their  country.  Radio  can  show 
the  American  taxpayer  specifically 
how  the  laws  enacted  by  their  Con- 
gress and  supported  by  their  taxes 
are  being  put  into  effect. 

Wherever  possible,  it  is  highly  de- 
sirable to  let  the  veteran  who  has 
been  through  the  mill  tell  of  his 
own  experiences — how  he  solved  his 
own  particular  problems.  New 
separatees  will  benefit  greatly  by 
these  first-hand  reports  from  their 
brothers  in  arms.  VA  spokesmen 
and  counselling  experts  will  also  be 
available  to  present  authoritative 
advice  and  guidance. 

Warn  Against  Fraud 

Another  service  radio  can  per- 
form is  to  warn  soldiers  about  to 
be  discharged  and  new  veterans 
against  swindles  and  frauds.  A  re- 
cently published  pamphlet  on  "Gyps 
and  Swindles"  (Public  Affairs 
Pamphlet  109,  by  William  Trufant 
Foster,  Public  Affairs  Commit- 
tee Inc.,  30  Rockefeller  Plaza,  New 
York,  10c),  particularly  as  they 
affect  veterans,  exposes  a  nation- 
wide threat  to  veterans'  readjust- 
ment. Flushed  with  back-pay,  mus- 
tering-out  pay  and  perhaps  a  small 
savings  account,  returned  veterans 
are  being  swindled  daily  by  bogus 

{Continued  on  page  76) 

ROADCASTING    •  Telecasting 


lere  Is  An  Audiodisc  And  An  Audiopoint 
for  Every  Recording  Need 

AUDIODISCS  have  all  of  the  features  essential  to  high  fidelity  recording. 
A  superior  lacquer  is  applied  by  a  unique  process  that  gives  a  flawless 
surface,  in  cutting,  the  thread  throws  well  and  there  is  no  static.  In  play- 
back, whether  at  once  or  in  the  future,  there  is  low  surface  noise.  Their 
playback  life  is  unequalled.  There  are  six  types  of  AUDIODISCS: 


RED  LABEL  tops  all  accepted  quality  standards 
for  professional  use.  Double-sided  in  6V2",  8", 
10",  12"  and  16"  diameters. 


REFERENCE  permits  extreme  economy  in  test- 
cuts,  filing  and  reference  recordings.  Double- 
sided  in  10",  12"  and  16"  diameters. 


SINGLE  FACE  RED  LABEL  brings  new  economy  MASTERS  for  choice  copies  (pressings)  after 
to  applications  requiring  but  one  side.  12"  and  electroplating.  Double  or  single  face  in  12", 
16"  diameters.  13Vi"  and  1714"  diameters. 

BLUE  LABEL  best  discs  at  low  cost.  Thin  alumi- 
num base,  same  recording  lacquer  as  profes- 
sional AUDIODISCS.  6V2",  8"  and  10'! 


YELLOW  LABEL,  Double-sided  blanks  of  uni- 
form quality  and  "wide  latitude."  Extra-fine 
adjustments  unnecessary.  Sizes  as  Red  Label. 


All  AUDIODISCS  are  manufactured  on  aluminum  base— and  glass  base  too,  except 
for  the  6V2"  and  Blue  Label  type. 

AUDIO  DEVICES.  INC.7444  MADISON  AVE.;  N/Y7C. 


AUDIOPOINTS 

Audiopoints,  made  by 
skilled  craftsmen,  are 
available  in  three  types  of 
recording  styli  and  three 
types  of  playback  points. 
Cutting  and  playback 
points  are  matched  to  give 
finest  performance. 

RECORDING  POINTS 
SAPPHIRE  NO.  14,  for  profession- 
als, designed  to  give  proper  thread 
throw.  No  finer  made. 
STELLITE  NO  34,  professional 
type.  Cuts  quiet,  shiny  groove  for 
several  hours. 

DIAMOND-LAPPED  STEEL  NO*.  50, 
cuts  a  fine,  quiet  groove,  gives' 
from  15  to  30  minutes  actual  re- 
cording  time. 

PLAYBACK  POINTS 
SAPPHIRE  NO.  113,  finest  obtain- 
able.  Complete  fidelity  and  mini- 

BENT  SHANK  NO.  154,  for  heavy 
pickups. 

STRAIGHT  SHANK  STEEL  NO. 
151,  for  light  pickups. 

Audio's  resharpening  and 
repolishing  services  give 
real  economy  in  the  use  of 
AUDIOPOINTS,  Nos.  14, 
34  and  1 13.  Consult  your 
local  dealer. 


ROADCASTING    •  Telecasting 


November  26,  1945    •    Page  75 


Returning  GI's 

(Continued  from  page  7U) 

operators,  confidence  men,  and 
other  shady  characters. 

In  the  interest  of  the  ex-soldier 
and  legitimate  business,  radio  can 
warn  the  veteran  to  check  with  lo- 
cal Better  Business  Bureaus  before 
committing  himself  on  merchandise, 
business  propositions,  or  invest- 
ments. 

The  task  of  the  broadcaster  in 
helping  veterans  is  complicated  by- 
local  conditions.  The  local  broad- 
caster will  have  to  determine  the 
interest  and  needs  of  his  listeners. 
Veterans  in  agricultural  communi- 
ties will  be  interested  in  buying 
new  farms  and  farm  equipment. 
Veterans  in  urban  communities 
may  want  schooling,  small  busi- 
nesses or  jobs.  But  there  are  also 
many  common  problems  affecting 
the  veteran,  his  dependents  and  the 
local  community  to  make  general- 


ized information  extremely  valu- 
able. 

The  Radio  Service  of  the  Veter- 
ans Administration  will  make  every 
effort  to  see  that  the  broadcaster  is 
furnished  with  complete  informa- 
tion on  matters  that  come  within 
its  jurisdiction. 

Wartime  Service 

During  the  war,  radio  performed 
a  tremendous  public  service.  With 
and  without  government  guidance, 
local,  regional  and  network  broad- 
casters assumed  the  initiative  in 
keeping  America  informed  of  the 
sometimes  overwhelming  variety  of 
problems  facing  the  nation.  Never 
before  was  a  democracy  as  well  in- 
formed, as  united,  and  as  deter- 
mined to  resist  its  vicious  enemies 
and  to-perpetuate  its  own  freedoms. 
The  good  sense,  responsibilities, 
and  strength  of  Americans  were  in 
the  scripts,  the  announcements,  the 
speeches  and  the  songs  of  radio 
throughout  the  war.  These  broad- 


casts were  a  vital  contribution  to 
our  victory. 

Now  we  must  return  to  our  nor- 
mal peacetime  pursuits. .  Through- 
out the  country,  radio  already  has 
taken  the  initiative  to  overcome  the 
problems  of  our  postwar  read- 
justment. The  radio  industry  will, 
I  am  confident,  serve  the  discharged 
veteran  just  as  effectively  as  it 
served  him  while  he  was  under 
arms  achieving  our  total  victory. 

It's  radio's  next  big  job. 


Censorship  Refunds 

OFFICE  of  Censorship,  which 
officially  closed  last  Thursday,  re- 
turned $4,800,000  of  its  13-million- 
dollar  budget  for  this  year  to  the 
Treasury  Dept.  Less  than  89  mil- 
lion dollars  of  the  over  100  million 
allotted  the  department  was  spent. 
These  figures  were  brought  out  at 
a  dinner  last  week  honoring  Byron 
Price,  retiring  chief  censor. 


Messhall  Net 

MESSHALL  NETWORK,  by 
and  for  the  boys,  is  giving 
the  news  to  GI's  at  Camp 
Crowder,  Mo.  Set  up  last 
July  in  the  attic  of  a  camp 
recreation  hall,  the  miniature 
net  was  designed  primarily 
to  provide  concise  news  sum- 
aries  for  some  2,000  soldiers 
as  they  ate  in  7th  Signal 
Training  Regiment  mess- 
halls.  Later  its  "programs" 
were  expanded  to  include 
recorded  music,  amusement 
data.  When  Jap  surrender 
appeared  imminent,  the  Mess- 
hall  mike  was  manned  18 
hours  a  day.  But  not  all  of 
MHN's  history  has  been 
pleasant:  once  a  group  of 
GI's  busily  berating  their 
officers  discovered,  too  late, 
that  the  mike  was  live  and 
their  cutting  comments  had 
blared  into  15  eating  rooms 
of  the  regiment. 


SOL  PAMTZ  MEMBER  ! 
OF  PUBLISHING  FIRM 

SOL  PANITZ,  who  resigned  Nov. 
17  as  chief,  broadcast  service  sec- 
tion,  Radio    Branch,    War  Dept. 
Bureau  of  Public  Relations,  last  I 
week  joined  Joseph  Davidson  and  j 
Ellis  S.  Perlman  in  the  new  Wash-  j 
ington  firm,  Progress  Inc.,  a  week-  | 
ly  news  periodical. 

Former    New    York    freelance  !|| 
scriptwriter,  Mr.  Panitz  was  ap-  | 
pointed  to  the  script  department,  j 
War  Dept.  Radio  Branch,  in  July  \ 
1941.  He  subsequently  served  as  \ 
field  producer  on  the  Army  Hour,  j 
chief  scriptwriter,  and  on  the  death 
two  years  ago  of  Jack  Joy,  he  be- 
came head  of  the  broadcast  service  j 
section.  Mr.  Panitz  plans  to  con-  i| 
tinue  freelance  writing.  He  con-  , 
tributes  to  the  NBC  Congressional  ( 
Medal  of  Honor   and   other  pro- 
grams.  He  authored  Voices  in  the 
Land,  sponsored   on  WRC  Wash- 
ington  for  13  weeks  by  the  P.  J. 
Nee  Furniture  Co.,  Washington. 

Mr.  Panitz  becomes  associate  edi-  ; 
tor  of  Progress,  with  offices  in  the 
National  Press  Bldg.  He  plans  to  [ 
produce  radio  shows  and  to  serve  as 
consultant  in  the  broadcast  field  on  j 
a  freelance  basis  in  addition  to  his 
duties  on  the  weekly  journal. 


Frank  Rowlatt 

FRANK  ROWLATT,  69,  with  F. 
H.  Hayhurst  Co.,  Toronto  adver- 
tising agency,  for  14  years,  died  in 
a  Toronto  hospital  as  a  result  of 
an  automobile  collision. 


WFTC  Studio 

NEW  STUDIO  with  stage  and  a 
seating  capacity  of  450  is  being 
built  by  WFTC  Kinston,  N.  O,  as 
part  of  a  redecoration  program. 
Bob  Bingham,  general  manager, 
said  the  work  would  be  completed  by 
about  Dec.  1. 


KFH -Wichita 


WICHITA  turns  from  war  to  peace  .  .  . 
.  .  .  FROM  PLANES  TO  PLOWSHARES! 


\are  Waiting  to  Buy  u 
PORTABLE 


Those  who  expected  the  Atomic  Bomb  to 
explode  Wichita's  wartime  boom  will  find 
it  a  dud.  There's  new  activity  in  Wichita— 
in  addition  to  all  the  advantages  that  made 
this  Kansas'  richest  pre-war  market.  Agri- 
cultural implement  firms  are  now  moving 
in,  at  the  crossroads  of  America.  The  Air- 
craft industry  will  still  be  busy  and  impor- 
tant in  Wichita,  but  its  peacetime  "slack" 
is  fast  being  taken  over  by  alert  production 

KFH 

WICHITA 


Wichita  is  a  Hooperaied  City 
CBS    •    5000  WATTS  DAY  AND  NIGHT 


minded  and  .sales-conscious  farm  machin- 
ery manufacturers. 

Wichita's  oil,  cattle  and  wheat  markets 
are  bigger  today  than  ever  before  and  on 
Sales  Management's  rating  of  Selected  Sales 
Cities -WICHITA  IS  STILL  TOPS  IN 
AMERICA! 

Speaking  of  Wichita's  activity— you  can 
get  real  radio-activity  for  your  sales  mes- 
sage with  that  Selling  Station,  KFH. 


CALL  ANY  PETRY  OFFICE 


Page  76    •    November  26,  1945 


BROADCASTING    •  Telecasting 


ANA  Votes 

m 

(Continued  from  page  16) 

vertiser  is  trying  to  say  in  his  in- 
stitutional advertising. 

Another  new  type  of  survey,  to 
determine  how  well  the  directors 
of  large  companies,  "the  men 
above  management",  understand 
the  functions  and  uses  of  advertis- 
;  ing,  is  being  undertaken  by  the 
American  Assn.  of  Advertising 
Agencies,  Fairfax  M.  Cone,  chair- 
man, executive  committee,  Foote, 
Cone  &  Belding,  told  the  ANA 
members.  Elmo  Roper,  he  said,  has 
been  engaged  to  conduct  a  study 
of  the  attitude  toward  advertising 
of  several  hundred  directors  of 
both  heavy  goods  companies  and 
^consumer  goods  companies,  and 
1  transportation  and  utilities  com- 
panies and  bankers  and  brokers. 
Mr.  Roper  will  also  interview  about 
100  labor  leaders,  Mr.  Cone  said. 

Fabulous  Sums 

Too  frequently,  Mr.  Cone  re- 
ported, company  directors,  to  whom 
management  is  responsible  for 
profits,  believe  baseless  stories  of 

I  fabulous  sums  paid  for  advertising 

\  slogans.  "Then",  he  continued, 
"there  are  the  statements  about 
the  income  of  radio  stars.  Unfor- 
tunately, these  often  are  true.  They 
also  in  many  cases  verge  on  the 
scandalous.  The  guest  star  fees 
are  worst  of  all. 

"It  surely  isn't  because  they  are 
crazy  that  it  is  difficult  for  any 

^-banker  or  lawyer  to  understand 
$5,000  paid  out  for  four  or  five 
minutes  on  the  air  to  someone  who 
has  only  to  read  what  someone  else 
has  written  on  two  or  three  sheets 
of  paper.  These  things  are  no  more 
help  to  the  cause  of  advertising 

j  than  they  are  to  advertising  itself." 
Mr.  Cone  reported  that  a  pilot 

I  study,  to  test  both  the  technique 

I  of  interviewing  and  the  pattern  of 
the  findings,  will  be  completed  by 
the  first  of  the  year.  "If  it  indi- 
cates, as  we  expect  it  to,  that  the 
greatest  lack  in  the  understanding 
of  advertising  is  a  failure  to  under- 
stand the  possibilities  in  advertis- 

I  ing  as  these  have  been  brought  out 
during  the  war,  we  think  a  plan 

,  to  make  them  known  will  not  be 
too  difficult  to  prepare,"  he  stated. 

Plea  for  Free  Enterprise 

The  value  of  public  service  ad- 
vertising, in  addition  to  advertis- 
|  ing   for    direct    sales,    has  been 
proved    during    the    war  years, 
;  James  W.  Young,  chairman  of  the 
!  advertising  counsel,  said  in  a  talk 
read  in  his  absence  by  Charles  G. 
!  Mortimer,  vice-president,  General 
j  Foods   Corp.,   at   the  concluding 
session  of  the  meeting,  from  4  to 
5  Tuesday  afternoon.  This  session, 
Dnly  one  of  the  entire  convention 
;hat  was  open  to  other  than  ANA 
members,  included  the  showing  of 
i  March   of  Time  film  specially 
I  nade  for  the  occasion,  "Year  of 
'  Decision",  revealing  the  need  for 
instructive  thinking  by  business 
>n  national  affairs,  and  a  talk  by 
Valter     Lippmann     urging  the 

IROADCASTING    •  Telec 


Walker  in  Charge 

DURING  the  absence  of 
FCC  Chairman  Paul  A. 
Porter  to  attend  the  British- 
American  Telecommunica- 
tions Conference  in  Bermuda, 
Vice-Chairman  Paul  A.  Wal- 
ker will  be  acting  chairman. 
Mr.  Walker  presided  at  the 
regular  Commission  meeting 
Wednesday.  Mr.  Porter  left 
Washington  Tuesday  morn- 
ing and  is  expected  to  return 
about  Dec.  3. 


need  for  an  enlightened  public 
policy  on  the  part  of  business  if 
the  free  enterprise  system  is  to 
survive. 

Reporting  on  some  of  the  im- 
portant new  functions  assumed  by 
the  Advertising  Council  since  the 
end  of  the  war,  Mr.  Young  said: 
"It  is  now  operating  the  various 
radio  allocation  plans,  and  pro- 
poses to  continue  them  on  a  scaled- 
down  basis.  Neither  business  nor 
government  would  wish  to  see  gov- 
ernment continue  in  peacetime  as 
a  trustee  for  these  facilities.  We 
will  shortly  be  asking  those  of  you 
who  have  network  or  national  spot 
radio  programs  to  continue  with 
the  plan,  as  a  definite  service  to 
you  in  screening  out  undesirable 
projects,  and  in  removing  from 
your  doorsteps  an  increasing  num- 
ber of  petitioners  for  free  plugs. 

"So  great  has  been  the  educa- 
tional job  done  on  government  and 
private  groups  during  the  war,  that 
were  it  not  for  some  such  orderly 
plan,  I  can  assure  you  that  pres- 
sures for  time  on  your  programs 
would  be  far  greater  than  ever 
before.  Never  before  have  so  many 
important  people  had  a  24-lesson 
course  in  the  power  and  effective- 
ness of  advertising." 


KHQ  Sale  Notice 

FCC  last  week  published,  in  the 
Federal  Register,  a  notice  of  the 
proposed  sale  of  KHQ  Spokane  by 
Louis  Wasmer  to  Spokane  Chron- 
icle Co.  [Broadcasting,  Nov.  5, 
19].  Notice  was  identical  in  form 
to  the  Commission's  previous  no- 
tices on  proposed  sales  of  WHDH 
Boston  and  WFIL  Philadelphia 
[Broadcasting,  Nov.  12],  and  was 
published  in  compliance  with 
FCC's  suggestion  in  its  Crosley- 
Avco  decision  that  sales  be  pub- 
licly advertised  in  advance  by  both 
applicant  and  FCC.  Mr.  Wasmer 
advertised  the  offered  sale  of  KHQ 
several  weeks  ago.  Competing  ap- 
plicants, if  any,  are  given  60  days 
from  Oct.  30  in  which  to  apply  for 
the  KHQ  facilities  on  the  same 
terms  as  Spokane  Chronicle  Co. 


Program  Title  Changed 
CONTINENTAL  CAN  Co.,  New  York,  on 
Dec.  8  will  change  the  name  of  its  CBS 
program  from  "Report  to  the  Nation" 
to  "Continental  Celebrity  Club",  title 
more  in  keeping  with  the  postwar  for- 
mat of  program.  Agency  is  BBDO,  New 
York. 

a  s  t  i  n  g 


"John's  preparing  himself  for  any  question  WJWs 
'Tello-Test'  might  ask  him." 


If  it's  a  QUESTION  of  covering 
the  Cleveland  market  the 
ANSWER  is  . . .  WJW.  Mornings 
and  afternoons  throughout  the 
week,  Monday  through  Friday 
more  people  listen  to  WJW  than 
any  other  regional  station.  And  . .  ♦ 
WJW  delivers  more  daytime 
dialers  per  dollar  in  Cleveland 
than  any  other  station. 


ABC  Network    lJW.I  lAf  5000  Watts 

CLEVELAND,  O.  WW  Hi    WW  DAY 

REPRESENTED     NATIONALLY     BY     HEADLEY-REED  COMPANY 


November  26,  1945    •    Page  77 

 _J 


brings  big  profits  to  ad- 
vertisers! WLAW  offers 
you:  Industrial  New  Eng- 
land. 1,902,591  listeners. 
181  lucrative  cities  and 
towns,  including  the  prov- 
en markets  for  high  sales 
— Lawrence,  Lowell  and 
Haverhill. 

WLAW 

LAWRENCE,  MASS. 

Serving    Industrial    New  England 

5000  WATTS     680  KC. 

Basic  Station 
American   Broadcasting  Co. 
NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


RICHMOND 
LOCATED  MIDWAY 

BETWEEN  THE 
NORTH  AND  SOUTH 

IN  1944 

RICHMOND 

had  a  Metropolitan 
Population  of  263,449 


In  this  Major  Market 

u^WMBG 

NBC  IN  RICHM0ND,VA. 

S000  WATTS 

\*\*  \%  \<  \<, 


Page  78    •    November  26,  1945 


Transmitter 

{Continued  from  page  18) 

the  ship's  title.  Several  govern- 
ments claim  rights  to  the  ship, 
which  was  nabbed  in  a  hurry  be- 
cause of  war  urgency,  and  RFC 
will  wait  until  maritime  law  has 
been  satisfied  before  it  acquires  the 
electronic  items. 

RFC  was  in  a  sweat  because  the 
armed  forces  weren't  releasing 
great  stores  of  electronic  equip- 
ment. Surplus  now  is  starting  to 
come  from  the  services  in  amounts 
that  will  wipe  out  this  dissatisfac- 
tion. It  figures  the  total  may  run 
between  2  and  3  billion  dollars. 
The  demand  is  heavy  now,  but  un- 
less the  military  starts  unloading 
important  storehouses  of  trans- 
mitters and  components  the  mar- 
ket will  disappear. 

Within  a  year  electronic  plants 
will  be  turning  out  new  models 
with  many  improvements  not  found 
in  war  surplus.  About  that  time 
RFC  will  be  swamped  with  stuff 
that  will  be  hard  to  sell  in  what 
may  be  a  buyer's  market — at  least  a 
tougher  market  than  at  present. 

RFC  now  has  100  millions  of 
equipment,  figuring  on  a  cost-to- 
the-Government  basis.  Last  figures 
compiled  (as  of  0<ct.  15)  show  it 
had  $81,912,000  in  acquisitions, 
consisting  of  shortwave  broadcast 
transmitting  apparatus,  $1,022,000; 
commercial  and  specialized  radio 
communication  equipment,  except 
broadcast,  $7,940,000;  electronic  de- 
vices, except  control  and  communi- 
cation, $12,906,000;  electronic 
tubes,  $28,776,000;  telephone  equip- 
ment, $2,461,000;  electronic  equip- 
ment components  and  subassem- 
blies, $27,030,000;  other  equipment, 
$1,777,000. 

The  Oct.  15  data  show  shortwave 
broadcast  transmitter  sales  totaling 
$1,000,  but  the  figure  is  incomplete 
and  does  not  reflect  actual  sales 
because  figures  from  private  agents 
have  not  been  received.  The  total 
sales  figures  for  all  electronic  equip- 
ment is  only  $2,424,000,  which  also 
is  incomplete. 

Quite  a  few  250  w  communication 
transmitters  (Temco)  have  been 
sold  but  none  are  believed  to  be  in 
use  in  this  country  for  broadcast 
purposes,  it  was  indicated.  RFC 
also  sold  about  a  score  of  RCA 
ET8850  15  kw  transmitters  for  use 
by  communication  companies. 

The  RFC  inventory  will  soon 
show  a  good  supply  of  mobile  Halli- 
crafter  transmitters,  both  truck 
and  field  units,  operating  from  2 
to  18  mc  AM  and  equipped  with 
receiving  units  tuning  1.5  to  18 
mc.  They  operate  400  w  CW  and 
300  w  voice. 

There  also  is  FM  mobile  equip- 
ment, designed  for  autos,  tanks  and 
talkback  circuits,  which  are  good 
for  local  police  work. 

Stories  have  been  going  the 
rounds  for  months  that  military 
warehouses  are  stacked  to  the  raft- 
ers with  broadcast  transmitters. 
RFC  only  knows  about  what  has 
been  declared  surplus  by  the  armed 
services  but  industry  rumor,  prob- 


TO  PROVIDE  realism,  WIBW  Topeka  took  its  wire  recorder  and  micro- 
phones aboard  a  CG4A  Army  glider  for  a  description  of  takeoff,  free 
flight  and  landing.  In  this  photo,  taken  in  flight,  are  (1  to  r)  Paul 
Williams,  Topeka  Daily  reporter;  K.  G.  Marquardt,  chief  engineer  of 
WIBW;  Lt.  R.  J.  Shelton,  pilot;  S/Sgt.  Al  Thiel;  Gene  Shipley,  WIBW 
farm  program  director;  Tom  Page;  Julian  Zimmerman,  reporter.  WIBW 
personnel  on  the  flight  but  not  pictured  were  Mrs.  Kathryn  Young,  war 
program  manager;  Mrs.  Elsie  Shideler,  clerical  secretary. 


ably  well-founded,  indicates  that 
large  quantities  of  100  and  250  w 
AM  transmitters  are  in  storage. 
These  could  be  adapted  easily  and 
at  little  cost  for  broadcast  opera- 
tion. In  addition  there  are  believed 
to  be  many  receivers  of  the  "mor- 
ale" type. 

When  the  military  lets  go  of  the 
equipment  RFC  will  be  glad  to  sell 
it,  but  frets  over  the  delay. 

Available  from  RFC  are  enorm- 
ous quantities  of  components  such 
as  resistors,  capacitors,  transform- 
ers, rheostats,  millions  and  millions 
of  transmitting,  receiving  and  rec- 
tifier tubes.  Already  RFC  has  ped- 
dled a  million  dollars  worth  of  re- 
ceiving tubes.  Plenty  of  condensors 
are  available,  but  none  of  the  gang 
type.  Power  supplies,  tool  kits,  wire 
and  other  items  are  available,  along 
with  headsets  and  portable  items. 
Actually  the  RFC  inventory  is 
teeming  with  items  useful  to  elec- 
tronics users  outside  the  broadcast 
field. 

Most  of  this  inventory  is  in 
the  warehouses  of  230  manu- 
facturer agents,  some  of  which  they 
have  manufactured  themselves  but 
haven't  delivered. 

Chief  of  the  Electronics  Branch, 
RFC  Office  of  Surplus  Property,  is 
William  L.  Foss,  consulting  engi- 
neer up  to  1941  and  since  that  time 
consultant  to  the  armed  forces. 

The  branch  is  moving  quickly 
and  efficiently.  RFC  has  an  elec- 
tronics advertising  fund  that  may 
reach  $400,000  to  tell  the  public 
what  it  has  to  sell.  Some  of  this,  of 
course,  will  be  used  for  cataloging. 
It  has  sold  items  costing  the  Gov- 
ernment $2,988,000  for  $2,424,000, 
a  figure  much  above  the  level  at 
which  most  surplus  property  is 
moving. 

Now  and  then  the  branch  gets  a 


bad  break.  Last  week  the  Chicago 
Tribune  embarrassed  RFC  with  a 
story  that  1,000  transmitters  were 
sitting  right  out  in  the  open  at 
Wright  Field,  Dayton.  RFC  ex- 
plains that  shipping  orders  had 
been  issued  early  this  month.  More- 
over, the  transmitters  (100  w  air- 
borne liaison  types),  were  packed 
for  overseas  and  could  float  around 
in  the  water  without  suffering 
damage. 


Canadian  Radio  Service  J 
Starts  for  Overseas  Vets 

CANADA  HAS  not  forgotten  its"1 
men  with  occupation  units  in 
Europe  and  those  still  awaiting 
shipping  space  to  come  back,  ac- 
cording to  a  CBC  list  of  programs, 
being  shortwaved  to  Canada's  over- 
seas servicemen.  A  Canadian; 
Forces  Radio  Service  has  been  or- 
ganized and  regular  popular  pro- 
grams from  each  of  the  provinces 
of  the  Dominion  are  being  sent  by  f"S 
CBC  international  shortwave 
transmitter  from  Sackville,  N.  B., 
for  rebroadcasting  by  the  BBC  Ja™ 
and  the  radio  stations  operated  by 
the  Canadian  Army  in  Europe, 

In  addition  to  the  regular  fa 
vorite  programs,  special  shows  fo 
the  servicemen  as  Canadian  Party 
Johnny  Home  Show  and  Ex 
Service  Show,  the  latter  botl 
dealing  with  veteran  problems 
go  out  weekly  to  the  Canad  L 
ian  forces  overseas.  The  CFRJ 
will  be  in  operation  until  the  fina 
repatriation  of  Canadian  person 
hel. 


Sloan  to  WABC 
JOHN  F.  SLOAN,  recently  with  WFA 
White  Plains,  N.   Y.,   has   joined  th 
sales   staff  of  WABC  New  York.   Mi  L 
Sloan  served  with  the  Signal  Corps  dur  p 
ing  the  war  and  was  previously  associfl*n 
ated  with  Macfadden  publications. 


BROADCASTING    •  Telecast) 


dCourt  Jurisdiction 
In  Tax  Suit  Argued 


'PM'  Settles  Luotto  Libel  Suit  After 


Hearing  on  New  Mexico  Sales 
Tax  Legality  in  January 

EFFORT  of  the  State  of  New 
Mexico  to  slap  a  2%  gross  sales 
tax  on  broadcasting  stations  on 
the  premise  that  they  operate  in 
intrastate  commerce  has  developed 
into  a  running  legal  battle  be- 
tween the  state  and  NAB.  Hearing 
on  the  courts'  jurisdiction  was 
heard  last  Monday  but  argument 
on  the  merits  of  the  case  was  post- 
poned to  late  January  in  a  ruling 
at  Santa  Fe  last  Monday  by  the 
U.  S.  District  Court,  District  of 
New  Mexico. 
7  The  three-judge  Federal  court 
granted  request  of  the  New  Mexico 
attorney  general  to  postpone  argu- 
ment on  the  merits  on  the  ground 
that  the  state  was  not  prepared  to 
offer  technical  testimony. 

Engineering  data  to  support  the 
contention  of  NAB  and  New  Mexi- 
.  co  stations  that  broadcasting  is  in- 
:  terstate  in  character  had  been  pre- 
'.  pared  by  Howard  S.  Frazier,  NAB 
1  director  of  engineering,  who  had 
taken  measurements  in  neighbor- 
ing  states.  The  court   offered  to 
hear  his  evidence  while  he  was  in 
[  Santa  Fe  but  NAB  counsel — John 
[  Morgan  Davis,  NAB  general  coun- 
,  sel,  and  Milton  J.  Kibler,  his  as- 
sistant— decided  to  submit  it  when 
.  the  argument  is  heard  in  January. 
The  court  heard  argument  on  its 
jurisdiction,  though  on  Nov.  5  it 
had  rejected  a  request  by  the  state 
!  to  dismiss  the  broadcast  petition 
i  on  jurisdictional  grounds  [Broad- 
;  casting,  Nov.  5,  19].  No  witnesses 
were  heard  on  this   phase.  The 
court  asked  both  sides  to  submit 
p  briefs  within  10  days.  Several  New 
L'  Mexico  stations  had  filed  petitions 
[  to  restrain  the  state  from  collect- 
r  ing  the  tax  but  the  court  consoli- 
[  dated  the  cases. 


gued  Jury  Finds  for  Radio  Advertising  Man 


Gates  Radio  Co.  Opening 
New  York  Branch  Office 

GATES  RADIO  Co.,  Quincy,  111., 
last  week  announced  the  opening  of 
a  branch  office  in  New  York  to  offer 
"engineering  service,  sales,  and  the 
stocking  of  equipment". 

Gates  has  manufactured  radio 
transmitting  equipment  since  1922. 
Parker  S.  Gates  is  general  mana- 
ger. The  New  York  office  is  at  40 
Exchange  Place,  Telephone  Han- 
over 2-0198. 


AWARDED  judgment  against  PM 
in  his  libel  action,  Andre  Luotto, 
New  York  publisher  and  radio  ad- 
vertising executive,  received  set- 
tlement out  of  court  it  was  learned 
last  week.  Although  the  amount 
was  not  disclosed  it  was  under- 
stood to  have  run  well  into  five 
figures. 

A  jury  in  Kings  County  Supreme 
Court  brought  in  a  unanimous  ver- 
dict for  Mr.  Luotto,  but  couldn't 
agree  on  the  amount  of  damages. 
Mr.  Luotto,  who  had  sued  PM  and 
Marshall  Field,  its  publisher,  after 
the  newspaper  published  an  arti- 
cle and  editorial  in  July  1942  op- 
posing the  sale  WCV  New  York 

R.  W.  Dumm  in  Charge 
Of    KXOA  Broadcasts 

ROBERT  W.  DUMM  was  appoint- 
ed director  of  broadcasts  of  KXOA 
Sacramento,  Mutual  Don  Lee  sta- 
tion, effective  Nov.  19,  according  to 
Lincoln  Dellar,  KXOA  owner  and 
manager.  He  is  the  son  of  Wesley 
I.  Dumm,  president  of  Associated 
Broadcasters  Inc.,  which  operates 
KSFO  San  Francisco  and  affiliated 
radio  activities. 

Mr.  Dumm,  32,  released  from  the 
Navy  as  a  lieutenant  after  duty  in 
the  Pacific,  has  10  years'  experi- 
ence in  broadcasting,  successively 
as  announcer,  producer,  sports- 
caster,  special  events  director,  and 
program  director  of  KSFO.  Dur- 
ing the  first  year  of  the  war,  before 
entering  the  Navy,  he  also  served 
as  program  director  of  Interna- 
tional Station  KWID  and  origi- 
nated many  programs  for  overseas 
servicemen  including  the  first  in- 
ternational shortwave  broadcast  of 
recreated  major  league  baseball 
games. 


Roblee  Shoes  Sign  MBS 
For  Ed  Thorgersen  Show 

FORTY  Mutual  stations  will  be 
used  by  Roblee  Men's  Shoes  for 
first  radio  test  starting  Dec.  2  and 
featuring  Ed  Thorgersen,  sports 
reporter.  Time  is  Sunday  9:45-10 
p.m.,  and  not  Monday  through  Fri- 
day 5:45-6  p.m.  as  previously  re- 
ported. Leo  Burnett  Co.,  Chicago, 
is  agency.  Local  dealer  tie-in  is 
to  be  used. 


War  Fund  Praises  NAB 

PRAISE  to  the  NAB  and  broad- 
cast stations  for  their  part  in  the 
National  War  Fund  was  extended 
>last  week  by  Winthrop  W.  Aldrich, 
<:und  president.  "Radio  played  a 
major  role  in  the  success  of  the 
National  War  Fund  by  projecting 
:he  War  Fund  appeals  to  the 
American  public,"  he  stated.  "In 
io  doing  the  radio  industry  served 
humanity  well  and  added  to  its 
■ecord  of  achievements  in  the  public 
lervice." 


BROADCASTING    •  Telecasting 


Controversial  Time 

TIME  ON  AMERICAN  for  con- 
troversial issues  will  be  sold  by 
network  only  between  10  and  11 
p.m.  on  any  evening  of  the  week, 
network  announced  last  week.  New 
ruling  was  put  into  effect  in  order 
to  give  the  opposing  party  an 
equal  opportunity  to  reply,  with 
network  showing  no  favoritism  in 
its  time-selling  slots. 


Nervine  Renews 
MILES  LABORATORIES,  Elkhart,  Ind. 
(Nervine),  Nov.  26  renews  "Historical 
Almanac  of  the  Air"  for  52  weeks  on 
130  Keystone  stations,  five  days  a  week 
for  one-minute  broadcasts.  Agency  is 
Wade  Advertising,  Chicago. 


by  Arde  Bulova  and  Harry  D. 
Henshel  to  Murray  and  Meyer 
Mester  for  $300,000.  The  PM  ar- 
ticle was  carried  under  the  head- 
line, "Former  Fascist  Rooter  May 
Direct  New  York  Radio  Station." 

Mr.  Luotto  appeared  before  the 
House  Special  Committee  to  In- 
vestigate the  FCC  in  August  1943 
and  charged  that  his  radio  adver- 
tising business  had  suffered  be- 
cause of  an  alleged  "smear"  cam- 
paign by  employees  of  the  FCC  and 
OWI  during  the  foreign-language 
station  investigations.  The  Com- 
mittee charged  that  the  FCC  re- 
fused to  approve  the  sale  of  WOV 
in  1941  because  Mr.  Luotto  was  to 
have  been  manager  for  the  Mester 
brothers. 

During  subsequent  testimony  be- 
fore the  House  Committee,  Com- 
missioner Charles  R.  Denny  Jr., 
then  FCC  general  counsel,  testi- 
fied that  the  FCC  had  "nothing" 
on  Mr.  Luotto  and  that  he  was  a 
"good  loyal  American".  Mr.  Denny 
later  issued  a  statement  affirming 
his  testimony  [Broadcasting, 
April  30]. 

Mr.  Luotto's  libel  action,  brought 
in  the  Kings  County  Supreme 
Court,  was  heard  by  Judge  Wenzel, 
who  directed  that,  the  fact  of  libel 
being  established,  the  case  be  sent 
to  a  new  jury  to  determine  the 
amount  of  damages.  Settlement 
out  of  court  made  another  hearing 
unnecessary. 


SET  MAKERS  TO  USE 
CHANNEL  NUMBERS 

EIGHT  of  nine  manufacturers  of 
receiving  sets  with  FM  dials  will 
use  the  new  channel  numbering 
system  adopted  Nov.  16  by  the 
FCC,  they  reported  to  Robert  T. 
Bartley,  director  of  the  NAB  FM 
Dept.  Mr.  Bartley  expects  to  re- 
ceive additional  replies  to  his  re- 
quest for  manufacturer  reaction  to 
the  FCC  action,  taken  on  recom- 
mendation of  the  NAB. 

Lone  refusal  to  follow  the  num- 
bering system  came  from  Pilot 
Radio  Corp.,  New  York,  which  said 
it  prefers  direct  frequency  markings 
on  the  dial  scale  as  used  for  years 
on  broadcast  and  shortwave  bands. 
Companies  announcing  they  would 
use  channel  numbers  were  Admiral 
Corp.,  Ansley  Radio  Corp.,  Farns- 
worth  Television  &  Radio  Corp., 
Fried  Radio  Corp.,  Philharmonic 
Radio  Corp.,  Stromberg  Carlson 
Co.,  Meissner  Radio  Corp.,  Wells- 
Gardner  &  Co. 


Newman  Promoted 

CY  NEWMAN,  assistant  manager  of 
WSSV  Petersburg,  Va.,  has  been  pro- 
moted to  manager.  President  Louis  H. 
Peterson  said  Mr.  Newman  would  con- 
tinue in  active  supervision  of  the  com- 
mercial and  program  departments,  in 
addition  to  his  duties  as  manager. 

Fuller  Out  Soon 
SAM  PULLER,  expected  to  be  released 
from  the  Navy  soon,  is  said  to  be  suc- 
ceeding Carlton  Alsop  as  radio  director 
of  Sherman  &  Marquette,  N.  Y.  Mr. 
Alsop  joined  MGM  in  Hollywood  last 
month. 


Hon.  George  Stanton 
McCann-Erickson,  Inc. 
First  National  Bank  Bldg. 
Minneapolis,  Minn. 

Dear  George: 

'Course  you  know  about  this  "Women's 
580  Club"  we  have  here  at  WCHS  .  .  . 

well,  sir,  the 
funniest  thing 
happened  the 
other  day  .  .  . 
one  of  the  club 
members  (they 
total  nigh  on 
to  50,000  now) 
wrote  in  ard 
asked  "Miss 
580"  if  she'd 
play  a  certain 
popular  tune 
for  her  son 
stationed  in  Ja- 
pan .  .  .  now 
this  isn't  any- 
thing unusual, 
dedicatin' 
tunes,  but  lis- 
ten to  this  .  .  . 
meanwhile  the 
club  member 
writes  to  her 
son  in  Tokyo 
and  says  ".  .  , 
listen  in  each 
day  to  WCHS 
at  2  o'clock 
and  you  will 
hear  your  tune 
played  .  .  ." 
We  sure  are 
proud  of  our 
"coverage" 
down  here  in 
West  Virginia 
but  '"Miss  580" 
had  to  write 
the  club  member  and  tell  her  that  at 
the  present  we  don't  have  enough 
power  to  "cover  Tokyo". 

Yrs., 
Algy 

WCHS 

Charleston,  W.  Va. 


KOIN 


We  Work  Today 
for  the  Northwest's 
Limitless  Tomorrow 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Natl  Rep. 


«  l  0  W  U 


November  26,  1945    •    Page  79 


Cannon 

(Continued  from  page  20) 
Cannon  thought  otherwise,  contend- 
ing that  in  England  "they  have 
the  best  talent". 

Chairman  Porter,  admitting  some 
deficiencies  in  American  broadcast- 
ing, said  BBC  suffers  from  "bu- 
reaucratic ailments".  It  does  not 
have  the  "ingenuity,  the  brilliant 
technique,  and  the  type  of  program 
talent  that  characterizes  the  pri- 
vate enterprise  system  of  Ameri- 
can broadcasting  at  its  best." 

Rep.  Cannon  charged  that  radio 
is  "in  competition  with  the  news- 
paper". He  felt  the  Government 
should  "protect  our  people  from  the 
continuous  din  of  selling  propa- 
ganda that  comes  in  over  the  air". 
At  that  point  Chairman  Porter 
asked: 

"Do  you  mean  to  put  the  Govern- 
ment in  the  business?"  Rep.  Can- 
non said,  "Handle  it  as  other  na- 
tions handle  it.  There  is  a  great 
complaint  everywhere." 

"I  would  not  like  to  see  the  Gov- 
ernment in  the  radio  business,"  re- 
plied Mr.  Porter. 


Two  New  Local  Stations  Are  Granted; 
FCC  Approves  KOMA  Increase  to  50  kw 


Scrap  Safety  Order 

TO  PROTECT  workers  and  others 
from  effects  of  radium  or  radio- 
active salts  the  Surplus  Property 
Administration  has  ordered  its  dis- 
posal agencies  to  channel  all  scrap 
or  salvage  containing  such  sub- 
stances into  hands  of  radium  re- 
fining organizations  or  destroy  it. 


TWO  MORE  local  standard  sta- 
tion assignments  were  granted  by 
the  FCC  last  week — one  for  Chat- 
tanooga and  the  other  for  Honolulu, 
in  addition  to  power  increases  for 
three  existing  outlets.  The  Commis- 
sion also  designated  eight  cases 
for  hearing,  to  be  consolidated  into 
four  groups. 

Gordon  W.  Gambill,  Hubert  W. 
Martin,  Humphrey  B.  Heywood  and 
R.  T.  Russell,  doing  business  as 
Tennessee  Valley  Broadcasting  Co., 
become  permittee  for  new  station  to 
operate  on  1450  kc  with  250  w  and 
unlimited  hours  at  Chattanooga. 
A  technical  condition  is  involved 
in  grant.  Each  partner  is  a  local 
businessman  and  holds  quarter-in- 
terest in  firm. 

Honolulu  grant  covers  assign- 
ment of  250  w  and  unlimited  time 
on  1400  kc  and  was  made  to  Aloha 
Broadcasting  Co.  Ltd.  Technical 
qualification  also  was  included. 

KOMA  Oklahoma  City,  presently 
using  5,000  w  unlimited  time  on 
1520  kc,  clear  channel  frequency 
on  which  WKBW  Buffalo  has  been 
operating  unlimited  hours  with 
50,000  w,  has  been  granted  a  con- 
struction permit  for  increase  to  full 
power  of  50,000  w,  employing  di- 
rectional antenna  at  night.  Installa- 
tion of  new  equipment  and  move  of 
transmitter  site  is  included. 

Likewise     KVOS  Bellingham, 


"Get  In  On  the 
Vict'ry  Loan" 


Words  and  Music  by 
ROBERT  SOUR 

Somebody  you  love's  still  overseas, 
Too  far  to  reach  by  phone; 

If  you  wanna  make  sure  he  comes  home  fast, 
GET  IN  ON  THE  VICT'RY  LOAN! 

And  when  he  gets  home  you'd  like  to  know 
That  he's  back  home  to  stay; 
If  you  wanna  make  sure  this  peace  will  last 
BUY  VICT'RY  BONDS  TODAY! 

He's  got  a  big  job  to  finish 
That  he  can't  do  all  alone, 

So  as  long  as  we've  got  'em  good  an'  licked, 
You  gotta  make  sure  we  don't  get  tricked; 
And  this  is  the  way  to  keep  'em  licked: 
GET  IN  ON  THE  VICT'RY  LOAN! 

Written  especially  for  the  Victory  Loan  Drive 
at   the    request   of   the  Treasury  Department 

NOW  BEING  FEATURED  ON 

"MUSIC  FOR  MILLIONS" 

Record  No.  8 
Evelyn  Knight  and  Mark  Warnow's  Orchestra 

Copyright  131,5  by  Broadcast  Music,  Inc. 


& 


Broadcast  Music,  Inc. 

580  FIFTH  AVENUE    NEW  YORK  19. N.Y. 


Page  80    •    November  26,  1945 


Wash.,  was  granted  power  increase 
from  250  w  to  1,000  w  on  present 
790  kc  assignment,  a  regional  facil- 
ity. Station  will  install  new  trans- 
mitter and  directional  array  for 
both  day  and  night  use  and  move 
transmitter  under  authorization. 

WABI  Bangor,  Me.,  may  increase 
power  from  1,000  w  to  5,000  w, 
using  directional  antenna  at  night, 
under  FCC  consent. 

Applications  of  N.  Pratt  Smith 
and  Grand  Canyon  Broadcasting 
Co.  were  designated  for  consolidat- 
ed hearing,  both  applicants  request- 
ing new  station  in  Flagstaff,  Ariz., 
to  operate  on  1340  kc  with  250  w, 
unlimited  time. 

Dual  request  for  assignment 
of  250  w  unlimited  time  on  1450 
kc  at  Sandusky,  O.,  were  consoli- 
dated in  second  group.  Applicants 
are  The  Sandusky  Broadcasting  Co. 
and  Lake  Erie  Broadcasting  Co. 

Third  grouping,  for  Middlesboro, 
Ky.,  includes  applications  of  Cum- 
berland Gap  Broadcasting  Co.  and 
The  Middlesboro  Broadcasting  Co., 
both  seeking  1490  kc,  250  w,  unlim- 
ited hours. 

Borger  Broadcasting  Co.  appli- 
cation also  was  designated  along 
with  application  of  Richard  George 
Hughes  for  consolidation.  Both  ask 
1490  kc,  250  w  and  unlimited  hours 
at  Borger,  Tex. 

In  another  action  taken  at  same 
time  the  Commission  dismissed  pe- 
tition filed  by  Austin  Broadcasting 
Co.  for  rehearing  of  station  grant 
made  to  Raoul  Cortez  at  San  An- 
tonio [Broadcasting,  Nov.  19],  and 
ordered  that  the  construction  per- 
mit issued  to  Mr.  Cortez  for  1300 
kc  be  modified  for  1330  kc  with  con- 
sent of  permittee.  Show  cause  hear- 
ing ordered  on  this  matter  for  Dec. 
17  was  vacated.  Commission  has 
indicated  that  1300  kc  would  better 
serve  public  interest  at  Austin 
under  proposed  fulltime  operation. 

Because  of  lack  of  facilities  for 
processing  applications,  the  FCC 
placed  or  extended  on  temporary 
basis  until  Feb.  1,  1946,  the  licenses 
of  191  stations  whose  applications 
for  license  renewal  are  now  pend- 
ing. Station  list  is  in  Actions  of  the 
FCC  on  page  88. 


Henry  in  N.  Y. 
ELL  HENRY,  head  of  the  Chicago  press 
department  of  American,  is  in  New  York. 


Mr.  Brown 


Brown,  MacDonald 
Forming  Film  Firm 

COLONIAL  Film  Productions, 
Culver  City,  Cal.,  has  been  formed 
by  Charles  B.  Brown,  former  adver- 
tising director  of  RCA  Victor  and 
NBC,  and  Colin 
MacDonald,  pro- 
ducer -  writer- 
composer.  The 
firm  will  book, 
distribute  and 
handle  motion 
picture  films  for 
television,  minute 
movies,  educa- 
tional sales  train- 
ing and  enter- 
tainment. 

Colonial  controls  distribution  of 
stringless  puppets,  produced  by 
Pan-A-Pictures,  which  is  owned 
and  operated  by  Mr.  Brown,  Mr. 
MacDonald,  Lou  Laredo  and  George 
Briggs.  Colonial  offices  are  now  in 
Pan-A's  Culver  City  Studios 
11520-2  W.  Washington  Blvd.  Pup- 
pets now  being  reproduced  in  the 
likenesses  of  famous  American 
trade  figures  will  deliver  adver- 
tisers' messages  in  story  form.  Offi- 
cials said  several  national  adver- 
tisers have  started  projects  with 
the  firm. 

Colonial's  live-action  units,  with 
Jack  McCoskey  as  producer,  has 
completed  several  travelogues  for 
RCA  Victor's  World  in  Your  Home 
television  program..  The  unit  also 
shot  Admiral  Halsey's  Third  Fleet 
at  sea  and  his  arrival  at  San  Fran- 
cisco, and  the  film,  sent  by  plane  to 
New  York,  was  televised  by  NBC 
a  few  hours  later.  Colonial  is  now 
preparing  what  is  described  as  tele- 
vision's first  visual  gossip  column, 
titled  This  Week  in  Hollywood,  to 
be  offered  to  sponsors  in  January. 


CBS  Holiday  Show 

WINDING  up  its  Thanksgiving 
Day  special  broadcasts  and  its 
features  highlighting  "CBS  Vic- 
tory Loan  Day",  CBS  presented 
Drumbeats  and  Drumsticks,  a 
half -hour  open  house  show  on  Nov. 
22.  Program,  conducted  by  Marlin 
Hurt  and  Arthur  Treacher,  in- 
cluded entertainment  by  such  top- 
name  stars  as  Frances  Langford,  *■ 
Lauritz  Melchior,  Robert  Alda, 
Chico  and  Harpo  Marx,  Tony 
Romano,  and  Ronald  Colman. 


§1 

•v 

VAT! 

CH! 

BROADCASTING    •  Telecast! 


RFC 

(Continued  from  page  18) 
ports  not  yet  assigned  to  a  disposal 
agency.  Recently  RFC  took  over 
from  Dept.  of  Commerce  its  Sur- 
plus Property  Office,  which  han- 
dled consumer  goods. 

All  this  is  confusing,  but  a  new 
surplus  sales  agency,  War  Assets 
Corp.,  has  been  formed  as  a  sub- 
sidiary of  RFC  [Broadcasting, 
Nov.  19].  The  setup  is  fuzzy  at  the 
moment,  but  eventually  WAC  may 
take  over  the  entire  job  of  coor- 
dinating the  sale  of  war  surplus 
property.  It  was  conceived  as  a 
streamlining  operation  to  speed  up 
the  movement  of  goods. 

NAB  takes  the  position  that 
broadcasting  offers  RFC  excellent 
opportunity  to  help  move  its  bil- 
lions in  property.  It  has  offered  a 
number  of  specific  suggestions 
ranging  from  institutional  to  fast- 
selling  copy. 

First  NAB  proposes  a  thrice- 
weekly  coast-to-coast  network  pro- 
gram of  five  minutes  or  more  origi- 
nating in  Washington,  using  a 
"Report  to  the  Nation"  pattern. 
This  series  would  tell  public,  whole- 
salers and  retailers  basic  facts 
about  the  overall  surplus  problem. 
It  would  be  designed  to  prevent  the 
widespread  criticism  that  developed 
from  movement  of  surplus  after 
World  War  I. 

Informative  Type 

The  program  would  be  of  an  in- 
formative type,  explaining  what 
there  is  to  sell  and  how  the  public 
can  buy  surplus  items.  An  informed 
public,  it  is  contended,  would  be 
less  likely  to  scent  nonexistent 
scandals  or  cry  to  Congress  about 
fictional  grievances. 

On  the  ground  that  radio  is  the 
most  reliable  means  of  bringing  in- 
formation to  the  public,  NAB  con- 
tends it  can  best  tell  the  surplus 
story  and  tell  the  public  how  it  can 
get  information  on  what  Uncle 
Sam  has  for  sale. 

NAB's  second  suggestion  is  a 
series  of  quarter-hour  transcribed 
dramas  to  tell  the  public  about  the 
"end  use"  of  surplus  property 
items.  These  could  be  placed  stra- 
tegically in  desired  major  market 


Army  to  Spend  Half -Million  for  Radio 
In  Advertising  Drive  to  Aid  Recruiting 


Basic  idea  of  the  discs  would  be 
to  develop  new  uses  and  new  users. 


AT  LEAST  a  half-million  of  the 
Army's  three  million  dollar  adver- 
tising budget  for  recruiting  will  be 
spent  on  radio,  Clarence  L.  Jordan, 
director  of  N.  W.  Ayer  &  Son, 
Philadelphia,  told  Broadcasting 
last  Thursday. 

"Radio  may  get  more  than  that," 
he  said,  "depending  on  the  amount 
of  time  stations  can  clear  for  us. 
We  are  trying  to  get  every  station 
in  the  country  lined  up  for  spot 
announcements  —  probably  chain 
breaks — live  and  transcribed." 

Campaign  is  designed  to  appeal 
to  discharged  veterans,  those  still 
in  the  service  who  may  reenlist, 
and  all  others.  At  the  beginning  of 
the  drive  in  early  November,  the 
agency  set  out  to  buy  all  the  foot- 


Farmers,  it  is  suggested,  could  be 
told  how  to  buy  certain  machine 
tools  for  farm  tasks  and  off-season 
occupations.  Other  examples  could 
be  cited  indefinitely,  NAB  adds.  By 
developing  new  markets,  any  harm- 
ful effects  on  existing  manufactur- 
ers and  markets  would  be  minim- 
ized. Moreover,  employment  and 
national  income  would  be  increased. 

Third  NAB  idea  is  a  series  of 
spot  announcements  on  a  regional 
basis  to  be  placed  by  RFC  branch 
offices  as  they  wish,  depending  on 
what  they  have  to  sell.  Here  radio's 
flexibility  is  most  helpful.  Blanket 
contracts  could  be  placed  for  an- 
nouncements, with  copy  furnished 
right  up  to  the  last  minute  before 
going  on  the  air  to  provide  maxi- 
mum timeliness  when  needed. 

These  spots  would  consist  of  sales 
copy,  definitely  listing  available 
items  and  how  to  buy  them.  They 
could  be  used  to  call  attention  to 
catalog  listings.  Still  more,  they 
could  be  effectively  aimed  at  any 
type  of  audience. 

That's  the  NAB  story.  But  RFC 
is  so  busy  selling  easy-to-unload 
capital  and  consumer  items  that  it 
tends  to  take  the  short-range  view. 
It  hasn't  had  time  to  do  much 
thinking  about  the  fine  points  of 
advertising,  but  recognizes  that  it 
can't  go  on  much  longer  with  a 
come-and-get-it  sales  technique. 


OUR  MESSAGE  IS  TWO-FOLD -BUT  SHORT 

Our  business  is  that  of  creating  and  producing  radio  programmes  that 
SELL.  One — we  can  produce  top-notch  shows,  in  English,  anywhere  in 

  Canada  or  the  United  States.    Two — we  understand 

French-speaking  Canada  thoroughly,  and  produce 
French  radio  shows  for  many  leading  advertisers.  May 
we  send  you  a  brochure  of  radio  shows  available? 

Our  address  is:  Keefer  Building, 
Montreal,  P.Q. 


RADIO   PROGRAMME  PRODUCERS 

MONTREAL  CANADA 


ball  broadcasts  scheduled  on  the 
networks.  They  purchased  all 
games  on  Mutual  and  American. 

In  addition  to  the  extensive  use 
of  spots,  Mr.  Jordan  said  that  the 
Army  may  purchase  other  broad- 
casts of  athletic  events  later  in  the 
season.  Crossley  ratings  on  the 
football  broadcasts  were  in  the 
high  30's,  with  a  sponsor  identifi- 
cation of  over  16  million  every 
Saturday. 

"The  spot  announcements  will  be 
more  like  news  items  than  sales 
talks,"  Mr.  Jordan  said.  "We  will 
try  and  explain  the  new  voluntary 
enlistment  act,  how  it  applies,  and 
what  it  offers.  There  is  to  be  no 
high-pressure  salesmanship." 

N.  W.  Ayer  &  Son  handled  the 
enlistment  campaigns  for  the  Army 
in  1940-'41-'42.  Francis  Stiffler  is 
account  executive.  Maj.  Gen.  Har- 
old Gilbert,  director  of  personnel 
procurement  for  the  Army  is  Army 
supervisor. 

The  present  budget  Congress  has 
allotted  extends  through  June,  the 
end  of  the  government's  fiscal  year. 


SINGLETON  RETURNS 
TO  PORTLAND  POST 

HAROLD    C.    SINGLETON  has 
completed  his  work  at  Radio  Re- 
search   Laboratory,    Harvard  U., 
Cambridge,    Mass.,    and    has  re- 
turned   to  Port- 
land, Ore.,  to  re- 
sume his  consult- 
ing engineering 
practice  and  his 
duties  as  chief  en- 
gineer of  KGW 
Portland,  from 
i     which    he  has 
been  on  leave  for 
nearly  two  years 
Mr.  Singleton     for  the  research 
work. 

Mr.  Singleton's  consulting  prac- 
tice, being  expanded,  will  include 
work  on  broadcast  station  problems 
such  as  directive  antenna  design,  al- 
location problems,  FCC  applica- 
tions, and  marine  radio  and  radar 
installation  and  service.  Alvin  Bar- 
nard, former  chief  engineer  of 
KIDO  Boise,  Ida.  and  during  the 
war  consultant  to  the  Navy  for 
Submarine  Signal  Co.  on  sonar  and 
radar,  is  associated  with  Mr.  Sin- 
gleton in  the  consulting  service. 


Rath  Spots 
RATH  PACKING  Co.,  Chicago,  on  Jan. 
7  starts  12  to  18  spots  weekly  on  the 
following  Los  Angeles  and  Texas  sta- 
tions: KHJ  KECA  KFWB  KXYZ  KRIS 
KEEW  KRLD  KTRH  KTSA  WRR  KFJZ 
KONO.  Los  Angeles  contracts  are  for  26 
weeks;  Texas,  for  16.  Agency  is  Young 
&  Rubicam,  Chicago. 


Carter  Expands 
CARTER  PRODUCTS,  New  York  (Car- 
ter's Little  Liver  Pills),  sponsor  of  John 
J.  Anthony,  6  times  weekly,  1:45-2  p.m. 
on  Mutual,  increases  its  coverage  Dec. 
3  from  10  stations  to  the  full  network 
of  250  stations.  Ted  Bates  Inc.,  New 
York,  is  the  agency. 


AN  AVAILABILITY  YOU  CAN'T  AFFORD  TO  MISS 


The  MUSIC 
BUILDERS 


A  weekly  half-hour 
musical  presentation. 

Production:  A.  0.  Coggeshall 
Direction:  E.  A.  Rice 
Arrangements:  Frank  D'Armand 

For  complete  details  write  WGY,  Schenectady, 
New  York,  or  your  nearest  NBC  Spot  Sales  Office. 
50,000  watts— NBC— 23  YEARS  OF  SERVICE 
Represented  Nationally  by  NBC  Spot  Sales 

GENERAL  @  ELECTRIC 


WGY 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  81 


POPULATION  OF  U.  S. 
PASSES  140  MILLION 

U.  S.  population  passed  the 
140,000,000  mark  about  Oct.  1,  the 
Census  Bureau  estimated  last 
week.  According  to  Director  J.  C. 
Capt  the  population  increased  by 
about  8,330,725  in  the  years  follow- 
ing the  1940  census.  This  compares 
with  an  increase  of  8,894,229  in  the 
1930-40  decade.  U.  S.  population 
in  1930  was  122,775,046;  in  1940, 
131,669,275. 

Increase  was  due  to  wartime 
gain  in  births,  with  fewer  deaths 
than  usual.  High  year  for  births 
was  1943,  when  they  exceeded 
3,000,000.  Earlier  estimates  that 
the  population  would  stop  increas- 
ing about  1990  are  being  re- 
examined by  the  bureau. 


Dec.  28  Session  Planned 
By  FM  Executive  Group 

FM  Executive  Committee,  created 
Nov.  1  when  NAB  and  FM  Broad- 
casters Inc.  were  merged,  will  meet 
Dec.  28  at  the  Palmer  House,  Chi- 
cago. Chairman  of  the  committee 
is  Walter  J.  Damm,  WTMJ  and 
WMFM  Milwaukee. 

Program  will  include  a  survey 
of  progress  made  since  formation 
of  the  NAB  FM  Dept.  headed  by 
Robert  T.  Bartley,  NAB  director 
of  government  relations.  Report 
will  be  made  for  submission  to  the 
NAB  Board  of  Directors  at  its 
meeting  in  Los  Angeles  Jan.  3-4. 


N.  Y.  RADIO  BUREAU  Col.  Meservey  to  Serve 
TO  SERVE  STATIONS   In  Civil  Affairs  Division 


CJCJ  Asks  Increase 
CJCJ  Calgary  has  applied  for  an  in- 
crease from  100  watts  to  1  kw.,  it  is 
learned    from    Radio  Representatives 
Ltd.,  Toronto. 


Hereithe 
Answer! 


of 


You've   heard   it — "the  coming 
peace  will  bring  collapse  to  war  pro 
duction  centers." 


Here's  South  Bend's  answer  to  that 
one  —  gas,  electric  and  telephone  in- 
stallations are  still  going  up,  and  South 
Bend  hums  with  peacetime  production. 


September 
1944 

September 
1945 

Gas 

25,119 

25,541 

7  Telephone 

30,719 

31,208 

Electric 

31,371 

31,889 

Who's  leaving  where?  We  don't  know 
all  the  answers,  but  we  do  know  it's 
not  South  Bend  they're  leaving!  And 
we  do  know  that  our  "Hooperating," 
always  terrific,  looks  better  than  ever, 
too.  A  copy  is  yours  for  the  asking. 


M 

] 

BEND 

COLUMBIA 
NETWORK 


Paul  H.  Raymer  Co.,  National  Representatives 
Page  82    •    November  26,  1945 


960  KC 
1000  WATTS 


ESTABLISHMENT  of  a  New 
York  State  Radio  Bureau  to  act 
as  information  service  through  the 
State's  broadcasting  stations  was 
announced  last  week  by  M.  P. 
Catherwood,  New  York  Commerce 
Commissioner,  as  managers  of 
stations  and  public  relations  rep- 
resentatives of  various  New  York 
State  departments  conferred  at  the 
De  Witt  Clinton  Hotel,  Albany. 

Thomas  C.  Stowell  of  Albany, 
long  identified  with  radio,  theatri- 
cal and  newspaper  work,  has  been 
given  leave  from  his  post  as  assist- 
ant director  of  the  Division  of 
Public  Health  Education  to  serve 
as  director  of  the  Radio  Bureau. 
Created  at  the  request  of  the  NAB 
Public  Relations  Committee  for 
the  region  which  includes  New 
York,  the  Radio  Bureau  will  han- 
dle information  for  all  State  de- 
partments and  act  as  a  central 
agency  for  contact  with  broadcast- 
ers. It  will  provide  stations  with 
spot  announcements,  transcriptions 
and  other  material  of  timely 
nature  dealing  with  State  Govern- 
ment activities. 

Invitation  of  the  NAB  regional 
Public  Relations  Committee,  offi- 
cial^ said,  was  prompted  by  the 
stations'  desire  to  expand  public 
service.  Robert  C.  Soule  of  WFBL 
Syracuse,  committee  chairman, 
said  "we  are  anxious  to  serve  the 
State  in  a  constructive  manner." 
Radio  Bureau  will  function  in  the 
Division  of  State  Publicity,  Com- 
merce Department. 


'Highest'  TV  Transmitter 
Planned  for  Mt.  Wilson 

KLAUS  LANDSBERG,  West 
Coast  director  of  Television  Pro- 
ductions Inc.,  announced  last  week 
the  company  would  construct  "the 
highest  television  transmitter  in 
the  world",  at  an  elevation  of 
5,800  feet,  on  the  summit  of  Mt. 
Wilson  near  Los  Angeles.  Televi- 
sion Productions  operates  experi- 
mental television  station  W6XYZ 
at  Paramount  studios  in  Holly- 
wood. 

Construction  is  to  begin  imme- 
diately, with  operations  starting 
about  Jan.  1.  At  that  time,  Mr. 
Landsberg  said,  the  station's 
power  will  be  increased  to  4  kw. 

Company  now  has  an  applica- 
tion pending  before  FCC  for  a 
San  Francisco  station,  to  which 
programs  from  Hollywood  would 
be  relayed.  San  Francisco  outlet 
would  have  a  25-kw  transmitter 
on  Mt.  Tamalpais  and  studios  in 
the  Paramount  Theatre  Building. 

The  Mt.  Wilson  station,  designed 
under  the  supervision  of  Mr. 
Landsberg  and  his  engineering 
staff,  will  include  a  transmitter 
building  with  living  quarters  for 
the  operating  personnel;  standby 
power  plant;  transmitter  tower 
with  starting  height  of  50  feet, 
plus  a  28-foot  antenna  mast.  Pro- 
vision has  been  made  to  increase 
tower  height  to  100  feet. 


LT.  COL,  DOUGLAS  W.  MESER- 
VEY, former  NBC  program  exec- 
utive and  for  the  last  six  months 
military  governor  of  Bremen,  Ger- 
many, was  transferred  to  War  De- 
partment head- 
quarters last 
week  for  a  six 
months'  tour  in 
the  Civil  Affairs 
Division.  He 
hopes  to  muster 
out  of  service  up- 
on his  completion 
of  this  tour. 

Col.  Meservey 
served  in  Europe 
for  29  months  of 
his  32  months  in  the  Army.  He 
left  NBC  in  1941  to  join  the  Office 
of  Facts  &  Figures  in  Washington 
(later  OWI)  and  resigned  his  post 
as  deputy  director  of  OWI's  radio 
activities  to  enter  the  Army. 


Col.  Meservey 


NOVIK  RESIGNS  POST 
AS  WNYC  MANAGER 

MORRIS  NOVIK,  general  mana- 
ger of  WNYC  New  York,  has  re- 
signed effective  Dec.  31  coincident 
with  the  termination  of  Mayor  F. 
LaGuardia's  municipal  duties. 

Mayor  LaGuardia  announced 
Mr.  Novik's  resignation  on  his  reg- 
ular 1  p.m.  broadcast  Sunday  Nov. 
18  on  WNYC,  New  York's  munici- 
pal station.  He  referred  to  him  as 
"a  fine  official  who  has  established 
New  York  City  radio  station  as 
one  of  the  best  in  the  city  and 
whose  war  work  has  been  so  in- 
valuable and  for  which  the  city 
has  been  thanked  and  praised  by 
the  Army  and  the  Navy  and  all 
agencies  of  government." 

It  is  expected  that  Mayor-Elect 
William  O'Dwyer  will  ask  Mr. 
Novik  to  remain  in  his  present 
post.  However,  rumor  has  it  that 
Mr.  Novik  will  become  Mayor 
LaGuardia's  radio  manager,  if  and 
when  the  mayor  accepts  a  radio 
commitment.  Mr.  Novik  has  been 
handling  the  mayor's  radio  assign- 
ments for  the  past  six  years. 

It  is  also  known  that  American 
Broadcasting  Co.  has  offered  the 
mayor  the  9:30  p.m.  spot  on  Sun- 
days which  is  being  vacated  by 
Hollywood  Mystery  Time,  spon- 
sored by  Andrew  Jergens  Co., 
which  is  reducing  its  time  from 
45  minutes  to  a  half-hour. 


ST.  LOUIS 


HpSOOO      Watts  Full 

Time 

- 

American  Broadcastin 

g  Co. 

Represented  by  John  BLAIR  &  CO. 


BROADCASTING 


Telecasting 


Report  on  Rules  and  Regulations  and  Standards 
Of  Good  Engineering  Practice  for 
Commercial  Television 


(See  story  on  page  15) 

FCC  policy  on  rules  to  be  adopted 
concerning  television,  covering  al- 
locations, operating  schedules,  mul- 
tiple ownership,  network  regula- 
tions, sharing  of  antenna  sites, 
announcement  of  mechanical  repro- 
ductions, and  station  identification 
are  contained  in  this  report. 

This  report  contains  the  Commission's 
decision  with  respect  to  the  seven  sug- 
gested rules  and  regulations  concerning 
commercial  television  broadcast  stations 
operating  below  300  mc.  which  were  set 
forth  in  the  Commission's  order  of  Sep- 
tember 20,  1945,  and  which  were  the 
subject  of  oral  argument  on  October 
11  and  12.  Only  the  substance  of  these 
rules  and  regulations  is  discussed  in 
this  report.  The  text  of  the  rules  and 
regulations  themselves  and  the  stand- 
ards of  good  engineering  practice  based 
upon  these  regulations  will  be  issued 
in  tne  immediate  future. 


The  allocation  plan  which  was  set 
forth  as  Item  7  in  the  order  of  Septem- 
ber 20,  1945,  will  be  discussed  first. 
Three  types  of  stations  were  proposed: 
Community,  Metropolitan,  and  Rural. 
There  was  general  agreement  among 
those  appearing  at  the  hearing  that 
this  was  a  proper  classification  of  tele- 
vision stations  and  the  rules  will  so 
provide. 

In  the  order  of  September  20,  1945, 
the  Commission  proposed  that  channels 
1,  12  and  13  be  set  aside  for  Com- 
munity stations  and  the  remainder  be 
used  for  Metropolitan  or  Rural  sta- 
tions. Under  this  proposal  New  York 
City  would  have  only  four  television 
stations  but  this  would  make  possible 
at  least  one  television  station  in  practi- 
cally all  of  the  larger  cities  in  the  coun- 
try. Under  the  industry  proposals  which 
had  theretofore  been  made  to  the  Com- 
mission, New  York  City  would  have  7 
stations  but  many  important  cities 
would  not  be  able  to  have  any  televi- 
sion stations. 

At  the  hearing  Television  Broadcast- 
ers Association  suggested  a  different  as« 
signment  from  that  proposed  in  the 
Commission's  order.  Instead  of  using 
three  channels  for  Community  stations, 
it  proposed  that  only  one  channel,  No. 
1,  be  used  for  Community  stations  and 
that  the  remaining  channels  should  be 
used  for  Metropolitan  or  Rural  stations. 
In  addition,  it  pointed  out  that  pro- 
vision could  be  made  for  7  stations  in 
New  York  if  directional  antennas  were 
employed  in  some  of  the  smaller  cities. 
Data  were  submitted  in  support  of  this 
plan. 

The  Commission  has  carefully  studied 
the  TBA  proposal  and  the  data  submit- 
ted therewith.  The  Commission  is  of  the 
opinion  that  it  is  desirable  to  have  7 
television  stations  in  New  York  City  if 
this  can  be  done  without  depriving 
other  important  communities  of  the 
opportunity  of  having  any  television 
station.  An  examination  of  the  TBA 
proposal  reveals  that  there  are  several 
disadvantages  in  attempting  to  accom- 
plish this  objective  by  the  use  of  di- 
rectional antennas.  In  the  first  place, 
the  Commission  desires  to  avoid  as 
much  as  possible  the  resort  to  direc- 
tional antennas  for  television.  With  the 


Metropolitan 

District  Sales 
(U.  S.  Census  1940)  Rank 


Akron  35 
Albany,  Schenectady, 

Troy  23 
Allentown,  Bethlehem, 

Easton  43 
Altoona  111 
Amarillo  136 
Asheville 
Atlanta 
Atlantic  City 
Augusta,  Ga. 
Austin 
Baltimore 
Beaumont,  Port 

Arthur 
Binghamton 
Birmingham 
Boston 


25 


75 


349,705 

431,575 

325,142 
114,094 
53,463 
76,324 
442,294 
100,096 
87,809 
106,193 
1,046,692 

138,608 
145,156 
407,851 
2,350,514 


great  increase  in  civil  aviation  as  a  re- 
sult of  the  war,  it  is  going  to  be  in- 
creasingly difficult  to  find  suitable  an- 
tenna sites  that  do  not  constitute  a 
hazard  to  air  navigation.  If  directional 
antennas  are  used,  there  is  much  less 
flexibility  in  choosing  antenna  sites, 
thus  increasing  the  possibility  of  con- 
flict with  air  navigation  requirements. 
Moreover,  directional  antennas  will 
have  to  be  located  away  from  cities 
with  the  result  that  prooiems  of 
shadows  and  multipath  distortion  in 
rendering  service  to  cities  will  be  much 
greater  than  where  the  antenna  is  lo- 
cated in  the  city  itself— in  most  in- 
stances antennas  can  be  located  in  the 
city  itself  where  no  directional  antenna 
is  required. 

In  the  second  place,  the  directional 
antenna  patterns  proposed  by  TBA  re- 
sult in  many  instances  in  highly  arti- 
ficial service  areas  with  a  good  part  of 
the  station's  signal  strength  being  di- 
rected out  to  sea.  Moreover,  the  service 
area  of  the  stations  using  directional 
antennas  would  be  no  larger  than  that 
of  a  Community  station  but  such  sta- 
tions would  be  as  expensive  to  construct 
and  operate  as  Metropolitan  stations. 

The  Commission  has  devised  a  plan 
which  meets  the  objectives  of  the  TBA 
proposal  but  does  not  involve  the  use 
of  directional  antennas.  Under  this 
plan  it  will  be  possible  to  have  7  tele- 
vision stations  in  New  York  City  and 
to  have  as  many  television  stations  in 
the  other  cities  throughout  the  coun- 
try as  was  proposed  in  the  TBA  plan. 
Generally  speaking,  what  has  been  done 
is  to  provide  for  Community  stations 
in  the  smaller  communities  where  the 
TBA  plan  had  proposed  high-power 
stations  with  directional  antennas.  In 
addition,  television  stations  have  been 
located  somewhat  closer  together  in  the 
eastern  part  of  the  United  States  than 
was  done  in  the  original  Commission 
proposal  with  the  result  that  in  many 
instances  stations  may  not  be  able  to 
serve  out  to  their  500  uv/m  contour. 
However,  on  an  overall  basis  the  aver- 
age service  area  of  all  stations  in  the 
eastern  part  of  the  United  States  will 
be  greater  under  the  Commission  pro- 
posal than  under  the  TBA  proposal.1 
Under  the  Commission's  plan  only  tele- 
vision channel  No.  1  will  be  designated 
as  a  Community  channel.  All  of  the 
other  television  channels  will  be  avail- 
able for  either  Metropolitan  or  Rural 
stations.  However,  in  the  smaller  cities 
Community  stations  will  be  assigned  to 
these  channels. 

Under  the  rules  and  regulations  the 
official  standard  of  protection  of  tele- 
vision stations  will  be  the  5000  uv/m 
contour.  The  Commission  will,  however, 
make  every  effort  wherever  possible  to 
permit  stations  to  serve  beyond  their 
5000  uv/m  contour  but  no  protection 
can  be  accorded  beyond  that  contour. 

In  the  table  below,  there  are  set 
forth  the  channels  which  are  available 
at  the  present  time  under  the  Commis- 
sion's new  allocation.  The  table  will  be 
revised  from  time  to  time  depending 
upon  the  demand  for  television  stations 
which  may  exist  in  the  various  cities. 
Where  it  is  desired  to  use  a  different 
channel  in  such  area  or  to  use  another 
channel  in  an  area  conflicting  there- 
with, it  must  be  shown  that  public  in- 
terest, convenience,  and  necessity  will 
be  better  served  thereby  than  by  the 
allocation  set  forth  in  the  table. 


1  In  the  remainder  of  the  country, 
there  is  ho  difference  between  the  TBA 
proposal  and  the  Commission's  alloca- 
tion. 


Channel  Numbers 


2,  4,  5,  7 
5,  7,  12 
2,  5,  8,  1 


Total  Stations 


6,  12 
8,  10,  12 
2,  11,  13 


Metropolitan 
District 
(U.  S.  Census  1940) 

Bridgeport,  Conn. 
Buffalo,  Niagara 
Canton,  Ohio 
Cedar  Rapids 
Charleston,  S.  C. 
Charleston,  W.  Va. 
Charlotte 
Chattanooga 
Chicago 

Cincinnati 
Cleveland 
Columbia 
Columbus,  Ga. 
Co'umb'is,  Ohio 
Cormis  Christi 
Dallas 

Davenport,  Rock 
Island,  Moline 
Dayton 
Decatur 
Denver 
Des  Moines 
Detroit 

Duhith,  Superior 
Durham 
Fl  Paso 
Erie 

Fvansville,  Ind. 
Fall  River,  New 

Bedford 
Flint 

Fort  Wayne 
Fort  Worth 
Fresno 
Galveston 
Grand  Panids 
Greensboro 
Hamilton,  Middle- 

Harrisburg 
Hartford,  New 

Britain 
Houston 
Huntington,  W.  Va.; 

Ashland. Ky 
Indianapolis 

Jackson  128 
Jacksonville  66 
Johnstown,  Pa.  100 
Kalamazoo  112 
Kansas  Citv.  Mo.; 

Kansas  City,  Kans.  17 
Knoxville  87 
Lancaster  91 
Lansing  94 
Lincoln  109 
Little  Rock  98 
Los  Angeles  3 


21 


24 


Louisville 
Lowell,  Lawrence, 

Haverhill 
Macon 

Madison  TH 

Manchester  118 

Memnhis  37 

M-'ami  38 

Milwaukee  15 
Minneapolis,  St.  Paul  11 

Mobile  119 

Montgomery  196 


Nashville 
New  Haven 
New  Orleans 
New  York.  North- 
eastern New  Jersey 

Norfolk,  Portsmouth, 
Newnort  "News 

Oklahoma  Citv 

Omaha,  Council 
Bl-vffs 

P°oria 

Philadelohia 
Phoenix 
Pittsburgh 
Portland.  Maine 

Portland,  Or°cr. 

Providence,  R.  I. 
Pueblo  1 
Racine,  Kenosha 
Reading 
Richmond 

Roanoke  1 
Rochester 

Rockford  1 
Sacramento 
Saeinaw.  Bay  City 
St.  .Tosenh  1 
St.  Louis 
Salt  Lake  City 
San  Antonio 
San  Die^ro 
San  TVan  cisco, 
Oakland 

San  Jose 

Savannah  1 
Scranton,  Wilkes- 

Barre 
Seattle 
Shrevenort 

Sioux  City  1 
South  Bend 
Spokane 

Springfie'd,  111.  1 
Sprin<rfield,  Mass.; 

Holvoke 
Springfield,  Mo.  1 
Soringfield,  Ohio  1 
Stockton  I 
Syracuse 
Tacoma 

Tamna,  St.  Peters- 
burg 


216  621 
857,719 
200,352 
73.219 
98.711 
19«,332 
112,986 
103,215 
4,499,126 

789  309 
1,214.9/13 
89 . 555 
92,478 

365,796 
70 , 677 

376,548 

174,995 
271.513 
65,764 
384.372 


60  683 

115>oi 

134  039 
141,614 

272,648 
188,554 
13/1,385 
207.677 
97  504 
71 , 677 
209,873 
73,055 


510,397 

170.,  979 
4*5.357 

88  003 
195, «19 
151  ,781 

77,213 

634,093 
1  51  , 829 
130,027 
110,356 
8«,191 


434,408 

334,969 
74,830 
78,349 
81 ,932 
399,477 
2*0,537 
700  536 
911,077 
144,906 
93,G97 
2"1  ',7«9 
,303  oog 
540i 030 


287  269 
1K9.566 

2  898,644 
191 ,828 

1  99d  060 
' 106,566 
406  406 
711.500 
69.039 
135  075 
175',  355 
?4". 674 
110.593 
411,970 
105  959 
158,999 
153,388 
86,991 

1  367,977 
204,488 
319,010 
256,268 

1,428,525 


629,581 
452,639 
112,225 

87,791 
147,022 
141,370 

89,484 

394,623 
70,514 
77,406 
79,337 
258,352 
156,018 


Channel  Numbers  Total  Stations 

Metro-  Com-  Metro-  Com- 

politan  munity  politan  munity 

  1  1 

4,  7,  9,  13  . .  4 


7,  11 
7,  10,  13 
7,  11,  13 

3,  6,  10,  12 
2,  4,  5,  7,  9, 

11,  13 
2,  4,  7,  11 
2,  4,  5,  7,  9 

2,  4.  8 

3,  12 

3,  6,  8,  10 


2,  4,  5,  7,  9 
2,  4,  5,  9 
2,  4,  5,  7,  9 


3,  6,  8,  10,  12 
2,  4,  5,  7 
2,  4,  6,  8 
13 


10,  12 
3,  6,  8,  10 
2,  4,  5,  7,  9, 


2,  4,  5,  7,  < 

2,  4,  5,  7 

3,  6,  8,  10 

2,  4,  5,  7,  i 

3,  5,  9,  11 
6,  10 

4,  5,  7,  9 


4,  7,  11,  13 

2,  4,  5,  9 

3,  6,  7 
3,  6,  12 

3,  6,  10,  12 

2,  4,  5,  7 

3,  6,  8,  10 
3,  8 

3,  6,  8,  10,  12 


10 


4,  5,  7,  9,  13 
2,  4,  5,  7,  9 

2,  4,  5,  7,  9 

3,  6,  8,  10 

2,  4,  5,  7,  9, 
11 

13 

3,  5,  9,  11 


4,  9,  11 
2,  i,  5, 


(Continued  on  page  84) 


ROADCASTING    •  Telecasting 


November  26,  1945    •  Page 


Report  on  TV  Rules 

(Continued  from  page  83) 


Metropolitan 

District  Sales 
(U.  S.  Census  1940)  Rank 

Terre  Haute  116 

Toledo  34 

Topeka  123 

Trenton  60 

Tulsa  65 

Utica,  Rome  68 

Waco  138 

Washington  12 

Waterbury  85 

Waterloo  120 

Wheeling  82 

Wichita  86 

Wilmington  62 

Winston-Salem  124 

Worcester  41 

York  113 

Youngstown  36 

II. 

With  respect  to  the  other  rules  and 
regulations  which  were  set  forth  in  the 
Commission's  order  of  September  20, 
1945,  the  Commission  took  the  follow- 
ing action: 

(1)  Minimum  operating  schedule.  All 
commercial  television  stations  will  be 
required  to  operate  a  minimum  of  28 


politan  munity 


83 , 370 
341,663 

77,749 
200,128 
188,562 
197,128 

71,114 
907,816 
144,822 

67,050 
196,340 
127,308 
188,974 
109,833 
306,194 

92,627 
372,428 


Channel  Numbers 


4  5,  7,  9 
12 

3,  6,  13 


13  ..  1 

hours  a  week  with  a  minimum  of  two 
hours  a  day.  The  Commission  will  care- 
fully scrutinize  this  minimum  operat- 
ing requirement  with  the  view  of  pro- 
gressively increasing  it  so  that  there 
will  be  a  maximum  utilization  of  each 
channel.  In  addition,  the  Commission 
will  give  consideration  to  any  proposal 
that  different  minimum  requirements 


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Page  84    •    November  26,  1945 


be  established  for  different  types  of 
stations  or  for  various  cities  of  different 
sizes. 

The  Commission  is  not  making  any 
compulsory  requirement  at  this  time 
for  the  sharing  of  television  channels. 
However,  applications  will  be  consid- 
ered from  persons  who  desire  to  enter 
into  a  voluntary  sharing  arrangement 
of  a  television  channel. 

(2)  Multiple  ownership.  The  rule  on 
multiple  ownership  is  as  follows: 

(a)  No  person  (including  all  persons 
under  common  control)  shall,  directly 
or  indirectly,  own,  operate  or  control 
more  than  one  television  broadcast  sta- 
tion that  would  serve  substantially  the 
same  service  area  as  another  television 
broadcast  station  owned,  operated,  or 
controlled  by  such  person. 

(b)  No  person  (including  all  persons 
under  common  control)  shall,  directly 
or  indirectly,  own,  operate,  or  control 
more  than  one  television  broadcast  sta- 
tion, except  upon  a  showing  (1)  that 
such  ownership,  operation,  or  control 
would  foster  competition  among  tele- 
vision broadcast  stations  or  provide  a 
television  broadcasting  service  distinct 
and  separate  from  existing  services,  and 
(2)  that  such  ownership,  operation,  or 
control  would  not  result  in  the  concen- 
tration of  control  of  television  broad- 
casting facilities  in  a  manner  incon- 
sistent with  public  interest,  conveni- 
ence, or  necessity;  provided,  however, 
that  the  Commission  will  consider  the 
ownership,  operation,  or  control  of 
more  than  five  television  broadcast  sta- 
tions to  constitute  the  concentration 
of  control  of  television  broadcasting  fa- 
cilities in  a  manner  inconsistent  with 
public  interest,  convenience,  or  neces- 
sity. 

(3)  Network  regulations.  The  chain 
broadcasting  regulations  are  made  ap- 
plicable to  television  stations. 

(4)  Use  of  common  antenna  site.  The 
Commission  is  adopting  this  rule  in  the 
form  in  which  it  was  set  forth  in  the 
Commission's  ord°r  of  September  20, 
1945.  The  rule  reads  as  follows: 

No  television  license  or  renewal  of  a 
television  license  will  be  granted  to  any 
person  who  owns,  leases,  or  controls  a 
particular  site  which  is  peculiarly  suit- 
able for  television  broadcasting  in  a 
particular  area;  and  (1)  which  is  not 
available  for  use  by  other  television  li- 
censees; and  (2)  no  other  comparable 
site  is  available  in  the  area;  and  (3) 
where  tbe  exclusive  use  of  such  site  bv 
the  applicant  or  licensee  would  unduly 
limit  the  number  of  television  stations 
that  can  be  authorised  in  a  particular 
area  or  would  unduly  restrict  competi- 
tion among  television  stations. 

(5)  Announcement  of  mechanical  re- 
productions. Mechanical  rpnroductions 
will  have  to  be  announced  either  at  the 
beginning  or  at  the  end  of  each  such 
mechanical  reproduction  or  of  the  pro- 
gram in  which  such  reproduction  is 
used.  No  announcement  will  be  re- 
quired where  mechanical  reproductions 
are  used  for  background  or  incidental 
effect,  station  identification,  etc. 

(6)  Station  identification.  Station 
identification  announcements,  both 
aural  and  video,  will  be  reauired  at 
signing  on  and  signing  off  bv  the  sta- 
tion. In  addition,  station  identification 
announcements  will  be  required  at 
least  once  each  hour  on  the  hour  and 
may  be  either  by  video  or  aural  means. 

FEDERAL  COA/ri\/rTWTCATIONS 
COMMISSION 

T.  J.  Slowie, 

Secretary 


UE  Petition  Dismissed 

DISMISSAL  of  petition  filed  by 
United  Electrical,  Radio  and  Ma- 
chine Workers  of  America  (CIO) 
for  investigation  and  certification 
of  representatives  of  employes  of 
De  Jur  Amsco  Corp.,  Long  Island 
City,  was  ordered  last  week  by 
NLRB.  The  board  asserted  that 
155  of  312  eligible  employes  cast 
valid  votes  in  an  election  Aug.  21, 
and  that  28  were  for  and  127 
against  the  union.  Union's  objec- 
tions charging  company  interfer- 
ence and  coercion  in  the  election 
were  overruled.  Company  makes 
potentiometers,  electrical  indicat- 
ing instruments  and  exposure 
meters. 


FCC  Modifications 
Made  in  High  Band 

Navigation  Aid  Improvements 
Affect  Allocations 

IN  VIEW  of  developments  in  va- 
rious types  of  equipment  used  as 
aids  to  marine  and  air  navigation 
as  considered  at  a  recent  meeting 
of  representatives  of  FCC  and  In- 
terdepartment  Radio  Advisory 
Committee,  the  Commission  last 
week  announced  several  minor  mod- 
ifications in  allocations  from  25,000 
to  30,000,000  kc.  Plan  was  first  is- 
sued May  25  [Broadcasting,  May 
21]. 

Under  modification,  Navigation 
Aids  formerly  designated  (Inter- 
national Service  and  U.  S.  Alloca- 
tion) in  960-1145  mc  band  now  are 
960-1215  mc.  Amateur  (both  Inter- 
national and  U.  S.)  1145-1245  mc 
designation  is  now  1215-1295  mc, 
The  former  1245-1325  mc  assign- 
ment covering  Fixed  and  Mobile 
except  Aero  under  International 
and  Television  under  U.  S.,  is  now 
1295-1375  mc  with  same  Interna- 
tional Service  but  U.  S.  allocation 
designated  as  Non-Governmemtal 
and  available  to  television  relay. 
The  former  1325-1375  mc  section, 
Fixed  and  Mobile  under  Interna- 
tional Service  and  Non-Govern- 
mental, Fixed  and  Mobile,  including 
Aero  under  U.  S.  Allocation,  be- 
comes 1375-1425  mc  and  drops 
Aero  assignment  under  U.  S.  divi- 
ision.  The  former  1375-1600  mc 
band  is  reduced  to  1425-1600  mc, 
retaining  Fixed  and  Mobile  under 
International  Service  and  Govern- 
mental under  U.  S.  allocation. 

Recent  developments  in  altimeter 
equipment  have  lead  to  moving  of 
the  air  navigation  aid  band  for- 
merly set  3700-3900  mc  to  4000- 
4200  mc  (both  International  and 
U.  S.),  position  occupied  in  U.  S. 
by  Non-Governmental  and  which 
portion  shifts  to  3700-4000  mc.  The 
relative  international  service  is 
Fixed  and  Mobile  except  Aero. 


Maynard  Resigns 

GEORGE  MAYNARD  has  re- 
signed from  NBC's  production 
staff,  where  he  was  a  program 
director,  because  of  a  feeling  that 
he  had  been  "singled  out  for  union 
activity",  he  said  last  week.  Sec- 
retary of  the  Radio  Directors 
Guild,  which  recently  negotiated 
contracts  with  the  networks,  Mr. 
Maynard  charged  that  during  ne- 
gotiations NBC  had  attempted  to 
get  him  to  quit  and  had  offered 
a  year's  severance  pay  for  his 
resignation.  He  refused  at  that 
time,  he  said,  but  "when  they  still 
wanted  me  to  quit  after  the  nego- 
tiations were  over,  I  took  four 
months'  severance  pay  plus  the 
retroactive  increase  due  me  as  a 
result  of  the  Guild  contract  and 
resigned."  Mr.  Maynard  will  do 
freelance  production,  he  said.  He 
is  also  teacher  of  a  class  in  ad- 
vanced radio  production  at  Colum- 
bia U. 


ROADCASTING    •  Telecasting 


German  Film  Sound  Recording 
System  Offers  Depth  Illusion 


FIRST  technical  information  on 
operation  of  German  broadcasting 
and  communications  equipment, 
based  on  enemy  equipment  seized 
by  the  United  States,  has  been 
made  available  at  the  Dept.  of  Com- 
merce. Publication  Board  of  the 
department  is  compiling  facts  on 
hitherto  secret  devices  for  the  bene- 
fit of  American  industry. 

Production  techniques  more  ad- 
vanced than  those  used  in  this 
country  have  been  revealed  in  many 
cases.  The  Board  points  out, 
though,  that  some  products  and 
processes  may  also  be  the  subject 
of  U.  S.  patents  and  patent  studies 
should  be  made  before  pursuing 
practical  applications. 

A  film  sound  recording  system 
said  to  offer  an  illusion  of  auditory 
depth  is  described  in  a  report  by 
Lt.  H.  B.  Lee  III,  USNR,  Naval 
Technical  Mission  in  Europe.  It 
is  called  the  Stereophon  and  was 
developed  by  Dr.  Carlheing  Becker, 
of  Thansau  uber  Rosenheim,  Ger- 
many. 

Lt.  Lee  describes  him  as  a  capa- 
ble German  physicist  who  started 
development  of  the  idea  in  1938. 
In  1942  the  Nazi  government  or- 
dered him  to  convert  it  to  an  explo- 
sion power  recorder.  Work  on  this 
was  stopped  in  1944  and  Dr.  Becker 
was  ordered  to  make  high-voltage 
power  supplies.  He  has  stated  will- 
ingness to  do  developmental  work 
for  the  Allies.  He  and  his  staff  of  a 
dozen  are  described  as  thoroughly 
competent,  operating  a  well 
equipped  laboratory  and  machine 
shop,  undamaged  ,and  ready  to 
function. 

Idea  of  the  Stereophon  is  to  em- 
ploy several  mikes  during  record- 
ing and  a  like  number  of  loudspeak- 
ers properly  placed  for  reproduc- 
tion, providing  a  stereophonic  im- 
pression. Two  mikes  and  speakers 
produce  "very  great"  improvement 
over  one,  it  is  stated;  advantage 
of  three  over  two  is  not  as  great, 
and  four  over  three  still  less. 

In  application  three  sound  tracks 
are  recorded  on  film.  Each  is  .7 
millimeters  wide,  with  three  chan- 
nels requiring  a  track  of  2.65  mil- 
limeters, all  that  can  be  accommo- 
dated on  standard  film. 

Lt.  Lee  describes  operation  of  the 
Stereophone  as  follows : 

The  output  of  each  microphone  is 
fed  to  a  low  frequency  amplifier  capable 
of  accurately  passing  frequencies  from 
23  to  10,000  cycles.  From  each  such  am- 
plifier, the  signal  passes  to  a  pair  of 
oppositely  connected,  diodes  which  split 
the  signal  into  plus  and  minus  com- 
ponents. This  system  of  half  wave  re- 
cording is  used  because  it  offers  a  very 
great  advantage  in  noise  reduction. 
Half-wave  recording  dates  back  to  1881. 
When  it  is  employed,  the  non-modu- 
lated positive  sound  track  is  completely 
dark  without  resort  to  "noiseless"  equip- 
ment and  the  amplitude  of  film  noise 
is  almost  zero.  Each  half  wave  signal  is 
then  amplified  in  conventional  manner 
by  stages  having  a  band-width  of  20  kc 
because  of  the  harmonic  introduced  by 
the  phase  split. 

Actual  modulation  of  the  light  beam 
that  is  Impressed  on  the  film  takes  place 
In  a  Kerr  Cell.  The  characteristics  of 


the  solution  used  in  this  cell  (nitro 
benzene)  are  such  that  excessive  elec- 
trolysis would  occur  if  it  were  operated 
by  the  half  wave  intelligence  frequen- 
cies. To  avoid  this,  it  is  necessary  to 
operate  the  cell  by  a  higher  frequency 
signal  modulated  by  the  half  wave  in- 
telligence frequencies.  Accordingly,  a 
single  oscillator  stage  provides  a  170  kc 
signal  to  each  of  six  mixer  or  modula- 
tor stages  where  the  170  kc  signal  is 
modulated  by  the  six  half  wave  intelli- 
gence bands.  Adjustable  gain  170  kc 
amplifiers  are  provided  so  that  the 
modulation  can  be  properly  controlled. 
The  output  of  each  mixer  stage  is  passed 
through  a  band  pass  filter  to  eliminate 
undesired  modulation  products,  and  is 
fed  to  one  plate  of  the  Kerr  Cell,  which 
cell  serves  to  wed  the  electrical  and 
optical  systems. 

The  light  source  is  a  high  pressure 
mercury  lamp  giving  monochromatic 
light  which  is  passed  through  a  convex 
lens  to  the  first  of  a  pair  of  Nicol 
prisms.  Between  the  Nicol  prisms  is  the 
Kerr  Cell.  In  traversing  the  first  Nicol 
prism,  the  light  is  plane  polarized  and, 
if  no  signal  were  applied  to  the  Kerr 
Cell,  would  be  completely  cut  off  by 
the  polarizing  effect  of  the  second  prism. 
The  Kerr  Cell,  however,  has  the  prop- 
erty of  altering  the  polarization  of  light 
traversing  it  in  accordance  with  an  ap- 
plied signal.  Due  to  this  property,  light 
is  passed  by  the  seond  Nicol  prism  in 
an  amount  that  varies  with  the  im- 
pressed signal.  After  leaving  the  second 
Nicol  prism,  the  modulated  light  is 
focused  on  the  moving  negative  film  by 
a  pair  of  lenses  and  the  signal  is  thus 
recorded. 

The  film  drive  system  is  worthy  of 
mention  because  the  possibility  of  un- 
even motion,  due  to  film  sprockets,  is 
eliminated.  Two  separate  synchronous 
motor  drives  are  used.  One  drives  the 
film  wind  and  unwind  sprockets  and 
the  other  drives  a  transparent  wheel 
over  which  the  film  passes  to  receive 
the  modulated  light.  Two  rubber  idlers 
keep  the  film  up  against  this  latter 
wheel  and  insure  that  there  is  no 
sprocket  effect  at  this  point.  The  effect 
of  the  wind  and  unwind  sprockets  is 
insulated  by  loops  of  film  between  these 
sprockets  and  the  transparent  wheel. 
The  speed  of  the  transparent  wheel  can 
be  varied  mechanically  using  a.  a  vari- 
able ratio  drive  so  that  the  proper 
amount  of  looping  can  be  obtained. 
Essential  data  on  the  recorder  are: 
Signal  Frequency  Range — 23  to  10,000 
cycles. 

Dynamic  Range — 60  db  without  resort 
to  expansion  and  compression. 

Distortion — Less  than  3%  over  the 
whole  dynamic  range. 

Film  Noise — 70  db  below  greatest  am- 
plitude. 

Film  Velocity — 45  cm/sec. 

Sound  Track  Width— 2.65  mm. 


Price  Reports  German 
Observations  to  Truman 

REPORT  of  Byron  Price,  former 
Director  of  the  Office  of  Censor- 
ship, based  on  his  mission  abroad 
to  study  relationship  between  Ger- 
man civil  population  and  the  Amer- 
ican Army  of  Occupation,  has  been 
submitted  to  President  Truman.  It 
will  be  made  public  in  due  time 
the  President  said  at  his  Tuesday 
news  conference. 

Mr.  Price  discounted  statements 
that  his  report  was  being  held  up 
because  it  contained  "dynamite". 
It  is  thought  the  report  may  con- 
tain information  on  the  place 
broadcasting  takes  in  postwar 
Germany. 


Symphonies  on  American 
SYMPHONIES  FOR  YOUTH,  weekly  45- 
minute  series  under  auspices  of  South- 
ern California  Symphony  Assn.,  starts 
on  American  stations  on  Jan.  12.  Pro- 
gram will  air  from  Los  Angeles  Philhar- 
monic Auditorium,  with  Alfred  Wallen- 
stein,  symphony  conductor.  Audience 
is  to  be  entirely  composed  of  students. 
Intermission  musical  quiz  is  conducted 
by   Thomas   Freebairn  Smith. 


FARM  SAFETY  RADIO 
GROUP  MEETS  DEC.  3 

DIRECTORS  of  the  National 
Safety  Council's  Farm  Safety 
Radio  Committee  will  discuss 
plans  for  the  third  national  Farm 
Safety  Week  at  luncheon  Dec.  3 
at  the  Stevens  Hotel,  Chicago. 

Everett  Mitchell,  agricultural 
director  of  NBC  central  division 
and  chairman  of  the  Council's 
committee,  will  emphasize  the  im- 
portance of  National  Farm  Safety 
Week,  July  21-7,  1946,  as  part  of 
campaign  in  response  to  President 
Truman's  request  that  the  Council 
continue  its  war  against  accidents. 


Labor  FM 

(Continued  from  page  20) 
change    among   the   union's  four 
proposed  stations. 

Stock  in  Amalgamated  Broad- 
casting System  is  divided  in  20% 
blocks  among  Amalgamated  Cloth- 
ing Workers  and  its  joint  boards  in 
New  York,  Chicago,  Rochester  and 
Philadelphia. 

UAW  10  days  ago  authorized 
expenditure  of  $400,000  for  estab- 
lishment of  the  six  stations  it  pro- 
poses [Broadcasting,  Nov.  19]. 
The  applications,  originally  filed 
a  year  ago,  estimate  installation 
costs  at  $110,000  each  in  Newark, 
Chicago,  Cleveland,  Los  Angeles, 
and  Detroit,  and  $34,250  in  Flint. 
Monthly  operating  costs  of  $6,700 
and  revenue  of  $13,500  were  esti- 
mated for  the  stations  in  Newark, 
Chicago,  Cleveland  and  Detroit. 
Flint  application  estimates 
monthly  costs  at  $3,240  and  reve- 
nue at  $6,750.  Operating  costs  and 
revenue  are  not  estimated  for  the 
Los  Angeles  station. 

The  UAW  stations  would  oper- 
ate 18  hours  daily.  At  least  25% 
of  programming  would  be  educa- 
tional and  would  provide  oppor- 
tunity "for  the  maximum  of  free 
discussion  to  all  groups  and  classes 
without  discrimination." 

ILGW  officials  said  $250,000  had 
been  set  aside  for  establishment 
of  its  proposed  stations,  and  that 
$200,000  more  could  be  borrowed 
to  carry  them  over  their  early 
operations.  They  said  the  stations, 
after  selling  enough  time  to  make 
them  self-sustaining,  would  devote 
the  bulk  of  their  broadcasts  to 
social,  cultural,  and  spiritual  pro- 
grams. 

Chicago  Federation  estimated 
that  installation  of  its  proposed 
FM  station  would  cost  $30,405. 
There  was  no  estimate  of  operat- 
ing cost  or  revenue.  With  no  com- 
mercial programs  at  the  start, 
shows  would  be  about  70%  musical, 
20%  educational,  and  10%  news. 
It  would  operate  eight  hours  daily. 

Peoples  Radio  Foundation  Inc. 
said  the  station  it  seeks  in  New 
York  would  operate  eight  hours 
daily,  with  55%  of  its  schedule 
commercial  and  45%  sustaining. 
Programs  would  include  entertain- 
ment, educational,  fraternal,  and 
religious  broadcasts  and  news. 
Initial  cost  was  estimated  at  $19,- 
500;  monthly  operating,  at  $2,700. 


It's  The 
YIELD 
That  Counts 


In  Mississippi,  we  think  in  terms  of 
yields  because  we  live  in  an  agri- 
cultural economy.  Cotton  acres  in 
Mississippi  almost  double  the  yield 
of  the  largest  cotton-producing 
state.  The  sweet  potato  yield  per 
acre  is  the  largest  in  16  years, 
and  the  corn  crop  was  6^/2  million 
bushels  larger  than  the  1944  crop. 
These  are  cash  crops!  Alert  adver- 
tisers find  they  get  a  comparable 
yield  on  advertising  dollars  spent 
in  this  State  of  Opportunity. 

WJDX — the  DOMINANT  "Voice 
of  Mississippi"  effectively,  efficient- 
ly covers  this  growing  market. 


.  LAMAR 
LIFE  INSURANCE 
\     COMPANY  -  ; 

JACKSON,  MISSISSIPPI 


4,955,144 
spindles 
spinning 
VICTORY 

...daily  producing  cotton 
cloth  to  wrap  around  the 
world.  Produced  from  "picker 
to  bolt"  in  the  16-county 
WSPA  Primary  Area. 


WSPA 


SPARTANBURG, 
SOUTH  CAROLINA 

Home  of  Camp  Crofl 
5000  watts  Day,  1000  watts  Night 
950  kilocycles,  Rep.  by  Hollingberv 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  85 


THERE'S  ONLY 

1 

TRIBOROUGH 
BRIDGE 
but 

WHN  REACHES  2  NEW  YORKS! 

(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,401, 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
>  Metro-Goldwyn-Mayer— 
Loew's  Affiliate 


KRLD,  Dallas,  Texas 

".  .  .  You  have  perfected  AP 
fo  an  all-time  high  in  radio  news 


Clyde  Rembert 

Managing  Director. 


available  through 

PRESS  ASSOCIATION,  inc 

50  Rockefeller  Flaxo 


\\  PACIFIC 
?a6  NORTHWEST 


KIRO 


7%£  *pice*tcUif  Statam 
50,000  Watts 
710  KC 
CBS 

SEATTLE  ,  WASHINGTON 
Represented  by  FREE  &  PETERS,  Inc 


I  TWENTY  YEAR 
m  SERVICE  TO  A 
W  CULTURE  MAI 
■  ■  MOST-USTENEC 
^  KANSAS  AN 
STATES. 


TWENTY  YEARS  OF  FAITHFUL 
SERVICE  TO  AMERICAN  AGRI- 
CULTURE MAKES  WIBW  THE 
MOST-LISTENED-TO-STATION  IN 
KANSAS  AND  ADJOINING 
STATES. 


WIBW 


TheVoice^/Kansas 

in  TOPE  K  A 


Favoritism  Alleged 
In  Mich.  Elections 

CONTINUING  its  vigilance  on 
rules  requiring  "equal  opportuni- 
ties" for  political  broadcasts,  the 
FCC  last  week  designated  for 
hearing  complaints  charging 
WHLS  Port  Huron,  Mich.,  with 
favoring  one  candidate  over  an- 
other. 

The  Commission  received  com- 
plaints from  rival  candidates  for 
city  commissioner  during  an  elec- 
tion last  April.  One  charged  the 
station  with  refusing  him  time  on 
the  ground  a  script  he  submitted 
was  unsuitable  for  broadcast.  An- 
other complaint  charged  the  sta- 
tion with  refusing  time  to  "any 
candidate"  out  of  fear  the  first 
candidate  would  cause  it  trouble. 

The  Commission  order  designat- 
ing the  hearing  is  based  on  the  be- 
lief that  the  station  granted  the 
candidate  who  charged  censorship, 
Carl  E.  Muir,  time  for  a  political 
address  about  a  month  before  elec- 
tion. This  contention  has  been 
challenged  by  the  station.  Mr. 
Muir  won  the  election. 

Hearing  is  to  determine  whether 
the  station's  alleged  refusal  to  ac- 
cept the  script  offered  by  Mr.  Muir 
and  to  deny  its  facilities  to  any  of 
the  candidates  constitute  violation 
of  Section  315  of  the  Communica- 
tions Act, 


Stations  Offered  Plan  for 
Syndicated  Promotion 

A  SYNDICATED  PROMOTION 
service  for  radio  stations  has  been 
developed  by  Noble  &  Swars  Inc. 
(new  name  of  Walter  P.  Burn  & 
Associates,  which  was  taken  over 
by  William  Noble  and  Lawrence 
Swars  following  Mr.  Burn's  retire- 
ment a  few  months  back).  Mr. 
Swars  will  soon  start  on  a  cross- 
country tour  to  explain  the  service 
to  station  managers. 

Production  of  the  material  will 
be  under  the  supervision  of  Hartley 
Samuels,  who  has  been  a  promo- 
tion executive  at  CBS,  WHN  New 
York,  Atlantic  Coast  Network  and, 
most  recently,  NBC;  and  John  L. 
Fox,  former  art  director  of  Lennen 
&  Mitchell,  New  York.  They  will 
handle  the  overall  planning  and  will 
coordinate  the  copy  and  art  work. 


Production  Team 

DAN  SEYMOUR,  announcer- 
pi-oducer,  has  formed  a  new  radio 
program  producing  team,  P.  L.  S. 
Productions,  with  Tony  Leader, 
radio  director,  and  Judson  Phillips, 
script  writer.  Organization  has 
offices  at  10  E.  43rd  St.  New  York. 
H.  Philip  Minis  and  Blake  Cabot 
have  joined  the  script  staff  headed 
by  Judson  Phillips.  You  Make 
the  News  a  P.  L.  S.  production 
started  on  Mutual  Nov.  15,  Thurs- 
days, 10-10:30  p.m. 


Zuzulo  Job  Expanded 

FRANK  ZUZULO,  trade  news  editor 
with  Mutual,  has  been  named  assistant 
to  Jim  O'Bryon,  director  of  public  re- 
lations for  Mutual.  Mr.  Zuzulo  will  con- 
tinue with  his  trade  news  duties. 


Proximity  Fuse  Proves  Quality 
Possible  in  Large  Production 


Dr.  Selvidge       Mr.  Diamond 

ALTHOUGH  THE  RADIO  prox- 
imity fuse  is  ranked  by  many  as 
second  only  to  the  atomic  bomb  in 
shortening  the  war,  its  greatest 
importance  to  the  radio  industry 
probably  lies  in  the  fact  that  its 
developers  proved  quality  control 
in  large  scale  production  is  possible. 

This  point  was  brought  out  by 
Dr.  Harner  Selvidge,  head  of  the 
Rugged  Tube  Division  of  the 
Johns  Hopkins  Applied  Physics 
Labs,  speaking  in  Washington 
last  Monday  before  a  meeting  of 
the  Institute  of  Radio  Engineers. 
The  rugged  tube  is  the  special 
type  used  in  the  proximity  fuse 
made  by  Johns  Hopkins  Labs  with 
U.  S.  Bureau  of  Standards.  Harry 
Diamond,  chief  of  the  Bureau's 
Ordnance  Development  Division 
also  spoke. 

Big  Scale  Production 

Dr.  Selvidge  revealed  that  pro- 
duction was  on  such  a  large  scale 
that  by  the  end  of  the  war  there 
were  more  rugged  tubes  produced 
than  the  entire  output  of  the  whole 
tube  industry  before  the  war.  Each 
tube  was  tested  for  quality  before 
it  left  the  assembly  lines,  he  said. 
They  could  not  take  chances  with 
duds. 

Every  tube  was  centrifuged  to 
test  its  resistance  to  gravity.  So 
"rugged"  was  the  tube  in  final 
development,  that  it  reached  from 
18,000  to  20,000  G,  an  astronom- 
ical figure  in  usual  terms  of  gravi- 
tational resistance. 

The  Germans  had  been  experi- 
menting with  acoustic  proximity 
fuses,  Dr.  Selvidge  told  the  group, 
and  were  greatly  interested  in 
U.S.  research  along  those  lines. 
In  fact,  he  said,  when  a  group  of 
German  spies  landed  in  this  coun- 
try in  1941,  after  cross-examina- 
tion, they  revealed  that  the  first 
problem  they  were  to  solve  was: 
"Does  the  U.S.  have  a  photo- 
electric proximity  fuse?" 

This  country  had  been  working 
on  the  idea  of  radio-controlled 
fuses  in  projectiles  for  some  time, 
according  to  Dr.  Selvidge.  In  1940, 
the  Office  of  Scientific  Research 
and  Development  set  the  project 
into  high  gear,  with  Army  and 
Navy  splitting  the  responsibility 
of  its  development.  Signal  Corps, 
Dr.  Selvidge  said,  did  the  majority 
of  Army  procurement. 

There    were    two    projects  on 


radio  proximity  fuses,  the  scien- 
tist said,  one  for  spinning  projec- 
tiles; the  other  for  nonwhirling 
projectiles.  The  first  was  under- 
taken by  Johns  Hopkins;  the  sec- 
ond by  the  Bureau  of  Standards. 

Technical  Aspects 

Mr.  Diamond  addressed  the  meet- 
ing on  the  more  technical  aspects 
of  the  fuse.  He  pointed  out,  illus- 
trating with  slides,  that  one  of 
the  great  advantages  of  the  radio 
proximity  fuse  is  its  wide  target 
area.  Radio  impulses  sent  off  by 
the  tiny  transmitter  within  the 
nose  of  the  projectile  go  out  in  a 
figure  eight  design,  or  roughly,  in 
the  shape  of  a  widened  propeller. 

Any  object  coming  within  that 
electronic  area  sends  back  an  echo 
and  causes  the  bomb  to  explode, 
spraying  the  target  with  killing 
fragments,  he  explained.  Chances 
of  a  hit  are  increased  many  times 
over  usual  projectiles  because  of 
the  wider  target  area  of  the  radio 
beam.  This  is  true  of  ground  as 
well  as  air  targets,  as  other  type 
ammunition  causes  great  damage 
only  upon  direct  contact,  while 
the  radio  proximity  fuse  causes  an 
explosion  above  ground,  and  per- 
mits thousands  of  fragments  to 
"rain"  upon  the  area. 

"The  foxhole  would  have  been 
extinct  if  we  had  had  the  radio 
proximity  fuse  a  few  years  before 
we  did,"  he  added. 

The  fuse  was  put  into  operation 
as  soon  as  it  was,  he  said,  because 
it  was  one  of  the  few  instruments 
of  warfare  that  required  no  special 
training  for  handling.  All  the 
testing  and  most  of  the  assembly 
was  done  at  the  factories.  The  bat- 
teries, sent  in  a  separate  con- 
tainer, had  to  be  screwed  onto  the 
radio  unit,  the  whole  then  screwed 
into  the  projectile.  That  was  prac- 
tically all  the  knowledge  needed 
for  their  use. 


Weston  Plans 
WESTON  BISCUIT  Co.,  New  York, 
through  Calkins  &  Holden,  New  York, 
may  start  using  radio  after  the  first 
of  the  year  to  promote  the  new  prod- 
uct, Crack-ettes. 


Page  86    •    November  26,  1945 


BROADCASTING    •  Telecasting 


— J.  N.  (Ding)  Darling  in  the  Des  Moines  Register. 


Banner  &  Greif 

JACK  BANNER,  recently  re- 
leased from  the  U.  S.  Maritime 
Service  where  he  was  lieutenant 
commander  and  previously  public 
relations  director  of  WNEW  New 
York,  and  Ed  Greif,  formerly  fea- 
ture editor  of  NBG's  press  depart- 
ment, have  formed  a  public  rela- 
tions firm,  Banner  &  Greif.  New 
company  will  specialize  in  radio 
publicity  and  special  motion  pic- 
ture exploitation.  Offices  are  lo- 
cated at  424  Madison  Ave.,  New 
York.  Phone  is  Eldorado  5-3510. 


Sugar  Bowl  Game 
GILLETTE  SAFETY  RAZOR  Co.,  Bos- 
ton, will  sponsor  the  New  Year's  Day 
broadcast  of  the  Sugar  Bowl  game  on 
190  American  stations.  Agency  is  Maxon 
Inc.,  New  York. 


We've  living  in  the  PRESENT 
With  our  eyes  upon  the  FUTURE 

UNIVERSALE 

9  studios  in  Hollywood 
1 1  studios  in  San  Francisco 

Spacious,  Modern,  Well  Equipped 
and  geared  to  meet 
the  coming  keen  competition 

F.M.  -  TELEVISION  -  A.M. 

UNIVERSAL  BROADCASTING 
COMPANY 

HOLLYWOOD 
6757  Hollywood  Blvd. 
SAN  FRANCISCO 
Mark  Hopkins 


Petrillo 

(Continued  from  page  17) 
on  FM  stations,  regardless  of 
whether  the  AM  and  FM  sta- 
tions are  operated  under  the 
same  ownership. 

However,  this  is  not  to  be 
construed  as  interfering  with 
the  rights  of  a  local  to  make 
a  separate  contract  for  the 
services  of  musicians  for  FM 
broadcasting  exclusively. 

Kindly  govern  yourselves 
accordingly. 

James  C.  Petrillo, 
President,  A.  F.  of  M. 
Meanwhile  the  three  non- 
network  New  York  stations  with 
FM  affiliates— WHN,  ( WHNF) , 
WQXR  (WQXQ),  WNYC 
( WNYC-FM) — had  not  been  noti- 
fied of  the  new  AFM  ruling  as  of 
Friday.  Of  the  three,  only  WQXQ 
expected  to  be  affected  as  WNYC- 
FM  has  been  given  "free  clear- 
ance" from  the  AFM  as  a  munici- 
pally-owned, non-commercial  sta- 
tion, and  as  WHNF  broadcasts  no 
live  musical  programs.  The  net- 
work-affiliated FM  stations  in  the 
city  all  suspended  operations  the 
weekend  before  the  union's  demand 
for  double  employment  for  dupli- 
cated programs  went  into  effect 
[Broadcasting,  Oct.  29]  in  order 
to  rebuild  their  transmitters  in 
compliance  with  the  FCC  order 
reallocating  them  to  higher  fre- 
quencies. 

In    Hartford,    Conn.,  another 


AFM  ruling  threatened  last  week 
to  disrupt  the  program  of  the  15th 
annual  Christmas  party  for  em- 
ployes of  Hartford  Electric  Light 
Co.  and  resulted  in  an  attack  on 
AFM  policies  and  description  of 
Mr.  Petrillo  as  "despotic". 

Planning  the  party,  to  be  held 
in  Bushnell  Memorial  Auditorium 
Dec.  15  with  three  professional 
vaudeville  acts  contemplated  as 
part  of  the  program,  Light  Co. 
President  Samuel  Ferguson  discov- 
ered that,  when  professional  acts 
appear,  the  •  auditorium  automati- 
cally takes  12  musicians,  members 
of  Local  400,  AFM.  An  organist 
had  agreed  to  play  for  the  carols 
and  other  singing,  it  was  reported, 
and  when  the  union  was  told  that 
the  orchestra  pit  would  be  jammed 
with  some  2,500  gifts  from  the 
company,  spokesmen  reportedly  re- 
plied that  union  members  could  sit 
out  the  party  backstage. 

Mr.  Ferguson  told  Broadcasting 
last  Friday  that  the  union  rule  still 
stood  but  that  he  would  not  em- 
ploy the  12  musicians.  He  said, 
however,  he  didn't  know  "what  kind 
of  party  we  will  have". 


Expello  Changes  Name 
EXPELLO  Corp.,  Dover,  N.  H„  will  be 
known  as  Judson  Dunaway  Corp.  effec- 
tive Dec.  1.  Advertising  for  Expello 
Moths  is  handled  by  J.  M.  Mathes  Inc. 
Radio  may  be  used  in  near  future. 


NAB  AND  NETWORKS 
HOLD  DISCUSSION 

ENCOURAGING  progress  in 
NAB's  effort  to  have  all  networks 
become  Association  members  was 
made  at  a  dinner  given  last  Mon- 
day at  the  Waldorf-Astoria  by 
Judge  Justin  Miller,  NAB  presi- 
dent. Guests  were  officials  repre- 
senting the  five  nationwide  net- 
works. 

At  present  only  NBC  and  CBS 
are  Association  members.  Areas  of 
possible  agreement  on  status  of 
network  members  were  explored  at 
the  dinner,  in  which  A.  D.  Willard 
Jr.,  NAB  executive  vice-president, 
participated. 

Network  guests  were:  NBC, 
Niles  Trammell,  president;  Frank 
M.  Russell,  Washington  vice-presi- 
dent. CBS,  Paul  W.  Kesten,  execu- 
tive vice-president  and  director; 
Joseph  H.  Ream,  vice-president  and 
secretary;  Frank  Stanton,  vice- 
president  and  general  manager. 
Mutual,  Edgar  Kobak,  president; 
Robert  D.  Swezey,  vice-president 
and  general  manager.  American, 
Edward  J.  Noble,  chairman  of 
board;  Mark  Woods,  president. 
Associated,  Leonard  Versluis, 
president;  Richard  F.  Connor,  vice- 
president  in  charge  of  operations; 
Roy  C.  Kelley,  sales  director. 


.  .  .  and  another  reason  why 


WTAG  IS  DEFINITELY  THE  CENTRAL 
NEW  ENGLAND  LEADER 

WTAG  locally  sponsored  programs  are  al- 
ways on  a  big  scale.  A  well  trained,  live 
and  imaginative  staff  creates  programs  that 
click,  promotions  that  sell  and  publicity  in 
the  three  Worcester  newspapers,  morning, 
evening  and  Sunday,  that  help  to  make 
WTAG  the  best  bet  by  far  in  this  big  com- 
pact market  of  Central  New  England. 


PAUL   n .    R  A  Y  M  c  K    CO.    National    bales    Representatives        /  ajS/^—-, 

$7^(3  *  0  I  C  E  S  T  E  1  ^/ 

OWNED    AND    OPERATED    BY    THE   WORCESTER    TELEGRAM-GAZETTE  5000Watts 

November  26,  1945    •    Page  87 


BROADCASTING    •  Telecasting 


WCKY 

the  50,000 

watt  voice 
of  Cincinnati 


IN  PHILADELPHIA 


✓  10, 


W  10,000  WATTS 
DAY  &  NIGHT 

Philadelphia's  Most  Powerful  Independent 


SELLS!  SELL5!  5ELLSJ 


CHNS 

Halifax 
Nova  Scotia 
The  Busiest 
Commercial 
Radio  Station 
of  the  Maritimes 


JOS.  WEED  Qc  CO. 
350  Madison  Avenue,  New  York 


Hcnons  OF  THE  FCC 


.NOVEMBER  16  to  NOVEMBER  21. 


Decisions 


ACTIONS  BY  COMMISSION 
NOVEMBER  19 
ANNOUNCED  minor  modifications  of 
plan  of  frequency  allocations  from 
25,000-30,000,000  kc  which  was  released 
5-25-45.  Modifications  were  result  of 
conferences  between  FCC  and  Interde- 
partment  Radio  Advisory  Committee. 
See  story  page  84. 

NOVEMBER  21 
KVOS  KVOS  Inc.,  Bellingham,  Wash. 
— Granted  CP  increase  250  w  to  1  kw, 
install  new  trans.   DA-DN  and  move 
trans. 

WABI  Community  Broadcasting  Serv- 
ice, Bangor,  Me. — Granted  CP  increase 
1  kw  to  5  kw,  using  DA-N,  and  make 
changes  trans,  equip. 

American  Broadcasting  Co.  Inc.,  New 
York — Granted  extension  of  permit  un- 
der Sec.  325(b)  of  Communications  Act 
to  transmit  recorded  programs  to  all 
broadcast  stations  in  Canada  licensed 
to  and  operated  by  Canadian  Govern- 
ment which  may  be  heard  in  U.  S. 

WHLS  Herman  L.  Stevens  and  Har- 
mon L.  Stevens,  d/b  Port  Huron  Broad- 
casting Co.,  Port  Huron,  Mich. — Adopt- 
ed order  designating  for  hearing  appli- 
cation for  license  renewal  to  determine 
issues  relating  to  Sec.  315  of  Communi- 
cations Act. 

Raoul  Cortez,  San  Antonio,  Tex. — 
Adopted  orders  (1)  dismissing  petition 
for  rehearing  filed  by  Austin  Broadcast- 
ing Corp.  and  (2)  ordered  that  CP  here- 
tofore granted  to  Cortez  be,  with  con- 
sent of  permittee,  changed  to  1330  kc; 
dismissed  proceeding  in  order  to  show 
cause  and  vacated  hearing  set  for  12- 
17-45  (Docket  6984). 

FOLLOWING  licenses  of  standard  sta- 
tions were  extended  on  temp,  basis 
only,  for  period  ending  2-1-46,  pending 
determination  license  renewal  applica- 
tions :  KBIX  KBKR  KBON  KB  ST  KBUR 
KDB  KDRO  KVAL  KEYS  KFFA  KGKB 
KGKY  KNEL  KNOW  KOTN  KOVC 
KPAB  KPLC  KPLT  KRNR  KSAM  KTBI 
KTOH  KVOE  KVWC  KWEW  KYCA 
KYOS  WBAB  WBTA  WD  AN  WDBC 
WDNC  WGAL  WGTC  WHBB  WIGM 
WJBK  WKBB  WKBV  WKBZ  WKNY 
WKRO  WMJM  WMOG  WNLC  WOLF 
WOMI  WOPI  WOSH  WRGA  WSAP 
WSTP  WTMC  WTMV  WWSW  &  aux. 

LICENSES  for  following  stations  were 
further  extended  on  temp,  basis  only, 
pending  determination  license  renewal 
applications,  for  period  ending  2-1-46: 
KABC  KATE  KBPS  KDAL  KDNT  KFAM 
KFIZ  KFYO  KGFF  KGFL  KGLU  KHMO 
KHUB  KLBM  KLUF  KMYC  KMYR 
KNET  KOAL  KOCA  KOCY  KONO  KORE 
KPDN  KRBC  KRBM  KRIC  KRLC  KSAN 
KTOK  KTRI  KVAK  KVFD  KVGB 
KWAL  KWBW  WABY  WACO  WAOV 
WARM  WASK  WATL  WATW  WAZL 
WBLK  WBNY  WBTH  WCBS  WCNC 
WCOS  WCRS  WDAS  &  aux.  WDEF 
WDWS  WEED  WELO  WEOA  WFIG 
WFMJ  WFNC  WFOR  WFPG  WGAU 
WGH  WGIL  WGL  WGNC  WGOV  WGPC 
WHBQ  WHDF  WHDL  WHFC  WHIT 
WHLB  WHLS  WHMA  WHYN  WIBG 
WIBM  WILM  WINC  WJBY  WJHO 
WJLB  WJMC  WJMS  WJPA  WJXN 
WJSM  WKEU  WKIP  WLAP  WLAV 
WLAY  WLEU  WLLH  main  &  syn.  amp. 
WLPM  WMAS  WMBH  WMBR  WMFD 
WMFJ  WMGA  WMVA  WNAB  WOLS 
WOV  &  aux.  WPAD  WPAR  WRAK 
WRDO  WRJN  WRLC  WRLD  WSAM 
WSBC  WSLB  WSLI  WSPB  WTEL  WTOL 
WWDC  &  syn.  amp.  KRKO  WAGM 
WGRM  WPAY. 

WWDC  Capital  Broadcasting  Co., 
Washington — Granted  extension  of  au- 
thority for  waiver  Sees.  2.53  and  13.61 
of  FCC  Rules  so  as  to  permit  operation 
of  syn.  amp.  by  remote  control  from 
main  trans,  site,  for  period  ending  no 
later  than  2-1-46,  upon  same  terms  and 
conditions  as  present. 

WGKV  Kanawha  Valley  Broadcasting 
Co.,  Charleston,  W.  Va. — Granted  license 
renewal  on  temp,  basis  only  for  period 
12-1-45  to  8-1-48  upon  express  condi- 
tion that  it  is  subject  to  whatever  ac- 
tion may  be  taken  by  FCC  upon  pend- 
ing application  for  license  renewal. 
Nothing  herein  shall  be  construed  as  a 
finding  by  FCC  that  operation  of  sta- 
tion is  or  will  be  in  public  interest  be- 
yond express  terms  hereof. 

W8XWI  Gus  S.  Cornish,  area  of  Cin- 
cinnati, O. — Present  license  of  public 


address  relay  Class  II  exp.  broadcast 
station  further  extended  on  temp,  basis 
only  pending  determination  license  re- 
newal application,  for  period  ending 
2-1-46. 

WHBI  May  Radio  Broadcast  Corp., 
Newark,  N.  J. — Granted  license  renewal 
for  period  ending  11-1-48. 

KVOO  Southwestern  Sales  Corp.,  Tul- 
sa, Okla. — Granted  license  renewal  for 
period  ending  5-1-48. 

WFTC  Jonas  Weiland,  Kinston,  N.  C. 
— Granted  license  renewal  for  period 
ending  2-1-47. 

Frank  Parker,  Danbury,  Conn.— 
Adopted  order  granting  petition  that 
application  for  new  station  be  desig- 
nated for  consolidated  hearing  with  ap- 
plications of  The  Danbury  Broadcast- 
ing Co.,  The  Berkshire  Broadcasting 
Corp.  and  Tarrington  Broadcasting  Inc., 
and  ordered  that  the  Parker  applica- 
tion be  designated  for  hearing  in  con- 
solidated proceedings  with  these  other 
applications  (Docket  6986). 

1340  kc 

James  L.  Stapleton,  Jesse  Martin  Neil 
Jr.  and  Duard  K.  Nowlin,  d/b  Grand 
Canyon  Broadcasting  Co.,  and  N.  Pratt 
Smith,  Flagstaff,  Ariz. — Designated  for 
consolidated  hearing  applications  for 
new  standard  station  1340  kc  250  w  unl. 


1400  kc 

NEW-AM  Aloha  Broadcasting  Co.  Ltd., 
Honolulu,  T.  H. — Granted  CP  new  stand- 
ard station  1400  kc  250  w  unl.,  subject 
to  condition  that  applicant  install  fre- 
quency and  modulation  monitors  in 
compliance  with  FCC  Rules  and  Stand- 
ards, as  soon  as  such  equip,  is  available. 

1450  kc 

NEW-AM  Gordon  W.  Gambill,  Hubert 
W.  Martin,  Humphrey  B.  Heywood  and 
R.  T.  Russell  d/b  Tennessee  Valley 
Broadcasting  Co.,  Chattanooga,  Tenn.— 
Granted  CP  new  standard  station  1450 
kc  250  w  unl.  subject  to  condition  that 
applicant  install  approved  modulation 
monitor  as  soon  as  such  equip,  is  avail- 
able. 

The  Sandusky  Broadcasting  Co.  and 
Lake  Erie  Broadcasting  Co.,  Sandusky, 
O.— Designated  for  consolidated  hearing 
application  for  new  standard  station; 
both  applicants  request  1450  kc  250  w 
unl. 

1490  kc 

Cumberland  Gap  Broadcasting  Co.  and 
The  Middlesboro  Broadcasting  Co.,  Mid- 
dlesboro,  Ky.— Designated  for  consoli- 
dated hearing  applications  for  new 
standard  station;  both  applicants  re- 
quest 1490  kc  250  w  unl. 

W.  J.  Harpole  et  al  d/b  Borger  Broad- 
casting Co.,  and  Richard  George  Hughes, 
Borger,  Tex. — Designated  for  consoli- 
dated hearing  applications  for  new 
standard  station;  both  applicants  re- 
quest 1490  kc  250  w  unl. 

1520  kc 

KOMA  KOMA  Inc.,  Oklahoma  City- 
Granted  application  for  CP  increase  5 
kw  to  50  kw  DN  on  presently  assigned 
1520  kc,  change  trans,  site,  install  new 
trans,  and  DA-N. 

ADMINISTRATIVE  BOARD  ACTIONS 
NOVEMBER  19 

WCAU  WCAU  Broadcasting  Co.,  Phila- 
delphia— Granted  license  to  cover  CP 
authorizing  changes  in  trans,  equip. 

WTHT  The  Hartford  Times  Inc.,  Hart- 
ford, Conn.— Granted  CP  install  new 
vertical  ant.  and  change  trans,  and 
studio  sites  from  983  Main  St.  to  555 
Asylum  St. 

WJBK  James  F.  Hopkins  Inc.,  Detroit 
— Granted  license  to  cover  CP  authoriz- 
ing installation  aux.  trans,  and  au- 
thority to  determine  operating  power 
by  direct  measurement  of  ant.  power. 

WFEB  Alabama  Broadcasting  Co.  Inc., 
Sylacauga,  Ala.— Granted  license  to 
cover  CP  authorizing  move  trans.  Li- 
censee granted  waiver  Sees.  3.55(b)  and 
3.60  of  FCC  Rules;  conditions. 

WJHO  Opelika-Auburn  Broadcasting 
Co.,  Opelika,  Ala.— Granted  authority 
to  determine  operating  power  by  direct 
measurement  of  ant.  power. 

WENH  WJR,  The  Goodwill  Station 
Inc.,  area  of  Detroit— Granted  license  to 
cover  CP  authorizing  change  in  fre- 
quencies, power  and  equipment  of  re- 
lay station,  and  change  in  corporate 
name. 


ACTIONS  ON  MOTIONS 

NOVEMBER  21 
(By  Comr.  Wakefield) 
Greater  Peoria  Broadcasters  Inc.,  Pe- 
oria, 111.— Granted  motion  for  leave  to 
amend  application  for  new  station  and 
said  amendment  filed  with  motion  was 
accepted. 

Ruth  Bradem  Weber  et  al  d/b  Es- 
cambia Broadcasting  Co.,  Pensacola, 
Fla. — Granted  petition  for  leave  to 
amend  application  for  new  station  and 
said  amendment  as  filed  with  motion 
was  accepted. 

Central  Kentucky  Broadcasting  Co., 
Lexington,  Ky.— Granted  motion  for 
leave  to  amend  application  for  new 
standard  station  and  said  amendment 
filed  with  motion  was  accepted. 

WHEC  WHEC  Inc.,  Rochester,  N.  Y.— 
Granted  motion  for  leave  to  amend  ap- 
plication for  CP  and  amendment  filed 
with  motion  was  accepted. 

Metropolitan  Broadcasting  Service, 
New  York — Granted  motion  for  leave  to 
amend  application  and  amendment 
filed  with  motion  was  accepted. 


Applications 


Page  88    •    November  26,  1945 


OCTOBER  16 
(Not  previously  reported) 
98.7  mc 

NEW-FM  Washington  Broadcasting 
Co,.  Washington,  Pa.— CP  new  FM  sta- 
tion. Channel  54  (98.7  mc),  with  6,590  sq. 
mi.  coverage,  $25,300  est.  cost.  Applicant 
is  licensee  WJPA.  Proposed  program- 
ming per  mo.  to  be  91  hrs  (17%)  com- 
mercial. Total  assets  $69,245.32.  Legal 
counsel — E.  D.  Johnston,  Washington. 
Eng.  counsel — George  C.  Davis,  Wash- 
ington. 

OCTOBER  19 
(Not  previously  reported) 
1450  kc 

NEW-AM  Arkansas  Airwaves  Co., 
North  Little  Rock,  Ark. — CP  new  stand- 
ard station  1450  kc  250  w  unl.  Stock: 
400  sh  common  no  par  authorized;  all 
issued  and  outstanding.  Officers  and 
stockholders:  Carl  Kiehl,  pres.,  4  sh 
(1%);  Phillip  G.  Back,  sec,  132  sh 
(33%);  John  F.  Wells,  v-p  and  treas., 
33%;  Maurice  E.  Moore,  dir.,  33%. 
Kiehl  is  former  chief  eng.  police  radio 
station  at  North  Little  Rock,  now  radio 
supervisor,  National  Fireworks  Inc.,  at 
Naval  Ordnance  Plant  and  Camden, 
Ark.  Back  is  member  of  Robert  T.  Scott 
&  Assoc.,  Little  Rock  adv.  agency.  Wells 
is  pres.  and  mgr.  The  Quapaw  Printing 
Co.  and  operator  Arkansas  Daily  Legis- 
lative Digest.  He  was  sec.  to  state  Gov. 
in  1937  and  is  ex-city  editor  of  Arkan- 
sas Gazette.  Moore  is  pres.  Brown  Mo- 
tor Coaches  and  gen.  mgr.  Arkansas 
Motor  Coaches,  bus  firms.  Est.  cost 
$15,395.  Proposed  programming  34.5% 
commercial,  25-40%  transcribed.  Eng. 
counsel— Commercial  Radio  Equipment 
Co.,  Washington.  Legal  counsel — Frank 
Stollenwerck,  Washington. 

NOVEMBER  16 
Amendments 
E.  Anthony  &  Sons  Inc.,  Boston — CP 

new  commercial  TV  station,  Channel  2 
(60-66  mc)  with  ESR  3706,  amended  to 
request  Channel  3  (60-66  mc),  ESR 
1515,  specify  studio  site  and  change 
trans,  site. 

WCBS  Inc.,  Springfield,  111. — CP  new 
FM  station,  46.1  mc,  12,918  sq.  mi.  cov- 
erage, amended  re  ant.  changes  and 
change  trans,  site. 

NOVEMBER  20 
97.9  mc 

WMTW  The  Yankee  Network  Inc., 
Portland,  Me.— CP  change  43.9  mc  to 
Channel  50  (97.9  mc),  change  coverage 
from  31,000  sq.  mi.  to  "to  be  furnished", 
move  studios  from  Boston,  Mass.,  to 
Portland,  Me.,  and  make  changes  in 
ant.  system  and  install  new  equip. 

Amendments 
WATX  The  Regents  of  The  Univer- 
sity of  Michigan,  Ann  Arbor— Mod.  CP 
(as  mod.)  to  change  frequency  to  "to 
be  determined  by  FCC",  change  power 
and  type  trans,  to  "to  be  determined", 
change  trans,  site,  amended  to  request 
extension  of  time  from  12-16-45  to 
6-16-46  only. 

Unity  Corporation  Inc.,  Erie,  Pa.— CP 
new  FM  station  on  frequency  to  be  de- 
termined by  FCC  and  4,940  sq.  mi.  cov- 
erage, amended  to  change  coverage  to 
673  sq.  mi. 

The  Messenger  Publishing  Co.,  Athens, 
O.— CP  new  FM  (Metropolitan)  station, 
49.1  mc,  8,940  sq.  mi.  coverage,  amend- 
ed to  change  coverage  to  13,300  sq.  mi., 
population  from  444,946  to  769,000,  make 
changes  in  ant.  system  and  change 
trans,  site  to  "on  a  hill  South  of 
Athens,  Ohio". 

KEVR  Evergreen  Broadcasting  Corp., 
Seattle— CP  increase  250  w  to  10  kw, 

ROADCASTING    •  Telecasting 


,'nstall  new  trans,  and  DA-DN,  change 
trans,  site  from  Seattle  to  Portage  on 
Maury  (Vashon)  Island,  Washington, 
amended  to  change  trans,  site. 

Applications  Dismissed 
RadiOhio   Inc.,    Portsmouth,    O. — CP 
new  FM  station,  44.9  mc,  2,273  sq.  mi. 
coverage  (request  of  attorney). 

NOVEMBER  21 
KMO    Carl    E.    Haymond,  Tacoma, 
Wash. — License  to  cover  CP  authorizing 
changes  in  aux.  trans,  equip. 

1230  kc 

WKVM  American  Colonial  Broadcast- 
ing Corp.,  Arecibo,  P.  R. — License  to 
cover  CP  (as  mod.)  authorizing  new 
standard  station.  Also  authority  to  de- 
termine operating  power  by  direct 
measurement  of  ant.  power. 

Amendments 

Merrimac  Broadcasting  Co.  Inc., 
Lowell,  Mass. — CP  new  PM  station  on 
frequency  to  be  assigned  by  FCC  and 
coverage  to  be  determined,  amended  to 
change  frequency  to  Channel  30  (93.9 
mc)  and  trans,  site  from  North  And- 
'over  to  Andover,  Mass. 

Allen  B.  DuMont  Laboratories  Inc., 
Washington — CP  new  commercial  TV 
station  on  Channel  1  (50-56  mc)  with 
ESR  155,  amended  to  change  frequency 
to  Channel  5  (76-82  mc),  ESR  to  172, 
make  changes  in  ant.  system  and 
changes  in  visual  trans. 

Lloyd  A.  Pixley,  Martha  P.  Pixley, 
Milton  A.  Pixley  and  Grace  M.  Pixley 
d/b  The  Pixleys,  Columbus,  O. — CP  new 
FM  station  on  48.5  mc,  12,500  sq.  mi. 
coverage,  amended  to  change  frequency 
to  "to  be  selected  by  FCC",  coverage 
to  11,690  sq.  mi.,  make  changes  in  ant. 
system  and  change  type  trans. 

Amarillo  Broadcasting  Corp.,  Ama- 
rillo,  Tex. — CP  new  FM  station  (Metro- 
politan) on  45.1  mc  and  5,600  sq.  ml. 
coverage,  amended  to  change  ant.  sys- 
tem. 

Lee  Broadcasting  Inc.,  Quincy,  111.— 
CP  new  FM  station  (Metropolitan)  on 
44.1  mc  and  approx.  15,300  sq.  mi. 
coverage,  amended  to  change  name 
from  Illinois  Broadcasting  Corp.  to  Lee 
Broadcasting  Inc.,  coverage  to  15,400  sq. 
mi.,  trans,  site  from  Quincy  to  East 
Quincy,  111.,  specify  ant.  system  and 
change  type  trans. 


American  Net  Affiliate 
Meetings  Are  Scheduled 

STATIONS  affiliated  with  Amer- 
ican in  the  Midwest  will  meet  in 
Minneapolis  Dec.  5  at  the  invita- 
tion of  C.  T.  Hagman,  WTCN, 
district  representative  of  the  net- 
work's stations  advisory  commit- 
tee. John  H.  Norton  Jr.,  station 
relations  manager  of  American, 
will  attend  the  meeting  to  discuss 
general  operational  problems,  pro- 
gramming and  other  matters  of 
station-network  interest  with  the 
area's  broadcasters. 

Minneapolis  meeting  will  be  fol- 
lowed by  one  in  Detroit  Dec.  11 
called  by  H.  Allen  Campbell, 
WXYZ  Detroit,  district  represent- 
ative for  American  affiliates  in  the 
Michigan-Indiana-Ohio  area.  Mr. 
Norton  has  recently  returned  from 
district  meetings  Nov.  1  in  Char- 
lotte called  by  W.  C.  Bochman, 
WCOS  Columbia,  S.  C;  Nov.  5  in 
Birmingham  called  by  Henry  P. 
Johnston,  W  S  G  N  Birmingham, 
and  Nov.  8  in  Fort  Worth  called 
by  Harold  Hough,  KGKO.  Dates 
have  not  yet  been  set  for  regional 
meetings  in  the  Atlantic  and  Pa- 
cific coast  and  mountain  areas. 


Guild  Pamphlet 
RADIO  WRITERS  Guild  has  printed  a 
29-page  pamphlet  titled  "Credit  Bulle- 
tin", listing  union  writers  and  the  types 
of  scripts  they  do.  Dorothy  Bryant,  na- 
tional secretary  of  the  Guild,  explained 
that  the  first  edition  does  not  list  all 
the  Guild  members  but  that  the  second 
edition  to  be  published  next  spring 
will  be  expanded. 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Pre.s  Bldg.,  Wash.,  D.  C 


GEORGE   C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C. 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 
CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


MAY   and  BOND 

CONSULTING  RADIO  ENGINEERS 
★     ★  ★ 
1422   F   St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.      •      Republic  3984 


WORTHINGTON  C.  LENT 

Consulting  Engineers 

INTERNATIONAL  BLDG.  WASH..  D.  C- 
1319  F  STREET  N.  W.        DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


UNIVERSAL  RESEARCH  LABORATORIES 

D0UGUS  5380  SAN  FRANCISCO 


MeNARY  &  WRATHALL 
CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  1205 
Washington,  D.  C. 


Radio  Engineering  Consultant.  ' 
Frequency  Monitoring 


Commercial  Radio  Equip.  Co. 

•  International  Building,  Washington,  D.  O. 

•  321  E.  Gregory  Boulevard.  Kansas  City,  Mo. 

•  Cross  Roads  <rf  the  World.  Hollywood,  CaU' 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


HAROLD  B.  ROTHROCK 

Consulting  Radio  Engineer 

301  N.  Greenbrier  St. 
Arlington,  Va. 
Chestnut  2267 


HERBERT  L.WILSON 

and  associates 
Consulting  radio  Engineers 
am  fm  television  facsimile 
1018  Vermont  Ave.,  n.w,  Whshinstom  8,0.0. 

RATIONAL  7161  ~ 


GOMER   L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Warfield  9089 

College  Park,  Md. 


Equipment  Engineering  Co. 

En«ineerin$  St  Installations  Of 

Radio  Stations 
1436  Main  Street     Columbia,  S.C. 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


PAUL  60DLEY  CO. 

CONSULTING  RADIO  ENGINEERS 

MONTCLAIR.N.J. 

MO 2-7859  


RING  &  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 
Munsey  Bldg.   •   Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washin9ton  5,  D.  C. 
Decatur  1234 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  14th  St.  N.W.         ME.  4477 
Washington,  D.  C. 


gAto  W.  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PL,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


KEAR  &  KENNEDY 

Consulting  Radio  Engineers 
Albee   Building  REpublic  1951 

Washington,  D.  C. 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Francisco,  California 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  89 


—Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only— Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


 Help  Wanted  

Wanted — Veteran  first  class  license  hold- 
er for  transmitter  and/or  studio  for 
Rocky  Mountain  1  kw  outlet.  State 
education  and  experience.  Box  661, 
BROADCASTING. 


First  class  operator  for  one  kilowatt 
NBC  affiliate  Rocky  Mountain  area. 
Box  467,  BROADCASTING. 


Maintenance  engineer  for  network  Idaho 
station  preparing  for  FM  in  15,000  pop- 
ulation town  with  abundant  fishing 
and  hunting.  Box  468,  BROADCASTING. 


Help  wanted — Transmitter  man  with 
first  class  license  at  a  progressive  Mich- 
igan station,  good  working  conditions. 
Send  your  qualifications  and  references. 
Box  473,  BROADCASTING. 


Salesman,  not  to  just  sell  time  but  to 
sell  radio  advertising  at  Rocky  Mountain 
Network  station  in  rural  area.  Box  499, 
BROADCASTING. 


Announcer  immediately.  Must  be 
thoroughly  experienced  all  phases  an- 
nouncing, news,  sports,  record  shows, 
turntables  and  controls.  Strictly  sober, 
ambitious,  dependable;  willing  obtain 
restricted  operators  license.  Network  af- 
filiate Carolina  city  25,000.  Salary  $65.00 
48-hour  week.  If  floater  do  not  apply. 
Send  transcriptions,  photo,  references, 
full  details.  Box  520,  BROADCASTING. 


Wanted — Active  associate  experienced 
small  station  management  to  help 
finance  proposed  FM  station  N.  Y. 
suburbs,  possible  AM  outlet  also  avail- 
able. Box  527,  BROADCASTING. 


Situations  Wanted 


Station  manager — Recently  discharged 
from  armed  forces;  37;  married;  13  years 
commercial  broadcast  experience;  fully 
qualified  in  sales,  program  and  station 
management.  Formerly  vice-president 
and  general  manager  of  5000  watt  major 
network  affiliate.  Excellent  references. 
Box  477,  BROADCASTING. 


Engineer — Fifteen  years  experience 
broadcast,  police  and  marine  radio  de- 
sires permanent  situation.  Box  483, 
BROADCASTING. 


Two  engineers  available— Both  have 
several  years  experience,  desire  locate 
at  same  station.  Box  484,  BROADCAST- 
ING. 


Voung  executive  seeks  mangership  new 
station.  Eight  years  experience,  an- 
nouncer, through  commercial  mgr.  Re- 
cently enjoyed  three  years,  Navy  beach- 
head vacation.  Now  wants  position  with 
plenty  of  work,  opportunity,  future. 
Permanent.  Box  485,  BROADCASTING. 


Chief  Petty  officer  discharged  desires 
start  in  radio  in  any  capacity  offering 
opportunity  for  advancement.  College, 
read  copy  well,  excellent  musical  back- 
ground, typist.  26,  married,  will  go  any- 
where.  Reply  Box  488,  BROADCASTING. 
Veteran,  female:  wants  radio  oppor- 
tunity north  of  Mason-Dixon  line,  east 
of  Mississippi.  23,  AFRS  experience, 
Wellesley  graduate.  Trained  and  experi- 
enced in  writing  and  speech.  Capable, 
alert,    excellent    references.    Box  490, 

BROADCASTING.  

Discharged  Marine,  21  months  experience 
as  commercial  manager,  local  desires 
managerial  position  with  local  in  east 
or  south.  Sober,  married,  excellent  ref- 
erences. Can  sell,  write,  announce. 
Knows  what  listeners  want.   Box  493, 

BROADCASTING.  

Chief  engineer — Available  December  15. 
Total  pre-war  experience  10  years.  Good 
engineering  education.  Definite  execu- 
tive ability.  Progressive  ideas.  Married. 
Desire  permanent  placement  with  ex- 
panding station.  Box  494,  BROADCAST- 
ING^  

Young  single  man  of  twenty-five  with 
excellent  educational,  social  and  busi- 
ness background  and  radio  sales  experi- 
ence at  network  affiliates  desires  perma- 
nent position  with  station  or  agency. 

Box  525,  BROADCASTING.  

Copy  editor,  script  writer,  young,  eager, 
.single,  ex-serviceman  desires  radio  news 
job  preferably  In  large  city.  Agency  and 
newspaper  work  also.  Box  501,  BROAD- 
CASTING. 

Page  90    •    November  26,  1945 


Situations  Wanted  (Cont'd) 
Announcer-program  director.  Discharged 
veteran  8  years  network  and  local  ex- 
perience, including  news  and  promo- 
tion. Desires  permanent  connection  with 
progressive  middlewest  or  eastern  sta- 
tion. Age  30,  married,  one  child.  Mini- 
mum $60.00  starter.  Box  502,  BROAD- 
CASTING  

News  editor-newscaster — young,  alert, 
ambitious;  unusually  complete  back- 
ground and  experience;  interested  good 
staff  job  or  managing  small  news  de- 
partment. Box  504,  BROADCASTING. 


Announcer  —  production-ideas-dis- 
charged veteran.  5  years  civilian  experi- 
ence. Manager  2  years,  1000  watt  AFRS 
station.  Handle  talent,  publicity,  pro- 
motion, references,  complete  details, 
transcription.  Available  immediately. 
Prefer  New  York  vicinity.  Box  505, 
BROADCASTING. 


Singer — Baritone,  age  29,  six  years  gen- 
eral announcing  experience.  Wants  con- 
tact with  production  station.  Minimum 
wage— $80.00.  Box  507,  BROADCASTING. 


Ambitious,  willing  worker,  no  experi- 
ence, but  have  training.  Good  voice. 
Go  anywhere.  Immediately.  Box  508, 
BROADCASTING. 


Veteran  Spurns  Old  Job!  I  want  a  bet- 
ter one!  Announcer,  writer,  and  pro- 
ducer for  a  network  outlet  before  the 
war,  buck  private  to  first  lieutenant  in 
the  Army,  my  year  as  manager  of  troop 
broadcasting  stations  for  the  American 
Forces  Network  in  Europe  with  com- 
plete responsibility  for  everything  but 
selling  makes  me  a  good  bet  as  program 
director  or  production  manager  for  a 
web  member  or  livewire  independent. 
Of  course  I  want  enough  dough  to  raise 
that  family  my  wife  and  I  have  been 
writing  each  other  about,  but  most 
important  is  a  chance  to  do  good  and 
satisfying  work — I  love  radio.  Box  509, 
BROADCASTING. 


Announcer — 2  years  experience  commer- 
cial announcing,  news,  copywritlng, 
control  room  technique.  20^2  years  old. 
Want  permanent  position.  Box  510, 
BROADCASTING. 


Chief  engineer — Five  years  broadcast 
experience.  Year  as  chief.  Available 
immediately.  Very  best  of  references. 
Box  511,  BROADCASTING. 


Need  a  capable,  talented  young  man  to 
assist  your  advertising,  sales  or  promo- 
tion manager?  I'm  your  man  Friday, 
every  day!  Diversified  experience.  Box 
512,  BROADCASTING. 


Commercial  manager  of  one  of  Ameri- 
ca's most  successful  stations,  available 
on  percentage  of  salary  overwrite  basis, 
or  will  buy  interest.  Wealth  of  experi- 
ence in  commercial  broadcasting  in- 
cluding regional  network.  Best  of  ref- 
erences. Box  513,  BROADCASTING. 


Veteran — Available  January,  desires 
position  with  small  western  or  mid- 
western  station.  College  graduate,  sec- 
ond class  phone,  seven  years  experience, 
including  two  with  Armed  Forces  Radio. 
Held  managerial  position  prewar.  Pro- 
gram director,  station  manager  with 
AFRS.  Progressive,  reliable,  married. 
Box  516,  BROADCASTING. 


Situations  Wanted  (Cont'd) 
Engineer — Now    employed    major  net- 
work, desires  position  with  independent 
station    as    chief    engineer.  Executive 
ability  and  experience,  capable,  sober. 

Box  518,  BROADCASTING.  

Ex  Army  Captain,  first  class  license 
holder,  two  years  broadcasting  experi- 
ence, four  years  Army  radio  experience, 
desires  engineering  position  with  pro- 
gressive station  on  east  coast.  Age  27, 
married,  dependable,  ambitious,  can 
take  responsibilities.  Full  qualifications 
in  first  letter.  Box  519,  BROADCAST- 
ING.  

Experienced  announcer,  veteran.  2 
years  all  round  experience  with  local, 
regional  stations.  Do  production  and 
write  copy.  Prefer  middlewest  or  west 
coast.  College  education,  single.  Alfred 
Cohen,  325  Riverside  Drive,  New  York, 

N.  Y.  

BA  in  radio  broadcasting,  taught  radio 
production  at  N.Y.U.,  produced  and 
wrote  for  small  stations  while  at  school. 
Veteran,  prefer  south,  west  or  far  west. 
Eugene  Vasilew,  2910  Wallace  Ave.,  New 

York  67,  N.  Y.  

6  years  experience  announcing,  m.c, 
writing.  Veteran.  Manager  of  Army 
overseas  station,  program  director  of 
another.  Held  administrative  shipping 
post  with  AFRS.  Married,  31.  Seeking 
executive  or  program  affiliation.  Larry 
Dysart,  T/Sgt.,  1646  Lucile  Ave.,  Los 
Angeles  26,  Calif. 

Veteran,  radio  engineer.  15  years  ex- 
perience design,  construction,  mainte- 
nance hi-freq.  Commercial  first  tele- 
phone. Speak  Japanese  fluently,  knowl- 
edge Spanish.  Will  travel.  Kawai,  898 
Tuscarora,  St.  Paul,  Minn. 


Ambitious,  experienced  announcer: 
Navy  veteran.  Formerly  with  New  Eng- 
land Network  affiliate.  Wishes  to  join 
staff  of  progressive  northeastern  sta- 
tion. Versatile;  disc  jockey,  sports  news, 
etc.  $50.00.  Leo  Mailer,  14  Mayer  St., 
Brooklyn  6,  N.  Y. 


Engineer— 1st  tele,  2nd  phone,  with  3 
years  engineering  experience;  four  years 
as  chief  operator,  Merchant  Marine. 
Flight  radio  officer,  ATC.  Desires  open- 
ing in  Chicago  area.  '  Wenton  W.  Up- 
church,  241  Olmstead  Rd.,  Riverside, 
111. 


Engineer— 1st  phone  license.  Honorably 
discharged  chief  radio  technician  in 
charge  of  30  radio  transmitters.  Ex- 
perience FM,  Radar,  electronics,  an- 
nouncing, network  operation.  John  M. 
Dailey,  2618  S.  13th  St.,  Tacoma,  Wash. 

Salesman— Young  vet  that,  with  little 
experience,  will  make  outstanding  mem- 
ber of  your  sales  staff.  Ambitious,  in- 
telligent. Just  started  to  get  feet  wet 
in  radio  when  joined  Marine  Corps. 
Raymond  Milici,  11  East  93rd  St.,  New 
York  City. 


Veteran  staff  communication  officer  with 
extensive  executive,  personnel,  sound 
and  studio  recording  experience  desires 
position  preferably  medium  sized  New 
England  city.  Organized  and  conducted 
Navy  Dept.  program  "Voices  from  the 
Fleet"  recording  to  local  stations.  Net- 
work technical  and  production  experi- 
ence. Yale  '33,  amateur  radio  operator 
20  years,  speaks  German  and  French. 
Available  immediately.  Lt.  Comdr.  J.  M. 
Murray,  USNR,  1605  30th  St.,  N.  W., 
Washington,  D.  C. 


Announcer  (veteran).  Presently  free 
lancing  network  commercials.  Also,  one 
spots  as  actor.  Much  to  offer  station 
anywhere.  Seeks  permanent  position 
Producer— "vet-aid"  show,  man-in  - 
street  gimmicks  with  affiliates.  Refer- 
ences—top men  network  radio.  Jack 
Sloane,  215  West  23rd  St.,  New  York 


Situations  Wanted  (Cont'd)  *■ 
Announcer — Naval  veteran  available  for 
permanent  position  15th  December;  3 
years  experience;  specialize  ad  lib  and 
platter  shows;  poetry,  sports,  "man-on- 
the-street"  shows.  Write  or  phone  Jack 
Pyle,  1516  14th  St.,  N.  W.,  Wash.,  D.  C, 

Adams  2003.  

Station  manager — Ten  years  experience 
large  and  small  stations  as  manager, 
production  manager.  Handle  promotion, 
continuity,  announcing,  news.  Consider 
stock  in  lieu  of  part  salary.  Prefer  mid- 
west, southwest  or  Pacific  states.  Army 
experience  AGF  public  relations  liaison. 
Sgt.  Edgar  Parsons,  Chamber  of  Com- 

merce,  Fort  Worth,  Texas.  

Lt.  awaiting  discharge  from  Marine 
Corps  desires  to  enter  broadcasting  field, 
past  6  years  in  Marine  Corps  spent  at 
communications  and  Radar  duty,  have 
1st  class  license.  Lt.  L.  E.  James,  TJSMC, 
HQ  BN,  MT&RC,  Camp  Pendleton,  Calif. 


Available  now!  Experienced,  sober,  de- 
pendable all-around  announcer  with 
pleasant  voice  that  sells.  Best  references 
from  people  you  know.  Box  531,  BROAD- 
CASTING^ *" 

Honorably  discharged  veteran,  25,  mar- 
ried with  family,  5  years  experience  in 
installation,  maintenance,  and  opera- 
tion of  Navy  shore  stations,  air-ground 
equipment  and  all  types  navigational 
aids.  Graduate  of  best  Navy  technical 
schools.  Eager  and  willing  to  work  at  a 
position  with  a  secure  future.  Box  522, 
BROADCASTING. 


Announcer — 7  years  metropolitan  com- 
mercial and  news  experience  before  war. 
Naval  Reserve  honorable  discharge.  Pre- 
fer north  or  east.  Fred  L.  Scott,  2451 
N  Halsted,  Chicago,  Illinois. 


Program-production  man,  top  news 
announcer.  Eager  to  take  charge  these 
departments  in  large  or  small  station, 
offering  top  salary,  stability  and  future. 
Eleven  years  experience.  Perfect  refer- 
ences. No  "Gestapos",  please.  Want 
pleasant  place  to  work  permanently, 
preferably  in  west.  Wire  Box  524, 
BROADCASTING. 


Musical-Clock  "Emsee"  seeks  permanent 
connection  on  progressive  station.  Offers 
dependability  that  is  appreciated  by 
program,  sales  and  engineering  heads. 
Five  years  experience  writing,  produc- 
ing, selling  and  announcing  early  morn- 
ing, news,  telephone-quiz  and  live  and 
recorded  hillbilly  programs.  Good  ad- 
lib.  Family  man.  Top  references.  Box 
532,  BROADCASTING. 


Announcing.  Production — Radio  since 
1939.  Last  2y2  years  part  time  with  5 
kw  Mutual.  Desire  full  time  connection 
with  station  in  city  15,000  to  50,000, 
preferably  in  south  or  southwest.  An- 
nouncing, control  board,  production, 
public  relations.  Speak,  read  Spanish. 
A  little  rusty  on  some  but  can  easily 
improve.  No  desire  to  become  big  time, 
just  interested  in  good  future  for  fami- 
ly. Would  like  to  buy  home  in  Catholic 
community.  34,  married.  Children  8 
and  4  years.  Non  drinker.  Audition  disc 
and  details  on  request.  Resident  Pacific 
Northwest.   Box  514,  BROADCASTING. 


Engineer — Former  air  corps  communica- 
tions officer,  twelve  years  radio  experi- 
ence, 1st  class  license  since  1938,  avail- 
able December  tenth,  desires  job  south- 
east as  chief  engineer  local  station  or 
larger  station  with  chance  for  promo- 
tion. Box  515,  BROADCASTING. 


Position  as  announcer,  part  time  in  col- 
lege town.  Experienced,  can  operate 
board.  Just  out  of  service,  single.  Box 
528,  BROADCASTING. 


{Continued  on  page  91) 


•  Big  time  stations  looking 
for  outstanding  feminine 
voice  for  announcing  or  dra- 
matics should  listen  to  Mars 
Dr.  I.  Q.  coast -to -coast 
broadcast  from  Montgomery, 
Alabama,  November  26th  and 
December  3rd. 

BOX  526,  BROADCASTING 


STATION  MANAGER 

6  years  successful  station  man- 
agement. 

1  '/2  years  assistant  to  manager, 
50  kw  station.  Have  hit  ceiling 
here. 

$9,000.00  salary  minimum  or 
share  profits. 

All  negotiations  in  strict  confi- 
dence. 

BOX  517,  BROADCASTING 


7£  SCHOOL  H 
RADIO  TECHNIQUE 


NEW  YORK  •  CHICAGO 

'America's  Oldest  School  Devoted 
i  Exclusively  to  Radio  Broadcasting 

Comprehensive  Day  and  Evening 
Courses  in  all  phases  of  Radio 
Broadcasting  taught  by  Network 
Professionals.  Moderate  rates. 
For  Full  Details,  Request  Booklet  B. 


ROADCASTING    o  Telecasting 


Census 

(Continued  from  page  16) 

retail,  wholesale  and  service  lines, 
reflecting  the  level  of  business  ac- 
tivity with  total  value  of  retail 
sales,  service  trade  receipts,  and 
wholesale  sales  and  inventory. 

Manufacturing  statistics  pro- 
gram will  provide  facts  on  produc- 
tion as  well  as  movements  of  ma- 
terials from  farm  and  mine 
through  various  stages  of  manu- 
facturing up  to  distribution  chan- 
nels. Census  of  manufactures  has 
not  been  taken  since  1939  because 
of  the  emergency  so  the  first  count 
will  cover  1946.  Present  program 
includes  130  monthly,  quarterly 
and  annual  surveys  needed  to 
measure  industrial  operations. 

Expanded  program  will  furnish 
at  least  on  an  annual  basis  facts 
needed  for  industrial  operations 
during  years  not  covered  by  a  com- 
plete census.  Five-year  complete 
counts  will  be  adequate  instead  of 
the  present  biennial  tabulations,  it 
is  believed,  when  the  current  sur- 
veys are  under  way. 

By  early  1946  the  bureau  ex- 
pects to  make  available  monthly  re- 
ports of  production,  wholesale  and 
retail  sales,  service  trade  receipts 
and  the  quarterly  detailed  reports 
on  the  labor  force.  Secondly,  it  will 
have  more  comprehensive  data  on 
postwar  readjustment,  to  be  avail- 
able in  1947  and  covering  census 
of  business,  manufacturers  and 
consumer  income  for  1946  as  well 
as  sample  population  census  to  be 
taken  in  the  autumn  of  1946. 

Currently  the  bureau  is  assembl- 
ing data  on  the  1945  Census  of 
Agriculture,  which  will  show  farm 
radio  set  ownership  by  counties, 
first  such  figures  since  the  1940 
decennial  census. 


Situations  Wanted  (Cont'd) 

Chief  announcer — 50  kw  metropolitan 
station.  9  years  diversified  experience — 
programming,  production,  sales  and 
management.  Looking  for  any  position 
with  smaller,  friendlier,  progressive  sta- 
tion where  opportunity  is  limited  only 
by  ability.  Best  references.  Please  write 
fully.  I'll  answer  all  replies.  Box  529, 

BROADCASTING. 

Attention  station  manager!  You  may 
have  all  the  business  you  need  now,  but 
I'm  the  kind  of  salesman  you'll  be  pray- 
ing for  before  long.  Fifteen  years  adver- 
tising experience:  A-l  references.  Box 
533,  BROADCASTING.  - 


A-l  announcer  3  years  experience.  Good 
newscaster,  disc  jockey,  ad-lib.  Prefer 
midwest,  will  go  anywhere.  Box  534, 
BROADCASTING. 


Chief  engineer  four  years,  have  installed 
one  BC  station..  Technical  school  gradu- 
ate with  college  mathematical  back- 
ground. Two  years  development  labora- 
tory experience.  Desire  position  with 
progressive  station  or  consulting  firm. 
Box  530,  BROADCASTING. 


Radio  engineer — discharged  from  Air 
Forces.  First  class  phone  license.  Eight 
years  experience  in  radio.  All  phases  of 
broadcasting,  also  FM  and  television 
training.  Desire  permanent  position 
with  progressive  station.  Box  521, 
BROADCASTING. 

For  Sale 

2  Radiotone  Transcription  Turntables, 
new  equipment,  $390.00,  WSSV,  Peters- 
burg, Virginia. 


Two  brand  new  Amertype  recorgraph 
recorders.  Complete  with  accessories; 
100  rolls  tape.  What  do  you  offer?  Box 
523,  BROADCASTING. 


PLANS  for  expenditure  of  more 
than  $3,000,000  for  new  buildings 
for  WHAS  Louisville,  Courier- 
Journal,  Louisville  Times,  and 
Standard  Gravure  Corp.  were  an- 
nounced last  week  by  Barry  Bing- 
ham, president  of  The  Courier 
Journal  and  Louisville  Times  Co. 

The  structure,  planned  for  com- 
pletion by  Jan.  1,  1947,  will  consist 
of  two  units — a  six-story  office 
building  and  a  four-story  building 
for  the  mechanical  departments. 
Fronting  on  Broadway  and  Sixth 
St.,  the  buildings  will  cover  approx- 
imately 250,000  square  feet  and 
will  be  air-conditioned.  A  165x200- 
foot  parking  area  will  be  provided. 

Mr.  Bingham  said  plans  include 
both  frequency  modulation  and 
television  facilities  for  WHAS. 

The  Courier- Journal  and  Times 
have  purchased  new  equipment  in- 
cluding 24  units  of  Goss  presses 
with  four  folders,  equipped  with 
latest  facilities  for  printing  one, 

NBC  Plans  Victory  Bond 
Programs   for    Dec.  8 

NBC  will  observe  its  day  in  the 
"Victory  Bond  drive  Dec.  8  with  an 
all-day  schedule  of  programs  from 
all  parts  of  the  world  emphasizing 
the  final  war  loan.  Theme  will  be 
"Peace  Is  Worth  Paying  For". 

Network  programs,  supervised 
by  C.  L.  Menser,  NBC  vice-presi- 
dent in  charge  of  programs,  will 
show  dramatically  the  connection 
between  the  purchase  of  bonds  and 
the  aims  of  the  drive — rehabilita- 
tion, return  of  troops,  investment 
in  the  future,  and  prevention  of 
inflation.  Network  news  and  spe- 
cial events  department  will  sched- 
ule pickups  around  the  world  and 
present  leaders  in  industry,  labor, 
armed  forces,  and  agriculture. 
Commercial  sponsors  also  have 
been  invited  to  participate. 


two,  and  three  colors  with  black, 
Mr.  Bingham  announced.  Standard 
Gravure  Corp.  has  purchased  two 
new  presses  capable  of  printing  up 
to  four  colors. 

Plans  for  the  new  structure  re- 
sulted from  a  two-year  study  of 
radio,  newspaper  and  gravure 
needs.  Buildings  were  designed  by 
Lockwood-Greene  Engineers  Inc., 
New  York,  in  collaboration  with 
Joseph  H.  Kolbrook,  Louisville. 
Some  of  the  interior  layout  was 
designed  by  Serge  A.  Birn  & 
Assoc.,  Louisville  industrial  de- 
signers. 


Brand  Names  Research 
Expansion    Is  Planned 

NAB,  American  Assn.  of  Adver- 
tising Agencies,  Assn.  of  National 
Advei'tisers,  and  American  News- 
paper Publishers  Assn.,  will  each 
be  invited  to  elect  one  member  to 
the  board  of  directors  of  Brand 
Names  Research  Foundation,  New 
York.  In  addition,  foundation  plans 
to  increase  its  board  of  directors 
from  15  to  25  members  as  a  part 
of  its  program  for  greater  research 
and  service  to  business  and  in- 
dustry. 

Five  trade  associations  whose 
membership  is  largely  composed 
of  branded  product  manufacturers 
will  also  be  selected  each  year  to 
name  a  member  to  the  board  of  di- 
rectors. Foundation  was  established 
in  1943  by  leading  brand  product 
manufacturers  to  study  competi- 
tive distribution  and  to  provide 
information  on  the  economic  serv- 
ices of  the  brand  name  system. 


Helen  Reber 

HELEN  REBER,  49,  wife  of  John 
Reber,  vice-president  in  charge  of 
radio  for  J.  Walter  Thompson,  New 
York,  died  Nov.  15  in  New  York. 


WGN  WINS  DISPUTE 
OVER  'ADVENTURE9 

DISSENSION  over  who  would 
control  Human  Adventure,  WGN- 
U.  of  Chicago  scientific  drama  re- 
cently dropped  by  Revere  Copper 
&  Brass,  ended  last  week  with 
WGN  winning  out  in  its  argument 
that  program  should  be  staff  pro- 
duced. 

Adventure  will  return  after  a 
two  weeks  absence  from  Mutual  at 
a  new  time,  Wednesday,  Dec.  5, 
9-9:30  p.m.  Buck  Gunn,  WGN  pro- 
gram director  is  program  super- 
visor, assisted  by  Francis  Cough- 
lin,  script  editor  and  director  and 
Morrison  Wood,  producer.  Both 
are  WGN  staff  members. 

U.  of  Chicago  will  continue  to 
supervise  research  and  clearance 
of  final  scripts.  Now  that  show  is 
again  sustaining,  Adventure  will 
return  to  original  format  of  hav- 
ing U.  of  Chicago  faculty  member 
act  as  "host"  on  each  broadcast. 
Arts,  philosophies  and  humanities 
are  to  be  stressed,  rather  than 
scientific  discovery. 


Freer  Confirmed 

RENOMINATION  of  Robert  E. 
Freer  of  Ohio  for  a  third  term  on 
the  Federal  Trade  Commission 
[Broadcasting,  Nov.  19]  was  con- 
firmed last  week  by  the  Senate. 
Twice  chairman  of  FTC,  Mr.  Freer, 
a  Republican,  was  first  appointed 
to  the  commission  in  1935.  Term  is 
for  seven  years. 


Profit  much  above 
average 

Advertiser  is  the  sole  owner 
of  a  thriving  business  in  the 
electronic  field.  Present  cap- 
ital $100,000  with  high 
credit  rating  and  good  bank- 
ing connections.  More  busi- 
ness in  sight  than  I  can  pos- 
sibly handle  with  present 
resources.  Golden  oppor- 
tunity for  a  few  clean-cut 
associates  who  can  invest 
upwards  of  $5,000  each  in 
corporation.  Principals  only. 
The  turnover  in  this  field  is 
rapid  —  profit  possibilities 
enormous. 

Box  446,  BROADCASTING 


PROPOSED  new  home  of  WHAS  Louisville,  the  Courier-Journal  and 
Louisville  Times  and  Standard  Gravure  Corp.  is  pictured  above.  Six-story 
office  building  and  four-story  building  for  mechanical  departments  are 
planned  for  completion  by  Jan.  1,  1947,  at  a  cost  of  more  than  $3,000,000. 

New  WHAS  Quarters  Included 
In  $3,000,000  Building  Plans 


BROADCASTING    •  Telecasting 


November  26,  1945    •    Page  91 


M.  M.  COLE  CO. 

823  S.  WABASH  AVE. 

CHICAGO  5.  ILL 


Idaho's  Most  Powerful 


TIP  FROM 
NEIGHBOR 


It  will  pay  you  to  consider  the  vast 
possibilities  of  this  great  neigh- 
boring market.  We'll  gladly  pre- 
sent facts  as  well  as  f  igureson  how 
American  advertisers  can  profit- 
ably use  our  network. 


RADIO  PROGRAMAS  DE  MEXICO 


^  -  5000  WATTS  1330  KC 

^EVD 

ENGLISH  •  JEWISH  •  ITALIAN 

National  Advertisers  consider  WEVD 
a  "most"  to  cover  the  great  Metro- 
politan New  York  Market. 

Send  for  WHO'S  WHO  on  WCVO 
WEVD  - 117  West  46*  Street  Mew  Vert  *  *• 


Page  92    •    November  26,  1945 


Lea  BUI 

{Continued  from  page  17) 

for  several  weeks  with  members  of 
the  Federal  Communications  Bar 
Assn.  Legislative  Committee  on  an 
overall  revision  of  the  Communica- 
tions Act.  He  plans  to  introduce  a 
measure  either  late  this  year  or 
early  next.  Meanwhile,  with  Pe- 
trillo's  latest  edict  forbidding  net- 
works and  station  from  duplicating 
AM  programs  on  FM  without  pay- 
ing a  standby  fee  or  hiring  extra 
musicians,  the  California  Repre- 
sentative said  he  felt  Congress 
must  take  immediate  action. 

Pending  before  the  House  Stand- 
ing Committee  are  several  bills  to 
amend  the  Communications  Act. 
These  include  the  Holmes  Bill 
(HR-1109),  a  duplicate  of  the  old 
Sanders  Bill  of  1941;  the  Vanden- 
berg  and  Dondero  Bills;  HR-4314 
by  Rep.  Celler  (D-N.  Y.)  giving  the 
FCC  authority  over  station  sale 
prices,  and  HR-3716,  introduced  by 
Rep.  Wigglesworth  (R-Mass.) 
which  would  require  broadcasters 
to  make  their  stations  available  to 
virtually  anybody  who  wanted  to 
make  a  speech. 

Chairman  Lea  plans  to  refer 
overall  radio  legislation  to  his  sub- 
committee on  communications  early 
next  year.  On  the  subcommittee 
are  Reps.  Bulwinkle  (N.C.),  chair- 
man; Chapman  (Ky.),  Priest 
(Tenn.),  Sadowski  (Mich.),  Har- 
less  (Ariz.),  Murphy  (Pa.),  Sulli- 
van, (Mo.),  Democrats;  Marcon- 
tonio  (N.  Y.),  American  Labor 
Party;  Wolverton  (N.  J.),  Holmes 
(Mass.),  Reece  (Tenn.),.  Halleck 
(Ind.),  Brown  (0.),  Hall  (N.  Y.), 
Republicans. 

Following  is  text  of  the  Lea 
Bill  (HR-4737) : 

A  BILL 

To  prevent  control  of  broadcasting  by 
coercive  practice. 

Be  it  enacted  by  the  Senate  and  House 
of  Representatives  of  the  United  States 
of  America  in  Congress  assembled,  that 
the  Communications  Act  of  1934,  as 
amended,  is  amended  by  inserting  after 
section  505,  three  new  sections,  as  fol- 
lows: 

COERCION  TO  COMPEL  HIRING  EM- 
PLOYES NOT  WANTED  BY 
EMPLOYER 

SEC.  506.  That  any  person  who  wil- 
fully coerces,  compels  or  constrains,  or 
who  threatens  to  Injure  an  owner,  op- 
erator or  other  person  having  control 
of  a  broadcasting  station,  or  a  member 
of  his  family,  his  property,  or  his  busi- 
ness; or  otherwise  attempts  to  coerce, 
compel,  or  constrain  such  owner,  opera- 
tor or  person  in  charge  of  such  sta- 
tion, against  his  will,  to  pay  or  compen- 
sate or  to  employ,  hire,  contract  for  em- 
ployment or  hire,  or  to  pay  more  than 
once  for  services  performed,  or  other- 
wise to  obligate  himself  for  or  on  ac- 
count of  the  employment  or  hiring  or 
the  purported  employment  or  hiring  of 
a  person  or  persons,  or  to  pay.  a  sum 
of  money  or  other  thing  of  value  in  lieu 
of  failure  to  employ  a  person  or  persons 
in  excess  of  the  number  wanted  by  the 
employer  for  performance  of  such  serv- 
ice; or  to  pay  any  money  or  other  thing 
of  value  for  services  not  to  be  per- 
formed; or  to  extort  or  to  attempt  to 
extort  money  or  anything  of  value  by 
any  such  means;  in  connection  with 
radio  broadcasting  of  sound  or  televi- 
sion, shall  be  guilty  of  a  felony  and,  on 
conviction  thereof,  punishable  by  im- 
prisonment of  not  more  than  two  years, 
or  by  a  fine  of  not  more  than  $5,000, 
or  both. 

COERCION  TO  COMPEL  PAYMENT  OF 
TRIBUTE  FOR  USE  OF  BROAD- 
CASTING MATERIALS 
SEC.  507.  That  any  person  who  wil- 
fully coerces,  compels  or  constrains,  or 


Back  Again 

RICHARD  SANVILLE, 
CBS  director  on  Cream  of 
Wheat  Corp.'s  Let's  Pretend, 
threw  his  back  out  of  joint 
last  week  while  giving  a  cue 
foj-  the  show.  He  did  the 
same  thing  last  year  on  the 
same    show    and    in  same 


who  injures  or  by  threats  attempts  to 
injure  an  owner,  operator  or  other  per- 
son having  control  of  a  broadcasting 
station,  or  member  of  his  family,  his 
property,  or  his  business;  or  who  induces, 
incites,  or  by  threats  attempts  to  induce 
or  Incite  a  boycott  against  a  third  per- 
son or  organization;  or  otherwise  at- 
tempts to  coerce,  compel  or  constrain 
such  owner,  operator,  or  person  in 
charge  of  such  station,  against  his  will, 
to  pay  tribute  for  the  privilege  of  pro- 
ducing, preparing,  manufacturing,  sell- 
ing, operating,  using,  or  maintaining 
any  material,  machines,  or  equipment, 
used  or  intended  to  be  used  in  radio 
broadcasting,  or  so  used  or  intended  to 
be  used  for  recordings,  transcriptions, 
or  mechanical,  chemical,  or  electrical 
reproductions  in  any  form,  which  are 
so  used,  or  intended  to  be  so  used, 
either  directly  or  indirectly,  in  the  op- 
eration of  any  radio  broadcasting  sta- 
tion, or  in  the  production,  preparation, 
performance,  or  presentation  of  any  ra- 
dio or  television  program;  or  otherwise 
coerces,  compels,  or  constrains  another 
person  to  impose  any  restrictions,  or 
compel  any  tribute  upon  the  lawful 
production,  preparation,  manufacture, 
sale,  operation,  use  or  maintenance  of 
material  or  equipment  so  used  or  in- 
tended to  be  used,  against  the  owner, 
operator,  or  person  in  charge  of  a  broad- 
casting station,  or  other  person,  to  pre- 
vent the  use  thereof  by  a  broadcasting 
station;  or  to  pay  tribute  to  any  per- 
son or  organization  in  recognition  of  a 
purported  continuing  financial  interest 
in  a  broadcast  for  which  payment  has 
been  made;  shall  be  guilty  of  a  felony 
and  punishable  by  imprisonment  for 
not  more  than  two  years,  or  by  a  fine 
of  not  more  than  $5,000,  or  both. 

COERCION  TO  PREVENT  PARTICIPA- 
TION OF  NONCOMPENSATED 
EMPLOYES 

SEC.  508.  That  any  person  who,  wil- 
fully, requires,  coerces,  compels,  con- 
strains or  threatens  to  require,  coerce, 
compel  or  constrain  the  operator,  owner 
or  person  having  control  of  a  broadcast 
station,  against  his  will,  from  broad- 
casting or  permitting  the  broadcast- 
ing over  such  station  of  a  non-commer- 
cial educational  or  cultural  program, 
for  which  the  participants  in  such  pro- 
gram receive  no  money  or  other  article 
or  thing  of  value  for  such  service  other 
than  their  actual  necessary  expenses, 
and  where  the  owner,  operator,  or  per- 
son having  control  of  such  station 
neither  pays,  gives  nor  receives  any 
money,  article  or  other  thing  of  value 
on  account  of  such  broadcast,  shall  be 
guilty  of  a  felony  and,  on  conviction 
thereof,  punishable  by  a  fine  of  not 
more  than  $5,000,  or  Imprisonment  for 
not  more  than  two  years,  or  both. 


Oechsner  on  Trials 

FREDERICK  C.  OECHSNER, 
European  news  manager  of  UP, 
is  head  of  the  UP  staff  covering 
the  Nuremberg  war  criminals 
trials.  Working  with  him  are  seven 
other  members  of  the  UP  staff. 
R.  H.  Shackford,  chief  of  the  UP 
State  Department  staff  at  Wash- 
ington, is  in  London  directing  UP 
coverage  of  preliminary  sessions  of 
the  United  Nations  organization. 
Reynolds  Packard,  UP  correspond- 
ent who  has  covered  news  from 
Ethiopia  to  Germany,  reached 
Shanghai  last  week  enroute  to  re- 
port the  Chinese  Nationalist-Com- 
munist conflict  along  the  Manchur- 
ian  border. 


Expanded  Budget 
For  NAB  Proposed 

Larger  Appropriations  Needed 
To  Cover  New  Activities 

GREATLY  increased  operating 
budget  to  finance  expansion  of 
NAB  functions  and  personnel 
projected  with  election  of  Judge 
Justin  Miller  as  president,  will  be 
considered  by  the  association's  Fi- 
nance Committee  which  meets  Dec 
13-14  in  Washington. 

With  its  expanded  activity  in 
1946  the  association  will  require 
larger  appropriations  all  down  the 
line.  Merger  with  FM  Broadcasters 
Inc.,  in  which  FMBI's  stations  be- 
came NAB  members,  and  creation 
of  the  FM  Dept.  under  Robert  T. 
Bartley,  added  additional  office 
space  and  facilities.  Moreover  the 
special  activities  of  this  depart- 
ment will  require  additional  funds. 

Strengthening  of  the  Dept.  of 
Broadcast  Advertising  by  naming 
of  J.  Allen  Brown,  general  mana- 
ger of  WFOY  St.  Augustine,  Fla., 
as  assistant  to  Frank  E.  Pellegrin, 
department  head,  [Brdadcasting, 
Nov.  19],  will  mean  a  material 
increase  in  funds.  Mr.  Brown  will 
concentrate  on  small  market  sta- 
tion activities. 

Moreover  the  department  will 
enlarge  its  retail  activity  by  de- 
veloping further  the  Retail  Promo- 
tion Plan  started  three  years  ago. 
With  conclusion  of  the  one-year 
radio  experiment  at  Joske's  depart- 
ment store  in  San  Antonio  the  de- 
partment will  have  basis  for  in- 
tensified retail  promotion. 

The  employe  relations  activity  of 
the  NAB  will  receive  attention  in 
1946  under  a  plan  approved  by  the 
board  of  directors  last  summer  and 
reaffirmed  at  the  Oct.  1-2  meeting. 


:o.,  will  I 
Foods,  I 


Food  Firm  Merger 

MERGER  OF  HUNT  Foods  and 
California  Conserving  Co.,  two  of 
the  West's  oldest  food  processors, 
was  ratified  by  stockholders  of 
Hunt  Food  Inc.  at  a  meeting  in 
Hay  ward,  Cal.  Nov.  19.  M.  E. 
Wangenheim,  formerly  president 
of  California  Conserving  Cc 
become  president  of  Hunt 
whose  former  president,  Frederick 
R.  Weisman,  becomes  executive 
vice-president  of  the  combined  or- 
ganization. No  change  in  person- 
nel or  operational  policies  of  either 
company  is  contemplated. 


Il/here  "J)un 
S.J3radsireet' 
meety/ooper 


BROADCASTING  • 


TV 

(Continued  from  page  15) 
respect  to  television  operating 
schedules  was  a  compromise  be- 
tween its  original  proposal  and 
that  offered  by  Paul  W.  Kesten, 
CBS  executive  vice-president,  at 
oral  arguments  on  the  rules  last 
month.  Mr.  Kesten,  whose  proposal 
was  given  considerable  support  by 
independent  broadcasters,  had  de- 
clared that  the  plan  to  require  six 
hours  daily  of  television  program- 
ming amounted  to  a  notice  to  pros- 
pective licensees  to  stay  out  of  tele- 
vision unless  they  had  millions  of 
dollars  to  carry  it.  He  therefore 
advocated  that  only  one  hour  of 
telecasting  per  day  be  required  un- 
til set  ownership  reached  10%  of 
the  homes  in  the  area  and  that  the 
number  of  hours  be  stepped  up  as 
proportion  of  sets  increased. 

The  minimum  of  28  hours  per 
week  decided  upon  by  the  Commis- 
sion was  proposed  by  both  Bam- 
berger and  TBA.  The  latter  or- 
ganization, however,  had  suggested 
that  the  rule  not  take  effect  until 
a  station  had  been  in  operation  six 
months.  TBA  thought  the  42-hour 
minimum  might  be  required  after 
a  year's  operation.  Neither  NBC 
nor  American  objected  to  the  42- 
hour  proposal. 

Opposition  Voiced 

Opposition  to  the  rule  on  multiple 
ownership  had  been  voiced  at  the 
hearings  on  the  ground  it  would 
interfere  with  television  develop- 
ment. NBC  objected  to  any  fixed 
limit  on  the  number  of  stations 
licensed  to  one  owner,  pointing  to 
plans  for  a  video  network  requir- 
ing ownership  of  seven  key  sta- 
tions. TBA  had  urged  that  the  rule 
as  written  be  given  liberal  con- 
struction. 

The  application  of  chain  broad- 
casting rules  to  television  also  was 
opposed  by  NBC  as  a  step  which 
might  handicap  the  new  industry. 
TBA  thought  the  rules  applicable 
to  stations  engaged  in  network 
broadcasting  should  be  left  in  a 
tentative  status  subject  to  review 
as  the  art  develops. 

The  rule  requiring  use  of  common 
antenna  sites  had  been  generally 
favored,  TBA  foreseeing  some  local 
problems  and  NBC  expressing  sat- 
isfaction providing  the  requirement 
does  not  apply  to  structures. 

The  Commission  had  not  previ- 
ously formulated  rules  governing 
announcement  of  mechanical  re- 
productions, station  identification 
or  sharing  of  channels  but  had  in- 
vited comment  on  these  matters. 
Several  industry  spokesmen  op- 
posed any  requirement  to  "label" 
use  of  film  in  television.  The  rule 
that  station  identification  be  given 
at  least  hourly  and  that  both  aural 
and  visual  announcements  be  used 
was  suggested  at  the  hearings.  Sen- 
timent toward  channel-sharing  was 
mixed,  with  some  of  the  larger 
broadcasters  opposing  it  and  the 
smaller  ones  favoring  it. 

Commission's  action  on  the  allo- 
cations was  greeted  by  J.  R. 
Poppele,  TBA  president,  as  having 
"swung  open  the  doors  for  the  ex- 

BROADCASTING    •  Telecasting 


pansion  of  a  television  service 
across  the  nation."  Expressing 
gratification  that  the  association 
was  able  to  assist  the  FCC  in  reach- 
ing "this  all-important  decision", 
he  pointed  out  that  the  assignments 
for  the  first  140  market  areas  are 
basically  those  suggested  by  TBA. 

"Television  is  now  ready  for  the 
American  public,"  said  Mr.  Poppele. 
"Scores  of  manufacturers  are  ex- 
pected to  begin  the  construction  of 
television  receivers  early  next  year, 
in  all  screen  sizes  and  in  prices 
ranging  from  $100  upwards.  The 
employment  potential  in  this  new 
industry  will  be  immense  and  many 
servicemen  returning  to  civilian  life 
trained  in  electronic  methods  and 
radar  will  find  in  television  a  made- 
to-order  field  for  their  talents. 

"New  television  stations  are  ex- 
pected to  go  on  the  air  late  in  1946 
with  a  considerably  larger  number 
of  stations  entering  the  field  dur- 
ing 1947  and  1948.  It  is  to  be  hoped 
that  by  1950  network  television  on 
a  national  basis  shall  have  been 
achieved.  Certainly  within  a  few 
months  network  television  will  be 
in  regular  operation  between  Wash- 
ington, Philadelphia,  New  York 
City  and  Schenectady,  N.  Y." 


DUNN  TO  BERMUDA; 
REPLACES  RUSSELL 

IN  A  LAST-MINUTE  change, 
Assistant  Secretary  of  State  James 
Clement  Dunn  replaced  Assistant 
Secretary  Donald  Russell  as  chair- 
man of  the  American  delegation 
and  chairman  of  the  British- 
American  telecommunications  con- 
ference which  opened  last  Wednes- 
day in  Bermuda. 

Mr.  Dunn  was  chosen  because  he 
is  in  charge  of  European  affairs. 
The  British  requested  the  U.  S.  to 
provide  a  chairman  for  the  ses- 
sions. He  plans  to  remain  through- 
out the  conference,  whereas  Mr. 
Russell  had  planned  to  return  to 
Washington  shortly  after  opening 
the  meetings,  leaving  FCC  Chair- 
man Paul  A.  Porter,  vice-chairman, 
in  charge  [Broadcasting,  Nov. 
19].  George  Pierce  Baker,  director 
of  the  Office  of  Transportation  & 
Communications  Policy,  State 
Dept.,  is  deputy  to  the  chairman. 

Delegates  in  addition  to  those 
listed  in  the  Nov.  19  Broadcasting 
are  Sigmund  Timberg,  Office  of  In- 
ternational Trade  Operations, 
Commerce  Dept.,  and  Col.  F.  L. 
Lough,  assistant  chief,  Plans  & 
Operations  Division,  Office  of  Chief 
Signal  Officer,  U.  S.  Army. 

Staff  members,  who  will  handle 
stenographic,  secretarial  and  de- 
tail work  include  Mrs.  Ann  A. 
Finberg,  Mrs.  Margaret  Kohlepp 
and  Mrs.  Virginia  G.  Siler,  Tele- 
communications Division,  and 
Theresa  Michaud,  Office  of  the  As- 
sistant Secretary  for  Economics. 

P  &  G  Shifts  Shows 
PROCTER  &  GAMBLE  Co.,  Cincinnati, 
today  (Nov.  26)  moves  "Road  of  Life", 
now  on  NBC  for  Crisco,  to  CBS,  Mon. 
through  Frl.,  1:45-2  p.m.,  at  the  same 
time  shifting  "Young  Dr.  Malone"  for 
Duz  from  1:45-2  p.m.  to  1:30-1:45  p.m. 
and  eliminating  "Meet  Margaret  Mc- 
Donald", now  broadcast  at  that  time. 
Agency  is  Compton  Adv.,  New  York. 


Radio  Watch 

(Continued  from  page  15) 
buying  department,  United-Rexall. 

The  proposed  New  York  test 
would  be  the  forerunner  of  a  na- 
tionwide service  "as  soon  as  Fed- 
eral authority  through  the  FCC 
would  grant  the  right  of  commer- 
cial application  of  broadcast  and 
sale  to  sponsors  of  time  at  specified 
hours,"  said  the  application.  The 
sponsors  would  be  those  with  prod- 
ucts "well-known  to  the  public  and 
require  no  descriptive  matter  such 
as  soft  drink,  cigarette  and  soap 
companies". 

Estimated  retail  sales  prices 
would  be  $5  for  the  portable 
(pocket)  unit,  $5  for  the  office  desk 
set,  3  inches  by  2%  x  2,  and  $10 
for  the  home  set.  The  price  range 
for  other  small  portable  sets  which 
could  be  tuned  to  receive  the  stand- 
ard band  would  vary  from  $15  to 
$45. 

In  addition  to  manufacture  of 
transmitting  equipment  by  Ray- 
theon, Belmont  Radio  Co.,  receiv- 
ing set  subsidiary  of  Raytheon, 
would  manufacture  receiving  units. 
United  Rexall  Co.,  comprised  par- 
tially of  Liggett,  Owl,  United, 
Whelan  and  Rexall  Stores,  would 
sell  units  along  with  other  trade 
channels,  application  said.  It  was 
estimated  the  developmental  trans- 
mitter in  New  York  would  cost 
$15,000,  antenna  and  studios  an 
additional  $15,000,  with  overall  op- 
erating and  test  costs  for  three 
months  amounting  to  $20,000. 

"Raytheon  and  Belmont  have 
agreed  to  add  to  manufacturing 
costs  of  the  receiving  set  an 
amount  not  in  excess  of  50  cents 
each  to  subsidize  the  operation  of 
the  broadcasting  station  and  de- 
fray other  expenses  of  the  com- 
pany," it  was  stated. 

Electronic  Time  Inc.  would  use 
a  directive  beam  system  located  on 
top  of  the  Lincoln  Bldg.  in  New 
York.  Radius  of  reception  would 
be  about  25  miles.  Station  would 
broadcast  continuously  24  hours 
daily,  using  a  wire  recorder  syn- 
chronized with  Arlington  time  sig- 
nals. Mr.  Mathias,  president, 
would  be  the  only  stockholder, 
holding  all  of  its  151,000  shares. 

The  service  would  be  a  radio 
adaptation  of  the  time  and 
weather  reports  now  provided  in 
many  cities  by  dial  telephone  and 
with  courtesy  sponsorship  an- 
nouncements. 

Another  offshoot  of  the  plan 
would  be  a  home  alarm  clock  serv- 
ice. An  electric  clock,  with  mini- 
ature receiver  built  in,  would  be 
set  off  at  a  predetermined  time  by 
a  radio  signal  on  the  pretuned 
clock  receiver.  Following  the 
alarm  would  come  the  15  seconds 
of  news,  time  and  weather,  by 
courtesy  of  the  sponsor. 

The  application  seeks  a  new  de- 
velopmental broadcast  station  to 
operate  in  the  band  between  25  and 
30  mc  with  2,000  w  power,  an  A-3 
(voice)  emission.  A  Raytheon 
transmitter  is  specified. 


AMERICAN  LAUNCHES 
SEVERAL  NEW  SHOWS 

DECEMBER  will  usher  in  new 
programs  and  new  program  tech- 
niques on  American,  varying  from 
audience-participation  features  to 
news  analyses. 

Two  afternoon  participation 
shows,  Al  Pearce  Show  and  Bride 
and  Groom,  both  sustaining,  start 
Dec.  3  from  Hollywood.  Programs 
will  feature  new  stunts  in  audience 
participation.  Elmer  Davis  and  his 
news  commentary  starts  Dec.  2 
three  times  weekly.  Opening  night's 
performance  of  the  Metropolitan 
Opera  on  Nov.  26,  four  days  before 
opening  of  regular  Saturday  after- 
noon series,  will  be  broadcast  on 
network  for  first  time  in  60-year 
history  of  the  opera. 

New  sponsored  programs  include 
Drew  Pearson,  news  commentator, 
for  the  Frank  H.  Lee  Co.,  with  a 
contract  for  52  weeks,  marking  a 
new  era  in  history  of  men's  ap- 
parel advertising,  usually  highly 
seasonal  in  nature.  Christian  Sci- 
ence Monitor  starts  quarter-hour 
news  and  dramatization  of  news 
on  Saturday  evenings,  featuring 
Erwin  Canhan,  editor  of  Monitor. 
On  Dec.  1  Texas  Co.  resumes  spon- 
sorship for  sixth  consecutive  sea- 
son on  American  of  Saturday  mat- 
inees of  the  Metropolitan  Opera. 


WARM  Transfer 

RESULTING  from  compromise 
reached  on  litigation  pending  for 
four  years  in  Pennsylvania  courts 
involving  stock  holdings  in  Union 
Broadcasting  Co.,  licensee  of 
WARM  Scranton,  Pa.,  application 
was  filed  with  FCC  last  week  for 
acquisition  of  control  of  WARM 
by  Martin  F.  Memelo,  WARM 
general  manager.  Settlement  of 
suit  through  the  compromise  in- 
volves purchase  by  Union  Broad- 
casting of  the  124  shares  (49.6%) 
common  stock  held  by  Lou  Poller, 
licensee  treasurer,  for  sum  of 
$50,000.  Mr.  Memelo  also  owns  124 
shares  and  remaining  two  shares 
are  held  by  James  G.  Scandale, 
brother-in-law  of  Mr.  Memelo.  Mr. 
Poller  filed  equity  suit  against 
licensee,  Messrs.  Memelo,  Scandale 
and  John  Memelo  in  December 
1940.  The  Poller  stock  will  be  held 
as  treasury  stock  by  Union  Broad- 
casting. 


Co-ops  File  for  FM 

OHIO  COUNCIL  of  Farm  Co- 
operatives, in  behalf  of  state  agri- 
cultural cooperatives,  Ohio  Farm 
Bureau  and  Ohio  State  Grange, 
last  week  filed  applications  with 
FCC  for  four  FM  stations  to  be 
located  in  Dalton,  Dunkirk,  Lan- 
caster and  Lebanon,  O. 


Siegel  Rejoins  WNYC 
SEYMOUR  N.  SIEGEL,  discharged  from 
the  Navy  as  a  lieutenant  commander 
after  four  years,  has  rejoined  WNYC 
New  York  as  director  of  programs,  same 
position  he  held  prior  to  May  1941, 
when  he  entered  service. 

November  26,  1945    •    Page  93 


At  Deadline ... 


NAB  MUSIC  COMMITTEE 
NAMED  BY  JUSTIN  MILLER  ' 

NEW  NAB  Music  Committee  named  by  NAB 
President  Justin  Miller  will  hold  its  first  ses- 
sion in  Washington  Dec.  6  to  cope  with  Petrillo 
situation.  Committee,  representing  cross-sec- 
tion of  field,  includes:  Network:  Frank  E. 
Mullen,  NBC;  Frank  K.  White,  CBS;  Mark 
Woods,  American;  Robert  D.  Swezey,  Mutual. 
Affiliates:  E.  E.  (Ted)  Hill,  WT AG  Worcester; 
G.  Richard  Shafto,  WIS  Columbia;  H.  Allen 
Campbell,  WXYZ  Detroit;  T.  R.  Streibert, 
WOR  New  York.  Clear  Channel:  James  D. 
Shouse,  WLW  Cincinnati;  Paul  W.  Morency, 
WTIC  Hartford.  Regional:  T.  A.  M.  Craven, 
WOL  Washington;  J.  Harold  Ryan,  WSPD 
Toledo.  Small:  Clair  R.  McCollough,  WGAL 
Lancaster;  Marshall  Pengra,  KRNR  Roseburg. 
Independent:  Wayne  Coy,  WINX  Washington. 
Also  John  Elmer,  WCBM  Baltimore,  chairman, 
employe-employer  relations  committee;  Wal- 
ter J.  Damm,  chairman,  FMBI-NAB  executive 
committee;  John  E.  Fetzer,  liaison  for  board 
on  employe-employer  relations  committee. 

FOUR  COMMENTATORS  NAMED 
FOR  FURTHER  PROBE 

SPECIFIC  CHARGES  against  four  radio  com- 
mentators whose  scripts  were  among  those  of 
seven  commentators  examined  by  House  Com- 
mittee on  un-American  Activities,  will  be  made 
in  a  report  to  House  shortly,  Ernie  Adamson, 
Committee  counsel,  disclosed  Friday.  Report 
"will  tell  the  House  that  at  least  four  of  these 
commentators  are  worthy  of  further  investiga- 
tion," said  Mr.  Adamson.  "And  it  will  contain 
specific  charges  against  them."  He  refused  to 
name  them.  Committee  in  October  requested 
scripts  of  Cecil  Brown,  Mutual ;  Johannes  Steel 
and  Sidney  Walton,  WHN  New  York;  William 
S.  Gailmor,  WJZ  New  York;  Raymond  Swing, 
American;  J.  Raymond  Walsh,  WMCA  New 
York;  Hans  Jacob,  WOV  New  York  [Broad- 
casting, Oct.  15]. 

COLOR  TELEVISION  IN  YEAR 

WITHIN  12  months  color  television  in  the 
higher  frequencies  (above  400  mc)  should  be 
so  far  advanced  that  lower  frequency  telecast- 
ing will  be  outmoded,  Paul  W.  Kesten,  CBS 
executive  vice-president,  declared  late  Friday. 
He  said  net  result  of  FCC's  efforts  to  make 
"best  possible  use  of  the  few  television  fre- 
quencies in  the  lower  spectrum"  can  be  "noth- 
ing more  than  a  stopgap."  Only  in  higher 
frequencies  are  there  sufficient  channels  for 
nationwide  service,  said  Kesten  statement, 
which  concluded:  "Despite  any  interim  action, 
the  die  is  cast — hundreds  of  television  color 
transmitters  and  millions  of  television  sets 
should  soon  be  stamped  from  it." 

Closed  Circuit 

(Continued  from  page  U) 
of  thrice-postponed  clear  channel  sessions  in 
Washington.  Answer  should  come  this  week. 
It  is  assumed  industry  will  be  invited. 

U.  S.  AMBASSADOR  Charles  Sawyer,  who 
retires  from  his  Belgian  assignment  this  week, 
is  expected  to  return  to  his  Cincinnati  home 
and  to  overall  supervision  of  his  newspapers 
and  radio  stations,  which  include  WING  Day- 
ton and  WIZE  Springfield.  Formerly  general 
counsel  of  Crosley  Corp.,  he  may  run  for 
Senate. 


FCC  APPROVES  SALE 
OF  KID  FOR  $108,000 

TRANSFER  of  KID  Idaho  Falls,  Ida.,  to 
Idaho  Radio  Corp.  for  $108,000  was  approved 
Friday  by  FCC.  Announcing  decision  on  ap- 
plication for  assignment,  Commission  said  it 
was  satisfied  new  owners  possess  qualifications 
to  operate  station  in  public  interest. 

Original  cost  of  tangible  station  property 
totaled  $58,070,  according  to  decision,  and  es- 
timated replacement  cost  is  $75,000.  Purchase 
price  is  slightly  higher  than  amount  paid  by 
KID  Broadcasting  Co.  (assignor)  for  station 
in  1944  from  Jack  W.  Duckworth  Jr. 

Approximately  71%  of  authorized  stock  of 
$150,000  of  purchasing  corporation  is  sub- 
scribed by  Idaho  Falls  residents,  largest  local 
stockholders  being  David  Smith,  president, 
with  30%,  and  Joseph  E.  Williams,  vice-presi- 
dent, 18%.  Remaining  29%  will  be  held  by 
Radio  Service  Corp.  of  Utah,  licensee  of  KSL 
Salt  Lake  City,  and  four  individuals  closely 
connected  with  KSL  interests. 

WEST  VIRGINIA  GOVERNOR 
IS  APPLICANT  STOCKHOLDER 

GOV.  CLARENCE  W.  MEADOWS  of  West 
Virginia  becomes  a  30%  owner  of  Capitol 
Broadcasting  Co.,  applicant  for  new  station  on 
1240  kc  250  w  in  Charleston,  under  amended 
application  filed  Friday  with  FCC  by  Spear- 
man &  Roberson,  Washington  counsel.  He 
would  own  75  of  250  shares. 

Two  other  applications  are  on  file  for  same 
facilities,  one  by  James  H.  McKee,  other  by 
Chemical  City  Broadcasting  Co.  Three  applica- 
tions have  been  designated  for  consolidated 
hearing  [Broadcasting,  Oct.  29].  Gov.  Mea- 
dows, who  took  office  last  January,  was  West 
Virginia  attorney  general  for  five  years  and 
previously  was  judge  of  Circuit  Court. 

People 

LT.  COMDR.  JOHN  HURLEY,  USNR,  out  of 
Navy  after  four  years,  back  at  WRC  Wash- 
ington as  staff  announcer. 
LT.  COL.  SAMUEL  ROSENBAUM,  former 
president  of  WFIL  Philadelphia,  who  headed 
Radio  Luxembourg  during  the  entire  time  of 
operation  by  American  forces,  returned  to  this 
country  last  week  and  is  on  terminal  leave. 

LT.  COL.  DOUGLAS  W.  MESERVEY,  just 
returned  from  more  than  two  years  of  service 
overseas  and  Mrs.  Elaine  Ewing,  of  J.  Walter 
Thompson  Co.,  of  Washington,  were  to  be 
married  in  Walter  Reed  Chapel,  Washington, 
on  Nov.  24.  Col.  Ed  Kirby  was  to  be  best  man 
and  Mrs.  James  Doolittle  matron  of  honor. 

LT.  FRANK  BLAIR,  USNR,  production  man- 
ager of  WOL  Washington  before  Navy  air 
duty,  returns  to  staff  in  charge  of  special  as- 
signments. CAPT.  WINTHROP  (Bud)  SHER- 
MAN, former  KMOX  St.  Louis  announcer, 
joins  WOL  after  Army  discharge. 

COL  ELROY  McCAW,  owner  of  KELA  Cen- 
tralia,  Wash.,  has  been  discharged  from  AUS 
after  four  years'  service  during  which  he  served 
as  executive  officer  in  Air  Communications 
and,  more  recently,  as  special  assistant  to  Brig. 
Gen.  Harold  M.  McClelland,  Chief  of  Air  Com- 
munications. Col.  McCaw  went  on  active  duty 
in  1942,  will  return  to  radio  interests. 


WCOP  TO  BUILD 

INVESTMENT  of  more  than  a  half -million 
dollars  for  new  studios,  offices  and  trans- 
mitter for  WCOP  Boston  is  announced  by 
Cowles  brothers,  owners.  New  studios  and  of- 
fices will  occupy  24,000  square  feet  on  ground 
floor  of  New  England  Mutual  Insurance  Bldg. 
and  transmitter  will  be  located  at  Lexington, 
Mass.,  seven  miles  north  of  Boston.  Since 
Cowles  brothers  bought  WCOP  last  year  sta- 
tion staff  has  been  quadrupled.  Affiliation  with 
American  began  last  June  15.  Plans  contem- 
plate application  for  power  increase  in  near 
future.  WCOP  operates  on  1150  kc,  500  w. 

STROMBERG-CARLSON  BUILDING 

CONSTRUCTION  work  on  the  $875,000  radio 
city  for  Rochester,  N.  Y.,  was  started  last 
week  by  Stromberg-Carlson  Co.  Broadcasting  jj 
center,  which  will  house  company's  two  sta- 
tions WHAM  and  WHFM,  should  be  ready 
late  in  1946,  William  Fay,  vice-president  in 
charge  of  broadcasting,  stated.  Project  will 
comprise  six  large  studios,  five  control  rooms 
and  auditorium  seating  400,  plus  offices. 


FM  Grants 

(Continued  from  page  4) 
Bristol  Broadcasting  Co.  Inc.;  Fidelity  Broad- 
casting Corp.;  Matheson  Radio  Co.  Inc.;  The 
Northern  Corp.;  Templeton  Radio  Mfg.  Corp.; 
Harvey  Radio  Laboratories  Inc.;  Raytheon 
Manufacturing  Co.;  Massachusetts  Broadcast- 
ing Co. 

Following  are  the  grants  listed  by  city, 
name  of  applicant,  type  of  station  and  interest 
in  standard  station  in  that  order.  Types  of 
station  are  indicated  by  the  initials  M  for 
Metropolitan,  WPR  for  Metropolitan  Possibly 
Rural,  and  C  for  Community. 

CALIFORNIA 

Maryville.  Sacramento  Valley  Broadcasters,  M,  Po.  R. 
Ontario,  Daily  Report,  Harnish,  et  al,  Mrs.  Jerene 

Appleby  Harnish  et  al,  C. 
San  Diego,  Airfan  Radio  Corp.,  M,  KFSD. 

ILLINOIS 

Harrisburg,  Harrisburg  Bcstg.  Co.,  MPR,  WEBQ. 
INDIANA 

Columbus,  Syndicate  Theatres  Inc.,  M. 

MASSACHUSETTS 
Brockton,  Cur-Nan  Co.,  C. 
Fall  River,  Fall  River  Bcstg.  Co.,  M,  WSAR. 
Greenfield,  Recorder  Pub.  Corp.,  C. 
Greenfield,  John  W.  Haigis,  C,  WHAI. 
Lawrence,  Hildreth  &  Rogers  Co.,  M,  WLAW. 
New  Bedford,  Bristol  Bcstg.  Co.,  M,  WOCB. 
North  Adams,  James  A.  Hardman,  M. 
Pittsfield,  Monroe  B.  England,  M,  WBRK. 

MICHIGAN 
Benton  Harbor,  Palladium  Pub.  Co.,  M. 
Dearborn,  Herman  Radner,  C,  WD3M. 
Muskegon,  Ashbacker  Radio  Corp.,  M,  WKBZ. 
Port  Huron,  Times  Herald  Co.,  M. 

MINNESOTA 
Rochester,  Southern  Minn.  Bcstg.  Co.,  M,  KROC. 

NEW  HAMPSHIRE 
Claremont,  Claremont  Eagle,  M. 

NORTH  CAROLINA 
Wilmington,  Wilmington  Star-News  Co.,  M. 

OHIO 

Alliance,  Review  Pub.  Co.,  M. 

Ashland,  Beer  and  Koehl,  MPR. 

Athens,  Messenger  Pub.  Co.,  M. 

Fostoria,  Laurence  W.  Harry,  C. 

Fremont,  Robert  F.  Wolfe  Co.,  C. 

Hamilton,  Fort  Hamilton  Bcstg.  Co.,  C,  WMOH. 

Newark,  Advocate  Printing  Co.,  M. 

Toledo,  Unity  Corp.,  M. 

Warren,  Nied  and  Stevens,  C,  WRRN. 

PENNSYLVANIA 
Altoona,  Gable  Bcstg.  Co.,  M,  WFBG. 
Bradford,  Bradford  Publications,  M. 
Harrisburg,  Patriot  Co.,  M. 
Harrisburg,  WHP  Inc.,  M,  WHP. 
Johnstown,  WJAC  Inc.,  M,  WJAC. 
Reading,  Hawley  Bcstg.  Co.,  M. 
Scranton,  Scranton  Broadcasters  Inc.,  M,  WGBI. 
Sunbury,  Sunbury  Bcstg.  Corp.,  M,  WKOK. 
Wilkes-Barre,  Louis  G.  Baltimore,  M,  WBRE. 
Williamsport,  WRAK  Inc.,  M,  WRAK. 

SOUTH  CAROLINA 
Greenwood,  Grenco  Inc.,  M,  WCRS. 

TENNESSEE 
Clarksville,  William  Kleeman,  M,  WJZM. 

TEXAS 

Temple,  Bell  Broadcasting  Co.,  C,  KTEM 

WEST  VIRGINIA 
Morgantown,  W.  Va.  Radio  Corp.,  C,  WAJR 

WISCONSIN 
Green  Bay,  Green  Bay  Newspaper  Co.,  M. 
Wausau,  Record  Herald  Co.,  M 


Page  94    •    November  26,  1945 


BROADCASTING    •  Telecasting 


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ADVERTISING  MUST  PACE  PROGRESS 


How 

Advertising  Helped 


Employment 


After  Procter  &  Gamble  began  its  uninterrupted  advertisin, 
of  Ivory  Soap  in  1882,  it  became  apparent  consistent  advertising 
produces  consistent  sales.  This  knowledge,  later  applied  to  the 
Company's  other  advertised  brands,  brought  about  a  revision  in 
marketing  policies,  and  was  followed  in  1923  by  a  Guaranteed 
Employment  Plan.  Procter  &  Gamble's  regular  hourly-wage  em- 
ployees are  guaranteed  a  minimum  of  48  weeks'  employment  per 
year.  Ivory  Soap  offers  one  of  the  first  and  most  notable  examples 
of  the  stabilizing  influence  of  advertising  on  our  social  order. 


I 


n  the  DISTRIBUTION  DECADE 

advertising  must  again  be  a  stabilizing  force! 


NOW  comes  the  Distribution  Decade.  And 
era  will  come  responsibilities  aplenty  .  .  . 
opportunities  for  Advertising. 


with  this 
and  new 


There  is  ample  manpower,  money,  materials  and  pro- 
duction facilities  to  produce  goods.  There  is  purchasing 
power  to  consume  them.  But  on  Advertising  will  rest  a  large 
measure  of  the  burden  of  quickening  the  flow  of  merchandise 
between  producer  and  consumer, 
if  we  are  to  avoid  widespread 
and    disastrous  unemployment. 


Doing  a  straight  "selling"  job  will  not  be  enough.  Adver- 
tising must  not  only  create  demands,  but  it  must  also  help 
stabilize  our  economy  by  regulating  these  demands  to  meet 
our  national  production  potentials. 

Agency  men  with  an  eye  to  the  future  are  perfecting 
plans   for   the   Distribution   Decade  —  now.   So   are  we 
here  at  the  Nation's  Station.  When  you  are  ready,  we  will 
have  much  of  interest  to  tell  you 
of  the  great  4-State  market  that 
is  WLW-land. 


WLW) 

ION  OF  THE  CROSIEY  CORPORATION  J 


THE    NATION'S    MOST    MERCHANDISE-ABLE  STATION 


Maintains  23  State  Correspondents  for  Colorado  News  Coverage! 


DURING  the  past  ten  years  KLZ  has  succeeded  in  de- 
veloping a  distinctive  local  flavor  to  its  newscasts,  a 
flavor  which  is  especially  pleasing  and  recognizable  by 
listeners  in  the  Denver  region. 

KLZ  gets  this  flavor  by  maintaining  a  staff  of  lour  full- 
time  news  editors  and  a  string  of  23  state  correspondents  in 
the  Colorado  towns  shown  at  the  left.  Now  that  the  news  in- 
terest of  listeners  has  shifted  from  foreign  battlefronts  to 
political  and  economic  developments  in  their  own  communi- 
ties, KLZ  is  prepared  to  satisfy  this  interest  while,  at  the 
same  time,  giving  them  unequalled  national  and  world  cov- 
erage through  both  the  AP  radio  and  INS  newspaper  wires. 

KLZ  has  tailored  its  service  to  fit  the  Denver  region  in 
so  many  ways  that  KLZ  today  would  fit  no  other  market; 
and,  likewise,  no  other  station  fits  the  needs  of  this  region 
so  well  as  does  KLZ.  Advertisers  have  recognized  this  fact 
to  such  an  extent  that  more  of  them,  local  and  national, 
buy  more  time  on  KLZ  than  on  any  other  Denver  station. 


IRE  ADVERTISERS-lOCAl  AND  NATIONAL 
IVY  MORE  TIME  ON  KLZ  THAN  IN 
INT  OTHER  DENVER  STATION 


Affiliated  in  Management  with  the  Oklahoma 
and  #fpi',  Oklahoma  City 


[[PRESENTED  NA 


BMlly  by 


THE  KATZ  AGENCY 


The  Iowa  people  who  rr  listen  most"  to  WHO 
eat  5  times  more  BREAKFAST  FOOD 
than  those  who  prefer 
any  other  station! 


According  to  the  authoritative  Iowa  Radio  Audience 
Survey  (1945) — WHO  is  "listened  to  most"  by 
55,4%  of  the  Iowa  daytime  radio  audience,  as 
against  10.7%  for  the  No.  2  station. 

Putting  it  another  way,  your  commercials  may  be 
heard  by  more  Iowa  people,  on  WHO,  than  on  all 
other  stations  in  the  State  combined. 

High  power  is  only  a  small  part  of  the  reason  for 
this  outstanding  preference.  In  its  home  county, 
with  two  competitive  network  stations,  WHO  is 
"listened  to  most"  both  day  and  night.  The  big 
reason  is  WHO's  superior  programming,  superior 
showmanship,  superior  public  service.  Ask  any- 
body in  Iowa! 


WHO 

*for  Iowa  PLUS  + 

Des  Moines     .    .    .    50,000  Watts 

B.  J.  Palmer,  Pres.  J.  O.  Maland,  Mgr. 

FREE  &  PETERS,  Inc.,  National  Representatives 


MUM 


THIS 


ISSUE 


t  e  i  e  v  I  s  i  c 


r  e  o  u  i  A  T 


a      1 l>  »  o  Z 


XSS^rO^  *****  va  *°  ^ 


********* ^     '^t*^  ^ 


6^ 


 tes  and  Representative  Carlson  for  their 

unsolicited  and  unprecedented  commendation. 
"The  Voice  of  Washington"  is  a  product  of  the  newly* 
established  WOL  Washington  News  Bureau, 


Halt  on 


directed  by  Albert  L.  Warner. 


WOL 


Represented  nationally  by 
The  Katz  Agency,  Inc. 


IN  NASHVILLE... 


AMERICAN 
MUTUAL 


PROSPECTS 
for  'POSTWAR 
BUSINESS 


*  Radio  Daily  Survey 


r 


Prosperous  people  make  prosperous  prospects — and  Nashville's 
population  and  income  increases  have  outstripped  those  of  the 
state  and  the  nation  since  1941!  Radio  Daily  Survey  rates  Nashville 
as  an  A-l  postwar  city — one  of  only  sixteen  such  cities  in  America. 
Here— with  the  help  of  WSIX — you  may  find  more  than  a  million 
potential  buyers  for  your  product.  Top  shows  of  both  American 
and  Mutual  networks  guarantee  a  big,  interested  audience.  Add 
it  up:  market,  coverage,  audience — and  REASONABLE  RATES,  and 
it's  easy  to  account  for  the  buyer-appeal  of  WSIX! 


5,000  WATTS 
980  K.  C. 


Represented  Nationally 
by 

THE  KATZ  AGENCY,  INC. 


Published  every  Monday,  53rd  issue    (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc.,  870   National  Press  Building,  Washington   4,  D.  p. 

Entered  as  second'  class  matter  March   14,   1933,   at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879.  -  ■  ■  .. 


BROADCASTING,  at  deadline 


EI 


■vAAAAAMAAAAAAAA/Va 


Closed  Circuit 


MBS  President  Edgar  Kobak  may  not  have 
known  it,  but  he  was  almost  drafted  for  As- 
sistant Secretary  of  State — job  now  held  by 
William  B.  Benton.  OPA  Director  Chester 
Bowles  was  first  choice  but  sold  Administra- 
tion on  his  ex-partner  in  Benton  &  Bowles, 
advertising  agency. 

BYRON  PRICE,  ex-censor  who  made  news 
last  week  with  his  "inside  Germany"  report 
to  the  President,  recently  was  offered  top 
news  job  at  State  Dept.  He  turned  it  down. 
He  has  been  reported  slated  for  various 
high  positions,  including  second  man  in  new 
Eric  Johnston  motion  picture  setup — but  here's 
best  bet  of  week:  He'll  return  to  AP  not  as 
executive  news  editor  but  as  head  man. 

THE  INSIDE  ON  MAYOR  LAGUARDIA— 
and  it  may  be  "outside"  now  for  announce- 
ment could  have  been  made  since  Broadcast- 
ing press  time:  The  "Little  Flower"  will  go 
on  American  first  Sunday  following  end  of 
his  term  of  office  with  weekly  15-minute  com- 
mentary on  current  events.  Sponsor  will  be 
William  H.  Wise  &  Co.,  New  York  book  pub- 
lisher. Agency,  Huber  Hoge  &  Sons,  New 
York.  Time,  9:30  to  9:45  p.m.  Talent  cost, 
$100,000  for  52-week  series. 

WORST  IS  YET  to  come — in  questionnaires. 
FCC's  legal  lights,  goaded  by  Commissioners 
Durr  and  Denny,  both  of  whom  delight  in 
paper  work,  are  talking  up  quarterly  or  even 
possibly  monthly  financial,  program  and  other 
reports  from  stations. 

AMERICAN  BROADCASTING  Co.  may  have 
new  stockholder  soon.  Robert  Kintner,  top 
vice-president  handling  public  affairs  and 
related  activities,  may  acquire  12%%  inter- 
est released  by  Ex-Vice-Chairman  Chester 
LaRoche. 

THERE  WILL  BE  FIREWORKS  on  final 
disposition  of  740  kc  with  50  kw  in  San 
Francisco.  FCC  last  week  set  for  hearing 
Brunton  Bros',  application  to  sell  KQW  for 
$950,000  to  CBS.  Previously  Commission  has 
been  importuned  to  shift  KQW  from  present 
740  kc  assignment  with  50  kw  potential  to 
KSFO  San  Francisco  assignment  on  560  kc 
with  5000  w  regional.  KSFO,  an  independent 
owned  by  Wesley  I.  Dumm,  then  would  get 
740  kc  and  an  open  road  to  50  kw.  Battle  for 
740  has  been  waged  by  two  stations  for  several 
years.  Commissioners  Wakefield,  Jett,  Wills 
wanted  to  grant  transfer  conditioned  upon 
frequency  switch  in  favor  of  KSFO.  Com- 
missioners Walker,  Durr  and  Denny  voted 
"no"  and  it  goes  to  hearing.  Chairman  Porter 
was  in  Bermuda  attending  British  Empire 
radiotelegraph  parley. 

ONE  POWERFUL  farm  group,  with  a  strong 
lobby  in  Washington,  is  seeking  to  obtain  sur- 
plus walkie-talkies  and  handie-talkies  for  its 
membership.  RFC  reported  hands  tied  until 
Army  releases  transceivers,  and  noted  they 
(Continued  on  page  86) 


comin 


Dec.    6:    Industry    AFM    Committee,  Hotel 
Statler,  Washington. 

Dec.   7:   NAB  Employe-Employer  Relations 
Committee,  NAB  Hdqtrs.,  Washington. 

Dec.  10-11:  NAB  Program  Manager  Organi- 
zation Committee,  BMB  Board  Room,  N.  Y. 

Dec.  13-14:  NAB  Finance  Committee,  NAB 
Hdqtrs.,  Washington. 

Dec.  17-18:  NAB  Code  Committee,  Palmer 
House,  Chicago. 


Bulletins 


STATEMENT  of  policy  was  adopted  Friday 
afternoon  by  House  Un-American  Activities 
Committee,  which  will  regard  all  information 
it  obtains  as  confidential  pending  formal  in- 
vestigation. Move  is  designed  to  meet  criticism 
of  commentators  who  say  mere  fact  that  their 
scripts  were  being  reviewed  by  Committee 
hurt  their  professional  reputation. 

ARTHUR  GAETH,  Mutual  correspondent 
covering  Nuernberg  trials  of  Nazi  war  crim- 
inals, on  Friday  recorded  several  minutes  of 
testimony  of  Rudolph  Hess,  who  denied 
charges  he  is  insane,  and  rushed  them  to  RCA 
Communications  for  transmission  to  Mutual  in 
America,  which  on  ten  minutes  notice  cleared 
time  and  put  recorded  voice  of  Hess,  followed 
by  Gaeth's  English  translation,  on  network  at 
3:15  p.m. 

NON-SECTARIAN  Anti-Nazi  League  is  tak- 
ing survey  of  major  networks  and  some  local 
stations  to  determine  whether  proper  balance 
is  being  maintained  among  liberal,  conserva- 
tive and  reactionary  forces,  by  newscasters 
and  commentators. 


Business  Briefly 

CAMAY  SWITCH  •  Procter  &  Gamble  Co., 
Cincinnati,  has  switched  the  entire  responsi- 
bility for  Perry  Mason  Show  5-weekly  on  CBS 
to  Dancer-Fitzgerald-Sample,  New  York. 
Program  was  formerly  handled  jointly  by 
Pedlar  &  Ryan  for  Camay  soap  and  Dancer- 
Fitzgerald-Sample  for  Spic  and  Span.  Reason 
for  switch  was  that  Spic  and  Span  will  be 
plugged  more  extensively  with  only  occasional 
mentions  of  Camay. 


SATEVEPOST  PRE-GAME  SPOTS  •  Curtis 
Publishing  Co.,  Philadelphia,  will  sponsor  five- 
minute  Post  Parade  on  WHN  New  York  im- 
mediately preceding  15  of  the  station's  exclu- 
sive broadcasts  of  29  intercollegiate  basketball 
games  at  Madison  Square  Garden,  starting 
Dec.  5.  Other  14  pre-game  spots  will  be  oc- 
cupied by  Basketball  Hi-Lites,  sponsored  by 
Buddy  Lee  Clothes,  Brooklyn.  MacFarland, 
Aveyard  &  Co.,  New  York,  is  agency  for  Cur- 
tis; Henry  Bach  Associates,  New  York,  for 
Buddy  Lee. 

WHITEHALL  PLACES  •  Whitehall  Phar- 
macal  Co.,  New  York  (Hill's  cold  tablets), 
with  John  B.  Kennedy  thrice-weekly  on  WFBR, 
also  starting  a  19-week  announcement  cam- 
paign on  WIRE  WINS  WHN  WAAT  KDKA 
WWSW  WWVA  WMMN  WLS  WJR  WTAM 
WFBR  KYW  WEEI  WKRC  WJAX  WCHS 
WGBF  WDZ  WFLA  WGY  WOW  WHAS. 
Agency,    Dancer-Fitzgerald-Sample,   N.  Y. 

BIG  WINE  SERIES  •  La  Boheme  Vineyards 
Co.,  Fresno,  Cal.  (wine),  sponsoring  daily  an- 
nouncements for  13  weeks  on  WNEW  WKOR 
WMCA  WOV  WHOM  New  York  and  WAAT 
Newark,  plus  quarter-hour  portion  of  Make 
Believe  Ballroom  on  WNEW  Tuesday  and 
Thursday,  and  portions  of  Confidentially  Yours 
on  WNEW  on  Mon.,  Wed.,  Fri.  At  least  80 
stations  are  starting  da?ily  spots  for  La  Boheme 
wine  for  13-week  contracts.  Agency,  Biow  Co., 
New  York. 


Changes  In  Copy  Limits  Urged  By  NAB 


REVISED  limits  on  length  of  commercial 
copy  were  recommended  Friday  by  NAB  Sales 
Managers  Executive  Committee,  meeting  at 
Hotel  Roosevelt,  New  York  (see  story,  page 
14).  After  meeting  with  William  S.  Hedges, 
NBC;  Jan  Schimek,  CBS,  and  Willard  Egolf, 
NAB,  representing  NAB  Code  Committee,  the 
executive  committee  voted  to  recommend  to 
Code  Committee  and  NAB  Board  that  on  musi- 
cal clock,  participating  and  announcement  pro- 
grams, advertisers  be  limited  to  three  an- 
nouncements within  any  quarter-hour  period 
and  that  time  devoted  to  commercials  not 
exceed  20%  of  total  program  time. 

Executive  group  also  recommended  that 
commercial  time  on  five-minute  news  programs 
be  reduced  from  present  90-second  limit  to  75- 
second  maximum. 

Frank  E.  Pellegrin,  NAB  Director  of  Broad- 
cast Advertising,  reported   to  the  executive 


committee  on  the  Joske  clinical  radio  test. 
Hugh  Feltis,  president  of  Broadcast  Measure- 
ment Bureau,  reported  on  progress  of  bureau. 

Arthur  Hull  Hayes,  WABC  New  York, 
chairman  of  Subcommittee  on  Standardization 
of  Rate  Cards,  submitted  report  on  recom- 
mendations of  his  committee  for  uniform  size, 
minimum  essential  information,  uniform  def- 
initions of  types  of  programs  and  announce- 
ments, clarity  in  stating  copy  limitations,  de- 
sirability of  spelling  out  all  rates  and  of  keep- 
ing discounts  as  simple  as  possible. 

Five  sample  rate  cards,  prepared  in  accord- 
ance with  the  five  basic  discount  formulas 
most  generally  used,  were  submitted  as  part 
of  the  report.  Subcommittee  recommended 
that  if  approved  by  SMEC  the  report  be  sub- 
mitted to  AAAA  Timebuyers  Committee,  and 
if  it  also  approves,  be  printed  by  NAB  for 
member  stations. 


Page  4    •    December  3,  1945 


BROADCASTING     •  Telecasting 


YOU,  TOO,  CAN 

RUN  A  RADIO  STATION! 


ANYONE  can  run  a  radio  station.  There  are  over  900  of  them  in  operation  throughout  the  country 
today.  You  don't  have  to  have  much  on  the  ball  to  throw  a  network  switch  or  play  records  and 
transcriptions.  But  running  a  radio  station  that  feels  a  community  responsibility,  a  station  that  tries 
to  integrate  itself  into  the  community,  is  another  thing.  Let's  take  WCHS,  for  example. 

THE  city  of  Charleston,  W.  Va.,  like  all  other  cities  in  the  nation,  had  a  juvenile  delinquency  problem.- 
The  whole  town  talked  about  it  .  .  .  but  nobody  did  anything.  Well,  we  talked  about  it,  too.  In  fact, 
we  screamed  about  it!  And  then,  together  with  the  Junior  Chamber  of  Commerce,  we  hired  a  paid 
director  and  converted  the  WCHS  Auditorium  (it's  the  largest  auditorium  of  its  kind  in  West  Virginia) 
into  a  gigantic  youth  center. 

THUS  the  auditorium  that  housed  Bill  Tilden  playing  tennis,  Benny  Goodman  tootling  his  clarinet, 
Jimmy  Braddock  boxing  a  sparring  partner,  basketball  games,  ice  revues  and  many  other  attractions, 
became  (of  all  things)  THE  TURTLE  SHELL! 

WHY  the  Turtle  Shell?  Because  that's  what  kids  wanted  to  call  it!  So  now  the  auditorium  is 
full  of  cute  bobby-soxers  and  their  boy  friends,  ping  pong  tables,  pool  tables,  snack  bar,  shuffle 
board  courts,  a  juke  box  and  dance  floor — just  to  mention  a  few  of  the  attractions.  Once  a  month  a 
Turtle  Shell  Forum  is  held  in  which  the  boys  and  girls  conduct  a  "round  fable"  discussion  on  con- 
troversial topics  of  the  day.  These  forums  are  so  interesting  that  we  even  broadcast  them. 

THE  kids  have  a  swell  time  and  we  think  we  are  doing  our  part  toward  helping  solve  Charleston's 
juvenile  delinquency  problem.  Well,  anyway  one  of  the  local  newspapers  finally  broke  down  and 
ran  an  editorial  patting  us  on  the  back. 


WCHS 


CHARLESTON,  W.  VA. 
S000  on  S80  •  CBS 


JOHN  A.  KENNEDY,  Pres. 

(on  leave  U.  S.  Navy ) 


HOWARD  L.  CHERNOFF 


Managing  Director 


BROADCASTING 

The  Weekly    j^zf        Newsmagazine  of  Radio 


Kino 

SEATTLE  •  TACOMA 


Prosperous  Farms 
Producing  over  $500,000,000  Annually 


State  of  Washington  farmers,  living  on  well  equipped,  electrified, 
modern  farms  make  up  an  exceedingly  large,  rich  market  for  a  variety 
of  products.  A  typical  farmer  with  an  investment  of  $12,565  grosses 
$7,760  annually  .  .  .  and  makes  a  net  profit  of  $2,497.  .  .  about  31%. 
And  in  addition  to  this  profit,  which  goes  largely  for  merchandise  for 
himself  and  family,  he  also  spends  $2,423  for  feed  and  supplies  .  .  . 
$353  for  seed,  fertilizer,  and  spray  .  .  .  and  $575  for  new  machinery 
and  equipment.  Yes,  the  Washington  farmer  is  progressive  and  prosper- 
ous ...  a  prospect  well  worth  converting  into  a  customer! 

KIRO  is  the  only  50,000  watt  station  in  this  rich  market  ...  it  brings 
Columbia  Programs  to  Seattle  and  the  Pacific  Northwest. 


\    jfe^*Ue*tdtct  Station 

f  SEATTLE,  WASH. 


THE  PACIFIC  NORTHWEST'S 
MOST  POWERFUL  STATION 

50,000  Watts 
710  kc 

CBS 

Represented  by 

FREE  and  PETERS,  Inc. 


Published  Weekly  by  Broadcasting  Publication*,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  D.  C.  Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

My  Impression  of  Europe 

By   Mork   Woods   10 

Rural  Survey   Results  Announced   13 

Grants  Made  for  13  AM  Stations   13 

Standard   Agency  Contract  Approved   14 

Network  Allocation  Plan  Will  Continue   14 

Postwar  Telecasting  Given   Go- Ahead   15 

Walter  Brown   Resigns   15 

Station  Franchise  Tax  Bill  Expected   16 

AFRA  Orders  Weatherman  to  Join   17 

ACLU  Backs  World  Freedom  of  Air   17 

FCC  Engineering  Department  Reorganized   17 

Campaign  Is  on  to  Defeat  Wood  Bill   18 

OPA  Isst-es  Set  Price  Ceilings   18 

AP  Changes  Membership  Rules   20 

Porter  Sees  Importance  of  Video  in  Home   22 

Hooper,  Pulse,  Canadian  Ratings   30 

Powerful  Radar  Jamming  Tube  Developed   32 

Rules  Governing   Television   Stations   76 

KHQ  Sale  Said  to  Violate  Duopoly   80 


DEPARTMENTS 


Agencies   58 

Allied  Arts   66 

Commercial   54 

Editorial   46 

FCC  Actions   74 

In   Public  Service-  40 

Management   50 

Net  Accounts   66 

News   64 

Sid    Hix  , 


Our  Respects  To  46 

Production  62 

Programs  66 

Promotion  68 

Sellers  of  Sales  10 

Service  Front  60 

Sponsors  61 

Technical  67 

 14 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 

Art  King,  Managing  Editor;  J.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 

Jackson,  Marie  Woodward. 

BUSINESS 
MAURY  LONG,  Businett  Manager 

Bob   Breslau,    Adv.   Production   Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Cleo  Kathas. 
AUDITING:    B.    T.    Taishoff,    Catherine  Steele, 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  6-8355 


ADVERTISING:  S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CEAftral  4116 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.  GLadstone  7363 
David  Glickman,   Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELgin  0776 
James  Montagnes,  Manager. 

Broadcasting  Magazine  was  founded  in  1931  by 
Broadcasting  Publications  Inc.,  using  title:  Broad- 
casting—The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932  and 
Broadcast  Reporter  in  1933. 

*  Reg.  U.  S.  Pat.  Office 

Copyright  19iS  by  Broadcasting 


SUBSCRIPTION   PRICE    S5.00   PER   YEAR.   15c   PER  COP 


Page  6    •    December  3,  1945 


BROADCASTING    •  Telecastin 


GENERAL® ELECTRIC  WRY 

WGY-260  ■    ■  I 


1  ■  50,000  WATTS— -NBC — 

lAI  f      Y  23  YEARS  OF  SERVICE 

WW  U  I    SCHENECTADY,  NEW  YORK 

810  ON  YOUK  DIAL  ' 

REPRESENTED  NATIONALLY  BY  NBC  SPOT  SALES 


presto  RtcoRoma'." 


each  oi  our  ptogr^ 

"^T  n  Presto  -P*"** 
tran8c»bed  on  *  ^  ^ 

because  it',  easy  -  ^  QvelyEve^ 
a  Plesto  Record   «  T      powder  Bo. 

_  ,    u's  itnp°ttant  ttP  Presto  e<V»V 

7    Broadcasting  stauon  ^  presto  «,  p  ^  be- 

,  because  they  can  »ep  ^ons,  too,  P  k  to 

operate. 


2« >Nes.55.V.S»-,'Net(liin  Canada 


WORLD'S  LARGEST  MANUFACTURER  OF  INSTANTANEOUS  SOUND  RECORDING  EQUIPMENT  AND  DISCS 


Page  8    •    December  3,  1945 


BROADCASTING    •  Telecasting 


Business  Leaders  plan  for 


"ne  Corps  TneciaJ  ^iiitary        t6eJ  and 

0ur  7-  — nes  and  ourT  ^m.    DuH^  3nW        ^  ^  'h-  ^  SPeCiai 

Uur  Present  n/ano  r  nurnber  of  emnT  ,n« 

aPProXimatej^a"S  are  ^  "se  these  '"^ees. 

reJy  two  and  one-half  !•  CxPa«ded  fac:,lV 
t?:e  are  aj?a;n        .         ne  haJf  times  tha+  Jaciilt«8-  W, 


hea^  fou?"?**-    D"r      the   g  COm^erciaI  fr  •  u 


**£?&?t  'vS*  S'iTub=  ice  ^r:.mt*-  .hie  „e  We 

ef 

Jt        be  a  big 


vej  of  emp  oy         *  OUr  company  ha<  k 

>  President 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


THE  Louisville  Times 

Radio   Station  WHAS 


ROADCASTING 


December  3,  1945    •    Page  9 


Represented  by  Edword  Petry  Co.,  Inc. 


I 


It  FOR 


My  Impression  of  Europe 

By  MARK  WOODS,  President 
American  Broadcasting  Co. 

(Twelfth  of  a  series  by  members  of  the  U.  S.  Mission  to  ETO.) 


IN  SENDING  a  mission  of  execu- 
tives of  radio  and  the  radio  trade 
publications  to  the  European  Thea- 
ter of  Operations,  the  U.  S.  War 
Department  gave  those  represent- 
atives an  opportunity  to  observe  at 
first  hand  the  fine  work  being  done 
in  Europe  by  the  Armed  Forces 
to  establish  order  out  of  the  inevi- 
table chaos  which  results  from 
war. 

The  type  of  leadership,  begin- 
ning with  General  Eisenhower,  his 
general  officers  and  down  through 
the  ranks,  gives  first  hand  evidence 
of  the  quality  of  manpower  which 
brought  our  country  victory  over 
a  powerful  and  despicable  combi- 
nation of  Fascist  nations. 

Although  certainly  no  men  de- 
serve a  better  right  to  enjoy  the 
fruits  of  victory,  peace,  home,  fam- 
ilies, and  the  appreciation  of  a 
grateful  people,  most  of  these  lead- 
ers are  remaining  in  Europe  in 
an  attempt  to  solidify  the  victory 
so  that  there  will  be  no  repetition 
of  the  last  two  world-wide  catas- 
trophes. 

This    sacrifice   is   certainly  no 


MR.  WOODS 

easy  one  and  their  efforts,  together 
with  those  of  their  civilian  assist- 
(Continued  on  page  69) 


Sellers  of  Sales 


VERA  BRENNAN,  time-buyer 
for  Duane  Jones   Co.,  New 
York,  has  been  in  the  radio 
business  for  the  past  13  years 
yet  she  is  young,  vivacious,  capable 
and  one  of  the  most  popular  time 
buyers  in  the  industry. 

Miss  Brennan  was  born  during 
the  first  World  War  in  New  York 
City.  She  attended   Columbia  U. 
for  about  a  year,  majoring  in  Eng- 
lish. She  started  in  the  radio  busi- 
ness as  a  secretary  to  George  Tor- 
mey,  radio  account 
executive,  for  Black - 
ett-Sample  &  Hum- 
mert,    New  York. 
Two  years  later  she 
joined  the  Biow  Co. 
as  secretary  to  Mr. 
Biow.  But  it  wasn't 
long  before  her  time- 
buying  capabilities 
were  discovered  and 
she  was  made  assis- 
tant     to  Reggie 
Schuebel,  then  time 
buyer     for  Biow. 
They    bought  time 
for    one    of  radio's 
pioneer     spot     an-  V 
nouncement  users — 
Bulova,  and  in  addi- 
tion   for    many    other  accounts. 

On  July  1,  1942,  Miss  Schuebel 
left  Biow  and  joined  the  Jones 
Agency.  On  Oct.  12,  1942,  Vera 
too,  joined  the  agency  and  became 
associated  with  Miss  Schuebel 
again  and  has  been  ever  since. 
Under  their  supervision  the  follow- 
ing accounts  are  handled :  Sweet- 


heart Soap,  Mennen,  Babo,  Mueller- 
Macaroni,  Clark  Chewing  Gum. 
The  girls  work  as  a  team  on  most 
accounts. 

The  auburn  -  haired  blue  -  eyed 
Vera  is  athletically  inclined.  She 
loves  to  swim  and  golf  during  the 
summer.  During  the  winter  months 
she  used  to  spend  most  of  her  week- 
ends ice  skating  and  horse-back 
riding,  but  admitted  that  business 
activities  were  occupying  more  of 
her  time  this  year.  She  says  that 
it  has  been  fun  to 
work  and  to  watch 
the  agency's  billing 
triple  in  the  last 
three  years. 

Use  of  spot  an- 
n  o  u  n  c  ements  is 
really  comparative- 
ly new,  Miss  Bren- 
nan pointed  out,  for 
it  has  been  only  in 
the  past  five  or  six 
years  that  clients 
have  begun  to  use 
this  type  of  adver- 
tising. 

Miss  Brennan 
IA  shares  an  apartment 

in  Sunnyside,  Queens, 
with  her  mother  and 
sister  Louise,  who  is  associated 
with  another  agency,  Kenyon  & 
Eckhardt.  Vera's  pet  is  a  black 
cocker  spaniel  called  Muffin,  because 
when  she  first  got  him  he  "was  very 
tiny  and  curled  up  like  a  muffin". 

She  is  a  member  of  Radio  Exec- 
utives Club  of  New  York  and  of 
Delta  Alpha  Sigma  Sorority. 


For  sure  returns  on  your  advertising 
— investigate  this  station  which 
covers  the  prosperous  industrial  and 
agricultural  area  comprised  of: 
Delaware,  Southern  New  Jersey, 
parts  of  Pennsylvania,  Maryland 
and  Virginia. 

5000  UJRTTS 

Represented  by 

RAYMER 


Page  10    •    December  3,  1945 


BROADCASTING    •  Telecastin 


THE  STUFF  WHICH  SALES  ARE  MADE  OF 


Dreams  and  bread,  while  poles  apart,  are  two  of 
man's  basic  needs.  Hence,  the  weaving  of  dreams 
and  the  selling  of  bread  are  combined,  with 
conspicuous  success,  in  "The  Dream  Weaver" . . 
a  unique  KDKA  origination  which  has  been 
sponsored  for  the  past  five  years  by  the  Braun 
Baking  Company,  of  Pittsburgh. 

"The  Dream  Weaver" . .  a  morning  quarter- 
hour  heard  daily,  Monday  through  Friday., 
features  the  poetry  of  KDKA's  gifted  Marjorie 


Thoma.  Her  homey,  sentimental  verse,  in  the 
Edgar  Guest  manner,  is  read  with  feeling  by 
Announcer  Paul  Shannon,  and  appropriately  re- 
inforced by  Bernie  Armstrong,  at  the  console. 

Mail-pull  and  sales  from  this  series  prove  that 
dreams  have  their  substantial  side.  Braun  loaves 
nourish  a  considerable  portion  of  KDKA's  vast 
listenership . .  which,  since  man  does  not  live 
by  bread  alone,  is  likely  to  be  interested  in  your 
product,  too! 


WESTIN6H0USE  RADIO  STATIONS  Inc 


KEX     •     KYW     •     WBZ     •     WBZA     •     WOWO     •  KDKA 


REPRESENTED  NATIONALLY   BY   NBC    SPOT  SALES-EXCEPT  KEX     •     KEX    REPRESENTED   NATIONALLY   BY  PAUL  H.  RAYMER  CO. 


eiconie  back  to  F&P, 

Colonel  C.  Terence  Clyne! 


ATTENTION,  gents,  and  help  us  throw  a  proud  and  happy  salute  at  a 
r\  returning  "old  F&P  Colonel"  who  actually  became  a  lt.  Colonel  in  the 
U.  S.  Army— our  one  and  only  C.  Terence  Clyne!  Entering  the  Air  Force  as  an 
humble  Lieutenant  in  June,  1942,  Terry  shone  as  brightly  in  the  Army  as  he 
had  in  F&P— rose  rapidly  to  Chief  of  Supply  of  the  Eighth  Air  Force  Service 
Command  in  Europe — won  three  decorations  for  outstanding  performance. 

And  now  (since  November  5)  Terry  is  again  hanging  his  hat  in  the  New 
York  Office  of  F&P! 

We  hope  the  lightning  doesn't  strike  us  for  bragging,  but  we'd  like  to  point 
out  that  every  one  of  our  old  top-star  Service  men  are  now  either  back  at 
work  or  very  soon  will  be.  All  of  them  have  done  better  than  well  with 
Uncle  Sam.  All  of  them  have  become  even  bigger  men  than  when  they  left. 
But  back  they've  come  to  F&P — and  we're  darned  proud  of  it,  and  of  them. 

So  welcome  home,  Terry,  you  genuine  Old  Colonel! 

FREE  &  PETERS,  inc. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


EXCLUSIVE  REPRESENTATIVES : 

WSR-WKBW  BUFFALO 

WCKY  CINCINNATI 

kDAL  DULUTH 

WDAY   ...  5  ...   .  FARGO 

WISH  INDIANAPOLIS 

WJEF-WKZO     .  .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE  LOUISVILLE 

WTCN    .   .    MINNEAPOLIS-ST.  PAUL 

WMBD   PEORIA 

KSD  ST.  LOUIS 

WFBL   SYRACUSE 

.  .  .  IOWA  ... 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA  SHENANDOAH 

. . . SOUTHEAST  ... 

WCBM  BALTIMORE 

WCSC  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  . 

KOB  ALBUQUERQUE 

KEEW  BROWNSVILLE 

KRIS   CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL  TULSA 

.  .  .  PACIFIC  COAST     .  . 

KOIN  PORTLAND 

KIRO   SEATTLE 

and  WRIGHT-SONOVOX.  Inc. 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  GriswoldSt.  SAN  FRANCISCO:  r  1 1  Suffer  HOLLYWOOD:  633/  Hollywood  ATLANTA:  322  Palmer  Bldg. 
Franklin  6373  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  215 1  Main  5667 


Page  12    •    December  3,  1945 


BROADCASTING    •  Telecastin 


BROA  DC  ASTINC 


VOL.  29,  NO.  23 


WASHINGTON,  D.  C,  DECEMBER  3,  1945 


$5.00  A  YEAR— 15c  A  COPY 


They  Like  American  Radio  In  the  Country 

Program  Criticism 
Slight,  FCC 
Reveals 


*THE  AMERICAN  FARMER,  re- 
nowned for  his  independence  of 
thought  and  action,  has  told  the 
United  States  Government  that  he 
likes  American  radio — all  Ivory 
Tower  opinions  to  the  contrary 
notwithstanding. 

And  his  wife  likes  it,  too. 

This  is  revealed  in  a  document 
entitled,  "Summary  of  a  Survey  of 
Attitudes  of  Rural  People  Toward 
Radio  Service"  released  by  the  FCC. 
The  survey,  covering  farm  and 
small  town  dwellers,  was  under- 
taken by  the  Division  of  Program 
Surveys  of  the  Bureau  of  Agricul- 
tural Economics,  Dept.  of  Agricul- 
ture. 

The  survey  was  organized  orig- 
inally under  the  joint  sponsorship 
of  industry  and  the  FCC  [Broad- 
casting, July  23],  but  some  indus- 
try members  withdrew  financial 
support  because  they  contended 
Government  economists  were  more 
interested  in  programs  than  in 
station  coverage.  Questions  were 
drafted  by  the  Dept.  of  Agricul- 
ture. Chairman  of  the  joint  Gov- 
ernment-industry committee  was 
Dallas  W.  Smythe,  FCC  chief  econ- 
omist. 

2,535  Questioned 

Interviews  were  conducted  with 
2,535  farm  and  non-farm  families 
in  116  counties  selected  to  provide 
a    cross-section    of    rural  areas. 

The  actual  survey,  141  pages  of 
single-spaced  typescript,  will  figure 
prominently  in  the  Jan.  14  clear 
channel  hearings  scheduled  by  the 
jJFCC.  The  study  was  made  after 
consultation  with  Committee  4  of 
the  FCC  committees  actively  en- 
gaged in  gathering  data  for  the 
scheduled  hearings. 

Although  there  is  evident  in  the 
Commission's  report  on  the  sur- 
vey's findings  a  certain  reluctance 
to  acknowledge  the  startling  clar- 
ity of  the  conclusions,  it  is  obvious 
nevertheless  that  American  radio 
is  doing  a  job  for  the  rural  dweller. 

This  reluctance  is  pointed  up, 
for  example,  when  the  FCC  states : 
"Very  few  of  these  people  (those 
surveyed),  have  any  point  of  ref- 
erence, either  actual  or  ideal,  with 
Nvhich  to  compare  present  radio 
programming;  as  a  consequence, 
I  they  tend  to  accept  the  radio  they 
know  as  the  natural  order  of 
|  things." 

BROADCASTING    •  Tclec; 


This  observation  pursues  by  two 
paragraphs  the  statement  that 
these  same  listeners  do  not  indi- 
cate "any  important  specific  dis- 
crepancies between  listener  needs 
and  present  day  program  service". 

Here  are  specific  discoveries 
made  in  the  survey: 

1.  The  majority  of  rural  listen- 
ers "have  no  great  feeling  that 
present  radio  programming  is  in- 
adequate." 

2.  Rural  listeners  are  generally 
not  "highly  conscious"  of  possible 
improvements  in  program  service. 
The  suggestions  received  failed  to 
show  "any  important  specific  dis- 
crepancies between  listener  needs 
and  present  program  service." 

3.  The  amount  of  time  spent  in 
listening  to  radio  differs  widely 
among  rural  people,  with  three  out 
of  four  saying  they  turn  off  their 
sets  at  times  because  of  lack  of 
interest  in  the  programs  available 
and  one-third  reporting  they  do  so 
often. 

4.  News  and  information  pro- 
grams are  regarded  as  the  most 
valuable  service  of  radio  to  rural 
men.  Among  rural  women  enter- 
tainment is  given  slightly  greater 


When  They  Listen 

WHEN  does  the  rural  audi- 
ence listen  to  the  radio  ?  The 
survey  of  radio  attitudes  of 
rural  people  found  that  two- 
thirds  of  set  owners  turn  on 
their  sets  before  8  a.m.  and 
one  out  of  eight  before  6  a.m. 
One  out  of  ten  turns  off  his 
set  before  9  p.m.;  three  out 
of  ten  between  9  p.m.  and  10 
p.m.;  and  four  out  of  ten  be- 
tween 10  p.m.  and  11  p.m. 
Farm  programs  find  their 
largest  audience  at  noon  when 
44%  of  farmers  listen. 
Twenty-six  per  cent  of  farm- 
ers tune  in  in  the  morning, 
10%  in  late  morning,  6%  in 
the  afternoon  and  11%  in  the 
evening. 


emphasis  from  the  standpoint  of 
value. 

5.  An  "overwhelming  majority" 
of  rural  people  say  they  would  miss 
news  programs  most  if  they  had 
to  go  without  radio  service. 

6.  Generally,  farm  people  prefer 


the  more  serious  type  of  program, 
such  as  news  and  market  reports, 
religious  music,  sermons,  and  farm 
talks. 

7.  Serials  are  second  only  to 
news  among  rural  women  as  the 
type  of  program  they  would  miss 
most  if  their  radios  failed  them. 
At  the  same  time,  the  serial  stories 
stir  up  stronger  "partisan  atti- 
tudes" than  any  other  programs. 

8.  Types  of  programs  which 
most  commonly  create  "strong 
feelings  of  rejection"  among  rural 
listeners  are  (1)  serials,  (2)  dance 
music,  (3)  classical  music. 

9.  Most  rural  listeners  "seem  to 
take  radio  programming  for 
granted"  and  "tend  to  accept  the 
radio  they  know  as  the  natural 
order  of  things." 

10.  About  one  in  every  four 
rural  homes  has  no  radio  in  work- 
ing order.  Nearly  90%  of  those  who 
have  been  without  radios  for  five 
years  would  like  to  have  them. 

The  radio  attitude  study  is  one 
of  two  major  surveys  assigned  to 
one  of  the  four  committees  charged 
with  presenting  data  for  the  con- 
sideration of  the  clear  channel 
hearings.  The  second  study,  soon  to 
(Continued  on  page  84) 


Grants  Are  Made  for  New  AM  Stations 


Two  Small  Towns  Get 
Four  of  13  Permits ; 
Hearings  Set 

(See  table  on  page  85) 

FIRST  OUTRIGHT  grants  of 
pending  applications  for  new 
standard  stations  since  resumption 
of  normal  licensing  operations  were 
made  last  week  by  the  FCC'. 

The  Commission  authorized  con- 
struction permits  for  13  local  sta- 
tions in  cities  which  have  no  pri- 
mary service.  An  additional  four 
applications  were  designated  for 
hearing,  bringing  to  244  the  num- 
ber of  AM  applications  on  which 
hearings  have  been  set. 

Last  week's  actions  left  the  Com- 
mission with  398  AM  applications 
for  new  stations  and  changes  in 
facilities  still  to  be  processed  out 
of  a  total  of  674  cases  which  had 
accumulated  by  Oct.  8  when  licens- 
ing practices  returned  to  a  peace 
time  basis.  A  group  of  19  applica- 
tions involving  breakdown  of  clear 
channels  will  be  withheld  from 
processing  until  the  clear  channel 


hearings  have  been  completed. 

Outstanding  among  the  new  sta- 
tions authorized  were  four  grants 
in  two  small  cities.  Two  applicants 
in  Athens,  Tenn.,  a  town  of  6,930 
population,  and  two  in  Ellensburg, 
Wash.,  with  only  5,994  population, 
were  given  construction  permits. 

In  Small  Communities 

The  possibility  that  cities  of  such 
size  could  support  two  commercial 
stations  was  regarded  as  highly 
unlikely  but  it  is  understood  the 
Commission  felt  it  was  compelled 
to  make  the  grants  since  the  fre- 
quencies were  available  and  the  ap- 
plicants possessed  the  necessary 
qualifications.  Hope  was  enter- 
tained, however,  that  arrange- 
ments might  be  worked  out  by  the 
grantees  whereby  only  one  station 
would  be  built  in  each  of  the  two 
communities. 

It  was  recalled  that  in  1940  the 
Commission  authorized  two  sta- 
tions for  Cheyenne,  Wyo.  (popula- 
tion 22,474)  but  only  one  (KFBC) 
was  constructed.  In  the  same  year 
the  Commission  granted  two  ap- 
plications   for    stations    in  Las 


Vegas,  Nev.  (population  8,422) 
but   only  KENO  was  established. 

Also  in  1940,  the  Commission  au- 
thorized two  stations  for  Salisbury, 
Md.  (population  12,000)  after  it 
had  ordered  a  daytime  outlet  off 
the  air  because  of  alleged  financial 
irregularities.  The  two  grantees 
agreed,  however,  that  the  commun- 
ity could  support  only  one  station 
and  one  of  the  applicants  there- 
upon requested  cancellation  of  its 
CP  to  which  the  Commission  con- 
sented. WBOC  thus  became  the 
only  station  in  Salisbury. 

'Survival  of  Fittest' 

In  granting  dual  operations  for 
Athens  and  Ellensburg,  the  Com- 
mission is  applying  the  "survival 
of  the  fittest"  theory,  which  was 
upheld  by  the  Supreme  Court  in 
the  Sanders-Dubuque  case  in  1940. 
It  appeared  from  these  grants  that 
authorizations  for  two  and  more 
stations  will  be  made  in  many  other 
communities,  particularly  for  FM 
stations,  with  grantees  left  to  work 
out  agreements  as  to  which  shall 
exercise  his  authorization  or  to 
fight  it  out  for  survival. 

December  3,  1945    •    Page  13 


Standard  Agency  Contract  Approved 


NAB  Sales  Group  Acts 
On  Plan  for  Formal 
Recognition 

STANDARD  agency  contract 
drafted  by  a  joint  NAB-AAAA 
group  was  approved  last  week  by 
the  NAB's  Sales  Managers  Execu- 
tive Committee  for  submission  to 
the  NAB  Board  of  Directors  Jan. 
3-4.  This  topped  a  list  of  advertis- 
ing, research  and  sales  problems 
acted  on  by  the  committee  Thurs- 
day and  Friday  at  the  Hotel  Roose- 
velt, New  York,  climaxing  a  week 
of  special  committee  meetings. 

Other  actions  included: 

Approval  of  plan  to  submit  ad- 
vertising agency  recognition  bureau 
idea  to  stations  for  study. 

Approval  of  analysis  of  research 
methods  covering  local  station  au- 
diences, -with  standardization  as 
goal. 

Decided  paid  advertising  from 
Government  agencies  is  properly 
acceptable. 

Discussed  proposed  copy  accept- 
ance bureau. 

Rejected  proposal  to  declare  2% 
discount  an  industry  policy. 

Discussed  need  for  industry  data 
on  broadcast  advertising  expendi- 
tures. 

Decided  to  name  subcommittees 
on  sales  practices  and  on  prepara- 
tion of  report  on  Joske's  depart- 
ment store's  radio  project. 

Presiding  at  sessions  was  James 
V.  McConnell,  NBC  national  spot 
sales  manager  and  SMEC  chair- 
man. 

Report  on  standard  agency  con- 
tracts was  submitted  by  Walter 
Johnson,  WTIC  Hartford,  chair- 
man of  subcommittee  which  met 
Monday  and  Tuesday  with  AAAA 
group.  NAB  subcommittee  recom- 
mended adoption  of  revised  con- 
tract form.  SMEC  approved  plan 
and  will  recommend  to  NAB  board. 
AAAA  group  will  recommend  ac- 
tion  by   AAAA    board.   If  both 


boards  approve,  form  will  be  rec- 
ommended for  general  use. 

While  not  entirely  satisfactory 
to  both  sides,  new  form  was  deemed 
a  considerable  improvement  over 
the  present  one.  Changes  include: 

Extension  of  time  required  for  no- 
tice of  termination  of  contract  from 
14  to  28  days  for  programs,  remaining 
at  14  for  announcements.  Stations  now 
permitted  to  furnish  either  affidavit  or 
certification  of  performance,  if  agency 
requests,  but  unless  requested  prior  to 
billing,  this  shall  not  be  considered 
condition  precedent  to  payment. 

If  cancellation  is  caused  by  "material 
breach"  by  agency,  new  form  calls  for 
payment  to  the  station,  as  "liquidated 
damages",  of  a  fair  estimate  of  cost  to 
station  together  with  amount  owing 
at  the  earned  rate  for  programs  per- 
formed before  the  cancellation.  If  sta- 
tion performs  the  "material  breach" 
the  station  shall  pay  agency  a  fair  esti- 
mate of  cost  incurred  by  agency,  not  to 
include   agency  commissions. 

Right  to  Cancel 

New  form  gives  station  right  to  cancel 
any  broadcast  in  order  to  broadcast  an- 
other program  which  the  station  "in  its 
absolute  discretion  deems  to  be  of  public 
importance  or  of  public  interest."  If 
substitute  time  is  not  agreed  on  for 
such  cancellation,  station  shall  pay 
agency  only  amount  of  noncancellable 
cost  of  talent,  which  in  no  case  shall 
be  more  than  the  time  charge. 

If  material  for  broadcast  is  not  re- 
ceived 96  hours  (reduced  from  seven 
days)  before  time  of  broadcast,  station 
shall  notify  the  agency  by  collect  tele- 
gram (formerly  the  station  paid  for  the 
wire).  If  material  has  not  arrived  at 
least  72  hours  in  advance  of  broadcast 
(no  definite  time  is  specified  in  present 
contract),  station  has  right  to  produce 
substitute  program  and  make  its  reg- 
ular charge  for  time  and  reasonable 
charge  for  talent. 

Station  cannot  be  required  to  broad- 
cast for  any  sponsor  or  for  any  product 
not  specified  in  the  contract,  without 
its  written  consent  to  such  changes. 
Station  must  also  approve  the  receipt 
and  handling  of  any  mail,  telegrams, 
phone  calls,  money  or  material  that 
may  be  called  for  and  is  to  do  so  at 
agency's  risk,  with  agency  reimbursing 
station  for  expenses. 

Time  for  station  breaks  which  sta- 
tion may  deduct  from  any  broadcast  of 
five  minutes  or  longer  is  set  at  30 
seconds.  Other  changes  clarify  language. 

Members  of  the  subcommittee,  in 
addition  to  chairman,  are:  Ben 
Laird,  WOSH  Oshkosh;  Howard 
Meighan,  CBS;  Frank  V.  Webb, 
WGL  Fort  Wayne;  Sam  H.  Ben- 
nett, KMBC  Kansas  City  (unable 
to  attend) . 

Mr.  McConnell,  with  Frank 
Pellegrin,    NAB    Director  of 


"Don't  be  boffed,  Rudy, 
Page  14    •    December  3,  1945 


iwn  for  bROADCASTlNG  by  Sid  Hix 

it's  one  of  those  new  radio  watches!" 


Broadcast  Advertising;  his  prede- 
cessor in  that  post,  Lewis  H.  Avery, 
now  head  of  his  own  station  repre- 
sentative organization,  and  John 
Morgan  Davis,  NAB  counsel,  sat 
with  all  subcommittees. 

AAAA  representatives  included 
Linnea  Nelson,  J.  Walter  Thompson 
Co.;  Carlos  Franco,  Young  &  Rubi- 
cam;  Charles  Ayres,  Ruthrauff  & 
Ryan;  Frank  Silvernail,  BBDO; 
Herald  Beckjorden,  AAAA;  George 
Link,  AAAA  counsel. 

SMEC  next  heard  the1  report  of 
Stanton  P.  Kettler,  WMMN  Fair- 
mont, W.  Va.,  chairman  of  subcom- 
mittee appointed  to  study  need  of 
an  advertising  agency  recognition 
bureau,  which  Wednesday  had 
drafted  a  plan  to  present  the  pro- 
posal to  broadcasters  at  NAB  dis- 
trict meetings  early  next  year. 
Committee  also  approved  this  plan 
and  will  recommend  its  adoption 
by  the  board.  Idea  is  to  prepare  a 
half -hour  transcribed  presentation, 
leaving  broadcasters  free  to  make 
their  own  decision. 

In  addition  to  Mr.  Kettler,  this 
subcommittee  includes  William 
Doerr  Jr.,  WEBR  Buffalo,  and 
Harold  Soderlund,  KFAB  Lincoln. 
On  Thursday  Mr.  Avery  was  named 
as  a  member  of  this  committee  to 
replace  Mr.  McConnell,  who  felt 
that  as  general  chairman  of  SMEC 
he  should  not  also  be  a  member  of 
a  subcommittee. 

Frank  V.  Webb,  WGL  Fort 
Wayne,  chairman  of  subcommittee 
(Continued  on  -page  84) 


Radio  Allocations 
Plan  Will  Continue1 

RADIO  NETWORK  allocations 
plan  will  be  continued  on  a  revised 
basis  after  Dec.  8,  the  Advertising 
Council  announced  Friday,  when 
details  of  the  new  setup  were  sent 
to  radio  advertisers  throughout  the 
country  by  a  special  Council  com-  j 
mittee  made  up  of  H.  W.  Roden, 
vice-president,  American  Home 
Products  Corp.;  Lee  H.  Bristol, 
vice-president,  Bristol-Myers  Co.; 
Stuart  Peabody,  advertising  direc- 
tor, Borden  Co. 

Main  difference  between  new  and 
wartime  plans  is  that  the  number 
of  public  service  messages  adver- 
tisers will  be  asked  to  broadcast  is 
reduced  from  one  every  four  weeksj 
to  one  every  six  weeks  for  weekly 
programs,  and  from  one  every  sec- 
ond week  to  one  every  third  week 
for  programs  broadcast  three^ 
four  or  five  times  weekly.  As  in 
the  past,  advertisers  will  be  free 
to  reject  any  suggested  assignment, 
or  to  ask  for  a  substitute  message 
or  date.  Fact  sheets  will  accom- 
pany assignments  and  advertisers 
will  be  free  to  adopt  form  of  mes- 
sage to  fit  their  program  require- 
ments. 

Council  pointed  out  to  adver- 
tisers that  their  "cooperation  will 
provide  our  country,  the  radio  in- 
dustry and  radio  advertisers  with 
three  specific  benefits: 

"(1)  Furnish  public  information 
on  matters  of  pressing  importance 
to  American  business,  particularly 
(Continued  on  page  84) 


Benton  Sees  Private  Enterprise 
Influencing  Worldwide  Radio 


Benton 


PRIVATE  ENTERPRISE  will 
have  much  to  say  about  peacetime 
international  broadcasting  re- 
gardless of  the  final  pattern  for 
administering  the 
outlets. 

This  was  im- 
plicit in  a  state- 
ment by  William 
Benton,  Assistant 
Secretary  of  State 
in  charge  of  Pub- 
lic Affairs,  writ- 
ing in  the  Sunday 
Magazine  section 
of  the  New  York 
Times  for  Dec.  2. 

Mr.  Benton,  former  partner  in 
Benton  &  Bowles,  New  York  ad- 
vertising agency,  and  more  re- 
cently vice-president  of  the  U.  of 
Chicago,  says,  in  speaking  of  the 
information  activity  of  his  divi- 
sion: "The  long-range  program  of 
the  Department,  not  yet  drawn  up 
in  detail,  will  follow  the  general 
lines  not  evolving  in  the  transi- 
tion program.  Private  initiative 
and  private  facilities  can  do  a  very 
big  part — indeed  an  overwhelming 
proportion — of  the  job  of  dissemi- 
nating abroad  information  about 
America." 

Later  in  the  same  article,  Mr. 


Benton  observes,  "In  shortwave 
radio,  the  role  of  private  enter- 
prise is  under  study.  This  is  a 
much  more  complex  problem.  There 
is  no  profit  in  shortwave  radio. 
The  Government  must  put  up  the 
money.  Other  governments  are  us- 
ing shortwave  on  an  increasing 
scale.  Technical  efficiency  grows 
from  day  to  day.  We  cannot  re- 
tire from  the  field.  We  have  not 
yet  determined  how  to  operate  it. 


or  who  should  run  and  control  it, 

The  State  Dept.  official  said  the 
Government  would  progressively 
retire  from  the  field  of  news  dis- 
tribution and  expresses  the  hope 
that  UP,  AP  and  INS  will  expand 
their  overseas  services. 

He  notes,  also,  that  "the  Gov- 
ernment should  not  undertake  to 
do  what  private  press,  radio  and 
motion  picture  organizations  do 
better  ..." 

He  says  that  "we  do  not  intend 
to  take  part  in  any  sort  of  in- 
ternational 'information  race';  but 
neither  do  we  propose  to  depend 
on  other  nations  to  speak  to  the 
rest  of  the  world  on  our  behalf."" 

Mr.  Benton  returned  only  last 
Saturday  from  London  and  Europe, 
where  he  had  been  attending  con- 
ferences pertinent  to  his  program. 


BROADCASTING    •  Telecasting 


Postwar  Telecasting  Given  Go-Ahead 


Rules  Are  Issued; 
Standards    Out  in 
Short  Time 

{Text  of  TV  Rules  on  page  76) 

FORMAL  inauguration  of  televi- 
,  sion  in  the  lower  band  was  given 
s  the  green  light  last  week  by  the 
,  FCC  with  the  adoption  of  the  final 
i  rules  and  regulations  to  govern  the 
operation  of  stations.  Standards  of 
good  engineering  practice  will  prob- 
('  ably  be  issued  within  the  next  two 
i  weeks. 

Provision  for  406  television  sta- 
;  tions  in  140  metropolitan  districts 
is  made  in  the  Commission's  alloca- 
tions of  frequencies  for  the  service. 
"  All  are  for  metropolitan  stations 
!  except  17  which  are  community. 
In  12  of  the  metropolitan  dis- 
tricts, the  Commission  has  already 
received  more  applications  for  sta- 
J  tions  than  there  are  frequencies 
available  and  it  will  be  necessary  to 
,   designate   these  applications  for 

i  hearings.  Of  a  total  of  142  tele- 
j  vision  applications  pending,  80  are 

from  the  12  areas. 

Metropolitan  stations  are  re- 
[j  stricted  under  the  rules  to  a  maxi- 
1  mum  of  50  kw  effective  radiated 
i)  peak  power  and  an  antenna  height 

of  500  ft.  above  average  terrain. 
a  Higher  antennas,  where  permitted, 
3  can  be  used  but  the  Commission 

ii  may  require  less  power  in  such 
cases  so  that  coverage  will  approxi- 

■  mate  that  provided  by  use  of  50  kw 
t  power  with  500  ft.  antenna. 


! 


BIRD'S  EYE  view  of  the  clear 
channel  hearings  to  begin  before 
the  FCC  in  January,  as  denned  to 
the  House  Appropriations  Subcom- 
mittee by  the  FCC,  was  made  pub- 
lic last  week  coincident  with  the 
introduction  in  the  House  of  the 
first  Deficiency  Appropriations  Bill 
for  1946. 

In  outlining  the  weighty  volume 
of  work  confronting  the  FCC, 
Chairman  Paul  A.  Porter  took  par- 
ticular note  of  the  clear  channel 
hearings.  Pointing  out  that  24 
channels  in  the  standard  band  now 
are  allocated  exclusively  to  a  single 
licensee  for  fulltime  operation, 
Chairman  Porter  added : 

"There  has  been  great  pressure 
in  the  industry  and  elsewhere,  and 
representations  that  the  designa- 
tion of  clear  channel  frequencies 
may  not  be  the  most  effective  use 
of  the  frequencies.  The  suggestion 
has  been  made  that  perhaps  there 
should  be  duplication  in  certain  in- 
stances. 

"We  feel  under  a  great  obliga- 
tion because  of  the  Congressional 
mandate  to  insure  the  fullest  and 
most    effective    nationwide  radio 


The  rules  state  that  metropolitan 
stations  "will  not  be  protected  be- 
yond the  5,000  uv/m  contour  and 
such  stations  will  be  located  in  such 
a  manner  as  to  insure,  insofar  as 
possible,  a  maximum  of  television 
service  to  all  listeners,  whether 
urban  or  rural." 

Maximum  Service 

The  designation  of  channels  made 
available  for  television  stations, 
according  to  the  rules,  will  be  re- 
vised from  time  to  time  depend- 
ing upon  demand  for  stations.  Dif- 
ferent channels  from  those  desig- 
nated may  be  assigned  where  it  can 
be  shown  that  public  interest  will 
be  better  served. 

Of  the  13  channel  numbers  set 
aside  for  television,  metropolitan 
stations  may  use  12.  Community 
stations  are  given  the  exclusive  use 
of  channel  No.  1  (44-50  mc)  but 
any  of  the  remaining  channels  may 
also  be  used.  Of  the  17  community 
stations  provided  in  the  allocations, 
six  are  assigned  the  use  of  chan- 
nels other  than  No.  1. 

Community  stations  are  restrict- 
ed by  the  rules  to  1  kw  effective 
radiated  peak  power  with  maxi- 
mum antenna  height  of  500  ft. 
above  average  terrain. 

The  rules  also  provide  for  estab- 
lishment of  rural  stations  and  the 
availability  of  channels  No.  2 
through  No.  13  for  their  use.  A 
special  showing  must  be  made  to 
qualify  for  a  rural  station,  proof 
being  required  that  the  area  to  be 
served  would  be  more  extensive 
than  that  of  a  metropolitan  station 


service.  An  examination  of  the 
maps  indicates  that  about  37%  of 
the  area  of  continental  United 
States  does  not  receive  an  accept- 
able radio  signal  from  any  source 
at  night." 

Commissioner  E.  K.  Jett,  former 
chief  engineer,  interjected  that 
57%  of  the  area  of  the  continental 
United  States  does  not  receive  an 
acceptable  signal  daytime. 

Mr.  Porter  said  the  Commission 
is  exploring  the  problem  to  deter- 
mine how  many  more  standard  sta- 
tions can  be  accommodated  "not 
only  under  existing  standards  but 
possibly  under  new  standards."  Re- 
sponding to  an  inquiry,  he  said  that 
sparsely  populated  sections,  such 
as  the  mountain  states,  the  South- 
west and  some  parts  of  the  South 
and  Southeast  are  inadequately 
served.  "The  map  shows  great 
white  spots  where  at  night  they 
do  not  get  adequate  service  and 
even  less  in  the  daytime." 

Commissioner  Jett  pointed  out  the 
reference  was  to  primary  service 
and  that  there  is  a  "fading  sec- 
ondary signal"  available  at  night 
on  the  clear  channels. 


and  that  the  additional  area  is  pre- 
dominantly rural.  It  must  also  be 
shown  that  use  of  a  channel  for  a 
rural  station  would  not  interfere 
with  other  stations  or  prevent  the 
assignment  of  channels  for  facili- 
ties likely  to  be  established. 

The  rules  include  classification 
of  stations,  allocation  of  frequen- 
cies, administrative  procedure,  FCC 
licensing  policies,  requirements  re- 
lating to  equipment,  technicians 
and  station  operations. 

The  Commission's  rules  specify  a 
90-day  period  for  equipment  tests 
of  new  stations  and  an  additional 
period  of  not  more  than  30  days 
for  program  tests.  Station  licenses 
will  be  issued  for  one  year,  with 
applications  for  renewal  to  be  filed 
60  days  before  license  expiration. 
Requirements 

Rules  on  licensing  policies  require 
that  no  license  be  issued  to  a  sta- 
tion which  has  a  contract  with  a 
network  which  prevents  it  from  or 
penalizes  it  for  broadcasting  the 
programs  of  any  other  network. 
Term  of  affiliation  between  station 
and  network  is  limited  to  two 
years. 

On  option  time,  the  rules  deny 
licenses  to  stations  which  contract 
for  more  than  a  total  of  three  hours 
of  network  programs  within  each 
of  four  segments  of  the  broadcast 
day.  It  is  further  stipulated  that 
options  "may  not  be  exclusive  as 
against  other  network  organiza- 
tions and  may  not  prevent  or  hind- 
er the  station  from  optioning  or 
selling  any  or  all  of  the  time  cov- 
ered by  the  option,  or  other  time,  to 
other  network  organizations." 

The  right  of  television  stations 
to  reject  programs  is  affirmed  in 
the  rules  which  deny  licenses  where 
contracts  are  entered  into  which 
would  prevent  a  station  from  re- 
fusing material  it  believes  to  be 
unsatisfactory  or  unsuitable  or 
which  would  hinder  it  from  substi- 
tuting programs  of  outstanding 
local  or  national  interest. 

Rules  governing  network  owner- 
ship of  standard  stations  are  gen- 
erally applied  to  television.  Rule 
No.  3.640  provides  that  control  of 
more  than  one  station  will  not  be 
permitted  except  where  such  own- 
ership would  foster  competition  or 
provide  a  distinct  service  in  the 
public  interest. 

Television  stations,  under  the 
rules,  cannot  use  their  frequencies 
merely  for  sound  broadcasting,  ex- 
cept for  test  purposes  and  in  con- 
nection with  visual  transmission. 
It  is  required  that  the  aural  trans- 
mitter of  a  station  "shall  not  be  op- 
erated separately  from  the  visual 
transmitter." 


Pratt  Elected 
HARADEN  PRATT,  vice  -  president, 
Mackay  Radio  &  Telegraph  Co.,  has 
been  elected  chairman  of  the  Radio 
Technical  Planning  Board,  succeeding 
W.  R.  G.  Baker,  vice-president,  General 
Electric  Co.  Other  new  officers  include: 
Vice-chairman,  Howard  S.  Frazier,  Na- 
tional Assn.  of  Broadcasters;  secretary, 
Dr.  William  H.  Crew,  Institute  of  Radio 
Engineers;  treasurer.  Will  Baltin,  Tele- 
vision Broadcasters  Assn. 


MR.  BROWN 

Brown  Quits; 
Still  an  Adviser 

RESIGNATION  of  Walter  J. 
Brown,  vice-president  and  general 
manager  of  WSPA  Spartanburg, 
as  special  assistant  to  the  Secre- 
tary was  announced  last  Wednes- 
day by  Secretary  of  State  Byrnes, 
but  with  the  understanding  that 
Mr.  Brown  would  be  available  for 
special  assignments  that  would  not 
require  his  full  time. 

In  Washington  for  the  last  three 
years  as  special  assistant  to  Jus- 
tice Byrnes  while  he  was  "assist- 
ant president",  serving  as  Director, 
of  Economic  Stabilization  and'  of 
War  Mobilization,  Mr.  Brown  will 
return  to  the  Spartanburg  station 
and  to  his  other  interests.  He  has 
a  4,000-acre  cattle  and  cotton  farm 
at  Thomason,  Ga.,  100  miles  from 
Spartanburg. 

At  his  news  conference  last  Wed- 
nesday, the  Secretary  formally  an- 
nounced Mr.  Brown's  resignation, 
pointing  out  that  he  had  served 
in  Washington  under  him  for  three 
years  during  the  war. 

"He  has  been  of  greatest  assist- 
ance to  me  in  every  position  he 
has  filled,"  the  Secretary  said. 

"With  deep  regret  I  accept  his 
resignation  because  I  do  not  feel  I, 
should  ask  him  to  longer  remain 
away  from  his  business  and  other 
work  he  contemplates.  He  has 
promised  me,  however,  that  I  can 
call  on  him  for  special  assign- 
ments which  will  not  require  his 
full  time.  I  intend  to  call  upon 
him." 

Mr.  Brown  attended  both  the 
Potsdam  and  the  subsequent  post- 
war conferences  in  London  with 
Secretary  Byrnes.  As  a  special  ad- 
viser to  the  Secretary,  it  is  pre- 
sumed he  will  be  called  upon  to 
participate  in  other  matters  look- 
ing toward  settling  of  the  peace. 

Donald  Russell,  Assistant  Secre- 
tary of  State  in  charge  of  admin- 
istration, is  part  owner  of  WSPA, 
along  with  Mr.  Brown.  Mr.  Rus- 
sell is  a  Spartanburg  attorney  and 
also  was  with  Secretary  Byrnes' 
during  his  War  Mobilization  and 
Economic  Stabilization  tenures.'- 


<  Preview  of  Clear  Channel  Hearings 
i  Given  by  FCC  to  House  Subcommittee 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  15 


Station  Franchise  Tax  Bill  Expected 


Assessment    on  Profits 
Above  25%  Invested 
Is  Alternative 

LEGISLATION  fixing  a  franchise 
tax  on  all  stations  or  a  federal  as- 
sessment on  profits  above  25%  of 
invested  capital  is  expected  to  be 
introduced  in  the  House  in  the  next 
few  weeks,  it  was  learned  on  Capi- 
tol Hill  last  week. 

Determination  to  present  such 
legislation  is  understood  to  have 
followed  hearings  before  the  House 
Appropriations  subcommittee  on 
the  1946  deficiency  bill  (HR-4805) 
[Broadcasting,  Nov.  26].  In  re- 
porting out  the  bill  last  Monday 
the  full  committee  recommended 
a  slash  of  50%  in  the  FCC's  re- 
quest for  $785,000,  allowing  the 
Commission  but  $392,500. 

Amendment  Defeated 

Rep.  Richard  B.  Wigglesworth 
(R-Mass.),  who  has  criticized  the 
FCC  on  many  occasions,  introduced 
an  amendment  to  the  bill  during 
debate  Wednesday  to  delete  alto- 
gether the  Commission's  deficiency 
appropriation,  but  it  was  defeated 
by  a  100-87  vote.  Mr.  Wigglesworth 
charged  the  FCC  was  attempting 
to  use  the  deficiency  appropriation 
for  an  expansion  program,  where- 
as a  request  for  a  $6,000,000  ap- 
propriation in  the  1947  fiscal  year 
has  just  been  filed. 

Rep.  Clarence  Cannon  (D-Mo.), 
Appropriations  Committee  chair- 
man who  urged  that  the  U.  S.  adopt 
the  British  system  of  Government- 
owned  radio  because  of  commercials 
on  the  air,  defended  the  FCC  during 
debate  on  the  Wigglesworth  amend- 
ment. He  asserted  that  "there  have 
been  greater  changes,  perhaps,  in 
the  field  of  radio  than  in  any  other 
of  our  modern  developments."  He 
echoed  the  testimony  of  FCC  Chair- 
man Paul  A.  Porter  that  FM  would 
eventually  replace  AM  broadcast- 
ing, declaring  "it  is  only  a  question 
of  time  before  it  (FM)  renders 
obsolete  every  broadcasting  station 
and  receiving  set  in  the  United 
States." 

"The  Commission  must  meet  this 
and  other  changing  situations,"  he 
asserted.  "For  us  to  interfere  at 
this  time  defers  action  not  only 
on  the  many  questions  which  come 
regularly  before  the  Commission, 
but  defers  materially  a  vast  indus- 
trial and  commercial  activity  which 
is  of  the  highest  importance  at  this 
critical  time." 

Will  Slow  Down  FCC 

Chairman  Porter  had  requested 
the  $785,000  to  employ  501  addi- 
tional personnel  between  now  and 
June  30  to  help  process  the  1500- 
odd  applications  now  pending.  The 
House  late  Friday  passed  the  De- 
ficiency Bill,  giving  FCC  $392,500. 
That  will  permit  hiring  only  170 
persons,  it  was  learned,  and  the 
job  -of  processing  applications  will 

Page  16    •    December  3,  1945 


be  considerably  slowed  down. 

Rep.  Cannon  told  Broadcasting 
that  the  "English  system  relieves 
us  of  advertising  interruptions 
which   sometimes  are  annoying." 

"But  on  the  other  hand,  if  we 
are  going  to  follow  the  American 
system,"  he  said,  "we  should  re- 
quire the  broadcasting  companies 
to  make  some  compensation  for  the 
use  of  the  channels.  There  is  no 
reason   why   the    United  States 


BY  FAR  the  most  informative 
from  the  standpoint  of  broadcast- 
ing that  Congress  has  held  in  a 
long  time,  hearings  by  the  House 
Appropriations  subcommittee  on 
Independent  Offices  on  the  1946 
Deficiency  Bill  (HR-4805)  in  late 
October  developed  some  testimony 
of  importance  to  radio,  it  was  dis- 
closed with  release  last  week  of 
the  testimony.  Although  the  hear- 
ings were  on  the  necessity  of 
granting  the  FCC  $785,000  for 
sufficient  personnel  to  process  more 
than  1,500  applications,  most  of  the 
discussion  had  to  do  with  overall 
broadcasting  developments.  Fol- 
lowing are  some  of  the  pertinent 
developments : 

REP.  CANNON  (D-Mo.),  Appro- 
priations chairman,  after  FCC 
Chairman  Paul  A.  Porter  had  out- 
lined anticipated  expansion  in  the 
communications  field,  commented: 
"We  cannot  afford  to  anticipate 
these  developments,  or  any  of  their 
requirements.  .  .  .  We  do  not  want 
to  interfere  with  these  develop- 
ments. We  would  rather  keep 
abreast  of  progress  than  to  lag  be- 
hind it,  so  we  want  to  provide  in 
this  appropriation  as  nearly  as  we 
can  merely  for  your  current  needs. 
There  is  some  impression  that  you 
are  reaching  out  into  fields  of 
questionable  jurisdiction."  Replied 
Mr.  Porter:  "We  will  be  the  bot- 
tleneck on  this  development  unless 
we  can  move  all  of  these  applica- 
tions— get  these  basic  policies  de- 
termined, and  I  think  that  there 
are  hundreds  of  thousands  of  jobs 
involved.  .  .  .  We  just  do  not  have 
the  personnel  to  do  the  essential 
things  without  branching  out  into 
fields  where  we  have  no  business." 

*  *  * 

ON  STATION  profits,  Rep.  Lud- 
low (D-Ind.)  wanted  to  know  the 
highest  profit  made  by  a  station. 
Mr.  Porter  said  WLW  Cincinnati 
was  the  most  profitable  to  his 
knowledge.  In  1944,  he  recalled, 
WLW  showed  a  gross  income  of 
$4,000,000  and  earned  about  $2,- 
800,000  before  Federal  taxes. 

*  *  * 

ON  NEWSPAPER  ownership 
Chairman  Porter  said  in  excess  of 
200    newspapers    own  stations. 


should  give  away  natural  resources 
for  nothing." 

Rep.  Cannon  said  the  FCC  has 
been  "busily  giving  away  FM  chan- 
nels as  fast  as  they  can  give  them 
away  without  securing  from  Con- 
gress permission"  to  do  so.  He 
contended  that  before  the  Com- 
mission issues  any  construction 
permits  or  licenses  for  FM  stations, 
Congress  should  be  consulted  be- 
(Continued  on  page  72) 


When  Rep.  Rabaut  (D-Mich.)  ques- 
tioned him  as  to  the  propriety  of 
newspaper  ownership,  Mr.  Porter 
said  a  number  of  conservative 
newspapermen  reluctant  in  the 
early  days  to  "get  their  feet  wet" 
have  now  discovered  that  stations 
"are  more  profitable  than  their 
newspapers".  "It  seems  to  me,"  he 
added,  "having  run  a  small-town 
newspaper  myself,  when  a  radio 
station  in  a  community  say,  of 
25,000  or  less  has  to  split  the  ad- 
vertising revenue  between  the  in- 
dependent newspaper  and  independ- 
ent radio  station,  you  have  a  very 
mediocre  radio  station  in  that 
field." 

*  *  * 

WHAT  Chairman  Porter  told  the 
Committee  about  the  hold,  if  any, 
of  the  networks  on  independent 
stations  will  never  be  known — at 
least  officially.  It  was  all  off  the 
record,  but  recorded  questions  by 
Rep.  Rabaut  indicated  a  keen  in- 
terest on  his  part  about  "local 
stations  yielding  so  much  of  their 
time  to  the  national  broadcasts". 
Mr.  Porter  expressed  the  view  that 
"the  opportunities  for  local  ex- 
pression have  been  limited  ...  to 
a  great  degree  by  the  practices  of' 
the  networks  because  of  the  high 
level  of  economic  activity,  and  I 
think  also  the  tax  laws  are  a  fac- 
tor in  connection  with  national  ad- 
vertisers, in  permitting  them  to 
charge  off  as  a  business  expense 
this  charge  for  advertising."  Said 
Rep.  Rabaut:  "We  will  be  glad  to 
have  some  information  ...  off  the 
record,  because  I  think  it  is  one 
of  the  abuses  and  will  probably  call 
for  vengeance  some  day." 

*  *  * 

WESTERN  UNION  plans  to  re- 
place all  lines  with  radio  relays 
eventually,  Mr.  Porter  told  the 
Committee. 

*  *  * 

ON  THE  BASIS  of  present  esti- 
mates the  FCC  will  need  $6,700,000 
annually  for  its  budget,  Chair- 
man Porter  revealed.  Total  employ- 
ment would  be  about  1,700.  On 
June  30,  1940,  the  FCC  had  625 
employes  and  on  Oct.  9  this  year 
the  number  was  1,165. 


Trend  to  FM 

RADIO  is  steering  rapidly  in 
the  direction  of  FM,  FCC 
Chairman  Paul  A.  Porter 
told  the  House  Appropria- 
tions subcommittee  during 
testimony  Oct.  22  on  the  1946 
Deficiency  Bill,  it  was  re- 
vealed last  week  when  the 
Bill  was  reported.  "It  is  my 
opinion,"  said  Mr.  Porter, 
"that  within  the  next  three 
years  we  will  have  upward  of 
1,000  FM  stations  on  the  air. 
There  will  be  a  dual  system 
for  some  time  but,  ultimate- 
ly, I  think  that  most  of  us 
believe  that  this  FM  is  a  su- 
perior service  and  will  en- 
tirely supplant  AM  except 
for  your  rural  coverage 
where  there  will  be  high- 
power  AM  stations  giving 
rural  areas  their  broadcast 
service." 


TRANSMITTER  RULES 
CANCELLED  BY  FCC 

CANCELLATION  of  FCC  Orders 
99  through  99-B  and  101,  which 
required  registration  of  all  unli- 
censed transmitters  and  transmit- 
mitters  of  amateur  licensees,  other 
than  those  held  by  manufacturers 
or  dealers,  was  announced  Thurs- 
day by  the  Commission. 

Under  the  wartime  measures,  I ' 
holders  of  such  equipment  were  re- 
quired to  register  it  with  the  Com- 
mission and  to  report  changes  in 
possession.  In  addition,  manufac- 
turers and  dealers  were  required  to 
submit  various  reports  to  the  FCC  1 
on  equipment  on  hand  and  disposal 
of  it. 

The  FCC  public  notice  announc- 
ing cancellation  of  99-99-B  and  < 
101,  noted  that  requirements  under  1 
Orders  96  through  96-C  with  re-  1 
spect  to  registration  of  diathermy  j 
equipment  are  not  affected.  Neither  ' 
does  cancellation  of  the  registra-  1 
tion  orders  affect  the  requirement  1 
that  any  operation  of  transmitters  \ 
must  be  pursuant  to  proper  license 
issued  by  the  Commission. 


White  Heads  NEMA 

R.  L.  WHITE,  president  of  Lan-  . 
ders,  Frary  &  Clark,  New  Britain, 
Conn.,  has  been  elected  president 

of  the  National  Electrical  Manu-  ] 

facturers  Assn.  R.  S.  Edwards,  Ed-  ( 

wards  &  Co.,  Norwalk,  Conn.,  was  j 

elected  treasurer  and  the  follow-  ; 

ing  vice-presidents  were  chosen :  , 
W.  C.  Johnson,  Allis-Chalmers  Mfg.  \  \ 

Co.,  Milwaukee;  R.  W.  Turnbull,  , 

Edison  General  Electric  Appliance  , 

Co.,  Chicago;  H.  E.  Blood,  Norge  0 

Division,  Borg-Warner  Corp.,  De-  e 

troit;  J.  K.  Johnston,  National  \ 
Vulcanized  Fibre  Co.,  Wilmington,  j  , 

Del.,  and  Everett  Morss,  Simplex  \ 

Wire  &  Cable  Co.,  Cambridge,  j 
Mass. 


BROADCASTING     •  Telecasting 


Radio  Testimony  Highlights 


.AFRA  Orders  Weatherman  to  Join 


St.  Louis  Local  Informs 
KSD  That  Official 
Must  Have  Card 

AFRA  has  demanded  that  a  gov- 
ernment official  must  take  out  a 
union  card  if  he  is  to  be  heard  on 
the  air. 

The  official  is  Harry  F.  Wahl- 
gren,  chief  of  the  St.  Louis  Weath- 
er Bureau.  Mr.  Wahlgren  is  heard 
on  KSD  St.  Louis  in  a  daily  four 
to  five-minute  weather  resume. 

Notice  was  sent  to  KSD  by  the 
board  of  directors  of  the  St.  Louis 
AFRA  local  that  Mr.  Wahlgren 
should  join  the  union  if  he  is  to 
» broadcast. 

George  M.  Burbach,  manager  of 
KSD,  admitted  he  had  received 
such  a  notice  from  AFRA  but  said 
no  decision  had  been  reached  pend- 
ing further  study  of  the  notice. 


KSD  has  been  broadcasting  per- 
sonal reports  by  the  local  Weather 
Bureau  chief  for  more  than  a  dec- 
ade. Reports  were  dropped  during 
the  war  but  were  resumed  several 
weeks  ago,  with  Mr.  Wahlgren  as 
the  voice  of  the  Weather  Bureau. 

Should  AFRA  succeed  in  putting 
over  its  St.  Louis  demand,  it  is 
felt  in  broadcasting  circles,  the  idea 


might  be  extended  indefinitely. 
Higher  officials  all  the  way  up  to 
the  President  might  be  required  to 
join  the  union  if  they  go  on  the  air 
with  public  service  programs.  In- 
cluded also  could  be  candidates  for 
public  office,  educators,  ministers — 
in  fact  every  person  or  group  could 
be  required  to  hold  an  AFRA  card 
before  going  on  the  air. 


FCC  Engineering  Department 
Reorganized  inThree  Divisions 


REORGANIZATION  of  its  Engi- 
neering Dept.,  with  the  Broadcast 
Division  enlarged  to  a  Branch  to 
handle  the  heavy  increase  in  appli- 
cations, was  announced  last  week 
by  the  FCC. 

Headed  by  John  A.  Willoughby, 
'  the  new  Broadcast  Branch  will 
consist  of  separate  divisions  for 
standard,  FM  and  television. 
Named  as  acting  chiefs  for  the 
three  divisions  were  James  A, 
Barr,  Standard  Broadcast  Division ; 
Cyril  M.  Braum,  FM  Division; 
Curtis  B.  Plummer,  Television  Di- 
vision. 

George  P.  Adair,  FCC  Chief  En- 
gineer, said  the  "unprecedented 
expansion"  in  all  fields  of  electrical 
communications  is  throwing  a  tre- 
mendous burden  on  the  Engineerig 
Dept.  and  processing  of  applica- 
tions is  being  retarded  by  lack  of 
personnel.  Broadcast  applications 
for  commercial  facilities  now  total 

I,  523  and  similar  expansion  is  tak- 
ing place  in  other  communications, 
it  was  noted. 

Besides  the  Broadcast  Branch, 
the  Engineering  Dept.  includes  the 
Field  and  Research  Branch  con- 
sisting of  the  Field  and  Monitor- 

WE  Strike  Vote 

EMPLOYES  of  Western  Electric 
Co.  in  the  New  York  area  author- 
ized their  union,  Western  Electric 
Employes  Assn.,  to  call  a  strike 
against  the  company  by  a  vote  of 

II,  069  to  637.  Union  executives 
said,  however,  that  no  strike  call 
will  be  issued  until  after  a  meeting 
of  affiliates  of  the  National  Fed- 
eration of  Telephone  Workers  to  be 
held  this  week  in  Milwaukee,  at 
which  a  national  wage  policy  is  to 
be  worked  out.  Union  has  demanded 
30%  wage  increase  and  rejected 
the  company's  offer  of  a  15%  raise. 

BROADCASTING    •  Telecasting 


ing  Division,  Technical  Informa- 
tion Division,  Frequency  Alloca- 
tion Division  and  Laboratory  Di- 
vision ;  Safety  and  Special  Services 
Branch  comprising  Marine  and 
General  Mobile  Division,  Aviation 
Division,  and  Emergency  and  Mis- 
cellaneous Division;  and  Common 
Carrier  Branch  which  includes  the 
Domestic  Division,  International 
Division,  Rate  Division  and  Field 
Division. 


HERE  are  the  men  who  direct  the 
operations  of  the  new  Broadcast 
Branch  of  the  FCC  Engineering 
Dept.,  which  was  reorganized  last 
week  to  provide  for  expansion  in 
radio  and  other  communication  in- 
dustries. Left  to  right:  Curtis  B. 
Plummer,  acting  chief,  Television 
Division;  James  A.  Barr,  acting 
chief,  Standard  Broadcast  Division; 
John  A.  Willoughby,  FCC  assistant 
chief  engineer  and  director  of  the 
Branch;  Cyril  M.  Braum,  acting 
chief,  FM  Division. 


Strike  Aired 

FIRST  public  discussion  of 
issues  in  a  strike  of  union 
bus  drivers  in  Tulsa  was 
aired  over  KVOO  Tulsa 
when  Ken  Miller,  news  edi- 
tor, persuaded  company  anoV^ 
union  representatives  to  make 
exclusive  joint  statements 
as  part  of  regular  news 
broadcast.  During  broadcast, 
union  offered  a  compromise 
proposal  which  was  discussed 
extemporaneously  on  the  air 
and  rejected  by  the  company. 
Both  sides  had  been  negotiat- 
ing for  three  days.  Scores  of 
listeners  telephoned  KVOO 
that  the  program  was  the  first 
complete  presentation  they 
had  seen  or  heard  since  the 
strike  halted  all  bus  service 
in  the  city.  The  discussion 
was  part  of  Editor  Miller's 
plan  to  bring  actual  partici- 
pants in  outstanding  news 
events  together  on  regular 
news  programs. 


Delta  Network  Formed 

TWO  STATIONS  in  the  Missis- 
sippi Delta  region,  WROX  Clarkes- 
dale,  Miss.,  and  KFFA  Helena, 
Ark.,  have  linked  together  to  form 
the  Delta  Network.  Lines  are  being 
maintained  between  the  two.  First 
client  is  Interstate  Grocery  Co.  of 
Helena,  Ark.,  who  has  purchased 
King  Biscuit  Time  program,  12:15- 
12:30  p.m.,  Monday-Friday.  Both 
stations  are  affiliated  with  Mutual. 
In  addition,  WROX  is  a  member  of 
the  Mid-South  Network. 


ACLU  Backs  World  Freedom  of  Air 


"THE  ABOLITION  of  monopolis- 
tic and  restrictive  practices  in 
press,  radio  and  motion  pictures, 
which  curtail  the  rights  of  the 
public  to  freely  read,  see  and 
listen,"  was  adopted  as  one  of  the 
long-range  programs  to  receive  the 
support  of  the  American  Civil 
Liberties  Union  at  a  conference 
Nov.  24  in  celebration  of  the 
Union's  25th  anniversary. 

Meeting  also  pledged  ACLU  sup- 
port to  "the  development  of  free- 
dom of  communication  by  press, 
radio  and  movies  throughout  the 
world."  As  a  means  of  speeding 
achievement  of  this  goal  a  session 
of  the  conference  on  international 
civil  liberties  urged  the  organiza- 
tion to  use  its  influence  to  have 
the  State  Department  call  an  in- 
ternational meeting  on  this  sub- 
ject, without  waiting  for  the  per- 
fection of  the  United  Nations 
Organization  which  will  eventual- 
ly deal  with  it. 

A  proposal  that  the  broadcasters 
in  each  community  might  set  up 
a  committee  of  leading  citizens 
representing  the  major  groups  of 
the  community  to  decide  on  the 
"right  of  reply"  in  instances  of 


requests  for  time  to  answer  al- 
leged attacks  made  on  the  air  was 
advanced  by  Milton  Stewart,  of 
the  Commission  on  Freedom  of  the 
Press,  at  a  morning  session  on 
"Freedom  of  Press,  Radio  and  Mo- 
tion Pictures".  Such  a  group  could 
decide  on  the  merit  of  the  request 
impartially,  he  said,  satisfying  the 
asker  and  relieving  the  station 
manager  of  the  responsibility  of 
the  decision. 

Stewart  Interested 
Mr.  Stewart  admitted  a  personal 
interest  in  the  subject,  as  he  was 
refused  time  to  answer  an  attack 
allegedly  made  on  him  by  Fulton 
Lewis  jr.  on  Mutual  because  of  an 
article  Mr.  Stewart  had  written  on 
the  WHKC  case.  Because  of  the 
refusal  of  WOL  Washington,  sta- 
tion originating  Mr.  Lewis'  broad- 
cast, to  grant  him  time  for  an 
answer,  Mr.  Stewart  said  that  he 
has  filed  a  petition  with  the  FCC 
opposing  a  renewal  of  the  station's 
license. 

Clifford  J.  Durr,  FCC  Commis- 
sioner, said  he  was  not  advocating 
any  new  radio  legislation  at  this 
time,    stating    that    the  present 


communications,  law  has  few  de- 
fects that  can't  be  remedied  by 
vigorous  prosecution  and  that  the 
Commission  has  all  the  power  it 
needs  to  insure  broadcasting  in 
the  public  interest.  If  he  were  ad- 
vocating any  changes  in  the  pres- 
ent law,  he  said,  he  might  propose 
legislation  giving  the  broadcaster 
immunity  from  libel  or  slander  in- 
cluded in  statements  made  by 
others  using  the  broadcaster's  fa- 
cilities but  over  whom  he  has  no 
control.  Mr.  Durr  added  that  he 
might  also  suggest  legislation  that 
would  give  the  FCC  licensing  pow- 
er over  the  networks.  This,  he 
stated,  might  provide  more  true 
freedom  for  the  individual  station 
operator  who  is  now  sometimes 
caught  between  the  policies  of  the 
FCC  and  the  networks. 

A.  D.  (Jess)  Willard  Jr.,  execu- 
tive vice-president  of  the  NAB, 
said  that  like  Commissioner  Durr 
the  NAB  is  not  sponsoring 
any  legislation  at  this  time.  How- 
ever, he  declared,  broadcasters  are 
concerned  about  a  tendency  to  con- 
sider them  as  common  carriers  who 
(Continued  on  page  70) 
December  3,  1945    •    Page  17 


Campaign  Is  on  To  Defeat  Wood  Bill 


RMA  Is  to  Prepare 
Relay  Standards 

Proposed  Rules  for  Ultra-High 
Frequency  Stations  Planned 

PROPOSED  standards  for  ultra- 
high frequency  relay  stations  to 
feed  unattended  satellite  broadcast 
stations  will  be  written  Dec.  11-12 
at  a  meeting  of  the  Radio  Manu- 
facturers Assn.  Subcommittee  on 
Satellite  Transmitters,  to  be  held 
at  the  Hotel  Philadelphian,  Phila- 
delphia. 

Behind  the  satellite  project  is 
the  belief  among  transmitter  engi- 
neers that  hundreds,  or  perhaps 
thousands,  of  unattended  trans- 
mitters can  be  used  to  fill  gaps  in 
service  areas  of  present  standard 
AM  stations,  enable  low-powered 
stations  to  cover  large  metropolitan 
areas  and  eventually  permit 
shadow-free  service  by  FM  outlets 
[Broadcasting,  Oct.  1]. 

Relay  stations  to  feed  these  satel- 
lites would  operate  above  1,000  mc, 
either  AM  or  FM,  and  would  be 
based  on  equipment  developed  for 
the  military  during  the  war.  En- 
gineers familiar  with  these  trans- 
mitters will  attend  the  Philadelpia 
meeting. 

After  proposed  standards  are 
drawn  for  the  relay  transmitter 
equipment  the  RMA  subcommittee 
plans  to  have  them  tried  out  ex- 
perimentally. When  experience  has 
been  accumulated,  the  subcommit- 
tee will  submit  finally-adopted 
standards  to  the  FCC. 

First  day  of  the  subcommittee 
meeting  will  be  taken  up  with 
ultra-high  frequency  techniques. 
Proposed  standards  will  be  written 
on  the  second  day. 

Engineers  believe  it  will  be  pos- 
sible to  operate  AM  and  FM  sta- 
tions jointly,  and  link  them  to  any 
number  of  AM  and  FM  satellites 
by  a  combination  relay  transmit- 
ting unit. 

Chairman  of  the  RMA  subcom- 
mittee is  Howard  S.  Frazier,  NAB 
Director  of  Engineering.  Com- 
panies to  be  represented  at  the 
meeting  are  General  Electric  Co., 
Westinghouse  Radio  Corp.,  Western 
Electric  Co.,  RCA,  Federal  Tele- 
phone &  Radio  Corp.,  Commercial 
Radio  Equipment  Co.  and  Paul  F. 
Godley  Co. 


British  Plan  Opposed 

PLAN  of  the  Labor  government  in 
Great  Britain  to  nationalize  cable 
and  radio  communications  into  one 
system  is  opposed  by  Cable  &  Wire- 
less Ltd.,  holding  company  now 
operating  the  facilities.  The  gov- 
ernment has  a  substantial  invest- 
ment in  the  company,  created  in 
1929  by  arrangement  with  Empire 
governments.  Nationalization  was 
recommended  early  this  year  at 
the  Commonwealth  Telecommuni- 
cations Conference.  Cable  &  Wire- 
less Ltd.  argues  the  plan  is  inimical 
to  all  Empire  people  and  to  all 
telecommunications  users,  imprac- 
ticable and  unworkable,  and  dan- 
gerous to  foreign  concessions. 


Un-American  Committee 
Dissolution  Also 
Is  Sought 

AN  ORGANIZED  campaign  to 
defeat  the  Wood  Bill  (HR-4775)  to 
control  radio  commentators 
[Broadcasting,  Nov.  26]  got  un- 
derway last  week  when  representa- 
tives of  13  organizations  met  in 
Washington  to  protest  the  legisla- 
tion. 

Spearheaded  by  Rep.  Ellis  E. 
Patterson  (D-Cal.),  the  groups  also 
plan  to  seek  dissolution  of  the 
House  Committee  on  Un-American 
Activities,  alleging  that  the  Com- 
mittee seeks  to  suppress  freedom 
of  speech  on  the  air. 

CIO  Opposition 

Philip  Murray,  CIO  president,  in 
a  letter  to  Rep.  Clarence  F.  Lea 
(D-Cal.),  chairman  of  the  House 
Interstate  &  Foreign  Commerce 
Committee,  declared  his  organiza- 
tion was  "unalterably  opposed  to 
any  step  that  would  require  an  in- 
vasion of  the  rights  of  radio  com- 
mentators as  citizens." 

"As  representative  of  more  than 
6,000,000  Americans,  who  share 
with  other  Americans  the  owner- 
ship of  the  air  frequencies  and  who 
have  therefore  a  share  in  the  re- 
sponsibility which  is  owed  by  the 
radio  industry  to  the  public,  the 
CIO  is  most  anxious  to  present  its 
views  on  these  issues  before  your 
committee  and  before  other  re- 
sponsible public  bodies,"  wrote  Mr. 
Murray.  He  requested  that  the  CIO 


FIRST  RETAIL  set  price  ceilings 
on  postwar  models  have  been  is- 
sued by  the  Office  of  Price  Admin- 
istration to  three  firms  for  six 
table-type  receivers,  it  was  disclosed 
last  week.  At  the  same  time  latest 
estimates  placed  the  number  of  sets 
available  for  the  Christmas  trade 
at  less  than  100,000. 

Ernest  W.  Heilman,  price  execu- 
tive, Housewares  &  Accessories 
Price  Branch,  OPA,  in  notifying 
regional  price  executives  of  the 
ceilings  on  the  radios  and  19  port- 
able phonograph  models,  said  his 
office  would  issue  weekly  reports  on 
prices  allowed.  First  ceilings,  dated 
Nov.  23  but  not  released  by  OPA 
until  last  week,  were  granted  the 
Crosley  Corp.,  Cincinnati,  for  a  5- 
tube  table  model;  the  Noblitt- 
Sparks  Industries,  Columbus,  Ind., 
for  three  portables,  and  Trav-Ler 
Karenola  Radio  &  Telev.  Corp., 
Chicago,  for  two  table  models.  Ceil- 
ings also  were  issued  to  15  manu- 
facturers for  the  19  phonograph 
models. 

Despite  efforts  to  get  production 
moving  in  time  for  Christmas  sales, 


be  granted  time  to  testify  on  the 
bill. 

American  Federation  of  Radio 
Artists,  on  Nov.  16,  telegraphed 
protests  to  members  of  the  Un- 
American  Committee  after  scripts 
of  seven  commentators  had  been 
requested,  it  was  disclosed  last 
Tuesday  when  Rep.  Patterson  in- 
serted in  the  Congressional  Record 
a  telegram  signed  by  the  National 
Board,  AFRA,  by  Emily  Holt,  na- 
tional executive  secretary,  and 
George  Heller,  associate  secretary 
and  treasurer. 

In  the  telegram  to  Rep.  John  S. 
Wood  (D-Ga.),  Un-American  Com- 
mittee chairman  and  sponsor  of  the 
legislation,  AFRA  said  it  spoke  for 
19,000  members  who  were  "shocked 
at  the  violation  of  the  right  of  free 
speech  and  the  unconstitutional  ex- 
ercise of  censorship  by  the  ma- 
jority action  of  your  committee  in 
demanding  certain  radio  scripts 
from  designated  radio  artists  who 
have  exercised  their  legitimate 
right  of  employment  in  broadcast- 
ing over  stations  and  networks  in 
this  country." 

Threat  to  Freedom 

The  telegram  charged  the  Com- 
mittee's demands  for  scripts  were 
"tantamount  to  the  star  chamber 
proceedings  which  were  outlawed 
by  the  Bill  of  Rights".  In  certain 
instances  the  action  "threatened 
the  livelihood  of  American  citizens 
who  are  privileged  to  speak  as  all 
citizens  are  in  open  meeting,  on  the 
air,  or  in  the  press  without  fear  or 


all  hope  of  large-scale  production 
for  the  holidays  has  been  aban- 
doned. Radio  Mfrs.  Assn.,  in  its 
weekly  bulletin  last  week,  directed 
attention  of  its  members  to  the 
fact  that  OPA  didn't  issue  its  first 
radio  set  ceilings  until  three 
months  after  V-J  Day  and  just  a 
month  before  Christmas.  Prices 
still  have  to  be  given  to  scores  of 
manufacturers,  making  it  impos- 
sible for  them  to  have  anything  but 
a  trickle  of  sets  on  dealers'  shelves 
for  some  time. 

War  Production  Board,  shortly 
after  V-J  Day,  estimated  that 
three  to  four  million  receivers 
would  be  on  the  market  by  Christ- 
mas and  that  a  goodly  portion  of 
those  would  be  FM  sets.  As  time 
dragged  on  and  the  OPA  still 
hadn't  issued  ceilings,  the  estimate 
was  cut  to  one  million,  then  to  500,- 
000.  Now  a  survey  of  the  manu- 
facturing industry  indicates  that 
less  than  100,000  sets  will  be  priced 
and  on  dealers'  shelves  in  time  for 
the  holiday  trade. 

Industry  blames  OPA  for  the 
(Continued  on  page  71) 


favor  of  censorship,"  the  AFRA 
wire  stated. 

"In  our  opinion  your  action 
transgresses  the  boundaries  of 
Congressional  privileges  and  by  se- 
lecting a  few  named  individuals 
out  of  the  many  artists  who  broad- 
cast news,  commentation  and  anal- 
ysis to  the  American  public,  you 
editorialize  the  entire  field  and  by 
your  action  stigmatize  those  few 
whose  scripts  you  demand." 

In  a  wire  to  Rep.  Patterson 
AFRA  pledged  its  support  in  "seek- 
ing dissolution  of  the  House  Com- 
mittee on  Un-American  Activities" 
and  assured  the  Californian  "we 
are  grateful  for  your  effort  toward 
this  objective  and  assure  you  that 
you  are  faithfully  portraying  the 
real  desires  of  the  American  cit- 
izen." 

CIO  President  Murray  advised 
Rep.  Lea :  "The  CIO,  which  has  fre- 
quently been  the  victim  of  utterly 
unfair  and  biased  radio  interpre- 
tation, is  unalterably  opposed  to 
attempts  to  censor  or  gag  radio 
broadcasts.  Our  experience  with 
such  attempted  gags  as  have  been 
applied  by  radio  stations  in  the 
past  has  led  us  to  this  policy,  which 
we  propose  to  maintain  now  and  in 
the  future." 

John  W.  Vandercook,  NBC  com- 
mentator and  vice-president  of  the 
Assn.  of  Radio  News  Analysts, 
said  the  Wood  Bill  was  a  "per- 
fectly obvious  attempt  to  impose 
censorship  on  commentators  and 
as  such  the  members  of  the  Asso- 
ciation are  unanimously  opposed 
to  the  measure.  It  is  the  clearest 
denial  to  the  right  of  free  speech 
and  press.  Most  objectionable  is 
the  measure  obviously  in  Section 
3  which  is  an  offhand  threat  to  im- 
pose a  set  of  rules  governing  opin- 
ionated broadcasts,  those  rules  not 
having  been  specified." 

H.  V.  Kaltenborn,  NBC  commen- 
tator, said:  "The  FCC,  operating 
under  the  radio  law,  is  the  proper 
body  to  deal  with  radio  commenta- 
tors. The  Wood  Bill  has  been  in- 
troduced by  the  chairman  of  the 
House  Committee  on  Un-American 
Activities.  Its  very  name  makes 
this  a  smear  committee.  I,  togeth- 
er with  every  other  responsible 
commentator,  resent  the  fact  that 
it  tries  to  smear  some  of  my  fellow 
commentators  by  calling  for  their 
scripts.  Congressman  Wood  wrote 
me  soon  after  he  took  over  the 
chairmanship  of  this  committee  and 
asked  how  it  could  best  serve  the 
country.  I  replied  that  the  best 
service  it  could  perform  was  to 
cease  functioning.  I  am  more  than 
ever  convinced  that  I  was  right. 
It  is  now  seeking  to  translate  un- 
necessary and  unintelligent  censor- 
ship into  law.  I  am  convinced  that 
there  is  too  much  good  sense 
among  the  members  of  the  Inter- 
state Commerce  Committee  to  per- 

(Continued  on  page  71) 


First  Retail  Radio  Set  Price  Ceilings 
Issued  by  OPA;  100,000  to  Be  Available 


Page  18    •    December  3,  1945 


BROADCASTING    •  Telecasting 


Married  Woman 


Natives  do  it  better.  They  have  a  way  of  putting 
labels  on  people  and  things  that  define,  describe,  fit  and 
identify. 

She's  a  coastal  Zulu  from  South  Africa  in  that  picture. 
She's  married.  She  wears  the  kind  of  headdress  that 
proves  it. 

We  have  no  such  sure  identification  of  radio  stations. 
None  of  the  call  letters  say,  "We're  married  to  our 
audience."  Too  bad. 

That's  the  reason  a  little  station  like  W-I-T-H,  the 

ROADCASTING    •  Telecasting 


successful  independent  in  the  sixth  largest  city,  has  to 
run  ads  telling  you : 

W-I-T-H  delivers  more  listeners  -  per  -  dollar  -  spent 
than  any  other  station  in  this  big  five-radio-station  town. 

And  that's  a  fact. 


k  WITH 


BALTIMORE,  MD. 

Represented  Nationally  by  Headlcy-Recd 
December  3,  1945    •    Page  19 


Tom  Tinsley,  President 


We  called 
the  shot  T 


WKY's 

Antenna  System 
Conceived  and 
Designed 
by 

Glenn  D.  Gillett 
&  Associates 

Consulting  Radio  Engineers 
Washington,  D.  C. 


"Independently  measured  per- 
formance within  1%  of  de- 
sign prediction 


Lea  Bill  Approved 
In  General  by  FCC 

Strong  Lobby  Out  to  Defeat 
Anti-Petrillo  Measure 

APPROVAL  of  the  Lea  Bill 
(HR-4737)  to  curb  the  inroads  of 
James  Caesar  Petrillo  and  his 
American  Federation  of  Musicians 
in  broadcasting  has  been  given  the 
House  Interstate  &  Foreign  Com- 
merce Committee  by  the  FCC,  Rep. 
Clarence  F.  Lea  (D-Cal.),  Commit- 
tee chairman  and  the  bill's  author, 
announced  Friday. 

Without  comment  on  its  consti- 
tutionality or  other  legal  phases, 
the  Commission  wrote  the  Commit- 
tee giving  its  endorsement  to  the 
general  purpose  of  the  bill,  said 
Rep.  Lea.  Meanwhile  the  Commit- 
tee met  last  week  to  discuss  the 
measure  [Broadcasting,  Nov.  26]. 
Although  no  action  was  taken  it  is 
understood  some  Committee  mem- 
bers thought  a  change  in  language 
might  be  beneficial.  A  favorable 
report  is  expected  in  a  fortnight. 

So  far  no  protests  have  been  re- 
ceived by  the  Committee  from  the 
AFM,  Mr.  Lea  said,  although  it  was 
understood  that  a  strong  lobby 
against  the  bill  already  is  being 
-  conducted.  With  the  Committee  in 
a  mood  to  favorably  report  the  bill, 
opponents  are  said  to  be  working 
quietly,  buttonholing  various  Con- 
gressmen and  urging  its  defeat  on 
the  floor. 

Rep.  Lea  was  to  leave  Monday 
for  Paris  on  the  preview  flight  of 
the  TWA's  new  Washington-Paris 
airline,  returning  in  about  two 
weeks.  He  said  Friday  he  hoped  to 
report  the  bill  out  on  his  return. 

HR-4737  would  make  it  a  felony, 
punishable  by  $5,000  fine  or  two 
years'  imprisonment  or  both,  to 
force  broadcasters  to  hire  more  per- 
sonnel than  necessary,  compel  them 
to  pay  tribute  for  use  of  tran- 
scriptions, and  interfere  with  the 
broadcast  of  cultural  and  educa- 
tional programs  where  musicians 
contribute  their  services. 


APAmendsMembership  Rules; 
Stations  Can  Now  Be  Associates 


RADIO  MAKERS  PLAN 
PART  IN  OP  A  PROBE 

RADIO  SET  and  parts  manufac- 
turers are  expected  to  appear  be- 
fore the  Senate  Small  Business 
Committee  when  hearings  get 
underway  Tuesday,  Dec.  4  to  in- 
vestigate the  Office  of  Price  Admin- 
istration, it  was  learned  Friday. 
Radio  Mfrs.  Assn.  does  not  contem- 
plate appearing  as  an  organization 
unless  members  request  it,  but  sev- 
eral members  will  appear  as  in- 
dividual firms. 

Sen.  James  E.  Murray  (D-Mont.) 
committee  chairman,  announced 
Thursday  that  his  committee  will 
start  an  "extensive  investigation  of 
OPA  price  policies  and  their  ef- 
fects on  small  business"  on  Tues- 
day with  Price  Administrator 
Chester  Bowles  the  first  witness. 
The  Committee  has  received  hun- 
dreds of  letters  and  telegrams  from 
various  segments  of  small  business 
protesting  certain  OPA  price  regu- 


THE  BOARD  of  Directors  of  the 
Associated  Press  will  recommend  to 
the  news  service  organization  ac- 
ceptance of  broadcasting  stations 
as  associate  members. 

The  action  was  taken  Nov.  28  at 
a  meeting  in  New  York. 

Under  the  amended  by-laws,  as- 
sociate membership  in  AP  is  open 
to  other  classes  of  users  of  news 
than  newspapers,  with  individual 
members  of  such  groups  being  elig- 
ible for  election  into  AP  after  the 
group  as  a  whole  has  been  approved 
by  the  AP  membership. 

Associate  members  may  not  vote 
nor  the  representatives  of  asso- 
ciate members  hold  office,  nor  are 
they  entitled  to  share  in  the  assets 
of  AP. 

Amendments  designed  to  put 
the  Associated  Press  by-laws  into 
conformity  with  the  Supreme 
Court  ruling  that  admission  of 
new  members  should  in  no  way  be 
influenced  by  the  competitive  ef- 
fect of  such  admission  on  existing 
members  were  approved  Wednes- 
day by  a  special  AP  membership 
meeting  called  for  that  purpose. 
Meeting,  held  at  the  Waldorf- 
Astoria,  New  York,  was  unani- 
mous in  approving  the  amend- 
ments in  their  entirety,  although 
some  of  the  individual  clauses  were 
passed  with  obvious  reluctance  and 
only  after  John  Cahill,  of  the  as- 
sociation's counsel,  informed  the 
gathering  that  failure  to  accept 
the  Government  ruling  would  lead 
to  extended  and  costly  litigation 
which  probably  would  not  change 
things,  anyway. 

Technically,  action  of  the  meet- 
ing was  a  recommendation  to  the 
board  of  directors,  who  would  sub- 
sequently formally  adopt  the 
amended  by-laws  as  official  for  the 
AP.  Counsel  for  the  organization 
will  immediately  take  steps  toward 
the  removal  of  the  Dept.  of  Justice 
injunctions  from  AP.  A  motion  for 
consideration  of  an  appeal  to  Con- 
gress to  revise  the  anti-trust  laws 
so  as  to  permit  the  AP  to  resume 


lations  and  trade  restrictions,  price 
problems  that  have  arisen  in  new 
and  reconverting  industries,  and, 
in  particular,  the  basic  cost-absorp- 
tion policy,  said  Sen.  Murray.  Sen. 
Tom  Stewart  (D-Tenn.)  and  Sen. 
Kenneth  S.  Wherry  (R-Neb.) ,  mem- 
bers of  the  complaint  subcommittee, 
"agree  with  me  that  a  broader  ap- 
proach to  the  overall  problem  is  de- 
sired," said  Chairman  Murray. 

Sen.  Homer  E.  Capehart  (R-Ind.) 
for  months  has  led  a  virtual  one- 
man  campaign  in  the  Senate  to  in- 
vestigate OPA,  following  scores  of 
complaints  from  manufacturers. 
Sen.  Capehart  returned  to  his  office 
on  a  parttime  basis  last  week,  fol- 
lowing an  automobile  accident  in 
which  he  suffered  a  crushed  ankle 
and  numerous  lacerations  and 
bruises. 


what  was  termed  "proper  control" 
over  applications  for  membership 
was  ruled  out  of  order  since  it 
had  not  been  included  in  the  agenda 
of  the  special  meeting.  Its  pro- 
poser, Col.  Robert  R.  McCormiek, 
Chicago  Tribune  (WGN) ,  indicated 
that  he  would  bring  it  up  again  at 
the  regular  membership  meeting 
next  April. 

Membership  voted  to  accept  the 
applications  for  membership  of 
Marshall  Field,  Chicago  Sun 
(WJJD) ;  Hearst  Publications, 
Oakland  Post-Enquirer;  Eleanor 
Medill  Patterson,  Washington 
Times-Herald;  Times  Publishing 
Co.,  Detroit  Times.  All  were  for 
full  membership  except  that  of 
Mr.  Field,  who  applied  for  associ- 
ate membership  because  contrac- 
tual arrangements  with  United 
Press,  made  when  he  had  been  re- 
fused AP  membership,  prohibit  his 
meeting  the  AP  provision  that  all 
the  paper's  local  news  be  turned 
over  to  AP  nationally. 


Richardson  and  Pryor 
Aboard  Lockheed  Liner 

TWO  NETWORK  representatives 
were  to  be  aboard  the  TWA  Paris 
Sky  Chief,  new  300-mile-an-hour 
Lockheed  Luxury  Liner,  Monday  on 
a  preview  flight  from  Washington 
to  Paris,  inaugurating  a  new  17- 
hour  service.  Plane  was  scheduled 
to  be  christened  at  Washington 
National  Airport  at  2  p.m.  by  Mme. 
Henri  Bonnet,  wife  of  the  French 
Ambassador  to  the  U.  S.,  with 
takeoff  scheduled  for  2:30  p.m. 
Passenger  guests  of  TWA  were  to 
be:  Stanley  Richardson,  London 
manager  of  NBC;  Don  Pryor,  CBS 
commentator;  Reps.  Clarence  F. 
Lea  (D-Cal.),  chairman  of  House 
Interstate  &  Foreign  Commerce 
Committee,  and  Clarence  Cannon 
(D-Mo.),  chairman  of  Appropria- 
tions Committee;  Sidney  Maestre, 
president,  Mississippi  Valley  Trust 
Co.,  St.  Louis;  Postmaster  General 
Hannegan;  Gael  Sullivan,  Chicago, 
second  assistant  postmaster  gen- 
eral; W.  A.  M.  Burden,  assistant 
Secretary  of  Commerce;  Francis 
Lacoste,  minister  plenipotentiary 
of  France;  Sean  Nunan,  counselor, 
Irish  embassy;  A.  S.  Koch,  CAA; 
Henri  Lesieur,  Air  France;  Venice 
Willicombe,  INS;  Larry  Hauck, 
AP;  Thomas  Cluck,  UP. 


RADIO  DEPARTMENT 
FOR  MARCH  OF  DIMES 

NATIONAL  RADIO  department 
of  the  National  Foundation  for 
Infantile  Paralysis  for  the  1946 
March  of  Dimes  drive  has  been  or- 
ganized with  a  complete  schedule 
of  national  radio  activities,  ac- 
cording to  an  announcement  by 
Howard  J.  London,  national  radio 
director.  George  Brengel,  recently 
with  American,  will  be  supervisor. 


Page  20    •    December  3,  1945 


BROADCASTING    •  Telecasting 


B  ROAL\€aST  I N  G 

Th«  Weekly  /^^Newsrnogoiino  of  Radio 

TELECASTING 


Special 
GUbiitmad, 

W 

SUBSCRIPTION 
RATES 

52  WEEKLY  ISSUES 
* 

10  Gift  Subscriptions  S35.00 
5  Gift  Subscriptions  20.00 
2  Gift  Subscriptions  9.00 
1  Gift  Subscription  5.00 
1946  YEARBOOK  Number  Included 


win 


915  FEET  HIGH  AND  MORE  THAN 
A  MILLION   LISTENERS  WIDE 


VTOT  until  recently  did  any  but  engineer;; 

*  know  or  care  that  far  too  much  of  a  sta- 
tion's power  was  being  wasted  in  useless  and 
objectionable  skywaves,  and  even  the  engineers 
didn't  think  there  was  much  to  be  done  about 

That  was  before  WKY  proved  that  an  an- 
tenna could  be  designed  and  built  to  squash 
down  skywaves  and  concentrate  them  along 
the  ground. 

The  "pancake"  radiation  pattern  produced 
by  WKY's  revolutionary  915-foot  Franklin 
double  half-wave  antenna  has  increased  signal 
intensity  58.5%  over  conventional  quarter- 
wave  efficiency  at  one  mile.  The  intensified 
ground  wave  has  materially  increased  WKY's 
effective  coverage  and,  because  of  the  extreme- 
ly low  angle  of  radiation,  the  "fading  zone" 
caused  by  interference  of  ground  and  reflected 
skywaves  has  been  eliminated. 

To  advertisers  this  all  has  a  very  simple  and 
important  meaning:  WKY,  always  the  station 
to  which  most  Oklahomans  listened  most,  is 
reaching  more  potential  customers  today  than 
ever  before. 


Oklahoma  City 


OWNED  AND  OPERATED  BY  OKLAHOMA  PUBLISHING  CO. 
The  Doily  Oklahoman  and  Times  —  The  Farmer-Stockman — 
KVOR,  Colorado  Springs — KLZ,  Denver  (Affiliated  Mgmt.) 
REPRESENTED    NATIONALLY    BY    THE    KATZ  AGENCY 


BROADCASTING   «  TeUc«4ti»g 


December  3,  1945 


Pag* 


A  compass  is  designed  to  do  its  particular 
job — quickly  and  properly.   In  radio  there 
are  many  programs  designed  to  do  a  job  .  .  . 
but  outstanding,  of  course,  is  Fulton  Lewis  jr.- 
"America's  No.  I  Cooperative  Program." 
Time  buyers  who  are  sponsoring  Lewis 

on  184  stations,  recognize  in  him  a  real 
"sales  tool"  that  builds  audiences  and 
creates  sales. 

A  few  choice  cities  are  available 
at  once.  Please  write,  phone  or  wire  to — 


Cooperative  Program  Department 
MUTUAL  BROADCASTING  SYSTEM 

1440  Broadway,  New  York  18,  N.  Y. 


OFFICERS  and  directors  of  the  Assn.  of  National  Advertisers,  shown 
above  after  elections  at  the  annual  meeting  in  New  York,  include  (1  to 
r,  seated)  T.  H.  Young,  U.  S.  Rubber  Co.,  ANA  vice-chairman;  Paul 
S.  Ellison,  Sylvania  Electric  Products  Inc.,  chairman;  William  C.  Con- 
nolly, S.  C.  Johnson  &  Son  Inc.,  vice-chairman;  Charles  C.  Carr,  Alumi- 
num Co.  of  America,  retiring  chairman.  Standing  (1  to  r)  are  E.  T. 
Batchelder,  secretary;  Paul  B.  West,  president;  and  the  following  di- 
rectors: D.  B.  Stetler,  Standard  Brands  Inc.;  F.  S.  Ennis,  "America 
Fore"  Insurance  &  Indemnity  Group;  J.  F.  Apsey  Jr.,  Black  &  Decker 
Mfg.  Co.;  D.  H.  Odell,  General  Motors  Corp.;  Ralph  Winslow,  Koppers 
Co. ;  W.  B.  Potter,  Eastman  Kodak  Co. ;  H.  J.  Henry,  Johnson  &  Johnson. 


Importance  of  Video  in  Home 
Entertainment  Seen  by  Porter 


TELEVISION  eventually  will  be- 
come the  principal  form  of  enter- 
tainment in  the  American  house- 
hold. 

That  view  was  expressed  by 
FCC  Chairman  Paul  A.  Porter  be- 
fore the  House  Appropriations 
Subcommittee  on  Independent  Of- 
fices Oct.  22  during-  hearings  on 
the  1946  Deficiency  Bill  (HR-4805), 
it  was  revealed  last  week  when 
hearing  records  were  released. 

Mr.  Porter  said  studies  had  led 
him  to  believe  that  in  10  years 
television  will  be  a  "commonplace 
service"  in  most  of  the  larger 
areas  and  in  another  10  years 
'  you  will  probably  have  very  se- 
vere competition  with  the  motion 
picture  industry".  The  film  people 
are  "very  much  concerned,"  he 
added. 

"There  are  millions  of  people 
who  so  to  the  movie  houses  each 
week,"  he  continued.  "If  you  have 
a  good,  clear  entertainment  at 
home  where  you  can  sit  down  in 
the  comfort  of  your  armchair  and 
be  diverted  for  a  period  of  an  hour 
or  so,  it  is  going  to  have  an  im- 
pact. It  is  my  personal  view  that 
television  is  going  ultimately  to 
become  the  principal  form  of  en- 
tertainment." 

But  getting  into  television  will 
be  a  costly  investment,  according 
to  the  FCC  chairman.  He  told  the 
Committee  that  in  a  city  like 
Indianapolis  the  initial  cost  would 
be  about  $200,000,  and  for  film  and 
outside  pickups  (with  mobile  unit) 
another  $50,000  should  be  added. 
"If  these  applicants  in  Indianapolis 
are  prepared  to  spend  upward  of 
$500,000  over  the  next  several 
years  in  capital  costs  and  develop- 
ment, I  think  they  may  succeed," 
he  said. 

_  -Commissioner  E.  K.  Jett  pointed 
.is  .only  through   TV  that 


sports  such  as  football  and  base- 
ball games  may  be  seen  and  in 
that  respect  television  will  have 
considerable  appeal.  He  expressed 
the  view  that  at  the  outset  "for 
perhaps  the  next  two  years"  some 
stations  will  run  continuous  shows 
on  television  "such  as  you  may 
find  in  movie  houses".  Unless  such 
programming  is  allowed  while 
there  is  a  limited  number  of  re- 
ceivers in  the  hands  of  the  public, 
"it  would  cost  too  much  money  to 
program  a  station  fulltime,"  said 
Mr.  Jett. 

He  explained  the  difference  be- 
tween "downstairs"  and  "upstairs" 
television,  said  the  question  of  rela- 
tive definition  of  the  two  systems 
"could  be  debated  for  a  long  time". 
He  expressed  the  opinion  that  pic- 
ture quality  changes  with  the  view- 
ing distance  from  the  screen,  much 
as  it  does  in  a  motion  picture 
theater. 

"For  example  a  high  quality 
1,000  lines  per  frame  will  look 
very  good  when  you  are  close  to  it 
as  compared  with  the  525-line  pic- 
ture," he  explained.  "However,  if 
you  sit  far  enough  back  from  the 
525-line  picture  the  quality  is 
about  as  good  as  the  1,000-line 
picture." 

John  W.  Sturdivant 

JOHN  W.  STURDIVANT,  75, 
vice-president  of  Erwin,  Wasey  & 
Co.,  New  York,  died  Nov.  25  at  his 
home  in  New  York  after  an  illness 
of  several  months.  He  was  asso- 
ciated with  the  agency  for  twenty- 
seven  years.  Surviving  are  his 
wife,  Mrs.  Alice  Barton  Sturdi- 
vant; a  daughter  and  son. 


NBC  has  printed  in  booklet  form  the 
statement  made  Oct.  11  by  Niles  Tram- 
mell,  president,  before  the  FCC  on  rules 
and  regulations  for  commercial  televi- 
sion stations.  Booklet  bears  the  title 
"Television  Is  Ready  to  Go". 


Page  22    •    December  3,  1945 


POAD  CAS  T  I  N  G:  .  *  .Te.1  *ca  s  ti  rug 


mop 


to  move  to  Boston 
broadcasting  studios. 


WCOP,  Boston's  most  progressive  radio  station 
will  soon  be  moving  into  Boston's  most 
modern  building. 

We  need  this  new  home.  As  a  Cowles  station, 
we  are  growing  so  rapidly  that  our  old  quarters 
are  breaking  out  at  the  seams. 

So  we're  getting  ready  to  set  up  shop  in  the 
New  England  Mutual  Life  Insurance  Building. 

It's  a  brand-new,  air-conditioned  building.  Newly 
designed  ultra-modern  studios  now  under 
construction  will  be  a  worthy  home  for  the  leading 
network  and  local  programs  which  are 
zooming  WCOP  to  leadership  in  New  England  radio. 

If  you're  a  Bostonian,  you'll  know  this  new 
location:  it  was  Boston's  famous  Red  Cross  Blood 
Donor  Center  during  the  war.  If  you're  not  a 
Bostonian,  you'll  have  no  trouble  finding  us  when  we 
move.  It's  the  most  imposing  building  in  town. 


A  Cowles  Station 

Exclusive  American  Broadcasting  Company 
Outlet  in  Boston 


MOAOOA-STING    •  .*  T*U  ca  s  1 1  n  g 


December  3,  1945    •    Page  23 


Award  Committee 

REPRESENTATIVES  of  radio 
advertising  and  marketing  will 
serve  as  members  of  the  committee 
on  National  Radio  Awards  for  1945 
to  be  granted  in  conjunction  with 
the  second  annual  Radio  and  Busi- 
ness Conference  sponsored  by  the 
City  College  School  of  Business 
and  Civic  Administration,  New 
York.  Judges  serving  on  awards 
committee  include  Reginald  Clough, 
editor,  Tide;  E.  W.  Davidson,  di- 
rector of  customer  relations,  Sales 
Management;  Lou  Frankel,  radio 
editor,  Billboard;  Lawrence 
Hughes,  New  York  editor,  Adver- 
tising Age;  Eldridge  Peterson, 
managing  editor,  Printers'  Ink; 
Bruce  Robertson,  New  York  editor, 
Broadcasting;  George  Rosen, 
radio  editor,  Variety;  and  M.  H. 
Shapiro,  managing  editor,  Radio 
Daily. 


Video  Display,  Telecast  Bout 
Seen  at  Marketing  Forum  Meet 


PRECEDED  by  a-  display  of  tele- 
vision progress  supplied  by  RCA 
and  topped  off  by  a  telecast  of  the 
featured  fight  from  the  St.  Nich- 
olas Arena,  received  on  a  number 
of  RCA  video  receivers,  the  final 
session  of  the  First  National  Mar- 
keting Forum,  presented  by  the 
Sales  Executives  Club  of  New 
York  in  cooperation  with  the  Ad- 
vertising Federation  of  America 
and  the  National  Federation  of 
Sales  Executives,  was  held  Monday 
in  the  Waldorf-Astoria,  New  York. 

Charles  Luckman,  president, 
Pepsodent  division  of  Lever  Broth- 
ers Co.,  speaking  at  the  opening 
luncheon  session,  cited  the  situa- 


tion of  his  company  10  years  ago, 
when  only  the  power  of  Amos  'n' 
Andy  kept  going  a  faulty  sales  and 
merchandising  set-up,  as  proof  of 
the  power  of  advertising  to  bring 
success  to  an  unrenovated  business. 
But  the  same  advertising  appro- 
priation after  the  company's  house 
had  been  put  in  order  produced  3.2 
times  as  many  sales,  he  said.  He 
urged  the  perfection  of  present 
products  before  work  is  started  on 
new  postwar  products,  stating  that 
tomorrow's  jam  will  be  valueless  if 
today's  bread  and  butter  are  not 
protected  first. 

The  four  major  tasks  of  postwar 
selling  and  advertising  were  listed 


with  Dubuque's  Favorite  Station! 


Employment  in  Dubuque  is  high- 
er today  than  during  the  wartime 
peak.  New  factories  and  post-war 
expansion  of  present  plants  are 
combining  to  increase  Dubuque's 
population  and  employment. 

Dubuque,  the  oldest  city  in  Iowa, 
which  boasts  a  98.8%  native  born 
white  population,  is  forging  ahead 
in    the  industrial    field   with  such 


speed  that  the  entire  Iowa  market 
picture  has  changed.  Dubuque  is  a 
post-war  "must"  in  your  Iowa  ad- 
vertising plans. 

You  can  reach  this  constantly 
growing  market  for  the  sale  of  your 
product  through  WKBB  .  .  .  the 
favorite  station  for  Dubuque  radio 
listeners  .  .  .  morning,  noon  and 
night. 


James  D.  Carpenter — Executive  Vice  President 
Represented  by — Howard  H.  Wilson  Co. 

WKBB  "MS* 


AFFILIATED  WITH  AMERICAN  BROADCASTING  COMPANY 


by  Clarence  Francis,  chairman  of 
the  board,  General  Foods,  as  re- 
building markets,  introducing  and 
establishing  new  products,  lifting 
public  demand  for  goods  to  new 
levels  and  producing  an  under- 
standing of  the  American  economy 
and  how  it  works.  Asking  his  audi- 
ence to  compare  the  standards  of 
living  "of  those  nations  where  ad- 
vertising is  a  free  and  accepted 
institution"  with  standards  of  na- 
tions "where  advertising  has  not 
been  free  to  create  that  divine  dis- 
content," he  said:  "You  will  agree 
that  there  seems  to  be  a  direct 
relation  between  advertising  and 
the  standard  of  living." 

Declaring  that  distribution  costs 
are  not  too  high  but  too  low  "if  we 
would  provide  full  employment, 
maintain  comparable  wage  rates, 
safeguard  against  business  failure 
and  preserve  the  American  way  of 
life,"  Don  Belding,  chairman  of 
the  board,  Foote,  Cone  &  Belding, 
stated  that  it  is  up  to  advertising 
to  sell  this  idea  to  the  American 
people.  He  advocated  that  the  AFA 
or  the  Advertising  Council  launch 
a  nationwide  campaign  toward  this 
end,  stating  that  work  along  this 
line  is  already  under  way  on  the 
Pacific  Coast. 

Blames  Manufacturers 

John  W.  Snyder,  director  of  War 
Mobilization  and  Reconversion,  re- 
ported that  the  nation's  armed 
forces,  which  have  been  taking  the 
major  share  of  all  our  manufac- 
tured products,  will  have  reduced 
their  demands  to  about  10%  by  the 
end  of  the  year.  He  sharply  de- 
nounced manufacturers  who  are 
holding  up  distribution  to  wait  for 
a  more  favorable  tax  situation 
next  year,  pointing  out  that  "dam- 
ming up  the  flow  of  goods  is  in- 
creasing the  pressure  against  the 
controls  that  protect  us  from  the 
threat  of  inflation,  which  is  to  no 
one's  interest." 

Mr.  Snyder  spoke  at  the  dinner 
meeting,  presided  over  by  Bruce 
Barton,  president,  BBDO,  at  which 
the  Mutual  quiz  show,  The  Better 
Half,  was  presented  with  guests  as 
participants.  Joseph  M.  Dawson, 
AFA  chairman,  presided  at  the 
luncheon  session.  J.  Penfield  Sei- 
berling,  president,  Seiberling  Rub- 
ber Co.,  chairmanned  the  afternoon 
session,  which  was  also  addressed 
by  George  S.  Jones  Jr.,  NFSE 
president,  and  Robert  M.  Hanes, 
former  president,  American  Bank- 
ing Assn. 


Mass  to  Be  Aired 

PORTIONS  of  a  Solemn  Pontifical 
Mass  at  Pearl  Harbor  for  men  and 
women  who  died  in  Jap  attack  and 
in  war  years  since  will  be  broad- 
cast on  CBS  Dec.  7,  3:45-4  p.m. 
Broadcast  will  open  with  talk  by 
Bishop  James  J.  Sweeney,  Catholic 
bishop  of  Honolulu,  who  will  be 
followed  by  100-voice  choir  of 
Kaneohe  Naval  Air  Station. 


Fage  24    •    December  3,  1945 


BROADCASTING    •  Telecasting 


The  Show  of  Shows!  This  is  the  program  that 

has  been  especially  prepared  to  satisfy  local  and 
regional  sponsors... a  star-studded  musical 
extravaganza. 
A  DATE  WITH  MUSIC  is  the  newest  Charles 
Michelson  production ...  a  sparkling  quarter-hour 
musical  transcribed  series  that  boasts  the 
nation's  all-time  hit  melodies.  Top  ranking 
network  artists  guarantee  it  radio's 
outstanding  show  of  the  year. 

Write  or  wire  now  for  costs  and  audition  samples 

All  offers  subject  to  prior  sale  #K 


CHARLES  MICHELSON,  INC 

PIONEER  PROGRAM  PRODUCERS  SINCE  1934 


67  WEST  44th  ST.,  NEW  YORK  18  •  Phone  MUrray  Hill  2-3376..  5168 


Chicago  Directors  Guild 
Names  Lee  as  Chairman 

CHICAGO  RADIO  and  Television 
Directors  Guild  elected  officers  and 
adopted  a  local  constitution  at  their 
meeting  Nov.  25  at  Continental 
Hotel,  Chicago. 

B#urr  E.  Lee,  director  of  Bach- 
elors Children,  was  elected  chair- 
man; Warren  Deem,  freelance  ra- 
dio director,  vice-chairman;  and 
Herbert  LaTeau,  NBC  Chicago 
staff  producer,  secretary-treasurer. 
Four  members  of  the  executive 
board  elected  are:  Harry  Bubeck, 
NBC  Chicago  staff  producer; 
Philip  Bowman,  of  Dancer-Fitz- 
gerald-Sample, director  of  Ma 
Perkins;  Herb  Howard,  WLS  Chi- 
cago staff  producer;  and  Herb 
Futran,  freelance  producer. 


WEEKLY  broadcasts  of  half-hour  Phil- 
harmonic concerts  on  KMBC  Kansas 
City,  sponsored  by  Aireon  Mfg.  Co., 
Kansas  City,  have  been  selected  for 
overseas  transcription  to  American 
forces. 


AT  MASTER  CONTROL,  Radio  Tokyo's  Station  JOAK,  are  U.  S.  radio 
officers,  two  of  whom  made  the  L  Day  landings  in  Japan,  and  who  as- 
sisted network  commentators  in  the  initial  broadcasts  from  the  Tokyo 
area.  Lt.  Colton  G.  Morris  of  WBZ  Boston  (second  from  left),  stands 
by  as  Maj.  Henry  Untermeyer  of  WABC  New  York,  prepares  to  sign 
the  log.  Also  present  are  two  officers  from  the  USS  Cowpens,  Lt.  J.  G. 
Frick  (extreme  left)  and  Lt.  Robert  Magill  (extreme  right). 


NO.  1  STATION  (5000  WATTS)  WITH  THE 

NO.  1  NETWORK  (NBC)  in  the 
NO.  1  MARKET  in  outstate  Michigan 

PAUL  H.  RAYMER  CO.,  Sales  Representatives 


Milton  Biow  Is  Honored 
By  Joint  Defense  Appeal 

MILTON  H.  BIOW,  president, 
Biow  Co.,  New  York,  will  be  honor 
guest  Dec.  12  at  a  testimonial  din- 
ner sponsored  by  the  advertising, 
publishers  and  broadcasting  di- 
vision of  the  Joint  Defense  Appeal 
at  the  Waldorf-Astoria,  New  York. 
Joint  Defense  Appeal  makes  pos- 
sible the  pro-democratic  activities 
of  the  American  Jewish  Commit- 
tee and  the  Anti-Defamation 
League  of  B'Nai  B'Rith  in  their 
fight  against  racial  and  religious 
intolerance. 

Membership  of  the  committee 
sponsoring  the  dinner  includes: 
William  S.  Paley,  Frank  Armer, 
Alvin  Austin,  Phil  Baker,  Morti- 
mer Berkowitz,  Herman  M.  Bess, 
Michael  M.  Bleier,  Harry  Broder, 
Himan  Brown,  Samuel  Cherr,  Ted 
Cott,  Arthur  C.  Fatt,  Edwin  S. 
Friendly,  Max  A.  Geller,  Milton 
S.  Gladstone,  Arthur  Goldman, 
Milton  Goodman,  Sigmund  Gott- 
lober,  Henry  Greenfield,  Laurence 
C.  Gumbinner,  Andrew  J.  Haire, 
Lester  Harrison,  Stanley  Joseloff, 
Bernice  Judis,  Joseph  Katz,  M.  J. 
Kleinfield,  J.  R.  Kramer,  Bert  Leb- 
har  Jr.,  N.  Joseph  Leigh,  Sidney 
Raoul  Leon,  Norman  A.  Mack, 
Nat  M.  Abramson,  Ned  L.  Pines, 
Hal  A.  Salzman,  Sam  Schmid,  S.  0. 
Shapiro,  Jules  B.  Singer,  Jack  D. 
Tarcher,  Milton  Weill,  William  H. 
Weintraub,  C.  H.  Wolfe,  M.  M. 
Zimmerman. 


WEEI  School 

FIFTH  CLASS  in  the  announcers' 
training  program  conducted  by 
WEEI  Boston  was  graduated  Fri- 
day night,  composed  of  12  veterans 
of  World  War  2,  and  members  are 
available  for  employment.  The 
course  was  conducted  by  Arthur 
Edes,  educator  in  the  radio  field, 
under  supervision  of  Fred  Garri- 
gus,  assistant  program  director  of 
WEEI.  Classes  were  held  three 
nights  a  week,  two  and  a  half 
hours  a  night,  with  training  in  dic- 
tion, enunciation,  reading  of  com- 
mercial and  unsponsored  announce- 
ments, news  reports  and  analyses, 
ad  lib  interviews,  and  other  func- 
tions of  announcers  who  may  also 
double  as  producers.  WEEI  de- 
partment heads  lectured  the  group 
at  "mid-term"  and  General  Man- 
ager Harold  E.  Fellows,  director  of 
CBS  operations  in  New  England, 
made  the  graduation  address. 
WEEI,  which .  conducted  four 
classes  during  the  war,  plans  an- 
other announcers'  school  for  vet- 
erans in  January.  - 


A  SERIES  of  articles  appearing  in  "Coro- 
net Magazine"  dedicated  to  Great  Living 
Americans  included  Norman  Corwin  in 
the  December  issue.  Piece,  entitled  "Cor- 
win of  the  Air  Waves",  was  written  by 
Cameron  Shipp. 


INDIVIDUAL  gifts  will  be  given  to 
mors  than  500  children  in  three  hos- 
pitals during  Christmas  parties  to  be 
given  by  Ruth  Lyons  and  Frazier 
Thomas  of  "Morning  Matinee"  program 
on  WLW  Cincinnati.  Parties  will  be  re- 
corded and  broadcast  on  program. 


Page  26    •    December  3,  1945 


BROADCASTING    •  Telecasting 


OLSON,  DAVIS  AWARD  WINNER 

..♦is  typical  of  Announcing  Talent 

AwtilaJdz  to- 


GENE  EDWARDS  MERRILL  WORKHOVEN  THOMSON  HOLTZ 


OUxm  WliU  2>aoU  Awasid  2nd  rfune 

For  the  second  time  in  four  years,  Ray  Olson,  WOW's 
Production  Manager,  has  won  the  H.  P.  Davis  National 
Memorial  Announcers'  Award,  regional  station  cate- 
gory. This  marks  Ray  as  one  of  the  best  announcers 
on  stations  affiliated  with  the  National  Broadcasting 
Company.  WOW's  eight  other  announcers,  five  of 
whom  are  also  members  of  the  executive  staff,  are 
of  similar  caliber.  You  can  be  sure  that  your 
commercials  on  WOW  will  always  be  heard 
clearly  and  distinctly. 


Page  28    •    December  3,  1945 


NARBA  Meeting 
Date  Is  Moved  Up 

WITH  the  clear  channel  hearings 
scheduled  to  open  Jan.  14  before 
the  FCC,  State  Dept.  plans  to  move 
up  the  forthcoming  North  Amer- 
ican Regional  Broadcasting  Con- 
ference in  Washington  from  Jan. 
15  to  the  first  week  of  the  new 
year,  it  was  learned  last  week. 
The  conference  is  being  held  to 
adopt  interim  allocations  pending 
a  new  North  American  Regional 
Broadcasting  Agreement  (NAR- 
BA), which  expires  on  March  29. 

The  FCC  this  week  is  expected 
to  determine  a  date  most  conven- 
ient to  the  Commission.  There  was 
some  discussion  in  official  quarters 
as  to  whether  the  NARBA  Confer- 
ence should  precede  or  follow  the 
clear  channel  hearings,  since  some 
problems  involved  in  the  interna- 
tional session  have  to  do  with  clear 
channels.  Unofficially  the  Commis- 
sion is  understood  to  favor  holding 
the  NARBA  Conference  before  the 
U.  S.  clear  channel  hearings  get 
underway. 

Invitations  will  go  out  from  the 
State  Dept.  to  Canada,  Cuba,  Haiti, 
Mexico,  the  Dominican  Republic, 
Newfoundland  and  The  Bahamas 
as  soon  as  the  FCC  fixes  a  date  on 
which  State  Dept.  is  agreeable.  In- 
dications are  the  conference  will 
be  called  for  Jan.  2,  although  Jan. 
5  also  has  been  considered. 

Among  the  requests  to  be  re- 
solved is  one  from  Cuba  for  19  ad- 
ditional frequencies,  including 
some  clear  channels  [Broadcast- 
ing, Oct.  8].  The  Bahamas  seek 
protection  on  640  kc  [Broadcast- 
ing, Oct.  29]. 

The  U.  S.  has  recommended  that 
NARBA  be  extended  a  year  pend- 
ing eutcome  of  the  next  World 
Telecommunications  Conference. 
Canada  recommended  a  two-year 
extension  and  Cuba  asked  for  a  new 
agreement  immediately.  Should  the 
extension  be  agreed  upon  at  the 
January  conference,  signatory  na- 
tions are  expected  to  adopt  an  in- 
terim allocations  plan  which  will, 
in  part  if  not  in  full,  take  care  of 
the  pending  requests. 


Just  in  Case  >l 

KBTM  Jonesboro,  Ark.,  is 
going  to  be  remembered  by 
at  least  one  listener,  "just  in 
case".  Frequently  the  station 
is  asked  to  broadcast  an- 
nouncements of  missing  per- 
sons and  lost  or  strayed  live- 
stock. One  such  request  came 
from  a  woman  whose  hus- 
band had  disappeared. 
KBTM's  letter  explaining 
that  the  first  announcement 
would  be  carried  in  the  local 
news  without  charge  and 
that  others  would  be  aired  at 
the  spot-announcement  rate 
brought  this  reply:  "Thank 
you  for  the  letter  received  to- 
day but  have  found  my  hus- 
band and  I  thank  you  very  ! 
much.  Will  remember  your 
station  should  I  ever  need 
your  service  again." 


Newsmen  Sketches 

SKETCHES  of  14  radio  newscast- 
ers have  been  compiled  by  Rev. 
David  Bulman,  associate  editor  of 
The  Sign  magazine,  into  abook 
titled  Molders  of  Opinion  (Bruce 
Publishing  Co.,  Milwaukee,  $1.75). 
Book  contains  biographical  infor- 
mation, notes  on  style  and  analyses 
of  attitudes  toward  their  work  of 
following  people:  Paul  Mallon, 
Dorothy ,  Thompson,  Gabriel  Heat- 
ter,  Walter  Lippmann,  H.  V.  Kalt- 
enborn,  Westbrook  Pegler,  Fulton 
Lewis  jr.,  Sumner  Welles,  Ray- 
mond Swing,  Drew  Pearson,  David 
Lawrence,  John  B.  Kennedy,  George 
E.  Sokolsky,  Walter  Winchell. 


SIGMUND  GOTTLOBER,  director  of 
Foreign  Language  Press  Institute,  is 
head  of  radio  and  press  division  for  the 
Alfred  E.  Smith  Memorial  Fund  cam- 
paign to  raise  $3,000,000  for  a  new  wing 
to  St.  Vincent's  Hospital.  Plans  are 
underway  to  get  stars  of  entertain- 
ment world  to  participate  in  foreign 
ianguage  radio  programs  throughout 
country. 


PETER  SCHOFIELD  of  sales  depart- 
ment of  CKWX  Vancouver,  has  been 
elected  president  of  the  CKWX  Em- 
ployes Benevolent  Assn.  Art  Miller  of 
CKWX  engineering  staff  is  treasurer. 
Betty  Ramsey  of  the  office  staff  is  sec- 
retary and  Cal  George,  announcer,  is 
purchasing  agent. 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron" 

■  ^    l    MOOf'll'   SUMMIR   1945   INDfX    8  A.  M.  TO  6  P.  M. 


BROADCASTING    •    Telecasting  l( 


A  radio  station  is  known 
by  the  Companies  it  keeps 


RKO  RADIO  PICTURES 

setts 

MOVIES 

off  the  New 


WJJD 


The  men  who  make  America's  movies  really  know  what  makes 
"boxoffice."  And  the  same  smart  showmanship  that  knows 
how  to  make  pictures  that  click  goes  to  work  in  picking  ad- 
vertising that  clicks.  RKO  Radio  Pictures  have  been  advertised 
over  the  New  WJJD  for  over  three  years.  Consistently. 
Intensively.  There's  a  lesson  there  for  advertisers  who  are 
looking  for  sales  results.  Measured  on  the  results-per-dollar 
basis,  the  New  WJJD  rates  high  on  the  list  of  best 
buys.  Those  20,000  watts  of  SELLING  POWER  zoom 
into  a  primary  coverage  area  that  includes  3,234,059 
radio  homes.  Is  there  a  message  you'd  like  us  to  leave 
for  you? 

CHICAGO 

A    7%Cto&6*Ut  *?iekt    STATION     REPRESENTED     NATIONALLY     BY     LEWIS     H.     AVERY,  INC, 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  29 


KANSAS  CITY 
IS  A 

K 


Y 


MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO. 


EVERETT  L.  DILLARD  ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 

Ask  for  Rate  Card 


Day  Shows  Are  Led 
By  'Girl  Marries' 

Hooper  Report  Gives  2nd  Spot 
To  'Breakfast  in  Hollywood' 

MOST  POPULAR  daytime  pro- 
gram in  November  was  When  a 
Girl  Marries,  with  a  rating  of  8.6, 
according  to  the  report  of  C.  E. 
Hooper  Inc.  on  November  daytime 
listening. 

Average  program  rating  was  4.4, 
compared  with  4.3  in  October  and 
4.6  in  November  1944.  Average 
daytime  sets-in-use  was  16.4,  0.7 
less  than  October,  0.9  more  than 
a  year  ago.  Average  daytime  avail- 
able audience  was  72.4,  an  increase 
of  1.6  from  the  last  report  and  1.9 
from  a  year  ago. 

In  addition  to  When  a  Girl  Mar- 
ries the  top  10  week-day  daytime 
programs  included:  Breakfast  in 
Hollywood  (Kellogg),  7.7;  Pepper 
Young's  Family,  7.4;  Portia  Faces 
Life,  7.4;  Young  Widder  Brown, 
7.3;'  Breakfast  in  Hollywood 
(Proctor  &  Gamble),  7.3;  Back- 
stage Wife,  6.9;  Life  Can  Be  Beau- 
tiful, 6.8;  Today's  Children,  6.7; 
Romance  of  Helen  Trent  (MWTF), 
6.7. 

The  three  top-ranking  Saturday 
daytime  programs  were  Theater  of 
Today,  7.8 ;  Stars  Over  Hollywood, 
7.4;   Grand  Central  Station,  7.0. 

Tom  Mix  had  the  most  listeners 
per  set,  2.56;  Grand  Central  Sta- 
tion the  most  women  listeners  per 
set,  1.42;  John  W.  Vandercook  the 
most  men  per  set,  0.66;  Terry  and 
the  Pirates  the  most  children  per 
set,  1.24. 

Tied  for  highest  sponsor  identifi- 
cation index  were  Aunt  Jenny  and 
Breakfast  in  Hollywood  (P.  &  G.), 
with  an  index  of  75.0  each. 

Pulse  Report 

JACK  BENNY  provided  the  night- 
time radio  entertainment  most 
popular  with  New  York  listeners 
during  November;  Kate  Smith's 
noontime  talks  were  the  most  popu- 
lar weekday  daytime  feature;  the 
Family  Hour  and  the  Children's 
Hour  were  tied  for  first  place 
among  weekend  daytime  programs, 
according  to  the  November  report 
of  The  Pulse  Inc.  on  New  York 
listening. 

November  sets-in-use  were  4% 
higher  than  October,  a  reversal  of 
the  normal  trend  as  October  fig- 
ures are  usually  inflated  because  of 
World  Series  listening.  This  No- 
vember listening  was  about  10% 
above  last  year's  level,  which  is 
explained  in  part  by  election  night 
listening  when  the  sets-in-use  av- 
erage was  22%  above  that  for  the 
comparable  Tuesday  of  October. 

Top  ten  evening  programs  dur- 
ing November  were:  Jack  Benny, 
26.3;  Charlie  McCarthy,  25.3;  Mr. 
District  Attorney,  23.0;  Walter 
Winchell,  22.3;  Bob  Hope,  21.3; 
Lux  Radio  Theater,  21.0;  Fibber 
McGee,  20.7;  Fred  Allen,  20.7;  Al- 
drich  Family,  18.0;  Eddie  Cantor, 
17.0. 

Most  popular  weekday  daytime 


PET  OCELOT  is  displayed  by  Wil- 
liam H.  Hawes,  former  radio  pro- 
ducer of  Truth  or  Consequences, 
at  the  Navy  Staging  Center,  Pearl 
Harbor  on  temporary  duty. 

programs  were:  Kate  Smith 
Speaks,  7.6 ;  When  A  Girl  Marries, 
7.4;  Big  Sister,  7.1;  Portia  Facets 
Life,  6.9;  Life  Can  Be  Beautiful, 
6.8;  Our  Gal  Sunday,  6.8;  Helen 
Trent,  6.8;  Bachelor's  Children, 
6.7;  Light  Of  The  World,  6.3; 
Young  Widder  Brown,  6.2. 

Most  popular  Saturday  and  Sun- 
day daytime  programs  were:  Chil- 
dren's Hour,  8.0;  Family  Hour, 
8.0;  Grand  Central  Station,  7.7; 
football  (WHN-Sunday) ,  7.7;  One 
Man's  Family,  7.7;  Electric  Hour, 
7.3 ;  N.  Y.  Philharmonic,  7.3 ;  Clem 
McCarthy-News,  Sunday,  7.3;  Nick 
Carter,  7.0 ;  Stars  Over  Hollywood, 
6.7. 

*  *  * 
Canadian  Ratings 
NOVEMBER  DAYTIME  program 
popularity  in  Canada  as  released 
by  Elliott-Haynes  Ltd.,  Toronto,  on 
Nov.  24,  shows  Soldier's  Wife  (Ca- 
nadian origination)  most  popular 
English  language  program  with  a 
rating  of  18.1  and  sets-in-use  rat- 
ing of  21.2.  Second  was  Big  Sister 
with  program  rating  of  16.1,  fol- 
lowed by  The  Happy  Gang  (Cana- 
dian origination),  Ma  Perkins,  and 
Claire  Wallace  (Canadian  origina- 
tion) ,  to  list  the  first  five  programs. 

French  daytime  programs  were 
led  in  November  by  Jeunesse  Doree 
with  program  rating  29.4  and  sets- 
in-use  rating  of  40.6,  followed  by 
Quelles  Nouvelles  with  program 
rating  of  28.6,  Joyeux  Trouba- 
dours, Grande  Soeur  and  La  Rue 
Principale  and  La  Metairie  Ran- 
court  (tied  for  fifth  place) . 


WVTR  on  50,000  w 

INCREASING  its  power  to  equal 
the  most  powerful  radio  station  in 
the  U.  S.,  WVTR  Tokyo,  AFRS 
key  outlet  in  Tokyo,  began  opera- 
tion on  50,000  w  on  Nov.  12.  Army 
formerly  operated  station  with  a 
10,000  watt  output.  Stepped  up 
transmitter  of  WVTR  has  a  broad- 
cast tower  more  than  1,000  feet 
estimated  to  be  one  of  world's 
tallest. 


December  3,  1945 


BROADCASTING  • 


Telecasting 


PROFIT 


5W  /4  *%cdit 

#  Alexandre  Dumas  was  as  colorful 
in  his  writing  habits  as  were  the  char- 
acters he  created  in  his  novels.  It  was 
his  habit  to  write  novels  only  on  blue 
paper,  while  for  poetry  his  choice  was 
yellow.  Magazine  articles  were  pre- 
pared on  rose-tinted  sheets.  Even 
special  pens  were  used  for  each  variety 
of  subject  matter.  In  spite  of  these 
eccentric  habits,  Dumas  pursued  his 
career  with  fame  and  profit. 

#  Time  buyers  can  learn  to  their 
own  profit  that  Baltimoreans,  too,  have 
a  habit.  WCBM  is  identified  in  the 
minds  of  the  Baltimore  audience  with 
the  best  in  music,  entertainment  and 
news,  and  it  is  for  this  very  reason 
that  WCBM  has  become  "Baltimore's 
Listening  Habit." 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  31 


Telecasts  About  Russia 
Are  Offered  by  WBKB 

WBKB  Chicago  is  presenting  a 
series  of  four  television  discussions 
on  the  modern  history  of  Russia 
conducted  by  Don  Elder,  radio 
news  commentator  and  analyst. 
Series,  to  be  aired  weekly —  Tues- 
day 7:30  p.m.  CST— highlights 
numerous  special  effects,  including 
photographs,  maps  and  charts. 
Elder  will  climax  series  with  in- 
side information  on  the  present- 
day  political  structure  of  the  So- 
viet Union  and  outline  his  views 
on  what  can  be  expected  in  the 
future. 

Frank  Kleinholz,  nationally- 
known  artist,  appeared  on  televi- 
sion for  the  first  time,  Nov.  20, 
presenting  and  explaining  back- 
grounds of  several  of  his  foremost 
paintings  to  the  WBKB  audiences 

WBKB  was  off  the  air  Thanks- 
giving evening  but  telecast  regu- 
larly scheduled  program  No.  29. 


Radar  Jamming  Tube's  Power 
Greater  Than  Biggest  Station 


BURIED  DEEP  in  a  report  on 
radar  countermeasures,  released 
last  Thursday  by  the  Joint  Board 
on  Scientific  Information  Policy, 
is  explosive  information  on  a  new 
tube  that  should  set  the  television 
industry  ahead  with  rocket  speed. 

The  section  of  the  report  titled 
"Tuba  and  the  German  Night 
Fighters",  describes  a  remarkable 
vacuum  tube  known  as  the  "resna- 
tron,"  tunable  over  a  wide  fre- 
quency range,  with  power  com- 
parable to  the  most  powerful 
broadcasting  station  in  the  U.  S. 

"The  power  output  developed  by 
Tuba  (code  name  of  the  project)," 
the  report  states,  "is  of  such  un- 
foreseen magnitude  that  our 
planning  for  frequency  channel 
allocations   in  the  ultra-high-fre- 


quency range  will  be  directly  af- 
fected." 

Although  not  mentioned  in  the 
pamphlet,  it  was  Westinghouse 
Electric  &  Mfg.  Co.  that  produced 
the  tube.  The  firm  also  released 
information  on  Tuba  project  last 
Thursday. 

While  power  is  admitted  to  reach 
50,000  w,  it  is  known  to  operate  on 
much  higher  power  with  frequency 
range  500  times  greater  than  the 
most  powerful  station  operating. 
In  addition,  it  has  sustained  trans- 
mitting quality,  though  at  present 
the  band  width  is  narrow. 

War  story  of  the  tube  dates 
back  to  1942,  when  the  German 
night  fighters  were  taking  such 
a  heavy  toll  of  lives,  planes  and 
property   damage    over  England. 


Lowdown 

BARNEY  KEEP,  co-m.c. 
with  Howard  Parent  on  the 
Hey  Mr.  Motorist  show  on 
KEX  Portland,  Ore.,  was 
brought  to  his  knees  a  few 
mornings  ago  when  he 
stopped  a  bantam  car  for  a 
curbstone  interview  with  the 
driver.  The  program,  broad- 
cast weekday  mornings  at 
11:45,  features  informal 
comments  and  safety  point- 
ers and  is  handled  in  coop- 
eration with  the  Portland 
Traffic  Safety  Committee. 


Devices  on  Allied  planes  which 
jammed  the  German  airborne  in- 
terception radar  were  proving  in- 
effective, as  the  jammer  itself  pro- 
vided a  "beam"  on  which  the  Ger- 
mans could  ride  in  direct  to  the 
target. 

Finally  an  enormously  powerful 
jammer  was  suggested,  with  "a 
power  a  thousandfold  greater  than 
any  previously  attained  in  the 
frequency  range  of  operation  in- 
volved, which  in  itself  was  ten 
times  higher  than  that  used  for 
frequency  modulation  and  televi- 
sion." 

In  this  way  the  "eyes"  of  the 
German  planes,  their  radar,  would 
be  "blinded"  completely,  making 
a  powerful  electronic  fog  through 
which  the  Allied  fighters  could  fly 
home  untrailed  by  the  enemy. 

The  project,  known  as  Tuba,  was 
developed,  overcoming  tremendous 
odds.  A  resnatron  had  to  be  built 
that  would  be  tunable  over  a  wide 
range  of  frequencies,  to  preclude 
the  Germans  modifying  their  fre- 
quencies to  combat  it.  It  was  also 
necessary  to  modulate  the  resna- 
tron's  output  with  the  random 
"noise"  necessary  for  jamming. 
Difficulties  were  overcome,  and  the 
development,  sponsored  by  the  U. 
S.  Army  Signal  Corps,  was  made 
so  practical  that  the  British  placed 
a  large  lend-lease  order  with  the 
U.  S.  for  a  complete  jamming  sys- 
tem using  the  resnatron. 

Work  on  Tuba  was  still  in  the 
blueprint  stage  in  1943.  The  first 
experimental  test  that  was  com- 
pletely successful  was  in  January, 
1944.  By  June  of  that  year  the 
complete  system  was  in  use  against 
Germany. 


Plant  Output  to  Rise 

STEADY  rise  in  output  from 
$17,000,000  in  September  to 
$44,000,000  a  month  by  next  June 
is  indicated  by  reports  from 
radio  plants  representing  about 
half  the  1939  industry,  according 
to  Civilian  Production  Administra- 
tion. The  June  rate  will  be  about 
four  times  the  1939  rate,  but  a 
third  of  wartime  output.  Employ- 
ment next  June  is  expected  to  be 
2%  times  the  1939  level  and  20% 
below  the  first  quarter  of  1945. 


Page  32    •    December  3,  1945 


CFAB  Windsor,  N.  S.,  has  added  Press 
News  wire  service,  it  is  announced  by 
the  PN  head-office  at  Toronto. 


BROADCASTING     •  Telecasting 


In  FM  too- 

The  Same  TEMCO  Team 

Will  continue  to  SET  DELIVERY  RECORDS 


^  Til        6160  -  -v.  to  «- 

contract. 


M^PS******  cordis  *° 

under  **e  ^w  B^trirati00 

BESD?  ^Ation  Corpora 


Write  for  comp/ete  ctescripfive  data, 
and  information  for  filing  wi 
FCC  for  license  application. 


Improved 
F  M  Broadcasting  Equipment 
NOW  Being  Produced  by 
TEMCO'S 

Microwave  Radar  Technicians 

NEW  MODEL  250  BCF 
NOW  IN  PRODUCTION 

Normal  Rated  Output  250  Watts 
mm  Rated  Output  375  Watts 


•  New  mini 


prices 


>  New  miniature  high  fre- 
quency tubes  permitting 
high  efficiency  and  perfect 
shielding. 


infinity 

perfect 

ng- 

Newly  designed  amplifier 
circuit  completely  eliminat- 
ing tank  radiation,  feed- 
back and  radio  frequency 
potentials  from  transmitting 
frame. 

•  Built-in  center  frequency  de- 
viation meter  calibrated  di- 
rectly in  cycles. 

•  Frequency  range  of  88-106 
megacycles. 

•  FrptiupnfV   ctnhiliHr   -f-  1  5iVi 


*  Frequency  stability 

CpS     Or     feoffor  n 


1500 
of  assigned 


cps  or  better  c 
center  frequency. 

•  Audio  frequency  response 
±  \Vt  db  30-16000  cps 
(after  deemphasis). 

•Audio  distortion  50-16000 
cycles  less  than  2%  RMS. 

•Noise  level  FM  db  below 
dt  75  Kc  swing. 

•  Noise  level  AM  70  db  bef. 
100%  modulation. 


tow 


RADIO  COMMUNICATION  EQUIPMENT 
TRANSMITTER  EQUIPMENT  MFG.  CO.,  INC. 

345  Hudson  Street,  New  York  14,  N.  Y, 


EMPLOYE-EMPLOYER 
NAB  DEPT.  PLANNED 

RECOMMENDATIONS  for  crea- 
tion of  a  Department  of  Employe- 
Employer  Relations  in  the  NAB 
will  be  drawn  Dec.  7  at  a  Wash- 
ington meeting  called  by  John  El- 
mer, of  WCBM  Baltimore,  chair- 
man of  the  NAB  Employe-Employ- 
er Relations  Committee. 

Department  succeeds  the  NAB 
Labor  Committee,  of  which  Calvin 
J.  Smith,  KFAC  Los  Angeles,  was 
chairman. 

Expansion  of  labor  relations  ac- 
tivity within  the  NAB  was  recom- 
mended by  the  NAB  board  at  its 
August  meeting  and  reaffirmed  at 
the    October  session. 

Committee  members  are:*  Net-' 
works,  Frank  K.  White,  CBS; 
John  H.  MacDonald,  NBC.  Re- 
gionals,  Howard"  La!ne, !  Marshal* 
Field  stations;  Mr..  Smith,., j 
stations,    Mr.    Elmer;  H#i* 


TOUR  of  ETO  with  the  Broadcasters'  mission  was  de^cTibed  by  John 
E.  Fetzer  (second  from  left),  managing  director  of  Fetzer  Broadcast- 
ing Co.,  licensee  of  WJEF  Grand  Rapids,  in  address  to  Grand  Rapids 
Advertising  Club.  Shown  are  (1  to  r)  H.  E.  McNeal,  club  program  chair- 
man and  district  manager,  Shell  Oil  Co.;  Mr.  Fetzer;  Edward  H.  Bron- 
'  son,  manager  of  WJEF;  Wendell  L.  Patton,  club  president. 

^Poidevin,    WRJN,    Wis.;    Frank  Moines.    Board    liaison  members, 

TlCing-,  W*MBR  Jacksonville.  Large  John  E.  Fetzer,  WKZO  Kalamazoo; 

^stationsj  William  A.  Fay,  WHAM  Clair  R.  McCollough,  WGAL  Lan- 

"  Rochester ;  -J.%  Maland,  WHO  Des  caster. 


THE  BRAN  HAM  COMPANY 


WMOB  Mobile,  Ala. 

KTHS  Hot  Springs,  Ark. 

KFMB  ....  San  Diego,  Calif. 
KWKH    .    .    .  ?  .   Shreveport,  La. 

WCPO  Cincinnati,  Ohio 

WTJS  Jackson,  Tenn. 

WNOX    ....    Knoxville,  Tenn. 

WMC  Memphis,  Tenn. 

KRIC  .....  Beaumont,  Texas 

KWBU    .    .    .   Corpus  Christi,  Texas 
KRLD    .    .    .    .    .    .    Dallas,  Texas 

WCHS    ...    Charleston,  W.  Va. 
WBLK    ....   Clarksburg,  W.  Va. 

WSAZ  .  .  .  Huntington,  W.  Va. 
WPAR    .    .    .    Parkersburg,  W.  Va. 


RAIBOURN  SAYS  TV 
OUTLOOK  CLARIFIED 

DECLARING  that  the  FCC  allo- 
cation of  video  channels  to  major 
cities  has  clarified  the  outlook  of 
television's  future  for  broadcasters 
and  manufacturers,  Paul  Raibourn, 
head  of  the  video  activities  of  Par- 
amount Pictures  and  treasurer  of 
Allen  B.  DuMont  Laboratories, 
said  last  week  that  this  allocation 
"gives  justification  to  their  invest- 
ment of  even  more  job-producing 
capital  in  television  experimenta- 
tion and  production  than  would 
formerly  have  been  sound  busi- 
ness.""^-- 

DuMont,  he  saiaTis,  "fully  pre- 
pared to  take  advantage  of  tele- 
vision's potentialities,  j  He  stated 
that  on  Oct.  7  the  company  had 
net  current  assets  of  $2,416,000  and 
cash  of  $2,188,000,  with  the  busi- 
ness adjusted  to  conditions  arising 
after  the  war's  end.  'These  figures, 
he  said,  include  the  $1,453,000 
cash  obtained  by  financing  a  year 
ago,  which  is  held  jft  readiness  for 
video  development. 

Paramont  Pictures  has  a  37% 
interest  in  DuMont  through  own- 
ership of  the  company's  B  stock, 
which  has  no  vole  in  electing  the 
president  and  vice-presidents  of 
the  corporation.?  ; 


Radio  Use  in  Irrigation 
Control    Is  Authorized 

USE  of  radio/ffor  relaying  infor- 
mation to  conifol  the  flow  of  water 
in  an  irrigation  system  was  au- 
thorized last  week  by  the  FCC. 
The  Commission  assigned  a  fre- 
quency of  35.46  mc  for  construction 
of  a  station" ;  and  six  portable  and 
mobile  unite  to  the  Garwood  Irri- 
gation Co.JI Garwood,  Tex.,  which 
operates  28!0  miles  of  canals  and 
many  miles  of  irrigation  ditches 
to  serve  about  100  ranches  through- 
out Texas. 

The  company  will  substitute  ra- 
dio for  the  slow  communications 
now  carried  on  between  messengers 
traveling  by  horseback  and  auto- 
mobile along  the  canals  and  the 
pumping  plants.  A  continuous  pa- 
trol of  the  irrigation  system  is 
maintained  by  the  company  to  as- 
sure proper  distribution  of  the  wa- 
ter to  avoid  waste  or  damage  to 
the  fields  or  canals.  Radio-  will 
facilitate  information  to  regulate 
the  flow  and  distribution  of  water 
in  the  system. 


Join  Mutual 

WMAJ  State  College,  Pa.,  250  w 
on  1450  kc,  is  to  join  Mutual  today 
(Dec.  3)  as  network's  283d  affiliate. 
WJNC  Jacksonville,  N.  C,  250  w 
on  1240  kc,  joined  Mutual  Nov.  26. 
WRHI  Rock  Hill,  S.  C,  250  w  on 
1340  kc,  will  join  as  soon  as  lines 
are  installed,  and  KGCX  Sidney, 
Mont.,  1,000  w  on  1480  kc,  becomes 
Mutual  affiliate  Dec.  20. 


'sl/em/f/tib 
{Jan  ^lanciico 


Page  34    •    December  3,  1945 


BROADCASTING     •  Telecasting 


THE  MODERN  HOMEMAKER . . . 


Judith  Andrews  is  being  talked  about  these  days.  But  her  ears  aren't  burning,  no  sir,  for  people 
are  saying  some  mighty  nice  things  about  "Judith  Andrews — The  Modern  Homemaker,"  WGN's 
brand  new,  co-sponsored  homemaking  show. 

The  show  has  a  new  and  refreshingly  different  approach  to  an  old  theme.  Neither  "soap 
opera"  nor  "school"  presentation,  it  combines  the  best  features  of  both,  with  a  very  definite 
continuity  and  purpose. 

We'll  admit,  under  pressure,  that  Judith  isn't  exactly  any  Rosie  the  Robot  but  she  can 
and  does  help  housewives  in  their  daily  routine. 

The  war  years,  years  of  women  in  industry,  business  and  the  service,  have  resulted  in  a 
new  kind  of  interest  in  home  management.  Women  today  are  vitally  interested  in  the  modern 
viewpoint. 

Scripted,  produced  and  acted  by  the  best  talent  in  the  business,  "Judith  Andrews — The 
Modern  Homemaker"  is  certain  to  stimulate  your  radio  sales. 


A  Clear  Channel  Station  

Serving  the  Middle  West 


CHICAGO  11 
ILLINOIS 


50,000  Watts 
720  Kilocycles 


Listen  it's  WGN  and  MBS 


Eastern  Sales  Office:  220  East  42nd  Street,  New  York  17,  N.  Y. 
West  Coast:  Edward  S.  Townsend  Co.,  Russ  Building,  San  Francisco,  Calif. 


DCASTING    •  Telecasting 


ib 


added  to  KR/V\ 

I /VISIT  CONSTELLATION 


KRNT  personal^  V 


SRifSS  a^0^^^  her  h 


aft, 


emcee  of  "The  Gene  Emerald 
eekday  afternoon  hour  and  a  quarter 
music  and  warm  personality  that 
J.  friendly,  down-to-earth  program 
aper-dooper. 


^3 


4 


30r     ASK  THE  KATZ  AGENCY  FOR  RATES 


Fulfilling  a 
Promise  ,  J. 


■II 


All  during  the  war  we  promised 
an  even  more  efficient  Lingo 
Radiator  when  production  started 
again.  While  we  were  busy  con- 
structing thousands  of  steel  struc- 
tures for  the  U.  S.  Signal  Corps 
and  Army  Air  Forces,  our  draft- 
ing boards  also  were  at  work  for 
you.  Now,  we  stand  ready  to  ful- 
fill our  promises  by  presenting  a 
tried  and  proved  antenna  system 
to  meet  your  requirements  with 
maximum  efficiency  at  a  mini- 
mum of  cost  and  maintenance. 
Remember,  only  Lingo  offers  you 
"6  Extras"  at  no  extra  cost. 

Write  for 
Recommendations 

The  services  of  our  consulting 
engineers  -  are  available  to  you 
on  such  pertinent  problems  as 
proper  radiator  height,  ground 
systems,  performance  expecta- 
tion, etc.  In  writing,  please  indi- 
cate location,  power  and  the 
frequency  proposed. 


Most  Set  Makers 
Endorse  FM  Plan 

One  Firm  Rejects  FCC  System 
Of  Channel  Designation 

UNIFORM  system  of  FM  channel 
designation  for  radio  receivers, 
probably  conforming  to  the  plan 
adopted  Nov.  16  by  the  FCC,  may 
be  recommended  for  adoption  by 
all  manufacturers  at  a  meeting  to 
be  held  in  New  York  Dec.  5  by 
the  Engineering  Dept.  of  the 
Radio  Manufacturers  Assn.  Re- 
ceiver Section  -Executive  Com- 
mittee. 

Informal  polls  of  manufacturers 
by  RMA  and  by  the  NAB's  FM 
Dept.  indicate  that  practically  all 
companies  are  willing  to  go  along 
with  the  FCC  system,  by  which 
the  first  channel  (88.1  mc)  will  be 
numbered  201,  and  upward.  RMA 
has  not  completed  its  industry-wide 
poll  but  the  NAB  survey  shows  13 
set  makers  ready  to  use  the  chan- 
nel number  plan  in  lieu  of  fre- 
quency designations,  with  only  one 
firm  (Pilot  Radio  Corp.)  rejecting 
the  number  system. 

Await  Action 

Several  set  makers  have  en- 
dorsed the  FCC  system  but  prefer 
to  await  action  by  the  RMA  group 
before  making  final  decision.  One 
firm  (Belmont  Radio  Corp.)  may 
abbreviate  the  symbol  by  dropping 
the  first  digit. 

Firms  indicating  willingness  to 
go  along  with  FCC  in  their  replies 
to  Robert  T.  Bartley,  NAB  FM 
Dept.  director,  are:  Admiral  Corp., 
Emerson  Radio  &  Phonograph 
Corp.,  Ansley  Radio  Corp.,  Mag- 
navox  Co.,  Majestic  Radio  &  Tele- 
vision Corp.,  Crosley  Corp.,  Wells- 
Gardner  &  Co.,  Meissner  Radio 
Corp.,  the  Stromberg-Carlson  Co., 
Philharmonic  Radio  Corp.,  Freed 
Radio  Corp.,  Farnsworth  Tele- 
vision &  Radio  Corp. 


Answer  Filed 

ANSWER  was  filed  last  week  by 
Henry  J.  Handelsman  Jr.,  Birdye 
Handelsman  and  William  Handels- 
man, trading  as  The  Camera  Man, 
and  Henry  J.  Handelsman  Jr.  Inc., 
Chicago,  in  the  case  in  which  Fed- 
eral Trade  Commission  accused 
them  of  falsely  representing,  in  ra- 
dio and  newspaper  advertisements, 
that  their  cameras  were  equipped 
with  fast  lenses,  have  appearance 
and  durability  of  much  higher 
priced  cameras  and  will  take  color 
pictures  with  ordinary  film  and 
charged  that  they  failed  to  make 
good  their  offer  to  give  refunds  to 
dissatisfied  buyers.  In  their  answer, 
respondents  said  the  advertise- 
ments were  made  in  good  faith 
but  that  a  manufacturer  defaulted 
under  his  contract  and  that  Henry 
J.  Handelsman  Jr.  Inc.,  agency 
handling  the  advertisements,  re- 
funded thousands  of  dollars  to  the 
public.  Answer  further  contends  the 
advertisements  were  never  re- 
peated. 


Bank  Radio  Pays 

FIRST  FEDERAL  Savings 
&-  Loan  Co.,  Washington, 
heavy  radio  user  during  war, 
adds  full  hour  of  music  Sun- 
days to  WOL  Washington 
schedule.  Since  1938  Federal 
has  sponsored  7:30  a.m.  news 
on  WOL  and  in  past  spon- 
sored Wake  Up  America 
Forum.  Since  1938,  when 
firm  began  radio  use,  de- 
posits increased  from  $3,000,- 
000  to  $23,000,000  this  year. 
Account  was  placed  direct. 


Mr.  Cox 


Cox  to  Address  AER 

H.  QUENTIN  COX,  assistant 
manager  of  KGW  Portland,  Ore., 
will  speak  on  the 
15-year  service  of 
his  station  and 
its  school  of  the 
air  in  conjunction 
with  the  Portland 
public  schools  at 
the  first  fall  meet 
ing  Dec.  5  of 
the  Washington 
Chapter,  Associa- 
tion for  Educa- 
tion by  Radio,  at 
Dept.  of  Interior  studios.  Col. 
Harold  Kent,  past  AER  national 
president,  will  report  on  activities 
of  other  chapters  and  Mrs.  Ger- 
trude Broderick,  secretary,  Fed- 
eral Radio  Education  Committee, 
will  review  the  recent  School 
Broadcast  Conference  in  Chicago. 
Officers  of  the  Washington  Chap- 
ter, AER,  are  Hazel  Kenyon 
Markel,  WTOP-CBS,  president; 
Belmont  Farley,  National  Educa- 
tion Assn.,  vice-president;  Ger- 
trude Howard,  secretary;  Stanley 
Field,  War  Dept.  Radio  Branch, 
treasurer. 


Pound  Indicted 

AN  EARLY  trial  for  Ezra  Pound, 
60,  native  of  Hailey,  Ida.,  on 
charges  of  treason  is  expected  fol- 
lowing his  indictment  last  Monday 
by  a  Federal  Grand  Jury  in  Wash- 
ington. The  indictment  cites  seven 
specific  dates  between  Sept.  11, 
1942-May  15,  1943,  on  which  he 
is  alleged  to  have  made  recordings 
in  Rome  Radio  studios  for  later 
broadcast.  Recordings,  it  is 
charged,  were  of  treasonable  na- 
ture. The  indictment  alleges  that 
the  American-born  poet  "committed 
each  and  every  one  of  these  acts 
for  the  purpose  of  and  with  the 
intent  to  adhere  to  and  give  aid 
and  comfort  to  the  Kingdom  of 
Italy"  while  Italy  was  at  war  with 
the  U.  S.  Seven  witnesses,  former 
radio  employes  of  Italian  stations, 
testified  before  the  Grand  Jury. 
Pound  was  indicted  in  the  District 
of  Columbia  for  treason  on  July  26, 
1943,  after  the  FCC  recorded  what 
was  said  to  be  his  voice  during  a 
Rome  propaganda  broadcast. 


LINGO  v^*r 


Page  38    •    December  3,  1945 


BROADCASTING    •  Telecasting 


NOW 


NEW  YORK'S  MILLIONS  HEAR 
THREE  COAST-TO-COAST  FEATURES 
OF  FOUR-STAR  IMPORTANCE! 


B  O  X  I  N  G— Blow-by-blow  broadcasts  of  the  nation's  outstanding  box- 
ing bouts  direct  from  leading  arenas.  Descriptions  and  commentaries  by 
veteran  sportscasters  Sam  Taub  and  Joe  Cummiskey. 
Carried  in  New  York  exclusively  by  WMCA  at  10:00  p.m. .Mondays. 


C  O  N  C  E  RT  S— A  full  season  of  symphonic  music  by  the  celebrated 
Seattle  Symphony  Orchestra  under  the  direction  of  Carl  Bricken.  World- 
famed  soloists  include  Szigeti,  Milstein,  Petri,  Piatigorski. 

Carried  in  New  York  exclusively  by  WMCA  at  11 :30  p.m. 
on  "concert"  Tuesdays. 


DANCE  MUSI  C— Hours  of  scintillating  music  by  top  dance 
bands  direct  from  the  country's  foremost  clubs  and  hotels. 

Carried  in  New  York  exclusively  by  WMCA  from  10:45  p.m. 
to  midnight  daily. 


Just  the  beginning  of  a  l-o-n-g,  l-o-n-g  line  of  surprises  WMCA  .  .  .  and 
Associated  .  .  .  have  in  store  for  the  metropolitan  New  York  market. 
Surprises  which  spell  the  brand  of  (1)  SHOWMANSHIP  that  wins  over  listen- 
ers and  (2)  SALESMANSHIP  that  moves  the  wares  of  our  advertisers.  Sure, 
we'll  talk  to  you  about  network  time  .  .  .  and  local  schedules,  too.  Just  ask 
us  for  availabilities. 


wmca 

FIRST  ON  NEW  YORK'S  DIAL-570 
• 

An  Affiliate  of  the 
Associated  Broadcasting  Corporation 


BROADCASTING    •    Telecasting  December  3,  1945    •    Page  39 


From  Spindle  Eye 

CAPT.  SAN  FORD  T. 
TERRY  Jr.,  of  the  good  ship 
Spindle  Eye,  is  back  on  the 
job  at  the  transmitter  of 
WRVA  Richmond,  Va.  He 
left  the  ship  just  before  the 
Army  decided  to  send  it  on 
a  world  cruise.  The  Spindle 
Eye  has  two  powerful  broad- 
cast transmitters,  two  studios, 
two  controls,  radiophoto,  ra- 
dioteletype,  telegraph  and 
recording  equipment.  The 
floating  radio  city  was  to 
have  been  used  in  the  Jap 
invasion. 


International  Radio  U. 
Is  Proposed  by  Educator 

ESTABLISHMENT  of  an  "Inter- 
national Radio  College  of  the  Air" 
has  been  proposed  by  the  Polish 
educator,  Professor  Mikolaj  Olekie- 
wicz  of  the  U.  of  Lublin. 

Dr.  Olekiewicz,  who  represented 
his  country  at  the  United  Nations 
Education  Conference  in  London, 
contends  a  "radio  university" 
would  provide  a  practical  solution 
to  such  problems  as  teacher  and 
textbook  shortages  and  lack  of 
school  and  university  buildings.  He 
thinks  well-known  specialists  in 
the  various  fields  could  deliver 
radio  lectures  supplemented  by  cor- 
respondence courses. 


r/qht doors 
for  your 


•  WHIO  offers  you  a 
responsive  audience  won  and  held  through  ten 
years  of  faithful  service  to  Dayton  and  Miami 
Valley. 

Good  program  planning  balances  Basic  CBS  pro- 
grams with  the  finest  local  shows,  also  complete, 
reliable  news  coverage  ...  a  combination  that 
opens  the  right  doors  for  your  sales  message  to 
the  Dayton  area. 

NEWS:  UP,  INS,  AP  plus  CBS'  BEST 

5000  WATTS 


WH!2 


BASIC  CBS 

G.  P.  Hollingbery  Co. 

Representatives 

Harry   E.  Cummings 
Southeastern 
Representative 


MOST  POPULAR  attire  of  the  season  was  worn  by  NBC  Correspondent 
George  Thomas  Folster  when  he  appeared  at  the  studios  of  Radio  Tokyo 
in  civilian  clothes.  The  ensemble,  carried  Tokyowards  by  his  wife,  Helen 
Folster,  arrived  the  day  after  Gen.  MacArthur's  directive  that  cor- 
respondents must  wear  no  more  insignia,  and  was  given  an  envious 
examination  by  other  correspondents  and  broadcast  technicians. 


IN  THE  PUBLIC  SERVICE 


Gifts  for  Vets 

A  DRIVE  for  Christmas  presents 
for  returning  veterans  who  will 
debark  in  New  York  between  Dec. 
20  and  Jan.  1  was  launched  by 
Margaret  Arlen,  WABC  New 
York  commentator,  on  her  daily 
broadcast  starting  Nov.  23.  Pres- 
ents will  be  given  veterans  who 
would  not  otherwise  receive  gifts 
because  they  were  in  transit  dur- 
ing pre-holiday  period.  When  Miss 
Arlen  campaigned  for  stamps  for 
hospitalized  veterans,  listeners 
sent  in  more  than  5,000,000. 

Show  for  One 
HALF-HOUR  show  for  the  en- 
tertainment of  just  one  person — 
Miss  Norma  Wood,  25-year-old 
Tully,  N.  Y.  music  teacher  who  has 
been  hospitalized  for  six  months 
and  faces  another  three  months  in 
a  hospital  bed — was  broadcast  by 
WAGE  Syracuse  in  response  to  a 
request  from  a  businessmen's  octet 
which  she  had  organized,  along 
with  two  church  choirs,  in  addition 
to  her  school  duties.  Norma  Wood 
Appreciation  Night  included  a 
musical  program  and  tribute  to 
Miss  Wood  broadcast  from  Tully 
Central  School  auditorium  and  an 
interview  with  the  honoree  in  her 
hospital    room.    Glenn  Williams, 


WAGE  news  editor,  was  m.c.  of 
the  auditorium  program,  which 
attracted  a  capacity  audience,  and 
Doug  Johnson,  local  news  editor, 
handled  the  interview  with  Miss 
Wood. 

*  *  * 
Comic  Books  for  Hospitals 
APPEALS  on  WROK  Rockford, 
111.,  have  brought  hundreds  of 
comic  books  for  convalescent  infan- 
tile paralysis  patients  in  city  hos- 
pitals. Books  are  distributed  daily. 


Speedy  Response 

ALMOST  split-second  response 
was  received  on  the  Ella  Mason 
WHN  New  York  program  Nov.  20 
when  Mrs.  Herbert  Carlebach,  co- 
chairman  of  the  housing  commit- 
tee of  the  officers  service  committee, 
made  an  appeal  for  rooms  for  vet- 
erans. One  of  the  urgent  requests 
was  for  a  blind  veteran  who  had 
been  granted  a  scholarship  to  teach 
Spanish  to  other  blind  veterans  at 
Columbia  U.  No  sooner  had  the 
program  ended  than  a  listener 
phoned  that  she  would  open  her 
Greenwood  Lake  home  for  the  vet- 
eran and  his  mother,  and  would 
also  organize  a  committee  in  her 
community  to  find  rooms  for  other 
veterans. 


.    New  York  •  •  • 

111  f*eyW        i  Central 
Manhattan  HiUot^in 


$4.50. 


eervice 


Other  Hilton  Hotels  from  Coast  to  Coast.  Chicago: 
The  Stevens,  Dayton:  The  Daylon-Biltmore,  Los 
Angeles:  The  Town  House.  C.  N.  Hilton,  President. 


DAYTON,  OHIO 


Page  40    •    December  3,  1945 


BROADCASTING    •  Telecasting 


250  AND  1000  WATT  FM  BROADCAST  TRANSMITTERS 

are  Ott  76e  Way .  .  . 


For  many  years,  HARVEY  OF  CAMBRIDGE 
has  built  transmitters  considered  standards  of 
quality  and  dependability.  Yet,  these  new 
HAR-CAM  FM  Broadcast  Transmitters  that  are 
about  ready  for  release,  will  be  far  and  away 
the  finest  ever  to  bear  the  HAR-CAM  name. 

Here's  why: 

As  specialists  in  the  manufacture  and  develop- 
ment of  communications  equipment,  receivers 
as  well  as  transmitters,  for  Commercial,  Marine 
and  Emergency  use,  we  have  gained  a  thorough 
knowledge  and  understanding  of  all  phases  of 
the  industry.  This  sound  background  has  been 
greatly  enhanced  by  the  additional  skill  and 
"know-how"  gained  through  war  work,  par- 


HARVEY  RADIO  LABORATORIES,  INC 


ticularly  in  the  development  and  production  of 
vital  Loran  Radar  Transmitters  and  other  im- 
portant communications  units.  Add  to  this 
improved  production  facilities  and  advanced 
precision  methods  of  manufacture  and  you  can 
readily  understand  why  HAR-CAM  FM  Broad- 
cast Transmitters  will  provide  the  last  word  in 
efficient,  dependable  and  economical  trans- 
mission. 

Now  is  the  time  to  get  the  complete  story  on 
these  new  HAR-CAM  250  and  1000  watt  FM 
Broadcast  TRANSMITTERS. 


459    CONCORD  AVENUE 


CAMBRIDGE    38,  MASSACHUSETTS 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  41 


SERVICEMEN  ADDED 
TO  AGENCY'S  STAFF 

THREE  EX-SERVICE  members 
of  the  staff  of  Needham,  Louis  and 
Brorby,  Chicago,  recently  returned 
to  the  agency,  out  of  17  lost 
to  the  armed  forces.  William  P. 
Bager,  former  copy  chief,  assumes 
a  new  post  as  counselor  to  copy 
and  art  departments,  after  three 
years  service.  Marvin  Clausen,  who 
served  as  a  lieutenant  in  naval 
aviation  for  over  three  years,  be- 
comes account  executive  on  Indus- 
trial Food  Products  Division  of 
Kraft  Foods  Co. 

Ruth  Woodward  Cumberland, 
former  secretary  to  President 
Maurice  H.  Needham,  has  returned 


to  temporary  secretarial  duties 
awaiting  the  release  of  her  hus- 
band, Cpl.  Julian  (X  Cumberland, 
from  the  Army.  She  served  as  a 
lieutenant  with  the  Marine  Corps 
Women's  Reserve. 

In  addition,  the  agency  has  hired 
11  ex-servicemen  who  are  new  to 
the  organization:  Lawrence  Nolte, 
account  executive  on  Swift  &  Co. 
accounts ;  Noel  Turner,  account 
executive  on  Eagle-Picher  and  Wil- 
son Bros,  accounts;  Leslie  Mather 
and  Martin  Savela,  copy  depart- 
ment; Jack  Sullivan  and  Russel 
Eavey,  research  department;  Rob- 
ert Rayan,  traffic  department; 
Charles  Coleman,  proof  reader; 
John  Willoughby,  publicity;  Vin- 
cent Erickson,  accounting;  Tedd 
Mayer,  mailing  department. 


Business  More  Than 
Doubles  .  .  . 


G.    Hicks    FalUn,    Executive  Vice- 
dent    of    Peoples     Federal  Savings 
and  Loan  Association  of  Peoria 


During  Eight  Years 
on  WMBD 


"Names  in  the  News"  has 
been  broadcast  over  WMBD  each  weekday  morning  for  the  past 
eight  years,  direct  from  Peoples  Federal  Savings  and  Loan  Asso- 
ciation, its  sponsor.  During  this  time,  the  number  of  accounts  at 
Peoples  Federal  has  more  than  doubled,  and  the  business  volume 
of  this  home-financing  institution  has  increased  nearly  three-fold. 

Mr.  G.  Hicks  Fallin,  Executive  Vice  President  says:  "We  feel  that 
our  consistent  use  of  WMBD  for  the  past  eight  years  has  played  a 
principal  part  in  the  rapid  growth  of  our  association 
during  this  time.  It  is  proof  to  us  that  WMBD  has  a 
loyal   listening  audience, 


OIL  PAINTING  of  '"Weatherknot",  mythical  pigeon  heard  on  Ross 
Mulholland's  early-morning  musical  show  on  WJR  Detroit,  is  unveiled 
by  Mark  Haas  (1),  WJR  press  relations  director,  and  Mr.  Mulholland 
in  ceremonies  at  the  Detroit  Institute  of  Arts'  exhibit  of  bird  paintings 
and  sculptures,  which  was  witnessed  by  thousands.  Otho  Blake,  Detroit 
artist,  painted  the  pigeon  picture. 


BENDIX  PURCHASING 
TOWSON,  MD.9  PLANT 

BENDIX  Radio  Division  of  Bendix 
Aviation  Corp.  has  announced  that 
it  is  buying  from  Defense  Plant 
Corp.  for  $1,700,000  the  plant  it 
operated  at  Towson,  Md.,  near 
Baltimore,  during  the  war.  Addi- 
tions and  improvements  will  cost 
another  $500,000. 

When  components  become  avail- 
able Bendix  radio  and  radio- 
phonograph  products  will  comprise 
60%  of  the  company's  dollar  vol- 
ume. Advance  showings  of  the 
complete  line  of  24  models  have 
just  been  held. 

W.  P.  Hilliard,  division  general 
manager,  said  Bendix  turned  out 
over  $400,000,000  in  war  electronic 
equipment.  The  company's  peace- 
time payroll  will  soon  exceed 
$500,000  a  month. 


William  T.  Cavanagh 

WILLIAM  T.  CAVANAGH,  37, 
director  of  radio  for  The  Black- 
stone  Co.,  advertising  agency,  New 
York,  died  Nov.  22.  Surviving  is 
his  wife,  Sally  Cavanagh,  formerly 
timebuyer  for  the  agency. 


Armstrong  Declares  FM 
Controversy  Still  Open 

CONTRARY  to  official  statements 
that  the  argument  over  location 
of  FM  is  closed,  Prof.  E.  H.  Arm- 
strong, FM  inventor,  declared  in 
a  letter  to  the  editor  of  the  New 
York  Times  that  the  controversies 
"concerning  the  laws  of  nature 
are  never  closed  until  the  truth 
comes  out".  Following  is  his  letter 
dated  Nov.,  21,  in  reply  to  an  ar- 
ticle appearing  in  the  Times  and 
quoting  FCC  Chairman  Paul  A. 
Porter : 

"In  your  issue  of  Nov.  18,  un- 
der the  heading  'FM's  Growing 
Pains,'  you  report  that  in  reference 
to  the  controversy  over  the  com- 
parative efficiencies  of  the  old  and 
new  FM  band  that  FCC  Chairman 
Paul  A.  Porter  said  he  considered 
the  case  closed.  I  would  like  to 
point  out  that  controversies  con- 
cerning the  laws  of  nature  are 
never  closed  until  the  truth  about 
them  comes  out.  May  I  express  the 
opinion  that  this  matter  will  be 
discussed  on  the  floors  of  the 
technical  societies  until  the  facts 
are  established." 


Page  42    •    December  3,  1945 


BROADCASTING    •  Telecasting 


0f 


4 


For  our  San  Francisco  office  we  have 
found  a  man  who  believes  as  we  do  about 
Radio    Station   Representation  .  .  ." 


DAVID  II.  (Sandy)  SAMDEBERfi 

Sandy  has  had  25  years  experience  in 
advertising  covering  both  printed  media 
and  radio: 

14  years  in  the  publication  field 

11  years  in  radio — 

Sales  Manager  of  KYA,  San  Francisco 

San  Francisco  Manager  for 
McClatchy   Broadcasting  Company 

Pacific  Coast  Manager  for  a  nationally 
known  firm   of  station  representatives 

He  is  an  exponent  of  "Aggressive  Activity" 
as  practiced  by  Lewis  H.  Avery,  Inc. 


On  December  3rd  our  San  Francisco  office  opens  in  the  Russ 
Building,  with  David  H.  Sandeberg  as  Manager. 


LEWIS  H 


565  Fifth  Ave. 
New  York  17,  N.  Y 
PLaza  3-2622 


Russ  Building 
San  Francisco,  Calif. 


333  No.  Michigan  Ave. 
Chicago  1,  111. 
ANDover  4710 


December  3,  1945    •  Page 


The  Cannon  Roar 

IT  WAS  ONLY  a  few  months  ago  that  the 
halls  of  Congress  rang  with  railings  against 
European  dictatorships.  The  people  were  en- 
slaved by  the  infamous  tyrants  Hitler  and 
Mussolini.  Liberty  and  freedom  had  vanished. 
The  press  was  kept,  the  radio  was  Govern- 
ment-owned. 

Today  we  witness  the  spectacle  of  a  highly 
placed  member  of  Congress  urging  Govern- 
ment ownership  of  American  radio — following 
the  European  pattern.  The  erudite  Rep.  Clar- 
ence Cannon  (D.-Mo.),  chairman  of  the  im- 
portant Appropriations  Committee,  unburdened 
himself  during  committee  hearings  on  the  1946 
fiscal  year  deficiency  appropriation,  which  in- 
cluded a  stipend  for  the  FCC. 

Mr.  Cannon  is  probably  the  outstanding- 
parliamentarian  of  the  House.  He  has  served 
for  12  consecutive  terms,  or  since  1923.  He  has 
been  the  guiding  parliamentary  light  at  the 
Democratic  conventions  of  the  past  two 
decades. 

But,  it  is  evident,  Chairman  Cannon  has 
never  been  a  student  of  radio,  American  or 
European.  He  has  been  exposed  to  American 
radio  since  its  aborning  days.  He  did  visit 
Britain  in  1939  and  probably  was  given  one  of 
those  personally  conducted  tours  of  the  BBC 
by  the  BBC  for  the  benefit  of  the  same  state- 
owned  entity. 

Mr.  Cannon's  espousal  of  the  British  System 
(and  for  Government  ownership  here)  was 
unequivocal.  He  said  all  that  a  man  needs  is 
a  frequency  from  the  Government  and  he  be- 
comes a  multi-millionaire  overnight.  The  Gov- 
ernment, he  believes,  simply  hands  out  one  of 
these  frequencies  "worth  millions  of  dollars", 
and,  presto,  we  have  a  new  radio  tycoon. 

Rep.  Cannon,  great  statesman  that  he  is, 
doubtless  didn't  take  parliamentary  notice  that 
while  radio  has  prospered  during  the  windfall 
years  of  the  war,  other  industries  and  services 
(newspapers  and  magazines  for  example)  did 
likewise.  Fiscal  expert  that  he  is,  he  must  have 
overlooked  also  the  fact  that  radio  (and  the 
others)  had  most  of  those  profits  siphoned 
off  by  the  excess  profits  taxes. 

And  looking  ahead  a  mite,  Rep.  Cannon 
should  take  legislative  note  that  all  broadcast- 
ers today  are  faced  with  heavy  investments 
in  new  services — FM  and  television.  They  are 
faced  with  new  competition,  too,  as  well  as 
with  the  levelling  off  of  our  national  economy; 
that  is,  if  reconversion  eventually  sets  in  and 
the  Petrillos  and  their  like  let  go. 

Mr.  Cannon  alludes  to  the  vast  sums  the  Gov- 
ernment is  losing  by  handing  out  "gratis"  those 
frequencies  for  radio  service.  He  points  to  the 
revenues  derived  by  BBC  from  its  service. 
But  he's  got  his  bookkeeping  mixed.  Sure  BBC 
expenses  run  $35,000,000  to  $37,000,000  a  year, 
with  the  income  derived  from  license  fees  on 
receiving  sets  (which  the  British  public  doesn't 
like),  and  from  advertising  in  radio  papers 
published  by  the  non-commercial  BBC.  That 
income  wouldn't  pay  American  radio's  program 
bill  for  a  week ! 

Mr.  Cannon  forgets  his  geography.  The  en- 
tire British  Isles  could  be  lost  in  the  heart  of 

Page  46    •     December  3,  1945 


Texas.  Mr.  Cannon  might  ask  any  returning 
constituent  GI  whether  he  preferred  the^  BBC 
to  our  Army  Radio,  which  was  strictly  Amer- 
ican plan. 

Mr.  Cannon,  we  fear,  has  been  buried  too 
long  in  his  Government  statistics  and  his 
parliamentary  law.  He  might  try  talking  to  the 
people  back  home  about  how  they  like  their 
radio,  rather  than  listen  to  the  hand  plucked 
stuff  of  British  career  bureaucrats.  Or  he 
might  even  try  listening  once  in  a  while. 

In  reading  the  hearings  on  the  deficiency 
appropriation,  it  was  refreshing  to  find  that 
not  all  members  of  Mr.  Cannon's  committee 
went  along  with  him,  and  that  FCC  Chairman 
Porter  and  Commissioner  Jett  took  issue. 

When  Chairman  Cannon  said  he  favored 
Government  ownership  of  radio,  Chairman 
Porter  responded:  "I  would  not  like  to  see  the 
Government  in  the  radio  business". 

For  Mr.  Porter  well  knows  that  if  the  Gov- 
ernment takes  over  radio,  it  won't  be  America. 
He  knows  what  happened  in  the  Axis  countries. 
He,  like  Chairman  Cannon,  was  there,  too. 
But  it  must  have  been  under  different  auspices. 


NARBA  Yardstick 

BECAUSE  of  the  emphasis  upon  the  newer 
broadcast  services,  there  may  be  a  tendency 
to  overlook  developments  in  standard  broad- 
casting, which  is  destined  to  continue  radio's 
breadwinner  for  some  years. 

Early  next  month — probably  the  first  week 
in  January — engineering  representatives  of 
the  North  American  nations  will  meet  in  Wash- 
ington to  consider  a  Cuban  proposal  for  re- 
vision of  the  so-called  NARBA  agreement 
governing  assignments  of  standard  broadcast 
channels.  Cuba  demands  rights  for  stations  on 
some  20  additional  channels  now  assigned  to 
other  nations  signatory  of  NARBA.  The 
NARBA  agreement  would  expire  on  March 
29  after  five  years.  Canada  has  proposed  that 
it  be  extended  two  years;  we  have  suggested 
a  one-year  extension.  Cuba  wants  a  new 
agreement. 

To  comply  with  Cuba's  proposal  would  re- 
sult in  deterioration  of  standard  broadcast 
service  not  only  in  the  United  States,  but  in 
Canada  and  Mexico.  Existing  standard  chan- 
nels in  this  country  already  are  crammed, 
with  resultant  interference. 

Our  State  Department,  of  course,  is  inter- 
ested in  fostering  the  Pan  American  Good 
Neighbor  policy.  So  are  all  of  us.  But  it  cer- 
tainly wouldn't  help  those  relations  if  one 
nation  is  favored  to  the  detriment  of  others 
because  of  violation  of  fundamental  engineer- 
ing allocation  principles. 

According  to  existing  logs,  Cuba  has  115 
broadcast  stations,  of  which  52  of  all  descrip- 
tions are  in  its  principal  city  of  Havana.  The 
Cuban  population  is  less  than  5,000,000.  Ha- 
vana has  a  population  of  some  570,000.  The 
United  States,  with  a  140,000,000  population, 
has  less  than  1,000  AM  stations.  Thus  Cuba, 
with  only  about  3%  the  population  of  the 
United  States,  has  a  station  population,  in 
comparison,  of  more  than  10%. 

It  is  to  be  hoped  that  when  the  engineering 
delegations  of  our  neighbor  nations  foregather, 
they  will  not  lose  sight  of  the  factors  of  serv- 
ice on  an  equitable  basis  to  the  nationals  of 
all  nations.  The  per  capita  distribution  of  sta- 
tions certainly  should  prove  a  just  and  mu- 
tually acceptable  yardstick. 


ROBERT  WILLIAM  BUCKLEY 


) 

TRUE  to  the  American  tradition,  Bob 
Buckley  worked  his  way  through  col- 
lege selling  magazines,  and  then  he 
worked  his  way  up  to  become  a  top  ad- 
vertising executive.  The  boy  who  used  to 
peddle  subscriptions  to  Pictorial  and  Delinea-  t 
tor  is  now  head  of  media  operation  of  Dancer-  I 
Fitzgerald-Sample,  New  York. 

Born  in  Boston,  Dec.  28,  1905,  Mr.  Buckley 
attended  Brown  U.,  where  he  received  his  Ph.  D. 
degree.  While  at  Brown  he  was  advertising 
manager  of  the  school  paper  and  captain  of 
the  wrestling  team — in  his  freshman  year. 
After  graduation,  he  went  to  Harvard  Gradu- 
ate School  of  Business  Administration. 

During  his  summers  he  met  scholastic  ex- 
penses by  selling  magazines  for  Butterick  Pub- 
lishing Co.  Soon  he  became  top  salesman  of 
the  college  crew  that  sold  the  magazines.  By 
the  end  of  his  sophomore  year  he  won  a  trip, 
to  New  York  as  a  prize  for  his  efforts. 

During  the  New  York  trip  he  was  offered 
the  post-graduation  job  of  organizing  college 
crews  of  salesmen  for  Butterick.  He  went  to 
that  job  after  he  was  graduated  from  Harvard 
Business  School.  While  in  Detroit  for  the  com- 
pany, he  met  Joe  Spadea,  then  Detroit  repre- 
sentative for  CBS,  who  was  so  sold  on  radio 
himself,  he  got  Bob  Buckley  interested,  too. 

So  on  Jan.  1,  1936,  he  resigned  from  the 
publishing  house  to  join  WOR  New  York, 
handling  the  western  accounts  at  the  station 
for  William  G.  Rambeau,  station  representa- 
tive. Nine  months  later  he  was  put  in  charge 
of  the  Rambeau  New  York  office. 

After  two  years,  he  took  a  position  as  sales- 
man for  CBS  in  New  York.  Then  in  1940  he 
left  radio  work  to  take  over  the  Ludlow  Typo- 
graph  Co.,  Chicago,  owned  by  his  father-in- 
law.  He  was  eager  for  the  business  experience 
the  company  offered. 

He  stayed  there  for  three  years,  but  in  July, 
1943,  returned  to  the  field  that  held  his  great- 
est interest — radio.  This  time  he  became  a 
member  of  Columbia's  sales  force  in  Chicago. 
A  year  later  he  was  appointed  assistant  sales 
manager  of  CBS  western  division. 

On  April  1  of  this  year  he  joined  Dancer- 
Fitzgerald-Sample  as  media  director.  In  this 
capacity  he  handles  the  radio  and  magazine 
advertising  campaigns  of  American  Hom< 
Products  and  Sterling  Drugs,  accounts  aver- 
aging approximately  $5,000,000  a  year  ir 
radio. 

On  that  early  trip  to  New  York  when  h« 
became    interested    in    radio    through  Joe 

(Continued  on  page  48) 
BROADCASTING    •  Telecasting 


RADIO 


Kg 


■to*** 


29, 


;»B  tops'-  sincor^M 


.  St* 

Tir.  Jo^oS 


PORTLAND 
OREGON 


"The  USO  shows  are  oke!"  agree  these  happy  servicemen  as  they 
land  in  Portland  from  the  Pacific  war,  and  are  interviewed  at 
dockside  by  KOIN  Special  Events  chief  Johnny  Carpenter.  Listeners 
learned  firsthand  how  their  War  Chest  dollars  help  to  support 
USO  activities  at  home  and  abroad. 


#mcC  ctcct  it*  0  0 

RADIO  helped  to  alert  the  com- 
munity . . .  and  to  drive  home  the 
urgency  of  War  Chest  needs.  The 
result— 100% -plus  subscription  of 
toughest  quota  in  Portland  history. 

Much  of  the  success  of  radio's 
contribution  was  traced  to  Johnny 
Carpenter,  KOIN  Director  of  Spe- 
cial Events.  His  was  an  outstanding 
accomplishment  as  War  Chest  radio 
chairman. 

...fan 


MM : 


FREE  &  PETERS,  Inc. 


NATIONAL 
iPRESENTATIVES 


ROADCASTING    •  Telecasting 


December  3,  1945    •    Page  47 


GUESTS  at  a  cocktail  party  given  by  Frank  M.  Russell,  NBC  vice- 
president,  honoring  David  Sarnoff,  RCA  president,  who  is  in  Washington 
as  a  delegate  to  the  Labor-Management  Conference,  included  (1  to  r) 
Maj.  Gen.  J.  A.  Code  Jr.;  Mr.  Sarnoff;  FCC  Chairman  Paul  Porter; 
FCC  Commissioner  William  H.  Wills. 


Respects 

(Continued  from  page  U6) 

Spadea,  he  also  found  another  in- 
terest. Joe  Spadea  was  tutoring  a 
tall  attractive  brownette,  Marion 
Hedly,  in  math  at  the  time.  She  is 
now  Mrs.  Bob  Buckley.  They  were 
married  in  June  1935,  and  have 
two  children,  Bob  7%  and  Ar- 
thur, 2V2. 

Incidentally,  Richard  Buckley, 
partner  of  John  Blair  &  Co.,  radio 
representative,  is  Bob's  brother. 
This  radio  business  runs  in  the 
family. 

His  athletic  ability  has  held  over 
from  his  college  days.  He  can  now 
brag  of  a  golf  score  in  the  lower 
80's.  Skiing  is  another  hobby.  Prac- 
tically every  winter  week-end  finds 
him  and  young  Bob  skiing  over  the 
snow-covered  highlands  not  far 
from  New  York  City.  He  taught 
his  son  to  ski  about  three  years  ago. 
In  addition  to  going  in  for  the 
sport  of  it,  Bob  is  also  chairman  of 
the  Snow.  Information  Committee 
of  the  Sno-Chase  Club. 

For  indoor  sports,  he  goes  for 
bridge,  and  was  once  champion 
bridge  player  of  Rhode  Island. 
Other  f  avoi-ed  activities  include  gin 
rummy,  backgammon  and  squash. 


'Queen'  in  New  York 

"QUEEN  for  a  Day",  Miles  Laboratories 
Inc.  program  on  Mutual,  originated 
from  New  York  from  Nov.  26  to  Dec.  5 
where  it  starts  it  tour  of  the  country's 
large  cities.  Agency  is  Wade  Advertising 
Agency,  New  York. 


Literary  Records 

SATURDAY  Review  of  Literature, 
New  York,  is  planning  a  series  of 
recordings  of  great  literary  pieces 
to  be  sold  as  phonograph  records. 
Magazine  feels  this  will  "overcome 
a  deficiency  in  the  radio  field"  by 
offering  a  million  records  of  "good 
taste"  to  the  public. 


Albert  Laughrey 

ALBERT  LAUGHREY,  32,  news 
writer  of  Don  Lee  Broadcasting 
System,  Hollywood,  and  recently 
returned  from  armed  services,  died 
at  his  Van  Nuys,  Cal.,  home  on 
Nov.  17. 


Coin  Sets  for  Hotels 

CONTRACTS  calling  for  nearly 
$8,000,000  for  nationwide  hotel 
radio  sets  have  been  signed  by 
Coin-O-Matic  Hotel  Radio  &  Tele- 
vision, Chicago,  according  to  J.  P. 
Griffith,  vice-president  and  general 
manager.  New  company,  incor- 
porated in  New  Jersey  two  months 
ago  with  home  offices  in  Chicago, 
will  install  approximately  35,000 
five-tube  superheterodyne  sets  in 
hotels  throughout  country.  All  sets 
will  be  coin-operated  with  basic 
charge  30  minutes  for  10  cents  and 
two  hours  for  25  cents.  No  central 
control  will  be  used,  with  full 
range  of  standard  band  available. 


Anderson  to  Address 
Radio    Farm  Directors 

SECRETARY  of  Agriculture  An- 
derson will  discuss  "Farm  Radio 
and  Agriculture's  Reconversion" 
at  Dec.  3  session  of  second  annual 
convention,  National  Association 
of  Radio  Farm  Directors,  which 
opened  two-day  meeting  Dec.  2  at 
Stevens  Hotel,  Chicago.  On  open- 
ing day  Lee  Hannify,  UP  farm 
editor,  was  to  speak  on  "The  Job 
of  Reporting  the  Farm  News 
From  the  Nation's  Capital"  and 
Bill  Newton,  British  Broadcasting 
Corp.,  was  to  discuss  "Farm  Radio 
Broadcasting— BBC-VS-U.  S.  A." 

Monday's  speakers,  in  addition 
to  Secretary  Anderson,  will  be 
John  Baker,  chief,  Radio  Service,  U. 
S.  Dept.  of  Agriculture,  on  "The  U. 
S.  Department  of  Agriculture  and 
RFD".  Panel  discussions  are  sched- 
uled as  follows :  "Farm  Radio  Serv- 
ing Agriculture  in  Peace",  Wal- 
lace Kadderly,  KGW  Portland, 
Ore.;  Ed  Lemmons,  WKY  Okla- 
homa City;  Ted  Mangner,  KMOX 
St.  Louis;  Homer  Martz,  KDKA 
Pittsburgh.  "What  Constitutes 
Good  Farm  Service  on  the  Part 
of  a  Radio  Station?"  Nelson  Mc- 
Ininch,  KFI  Los  Angeles;  Bill  Mc- 
Donald, KFAB  Lincoln;  Jim  Chap- 
man, WTAM  Cleveland;  Don 
Lerch,  WEAF  New  York;  "Rela- 
tionship of  Commercial  Radio, 
USDA  and  State  Extension  Serv- 
ice", Dutch  Elder,  Iowa  State  Col- 
lege; Al  Bond,  KIRO  Seattle;  Bill 
Zipf,  Ohio  State  College;  Charles 
Stookey,  KXOK  St.  Louis. 

Larry  Haeg,  WCCO  Minneapolis, 
is  president  of  RFD  and  Herb 
Plambeck,  WHO  Des  Moines,  sec- 
retary. 


Voltage  Regulators 

SYLVANIA  Electric  Products, 
industrial  electronic  division  Bos- 
ton, has  announced  three  miniature 
cold  cathode  voltage  regulators  for 
65-90  volt  operation  where  currents 
range  between  two  and  three  milli- 
amperes  and  maximum  voltage 
variation  not  exceeding  three  volts. 
Bulbs  of  the  tubes  are  mounted  in 
miniature  polarized  bayonet  bases 
and  enclosed  in  metal  shield  color 
coated  for  quick  visual  identifica- 
tion. Applications  include  cathode  | 
ray  oscilloscopes,  synchroscopes 
and  other  electronic  instruments. 


Benjamin  Memorial 

A  HENRY  BENJAMIN  Memorial 
Fund,  in  honor  of  the  late  vice- 
president  and  director  of  Davego- 
City  Radio  Inc.,  New  York,  has 
been  established  as  special  feature 
of  the  radio  industry  campaign  in 
support  of  the  $30,000,000  appeal 
of  the  Federation  of  Jewish  Phil- 
anthropies of  New  York  for  its 
building  effort.  Campaign  started 
on  Nov.  27  with  a  dinner  at  the 
Hotel  Commodore,  New  York. 
Benjamin  Abrams  of  Emerson 
Radio  and  Phonograph  Corp.,  New 
York,  has  been  named  chairman  of 
the  division. 


WE'RE  WORKING  IN  ROANOKE! 


Today  more  than  ever  before,  Roa- 
noke is  one  of  America's  bright  spots 
for  radio  advertising.  Unlike  many 
communities,  Roanoke  is  a  three-hig- 
industry  city— steel,  rayon,  railroads. 
It  is  inconceivable  that  "post-war  re- 
adjustments" will  cripple  or  paralyze 
this  diversified  market. 

AND — in  Roanoke  and  Southwest  Vir- 
ginia, WDBJ  alone  gives  you  top  cov- 
erage with  only  slight  competition 
from  either  inside  or  outside  stations. 
Your  dollar  buys  more  than  one-third 
or  one-half  of  a  chance  at  the  audience 
— it  buys  the  audience,  at  lowest  cost! 
Write  us  (or  ask  Free  &  Peters)  for 
complete  facts! 


CBS      •      5000  WATTS      •      960  KC 
Owned  and  Operated  by  the 
TIMES-WORLD  CORPORATION  i 
FREE  &  PETERS,  Inc.,  Natl.  Representatives 


Page  48    •    December  3,  1945  BROADCASTING     •  Telecasting 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  49 


mnnflGEmEnTi 


Webster,  Budlong 
To  Bermuda  Meet 


IT'S  "BIG  TIME" 
IN  THE  EARLY  MORNING 


Star  of  a  new  pre-sun-up  program 
on  KFI  known  as  "CORN- 
SHUCKERS  JUBILEE"  is  none 
other  than  old  Senator  Fishface 
whom  you've  met  from  time  to 
time  on  radio's  top  variety  shows. 
The  fast  and  garbled-talking  Sena- 
tor prefers  to  be  introduced  by  his 
real  name  —"Cousin  Elmore"  Vin- 
cent —  and  from  5 : 30  to  6:00  a.m. 
daily  except  Tuesday  he's  dishing 
out  a  perfect  mixture  of  humor 
and  homey  philosophy.  Naturally 
we  had  a  feeling  that  "Cousin 
Elmore"  would  catch  on  with  lis- 
teners sooner  or  later,  but  frankly 
we  were  stunned  to  learn  that,  in 
the  history  of  the  station,  the  un- 
solicited, mail  response  for  his  first 
five  weeks  on  the  air  topped  the 
initial  count  of  any  other  enter- 
tainer scheduled  at  or  near  this 
early  hour.  Our  Commercial  Man- 
ager, George  Whitney  has  now 
put  a  "for  sale"  tag  on  the  "CORN- 
SHUCKERS  JUBILEE"  Get  facts 
on  costs  from  the  KFI  Sales  De- 
partment or  Edward  Petry. 

FOLKS  BEHIND  THE  FOLKS 
BEHIND  THE  MIKE 


Prior  to  joining  the  KFI  Staff  in 
1939,  our  Auditor,  Ann  Carlyle, 
spent  six  solid  years  traveling 
around  the  world  on  a  philosophi- 
cal research  project.  When  asked 
about  favorite  places,  she  voted 
Indo-China  the  most  interesting 
and  Southern  Italy  the  most  beau- 
tiful. Even  so,  Ann  is  quite  con- 
tent to  settle  down  in  the  San 
Fernando  Valley  where  she  and 
her  husband  have  52  acres  of  land 
upon  which  they  intend  to  build. 


Frequency  Allocations  May  Be 
Slated  for  Discussion 

INDICATIONS  that  the  U.S.- 
British Commonwealth  Telecom- 
munications Conference  in  Hamil- 
ton, Bermuda,  would  discuss  fre- 
quency allocations  was  seen  last 
week  in  the  sudden  departure  by 
air  from  Washington  of  Commo- 
dore E.  M.  Webster,  Director  of 
Communications,  Coast  Guard,  and 
Lt.  Comdr.  A.  L.  Budlong,  his  chief 
assistant,  for  Bermuda. 

Assistant  Secretary  of  State 
James  C.  Dunn,  chairman  of  the 
American  delegation,  is  under- 
stood to  have  requested  the  pres- 
ence of  the  Coast  Guard  communi- 
cations officers,  both  experts  in  the 
allocations  field.  They  left  Wash- 
ington Tuesday. 

Although  frequency  allocations 
were  not  on  the  official  agenda,  it 
was  learned  that  the  British  Com- 
monwealth delegates  wanted  to 
discuss  informally  such  problems. 
Whether  the  discussions  would  be 
confined  to  Government  and  car- 
rier frequencies  could  not  be  de- 
termined, although  it  appeared 
likely  that  the  overall  spectrum 
would  be  taken  up  informally. 

Meanwhile  a  committee  on  press 
rates,  headed  by  Sir  Gurunath 
Bewoor  of  India,  was  named  to 
study  proposals  by  the  U.  S.  dele- 
gation, submitted  by  FCC  Chair- 
man Paul  A.  Porter,  vice-chairman 
of  the  American  group,  and  those 
of  the  British  Commonwealth. 
British  Commonwealth  speakers 
agreed  in  general  that  the  Ameri- 
can proposal  for  a  ceiling  of  20c 
a  word  between  British  areas  and 
the  U.S.  was  not  an  economic  rate. 
The  United  Kingdom  promised  to 
present  its  own  ceiling  proposal 
later. 

The  U.  S.  proposal  for  a  3c 
press  rate  as  the  ultimate  objec- 
tive was  met  with  the  response  by 
Commonwealth  spokesmen  that  the 
British  penny  rate  (about  l%c) 
was  an  instrument  of  policy  intro- 
duced during  the  war  and  no 
change  was  contemplated.  Britain 
offered  to  extend  the  rate,  how- 
ever, to  the  entire  world.  Mr.  Por- 
ter pointed  out  that  since  Ameri- 
can telecommunications  companies 
were  privately  owned  and  not  na- 
tionalized, American  business  need- 
ed to  make  a  reasonable  profit  on 
its  investment  and  likely  could  not 
compete  with  the  l%c  rate. 


LAURENCE  HAMMOND,  producer  of 
"Keeping  Up  With  the  Wigglesworths" 
for  the  Sloan  Foundation,  producer  of 
"America's  Town  Meeting"  and  radio 
director  of  Committee  on  Economic  De- 
velopment, and  Millard  C.  Paught,  asso- 
ciate Information  director  of  CED,  are 
co-authors  of  "The  Care  and  Feeding  of 
Executives"  (Wormwood  Press,  New 
York  $2.50).  Book  Includes  chapters  on 
"How  to  Engage  a  Secretary",  "How  to 
Pound  a  Table",  "How  to  Dress  Like  a 
Big  Shot"  and  similar  subjects. 


ROBERT  DONAHUE,  manager  of  WLLH 
Lowell,  Mass.,  since  start  of  station  In 
1934,  is  new  manager  of  WMAS  Spring- 
field, Mass.  DANA  FITZGERALD,  for- 
merly with  Yankee  Network,  Is  new 
manager  of  WLLH. 


CONGRATULATIONS  were  in  order  at 
the  introductory  luncheon  given  Gayle 
V.  Grubb  (1),  new  manager  of  American 
Broadcasting  Co.'s  KGO  San  Francisco, 
with  Don  Searle  (c),  American  vice- 
president  In  charge  of  the  western  divi- 
sion, offering  good  wishes  to  Mr.  Grubb 
and  T.  B.  (Bev)  Palmer,  new  manager 
of  technical  operations  for  the  net's 
coast  division,  former  manager  of  KGO. 


COL.  SAMUEL  R.  ROSENBAUM,  for- 
mer president  of  WFIL  Philadelphia 
who  was  directing  head  of  Radio  Lux- 
embourg for  the  Army  during  the  war, 
will  separate  from  the  service  early  next 
year  but  will  remain  in  the  reserve.  He 
was  promoted  to  a  colonelcy  several 
weeks  ago  and  was  awarded  the  Legion 
of  Merit,  as  well  as  decorations  from 
the  Duchy  of  Luxembourg,  Czechoslo- 
vakia and  other  European  nations. 

JOHN  D.  SWAN  has  been  appointed  as- 
sistant manager  of  WCAX  Burlington, 
Vt.  He  joined  WCAX  seven  years  ago  as 
a  time  salesman,  leaving  in  1942  to  join 
the  Navy.  He  was  captain  of  a  PT  boat 
on  anti-submarine  patrol  in  the  Pacific. 

JOHN  ELMER,  president  of  WCBM  Bal- 
timore, who  has  been  named  chairman 
of  new  NAB  Employer-Employe  Rela- 
tions Committee,  has  called  a  meeting 
of  that  committee  in  Washington  Dec. 
7.  Full  committee  membership  has  not 
yet  been  announced  by  NAB  President 
Justin  Miller. 

WESLEY  I.  DUMM,  operator  of  KSFO 
San  Francisco  and  president  of  Uni- 
versal Network,  left  Washington  last 
Friday  to  return  to  his  California  head- 
quarters after  some  six  weeks  in  the 
East.  He  was  accompanied  by  Mrs. 
Dumm. 


Top  Talent 

WHEN  A  MAN  came  up  on 
the  stage  and  asked  to  take 
part  in  Tennessee  Barn  Dance 
broadcast  every  Saturday 
over  WNOX  Knoxville,  Low- 
ell Blancliard,  m.c.  was  a  bit 
startled.  "Who  are  you  and 
what  can  you  do?"  he  asked. 
"I'm  Congressman  Luther 
Patrick  from  Alabama,"  he 
replied.  "I  used  to  do  a  spot 
on  radio  back  in  Birming- 
ham." So  he  got  five  minutes 
on  the  show,  reciting  poetry 
and  telling  jokes.  Joining  in 
the  applause  from  the  audi- 
ence, it  was  later  learned, 
were  Reps.  Sparkman  of 
Alabama,  Engel  of  Califor- 
nia, and  Martin  of  Iowa,  all 
in  Knoxville  on  an  inspection 
trip. 


JOHN  R.  HOWLAND,  former  secretary 
of  Zenith  Radio  Corp.  and  director  of 
operations  of  its  FM  station  in  Chicago, 
has  been  released  from  active  Army 
Signal  Corps  duty  but  is  retaining  his 
reserve  commission  as  a  colonel.  He  has 
returned  to  Zenith  largely  in  his  former 
capacity  as  assistant  to  President  Eugene 
McDonald. 

NICHOLAS  ROOSEVELT,  assistant  to 
the  publisher  of  the  "New  York  Times" 
and  radio  liaison  executive,  which  in- 
cludes the  operations  of  WQXR  and 
WQXQ  (FM)  New  York,  leaves  this 
week  for  about  a  month's  vacation  on 
the  West  Coast,  where  he  maintains  a 
home. 

LT.  EDGAR  JONES,  former  assistant 
director  of  the  FCC's  Information  Sec- 
tion, is  back  in  the  United  States  from 
Tokyo  occupation  activities.  He  was 
connected  with  Tokyo  Radio,  but  his 
transfer  to  the  United  States  was  or- 
dered because  of  a  serious  case  of 
"jungle  rot." 

ROY  HOFF,  manager  of  CKWS  Kings- 
ton, is  father  of  a  boy. 

ROBERT  F.  KLIMENT,  former  pro- 
gram director  of  WEBR  Buffalo,  Is  now 
station  director  of  WJPA  Washington, 
Pa. 

J.  LEONARD  REINSCH,  managing  di- 
rector of  the  Cox  Radio  stations  (WSB 
Atlanta,  WHIO  Dayton,  WIOD  Miami), 
is  at  home  recuperating  from  an  opera- 
tion performed  in  Atlanta  Nov.  16.  He 
expects  to  return  to  his  office  this  week. 

ROBERT  O.  REYNOLDS,  manager  of 
KMPC  Hollywood  and  president  of 
Southern  California  Broadcasters  Assn., 
has  been  appointed  member  of  the 
Los  Angeles  Committee  of  Economic 
Development  publicity  division. 

CARL  BURKLAND,  general  manager  of 
WTOP  Washington,  is  in  New  York  to 
present  the  WTOP  promotion  piece, 
"So  You  Think  You  Know  Washington" 
to  CBS  Radio  Sales. 

EDGAR  KOBAK,  president  of  Mutual, 
was  confined  to  his  home  last  week  with 
a  severe  sinus  condition.  George  Clark, 
account  executive  of  Mutual 's  Chicago 
office  is  in  New  York  conferring  with 
network  executives  and  expects  to  re- 
turn to  Chicago  the  middle  of  the  week. 

SIDNEY  J.  FLAMM,  managing  director 
of  WPAT  Paterson,  will  be  a  speaker 
at  the  annual  dinner  of  the  Clifton, 
N.  J.,  Chamber  of  Commerce  on  Dec. 
11.  His  topic  will  be  "The  Romance  of 
Radio". 

C.  L.  MENSER,  NBC  vice-president  in 
charge  of  programs,  has  accepted  the 
co-chairmanship  of  the  national  radio 
division  of  the  National  Foundation  for 
Infantile  Paralysis  1946  March  of  Dimes 
campaign. 


Concert  Debut 

DAVID  STREET,  tenor,  and 
Helen  Moore,  soprano,  will  make 
their  concert  debut  at  Town  Hall, 
Philadelphia,  supported  by  Luigi 
Carnevale  and  the  Pennsylvania 
Philharmonic  Orchestra.  Pair  were 
discovered  in  auditions  conducted 
by  WPEN  Philadelphia,  under  the 
direction  of  Norman  Land,  music 
specialist,  and  Joseph  Franzosa, 
musical  director.  Station  has  been 
encouraging  young,  unknown  ar- 
tists and  giving  them  air  time. 
Miss  Moore  and  Mr.  Street,  signed 
as  a  permanent  duet  with  the 
WPEN  orchestra,  are  featured 
daily  on  Morning  Bouquet  ofi. 
Melody. 


CLEAR  CHANNEL 

'MX'  B7T 

KILOCYCLES    MMLM.    M.  WATTS 

NBC  for  LOS  ANGELES 

Represenled  Nolionolly  by  Edword  Pelry  ond  Compony,  Inc. 


Page  50    •    December  3,  1945 


BROADCASTING    •  Telecasting 


McLaughlin's  MANOR  HOUSE 
COFFEE  CHOSE... 


.  .  .  WMAQ  at  6:30  PM 


In  1943  McLaughlin's  Manor  House  Coffee  com- 
pleted plans  for  a  15  minute  radio  program.  They 
wanted  to  reach  the  vast  Chicago  market,  the  na- 
tion's 2nd  largest,  where  2,855,700  families  spend 
over  $3,500,000,000  annually. 

They  checked  station  coverages,  time  availabil- 
ities and  then  chose — WMAQ,  the  Chicago  station 
most  people  listen  to  most.  Manor  House  Coffee 
has  been  on  the  air  continually  over  WMAQ  ever 
since.  Their  current  program,  "The  Manor 
House  Party,"  is  heard  Monday  thru  Friday  at 
6:30  PM. 

WMAQ — morning,  noon  and  night — reaches  the 
people  who  listen  and  buy.  Information  concern- 
ing time  availabilities  furnished  upon  request. 


The  Chicago  station  most  people  listen  to  most 


670  ON  YOUR  DIAL 


AM  and  FM 
Consoles 


We're  ready  now  to  produce 


The  removal  of  restrictions  on  the  production  of 
broadcast  transmitters  has  caught  us  right  where  you 
want  us . . .  ready  now  to  produce  the  equipment 
Both  AM  and  FM  transmitters — and  other  broadcast 
equipment — can  be  scheduled  now  for  delivery  as  soon  as  your 
order  is  received.  And  your  order  will  be  handled  promptly, 
pushed  along  into  its  rightful  spot  on  our  production  chart . . .  you 
can  get  complete  delivery  information  on  any  equipment  shown  on 
these  pages  by  calling  Westinghouse  at  the  number  shown  on  the 
opposite  page. 

The  tough  wartime  service  demanded  of  radio,  understaffed  mainte- 
nance programs  and  parts  shortages  have  all  contributed  to  the  extra  wear 
and  tear  on  transmitters.  This  is  doubly  true  for  the  more  than  50%  of  the 
nation's  AM  transmitters  that  are  over  10  years  old. 

But  the  war  years  have  brought  extra  benefits,  added  gains  in  Westinghouse 
transmitter  design.  One  of  these  is  the  "plus"  value  of  station  operation  gained 
through  25  years  of  AM  broadcasting.  In  addition,  Westinghouse  now  operates 
five  FM  stations — more  than  any  other  company. 

This  shirt-sleeve  experience  in  keeping  stations  on  the  air  has  been  used 
to  build  more  solid  dependability  and  faithful  performance  into  both  AM 
and  FM  broadcast  equipment.  And  we're  ready  now  to  produce  it  for 
you.  For  help  in  placing  your  order,  wire  or  phone  your  nearest 
„  Westinghouse  office.  Or  go  directly  to  the  Westinghouse  Electric 
Corporation,  P.  O.  Box  868,  Pittsburgh  30,  Pa.  Phone  Atlantic  8400. 


Circuit  Breakers 


Regulators 


1,  3,  10  and  50  kw  FM 
Transmitters 


Transformers 


North  Carolina's  third 
largest  city  in  popula- 
tion, second  top  city  in 
retail  and  drug  sales. 
This  growing,  spending 
community 

makes 


25%  of  all  the  nation's 
cigarettes.  Now  it's  again 
in  the  hungry  consumer 
spotlight  as  the  large 
Durham  Hosiery  Mills 
and  Golden  Belt  Mfg. 
Company  start  turning 
out 


hose  for  your  wife  and 
Gal  Friday.  To  dominate 
this  market,  one  station 
does  the  trick  at  surpris- 
ingly low  rates. 


c 

Owned  By 

3 

Durham  Herald-Sun 

Papers 

/! 

Represented  by  Howard  H.Wilson  Co. 

Page  54    •    December  3,  1945 


LT.  CLARENCE  (Chic)  DOTY  joins 
American  as  account  executive  in  spot 
sales  department  after  three  years  with 
the  Navy  in  South  Pacific.  ARTHUR 
POPPENBERG  has  resigned. 

ORIN  R.  (Jim)  BELLAMY,  released 
from  the  Marine  Corps  as  first  lieuten- 
ant, is  now  on  the  sales  staff  of  WCKY 
Cincinnati. 


CHARLES  G.  BURKE,  for  two  years 
sales  manager  of  WJR  Detroit,  has  been 
appointed  director  of  operations,  with 
FRANKLIN  C.  MITCHELL,  former  pro- 
gram chief,  as  assistant. 
LEO  B.  KEEGAN,  released  from  the 
Army,  has  returned  to  the  sales  staff  of 
WHTD  Hartford. 


IN  CHICAGO  for  premier  broadcast  of  Sammy  Kaye's  "Sunday  Serenade"  for 
Raymond  Labs  Inc.  over  American  Broadcasting  Co.,  are  (1  to  r)  E.  R.  Peterson, 
American  network  salesman;  Robert  McKee,  assistant  net  sales  manager;  John 
Pierre  Roche,  president  of  Roche,  Williams  &  Cleary  agency;  Sammy  Kaye;  Ray- 
mond E.  Lee,  president  of  Raymond  Labs  Inc.,  St.  Paul. 


DICK  WHITMORE,  a  newcomer  to  ra- 
dio but  with  several  years  experience  in 
advertising  in  the  agency  field,  has 
Joined  the  commercial  department  of 
WHBQ  Memphis.  He  replaces  LOUIS 
BRAND,  who  joins  the  advertising  staff 
of  B.  Lowenstein  &  Bros.,  Memphis. 
MILT  CARLSON,  account  executive  of 
Don  Lee  Broadcasting  System,  Holly- 
wood, is  father  of  boy. 
BERT  LEBHAR,  executive  director  of 
sales  of  WHN  New  York  known  to 
sport  fans  as  Bert  Lee,  was  guest  speaker 
at  the  Public  Administration  Forum  at 
New  York  U.  on  Nov.  29.  He  presented 
an  analysis  of  administrative  problems 
and  some  significant  trends  of  radio. 
LT.  ED  DEVNEY,  now  on  terminal 
leave  from  Army,  has  returned  to  New 
York  office  of  Howard  H.  Wilson  Co.  to 
work  with  BILL  CLARK,  manager.  Lt. 
Devney  was  inducted  March  1942,  last 
served  as  public  relations  officer  of 
460th  Bomber  Group. 
E.  C.  HUGHES,  with  Navy  discharge,  has 
returned  to  KFWB  Hollywood  sales 
staff. 

WCED  Du  Bois,  Pa.,  250  w  on  1230  kc, 
a  CBS  outlet,  has  appointed  Joseph 
Hershey  McGillvra  Inc.,  as  exclusive 
national  sales  representative. 
RICHARD  GERKEN,  recently  discharged 
from  the  Navy  after  four  years  service, 
has  joined  New  York  sales  staff  of 
Joseph  Hershey  McGillvra  Inc.,  station 
representative. 

CHRIS  JENSEN,  formerly  of  KBUR 
Burlington,  la.,  has  joined  sales  depart- 
ment of  KHMO  Hannibal,  Mo. 
DORIS  MATHISEN,  former  secretary  of 
ROBERT  LAWS,  sales  promotion  and 
publicity  director  of  KGO  San  Fran- 
cisco, has  joined  Paul  H.  Raymer  Co., 
that  city,  as  assistant  to  RAY  RHODES, 
northern  California  manager. 
B.  JAMES  RICHARDS,  former  public 
relations  officer  aboard  the  USS  Sara- 
toga, has  joined  the  sales  staff  of  KFRC 
San  Francisco. 

KING  HARRIS,  with  release  from  Navy 
and  prior  to  that  with  NBC  in  sales 
capacity,  has  joined  KSFO  San  Fran- 
cisco as  account  executive. 
RICHARD  L.  PURCELL,  released  from 
Merchant  Marine  after  38  months,  is 
now  with  local  sales  department  of 
WEBC  Duluth.  He  formerly  was  with 
sales  department  of  Vacuum  Oil  Co. 
GEORGE  CLIFFORD,  former  manager 
of  Regional  Radio  Sales,  Chicago,  is 
father  of  a  boy  born  Nov.  20. 


Jordan  Marsh  Co.  Signs 
For  Newscasts  on  WCOP 

CONTRACT  for  12  quarter-hour 
newscasts  a  week  for  52  weeks  on 
WCOP  Boston  has  been  signed  by 
Jordan  Marsh  Co.,  Boston,  effec- 
tive Dec.  10.  It  is  said  to  be  the 
largest  department  store  contract 
placed  in  Boston. 

Jordan's  will  sponsor  the  8-8:15 
morning  news  and  the  11-11:15 
evening  news  Monday  through 
Saturday.  Program  content  will 
be  similar  to  Voice  of  Washington, 
sponsored  by  General  Electric  on 
WOL  Washington.  Name  for  the 
show  will  be  chosen  within  a  few 
days,  and  the  station  is  now  audi- 
tioning voices  to  handle  the  broad- 
casts. Copy  will  be  written  by 
WCOP's  news  staff. 

R.  H.  Edwards,  vice-president, 
signed  the  contract  for  Jordan 
Marsh  Co.;  Paul  Hoag  signed  for 
Badger  &  Browning,  the  company's 
agency;  A.  N.  Armstrong  Jr. 
signed  for  WCOP. 


AMERICAN  program,  "America's  Town 
Meeting  of  the  Air",  sponsored  by 
Reader's  Digest  through  BBDO  New 
York  until  Nov.  29,  will  continue  on 
full  network  starting  Dec.  6  as  sustain- 
ing feature.  Format  will  not  be  changed. 

GREAT  LAKES  shippers  have  asked 
General  Electric,  Westinghouse,  Sperry, 
RCA  and  Raytheon,  as  manufacturers 
of  radar  equipment,  to  install  test  in- 
stallations on  a  number  of  cargo  ships 
for  purposes  of  safer  navigation.  Tests 
will  start  in  the  spring. 

TWELVE  World  War  II  veterans  were 
graduated  Nov.  30  from  the  fifth  class 
for  announcers  te  be  conducted  by 
WEEI  Boston. 


BALTIMORE  FACTORY 
OFFERED  FOR  SALE 

RADIO  and  radar  plant  at  Balti- 
more operated  by  Westinghouse 
Electric  Corp.  has  been  offered  for 
sale  as  war  surplus  by  the  Recon- 
struction Finance  Corp.  It  is  de- 
scribed as  suitable  for  production 
of  radios  or  other  light  electrical 
equipment  and  will  accommodate 
1,280  employes. 

Labor  supply  is  ample,  says  RFC, 
with  housing  and  transportation 
facilities  improving.  Location  is 
3601  Washington  Blvd.,  in  the 
Landsdowne  section.  Site  contains 
almost  62  acres,  including  main 
factory,  boiler  house  and  truck 
sealing  building.  Factory  contains 
171,000  square  feet. 

Machine  and  portable  tools  along 
with  other  production  equipment, 
furniture,  laboratory,  testing  equip- 
ment and  fixtures  are  on  the 
premises.  Detailed  information  is 
available  at  the  Surplus  Property 
Division  of  RFC's  regional  office, 
7th  and  Main  Sts.,  Richmond  19, 
Va. 

Also  offered  for  sale  by  RFC  is 
the  Radio  Specialty  Mfg.  Co.  plant 
at  Portland,  Ore.,  where  radio 
crystals  and  small  parts  were  pro- 
duced. Property  has  one  two-story 
building  of  brick,  reinforced  con- 
crete and  heavy  wood  construction, 
with  basement.  Total  floor  area  is 
15,000  square  feet.  General  infor- 
mation can  be  obtained  from  any 
RFC  regional  office.  Specific  data 
are  available  at  RFC  regional  of- 
fices in  Detroit,  St.  Louis,  New 
York,  Louisville,  Cleveland,  Seattle, 
Los  Angeles,  New  Orleans,  Port- 
land, Ore.,  and  Nashville. 


Crossland,  Davis  Get 
Farnsworth  Positions 

APPOINTMENT  of  George  Cross- 
land  and  Claude  Davies  as  assist- 
ant managers  of  Capehart  Sales 
Division  of  Farnsworth  Television 
&  Radio  Corp.  has  been  announced 
by  I.  C.  Hunter,  manager  of  the 
division. 

"  Mr.  Crossland,  released  from  the 
Navy  on  Oct.  2  as  a  lieutenant,  was 
district  auditor  for  General  Elec- 
tric Contracts  Corp.  before  joining 
Farnsworth  in  1939.  He  was  as- 
sistant sales  manager  of  the  Cape- 
hart  division  when  he  entered  the 
Navy  in  1942  as  an  ensign.  Veteran 
of  action  in  the  Mediterranean  and 
Pacific,  he  won  10  battle  stars. 

Mr.  Davies,  formerly  sales  man- 
ager of  the  Fort  Wayne  Printing 
Co.  and  also  on  the  executive  staff 
of  S.  F.  Bowser  &  Co.,  has  been 
with  the  Capehart  company  since 
1929.  During  the  war  he  was  an 
expediter  in  the  field  for  Indiana 
and  Ohio,  to  speed  up  delivery  of 
material  for  electronic  war  equip- 
ment. He  has  published  several  ar- 
ticles on  business  administration, 
salemanship  and  advertising. 


NATIONAL  Council  of  English  Teach- 
ers has  presented  its  first  radio  award 
to  Norman  Corwin,  CBS  writer-producer, 
"for  the  most  notable  contribution  of 
the  year  to  the  development  of  new 
forms  of  artistic  expression  in  the  field 
of  radio." 

B  R  O  AD  CASTING     •  Telecasting 


Twice  decorated,  Lieut.  William  M.  Wilson  saw  a  lot  of 
action  in  a  number  of  major  engagements.  He  served  as 
Communications  Officer  on  the  Staff  of  Admiral  Olden- 
dorf  in  the  now  famous  battle  of  Surigao  Straits. 


We  are  happy  to  announce  that  Lieut. 
William  M.  (Bill)  Wilson,  who  has  been  on 
leave  of  absence  to  the  U.  S.  Navy  for  the 
past  three  years,  is  back  in  "civvies"  and 
back  in  charge  of  the  New  York  office  of 


the  William  G.  Rambeau  Company.  We 
believe  that  all  of  Bill's  good  friends  in 
the  advertising  agencies  will  be  as  proud 
and  happy  to  welcome  him  home  as  we 
are.  Welcome  home,  Bill! 


WILLIAM  G.  RAMBEAU  COMPANY 

Radio's  First  Special  Representatives 
NEW  YORK  CHICAGO  LOS  ANGELES 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  55 


Improvements  in  Facilities  Are  Planned 
By  65  Stations  Affiliated  With  American 


WITH  THE  END  of  the  war,  65 
stations  affiliated  with  American 
are  planning  improvements  in  fa- 
cilities impossible  in  wartime  to 
better  their  service  to  audiences 
and  advertisers,  according  to  a  par- 
tial list  compiled  by  the  network's 
station  relations  department  from 
FCC  reports  and  data  supplied  by 
the  stations.  In  addition,  one  new 
station,  WPOR  Portland,  Me.,  will 
join  American  as  soon  as  it  begins 
operation,  probably  by  the  first  of 
the  year. 

Of  the  65  stations  planning  im- 


provements, applications  of  two 
have  already  been  granted  by  the 
FCC.  KMLB  Monroe,  La.,  is  li- 
censed to  change  its  power  from 
250  w  to  1,000  w  and  frequency 
from  1230  kc  to  1410  kc.  KABC 
San  Antonio  has  been  authorized 
to  shift  from  250  w  on  1450  kc  to 
10,000-50,000  w  on  680  kc.  KABC 
is  expected  to  be  operating  on  its 
new  power  about  Dec.  1.  Of  the 
other  stations  planning  changes, 
41  have  already  filed  applications 
with  the  FCC.  Full  list  of  pro- 
posed changes  follows: 


Station 

WCOP 

WLAW 

WFIL 

WFCI 

WSPR 

WAGE 

WTRY 

KCMO 

WTCN 

WTOL 

WGR 

WROK 

WSAZ 

WREN 

WFMJ 

WLEU 

WLVA 

WSLS 

WBTM 

WPTC 

WGAC 

KXEL 


KRBC 

WACO 

WTAW 

KFDM 

KEX 

KPRO 

KGO 

KPMC 

KENO 

WGH 

KGA 

WMFJ 

KELD 

KNOW 

WPOR 

CJBC 

CFCF 

WDSM 

WWPG 

WAIR 

WCBS 

WMRC 

WPDQ 

WGBS 

WOLS 

WRRF 

WJHL 

WSGN 

KMLB 

WSLI 

WMOB 


KOME 

KABC 

KBST 

KEEW 

KWBU 

KFBI 

KGGF 

WCOL 


Market 

Boston,  Mass. 
Lawrence,  Mass. 
Philadelphia,  Pa. 
Providence,  R.  I. 
Springfield,  Mass. 
Syracuse,  N.  Y. 
Troy,  N.  Y. 
Kansas  City,  Mo. 
Minneapolis,  Minn. 
Toledo,  O. 
Buffalo,  N.  Y. 
Rockford,  111. 
Huntington,  W.  Va 
Lawrence,  Kans. 

(Moved  to  Topeka) 
Youngstown,  O. 
Erie,  Pa. 
Lynchburg,  Va. 
Roanoke,  Va. 
Danville,  Va. 
Kinston,  N.  C. 
Augusta,  Ga. 
Waterloo,  la. 


Present  Facilities 
Fre- 

Power  quency 

500  1150 
5,000  680 
1,000  560 
1,000  1420 
500  (1  kw)  1270 
1,000  620 
1,000  930 
5,000  1480 
1  kw  (5  kw)  1280 
250  1230 
1  kw  (5  kw)  550 
500  (1  kw)  1440 
1,000  930 
1  kw  (5  kw)  1250 


1450 
1450 
1230 
1240 
1400 
1230 
1240 


WGCM     Gulfport,  Miss. 


Will  increase  height  of  antenna  to  . 


to  increase  coverage. 


New  Facilities  - 

Proposed 

5,000* 
50,000* 

5,000* 

5,000* 

1  kw-U* 

5,000* 

5,000 

10-50  kw* 
10,000* 

5,000* 

5  kw-U 

5,000 

5,000*  930 

5,000*  1250 

5,000 
5,000 

1 , 000*  610 

1,000*  590 

1 , 000*  1390 

5,000*  590 

1-5  kw*  580 
wave  length  for  increased 

e  for  new  ground  system 


Fre- 
quency 
1150 

560 
1420 
1270 


810 
710 
540 
550 
1440 


250 

1450 

250 

1450 

c.  1  kw-D 

1150 

1,000 

560 

5,000 

1190 

1,000 

1440 

7,500 

810 

1,000 

1560 

250 

1400 

250 

1340 

10,000 

1510 

250 

1450 

250 

1400 

250 

1490 

5,000 

ioio 

500 

600 

250 

1230 

250 

1340 

1  kw-U* 
250* 

1  kw-U* 

5,000 
50,000* 
10,000 
50,000* 
10,000 

1,000* 

5,000 
50,000 

1,000 

1,000 

1-5  kw-U 


1470 
1230 
1470 
560 
1190 


810 
1560 
970 


1450 
600 


Abilene,  Tex. 
Waco,  Tex. 
College  Station,  T 
Beaumont,  Tex. 
Portland,  Ore. 
Riverside,  Cal. 
San  Francisco 
Bakersfield,  Cal. 
Las  Vegas,  Nev. 
Norfolk,  Va. 
Spokane,  Wash. 
Daytona  Beach 
El  Dorado,  Ark. 
Austin,  Tex. 
Portland,  Me. 
Toronto 
Montreal 
Duluth-Superior 
Palm  Beach,  Fla. 

Winston-Salem.N.C.  Will  change  antenna  site  to  increase  coverage  considerably. 
Springfield,  111. 

Greenville,  S.  C. 
Jacksonville,  Fla. 
Miami,  Fla. 
Florence,  S.  C. 
Washington,  N.  C. 
Johnson  City,  Tenn.  1 
Birmingham,  Ala. 
Monroe,  La. 
Jackson,  Miss. 
Mobile,  Ala. 
Chattanooga,  Tenn. 
Tulsa,  Okla. 
San  Antonio,  Tex. 
Big  Spring,  Tex. 
Brownsville,  Tex. 
Corpus  Christi,  Tex. 
Wichita,  Kans. 
Coffeyville,  Kans. 
Columbus,  O. 


WLAP      Lexington,  Ky. 


250 

1490 

250* 

550 

5,000 

1270 

5,000* 

600 

10,000 

710 

50,000* 

710 

250 

1230 

1,000* 

930 

1,000  (D) 

5,000  (D)* 

930 

.  1,000 

910 

5,000* 

910 

1-5  kw 

610 

10-50  kw 

250 

1230 

1  kw  DA-U 

liio 

250 

1450 

5,000* 

930 

250 

1230 

1,000 

250 

1400 

1-5  kw* 

1370 

250 

1340 

5,000* 

960 

250 

1450 

10-50  kw 

680 

100 

1490 

250* 

1490 

250 

1490 

1,000* 

910 

50kw(D) 

1030 

50  kw-U* 

1030 

1-5  kw 

1070 

1-10  kw* 

1070 

500  (1  kw) 

690 

1  kw-U* 

690 

Will  purchase 

400  foot  half- 

wave  antenna  and  change  location 

to  increase  coverage. 

250 

1450 

5  kw  D* 
1  kw  N 

630 

250 

1230 

1  kw  D&N* 

790 

250 

1240 

(Conducting  survey  for  transmitter  site  to  improve  coverage ) 
♦Indicates  applications  already  on  file  with  FCC. 


J7n 

ROCKFORD 

ILLINOIS 

SJti 

WROK 

ROBERT  S.  CONLAN  SURVEY 
Sunday  thru  Saturday 


MORNING 


WROK  .  . 

.  42.1 

Station  A  .  . 

.    .  25.1 

Station  B  .  . 

.    .  13.2 

Station  C  .  . 

.    .  15.1 

Others       .  . 

.    .  4.5 

AFTERNOON 


K  .  . 

.  33.4 

A  .  . 

.  18.3 

B  . 

.    .  16.4 

C  .  . 

.    .  26.1 

.    .  5.8 

EVENING 


WROK   .  . 

.  31.3 

Station  A  .  . 

.    .  21.6 

Station  B  .  . 

.    .  11.3 

Station  C  .  . 

.    .  30.1 

Others      .  . 

.    .  5.7 

WROK 

DOMINATES! 
★ 

NAT'L.  REP.:  HEADLEY-REED 

AMERICAN  NETWORK 


WWDC  Proves  Medium 
Acts  Fast  in  Emergency 

HELPING  restore  local  transpor- 
tation service,  aiding  to  combat  in- 
fantile paralysis,  and  enlisting 
blood  donors  to  save  a  life  were  all 
part  of  a  recent  day's  activities  at 
WWDC  Washington.  Writing  to 
Chairman  Paul  A.  Porter  of  the 
FCC,  Ben  Strouse,  WWDC  man- 
ager, reported  that  on  Nov.  21  the 
station  turned  over  its  facilities  to 
a  representative  of  the  striking 
transit  workers  to  appeal  to  union 
members  to  return  to  work  as  the 
government  had  taken  over  the 
lines. 

Service  was  back  to  normal  soon 
afterwards.  The  same  evening,  a 
commercial  program  was  cancelled 
for  a  special  show  in  behalf  of  in- 
fantile paralysis  sufferers.  Late 
that  night,  the  station  sent  out 
calls  for  Type  0  blood  to  save  a 
young  mother  who  suffered  hem- 
orrhages following  childbirth. 
Within  15  minutes  the  hospital  re- 
ceived 10  visits  and  80  calls.  At 
last  reports,  the  patient  was  re- 
covering. 


Walker  Pays  Tribute 
To  Dr.  Robert  Neuner 

TRIBUTE  to  the  work  of  Dr. 
Robert  Neuner,  FCC  special  coun- 
sel on  loan  to  the  Office  for  the 
Prosecution  of  Axis  Criminality, 
who  died  in  Washington  Nov.  23, 
was  paid  last  week  by  Acting 
Chairman  Paul  A.  Walker. 

In  a  letter  to  Mrs.  Neuner,  Mr. 
Walker  cited  Dr.  Neuner's  pub- 
lished articles  as  "among  the  most 
reflective  expositions  of  the  prin- 
ciples of  international  law  under- 
lying the  concept  that  there  are 
crimes  against  nations  and  peoples 
which  may  be  tried  and  punished 
by  an  international  tribunal." 

Dr.  Neuner  joined  the  Com- 
mission in  November  of  1942  for 
special  work  on  domestic  foreign 
language  broadcast  matters.  Later 
he  was  assigned  to  the  Common 
Carrier  Division  where  he  handled 
international  communications  prob- 
lems. He  had  lectured  at  Yale  and 
Harvard  law  schools,  U.  of  Prague 
and  U.  of  Munich  over  a  period  of 
17  years.  He  came  to  the  U.  S. 
from  Czechoslovakia  in  1939  and 
became  an  American  citizen.  He 
was  47. 


American  Transformer 
To  Construct  New  Plant 

PLANS  for  a  new  plant  for  Amer- 
ican Transformer  Co.  of  Newark, 
to  be  built  on  Vauxhaull  Road  in 
Union  Township,  have  been  an- 
nounced by  President  Thomas  M. 
Hunter. 

Mr.  Hunter  said  the  site  had 
been  bought  through  David  T. 
Houston  Co.,  Newark,  and  that  the 
company  planned  to  construct  the 
first  unit  of  the  plant  immediately 
and  move  a  large  part  of  the  oper- 
ations from  Newark  to  Union 
within  the  next  year.  Entire  opera- 


tions eventually  will  be  moved,  he 
said.  Extensive  postwar  operations 
are  being  planned,  he  asserted,  in 
anticipation  of  employing  approxi- 
mately 1,500  workers. 

The  company,  founded  in  1901, 
manufactures  transformers,  recti- 
fiers, amplifiers  and  specialty  test- 
ing equipment,  specializing  in  elec- 
tronic equipment  and  small  trans- 
formers for  radio  applications. 


CAB  Pocket  Report 

COOPERATIVE  Analysis  of 
Broadcasting  is  mailing  members 
blueprints  of  a  new  pocket  report, 
to  contain  ratings  of  all  network 
commercial  programs,  shown  by 
day  and  hour  for  both  daytime  and 
evening  programs,  and,  in  addi- 
tion, to  list  all  programs  in  order 
of  their  ratings.  CAB  plans  to 
issue  the  new  pocket  reports  twice 
a  month,  starting  Jan.  7. 


Page  56    •    December  3,  1945 


BROADCASTING     •  Telecasting 


"  watch  THtt^ 


MO  ST  IN  THE 

VICTORY  MAN ! 


Top  off  your  good  work  on  your  Payroll  Savings  Plan 
with  an  outstanding  showing  in  the  Victory  Loan — our 
last  all-out  effort! 

Help  bring  our  boys  back  to  the  homes  for  which  they 


fought — and  give  our  wounded  heroes  the  best  of  medi- 
cal care — by  backing  the  Victory  Loan!  You  know  your 
quota !  You  also  know  by  past  war-loan  experience  that 
your  personal  effort  and  plant  solicitation  are  required 
to  make  your  quota. 


Sell  the  NewF.D.  Roosevelt  Memorial  $200  Bond  through  your 
PAYROLL  SAVINGS  PLAN! 


In  rallies,  interdepartmental  contests, 
and  solicitations,  promote  the  new  Franklin  Delano 
Roosevelt  Memorial  $200  Bond !  Better  than  "cash 
in  hand,"  Victory  Bonds  enable  the  buyers  to  build  for 
the  future — assure  a  needed  nest  egg  for  old  age. 

Keep  on  giving  YOUR  MOST  to  the  Victory  Loan! 
All  Bond  payroll  deductions  during  November  and  De- 


cember will  be  credited  to  you*  quota.  Every  Victory 
Bond  is  a  "Thank  You"  to  our  battle-weary  men  overseas 
— also  a  definite  aid  in  making  their  dreams  of  home 
come  true !  Get  behind  the  Victory  Loan  to  promote 
peacetime  prosperity  for  our  returning  veterans, 
your  nation,  your  employees — 
and  your  own  industry!  ^i^j 

(Sm 

The  Treasury  Department  acknowledges  with  appreciation  the  publication  of  this  message  by  ^  JfjjjjS^t 


BROADCASTING    PUBLICATONS  INC. 


is  an  official  U.  S.  Treasury  advertisement  prepared  under  auspices  of  Treasury  Department  and  War  Advertising  Council 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  57 


flGEIlCIES  ^ 


BLACKHAWK 

BREWING  CO. 

buys  WOC  for 'the 
QUA&tfU 


Since  1943,  Hooper  and  Conlan 
surveys  have  shown  that  only 
WOC  delivers  the  Quad-Cities  — 
the  largest  metropolitan  area 
between  Chicago  and  Omaha; 
and  between  Minneapolis  and 
St.  Louis.  It's  the  40th  retail 
market  in  the  nation,  with  ap- 
proximately 218,000  population. 


DAVENPORT,  IOWA 

B.  J.  PALMER,  President 

BURYL  LOTTRIDGE,  Manager 


Mr.  Krautters 


SIXTEEN  of  more  than  70  members  of 
Newell-Emmett  Co.,  New  York,  have 
returned  to  their  former  positions 
within  tke  last  month  after  serving  with 
the  armed  forces.  They  include:  RUS- 
SELL K.  JONES  and  J.  FRANK  GILDAY, 
account  executives;  GEORGE  OGLE,  ra- 
dio department;  AUGUST  BLOT,  AL- 
BERT KING  Jr.  and  WILLIAM  MOST, 
production;  NORMAN  D'ESTERRE, 
media;  J.  KENNETH  C  A  G  N  E  Y, 
CHARLES  DUFFY  and  JOHN  S.  WIL- 
LIAMS, service;  FRANK  COVELLO  and 
ROBERT  PARSONS,  checking;  RAY- 
MOND J.  HOWE,  research;  ALBERT 
SANFORD,  accounting,  and  WALTER 
SESSE  and  HOWARD  WILCOX,  art  de- 
partment. 

E.  C.  (Jimmy)  KRAUTTERS,  veteran 
Cincinnati  radio  executive,  has  resigned 
from  WLW  Special- 
ty Sales  Inc.  to  join 
Rieser  -  Ernest  & 
Assoc.,  Cincinnati 
marketing-advertis- 
ing agency.  He 
served  WLW-WSAI 
several  years  as 
traffic  manager, 
continuity  director, 
general  manager  of 
WSAI  and  in  sales. 
For  two  years  he 
was  sales  manager 
of  WCKY  Cincin- 
nati, returning  to 
the  Crosley  organi- 
zation three  years 
ago  to  head  the 
Fort  Wayne,  Ind.,  office  of  Specialty 
Sales. 

MAURICE  BOEREZ,  a  member  of  the 
J.  Walter  Thompson  Co.  Paris  office 
for  many  years,  has  arrived  in  New 
York. 

ARTHUR  MOORE,  formerly  with  the 
Young  &  Rubicam,  New  York,  talent 
department,  has  joined  Kenyon  &  Eck- 
hardt,  New  York,  as  member  of  radio 
production  staff. 

WILLIAM  R.  STEARNS,  formerly  head 
of  his  own  creative  service  for  agencies 
and  recently  general  manager  of  Theo- 
dore J.  Funt  Co.,  New  York,  has  joined 
Norman  D.  Waters  &  Assoc.,  New  York, 
as  executive  head  of  creative  depart- 
ment. 

LESTER  L.  WOLFF,  president  of  Lester 
L.  Wolff  Adv.,  has  been  named  head  of 
the  marketing  and  advertising  depart- 
ment of  Collegiate  Secretarial  Institute. 

PETER  KEVESON,  of  the  copy  depart- 
ment of  Lennen  &  Mitchell,  New  York, 
has  been  promoted  to  radio  copy  chief. 

LT.  WILLIAM  H.  KEARNS,  after  two 
and  a  half  years  with  the  Navy,  has 
rejoined  Ted  Bates  Inc.,  New  York,  as 
vice-president   and  account  executive. 

MICHAEL  AMES,  after  two  and  a  half 
years  with  War  Department  Special 
Services,  has  joined  David  O.  Alber 
Assoc.,  New  York,  as  account  executive. 

COMDR.  GRAHAM  S.  MASON  joins 
Lewis  &  Gilman,  Philadelphia,  as  radio 
director. 

HELEN  PARKS,  former  member  of  pub- 
licity staff  of  WCAU  Philadelphia  and 
more  recently  with  Fox  &  McKenzie 
Agency,  has  joined  copy  staff  of  Ward 
Wheelock  Co.,  Philadelphia. 
HENRI  BEAUCHAMP  has  returned  to 
Pedlar  &  Ryan  Inc.,  New  York,  to  re- 
sume handling  Canadian  advertising  of 
agency's  accounts,  following  two  years 
with  French  forces  and  three  with  U.  S. 
Army  Intelligence  Corps. 
YOUNG  &  RUBICAM,  New  York,  has 
placed  its  radio  time  buying  depart- 
ment under  media  department  headed 
by  ANTHONY  V.  GEOGHEGAN,  vice- 
president  in  charge  of  media,  effective 
immediately.  Agency  believes  station 
relations  is  part  of  media  rather  than 
radio  department. 

JOHN  C.  BELFIELD,  Detroit  manager 
for  Good  Housekeeping  magazine  and 
formerly  for  12  years  with  N.  W.  Ayer 
&  Son,  has  joined  Lewis  &  Gilman, 
Philadelphia,  as  account  executive. 

ANDERSON,    DAVIS    &    PLATT,  New 

York,  has  been  elected  to  membership 
in  American  Association  of  Advertising 
Agencies. 

HOWARD  G.  HOPSON  has  opened  Hop- 
son  Advertising  Agency  at  Commercial 
Trust  Bldg.,  Philadelphia. 

ROBERT  HENTZ,  with  release  from 
Army,  has  joined  Western  Adv.,  Los 
Angeles,  as  producer.  Prior  to  service 
he  was  with  John  Stovery  Agency,  Co- 
lumbus, O. 

MAJ.  AUSTIN  PETERSON,  former  pro- 
gram director  of  AFRS  Hollywood  and 
prior  to  that  West  Coast  story  editor  of 
Young  &.  Rubicam,  has  joined  Ted 
Bates  Inc.  as  vice-president  in  charge 
of  Hollywood  office.  He  currently  pro- 
duces  NBC    "Kay  Kayser's  Kollege  of 


Musical  Knowledge",  replacing  PAUL 
PHILLIPS,  resigned.  Series  now  orig- 
inates from  Hollywood  after  complet- 
ing approximately  five-year  tour  of 
camps,  bases  and  hospitals  in  the  U.  S. 
Tour  also  included  70  shows  in  the 
South  Pacific  war  theater  area. 
JOHN  MESSLER  has  been  appointed 
vice-president  and  copy  chief  of  Leon 
Livingston  Adv.,  San  Francisco.  Active 
in  western  advertising  for  20  years,  he 
was  for  nine  years  account  executive  of 
Foote,  Cone  &  Belding,  Los  Angeles. 
FRANK  FAGAN,  New  York  vice-pres- 
ident of  Young  &  Rubicam,  plans  to 
visit  West  Coast  in  early  December  for 
conferences  with  agency  executives. 
LT.-COL.  JOSEPH  SILL  Jr.,  after  four 
and  a  half  years  with  the  Army  and 
most  recently  director  of  information 
and  education  in  the  India-Burma  the- 
ater of  operations,  New  Delhi,  India, 
has  returned  as  account  executive  to 
Brisacher,  Van  Norden  &  Staff,  Los 
Angeles. 

KAY  LEE,  former  head  of  continuity 
and  sales  assistant  at  WSLS  Roanoke, 
Va.,  is  now  radio  director  of  Houck  & 
Co.,  Roanoke  agency. 
LISETTE  LOPEZ,  formerly  consultant 
on  the  compilation  of  French  and 
Spanish  dictionaries  with  the  Educa- 
tion and  Information  Division  of  the 
War  Dept.,  has  joined  the  foreign  de- 
partment of  McCann-Erickson. 
E.  L.  DECKINGER  has  returned  to  the 
Biow  Co.,  New  York,  as  research  di- 
rector. For  three  years  he  has  been 
with  Office  of  Scientific  Research  &  De- 
velopment. BOB  GOLDSMITH  has  re- 
turned to  the  copy  department  of  Biow 
following  three  and  a  half  years  with 
the  Army. 

DON  BYRON  RANSBURG  has  been  ap- 
pointed executive  for  Allied  Advertising 
Agencies  of  Florida  on  account  of  State 
of  Florida.  A  million  dollar  advertising 
campaign  to  include  radio  composes  ac- 
count. Ransburg  is  former  advertising 
manager  of  Communications  Inc.,  Coral 
Gables,  Fla. 

JULES  F.  BERNARD  has  returned  to 
Ross  Roy  Inc.,  Detroit,  as  production 
manager  following  release  from  the 
Army. 

S.  S.  SHERRIS,  Air  Forces  veteran,  and 
in  advertising  for  15  years,  has  joined 
Henry  J.  Kaufman  &  Assoc.,  Washing- 
ton. He  was  "missing  in  action"  for 
several  months  over  Greece. 
STORRS  HAYNES,  in  the  armed  serv- 
ices for  the  past  year,  has  returned  to 
the  executive  staff  of  the  radio  depart- 
ment of  Compton  Adv.,  New  York. 
CAPT.  SETH  DENNIS,  released  from 
the  Army  after  three  and  one-half  years, 
has  joined  the  account  executive  staff 
of  BBDO,  New  York. 
RITA  HENNESSY,  former  editor  of 
"China  and  Glass",  has  joined  the  copy 
staff  of  John  A.  Finneran  Inc.,  New 
York,  and  AL  MAURO,  formerly  with 
Norman  D.  Waters  Inc.,  has  joined  the 
same  agency  as  production  manager. 
H.  L.  BOGART  returns  to  public  rela- 
tions and  publicity  department  of  J. 
M.  Mathes  Inc.,  New  York,  after  20 
months  in  Army. 

JOHN  D.  SCHEUER,  vice-president  and 
director  of  William  H.  Weintraub  & 
Co.,  New  York,  for  three  years,  has 
been  appointed  general  manager  of 
agency. 

FULTON  DENT,  former  executive  vice- 
president  of  National  Radio  Records, 
New  York,  has  been  named  coordinator 
of  radio  and  screen  advertising  of  Mo- 
tion Picture  Advertising  Service  Co.. 
New  York. 

W.  D.  HANNAH,  recently  discharged 
from  Canadian  Army,  has  joined  radio 
department  of  Cockfield  Brown  &  Co., 
Montreal.  Before  enlisting  he  was  with 
the  RCA  Victor  Co.,  Montreal. 
FARAON  J.  MOSS,  formerly  head  of 
his  own  advertising  agency,  released 
from  Army  as  captain,  has  joined  The 
Shaw  Co.,  Los  Angeles,  as  account 
executive. 

ELON  G.  BORTON,  president  of  Adver- 
tising Federation  of  America,  has  been 
appointed  chairman  of  the  advisory 
board  sponsoring  the  Veterans'  Guid- 
ance in  Advertising  movement  in  New 
York.  ALLEN  T.  PREYER,  president  of 
the  Advertising  Club  of  New  York,  was 


named  chairman  of  the  program's  exec- 
utive committee.  Other  executive  com- 
mitteemen are  WARREN  JENNINGS, 
Radio  Executives  Club  of  New  York; 
PAUL  ELLISON,  Assn.  of  National  Ad- 
vertisers; P.  J.  KELLY,  Sales  Executives 
Club;  HORACE  H.  NAHM,  Mail  Adver- 
tising Service  Assn.;  WALTER  SULLI- 
VAN, American  Assn.  of  Advertising 
Agencies;  HARRY  DUNLAP,  Periodical 
Publishers  Assn.  RUTH  C.  PERRY  is 
executive  director. 

LT.  COMDR.  W.  C.  GEOGHEGAN  Jr.  has 

returned  to  Lennen  &  Mitchell,  New 
York,  as  account  supervisor,  after  two 
and  a  half  years  in  the  Navy. 
WILLIAM  G.  IRVING,  formerly  with 
the  New  York  Times,  has  been  appoint- 
ed director  of  the  newly  established 
community  advertising  division  of  A. 
W.  Lewin  Co.,  New  York. 
ATOM  ADVERTISING  Service,  New 
York,  is  new  agency  formed  by  J.  I. 
BERNSTEIN,  released  from  the  Army 
after  three  and  a  half  years,  and  M.  C. 
KUNIN,  formerly  with  Argonne  Adver- 
tising Service,  New  York.  Offices  are  at 
475  Fifth  Ave.  Accounts  include  Quality 
Photo  Labs,  Brooklyn;  John's  Market- 
ing Service  and  Electric  Coding  Co. 
(music  box  maker),  New  York. 
GEORGE  A.  VOLZ,  former  general 
manager  of  St.  Louis  Surfacer  &  Paint 
Co.  and  advertising  manager  of  Shell 
Oil  Co.,  is  new  account  executive  with 
Gardner  Adv.,  St.  Louis. 
DANIEL  R.  PROSNIT  and  HUBERT  K. 
SIMON,  released  from  the  armed  forces, 
have  reopened  their  agency,  Timely 
Associates  Advertising,  at  70  E.  45th  St., 
New  York  17.  Telephone:  Murray  Hill 
4-0286-7. 


Talent  Contest 
NINTH  annual  scholarship  competition 
for  young  Canadian  composers,  con- 
ducted by  the  Composers,  Authors  & 
Publishers  Association  of  Canada,  will 
award  its  customary  $750  scholarship 
to  the  Toronto  Conservatory  of  Music 
and  cash  awards  amounting  to  $250  to 
winning  contestants  after  close  of  con- 
test for  best  musical  manuscripts,  on 
March  31,  1946.  Contest  is  conducted 
for  people  under  22  years,  as  a  cultural 
movement  to  encourage  Canadian  tal- 
ent by  making  educational  facilities 
available  to  those  of  outstanding  merit. 

To  Entertain 
JOSEPH  HERSHEY  McGILLVRA  Inc., 
Chicago  office,  and  Willie  Kissick,  man- 
ager, will  entertain  midwestern  agency 
and  radio  eexcutives  Dec.  14  at  a  cock- 
tail party  at  the  Tavern  Club,  Chicago. 

American  Covers  Met 
OPENING  night  at  the  Metropolitan 
Opera  in  New  York  On  Nov.  26  was 
broadcast  in  its  entirety  on  American 
network,  8  p.m.  to  conclusion.  George 
Hicks,  American  announcer,  interviewed 
stars  and  guests. 


"Hungry?  No,  it's  just  that  I 
like  the  Alka-Seltzer  program  on 
WFDF  Flint." 


BASIC  AMERICAN  NETWORK 

5000  WATTS-1420  Kc. 

FREE  &  PETERS,  INC.,  National  Representatives 


Page  58    •     December  3,  1945 


BROADCASTING     •  Telecasting 


1 


,  _w  You"  *° 

tV»e 


maintains  an  aggressive  Promotion  Depart- 
ment insuring  advertisers  the  best  possible  results. 
Tested  types  of  promotion  guarantee  sponsors  outlets 
to  all  potential  customers! 

Leading  Advertisers  know  that  Detroit  is  the  most 
responsive  and  fastest  moving  market  in  the  world . . . 
and  they  pick  WXYZ  because  this  station  completely 
covers  the  Detroit  area  .  .  .  where  there  is  a  market 
with  a  billion  dollar  buying  power. 

(Key  Station  of  the  Michigan  Radio  Network) 

Affiliated  with  the  American  Broadcasting  Company,  Inc. 

Owned  and  Operated  by  the 
KING-TRENDLE  BROADCASTING  CORPORATION 
1700  Stroh  Building       •       Detroit  26,  Michigan 

Represented  by  the  Paul  H.  Raymer  Co. 
BROADCASTING    •  Telecasting 


WXYZ 


December  3,  1945 


Page  59 


On  The  Service  Front 


All  Surplus  Radio  Equipment 
Must  Be  Sold  Through  RFC 


Represented  by 
HEADLEY-REED  COMPANY 

New  York  :  Chicago  Detroit 
Atlanta    :    San  Francisco    :    Los  Angeles 


DISPUTE  over  the  surplus  radio 
and  radar  equipment  "abandoned" 
by  the  Army  Air  Forces  near 
Wright  Field,  Dayton,  as  reported 
by  the  AP,  was  clarified  last  Mon- 
day by  Lt.  Col.  R.  V.  Waters,  pub- 
lic relations  officer  for  the  Air 
Technical  Service  Command. 

According  to  the  AP  story,  ham 
radio  operators  had  attempted  to 
buy  some  of  the  equipment  but  "re- 
ceived no  encouragement"  from  the 
AAF,  and  the  materials  were  being 
"damaged  by  the  weather". 

"All  that  equipment  has  been  de- 
clared surplus,"  Col.  Waters  told 
Broadcasting,  "and  the  Army 
couldn't  give  away  or  sell  10c 
worth.  As  soon  as  the  Army  is 
finished  with  it,  it  is  in  the  hands 
of  the  RFC.  Their  lack  of  man- 
power makes  quick  disposition  im- 
possible." 

He  said  that  as  to  the  equipment 
being  damaged  by  the  weather, 
all  of  it  is  crated,  and  has  been 
waterproofed,  fungus-proofed,  and 
tropicalized,  made  ready  for  over- 
seas shipment,  or  just  returned 
from  overseas,  and  a  little  State- 
side weather  would  do  no  damage. 

"However,"  he  said,  "for  fu- 
ture reference,  it  should  be  made 
clear  that  the  overwhelming  ma- 
jority of  the  Army  electronic  sur- 
plus material  is  about  as  useful  in 
amateur  or  commercial  radio  as  a 
battleship  is  to  a  yacht  club.  There 
may  be  a  tube  or  a  switch  that 
would  be  useful  to  a  civilian,  but 
most  of  it  is  built  for  a  particular 
type  plane,  or  for  purely  military 
purposes.  The  radios  are  on  very 
short  range,  for  communication  be- 
tween aircraft,  and  would  be  too 
short  range  for  any  practical  pur- 
poses. 

"Going  through  that  mass  of 
material  for  a  few  switches  or  a 
dozen  tubes,"  he  concluded,  "would 
cost  the  Government  far  beyond  its 
worth  to  anyone." 

*  *  * 
GI  Writers 
WOUNDED  veterans  have  formed 
a  GI  Writers'  Workshop  at  Hallo- 
ran  General  Hospital,  Staten  Is- 
land. Vets  will  be  given  oppor- 
tunities to  write,  produce  and  en- 
act radio  plays.  Workshop  is  under 
the  direction  of  Henrietta  Sharon, 
a  social  worker.  Finished  produc- 
tions are  transmitted  overseas 
through  "Voice  of  America"  short- 
wave radio. 

*  *  * 
Marshall  Sent  to  Holland 
LAWRENCE  MARSHALL,  for- 
merly engineer  in  charge  at  CBK 
Watrous,  Sask.,  is  now  attached  to 
the  CBC  Overseas  Unit  in  Holland, 
where  he  assisted  in  putting  Radio 
Hilversum  on  the  air  for  the 
Canadian  Army.  On  the  production 
staff  of  Radio  Hilversum  is  S/Sgt. 
Wilf  Davidson,  formerly  of  CKY 


Winnipeg.  Capt.  Brian  Shellon, 
manager  of  Radio  Hilversum,  and 
before  joining  the  Canadian  Army, 
manager  of  CJKL  Kirkland  Lake, 
Ont.,  is  on  his  way  back  to  Canada 
for  discharge. 

*  *  * 

Dodderidge  With  Bradley 
MAJ.  WILLIAM  H.  DODDER- 
IDGE, executive  officer  in  AAF 
training  division,  on  terminal  leave, 
has  joined  the  Veterans  Adminis- 
tration as  administrative  assistant 
to  Gen.  Omar  N.  Bradley.  He  for- 
merly was  on  the  editorial  staff  of 
Broadcasting. 

*  *  * 

Good  Old  Commercials 

"DIAL  DUST"  in  an  October  issue 
of  the  Daily  News  from  Noumea, 
featured  a  soldier's  reminiscence  of 
commercial  radio.  The  issue 
reached  Broadcasting  last  week. 
Author  Bruce  Collier,  program 
supervisor  of  the  AFRS  station  on 
Noumea,  WVUS,  and  former  com- 
mercial manager  of  KFYO  Lub- 
bock, Tex.,  lists  the  probable  costs 
to  "advertisers"  on  the  1000  watter 
if  charges  were  made  in  the  usual 
manner. 

Sample  on  the  statement  is  "Na- 
val Observatory,  Arlington  .  .  . 
$3,570  (2040  time  signal  announce- 
ments @  $1.75)."  After  Red  Cross 
is  question  mark,  then  a  note  to 
auditors:  "This  account  apparently 
has  far  exceeded  its  budget,  and 
it  will  be  necessary  for  us  to  take 
over  the  firm  .  .  .  Suggest  .  .  . 
changing  the  name  to  'American 
Red  Cross — a  member  of  the 
Mosquito  Network.' 

"Oh,  commercial  radio  will  be 
nice  again  .  .  ."  he  dreams  on. 

*  *  * 

Shannon  on  Record  Flight 

LT.  COL.  FRANK  J.  SHANNON, 
former  technician  at  WCAU  Phil- 
adelphia, was  the  radio  operator  of 
the  crew  of  the  B-29  which  broke 
the  world's  nonstop  flight  record 
Nov.  20,  flying  from  Guam  to 
Washington. 

*  *  * 

Col.  Finley  Gets  Bronze  Star 
LT.  COL.  MARK  FINLEY,  for- 
mer publicity  director  of  Don  Lee 
Broadcasting  System,  Hollywood, 
and  now  Army  public  relations  offi- 
cer of  Delta  Base  section,  Mar- 
seille, France,  has  been  awarded 
the  Bronze  Star.  He  was  cited  for 
"superior  ability  in  his  skillful  use 
of  writing,  cinema,  radio  and  still 
photographic  arts  in  presenting  the 
story  of  the  U.  S.  Army's  Delta 
Base  personnel  and  operations  to 
the  American  people  and  their  Al- 
lies. The  reactions  were  immediate 
and  positive,  reflecting  great  credit 
upon  the  U.  S.  and  building  pres- 
tige with  a  press  and  radio  sup- 
pressed by  four  years  of  Nazi 
tyranny." 

His  staff  produced  hundreds  of 


CALLING  THE  PLAYS  for  the 

Assam  Tea  Bowl  Series  football 
games  is  Sgt.  Jay  G.  Jackson, 
WBNS  Columbus,  O.,  now  station 
manager  of  VU2ZV  Chabua,  India. 
The  ASF  Assam  Dragons  took  the 
AAF  All  Stars  14-6  that  day.  At 
the  mike  for  colorful  half-time 
ceremonies  was  Capt.  Frank  Goss, 
CBS  Hollywood.  Engineer  was  Cpl. 
Gene  Sayet,  WIP  Philadelphia,  and 
spotting  was  Sgt.  Mack  Fuller,  of 
KOMA  Oklahoma  City.  Broadcast 
was  carried  by  1-B  network  sta- 
tions in  Burma  and  India. 


three-minute  broadcasts  for  the 
U.  S.,  using  wire  recorders.  Work- 
ing with  Radio  Diffusion  Francaise, 
he  also  assisted  in  the  production 
of  French  materials  both  live  and 
transcribed. 

*  *  # 
Spitz  Returns 

FIRST  LT.  WILLIAM  SPITZ, 
formerly  of  Spitz  &  Webb  Adver- 
tising, Syracuse,  has  returned  to 
Syracuse  on  terminal  leave  from 
the  Army.  He  was  in  ETO  for 
two  years,  working  on  incendiary 
bomb  developments  for  the  9th  Air 
Force.  He  is  returning  to  the 
agency. 

*  *  * 
Radio  Record 

RADIO  SECTION,  Public  Rela- 
tions Office  at  Camp  Crowder  has 
issued  a  report  on  its  radio  activi- 
ties to  date,  showing  that  the  group 
has  produced  26  consecutive  weeks 
of  radio  entertainment,  filling  352 
air  segments,  and  totalling  nearly 
92  hours  of  air  time.  Stations 
which  have  participated  are  KGGF 
KMBC  KOAM  KVOO  KWTO 
WMBH.  The  section  is  supervised 
by  Sgt.  Ben  K.  Park,  former  prize- 
winning  documentary  director  and 
production  manager  of  WHA  Madi- 
son, Wis. 


BBC  Names  New  Head 

LEONARD  MiALL,  former  head 
of  New  York  office  of  British  Politi- 
cal Warfare  Division  and  previous- 
ly in  charge  of  BBC's  German 
talks  department,  has  been  ap- 
pointed head  of  BBC  Washington 
news  division.  He  is  scheduled  to 
arrive  shortly  from  London.  Mary 
Hone  will  be  his  assistant.  James 
Dyrenforth,  writer  of  several  mu- 
sical comedies,  employed  by  BBC 
during  war,  will  look  after  BBC  in- 
terests in  Hollywood. 


Page  60    •    December  3,  1945 


BROADCASTING     •  Telecasting 


SponsoRS  |g| 


FERRY-MORSE     Seed     Co.,  Detroit, 
vegetable  and  flower  seeds,  Jan.  19 
starts  for  18  weeks  "Garden  Gate" 
I    with  TOM  WILLIAMS  on  full  CBS  net- 
1    work,  Sat.  9:15-9:30  a.m.  Program  was 
"    sponsored  by  company  for  13  weeks  on 
81  CBS  stations  starting  last  February. 
:    Agency  Is  MacManus,  John  &  Adams, 
Detroit. 

POPULAR  HOME  PRODUCTS,  New 
York  (Staze),  starts  HENRY  GLAD- 
STONE'S newscasts  on  WOR  New  York 
three    times    weekly    for  quarter-hour 

I  broadcasts  starting  Jan.  7.  Contract  for 
52  weeks  was  placed  through  Raymond 
Spector  Co.,  New  York. 
BOWMAN  GUM  Co.,  Philadelphia  (War- 
ren's gum),  has  started  a  spot  an- 
nouncement campaign  on  150  stations. 

,  Contracts  range  from  13  to  52  weeks. 
Agency:  Franklin  Bruck  Adv.,  N.  Y. 
LOS  ANGELES  BREWING  Co.,  Los  An- 
geles (Eastside  beer),  on  Dec.  3  ex- 
pands from  quarter-hour  to  30  minutes 
and  renews  for  52  weeks,  the  five-weekly 
recorded  musical  program  "Mild  & 
Mellow"  on  KHJ  Hollywood.  Agency  Is 
Lockwood-Schackelford  Adv.,  Los  An- 
geles. 

INDUSTRIAL  MANAGEMENT  Corp., 
Los  Angeles  (Insect-O-Blitz),  Dec.  1 
started  for  52  weeks  sponsoring  "Voice 
of  the  Moment"  on  10  CBS  Pacific  sta- 
tions, Saturday  5-5:15  p.m.  (PST).  Be- 
sides dramatic  cast,  program  features 
Bob  Purcell  as  narrator,  with  Jim 
Matthews,  announcer.  Lou  Holzer  is 
producer  of  Lockwood-Shackelford  Adv., 
Los  Angeles  agency  servicing  account. 

J  DAVID  AARONS,  publicity  director  of 
Gimbel  Bros.,  Philadelphia,  is  to  ad- 
dress Dec.  5  luncheon  panel  session  of 
American  Television  Society  on  "De- 
partment Store  Television",  reporting  on 
results  of  store's  recent  experience  with 
half-hourly  telecasts  from  a  central 
studio  to  some  20  sets  located  through- 
out the  store.  Session  will  be  held  at 
Hotel  Sheraton,  New  York,  with  FRED 
KUGEL,  publisher,  Television  Magazine, 
as  chairman. 

EDEN  CO.,  New  York  (Garden  of  Eden 
perfume),  has  appointed  Pat j ens  Adv. 
Co.,  New  York,  to  handle  advertising 
campaign.  Spot  campaign  will  start 
about  Dec.  10  in  New  York,  Boston  and 
Detroit. 

POTTER  DRUG  &  CHEMICAL  CORP., 

Medford,  Mass  (Cuticura  soap  and 
ointment),  will  begin  sponsorship  of 
quarter-hour  transcribed  "Romance  and 
You"  effective  Dec.  24  for  52  weeks,  six 
times  weekly  on  WEAF  New  York. 
Agency  is  Atherton  &  Currier,  N.  Y. 

E.  F.  KREIN,  advertising  manager  of 
Massey-Harris  Co.,  Racine,  Wis.  (farm 
equipment),  has  been  appointed  to  new 
position    of    merchandising  manager. 

JAMES  H.  DALTON,  assistant  advertis- 
ing manager,  becomes  advertising  man- 
ager. Company  appointed  Klau-Van 
Pietersom-Dunlap  Assoc.,  Milwaukee,  as 
advertising  agency  effective  Dec.  1,  with 
A.  R.  McGINNIS,  agency  vice-president, 
in  charge  of  account,  and  PAUL 
NORDLOH  as  account  executive. 

JAMES  W.  EBEN,  released  from  Ma- 
rines as  captain,  has  been  appointed 
I  director  of  advertising  and  public  rela- 
tions of  United  Aircraft  Products  Inc., 
Dayton  and  Los  Angeles.  He  is  former 
member  of  city  and  radio  staffs  of 
Newark  Evening  News. 

SONG  HITS  MAGAZINE,  New  York, 
starts     half-hour     teen-age  program, 


"Campus  Club",  on  WOR  New  York  on 
Dec.  15  for  13  Saturday  broadcasts.  Pro- 
gram alms  to  promote  tolerance  among 
high  school  and  college  students.  Each 
broadcast  will  feature  "Date  with  a 
Disc",  when  three  students  sing  on  pro- 
gram with  Enoch  Light's  orchestra  and 
winner  makes  a  record,  to  be  put  out 
by  Guild  Records  Inc.,  New  York.  Alan 
Courtney  is  m.  c.  Agency  is  Donahue 
&  Coe,  New  York. 

PURITY  BAKERY  CORP.,  Chicago,  has 
appointed  Young  &  Rubicam,  Chicago, 
as  agency  for  the  Grennan  Cake  Divi- 
sion, effective  Jan.  1.  Radio  will  be 
used. 

JACQUES  Mfg.  Co.,  Chicago  (KC  Bak- 
ing powder),  has  placed  all  advertising 
with  MacFarland,  Aveyard  &  Co.,  Chi- 
cago. A  radio  advertiser,  account  is  to 
be  expanded  in  1946. 

NEW  BUSINESS  for  "A  Date  With 
Music",  quarter-hour  series  transcribed 
by  Charles  Michelson  Inc.,  Boston,  in- 
cludes Everybody's  Dept.  Store,  Fort 
Worth,  Tex.,  13  weeks  on  KFJZ  Fort 
Worth,  and  Lever  Bros.  Ltd.,  St.  Johns, 
Newfoundland  (Green  Label  mar- 
garine), five- weekly  for  26  weeks  on 
VONF  St.  Johns.  Nehi  Bottling  Co.. 
Steubenville,  O.,  has  signed  for  26 
weeks  sponsorship  of  half-hour  tran- 
scribed "The  Shadow"  on  WSTV  Steu- 
benville. Kentucky  Utilities  Co.,  Pa- 
ducah,  Ky.,  has  signed  for  8  week 
sponsorship  on  WPAD  Paducah  of 
"Hymn  Time". 

CALTENE  Corp.  (Drop-O-Lemon)  is 
planning  an  expanded  advertising  and 
merchandising  campaign  through 
Frank  Oxarart  Co.,  Los  Angeles.  Ac- 
count is  radio  advertiser. 
EDWARD  MALLEY  Co.,  New  Haven 
(department  store),  has  started  regular 
daily  series  on  WELI  New  Haven  fea- 
turing records,  time  signals,  weather 
and  chatter.  Agency  is  Lindsay  Adv., 
New  Haven. 

MAY  DIAMOND  Co.,  Los  Angeles  (re- 
tail jeweler),  In  a  four -week  pre-Christ- 
mas  campaign  is  using  a  total  of  120 
live  spot  announcements  weekly  on  four 
local  stations,  KFAC  KMPC  KFWB 
KECA.  Western  Adv.,  Los  Angeles,  has 
account. 

H.  A.  ROBERTS  Ltd.,  Vancouver  (real 
estate),  is  sponsoring  "Off  The  Beaten 
Track"  stories  by  Dick  Diespecker  on 
CJOR  Vancouver  six  times  weekly.  Ac- 
count placed  direct. 

SOUDACK  FURS,  Winnipeg  (fur  auc- 
tions), has  started  transcribed  musical 
program  on  six  western  Canadian  sta- 
tions. Agency  is  McKim  Adv.,  Winni- 
peg. 

READER'S  DIGEST  ASSN.,  Pleasant- 
ville,  N.  Y.,  Nov.  29  started  twice-weekly 
five-minute  program  on  KHJ  Hollywood 
for  13  weeks.  Account  handled  by 
BBDO  New  York. 

CALIFORNIA  FRUIT  GROWERS  EX- 
CHANGE, Los  Angeles,  has  started  spot 
announcements  on  a  number  of  Cana- 
dian stations.  Agency  is  Spitzer  &  Mills, 
Toronto. 

J.  H.  BARD  WELL  Co.,  Toronto  (wom- 
en's clothing),  Nov.  20  started  ABC  net- 
work's "Constance  Bennett  Show"  on 
CJBC  Toronto.  Agency  is  Ardiel  Adv., 
Toronto. 

RAY  VITE  Ltd.,  Vancouver  (propri- 
etary), has  started  weekly  musical  pro- 
gram on  CKWX  Vancouver.  Agency  is 
J.  J.  Gibbons  Ltd.,  Vancouver. 
FRANKLIN  COURTNEY  ELLIS,  former- 
ly head  of  the  public  information  de- 
partment of  Eastman  Kodak,  has  Joined 
Standard  Oil  Co.  of  Indiana  as  assist- 
ant director  of  public  relations. 
RADIO  DEVELOPMENT  &  RESEARCH 
CORP.,  New  York,  has  appointed  Lew 
Kashuk  Adv.  Co.  to  handle  advertising 
for  Magic-Tone  radio  and  Chronovox 
recorder  playback. 

S.  O.  S.  Co.,  Chicago  (cleanser),  Nov. 
19  started  dally  spot  announcement 
schedule  on  KMPC  Hollywood  for  six 
weeks.  Agency  is  McCann-Erickson,  San 
Francisco. 

OLD  DUTCH  MILLS  Inc.,  New  York, 
(Old  Dutch  Coffee),  Nov.  25  started 
"News  With  Ed  Herllhy"  on  WEAF  New 
York,  for  weekly  Sunday  broadcasts. 
Contract  for  52  weeks  was  placed  by 
Peck  Adv.,  New  York.  PINEX  CO.,  Fort 
Wayne  (Pinex  Cough  Syrup),  Nov.  27 


started  sponsoring  Clyde  Kitten's  "Five 
Minute  News"  three  times  weekly  on 
WEAF.  Contract,  for  14  weeks,  was 
placed  through  Russel  M.  Seeds  Co.,  Chi- 
cago. 

GRIFFIN-CUMMINS  Furniture  Co.,  San 
Francisco  (retail),  curently  is  using 
schedule  of  one-minute  spots  on  KSFO 
San  Francisco.  John  Gallagher  Adv., 
San  Francisco,  has  account. 
VAN  DE  KAMP'S  Holland-Dutch  Bakers 
Inc.,  Los  Angeles  (chain),  Nov.  26  start- 
ed five-weekly  half-hour  transcribed 
"Mystery  Chef"  on  KHJ  Hollywood  for 
52  weeks.  California  Adv.  Agency,  Los 
Angeles,  has  account. 

BEST  BREWING  Co.,  Chicago  (Em- 
bassy Club  beer),  Nov.  27  started  for 
52  weeks  using  twice  nightly  participa- 
tion in  the  recorded  "Stardust  Melo- 
dies" on  KFAC  Los  Angeles.  Spot  sched- 
ule is  also  maintained  on  KECA  KGFJ 
KRKD  Los  Angeles.  Placement  is 
through  N.  J.  Newman  Adv.,  Los 
Angeles. 

PACKARD  DIVISION  of  Earle  C.  An- 
thony Inc.,  Los  Angeles  (cars),  on  Nov. 
24  started  weekly  half -hour  "Stars  of 
Tomorrow"  on  KFI  Los  Angeles. 
AMERICAN  EXPRESS  Co.,  New  York 
(delivery  service),  Nov.  19  started  daily 
spot  schedule  on  KMPC  Hollywood.  Con- 
tract is  for  13  weeks.  The  Caples  Co., 
New  York,  has  account. 
EVAN  W.  HAYTER,  former  assistant 
advertising  manager  of  Goodyear  Tire 
&  Rubber  Co.  of  Canada,  New  .Toronto, 
has  been  appointed  advertising  man- 
ager succeeding  S.  R.  SKELTON,  pro- 
moted to  assistant  general  sales  man- 
ager. 

WILDROOT  Co.,  Fort  Erie,  Ont.  (hair 
tonic),  has  started  "Woody  Herman 
Show",  American  network  program,  on 


CJBC  Toronto  and  CFCF  Montreal. 
Agency  is  A.  J.  Denne  &  Co.,  Toronto. 
LUER  PACKING  Co.,  Vernon,  Cal. 
(meat  packer),  Dec.  1  started  weekly 
spot  schedule  on  KFAC  KFI  KNX  KHJ. 
Other  stations  will  be  added.  Contracts 
are  for  52  weeks.  Mays  &  Bennett  Adv., 
Los  Angeles,  has  account. 
CHARLES  BARTLETT,  with  Navy  dis- 
charge, has  been  appointed  advertising 
and  publicity  director  of  O'Connor, 
Moffat  &  Co.,  San  Francisco  department 
store. 

GRACE  BROS.  BREWING  Co.,  Santa 
Rosa,  Cal.,  has  been  appointed  Garfield 
&  Guild  Adv.,  San  Francisco,  to  handle 
advertising.  Radio  will  continue  to  be 
used  along  with  other  media. 
CONSUMER  DIVISION  of  Salisbury 
Motor  Co.,  Los  Angeles  (institutional), 
has  appointed  Foote,  Cone  &  Belding, 
Los  Angeles,  to  handle  advertising. 


CIO  Union  Is  Certified 
For  Federal  Tel.  &  Radio 

NATIONAL  Labor  Relations 
Board  has  certified  International 
Federation  of  Architects,  En- 
gineers, Chemists  &  Technicians, 
Metropolitan  Chapter  31,  CIO,  for 
representation  of  shop  employes 
and  salaried  non-engineering  em- 
ployes of  Federal  Telephone  & 
Radio  Corp.,  Federal  Telecom- 
munication Labs  Inc.,  New  York 
City  and  Nutley,  N.  J. 

NLRB  said  that  in  elections  Oct. 
10,  a  total  of  684  out  of  1,550 
eligible  salaried  non-engineering 
employes  voted  for  the  union,  478 
voted  against  and  70  votes  were 
challenged,  and  that  of  182  eligible 
shop  employes  100  voted  for  the 
union  and  59  against,  with  11 
challenged. 


And  advertisers  get  more  for  their  money 
when  they  buy  WJW.  In  Cleveland,  Monday 
thru  Friday,  WJW  delivers  more  daytime 
dialers  per  dollar  than  any  other  station. 


FOUR  TOP 
MARKETS! 

Central  Kentucky 

|  WLAP*-e*'"g'Q»;  Ky. 

Amarillo 

|  KFDA  Amarillo,  Tex. 

The  Tri-State 


Huntington.  W.  Va. 


Knoxville 

I        B  |  R  Knoxville,  Tenn. 


ABC  Network    ^JV-I  wit  5000  Watts 

WW  M     WW  D  AY  NIGHT 

REPRESENTED     NATIONALLY     BY     HEADLEY-REED  COMPANY 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  61 


PRODUCTIOnffi 


LYNN  A.  McKINLAY,  supervisor  of 
public  service  broadcasts  for  KSL 
Salt  Lake  City,  has  been  appointed 
acting  program  manager.  WAYNE  RICH- 
ARDS, former  KSL  promotion  man  fol- 
lowing release  from  Army  as  major,  has 
returned  to  station  as  program  finance 
supervisor.  TED  KIMBALL,  released 
from  Navy  as  lieutenant,  returns  to 
KSL  as  supervisor  of  public  service 
broadcasts. 

HAL  KOLB,  released  from  the  Army, 
has  returned  to  WTIC  Hartford,  Conn., 
as  staff  organist  and  pianist. 
GASTON  DUHAMEL,  announcer  of 
WHBQ  Memphis,  is  father  of  twin  boys, 
Terry  and  Jerry. 

GEORGE  EDWARDS,  ex-Marine  Corps 
master  sergeant,  is  new  addition  to 
announcing  staff  of  WPEN  Philadelphia. 
Prior  to  his  two  years  with  the  Ma- 
rines, Edwards  was  with  KYW  and 
WFIL  Philadelphia. 

BOB  McCOY,  after  three  years  in  Navy, 
has  rejoined  announcing  staff  of 
KHMO  Hannibal,  Mo.  U.  SCOTT  SMITH 
Jr.,  also  released  from  Navy,  has  re- 
turned to  KHMO  continuity  staff. 

ART  PALEN,  discharged  from  armed 
service,  has  rejoined  WWSW  Pittsburgh 
announcing  staff. 

GARY.  LINN  has  rejoined  announcing 
staff  of  KYW  Philadelphia  after  serv- 
ing as  petty  officer  with  Navy. 
MURRAY  ARNOLD  has  returned  to  post 
as  program  director  of  WIP  Phila- 
delphia. ED  WALLIS,  who  held  posi- 
tion while  Arnold  was  in  Army,  remains 
as  his  assistant. 

KATE  SMITH,  star  of  General  Foods 
Corp.  "Kate  Smith  Hour"  and  "Kate 
Smith  Speaks"  on  CBS,  will  have  a 
street  named  for  her  in  a  new  housing 


development  In  Oceanside,  L.  I.  Kate 
Smith  Boulevard  will  be  main  street 
and  will  lead  to  900-foot  private  beach, 
to  be  called  Kate  Smith  Beach.  Honor 
was  conferred  for  her  notable  war  work 
and  philanthropy. 

JAY  JOSTYN,  who  plays  title  role  on 
Bristol-Myers  Co.,  "Mr.  District  At- 
torney" on  NBC,  Nov.  28  was  awarded 
a  citation  and  made  an  honorary  mem- 
ber of  the  Youth  Builders  organization, 
sponsored  by  the  New  York  Board  of 
Education  to  represent  high  school  stu- 
dents who  are  taking  a  constructive 
stand  on  their  own  problems.  Presenta- 
tion was  made  informally  when  Jostyn 
was  interviewed  by  delegation  from 
group. 

WORTHINGTON  C.  MINER,  manager  of 
CBS  television  department,  is  to  speak 
on  "Television— A  New  Marketing 
Tool",  Dec.  5  at  luncheon  meeting  of 
radio  group  of  American  Marketing 
Assn.  at  Hotel  Sheraton,  New  York. 
BEN  FEINER,  assistant  program  man- 
ager, WCBW  New  York,  CBS  television 
station,  is  to  address  Art  Directors  Club 
of  New  York  at  its  luncheon  meeting 
Dec.  5. 

GEORGE  WRIGHT,  known  as  "the 
world's  fastest  organist",  has  negotiated 
a  one  year's  exclusive  contract  with 
NBC  Thesaurus.  He  will  record  two 
sides  of  a  15-minute  record  each  month. 
First  10  songs  were  recorded  last  week 
with  Wright  recording  tunes  using  both 
organ  and  piano  at  same  time. 
JACK  STAPP,  program  director  of 
WSM  Nashville,  Tenn.,  has  returned  to 
that  post  following  22  months  service 
in  New  York  and  London  with  OWL 
TOM  STERWART,  director  of  WSM- 
FM,  has  returned  to  station  after  44 
months  with  American  Red  Cross, 
nearly  two  years  of  which  were  spent 


overseas.  JUD  COLLINS  rejoins  WSM 
as  announcer.  He  was  released  from 
Army  as  lieutenant  and  served  as  pilot 
in  training  command  of  AAF. 
DICK  CAMPBELL,  program  director  of 
KOME  Tulsa,  Okla.,  has  been  named 
city  chairman  in  Tulsa  of  Sister  Kenny 
Foundation  for  1945  drive. 
JAY  CALDWELL,  production  manager 
of  WOL  Washington,  is  father  of  a 
girl,  Pamela,  born  Nov.  18. 
BILL  HUMBERT,  former  program  di- 
rector of  WSAP  Portsmouth,  Va.,  and 
news  editor  of  WOPI  Bristol,  Tenn.,  is 
new  announcer  at  WSAZ  Huntington, 
W.  Va. 

C.  NED  LEFEVRE,  released  from  Coast 
Guard,  has  resumed  post  as  announcer 
with  NBC  central  division,  Chicago. 
PHILLIP  BECKER,  chief  announcer  at 
WTIC  Hartford  before  entering  the 
Army  in  1942,  has  been  promoted  to 
captain.  He  is  now  in  charge  of  AES 
station  in  Kohrramshahr,  Iran. 
ART  FORD,  conductor  of  "Milkman's 
Matinee"  on  WNEW  New  York,  has  been 
made  official  m.  c.  for  various  functions 
of  Alfred  E.  Smith  Memorial  Hospital 
Drive. 

MARY  MARGARET  McBRIDE,  WEAF 
New  York  commentator,  was  honored 
Nov.  26  at  a  luncheon  at  the  Waldorf- 
Astoria  Hotel,  New  York,  by  her  pub- 
lishers Dodd,  Mead  &  Co.,  on  occasion 
of  publication  of  her  newest  book. 
"Tune  in  for  Elizabeth".  Her  broadcast 
that  day  originated  from  speakers'  table 
at  luncheon. 

W.  C.  PATTERSON,  discharged  from 
AAF  after  three  years  service,  has  re- 
joined NBC  as  producer. 
STAN  SMITH,  formerly  with  WGH 
Newport  News  and  WNEW  New  York,  a 
veteran  of  four  years  of  submarine  war- 
fare, has  joined  WLIB  New  York  as  staff 
announcer. 

PAUL  VON  SCHLICHTEN,  formerly 
with  Eastern  Aircraft,  Terrytown,  N. 
Y.,  has  joined  WMCA  New  York  as 
personnel  director,  replacing  ERMA 
DAVIDSON,  resigned. 
J.  C.  LEWIS,  with  Army  discharge,  has 
rejoined  Don  Lee  Broadcasting  System, 
Hollywood,  as  producer. 
BENTLY  MORRIS,  after  three  years  in 
armed  forces,  has  returned  to  KFWB 
Hollywood  as  announcer. 
SIDNEY  MARSHALL,  Chicago  conti- 
nuity writer,  has  shifted  to  Hollywood 
to  write  film  version  of  "Mr.  District 
Attorney"  for  Columbia  Pictures  Corp. 
HOMER  CANFIELD,  NBC  western  di- 
vision production  manager,  and  Ruby 
Richardson,  secretary  to  FRANK 
MORGAN,  film  and  radio  star,  were 
married  Nov.  24  in  Riverside,  Cal. 
ALAN  MANN,  KFWB  Hollywood  an- 
nouncer, and  HELEN  REED,  station 
staff  actress,  were  married  Nov.  30  at 
Las  Vegas,  Nev. 

ROBERT  WELCH,  released  from  AFRS 
Hollywood,  and  former  producer  of 
NBC  "Jack  Benny  Show",  has  joined 
Paramount  Pictures  Inc.  as  writer-pro- 
ducer-director. 

M.  C.  (Jimmie)  GREGORY,  former 
early-morning  and  sports  announcer  of 
WAGA  Atlanta,  has  been  appointed  pro- 
gram director  and  production  manager. 
LARRY  HAMILTON,  announcer  of 
CFBR  Brockville,  Ont.,  has  been  pro- 
moted to  chief  announcer  and  program 
director.  He  served  more  than  five  years 
overseas  with  Canadian  Army,  was  dis- 
charged last  May  at  which  time  hn 
entered  radio. 


TO  STIMULATE  annual  campaign  for 
funds  to  fight  tuberculosis,  WGN  Chi- 
cago posed  David  Lee  Brown,  above, 
four-year-old  actor  on  KGN'S  "Funny 
Paper  Party",  as  the  youngster  portrayed 
on  the  1946  Christmas  Seal  Stamp. 


LARRY  KRUPP,  discharged  from  the 
Army  as  staff  sergeant  after  three  years, 
has  rejoined  announcing  staff  of  WJW 
Cleveland.  Trained  at  an  FM  radio 
school  shortly  after  he  joined  the  army, 
he  spent  a  year  and  a  half  in  Europe 
as  front-line  combat  squad  leader. 
BILL  CRONE,  formerly  of  CHEX  Peter- 
borough, has  joined  CJKL  Kirkland 
Lake  as  chief  announcer. 
BILL  GOODWIN  and  ART  BAKER, 
Hollywood  announcer  and  m.  c.-com- 
mentator,  respectively,  portray  detec- 
tives in  the  David  O.  Selznick  film. 
"Spellbound". 

KNOX  MANNING,  CBS  Hollywood  com- 
mentator, has  been  signed  as  narrator 
of  Warner  Bros,  film,  "Ranch  in 
White". 

CLIFF  ENGLE,  special  events  announcer 
of  AFRS  San  Francisco,  with  Army  dis- 
charge, has  resumed  work  as  freelance 
m.c. 

JULIUS  HARRY  KUNEY,  formerly  with 
WDZ  Tuscola,  111.,  has  joined  KMPC 
Hollywood  as  producer. 
JERRY  LAWRENCE  has  been  assigned 
m.c.  on  CBS  "Meet  the  Missus",  re- 
placing JACK  BAILEY.  Latter  is  on 
tour  with  "Queen  for  a  Day"  program 
on  MBS. 

FRANK  SEELEY,  chief  of  editorial  sec- 
tion of  AFRS  Hollywood,  and  producer 
of  "Melody  Roundup",  is  father  of  a 
girl  born  Nov.  16. 

FRED  DARLING,  released  from  RCAF, 
has  joined  the  production  staff  of 
CHEX  Peterborough.  He  was  formerly 
with  CJKL  CBC  CKNW. 
BARNEY  GOULET,  production  man- 
ager of  CKAC  Montreal,  has  been  nom- 
inated for  the  1945  Canadian  Drama 
Award  for  outstanding  services  to  the 
Canadian  theater. 

CHARLESE  VAUGHAN,  former  day  su- 
pervisor of  Don  Lee  Broadcasting  Sys- 
tem, Hollywood,  script  department,  has 
taken  over  night  supervision,  replacing 
BETTY  LAMBERT,  resigned.  CLARA 
JEAN  SMITH  has  been  named  day  su- 
pervisor. 

HENRY  BARBOUR,  continuity  editor 
of  WGN  Chicago,  has  resigned  that  po- 
sition. His  successor  is  WILLIAM  D. 
FISHER,  who  has  been  assistant  con- 
tinuity editor. 

MARK  STARBIRD,  formerly  of  CKBI 
Prince  Albert  and  CKCK  Regina,  has 
joined  the  announcing  staff  of  CKGB 
Timmlns,  Ont. 

DON  INSLEY,  program  director  of  CKEY 
Toronto  and  formerly  of  CHEX  Peter- 
borough, and  MARNE  SHAUGHNESSY 
of  traffic  department  of  CHEX,  have  an- 
nounced their  engagement. 
JACK  STELLING,  formerly  of  WELL 
Battle  Creek,  has  joined  the  WKZO 
Kalamazoo  announcing  staff.  Other  new 
staff  members  are  KAY  SMITH  and 
EVELYN  BERTRAND  in  the  continuity 
department. 


WITH  close  of  football  season,  CBS  on 
Dec.  8  resumes  "Assignment  Home", 
program  dealing  with  problems  of  re- 
turned veterans  which  the  network  pro- 
duces in  cooperation  with  the  U,  S, 
Veterans'  Adm.  Series  is  broadcast  Sat- 
J— ,  3-3:30  D.m. 


Telecasting 


HOUJ  in  PRooumon 

FOR  ERRIV  1946  DELIVERY 

Fedi 


STUDIO  EQUIPMENT  •  FM  TRANSMITTERS  •  ANTENNAS  AND  TOWERS 


With  production  now  under  way, 
Federal  will  deliver  1  and  3  KW  FM 
Transmitters  early  in  1946 . . .  delivery 
of  the  10  and  50  KW  following  shortly 
thereafter  .  .  .  featuring  the  latest  in 
design,  circuits,  tubes  and  technique 
for  unsurpassed  operations  in  the  new 
88-108  mc.  band. 

Available  with  these  transmitters  will 
be  complete  associated  equipment  — 
from  microphone  to  antenna —  entire 
FM  Broadcasting  Systems  . . .  supplied 
by  one  experienced  and  dependable 


source— Federal... for  more  than  three 
decades  a  leading  contributor  to  radio 
progress. 

Federal  engineers  are  ready  to  consult 
with  y ou . . .  help  plan  every  step  of  your 
installation . . .  and  then  stay  with  the  job 
until  your  station  is  in  completely 
satisfactory  operation.  And  Federal 
assumes  full  responsibility  for  the  per- 
formance of  its  equipment. 

Call  in  Federal  now  ...  be  among  the 
first  on  the  air  with  the  finest  in  FM 
Broadcasting. 


Federal  Telephone  and  RadiaCorporation 


s°rZ<£J^2.  Newark  1,  N.  J. 


ASTING    •  Telecasting 


December  3,  1945    •    Page  63 


EDWARD  TOMLINSON,  NBO  authority 
on  Inter-American  affairs,  spoke 
Nov.  29  before  the  National  Con- 
vention of  Coffee  Dealers  In  Chicago.  On 
Dec.  4  he  is  to  speak  at  El  Paso,  Tex., 
forum  of  Mexicans  and  Americans  and 
then  is  to  go  to  Mexico  City.  He  will 
broadcast  from  XEW  Mexico  City  Dec. 
8  and  15  on  NBC.  He  plans  to  Interview 
both  candidates  for  President  In  the 
forthcoming  Mexican  elections. 

LEE  WOOD,  former  news  writer  of  KOA 
and  KFEL  Denver,  has  joined  newsroom 
staff  of  Don  Lee  Broadcasting  System, 
Hollywood. 

NEWSCASTERS  of  American  western 
division  are  now  heard  at  same  time 
each  day,  Monday  through  Friday. 
WILLIAMS  (Archie)  HALL  handles  two 
early  morning  newscasts.  CLETE  ROB- 
ERTS has  been  given  afternoon  seg- 
ment, with  HUGO  CARLSON,  evening 
and  night  periods. 

CAL  TINNEY,  humorous  news  com- 
mentator formerly  on  Mutual  and  re- 
cently released  from  the  Army,  Nov.  26 
started  series  of  quarter-hour  broad- 
casts on  WJZ  New  York.  Titled  "Relax 
With  Cal  Tinney",  program  is  heard 
Monday  through  Friday  6:45-7  p.m. 

JOE  HASEL,  WJZ  New  York  sports- 
caster  recently  with  AFRS,  has  resumed 
narration  of  Paramount  News  Reel  cov- 
erage of  football  games. 

LT.  COMDR.  BOB  EDGE  has  returned 
to  WCBW,  CBS  video  station  in  New 
York,  as  director  of  sports  and  special 
events,  post  he  held  before  entering  the 
service. 

JIM  BLAINE,  former  chief  announcer 
of  WJPA  Washington,  Pa.,  is  new  sports 


director  of  KFBC  Cheyenne,  Wyo. 
LARRY  MUNSON,  fr0m  WMMN  Fair- 
mont, W.  Va.,  joins  KFBC  as  assistant 
sports  announcer.  STUART  AUER,  for- 
merly with  Associated  Broadcasting 
Corp.,  Is  new  to  KFBC  announcing  and 
special  events  staff. 

WILLIAM  L.  SHIRER  and  HOWARD  K. 
SMITH,  CBS  correspondents  who  are 
broadcasting  the  trials  of  the  Nazi  war 
criminals  at  Nuernberg,  broadcast  from 
a  tiny  three-man  booth  high  above  the 
judges'  bench  in  the  Nuernberg  court- 
house.  Smith  says  that  "the  broadcast 
booth  is  barely  large  enough  for  three 
people.  The  microphone  is  set  In  the 
sill  of  the  window  overlooking  the 
court,  must  be  approached  through  the 
attic  of  the  courthouse." 

JOHN  FACENDA  is  replacing  ALEXAN- 
DER GRIFFIN  on  Mutual's  co-op  news 
commentary  program  3-3:15  p.m.  Mon- 
day-through-Friday. Griffin  is  on  his  way 
to  Nuernberg  to  join  ARTHUR  GAETH 
and  LESLIE  NICHOLS  on  coverage  of 
war  criminal  trials  for  Mutual. 


MARTIN  BURKE,  released  from  the 
Coast  Guard  after  three  years  service, 
has  been  appointed  news  editor  of 
WWL  New  Orleans. 

CHET  HUNTLEY,  director  of  public  af- 
fairs for  CBS  western  division,  has  been 
assigned  news  analyst  on  weekly  quar- 
ter-hour series  sponsored  on  network 
Pacific  stations  by  Kelite  Products  Inc. 
(Kenu).  He  replaces  DR.  WALLACE 
STERLING. 

FRED  HENRY,  director  of  news  and 
special  events  for  AFRS  shortwave  op- 
erations, San  Francisco,  released  from 
Navy  as  ensign,  is  to  re-enter  Holly- 
wood radio  as  news  commentator. 


DOWN 
MEMO  LANE 

The  inter-office  memo  is  no  novelty  to  the  radio 
executive  .  .  .  nor  is  the  BMI  MUSIC  MEMO. 

Now  in  its  third  year,  MUSIC  MEMO  is  the 
radio  man's  guide  to  who's  who  and  what's  what 
in  BMI  music — recorded  and  transcribed. 

But  if  you  want  to  keep  abreast  of  current 
affairs  in  music — if  you  need  a  ready  reference 
to  timely  and  interesting  program  material — 
watch  for  your  copy  of  MUSIC  MEMO  as  it 
reaches  your  desk. 

You'll  find  such  features  as  Reviewing  the 
Records  —  Week's  Top  Tunes  —  New  Record 
Releases — Platter  Spinner  Parade — Notes  and 
Comment — New  Transcription  Releases — and 
many  odd  items  you  should  know  about  BMI 
Music. 

If  your  copy  of  MUSIC  MEMO  gels  lost 
in    the    mill  —  let    us   hear    about  it. 


Broadcast  Music,  Inc. 

5  8  0  FIFTH  AVENUE    N  E  W  Y  0  R  K  1 9,  IM.Y. 


Mutual  Co-Op  Newscasts 
Add  68  Local  Sponsors 

PREDICTIONS  that  there  would 
be  a  pronounced  slackening  of  in- 
terest in  news  shows  by  the  radio 
audience,  with  a  resulting  drastic 
decrease  in  sponsorship  of  these 
programs,  have  not  materialized  as 
far  as  Mutual  co-op  news  pro- 
grams are  concerned,  B.  J.  Hauser, 
director  of  co-ops  for  Mutual,  re- 
ported last  week. 

Since  Oct.  8,  Mr.  Hauser  stated, 
68  advertisers  have  become  spon- 
sors in  their  communities  of  Mu- 
tual co-op  news  shows.  Cecil  Brown 
has  had  28  new  sponsors  since  that 
date;  Fulton  Lewis  jr.,  22;  Frazier 
Hunt,  8;  Cedric  Foster,  6,  and  Bill 
Cunningham,  4. 


New  News  Service 

ANNOUNCEMENT  of  Washing- 
ton's latest  radio  news  service  was 
made  last  week  when  incorpora- 
tion papers  for  Radio  Washington 
Inc.  were  filed  in  the  District  of 
Columbia.  President  of  the  new 
firm,  which  will  provide  spot  news 
service,  transcriptions  and  direct! 
broadcasts  for  stations,  is  Gordon 
Graham,  former  chief  of  the  Wash- 
ington news  bureau,  WLW  Cincin- 
nati. Charles  McLean,  one-time 
Washington  correspondent  for  the 
New  York  Times  and  Far  East 
correspondent,  is  vice-president 
and  Robert  J.  Coar,  head  of  Sound 
Studios,  is  secretary-treasurer.  Mr. 
Graham,  who  did  a  daily  newscast 
from  Washington  for  WLW,  will 
handle  microphone  work  and  super- 
vise news  operations. 


RACIAL  unity  program  of  WIP  Phila- 
delphia, "Hate  Inc.",  sponsored  by 
Fellowship  Commission,  has  been  se- 
lected for  honors  by  the  Writers  War 
Board,  being  chosen  as  outstanding 
program  for  November.  Caye  Christain. 
author,  received  citation. 

MUTUAL  on  Dec.  2  broadcast  ceremony 
for  18,000  disabled  veterans  of  World 
War  II  throughout  the  nation  as  they 
took  their  oaths  as  members  of  the 
Disabled  American  Veterans.  Quarter- 
hour  program  marked  first  observance 
of  DAV  Day,  to  be  annual  affair  hence- 
forth. 

FOREIGN  service  of  Radio-Diffusion 
Francaise,  Paris,  now  broadcasts  to  the 
U.  S.  and  Canada  a  daily  program 
schedule  in  English  and  French.  Pro- 
grams are  on  air  from  8:55-10:45  p.m. 
and  feature  news,  music,  round  table 
discussions,  comedy  and  poetry. 


T4 


LIKE  WIS 
IN  CHICAGO 


0 


GETS  RESULTS 
IN  PHOENIX 


Key  station,  The  Arizona  Network, 

BKTUC,  Tucson; 
KSUN,  Bisbee-Lowell-Douglas. 
S  JOHN  BLAIR  &  COMPANY 


BROADCASTING    •  Telecasting 


PLANNING  to  initiate  television  broadcasting  for  San  Francisco  and 
|  the  Bay  area  within  nine  months,  personnel  of  KFRC,  Don  Lee  station 
[in  San  Francisco,  are  getting  thorough  training  in  video.  Here  Chief 
Engineer  Jim  McArdle  explains  the  inconoscope,  observed  by  (1  to  r) 
Production  Manager  Mel  Venter,  Technician  Robert  Baldwin,  General 
Manager  William  D.  Pabst.  KTSL  Hollywood  is  Don  Lee  video  station. 


3|     Strikers  on  WOL 

fjjFREEDOM  of  the  airwaves  was 
Uproven  dramatically  during  the 
,  latest  Washington  transit  strike. 
•  WOL's  Lou  Brott  attended  one  of 
njithe  labor  meetings  at  which  a  bus 
■  .driver  arose  and  made  disparaging 
-[  remarks  about  radio  and  the  press, 
Recusing  them  of  prejudice  against 
:pihe  strikers.  Immediately,  Mr. 
:jt:Brott  sought  out  the  striker,  told 
ipkrm  how  management  and  labor 
[jjiad  both  been  offered  time  on  the 

air,  by  WOL  and  other  D.  C.  sta- 
Iptions.  Management  had  taken  the 
I  Mime,  labor  had  refused.  "Now's 
|  your    chance,"    said    Mr.  Brott, 

:'come  with  me."  The  driver  "went 
j  m  the  air  at  the  same  time  pro- 
vided an  executive  of  the  transit 
'  company  two  weeks  earlier.  The 
I'next  day  the  15-minute  program 
liwas  played  back  from  a  wire 
!  Recorder  at  a  labor  meeting,  to 

the  cheers  of  the  strikers. 


ternal  and  charitable  organization 
sponsoring  the  award.  The  singer 
will  come  to  Philadelphia  Dec.  10 
for  the  meeting  of  the  Golden 
Slipper  Square  Club  in  the  Belle- 
vue-Stratford  Hotel,  at  which  time 
he  will  receive  the  gold  medal  and 
silver  plaque.  The  honor  will  be 
bestowed  annually  for  outstanding 
contribution  in  promoting  harmony 
and  understanding  among  the  peo- 
ple of  every  race,  color  and  creed. 


SHAW,  LAV  ALLY  GET 
FINANCE  BUSINESS 

THREE  DAYS  after  resigning 
from  Leo  Burnett  Co.  Inc.,  Chi- 
cago, Jack  Shaw  and  Norman  La 
Vally,  both  account  executives, 
not  only  opened  their  own  offices 
at  209  S.  La  Salle  St.,  but  also 
took  over  one  of  the  biggest  ac- 
counts in  local  radio — Household 
Finance  Corp. 

The  new  firm  will  handle  all  ad- 
vertising for  Household,  an  ac- 
count which  runs  into  six  figures 
annually,  and  which  prior  to  sign- 
ing with  Shaw  and  La  Vally  was 
serviced  by  BBDO.  Mr.  Shaw  also 
brought  with  him  the  Lumberman's 
Mutual  Casualty  Co.  account  which 
he  had  serviced  while  with  the 
Burnett  agency. 

Mr.  Shaw  was  formerly  with 
Henri  Hurst  &  McDonald  and  later 
was  advertising  director  for  Purity 
Bakeries  Corp.  Mr.  La  Vally,  for- 
mer account  executive  on  the 
Hoover  Co.,  Brown  Shoe  Co.,  and 
A.  B.  Dick  Co.  for  Leo  Burnett,  was 
at  one  time  Chicago  advertising 
representative  for  Curtis  Publish- 
ing Co.,  representing  Saturday 
Evening  Post. 


PERSONAL  Relief  for  Italy  campaign, 
which  ships  food  and  second-hand 
clothing  packages  to  Italy,  has  been 
conducted  on  WNYC  New  York  on 
Lulgl  Difant's  "March  of  Opinion"  pro- 
gram. Promoted  10  days  on  the  radio, 
campaign  produced  more  than  a  ship- 
load of  packages,  necessitating  another 
ship  to  be  chartered. 


1 1      Sinatra  Honored 

j'FRANK  SINATRA  was  unani- 
i  Ihously  elected  to  receive  the  first 
annual  Golden  Slipper  Unity 
inward,  according  to  Morris  Sobel, 
president  of  the  Golden  Slipper 
'Square    Club,    Philadelphia  fra- 


TW 


HARLINGEN 


Harlingen     IS     the  focal 
point   of   the    Lower  Rio 
Grande    Valley.  Shipping 
junction      for  outgoing 
products,  distributing  cen- 
ter for  incoming  goods,  retail 
center   for   a   quarter  million 
prosperous    Valley  residents, 
home  of  KGBS. 


HUB  OF  THE  LOWER  RIO  GRANDE 
VALLEY,  known  as  TEXAS'  4th  CITY 


900,000  acres  of  the  Lower  Rio  Grande  Valley  are  com- 
posed of  fertile,  irrigated  delta  soil  valued  at  from 
$1,000  to  $3,000  per  acre,  producing  more  citrus  fruits 
and  winter  vegetables  than  any  other  single  section  of 
the  United  States. 

That's  why  "Texas'  4th  City"  is  a  fabulously  rich  market 
for  your  merchandise.  Because  of  its  central  location,  up- 
to-the-minute  equipment,  and  program  popularity  among 
prosperous  Valley  people  KGBS  is  the  logical  medium  to 
carry  your  message. 


KGBS  Harlingen,  Texas 

Nationally  Represented  by  THE  WALKER  COMPANY 


LOWER 
COST 


Getting  that  F-M  Antenna 
up  high  not  only  means 
efficient  area  coverage — but 
it  also  means  lower  costs. 
Doubling  the  height  of  the 
antenna  above  ground  is 
equivalent  to  squaring  the 
transmitter  power.  Thus,  a 
250  watt  transmitter  with  a 
200  foot  tower  would  equal 
a  1000  watt  transmitter  with 
a  100  foot  tower.  That  is 
real  economy — both  in  ini- 
tial transmitter  cost  and  in 
power'. 


2  Wmcharger  Products  will 
help  you  get  Getter  F-M 
Broadcasting  at  lower  costs: 
(I)  A  sturdy,  economical 
Wincharger  Tower  to  get 
your  antenna  high.  (2)  An 
efficient,  low  cost  Wincharg- 
er F-M  Antenna.  For  full  in- 
formation write  or  wire  us. 


TWIN  FALLS  •  IDAHO 


A/ITUIM    I  KTCMIMn  D  n  K1SZ  C  r\tr  -rue  I  rtlA/rn  n,s\  n  n  »  .  ,n  w-  1/11  I  r  \/  I"'   


WITHIN  LISTENING  RANGE  OF  THE  LOWER  RIO  GRANDE  VALLEV 


KOADCASTING   •  Telecasti 


IWMCHARGER  CORP.  SIOUX  CITY  lOVtt 

December  3,  1945    •    Page  65 


Northeastern  Michigan's  Only 
NBC  Station  Serving  a  Triple 
Market— Saginaw  .  Bay  City 
and  Midland 

Strategically  situated 
in  the  heart  of  the  in- 
dustrially rich  Sagi- 
naw Valley,  WSAM  reaches  more 
than  100,000  radio  homes  in  Sag- 
inaw, Bay  City  and  Mid- 
land. Through  WSAM's 
dominant  radio  voice 
your  advertising  message 
commands  the  attention  of  thou- 
sands of  gainfully  employed  with 
money  to  spend.  WSAM  also 
blankets  the  wealthy  agricultural 
belt  which  girds  this 
tri-city  area.  North- 
eastern Michigan  is 
an  important  market. 
Sell  it  through  WSAM. 

Stun. 


network  Recounts 


NORTHEASTERN  MICHIGAN  S  ONLY 
NBC  STATION 


SAGINAW  BROADCASTING  COMPANY 
610  Eddy  Bldg.  Soglnow,  Michigon 

NATIONAL   REPRESENTATIVE  — 
HEADLEY  -  REED  CO. 


INTER-HIGH  SCHOOL  quiz  and  grade 
school  spelling  quiz  are  two  new  pro- 
grams started  by  WENT  Gloversvllle. 
N.  Y..  as  weekly  half-hour  features. 
High-school  quiz  Is  heard  Thursday '8- 
8:30  p.m.  under  sponsorship  of  Peoples 
Bank  of  Johnstown  and  Trust  Com- 
pany of  Pulton  County  of  Gloversvllle, 
cities  of  the  two  competing  high 
schools.  Both  towns  also  are  represented 
in  spelling  bee  for  5th,  6th  and  7th 
grades  aired  Tuesday  7:30-8  p.m.  under 
sponsorship  of  Gloversville  City  Na- 
tional Bank.  Both  contests  will  run 
through  the  school  year.  Awards  will  be 
made  to  groups  with  highest  scores. 

Sports  Schedule 
COVERAGE  of  basketball  and  hockey 
games  from  Madison  Square  Garden 
start  on  NBC's  video  station  WNBT 
New  York  on  Dec.  9  with  telecast  of 
the  New  York  Rangers  hockey  games, 
to  be  continued  Sundays  through  the 
winter.  Basketball  games  are  expected 
to  be  televised  on  Saturday  and  Wednes- 
day evenings,  completing  winter  sports 
schedule. 

Video  Art 

IMPROMPTU  art  program,  "Draw  Me 
Another",  started  on  CBS  video  station 
WCBW  New  York  on  Nov.  30,  8:15-8:30 
p.m.  Gurney  Williams,  Collier's  maga- 
zine staff  artist,  is  m.c,  and  Cledge 
Roberts  of  CBS  television  staff  directs 
program.  Sol  Steinberg  and  Sam  Ber- 
man,  New  Yorker  magazine  cartoonists, 
were  guests  on  first  program. 

Restyled  Newscast 
NEW  TYPE  of  news  program,  "News  of 
Tomorrow",  reducing  press  copy  to  Hv- 
ingrbom  conversation  and  featuring  eye- 
witness reporting  of  major  events, 
starts  on  full  American  network  Dec.  3 
in  daily  11-11:15  a.m.  period.  Program 
will  be  directed  by  network's  news  and 
special  events  department  and  will  sup- 


m 


plant  foreign  pickup  type  of  news. 
Women  commentators  will  be  featured. 
Format  will  permit  affiliated  stations  to 
present  local  news  during  first  five 
minutes. 


Sea  Stories 
WEEKLY    dramatic   series  seeking 


to 


show  that  truth  Is  stranger  than  fic- 
tion started  Dec.  1  on  NBC  as  new 
evening  program  called  "Out  of  the 
Deep".  Program  depicts  episodes  from 
the  life  of  Capt.  Gunnar  H.  Carlyle, 
deep  sea  diver,  soldier  of  fortune  and 
adventurer. 

Tele  Shopper 
TITLED  "The  Television  Christmas 
Shopper",  half -hour  weekly  program  on 
NBC's  television  station  WNBT  New 
York  started  Dec.  2.  Built  around  best 
Yuletide  shopping  buys  in  the  city, 
program  gives  tips  to  viewers  on  items 
for  all  members  of  the  family.  Program 
will  continue  each  Sunday  until  Christ- 
mas. 

On  Russia 
PUBLIC  SERVICE  feature  now  heard 
Monday  evening  on  WCAU  Philadel- 
phia is  "An  American  in  Russia",  de- 
signed to  give  Americans  a  picture  of 
Russia  through  the  eyes  of  a  country- 
man. Quarter-hour  series  presents  dif- 
ferent notable  each  week  who  writes 
his  own  script. 

Prizes  for  Questions 
LISTENERS  of  cooperative  "Ladies,  Be 
Seated"  audience-participation  show  on 
American,  will  participate  starting  Dec. 
3  by  contributing  questions  for  the 
"Johnny  Olsen — Inquiring  Reporter" 
portion.  Westinghouse  electrical  appli- 
ances Impossible  to  get  during  war  will 
be  awarded  for  questions  used. 

Travelogue 
NEW  TITLE  for  weekly  program  of 
talks  about  New  York,  formerly  called 
"Metropolitan  Travelogue"  on  WOR 
New  York,  is  "Let's  Go".  Philip  Hunter 
conducts  verbal  sight-seeing  trip 
throughout  metropolitan  area.  Program 
is  heard  Wednesday  9:20-9:30  a.m. 

WINS  Dramas 
SALVATION  ARMY  of  Greater  New 
York  starts  series  of  10  quarter-hour 
weekly  dramatizations  based  on  history 
and  activities  of  organization  on  WINS 
New  York  on  Dec.  6.  Opening  broadcast 
will  depict  life  of  Gen.  William  Booth, 
founder  of  the  Salvation  Army. 

Junior  Forum 
WTHT  Hartford  Is  now  presenting 
weekly  "Junior  Town  Meeting  of  the 
Air"  in  which  four  local  high  schools 
participate.  Each  week  a  different  school 
is  host  for  program  which  originates 
from  school  auditorium. 

'Handles' 

THEME  of  time  spots  being  telecast  on 
WRGB  Schenectady  Is  how  human 
hands  performing  daily  tasks  depend 
on  the  hands  of  a  clock.  Voice  of  "G-E 
Alarm  Clock"  gives  time  at  end  of  pro- 
gram spot. 

Teen  Talent 
PUBLIC  SERVICE  program  started  by 
WOWO  Port  Wayne,  Ind.,  is  Saturday 
morning  "Junior  Jamboree",  produced 
and  written  by  high  school  students  of 
area  and  featuring  talent  from  that 
group. 

Traffic  Court 

WNYC  New  York  series,  "Traffic  Court 
of  the  Air",  starts  Dec.  6  for  quarter- 
hour  on  Thursday  evenings,  conducted 
by  Archibald  Watson,  county  clerk  of 
New  York  County,  with  experts  as 
guests. 

To  Network 
HALF-HOUR  cowboy  and  novelty  pro- 
gram, "Western  Trails",  developed  by 
CJOR  Vancouver  and  on  that  station 
for  eight  months,  has  been  started  on 
CBC  Dominion  network. 

Audience  Participation 
AUDIENCE    participation  program, 
"Brunch     with     Bundy",    started  on 
WINS  New  York  on  Nov.  26  as  daily 
half-hour  broadcast. 


KLUF  Galveston,  Tex.,  has  appointed 
William  G.  Rambeau  Co.  as  national 
-representative.   


Renewal  Accounts 

CONTINENTAL  BAKING  CO.,  New 
York  (Wonder  Bread  and  Hostess  Cake). 
Nov.  26  renews  for  52  weeks  "Bachelor's 
Children"  on  47  CBS  stations,  Mon.- 
Fri.  10:45-11  a.m.  Agency,  Ted  Bates 
Inc.,  N.  Y. 

ANDREW  JERGENS  Co.,  Cincinnati. 
Dec.  26  renews  "Mr.  &  Mrs.  North"  for 
52  weeks  on  full  NBC  network.  Agency: 
Lennen  &  Mitchell,  N.  Y. 
F.  W.  FITCH  CO.,  Des  Moines  (sham- 
poo, hair  tonic),  Dec.  30  renews  "Fitch 
Bandwagon"  on  full  NBC  network  for 
52  weeks,  Sunday  7:30-8  p.m.  Agency: 
L.  W.  Ramsey  Co.,  Chicago. 
ANDREW  JERGENS  Co.,  Cincinnati 
(lotion),  Dec.  23  renews  Walter  Winchell 
and  Louelia  Parsons  on  183  American 
stations,  Sunday  9-9:30  p.m.  Agency: 
Lennen  &  Mitchell,  N.  Y. 

P.  LORILLARD  CO.,  New  York  (Old 
Gold  cigarettes),  Dec.  16  renews  "Meet 
Me  at  Parky's"  for  13  weeks  on  134  NBC 
stations,  Sun.  10:30-11  p.m.  Agency: 
Lennen  &  Mitchell,  N.  Y. 

LEVER  BROS,  Toronto,  renews  for  52 
weeks  on  Dec.  31  "Lucy  Linton"  (Sun- 
light soap)  on  25  Trans-Canada  net- 
work stations,  Mon.-Fri.  11:45  a.m.  to 
12  noon;  "Big  Sister"  (Rinso)  on  26 
CBS  Trans-Canada  network  stations, 
Mon.-Fri.  12:15-12:30  p.m.  Agency: 
Ruthrauff  &  Ryan,  Toronto. 

PHILCO  Co.  of  Canada,  Toronto  (radio 
receivers),  Dec.  2  renewed  for  one  year 
"Radio  Hall  of  Fame"  on  23  CBC  Do- 
minion network  stations.  Sun.  6-6:30 
p.m.  Agency:  Hutchlns  Adv.,  Philadel- 
phia. 

Net  Changes 

CARTER  Products,  New  York  (Carter's 
Little  Liver  Pills),  Dec.  3  adds  240  Mu- 
tual stations  for  total  of  250  stations 
for  John  J.  Anthony,  Mon.-Fri.  1:45-2 
p.m.  Agency:  Ted  Bates  Inc.,  N.  Y. 
D.  L.  CLARK  CO.,  Pittsburgh  (candy), 
Dec.  2  moves  "Mary  Small  Review"  on 
168  American  sations,  Sunday  4:30-5 
p.m.,  to  5-5:30  p.m.  Agency:  Albert  P. 
Hill  Co.,  Pittsburgh. 

BRISTOL  MYERS  CO.,  Montreal  (Sal 
Hepatica,  Vitalls),  Dec.  4  expands  "Alan 
Young  Show"  to  the  CBC  Dominion 
network  Pacific  Coast  division  adding 
3  stations  for  total  of  26  stations,  Tues. 
8:30-9  p.m.,  with  Pacific  Coast  repeat 
11:30  p.m.  to  12  midnight.  Agency: 
Ronalds  Adv.,  Montreal. 


Allied  Arts ;-;f§ 


THIS  MONTH  Magazine  has  inaugu- 
rated new  free  service  to  small  town 
radio  stations  which  consists  of  research 
into  any  subject  in  which  news  re- 
porters and  analysts  are  interested. 
Purpose  of  service  is  to  make  available 
the  research  facilities  of  the  magazine 
to  those  who  are  not  located  so  as  to  be 
able  to  obtain  such  information. 

R.  J.  McDONALD  has  been  named  man- 
ager of  the  middle  Atlantic  division  of 
Bendix  Home  Appliances  Inc.,  South 
Bend,  Ind.  He  will  headquarter  in  New 
York. 

WILLIAM  J.  McGONIGLE,  president  of 
Veteran  Wireless  Operators  Assn.,  is  the 
father  of  a  boy,  James  Gregory. 

JOHN  GUEDEL  RADIO  PRODUCTIONS 

Inc.,  Hollywood,  has  been  signed  to 
supervise  production  of  NBC  "Skelton 
Scrapbook"  and  "World  Parade"  pro- 
grams. Brown  &  Williamson  Tobacco 
Corp.  (Raleigh  cigarettes,  smoking  to- 
bacco), and  W.  A.  Shaeffer  Co.,  respec- 
tively, are  sponsors.  Agency  Is  Russell 
M.  Seeds  Co.,  Chicago. 

ROBERT  JAY  BURTON,  head  of  trie 
legal  department  of  BMI,  is  father  of 
a  boy,  Theodore,  born  Nov.  22. 

G.  S.  GILL,  formerly  with  WPB  Com- 
munications Section  and  president  and 
general  manager  of  Cass  County  Tele- 
phone &  Telegraph  Co.,  Virginia,  111., 
has  been  named  sales  manager  of  sur- 
plus materials  division  of  Stromberg- 
Carlson  Co. 


DURING  1945  season  talent  of  WLW 
Cincinnati  was  booked  by  more  than  40 
county  fairs  in  Ohio,  Indiana,  Ken- 
tucky, and  West  Virginia  despite  tra^l 
difficulties.. 


A  MUTUAL  STATION  •  Ask  the  Natter  Co. 


Page  66    •    December  3,  1945 


BROADCASTING    •  .Telecasting 


.1 


ED  HOPPER,  released  from  AAP  as  a 
major,  has  rejoined  WHN  New  York  as 
assistant  chief  engineer. 
HOWARD  WESSENBERG,  released  from 
the  Navy  as  chief  petty  officer,  Is  to  re- 
turn to  the  engineering  staff  of  WTHT 
Hartford.  He  entered  Naval  reserve  in 
1940. 

HARRY  B.  MILLER  has  been  appointed 
vice-president  of  Langevin  Co.,  New 
York,  in  charge  of 
all  broadcasting  sta- 
tions audio  facili- 
ties. For  14  years 
he  has  been  with 
Mutual  in  charge 
of  design,  construc- 
tion, operation  and 
maintenance  of  au- 
dio facilities  equip- 
ment of  studio, 
test  and  remote 
types. 

W.  M.  ROY,  chief 
engineer  of  WHBQ 
Memphis,  is  visit- 
Mr.  Miller  mg  allCi  inspecting 
stations  in  the  Mid-South  area. 
PAUL  JONES,  formerly  with  WHBQ 
Memphis,  is  now  in  transcribing  di- 
vision of  engineering  department  of 
WOR  New  York. 

PAUL  J.  MOORE,  released  from  the 
Army  as  major  and  formerly  attached 
to  Signal  Service  Group,  USFET,  Frank- 
fort, Germany,  has  returned  to  central 
division  of  NBC  Chicago  as  transmis- 
sion engineer. 

RICHARD  JOHNSON,  released  from  the 
Army  as  sergeant  following  40  months 
service,  has  returned  to  control  room 
staff  of  WCOP  Boston.  He  served  more 
than  two  years  in  Asmara,  Eritria  and 
East  Africa. 

THEODORE  L.  BOWES,  previously  with 
General  Electric  Co.  patent  depart- 
ment in  Washington  and  more  recently 
a  radar  project  manager  for  that  com- 
pany, has  joined  Stromberg-Carlson  Co. 
as  patent  attorney  for  the  engineering 
and  research  division. 
WILBUR  G.  CLANCY,  studio  super- 
visor at  WTIC  Hartford,  Conn.,  has 
completed  the  RCA  broadcasting  engi- 
neers television  course  at  RCA  Insti- 
tute, New  York,  the  RCA  Victor  plant 
in  Camden,  N.  J.,  and  the  Princeton 
RCA  research  laboratories. 
GEORGE  E.  DAVIS,  for  year  and  a  half 
field  director  with  National  Defense 
Committee,  has  joined  Universal  Re- 
search Laboratories,  San  Francisco,  as 
planning  and  research  engineer. 
NATHAN  WILLIAMS,  consulting  radio 
engineer,  has  moved  his  offices  locally 
in  Oshkosh,  Wis.,  to  20  Algoma  Blvd. 


BELIEVED  first  of  its  type  used  for  telecasting,  this  40-inch  focal  length  lens  is 
attached  to  regular  NBC  orthicon  camera  which  WNBT  New  York  employed  to 
cover  Army-Navy  game  In  Philadelphia  on  Dec.  1.  With  rated  speed  of  f5.6  and 
having  back  focus  of  20  inches,  lens  was  obtained  from  Bausch  &  Lomb. 


H.  LESLIE  HOFFMAN,  president  of 
Hoffman  Radio  Corp.,  Los  Angeles  (ra- 
dio set,  equipment  mfgr.),  currently  is 
in  New  York  and  Chicago.  He  returns 
to  West  Coast  in  late  December. 
A.  L.  GUNDERSON  has  returned  to  the 
engineering  staff  of  KDYL  Salt  Lake 
City  after  nearly  four  years  in  the  Navy. 
Holding  warrant  officer  rank,  he  was 
aboard  the  Indianapolis  two  years. 
FRANK  BARRO^I,  engineer  of  KPO  San 
Francisco,  is  recovering  from  emergency 
operation. 

BEN  PARRISH  has  returned  to  KHMO 
Hannibal,  Mo.,  as  chief  engineer  upon 
discharge  from  Army  Signal  Corps  after 
three  and  a,  half  years. 
M.  S.  ADAMS,  with  release  from  U.  S. 
Marines;  has  rejoined  NBC  Hollywood 
as  field  supervisor  of  engineering  de- 
partment. JOSEPH  E.  KAYE,  military 
replacement,  joins  network  studio  field 
engineering  group. 


Education  by  Television 
To  Be  Theme  of  Session 

TELEVISION  Broadcasters  Assn. 
Inc.,  in  cooperation  with  New  Jer- 
sey Education  Assn.  and  its  sub- 
sidiary, New  Jersey  Visual  Educa- 
tion Assn.,  numbering  over  12,000 
members,  will  sponsor  a  symposium 
on  "Education  by  Television"  at 
the  first  postwar  convention  of  both 
educational  groups  in  Atlantic 
City's  Convention  Hall  this  week. 

A  demonstration  of  television 
techniques  by  high  school  students 
will  be  presented  to  show  tele- 
vision's possibilities  in  education. 
Dr.  Milliard  L.  Lowery,  superin- 
tendent of  schools,  Middlesex 
County,  N.  J.,  is  in  charge  of  the 
session.  Participants  will  include 
Prof.  Edward  C.  Cole,  head  of  De- 
partment of  Dramatic  Arts,  Yale; 
Prof.  Kenneth  G.  Bartlett  of  Syra- 
cuse U.;  G.  Emerson  Markham, 
program  manager,  television  sta- 
tion WRGB  Schenectady;  Edward 
Stasheff,  of  the  All  City  Workshop 
in  Radio  and  Television,  New  York 
City  Board  of  Education. 

BROADCASTING   .•.  Telecasting 


PROMOTIONS  IN  NBC 
ENGINEERING  DEPT. 

INCREASING  demands  on  the  ex- 
ecutive personnel  of  NBC's  engi- 
neering department  have  necessi- 
tated a  redistribution  of  duties  and 
four  promotions  in  the  department. 

George  McElrath,  formerly  in 
charge  of  detailed  coordination  of 
technical  operations,  has  been  ap- 
pointed manager  of  the  engineer- 
ing department,  and  will  be  respon- 
sible for  all  departmental  business 
management  activities  as  well  as 
technical  operations.  Edward  P. 
Cullen  will  take  over  position  for- 
merly held  by  Mr.  McElrath  under 
the  title  of  operations  assistant  to 
the  manager.  William  A.  Clarke, 
formerly  manager  of  technical 
services,  becomes  administrative 
assistant,  and  James  Wood  Jr.  suc- 
ceeds Mr.  Clarke. 

Under  new  arrangement,  four 
new  groups  constitute  network's 
engineering  department — radio  fa- 
cilities, audio  and  video  facilities, 
director  of  technical  development, 
and  manager  of  technical  services. 


MANAGEMENT  of  CJCA  Edmonton  are 
public  service  club  conscious.  Gordon  S. 
Henry  is  president  of  the  Edmonton 
Rotary  Club  and  has  held  important 
posts  during  war  bond  drives;  Rolfe 
Barnes,  assistant  manager,  is  a  director 
of  the  Gyro  Club.  Doug  Homersham, 
production  department,  and  Hal  Yerxa. 
news  editor,  between  them  hold  three 
committee  chairmanships  on  the  Ed- 
monton Junior  Chamber  of  Commerce. 
T.  A.  Shandro,  public  relations  director, 
is  editor  and  publicity  chairman  for  the 
Kinsmen  Club  and.  YMffA,  -■   ■  —■  


Stegall  Heads  AFN 

MAJ.  OSCAR  STEGALL  Jr.,  for- 
merly with  Gulf  Refining  Co., 
Tulsa,  has  been  appointed  acting 
chief  of  the  American  Forces  Net- 
work in  Europe  in  absence  of  Lt. 
Col.  John  S.  Hayes,  on  temporary 
duty  in"  the  U.  S.  Prior  to  his  new 
assignment,  Maj.  Stegall  was  ex- 
ecutive officer  for  AFN. 


MUTUAL  will  present  a  half-hour  mus- 
ical broadcast  in  an  appeal  for  funds 
to  support  the  Sister  Kenny  Founda- 
tion to  aid  infantile  paralysis  victims 
on  Dec.  5,  8-8:30  p.m.  Cast  of  perform- 
ers will  be  headed  by  Bing  Crosby  and 
Jimmy  Dursey  and  orchestra. 


Spending  is  at  a  high  peak 
in  Industrial  New  England. 
Not  only  in  the  Christmas 
season,  but  all  year  round 
you  can  expect  an  impor- 
tant share  of  this  market's 
wealth.  Annual  retail  sales 
alone  approximate  $650,- 
000,000.  Reach  nearly  two 
million  listeners  of  this  area 
thru  their  favorite  station — 
WLAW! 

Basic  Station 
American  Broadcasting  Co. 


WLAW 

LAWRENCE,  MASS. 

Serving  Industrial  New  England 

5000  WATTS  680  KC. 


NATIONAL  REPRESENTATIVES 

WEED  &  CO. 


These  Two  Stations  Provide  the  Only  Full 
Coverage  of  This  Rich  Pennsylvania  Area 


 v 


BOTH  STATIONS  ARE  SOLD 
IN  COMBINATION  RATE 
FOR  NETWORK  AND  SPOT 


National  Representatives 

HEADLEY-REED  COMPANY 

New  York,  Chicago,  Detroit,  Atlanta,  San  Francisco,  Los  Angeles 


1 


DecembeV3,  1945    •  f>age->137 


WAVE 
DOESN'T 
TOOT  AT  THE 
WALLS  OF 
JERICHO  lKy-)l 

tle  Kentucky  town  gVl 
the  whole  Pl^tetambUngdown 
could  be  brought ...  but 
"y^ood/-^  tln't  what 

weVC  of   our  adver- 

taste  (and  that  o  Tradmg 
Users)  is  t^^^e  wealth, 
Area,  boine  ot  e 
roore  P^fP^X  Prest  of  Ken- 
industry  than  the  r 
^cky  put  "f^f cort  because 

offering  *  at  ^nlike  Joshua's) 
ourbroadcasts(un  You,re 

don't  reach  Jen 
darned  tooting- 


PRomonon  ^ 


Promotion  Personnel 

JOHN  W.  BARNES,  former  publicity 
director  of  WMBS  Uniontown,  Pa.,  has 
been  appointed  publications  editor  of 
Government  Services  Inc.,  in  charge  of 
all  publications.  He  also  will  assist  in 
general  public  relations  and  advertising 
work  for  company. 

ALBERT  E.  GIBSON,  promotion  man- 
ager of  WSM  Nashville,  has  returned 
to  station  following  34  months  in  Army. 
He  served  in  G-2  section  of  80th  In- 
fantry Division  as  well  as  with  Second 
Army  Headquarters  and  AFRS  New 
York,  San  Francisco  and  Los  Angeles. 
He  was  released  as  captain. 

ALBERTA  CURTIS,  research  director  of 
WNEW  New  York,  is  co-author  of  an 
article  titled  "Montclair  Studies  the 
Experiences  and  Attitudes  of  Its  Resi- 
dents", appearing  in  the  Journal  of 
Marketing. 

MILDRED  O'NEILL,  former  staff  writer 
for  Radio  Daily,  has  been  appointed  pub- 
licity and  promotion  director  of  WBYN 
Brooklyn.  Dec.  3  she  starts  thrice- 
weekly  quarter-hour  "Column  of  the 
Air",  noon  program  on  subjects  of  in- 
terest to  women. 

LEO  MISHKIN  has  resigned  from  the 
press  relations  staff  of  CBS  to  become 
radio  editor  of  Cue  Magazine. 


Post  Cards 
KELLOGG  Co.'s  offer  of  a  Tom  Brene- 
man  postcard  picture  series  on  Brene- 
man's  "Breakfast  in  Hollywood"  pro- 
gram on  American,  brought  so  many 
requests  that  sponsor  had  to  withdraw 
offer  after  two  weeks.  Postcards  pic- 
ture Breneman  and  Hollywood  stars 
who  have  appeared  on  program  and 
include  recipe  for  raisin  nut  bars. 
Agency  is  Kenyon  &  Eckhardt,  New 
York. 


CHOICE 


CHATTANOOGA 


WOOD 

20th  YEAR 
CBS 

5,000  WATTS  DAY  AND  NIGHT 


PAUL  H.  RA  YMER  COMPANY 
HA  110 HAL  REPRESEHTA TIVE5 


\lrbl  IN  (()  AUDIENCE 

(- — (2)  PUBLIC  SERVICE  (3)  RESULTS 


Borden  Show  Boosted 
POSTAL  mailings  to  800  grocery  outlets, 
display  material  in  200  stores,  40 
counter  displays,  three  window  dis- 
plays and  newspaper  ads  were  used  by 
WXYZ  Detroit  in  promotion  of  Borden 
Co.  "I've  Got  Your  Number",  twice- 
weekly  give-away  program  using  record- 
ings. Courtesy  announcements  were 
given  each  week  to  different  grocery 
chain  and  independents.  Kenyon  & 
Eckhardt,  New  York,  agency  for  Bor- 
den's Instant"  Coffee,  cooperated  in 
campaign. 

WPAY  Leaflet 
WPAY  Portsmouth,  O.,  has  distributed 
to  national  agencies  and  advertisers  500 
copies  of  a  leaflet  containing  excerpts 
from  talks  of  local  industrialists  con- 
cerning the  employment  situation  in 
Portsmouth  made  on  recent  broadcast. 
Title  of  folder  is  "Industrial  Employ- 
ment in  Portsmouth,  O.,  Today  and  To- 
morrow". 

WTOP  Booklet 

GENERAL  misconceptions  about  the 
city  of  Washington  as  a  postwar  market 
are  corrected  in  "So  You  Think  You 
Know  Washington",  spiral-bound  and 
amusingly  illustrated  promotion  piece 
issued  by  WTOP  Washington,  CBS 
owned  and  operated  outlet. 

WOWO  Telegram 
TELEGRAM  preceded  mail  piece  of 
WOWO  Fort  Wayne,  Ind.,  to  timebu.y- 
ers,  suggesting  placement  of  accounts 
in  a  "market  that  represents  best  50-50 
rural-urban  population  in  nation." 
Blueprint  styled  market  data  folder  fol- 
lowed telegram. 

Car  Cards 

MARKET  LAUNDRY,  reported  first  Oak- 
land, Cal.,  laundry  to  use  radio  and  now 
sponsoring  Sunday  morning  half-hour 
musical  program  on  KROW,  is  promot- 
ing series  with  street  car  cards.  George 
C.  Cummings  Agency  has  account. 

Morning  Man 
LeROY    MILLER,    WFIL  Philadelphia 
morning   man,    is   featured   in  folder 
Issued  by  station.  Back  of  folder  gives 
rates. 


Program  Selected 

MUTUAL'S  "You  Make  the  News" 
weekly  news-drama  radio  series,  has 
been  selected  for  study  for  undergrad- 
uate radio  courses  at  New  York  U. 
Presented  in  cooperation  with  News- 
week magazine,  program  was  chosen  be- 
cause it  offers  a  wide  range  of  study 
for  the  student  and  combines  prac- 
tically all  elements  of  radio  on  each 
program.  Students  will  follow  program 
through  its  entire  stages  of  develop- 
ment. 


ROBERT  A.  MOONEY,  sales  representa- 
tive of  Station  WHTD,  has  been  elected 
secretary  of  the  Hartford  Junior  Cham- 
ber of  Commerce. 


BACKED  by  KOMO  Seattle  with  Series 
E  Bonds  in  Western  Washington  Victory 
Loan  Queen  Contest,  Lorraine  Borley 
is  said  to  be  only  radio  sponsored  candi- 
date in  contest  from  area.  She  may  win 
trip  to  California,  screen  test  considera- 
tion, visit  to  major  Hollywood  motion 
picture  studios  and  opportunity  to  be 
guest  of  movie  stars.  Sponsord  by  Motion 
Picture  Industry,  contest  covers  11 
western  states. 


WINNER  of  combined  promotion  stunt 
staged  by  WEBR  Buffalo  and  local  20th 
Century  Theater  is  Mary  H.  Czapp,  who 
receives  $25  Victory  Bond  award  from 
Earl  Hubbard  (r),  advertising  director 
of  the  theater  which  recently  booked 
RKO's  "The  Falcon  in  San  Francisco". 
WEBR  carries  radio  version,  "Adven- 
tures of  the  Falcon".  L  to  r:  William  A. 
Schweitzer,  WEBR  promotion' "manager; 
John  K.  Mulvey,  the  "roving  Falcon" 
identified  on  Buffalo  streets  by  Miss 
Czapp;  Harry  Petty,  district  supervisor 
of  American  Safety  Razor  Co.,  sponsor 
of  Falcon  program  on  Mutual,  Tuesday 
8:30-9  p.m.,  with  73  station  network. 


WCAO  Balloons 

IN  A  UNIQUE  advertising  stunt, 
WCAO  Baltimore  has  been  flying 
a  balloon  over  the  main  sections  of 
the  city.  Marked  "WCAO  CBS  in 
Baltimore",  the  ballon  carries 
huge  streamers  labeled  "The  Sign 
of^Good  Listening"  and  "600  on 
Your  Dial". 


WNAB 


BASIC-AMER 

BRIDGEPORT, 


CAN    I  N 

CONN. 


Concentrated  Audience  in  the 
Nation's  59th  Market 

WNAB  programming  is  concentrated  on 
the  Bridgeport  metropolitan  area  with 
its  216,000  people  and  almost  8100,. 
000,000  in  1939  Retail  Sales.  WNAB 
coverage  is  confined  to  the  area  of 
maximum  results.  WNAB  results  will 
make  you  beam  1 


OUe  STfiXlOH 


9*9* 


•    Dewier  3,  1945 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED       BY       R  A  M  BEAU 


BROADCASTING    •  Telecasting 


TIT,.  TKf~~A~ 


Cfjrtetma*  <g>tft  ®vhtx  Jform 


Please  send  BROADCASTING  for  1 
Year  (52  Issues  and  1946  Yearbook 
Number)  as  my  Christmas  Gift  to: 


Name- 


Address  

City  


Name_ 


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City  


Send  Bill  to. 


Name_ 


Address. 
City  


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Address. 
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Name  

Address— 
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BROADCASTING 

The  WeeWy^^ewtmagtuIne  of  Rodio 

RECASTING 


1946  YEARBOOK  Number  Included 


BUSINESS    REPLY  CARD 

No  Postage  Stamp  Necessary  If  Mailed  in  The  United  States 


—POSTAGE  WILL  BE  PAID  BY- 
BROADCASTING  MAGAZINE, 

NATIONAL  PRESS  BUILDING, 
WASHINGTON  4,  D.  C. 


FIRST  CLASS 
Permit  No.  1208-R 
(Sec.510.PJH&R.) 
Washington,  D.  C. 


Mr.  Woods 

(Continued  from  page  10) 
tants,  to  carry  out  their  tasks  should 
be  encouraged  by  appreciation  and 
understanding  on  the  part  of  our 
people  at  home. 

The  trip  also  gave  us  an  oppor- 
tunity to  observe  at  close  range  the 
dangers  of  the  tremendous  power 
of  radio  as  a  weapon  for  both  evil 
and  good. 

1  All  radio  in  the  Axis  countries 
was  operated  under  strict  govern- 
mental control  and  used  as  a  prop- 
aganda weapon.  One  of  the  best 
illustrations  of  the  Germans'  ap- 
preciation of  the  force  of  radio  was 

Itheir  failure,  although  they  had 

■nany  opportunities  as  they  re- 
treated, to  destroy  powerful  sta- 
tions such  as  Radio  Luxembourg. 
Of  course,  it  was  obvious  that  they 

^hoped  to  recapture  those  facilities 
and  resume  their  use  for  propa- 
ganda purposes. 

j  At  first  thought  it  is  inconceiv- 
able that  before  the  war  there 
pras  no  commercial  system  inde- 
pendent of  government  in  these 
countries.  At  Wiesbaden  this  mat- 
ter was  the  subject  of  a  heated  de- 
bate after  V-J  Day  as  to  the  de- 
sirability of  establishing  a  commer- 
•cial,  competitive  system  for  Ger- 
;]many  in  order  to  convince  the  peo- 
Iple  of  some  of  the  advantages  of 
democracy  through  competitive  ra- 
dio. 

|  However,  when  the  problem  is 
Examined  without  prejudice  there 
mre  several  vital  reasons  why  a 
free  competitive  system  is  non-ex- 
istent in  Europe,  and  why  such  a 
system  is  not  at  present  suitable 
in  many  of  these  countries.  First 
and  foremost  is  the  problem  of  the 
adjacency  of  each  nation  to  the 
f>ther.  All  of  Europe  consists  of 
fl.6  independent  nations,  and  ex- 
cept for  Russia,  is  compressed  into 
.%  relatively  small  area.  These  16 
independent  countries  with  many 
different  languages,  countless  dia- 
lects and  customs  are  in  most 
'eases  smaller  than  many  of  our 
.Itates  and  the  distribution  of  the 
rjiumber  of  broadcasting  frequen- 
ces is  a  major  problem  even  under 
International  agreement. 

Second,  the  all-important  ques- 
tion of  international  politics  has 


been  a  paramount  reason  for  gov- 
ernment control  of  radio. 

Consider  for  a  moment  Radio 
Luxembourg  or  Radio  France  per- 
mitting a  Winchell  or  a  Pearson  or 
a  Kaltenborn  freedom  of  expression 
on  the  air.  Every  Sunday  night 
would  in  all  probability  bring  its 
own  international  incident  with  the 
resultant  severance  of  diplomatic 
relations,  and  possibly  even  more 
drastic  consequences. 

The  third  reason  why  Europe 
lacks  a  competitive  system  of  ra- 
dio is  a  question  of  its  underlying 
economics.  Europe,  with  its  lower 
purchasing  power  and  its  extreme- 
ly low  advertising  expenditures 
as  compared  with  those  of  the  U.  S., 
is  in  a  weak  position  to  support  a 
competitive  system  of  commercial 
radio. 

The  license-fee  system  for  ra- 
dio receivers  seems  to  prevail  in 
all  of  Europe,  including  England, 
and  in  my  opinion  has  no  bearing 
on  the  subject  except  insofar  as 
it  may  tend  to  curtail  the  total 
circulation  of  such  receivers. 

What  then  is  the  answer?  Can 
we  and  our  allies  afford  to  allow 
this  vital  instrument  to  be  used 
again  for  stimulating  a  national 
spirit  which  will  lead  to  war? 

In  my  estimation  we  might  as 
well  permit  Germany  to  rebuild  her 
vast  munitions  and  chemical  plants 
and  her  airplane  factories,  as  well 
as  resume  her  research  in  atomic 
power.  Our  Armed  Forces,  in  re- 
opening German  schools,  are  care- 
fully screening  text  books,  teachers 
and  professors  so  as  to  eliminate 
any  trace  of  Nazi  activities  in 
teaching  the  growing  children.  The 
few  newspapers  that  are  presently 
being  distributed  are  also  carefully 
screened  by  our  Armed  Forces  in 
the  zones  we  occupy. 

The  lesson  to  be  learned  is  not 
only  that  it  is  important  that  the 
German  radio  be  kept  under  our 
supervision  and  that  of  our  demo- 
cratic allies,  but  that  every  Eu- 
ropean must  be  taught  what  every 
liberty-loving  citizen  of  our  great 
country  knows:  that  to  have  free- 
dom one  must  want  it;  and  to 
maintain  freedom  requires  a  fight 
as  serious  and .  as  desperate  as 
any  waged  in  war. 

Radio  in  the  defeated  countries 


RELIGIOUS  TRANSCRIPTION  LIBRARY 


130  NUMBERS 
in  Basic  Library 

10  NEW  NUMBERS 
Each  Month 


of  Europe  is  presently  under  the 
supervision  of  the  Armed  Forces, 
and  I  believe  they  understand  the 
problem  better  at  this  moment  than 
any  private  organization.  The  army 
appreciates  that  radio's  power  can 
be  used  for  harm  as  lethal  as 
atomic  force,  or  for  the  salvation 
of  mankind. 


Plea  to  Kidnapers 

WNAC  Boston  was  the  scene 
of  a  touching  broadcast  last 
Thursday  when  Mrs.  James 
Carlan  broadcast  an  appeal 
over  the  Yankee  Network  for 
the  return  of  her  kidnaped 
six-month-old  son.  Fred  Land, 
"Tello-Test"  announcer,  read 
the  plea  a  second  time  and 
urged  all  listeners  to  call 
Yankee  Network  News  Serv- 
ice any  time  of  day  or  night 
if  they  had  any  information 
as  to  the  child's  whereabouts. 


NEW  TV  SET  RELEASE 
AWAITED  BY  WBKB 

WHENEVER  manufacturers  re- 
lease new  television  sets,  WBKB, 
Balaban  &  Katz  video  station  in 
Chicago,  will  be  ready  with  the  type 
of  entertainment  the  public  is  de- 
manding from  the  new  media,  sta- 
tion officials  signified  Tuesday. 
Latest  equipment  is  only  half  of 
the  picture,  William  Eddy,  gen- 
eral manager  of  WBKB,  told 
Broadcasting. 

"Talent  will  always  be  the  decid- 
ing factor  in  television,  just  as 
it  is  in  any  other  media,"  he  de- 
clared. This  includes  writers  and 
producers  as  well  as  professional 
entertainers,  Mr.  Eddy  added. 

WBKB  plans  to  augment  its 
staff  from  time  to  time  with  people 
who  believe  in  the  future  of  tele- 
vision "as  a  commercial  media", 
the  WBKB  executive  pointed  out. 

Indicative  of  the  station's  pro- 
gram to  obtain  experienced  person- 
nel, was  the  return  this  week  of 
Reinald  Werrenrath,  who  left 
WBKB  to  enter  the  Navy  three 
years  ago.  Mr.  Werrenrath  came 
to  Chicago  from  NBC  when  Mr. 
Eddy  took  over  the  station  opera- 
tions. He  will  act  as  an  assistant 
to  Mr.  Eddy,  supervising  program 
and  production  of  new  shows 
planned  by  the  station.  These  will 
include  a  number  of  outdoor  re- 
mote television  programs,  sports 
events,  parades,  conventions  and 
"anything  of  interest  to  newsreels", 
Mr.  Werrenrath  said. 


New  Music  Show 
ILLINOIS  MEAT  Co.,  Chicago  (Broad- 
cast Corned  Beef  Hash  and  Redl-Meat), 
originated  a  new  recorded  musical  show 
on  WMAQ  Chicago  on  Dec.  2,  featuring 
Norm  Ross  as  m.c.  Show  will  be  heard 
Sundays,  11:30-12  noon  CST,  for  52 
weeks.  Agency  is  Arthur  Meyerhoff  & 
Co.,  Chicago. 

Hundredth  Horror 

HUNDREDTH  broadcast  of  "Crime  Files 
of  Flammond",  sponsored  by  Peter  Hand 
Brewery  Co.,  Chicago,  on  WGN  Chicago, 
will  be  presented  Dec.  4.  Title  of  story 
will  be  "Case  of  the  Hundredth  Horror". 


SELL 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


KBIX 

Muskogee,  Okla. 
Producers  Dairy,  Inc. 


GEORGE  E.  H ALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 


AN  ARTHUR  B.  CHURCH  PRODUCTION Z 


Horace  NStovin 

AND  COMPANY 
• 

RADIO 

STATION 

REPRESENTATIVES 
• 

offices 

MONTREAL  •  WINNIPEG 
TORONTO 


Flattop,  Mississippi 


This  is  a  fine  little  community  on 
the  Gulf  Coast,  but  for  peak  adver- 
tising results— concentrate  on  JACK- 
SON—where  per  capita  income  in  1944 
was  $1,695  as  compared  with  the 
national  average  of  $1,166. 

WSLI-the  "Double-Return"  station, 
offers  you  maximum  coverage  of  this 
market— at  less  cost! 

■i BLUE  NETWORK" 


WEED  dV  COMPA N  Y 

NATION  A I  RintJlNTATIVtt 


I  miliii.lm.miimn 

/  FIRST 

on  your  dial 
in 

San  Francisco 

KSFO 

Universal's  Outlet 
for 

Northern  California 


MORE  PEOPLE 

LISTEN 
MORE  PEOPLE 
BUY 


WINNIPEG  -  CANADA 
THE  DOMINION  NETWORK' 


They  Run 
the  Place 

Listeners  have  the  "say"  when  it 
comes  to  WAIR  program  policies. 
That's  why  this  "peoples'  "  radio 
station  is  the  stand-by  of  every 
age  and  class  in  this  big-money 
market. 

WAIR 

Winston  -  Salem,  North  Carolina 
Representative:  The  Walker  Company 


Popular  Medi 
Programs  backed  by 
medical  authority. 

Script  &  talent  complete 


FREDERIC  DAMRAU,  M.D. 

247  Park  Ave.,  New  York,  N.  Y. 
Wlckersham  2-3638 


Page  70    •    December  3,  1945 


ACLU 

(Continued  from  page  17) 

should  afford  all  comers  access  to 
their  microphones,  which  he  termed 
an  utter  impossibility.  "It  is  the 
responsibility  of  the  individual 
broadcaster  to  make  the  decision 
as  to  what  shall  be  heard  on  his 
station  in  his  community,"  he 
stated,  "and  we  want  that  respon- 
sibility kept  there." 

Mr.  Willard  agreed  that  the 
law,  which  forbids  the  broadcaster 
from  censoring  the  talks  of  a  po- 
litical candidate  while  requiring 
him  to  take  all  candidates  if  he 
takes  any,  should  in  fairness  ex- 
empt the  broadcaster  from  any 
responsibility  for  the  candidate's 
remarks.  The  station  has  the  right 
not  to  carry  any  political  speeches, 
he  said,  but  in  a  hotly  contested 
campaign  that  would  not  be  good 
public  service. 

A  third  matter  of  concern  to 
broadcasters,  Mr.  "Willard  stated, 
is  the  power  of  the  FCC  to  exer- 
cise the  power  of  censorship,  for- 
bidden it  by  the  Communications 
Act,  indirectly  through  its  licen- 
sing power.  Broadcasters,  he  said, 
would  welcome  legislation  that 
would  remove  their  fear  of  inter- 
ference by  the  FCC. 

Controversial  Time 

The  radio  committee  of  ACLU 
unanimously  agreed  that  the  way 
to  insure  an  adequate  discussion 
of  public  issues  on  the  air  is 
through  a  legal  requirement  that  a 
certain  percentage  of  a  station's 
time  be  given  over  to  the  discus- 
sion of  controversial  issues,  the 
committee's  chairman,  Thomas 
Carskadon,  reported.  The  com- 
mittee's unusual  unanimity  was 
immediately  broken,  he  added, 
when  it  discussed  the  matters  of 
time  and  what  hours  of  the  day. 

Arthur  Garfield  Hays,  ACLU 
counsel,  took  immediate  issue  with 
this  position  on  controversial  issue 
time,  describing  it  as  "appalling". 
Expressing  the  utmost  opposition 
to  forcing  broadcasters  either  to 
give  or  to  sell  time  for  controver- 
sial issues,  Mr.  Hays  said  he 
would  leave  it  all  to  "the  pressure 
of  public  opinion  and  enlightened 
self-interest".  Protests  against  im- 
proper operation  should  be  raised 
only  when  a  station's  license  is 
up  for  renewal,  he  declared. 

Dr.  Paul  Lazarsfeld,  director  of 
Columbia  U's  office  of  radio  re- 
search, suggested  that  more  atten- 
tion be  paid  to  daytime  serials  and 
evening  comedy  programs,  which 
he  said  have  many  times  the  au- 
diences of  forums.  He  proposed  a 
continuous  audit  of  such  programs 
to  see  how  they  treated  public  is- 
sues, if  at  all,  stating  that  the  re- 
sults would  probably  startle  those 
responsible  into  action  and  that 
publicity  of  the  findings  might  do 
what  legislation  can't. 

Lewis  Frank,  of  the  National 
Citizens  Political  Action  Commit- 
tee, expressed  disagreement  with 


Mr.  Willard's  statement  that  the 
broadcaster  should  bear  the  re- 
sponsibility for  what  goes  on  the 
air.  The  NCPAC,  he  stated,  be- 
lieves the  law  should  prescribe 
rigid  standards  of  public  service 
and  definite  times  for  public  serv- 
ice broadcasts.  To  keep  the  public 
reminded  that  the  air  belongs  to 
the  people,  not  to  the  broadcasters, 
Mr.  Frank  proposed  a  rule  requir- 
ing every  station,  not  merely  at 
signoff  time  but  several  times  a 
day,  to  announce  that  the  air  be- 
longs to  everyone  and  that  the  sta- 
tion operates  on  a  government 
license  for  public  service. 

Fly  Is  Chairman 

James  Lawrence  Fly,  former 
FCC  chairman,  served  as  chairman 
for  the  radio,  press,  and  motion 
picture  session.  Much  time  was  used 
to  discuss  the  Post  Office  censor- 
ship in  the  Esquire  case  and  ac- 
tivities of  the  Hays  office,  state 
and  city  censorship  boards,  Legion 
of  Decency  and  other  pressure 
groups  attempting  to  influence  the 
production  and  showing  of  movies. 
When  radio's  turn  came  speakers 
had  to  be  limited  to  two  minutes. 
This  left  no  time  for  debate. 

In  licensing  the  new  channels 
available  with  the  development  of 
FM  broadcasting,  the  FCC  should 
give  preference  to  "newcomers 
with  a  sense  of  public  responsibil- 
ity," Mr.  Durr  said  in  an  address 
to  the  general  luncheon  meeting 
of  the  conference.  Stating  that  the 
FCC  had  sought  diversity  in  con- 
trol of  radio  by  its  AM  licensing, 
he  said  that  it  had  not  been  se- 
cured, even  with  950  AM  stations. 
The  four  networks  take  up  half 
of  all  the  time  and  a  much  larger 
proportion  of  evening  time,  he 
stated,  with  the  control  of  national 
advertisers  superimposed  on  that 
of  the  networks.  This  situation,  he 
declared,  "is  not  conducive  to  di- 
versification and  to  a  free  radio  to 
let  the  people  exercise  the  choice 
of  selection  in  their  listening." 

Pointing  out  that  70%  of  the 
FM  applicants  have  been  standard 
broadcasters  and  40%  newspaper 
owners,  Mr.  DurT  said  that  the 
opening  up  of  FM  will  not  mean  di- 
versification unless  these  new  sta- 
tions are  operated  by  "new  owners 
with  new  concepts."  The  present 
13%  of  applications  from  new- 
comers is  not  enough,  he  said,  urg- 
ing for  more  public  awareness  of 
the  fact  that  "too  exclusive  occu- 
pation of  the  air  by  one  small  group 
to  the  exclusion  of  other  groups 
can  be  as  effective  censorship  as 
government  censorship." 

Mr.  Fly,  who  also  spoke  at  the 
luncheon,  urged  international 
agreement  to  break  down  present 
barriers  to  a  free  worldwide  com- 
munications system  with  direct 
circuits  connecting  all  major  cen- 
ters of  the  earth  and  with  no  re- 
strictions or  preferential  rates 
favoring  any  single  nation  or 
group  at  the  expense  of  others. 


FUTURE  OF  RTPB 
TO  BE  CHARTED  SOON 

FUTURE  course  of  Radio  Techni-' 
cal  Planning  Board,  industry  ad- 
visory group  organized  several 
years  ago  at  suggestion  of  ex-FCC 
Chairman  James  Lawrence  Fly, 
will  be  charted  at  a  meeting  to  be 
called  in  early  January  by  Hara- 
den  Pratt,  RTPB  board,  chairman 
and  IT&T  vice-president. 

High  praise  for  RTPB's  help  in 
hearings  and  studies  leading  up  to 
FCC  spectrum  allocations  was  paid 
by  Chairman  Paul  Porter  in  a  let- 
ter to  Mr.  Pratt.  The  chairman 
voiced  the  hope  that  RTPB  will 
continue  to  function  in  close  co- 
operation with  FCC  on  technical 
communications  problems.  He  em- 
phasized, however,  that  RTPB's 
activities  should  be  confined  to 
purely  technical  aspects,  with  com- 
panies presenting  commercial  as- 
pects and  others  their  particular 
points  of  view. 

FCC,  the  chairman  added,  is  re- 
organizing and  strengthening  its 
laboratory  and  technical  facilities 
and  intends  to  make  all  technical 
information  fully  available  to  the 
public  as  rapidly  as  possible. 

Vice-chairman  of  RTPB  is  How- 
ard S.  Frazier,  NAB  Director  of 
Engineering;  Will  Baltin,  Televi- 
sion Broadcasters  Assn.,  is  treas- 
urer, and  Dr.  W.  H.  Crew,  Insti- 
tute of  Radio  Engineers,  is  secre- 
tary. 


Hicks  to  Ferry-Hanly 

LT.    COL.    THOMAS  EDWARD 
HICKS,  released  from  the  Marine 
Corps,  has  become  a  stock  holder 
in  Ferry-Hanly  Co.,  and  has  been 
elected  an  officer 
and    director  of 
the    New  York 
agency.  From 
,  r%         1933  to  1942  he 
was  president  of  ' 
Personal  Prod- 
ucts    Corp.,  a 
Johnson  &  John- 
son subsidiary. 
In  the  Corps,  he 
Col.  Hicks        saw    service  in 
Marine  Aviation 
in  England  and  with  Marine  Night 
Fighter  Squadron  531  in  the  South 
Pacific.  During  the  last  year  of  the 
war,  he  was  on  the  staff  of  the*1 
Commanding     General,  Aircraft, 
Fleet  Marine  Force,  Pacific. 


Clarke  Released 


TOM  CLARKE,  with  release  from  U.  S. 
Marine  Corps,  has  joined  Poote,  Cone 
&  Belding,  San  Francisco,  as  assistant  to 
account  executive. 

Moriarty  Moves 
THOMAS  H.  MORIARTY,  formerly  with 
advertising  and  publicity  operations  of 
D.  P.  Brother  &  Co.,  has  joined  Ryder 
&  Ingram  Ltd.,  Oakland,  Cal.,  copy  staff. 

WRC's  Doll  House 
"THE  DOLL  HOUSE",  WRC's  Christmas 
campaign  to  provide  dolls  for  Washing- 
ton's needy  children,  will  be  revived"  J 
Dec.  3,  when  Bill  Herson  starts  his  six- 
weekly  broadcasts  from  the  corner  of 
14th  &  F  Sts.,  6-9  a.m.  "Coffee  With 
Congress",  regular  Saturday  feature  will  if 
be  discontinued  until  Sat.,  Dec.  29 


BROADCASTING     •  Telecasting 


OPA  Ceilings 

(Continued  from  page  18) 

,  delay,  alleging  that  the  Govern- 
jj  ment  agency  failed  to  issue  ceil- 
ings; when  ceilings  on  parts  were 
;  announced  they  provided  no  mar- 
«  gin  for  profitable  operation,  and 
.  virtually  all  manufacturers  must 
u  file  individual  requests  for  price 
adjustments  before  receiving  sets 
can  be  turned  out  at  a  "reasonable 
profit". 

j  OPA  on  the  other  hand  charged 
that  industry  failed  to  cooperate 
by  withholding  cost-production 
\  data  necessary  to  fixing  ceilings. 
,  OPA  did  issue  some  parts  increase 
\  factors  in  late  August  but  several 
.  weeks  later  revised  them  upward, 
;  in  some  instances  doubling  them. 

0  All  of  the  first  ceiling  prices  set 
by  OPA  were  for  small  AM  models. 
FM  receivers  are  not  expected  to 

1  reach  the  market  in  any  quantity 
before  late  winter  or  early  spring. 

While  the  major  manufacturers 
asserted  a  few  weeks  ago  that  the 

j  OPA  ceilings  virtually  eliminated 

I  the  profitable  manufacture  of  table 

s  models  [Broadcasting,  Oct.  22], 
the  first  requests  for  set  ceilings, 

.  oddly  enough,  were  for  table  mod- 
els ranging  from  4-6  tubes.  Prices 

I  are  from  $10.20  to  $30.  Following 

.  are  the  ceilings,  including  Federal 

.  tax,  announced  by  OPA: 

Crosley:  Model  56-TC,  5-tube,  AC/DC, 
4-inch  speaker,  wood  cabinet  8y8  x  13% 
x  6%  inches,  2  bands,  $30.  (Prior  to  war 

I  Crosley  featured  the  Fiver,  a  5-tube 
table  model  at  $19.95.) 

Noblitt-Sparks :    Model   444-Arvin,  4- 

f|  tube,  AC/DC,  4-inch  speaker,  metal 
cabinet   5-3/32  x  6V2  x  4-1/32    inches,  1 

(]  band,  $10.40;  Model  444A-Arvin,  same 
specifications  as  444-Arvin,  $10.55;  Model 

5  442A-Kent,      4-tube,     AC/DC,  4-inch 

■  speaker,    metal    cabinet,     5  x  6y2  x  37/8 

1  inches,  1  band,  $10.20. 

I  Trav-Ler  Karenola:  Models  5002  and 
6002,   6-tube,    AC/DC,   5-inch  speaker, 

•  bakelite  cabinet,  6%  x  9%  x  5Ya  inches, 
1  band,  $23.15;  Model  5000  and  6000,  5- 
i  tube,  AC/DC,  5-inch  speaker,  bakelite 
„  cabinet,   6%  x  10  x  4%   inches,   1  band, 

II  $19.25. 

i  Portable  phonograph  price  range  was 
:  ■  from  $22.45  to  $53.15. 


Wood  Bill 

(Continued  from  page  18) 

i  J  mit  the  Wood  Bill  to  reach  the  floor 
i  n  of  the  House." 

1 1     Raymond  Swing,  American  com- 
: \  mentator  whose  scripts  were  among 
1 ,:  those  requested  .by  the  committee, 
15  said:  "The  proposal  of  the  Wood 
^  Bill  suffers,  in  my  opinion,  from 
'  two  misconceptions.  One  is  that  the 
public  does  not  readily  distinguish 
between  a  news  program  and  a 
news  commentary.  The  word  'news- 
caster' is  already  part  of  the  lan- 
; ;  guage ;  so  is  the  word  'commenta- 
t !  tor'.  The  radio  public  knows  quite 
well  that  a  commentator  is  giving 
opinion.  It  is  not  true  that  the  net- 
works need  to  be  restrained  from 
,  i  deceiving  the  public  about  this,  for 
p  it  has  no  such  interest  or  intention. 
"The    second   misconception  is 
that  what  is  usually  called  news 
i-as  such  is  free  from  opinion.  This 
£j;is  a  common  and  perhaps  danger- 
-  i  ous  error  in  the  discussion  of  f ree- 
jj  dom  of  speech.  For  the  statement 
li  of  all  news  represents  a  choice,  and 
a  choice  bespeaks  an  opinion.  There 


is  no  such  thing  as  purely  objective 
news.  And  what  the  Wood  Bill  as- 
sumes is  that  the  networks  can 
abandon  their  responsibilities  in 
favor  of  the  news  agencies,  which 
the  bill  in  no  way  controls." 

John  Daly,  CBS  commentator, 
had  this  to  say:  "The  Wood  Bill 
marks  another  call  to  battle  for  all 
those  who  hold  that  'freedom  of 
expression'  is  essential  to  the  main- 
tenance of  democracy.  The  radio 
industry,  particularly  the  radio 
news  branch,  has  amply  demon- 
strated its  integrity  and  apprecia- 
tion of  responsibility  in  the  so  re- 
cent and  trying  crucial  years  of 
war.  The  self -regulation  that  main- 
tained a  cool  head  and  good  taste 
under  the  excitement  of  immediacy 
of  news  developments  during  the 
war  will  certainly  serve  the  inter- 
ests of  honest,  objective  reporting 
in  peace.  The  disconcerting  aspect 
of  the  Wood  Bill  is  that  radio  news, 
which  served  the  nation  so  well  and 
faithfully  during  the  long  months 
of  the  war,  should  now  have  this 
suggestion  from  a  member  of  Con- 
gress that  it  lacks  integrity  and 
good  faith.  It  is  hardly  a  just  re- 
ward for  a  job  well  done." 

Representatives  of  the  following 
organizations  met  Tuesday  in 
Washington  to  map  a  campaign  to 
defeat  the  Wood  Bill  and  to  seek 
dissolution  of  the  Un-American 
Committee,  according  to  Rep.  Pat- 
terson: Americans  United  for  a 
World  Organization,  Independent 
Citizens  Committee  of  the  Arts, 
Sciences  &  Professions,  Southern 
Conference  for  Human  Welfare, 
Natl.  Lawyers'  Guild,  Natl.  Fed- 
eration for  Constitutional  Liber- 
ties, Natl.  Farmers'  Union,  Natl. 
Assn.  for  the  Advancement  of  Col- 
ored People,  Natl.  Council  of  Negro 
Women,  Natl.  Negro  Congress, 
League  of  Women  Shoppers, 
Brotherhood  of  Railway  Trainmen, 
Alpha  Kappa  Alpha  Non-Partisan 
Council,  CIO. 


Lost  Papers  Found 

ROBERT  ST.  JOHN's  plea  on  his 
daily  commentary  program  on 
NBC  on  Nov.  26  for  vital  medical 
data  lost  by  Lt.  Comdr.  William  T. 
Foley  of  the  Navy  Medical  Corps 
brought  fast  results  when  Comdr. 
Foley  reported  that  his  papers  had 
been  returned  at  4  p.m.  the  same 
day.  Letter  to  NBC's  information 
department  was  received  at  9:15 
a.m.  last  Monday,  and  Mr.  St.  John 
went  on  the  air  at  10  a.m.  Papers 
contained  data  on  new  type  of  vita- 
min deficiency  disease  and  were  in- 
valuable to  medical  science. 


John  H.  Stenger 

JOHN  H.  STENGER,  amateur  ra- 
dio experimenter,  and  founder  of 
WBAX  Wilkes-Barre,  died  at  his 
home  in  Wilkes-Barre  last  Monday 
after  a  long  illness.  He  was  born 
in  York,  Pa.,  and  had  lived  in 
Wilkes-Barre  since  1886. 


FOR   THE   FIRST  TIME  ONE  NETWORK 
Will  Blanket  the  Richest 
Agricultural  Market  in  America 
MISSISSIPPI    VALLEY  NETWORK 


Wire  or  Write  for  Details 

NORTH  CENTRAL 
BROADCASTING  SYSTEM,  INC. 

CHICAGO  1,  ILL.  ST.  PAUL  1,  MINN.  NEW  YORK  I,  IN.  Y. 

360  North  Michigan  Avenue  E-622  First  National  Bank  Building  Empire  Slate  Building 

Central  4894  Cedar  8S79  Longacri  .1-4874 


^BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  71 


Folks 
Turn  First  to— 


WWL 

NEW  ORLEANS 


50,000  Watts 
Clear  Channel 


DAILY  PROGRAMS  IN 


•«•"«  GREATS 

ri      OF  THE  NATION 


OiTLAMD  OREGO 


tlfltXMtt*  M*ri«NAll* 


Franchise  Tax 

(Continued  from  page  16) 
cause  of  the  "fabulous  value"  of 
FM  channels. 

Excess  Profits  Tax 

"Anybody  in  charge  of  the  re- 
sources should  take  the  matter  up 
with  Congress,"  he  continued.  Told 
that  radio's  excess  profits  taxes 
alone  would  amount  to  an  estimat- 
ed 20  million  dollars  annually 
[Broadcasting,  Nov.  19],  Rep. 
Cannon  declared: 

"I  opposed  repeal  of  the  excess 
profits  tax.  The  companies  are  still 
making  more  profits.  Why  should- 
n't they  pay  the  tax?" 

Mr.  Cannon  wouldn't  be  averse 
to  a  franchise  tax,  he  said,  although 
he  explained  such  legislation  must 
originate  in  the  Ways  &  Means 
Committee.  "If  we  tax  the  tele- 
graph lines  and  the  telephone  com- 
panies, why  shouldn't  radio  pay  a 
franchise  tax?"  he  asked. 

"I  realize  that  anyone  in  public 
life  would  hesitate  to  take  a  posi- 
tion which  might  be  considered 
critical  of  broadcasters  because 
they're  able  to  assert  influence,"  he 
stated.  "But  some  attention  should 
be  given  this  problem  by  the  FCC 
and  the  Congress." 

Rep.  Cannon  was  a  member  of 
the  official  American  delegation 
making  the  maiden  flight  of  the 
first  trans-Atlantic  clipper  in  June 
1939.  The  Americans  were  feted  at 
dinner  by  the  British  minister  in 
charge  of  broadcasting  and  were 
taken  on  a  conducted  tour  of  the 
British  Broadcasting  Corp.  He  has 
not  been  in  England  since.  He  was 
to  leave  Monday  on  the  first  Wash- 
ington-Paris flight  by  TWA. 

It  was  learned  on  Capitol  Hill, 
following  disclosure  of  the  subcom- 
mittee hearings,  that  some  Con- 
gressmen favor  a  fixed  franchise 
tax,  depending  upon  the  station's 
frequency  and  power.  This  tax  pre- 
sumably would  be  graduated  for 
local  channels,  regionals  and  clear 
channels. 

FCC  Might  Approve  Tax 

It  was  understood  the  FCC 
would  go  along  with  another  group 
which  favors  a  tax  on  radio's  profits 
above  25%  of  invested  capital. 

An  effort  to  assess  radio's  in- 
come above  normal  taxes  was  made 
in  the  House  in  the  late  30's  when 
the  Ways  &  Means  Committee  re- 
ported out  a  bill  to  assess  the  gross 
receipts  of  stations.  The  bill  died 
in  the  Senate,  however. 

Rep.  Taber  (R-N.Y.)  questioned 
Chairman  Porter  during  the  appro- 
priations hearings  on  the  question 
of  a  franchise  tax,  commenting: 
"The  railroads,  utilities,  telephone 
and  telegraph  companies  did  have 
to  contribute  that  kind  of  a  tax 
and  some  people  have  the  idea  that 
the  broadcasting  stations  would  not 
be  hurt  too  much  if  they  had  to 
pay  something  of  that  kind."  He 
added  that  the  franchise  tax  was 
not  Federal  but  State. 

"It  is  possibly  a  little  more  dif- 
ficult to  handle  it  from  the  State 
standpoint  in  connection  with 
broadcasting  stations  than  it  is  in 


Problem  Develops  in  Interim 
Station  Sale  Procedure  Plan 


A  PUZZLER  in  the  FCC's  interim 
procedure  for  handling  station 
sales  developed  last  week  as  the 
FCC-set  time  for  accepting  public 
bids  on  WHDH  Boston  expired 
with  no  new  takers. 

While  the  Commission's  public 
notice  on  the  proposed  sale  of  the 
station  by  Matheson  Radio  Co.  to 
Fidelity  Broadcasting  Corp.  said 
bids  would  be  accepted  for  60  days 
from  Sept.  24  (date  the  applica- 
tion was  filed),  the  applicants'  ad- 
vertisement, published  in  a  Boston 
paper  beginning  in  early  Novem- 
ber, said  bids  might  be  submitted 
for  60  days  from  date  of  the  ad- 
vertisement. 

FCC  Time  Expired 

Thus  the  time  set  by  the  FCC 
expired  several  days  before  the 
time  set  by  the  applicant.  Ques- 
tion is  whether  bids  would  be  ac- 
cepted if  filed  after  the  date  fixed 
by  FCC's  notice  but  before  the  dead- 
line set  by  WHDH. 

FCC  sources  indicated  this  was 
one  phase  of  the  policy  to  be  cov- 
ered in  the  rules  which  FCC  said, 
in  announcing  the  proposed  pro- 
cedure in  the  C'rosley-Avco  decision 
[Broadcasting,  Sept.  10],  would  be 
established  to  govern  procedure  in 
transfers  and  assignments.  Un- 
til then,  it  appeared,  particular 
circumstances  will  be  taken  into 
consideration  in  each  case,  with  the 
policy  suggested  in  the  Crosley- 
Avco  decision  serving  as  a  guide 
rather  than  a  set  standard. 

Whichever  deadline  may  be  con- 
sidered final  in  the  WHDH  case, 
no  competitive  bids  had  been  re- 
ceived last  week. 

Meanwhile,  the  FCC  inserted 
notices  in  the  Federal  Register 
calling  attention  to  the  proposed 
transfer  of  control  of  KMTR  Ra- 
dio Corp.,  licensee  of  KMTR  Los 
Angeles,  and  proposed  assignment 
of  license  of  KROY  Sacramento. 


connection  with  these  other  public 
services — perhaps  not — I  do  not 
know  about  that,"  added  Rep. 
Taber. 

Rep.  Ludlow  (D-Ind.)  also  dis- 
played keen  interest  in  radio's 
profits,  asking:  "Under  the  law 
which  you  operate  and  in  your  ad- 
ministrative procedure  do  you  take 
into  consideration  a  profit  of  a  sta- 
tion? Do  you  let  them  make  all  they 
can?  That  is  none  of  your  busi- 
ness?" Chairman  Porter  replied: 

"There  is  some  view  in  the  Com- 
mission, which  I  share,  that  stations 
with  this  public  franchise  making 
that  kind  of  profit  owe  something 
to  the  public  in  the  services  per- 
formed and  so  we  look  at  their  re- 
newal applications  with  that  in 
mind."  Mr.  Porter  had  testified  that 
radio's  profit  was  200%  of  depre- 
ciated plant  value,  declaring  that 
broadcasting  "is  an  enormously  pro- 
fitable industry". 


The  applicants  are  advertising  the 
contemplated  transfers  in  newspa- 
pers in  their  respective  cities. 

The  notice  on  KROY  says  license 
of  the  standard  station  is  proposed 
for  assignment  to  Harmco  Inc., 
Sacramento,  from  Royal  Miller, 
Marion  Miller,  L.  H.  Penney  and 
Gladys  Penney,  doing  business  as 
Royal  Miller  Radio.  Purchase  price 
under  an  agreement  dated  Oct.  25 
is  $150,000.  Competitive  bids  will  be 
accepted  by  FCC  for  60  days  from 
Nov.  14,  date  of  the  application. 

The  KMTR  case  involves  trans- 
fer of  control  from  Marilynne  Dal- 
ton  Alcorn  and  other  stockholders 
to  Dorothy  S.  Thackrey  of  New 
York  City.  FCC's  notice  said  pur- 
chaser had  agreed  to  buy  747% 
shares  of  the  1,000  shares  of  com- 
mon voting  stock  issued  and  out- 
standing, for  $375  a  share,  "sub- 
ject to  certain  adjustments".  The 
notice  says  other  bids  will  be  ac- 
ceptable for  60  days  from  Nov.  9. 
The  agreement,  however,  stipulates 
that  it  shall  become  null  and  void 
unless  approved  by  FCC  by  Dec. 
31,  but  this  is  subject  to  purchas- 
er's option  to  extend  the  time  to 
March  31. 


Lecture  at  Georgia  U. 

THREE  radio  executives  have 
served  as  special  lecturers  at  the 
Henry  W.  Grady  School  of  Jour- 
nalism, U.  of  Georgia,  during  the 
autumn  quarter.  Leonard  Reinsch, 
director  of  the  Cox  stations,  and 
radio  adviser  to  President  Truman, 
spoke  on  the  President  and  on  the 
broadcast  mission  to  Europe. 
Wright  Bryan,  commentator  on 
WSB  Atlanta  and  NBC,  and  editor 
of  the  Atlanta  Journal,  spoke  as  a 
Press  Institute  guest.  Wilton  E. 
Cobb,  manager  of  WMAZ  Macon, 
Ga.,  and  a  duPont  award  winner, 
discussed  broadcasting  as  a  career. 


Snow  in  September. 


down  South... 


Cotton  is  the  16-county 
WSPA-Piedmont's  largest 
money  crop.  Over  27,500,000 
baled -pounds  each  year  are 
produced  in  Spartanburg 
County  alone. 


WSPA 


Page  72    •    December  31  1945 


SPARTANBURG, 
SOUTH  CAROLINA 

Home  of  Camp  Croft 

5000  watt*  Day,  1000  watt*  Night 

950  kilocycle*.  Rep.  by  Hollingbery 

BROADCASTING    •  Telecasting 


Gen,  Cramer;  Andrew  Haley  Form  Law 
Partnership:  Phil  Baker  Joins  Firm 


Goodnow,  Hilker  Join 
Weldon  &  Carr  Office 


Gen.  Cramer 


MAJ.  GEN.  MYRON  C.  CRAMER 
and  Andrew  G.  Haley  formed  a 
partnership  as  Cramer  &  Haley, 
radio  lawyers,  in  Washington  effec- 
tive Dec.  1,  the  day  after  Gen. 

Cramer's  retire- 
ment as  Judge 
Advocate  General 
of  the  Army. 
Philip  M.  Baker, 
a  member  of  Mr. 
Haley's  staff,  is 
associated  with 
the  firm.  Offices 
are  in  the  Earle 
Bldg.,  Washing- 
ton 4,  D.  C. 

Gen.  Cramer, 
who  received  the  Distinguished 
Service  Medal  and  the  Legion  of 
Merit  from  Secretary  of  War  Rob- 
ert P.  Patterson  on  Oct.  4  and  was 
praised  for  "exceptional  distinc- 
tion" in  solving  "difficult,  com- 
plex and  unprecedented  legal  prob- 
lems" as  Judge  Advocate  General, 
received  his  A.B.  degree  from  Wes- 
leyan  U.,  Middletown,  Conn.,  and 
his  law  degree  from  Harvard  U. 
He  practiced  law  in  New  York  for 
three  years  and  was  deputy  prose- 
cuting attorney  for  Pierce  County. 

In  1916  he  was  called  into  Army 
service  for  patrol  duty  on  the 
Mexican  border,  and  in  the  first 
World  War  he  went  to  France  as 
a  captain  with  the  41st  Division, 


returning  in  1919  as  a  lieutenant 
colonel.  He  was  awarded  the  Ordre 
de  l'Etoile  Noir  of  France. 

Later  commissioned  major,  Judge 
Advocate  General's  Dept.,  Regular 
Army,  he  was  appointed  Judge  Ad- 
vocate General  on  Dec.  1,  1941.  His 
Army  career  includes  assignments 
as  assistant  professor  of  law,  U.  S. 
Military  Academy,  West  Point,  and 
chief  of  the  Contracts  Division,  Of- 
fice of  Judge  Advocate  General. 

Lauded  by  Patterson 

Secretary  Patterson  lauded  "his 
aggressive  leadership  and  astute 
judgment"  as  Judge  Advocate  Gen- 
eral. 

Mr.  Haley,  who  received  his  AB 
degree  from  George  Washington  U. 
and  law  degree  from  Georgetown 
U.,  Washington,  has  practiced  law 
in  Washington  for  seven  years.  He 
was  counsel  for  FCC,  1934-39,  after 
practicing  law  in  Tacoma  1928-34. 
Following  outbreak  of  war  he  en- 
tered military  service  as  a  major, 
Judge  Advocate  General's  Dept., 
Headquarters,  AAF.  In  September 
1942  he  was  relieved  of  active  duty 
to  become  president  of  Aerojet 
Engineering  Corp.,  Pasadena,  C'al., 
which  was  engaged  in  wartime 
rocket  and  jet  propulsion  power 
work.  With  the  end  of  the  war  he 
returned  to  fulltime  law  practice. 

In  September  1945  he  was  ap- 
pointed adviser  on  aircraft  to  the 
Senate  Special  Committee  investi- 
gating the  National  Defense  Pro- 
gram (Mead  Committee).  He  has 
contributed  numerous  articles  to 
law  reviews,  including  "The  Law 
on  Radio  Programs",  which  was 
made  a  Senate  document. 

Mr.  Baker  received  his  law  de- 
gree from  Georgetown  U.  and  has 
been  a  member  of  the  bar  of  the 
District  of  Columbia  for  12  years. 
Before  joining  Mr.  Haley's  staff 
he  was  counsel  for  the  FCC  and 
other  Federal  agencies  for  several 
years. 


NAB  PROGRAM  DEPT. 
TO  BE  CONSIDERED 

FORMATION  of  a  program  de- 
partment in  the  NAB  will  be  con- 
sidered at  a  meeting  to  be  held 
Dec.  10-11  in  New  York  by  the 
Program  Managers  Organization 
Committee,  appointed  after  the 
NAB  Board  of  Directors  asked  for 
suggestions  on  the  subject.  Meet- 
ing will  be  held  at  the  BMB  board 
room. 

Chairman  of  the  committee  is 
Harold  Fair,  WHO  Des  Moines. 
Other  members  are  Henry  W.  Sla- 
vick,  WMC  Memphis;  Eugene 
Carr,  WHBC  Canton,  0.;  Howard 
R.  Chamberlain,  WLW  Cincinnati; 
Ralph  W.  Hardy,  KSL  Salt  Lake 
City;  Clarence  L.  Menser,  NBC; 
Douglas  Coulter,  CBS. 


McElroy  Announces 
JACK  McELROY  has  been  assigned  an- 
nouncer on  "Round-TJp  Time",  Holly- 
wood-originating sustaining  series  on 
American. 

sting 


Mr.  Hilker 


Mr.  Goodnow 


ARTHUR  GOODNOW,  of  West- 
inghouse  Electric  Corp.,  and  Ross 
Hilker,  of  KSTP  St.  Paul,  have 
joined  the  consulting  engineering 
firm  of  Weldon  &  Carr.  Mr.  Good- 
now was  chief  engineer  in  charge 
of  AM  and  FM  broadcast  trans- 
mitter development  at  Westing- 
house  and  Mr.  Hilker  was  techni- 
cal supervisor  of  KSTP. 

Mr.  Goodnow,  a  graduate  of  Ar- 
mour Institute  of  Technology,  was 
with  RCA  Marine  Division,  later 
chief  engineer  of  WJJD  Chicago. 
He  joined  Westinghouse  in  1931 
and  was  audio  supervisor  at  KYW 
Chicago,  KDKA  Pittsburgh  and 
again  KYW  when  it  moved  to  Phil- 
adelphia. Transferred  to  the  West- 
inghouse radio  division,  he  super- 
vised installation  of  50  kw  trans- 
mitters at  WBZ  Boston,  WPTF 
Raleigh,  WBBM  Chicago  and 
KXEL  Waterloo.  Since  last  Decem- 
ber he  has  been  in  charge  of  broad- 
cast transmitter  development. 

Mr.  Hilker  majored  in  engineer- 
ing at  U.  of  Minnesota,  working 
at  KSTP  and  at  WCAL  Northfield, 
Minn.,  while  in  school.  He  joined 
KSTP  after  leaving  school,  becom- 
ing technical  supervisor  in  1942, 
and  also  was  radio  engineer  for  the 
state.  He  carried  out  construction 
of  the  new  KSTP  studios  and  was 
in  charge  of  television  research.  He 
is  chief  mechanical  engineer  for 
Weldon  &  Carr. 


MORE 

Drum  <*P  business 

with 


Young  Wins  Award 

PHILIP  A.  YOUNG,  copy  chief  of 
the  radio  department  of  N.  W. 
Ayer  &  Son  Inc.,  New  York,  is 
winner  of  the  national  radio  script 
contest  sponsored  by  the  National 
Council  of  the  YMCA  to  promote 
greater  understanding  of  other  peo- 
ples of  the  world.  Prize  awarded  is 
$500  and  a  guarantee  of  produc- 
tion. Young  built  his  script,  en- 
titled "Nine  September",  around  a 
night  encounter  on  Iwo  Jima  be- 
tween two  GI's,  a  Negro,  a  Jew, 
and  a  wounded  American-educated 
Japanese  soldier.  Play  points  out 
that  people,  no  matter  what  their 
race  or  creed,  are  the  same  the 
world  over.  Judges  were  Mrs  Dor- 
othy Lewis,  Co-ordinator  of  Lis- 
tener Activity,  NAB;  Richard  Mc- 
Donagh,  manager  of  script  division, 
NBC;  Dr.  Harrison  Summers. 
American  director  of  Public  Serv- 
ice; Peter  Lyon,  president  of  the 
Radio  Writers  Guild;  Earle  Mc- 
Gill,  producer-director,  formerly 
with  CBS;  and  Harper  Sibley, 
chairman,  International  Commit- 
tee of  YMCA. 


EL  PASO,  TEXAS 


WFMJ 

mi* 

The  Rich  Mahoning  Valley 


Ohio's  Third  Market  at  less  cost— affili- 
ate of  the  American  Network. 

Ask  HEADLEYREED 


WFMJ 

YOUNGSTOWN,  OHIO  » 


December  3,  1945    •    Page  73 


IN  PHILADELPHIA 


Philadelphia's 
Host  Powerful  Independent 


THERE'S  ONLY 


STATUE  OF 
LIBERTY 
but 

WM  REACHES  2  NEW  YORKS! 

(The  population  of  WHN's  pri- 
mary  coverage  area  is  15,398,401, 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
Metro-Goldwyn-Mayer— 
Loew's  Affiliate 


f  KILOCYCLES  I 
5000  WATTS  Full  Time1 

American  Broadcasting  Co. 

i  Represented  Nationally  by  J 
,      John  BLAIR  &  CO.  A 


ffre  POPULAR  Station 


flCTIOllS  OF  THE  FCC 


.NOVEMBER  22  to  NOVEMBER  29. 


Decisions  .  .  . 


National  AtpreienUtii*  JOHN  BLAIR  I 

Page  74    •    December  3l  1945 


ACTIONS   BY  COMMISSION 
NOVEMBER  23 

KID  KID  Broadcasting  Co.,  Idaho 
Falls,  Ida. — Announced  adoption  of  de- 
cision approving  application  for  vol. 
assgn.  license  from  KID  Broadcasting 
Co.  to  Idaho  Radio  Corp.  for  $108,000. 
Assignee  71%  owned  by  local  residents, 
including  David  Smith,  pres.,  30%; 
Joseph  E.  Williams,  v-p,  18%.  Other 
29%  held  by  Radio  Service  Corp.  of 
Utah,  KSL  licensee,  and  four  indi- 
viduals connected  with  KSL  interests. 
NOVEMBER  28 

Garwood  Irrigation  Co.,  Garwood, 
Tex. — Granted  land  station,  two  50  w 
portable  and  four  35  w  mobile  units 
to  compose  radio  system  for  use  in  op- 
eration of  irrigation  system  serving 
100,000  acres. 

NOVEMBER  29 

Cancelled  Orders  99  through  99-B 
and  101  relating  to  possession  of  un- 
licensed transmitters  by  individuals, 
manufacturers  and  dealers. 

1230  kc 

Bremerton  Broadcast  Co.,  Bremerton, 
Wash.— Designated  for  hearing  applica- 
tion for  new  station  250  w  unl.  Firm 
is  partnership  composed  of  Bruce  Bart- 
ley  (95%),  attorney,  and  F.  L.  Pruitt, 
Kitsap  County  commisisoner  who  also 
operates  his  own  merchandising,  real 
estate  and  insurance  firm.  Est.  cost 
$15,700. 

1240  kc 

NEW-AM  Central  Washington  Broad- 
casters Inc.,  Ellensburg,  Wash.— Grant- 
ed CP  new  station  250  w  unl.  Officers 
and  stock  holders:  Goodwin  Chase  Jr., 
pres.,  83.33  sh  (33.3%),  who  is  v-p 
Washington  National  Bank;  E.  B.  Cra- 
ney,  sec.-treas.  33.3%,  mgr.  and  50% 
owner  KGIR,  33.3%  KFPY,  50%  KRMB, 
40%  KXL,  40%  KPFA;  Frances  R.  Sy- 
mons,  v-p  33.3,%  35%  KXL,  25%  KGIR 
and  com-mgr.  KFPY.  Est.  cost  $16,000. 
1340  kc 

NEW-AM  The  Middle  Tennessee 
Broadcasting    Co.,    Columbia,  Tenn,— 

Granted  CP  new  station  250  w  unl. 
Stock:  500  sh  commn  $25  par  author- 
ized, issued  and  outstanding.  Officers 
and  stockholders:  R.  H.  McKay  Jr., 
pres.  (287o),  owner  of  fire  insurance 
agency;  R.  M.  McKay  Sr.,  sec.-treas. 
(70%),  banker  and  owner  of  McKay 
Insurance  Agency;  C.  A.  Ross,  v-p 
(1%),  cashier,  Middle  Tennessee  Bank; 
C.  A.  Kennedy,  attny.  (1%).  Est.  cost, 
$8,100. 

Diamond  State  Broadcast  Corp., 
Dover,  Del. — Designated  for  hearing  ap- 
plication for  new  station  250  w  unl. 

NEW-AM  Dorrance  D.  Roderick,  Sil- 
ver City,  N.  M. — Granted  new  station 
250  w  unl.  Permittee  is  newspaper 
publisher  and  owner-operator  KROD. 
Est.  cost  $15,499.  Also  has  filed  for 
Pueblo,  Col.,  and  Odessa,  Tex. 

1400  kc 

Indian  River  Broadcasting  Co.,  Fort 
Pierce,  Fla.— Designated  for  hearing  ap- 
plication for  new  station  250  w  unl. 
Consolidated  with  applications  of 
Southeastern  Broadcasting  Co.,  South- 
ern Media  Corp.,  Ft.  Lauderdale  Broad- 
casting Co.  Indian  River  Broadcasting  is 
composed  of:  Douglas  Silver,  pres.,  150 
sh  (50%),  who  is  freelance  writer,  citrus 
grove  and  farm  owner;  T.  F.  Koblegard, 
v-p  (16.7%),  dir.  Union  Carbide  Co.; 
R.  N.  Koblegard,  sec.-treas.  (16.7%), 
associated  with  two  sons  in  real  estate 
and  motion  picture  theaters;  A.  F.  Law- 
son  (16.7%),  physician  and  owner-op- 
erator Weston  General  Hospital. 

NEW-AM  Gilbert  H.  Kayner  and  How- 
ard H.  Kayner  d/b  Kittitas  Valley 
Broadcasting  Station,  Ellensburg,  Wash. 
— Granted  CP  new  station  250  w  unl. 
Co-partnership.  Gilbert  Kayner  formerly 
owned  Ellensburg  Daily  Record.  Howard 
Kayner  did  radio  and  radar  work  in 
Army.  Est.  cost,  $15,500. 

NEW-AM  E.  Thomas  O'Brien,  Mildred 
O'Brien  Chalberg,  John  Chalberg,  Mabel 
O'Brien  Smith  and  William  Graham  d/b 
Brainerd  Broadcasting  Co.,  Brainerd, 
Minn. — Granted  CP  new  station  250  w 
unl.  Interests:  E.  Thomas  O'Brien  52%, 
merchant,  wholesale  grocer  and  Amer- 


ican Red  Cross  field  director  for  15  mo. 
at  Camp  Hood,  Tex.;  Mildren  O'Brien 
Chalberg  11%;  John  Chalberg  11%, 
teacher;  Mabel  O'Brien  Smith  6%;  Wil- 
liam Graham  20%,  insurance  agent, 
merchant,  part-owner  real  estate  hold- 
ing firm.  Est.  cost  $13,850. 

NEW-AM  McAlester  Broadcasting  Co., 
McAlester,  Okla.— Granted  CP  new  sta- 
tion 250  w  unl.  subject  to  condition 
permittee  make  more  complete  showing 
of  programs  to  be  rendered  prior  to 
license  issuance.  Co-partnership  com- 
posed of  C.  E.  Wilson,  operator-mgr.  oil 
business  for  three  years  and  announcer- 
operator  at  KWIL  one  year,  and  P.  D. 
Jackson,  for  nine  years  in  insurance 
sales  supervisory  work.  Est.  cost  $14,070. 
1450  kc 

NEW-AM   W.    R.   Frier,  Cartersville, 

Ga. — Granted  CP  new  station  250  w 
unl.  Permittee  is  owner  Bartow  Herald, 
Centerville,  Ga.,  half-owner  Enter- 
prise Publishing  Co.,  Douglas,  Ga.  Est. 
cost  $11,050. 

NEW-AM  Lowell  F.  Arterburn  d/b 
Athens  Broadcasting  Co.,  Athens,  Tenn. 
— Granted  CP  new  station  250  w  unl. 
Arterburn  is  publisher-editor  Daily 
Post  Athenian.  Est.  cost  $14,369. 

1490  kc 

James  S.  Rivers  tr/as  Southeastern 
Broadcasting    Co.,   Fort   Pierce,   Fla. — 

Designated  for  hearing  application  for 
new  station  250  w  unl.  Consolidated 
with  applications  of  Indian  River 
Broadcasting,  Southern  Media  Corp., 
Ft.  Lauderdale  Broadcasting  Co.  Riv- 
ers in  gen.  mgr.  WMJM. 

NEW-AM  Joseph  P.  Ernst,  Worland, 
Wyo.— Granted  CP  new  station  250  w 
unl.  Ernst  has  been  chief  engineer 
KOMO-KJR,  formerly  engineer  with 
KONP  KTBI  KVOS.  Est.  cost  $6,060. 

NEW-AM  R.  O.  Hardin  and  Verna  S. 
Hardin  tr/as  Athens  Broadcasting  Co., 
Athens,  Tenn. — Granted  CP  new  sta- 
tion 250  w  unl.  Co-partnership.  R.  O. 
Hardin  has  been  movie  projectionist 
for  27  years,  also  amateur  radio  opera- 
tor. Last  six  months  of  1944  he  did 
special  construction  work  on  secret 
electronic  equipment  for  Clinton  Labs., 
Oak  Ridge,  Tenn.  V.  S.  Hardin  has  been 
dancing  instructor  eight  years,  two 
years  amusement  park  manager.  Est. 
cost  $6,550. 

NEW-AM  S.  Marvin  Griffin,  Bain- 
bridge,  Ga. — Granted  CP  new  station 
250  w  unl.  Permittee  since  1944  has 
been  Adjutant  General,  State  of  Geor- 
gia, and  is  former  newspaper  editor  and 
publisher.  Est.  cost  $11,500. 

NEW-AM  Frankfort  Broadcasting  Co., 
Frankfort,  Ky.— Granted  CP  new  sta- 
tion 250  w  unl.  Stock:  300  sh  $100  par 
authorized,  200  sh  issued  and  outstand- 
ing. Officers  and  stockholders:  J.  S. 
Yager,  pres.,  50  sh  (25%)  subscribed, 
who  is  asphalt  engineer  and  attny; 
Clarence  H.  Fleming,  v-p  (25%  sub.), 
Army  captain  and  farmer;  Roger  Adams, 
sec.-treas.  (5%  sub.),  president  State 
National  Bank,  Frankfort.  Remaining 
interest  held  by  local  business  and 
professional  men,  none  of  whom  have 
other  radio  interests.  Est.  cost  $13,300. 

NEW-AM  Glasgow  Broadcasting  Co., 
Glasgow,  Ky. — Granted  CP  new  station 
250  w  unl.  Stock:  350  sh  $100  par  au- 
thorized, issued  and  outstanding.  Stock- 
holders and  officers;  Gordon  Brown, 
pres.,  owner  Brown  Ice  Cream  Co.;  J. 
H.  Webb,  v-p,  partner  in  Ideal  Chevro- 
let Co.;  Nelle  B.  Vaughan,  sec,  former 
Kentucky  State  Commissioner  of  Parks; 
Glasgow  Realty  Co.,  42.9A%;  Murrell 
Davis,  14.3%,  mgr.  National  Stores;  V. 
H.  Jones,  J.  B.  Rogers  and  W.  H.  Conk- 
lin  each  8.9%;  William  P.  Gillenwaters, 
7.1%,  mgr.  Fair  Stores.  Est.  cost  $16,200. 

ADMINISTRATIVE  BOARD  ACTIONS 
NOVEMBER  26 
(Reported  by  FCC  Nov.  28) 

WFEB  Alabama  Broadcasting  Co., 
Sylacauga,  Ala. — Granted  authority  to 
install  new  automatic  frequency  con- 
trol unit. 

KEEW  Radio  Station  KEEW  Ltd., 
Brownsville,  Tex. — Granted  authority  to 
determine  operating  power  by  direct 
measurement  of  ant.  power. 

WLEE  Thomas  Garland  Tinsley  Jr., 
Richmond,  Va. — Granted  license  to  cov- 
er CP  authorizing  new  station  1450  kc 
250  w  unl.  except  when  WBBL  operates. 
Also   granted   authority   to  deter 


operating  power  by  direct  measurement 
of  ant.  power. 

WBBL  Grace  Covenant  Presbyterian 
Church,  M.  A.  Sutton,  Agt.,  Richmond, 
Va. — Granted  license  to  cover  CP  au- 
thorizing change  frequency  to  1450  kc, 
increase  power  to  '250  w,  changes  in 
hours  operation.  Also  granted  author- 
ity to  determine  operating  power  by 
direct  measurement  of  ant.  power. 

KCHD  KMAJ  Inc.,  Grand  Island,  Neb. 
— Granted  license  to  cover  CP  authoriz- 
ing new  relay  station  to  be  used  with 
KMAJ;  frequencies  30.82,  33.74,  35.82, 
37.98  mc;  50  w. 

WMRW  Textile  Broadcasting  Co., 
area  of  Greenville,  S.  C— Granted  li- 
cense to  cover  CP  for  new  relay  sta- 
tion to  be  used  with  WMRC;  frequen- 
cies 33.38,  35.02,  37.62,  39.82  mc,  2  w. 

W9XEV  Evansville  on  the  Air  Inc., 
Glenwood,  Ind.— Granted  mod.  develop- 
mental station  CP  for  extension  com- 
pletion date  to  1-19-46. 

ACTIONS    ON  MOTIONS 

(By  Comr.  Wakefield) 
NOVEMBER  29 
Capitol  Broadcasting  Corp.,  Charles- 
ton, W.  Va.— Granted  petition  for  leave 
to  amend  application  for  new  station 
to  show  changes  in  stockholders; 
amendment  filed  with  petition  was  ac- 
cepted. 

WCPO  Scripps-Howard  Radio  Inc., 
Cincinnati— Granted  motion  for  leave 
to  amend  application  for  CP;  amend- 
ment filed  with  motion  was  accepted. 
Also  granted  petition  for  leave  to  in- 
tervene in  hearing  now  set  12-19-45  on 
application  of  Voice  of  Marion  for  new 
station   Marion,  Ind. 

WHBU  Anderson  Broadcasting  Co., 
Anderson,  Ind.— Granted  petition  for 
leave  to  amend  application  of  Chroni- 
cle Publishing  Co.  for  new  station 
Marion,  Ind. 

New  Iberia  Broadcasting  Co.,  New 
Iberia,  La.— Granted  motion  insofar  as 
it  seeks  30-day  continuance  on  hear- 
ing on  application  for  new  station; 
hearing  now  set  12-3-45  continued  to 
1-2-46. 

Copper  City  Broadcasting  Corp., 
Rome,  N.  Y.— Denied  petition  for  con- 
tinuance to  1-15-46  of  consolidated 
hearing  on  Utica  and  Rome,  N.  Y.,  ap- 
plications now  set  12-10-45,  and  or- 
dered hearing  transferred  to  Rome  to 
be  held  on  date  now  set,  provided, 
however,  hearing  may  be  adjourned  to 
Utica  at  discretion  of  presiding  officer, 
and  that  it  shall  be  adjourned  to 
offices  of  FCC  in  Washington  12-13-45 
for  presentation  of  additional  evidence. 
Commission  further  ordered  that  not 
less  than  5  days  before  said  hearing  at 
Rome,  all  applicants  who  desire  to  take 
testimony  of  witnesses  shall  so  notify 
FCC  and  all  parties  to  proceeding,  and 
in  such  notification  they  shall  specify 
name  and  address  of  each  witness  and 
matter  and  facts  concerning  which  it  is 
expected  such  witness  will  testify. 


Applications 


NOVEMBER  23 
1150  kc 

KSWO  Oklahoma  Quality  Broadcast- 
ing Co.,  Lawton,  Okla.— Authority  to 
determine  operating  power  by  direct 
measurement  of  ant.  power. 

1230  kc 

KFDA  Amarillo  Broadcasting  Corp., 
Amarillo,  Tex.— Same. 

1450  kc 

WGOV  E.  D.  Rivers,  Valdosta,  Ga.— 

Same. 

Amendments 
Commonwealth    Broadcasting  Corp., 
Danville,  Ky.— CP  new  station  1490  kc 


NATIONAL  DESIGN  SERVICE 

Consulting  Radio  Engineers 

AM  •  FM  •  TV 

STUDIOS  DESIGNED  &  BUILT 

N.  Y.  C.        96  Liberty  St.  BE  3-0207 

1129  Vermont  Ave.,  N.  W.  RE-1464 
Washington,  D.  C. 


BROADCASTING    •  Telecasting 


250  w  unl.,  amended  to  request  1230 
kc  100  w. 

Norfolk  Broadcasting  Corp.,  Norfolk, 
Va. — CP  new  station  1200  kc  250  w  D, 
amended  to  request  1220  kc. 

Fred  Weber,  E.  A.  Stephens  and  Wil- 
liam H.  Talbot  d/b  Texas  Broadcasters, 
Houston,  Tex.— CP  new  station  1580  kc 
500  w  N  1  kw  D  unl.,  amended  to  re- 
quest 1590  kc  1  kw  D. 

WTCN  Minnesota  Broadcasting  Corp., 
Minneapolis— CP  change  1280  kc  to  710 
kc,  1  kw  N  5  kw  D  to  10  kw  DN  and  in- 
stall new  trans,  and  DA-N  and  change 
trans,  site,  amended  re  changes  in  DA. 

Vincent  S.  Barker  and  Gladys  J. 
Barker  d/b  Freeport  Broadcasting  Co., 
Freeport,  111.— CP  new  station  1400  kc 
250  w  unl.,  amended  to  request  1570  kc 
1  kw  D,  changes  in  trans,  equip,  and 
change  trans,  site. 

NOVEMBER  26 
LICENSE  renewal  applications  were 
received  for  following  standard  sta- 
tions: WTMV  WDBC  WMBN  WBTA 
KBST  KTBI  KEYS  WGRM  KRNR 
KSRO  KFFA  KBON.  Also  relays  KEJO 
WBWB. 

620  kc 

WLBZ  Maine  Broadcasting  Co.,  Ban- 
gor, Me. — Authority  to  determine  operat- 
ing power  by  direct  measurement  of 
ant.  power  for  non-directional  ant.  D. 

580  kc 

TRANSFER  WTAG  Worcester  Tele- 
gram Publishing  Co.,  Worcester,  Mass. 
— Vol.  assgn.  license  to  WTAG  Inc., 
wholly  owned  subsidiary  firm.  Purpose 
is  to  separate  financial  structures.  As- 
sets of  $165,000  plus  cash  to  total  $300,- 
000  to  be  transferred  to  subsidiary. 
Newspaper  to  receive  like  in  stock. 
Authorized  capital  WTAG  Inc.  $500,000. 
Legal  counsel — Karl  A.  Smith,  Wash- 
ington. 

650  kc 

KXRO  KXRO  Inc.,  Aberdeen,  Wash.— 
CP  change  1340  kc  to  650  kc,  increase 
250  w  to  1  kw,  install  new  trans,  and 
new  verticle  ant.  and  change  trans, 
site. 

1230  kc 

TRANSFER  KGDE  Charles  L.  Jaren, 
Fergus  Falls,  Minn. — Vol.  assgn.  license 
from  Charles  L.  Jaren  to  Fergus  Radio 
Corp.  for  $50,000.  Fergus  Radio  officers 
and  stockholders:  Roger  L.  Dell,  pres. 
(33.3%),  attny;  Clara  Dell,  v-p  (33.3%); 
Harold  L.  Dell,  sec.-treas.  (33.3%),  attny. 
Legal  counsel  ■ —  Fisher  &  Wayland, 
Washington. 

1340  kc 

TRANSFER  KAND  Navarro  Broadcast- 
ing Assn.,  Corsicana,  Tex. — Vol.  assgn. 
license  to  Alto  Inc.  for  $25,000.  Half 
interest  in  Navarro  Broadcasting  is  held 
each  by  J.  C.  West,  pres.,.  who  holds 
10%  interest  in  assignee,  and  Frederick 
Slauson.  Alto  stock:  500  sh  $100  par. 
Major  stockholders  and  officers:  P.  M. 
Stevenson,  pres.,  90  sh  (18%);  Wesley 
M.  West,  v-p  and  sec,  28%;  C.  V.  Upton, 
v-p  and  treas.,  5%;  T.  C.  Stone,  asst. 
treas.  and  asst.  sec.  All  are  local  busi- 
nessmen. Total  of  140  sh  is  held  by 
group  affiliated  with  or  having  inter- 
ests in  KRLD  or  Times  Herald  Printing 
Co.,  parent  firm.  These  include:  T.  C. 
Gooch,  D.  A.  Greenwell,  Allen  Merriam, 
B.  C.  Jefferson,  E.  K.  Mead,  Ruth  F. 
De  Varney,  Roy  Flynn,  John  W.  Run- 
yon,  Clyde  A.  Taber,  C.  V.  Upton.  Legal 
counsel — James  Lawrence  Fly,  New 
York. 

TRANSFER  KRND  The  Bend  Bulle- 
tin, Bend.,  Ore. — Vol.  assgn.  license  to 
Central  Oregon  Broadcasting  Co.  No 
money  involved.  Shift  is  to  separate 
newspaper  from  station  and  give  Frank 
H.  Loggan,  present  general  manager, 
majority  control  in  new  firm  for  his 
share  in  Bulletin.  Present  holdings  in 
Bulletin:  Henry  N.  Fowler,  pres.,  45  sh 
(30%);  F.  H.  Loggan,  v-p,  10%;  Robert 
W.  Sawyer,  sec-treas.,  60%.  Central 
Oregon  holdings  to  be:  F.  H.  Loggan, 
pres.  and  sec,  60%;  H.  W.  Fowler,  treas., 
20%;  R.  W.  Sawyer,  v-p,  20%.  Legal 
counsel — Fisher  &  Wayland,  Washing- 
ton. 

Amendments 

The  Eagle-Gazette  Co.,  Lancaster,  O. 
— CP  new  station  880  kc  1  kw  D,  amend- 
ed re  equip,  changes. 

National  Broadcasting  Co.  Inc.,  Cleve- 
land— CP  new  FM  (Metropolitan)  sta- 
tion on  Channel  55  (98.9  mc)  and  cov- 
erage to  be  determined,  amended  to 
change  coverage  to  10,950  sq.  mi.,  change 
trans,  equip.,  specify  population  as 
2,501,475  and  specify  ant.  system. 

Dixie  Broadcasting  Co.,  Montgomery, 
Ala. — CP  new  station  800  kc  250  w  D, 


amended  to  request  1  kw,  change  type 
trans,  and  make  changes  ant.  system. 

George  H.  Thomas,  James  J.  David- 
son Jr.  and  Daniel  H.  Castille  d/b  New 
Iberia  Broadcasting  Co.,  New  Iberia,  La. 
—CP  new  station  1240  kc  250  w  unl., 
amended  re  ant.  changes. 

Rome  Broadcasting  Corp.,  Rome,  Ga. 
— CP  new  FM  (Metropolitan)  station  on 
48.1  mc  and  coverage  of  approx.  8,000 
sq.  mi.,  amended  to  request  Channel 
39  (95.7  mc),  change  coverage  to  7,641 
sq.  mi.,  change  trans,  site  and  specify 
population   as  484,929. 

Independent  Broadcasting  Co.,  Des 
Moines,  la.— CP  new  station  940  kc  250 
w  N  1  kw  D  unl.,  amended  to  change 
power  to  10  kw  DN,  install  DA-N  and 
change  trans,  site  from  Des  Moines  to 
near  Ford,  la. 

National  Broadcasting  Co.  Inc.,  Chi- 
cago— CP  new  FM  (Metropolitan)  sta- 
tion on  Channel  55  (98.9  mc)  and  cov- 
erage of  10,800  sq.  mi.,  amended  to 
change  coverage  to  10,400  sq.  mi.,  change 
type  trans,  changes  in  ant.  system. 

KPOW  Albert  Joseph  Meyer,  Powell, 
Wyo.— Cp  change  1230  kc  to  1260  kc, 
increase  250  w  and  1  kw,  install  new 
trans,  and  DA-N  and  change  trans,  site, 
amended  to  change  trans,  site. 

E.  L.  Barker,  Claribel  Barker,  T.  H. 
Canfield,  Opal  A.  Canfield  and  Charles 
M.  O'Brien  Jr.,  San  Jose,  Cal. — CP  new 
station  1170  kc  5  kw  DA  unl.,  amended 
to  change  name  of  George  M.  O'Brien 
Jr.  to  read  Charles  M.  O'Brien  Jr. 

National  Broadcasting  Co.  Inc.,  San 
Francisco— CP  new  FM  (Metropolitan) 
station  on  Channel  55  (98.9  mc)  and 
coverage  to  be  determined,  amended  to 
specify  coverage  of  13,580  sq.  mi.,  change 
type  trans,  and  trans,  site  from  within 
35  mi.  of  San  Francisco  to  San  Bruno, 
Cal.,  specify  population  as  2,001,544  and 
specify  ant.  system. 

Application  Dismissed 
The    American    Network    Inc.,  New 
York — CP  new  FM  station  on  47.9  mc, 
8,840  sq.  mi.  (request  of  attorney). 

Petition  to  Reinstate 
WHEB  WHEB  Inc.,  Portsmouth,  N.  H. 

— Petition  to  reinstate  application  for 
CP  change  hours  operation  from  limited 
to  WSB  to  unl.,  install  DA-N  (750  kc). 

NOVEMBER  27 
Amendments 

The  Yankee  Network  Inc.,  Boston — 
CP  new  FM  (Metropolitan)  station  on 
Channel  25  (92.9  mc)  and  coverage  not 
specified,  amended  to  change  frequency 
to  Channel  66  (101.1  mc). 

The  Yankee  Network  Inc.,  Providence, 
R.  I— CP  new  FM  (Metropolitan)  sta- 
tion on  Channel  43  (96.5  mc)  and  cov- 
erage not  specified,  amended  to  re- 
quest Channel  56  (99.1  mc). 

The  Yankee  Network  Inc.,  Bridge- 
port, Conn. — CP  new  FM  (Metropolitan) 
station  on  Channel  72  (102.3  mc)  cov- 
erage not  specified,  amended  to  change 
frequency  to  Channel  67  (101.3  mc). 

Baltimore  Broadcasting  Corp.,  Balti- 
more— CP  new  FM  (Metropolitan)  sta- 
tion on  48.3  mc  with  3,600  sq.  mi.  cov- 
erage, amended  to  change  trans,  site 
from  Baltimore  to  near  Towson,  Md., 
and  change  type  trans,  and  ant.  system. 

Alfred  H.  Temple,  Alma  Horn  Temple 
and  Dr.  Frederick  Fayne  Kumm  d/b 
Deep  South  Radioways,  Lake  City,  Fla. 
— CP  new  station  1340  kc  250  w  unl., 
amended  to  specify  trans,  site. 

A.  H.  Belo  Corp.,  Dallas,  Tex. — CP  new 
FM  (Metropolitan)  station  on  frequency 
between  43.1  and  44.3  mc  and  coverage 
of  approx.  22,700  sq.  mi.,  amended  to 
specify  max.  power  of  10  kw,  ant.  system 
and  change  trans,  site  from  Dallas 
County  to  Dallas. 

Missionary  Society  of  St.  Paul  the 
Apostle,  New  York— CP  new  station 
1130  kc  10  kw  unl.,  amended  to  specify 
trans,  site  as  Belleville  Turnpike, 
Kearney,  N.  J. 

NOVEMBER  28 
Amendments 
Hearst  Radio  Inc.,  Baltimore — CP  new 

FM  (Metropolitan)  station  on  43.7  mc 
and  coverage  of  8,857.6  sq.  mi.,  amended 
to  change  frequency  to  Channel  45 
(96.9  mc),  make  changes  in  type  trans, 
and  ant.  system  and  change  trans,  site 
from  Baltimore  to  Randallstown,  Md. 

WJHL  Inc.,  Johnson  City,  Tenn.— CP 
new  FM  (Metropolitan)  station  on  fre- 
quency to  be  set  by  FCC  and  with  8,000 
sq.  mi.  coverage,  amended  to  change 
ant.  system. 

Paul  F.  McRoy,  John  H.  Searing,  Ann 
E.  Searing  d/b  Southern  Illinois  Broad- 
casting Partnership,  Carbondale,  111. — 
CP  new  FM  station  on  frequency  to 
be  set  by  FCC  and  coverage  of  6,506  sq. 
mi.,   amended   to   change   name  from 


TV  SHOW  OJV  WBKB 
FOR  ACROBAT  SHOES 

FIRST  of  a  contemplated  series 
of  television  shows  planned  by 
Ruthrauff  &  Ryan,  Chicago,  for 
Acrobat  Shoe  Co.,  division  of  Gen- 
eral Shoe  Corp.,  Nashville,  was  pre- 
sented Wednesday  by  Marshall 
field  &  Co.  over  WBKB  Chicago. 
Titled  Amazing  Adventure  of 
Tumblin  Tim,  the  fantasy  show  re- 
volved around  Tumblin  Tim,  new 
animated  trademark  of  Acrobat 
Shoes,  and  a  tree  ornamented  with 
Acrobat  shoes. 


Hornet  Appoints  Mayers 
HORNET  MOTORS,  Fresno,  Cal.  (manu- 
facturers of  midget  motors  for  model 
airplanes),  has  appointed  The  Mayers 
Co.,  Los  Angeles,  to  handle  advertising. 

George  A.  Carlin 
GEORGE  A.  CARLIN,  54,  editor  and 
general  manager  of  United  Features 
Syndicate,  New  York,  died  at  New  York 
Hospital  Nov.  28.  In  his  association  with 
United  Features  Syndicate,  he  provided 
newspaper  features  adaptable  for  broad- 
casting, and  distributed  the  work  of 
many  famous  columnists. 

Col.  Kirby  to  Speak 
COL.  ED  KIRBY,  public  relations  con- 
sultant to  the  NAB,  will  speak  Dec.  5 
at  a  luncheon  meeting  of  the  Overseas 
Press  Club,  New  York. 

Record  Shop 
COLUMBIA  RECORDING  Corp.,  Bridge- 
port (phonograph  records),  will  start 
half-hour  late-afternoon  "Columbia 
Record  Shop  With  Martin  Block"  on 
Jan.  12  on  55  scattered  stations  through- 
out the  country.  Program  will  feature 
latest  popular  releases  on  Columbia  rec- 
ords with  transcribed  commentary  by 
Martin  Block.  Program  will  be  heard 
weekly,  with  more  stations  expected  to 
be  added.  Agency  is  Benton  &  Bowles, 
New  York. 

Gillette  Football  Schedule 
GILLETTE  Safety  Razor  Co.,  Boston, 
on  New  Year's  Day  will  sponsor  broad- 
casts of  four  football  games  on  three 
networks.  On  Mutual  the  Gillette  sched- 
ule calls  for  broadcast  of  the  Cotton 
Bowl  game  at  Dallas  on  255  stations, 
starting  at  2  p.m.  (EST)  to  be  imme- 
diately followed  by  the  all-star  East- 
West  game  at  San  Francisco  on  279 
Mutual  stations,  starting  at  approxi- 
mately 4:45  p.m.  (EST).  CBS  will  broad- 
cast the  Orange  Bowl  game  and  Ameri- 
can the  Sugar  Bowl  game.  Arrangements 
are  being  made  to  broadcast  games  to 
American  troops  abroad  through  facili- 
ties of  Armed  Forces  Radio  Service. 
Broadcasts  were  arranged  by  Maxon 
Inc.,  New  York,  Gillette  agency. 


Paul  F.  McRoy,  John  H.  Searing,  Ann 
E  Searing  d/b  Southern  Illinois  Broad- 
casting Co.  to  Paul  F.  McRoy,  John  H. 
Searing,  Ann  E.  Searing  d/b  Southern 
Illinois  Broadcasting  Partnership. 

Arthur  H.  Croghan,  Santa  Monica, 
Cal. — CP  new  standard  station  750  kc  1 
kw  limited  hours,  amended  to  specify 
trans,  site  as  "To  be  determined,  Los 
Angeles  County,  California". 

NOVEMBER  29 
1450  kc 

WMAJ  Centre  Broadcasters  Inc.,  State 
College,  Pa. — License  to  cover  CP  as 
mod.  for  new  station.  Also  authority  to 
determine  operating  power  by  direct 
measurement  of  ant.  power. 

1490  kc 

KVAL  Radio  Station  KEEW  Ltd., 
Brownsville,  Tex. — CP  for  changes  in 
trans,  equip. 

Amendments 

United  Broadcasting  Co.,  Cleveland — 
CP  new  FM  station  on  48.5  mc,  8,420  sq. 
mi.  coverage,  amended  to  change  trans, 
site  from  Cleveland  to  Seven  Hills, 
O.,  change  type  trans,  and  make 
changes  in  ant.  system. 

Lloyd  A.  Pixley,  Martha  P.  Pixley, 
Milton  A.  Pixley  and  Grace  M.  Pixley 
d/b  The  Pixleys,  Columbus,  O.— CP  new 
FM  (Metropolitan)  station  on  48.5  mc 
with  12,500  sq.  mi.  coverage,  amended 
to  change  frequency  to  "To  be  selected 
by  FCC",  coverage  to  11,690  sq.  mi., 
change  trans,  and  studio  sites,  popu- 
lation from  1,022,711  to  995,616,  make 
changes  in  ant.  system  and  change 
type  trans. 


"That's  the  silent  partner  of  WGAC 
Augusta,  Ga.,  they  go  all  out  lor 
program  promotion.'' 


WPRC 

£  WD  R  C  —  F  M  SB 


..tin  worn** 


IkeJlateit 

AIRLINE  SCHEDULES 


AMERICAN  AVIATION 
TRAFFIC  GUIDE 

In  use  constantly  by  airlines  and  fre- 
quent air  shippers  and  travellers.  Pub- 
lished and  revised  monthly. 

The  Standard  Guide  to  Air  Transportation 
Timetables — Fares — Routings — Mapa 
SUBSCRIPTIONS  $5.00  A  YEAR 
(12  monthly  volumes  and  supplements) 


AMERICAN  AVIATION  PUBLICATIONS 

American  Building      Washington  4,  D.  C. 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  75 


Rules  Governing  Television  Broadcast  Stations 


SUBPART  D— RULES  GOVERNING  TELEVISION  BROADCAST 
STATIONS 

CLASSIFICATION  OF  TELEVISION  STATIONS  AND  ALLOCATION 
OF  FREQUENCIES 
§  3.601  Numerical  designation  of  television  channels — The  channels  or  fre- 
quency bands  set  forth  below  are  available  for  television  broadcast  stations. 
Channel  No.  Megacycles  Channel  No.  Megacycles 

1  44-50  7  174-180 

2  54-60  8  180-186 

3  60-66  9  186-192 

4  66-72  10  192-198 

5  76-82  11  198-204 

6  82-88  12  204-210 

13  210-216 
§  3.602  Sharing  of  Television  Channels. — Channels  1  through  5  and  7  through 
13  are  available  for  assignment  to  radio  services  other  than  television  upon 
a  showing  that  no  mutual  interference  will  result. 

§  3.603.  Community  stations. —  (a)  A  Community  station  is  designed  pri- 
marily for  rendering  service  to  the  smaller  metropolitan  districts  or  principal 
cities.  Television  channel  No.  1  is  assigned  exclusively  for  Community  stations. 
Channels  2  to  13,  inclusive,  can  also  be  used  for  Community  stations  provided 
such  use  complies  with  Section  3.606. 

(b)  The  power  of  a  Community  station  may  not  excedd  an  effective  radiated 
peak  power  of  1  kilowatt.  The  maximum  antenna  height  for  such  stations  shall 
be  500  feet  above  the  average  terrain  as  determined  by  methods  prescribed 
in  the  Standards  of  Good  Engineering  Practice  concerning  Television  Broadcast 
Stations. 

(c)  The  main  studio  of  a  Community  station  shall  be  located  in  the  city 
or  town  served  and  the  transmitter  shall  be  located  as  near  the  center  of  the 
city  as  practicable. 

§  3.604  Metropolitan  stations. — Metropolitan  stations  may  be  assigned  to 
television  channels  2  through  13,  both  inclusive.  They  are  designed  primarily 
to  render  service  to  a  single  metropolitan  district  or  a  principal  city  and  to 
the  rural  area  surrounding  such  metropolitan  district  or  principal  city. 

(b)  Metropolitan  stations  are  limited  to  a  maximum  of  50  kilowatts  effective 
radiated  peak  power  with  antenna  having  a  height  of  500  feet  above  the  aver- 
age terrain,  as  determined  by  the  methods  prescribed  in  Standards  of  Good 
Engineering  Practice  concerning  Television  Broadcast  Stations.  Whether  higher 
antenna  heights  are  available,  they  should  be  used  but  in  such  cases  the  Com- 
mission may  authorize  less  than  50  kilowatts  effective  radiated  peak  power 
so  that  the  coverage  (within  500  uv/m  contour)  shall  be  substantially  similar 
to  that  which  would  be  provided  by  50  kilowatts  effective  radiated  peak  power 
and  a  500  foot  antenna.  Where  it  is  shown  that  an  antenna  height  of  500  feet 
is  not  available,  the  Commission  may  authorize  the  use  of  a  lower  height  an- 
tenna but  will  not  permit  an  increase  in  radiated  power  in  excess  of  50  kilo- 
watts. The  service  area  of  Metropolitan  stations  will  not  be  protected  beyond 
the  5000  uv/m  contour  and  such  stations  will  be  located  in  such  a  manner  as 
to  insure,  insofar  as  possible,  a  maximum  of  television  service  to  all  listeners, 
whether  urban  or  rural. 

(c)  The  main  studio  for  Metropolitan  stations  shall  be  located  in  the  city 
or  metropolitan  district  with  which  the  station  is  associated  and  the  trans- 
mitter should  be  located  so  as  to  provide  the  maximum  service  to  the  city 
or  metropolitan  district  served. 

§  3.605  Rural  stations. —  (a)  Licensees  of  Metropolitan  stations  or  appli- 
cants who  desire  to  qualify  as  licensees  of  Rural  stations  must  make  a  special 
showing  to  the  Commission  that  they  propose  to  serve  an  area  more  extensive 
than  that  served  by  a  Metropolitan  station  and  that  the  additional  area  pro- 
posed to  be  served  is  predominantly  rural  in  character.  In  addition,  a  showing 
must  be  made  that  such  use  of  the  channel  will  not  cause  objectionable  inter- 
ference to  other  television  stations  or  prevent  the  assignment  of  other  tele- 
vision stations  where  there  is  reasonable  evidence  of  the  probability  of  such 
station  being  located  in  the  future. 

(b)  Channels  2  through  13  are  available  for  assignment  to  Rural  stations. 
The  service  area  of  Rural  stations  will  be  determined  by  the  Commission. 

(c)  The  main  studio  of  Rural  stations  shall  be  located  within  the  500 
uv/m  contour. 

§  3.606  Table  Shoicing  Allocation  of  Television  Channels  to  Metropolitan 
Districts  in  the  United  States. —  (a)  The  table  below  sets  forth  the  channels 
which  are  available  for  the  areas  indicated.  The  table  below  will  be  revised 
from  time  to  time  depending  upon  the  demand  for  television  stations  which 
may  exist  in  the  various  cities.  Where  it  is  desired  to  use  a  different  channel 
in  any  such  area,  or  to  use  one  of  the  channels  in  another  area  conflicting 
therewith,  it  must  be  shown  that  public  interest,  convenience,  or  necessity  will 
be  better  served  thereby  than  by  the  allocation  set  forth  in  the  table. 

(b)  Only  the  first  140  metropolitan  districts  are  listed  in  the  table  below. 
Stations  in  other  metropolitan  or  city  areas  not  listed  in  the  table  will  not  be 
assigned  closer  than  150  miles  on  the  same  channel  or  75  miles  on  adjacent 
channels,  except  upon  an  adequate  showing  that  public  interest,  convenience,  or 
necessity  would  be  better  served  thereby  or  that  by  using  lower  power  or  by 
other  means  equivalent  protection  is  provided. 

(c)  Persons  desiring  to  enter  into  a  voluntary  sharing  arrangement  of  a 
television  channel  may  file  application  therefor  with  the  Commission  pursuant 
to  the  provisions  of  Section  3.661(c). 

Channel  Numbers  Total  Stations 

Popu-  Metro-  Com-        Metro-  Com- 

ation  politan  munity       politan  munity 


Metropolitan 

District  Sales 
(U.  S.  Census  1940)  Rank 


Akron  .  35 
Albany,  Schenectady, 

Troy  23 
Allentown,  Bethlehem, 

Easton  43 

Altoona  111 

Amarillo  136 

Asheville  132 

Atlanta  25 

Atlantic  City  83 

Augusta,  Ga.  135 

Austin  106 

Baltimore  13 
Beaumont,  Port 

Arthur  90 

Binghamton  75 

Birmingham  42 

Boston  5 


349,705 


325,142 
114,094 
53,463 
76,324 
442,294 
100,096 
87,809 
106,193 
,046,692 

138,608 
145,156 
407,851 
,350,514 


11 

2,  4,  7,  9,  11 


2,  4,  5,  7 
5,  7,  12 
2,  5,  8,  11 


6,  12 

1,  10,  12 

2,  11,  13 


Metropolitan 

District  Sale3 

(U.  S.  Census  1940)  Rank 

Bridgeport,  Conn.  53 

Buffalo,  Niagara  14 

Carton,  Ohio  63 

Cedar  Rapids  115 

Charleston,  S.  C.  127 

Charleston,  W.  Va.  88 

Charlotte  99 

Chattanooga  76 

Chicago  2 

Cincinnati  16 

Cleveland  9 

Columbia  117 

Columbus,  Ga.  133 

Columbus,  Ohio  29 

Comus  Christi  121 

Dallas  27 
Davenport,  Rock 

Island,  Moline  67 

Dayton  44 

Decatur  122 

Denver  26 

Des  Moines  59 

Detroit  6 

Duluth,  Superior  72 
Durham 
El  Paso 


105 


79 
131 

57 
130 

110 


Evansville,  Ind. 
Fall  River,  New 

Bedford 
Flint 

Fort  Wayne 
Fort  Worth 
Fresno 
Galveston 
Grand  Rapids 
Greensboro 
Hamilton,  Middle- 
town 

Harnsburg  70 
Hartford,  New 

Britain  20 
Houston  21 
Huntineton,  W.  Va.; 

Ashland,  Ky  92 
Indianapolis  24 
Jackson  128 
Jacksonville  66 
Johnstown,  Pa.  100 
Kalamazoo  112 
Kansas  Citv,  Mo.; 

Kansas  City,  Kans.  17 
Knoxville  87 
Lancaster  91 
Lansing  94 
Lincoln  109 
Little  Rock  98 
Los  Angeles  3 

Louisville  33 
Lowell,  Lawrence, 

Haverhill  45 

Macon  137 

Madison  101 

Manchester  118 

Memphis  37 

Miami  38 

Milwaukee  15 
Minneapolis,  St.  Paul  11 

Mobile  119 

Montgomery  126 

Nashville  56 

New  Haven  39 

New  Orleans  31 
New  York,  North- 
eastern New  Jersey  1 


Norfolk,  Portsmouth, 
Newport  News 

Oklahoma  City 

Omaha,  Council 
Bluffs 

Peoria 

Philadelphia 

Phoenix 

Pittsburgh 

Portland,  Maine 

Portland,  Oreg. 

Providence,  R.  I. 

Pueblo  3 

Racine,  Kenosha 

Reading 

Richmond 

Roanoke 

Rochester 

Rockford 

Sacramento 

Saginaw,  Bay  City 

St.  Joseph 

St.  Louis 

Salt  Lake  City 

San  Antonio 

San  Diego 

San  Francisco, 
Oakland 

San  Jose 
Savannah 
Scranton,  Wilkes- 

Barre 
Seattle 
Shraveport 
Sioux  City 
South  Bend 
Spokane 
Springfield,  111. 
Springfield,  Mass.; 

Holyoke 
Springfield,  Mo. 


216,621 
857,719 
200,352 
73,219 
98,711 
136,332 


789,309 
1,214,943 
89,555 
92,478 

365,796 
70 , 677 

376,548 

174,995 
271,513 
65,764 
384,372 
183,973 
2,295,867 
157,098 


115 


272,648 
188,554 
134,385 
207,677 
97,504 
71 , 677 
209,873 
73,055 


502,193 
510,397 

170,979 
455,357 

88,003 
195,619 
151,781 

77,213 

634,093 
151,829 
132,027 
110,356 
88,191 
126,724 
2,904,596 

434,408 


74 , 830 
78,349 
81,932 
332,477 
250 , 537 
790,336 
911,077 
144,906 
93,697 
241,769 
308,228 
540,030 


121,828 
1,994,060 
106,566 
406,406 
711,500 
62,039 
135,075 
175,355 
245,674 
110,593 
411,970 
105,259 
158,999 
153,388 
86,991 
1,367,977 
204,488 
319,010 
256,268 


629,581 
452,639 
112,225 

87,791 
147,022 
141,370 

89,484 


Channel  Numbers 
Metro-  Co) 
politan  mun 


7,  11 
7,  10,  13 
7,  11,  13 
3,  9,  11 
3,  6,  10,  12 
2,  4,  5,  7,  9, 

11,  13 
2,  4,  7,  11 
2,  4,  5,  7,  9 

2,  4,  8 

3,  12 

3,  6,  8,  10 
3,  6,  8,  10 
4,8,12 


2,  4,  5,  7,  9 
2,  4,  5,  9 

2,  4,  5,  7,  9 

3,  6,  8,  10 

4,  7 

2,  4,  5,  7 
12 


11 

2,  4,  7,  9 
2,  5,  10 
2,  4,  5,  7 
9,  11,  13 

2,  10 


3,  6,  8,  10,  12 
2,  4,  5,  7 


munity 
1 


2,  4,  1 


11 


6 

10,  12 
3,  6,  8,  10 
2,  4,  5,  7,  9 

11,  13 
5,  9 


2,  4,  5,  7,  9 

2,  4,  5,  7 

3,  6,  8,  10 

2,  4,  5,  7,  9 

3,  5,  9,  11 
6,  10 

4,  5,  7,  9 

2,  I,  6,  7,  10 


3,  6,  10,  12 

2,  4,  5,  7 

3,  6,  8,  10 

3^  6,  8,  10,  12 
11 

3,  6,  8,  10 


3,  6,  8,  10 
5,  9,  12 

2,  6,  11 
12 

3,  6,  10 

3,  8,  13 
13 

4,  5,  7,  9,  1 
2,  4,  5,  7,  9 

2,  4,  5,  7,  9 

3,  6,  8,  10 


2,  4,  5,  7,  9, 
11 

13 

3,  5,  9,  11 
11 

2,  5,  7,  11 
2,  4,  6,  8 

4,  9,  11,  13 


Metropolitan 
District 
(U.  S.  Census  1940) 
Springfield,  Ohio 
Stockton 
Syracuse 
Tacoma 

Tampa,  St.  Peters- 
burg 
Terre  Haute 
Toledo 
Topeka 
Trenton 
Tulsa 

Utica,  Rome 
Waco 

Washington 

Waterbury 

Waterloo 

Wheeling 

Wichita 

Wilmington 

Winston-Salem 

Worcester 

York 

Youngstown 


Channel  Numbers 


Sales 
Rank 
125 
108 


77,406 
79,337 
258,352 
156,018 


83,370 
341,663 

77,749 
200,128 
188,562 
197,128 

71,114 
907,816 
144,822 

67,050 
196,340 
127,308 
188,974 
109,833 
306,194 

92,627 
372,428 


Total  Stations 
Metro-  Com- 
politan  munity 
1 


3,  13 

4,  5,  j, 
12 

3,  6,  13 
12 


RULES  GOVERNING  ADMINISTRATIVE  PROCEDURE 

§  3.611  Application  for  television  stations. — Each  applicant  for  a  construe- 
tiou  permit  for  a  new  television  broadcast  station,  change  in  facilities  of  any 
existing  television  broadcast  station,  or  television  station  license  or  modification 
of  license  shall  file  with  the  Commission  in  Washington,  D.  C,  three  copies 
of  applications  on  the  appropriate  form  designated  by  the  Commission  and  a 
like  number  of  exhibits  and  other  papers  incorporated  therein  and  made  a 
part  thereof.  Only  the  original  copy  need  be  sworn  to.  If  the  application  is 
for  a  construction  permit  for  a  new  television  station,  Form  FCC  No.  330 
should  be  filed ;  for  a  television  station  license,  Form  FCC  No.  331  should  be 
filed;  and  for  modification  of  a  television  station  license  or  for  change  in 
facilities  of  an  existing  television  station,  Form  FCC  No.  333  should  be  filed. 

§  3.612  Full  disclosures. — Each  application  shall  contain  full  and  complete 
disclosures  with  regard  to  the  real  party  or  parties  in  interest,  and  their  legal, 
technical,  financial,  and  other  qualifications,  and  as  to  all  matters  and  things 
required  to  be  disclosed  by  the  application  forms. 

§  3.613  Installation  or  removal  of  apparatus. — Applications  for  construction 
permit  or  modification  thereof,  involving  removal  of  existing  transmitting  ap- 
paratus and/or  installation  of  new  transmitting  apparatus,  shall  be  filed  at 
least  60  days  prior  to  the  contemplated  removal  and/or  installation. 

§  3.614  Period  of  construction. — Each  construction  permit  will  specify  a 
maximum  of  60  days  from  the  date  of  granting  thereof  as  the  time  within 
which  construction  of  the  station  shall  begin,  and  a  maximum  of  six  months 
thereafter  as  the  time  within  which  construction  shall  be  completed  and  the 
station  ready  for  operation,  unless  otherwise  determined  by  the  Commission 
upon  proper  showing  in  any  particular  case. 

§  3.615  Forfeiture  of  construction  permits:  extension  of  time. —  (a)  A  con- 
struction permit  shall  be  automatically  forfeited  if  the  station  is  not  ready 
for  operation  within  the  time  specified  therein  or  within  such  further  time  as 
the  Commission  may  have  allowed  for  completion,  and  a  notation  of  the  for- 
feiture of  any  construction  permit  under  this  provision  will  be  placed  in  the 
records  of  the  Commission  as  of  the  expiration  date. 

(b)  An  application  (Form  FCC  No.  701)  for  extension  of  time  within 
which  to  construct  a  station  shall  be  filed  at  least  thirty  days  prior  to  the 
expiration  date  of  such  permit  if  the  facts  supporting  such  application  for 
extension  are  known  to  the  applicant  in  time  to  permit  such  filing.  In  other 
cases  such  applications  will  be  accepted  upon  a  showing  satisfactory  to  the 
Commission  of  sufficient  reasons  for  filing  within  less  than  thirty  days  prior 
to  the  expiration  date.  Such  applications  will  be  granted  upon  a  specific  and 
detailed  showing  that  the  failure  to  complete  was  due  to  causes  not  under  the 
control  of  the  grantee,  or  upon  a  specific  and  detailed  showing  of  other 
matters  sufficient  to  justify  the  extension. 

§  3.616  Equipment  tests  and  proof  of  performance. —  (a)  Upon  completion 
of  construction  of  a  television  station  in  exact  accordance  with  the  terms  of 
the  construction  permit,  the  technical  provisions  of  the  application  therefor 
and  the  rules  and  regulations  and  standards  of  good  engineering  practice  gov- 
erning television  stations  and  prior  to  filing  of  application  for  license,  the 
permittee  is  authorized  to  test  the  equipment  for  a  period  not  to  exceed  90 
days :  Provided,  that  the  inspector  in  charge  of  the  district  in  which  the 
station  is  located  and  the  Commission  are  notified  2  days  in  advance  of  the 
beginning  of  tests. 

(b)  The  Commission  may  notify  the  permittee  to  conduct  no  tests  or  may 
cancel,  suspend,  or  change  the  date  of  beginning  for  the  period  of  such  tests 
as  and  when  such  action  may  appear  to  be  in  the  public  interest,  convenience, 
and  necessity. 

(c)  Within  the  90-day  period  prescribed  by  this  section  for  equipment  tests, 
field  intensity  measurements  in  accordance  with  the  methods  prescribed  in  the 
Standards  of  Good  Engineering  Practice  Concerning  Television  Broadcast 
Stations  shall  be  submitted  to  the  Commission.  The  Commission  may  grant 
extensions  of  time  upon  showing  of  reasonable  need  therefor. 

§  3.617  Program  tests. —  (a)  When  construction  and  equipment  tests  are 
completed  in  exact  accordance  with  the  terms  of  the  construction  permit,  the 
technical  provisions  of  the  application  therefor,  and  the  rules  and  regulations 
and  standards  of  good  engineering  practice  governing  television  stations,  and 
after  an  application  for  station  license  has  been  filed  with  the  Commission 
showing  the  equipment  to  be  in  satisfactory  operating  condition,  the  permittee 
is  authorized  to  conduct  program  tests  in  exact  accordance  with  the  terms  of 
the  construction  permit  for  a  period  not  to  exceed  30  days :  Provided,  That 
the  inspector  in  charge  of  the  district  in  which  the  station  is  located  and  the 
Commission  are  notified  2  days  in  advance  of  the  beginning  of  such  tests. 

(b)  The  Commission  reserves  the  right  to  cancel  such  tests  or  suspend,  or 
change  the  date  of  beginning  for  the  period  of  such  tests  as  and  when  such 
action  may  appear  to  be  in  the  public  interest,  convenience,  and  necessity  by 
notifying  the  permittee. 

(c)  The  authorization  for  tests  embodied  in  this  section  or  Section  3.616 
shall  not  be  construed  as  constituting  a  license  to  operate  but  as  a  necessary 
part  of  the  construction. 

§  3.618  Normal  license  period. — All  television  broadcast,  station  licenses  will 
be  issued  so  as  to  expire  at  the  hour  of  3  a.m.  E.S.T.  and  will  be  issued  for  a 
normal  license  period  of  1  year. 

§  3.619  hicense,  simultaneous  modification  and  renewal. — When  an  appli- 
cation is  granted  by  the  Commission  necessitating  the  issuance  of  a  modified 
license  loss  than  60  days  prior  to  the  expiration  date  of  the  license  sought 
to  be  modified,  and  an  application  for  renewal  of  said  license  is  granted  subse- 
quent or  prior  thereto  (but  within  30  days  of  expiration  of  the  present  license) 


the  modified  license  as  well  as  the  renewal  license  shall  be  issued  to  conform 
to  the  combined  action  of  the  Commission. 

§  3.620  Renewal  of  license. —  (a)  Unless  otherwise  directed  by  the  Commis- 
sion, each  application  for  renewal  of  a  television  station  license  shall  be  filed 
at  least  60  days  prior  to  the  expiration  date  of  the  license  sought  to  be  renewed 
(Form  FCC  No.  311).  No  application  for  renewal  of  license  of  a  television 
broadcast  station  will  be  considered  unless  there  is  on  file  with  the  Commission, 
the  information  currently  required  by  Sections  1.301-1.304,  reference  to  which 
by  date  and  file  number  shall  be  included  in  the  application. 

(b)  Whenever  the  Commission  regards  an  application  for  a  renewal  of  a 
television  station  license  as  essential  to  the  proper  conduct  of  a  hearing  or 
investigation,  and  specifically  directs  that  it  be  filed  by  a  date  certain,  such 
application  shall  be  filed  within  the  time  thus  specified.  If  the  licensee  fails 
to  file  such  application  within  the  prescribed  time,  the  hearing  or  investigation 
shall  proceed  as  if  such  renewal  application  had  been  received. 

§  3.621  Temporary  extension  of  station  licenses. — Where  there  is  pending 
before  the  Commission  any  application,  investigation,  or  proceeding  which, 
after  hearing,  might  lead  to  or  make  necessary  the  modification  of,  revocation 
of,  or  the  refusal  to  renew  an  existing  television  license,  the  Commission  may, 
in  its  discretion,  grant  a  temporary  extension  of  such  license :  Provided,  how- 
ever, That  no  such  temporary  extension  shall  be  construed  as  a  finding  by  the 
Commission  that  the  operation  of  any  radio  station  thereunder  will  serve  public 
interest,  convenience,  and  necessity  beyond  the  express  terms  of  such  tempo- 
rary extension  of  license :  And  provided  further.  That  such  temporary  exten- 
sion of  license  will  in  no  wise  affect  or  limit  the  action  of  the  Commission 
with  respect  to  any  pending  application  or  proceeding. 

§  3.622  Repetitious  applications. —  (a)  Where  an  applicant  has  been  afforded 
an  opportunity  to  be  heard  with  respect  to  a  particular  application  for  a  new 
television  broadcast  station,  or  for  change  of  existing  service  or  facilities,  and 
the  Commission  has,  after  hearing  or  default,  denied  the  application  or  dis- 
missed it  with  prejudice,  the  Commission  will  not  consider  another  application 
for  a  station  of  the  same  class  to  serve  in  whole  or  in  part  the  same  area,  by 
the  same  applicant  or  by  his  successor  or  assignee,  or  on  behalf  of  or  for  the 
benefit  of  the  original  parties  in  interest,  until  after  the  lapse  of  12  months 
from  the  effective  date  of  the  Commission's  order. 

(b)  Where  an  appeal  has  been  taken  from  the  action  of  the  Commission 
in  denying  a  particular  application,  another  application  for  the  same  class  of 
broadcast  station  and  for  the  same  area,  in  whole  or  in  part,  filed  by  the 
same  applicant  or  by  his  successor  or  assignee,  or  on  behalf  or  for  the  benefit 
of  the  original  parties  in  interest,  will  not  be  considered  until  the  final  dis- 
position of  such  appeal. 

§  3.623  Assignment  or  transfer  of  control. —  (a)  Voluntary:  Application 
for  consent  to  voluntary  assignment  of  a  television  station  construction  permit 
or  license  or  for  consent  to  voluntary  transfer  of  control  of  a  corporation 
holding  a  television  station  construction  permit  or  license  shall  be  filed  with 
the  Commission  on  Form  FCC  No.  314  (assignment  of  license)  or  Form  FCC 
No.  315  (transfer  of  control)  at  least  60  days  prior  to  the  contemplated  effec- 
tive date  of  assignment  or  transfer  of  control. 

(b)  Involuntary:  In  the  event  of  the  death  or  legal  disability  of  a  permittee 
or  licensee,  or  a  member  of  a  partnership,  or  a  person  directly  or  indirectly  in 
control  of  a  corporation,  which  is  a  permittee  or  licensee: 

(1)  the  Commission  shall  be  notified  in  writing  promptly  of  the  occurrence 
of  such  death  or  legal  disability,  and 

(2)  within  thirty  days  after  the  occurrence  of  such  death  or  legal  disability, 
application  on  Form  FCC  No.  314  or  315  shall  be  filed  for  consent  to  involun- 
tary assignment  of  such  television  station  permit  or  license  or  for  involuntary 
transfer  of  control  of  such  corporation  to  a  person  or  entity  legally  qualified 
to  succeed  to  the  foregoing  interests  under  the  laws  of  the  place  having  juris- 
diction over  the  estate  involved. 

RULES  RELATING  TO  LICENSING  POLICIES 

§  3.631  Exclusive  affiliation  of  station. — No  license  shall  be  granted  to  a 
television  broadcast  station  having  any  contract,  arrangement,  or  under- 
standing, express  or  implied  with  a  network  organization1  under  which  the 
station  is  prevented  or  hindered  from,  or  penalized  for,  broadcasting  the  pro- 
grams of  any  other  network  organization. 

§  3.632  Territorial  exclusivity. — No  license  shall  be  granted  to  a  television 
broadcast  station  having  any  contract,  arrangement,  or  understanding,  express 
or  implied,  with  a  network  organization  which  prevents  or  hinders  another 
broadcast  station  serving  substantially  the  same  area  from  broadcasting  the 
network's  programs  not  taken  by  the  former  station,  or  which  prevents  or 
hinders  another  broadcast  station  serving  a  substantially  different  area  from 
broadcasting  any  program  of  the  network  organization.  This  regulation  shall 
not  be  construed  to  prohibit  any  contract,  arrangement,  or  understanding  be- 
tween a  station  and  a  network  organization  pursuant  to  which  the  station  is 
granted  the  first  call  in  its  primary  service  area  upon  the  programs  of  the 
network  organization. 

§  3.633  Term  of  affiliation. — No  license  shall  be  granted  to  a  television 
broadcast  station  having  any  contract,  arrangement,  or  understanding,  express 
or  implied,  with  a  network  organization  which  provides,  by  original  terms, 
provisions  for  renewal,  or  otherwise  for  the  affiliation  of  the  station  with  the 
network  organization  for  a  period  longer  than  two  years:  Provided,  that  a 
contract,  arrangement,  or  understanding  for  a  period  up  to  two  years,  may 
be  entered  into  within  six  months  prior  to  the  commencement  of  such  period. 

§  3.634  Option  time. — No  license  shall  be  granted  to  a  television  broadcast 
station  which  options2  for  network  programs  any  time  subject  to  call  on  less 
than  56  days'  notice,  or  more  time  than  a  total  of  three  hours3  within  each 
of  four  segments  of  the  broadcast  day3  as  herein  described.  The  broadcast  day 
is  divided  into  4  segments,  as  follows :  8  :00  a.m.  \o  1 :00  p.m. ;  1  :00  p.m.  to 
6  :00  p.m. ;  6  :00  p.m.  to  11 :00  p.m. ;  11 :00  p.m.  to  8  :00  a.m.4  Such  options 


1  The  term  "network  organization"  as  used  herein  includes  national  and  regional  net- 
work organizations.  See  Chapter  VII,  J,  of  Report  on  Chain  Broadcasting. 

-  As  used  in  this  section,  an  option  is  any  contract,  arrangement,  or  understanding, 
expressed  or  implied,  between  a  station  and  a  network  organization  which  prevents  or 
hinders  the  station  from  scheduling  programs  before  the  network  agrees  to  utilize  the 
time  during  which  such  programs  are  scheduled,  or  which  requires  the  station  to  clear 
time  already  scheduled  when  the  network  organization  seeks   to  utilize  the  time. 

3  All  time  options  permitted  under  this  section  must  be  specified  clock  hours,  ex- 
pressed in  terms  of  any  time  system  set  forth  in  the  contract  agreed  upon  by  the 
station  and  network  organization.  Shifts  from  daylight  saving  to  standard  time  or 
vice  versa  may  or  may  not  shift  the  specified  hours  correspondingly  as  agreed  by  the 
station  and  network  organization. 

1  These  segments  are  to  be  determined  for  each  station  in  terms  of  local  time  at  the 
location  of  the  station  but  may  remain  constant  throughout  the  year  regardless  of 
shifts  from  standard  to  daylight  saving  time  or  vice  versa. 

(Continued  on  page  78) 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  77 


TV  Rules 

{Continued  from  page  77) 

may  not  be  exclusive  as  against  other  network  organizations  and  may  not  pre- 
vent or  hinder  the  station  from  optioning  or  selling  any  or  all  of  the  time 
covered  by  the  option,  or  other  time,  to  other  network  organizations. 

§  3.635  Right  to  reject  programs. — No  license  shall  be  granted  to  a  television 
broadcast  station  having  any  contract,  arrangement,  or  understanding,  express 
or  implied,  with  a  network  organization  which  (a),  with  respect  to  programs 
offered  pursuant  to  an  affiliation  contract,  prevents  or  hinders  the  station 
from  rejecting  or  refusing  network  programs  which  the  station  reasonably 
believes  to  be  unsatisfactory  or  unsuitable;  or  which  (b),  with  respect  to  net- 
work programs  so  offered  or  already  contracted  for,  prevents  the  station  from 
rejecting  or  refusing  any  program  which,  in  its  opinion,  is  contrary  to  the 
public  interest,  or  from  substituting  a  program  of  outstanding  local  or  national 
importance. 

§  3.636.  Network  ownership  of  stations. — No  license  shall  be  granted  to  a 
network  organization,  or  to  any  person  directly  or  indirectly  controlled  by 
or  under  common  control^  of  a  network  organization,  for  a  television  broadcast 
station  in  any  locality  where  the  existing  television  broadcast  stations  are  so 
few  or  of  such  unequal  desirability  (in  terms  of  coverage,  power,  frequency,  or 
other  related  matters)  that  competition  would  be  substantially  restrained  by 
such  licensing. 

§  3.637  Dual  network  operation. — No  license  shall  be  issued  to  a  television 
broadcast  station  affiliated  with  a  network  organization  which  maintains 
more  than  one  network  of  television  broadcast  stations :  Provided,  that  this 
regulation  shall  not  be  applicable  if  such  networks  are  not  operated  simul- 
taneously, or  if  there  is  no  substantial  overlap  in  the  territory  served  by  the 
group  of  stations  comprising  each  such  network. 

§  3.638  Control  by  networks  of  station  rates. — -No  license  shall  be  granted 
to  a  television  broadcast  station  having  any  contract,  arrangement,  or  under- 
standing, express  or  implied  with  a  network  organization  under  which  the 
station  is  prevented  or  hindered  from,  or  penalized  for,  fixing  or  altering  its 
rates  for  the  sale  of  broadcast  time  for  other  than  the  network's  programs. 

§  3.639  Use  of  common  antenna  site. — No  television  license  or  renewal  of  a 
television  license  will  be  granted  to  any  person  who  owns,  leases,  or  controls 
a  particular  site  which  is  peculiarly  suitable  for  television  broadcasting  in 
a  particular  area  and  (1)  which  is  not  available  for  use  by  other  television 
licensees;  and  (2)  no  other  comparable  site  is  available  in  the  area;  and 
(3)  where  the  exclusive  use  of  such  site  by  the  applicant  or  licensee  would 
unduly  limit  the  number  of  television  stations  that  can  be  authorized  in  a 
particular  area  or  would  unduly  restrict  competition  among  television  stations. 

§  3.640  Multiple  ownership. —  (a)  No  person  (including  all  persons  under 
common  control)6  shall,  directly  or  indirectly,  own,  operate,  or  control  more 
than  one  television  broadcast  station  that  would  serve  substantially  the  same 
service  area  as  another  television  broadcast  station  owned,  operated,  or  con- 
trolled by  such  person. 

(b)  No  person  (including  all  persons  under  common  control)  shall,  directly 
or  indirectly,  own,  operate,  or  control  more  than  one  television  broadcast 
station,  except  upon  a  showing  (1)  that  such  ownership,  operation,  or  control 
would  foster  competition  among  television  broadcast  stations  or  provide  a 
television  broadcasting  service  distinct  and  separate  from  existing  services,  and 
(2)  that  such  ownership,  operation,  or  control  would  not  result  in  the  con- 
centration of  control  of  television  broadcasting  facilities  in  a  manner  incon- 
sistent with  public  interest,  convenience,  or  necessity ;  provided,  however,  that 
the  Commission  will  consider  the  ownership,  operation,  or  control  of  more 
than  five  television  broadcast  stations  to  constitute  the  concentration  of  con- 
trol of  television  broadcasting  facilities  in  a  manner  inconsistent  with  public 
interest,  convenience,  or  necessity. 

RULES  RELATING  TO  EQUIPMENT 

§  3.651  Transmitter  power. — The  rated  power  and  operating  power  range 
of  transmitters  shall  be  in  accordance  with  the  Standards  of  Good  Engineering 
Practice  concerning  Television  Broadcast  Stations. 

§  3.652  Frequency  monitors. — The  licensee  of  each  television  broadcast  sta- 
tion shall  have  in  operation  at  the  transmitters  frequency  monitors  independent 
of  the  frequency  control  of  the  transmitters. 

§  3.653  Modulation  monitors. — The  licensee  of  each  television  broadcast 
station  shall  have  in  operation  at  the  transmitter  a  modulation  monitor  for 
the  aural  transmitter.  There  shall  also  be  sufficient  monitoring  equipment  for 
the  visual  signal  to  determine  that  the  signal  complies  with  the  Standards  of 
Good  Engineering  Practice  concerning  Television  Broadcast  Stations. 

§  3.654  Required  transmitter  performance. — The  construction,  installation, 
operation,  and  performance  of  the  television  broadcast  transmitter  system 
shall  be  in  accordance  with  the  Standards  of  Good  Engineering  Practice  con- 
cerning Television  Broadcast  Stations. 

§  3.655  Auxiliary  transmitter. — Upon  showing  that  a  need  exists  for  the 
use  of  auxiliary  transmitters  in  addition  to  the  regular  transmitters  of  a  tele- 
vision station,  a  license  therefor  may  be  issued  provided  that : 

(a)  Auxiliary  transmitters  may  be  installed  either  at  the  same  location  as 
the  main  transmitters  or  at  another  location. 

(b)  A  licensed  operator  shall  be  in  control  whenever  auxiliary  transmitters 
are  placed  in  operation. 

(c)  The  auxiliary  transmitters  shall  be  maintained  so  that  they  may  be  put 
into  immediate  operation  at  any  time  for  the  following  purposes: 

(1)  The  transmission  of  the  regular  programs  upon  the  failure  of  the  main 
transmitters. 

(2)  The  transmission  of  regular  programs  during  maintenance  or  modi- 
fication7 work  on  the  main  transmitters,  necessitating  discontinuance  of  its 
operation  for  a  period  not  to  exceed  five  days. 

(3)  Upon  request  by  a  duly  authorized  representative  of  the  Commission. 

(d)  The  auxiliary  transmitter  shall  be  tested  at  least  once  each  week  to 
determine  that  it  is  in  proper  operating  condition  and  that  it  is  adjusted 
to  the  proper  frequency,  except  that  in  case  of  operation  in  accordance  with 
paragraph  (c)  of  this  section  during  any  week,  the  test  in  that  week  may  be 
omitted  provided  the  operation  under  paragraph  (c)  is  satisfactory.  A  record 
shall  be  kept  of  the  time  and  result  of  each  test  operating  under  paragraph  (c). 


6  The  word  "control"  as  used  herein,  is  not  limited  to  full  control  but  includes  such 
a  measure  of  control  as  would  substantially  affect  the  availability  of  the  station  to 
other  networks. 

6  The  word  "control"  as  used  herein  is  not  limited  to  majority  stock  ownership, 
but  includes  actual  working  control  in  whatever  manner  exercised. 

7  This  includes  the  equipment  changes  which  may  be  made  without  authority  as 
set  forth  elsewhere  in  the  Rules  and  Regulations  and  the  Standards  of  Good  Engineer- 
ing Practice  or  as  authorized  by  the  Commission  by  letter  or  by  construction  permit. 
Where  such  operation  is  required  for  periods  in  excess  of  5  days,  request  therefor 
shall  be  in  accordance  with  section  1.365. 

Page  78    •    December  3,  1945 


(e)  The  auxiliary  transmitters  shall  be  equipped  with  satisfactory  control 
equipment  which  will  enable  the  maintenance  of  the  frequency  emitted  by  the 
station  within  the  limits  prescribed  by  these  regulations. 

(f)  The  operating  power  of  an  auxiliary  transmitter  may  be  less  than  the 
authorized  power  of  the  main  transmitters,  but  in  no  event  shall  it  be 
greater  than  such  power. 

§  3.656  Alternate  main  transmitters. — The  licensee  of  a  television  broadcast 
station  may  be  licensed  for  alternate  main  transmitters  provided  that  a  tech- 
nical need  for  such  alternate  transmitters  is  shown  and  that  the  following 
conditions  are  met : 

(a)  Both  transmitters  are  located  at  the  same  place. 

(b)  Both  transmitters  shall  have  the  same  power  rating. 

(c)  Both  transmitters  shall  meet  "the  construction,  installation,  operation, 
and  performance  requirements  of  the  Standards  of  Good  Engineering  Practice 
concerning  Television  Broadcast  Stations. 

§  3.657  Changes  in  equipment  and  antenna  system.- — Licensees  of  television 
broadcast  stations  shall  observe  the  following  provisions  with  regard  to  changes 
in  equipment  and  antenna  system : 

(a)  No  changes  in  equipment  shall  be  made: 

(1)  That  would  result  in  the  emission  of  signals  outside  of  the  authorized 
channel. 

(2)  That  would  result  in  the  external  performance  of  the  transmitter  being 
in  disagreement  with  that  prescribed  in  the  Standards  of  Good  Engineering 
Practice  concerning  Television  Broadcast  Stations. 

(b)  Specific  authority,  upon  filing  formal  application  (Form  FCC  No.  333) 
therefor,  is  required  for  a  change  in  service  area  or  for  any  of  the  following 
changes : 

(1)  Changes  involving  an  increase  or  decrease  in  the  power  rating  of  the 
transmitters. 

(2)  A  replacement  of  the  transmitters  as  a  whole. 

(3)  Change  in  the' location  of  the  transmitting  antenna.  _ 
(4X  Change  in  antenna  system,  including  transmission  line. 

(5)  Change  in  location  of  main  studio,  if  it  is  proposed  to  move  the  main 
studio  to  a  different  city  from  that  specified  in  the  license. 

(6)  Change  in  the  power  delivered  to  the  antenna. 

(7)  Change  in  frequency  control  and/or  modulation  system. 

(c)  Specific  authority,  upon  filing  informal  request  therefor,  is  required  for 
a  change  in  the  indicating  instruments  installed  to  measure  transmitter  power 
output,  except  by  instruments  of  the  same  maximum  scale  reading  and  accu- 
racy. .  '  ^ 

(d)  Other  changes,  except  as  above  provided  for  in  this  section  or  in 
Standards  of  Good  Engineering  Practice  concerning  Television  Broadcast 
Stations  prescribed  by  the  Commission  may  be  made  at  any  time  without  the 
authority  of  the  Commission,  provided  that  the  Commission  shall  be  promptly 
notified  thereof  and  such  changes  shall  be  shown  in  the  next  application  for 
renewal  of  license. 

RULES  RELATING  TO  TECHNICAL  OPERATION 

§  3.661  Time  of  operation. —  (a)  All  television  broadcast  stations  will  be 
licensed  for  unlimited  time  operation.  Each  licensed  television  station  shall 
maintain  a  regular  program  operating  schedule  of  not  less  than  2  hours  in 
any  given  broadcast  day,  and  it  shall  render  not  less  than  28  hours  program 
service  per  week.  In  an  emergency,  however,  when  due  to  causes  beyond  the 
control  of  a  licensee,  it  becomes  impossible  to  continue  operation,  the  station 
may  cease  operation  for  a  period  not  to  exceed  10  days,  provided  that  the 
Commission  and  the  Inspector  in  Charge  of  the  radio  district  in  which  the 
station  is  located  shall  be  notified  in  writing  immediately  after  the  emergency 
develops. 

(b)  The  aural  transmitter  of  a  television  broadcast  station  shall  not  be 
operated  separately  from  the  visual  transmitter  except  for  experimental  or 
test  purposes,  and  for  purposes  incidental  to  or  connected  with  the  operation 
of  the  visual  transmitter. 

(c)  Persons  desiring  to  enter  into  a  voluntary  sharing  arrangement  of  a 
television  channel  may  file  application  therefor  with  the  Commission.  Copies 
of  the  time-sharing  agreement  should  be  filed  with  the  application. 

§  3.662  Experimental  operation. — Television  broadcast  stations  may  conduct 
technical  experimentation  directed  to  the  improvement  of  technical  phases  of 
operation  and  for  such  purposes  may  utilize  a  signal  other  than  the  standard 
television  signal  subject  to  the  following  conditions : 

(a)  That  the  licensee  complies  with  the  provisions  of  section  3.661  with 
regard  to  the  minimum  number  of  hours  of  transmission  with  a  standard 
television  signal. 

(b)  That  no  transmissions  are  radiated  outside  of  the  authorized  channel 
and  subject  to  the  condition  that  no  interference  is  caused  to  the  transmissions 
of  a  standard  television  signal  by  other  television  broadcast  stations. 

(c)  No  charges  either  direct  or  indirect  shall  be  made  by  the  licensee  of 
a  television  broadcast  station  for  the  production  or  transmission  of  programs 
when  conducting  technical  experimentation. 

§  3.663  Station  inspection. — The  licensee  of  any  television  broadcast  station 
shall  make  the  station  available  for  inspection  by  representatives  of  the  Com- 
mission at  any  reasonable  hour. 

§  3.664  Station  license,  posting  of. — The  original  of  each  station  license 
shall  be  posted  in  the  transmitter  room. 

§  3.665  Operator  requirements. — One  or  more  licensed  radio-telephone  first 
class  operators  shall  be  on  duty  at  the  place  where  the  transmitting  apparatus 
of  each  station  is  located  and  in  actual  charge  thereof  whenever  it  is  being 
operated.  The  original  license  (Form  FCC  No.  759)  of  each  station  operator 
shall  be  posted  at  the  place  where  he  is  on  duty.  The  licensed  operator  on 
duty  and  in  charge  of  a  television  broadcast  transmitter  may,  at  the  discre- 
tion of  the  licensee,  be  employed  for  other  duties  or  for  the  operation  of 
another  station  or  stations  in  accordance  with  the  class  of  operator's  license 
which  he  holds  and  by  the  rules  and  regulations  governing  such  stations. 
However,  such  duties  shall  in  no  wise  interfere  with  the  operation  of  the 
broadcast  transmitter. 

§  3.666.  Operating  power:  how  determined. — The  operating  power,  and  the 
requirements  for  maintenance  thereof,  of  each  television  broadcast  station  shall 
be  determined  by  the  methods  prescribed  in  the  Standards  of  Good  Engineering 
Practice  concerning  Television  Broadcast  Stations. 

§  3.667  Modulation. — The  percentage  of  modulation  of  the  aural  transmis- 
sions shall  be  maintained  as  high  as  possible  consistent  with  good  quality  of 
transmission  and  good  broadcast  practice  and  in  no  case  less  than  85  per 
cent  nor  more  than  100  per  cent  on  peaks  of  frequent  recurrence  during  any 
selection  which  normally  is  transmitted  at  the  highest  level  of  the  program 
under  consideration. 

§  3.668  Frequency  toleration. — The  operating  frequencies  of  the  aural  and 
transmitters  of  a  television  broadcast  station  shall  be  maintained  within 
.002%  of  the  assigned  frequencies. 

BROADCASTING    •  Telecasting 


§  3.669  Inspection  of  tower  lights  and  associated  control  equipment. — The 
licensee  of  any  television  station  which  has  an  antenna  or  antenna  supporting 
structure (s)  required  to  be  illuminated  pursuant  to  the  provisions  of  section 
303 (q)  of  the  Communications  Act  of  1934,  as  amended: 

(a)  Shall  make  a  visual  observation  of  the  tower  lights  at  least  once  each 
24  hours  to  insure  that  all  such  lights  are  functioning  properly  as  required. 

(b)  Shall  report  immediately  by  telephone  or  telegraph  to  the  nearest  Air- 
ways Communication  Station  or  office  of  the  Civil  Aeronautics  Administration 
any  observed  failure  of  the  tower  lights,  not  corrected  within  30  minutes,  re- 
gardless of  the  cause  of  such  failure.  Further  notification  by  telephone  or  tele- 
graph shall  be  given  immediately  upon  resumption  of  tiie  required  illumi- 
nation. 

(c)  Shall  inspect  at  intervals  of  at  least  one  each  3  months  all  flashing  or 
rotating  beacons  and  automatic  lighting  control  devices  to  insure  that  such 
apparatus  is  functioning  properly  as  required. 

OTHER  RULES  RELATING  TO  OPERATION 
§  3.681  Logs. — The  licensee  of  each  television  station  shall  maintain  pro- 
gram and  operating  logs  and  shall  require  entries  to  be  made  as  follows : 

(a)  In  the  program  log: 

(1)  An  entry  of  the  time  each  station  identification  announcment  (call 
letters  and  location)  is  made. 

(2)  An  entry  briefly  describing  each  program  broadcast,  such  as  "music," 
"drama,"  "speech,"  etc.,  together  with  the  name  or  title  thereof  and  the  spon- 
sor's name,  with  the  time  of  the  beginning  and  ending  of  the  complete  pro- 
gram. If  a  mechanical  reproduction,  either  video  or  audio,  is  used,  the  entry 
shall  show  the  exact  nature  thereof,  and  the  time  it  is  announced  as  a  me- 
chanical reproduction.  If  a  speech  is  made  by  a  political  candidate,  the  name 
and  political  affiliations  of  such  speaker  shall  be  entered. 

(3)  An  entry  showing  that  each  sponsored  program  broadcast  has  been 
announced  as  sponsored,  paid  for,  or  furnished  by  the  sponsor. 

(4)  An  entry  showing,  for  each  program  of  network  origin,  the  name  of  the 
network  originating  the  program. 

(b)  In  the  operating  log: 

(1)  An  entry  of  the  time  the  station  begins  to  supply  power  to  the  antenna, 
and  the  time  it  stops. 

(2)  An  entry  of  the  time  the  program  begins  and  ends. 

(3)  An  entry  of  each  interruption  to  the  carrier  wave,  its  cause,  and 
duration. 

(4)  An  entry  of  the  following  each  30  minutes : 

(i)  Operating  constants  of  last  radio  stage  of  the  aural  transmitter  (total 
plate  current  and  plate  voltage). 

(ii)  Transmission  line  current  or  voltage  of  both  transmitters. 

(iii)  Frequency  monitor  reading. 

(5)  Log  of  experimental  operation  during  experimental  period  (if  regular 
operation  is  maintained  during  this  period,  the  above  logs  shall  be  kept). 

(i)  A  log  must  be  kept  of  all  operation  during  the  experimental  period.  If 
the  entries  required  above  are  not  applicable  thereto,  then  the  entries  shall 
be  made  so  as  to  fully  describe  the  operation. 

(c)  Where  an  antenna  or  antenna  supporting  structure (s)  is  required  to 
be  illuminated,  the  licensee  shall  make  entries  in  the  radio  station  log  appro- 
priate to  the  requirements  of  section  3.669  as  follows : 

(1)  The  time  the  tower  lights  are  turned  on  and  off  if  manually  controlled. 

(2)  The  time  the  daily  visual  observation  of  the  tower  lights  was  made. 

(3)  In  the  event  of  any  observed  failure  of  a  tower  light. 

(i)  Nature  of  such  failure. 

(ii)  Time  the  failure  was  observed. 

(iii)  Time  and  nature  of  the  adjustments,  repairs  or  replacements  made. 

(iv)  Airways  Communication  Station  (C.A.A.)  notified  of  the  failure  of 
any  tower  light  not  corrected  within  thirty  minutes  and  the  time  such  notice 
was  given. 

(v)  Time  notice  was  given  to  the  Airways  Communication  Station  (C.A.A.) 
that  the  required  illumination  was  resumed. 

(4)  Upon  completion  of  the  periodic  inspection  required  at  least  once  each 
three  months. 

(i)  The  date  of  the  inspection  and  the  condition  of  all  tower  lights  and 
associated  tower  lighting  control  devices. 

(ii)  Any  adjustments,  replacements  or  repairs  made  to  insure  compliance  with 
the  lighting  requirements. 

§  3.682  Logs,  retention  of. — Logs  of  television  broadcast  stations  shall  be 
retained  by  the  licensee  for  a  period  of  2  years.  However,  logs  incident  to  or 
involved  in  any  claim  or  complaint  of  which  the  licensee  has  notice  shall  br1 
retained  by  the  licensee  until  such  claim  or  complaint  has  been  fully  satisfied 
or  until  the  same  has  been  barred  by  statute  limiting  the  time  for  the  filing 
of  suits  upon  such  claims. 

§  3.683  Logs,  by  whom  kept. — Each  log  shall  be  kept  by  the  person  or  persons 
competent  to  do  so,  having  actual  knowledge  of  the  facts  required,  who  shall 
sign  the  log  when  starting  duty  and  again  when  going  off  duty.  The  logs  shall 
be  made  available  upon  request  by  an  authorized  representative  of  the  Com- 
mission. 

§  3.684  Log  form. — The  log  shall  be  kept  in  an  orderly  manner,  in  suitable 
form,  and  in  such  detail  that  the  data  required  for  the  particular  class  of 
station  concerned  are  readily  available.  Key  letters  or  abbreviations  may  be 
used  if  proper  meaning  or  explanation  is  contained  elsewhere  in  the  log. 

§  3.685  Correction  of  logs. — No  log  or  portion  thereof  shall  be  erased,  oblit- 
erated, or  willfully  destroyed  within  the  period  of  retention  provided  by  the 
rules.  Any  necessary  correction  may  be  made  only  by  the  person  originating  the 
entry  who  shall  strike  out  the  erroneous  portion,  initial  the  correction  made, 
and  indicate  the  date  of  correction. 

§  3.686  Rough  logs. — Rough  logs  may  be  transcribed  into  condensed  form, 
but  in  such  case  the  original  log  or  memoranda  and  all  portions  thereof  shall 
be  preserved  and  made  a  part  of  the  complete  log. 

§  3.687  Station  identification.- — (a)  A  licensee  of  a  television  broadcast 
station  shall  make  station  identification  announcement  (call  letters  and  lo- 
cation), at  the  beginning  and  ending  of  each  time  of  operation  and  during 
operation  on  the  hour.  The  announcement  at  the  beginning  and  ending  of  each 
time  of  operation  shall  be  by  both  aural  and  video  means.  Other  announce- 
ments may  be  by  either  aural  or  video  means. 

(b)  Identification  announcements  during  operation  need  not  be  made  when 
to  make  such  announcement  would  interrupt  a  single  consecutive  speech,  play, 
religious  service,  symphony  concert,  or  any  type  of  production.  In  such  eases 
the  identification  announcement  shall  be  made  at  the  first  interruption  of  the 
entertainment  continuity  and  at  the  conclusion  thereof. 

§  3.688  Mechanical  reproductions. —  (a)  Each  program  which  consists  in 
whole  or  in  part  of  one  or  more  mechanical  reproductions,  either  video  or 
audio,  shall  be  accompanied  by  an  appropriate  announcement  to  that  effect 
either  at  the  beginning  or  end  of  such  reproduction  or  at  the  beginning  or  end 
of  the  program  in  which  such  reproduction  is  used.  No  such  announcement 
shall  be  required  where  a  mechanical  reproduction  is  used  for  background  music, 
sound  effects,  station  identification,  program  identification    (theme  music  of 


short  duration)  or  identification  ot  sponsorsnip  ot  the  program  proper. 

(b)  The  exact  form  of  identifying  announcement  is  not  prescribed,  but  the 
language  shall  be  clear  and  in  terms  commonly  used  and  understood.  The 
licensee  shall  not  attempt  affirmatively  to  create  the  impression  that  any 
program  being  broadcast  by  mechanical  reproduction  consists  of  live  talent. 

§  3.689  Sponsored  programs,  announcement  of. —  (a)  In  the  case  of  each 
program  for  the  broadcasting  of  which  money,  services,  or  other  valuable  con- 
sideration is  either  directly  or  indirectly  paid  or  promised  to,  or  charged  or 
received  by,  any  radio  broadcast  station,  the  station  broadcasting  such  pro- 
gram shall  make,  or  cause  to  be  made,  an  appropriate  announcement  that  the 
program  is  sponsored,  paid  for,  or  furnished  either  in  whole  or  in  part. 

(b)  In  the  case  of  any  political  program  or  any  program  involving  the 
discussion  of  public  controversial  issues  for  which  any  films,  records,  trans- 
criptions, talent,  scripts,  or  other  material  or  services  <  of  any  kind  are  fur- 
nished either  directly  or  indirectly,  to  a  station  as  an  inducement  to  the 
broadcasting  of  such  program,  an  announcement  shall  be  made  both  at  the 
beginning  and  conclusion  of  such  program  on  which  such  material  or  services 
are  used  that  such  films,  records,  transcriptions,  talent,  scripts,  or  other 
material  or  services  have  been  furnished  to  such  station  in  connection  with 
the  broadcasting  of  such  program:  provided,  however,  that  only  one  such 
announcement  need  be  made  in  the  case  of  any  such  program  of  five  minutes' 
duration  or  less,  which  announcement  may  be  made  either  at  the  beginning 
or  conclusion  of  the  program. 

(c)  The  announcement  required  by  this  section  shall  fully  and  fairly  dis- 
close the  true  identity  of  the  person  or  persons  by  whom  or  in  whose  behalf 
such  payment  is  made  or  promised,  or  from  whom  or  in  whose  behalf  such 
services  or  other  valuable  consideration  is  received,  or  by  whom  the  material 
or  services  referred  to  in  subsection  (b)  hereof  are  furnished.  Where  an 
agent  or  other  person  contracts  or  otherwise  makes  arrangements  with  a 
station  on  behalf  of  another,  and  such  fact  is  known  to  the  station,  the 
announcement  shall  disclose  the  identity  of  the  person  or  persons  in  whose 
behalf  such  agent  is  acting  instead  of  the  name  of  such  agent. 

(d)  In  the  case  of  any  program,  other  than  a  program  advertising  com- 
mercial products  or  services,  which  is  sponsored,  paid  for  or  furnished,  either 
in  whole  or  in  part,  or  for  which  material  or  services  referred  to  in  subsection 
(b)  hereof  are  furnished,  by  a  corporation,  committee,  association  or  other 
unincorporated  group,  the  announcement  required  by  this  section  shall  disclose 
the  name  of  such  corporation,  committee,  association  or  other  unincorporated 
group.  In  each  such  case  the  station  shall  require  that  a  list  of  the  chief 
executive  officers  or  members  of  the  executive  committee  or  of  the  board 
of  directors  of  the  corporation,  committee,  association  or  other  unincorporated 
group  shall  be  made  available  for  public  inspection  at  one  of  the  television 
broadcast  stations  carrying  the  program. 

(e)  In  the  case  of  programs  advertising  commercial  products  or  services, 
an  announcement  stating  the  sponsor's  corporate  or  trade  name  or  the  name 
of  the  sponsor's  product,  shall  be  deemed  sufficient  for  the  purposes  of  this 
section  and  only  one  such  announcement  need  be  made  at  any  time  during 
the  course  of  the  program. 

§  3.690  Broadcasts  by  candidates  for  public  office. —  (a)  Legally  qualified 
candidate. — A  '"legally  qualified  candidate"  means  any  person  who  has  publicly 
announced  that  he  is  a  candidate  for  nomination  by  a  convention  of  a  po- 
litical party  or  for  nomination  or  election  in  a  primary,  special,  or  general 
election,  municipal,  county,  state  or  national,  and  who  meets  the  qualifications 
prescribed  by  the  applicable  laws  to  hold  the  office  for  which  he  is  a  candidate, 
so  that  he  may  be  voted  for  by  the  electorate  directly  or  by  means  of  delegates 
or  electors,  and  who 

(1)  has  qualified  for  a  place  on  the  ballot  or 

(2)  is  eligible  under  the  applicable  law  to  be  voted  for  by  sticker,  by 
writing  in  his  name  on  the  ballot,  or  other  method,  and  (i)  has  been  duly 
nominated  by  a  political  party  which  is  commonly  known  and  regarded  as 
such,  or  (ii)  makes  a  substantial  showing  that  he  is  a  bona  fide  candidate 
for  nomination  or  office,  as  the  case  may  be. 

(b)  General  requirements. — No  station  licensee  is  required  to  permit  the 
use  of  its  facilities  by  any  legally  qualified  candidate  for  public  office,  but  if 
any  licensee  shall  permit  any  such  candidate  to  use  its  facilities,  it  shall 
afford  equal  opportunities  to  all  other  such  candidates  for  that  office  to  use 
such  facilities.  Provided,  That  such  licensee  shall  have  no  power  of  censor- 
ship over  the  material  broadcast  by  any  such  candidate. 

'(c)  Rates  and  practices. — The  rates,  if  any,  charged  all  such  candidates 
for  the  same  office  shall  be  uniform  and  shall  not  be  rebated  by  any  means, 
directly  or  indirectly  ;  no  licensee  shall  make  any  discrimination  in  charges, 
practices,  regulations,  facilities,  or  services  for  or  in  connection  with  the 
service  rendered  pursuant  to  these  rules,  or  make  or  give  any  preference  to 
any  candidate  for  public  office  or  subject  any  such  candidate  to  any  prejudice 
or  disadvantage ;  nor  shall  any  licensee  make  any  contract  or  other  agreement 
which  shall  have  the  effect  of  permitting  any  legally  qualified  candidate  for 
any  public  office  to  broadcast  to  the  exclusion  of  other  legally  qualified  can- 
didates for  the  same  public  office. 

(d)  Inspection  of  records. — Every  licensee  shall  keep  and  permit  public 
inspection  of  a  complete  record  of  all  requests  for  broadcast  time  made  by  or 
on  behalf  of  candidates  for  public  office,  together  with  an  appropriate  notation 
showing  the  disposition  made  by  the  licensee  of  such  requests,  and  the  charges 
made,  if  any,  if  request  is  granted. 

§  3.691  Rebroadcast. —  (a)  The  term  "rebroadcast"  means  reception  by 
radio  of  the  program8  of  a  radio  station,  and  the  simultaneous  or  subsequent 
retransmission  of  such  program  by  a  broadcast  station.  The  broadcasting  of 
a  program  relayed  by  a  relay  broadcast  station  or  studio  transmitter  link  is 
not  considered  a  rebroadcast. 

(b)  The  licensee  of  a  television  broadcast  station  may,  without  further 
authority  of  the  Commission,  rebroadcast  the  program  of  a  United  States 
television  broadcast  station,  provided  the  Commission  is  notified  of  the  call 
letters  of  each  station  rebroadcast  and  the  licensee  certifies  that  express 
authority  has  been  received  from  the  licensee  of  the  station  originating  the 
program.0 

(c)  No  licensee  of  a  television  broadcast  station  shall  rebroadcast  the  pro- 
gram of  any  United  States  radio  station  not  designated  in  (b)  above  without 
written  authority  having  first  been  obtained  from  the  Commission  upon  appli- 
cation (informal)  accompanied  by  written  consent  or  certification  of  consent 
of  the  licensee  of  the  station  originating  the  program.10 


8  As  used  in  this  section,  program  includes  any  complete  program  or  part  thereof. 

"The  notice  and  certification  of  consent  shall  be  given  within  three  (3)  days  of 
any  single  rebroadcast,  but  in  case  of  the  regular  practice  of  rebroadcasting  certain 
programs  of  a  television  broadcast  station  several  times  during  a  license  period,  notice 
and  certification  of  consent  shall  be  given  for  the  ensuing  license  period  with  the 
application  for  renewal  of  license,  or  at  the  beginning  of  such  rebroadcast  practice  if 
begun  during  a  license  period. 

10  By  Order  No.  82,  dated  and  effective  June  24,  1941,  until  further  order  of  the 
Commission,  section  3.691(d)  is  suspended  only  insofar  as  it  requires  prior  written 
authority  of  the  Commission  for  the  rebroadcasting  of  programs  originated  for  that 
express  purpose  by   United   States   Government   radio  stations. 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  79 


GATEWAY 
TO  THE 
RICH 

TENNESSEE 
VALLEY 


WLAC 

50,000  WATTS 
NASHVILLE 


***** 


TO  MAKE  SURE  of  get- 
ing  the  audience  of  Nova 
Scotia's  most  thickly  pop- 
ulated area  it  is  hardly 
necessary  to  stress  the  fact 
that  the  station  is  

CHNS 

Halifax,  Nova  Scotia 
JOS.  WEED  &  CO. 
350  Madison  Avenue,  New  York 
Representatives 


TRANSCRIPTION 
LIBRARY 

TO  FILL  ALL  REQUIREMENTS 

AMERICAN  FOLK 
MUSIC 


M.  M.  COLE  CO. 

823  S.  WABASH  AVE. 

CHICAGO  5,  ILL. 


SEE  PAGE 


57/ 


Sale  of  KHQ  Violates  Duopoly 
Principle,  Local  Groups  Say 


PROTESTS  that  approval  of  the 
proposed  sale  of  KHQ  Spokane  to 
Spokane  Chronicle  Co.  would  vio- 
late the  principle  of  the  FCC's 
multiple-ownership  rule  and  threat- 
en freedom  of  expression  have  been 
filed  with  the  FCC  by  three  Spo- 
kane organizations. 

The  Democratic  Central  Commit- 
tee of  Spokane  County  declared  in 
a  resolution  that  W.  H.  Cowles 
owns  both  the  Chronicle  and  the 
Spokesman-Review,  "the  only  two 
daily  newspapers  serving  Spokane 
and  the  surrounding  area",  and 
that  consummation  of  the  proposed 
sale  "would  deprive  the  public  fur- 
ther of  that  freedom  of  expression 
and  unbiased  news  service  to  which 
the  people  are  entitled  .  .  .  and 
would '  render  nugatory  the  action 
of  the  Commission  in  adopting  the 
multiple  ownership  rule  .  .  ." 

Praises  Stations 

"The  radio  stations  have  been 
the  one  source  of  free,  untrammeled 
information  for  the  public,"  de- 
clared Edward  Chambers,  chair- 
man of  the  Democratic  Central 
Committee,  in  a  letter  accompany- 
ing the  committee's  protest  of  the 
contemplated  sale.  The  resolution 
said  ownership  of  both  Spokane 
papers  "constitutes  the  same  cen- 
tralization of  ownership  and  con- 
trol in  the  newspaper  field  which 
the  Federal  Communications  Com- 
mission has  sought  to  prevent"  in 
radio. 

A  resolution  by  the  North  Side 
Grange  said  "if  the  means  of  com- 
munication become  monopolized  by 
a  few  owners,  the  cause  of  free- 
dom of  speech  will  be  nullified  to 
the  extent  of  that  ownership"  and 
asserted  that  the  Grange  group 
considered  the  proposed  purchase 
"inimical  to  freedom  of  speech". 

William  Harray,  writing  as  busi- 
ness manager  of  Plumbers  and 
Steam  Fitters  Local  Union  No.  44, 
Spokane,  said  sale  of  the  station 
to  Spokane  Chronicle  Co.  "would 
constitute  the  same  centralization 
of  ownership  which  the  Federal 
Communications  Commission  has 
endeavored  to  prevent." 

The  proposed  sale  has  been  ad- 
vertised by  both  Louis  Wasmer, 
station  owner,  and  the  FCC 
[Broadcasting,  Nov.  5,  25]  under 
the  procedure  suggested  in  the 
FCC's  Crosley-Avco  decision.  Bids 
for  the  facilities  on  the  same  terms 
will  be  accepted  by  the  Commission 
until  Dec.  30.  Thus  far,  no  com- 
petitive bids  have  been  submitted. 

In  his  letter  accompanying  the 
Democratic  Central  Committee's 
resolution,  Mr.  Chambers  said  "we 
are  in  deadly  earnest  about  this 
and  we  hope  you  will  not  vote  to 
approve  a  change  of  ownership 
that  will  be  more  monopolistic  than 
a  continuation  of  the  ownership  of 
both  KHQ  and  KGA  (other  Spo- 
kane station  owned  by  Mr.  Was- 


mer) in  one  owner  could  possi- 
bly be." 

"This  is  clearly  a  case  where  to 
approve  the  transfer  will  be  highly 
objectionable  to  serving  the  public 
interest,"  he  continued  in  his  let- 
ter, which  was  addressed  to  Com- 
missioner W.  H.  Wills. 

"The  ownership  of  the  Spokane 
Review  and  the  Spokane  Chron- 
icle," Mr.  Chambers  claimed,  "has 
a  complete  monopoly  on  the  daily 
newspaper  service  of  this  entire  In- 
land Empire.  He  uses  that  power  to 
suppress  many  news  dispatches  that 
are  of  great  interest  to  the  general 


public  and  to  emphasize  and  ex- 
aggerate reports  which  he  thinks 
will  be  helpful  to  the  policies  he 
advocates  and  hurtful  to  those  op- 
posing him." 

Mr.  Chambers  asserted  that 
"KHQ  has  such  a  fine  wave  length 
and  the  transmitter  is  so  advan- 
tageously located  that  it  affords 
excellent  radio  service  to  the  larg- 
est area  of  any  station  here  in  the 
Northwest  ...  A  large  majority  of 
the  people  of  this  area  do  not  want 
it  controlled  by  the  newspaper  mo- 
nopolist that  now  owns  the  daily 
newspapers." 


Burdett  to  Palestine 
WINSTON  BURDETT,  CBS  corespond- 
ent, has  moved  from  his  regular  over- 
seas post  In  Rome  to  Palestine,  to  cover 
current  disorders  there.  He  reported 
from  Jerusalem  for  first  time  on  Nov. 
28,  and  will  remain  in  Palestine  as  long 
as  news  warrants. 


Price  Recommends  Changes 
In  German  Radio  Supervision 

harm  than  good.  A  story  circulates 
among  the  Germans  to  the  effect 
that  one  radio  listener  who  fol- 
lowed the  Allied  broadcasts 
throughout  the  war  because  they 
gave  him  hope,  has  now  put  away 
his  receiver  because  he  hears  only 
condemnation  and  abuse. 

"We  can  win  converts  to  democ- 
racy only  if  we  again  find  a  way  of 
instilling  hope — hope  that  Germany 
again  can  rise  from  the  dust  and 
become  a  respected  nation  if  she 
will  devote  herself  to  peace  and 
tolerance,  and  decent  ways  of  life." 

Mr.  Price  harshly  criticized  the 
system  by  which  one  of  four  powers 
on  the  Control  Commission  can  veto 
operations,  and  blamed  France  for 
obstruction  of  the  operation  of  Ger- 
many as  an  economic  unit. 


THOUGH  supervision  of  radio, 
press  and  other  media  of  public 
information  and  entertainment  in 
Germany  has  been  generally  well 
handled,  Byron  Price,  former  Di- 
rector of  Censorship,  reported  to 
President  Truman  last  Wednesday, 
need  for  change  exists  and  he  of- 
fered such  recommendations. 

Mr.  Price  recently  returned  from 
a  six-week  study  of  conditions  in 
Germany.  His  report  was  generally 
pessimistic  on  American  efforts  to 
reform  the  German  people.  He 
stated  that  intelligence  reports  "in- 
dicate clearly  that  all  of  our  propa- 
ganda effort  to  instill  a  sense  of 
collective  German  guilt  has  fallen 
flat."  Indifferent  results  have  been 
produced  by  efforts  to  kindle  demo- 
cratic aspirations,  he  added. 

Major  recommendation  affecting 
broadcasting  involved  the  adminis- 
trative setup.  "I  am  convinced  that 
better  results  would  be  obtained  in 
all  of  these  matters  (information 
and  entertainment  media),"  he 
said,  "if  the  Information  Control 
branch,  which  supervises  publica- 
tions, broadcasting  and  theaters, 
and  which  certainly  is  a  highly  im- 
portant arm  of  military  govern- 
ment, were  made  an  integral  part  of 
the  Military  Government  establish- 
ment, instead  of  operating  inde- 
pendently." 

Move  Toward  Change 


He  added  that  he  had  been  in- 
formed steps  are  now  in  process 
to  effect  such  a  change. 

Discussing  public-influence  activ- 
ities as  he  observed  them,  Mr.  Price 
said:  "The  supervision  of  the  Ger- 
man press,  radio,  motion  pictures 
and  other  media  of  public  informa- 
tion and  entertainment  has  been 
generally  well  handled,  but  some 
changes  seem  desirable  in  view  of 
changing  conditions. 

"Our  own  propaganda  needs  to 
be  given  an  increasingly  positive 
character,  in  contrast  to  the  long- 
continued  attempt  to  impress  the 
Germans  of  their  collective  guilt, 
which  from  now  on  will  do  more 


CHANGES  IN  NAB 
STANDARDS  COME  VP 

CHANGES  in  the  NAB  Standards 
of  Practice  adopted  several  months 
ago  will  be  considered  at  a  meet- 
ing of  the  NAB  Code  Committee, 
to  be  held  Dec.  17-18  at  the  Pal- 
mer House,  Chicago. 

Statement  on  clarification  of  the 
standards  on  length  of  commercial 
copy  will  be  drafted  for  the  NAB 
Board  of  Directors,  which  meets 
Jan.  3-4  at  the  Roosevelt  Hotel, 
Hollywood.  Standards  do  not  now 
cover  five-minute  news  programs. 

Among  proposals  to  be  discussed 
will  be  a  formula  specifying  that 
one-tenth  of  a  program  time  should 
be  the  maximum  allowed  for  com- 
mercials. This  would  apply  to  pro- 
grams from  an  hour  down  to  a 
quarter-hour,  possibly  to  shorter 
programs. 

Committee  members  are:  Her- 
bert Hollister,  KANS  Wichita, 
chairman;  Edgar  L.  Bill,  WMBD 
Peoria;  Arthur  B.  Church,  KMBC 
Kansas  City;  Henry  Johnston, 
WSGN  Birmingham;  Merle  S. 
Jones,  WOL  Washington;  Ed  Yo- 
cum,  KGHL  Billings;  William  S. 
Hedges,  NBC;  Jan  Schimek,  CBS. 


Page  80    •    December  3,  1945 


BROADCASTING    •  Telecasting 


NL&B  Promotes  Three ; 
Stadelman  Becomes  V-P 

NEEDHAM,    LOUIS    &  Brorby 
Inc.,  Chicago,  appointed  three  new 
officers  following  a  meeting  of  the 
board  of  directors,   according  to 
President  Maur- 
ice H.  Needham. 
Otto  R.  Stadel- 
|       man,  secretary- 
treasurer   of  the 
agency    for  the 
past     20  years, 
ij/t/k     has  been  appoint- 
!     ed  vice-president 
in  charge  of  me- 
dia and  markets; 
Mr.  Stadelman    Miss  Keo  Currie, 
director    of  the 
research  department  since  its  in- 
ception, becomes  vice-president  in 
charge  of  research;  and  Max  D. 
Anwyl,   assistant  treasurer  since 
1943,    was    appointed  secretary- 
measurer. 

Mr.  Stadelman,  widely  known  in 
national  advertising  circles,  was 
general  manager  of  the  Lite  Prod- 
ucts Co.,  Chicago,  and  entered  ad- 
vertising in  1923.  He  joined  Need- 
ham,  Louis  &  Brorby  in  1925  and 
pioneered  new  techniques  in  the 
purchase  of  media  which  emphasize 
market  coverage  at  minimum  cost. 

Both  Miss  Currie  and  Mr.  Anwyl 
joined  the  agency  in  1933. 


Wronke  &  Hallicrafters 
Personnel1  Are  Merged 

MERGER  of  personnel  of  Louis  J. 
Wronke  Inc.,  Oak  Park,  111.,  in- 
dustrial designers  and  engineers, 
with  that  of  Hallicrafters  Co.,  Chi- 
cago, producers  of  high  frequency 
radio  equipment, 
h  as  been  an- 
nounced by  Halli- 
crafters. 

Louis  J.  Wron- 
ke, president  of 
the  Wronke  firm, 
joins  Hallicraft- 
ers as  chief  me- 
chanical engineer 
and  director  of 
design.  A  grad- 
uate of  the  engi- 
neering school  of  the  U.  of  Illinois, 
he  has  been  engaged  in  radio  styl- 
ing and  mechanical  designing  since 
1929,  having  served  as  chief  drafts- 
man, assistant  chief  mechanical  en- 
gineer, plant  superintendent  and  di- 
jrector  of  design  in  radio  manu- 
facturing plants. 

j  Before  the  merger  of  personnel, 
the  Wronke  staff  had  designed  or 
taken  part  in  designing  postwar 
lines  of  radio  cabinets  for  Halli- 

jcrafters  and  other  radio  companies. 
They  also  have  designed  tone  arms, 
record      changers,  microphones, 

[hearing  aids,  and  other  electronic 

•devices,  as  well  as  toys  and  play- 

fground  equipment. 


Mr.  Wronke 


CBS  has  reported  that  a  German  pub- 
lisher has  approached  William  L.  Shlrer 
and  Howard  K.  Smith,  now  covering 
the  war  criminal  trials  at  Nuremberg 
for  CBS,  for  permission  to  publish 
Shlrer's  "Berlin  Diary"  and  Smith's 
Last  Train  From  Berlin". 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Pre..  Bldg.,  Wul,  D.  C, 


GEORGE   C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C. 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earl*  Bldg.     •     NATIONAL  6513 
Washington  4,  D.  C. 


MAY   and  BOND 

CONSULTING  RADIO  ENGINEERS 
*    *  * 
1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.      •      Republic  3984 


WORTHINGTON  C.  LENT 

Consulting  Engineers 


INTERNATIONAL.  BLDG. 
1319  F  STREET  N.  W. 


WASH..  D.  C- 
DISTRICT  4127 


ANDREW  CO. 

Consulting  Radio  Engineers 
3d3  E.  75th  St  CHICAGO  19 

Triangle  4400 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


UNIVERSAL  RESEARCH  LABORATORIES 

Q    9la<tio  SngiHeeung  r<3onut//a>tti) 


MeNARY  &  WRATHALL 

CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  1205 
Washington,  D.  C. 


Radio  Engineering  Consultants 
Frequency  Monitoring 


Commercial  Radio  Equip.  Co. 

•  International  Building.  Washington,  D.  C. 

•  321  E.  Gregory  Boulevard,  Kansas  City,  Mo. 

•  Cross  Roads  of  the  World,  Hollywood.  Calif. 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


HAROLD  B.  ROTHROCK 

Consulting  Radio  Engineer 
• 

301  N.  Greenbrier  St. 
Arlington,  Va. 
Chestnut  2267 


HERBERT  L.WILSON 

and  associates 
consulting  radio  engineers 
am  fm  television  facsimiu 

1018  VCRUONTAVE.,  N.W,  W*SmHtT0«  9.0.0. 
.NATIONAL  7161  " 


GOMER   L.  DAVIES 

Consulting  Radio  Engineer 
P.O.  Box  71  Wartield  9089 

College  Park,  Md. 


Equipment  Engineering  Co.i 

EmiHEERiMt  6>  Installations  Or 

Radio  Stations 
1436  Main  Street    Columbia.  && 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


RING  &  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 
Munsey  Bldg.   •   Republic  2347 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washington  5,  D.  C. 
Decatur  1234 


Frank  H.  Mcfntosh 
Consulting  Radio  Engineers 
710  14th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


REAR  &  KENNEDY 

Consulting  Radio  Engineers 
Albee   Building  REpublic  1951 

Washington,  D.  C. 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Francisco,  California 


BROADCASTING    •  Telecasting 


December  3,  1945    •    Page  81 


Help  Wanted 


Help  wanted — Transmitter  man  with 
first  class  license  at  a  progressive  Mich- 
igan station,  good  working  conditions. 
Send  your  qualifications  and  references. 
Box  473,  BROADCASTING. 

Announcer  for  progressive  network  out- 
let northern  New  York.  Box  539, 
BROADCASTING.  

Wanted  immediately,  operator-an- 
nouncer, first  or  second  class  ticket,  in 
one  of  the  best  towns  in  Georgia,  with 
good  chance  for  advancement.  Please 
write  to  Radio  Station  WMLT,  Dublin, 
Georgia. 

Situations  Wanted 

Experience  saves!  We  handle  that  sta- 
tion you  have  in  mind  from  commence- 
ment of  application  to  completion  of 
operation  after  you  are  "on  the  air".  All 
or  any  part  of  it.  Savings  on  applica- 
tion, construction  and  operation  is  our 
specialty.  Our  experience  is  saving 
money  for  others — let  us  save  money  for 
you.  Box  132,  BROADCASTING. 

Staff  announcer  and  newscaster  just 
discharged  from  Army  after  serving 
overseas  as  station  manager  for  APRS 
station.  Civilian  experience:  2  years  as 
announcer.  Age  27,  married,  2  children. 
Prefer  position  on  west  coast,  but  will 
travel.  Box  345,  BROADCASTING. 

Experienced  radio  news  broadcaster  and 
commentator  familiar  with  Far  East  po- 
litical and  economic  problems  through 
residence  in  China.  Working  knowledge 
of  written  and  spoken  Chinese  language 
and  French.  Desires  position  specializing 
in  news  with  station  having  wider  ra- 
dius than  present  location.  Box  474 
BROADCASTING. 

Chief  engineer — Available  December  15. 
Total  pre-war  experience  10  years.  Good 
engineering  education.  Definite  execu- 
tive ability.  Progressive  ideas.  Married. 
Desire  permanent  placement  with  ex- 
panding station.  Box  494,  BROADCAST- 
ING^  

Announcer  —  production  -  ideas  -  dis- 
charged veteran,  5  years  civilian  experi- 
ence. Manager  2  years,  1000  watt  AFRS 
station.  Handle  talent,  publicity,  pro- 
motion, references,  complete  details, 
transcription.  Available  immediately. 
Prefer  New  York  vicinity.  Box  505, 
BROADCASTING. 

Singer— Baritone,  age  29,  six  years  gen- 
eral announcing  experience.  Wants  con- 
tact with  production  station.  Minimum 
wage— $80.00.  Box  507,  BROADCASTING. 

Announcer — 2  years  experience  commer- 
cial announcing,  news,  copywriting, 
control  room  technique,  20 '/2  years  old. 
Want  permanent  position.  Box  510. 
BROADCASTING.  

Need  a  capable,  talented  young  man  to 
assist  your  advertising,  sales  or  promo- 
tion manager?  I'm  your  man  Friday, 
every  day!  Diversified  experience.  Box 
512,  BROADCASTING. 

Commercial  manager  of  one  of  Ameri- 
ca's most  successful  stations,  available 
on  percentage  of  salary  overwrite  basis, 
or  will  buy  interest.  Wealth  of  experi- 
ence in  commercial  broadcasting  in- 
cluding regional  network.  Best  of  ref- 
erences.  Box  513,  BROADCASTING. 

Engineer — Former  air  corps  communica- 
tions officer,  twelve  years  radio  experi- 
ence, 1st  class  license  since  1938,  avail- 
able December  tenth,  desires  job  south- 
east as  chief  engineer  local  station  or 
larger  station  with  chance  for  promo- 
tion. Box  515,  BROADCASTING. 


Experienced  Sports  and 
Special  Events  Man 
Available 


•  Although  presently  employed  at  50  kw 
station,  desire  change  to  metropolitan  mar- 
ket. Prefer  southwest  or  west  but  will  go 
to  any  section  where  good  opportunity  exists. 
Background  includes  14  years  all  sports- 
special  events  of  which  nine  have  been  with 
present  station.  Have  handled  all  football 
games  for  several  years  for  one  of  country's 
first  ten  teams.  Have  network  experience  in 
special  events.  Know  all  sports  thoroughly. 
Former  professional  football  experience.  Wide- 
ly  known   in    present   section.    Highest  ref- 


BOX  543,  BROADCASTING 


Page  82    •    December  3,  1945 


i — Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15e  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Situations  Wanted  (Cont'd) 

Veteran — Available  January,  desires  po- 
sition with  small  western  or  midwest- 
ern  station.  College  graduate,  second 
class  phone,  seven  years  experience,  in- 
cluding two  with  Armed  Forces  Radio. 
Held  managerial  position  prewar.  Pro- 
gram director,  station  manager  with 
AFRS.  Progressive,  reliable,  married. 
Box  516,  BROADCASTING. 

Ex  Army  Captain,  first  class  license 
holder,  two  years  broadcasting  experi- 
ence, four  years  Army  radio  experience, 
desires  engineering  position  with  pro- 
gressive station  on  east  coast.  Age  27, 
married,  dependable,  ambitious,  can 
take  responsibilities.  Full  qualifications 
in  first  letter.  Box  519,  BROADCASTING. 

Radio  engineer — discharged  from  Air 
Forces.  First  class  phone  license.  Eight 
years  experience  in  radio.  All  phases  of 
broadcasting,  also  FM  and  television 
training.  Desire  permanent  position 
with  progressive  station.  Box  521, 
BROADCASTING. 

Honorably  discharged  veteran,  25,  mar- 
ried  with  family,  5  years  experience  in 
installation,  maintenance,  and  opera- 
tion of  Navy  shore  stations,  air-ground 
equipment  and  all  types  of  navigational 
aids.  Graduate  of  best  Navy  technical 
schools.  Eager  and  willing  to  work  at  a 
position  with  a  secure  future.  Box  522, 
BROADCASTING. 

Position  as  announcer,  part  time  in 
college  town.  Experienced,  can  operate 
board.  Just  out  of  service,  single.  Box 
528,  BROADCASTING. 
Woman,  37,  lively,  attractive;  national- 
ly  known;  wants  New  York  location 
with  station  or  agency.  Three  years 
free  lance  writing,  commentator,  pro- 
duction, public  relations,  organization: 
five  years  educational  director,  director 
commercial  woman's  program  50,000  w 
Chicago  station.  Available  interview  De- 
cember 10,  11.  Box  535,  BROADCAST- 
ING. 


Situations  Wanted  (Cont'd) 

Commercial  manager  of  CBS  affiliate 
desires  change.  Can  qualify  for  com- 
mercial manager  or  assistant  man- 
ager position.  Six  years  experience  in 
sales,  production,  traffic,  programming, 
script  writing,  publicity.  Excellent  back- 
ground. Married.  Salary  plus  commis- 
sion preferred.  Box  536,  BROADCAST- 
ING. 

Chief  engineer  four  years,  have  installed 
one  BC  stations.  Technical  school  gradu- 
ate with  college  mathematical  back- 
ground. Two  years  development  labora- 
tory experience.  Desire  position  with 
progressive  station  or  consulting  firm. 
Box  530,  BROADCASTING. 

Experienced  newspaper  man  desires 
connection  with  progressive  station  as 
news  editor,  commentator,  or  publicity 
director.  Editor  of  prize-winning  news- 
paper believes  he  can  prove  his  worth 
to  station.  12  years  reporter,  editor,  cor- 
respondent; four  years  highly  special- 
ized work  U.  S.  Government;  publicity, 
public  speaking,  contact.  Salary  $125.00 
week  minimum  depending  on  location. 
Age  36;  family.  Box  537,  BROADCAST- 
ING. 

Available  immediately,  experienced 
woman's  commentator,  programming, 
continuity.  College  graduate.  Back- 
ground with  network  stations.  Box  538, 
BROADCASTING. 

Capable  enough  "employed"  commer- 
cial writer,  salesman  and  merchandiser 
to  ask  hundred  a  week.  Fifteen  years 
writing,  servicing,  selling  experience. 
War  service  record.  Wish  permanent 
west  or  midwest  connections.  36  years 
old,  married,  one  child.  Box  540, 
BROADCASTING. 

Producer — program  director.  Nine  years 
experience  includes  production,  direct- 
ing, announcing,  writing,  acting.  Now 
Army  Captain  awaiting  release.  Agency 
preferred.  Box  542.  BROADCASTING. 


FOR  SALE 


Established  250  watt 
network  affiliated 
Pennsylvania  radio 
station. 


BOX  547, 
BROADCASTING 


Situations  Wanted  (Cont'd) 

Chief  engineer  seeks  position  with  pro-  , 
gressive  station.  Experienced  in  all 
phases  of  radio  station  operation,  main- 
tenance and  installation.  Past  employ- 
ers and  associates  testify  to  ability  as 
the  working  kind  of  executive  who  gets 
a  job  done  well.  Box  544,  BROADCAST- 
ING. 

Station  manager — chief  engineer.  Naval 
officer,  expecting  January  release,  de- 
sires connection  with  new  station  in 
small  city  where  economy  of  staff  is 
necessary.  Thoroughly  experienced  in 
station  management,  sales,  engineering 
and  construction.  Capable  announcer. 
First  class  license.  I'm  looking  for  hard 
work  and  lots  of  it  in  return  for  mini- 
mum salary  and  commission  of  $350.00 
monthly.  Available  February  15th.  Box 
545,  BROADCASTING. 

Veteran  available  for  announcing  or 
technical  work  with  good  technical 
training  and  some  commercial  experi- 
ence. Will  apply  for  engineers  license. 
Lewis  H.  Danforth,  111  S.  Maple  St. 
W.  Hempstead,  L.  I.,  New  York. 

Army  captain  on  terminal  leave,  col- 
lege graduate,  6  years  experience  an- 
nouncing and  script  writing,  desires 
position  in  midwest  states.  Address  C. 
A.  Hanson,  1801  Rawley  Ave.,  Madison, 
Wise. 

Veteran  awaiting  discharge;  experience. 
8  years  civilian,  4  years  army  as  control 
operator;  production  phows,  remote. 
Go  anywhere.  No  floater.  Sgt.  Norman 
T.  Lewis,  Box  202,  Petersburg,  Virginia. 

Announcer — newscaster,  thoroughly  ex- 
perienced all  types  of  programs,  one  year 
night  news  editor  and  newscaster,  ex- 
cellent voice,  Harvard  graduate,  avail- 
able soon.  Ed  Blackman,  WEEI,  Boston. 

Veteran  with  one  year  radio  broadcast- 
ing training,  at  reputable  radio  college, 
desires  announcers  position.  Age  28, 
good  health,  industrious  and  fully  reli- 
able. Robert  Armstrong,  6242  South 
Bishop,  Chicago  36,  Illinois. 

Experienced  announcer,  veteran.  2  years 
all  round  experience  with  local,  regional 
stations.  Do  production  and  write  copy. 
Prefer  middlewest  or  west  coast.  Col- 
lege education,  single.  Alfred  Cohen, 
325  Riverside  Drive,  New  York,  N.  Y. 

BA  in  radio  broadcasting,  taught  radio 
production  at  N.Y.U.,  produced  and 
wrote  for  small  stations  while  at  school. 
Veteran,  prefer  south,  west  or  far  west. 
Eugene  Vasilew,  2910  Wallace  Ave.,  New 
York  67,  N.  Y. 

6  years  experience  announcing,  m.c. 
writing.  Veteran.  Manager  of  Army  ! 
overseas  station,  program  director  of 
another.  Held  administrative  shipping 
post  with  AFRS.  Married,  31.  Seeking 
executive  or  program  affiliation.  Larry 
Dysart,  T/Sgt.,  1646  Lucile  Ave.,  Los 
Angeles  26,  Calif.  

Chief  engineer-announcer.  Desires  per- 
manent position  combination,  chief  or 
operator.  Experienced.  Reliable.  Prefer 
midwest  or  southwest.  Box  558,  BROAD- 
CASTING.  

(Continued  on  page  83) 


HELP  WANTED 

Outstanding  opportunity  with  one 
of  Washington's  largest  Advertis- 
ing Agencies,  Kal,  Ehrlich  &  Mer- 
rick. Radio  Department  has  open- 
ings for  a  Copy  Chief  and  one 
additional  Commercial  Copy  Writer. 
Copy  Chief  must  have  excellent 
background  and  experience  both 
in  writing  and  editing  of  radio 
copy.  He  must  be  able  to  fake 
over  the  entire  radio  copy  de- 
partment and  direct  all  writing 
and  traffic  activity. 
Copy  Writer  must  have  station  or 
agency  experience  .  .  .  must  be 
capable  of  producing  good,  hard- 
hitting radio  copy  for  retail  adver- 
tisers. 

Have  these  qualifications?  Write, 
at  once,  outlining  experience  and 
salary  requirements,  to  Kal, 
Ehrlich  &  Merrick,  Advertising, 
314  Star  Building,  Washington, 
D.  C,  for  appointment  in  either 
Washington,  D.  C.  or  New  York 
City. 


BROADCASTING  • 


Telecasting 


Situations  Wanted  (Cont'd) 


Writer— Working;  10  years  newspapers, 
jtage;  wants  chance  in  radio-television, 
N.  Y.  area.  Family  man,  34,  reliable. 
Copy,  dialogue,  lyrics.  Box  548,  BROAD- 
CASTING.  

Hecoraing  director,  producer,  veteran. 
■Had  staff  of  20  men  transcribing  6  hours 
of  programs  per  week  for  Army  pro. 
Overseas  managed  AFRS  station.  Quali- 
■0ed  engineer,  built  4  studio  set  ups  for 
Army.    Will    go    anywhere.    Box  549, 

BROADCASTING.  

Experienced  radio  actress  on  leading 
network  programs  desires  work  in 
South.  Florida  preferred.  Straights, 
characters,  announcing,  narration,  com- 
mercials. Unusual  educational  and  cul- 
tural background  plus  excellent  stage 
and  radio  experience.  Have  also  directed 
and  produced  children's  shows  on  air. 
Some  writing  experience.  Superior  ref- 
Box  550,  BROADCASTING. 


Experienced  sports  commentator,  emcee, 
special  events  man.  Awaiting  discharge 
as  Navy  Public  Relations  Specialist. 
Network,  local  experience.  Play  by  play 
basketball,  football,  baseball;  wide- 
spread experience  special  events  broad- 
casting, horseracing,  golf,  tennis,  et 
cetera.  Emcee  for  audience  shows,  musi- 
cal, others.  Unusually  good  ad  liber. 
Has  own  sports  commentary,  human  in- 
terest program  available  for  immediate 
commercial  sponsorship;  five  years  suc- 
cess story  on  this  show  alone.  Prefer 
staff  assignment  with  talent  fee  ar- 
rangement possible.  Able  to  create, 
produce  and  direct  new  programs.  Pro- 
fessional continuity  and  commercial 
writer  six  year.  Transcriptions,  refer- 
ences on  request.  Available  January  1  to 
■5  at  latest.  Write  Box  551,  BROAD- 
CASTING^  

Versatile  network  announcer  desires 
permanent  affiliation;  excellent  back- 
ground in  sports — former  star  athlete; 
Snotion    picture    experience.    Box  552, 

BROADCASTING.  

AvailaDle  January  first — producer,  an- 
nouncer. Age  30.  Eight  years  experience 
in  major  market.  Local  and  network. 
Present  income  $5,000.  Box  553,  BROAD- 
CASTING.  

Experienced  announcer-producer-writer 
with  first  class  license  desires  change. 
.Executive  type  now  earning  $100.00  a 
week.  Box  554,  BROADCASTING. 
Young  man,  35  years  of  age,  married, 
desires  position  with  station  contem- 
plating expansion.  Licensed  since  1931. 
■fi"''-Tie  years  at  transmitter  before  enter- 
ing Navy.  Experienced  in  installation 
JiAid  maintenance  of  transmitter  and 
Studio  equipment.  Naval  experience  all 
In  materiel,  VHF  and  FM.  Los  Angeles, 
preferred.  Box  555,  BROADCASTING. 
Announcer — 14  months  professional, 
ABC  affiliate.  Several  years  radio  dra- 
matics. Can  handle  wide  variety  of 
shows.  Baritone  speaking  voice,  but  sing 
tenor  (popular,  ballad,  light  classical), 
i  Replaced  by  veteran.  Excellent  refer- 
ences. Prefer  midwest  or  east.  Robert 
JCarlin,  903  E.  Whittier  St.,  Columbus. 

Ohio.  

'Veteran,  radio  engineer.  15  years  ex- 
;  perience  design,  construction,  mainte- 
Snance  hi-freq.  Commercial  first  tele- 
iphone.  Speak  Japanese  fluently,  knowl- 
edge Spanish.  Will  travel.  Kawai,  898 
Tuscarora,  St.  Paul,  Minn. 


Announcer — 7  years  metropolitan  com- 
mercial and  news  experience  before  war. 
Naval  Reserve  honorable  discharge.  Pre- 
fer north  or  east.  Fred  L.  Scott,  2451 
N.  Halsted,  Chicago,  Illinois. 


Total  of  eight  years  in  various  phases 
"*>f  radio   maintenance   and  operating. 

First  phone  license.  Announcing  fair. 
(Will  handle  combination  job  with  proper 

pecuniary  compensation.  Prefer  mid- 
jwest,   southwest   or   Rockies.  Veteran. 

fBox  557,  BROADCASTING.  

IGa.,  Fla.,  Ala.:  Announcer.  2y2  years 
lexperience.  30  years  old.  Also,  ex.  in 
fselling  time,  copywriter,  programming, 
letc.    Available    immediately.    Box  556, 

{broadcasting.  

•Veteran  engineer,  6  years  varied  expe- 
dience transmitter,  studio.  3  years  Radar, 
Jhigh  frequency  work  as  radio  techni- 
Ician  in  Navy.  1st  phone.  Family  man. 
•Young.  Seek  permanent  position  at 
Iprogressive  station  with  high  aims.  Ex- 
cellent references.  Kenneth  Hestor,  1030 
5th  St.,  Erie,  Pennsylvania. 


Wanted  to  Buy 


Peabody  Award  Entries 
Must  Be  Filed  by  Jan.  7 

ENTRIES  in  the  1945  George 
Foster  Peabody  Radio  Awards 
must  be  submitted  by  Jan.  7,  1946, 
according  to  the  Henry  W.  Grady 
School  of  Journalism,  U.  of  Geor- 
gia, Athens.  They  should  be  sent 
to  Dean  John  E.  Drewry  at  the 
school.  Eligible  to  submit  entries 
are  stations,  networks,  radio  edi- 
tors, listener  groups  or  any  person 
or  organization  desiring  to  direct 
the  attention  of  the  Peabody  board 
to  a  program  or  group  of  pro- 
grams. Listening-post  committees 
all  over  the  nation  also  will  submit 
entries. 

Seven  classifications  are  speci- 
fied: Programs  by  regionals  (over 
1,000  w)  aiding  public  welfare; 
programs  by  locals  (under  1,000 
w)  aiding  public  welfare;  out- 
standing reporting  and  interpreta- 
tion of  the  news;  outstanding 
drama;  music;  educational  pro- 
gram; children's  program. 

Final  selections  are  made  by  a 
U.  of  Georgia  faculty  committee 
and  a  national  advisory  board 
headed  by  Edward  Weeks,  editor, 
Atlantic  Monthly.  Selections  will 
be  announced  early  in  1946. 


Duncan  at  WWNC 

JOE  C.  DUNCAN  has  rejoined  the  en- 
gineering staff  of  WWNC  Asheville, 
N.  C,  after  service  in  the  armed  forces. 

Esso-WBZ  Booklet 
A  BROCHURE,  "Esso-WBZ,  Service  to 
New  England",  is  being  distributed  to 
mark  the  beginning  of  "Esso  Report- 
er's" 11th  year  on  the  Boston  station. 
Booklet  contains  pictures  made  at  10th 
birthday  party  of  "Esso  Reporter", 
when  June  Richdale,  vice-president  of 
Colonial  Beacon  Oil  Co.,  presented  a 
plaque  to  C.  S.  Young,  WBZ  general 
manager,  and  of  WBZ-Esso  anniversary 
stunts. 

Betsy  Briggs  Discharged 
BETSY  BRIGGS,  the  former  Betsy 
O'Crotty  of  KNX  Los  Angeles  has  been 
discharged  from  the  SPARS  in  Cleve- 
land after  nearly  two  years  service  in 
the  pubic  relations  section.  She  plans 
to  remain  in  Cleveland  and  collaborate 
with  her  husband,  Fred  Briggs,  an- 
nouncer of  WJW  Cleveland,  on  radio 
productions. 

 For  Sale  

For  sale— 250-watt  composite  transmit- 
ter, complete  with  FCC  filing  data. 
F.O.B.  San  Francisco  Bay  region.  Cost 
$3,000— Price  $1,000.  Box  541,  BROAD- 
CASTING^  

For  sale — Presto  Model  Y  recorder  com- 
plete with  extra  75-A  recording  turn- 
table. Immediate  delivery  $900.00  plus 
shipping  charges.  For  sale— new  Presto 
6-N  recorder  with  microscope  and  ex- 
tra   feedscrew   also   used   Presto  85-E 

amp.  Box  546,  BROADCASTING.  

For  sale — At  bargain,  two  Western  Elec- 
tric (IRPI)  turntables,  as  formerly  fur- 
nished with  World  Transcription  Serv- 
ice, in  excellent  condition.  Write  or 
wire  Tarns  Bixby,  220  Wall  Street,  Mus- 
kogee, Oklahoma. 


Order  letters  for  products  advertised 
on  your  station  may  be  worth  thousands 
Df  dollars  to  your  clients,  and  liberal 
commissions  to  you.  We  are  confiden- 
tial, exclusive  agents  for  mass  buyers 
(of  mail  order  names.  For  full  particulars 
bontact — Mr.  Buhl,  S.  D.  Cates  Com- 
pany, 1930  Irving  Park  Road,  Chicago  13, 
Illinois. 


BROADCASTING    •  Telecasting 


STATION  MANAGER 

6  years  successful  station  man- 
agement. 

1  '/2  years  assistant  to  manager, 
50  kw  station.  Have  hit  ceiling 
here. 

$9,000.00  salary  minimum  or 
share  profits. 

All  negotiations  in  strict  confi- 
dence. 

BOX  517,  BROADCASTING 


KTBC  Appoints  T-H-S 

KTBC,  1,000  w  CBS  affiliate,  1240  kc, 
Austin,  Texas,  has  appointed  Taylor- 
Howe-Snowden  Radio  Sales  as  station 
representatives,  Pat  Adelman,  general 
manager,  announced  last  week.  The  new 
station  makes  a  total  of  16  represented 
by  Taylor-Howe-Snowden. 

Harrison  Back  to  WHBF 

LT.  CHARLES  HARRISON  has  returned 
to  his  position  as  staff  announcer  of 
WHBF  Rock  Island,  111.,  after  his  release 
from  the  AAF. 


Carnation  Moves  to  N.  Y. 

AFTER  13  years  origination  from  Chi- 
cago, "Carnation  Contented  Hour", 
sponsored  by  Carnation  Milk  on  NBC, 
Mondays,  moves  to  New  York  Jan.  7. 
Percy  Faith,  musical  director,  goes  with 
the  show.  Rest  of  talent  is  not  yet  set. 
Agency  is  Erwin  Wasey  &  Co.,  New 
York. 

News  Analyst  to  Bank  V-P 

JOHN  J.  BARRY,  news  analyst  on 
"Frontline  Headlines"  on  WBZ-WBZA 
Boston-Springfield,  sponsored  by  the 
National  Shawmut  Bank  of  Boston,  has 
been  elected  vice-president  of  the  bank. 
He  was  also  on  the  staff  of  the  Boston 
Globe.  The  program  will  be  continued, 
the  bank  announced. 


WMFM  Changes  Its  Call 
Letters  For  Fourth  Time 

WMFM  OBSERVED  its  fourth 
christening  Dec.  1  when  the  Mil- 
waukee Journal  station  changed  its 
call  letters  to  WTMJ-FM. 

The  change  was  made  in  antici- 
pation of  eventual  duplication  of 
programs  on  WTMJ,  the  Journal 
AM  station  and  on  its  FM  outlet. 

The  Journal's  FM  station  went 
on  the  air  Feb.  23,  1940,  under  an 
experimental  grant,  and  was 
known  as  W9XAO.  With  the  ad- 
vent of  commercial  operation  of  the 
station  it  became  W55M,  in  accord- 
ance with  a  new  system  of  naming 
stations  to  indicate  frequency  and 
location.  When  the  FCC  discon- 
tinued the  practice,  the  station  took 
the  call  letters  WMFM.  The  change 
Dec.  1  to  WTMJ-FM  made  the 
fourth  set  of  call  letters  to  identify 
the  station. 


SERVICE  DIRECTORY 


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Freeland  &  Olschner  Products,  Inc. 

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Organization 
Technical   Maintenance,  Construction 
Supervision    and    Business  Services 

for  Broadcast  Stations 
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District  2292 


FREQUENCY  MEASUREMENTS 


STANDARD 

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Phones  877-2652  Enid,  Okla. 


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Myron  E.  Kluge  Exposition  1741 


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Radio  Towers 
Erection,  lighting,  painting  & 

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THE  SHADOW 

Available  locally  on  transcription— see  C.  MICHELSON,  67  W.  44  St.,  N.Y.C. 


December  3,  1945    •    Page  83 


Ad  Council 

(Continued  from  page  1U) 
in  the  difficult  reconversion  period, 
and  on  matters  affecting  the  gen- 
eral welfare  of  all  the  people; 

"(2)  Eliminate  the  chaos  result- 
ing from  competition  for  radio 
time  among  the  various  Govern- 
ment agencies  and  private  groups 
of  national  importance.  Organiza- 
tions participating  in  the  Council's 
postwar  radio  allocation  plan  will, 
as  in  the  past,  pledge  themselves 
not  to  approach  national  radio  ad- 
vertisers individually  for  radio 
coverage  except  as  allocated  by  the 
Council; 

"(3)  Prove  the  wartime  lesson 
that  public  service  advertising  is 
good  business." 


Federal  Jurisdiction  in  Neiv  Mexico 
Sales  Tax  Test  Case  Is  Argued  by  NAB 


NAB 

(Continued  from  page  H) 
on  Audience  Measurement,  report- 
ed on  a  Wednesday  meeting  of  his 
group  with  representatives  of  the 
NAB  Research  Committee  to  study 
the  problem  of  securing  for  local 
station  audience  research  a  degree 
of  standardization  which  BMB, 
CAB,  Hooper  and  others  have 
achieved  in  the  national  field. 
SMEC  recommended  that  the  Re- 
search Committee  prepare  an  anal- 
ysis of  present  station  research 
methods. 

Mr.  Webb's  subcommittee  in- 
cludes Mr.  Meighan;  Henry  I. 
Christal,  Edward  Petry  &  Co.; 
Cecil  Beaver,  WOAI  San  Antonio; 
Mr.  Bennett  (absent).  Represent- 
atives of  the  Research  Committee 
meeting  with  them  were:  J.  C. 
Tully,  WJAC  Johnstown,  Pa., 
chairman;  Dale  Taylor,  WENY  El- 
mira,  N.  Y.;  Mrs.  Helen  Schaefer, 
NAB  Assistant  Director  of  Re- 
search. 

After  a  discussion  of  the  use  of 
radio  by  Government  agencies  on 
a  commercial  basis,  SMEC  decided 
that  since  the  end  of  the  war  such 
business  is  properly  acceptable 
from  agencies  having  advertising 
appropriations  and  buying  other 
advertising  media. 

A  group  of  research,  sales  and 
promotion  executives  were  guests 
of  SMEC  at  lunch,  after  which  the 
group  was  given  a  preliminary 
showing  of  a  presentation  of  ra- 
dio's sales  effectiveness. 

Copy  Standards 

A.  D.  Willard  Jr.,  NAB  executive 
vice-president,  opened  the  after- 
noon session  with  a  talk  on  raising 
advertising  standards,  which  was 
followed  by  an  SMEC  recommen- 
dation that  the  NAB  board  appoint 
a  committee  looking  toward  the 
establishment  of  a  bureau  on  copy 
acceptance  and  standards  of  good 
taste  for  industry  guidance.  It  was 
recommended  that  this  committee 
include  members  of  SMEC  and  of 
the  NAB  Code  Committee. 

SMEC  turned  down  a  suggestion 
that  granting  of  2%  discounts  for 
prompt  payment  of  station  bills  be 
recommended  as  industry  practice, 
calling  it  an  agency-advertiser 
problem.  Group  discussed  the  prac- 
tice of  combination  discounts  to  a 
single  advertiser  whose  business  is 

Page  84    •    December  3,  1945 


THREAT  of  the  State  of  New 
Mexico  to  issue  warrants  directing 
sheriffs  to  levy  upon  and  sell  trans- 
mitters, equipment  and  real  prop- 
erty of  stations  provides  adequate 
basis  for  the  U.  S.  District  Court, 
District  of  New  Mexico,  to  assert 
jurisdiction  in  the  petitions  of  sta- 
tions for  relief  from  the  State's 
sales  tax,  the  NAB  claims  in  a 
brief  filed  with  the  court. 

Argument  on  the  court's  juris- 
diction to  hear  appeals  from  im- 
position of  the  State's  2%  gross 
sales  tax  against  radio  stations 
was  heard  Nov.  19  at  Santa  Fe 
[Broadcasting,  Nov.  26].  The  court 
at  that  time  postponed  argument 
on  the  merits  of  the  appeals  until 
late  January  after  the  State  con- 
tended it  was  not  prepared  to  offer 
technical  testimony. 

The  NAB's  brief,  prepared  by 

placed  by  a  number  of  advertising 
agencies,  which  some  broadcasters 
have  objected  to  as  causing  account- 
ing and  billing  problems,  but  de- 
cided a  rule  against  it  would  be 
unfair  to  some  advertisers  not  to 
recommend  its  abolition  as  it  is  a 
practice  of  long  standing. 

Discussion  of  need  for  industry 
data  on  expenditures  for  broad- 
cast advertising,  particularly  in 
the  local  field,  led  to  recommenda- 
tion that  NAB  Research  Commit- 
tee devise  a  plan  to  gather  the  fig- 
ures for  industry  information. 
SMEC  discussed  but  took  no  action 
on  a  suggestion  for  an  industry 
policy  on  amount  of  time  a  station 
should  sell  to  any  one  advertiser  to 
prevent  domination  of  its  schedule. 

SMEC  approved  appointment  of 
a  standing  subcommittee  on  sales 
practices.  Another  subcommittee 
will  be  named  to  assist  in  the  prep- 
aration of  a  report  on  the  Joske's  of 
Texas  experiment  with  radio  ad- 
vertising, now  being  conducted  un- 
der NAB  guidance.  Distribution 
of  industry  retail  promotion  book- 
lets to  schools  of  journalism  and 
other  educational  institutions  for 
use  in  advertising  courses  was  ap- 
proved. 

Dealer  Budgets 

Group  considered  advisability  of 
preparing  a  presentation  on  the 
value  of  local  radio  advertising  ex- 
penditures by  national  manufac- 
turers on  behalf  of  their  local  deal- 
ers, for  presentation  to  manufac- 
turing groups. 

SMEC  two-day  meeting  was  at- 
tended by  chairman  McConnell; 
Cecil  Beaver,  WOAI;  John  Outler, 
WSB;  Mr.  Christal;  Mr.  Avery; 
Mr.  Webb;  Mr.  Meighan;  Lincoln 
Dellar,  KXOA  Sacramento;  Paul 
Morency,  WTIC  Hartford;  Beverly 
Middleton,  WSYR,  Syracuse;  Ar- 
thur Hull  Hayes,  WABC  New 
York;  Stanton  P.  Kettler,  WMMN; 
John  Blair,  John  Blair  &  Company; 
Odin  S.  Ramsland,  KDAL  Duluth; 
Mr.  Johnson;  Harold  Soderlund, 
KFAB  Lincoln;  Mr.  Davis;  Mr. 
Willard;  Mr.  Pellegrin. 


John  Morgan  Davis,  general  coun- 
sel, and  Milton  J.  Kibler,  assistant, 
contends  that  the  State's  threat 
provides  basis  for  Federal  relief 
despite  the  fact  that  the  State  since 
has  stated  it  will  not  take  this 
action  pending  outcome  of  the  sta- 
tion litigation.  NAB  enters  the  case 
as  a  friend  of  the  court.  Petitions 
of  a  number  of  stations  have  been 
consolidated  by  the  court. 

Besides  pointing  out  that  the  sta- 
tions have  no  adequate  and  speedy 
remedy  at  law  in  State  courts  or 
in  equity,  NAB  observes  that  the 
standing  of  stations  with  the  FCC 
would  be  jeopardized  should  the 
State  go  through  with  threats  to 
levy  on  station  property  in  collect- 
ing taxes  and  interest  back  to 
1935  when  the  law  was  passed.  At 
that  time  the  State  revenue  de- 
partment had  ruled  that  radio,  as 
a  medium  of  interstate  commerce, 
was  not  liable  to  the  intrastate  tax. 


Farm  Survey 

(Continued  from  page  13) 
be  completed,  will  seek  to  deter- 
mine radio  coverage  in  rural  areas. 
The  three  other  committees  will 
offer  technical  evidence  on  signal 
strengths  and  interference. 

The  survey  was  undertaken,  the 
Commission  explained,  "to  obtain 
information  on  the  issue  as  to 
whether  and  to  what  extent  the 
clear-channel  stations  render  a  pro- 
gram service  particularly  suited  to 
the  needs  of  listeners  in  rural 
areas." 

The  sponsoring  committee  in- 
cludes the  FCC  chief  economist  and 
representatives  of  the  Clear  Chan- 
nel Broadcasting  Service,  Regional 
Broadcasters  Committee,  Broad- 
casters Measurement  Bureau, 
American  Broadcasting  Co.,  CBS, 
NBC,  Radio  Technical  Planning 
Board  (Panel  4),  National  Council 
of  Farm  Cooperatives,  Division  of 
Statistical  Standards  of  the  Bureau 
of  the  Budget,  and  various  experts 
in  the  field  of  broadcast  measure- 
ment. 

Lessens  Isolation 

The  report  was  based  on  answers 
to  a  lengthy  questionnaire  used  in 
interviewing  4,293  principal  mem- 
bers of  the  rural  households  sur- 
veyed. 

While  the  purpose  of  the  study 
was  to  show  attitudes  of  rural  lis- 
teners toward  radio,  the  report 
shed  some  light  on  the  ability  of 
listeners  to  tune  in  on  stations — a 
subject  to  be  covered  by  the  tech- 
nical committees.  On  this  point  the 
report  declared: 

"Neither  the  amount  of  reception 
difficulty  reported  nor  the  degree  of 
choice  among  stations  bears  on  how 
important  people  say  radio  is  to 
them.  It  might  be  expected  also 
that  people  whose  choice  of  sta- 
tions is  very  limited  would  more 
often  be  unable  to  find  programs 
of  interest  to  them  than  people 
who  can  choose  among  the  pro- 


grams of  a  number  of  stations. 
The  survey  indicates  that  this  sup- 
position is  likewise  incorrect."  > 
The  report  pointed  to  the  great 
service  radio  performs  in  bringing 
the  outside  world  to  rural  areas 
and  lessening  the  isolation  which 
may  characterize  so  much  of  rural 
life.  This  value  is  such,  it  was  sug- 
gested, that  rural  people  "are  not 
disposed  to  look  for  shortcomings 
in  the  radio  service  they  have  ac- 
cess to." 

Only  17%  of  rural  listeners  say 
they  have  ever  lived  where  recep- 
tion was  better  than  it  is  now. 

It  was  estimated  that  9,920,000 
rural  households  were  radio  owners 
when  the  survey  was  conducted; 
1,820,000  rural  households  are 
former  owners;  1,880,000  rural 
households  are  non-owners  and 
never  owned  a  radio.  Ownership  is 
highest  in  the  West  and  lowest  in 
South,  according  to  the  report. 
FCC  Summary 
Following  is  the  FCC  summary 
of  a  survey  of  attitudes  of  rural 
people  toward  radio  service: 

Most  rural  people  in  the  United 
States  value  radio  highly.  Three 
out  of  four  "farm"  and  "rural  non- 
farm"  radio  owners  feel  they  would 
miss  radio  very  much  if  it  were 
inaccessible  to  them.  Approximately 
the  same  proportion  of  former 
owners  say  they  miss  radio  very 
much.  Nearly  nine-tenths  of  those 
rural  dwellers  who  have  not  had 
radios  for  five  years  or  more  say 
they  would  like  to  have  one.  Radio 
has  become  a  highly  valued  aspect 
of  everyday  living  in  most  "rural 
homes"  which  have  radios;  a  highlv 
desired  one  in  most  of  those  homty 
that  do  not. 

Radio  is  valued  about  equally 
by  rural  radio  owners  in  each  of 
the  three  major  regions  of  the 
country,  North  (including  the 
Northeast),  South,  and  West. 
There  are  no  great  differences  be- 
tween farm  and  rural  non-farm 
radio  owners  in  this  respect  al- 
though the  women  of  each  of  these 
groups  somewhat  more  frequently 
value  radio  highly  than  do  the  men. 
Differences  in  education,  income, 
and  age  seem  to  have  little  effect 
on  the  extent  to  which  rural  lis- 
teners feel  they  would  miss  radio 
if  they  had  to  be  without  it.  Rural 
listeners  whose  range  of  available 
stations  is  low  and  those  whose 
reception  difficulties  are  many  place 
high  value  on  radio  about  as  fre- 
quently as  those  who  have  greater 
choice  of  stations  and  better  re- 
ception. Those  listeners,  both  men 
and  women,  who  listen  to  their 
radios  a  good  deal  are  more  apt  to 
value  radio  highly  than  are  those 
who  listen  only  a  little. 

Radio  is  valued  by  rural  listeners 
for  the  two  great  functions  it 
serves;  as  a  source  of  news  and 
other  information  and  as  a  source 
of  entertainment  and  company. 
When  asked  to  explain  why  they 
would  miss  radio  if  they  were  to 
be  without  it,  most  men,  especially 
the  farmers,  stress  its  importance 
as  a  source  of  news  and  informa- 
tion. A  somewhat  smaller  number 
refer  to  its  entertainment  value. 


BROADCASTING     •  Telecasting 


Grants  on  AM  Stations 


i  Folio/wing  is  a  list  of  grants  for  AM  stations  made  last  week  by  the 
Commission.  Story  on  page  13. 


Construction  Permit 


Bainbridge 
Carters  ville 


3.  Marvin  Griffin 
W.-R.  Frier 


Frequency  1490  kc,  250  watts,  unlimited 

time  (B3-P-3893). 
Frequency  1450  ke,  250  watts,  unlimited 

time  (B3-P-4064). 


Frankfort 
Glasgow 


Frankfort  Broadcasting  Co. 
Glasgow  Broadcasting  Co. 


MINNESOTA 

E.  Thomas  O'Brien,  Mildred  O'Brien 
Chalberg,  John  Chalberg,  Mabel 
O'Brien  Smith,  and  William 
Graham,  d/b  as  Brainerd  Broad- 
casting Co. 


NEW  MEXICO 


Dorrance  D.  Roderick 


OKLAHOMA 


Athens 
Athens 
Columbia 

Ellensburg 
Ellensburg 


McAlester  Broadcasting  Co. 
partnership  composed  of 
Wilson  &  P.  D.  Jackson) 


Frequency  1400  kc,  250  watts,  unlimited 
time;  granted  subject  to  condition 
permittee  make  more  complete  showing 
of  programs  to  be  rendered  prior  to 
issuance  of  license  (B3-P-4027). 


TENNESSEE 

Lowell  F.  Arterburn,  d/b  as  Athens 

Broadcasting  Co. 
R.  O.  Hardin  and  Verna  S.  Hardin, 

tr/as  Athens  Broadcasting  Co. 
The  Middle  Tennessee  Broadcasting 


Co. 


Central  Washington 


WASHINGTON 

iadcasters, 


Gilbert  H.  Kayner  and  Howard  H. 
Kayner,  d/b  as  Kittitas  Valley 
Broadcasting  Station 


Joseph  P.  Ernst 


The  following  applications 


i  designated  for  hearing: 
DELAWARE 


Diamond  State  Broadcast  Corp. 


James  S.  Rivers,  tr/as  Southeastern 
Broadcasting  Co. 


Pierce       Indian  River  Broadcasting  Co. 


Requests  frequency  1490  kc,  250  watts, 
unlimited  time  (B3-P-3938),  to  be 
consolidated  with  Indian  River  Broad- 
casting Co.  application. 

Requests  frequency  1400  kc,  250  watts 
unlimited  time  (B3-P-3905),  these 
applications  are  designated  for  con- 
solidated hearing  with  application  of 
Southern  Media  Corp.,  Coral  Gables 
(B3-P-4138)  and  Ft.  Lauderdale  Broad- 
casting Co.  application  (B3-P-3785). 


WASHINGTON 


Bremerton  Broadcast  Co 


<  rt.mong  rural  women,  entertainment 
is  more  commonly  given  as  a  value 
j  of  radio  than  is  news,  although 
I  almost  -  as,  many  women  mention 
news  as  mention  entertainment.  . 
, LjL.  The  importance  of  the  news  func- 
tion of  radio  to  rural  people  is 
demonstrated  again  when  they  are 
asked  what  kinds  of  program  they 
would,  miss  most  if  they  had  tq  go 
without  radio  service.  News  pro- 
grams are  mentioned  in  this  con- 
!  nection  by  an  overwhelming  ma- 
jority of  rural  people  who  now  have 
radios ;  much  more  often  than  any 
other  type  of  program.  Farm  men 
j  and  women  again  exceed  rural  non- 
farm  people  somewhat  in  their  em- 
phasis on  the  importance  of  news 
(programs.  Farm  men  also  much 
nore  often  emphasize  the  value  of 
programs  giving  market  and 
weather  reports,  and  talks  on  farm- 
ing, than  do  non-farm  men.  When 
tural  people  who  have  radios  are 
j.isked  to  name  the  kinds  of  programs 
[hey  like  best,  the  pattern  of  their 
tastes  in  radio  becomes  evident.  In 
j  jeneral,  farm  people  select  the  more 
[:ierious  type  programs.  News  and  market 
j'teports,  hymns  and  religious  music, 
!:iermons  and  religious  programs,  and 
j  Sarm  talks  are  given  high  preference 
I'm  this  group.  Old-time  music  is  pre- 
wired by  approximately  50  per  cent  of 
jhe  men  and  women  of  the  farm  group 
tod  the  proportion  naming  it  nearly 
loubles  the  proportion  naming  the  en- 
tertainment program  next  most  com- 
!  honly  mentioned. 

Quiz  Program 
!  While  many  rural  non-farm  men  and 
iliromen  also  list  these  programs  as 
!  taiong  those  they  like  best,  they  do  so 
I  ess  commonly  (with  the  exception  of 
|(iews  programs).  More  often  than  farm 
>eople  they  name  quiz  programs,  enter- 
l  ainment  programs  (with  comedians 
.nd  popular  singers),  and  dance  music 
f  among  their  favorite  programs.  The 
'  h-al  non-farm  men  much  more  often 
ici  broadcasts  of  sports  events  than 
j  a  farm  men.  The  program  preferences 
I  if  rural  non-farm  people  indicate  a 
[reater  appreciation  of  the  lighter 
.spects  of  radio  service  than  is  found 
jnong  farm  people. 

|.  When  rural  people  are  asked  to  name 
|(he  type  of  program  they  don't  care 
§r,  an  additional  aspect  of  rural  tastes 
gnerges.  As  indicated  below,  serial 
§ories  are  the  kind  of  program  most 
I'iornmonly  named  as  not  liked;  they 
Be  followed  by  dance  music,  and  then 
\to  classical  music.  While  many  other 
1  fepes  of  programs  are  named  as  disliked 
ly  some  rural  radio  listeners,  these 
tree  types  of  programs  seem  most  com- 
monly to  create  strong  feelings  of  re- 
fection. Distaste  for  programs  of  classi- 
tal  music  differs  from  dislike  of  serial 
lories  or  dance  music  in  the  fact  that 
iiral  people  who  name  classical  music 
I  a  disliked  program  commonly  say 
,  hey  do  not  understand  such  programs, 
tpproximately  two-thirds  of  the  farm 
leople  who  have  radios  report  listening 
o  weather  reports,  market  reports  and 
alks  on  farming,  many  of  them  listen- 
j  tig  to  such  programs  several  times  a 
(reek.  A  large  majority  of  those  farm 
leople  who  listen  to  these  programs 
!  jeel  that  they  are  helpful  to  them.  As 
'■  Bight  be  expected,  farm  men  are  much 
tore  often  interested  in  farm  programs 
pan  are  farm  women. 
J  Serial  story  programs  occupy  an  un- 
gual position  in  the  attitudes  of  rural 
feople.  Among  women,  both  farm  and 
Ural  non-farm,  they  stand  second  only 

0  news  in  the  list  of  programs  they 
iy  they  would  miss  most  if  their 
Idios  failed  them;  yet  they  are  also 
he  type  of  programs  most  commonly 

|  jot  cared  for  by  rural  women.  Rural 
,  (omen  who  have  radios  seem  to  divide 
ito  three  large  groups  in  their  atti- 
j  fades    toward   serial    programs;  those 
I  ttio   like  this  type  of  program  very 
Juch  and  would  miss  it  greatly  if  they 
I  Ould  not  hear  it,  those  who  neither 
I  fee   nor   dislike   such  programs,  and 
nose  who  actively  dislike  them.  Very 
sw  rural  men  show  any  preference  for 
fcrlal  stories  and,   like   rural  women, 
ley  most  commonly  name  this  type 

1  program  as  the  kind  they  do  not 
are  for.  No  other  program  creates  such 
artisan  attitudes  among  rural  people 
1  serial  stories. 

Generally  speaking,  rural  people  are 
ot  highly  conscious  of  possible  im- 


provements in  the  program  service  they 
are  now  receiving.  Over  half  of  the 
rural  people  who  have  radios  cannot 
think  of  any  type  of  program  they 
would  like  to  hear  more  of  than  they 
do  now  when  asked,  to  name  them. 
The  suggestion  offered  by  those  who 
do  name  a  kind  of  program  are  scat- 
tered over  a  variety  of  favorite  programs 
and  do  not  indicate  any  important  spe- 
cific discrepancies  between  listener 
needs  and  present  program  service. 
There  is  even  less  expression  of  aware- 
ness of  possible  improvements  resulting 
from  unsatisfied  wishes  for  specific  types 
of  programs  at  particular  hours  of  the 
day  or  evening. 

The  fact  that  rural  radio  listeners 
do  not  have  many  suggestions  to  offer 
concerning  radio  programming  does  not 
mean  that  they  are  undlscriminating 
regarding  the  programs  that  are  avail- 
able to  them.  There  are  large  differences 
in  the  amount  of  time  rural  people 
spend  listening  to  radio,  among  both 
men  and  women,  and  these  are  only 
partly  accounted  for  by  differences  in 
time  available  for  listening.  Three  out 
of  four  rural  people  report  having  their 
radios  turned  off  at  times  because  they 
do  not  care  for  the  programs  that  are 
on;  almost  a  third  of  the  rural  people 


say  this  happens  very  often.  However, 
those  listeners  who  say  they  listen  to 
their  radios  only  a  little  and  keep  them 
turned  off  very  often  because  they  are 
not  interested  in  the  programs  are  no 
more  likely  to  suggest  changes  in  the 
programs  than  are  those  people  who 
say  they  listen  much  of  the  time  and 
never  have  their  radios  turned  off  be- 
cause of  the  programs. 

Most  rural  listeners  seem  to  take  radio 
programming  for  granted.  They  may 
listen  much  or  little,  but  they  are  not 
inclined  to  think  of  themselves  as 
being  in  a  position  of  judgment  re- 
garding the  kinds  of  programs  that 
should  be  on  the  air.  Very  few  of  these 
people  have  any  point  of  reference, 
either  actual  or  ideal,  with  which  to 
compare  present  radio  programming;  as 
a  consequence,  they  tend  to  accept  the 
radio  they  know  as  the  natural  order  of 
things. 

About  one  in  every  four  rural  house- 
holds has  no  radio  in  working  order. 
About  half  of  these  homes  have  had 
radios  within  the  last  five  years;  most 
of  these  households  say  that  they  have 
not  replaced  or  repaired  their  radios 
because  of  wartime  shortages.  These 
rural  households  that  have  had  no 
radio   for  over  five   years   have  most 


Wave  Propagation 
Will    Help  Radio 

Details  of  Military  Secret 
Are  Revealed  for  First  Time 

RESEARCH  in  radio  wave  propa- 
gation and  in  the  techniques  of 
prediction,  carried  out  during  the 
war  by  the  Interservice  Radio  Prop- 
agation Lab.,  Washington,  is  ex- 
pected to  provide  valuable  aid  in 
civilian  broadcasting,  it  was  dis- 
closed today. 

Details  of  the  IRPL  work,  here- 
tofore a  military  secret,  were  dis- 
closed in  a  release  by  the  Dept.  of 
Commerce  for  publication  today. 
"Many  American  and  Allied  ari- 
men  owe  their  lives  and  the  success 
of  their  missions  to  the  accurate 
forecasting  of  radio  transmission 
conditions,"  said  the  release. 

Working  under  the  general  super- 
vision of  Dr.  J.  H.  Dellinger,  chief, 
Radio  Section,  Bureau  of  Stand- 
ards, and  Dr.  Newbern  Smith  of 
the  same  office,  propagation  ex- 
perts studied  ionospheric  and  other 
data  gathered  from  all  parts  of  the 
world.  As  a  result  of  their  re- 
search they  were  able  to  predict 
transmissions.  The  IRPL  served 
under  the  Wave  Propagation  Com- 
mittee of  the  Joint  Communica- 
tions Board  which,  in  turn,  was 
under  U.  S.  Joint  Chiefs  of  Staff. 

Work  had  to  do  largely  with  ad- 
vance predictions  of  transmission 
conditions  in  the  ionosphere.  IRPL's 
primary  function  was  to  furnish 
radio  propagation  information  and 
predictions  to  the  Allied  military 
services  and  to  advise  them  on  com- 
munication problems  of  operational 
importance. 

Among  its  duties  IRPL  developed 
methods  for  solving  high-frequency 
propagation  problems,  studied  wave 
absorption  in  the  ionosphere,  ana- 
lyzed traffic  data  from  the  propa- 
gation viewpoint  and  correlated 
high-frequency  direction-finder  er- 
rors with  ionosphere  conditions. 

A  considerable  part  of  the  IRPL 
work  is  being  continued  because  of 
its  importance  to  peacetime  appli- 
cations. With  the  cloak  of  secrecy 
lifted,  the  findings  are  expected  to 
be  valuable  particularly  in  FM  and 
television  transmissions. 

Associated  with  IRPL  are  labora- 
tories at  Stanford  U.,  Berkeley, 
Cal.;  Louisiana  State  U.,  Baton 
Rouge;  U.  of  Puerto  Rico,  San  Juan; 
Harvard  U.  and  Massachusetts  In- 
stitute of  Technology,  Boston.  Val- 
uable help  also  has  been  given  by 
the  Carnegie  Institute,  Washington, 
Dept.  of  Terrestrial  Magnetism, 
which  maintained  observatories  at 
the  U.  of  Alaska  and  other  places, 
centralizing  solar  and  magnetic 
data.  Fifty  stations  were  operated 
by  the  U.  S.,  Great  Britain,  Canada, 
Australia,  New  Zealand  and  Rus- 
sia, with  data  centralized  in  Wash- 
ington. 


commonly  gone  without  because  they 
felt  they  could  not  afford  it.  There  Is  a 
strong  tendency  for  those  households 
which  have  had  no  radio  for  five  years 
or  more  also  to  lack  the  other  major 
means  of  communication,  telephones 
and  daily  newspapers. 


OADCASTING    •  Telecasting 


December  3,  1945    •    Page  85 


People 


At  Deadline... 


HOPE,  FIBBER,  THEATER 
HEAD  HOOPER  REPORT 

BOB  HOPE  is  most  popular  program  of  all 
network  evening  shows  according  to  the  Nov. 
30  Hooper  report  which  gives  his  program 
rating  of  27.9.  Other  leaders,  Fibber  McGee 
&  Molly  25.3;  Radio  Theater  23.6;  Walter 
Winchell  23.4;  Charlie  McCarthy  22.6;  Jack 
Benny  22.4;  Mr.  District  Attorney  19.8;  Fred 
Allen  19.2;  Abbott  &  Costello  18.8;  Screen 
Guild  Players  18.5;  Take  It  or  Leave  It  18.4; 
Music  Hall  17.5;  Eddie  Cantor  17.5;  Jack 
Haley  16.2;  Aldrich  Family  15.6.  (Ratings, 
page  30.) 

Average  evening  rating  was  9.4,  unchanged 
from  Nov.  15  report  and  down  0.4  from  year 
ago.  Average  sets-in-use  was  29.7,  up  0.3  from 
last  report,  down  1.1  from  year  ago.  Aver- 
age available  audience  was  79.2,  up  0.9  from 
the  last  report  and  up  0.1  from  year  ago. 

BALABAN  &  KATZ  SIGNS 
CHICAGO  COLISEUM 

WKBK,  Balaban  &  Katz  television  station  in 
Chicago,  has  contracted  for  exclusive  video 
rights  to  Chicago  Coliseum  events  for  next 
five  years.  Agreement  was  signed  before 
WBKB  cameras  Friday  during  regular  7:45 
p.m.  program.  Signatories  were  John  Balaban, 
station  owner;  William  C.  Eddy,  television 
director  of  Balaban  &  Katz,  and  Leo  Seltzer, 
Coliseum  operator. 

VIDEO  HEARING  SET 

FIRST  action  on  television  applications  since 
resumption  of  normal  licensing  was  taken  by 
the  FCC  late  Friday  in  designating  all  requests 
for  metropolitan  stations  in  Washington,  D.  C, 
for  hearing.  Cases  consolidated  are  NBC,  Allen 
B.  DuMont  Labs.  Inc.,  Bamberger  Broadcast- 
ing Co.,  Philco  Radio  &  Television  Corp., 
Scripps-Howard  Radio  Inc.,  Evening  Star 
Broadcasting  Co.,  Washington  Times-Herald, 
Marcus  Loew  Booking  Agency,  and  Capital 
Broadcasting  Co.  Petition  by  NBC  for  rein- 
statement of  its  construction  permit,  surren- 
dered in  1942  following  the  freeze,  was  denied. 

TO  OBSERVE  BIBLE  SUNDAY 

INTERNATIONAL  Bible  Sunday,  Dec.  9,  will 
be  observed  by  networks  with  special  broad- 
casts arranged  by  American  Bible  Society. 
Paul  A.  Walker,  FCC  Commissioner,  will 
broadcast  on  American  Dec.  8,  7:15-7:30  p.m. 
Gov.  Ellis  G.  Arnall  of  Georgia  will  be  heard 
on  Mutual,  Dec.  8,  3-3:15  p.m.  Rep.  Charles 
A.  Eaton  (R-N.  J.)  will  speak  on  NBC  Dec. 
9,  8:45-9  a.m. 

Closed  Circuit 

(Continued  from  page  U) 
operate  only  on  secret  military  frequencies. 
SPEAKING  OF  SURPLUS,  a  Grumman 
Utility  two-engine  amphibious  airplane  has 
been  purchased  out  of  the  Navy  Dept.  sur- 
plus by  Comdr.  George  B  Storer,  president  of 
Fort  Industry  Co.  which  operates  stations  in 
Ohio,  West  Virginia,  Georgia  and  Florida. 
When  five-passenger  monoplane — popularly 
known  in  Navy  parlance  as  a  JRF  Duck — 
was  purchased,  Comdr.  Storer  stated  it  was 
"for  scientific  development  in  radio".  He 
bought  first  civilian- jeep  made  by  Willys. 


FOUR  NETWORK  PICKUPS 
FROM  ST.  PAUL  INSTITUTE 

FOUR  network  broadcasts,  including  a  ses- 
sion of  Mutual's  American  Forum  of  the  Air 
on  "How  Can  We  Keep  Radio  Free?"  are 
scheduled  to  originate  Dec.  4  from  the 
monthly  meeting  of  the  Women's  Institute 
conducted  by  the  St.  Paul  Dispatch  and  St. 
Paul  Pioneer-Press  (WTCN)  and  this  time 
devoted  to  radio's  25th  anniversary.  Harold  E. 
Stassen,  former  governor  of  Minnesota,  re- 
cently a  captain  in  the  Navy,  will  discuss 
"Freedom  of  Radio — An  International  Neces- 
sity", at  the  meeting,  arranged  by  Dorothy 
Lewis,  NAB  Director  of  Listener  Activity. 

Samuel  Gale,  director  of  advertising  for 
General  Mills,  will  speak  on  "A  Sponsor  Looks 
at  Radio";  Frances  Farmer  Wilder  of  CBS 
on  "The  Daytime  Program";  Mary  Margaret 
McBride  of  WEAF  New  York  on  "Women  and 
World  Peace';  Esther  Van  Wagoner  Tufty  of 
WWDC  Washington  and  Associated  on  "Are 
Women  a   Secret  Weapon  in  Washington?" 

Other  broadcasts  include  Behind  the  Scenes 
at  CBS;  St.  Paul  Symphony  Orchestra,  con- 
ducted by  Dr.  Frank  Black,  general  music 
director  of  NBC,  on  NBC;  Club  Matinee  on 
American;  U.  of  Minnesota  Radio  Workshop 
presentation,  "25  Years  of  •  Broadcasting"  on 
KUOM  Minneapolis-St.  Paul. 

PLANS  STRIKE  VOTE 

UNITED  ELECTRICAL,  Radio  &  Machine 
Workers  of  America  (CIO)  completing  plans 
for  strike  vote  Dec.  13  under  Smith-Connally 
Act  for  employes  of  General  Electric  Co., 
Westinghouse  Electric  Co.  and  electrical  divi- 
sion of  General  Motors  Corp.,  according  to 
James  J.  Mantles,  national  director  of  organi- 
zation of  the  union.  Companies  rejected  union's 
demands  for  $2-a-day  increase;  union  rejected 
General  Motors'  counter  offer  of  10%  rise. 


OPTION  ON  ASSOCIATED 

THAT  $150,000  loan  by  Atlas  Corp.  to 
Associated,  disclosed  exclusively  in  last 
week's  Broadcasting,  carries  30-day  op- 
tion for  acquisition  of  control  of  network, 
which  can  be  extended  only  by  an  in- 
crease in  loan  under  final  terms  reached 
last  week  by  Leonard  A.  Versluis,  As- 
sociated president,  with  Floyd  Odium, 
Atlas  president  and  head  of  RKO.  If  op- 
tion is  exercised,  Atlas  Corp.,  by  advanc- 
ing another  quarter  million,  would  ac- 
quire about  two-thirds  of  company.  Mr. 
Versluis  and  Roy  C.  Kelley,  executive 
v-p  of  Associated,  would  hold  approxi- 
mately one-third  interest.  Close  associa- 
tion between  network  and  Liberty  Maga- 
zine, controlled  by  Atlas,  is  expected  if 
purchase  goes  through.  Atlas  also  owns 
over  a  million  dollars  worth  of  CBS  stock, 
according  to  Dec.  31,  1944,  financial  state- 
ment. Meanwhile,  conversations  between 
Associated  and  American  toward  out-of- 
court  settlement  of  former's  suit  over 
"ABC  Network"  identification  are  near- 
ing  stage  where  announcement  that  iden- 
tification will  be  exclusively  American's 
may  be  expected  at  any  time,  in  which 
.case  Mr.  Odium  probably  will  help  pick 
new  name  for  the  fifth  network. 


LES  QUAILEY,  sports  radio  director  of  N. 
W.  Ayer  and  Son,  Philadelphia,  resigns  Dec.  3 
to  join  Scholastic  Sports  Institute,  N.  Y.,  as 
director  of  relations  bureau. 

CHARLES  E.  SEEBECK  named  sales  man- 
ager of  WTON,  new  Staunton,  Va.,  station 
on  1400  kc. 

WILLIAM  H.  WARRICK,  discharged  from 
Army  as  lieutenant  colonel,  on  Nov.  21  joined 
Jonathan  Conrow,  New  York,  as  national  ac 
count  executive. 

ROBERT  G.  HUGHES,  who  joined  Duane! 
Jones  Co.,  New  York,  last  October  after  three 
years  with  Coast  Guard,  has  been  appointee 
head  of  agency's  copy  department,  in  charge 
of  both  radio  and  publication  copy. 

LLEWELLYN  HARRIES,  manager  of  sales 
promotion  division  of  National  Retail  Drj 
Goods  Assn.,  New  York,  for  two  years,  on  Dec 
1  became  vice-president  in  charge  of  retai 
services  at  Abbott  Kimball  Co.,  New  York. 

JOHNNY  NEBLETT,  narrator  of  NBC  Th 
Pan  Alley  of  the  Air  and  head  of  his  owr 
transcription  company  in  Chicago,  Dec.  26  is 
to  marry  Angeline  Orr,  actress. 

LT.  SHERMAN  E.  ROGERS,  USNR,  return; 
to  Platt-Forbes,  New  York,  as  director  o: 
motion  picture,  radio  and  television  activities 

RICHARD  ROSENBLUETH,  copy;  E.  GRAY 
SON  WEYMOUTH,  media;  VINCENT  GAL 
TERIO,  research;  STEVE  RICHARDS,  pub 
licity,  Detroit  office;  JACK  HANSEN,  ALEX 
ANDER  AITCHESON  and  BERNARD  DIEHL 
general,  have  returned  from  military  servic 
to  their  positions  at  Arthur  Kudner  Inc.,  Ne\> 
York  agency. 

ALBERTA  ALTMAN,  formerly  with  Office  o 
War  Information,  to  public  relations  staff  o 
John  A.  Cairns  &  Co.,  New  York. 

WILLIAM  A.  BARRON  JR.,  director  of  Gil 
lette  Safety  Razor  Co.,  elected  chairman  o 
the  board  succeeding  S.  C.  Stampleman,  whos 
term  expires  Jan.  1. 

LT.  (jg)  ED  DUNNING,  formerly  with  sale 
staffs  of  WHN  and  WINS  New  York  and  dis 
charged  from  Navy  after  three  years  servic« 
joins  sales  staff  of  World  Broadcasting  Syster? 
New  York. 

DR.  LESTER  F.  MILES,  account  executive  o 
.  Maxon  Inc.,  New  York,  has  resigned.  He  |a 
associated  with  electronics  department  of  Gerj 
eral  Electric  Co.,  account. 

TWO  TEXAS  STATIONS  GRANTEl! 

CLEARING  up  a  complicated  situation  whicj 
arose  five  years  ago  as  a  result  of  applies 
tions  for  conflicting  frequencies,  FCC  Fridaj 
granted  a  regional  station  to  WACO  Wac< 
Tex.;  a  new  local  station  to  Beauford  H.  Je^ 
ter,  Waco ;  an  .increase  in  power  to  KDNi 
Denton,  Tex. ;  and  a  new  station  to  True 
Kimzey,  Greenville,  Tex.  In  all  cases  excel 
KDNT  the  Commission  made  the  grants  sul 
ject  to  condition  that  transmitter  sites  are  aj 
proved  by  Civil  Aeronautics  Administration. 


Page  86    •    December  3,  1945 


BROADCASTING     •    Telecast  in 


ANNOUNCES  ANOTHER  STEP  FORWARD 
IN  STATION  AUDIENCE  MEASUREMENT 


with 


NIELSEN 


RADIO  INDEX 


This  month,  another  chapter  is  added  to  the 
WLW  story  of  progress  in  station  audience 
measurement.  Now  —  when  FACTS  about 
coverage  and  listening  are  increasingly  vital, 
WLW  becomes  the  first  radio  station  any- 
where to  make  available  to  its  clients,  its 
management,  and  its  program  department, 
the  Nielsen  Radio  Index  . .  .  mechanical 
measurement  of  minute-by-minute  listening 
in  an  accurate  cross-section  of  homes  in  the 
WLW  Merchandise-Able  Area. 


This  is  the  fifth  step  in  WLW's  march  to- 
ward FACTUAL  time-buying  information: 

1940 —  Merchandise-Able  Area  established 

1941 —  Hooperatings  adopted 

1942 —  Cost  Allocation  System  developed 

1943 —  First  rural  coincidentals 
1945— NIELSEN  RADIO  INDEX  adopted 


This  is  the  NieBfen  Audi- 
meter,  which  recmds  every 
dial  change,  every  ■jinute  of 
listening,  24  hours  away,  year 
in  and  year  out.  It  measures 
FACTS . .  with  perfect  «curacy. 


With  the  start  of  the  new  year,  this  addi- 
tional information  about  listening  in  the 
WLW  area  will  enable  us  not  only  to  show 
you  the  WLW  story  more  accurately  meas- 
ured by  standard  yardsticks,  PLUS  new 
yardsticks  never  before  available  to  us . . . 
but  also  to  improve  station  operation  and 
programming  beyond  even  the  high  stand- 
ards for  which  the  Nation's  Station  is  famous. 


WLW 


) 


NEW  YORK  CINCINNATI  CHICAGO 

HOLLYWOOD  ATLANTA 


One  of  the  many  ways  radar  can  serve  aviation  is  by  enabling 


the  pilot  to  "see"  through  fog  and  darkne 


Radar-  a  "Moving  Road  map"  for  Flying 


Pilots  can  now  have  an  accurate  radar  "road- 
map"  of  the  earth  below— showing  landmarks 
and  major  details  of  terrain.  Radar  will  make  it 
a  whole  lot  safer  to  fly  at  night  or  in  stormy 
weather— as  well  as  in  broad  daylight. 

This  is  only  one  of  the  many  possible  uses  for 
radar.  For  example,  on  shipboard,  radar  will 
"see"  icebergs  or  islands  many  miles  away— day 
or  night— and  will  thus  enable  ships  to  avoid 
them.  Radar  will  provide  man  with  an  amazing 
new  "sixth  sense"— and  will  be  used  in  a  great 
many  ways  that  are  yet  to  be  discovered. 


RCA  research  and  engineering  have  played  a 
leading  role  in  the  development  of  radar  .  .  .  the 
same  research  that  goes  into  all  RCA  products. 

And  when  you  buy  an  RCA  Victor  radio  or 
television  set  or  Victrola,  made  exclusively  by 
RCA  Victor,  you  enjoy  a  unique  pride  of  owner- 
ship. For  you  know,  if  it's  an  RCA  it  is  one  of 
the  finest  instruments  of  its  kind  that  science 
has  achieved. 

Radio  Corporation  of  America,  Radio  City, 
New  York  20.  Listen  to  The  RCA  Show,  Sun- 
days, at  4:30  P.  M.,  E.T.,  over  the  NBC  Network. 


HOW  RADAR  WAS  BORN 

During  RCA  experiments  at 
Sandy  Hook  in  the  early  1930's, 
a  radio  beam  was  shot  out  to  sea. 
Men  listening  with  earphones 
discovered  that  this  beam  pro- 
duced a  tone  upon  hitting  a  ship 
that  was  coming  into  the  New 
York  harbor. 

Later  on  the  question  arose, 
"If  radar  could  'hear'  couldn't  it 
be  made  to  'see'?"  So  the  view- 
ing screen  — or  scope— was  incor- 
porated into  radar.  This  scope  is 
an  outgrowth  of  the  all-electronic 
television  system  that  was  in- 
vented and  perfected  at  RCA 
Laboratories. 


fa 


Waltzing  away  \» 


P^YTIME  audienCes/ 


WOR's  fun-filled 
family  quiz... 

the  better 


half  matinee 


4:00  to  4:30  P.M.,  Mondays  through  Friday 


Yes,  it's  the  same  riotous,  rollicking  quiz-show 
that  stacked  up  high  ratings  in  the  evenings  — 
now  translated  into  a  click  WOR  daytime  fea- 
ture! It's  the  program  that  once  pulled  25,000 
local  requests  for  a  party  booklet  in  14  weeks 
—  now  a  natural  for  home-product  advertisers 
who  want  to  reach  women  at  one  of  the  most 
sales-responsive  hours  of  the  afternoon. 
"The  Better  Half  Matinee",  with  Tiny 


Ruffner  piloting  the  fun  and  knitting  the  com- 
mercials into  the  stunts,  is  putting  even  further 
gloss  on  a  tried  and  found-terrific  formula. 
If  you  haven't  heard  this  daytime  edition  of 
"The  Better  Half",  we  urge  you  to  catch  it 
this  week  on  the  air,  or  on  a  WOR  audition  disk. 
If  you  have,  we  suggest  you  call  PE  6-8600  to- 
day, while  there  is  still  room  for  sponsors  on  a 
participating,  fifteen-minute  or  half-hour  basis. 

*  Saturdays,  too,  starting  December  8 


Another  show  that  makes  sales  grow  from 


wor 


1440  Broadway,  New  York  18 


MUTUAL 


MS 


WITH  VVU*S  HELP... 
EMINGTON  GOT  A  DOCTOR 


The  postmark  said  "Remington,  Indiana!'  The  letter  was  from  a  wife 

and  mother.  The  story  she  told  us  got  immediate  attention. 
"Our  small  town"  she  wrote,  "of  869  people  and  all  the  farm  families 
in  this  area  just  don't  know  where  to  turn.  You  see,  we  have  no  doctor. 
Can  you  help  us?" 

Investigation  showed  not  only  Remington  but  also  two  neighboring 
villages  had  no  doctor.  WLS  went  to  work.  A  broadcast  explained  the 
plight  of  the  community. 
Then  things  moved  quickly.  A  Chicago  physician,  just  out  of  the  Navy,  heard 
the  plea  and  contacted  WLS.  He  was  interested  in  a  rural  practice.  WLS  arranged 
a  meeting  between  him  and  Remington  officials.  Now  Remington  has  a  doctor. 

He  and  his  family  have  entered  into  the  friendly  life  of  the  community. 
His  wife  is  a  4-H  Club  leader,  and  their  two  daughters  have  joined  the  school  band. 

Folks  in  Remington  don't  have  this  worry  any  more.  There's  a  doctor 
on  the  job  .  .  .  because  WLS  was  on  the  job.  We're  glad  we  could  help.  And  we're  proud 
our  listening  friends  have  so  much  confidence  in  us  that  they  come  to  us 
with  their  problems. 

For  21  years  we've  been  a  part  of  their  daily  living,  serving  their  educational, 
spiritual  and  entertainment  needs.  We've  helped  them  in  their  business, 

with  daily  market  and  other  farm  reports.  That's  why  they  consider  WLS 
their  friend  and  neighbor  .  .  .  almost  as  one  of  the  family.  When  our 
listening  friends  need  help,  they  come  to  us  .  .  .  and  they  get  it. 


-  (ZClum  GAmml ^StaXam. 


50,000  watts,  890  KC,  American  Affiliate.  Represented  by  JOHN  BLAIR  &  COMPANY.  Affiliated  in  Management  with  KOY,  Phoenix,  and  the  ARIZON 
NETWORK— KOY,  Phoenix,  ★  KTUC,  Tucson  ★  KSUN,  B/sbee-loweH-Doug/os 


SELL  

four  important 
markets  * 


fc 


KfDA 


Howard  P.  Roberson,  Mgr. 
American  Affiliate 
Amarillo,  Texas 


GOOD 
BUYS 


Miller  A.  Welch,  Mgr. 
American  Affiliate 
Lexington,  Ky. 


WCMf 


Joseph  B.  Matthews 
CBS  Affiliate 
Ashland,  Ky.  • 
Huntington,  W.  Va 


Mgr. 


THE      NUNN  STATIONS 

Owned  and  Operated  by  GILMORE  N.  NUNN  and  J.  LINDSAY  NUNN 


REPRESENTED  BY  JOHN  F!.  PEARSON  CO. 

i  ;.  w.ms.-  :im :'  mm.    : :    .  mm 


ublished  every  Monday,  53rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc.,   870   National  Press  B 
Entered  as  second   class  matter  March  14,   1933,   at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCASTING  at  deadline 


Closed  Circuit       Upcoming      Business  Briefly 


DON'T  TAKE  too  lightly  reports  about  Paul 
A.  Porter  graduating  to  White  House  top  sec- 
retariat. With  crush  of  executive  activity,  folks 
in  high  places  feel  talented  FCC  chairman  could 
give  President  Truman  a  real  lift.  No  inkling 
yet  what  will  eventuate,  and  it  may  be  he 
simply  will  be  borrowed  for  short  period  and 
take  leave  from  FCC. 

PAUL  D.  P.  SPEARMAN,  spokesman  for  the 
regional  broadcasters,  several  months  ago  told 
Dallas  Smythe,  FCC  chief  economist,  that  he 
could  predict  the  first  10  programs  of  the  rural 
dwellers'  choice  in  their  proper  sequence.  When 
the  FCC  released  the  rural  survey  summary, 
it  developed  that  Attorney  Spearman  had  made 
good — 100  percent.  He  was  reared  on  a  farm. 

LOOK  FOR  an  airing  of  the  dual-band  re- 
ceiver issue  soon,  with  a  prominent  upstate 
New  York  broadcaster  blasting  two  prominent 
manufacturers  with  allegation  that  their  poli- 
cies obstruct  progress  of  FM  development. 

DECISION  on  projected  acquisition  of  control 
of  Associated  Broadcasting  Co.  by  giant  Atlas 
Corp.,  headed  by  Floyd  Odium,  may  come  with- 
in next  10  days.  Odium  advisers  are  checking- 
operations  closely  and  he  has  sought  counsel 
and  advice  of  many  figures  in  broadcasting, 
including  the  veteran  M.  H.  Aylesworth,  first 
president  of  NBC. 

BIGGEST  BLAST  yet  on  FCC  scrutiny  of  pro- 
grams is  in  immediate  offing.  Many  months 
of  secret  study,  including  examination  of 
records  of  some  300  stations  now  on  temporary 
license,  will  culminate  in  report  soon  to  FCC 
which  will  hit  like  bombshell. 

WITH  UNPRECEDENTED  hearing  burden 
facing  not  only  FCC  but  legal  and  engineering- 
practitioners,  by  virtue  of  proceedings  three 
deep  at  FCC,  as  well  as  two  running  simul- 
taneously in  field,  many  lawyers  figure  they'll 
have  to  ad  lib  their  presentations  and  hold 
them  down  to  the  bone.  Moreover,  difficulty  of 
travel  and  getting  hotel  accommodations  will 
make  the  going  tough,  and  many  practitioners 
feel  they  may  find  themselves  due  in  three 
places  at  same  time. 

IF  REPUBLICANS  take  House  in  1946  as  pre- 
dicted by  Chairman  Herbert  Brownell  Jr., 
plans  call  for  sweeping  investigation  of  vir- 
tually all  present  agencies,  with  emphasis  on 
FCC.  Here's  the  setup:  Minority  Leader 
Joseph  Martin  of  Massachusetts  slated  for 
Speakership.  Rep.  Richard  B.  Wigglesworth, 
ajso  of  Massachusetts,  to  head  special  commit- 
tee to  investigate  FCC,  bringing  in  top-notch 
Boston  lawyer  as  general  counsel. 

RADIO  MANUFACTURERS  "burning"  under 
letdown  by  Bureau  of  Census,  Dept.  of  Com- 
merce, over  supplying  OPA  with  financial  fig- 
ures which  were  given  in  belief  they  were  con- 
fidential and  for  Dept.  of  Commerce  use  only. 
Census  Bureau  assured  Radio  Manufacturers 
A*sn.  questionnaires  would  be  submitted  for 
approval  before  going  out.  They  weren't. 

Page  4    •    December  10,  1945 


Dec.  13-14:  NAB  Finance  Committee,  NAB 
Hqrs.,  Washington. 

Dec.   17-18:  NAB  Code  Committee,  Palmer 
House,  Chicago. 

Dec.  28:  NAB  FM  Executive  Committee,  Pal- 
mer House,  Chicago. 

Jan.  3-4:  NAB  Board  of  Directors,  Roosevelt 
Hotel,  Hollywood. 


Bulletins 


GENERAL  FOODS  Corp.,  New  York,  will 
combine  its  NBC  programs  Burns  &  Allen, 
8-8:30  p.m.,  and  Dinah  Shore  Show,  8:30-9 
p.m.  into  full  hour  of  special  programming  for 
Christmas  on  Dec.  20.  Scripts  worked  out  by 
writers  from  Benton  &  Bowles,  New  York, 
agency  for  Burns  &  Allen  show  for  Jello,  and 
Young  &  Rubicam,  New  York,  handling  Dinah 
Shore,  for  Grapenuts  Flakes. 

HEARING  of  suit  filed  by  Associated  Broad- 
casting Corp.  in  Chicago  against  American 
Broadcasting  Co.  over  use  of  "ABC  Network" 
identification,  postponed  to  Jan.  24.  Settlement 
expected,  with  rights  to  signature  going  to 
American. 

HOLIDAY  shopping  series,  including  descrip- 
tions and  on-the-spot  interviews  with  shoppers 
from  all  parts  of  country,  will  be  featured  Dec. 
14  on  a  special  broadcast  on  Mutual,  America 
Goes  Christmas  Shopping. 

WINS  New  York  was  to  broadcast  talks  by 
principal  speakers  at  Fifth  Annual  Nobel  An- 
niversary dinner  at  Hotel  Astor,  10-11  p.m. 
tonight. 


P  &  G  CHANGES  •  As  result  of  poor  showing 
in  tests  conducted  on  CBS  since  Aug.  21, 
P  &  G  has  dropped  Vic  and  Sade,  one  of  radio's 
oldest  serials,  in  favor  of  Jack  Smith  show. 
Latter  program  takes  over  13  stations  carry- 
ing Vic  &  Sade,  bringing  total  of  72  stations 
for  P  &  G's  Oxydol.  Agency,  Dancer-Fitz- 
gerald-Sample. 

WINX  APPOINTS  •  WINX  Washington, 
Washington  Post  station,  has  appointed  Head- 
ley  Reed  Co.  as  national  representative,  shift- 
ing from  Forjoe  &  Co. 

WALGREEN  BUYS  SHOW  •  Walgreen  Co., 
Chicago,  on  Dec.  8  began  half-hour  Weekend 
Reporter  on  WGN  Chicago,  8:30-9  p.m.  Satur- 
days. Schwimmer  &  Scott,  Chicago,  placed  30- 
week  contract. 

CHEMICAL  SHOW  BEGUN  •  Consolidated 
Royal  Chemical  Corp.,  Chicago,  now  sponsoring 
Bob  Elson- on  the  Century,  five-weekly,  7:05- 
7:20  p.m.  CST  over  WIND  Chicago,  from  east- 
bound  Twentieth  Century  train.  Arthur  Meyer- 
hoff  &  Co.,  Chicago,  placed  13-week  contract. 

PRO  GAME  SPONSORED  •  Wilson  Sport- 
ing Goods  Co.,  Chicago,  will  sponsor  pro  foot- 
ball game  Dec.  16  or  23  on  American  from  j 
Cleveland.  Harry  Wismer,  Johnny  Neblett  to 
handle  play-by-play.  Agency,  U.  S.  Adver- 
tising, Chicago. 

FARM-HOME  CANCELLED  •  EFFEC 
TIVE  today,  American  cancelling  Farm  and 
Home  Makers,  sustainer  for  past  18  years 
retaining  only  Saturday  portion  of  show.  Club 
Matinee,  now  12:30-1  p.m.  CST,  moves  to  old 
Farm  time.  Two  new  sustainers  will  take 
Matinee  spot. 

TANGEE  IN  CANADA  •  George  W.  Luft 
Co.,  New  York  (Tangee  lipstick),  has  started 
new  advertising  campaign  in  Canada  for  1946. 
Sammy  Kaye's  Tangee  Time,  half-hour  radio 
program,  continues  weekly  on  six  Canadian 
stations.  Agency  is  Export  Adv.  Inc.,  New 
York. 


NAB  Employe-Employer  Plan  Is  Drawn 


PATTERN  for  operation  of  Dept.  of  Employe- 
Employer  Relations  in  NAB  was  drawn  Fri- 
day at  first  meeting  of  new  NAB  Employe- 
Employer  Relations  Committee  at  association 
headquarters,  Washington. 

Armed  with  $60,000  budget  for  department, 
NAB  will  scan  list  of  outstanding  labor  rela- 
tions specialists.  Department  is  to  be  in  opera- 
tion before  year  end.  It  replaces  Labor  Com- 
mittee. 

Friday  meeting  agreed  industry  must  offer 
united  front  in  employe-employer  matters.  All 
segments  of  industry  offered  suggestions  on 
type  of  service  desired,  ranging  from  legal 
guidance  and  aid  in  negotiations  to  research 
assistance.  Particular  need  was  seen  for  com- 
plete statistical  data  for  all  types  of  broadcast 
employment. 

Agreement  was  voiced  that  labor  relations 
problems  will  become  more  serious  as  national 
labor  situation  develops.   Improved  handling 


of  negotiations,  conforming  to  modern  trend 
in  labor  relations,  was  conceded  to  be  industry- 
wide need.  Effect  of  approaching  increase  in 
number  of  stations  by  as  much  as  1,000  within 
year  or  two  was  deemed  important  factor. 

Present  at  meeting,  besides  Judge  Justin 
Miller  and  A.  D.  Willard  Jr.,  NAB  president 
and  executive  vice-president,  respectively, 
were:  Small  stations:  John  Elmer,  WCBM 
Baltimore,  committee  chairman;  Harry  Le 
Poidevin,  WRJN  Racine;  Frank  King,  WMBR 
Jacksonville.  Networks,  Frank  K.  White,  CBS; 
John  H.  MacDonald,  NBC.  Regionals,  Howard 
Lane,  Marshall  Field  stations;  Calvin  J.  Smith, I 
KFAC  Los  Angeles.  Large  stations,  William | 
A.  Fay,  WHAM  Rochester;  J.  O.  Maland,  WHO 
Des  Moines.  Board  liaison  members,  Fred  W. 
Borton,  WQAM  Miami;  Clair  R.  McCollough, 
WGAL  Lancaster.  John  E.  Fetzer,  board 
liaison  member,  did  not  attend. 


ROADCASTING    •    Telecasting  It) 


your  Sufcen  Salesman  in  66la&om<z  @tty 


KTOK'S  complete  exploitation  of  audience-build- 
ing technique  has  won  wide  recognition.  By 
reaching  a  concentrated  audience  of 
895,801  people  consistently,  KTOK 
does  a  super  salesman  job  on  the  876  million  dollar 
effective  buying  income.  What  KTOK  is  doing 
for  other  leading  advertisers,  it  can  do  for 
you  . . .  it's  a  "selling"  station  with  super 
audience-impelling  advantages.  That's 
why  KTOK  is  a  super  buy  for  you 
-at  LOW  COST! 

*50  WATTS — 1400  K.C. 

Affiliated  with 
AMERICAN  BROADCASTING  CO.,  INC. 
KEY  STATION 
OKLAHOMA  NETWORK 


BROADCASTING    •  Telecasting 


December  10,  1945    •    Page  5 


GORDON  GRAY 

General 
Manager 


WATTS 


Represented  by 
rard  Petry  Co.,  Inc. 


KILOCYCLES 


American  Broadcasting  Co  in 


BROADCASTING 


Published  Weekly  by  Broadcasting  PublU 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Mag. 
Washington  4,  D.  C.         Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

Commission  Sets  Its  Heaviest  Schedule   15 

FCC  Opens  Financial  Files  to  CCBS   15 

Steps  Taken  to  Cope  With  Music  Situation —  16 

House  Labor  Bill  to  Affect  Petrillo   16 

High  Court  Rules  Hearings  Mandatory   17 

Day  in  Court — An  Editorial   17 

FCC  Will  Probe  Clear  Channel  Issue   18 

FCC  Issues  23  Conditional  FM  Grants   18 

Pros  and  Cons  of  Rural  Survey  Argued   20 

Public  Service  Comes  First  in  Alaska 

By  Pvt.  Perry'  Hilliary   22 

Counter  Radar  Helped  Whip  Enemy   28 

Schedule  of  FCC  Hearings   37 

LaGuardia  Turns  Professional   39 

Denmark  Boasts  New  Radio  House   40 

French  Continued  Work  on  Video   42 

Farm  Survey  Basis  of  Freedom  Debate   44 

Canadians  Planning  for  FM  Allocations   78 

Majority  Opinion  on  Ashbacker  Case   81 

Television  Ready  to  Move,  Says  Walker   84 


DEPARTMENTS 

Agencies   60  News 

Allied  Arts   62 

Commercial   58 

Editorial   54 

FFC  Actions   94 

Feature  of  Week   10 

In  Public  Service  82 

Management   50 

Net  Accounts   75 


 62 

Our  Respects  To  54 

Production   68 

Programs  75 

Promotion  74 

Sellers  of  Sales—  10 

Service  Front  82 

Sponsors  64 

Technical   70 


Sid  Hix  16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 


EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 

Art  King,  Managing  Editor;  J.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Ruf  us  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 
J  ackson. 

BUSINESS 
MAURY  LONG,  Business  Manager 

Bob   Breslau,   Adv.   Production   Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Cleo  Kathas. 
AUDITING:    B.    T.   Taishoff,    Catherine  Steele, 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  5-8356 
EDITORIAL:  Bruce  Robertson,  New  York  Editor; 
Florence  Small,  Dorothy  Macarow,  Doris  Gooeh. 
ADVERTISING:   S.  J.  Paul,  New  York  Adver. 

Using  Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtraX  4116 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

6000  Sunset  Boulevard.  Gladstone  7353. 
David  Glickman,  Manager;  Marjorie  Barmettler. 
TORONTO  BUREAU 


Broadcasting  Magazine  was  founded  in  1931  by 
Broadcasting  Publications  Inc.,  using  title:  Broad- 
casting— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932  and 
Broadcast  Reporter  in  1933. 

*  Reg.  TJ.  S.  Pat.  Office 
Copyright  19 i5  by  Broadcasting  Publication*  Ine. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COP 


Page  6    •    December  10,  1943 


BROADCASTING    •  Telecastin 


0[» <iou 


THIHKO* 


Of 


■IL 


WFIL  and  Philadelphia's  land- 
marks— like  William  Penn's  statue 
atop  City  Hall — are  linked  together 
in  the  minds  of  Philadelphians. 

There  is  good  reason  for  this 
psychological  simile.  For  whenever 
and  wherever  people  gather  for  im- 
portant civic  or  business  events,  you 
will  find  WFIL.  This  ubiquitous  cov- 
erage for  re-broadcast  on  "This  Week 
in  Philadelphia"  and  the  direct  broad- 
casts of  many  special  events  has  given 


WFIL  a  preferred  position  as  an 
integral  part  of  Philadelphia  life. 

WFIL's  spirited  translation  of 
"broadcasting  in  the  public's  best  in- 
terest" has  created  a  public  service 
personality  that  also  pays  off  for 
advertisers  in  listener  response  and 
loyalty. 

Better  check  now  with  WFIL  or 
the  Katz  Agency  for  proof  of  how 
WFIL  can  influence  more  listeners  in 
the  nation's  third  largest  market. 


WFIL 


560  KC 


PHI  LADELPHIA 


OADCASTING    •  Telecasting 


Represented  Nationally 
by  THE  KATZ  AGENCY 


December  10,  1945    •    Page  7 


The  ginny  simms  show 


so  does  "Johnny  Murray  Talks 


There  are  milkmaids  . . .  and  milkmaids. 
But  you've  never  seen  one  like  this  be- 
fore. Five  feet,  five  inches  of  shining  loveli- 
ness ...  a  blues-chasing  smile . . .  and  a  voice 
that  plays  havoc  with  your  heartstrings. 
That's  glamorous  Ginny  Simms  —  Borden's 
milkmaid  on  KNX  every  Friday  evening. 
The  way  Ginny  sells  a  song  ( and  Borden's 
products )  brings  listeners  crowding  to  loud- 
speakers from  coast  to  coast. 

What's  more,  the  Staten  Island  listeners 
sway  to  the  same  sweet  beat  as  folks  on 
Catalina.  KNX's  top-skill  brand  of  produc- 
tion guarantees  that.  Making  the  most  of 


LOS  ANGELES 
50,000  WATTS 


the  best  in  radio  entertainment  is  second 
nature  at  CBS-in-Hollywood.  It  means  local 
KNX  shows  like  Johnny  Murray  Talks  It 
Over  get  genuine  network  polish  at  single- 
station  cost. 

Johnny  is  one  of  those  "bests"  we  men- 
tioned—as all  Southern  California  (and 
Smart  &  Final,  Ltd.,  Johnny's  sponsor  for 
seven  years )  will  agree.  He  is  also  radio's 
most  voracious  bookworm.  The  "early 
birds"  who  catch  this  bookworm  on  KNX 
weekday  mornings  like  the  unusual  facts 
and  fiction  that  come  to  light  when  Johnny 
"talks  it  over." 

Ginny  and  Johnny  lead  a  conga  line  of 
sterling  KNX  shows  past  the  microphone 
every  week.  To  find  out  which  are  available 
(and  suited)  to  carry  your  sales  message 
to  Southern  California  audiences,  call  us  or 
Radio  Sales.  Able  KNX  production  experts 
will  take  it  from  there. 


Palace  Hotel,  San  Francisco  5  •  Columbia  Square,  Los  Angeles  28 
Represented  by  Radio  Sales,  the  SPOT  Broadcasting  Division  of  CBS 


Columbia's 


Station 


for  All  Southern  California 


18  shows 
per  week  on 

WWDC 


Feature  of  the  Week 


Tru-Blu  Beer  is  one  of  the 
top  beverages  in  Washington, 
D.  C. 

And  what  does  Tru-Blu 
depend  on  in  radio  to  keep  its 
sales  going  full  speed  ahead? 

That  management  uses 
WWDC  exclusively.  They  put 
on  18  shows  per  week! 

Here's  another  performance 
record  in  the  favor  of  aggres- 
sive and  imaginative  pro- 
gramming. 

If  you've  got  something  to 
sell  down  our  way  .  .  .  take  an- 
other look  to  see  that  WWDC 
is  on  your  schedule. 


WWDC 

the  big  sales  result 
station  in  Washington,  D.  C. 


Represented  nationally  by 

WEED  &  COMPANY 


Rep.  Patrick  gives  Bill  Herson  pointers  on  radio  technique. 


A  NEW  KIND  of  radio  success 
story  is  coming  to  light  on  WRC 
Washington  when  numerous  Con- 
gressmen are  divulging  on  Coffee 
With  Congress  that  they  are  radio 
alumni,  graduated  into  the  Cap- 
itol. 

When  WRC's  Timekeeper,  Bill 
Herson,  thought  up  the  idea  of 
having  breakfast  every  Saturday 
morning  8:15-9  with  a  Congress- 
man— and    putting   him    and  his 


family  on  the  air — he  was  afraid 
that  a  "stuffy,  political  atmosphere" 
would  result.  Not  only  has  he 
found  them  to  be  "swell  guys",  he 
has  also  found  many  to  be  com- 
petition in  the  know-how  of  radio. 

One  of  the  recent  Coffee  With 
Congress   guests,  Congressman 
Luther  Patrick  (D)   of  Alabama, 
had  been  a  morning  man  himself 
(Continued  on  page  85) 


Sellers  of  Sales 


ONE  of  the  few  radio  time- 
buyers  to  break  into  Who's 
Who  is  Raymond  Everett 
Nelson,    vice-president  in 
charge  of  radio  and  television  for 
Charles  M.  Storm  Co.,  New  York. 

Mr.  Nelson  was  bom  Feb.  12, 
1907,  in  Cleveland.  He  attended 
Baldwin-Wallace  U.  where  he  re- 
ceived his  LL.B.  Since  he  wasn't 
21  years  old  at  the  time  of  gradu- 
ation, he  couldn't  practice  law.  He 
decided  that  he 
wasn't  really  inter- 
ested in  law  and  took 
a  post  -  graduate 
course  at  Columbia 
U.,  majoring  in  har- 
mony and  score- 
writing. 

In  high  school  he 
participated  in  sum- 
mer stock.  At  18  he 
was  producing  light 
opera.  From  then  on 
his  career  carried 
him  into  various 
fields.  As  a  reporter 
for  Cleveland  Press, 
he  helped  solve  a 
crime  case  and  thus 
joined  the  Pinkerton 
Detective  Bureau  as 
an  operator.  A  few  months  later  he 
switched  over  to  the  Wm.  J.  Burns 
Detective  Bureau. 

In  addition  to  his  detective  duties 
he  announced  on  WCLE,  now 
WHKK  Akron.  He  also  worked  for 
WJAX  WTAM  WHK  WJW  among 
others  and  was  program  manager 
of  WEVD.  When  22,  he  organized 
a  band,  touring  the  country  until 
he  arrived  in  New  York.  The  band 


Kay 


broke  up  and  he  joined  NBC  as  an- 
nouncer-producer in  1937.  Five 
years  later  he  became  NBC's  east- 
ern production  manager.  The  lat- 
ter part  of  that  same  year — 1942 — 
he  joined  WOR  New  York  as  direc- 
tor of  daytime  programs  and  Mu- 
tual as  supervision  of  television 
activities.  One  year  later,  1943,  he 
took  over  his  present  position  with 
Charles  M.  Storm. 

Mr.  Nelson  buys  radio  time  for 
Tintex  and  Sears 
Roebuck.  He  is 
one  of  television's 
pioneers  and  has 
used  the  medium  for 
the  following  ac- 
counts:  Esquire 
Magazine,  Park  & 
Tilford  cosmetics, 
Real  Story,  Official 
D  e  t  e  ctiv  e,  Click 
Magazine,  Casual 
Clothes,  etc. 

His  hobby  outside 
of  radio  and  televi- 
sion, he  reveals,  is 
his  33  -  foot  cabin 
cruiser  S  e  a  -  J  a  y  , 
named  after  his  4%- 
year-old  daughter 
Carole's  initials. 
The  Nelsons  were  married  in 
1939.  She  was  the  former  Betty 
Stern.  Mrs.  Nelson  is  a  blues-singer 
and  has  a  program  on  WINS  New 
York. 

Ray  Nelson  is  vice-president  of 
American  Television  Society  and  a 
member  of  Cleveland  Opera  Clubs, 
Westchester  (New  York)  Opera 
Guild  and  Manhattan  Island  Yacht 
Club. 


NBC 

I  BASIC 
f  STATION 

WILMINGTON,  DELAWARE 


Outstanding  listener  loyalty  in  the 
rich  industrial  and  agricultural  area 
it  covers — Delaware,  Southern  New 
Jersey,  parts  of  Pennsylvania, 
Maryland  and  Virginia  —  is  your 
assurance  of  sales  results. 


5000  UIHTTS 


DAY  AND 
NIGHT 


Sales  Representative: 

PAUL  H.  RAYMER 


Page  10    •    December  10,  1945 


BROADCASTING    •  Telecastin 


Broadcasting  •  Telecasting 


December  10,  1945     •    Page  11 


erchandise 


NASHVILLE 


How  else  can  a  Radio  Station  stay  in  business?  What  other 
justification  for  its  sponsors — than  to  sell  merchandise  or  serv- 
ices of  its  sponsors? 

For  20  years  here  at  WSM,  we've  been  selling  merchandise 
through  our  50,000-watt  clear  channel.  You  know  a  lot  of  our 
sponsors — and  they  have  been  with  us  a  long  time — enter- 
taining and  selling.  They  reach  an  audience  of  5,000,000  folks 
who  have  the  WSM  habit.  They'll  lend  a  friendly  and  enthusi- 
astic ear  to  your  program — when  it  comes  to  them  over  their 
old  stand-by  WSM. 


HARRY  STONE,  Gen.  Mgr. 
DEAN  R.  UPSON,  Comm.  Mgr. 
EDW.  PETRY  &  CO.,  lVatl.  Rep*. 


50,000  WATTS 
650  KILOCYCLES 
CLEAR  CHANNEL 

N.  B.  G.  Affiliate 


ONE   OF  A  SERIES  PRESENTING   THE   MEN    WHO    MAKE   FREE   &  PETERS  SERVICE 


He  says 
crime  pays! — 


Joe  loss! 


Is  that  a  muffled  scream  you  hear,  the  thud 
of  a  dagger  striking  home?  Then  call 
for  Joe  Evans  —  and  when  you  need  some 
national  radio  spots  as  well,  Joe  can  fix 
that  for  you  too  !  In  case  you're  mystified, 
Joe  Evans  is  an  old  radio  man  who  for  the 
past  three  years  has  been  handling  radio 
public  relations  for  the  F.B.I.,  as  well  as 
doing  regular  Bureau  investigations.  Now 
that  he's  an  assistant  account-executive  in 
our  Chicago  Office,  we  predict  that  you're 
going  to  like  Joe  Evans  as  much  as  we 
do  —  and  that's  saying  a  good  deal ! 


In  the  F.B.I.,  banks,  radio  stations,  news- 
papers, mail-order  houses,  etc.,  etc.,  etc.  — 
F&P  is  constantly  searching  all  over  for 
exceptionally  promising  men.  We  believe 
you  will  agree  that  we  have,  and  have 
always  had.  the  top  men  in  this  business. 

That's  why  we  know  we'll  be  able  to  give 
you  as  good  service  for  the  next,  thirteen 
years  as  we  have  for  the  past  thirteen  — 
and  why  we  also  know  we'll  continue  to 
lead  the  field,  here  in  this  pioneer  group 
of  radio-station  representatives. 


Two  years,  Hendrix  College 
One  year,  KFRU,  Columbia,  Mo. 
Three  years,  U.  of  Mo.  (B.A.,  B.J.) 
Two  years,  KWTO-KGBX,  Spring- 
field, Mo. 
Four  years,  KSD,  St.  Louis 
Three  years,  F.B.I. 
Free    &    Peters    (Chicago  Office) 
since  October,  1945 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY   CINCINNATI 

KDAL  DULUTH 

WDAY  FARGO 

WISH  INDIANAPOLIS 

WJEF-WKZO     .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE   LOUISVILLE 

WTCN   .    .    MINNEAPOLIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

 IOWA  .  .  . 

WHO   .    .    DES  MOINES 

W0C  DAVENPORT 

KMA  SHENANDOAH 

.  .  .  SOUTHEAST  ,  .  . 

WCBM   BALTIMORE 

WCSC  CHARLESTON 

 COLUMBIA 


WIS 


.  .  .  SOUTHWEST  .  .  . 

KOB  ALBUQUERQUE 

KEEW   BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL  .*t    .    .  TULSA 

.  .  .  PACIFIC  COAST  .  .  . 

KOIN      .  PORTLAND 

KIRO  SEATTLE 

and  WRIGHT-SONOVOX.  Inc. 


Free  &  Peters,  iic. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  64$  Griswold  St.  SAN  FRANCISCO:  1 1 1  Sutter  HOLLYWOOD:  633/  Hollywood  ATLANTA:  322  Palmer  Bldg. 
Franklin  6373   Plaza  5-4X30  Cadillac  1880  Sutter  4353  Hollywood  2151  Main  5667 


Page  14    •    December  10,  1945 


BROADCASTING    •  Telecasting 


BROADCASTING 


VOL.  29.  NO.  24 


WASHINGTON,  D.  C,  DECEMBER  10,  1945 


$5.00  A  YEAR— 15c  A  COPY 


Commission  Sets  Its  Heaviest  Schedule 


268  Applications 
Will  Be  Heard; 
Many  in  Field 

(Schedule  on  page  37) 

THE  HEAVIEST  schedule  in  its 
history  was  set  by  the  FCC  last 
week  with  the  adoption  of  a  three- 
month  calendar  beginning  Jan.  1 

Ito  consider  268  applications  for 
standard,  FM  and  television  serv- 
ice previously  designated  for  hear- 
ing. An  additional  17  cases  will 
be  heard  this  month. 

The  schedule  provides  for  five 
sets  of  hearings  to  run  simultan- 
eously in  Washington  and  the  field, 
with   proceedings   to  be   held  on 

'Saturdays  generally  as  well  as 
other  week  days  and  with  a  mem- 
ber of  the  Commission  to  preside 
when  hearings  are  away  from  the 
capital. 

Outstanding  in  the  calendar  is 
.a  provision  for  five  days  beginning 
Jan.  14  for  the  important  clear 
I  channel  hearings,  bearing  out  in- 
idications  that  these  proceedings 
will  be  recessed  for  further  ses- 
sions at  a  later  time  (see  story 
page  37).  However,  even  the  clear 
channel  deliberations  were  not  per- 
[mitted  to  interfere  with  the  pro- 
Igram  to  consider  broadcast  appli- 
cations, three  sets  of  hearings 
I  being  scheduled  in  Washington  at 
[the  same  time. 


Field  Hearings 


I  In  announcing  the  schedule,  the 
|  Commission  declared  that  in  all 
I  hearings  to  be  held  in  the  field 
I  the  Commissioner  to  preside  "will 
i  immediately  assume  full  control  pf 
I  the  proceedings,  including  the 
|  handling  of  all  motions,  making 
J  arrangements  for  any  pre-hearing 

conferences,  and  making  any  nec- 
Sessary  or  desirable  adjustments  in 

the  hearing  schedule." 
I    For  example,  it  was  explained, 
lin  the  case  of  17  matters  scheduled 
I  in  Dallas,  Tex.,  over  a  period  of 

■  three  weeks  the  Commissioner 
I  designated  "will  make  arrange- 
Iments  and  subsequently  announce 

■  the  scheduling  during  those  same 
•  three  weeks  of  a  number  of  those 
■proceedings  in  the  Texas  communi- 
Ities  which  are  involved  rather  than 
•in  Dallas." 

I  The  Commission  pointed  out  that 
[lit  was  not  possible  to  hold  hear- 
Hings  in  the  field  on  applications 
■involving  substantial  engineering 
questions    because    it   feels  such 

t 


problems  can  be  better  handled  in 
Washington,  both  from  the  stand- 
point of  its  own  experts  and  pri- 
vate consultants.  Even  where  hear- 
ings are  to  be  held  in  the  field, 
it  stated,  "it  is  contemplated  that 
at  the  discretion  of  the  presiding 
officer  evidence  on  substantial  en- 
gineering questions  will  be  heard 
in  Washington  either  before  or 
after  the  session  in  the  field." 

Arrangements  Can  Be  Made 

As  to  the  effect  of  holding  simul- 
taneous hearings  on  engineering 
counsel  representing  numerous 
clients,  the  Commission  said  it  was 
impossible  to  avoid  setting  for 
hearing  on  the  same  day  two  mat- 
ters in  which  a  particular  consult- 
ing engineer  is  retained.  "How- 
ever," it  observed,  "since  all  sub- 
stantial engineering  questions  will 
be  heard  in  Washington,  it  is  be- 


lieved that  appropriate  arrange- 
ments can  be  made  so  that  it  will 
be  possible  for  the  consultant  to 
testify  in  both  proceedings." 

The  Commission  added  that  it 
made  every  effort  to  separate  hear- 
ings tp  accommodate  attorneys 
representing  various  applicants 
but  found  it  impossible  to  avoid 
conflicts  with  respect  to  legal  coun- 
sel and  that  in  some  instances  the 
same  law  firm  is  scheduled  to  ap- 
pear in  as  many  as  three  simul- 
taneous hearings.  In  these  cases, 
however,  it  pointed  out,  the  firms 
involved  have  at  least  three  mem- 
bers admitted  to  practice  before  the 
Commission. 

Arranging  its  schedule  ,on  the 
premise  that  no  hearing  on  a  sin- 
gle application  should  consume 
more  than  one  full  hearing  day, 
allowing  for  direct  testimony  and 
cross  examination,  the  Commission 


FCC  Opens  [Financial  Files 
To  Clear  Channel  Probers 


NEW  PRECEDENT  was  estab- 
lished last  week  by  the  FCC  when 
it  decided  to  throw  open  its  station 
financial  files,  not  heretofore  avail- 
able for  public  inspection,  to  the 
Clear  Channel  Broadcasting  Serv- 
ice for  preparation  of  data  to  be 
used  for  the  clear  channel  hear- 
ings next  month.  (See  story  on 
page  18.) 

In  responding  to  a  request  from 
Louis  G.  Caldwell,  counsel  for  the 
clear  channel  group,  for  prepara- 
tion by  the  Commission  from  its 
financial  files  of  exhibits  to  be  used 
at  the  hearings,  the  Commission 
said  certain  data  already  are  avail- 
able in  tabulated  form.  As  to  the 
remainder,  the  Commission  de- 
clared it  did  not  have  the  material 
processed  and  did  not  have  a  suf- 
ficiently large  staff  to  undertake 
"this  extensive  project". 

Wakefield's  Comments 

"Although,  in  general,  this  ma- 
terial is  not  available  for  public  in- 
spection, the  Commission's  rules  do 
provide  that  such  material  may  be 
made  available  in  the  Commission's 
discretion,"  said  the  letter  from 
Acting  Chairman  Ray  C.  Wake- 
field. 

"Since  the  data  you  request  are 
related  to  issues  in  the  hearing  and 
upon  the  basis  of  your  representa- 
tions that  you  need  such  data  for 
a  proper  presentation  of  your 
case,"    Mr.    Wakefield  continued, 


"the  Commission  has  determined  to 
make  available  to  representatives 
of  your  group  the  basic  data  that 
you  request  which  are  in  the  Com- 
mission's possession.  You  will  thus 
be  in  a  position  to  make  whatever 
studies  and  tabulations  therefrom 
that  you  desire." 

The  action  was  expected  to 
arouse  opposition,  since  the  annual 
financial  report  form  supplied  by 
stations  and  networks  carries  a 
specific  FCC  notation  that  the  data 
are  confidential  and  will  not  be" 
available  for  public  inspection  in 
individual  form  and  that  the  statis- 
tics will  be  used  for  composite 
breakdowns  so  that  the  identity  of 
individual  respondents  will  not  be 
divulged.  The  Commission  has  been 
collecting  the  data  annually  since 
1937.  Within  the  last  year,  efforts 
have  been  made  by  Commissioners 
to  make  all  financial  reports  avail- 
able for  public  inspection  but  no 
such  rule  has  been  issued. 

It    is    understood    that  FCC 
spokesmen   at  committee  sessions 
on  preparations  for  the  clear  chan- 
nel hearings  last  summer  initia11 
proposed  that  the  financial  re^ 
be  thrown  open  for  public 
tion  by  all  parties.  Mr 
however,  on  behalf 
declined,  on  the  r 
cial  stateme^' 
Commissi" 

c 


urged  parties  to  prepare  their  cases 
to  adhere  to  the  time  alloted.  Re- 
quests for  postponements  for  a 
specific  period  of  time,  it  declared, 
will  not  be  entertained  in  view  of 
the  crowded  condition  of  the  hear- 
ing docket  and  the  inevitable  con- 
flict with  other  hearings. 

"Accordingly,"  the  Commission 
ruled,  "if  for  good  cause  shown  it 
appears  that  a  case  cannot  be 
heard  on  the  date  specified  in  the 
attached  calendar,  it  will  be  re- 
moved from  the  calendar  for  re- 
scheduling at  a  subsequent  date, 
which  probably  could  not  be  before 
April  1946." 

To  facilitate  processing  of  the 
"uhprecedentedly  heavy  volume"  of 
broadcast  cases  scheduled,  the 
Commission  also  announced  tem- 
porary modifications  in  its  hearing 
procedure  (see  page  87).  These 
provide  that  petitions  to  intervene 
and  motions  to  enlarge  the  issues 
be  filed-  within  15  days  after  the 
issues  have  been  made  public  and 
that  proposed  findings  of  fact  and 
conclusions  generally  need  not  be 
filed  unles  specifically  directed  by 
the  Commission.  If  successful,  the 
changes  may  be  adopted  as  regular 
procedure. 

Radio  lawyers  were  generally 
(Continued  on  page  87) 


Circuit  Riders 

FIVE  MEMBERS  of  the 
FCC  will  be  riding  the  cir- 
cuit to  hear  broadcast  cases, 
under  the  schedule  adopted 
by  the  Commission  for  Jan- 
uary, February  and  March. 
Comm.  Walker  will  preside 
at  hearings  in  Texas,  Kansas 
and  Arkansas.  Comm.  Den- 
ny's travels  will  take  him  to 
West  Virginia,  Connectic- 
Georgia,     S"  °-  ~ 

Pennsylvan 
and  -  Wa' 
Durr  goe- 
zona,  Cr 
land 
Comm 


ROADCASTING    •  Telecasting 


House  Labor  Bill 
To  Affect  Petrillo 

HOUSE  CONSIDERATION  of  a 
bill  to  give  President  Truman  his 
requested  authority  to  set  up  labor 
fact-finding  boards  is  expected  this 
week  after  members  of  both  Houses 
of  Congress  tossed  into  the  hop- 
pers several  more  proposed  meas- 
ures, some  of  which  would  affect 
James  Caeser  Petrillo  and  his 
American  Federation  of  Musicians. 

On  Wednesday  Rep.  Mary  T. 
Norton  (D-N.  J.)  introduced  a  bill 
(HR-4908)  giving  the  President 
authority  to  set  up  fact-finding 
boards  in  labor  disputes  and  pro- 
hibiting work  stoppages  pending 
hearings  and  recommendations  by 
the  boards.  A  similar  bill  was  in- 
troduced Thursday  in  the  Senate 
by  Sen.  Allen  J.  Ellender  (D-La.). 

In  a  special  message  to  Congress 
last  Monday  President  Truman 
asked  for  legislation  authorizing 
him  to  establish  fact-finding  boards, 
following  principles  of  the  Rail- 
way Labor  Act.  Such  an  act  would 
be  effective,  he  wrote,  "in  such 
widespread  industries,  for  example, 
as  steel,  automobile,  aviation,  min- 
ing, oil,  utilities  and  communica- 
tions." Mr.  Truman  said  he  did  not 
intend  to  make  the  list  exclusive, 
but  his  emphasis  on  communica- 
tions indicated  that  the  Chief 
Exeetrtrve  had  radio  in  mind  as 
necessary  to  the  public  interest. 

Several  bills  were  presented 
earlier  last  week  by  Sen.  E.  H. 
Moore  (R-Okla.),  while  in  the 
House. Rep^  Howard  Smith  (D-Va.) 
introduced? a  joint  resolution  (HJ- 
Res.  280)  to  create  a  joint  com- 
mittee of  Congress  to  study  and 
recommend  labor  legislation.  Rep. 
Smith  also  sponsored  (HR-4875) 
for  investigation  of  labor  disputes 

While  the  Norton  and  Ellender 
bills  were  designed  to  cover  the 
overall  labor  situation,  either  would 
(Continued  on  page  91) 


Industrywide  Steps  Are  Taken 
To  Cope  With  Music  Situation 


INDUSTRYWIDE  handling  of  the 
radio  music  situation  developed  for 
the  first  time  Thursday  when 
groups  representing  all  segments 
of  broadcasting  met  at  the  Hotel 
Statler,  Washington,  under  aus- 
pices of  the  NAB.  It  was  the  ini- 
tial session  of  the  new  Industry 
Music  Committee  appointed  Nov. 
24  by  NAB  President  Justin  Miller. 

Harmonious  discussion  of  the 
music  problem  by  groups  represent- 
ing industry  segments  that  face 
widely  diversified  interests  was  in 
itself  regarded  as  a  helpful  step, 
since  networks,  their  affiliates, 
clear-channel,  regional,  local  and 
FM  stations  approach  the  AFM 
situation  from  viewpoints  that  fre- 
quently are  antagonistic. 

Possibility  that  Judge  Miller  will 
meet  within  a  month  or  two  with 
James  C.  Petrillo,  AFM  president, 
was  hinted  after  the  meeting. 

Modernizing  of  industry  ap- 
proach to  labor  relations  was  inves- 
tigated, a  procedure  in  line  with 
the  current  national  trend  in  em- 
ploye-employer negotiations. 

Fear  Feather-Bedding 

Committee  members  voiced  con- 
cern over  the  series  of  maneuvers 
by  Mr.  Petrillo  to  expand  feather- 
bedding  without  regard  for  indus- 
try needs  or  ability  to  pay.  It  was 
suggested  that  broadcasters  now 
face  the  prospect  of  the  most  seri- 
ous labor  relations  in  industry 
history. 

The  industrywide  committee,  op- 
erating somewhat  similar  to  the 
group  that  handled  copyright  mat- 
ters with  ASCAP  some  years  ago, 
looked  over  the  music  situation  as 
a  whole  with  the  idea  of  a  uniform 
policy  to  govern  all  negotiations 
and  procedure.  It  was  agreed  infor- 


mally that  leadership  was  vital  and 
that  the  industry  must  act  in  the 
interest  of  all  its  segments. 

Discussion  of  FM  disclosed  the 
feeling  that  the  Petrillo  ban  on 
dual  AM-FM  musical  broadcasts 
would  seriously  handicap  the  devel- 
opment of  FM  broadcasting  at  a 
time  when  this  class  of  stations  was 
in  its  infancy.  On  behalf  of  FM  it 
was  pointed  out  that  after  all  FM 
stations  are  broadcasting  stations, 
not  a  special  breed,  and  the  AM- 
FM  distinction  is  disappearing, 
both  appealed  to  the  same  audience. 

During  discussion  on  the  pending 
Lea  Bill  (HR-4737)  to  curb  the 
AFM,  it  was  pointed  out  that  the 
proposed  law  would  be  of  great  ben- 
efit to  broadcasters  and  musicians 
alike,  in  that  it  would  tend  to  pre- 
vent the  union  from  forcing  certain 
demands  on  stations. 

The  bill  is  designed  to  protect 
stations  against  demands  for  hir- 
ing more  musicians  than  are  neces- 
sary to  carry  out  program  work. 
Likewise  it  would  serve  as  protec- 
tion, according  to  the  discussions, 
for  those  stations  which  want  to 
broadcast  local  school  bands  and 
orchestras  as  public  service  fea- 
tures but  are  prohibited  by  the 
AFM  because  the  school  organiza- 
tions are  not  union. 

Stops  Coercion 

It  was  further  explained  that  the 
bill  would  stop  the  AFM  practice 
of  forcing  stations  to  employ 
union  musicians  as  platter  turners 
and  would  eliminate  the  Petrillo 
"unemployment"  fee  assessed  for 
use  of  musical  transcriptions. 

Present  besides  Mr.  Miller  and 
A.  D.  Willard  Jr.,  NAB  executive 
vice-president,  were :  Frank  R.  Rus- 
sell, NBC;  Frank  K.  White,  CBS; 
Keith  Kiggins,  American;  Robert 
D.  Swezey,  Mutual;  E.  E.  (Ted) 
Hill,  WTAG  Worcester;  T.  R. 
Streibert,  WO.R  New  York  (clear 
channel) ;  Paul  W.  Morency,  WTIC 
Hartford.  Regional:  T.  A.  M. 
Craven,  WOL  Washington;  J. 
Harold  Ryan,  WSPD  Toledo. 
Small :  Clair  R.  McC'ollough,  WGAL 
Lancaster ;  Marshall  Pengra, 
KRNR  Roseburg,  Ore.  Indepen- 
dent: Wayne  Coy,  WINX  Wash- 
ington; John  Elmer,  WCBM  Bal- 
timore (chairman  Employe-Em- 
ployer Relations  Committee)  ; 
Walter  J.  Damm  (chairman,  FM- 
NAB  Executive  Committee). 


3 ting  by  Sid  Hix 

an  AFM 


Halsey  Welcome 

BROADCAST  of  New  York  City's 
official  welcome  on  Dec.  14  to  Ad- 
miral William  F.  Halsey  Jr.,  will 
be  carried  by  WNYC  and  WOR 
New  York.  Both  stations  will 
broadcast  his  arrival  at  LaGuardia 
Field,  11-11:15  a.m.  WNYC  will 
carry  the  City  Hall  ceremonies  at 
which  time  Mayor  LaGuardia  will 
present  Admiral  Halsey  with  a 
scroll  making  him  an  honorary 
citizen  of  New  York. 


NAB  Starts  Small 
Stations  Activities 

Allen  Brown  Is  Assistant  Head 
Of  Broadcast  Advertising 

EXPANSION  of  NAB  service  to 
small  stations  has  been  started  by 
its  Bureau  of  Broadcast  Advertis- 
ing with  the  addition  Dec.  1  of  J. 
Allen  Brown,  former  general  man- 
ager of  WFOY  St.  Augustine,  Fla., 
as  assistant  director  of  broadcast 
advertising  under  Director  Frank 
E.  Pellegrin  [Broadcasting,  Nov. 
19]. 

Mr.  Brown  is  conducting  a  study 
of  activities  of  the  NAB  Small 
Market  Stations  Committee  in  prep- 
aration for  the  series  of  small  mar- 
ket station  conferences  to  be  held 
during  the  NAB  district  meetings 
during  the  winter  and  spring. 

Mr.  Brown  also  is  making  a  spot- 
check  survey  of  methods  by  which 
station  salesmen  on  small  outlets 
are  paid.  Under  consideration  is  a 
study  of  management  practices 
among  small  market  stations  based 
on  the  experience  of  successful 
operators  during  the  last  25  years. 

Helen  A.  Cornelius,  former  as- 
sistant director  of  broadcast  ad- 
vertising, has  been  named  special 
counsel  on  retail  broadcast  adver- 
tising to  the  NAB.  Since  Septem- 
ber 1944  she  has  been  at  NAB, 
joining  when  Lewis  H.  Avery  was 
director  of  broadcast  advertising 
to  aid  in  organizing  and  planning 
the  Joske  clinical  test  in  San  An- 
tonio, where  the  department  store 
is  completing  a  one-year  laboratory 
experiment  on  the  value  of  broad- 
cast advertising. 

Miss  Cornelius  will  re-establish 
her  own  counseling  and  advisory 
business  which  she  closed  to  take 
active  part  in  Government  work 
during  the  war  and  will  headquar- 
ter in  New  York  after  Jan  1.  She 
is  secretary  of  the  board  of  the 
Advertising  Federation  of  America. 
Last  winter  she  contacted  mer- 
chants and  stations  throughout  the 
country  on  the  NAB  district  meet- 
ing circuit.  She  has  worked  closely 
with  the  Radio  Dept.,  Sales  Promo- 
tion Division,  of  National  Retail 
Dry  Goods  Assn. 

Three  subcommittees  dealing 
with  broadcast  advertising  were 
named  at  the  Nov.  29-30  New  York 
meeting  of  the  Sales  Managers  Ex- 
ecutive Committee  [Broadcasting, 
Dec.  3]  in  addition  to  those  already 
announced.  They  were: 

Rate  Card  Standardization — Ar- 
thur Hull  Hayes,  CBS,  chairman; 
William  Doerr,  WEBR  Buffalo; 
K.  K.  Hackathorn,  WHK  Cleve- 
land; J.  Kelly  Smith,  CBS. 

Sales  Practices — John  Outler, 
WSB,  chairman;  Lincoln  Dellar, 
KXOA  Sacramento;  Odin  Rams- 
land,  KDAL  Duluth;  Craig  Law- 
rence, Cowles  stations;  Henry 
Christal,  Edward  Petry  &  Co. 

Joske  Clinical  Test — Cecil  Bea- 
ver, WOAI,  chairman;  Arthur  Hull 
Hayes,  CBS;  Lewis  H.  Avery,  sta- 
tion representative;  Walter  John- 
son, WTIC. 


I.\ 


BROADCASTING    •  Telecasting 


High  Court  Rules  Hearings  Mandatory 


FCC  Is  Reversed 
In  Ashbacker 
Decision 

By  BILL  BAILEY 

(Text    of    Majority    Opinion  on 

Page  81) 
THE  SUPREME  COURT  has 
ruled,  in  a  decision  which  osten- 
sibly takes  WJEF  Grand  Rapids, 
Mich.,  off  the  air  after  11  months 
of  operation,  that  the  FCC  must 
hear  all  mutually-exclusive  appli- 
cations before  making  grants.  The 
opinion  is  expected  to  have  an  im- 
pact on  development  and  licensing 
of  FM  and  television  stations  in 
congested  areas. 

In  a  5-2  decision  last  Monday, 
the  highest  tribunal  reversed  the 
FCC's  grant  of  a  license  to  WJEF, 
owned  by  John  E.  and  Rhea  Y. 
Fetzer,  also  owners  of  WKZO  Kal- 
amazoo, and  sustained  the  appeal 
of  Ashbacker  Radio  Corp.,  licensee 
of  WKBZ  Muskegon.  Both  appli- 
cants had  sought  1230  kc  with  250 
w  power.  The  Commission  granted 
the  Fetzer  application  and  desig- 
nated the  Ashbacker  plea  for  hear- 
ing [Broadcasting,  March  19, 
Oct.  22].  The  Court  of  Appeals  for 
the  District  of  Columbia  sustained 
the  FCC. 

A  25-day  period  is  allowed  by 
the  Supreme  Court  for  petitions 
for  rehearing,  after  which  a  man- 
date is  handed  down.  At  the  Com- 
mission it  was  learned  that  no 
plans  for  rehearing  petition  are 
under  consideration. 

The  opinion,  written  by  Associ- 
ate Justice  Douglas,  and  concurred 
in  by  Chief  Justice  Stone  and  Asso- 


ciate Justices  Reed,  Murphy  and 
Burton,  held  that  "where  two 
bona  fide  applications  are  mutually 
exclusive  the  grant  of  one  without 
a  hearing  to  both  deprives  the 
loser  of  the  opportunity  which 
Congress  chose  to  give  him."  The 
FCC  had  contended  that  hearings 
in  all  cases  of  conflicting  applica- 
tions were  "unsound  from  a  prac- 
tical standpoint  as  well  as  a  legal 
standpoint." 

Justice  Frankfurter,  who  wrote 
the  much-quoted  network  regula- 
tions decision  of  May  10,  1943  on 
the  composition  of  radio  program 
"traffic",  handed  down  a  dissenting 
opinion,  with  Justice  Rutledge  con- 
curring. But  the  dissenters  held 
that  "the  proper  disposition  of  the 
case  is  to  return  it  to  the  Commis- 


4 


Mr.  Segal 


Justice  Douglas 

sion  with  direction  that  it  modify 
its  order  so  as  to  assure  an  appro- 
priate hearing  of  the  Ashbacker 
application." 

While  the  opinion  appears  to 
automatically  cancel  the  WJEF 
license,  it  was  understood  that  the 
Commission  likely  will  issue  a  con- 
ditional special  service  authoriza- 
tion, permitting  WJEF  to  continue 
operations  pending  final  decision 
after  hearing  de  novo  on  the  ap- 
plications of  the  Fetzers  and  Ash- 
backer. It  was  pointed  out  that 
the  Supreme  Court  opinion  stated: 
"The  Fetzer  application  was  not 
conditionally  granted  pending  con- 
sideration of  petitioner's  applica- 
tion", leaving  a  possible  loophole 
for  modified  action. 

In  that  respect  the  FCC  might 


well  issue  a  special  service  au- 
thorization on  condition  that  such 
authorization  would  give  WJEF  no 
priority  on  the  1230  kc  channel,  it 
was  said.  Should  such  action  be 
taken,  however,  Paul  M.  Segal  of 
Segal,  Smith  &  Hennessey,  who 
appeared  for  Ashbacker  before  the 
Supreme  Court,  said  he  would  take 
immediate  legal  steps  to  protect 
his  client  pending  determination 
by  the  Commission  after  a  full 
hearing  of  both  applications. 

Grant  'Illegal' 

"The  opinion  holds  that  the 
WJEF  grant  was  illegal,"  said 
Mr.  Segal.  "A  special  service  au- 
thorization likewise  would  be  il- 
legal." 

The  Court's  opinion  constitutes 
a  precedent  in  radio  jurisprudence. 
It  is  the  first  case  in  which  the 
high  court  had  authorized  a  writ 
of  certiorari  for  a  private  radio 
litigant.  In  two  other  instances 
during  the  last  several  years  the 
Court  has  reversed  the  FCC — in 
the  WCPO  Cincinnati  (Scripps- 
Howard)  case  and  the  KOA  Den- 
ver clear  channel  breakdown  liti- 
gation. In  each  instance  the  Segal 
firm  represented  private  litigants, 
Mr.  Segal  handling  the  Scripps- 
Howard  and  Ashbacker  cases  and 
Philip  J.  Hennessey  Jr.  the  KOA 
case. 

While  the  facts  in  the  Ashbacker 
case  are  important  the  broader  ap- 
plication of  the  opinion  will  have 
a  direct  bearing  on  future  FM  and 
television  development,  as  well  as 
that  of  standard  broadcasting. 

A  hearing  is  mandatory,  under 
the  Court's  ruling,  in  all  multiple 
application  situations  involving 
(Continued  on  page  88) 


I 


Radio  Has  Its  Day 

■IN  ONE  SIMPLE,  plain-spoken  opinion  the 
,  Supreme  Court  last  week  cleared  up  much  of 
the  confusion  surrounding  FCC  licensing  pro- 
cedure which  is  of  vast  import  to  the  hun- 
dreds of  applicants  for  stations  or  better  fa- 
I  cilities  in  all  mass  radio  fields  who  await  FCC 
action.  Wherever  multiple  applications  of  a 
mutually  exclusive  character  are  involved — 
|  whether  they  be  AM,  FM  or  television — the 
pFCC  must  hold  a  public  hearing.  It  can't 
I   grant  one  applicant  for  a  particular  facility 
and  set  others  for  hearing. 
I    The  momentous  ruling  came  in  the  Ash- 
backer-Fetzer  case.  Ashbacker,   operator  of 
WKBZ  Muskegon,  had  applied  for  a  new  fre- 
quency a  couple  of  months  after  Fetzer  had 
applied  for  the  same  local  facility  in  Grand 
Rapids.  The  Commission  granted  Fetzer's  ap- 
plication without  hearing  (the  station  now  is 
WJEF).  Ashbacker  was  set  for  hearing.  The 
I  Court  of  Appeals  sutained  the  FCC.  The  Su- 
preme Court,  in  the  opinion  written  by  Asso- 
ciate Justice  Douglas  and  concurred  in  by  five 
of  the  seven  sitting  justices,  reversed  the  lower 
1  jcourt  and,  of  course,  the  FCC.  It  found  that 
since  Fetzer  had  been  given  the  assignment, 
and  WKBZ  couldn't  by  the  Commission's  own 


in  Court 

admission,  operate  on  it  simultaneously,  the 
hearing  "becomes  an  empty  thing". 

Thus,  for  the  third  time  the  highest  tri- 
bunal has  overturned  the  FCC  on  the  issue 
of  proper  hearing.  Even  the  dissenting  minority 
— Justices  Frankfurter  and  Rutledge  in  a 
separate  opinion  written  by  the  former — con- 
curred in  the  majority  view  that  there  should 
be  an  appropriate  hearing.  The  majority  went 
beyond  the  hearing  issue  by  observing  that  the 
FCC  has  no  procedure  requiring  an  applica- 
tion to  be  filed  within  a  certain  time.  Therein 
it  suggests  the  FCC  should  have  a  deadline  so 
a  hearing  date  can  be  set  and  not  be  disturbed 
by  late-comers. 

John  E.  Fetzer,  the  successful  applicant  and 
operator  of  WJEF,  finds  himself  legally  as  a 
sort  of  innocent  bystander.  Implicit  irt  the 
Court's  ruling  is  a  recall  of  the  WJEF  license 
and  a  competitive  hearing  for  the  facility. 
It  would  appear  too  harsh  to  deprive  Grand 
Rapids  listeners  of  the  station's  service,  and 
probably  the  court's  mandate  may  permit  pro- 
cedure wherein  WJEF  can  continue  operating 
under  a  special  service  authorization. 

Broader  application  of  the  court's  decree, 
however,  will  apply  to  all  future  proceedings 
where  competitive  applications  are  involved, 


An  Editorial 

or  where  the  demand  for  assignments  exceeds 
the  supply.  It  means  the  FCC  must  hold  hear- 
ings and  follow  the  usual  procedures.  That  may 
slow  down  somewhat  the  Commission's  already 
clogged  dockets,  but  it  is  the  legal  way  and  it 
assures  all  applicants  of  their  day  in  court. 

This  marks  the  first  time  the  court  ever 
has  granted  a  review  to  a  private  litigant  in 
a  radio  case.  All  in  radio  owe  a  debt  to  Grant 
Ashbacker  and  to  his  counsel,  Paul  M.  Segal, 
for  undertaking  the  litigation  and  bringing  it 
to  successful  fruition. 

Already  critically  shorthanded,  the  decision 
points  up  again  the  need  for  adequate  staff 
on  the  Commission.  This  is  not  to  say,  how- 
ever, that  the  FCC  couldn't  use  its  present 
personnel  to  better  advantage.  It  has  been  evi- 
dent for  months  that  the  Commission  staff  has 
been  devoting  almost  endless  man-hours  on 
program  studies,  proposed  new  questionnaires 
on  economics  and  programs  and  other  pur- 
suits which  if  not  outside  the  FCC's  legal 
scope,  are  at  least  borderline.  There  are  about 
300  standard  stations  on  temporary  license — 
most  of  them  because  of  so-called  program 
studies,  due  to  the  misguided  notion  that  pro- 
grams and  profits  are  the  Commission's  main 
concern. 


BROADCASTING    •  Telecasting 


December  10,  1945    •    Page  17 


FCC  Will  Probe  Clear  Channel  Issues 


Hearings  on  Jan.  14 
Present  Vital 
Problems 

By  JACK  LEVY 

(Clear  Channel  Applications 
page  76) 

IS  THERE  any  sense  in  maintain- 
ing a  Class  1-A  clear  channel  if  it 
is  limited  in  coverage  by  virtue 
of  50  kw  peak  power? 

In  all  probability  this  will  be  the 
question  around  which  the  enor- 
mously important  clear  channel 
hearings,  scheduled  for  Jan.  14, 
"regardless",  will  revolve.  For  the 
FCC  will  have  to  decide,  from  the 
evidence  presented  at  these  pro- 
ceedings, whether  exclusive  clear 
channels  are  in  the  public  interest 
and,  if  they  are,  whether  the  public 
would  not  better  be  served  by  giv- 
ing them  substantially  higher 
power. 

While  precise  information  is 
lacking  it  is  felt  in  some  quarters 
that  the  hearings,  already  post- 
poned three  times,  will  get  under 
way  as  scheduled,  but  will  run 
only  five  days,  during  which 
time  key  exhibits  will  be  pre- 
sented. Then,  it  is  presumed,  the 
Commission  will  recess  for  60  or 
possibly  90  days,  to  allow  the  vari- 
ous parties  in  interest  to  analyze 
the  exhibits  and  collate  other 
data. 

May  Last  Months 

It  is  likely  that  when  the  hear- 
ings are  resumed,  there  will  be 
several  months  of  testimony  and 
examination.  In  addition  to  the 
Commission's  own  experts,  the 
main  participants -will- be  the  Clear 
Channel  Broadcasting  Service,  rep- 
resenting the  Class  I-A  stations, 
and  the  Regional  Broadcasters 
Committee,  favoring  breakdown  of 
clear  channels  on  technical  as  well 
as  economic  grounds. 

The  clear  channel  proceedings 
constitute  the  third  time  in  the 
last  decade  that  the  issue  has 
come  before  the  Commission.  On 
each  occasion  the  protagonists  of 
retention  of  clear  channels  have 
been  represented  by  the  CCBS 
(formerly  Clear  Channel  Group), 
with  Louis  G.  Caldwell,  Washing- 
ton radio  attorney,  as  chief  coun- 
sel and  Edwin  W.  Craig,  president 
of  National  Life  &  Accident  Insur- 
ance Co.,  operating  WSM  Nash- 
ville, as  chairman. 

The  regional  group  in  the  past 
has  functioned  under  several  dif- 
ferent names,  and  in  each  case 
with  Paul  D.  P.  Spearman,  Wash- 
ington radio  attorney,  as  chief 
counsel.  Chairman  of  the  regional 
group  is  John  Shepard  3d,  chair- 
man of  the  Yankee  Network,  with 
such  persons  as  T.  A.  M.  Craven, 
vice-president  of  Cowles  Broad- 
casting Co.  and  former  member 
of  the  FCC;  Walter  J.  Damm, 
WTMJ    Milwaukee;    Ed  Craney, 

Page  18    •    December  10,  1945 


KGIR  Butte;.  Campbell  Arnoux, 
WTAR  Norfolk,  *and  Hoyt  B. 
Wooten,  WREC  Memphis,  as  mem- 
bers of  the  committee. 

The  Clear  Channel  group,  if 
it  relies  upon  past  arguments,  will 
urge  retention  of  clear  channels 
as  the  only  reliable  means  of  pro- 
viding adequate  service  to  rural 
and  remote  listeners.  Moreover,  it 
will  point  out  that  power  in  ex- 
cess of  50,000  w  is  used  extensive- 
ly in  other  countries  (our  Army 
has  used  stations  of  400  kw  in  its 
own  war  operations)  ;  that  FM, 
restricted  as  it  is  in  coverage,  can- 
not conceivably  provide  adequate 
service  to  sparsely  populated 
areas,  and  that  breaking  down  of 
the  clear  channels  would  deprive 
a  substantial  segment  of  the  na- 
tion's population  of  good  radio 
service.  Moreover,  it  has  been 
argued  that  duplication  of  clear 
channels  in  the  United  States 
would  make  available  to  our  neigh- 
bor nations  in  the  hemisphere  ad- 
ditional assignments  on  those 
channels,  thus  curtailing  service 
within  our  own  borders. 

Regional  Group  Arguments 

The  regional  group,  on  the 
other  hand,  can  be  expected  to 
project  technical  studies  designed 
to  show  that  shared  operation  of 
clear  channels  with  appropriate 
directionals,  can  provide  highly 
concentrated  coverage  to  more 
people  than  exclusive  use  Qf  clear 
channels.  Power  in  excess  ~of  50,- 
000  w,  they  have  argued,  would 
tend  toward  monopoly  in  broadcast 
service  and  become  a  serious  eco- 
nomic threat  to  the  existence  of 
local  and  regional  stations.  That 


VITAL  issues  will  confront  the 
FCC  next  month  when  opposing 
interests  battle  to  keep  intact  or 
divide  the  number  one  highways  of 
radio — the  exclusive  clear  channel 
frequencies.  The  clear  channel 
hearings,  scheduled  to  begin  Jan. 
14,  will  take  voluminous  evidence 
from  industry  and  government  ex- 
perts on  service  provided  by  I-A 
stations  to  rural  areas. 

has  been  the  story  in  the  past. 

Considerable  attention  will  be 
directed  to  the  part  FM  is  des- 
tined to  play  in  the  future  nation- 
wide coverage  pattern.  If  FM  can- 
not be  relied  upon  for  an  adequate 
rural  and  remote  service,  then  AM 
stations,  with  substantial  power, 
strategically  located,  should  be 
called  upon  to  provide  that  serv- 
ice. In  past  years,  speculation  has 
centered  around  a  complete  real- 
location of  clear  channel  stations, 
providing  for  their  arbitrary  as- 
signment to  locations  from  which 
they  could  provide  "optimum"  serv- 
ice to  extensive  areas  not  otherwise 
covered  adequately.  It  is  possible 
that  such  a  plan  will  be  discussed 
during  the  proceedings,  perhaps  to 
be  projected  by  the  FCC  engineer- 
ing staff  itself. 

All  members  of  the  FCC,  of 
course,  maintain  that  they  will 
enter  the  proceedings  with  an  open 
mind.  But  the  trend  obviously  has 
been  toward  a  multiplicity  of 
smaller  units  in  *Mdio.  Several 
members  of  the  Commission  openly 
espouse  such  a  policy.  The  FCC 
actions  of  the  past  several  years 
bear  witness  to  that  philosophy. 

But  because  there  is  so  much 
at  stake  in  the  way  of  service  to 


that  portion  of  the  public  which 
resides  outside  of  urban  areas, 
the  Commission  is  moving  cautious- 
ly before  determining  future 
policy. 

The  FCC  Economics  Division 
will  have  available  the  results  of 
two  extensive  studies:  (1)  a  sur- 
vey which  the  Division  of  Program 
Surveys,  Bureau  of  Agricultural 
Economics,  has  completed  in  106 
rural  counties  [Broadcasting, 
Dec.  3]  and  (2)  a  coverage  survey 
started  last  June  by  the  Census 
Bureau  of  a  sample  90,000  farm, 
non-farm  and  small  town  families. 

The  CCBS  is  to  present  the  find- 
ings of  "three  technical"  committees, 
each  of  which  is  headed  by  a  rep- 
resentative of  the  Commission. 
These  committees  are  preparing 
maps,  graphs,  charts  &nd  other  ex- 
hibits in  support  of  studies  on  de- 
termination of  satisfactory  signal, 
objectional  interference,  and  scope 
of  various  signal  strengths. 

The  economic  and  the  engineer- 
ing studies  are  intended  to  comple- 
ment each  other.  If  the  technical 
committees  find  that  a  certain  clear 
channel  station  provides  a  primary 
service  within  a  certain  radius  the 
agricultural  and  census  surveys 
should  indicate  how  many  people, 
particularly  outside  the  primary 
service  area  of  the  station,  regu- 
larly listen  to  that  station  and 
whether  it  fulfills  the  purpose  for 
which  it  is  given  a  favored  fre- 
quency. 

One  of  the  purposes  for  which 
stations  are  assigned  clear  chan- 
nels is  to  serve  the  rural  audience 
and  it  is  to  this  purpose  that  the 
hearings  are  mainly  directed. 
These  stations  are  supposed  to  offer 
(Continued  on  page  90) 


FCC  Makes  23  Conditional  FM  Grants 


Total  Brought  to  197 
Since  Peacetime 
Licensing 

(See  table  page  92) 
ANOTHER  23  conditional  grants 
for  new  FM  stations  were  author- 
ized last  week  by  the  FCC,  bring- 
ing the  total  number  of  FM  grants, 
issued  since  peacetime  licensing 
was  resumed,  to  197.  All  but  nine 
went  to  applicants  having  interests 
in  standard  stations. 

Simultaneously,  the  Commission 
designated  30  FM  applications  for 
hearing,  consolidating  15  requests 
for  stations  in  the  Cleveland-Akron 
area,  seven  in  the  Providence-Paw- 
tucket  area,  and  eight  in  the  In- 
dianapolis area.  Eleven  applica- 
tions in  Boston,  which  had  been 
designated,  are  scheduled  for  hear- 
ing in  March  (see  page  37). 

Last  week's  actions  left  the  Com- 
mission with  nearly  500  FM  appli- 
cations still  to  be  processed.  Thus 
far,  238  cases  have  been  granted 
or  set  for  hearing.  Additional  ap- 


plications are  being  prepared  for 
processing  and  it's  expected  that  a 
sizeable  number  will  be  granted  or 
designated  before  Jan.  1. 

As  with  previous  conditional 
grants,  the  Commission  action 
guarantees  the  applicant  that  he 
will  receive  a  license  but  withholds 
the  frequency  assignment  pending 
further  engineering  examination. 
The  procedure,  however,  enables 
the  grantee  to  proceed  with  pre- 
liminary plans  for  purchasing  stu- 
dio equipment  and  to  arrange 
other  details  for  the  establishment 
of  his  station.  Proposals  of  appli- 
cants regarding  transmitter  power 
and  antenna  height  are  still  under 
review. 

All  of  the  grants  made  last  week 
were  for  smaller  cities,  where  fre- 
quencies available  exceed  applica- 
tions received.  Most  of  them  were 
in  eastern  states.  Previous  grants 
were  largely  in  the  southern,  cen- 
tral and  western  states. 

Applications  designated  for  hear- 
ing were:  Cleveland  area — United 
Broadcasting    Co.;    NBC;  WJW 


Inc.;  United  Garage  and  Service 
Corp. ;  International  Union,  United 
Automobile,  Aircraft  and  Agricul- 
tural Implement  Workers  of  Amer- 
ica (UAW-CIO);  WGAR  Broad- 
casting Co.;  Scripps-Howard  Ra- 
dio Inc.;  Telair  Co.;  Cleveland 
Broadcasting  Inc. 

Applications  from  the  Akron 
area  were:  Allen  T.  Simmons; 
Summit  Radio  Corp.;  United 
Broadcasting  Co.;  The  Akron  Ra- 
dio Corp.;  Knight  Radio  Corp.; 
Telair  Co. 

Applications  from  Providence- 
Pawtucket  area  were:  The  Outlet 
Co.;  Cherry  &  Webb  Broadcasting 
Co.;  Providence  Journal  Co.;  A.  A. 
Schechter;  The  Yankee  Network 
Inc.;  Colonial  Broadcasting  Co.; 
Pawtucket  Broadcasting  Co. 

Applications  from  Indianapolis 
area  were :  The  Wm.  H.  Block  Co. ; 
Evansville  on  the  Air  Inc.;  WFBM 
Inc.;  Scripps-Howard  Radio  Inc.; 
Indiana  Broadcasting  Corp.;  Capi- 
tol Broadcasting  Corp.  Inc.;  Uni- 
versal Broadcasting  Co.  Inc.;  In- 
dianapolis Broadcasters  Inc. 


BROADCASTING    •  Telecasting 


How  do  Homing  Pigeons  do  it? 


You've  probably  read  of  the  almost  incredible  feats 
of  speed-flying  done  by  homing  pigeons.  Some  have  been 
known  to  cover  1,000  miles  in  two  days.  But  the  thing 
,that  always  fascinated  us  is  their  ability  to  hit  their 
home  roost  right  on  the  nose. 

The  ability  to  hit  anything  right  on  the  nose  doesn't  - 
seem  to  be  given  to  humans.  We  usually  need  facts.  We 
usually  have  to  figure  things  out.  The  "instinct"  to  be 
right  just  isn't  there. 

And  that's  why  we're  glad  we've  got  the  kind  of 
radio  facts  that  make  smart  time  buyers  get  on  the 
itiome  beam  and  turn  to  W-I-T-H  in  Baltimore. 

JROADCASTING    •  Telecasting 


For  the  facts  show  that  this  successful  independent 
produces  the  greatest  number  of  listeners  per  dollar 
spent  in  this  five-station  big  town. 

If  you'd  like  to  get  home  in  Baltimore,  W-I-T-H 
belongs  at  the  top  of  your  budget. 


WITH 

Baltimore,  Md. 


Tom  Tinsley,  President    •    Represented  Nationally  by  Headley-Reed 
December  10,  1945    •    Page  19 


Rural  Survey  Pros  and  Cons  Argued 


Both  Sides  in  Agreement 
That  Broadcasting 
Is  Vital  Force 

"IT  PROVES  our  contentions". 

"It  doesn't  prove  anything". 

That  roughly  is  the  reaction  of 
the  pros  and  cons  to  the  findings 
of  the  Dept.  of  Agriculture  survey 
of  rural  radio  attitudes,  the  first 
Government  study  of  its  kind. 

Both  sides  agree  with  the  over- 
all conclusion  that  radio  has  be- 
come a  vital  force  in  the  lives  of 
rural  people — farmers  and  non- 
farmers  alike.  But  it  appeared  last 
week  that  the  opponents  and  pro- 
onents  of  the  clear  channels  will  be 
sharply  divided  in  their  interpreta- 
tion of  the  findings  when  the  ques- 
tion of  radio  service  to  rural  listen- 
ers— the  basis  on  which  the  ex- 
clusive frequencies  are  assigned — 
is  discussed  at  the  forthcoming 
clear  channel  hearings. 

Proponents  of  the  clears  are 
generally  satisfied  with  the  out- 
come of  the  survey  but  find  fault 
with  the  approach.  They  question 
the  use  of  general  questions  to  de- 
termine program  popularity,  ex- 
pressing doubt  that  full  measure- 
ment of  the  extent  of  listening  to 
big  network  shows  is  thus  obtained. 
For  example,  they  inquire,  does 
asking  the  average  person  whether 
he  listens  to  a  variety  program 
disclose  whether  he  listens  to  a 
specific  show  enjoying  a  high  urban 
rating?  Would  the  average  person 
know  what  a  variety  show  is?,  they 
add. 

Implication? 

There  was,  some  said,  an  impli- 
cation in  the  questions  that  listen- 
ers in  the  rural  areas  can  have 
any  kind  of  service  they  want,  de- 
spite coverage  limitations.  The 
study  now  being  carried  on  by  the 
Census  Bureau,  it  was  contended, 
will  show  that  a  large  part  of  the 
rural  audience  is  not  satisfied  with 
the  type  of  reception  it  is  getting. 

The  clear  channel  proponents  say 
the  survey  supports  the  findings 
made  in  the  public  surveys  of  Dr. 
Forest  L.  Whan  for  WHO  Des 
Moines  as  to  the  popularity  of  net- 
work programs  in  farm  areas. 
However,  they  add,  they  objected 
to  any  issue  program  popularity 
being  introduced  into  the  clear 
channel  discussions. 

Spokesmen  for  the  regional  sta- 
tions declared  the  survey  proved 
their  contentions  that  clear  chan- 
nel stations  billed  their  programs 
for  urban  appeal  to  the  neglect  of 
rural  dwellers.  These  are  the  pro- 
grams, they  claim,  which  are  shown 
by  the  survey  to  be  of  the  least 
interest  to  rural  listeners. 

In  support  of  their  contentions, 
they  point  to  the  high  positions 
given  religious  music  in  the  cate- 
gory of  programs  "liked  best."  They 
call  attention  to  the  listening  of 
old  time  music,  market  reports  and 

(Continued  on  page  100) 
Page  20    •    December  10,  1945 


"WHY  WOULD  IT  MAKE  A  DIFFERENCE  TO  YOU 
(If  Your  Radio  Gave  Out)?" 

Figure  1  * 


Would  miss  the  radio- 
For  the  NEWS*  * 


For  NEWS  AND  EN- 
TERTAINMENT 


For  ENTERTAINMENT 


Because  listening 
is  a  habit 


Would  not  miss  the  radio 


40 


*  The  shaded  and  cross-hatched  bars  each  total  to  less  than  100%  because  the 
answers  of  9%  of  the  men  and  8%  of  the  women  were  not  ascertained.  Less  than 
1%  gave  miscellaneous  answers  not  classified  here. 

*  *  Including  weather  and  market  reports,  and  other  information. 


NEWS  and  entertainment  programs  are  valued  highest  by  rural  listeners, 
as  shown  by  the  above  chart  reproduced  from  the  report  on  the  Dept. 
of  Agriculture  survey  on  Attitudes  of  Rural  People  Toward  Radio  Serv- 
ice. The  chart  shows  that  news  is  most  important  to  the  men  in  the 
rural  areas  while  the  women  attach  more  importance  to  entertainment. 

Figure  2  * 


Would  miss  the  radio— 
For  the  NEWS*  * 


For  NEWS  AND  EN- 
TERTAINMENT 


For  ENTERTAINMENT 


Because  listening 
is  a  habit 


Would  not  miss  the  radio 


RURAL  NONFARM  PEOPLE 
20  30  40 


*  Each  set  of  bars  adds  to  less  than  100%  because  the  answers  of  8%  of  each 
group  were  not  ascertained.  Less  than  1%  gave  miscellaneous  answers  not  classified 

*  *  Including  weather  and  market  reports,  and  other  information. 


IMPORTANCE  of  news  and  information  to  farm  listeners,  as  distinct 
from  nonfarm  people  in  rural  areas,  is  shown  in  this  chart  which  re- 
flects findings  of  the  attitudes  survey.  "Farm  people,"  says  the  report, 
"are  more  likely  to  mention  their  dependence  on  radio  for  news;  non- 
farm  people  more  often  speak  of  its  value  as  a  source  of  entertainment." 


Television's  Place 
In  Education  Told 

Teachers  Advised  to  Expand 
Training  Through  Television 

DESPITE  its  almost  limitless  po- 
tentials as  an  educational  asset, 
television  can  do  no  more  than  the 
educators  will  permit,  which  will 
not  be  a  great  deal  if  their  ap- 
proach to  television  is  no  better 
than  it  has  been  to  sound  radio, 
members  of  the  New  Jersey  Visual 
Education  Assn.  were  told  Dec.  1 
during  a  symposium  on  "Education 
through  Television"  presented  at 
their  Atlantic  City  meeting  through 
the  cooperation  of  the  Television 
Broadcasters  Assn. 

Pointing  out  that  only  6%  of  the 
nation's  classes  use  radio  today, 
Prof.  Kenneth  G.  Bartlett,  director 
of  the  Radio  Workshop  of  Syracuse 
U.,  urged  his  audience  to  fight  to 
overcome  the  "natural  inertia"  and 
"cultural  lag"  of  educational  insti- 
tutions by  taking  vigorous  action 
toward  the  use  of  video  education 
in  their  own  communities. 

New  Methods 

G.  Emerson  Markham,  manager 
of  TV  station  WRGB  Schenectady, 
expressed  little  hope  for  any  plans 
that  educators  might  make  for  tele- 
vision unless  they  are  willing  to 
abandon  the  traditional  methods  of 
classroom  and  lecture  hall  and  to 
begin  thinking  in  terms  of  enter- 
tainment. What  is  needed,  he  said, 
is  an  instinct  for  showmanship,  a 
knack  of  "emotionalizing  content." 

Agreeing  that  educators  have  not 
"done  right"  by  radio,  Edward 
Mellinger,  director  of  broadcasting 
at  Rutgers  U.,  expressed  the  opin- 
ion that  despite  the  skill,  imagina- 
tion, effort  and  money  that  broad- 
casters are  putting  into  program- 
ming, radio  is  still  not  doing  a  good 
educational  job.  Television  will 
shoot  even  wider  of  the  mark,  he 
said,  if  educators  accept  what  is 
given  them  or  become  aggressive 
only  in  their  demands  for  time 
without  offering  competent  and  ef- 
fective proposals  for  the  use  of 
that  time. 

A  group  of  New  York  City  high 
school  students,  members  of  the 
All-City  Radio  and  Television 
workshop,  reenacted  'Food  Fac- 
tories", one  of  the  CBS  World  We 
Live  In  series  as  it  had  done  for 
television.  Edward  Stasheff,  direc- 
tor of  television  development  for 
the  New  York  schools,  said  that 
such  programs  provide  a  partial 
answer  to  the  previous  criticisms, 
showing  what  can  be  done  in  com- 
bining showmanship,  the  impart- 
ing of  information  and  the  train- 
ing of  pupils  in  television  technique 

Symposium,  which  also  included 
a  GE  film  showing  how  television 
works,  was  arranged  by  Dr.  Mil 
lard  L.  Lowery,  superintendent  of 
schools  of  Middlesex  County,  N.  J. 
and  Will  Baltin,  secretary-treas- 
urer of  TBA.  Prof.  Edward  C 
Cole,  of  the  Yale  School  of  the 
Drama,  served  as  chairman. 


BROADCASTING    •  Telecastin 


I, 


WE'RE 
BLUSHING! 


r  AN  ASIDE 
L  CIRCLE 


TO  OUR  EVER-WIDENING' 
OF  LOYAL  LISTENERS 


•  Of  course,  we  like  to  get  letters  from  all  you 
listeners.  But  when  you  write  so  often  and  say  such 
nice  things  about  our  programs  we're  embarrassed. 
We're  blushing  so  hard  we  can't  think  of  anything 
to  say  except  "Thank  you!" 

•  It's  encouraging  to  know  you  enjoy  the  many 
new  programs  we've  put  on  the  air  since  WPEN  has 
been  owned  and  operated  by  The  Evening  Bulletin, 
the  largest  evening  newspaper  in  America.  We're 
planning  other  programs  of  special  interest  to 
Philadelphians.  We  think  you'll  like  them. 


950 


WPEN . .  .  the  Station 

for  Philadelphians 
and  WPEN-FM—a  PLUS  Value 


NATIONAL  REPRESENTATIVES 

HEAD  LEY-  REED  COMPANY 

New  York     •     Chicago     •  Detroit 
San  Francisco    •    Los  Angeles 


i  R  O  AD  £  A  S  T  I N  G    •  Telecasting 


December  10,  1945    •    Page  21 


Public  Service  Comes  First  in  Alaska 


Isolated  Northern  Areas 
Depend  on  Radio 
As  a  Friend 

By  PVT.  PERRY  E.  HILLEARY 
On  Leave  as  General  Manager  of 
KINY  Juneau 

IT  WAS  one  of  those  mean  Alaska 
winter  evenings  in  1944.  Early  that 
afternoon  a  plane  had  taken  off 
on  a  700  mile  flight  from  Anchor- 
age to  Juneau.  About  an  hour  out 
of  the  capital  city  bad  weather 
closed  in  suddenly. 

Searching  desperately  for  emer- 
gency fields,  he  called  CAA,  and 
asked  them  to  contact  KINY. 
KINY  interrupted  its  program- 
ming to  ask  residents  of  the  yet 
uncompleted  airstrip  to  show  all 
light  possible.  Although  the  area 
was  in  total  blackout,  field  em- 


ployes opened  blacked-out  win- 
dows, and  ignited  emergency  flares 
about  the  runway.  With  only  drops 
of  fuel  remaining,  the  plane  came 
in  for  a  successful  landing,  saving 
all  13  passengers  and  two  crew 
members. 

This  was  a  type  of  public  service 
shared  by  all  Alaska  broadcast  sta- 
tions. Called  upon  daily  for  equally 
dramatic  and  impressive  announce- 
ments, the  radio  stations  in  this 
northland  perform  a  public  service 
seldom  equaled  by  broadcasters 
anywhere. 

Because  communications  are 
primitive  and  inadequate  through- 
out much  of  the  territory,  the  ra- 
dio listener  here  has  come  to  look 
upon  his  friendly  station  as  not 
only  a  source  of  entertainment,  but 
actually  a  vital  part  of  everyday 
life.  The  Alaskan  has  come  to  de- 


pend on  his  station. 

Since  emergency  messages  are 
broadcast  immediately,  in  addition 
to  a  regularly  scheduled  period 
each  day,  listeners  keep  tuned  dur- 
ing all  broadcast  hours.  Fishermen 
out  of  Ketchikan  might  hear  an 
announcement  from  KTKN  similar 
to  this:  "Attention  .  .  .  Joe  Doaks 
...  on  the  gasboat  'Dorry'.  Your 
wife  was  taken  to  the  hospital  this 
evening.  It's  not  serious,  but  please 
come  to  town  as  soon  as  possible." 
Chances  are  Joe  is  listening,  but 
just  in  case  he  isn't  there's  always 
another  fisherman  nearby  to  rush 
him  the  news. 

Interior  listeners  of  KFAR  Fair- 
banks, might  wake  some  morning 
to  hear  this  announcement:  "Will 
Sourdough  Jim  at  North  Fork 
please  go  to  Intersection  and  see  if 
Pete   is  alright.   He  hasn't  been 


YES  SIR !  Washington  has  a  habit  of  keep- 
ing its  wartime  population  growth.  What's 
more  ...  it  keeps  right  on  growing! 

This  time  economists  and  population 
experts  say  7 ,380,000  by  the  end  of  the  5th 
post-war  year  ...  a  cool  million  and  a  half 
by  the  10th  year.*  That's  a  lot  of  buying 
power  in  one  of  the  nation's  richest  markets. 

Through  station  WRC  you  can  reach  this 
post-war  Washington  market  quickly  and 
inexpensively  and  talk  to  the  hundreds  of 
thousands  of  listeners  who  have  made  WRC 
Washington's  favorite  station.  Whether  you 
prefer  a  planned  spot  campaign  or  a  pro- 
gram of  your  own  featuring  the  famous  NBC 
Parade  of  Stars,  WRC  can  sell  for  you  in 
Washington.  Your  first  trial  will  prove  it. 

•We'll  be  glad  to  moil  you  facts  and  figures  on  request. 
Page  22    •    December  10,  1945 


FIRST  in  WASHINGTON 


Represented  by  NBC  SPOT  SALES 


heard  from  for  more  than  a 
month." 

A  noon  news  period  may  begin 
with  this :  "Will  residents  of  Circle 
clear  a  pathway  for  Weins'  plane 
which  left  here  at  11:30  this  morn- 
ing. Mrs.  Williams  and  newborn 
baby  are  enroute  home." 

Seldom  do  you  hear  complaints 
of  programming  technique.  One  of 
the  oddities  of  Alaskan  radio  lis- 
tening is  a  preference  for  sym- 
phonic and  light  classical  music. 
Normally  expecting  hard  working 
trappers  and  miners  to  prefer  hill- 
billy or  jazz,  the  newcomer  is 
usually  shocked  to  hear  an  old 
Sourdough  talking  of  how  he  liked 
last  evening's  Shubert's  "Unfin- 
ished Symphony",  or  "Kostelanetz's 
interpretation  of  the  "Indian  Love 
Call". 

An  Alaskan  wants  news,  and  lots 
of  it.  And  he  wants  to  know  what 
his  friends  are  doing.  Tundra 
Topics  on  KFAR  is  as  much  a  part 
of  outlying  community  life  as  any 
small-town  newspaper.  Written  to 
talk,  it  specializes  in  telling  every 
body  that  Pete-the-Prospector  is 
well,  working  hard,  and  still  ven- 
turing for  that  lost  vein  of  gold 
Similar  programs  are  conducted  on 
the  other  stations,  styled  after 
hometown  newscasts  of  states  ra 
dio  stations. 

Fishing  News 

Probably  one  of  the  most  impor 
tant  contributions  to  listener 
friendship  by  KINY  and  KTKN 
is  their  daily  fish  market  landings 
and  quotations.  By  these,  thousands 
of  fishermen  determine  where  to 
sell  at  the  best  price,  when  to  dock 
to  avoid  congestion  and  delay,  and 
where  the  best  catches  are  being 
made. 

Other  radio  programming,  how- 
ever, differs  little  from  small  inde- 
pendents "outside". 

Contributing  to  Alaska  radio  en- 
joyment has  been  the  U.  S.  Army. 
Early  in  the  war,  Armed  Forces 
Radio  Service  began  sending  the 
four  stations  "dehydrated"  (less 
commercial  plugs)  network  shows. 
Most  popular  broadcasts  from  the 
nation's  major  networks  were  tran 
scribed  in  Hollywood  and  air  ex 
pressed  northward  in  regula 
weekly  shipments.  And  did  GI  Joi 
appreciate  it?  His  only  critica 
comment  was,  "We  kinda  miss  th< 
commercials." 

The  four  commercial  stations  re 
sponded  immediately  to  the  serv 
ices'  call  for  help  ...  by  enter 
taining  troops,  selling  War  Bonds 
keeping  morale  high  in  those  darl 
days  of  1942. 

Listener  appreciation  is  probablj 
best  exemplified  in  this  statemenl 
by  one  of  the  passengers  on  that] 
airplane  which  came  so  close  toj 
disaster: 

"You  folks  are  to  be  commende< 
for  your  unselfish  public  spirit.  Al 
though  mine  is  just  one  of  the  i; 
estimable  lives  saved  by  your  st 
tion,  I'd  like  to  speak  for  the  othe 
in  saying:   We  regard  your  em 
ploye-family  as  part  of  our  fam 
ily.  Our  hearts  will  always  be  opei 
to  you." 


ROADCASTING    •  Telecastinj 


WEED  AND  COMPANY 

.  RADIO  STATION  REPRESENTATIVES 

NEW  YORK   •   BOSTON   •   CHICAGO   •   DETROIT   •    SAN  FRANCISCO   •  HOLLYWOOD 


Nimitz,  Lewis  and  Sheehy 
Discuss  Merger  on  WINX 

PUTTING  their  views  on  the  air, 
Dec.  2,  9:30  p.m.  via  WINX  Wash- 
ington, Fleet  Adm.  Chester  W. 
Nimitz;  John  L.  Lewis,  United 
Mine  Workers  president;  and  a 
former  Navy  chaplain,  the  Rev. 
Maurice  S.  Sheehy,  strongly  op- 
posed merger  of  the  Navy  with 
other  armed  forces. 

During  the  discussion,  "Sympo- 
sium of  Sea  Power",  Mr.  Lewis 
said  that  "the  threat  of  military 
dictatorship  should  not  hover  over 
this  land."  Adm.  Nimitz  expressed 
the  view  that  development  of  the 
Navy's  striking  power  "should  not 
be  interrupted  for  the  sake  of  ad- 
ministrative amalgamation  in  the 
name  of  undemonstrated  econom- 
ics." "If  the  Navy  is  absorbed,  it 
loses  its  identity,"  said  Dr.  Sheehy, 
now  head  of  religious  education  of 
Catholic  U.  in  Washington. 


AWAITING  the  premier  performance  of  Ralston-Purina's  full-hour 
Opry  House  Matinee,  on  Mutual  Nov.  17,  are  (1  to  r)  :  Claire  Cari-Cari, 
Gardner  Advertising;  J.  F.  Kircher,  Gardner  account  executive;  Charles 
H.  Brown,  producer;  Ade  Hult,  v-p  Mutual,  Chicago;  Charles  Claggett, 
v-p  of  Gardner  Advertising;  Hal  Chase,  advertising  manager,  cereal 
division,  Ralston-Purina  Co.;  Arnold  Carlsen,  Mutual  salesman;  and 
Maurice  Malin,  Ralston  Purina  advertising  manager. 


KPRO  Offices 
NEW  OFFICES  have  been  completed  for 
KPRO    Riverside,    Cal.,    and  provide 
quarters  for  W.  L.  Gleeson,  president, 
and  four  staff  members. 


KOCY  Is  Host 

KOCY  Oklahoma  City  was  host  Nov.  20 
to  Mrs.  Peggy  Young,  chosen  out-of- 
town  'queen'  on  Mutual  "Queen  for  a 
Day"  program  the  previous  day. 


everybody  knows 


WBIG 


means  good  broadcasting 


Columbia  affiliate 
greensboro,  n.  c. 
represented  by  hollingbery 


AMERICAN  LEAVES 
MERCHANDISE  MART 

AMERICAN  Broadcasting  Co.'s 
Chicago  division  expects  to  vacate 
its  executive  offices  in  the  Mer- 
chandise Mart  by  Dec.  31,  with 
publicity,  legal,  station  relations 
and  other  business  and  production 
departments  moving  into  the  Civic 
Opera  Building. 

The  new  offices  on  the  16th  floor 
of  the  Opera  Building  will  occupy 
10,000  square  feet  of  space  and 
will  also  house  the  sales  promotion,  j 
research,  network  sales,  co-op  sales  j 
and  national  spot  and  local  sales  j 
which  were  moved  to  the  23rd  floor  j 
of  the  Opera  Building  last  May. 

Remaining  in  the  Mart  will  be 
the  engineering  and  programming 
departments,  Ed  Boroff,  vice-presi- 
dent in  charge  of  American's  cen- 
tral division,  indicated.  All  space 
on  the  18th  floor  of  the  Mart  will 
be  relinquished  and  program  de- 
partments now  housed  there  will 
move  to  the  19th  floor  where  net 
studios  are  located.  Move  was  made 
when  Merchandise  Mart  refused  to 
renew  lease  which  terminates  Dec. 
31,  1945.  Mr.  Boroff  said  it  is  ex- 
pected that  all  departments  in  the 
Civic  Opera  Building  offices  will  be 
ready  for  business  and  in  opera- 
tion by  Jan.  1. 


BETTER  PUBLICITY 
FOR  BANKS  IS  URGED 

"WE  MUST  take  stock  and  re 
double  our  efforts  to  develop  pub- 
lic relations  programs  which  will 
produce  real  results,"  J.  Lowell 
Lafferty,  retiring  president  of  the 
National  Financial  Advertisers 
said  at  the  30th  annual  convention 
of  the  financial  group  at  Hot 
Springs,  Va.  He  was  succeeded  in 
the  presidency  by  Dale  Brown,  of 
the  National  City  Bank  of  Cleve 
land. 

Edwin  B.  Dooley,  director  of 
public  information  of  General 
Foods  Corp.,  New  York,  spoke  on 
"The  Functions  of  Corporate  Pub 
lie  Relation  s".  President-elect 
Brown,  in  his  inaugural  address, 
listed  as  one  of  the  objectives  for 
banks  in  the  years  ahead,  to  "see 
to  it  that  the  public  understands 
more  about  the  banking  business.'1 


PW  Subsidiary 

PRESS  WIRELESS  has  organized 
a  subsidiary,  the  Press  Wireless 
Manufacturing  Corp.,  the  company 
announced  last  week.  A.  Warren 
Norton  is  president  of  both  firms 
with  Ray  H.  de  Pasquale,  who  has 
been  director  of  P  W  manufactur- 
ing, as  vice-president  and  general 
manager  of  the  new  branch.  Exec 
utive  and  sales  offices  of  the  new 
company  will  be  at  1475  Broadway 
Manufacturing  plants  and  labora 
tories  will  be  on  Long  Island 


KPMC  Plans 
WITH  plans  calling  for  estimated 
$100,000  building  costs,  KPMC  Bakers- 
field,  Cal.,  broke  ground  for  its  new 
ultra-modern  broadcasting  studios  and 
executive  offices  on  Nov.  29. 


Page  24    •    December  10,  1945 


ROADCASTING    •  Tele 


STARS  ARE  ALWAYS  SHINING  OVER 


0 


at  1*0 


JOAN  DAVIS 


0tt 


WMT  is  Eastern  Iowa's  "listening  post."  From  Joan  Davis 
to  Andre  Kostelanetz  .  .  .  from  morning  'til  night  .  .  . 
WMT  is  the  most  popular  station  in  Eastern  Iowa  because 
(I)  WMT  is  Eastern  Iowa's  only  CBS  station,  (2)  WMT  has 
the  largest  daytime  primary  area  of  any  station  in  the 
state,  at  Iowa's  best  frequency — 600  KC  with  5000 
Watts.  Remember  that  markets  are  people  .  .  .  and 
Iowa's  population  is  about  evenly  split  between  industry 
and  agriculture  ...  all  with  a  steady,  spendable,  depend- 
able income.  If  you  keep  your  eye  on  Eastern  Iowa,  you' 
see  that  WMT  is  a  "must"  by  popular  demand  alone. 

WMT's  story  is  a  big  one  to  tell — an  important  one  to  hear. 
Contact  your  KATZ  AGENCY  man  at  once. 


ROADCASTING    •  Tclecastini 


•v. 

>   >^^^*^  ~< 


December  10,  1945     •    Pag«  25 


It  happened  on  NBC 


1921 

When  the  Twentieth  Century  was  in  its  teen-age, 
Eddie  Cantor  was  already  a  famous  star  of  such 
stage  shows  as  Morosco's  "Canary  Cottage," 
Ziegf eld's  "Midnight  Frolic,"  and  The  Shuberts' 
"Make  It  Snappy. "  Eddie  was  one  of  the  first  ~ 
great  stars  to  appear  before  a  microphone — 
when  the  radio  industry  was  not  yet  one  year  old. 
Eddie's  Story  is  the  Story  of  American  radio, 
now  celebrating  its  25th  anniversary. 

1926 

Cantor  made  his  first  network  radio  appearance 
November  2,  on  the  historic  "Eveready  Hour," 
over  a  group  of  stations  which  two  weeks  later 
became  the  nucleus  of  the  National  Broadcasting 
Company  network.  In  1931  he  became  an  NBC  regular 
— star  of  the  famous  Chase  and  Sanborn  Hour. 


•  When  Bristol-Myers  offered  Eddie  Cantor  the  oppor- 
tunity to  speak  to  millions  every  week  over  NBC,  Eddie 
accepted  it  eagerly.  He  put  into  those  thirty  weekly 
minutes  all  the  skill  acquired  during  years  on  stage  and 
screen  and  all  the  energy  which  carried  him  to  the  top  in 
those  fields.  But  he  put  in  something  more,  too.  When 
war  came  he  pioneered  in  entertaining  at  military  hos- 
pitals. He  was  determined  that  there  should  be  no  lonely 


soldiers  lying  forgotten  in  hospitals.  He  fought  wartime 
juvenile  delinquency  with  Americanism — emphasizing 
the  advantages  that  are  the  birthright  of  every  American 
boy  and  girl.  So  effective  were  his  messages  that  his  serv- 
ices were  sought  by — and  willingly  given  to — Parent- 
Teacher  Associations  and  educational  councils  all  over 
the  country. 

•  Last  year,  aided  by  his  sponsor,  Bristol-Myers,  Eddie 


The  Story  of  Eddie  Cantor)  NO.  7  OF  A  SERIES 


1940 

Now  a  star  of  motion  pictures  —  ever  since 
the  enormously  popular  screen  version  of 
his  stage  hit,  "Whoopee" — Eddie  inaugurated 
his  radio  series  for  Bristol-Myers  on  NBC. 
In  December,  1942,  the  show  reached  a 
peak  Hooper  rating  of  23.4,  with  an  average 
rating  of  20.5  for  the  winter  season. 

1945 

Today  Eddie  is  a  perennial  NBC  favorite. 
The  Eddie  Cantor  Show  —  with 
Harry  Von  Zell,  Bert  "Russian"  Gordon, 
Leonard  Sues  and  his  orchestra  and 
Thelma  Carpenter — begins  its  sixth 
consecutive  season  on  NBC  for  Bristol- 
Myers  —  to  the  delight  of  an  estimated 
20,000,000  Cantor  fans. 


devoted  his  program  to  collecting  1,500,000  Christmas 
gifts  for  wounded  servicemen  hospitalized  in  this  country. 
This  year  he  set  his  goal  even  higher — 2,500,000  gifts — 
so  that  every  "Yank  who  gave"  may  be  remembered  at 
Christmas  time. 

•  Eddie  knows  that  his  Wednesday  night  NBC  show 
does  something  for  him  that  none  of  his  stage  or  screen 
successes  can  accomplish.  It  takes  him  directly  into 


millions  of  American  homes.  He  sees  the  NBC  network 
as  a  friendly  chain  of  armchairs  stretching  from  the 
Atlantic  to  the  Pacific. 

•  Eddie  Cantor  and  NBC  are  a  natural  team.  Eddie's 
great  genius  as  an  entertainer  and  his  ability  to  touch  the 
hearts  of  his  fellow  Americans  belong  on  the  network  that 
can  give  him  the  finest  facilities  to  reach  the  greatest 
number  of  listeners. 


National  Broadcasting  Company  \  M 

America's  Ho.  1  Network   I  rm 


A  Service  of  Radio 


No.  1  STATE 


In  salaries  and  wages,  North  Carolina  paces  the  South! 
According  to  latest  available  Department  of  Commerce 
figures,  pay  envelopes  here  contained  nearly  430  million 
dollars,  leading  the  next-ranking  Southern  state  by  more 
than  92  million  dollars  and  nearly  doubling  the  average 
for  all  nine  other  Southern  states.  Another  proof  of  North 
Carolina's  buying  power! 


Counter  Radar  Whipped  One 
Of  Enemy's  Powerful  Weapons 


iIS 


CAROLINA'S 


With  50,000  Watts,  at  680  k.c. — and  NBC — Station  WPTF 
is  by  long  odds  the  No.  1  radio  salesman  in  North  Carolina. 
Let  us  send  you  the  complete  facts  and  availabilities.  Or 
just  call  Free  &  Peters! 


50,000  WATTS  — NBC 
RALEIGH,  N.C. 

^^^mj^^3  Free  &  Peters,  Inc.,  National  Representatives 
Page  28    •    December  10,  1945 


By  MARY  ZURH0RST 

THE  FABULOUS  story  of  the  lit- 
tle David  countermeasures  that 
overcame  the  Giant  radar  was 
brought  to  light  when  the  Office  of 
Scientific  Research  and  Develop- 
ment, and  the  War  and  Navy 
Depts.  jointly  released  information 
on  the  highly  secret  RCM  develop- 
ment and  operation. 

Because  of  the  similarity  be- 
tween commercial  radio  operation 
and  the  type  signal  used  in  coun- 
termeasures— a  sustained  trans- 
mitting signal — RCM  development 
will  probably  have  far  greater  in- 
fluence on  progress  in  the  industry 
than  radar.  The  radar  signal  em- 
ploys pulse  transmission,  or  an  in- 
termittent signal  sent  out,  echoed 
by  an  object,  and  "bounced"  back 
to  the  radar  scope. 

Demonstrations 

For  the  first  time,  the  Navy 
opened  to  reporters  its  experi- 
mental base  on  the  Chesapeake  and 
demonstrated  the  power  of  the 
RCM  program  that  ruined  the  Ger- 
man's billion  dollar  radar  invest- 
ment, and  threw  the  monkey 
wrench  into  Japanese  radar  plans. 

Using  the  actual  Jap  radar 
shack  captured  on  Attu,  and  a 
Wurzburg  radar  unit  taken  from 
the  Germans,  the  Navy  and  civilian 
scientists  allied  to  the  project, 
showed  the  effects  of  allied  coun- 
termeasures that  jammed  the  ra- 
dar sets  of  the  enemy. 

With  electronic  echoes  bouncing 
back  from  Navy  planes  flying  over- 
head, the  enemy  radar  scopes 
showed  the  familiar  "pips"  or 
spikes  resembling  fine  blades  of 
grass  indicating  an  object  within 
range.  Then  the  planes  turned  on 
the  electronic  jammer  which  had 
one  of  two  results.  Either  the  basic 
line  bisecting  the  scope  became  per- 
fectly uniform  and  flat,  or  the 
"pips"  spread  over  the  entire  scope, 
blurring  it  completely,  and  causing 
the  object  to  be  lost  in  the  "grass". 

This  electronic  jamming  device  is 
known  by  the  code  name  "carpet". 
Other  methods  of  jamming  include 
"window" — strips  of  metallic  tape 
dropped  from  a  plane — and  "rope" 
— 400  foot  aluminum  foil  ribbons 
suspended  by  parachutes. 

The  same  results  were  demon- 
strated by  RCM  equipment  in  a  de- 
stroyer escort  anchored  in  the  Bay. 

Although  German  radar  had  a 
head  start  on  the  Allies,  we  de- 
veloped countermeasures  much 
earlier  than  either  the  Germans  or 
the  Japanese,  and  subsequently, 
not  only  overcame  their  radar,  but 
also  got  the  most  use  out  of  our 
own  radar  equipment. 

Really  Powerful  Station 

Because  radar  is  really  a  power- 
ful radio  transmitting  station, 
capable  of  being  heard  at  tre- 
mendous distances,  its  direction 
and   location   in   relation    to  the 


listener  can  be  determined  by  radio 
receivers  equipped  with  direction 
finders.  Since  the  echo  that  radar 
units  receive  from  most  targets  is 
rather  weak,  relatively  little  power 
is  required  to  cover  up  that  echo 
by  sending  out  a  jamming  signal 
on  the  same  frequency  as  the  ra- 
dars. Also,  radars  have  difficulty 
in  distinguishing  between  actual 
targets  and  free  falling  strips  of 
metallic  foil. 

It  was  knowledge  of  these  radar 
weaknesses  which  contributed  to 
the  successful  electronic  warfare 
carried  on  in  the  second  half  of  the 
Pacific  war — in  island  invasions 
and  over  Japan — and  in  the  Medi- 
terranean and  European  opera- 
tions. 

Countermeasures  were  of  espe- 
cial value  during  the  Normandy 
invasion,  when  the  Allies  not  only 
bombed  out  many  of  the  Wurzburg 
radars  along  the  coast,  but  also 
jammed  out  the  efficiency  of  those 
remaining  sets.  All  manner  of 
feints  were  used,  such  as  one  or 
two  vessels  or  planes  using  coun- 
termeasures that  made  them  appear 
to  be  a  whole  fleet  or  formation  of 
planes,  and  in  the  opposite  manner, 
a  fleet  or  umbrella  of  air  cover  be- 
coming lost  to  the  Germans 
through  means  of  the  electronic 
fog  of  RCM. 

RCM  undoubtedly  saved  the  U.S 
forces  based  in  England  450  planes 
and  4,500  casualties.  In  cold  fig 
ures,  this  amounted  to  a  saving  of 
approximately  $150,000,000  in  one 
theater  alone. 

So  important  were  radar  coun 
termeasures  in  the  Pacific  that 
RCM  was  made  a  fleet-wide  activ 
ity,  with  every  combat  ship  in  the 
fleet  self-protecting  with  RCM 
equipment. 

Involved  in  the  research  on  the 
project  were  the  National  Defense 
Research  Committee,  Office  of  Sci- 
entific Research  and  Development, 
War  and  Navy  Depts.,  and  many 
commercial  electronic  firms. 


WFIL,  Fellowship  Group; 
Airing  Tolerance  Series 

PHILADELPHIA  FELLOWSHIP 
Commission  will  present  "Show 
case"  of  seven  top  members  of  ra 
dio,  motion  picture  and  music  in 
dustries  as  part  of  the  Within  Ou 
Gates  series  presented  with  the  co 
operation  of  WFIL  Philadelph 
each  Sunday  morning. 

Program  started  Dec.  9  with 
dramatization  of  the  life  of  Gugliel 
mo  Marconi.  Series  is  part  of  Phil 
adelphia  Fellowship  Commission' 
daily  work  to  promote  unity  anc 
understanding  and  to  eliminate 
prejudice,  discrimination,  quota 
and  segregation.  Radio  scrip 
writers  at  all  local  advertising 
agencies  and  stations  have  playe 
a  part  in  putting  the  show  to 
gether.  John  Scheuer,  WFIL  pro 
duction  head,  is  producer. 


ROADCASTING    •  Telecastin 


SOME    OF    THE    REASONS  WHY 


IMSS    OUTSTANDING  PROGRAMS 
W^^Z    WIN  RECOGNITION 

Mfe^O'y*  f  Recipient  of  four  awards  for  outstanding 
w^^v^/.AfSU  public  service  and  achievement  in  1945, 
WTAG  enjoys  an  enviable  record  un- 
equalled in  broadcasting  history,  which 
reflects  the  scope  and  quality  of  WTAG's 
creative  ability.  These  four,  The  Variety  Plaque  Award,  The 
Peabody  Award,  The  duPont  Radio  Award,  and  The  Billboard 
Award  were  presented  to  WTAG  in  recognition  of  such  enter- 
prising creations  as  "Worcester  and  the  World,"  rebroadcast 
internationally  week  after  week  by  the  OWI  to  promote  a 
better  understanding  between  peoples  of  the  United  Nations. 
And  then  there  is  "When  Johnny  Comes  Marching  Home," 
a  program  which  is  helping  hundreds  of  servicemen  back  to 
the  sort  of  work  they  like  best.  A  third,  "Gardening  for 
Victory,"  helped  Worcester  lead  the  state  in  gardening 
accomplishments.  These  are  but  a  few  of  the  programs  which 
offered  a  wealth  of  entertainment  and  up-to-the-minute  news 
in  addition  to  great  public  service.  There's  never  a  dull 
moment  on  WTAG,  where  big-time  programming  is  always 
the  order  of  the  day. 

LOCAL  PRODUCTIONS 
WIN  HIGH  FAVOR 

The  Evening  Review,  a  local  participa- 
tion show,  6:30  to  6:45  p.m.  which 
Hooper  surveyed  this  year,  drew  a 
rating  of  18.1,  nearly  twice  as  high  as 
the  next  three  stations  combined.  Results 
of  a  survey  covering  the  one  o'clock  local  news  are  even  more 
phenomenal.  Here  WTAG  had  a  rating  of  29.8  as  opposed 
to  ratings  of  1.2  and  2.1  and  0.6  for  network  commentators 
over  the  other  three  stations— conclusive  evidence  that  WTAG 
local  productions  rank  first  with  a  big  majority  in  Central 
New  England. 

LEADING  ALL  STATIONS 
IN  LISTENING  PREFERENCE 

"Tune  to  WTAG"  has  become  a  by- 
word in  Central  New  England  homes. 
And  no  wonder.  Listening  preference 
has  long  been  centered  on  this  big 
time  station.  Each  successive  Hooper 
Listening  Index  has  indicated  an  ever-growing  audience  both 
in  the  afternoon  and  evening  —  a  larger  audience  in  fact 
than  that  of  all  other  stations  heard  in  the  area  combined. 
WTAG's  drawing  power,  therefore,  is  creating  a  strong 
selling  influence  in  a  market  whose  per  family  buying  income 
is  $4,061  or  10.3%  above  the  national  average. 


DEALERS  FAVOR  WTAG 
FOR  RESULTS 

First  in  listener  preference,  it's  a  logical 
conclusion  that  the  quickest  way  to  reach 
and  sell  the  responsive  Worcester  market 
is  through  WTAG.  Year  after  year  retail 
merchants  cash  in  on  WTAG's  solid 
popularity  —  and  there  is  an  exceptionally  high  percentage 
of  renewals.  One  advertiser,  using  52  weeks,  is  in  his  14th 
consecutive  year  on  WTAG.  Both  national  and  local  adver- 
tisers have  long  since  discovered  the  punch  and  pulling 
power  of  Worcester's  leading  station.  Ask  any  distributor 
which  station  exerts  the  greatest  sales  influence  in  Central 
New  England.  The  answer  will  be  WTAG.  They  recognize 
that  WTAG's  influence  is  a  potent  factor  in  the  sale  of  the 
products  they  handle. 


WTAG  CONSISTENTLY 
LEADS  IN  RATINGS 

Facts  are  convincing  and  Hooper  Ratings 
show  that  WTAG  maintains  a  wide 
margin  of  leadership  over  other  stations 
heard  in  the  Worcester  area.  Daytime 
quarter-hour  ratings,  Hooper  Survey 
December  '44  to  April  '45,  are  typical.  WTAG's  average 
quarter-hour  rating  is  9.0.  Station  B  is  5.2,  Station  C  is  3.2 
and  Station  D  is  2.2.  Even  in  the  lowest  quarter-hour  period, 
the  WTAG  rating  is  higher  than  that  of  the  other  three 
Stations  combined.  Of  the  40  quarter-hour  daytime  periods, 
WTAG  has  the  highest  rating  in  30  of  them.  Astounding 
figures  indeed,  and  decisive  evidence  that  WTAG  holds  an 
impressive  edge  in  audience  attention  with  Central  New 
England  consumers. 


WTAG  PREVAILS 

What  do  the  foregoing  facts  reveal? 
Simply  this,  that  listeners,  both  day 
and  night,  have  shown  a  decided 
preference  for  WTAG  programs  and 
features,  and  that  WTAG  leads,  by 
far,  as  an  effective  advertising  medium 
in  Central  New  England.  Scoring  first  in  Concentrated 
Listening  Habits,  first  in  Big  Station  Programming,  first  in 
Hooper  Ratings  and  first  in  Dealer  Influence,  WTAG  right- 
fully becomes  the  first  choice  of  thoughtful  advertisers. 


PAUL  H.   RAYMER   CO.   National    Sates  Represenfatives/^jy^ 

Of 


WORCESTER 


580  KC 

OWNED    AND    OPERATED    BY    THE   WORCESTER    TELEGRAM-GAZETTE  5000WattS 


BROADCASTING    •  Telecasting 


December  10,  1945    •  Pa^e 


TIPPLING  MICE  AT  AFN-REIMS 

Un-Mouselike  Antics  of  Champagne-Drinking 
 Rodents  Put  Station  in  Uproar  


Merry  Christmas  from  WHB! 

Our  "present"  to  WHB  advertisers  is 
the  stocking-full  of  fine  Hooperatings 
shown  in  the  table  below.. .Advertiser 
or  agency,  you'll  like  doing  business 
in  1946  with  WHB— the  station  with 
"agency  point-of-view"...where  ever" 
advertiser  is  a  client  who  must  get  his 
money's  worth  in  results.  Swing  along 
with  the  happy  medium  in  the  Kansas 
City  area! 

For  WHB  Availabilities/phone  DON  DAVIS 

at  any  ADAM  YOUNG  office: 
NEW  YORK  CITY,  18  .  .  .  LOngacre  3-1926 
11  West  42nd  Street 

CHICAGO,  2  .  .  AN  Dover  5448 

55  East  Washington  St. 

SAN  FRANCISCO.  4  SUtter  1393 

627  Mills  Building 

LOS  ANGELES,  13  Michigan  0921 

448  South  Hill  Street 

KANSAS  CITY,  6  HArrison  1161 

Scarritt  Building 

KEY  STATION  for  the  KANSAS  STATE  NETWORK 


KANSAS  CITY 
HOOPER  INDEX 
May  thru  Sept.  "45 

WHB 

Station 

A 

Station 

B 

Station 

c 

Station 

D 

Station 
E 

WEEKDAYS  A.M. 
MON.  THRU  fftl. 
8  A.M.-l  2  Noon 

23.1 

26.5 

19.7 

10.6 

13.1 

5.5 

WEEKDAYS  P.M. 
MOK.  THRU  FBI. 
12  Ho*n-6  PM. 

19.9 

23.4 

29.6 

14.8 

9.5 

1.7 

SUNDAY 
AFTERNOON 
12  Noon-6  P.M. 

16.2 

34.7 

20.5 

13.8 

11.8 

2.6 

SATURDAY 
DAYTIME 

SA.M.-GP.M. 

21.9 

29.6 

20.6 

17.2 

7.9 

2.0 

AFN  men  at  Reims  have  found 
that  their  studios,  famous  the 
world  over  as  the  only  broadcast- 
ing establishment  with  9,000,000 
bottles  of  champagne  in  its  cellars, 
also  lay  claim  to  harboring  his- 
tory's largest  collection  of  de- 
ranged mice.  Behavior  of  mice  has 
been  attributed  to  the  fact  that 
they  have  been  brought  up  on  a 
diet  of  Champagne  Brut  Pommery 
1936,  the  kind  that  lies  in  puddles 
directly  under  AFN-Reims. 

Mice  are  not  only  born  blind, 
but  manage  to  spend  the  large  part 
of  their  life  in  that  condition.  Em- 
boldened by  their  dissipating  diet, 
the  staggering  little  armies  march 
across  the  studios  in  rollicking 
throngs,  usually  in  broad  daylight. 

One  day,  a  mouse  whose  pet  pas- 
time was  jumping  on  the  turn-table 
and  using  it  as  a  merry-go-round, 
happened  to  jump  on  the  Informa- 
tion Please  program.  He  was  still 
going  around  when  Dorothy  Plank, 
a  British  civilian  starting  her  first 


R.  K.  Adams  Heads  NBC 
Program  Development 

ROBERT  K.  ADAMS,  discharged 
from  the  Navy  as  a  lieutenant  com- 
mander, has  joined  NBC  as  direc- 
tor of  program  development.  He 
will  build  programs  for  network 
from  the  idea  stage  through  their 
first  broadcast,  calling  on  produc- 
tion, script,  and  other  departments 
to  form  production  units. 

Before  entering  service  Mr. 
Adams  was  active  in  radio  acting 
and  script  writing,  appearing  in 
and  writing  for  many  leading  pro- 
grams. He  also  appeared  on  the 
legitimate  stage  as  actor  and  direc- 
tor, and  ran  his  own  summer  the- 
ater. While  in  the  Navy  he  wrote 
and  produced  Meet  Your  Navy  and 
Meet  Admiral  Downes,  and  wrote 
Sky  High  and  Flight  Deck  Jam- 
boree, which  were  heard  on  NBC. 
He  will  start  his  network  duties 
immediately. 


Support  Drive 
SISTER  KENNY  FOUNDATION  Appeal 
for  infantile  paralysis  victims  started 
its  1945  drive  with  a  broadcast  on  As- 
sociated Nov.  21  when  Rosalind  Russell 
appeared  in  a  "Let's  Sock  Polio"  cam- 
paign broadcast.  Bing  Crosby,  national 
chairman  for  drive,  did  his  annual 
broadcast  of  traditional  Christmas  songs 
on  a  special  program  for  the  founda- 
tion on  Mutual  on  Dec.  5,  and  on  Dec. 
8  NBC  presented  special  program  for 
the  campaign  sponsored  by  Leaf  Gum 
Co.,  Chicago,  featuring  Dinah  Shore 
and  other  radio  entertainers.  WHN  New 
York  carried  talk  by  Mrs.  Lawrence  Tib- 
bett  for  the  drive  on  Ella  Mason  pro- 
gram on  Dec.  4. 

Jerome  Kern  Honored 

PRUDENTIAL  Insurance  Co.  of  America, 
Electric  Co.  Advertising  Program,  ASCAP 
and  CBS  combined  to  bring  full  hour 
of  Jerome  Kern  music  on  CBS  on  Sun- 
day, Dec.  9,  in  memory  of  late  com- 
poser. Program,  broadcast  4:30-5:30  p.m., 
time  usually  occupied  by  Prudential 
and  Electric  Co.  programs,  included 
Bing  Crosby,  Nelson  Eddy,  Judy  Gar- 
land, Hildegarde,  Patrice  Munsel,  Dinah 
Shore,  Frank  Sinatra,  Jack  Smith  and 
Earl  Wrightson. 


day  as  an  announcer  for  AFN, 
walked  into  the  control  booth  to 
make  her  first  station  break.  The 
break  consisted  of  a  blood-curdling 
scream  which  sounded  as  if  Miss 
Plank  were  auditioning  for  one  of 
the  ghosts  on  Inner  Sanctum.  Sol- 
diers in  the  area  accustomed  to 
more  orthodox  station  breaks, 
rushed  to  the  studio  in  jeeps  and 
trucks  to  aid  a  damsel  in  distress. 

Following  this  episode,  the  mice 
were  largely  exterminated,  but  sta- 
tion reports  that  a  few  are  still 
left,  and  if  any  experimental  labo- 
ratories want  any  guinea  pigs  with 
Bright's  disease,  requests  should  be 
mailed  with  a  Pommery  Cham- 
pagne bottle  top  to  AFN-Reims, 
France. 


FRAZIER  WILL  OPEN 
ENGINEERING  OFFICE 

HOWARD  S.  FRAZIER,  NAB  di- 
rector of  engineering,  has  submit- 
ted his  resigna- 
tion,  effective 
Dec.  31,  to  open 
W    '  '      %      practice  as  a 
Broadcast  consul- 
tant, with  offices 
at  1730  I  St.  NW, 
Washington.  He 
will  remain  with 
jg    NAB    for  some 
time  as  acting  di- 

Mr.  Frazier  rector  of  eTi&- 
neering  to  com- 
plete a  number  of  projects  under- 
way in  the  department,  such  as  the 
NAB  broadcast  engineering  hand- 
book now  in  preparation. 

Mr.  Frazier's  practice  will  in- 
clude broadcasting  station  man- 
agement and  organizational  stu- 
dies, broadcast  property  appraisals, 
advertising  rate  studies,  program 
policy  recommendations,  market 
evaluation  and  merchandising  coun- 
sel to  manufacturers  of  station 
equipment.  Helen  Jean  Morris, 
NAB  engineering  secretary  since 
1941,  has  resigned  from  NAB  and 
will  continue  as  Mr.  Frazier's  sec- 
retary. 

Before  joining  NAB  Aug.  1,  1942 
Mr.  Frazier  was  RCA  sales  engi- 
neer in  charge  of  Navy  contracts 
and  prior  to  that  had  been  owner 
and  manager  of  WSNJ  Bridge- 
ton,  N.  J. 

He  will  continue  as  chairman  of 
the  Radio  Manufacturers  Assn. 
subcommittee  on  Satellite  Trans- 
mitter Standards  until  the  project 
is  complete  [Broadcasting,  Dec. 
3]  and  serve  as  NAB  representa- 
tive on  Radio  Technical  Planning 
Board  where  he  is  vice-chairman 
as  well  as  chairman  of  Panel  4 
(Standard  Broadcasting). 


LEON  HENDERSON,  former  OPA  chief. 
Marquis  Childs,  United  Feature  syndi- 
cate columnist  on  American's  "Memo 
to  America",  and  George  Hicks,  Ameri- 
can war  correspondent,  will  replace 
Raymond  Swing  on  his  American  co- 
operative program  while  he  is  on  vaca- 
tion Dec.  31  to  Jan.  11. 


Page  30    •    December  10,  1945 


BROADCASTING    •  Telecasting 


Revoking  of  WORL  License 
Too  Severe,  Attorneys  Argue 


Strike-Bound  Newspaper 
Airs  News  Over  WAY 

WPAY  Portsmouth,  0.,  added  six 
newscasts  daily  six  days  a  week, 
sponsored  by  the  Portsmouth 
Times,  when  the  paper's  Interna- 
tional Typographical  Union  em- 
ployes went  out  on  strike. 

W.  A.  Pepper,  WPAY  news  edi- 
tor, got  the  assignment  on  four  of 
the  six  shows.  Times  staff  members 
supplied  the  material  for  the  news- 
casts, which  included  women's 
news  with  Miriam  Gee,  Times  so- 
ciety editor,  and  Mr.  Pepper; 
comics,  handled  by  remote  control 
by  WPAY  Manager  Paul  Wagner, 
who  is  recuperating  at  his  home 
after  an  operation,  and  summaries 
of  editorials  and  columns  in  addi- 
tion to  straight  newscasts. 

Eugene  Carr,  director  of  radio 
for  the  Brush-Moore  Newspapers 
Inc.,  publishers  of  the  Times,  was 
assigned  to  help  handle  the  broad- 
casting schedule. 


IN  VIEW  of  previous  decisions, 
revocation  of  the  license  of  WORL 
Boston  because  of  alleged  conceal- 
ment of  ownership  would  be  "much 
too  severe"  a  penalty,  "particularly 
since  there  was  no  proven  wrong- 
doing" on  the  part  of  its  princi- 
pals, attorneys  for  the  station  con- 
tended in  briefs  filed  with  the  FCC 
requesting  oral  arguments. 

Denial  of  the  station's  applica- 
tion for  renewal  of  license  was  rec- 
ommended in  a  proposed  decision 
charging  misrepresentations  in  fi- 
nancial reports  filed  with  the  Com- 
mission [Broadcasting,  Oct.  29]. 
The  station  is  owned  by  Harold 
A.  Lafount,  former  member  of  the 
Federal  Radio  Commission,  and 
Sanford  H.  and  George  Cohen, 
counsel  for  Arde  Bulova  interests. 


While  vigorously  contending  that 
there  was  no  effort  to  conceal  in- 
formation, counsel  for  the  station 
assert  that  in  a  number  of  cases 
involving  admitted  falsehoods  and 
deception  "derelictions  were  over- 
looked by  the  commission  and  no 
punishment  whatever  was  meted 
out."  In  the  Honolulu  Broadcast- 
ing Co.  case,  decided  in  1938,  in 
which  the  applicants  failed  to  se- 
cure consent  for  transfer  of  control, 
they  argued,  license  was  renewed 
on  a  finding  that  public  interest 
had  not  been  adversely  affected  by 
the  transaction  and  that  the  fa- 
cilities had  been  substantially  im- 
proved by  the  new  ownership. 

Pointing  out  that  under  Mr.  La- 
fount's  leadership  WORL  has  risen 
from  obscurity  to  a  high  ranking 


Air  Sales 

"ONE  AIRPLANE,  and 
charge  it,  please."  WSB  lis- 
teners in  Atlanta  heard  Enid 
Day  on  a  Monday  morning 
broadcast  suggest  this  pro- 
cedure for  Davison-Paxon's 
store,  her  sponsor.  Four  lis- 
teners took  the  advice  im- 
mediately after  the  show,  and 
bought  themselves  "Er- 
coupes"  at  the  store. 


position  among  Boston  stations 
from  the  standpoint  of  listener  at- 
traction, counsel  declare:  "In  the 
instant  case,  there  is  no  evidence 
that  the  public  interest  has  been 
adversely  affected  by  the  present 
ownership;  but  on  the  contrary 
.  .  .  the  record  shows  that  since 
1937  WORL  has  steadily  improved 
in  every  respect  and  is  today  ren- 
dering a  highly  meritorious  pro- 
gram service  in  the  public  interest." 

In  the  Panama  City  Broadcast- 
ing Co.  case,  decided  in  1942,  coun- 
sel added,  the  Commission  granted 
renewal  of  license  upon  a  showing 
that  the  station  rendered  a  public 
service  although  the  record  in  the 
case  contained  "unparalleled  in- 
stances of  concealment." 

Again  in  the  Ocala  Broadcasting 
Co.  case  in  1942,  the  briefs  stated, 
the  Commission  condoned  similar 
irregularities  because  of  evidence 
that  the  station  was  performing  a 
satisfactory  service. 

In  its  exceptions  filed  with  the 
Commission,  the  station  claims  the 
proposed  decision  failed  to  take  ac- 
count of  the  public  service  provided 
listeners  under  the  present  opera- 
tion. "The  record  shows  and  the 
decisions  should  include  findings," 
the  brief  stated,  that  the  station's 
weekly  billings  have  increased  from 
$904  to  $6,200;  that  its  Hooper 
rating  rose  from  8.4%  in  the  morn- 
ing to  14.2%  from  1941  to  1943 
and  from  9.4%  to  12.3%  in  the 
afternoon. 

Further,  the  brief  continued, 
WORL  is  tied  for  first  place  in  day- 
time listening  in  Boston,  it  regu- 
larly donates  time  to  at  least  70 
local  and  national  organizations 
and  regular  time  to  numerous  gov- 
ernment agencies,  it  regularly  pre- 
sents outstanding  programs  in  be- 
half of  community  betterment,  and 
has  received  the  McNinch  Award 
for  public  service. 

Finally,  the  brief  concluded,  the 
Commission  erred  in  finding  that 
the  applicant  or  its  officers  inten- 
tionally submitted  false  or  decep- 
tive reports  or  knowingly  misrepre- 
sented its  financial  affairs  "and 
further  erred  that  the  applicant 
cannot  be  entrusted  with  the  re- 
sponsibilities of  a  licensee." 


Hazel  Louise  Leach 

HAZEL  LOUISE  LEACH,  39,  wife 
of  Herbert  Leach,  announcer  with 
KSUN  Lowell,  Ariz.,  died  Nov.  4 
in  Fairmont,  Ind.  Hazel  Louise,  as 
she  was  known  to  radio  audiences, 
was  a  pianist  on  KSUN,  KBND 
Bend,  Ore.,  and  WGRC  Louisville. 


IN  NASHVILLE... 


Prosperous  people  make  prosperous  prospects — and 
Nashville's  population  and  income  increases  have  out- 
stripped those  of  the  state  and  the  nation  since  1941! 
Radio  Daily  Survey  rates  Nashville  as  an  A-l  Postwar 
city — one  of  only  sixteen  such  cities  in  America.  Here — 
with  the  help  of  WSIX — you  may  find  more  than  a  million 
potential  buyers  for  your  product.  Top  shows  of  both 
American  and  Mutual  networks  guarantee  a  big,  interested 
audience.  Add  it  up:  market,  coverage,  audience — and 
REASONABLE  RATES,  and  it's  easy  to  account  for  the 
buyer-appeal  of  WSIX. 


AMERICAN 
MUTUAL 


5,000  WATTS 
980     K.  C. 


Represented  Nationally  by 
THE  KATZ  AGENCY,  INC. 


Page  32    •    December  10,  1945 


BROADCASTING    •    Telecasting  |0 


•  The  *"Listener  Diary"  survey  of  listening  habits 
in  the  WNAX  area  shows  that  most  WNAX 
listeners  tune  directly  to  this  station  and  stay  tuned 
to  it.  74  per  cent  of  the  audience  of  the  average 
WNAX  program  is  inherited  from  the  preceding 
WNAX  program.  18.5  per  cent  are  listeners 
who  have  just  turned  their  radios  on;  7.5 
per  cent  come  to  WNAX  from  other 
stations. 

The  flow  of  audience  away  from 
WNAX  to  other  stations  is  inconse' 
quential. 

And  the  audience  that  "stays  put"  on 
WNAX  is  by  far  the  largest  audience  of  any 
radio  station  in  this  section. 

This  same  "Listener  Diary"  survey  proves 
this  fact  by  showing  WNAX  leadership  in  87  per 
cent  of  individual  quarter-hour  programs  during  a 
week. 

WNAX  has  the  knack  of  giving  its  listeners  the 
kind  of  programs  they  want  to  hear  .  .  .  programs 
that  make  them  set  their  dials  at  570  KC  and  leave 
them  there. 

BIG  AGGIE  says:  Ask  the  nearest  KATZ 
man  to  give  you  the  details  of  the  WNAX 
"Listener  Diary." 


"Industrial  Survey" 


WNAX  IS  AVAILABLE  WITH  KRNT  AND  WMT  AS  THE  MID- 
STATES  GROUP.    ASK  THE  KATZ  AGENCY  FOR  RATES. 


570 
on  the  dial 


A  &w(e&  Station 
SIOUX  CITY      :  YANKTON 


Represented  by  the  Katx  Agency 


ROADCASTING    •  Telecasting 


December  10,  1945    •    Page  33 


BLANKET  BUGABOO 
WAS  THREAT  IN  PAST 

WANT  TO  get  an  antenna  site  ap- 
proved by  the  citizenry  of  the  sur- 
rounding community  who  dread 
"blanketing"  of  their  favorite  sta- 
tions? Just  get  an  FCC  engineer  to 
offer  testimony  that  the  blanketing 
bugaboo  is  a  relic  of  radio's  distant 
past. 

That's  what  happened  when  Ray- 
theon Manufacturing  Co.,  Wr.l- 
tham,  Mass.,  got  into  some  diffi- 
culty with  residents  of  Falls 
Church,  Va.,  where  Raytheon 
wanted  to  erect  an  FM  and  tele- 
vision tower.  At  a  hearing  last 
week  conducted  jointly  by  the  Town 
Planning  Commission  and  the 
Town  Council,,  Michael  J.  Sannella, 
attorney;  Albert  W.  Carr,  assist- 
ant chief  engineer  of  Raytheon,  and 
Curtis  B.  Plummer,  acting  chief  of 
of  the  Television  Division  of  the 
FCC's  Broadcast  Branch,  testified. 

Raytheon  proposed   to   erect  a 


DISTINGUISHED  visitors  at  the  BMB  booth  at  the  annual  meeting  of 
the  Assn.  of  National  Advertisers  in  New  York,  and  their  host  are 
(1  to  r)  :  Joseph  Allen,  assistant  vice-president,  Bristol  Myers  Co.;  Paul 
West,  ANA  president;  Hugh  Feltis,  BMB  president;  D.  B.  Stetler,  ad- 
vertising director,  Standard  Brands,  and  chairman  of  the  ANA  radio 
committee;  Harold  Stephenson,  advertising  manager,  Canada  Starch 
Co.,  Montreal. 


modernistic  transmitter  house  and 
a  300-foot  unsupported  steel  tower. 
After  residents  expressed  their 
main  concern — whether  the  station 
would  disrupt  reception  of  stand- 
ard broadcasts,  FM  and  television 
— Messrs.  Carr  and  Plummer  testi- 


fied this  would  be  no  serious  prob- 
lem. Approval  ensued. 


WOR  Welcomes 
ENTIRE  program  of  "Gambling's  Musi- 
cal Clock"  on  WOR  New  York  was  de- 
voted to  an  official  welcome  to  the  first 
returning  troops  from  the  China  the- 
ater arriving  on  TJSS  A.  W.  Greely  on 
Dec.  5  in  New  York  harbor. 


PARLOR  MAGIC 


Myrtle  Labbitt's  "Homechats", 
after  a  solid  ten-year  run,  is  a  morn- 
ing institution  in  thousands  of  Great- 
er Detroit  homes.  Myrtle's  program 
is  probably  one  of  the  most  unique 
and  informally  simple  shows  in  the 
country  . . .  homey  as  a  parlor  rocker, 
smart  as  a  new  Spring  bonnet. 
"Homechats"  is  just  another  sample 
of  CKLW  programming  that  sends 
listeners  merrily  off  to  pay  cash  for 
things  on  dealers'  shelves.  PROOF? 
On  a  recent  food  recipe-request 
campaign  placed  on  nine  nation-wide  homemaker  programs,  our 
own  "Homechats"  show  clocked  second  on  the  list  in  low  net  costs 
per  inquiry  .  .  .  and,  mind  you,  five  of  the  9  stations  were  50,000 
watters!  How'd  you  like  CKLW  to  sell  YOUR  wares  that  way  for  so 
little?  For  fast  facts,  write  our  Executive  Sales  Office,  now! 

J.  E.  CAMPEAU,  Managing  Director 


5,000  Watts 
at  800  kc. 
day  and  night 


In  The  DETROIT  AREA,  it's 


CKLW 


Mutual 
Broadcasting 
System 


ADAM  J.  YOUNG,  Jr.,  INC.,  Nat'l  Representative 


Holiday  Ad  Season 
Arrives   in  N.  Y. 

Some  Stations  Report  Business 
Up;  Others  See  No  Effect 

ALTHOUGH  some  New  York  in- 
dependent stations  report  an  in- 
crease in  business  due  to  the  ap- 
proaching holidays,  others  main- 
tain that  time  is  so  sewed  up  on 
long-time  contracts  that  the  pe- 
riodic holiday  advertisers  haven't 
been  able  to  buy  much  of  it. 

WEAF  WABC  WHOM  WOV 
reported  that  they  have  not  been 
influenced  by  the  holiday  season  in- 
flux at  all.  WMCA  has  had  no 
appreciable  change  from  last  year 
but  arrived  at  its  usual  10%  in- 
crease about  this  time  of  the  year. 
WNEW  revealed  merely  that  busi- 
ness was  "up". 

WOR  however,  increased  40% 
during  November  1945  over  the 
same  month  in  1944  with  approxi- 
mately 42  new  contracts.  New  busi- 
ness was  attributed  not  only  to 
Christmas  season  but  to  the  fact 
that  manufacturers  have  new  prod- 
ucts and  are  using  the  medium  to 
hypo  them.  Such  products  as  baby 
carriages,  lighters,  etc.,  are  again 
using  time  on  the  station. 

Christmas  season  for  WQXR  has 
started  with  the  following:  Spot 
announcements  by  the  New  York 
Telephone  Co.,  in  an  effort  to  cur- 
tail civilians'  long-distance  toll 
calls  in  order  to  enable  returning 
servicemen  to  phone  their  families. 
Spot  announcements  by  Peterson's 
Tobacco  Shops,  Bloomingdale's  De- 
partment Store,  plus  the  five  stores 
who  are  sponsoring  Christmas 
Shopping  News  for  six  weeks.  New 
York  stores  sponsoring  the  series 
are:  Cartier  Inc.,  Ovington's  Gift 
Shop,  The  Tailored  Woman  Inc., 
Charles  Scribner's  Sons,  and  Rog- 
ers Peet  Co.  Benson  &  Hedges  has 
extended  sponsorship  of  Sym- 
phony Hall  to  five  nights  from  usual 
three,  for  the  six  weeks  of  the  pre- 
holiday  season.  Arthur  Kudner  Inc., 
New  York,  is  the  agency. 

WINS  has  Bloomingdale  Dept. 
Store  through  H.  W.  Fairfax,  New 
York,  using  two  spot  announce- 
ments per  day  for  the  pre-holiday 
season.  Fordham  Toy  Co.,  New 
York,  has  also  started  a  spot  cam- 
paign on  the  station  direct,  as  well 
as  Adam  Hat  Stores  through  Bu 
chanan  &  Co.,  New  York. 


Safety  Campaign 

ADVERTISING  COUNCIL,  New 
York,  has  announced  plans  for  an 
expanded  accident  prevention  pro- 
gram to  be  promoted  throughout 
1946  in  cooperation  with  the  Na 
tional  Safety  Council.  It  is  the 
largest  peacetime  public  service 
project  to  be  undertaken  by  thei 
Council.  Carleton  Healy,  vice-presi 
dent  of  Hiram  Walker  &  Sons,  will 
serve  as  coordinator.  Volunteer 
agency  is  Foote,  Cone  &  Belding 
Chicago,  represented  by  Fairfax 
Cone,  chairman,  executive  commit 
tee;  Leo  H.  Rosenberg,  vice-presi 
dent,  and  Lee  Plummer. 


Page  34    •    December  10,  1945 


BROADCASTING    •  Telecastin 


MATRON  I  N 
MOBILE 


OR  NEWLYWEDS 
IN 

NEW  ORLEANS 


Folks  turn  first  to 


WWL 


NEW  ORLEANS 


THE  GREATEST  SELLING   POWER   IN  THE  SOUTH'S  GREATEST  CITY 
50,000  Watts    ★    Clear  Channel    ★    CBS  Affiliate 

Represented  Nationally  by  The  Katz  Agency,  Inc. 


InFMtoo- 

The  Same  TEMCO  Team 

Will  continue  to  SET  DELIVERY  RECORDS 


B. 


Street 


lor* 


,rders 


.    w.  co«pT-eIr^a  el»til*(*i  necessary 

Cordis        „,^9lot»  d 


Improved 
F  M  Broadcasting  Equipment 
NOW  Being  Produced  by 
TEMCO'S 
Microwave  Radar  Technicians 

NEW  MODEL  250  BCF 
NOW  IN  PRODUCTION 

Normal  Rated  Output  250  Watts 
Maximum  Rated  Output  375  Watts 


Write  tor  complete  descriptive  data,  prices 
and  information  for  tiling  with 
FCC  for  license  application. 


•New  miniature  high  fre- 
quency tubes  permitting 
high  efficiency  and  perfetf 
shielding. 

9  Newly  designed  amplifier 
circuit  completely  eliminat- 
ing tank  radiation,  feed- 
hack  and  radio  frequency 
potentials  from  transmitting 
frame. 

•  Built-in  center  frequency  de- 
viation meter  calibrated  di- 
rectly in  cycles. 

•  Frequency  range  of  88-106 
megacycles. 

•Frequency  stability  ±1500 
cps  or  better  of  assigned 
center  frequency. 

•  Audio  frequency  response 
±  )Vz  db  30-16000  cps 
(after  deemphasis). 

•Audio  distortion  50-16000 
cycles  less  than  2%  RMS. 

•  Noise  level  FM  db  below 
±  75  Kc  swing. 

•  Noise  level  AM  70  db  below 
100%  modulation. 


RADIO  COMMUNICATION  EQUIPMENT 
TRANSMITTER  EQUIPMENT  MFG.  CO.,  INC. 

345  Hudson  Street,  New  York  14,  N.  Y. 


FCC  Hearings  for  First  Three  Months  of  1946 


SCHEDULE  of  hearings  during  the  first  three  months  of  1946  on  268 
applications  for  standard,  FM  and  television  facilities  is  shown  in  the 
accompanying  table.  Dates  provide  one  day  for  each  application  con- 
solidated for  hearing.  Where  proceedings  are  to  be  held  outside  of 
Washington,  name  of  the  commissioner  who  is  to  preside  is  shown. 

Name  of  applicant,  FCC  docket  number,  date  and  place  of  hearing, 
and  presiding  officer  follow: 

A 

Air  Capital  Bcstg.  Co.,  Wichita,  Kans.   (6977),  March  11,  12,  13,  14,  15, 

18,  19,  Wichita,  Kans.,  Comm.  Walker 

Albany  Bcstg.  Co.,  Albany,  N.  Y.  (6946),  Feb.  8,  19,  20,  D.  C. 
Altoona  Bctsg.  Co.,  Altoona,  Pa.   (6697),  Feb.  28,  March  1,  Altoona,  Pa., 
Comm.  Denny 

American  Bcstg.  Corp.  (WLAP),  Lexington,  Ky.  (6973),  Feb.  18,  19,  20,  D.  C. 
Amphlett  Printing  Co.,  San  Mateo,  Calif.  (6954),  Jan.  21,  22,  23,  24,  25,  26, 

San  Francisco,  Comm.  Durr 
Arkansas  Democrat  Co.,  Little  Rock,  Ark.  (6731),  March  22,  23,  Little  Rock, 

Comm.  Walker 

Arkansas-Oklahoma  Bcstg.  Corp.,  Ft.  Smith,  Ark.  (6834),  January  28,  29,  D.  C. 
Associated  Electronic  Enterprises,  Woonsocket,  R.  I.  (6857),  March  1,  Woon- 
socket.  Comm.  Durr 

I    Atlantic  Bcstg.  Co.,  Savannah,  Ga.  (6815),  Feb.  14,  15,  16,  Savannah,  Comm. 
Denny 

Atlantic  Coast  Bcstg.  Co.  (WTMA),  Charleston,  S.  C.  (6975),  Jan.  30,  31,  D.  .C 
Augusta  Chronicle  Bcstg.  Co.  Savannah,  Ga.  (6872),  Feb.  11,  12,  13,  Savannah, 
Comm.  Denny 

B 

Bakersfield  Bcstg.  Co.,  Bakersfield,  Calif.  (6951),  Jan.  21,  22,  23,  24,  25,  26, 

San  Francisco,  Comm.  Durr 
Bamberger  Bcstg.  Service,  Washington  (7014),  Jan.  21,  22,  23,  24,  25,  28,  29, 

30,  31,  Feb.  1,  D.  C. 
Bay  State  Beacon,  Brockton,  Mass.  (6843),  March  4,  5,  6,  7,  8,  Brockton, 

Comm.  Wills 

Beaver  County  Bcstg.  Corp.,  Beaver  Falls,  Pa.  (6925),  Jan.  14,  15,  16,  D.  C. 
Bell,  Edgar  T.,  Peoria,  111.  (6919),  Feb.  28,  March  1,  4,  5,  6,  7,  D.  C. 
Beloit  Bcstg.  Co.,  Beloit,  Wis.  (6964),  Feb.  7,  8,  9,  D.  C. 

Berkshire  Bcstg.  Corp.,  Danbury,  Conn.  (6897),  February  6,  7,  8,  Danbury, 
Comm.  Denny 

Blue  Ridge  Bcstg.  Corp.,  Roanoke.  Va.  (6937),  Jan.  28,  29,  30,  31,  D.  C. 
I    Blum,  Bernard  Lee,  Waterbury,  Conn.  (6854),  Feb.  25,  26,  27,  Waterbury, 
Comm.  Durr 

Booth  Radio  Stations,  Flint,  Mich.  (6923),  Feb.  28,  March  1,  4,  5,  6,  7,  D.  C. 
!    Booth  Radio  Stations,  Grand  Rapids,  Mich.  (6957),  Feb.  13,  14,  15,  D.  C. 
|    Booth  Radio  Stations,  Lansing,  Mich.  (6927),  Jan.  14,  15,  16,  D.  C. 
I    Booth  Radio  Stations,  Saginaw,  Mich.  (6805),  Feb.  25,  26,  27,  28,  March  1,  4, 

5,  6.  7,  8,  D.  C. 

|    Borger  Bcstg.  Co.  Borger,  Tex.  (7005),  Feb.  1,  2,  Dallas,  Comm.  Walker 
!    Bradford  and  Pihl,  Bemidji,  Minn.  (6847),  Feb.  15,  16,  D.  C. 

Bremerton  Broadcast  Co.,  Bremerton,  Wash.  (7011),  Jan.  4,  D.  C. 
I    Bristol  Bcstg.  Co.,  Boston,  Mass.  (6989),  March  11,  12,  14,  15,  18,  19,  20,  21, 
22,  Boston,  Comm.  Durr 
Broadcasters  Inc.,  San  Jose,  Cal.  (6929),  Jan.  2,  3,  4,  5,  7,  8,  Fresno,  Comm. 
Wakefield 

I    Bcstg.  Corp.  of  America,  Indio,  Cal.  (6876),  Jan.  31,  Feb.  1,  Riverside,  Comm. 
Durr 

Burlington-Graham  Bcstg.  Co.,  Burlington,  N.  C.  (6826),  Feb.  4,  5,  6,  7,  8,  11, 
12,  14,  15,  16,  D.  C. 

C 

1  Calcasieu  Bcstg.  Co.  (KPLC),  Lake  Charles,  La.  (6664),  March  25,  26,  27, 
28,  D.  C. 

California  Broadcasters,  Bakersfield,  Cal.  (6950),  Jan.  21,  22,  23,  24,  25,  26, 

San  Francisco,  Comm.  Durr 
Capital  Bcstg.  Co.,  Washington  (7015),  Jan.  21,  22,  23,  24,  25,  28,  29,  30,  31, 
I       Feb.  1,  D.  C. 

Capital  Bcstg.  Corp.,  Little  Rock,  Ark.  (6730),  March  22,  23,  Little  Rock, 
Comm.  Walker 

Capitol  Bcstg.  Co.  (WRAL),  Raleigh,  N.  C.  (6967),  March  8,  11,  12,  13,  14, 
1       15,  16,  D.  C. 

[    Capitol  Bcstg.  Corp.,  Charleston,  W.  Va.  (6837),  Jan.  3,  4,  5,  Charleston, 
Comm.  Denny 

Capital  City  Bcstg.  Co.,  Des  Moines,  la.  (6711),  Feb.  4,  5,  6,  7,  8,  11,  12,  13,  14, 
15.  D.  C. 

Capitol  Radio  Corp.  Des  Moines,  la.  (6712),  Feb.  4,  5,  6,  7,  8,  11,  12,  13,  14, 
15,  D.  C. 

Caprock  Bcstg.  Co.,  Lubbock,  Tex.  (6810),  Feb.  25,  26,  27,  28,  March  1,  4,  5, 

6,  7,  8,  D.  C. 

Carrell,  Adelaide  Lillian,  Wichita,  Kans.  (6982),  March  11,  12,  13,  14,  15,  18, 

19,  Wichita,  Comm.  Walker 

Cascade  Bcstg.  Co.  (KTYW),  Yakima,  Wash.  (6953),  Jan.  21,  22,  23,  24,  25, 

26,  San  Francisco,  Comm.  Durr 
Cedar  Rapids  Bcstg.  Corp.,  Cedar  Rapids,  la.  (6888),  Feb.  11,  12,  13,  14.  D.  C. 
Central  Bcstg.  Co.,  Madison,  Wis.   (6940),  March  29,  30,  Madison,  Comm. 

Wakefield 

Central  Bcstg.  Corp.,  Corpus  Christi,  Tex.  (6910),  Feb.  4,  5,  Dallas,  Comm. 
Walker 

Central  California  Broadcasters,  Berkeley,  Cal.  (6933),  Jan.  2,  3,  4,  5,  7,  8, 
Fresno,  Comm.  Wakefield 
I  Central  Illinois  Radio  Corp.,  Peoria,  111.  (6920),  Feb.  28,  March  1,  4,  5,  6,  7, 
D.  C. 

I  Central  Kentucky  Bcstg.  Co.,  Lexington,  Ky.  (6908),  March  25,  26,  27,  Lex- 
ington, Comm.  Wills 

■  Central  Louisiana  Bcstg.  Corp.,  Alexandria,  La.  (6733),  Feb.  28,  Alexandria, 
CVirnm.  Wakefield 

BROADCASTING    •  Telecasting 


Charlotte  Bcstg.  Co.,  Charlotte,  N.  C.  (6825),  Feb.  4,  5,  6,  7,  8,  ll,  12,  13,  14, 
15,  D.  C. 

Chatham  Bcstg.  Co.,  Savannah,  Ga.  (6816),  Feb.  14,  15,  16,  Savannah,  Comm. 
Denny 

Chattahoochie  Bcstg.  Co.,  Columbus,  Ga.  (6821),  Jan.  7,  8,  9,  10,  11,  12,  D.  C. 
Chemical  City  Bcstg.  Co.,  Charleston,  W.  Va.  (6838),  Jan.  \  4,  5,  Charleston, 
Comm.  Denny 

Chesapeake  Radio  Corp.,  Annapolis,  Md.  (6959),  Jan.  21,  22,  23,  D.  C. 

City  of  Sebring,  Fla.,  Sebring,  Fla.  (6696),  Jan.  7,  8,  9,  10,  11,  12,  D.  C. 

Clear  Channel  (6741),  Jan.  14,  15,  16,  17,  18,  D.  C. 

Cleveland  Bcstg.  Co.,  Cleveland  (6917),  Jan.  14,  15,  16,  17,  18,  D.  C. 

Coast  Ventura  Co.,  Ventura,  Cal.  (6839),  Jan.  28,  29,  Ventura,  Comm.  Durr 

Columbia  Bcstg.  System,  Boston  (6024),  March  11,  12,  13,  14,  15,  18,  19,  20, 

21,  22,  Boston,  Comm.  Durr 
Columbus  Bcstg.  Co.  (WRBL),  Columbus,  Ga.  (6819),  Jan.  7,  8,  9,  10,  11,  12, 

D.  C. 

Constitution  Publishing  Co.,  Atlanta  (6802),  Feb.  25,  26,  27,  28,  March  1,  4, 
5,  6,  7,  8,  D.  C. 

Corkern,  Iddo  K.,  Bogalusa,  La.  (6894),  Feb.  25,  26,  27,  Bogalusa,  Comm. 
Wakefield 

Crescent  Bcstg.  Corp.,  Shenandoah,  Pa.  (6883),  Jan.  21,  22,  D.  C. 
Cumberland  Gap  Bestg.  Co.,  Middlesboro,  Ky.  (7001),  April  1,  2,  Middlesboro, 
Comm.  Wills 

Cur-Nan  Co.,  Brockton,  Mass.  (6845),  March  4,  5,  6,  7,  8,  Brockton,  Comm. 
Wills 

D 

Daily  Telegraph  Printing  Co.,  Bluefield,  W.  Va.  (6961),  Jan.  21,  22,  23,  D.  C. 
Danbury  Bcstg.  Co.,  Danbury,  Conn.  (6896),  Feb.  6,  7,  8„  Danbury,  Comm. 
Denny 

Davis,  Howard  W.,  McAllen,  Tex.  (6860),  Feb.  6,  7,  8,  9,  Dallas,  Comm.  Walker 
Daytona  Beach  Bcstg.  Co.  (Roderick  T.  Peacock,  Sr.,  tr/as),  Daytona  Beach, 

Fla.  (6901),  Feb.  16,  18,  Daytona,  Comm.  Wills 
Daytona  Beach  Bcstg.  Co.,  (Wade  R.  Sperry,  Edgar  J.  Sperry  and  Josephine 

T.  Sperry,  d/b  as),  Daytona  Beach,  Fla.  (6902J,  Feb.  16,  18,  Daytona, 

Comm.  Wills. 

DeHaven,  Hall  and  Oates,  Salinas,  Cal.  (6931),  Jan.  2,  3,' 4,  5,  7,  8,  Fresno, 

Comm.  Wakefield 
Diamond  State  Bcstg.  Corp.,  Dover,  Del.  (7012),  Jan.  3,  D.  C. 
Drolich  Bros.,  Flint,  Mich.  (6956),  Feb.  13,  14,  15,  D.  C. 

Dumont  Lab.,  Washington,  (7016),  Jan.  21,  22,  23,  24,  25,  28,  29,  30,  31,  Feb. 
1,  D.  C. 

Durham  Radio  Corp.  (WDNC) ,  Durham,  N.  C.  (6209),  March  8,  11,  12,  13,  14, 
15,  16,  D.  C. 

E 

East  Tenn.  Bestg.  Co.,  Knoxville,  Tenn.  (6906),  March  29,  30,  Knoxville, 
Comm.  Wills 

Eastern  Carolina  Bcstg.  Co.  (WGBR),  Goldsboro,  N.  C.  (6867),  Feb.  25,  26, 

27,  28,  March  1,  D.  C. 
Eastern  Shore  Bcstg.  Co.,  Preston,  Md.  (6887),  Jan.  24,  25,  D.  C. 
Ector  County  Bcstg.  Co.,  Odessa,  Tex.  (6944),  Jan.  21,  22,  23,  24,  Dallas, 

Comm.  Walker 

Edisto  Bcstg.  Co.,  Orangeburg,  S.  C.  (6801),  Feb.  18,  19,  20,  21,  Orangeburg, 
Comm.  Denny 

El  Paso  Bcstg.  Co.,  El  Paso,  Tex.  (6874),  Jan.  30,  31,  Dallas,  Comm.  Walker 
Elgin  Bcstg.  Co.,  Elgin,  111.  (6962),  Feb.  7,  8,  9,  D.  C. 

Emmerich,  J.  O.,  Bogalusa,  La.  (6893),  Feb.  25,  26,  27,  Bogalusa,  Comm. 
Wakefield 

Emporia  Bcstg.  Co.  Inc.  (KTSW)  Emporia,  Kan.  (6981),  March  11,  12,  13, 

14,  15,  18,  19,  Wichita,  Comm.  Walker 
Escambia  Bcstg.  Co.,  Pensacola,  Fla.  (6849),  Feb.  18,  19,  20,  Pensacola,  Comm. 

Wakefield 

Evening  Star  Bcstg.  Co.,  Washington  (7017),  Jan.  21,  22,  23,  24,  25,  28,  29, 
30,  31,  Feb.  1,  D.  C. 

F 

F.  M.  Radio  and  Television  Corp.,  San  Jose,  Cal.  (6928),  Jan.  2,  3,  4,  5,  7, 

8,  Fresno,  Comm.  Wakefield 
Farnsworth  Television  and  Radio  Corp.,  (WGL),  Ft.  Wayne,  Ind.  (6796),  Feb. 

21,  22,  25,  26,  27,  D.  C. 

Fayette  Associates,  Montgomery,  W.  Va.  (6817),  Jan.  17,  18,  D.  C. 
Federated  Publications,  Lansing,  Mich.  (6806),  Feb.  25,  26,  27,  28,  March  1, 
4,  5,  6,  7,  8,  D.  C. 

Fidelity  Broadcasting  Corp.,  Boston  (6990)  March  11,  12,  13,  14,  15,  18,  19, 

20,  21,  22,  Boston,  Comm.  Durr 
Flamm,  Donald,  New  York  (6790),  Jan.  7,  8,  9,  10.  11,  D.  C. 
Fort  Orange  Bcstg.  Co.  Inc.,  Albany,  N.  Y.  (6947),  Feb.  18,  19,  20,  D.  C. 
Ft.  Lauderdale  Bestg.  Co.,  Ft.  Lauderdale,  Fla.  (6935),  Feb.  11,  12,  Miami, 

Comm.  Wills 

G 

Gazette  Company,  Cedar  Rapids,  la.  (6830),  Feb.  4,  5,  6,  7,  8,  11,  12,  13, 
14,  15,  D.  C. 

Gibson,  Luther  E..  Vallejo.  Cal.  (6243),  Jan.  21,  22,  23,  24,  25,  26,  San  Fran- 
cisco, Comm.  Durr 

Glens  Falls  Bestg.  Corp.,  Glens  Falls,  N.  Y.  (6702),  Jan.  3,  4,  5,  Glens  Falls, 
Comm.  Wills 

Glens  Falls  Publicity  Corp.,  Glens  Falls,  N.  Y.  (6853),  Jan.  3,  4,  5,  Glens  Falls, 
Comm.  Wills 

Golden  Gate  Bcstg  Corp.   (KSAN,),  San  Francisco,  Calif.   (6949),  Jan.  21 

22,  23,  24,  25,  26,  San  Francisco,  Comm.  Durr 

Graham,  Walter  A.,  Tipton,  Ga.  (6918),  Jan.  14,  15,  16,  17,  18,  D.  C. 
Grand  Canyon  Bcstg.  Co.,  Flagstaff,  Ariz.  (7000),  Feb.  4,  5,  Flagstaff,  Comm. 
Durr 

Great  Northern  Radio,  Inc.,  Glens  Falls,  N.  Y.  (6852),  Jan.  3,  4,  5,  Glens  Falls, 
Comm.  Wills 

Greater  Huntington  Radio  Corp.,  Huntington,  W.  Va.  (6842),  Jan.  7,  8,  Hunt- 
ington, Comm.  Denny 

{Continued  on  page  38) 

December  10,  1945    •    Page  3i7 


FCC  Hearings 

(Continued  from  page  37) 

Greater  Peoria  Radio  Broadcasters.  Inc.,  Peoria,  111.  (6709),  March  25,  26, 

27,  Peoria,  Comm.  Wakefield 

Gulf  port  Bcstg.  Co.,  Pensacola,  Fla.  (6850),  Feb.  18,  19,  20,  Pensacola,  Comm. 
Wakefield  , 

H 

Harvey  Radio  Lab.,  Boston  (6997),  March  11,  12,  13,  14,  15,  18,  19,  20,  21, 

22,  Boston,  Comm.  Durr 
Hazelwood  Inc.  (WLOF).  Orlando,  Fla.  (6864).  Feb.  11.  12,  D.  C. 
Hazelwood  Inc.,  Deland,  Fla.  (6704),  Feb.  19,  Deland,  Comm.  Wills 
Hughes,  Richard  George,  Borger,  Tex.    (7006),  Feb.  1,  2,  Dallas,  Comm. 

Walker 

Huntington  Bcstg.  Corp.,  Huntington,  W.  Va.  (6841),  Jan.  7,  8,  Huntington, 
Comm.  Denny 

I 

Illinois  Valley  Bcstg.  Co.,  Peoria,  111.  (6710),  March  25,  26,  27,  Peoria,  Comm. 
Wakefield 

Indian  River  Bcstg.  Co.,  Fort  Pierce,  Fla.  (7010),  Feb.  13,  14,  Miami,  Comm. 
Wills 

J 

James  F.  Hopkins  Inc.,  Ann  Arbor,  Mich.  (6230),  Feb.  4,  5,  6,  7,  8,  11,  12, 

13,  14,  15,  D.  C. 

K 

KAIR  Bcstg.  Co.,  Wichita,  Kans.  (6979),  March  11,  12,  13,  14,  15,  18,  19, 

Wichita,  Comm.  Walker 
Kaliher,  RusseU  E.,  Bemidji,  Minn.  (6848),  Feb.  15,  16,  D.  C. 
Katzentine,  A.  Frank,  Orlando,  Fla.  (6705),  Jan.  7,  8,  9,  10,  11,  12,  D.  C. 
Kentucky  Bcstg.  Co.,  Lexington,  Ky.-  (6909),,  March  25.  26,  27,  Lexington, 
Kincaid,  Garvice  D.  Lexington,  Ky.    (6909),  March  25,  26,  27,  Lexington, 

Comm.  Wills 

Klein,  William  L.,  Oak  Park,  111.  (6963)  Feb.  7,  8,  9,  D.  C. 
KOVO  Bcstg.  Co.  (KOVO),  Provo,  Utah  (6739),  Mar.  4,  Provo,  Comm.  Denny 
KQW  Transfer,  San  Jose,  Cal.  (7013),  March  27,  28,  29,  D.  C. 
KTOP  Inc.,  Topeka,  Kans.  (6980),  March  11,  12,  13,  14,  15,  18,  19,  Wichita, 
Comm.  Walker 

KVOM  Inc.,  Marshall,  Tex.  (6707),  Jan.  28,  29,  Dallas,  Comm.  Walker 
L 

Lake  Erie  Bcstg.  Co.  Sandusky  O.  (7004),  March  22,  23,  Sandusky,  Comm. 
Wakefield 

Lee  Bros.  Bcstg.  Co.  (KFXM),  San  Bernardino,  Cal.  (6812),  March  18,  19, 

20,  21,  22,  23,  D.  C. 
Long  Island  Bcstg.  Corp.  (WWRL),  Woodside,  N.  Y.  (6831),  Feb.  4,  5,  6,  7,  8, 

11,  12,  13,  14,  15,  D.  C. 
Longston,  Jessica  L.,  Burley,  Ida.  (6879).  March  6,  Burley,  Comm.  Denny 
Lynchburg  Bcstg.  Corp.  (WLVA),  Lynchburg,  Va.  (6870),  Feb.  25,  26,  27,  28, 

March  1,  D.  C. 

M 

McClatchy  Bcstg.  Co.,  Modesto,  Cal.  (6827),  Feb.  4,  5,  6,  7,  8,  11,  12,  13, 

14,  15,  D.  C. 

McKee,  James  H.,  Charleston,  W.  Va.,    (6836),  Jan.  3,  4,  5,  Charleston, 
Comm.  Denny 

McKeesport  Radio  Co.,  McKeesport,  Pa.  (6926),  Jan.  14,  15,  16,  D.  C. 
McXaughton,  F.  F.,  Peoria,  111.   (6713),  March  25,  26,  27,  Peoria,  Comm. 
Marcus  Loew  Booking  Agency,  Washington  (7018),  Jan.  21,  22,  23,  24,  25, 
Wakefield 

28,  29,  30,  31,  Feb.  1,  D.  C. 

Marshall  Bcstg.  Co.,  Marshall,  Tex.  (6706),  Jan.  28,  29,  Dallas,  Comm.  Walker 
Massachusetts  Bcstg.  Co.,  Boston  (6996),  March  11,  12,  13,  14,  15,  18,  19, 

20,  21,  22,  Boston,  Comm.  Durr 

Matheson  Radio  Co.,  Boston  (6991),  March  11,  12,  13,  14,  15,  18,  19,  20, 

21,  22,  Boston,  Comm.  Durr 

Meadville  Tribune  Bcstg.  Co.,  Meadville,  Pa.  (6898),  Jan.  23,  24,  25,  D.  C. 
Methodist  Radio  Parish,  Flint,  Mich.  (6958),  Feb.  13,  14,  15,  D.  C. 
Metropolitan  Bcstg.  Service,  New  York  (6791),  Jan.  7,  8,  9,  10,  11,  D.  C. 
Middlesboro  Bcstg.  Co.,  Middlesboro,  Ky.    (7002),  April  1,  2,  Middlesboro, 
Comm.  Wills 

Midwest  Bcstg.  Co.,  Milwaukee,  Wis.  (6795),  Feb.  21,  22,  25,  26,  27,  D.  C. 
Mitchell  G.  Meyers,  Reuben  E.  Aronheim,  Milton  H  Meyers,  Brockton,  Mass. 

(6844),  March  4,  5,  6,  7,  8,  Brockton,  Comm.  Wills 
Mitchell  G.  Meyers,  R.  E.  Aronheim,  and  Milton  H.  Meyers,  Waterbury,  Conn. 

(6855),  Feb.  25,  26,  27,  Waterbury,  Comm.  Durr. 
Moline  Dispatch  Publishing  Co.,  Moline,  111.  (6891) 

Montana  Bcstg.  &  Television  Co.,  Anaconda,  Mont.  (6808),  Feb.  25,  26,  27, 

28,  March  1,  4,  5,  6,  7,  8,  D.  C. 
Monterey  Bay  Bcstg.  Co.,  Santa  Cruz,  Cal.  (6952),  Jan.  21,  22,  23,  24,  25, 

26,  San  Francisco,  Comm.  Durr 
Muscatine  Bcstg.  Co.,  Muscatine,  la.  (6890),  Feb.  11,  12,  13,  14,  D.  C. 
Muscogee  Bcstg.  Co.,  Columbus,  Ga.  (6820),  Jan.  7,  8,  9,  10,  11,  12,  D.  C. 
N 

XBC,  Washington  (7019),  Jan.  21,  22,  23,  24,  25,  28,  29,  30,  31,  Feb.  1  D.  C. 
Neff,  A.  C,  Savannah,  Ga.  (6640),  Feb.  14,  15,  16,  Savannah,  Comm.  Denny 
New  Iberia  Bcstg.  Co.,  New  Iberia,  La.  (6766),  Jan.  2,  3,  D.  C. 
New  Mexico  Bestg.  Co.,  Albuquerque,  N.  M.   (6142),  March  18,  19,  20.  21 

22,  23,  D.  C. 

New  Mexico  Pub.  Co.,  Santa  Fe  (6803),  Feb.  25,  26,  27,  28,  March  1,  4,  5, 
6,  7,  8,  D.  C. 

Nevada  Radio  &  Television  Co.  Reno  (6813),  March  18.  19,  20.  21,  22,  23,  D.  C. 
Newark  Bcstg.  Corp.,  Newark,  N.  J.  (6190),  Jan.  7,  8,  9,  10,  11,  D.  C. 
Nied  and  Stevens,  Warren,  O.  (6960),  Jan.  21,  22,  23,  D.  C. 
Northern  Bcstg.  Co.,  Wausau,  Wis.  (WSAU)  (6794),  Feb.  21,  22,  25,  26,  27, 
D.  C. 

Northern  Corp.,  Boston  (6992),  March  11,  12,  13,  14,  15,  18,  19,  20,  21,  22, 

Boston,  Comm.  Durr 
Norwich  Bcstg.  Co.,  Norwich,  Conn.  (6858),  Feb.  28,  Norwich,  Comm.  Durr 
O 

Observer  Radio  Corp.,  Orangeburg,  S.  C.  (6763),  Feb.  18,  19,  20,  21,  Orange- 
burg, Comm.  Denny 

Page  38    •    December  10,  1945 


Odessa  Bcstg.  Co.,  Odessa,  Tex.  (6943),  Jan.  21,  22,  23,  24,  Dallas,  Comm. 
Walker 

Old  Dominion  Bcstg.  Corp.,  Lynchburg,  Va.  (6936),  Jan.  28,  29,  30,  31,  D.  C. 
Old  Pueblo  Bcstg.  Co.,  Tucson,  Ariz.  (6903),  Feb.  6,  7,  Tucson,  Comm.  Durr 
Orangeburg  Bestg.  Corp.,  Orangeburg,  S.  C.  (6764),  Feb.  18,  19,  20,  21,  Orange- 
burg, Comm.  Denny 

P 

Palm  Beach  Bcstg.  Corp.  (WWPG)  Palm  Beach,  Fla.  (6822),  Jan.  7,  8,  9, 

10,  11,  12,  D.  C. 

Pape  Bcstg.  Co.,  Pensacola,  Fla.  (6851),  Feb.  18,  19,  20,  Pensacola,  Comm. 
Wakefield 

Parker,  Frank,  Danbury,  Conn.  (6986),  Feb.  6,  7,  8,  Danbury,  Comm.  Denny 
Patriot  Co.,  Harrisburg,  Pa.  (6884),  Jan.  21,  22,  D.  C. 
Peninsula  Bcstg.  Co.,  Salisbury,  Md.  (6886),  Jan.  24,  25,  D.  C. 
Permian  Basin  Bcstg.  Co.,  Odessa,  Tex.  (6942),  Jan.  21,  22,  23,  24,  DaUas 
Comm.  Walker 

Peterson  &  Co.,  Lexington,  Ky.  (6907),  March  25,  26,  27,  Lexington,  Comm. 
Wills 

Philco  Radio  &  Television  Corp.,  Washington  (7021),  Jan.  21,  22,  23,  24,  25,  28, 

29,  30,  31,  Feb.  1,  D.  C. 
Piedmont  Bcstg.  Corp.  (WBTM),  Danville,  Va.  (6938),  Jan.  28,  29,  30,  31, 

D.  C. 

Piedmont  Carolina  Bcstg.  Co.,  Reidsville,  N.  C.  (6833),  Feb.  4,  5,  6,  7,  8, 

11,  12,  13,  14,  15,  D.  C. 
Plummer,  John  L.,  Bogalusa,  La.  (6892),  Feb.  25,  26,  27,  Bogalusa,  Comm. 

Wakefield 

Plymouth  County  Bcstg.  Corp.,  Brockton,  Mass.  (7008),  March  4,  5,  6,  7 

Brockton,  Comm.  Wills 
Pulitzer  Pub.  Co.  (KSD),  St.  Louis  (6809),  Feb.  25,  26,  27,  28,  March  1, 

4,  5,  6,  7,  8,  D.  C. 

Pursley  Bcstg.  Service,  Mobile,  Ala.  (6880),  Feb.  21,  Mobile,  Comm.  Wakefield 


Queen  City  Bcstg.,  Cincinnati  (6972),  Feb.  18,  19,  20,  D.  C. 


Radio  Corp.  of  Cedar  Rapids,  Cedar  Rapids,  la.  (6889),  Feb.  11,  12,  13,  14, 
D.  C. 

Radio  Sales  Corp.,  Twin  Falls,  Ida.  (6878),  March  7,  Twin  Falls,  Comm.  Denny 
Radio  Service  Corp.    (KSEI),  Pocatello,  Ida.   (6865),  March  8,  Pocatello, 
Comm.  Denny 

Radio  Station  KEEW,  Ltd.,  Brownsville,  Tex.  (6861),  Feb.  6,  7,  8,  9,  Dallas, 
Comm.  Walker 

Radiophone  Bcstg.  Station  WOPI,  Bristol,  Tenn.  (6661),  Feb.  25,  26,  27,  28, 

March  1,  4,  5,  6,  7,  8,  D.  C. 
Raytheon  Co.  Boston  (6998),  March  11,  12,  13,  14,  15,  18,  19,  20,  21,  22 

Boston,  Comm.  Dun- 
Rebel  Bcstg.  Co.,  Jackson,  Miss.  (6966),  March  8,  11,  12,  13,  14,  15,  16,  D.  C 
Recording  Devices  (6787),  Jan.  10,  11,  D.  C. 

Red  River  Valley  Bcstg.  Corp.,  Sherman,  Tex.  (KRRV)    (6862),  Feb.  6,  7 

8,  9,  Dallas,  Comm.  Walker 
Reporter  Bcstg.  Co.  (KRBC),  Abilene,  Tex.  (5968),  March  25,  26,  27,  28,  D.  C 
Reynolds,  Donald  W.,  Ft.  Smith,  Ark.  (6835)  Jan.  28,  29,  D.  C. 
Rivers,  John  M.  (WCSC),  Charleston,  S.  C,  (6939),  Jan.  28,  29,  30,  31,  D.  C 
Roanoke  Bcstg.  Corp.  (WSLS),  Roanoke,  Va.  (6869),  Feb.  25,  26,  27,  28 

March  1,  D.  C. 

Roderick,  Dorrance  D.,  Odessa,  Tex.  (6945),  Jan.  21,  22,  23,  24,  Dallas,  Comm. 
Walker 

S 

Sabine  Area  Bctsg.  Corp.,  Orange,  Tex.  (6823),  Feb.  4,  5,  6,  7,  8,  11,  12, 
13,  14,  15,  D.  C. 

Sampson,  Richard  T.,  Banning,  Cal.  (6877),  Jan.  31,  Feb.  1,  Riverside,  Comm. 
Durr 

San  Bernardino  Co.,  San  Bernardino,  Cal.  (6811),  March  18,  19,  20,  21,  22, 
23,  D.  C. 

Sandusky  Bcstg.  Co.,  Sandusky,  O.  (7003),  March  22,  23,  Sandusky,  Comm. 
Wakefield 

San  Jacinto  Bcstg.  Co.,  Houston  (6725),  March  25,  26.  27,  28,  D.  C. 
San  Jose  Bcstg.  Co.,  San  Jose  (6955),  Jan.  21,  22,  23,  24,  25,  26,  San  Fran- 
cisco, Comm.  Durr 

San  Juaquin  Bcstrs.,  Modesto,  Cal.  (6832),  Feb.  4,  5,  6,  7,  8,  11,  12,  13,  14,  15, 
D.  C. 

Savannah  Valley  Bcstg.  Co.,  Savannah,  Ga.  (6873),  Feb.  13,  Savannah,  Comm. 
Denny 

Scripps-Howard  Radio,  Cleveland  (6916),  Jan.  14,  15,  16,  17,  18,  D.  C. 
Scripps-Howard  Radio  (WCPO),  Cincinnati  (6971),  Feb.  18,  19.  20,  D.  C. 
Scripps-Howard  Radio,  Washington  (7022),  Jan.  21,  22,  23,  24,  25,  28,  29, 

30,  31,  Feb.  1,  D.  C. 
Seaman  &  Collins,  El  Paso  (6875),  Jan.  30,  31,  Dallas,  Comm.  Walker 
Shenandoah  Valley  Bcstg.  Corp.,  Harrisonburg,  Va.  (6804),  Feb.  25,  26,  27,  28, 

March  1,  4.  5,  6,  7,  8,  D.  C. 
Skagit  Valley  Bcstg.  Co.,  Mt.  Vernon,  Wash.  (6829),  Feb.  4,  5,  6,  7,  8,  11, 

12,  13,  14,  15,  D.  C. 
Smith,  Joe  L.,  Jr.,  Charleston,  W.  Va.  (6677),  Jan.  17,  18,  D.  C. 
Smith,  N.  Pratt,  Flagstaff,  Ariz.  (6999),  Feb.  4,  5,  Flagstaff,  Comm.  Durr 
Smoky  Mountain  Bcstg.  Co.,  Knoxville,  Tenn.  (6905),  March  29,  30,  Knox.- 

ville,  Comm.  Wills 

Southeastern  Bcstg.  Co.,  Fort  Pierce,  Fla.  (7009),  Feb.  13,  14,  Miami,  Comm. 
Wills 

Southern  Media  Corp.,  Coral  Gables,  Fla.  (6934),  Feb.  11,  12,  Miami,  Comm. 
Wills 

Southern  Utah  Bcstg.  Co.,  Cedar  City,  Utah  (6759),  March  18,  19,  20,  21,  22, 
23,  D.  C. 

Spearman,  Paul  D.,  Jackson,  Miss.  (6965),  March  8,  11,  12,  14,  15,  16,  D.  C. 
Star  Bcstg.  Co.,  Pueblo,  Colo.  (6814),  March  18,  19,  20,  21,  22.  23,  D.  C. 
Stuart  Bcstg.  Co.,  Knoxville,  Tenn.  (6968),  March  8,  11,  12,  13,  14,  15,  16,  D.  C. 
Sun  Country  Bcstg.  Co.,  Tucson,  Ariz.  (6904),  Feb.  6,  7,  Tucson,  Comm.  Durr 
Syracuse  Bcstg.  Corp.,  Syracuse  (6912),  Jan.  3,  4,  D.  C. 


Templeton  Radio  Mfg.  Corp.,  Boston  (6846),  March  4,  5, 
Comm.  Wills 


7,  8,  Brockton, 


Templeton  Radio  Mfg.  Corp.,  Boston  (6995),  March  11,  12,  13,  14,  15,  18,  19, 
20,  21,  22,  Boston,  Comm.  Durr 

BROADCASTING    •  Telecasting 


Texas  Bcstrs.,  Houston  (6724),  Jan.  25,  Dallas,  Comm.  Walker 
Thomas,  Harold,  Waterbury,  Conn.  (6856),  Feb.  25,  26,  27,  Waterbury,  Comm. 
Durr 

Thomaston  Bcstg.  Co.,  Thomaston,  Ga.  (6818),  Jan.  7,  8,  9,  10,  11,  12,  D.  C. 
Thompson  Bcstg.  Co.,  Altoona,  Pa.  (6698),  Feb.  27,  28,  Altoona,  Comm.  Denny 
Times-Herald,  Washington   (7020),  Jan.  21,  22,  23,  24,  25,  28,  29,  30,  31, 
Feb.  1,  D.  C. 

Times  Pub.  Co.,  Erie,  Pa.  (6900),  Jan.  23,  24,  25,  D.  C. 

Torrington  Bcstg..  Torrington,  Conn.  (6895),  Feb.  9,  Torrington,  Comm.  Denny 
Tri-State  Bcstg.  Corp.,  Evansville,  Ind.  (6922),  Feb.  28,  Mar.  1,  4,  5,  6,  7,  D.  C. 
Tri-County  Bcstg.  Corp.,  Orangeburg,  S.  C.  (6800),  Feb.  18,  19,  20,  21,  Orange- 
burg, Comm.  Denny 

U 

United  Bcstg.  Co.,  Ogden,  Utah  (6885),  March  5,  Ogden,  Comm.  Denny 
United  Bcstg.  Co.,  San  Jose,  Cal.  (6930),  Jan.  2,  3,  4,  5,  7,  8,  Fresno,  Comm. 
Wakefield 

United  Bcstg.  Co.,  Montgomery,  Ala.  (6828),  Feb.  4,  5,  6,  7,  8,  11,  12,  13,  14, 
15,  D.  C. 

Unity  Bcstg.  Corp.  of  Mass.,  Boston  (6994),  March  11,  12,  13,  14,  15,  18, 
19,  20,  21,  22,  Boston,  Comm.  Durr 


Valdosta  Bcstg.  Co.,  Valdosta.  Ga.  (6863),  Feb.  11,  12,  D.  C. 
Valley  Bcstg.  Assn.,  McAllen,  Tex.  (6859),  Feb.  6,  7,  8,  9,  Dallas,  Comm.  Walker 
Valley  Bcstg.  Co.,  Pomona,  Cal.  (6633),  Feb.  4,  5,  6,  7.  8,  11,  12,  13,  14,  15. 
D.  C. 

Valley  Bcstg.  Co.,  Stockton,  Cal.  (6932),  Jan.  2,  3,  4,  5,  7,  8,  Fresno,  Comm. 
Wakefield 

Vancouver  Radio  Corp.  (KVAN),  Vancouver,  Wash.  (6566),  March  11,  Van 

couver,  Comm.  Denny 
Ventura  Bcstrs.,  Ventura,  Cal.  (6840),  Jan.  28,  29,  Ventura,  Comm.  Durr 
Virginia  Bcstg.  Corp.,  Roanoke,  Va.  (6969),  Mar.  8,  11,  12,  13,  14,  15,  16,  D.  C 
Virginia-Carolina  Bcstg.  Corp.,  Danville,  Va.  (6797),  Feb.  21,  22,  25,  26,  27, 
D.  C. 

Voice  of  Augusta,  Savannah,  Ga.  (6871),  Feb.  11,  12,  13,  Savannah,  Comm 
Denny 

W 

Wabash  Valley  Bestg.  Corp.,  Terre  Haute,  Ind.  (6924),  Feb.  28,  March  1,  4 
5,  6,  7,  D.  C. 

WAGE  Inc.,  Syracuse  (6792),  Jan.  7,  8,  9,  10,  11,  D.  C. 
Walmac  Co.,  Corpus  Christi,  Tex.  (6911),  Feb.  4,  5,  Dallas,  Comm.  Walker 
Watson,  Penn  Thomas  (WGTM),  Wilson,  N.  C.  (6866),  Feb.  25,  26,  27,  28, 
March  1,  D.  C. 

WCAX  Bcstg.  Corp.,  Burlington,  Vt.  (6793),  Jan.  7,  8,  9,  10,  11,  D.  C. 
WCLS  Inc.  (WJOL),  Joliet,  111.  (6983),  March  29,  D.  C. 
Weiland,  Jonas,  Kinston,  N.  C.  (6868),  Feb.  25,  26,  27,  28,  March  1,  D.  C. 
WGCM  Bcstg.  Co.,  Biloxi,  Miss.  (6881),  Feb.  22,  23,  Biloxi,  Comm.  Wakefield 
WHEC  Inc.  (WHEC),  Rochester,  N.  Y.  (6948),  Feb.  18,  19,  20,  D.  C. 
Wichita  Beacon  Bcstg.  Co.,  Wichita,  Kans.  (6978),  March  11,  12,  13,  14,  15, 

18,  19,  Wichita,  Comm.  Walker 
Wichita  Bcstrs.  (KWFT),  Wichita  Falls,  Tex.  (6970),  March  8,  11,  12,  13, 

14,  15,  16,  D.  C. 

Wichita  Bcstg.  Co.,  Wichita,  Kansas  (6976),  March  11,  12,  13,  14,  15,  18,  19, 

Wichita,  Comm.  Walker 
Wilson,  P.  C.  Canton,  O.  (6915),  Jan.  14,  15,  16,  17,  18,  D.  C. 
Winslow,  H.  C.  Meadville,  Pa.  (6899),  Jan.  23,  24,  25,  D.  C. 
Wisconsin  State  Bcstg.  Co.,  Madison,  Wis.  (6941),  March  29,  30,  Madison, 

Comm.  Wakefield 

WJIM  Inc.,  Lansing,  Mich.  (6807),  Feb.  25,  26,  27,  28,  March  1,  4,  5,  6,  7, 
8,  D.  C. 

WJPS  Inc.  Evansville,  Ind.  (6921),  Feb.  28,  March  1,  4,  5,  6,  7,  D.  C. 
WLEU  Bcstg.  Corp.  (WLEU),  Erie,  Pa.  (6913),  Jan.  3,  4,  D.  C. 
WLOX  Bcstg.  Co.,  Biloxi,  Miss.  (6882),  Feb.  22,  23,  Biloxi,  Comm.  Wakefield 
WOOP  Inc.,  Dayton,  O.  (6824).  Feb.  4,  5,  6,  7.  8,  11,  12.  13.  14.  15.  D.  O. 
WRAW  transfer  Reading,  Pa.  (6785)  March  1.  Reading,  Comm.  Denny 
Wren  Bcstg.  Co.  (WREN),  Topeka,  Kan.  (6703),  Feb.  21  22,  25.  26,  27,  D.  O. 
WSAV  Inc.  (WSAV),  Savannah,  Ga.  (6974),  Jan.  30.  31,  D.  C. 
WTAW — Agricultural  &  Mechanical  College  of  Texas,  College  Station,  Texas 
(6760),  March  25,  26,  27.  28,  D.  C. 


Yankee  Network,  Boston 
Boston,  Comm.  Durr 


March  11,  12,  13,  14,  15,  18,  19,  20,  21,  22, 


COMMERCIALS  OUT 

Year's  Series  on  WIBC 
— To  Carry  No  Plugs — 


CONTRACT  for  a  52-week  series 
of  twice-weekly  15-minute  pro- 
grams with  no  commercials  was 
reported  last  week  by  WIBC  In- 
dianapolis. 

Station  Manager  George  C.  Big- 
gar  said  the  contract  was  signed 
with  Marilyn  Fur  Co.,  Indiana- 
polis, with  the  understanding  that- 
courtesy  acknowledgments  at  be- 
ginning and  end  of  each  show 
would  be  used  instead  of  commer- 
cial messages. 

Entitled  Religion  Versus  War, 
series  will  present  a  clergyman  or 
prominent  layman  on  each  broad- 
cast in  a  discussion  of  the  power 
of  religion  in  preventing  war.  Se- 
iries  was  conceived  by  Elmer 
Frankel,  local  advertising  man. 


Price  Takes  Film  Job 

BYRON  PRICE,  former  director 
of  censorship,  last  week  was  ap- 
pointed vice-president  of  Motion 
Picture  Producers  and  Distribu- 
tors of  America  and  will  be  in 
charge  of  the  Hollywood  office. 
President  Eric  Johnston,  announc- 
ing the  appointment,  said  the  Hol- 
lywood program  would  include  de- 
velopment of  research  looking  to 
improved  techniques,  expanded  use 
of  movies  in  education  and  in  de- 
velopment of  "enlightened  labor- 
management  relations".  When  the 
job  was  previously  offered  to  J. 
A.  Krug,  former  WPB  chairman, 
Mr.  Johnston  said_the  salary  would 
be  $75,000  a  year.  Mr.  Price  went 
to  Europe  last  September  as  Presi- 
dent Truman's  special  representa- 
tive to  study  conditions  in  occupied 
areas.  His  report  was  released 
Nov.  28  [Broadcastiing,  Dec.  3]. 


BEFORE  an  American  mike,  the  kind  he  will  talk  into  weekly  beginning 
Jan.  6,  New  York  Mayor  Fiorello  H.  LaGuardia,  who  leaves  office  Jan.  \, 
discusses  his  contract  as  a  network  commentator  for  Liberty  magazine 
[Closed  Circuit,  Dec.  31  with  Mark  Woods  (seated),  American  presi- 
dent, and  Edward  J.  Noble,  chairman  of  the  board  of  the  network. 

used  chiefly  to  announce  special 
articles  or  stories  in  the  current 
issues  of  Liberty.  They  will  be 
limited  to  2%  minutes  in  accord- 
ance with  a  network  ruling. 

An  interesting  angle  of  Liberty's 
sponsorship  of  the  Mayor  on 
American  arises  from  the  fact  that 
the  majority  of  the  magazine's 
stock  is  held  by  the  Atlas  Corp., 
which  is  currently  considering  pur- 
chase of  control  of  Associated 
Broadcasting  Co.,  which  in  Sep- 
tember began  operations  as  the 
fifth  coast-to-coast  network  and  is 
currently  suing  American  over  use 
of  "ABC"  identification. 

Mr.  LaGuardia  will  originate 
most  of  his  broadcasts  from  the 
network's  studios  in  New  York, 
where  he  has  broadcast  since  last 
May  a  monthly  program  on  WJZ, 
the  network's  key  station  in  New 
York.  When  he  is  out  of  town,  he 
will  be  picked  up  from  wherever  he 
is.  Guests  will  be  heard  on  the 
series  from  time  to  time,  "par- 
ticularly any  one  who  doesn't  agree 
with  me,"  the  Mayor  declared. 


LaGuardia  Net  Program 
Sponsored  by  'Liberty' 

WHEN  Fiorella  H.  LaGuardia 
steps  down  as  mayor  of  New  York 
at  the  end  of  this  month  he  will 
begin  a  new  career  as  a  radio 
commentator  on  American,  effec- 
tive Jan.  6,  under  sponsorship  of 
Liberty  Magazine. 

His  unrestricted  comments  on 
national  and  international  affairs 
will  be  aired  Sundays,  9:30-9:45 
p.m.  over  198  American  stations. 
Liberty  has  a  52-week  contract  at 
a  reputed  figure  in  excess  of  $100,- 
000,  with  two  one-year  renewal 
options.  Agency  is  Warwick  &  Leg- 
ler,  New  York. 

Following  a  conference  with 
Mark  Woods,  American  president, 
and  Edward  J.  Noble,  board  chair- 
man, Mayor  LaGuardia  announced 
on  Dec.  2  that  he  was  entering  the 
radio  field.  At  the  same  time  Mr. 
Woods  said:  "Mayor  LaGuardia 
will  be  a  great  asset  to  Amer- 
ican radio." 

Announcement  of  sponsorship 
was  made  Thursday  in  the  Mayor's 
office  at  New  York's  City  Hall.  It 
followed  a  conference  between  the 
Mayor,  Paul  Hunter,  publisher  of 
Liberty;  Edward  Maher,  its  editor; 
Mr.  Woods;  Paul  Warwick,  agency 
president;  Lester  Malitz,  agency 
vice-president  and  account  execu- 
tive who  will  be  in  charge  of  the 
program  for  the  magazine. 

Asked  how  much  money  he  would 
receive,  Mayor  LaGuardia  said 
that  was  sometthing  which  con- 
cerned him,  the  network  and  Fred 
Vinson  (Secretary  of  the  Treas- 
ury). He  added  that  his  contract 
was  with  the  snohsoring  company, 
following  the  Mavor's  approval  of 
the  magazine  as  his  sponsor. 

Mr.  Hunter  also  declined  to 
name  the  figure,  but  when  asked 
if  $100,000  would  be  about  right, 
Mr.  Maher  renlied  that  would  be 
low.  Mr.  LaGuardia  now  receives 
$25,000  a  year  as  mayor  of  New 
York. 

Program    commercials    will  be 


Mac  M.  Wilkins  Is  Victim 
Of  Heart  Ailment  at  45 

MAC  M.  WILKINS,  45,  senior 
partner  in  the  firm  of  Mac  Wilkins, 
Cole  &  Weber,  advertising  business 
counsel  company  of  Portland  and 
Seattle,  died  Nov.  24  in  his  Port- 
land home.  Cause  of  death  was 
coronary  occlusion.  He  is  survived 
by  his  widow,  Ruth  Wilkins,  a  son, 
daughter  and  grandson. 

With  Arlyn  Cole,  Mr.  Wilkins 
formed  the  advertising  counsel  firm 
in  1931.  He  was  a  member  and 
director  of  the  Oregon  Advertising 
Club,  a  member  of  Pacific  Counsel 
of  the  American  Association  of 
Advertising  Agencies,  chairman  of 
the  Oregon  state  chapter  of  AAAA, 
and  a  member  of  the  AAAA  radio 
committee,  in  addition  to  numerous 
other  civic  affiliations.  The  firm 
name,  personnel  and  policies  will 
remain  unchanged. 


BROADCASTING    •    Telecast  in 


December  10,  1945    •    Page  39 


Denmark  Boasts  New  Radio  Facilities 


Up  -to-  Minute  Studios 
At  Copenhagen  Are 
In  V.  S.  Pattern 

By  CPL.  IRWIN  WINEHOUSE 
AMERICAN  RADIO  has  given 
birth  to  a  fullgrown  offspring.  Ac- 
cepting radio  in  the  U.  S.  as  the 
criterion  to  be  followed,  the  Danish 
Government  officially  opened  the 
new  home  of  Radio  Copenhagen  in 
October.  Known  as  "Broadcast 
House"  and  built  at  a  cost  of  15 
million  kroner  ($3,000,000),  this 
magnificent  structure  boasts  of  the 
most  modern  broadcasting  facili- 
ties ever  seen  east  of  New  York  or 
west  of  Hollywood.  Begun  in  1937, 
"Broadcast  House"  was  not  com- 

WHILE  ON  LEAVE  from  his  du- 
ties as  writer-producer  of  AFN 
Paris,  Cpl.  Winehouse  was  one  of 
the  few  Americans  to  witness  the 
opening  of  "Broadcast  House"  in 
Copenhagen.  He  was  so  impressed 
with  "the  newest  development  in 
radio  on  the  Continent,"  that  he 
immediately  airmailed  the  accom- 
panying story  to  Broadcasting. 

pleted  until  the  last  German  had 
been  sent  back  across  the  border. 

Government  owned  and  operated, 
Radio  Copenhagen  began  rather  in- 
conspicuously back  about  1923  in 
one  room  of  the  Post  Office,  and 
today  it  compares  favorably  with 
the  best  to  be  found  anywhere  in 
the  world.  Inside  "Broadcast 
House"  which  covers  an  entire 
city  block,  are  thirteen  scientifical- 
ly perfect  studios,  ranging  from  an 
announcer's  stand-by  studio  over- 
looking a  palatial  garden  to  a  stu- 
dio-auditorium with  a  seating  ca- 
pacity of  1,100.  "Broadcast  House" 
is  complete  to  having  its  own  com- 
missary where  some  of  the  famous 
foods  of  Copenhagen  are  served. 

Constructed  by  a  Danish  engi- 
neer and  utilizing  Standard  Elec- 
tric equipment,  Radio  Copenhagen 
operates  through  two  transmitters 
(100  and  10  kw.)  and  five  relay 
stations.  A  complete  coverage  is 
obtained  of  the  four  million  inhabi- 
tants of  Denmark  who  listen  on 
approximately  one  million  sets. 

For  the  privilege  of  commercial- 
free  radio,  Danish  listeners  are 
taxed  $2  per  year  with  the  entire 
revenue  given  to  "Broadcast 
House"  for  its  complete  operational 
expenses.  On  a  budget  of  about 
$2,000,000,  the  very  best  in  enter- 
tainment is  available  to  the  radio 
audience  in  Denmark. 

Although  musical  programs  com- 
prise 70%  of  the  broadcast  sched- 
ule, few  records  are  used,  since 
discs  are  practically  non-existent 
on  the  Continent  today,  and  spe- 
cial contract  given  all  musicians 
working  at  "Broadcast  House"  pro- 
hibits the  recording  of  any  live 
musical  shows.  As  a  result,  three 
full  orchestras  are  included  in  the 
staff.  The  top  musical  show  of  the 
week  is   provided  by  a  90-piece 

Page  40    •    December  10,  1945 


Danish  Government's  "Broadcast  House' 


One  of  the  control  rooms. 


symphony  orchestra  under  the  di- 
rection of  Eric  Tuxen.  Broadcast- 
ing each  Thursday  night  from  the 
huge  -dome-shaped  studio-audi- 
torium, the  Danish  Radio  Sym- 
phony Orchestra  plays  before  a 
studio  audience  which  has  payed 
20c  apiece  to  witness  a  musical 
treat  that  was  unobtainable 
throughout  the  occupation.  Tickets 
for  the  program  are  placed  on  sale 
two  days  before  the  broadcast,  and 
are  completely  sold  out  within  a 
half -hour. 

Radio  programming  at  "Broad- 
cast House"  does  not  stop  with  the 
scheduling  of  a  symphony.  Slowly 
new  and  more  extensive  productions 
are  being  undertaken.  At  the  mo- 
ment, however,  a  shortage  of  elec- 
trical power  in  Copenhagen  has  re- 
sulted in  the  suspension  of  broad- 
cast operations  from  9-12  each 
morning.  This  combined  with  the 


dire  need  for  microphones  are  just 
two  other  difficulties  which  the  di- 
rectors must  surmount  in  present- 
ing radio  fare  for  their  audience. 

With  "Broadcast  House",  radio 
in  Denmark  has  come  of  age. 
Whether  government  ownership 
and  the  lack  of  competition  will  re- 
sult in  standardization  and  a  cer- 
tain amount  of  self-satisfaction 
remains  to  be  seen.  As  one  direc- 
tor said,  "Your  own  conscience  is 
a  poor  measure  of  your  actual  ac- 
complishments." Be  that  as  it  may, 
the  Danish  people  can  be  justly 
proud  of  their  "Broadcast  House" 
which  stands  as  a  monument  to  a 
country  that  could  not  be  crushed 
under  the  German  boot.  In  "Broad- 
cast House"  the  Danes  have  demon- 
strated the  initiative  to  provide  the 
best  where  the  mediocre  might 
have  been  accepted. 


Desist  Order 

R.  L.  SWAIN  TOBACCO  Co., 
Danville,  Va.,  was  ordered  by  Fed- 
eral Trade  Commission  last  week 
to  cease  and  desist  from  alleged 
misrepresentations  concerning  its 
Pinehurst  cigarettes.  Forbidden 
representations  include:  that  the 
cigarettes  are  endorsed  or  approved 
by  the  medical  profession;  contain 
no  irritating  properties;  will  cause 
no  cough,  wheeze  or  throat  irri- 
tation; will  create  no  "sour,  stale 
or  disagreeable  odor"  when  smoked 
in  a  room  lacking  fresh  air;  will 
lessen  the  stain  on  the  fingers  or 
teeth  resulting  from  cigarette 
smoking,  and  that  substitution  of 
Panax  Quinquefolium  (ginseng) 
for  glycerine  in  the  manufacturing 
process  removes  irritating  proper- 
ties from  the  smoke  or  keeps  cigar- 
ettes fresh  longer  than  ordinary 
cigarettes. 


Fox  Anniversary 

TENTH  anniversary  of  Fox  Ama- 
teur Hour,  sponsored  on  WMCA 
New  York  by  Michaels  Brothers 
furniture  store,  Brooklyn,  will  be 
broadcast  Dec.  10,  9:30-10  p.m. 
Program  will  feature  Broadway 
and  radio  star,s  who  won  their 
first  laurels  on  series.  Placed  by 
Advertising  Trade  Service  Inc., 
New  York  since  origination, 
series  is  usually  heard  from  the 
Brooklyn  Fox  Theater.  Anniver- 
sary program  will  originate  from 
WMCA  studio  theater. 


Mrs.  J.  T.  Shirer 

MRS.  J.  T.  SHIRER,  mother  of 
William  L.  Shirer,  CBS  commen- 
tator, died  Nov.  26  at  her  home  in 
Cedar  Rapids.  Survivors  besides 
William  Shirer  are  another  son, 
John,  and  a  daughter,  Josephine. 


FCC  Okay  Asked 
For    KOIN  Sale 

Field  to  Pay  $493,967  Before 
Adjustments  Are  Made 

PROPOSED  sale  of  KOIN  Port- 
land, Ore.,  to  Field  Enterprises 
Inc.,  Chicago,  for  $943,967  (be- 
fore adjustments)  has  been  sub- 
mitted for  approval  of  FCC, 
which  last  week  "advertised"  the 
contemplated  transfer  in  accord- 
ance with  the  open-bidding  policy 
suggested  in  its  Crosley-Avco  de- 
cision. 

Commission's  notice,  published  in 
the  Federal  Register,  said  C.  W. 
Myers,  Josephine  Hunt,  Gertrude 
E.  Myers  and  KOIN  Inc.,  trustee, 
propose  to  deliver  to  Field  Enter- 
prises all  of  the  1,000  shares  of 
Class  A  common  stock  and  at  least 
950  of  the  1,000  shares  of  Class  B 
common  stock,  plus  whatever  other 
B  stock  they  can  reacquire  at  the 
selling  price. 

Purchase  price  of  $943,967  would 
be  increased  by  amount  of  increase 
in  net  worth  of  KOIN  between 
Aug.  31  and  accounting  date,  plus 
"certain  expenses"  involved  in 
prosecution  of  applications  pend- 
ing before  FCC.  Price  would  be 
decreased  "to  the  extent  of  any 
sum  credited  on  the  purchase  price 
of  any  Class  B  stock  remaining 
subject  to  contract  of  sale  to 
others." 

A  $100,000  Treasury  note  has 
been  placed  in  escrow,  and  remain- 
der of  purchase  price  is  to  be  paid 
upon  delivery  of  stock  on  closing 
date,  which  the  buyer  will  fix 
within  10  days  of  FCC  approval. 

Negotiations  looking  to  the  sale 
of  KOIN  had  been  in  progress  for 
some  time,  but  approval  by  the  32 
employe-stockholders  was  neces- 
sary before  the  agreement  could 
be  closed  [Broadcasting,  Oct.  29]. 
Mr.  Myers,  president  and  general 
manager,  owns  65%  of  the  stock, 
with  the  rest  of  Class  A  (voting) 
stock  held  by  his  wife  and  by  Mrs. 
Hunt,  widow  of  C.  Roy  Hunt,  for- 
mer manager.  Employes  hold  411 
of  the  1,000  shares  of  Class  B 
(non-voting)  stock. 

The  station,  a  CBS  outlet,  oper- 
ates on  970  kc  with  5,000  w  full- 
time  and  is  seeking  660  kc  with  50 
kw.  Field  Enterprises  owns  and 
operates  WJJD  Chicago  and  WSAI 
Cincinnati  as  well  as  the  Marshall 
Field  newspapers  and  publications. 

FCC's  notice  gave  prospective 
bidders  60  days  from  Nov.  16  (date 
the  application  was  filed)  to  apply 
for  the  facilities  on  the  same 
terms.  It  said  the  applicant  would 
advertise  the  proposed  sale  in  a 
Portland  newspaper,  as  suggested 
in  the  Crosley-Avco  decision. 


Students  Take  Over 
STUDENTS  of  Cleveland  public  schools, 
who  have  been  studying  in  various  ra- 
dio departments  of  schools  throughout 
the  city,  took  over  complete  operation 
of  WHK  Cleveland  for  a  day  on  Nov. 
16.  from  post  of  general  manager 
through  duties  of  announcing,  engi- 
neering, writing,  producing,  planning 
and  promoting.  Event  is  to  occur  an- 
nually to  afford  students  working  ex- 
perience as  well  as  direct  appreciation 
of  the  profession. 

BROADCASTING    •  Telecasting 


GATES  is  your  dependable  source  of  supply  for  all 
Radio  Transmitting  Equipment— no  matter  how  sim- 
ple or  how  elaborate.  Because  we  specialize  exclusively 
in  Transmitting  Equipment,  we  are  prepared  to  give  you 
detailed  engineering  service,  plus  quality  products 
second  to  none. 


If  you  are  planning  to  build  a  station  from  the  ground 
up,  let  us  help  you  develop  your  plans  most  effectively. 
And  if  your  need  is  only  for  an  occasional  replacement 
item,  we  are  eager  to  serve  you  too. 

For  all  your  Equipment  needs— today,  tomorrow,  or 
whenever— call  on  GATES. 


Write  for  Details  About  the 
GATES  Priority  System  for  Prompt  Post-War  Delivery 


A  Typical  GATES- Designed  Station 

Radio  Sfaiion  WRLC,  at  Toccoa,  Go.,  is  owned  and  operated  by 
R.  G.  le  Tourneau,  world-famed  designer  and  builder  of  heavy- 
duty,  precision  machinery.  When  the  Station  was  bui\t,  GATES 
was  invited  to  handle  the  entire  engineering  and  installation. 
WRLC  is  only  one  of  many  stations  engineered  by  GATES.  These 
complete  installations  are  made  possible  because  GATES  manu- 
factures literally  everything  in  Radio  Transmitting  Equipment. 


French  Continued  Video  Work 
Despite  War,  Observer  Reports 


Busy  Signal 

CKSF  Cornwall,  Ont.,  had  a 
recovd-breaking  response 
when  it  broadcast  the  local 
Kiwanis  Club's  first  radio 
auction  in  late  November.  A 
total  of  2,496  calls  were  re- 
ceived at  the  local  telephone 
exchange.  Although  10  spe- 
cial telephones  had  been  in- 
stalled at  CKSF  studios,  ap- 
proximately 1,000  calls  could 
not  reach  the  station.  In  a 
single  hour,  687  calls  were  re- 
ceived— more  than  one  a  min- 
ute for  the  10  operators. 
Local  and  national  clients 
contributed  287  articles  for 
auction,  and  every  one  was 
sold.  In  addition,  nearly 
$1,000  cash  was  donated  to 
the  Kiwanis  Club. 


FRENCH  television  experimenta- 
tion by  no  means  came  to  a  halt 
during  the  war,  according  to  a 
U.  S.  expert's  report  which  was 
made  public  last  week,  but  it  still 
lags  behind  American. 

The  expert,  F.  C.  McLean,  who 
was  attached  to  the  Psychological 
Warfare  Division  of  Supreme  Al- 
lied Headquarters,  reported  on  the 
state  of  television  development  by 
a  subsidiary  of  the  giant  Compag- 
nie  de  Compteurs  of  Montrouge, 
France,  metering  equipment  manu- 
facturer, and  by  the  studios  of 
RDF  Paris. 

Major  phase  of  television  in 
which  the  French  seem  to  have 
made  little  if  any  progress  is  color 
transmission,  the  observer  said. 
French   scientists  with   whom  he 


talked  seemed  not  "to  have  done 
any  work  with  color  broadcasting, 
nor  did  they  seem  to  think  that 
color  television  was  very  interest- 
ing," he  reported. 

In  contrast  to  lagging  French 
interest  in  color  broadcasting  is  re- 
cent U.  S.  progress  in  the  field. 
Last  October  Paul  W.  Kesten,  CBS 
executive  vice-president,  told  the 
FCC  that  full-color  television  in  the 
higher  frequencies  was  already  an 
accomplished  fact  [Broadcasting, 
Oct.  15]. 

At  the  laboratories  of  Compag- 
nie  Francaise  de  Television,  subsi- 
diary of  the  meter-making  com- 
bine, Mr.  McLean  saw  demonstra- 
tions of  black  and  white  400,  450 
and  1050  line  television  systems, 
the  latter  on  a  cathode  ray  tube  of 


15  inches  diameter.  He  described 
the  quality  of  the  1050  line  picture 
as  "very  good,  even  up  to  the 
corners".  The  400  line  projection 
was  on  a  screen  six  by  four  feet  in 
a  small  theater. 

Films  and  a  live  scene  from  the 
studio  were  shown  Mr.  McLean  on 
both  the  450  and  1050  line  systems. 
The  "increase  in  entertainment  val- 
ue of  the  1050  line  picture  was  most 
marked,"  he  reported.  All  transmis- 
sions were  sent  over  wire  circuits. 
Mr.  McLean  stated  that  the  1050 
line  systems  required  a  minimum 
band  width  over  the  wire  circuits  of 
12  mc,  but  a  15  mc  band  width  was 
preferred. 

French  experts  told  Mr.  McLean 
they  had  made  successful  transmis- 
sions with  a  carrier  frequency  of 
150  mc  which  seemed  to  him  to  be  a 
"rather  low  frequency".  The  French 
insisted,  however,  that  transmis- 
sions on  that  frequency  had  been 
satisfactory. 

At  studios  of  RDF,  which  are 


situated  in  a  large  apartment  build- 
ing about  400  yards  from  the  Eiffel 
Tower,  Mr.  McLean  found  indus- 
trious preparations  to  resume  tele- 
casting which  was  interrupted 
when  Germans  destroyed  part  of 
the  equipment,  including  the  Eiffel 
Tower  transmitter. 

Mr.  McLean  got  "contradictory 
replies"  when  he  asked  about  RDF's 
intentions  to  resume  transmissions. 
Seme  RDF  personnel  guessed  the 
operation  would  begin  by  Christ- 
mas; others  were  less  optimistic. 
Mr.  McLean's  own  conclusions  were 
that  television,  if  it  were  resumed 
within  two  years,  would  "surely 
start  up  on  450  line  transmissions 
and  that  although  the  1050  line 
transmissions  are  well  ahead,  they 
are  not  yet  ready  to  be  put  into 
service." 

During  the  occupation,  the  Ger- 
mans transmitted  pictures  for 
troop  hospitals  from  the  RDF  ins- 
tallation, Mr.  McLean  reported. 
The  Eiffel  Tower  transmitter  was 
"in  some  way  tied  up  with  the 
German  air  warning  system,"  he 
said.  He  thinks  the  transmitter  was 
used  to  jam  Allied  signals. 


At  its  opening  twenty  years  ago, 
WIBW  was  dedicated  to  the  service  of 
American  agriculture  ...  to  farmers, 
stockmen,  and  small  town  residents  whose 
livelihood  revolved  around  the  produc- 
tion and  distribution  of  farm  products. 

Unwavering  adherence  to  this  policy 
has  won  us  millions  of  staunch  friends 


and  eager  listeners  throughout  Kansas 
and  adjoining  states.  Because  they  ap- 
preciate our  sincere  services  in  their  in- 
terests, they  are  quick  to  follow  the  pur- 
chasing suggestions  of  WIBW  advertisers. 
Can  you  use  such  wholehearted  buying 
response? 


Norton  Elected 

A.  WARREN  NORTON,  president 
of  Press  Wireless,  New  York,  was 
elected  president  of  Press  Wireless 
Manufacturing  Corp.,  New  York, 
newly-formed  subsidiary  of  Press 
Wireless,  at  a  meeting  of  the  cor- 
poration's directors  Dec.  1.  Ray  H. 
de  Pasquale,  director  of  manufac- 
turing for  Press  "Wireless,  was 
elected  vice-president  of  the  cor- 
poration, whose  formation  is  ex- 
pected to  facilitate  expansion  of 
growing  manufacturing  activities 
of  Press  Wireless.  Main  executive 
and  sales  offices  will  be  at  1475 
Broadway,  New  York.  Manufactur- 
ing plants  are  on  Long  Island. 


WIBW  ^ 


BEN      LUPY         COLUMBIA'S  OUTLET  FOR  KANSAS  i 

General  Manager  KCKN,    Kansas  City 

INC.  NEW  YORK.  CHICAGO,  KANSAS  CITY,  SAN  FRANCISCO 


(HPRESEnTED  8r  CAPPEf!  PU  BLI CATIG  .<S  INC 


Page  42    •    December  10,  1945 


Three  in  ETO 
WWRL  Woodside,  L.  I.,  is  represented 
in  the  radio  and  entertainment  depart- 
ment of  the  armed  forces  in  ETO  by 
three  of  its  staff  members :  Ralph  Kisch, 
former  announcer,  now  with  Radio- 
Frankfurt;  Hal  Graves,  announcer,  now 
with  APN,  and  Max  H.  Wessels,  of  sta- 
tion's sales  and  program  department, 
now  touring  ETO  with  a  camp  show 
unit  of  "Up  in  Central  Park". 

BROADCASTING    •  Telecasting 


How  We  Made  These 


\ickk  E/gfctf  \aithful 


We  are  in  love  with  these  fingers. 

When  we  were  younger,  we'd  never 
know,  from  one  hour  to  the  next, 
whether  the  object  of  our  affections 
would  reciprocate— or  switch  us  off. 

But  things  are  different  now.  In  the 
mornings,  every  weekday,  and  on 
Sunday  afternoons,  for  instance,  these 
fingers  are  throwing  the  other  boys 
over  for  us. 

Oh,  how  they  love  to  tune  in 
the  morning! 

More  and  more  fingers  are  twisting 
their  radio  knobs  from  other  network 
stations  to  ours  in  the  morning — and 
not  twisting  away  again! 

Two  weeks  after  we  put  on  a  special 
promotion  drive,  the  average  ratings  of 
all  our  morning  shows  were  the  highest 
of  the  four  networks. 

This  is  no  shipboard  romance.  Right 
now — 10  months  after  we  promoted  our 
morningshows— their  average  ratingsare 
still  higher  than  those  of  other  networks. 

Somewhat  the  same  thing  happened 
on  Sunday  afternoon.  Special  promo- 
tions induced  millions  of  new  listeners 
to  sample  our  fare,  and  they  stayed 


with  us.  Ratings  climbed  for  all  pro- 
grams— and  today  they're  still  up! 

Why  are  they  so  true  to  us? 

First,  because  ABC  programs  are  get- 
ting so  much  better  that  folks  prefer 
to  be  faithful. 

Second,  because  we  tell  people  to  be 
faithful!  Instead  of  putting  all  our 
advertising  and  promotion  weight 
behind  single,  disconnected  programs, 
we  promote  whole  "blocks"  of  con- 
tiguous programs.  And  time  after  time 
results  prove  that  this  sort  of  promo- 
tion pays  off. 

22,000,000  jingling  pockets 

Now  ABC  offers  you  the  greatest  network 
opportunity  in  America.  22,000,000 
ABC  families,*  with92%  of  the  nation's 
spendable  income  jingling  i:i  their  pock- 
ets, will  hear  your  message  ct  a  surpris- 
ingly reasonable  cost.  In  feet,  if  you'll 
compare  actual  rates,  you'll  find  thzt 
Network  X  costs  43.7%  more  than  ABC 
per  evening  half -hour,  while  Network  Y 
costs  28.7%  more! 


*Night-time  coverage.  This  figure  continues  to  climb 
with  steadily  improving  station  facilities. 


7  reasons  why  ABC  .  .  . 
American  Broadcasting  Company 

is  attracting  America's  Leading  Advertisers 


1.  ECONOMICAL  RATES — Network X  costs 
43.7%  more  then  ADC  per  evening  half- 
hour.  Network  Y  costs  28.7%  more. 

2.  REACHES  22,000,000  FAMILIES... who 
have  92%  of  the  nation's  spendable 
income. 

3.  EXPERT  PROGRAM  SERVICE  available 
if  and  when  you  want  it. 

4.  EFFECTIVE  AUDIENCE  PROMOTION 


which  builds  bigger,  more  loyal  audi- 
ences. 

5.  GOOD  WILL  through  public  service  pro- 
grams that  give  an  unbiased,  complete 
picture  of  vital  issues. 

6.  ENTHUSIASTIC  COOPERATION  of  the 
194  member  stations  for  the  beneO  of 
advertisers. 

7.  PRACTICAL  TELEVISION  — program 
building  on  an  economical  basis. 


Broadcasting  Company 


December  10,  1945    •    Page  43 


Farm  Survey  Basis  of  Freedom  Debate 


Willard,  Kaye  Use  FCC 
Document  Against 
Durr,  Benson 

(See  Other  Story  This  Issue) 

FREEDOM  of  radio  was  freely 
debated  last  Tuesday  night  on  the 
MBS  American  Forum  of  the  Air, 
with  two  broadcasting  protagon- 
ists using  the  FCC's  own  farm  sur- 
vey report  [Broadcasting,  Dec.  3] 
to  answer  charges  that  radio  isn't 
sufficiently  free  and  isn't  satisfac- 
tory to  farmers. 

With  Theodore  Granik  as  mod- 
erator, the  Forum  pitted  A.  D. 
Willard  Jr.,  NAB  executive  vice- 
president,  and  Sydney  M.  Kaye, 
Broadcast  Music  Inc.  general  coun- 
sel, against  FCC  Commissioner 
Clifford  J.  Durr  and  Elmer  A.  Ben- 


son, chairman,  Executive  Council, 
National  Citizens  Political  Action 
Committee.  Broadcast  originated 
from  the  St.  Paul  Auditorium  as 
guest  of  the  Women's  Institute. 

During  the  free-for-all  oratory 
over  the  extent  of  radio's  freedom 
Mr.  Benson  pointed  out  that  the 
farmers,  18%  of  the  population, 
get  only  9%  of  the  national  income. 
He  said  farmers  lack  proportionate 
right  to  tell  their  political  and 
economic  story  on  the  air. 

Cites  Satisfaction 

Mr.  Willard  jumped  into  that 
opening  by  referring  to  the  FCC's 
farm  survey,  which  he  felt  was 
slanted  against  radio.  He  cited  the 
high  regard  farmers  have  for 
broadcasting  as  a  source  of  news 
and  information  and  as  a  source 
of    entertainment    and  company, 


along  with  their  expressed  satisfac- 
tion with  the  programs  they  hear. 

After  Commissioner  Durr  had 
quickly  shifted  the  discussion  into 
the  number  of  writers,  actors  and 
musicians  employed  by  stations — 
which  Mr.  Kaye  reminded  did  not 
include  those  hired  by  sponsors — 
Mr.  Benson  told  of  a  survey  by  the 
National  Council  of  Farm  Cooper- 
atives. This  survey,  he  said,  showed 
that  57%  felt  clear-channel  sta- 
tions did  not  carry  satisfactory 
farm  programs,  43%  said  there 
were  too  few  agricultural  informa- 
tion programs,  and  48%  said  com- 
mercial programs  were  crowding 
farm  programs  into  less  desirable 
listening  time. 

Mr.  Kaye  said  these  figures  were 
in  conflict  with  the  FCC's  own 
findings,  and  with  listening  habits 


KTB€ 


*  AUSTIN 
TEXAS 


Announces  the  Appointment  of 


TaY  LUR-j-|uWE  -S  NtfWDE  N 


AS  NATIONAL  REPRESENTATIVE 

Effective  Dec.  1st,  1945 

affiliated  with 
Columbia  Broadcasting  System 

590  Kc. 

*5,000   Watts    Day  *Permission  granted  by  F.C.C. 

.  _  ...    , ,      ...  '    ,         Now  under  construction 

*1,000  Watts  Night 


of  the  farmer,  adding  that  the  FCC 
found  the  farmer  has  no  complaint 
with  broadcast  service. 

Commissioner  Durr  voiced  his 
oft-expressed  criticism  of  daytime 
serials,  and  said  the  FCC  survey 
ranks  serials  seventh  among  women, 
16th  among  men,  yet  the  farmers 
said  it  was  the  program  they  liked 
least.  He  argued  the  people  are  not 
getting  what  they  want  when  serials 
occupy  so  much  time  on  the  air. 

Quote  Survey 

When  the  debaters  couldn't  agree 
on  serials,  Mr.  Willard  quoted 
from  the  FCC  survey  to  show  that 
serials  stand  second  only  to  news 
in  the  list  of  programs  both  farm 
and  rural  non-farm  women  would 
miss  most  if  their  radios  failed 
them. 

Mr.  Benson,  discussing  freedom 
of  the  air,  said  broadcasters  should 
not  have  the  right  to  determine 
what  types  of  programs  should  go 
on  the  air,  to  the  exclusion  of  the 
Government.  Mr.  Kaye  asked  if  he 
would  like  the  Government  to  dic- 
tate programming,  Mr.  Benson  re- 
plying that  the  Government  is  the 
most  democratic  organization  in 
this  country  and  not  private  in- 
dustry. 

Mr.  Willard  said  freedom  will 
vanish  if  the  Government  experi- 
ments with  freedom  of  speech  by 
getting  a  toehold  on  the  press  or 
radio. 

A  serious  problem  was  seen  by 
Commissioner  Durr  in  what  he 
called  a  concentration  of  broadcast 
revenue  sources.  Mr.  Willard 
pointed  out  that  there  are  800  indi- 
vidual ownerships  in  the  900- 
station  broadcast  station  struc- 
ture and  that  he  knew  of  no  net- 
work company  that  had  fewer  than 
100  advertisers,  with  the  average 
station  having  100  to  125  adver- 
tisers. 

Monopoly  Fears 

Worrying  Mr.  Benson  was  his 
fear  that  a  handful  of  men  in  a 
dozen  or  fewer  advertising  agen- 
cies could  control  most  of  the  choice 
network  time.  He  called  this  pri- 
vate censorship  but  Mr.  Willard 
countered  that  it  really  is  public 
censorship  because  every  station, 
agency,  or  advertiser  is  completely 
dependent  on  the  goodwill  of  the 
public,  to  which  it  is  trying  to  sell 
merchandise  and  which  it  is  trying 
to  please  with  its  programs. 

When  Mr.  Durr  contended  that 
a  heavy  share  of  broadcast  revenue 
is  national,  with  danger  of  concen- 
tration, Mr.  Kaye  explained  that 
network  broadcasting  is  a  national 
medium  attracting  national  adver- 
tisers who  can  afford  expensive  ar- 
tists. 

The  old  favorite  about  the  air 
belonging  to  the  people  haunted 
Commissioner  Durr  and  Mr.  Ben- 
son, the  latter  worrying  lest  broad- 
casters claim  the  right  to  deprive 
people  of  air.  Mr.  Kaye  explained 
that  nobody  owns  the  air,  broad- 
casting merely  being  the  creation 
of  a  wave  in  the  air,  such  as  shout- 
ing or  shining  a  light  beam.  Regu- 


Page  44    •    December  10,  1945 


•  •  (Continued  on  page  48) 

BROADCASTING    •  Telecasting 


Station  KGW's  newest  morale-building,  public  service  program, 
which  takes  its  name  from  the  sign  greeting  returned  veterans  at 
the  Portland  Air  Base  Separation  Center,  is  the  answer  to  wide- 
spread interest  in  the  processes  of  discharging  military  personnel. 
Once  a  week  on-the-spot  interviews  with  Oregon  veterans  of  the 
Fourth  Air  Force  take  listeners  through  the  twelve  divisions  of  the 
Center  from  record  checking  to  chapel  termination  ceremonies. 
This  timely,  popular  program  is  produced  and  conducted  by  Frank 
Coffin,  KGW  chief  announcer,  assisted  by  Ted  Hallock,  veteran  of 
30  missions  over  Germany  as  a  bombardier. 


December  10,  1945    •    Page  45 


AI/cxoJEZ  RELAY 

Television's  first  microwave  link 


GENERAL  ELECTRICS  Micro- 
Tel  relay— first  2000-mega- 
cycle  radio  relay  in  history —heralds 
a  new  era  in  network  operation 
that  will  bring  television  and  FM 
to  more  people  at  less  cost; 

O  This  simple  relay,  which  elimi- 
nates connecting  wire  lines  and 
costly  right-of-ways,  consists  of  a 
low-power  microwave  FM  trans- 
mitter, a  microwave  FM  receiver, 
and  a  highly  directional  transmitting 
and  receiving  antenna  system  which 
gives  each  watt  of  transmitter  power 
the  effectiveness  of  approximately  one 
million  watts.  The  system  is  simple, 
economical  and  provides  unat- 
tended operation. 

O  Today,  General  Electric  is  testing 
a  Micro-Tel  link  between  the  studio 
and  transmitter  of  its  great  televi- 
sion station  WRGB  in  Schenectady 
— a  distance  of  12V2  airline  miles. 


Soon,  the  world's  first  television 
microwave  relay  —  equipped  by 
G.  E.  and  operated  by  the  Interna- 
tional Business  Machines  Corp.  — 
will  be  added.  This  relay  will  ex- 
tend to  New  York,  Philadelphia 
Baltimore,  and  Washington.  Addi 
tional  links  will  follow  . .  .  for  tele 
vision  programs,  full  fidelity  chan 
nels  for  network  broadcasting 
facsimile  channels,  and  multiple 
business  machine  channels  — 
multaneously  in  both  directions 

0>  Further  expansion  of  this  net 
work  and   the   establishment  cf 


others  will  bring  television,  broad- 
casting, and  business  machine  ser- 
vices to  smaller  communities. 

©  Whether  your  requirements  are 
for  Micro-Tel  relays,  complete  tele- 
vision broadcast  stations,  or  Intra- 
Tel  systems,  look  to  General  Elec- 
tric for  your  equipment.  Plan  now 
to  visit  Schenectady  to  study  G-E 
broadcast  facilities.  Wednesdays 
and  Fridays  are  "open  house"  days. 
Write  for  the  folder  "How  to  Get 
To  Schenectady,"  or  ask  your  G-E 
broadcast  equipment  representa- 
tive to  help  you  plan  your  visit. 
Electronics  Dept.,  General  Electric 
yany,  Schenectady  5,  N.  Y. 


Authentic  Guide  to  Television  Programming 

Write  for  the  new  book  "Television  Show  Business,"  by  Judy  Dupuy.  Published 
by  General  Electric.  $2.50  per  copy.  Address:  Electronics  Department,  General 
Electric  Company,  Schenectady  5,  N.  Y. 


Receiving  onfenno  and  receiver  for  General  Elect. 
experimental  Micro-Tel  link  in  Schenectady,  fi 

extreme  simplicity  of  installation.  The  horn  t| 
antenna  is  only  2  feet  in  diameter. 


For  earliest  possible  delivery  of  your  broadcast  equipment,  place  your  order  now. 


GENERAL  Wk  ELECTRIC 


AM  •  TELEVISION  ♦  FM 


'Radio  Is  One  Great  Hope  of  World, 
Stassen  Tells  St.  Paul  Women's  Meet 


Survey  Debate 

(Continued  from  page  Uh) 

lation  is  necessary,  he  said,  to 
avoid  interference. 

When  Mr.  Benson  said  this 
country  has  more  political  democ- 
racy and  less  economic  democracy 
because  it  has  better  understanding 
in  the  political  field,  Mr.  Willard 
suggested  he  could  thank  radio  for 
that  political  understanding.  Mr. 
Kaye  added  that  this  country  has 
the  best  informed  and  most  inde- 
pendent public  in  the  world,  largely 
due  to  its  private  radio  system. 

Mr.  Durr  agreed,  but  said  he  was 
quarreling  with  radio  as  predomi- 
nantly an  advertising  medium  of 
big  business  and  urged  diversity 
in  control  of  programs  and  sources 
of  revenue.  He  voiced  concern  over 
the  fact  that  70%  of  FM  applica- 
tions come  from  existing  standard 
broadcasters,  with  40%  of  all  ap- 
plicants being  newspapers  and 
only  14%  newcomers  in  the  FM 


WITH  CAPT.  Harold  Stassen, 
Mary  Margaret  McBride,  Samuel 
Gale  of  General  Mills,  Commis- 
sioner Clifford  J.  Durr  and  A.  D. 
Jess  Willard  of  NAB  as  principal 
speakers,  the  Women's  Institute  of 
St.  Paul  last  Tuesday  presented  a 
tribute  to  radio  in  celebration  of 
its  25th  anniversary  before  an  audi- 
ence of  15,000  in  St.  Paul's  city 
auditorium; 

Introduced  by  Mrs.  F.  K.  Weyer- 


field  applying  for  stations  who  are 
not  newspapers. 

How  would  you  force  people  to 
apply  for  an  FM  station  if  they 
didn't  want  to,  Mr.  Willard  asked. 
He  cited  public  service  programs 
in  St.  Paul  last  week — 225  hours 
of  news,  information  and  cultural 
and  religious  programs  on  six  sta- 
tions. 


haueser,  general  chairman  of  the 
Institute,  Dorothy  Lewis,  coordin- 
ator listener  activity,  NAB  served 
as  ^chairman  of  the  two  sessions 
held  in  the  afternoon  and  evening. 

Workshop  Drama 

The  audience,  comprised  largely 
of  matrons,  applauded  enthusiasti- 
cally the  dramatization  by  the 
radio  workshop,  U.  of  Minnesota 
of  "Twenty  Five  Years  of  Broad- 
casting in  the  Northwest"  and 
wept  as  Miss  McBride  described 
the:  suffering  of  people  witnessed 
during  recent  European  tour.  Miss 
McBride  made  an  eloquent  plea 
that  the  human  race  raise  itself 
abqve  level  of  ants  to  achieve 
better  understanding  for  sake  of 
its  own  existence. 

Twin  City  Stations  KSTP 
WTCN    WCCO    KUOM  WLOL 


WMIN  joined  with  five  major  net- 
works in  bringing  examples  of 
radio  entertainment  before  the 
audience.  Talks  by  Francis  Farmer 
Wilder  of  CBS,  Mr.  Willard,  Mr. 
Gale  and  cast  of  Glub  Matinee  high- 
lighted afternoon  session.  Mr.  Gale 
said:  "Responsibilities  of  radio 
sponsors  go  beyond  interest  in 
selling  effectiveness  of  commercial 
'messages.  General  Mills'  policy, 
recently  formulated  after  21  years 
of  broadcasting,  is  to  render  max- 
imum public  service  and  to  expand 
markets  for  benefit  of  the  producer 
rather  than  to  take  business  from 
competitors." 

At  evening  session  Capt.  Stassen 
declared  radio  is  one  great  hope  of 
a  world  seeking  to  live  in  peace. 
A  free  radio  for  all  the  world, 
Capt.  Stassen  said,  will  eliminate 
distrust,  prejudices  and  existing 
ignorances  between  all  people. 

MBS  American  Forum  of  the 
Air  originated  from  the  evening 
meeting  (see  separate  story, page 
44). 

Other  programs  originating 
from  St.  Paul  included  sustaining 
CBS  Behind  the  Scenes  and  Those 
Websters,  Dr.  Frank  Black,  guest 
conductor  of  KTCN  concert  orches- 
tra; addresses  by  E.  L.  Hayek, 
KATE,  director  11th  NAB  district, 
and  Esther  Van  Wagoner  Tufty, 
WWDC  Washington. 


Microscope  Men  Meet 

DR.  JAMES  HILLIER,  RCA  lab- 
oratory scientist,  described  the 
magnifying  of  a  particle  of  atomic 
structure  to  a  size  180,000  times 
greater  than  the  original  specimen, 
before  members  of  the  Electron 
Microscope  Society  of  America, 
meeting  at  Princeton  University 
Nov.  30-Dec.  1.  Perry  C.  Smith, 
RCA  Victor  Division  design  engi- 
neer, presented  a  paper  describing 
the  electron  microscope  accessories 
which  will  be  built  by  his  company. 


HEALTH  BY  RADIO 

WSAV  V-D  and  TB  Campaign  I 
 Termed     Successful  ' 

"RADIO  PROVED  its  worth"  in 
the  recent  health  campaign  in 
Savannah,  according  to  Dr.  Clair 
Henderson,  director  of  Savannah- 
Chatham  County  Health  Dept.,  af- 
ter a  broadcast  on  WSAV.  In  order 
to  "reach  the  masses",  public 
health  officers  secured  a  minimum 
of  six  transcribed  spots  daily  on 
WSAV,  supplemented  by  quarter- 
hour  transcribed  programs  by.  the 
U.  S.  Public  Health  Service,  and  a 
round-table  discussion  on  tubercu- 
losis and  venereal  diseases. 

Response  was  highly  successful 
in  the  campaign  to  get  the  public 
to  have  blood  tests  and  X-rays,  said 
Dr.  Henderson.  Approximately  75,- 
000  persons  were  X-rayed  and  had 
blood  tests,  in  response  to  the  sug- 
gestions on  WSAV.  It  is  expected 
that  the  radio  campaign  by  the 
Public  Health  Service  may  spread 
to  other  cities,  following  the  suc- 
cessful reaction  in  Savannah. 


THE  TRUTH 

YOU'VE  PROBABLY 
OVERLOOKED . . . 


CONCERNING 


OKLAHOMA  NETWORK 


Did  you  know  that  you  can  use  7  top  mar- 
ket   stations    for    approximately    HALF  THE 
COST    of    any    two    of    Oklahoma's  highest- 
powered   stations?    Yes,    the    OKLAHOMA  NET- 
WORK reaches  a  BIG  segment  of  Oklahoma's  buy- 
ing power  .  .  .  more  audience  at  a  lower  cost!  The 
OKLAHOMA  NETWORK  Stations  have  DOMINANCE  in 
their  markets — most  of  them   ALL  OF  THE   TIME!  Use 
all   7  stations  ...   or  as  few  as  three,  and   still  get 
the  network  rate! 
One  Contract — One  Contact — One  Statement! 


AMERICAN  BROADCASTING 
CO.,    INC.,   AFFILIATES  IN 
OKLAHOMA 


ROBERT  D.  ENOCH 
MANAGING  DIRECTOR 
APCO  TOWER,  OKLA- 
HOMA CITY  2,  OKLA. 


KADA — Ada 

KBIX   — Muskogee 

KCRC  -Enid 

KGFF  —Shawnee 

KOME-Tulsa 

KTOK  — Oklahoma  City 

KVSO  — Ardmore 


Page  48    •    December  10,  1945 


BROADCASTING    •  Telecasting 


Business  Leaders  plan  for 


*  T*e  Reynolds  Jfe*  Co  *f* 

Before  .  ,St0'^. 


Before  th  "'  •  •  . 

^m'jSS^M  >  «  I*h,   he  P°Wd"  Paste 


^««ing  that  it        ?      ^  a,Umi-m  foil  j-  EouisviI 


:atK>n  of  a,V„.t™tnbut'on  which  „„_.  ™ployed  i„  thes« 


A"™p°na„t  contr;ut.         L,on  a~ate,y  se;r-p/-t3,  mati„ 

cation  of  aircrpf?      butl°n  which  emPioyed  fn  th 


With  the  present  , 

L' ls  «pected  i„  ,^1?'?"^  are  emDln,„-„„  .  '  °0t  ^  ™«dy 


 ^«»!«l3Sse^tt£ 

 — irjr- 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville.1* 


THE  Louisville  Times 

Radio   Station  WHAS 


Tclecasti 


December  10,  1945    •    Page  49 


KANSAS  CITY 


IS  A 

K 

O 

Z 

Y 

i 

MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO 

EVERETT  L.  DILLARD        ELIZABETH  WHITEHEAD 
(General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 
Ask  for  Hate  Card 


mflnflCEmenTjjjjf 

MARK  F.  ETHRIDGE,  publisher  of  the 
Louisville  Courier-Journal  &  Times,  op- 
erators of  WHAS,  returned  to  Washing- 
ton last  week  after  observing  national 
elections  in  the  Balkans  as  special  State 
Dept.  envoy.  Upon  his  findings  may  de- 
pend eventual  decision  of  U.  S.  to  give 
or  withhold  diplomatic  recognition  of 
governments  arising  from  Balkan  elec- 
tions. 

W.  T.  CRUICKSHANK,  manager  of 
CKNX  Wingham,  Ont.,  has  been  ap- 
pointed publicity  chairman  of  the  1946 
International  Plowing  Match  to  be  held 
in  Huron  County,  Ont.,  next  October. 
This  will  be  the  first  international  plow- 
ing match  since  1941  and  is  expected 
to  attract  farmers  from  all  parts  of 
North  America  and  some  200,000  spec- 
tators. 


ing  System,  are  in  Chicago  for  MBS 
board  of  directors  meeting.  Mr.  Weiss  1 
will  attend   New  York  annual  board 
meeting     of     Television  Broadcasters 
Assn.    before    returning  to  Hollywood 
headquarters  in  mid-December. 
EDGAR  KOBAK,  president  of  Mutual,, 
will  address  the  advertising  and  selling 
course  of  the  Advertising  Club  of  New 
York  on  Jan.  28,  a  postponement  from 
Dec.  3  made  necessary  because  he  had 
to  be  in  Chicago  on  that  date  for  Mu-  , 
tual  board  meeting. 

FANNEY  NEYMAN  LITVIN,  FCC  prin- 
cipal attorney,  is  in  Garfield  Hospital,  ! 
Washington,  recuperating  from  surgery 
recently  performed.  Her  husband,  Dr. 
Philip  Litvin,  a  major  in  the  Medical 
Corps,  now  is  on  terminal  leave  and 
shortly  is  to  retire  from  Army  service. 


OFF  CAME  their  coats  as  Frank  M.  Stanton,  CBS  vice-president  and  general 
manager,  and  J.  Kelly  Smith,  station  relations  director,  spoke  informally  to  CBS 
affiliates  in  a  meeting  at  New  Orleans.  Present  were,  from  left,  Wilson  Cobb,  WMAZ 
Macon,  Ga.;  Frank  Gaither,  WGST  Atlanta;  F.  C.  Sowell,  WLAC  Nashville,  Tenn.; 
Earl  Winger,  WDOD  Chattanooga;  W.  H.  Summerville,  WWL  New  Orleans,  CBS 
advisory  council;  Messrs.  Smith  and  Stanton;  John  M.  Rivers,  WCSC  Charleston, 
S.  O,  CBS  advisory  council;  Hoyt  B.  Wooten  (top  of  head),  WREC  Memphis;  C.  H. 
Crutchfield,  WBT  Charlotte;  Thad  Holt,  WAPI  Birmingham;  Frank  Crowther, 
WMAZ;  Tom  Holbrook,  WWL.  Sessions  were  held  for  two  days. 


GENE  WILLIAMS,  manager  of  KPRO 
Riverside,  Cal.,  has  returned  to  his  desk 
after  recovery  from  heart  attack  in  late 
August. 

W.  T.  KEMP,  formerly  in  sales  depart- 
ment of  Morten  Milling  Co.,  division  of 
Tex-O-Kan  Flour  Mills,  Dallas,  is  now 
assistant  to  W.  J.  HARPOLE,  principal 
owner  and  operator  of  KVOP  Plainview, 
Tex.  He  was  discharged  from  Army  sev- 
eral months  ago. 

KENYON  BROWN,  general  manager  of 
KOMA  Oklahoma  City,  arrived  in  Wash- 
ington last  week  for  conferences  with 
FCC  officials.  KOMA  was  granted  con- 
struction permit  last  month  to  increase 
power  from  5  kw  to  50  kw.  Station  pre- 
viously had  received  an  FM  grant. 
JAMES  D.  SHOUSE,  vice-president  of 
the  Crosley  Corp.,  Cincinnati,  in  charge 
of  broadcasting  (WLW),  has  been  ap- 
pointed a  member  of  advisory  commit- 
tee for  second  annual  Conference  on 
Radio  and  Business  to  be  held  next 
spring  under  sponsorship  of  College  of 
City  of  New  York. 

LT.  COL.  LESTER  LINDOW,  former 
manager  of  WFBM  Indianapolis,  has 
returned  to  this  country  after  14  months 
in  ETO.  He  has  been  deputy  public  re- 
lations officer  in  the  Berlin  area  since 
occupation  and  will  report  to  Radio 
Branch,  Army  Bureau  of  Public  Rela- 
tions, after  a  45-day  furlough. 
WILLIAM  O'NEIL,  president  and  gen- 
eral manager  of  WJW  Cleveland,  has 
been  appointed  director  of  radio  ac- 
tivities committee  for  1946  March  of 
Dimes  campaign. 

LEWIS  ALLEN  WEISS,  vice-president 
and  general  manager,  and  WILLET  H. 
BROWN,  vice-president  and  assistant 
general  manager  of  Don  Lee  Broadcast- 
Book  Preview 
HIGHLIGHTS  from  the  foreword  of 
Capt.  Harry  Butcher's  book,  "My  Three 
Years  With  Eisenhower",  were  drama- 
tized on  "Coming  Attractions"  program 
on  WNEW  New  York  on  Dec.  9.  Capt. 
Butcher  was  formerly  CBS  vice-presi- 
dent in  Washington.  Book  will  be  pub- 
lished early  next  year. 

Son  Is  Married 
JOHN  VINCENT  HOGAN,  son  of  the 
president  of  WQXR  New  York,  Dec.  4 
married  Madeleine  Miller  in  Tulsa, 
Okla.  Younger  J.  V.  Hogan  was  recently 
discharged  as  AAF  staff  sergeant. 


GENERAL  MILLS  INC. 
EYES  SPORTS  FIELD 

POSSIBILITY  that  General  Mills 
Inc.  may  again  enter  the  sports 
field  on  behalf  of  Wheaties  was 
seen  last  week  as  media  depart- 
ment of  Knox  Reeves  Adv.  Inc., 
St.  Paul,  reported  it  had  started  a 
survey  of  national  markets  to  de- 
termine what  stations  would  be 
available  for  broadcasts  of  major 
and  minor  league  baseball. 

Mrs.  Elizabeth  Reeves,  agency 
president,  said  stations  were  being 
approached  on  behalf  of  General 
Mills,  which  dropped  Wheaties 
baseball  broadcasts  in  1941  as  re- 
sult of  network  war  news  coverage, 
but  no  results  of  survey  were  re- 
leased. A  spokesman  said  no  con- 
tracts have  been  signed  with  sta- 
tions or  baseball  clubs,  and  the 
entire  project  was  described  as 
"future"  and  depending  "entirely 
upon  costs  and  time". 

General  Mills  pioneered  in  sports 
broadcasts  over  WCCO  Minneap- 
olis in  1933.  First  year  company 
spent  $20,000  for  sports  coverage 
on  WCCO,  WHO  Des  Moines,  and 
WOC  Davenport.  In  1937  the  com- 
pany introduced  dual  sponsorship 
of  sports,  splitting  budget  of 
$681,000  to  make  sportscasts  one 
of  radio's  best  revenue  sources. 
When  the  sportscasts  were  dropped, 
Wheaties  was  in  93  markets. 


Page  50    •    December  10,  1945 


WEST  VIRGINIA  Network  is  offering 
newspaper  version  of  its  "Washington 
Report"  program  heard  over  facilities 
of  the  regional  net.  Column  will  follow 
style  of  Sunday  evening  series. 

BROADCASTING    •  Telecasting 


MUSKOGEE, 


*7^e  CaCcf  Station 

From  Muskogee  .  .  . 

KBIX  serves  a  retail  area  comprising  approxi- 
mately 250,000  population  ...  a  wholesale 
area  of  over  500,000  population.  Annual  retail 
sales  of  Muskogee  alone  are  over  25  million 
dollars.  Located  at  the  fork  of  three  main  rivers, 
KBIX's  market  is  rich  in  agriculture,  with  such 
products  as  spinach,  peas,  beans,  cotton,  and 
corn.  A  top  ranking  potato  market,  cattle,  and 
poultry,  too — KBIX  is  the  listened-to  station  in 
this  area! 


250  WATTS 
1490  KC. 


affiliated  with  AMERICAN  BROADCASTING  CO.,  INC.,  OKLAHOMA  NETWORK  and 


RESPONSIBILIT 


American  Radio  is  an  established  responsibility.  It  offers  to 
voyagers  who  sail  the  charted  and  uncharted  seas  of  expres- 
sion a  beacon  by  which  to  steer  and  achieve. 

That  American  Radio  easily  excels  is  a  tribute  to  the  free 
enterprise  of  a  freedom-loving  people  and  their  mania  for 
expression.  And,  most  important  of  all,  those  who  listen  shape 
its  pattern.  That  the  manner  of  American  Radio  should  be 
AM,  FM,  Television  or  of  things  yet  to  come,  is  merely  a 
matter  of  mechanics. 

Fort  Industry  Company  stations  have  long  since  accepted  the 
fascinating  responsibility  of  American  Radio  in  a  far-reaching 
broadcasting  service  to  Toledo,  Lima  and  Zanesville  in  Ohio; 
Wheeling  and  Fairmont  in  West  Virginia;  Atlanta  in  Georgia; 
and  Miami  in  Florida.  These  cities  key  important  area  markets, 
whose  people  look  to  Fort  Industry  stations  for  the  pattern  of 
broadcasting  service  which  they  themselves  have  shaped. 

If  it's  a  Fort  Industry  station*  listeners  and  advertisers  bank  on  if! 


THE  FORT  INDUSTRY  COMPANY 

WSPD  WGBS  W  A  G  A  WWVA 

5.000  Watts  and  NBC  10,000  Watts  and  American  5,000  Watts  and  American  50,000  WoHs  ond  American 

TOLEDO,  OHIO  MIAMI,  FLA.  ATLANTA,  GA.  WHEELING.  WEST  VA. 


WHIZ  WMMN  WLOK 

250  Watts  and  NBC  5,000  Wotts  and  Columbia  250  Watts  and  NBC 

ZANESVILLE,  OHIO  FAIRMONT,  WEST  VA.  LIMA,  OHIO 


IF    IT'S    A    pORT    INDUSTRY    STATION'    YOU  CAN 


L   :  

The  People  Speak 

THAT  SURVEY  conducted  by  the  Division  of 
Program  Surveys  of  the  Bureau  of  Agricul- 
tural Economics,  Dept.  of  Agriculture,  and 
released  in  summary  by  the  FCC,  was  en- 
titled, "Attitudes  of  Rural  People  Toward 
Radio  Service". 

Someone  ought  to  do  a  piece  on  the  attitude 
of  Government  people  toward  Government 
surveys. 

If  you  read  the  FCC  release  covering  the 
survey  [Broadcasting,  Dec.  3]  you  may  have 
noted,  as  we  did,  an  attitude  or  two  on  your 
own:  an  attitude  on  the  part  of  the  release's 
author,  for  example,  not  to  believe  his  own 
eyes  after  he  had  scanned  the  survey  itself. 

This  attitude  was  apparent  especially  in 
the  circuitous  attempt  that  was  made  in  the 
FCC  release  to  prove  that  people  don't  like 
serial  stories  because  they  do.  That's  not 
exactly  the  situation,  but  after  wading  through 
the  verbiage  one  almost  arrives  at  such  a  puz- 
zling paradox. 

The  best  bet  is  to  get  a  copy  of  the  survey 
and  forget  the  summary  report.  The  survey  is  a 
workmanlike  and  intelligent  job.  The  summary 
report  on  the  survey  is  workmanlike  and  in- 
telligent, well  enough,  but  the  workmen  are 
applying  their  intelligence  in  a  different  di- 
rection. 

Is  programming  bad  or  is  it  good?  That's 
what  the  FCC  set  out  to  determine,  whether 
the  subject  fell  within  its  purview  or  not. 
The  survey  established  what  broadcasters  have 
been  saying  all  along— that  programming 
must  be  good,  or  the  people  would  reject  it. 
The  survey,  we  state,  established  this.  But 
the  SUMMARY  on  the  survey,  released  by 
the  FCC,  contends  that  people  have  no  basis 
of  comparison— leaving  the  strong  implica- 
tion, consequently,  that  the  interviewee 
wouldn't  know  a  good  thing  if  he  saw  it,  be- 
cause he  never  had  seen  it. 

In  one  place,  the  SUMMARY  on  the  survey 
states:  "Most  rural  listeners  seem  to  take  radio 
programming  for  granted." 

Not  that  this  is  an  unusual  circumstance, 
since  most  Americans  take  everything  from 
Government  agencies  to  streamlined  airplanes 
for  granted,  but  it  is  unique  that  no  such 
editorial  comment  is  made  in  the  survey  itself. 

The  FCC  release  observes  that  rural  lis- 
teners "are  not  inclined  to  think  of  themselves 
as  being  in  a  position  of  judgment  regarding 
the  kind  of  programs  that  should  be  on  the 
air".  This  virtue,  commended  to  the  attention 
of  some  in  our  Government  who  are  more 
sensitive  to  their  own  critical  qualifications, 
belies  itself — for  the  survey  itself  establishes 
that  most  rural  people  like  American  radio. 
Since  that  is  the  case,  they  listen  to  it  be- 
cause they  like  it — and  not  because  they  find 
it  deficient. 

In  other  words,  you  don't  go  to  the  theater 
to  shalce  hands  with  the  usher. 

There  was  evident  throughout  the  prepara- 
tion for  this  survey  an  endeavor  on  the  part 
of  FCC  representatives  to  draft  questions  of 
the  you  -  don't  -  like  -  American  -  radio,  do-you? 

Page  54    •    December  10,  1945 


order.  Such  a  question  was  that  ringer,  "What 
kind  of  programs  on  the  radio  don't  you  care 
anything  about?  Why  don't  you  care  for  that?" 

But  despite  that,  the  Bureau  of  Agricul- 
tural Economics — which  conducted  a  fair  and 
laudable  survey  and  reported  it  honestly — 
found  that  rural  people  do  like  American  radio. 

The  endorsement  implicit  in  the  survey  is 
tempered,  to  say  the  least,  in  the  FCC  release. 
Whether  this  is  by  design,  and  for  a  purpose 
not  yet  clear,  has  not  emerged.  At  all  events,  it 
is  refreshing  to  note  that  Americas  rural 
dwellers — "who  are  not  inclined  to  think  of 
themselves  as  being  in  a  position  of  judgment 
regarding  the  kinds  of  programs  that  should 
be  on  the  air" — do  have  sufficient  judgment  to 
inspire  the  following  comment  (taken  from 
the  survey)  :  "A  majority  of  rural  radio  own- 
ers—have no  feeling  that  present  radio  pro- 
gramming is  inadequate". 

It's  a  hard  pill  to  swallow  for  those  in  high 
places  who  have  been  telling  the  people  that 
listeners  don't  like  American  radio— to  be  re- 
butted by  the  people  themselves,  who  right- 
eously say  they  do. 


Worth  Supporting 

PRESIDENT  TRUMAN  certainly  didn't  have 
radio  in  mind  when  he  made  his  proposal  for 
settling  major  labor  disputes.  Nevertheless, 
his  proposal  would  prove  of  great  benefit  to 
the  public,  and  to  radio.  It  warrants  radio's 
unstinting  support,  because  it  follows  true 
democratic  and  typically  American  processes. 

In  brief,  the  President  would  let  labor  unions 
and  employers  fight  it  out,  no  holds  barred  and 
may  the  best  man  win,  when  the  fight  would 
not  affect  the  public  interest  to  any  great  de- 
gree. If  the  public  interest  were  seriously  af- 
fected, however,  labor  and  management  would 
have  to  submit  their  controversy  to  a  Federal 
fact-finding  panel  before  labor  could  strike. 
The  panel  would  make  public  the  facts  and 
let  public  opinion  force  a  settlement  on  the 
basis  of  those  facts. 

In  terms  of  broadcasting,  a  Jimmy  Petrillo 
no  longer  could  deprive  a  network  and  all  its 
affiliated  stations  of  musicians  without  warn- 
ing— or  without  stating  his  case  to  the  Gov- 
ernment and  the  public.  On  the  other  hand,  the 
Government  would  not  be  meddling  into  every 
little  local  labor  dispute  when  the  parties  felt 
it  would  be  better  for  them  to  fight  it  out  on 
their  home  grounds. 

That  Congress  is  weary  of  labor-manage- 
ment wrangling  was  evident  in  bills  introduced 
last  week.  Rep.  McCormack  (D-Mass.),  Ma- 
jority Leader,  promised  to  call  up  this  week 
the  Norton  Bill  (HR-4908)  which  gives  the 
President  what  he  seeks.  Similar  legislation 
was  introduced  in  the  Senate.  The  President's 
message  specifically  covered  communications, 
which,  of  course,  embraces  broadcasting,  as  a 
critical  industry. 

The  President's  proposal  is  far  from  a  com- 
plete answer  to  the  country's  labor  problems. 
The  Wagner  Act — which  already  has  become 
unglued  in  vital  places — needs  fixing.  Labor's 
total  exemption  from  the  anti-trust  laws  re- 
quires review  and  legislative  realignment. 
More  lively  labor  committees  in  Congress,  less 
union-dominated  and  less  politically  conscious, 
could  be  performing  the  service  expected  of 
them  by  making  the  legislative  shoe  fit. 

But  President  Truman  has  taken  a  long  step 
toward  solution  of  the  immediate  problem 
which  is  becoming  increasingly  vexatious 
daily — major  strikes.  For  radio,  where  conti- 
nuity of  public  services  is  the  life  blood,  the 
Truman  plan  is  admirably  suited. 


ROBERT  TAYLOR  BARTLEY 


WHEN  NAB  and  FM  Broadcasters  Inc. 
decided  a  few  weeks  ago  to  merge, 
with  both  AM  and  FM  handled  by 
one  industry  trade  association,  industry  ranks 
were  scanned  for  an  NAB  FM  Department 
director  familiar  with  all  phases  of  broad- 
casting. 

Inevitably  the  selection  was  Bob  Bartley, 
who  had  been  deep  in  both  NAB  and  FM 
activities  for  some  years.  Mr.  Bartley  is  some- 
thing of  an  FM  pioneer,  having  served  as 
executive  secretary  to  John  Shepard  3d,  Yan- 
kee Network  president,  and  later  as  Yankee 
vice-president. 

The  name  FM  is  synonymous  with  Mr.  Shep- 
ard, who  for  years  has  operated  FM  outlets 
in  New  England.  Later  Mr.  Bartley  was  sec- 
retary-treasurer of  American  Network,  pro- 
jected FM  hookup,  and  of  FM  Broadcasters 
Inc.  He  resigned  all  three  posts  to  join  NAB 
in  1943  as  Director  of  War  Activities  and 
later  Director  of  Government  Relations. 

Mr.  Bartley  now  presides  over  the  modern- 
istic office  suite  the  FM  Department  inherited 
from  FMBI  at  1730  I  St.,  N.  W.,  Wash- 
ington, eight  blocks  from  NAB  headquarters. 
However,  he'll  soon  have  to  share  some  of  his 
wide-open  spaces  (by  Washington  standards) 
with  NAB  overflow  as  the  trade  association 
expands. 

Wide-open  spaces  are  an  old  habit  with  Mr. 
Bartley,  because  he  spent  the  first  23  years 
of  life  in  assorted  Texas  spots,  among  them 
Ladonia,  Bonham,  Corsicana,  Waco,  Dallas 
and  a  hundred  or  two  others  where  he  put 
up  briefly  in  a  selling  episode.  Birthplace  was 
Ladonia  (May  28,  1909).  He  started  to  school 
at  Bonham  and  like  others  who  lived  some  dis- 
tance away  he  rode  horseback  to  the  school,; 
which  provided  parking  facilities  for  young' 
equestrians.  ', 

At  Highland  Park  High  School,  Dallas,  he 
played  back  on  the  football  team,  but  it  was 
the  inglorious  role  of  blocking  back.  By  the 
time  he  entered  Southern  Methodist  U.  at 
Dallas  he  had  played  enough  football,  and  any- 
how the  competition  was  stiff  among  the  Lone 
Star  tossers  and  their  forward-passing  grid- 
ders. 

At  SMU  he  took  the  business-stenographic 
course,  working  odd  hours  on  the  books  of  a; 
local  gas  appliance  firm.  After  two  years  at 
the  university,  he  ran  into  a  good  business 
opening  and  dropped  scholastic  pursuits  for 
a  run-down  filling  station  that  a  bank  helpec 
him  finance. 

Business  was  good,  after  he  got  the  place 
organized,  and  his  father  got  interested,  buyinf 
another  station  some  blocks  away.  After  sh 
(Continued  on  page  56) 

BROADCASTING    •  Telccastinj 


WWSW's  control  room  log  record  shows  four  Pittsburgh 
department  stores  reached  the  metropolitan 
Pittsburgh  audience  with  494  minutes  of  pro- 
gram time  for  a  typical  week  in  1945.  In  its  program  planning 
WWSW — the  station  that  believes  in  balance — rates  public 
service  first,  for  public  service  is  the  yardstick  of  a 
station's  value  to  its  community.  Pittsburgh's  depart- 
ment stores,  shopping  centers  for  this  great  metropolitan 
area,  work  hand  in  hand  with  WWSW's  public  service  policy 


WWS  W, Inc., Pittsburgh,  Pa.  Represented  by  forioe  and  Company 


Respects 


(Continued  from  page  5-4) 
months  the  younger  Bartley  sold  out 
at  a  nice  profit  and  took  over  man- 
agement of  his  father's  station.  He 
sold  it  two  months  later,  doing  nice- 
ly on  that  enterprise. 

Knowing  the  gas  appliance  busi- 
ness, he  took  a  job  with  Lone  Star 
Gas  Co.,  selling  appliances  in  towns 
served  by  the  utility.  That  utility 
angle  is  significant  in  his  career. 
When  sales  got  tough  after  the 
1929-30-31  market  slump  he  set  out 
for  the  nation's  capital  and  prompt- 
ly got  a  job  as  executive  secre- 
tary to  the  Public  Utility  Holding 
Company  inquiry  conducted  by  the 
House  Committee  on  Interstate  and 
Foreign  Commerce,  serving  under 
Dr.  Walter  M.  W.  Splawn,  special 
counsel  for  the  committee. 

Out  of  that  investigation  came 


the  basis  for  the  Communications 
Act  of  1934,  the  Securities  &  Ex- 
change Commission  Act  and  the 
Western  Union-Postal  merger. 
When  Dr.  Splawn  was  named  an 
Interstate  Commerce  Commission 
member,  he  took  Mr.  Bartley  along. 

When  the  FCC  succeeded  the  old 
Radio  Commission  in  1934,  Mr. 
Bartley  was  named  Director  of 
the  Telegraph  Division,  headed  by 
Commissioner  Irvin  Stewart.  The 
division  system  was  abolished  by 
the  FCC  in  1937  and  Mr.  Bartley 
moved  over  to  the  Securities  & 
Exchange  Commission  as  a  securi- 
ties examiner.  Then  he  got  the  of- 
fer from  Mr.  Shepard  in  1939  and 
his  career  has  been  strictly  radio 
ever  since. 

Mr.  Bartley  married  Ruth 
Adams,  of  Washington,  in  1936. 
They  have  two  children — Jane,  7, 
and  Buck,  4.  He  is  a  member  of 


We're  Good  At 
Forging  Solid  Links! 

When  a  station  has  well-nigh  unhreakahle  ties  with 
many  local  advertisers — that's  the  tip-off  to  the 
station's  selling  power! 

For  instance,  the  Fargo  Foundry  (of  all  things,  to 
get  results  from  radio!).  Without  a  break  in  ten 
years,  WDAY  has  broadcast  Fargo  Foundry's  pro- 
gram, every  week,  the  year  around,  to  the  Red  River 
Valley. 

But  Fargo  Foundry  is  only  one  of  eighteen  "locals" 
who  have  been  with  WDAY,  steadily,  from  ten  to 
twenty-three  years!  Give  you  any  ideas? 

WDAY,  inc 


z 


N.  B.  C 
FARGO,  N.  D. 

970  KILOCYCLES  .  .  .  SOOO  WATTS 
FREE  &  PETERS,  INC,  NATIONAL  REPRESENTATIVES 


Delta  Chi  fraternity  and  Univer- 
sity Club.  Favorite  pastimes  are 
horseback  riding  and  gardening. 
He  is  a  member  of  the  Christian 
Church. 

Many  have  known  Bob  Bartley 
for  years  without  learning  that  he 
is  a  nephew  of  Speaker  of  the 
House  Sam  Rayburn. 


SURPLUS  SALES  PLAN 
IS  UP  FOR  REVISION 

REVISION  of  the  system  of  sell- 
ing surplus  wartime  electronic 
equipment  will  be  considered  Tues- 
day at  a  meeting  of  Surplus  Prop- 
erty Administration  and  Recon- 
struction Finance  Corp.  officials 
with  Radio  Manufacturers  Assn. 

SPA  has  formally  recommended 
that  the  present  sales  plan,  by 
which  230  electronic  manufacturers 
act  as  sales  agents  for  RFC 
[Broadcasting,  Nov.  26],  be 
dropped.  As  policy-making  agency, 
SPA  advised  RFC  to  abandon  the 
plan  but  Sam  H.  Husbands,  RFC 
director,  withheld  action  at  RMA's 
request. 

Wholesale  dumping  of  electronics 
surplus  by  speculators  would  re- 
sult if  the  agency  system  were 
dropped,  RMA  contends.  Political 
pressure  is  being  brought  by  two 
syndicates  to  get  large  quantities 
of  electronics  surplus,  RMA  says. 

SPA  took  the  position  that  the 
surplus  disposal  contracts  do  not 
protect  adequately  the  Govern- 
ment's interests  in  failing  to  pro- 
vide direct  sales  to  veterans,  states, 
cities  and  other  subdivisions.  The 
230  agents  work  on  a  cost-plus 
basis,  which  some  SPA  officials  con- 
tend is  illegal. 

Leary  Retires 

AL  LEARY,  veteran  Canadian 
broadcaster,  has  retired  as  general 
manager  and  commercial  manager 
of  CHUM  Toronto  [Broadcasting, 
Nov.  12]  because  of  heart  condi- 
tion and  has  gone  to  La  Jolla,  Cal., 
for  six  months  for  a  complete  rest. 
He  has  sold  most  of  his  interest 
in  CHUM,  remaining  a  director. 
On  returning  to  Toronto  next 
spring  he  plans  to  open  a  radio 
advertising  agency. 

Present  to  Sibelius 

A  PHOTOGRAPHIC  copy  of  the 
original  manuscript  of  "Origin  by 
Fire"  was  presented  by  the  Ameri- 
can Broadcasting  Co.  to  Com- 
poser Jan  Sibelius  on  his  80th 
birthday,  Dec.  8.  Mr.  Sibelius  ,  had 
sent  the  original  work  to  Breitkopf 
and  Hartel  Music  Publishers  in 
Leipzig.  However  when  the  allied 
bombing  destroyed  the  plant  the 
manuscript  became  a  war  casualty. 
American  Broadcasting  Co.  dis- 
covered that  the  Boston  Symphony 
Orchestra  in  1938  had  performed 
the  piece  and  it  had  been  necessary 
then  to  transmit  portions  of  the 
work  from  Leipzig  by  radio  photo 
after  the  copies  of  them  had  been 
lost  in  regular  shipment.  With  the 
assistance  of  Associated  Music 
Publishers,  a  complete  score  has 
been  put  together,  photographed 
and  sent  to  the  Finnish  master. 


Television  Remotes 
Planned   by  CBS 

CBS,  whose  video  programming 
has  been  largely  confined  to  studio 
programs,  will  begin  picking  up 
remote  programs  within  the  next 
week  or  so,  starting  with  basket- 
ball games  from  Madison  Square 
Garden,  Ben  Feiner,  assistant  tele- 
vision program  director  of  CBS, 
said  Wednesday  at  a  joint  luncheon 
meeting  of  the  Art  Directors  Club 
and  the  Architectural  League  of 
New  York.  Within  60  to  90  days, 
CBS  hopes  to  have  mobile  equip- 
ment ready  for  telecasting  parades 
and   similar  events,  he  reported. 

Reporting  on  present  limitations 
of  television  programming  imposed 
by  lack  of  studio  space,  prewar 
equipment  and  the  like,  Mr.  Feiner 
said  many  of  these  problems  would 
be  solved,  within  the  next  few 
months.  He  cited  the  new  image 
orthicon  tube  as  an  example  of 
technical  progress  already  made. 
But  it  will  only  be  with  the  advent 
of  large-screen,  high  definition 
full  color  pictures  that  the  art 
director  will  really  come  into  his 
own  in  video  production,  Mr.  Feiner 
stated,  pointing  out  that  the  pres- 
ent black  and  white  pictures  on  a 
screen  nine  by  twelve  inches  make 
the  selection  of  costumes  that  blend 
properly  with  the  setting  a  matter 
of  minor  importance. 


Returns  to  Gillette 

BRIG.  GEN.  WILLIAM  A.  BAR- 
RON Jr.  has  been  elected  acting 
chairman  of  the  board  of  Gillette 
Safety  Razor  Co.,  Boston,  effective 
Jan.  1.  He  succeeds  S.  C.  Stample- 
man  as  chairman  at  expiration  of 
the  term  of  office,  April  16.  Gen. 
Barron  was  with  Gillette  as  direc- 
tor before  being  commissioned  in 
1942.  During  the  war  he  was  chief 
of  staff  of  the  First  Service  Com- 
mand, Boston. 


DINNER  attended  by  more  than  1,000 
people  from  all  over  the  country  was 
held  Dec.  9  at  Hotel  Commodore,  New 
York,  by  the  radio,  music,  refrigeration 
and  allied  industries  division  of  the 
Federation  of  Jewish  Philanthropies  of 
New  York.  Dinner  marked  opening  of 
division's  drive  in  behalf  of  federation' 
current  $30,000,000  campaign  for  build 
ing  fund  and  budget  needs  of  its  116 
affiliated  hospitals  and  welfare  agencies. 


KG 


\\  PACIFIC 
?a?  NORTHWEST 


I 

0 


KIRO 


^2s£  0?xie*tcUcf  Station 
50,000  Watts 
710  KC 
CBS 

SEATTLE  .  WASHINGTON 
Represented  by  FREE  &  PETERS,  Inc 


fj 


Page  56    •    December  10,  1945 


BROADCASTING    •  Telecastin 


Time  Buyers! 


CALL  ON 


WEAF  New  York 

WBZ  &  WBZA  Boston,  Springfield 

WGY  Schenectady 

KYW  Philadelphia 

WRC  Washington 

KDKA  Pittsburgh 

WTAM  Cleveland 

WOWO.  Ft.  Wayne 

WMAQ  Chicago 

KOA  Denver 

KPO  San  Francisco 


FOR  SUGGESTIONS 


•  Looking  for  a  time  buy  that's  just  your  dish?  Then  give  your  order  to 
"Spot."  Of  course  he  may  not  always  be  able  to  serve  you  the  exact  time 
you  were  eyeing— NBC  Spots  go  too  fast  for  that.  But  you  can  count  on 
"Spot"  to  suggest  the  best  available  period  in  the  house— to  help  you 
select  a  buy  that  will  get  results — and  to  show  you  the  way  to  results 
you  can  figure  in  dollars  and  cents. 

Call  on  "Spot"  today  for  suggestions  on  any  one  or  every  one  of 
NBC's  11  sales-leading  stations  in  11  sales-leading  markets.  Sales-leading 
because:  1.  They  broadcast  to  55%  of  the  radio  homes  in  the  United 
States.  2.  They  are  in  markets  where  buying  power  is  34.2%  higher  than 
the  country's  average.  3.  They  broadcast  the  finest  programs  on  the  air 
to  every  corner  of  these  rich  markets. 


NBCSP  T  SALES 


New  York,  Circle  7-8300  .  . .  Chicago,  Superior  8300  .  .  .  San  Francisco,  Graystone  8700 
Washington,  Republic  4000  .  .  .  Cleveland,  Cherry  0942  . .  .  Hollywood,  Hollywood  6161 
Denver,  Maine  621 1  ...  Boston,  Hancock  4239 


HARTFORD 
FARMS  of 
HARTFORD, 
MICHIGAN 

THE  LARGEST  FLOWER  BULB 
GROWERS  IN  AMERICA 


Will  enter  the  retail  market  in 
the  immediate  future,  using  100 
a  tat  ions  on   a   13   to  26  week 
schedule. 


HARTFORD  FARMS 
MERCHANDISE 

Has  been  retailed  to  th-e  Ameri- 
can puhlfc  by  every  leading 
nurseryman  in  the  country.  Lit- 
erally tens  of  millions  of  Hart- 
ford Farm  bulbs  have  contrib- 
uted to  the  exterior  and  interior 
beauty  of  the  Americwn  home 
in  every  state  of  the  union. 


HARTFORD  FARMS 
PRICE 

Will  be  consistent  with  a  com- 
mon sense,  direct  mail  offer; 
your  listeners  will  not  expect  an 
express  truck  to  deliver  a  ton  of 
landscaping  material  for  $1.00, 
but  what  they  do  expect  to  re- 
ceive they  will  receive. 


HARTFORD  FARMS 
GUARANTEE 

Will  be  specified  in  our  a 
tising  order  to  you  as  1 
unconditional. 


J.  C.  VAN  LIEROP,  PRESI- 
DENT OF  HARTFORD  FARMS, 
SAYS: 

"We're  going  into  the  retail 
business  with  the  same  policy 
we  have  used  for  years  in  our 
wholesale  trade.  This  policy  is 
simply  a  matter  of  giving  good 
service,  top  quality  and  an  hon- 
est guarantee  of  value  received." 


FOR  MORE  DETAILS 
WRITE,  WIRE  OR  PHONE 


Hi 


LEO  BOULETTE 
AGENCY 

THREE  RIVERS,  MICH. 


GEORGE  M.  BENSON,  Navy  lieutenant 
released  last  week  after  33  months  serv- 
ice as  radar  officer  with  Pacific  fleet,  has 
joined  the  Mutual  sales  organization  in 
an  executive  capacity.  Before  entering 
the  service  he  had  been  eastern  sales 
manager  of  the  Blue  network  for  18 
months  and  prior  to  that  had  served 
seven  years  on  NBC  sales  staff. 

JAMES    F.    BROWN,   recently  released 
from   Army    Signal    Corps   as  captain, 
has  joined  John  E. 


fm  r»i».u  Co.,  Chi- 
cago, as  salesman. 
Before  entering 
Army  in  1940,  he 
worked  as  freelance 
announcer  in  Chi- 
cago, Miami,  and 
New  Orleans.  In  ad- 
dition to  selling, 
Brown  also  will  han- 
dle promotion  for 
station  representa- 
tive firm. 

RICHARD  PHIL- 
LIPS, WGN  Chicago 
Mr.  Brown  traffic  department 

employe  on  military 

leave,   has   returned   after   four  years 

service  in  Navy. 

JACK  QUINN,  after  four  years  overseas 
with  RCAF.  has  joined  the  sales  staff  of 
CKMO  Vancouver. 

MILTON  SEROPAN,  released  from  the 
Merchant  Marine,  has  returned  to  the 
sales  staff  of  KPO  San  Francisco. 
BOB  BAKER  has  joined  KWG  Stockton. 
Cal.,  as  account  executive  replacing 
LES  JACOBSEN,  resigned. 

WMFF  Plattsburgh,  N.  Y.,  has  named 
Joseph  Hershey  McGillvra  Inc.  as  ex- 
clusive national  representative. 
JAMES  FRANCIS  DELANEY,  released 
from  service  as  captain  and  tank  com- 
mander in  Third  Army,  has  joined  sales 
staff  of  WFAS  White  Plains,  N.  Y.  He 
succeeds  GEORGE  PLONER,  resigned. 
MIKE  CASSIDY,  account  executive  at 
KUTA  Salt  Lake  City,  has  returned  to 
the  station  follow- 
ing 14  months  serv- 
ice in  Army  as  over- 
seas combat  corre- 
spondent. He  was 
heard  on  Mutual 
"Army  Service 
Forces". 


FORREST  H.  BLAIR 

has  returned  to  local 
sales  staff  of  KOIL 
Omaha  after  two 
years  service  In 
Navy.    He    was  in 
KOIL  regional  sales 
Mr.  Cassidy         office  before  enter- 
ing  armed  forces. 
WARD     INGRIM,    former  commercial 
manager  of  KFRC  San  Francisco  and 
for  ten  years  with  the  Don  Lee  net- 
work, has  Joined  the  sales  staff  of  John 
Blair  &  Co.,  Chicago.  Ingrim  has  been 
a  major  In  Army. 

WILLIAM  B.  FABER,  formerly  with 
Headley-Reed  Co.,  New  York,  and  re- 
cently discharged  from  the  Army  after 
four  years  service,  rejoined  organiza- 
tion on  Dec.  3. 

CHSJ  St.  John,  New  Brunswick,  Can- 
ada, 1000  w  on  1150  kc,  has  appointed 
Adam  J.  Young  Jr.  Inc.,  as  exclusive 
national  representative  In  the  U.  S. 
effective  Jan.  1. 

ALLAN  CORMACK,  released  from  U.  S. 
Navy  special  communications  service, 
has  returned  to  CBS  Hollywood  as  traf- 
fic manager. 

JACK  BRUMBACK,  San  Francisco  man- 
ager of  CBS  Radio  Sales  division,  has 
been  elected  secretary-treasurer  of  San 
Francisco  Mllline  Club. 

WPAT  Paterson,  N.  J.,  has  appointed 
Joseph  Hershey  McGillvra  Inc.,  New 
York,  as  station  representative. 

PHIL  STEITZ,  Mutual  Chicago  network 
salesman,  has  Joined  WBBM  Chicago 
local  sales  department.  Before  Joining 
Mutual  he  was  with  NBC  Spot  Sales. 
TOM  M.  RAY,  Los  Angeles  manager  of 
Katz  Agency,  publishers'  and  stations' 
representatives,  has  resigned  to  become 
associated  with  his  father  in  the  auto- 


mobile agency  business.  Succeeding  him 
is  S.  J.  REULMAN,  formerly  of  Katz 
Agency  Chicago  office  and  for  past  year 
manager  of  W.  F.  Coleman  Co.,  Los 
Angeles  (publishers'  representatives). 


KORET  CO-OP  SHOWS 
START  IN  FEBRUARY 

KORET  OF  CALIFORNIA,  San 
Francisco,  manufacturers  of  wom- 
en's sportswear,  and  their  distribu- 
tors are  starting  sponsorship  of 
their  first  venture  in  big-name  tal- 
ent in  a  transcribed  quarter-hour 
show  titled  Show  Stoppers  once  a 
week  on  160  stations  throughout 
the  country  on  varying  starting 
dates  from  Feb.  2  to  9. 

Show,  packaged  by  Music  Corp. 
of  America,  dramatizes  events  lead- 
ing up  to  the  moment  when  the  star 
"stopped  the  show".  Jim  Ameche 
will  host  the  program  each  week. 
Stars  scheduled  to  appear  include 
Hildegarde,  Eddie  Cantor,  Jack 
Benny,  Frank  Sinatra,  Rudy  Val- 
lee,  Barry  Fitzgerald,  Bob  Burns, 
Hazel  Scott  and  others.  Program 
also  will  use  nationally  known  peo- 
ple other  than  stars  of  radio,  stage 
and  screen,  such  as  boxing  cham- 
pions, famous  playwrights,  song- 
writers, etc. 

Co-operative  show,  sponsored 
dually  by  Koret  of  California  and 
its  distributors  locally,  is  an  open- 
end  transcription  designed  to  allow 
local  commercials  in  the  160  out- 
lets. Paul  Dudley  will  write  and 
produce  Show  Stoppers  in  conjunc- 
tion with  Abbott  Kimball  Co.,  New 
York,  agency  handling  the  account. 
Contract  is  for  26  weeks. 


Television  Society 

FULL  MEMBERSHIP  meeting  of 
American  Television  Society  will 
be  held  Dec.  13  at  8  p.m.  at  the 
Cordele,  Ga.,  Celebrates     Barbizon  Plaza  Hotel,  New  York 

City.  Guests  addressing  the  group 
will  be:  Noran  Kersta,  NBC  tele- 


POST-HUNT  display  Is  proudly  made 
by  Ralph  Hollars,  WWNC  Asheville, 
N.  C,  salesman,  of  181  lb.  eight  point 
buck  he  bagged  in  area  near  Asheville. 


WMJM-MBS  Affiliation 

IN  CELEBRATION  of  the  affilia- 
tion of  WMJM  Cordele,  Ga.  with 
Mutual,  Nov.  26,  advertisers  of 
the  city  and  surrounding  county 
joined  in  a  sponsored  special  sec- 
tion of  the  Cordele  Dispatch  pro- 
claiming the  event.  Six-page  paper 
carried  four  pages  of  local  ads 
bordering  a  week's  schedule  of  the 
station,  in  addition  to  two  news 
pages,  devoted  mostly  to  radio  news. 

Regular  edition  of  paper  ran 
complete  story  of  "M"  Day,  when 
station  joined  Mutual  in  the  Cor- 
delia Hotel. 


vision  manager,  speaking  on  "Ap- 
proval of  Image-Orthicon  Televi- 
sion"; Samuel  H.  Cuff,  general 
manager  of.  WABD  New  York, 
"Use  of  Film  Transcriptions — 
Actual  Live  Talent  Studio  Broad- 
casting in  Television  Broadcast- 
ing"; Paul  Mowery,  American  di- 
rector of  television,  "Latest  Pro- 
gram Experiment  of  American  Tel- 
evision"; Bob  Emery,  director  of 
WOR  New  York  television  and) 
president  of  Television  Producers; 
Assn.,  "The  Brownstone  Theateri 
and  Television." 


For  Top  Availabilities  and 
Prompt,  Accurate  Service  in  Omaha 

Call 
WEED  &  CO. 


New  York 
iderbilt  6-4542 

Boston 
aboard  4677 


Chicago 
Randolph  7730 


Detroit 
Randolph  5382 

San  Franciseo 
Yukon  1899 


MUTUAL 


KBON 


OMAHA 


t4W 


Page  58    •    December  10,  1945 


BROADCASTING    •  Telecastin 


RADIO'S  HILARIOUS  COMEDY  OF  DOMESTIC  LIFE 


Year  after  year  voted  among  radio's  top  comedy 
teams,  EASY  ACES  is  one  of  radio's  great  comedy 
shows.  Says  Fred  Allen,  "Goodie  Ace  is  America's 
greatest  wit".  Says  Frank  Fay,  "Jane  Ace  is  the  best 
comedienne  in  the  land".  Everybody  knows  them. 
Everybody  loves  them.  Now  for  the  first  time  avail- 
able to  local  and  regional  sponsors  in  a  series  of 
transcribed  quarter  hours. 


RITE  FOR 
/AILABIUTIES 


W*E  or  hits 

mil  If  c°MPm 

HOH>YWOOD 


BROADCASTING    •  Telecasting 


December  10,  1945    •    Page  59 


CHICAGO 

5000 WATTS  560KC 


THE  ONLY 
CHICAGO 
STATION 
WITH  24 

HOUR  NEWS 
SERVICE 

UP— PA— INS 


0$M 


Via1 


CHICAGO  CUBS 
BAS'  'ALL  FOR  1945 


National  Representative 
250  PARK  AVE.,  NEW  YORK 


Page  60    •    December  10,  1945 


RGEnCIES  # 


NORTON  W.  MOGGE,  Los  Angeles 
manager  of  J.  Walter  Thompson 
Co.,  and  a  pioneer  In  western  ad- 
vertising, has  been  elected  vice-president 
of  the  agency.  JOHN  A.  PRIVETT  Jr., 
with  Navy  release,  has  rejoined  the 
agency  as  account  service  representa- 
tive. MARGOT  MALLORY,  former  fa- 
shion copywriter  of  Stern  Bros.,  New 
York,  has  been  added  as  fashion  and 
foods  copywriter. 

LT.  COMDR.  LEE  RINGER,  for  past 
three  years  assigned  to  Navy  public  re- 
lations, welfare  and 
recreation  duties, 
now  on  terminal 
leave,  has  returned 
to  the  Los  Angeles 
agency  bearing  his 
name.  He  goes  on 
inactive  duty  In 


Lt.  Comdr.  Ringer 


late  December. 
JUNE  BEAVAN,  for- 
merly of  CJVI  Vic- 
toria, has  joined 
Frontenac  Broad- 
casting Agency,  To- 
ronto, as  continuity 
editor. 

DAVE  MCMILLAN 

has  been  appointed 
vice-president  and  general  manager  of 
Grant  Advertising  of  Canada,  Toronto. 
HARRY  MITCHELL,  vice-president  of 
J.  Walter  Thompson  Co.  who  has  been 
in  charge  of  the  Detroit  office,  is  being 
transferred  to  Chicago  with  return  of 
FRED  FOY  from  military  service  to  his 
former  post  of  Detroit  vice-president. 
Detroit  office  of  agency  will  continue  to 
handle  the  Ford  account,  but  under 
auspices  of  agency's  New  York  office  in- 
stead of  Chicago. 

MAX  G.  HOLLAND,  discharged  after 
two  and  a  half  years  In  the  Army,  has 
returned  to  Malcolm  Howard  Adv.,  Chi- 
cago, as  account  executive.  A  non-com- 
missioned officer,  he  was  attached  to 
Infantry  Headquarters,  Third  Army,  at 
Nuremberg. 

PAUL  O.  MICHELSON,  released  from 
Navy  as  ensign,  has  been  named  copy 
chief  of  Knollin  Adv.,  West  Coast  agen- 
cy. He  will  divide  time  between  San 
Francisco  and  Los  Angeles  offices. 
HELEN  D.  HALL,  formerly  with  Research 
Institute  of  America,  Oakland,  Cal.,  has 
been  appointed  account  executive  by  Ad 
Freed  Adv.,  Oakland.  Accounts  under 
her  supervision  are  Hersch  Coast  Milli- 
nery Stores,  Crescent  Jewelers  and 
Louis-Barton-Foster  Insurance  Agency. 
CECIL  HACKETT,  radio  director  of  Ab- 
bott Kimball  Co.,  New  York,  is  leaving 
for  West  Coast  in  about  three  weeks  to 
supervise  recording  of  "Show  Stop- 
pers", transcribed  series  to  be  spon- 
sored by  Koret  Of  California  on  160  sta- 
tions. 

NAT  A.  BENSON,  formerly  with  BBDO 
New  York,  has  Joined  the  copy  staff  of 
Wendell  P.  Colton  Co.,  New  York. 
DONALD  CALHOUN,  former  copy  writer 
at  McCann-Erickson,  New  York,  and  re- 
cently discharged  from  the  Navy  as 
ensign,  has  rejoined  agency  as  a  group 
head  In  creative  department. 
WILLIAM  BITTEL  Jr.  and  WILLIAM 
GRESSLEY,  recently  discharged  from 
the  Army,  have  rejoined  Kenyon  & 
Eckhardt,  New  York,  as  account  man- 
ager and  member  of  production  staff, 
respectively. 

DONALD  MAGGINI  has  been  appoint- 
ed director  of  motion  picture  opera- 
tions for  Kenyon  &  Eckhardt,  New 
York. 

CURTIS  G.  PRATT,  recently  discharged 
as  a  colonel  from  the  Army,  has  re- 
joined Young  &  Rublcam,  New  York, 
as  vice-president  and  supervisor  of  ac- 
counts.  He  entered  service   in  1942. 
RUFUS    CHOATE,  recently  discharged 
from  the  Navy,  has  rejoined  Donahue 
&  Coe,  New  York,  as  vice-president. 
MURRAY  BOLEN,  West  Coast  radio  di- 
rector of  Compton  Adv.,  Hollywood,  has 
been  named  as  agency  vice-president. 
CORNWELL  JACKSON,  Hollywood  vice- 
president  of  J.  Walter  Thompson  Co., 
is  in  New  York  for  three-week  home 
office  conference. 

NIEL  HEARD,  account  executive  of 
Garfield  &  Guild,  San  Francisco,  has 


been  shifted  to  Los  Angeles  and  ap- 
pointed manager  of  the  agency's  office 
in  that  city.  J.  GAY  STEVENS,  acting 
manager,  has  been  made  service  direc- 
tor. 

JOSEPH  CHARBONEU,  formerly  of  The 
McCarty  Co.,  Los  Angeles  agency,  has 
Joined  Robert  F.  Dennis  Inc.  as  account 
executive. 

RAY  CLINTON,  with  discharge  from 
Coast  Guard  after  two  years  service, 
has  resumed  as  production  manager  of 
Philip  J.  Meany  Co.,  Los  Angeles  agency. 
WILLIAM  A.  WOOD,  Signal  Corps  pub- 
lic relations  officer,  with  release  from 
Army  has  rejoined  Raymond  R.  Mor- 
gan Co.,  Hollywood,  as  publicity  and 
public  relations  director. 
FEDERAL  ADV.,  New  York,  plans  to 
move  to  new  and  enlarged  offices  at  385 
Madison  Ave..  New  "York,  early  in  1946. 
RUSSELL  O'BRIEN,  for  13  years  as- 
sistant advertising  manager  of  National 
Biscuit  Co.,  has  joined  account  staff  of 
Benton  &  Bowles,  New  York. 
GEORGE  ROMAN,  released  as  chief  art 
director  from  Tactical  Doctrine  Train- 
ing Division  of  Army  Chemical  Warfare 
Service,  Edgewood  Arsenal,  Md.,  and 
formerly  with  Philadelphia  Evening 
Bulletin,  has  opened  The  Roman  Ad- 
vertising Agency,  17  E.  Saratoga  St., 
Baltimore. 

JAMES  G.  LAMB  Co.,  Philadelphia,  has 
changed  name  to  Lamb,  Smith  &  Kean 
and  moved  offices  to  1616  Walnut  St. 
JERROLD  C.  ARNOLD,  former  partner 
in  Logan  &  Arnold,  Los  Angeles  and 
New  York  agency, 
has  been  appointed 
vice  -  president  and 
director  of  Paul  E. 
Newman  Co.,  Los 
Angeles.  He  is  one- 
time manager  of 
Los  Angeles  office 
of  Beaumont  & 
Hohman  and  has 
been  in  West  Coast 
advertising  for  20 
years. 

CHARLES  H. 
GARDNER,  released 
from  Navy  as  lieu- 
tenant commander, 
has  returned  to 
Gardner  Adv.  Co.,  St.  Louis. 
MELVILLE  H.  SMITH  Jr.,  who  has  been 
co-director  of  agency  with  Mr.  Lamb, 
and  KENNARD  G.  KEAN  Jr.,  creative 
staff  head,  are  new  principals  in  firm. 
LAURIS  K.  TISCHLER,  advertising 
manager  for  J.  W.  Robinson  Dept. 
store,  is  now  account  executive  at  Jere 
Bayard  &  Assoc.,  Los  Angeles.  He  is  as- 
signed to  retail  and  fashion  accounts. 
HENRY  L.  SPARKS  has  been  appointed 
manager  of  publication  media  of  Young 
&  Rubicam,  under  ANTHONY  V.  B. 
GEOGHEGAN,  vice-president  in  charge 
of  media.  Sparks  has  been  with  Y&R 
for  15  years,  most  of  time  as  space 
buyer  in  media  department.  For  past 
year  he  has  been  account  executive  on 
Swan  Soap  account. 

ROBERT  G.  SPENCER,  recently  dis- 
charged from  Navy  and  former  pub- 
licity director  for  Houbigant  Sales 
Corp.,  New  York,  has  rejoined  company 
as  advertising  manager  and  publicity 
director. 

TOM  DENTON,  with  Navy  discharge, 
has  been  appointed  Hollywood  manager 
of  Geyer,  Cornell  &  Newell,  New  York. 
He  succeeds  MEL  WILLIAMSON,  re- 
signed. 

ABBOTT  KIMBALL  Co.,  New  York 
agency,  will  establish  San  Francisco 
office  at  425  Bush  St.,  In  January. 
Agency  services  account  of  Koret  of 
California,  San  Francisco  (women's 
apparel  designers). 

DONALD  BARR,  formerly  vice-president 
of  Birds  Eye-Snider  Inc.,  in  charge  of 
marketing,  joins  Young  &  Rubicam  Inc., 
in  an  executive  post  Jan.  4.  He  will  be 
headquartered  in  the  Hollywood  office. 
LEE  JACOBI,  former  public  relations 
manager  of  Seattle  Chamber  of  Com- 
merce, has  joined  staff  of  Mac  Wilkins, 
Cole  &  Weber,  Seattle. 
CAPT.  STEPHEN  E.  GEGUS  returned 
after  three  and  a  half  years  service  with 
armed  forces  has  Joined  Friend-Sloane 


Mr.  Arnold 


FIELD  STAFF  OF  BMI 
TO  MEET  DIRECTORS 

BROADCAST  MUSIC  Inc.  Board 
of  Directors,  at  its  regular  meeting 
will  hold  additional  sessions  of  con- 
ferences with  BMI  field  staff 
members  Dec.  12  in  New  York  City. 
Following  the  conferences,  the 
Board,  field  men  and  heads  of  vari- 
ous BMI  departments  will  be 
guests  at  a  dinner  held  at  the 
Waldorf-Astoria  that  evening. 

BMI  field  representatives  in  New 
York  today  (Dec.  10)  for  their 
annual  conferences  are:  Roy  Har- 
low, director  of  station  relations; 
Ralph  C.  Wentworth,  BMI's  repre- 
sentative in  the  South;  Glenn  R. 
Dolberg,  from  West  Coast;  Al  W. 
Marlin,  Central  West;  Linwood 
M.  Pattee,  Middle  West,  and  James 
L.  Cox,  eastern  representative. 

Board  meeting,  under  the 
chairmanship  of  J.  Harold  Ryan, 
WSPD  Toledo,  president,  will  be 
attended  by  John  Elmer,  WCBM 
Baltimore;  Carl  Haverlin,  MBS; 
William  S.  Hedges,  NBC;  Leonard 
Kapner,  WCAE  Pittsburgh;  Justin 
Miller,  NAB ;  Paul  Morency,  WTIC 
Hartford;  C.  W.  Meyers,  KOIN 
Portland;  J.  Leonard  Reinsch, 
WSB  Atlanta;  Joseph  McDonald, 
American;  Frank  K.  White,  CBS. 


Elgin  Show 

BOB  HOPE  and  Jack  Benny  head- 
line talent  for  fourth  annual  two- 
hour  Christmas  Show  sponsored  by 
Elgin  National  Watch  Co.  on  CBS 
stations,  Dec.  25,  Tuesday,  4-6 
p.m.  (EST).  Lineup  includes  Don 
Ameche  as  m.c,  Vera  Vague, 
Ginny  Simms,  Alan  Reed,  The 
Charioteers,  Arthur  Rubenstein. 
Ken  Carpenter  is  assigned  an- 
nouncer. Louis  Silvers  is  musical 
director,  with  Carroll  Carroll  su- 
pervisor of  writers.  Earl  Ebi  takes 
over  production  for  J.  Walter 
Thompson  Co.,  agency  servicing 
account.  Broadcast  is  in  conjunc- 
tion with  40th  anniversary  of  Elgin 
National  Watch  Co.,  and  will  be 
shortwaved  to  overseas  servicemen 
as  well  as  released  in  this  country. 


Adv.  Co.,  New  York,  in  an  executive 
capacity. 

ARTHUR  D,  TALBOTT,  formerly  with 
the  marketing  department  of  BBDO 
and  recently  on  active  service  with  the 
Navy,  joins  Agricultural  Advertising  & 
Research  Inc.,  New  York,  as  account 
executive. 


"/  had  to  move  upstairs  since  I  started 
those  spot  announcements  on 
WGAQ  Augusta,  Georgia." 


BROADCASTING    •  Telccastin 


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the  GEORGIAN  TRIO 


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Represented    by    THE    KATZ   AGENCY,  Inc 


ROADCASTING    •  Tel 


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December  10,  1945    •    Page  61 


Allied  Arts 


MAJ.  EDGAR  L.  FELIX,  on  Ipave  as 
director  of  Radio  Coverage  Reports, 
has  returned  to  the  U.  S.  after  ser- 
vice in  Pacific  theater  as  Signal  Corps 
allocations  officer.  He  Is  on  terminal 
leave  until  March  5  and  is  expected  to 
return  to  his  radio  survey  operations, 
which  have  been  in  suspension  during 
his  four  years  of  war  service. 
HAROLD  E.  KARLSRUHER,  general 
manager  of  Reconstruction  Finance  Di- 
vision, has  been  promoted  to  eastern 
regional  sales  manager  of  Emerson  Ra- 
dio &  Phonograph  Corp.,  New  York. 
PHILIP  WAGNER  has  been  appointed 
advertising  and  sales  promotion  man- 
ager for  Zenith  Radio  Corp.  in  area  of 
New  York  and  New  Jersey.  RALPH  O. 
MOREL  is  new  radio  sales  manager  for 
New  York  and  similar  post  in  New  Jer- 
sey, is  assigned  JAMES  F.  MCLAUGH- 
LIN. H.  E.  SWEENEY  becomes  parts 
and  service  manager  in  New  Jersey.  All 
have  been  with  firm  for  several  years. 
RUDY  TOLMAY,  after  three  years  with 
Marine  Corps,  returns  to  his  former  po- 


sition as  Columbia  Recording  Corp. 
district  manager  for  Philadelphia  and 
Baltimore  territories. 
ASSOCIATED  Music  Publishers  Inc., 
New  York,  has  extended  music  licensing 
agreements  with  KDTH  KFAB  KFOX 
KJBS  KLPM  KOIL  KTEM  WABY  WALB 
WBCM  WDNC  WHAS  WHDH  WJAR. 
L.  A.  WHEELOCK,  central  division  man- 
ager of  equipment  tube  sales  for  Syl- 
vania  Electric  Products,  has  added  duties 
as  western  manager,  supervising  equip- 
ment tube  sales  activities  for  mid-west 
and  far  western  territories. 
JUSTIN  J.  CALLAHAN,  broadcast  and 
communications  sales  engineer  now 
with  Federal  Telephone  &  Radio  Corp., 
Newark,  Is  father  of  a  boy  born  Nov.  26. 
COL.  ROBERT  H.  FREEMAN,  recently 
released  from  AAF  and  prior  to  his  Army 
career  chief  engineer  of  the  radio  divi- 
sion of  International  Telephone  &  Tele- 
graph Corp.,  has  been  appointed  sales 
manager  of  pulse  time  modulation  radio 
equipment  and  systems  of  Federal 
Telephone  &  Radio  Corp.,  an  IT&T  af- 


filiate. PTM  system  is  a  radio  tech- 
nique by  which  multiple  telephone  con- 
versations or  radio  or  television  pro- 
grams can  be  transmitted  simultaneous- 
ly over  same  radio  frequency. 
JOSEPH  M.  GOLDSEN,  formerly  re- 
search director  of  Nejelskl  &  Co., 
New  York,  management  counseling 
firm,  has  been  elected  vice-president  in 
charge  of  operations  of  company.  DR. 
JOHN  R.  P.  FRENCH  Jr.,  formerly  In 
charge  of  personnel  research  at  Har- 
wood  Manufacturing  Co.,  Marion,  Va., 
has  joined  Nejelski  &  Co.  to  direct 
training  programs.  Company  has  moved 
to  162  East  38th  Street,  New  York. 
ALLEN  A.  FUNT  RADIO  PRODUC- 
TIONS, New  York,  syndicater  of  "Funny 
Money  Man",  has  announced  that  pro- 
gram will  be  heard  on  KINY  Juneau 
and  KTKN  Kechikan,  Alaska,  starting 
this  month.  Negotiations  were  made  by 
Northwest  Radio  Adv.,  Seattle. 
SCHULBERG  &  RUBINE,  Hollywood, 
has  been  appointed  by  Ward  Wheelock 
Co.  to  handle  public  relations  for  "Re- 
quest Performance",  sponsored  by 
Campbell  Soup  Co.  on  CBS. 
GEORGE  C.  TANTY,  with  Crosley  Corp. 
for  14  years  as  merchandise  manager  In 
middle  west  and  Pacific  coast  areas, 
has  been  appointed  southwest  regional 
sales  manager.  INWOOD  SMITH  is  new 
regional  sales  manager  In  central  dis- 
trict Working  with  him  will  be  PHILIP 
W.  PUGH,  named  promotional  man- 
ager. 


ONE  OF  HIGHEST  INCOME  MARKETS  «  AMERICA 

— AMARILLO ! 


FACTS  AT  A  GLANCE 

•  KGNC's  376,650  population 
has  over  397  million  dollars  ef- 
fective buying  income. 

•  $3,420.00  per  family. 

•  $900.00  per  capita  income. 

•  The  station  which  has  influence 


is  wealth  i 

i  KGNC. 

Taylor  J-Jowi  Snowdj  n 

INCOME  FROM  CATTLE 

$41,600,000 

INCOME  FROM  OIL  AND  GAS 

$194,097,850 


INCOME  FROM  WHEAT 

$75,000,000 


LARGEST   CARBON  BLACK 
PRODUCTION   IN  THE  WORLD 


THE  FAMILY  STATION 
IN  THE  GREAT  PANHANDLE 

KGNC 

AMARILLO 
TEXAS 


AMERICAN  BROADCASTING 
LONE  STAR  CHAIN 


ROBERT  J.  McINTOSH,  released  as 
captain  from  active  duty  with  central 
district  Air  Technical  Service  Command. 
Chicago,  plani.  to  return  to  WGRC 
Louisville  upo.ii  separation  from  serv- 
ice. He  previously  handled  play-by-play 
accounts  of  Tri-City  basketball  games. 
He  has  been  executive  officer  and  chief 
of  press  ana  radio  branch,  public  rela- 
tions section,  ATSC. 

ERNIE  PEELER  has  been  assigned  to 
dally  mid-afternoon  newscast  on  KPRO 
Riverside,  Cal. 

WILLIAM  B.  SEARS  returns  to  KUTA 
Salt  Lake  City  as  special  events  and 
sports  director.  He  has  been  with 
Knox-Reeves,  San  Francisco,  as  radio 
director.  NELSON  HALL,  service  vet- 
eran, shifts  to  KUTA  as  newscaster 
from  KVNU  Logan,  Utah. 

GORDON  WILLIAMSON,  released  from 
RCAF  as  flight  lieutenant,  has  returned 
to  CFRN  Edmonton  as  sports  editor 
and  commentator. 

BILL  SLOCUM  Jr.,  special  events  man- 
ager of  CBS,  is  father  of  a  girl  born 
Dec.  1.  Mrs.  Slocum  Is  former  ANNE 
GILLIS  of  newsrooms  of  CBS  Washing- 
ton and  NBC  New  York. 
DOUGLAS  EDWARDS,  Paris  correspond- 
ent for  CBS,  is  father  of  a  boy  born 
Dec.  1  in  Atlanta. 

MILTON  CHASE,  Far  East  authority  of 
WLW  Cincinnati,  Dec.  7  addressed  a 
dinner  meeting  of  American  War  Dads 
in  Lexington,  Ky. 

AUSTIN  FENGER,  news  and  special 
events  editor  of  KSFO  San  Francisco, 
will  be  speaker  at  annual  convention 
of  California  Cattlemen's  Assn.  in  San 
Francisco,  Dec.  14-15. 

WILLIAM  L.  SHIRER,  CBS  correspond- 
ent covering  Nuremberg  trials  of  Nazi 
war  criminals  in  Germany,  concluded 
his  broadcasts  from  Nuremberg  Dec.  9 
and  is  enroute  home  to  this  country 
for  Christmas. 

TED  HUSING  and  his  assistant,  JIMMY 
DOLAN,  will  broadcast  the  Orange  Bowl 
game  between  the  U.  of  Miami  and 
Holy  Cross  on  New  Year's  Day  on  CBS. 
Gillette  Safety  Razor  Co.,  Boston,  is 
the  sponsor.  Agency  is  Maxon  Inc.,  New 
York.  It  will  be  Husing's  tenth  consecu- 
tive Orange  Bowl  broadcast  and  seventh 
under  Gillette  sponsorship. 

FRANK  La  TOURETTE,  western  divi- 
sion news  chief  of  American,  has  been 
named  editor  of  the  1946  edition  of  the 
San    Francisco    Press    Club's  annual 

"Scoop". 

CLIFFORD  EVANS,  WLIB  New  York 
news  commentator,  drops  his  daily  news 
broadcast  Jan.  1  to  devote  full  time  to 
his  duties  as  director  of  news  and  spe- 
cial events. 

MERRILL  MUELLER,  NBC  Pacific  and 
European  war  correspondent,  was  guest 
of  honor  at  a  farewell  party  given 
Greenwich,  Conn.,  by  the  veterans  of 
World  War  1  and  2  on  Thursday,  Dec. 
6.  Mueller  is  to  leave  for  London  on 
Dec.  10  to  join  the  NBC  news  bureau 
there. 

BILL  HART,  sportscaster  of  WCAU 
Philadelphia,  Nov.  27  married  Omar 
Gunkle  of  Schenectady,  N.  Y. 
KNOX  MANNING,  CBS  Hollywood  news- 
caster, is  narrator  on  the  Warner  Bros, 
short  film,  "The  Star  Spangled  City", 
which  relates  story  of  Washington,  D.  C. 


SBA  Award 

SPORTS  BROADCASTERS 
Assn.  at  its  regular  meeting  Dec. 
17  will  present  to  Princeton  U.  its 
second  annual  award  for  the 
college  or  university  with  the  1 
football  broadcasting  facilities. 
Ken  Fairman,  graduate  manager  of 
athletics  at  Princeton,  will  accept 
award  to  be  presented  by  Bill 
Slater,  SBA  president.  Last  year's 
award  went  to  Notre  Dame.  Associ 
ation,  made  up  of  network  and  sta- 
tion broadcasters,  meets  for  lunch 
each  Monday  at  Great  Northen 
Hotel,  New  York. 


Page  62    •    December  10,  1945 


BROADCASTING    •  Telccastin 


760  Kc. 
2500  W. 


FOR  FULL  COVERAGE  OF  HAWAII 


HONOLULU 


For  23  years,  KGU  has  given  continuous  broadcasting 
service — the  best  programs  and  the  biggest  names  in 
radio — to  the  ever  expanding  Hawaiian  market.* 


*  CIVILIAN  POPULATION  —  502,1 22 

Territorial  Board  of  Health  Estimates,  July  1,  1945 


RETAIL  SALES 


1944   $386,426,009 

1945  (9  Mo.)  .  .  $318,913,557 

Based   on    Sales   Tax  Collections 


NBC     IN     THE     PACIFIC     SINCE  1931 


Affiliated  with 

THE  HONOLULU  ADVERTISER 

fd 

Represented  by 

7 

THE  KATZ  AGENCY,  INC. 

OADCASTING    •  Telecasting 


December  10,  1945    •    Page  63 


: IM!!!         i^i; l:M,i;;. ^; .i;1,:;;,  p:.!-     .]:■•  I- !! : r ^i:.:]^,,  ■        V:;  j  I  -  :  !  :j 


WAR  SURPLUS 

TRANSMITTER 

50,000  WATTS 

(Medium  Frequency) 

r\ISEII-l\l'l!ITED 


RCA  TYPE,  50E  high  fidelity,  broadcast  transmit- 
ter, complete  with  console  control  panel.  Frequency 
range  between  550  and  1600  kilocycles,  for  opera- 
tion from  2300  volts,  50  cycles,  3  phase,  3  wire 
power  source. 

AVAILABLE  with  frequency  determining  parts,  in- 
cluding 2  RFA  type  TMV-1298B  crystal  units  for 
850  KC  operation.  Slight  modification  necessary  for 
60  cycle  modification. 

INSPECTION  REQUIRED  on  tubes  and  transform- 
ers to  determine  possible  damage  due  to  shipment. 

ON  DISPLAY  in  Washington,  D.  C.  Call  or  write 
to:  Chief  of  Electronics  Branch,  OSP — RFC,  811 
Vermont  Avenue,  N.  W.,  Phone:  Executive  3111. 

If  you  desire,  credit  terms  can  be  arranged. 

Reconstruction  Finance  Corporation 

A  Disposal  Agency   Designated  by   the   Surplus  Property  Administration 
811  Vermont  Avenue,  N.  \T. 
Washington,   D.  C. 


Spoiisors  $A 


BORDEN  Co.,  New  York  (Borden's 
Instant  Coffee),  has  started  a  17- 
city,  41-station  campaign  of  spots, 
live  participations  and  complete  local 
programs.  Stations  included  are:  KECA 
WGN  WCAO  WBAL  WFBR  WCOP  WBZ 
WNAC  WJW  WTAM  WGAR  WWJ  WXYZ 
WISN  WABC  WOR  ^fNEW  WQXR  WLIB 
WAAT  WPEN  WIBG  WIP  WCAU  WWSW 
WJAS  WCAE  KQV  WIBX  WGR  WEBR 
WCPO  WLW  WOOL  WBNS  WMBR 
WJAX  KMOX  WOL  WINX  WMAL.  More 
stations  will  be  added.  Agency  is  Ken- 
yon  &  Eckhardt,  New  York. 
RECORD-ALBUM-OF-THE-MONTH,  New 
York,  has  placed  account  with  Chernow 
Co.,  New  York.  Radio  will  be  used. 
WILLIAM  A.  PLUDO,  former  vice-presi- 
dent in  charge  of  sales  and  publicity, 
has  been  named  executive  vice-presi- 
dent in  charge  of  merchandising,  adver- 
tising and  publicity  of  Adam  Hat  Stores 
Inc.,  New  York.  MAXWELL  I.  SCHULTZ, 
business  consultant,  has  been  named  a 
director  of  the  company,  and  ROBERT 
TANKOOS,  director  of  real  estate,  be- 
comes a  vice-president. 
GENERAL  FOODS  Corp.,  New  York, 
has  purchased  Mutual  program  "House 
of  Mystery"  from  Maxwell  Productions. 
Program  started  on  Mutual  in  Jan.  1945 
as  five-weekly  quarter-hour  series.  Gen- 
eral Foods  purchased  program  as  pack- 
age from  Maxwell  in  September,  switch- 
ing to  half -hour  Saturday  morning  spot 
for  Post  Toasties.  Agency  is  Benton  & 
Bowles,  New  York. 

ART  METAL  WORKS  Inc.,  Newark,  will 
sponsor  a  yuletide  salute  on  full  CBS 
network  for  Ronson  cigarette  lighters 
and  lighter  accessories  on  Christmas 
day.  Titled  "Christmas  Musicade",  pro- 
gram is  sponsor's  largest  show  to  date 
and  will  include  top  stars  of  entertain- 
ment world.  Burgess  Meredith  will  con- 
duct program.  Company  plans  annual 
radio  presentations  of  this  type  several 
times  a  year  on  holidays  when  Ronson 
reaches  business  peak  for  gift  purposes. 
Agency  is  Cecil  &  Presbrey,  New  York. 
EMERSON  DRUG  Co.,  Baltimore,  has 
acquired  two  products,  Tips,  a  breath 
sweetener,  and  Nips,  an  antacid,  for- 
merly manufactured  by  R.  I.  Runner 
Co.,  Wheeling.  Present  advertising 
plans  for  1946  are  not  completed,  but 
are  expected  to  include  radio,  accord- 
ing to  McCann-Erickson,  New  York, 
agency. 

CURT  A.  ABEL,  released  as  major  in 
the  Army,  and  J.  P.  DEL  AFIELD,  for- 
merly with  Benton  &  Bowles,  have  been 
appointed  associate  merchandising  man- 
agers with  General  Foods  Corp.,  New 
York.  JAMES  D.  NORTH,  released  from 
AAF  as  major,  has  rejoined  General 
Foods  as  assistant  merchandising  man- 
ager. 

WALTER  BAKER  Co.,  Dorchester,  Mass. 
(Baker's  DeLux  Cocoa),  has  extended 
its  contract  for  participations  three 
times  weekly  on  the  Arthur  Godfrey 
program  on  WABC  New  York.  Company 
also  sponsors  cut-ins  twice  weekly 
every  other  week  on  WTIC  WEAF  WBZ 
WBZA  KOMO  WLW  WWJ  KPO  KFI 
WRC.  Agency  is  Benton  &  Bowles,  New 
York. 

JEAN  SCHUTTER  CANDY  Co.,  Chicago 
(Old  Nick,  Bit-O-Honey),  sponsors 
"Fred  Waring  Program"  on  Christmas 
Day  only,  11-11:30  a.m.,  first  Waring 
program  sponsored  since  NBC  started 
daytime  series.  Agency,  Schwimmer  & 
Scott,  Chicago;  Carl  F.  Kraatz,  account 
executive. 

S  &  W  FINE  FOODS  Inc.,  San  Fran- 
cisco (food  products),  on  Dec.  31  starts 
sponsorship  of  Rex  Miller's  quarter-hour 
thrice-weekly  commentary  on  39  sta- 
tions of  Pacific  Coast  Don  Lee-Mutual 
network.  Contract  is  for  52  weeks.  Agen- 
cy is  Brisacher,  Van  Norden  &  Staff. 
San  Francisco. 

PURPLE  BLADES  Inc.,  San  Francisco, 
is  starting  largest  consumer  advertising 
campaign  in  history  of  firm,  with  Gar- 
field &  Guild  as  agency  representative. 
Radio  will  be  used. 

NEW  LOCAL  sponsors  and  stations  to 
sign  syndicated  transcribed  Christmas 
shows  of  Kasper-Gordon  Inc.,  Boston, 
include  following  for  Dickens'  "A 
Christmas  Carrol",  half-hour  one-time 
program:  Harrington  Jewelers,  WCOL 
Columbus,  O.;  R.  L.  Ziegler  Co.,  WJJD 


I 


Bessemer,  Ala.;  Younker's  Dept.  Store, 
KRNT  Des  Moines;  Goodyear  Dept. 
Store,  WPAG  Ann  Arbor;  Union  Na- 
tional Bank,  KWTO  Springfield,  Mo.; 
A.  D.  Norton  Jewelers,  WENT  Glovers- 
ville,  N.  Y.;  Allen  Dairy  Products,  WGL 
Fort  Wayne,  and  Stations  WLEE  WKLA 
KOIL  KBIZ  WFAS  KFOR  KGMB.  For 
"Adventures  in  Christmastree  Grove", 
series  of  15  quarter-hour  transcribed 
shows  for  juveniles:  Goodyear  Dept. 
Store,  WPAG  Ann  Arbor,  Mich.;  Mer- 
kels  Dept.  Store,  KGLO  Mason  City,  la.; 
Belk's  Dept.  Store,  WOLS  Florence. 
S.  C;  Miller  &  Payne,  KFOR  Lincoln, 
Neb.;  Rucker-Rosenstock  Dept.  Store, 
WSSV  Petersburg,  Va.;  Stone  &  Thomas, 
WWVA  Wheeling,  W.  Va.  For  "Santa's 
Magic  Christmas  Tree",  15  quarter-hour 
juvenile  shows:  Sears  Roebuck  &  Co., 
KBIZ  Ottumwa,  la.;  and  stations  WKBV 
WTAL  KMYC  KPHO  WFAS. 
HENRY  W.  DOYLE  has  been  elected 
secretary-treasurer  and  advertising  man- 
ager of  Inter-American  Orange-Crush 
Co.,  international  subsidiary  of  Orange- 
Crush  Co.  Headquarters  are  Chicago. 
AMR  CHEMICAL  Co.,  Brooklyn  (AMR 
lighter  Quid),  is  now  sponsoring  "Songs 
by  Bing  Crosby",  recorded  program,  on 
WNEW  New  York,  Sun.  12-12:15  p.m.; 
participations  on  Alma  Bettinger  on 
WQXR  New  York;  spots  on  WHN  New 
York.  Agency,  Ellis  Adv.  Co.,  New  York. 
DONALD  B.  THURMAN,  former  lieu- 
tenant colonel  with  the  Army  Air 
Forces,  has  joined  the  marketing  coun- 
cil department  of  Standard  Oil  Co.  of 
New  Jersey.  He  will  assist  in  co-ordina- 
tion of  marketing  procedures  and  ad- 
vertising programs  of  foreign  and  do- 
mestic affiliates  of  the  company. 
GROLIER  SOCIETY,  New  York  (Book 
of  Knowledge),  Dec.  4  started  sponsor- 
ing Rod  Hendrickson,  philosopher,  on 
WEAF  New  York,  Tues.,  Thurs.,  Sat., 
8:45-9  p.m.,  for  52  weeks.  Agency,  Flana- 
gan Adv.  Agency,  New  York. 
WILLIAM  TOBEY,  advertising  manager 
of  Abraham  &  Strauss,  New  York,  has 
been  appointed  sales  promotion  man- 
ager. In  his  new  capacity  he  will  be 
responsible  for  all  phases  of  advertis- 
ing, including  newspaper,  magazine,  ra- 
dio and  television,  duties  formerly  held 
by  DOROTHY  E.  SWENSON,  who  re- 
tired Dec.  1. 

HELLER  BROS.,  New  York  (Juicy  Gem 
oranges),  starts  participations  in  "Doro- 
thy and  Dick"  program  on  WOR  New 
York  on  Dec.  19,  six  times  weekly.  Spots 
are  considered  for  other  local  stations. 
Agency  is  Hill  Adv.,  New  York. 
CONSOLIDATED  EDISON  Co.,  New 
York,  on  Dec.  10  starts  intensive  cam- 
paign to  include  radio  for  improvement 
of  lighting  in  homes,  stores  and  fac- 
tories. E.  F.  Jeffe,  vice-president  in 
charge  of  sales,  said  better  lighting 
would  help  check  crime  wave. 
NEW  BUSINESS  on  KYW  Philadelphia^! 
includes:  Elizabeth  Arden,  New  York 
(Pat-A-Pak),  through  Blaker  Adv.,  New: 
York,  four  station  breaks  weekly  for 
four  weeks;  American  Home  Products: 
Corp.,  New  York  (Hill's  Cold  Tablets).!, 
through  Dancer-Fitzgerald-Sample,  New  Me 
York,  quarter-hour  "Musical  Clock" 
three  days  weekly  for  19  weeks;  Herman 
Basch    &    Co.,    New    York  (Hammer 

(Continued  on  page  66) 


I 


Page  64    •     December  10,  1945 


BROADCASTING  • 


SOUND    EQUIPMENT  -  preeisionizetl  —mechanically  and  electronically  -/or  finer  performance 


@utten6ead  'PenfantHtutce  t&at  exceeds  SfcecCfceatcwa 


H  ere's  the  proof:  A  typical  pro- 
uction  line  frequency  pattern  is  reproduced 
jbove.  Lay  a  straight  edge  on  the  reference 
ands  at  the  inside  and  outside  of  the  record, 
i  [ote  how  closely  all  intermediate  frequencies 
•  shown  in  increments  of  500  cycles  from 
,000  to  10,000  at  the  outside  —  actually  hold 
flat  tolerance  close  to  ±  ldb.  Note,  too,  that 
large  percentage  of  the  intermediate  fre- 
jiencies  hold  this  tolerance  to  8,500  cyles 
lid  beyond. 

I  This  is  actual  performance,  mind  you.  Yet 
(iirchild  cutterhead  specifications  —  superb 


as  they  are  —  only  promise  a  flat  within  ± 
2db  to  8,000  cycles. 

This  cutterhead  test  is  typical  of  the  superb 
overall  performance  of  the  Fairchild  Portable 
Recording  System:  Precision  control  of  the 
33-3  rpm  and  78  rpm  turntable  speeds  elimi- 
nates all  "WOW".  Evenness  of  speed  is  ob- 
tained by  a  carefully  calculated  loading  of  the 
drive  mechanism  to  keep  the  motor  pulling 
constantly;  by  careful  alignment  of  all  drive 
parts  that  might  cause  intermittent  grab  and 
release;  by  carefully  maintained  machine  tol- 
erances in  all  moving  parts.  And  unlimited 


frequency  selection  —  from  4,000  to  10,000 
cycles  with  an  available  boost  of  0  to  20  db  — 
compensates  for  brilliance-loss  at  the  slower 
33.3  rpm  speed  and  for  response-deficiencies 
of  disc  material,  line  or  speaker  by  electron- 
ically boosting  the  higher  frequencies  from 
4,000  on  up  to  10,000  cycles.  Likewise,  the 
bass  from  20  to  100  cycles  can  be  boosted  for 
comparable  reasons,  with  no  effect  on  highs. 

For  further  Fairchild  Portable  Recorder 
information  address:  New  York  Office:  475  - 
10th  Avenue,  New  York  18;  Plant:  88-06 
Van  Wyck  Boulevard,  Jamaica  1,  N.  Y. 


Sponsors  gj& 


(Continued  from  page  6A) 
Brand  fur  process),  two  participations 
weekly  on  Ruth  Welles  program  for  13 
weeks  through  Kelly  Nason  Inc.,  New 
York;  Pure  Food  Co.,  Mamaroneck. 
N.  Y.  (Herb-Ox  bouillon  cubes),  three 
weekly  participations  in  Ruth  Welles 
program  for  13  weeks  through  J.  M. 
Mathes  Inc..  New  York;  G.  Washington 
Coffee  Refining  Co.,  Morris  Plains,  N.  J., 
Jour  one-minute  announcements  week- 
ly for  three  weeks  through  Ruthrauff  & 
Ryan,  New  York;  Confections  Inc.,  Chi- 
cago, station  break  weekly  for  30  weeks, 
through  Ollan  Adv.,  New  York. 
MARK  C.  BLOOM,  Los  Angeles  (gas 
service  stations),  Dec.  18  starts  sponsor- 
ing twice-weekly  morning  quarter-hour 
program  on  KHJ  Hollywood.  Contract 
is  for  52  weeks.  Raymond  Keane  Adv., 
Los  Angeles,  has  account. 
PAUL  CRISS  FOOD  MARKET,  River- 
side, Cal.,  in  late  November  started  par- 
ticipation In  weekly  half-hour  news 
and  recorded  musical  program,  "Fon- 
tana  Hour",  on  KPRO  Riverside.  Other 
sponsors  Include  Mickels  Liquor  Store, 
Tontana  Motors  Co.,  Ray  Dowd  &  Son 
(building    contractors),    E.    J.  Morris 


(electrical  appliances). 
November,  contracts  a 
Placement  direct. 

LURGE  JEWELRY  Co.,  Los  Angeles  (re- 
tail, wholesale),  has  appointed  Robert 
F.  Dennis  Inc.,  Los  Angeles,  to  handle 
national  advertising. 

KING  JEWELRY  Co.,  Los  Angeles  (re- 
tail). Dec.  3  started  sponsoring  thrice- 
weekly  transcribed  quarter-hour  "Musi- 
cal Milestones"  on  KMPC  Hollywood. 
Contract  is  for  52  weeks.  Agency  is 
Raymond  Keane  Adv.,  Los  Angeles. 
NATIONAL  DRUG  &  CHEMICAL  Co., 
Montreal  (CBQ  cold  tablets),  has  started 
one-minute  spots  on  40  Canadian  sta- 
tions. Agency  is  McKim  Adv.,  Montreal. 
OXO  (Canada)  Ltd.,  Montreal  (food 
concentrates),  has  started  five-minute 
children's  program  on  a  number  of  Ca- 
nadian stations  in  French  and  English. 
Agency  is  McKim  Adv.,  Montreal. 
TAYLOR  AUTOMOBILE  Co.,  Los  Ange- 
les (used  cars),  in  mid-November  started 
sponsoring  weekly  quarter-hour  "Bill 
Cunningham— News"  on  KHJ  Holly- 
wood. Contract  is  for  52  weeks.  A.  W. 
Stowe  Adv.,  Los  Angeles,  has  account. 
HOTEL  MARK  HOPKINS,  San  Fran- 
cisco, has  started  using  thrice  daily  spot 
announcement  schedule  on  KSFO  San 
Francisco.  Honlg-Cooper  Co.,  San  Fran- 
cisco, has  account. 

IDEAL  PUBLISHING  Corp.,  New  York 
(Personal  Romances  magazine),  on  Dec. 
10  starts   "The   Subject   is   Love"  on 


OFFICIALS  of  Whitehall  Pharmacal  Co.,  New  York,  makers  of  Anacine  and  spon- 
sors of  "Ellery  Queen"  on  CBS,  were  guests  of  Ruthrauff  &  Ryan  Inc.  and  CBS 
when  they  attended  a  broadcast  in  conjunction  with  a  supervisors  sales  conference 
in  New  York.  Shown  (1  to  r)  are  Del  Dunning,  Ruthrauff  &  Ryan;  L.  Bernegger, 
Whitehall  sales  manager;  Miss  Gertrude  Warner,  who  plays  Nikki  Porter  on 
"Ellery  Queen";  R.  G.  Rettig,  Whitehall  advertising  manager;  Watson  Lee,  CBS 
sales  department. 

WNEW  New  York  for  quarter-hour  three 
times  weekly.  Program  features  Shep- 
ard  Menken  reading  love  poems  by 
world's  outstanding  poets.  Contract 
placed  direct. 

SEARS  ROEBUCK  &  Co.,  San  Francisco, 
placing  direct,  has  started  sponsoring 
six-weekly    quarter-hour  program 


of 


We  Are  BMI. .  . 
HIT  TUNES  OF  THE  MONTH 

A  STRANGER  IN  TOWN  (Stevens) 
AFTER  ALL  THIS  TIME  (Chelsea) 
ARE  THESE  REALLY  MINE?  (Campbell-Porgie) 
COME  CLOSER  TO  ME  (Melody  Lane) 
EASY  STREET  (Vanguard) 
ESCUCHAME  (LISTEN  TO  ME)  (Pemora) 
INTO  THE  NIGHT  (BMI) 
JOSE  GONZALES  (Valiant) 
MORE  THAN  YESTERDAY  (Marks) 
NEVER  TOO  LATE  TO  PRAY  (Seneca) 
TELL  IT  TO  A  STAR  (Indigo) 
THE  MOMENT  I  MET  YOU  (Embassy) 
WALKIN'  WITH  MY  HONEY  (Republic) 
WAITIN'  FOR  THE  TRAIN  TO  COME  IN  (Block) 

These  Song  Hits  are  among  the  nation's  current  favorites  .  .  . 
the  better  musical  programs  will  spot  them  frequently  with  live 
performances,  on  records  and  transcriptions. 

THERE'S  A  BMI  HIT  FOR  EVERY  TYPE  OF  SHOW 


VIA  Broadcast  Music,  Inc 

U    5  8  0  FIFTH  AVENUE  ■  NEW  YORK  19,N.Y. 
^ — >  ^^^^^  y  \        .  . —  —  *  s 


Page  66    •    December  10,  1945 


music  and  commentary,  "Confidentially 
Yours",  on  KROW  Oakland.  Contract 
is  for  52  weeks. 

LEAN  PUBLICATIONS,  New  York  (Two 
to  Six  Magazine),  will  start  a  two-week 
spot  announcement  campaign  and  use 
participating  shows  on  Feb.  7.  Station 
schedule  as  yet  has  not  been  made  up. 
Agency  is  Friend-Sloane  Adv.,  New 
York. 

KNOX  GELATIN  Co.,  Johnstown,  N.  Y., 
has  bought  participations  on  Yankee 
Network  three  times  weekly  and  on 
WOR  New  York  "Food  and  Home 
Forum"  program  five  times  weekly  in 
campaign  to  end  Dec.  31.  Agency  is  Ken- 
yon  &  Eckhardt,  New  York. 
NOVA  SCOTIA  LIGHT  &  POWER  Co., 
Halifax,  is  using  five-minute  daily  pro- 
grams on  CHNS  Halifax  to  tell  of  war- 
time performance  and  postwar  plans. 
Account  placed  direct. 
HOWE  MARTYN,  advertising  manager 
of  Lever  Bros.  Ltd.,  Toronto,  has  been 
elected  a  director  of  the  company,  Pep- 
sodent  Co.,  and  Birdseye  Food  of  Can- 
ada. He  joined  Lever  Bros,  in  1940, 
shifting  from  McKim  Adv.,  Toronto. 
McCORMICK'S  Ltd.,  London,  Ont.  (bis- 
cuits), has  started  Sunday  quarter-hour 
transcribed  programs  on  a  number  of 
Canadian  stations.  Agency  is  McCon- 
nell,  Eastman  &  Co.,  Toronto. 
BURNILL'S  BOOK  STORE,  Toronto, 
has  started  thrice-weekly  spot  an- 
nouncements on  CKEY  Toronto.  Ac- 
count placed  by  Frontenac  Broadcast- 
ing Agency,  Toronto. 
BICK  &  OSTOR  Co.  Ltd.,  Montreal 
(Blue  River  diamonds  and  wedding 
rings),  plans  to  use  spots  and  time  sig- 
nals on  a  number  of  Canadian  stations. 
Agency  is  McKim  Adv.,  Montreal. 
PAUL  I.  NEDERMAN  has  been  appoint- 
ed general  sales  manager  of  Roma  Wine 
Co.,  San  Francisco.  He  has  been  spe- 
cial representative  for  firm  for  several 
years. 

HOTEL  FAIRMONT,  San  Francisco, 
with  opening  of  new  Tonga  Room  is 
using  heavy  spot  announcement  sched- 
ule on  KSFO  San  Francisco.  Placement 
is  through  Brisacher,  Van  Norden  & 
Staff,  San  Francisco. 
D  &  D  SOAP  Co.,  Oakland,  Cal.,  has 
named  Ad  Freed  Adv.,  Oakland,  to  han- 
dle account  for  Gleam,  new  soap  prod- 
uct "based  on  an  atomic  principle". 
Radio  will  be  tested  in  California,  to 
expand  with  distribution. 
CRESCENT  JEWELERS,  Oakland,  Cal.. 
has  signed  for  52-week  sponsorship  of 
news  program  on  KQW  San  Jose,  Cal., 
by  Carroll  Hansen,  station  news  editor 
recently  returned  from  Marine  Corps 
overseas  service.  News  summary  of  week 
is  scheduled  Sunday  5:30-5:45  p.m. 
Agency  is  Ad  Fried  Adv.,  Oakland. 
BILLINGS  LEY  Restaurant,  Los  Angeles, 
Nov.  26  started  using  total  of  106  spot 
announcements  on  KFAC  Los  Angeles. 
Contract  is  for  four  weeks.  Adolphe 
Wenland  Adv.,  Los  Angeles,  is  agency., 
BROWNING  KING  &  Co.,  New  York 
(men's  clothing),  Dec.  9  started  new 
Sunday  program,  "Lomax  Celebrity  Al 
l3um",  on  WOR  New  York.  Progratn 
features  Stan  Lomax,  sportscaster.  Con 
tract  for  13  weeks  was  placed  through 
Ray-Hirsch  &  Waterston  Co.,  New  York. 
BOND  STORES  Inc.,  New  York  (Bond 
Clothes),  Dec.  4  started  WOR  New  York 
newscasts  at  11-11:15  p.m.  three  times 
weekly.  Contract  for  52  weeks  placed 
through  Neff-Rogow  Inc.,  New  York. 
BLUE  RIBBON  Ltd.,  Winnipeg  (food 
products)  has  started  a  musical  quiz  on 
12  western  Canadian  stations,  flash  an 
nouncements  on  7  stations  and  daily 
newscasts  on  a  number  of  stations 
Agency  is  Cockfield  Brown  &  Co.,  Win- 
nipeg. 

BROADCASTING    •  Telecasting 


Target  practice  with  Relays  and  Keys 


... 

—  | 

b 

(Leff  fo  righi)  The  operator  punches  Ihe  problem 
data  on  tape,  which  is  fed  into  the  computer.  The 
solution  emerges  in  the  teletype  receiver.  Relays 
which  figure  out  the  problem  look  like  your  dial 
telephone  system. 


In  designing  the  gun-control  systems 
which  shot  down  enemy  planes,  Army 
ballistic  experts  were  faced  by  long 
hours  of  mathematical  calculations. 

So  Bell  Laboratories  developed  an 
electrical  relay  computer.  It  solved 
complicated  problems  more  accurately 
and  swiftly  than  40  calculators  work- 
ing in  shifts  around  the  clock. 

Resembling  your  dial  telephone  sys- 
tem, which  seeks  out  and  calls  a  tele- 
phone number,  this  brain-like  machine 
selects  and  energizes  electric  circuits  to 


correspond  with  the  numbers  fed  in. 
Then  it  juggles  the  circuits  through 
scores  of  combinations  corresponding 
to  the  successive  stages  of  long  calcula- 
tions. It  will  even  solve  triangles  and 
consult  mathematical  tables.  The 
operator  hands  it  a  series  of  problems 
with  the  tips  of  her  fingers  —  next 
morning  the  correct  answers  are  neatly 
typed.  Ballistic  experts  used  this  calcu- 
lator to  compute  the  performance  of 
experimental  gun  directors  and  thus  to 
evaluate  new  designs. 


In  battle  action,  Electrical  Gun  Di- 
rectors are,  of  course,  instantaneous. 
Such  a  director  helped  to  make  the 
port  of  Antwerp  available  to  our  ad- 
vancing troops  by  directing  the  guns 
which  shot  down  more  than  90%  of 
the  thousands  of  buzz  bombs. 

Every  day,  your  Bell  System  tele- 
phone calls  are  speeded  by  calculators 
which  use  electric  currents  to  do  sums. 
Even  now,  lessons  learned  from  the 
relay  computer  are  being  applied  to 
the  extension  of  dialing  over  toll  lines. 


BELL    TELEPHONE  LABORATORIES 


EXPLORING    AND    INVENTING,    DEVISING    AND    PERFECTING    FOR    CONTINUED     IMPROVEMENTS     AND     ECONOMIES     IN     TELEPHONE  SERVICE 


ROGER  ADAMS,  announcer  of  WADC 
Akron,  with  station  for  14  years,  has 
returned  to  WADC  post  after  re- 
lease  from    armed    forces.  Announcer 

Horace  norman,  in  aaf  for  four 

years,  returns  to  station  following  ser- 
vice release  as  does  KARL  OSBORNE, 
overseas  as  paratrooper  for  three  and  a 
half  years. 

CAPT.  TOM  DOLAN  GEOGHEGAN,  re- 
leased from  the  Army  Nov.  30,  has 
rejoined  the  announcing  staff  of 
WMAL  Washington,  American  station. 
He  is  known  on  the  air  as  Tom  Dolan. 
Before  joining  WMAL,  he  was  in  the 
radio  division  of  Ruthrauff  &  Ryan,  in 
Chicago  and  St.  Louis.  In  service,  he 
was  overseas  combat  correspondent  for 
the  "Fighting  AAF",  and  later,  producer 
with  the  AAF  Office  of  Radio  Produc- 
tion in  Washington. 

JACK  BENNY,  sponsored  on  NBC  by 
American  Tobacco  Co.  for  Lucky  Strike 
cigarettes,  announced  Dec.  2  that  he 
will  give  $10,000  in  prizes  to  people  who 
write  in  50  words  or  less  why  they 
"Can't   Stand"   him.   All   listeners  are 


PRODUCTIOnJ-Jf 


eligible  for  the  awards,  which  will  be 
divided  into  $2,500  first  prize,  $1,500 
second,  $1,000  third,  and  50  awards  of 
$100  each.  Prizes  will  be  paid  in  class 
G  Victory  Bonds.  No  time  limit  was  set 
for  the  contest.  Contest  is  a  personal 
matter  and  is  not  being  run  by  spon- 
sor, according  to  Ruthrauff  &  Ryan. 
New  York,  agency  in  charge  of  ciga- 
rette account. 

HAL  KOSUT,  WPAT  Paterson  an- 
nouncer recently  returned  to  station 
after  three  years  in  the  service,  was 
notified  last  week  that  his  book,  "We 
Prepare  the  Way",  combat  story  of  his 


WAVE 

ISN'T 
HANDING 

YOU  M*Y 

BUSSSSflBE  ^ 


„Be  the  rafio  watt- 


cessary 


to  reac 


for  it'- 


So  w>e 


think  yoxx 


d  d° 


v    bte  State,  you         l~  d  money-s*y 

o  by-pass  the  ^**^AVP.  ** 
better  to  by  V  t)  on  W 


LouisvUleTra 


dingArea- 


0f  Kentucky 


busy^  ,      .he  rest 


mbined. 
data 


T&e're 


not  dishing 


out  Bnocoi 


books,  gents1- 


H.B.C 


REPRESENTS 


Page  68    •    December  10,  1945 


outfit  overseas,  has  been  placed  in  120 
public  libraries.  Book  was  written 
while  Mr.  Kosut  was  overseas  In  ETO, 
and  was  published  by  a  German  anti- 
Nazi  printer  in  Alsfeld,  Germany. 
BOB  BRENNAN,  discharged  from  the 
Army  Medical  Corps,  has  rejoined  WPRO 
Providence  as  announcer. 
RICHARD  MULCAHY,  with  release  from 
Navy,  has  joined  KECA  Hollywood  as 
junior  writer. 

BERT  WINN,  former  program  director 
of  KROW  Oakland,  Cal.,  after  complet- 
ing year's  OWI  service  in  Hawaiian 
Islands,  is  in  California  awaiting  over- 
seas re-assignment  by  the  State  Dept. 
FORBES  ANDERSON,  new  to  radio,  has 
been  appointed  farm  director  of  KWG 
Stockton,  Cal.  He  replaces  FRANK 
KOZELUH,  resigned. 

DICK  McKNIGHT  is  teaming  with 
MARVIN  FISHER  and  HENRY  TAYLOR 

in  writing  scripts  for  the  CBS  "Jack 
Carson  Show". 

TOMMY  WILLIAMS,  announcer  of 
WPTF  Raleigh,  N.  C,  returns  to  sta- 
tion after  two  and  a  half  years  in 
Army. 

LT.  ROBERT  Le  MOND,  former  CBS 
Hollywood  announcer-producer,  is  now 
manager  and  AFRS  officer  in  charge  of 
Radio  Tokyo.  His  engagement  to  KAY 
SHAFFER,  formerly  of  CBS  Hollywood, 
has  been  announced. 

GEORGE  HOGAN,  discharged  from  the 
Navy,  has  rejoined  the  announcing  staff 
of  WOR  New  York. 

GEORGE  BARTHOLOMEW,  after  three 
years  service  in  Marines,  has  returned 
to  his  old  position  as  CBS  assistant  di- 
rector. LEE  VINES,  who  has  served  in 
the  Army  for  two  years,  rejoins  CBS  as 
staff  announcer. 

RALPH  ALLINGER,  released  from  Navy 
and  formerly  with  WABY  Albany,  N.  Y„ 
is  new  announcer  with  WFAS  White 
Plains,  N.  Y.  JOAN  SCHNEIDER,  who 
was  only  WFAS  woman  announcer  dur- 
ing war,  has  been  assigned  to  special 
production  work  in  assistance  to  RAN 
KALER,  WFAS  program  director. 
TED  SCHNEIDER,  recently  discharged 
from  the  Navy,  is  rejoining  WHN  New 
York  as  manager  of  daytime  program- 
ming, replacing  WAYNE  HUTCHINSON. 
BERT  FLEISHMAN,  conductor  of  early 
morning  "Chatter  Box"  program  on 
WFNC  Fayettesville,  N.  C,  is  soliciting 
Christmas  packages  from  listeners  for 
distribution  at  local  Veterans  Hospital. 
Christmas  day  program  is  scheduled. 
AL  ERSKINE,  recently  discharged  from 
Royal  Canadian  Corps  of  Signals  after 
three  years,  has  rejoined  the  announc- 
ing staff  of  CKMO  Vancouver. 
PEDE  WORTH,  KENNETH  ACKER- 
MAN  and  BOB  FRANKLIN,  recently  re- 
leased from  the  armed  forces,  have  re- 
joined the  announcing  staff  of  KQW 
San  Francisco. 

SILVIA  RICHARDS,  writer  of  CBS 
"Suspense"  scripts,  has  been  signed  by 
Warner  Bros,  to  work  on  adaptation  and 
screenplay  of  "The  Secret",  to  star  Joan 
Crawford. 

ART  DALY,  recently  returned  from 
Argentina  where  he  was  in  charge  of 
radio  for  Coordinator  of  Inter-Amer- 
ican Affairs,  has  joined  American  Hol- 
lywood production  staff. 
BEN  GAGE,  former  announcer  on  NBC 
Bob  Hope  show,  released  from  Army, 
married  Esther  Williams,  swimming 
champion  and  film  actress,  in  West- 
wood,  Cal.,  Nov.  25. 

FRANK  R.  KIRTON,  former  operator  of 
CKOC  Hamilton,  has  been  released  from 
RCAF  after  two  years  service  and  re- 
turned to  station  in  charge  of  transcrip- 
tion library. 

MARSHALL  SMALL,  back  at  KUTA 
Salt  Lake  City  after  AAF  service,  is  now 
chief  announcer  of  station.  PAUL 
COBURN  returns  to  KUTA  announcing- 
production  spot  from  sports  assignment 
with  KVNU  Logan,  Utah,  and  Inter- 
mountain  Network.  REGINALD  HAR- 
DEN, previously  with  KWK  KSD  WWL 
KALL,  is  new  KUTA  production  man- 
ager. 

RICHARD  GREENE,  recent  addition  to 
announcing  staff  of  WJTN  Jamestown, 


N.  Y.,  has  been  notified  by  RCAF  that 
he  may  be  called  as  witness  at  Nurem- 
berg international  war  crimes  trials.  He 
was  Italian  prisoner  of  war  in  early  part 
of  war,  recaptured  and  sent  to  German 
camp  in  1944  following  escape  attempt 
upon  Italian  capitulation.  At  German 
camp  he  was  placed  In  charge  of  all 
contact  with  German  officers,  Swiss 
Legation,  Red  Cross,  YMCA  and  British 
authorities  and  observed  several  atrocity 
incidents. 

TREVOR  SCHOFIELD,  former  lieuten- 
ant in  Canadian  army,  has  rejoined 
CFRN  Edmonton  as  head  of  continuity 
department. 

FRANK  J.  TATE,  in  Army  since  1942, 
has  returned  to  WCOL  Columbus,  O., 
as  continuity  director.  In  service  in 
South  Pacific,  he  set  up  WVMB,  Armed 
Forces  Radio  station  on  Emirau. 
NICK  GEARHART,  formerly  of  WBOW 
Terre  Haute,  joined  announcing  staff 
of  WOAI  San  Antonio  upon  discharge 
from  Navy,  where  he  was  radar  tech- 
nician. BILL  SHOMETTE,  WOAI  an- 
nouncer now  in  Army,  is  with  WVTM 
Manila. 

ELWOOD  STUTZ,  announcer  of  WIBG 
Philadelphia,  is  father  of  a  boy. 
JOHN  RUSHWORTH,  after  four  years 
in  Navy,  has  returned  to  WEEI  Boston 
in  charge  of  sound  effects  and  as  as- 
sistant in  production  department. 
ED  STEVENS,  formerly  with  Mutual 
and  American  networks  in  Los  Angeles, 
has  joined  announcing  staff  of  KFAR 
Fairbanks,  Alaska. 

WILLIAM  J.  REDDICK  Jr.  has  been  ap- 
pointed music  director  of  KPHO  Phoe- 
nix, Ariz. 

PAT  STANTON,  program  director  of 
WDAS  Philadelphia,  is  scheduled  to 
leave  for  Ireland  to  write  motion  pic- 
ture scenario  for  the  Eire  Government. 
FELIX  MEYER,  nationally  known  con- 
ductor, returns  to  WFIL  Philadelphia 
after  more  than  two  and  a  half  years 
in  Naval  Reserve.  He  resumes  his  post 
as  WFIL  musical  director  and  program- 
musical  director  of  WFIL-FM. 
ALBERT  CREWS,  NBC  producer  and 
director  on  leave,  has  arrived  in  Paris 
en  route  to  Biarritz  where  he  will  be 
branch  head  of  the  radio  department 
at  the  Army's  Biarritz  American  U. 
ADELE  HUNT,  editor  of  women's  fea- 
tures on  WPAT  Paterson  and  conduc- 
tor of  station's  "Hunt  for  Happiness" 
program,  was  main  speaker  at  meeting 
of  National  League  Of  Pen  Women  at 
Paterson  on  Dec.  8.  Topic  was  "The 
Ideological  Motif  for  Women  in  Radio". 
SGT.  JACK  MILLING,  former  program 
director  of  KAVE  Carlsbad,  N.  M.,  has 
been  appointed  new  program  director 
of  AFN-Berlin. 

FRED  COE,  NBC  television  producer,  is 
father  of  a  boy,  John  Hayden,  born 
Nov.  29. 

JIM  CONWAY,  in  the  Navy  for  three 
years,  has  returned  to  WBBM  Chicago 
announcing  staff. 
BOB  HORN,  disc  jockey  on  WIP  Phila- 
delphia, and  his  partner  in  jazz  con- 
cert promotion  at  the  Philadelphia  | 
Academy  of  Music,  Nate  Segall,  are  in- 
cluded in  Esquire  1946  Jazz  Year  Book  | 
biographies. 
CAPT.  WALT  SHELDON,  former  as- 
sistant program  director  of  WCAU  Phil- J 
adelphia,  is  back  in  U.  S.  after  three  [| 

(Continued  on  page  70) 


THERE'S  ONLY 


EMPIRE  STATE 
BUILDING 
but 


WHN  REACHES  2  NEW  YORKS! 


(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,40], 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
Metro-Goldwyn-Mayer— 
Loew's  Affiliate 


BROADCASTING    •  Telecastin 


WOAI 


I 


WOAI  announces  the  addi- 
tion to  its  staff  of  Mert  Em- 
mert  as  Farm  and  Ranch  Di- 
rector. Brought  up  on  a  farm, 
Mr.  Emmert  balances  practical 
experience  with  scientific 
training.  He  holds  a  B.S.  in 
Agriculture  from  Kansas  State 
College,  and  has  demonstrated 
his  ability  in  radio  as  agricultural  director 
for  leading  radio  stations. 

WOAI,  with  its  50,000  watts  and  clear 
channel,  covers  one  of  the  nation's  most 
important  rural  areas  with  programs  di- 
rected especially  to  the  interests  of  the 
farmer  and  rancher. 


OADCASTS 

This  expansive  territory  includes  the  Rio 
Grande  Valley  citrus  groves;  the  extensive 
truck  farms  of  the  Winter  Garden;  the 
Hill  Country,  world's  greatest  wool  and 
mohair  center;  the  Turkey  Triangle,  lead- 
ing in  the  production  of  the  famous  broad' 
breasted,  baby-beef  turkey,  as  well  as  other 
poultry;  millions  of  acres  planted  to  cot' 
ton;  and  a  great  ranching  empire,  rich 
with  fine  herds  of  Hereford,  Brahma,  and 
Guernsey,  Holstein  and  Jersey  Cattle. 

Service  to  listeners  is  what  gets  and 
holds  attention.  And  WOAI  is  constantly 
improving  its  service  to  the  backbone  of 
our  economy — the  people  who  work  with 
the  good  earth. 


mm 


iROADCASTING    •  Telecasting 


December  10,  1945    •    Page  69 


TECHniCBl|^ 


PBODUCTIpn^ 


(Continued  from  page  68) 
years  with  the  Army  In  China.  He  is 
awaiting  discharge. 

SHERWOOD  LORENZ  shifts  from  an- 
nouncing staff  of  WIP  Philadelphia  to 
that  of  WFIL  Philadelphia. 
BOB  WALTERS  has  joined  announcing 
staff  of  WPEN  Philadelphia.  He  was 
formerly  with  WMAJ  State  College,  Pa., 
where  he  helped  organize  staff. 
FAITH  HAWKINS,  member  of  the  pro- 
gram department  of  KYW  Philadelphia, 
and  daughter  of  GORDON  HAWKINS, 
educational  director  of  the  Westing- 
house  network,  and  Sgt.  Samuel  W. 
Jones,  AAF,  were  married  in  Philadel- 
phia Dec.  8. 

ART  GILMORE,  with  release  from  Navy 


as  lieutenant,  plans  to  re-enter  Holly- 
wood radio  as  announcer. 
HANK  GIBSON  has  been  signed  comedy 
writer    on    NBC    "College    of  Musical 
Knowledge". 

DUKE  NORTON,  former  radio  actor  re- 
leased from  Army,  has  joined  KPRO 
Riverside,  Cal.,  as  announcer. 
EDDIE  PARKS,  former  radio  partner  of 
FRANK  FAY,  comedian,  with  Army  dis- 
charge has  been  signed  by  Pine-Thomas 
Productions  for  lead  part  in  film  ver- 
sion of  CBS  "Big  Town". 
ROBERT  CLINE,  WGN  Chicago  sound 
effects  man  on  military  leave,  has  been 
released  from  service  and  returned  to 
WGN. 

GEORGE  KLEY  and  BUCK  FRANDO- 
LIG,  both  released  from  service  and  for- 
mer parttime  announcers  at  KOTA 
Rapid  City,  S.  D.,  have  joined  station 
as  fulltime  announcers. 


PIERRE  WEIS  released  from  the  Army, 
rejoins  sales  department  of  Lang-Worth 
Feature  Programs  Inc.,  New  York. 


Another  WHAM  service  to  the  140,518  farmers  of 
this  rich  Western  New  York  farmland 

6^30  to  6:55 

Every  morning  except  Sunday 

with 

TOM  MURRAY 

WHAM  Farm  Director 

and 

MAX  RANEY 

and  his  Hi-Boys 


Tom  Murray  interviews  County  Agent  and  a 
successful  area  farmer. 


MUSIC  .  .  .  ENTERTAINMENT  .  .  .  NEWS  FOR 
FARMERS  DIRECTLY  FROM  THE  FARM  FRONT 
.  .  .  FRIENDLY  CHATS  WITH  AND  BY 
SUCCESSFUL  FARMERS 

Another  one  of  the  programs  that  build  WHAM's 
listening  audience  . . .  that  help  make 

New  V„.i    _  ™ 


^esiem  New  Y0f* 

V  Affiliated  ""A 


with  the 

NATIONAL  BROADCASTING  CO. 


50,000  Watts  . . .  Clear  Channel  . . .  1180  on  the  Dial 

Rochester,  N.Y. 

Nat.  Representative,  George  P.  Hollingbery  Co. 


Page  70    •    December  10,  1945 


STANLEY  C.  REYNOLDS,  released  from 
Navy,  has  returned  as  chief  engineer  of 
KPRO  Riverside,  Cal.  Reynolds  is  credit- 
ed with  development  of  VT  fuse  which 
fires  shells  by  radar  and  played  part  in 
firing  of  atomic  bomb. 

WILLIAM  J.  HALLIGAN,   president  of 


Hallicrafters  Co., 


Mr.  Halligan 


Chicago,  will  direct 
new  amateur  radio 
activities  section  of 
Radio  Manufactur- 
ers Assn.  parts  di- 
vision. Himself  a 
licensed  amateur 
operator,  Halligan 
will  head  section 
devoted  to  promo- 
tion of  amateur  in- 
terests. 

W.  T.  BROWN, 
Los  Angeles  vice- 
president,  and  H.  A. 
WOLLENBERG,  San 
Francisco  vice-pres- 
ident of  Langevin 
Co.,  engineering  firm  and  maker  of 
broadcast  audio  equipment,  are  in  New 
York  for  head  office  conferences. 
JOHN  ROBERTSON,  control  operator  at 
WADC  Akron,  O.,  has  returned  to  his 
post  with  station  following  release  from 
AAF.  He  was  pilot  for  two  and  a  half 
years. 

BOB  ROYALL,  control  engineer  of 
WPTF  Raleigh,  N.  C,  returns  to  that 
post  following  three  years  service  in 
AAF. 

E.  FINLEY  CARTER,  formerly  vice- 
president  in  charge  of  industrial  rela- 
tions of  Sylvania 
Electric  Products 
Inc.,  New  York,  has 
been  named  vice- 
president  in  charge 
of  engineering. 
HOWARD  L.  RICH- 
ARDSON, former 
manager  of  person- 
nel administration, 
succeeds  him  as  di- 
rector of  industrial 
relations.  Mr.  Carter 
was  assistant  chief 
engineer  of  the  ra- 
dio division  of  Syl- 
vania for  a  number 
of  years  and  before- 
that  was  engaged  in  radio  development 
for  General  Electric  Co.  He  is  a  mem- 
ber and  a  director  of  the  Institute  of 
Radio  Engineers. 

KILBOURNE  CULLEY,  EDWARD  L. 
PHILBRICK,  NORMAN  H.  YOUNG,  and 
JOHN  P.  KELLEY  have  returned  to  en- 
gineering staff  of  WEEI  Boston.  Culley 
served  in  Navy  Amphibious  Forces; 
Philbrick,  also  in  the  Navy,  was  officer 
in  charge  of  Radio  Tunisia  and  assistant 


Fairchild  Oscillator 

DETAILS  of  a  test  oscillator,  a  de- 
vice to  aid  operation  of  military 
radar  equipment,  which  is  adaptable 
to  commercial  broadcast  and  ama- 
teur uses,  have  been  announced  by 
Fairchild  Camera  &  Instrument 
Corp.,  Jamaica,  N.  Y.  Coincident 
with  the  disclosure,  Fairchild  also 
announced  that  on  Dec.  1  general 
offices  and  all  manufacturing  facili- 
ties will  be  located  at  88-06  Van 
Wyck  Blvd.,  Jamaica.  The  test 
oscillator,  used  for  checking  speci- 
fic transmissions,  was  an  aid  to  the 
armed  forces  during  the  war  in  sep- 
arating enemy  broadcasts  from 
their  own.  It  can  be  used  in  radio 
and  television  laboratories  and  by 
amateurs. 


Mr.  Carter 


POLICE  DEPT.  of  New  York  City  has 
ordered  75  "walkie-talkies"— two-way 
portable  radio  sets— from  the  govern- 
ment for  use  on  patrol  motorcycles 
after  testing  sets  last  Monday  with  one 
motorcycle  and  two  radio  patrol  cars. 


to  materiel  officer  in  Bizerte  in  charge 
of  radio,  radar  and  sonar;  Young,  a 
captain,  Air  Technical  Service  Com- 
mand, served  at  Wright  Field,  Dayton, 
as  officer  in  charge  of  radio  counter- 
measures  and  at  Washington,  D.  C,  in 
International  Branch  screening  radio 
and  radar  requirements  for  foreign  gov- 
ernments; Kelley,  a  lieutenant,  saw  ac- 
tive duty  in  submarine  service  in  Asi- 
atic and  South  Pacific  theaters. 

GENERAL  TELEVISION  &  Radio  Corp., 

Chicago,  has  been  purchased  by  Porta- 
ble Products  Corp.,  Pittsburgh.  All  capi- 
tal stock  is  included. 

HOWARD  HARVEY,  KXOK  St.  Louis 
engineer,  has  returned  to  the  station 
after  two  and  a  half  years  as  civilian 
technician  in  radar  with  the  Bureau 
of  Ships,  U.  S.  Navy.  He  was  in  the 
Pacific  for  16  months. 
JACK  POND,  released  after  18  months 
in  the  Royal  Canadian  Navy,  has  re- 
joined the  engineering  maintenance  staff 
of  CKEY  Toronto. 

A.  N.  TODD,  formerly  chief  operator 
of  CKOC  Hamilton  and  recently  dis- 
charged from  Royal  Canadian  Navy 
after  nearly  three  years  service,  has 
been  appointed  chief  production  engi- 
neer in  charge  of  all  remotes,  tran- 
scription work  and  in  charge  of  the 
operation  staff. 

WALLY  PHILIPS,  WGN  Chicago  engi- 
neer on  military  leave,  has  returned  to 
the  station  engineering  department. 
ROGERS  MAJESTIC  Ltd.,  Toronto,  has 
been  designated  factory  representative 
in  Canada  for  Hallicrafters  receivers 
and  Amperex  electronic  tubes. 
BILL  ELSHEIMER  returns  to  engineer- 
ing staff  of  KOIL  Omaha.  For  more  than 
three  years  he  has  been  in  Army. 


Free  Press  Efforts 

OVERSEAS  PRESS  CLUB  has 
appointed  a  committee  on  the  free- 
dom of  the  press  to  cooperate  with 
the  efforts  made  by  all  agencies 
to  promote  the  freedom  of  the 
press  in  all  lands.  The  committee 
will  approach  the  subject  from 
the  angle  of.  the  working  foreign 
correspondents  as  well  as  the  pub- 
lishers and  radio  station  operators. 
The  committee  includes  Sonia  To- 
mara,  New  York  Herald  Tribune, 
Thomas  B.  Morgan,  WOV  New 
York;  W.  W.  Chaplin  and  H.  V. 
Kaltenborn,  NBC. 


TRADE  secrets  of  conductors  of  record 
shows  are  revealed  by  Illona  Kenney  in 
an  article  titled  "Meet  the  Disc  Jockeys" 
in  the  January  issue  of  "This  Month" 
magazine. 


You  can  cover  Ohio's  Third  Market  al 
less    cost.    American    Network  affiliate. 

Ask  HEADLEY-REED 


WFMJ 

YOUNGSTOWN,  OHIO 


BROADCASTING    •  Telecasting 


IT'S  NEVER  A  MATTER  OF  LUCK- 


TAKE  THE 
"LOCK-IN" 


1  It  is  "locked"  to  socket — solidly. 

2  It  has  short,  direct  connections 
• —  lower  inductance  leads  and 
fewer  welded  joints. 

3  Metal  "Lock-In"  locating  lug- 
also  acts  as  shield  between  pins. 

4  No  top  cap  connection 
head  wires  eliminated. 


^SYLVANIA! 


IT  can  never  be  a  hit  or  miss 
proposition  when  it  comes  to 
radio  tubes  manufactured  by 
Sylvania  Electric. 

Beginning  with  the  raw  materials 
that  go  to  make  Sylvania  tubes, 
you'll  find  Sylvania  chemical  and 
metallurgical  laboratories  testing 
every  part — experimenting  to  discover 
new  and  better  materials — new 
alloys,  new  compounds  for  further 
improving  Sylvania  Radio  Tubes. 

With  highly  sensitive  apparatus, 
measurements  are  made  to  determine 
power  output,  distortion,  amplifica- 
tion, fidelity.  Better,  more  faithful 
reproduction  of  your  broadcasting 
programs  is  assured,  when  receivers 
are  equipped  with  Sylvania  tubes! 
SYLVANIA  ELECTRIC  PROD- 
UCTS INC.,  Emporium,  Pa. 


SYIMNIA 

ELECTRIC 


MAKERS  OF  RADIO  TUBES;  CATHODE  RAY  TUdES;  ELECTRONIC  DEVICES;  FLUORESCENT  LAMPS,  FIXTURES.  ACCESSORIES;  ELECTRIC  LIGHT  BULBS 
SROADCASTING    •    Telecasting  December  10,  1945    •    Page  71 


BREMEN 


BROM 


2-6400 


.       vo^  «ectof 


2-5878 


October  3-9 » 


1945 


.      Radio  Compaq 


a«e^U^  —  - ^  ,tal  -  , 

WanS  •    tranter  ba|  *  ^ 

This  October  1&> 

39  000  hours,  a|teen  roinutes.  sinoe  our 

ti;e-ofonby 


a  lost 


^o/ootober  lb,  ^ 
l9  000  hours,  » roiWtes.  4    ,  our  ^ 

^'°f  kes  a  »ost  rer.ar^/^everr  days  ^ 

Tbis  raa^s_aQur  per^ 

•  ,  on  the  axr  t*g  \ov  your  tran  Cfaf0st  air 

^c.fi«Sisor,  tbe  tul5es 


c  on  trie  -n  tor  jr~-  ,   a  vn-  Ar-tri0UJ  >  Tnst  air 

* "  L  to  tbe  wrfW,,r 

according  ^u    the  fi?teeitu\,es  and  a 

traas^itter-r^^-"-  **"  .  ^  «*  have 

Vrtbt^o "circuit  ^  of  ^ration  oM^,  tae 


Wtl"  t.  on  of  tbe  20,  bave 

studio  d  0f  o,.«££  %  sponsor  cue 

Xt  no  time  in  «W  u?  allo*^ 

.  ^eeri^rfo^rlC- 


or  make  — 

1^a£V^»  tbe  cauable 
f/ans^ter  sta«-  _  truly 


i-.r 


Very  truly  yo^5 

v  -vf  Bremer 
Frank.  «l  Director 

Technical  ^  

— -— — "  of  v/aat 

Roek«8ter"___  


I 

I 


—  and  now  WAAT  buys  this 

new  Collins  5  lew  AM  transmitter 

39,000  hours  is  a  lot  of  satisfactory  service  on  anybody's  calendar!  And  only  fifteen 
minutes  lost  in  four  and  a  half  years  is  an  outstanding  record !  With  this  background 
of  satisfaction,  the  Bremer  Broadcasting  Corporation  ordered  its  new  5  kw  trans- 
mitter from  us — a  Collins  21  A. 

Reliability  is  a  Collins  tradition.  It  is  accomplished  by  thorough,  competent  engi- 
neering and  the  use  of  the  best  components,  operated  conservatively.  The  2 1  A,  like 
other  Collins  transmitters,  amply  fulfills  every  requirement  of  an  exacting  manage- 
ment and  operating  staff.  An  illustrated  bulletin  is  available  on  request. 

Write  us  regarding  your  requirements  for  AM  and  FM  transmitters,  amplifiers, 
and  studio  equipment.   Collins  Radio  Company,  Cedar  Rapids, 
Iowa;  11  West  42nd  Street,  New  York  18,  N.  Y. 


FOR  BROADCAST  QUALITY,  IT'S  .  .  . 


Just  a 
Simile 

Ordinarily  a  pup  and  a 
slipper  would  have  noth- 
ing in  common  with  a  ra- 
dio station.  But  WMMN  is 
not  an  ordinary  radio  sta- 
tion— hence  they  do. 

In  much  the  same  inti- 
mate, friendly  manner 
that  a  pup  takes  a  slipper 
to  his  master,  so  does 
WMMN  take  advertising 
messages  to  its  listeners. 

It  is  this  intimate, 
friendly  relationship  with 
a  host  of  real  people  that 
gives  you  the  tremendous 
advantage  at  WMMN  of 
One  of  America's  Great- 
est Direct  Response  Audi- 


Ask  a  Blair  Man 


Columbia  Network 


FRIRMDNT,  W.Vfl. 


PRomonon  ^ 


Mr.  Swisher 


Promotion  Personnel 
RALPH  STODDARD,  formerly  in  sales 
promotion  for  CBS  and.KJBS  San  Fran- 
cisco prior  to  the  war  and  until  recent- 
ly radar  electronics  inspector  for  the 
Navy,  has  joined  the  promotion  and 
publicity  staff  of  KGO  San  Francisco, 
handling  audience  promotion. 
ARDEN  E.  SWISHER,  merchandising 
manager  of  WNAX  Yankton,  S.  D.,  has 
been  appointed  sales 
service  manager  of 
The  Mid  -State 
Group  (WMT  KRNT 
WNAX).  New  de- 
partment under  his 
supervision  will  co- 
ordinate sales  effort 
between  advertiser, 
jobber,  sales  repre- 
sentative, broker 
and  retailer  in  each 
city.  Swisher  will 
headquarter  in  Reg- 
ister &  Tribune 
Bldg.,  Des  Moines. 
EVERETT  S.  PETERSON,  promotion  di- 
rector of  McClatchy  newspapers  and 
McClatchy  Broadcasting  Co.,  has  re- 
turned to  his  desk  following  five-week 
study  of  newspaper  and  radio  promo- 
tion programs  nationally.  BRADLEY 
RITER,  promotion  editor,  is  now  on  na- 
tional tour,  with  RAYMOND  H. 
RHODES,  promotion  research  analyst, 
to  make  similar  visits  to  various  cities. 
COMDR.  ERNEST  LEE  JAHNCKE  Jr., 
recently  returned  from  overseas  duty 
with  the  Navy,  has  rejoined  the  station 
relations  department  of  American. 
Graduate  of  U.  S.  Naval  Academy, 
Comdr.  Jahncke  was  recalled  to  service 
in  Feb.  1941  from  his  post  as  assistant 
to  JOHN  H.  NORTON  Jr.,  manager  of 
station  relations  department  of  the  Blue 
Network  when  it  was  part  of  NBC.  Vet- 
eran of  invasions  of  Normandy,  south- 
ern France,  Lingayen  and  Okinawa, 
Comdr.  Jahncke  has  been  cited  for  per- 
formance of  duty  with  the  Navy. 
TED  OBERFELDER,  manager  of  audi- 
ence promotion  department  of  Ameri- 
can, is  in  Minneapolis  for  about  two 
weeks. 

JULIAN  GARSON,  recently  given  leave 
by  Canadian  Army,  has  returned  to 
CKOC  Hamilton,  appointed  director  of 
new  special  events  department. 

LLOYD  A.  WESTMORELAND,  recently 
discharged  from  RCAF  after  30  months 
service,  has  returned  to  CKOC  Hamilton 
as  promotion  director. 

ANGUS  M.  NICOLL,  service  veteran  re- 
turning to  KOIL  Omaha,  has  been  ap- 
pointed sales  promotion  manager  to 
succeed  E.  W.  MALONE  who  first  of 
year  joins  International  Events  Photo 
News  Service,  Chicago. 

DAVID  G.  WOOD,  formerly  with  J.  J. 
Gibbons  Ltd.,  advertising  agency,  Cal- 
gary, has  been  named  head  of  the  re- 
organized promotion  and  publicity  de- 
partment of  CFRN  Edmonton. 

HELEN  MONDELLO,  recently  discharged 
from  the  WAVES,  is  new  addition  to 
promotion  staff  of  WPEN  Philadelphia. 


Sky  Promotion 
KYW  Philadelphia  is  using  airplane 
medium  of  promotion  at  all  public  out- 
door gatherings  in  area.  Plane  trails 
banner  reading  "KYW — 25th  Year  In 
Radio",  circles  the  city  and  concentrates 
particularly  on  area  where  crowd  is 
centered.  Sky-promotion  campaign  be- 
gan Nov.  17  at  Penn-Army  football  game 
and  continued  for  the  remaining  games 
on  U.  of  Penn  schedule.  Sky  stunt  will 
be  repeated  on  New  Year's  Day  when 
traditional  Mummers'  Parade  draws 
thousands  to  central  city  streets. 

Taylor-Howe-Snowden  Party 
OFFICIALS  OF  16  stations  represented 
by  Taylor-Howe-Snowden  Radio  Sales, 
Chicago,  were  guests  of  the  station 
representatives  at  its  annual  Christmas 
party  for  Chicago  radio  executives, 
Friday,  Dec.  7,  at  the  Ambassador 
West.  Guests  include  A.  R.  Hebenstreit, 
mgr.,  KGGM  Albuquerque;  Archie 
Taylor,  mgr.,  KRGV  Weslaco,  Texas; 
George  Johnson,  KTSA  San  Antonio; 
Ray  Hollingsworth,  KGNC  Amarillo: 
Robert  Enoch,  KTOK  Oklahoma  City; 
Lou  Lindsey,  KCRC  Enid,  Okla.;  Judge 


Landis,  KFYO  Lubbock,  Tex.;  Blackey 
Locke,  KFDM  Beaumont,  Tex.;  Alex 
Keese,  general  manager  of  Taylor-Howe- 
Snowden  Radio  Sales,  Ted  Taylor,  part- 
ner; Alice  Hyde,  Kay  Gamron,  Eve 
Erickson  of  the  Chicago  office,  Tom 
Peterson,  manager  of  Chicago  office: 
Clara  Simmons,  Tracey-Locke-Dawson 
Agency,  Dallas,  Tex.;  Ivan  Head,  mgr., 
KVSF  Santa  Fe,  New  Mexico;  Maxine 
Eddy,  mgr.,  KGFF  Shawnee,  Okla.;  Pat 
Adelman,  mgr.,  KTBC  Austin,  Tex., 
and  John  Connally,  ass't  mgr.,  KTBC.  A 
similar  party  was  held  in  New  York 
Nov.  30,  with  several  hundred  adver- 
tisers, agency  and  network  executives  as 
guests. 

Craft  Shop 
JAMES  D.  SHOUSE,  vice-president  of 
Crosley  Corp.  in  charge  of  broadcast- 
ing, Cincinnati  Mayor  James  G.  Stewart 
and  other  notables  participated  in  half- 
hour  program  on  WLW  Cincinnati  Dec. 
1  opening  the  Craft  Shop  of  the  WLW 
Mailbag  Club  in  the  McAlpin  Co.,  Cin- 
cinnati department  store.  Articles  made 
by  shut-in  and  handicapped  club  mem- 
bers are  on  sale  in  the  Craft  Shop,  all 
proceeds  going  to  makers.  Club  now  has 
10,000  members  in  40  states.  Minabelle 
Abbott,  "Postmistress",  airs  "Mailbag 
Club"  show  Saturday  on  WLW  and  edits 
monthly  publication  for  listeners. 

Salesroad  Tickets 
WOR  New  York  has  printed  and  mailed 
to  advertising  agencies  and  advertisers 
throughout  this  country  and  Canada 
3,200  facsimile  railroad  tickets  "Issued 
by  WOR,  New  York— That  Great  Amer- 
ican Salesroad".  Letter  accompanying 
tickets  series  compares  station  to  a 
train,  "for  with  every  tick  of  the  clock, 
WOR  dependably  cannonballs  its  way 
along  clear  tracks  of  sound  into  the 
homes  of  hundreds  of  thousands  of 
listeners  in  16  of  the  greatest  sales- 
producing  cities  in  America  today." 

Station  News 
NEWS  and  gossip  of  owned  and  oper- 
ated stations  as  well  as  recording  divi- 
sion is  contained  in  four-page  promo- 
tional tabloid  issued  monthly  by  Uni- 
versal Broadcasting  Corp.,  San  Fran- 
cisco. Titled  "The  Universal"  and  illus- 
trated with  spot  news  pictures,  promo- 
tional sheet  carries  news  on  KSFO 
KPAS  KXA  as  well  as  shortwave  sta- 
tions KWID-KWIX  San  Francisco.  Aus- 
tin Fenger,  news  commentator,  is  edi- 
tor-in-chief, with  Edith  James  of  pub- 
licity department  assigned  copy  chief. 

Brand  Quiz 
QUESTIONNAIRE  titled  "Market  Bas- 
ket Quiz"  and  designed  to  bring  infor- 
mation helpful  to  grocery  manufactur- 
ers and  consumers  has  been  distributed 
throughout  country  by  Grocery  Manu- 
facturers of  America  Inc.,  New  York,  as 
a  follow-up  of  campaign  started  last 
spring  to  inform  public  on  good  de- 
scriptive labeling. 

Safety  Awards 
CKOC  Hamilton,  Ont.,  is  presenting 
three  shields  for  annual  competition 
among  Hamilton  schools  "to  stimulate 
interest  in  safety"  in  conjunction  with 
daily  broadcasts  of  Hamilton  Police 
Safety  Club  conducted  each  morning 
before  school  by  Sgt.  Fred  Eddenden  of 
Hamilton  police  force. 

Tobacco  Story 
ILLUSTRATED  story  folder  on  tobacco 
industry  has  been  prepared  by  WRRF 
Washington,  N.  C.  Theme  of  "Good  as 
Gold"  refers  to  use  of  tobacco  in  co- 
lonial times  for  legal  tender.  Present  in- 
come from  "the  bright  leaf"  grown  in 
area  is 


Flying  Reporter 
WEOA  Evansville,  Ind.,  has  prepared 
booklet  titled  "Hangar  Flying",  intro- 
ducing J.  C.  Kerlin,  aviation  reporter, 
and  his  program  of  the  same  name. 
Photo  and  comments  on  future  of  pri- 
vate and  commercial  flying  at  Evans- 
ville are  included. 

Daily  Highlights 
IN  ORDER  to  serve  editors  with  last- 
minute  program  information,  Mutual's 
press  department  has  instituted  a  new 
service  of  highlight  news  on  Closed- 
Circuit  broadcast  to  affiliates  at  3:45 
p.m.  daily. 


WINNER  of  letter  contest  conducted  by 
KFRO  Longview,  Tex.,  on  "What  Radio 
Means  to  Me",  Capt.  E.  H.  Keltner  (c), 
patient  at  Harmon  General  Hospital, 
accepts  Victory  Bond  award  from  KFRO 
President  James.  R.  Curtis  (r).  Melvin 
E.  Palmer,  commercial  representative  of 
station,  participates  in  ceremony.  Con- 
test was  in  conjunction  with  promo- 
tion of  the  25th  anniversary  of  radio. 


Panhandle  Folder 
MARKET  DATA  file  folder  on  Panhan- 
dle-Plains area  of  Texas  has  been  dis- 
tributed by  KVOP  Plainview,  Tex.  Fig- 
ures on  income  and  buying  power  and 
population  characteristics  are  included. 

Ad  Reprints 
WESTERN  ELECTRIC  Co.  series  of  ads 
in  BROADCASTING  on  history  of  musi- 
cal Instruments  has  been  compiled  in 
booklet  form  and  offered  through  firm's 
electrical  research  products  division. 
Title  is  "Grace  Notes". 

Atomic  Contest 
MORE  THAN  400  replies  were  received 
by  H.  B.  Kenny,  news  editor  of  WSSV 
Petersburg,  Va.,  in  contest  to  get  lis- 
teners' suggestions  for  solving  atomic 
bomb  problem.  A  $10  prize  was  offered 
for  best  answer. 

Illustrated  Booklet 
ILLUSTRATED  booklet  on  WGBF 
Evansville,  Ind.,  "Second  Guessers" 
program  is  accompanied  by  "guest 
ticket"  to  listen  in  on  commentary  pro- 
gram. Biographical  sketches  are  in- 
cluded on  commentators  heard  on  pro- 
gram. 

Trade  Letter 

BUSINESS  news  about  WFAS  White 
Plains,  N.  Y.,  is  now  presented  by  sta- 
tion in  twice-monthly  trade  letter  to 
300  timebuyers  and  clients. 

WING  Display 
FOOD  display   of  products  advertised 
over  WING  Dayton,  O.,  was  prepared  by 
station  for  November  meeting  of  Day- 
ton Food  Trades  Assn. 


t 


Football  Dinner 

WHBC  Canton,  O.,  Nov.  20  held  first, 
annual  football  awards  dinner  for  Stark;  ™ 
County    area.    Trophy    was  presented 
school  of  "most  valuable  player"  and 
individual  gifts  were  given  players. 

WABC  Folder 
POPULATION  of  New  York  City  (and 
their  preference  for  WABC  programs) 
is  the  theme  of  "This  is  New  York".; 
amusingly  presented  folder  issued  by  ™« 
WABC  as  the  first  of  a  series  about  its 
"fabulous  home  town". 


"You've  been  calling  all  the  play: 
wrong.  No  wonder  WFDF  Flin 
wouldn't  let  you  broadcast." 


Page  74    •    December  10,  1945 


BROADCASTING    •  Telecastin 


ROUND-UP  of  information  on  hotels, 
tours,  cruises  and  other  vacation 
and  travel  facilities  will  be  featured 
on  new  series  of  WMCA  New  York  pro- 
grams  entitled  "Travel   and  Resorts". 
Broadcasts,    presented    daily,  8:15-8:30 
a.m.  by  John  Lewis  and  Barbara  Homer, 
[  are  open  to  participation  sponsorship. 
Station  will  provide  for  mail  informa- 
tion service  to  accommodate  inquiries 
j  that  cannot  be  absorbed  during  broad- 
casts. 

WPAT  Chooses  Students 
FOLLOWING  auditions  of  more  than 
5,000  high  school  students  at  WPAT 
Paterson,  N.  J.,  15  teen-agers  were  se- 
lected from  as  many  New  Jersey  high 
•  schools  to  form  the  new  Junior  Achieve- 
ment Radio  Company  sponsored  by 
WPAT.  Group  will  take  over  produc- 
tion and  form  cast  of  station's  youth 

■  program  "The  High  School  Reporter", 

■  Saturdays.  Group  is  under  advisorship 
I  of  Sidney  J.  Flamm,  WPAT  managing 
J  director;    Mrs.   Elsa   Cosman,  business 

manager;  Ted  Webbe,  program  director, 
and  Dave  Golden,  publicity  director. 
Christmas  Party 
'  OVER  1,000  children  are  expected  to  at- 
tend the  Zella  Drake  Harper-WIBG 
'■  Philadelphia  Christmas  party  for  or- 
1  phans,  to  be  held  Dec.  22  at  Erlanger 
Theater,  Philadelphia.  Listeners  to  Zella 
Drake  Harper's  programs  on  WIBG  have 
provided  more  than  3,000  gifts  plus 
I)  fruit  and  candy  for  youngsters.  Mayor 
'/Bernard  Samuel  of  Philadelphia  is  to 

■  introduce  Santa  Claus  at  annual  party, 
p  planned  as  largest  ever  presented  by 
I)  sponsors. 

Grocery  Series 
INTERVIEWS  originating  in  a  different 
p  grocery    store    each    broadcast,  titled 
j  "Meet  Your  Grocer",  are  heard  thrice- 
weekly  on  WOWO  Fort  Wayne,  spon- 
I  sored  by  a  local  dairy,  wholesale  grocer, 

■  and  prepared  meat  maker.  Show  fea- 
tures Jane  Weston,  director  of  WOWO 
"Modern  Home  Forum",  assisted  by  a 
staff  announcer,  in  interviews  with 
shoppers  and  grocers  in  stores  carrying 

f  sponsors'  products. 

News  From  Outside 
NEWS  from  the  outside  world  goes 
weekly  from  CJCA  and  shortwave 
VE9AI  Edmonton,  to  Canada's  North- 
west Arctic  regions  each  Saturday 
j  night.  A  90  minute  program  has  been 
'  started  again  by  the  station  after  a 
wartime  blackout.  The  CJCA  "Hello, 
the  North"  has  been  revised  to  include 
I.  messages,  news,  actual  voices  of  friends 
dand  relatives  in  Edmonton,  and  request 
musical  numbers. 

WNBT  Telecasts 
SERIES  of  15  films,  produced  by  Yale 
University  Press,  started  Dec.  6  on 
iWNBT  New  York,  NBC  video  outlet. 
T.Programs  re-create  events  of  outstand- 
ing importance  in  American  history 
,j(from  Columbus  to  Appomattox.  WNBT 
Ton  Dec.  2  also  telecast  newsreel  devoted 


IN  CANADA'S 
THIRD  MARKET 


l|  1000  WATTS 

J    GOING   TO  5000 


REPRESENTED  BY 

WEED  and  Co. 


entirely  to  women.  Titled  "The  Woman 
Speaks",  newsreel  presented  women's 
activities  in  Amemrican  life. 

Editors  Broadcast 
MORE  THAN  30  editors  and  publishers 
of  New  Jersey  newspapers  met  at  the 
studios  of  WPAT  Paterson  on  Dec.  4  to 
formulate  plans  for  a  weekly  radio  pro- 
gram on  station  tentatively  entitled, 
"Columns  Right",  in  which  they  will 
participate  actively.  Program,  sustain- 
ing, is  scheduled  to  start  early  in  Jan- 
uary. 

Public  Health 
WPEN  Philadelphia  in  cooperation  with 
Dunn  Shoe  Co.  and  E.  L.  Brown  Agen- 
cy, Philadelphia,  has  started  a  new  se- 
ries of  weekly  public  service  programs 
on  public  health  and  hygienic  prac- 
tices. Initial  presentation  deals  with 
cancer  prevention.  All  local  institutions 
will  be  given  opportunity  to  present 
their  story. 

Preventive  Medicine 
SERIES  of  dramatic  programs,  "Doctors 
at  Home",  presented  by  NBC  in  cooper- 
ation with  the  American  Medical  Assn., 
starts  on  the  network  Dec.  15,  4-4:30 
p.m.  Program  deals  with  preventive 
medicine,  new  medical  research  and 
modern  treatment  of  illness. 

Christmas  Series 
REVIVING  the  story  of  Christmas,  its 
legends,  music,  poetry,  and  lore,  WPRO 
Providence  started  "Christmas  Candle- 
light" on  Nov.  30,  to  continue  through 
Dec.  24.  Storyteller  is  Leo  LaPorte, 
WPRO  announcer. 

To  the  People 
WEEKLY  quarter-hour  public  service 
program  started  on  American  Pacific 
stations  Dec.  9  is  "Report  to  the  Electo- 
rate". Gov.  Warren  of  California  and 
state  executives  of  Oregon  and  Wash- 
ington were  to  appear  on  intial  pro- 
gram. 

With  Basketball 
WITH  Baltimore  has  secured  exclusive 
rights  to  Friday  broadcasts  of  home 
games  of  Baltimore  Bullets,  professional 
basketball  team.  Play-by-play  will  be 
aired  10:05  p.m.  to  conclusion. 

Program  Resumes 
PRESENTED  for  fourth  year  by  Na- 
tional Congress  of  Parents  and  Teach- 
ers and  NBC  public  service  department, 
"The  Baxter  Family"  returns  to  net- 
work Dec.  15,  1:30-1:45  p.m.  (CST). 

War  Music 
MUSIC  written  during  the  war  years  is 
featured  on  "Music  of  the  United  Na- 
tions",   new    weekly    half-hour  series 
heard  on  WLIB  New  York. 

Sports  Schedule 
BOTH  home  and  out-of-town  basket- 
ball games  of  two  local  high  schools 
will  be  carried  by  KHMO  Hannibal,  Mo. 
Schedules  include  30  broadcasts  for 
1945-46  season. 

Quotation  Quiz 
DRAMATIC  SKETCHES  leading  up  to 
famous  sayings  are  featured  on  weekly 
half-hour  program  "What  Did  They 
Say?"  on  CJOR  Vancouver.  Listeners 
write  in  correct  sayings  for  prizes. 


'Album'  Leads 

HOOPER  ratings  of  Nov.  30 
showed  American  Album  of  Famil- 
iar Music  had  the  largest  number 
of  women  listeners  per  listening 
set  with  1.67.  Boxing  Bout  (T. 
Larking  vs.  N.  Moran)  had  the 
most  men  listeners  per  set  with 
1.29,  and  Lone  Ranger  the  most 
children  listeners  per  set  with  0.90. 


WAPI  Reprint 
WAPI  Birmingham,  Ala.,  has  dis- 
tributed reprints  of  address  made  by 
Maj.  Jack  Yauger,  director  of  Birming- 
ham District  Industrial  Development 
Corp.,  before  Sales  Executives  Club  on 
"How  Birmingham  Faced  Reconver- 
sion". 


WRC  Dolls 

FIRST  DOLLS  for  WRC's  "Doll 
House"  campaign  for  Washington's 
under-privileged  children  were  pre- 
sented by  Mary  Margaret  Truman, 
daughter  of  the  President.  Miss 
Truman  stopped  by  the  Doll  House 
on  her  way  to  classes  at  George 
Washington  U.  with  twin  dolls, 
which  Bill  Herson,  WRC  Time- 
keeper, promptly  named  "Mary" 
and  "Margaret". 


Masquerade  Replaces 

EFFECTIVE  Jan.  14  General 
Mills  replaces  Hymns  of  All 
Churches  on  NBC  with  Irna 
Phillips  and  Carl  Webster  package 
Masquerade  1:45-2  p.m.  (CST) 
from  Chicago  division.  Program 
gives  General  Mills  solid  hour  day- 
time serials  with  Guiding  Light, 
Today's  Children,  Woman  in  White 
as  other  three. 


WABD  Officials  Heard 

SAMUEL  H.  CUFF,  general  man- 
ager of  WABD  New  York,  Du- 
Mont  video  station;  Phillip  Fuhr- 
man,  WABD  sales  manager,  and 
Louis  A.  Sposa,  WABD  manager 
of  program  service  department,  ad- 
dressed the  Merion  Park  Civic  As- 
sociation at  Cynwyd,  Pa.,  last 
Friday.  Wallace  Orr,  vice-president 
of  N.  W.  Ayer  &  Son,  chairman  of 
the  association's  program  commit- 
tee, presided. 


Detujork  Accounts 


New  Business 

STERLING  DRUG  Co..  New  York,  on 
Dec.  10  starts  for  52  weeks,  "Rise  & 
Shine"  on  39  Don  Lee  Pacific  stations, 
Mon.-Wed.-Fri.  7:15-7:30  a.m.  (PST). 
Agency:  Dancer-Fitzgerald-Sample,  Chi- 
cago. 

Net  Renewals 

PEPSODENT  Co.  of  Canada,  Toronto 
(toothpaste),  Jan.  1  renews  "Bob  Hope 
Show"  on  27  CBC  Dominion  network 
stations,  Tues.  10-10:30  p.m.  Agency: 
Ruthrauff  &  Ryan,  Toronto. 
ELECTRIC  AUTO-LITE  Ltd.,  Toronto. 
Jan.  5  renews  "Dick  Haymes  Show"  on 
26  CBC  Dominion  network  stations,  Sat. 

8-  8:30  p.m.  Agency:  Ruthrauff  &  Ryan, 
Toronto. 

PHILCO  Corp.,  Philadelphia  (radios, 
refrigerators),  Dec.  2  renewed  for  52 
weeks  "Philco  Radio  Hall  of  Fame"  on 
American  stations,  Sun.  6-6:30  p.m. 
Agency:  Hutchins  Adv.,  Philadelphia. 
PETER  PAUL  Inc.,  Naugatuck,  Conn. 
(Choclettos,  Charcoal  Gum),  Jan.  6  re- 
news for  52  weeks,  "Sam  Hayes — News", 
on  14  American  Pacific  stations,  Sun. 

9-  9:15  p.m.  (PST).  Agency:  Brisacher, 
Van  Norden  &  Staff,  Los  Angeles. 
ASSOCIATED  DENTAL  SUPPLY  Co.. 
San  Francisco  (Painless  Parker  tooth- 
powder),  Dec.  2  renewed  for  52  weeks, 
"Band  Concert",  on  7  Don  Lee  Pacific 
stations,  Sun.  11-11:30  a.m.  (PST). 
Agency:  McCann-Erickson,  San  Fran- 
cisco. 

CARTER  PRODUCTS  Inc.,  New  York 
(Arrid),  Jan.  6  renews  Jimmie  Fidler 
for  52  weeks  on  181  American  stations, 
Sun.  9:45-10  p.m.  Agency:  Small  &  Seif- 
fer,  N.  Y. 

Net  Changes 

BEKINS  VAN  &  STORAGE  Co.,  Los  An- 
geles (moving,  storage),  Jan.  6  expands 
"Remember  Hour"  on  6  American  Cal. 
stations  to  American  western  stations 
and  shifts  from  Sun.  11:30-12  noon 
(PST)  to  Sun.  4:30-5  p.m.  (PST).  Agen- 
cy: A.  E.  Brooks  Adv.,  Los  Angeles. 


WM.  NEILSON  Ltd.,  Toronto  (candy) 
has  started  quarter-hour  transcribed 
program  "Singing  Sam"  five  times 
weekly  on  CKEY  Toronto. 


You  cannot  cover  the 
tremendous  New  York 
market  without  using 
WBNX,  because  .  .  . 
WBNX  reaches 


2,450,000 

Jewish 

speaking 

persons 

1,523,000 

Italian 

speaking 

persons 

1,235,000 

German 

speaking 

persons 

660,000 

Polish 

speaking 

persons 

STRENGTHEN  your  present 
New  York  schedules  with 
WBNX.  Our  program  de- 
partment will  assist  you  in 

the  translation  of  your  copy., 


SOAK)  WATTS  DIRECTIONAL  OYER  "EW  YORK 


ADCASTING    •  Telecasting 


December  10,  1945    •    Page  75 


CASH  -  IN-THE- 
HAND 

lime  |4 


Now  is  the  time  to  sell 
in  the  "Heartland"  area.  Bumper 
crops  have  swelled  farm  incomes. 
Food  processing  plants  and  factor- 
ies are  going  full  speed.  KGLO 
offers  the  best,  most  complete  cov- 
erage of  this  prosperous  market. 

Sell  your  product  by  telling  your 
message  to  the  293,080  radio  fam- 
ilies listening  regularly  to  KGLO. 
Efficient  merchandising  ser- 
vice given  by  KGLO  will  help  you. 


Use  KGLO  and  WTAD 

Quincy,  Illinois 
A  Natural  Combination 


kglo 

MASON  cxir^l 

<^_y  owa 

1300  K.C.    5,000  Watts 

CBS  Affiliate 

Weed  &  Company,  Rep. 


Myles  Loucks  to  Accept 
Post  With  Pa.  Distributor 

MYLES  L.  LOUCKS,  former  man- 
aging director  of  the  FM  Broad- 
casters Inc.,  on  Jan.  1  joins  the 
Careva  Co.,  York,  Pa.  as  south 
central  Pennsyl- 
vania distributor 
for  Stromberg- 
Carlson  Co.  re- 
ceivers. 

A  former  news- 
paperman, M  r. 
Loucks  was 
named  managing 
director  of  FMBI 
upon  its  creation 
two  years  ago. 
H  e  coordinated 
the  organization's  presentations 
during  the  allocations  hearings  be- 
fore the  FCC  last  year  as  head  of 
the  FMBI  Washington  office.  Mr. 
Loucks  submitted  his  resignation 
last  summer  upon  completion  of  his 
mission,  but  the  board  prevailed 
upon  him  to  remain  until  after  a 
merger  with  NAB  was  effected.  He 
is  a  brother  of  Philip  G.  Loucks, 
Washington  communications  attor- 
ney, former  managing  director  of 
NAB  and  FMBI  general  counsel. 


Clear  Channel  Applications 

(See  Clear  Channel  Story  This  Issue) 


Mr.  Loucks 


School  Contest 

SPELLING  contests  and  quiz  pro- 
grams, pitting  students  of  Johns- 
town and  Gloversville,  N.  Y., 
against  each  other,  are  being  con- 
ducted weekly  by  WENT  Glovers- 
ville. Spelling  bee,  broadcast  Tues- 
days 7 :30-8  p.m.,  sponsored  by  City 
National  Bank  of  Gloversville,  is 
for  fifth,  sixth,  seventh,  and  eighth 
grade  students,  and  cups  will  be 
presented  to  winning  grades  at  con- 
test's end,  May  14.  Inter-high 
school  quiz  program,  broadcast 
Thursdays  8-8:30,  is  sponsored  by 
Peoples  Bank  of  Johnstown,  and 
Trust  Co.  of  Fulton  County  of 
Gloversville.  Person  submitting 
best  question  for  use  on  quiz  each 
week  will  get  a  dollar  in  war 
stamps;  series  will  continue 
through  May  16.  Faculty  members 
will  help  supervise  both  spelling 
contests  and  quiz  shows. 


A-N  Game  Telecast 

ARMY-NAVY  games  Dec.  1,  tele- 
cast by  NBC  on  a  three-station 
network,  was  seen  by  what  is  prob- 
ably the  largest  group  of  fans  ever 
to  witness  a  grid  classic.  Thou- 
sands in  New  York,  Philadelphia 
and  Schenectady  saw  the  game 
through  video.  It  was  sponsored  by 
the  Curtis  Publishing  Co.,  Phila- 
delphia. 


Page  76    •    December  10,  1945 


WJR  Dividends 

DIRECTORS  of  WJR  Detroit  have 
voted  a  quarterly  dividend  of  35 
cents  per  share  and  an  extra  year- 
end  dividend  of  25  cents,  both  pay- 
able Dec.  13  to  shareholders  of 
record  Dec.  5.  The  regular  dividend 
is  the  40th  quarterly  payment  on 
common  stock  which  was  split  two 
for  one  a  few  months  ago. 


Following  Is  a  list  of  applications  pending  before  the  FCC  for  assignment  on 
Class  I-A  (clear)  channels  and  for  Class  I-B  (duplicated-clear).  As  of  November  30 
there  were  40  applications  for  I-A  assignments,  which  would  result  in  breaking 
down  of  Clear  Channels,  and  91  for  I-B  assignments: 

Legend:  D-Day,  N-Night,  LS-Local  Sunset,  L-Limited,  DA-Directional  Antenna, 
S-Sharing,  SH-Sharing  Hours,  U-Unlimited,  D-N  Day  and  Night  use. 

CLASS  I-A  U.  S.  CLEAR  CHANNELS 
640  KC  (Dominant  Station  KFI  Los  Angeles) 

General  Broadcasting  Co.,  Atlanta  (New),  1  kw,  DA,  from  LS  to  LS  at  Los  Angeles, 
L-KFI. 

KTBS,  Shreveport,  La.,  change  freq.  from  1480  kc,  inc.  power  from  1  kw  to  5  kw, 
DA-D-N. 

650  KC  (Dominant  Station  WSM  Nashville) 

KXRO,  Aberdeen,  Wash.,  change  freq.  from  1340,  inc.  power  from  250  w  to  1  kw. 

660  KC  (Dominant  Station  WEAF  New  York) 
Suburban  Broadcasters,  Dearborn,  Mich.  (New),  1  kw,  D. 
KOWH,  Omaha,  Neb.,  inc.  power  from  500  w  to  10  kw,  change  hrs.  of  op.  from  D 
to  U.  DA-D-N. 

KOIN,  Portland,  Ore.,  change  freq.  from  970,  inc.  power  from  5  kw  to  50  kw,  DA- 
D-N. 

KSKY,  Dallas,  Tex.,  inc.  power  from  1  kw  to  50  kw. 

670  KC  (Dominant  Station  WMAQ  Chicago) 
United  Broadcasting  Co.,  Inc.,  Silver  Spring,  Md.,  (New),  1  kw,  L. 

750  KC  (Dominant  Station  WSB  Atlanta) 
KPAS,  Pasadena,  change  freq.  from  1110  kc,  changes  in  DA  for  D-N  use. 
Arthur  H.  Croghan,  Santa  Monica  (New),  L-WSB,  1  kw. 
KXL,  Portland,  Ore.,  change  hrs.  of  op.  from  L-WSB  to  U. 
Davenport  Broadcasting  Co.,  Davenport,  Iowa  (New),  250  kw,  D. 

770  KC  (Dominant  Station  WJZ  New  York) 
WCAL,  Northfield,  Minn.,  change  hrs.  of  op.  from  S-KUOM  to  D  (facilities  to  be 
rel.  by  KUOM). 

WEW,  St.  Louis,  inc.  power  from  1  kw  to  50  kw,  change  hrs.  of  op.  from  D  to  TJ, 
DA-N. 

KOB,  Albuqueraue,  change  freq.  from  1030  kc,  inc.  power. 

KXA,  Seattle,  iiic.  power  from  1  kw  to  10  kw,  change  hrs.  from  L  to  WJZ  to  U, 
DA-N. 

KECA,  Los  Angeles,  change  freq.  fr.  790  kc,  inc.  power  from  5  kw  to  50  kw,  new 
DA,  D-N. 

820  KC  (Dominant  Stations  WFAA  Dallas— WBAP  Ft.  Worth) 

WKAT,  Miami  Beach,  change  freq.  from  1360  kc,  inc.  power  from  1  kw  to  50  kw, 
DA-N. 

Crescent  Broadcast  Corp.,  Philadelphia  (New),  1  kw,  D. 
KOL,  Seattle,  change  freq.  from  1300  kc,  inc.  power  from  5  kw  to  50  kw,  DA,  D-N. 

830  KC  (Dominant  Station  WCCO  Minneapolis) 
KWKW,  Pasadena,  change  freq.  from  1430  kc,  inc.  power  from  1  kw  to  5  kw. 
Orange  County  Broadcasting  Co.,  Santa  Ana,  Cal.  (New),  5  kw,  D. 
The  High  Point  Enterprise,  Inc.,  High  Point,  N.  C.  (New),  1  kw,  D. 

840  KC  (Dominant  Station  WHAS  Louisville) 
The  New  Britain  Broadcasting  Co.,  New  Britain,  Conn.  (New),  1  kw,  D. 

870  KC  (Dominant  Station  WWL  New  Orleans) 
KTBI,  Tacoma,  Wash.,  change  freq.  from  1490  kc,  change  power  from  250  w  to  1  kw, 
change  hrs.  of  op.  from  U  to  L. 

880  KC  (Dominant  Station  WABC  New  York) 
The  Eagle-Gazette  Co.,  Lancaster,  Ohio  (New),  1  kw,  D. 
KDYL,  Salt  Lake  City,  change  freq.  from  1320  kc,  inc.  power  from  5  kw  to  10  kw. 
DA,  D-N. 

Farwest  Broadcasting  Co.,  Bellingham,  Wash.  (New),  1  kw,  U. 
KGA,  Spokane,  change  freq.  from  1510  kc,  inc.  power  from  10  kw  to  50  kw,  change  wr 
DA  for  N. 

890  KC  (Dominant  Statins  WENB  Chicago — WLS  Chicago) 
Bay  Cities  Radio  Corp.,  Santa  Monica  (New),  1  kw,  D. 

1020  KC  (Dominant  Station  KDKA  Pittsburgh) 
Kaw  Broadcasting,  Inc.,  Topeka  (New),  1  kw,  D. 

1040  KC  (Dominant  Station  WHO  Des  Moines) 
Northern  Ohio  Broadcasting  Company,  Amherst,  Ohio  (New),  1  kw,  L-WHO. 

1100  KC  (Dominant  Station  WTAM  Cleveland) 
KJBS,  San  Francisco,  inc.  power  from  500  w  D-N.  U,  to  1  kw  D,  500  w  N  (L). 
The  Bethlehem's  Globe  Publishing  Co.,  Bethlehem,  Pa.  (New),  250  w,  D. 

1120  KC  (Dominant  Station  KMOX  St.  Louis,  Mo.) 
Pottsville  Broadcasting  Co.,  Pottsville,  Pa.  (New),  250  w,  L. 

1200  KC  Dominant  Station  WOAI  San  Antonio,  Tex.) 
Norfolk  Broadcasting  Corp.,  Norfolk,  Va.  (New),  250  w,  D. 
KVAK,  Atchison,  Kan.,  change  freq.  from  1450  kc,  inc.  power  from  250  w  tc 

1  kw,  change  hrs.  of  op.  from  U  to  D. 
WHLD,  Niagara  Falls,  change  freq.  from  1290  kc,  and  hrs.  of  op.  from  D  to  L. 
WEMP,  Milwaukee,  change  freq.  from  1340  kc,  Inc.  power  from  250  w  to  10  kw,  DA|Mich 

1210  KC  (Dominant  Station  WCAU,  Philadelphia) 
Hobart  Stephenson,  Centralia,  111.  (New),  1  kw,  D. 


BROADCASTING    •  Telecastti 


CLASS  I-A  FOREIGN  CLEAR  CHANNELS 
690  KC  (Canadian) 

|  KGGF,  Coffeyvllle,  Kan.,  inc.  power  from  500  w,  1  kw-LS  to  1  kw,  change  hrs. 
from  S.  H.  to  U,  DA— D-N. 

730  KC  (Mexican  Frequency) 
.  WWDC,  Washington,  D.  C,  change  freq.  from  1450  kc,  inc.  power  from  250  w  (with 
100  w  synchronous  amplifier)  to  50  kw,  DA — D-N. 
Durham  Broadcasting  Co.,  Inc.,  Durham  (New),  500  w,  D. 
Western  Carolina  Radio  Corp.,  Shelby,  N.  C.  (New),  250  w,  D. 
Liberty  Broadcasting  Co.,  Pittsburgh  (New),  1  kw,  D. 

740  KC  (Canadian) 
Arkansas  Valley  Broadcasting  Co.,  Fort  Smith,  Ark.  (New),  1  kw,  U,  DA-N. 
Radio  Broadcasting  Inc.,  Hot  Springs  (New),  5  kw-LS,  1  kw,  U,  DA-N. 
KSFO,  San  Francisco,  change  freq.  from  560  kc,  inc.  power  from  1  kw,  5  kw-LS, 

to  50  kw  D-N,  DA— D-N. 
KQW,  San  Jose,  Cal.,  change  power  from  5  kw  to  50  kw,  changes  in  DA  for  D-N  use. 
Central  Florida  Broadcasting  Co.,  Orlando  (New),  lkw,  U,  DA. 
Angel  Ramos,  San  Juan  (New),  lkw,  D. 

800  KC  (Mexican) 
The  Border  Broadcasting  Co.,  Dillon,  S.  C.  (New),  1  kw,  D. 
Dixie  Broadcasting  Co.,  Montgomery  (New),  250  w,  D. 
Chambersburg  Broadcasting  Co.,  Chambersburg,  Pa.  (New),  1  kw,  D. 
Camden  Broadcasting  Co.,  Camden,  N.  J.  (New),  1  kw,  D. 

860  KC  (Canadian) 

KOAM,  Pittsburgh,  Kansas,  change  freq.  from  810  kc,  change  power  and  hrs.  of  op. 

from  1  kw  D  to  5  kw,  TJ,  DA-N. 
WNEL,  San  Juan,  P.  R.,  change  freq.  from  1320  kc,  DA,  D-N. 

KNOW,  Austin,  Tex.,  change  freq.  from  1490  kc,  inc.  power  from  250  w  D-N  to 

5  kw  D  and  1  kw  N,  DA-N. 
KGNC,  Amarillo,  Texas,  change  freq.  from  1440  kc,  and  power  from  5  kw  D  and 

1  kw  N  to  5  kw  D-N,  DA-N. 
Wisconsin  Broadcasting  System,  Inc..  Milwaukee  (New),  250  w,  D. 

900  KC  (Mexican) 
Courier  Broadcasting  Service,  Inc.,  Birmingham  (New),  1  kw,  D. 
Wayne  M.  Nelson,  Rockingham,  N.  C.  (New),  1  kw,  D. 

990  KC  (Canadian) 
Oklahoma  Television  and  Broadcasting  Co.,  Tulsa  (New),  1  kw,  DA-N,  U. 
Wichtex  Broadcasting  Co.,  Wichita  Falls,  Tex.  (New),  1  kw,  D. 

1010  KC  (Canadian) 
Santa  Clara  Broadcasting  Co.,  San  Jose  (New),  1  kw,  D. 
Warren  Davis,  Yeager,  and  Ford  Inc.,  Bloomington,  Ind.  (New),  1  kw,  D. 

1050  KC  (Mexican) 
San  Mateo  County  Broadcasters,  San  Mateo,  Cal.  (New),  250  w,  D. 

1220  KC  (Mexican) 
WADC,  Akron,  change  freq.  from  1350  kc,  inc.  power  from  5  kw  to  50  kw. 
WGAR,  Cleveland,  Ohio,  inc.  power  from  5  kw  to  50  kw,  DA — D-N. 

1570  KC  (Mexican) 
Central  Valley  Radio,  Lodi,  Cal.  (New),  250  w,  D. 
Kenneth  G.  Zweifel,  Freeport,  HI.  (New),  1  kw,  D. 

1580  KC  (Canadian) 
Harold  H.  Thorns,  Durham,  N.  C.  (New),  1  kw,  U. 
Texas  Broadcasters,  Houston  (New),  1  kw-LS,  500  w,  TJ. 
Frank  R.  Gibson,  Lake  Charles,  La.  (New),  1  kw,  U. 

CLASS  I-B   CLEAR  CHANNELS 
680  KC 

WLAW,  Lawrence,  Mass.,  inc.  power  from  5  kw  to  50  kw. 

Herman  Radner,  Dearborn  (New),  250  w,  D. 

Jose  Ramon  Quinones.  San  Juan,  P.  R.  (New),  10  kw,  U. 

WMPS,  Memphis,  Tenn.,  change  freq.  from  1460,  inc.  power  from  500  w  N  and  1  kw 
D  to  5  kw  N  and  10  kw  D,  DA-N. 

710  KC 

KMPC,  Los  Angeles,  inc.  power  from  10  to  50  kw,  D-N,  DA — D-N. 
WFTL,  Miami,  inc.  power  from  10  kw  to  50  kw,  change  DA  for  D-N. 
WTCN,  Minneapolis,  change  freq.  from  1280  kc,  inc.  power  from  1  kw,  5  kw-LS,  to 
10  kw,  D-N. 

WHB,  Kansas  City,  change  freq.  from  880,  power  from  1  kw  to  5  kw  and  hrs.  of 
op.  from  D  to  TJ,  DA — D-N. 

810  KC 

KGO,  San  Francisco,  inc.  power  from  7!/2  to  50  kw,  install  new  tr.,  and  DA  for  D-N. 
KCMO,  Kansas  City,  change  freq.  from  1480  kc,  inc.  power  from  1  kw,  5  kw-LS, 
DA-N,  to  10  kw,  50  kw-LS,  DA-N. 

le  A.  S.  Abell  Co.,  Baltimore  [The  Baltimore  Sun]  (New),  1  kw,  U.  DA. 

le  News  and  Observer  Publishing  Co.,  Raleigh  (New),  1  kw,  5  kw-LS,  U,  DA-N. 

940  KC 

CTJOM,  University  of  Minnesota,  change  freq.  from  770  kc,  and  hrs.  of  op.  from 
S-WCAL  to  D. 

I KLPM,  Minot,  N.  D.,  change  freq.  from  1390  kc,  inc.  power  from  1  kw-DN  to  5  kw 

D  and  1  kw  N,  DA-N. 
WMIL  Broadcasting  Co.,  Milwaukee  (New),  250  w,  D. 
Independent  Broadcasting  Co.,  Des  Moines  (New),  250  w,  1  kw-LS,  TJ. 
Midwest  Broadcasting  Co.,  Mt.  Vernon,  HI.  (New),  500  w,  D. 
Bluegrass  Broadcasting  Co.,  Inc.,  Versailles,  Kentucky  (New),  1  kw,  TJ. 

(Continued  on  page  80) 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron" 


LUC  KM  AN  IS  NAMED 
V-P  OF  LEVER  BROS. 

CHARLES  LUCKMAN,  president 
of  Pepsodent  Co.,  on  Friday  was 
named  executive  vice-president  of 
Lever  Bros.,  Pepsodent  parent  com- 
pany. He  assumes 
the  new  duties 
Jan.  1  in  Boston. 

His  business  ca- 
reer started  over 
12  years  ago 
when  he  joined 
Colgate  -  Palm- 
olive-Peet  Co.  in 
the  advertising 
department.  Later 
transferred  to  the 
sales  department, 
he  rose  within  less  than  two  years 
to  divisional  manager  in  charge  of 
soap  sales  in  six  states  with  head- 
quarters in  Cincinnati. 

In  1935  he  joined  the  Pepsodent 
Co.  as  sales  manager.  The  follow- 
ing year  he  became  vice-president 
in  charge  of  sales,  and  in  1937  vice- 
president  in  charge  of  sales  and 
advertising.  The  next  year  he  was 
named  vice-president  and  general 
manager,  then  executive  vice-pres- 
ident, and  in  1943,  president.  In 
July  1944  Lever  Bros,  purchased 
the  Pepsodent  Co. 


Mr.  Luckman 


Boston  Symphony  Visits 
Home    of  Its  Sponsor 

THE  BOSTON  SYMPHONY  Or- 
chestra paid  its  annual  visit 
to  the  home  of  its  sponsor,  Allis- 
Chalmers  Mfg.  Co.,  Milwaukee, 
Wis.,  to  commemorate  the  80th 
birthday  of  Jan  Sibelius,  Saturday, 
Dec.  8. 

The  weekly  broadcast  over 
American  Broadcasting  Co.  was 
notable  for  several  reasons.  Mayor 
John  L.  Bohn  greeted  the  or- 
chestra and  announced  prelim- 
inary plans  for  Milwaukee's  ob- 
servance next  year  of  the  centen- 
nial of  its  founding,  and  a  message 
was  read  on  the  broadcast  from 
Mr.  Sibelius,  residing  in  his  native 
Finland.  Dr.  Serge  Koussevitzky, 
conductor  of  the  Boston  Symphony, 
had  previously  announced  he  would 
fete  the  Finnish  composer  during 
the  season  by  presenting  all  of  his 
major  works.  The  climax,  coming 
on  his  birthday,  Dec.  8,  included 
the  Symphony  Number  2  and  Fin- 
landia,  two  of  the  composer's  great- 
est compositions. 

As  part  of  the  special  perform- 
ance in  Milwaukee,  Chicago  radio 
and  trade  editors  were  guests  of 
the  Allis-Chalmers  company. 


Connet  Returns  to  KGW 

PAUL  H.  CONNET  is  one  sailor 
who  had  to  leave  the  Navy  to  board 
a  ship.  The  former  commercial 
manager  of  KGW  Portland,  Ore., 
who  has  returned  after  40  months 
in  the  service,  spent  his  Navy  hitch 
as  a  chief  specialist  in  the  recruit- 
ing division,  and  didn't  hoist  a  sea- 
bag  until  his  discharge  in  Septem- 
ber freed  him  for  a  trip  to  Alaska. 
He  rejoined  KGW  Nov.  20  as  sales 
manager. 


IF  HE 

WANTS  IT, 
HE'LL  GET 


IT! 


Maybe  you  think  of  a  farmer  as  a 
man  who  saves  pennies  in  a  coffee 
can.  Well,  in  Iowa  he's  got  a  safe- 
deposit  box  full  of  War  Bonds 
and  plenty  of  cash  money  besides! 
He's  one  of  the  world's  best  cus- 
tomers now — one  of  the  world's 
best  prospects  for  anything  that 
can  be  made  or  sold! 


The  financial  status  of  Iowa  farm- 
ers is  worthy  of  anybody's  re- 
spect. For  instance,  tbeir  average 
income  year  -  before  -  last  was 
$7,672.  In  1944  they  had  at  least 
a  20%  increase.  This  year  and 
next,  what  with  the  call  for  all- 
out  food  production  .  .  .  well,  make 
your  own  guess  at  the  amount 
(and  set  the  figure  high)  ! 
But  even  with  a  Park  Avenue  in- 
come, our  prosperous  Iowa  farm- 
ers aren't  looking  for  big-town 
type  radio  programs.  What  they 
want  is  what  they've  always  had 
and  will  continue  to  get  from 
their  favorite  station,  KMA — 
hours  daily  devoted  to  their  own 
type  of  music  and  to  authoritative 
news  and  farm-information  broad- 
casts— spoken  by  friends  and  life- 
long neighbors. 

Listeners  must  approve  of  KMA's 
policy,  because  they  send  us  twice 
as  many  letters  as  any  other  station 
in  this  area  receives! 
KMA's  story  is  that  of  a  true  farm 
station.  Send  for  it — or  just  call 
Free  &  Peters. 


KMA 

AMERICAN  BROADCASTING  CO. 

The  No.  1  Farm  Station 
in  the  No.  1  Farm  Market 

152  COUNTIES 
AROUND  SHENANDOAH,  IA. 


Free  &  Peters,  inc. 

Exduiive  Notional  Reprumiaitvcf 


ROADCASTING    •  Telecasting 


December  10,  1945    •    Page  77 


WJNC  Dedication  Ceremonies 


EXECUTIVES  attending  dedication  ceremonies  of  WJNC  Jacksonville, 
N.  C,  affiliated  with  eastern  North  Carolina  regional  Tobacco  Network 
and  Mutual,  included  (1  to  r,  kneeling)  Leland  B.  Nelson,  sales  man- 
ager, WGBR  Goldsboro;  Lester  L.  Gould,  manager,  WJNC;  Ray  Reeve, 
program  director,  Tobacco  Network;  Fred  Lake,  Walker  Co.,  national 
representatives  of  Tobacco  Network;  (standing)  :  Harry  G.  Bright,  gen- 
eral manager  of  WGBR  and  secretary  of  Tobacco  net;  Lewis  N.  Howard, 
president  of  Tobacco  net  and  of  WHIT  New  Bern  and  WJNC;  Allen 
Wannamaker,  manager  of  WGTM  Wilson  and  treasurer  of  Tobacco 
Network;  Paul  Moyle,  commercial  manager,  WPNC  Fayetteville;  Fred 
Fletcher,  manager,  WRAL  Raleigh;  Philip  F.  Whitten,  general  sales 
manager,  Tobacco  net.  Dedication  program  included  address  by  Rep. 
Graham  A.  Barden  (D.-N.  C.)  and  a  banquet. 


GOD  SPEED  THE  PLOW! 


Vastly  significant  to  the  economic 
wealth  of  a  great  portion  of  KFI's 
Primary  Area  is  Southern  Califor- 
nia's agriculture  industry.  This 
endeavor,  flourishing  under  the 
eternal  sunshine,  is  big  business 
representing  an  investment  in  land 
and  equipment  that  is  well  past  the 
billion  dollar  mark.  Moreover,  the 
annual  value  of  crops  produced 
runs  around  734  million  dollars 
which  means  a  heavy  purse  of 
spending  money  for  the  131,000 
persons  engaged  in  the  business. 
Station  KFI  has  long  recognized 
the  worth  of  making  friends  with 
the  agriculture  industry  and  to  this 
end  has,  for  five  consecutive  years, 
presented  the  "KFI  Noon  Farm 
Reporter"  (daily  12:00-12:15 
p.m.)  in  the  interests  of  the  soil. 
Now  a  nationally  recognized  radio 
feature,  the  program  is  headed  by 
an  able  young  fellow  named  Nel- 
son Mclninch.  Though  he  was  not 
born  to  the  industry,  Nelson  has 
energetically  tackled  the  job  of 
finding  the  right  source  for  latest 
accurate  information  on  every 
phase  of  agriculture  with  high  suc- 
cess. His  program  guests  range 
from  the  unheralded  growers  of 
juicier  oranges  to  our  Secretary  of 
Agriculture,  Clinton  P.  Anderson. 
Nelson  also  spends  much  time  in 
the  field  fraternizing  with  farm 
groups  to  draw  out  the  industry's 
problems  and  afix  KFI's  call  letters 
in  individual  minds.  The  result  of 
all  this  fervent  activity  on  the  part 
of  our  "Reporter"  is  that  a  good 
will  as  strong  as  Gibraltar  exists 
between  agriculturalists  and  KFI 
—  a  factor  that  has  a  dollars  and 
cents  value  for  every  advertiser  on 
the  station.  In  fact,  a  recent  listener 
survey  of  farm  families  in  South- 
ern California  showed  that  KFI 
stood  head  and  shoulders  above  all 
Los  Angeles  competitors  on  both 
a  daytime  and  night-time  basis. 

(A  report  on  o  felicitous  situation  exist- 
ing ot  KFI  that  is  of  sufficient  import  to 
deserve  this  entire  column.) 


Canadians  Plan 
For  FM  Allocations 

Broadcasters  Recommend  CBC 
Designate  88-102  mc  Band 

By  JAMES  MONTAGNES 
CANADIAN   broadcasters  are 
turning  their  attentions  to  FM. 

Studies  for  power  and  antenna 
heights  in  population  centers  of 
Canada,  permissive  duplication  of 
AM  programs  on  FM  stations  op- 
erated by  same  owner,  gradual 
adoption  of  FM,  use  of  similar  FM 
frequencies  as  in  the  United  States 
were  some  of  the  recommendations 
made  by  the  Canadian  Association 
of  Broadcasters  to  the  board  of 
governors  of  the  Canadian  Broad- 
casting Corp.  at  Ottawa  late  in 
November.  The  CAB  made  seven 
s  p  e  c  i  fi  c  recommendations  and 
pointed  out  that  these  could  not  be 
taken  individually,  but  were  de- 
pendent on  each  other. 
CAB  recommended: 
That  the  same  100  channels 
(88-102  mc)  as  in  the  U.  S.  be  set 
aside  for  Canadian  FM  broadcast- 
ing, and  that  20  of  these  be  reserved 
for  educational  broadcasting.  This 
would  be  most  economical  as  most 
set  design  is  done  in  the  U.  S.  Fre- 
quencies issued  to  Canadian  sta- 
tions should  be  so  staggered  as  not 
to  interfere  with  U.  S.  stations  near 
the  international  boundary. 
Four-Letter  Calls 
Licenses  for  FM  should  be  grant- 
ed to  any  FM  licensees  applying, 
and  others  should  be  granted  licen- 
ses as  in  the  public  interest.  Call 
letters  should  be  of  four  letters. 

Simultaneous  broadcasting  of  the 
same  program  on  AM  and  FM 
should  be  authorized,  but  should  be 
permissible,  rather  than  obligatory. 

Satellite  transmitters  are  to  cover 
small  centers  of  population  or  gaps 
in  normal  service  areas  due  to  pe- 
culiarities of  FM  transmission  in 
some  areas.  A  policy  should  be 
adopted  on  the  question  of  maxi- 
mum power,  antenna  height,  and 
resulting  service  area  on  demo- 
cratic principle  and  to  serve  the 
greatest  public  interest. 

"We  recommend  each  population 
center  where  a  station  is  economi- 
cally possible  or  proposed,"  the 
CAB  stated,  "should  be  studied  by 
a  committee  consisting  of  repre- 
sentatives from  the  Dominion  Bu- 
reau of  Statistics,  Association  of 
Canadian  Advertisers,  Canadian 
Association  of  Advertising  Agen- 
cies, CBC  and  CAB,  and  a  definite 
normal  wholesale  service  area  be 
determined  for  that  center.  This 
would  then  be  converted  to  effec- 
tive power  and  antenna  height 
maximums  necessary  to  obtain  the 
urban  strength  of  1000  microvolts 
per  metre,  and  rural  strength  of 
50  microvolts  per  metre  within  that 
service  area. 

"This  effective  power  and  anten- 
na height  would  then  be  announced 
by  the  licensing  authority  as  a 
maximum  for  the  center  and  an  op- 
portunity given  for  public  hearings 
of  objections  to  the  figure  chosen. 
Once  the  ceiling  for  effective  power 


and  antenna  height  is  fixed  for  each 
given  center,  all  stations  licensed 
in  that  center,  irrespective  of 
whether  they  are  publicly  or  pri- 
vately owned,  should  be  permitted 
to  go  to  the  maximum  if  they  so 
desire." 

A  five  year  study  period  is  sug- 
gested to  require  stations  to  use 
the  maximum  permitted. 

AM  broadcasting  in  any  area 
should  not  be  dropped  until  nine 
out  of  ten  listeners  in  that  area 
have  turned  to  FM. 

The  CBC  board  of  governors 
meeting,  receiving  this  brief  from 
the  CAB  board  of  directors,  was  the 
first  at  which  the  new  chairman, 
A.  Davidson  Dunton  [Broadcast- 
ing, Nov.  12],  presided. 

The  meeting  with  the  CBC  board 
of  governors  followed  an  off-the- 
record  meeting  of  Canadian  broad- 
casters with  CBC  General  Man- 
ager Augustin  Frigon.  Attending 
were  broadcasters  from  all  parts 


of  Canada,  including:  Harry  Sedg- 
wick, CFRB  Toronto,  CAB  chair- 
man of  the  board;  Glen  Banner- 
man,  Toronto,  CAB  president;  A. 
Gauthier,  CHLT  Sherbrooke,  CAB 
vice-chairman;  W.  J.  Blackburn, 
CFPL  London;  H.  B.  Burgoyne  and 
W.  B.  C.  Burgoyne  Jr.,  CKTB  St. 
Catherines,  Ont.;  H.  F.  Dougall, 
CKPR  Fort  William,  Ont.;  W.  A. 
Duffield,  CKY  Winnipeg;  T.  Drum- 
mie,  CHSJ  St.  John,  N.  B.;  F.  H. 
Elphicke,  CKWX  Vancouver;  Gerry 
Gaetz,  CKRC  Winnipeg;  J.  Hum- 
phreys, CJCH  Halifax;  Phil  La- 
londe,  CKAC  Montreal ;  W.  C.  Bor- 
rett,  CHNS  Halifax;  M.  Lefevre, 
CHLP  Montreal;  F.  A.  Lynds, 
CKCW  Moncton,  N.  B.;  A.  A.  Mur- 
phy, CFQC  Saskatoon;  G.  R.  A. 
Rice,  CFRN  Edmonton;  Joseph 
Sedgwick,  Toronto,  CAB  counsel; 
Ralph  Snelgrove,  CFOS  Owen 
Sound,  Ont.;  Harry  Dawson,  To- 
ronto, CAB  engineer;  Ken  Soble, 
CHML  Hamilton;  and  Lyn  Spen- 
cer, KCAC  Montreal. 


5000  WATTS 


NBC  IN  RICHMOND  VA 


640  ■ 

KILOCYCLES    JL^w  ML    ML  WATTS 

NBC  for  LOS  ANGELES 

Represented  Nationally  by  Edward  Pelry  and  Company,  Inc. 


Page  78    •    December  10,  1945 


BROADCASTING    •  Telecasting 


WMFR  Moves  to  New  Quarters 


Richard  Hubbell's 


is 


NEW  STUDIOS  and  offices  of  WMFR  High  Point,  N.  C,  were  opened 
Nov.  28  with  a  special  broadcast  in  which  local  civic  organizations  as 
well  as  station  personnel  participated.  One  of  new  studios  is  pictured 
above.  Designed  by  Gary  Davis,  WMFR  engineer  and  program  manager, 
headquarters  are  on  eighth  floor  of  Security  National  Bank  Building, 
next  door  to  building  where  basement  studios  formerly  were  maintained. 
WMFR,  an  American  affiliate  operating  with  250  w  on  1230  kc,  cele- 
brates 10th  anniversary  this  month.  It  is  owned  by  J.  E.  Lambeth  family 
with  Mrs.  Helen  M.  Lambeth,  a  partner,  as  manager.  The  Lambeths  also 
operate  WGBG  Greensboro.  

RCA  May  Market  Video  Receivers 
\  By   Spring,  Store  Admen  Are  Told 


RCA  hopes  to  have  television 
transmission  equipment  ready  by 
summer  and  to  start  putting  video 
receivers  on  the  market  in  the  late 
spring,  T.  A.  Smith,  executive  of 
RCA  Victor's  engineering  products 
division,  said  Tuesday  at  a  meet- 
ing of  several  hundred  department 
store  advertising  and  display  exec- 
utives who  also  heard  reports  of  the 
demonstration  of  intra-store  tele- 
vision at  Gimbels-Philadelphia. 

The  group  was  entertained  at 
cocktails  by  W.  L.  Stensgaard  & 
Associates,  creators  of  the  window 
displays  used  by  the  store  in  con- 
nection with  the  video  experiment, 
which  were  on  exhibit.  Session, 
held  at  the  McAlpin  Hotel,  New 
York,  also  included  a  20-minute 
video  program,  including  movies  of 
the  GimbePs  television  operation 


and  of  the  Army-Navy  game,  tele- 
cast expressly  for  the  gathering  by 
WNBT,  NBC's  video  station  in 
New  York. 

"No  store  that  expects  to  do  busi- 
ness in  the  next  ten  years  can  do 
without  television,  intra-store  or 
on  the  air,"  David  Arons,  publicity 
director  of  Gimbels-Philadelphia, 
told  the  group.  When  merchandise 
was  shown  by  models,  fashion-show 
manner,  shoppers  evinced  interest, 
but  sales  were  not  increased.  But 
when  the  use  of  the  goods  was 
demonstrated,  there  was  an  imme- 
diate sales  effect,  he  said.  A  demon- 
stration of  hair-styling  resulted  in 
record  business  for  the  store's 
beauty  salon,  he  stated. 

Mr.  Arons  reported  that  the  10- 
minute  program  length  used  by 
Gimbels  seemed  about  right,  but 


Picture  of  the  power  of 

WNAB 


BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 

Concentrated  Audience  in  the  Nation's  59th 

You  may  not  set  the  world  on  fire,  but  w 
Nation's   59th   Market   a   hot-spot   on  yi 
Programming  of,  by  and  for  Bridgeport 
trated  audience;  a  sure-fire  route  to  your  share  of 
most  $100,000,000  in  Retail  Sales. 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
RE  P  R  ES  E  N  T  E  D       BY  RAMBEAU 


PROGRAMMING 
AND  PRODUCTION" 


DIRECTION 


ACTING 


ADVERTISING 


BROADCASTING 


WRITING 


DESIGNING,  ETC. 


ROADCASTING    •  Telecasting 


added  his  conclusion  that  in  a  few 
years  when  the  novelty  of  intra- 
store  television  has  worn  off  five 
minutes  will  be  the  maximum  for 
this  type  of  video  commercial,  with 
two  minutes  probably  adequate. 
Demonstrations  were  more  success- 
ful than  entertainment,  he  said,  re- 
porting that  a  questionnaire  dis- 
tributed at  the  store  showed  25% 
of  the  women  wanting  more  merch- 
andising. That  may  have  been  a  re- 
flection on  the  quality  of  the  enter- 
tainment, he  added.  Survey  showed 
that  70%  of  those  answering  were 
seeing  television  for  the  first  time, 
he  said. 

Predicting  that  "stores  will  sell 
time  on  a  cooperative  basis  and  that 
manufacturers  of  consumer  goods 
will  develop  traveling  shows,  props 
and  films  for  intra-store  television," 
Mr.  Stensgaard  declared  that  tele- 
vision in  the  store  "will  pay  its  own 
way  by  direct  sales,  increased 
traffic  and  better  dispersion  of 
traffic  throughout  the  various  floors 
and  sections  of  the  store. 

"But,  most  of  all,"  he  concluded, 
it  will  pay  out  "because  of  its  abili- 
ty to  do  a  more  interesting  visual  Iff  f  T 
demonstration    that   is    most    COn-         Not  since  the  early  days  of  JUJI 
vincing  to  the  senses  of  sight  and     *e  mov',es  or  Rf'°  i,sf  has    />IIT  I 

,        .  ,  .      ,  „  &  there    been    such    a   glowing     If  II  I  ■ 

hearing  combined."  opportunity  for  those  having     VWI  * 

John  K.  West,  public  director  of  the  necessary  »Know  How"  as 

RCA  Victor,  who  presided  at  the  Television  now  presents.  The 

meeting,   said  that  the   first  video  crux  of  Television's  develop- 

sets  this  Company  will  put  on  sale  ment  problem  at  this  stage  is 

will  be  the  lower-priced  units,  sell-     ,he  PROGRAM— and  in  TELE- 

ing  from  under  $200  to  about  $500.     V™"™?™™1"0  t"?  A  MURRAY 

rn     -it     i.     j.     j-i.         i     x-  i  i    i.      PRODUCTION,    Richard  Hub- 

lo  illustrate  the  potential  market     ...     .     ...  HILL  BOOK 

„       ,,  i  ,  be"  not  on'y  brings  you  up-  BVWIk 

for  these  sets,  he  cited  a  survey  l0.date  on  every  phase  of  fhe 
made  by  Elmo  Roper  which  re-  WOrk,  but  outlines  potential  near-future  de- 
ported that  while  80%  of  the  popu-  velopments  as  well, 
lation  have  never  seen  television,  Technica|  limitations  and  possibiii,ies  are 

53%  want  to  buy  sets  when  they  detailed  from  the  all-essential  program  stand- 
Can  get  them  point.  Writing— acting— directing— advertising— 

In  his  discussion  of  pick-up  and  tttt~ftZiJ£tt\* 
transmission  equipment  for  tele-     0f  the  subjects  covered, 
vision,   Mr.    Smith   described  the  . 

-K.T  SO  selected  photos  illustrating  specific  pro- 

telecast  of  the  Army-Navy  game     auctions  and  production  problems  provide  in 

as  an  example  Of  what  the  video      themselves  a  highly  valuable  course  of  in- 
audience    may    expect.    Citing   the       ^ruction  in  this  latest  of  the  Arts    In  addi- 
„  -     ,,  .  tion,  numerous  easily  understood  line  draw- 

effectiveness  of   the   new   image-     ings  vivid|y  iuusfrate  production  principles 

orthicon   tube,   which   got   its  first      and  problems. 

real  workout  that  day,  Mr.  Smith  The  first  book  of  ifs  kind  TElEVISION 
said  its  sensitivity  surpasses  that     programming  &  production  will  serve 

of  any  camera,  Still  or  motion  pic-  as  an  invaluable  guide  and  inspiration  to 
tnro     At   Marli«nn    fimmrp    flni-HpTi        all  who  aim  to  parieipate  in  Television's  eom- 

ture.  At  Madison  bquare  harden,  ing  of  age  2(j7  pages  Priee  $3  ($3  25  for_ 

he  reported,  the  camera  was  fo-  eign). 

cussed  on  the  brightly  lit  boxing  ***%mmr%u 

ring  and  then,  without  any  change,  ^^^flTi  COMPLETE 

swung  to  show  a  celebrity  in  the  *^^K|Mp4    All  THEN  Til*1 

audience,  getting  both  pictures  with  ^llMffifiM  ' 

equal  clarity.  WmB^^^ak  DATA 

ATS  Sales  Meeting  iS^R^ 
AMERICAN  Television  Society  will  hold  WMHl  lp*^      Techniques  — 

a   panel  discussion  on   retailing  tele-  MUfJ^^fcjBt^      hoth   Here  and 

vision  sets  at  a  luncheon  at  the  Hotel  K^PtHeSHmI  Abroad. 

Sheraton,  New  York,  on  Dec,  11,  Dave  C  i>;:3Biy 

Wagman,  radio  and  television  sales  "^1^ ^Nfe, 
manager,  Bruno-New  York  Inc.,  will  be  YOUR  BOOKSELLER  HAS  IT  N^Bk 

chairman.  Speakers;  Maj.  David  Davis,  m^M      •  ■  •  °f  =>«"<»  coupon  today  I 

manager,  radio  and  television  depart-  •  ^^^^P 

ment,  R.  H.  Macy  &  Co.,  New  York;  ■  flV< 

Albert  M.  Berg,  vice-president,  Arnold  ;     MURRAY  HILL  BOOKS,  Inc.  • 

Constable  &  Co.;  Lawrence  Moore,  mer-  !     Dept.  BR-125, 

chandise  manager,  Frederick  Loeser  &  I     232  Madison  Ave.,  New  Yorkl6,  N.  Y.  ■ 

Co-  ■         Rush    a   copy   of    Hubbell's   TELE-  I 

Christmas  Nickels  ;  v/.SJ?£k,PR£G£AMM,ING.i  AJiD«P5°"  * 

^xi-cTcm™  ac    c^ao/^»t     4.    i.          ,  S  DUCT  ON.  □  $3  enclosed  ($3.25  for-  ■ 

CHRISTMAS   SEASON  starts   early    in  i  ■              \=\  *send   c  Q  D  *  for  this  J 

Vancouver  where  CJOR  has  had  a  Nickel  amount    ptui    postage    (no  foreign 

Club  for  nine  years.  Started  when  News-  ■  c  O  D 's  ) 

caster  Dick  Diespecker  thought  some  ; 

listeners    might    want    to    contribute  ■  Name   ,   ■ 

small  amounts  to  the  Vancouver  Wei-  ■ 

fare  Federation  for  Christmas  cheer  for  ;  ■ 

needy  children,  the  CJOR  Nickel  Club  ;  Street    ; 

is  now    an    annual    institution,   with  i  j 

membership  open  to  all  who  have  "a  : 

kind  heart,  a  sense  of  humor,  and  a  I  City  &  State  ,  _   * 

nickel".  All  contributions  are  acknowl-  !  • 

edged  on  the  air.  £ 

December  10,  1945    •    Page  79 


SPONSOR,  STAR,  agency  and  press  get  together  backstage  following 
the  labor  victory  show  Truth  or  Consequences  in  Chicago.  Left  to  right 
they  are:  Gil  Ralston,  director  of  nighttime  radio  for  Procter  &  Gamble; 
Ralph  Edwards,  creator  and  conductor  of  show;  Murray  Bolen,  Holly- 
wood manager  of  Compton  Agency;  Jack  Ryan,  NBC  Chicago  press  mgr. 


CCNY  Plans  Awards 

PLAQUES  and  certificates  of 
merit  for  creation  of  outstanding 
commercial  radio  programs  and 
promotion  campaigns  will  be  award- 
ed broadcasters,  advertisers,  agen- 
cies and  program  producers  by 
New  York  City  College  at  Second 
Annual  Radio  and  Business  Con- 
ference scheduled  next  spring  by 
the  college's  School  of  Business 
Administration,  says  Dr.  Robert  A. 
Love,  head  of  the  school's  evening 
session  and  conference  director. 
Deadline  for  entries  is  Jan.  31, 
1946.  Details  may  be  obtained  from 
Dr.  John  Gray  Peatman,  chairman 
of  the  awards  committee,  at  CCNY, 
17  Lexington  Ave.,  New  York  10, 
N.  Y. 


RWG  Contract 

THREE-YEAR  PACT  with  Radio 
Writers  Guild,  Hollywood  chapter, 
has  been  signed  by  American 
Broadcasting  Co.  covering  net- 
work's nine  Hollywood  newswriters. 
Contract,  retroactive  to  Nov.  1, 
sets  minimum  of  $271  monthly  for 
starting  newsmen,  with  increase  to 
$300  after  year's  service.  Other 
features  include  five-day,  40-hour 
week,  time  and  a  half  for  overtime 
and  three  weeks  vacation  with  pay. 
Sam  Moore,  RWG  president,  and 
Margaret  K  a  1  i  s  c  h  represented 
guild  in  negotiations  with  Don 
Searle,  American  western  division 
vice-president,  and  Don  Tatum, 
network  attorney. 


CBS 


SINCE 


'THE  BEGINNING  OF 
RADIO  IN  CHATTANOOGA 


5,000  WATTS 


best  job 


DAY  AND  NIGHT   n.  ' 

  Chattanooga 


PAUL  H.  RAYMER  CO. 

NATIONAL  REPRESENTATIVE 


First  in  Chattanooga 


Clear  Channel  Applications 

(Continued  from  page  77) 

1000  KC 

WCPL,  Chicago,  inc.  power  from  10  to  50  kw,  DA— D-N. 
KOMO,  Seattle,  inc.  power  from  5  kw  to  50  kw,  DA-N. 

1030  KC 

KARM,  Fresno,  Cal.,  change  freq.  from  1430  kc,  req.  facilities  of  KOB,  Albuquerque, 

changes  in  DA. 
Port  Wayne  Broadcasting  Inc.,  Ind.  (New),  1  kw,  D. 
Fred  Jones  Broadcasting  Co.,  Tulsa  (New),  U.  50  kw,  DA-N. 

KWSC,  Pullman,  Wash.,  change  freq.  from  1250  kc.  power  from  5  kw  D-N  to  5  kw, 
D,  1  kw  N  and  hrs.  of  op.  from  S-KTW,  to  U. 

1060  KC 

KFRE,  Fresno,  Cal.,  change  freq.  from  1340  kc,  inc.  power  from  250  w  to  1  kw. 
KROY,  Sacramento,  Cal.,  change  freq.  from  1240  kc,  inc.  power  from  250  w  to  5  kw, 
DA-N. 

Deep  South  Broadcasting  Corp.,  New  Orleans  (New),  10  kw,  50  kw-LS,  U,  DA. 
WNOE,  New  Orleans,  change  freq.  from  1450  kc,  inc.  power  from  250  w  to  50  kw, 
DA— D-N. 

Palladium  Publishing  Co.,  Benton  Harbor,  Mich.  (New),  250  w,  D. 
Myles  H.  Johns,  Milwaukee  (New),  1  kw,  D. 

1080  KC 

WINN,  Louisville,  change  freq.  from  1240  kc,  inc.  power  from  250  w  to  1  kw  N  and 
5  kw  D,  DA— D-N. 

Mid-America  Broadcasting  Corp.,  Louisville  (New),  1  kw,  5  kw-LS,  TJ.  DA— D-N. 
Lake  Superior  Broadcasting  Co.,  Duluth  (New),  10  kw,  U.  DA. 

1090  KC 

KTHS,  West  Memphis,  Ark.,  change  power  from  1  kw,  10  kw-LS,  to  25  kw,  50  kw-LS, 
DA-N. 

KEVR,  Seattle,  Washington,  inc.  power  from  250  w  to  10  kw,  inst.  new  trans,  and 
DA  for  D-N. 

1110  KC 

Rahall  Broadcasting  Co.,  Inc.,  Norristown,  Pa.  (New),  500  w,  D. 
Bay  City  Broadcasting  Co.,  Bay  City,  Tex.  (New),  1  kw,  U. 

1130  KC 

San  Diego  Broadcasting  Co.,  San  Diego  (New),  1  kw,  DA,  U. 
Syndicate  Theatres,  Inc.,  Columbus,  Ind.  (New),  500  w,  D. 

1170  KC 

Finley-McKinnon  Broadcasting  Co.,  San  Diego  (New),  5  kw,  DA,  U. 
Valley  Broadcasting  Co.,  San  Jose  (New),  DA,  5  kw,  U. 

1190  KC 

WOWO,  Ft.  Wayne,  Ind.,  inc.  power  from  10  kw  to  50  kw,  DA-N. 
Davidson  County  Broadcasting  Co.,  Lexington,  N.  C.  (New),  250  w,  D. 
KEX,  Portland,  Oregon,  inc.  power  from  5  kw  to  50  kw,  DA-N. 

1500  KC 

San  Jose  Broadcasting  Co.,  San  Jose,  Cal.  (New),  1  kw,  DA,  U. 
Methodist  Radio  Parish,  Inc.,  Flint,  Mich.  (New),  250  w,  D. 

1520  KC 

Calumet  Broadcasting  Corporation,  Hammond,  Ind.  (New),  5  kw,  D. 
KOMA,  Oklahoma  City,  inc.  power  from  5  kw  to  50  kw,  DA-N. 
Radio  Air  Ways,  Inc.,  Eugene,  Ore.  (New),  1  kw,  U. 

WPRP,  Ponce,  P.  R.,  change  freq.  from  1420  kc,  inc.  power  from  100  w,  250  w-LS. 
to  1  kw,  5  kw-LS  hrs. 

1550  KC 

Atlanta  Radio  Enterprises,  Inc.,  Atlanta  (New),  10  kw,  U.  DA. 
Thomaston  Broadcasting  Co.,  Atlanta  (New),  10  kw,  U. 
Associated  Broadcasters,  Inc.,  Indianapolis  (New),  250  w, 
James  A.  Noe,  Shreveport  (New),  2o0  w,  U. 
Frank  H.  Ford,  Shreveport  (New),  250 jw\  U. 
WSOC,  Charlotte,  N.  C,  <  " 

DA"N-  1560  KC 

The  Times  Picayune  Publishing  Co.,  New  Orleans  (New),  500  w,  1  kw-LS-U. 


freq.  from  1240  kc,  inc.  power  from  250  w  to  50  kw, 


War  Declaration,  Bonds 
Theme  of  WEAF  Shows 

SPECIAL  programs  on  the  fourth 
anniversary  of  America's  declara- 
tion of  war  on  Japan  and  NBC's 
Victory  Bond  drive  were  presented 
on  WEAF  New  York  Dec.  8. 

Using  network's  slogan  for  the 
day,  "Peace  is  Worth  Paying  For", 
Ray  Barrett  opened  the  station  at 
5:30  a.m.  with  a  plea  for  continued 
purchase  of  bonds.  Don  Lerch,  on 
Modern  Farmer  program,  broad- 
cast a  transcribed  interview  with 
the  farm  family  buying  most 
bonds  during  war.  Special  program 
of  Treasury  Dept.  bond  songs  high- 
lighted Morning  in  Manhattan,  and 
special  music  was  also  featured  on 
Adelaide  Hawley  program  and 
Jack  Arthur  show.  Rod  Hendrick- 
son  on  his  This  Business  of  Living 
gave  a  history  of  the  fourth  anni- 
versary of  our  declaration  of  war, 
and  Frederick  W.  Gehle,  chairman 
of  the  New  York  State  War  Fi- 
nance Committee,  summarized  re- 
sults of  the  bond  drive  on  Music  of 
Manhattan. 


Used  Car  Dealers  Off 

BECAUSE  of  unsavory  methods 
of  operation  by  many  southern 
California  used  car  dealers,  KFAC 
Los  Angeles  starting  Dec.  3  elimi- 
nated that  type  of  sponsor  from 
the  station.  New  automobile  deal- 
ers will  continue  to  be  welcome, 
according  to  Calvin  J.  Smith,  sta- 
tion manager.  He  declared  that  al- 
though within  the  law,  used  car 
dealers  super  salesmanship  tactics 
could  not  meet  with  station  policy. 


Pierre  Van  R.  Key 

VAN  R.  KEY,  73,  music  critic, 
editor  of  the  "Musical  Digest",  and  a 
frequent  music  commentator  on  the 
radio,  died  Nov.  28  at  St.  Luke's  Hos- 
pital, New  York.  Mr.  Key  was  director 
of  many  radio  programs,  and  had  made 
numerous  radio  appearances  as  speaker. 


NORTHERN  FLORIDA*! 
BEST  RADIO  "BUT" 


•  Send  for 


Page  80    •    December  10,  1945 


BROADCASTING    •  Telecastin; 


Opinion  in  Ashbacker  Case 

See  Story  This  Issue 


Following  is   the  full  text  of 
the  majority  opinion  of  the  Su- 
preme Court  of  the  United  States 
in  Ashbacker  Radio  Corp.  vs.  FCC, 
decided  on  Dec.  3.  The  opinion,  de- 
livered by  Associate  Justice  Doug- 
las, was  concurred  in  by  Chief  Jus- 
tice Stone  and  Justices  Murphy, 
Eeed  and  Burton.  Associate  Jus- 
tice Frankfurter  delivered  a  dis- 
]  senting  opinion,  concurred  in  by 
Justice  Rutledge.  Associate  Justice 
Black  did  not  participate  as  is  his 
custom  in  cases  involving  the  FCC 
because  his   brother-in-law,  Clif- 
j  ford  J.  Durr,  is  a  member  of  the 
I  FCC.    Associate   Justice  Jackson 
V  took  no  part,  being  on  special  as- 
p  signment   in    Nuremberg   on  the 
Nazi  War  Crimes  trial. 
The  opinion  follows: 
The  primary   question  in  this  case 
is   whether   an   applicant  for   a  con- 
struction   permit    under    the  Federal 
1   Communications    Act    (48    Stat.  1064, 
I  47  U.  S.  C.  §  151)  is  granted  the  hear- 
I  ing  to  which  he  is  entitled  by  §  309(a) 
|  of   the   Act,1  where   the  Commission, 
|  having  before  it  two  applications  which 
I  are    mutually    exclusive,    grants  one 
J  without  a  hearing  and  sets  the  other 
\  for  hearing. 

In  March,   1944,   the   Fetzer  Broad- 
casting Company  filed  with  the  Com- 
mission an  application  for  authority  to 
[!  construct  a  new  broadcasting  station 
[  at  Grand  Rapids,  Michigan,  to  operate 
on  1230  kc  with  250  watts  power,  un- 
limited time.  In  May  1944,  before  the 
Fetzer  application  had  been  acted  upon, 
'  petitioner  filed  an  application  for  au- 
thority to  change  the   operating  fre- 
j  quency  of  its  station  WKBZ  of  Muske- 
j  gon,  Michigan,  from  1490  kc  with  250 
I  watts  power,  unlimited  time,  to  1230 
I  kc.  The  Commission,  after  stating  that 
the  simultaneous  operation  on  1230  kc, 
at  Grand  Rapids  and  Muskegon  "would 

■  result    in    intolerable    interference  to 

■  both  applicants,"  declared  that  the  two 
applications  were  "actually  exclusive." 

I  The  Commission  upon  an  examination 
.1  of  the  Fetzer  application  and  sup- 
i  porting  data  granted  it  in  June  1944 
,]  without  a  hearing.  On  the  same  day 
i  the  Commission  designated  petitioner's 
3  application  for  hearing.  Petitioner  there- 
f '  upon  filed  a  petition  for  hearing,  re- 
h  hearing  and  other  relief  directed  against 
h  the  grant  of  the  Fetzer  application.  The 
jr  Commission  denied  this  petition,  stat- 
fl  ing, 

"The  Commission  has  not  denied 
petitioner's  application.  It  has  desig- 
rl  nated  the  application  for  hearing  as 
,  required  by  Section  309(a)  of  the  Act. 


1  Sec.  319  relates  to  applications  for  con- 
struction permits.  But  since  such  applica- 
tions are  in  substance  applications  for  sta- 
tion licenses  (Goss  v.  Federal  Radio  Com- 
mission, 67  F.  2d  507,  508)  the  Commis- 
sion in  such  cases  uniformly  follows  the 
procedure  prescribed  in  §  309(a)  for  sta- 
tion licenses. 


KOIN 


It  takes  an  informed 


community  to  do 
a  community  job. 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Nat'l  Rep. 


At  this  hearing,  petitioner  will  have 
ample  opportunity  to  show  that  its 
operation    as    proposed    will  better 
serve  the  public  interest  than  will 
the  grant  of  the  Fetzer  application  as 
authorized  June  27,  1944.  Such  grant 
does  not  preclude  the  Commission  at 
a  later  date  from  taking  any  action 
which   it  may   find    will   serve  the 
public  interest.  In  re:  Berks  Broad- 
casting Company  (WEEU),  Reading, 
Pennsylvania,  8  FCC  427    (1941);  In 
re:    The    Evening    News  Association 
(WWJ),    Detroit,    Michigan,    8  FCC 
552  (1941);  In  re:  Merced  Broadcasting 
Company  (KYOS),  Merced,  California, 
9  FCC  118,  120  (1942)." 
Petitioner  filed   a  notice   of  appeal 
from  the  grant  of  the  Fetzer  construc- 
tion permit  in  the  Court  of  Appeals  for 
the  District  of  Columbia,  asserting  that 
it  was  a  "person  aggrieved  or  whose 
interests  are  adversely  affected"  by  the 
action  of  the  Commission  within  the 
meaning  of  §  402(b)   (2)  of  the  Act.2 
The  Commission  filed  a  motion  to  dis- 
miss the  appeal  for  want  of  jurisdic- 
tion on  the  part  of  the  court  to  enter- 
tain it.  This  motion  was  granted  with- 
out  opinion.   The   case  is  here  on  a 
petition  for  a  write  of  certiorari  which 
we  granted  because  of  the  importance 
of  the  question  presented. 

Our  chief  problem  is  to  reconcile  two 
provisions  of  §  309(a)  where  the  Com- 
mission has  before  it  mutually  exclu- 
sive applications.  The  first  authorizes 
the  Commission  "upon  examination" 
of  an  application  for  a  station  license 
to  grant  it  if  the  Commission  de- 
termines that  "public  interest,  con- 
venience, or  necessity  would  be  served" 
by  the  grant.3  The  second  provision 
of  §  309(a)  says  that  if,  upon  examina- 
tion of  such  an  application,  the  Com- 
mission does  not  reach  such  a  decision, 
"it  shall  notify  the  applicant  thereof, 
shall  fix  and  give  notice  of  a  time  and 
place  for  hearing  thereon,  and  shall 
afford  such  applicant  an  opportunity 
to  be  heard  under  such  rules  and  regu- 
lations as  it  may  describe."4  It  -is  thus 
plain  that  §  309(a)  not  only  gives  the 
Commission  authority  to  grant  licenses 
without  a  hearing,  but  also  gives  appli- 
cants a  right  to  a  hearing  before  their 
applications  are  denied.  We  do  not 
think  it  is  enough  to  say  that  the 
power  of  the  Commission  to  issue  a 
license  on  a  finding  of  public  interest, 
convenience  or  necessity  supports  its 
grant  of  one  of  two  mutually  exclusive 
applications  without  a  hearing  of  the 
other.  For  if  the  grant  of  one  effec- 
tively precludes  the  other,  the  statutory 
right  to  a  hearing  which  Congress  has 
accorded  applicants  before  denial  of 
their  applications  becomes  an  empty 
thing.  We  think  that  is  the  case  here. 

The  Commission  in  its  notice  of  hear- 
ing on  petitioner's  application  stated 
that  the  application  "will  not  be  grant- 
ed by  the  Commission  unless  the  issues 
listed  above  are  determined  in  favor  of 
the  applicant  on  the  basis  of  a  record 
duly  and  properly  made  by  means  of 
a  formal  hearing."  One  of  the  issues 


2  The  relevant  provisions  of  §  402(b) 
read  as  follows: 

"Art  appeal  may  be  taken,  in  the  man- 
ner hereinafter  provided,  from  decisions 
of  the  Commission  to  the  United  States 
Court  of  Appeals  for  the  District  of  Co- 
lumbia in  any  of  the  following  cases: 

"(2)  By  any  other  person  aggrieved 
or  whose  interests  are  adversely  affectei 
by  any  decision  of  the  Commission  grant- 
ing or  refusing  any  such  application." 

3  Sec.  307(a)  provides,  "The  Commis- 
sion, if  public  convenience,  interest,  or  ne- 
cessity will  be  served  thereby,  subject  to 
the  limitations  of  this  chapter,  shall  grant 
to  any  applicant  therefor  a  station  license 
provided  for  by  his  chapter." 

4  Sec.  309(a)  reads  as  follows: 

"If  upon  examination  of  any  applica- 
tion for  a  station  license  or  for  the  re- 
newal or  modification  of  a  station  license 
the  Commission  shall  determine  that  pub- 
lic interest,  convenience,  or  necessity 
would  be  served  by  the  granting  thereof, 
it  shall  authorize  the  issuance,  renewal, 
or  modification  thereof  in  accordance 
with  said  finding.  In  the  event  the  Com- 
mission upon  examination  of  any  such 
application  does  not  reach  such  decision 
with  respect  thereto,  it  shall  notify  the 
applicant  thereof,  shall  fix  and  give  no- 
tice of  a  time  and  place  for  hearing 
thereon,  and  shall  afford  such  applicant 
an  opportunity  to  be  heard  under  such 
rules  and  regulations  as  it  may  pre- 
scribe." 


listed  was  the  determination  of  "the 
extent  of  any  interference  which  would 
result  from  the  simultaneous  opera- 
tion" of  petitioner's  proposed  station 
and  Fetzer's  station.  Since  the  Commis- 
sion itself  stated  that  simultaneous 
operation  of  the  two  stations  would  re- 
sult in  "intolerable  interference"  to 
both,  it  is  apparent  that  petitioner  car- 
ries a  burden  which  cannot  be  met.  To 
place  that  burden  on  it  is  in  effect  to 
make  its  hearing  a  rehearing  on  the 
grant  of  the  competitor's  license  rather 
than  a  hearing  on  the  merits  of  its  own 
application.  That  may  satisfy  the  strict 
letter  of  the  law  but  certainly  not  its 
spirit  or  intent."3 

The  Fetzer  application  was  not  con- 
ditionally granted  pending  considera- 
tion of  petitioner's  application.  Indeed 
a  stay  of  it  pending  the  outcome  of  this 
litigation  was  denied.  Of  course  the 
Fetzer  license,  like  any  other  license 
granted  by  the  Commission,  was  sub- 
ject to  certain  conditions  which  the  Act 
imposes  as  a  matter  of  law.  We  fully 
recognize  that  the  Commission,  as  It 
said,  Is  not  precluded  "at  a  later  date 
from  taking  any  action  which  it  may 


5  The  Commission  recognizes  in  its  regu- 
lations the  desirability  of  hearing  such  re- 
lated matters  at  the  same  time  or  in  con- 
solidated cases.  By  §  1.193,  47  Code  Fed. 
Reg.  Cum.  Supp.  it  is  provided: 

"In  fixing  dates  for  hearings  the  Com- 
mission will,  so  far  as  practicable,  en- 
deavor to  fix  the  same  date  for  separate 
hearings  (a)  on  all  related  matters  which 
involve  the  same  applicant,  or  arise  out 
of  the  same  complaint  or  cause;  and  (b) 
for  separate  hearings  on  all  applications 
which  by  reason  of  the  privileges,  terms, 
or  conditions  requested  present  conflict- 
ing claims  of  the  same  nature." 
And  by  §  1.194,  47  Code  Fed.  Reg.  Cum. 
Supp.  it  is  provided: 

"The  Commission,  upon  motion,  or 
upon  its  own  motion,  will,  where  such 
action  will  best  conduce  to  the  proper 
dispatch  of  business  and  to  the  ends  of 
justice,  consolidate  for  hearing  (a)  any 
cases  which  involve  the  same  applicant 
or  arise  from  the  same  complaint  or 
cause,  or  (b)  any  applications  which  by 
reason  of  the  privileges,  terms,  or  con- 
ditions requested  present  conflicting 
claims  of  the  same  nature." 


find  will  serve  the  public  interest."  No 
licensee  obtains  any  vested  interest  in 
any  frequency.6  The  Commission  for 
specified  reasons  may  revoke  any  sta- 
tion license  pursuant  to  the  procedure 
prescribed  by  §  312(a)  and  may  sus- 
pend the  license  of  any  operator  on  the 
grounds  and  in  the  manner  specified  by 
§  303(m).  It  may  also  modify  a  station 
license  if  in  its  judgment  "such  action 
will  promote  the  public  interest,  con- 
venience, and  necessity,  or  the  provi- 
sions of  this  chapter  *  *  *  will  be  more 
fully  complied  with."  §  312(b).  And  li- 
censes for  broadcasting  stations  are 
limited  to  three  years,  the  renewals  be- 
ing subject  to  the  same  considerations 
and  practice  which  affect  the  granting 
of  original  applications.  §  307(d).  But 
in  all  those  instances  the  licensee  is 
given  an  opportunity  to  be  heard  be- 
fore final  action  can  be  taken.7  What 
the  Commission  can  do  to  Fetzer  it  can 
do  to  any  licensee.  As  the  Fetzer  appli- 
cation has  been  granted,  petitioner, 
therefore,  is  presently  in  the  same  po- 
sition as  a  newcomer  who  seeks  to  dis- 
place an  established  broadcaster.  By  the 
grant  of  the  Fetzer  application  petition- 
er has  been  placed  under  a  greater  bur- 
den than  if  its  hearing  had  been  earlier. 
Legal  theory  is  one  thing.  But  the  prac- 
ticalities are  different.  For  we  are  told 
how  difficult  it  is  for  a  newcomer  to 
make  the  comparative  showing  neces- 
sary to  displace  an  established  licensee. 
Peoria  Broadcasting  Co.  and  Illinois 
Broadcasting  Co.,  1  F.  C.  C.  167.  No 
suggestion  is  made  here  as  in  Mathe- 
son  Radio  Co.,  Inc.,  8  F.  C.  C.  427  or 
The  Evening  News  Association,  8  F.  C. 

(Continued  on  page  8i) 


6  See  §§  301,  304,  307(d),  309(b)(1)  of 
the  Act.  "The  policy  of  the  Act  is  clear 
that  no  person  is  to  have  anything  in  the 
nature  of  a  property  right  as  a  result  of 
the  granting  of  a  license."  Federal  Com- 
munications Commission  v.  Sanders  Bros. 
Radio  Station,  309  U.  S.  470,  475. 

7  For  the  regulations  of  the  Commission 
governing  these  procedures  see  47  Code 
Fed.  Reg.  Cum.  Supp.  §  1.401  (revoca- 
tion), §  1.359  and  §  1.402  (modification), 
§  1.411  and  §  1.412  (suspension),  §  1.360 
(renewal) . 


KCMC 

EXARK ANA 
USA- 


AMERICAN 
•  MUTUAL 


Texarkana's  only  radio  outlet,  deliv- 
ering a  primary  coverage  to  239,330 
people  in  the  4  States  Area. 

For  information  and  availabili- 
ties, write  or  wire  Frank  O. 
Myers,  Manager  KCMC,  Tex- 
arkana,   V.  S.  A. 


Resources  —  Agriculture, 
livestock  production  and 
marketing,  railroads,  52  in- 
dustrial plants,  adequate 
retail  and  wholesale  mar- 
kets, and  a  vast  supply  of 
high  quality  natural  gas 
from  nearby  oil  fields  for  in- 
dustrial and  domestic  uses. 


ROADCASTING    •  Telecasting 


December  10,  1945    •    Page  81 


Miss  Gertrude  Scanlon 

Batten,  Barton,  Durstine  &  Osborn,  Inc. 

New  York  City 

Dear  Gert: 

Last  summer  I  used  to  be  afraid  to 
step  out  of  the  radio  station  because 
of  the  awful 
reckless  drivers 
whizzin'  up 
and  down 
Charleston's 
streets  .  .  . 
but  now  it's 
all  been 
changed,  why 
it's  even  safe 
for  you  to 
come  down  and 
visit  us  now 
.  .  .  and  speak- 
in'  of  this 
safety,  I  like 
to  think  that 
it's  all  on  ac- 
count  of 
t  h  e  "Traffic 
Court"  pro- 
gram we 
broadcast  once 
a  week.  The 
Municipal 
Judge  down 
here  conducts 
a  special  ses- 
sion of  court 
every  Thurs- 
day in  which 
all  the  traffic 
violators  for 
the  week  ap- 
pear. We  tran- 
scribe the 
whole  thing  and  broadcast  it  later  that 
night  .  .  .  the  programs  used  to  last 
more  than  an  hour  but  last  week  the 
court  session  lasted  ovly  19  minutes.  An 
official  of  the  American  Bar  Associa- 
tion dropped  in  last  week  and  said 
that  this  was  a  good  example  of  what 
could  be  done  to  make  people  more 
safety  conscious  .  .  .  just  another 
WCHS  public  service. 

Yrs., 
Algy 


WCHS 

Charleston,  W.  Va. 


BALTIMORE'S 


c 

B 

m 


MUTUAL  BROADCASTING  SYSTEM 


JOHN  ELMER  GEORGE  H.  ROEDER 

President  General  Manager 

FREE  &  PETERS,  Inc. 

Exclusive  National  Representatives 


Page  82    •    December  10,  1945 


On  The  Service  Front 

'Humidity  House' 
Breaks  Monotony 

"THIS  is  Humidity  House."  To 
troops  in  India,  China,  Burma  and 
even  Tibet  this  is  the  signal  of  a 
break  in  the  monotony  of  the  Far 
Eastern  service,  often  the  only  en- 
tertainment they  have. 

Humidity  House  is  Radio  Station 
VU2ZV,  "at  the  crossroads  of  Asia 
on  the  air".  It  is  the  only  Armed 
Forces  Radio  Service  station  with 
listeners  in  all  four  countries.  The 
signal  from  the  little  station  in 
Assam,  India,  reaches  boys  in  the 
ATC  winging  their  way  over  the 
Hump,  GI's  snaking  through  jungle 
clearings  in  Burma  operating  the 
railway,  a  lonely  group  of  engi- 
neers "sweating  it  out"  along  the 
Ledo  Road,  staff  officers  meeting 
at  headquarters  in  Chungking,  and 
Delhi.  The  jobs  sound  interesting. 
They  can  be  pretty  dull  after  six 
months,  a  year  or  two  or  three. 

But  from  6  a.m.  to  midnight, 
Humidity  House  brings  the  needed 
relief  with  sports  broadcasts,  tran- 
scribed Hope,  Benny,  Fibber  Mc- 
Gee,  and  other  top  Stateside  shows, 
news,  and  "live"  entertainment. 

Among  special  features  is  the 
Assam  Society  for  the  Prevention 
of  Discrimination  Against  Idaho 
Porcupines,  with  GI  membership 
up  in  the  hundreds.  It  was  T/4 
Mack  Fuller's  idea,  growing  out  of 
an  Army  News  Service  item  on 
porcupine  persecution.  He  is  the 
program  director,  performing  the 
same  job  he  held  at  KOMA  Okla- 
homa City. 

"Commercials"  include  such 
stunts  as  that  used  for  insect  pre- 
cautions. "Calling  all  mosquitos! 
Calling  all  mosquitos!  To  Barney's 
.  .  .  Tent  17.  The  sucker's  got  his 
net  up  .  .  .  take  all  you  want  and 
drink  all  you  take  .  .  .  His  blood's 
on  the  house.  Calling  all  mos- 
quitos!" 

Humidity  House's  staff,  when 
last  heard  from,  was  headed 
by  Capt.  Frank  Goss  of  KNX  Los 
Angeles.  Corp.  Pat  Bishop,  news 
editor,  is  from  KFI-KECA  Los  An- 
geles. Station  manager  is  Corp. 
Jay  Jackson,  ex-senior  announcer 
of  WBNS  Columbus.  T/4  Fuller 
of  KOMA  Oklahoma  City  is  pro- 
gram director.  Newsman  and  musi- 
cal director  is  Ray  Owens,  who 
played  trumpet  in  Jimmy  Dorsey's 
orchestra.  Frank  Soares,  theater 
and  radio  actor  in  San  Francisco, 
handles  administrative  details  and 
announcing.  T/5  Gene  Sayet,  con- 
trol man  with  WIP  Philadelphia, 
is  engineer. 

*      *  * 
Jackpot  at  Crowder 

TWO  GI's  of  the  Camp  Crowder 
(Mo.)  Radio  branch  hit  the  jack- 
pot last  week  when  11  of  their 
shows  won  prizes  in  the  radio 
contest  sponsored  by  the  Seventh 
Service  Command,  comprising  9 
states  and  about  50  radio  produc- 
tions weekly.  Servicemen  are  Sgt. 
Ben  Park  and  Cpl.  Jeroam  Stagg. 
Sgt.  Park  is  former  .production 


LAST  LOOK  at  Berlin  before  head- 
ing homeward  are  these  Army 
PRO-ites  on  the  steps  of  the  Olym- 
pic Stadium  (1  to  r)  Lt.  Col.  Bar- 
ney Oldfield,  formerly  with  KFAB- 
KFOR-KOIL  Omaha  and  Lincoln; 
Lt.  Robert  Schulberg,  Warner 
Bros,  publicity,  New  York  and 
Hollywood,  and  Lt.  George  E. 
Fuller,  former  announcer,  WFBR 
Baltimore.  All  three  are  with  82nd 
Airborne  Division  and  conducted 
the  radio  and  press  campaign  to 
save  Division  for  regular  Army. 
Division  returns  in  January. 

manager  of  WHA  Madison,  Wis., 
and  Cpl.  Stagg  wrote  scripts  for 
Hollywood  Mystery  Playhouse, 
John  Nesbitt's  Passing  Parade  and 
Frank  Fay  Show.  They  are  re- 
sponsible for  writing,  producing 
and  directing  shows  from  Camp 
Crowder  for  service  and  civilian 
listening,  through  commercial  out- 
lets in  the  area.  Among  the  shows 
are:  Willie  Williams  P.V.T.,  Jubilee 
Time,  GI  Storyteller,  From  an 
Army  Chapel,  and  others. 

*      #  * 
Kaner  in  AFRS  Job 
WALTER  KANER,  publicity  di- 
rector of  WL1B  New  York,  is  now 
handling  publicity  for  the  AFRS 
in  the  Japan-Korea  area. 


Service  Show  on  KGMB 
NEWS  of  special  interest  to  serv- 
icemen and  veterans  is  being 
broadcast  daily  over  KGMB  Hono- 
lulu in  the  program  Stars  and 
Stripes  News.  Started  Nov.  26,  five- 
minute  newscast  is  aired  by  the 
middle  Pacific  edition  of  the  Army's 
daily  newspaper,  Stars  and  Stripes. 
Handling  program  are  Sgt.  Bill 
Baldwin,  former  announcer  with 
KSO  and  KRNT  Des  Moines  and 
Sgt.  Gordon  Davis,  writer  for 
KIRO  Seattle  and  KFRC  San 
Francisco.  KGMB  is  also  making 
the  show  available  to  KHBC 
Hawaii  and  KTOH  Kauai. 


Army  Show  in  Oahu 

NEW  RECRUITING  show,  The 
Army  Takes  the  Air,  has  started 
for  troops  in  Hawaii.  Week- 
ly series  originates  from  Fort 
Shafter,  Oahu,  through  the  cooper- 
ation of  KGMB  Honolulu  and  the 
U.  S.  Army  Recruiting  Office.  Lt. 
James  DeWolfe  is  producer.  The 
program  features  military  marches, 
popular  and  semi-classical  music. 


In  The  Public 

Service 


Wheel  Chair  Search 
JOE  BROWN,  m.c.  of  the  Satur- 
day morning  kid  show  on  WRVA 
Richmond,  was  "middle  man"  in 
satisfying  the  requests  of  two  lis- 
teners. A  Norfolk,  Va.,  detective 
had  sought  his  aid  in  finding  a 
wheel  chair  for  a  14-year-old  polio 
victim.  Next  day,  when  he  went  to 
Norfolk  to  rehearse  the  show,  he 
conferred  with  the  detective  and 
the  boy's  mother.  The  talks  were 
interrupted  by  a  telephone  call 
from  a  regular  listener  at  nearby 
Ocean  View,  Va.,  who  had  a  wheel 
chair  and  wanted  Mr.  Brown  to 
help  her  get  rid  of  it.  Forty-one 
minutes  later,  with  the  aid  of  the 
Norfolk  police  department,  the  boy 
was  sitting  in  his  wheel  chair. 
*      *  * 

Fire  Victims  Aided 

CONTRIBUTIONS  t  o  t  a  1  i 
$2,221.02  have  been  received  in  the 
campaign  being  conducted  by 
WMAL  Washington  and  the  Wash' 
ington  Evening  Star  to  reimburse 
the  family  of  18-year-old  Billy 
Ryan  for  loss  of  clothing  and  pos- 
sessions in  a  fire  which  destroyed 
their  Washington  home.  Billy,  who 
saved  the  lives  of  five  members  of 
his  family  by  carrying  or  leading 
them  to  safety  or  "pushing  them 
out  the  window",  as  he  described  it, 
was  interviewed  on  WMAL's  Head 
line  Edition  program  at  7  p.m.  the 
day  of  the  fire. 


PI 


Found  by  WGTM 

SUCCESS   of   Lost   and  Found 
Column  on  WGTM  Wilson,  N.  C 
is  becoming  even  more  pronounced  iDoi 
in  its  ninth  year.  Last  week  the  ill 
program  reported  loss  of  a  wallet 
containing  $85  and  important  pa 
pers.  Two  days  later  a  farmer  re 
turned  it  with  all  contents  intact 
He  declined  the  reward,  said  he 
was  glad  he  had  been  listening  to 
the  program.  A  few  days  late 
someone  lost  $750  and  valuable  pa 
pers.  The  next  morning  a  cab  driver 
brought  the  wallet  and  all  it  con 
tained  to  the  station. 


In  Southern  New  Eng 
land  People  are  in  th 
Habit  of  Listening 
to  WTIC 


1 


ROADCASTING 


Radio  Support  of  Victory  Loan 
Praised  by  War  Finance  Head 


HIGH  PRAISE  for  radio's  promo- 
tion of  "Victory  Bond  sales  came 
last  week  from  Ted  R.  Gamble,  Na- 
tional Director  of  War  Finance,  as 
networks  and  local  stations  ex- 
|1  tended  themselves  in  the  bond 
'  drive's  closing  days. 

"Radio's  support  was  about  the 
i  brightest  spot  in  the  Victory  Loan 
i  Drive,"  he  told  Broadcasting. 
1    Mr.  Gamble  was  enthused  about 
airways  filled  with  cogent  argu- 
pi  ments   why   America's  radio  lis- 
teners should  buy  bonds  before  the 
drive's  deadline  last  Saturday. 

Last  day  of  the  drive  saw  NBC 
keying  all  sustaining  programs 
and  most  commercials  to  bond  pro- 
motion. Additionally  the  network 
broadcast  a  2-5  p.m.  show  exclu- 
sively for  the  bond  drive,  featuring 
pickups  from  affiliates,  and  a  12 
o'clock  midnight  to  12:55  a.m.  Sun- 
day pickup  of  "victory  dances" 
across  the  nation. 

Other  networks  had  devoted 
nearly  full  days  of  bond  drive  time 
earlier  in  the  campaign:  American 
on  October  29,  opening  day  of  the 
drive;  Mutual  on  Armistice  Day 
and  CBS  on  Thanksgiving. 

Meanwhile,  local  stations,  coop- 
erating with  national  and  local 
War  Finance  committees,  boosted 
bonds  as  enthusiastically. 

On  Saturday  one  of  the  features 
of  NBC's  all-bond  day  was  Gen- 
eral of  the  Army  George  C.  Mar- 
shall, former  Chief  of  Staff,  who 
was  guest  speaker  on  Our  Foreign 
Policy,  at  7:15  p.m. 

The  same  day  American  empha- 
sized Victory  Loan  sales  on  Piano 
Playhouse,  Correspondents  Abroad, 
Don  McNeill's  Breakfast  Club,  and 
Mother    programs.     CBS  plugged 
;et(t!  bonds  on  Grand  Central  Station, 
Crime  Photographer,  Report  to  the 
^Nation,  Mayor  of  the  Town,  and 
the  Treasury  Band  Stand.  Mutual's 
^Sports  Parade,  Leave  It   to  the 
Girls,  Art  Mooney's  orchestra,  and 
Let's  Finish  the  Job  also  gave  time 
to  bond  sales. 

Meanwhile,    the    Treasury  an- 


nounced that  originations  during 
the  Nov.  11-17  period,  just  com- 
piled, showed  a  big  jump  over  the 
previous  week,  especially  in  spots 
and  one-hour  programs.  Among 
originations  were:  Treasury  Sa- 
lutes, 2,936;  Music  for  Millions, 
3,059;  Sports  Personalities  Speak, 
2,575;  Industrial  Leaders  Speak, 
2,173;  Crosby  recording,  2,647. 

Roundup  of  spots  showed  47,205 
regular  length  announcements  dur- 
ing the  week,  up  10,000  from  the 
week  before.  In  addition  there  were 
1,030  two-minute  spots,  725  quar- 
ter-hour programs,  340  half-hour 
programs  and  93  one-hour  pro- 
grams, to  mention  a  few  of  the 
categories. 

Although  the  drive  officially 
closed  at  midnight  Saturday,  sales 
results  will  not  be  known  until  af- 
ter Jan.  1,  War  Finance  headquar- 
ters reported.  Reason  is  that  all 
bonds  and  stamps  purchased  dur- 
ing the  rest  of  December  will  be 
added  to  the  total  drive  sales. 

With  the  Victory  Loan  Drive 
concluded,  the  Treasury  opened  a 
new  campaign  to  sell  bonds  as 
Christmas  gifts.  Lt.  David  Levy, 
USNR,  Chief  of  the  Radio  Sec- 
tion, Treasury's  War  Finance  Divi- 
sion, said  his  office  had  prepared  25 
station  breaks,  25  30-second  and 
25  one-minute  announcements  pro- 
moting bonds  as  Christmas  gifts. 
The  announcements  started  yester- 
day and  were  to  supplement  the 
thrice-weekly  Treasury  Salute  tran- 
scriptions which  will  be  continued 
at  least  until  next  July  1. 

A  total  of  $300,000  worth  of 
bonds  was  sold  on  the  Quiz  Kids 
show  Dec.  2  which  was  staged  in 
the  ballroom  of  the  Mayflower 
Hotel,  Washington,  D.  C.  The 
broadcast  omitted  commercials,  fea- 
tured the  famed  Quiz  Kids  match- 
ing wits  with  four  Senators:  Ball, 
Minn.;  Murdock,  Utah;  Stanfill, 
Ky.,  and  Taylor,  Idaho.  Admission 
to  show  was  by  bond  buying. 


Paid  eastern  North  Carolina  farm- 
ers for  1944  flue-cured  tobacco 
crop  totaling  391,244,945  pounds. 

GET  YOUR  SHARE  OF  THIS 
PROSPEROUS  MARKET 
NOWI  WE  CAN  HELP  YOU. 

Write  Today  for  Further  Information 

WRRF 

1000  WATTS 

FORJOE  &  COMPANY,  Natl,  Representative* 
York    •    Chicago    *  Philadelphia 


'BROADCASTING    •  Telecasting 


Eid  Predictions 

PREDICTIONS  of  Leif  Eid,  NBC 
Washington  commentator,  on  his 
Dec.  3,  6:05  p.m.  broadcast,  about 
key  naval  posts,  came  true  Dec.  4 
when  Fleet  Adm.  Chester  W.  Ni- 
mitz  replaced  Fleet  Adm.  Ernest 
J.  King  as  Chief  of  Naval  Opera- 
tions, and  Rear  Adm.  Dewitt  C. 
Ramsey,  Commander  in  Chief  of 
Pacific  Fleet,  was  appointed  Vice- 
Chief  of  Naval  Operations,  suc- 
ceeding Adm.  Frederick  J.  Horn. 


American  Honored 


IN  RECOGNITION  of  American  Broad- 
casting Co.  cooperation  with  Hollywood 
Canteen  services,  directors  presented 
special  award  certificate  to  network. 
George  Lewis,  manager  of  Hollywood 
newsroom,  accepted  award  on  behalf  of 
network.  Special  awards  also  were  pre- 
sented to  Louella  Parsons  and  Hedda 
Hopper,  American  commentators  who 
greatly  assisted  canteen  in  its  program. 


New  Farm  Committee 
Of  NAB  Holds  Meeting 

NEWLY  CONSTITUTED  Commit- 
tee of  the  National  Association  of 
Broadcasters,  Agricultural  Direc- 
tors Committee,  aimed  to  offer  sug- 
gestions to  the  NAB  on  how  agri- 
cultural broadcasting  can  be  ex- 
tended and  improved,  conveniently 
met  in  Chicago  Dec.  4-5  following 
the  second  annual  convention  of 
the  National  Association  of  Radio 
Farm  Directors  Dec.  2-3,  Stevens 
Hotel,  Chicago.  Committee  consists 
of  Larry  Haeg,  WCGO  Minne- 
apolis, chairman;  Herb  Plambeck, 
WHO  Des  Moines;  Bill  Mosier, 
KJR  Seattle;  Layne  Beaty,  WBAP 
Fort  Worth;  Art  Page,  WLS  Chi- 
cago, and  Bill  Drips,  NBC  Chi- 
cago. Group  was  joined  by  C.  E. 
Arney  Jr.,  secretary-treasurer  of 
NAB,  who  came  in  from  Washing- 
ton for  the  closed  meeting. 


Your  Advertising  Talks  to 
23%  Greater  Buying  Power' 


Sec.  Anderson  Praises 
Radio's  Aid  to  Farmers 

HIGHLIGHT  of  the  second  annual 
convention,  National  Association  of 
Radio  Farm  Directors,  held  Dec. 
2-3  at  the  Stevens  Hotel,  Chicago 
[Broadcasting,  Dec.  3]  was  the 
tribute  to  the  radio  industry  by 
Secretary  of  Agriculture  Anderson 
"for  the  magnificent  job  that  farm 
radio  broadcasting  has  done  during 
the  war".  Mr.  Anderson  pointed  out 
that  farm  broadcasters  have  as- 
sisted in  reaching  farm  families 
with  the  interpretation  of  policies 
of  the  Dept.  of  Agriculture  in  se- 
curing all-out  food  production  and 
bringing  information  to  farm  peo- 
ple on  the  work  of  agricultural  re- 
search and  experimental  stations. 
He  added  that  there  is  an  im- 
portant job  ahead  for  broadcasters 
in  assisting  agriculture  in  the  re- 
conversion period. 

Election  of  officers  was  held  at 
the  Monday  session.  Herb  Plam- 
beck, WHO  Des  Moines,  was 
named  president;  Bill  Mosier, 
KJR  Seattle,  vice-president;  and 
Layne  Beaty,  WBAP  Fort  Worth, 
secretary-treasurer.  Approximate- 
ly 65  members  were  present. 


Store  Starts  Television 

THE  FAIR,  one  of  Chicago's  loop 
department  stores,  on  Dec.  7 
launched  the  first  of  a  13-week 
series  of  television  shows  on 
WBKB  Chicago,  titled  Let's  Go 
T ele shopping .  Telecast  Fridays  at 
7:30  p.m.  CST,  shows  are  designed 
to  aid  shoppers  in  making  their 
selections  by  dramatizing  the  rou- 
tine activities  of  numerous  depart- 
ments within  the  store.  Format  for 
shows  presented  before  Christmas 
will  specialize  in  the  display  of 
suitable  holiday  gifts.  Beulah 
Zachary,  of  WBKB  staff,  will  pro- 
duce and  direct  the  programs. 


Signed  With  Autry 
CASS  COUNTY  KIDS,  consisting  of 
Fred  Martin,  Jerry  Scoggins,  and  Bert 
Dodson,  and  featured  on  WFAA  Dallas, 
have  been  signed  for  permanent  spot 
on  CBS  Gene  Autry  show.  William 
Wrigley  Jr.  Co.,  Chicago,  is  sponsor. 


Nearly  $2V2  million  is  spent 
annually  in  the  Tri-Cities 
retail  drug  stores.  And  the 
greater  portion  (52.9%)  of 
Tri-Cities  drug  sales  origi- 
nates on  the  Illinois  side,  in 
the  Moline-Rock  Island 
zone. 

(1940  census) 

JUUtlBf. 


ROCK  ISLAND  MOLINE,  ILL.  DAVENPUfiT,  IA. 
1270  KC    5000  WATTS 
BASIC  MUTUAL  NETWORK 
Affiliate:  Rock  Island  ARGUS 


Howard  H.  Wilson  Co.,  Naf'l  Representative* 


'SHU  DIM 


KFMB  is  doing 
job  in   San  Diego. 

373,000  persons   

90%    of  county  total — 
are  within  15  miles  of  our 
antenna.    To    sell  your 
story    effectively,  sell 
San     Diego  from 
WITHIN. 


December  10,  1945    •    Page  83 


$650,000,000 
Annual  Retail  Sales 
in  the 
WLAW  Market 

A  guide  to  buying  habits 
.  .  .  WLAW,  Lawrence, 
Mass.,  serves  nearly  two 
million  listeners  in  Industrial 
New  England.  Its  5000  watt 
signal  completely  blankets 
the  prosperous  trading 
areas  of  Lawrence,  Lowell 
and  Haverhill. 

Basic  Station 
American  Broadcasting  Co. 


WLAW 


NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


WAOV 

Vincennes,  Ind. 

Cow  Cabin  Brand  Foods 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 


I  ARTHUR  ft.  CHURCH  PRODUCTION 


Ashbacker  Opinion 

(Continued  from  page  81) 

C.  552,  that  it  may  be  possible  to  make 
workable  adjustments  so  that  both  ap- 
plications can  be  granted.  The  Com- 
mission concedes  that  "these  applica- 
tions are  actually  exclusive."  The  ap- 
plications are  for  a  facility  which  can 
be  granted  to  only  one.  Since  the  fa- 
cility has  been  granted  to  Fetzer,  the 
hearing  accorded  petitioner  concerns  a 
license  facility  no  longer  available  for 
a  grant  unless  the  earlier  grant  is  re- 
called. A  hearing  designed  as  one  for  an 
available  frequency  becomes  by  the 
Commission's  action  in  substance  one 
for  the  revocation  or  modification  of 
an  outstanding  license.  So  it  would 
seem  that  petitioner  would  carry  as  a 
matter  of  law  the  same  burden  regard- 
less of  the  precise  provisions  of  the 
notice  of  hearing. 

It  is  suggested  that  the  Commission 
by  granting  the  Fetzer  application  first 
concluded  that  the  public  interest 
would  be  furthered  by  making  Fetzer's 
service  available  at  the  earliest  possible 
date.  If  so,  that  conclusion  is  only  an 
inference  from  what  the  Commission 
did.  There  is  no  suggestion,  let  alone  a 
finding,  by  the  Commission  that  the 
demands  of  the  public  interest  were  so 
urgent  as  to  preclude  the  delay  which 
would  be  occasioned  by  a  hearing. 

The  public,  not  some  private  interest, 
convenience,  or  necessity  governs  the 
issuance  of  licenses  under  the  Act.  But 
we  are  not  concerned  here  with  the 
merits.8  This  involves  only  a  matter  of 
procedure.  Congress  has  granted  appli- 
cants a  right  to  a  hearing  on  their  ap- 
plications for  station  licenses.8  Whether 
that  is  wise  policy  or  whether  the  pro- 
cedure adopted  by  the  Commission  in 
this  case  is  preferable  is  not  for  us  to 
decide.  We  only  hold  that  where  two 
bona  fide  applications  are  mutually  ex- 
clusive the  grant  of  one  without  a  hear- 
ing to  both  deprives  the  loser  of  the 
opportunity  which  Congress  chose  to 
give  him. 

In  Federal  Communications  Commis- 
sion v.  Sanders  Bros.  Radio  Station,  309 
U.  S.  470,  476-477,  we  held  that  a  rival 
station  which  would  suffer  economic 
injury  by  the  grant  of  a  license  to  an- 
other station  had  standing  to  appeal 
under  §  402(b)(2)  of  the  Act.  In  Fed- 
eral Communications  Commission  v. 
National  Broadcasting  Co.,  319  U.  S. 
239,  we  reached  the  same  conclusion 
where  an  application  had  been  granted 
which  would  create  such  interference 
on  the  channel  given  an  existing  licen- 
see as  in  effect  to  modify  the  earlier 
license.  Petitioner  is  at  least  as  adverse- 
ly affected  by  the  action  of  the  Com- 
mission in  this  case  as  were  the  protes- 
tants  in  those  cases.  While  the  statu- 
tory right  of  petitioner  to  a  hearing  on 
its  application  has  in  form  been  pre- 
served, it  has  as  a  practical  matter  been 
substantially  nullified  by  the  grant  of 
the  Fetzer  application.10 

Reversed. 

Mr.  Justice  Black  and  Mr.  Justice 
Jackson  took  no  part  in  the  considera- 
tion or  decision  of  this  case. 


Page  84    •    December  10,  1945 


_ 8  See  Federal  Communications  Commis- 
sion v.  Pottsville  Broadcasting  Co.,  309 
U.  S.  134,  145-146. 

9  Apparently  no  regulation  exists  which, 
for  orderly  administration,  requires  an  ap- 
plication for  a  frequency,  previously  ap- 
plied for,  to  be  filed  within  a  certain  date. 
Nor  is  there  any  suggestion  that  petition- 
er's application,  which  was  filed  shortly 
after  Fetzer's,  was  not  filed  in  good  faith. 

10  A  license  to  operate  a  station  is  re- 
quired in  addition  to  a  permit  to  construct 
one.  As  respects  an  operating  license 
§  319(b)  provides: 

"Upon  the  completion  of  any  station 
for  the  construction   or  continued  con- 
struction  of   which  a   permit  has  been 
granted,  and  upon  it  being  made  to  ap- 
pear   to    the    Commission    that   all  the 
terms,    conditions,    and    obligations  set 
forth  in  the  application  and  permit  have 
been   fully  met,   and  that  no   cause  or 
circumstance  arising  or  first  coming  to 
the  knowledge  of  the  Commission  since 
the  granting  of  the  permit  would,  in  the 
judgment  of  the  Commission,  make  the 
operation    of    such   station    against  the 
public    interest,    the    Commission  shall 
issue  a  license  to  the  lawful  holder  of 
said   permit   for   the  operation   of  said 
station.  Said  license  shall  conform  gen- 
erally to  the  terms  of  said  permit." 
For    the    regulations    of    the  Commission 
governing  such   applications   see  47  Code 
Fed.  Reg.  Cum.  Supp.  §  1.357.  It  was  con- 
ceded on  oral  argument  that  in  that  pro- 
ceeding petitioner  would  not  be  entitled  to 
intervene  to  challenge  the  propriety  of  the 
grant  of  the  construction  permit  to  Fetzer 
without  a  hearing  on  petitioner's  applica- 
tion. '«*  "  V 


Television  Ready  to  Move,  FM 
On  Expansion  Verge— Walker 


FCC  Commissioner  Paul  A.  Walker 
told  the  57th  annual  convention  of 
the  National  Assn.  of  Railroad  and 
Utilities  Commissioners  at  Miami 
Beach  last  Wednesday  that  "com- 
mercial television  will  soon  be 
ready  to  move  ahead"  and  that  FM 
"is  on  the  verge  of  an  expansion 
so  great  that  it  may  soon  rival  or 
even  surpass"  AM  broadcasting. 

Discussing  "The  Future  of  Tele- 
communications as  Affected  by 
War  Developments",  he  said  "It 
is  not  visionary  to  predict  that  in 
the  future  television  as  well  as  fac- 
simile may  be  combined  with 
telephony.  Two  people  talking  long- 
distance may  be  able  to  see  as  well 
as  hear  each  other.  Or  if  we  call  and 
fail  to  get  an  answer  we  may, 
by  means  of  facsimile,  convey  a 
message  which  the  party  called  will 
find  at  his  telephone  when  he  re- 
turns. These  operations  are  tech- 
nically possible  now.  Further  ex- 
perimentation may  effect  econ- 
mies  which  will  bring  these  serv- 
ices within  the  reach  of  all." 

As  a  result  of  military  research, 
he  said,  frequencies  as  high  as  30,- 
000  mc  may  now  be  used,  whereas 
before  the  war  the  FCC  "licensed 
stations  having  frequencies  from 
10  kc  to  more  than  400  mc."  Out  of 
this  expansion,  he  declared,  are 
coming  "techniques  and  facilities 
which  will  greatly  improve  telecom- 
munications and  provide  better 
service  to  the  people". 

Improved  Equipment 

Improvements  in  transmitters, 
receivers  and  highly  directional  an- 
tennas for  use  on  the  higher  fre- 
quencies, Mr.  Walker  said,  will  per- 
mit transmission,  with  low-power 
transmitters,  of  "radio,  telegraph, 
telephone  and  other  types  of  sig- 
nals across  the  country  along  a 
direct  route  of  relay  stations,  say 
30  miles  apart,  instead  of  sending 
them  over  wires  strung  on  closely 
spaced  poles." 

"By  this  system  it  also  wiM  be 
possible  to  send  FM  or  frequency 
modulation  broadcasts,  radio  pho- 
tos, television  and  facsimile  trans- 
missions," he  asserted. 


Commissioner  Walker  said  devel- 
opment of  the  handie-talkie  "holds 
great  promise  for  mobile  communi- 
cations for  the  masses  of  our  peo- 
ple". He  predicted  a  service  per- 
mitting passengers  on  trains  to 
talk  long-distance  "at  rates  which 
the  average  citizen  can  afford"  and 
said  it  is  "not  at  all  inconceivable" 
that  the  same  service  may  become 
available  to  passengers  on  air  lin- 
ers "in  the  not  too  distant  fu- 
ture". 

Two-way  voice  communication 
combined  with  radar,  he  declared, 
"can  make  land  transportation  con- 
siderably safer  than  it  is  today". 
He  pointed  out  that  by  radar  an 
airplane  pilot  lost  in  a  fog  "can 
know  if  he  is  approaching  hazard- 
ous terrain"  and,  ships  lost  at  sea 
can  detect  the  approach  of  other 
ships  and  determine  distance  to 
shore.  "Eventually,"  he  said, 
"trains,  buses,  and  taxicabs  may  be 
equipped  with  radar." 


BBC  to  Have  One  Video 
Station    to    Serve  All 

DESPITE  fanfares  of  a  few  weeks 
ago,  the  new  BBC  television  direc- 
tor, Maurice  Gorham,  has  told 
newsmen  that  only  one  uniform, 
national  television  public  transmis- 
sion is  planned.  Studios  will  be  at 
Alexandra  Palace  in  London.  He 
said  separate  programs  for  the 
provinces  cannot  be  arranged.  The 
transmitting  range  is  not  expected 
to  be  more  than  40  miles. 

Mr.  Gorham,  former  director  of 
BBC's  North  American,  AAF  and 
"Light"  programs,  said  that  pre- 
war television  receivers  will  be  able 
to  pick  up  the  televised  shows. 
Frederick  Laws  of  the  News 
Chronicle,  commented  that  the 
Ministry  of  Information  as  well  as 
the  Lord  President  of  the  Council, 
had  a  finger  in  the  new  television 
pie.  While  praising  the  Gorham  ap- 
pointment, Mr.  Laws  charged  that 
government  officials  without  under- 
standing of  television's  future  pos-| 
sibilities  are  now  in  the  saddle. 


In  peace,  as  in  war,  this  densely  populated  area  of  DIVERSIFIED  industry 
continues  its  steady  pace  of  producing  steel,  coal,  pottery,  clay  products, 
chemicals  and  glass.  .  .  NO  RETOOLING— NO  RECONVERSION.  There 
are  437,600  SPENDERS  in  Southwestern  Pennsylvania  — SELL  them 

through    WJPA.  JOHN  LAUX,  Managing  0]ce< 

MUTUAL  NETWORK 
For  further  details  on  Friendly  Group  Station,  write 
SPOT  SALES,  New  York.  Chicago,  San  Francisco,  Los  Angeles 

WSTV  WFPG  WJPA  WKNY 


STEUBENVIUE.O..   ATLANTIC  CITY 


WASHINGTON.  PA.,  KINGSTON, 


BROADCASTING  • 


Feature 

(Continued  from  page  10) 

on  WBRC  Birmingham.  Within 
two  minutes  on  the  air  Rep.  Pat- 
rick was  back  in  his  old  stride. 
He  recited  poetry;  he  called  for 
such  transcriptions  as  "Birming- 
ham Jail"  and  commented,  in  his 
best  ad  lib  manner,  "I  know  the 
guy  who  wrote  that — and  he  spent 
plenty  of  time  in  that  jail." 

He  also  swapped  chatter  with 
Bill  Herson  on  the  matter  of  com- 
mercials but  he  couldn't  read  one. 
He  isn't  a  member  of  AFRA! 

High  point  of  the  broadcast  was 
a  telephone  call.  A  Patrick  fan 
from  Birmingham  was  listening 
and  she  wanted  her  "all  time  fav- 
orite morning  man"  to  recite  "A- 
Sleeping  at  the  Foot  of  the  Bed", 
a  standard  number  on  the  old 
Patrick  program. 

Transition 

The  Congressman  described  his 
"graduation"  from  morning  man 
to  Congressman.  He  decided  he 
was  the  best  known  and  most  pop- 
ular personality  in  the  district. 
But  he  never  campaigned  on  his 
own  program.  In  fact  his  election 
was  announced  just  before  he  took 
over  a  final  program,  but,  he  says, 
he  never  even  then  referred  to  it. 
I  Rep.  Patrick  not  only  stole  the 
show  on  NBC  broadcast,  but  he 
also  took  over  even  to  signing  on 
and  off  with  his  old  famed  "sign 
on": 

"This  world  we  live  in 

Is  mighty  hard  to  beat 
You  get  a  thorn  with  every  rose 

5    But  ain't  the  roses  sweet?" 

Other  radio  veterans  who've 
changed  jobs  and  gone  to  Congress 
include  Sen.  Glen  Taylor  (D),  who 
started  off  to  fame  and  election  at 

,KSEI  Pocatello,  Ida.;  and  Sen. 
Arthur  Capper  (R)  of  Kansas, 
who  is  in  both  the  radio  and  law- 
making business  (he  owns  WIBW 
Topeka  as  well  as  KCKN  Kansas 

3 City).  He  celebrated  his  80th  birth - 

Jlay  on  the  show  and  he  devoted 
most  of  the  broadcast  to  remin- 

[iscing  about  his  radio  ventures — 

[how  he  went  into  it  first  against 
the  advice  of  business  colleagues 

[  who  thought  "I  was  crazy.  It  would 


Immediate  Market  for  18,700,000  Radios 
Seen  by  Mansfield,  Sylvania  Executive 


THERE  is  an  immediate  market 
for  18,700,000  radios,  Frank  Mans- 
field, director  of  sales  research  of 
Sylvania  Electric  Products,  re- 
ported last  Wednesday.  Basing  his 
figures  on  a  survey  made  immedi- 
ately before  V-J  Day,  he  said  that 
while  people  had  become  slightly 
more  conservative  since  V-E  Day 
in  their  estimates  of  what  they 
would  buy  when  it  was  available, 
60%  of  present  set  owners  planned 
immediate  purchases  of  new  radios. 

The  three-quarters  of  the  peo- 
ple interviewed  who  had  decided 
what  they  will  pay  for  their  new 
sets  indicated  a  trend  toward 
larger  sets  in  the  higher  price 
range,  with  more  than  half  expect- 
ing to  pay  $100  or  more  and  less 
than  10%  expecting  to  buy  sets 
for  less  than  $50.  "If  the  radio 
market  materializes  along  those 
lines  we  can  expect  the  average 
price  will  allow  plenty  of  margin 
for  the  inclusion  of  FM  and  tele- 
vision in  the  new  sets,"  he  said, 

never  amount  to  anything,"  they 
said. 

Congressman  Karl  Stefan  (R) 
of  Nebraska  was  another  veteran, 
a  former  news  commentator  and  an- 
nouncer on  WJAG  Norfolk,  Neb. 

There  have  been  "amateurs"  too 
— who  readily  admit  that  radio 
was  a.  big  factor  in  getting  them 
to  Congress.  Richard  Harless  (D) 
of  Arizona,  told  Mr.  Herson,  "I  once 
sewed  up  every  Arizona  station  for 
a  half  hour  campaign  speech. 
After  that  speech  not  a  single 
competitor  had  a  chance — I  was 
practically  in." 

Sen.  Joseph  Guffey,  the  speech- 
making  Democrat  from  Pennsyl- 
vania, is  another  firm  believer  in 
the  power  of  radio.  Said  Sen.  Guf- 
fey to  Mr.  Herson:  "Wilson  might 
have  put  across  the  League  of  Na- 
tions if  he  could  have  made  his  plea 
on  the  radio.  And  I  would  be  willing 
to  bet  anything  that  William  Jen- 
nings Bryan  (a  Guffey  hero)  could 
have  been  elected  President  if  the 
voters  had  been  able  to  hear  him 
on  the  radio." 


pointing  out  that  the  prices  which 
the  public  has  in  mind  are  not 
necessarily  a  true  indication  of 
what  they  will  actually  spend. 

Radio  Rooms 

Pointing  out  that  about  40%  of 
the  new  sets  will  be  additional 
rather  than  replacement  sets,  Mr. 
Mansfield  reported  that  while  88% 
of  today's  radio  homes  have  sets 
in  the  living  rooms,  only  33%  have 
sets  in  the  bedrooms,  18%  in  the 
kitchens  and  8%  in  the  dining 
rooms.  Radio  retailers  ought  to 
think  in  terms  of  radio  rooms  rather 
than  radio  homes,  he  stated. 

Only  three  out  of  ten  people  in- 
terviewed had  made  up  their  minds 
what  brand  of  set  they  intend  to 
buy,  Mr.  Mansfield  said.  Of  those 
who  have  decided,  46.8%  named 
Philco  as  their  choice;  13.4%  RCA; 
9.9%  Zenith;  8.6%  General  Elec- 
tric; with  the  remainder  scattered 
over  a  number  of  other  brands. 
Tone  was  the  leading  consideration 
in  the  selection  of  a  receiver,  he 
reported,  named  by  76%.  Appear- 
ance was  second,  named  by  62% 
and  price  third,  namely  by  47%. 


Japs'  Private  Opinions 
Aired  by  Allied  Radio 

UNDER  THE  "FREE-AIR"  pol- 
icy of  Jap  broadcasting  supervised 
by  Allied  Headquarters  Informa- 
tion and  Education  Section,  side- 
walk interviewers  now  are  button- 
holing random  Japs  for  their  first 
chance  in  history  to  air  private 
views,  according  to  information 
from  the  occupation  zone  last  week. 

Allied  Headquarters  now  spon- 
sors a  15-hour  radio  day  designed 
"to  give  complete  news  coverage 
and  explanation  of  all  Allied  direc- 
tives and  to  give  voice  to  sound 
Japanese  political  and  reconstruc- 
tion thought",  it  was  reported.  The 
15-hour  day  includes  only  three 
hours  and  15  minutes  of  entertain- 
ment, but  even  that  amount  is  lis- 
tening gravy  for  the  Jap  radio 
fan.  Before  the  war  he  could  hear 
only  two  hours  and  45  minutes  of 
entertainment,     including  music. 

Some  programs  which  Allied 
Headquarters  sponsor  are  Round 
Table  of  the  Air,  featuring  Jap 
leaders  presenting  their  notions  of 
reconstruction;  Now  It  Can  Be 
Told,  history  dramatized  in  the 
March  of  Time  technique;  Man  in 
the  Street,  the  sidewalk  interviews; 
Woman's  Hour  and  Farm  Hour. 


'Guild'  Honored 

UNITED  STATES  STEEL  Corp. 
"Theatre  Guild  of  the  Air"  on 
American  has  won  a  plaque  award 
from  the  Association  for  the  Pro- 
motion of  International  Under- 
standing, publisher  of  This  Month 
magazine,  to  be  presented  during 
Dec.  16  broadcast.  Award  is  for 
program's  "distinct  contribution 
to  the  general  excellence  of  radio 
fare".  Agency  is  BBDO,  New  York. 


SuCCC44{ul  IDEAS 

PREMIUM 

.  .  and  the  Robbins  Company  has 
an  outstanding  reputation  for  pro- 
ducing ideas  that  result  in  resound- 
ingly successful  premium  promotions. 

Before  the  war  Robbins  had  en- 
gineered promotion  plans  for  many 
of  America's  largest  users  of  premi- 
ums .  .  .  based  on  long  years  of 
knowing  what  will  succeed  and  know- 
ing  how  to  make  them  succeed! 

Today  the  ingenuity  and  skill  of 
Robbins  craftsmen  are  serving  the  gov- 
ernment's needs  for  military  emblems 
—to  the  extent  that  Robbins  is  the 
country's  largest  manufacturer  of  dis- 
tinctive insignia  for  the  Army,  Navy, 
and  Marine  Corps. 

Tomorrow,  Robbins  ideas  in  metal 
will  spark  your  premium  programs 
to  new  highs,  with  timely,  interesting, 
appealing  promotions  designed  for 
success!  We  will  be  glad  to  discuss 
your  postwar  requirements  with  you 
now.  Estimates  and  designs  submitted 
without  obligation.  Send  for  the  new 
Robbins  catalogue. 

Ideat  In  Mctof 
ATTLEBORO.  MASSACHUSETTS 


•  J 


ifliHrpiS 


IROADCASTING    •  Telecastin 


December  10,  1945    •    Page  85 


55.4% 

of  all  Iowa  radio  families 

"LISTEN  MOST"  to 

WHO 

10.7%  to  Station  B! 
-  • 

50,000  Watts      Des  Moines 

FREE  &  PETERS,  Inc. 
Representatives 


 Serving  a  market 

of  two  million  Minneso- 
tans  who  demand,  de- 
serve and  get  the  best  in  , 
radio! 

65  DIFFERENT 
PROGRAMS  DAILY! 

MINNEAPOLIS  .  ST.  PAUL  MIMMWntS 

AMERICAN 
Broadcasting  Co. 
FREE  &  PETERS 
Natl.  Reps. 


Hoof**- 


^  -  5000  WATTS  1330  KC 

ENGLISH  •  JEWISH  •  ITALIAN 

National  Advertisers  consider  WEVD 
a  "must"  to  cover  the  great  Metro- 
politan New  York  Market. 

Senrf  hr  WHO'S  WHO  on  WEVD 
WEVD -U7  West  46th  Street  Hew  Yet*.  It  Y. 


Page  86    •    December  10,  1945 


Inspect  Files 

(Continued  from  page  15) 
secrecy  and  that  the  data  was  de- 
sired only  on  an  anonymous  group 
basis.  Paul  D.  P.  Spearman,  coun- 
sel for  the  regional  station  group, 
likewise  refused  the  proffer  on 
similar  grounds. 

It  was  reported  that  the  four 
Commissioners  present  last  Wed- 
nesday— Commissioners  Wakefield. 
Jett,  Denny  and  Wills — voted  unan- 
imously on  the  clear  channel  pro- 
posal, which  went  beyond  the  Cald- 
well request. 

Mr.  Caldwell,  in  a  letter  dated 
Oct.  31,  pointed  out  that  the  clear 
channel  hearing  order  sets  forth  a 
number  of  issues  which  depend'  in 
large  part  upon  economic  consid- 
erations for  their  determination. 
He  recalled  that  at  the  last  clear 
channel  hearing  in  1938  the  Com- 
mission staff  prepared  a  number  of 
exhibits  containing  economic  data, 
but  the  statistics  were  based  upon 
one  year's  operations.  He  then  re- 
quested that  a  large  number  of 
statistical  exhibits  be  prepared  by 
the  Commission  covering  separate- 
ly as  many  years  since  1937  as  the 
Commission  has  information  avail- 
able (1938-1944  inclusive)  and  that 
the  data  be  made  available  to  all 
parties  prior  to  the  hearing. 

Included  in  the  request  were  such 
items  as  an  analysis  of  revenue, 
expense  and  other  income  items  of 
broadcast  stations,  as  well  as  aver- 
age revenue  and  expense;  similar 
information  by  class  of  station, 
time  designation  and  network  af- 
filiation, broken  down  as  to  indi- 
cate income  and  expense  items  for 
stations  affiliated  with  each  net- 
work; that  expense  items  for  sta- 
tions with  net  sales  of  $25,000  or 
more  be  shown  to  reflect  an  accu- 
rate picture  of  net  broadcasting 
revenues;  average  items  by  size  of 
metropolitan  district  and  by  reve- 
nue group;  by  channels  and  au- 
thorized power;  by  states  and 
broadcast  regions;  by  metropolitan 
districts;  for  stations  not  located 
in  metropolitan  districts;  by  size 
of  place  and  by  revenue  group;  for 
stations  on  regional  channels;  by 
frequency  group;  size  of  com- 
munity; network  affiliation,  with 
those  affiliated  with  NBC  or  CBS 
in  one  group  and  with  MBS  or 
American  in  another  group ;  by  sta- 
tions affiliated  with  regional  net- 
works only  in  a  third  group  and 
non-network  stations  in  a  fourth, 
and  by  time  designation  (i.e.,  un- 
limited high  power  or  other  limited 
and  day,  or  parttime). 

Investments  Later 

A  second  broad  request  covered 
analysis  of  net  revenues  from 
broadcast  services  and  other  finan- 
cial data  (a)  for  all  networks  (in- 
cluding stations  owned  or  managed 
by  CBS,  NBC  and  American)  and 
independently-owned  stations;  and 
(b)  for  stations  by  class  of  control 
(network  or  independent)  and  by 
class  of  station  (clear  channel,  50 
kw,  unlimited). 

Mr.  Caldwell  said  that  in  addi- 
tion to  these  data,  there  were  other 


Godfrey  Teener  Too 

WITHIN  A  QUARTER- 
HOUR  after  Arthur  Godfrey 
aired  a  request  on  his  daily 
WABC  New  York  program 
for  pianos  for  the  Teen  Can- 
teen of  Mamaroneck,  New 
York,  three  pianos  were  do- 
nated. In  appreciation,  mem- 
bers of  the  club  presented 
Godfrey  with  a  plaque  stat- 
ing: "Be  it  known  that  Ar- 
thur Godfrey,  having  proven 
himself  a  real  groovey  char- 
acter with  plenty  on  the  ball 
and  in  general  a  right  guy, 
we  hereby  proclaim  him  to 
be  an  honorary  member  of 
the  Mamaroneck  Teen  Can- 
teen." 


economic  presentations  of  import- 
ance, such  as  exhibits  with  respect 
to  investment  in  broadcast  proper- 
ties. He  said  a  request  for  the  in- 
vestment data  is  not  being  submit- 
ted now  but  will  be  made  later. 

The  clear  channel  group,  Mr. 
Caldwell  continued,  is  giving  con- 
sideration to  the  question  as  to  the 
type  of  information  to  request  con- 
cerning an  analysis  of  programs 
of  stations,  and  that  when  a  deci- 
sion is  reached  on  this,  the  Com- 
mission will  be  advised. 

Other  exhibits  are  important  to 
the  hearing,  he  added,  but  cannot 
be  prepared  now  because  the  com- 
mittees of  the  Commission  working 
on  various  engineering  matters' 
have  not  yet  completed  their  work. 
These  exhibits  related  to  earnings 
and  expense  data  for  stations,  de- 
pending upon  their  locations  with 
respect  to  broadcast  service  and 
signal  strength  and  to  coverage  in 
terms  of  area  and  population  of 
broadcast  stations.  Requests  cover- 
ing such  statistics  will  be  presented, 
he  concluded. 

In  its  reply,  the  Commission  sug- 
gested that  Mr.  Caldwell  make  ar- 
rangements with  Dallas  W.  Smythe, 
the  Commission's  chief  economist,, 
on  data  already  prepared  in  the 
form  requested.  As  to  the  data 
which  would  be  prepared  from  in- 
spection of  the  Commission's  .files, 
Mr.  Wakefield  asked  that  the,igroup 
indicate  to  the  Commission  what 
representatives  Mr.  Caldwell  would 
like  to  nave  authorized jto  examine 
the  material.  He  said  appropriate 
arrangements  would  be' made. 


Mr.  Creutz 


JOHN  CREUTZ  WILL 
START  OWN  OFFICE 

JOHN  CREUTZ,  formerly  assist- 
ant director  of  the  Radio  &  Radar 
Division,  War  Production  Board, 
will  open  his  own  office  next  week 
as  a  consultant 
engineer.  He  will 
represent  clients 
in  the  preparation 
of  standard,  FM 
and  television  ap 
plications  and  de 
sign  specia 
transmit 
ting  equipment 
for  manufactur- 
ers. His  offices 
will  be  in  Room 
328,  Bond  Bldg.,  1404  New  York 
Ave.,  N.  W.,  Washington,  D.  C 
phone  Republic  2151. 

Mr.  Creutz  had  been  with  WPB 
nearly  three  years,  entering  the 
agency  in  1942  as  chief  of  the 
transmitter  section  of  the  R&R  Di 
vision,. in  which  capacity  he  direct 
ed  all ;  production  and  distribution 
of  transmitters  for  nonmilitary  use. 
In  1944  he  became  chief  of  the 
divisions  domestic  and  foreign 
branch,  passing  on  all  applications 
for  new  stations  and  expansions 
under  the  WPB  freeze  orders.  He 
was  made  assistant  director  of  the 
division  in  June  1945,  having  con- 
trol of  production  and  distribution 
of  military  and  nonmilitary  radio 
and  electronic  equipment. 

Prior  to  joining  WPB,  Mr 
Creutz  was  associated  for  six  years 
with  the  engineering  firm  of  Paige 
&  Davis,  Washington.  Previously 
he  was  chief  engineer  for  WIBA 
Madison,  Wis.  He  studied  engineer 
ing  at  the  U.  of  Wiconsin,  receiving 
his  degree  in  1931.  He  has  been 
interested  in  radio  since  boyhood 


ti 


Church  Shows  Criticized 

CHURCH  groups  were  told  to  in 
ject  "showmanship"  into  their 
radio  programs,  during  a  public 
relations  roundtable  sponsored  byl,^ 
the  Buffalo  Council  of  Churche 
Nov.  30.  Adviser  was  C.  Robert 
Thompson,  director  of  WBEN  Buf 
falo,  who  said:  "Religious  group 
can't  expect  stations  to  give  timely, 
to  church  programs  that  haven" 
been  well-planned." 


BROADCASTING    •  Telecast! 


WLW 

700  ON  YOUR  DIAL 


THE  NATION'S 


MERCHANDISE-ABLE 


STATION 


Kirby  Claims  BBC 
Did  Not  Cooperate 

'Position,  Prestige,  Pension' 
Main  Concern,  He  Says 

IF  COL.  EDWARD  M.  KIRBY, 
I  former  chief  of  the  Radio  Branch 
Of  the  War  Dept.,  ever  writes  a 
book,  it  will  probably  be  titled,  he 
says,  "How  to  Build  Anglo-Ameri- 
can Relations  in  Spite  of  the  BBC". 
(.  Amplifying  his  remarks  at  a 
I  luncheon  address  at  the  Overseas 
Press  Club  last  Wednesday,  Col. 
i  Kirby  said  that  the  trouble  with 
I  .the  BBC  is  that  its  personnel  is 
concerned  primarily  with  the  three 
LP's — position,  prestige  and  pen- 
sion. Speaking  as  a  civilian  for  the 
Srst  time  in  five  years,  Col.  Kirby 
charged  that  the  BBC  was  unco- 
operative, lethargic  and  "out  of 
touch  with  its  listeners". 

'Uncooperative' 

When  the  Allied  Radio  Service 
SHEAF  was  first  set  up,"  he 
ijigaid,  "the,  BBC  would  not  cooper- 
!.  I  site  with  the  combined  Allied  serv- 
e  ce. 

[  J  "When  the  Allied  Radio  Service 

I  fed  the  Glenn  Miller  Band  program 
ill  the  BBC  the  Home  Service  car- 
'jaed  it  for  a  short  time  and  then 
er;ancelled  it.  The  listeners  com- 
plained that  the  Americans  had 
'  withdrawn  this  popular  feature, 
n  i&ctually,  we  had  nothing  to  do  with 
okts  withdrawal.  The  BBC  merely 

1  »ave  the  explanation  that  they  had 
J:hecked  the   listeners  and  found 

j.;hat  the  program  was  unsuitable 
*  lor  English  ears." 

Lauding  the  role  of  Army  radio 
'  |  it  the  fronts,  Col.  Kirby  said  that 
I  is  impossible  to  assess  the  tre- 
r'  nendous  job'that  radio  did.  It  was 
mf  particular  value  in  keeping  up 

~;he  morale,  in  spiking  the  rumors 
ind  giving  the  boys  a  little  "chunk" 
)f  home. 

j  I  Col.  Kirby's  brief  address  was 
djljreceded  by  an  informal  account 

j  |iven  by  Hugh  Baillie,  president  of 
Dr&nited  Press,  of  his  recent  trip 
MKhrough  the  Orient  during  which 
iq'Je  interviewed  the  Mikado,  Gen. 

Viae  Arthur  and  Gen.  Chiang  Kai- 
=  ihek. 


M  Nobel  Anniversary 

wf  HN  New  York  will  cancel  a  full 
"  j  tour  of  commercial  commitments 
J  or  the  first  time  other  than  a 
'residential  broadcast  to  air  the 
ifth  Nobel  anniversary  dinner 
liven  by  the  Nobel  Anniversary 
Committee  Dec.  10,  9-10  p.m.  Sen. 
II  William  Fulbright  (Ark.)  is 
jhairman  of  the  dinner.  Two  for- 
ler  Nobel  prize  winners,  Sir  Nor- 
lan  Angell  and  Pearl  S.  Buck,  will 
le  principal  speakers.  Wilhelm  M. 
f)e  Morgenstierne,  Norwegian  Am- 
jassador,  also  will  speak.  Atomic 
(ge  message  written  by  Prof.  Al- 
ert Einstein  will  be  read  on  the 
fcoadcast,  whose  theme  is  "The 
j  Pinning  of  the  Peace".  Norman 
twrwin,  CBS  writer-producer,  will 
Jfldress  the  dinner  on  the  part  radio 
an  play  in  winning  the  peace. 


Changes  in  Hearing  Procedure  in  Broadcast  Cases 

Because  of  the  unprecedentedly  heavy  volume  of  hearings  in  broad- 
cast cases  which  are  scheduled  for  the  near  future,  the  Commission 
is  desirous  of  simplifying  its  hearing  procedures  as  much  as  pos- 
sible. With  this  end  in  view  the  Commission  has  made  the  follow- 
ing changes  in  its  hearing  procedures  which  will  be  effective  until 
further  notice. 

1.  Petitions  to  Intervene. — Petitions  to  intervene  must 
be  filed  with  the  Commission  not  later  than  15  days  after 
the  issues  in  the  hearing  have  first  been  made  public.  Any 
person  desiring  to  file  a  petition  after  such  15  days  must 
set  forth  the  reason  why  it  was  not  possible  to  file  the 
petition  within  the  prescribed  15  days.  Unless  good  cause  is 
shown  for  delay  in  filing,  the  petition  will  not  be  granted. 

2.  Motion  to  Enlarge  the  Issues. — Motions  to  enlarge  the 
issues  must  be  filed  with  the  Commission  not  later  than  15 
days  after  the  issues  in  the  hearing  have  first  been  made 
public.  Any  person  desiring  to  file  a  motion  to  enlarge  the 
issues  after  such  15  days  must  set  forth  the  reason  why  it 
was  not  possible  to  file  the  motion  to  enlarge  the  issues 
within  the  prescribed  15  days.  Unless  good  cause  is  shown 
for  delay  in  filing,  the  motion  to  enlarge  the  issues  will 
not  be  granted. 

3.  Proposed  Findings. — In  general,  parties  will  not  be 
required  to  file  proposed  findings  of  fact  and  conclusions  of 
law  with  the  Commission  unless  they  are  specifically  di- 
rected to  do  so  by  the  Commission.  The  non-filing  of  such 
proposed  findings  where  there  is  no  direction  by  the  Com- 
mission that  they  be  filed  will  not  constitute  a  waiver  by 
the  parties  of  any  rights.  Any  party  not  directed  to  file 
proposed  findings  of  fact  and  conclusions  of  law  may  do 
so  if  he  desires  by  notifying  the  Commission  of  his  inten- 
tion before  the  record  is  closed. 

The  Commission  will  study  carefully  these  temporary  modifica- 
tions in  broadcast  procedure.  If  any  hardships  result,  appropriate 
changes  will  be  made.  If  these  changes  prove  to  be  successful,  the 
Commission  will  give  consideration  to  adopting  them  as  part  of  its 
regular  procedure  in  broadcast  cases. 


Schedule 

(Continued  from  page  15) 

receptive  to  the  new  procedure,  rec- 
ognizing that  time  for  filing  peti- 
tions must  be  shortened  if  "the 
Commission  is  to  handle  efficiently 
its  huge  case  load.  The  relaxation 
of  the  requirement  to  file  proposed 
findings  unless  specifically  directed 
was  particularly  welcomed. 

The  Commission  schedule  in- 
cludes all  244  standard  applications 
which  had  been  designated  for  hear- 
ing, nine  television  applications, 
and  11  FM  applications  in  the  same 
category.  The  television  cases,  all 
for  stations  in  Washington,  D.  C, 


'Admirable  Job' 

THE  HEARING  schedule  is- 
sued last  week  by  the  FCC 
won  the  approval  of  radio 
lawyers  generally.  Eliot  C. 
Lovett,  president  of  the  Fed- 
eral Communications  Bar 
Assn.,  declared:  "My  per- 
sonal reaction  to  the  elab- 
orate  and  comprehensive 
hearing  schedule  announced 
on  Dec.  5  is  that  the  Com- 
mission has  done  an  admir- 
able job.  I  would  never  have 
thought  that  a  schedule  could 
be  devised  with  such  a  mini- 
mum of  possible  conflicts. 
The  members  of  the  Bar 
should  be  grateful." 


were  designated  for  hearing  less 
than  a  week  before  the  schedule  of 
hearings  was  announced. 
-''Cases  set  for  hearing  this  month 
are:  Dec.  10,  Utica  Observer- 
Dispatch  Inc.,  Utica  Broadcasting 
Co.  Inc.,  Midstate  Radio  Corp., 
Ronald  B.  Woodyard,  Utica,  N.  Y., 
and  Copper  City  Broadcasting 
Corp.,  Rome,  N.  Y.,  all  for  use  of 
1450  kc  frequency. 

Dec.  17,  Fred  0.  Grimwood,  for 
station  in  Bloomington,  Ind. 

Dec.  19,  Nashville  Radio  Corp., 
Tennessee  Radio  Corp.,  Tennessee 
Broadcasters,  J.  W.  Birdwell,  Capi- 
tol Broadcasting  Co.,  and  Murfrees- 
boro  Broadcasting  Service,  all  for 
standard  facilities  in  Nashville, 
Tenn. 

Dec.  19,  Voice  of  Marion  and 
Chronicle  Publishing  Co.,  Marion, 
Ind.,  and  Booth  Radio  Stations  Inc., 
Logansport,  Ind.,  for  use  of  1230  kc 
frequency. 

Dec.  21,  Louis  Wasmer  Inc., 
Spokane,  Wash.,  on  application  for 
transfer  of  control  of  KHQ. 


KXL  Coverage 

EASTERN  playing  tour  of  Uni- 
versity of  Oregon  basketball  team 
will  be  accompanied  this  month  by 
KXL  Portland  unit  which  will 
cover  games  by  direct  wire.  On 
sunrise-sunset  operation,  KXL 
has  obtained  special  permission 
from  FCC  for  coverage  of  games 
for  four  nights.  Unit  is  headed  by 
Rudy  Lachenmeier,  KXL  sports 
editor. 


It  is  not  the  amount  of  noise 
you  make  that  counts  in  radio. 
It's  what  you  say  and  how  well 
you  put  it  over  that  matters. 


There  are  more  powerful  sta- 
tions than  CHNS  in  Canada 
but  none  with  better  equipment. 

For  Rates:  Apply  Station  Director 

CHNS  •  BROADCASTING 
HOUSE,  Halifax,  Nova  Scotia 
or 

Joe  Weed,  New  York  City 


GATEWAY 
TO  THE 
RICH 

TENNESSEE 
VALLEY 


WLAC 

50,000  WATTS 
NASHVILLE 


CBS 

AFFILIATE 


v  « 


OADCASTING    •  Telecasting 


December  10,  1945    •    Page  87 


High  Court 


(Continued  from  page  17) 

the  same  facilities.  This  will  tend 
to  delay  the  start  of  FM  and  tele- 
vision on  a  large  scale  in  metro- 
politan areas  where  applications 
exceed  the  number  of  available 
channels,  it  was  pointed  out. 

So  far  there  are  11  areas  in 
which  more  applications  for  tele- 
vision facilities  are  on  file  than 
there  are  frequencies  [Broadcast- 
ing, Dec.  3].  This  means  the  Com- 
mission must  hold  hearings  in  each 
of  these  instances  before  any 
grants  are  made.  Where  facilities 
do  not  exceed  applications,  how- 
ever, grants  can  be  made  without 
hearings  if  applicants  meet  all 
requirements. 

As  of  last  Thursday  Commission 
records  showed  that  television  ap- 
plications exceed  available  chan- 
nels in  the  following  cities:  New 
York,  Los  Angeles,  Philadelphia, 
Detroit,  Pittsburgh,  Cleveland, 
Washington,  Baltimore,  Providence, 
Harrisburg  and  Lancaster.  Before 
the  year  is  out  several  other  cities 
may  be  added  to  the  list  for  which 
hearings  must  be  held,  inasmuch 
as  to  date  applications  on  file  equal 
the  number  of  available  frequen- 
cies, and  other  applications  may  be 
filed. 

In  secondary  markets  there  are 
sufficient  FM  and  television  facili- 
ties to  accommodate  present  de- 
mands, but  in  virtually  all  leading 


metropolitan  areas,  hearings  must 
be  held.  This  is  particularly  true 
of  New  England  where  already 
there  is  a  dearth -of  FM  channels, 
despite  the  fact  that  the  FCC 
made  10  additional  channels  avail- 
able in  that  region. 

Possible  need  for  procedural 
changes  was  seen  in  the  Supreme 
Court  decision  in  the  Ashbacker 
case.  "Our  chief  problem,"  wrote 
Justice  Douglas,  "is  to  reconcile 
two  provisions  of  Section  309(a) 
where  the  Commission  has  before 
it  mutually  exclusive  applications. 
The  first  authorizes  the  Commis- 
sion 'upon  examination'  of  an  ap- 
plication for  a  station  license,  to 
grant  it  if  the  Commission  deter- 
mines that  'public  interest,  con- 
venience or  necessity  would  be 
served'  by  the  grant.  The  second 
provision  of  Section  309  (a)  says 
that  if,  upon  examination  of  such 
an  application,  the  Commission 
does  not  reach  a  decision,  it  shall 
notify  the  applicant  thereof,  shall 
fix  and  give  notice  of  a  time  and 
place  for  hearing  thereon,  and 
shall  afford  an  opportunity  to  be 
heard  under  such  rules  and  regula- 
tions it  may  prescribe'. 

"It  is  thus  plain,"  the  opinion 
continued,  "that  Section  309(a) 
not  only  gives  the  Commission 
authority  to  grant  licenses  without 
a  hearing,  but  also  gives  appli- 
cants a  right  to  a  hearing  before 
their  applications  are  denied.  We 
do  not  think  it  is  enough  to  say 
that  the  power  of  the  Commission 


r. .  in  this  fertile  GREAT  LAKES'  market 


Geographic  conditions  make 
WMAM  the  only  station  plainly 
heard  at  all  times  in  Northeastern 
Wisconsin  and  Upper  Michigan.  Located 
at  570  on  the  dial  (a  time  buyer's 
dream),  this  station  delivers  one  of  the 
strongest  signals  of  any  250  watt  station 
country-wide !  You  virtually  receive  5000  watt 
coverage  at  250  watt  rates !  You  can't  cover 
Upper  Michigan  or  Northeastern  Wisconsin 
with  any  other  one  station!  Our  Hooper  sur/ey 
proves  that — send  for  complete  information. 

$ 


Marinette 


WMAM 


Wisconsin 


BRANCH  STUDIOSi  Iron  Ml.,  Mich.  •  Sturgeon  Bay,  Wis 
JOSIFH  MACKINi  General  Manager 

Representatives:  Howard  A.  Wilson  Co. •  Chicago •  New  York* San  Francisco •  Hollywood 


Costly  Remote 

ARTHUR  F  E  L  D  M  A  N, 
American  London  corre- 
spondent, who  has  been  at- 
tending the  auction  of  furni- 
ture, fixtures  and  bric-a-brac 
of  the  German  embassy  in 
London  and  including  in  his 
broadcasts  glowing  stories  of 
prices  and  descriptions  of  the 
articles  sold,  cabled  New 
York  that  he,  too,  had  suc- 
cumbed to  the  temptation  to 
buy.  "I  just  bought  a  tiger 
skin  rug  that  must  have  been 
the  pride  of  the  Nazi  big- 
wigs," he  said.  "It's  gorgeous, 
but  it  cost  $88.  In  all  my  15 
years  of  broadcasting,  this 
was  the  most  expensive  re- 
mote I  ever  covered." 


he  | 
of^t 


to  issue  a  license  on  a  finding  of 
public  interest,  convenience  or  ne- 
cessity supports  its  grant  of  one 
of  two  mutually  exclusive  applica- 
tions without  a  hearing  of  the 
other.  For  if  the  grant  of  one 
effectively  precludes  the  other,  the 
statutory  right  to  a  hearing  which 
Congress  has  accorded  applicants 
before  denial  of  their  applications 
becomes  an  empty  thing.  We  think 
that  is  the  case  here." 

The  Court  held  that  since  the 
Commission  itself  stated  that  si- 
multaneous operation  of  the  two 
stations  on  1230  kc  would  result 
in  "intolerable  interference"  to 
both,  "it  is  apparent  that  peti- 
tioner carries  a  burden  which  can- 
not be  met.  To  place  that  burden 
on  it  is  in  effect  to  make  its  hear- 
ing a  rehearing  on  the  merits  of 
its  own  application.  That  may 
satisfy  the  strict  letter  of  the  law 
but  certainly  not  its  spirit  or  in- 
tent." In  a  footnote  the  highest 
tribunal  said  "the  Commission 
recognizes  in  its  regulations  the  de- 
sirability of  hearing  such  related 
matters  at  the  same  time  or  in 
consolidated  cases." 

Newcomer  Position 

Grant  of  the  Fetzer  application 
places  Ashbacker  in  the  position 
of  a  newcomer,  the  Court  found, 
commenting:  "Legal  theory  is  one 
thing.  But  the  practicalities  are 
different.  For  we  are  told  how 
difficult  it  is  for  a  newcomer  to 
make  the  comparative  showing 
necessary  to  displace  an  estab- 
lished licensee." 

No  suggestion  was  made  in  the 
Fetzer-Ashbacker  case  that  "it 
may  be  possible  to  make  workable 
adjustments  so  that  both  applica- 
tions can  be  granted,"  said  the 
opinion.  "Since  the  facility  has 
been  granted  to  Fetzer,  the  hear- 
ing accorded  petitioner  concerns  a 
license  facility  no  longer  available 
for  a' grant  unless  the  earlier  grant 
is  recalled,"  the  opinion  added.  "A 
hearing  designed  as  one  for  an 
available  frequency  becomes  by  the 
Commission's  action  in  substance 
one  for  the  revocation  or  modifica- 
tion of  an  outstanding  license.  So 
it  would  seem  that  petitioner 
would  carry  as  a  matter  of  law 


TRANSCRIPTION 
LIRRARY 

TO  FILL  ALL  REQUIREMENTS 

AMERICAN  FOLK 
MUSIC 

Im.  M.  COLE  CO. 

823  S.  WABASH  AVE. 

CHICAGO  5,  ILL. 


the  same  burden  regardless  of  the 
precise  provisions  of  the  notice 
hearing." 

Considered  significant  was  the 
Court's  comment:  "Apparently  no 
regulation  exists  which,  for  orderly 
administration,  requires  an  appli- 
cation for  a  frequency,  previously 
applied  for,  to  be  filed  within  a 
certain  date.  Nor  is  there  any  sug- 
gestion that  petitioner's  applica- 
tion, which  was  filed  shortly  after 
Fetzer's,  was  not  filed  in  good 
faith." 

Time  Limit  Seen 


From  that  language  is  expected 
to  come  from  the  FCC  new  regu 
lations  fixing  a  time  limit  for  the 
filing  of  applications  for  the  same 
facilities.  Although  there  was  no 
formal  word  from  the  Commission, 
pending  complete  study  of  the 
opinion  and  discussions,  it  appeared 
likely  that  the  FCC  might  adopt  a 
regulation  allowing  possible  60 
days  for  the  filing  of  competitive 
applications. 

In  its  concluding  statement  the 
opinion  said:  "While  the  statutory 
right  of  petitioner  to  a  hearing 
on  its  application  has  in  form 
been  preserved,  it  has,  as  a  prac- 
tical matter  been  '  substantially 
nullified  by  the  grant  of  the  Fetzer 
application."  The  Court  cited  Sec- 
tion 319  (b)  and  1.357  of  the  Com 
mission's  Rules  &  Regulations. 

Justice  Frankfurter  held  thatfrai 
since  the  FCC  and  similar  Govern 
ment  agencies  "deal  largely  with 
the  vindication  of  public  interest)  at 
and  not  the  enforcement  of  private 
rights,"  the  Supreme  Court  "ought 
not  to  imply  hampering  restric- 
tions, not  imposed  by  Congress, 
upon  the  effectiveness  of  the  ad 
ministrative  process." 

"The  disposition  of  the  present; 
case  seems  to  me  to  disregard 
these  controlling  considerations,  if 
the  Court  now  holds,  as  I  under 
stand  it  so  to  do,  that  whenever 
conflicting  applications  are  made  at 
for  a  radio  license  the  Communi 
cations  Commission  must  hear  all 
the  applications  together,"  said  the 
dissenting  opinion. 

Commenting  that  "we  must 
assume  that  an  agency  which  Con 
gress  has  trusted  discharges  its 
trust,"  the  dissenting  opinion  said  ff 


fa 


♦ 


Page  88    •    December  10,  1945 


BROADCASTING    •  Telecastin 


he  FCC  did  not  shut  off  Ash- 
,oacker  without  a  hearing  by  the 
mere  grant  of  facilities  to  Fetzer. 
It  bears  repeating  that  the  appli- 
:ation  of  both  presumably  received 
:areful  scrutiny  by  the  Commission 
oef ore  action  was  taken." 

Administrative     practice  indi- 
cates, said  the  dissent,  that  where 
;here  are  conflicting  applications, 
;he  Commission  has  granted  some 
without     hearing    while  setting 
jthers    for    hearing    "where  the 
public  interest  so  demanded".  The 
opinion  listed  such  cases  for  the 
past  five  years  which  showed  the 
following:  1941 — 49  conflicting  ap- 
plications,    14    granted  without 
learing,  2  granted  after  hearing; 
1942 — 52,  1  granted  without  hear- 
ng,  2  after  hearing;  1943 — 5,  none 
granted  without  hearing,  1  after; 
L944 — 14,  2  granted  without  hear- 
ing, 1  after;  1945—69,  5  granted 
without  hearing,  8  after  hearing. 
W   Even  though  the  Fetzer  applica- 
ion  has  been  granted,  the  Com- 
nunications  Act  gives  "consider- 
ible  scope  for  adjusting  the  prior 
jjrant  to  Fetzer  so  as  to  give  to 
!p;he  public  the  benefits  of  reconcil- 
ing both  the  Fetzer  and  the  Ash- 
packer  applications  if  the  hearing 
j phould  develop  considerations  not 
|iiisclosed  by  the  prior  scrutiny  of 

Fhe  Commission,"  said  the  dissent- 
ing view. 
In  the  instant  case,  Justice 
l^rankfurter  held,  "the  restrictions 
|>f  the  hearing  granted  to  Ash- 
packer  the  burden  of  establishing 
jphat  the  grant  of  a  license  to  it 
lyould  not  interfere  with  the  simul- 
I  aneous  operations  of  the  proposed 
S^etzer  station."  But  since  the  Com- 
l.nission    had    apparently  already 

I oncluded  that  simultaneous  oper- 
ition  would  result  in  "intolerable 
nterference",  its  order  for  hear- 
,  ng  "seems  to  foreclose  the  oppor- 
tunity that  should  still  be  open 
|1  Ashbacker." 

I'  Justice  Frankfurter  concluded: 
trlt  may  be  wise  policy  to  require 
eslhat  the  Communications  Commis- 
iiiion  should  give  a  public  hearing 
[I or  all  multiple  applications  before 
granting  any.  But  to  my  reading 
J  f  the  Communications  Act,  Con- 
Ijress  has  not  expressed  this 
'rolicy." 


Thomas  Released 

"'OHN  A.  THOMAS,  released  by  Navy, 
as  returned  to  BBDO,  New  York,  as 
.Ecount  executive. 


1 1 1 1 1  [  1 1 1 1 1  r  [  1 1 1 1 1 1 1 1 1  r  i 

jf  FIRST 

on  your  dial 
in 

San  Francisco 

KSFO 

Uniyersal's  Outlet 
for 

Northern  California 


RADIO  HELD  BOON 
TO   WAR  VETERANS 

"BEST  MEANS  to  educate  the 
public  on  the  veteran's  problems," 
Gen.  Omar  N.  Bradley,  Administra- 
tor of  Veterans  Affairs,  said  at  a 
news  conference  last  Thursday  in 
New  York,  "is  through  radio  and 
movies." 

He  announced  that  the  VA, 
about  Jan.  15  will  appoint  a  man 
to  handle  recreational  problems  of 
veterans  in  hospitals. 

"Radio,"  the  general  said,  "has 
a  large-scale  information  job  it 
can  perform  to  keep  our  veterans 
advised  of  the  rights  and  benefits 
to  which  they're  entitled.  Radio 
programs  such  as  Assignment 
Home  (which  returned  on  CBS 
Dec.  8),  news  commentators  and 
audience  participation  programs 
can  show  them  what  the  Veterans 
Administration  and  other  Govern- 
ment agencies  are  trying  to  do  for 
veterans.  Radio  can  do  another  im- 
portant job  for  veterans  in  hos- 
pitals and  rest  homes  by  providing 
high  quality  entertainment." 


Book  Campaign 
PHIL  COOK,  conductor  of  daily  par- 
ticipation program  on  WABC  New  York, 
has  started  another  "Send  a  Book  to 
Cook"  campaign  on  his  program.  Books 
received  from  listeners  will  be  sent  to 
army  debarkation  centers  for  distribu- 
tion, to  hospitalized  servicemen  and  ci- 
vilian shut-ins. 

Fitch  Renews 
P.  W.  PITCH  Co.,  Des  Moines  (Pitch 
shampoo  and  brushless  shave  cream), 
Dec.  3  renewed  for  52  weeks  "Fitch 
Bandwagon"  on  146  NBC  stations,  Sun. 
7:30-8  p.m.  Agency  is  L.  W.  Ramsey  Co., 
Davenport,  la. 

WPAT  Offers  Trophy 

WPAT  Paterson  will  present  a  trophy 
to  the  New  Jersey  High  School  collect- 
ing largest  number  of  Christmas  gifts 
for  wounded  veterans  in  New  York  and 
New  Jersey  hospitals.  Bob  Bright,  con- 
ductor of  "The  Bandstand"  on  WPAT, 
is  presenting  a  committee  from  various 
schools  daily  on  his  program  to  tell  of 
progress  in  campaign.  Gifts  will  be  dis- 
tributed by  school  committees. 

New  to  Wesley 
ALICE    GILBERTSON,    formerly  with 
Gimbel  Bros.,  is  new  addition  to  copy 
staff  of  Wesley  Assoc.,  New  York. 

Compton  to  Geare-Marston 
BATES  COMPTON,  formerly  with  Office 
of  Strategic  Services  and  prior  to  that 
for  17  years  with  McCann-Erickson, 
joins  Geare-Marston  Inc.,  Philadelphia, 
for  plans  and  contact  work. 

McNeil  Transfers 
ROBERT    A.    McNEIL,    formerly  with 
Dancer-Fitzgerald-Sample,     shifts  to 
Duane  Jones  Co.,  New  York. 

WOR  Party 

SPECIAL  hour  and  a  half  program  of 
entertainment  for  children  of  Bellevue 
Hospital,  New  York,  will  be  presented 
Dec.  22  in  hospital  auditorium  and 
heard  on  WOR  New  York,  2:30-4  p.m. 
Theodore  C.  Streibert,  president  of 
WOR,  said  station  will  make  Christmas 
party  an  annual  affair. 

Brownell  on  'Meet  Press' 
HERBERT  BROWNELL  Jr.,  chairman 
of  the  Republican  National  Committee, 
will  be  guest  of  honor  on  "Meet  the 
Press",  Mutual  panel  discussion  pro- 
gram of  outstanding  issues  of  the  day, 
on  broadcast  of  Dec.  14. 

Artists  Sign  WMCA 
ASSOCIATED  American  Artists  Galler- 
ies, New  York,  Dec.  12  starts  new  idea 
quiz  program,  "Mental  Marathon",  on 
WMCA  New  York.  Contestants  in  week- 
ly mental  art  race  will  be  a  famous 
American  artist  plus  person  drawn  from 
related  field  and  two  audience  volun- 
teers. Prizes  of  original  works  of  art 
will  be  awarded.  Program  placed  through 
Norman  B.  Furman  Adv.,  New  York. 


Half  of  WHN  Personnel 
Back  From  War  Service 

MORE  than  . half  of  the  50  or  so 
employes  of  WHN  New  York  who 
left  the  station  to  enter  the  armed 
forces  have  returned  to  their  for- 
mer posts  and  at  least  10  more  are 
expected  back  before  the  end  of  the 
year,  Herbert  L.  Pettey,  executive 
director  of  WHN,  said  last  week. 

Veterans  who  will  return  this 
week  include  Robert  G.  Patt, 
sales  promotion  manager;  Theo- 
dore Schneider,  daytime  program 
supervisor;  Aime  Gauvin,  announc- 
er; Herman  Ross,  program  distri- 
bution, and  two  engineers,  Allen 
Ferres  and  Sanford  Alper. 

Stating  that  the  station  is  wel- 
coming back  servicemen  who  were 
in  its  employ  when  they  joined  the 
armed  forces,  Mr.  Pettey  said: 
"This  has  created  a  serious  dis- 
placement problem,  but  if  it's  hu- 
manly possible  present  employes 
will  be  retained  and  utilized  by  the 
station." 


Avery  Representing  KROY,  WFBC 
KROY  Sacramento,  250  w  on  1240  kc, 
has  appointed  Lewis  H.  Avery  Inc.  as 
national  sales  representative  effective 
Dec.  1.  Avery  organization  has  also  been 
named  to  represent  WFBC  Greenville, 
S.  C,  5000  w  on  1330  kc,  effective  Jan.  1. 

WOV  Ad  Series 
A  SERIES  of  cartoon  ads,  drawn  by 
Ving  Fuller  and  depicting  incidents  In 
lives  of  radio  timebuyers;  a  second  car- 
toon series  based  on  individual  WOV 
programs,  and  a  third  of  institutional 
ads  based  on  the  2-market  story  which 
station's  advertising  has  featured  the 
past  two  years,  will  comprise  trade 
paper  advertising  planned  by  WOV  New 
York  for  1946.  Metropolitan  newspaper 
advertising  for  particular  programs  will 
be  continued. 


TOM  LEWIS  RETURNS 
AS  Y&R  RADIO  HEAD 

COL.  TOM  LEWIS,  who  was  vice- 
president  in   charge  of  radio  at 
the  Hollywood  office  of  Young  & 
Rubicam    when    he    entered  the 
Army    in    1942    to    head  Armed 
F-orces  Radio 
Service,  will  re- 
join the  agency  in 
January  as  vice- 
president   and  a 
member  of  the  ex- 
ecutive committee 
and  plans  board, 
in  entire  charge 
of  radio.  He  will 
make    his  head- 
Col.  Lewis        quarters  in  Hol- 
lywood. 

Gordon  Cates  will  continue  as 
vice-president  and  general  man- 
ager of  the  radio  department,  and 
Harry  Ackerman  remains  vice- 
president  in  charge  of  radio  pro- 
gram operations. 

Col.  Lewis  joined  the  agency  in 
1936  as  a  radio  producer.  Prior  to 
joining  Young  &  Rubicam,  he  was 
director  and  script  writer  of  WGY 
Schenectady,  where  he  also  created 
an  artists  service  and  originated 
the  "Joe  and  Eddy"  comedy  act. 
He  has  also  been  program  director 
of  WTAM  Cleveland  and  program 
manager  of  the  Cleveland  division 
of  NBC. 


JAVEX  Co.,  Toronto  (cleanser)  Dec.  31 
starts  transcribed  quarter-hour  "Easy 
Aces"  thrice  weekly  on  a  number  of 
Canadian  stations.  Agency  is  MacLaren 
Adv.  Co.  Ltd.,  Toronto. 


'DETAILED  MEASUREMENTS— FOR  YOU, 
MR.  ADVERTISER" 


KSOO 


SIOUX  FALLS,  SO.  DAKOTA 
1140  K  C     —    5000  WATTS 


National  Representatives 
HOWARD    H.    WILSON  CO. 


OADCASTING    •  Telecasting 


December  10,  1945    •    Page  89 


Clear  Channel 

(Continued  from  page  18) 

to  the  large  secondary  service  areas 
— the  vast  "white  spaces"  on  the 
coverage  maps — signals  approach- 
ing those  which  the  metropolitan 
stations  provide  to  their  city  lis- 
teners. 

FCC  spokesmen  hold  there  are 
still  large  areas  in  the  nation  which 
receive  no  service  whatsoever  dur- 
ing the  daytime  and  only  second- 
ary service  at  night.  They  argue, 
therefore,  the  need  for  improving 
rural  facilities  and  with  existing 
and  prospective  licenses  scrambling 
for  clear  channel  frequencies,  as 
evidenced  by  the  record  number  of 
applications  pending  before  the 
Commission  (see  page  — ),  a  re- 
examination of  the  present  alloca- 
tions to  determine  what  action 
should  be  taken  on  these  applica- 
tions is  called  for. 

While  it  will  be  many  months 
from  the  time  the  hearings  have 
been  concluded  before  decisions  will 
be  made,  it  is  possible  through  the 
process  of  elimination  to  anticipate 
the  directions  which  will  be  con- 
sidered. First  of  all,  there  is  no 
possibility  of  increasing  the  num- 
ber of  clear  channels.  That  is  a 
matter  of  international  -agreement. 
Under  the  Havana  treaty,  there  are 
59  clear  channels  assigned  primal^ 
ily  to  high  power  stations.  Twenty- 
four  of  these  channels  (Class  IA) 
are  protected  within  the  borders  of 
the  U.  S.,  six  in  Canada,  six  in 


Mexico,  and  one  in  Cuba. 

The  remaining  22  clear  channels 
are  shared  among  the  various  coun- 
tries according  to  engineering 
standards  which  are  less  rigid  than 
the  standards  which  apply  to  the 
24  clear  channels.  Priority  of  use 
of  specifically  designated  clear 
channels  for  each  country  is  rec- 
ognized. However,  under  the  pro- 
visions of  the  treaty  each  country 
may  use  any  or  all  of  these  50 
clear  channels  as  well  as  the  re- 
mainder of  the  broadcast  band  pro- 
vided technical  conditions  with  re- 
spect to  interference  make  such  use 
practicable. 

Distribution  Question 

With  the  standard  band  limited 
as  it  is  and  with  the  present  de- 
mand for  frequencies,  it  is  ques- 
tionable that  the  needs  of  the  rural 
areas  could  be  solved  even  if  all  the 
59  clear  channels  set  aside  under 
the  Havana  agreement  could  be 
used  at  night  in  the  U.  S. — unless 
the  channels  were  geographically 
distributed  in  the  most  efficient 
manner  to  reach  the  rural  popula- 
tions. However,  such  a  prospect 
appears  to  be  hardly  practicable. 

If,., the  program  service  of  the 
clear  channel  stations  fills  the 
needs  of:  the  rural  areas  then  the 
problem,  is  -one  of  determining 
•whether  the  signal  strength  is  ade- 
quate to  deliver  programs.  That 
raises  a  second  question:  What 
about  higher  power?  Section  3.22 
of  the  Rules  &  Regulations  for 
standard  broadcast  service  stipu- 


lates that  Class  I  and  II  stations 
shall  be  limited  to  50  kw.  The  Fed- 
eral Communications  Act  also  di- 
rects the  Commission  to  provide  a 
fair,  efficient  and  equitable  distri- 
bution of  channels  and  power. 

Since  the  Commission  first  form- 
ulated its  rule  limiting  the  power 
of  stations,  a  Senate  resolution  was 
adopted  affirming  this  principle  and 
there  has  been  no  sentiment  from 
Congress  to  modify  its  position. 

Radio  lawyers  believe,  however, 
that  the  Communications  Act  is 
sufficiently  broad  to  permit  the 
Commission  to  change  its  rules  and 
that  the  Senate  document  would 
not  be  binding  if  it  should  be  con- 
cluded from  the  evidence  that  super 
power  would  be  justified. 

Increase  of  power  beyond  50  kw 
raises  other  problems.  The  long-ex- 
tended "experimental"  operation 
of  WLW  Cincinnati  on  500  kw 
from  1934  to  1939,  it  will  be  re- 
called, brought  a  storm  of  protests 
from  stations  outside  the  WLW 
50  kw  primary  service  areas  that 
their  markets  were  being  invaded. 
It  was  this  experience  in  high  pow- 
er that  precipitated  the  Senate  res- 
olution on  the  subject. 

Plan  Fair  to  All 

While  the  lifting  of  the  50  kw 
limitation  might  thus  accentuate 
the  problem  of  insuring  equitable 
distribution  of  channels,  it  is  be- 
lieved that  some  plan  could  be 
worked  out,  using  power  in  excess 
of  50  kw,  that  would  be  fair  to  all 
stations  and  at  the  same  time  ex- 
tend service  to  the  rural  areas. 

Should  the  clear  channels  be 
broken  down?  Industry  views  di- 
verge sharply  on  this  question  but 
the  Commission  fervently  contends 
it  has  an  open  mind  on  the  sub- 
ject and  will  be  governed  by  the 
testimony  presented. 

Last  of  the  clears  to  be  broken 
down  was  850  kc  which  reduced  the 
number  of  IA  stations  from  25  to 
24.  As  a  result  of  this  change,  the 
dominant  station,  KOA  Denver,  is 
now  protected  to  its  500  microvolt, 
50%  skywave  contour  and  if  other 
IA's  were  broken  down  they  would 
probably  be  similarly  protected. 
This  means  that  if  there  were  any 
duplication  of  an  east  coast  clear 
channel  it  would  have  to  be  in  the 
West  Coast  and  vice  versa. 

Duplication  of  clear  channels 
provides  for  more  stations  but  does 
it  result  in  extending  rural  service? 
Engineers  point  out  that  if  the 
clears  are  duplicated  the  maximum 
protection  would  be  to  the  500  mi- 
crovolt, 50%  skywave  contour 
which  would  eliminate  a  potential 
listening  audience  now  outside  this 
contour.  The  extent  of  this  sky- 
wave  interference  on  secondary 
service  should  be  determined  by 
the  listener  surveys. 

Equally  important  to  bringing 
radio  to  the  rural  areas  is  provid- 
ing a  program  service  particularly 
suited  to  the  needs  of  the  rural  au- 
dience. While  farm  folk  enjoy  the 
top  rated  network  programs  as 
well  as  the  city  listeners,  their 
needs  include  special  fare  which 
play  a  vital  part  of  their  daily  lives 


— weather  and  crop  reports,  mar- 
ket information,  news  of  agricul 
tural  developments,  etc.  The  ability 
of  the  clear  channel  stations  to 
bring  such  service  to  the  second- 
ary areas  will  be  revealed  by  the 
listener  surveys  and  will  contrib 
ute  to  the  determination  of  policies 
formulated. 

No  doubt,  efforts  will  be  made  to 
inject  FM,  and  possibly  television 
into  the  hearings.  Opponents  to  any 
change  in  allocations  would  be  ex- 
pected to  point  out  that  FM  devel- 
opment  may   eventually  provide 
service  to  an  estimated  10,000,000 
people    outside   the   daytime   and  ^ 
20,000,000   outside   the   nighttime  I 
primary  service  areas.  The  Com-£, 
mission,    however,    will  probably 
limit  such  discussions  as  it  is  di- 
recting  its   energies  toward  get-* 
ting  early  relief  for  the  secondary 
service  areas  and  will  not  be  dis- 
posed to  letting  the  hearings  run 
longer  than  necessary. 

Another  reason  for  settling  the; 
clear  channel  problem  as  soon  as 
possible  has  to  do  with  the  dispo-( 
ition  of  many  applications  pending 
for  the  duplicate  use  of  the  clean 
channels.  Also,  within  the  last  few 
weeks  WOAI  San  Antonio,  Class1 
IA  station  on  1200  kc,  has  applied 
for  750  kw  power. 

Examination  of  the  applications 
involving  clear  channels  shows  e 
considerable  number  for  Class  IA 
channels  for  fulltime  50  kw  sta- 
tions. Consideration  of  these  wil; 
be  postponed  until  the  hearings 
have  been  held  and  policies  deter 
mined.  Processing  of  application; 
for  other  clear  channels  wiL  L 
probably  not  be  deferred  pending  L 
outcome  of  the  hearings.  t  L 

Determination  of  issues  involvec  ln] 
in  the  proceedings  will  be  necessary  es 
before  the  agreement  made  at  Hal  8 
vana,  known  as  NARBA,  which  ex  j 
pires  on  March  29  next,  can  bi  \ 
renewed.  Recommendations  fo  m 
changes  in  the  agreement  will  bj  ^ 
discussed  when  the  signatory  na;  e, 
tions  meet  in  Washington,  probablj  !e 
in  January  1946.  The  signator;  .] 
countries  are  U.  S.,  Canada,  Cuba  n 
Mexico,  Dominican  Republic,  Haiti  54 
Newfoundland,  and  the  Bahamas  fa 
An  interim  allocations  plan  is  likelj  tii 
of  a  new  treaty.  Invitations  for  th 
conference  are  being  sent  out  b  | 
the  State  Dept. 


l"Now,  let's  be  like  Mommie  and  Daddy  and  listen  to  WJW" 


There's  a  GROWING  audience  in  Cleveland  that  keeps 
WJW  on  top.  Mornings  and  afternoons  throughout  the 
week.. Monday  thru  Friday.. WJW  delivers  more  daytime 
dailers  per  dollar  in  Cleveland  than  any  other  station. 


ABC  Network 


5000  Watts 


Page  90    •    December  10,  1945 


ROADCASTING    •  Telccasti 


Labor  Bill 

(Continued  from  page  16) 

t 

ie  applicable  should  a  strike  be 
ailed  against  radio.  A  fight  was 
haping  up  over  the  weekend  in  the 
louse  Labor  Committee  over  the 
Jorton  bill,  but  Democratic  Leader 
IcCormack  of  Massachusetts 
.greed  to  bring  it  before  the  House 
'or  a  vote  this  week  after  Rep. 
Sugene  E.  Cox  (D-Ga.)  of  the 
itules  Committee  and  former 
hairman  of  the  House  Committee 
o  Investigate  the  FCC,  declared  he 
Vould  call  up  the  bill  if  the  "lead- 
ership does  not". 

Meanwhile  the  House  Interstate 
\  Foreign  Commerce  Committee 
Vas  tightening  up  the  Lea  Bill 
HR-4737)  to  curb  Petrillo's  de- 
lands  of  broadcasters  [Broadcast- 
ng,  Dec.  3,  Nov.  26].  The  Com- 
littee  plans  to  report  out  the  meas- 
ure late  this  week  or  next  on  the 
tturn  of  Chairman  Clarence  F. 
,ea  (D-Cal.)  who  made  the  initial 
'WA  Washington-Paris  flight. 

Sen.   Moore's   bills   include  the 
ollowing:    S-1641   to   amend  the 
Rational  Labor  Relations  Act  to 
iHiive  the  NLRB  closer  control  over 
rork     disputes;     S-1642,  which 
rould  provide  for  an  annual  free 
lection   of   officers   of   all  labor 
mions,    require  unions    to  make 
ublic  their  financial  activities  and 
eport   them   to   the   Bureau  of 
labor.  ^Statistics.    This  measure 
^ould  affect  the  AFM,  of  which 
ilfilr.  Petrillo  has  been  president  for 
Sveral  years. 

_S-1643  would  prohibit  the  closed 
iiop   and  make  it  unlawful  for 
nions   to    force   membership  on 
orkers;  rather  an  employe  would 
ecide  for  himself  whether  to  join 
union  or  not.  S-1644  would  make 
areats  or  violence  in  labor  dis- 
utes  a  felony,  punishable  by  a 
:sklO,000  fine  or  20-year  prison  term 
Mr  both.    S-1645   would  withhold 
nemployment  compensation  from 
H'/rikers  unless  such  strikers  were 
Dreed  against  their  own  will  to 
base  work. 

r  S-1646  would  include  labor 
bunions  in  anti-monopoly  laws,  and 
iitp-1648  would  prohibit  labor  or- 
ganizations from  contributing  to 
;el'b]itical  campaigns. 


Eight  Transfer  Applications  Filed: 
Two  Cover  Press  Interest  Separation 


EIGHT  applications  have  been 
filed  with  FCC  for  voluntary  as- 
signment of  license  and  transfer 
of  control,  of  which  two  request 
reorganization  to  separate  news- 
paper interests  from  station  oper- 
ation. Three  cases  constitute  formal 
petitioning  following  previous  dis- 
closure of  transactions. 

Worcester  Telegram  Publishing 
Co.,  licensee  of  WTAG  Worcester, 
proposes  with  Commission  consent 
to  transfer  assets  of  WTAG  and 
WTAG-FM  to  new  subsidiary  firm, 
WTAG  Inc.,  in  exchange  for  stock 
in  that  company.  Coincident  with 
separation  of  financial  structures, 
Worcester  Publishing  will  appoint 
Edward  E.  Hill,  WTAG  general 
manager,  and  Robert  W.  Booth, 
treasurer  and  20%  owner,  as  vice- 
presidents  of  WTAG  Inc. 

Consent  to  similar  reorganiza- 
tion is  sought  by  The  Bend  Bulle- 
tin, licensee  of  KBND  Bend,  Ore., 
by  transferring  KBND  to  new 
firm,  Central  Oregon  Broadcasting 
Co.  Frank  H.  Loggan,  KBND  gen- 
eral manager,  would  acquire  60% 
interest  in  Central  Oregon  Broad- 
casting by  exchange  of  interest  in 
newspaper  with  Henry  N.  Fowler 
and  Robert  W.  Sawyer,  majority 
stockholders  and  president  and 
secretary-treasurer  respectively. 
Latter  would  divide  minor  interest 
in  proposed  licensee.  No  money  is 
involved. 

Charles  L.  Jaren,  with  FCC  ap- 
proval, sells  KGDE  Fergus  Falls, 
Minn.,  to  Fergus  Radio  Corp.,  for 
$50,000.  Fergus  Radio,  is  owned 
equally  by  two  brothers,  Roger  L. 
and  Harold  L.  Dell,  and  Clara  Dell, 
wife  of  latter.  Both  are  attorneys. 

Consent  also  is  asked  for  assign- 
ment of  license  of  KAND  C'or- 
sicana,  Tex.,  from  Navarro  Broad- 
casting Co.  to  Alto  Inc.  Consider- 
ation involved  is  $25,000.  Navarro 
president  and  half-owner,  J.  C. 
West,  is  10%  owner  of  assignee. 
Other  half  interest  in  Navarro  is 
held  by  Frederick  Slausson.  Prin- 
cipals in  Alto,  all  local  businessmen, 
are:  P.  M.  Stevenson,  president, 
18%;  Wesley  M.  West,  vice-presi- 
dent, 28%;  C.  V.  Upton,  vice- 
president  and  treasurer,  5%,  and 
T.  C.  Stone,  assistant  secretary  and 
assistant  treasurer.  Of  total  500 
shares  in  Alto,  140  are  divided 
among  group  identified  with  KRLD 
Dallas  and  parent  organization, 
Times  Herald  Publishing  Co.  In- 
dividuals are:  T.  C.  Gooch  94% 
owner  Times  Herald;  John  W.  Run- 
yon,  KRLD  president;  Clyde  A. 
Taber,  KRLD  secretary;  Roy 
Flynn,  KRLD  chief  engineer;  D.  A. 
Greenwell,  vice-president  KRLD ; 
Allen  Merriam,  director  KRLD;  B. 
C.  Jefferson;  E.  K.  Mead;  Ruth  F. 
DeVarney  and  Mr.  Upton.  Legal 
counsel  of  Navarro  is  James  Law- 
rence Fly,  former  FCC  chairman. 

Voluntary  assignment  of  license 
of  KROY  Sacramento,  Cal.,  is  re- 
quested from  Royal  Miller  Radio  to 
Harmco  Inc.,  involving  consider- 
ation of  $150,000  [Broadcasting, 


Dec.  3].  Royal  Miller,  Marion  Mil- 
ler, I.  H.  Penney  and  Gladys  W. 
Penney,  partners  composing  Royal 
Miller  Radio,  desire  to  sell  radio 
interests  because  of  attention  now 
required  of  their  other  individual 
interests.  President  of  Harmco  is 
Hattie  Harm,  sole  owner  of  KARM 
Fresno,  Cal.  Clyde  F.  Coombs,  vice- 
president,  is  KARM  vice-president 
and  general  manager.  Harold  B. 
Frasher,  secretary  -  treasurer,  is 
KARM  treasurer.  Each  is  one-third 
owner  of  assignee. 

Applications  filed  in  behalf  of 
three  assignments  previously  an- 
nounced are  for  KMTR  Los  An- 
geles, WDGY  Minneapolis  and 
KGHF  Pueblo,  Col. 

KMTR  transfer,  entailing  sale 
for  approximately  $450,000  of  con- 
trolling stock  by  Gloria  Dalton  and 
other  individuals  to  Mrs.  Dorothy 
Thackrey,  Neiv  York  Post  pub- 
lisher and  owner  of  WLIB  New 
York  as  well  as  now  of  KYA  San 
Francisco,  is  companion  transac- 
tion to  acquisition  by  Mrs.  Thack- 
rey of  KYA  [Broadcasting,  May 
21,  Oct.  15].  Both  were  reported 
negotiated  at  same  time. 

First  independent  U.  S.  station, 
WDGY  is  sold  for  $301,000  by 
Mae  C.  Young,  widow  of  late  Dr. 
George  W.  Young,  station  founder, 
to  Twin  Cities  Broadcasting  Co. 
[Broadcasting,  Oct.  29].  Assignee 


McAndrews  Released 

MAJ.  ROBERT  J.  McANDREWS, 
on  military  leave  as  advertising 
and  promotion  manager  of  NBC, 
Hollywood,  was  released  from  the 
Army  last  Wednesday.  He  is 
planning  to  return  to  the  Coast. 
Just  returned  from  a  round-the- 
world  flight  on  the  "Globester", 
accompanying  radio  commentators 
on  the  trip,  Maj.  McAndrews  has 
been  liaison  officer  for  the  AAF 
Office  of  Radio  Production,  Wash- 
ington headquarters. 


Colgate  to  Place 

COLGATE  -  PALMOLIVE  -  PEET 
Co.,  Jersey  City,  starts  spot  an- 
nouncement campaign  for  new 
product,  Colgate  liquid  hand  cream, 
after  first  of  year,  through  Sher- 
man &  Marquette,  New  York. 


is  owned  by  Stuart  Investment 
Co.,  principals  in  which  are  Charles 
F.  Stuart  and  his  brother,  Capt. 
James  Stuart.  Stuart  Investment 
also  owns  KFOR  Lincoln  and 
KOIL  Omaha. 

Colorado  Publisher  Gifford  Phil- 
lips is  $300,000  purchaser  of  KGHF 
Pueblo,  Col.,  as  president  and 
financial  backer  of  proposed  new 
licensee,  Colorado  Broadcasting 
Co.  [Broadcasting,  Oct.  1].  State 
Senator  Curtis  P.  Ritchie,  present 
owner,  retired  from  operation  be- 
cause of  ill  health,  according  to 
application. 


•~*0l  %  ooo 

H5.000  t»  '25'u 


Income 


(thou**"* 


,f  do 


Uars> 


Drug  Sales  Hardv,areSalc. 


1st  m 


4th in 
9tVi  in 


Ll  MercKan^se  Sa 


General 
Per  Cap"* 


Income 


OADCASTING    •  Telecasting 


December  10,  1945    •    Page  91 


Carman  Runyon  Given 
Armstrong  Radio  Medal 

ARMSTRONG  MEDAL  of  the  Ra- 
dio Club  of  America  has  been 
awarded  to  Carman  Randolph  Run- 
yon Jr.,  for  his  "inspiring  exam- 
ple of  what  one  man,  devoted  to 
his  art  and  skilled  in  the  handling 
of  its  apparatus,  can  contribute 
to  the  welfare  of  all."  He  has  con- 
tributed to  radio  the  multi-spark 
synchronous  gap  transmitter,  the 
crystal-controlled  frequency-modu- 
lated telegraph  system,  and  the 
single  signal  radio  telegraph 
receiver. 

"Starting  in  1935  at  amateur 
station  W2AG,"  the  citation  furth- 
er states,  "he  built  the  100  rac 
frequency  modulated  transmitter 
from  which  he  conducted  hundreds 
of  demonstrations  whose  flawless 
perfection  initiated  the  renaissance 
in  broadcasting  which  has  now 
reached  the  ends  of  the  earth." 


Aids  Food  Drive 

CLIFFORD  EVANS,  WLB  New 
York  director  of  news  and  special 
events,  assisted  the  "Food  for 
Friendship"  organization  under  the 
auspices  of  the  New  York  Post, 
formed  to  aid  the  needy  in  France, 
by  having  transcriptions  cut,  ap- 
pealing for  support.  Two  tran- 
scriptions, one  one-minute  and  the 
other  two-minutes,  featuring 
Charles  Boyer,  were  distributed  to 
all  New  York  independent  sta- 
tions. 


KOEPF  TO  MANAGE 
FORTS  D.  C.  OFFICE 

THE  FORT  Industry  Co.,  opera- 
tor of  stations  in  Ohio,  West  Vir- 
ginia, Georgia  and  Florida,  has 
appointed  Lt.  Comdr.  John  Koepf, 
USNR,  as  man- 
jflRV  ager       of  the 

H|^^r\     Washington  of- 
fice.    C  o  m  d  r. 
.        p       Koepf  anticipates 
HB       joining  the  Fort 
WF       Industry  Co.  on 
•  :-  Jan.  2,  1946. 

gi     rMk  K        Comdr.  Koepf 
.  ;V |     has     been  sta- 
tioned in  the  Spe- 
Comdr.  Koepf     cial   Devices  Di- 
vision of  the  Of- 
fice of  Research  and  Inventions  in 
the  Radar  &  Communications  Sec- 
tion of  the  Navy,  located  in  Wash- 
ington. Prior  to  his  tour  of  duty 
with  the  Navy,  Comdr.  Koepf  was 
associated  with  Procter  &  Gamble, 
WLW    Cincinnati,  Keelor-Stites, 
advertising  agency,  and  the  Cin- 
cinnati Post. 

Associated  in  the  Washington 
office  of  the  Fort  Industry  Co. 
with  Comdr.  Koepf  is  Maj.  Glenn 
Boundy,  chief  engineer  of  the 
company. 

The  Fort  Industry  Co.  is  active 
in  the  development  of  FM  and 
television  facilities. 


Miss  Gillies  Returns 
ELSIE  GILLIES,  following  year's  serv- 
ice in  SPARS,  has  returned  to  former 
position  as  traffic  manager  of  KGW 
Portland,  Ore.,  succeeding  Ella  Perala, 
resigned. 


Grants  for  New  FM  Stations 


(See  story  on  page  18) 


CONDITIONAL  grants  for  23  new  FM  stations  were  authorized  last 
week  by  the  FCC.  Construction  permits  will  be  issued  following  ex- 
amination of  engineering  data.  Following  is  the  list  of  grants: 

Type  of  FM 
Station 


Youngstown 
Youngstown 


Bethlehem 
Lancaster 
Meadville 
Uniontown 
York 


Huntington 


CALIFORNIA 

Peninsula  Newspapers,  Inc. 
E.  F.  Peffer 


ILLINOIS 

Quincy  Newspapers,  Inc. 
Rockford  Broadcasters,  Inc. 


MARYLAND 

The  Monocacy  Broadcasting  Co. 

MASSACHUSETTS 

The  Haverhill  Gazette  Co. 
North  Shore  Broadcasting  Co. 

MICHIGAN 

Washtenaw  Broadcasting  Co. 
John  P.  Norton 

NEW  HAMPSHIRE 


NEW  YORK 

James  Broadcasting  Co.  Inc. 
The  Troy  Record  Co. 

OHIO 

WFMJ  Broadcasting  Co. 
WKBN  Broadcasting  Corp. 


PENNSYLVANIA 

The  Bethlehems'  Globe  Publishing  Co. 

Peoples  Broadcasting  Co. 

H.  C.  Winslow 

Fayette  Broadcasting  Corp. 

Susquehanna  Broadcasting  Co. 


Metropolitan 
possibly  rural 


Community 
Metropolitan 
possibly  rural 


Community 
Metropolitan 


Metropolitan 
Metropolitan 


Metropolitan 
Metropolitan 
possibly  rural 


Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 


Metropolitan 


WJZ  to  Drop  Olman 

WJZ  New  York  has  notified  Lour- 
ent  Co.,  New  York,  maker  of 
Swagger,  a  cologne  for  men,  that 
it  will  not  renew  after  Dec.  9  the 
Val  Olman  program  which  the 
company  has  sponsored  on  the  sta- 
tion seven  nights  a  week,  11:30- 
midnight.  Official  explanation 
states  the  station  intends  to  use 
the  time  for  more  diversified  dance 
band  pickups.  However,  station 
has  received  complaints  because  the 
programs  consisted  almost  exclu- 
sively of  music  published  by  Brad- 
ley Music  Co.,  a  BMI  affiliate 
headed  by  Chauncey  Olman, 
brother  of  the  band  leader. 


Decca  Dividends 

DIRECTORS  of  Decca  Record 
Inc.,  New  York,  on  Dec.  4  declarec 
a  regular  quarterly  dividend  " 
30c  per  share  on  capital  stock 
company,  and  an  extra  dividend 
30c,  both  payable  Dec.  29  to  stock 
holders  of  record  Dec.  15. 


Thompson  Is  Father 
C.  ROBERT  THOMPSON,  station  direci 
tor  of  WBEN  Buffalo,  is  father  of  a  girl  C 
Mary  Jane,  born  Dec.  3. 

Back  at  WBEN 
BILL  MAYNEW,  released  from  AAF 
major,  has  returned  to  announcim 
staff  of  WBEN  Buffalo.  He  served  in  Pa 
cine  for  three  years. 

TAJ. 


WLW  Sales  Meet 

WLW  Cincinnati  will  hold  its 
regular  semi-annual  sales  meeting 
Jan.  4-6  in  New  York.  One  of  topics 
expected  to  be  discussed  is  WINS 
New  York  sale. 


Silen  on  Tour 
BERT  SILEN,  manager  of  Pacific  opera- 


Pfister  Names  Ramsey 
PFISTER  Associated  Growers  Inc.,  El 
Paso,  111.,  has  placed  account  for  corn 
hybrids  with  L.  W.  Ramsey  Co.,  Daven- 
port, la. 

Hobbs  V-P 
COL.   RICHARD  H.   HOBBS  has  been 
named  vice-president  of  Chicago  office 
of  Irwin  Vladimir  &  Co.,  export  adver- 
tising agency. 


of  a 

nportanl  empire  embracing 
15  COUNTIES  in 
4  STATES  in 
2  NATIONS. 

KROLD 

the  '  influential"  station  in 
El  Paso  covers  it  ALL. 


.: 


Page  92    •    December  10,  1945 


ROADCASTING    •  Telecast 


tfew  Outlet  in  Bermuda 
Hated  to  Open  March  1 

>EW  station  in  Hamilton,  Ber- 
muda, probably  on  1260  kc  with  1 
w  power,  will  be  opened  about 
[arch  1  by  Bermuda  Broadcast- 
lg  Co.,  according  to  Hon.  H.  J. 
ucker  Jr.,  vice-president.  Station 
ill  follow  U.  S.  operating  policies, 
rith  Cole  E.  Wylie,  manager,  now 
i  New  York  contacting  sponsors, 
tation  has  named  John  Blair  & 
iompany  as  representative.  Com- 
any  will  accept  liquor  advertising 
iter  9  p.m.  Mr.  Wylie  was  vice- 
resident  and  general  manager  of 
.Vescoast  Broadcasting  Co.,  We- 
natchee,  Wash.,  and  vice-president 
f  KVOS  Bellingham,  Wash. 

Frank  Marx,  American  Broad- 
asting  Co.  technical  advisor,  will 
versee  final  engineering  details. 

Officers  of  company  are:  Sir 
loward  Trott,  president;  Mr. 
tucker;  J.  E.  Pearman,  secretary- 
reasurer.  They  also  are  directors, 
Jong  with  H.  D.  Butterfield  and 
Ion.  John  W.  Cox. 


Free  Radio  Adopted 

i  FREE  RADIO  and  press  amend- 
ment to  the  UNRRA  appropria- 
tion bill  was  adopted  late  Thurs- 
day by  the  House.  Introduced  by 
)  ctep.  Herter  (R-Mass.)  the  amend- 
!  nent  provides:  "The  President  is 
I  aereby    requested     to  endeavor, 
I  ;hrough    appropriat    channels,  to 
"acilitate  the  admission  to  recipi- 
;nt  countries  of  properly  accredited 
nembers  of  the  American  press 
and  radio  in  order  that  they  may 
oe  permitted  to  report  without  cen- 
sorship on  the  utilization  and  dis- 
tribution of   United   Nations  Re- 
lief  and  Rehabilitation  Adminis- 
tration supplies  and  services." 


Buy  in  Bond-Charteris 
(RUDY  VALLEE  and  Leslie  Charteris, 
iwith  a  group  of  stockholders,  have  pur- 
chased interests  of  Anson  Bond  in 
'Bond-Charteris  Enterprises,  Hollywood 
ifllm  and  radio  production  unit.  Name 
Jias  been  changed  to  Saint  Enterprises 
'Inc.  Mr.  Charteris  is  president.  Firm 
owns  and  produces  "The  Saint"  series 
for  radio  and  films. 

Reports  to  Los  Angeles 
MA  J.  ROBERT  M.  LIGHT,  former  writ- 
er-producer of  Don  Lee-Mutual,  return- 
ing from  ETO,  has  reported  to  AFRS 
Los  Angeles. 


FOR  UNUSUAL 
PERFORMANCE  IN  IDAHO? 


KSEI 

POCATELLO  •  IDAHO 


New  Tube,  Simpler  Circuit  Will  Cut 
FM  Transmitter   Cost,   GE  Contends 


GENERAL  ELECTRIC  postwar 
low-power  FM  transmitters,  em- 
bodying a  new  and  simplified  cir- 
cuit built  around  a  new  modulator 
tube  called  the  Phasitron,  will  be 
sold  at  less  than  prewar  prices,  in 
some  cases  as  much  as  10  per  cent 
less,  the  company  announced  last 
week.  Shipments  of  the  first  trans- 
mitters are  expected  about  March 
1.  The  250-watt  transmitter  will 
sell  for  $3,950,  the  1-kw  transmitter 
for  $7,800  and  the  3-kw  transmit- 
ter for  $11,950. 

Reduction  in  price  is  made  pos- 
sible partly  by  the  new  design, 
which  employs  fewer  tubes  and 
fewer  circuits,  and  partly  by  the 
equipment  reservation  plan  intro- 
duced by  GE  during  the  war  years, 
permitting  efficient  planning  of 
transmitter  production  in  accord- 
ance with  a  known  demand,  James 
McLean,  sales  manager  of  the 
transmitter  division,  explained. 

Calling  the  new  circuit  and 
Phasitron  tube  development  "rev- 
olutionary" and  "as  important  to 
FM  broadcasting  as  the  introduc- 
tion of  the  crystal  control  was  for 
AM  broadcasting,"  W.  R.  David, 
sales  manager  of  GE  broadcast 
equipment,  said  that  its  use  sim- 
plified transmitter  maintenance  be- 
cause it  operates  with  fewer  tubes 


COMMERCE  EXHIBITS 
GERMAN  RECORDERS 

TWO  MODELS  of  captured  mag- 
netic tape  recorders  used  exten- 
sively in  German  propaganda  and 
intelligence  operations  are  on  dis- 
play at  the  U.  S.  Department  of 
Commerce,  Washington. 

The  machines  are  the  Ton- 
schreiber  Models  b  and  bl  which 
were  seized  by  American  Army  in- 
telligence teams.  Technical  reports 
on  the  recorders  were  made  avail- 
able last  week  by  the  Dept.  of 
Commerce,  one  report  at  $2  per 
copy  and  another  at  $1. 

Other  reports  will  be  ready  soon. 
Reports  may  be  obtained  at  room 
1316,  Dept.  of  Commerce  Building, 
Washington,  D.  C.  The  models  are 
on  display  at  room  1319  in  the 
building. 


Miss  Boylston  to  WRVA 
LOUISE  BOYLSTON  has  been  added  to 
continuity  staff  of  WRVA  Richmond. 

Shifts  to  WENT 
PATRICIA    FARRELL,    formerly  with 
Barlow    Adv.,    Syracuse,    is    new  con- 
tinuity   writer    at    WENT  Gloverville, 
N.  Y. 

Xmas  Party 
RADIO  EXECUTIVES  CLUB  of  New 
York  will  hold  its  annual  Christmas 
party  on  Dec.  20  starting  at  noon  at 
Roosevelt  Hotel.  Ralph  Slater,  Mutual 
hypnotist,  will  entertain. 

Wilson  Rejoins  Federal 
JOHN  J.  WILSON,  released  from  AAF, 
has  rejoined  Federal  Adv.,  New  York, 
as  associate  director  of  public  relations. 

Place  on  KMOX 
JOE  FRANKLIN  MYERS  Industries,  St. 
Louis  (candies),  has  signed  with  KMOX 
St.  Louis  for  52  weeks  sponsorship  of 
live  talent  program,  "Sweetest  Story 
Ever  Told",  effective  Dec.  23, 


and  simpler  circuits  than  prewar 
FM  transmitters. 

The  Phasitron  tube  which  is 
only  slightly  larger  than  an  ordi- 
nary receiver  tube,  was  proposed 
originally  by  Dr.  Robert  Adler  of 
Zenith  Radio  Corp.,  who  built  the 
first  laboratory  tubes  and  circuit. 
In  the  further  developments  of 
tube  and  circuit  for  postwar  trans- 
mitters designed  to  meet  the  new 
FCC  frequency  tolerance  regula- 
tions for  FM  stations,  basic  im- 
provements were  made  by  Dr.  F. 
M.  Bailey  and  H.  P.  Thomas  of  the 
GE  tube  and  transmitter  divisions. 

The  tube  permits  direct  crystal 
control  using  a  single  circuit,  GE 
engineers  explained,  pointing  out 
that  this  means  that  stations  will 
not  stray  from  their  new  assign- 
ments in  the  higher  frequencies. 
In  the  new  circuit,  they  said,  modu- 
lation is  independent  of  frequency 
control.  There  is  less  distortion 
and  a  lower  noise  level  in  addition 
to  more  stability,  and  the  circuit  is 
extremely  simple,  with  fewer  pos- 
sible sources  of  trouble. 

From  an  engineer's  standpoint, 
Mr.  David  said,  the  purpose  of  the 
new  modulator  tube  is  to  make  pos- 
sible the  introduction  of  compara- 
tively wide  phase  excursions  at 
audio  rates  in  a  crystal  controlled 
radio    frequency   carrier  voltage. 


FCC  SETS  HEARING 
ON  KQW  TRANSFER 

HEARING  on  the  proposed  trans- 
fer of  KQW  San  Jose  from  the 
Brunton  brothers  and  C.  L.  Mc- 
Carthy to  CBS  was  ordered  by  the 
FCC  last  week  to  begin  Dec.  17  at 
10  a.m.  before  Commissioners  Clif- 
ford J.  Durr,  E.  K.  Jett,  Charles 
R.  Denny,  and  William  H.  Wills 
in  Washington. 

Both  transferor  and  transferee 
had  petitioned  for  an  early  hear- 
ing. 

Negotiations  for  the  sale  of 
KQW  to  CBS  for  $950,000  cash 
were  completed  last  June  [Broad- 
casting, June  25].  Principal  stock- 
holders are  President  Ralph  R. 
Brunton,  Sherwood  B.  Brunton, 
and  Mott  Q.  Brunton.  Mr.  Mc- 
Carthy, vice-president  and  general 
manager,  owns  9%  of  stock. 

CBS,  which  now  owns  and  oper- 
ates seven  stations,  reportedly 
wants  its  own  key  station  in  San 
Francisco  because  of  the  competi- 
tive situation  there.  KQW,  operat- 
ing on  740  kc  with  5,000  w,  is  seek- 
ing an  increase  to  50  kw.  KSFO 
San  Francisco,  former  CBS  affili- 
ate, also  is  an  applicant  for  the  fa- 
cility with  50  kw.  KTRH  Houston 
is  dominant  station  on  740  kc. 


Gillis  Returns 
JAMES   P.   GILLIS,   on   military  leave 
from  NBC  for  two  and  a  half  years,  has 
returned  to  network  as  salesman  in  the 
national  spot  sales  division. 


WSGN's  extensive 
broadcast  coverage; 
plus  an  active  promotion 
department,  assures  a 
sponsor  of  superior  pro- 
gram value.  That's  why 
WSGN  is ... . 


PLACED  ON  A  PEDESTAL 

The  May  through  September  1945  edi- 
tion of  Hooper  statistics  just  released, 
show  WSGN'S  LOG  LISTED  

7  Out  of  10  Programs  with  an  11.7 
Hating  or  Better  Heard  by  Local  Audi- 
ences From  8:00  A.M.  to  6:00  P.M. 

TW/AI  SYMBOLS  OF  GREATER  BIRMINGHAM 


AMERICAN  BROADCASTING  CO. 

THE  NEWS-AGE-HERALD  STATION 
Represented  by  Headly-Reed 


ROADCASTING    •  Telecasting 


December  10,  1945    •    Page  93 


J  in  LOUISVILLE 


flcnons  OF  THE  FCC 


WINN 

BASIC  STATION 


years  of 
profitable 
peach  fuzz 

Each  year  over  2  million  bushels . . . 
10%  of  all  the  peaches  produced  in 
the  whole  South. . .picked  in  Spar- 
tanburg County  alone! 


WSPA 


SPARTANBURG, 
SOUTH  CAROLINA 

I  Home  of  Camp  Croff 


950  kilocycles.  Rep.  by  Hollingbery 


1  M> 


Muit  Contact 

wsoe 

Saii^uttf,  Md. 
One  *t  -^metica'i 
Tine*  Station} 


MUTUAL  BROADCASTING  SYSTEM 
MARYLAND  COVERAGE  NETWORK 

Page  94    •    December  10,  1945 


Decisions  .  .  . 


ACTIONS  BY  COMMISSION 
NOVEMBER  30 
DESIGNATED  for  consolidated  hear- 
ing applications  for  commercial  TV  sta- 
tions in  Washington,  D.  C:  Bamberger 
Broadcasting  System  Inc.,  Capital 
Broadcasting  Co.,  Allen  B.  DuMont  Lab. 
Inc.,  The  Evening  Star  Broadcasting 
Co.,  Marcus  Loew  Booking  Agency,  Na- 
tional Broadcasting  Co.  Inc.,  Eleanor 
Patterson  tr/as  The  Times  Herald, 
Phllco  Radio  &  Television  Corp., 
Scripps-Howard  Radio  Inc.  Four  chan- 
nels are  available  in  area.  At  same  time 
Commission  denied  petition  of  National 
Broadcasting  Co.  for  reinstatement  of 
its  CP. 

DECEMBER  5 
BECAUSE  of  unprecedented  heavy 
volume  of  broadcast  hearings,  Commis- 
sion announced  certain  changes  for 
simplification  in  hearing  procedures  as 
to  petition  to  intervene,  motion  to  en- 
large issues  and  proposed  findings.  Text 
of  changes  is  on  page  37. 

DECEMBER  5 
(Reported  by  FCC  Dec.  6) 

KPAS  Pacific  Coast  Broadcasting  Co., 
Pasadena,  Cal. — Granted  license  renewal 
for  period  ending  5-1-48. 

KVGB  KVGB  Inc.,  Great  Bend,  Kan. 
— Granted  license  renewal  for  period 
ending  8-1-47. 

WMLT  George  T.  Morris  et  al  d/b 
Dublin  Broadcasting  Co.,  Dublin,  Ga. — 
Adopted  memorandum  opinion  granting 
application  for  vol.  assgn.  license  from 
George  T.  Morris,  Wilmer  D.  Lanier  and 
J.  Newton  Thompson  d/b  Dublin  Broad- 
casting Co.  to  George  T.  Morris  and  J. 
Newton  Thompson  d/b  Dublin  Broad- 
casting Co.  Consideration  of  $13,100  is 
paid  W.  D.  Lanier  for  his  one-third  in- 
terest in  assignor  partnership. 

NEW-FM  The  Trustees  of  Columbia 
University,  New  York — Granted  CP  for 
new  noncommercial  educational  FM 
station  to  operate  on  frequencies  to  be 
assigned  by  Commission,  with  effective 
radiated  power  eauivalent  to  20  kw  with 
ant.  height  of  500  ft  above  average  ter- 
rain. 

NEW-FM  State  University  of  Okla- 
homa, Norman — Granted  CP  for  new 
noncommercial  educational  FM  station 
on  frequency  to  be  assigned  by  Com- 
mission; conditions. 

NEW-FM  Board  of  Supervisors  of 
Louisiana  State  University  and  Agricul- 
ture &  Mechanical  College,  Baton 
Rouge — Same. 

1240  kc 

NEW-AM  Tri-Cities  Broadcasting  Co., 
Florence.  Ala.— Granted  CP  new  station 
1240  kc  250  w  unl. 

NEW-AM  Robert  W.  Rounsaville  and 
George  M.  Clark  d/b  Elizabethton 
Broadcasting  Co.,  Elizabethton,  Tenn. — 
Granted  CP  new  station  1240  kc  250  w 
unl.;  conditional  upon  approval  of 
trans,  site  and  towers  by  CAA. 

1340  kc 

NEW-AM  Clyde  W.  Anderson  and  Joe 
T.  Van  Sandt  d/b  Florence  Broadcast- 
ing Co..  Florence,  Ala.— Granted  CP 
new  station  1340  kc  250  w  unl. 

1400  kc 

Southeastern  Massachusetts  Broad- 
casting Corp.  and  Bay  State  Broadcast- 
ing Corp.,  New  Bedford,  Mass. — Adopted 
order  designating  for  consolidated  hear- 
ing applications  for  identical  facilities 
1400  kc  250  w  unl. 

NEW-AM  Inland  Radio  Inc.,  Ontario, 
Ore. — Granted  CP  new  station  1400  kc 
250  w  unl. 

DECEMBER  6 

GRANTED  applications  for  23  new  FM 
stations  and  designated  for  hearings  30 
other  applications  for  new  FM  facili- 
ties. See  table  page  18. 

Mission  Broadcasting  Co.,  San  Jose, 
Cal. — Adopted  order  designating  for 
hearing  application  for  new  station 
with  applications  of  Golden  Gate  Broad- 
casting Corp.  (KSAN).  California  Broad- 
casting Corp.,  Bakersfield  Broadcasting 
Co.,  Monterey  Bay  Broadcast  Co..  Cas- 
cade Broadcasting  Co.  Inc.  (KTYW), 
Amphlett  Printing  Co.,  Luther  E.  Gib- 
son and  San  Jose  Broadcasting  Co. 
800  kc 

NEW-AM    The    Border  Broadcasting 
Co.,  Dillon,  S.  C— Granted  CP  for  new 
station  800  kc  1  kw  D;  conditions. 
Camden  Broadcasting   Co.,  Camden, 


.NOVEMBER  30  to  DECEMBER  6_ 


N.  J.,  and  Chambersburg  Broadcasting 
Co.,  Chambersburg,  Pa. — Designated  for 
consolidated  hearing  applications  for 
new  stations  800  kc  1  kw  D. 

940  kc 

Midwest  Broadcasting  Co.  and  Mt. 
Vernon  Radio  &  Television  Co.,  Mt. 
Vernon,  111. — Adopted  orders  designat- 
ing for  consolidated  hearing  applica- 
tions both  requesting  940  kc.  Midwest 
•seeks  500  w  D,  Mt.  Vernon  1  kw  D. 
1240  kc 

C.  A.  Kaufmann  and  John  F.  Clarkson 
d/b  Newberry  Broadcasting  Co.,  New- 
berry, S.  C,  and  Robert  Lex  Ensley, 
Laurens,  S.  C. — Adopted  orders  desig- 
nating for  consolidated  hearing  appli- 
cations for  new  stations  1240  kc  250  w 
unl. 

1340  kc 

Catalina  Broadcasting  Co.,  Tuscon, 
Ariz. — Adopted  order  designating  for 
hearing  application  for  new  station  1340 
kc  250  w  unl.;  to  be  consolidated  with 
hearing  on  application  of  Old  Pueblo 
Broadcasting  Co.,  previously  designated 
for  hearing  and  requesting  same  facili- 
ties. 

1400  kc 

James  Valley  Broadcast  Co.,  Huron, 
S.  D. — Designated  for  hearing  applica- 
tion for  new  station  1400  kc  250  w  unl. 

NEW-AM  George  Burne  Smith  and  V. 
H.  McLean  d/b  Gateway  Broadcasting 
Co.,  Maryville,  Tenn. — Granted  CP  new 
station  1400  kc  250  w  unl.  subject  to 
installation  of  approved  frequency  and 
modulation  monitors. 

1450  kc 

NEW-AM  Camden  Radio  Inc.,  Cam- 
den, Ark. — Adopted  memorandum  opin- 
ion and  order  granting  petition  for  re- 
instatement of  application  for  CP  and 
ordered  grant  of  application  for  new 
station  1450  kc  250  w  unl.  subject  to 
conditions  that  applicant  will  be  re- 
quired to  install  approved  modulation 
monitor  as  soon  as  possible  and  that 
proposed  ant.  site  and  construction  be 
approved  by  CAA. 

NEW-AM  George  Bennitt  and  Russell 
Bennitt  d/b  Fayetteville  Broadcasting 
Co.,  Fayetteville,  Ark.— Granted  CP  new 
station  1450  kc  250  w  unl.;  conditions. 

NEW-AM  Charles  M.  Dale,  Concord, 
N.  H.— Granted  CP  new  station  1450  kc 
250  w  unl.;  conditions. 

1490  kc 

Telegram  Publishing  Co.,  Salt  Lake 
City,  and  James  B.  Littlejohn,  Ogden, 
Utah— Adopted  orders  designating  for 
hearing  applications  both  requesting 
same  facilities  1490  kc  250  w  unl. 

The  Covington  News  Inc.,  Covington, 
Ga.,  and  James  S.  Rivers  d/b  South- 
eastern Broadcasting  System,  East 
Point,  Ga. — Same. 

1570  kc 

Vincent  S.  Barker  and  Gladys  J. 
Barker  d/b  Freeport  Broadcasting  Co. 
and  Kenneth  G.  Zweifel,  Freeport,  111. 

—Designated  for  consolidated  hearing 
applications  both  requesting  same  fa- 
cilities 1570  kc  1  kw  D. 

Tentative  Calendar  .  .  . 

DECEMBER  10 
Consolidated  Hearing 
Rome,  N.  Y. 
REQUESTING  CP  new  standard  sta- 
tion 1450  kc  250  w  unl.:  Utica  Observer- 
Dispatch    Inc.,    Utica,    N.    Y.;  Utica 
Broadcasting  Co.,  Utica;   Midstate  Ra- 
dio Corp.,  Utica;  Ronald  B.  Woodyard, 
Utica;  Copper  City  Broadcasting  Corn  . 
Rome,  N.  Y. 

Applications  .  .  . 

DECEMBER  3 

APPLICATIONS  were  filed  for  renewal 
of  license  of  following  standard  sta- 
tions: WBAB  KGKB  KOTN  KYCA 
WIBM  KPLC  WIGM  WKBB  WNBZ.  Also 
relays  WEIH  WEII  WODJ  KDAS. 

W9XMT  P.  R.  Mallory  &  Co.  Inc., 
Indianapolis — Mod.  CP  as  mod.  author- 
izing new  exp.  TV  station,  for  exten- 
sion completion  date  only  from  12-15-45 
to  3-15-46. 

Philco  Radio  &  Television  Corp.,  Phil- 
adelphia— Licenses  to  cover  CPs  author- 
izing new  exp.  TV  relay  stations 
W10XAF  W10XAE  W10XAD. 

WTAG-FM  Worcester  Telegram  Pub- 
lishing Co.  Inc.,  Worcester,  Mass. — Vol. 
assgn.  license  to  WTAG  Inc. 

WBEE  Worcester  Telegram  Publishing 


Co.  Inc.,  Worcester,  Mass. — Same  for| 
portable  mobile  station. 

570  kc 

KMTR  KMTR  Radio  Corp.,  Los  An- 
geles— Transfer  control  licensee  corp.!1' 
from  Marilynne  Dalton  Alcorn,  Reed  E.  r- 
Callister,  Gloria  Dalton,  J.  F.  T.  O'Con-l1 
ner,  Edward  J.  O'Conner  and  William 
V.  O'Conner  to  Dorothy  S.  Thackrey 
Involves  747.5  sh  of  1,000  sh  issued  and 
outstanding,  consideration  of  $375  per  sh 
plus  amount  determined  on  difference: 
of  current  assets  and  liabilities  at  time 
of  transfer.  M.  D.  Alcorn  holds  10  sh: 
(1%),  to  transfer  half;  R.  E.  Callister. 
transfers  all  122.5  sh;  Gloria  Dalton. 
president,  transfers  all  500  sh;  J.  F.  T 
O'Conner  transfers  all  75  sh;  W.  V. 
O'Conner  transfers  all  15  sh  and  with 
E.  J.  O'Conner  transfers  all  25  sh  andi 
Sallie  Fonda  Dalton,  minor,  sells  all  5 
sh.  Remaining  interest  held  by  Arthur! 
C.  Farlow,  v-p,  5%;  Leona  Farlow,  20%, 
and  Willard  Fonda,  0.25%.  Legal  coun- 
sel— Greenbaum,  Wolff  &  Ernst,  New 
York. 

1130  kc 

WDGY  Mae  C.  Young,  Executrix  of 
estate  of  George  W.  Young,  deceased 
Minneapolis — Vol.  assgn.  license  to  Twin 
Cities  Broadcasting  Corp.  for  $301,000.; 
Stock  of  Twin  Cities  Broadcasting: 
5,000  sh  common  $100  par  authorized: 
600  sh  issued  and  outstanding,  all  held 
by  Stuart  Investment  Co.,  owner-oper- 
ator KFOR  KOIL  and  which  is  to  pay 
$290,000  for  additional  2,900  sh.  Twin 
Cities  officers  (principals  in  Stuart  In- 
vestment) are:  Charles  T.  Stuart,  pres.; 
James  Stuart,  v-p;  J.  Lee  Rankin,  sec. 
Albert  A.  Koenig,  treas.;  Assignor  legal 
counsel — Segal,  Smith  &  Hennessy, 
Washington.  Assignee  legal  counsel- 
Kirkland,  Fleming,  Green,  Martin  i 
Ellis,  Washington. 

1240  kc 

KROY  Royal  Miller,  Marion  Miller. 
L.  H.  Penney,  Gladys  W.  Penney  d/b 
Royal  Miller  Radio,  Sacramento,  Cal.— 

Vol.  assgn.  license  Harmco  Inc.  for 
$150,000.  Harmco  stock:  2,500  sh  com- 
mon $100  par  authorized;  150  sh  issued 
and  outstanding.  Stock  divided  equally 
among:  Hattie  Harm,  pres.,  100%  owner 
KARM;  Clyde  F.  Coombs,  v-p,  KARM 
gen.  mgr.  and  v-p;  Harold  B.  Frasher, 
sec. -treas.,  KARM  treas.  Each  is  to  ac- 
quire 400  sh  additional.  Assignee  part- 
ners sell  to  devote  more  time  to  indi- 
vidual interests.  Legal  counsel— Hogan|-Cf 
&  Hartson,  Washington. 

1340  kc 

WMSA  The  Brockway  Co.,  South  of 
Massena,  N.  Y. — License  to  cover  CP  au 
thorizing  new  station.  Also  authority, 
to  determine  operating  power  by  direct 
measurement  of  ant.  power, 

1350  kc 

KGHF  Curtis  P.  Ritchie,  Pueblo,  Col. 

— Vol.  assgn.  license  to  Colorado  Broad-! 
casting  Co.  Inc.  for  $300,000.  Colorado 
Broadcasting  stock:  30,000  sh  common  E 
no  par  authorized;  7  sh  issued  and  out- 
standing. Officers  and  stock  holdings: 
Gifford  Phillips,  pres.,  is  financial 
backer,  purchases  25,000  sh  for  $300,000 
and  at  all  times  is  to  hold  51%  or  more 
of  stock;  Charles  Alfred  Johnson,  v-r 
and  treas.;  Arthur  A.  Brooks  Jr.,  sec; 
Alfred  L.  Malmsten,  asst.  treas.;  Samuel 
T.  Jones  Jr.;  James  B.  Grant  Jr.;  Alice 
G.  Johnson;  Truman  A.  Stockton  Jri  H 
All  now  hold  a  share  except  MalmstenJ 
Phillips  is  principal  owner  Golden  Press  p. 
Inc.,  Golden  and  Lakewood,  Col.  As- 
signee sells  because  of  poor  health 
Legal  counsel— Fisher  &  Waylantf 
Washington. 

99.7  mc 

William  G.  H.  Finch,  New  York— Mod 

CP,  as  mod.  authorizing  new  FM  sta- 
tion, for  change  frequency  from  45.5 
mc  to  Channel  59  (99.7  mc),  change 
type  trans,  and  install  new  ant.  system. 
WGHF  reserved. 

Amendments 

Central  New  York  Broadcasting  Corp. 
Syracuse,  N.  Y. — CP  new  FM  (Metropoli- 
tan) station,  46.3  mc,  6,800  sq.  mi.  cov- 
erage, amended  to  change  ant.  system. 

Bamberger  Broadcasting  Service  Inc.. 
New  York — CP  new  commercial  TV  sta- 
tion, Channel  6  (96-102  mc)  and  ESR 
1246,  amended  to  change  frequency  to 
Channel  7  (174-180  mc)  or  to  be  as- 
signed by  FCC,  ESR  to  3146,  change 
type  trans,  and  make  changes  in  ant. 
system. 

Bamberger  Broadcasting  Service  Inc.. 
Washington — CP  new  commercial  TV 
station  on  Channel  4  (78-84  mc)  with 
ESR  to  be  determined,  amended  to 
change  frequency  to  Channel  5  (76-82 
mc),  ESR  to  1496,  specify  trans,  site 
and  specify  ant.  system. 

Philadelphia  Daily  News  Inc.^Phila 
delphia — CP  new  commercial 


BROADCASTING    •  T. 


;lon,  Channel  9  (180-186  mc),  ESR  770.7, 
imended  to  request  new  Channel  8  and 
5SR  of  865  and  make  changes  In  ant. 
;ystem. 

WATL  J.  W.  Woodruff  tr/as  Atlanta 
Sroadcasting  Co.,  Atlanta,  Ga. — CP 
;Hange  1400  kc  to  1380  kc,  increase  250 
v  to  5  kw.  install  new  trans,  and  DA-N 

:!  »,nd   change    trans,   site,    amended  re 

[  changes  in  DA 

I   Radio  Springfield  Inc.,  Springfield,  111. 

-!.— CP  new  FM  (Metropolitan)  station, 
t!6.7  mc  or  other  available  frequency 
4  md  8,050  sq.  mi.  coverage,  amended  to 
Ljhange  name  of  applicant  from  Com- 
I  nodore  Broadcasting  Inc.  to  Radio 
i  Springfield  Inc. 

]  The  Wm.  H.  Block  Co.,  Indianapolis— 

j  3P  new  FM  (Metropolitan)  station,  43.7 
lie,  9,316  sq.  mi.,  amended  to  change 
j  ;ype  trans. 

DECEMBER  4 
560  kc 

P  KFDM  Beaumont  Broadcasting  Corp., 
j  Beaumont  Tex. — CP  increase  1  kw  to  5 
|  sw,  install  new  trans,  and  DA-N  and 
n  change  trans,  site  from  Beaumont. 
IjTex.,  to  1.6  mi.  W.  and  2.2  mi.  S.  of 
'  Drangefield,  Tex. 

1220  kc 

WADC  Allen  T.  Simmons,  Tallmadge, 

:<0. — CP  change  1330  kc  to  1220  kc,  in- 
jtsrease  5  kw  to  50  kw,  install  new  trans, 
-and  DA-DN  and  change  trans,  site  from 
LHorth  of  Akron  to  Granger,  O.  (Facili- 
ties of  WGAR  requested). 

Amendments 

:  W2XJT  William  B.  Still  tr/as  Jamaica 
(Radio  &  Television  Co.,  Jamaica,  N.  Y. — 
"License  to  cover  CP  as  mod.,  authoriz- 
ing new  exp.  TV  station,  amended  re 
emission  and  power. 

National  Broadcasting  Co.  Inc.,  Cleve- 
land, O. — CP  new  commercial  TV  sta- 
tion Channel  4  (66-72  mc),  ESR  8120. 
amended  to  change  ESR  to  not  speci- 
jfied,  change  type  trans,  and  make 
;  changes  in  ant.  system. 

Radio  Station  WBIR  Inc.,  Knoxville, 
J.'Tenn. — CP  new  FM  (Metropolitan) 
station  on  45.1  mc  and  3,230  sq.  mi., 
amended  to  change  name  of  applicant 
from  American  Broadcasting  Corp.  to 
Radio  Station  WBIR  Inc.,  and  change 
ant.  system. 

Woodrow  Miller,  San  Bernardino,  Cal. 
—CP  new  standard  station  1240  kc  250 
w  unl.,  amended  to  request  1450  kc  and 
omit  request  for  facilities  to  be  relin- 
quished by  KFXM  (Contingent  on 
grant  of  application  of  KPRO  to  change 
frequency). 

Applications  Dismissed 
KENO  Maxwell  Kelch  &  Laura  Belle 
Kelch  d/b  Nevada  Broadcasting  Co., 
Xas  Vegas,  Nev. — CP  change  1400  kc  to 
'970  kc,  Increase  250  w  to  1  kw  and  in- 
■stall  new  trans.,  ant.  and  ground  sys- 
tem. (Request  of  applicant). 

E.  Anthony  &  Sons  Inc.,  Providence, 
31.  I. — CP  new  commercial  TV  station, 
Xhannel  10  (186-192  mc),  ESR  1215  (Re- 
quest of  attorney). 

DECEMBER  5 

Amendment 

Pittsburgh  Radio  Supply  House,  Pitts- 
burgh— CP  new  FM  (Metropolitan)  sta- 
tion, 46.5  mc  and  8,400  sq.  mi.  cover- 
age, amended  to  change  coverage  to 
11,400  sq.  mi.,  change  type  trans,  and 
make  changes  in  ant.  system. 


WCKY 

the  50,000 

watt  voice 
of  Cincinnati 


Cosgrove  Says  OPA 
Impeding  Progress 

Pricing  Policies  Discourage 
Manufacturers,  He  Claims 

OPA  was  charged  with  impeding 
reconversion  of  the  radio  industry 
by  R.  C.  Cosgrove,  president  of 
Radio  Manufacturers  Association, 
in  an  address  at  a  luncheon  of  the 
Radio  Executives  Club  of  New 
York  Dec.  6. 

Scarcity  of  radio  set  parts  has 
delayed  set  manufacture,  said  Mr. 
Cosgrove.  Although  War  Produc- 
tion Board  had  said  the  way  was 
clear  after  V-J  Day  for  produc- 
tion of  several  million  units,  "we 
will  be  fortunate  indeed  if  a  few 
hundred  thousand  radio  sets  are 
actually  manufactured  before 
Christmas,"  Mr.  Cosgrove  reported. 

Main  delay  in  the  component 
parts  program,  he  charged,  was 
due  to  OPA  pricing  policies  "which 
discouraged  most  manufacturers 
from  aggressively  pushing  their 
development  and  production  of 
peacetime  components." 

Mr.  Cosgrove  declared  that  labor 
and  other  costs  had  risen  by 
greater  percentage  in  the  parts  in- 
dustry than  in  most  other  elements 
of  the  business  and  that  ''months 
elapsed  without  any  price  deter- 
mination of  an  acceptable  nature 
to  many  .  .  .  manufacturers." 
When  discussing  plans  for  manu- 
facturing transmitters,  Mr.  Cos- 
grove mentioned  that  Mr.  Petrillo's 
recent  edict  might  "be  a  determent 
in  some  people's  plans".  He  also 
revealed  that  six  radio  sets  out 
of  1200  had  so  far  been  price  tagged 
by  the  OPA  this  week. 


Murray  Joins  ASCAP 

DICK  MURRAY  will  leave  his 
present  post  as  head  of  the  Para- 
mount and  Famous  Music  com- 
panies, subsidiaries  of  Paramount 
Pictures,  Jan.  1  to  join  ASCAP 
as  executive  assistant  to  John  G. 
Paine,  general  manager  of  the  so- 
ciety. Mr.  Murray,  whose  new  salary 
is  reportedly  $35,000  a  year,  has 
not  been  assigned  any  definite  du- 
ties but  will  generally  assist  Mr. 
Paine,  who  is  spending  an  increas- 
ing amount  of  his  time  traveling 
on  ASCAP  business.  Mr.  Murray 
will  work  closely  with  Herman 
Greenberg  who  continues  as  as- 
sistant general  manager  of  the 
society. 


Lyon  Signs 
LYON  VAN  &  STORAGE  Co.,  Los  An- 
geles (moving,  storage),  on  Dec.  6  started 
for  52  weeks,  "Meet  the  Missus",  on  CBS 
Pacific  stations,  Thurs.  2:30-2:45  p.m. 
(PST).  Agency  is  BBDO  Los  Angeles. 

Appoint  Buchanan 

PRODUCERS  RELEASING  Corp.,  Holly- 
wood (motion  pictures),  has  appointed 
Buchanan  &  Co.,  New  York,  to  handle 
advertising.  Charles  M.  Amory  is  ac- 
count executive. 

Write  "Maisie" 
TRUE  BOARDMAN  and  Forrest  Barnes 
are  collaborating  with  Artie  Phillips  in 
writing  the  CBS  "Maisie"  scripts. 

Two  Resign 
RENE  BOZARTH,  program  director,  and 
Ruth   Miller,    musical    director  -  traffic 
manager  of  KGFJ  Los  Angeles,  have 
resigned. 


Hunt  Foods  Expands 
HUNT  FOODS  Inc.,  San  Francisco,  Dec. 
4  expanded  "What's  Doin'  Ladies?"  on 
14  American  Pacific  stations  to  20  Amer- 
ican western  stations,  Mon.  thru  Fri. 
2-2:25  p.m.  (PST).  Agency  is  Young  & 
Rubicam,  San  Francisco. 

Bel-Tone  Shift 
DICK  EL  WELL  has  been  made  presi- 
dent of  Bel-Tone  Recording  Corp., 
Hollywood  (record  mfgr.).  He  succeeds 
Jack  Elliott  who  resigned  because  of 
radio  and  film  commitments. 

Back  in  Hollywood 
MANN  HOLINER,  vice-president  of 
Lerinen  &  Mitchell,  accompanied  by 
Glenn  Wheaton,  writer  on  CBS  "Frank 
Sinatra  Show",  has  returned  to  Holly- 
wood headquarters  after  several  weeks 
in  New  York.  With  Dec.  19  broadcast 
program  shifts  from  New  York  to 
Hollywood.  Sponsor  is  P.  Lorillard  Co. 

Sweeney  Is  Father 
KEVIN  SWEENEY,  western  division 
sales  promotion  manager  of  American 
before  joining  the  Navy,  and  now  asso- 
ciated with  Fletcher  Wiley  Productions, 
Hollywood,  is  father  of  a  boy  born 
Nov.  28. 


Hallicrafters  Board 

BOARD  of  directors  of  Halli- 
crafters Co.,  Chicago,  was  in- 
creased from  three  to  seven  mem- 
bers at  the  annual  stockholders 
meeting  Dec.  3.  New  board  mem- 
bers are  J.  DeForest  Richards, 
president  of  the  National  Boule- 
vard Bank,  Chicago;  James  C. 
Cardwell,  chairman  of  the  board  of 
Cardwell  Westinghouse  Co.,  Chi- 
cago; Leo  J.  Doyle,  president  of 
Doyle,  O'Connor  &  Co.,  Chicago, 
and  Henry  C.  Forster,  retired  presi- 
dent of  Radio  Speakers  Inc.,  Chi- 
cago. Reelected  to  the  board  were 
William  J.  Halligan,  president  of 
the  firm;  R.  W.  Durst,  executive 
vice-president,  and  J.  J.  Frendreis, 
secretary-treasurer. 


SERVICE  DIRECTORY 


FREQUENCY  MEASURING 
SERVICE 

Exact  M»oiurtm«nt»  *  at  any  fim* 

IU  COMMUNICATIONS,  INC 
64  Bread  Strut     New  York  4,  N.  T. 


Custom-Built 

Speech  Input  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
District  1640 


"GEARED  TO  AM-FM  EXPANSION" 

Radio  Engineering  Consultants 

Commercial  Radio  Equip.  Co. 

Kansas  City,  Mo. 
Washington,  D.  C.  Hollywood,  Cal. 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F  &  O  TRANSMITTING  TUBES 

Freeland  &  Olschner  Products,  Inc. 

611  Baronne  St.,  New  Orleans  13,  La. 

Raymond  4756 
High  Power  Tube  Specialists  Exclusively 


r  SOUND  EFFECT  RECORDS  ^ 

GENNETT*$FEEDY-Q 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 
Writ*  For  Details 

CHARLES  MICHELSON 

«7  W.  44th  St.  New  York,  N.  Y. 


The 

Robert  L.  Kaufman 

Organization 

Technical  Maintenance,  Construction 
Supervision  and  Business  Services 

for  Broadcast  Stations 
Munsey  Bldg.  Washington  4,  D.  C. 

District  2292 


FREQUENCY  MEASUREMENTS 


STANDARD 

Measuring  &  Equipment  Co. 

Phones  877-2652  Enid,  Okla. 

Since  1939 


KLUGE  ELECTRONICS  CO. 

Commercial  &  Industrial 
Equipment 
1031   No.  Alvarade 
Los  Angeles  26,  Calif. 

Myron  E.  Kluge  Exposition  1741 


TOWER  SALES  &  ERECTING  CO. 

Radio  Towers 
Erection,  lighting,  painting  & 

Ground  Systems 
6100  N.  E.  Columbia  Blvd. 
Portland  1  1 ,  Oregon 
C.  H.  Fisher,  Agent  Phone  TR  7303 


AVAILABLE  NOW 

PRECISION  TURNTABLES-and/or  AS- 
SEMBLIES •  MODULATION  MONI- 
TORS   •    REMOTE-POWER  AMPLIFIERS 

SONIC  ENGINEERING  CO. 

592  Columbus  Ave.,  New  York  City,  N.  Y. 


YOU  HAVE 

"A  DATE 
WITH  MUSIC 


ROADCASTING    •  Telecasting 


with  the  21 
jewel  movement 


CHARLES  MICHELSON 

67  W.44th  SI..N.Y.18.  MU  2-3376-5168J 


December  10,  1945    •    Page  95 


RMA  Engineers 
Reject  Number  Use 

Advise  Frequency  Designation 
In  Sets  for  Upper  FM  Band 

USE  of  frequency  designations  for 
the  upper  FM  band  in  new  radio 
receivers  was  recommended  Wed- 
nesday by  the  RMA  Receiver  Sec- 
tion, Engineering  Dept.,  at  a  meet- 
ing in  New  York.  The  FCC-NAB 
channel  number  idea  was  rejected. 

The  action  represents  the  unani- 
mous opinion  of  engineers,  looking 
on  the  problem  from  a  purely  tech- 
nical and  scientific  aspect,  accord- 
ing to  Dorman  D.  Israel,  receiver 
section  chairman  and  vice-presi- 
dent in  charge  of  engineering  and 
production  of  Emerson  Radio  & 
Phonograph  Corp. 

Committee  decision  will  be  taken 
up  in  January  by  the  RMA's  re- 
ceiver set  division,  which  is  ex- 
pected to  make  a  recommendation 
for  guidance  of  set  makers  in  build- 
ing receivers  tuning  the  upper  FM 
band. 

The  engineering  group  did  not 
go  into  the  listener  or  commercial 
angles  of  set  manufacture,  since  it 
was  acting  under  a  directive  from 
the  RMA  board  to  make  an  engi- 
neering recommendation.  The  en- 
gineers felt  that  since  the  fre- 
quency designations  are  scientifi- 
cally fixed,  whereas  channel  num- 
bers or  other  designations  are  pure- 
ly arbitrary,  a  frequency  number- 
ing plan  was  preferable.  The  action 
was  unanimous. 

FCC  on  Nov.  16  adopted  a  set  of 
channel  designations  covering  the 
upper  FM  band  [Broadcasting, 
Nov.  19].  NAB  previously  had  con- 
ferred with  FCC  on  the  plan,  de- 
signed to  simplify  tuning  by  lis- 
teners and  to  provide  for  possible 
expansion  of  the  band. 

Surveys  of  set  manufacturers  by 
RMA  and  NAB  had  indicated  over- 
whelming sentiment  among  set 
makers  in  favor  of  the  channel 
numbering  system.  Final  choice 
rests  with  individual  manufactur- 
ers. 


GM  Radio  Continues 

ALTHOUGH  General  Motors 
Corp.,  Detroit,  is  cancelling  its 
newspaper  and  magazine  advertis- 
ing due  to  the  strike,  the  company 
will  maintain  its  institutional  ra- 
dio advertising,  such  as  the  Gen- 
eral Motors  Symphony  of  the  Air, 
on  NBC,  Sunday  5-6  p.m.  through 
Kudner  Agency,  New  York,  and 
John  W.  Vandercook,  on  NBC  Sat- 
urday 5:30-5:45  p.m.,  through  D. 
P.  Brother  &  Co.,  Detroit.  Com- 
pany is  also  maintaining  sponsor- 
ship of  a  series  of  spot  announce- 
ments in  connection  with  the  labor 
problem  in  various  cities,  through 
Campbell-Ewald  Co.,  Detroit. 


CBS  Promotes 

CBS  has  sent  out  a  mailing  piece  on 
"Assignment  Home",  Saturday  series, 
picturing  the  returning  veteran  at  home, 
looking  for  a  Job.  visiting  the  doctor, 
going  to  work,  etc.  Piece  opens  up  Into 
a  poster  acclaiming  "Assignment  Home" 
as  "The  Biggest  Show  in  Town". 

Page  96    •    December  10,  1945 


NBC  UTILIZES  NEW  SOUND  AIDS 

Latest  Acoustical  Developments  Are  Used 
 In  Equipping  Net's  New  Studio  6D  


LATEST  acoustical  developments  are  employed  in  NBC's  new  Studio  6D 
in  New  York.  Rear  wall  of  stage  is  wholly  reflective,  and  applied  on  it 
are  "diffusispheres"  which,  placed  at  random,  prevent  discrete  reflections. 
Drapery  helps  control  acoustical  conditions  on  stage  for  proper  micro- 
phone balance.  Control  and  clients'  booths  are  adjacent. 


SIDE  WALL  opposite  the  control  booth  has  acoustical  treatment  applied 
in  irregularly  shaped  surfaces,  with  the  intervening  reflective  space 
covered  with  random-spaced  diffusispheres.  Major  portion  of  the  flat 
rear  wall  is  treated  over  with  a  rockwool  blanket  covered  by  a  perforated 
asbestos  board.  Studio,  air-conditioned,  is  30  by  67  feet  and  seats  227. 


SAWTOOTH-SHAPED  ceiling  diffusely  reflects  sound  and  aids  in  proper 
direction  and  reflection  of  the  fluorescent  lighting.  Studio  6D  replaces 
old  NBC  Studio  8G,  which  will  be  used  for  other  purposes.  It  was  built 
under  the  supervision  of  0.  B.  Hanson,  NBC  vice-president  and  chief 
engineer.  Acoustical  design  was  by  George  M.  Nixon,  architectural 
supervision  by  W.  A.  Clarke,  and  equipment  by  C.  A.  Rackey. 


RCA  Makes  5,000, 
Patents  Available 

FIVE  THOUSAND  patents  owned 
by  RCA  have  been  made  available 
by  the  company  for  listing  in  the 
Register  of  Patents  Available  for 
Licensing.  The  Register  was  estab- 
lished in  the  U.  S.  Patent  Office 
last  June  1  under  direction  of  Sec- 
retary of  Commerce  Henry  A. 
Wallace. 

All  patents  owned  by  RCA  are 
made  available  under  terms  of  the 
corporation's  standard  licensing 
agreements  as  a  result  of  this  ac- 
tion, according  to  the  Department. 
The  RCA  agreements  include  righxs 
under  patents  owned  by  General 
Electric  Co.,  Westinghouse  Electric 
Corp.,  American  Telephone  &  Tele- 
graph Co.  and  others.  These  rights, 
of  course,  cover  only  the  extent  to 
which  RCA  has  the  right  to  grant 
licenses. 

RCA's  patents  mainly  cover 
broadcast  receiving  sets  including 
television,  phonographs,  broadcast 
transmitting  apparatus,  transmit- 
ting and  receiving  apparatus  for 
commercial  use,  tubes  and  sound 
motion  picture  devices. 

The  Register  was  established  to 
aid  manufacturers  in  finding  new 
products  for  reconversion  and  for 
future  years.  Secretary  Wallace 
expects  many  useful  inventions 
which  might  otherwise  remain  dor- 
mant many  years  to  be  brought 
into  early  use  as  a  result  of  the 
Register.  The  list  now  includes 
some  9,000  patents. 

The  Department  says  inquiries 
concerning  patents  listed  by  RCA 
should  be  addressed  to  the  corpora- 
tion's general  offices  at  30  Rocke- 
feller Plaza,  New  York  20,  N.  Y. 


OPERA  BROADCAST 
GIVEN  4.2  RATING 

BROADCAST  of  the  opening  of 
the  Metropolitan  Opera  season  Nov. 
26  to  which  American  devoted  its 
full  schedule  from  8  p.m.  on,  was 
given  a  4.2  rating  by  the  Coopera- 
tive Analysis  of  Broadcasting.  Rat- 
ing covers  the  8-11  p.m.  time  during 
which  the  opera  broadcast  attracted 
an  average  of  13.8%  of  the  listen- 
ing audience.  An  average  of  30.2 c/< 
of  radio  homes  reported  sets-in-use1 
during  the  three  hours.  Texas  Co., 
New  York,  sponsors  of  the  Satur- 
day afternoon  opera  broadcasts  on 
American,  also  sponsored  the  pre- 
mier. Agency  is  Buchanan  &  Co., 
New  York. 

Washington  Evening  Star 
(WMAL  Washington,  American 
Affiliate)  said  in  an  editorial  that 
"radio  as  entertainment  reached  a 
new  level  of  achievement"  with  the 
opera  broadcast.  "The  premier 
broadcast  of  a  Metropolitan  open- 
ing .  .  .  was  in  itself  a  news  event, 
notably  attractive  as  a  fragment  of 
history  .  .  .  The  excitement  of  the 
whole  occasion  came  over  the  ether 
in  a  manner  that  will  not  be  forgot- 
ten soon.  Everybody  who  shared  in 
the  performance  deserves  congrat- 
ulation." 


BROADCASTING    •  Telecasting 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineers 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 


McNARY  &  WRATHALL 
CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  1205 
Washington,  D.  C. 


LABS:  GREAT  NOTCH,  N.J. 
OFFS:  UPPER.  MONTCCAIR,  N,  0. 

*  SA£ie--  M0*m4MII.2-1»S».- 


GEORGE   C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C. 


Radio  Engineering  Consultants 
Frequency  Monitoring 


nmmercial  Radio  Equip.  Co. 

International  Bulldlnr.  Washington,  D.  C. 
32 1  E.  Gregory  Boulevard,  Kansas  City,  Mo. 
Cross  Roads  of  the  World,  Hollywood,  CaM. 


RING  &  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 

Munsey  Bldg.  •   Republic  2347 


There  is  no  substitute  for  experienc 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
1469  Church  St.,  N.W.,  Washington  5,  D.  C. 
Decatur  1234 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.  NATIONAL  6513 

Washington  4,  D.  C. 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


Frank  H.  Mcintosh 
Consulting  Radio  Engineers 
710  14th  St.  N.W.         ME.  4477 
Washington,  D.  C. 


MAY   and  BOND 

CONSULTING  RADIO  ENGINEERS 
★     ★  ★ 
1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.      •      Republic  3984 


HERBERT  L.WILSON 

ANO  ASSOCIATES 
CONSULTING  RADIO  ENGINEERS 
AM    FM    TELEVISION  FAC3IMUI 
1018  Vmmont  Ave.,  N.vt,  WiswMToa  9.0.0. 

.NATIONAL  7161  •- 


DIXIE  B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


[Universal  _™ 

Research 

laboratories 


Ktiio  engineering  Consultants 


9B  HILL  CIRCLE  \ 
i  ft  Mason  Streets  ■ 
SAN  FRANCISCO  I 
DOUGLAS  5380  ■ 

—-I 

insult  ants  ■ 


John  Creutz 

Congulting  Radio  Engineer 


328  Bond  Bldg.       REpublic  2151 
Washington,  D.  C. 


HAROLD  B.  ROTHROCK 

Consulting  Radio  Engineer 
• 

301  N.  Greenbrier  St. 
Arlington,  Va. 
Chestnut  2267 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


Broadcast  —  Allocation   ft   Field  Service 

GILLE  BROS. 

CONSULTING  RADIO  ENGINEERS 

1108  Lillian  Way    Phone:  GLadstone  6178 
HOLLYWOOD  30,  CALIF. 


g*t*  IV.  Kay 

Consulting  Radio  Engineer* 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 

Triangle  4400 


I  Consulting  Radio  Engineers  ^ 

'    Equipment  Engineering  Co. 

s. 


Pickens  St. 
•       O  4 


W»SHINGT0N,4,D.C 

Columbia,  19,  S.C. 

o     •  o 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Francisco,  California 


WORT H I N GTON  C.  LENT 

Consulting  Engineers 

INTERNATIONAL  BLDG.  WASH..  D.  C- 
1319  F  STREET  N.  W.        DISTRICT  4127 


GOMER    L.  DAVIES 

Consulting  Radio  Engineer 
P.  O.  Box  71  Warfield  9089 

College  Park,  Md. 


REAR  8C  KENNEDY 

Consulting  Radio  Engineer* 
Albee  Building  REpublic  1951 

Washington,  D.  C. 


Colton  &  Foss,  Inc. 

Electronic  Consultants 
•  WASHINGTON,  D.  C.  « 

927  15th  Street  NW,  REpublic  c 


Subscribe  Today! 
BROADCASTING  MAGAZINE 


ROADCASTING    •  Telecasting 


December  10,  1945    •    Page  97 


i — Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Help  wanted— Transmitter  man  with 
first  class  license  at  a  progressive  Mich- 
igan station,  good  working  conditions. 
Send  your  qualifications  and  references. 

Box   473,  BROADCASTING.  

Announcer  for  progressive  network  out- 
let   northern    New    York.    Box  539, 

BROADCASTING.  

Wanted— War  veteran  with  first  class 
license  for  local  AM  station  located  in 
state  capital  of  midwestern  state.  State 
salary  requirements,  marital  status,  and 
previous  experience.  Box  566,  BROAD- 
CASTING.  

Engineer,  copy  writer  and  beginning 
announcer  needed  for  ideal  southern 
network  station.  Write  fully,  stating 
salary  expected.  Box  569,  BROADCAST- 
ING^  

Radio  script  writers — The  American 
Legion  will  employ  two  radio  script 
writers  full  time.  Must  be  World  War 
II  veterans  and  have  experience.  Give 
full  details,  experience  and  present  em- 
ployment in  first  letter.  The  American 
Legion,  Public  Relations  Division,  777 

Meridian,  Indianapolis,  Indiana.  

Operator-announcer,  New  York  FM  sta- 
tion WGYN.  Apply  Room  5808,  Seventy 
Pine  Street,  Between  Ten  and  Twelve 
A.M.  

Wanted — Topnotch  announcer.  $60.00 
per  week,  40  hour  base.  KMLB,  Monroe, 


La. 


Can  you  announce?  Ad  lib  A-l  Morning- 
Alarm  Clock  Show?  Newscast?  Must  be 
sober,  reliable.  Permanent.  $75.00  and 
room.  Give  references.  Box  579,  BROAD- 
CASTING.  

Hammond  Electric  Organist  who  can 
double  as  singer-announcer.  Man  or 
woman.  Box  580,  BROADCASTING. 
Top  flight  newscaster,  network  quality. 
Liberal  salary,  talent  fees.  Box  581, 
BROADCASTING.  

Salesman  or  woman.  Only  station  in 
city.  If  earning  less  than  $100.00  weekly 
contact  us.  Box  582,  BROADCASTING. 

Situations  Wanted 

Producer— program  director.  Nine  years 
experience  includes  production,  direct- 
ing, announcing,  writing,  acting.  Now 
Army  Captain  awaiting  release.  Agency 
preferred.  Box  542,  BROADCASTING. 
Chief  engineer-announcer.  Desires  per- 
manent position  combination,  chief  or 
operator.  Experienced.  Reliable.  Prefer 
midwest  or  southwest.  Box  558,  BROAD- 
CASTING^  

Naval  officer  available  Feb.  1,  1946  for 
position  as  chief  engineer  new  FM  sta- 
tion. Prefer  west  or  southwest  location. 

Box  559,  BROADCASTING.  

Experienced  radio  news  broadcaster  and 
commentator  familiar  with  Far  East  po- 
litical and  economic  problems  through 
residence  in  China.  Working  knowledge 
of  written  and  spoken  Chinese  language 
and  French.  Desires  position  specializ- 
ing in  news  with  station  having  wider 
radius  than  present  location.  Box  474, 
BROADCASTING. 

Chief  engineer — Available  December  15. 
Total  pre-war  experience  10  years.  Good 
engineering  education.  Definite  execu- 
tive ability.  Progressive  ideas.  Married. 
Desire  permanent  placement  with  ex- 
panding station.  Box  494,  BROADCAST- 
ING. 


WANTED  TO  BUY 
250  Watt  Radio  Station 
We9t  or  Midwest 

Send  complete  details 
BOX  568,  BROADCASTING 


Situations  Wanted  (Cont'd) 

Station  manager — chief  engineer.  Naval 
officer,  expecting  January  release,  de- 
sires connection  with  new  station  in 
small  city  where  economy  of  staff  is 
necessary.  Thoroughly  experienced  in 
station  management,  sales,  engineering 
and  construction.  Capable  announcer. 
First  class  license.  I'm  looking  for  hard 
work  and  lots  of  it  in  return  for  mini- 
mum salary  and  commission  of  $350.00 
monthly.  Available  February  15th.  Box 

545,  BROADCASTING.   

Recording  director,  producer,  veteran. 
Had  staff  of  20  men  transcribing  6  hours 
of  programs  per  week  for  Army  pro. 
Overseas  managed  AFRS  station.  Quali- 
fied engineer,  built  4  studio  set  ups  for 
Army.    Will    go    anywhere.    Box  549, 

BROADCASTING.   

Young  man,  35  years  of  age,  married, 
desires  position  with  station  contem- 
plating expansion.  Licensed  since  1931. 
Nine  years  at  transmitter  before  enter- 
ing Navy.  Experienced  in  installation 
and  maintenance  of  transmitter  and 
studio  equipment.  Naval  experience  all 
in  materiel,  VHF  and  FM.  Los  Angeles 
preferred.  Box  555,  BROADCASTING. 

Total  of  eight  years  in  varjous  phases 
of  radio  maintenance  and'  operating. 
First  phone  license.  Announcing  fair. 
Will  handle  combination  job'  with  proper 
pecuniary  compensation.  Prefer  mid- 
west,  southwest   or  Rockies.  Veteran. 

Box  557,  BROADCASTING.  

Army  captain  on  terminal  leave,  col- 
lege graduate,  6  years  experience  an- 
nouncing and  script  writing,  desires 
position  in  midwest  states.  Address  C. 
A.  Hanson,  1801  Rawley  Ave.,  Madison, 

Wise.  

Veteran  awaiting  discharge;  experience. 
8  years  civilian,  4  years  army  as  control 
operator;  production  shows,  remote. 
Go  anywhere.  No  floater.  Sgt.  Norman 
T.  Lewis,  Box  202,  Petersburg,  Virginia, 


Situations  Wanted  (Cont'd) 

Veteran  available  for  announcing  or 
technical  work  with  good  technical 
training  and  some  commercial  experi- 
ence. Will  apply  for  engineers  license. 
Lewis  H.  Danforth,  111  S.  Maple  St., 
W.  Hempstead,  I,'.  I..  New  York. 

News  writer  who  can  double  as  engi- 
neer. First  telephone  license.  12  years 
radio,  six  in  combination  with  press 
services.  Midwesterner,  29,  married. 
Anything,  anywhere  considered  immedi- 
ately. Wynn,  318  West  60th,  Los  An- 
geles. 

Station  manager  or  assistant — 8  years 
actual  experience  programming,  con- 
tinuity, sales  manager,  general  man- 
ager when  inducted.  Age  36,  married. 
Available  1st  January.  Sgt/Major  in 
Army.  Position  must  be  permanent. 
Box  560,  BROADCASTING. 

Veteran  wants  job  as  copy  writer  with 
advertising  agency  or  radio  station.  Spot 
commercials,  news,  music  or  religious 
continuity,  what  have  you.  Midwest, 
especially  Michigan,  preferred.  Refer- 
ences. Box  561,  BROADCASTING. 

Engineer.  Just  released  from  service. 
Would  like  to  contact  position  in  the 
east.  Technical  school  graduate,  ex- 
perienced in  design,  construction,  main- 
tenance and  FM.  Box  562,  BROAD- 
CASTING^  

Brothers — Veterans.  Experienced  in  radio 
announcing.  Graduates  Radio  Institute 
of  Chicago.  One  had  own  program  on 
station  affiliated  with  American  Forces 
Network.  Work  well  as  team.  Familiar 
with  all  phases  of  radio  entertainment. 
Play  six  musical  instruments.  Available 
short  notice.  Box  563,  BROADCASTING. 

Control  circuit  and  studio  control  de- 
signer. Full  time  or  project  basis.  Re- 
mote control  a  specialty.  Box  564, 
BROADCASTING.  

Attention!  Want  a  writer?  A  producer? 
Someone  willing  to  work  hard?  Young 
woman  producer,  writer  would  like  po- 
sition on  progressive  station.  Will  travel 
anywhere.  University  degree,  experi- 
enced musical,  interview,  dramatic 
shows.  Solid  theater  background.  Now 
employed  dual  network  sound  effects. 
Box  565,  BROADCASTING. 


FOR  SALE 


Established  250  watt 
network  affiliated 
Pennsylvania  radio 
station. 


BOX  547, 
BROADCASTING 


Situations  Wanted  (Cont'd)  f 



Former  station  manager,  just  back  from  ] 

two  years  in  the  Pacific,  seeks  oppor-  § 

tunity  at  station  in  small  or  medium-  | 

sized  .community.    Management,    pro-  fl 

Auction,   programming,   scripts.   Write  1; 

Box  571,  BROADCASTING.   f 

Announcer — Ex-Navy  Lt.  with  some  ex-  t 
perience  available  at  once.  Excellent  f' 
voice,  considerable  sales  experience,  fe 
Writing  ability.  University  graduate,  I 
married,  dependable,  good  appearance.  J1 
Ralph  B.  Reid,  P.  O.  Box  489,  Elgin,  $i 
Illinois. 

Electronics  engineer,  soon  to  be  re- 
leased from  war  work,  Invites  consid- 
eration for  filling  permanent,  respon- 
sible, engineering  position.  BEE  degree. 
Experience  in  broadcasting  and  UHF 
techniques.  Available  February  first. 
Address  R.  E.  Patterson,  377  East  Madi- 
son Avenue,  Springfield,  Ohio. 

Veteran  engineer,  6  years  varied  expe- 
rience transmitter,  studio,  3  years  Radar 
high  frequency  work  as  radio  techni- 
cian in  Navy.  1st  phone.  Family  man, 
Young.  Seek  permanent  position  at4 
progressive  station  with  high  aims.  Ex- 
cellent references.  Kenneth  Hestor,  1030 
E.  5th  St.,  Erie,  Pennsylvania. 


Chief  Engineer — 11  years.  Graduate  en 
gineer.  31,  father.  Complete  charge  de 
velopment,  installation,  operation,  i 
driver,  not  a  theorist.  Box  572,  BROAD 
CASTING. 


Just  got  permanent  shore  duty.  Desire 
to  resume  radio  announcing  at  pro- 
gressive station  immediately.  Experience 
iy2  years  CBS  affiliate.  Familiar  with 
all  phases  radio  broadcasting.  Will 
travel.  James  Honig,  294  Union  Ave., 
Brooklyn,  New  York.  ■  - 


Radio  operator,  have  second  class  license 
radio  telegraph  and  telephone.  One 
year's  experience  as  telegraph  operator- 
very  little  experience  at  radio  telephone 
Ex-Merchant  Marine  officer.  Willing  to 
go  anywhere.  Box  573,  BROADCAST- 
ING. 


Continuity  director — Capable  of  super- 
vising department  and  writing  topnotch 
copy  desires  change  for  greater  oppor 
tunity.  Box  575,  BROADCASTING.  


Special  events  man — All  sports.  Dis 
chargee  looking  for  permanent  position 
with  station  preferably  in  large  city 
Also,  capable  of  doing  all-around  staff 
work.  Family  man— 23  years  of  age — 3 
years  commercial  radio  experience.  While 
overseas  with  American  Forces  Network 
handled  first  bull  fight  broadcast  in 
American  radio  history.  If  interested 
contact  Box  578,  BROADCASTING. 


Commercial  manager.  Desire  change. 
Discharge  veteran  with  newspaper  and 
radio  advertising  sales  experience.  Best 
of  references.  Sales  record  speaks  for 
itself,  invite  interview  and  investiga 
tion.  Minimum  compensation  $6,000.  I 
prove  my  statements.  Box  576,  BROAD- 
CASTING. 


Veteran  New  York  announcer— Producer  I  ipp 
must  move  south  or  west  due  to  wife's  " 
health.  Current  contract  expires  Jan.  1. 
Wire  collect  for  particulars.  Box  577, 
BROADCASTING. 


Experienced  New  York  production  man| 
desires  program  directorship  in  another  |  M 
town.  Degree  in  radio,  ten  years  in  the 
business.  Wire  collect  for  particulars. 
Robert  Mann,  333  Riverside  Drive,  New1 
York,  N.  Y. 


First  class  radiotelephone  license.  Ama- 
teur W5JLT.  Three  years  Navy  radio 
technician  program.  Married.  31  years 
old.  Desire  permanent  position  in 
southwest.  James  W.  Birdsong,  P.  O. 
Box  444,  Mt.  Vernon,  Texas. 


74e  SCHOOL  V 
RADIO  TECHNIQUE 


NEW  YORK  e  CHICAGO 

America's  Oldest  School  Devoted 
Exclusively  to  Radio  Broadcasting 

Comprehensive  Day  and  Evening 
Courses  in  all  phases  of  Radio 
Broadcasting  taught  by  Network 
Professionals.  Moderate  rates. 
For  Full  Details,  Request  Booklet  I. 


Page  98    o    December  10,  1945 


OADCASTING    •  Telecasting 


iVoice  of  America' 
Curtails  Service 

INCE  NOV.  1,  "Voice  of  Amer- 
:a",  U.  S.  international  shortwave 
roadcasts  to  Europe,  have  discon- 
nued  direct  transmissions  to 
ortugal,  Belgium,  The  Nether- 
mds,  and  the  Scandinavian  coun- 
ries,  in  line  with  the  State  Dept.'s 
rder  to  curtail  these  activities 
rom  large  scale  war  operations. 

"Voice  of  America"  programs 
re  now  beamed  in  18  languages, 
iss  than  half  as  many  as  during 
le  war.  Spot  news  operations  of 
he  shortwave  radio  stations  of  the 
nterim  International  Information 
lervice  have  also  been  severely  cut, 
10  that  HIS  now  sends  out  little 
pot  news  from  America  except  to 
Jermany,  Austria  and  Japan. 

Streamlining  from  war-time  op- 
rations  to  long  range  program 
;eared  for  peace  has  meant  a  dras- 
ic  reduction  in  the  force  of  HIS, 
■o  a  placement  office  has  been  set 
ip  by  HIS  Labor  Management 
Committee  at  250  West  57  Street, 
tfew  York,  for  radio  executives  and 
irganizations  interested  in  obtain- 
ng  services  of  former  overseas 
>ranch  owners  who  were  engaged 
n  radio  work  of  all  types. 


Situations  Wanted  (Cont'd) 


lvailable      immediately,  experienced 
joman's    commentator,  programming, 
6  xmtinuity.    College    graduate.  Back- 
t  ?round  with  network  stations.  Box  538, 

I  BROADCASTING.  

£  Dperator — First   class   license,  veteran. 
|3o  anywhere,  preferably  south.  Donald 
|;3rienen,  970  School  Place,  Green  Bay, 
Wisconsin. 


Wanted  to  Buy 


Wanted— Complete  equipment  for  250 
watt  AM  station.  Box  567,  BROAD- 
CASTING.   


it  I  Two  Radiotone  Transcription  turn- 
1 1  cables,    slightly   used,   $250.00.  WNEX, 

i- 1  Macon,  Georgia.  

J;1  For  Sale— Presto  Model  Y  recorder  com- 
i'.plete  with  extra  75-A  recording  turn- 
-  table.  Immediate  delivery  $900.00  plus 
crj  shipping  charges.  For  Sale — new  Presto 
:'6  --8-N  recorder  with  microscope  and  ex- 
1  tra  feedscrew  also  used  Presto  85-E 
^i  amp.  Box  546,  BROADCASTING. 


Miscellaneous 


Wanted  to  rent,  wire  laying  plow,  ur- 
gently needed.  Station  WSPA,  Spartan- 
burg, S.  C.  


SPORTSCASTER— WANTS 
PERMANENT  ENGAGEMENT 

BACKGROUND 
Age — Thirty 
Education — University 
Service — 3y2  Years  Army  Officer 
Experience  Newspaper  Sports- 
writer;   Broadcasting  Interna- 
tional League  Baseball  Games, 
American   League  Hockey 
Games,   Big  Time  Wrestling, 
General  Sports  and  News. 
Should  be  of  interest  to  stations 
who  may  be  thinking  of  vigorously 
entering  sports  field  or  strengthen- 
ing present  organizations. 
A  letter,  wire  or  phone  call,  nam- 
ing an  appointment  at  your  con- 
venience, without  obligation  to  you, 
to  discuss  personally,  will  be  ap- 
preciated. 

Thank  you  for  granting  me  an 
interview. 

BOX  570,  BROADCASTING 


Jett  Clarifies  FCC  Position  on  FM; 
Reiterates  Loiver  Band  Use  Temporary 


TO  CLEAR  up  confusion  resulting 
from  reports  in  other  publications 
as  to  a  possible  change  in  FM 
policy,  FCC  Commissioner  E.  K. 
Jett  told  Broadcasting  last  week 
he  had  made  no  statement  to  any- 
one in  regard  to  shifting  the  FM 
allocations  back  to  the  old  band  or 
that  he  had  commented  upon  the 
advisability  of  manufacturing  two- 
band  FM  sets. 

Commissioner     Jett  reiterated 

PARSONS  PROMOTED 
BY  NBC  RECORDING 

WILLIS  B.  PARSONS,  assistant 
sales  manager  of  NBC's  Radio  Re- 
cording Division  has  been  appointed 
to  the  newly-created  post  of  man- 
ager of  Thesau- 
rus &  Syndicated 
Sales,  Robert 
Friedheim,  de- 
partment mana- 
ger, announced 
last  week  in  con- 
nection with  a  re- 
alignment of  ex- 
ecutives. 

Charles  W. 
Hicks  Jr.,  for  10 
years  program 
manager  of  WSOC  Charlotte,  N. 
C,  has  joined  the  department  as 
manager  of  recording  sales.  He  suc- 
ceeds Walter  B.  Davison,  who  has 
resigned  to  join  Capital  Records. 

Bert  Wood,  formerly  a  producer- 
director  in  the  department,  has 
been  named  program  manager. 
Morris  W.  Hamilton  of  the  depart- 
ment staff  has  been  named  associate 
producer,  handling  special  produc- 
tion assignments. 

Norman  Cash,  recently  a  lieuten- 
ant in  the  army,  has  joined  the  de- 
partment as  program  director  and 
Donald  Mercer,  a  former  Army 
captain,  as  sales  supervisor,  replac- 
ing Ward  Barnes  who  is  leaving  on 
a  survey  of  the  southwest. 


Mr.  Parsons 


American  Boosts  Loan 

AMERICAN  devoted  a  total  of  17 
hours  and  five  minutes  to  special 
programs  designed  to  support  the 
Victory  Loan  Drive  during  the 
period  from  Oct.  28  through  Dec. 
8.  This  time  is  exclusive  of  more 
than  200  Victory  Bond  announce- 
ments, allocated  by  the  War  Ad- 
vertising Council,  made  on  net- 
work sustaining  and  cooperative 
programs. 


Publishers  Okay  ASCAP 

MORE  than  80%  of  the 
publisher  members  of  ASCAP  have 
signed  agreements  authorizing  the 
society  to  handle  television  rights 
to  their  music,  ASCAP  reported 
last  week.  Returns  from  writer 
members,  however,  have  not  yet 
reached  the  80%  figure  required 
by  th  e  ASCAP  bylaws. 


that  FM  operations  in  the  lower 
band  will  be  continued  only  until 
upper  band  receivers  are  generally 
available.  He  emphasized  that  in 
recent  published  correspondence 
with  Dr.  0.  H.  Caldwell,  editor, 
Radio  &  Television  Retailing, 
which  apparently  gave  rise  to  er- 
roneous reports,  he  was  referring 
only  to  the  "continued  temporary 
use"  of  the  44-50  mc  band  until  FM 
receivers  are  available  in  the  up- 
per band. 

Commissioner  Jett  issued  the  fol- 
lowing statement: 

"Dr.  Caldwell  wrote  to  me  on 
Nov.  8  and  urged  that  the  Com- 
mission 'delay  ordering  the  complete 
shutdown  of  the  44  mc  channels 
for  some  time  or  possibly  a  year 
or  so — until  FM  experience  and  de- 
velopment has  fully  progressed  on 
the  new  channels — and  television 
really  needs  this  44-50  mc  band.' 
He  stated  that  'such  a  course  would 
parallel  the  Commission's  recently 
very  wise  action  with  respect  to 
television  wherein  you  authorized 
its  continued  operation  on  the  pres- 
ent familiar  television  channels 
while  permitting  experimentation 
in  the  higher  frequencies.'  In  my 
reply  I  advised  Dr.  Caldwell  as 
follows :  

As  you  know  the  Commission  has 
granted  about  125  applications  for 
new  FM  stations  in  addition  to  pro- 
viding new  assignments  for  existing 
licensees  and  permittees.  Since  there 
are  about  500  more  applications  it 
is  reasonable  to  assume  that  several 
hundred  will  be  approved  by  the 
end  of  1945.  This  should  result  in 
the  construction  of  a  large  number 
of  stations  during  1946,  which  will 
enable  the  Commission  to  deter- 
mine whether  the  existing  frequen- 
cies should  be  continued  or  turned 
over  to  television.  At  any  rate  I  can 
assure  you  that  we  do  not  intend  to 
close  the  present  band  until  serv- 
ice is  generally  available  in  the  new 
band. 

"In  this  connection  it  will  be 
noted  that  the  foregoing  conforms 
with  the  Commission's  public  no- 
tice of  Sept.  4,  1945: 

The  Commission  recognizes  that 
equipment  may  not  be  presently 
available  for  operation  with  the 
radiated  power  specified.  According- 
ly, licensees  will  be  permitted  to  op- 
erate with  less  power  until  such 
time  as  materials  and  equipment 
are  obtainable.  Moreover,  until  such 
time  as  it  appears  that  receivers  for 
the  new  band  are  generally  avail- 
able to  the  public  and  owners  of 
existing  receivers  have  had  the  op- 
portunity to  adapt  or  convert  them 
to  the  new  band,  licensees  will  also 
be  permitted  to  continue  operation 
on  their  existing  assignment  in  the 
old  band.  However,  when  receivers 
and  converters  are  available  for  the 
upper  frequencies,  dual  operation 
will  be  terminated. 

"Insofar  as  I  am  aware,  there  is 
no  thought  of  continuing  the  band 
44-50  mc  for  FM  after  FM  receivers 
are  generally  available  to  the  pub- 
lic in  the  upper  band  88-108  mc. 
Moreover,  the  Commission  an- 
nounced as  recently  as  last  week 
that  the  band  44-50  mc  would  be 
assigned  to  Television  (Commu- 
nity) stations." 


Philco  Show  to  Coast 

PHILCO  RADIO  Corp.  Sunday 
program  on  American,  Radio  Hall 
of  Fame,  will  leave  New  York  fol- 
lowing the  Jan.  6  broadcast  and, 
after  a  broadcast  from  Chicago  on 
Jan.  20,  will  originate  from  Hol- 
lywood for  the  remainder  of  the 
winter.  Program  will  be  broadcast 
from  a  number  of  other  cities 
across  the  country  before  return- 
ing to  New  York  about  April  1. 
Personnel  of  Hutchins  Adv.  Co., 
New  York,  agency  in  charge,  will 
accompany  show  to  the  Coast. 
Plan  to  visit  other  cities  is  de- 
signed largely  for  the  benefit  of 
Philco  distributors  and  dealers, 
who  have  placed  orders  for  $110,- 
000,000  worth  of  products,  before 
June  1946,  an  increase  of  43% 
over  1941,  the  company's  best  pre- 
vious year.  After  the  Radio  Hall 
of  Fame  returns  to  New  York  it 
will  continue  on  American  from 
that  city,  the  agency  stated,  de- 
nying rumors  that  it  was  to  be 
dropped  in  the  spring. 


Shea  Rejoins  WNEW 
BILL  SHEA,  recently  discharged  from 
AAF  as  captain,  has  returned  to  WNEW 
New  York  as  member  of  continuity  de- 
partment. 

Keeshan  Returns 
LT.  JOHN  W.  KEESHAN,  recently  dis- 
charged from  the  Navy,  has  rejoined 
Birmingham,  Castleman  &  Pierce,  New 
York,  as  manager  of  the  traffic  depart- 
ment. 


WANTED 

Manager  for 
Television 
Station 


The  man  we're  looking  for 
will  have  had  several  years 
experience  as  the  manager  of 
a  successful  radio  station  in 
a  large  metropolitan  center. 
He'll  know  programming  .  .  . 
talent  .  .  .  production  —  as 
well  as  the  commercial  and 
management  side  of  broad- 
casting. He'll  be  long  on  en- 
ergy, ideas  and  imagination 
and  probably  very  short  on 
television  experience.  We'll 
supply  that.  For  the  right 
man  this  is  a  ground-floor  op- 
portunity in  a  tremendous 
new  industry.  Write,  outlining 
your  experience  in  detail.  Ne- 
gotiations in  confidence,  if 
you  wish.  Our  organization 
knows  of  this  advertisement. 

BOX  574,  BROADCASTING 


ROADCASTING    •  Telecasting 


December  10,  1945    •    Page  99 


Survey 


WHAT  KIND  OF  PROGRAM  WOULD  YOU  MISS  MOST 


(Continued  from  page  20) 
religious  programs  among  the  first 
five  types  of  programs  in  the 
"liked  best"  category.  Aside  from 
news,  the  programs  most  preferred 
are  those  least  obtainable  from  the 
high  powered  stations,  they  assert. 

The  regional  group  further 
points  to  findings  in  the  survey  re- 
lating to  relatively  low  interest  of 
rural  listeners  in  classical  music 
and  serial  programs.  These  find- 
ings, they  contend,  prove  that 
farmers  require  a  distinctive  kind 
of  programming. 

The  regional  spokesmen  feel  that 
the  survey  was  a  fair  one  and  em- 
phasize that  they  have  never  ob- 
jected to  its  formulation  under 
auspices  of  the  government. 

The  study,  officially  entitled  "At- 
titudes of  Rural  People  Toward 
Radio  Service,"  was  prepared  by 
the  Division  of  Program  Surveys 
of  the  Bureau  of  Agricultural  Eco- 
nomics. Dr.  Angus  Campbell,  who 
was  acting  head  of  the  division 
while  Dr.  Rensis  Likert  was  in  Eu- 
Tope,  and  Dr.  Patricia  Woodward 
directed  the  study.  Reprints  of  the 
report  will  be  available  for  general 
distribution  in  a  few  weeks  at  the 
division  headquarters  in  the  South 
Agriculture  Building,  Washington. 


FBIS  Ends  Operations 
Because  of  Money  Cut 

CREATED  five  years  ago  to  en- 
able government  agencies  to  keep 
abreast  of  foreign  radio  propa- 
ganda activities,  the  Foreign 
Broadcast  Intelligence  Service 
ceased  operations  last  Wednesday. 
The  Commission  ordered  the  serv- 
ice suspended  after  the  House  re- 
duced the  FCC  national  defense 
funds  to  $465,000. 

Was  to  Have  Folded 
Established  as  a  war  agency, 
the  FBI'S  was  to  have  automati- 
cally folded  up  two  months  after 
the  end  of  hostilities.  It  had  been 
continued  temporarily  at  the  re- 
quest of  the  State  Dept.,  however, 
which  has  been  interested  in  main- 
taining the  operation.  Despite  the 
request,  the  House  cut  the  FCC  ap- 
propriation by  $930,000,  ordering 
FBIS  liquidated.  Later  the  Senate 
restored  it  and  last  week  both 
houses  adopted  a  conference  re- 
port, making  the  reduction  $465,- 
000,  leaving  only  enough  funds  to 
liquidate  the  FBIS.  The  Radio  In- 
telligence Division  budget  was  left 
intact. 

Although  the  Commission  dis- 
closed it  was  notifying  its  275 
employes  their  services  were  being 
terminated  Dec  10  strenuous  ef 
forts  were  being  made  by  the 
State,  War  and  Navy  Departments 
to  save  the  operation.  A  State  De- 
partment spokesman  said  these 
agencies  had  great  need  of  the 
service.  It  was  expected  the  ques- 
tion will  be  definitely  determined 
early  this  week. 


Reidy  Appointed 
JOHN   J.    REIDY,    for    10    years  with 
Schick  Inc.,  New  York,  has  been  ap- 
pointed sales  promotion  manager  of  the 
company. 

Page  100    •    December  10,  1945 


FARM  PEOPLE 


RURAL  NONFARM 
PEOPLE 
0  80 


Sports  broadcasts 


*  This  question  was  followed  by  "What  other  kind  of  program  would  you  miss?" 
Answers  to  both  questions  are  tabulated  here.  Not  charted  are  programs  mentioned 
by  less  than  5%  in  either  group;  talks  and  discussions,  2%  of  farm  people,  4%  of 
rural  nonfarm  people;  popular  music,  2%  and  3%;  dance  music,  2%  and  3%; 
classical  music,  1%  and  3%;  mystery  stories,  1%  and  2%;  humorous  episodes, 
1%  and  2%. 

*  *  Kind  not  specified. 

DIFFERENCES  in  program  taste  between  farm  and  nonfarm  rural  lis- 
teners were  determined  by  the  attitudes  survey  through  inquiry  as  to  what 
other  kinds  of  programs  would  be  missed  most.  As  shown  by  this  chart, 
religious  programs,  weather  reports,  old-time  music,  and  farm  talks 
are  considerably  more  important  to  farmers  than  to  other  rural  people. 

FIVE  PROGRAMS  CHOSEN  AS  "LIKED  BEST" 


FARM  PEOPLE 


i  20  40 


RURAL  NONFARM  PEOPLE 


News  broadcasts 
Religious  music 
Oldtime  music 
Market  reports 
Religious  programs 
Farm  talks 
Quiz  programs 
Entertainment  programs 
Talks,  discussions 
Dance  music 
Serial  stories 
Complete  plays 
Semi-clasjical  music 
Sports  broadcasts 
Brass  bands 


KINDS  of  programs  "liked  best"  are  not  necessarily  regarded  as  most 
important,  as  shown  in  this  chart  from  the  report  on  the  radio  atti- 
tudes survey.  A  comparison  with  Fig.  4  reveals  that  a  greater  propor- 
tion of  rural  listeners  choose  religious  music  from  the  standpoint  of 
preference  than  from  that  of  importance.  Quiz  programs  also  rank 
higher  in  popularity  among  rural  people  than  in  importance. 


WMOB  MOBILE  SOLD 
TO  J.  L.,  G.  N.  IVf/iVN 

PURCHASE  OF  WMOB  Mobile 
from  S.  B.  Quigley  by  J.  Lindsay 
Nunn  and  his  son,  Gilmore  N. 
Nunn,  for  $250,000,  was  consum- 
mated last  week.  The  transaction  is 
subject  to  FCC  approval. 

The  Nunns  now  operate  WLAP 
Lexington,  Ky.;  WBIR  Knoxville; 
WCMI  Ashland,  Ky.,  and  KFDA 
Amarillo.  The  younger  Nunn  re- 
cently returned  to  active  direction 
of  the  radio  properties  after  hav- 
ing been  released  from  Army  Air 
Transport  Command  with  rank  of 
major. 

WMOB  has  been  in  operation 
since  1939  and  is  an  American 
outlet.  Mr.  Quigley  is  in  the  auto- 
motive finance  and  radio  appliance 
business,  in  addition  to  his  station 
ownership.  The  station  operates  on 
1230  kc  with  250  w. 

Fisher  &  Wayland,  counsel  for 
the  licensee,  and  Dempsey  &  Kop 
lovitz,  counsel  for  the  Nunns,  con 
template  compliance  with  the  pro- 
posed FCC  advertising  bid  pro 
cedure  enunciated  in  the  Avco- 
Crosley  decision. 


Mr.  Withycomb 


Withycomb  Now  Radio 
Adviser  To  Sun  Papers 

DONALD  WITHYCOMB,  former 
general  manager  of  WFIL  Phila 
delphia  and  more  recently  head  ofj 
the  international  division  of  Amer 
ican,  has  been 
named'  radio  ad 
viser  and  consult- 
ant to  the  Balti- 
more Sun  papers 
it  was  announced 
last  week.  The 
newspapers  are 
applying  for 
new  AM  station 
on  850  kc  with 
1,000  w  fulltime, 
as  well  as  for  £ 
metropolitan  FM  station. 

Mr.  Withycomb  is  headquarter 
ing  in  Baltimore  and  is  spending 
considerable  time  in  Washington  in 
connection  with  processing  of  the1 
applications.  Before  joining  Amer- 
ican last  year,  he  was  identified 
with  international  radio  operations 
of  Coordinator  of  Inter-Americah 
Affairs.  He  was  station  relations( 
manager  of  NBC  during  the  tenure 
of  M.  H.  Aylesworth  as  president.  1 
 |  k 

BMB  Membership  65%  ? 

MEMBERSHIP  in  the  Broadcast;  S.j 
Measurement    Bureau    Inc.,   New|  eal 
York,    now    comprises    65%  of 
all  U.  S.  commercial  radio  stations,, 
with  a  total  of  580  stations  signed)  L 
as    members.   Recent  subscribers 
are  WATT  WSAV  WOLS  WBT 
KGGF  WHB  KFNF  KVSO  KSAL 
WEST  WGAL  WORK  WGY. 


RWG  Elects 
EDWARD  BURKE  of  American  Broadr 
casting  Co.,  San  Francisco,  has  been 
elected  chairman  of  Radio  Writers 
Guild,  San  Francisco  chapter,  for  com- 
ing year.  Other  officers  include  Robert 
Mullen,  freelance  writer,  vice-chairman, 
and  Margo  Atwood  of  American,  execu- 
tive secretary.  Guild  recently  completed 
negotiations  with  American  and  NBC 
on  contracts  covering  news  writers. 


BROADCASTING  • 


OPA  Retail  Ceilings  on  35  More  Sets 


High 


er  Increase  Factor 
For  Condensers 
Is  Allowed 

'WELVE  radio  manufacturers 
ave  been  given  retail  ceiling  prices 
n  35  table  model  receivers,  Office 
f  Price  Administration  announced 
'riday.  This  makes  authorizations 
or  41  models  to  be  manufactured 
■|r  15  firms,  the  first  three  hav- 
ig  been  authorized  a  week  before 
Broadcasting,  Dec.  19]. 
Earlier  in  the  week  OPA  allowed 
arther  price  increase  factors  for 
ertain  parts  and  gave  other  relief 
>  manufacturers.  Increase  factor 
ar  variable  condensers,  which  had 
een  pegged  at  13.5%,  was  boosted 
)  16.5% 

t-Last  week's  authorizations,  ex- 
i§pt  one,  were  for  AM  sets  using 
£  or  DC  power,  all  one-band  ex- 
jpt  where  specified.  Following  are 
le  ceilings  allowed: 
'  Garod  Radio  Corp.,  Brooklyn — 
[odel  5A-1  Walnut,  5-tube,  4Yz- 
ich  speaker,  plastic  cabinet,  5% 
10%  x  4%  inches,  $24.50;  Model 
A.-1  Ivory,  same  specifications  ex- 
§>t  color,  $25.9l0;  Model  5A-2, 
line  specifications  except  two-tone 
ireen  color,  $26.60;  Model  5AU-1 
/alnut,  same  specifications,  $25.60 ; 
[odel  5AU-1  Ivory,  same  specifi- 
itions,  $27;  Model  5AU-2,  same 
Jecifications,  plastic  two-tone  col- 
r,  $27.50;  Model  6AU-1,  6-tube, 
•inch  speaker,  Catalin  cabinet 
'ith  handle,  7  x  11%  x  6%  inches, 
57.55. 

Globe  Electronics  Inc.,  New  York 
-Model  500,  5-tube,  5-inch  speaker, 
ood-leatherette  cabinet,  12  x  12  x 
[inches,  $25.70;  Model  551,  5-tube, 
i-inch  speaker,  Catalin  two-tone 
abinet  5  Ms  x  8 %  x  5%  inches, 
06.40;  Model  601,  6-tube,  5-inch 
weaker,  wood  walnut  cabinet  14  x 
M  9  inches,  $29.10. 

Industrial  Electronic  Co.,  Berke- 
R  Cal.— Model  5-051-A,  5-tube, 
lastic,  fungicide  treated  cabinet, 
Yz  x  10  x  5  inches,  $20.20. 
International  Detrola  Corp.,  De- 
•oit — Model  568-20,  5-tube,  5-inch 
oeaker,  metal  and  wood,  leather- 
rvered  cabinet,  12  x  7  x  7% 
4ehes,  2  bands,  $27.35. 
Mason  Radio  Products  Inc., 
ingston,  New  York — Model  45-1, 
tube,  5-inch  speaker,  plastic  cabi- 
m,  10%  x  6Vz  x  6%  inches, 
:  23.45;  Model  45-2,  6-tube,  5-inch 
)eaker,  plastic  cabinet,  12  x  7 
7%  inches,  2-band,  $28.25. 
Molded  Insulation  Co.,  Philadel- 
lia — Model  RS-1,  5-tube,  4-inch 
»eaker,  plastic  cabinet  with  round- 
II  edges,  8%  x  4%  x  5%  inches, 
117.60. 

Montgomery  Ward,  Chicago — 
odel  1503  Airline,  5-tube,  plastic- 
alnut  cabinet,  $17.81 ;  Model  1504 

>irline,  5-tube,  plastic-ivory  cabi- 

':jt,  $17.97. 

jwoblitt-Sparks  Industries,  Inc., 
tmumbus,  Ind. — Model  544-Arvin, 
llube,  5-inch  speaker,  plastic, 
illnut  cabinet,  6  11/32  x  5  29/64 
1911/16  inches,   $15.40;  Model 

f 


544-A  Arvin,  5-tube,  5-inch  speaker, 
plastic,  ivory  cabinet,  611/32  x 
5  29/64  x  9  11/16  inches,  $15.65; 
Model  664-Arvin,  6-tube,  5% -inch 
speaker,  plastic,  walnut  cabinet, 
7  19/64  x  6%  x  12  inches,  $25.60; 
Model  664A- Arvin,  6-tube,  5% -inch 
speaker,  plastic,  ivory  cabinet, 
7  19/64  x  6%  x  12  inches,  $25.90; 
Model  6002-Silvertone,  4-tube,  4- 
inch  speaker,  metal  cabinet,  5x6% 
x  4  5/32  inches,  $10.55;  Model 
6050-Silvertone,  6-tube,  5% -inch 
speaker,  wood  cabinet,  8%  x  14% 
x  7%  inches,  $29.35. 

Regal  Electronics  Corp.,  New 
York — Model  L46,  6-tube,  5-inch 
speaker,  wood  cabinet,  5%  x  7  x 
11  inches,  $26.30. 

Frank  Rieber  Inc.,  Los  Angeles — 
Model  Hodges,  5-tube,  4-inch 
speaker,  plastic  cabinet,  7  x  11  x  7 
inches,  2-bands,  $31.20. 

Sheridan  Electronics  Corp.,  Chi- 
cago— Model  1543F,  4-tube,  bat- 
tery, 5-inch  speaker,  plastic,  walnut 
cabinet,  6%  x  10%  x  5%  inches, 
$19.75;  Model  1544F,  4-tube,  bat- 
tery, 5-inch  speaker,  plastic,  wal- 


nut cabinet,  6%  x  9  ¥2  x  5%  inches, 
$19.75;  Model  1553R,  5-tube,  5- 
inch  speaker,  plastic,  walnut  cabi- 
net, 6%  x  10%  x  5%  inches, 
$19.25;  Model  2553R,  5-tube,  5- 
inch  speaker,  plastic,  ivory  cabinet, 
6%  x  10%  x  5%  inches,  $20.20; 
Model  1554R,  5-tube,  5-inch  speak- 
er, plastic,  walnut  cabinet,  6%  x 
9V2  x  5%  inches,  $19.25;  Model 
2554R,  5-tube,  5-inch  speaker,  plas- 
tic, ivory  cabinet,  6%  x  9%  x  5% 
inches,  $20.20. 

Sonora  Radio  &  Television  Corp., 
Chicago— Model  RBU176,  5-tube, 
4-inch  speaker,  plastic,  ivory  cabi- 
net, 7  x  10  11/16  x  6  9/32  inches, 
$22.40;   Model   RBU   207,  5-tube, 

4-  inch  speaker,  wood  cabinet,  8% 
x  11%  x  6%  inches,  $29.95. 

Teletone  Radio  Co.,  New  York — 
Model  100,  5-tube,  5-inch  speaker, 
wood,  walnut  cabinet,  7%  x  11%  x 
7  inches,  $27.55;  Model  111,  5-tube, 

5-  inch  speaker,  wood,  walnut  cabi- 
net, 7%  x  10%  x  6Y2  inches,  $27.55; 
Model  113,  5-tube,  5-inch  speaker, 
wood,  walnut  cabinet,  7%  x  13% 
x  6%  inches,  $29.40. 


Britain  Withholds  Demands  for  200-mc 
Markers  Pending  Tests  in  Washington 


THE  BRITISH  Commonwealth  has 
agreed  not  to  push  its  demands  to 
use  the  spectrum,  200-225  mc,  for 
aviation  radar  markers  following 
representations  by  U.  S.  delegates 
at  the  Bermuda  Telecommunica- 
tions Conference,  which  ended 
last  week.  Britain  and  Canada  had 
proposed  an  international  aviation 
marker  system  that  would  elimi- 
nate three  American  television 
channels,  an  amateur  band  and 
Government  fixed  and  mobile  serv- 
ices [Broadcasting,  Sept.  3]. 

As  a  result  of  representations  by 
FCC  Chairman  Paul  A.  Porter, 
vice-chairman  of  the  U.  S.  delega- 
tion, and  Maj.  Gen.  Frank  E. 
Stoner,  Army  Signal  Corps,  chair- 
man of  the  Conference  Technical 
Developments  Committee,  Canadian 
and  British  delegates  agreed  to  a 
series  of  tests  between  the  British 
system  in  the  200-mc  band  and  the 
U.  S.  equipment  designed  for  use 
in  the  1,000-mc  band.  These  tests 
will  be  made  in  Washington  as 
soon  as  possible  and  a  report  on 
results  will  be  submitted  to  both 
sides  by  Jan.  31,  1946. 

In  any  event  it  is  understood  the 
FCC  will  not  agree  to  any  alloca- 
tion that  would  adversely  affect 
the  three  television  .  channels  in 
the  200-mc  band  or  the  amateur 
band,  220-225  mc. 

State  Dept.  late  Friday  announc- 
ed terms  of  an  agreement  signed 
by  the  U.  S.  and  British  Common- 
wealth on  rates,  etc.  to  become 
effective  no  later  than  April  1, 1946. 

Signatories  agreed  to  retain 
radiotelegraph  direct  circuits  to 
the  United  Kingdom,  pending  fur- 
ther study  as  to  needs.  New  cir- 
cuits were  authorized  for  South 
Africa,    Jamaica,    Palestine  and 


Ceylon,  subject  to  agreements  with 
various  governments. 

Both  the  U.  S.  and  British  Com- 
monwealth agreed  not  to  support 
or  approve  efforts  by  their  respec- 
tive companies  to  prevent  or  ob- 
struct establishment  of  direct  cir- 
cuits between  the  U.  S.  or  British 
Commonwealth  and  other  countries. 

Ceiling  rates  between  the  U.  S. 
and  British  Commonwealth  will  be 
30  cents  or  1  shilling.  As  for  press 
rates  a  ceiling  of  6%  cents  or  4RD 
was  agreed  upon,  no  rate  already 
below  the  ceiling  to  be  increased. 

The  signatories  approved  private 
point-to-point  channels  for  the 
press  communications  principle. 
U.  S.,  the  United  Kingdom  and 
Canada  will  permit  direct  recep- 
tion of  multiple  address  press  radio 
communications.  Australia,  New 
Zealand,  South  Africa,  Indian  and 
the  United  Kingdom  on  behalf  of 
her  colonies  will  arrange  for  re- 
ception through  telegraph  admin- 
istrations, position  of  southern 
Rhodesia  reserved. 

Should  the  United  Kingdom  Gov- 
ernment desire  to  open  direct  radio- 
telegraph circuits  with  any  coun- 
tries with  which  U.  S.  companies 
may  have  exclusive  arrangements, 
the  U.  S.  Government  will  use  its 
good  offices  with  the  companies  and 
the  governments  concerned  to  meet 
these  requests.  ' 

Chairman  Porter,  in  his  closing 
address  before  the  Conference  last 
Tuesday,  declared  the  agreement  "is 
a  document  to  proclaim".  He  as- 
serted: "It  represents  many  signifi- 
cant advances  in  the  broad  objec- 
tive of  establishing  a  more  efficient 
system  of  world  wide  communica- 
tions." 


TWO  VETS  JOIN  STAFF 
OF  'BROADCASTING9 

TWO  WAR  veterans  joined 
Broadcasting's  editorial  staff 
Monday,  one  returning  to  the  po- 
sition from  which  he  had  taken 
military  leave. 

Fred  Fitzgerald,  who  left  the 
publication  in  August  1942  for 
service  in  the  Army,  returns  as 
associate  editor  of  the  1946  Year- 
book. While  in  service,  he  was  in 
intelligence  and  public  relations 
work  with  the  AAF,  as  technical 
sergeant. 

Edwin  H.  James,  who  joins  the 
editorial  staff  of  Broadcasting's 
New  York  bureau,  before  the  war 
was  a  reporter  and  editor  of  the 
Los  Angeles  City  News  Service. 
He  enlisted  as  an  infantry  pri- 
vate in  October  1942  and  was 
commissioned  a  2nd  lieutenant  in 
July  1943.  In  1944  he  served  with 
the  Army  Ground  Forces  as  a 
combat  correspondent  in  the 
South  Pacific,  subsequently  being 
assigned  to  Public  Relations  Sec- 
tion, General  Headquarters,  South- 
west Pacific  Area.  He  was  acting 
executive  officer  there  during  the 
Southern  Philippines,  Luzon  and 
Borneo  campaigns.  Ending  the 
war  as  a  major,  Mr.  James'  final 
military  assignment  was  at  the 
Pentagon  Bldg.  in  Washington. 
He  holds  the  Bronze  Star. 


BIDS  UNNECESSARY 
FOR  MINORITY  SALE 

PURCHASE  of  Wilmer  D.  Lanier's 
one-third  interest  in  WMLT  Dub- 
lin, Ga.,  by  George  T.  Morris  and 
J.  Newton  Thompson,  the  two 
other  partners,  for  $13,100  was  ap- 
proved by  the  FCC  last  week  in  a 
memorandum  opinion. 

Action  assigns  license  of  WMLT 
from  Messrs.  Morris,  Thompson, 
and  Lanier  doing  business  as  Dub- 
lin Broadcasting  Co.,  to  Messrs. 
Morris  and  Thompson,  doing  busi- 
ness under  the  same  name.  Since 
no  real  change  in  operation  of  the 
station  is  involved,  the  opinion  said, 
the  application  need  not  be  handled 
through  the  open-bidding  procedure 
announced  in  the  FCC's  Crosley- 
Avco  decision  [Broadcasting,  Sept. 
10]. 

WMLT  operates  on  1340  kc  with 
250  w.  Company's  balance  sheet 
shows  total  assets  of  $27,701.78  and 
net  worth  of  $12,732.60,  book  values. 
Proposal  for  voluntary  transfer  of 
license  was  dated  Aug.  1,  and  the 
application  was  filed  with  the  Com- 
mission Sept.  7. 


OADCASTING    •  Telecast 


Flamin-Noble  Suit 

SUIT  ,of  Donald  Flamm,  former 
owner  of  WMCA  New  York, 
against  Edward  J.  Noble,  chair- 
man of  the  board  of  American,  who 
purchased  WMCA  from  Mr.  Flamm 
and  subsequently  resold  it.  to  Na- 
than Straus,  has  been  set  for  hear- 
ing on  Feb.  3  in  New  York  Su- 
preme Court.  Suit  charges  that  Mr. 
Flamm  was  forced  to  make  the 
[sale  through  illegal  duress  and 
fraud  on  the  part  of  Mr.  Noble. 

December  10,  1945     •    Page  101 


At  Deadline ... 


FRED  M.  THROWER  NAMED 
AMERICAN  VICE-PRESIDENT 

FRED  M.  THROWER  Jr.,  who  resigned  ih 
October  1943  as  vice-president  in  charge  of 
sales,  Blue  network,  to  accept  a  naval  reserve 
commission,  has  been  elected  to  a  correspond- 
ing post  by  American  Broadcasting  Co.,  Mark 
Woods,  president,  announced  late  Friday.  John 
H.  Norton  Jr.,  manager  of  network's  stations 
department,  was  elected  vice-president  in 
charge  of  stations.  C.  P.  Jaeger,  vice-president 
in  charge  of  sales  during  Mr.  Thrower's  ab- 
sence, becomes  vice-president  in  charge  of 
creative  sales,  a  new  post.  Murray  Grabhorn, 
former  assistant  general  sales  manager,  will 
direct  activities  of  station  sales,  a  new  depart- 
ment. New  network  operations  alignment  calls 
for  four  vice-presidents — Keith  Kiggins,  Rob- 
ert Kintner,  Nicholas  Priaulx,  and  Charles 
Rynd,  to  act  as  principal  assistants  to  Mr. 
Woods. 

UE  STRIKE  VOTE  SET 
FOR  750,000  WORKERS 

STRIKE  VOTE  among  750,000  United  Elec- 
trical, Radio  and  Machine  Workers  (CIO)  em- 
ployes of  General  Electric,  Westinghouse  and 
General  Motors  Electrical  Division  will  be  con- 
ducted Dec.  13,  the  union  announced  Friday. 
Despite  outcome  of  the  vote,  however,  the 
union  will  not  authorize  a  strike  before  end  of 
this  year. 

Albert  J.  Fitzgerald,  UE  general  president, 
announced  the  decision  at  UE's  New  York 
headquarters.  Mr.  Fitzgerald  charged  that  the 
three  big  electrical  companies  have  tried  to 
force  the  union  to  strike  before  Christmas. 
Meanwhile,  results  of  a  vote  Thursday  among 
workers  at  GM  plants  under  contract  to  UE 
showed  "overwhelming"  rejection  by  union 
members  of  a  company  offer  for  wage  increases 
of  13%  cents  per  hour,  the  union  said. 

GM  SPOT  CAMPAIGN 

PRESENTATION  of  General  Motors'  case  in 
current  strike  is  being  offered  to  70  stations 
in  30  GM  plant  cities  in  form  of  spot  campaign, 
Campbell-Ewald,  Detroit,  company  agency,  re- 
ported. Announcements  include  one-minute 
dialogs,  and  one-minute  and  50-iwrd  narra- 
tions. Some  stations  reported  rejecting  account. 
GM  has  cancelled  $5,000,000  in  product  adver- 
tising. 

HIGGINS  JOINS  NAB 

MAJ.  HUGH  M.  HIGGINS,  chief  of  the  Over- 
seas &  Liaison  Division,  Office  of  Information 
Services,  Army  Air  Forces,  will  join  NAB 
Dept.  of  Broadcast  Advertising  in  charge  of 
sales  promotion.  He  entered  Army  in  1942 
from  NBC  Washington,  where  he  was  sales 
promotion  manager.  Third  assistant  to  Frank 
E.  Pellegrin,  department  head,  may  be  named 
soon.  (See  story  page  16). 

HARRY  MARBLE  effective  today  (Dec.  10) 
was  to  become  central  broadcaster  on  CBS 
World  of  Today  6:45-7  p.m.  Monday  through 
Friday.  Program,  which  assumes  new  format, 
will  use  three  transcribed  reports  from  abroad 
on  occasion. 

NORMAN  CORWIN,  BING  CROSBY, 
FRANK  KINGDON,  FIBBER  MCGEE  & 
MOLLY  and  FRANK  SINATRA  were  among 
25  individuals  receiving  Page  One  Awards  of 
1945,  given  by  Newspaper  Guild  of  New  York 
at  its  annual  Page  One  Ball. 


RCA  BOARD  ELEVATES 
SEVERAL  TO  VICE-PRESIDENCIES 

DR.  C.  B.  JOLLIFFE,  vice-president  of  RCA 
Labs,  and  former  FCC  chief  engineer,  elevated 
to  vice-president  in  charge  of  the  Laboratories 
Div.,  Brig.  Gen.  David  Sarnoff,  RCA  president, 
announced  Friday  afternoon  following  RCA 
board  meeting. 

E.  W.  Engstrom,  RCA  Labs,  research  di- 
rector, and  E.  C.  Anderson,  commercial  man- 
ager, were  elected  vice-presidents  in  charge  of 
their  departments.  Five  officials  of  RCA  Victor 
Division  were  elected  vice-presidents.  They 
are:  Josph  B.  Elliott,  in  charge  of  home  in- 
struments; Meade  Brunet,  in  charge  of  engi- 
neering products;  L.  W.  Teegarden,  in  charge 
of  tubes;  J.  W.  Murray,  in  charge  of  Victor 
records;  J.  H.  McConnell,  general  attorney. 

Thompson  H.  Mitchell,  vice-president  and 
general  manager  of  RCA  Communications,  was 
elected  executive  vice-president. 


NETS  TO  DECIDE 

BMB  MEMBERSHIP  ISSUE 

DECISION  on  network  participation  in  audi- 
ence survey  by  Broadcast  Measurement  Bu- 
reau is  expected  before  end  of  year,  it  was 
learned  Friday  after  net  representatives  met 
with  BMB  finance  committee.  Conferees  were 
Edward  F.  Evans,  American;  Harper  Car- 
raine,  CBS;  Robert  Schmid,  Mutual;  William 
S.  Hedges  and  H.  M.  Beville  Jr.,  NBC.  Mean- 
while, second  in  series  of  educational  meetings 
for  agencies  was  held  at  BMB  headquarters, 
New  York,  Thursday.  Hugh  Feltis  and  Paul 
Peter?  of  BMB,  explained  usefulness  of  forth- 
coming reports. 


POPPELE  KEEPS  TBA  JOB 

J.  R.  POPPELE,  chief  engineer  of  WOR  New 
York,  was  reelected  president  of  Television 
Broadcasters  Assn.  Friday  at  annual  meeting 
of  the  Board  of  Directors  in  New  York.  All 
other  officers  were  also  reelected,  as  follows: 
Vice-President,  F.  J.  Bingley,  Philco  Radio  & 
Television  Corp.;  Secretary-Treasurer,  Will 
Baltin,  Assistant  Secretary-Treasurer,  O.  B. 
Hanson,  NBC.  Ernest  H.  Vogel,  Farnsworth 
Television  &  Radio  Corp.,  was  elected  a  di- 
rector of  TBA  to  succeed  Lewis  Allen  Weiss, 
Don  Lee  Broadcasting  System.  Mr.  Poppele 
and  G.  Emerson  Markham,  General  Electric 
Co.,  were  reelected  as  directors. 


MBS  WAR  CRIMES  SCOOP 

MUTUAL  scored  a  beat  on  conviction 
of  Japanese  Gen.  Yamashita,  when  pro- 
nouncement of  death  sentence  was  put 
on  network  from  Manila  at  1  a.m.  Fri- 
day. Lt.  Col.  A.  A.  Schechter,  AUS  Re- 
tired, Mutual  director  of  news  and  spe- 
cial events  and  former  radio  officer  on 
Gen.  MacArthur's  staff,  alerted  all  sta- 
tions Thursday  night  when  Robert  A. 
Stewart,  network's  Manila  correspond- 
ent, arranged  for  broadcast.  Stewart 
formerly  was  private  under  Col.  Schech- 
ter. Mutual's  exclusive  marked  first 
broadcast  of  war  crimes  trial  and  verdict. 
For  his  alertness  Correspondent  Stewart 
got  special  bonus  by  wireless.  He's  from 
Walla  Walla,  Wash. 


People 

COL.  DONALD  BEELAR,  on  leave  from  hi 
resident  partnership  in  Kirkland,  Fleming, 
Green,  Martin  &  Ellis,  Washington  radio  at, 
torneys,  returned  to  the  law  firm  last  week 
after  four  years  in  the  Army  Air  Forces.  Ht' 
has  been  attached  to  Boiling  Field  Army  Ah 
Base  in  office  of  Directorate  of  Air  Communi- 
cations. He  retains  his  colonelcy  in  the  Armj 
Air  Forces  Reserve. 

JUDGE  JUSTIN  MILLER,  NAB  president 
spoke  on  CBS  Sunday  11:05-15  a.m.  in  obser 
vance  of  Universal  Bible  Sunday. 

SHIRLEY  SNYDER,  daughter  of  GLENN 
SNYDER,  vice-president  and  general  manage; 
WLS  Chicago,  is  to  be  married  Dec.  12  to  WIL 
LIAM  HERBERT  GRAFFIS,  film  writer,  a 
bride's  parents'  Chicago  home. 

WILLIAM  McILVAIN,  back  from  Navy,  be 
comes  timebuyer  of  Leo  Burnett  Co.,  Chicago 
Jan.  1,  succeeding  PAULINE  WATROS  wh 
will  move  to  Hollywood  with  husband. 

JULIET  LEDNER,  former  account  executive 
with  Theodore  J.  Funt  Co.,  New  York,  nov 
with  Seidel  Advertising  Agency,  New  York,  h 
similiar  capacity. 

BRYAN  HOUSTON  has  returned  to  Young  i 
Rubicam  as  member  of  plans  board  afte: 
relief  from  Army  as  colonel.  He  was  OP/ 
Director  of  Rationing  until  March  1944,  whei 
he  entered  Army  and  became  Assistant  Direc 
tor,  Public  Relations,  War  Dept. 

FRED  HOFFMAN  promoted  to  manager  o 
news  bureau  of  WWDC  Washington.  DORII 
ZALKIND  becomes  news  writer.  NANC1 
LESSER  is  added  to  staff. 

MADGE  TUCKER,  writer-director  of  Ameri 
can's  Coast-to-Coast  on  a  Bus,  and  Williar 
Burke  Miller,  former  manager  of  NBC  publi 
service  department,  just  back  from  oversea 
military  duty,  were  married  last  week  a 
Marble  Collegiate  Church,  New  York. 

ELMER  DECKER,  former  advertising  an 
sales  manager  of  Pioneer  Gen-E-Motor,  Chi 
cago,  has  been  named  production  managei 
Burton  Browne  Agency,  Chicago. 

ALLAN  CURNUTT  has  been  appointed  man 
ager  of  WOSH  Oshkosh,  Wis.  He  was  for 
merly  on  sales  staff  of  WTMJ  Milwaukee. 

ROBERT  W.  BOOTH,  who  left  Army  as  caPj 
tain  after  five  years  service,  has  returned  t 
WTAG  Worcester,  Mass.,  as  assistant  man 
ager.  He  served  last  three  years  in  air  de 
fense  system  of  Hawaii. 

NAM  ANSWERS  STATIONS 

COMPLAINTS  by  southwestern  radio  station' 
that  broadcasters  had  been  excluded  froii 
National  Association  of  Manufacturers'  flyini 
press  tour  to  inspect  Texas,  Oklahoma  indus 
trial  reconversion,  brought  answer  Fridai 
from  NAM.  Tour,  which  began  yesterday,  in; 
eludes  representatives  of  papers  which  owi 
stations;  networks  would  not  be  interestei 
since  junket  is  regional  only;  radio  would  fin 
trip  hard  to  cover  because  of  limited  facilities 
and  news  services  will  supply  coverage  to  sta 
tions,  NAM  explained.  Meanwhile,  NAM  sai 
it  would  begin  series  on  American  Jan.  5,  Sat 
urdays,  7-7:15  p.m.,  alternating  13-week  pe 
riods  with  U.  S.  Chamber  of  Commerce,  wit! 
program  titled  It's  Your  Business. 


Page  102    •    December  10,  1945 


BROADCASTING    •    Telecast  in 


WEEI,  BOSTON 

for  first  use  of  radio  to 
broadcast  direct  from 
scene  of  disaster 


Portable  transmitter  truck  (WTAT)  sent  to  White 
River  Junction  by  WEEI  to  restore  communication 
between  northern  and  southern  New  England  in 
the  disastrous  Vermont  flood  of  1927 


KMBG 

OF  KANSAS  CITY 

Free  &  Peters,  Inc. 


FEW  ARE  THEY  who  can  appreciate  the  full 
comprehensiveness  of  broadcasting's  service  to 
tile  home,  community  and  nation— for  as  impos- 
ing as  one  station's  contributions  may  be,  the  com- 
plete story  is  the  sum  total  of  efforts  in  all  communi- 
ties, large  and  small. 

The  first  sound  of  broadcasting's  voice,  as  we  know 
it  today,  was  in  public  service— bringing  election  returns 
into  homes  as  fast  as  ballots  were  counted.  Such  was 
the  start  of  broadcasting  at 
the  turn  of  the  Twenties- 
rolling  down  the  pages  of  the 
past  quarter  -  century  like  a 
giant  snowball. 

In  November,  1927,  hys- 
teria swept  New  England.  The 
word  spread  from  mouth  to 
mouth  that  the  whole  north 
country  had  been  wiped  out 
by  floods.  With  wire  com- 
munication facilities  down, 
WEEI  recognized  a  desperate 
situation  and  did  something 
about  it. 

The  station's  portable  sound 
truck  was  rushed  into  the 
flood  area.  An  antenna  was 
hung  from  the  top  of  the  flag- 
pole on  the  White  River  Junc- 
tion's school  building,  and  sev- 
eral batteries,  collected  from 
home-set  owners,  provided 
the  extra  power  needed  to 
relay  the  signal  to  Boston. 

By  reporting  that  only  one 
person  (not  hundreds)  had 
died,  fears  were  quieted  and 
order  restored.  Attention  was 
called  to  a  gasoline  shortage,  and  emergency  supplies 
rushed  into  the  flood  area.  WEEI  then  chartered  the 
safest  routes  for  farmers  to  use  from  Vermont  to 
Boston,  thereby  preventing  a  stoppage  of  milk  deliv- 
eries to  metropolitan  consumers. 

For  the  first  time  in  radio's  history,  an  attempt  had 
been  made  to  broadcast  news  from  the  scene  of  a  dis- 
aster. But  this  is  only  one  example  of  the  myriad 
ways  radio  has  served  in  times  of  need! 

KMBC,  since  its  beginning  as  one  of  the  pioneer 
middlewestern  broadcasters  has  built  a  cherished  rep- 
utation for  public  service.  In  1938  its  mobile  unit 
provided  the  lights  to  guide  rescuers  in  a  coal  mine 
cave-in  at  Moberly,  Mo.  An  important  role,  too,  was 
taken  by  KMBC  to  relieve  suffering  in  severe  blizzards. 

Such  is  the  American  System  of  Broadcasting- 
multiplied  hundreds-fold  in  all  parts  of  the  land! 


SINCE   1  928    *    BASIC   CBS    STATION    FOR    MISSOURI    AND  KANSAS 


1A7HAT  happens  to  a  meat  ball  on  a  ham- 
burger griddle  is  roughly  what  has  hap- 
pened to  WKY's  radiation  pattern— it  has  been 
squashed  down  and  spread  out. 

WKY's  revolutionary  new  915-foot  Franklin 
double  half-wave  antenna  has  done  it;  squashed 
down  useless  skywaves  and  spread  them  out 
along  the  ground,  tipping  signal  intensity 
58.5°o  at  one  mile  over  conventional  quarter- 
wave  efficiency.  The  power  wasted  by  the  lat- 
ter in  skywaves  is  put  to  work  along  the  hori- 
zontal. 

In  risking  nearly  $250,000  on  this  new  an- 
tenna and  other  transmission  facilities,  WKY 
demonstrated  both  its  practicality  and  amazing 
efficiency.  From  now  on,  antenna  design  takes 
its  place  along  with  power  and  frequency  as  : 
vital  coverage  factor. 

And  WKY  with  its  radiation  squashed  dowi 
and  spread  out  is,  by  a  bigger  margin  than  ever 
before,  the  station  that  covers  Oklahoma  best 


915  FEET  HIGH  AND  MORE  THAN 
A   MILLION   LISTENERS  WIDE 


Oklahoma  City 


OWNED  AND  OPERATED  BY  OKLAHOMA  PUBLISHING  CO 
The  Daily  Oklahomon  and  Times  —  The  Farmer-Stockmon- 
KVOR,  Colorado  Springs — KLZ,  Denver  (Affiliated  Mgmt. 
REPRESENTED     NATIONALLY     BY    THE     KATZ  AGENCN 


ft 


Affiliated  in  Management  with  the  Oklahoma 
Publishing  Co.,  and  WKY,  Oklahoma  City 
REPRESENTED  BY  THE  KATZ  AGENCY 


7  0  5161 


Every  school  day  since  1936,  WLS  has  used 
its  facilities  to  increase  the  educational 
opportunities  of  Midwest  school  children 
In  30,000  classrooms  in  eight  states,  one 
million  youngsters  group  around  their 
radios  daily  and  listen  to  "WLS  School 
Time." 

Of  the  schools  tuning  in,  75%  are  rural— 
47%  one-room  schools,  28%  village 
schools. 

"School  Time"  lessons  in  geography, 
music,  health,  and  current  events  are  de- 
signed to  give  rural  children  increased 
educational  advantages.  In  its  ten  years, 
"School  Time"  has  won  approval  from 
leading  educators  throughout  the  nation 

Inspiration  and  information  for  rura 
pupils  fits  naturally  into  the  general  pattern 
of  WLS  public  service.  Whether  it  be  assist 
ance  to  an  individual,  aid  to  a  community 
or  service  to  the  growing  family  of  Mid- 
west farm  listeners,  WLS  responds  promptly 
effectively,  continuously. 

People  of  Midwest  America  depend  upon 
WLS  for  entertainment,  for  such  business 
helps  as  the  market  reports,  for  fulfillment 
of  their  spiritual  and  educational  needs 
They  have  confidence  in  us  ...  a  confidence 
built  up  in  21  years  of  service  to  bettei 
living. 


The  WLS  Educational  Department  is  under  the  direction  of  Arthur  C.  Page, 
Associate  Editor  of  Prairie  Farmer  and  Farm  Program  Director  of  WLS. 
A  former  rural  teacher,  Virginia  Pickens,  B.A.,  University  of  Syracuse, 
and  B.Ed.,  New  York  State  Teachers  College,  conducts  "WLS  School  Time." 


50,000  watts,  890  KC,  American  Affiliate.  Represented  by  JOHN  BLAIR  &  COMPANY.  Affiliated  in  Management  with  KOY,  Phoenix,  and  the  ARIZONA 
NETWORK  —  KOY,  Phoenix  ★  KTUC,  Tucson  ★  KSUN,  Bisbee-lowe//-Doug/as 


r      /       Your  Sales  Plan 


for  New  England 

OLD  selling  habits  need  reconverting,  too  .  .  . 
a  change  of  pace  to  meet  a  changed  econ- 
omy and  new  buying  habits. 

Effective  radio  selling  isn't  based  on  the  hit-or- 
miss  method.  Today,  to  effectively  SELL  New 
England  requires  the  use  of  a  medium  which 
enjoys  the  greatest  local  acceptance. 

The  Yankee  Network  via  its  locally  accepted 
stations  thoroughly  covers  these  New  England 
buying  centers.  Each  of  YANKEE'S  23  hometown 
stations  hits  the  spot  where  it  does  the  most  good. 

rfccefiUutce  it  THE  YANKEE  NETWORK'S  *?*ocHdatto*t 


THE  YANKEE  NETWORK,  inc. 


Member  of  the  Mutual  Broadcasting  System 
21   BRQOKLINE  AVENUE,  BOSTON  15,  MASS.  Represented  Nationally  by  EDWARD  PETRY  &  CO.,  INC. 

Wished  every  Monday,  63rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Pubijcations,  Inc.,  870   National  Press  Building,  Washington   4,  D.  O. 
Entered  as  second  class  matter  March  14,  1983,  »t  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


BROADCASTING  at  deadline 


Qo^jGr^tl     Upcoming      Business  Briefly 


THAT  REPORTED  impending  promotion  of 
FCC  Chairman  Paul  A.  Porter  to  White  House 
as  assistant  to  President  Truman  can  be 
stricken  from  the  records.  It  was  in  cards  and 
discussed  in  highest  places,  but  concluded 
finally  that  it  was  more  important  to  retain 
him  in  highly  important  FCC  post,  particularly 
during  critical  licensing  and  expansion  period. 
Attractive  outside  offers  may  have  set  off  spec- 
ulation. Chances  are  he  will  remain  at  FCC 
until  present  work  load  is  fully  under  control — 
which  will  entail  at  least  a  year. 

WHEN  POWEL  CROSLEY  Jr.,  ex-owner  of 
WLW  Cincinnati  and  Crosley  Corp.,  begins 
promoting  his  new  midget  car  early  next  year, 
he'll  make  other  motor  manufacturers  take 
notice.  Ralph  H.  Jones  Co.,  Cincinnati, 
headed  by  C.  M.  (Chip)  Robertson  Jr.,  is  Cros- 
ley Motors  agency  with  substantial  record  not 
only  in  network  but  in  spot.  Radio  expected 
to  do  bulk  of  exploitation  job. 

KFBB  GREAT  FALLS,  Mont.,  CBS  regional 
outlet,  will  change  hands  soon.  F.  A.  Buttrey, 
present  owner  and  chain  food  store  operator, 
has  entered  tentative  contract  to  sell  to  Fred 
Birch,  head  of  building  construction  company 
and  civic  leader,  for  slightly  under  $300,000. 
Papers  now  being  drawn  for  FCC. 

MUTUAL  will  sign  up  with  NAB  shortly.  So 
will  stockholder  stations  such  as  WOR,  WGN 
and  Yankee.  ABC  also  indicates  interest.  CBS 
and  NBC  already  are  members.  Network  fees 
may  be  reduced.  Rub  is  whether  network 
members  of  board  will  be  continued. 

PLENTY  of  action  indicated  at  MBS  for 
1946.  Well-heeled  with  25%  budget  increase 
for  programs  and  personnel  given  him  by 
board  earlier  in  month,  President  Edgar  Ko- 
bak  is  shooting  for  next  year  as  network's 
biggest  expansion  and  development.  Next 
board  meeting  will  be  March  5-6  when  Mr. 
Kobak  will  present  plans  for  reorganization, 
probably  combination  of  old-line  and  coopera- 
tive operation  with  no  owned  outlets. 

DON'T  LOOK  for  appointment  of  NAB's 
new  labor  relations  director  until  early  next 
year.  It's  likely  proposition  will  be  considered 
by  NAB  board  at  its  Jan.  3-4  meeting  in  Los 
Angeles,  at  which  pattern  will  be  set  and  em- 
ployer-employe relations  committee  headed  by 
John  Elmer,  WCBM  Baltimore,  can  move  for- 
ward. 

LOOKS  LIKE  NAB  convention,  slated  for 
"early  spring",  is  indefinitely  postponed  again 
with  prospects  indicating  nothing  before  fall. 
ODT  still  doesn't  want  big  conventions,  with 
GI  travel  pressure  still  on  and  hotels  generally 
can't  accommodate  NAB's  1200  minimum  re- 
quirements. New  Orleans  had  nod,  but  NAB 
Secretary  C.  E.  Arney  Jr.  can't  get  to  first 
base  on  accommodations.  If  no  convention,  at 
(Continued  on  page  102) 

Page  4    •    December  17,  1945 


Dec.  17-18:  NAB  Code  Committee,  Palmer 
House,  Chicago. 

Dec.  20:  Transfer  of  KQW  San  Jose,  Cal.  to 
CBS,  before  FCC.  Room  6121  New  Post 
Office  Bldg.,  Washington,  D.  C,  10:30  a.m. 

Dec.  28:  NAB  FM  Executive  Commitee, 
Palmer  House,  Chicago. 

Jan.  3-4:  NAB  Board  of  Directors,  Roosevelt 
Hotel,  Hollywood. 

Jan.  30:  RMA  Board  of  Directors,  Stevens 
Hotel,  Chicago. 

Bulletins 

WAR  and  Navy  departments  have  sent  a  com- 
munication to  Budget  Bureau  asking  that  For- 
eign Broadcast  Intelligence  Service  of  the 
FCC  be  transferred  to  the  War  Dept.  as  of 
Jan.  1  and  that  FCC  continue  the  operation 
until  that  time.  Commission  ordered  service 
liquidated  as  of  Dec.  13  after  House  refused 
to  grant  necessary  appropriations.  Actual 
monitoring  operations  ceased  Dec.  5. 

FRIDAY  afternoon  meeting  of  representatives 
of  Western  Electric  Co.  management  with 
those  of  the  Western  Electric  Employes  Assn. 
will  be  resumed  this  afternoon  (Dec.  17)  at 
WE  headquarters  in  New  York.  Union's  mem- 
bers have  authorized  a  strike  if  their  demands 
for  a  209<-  increase  are  not  met.  See  earlier 
story,  page  94. 

FCC  QUESTIONED  CLOSELY 

MEMBERS  of  House  Appropriations  Sub- 
committee on  Independent  Offices  understood 
to  have  questioned  FCC  delegation  closely  last 
week  when  Commission  appeared  in  executive 
session  to  support  budget  request  of  $6,000,000 
for  fiscal  year  ending  June  30,  1947  [Broad- 
casting, Dec.  3].  Entire  Commission  headed 
by  Chairman  Paul  A.  Porter,  was  closeted  with 
Congressmen  in  all-day  session.  Indications 
were  economic-minded  subcommittee  would 
recommend  the  $6,000,000  figure  be  pared. 


KNOX  DROPS  NEBBS  •  Knox  Co.,  Los! 
Angeles  (Cystex)  will  drop  The  Nebbs  on 
Mutual  4:30-5  p.m.  Sunday  following  Jan.  6 
broadcast.  Substitute  not  announced  but  com- 
pany will  continue  sponsorship  of  Sunday 
afternoon  4-5  hour  on  network.  First  half -hour 
is  occupied  by  Murder  Is  My  Hobby  for  Men- 
daco.  Agency,  Raymond  R.  Morgan  Co.,  Holly- 
wood. 

STERLING  SHIFT  •  Sterling  Drug,  New 
York,  transfers  Double  Danderine  hair  tonic 
from  Sterling  Products  Division  to  R.  L.  Wat- 
kins  Co.  division,  effective  Jan.  1.  Advertising 
for  product  in  1946  includes  two  of  Stella 
Dallas  programs  on  137  NBC  stations,  Mon- 
day through  Friday  4:15-4:30  p.m.  Agency, 
Dancer,  Fitzgerald  &  Sample,  New  York. 

FRIGIDAIRE  ON  CBS  •  Frigidaire  Division, 
General  Motors  Corp.,  Dayton,  Jan.  13  starts 
for  52  weeks  Frigidaire  Hollywood  Star  Thv 
Theater  on  full  CBS  network,  Sun.  2:30-3  p.r, 
Agency,  Foote,  Cone  &  Belding,  N.  Y. 

DIGEST  FOR  HALL  •  Hall  Bros.,  Kansa 
City  (Hallmark  greeting  cards),  Jan.  13  start? 
for  52  weeks  Readers  Digest-Radio  Edition  or 
full  CBS  network,  Sun.  2-2:30  p.m.  Agenc., 
Foote,  Cone  &  Belding,  N.  Y. 


SMELLOVISION 

DEVICE  to  transmit  odors  in  synchroni- 
zation with  television  broadcasts  has 
been  developed  by  Hans  E.  Laube,  Swiss 
engineer-chemist  who  has  experimented 
with  synchronizing  smells  with  motion 
pictures.  Details  remain  secret,  Mr. 
Laube  revealing  only  that  it  works  on 
electronic  principles.  Smell  transmitter, 
he  said,  is  operated  by  one  man  in  tele- 
vision broadcast  studio.  Smell  receivers 
which  are  added  to  each  television  re- 
ceiving set  are  capable,  he  said,  of  pro- 
ducing more  than  2,000  different  aromas. 


Standard  Stations  Exceed  1,000  Mark 


THE  NUMBER  of  standard  commercial  sta- 
tions authorized  in  U.  S.  passed  the  1,000 
mark  Friday  when  the  FCC  granted  eight  con- 
struction permits  for  new  stations. 

Commission  actions  brought  to  40  number 
of  grants  made  since  resumption  of  normal 
licensing  operations  Oct.  8.  Then  there  were 
961  commercial  stations;  total  now  is  1,001. 
However,  previous  grants  included  four  in  two 
small  communities  which  could  hardly  sup- 
port more  than  one  station  each  [Broadcasting, 
Dec.  3].  Last  week  two  more  grants  were 
made  for  stations  in  Brawley,  Cal.,  a  town  of 
11,718  population. 

Outstanding  among  actions  were  three  in- 
volving use  of  clear  channels.  A  construction 
permit  was  issued  to  KEVR  Seattle,  operat- 
ing on  1090  kc,  to  increase  power  from  250  w 


to  10  kw,  with  directional  antenna  for  daj 
and  night  use.  Dominant  station  on  channel 
WBAL  Baltimore.  Chief  owner  of  KEVR 
A.  W.  Talbot.  Minority  interests  are  held  bj 
Robert  S.  McCaw  and  R.  R.  Groninger.  Al 
are  Seattle  business  men. 

KWBU  Corpus  Christi,  Tex.,  was  given  spe 
cial  authority  to  operate  daytime  for  a  peric< 
of  six  months  on  1030  kc  with  50  kw  power 
Dominant  station  on  channel  is  WBZ  Boston 
KWBU  had  previous  six  months  authoriza 
tion  to  operate  at  1030  kc  and  has  applicatior 
for  the  frequency. 

A  second  grant  for  local  daytime  station  oi 
730  kc,  assigned  to  XEQ  Mexico  City  undei 
international   agreement,  was   authorized  t< 
Western  Carolina  Radio  Corp.,  Shelby,  N.  C 
(Continued  on  page  102) 

BROADCASTING    •  Telecastin( 


An  ©to  £tonj 

The  age-old  story  of  Christinas  ...  of  Praneer  and 
Vixen  and  St.  Nicholas — of  Scrooge  and  Tiny  Tim — of 
Good  King  Wenceslas  .  .  .  never  fails  to  produce  maxi- 
mum response  from  listeners  young  and  old. 

With  5000  watts  on  590  kilocycles — with  timely  pro- 
grams and  aggressive  promotion — WAGA  assures  maxi- 
mum response  to  your  sales  message  in  the  South's 
most  outstanding  market  .  .  .  Atlanta. 

WAGA 

ATLANTA 

5000  Watts  on  590  Kc     American  Broadcasting  Company. 
Represented  by  Headley-Reed. 


BROADCASTING 

The  Weekly   Jelp'       Newsmagazine  of  Radio 


SEATTLE  •  TACOMA 


COMMERCIAL  FISHING 
One  of  the  World's  Great  Fishing  Areas 


In  Seattle  alone  more  than  80,000,000  pounds  of  fresh  and  frozen  fish, 
including  salmon,  halibut,  herring,  various  cods,  sole,  crab,  and  oysters 
will  be  landed  in  1 945.  In  addition,  more  than  5,000,000  cases  of  canned 
salmon,  valued  at  about  half  a  billion  dollars  will  be  distributed  from 
Seattle  throughout  the  world.  Seattle  is  the  outfitting  center  for  most  of 
the  Northwest  Pacific  and  Alaskan  fisheries  and  fleets ...  in  round  figures, 
25,000  fishermen,  most  of  them  from  Washington  and  Northern  Oregon 
.  .  .  operating  approximately  1 3,000  craft. 

KIRO  is  the  only  50,000  watt  station  in  this  rich  market  ...  it  brings 
Columbia  Programs  to  Seattle  and  the  Pacific  Northwest. 


I    j3i£,0?'Ue*tcUcf,  Station 

f  SEATTLE,  WASH. 


THE  PACIFIC  NORTHWEST'S 
MOST  POWERFUL  STATION 

50,000  Watts 
710  kc 

CBS 

Represented  by 
FREE  and  PETERS,  Inc. 


Published  Weekly  by  Broadcasting  Publications,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg, 
Washington  4,  D.  C.         Telephone:  ME  1022 
IN  THIS  ISSUE  .  .  . 

RCA  Fires  Blast  at  Color  TV   15 

U.  S.  May  Seek  Treaty  at  NARBA  Parley__  15 

LaGuardio  Praises  Radio,  Hits  Newspapers   16 

NAB  Not  to  Boost  Assessments   16 

FM  Equipment  Costs  Show  Wide  Range   17 

Gillett  Sees  Need  for  5-kw  FM  Transmitter   17 

Court  Rules  Licensees  Retain  Program  Control  18 

Kansas  Farmers  Think  Radio  Does  Good  Job  18 

Time-Change  Headache   Is  Studied   18 

FM  Shifts  to  High  Band  in  Two  Weeks   20 

Public,  Gimbel's  View  Video  Results   22 

TV  Applications  Withdrawn   26 

Retailers  Condemn  Video  Wrangling   30 

International  Communications  Should  be 

Integrated,  Says   Porter   80 

Massachusetts  Stations  Argue  on  CP   84 

Table  on  Costs  of  FM  Equipment   86 

New  Allocation  Plan  Draws  Full  Support   95 

RFC  Plans  Improved  Handling   96 

U.  S.  Shortwave   Future  in   Balance   97 

RMA  Group  Sets  Satellite  Standard   97 

Hope  Voted  Top  in  Fame  Poll   97 

Manufacturers   Rush   Sets  by  Plane   99 


DEPARTMENTS 


Agencies   72 

Allied  Arts   58 

Commercial   58 

Editorial   54 

FCC  Actions   90 

Feature  of  Week   10 

Management   50 

Net  Accounts   64 

Sid  Hix  _1 


News   69 

Our  Respects  To —  54 

Production  66 

Programs  74 

Promotion  76 

Sellers  of  Sales  10 

Sponsors  60 

Technical  70 

 16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 
EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 
Art  King,  Managing  Editor;  J.  Frank  Beatty 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Ruf  us  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 
Jackson. 

BUSINESS 
MAURY  LONG,  Business  Manager 

Bob   Breslau,  Adv.  Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Cleo  Kathas. 
AUDITING:    B.    T.   Taishoff,   Catherine  Steele, 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 
Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  6-8366 
EDITORIAL :  Bruce  Robertson,  New  York  EMer; 

Edwin     H.     James,     Florence  '  Small,  Dorothy 

Macarow,  Doris  Gooch. 

ADVERTISING:  S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4116 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.,  Room  217.  GLadstone  7363. 
David  Glickman,  Manager;  Marjorie  Barmettler. 
TORONTO  BUREAU 


Broadcasting  Magazine  was  founded  in  1931  by 
Broadcasting  Publications  Inc.,  using  title:  BROAD- 
CASTING— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932 
Broadcast  Reporter  in  1933. 

•  Reg.  U.  S.  Pat.  Office 

Copyright  l9iS  by  Broadcasting  Publication* 


Page  6    •    December  17,  1945 


SUBSCRIPTION   PRICE:   $5.00  PES 


ROADCASTING    •  Telecastin 


LOOK  TO  NASHVILLE... 


Manufacturers  and  retailers  looking  toward  postwar  prospects  in  the 
South  have  their  eyes  on  Nashville  ...  for  Nashville  has  set  the  pace  for 
the  South  with  four  years  of  record-breaking  gains  in  population,  income 
and  retail  sales.  It  is  Tennessee's  only  A-l  city,  and  one  of  sixteen  A-1 
cities  in  the  nation.  The  rich  Nashville  market  area,  with  over  a  million 
prosperous  buyers,  is  covered  adequately  and  economically  by  WSIX — 
Nashville's  outlet  for  both  the  American  and  Mutual  networks  .  .  .  We 
will  be  glad  to  furnish  full  particulars  on  request.  Write  us — today! 


WSIX  offers: 

1.  Top  shows  of  both  American 
and  Mutual  networks  which 
guarantee  an  unusual  share  of 
the  radio  audience  in  this  area. 

2.  A  powerful  signal  at  low 
frequency — your  assurance  of 
a  wide  coverage  at  a  very  low 
cost  per  radio  listener. 

Add  it  all  up — entertainment, 
coverage  and  reasonable  rates 
— WSIX  has  what  it  takes  to 
put  across  your  sales  message. 

AMERICAN 
MUTUAL 


5,000  WATTS 
980  KILOCYCLES 


Represented  Nationally  by 
THE  KATZ  AGENCY,  INC. 


OADCASTING    •  Telecasting 


December  17,  1945    •    Page  7 


"jr 


«auscra>ed  on  *     crilicisffl  from 

Knight,  foe  in  trxeky 

„  «When  you  sPecl*      ^  show  to  revl 
TVieatre  -  reaWetoplaybact* 

t  do  it's  important  to  e(pu]?. 

^-^-^^ 

operate.  * 


2«XNeS.55'XS>^,'N  Canada 
rater  P.  L"'- 

WORLD'S  LARGEST  MANUFACTURER  OF  INSTANTANEOUS  SOUND  RECORDING  EQUIPMENT  AND  DISCS 


j  WLOL 

announces 
the  appointment  of 

NORMAN  BOGGS 

as  general  manager 
and  vice-president 

Effective  January  14,  1946 


WLOL  •  MINNEAPOLIS-ST.  PAUL  •  BASIC  MUTUAL 


Represented  by  Edward  Petry  Co..  Inc. 


I 


KFOK 


GORDON  GRAY.  General  Mqr 

HE IV IN  DRAKE,  5»ahonMqr 

BASIC  AMERICAN; 
MUTUAL  NETWORKS 


Page  10    •    December  17,  1945 


Feature  of  the  Week 


COMMEMORATING  the  fourth 
anniversary  of  Pearl  Harbor, 
WSYR  Syracuse,  Dec.  7,  presented 
a  special  V-Bond  program,  em- 
phasizing the  unique  role  many 
Syracusans  played  in  World  War 
II.  Titled  We  Interrupt  This  Pro- 
gram .  .  .  ,  hour  show  presented 
among  other  Syracusans,  former 
WSYR  announcer  Lt.  Bernard 
Stapleton,  believed  to  be  the  first 


Like  House  Afire 

SPEEDY  is  the  word  for  the 
comeback  of  WCNC  Eliza- 
beth City,  N.  C,  following 
the  fire  which  completely  de- 
stroyed the  transmitter  house 
and  equipment  Nov.  16.  On 
the  morning  of  Dec.  6  sta- 
tion was  back  on  the  air. 
While  off  the  air,  a  new 
transmitter  house  was  built 
and  installed,  a  new  console 
installed,  and  other  technical 
equipment  given  a  complete 
going  over.  Three  of  the  days 
were  spent  waiting  for  FCC 
permission  to  resume  opera- 
tion. Edd  Harris,  manager, 
pushed  the  work  along,  aided 
by  Grether  Bros,  of  Norfolk, 
and  C.  Ross  Askey,  WCNC 
chief  engineer. 


Lt.  Stapleton  (I)  interviewi 
Lillyman 


Capt. 


to  raise  an  American  flag  over  con- 
quered Tokyo,  and  Capt.  Frank 
Lillyman,  reputedly  first  American 
t#  land  in  Europe  on  D-Day.  They 
interviewed  each  other. 

Others  from  the  city  to  broad- 
cast on  the  show  were  Brig.  Gen. 
LeGrand  A.  Diller,  public  relations 
officer  with  Gen.  MacArthur  since 
1941;  Vadeboncoeur,  WSYR  com- 
mentator, who  is  said  to  have  first 
used  the  expression,  "Remember 
Pearl  Harbor";  Gen.  Pedro  Del- 
Valle,  Marine  Corps  general  who 
commanded  the  artillery  at  Pearl 
Harbor;  and  several  Syracusans  at 
Pearl  Harbor  interviewed  by 
NBC's  Jim  Wahl,  who  was  at  Pearl 
when  the  base  was  attacked. 


Sellers  of  Sales 


ACK  of  all  trades,  master  of 
many  is  a  thumb-nail  de- 
scription of  Beatrice  Gumbin- 
ner,  radio  head  of  Lawrence 
C.  Gumbinner  Advertising  Agen- 
cy, New  York. 

A  fourth  generation  New  Yorker, 
Bea  was  born  in  the  city  in  1915. 
She     attended     Mrs.  Wharton's 
finishing  school  for 
a  year  and  a  half, 
then  left  because  she 
didn't    like    it  and 
joined  New  York  U. 
for  a  half  year. 

As  a  youngster, 
when  other  children 
played  at  being 
nurses  or  doctors, 
Bea  pretended  she 
was  an  advertising 
executive.  She  grew 
up  to  see  her  child- 
hood dreams  come 
true. 

When  she  left 
school  in  1934  she 
joined  her  brother's 
advertising  agency 
as  "assistant  to  the 
office  boy."  Eventually,  she  worked 
up  to  the  position  of  stenographer. 
She  left  the  agency  for  two  years 
but  couldn't  stay  away  and  re- 
turned to  become  assistant  to 
Harry  Deutsch,  then  radio  director 
of  the  agency.  In  1939  when  he  left 
the  agency,  Bea  took  over  and  be- 
came and  still  is  radio  head.  Her 


BEATRICE 


duties  in  that  position  are  many 
and  varied.  She  buys  radio  time 
for  the  agency's  accounts.  She  does 
most  of  the  commercial  writing  by 
herself,  including  radio  scripts,  as 
well  as  spot  announcements.  She 
personally  services  the  clients  on 
detailed  campaigns. 

Miss  Gumbinner  at  present  is 
handling  radio  for 
Norwich  Pharmacal 
Co.,  Lyons  Ciga- 
r  e  1 1  e  s  and  "Pup- 
pies." the  agency, 
she  reveals,  is  ex- 
pecting several  more 
accounts  to  use  radio 
in  1946. 

Her  hobbies  in- 
clude horse-back 
riding  and  dogs.  She 
owns  a  smooth 
haired  terrier  called 
Boy.  He  is  10  years 
old  and  has  been 
with  her  since  he 
was  seven  weeks  old. 
Knitting,  too,  occu- 
pies some  of  her 
spare  time.  During 
the  war  she  knitted  countless 
sweaters  and  socks  for  soldiers.  She 
also  knits  her  own  stunning  tailored 
suits. 

She  is  a  member  of  the  Ra- 
dio Executives  Club  of  New 
York  and  the  Tumble-weed  Rid- 
ing Club  in  Bayside. 


Wilmington 
Delaware 


Virginia* 


&  nigW 


m  BASIC 


Represented  by 

raymebI 

elecastii10 


BROADCASTING    •  T 


Broadway  Hosiery  Shops 

Prove  It! 


Broadway  Hosiery  Shops,  whose  modernly  ap- 
pointed stores  are  located  throughout  Northern 
New  Jersey,  must  have  complete  coverage  in  Amer- 
ica's fourth  largest  market.  So,  in  August,  1929, 
these  famous  shops  hought  six  15-minute,  live- 
talent  programs  per  week  over  WAAT. 

For  SIXTEEN  years  "The  Broadwayites",  Vocal- 
ists and  Orchestra,  have  aired  their  smart  inter- 
pretations of  current  musical  "hits"  in  5,012 
consecutive  programs!  And  now,  having  just  re- 
newed for  the  17th  uninterrupted  year  of  broad- 
casting over  New  Jersey's  First  Station,  The  Broad- 
way Shops  continue  to  delight  hundreds  of  thou- 
sands of  listeners  with  6-half-hour  programs  every 
week,  because  they  know: 


WAAT  delivers 

more  listeners  per  dollar 

in  America's  4—  Largest  Market 

than  any  other  station— 

including  all  50,000  watters! 


•Jf-Do  you  realize  this  market 
contains  over  3Vz  million 
people;  more  than  these  14 
cities  combined:  Kansas 
City,  Indianapolis,  Roches- 
ter, Denver,  Atlanta,  Toledo, 
Omaha,  Syracuse,  Rich- 
mond,Hartford,Des  Moines, 
Spokane,  Fort  Wayne. 


(National  Representatives:  Radio  Advertising  Co.) 


DOLLAR  FOR  DOLLAR  NEW  JERSEY'S  BEST  RADIO  BUY 


IOADCASTING    •  Telecasting 


December  17,  1945    •    Page  11 


RADIO  STATION 

W  I  N  X 

THE  WASHINGTON  POST  STATION 

WASHINGTON,  D.  C. 

Announces 
the  appointment  of 

HEADLEY-  REED  CO 

NEW    YORK     CHICAGO     DETROIT  ATLANTA 
SAN  FRANSCISCO     LOS  ANGELES 

as 

National  Advertising 
Representatives 

EFFECTIVE  JANUARY   1,  1946 


Page  12    •    December  17,  1945 


BROADCASTING    •  Telecast! 


ONE 


OF     A     SERIES     PRESENTING     THE     MEN    WHO    MAKE    FREE    &    PETERS  SERVIC 


Bless  our 
souls — it's 


MANAGER,  SAN  FRANCISCO 
OFFICE 

Four  years,  University  of  California 
Eleven    years,    Commercial  Credit 
Company 

Free  &  Peters  since  September,  1935 


A.  Leo  Bowman! 


One  of  the  things  we  have  always  aimed 
at  here  at  F&P  is  the  acquisition  of  men 
whose  general  business  experience  would 
qualify  them  to  understand  and  really 
assist  in  the  problems  of  business  men. 
So  when  Leo  Bowman  decided  he  wanted 
to  join  up  with  F&P,  we  grabbed  him 
(and  his  business  experience)  for  our 
Chicago  Office,  where  he  served  two  years, 
before  we  sent  him  back  to  his  home  town 
as  Manager  of  our  San  Francisco*  Office. 

That's  a  typical  example  of  the  reason  why 
all  of  our  top-notch  men  are  more  than 
walking  rate-books.  Among  us,  we  share 
many  years  of  varied  experience  in  radio, 


advertising,  financial  organizations,  news- 
papers, utilities,  department  stores,  auto- 
motive industries,  etc.,  etc.,  etc.  When 
you  ask  us  for  an  opinion  or  some  infor- 
mation on  almost  any  problem  —  or  about 
any  industry —  we  can  usually  get  a 
more  or  less  expert  answer  for  you  from 
our  own  organization. 

Free  &  Peters  believes  that  the  best  contact 
the  radio  industry  can  maintain  with  you 
agencies  and  advertisers  is  to  offer  you 
the  daily  services  of  the  best,  most  ex- 
perienced, most  capable  men  obtainable. 
That's  the  way  we  work  in  this  group  of 
pioneer  radio-station  representatives. 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY   CIWC.fliNATI 

KDAL  DuLUTH 

WDAY  FARGO 

WISH  INDIANAPOLIS 

WJEF-WKZO     .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE   LOUISV.LLE 

WTCN   .    .    MINNEAPOLIS-ST.  PAUL 

'WMBD  PEORIA 

KSD  ST.   LOU  1 3 

WFBL  SYRACUSE 

.  .  .  IOWA  .  .  . 
WHO  .......     DES  MOINES 

WOC     ........  DAVENPORT 

KM  A  SHENANDOAH 

. . . SOUTHEAST . . . 

WCBM   BALTIMORE 

WCSC      ......  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

KOB  ALBUQUERQUE 

KEEW   BROWNSVILLE 

KRIS  CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  OKLAHOMA  CITY 

KTUL  TULSA 

.  .  .  PACIFIC  COAST  .  .  . 

KOIN  PORTLAND 

KIRO  SEATTLE 

and  WRIGHT-SONOVOX.  Inc. 


Free  &  Peters,  in. 

Pioneer  Radio  Station  Representatives 

Since  May,  1932 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  Grhwold St.  SAN 
Franklin  6373  Plaza  5-4130  Cadillac  1880  . 


Page  14    •    December  17,  1945 


FRANCISCO:  1  r  1  Sutter  HOLLYWOOD:  G^i  Hollywood  ATLANTA:  322  Palmer  Bldg. 
Sutter  4353  Hollywood  2151  Main  5667 


BROADCASTING    •  Telecast 


BROADCASTING 


VOL.  29,  NO.  25 


WASHINGTON,  D.  C,  DECEMBER  17,  1945 


$5.00  A  YEAR— 15c  A  COPY 


KCA  Fires  Blast  at  Color  Television 


Columbia  Counters 


Claims  Made 
By  Sarnoff 

BRUCE  ROBERTSON 


By 
1CA-N 


.-NBC  AND  CBS,  who  don't 
fee  eye-to-eye  on  television,  have 
owered  their  siege  guns  to  point 
Hank  range  and  are  fighting  in 
fee  open  now. 

:  Last  week,  in  a  presentation  that 
was  quietly  planned  behind  the 
penes,  RCA  took  a  group  of  se- 
pcted  guests  to  Princeton,  N.  J. 
there  engineers  of  the  manufac- 
.uring  company  demonstrated  color 


Other  important  stories  concern- 
tig  telecasting  may  be  found  on 
hges:  22,  26,  30,  82,  99. 


elevision  on  the  mechanical  prin- 
iple  and  improved  black-and-white 
adeo  on  the  electronic  principle. 
j|*hey  concluded  that  black  and 
Write  is  ready  for  the  home — that 
fblor  is  five  years  away. 

Kesten  Counters 

Paul  W.  Kesten,  CBS  executive 
pee  president,  who  did  not  attend 
pe  demonstration,  countered  from 
ew  York  immediately  with:  "The 
monstration  is  a  splendid  answer 
the  Columbia  challenge  of  April 
44  that  all  manufacturers  focus 
eir  technical  skills  on  perfecting 
lor  television.  We  are  delighted 
know  that  one  of  the  country's 
Ig  manufacturers  has  gone  so  far 
iward  color  television  in  the  high 
requencies." 

I  Of  RCA's  five  year  estimate,  Mr. 
lesten  commented,  "That  is  a  very 
afe  estimate.  It  is  from  three  to 
bur  years  longer  than  we  believe 
|  will  take." 

j  RCA's  move,  despite  protesta- 
lons  by  Brig.  Gen.  David  L.  Sarn- 
fr  that  he  did  not  wish  to  engage 
I  an  altercation  with  those  who 
jelieved  color  television  would  come 
[this  evening  or  tomorrow,"  pre- 
iously  was  intended  to  answer  the 
!BS  contentions  that  the  network 
ad  experimented  successfully  with 
olor  video  in  high  frequencies. 

The  RCA  demonstration  of  color 
t  Princeton  was  conducted  in  the 
»igh  frequencies.  It  was  conducted 
ti  the  mechanical  principle,  using 
winning  filters  of  the  basic  hues. 
^  these  respects,  it  compared  with 
le  demonstrations  heretofore  pre- 

nted  by  CBS.  RCA  used  live  tal- 

ROADCASTING    •  Telec 


ent.  Most  CBS  demonstrations  have 
employed  slides  or  film. 

What  CBS  will  do  to  counter  the 
RCA  barrage  may  be  known  within 
two  weeks,  when  the  former  has 
scheduled  its  first  public  demon- 
stration of  the  discoveries  it  an- 
nounced before  the  FCC  in  October. 
[Broadcasting,  Oct.  15]. 

Both  RCA  demonstrations  were 
conducted  by  beamed  radio,  not  by 
line. 

Transmissions  of  black  and  white 
were  made  from  WNBT  New 
York,  NBC's  station  atop  the  Em- 
pire State  Bldg.,  to  Princeton  Inn, 
a  distance  of  47  miles.  The  color 
video  was  transmitted  from  RCA 
Laboratories  to  the  Inn,  two  and 
one-half  miles. 

Stereoscopic  pictures  in  color 
were  introduced  during  the  dem- 
onstration. The  three-dimensional 
effect  was  attained  by  use  of  spe- 
cial polarized  camera  filters  with 
spectators  viewing  the  images 
through  polarized  glasses.  Dra- 
matic effects  employed  to  highlight 
t^e  three  dimensional  feature  in- 
cluded pictures  of  cigarette  smoke 
floating  toward  the  camera  lens, 
creating:  the  illusion  at  the  receiv- 
ing end  that  it  was  drifting  into 
the  room. 

The  televised  pictures  in  black 


Button,  Button 

RCA's  President  Sarnoff  in 
addressing  guests  at  the 
Princeton  demonstration  com- 
pared color  in  relation  to 
video  with  buttons  added  to  a 
coat.  He  agreed  that  the  com- 
bination makes  a  better  prod- 
uct, but  added,  "Only  those  in 
the  button  business  think  that 
they've  made  a  new  suit  of 
clothes  by  the  addition." 


and  white  were  brilliant  enough  to 
be  seen  in  a  fully  lighted  room. 
RCA  engineers  said  this  advance 
was  made  possible  through  develop- 
ment of  improved  Kinescopes. 
Black  and  white  images  were  re- 
produced on  screens  as  large  as  a 
newspaper  page  and,  according  to 
observers,  were  as  faithful  in  re- 
production as  present-day  motion 
pictures. 

The  demonstration,  conducted  by 
Dr.  E.  W.  Engstrom,  director  of 
research  at  the  Laboratories, 
showed  the  differences  between  pre- 
war and  present  video  reception. 
A  pre-war  receiver  equipped  with 
a  12-inch  tube  and  a  mirror  top 


was  placed  beside  one  of  the  new 
receivers  possessing  the  wartime- 
improved  tube.  As  lights  were 
brightened  in  the  room,  the  post- 
war receiver  continued  to  show  a 
picture  with  high  definition  and 
clarity;  the  pre-war  receiver's  pic- 
ture darkened  and  became  indis- 
tinct. 

Most  vivid  pictures  were  pro- 
duced on  the  direct  viewing  models. 

Sarnoff  Speaks 

Addressing  the  assembled  guests 
att  the  demonstration,  Gen.  Sarn- 
off, president  of  RCA,  said: 

"Our  research  men  have  built  a 
practical  all-electronic  television 
system  for  the  transmission  and 
reception  of  excellent  pictures  in 
black  and  white.  There  is  every 
reason  why  television  should  go 
ahead  as  a  service  to  the  public." 

He  pointed  out  that  the  FCC  had 
allocated  frequencies  for  commer- 
cial television.  He  said  further 
technical  advances  in  the  art  would 
be  forthcoming  from  the  labora- 
tories, but  asserted  that  to  await 
those  developments  would  be  deny- 
ing the  art  to  the  American  public 
now. 

In  this  observation,  of  course,  he 
(Continued  on  page  101) 


U.S.  May  Seek  Treaty  at  NARB  A  Parley 

Meet  Takes  On  Added 
Importance   as  Cuba 
Demands  Changes 


By  SOL  TAISHOFF 

A  FULL  DRESS  "treaty  confer- 
ence" of  North  American  nations, 
to  consider  revision  of  the  so-called 
"Havana  Treaty,"  controlling 
standard  broadcast  allocations 
among  the  North  American  nations, 
is  possible  in  Washington  in  early 
January,  it  was  learned  authorita- 
tively last  week. 

Originally  planned  as  an  "engi- 
neering" session,  to  consider  de- 
mands of  Cuba  for  additional 
standard  band  facilities,  the  proj- 
ected conference  may  take  on  full 
diplomatic  status,  in  view  of  the 
expiration  of  the  Havana  Treaty 
on  March  29  under  its  own  terms. 
Tentatively,  the  conference— likely 
to  run  two  weeks — is  scheduled  for 
the  first  week  in  January.  Such 
a  proposal  has  been  made  tele- 
graphically by  the  State  Dept.  to 
the     signatory     nations — Canada, 


Mexico,  Cuba,  Haiti.  Dominican 
Republic,  Newfoundland  and  the 
Bahamas. 

Last  Friday  the  FCC  informally 
urged  the  State  Department  to  re- 
tain the  conference  on  an  "interim 
agreement"  level,  with  any  excep- 
tions to  the  five-year-old  treaty  to 
be  accomplished  through  diplomatic 
exchanges.  This  would  obviate  the 
need  of  Senate  ratification  and 
would  hold  only  until  a  formal  con- 
ference is  held.  This  was  proposed, 
it  was  learned,  on  the  ground  that 
insufficient  time  remains  to  prepare 
for  a  full-scale  treaty  revision  by 
early  January  even  if  reduced  to 
minimum  changes.  At  the  State 
Dept.  it  was  said  final  determina- 
tion as  to  whether  a  new  treaty 
oi-  an  interim  agreement  would  be 
sought  will  depend  upon  develop- 
ments this  week. 

Only  Canada  Has  Replied 

Thus  far,  only  Canada  has  re- 
plied and  has  agreed  to  the  early 
January  date.  Because  Cuba  was 
instrumental  in  forcing  the  orig- 
inal engineering  conference,  having 


made  its  demands  at  the  Third  In- 
ter-American Radio  Conference  in 
Rio  de  Janeiro  last  September,  it 
was  expected  it  promptly  would  ac- 
cede to  the  suggested  date.  Whether 
Mexico  would  agree  to  such  short 
notice  appeared  questionable,  but 
State  Dept.  officials  are  hopeful  the 
other  nations  will  accept  promptly. 

The  Havana  Treaty  became  effec- 
tive on  March  29,  1941  for  a  five- 
year  period.  It  resulted  in  the  shift- 
ing of  approximately  800  of  the 
some  900  standard  stations  then  on 
the  air  in  the  United  States  and 
provided  for  substantially  increased 
clear  and  duplicated  facilities  for 
Canada,  Mexico  and  Cuba. 

Acquiescence  to  the  Cuban  de- 
mands would  result  in  serious  com- 
plications to  standard  broadcast 
service  in  the  United  States  and 
possibly  in  Canada  and  Mexico,  en- 
gineers pointed  out.  Use  of  direc- 
tional antennas  would  be  entailed 
in  virtually  every  instance,  but  it 
was  recalled  that  following  the 
1941  reallocation  necessitated  by 
the  Havana  Treaty,  a  number  of 
{Continued  on  page  100) 

December  17,  1945    •    Page  15 


LaGuardia  Praises  Radio.  Hits  Press 


Mayor  Tells  People 
They  Can  Rely 
On  Newscasts 

By  EDWIN  H.  JAMES 

THE  SPECTER  of  a  pudgy  fore- 
finger waggling  in  front  of  its  face 
haunted  the  New  York  press  last 
week  after  Mayor  Fiorello  H.  La- 
Guardia, long-time  angry  critic  of 
newspaper  policies,  gave  tit-for- 
tat  to  four  newspaper  and  maga- 
zine writers  who  baited  him  Dec. 
7  on  Mutual's  Meet  the  Press. 

Scarcely  three  questions  had  been 
fired  at  the  Mayor  when  news- 
papermen listening  in  knew  by  the 
trajectory  of  his  replies  that  Ra- 
diophile  LaGuardia's  pouting  eyes 
were  looking  through  sights  which 
were  zeroed  in  on  his  favorite  tar- 
get. Radiomen  comfortably  sat 
back  to  hear  him  larrup  the  press, 
praise  radio. 

Lawrence  E.  Spivak,  editor  of 
the  American  Mercury,  drew  the 
Mayor's  first  fire,  which  ricochetted 
toward  New  York  publishers. 
Asked  Mr.  Spivak:  "...  you  seem 
to  have  put  the  fear  of  God  into  the 
City  Hall  reporters  and  their  edi- 


tors .  .  .  Can  you  explain  why?" 

"Oh,  I  don't  think  I  put'  the  fear 
of  God  into  the  reporters,"  said 
the  Mayor.  "Their  publishers  did 
that." 

The  Mayor's  complaint:  Some- 
where between  his  office  and  the 
printing  press  stories  have  become 
distorted.  "I  give  the  facts  straight, 
and  they  (reporters)  get  it 
straight,  and  they  report  it 
straight,  but  when  I  read  it  in  the 
papers  it  isn't  that  way." 

Bridled  Dorothy  Thompson,  gray- 
haired  omniscience  of  the  column 
world:  "...  the  idea  that  the 
publisher  comes  down  and  looks  at 
every  newspaper  story  and  slants 
it  .  .  .  It's  nonsense.  It's  slanted 
by  the  reporter,  if  it's  slanted  at 
all." 

"That,"  said  the  Mayor,  "hasn't 
been  my  experience."  Columnist 
Thompson  stood  her  ground.  "I'll 
tell  you  how  I  know,"  Mr.  LaGuar- 
dia continued.  "I  know  what  I  told 
the  reporters.  I  know  that  the  re- 
porters have  reported  it  accurately, 
and  I  happen  to  know  the  views  of 
the  publishers  of  the  papers." 

The  explanation,  Miss  Thompson 
said,  did  not  satisfy  her,  but  before 
she  could  pursue  the  point,  Tex 
McCreary,  onetime  New  York  Mir- 
ror staffman  now  on  terminal  leave 


MBS  SCHEDULES  70,000  MI.  HOOKUP 


STANDARD  OIL  Co.  (N.  J.)  and 
associated  companies  will  sponsor 
a  Christmas  morning  program  of 
conversations  between  American 
servicemen  who  are  still  abroad 
and  their  families  at  home.  Pro- 
gram will  be  broadcast  on  Mutual 
10:05-11  a.m.  Christmas  morning. 
Two-way  conversations  between 
members  of  our  armed  forces  in 
England,  France,  Germany,  Ha- 
waii, Guam,  Philippines  and  Japan 
and  their  families  in  various  points 
in  the  U.  S.  will  make  up  the  pro- 
gram, involving  some  70,000  miles 


of  wire  and  radio  hookups,  believed 
to  be  the  most  extensive  special 
fe'vents  program  ever  broadcast. 
More  than  60  radio  engineers  will 
be  used  to  make  the  various  neces- 
sary connections. 

Bill  Slater  will  m.c.  on  the  pro- 
gram. The  sponsor's  commercials 
will  be  kept  free  of  sales  talk  and 
will  be  completely  institutional  in 
tone.  Marschalk  &  Pratt,  New 
York  agency  which  handles  the 
Esso  Reporter  broadcasts,  is  in 
charge  of  arrangements  on  this 
Christmas  day  broadcast. 


Drawn  for  Broadcasting  by  Sid  Hix 
"He's  gone  surplus  property  nuts!  He  just  can't  resist  a  bargain!" 

Page  16    •    December  17,  1945 


as  a  lieutenant  colonel  in  Army 
public  relations,  interposed.  "Have 
you  ever  been  misquoted?"  he 
asked. 

The  Mayor's  affirmative  was 
strong. 

"When?"  asked  Mr.  McCreary. 
The  Mayor's  answer  was  this  time 
a  wild  shot:  "Oh,  yesterday  and 
maybe  tomorrow  morning." 

Talk  swung  then  to  the  Mayor's 
understanding  of  the  responsibili- 
ties of  a  free  press.  Said  he:  "A 
free  press  must  be  a  truthful  press. 
I  (have)  said  that  a  democracy 
cannot  survive  without  a  free 
press  .  .  .  that  an  owner  hasn't 
the  right  to  use  the  news  columns 
in  order  to  inject  his  particular 
views  on  any  particular  issue  or 
subject." 

From  PM's  managing  editor, 
John  Lewis,  came  the  next  poser: 
How  can  the  people  protect  them- 
selves against  "publishers  who  use 
freedom  of  the  press  as  freedom  of 
falsehoods?" 

"Very  elementary,  Doctor  Wat- 
son," cracked  the  Mayor.  "Not  buy 
their  papers." 

"Yes,"  said  Mr.  Lewis,  "but  a 
lot  of  us  are  like  Will  Rogers.  All 
we  know  is  what  we  read  in  the 
papers;  so  how  do  we  know  what 
the  truth  is?" 

"Listen  to  the  radio,"  said  the 
ebullient  Mayor. 

Newspaperman  McCreary  was 
not  sure  the  truth  could  be  found 
on  the  air.  Radio,  he  said,  is  "at  the 
mercy  of  a  politically  appointed 
Federal  commission."  What  he 
wanted  to  know  was:  Could  a 
system  operating  under  control  of 
such  a  commission  offer  better 
guarantee  of  freedom  of  express- 
ing an  idea  than   a  competitive 


"Yes,"  said  the  Mayor,  "because 
after  all  the  commission  is  the 
creature  of  law,  and  law  is  enacted 
by  the  representatives  of  the  people 
in  Congress  .  .  .  And  the  fact  re- 
mains, sir,  that  if  I  get  up  and 
make  a  statement — attack  any  in- 
dividual —  that  radio  commission 
will  force  that  station  to  give  an 
equal  time  ...  to  an  opponent.  If 
a  newspaper  makes  a  false  state- 
ment with  a  great  big  eight-column 
headline,  and  it's  all  wrong,  you'll 
find  about  10  days  later,  a  little 

Sawyer  Resigning 

CHARLES  SAWYER,  U.  S.  Am- 
bassador to  Belgium,  announced 
Thursday  after  a  conference  with 
President  Truman  that  he  would 
resign  shortly  to  resume  private 
law  practice  in  Cincinnati  [Closed 
Circuit,  Nov.  26].  Mr.  Sawyer, 
who  took  the  diplomatic  post  in 
1944,  operates  WING  Dayton  and 
WIZE  Springfield,  O.,  as  well  as 
several  newspapers  in  Ohio.  He 
formerly  was  vice  president  and 
general  counsel  of  the  Crosley 
Corp.,  Cincinnati,  and  was  Demo- 
cratic National  Committeeman 
from  Ohio  for  several  years. 


bit  of  a  column:  'We're  very  sorry 
to  say  that  we  were  in  error.'  And 
nobody  can  find  it." 

Next  question  was :  Will  Mr.  La- 
Guardia give  opponents  a  chance 
to   answer   whatever   charges   he  iQ 
makes    on    his    Liber%-sponsored  an 
ABC  show  which  begins  Jan.  6? 

"Why,  of  course,"  he  said. 

"On  your  program?"  asked  AnJ « 
nouncer  Bill  Slater. 

"Why,  of  course." 

Mr.  Lewis  wanted  to  know  if  thelasi 
Mayor  thought  that  radio  stations 
— which  "aren't  supposed  to  havt|ca: 
editorial    policies" — should  adop 
them. 

"I  don't  know  about  a  statior)  nt 
having  an  editorial  policy,"  said  fa; 
the  Mayor.  "I  know  one  network  nc 
that's  going  to  have  expression  oij  er 
opinion  of  one  individual  aftei 
Jan.  1."  . 

"And  that  will  be  free  expression 
will  it,  Mayor?"  asked  Mr.  Lewis 

"I'll  tell  the  world  it  will,"  saic 
the  Mayor. 


w 

NAB  Not  to  Boost 

I  ms: 

Membership  Dues;;; 

EMBARKED  on  a  program  great j  P 
ly  expanding  its  service  to  broad  sti 
cast  stations,  NAB  will  be  able  U  iqu: 
operate  next  year  without  increasJ  ge 
ing  dues  to  be  paid  by  the  memberi  hue 
ship.  j  eal 

This  fact  developed  during  th*  lio 
Dec.  13-14  meeting  of  the  associa  ipe; 
tion's  finance  committee  at  Wash  n 
ington  headquarters.  The  commit!  :ide 
tee  will  recommend  to  the  boarc  — 
of  directors  that  present  dues  b«nr 
continued  in  1946.  |&L 

Operating  budget  of  the  NAlFf 
will  be  considerably  increased^ 
should  the  board  accept  committer 
recommendations.  It  will  totaj  ^ 
about  $650,000  for  1946.  The  asso  0 
ciation  was  able  to  operate  thi  g8 
year  with  a  surplus  despite  open|  ^ 
ing  of  the  expansion  program  Octj  >re 
1  with  naming  of  Judge  Justii  ^ 
Miller  as  president  and  A.  D.  Will  ^ 
lard  Jr.  as  executive  vice-president  m 
The  board  will  meet  Jan.  3-4  in  Lo  u 
Angeles. 

New  services  already  in  opera)  pra 
tion  include  the  expanded  Depart  jenf 
ment  of  Broadcast  Advertising  |ei) 
under  Frank  E.  Pellegrin.  J.  Allei  )res 
Brown,  former  general  manager  oj|e 
WFOY  St.  Augustine,  Fla.,  is  servjjfj 
ing  small  market  stations  and  Hugkai 
M.  Higgins,  recently  of  Army  Ai  ^ 
Forces,  is  in  charge  of  sales  pro[ori) 
motion.  A  third  assistant  in  charg 
of  retail  advertising  is  to  be  ap  ,ap( 
pointed  in  the  near  future.  )Wl 

New  activities  are  planned  b;  nar 
the  Dept.  of  Public  Relations  10% 
which  is  under  direction  of  Ed  hold 
ward  M.  Kirby,  public  relation  phy. 
counsel  retained  by  the  NAB.  Th)i]t 
department  will  be  expanded  i  H 
Washington  and  New  York  to  pro  nitt 
vide  more  extensive  facilities  fo  Roo< 
(Continued  on  page  86)  'ion 


BROADCASTING    •  Telecastin 


Investment  Required  for  FM  Surveyed 


FCC   Finds  Equipment 
Costs  Less  Than 
In  1944 

(Table  of  Costs  Page  86) 
^EQUIPMENT  for  an  FM  station 
;an  be  purchased  at  prices  rang- 
ing from  $6,420  to  $85,110,  depend- 
ing on  power  of  station,  and  can 
je  delivered  by  manufacturers  in 
ive  to  fourteen  months  from  date 
)f  order,  according  to  a  survey 
,ast  week  by  the  FCC. 

Results  of  the  survey  were  re- 
eased  simultaneously  by  Sen.  Glen 
EL  Taylor  (D-Ida.)  who  requested 
;he  study  be  made  for  the  Senate 
Small  Business  Committee.  Sen. 
Taylor  declared  the  findings  should 
mcourage  small  businessmen  to  en- 
%er  FM  and  urged  prospective  appli- 
:ants  to  file  for  licenses  while  fre- 
juencies  are  still  available. 

Costs  Less  Than  Realized 

"The  survey  reveals,"  he  said, 
'that  the  cost  of  equipping  a  sta- 
;ion  is  far  less  than  most  people 
-ealize,  and  that  radio  broadcasting 
s  well  within  the  reach  of  small 
jusiness  enterprise,  farm  groups, 
:ooperatives,  labor  unions,  and  edu- 
:ational  institutions." 

Pointing  out  that  manufacturers' 
istimates  for  cost  of  principal 
:quipment  for  a  250  w  station  aver- 
ige  less  than  $10,000,  to  which 
nust  be  added  such  expenses  as 
•eal  estate,  construction  and  stu- 
lio  furniture  before  a  station  can 
jperate,  Sen.  Taylor  said,  "this 
ow  cost  for  the  static-free,  high 
'idelity    FM   transmitting  equip- 


ELLIOTT  ROOSEVELT 
FP  OF  NEW  STATION 

CALL  LETTERS  will  be  assigned 
Shortly  to  a  new  250-w  station  on 
5L450  kc,  granted  Dec.  6  by  the  FCC 
jso  Camden  (Ark.)  Radio  Inc. 
1  [Broadcasting,  Dec.  10],  in  which 
'Elliott  Roosevelt,  son  of  the  late 
'President,  is  a  5%  stockholder  and 
Vice  president. 

W.  E.  Hussman,  former  business 
'nanager  of  Texarkana  Newspapers 
r]nc,   the  News-Times  Publishing 
Do.,  El  Dorado,  Ark.,  and  the  New 
t^ra,  Hot  Springs,  and  vice  presi- 
dent   of    Arkansas    Dailies  Inc., 
Memphis    advertising    agency,  is 
!eif president  and  45%  stockholder  of 
;he  Camden  firm.  B.  T.  Fooks,  head 
)f  a  soft  drink  manufacturing  firm 
)earing  his  name,  a  20%  holder, 
['also  a  vice  president.  Leon  Wilson, 
« 'ormerly  of  the  News-Times  Pub- 
|3  ishing  Co.  and   Southern  News- 
papers Inc.,  Hot  Springs,  is  7% 
>wner  and  director-treasurer;  La- 
nar  Smead,  Camden  attorney,  owns 
.0%  and  is  secretary.  Other  stock- 
Ill  lolders  are  Dr.  R.  R.  Dobbins,  local 
physician,  3%,  and  J.  D.  Reynolds, 
>il  man,  10%. 

Mr.  Wilson  said  firm  incorporated 
vith  $10,000  in  stock  and  that  Mr. 
loosevelt  had  paid  his  subscrip- 
ion  in  full. 


ment  means  that  it  is  possible  for 
ownership  in  the  FM  band  to  be 
widely  dispersed. 

"Nothing  would  be  more  unheal- 
thy for  the  future  of  free  speech 
and  open  and  fair  discussion  of 
public  issues  than  to  allow  the  con- 
trol of  this  new  FM  broadcasting 
to  become  concentrated  in  the 
hands  of  a  few  people,"  he  con- 
tinued, expressing  hope  that  many 
newcomers  would  be  attracted  to 
FM  to  provide  diversified  service 
to  the  country. 

In  addition  to  the  major  items 
of  equipment,  Sen.  Taylor  listed 
the   following    additional  factors 

COST  of  equipping  FM  stations, 
surveyed  by  FCC,  was  reported 
last  week  to  be  less  than  popularly 
believed  and  Well  within  reach  of 
small  business,  farm,  labor  and 
other  groups. 


which  must  be  considered  in  plan- 
ning a  station:  real  estate,  studio 
and  transmitter  furnishings,  tow- 
er construction,  and  engineer  and 
attorney  fees. 

Based  on  reports  received  last 
month  from  principal  equipment 
makers,  the  survey  reveals  that  the 
limiting  time  factor  in  establishing 
an  FM  station  is  the  transmitter  de- 
livery date.  Initial  deliveries  on 
old  orders  will  be  made  between 
January  and  August  but  an  order 
for  a  250  w  transmitter  placed  last 
month  cannot  be  filled  until  June, 
it  was  shown. 

Principal  Items  Cheaper 

Principal  items  of  equipment  for 
operating  a  station  in  the  new 
band,  the  Commission  pointed  out, 


"will  cost  substantially  less  even 
under  postwar  conditions  than  the 
estimates  made  for  such  equipment 
in  the  old  42-50  mc  band  in  1944." 

Estimated  costs  for  the  six 
major  items  of  broadcast  equip- 
ment for  a  250  w  station  ranged 
from  a  minimum  of  $6,420  to  a 
maximum  of  $14,500,  or  a  median 
of  $9,508.  The  items  include  trans- 
mitter, antenna  (excluding  sup- 
porting structures),  control  con- 
sole, remote  pickup  (wire  lines), 
turntable  and  monitor.  Median  esti- 
mate for  a  1  kw  station  is  $14,758, 
for  3  kw  $17,858,  for  10  kw  $27,308, 
and  for  50  kw  $80,558. 

Estimated  costs  of  a  250  w  trans- 
mitter ranged  from  a  low  of  $3,800 
to  a  high  of  $5,940,  or  a  median  of 
$4,500.  For  a  1  kw  transmitter  the 
median  is  $9,200,  for  3  kw  $12,300, 
for  10  kw  $21,750,  and  for  50  kw 
$75,000. 

The  median  estimate  for  three 
selected  items  of  broadcast  equip- 
ment (transmitter,  antenna  and 
control  console)  for  1  kw  station 
was  given  by  the  FCC  survey  as 
$12,700,  as  compared  with  the  aver- 
age estimate  of  General  Electric 
Co.  in  1944  for  the  same  items  of 
$20,000.  On  a  3  kw  station  the  cur- 
rent median  estimate  is  $16,350  as 
compared  to  the  1944  average  cost 
of  $26,250;  on  10  kw  $25,800  com- 
pared with  the  1944  price  of  $30,- 
000;  and  on  50  kw  $79,050  com- 
pared to  $102,000. 

The  Commission  survey  showed 
considerable  variation  in  delivery 
dates  given  by  transmitter  manu- 
facturers. Only  two  were  able  to 
make  delivery  on  November  orders 
for  250  w  units  before  next  June 
while  a  third  cannot  fill  orders  be- 
fore early  1947. 


FCC  Requirements  Create  'Real  Need' 
For  5-KW  FM  Transmitter,  Gillett  Says 


By  GLENN  D.  GILLETT 
Consulting  Radio  Engineer 

DUE  especially  to  the  FCC's  rules 
for  metropolitan  stations  a  real 
need  for  a  5-kw 
FM  transmitter 
has  now  developed. 

A  metropolitan 
FM  station  is  re- 
quired to  radiate 
20  kw  from  an  ef- 
fective height  of 
500  feet,  or  less, 
if  no  500-foot  ele- 
vation is  avail- 
able. In  much  of  the  United  States 
it  will  be  difficult  to  find  sites  where 
an  effective  antenna  elevation  of 
more  than  500  feet  is  available. 

The  average  maximum  antenna 
gain  proposed  for  turnstile  an- 
tennas commercially  available  is 
about  5.  Usually,  the  transmission 
line  efficiency  between  the  antenna 
and  the  transmitter  will  run  in  the 
neighborhood  of  80%.  Thus  a 
transmitter  power  of  5  kw  is  re- 
quired. With  this  antenna  gain  and 


Mr.  Gillett 


a  reasonable  transmission  line  effi- 
ciency an  effective  antenna  height 
of  about  800  feet  must  be  securel 
before  the  FCC  requirements  for  a 
metropolitan  FM  station  can  be 
met  with  a  3-kw  transmitter. 

A  5-kw  FM  transmitter,  with  a 
permissible  overload  capacity  of 
10%,  would  give  a  maximum  avail- 
able power  of  5.5  kw.  This  value 
is  the  geometric  minimum  between 
the  3  and  10-kw  transmitter  rat- 
ings now  offered  commercially. 

A  3-kw  transmitter  will  cost  in 
the  neighborhood  of  $12,500  and  a 
10-kw  transmitter  about  $22,500. 
On  this  basis  a  5-kw  should  cost 
about  $16,500. 

The  increased  cost  of  operating  a 
10-kw  transmitter  as  compared  to 
a  3-kw  transmitter  will  run  between 
$5,000  and  $10,000  per  year,  de- 
pending on  the  hours  operated; 
whereas  a  5-kw  transmitter  should 
cost  on  the  same  basis  only  between 
$2,000  and  $4,000  more  a  year  to 
operate  than  a  3-kw. 

If  we  assume  that  half  the 
metropolitan  FM  stations  allocated 


MR.  NEFF 

WALTER  J.  NEFF,  partner  in 
Neff-Rogow,  New  York  advertis- 
ing agency,  until  last  November, 
and  former  sales  manager  of  WOR 
New  York,  died  suddenly  Dec.  9  on 
his  farm  at  East  Otis,  Mass.,  of  a 
heart  attack. 

Mr.  Neff  had  disposed  of  his 
interest  in  Neff-Rogow  to  his  as- 
sociate, William  Rogow,  former 
WOR  salesman,  last  November  and 
had  retired  to  his  farm,  Neff  Acres, 
in  the  Berkshires.  The  funeral  was 
held  last  Wednesday  at  Lee,  Mass. 

One  of  the  best-known  figures  on 
the  commercial  side  of  radio,  Mr. 
Neff  was  a  native  of  Detroit.  He 
had  started  in  radio  in  1922  as  a 
singer  with  the  pioneer  WWJ  De- 
troit. In  1924  he  joined  WAHG, 
now  WABC  New  York,  as  broad- 
cast director  and  in  1926,  with  the 
late  Tex  Rickard,  he  launched 
WMSG  as  official  mouthpiece  of 
Madison  Square  Garden.  Before 
joining  WOR  in  1928  as  an  an- 
nouncer, he  was  program  director 
of  WMCA  New  York.  He  became 
head  of  WOR  sales  in  1934. 

Neff-Rogow  was  launched  in 
1936  by  the  two  WOR  executives. 
The  agency  specialized  largely  in 
radio.  Among  its  top  accounts  are 
Abraham  &  Straus,  Brooklyn;  J. 
W.  Beardsley's  Sons,  Newark; 
Bond  Stores,  New  York;  Filtrex 
Co.,  Elizabeth,  N.  J.;  Joseph  Mar- 
tinson &  Co.,  New  York;  Melville 
Shoe  Corp.,  New  York;  Sears  Roe- 
buck &  Co.  Boston;  Young's  Hat 
Stores,  New  York. 

Mr.  Neff  is  survived  by  his  wife, 
Claire,  who  was  his  secretary  while 
at  WOR,  and  a  son. 

in  Area  One,  and  that  there  are  as 
many  more  in  the  rest  of  the 
United  States  who  could  effect  such 
savings  by  the  use  of  a  5-kw  trans- 
mitter instead  of  a  10,  the  total 
saving  would  amount  to  about 
three-quarters  of-  a  million  dollars 
initially,  and  as  much  more  each 
year  thereafter.  That  ain't  hay. 


JROADCASTING    •  Telecasting 


December  17,  1945    •    Page  17 


Time-Change  Headache  Is  Studied 


Affiliates  of  NBC,  ABC 
Launch  Separate 
Campaigns 

NATIONWIDE  attack  on  the  day- 
light saving  time  headache,  sched- 
uled to  recur  next  April  when  a 
large  number  of  cities  will  advance 
time  an  hour,  began  to  take  shape 
last  week  as  two  unconnected  cam- 
paigns got  under  way. 

First  step  was  agreement  of 
American  affiliates  in  District  2 
of  the  network,  meeting  in  Detroit, 
that  the  problem  must  be  ap- 
proached from  a  national  view- 
point. They  decided  to  start  con- 
tacting other  network  affiliates  to 
bring  them  into  a  coordinated  drive. 

Second  action  was  circulation  of 
a  roundup  questionnaire  on  the 
subject  by  a  group  of  NBC  affili- 
ates. This  questionnaire  has  been 
sent  to  all  network  affiliates. 
National  Basis 

The  American  affiliate  group — 
Network  Stations  Planning  &  Ad- 
visory Committee — met  at  the  call 
of  H.  Allen  Campbell,  WXYZ  De- 
troit, the  chairman.  Daylight  time 
occupied  a  good  share  of  the  ses- 
sion, culminating  in  the  suggestion 
that  Mark  Woods,  American  presi- 
dent, meet  with  other  network  he^ds 
to  give  the  affiliates  the  benefit  of 
their  combined  thinking  on  the  sub- 
ject. Mr.  Woods  attended  the  meet- 
ing, along  with  other  network 
executives. 

The  American  stations  felt  that 
one  big  network  affiliate  group,  op- 
erating on  a  national  basis,  would 
be  able  to  make  its  voice  heard.  Past 
complaints  about  network  opera- 
tion on  daylight  time  during  the 
summer  were  unorganized  and  little 


progress  was  made  in  attacking  the 
problem.  Independents  will  be  in- 
vited to  join  with  affiliates. 

Similar  sentiment  has  been  de- 
veloping among  other  affiliate 
groups  at  meetings  with  officials  of 
other  networks.  From  one  of  these 
meetings  came  the  roundup  ques- 
tionnaire, which  was  drafted  inde- 
pendently of  the  American  affiliate 
group. 

Third  Plan 

The  questionnaire  explains  that 
in  an  effort  to  seek  a  solution  of  the 
problem  the  group  was  surveying 
affiliates  of  all  networks  to  obtain 
industry  data  and  suggestions. 
From  this  material  may  be  devised 
a  formula  for  national  handling  of 
daylight  saving.  The  questionnaire 
asks  if  the  community  remains  on 
standard  time  the  entire  year  or 
uses  daylight  saving  time  in  the 
summer;  if  station  is  satisfied  to 
have  its  schedule  conform  to  New 
York  City's  change  in  time;  if  sta- 
tion would  prefer  all  network  pro- 
grams to  be  broadcast  on  standard 
time  regardless  of  time  status  at 
place  of  origin;  if  station  has  lost 
revenue  in  the  past  because  of  day- 
light time;  population  and  radio 
homes  in  primary  area ;  suggestions 
for  handling  of  the  time  change 
problem. 

A  third  plan  was  in  the  discus- 
sion stage  in  Detroit  last  week, 
where  suggestion  was  offered  that 
all  stations  in  the  city  get  together. 
A  meeting  had  been  planned  by  De- 
troit stations  last  October  but  it 
never  was  held. 

Network  executives  agree  that 
the  problem  is  messy  for  affiliates, 
but  explain  that  it  is  difficult  for 
them  to  operate  on  standard  time 
when  New  York  and  Chicago  go  on 


daylight  saving  time.  They  take 
the  position  that  the  public  gov- 
erns the  situation,  and  they  sug- 
gest that  the  confusion  is  basically 
due  to  the  fact  that  metropolitan 
centers  are  not  on  uniform  time. 

Affiliates  are  getting  seriously 
concerned  as  they  draw  plans  for 
spring  operations.  Free  from  the 
time-change  mess  since  1941,  they 
now  see  what  they  are  up  against 
when  programs  must  be  juggled  in 
April.  The  profitable  participating 
programs  in  the  early  hours  of  the 
day  will  be  hit  hard  by  the  time 
shift  in  cities  not  on  daylight  time. 
Sponsors  buying  the  dinner  hour 
periods  often  object  to  an  hour  shift 
in  their  time,  and  affiliates  are 
quick  to  explain  that  many  of  them 
didn't  return  to  the  station  in  the 
autumn  during  past  years. 

Equally  annoying  is  the  sum- 
mer shift  of  children's  programs 
from  5-6  to  4-5  p.m.  in  standard 
time  cities,  throwing  schedules  fur- 
ther out  of  gear. 

Perhaps  80%  of  the  stations  in 


THREE  out  of  four  adult  listen- 
ers in  Kansas  believe  that  radio  is 
doing  an  unqualifiedly  "good  job," 
according  to  the  Kansas  Radio  Au- 
dience of  1945  study  conducted  for 
WIBW  Topeka.  The  survey  has 
just  been  published  by  WIBW.  It 
was  conducted  by  Dr.  F.  L.  Whan, 
U.  of  Wichita. 

The  Whan  figures  confirm  gen- 
eral findings  of  the  FCC  that  farm- 
ers are  pretty  well  satisfied  with 
their  broadcasting  service  and  that 
they  prefer  newscasts  above  all 
other  program  types  [Brdadcast- 
ing,  Dec.  3]. 

A  preliminary  survey  of  the 
Kansas  audience  was  conducted  for 
WIBW  by  Dr.  Whan  last  winter. 
It  covered  postwar  plans  of  Kan- 
sans  and  listening  habits.  The  new 
survey  is  based  on  later  study  of 
6,383  homes  during  April  and  May. 

Gradual  increase  in  Kansas  lis- 
tening since  the  1942  war-year  low 
figure  is  shown  by  the  figures, 
though  average  listening  is  still 
somewhat  under  the  pre-war  figure 
of  1940.  The  study  shows  that  farm 
women  listen  4.71  hours  a  day,  men 
3.38;  village  women  listen  4.20 
hours,  men  3.30;  urban  women  lis- 
ten 4.72  hours,  men  3.52. 

Age  of  listener  does  not  greatly 
affect  the  amount  of  time  the  aver- 
age adult  listens  on  weekdays, 
though  middle-aged  women  and 
older  men  reported  the  greatest 
amount  of  listening.  The  adult  au- 
dience is  found  nearly  equally  uni- 
form at  all  times,  from  the  stand- 
point of  age  of  listener.  At  any 
hour  an  important  segment  of  each 
type  of  audience  is  listening  to  the 
radio,  Dr.  Whan  finds. 

From  a  third  to  a  half  of  the 
women  and  a  fifth  to  a  third  of  the 


SEMI-ANNUAL  snarl  for  broad- 
casters, agencies  and  sponsors  came 
up  before  war  when  many  cities 
switched  from  standard  to  daylight 
time  and  back  again.  Recurrence 
is  due  in  spring  now  that  wartime 
clock  advance  in  time  has  been 
dropped.  Stations  looking  over 
spring  plans  suddenly  find  sad  sit- 
uations developing.  Move  is  under 
way  to  bring  together  affected  in- 
terests, with  net  affiliates  providing 
main  impetus. 


the  country  are  adversely  affected 
•by  the  time  juggling,  some  man- 
agers believe.  Revenue  loss  often 
reaches  as  high  as  25  to  35%.  Fur- 
thermore, sale  of  program  time  on 
a  52-week  basis  becomes  difficult 
when  spring  and  autumn  adjust- 
ments are  necessary. 

Two  main  approaches  to  daylight 
saving  are  under  consideration. 
First  is  the  possibility  of  enacting 
legislation,  national  or  state,  speci- 
fying uniformity  in  time  the  year 
round.  Thus  if  all  the  nation 
switched  to  daylight  time  in  April, 
(Continued  on  page  94) 


men  plan  their  daytime  activity  so 
they  may  hear  certain  programs,  it 
is  found.  From  half  to  three- 
fourths  of  both  men  and  women 
arrange  to  be  home  certain  eve- 
nings of  the  week  to  hear  programs 
they  like. 

In  analyzing  program  prefer- 
ences, Dr.  Whan  finds  a  steady 
high  interest  in  news  broadcasts 
and  programs  featuring  comedians. 
A  significant  decrease  in  interest 
in  audience  participation  and  va- 
riety shows  is  indicated,  along  with 
constantly  fallng  interest  in  serial 
drama;  significant  increase  in  in- 
terest in  complete  drama,  classical 
and  old-time  music  and  devotionals. 
Good  Listening  in  Morning 

Some  sentiment  was  shown 
against  serial  dramas,  with  both 
men  and  women  indicating  there  is 
too  much  such  radio  fare.  Figures 
range  from  3.9%  of  farm  women 
objecting,  to  14.4%  for  urban  men. 

In  their  attitude  toward  spot  an- 
nouncements, it  was  found  that  a1 
any  specific  half-hour  period  li- 
the early  evening  the  audience  is 
two  or  three  times  as  large  as  at 
other  periods  of  the  day.  Howevei 
during  daylight  hours  the  audience^ 
is  constantly  changing  from  one  set 
of  homes  to  another;  during  eve- 
ning, shift  is  not  so  pronounced. 

Thus,  says  Dr.  Whan,  the  total 
number  of  homes  reached  by  a  se-! 
ries  of  announcements  in  th« 
morning  or  afternoon  may  not  be 
much  smaller  than  the  numbei 
reached  by  a  like  series  of  an- 
nouncements in  the  evening.  This 
is  especially  true  of  the  farm  au- 
dience. 

Fewer  than  3.1%  of  all  ques- 
(Continued  on  page  95) 


Court  Rules  Licensees  Must 
Retain  Control  of  Programs 


LICENSEES  are  bound,  by  law, 
to  retain  full  control  over  pro- 
grams, the  U.  S.  District  Court  fox- 
New  Mexico  has  ruled. 

In  a  summary  judgment  in  the 
suit  of  Albuquerque  Broadcasting 
Co.,  licensee  of  KOB,  against  the 
Board  of  Regents,  New  Mexico  Col- 
lege of  Agriculture  &  Mechanic 
Arts,  Judge  Colin  Neblett  ruled 
that  KOB  could  not  legally  grant 
the  college  demands  for  specific 
blocks  of  time.  His  decision  is  ex- 
pected to  affect  time-brokerage  and 
stations  which  are  committed  to 
allocate  specific  blocks  of  time  to 
former  owners. 

Appeal  Likely 

Attorney  General  Clyde  C.  Mc- 
Culloh  of  New  Mexico  who,  with 
Harry  L.  Bigbee,  asistant  attor- 
ney general,  represented  the  col- 
lege, said  an  appeal  likely  would 
be  filed.  W.  Theodore  Pierson  of 
the  Washington  law  firm,  Pierson 
&  Ball,  represented  KOB,  assisted 
by  Sen.  Carl  A.  Hatch  (D-N.M.) 


and  A.  T.  Hannett  of  Mechem  & 
Hannett,  Albuquerque. 

Judge  Neblett  ruled  that  under 
the  Communications  Act  and  FCC 
rules  and  regulations  KOB  as  a 
licensee  "has  the  sole  and  exclusive 
right  and  duty  to  exercise  its  in- 
dependent judgment  and  discretion 
to  control,  supervise,  and  direct  the 
use  and  operation"  of  the  station 
in  the  public  interest. 

The  KOB  case  is  one  of  several 
in  which  stations  have  assigned 
blocks  of  time  to  either  former 
owners  or  others.  Under  the  sum- 
mary judgment  the  assignment  of 
such  time  blocks  is  contrary  to  law 
and  to  FCC  regulations.  Other  sta- 
tions believed  affected  by  the  ruling 
are  those  which  sell  blocks  of  time 
to  brokers. 

In  1920  the  college  started  KOB 
and  operated  it  until  1931,  when 
the  station  was  leased  to  the 
Journal  Co.,  publisher  of  the  Albu- 
querque Journal,  but  the  college  re- 
(Continued  on  page  9U) 


Kansas  Farmers  Think  Radio 
Does  Unqualifiedly  Good  Job 


Page  18    •    December  17,  1945 


BROADCASTING    •  Telecasting, 


Iowans  who  ^listen  most"  to  WHO 

buy  5  times  more  TOOTHPASTE 

than  those  who  prefer  any  other  station! 

.  .  .  there' s  5  times  as  many  of  'em! 


f  |  iHE  facts  are  clear.  Any  advertiser  can  use 
"Station  B"  in  Iowa,  if  he  wishes,  but  he'll 
get  an  average  of  only  one-fifth  of  the  listener- 
preference  that's  accorded  WHO. 

The  1945  Iowa  Radio  Audience  Survey  shows 
that  WHO  is  "listened  to  most"  by  55.4%  of 
the  Iowa  daytime  audience — as  against  10.7% 
for  Station  B. 

Superior  programming,  superior  showmanship, 
superior  public  service  have  given  WHO  more 
listeners  than  all  other  stations  heard  in  the 
state,  combined.  Ask  anybody  in  Iowa! 


*for  Iowa  PLUS  + 

Des  Moines     .    .    .    50,000  Watts 

B.  J.  Palmer,  Pres.  J.  O.  Maiand,  Mgr. 

FREE  &  PETERS,  Inc.,  National  Representatives 


ROADCASTING    •  Telecasting 


December  17,  1945 


Broadcasters  Posed  With  Patton  in  Paris 


TRAGEDY  which  befell  General  Patton  in  Germany 
stunned  millions  of  Americans,  but  it  struck  with  full 
impact  for  this  group  of  broadcasters.  This  picture 
was  made  on  the  steps  of  the  George  Hotel  in  Paris 
on  Aug.  18,  during  the  broadcasters  mission  to  ETO. 
The  camera  of  Mark  Woods,  ABC  president  was  used. 
The  meeting  was  impromptu — Gen.  Patton  was  enter- 
ing the  hotel  as  the  broadcast  mission,  which  had 
lunched  with  Brig.  Gen.  Paul  Thompson,  chief  of  the 
Army's  Information  and  Education  Division  in  Eu- 
rope, was  leaving.  A  news  conference  quickly  was 
arranged,  short-snorters  were  signed  and  stories  were 


told  during  a  pleasant,  unscheduled  half-hour.  Shown, 
bottom  row  (1  to  r)  :  ABC  President  Woods,  Leonard 
Reinsch,  Cox  Radio  Stations  and  President  Truman's 
radio  adviser;  Martin  Campbell,  WFAA  Dallas;  Gen. 
Patton;  Justin  Miller,  NAB  president;  Clair  R.  Mc- 
Collough,  Mason-Dixon  Group ;  John  E.  Fetzer,  WKZO 
Kalamazoo.  Back  row  (1  to  r) :  Col.  Ed  Kirby,  escort- 
ing officer;  Col.  Harry  S.  Wilder,  WSYR  Syracuse; 
William  S.  Hedges,  NBC  vice  president;  Jack  Ali- 
coate,  Radio  Daily;  Joseph  H.  Ream,  CBS  vice  presi- 
dent; Sol  Taishoff,  Broadcasting;  Robert  D.  Swezey, 
MBS  vice  president  and  general  manager;  Morrie 
Novik,  WNYC  New  York. 


FM  Shifts  to  High  Band  in  Two  Weeks 

Stations  Will  Broadcast 
To  Fewer  Listeners 
Than  Before  War 


FM  WILL  make  its  debut  in  its 
new  spectrum  location  in  two 
weeks — with  a  smaller  audience 
than  it  had  before  the  war. 

A  spot  check  of  FM  licensees, 
conducted  last  week  by  Broad- 
casting, indicates  that  the  ma- 
jority will  make  the  Jan.  1  dead- 
line set  by  the  FCC  for  the  com- 
mencement of  regular  operations 
in  the  high  band  (88-108  mc). 
Many  of  the  stations  will  continue 
to  broadcast  in  the  old  42-50  mc 
band;  some  will  switch  over  en- 
tirely to  the  new  band,  even  though 
the  number  of  listeners  will  be 
practically  nil. 

A  number  of  stations  which  had 
been  shut  down  for  the  changeover 
to  their  new  frequencies  will  resume 
broadcasting  with  neither  an  audi- 
ence to  listen  nor  receivers  avail- 
able. They  expect  that  many  of  the 
owners  of  low  band  sets  will  have 
their  receivers  converted  to  tune 
in  their  stations  but  there  was  no 
indication  that  manufacturers 
would  produce  converters  for  the 
limited  number  of  old  band  sets  in 
use. 

While  no  effort  was  made  to  in- 
quire into  program  plans,  in  view 
of  the  delicate  situation  caused  by 
the  Petrillo  edict  prohibiting  dupli- 
cation of  live  music  on  FM  stations 
operated  by  standard  broadcasters, 
it  was  learned  that  a  number  of 
stations  are  considering  using  re- 
cordings only  as  long  as  the  FM 

Page  20    •    December  17,  1945 


EXISTING  FM  stations  are  re- 
quired to  begin  regular  operations 
on  the  88-108  mc  band  by  Jan.  1. 
Despite  difficulties  in  obtaining 
equipment  to  effect  the  changeover, 
most  stations  will  meet  the  dead- 
line. Some  will  abandon  the  old 
band  entirely  and  will  have  few 
listeners. 

audience  is  limited  by  unavailability 
of  receivers.  Network  owned  sta- 
tions are  still  in  process  of  change- 
over and  have  not  announced  their 
plans  when  they  resume  operations. 

Set  Production  Lagging 

Progress  of  receiver  manufac- 
turers in  producing  FM  sets  was 
behind  that  of  broadcasters  in 
switching  frequencies  and  of  equip- 
ment manufacturers  in  turning  out 
converters  for  dual  operation.  A 
number  of  stations  were  able  to 
obtain  equipment  to  start  opera- 
tions in  both  bands  weeks  ago. 
Others  are  planning  to  start 
equipment  tests  within  the  next 
two  weeks. 

It  appeared  probable  that  FM 
sets  in  volume  would  not  be  avail- 
able until  spring  at  the  earliest. 
OPA  price  ceilings,  labor  troubles, 
technical  difficulties  in  producing 
sets  for  the  new  band  were  given 
as  the  principal  reasons  delaying 
production.  One  large  manufac- 
turer has  produced  a  few  sets  for 
demonstration  purposes  but  has 
been  able  to  furnish  dealers  only 
dummy  models.  Prices  on  FM  sets 
are  still  undetermined. 

Although  existing  FM  stations 


were  supposed  to  have  begun  equip- 
ment tests  by  Dec.  1  on  the  high 
band,  FCC  reports  indicated  that 
not  more  than  10  of  the  53  licen- 
sees and  permittees  were  able  to 
meet  that  deadline.  Difficulty  in  ob- 
taining equipment  for  the  conver- 
sion has  delayed  most  of  the  sta- 
tions, necessitating  granting  of  ex- 
tensions. Most  stations  indicated, 
however,  they  would  be  on  the  air 


within  a  few  weeks  after  the  Dec. 
1  date. 

From  direct  inquiries  to  sta- 
tions and  from  information  given 
the  Commission,  it  appeared  last 
week  that  the  following  stations 
will  be  operating  in  the  high  band 
by  Jan.  1  or  soon  afterward: 

WEAF-FM,  New  York  NBC 
station. 

WHNF  New  York,  FM  affili- 
ate of  WHN. 

WBAM  New  York,  FM  affili- 
ate of  WOR. 

WQXQ  New  York,  FM  affili- 
ate of  WQXR. 

WGNB  Chicago,  FM  affiliate 
of  WGN. 

WWZR  Chicago,  owned  by 
Zenith  Mfg.  Co. 

WPEN-FM  Philadelphia. 

KYW-FM  Philadelphia. 

WBZ-FM  Boston. 

KDKA-FM  Pittsburgh. 

WHEF  Rochester,  FM  affiliate 
of  WHEC. 

WHFM  Rochester,  FM  affili- 
ate of  WHAM. 

WMFM  Milwaukee,  FM  affili- 
ate of  WTMJ. 

KOZY  Kansas  City,  Everett 
Dillard  station. 

KMBC-FM  Kansas  City. 

WELD  Columbus,  FM  affiliate 
of  WBNS. 

WMLL  Evansville,  Ind.,  FM 
affiliate  of  WEOA-WGBF. 

WDRC-FM  Hartford. 

WTIC-FM  Hartford. 

WTAG-FM  Worcester,  Mass. 

WABW  Indianapolis,  owned 
by  Associated  Broadcasters 
Inc. 

WDUL  Superior,  Wis.,  owned 
by  WEBC  Duluth,  Minn. 

WBZA-FM  Springfield,  Mass. 

WOWO-FM  Fort  Wayne,  Ind. 

WEHS  Chicago,  FM  affiliate 
of  WHFC  Cicero,  111. 

In  addition,  two  developmental 
(Continued  on  page  93) 


President  Given  Power  to  Reorganize 
FCC  as  Congress  Passes  Revised  Bill 


REORGANIZATION  of  the  FCC 
is  possible  under  a  revised  Reor- 
ganization Bill  (HR-4129),  passed 
last  week  by  Congress  and  giv- 
ing President  Truman  broad  pow- 
ers to  revamp  the  entire  executive 
and  independent  offices  branch  of 
Government. 

¥nder  the  bill — a  compromise 
between  the  McCarran  bill  (S- 
1120)  and  Manasco  bill  (HR-4129), 
the  President  may  not  limit  the 
powers  of  quasi-judicial  agencies 
(such  as  FCC)  but  generally  he 
would  be  given  approximately  what 
he  requested  last  summer. 

Exempt  from  reorganization  are 
the  Interstate  Commerce  Commis- 
sion, Federal  Trade  Commission, 
Securities  &  Exchange  Commis- 
sion, National  Mediation  Board, 
National  Railroad  Adjustment 
Board,  Railroad  Retirement  Board 
and  the  civil  functions  of  the  Army 
Corps  of  Engineers. 

Should  the  President  desire  to 


reorganize  the  FCC,  Federal  De- 
posit Insurance  Corp.,  U.  S.  Tariff 
Commission  or  Veterans  Adminis- 
tration, he  must  submit  a  separate 
plan  for  each.  None  can  be  in- 
cluded in  an  overall  reorganization. 

Administration  forces  won  an- 
other victory  in  a  provision  which 
makes  any  reorganization  plan  ef- 
fective 60  Congressional  days  after 
it  is  submitted  unless  both  Houses 
pass  a  concurrent  resolution  in  op- 
position. 

Under  the  McCarran  bill,  as  re- 
ported by  the  Senate  Judiciary 
Committee,  the  FCC  and  13  other 
agencies  were  exempt,  whereas  the 
original  Menasco  bill  provided  that 
separate  reorganization  plans  must 
be  submitted  for  the  FCC  and  sev- 
eral other  agencies. 

The  Senate  passed  the  measure 
Thursday  after  similar  House  ac- 
tion. Whether  the  President  plans 
an  FCC  reorganization  is  not 
known,  although  he  had  asked  that 
no  agencies  be  exempt. 


ROADCASTING    •  Telecastim 


IFOR 


BROADCaSTI  NG 


Tho  Weekly  j^Newimagoiitu  of  Radio 

/RECASTING 


QliAlUmcui 


SUBSCRIPTION 
RATES 

32  WEEKLY  ISSUES 
* 

10  Giit  Subscriptions  $35.00 
5  Giit  Subscriptions  20.00 
2  Giit  Subscriptions  9.00 
1  Giit  Subscription  5.00 
1946  YEARBOOK  Number  Included 


Spider  kills  snake  with  web! 


That  was  a  whale  of  a  news  story  a  couple  of  years  ago. 

It  seems  the  snake  made  a  pass  at  its  natural  prey  in 
the  web.  .  .  .  got  caught  in  the  silky  mesh  and  couldn't 
get  out.  Then  the  spider  went  to  work  on  that  snake 
.  .  .  and  really  tied  him  up! 

That's  another  example  of  the  way  that  many  times 
the  little  guy  hangs  one  on  a  big  fellow. 

We've  got  a  little  radio  station  down  here  in  Balti- 
(  more.  It's  the  successful  independent,  W-I-T-H.  But 

BROADCASTING    •  Telecasting 


did  you  know  that  this  station  delivers  more  listeners- 
per-dollar-spent  than  any  other  outfit  in  this  big  five- 
station  town  ? 

It's  a  fact  .  .  .  and  there  are  facts  that  prove  it.  Glad  to 
show  them  to  you  .  .  .  particularly  at  budget  time. 


Tom  Tinsley,  President 


WITH 

BALTIMORE,  MD. 

Represented  Nationally  by  Headley-Rced 
December  17,  1945    •    Page  21 


Page  22    •    December  17,  1945 


PUBLIC,  GIMBEL'SVIEW  VIDEO  RESULTS 

Though  TV  Aids  Shoppers,        Store  Concludes  Improved 
 Technique  Disappoints  Equipment  Is  Needed — — 


THE  PUBLIC  feels  that  television 
is  a  marvelous  postwar  dream  come 
true,  but  viewers  of  the  display  at 
Gimbel's  Dept.  store  in  Philadel- 
phia were  disappointed  in  actual 
production  technique.  These  results 
were  pointed  out  in  a  report  just 
released  on  an  RCA  poll  conducted 
on  the  experiment,  reputedly  the 
first  of  its  kind.  The  test  ran  from 
Oct.  23  to  Nov.  14. 

Over  250,000  people  viewed  the 
display,  from  the  20  RCA  telesites 
located  throughout  the  store.  Of 
those  answering  questionnaires, 
88.9%  consider  store  television  an 
aid  to  shopping.  Close  to  70%  in- 
dicated that  it  was  the  first  time 
they  had  seen  television. 

Merchandise  was  shown  as  it  ac- 
tually appeared  on  counters,  and 
was  also  shown  in  use  to  demon- 
strate what  purposes  it  could  serve 
the  customers.  As  to  the  length  of 
the  show,  a  majority  thought  it 
was  "OK."  A  majority  preferred 
more  entertainment  than  merchan- 
dise displays. 

The  answer  to  the  question  of 
whether  the  expense  of  television 
is  justified  by  sales,  can  be  de- 
termined only  when  sales  statistics 
are  available. 

Telesites  were  specially  built, 
unlighted  enclosures,  containing  20 
to  40  folding  chairs.  Gimbel's  and 
RCA  used  radio  and  newspaper 
ads,  car  cards,  displays,  direct  mail, 
booklets  and  other  media  to  pub- 
licize the  display.  RCA  engineers 
supervised  the  installation,  serviced 
receivers,  handled  all  operation. 

The  poll  was  used  only  on  mer- 
chandise shows,  including  four  hair 
shows,  one  for  curtains,  two  for 
pots  and  pans,  one  for  hats,  and 
three  toy  shows.  There  was  also  a 
straight  entertainment  show,  Uncle 
Wip.  Telecasts  were  shown  every 
half  hour  on  the  half  hour. 

"Arming"  the  personnel  around 
the  telesites  with  answers  to  pos- 
sible questions  of  the  video  view- 
ers, RCA  prepared  questions  and 
answers,  including: 

When  will  RCA  have  a  home 
television  set  on  sale?  Perhaps 
within  six  months. 

What  will  it  cost?  Perhaps  $200 
for  a  table  model  .  .  .  $300  for  a 
console  with  radio  .  .  .  $400  for 
a  large  screen  console  television 
radio-phono  combination.  Prices,  as 
yet,  are  indefinite. 

What  size  picture?  The  $200  and 
$300  units  will  be  direct  view  .  .  . 
$400  will  project  picture  onto  a 
screen.  .  .  . 

Is  a  special  antenna  required? 
Probably.  .  .  . 

Will  they  be  sold  on  the  install- 
ment plan?  Yes. 

Will  Gimbel's  carry  them?  Yes. 

When  will  RCA  radio  sets  be  on 
sale?  Within  a  couple  of  weeks. 

Will  RCA  produce  Walkie- 
Talkies?  Probably — but  not  for  six 
months  or  so. 

What    about    color  television? 


FINAL  summary  of  lessons  learned 
by  Gimbel  Brothers-Philadelphia 
from  its  intra-store  television  ex- 
periment Oct.  23-Nov.  14  [Broad- 
casting, Dec.  10]  was  released  last 
week.  Gimbel's  chief  conclusion: 
Before  stores  may  get  the  most 
dollar  value  out  of  television,  tele- 
quipment  must  improve. 

No  insurmountable  engineering 
problems  are  in  the  way,  however, 
the  report  stated.  Chiefly  needed 
are  larger  screens  and  more  sensi- 
tive cameras  which  require  no 
elaborate  lighting.  When  these  be- 
come available,  Gimbel's  thinks 
that  intra-store  television  can  be 
economically  and  successfully  op- 
erated. 

Looking  Forward 

For  better  merchandise  pro- 
motion, Gimbel's  looks  forward  to 
perfection  of  color  transmission. 
Merchandising  experts,  acute  to 
color  value  in  salesmanship,  were 
limited  in  their  choice  of  items  to 
be  presented  in  the  black  and  white 
transmissions  during  the  experi- 
ment. But  although  the  experts 
winced  at  these  restrictions,  cus- 
tomers seemed  not  as  critical. 

One  question  persistently  asked 
after  conclusion  of  the  experiment 
was:  What  was  the  cost  of  the 
demonstration  and  what  relation 
did  the  cost  have  to  sales? 

Gimbel's  reported  the  question 
was  hard  to  answer.  Without  quot- 
ing figures,  the  store  described  the 
cost  as  "abnormally  high."  Rea- 
sons were:  (1)  Neither  Gimbel's 
nor  RCA-Victor  had  experience  in 
the  use  of  the  new  medium,  and 
(2)  equipment  available  for  the  test 
suffered  the  ailments  of  old  age, 
needed  careful  and  consistent  check- 
ing to  operate  smoothly. 

The  store  listed  three  main  mis- 
takes which  were  made  in  the  ex- 
periment: Insufficient  time  was 
given  to  rehearsals;  (2)  too  few  of 
the  demonstrations  illustrated  what 
the  merchandise  did  for  a  cus- 
customer;  (3)  not  every  item  shown 
was  priced. 


WLIB  Wins  Award 

AWARD  by  American  Association 
of  the  United  Nations  for  best 
coverage  by  a  New  York  indepen- 
dent station  of  the  San  Francisco 
Conference  was  given  Friday  to 
WLIB  Brooklyn.  Clifford  Evans, 
WLIB  director  of  news  and  special 
events,  accepted  citation  at  an  asso- 
ciation meeting  ^at  Town  Hall. 
WLIB  highlighted  its  coverage  of 
the  conference  with  daily  program 
report  on  San  Francisco  which  fea- 
tured late  news  and  a  guest  speaker 
who  explained  what  conference 
meant  to  him  as  an  individual 
citizen. 


Home  receivers  capable  of  receiv- 
ing color  telecasts  seem  unlikely  for 
some  years  yet.  The  possibility  is 
just  a  laboratory  idea  at  the  mo- 
ment. .  .  . 


BROADCASTING    •  Telecasting 


Candle  in  the  Windoto  *  *  manksgifong  in  the  Heart 

qhnstmas  dandles.,  to  spbolize  the  Spirit  of 
ttdliness  and  (Bood  Will,  ©n  the  long  road 
totoard  human  understanding,  radio  toill  help  mold 
the  toorld  communitg  to  the  promise  and  purposes 
foretold  of  old.,  at  the  jfirst  Christmas. 

;  Wutintfioose  Mio  Stations  3nc 
1915 


mi 


m 


J,  WOR  vice  president  Maddux  (seated)  smilingly  com- 
ments on  new  contract  as  sales  director  Gene  Thomas  looks 
on.  In  moment  he  will  release  "flash"  that  alerts  all  depart- 
ments to  cooperative  follow-through  on  new  show. 


£  Norm  Livingston  (right),  director  of  program  opera- 
tions, analyzes  audience  advantages  of  time-period  selected. 
Daytime  program  director  Gene  King  (left)  points  out 
WOR's  excellent  competitive  standing  through  the  years. 


3  "The  slant  is  this  .  .  ."  Publicity  chief  Charlie  Oppen- 
heim  (center)  approves  as  Murry  Salberg,  trade  news  editor, 
tells  how  story  on  new  show  will  break  in  trade  press. 
Marjorie  Sable  slants  story  for  newspapers. 


0  Noted  for  its  razor-sharp  engineering  standards,  WOR's 
master  control  room  gets  show  on  air  with  perfect  precision. 
Just  checking  up  as  Charlie  Thropp  pulls  vital  plug  is  Charlie 
Singer,  assistant  chief  engineer. 


O  The  commercial's  transcribed.  Here,  studying  it 
for  timing,  pace  and  performance  is  WOR's  executive 
producer  and  editor,  Bob  Simon  (right).  Continuity 
writers  Keith  Thompson  and  Lois  Green  assist. 


*T  Sponsor's  show  will  cash  in  on  WOR's  steady,  continu- 
ing barrage  of  magazine,  direct  mail  and  newspaper  adver- 
tising. Joe  Creamer,  advertising  and  promotion  director, 
scans  recent  work  with  assistant,  Lenore  Hershey. 


Chain-link  departmental  cooperation  at  WOR 
poises  the  powerful  resources  of  a  great  station 

behind  every  sponsor's  show 


every  week  during  the  52  weeks  of  every  year,  approxi- 
mately 1 5  new  and  renewal  contracts  are  signed  by  sponsors 
and  their  agencies  for  WOR,  New  York.  Almost  immediately 
following  the  signing  of  any  one  contract,  a  "flash  bulletin," 
or  pink  sheet,  is  sped  on  its  way  to  the  desk  of  every  WOR 
departmental  head.  The  moment  a  pink  sheet  is  received, 
the  silent  but  ceaseless  activities  of  more  than  a  hundred 
variously  trained  and  gifted  WOR  specialists  are  directed  at 
making  the  WOR  sponsor's  program  one  of  the  most  eco- 
nomical, audience-building  advertising  ventures  of  his  career. 
WOR  herewith  presents,  in  words  and  pictures,  a  portion  of 


the  chain-link  cooperation  that  plays  a  major  part  in  making 
WOR  commercially-sponsored  shows  outstanding  favorites 
among  thousands  of  people  in  one  of  the  greatest  listening 
territories  on  the  Eastern  Seaboard. 


WOR 

that  power-full  station 
at  1440  Broadway,  in  New  York 


MUTUAL 


MUTUAL 


FIRST  STATION 
IN  WEST  MICHIGAN 

On  January  4  WKBZ  goes  MUTUAL! 

This  change  to  MUTUAL  joins  WKBZ  with  the  other 
Western  Michigan  stations — WKLA,  Ludington;  WATT, 
Cadillac  and  WTCM,  Traverse  City.  A  100%  MUTUAL 
GROUP. 


WKBZ 

MUSKEGON,  MICH. 

Ashbacker  Radio  Corp. 


PART  of  audience  of  15,000  at  meeting  of  Women's  Institute  of  St. 
Paul,  in  St.  Paul's  city  auditorium,  is  pictured  above.  Program  paid 
tribute  to  radio,  with  Capt.  Harold  Stassen,  Mary  Margaret  McBride, 
Samuel  Gale  of  General  Mills,  FCC  Commissioner  Clifford  J.~Durr,  and 
NAB  Executive  Vice-President  A.  D.  (Jess)  Willard  as  speakers 
[Broadcasting,  Dec.  10].  Radio  officials  and  entertainers  participated. 

Belief  Video  Belongs  Upstairs 
Prompts  Recall  of  Application 


EXPRESSING  the  belief  that  "the 
proper  place  for  television  is  in 
the  higher  band  of  frequencies," 
Metropolitan  Television  Inc.,  New 
York,  last  week  withdrew  the  ap- 
plication for  a  New  York  video 
station  to  operate  on  Channel  8, 
162-168  mc,  it  had  filed  in  1940. 
Company,  owned  jointly  by  two 
New  York  department  stores, 
Abraham  &  Straus  and  Blooming- 
dale  Bros.,  expressed  its  intention 
to  conduct  experiments  in  the  fre- 
quencies between  480  and  920  mc. 
Company  operates  WABF  New 
York,  an  FM  station  which  has 
been  on  the  air  since  November 
1942. 

Color  Ultimate  Objective 

A  letter  to  the  FCC,  written  by 
I.  A.  Hirschmann,  vice  president  of 
Metropolitan,  expressed  agreement 
with  a  Commission  order  pointing 
out  that  "the  13  television  chan- 
nels which  are  available  for  tele- 
vision below  300  mc  are  insufficient 
to  make  possible  a  truly  nation- 
wide and  competitive  television 
system."  The  letter  continued  that 
from  the  inception  of  the  FCC's 
allocation  studies,  Metropolitan  has 
believed  that  television  belonged  in 
the  higher  frequencies. 

"This  opinion  is  reflected  by  the 
fact  that  in  1940  we  applied  for 
Channel  8,  162-168  mc,  which  was 
then  not  even  designated  for  com- 
mercial use  and  whose  propagation 
characteristics  had  long  been  in- 
vestigated by  the  physicist,  Dr. 
Frank  G.  Kear,  who  acts  as  engi- 
neering consultant  to  the  com- 
pany," Mr.  Hirschmann  wrote. 
"Our  technical  staff  has  pursued 
the  study  and  on  the  basis  of  ex- 


tensive information  are  convinced 
that  the  place  for  television  trans- 
mission is  more  properly  in  the 
higher  band  of  frequencies,  namely 
from  480  to  960  mc." 

The  belief  that  "color  television 
is  the  ultimate  objective  for  public 
service"  was  expressed  by  Mr. 
Hirschmann,  who  stated  that  "cer- 
tainly, the  coloration  of  nature  will 
■be  demanded  instead  of  mono- 
chrome, once  such  coloring  is  avail- 
able for  broadcasting." 

Commenting  on  Metropolitan's 
action,  Lawrence  Lowman,  CBS 
vice-president  in  charge  of  tele- 
vision, said: 

"Ever  since  CBS  first  proposed 
full  color  television  in  the  higher 
frequencies  we  have  felt  that  de- 
partment stores  in  particular 
would  be  quick  to  appreciate  the 
tremendous  merchandising  poten- 
tials of  this  new  medium.  Clear 
pictures  in  full  color,  for  instance, 
will  show  the  consumer  at  the 
television  receiver,  not  only  the  pat- 
tern of  a  garment,  but  the  color 
and  texture  of  the  fabric,  reveal 
the  detail  and  design  to  optimum 
advantage.  Metropolitan  Television 
is  to  be  congratulated  on  its  accu- 
rate appraisal  of  color  television  as, 
in  Mr.  Hirschmann's  own  words, 
'the  ultimate  objective  for  public 
service.'  " 


Mrs.  Anna  Ayer  Fry 

ANNA  AYER  FRY,  69,  widow  of 
Wilfred  W.  Fry,  former  president 
of  N.  W.  Ayer  &  Son,  and  daughter 
of  Francis  Wayland  Ayer,  founder 
of  the  firm,  died  Dec'  9  at  the 
Pennsylvania  Hospital,  Philadel- 
phia, after  a  short  illness. 


Page  26    •    December  17,  1945 


BROADCASTING    •  Telecasting 


KFAB  is  the  only  out- 
let of  the  Columbia 
Broadcasting  System 
serving  the  Omaha- 
Council  Bluffs  area. 


THE  BIG   FARMER  STATION 

OMAHA      1110  kc  - 10,000  watts  LINCOLN 

CASTING    •    Telecasting  December  17 ,  1945    •    Page  27 


FALL  PROMOTION  BUILDS 

More  intensive  market  coverage  than  ever  before! 


"GATEWAYiTO  THE  RICH  TENNESSEE 


GREATER  WLAC  AUDIENCE! 


PEACE  ON  EARTH 


1945  fare  ui  V-£  and         Vayi  .  .  . 

1946  will  bring  back  to  radio  men  like  the  Army  Hour's 
Captain  Zimmermann — men  of  meritorious  service,  to  give 
you  and  your  accounts  that  same  type  of  service. 

WEMP's  program  department,  good  during  the  war,  is  now 
better  than  ever! 

WEMP  MUwamk 

AMERICAN  BROADCASTING  COMPANY 

C.  J.  Lanphier  Howard  H.  Wilson  &  Co., 

General  Manager  National  Representatives 


Retailers  Knock  Professional 
Wrangling  on  Television  Plans 


THREE  New  York  retail  store  ex- 
ecutives raised  sharp  objection  to 
the  profusion  of  professional  dis- 
cussion of  telecasting's  present  and 
future  plans,  which  they  said  was 
leaving  the  potential  customer  be- 
wildered. The  executives  spoke  at 
a  panel  meeting  of  the  American 
Television  Society,  Dec.  11  at  New 
York's  Sheraton  Hotel. 

"There's  been  too  much  talk  by 
men  who  know  too  much  about 
color  telecasting  and  the  third  di- 
mension," said  Lawrence  Moore, 
merchandise  manager  of  Frederick 
Loeser  Co.  "A  consumer  being  of- 
fered an  ordinary  television  set 
will  decide  to  wait  until  he  can  get 
one  which  has  color  and  third  di- 
mension." 

Create  Consumer  Demand 
As  Mr.  Moore,  J.  M.  Winer, 
president  of  Dynamic  Electronics 
Inc.,  New  York,  and  James  J. 
Dingivan,  vice-president  and  gen- 
eral manager  of  Arnold  Constable, 
see  it,  the  television  industry's 
main  objective  now  is  to  create  a 
consumer  demand  for  receivers 
which  are  already  off  the  drawing 
boards. 

"I  think,"  said  Mr.  Dingivan, 
"that  we  should  do  more  talking 
together  before  we  do  more  talking 
to  the  public." 

Mr.  Moore  believes  that  demon- 
stration telesets  are  needed  now 
in  stores  to  clear  the  buying  pub- 
lic's mind  of  misconceptions  about 
the  quality  of  telecasting,  to  stimu- 
late a  purchasing  urge  that  may 
be  near  the  bursting  point  when 
receivers  actually  reach  the  mar- 
ket. 

Merchandising  methods  which 
the  three  stores  will  use  to  sell  sets 
differ.  Dynamic  Electronics  will 
pursue  the  blue-stocking  trade  of 
Manhattan,  concentrate  on  high- 
priced  sets,  said  Mr.  Winer. 

Mr.  Dingivan's  Arnold  Constable 
will  aim  at  the  same  level,  selling 


No  Dec.  25  Commercials 

NO  COMMERCIAL  English  lan- 
guage network  broadcasts  in  Can- 
ada on  Christmas  Day — that  policy 
has  been  decided  by  Canadian 
Broadcasting  Corp.  and  will  apply 
to  both  Trans-Canada  and  Do- 
minion networks,  while  CBC  Eng- 
lish-language owned  stations  will 
not  use  any  commercial  broadcasts 
at  all  that  day.  Decision  does  not 
affect  CBC  French  network  or  in- 
dividual CBC  French  stations  in 
Quebec,  where  only  those  periods 
required  for  special  broadcasts  will 
be  claimed  for  network  time.  CBC 
will  present  special  Christmas  Day 
schedule  for  all  its  stations. 


Christmas  Plans 
GENE  EMERALD,  variety  program  m.c. 
of  KRNT  Des  Moines,  is  campaigning 
for  presentation  of  gifts  through  estab- 
lished agencies  to  children  of  service- 
men who  were  war  casualties.  Station 
also  plans  servicemen  and  veterans  hos- 
pital parties. 


television  sets  "on  the  basis  of 
pride  of  possession,  as  we  now  sell 
our  furs." 

Mr.  Winer  and  Mr.  Dingivan 
both  requested  set  manufacturers 
to  give  strong  consideration  to  the 
beauty  of  instruments  they  build. 
Their  customers  want  looks  as  well 
as  technical  quality. 

Mr.  Moore  was  less  interested  in 
style. 

One  thing  which  buyers  should 
be  guaranteed  is  proper  servicing 
for  their  sets,  he  insisted.  Free 
service  should  be  provided  for 
future  frequency  changes.  Further, 
a  prospective  buyer  is  entitled  to 
know  whether  a  receiver  will  work 
in  his  home.  For  that  purpose  tests 
should  be  conducted  in  his  home  to 
establish  whether  a  set  would  work 
there  or,  if  not,  what  additional 
equipment  would  be  needed  to  make 
it  work. 

Chairman  of  the  panel  was  Dave 
Wagman,  radio  and  television  sales 
manager  of  Bruno  Inc.,  New  York. 
Richard  Manville,  research  con- 
sultant, presided  at  the  meeting. 


CBS  Cancels  TV  Plans 
For  Garden  Basketball 

PLANS  OF  CBS  to  televise  bas- 
ketball games  from  Madison 
Square  Garden,  originally  sched- 
uled to  begin  last  Wednesday,  have 
been  postponed  until  equipment  for 
such  remote  pickups  can  be  put 
into  shape.  Apparatus  acquired  by 
CBS  before  the  war  has  been  used 
in  the  network's  television  labora- 
tory during  the  war  years  and  a 
preliminary  test  from  the  Garden 
Dec.  8  proved  it  unsatisfactory. 

Cancellation  of  the  remote  pick- 
ups eliminates  what  otherwise 
would  have  been  duplication  video 
coverage  of  the  basektball  games 
as  NBC  is  also  televising  them.  It 
may  also  keep  CBS  out  of  what 
might  have  been  an  embarrassing 
necessity  for  explaining  the  dupli- 
cation as  the  network  recently  pro- 
tested against  duplication  of 
broadcasts  by  public  officials  on  two 
or  more  networks. 


MILLER  IS  CHAIRMAN 
OF  PARALYSIS  DRIVE 

MARCH  of  Dimes  campaign  will 
open  Jan.  14  and  close  Jan.  30, 
President  Roosevelt's  birthday, 
with  Justin  Miller,  NAB  president, 
as  chairman  of  the  National  Radio 
Division  Committee,  according  to 
Basil  O'Connor,  president  of  the 
National  Foundation  for  Infantile 
Paralysis. 

Co-chairmen  are:  Edgar  Kobak, 
MBS;  Clarence  Menser,  NBC; 
Adrian  Samish,  American;  David- 
son Taylor,  CBS.  Radio  promotion 
will  include  transcriptions  featur- 
ing name  talent,  announcements 
and  live  network  programs. 


Page  30    •    December  17,  1945 


BROADCASTING    •  Telecasting 


1 


1* 


0* 


A  parade  of  nationally  known  advertisers  have 
found  KXOK  to  be  the  key  to  the  rich  Mid- 
Mississippi  Valley  pocketbook.  In  these  days  of 
readjustment  from  war  to  peacetime  economy, 
it  is  even  more  important  to  make  every  adver- 
tising dollar  declare  dividends. 

More  than  100  National  and  Local  Advertisers 
have  bought  postwar  advertising  insurance  on 
St.  Louis'  only  5,000  watt  full-time  station. 
Ask  a  KXOK  or  a  JOHN  BLAIR  representative 
for  complete  details. 

KXOK 

ST.  LOUIS  1,  MO. 

630  KILOCYCLES  •  5,000  WATTS— FULL  TIME 

AMERICAN  BROADCASTING  CO. 
Owned  and  Operated  by  the  St.  Louis  Star-Times 

Affiliated  with  KFRU,  Columbia,  Mo. 


ROADCASTING    •  Telecasting 


December  17,  1945    •    Page  31 


BACKSTAGE  at  the  opening  broadcast  of  Exploring  the  Unknown, 
broadcast  from  Mutual's  Longacre  Theater  are  (1  to  r)  :  Sherman  H. 
Dryer,  producer;  Robert  D.  Swezey,  Mutual  vice-president  and  general 
manager;  Norman  A.  Schuele,  advertising  manager  of  Revere  Copper  & 
Brass  Co.,  sponsors;  Maubert  St.  Georges,  president  of  St.  Georges  & 
Keyes,  agency  owning  show.  Program  is  heard  Sunday  9  p.m.  (EST). 


BOGGS  IS  APPOINTED 
NEW  WLOL  MANAGER 

NORMAN  BOGGS,  sales  manager 
of  WGN  Chicago,  has  resigned  to 
become  general  manager  of  WLOL 
Minneapolis,  effective  Jan.  14, 
Ralph  Atlass,  treasurer  and  con- 
trolling stockholder  of  WLOL,  an- 
nounced last  week. 

Mr.  Boggs  has  been  with  WGN 
since  1937,  starting  as  salesman, 
and  was  appointed  sales  manager 
in  February  1945,  after  heading 
the  WGN  New  York  sales  office  for 
four  years.  He  succeeds  E.  S.  Mit- 
tendorf,  who  resigned  because  of 
ill  health.  Mr.  Mittendorf  was  for- 
merly general  manager  of  WIND 
Chicago  and  became  manager  of 
WLOL  in  1943.  He  plans  to  return 
to  Arizona  where  he  has  a  home 
and  business  interests. 

WLOL,  operated  by  Independent 
Merchants  Broadcasting  Co.,  op- 
erates on  1330  kc  with  1  kw  and 
has  applications  for  5  kw  and  an 


FM  grant  pending  before  FCC 
which  Mr.  Atlass  said  are  expected 
to  be  acted  on  in  the  near  future. 

"We  regret  Mr.  Mittendorf's  de- 
cision to  retire  and  are  deeply 
grateful  for  the  quality  of  leader- 
ship he  brought  to  WLOL  and 


Northwest  radio,"  Mr.  Atlass  de- 
clared. In  appointing  Mr.  Boggs  as 
general  manager  of  the  MBS  affili- 
ate, Mr.  Atlass  said  the  station  was 
obtaining  "one  of  the  most  success- 
ful young  executives  in  the  in- 
dustry." 


STAFF  REALIGNMENT 
AT  YOUNG  &  RVBICAM 

YOUNG  &  RUBICAM,  New  York, 
has  realigned  its  talent  depart- 
ment assignments  so  that  some  of 
its  radio  executives  will  be  able 
to  devote  more  time  to  creation  of 
show  ideas  and  program  develop- 
ment work.  Reorganization,  accord- 
ing to  Harry  Ackerman,  vice-pres- 
ident in  charge  of  radio  program 
operations,  is  as  follows: 

Hobe  Morrision  and  Robert 
Weenolsen  will  handle  all  service 
on  all  accounts  except  those  involv- 
ing daytime  radio.  Mr.  Weenolsen 
will  supervise  accounts  handled  by 
Program  Managers  William  Forbes 
and  Max  Wylie.  He  will  also  be- 
come talent  man  and  radio  contact 
on  the  Bristol-Myers  operation,  re- 
placing Len  Holton,  who  has  been 
freed  of  all  service  activities  to  be- 
come a  part  of  the  program  de- 
velopment group.  Cy  Pitts  also 
joins  the  development  group.  Mr. 
Morrision  will  be  talent  supervisor 
on  accounts  handled  by  Joe  Moran 
and  George  McGarrettt,  program 
managers. 

Mary  Hanrahan  will  handle  all 
talent  operations  on  daytime  radio, 
transcriptions  and  spots.  Jimmy 
O'Neill,  recently  returned  from  the 
service,  is  story  consultant  and  will 
also  be  a  member  of  the  program 
development  group. 


SALES  DRIVE  BEGUN 
BY  WESTINGHOUSE 

INTENSIFIED  campaign  has 
been  started  by  Westinghouse  to 
boost  sales  of  home  appliances, 
with  Roger  H.  Bolin,  advertising 
manager  for  Westinghouse  Electric 
Appliance  Division,  announcing 
five  appointments  to  his  staff. 

J.  R.  Clemens,  formerly  in  charge 
of  product  advertising,  except  for 
the  East  Springfield,  Mass.,  plant, 
and  J.  W.  Endriss,  formerly  a  staff 
member  of  the  advertising  depart- 
ment, were  named  assistant  man- 
agers of  appliance  advertising. 

Others  named  were:  E.  J.  He- 
garty,  for  25  years  with  Westing- 
house in  sales,  advertising  and  pro- 
motion, new  manager  of  sales  train- 
ing; K.  A.  Donelson,  formerly  in 
charge  of  advertising  budgets  and 
records  at  Mansfield,  O.,  head- 
quarters, new  operations  manager; 
J.  G.  Baird,  associated  with  the 
company's  store  modernization  pro- 
gram, new  sales  promotion  man- 
ager. 


Woulfe  Elected 

HENRY  F.  WOULFE  has  been 
elected  vice-president  and  general 
manager  of  the  Pepsodent  division 
of  Lever  Bros.  Co.,  succeeding 
Charles  Luckman  as  operating 
head  of  the  division.  Mr.  Luckman 
is  now  executive  vice-president  of 
Lever  Bros.  Mr.  Woulfe  has  been 
with  Pepsodent  since  1927. 


KYW  Philadelphia  will  broadcast  an- 
nual Christmas  concert  by  inmates  of 
Eastern  State  Penitentiary  in  Philadel- 
phia and  the  County  Prison  at  Holmes- 
burg  for  12th  consecutive  year. 


BE   SURE  TO  INCLUDE 


Beaumont  and  the  rest  of  the  rich  Sabine  area  is 
one  of  the  most  favored  spots  in  the  U.  S.  so  far 
as  permanent  industries  and  employment  are 
concerned.  Dairying,  shipping,  lumber,  con- 
struction, rice,  and  oil  industries — which  have 
been  turning^ut-w^trrime  needs — will  continue 
almost  iden&al  production^  for  peacetime,  keeping 
The^585  million  dollar  effective  income  rolling  in. 
Get  ybur  jshare  by  using  the  station  covering  all  of 
Beaumont,  Orange,  and  Port\4rthur— KFDM! 


D.  A.  CANNAN,  EXEC.  VICE-PRES. 


EPRESENTEI 


C.  B.  LOCKE,  GEN.  MGR. 


TAYLOR-fjuwE-SNOWDEN /^it^^t.      •     AMERICAN  BROADCASTING  CO., 


INC. 


Page  32    •    December  17,  1945 


BROADCASTING    •  Telecasting 


1 


YoUr  V.Ue  *»— 
M  the  ^ 


(Key  Station  of  the  Michigan  Radio  Network) 

Affiliated  with  the  American  Broadcasting  Company,  Inc. 

Owned  and  Operated  by  the 
KING-TRENDLE  BROADCASTING  CORPORATION 
1700  Stroh  Building       •       Detroit  26,  Michigan 

Represented  by  the  Paul  H.  Raymer  Co. 

BROADCASTING    •  Telecasting 


Leading  Advertisers  know  that  Detroit 
is  the  most  responsive  and  fastest  moving 
market  in  the  world  .  .  .  and  they  pick  WXYZ 
because  this  station  completely  covers  the 
Detroit  area  .  .  .  where  there  is  a  market 
with  a  billion  dollar  buying  power. 

WXYZ  maintains  an  aggressive  Mer- 
chandising Service  Department  insuring  that 
advertised  products  are  adequately  supported. 


WXYZ 


December  17,  1945    •  Page 


SEASON'S 

GREETINGS 


As  the  holiday  season  approaches,  we  bid 
farewell  to  the  year  that  is  past  with  thank- 
fulness for  the  definite  and  encouraging 
progress  it  has  brought.  Such  success  as 
has  fallen  to  our  lot,  we  owe  to  the  many 
advertisers  whom  we  have  had  the  privi- 
lege of  serving;  and  we  take  this  oppor- 
tunity to  express  the  hope  that  the  services 
we  have  rendered  them  may  also  have 
contributed  to  their  success.  With  the  hope 
that  the  New  Year  may  be  for  all  of  us  a 
year  of  continued  progress,  we  extend  to 
our  advertisers  and  their  agencies,  and  to 
all  who  may  chance  to  read  this,  our  sin- 
cere wishes  for  a  joyous  holiday  season. 


SPOT      RADIO  LIST 


WSB 

Atlanta 

NBC 

WBAL 

Baltimore 

NBC 

WNAC 

Boston 

MBS 

WICC 

Bridgeport 

MBS 

WBEN 

Buffalo 

NBC 

WGAR 

Cleveland 

CBS 

WFAA 

Dallas 

NBC 

WBAP 

Fort  Worth 

NBC 

KGKO 

Ft.  Worth,  Dallas 

ABC 

KARM 

Fresno 

CBS 

WJR 

Detroit 

CBS 

WHTD 

Hartford 

MBS 

KPRC 

Houston 

NBC 

WDAF 

Kansas  City 

NBC 

KFOR 

Lincoln 

ABC 

KARK 

Little  Rock 

NBC 

KFI 

Los  Angeles 

NBC 

WHAS 

Louisville 

CBS 

WLLH 

Lowell-Lawrence 

MBS 

WTMJ 

Milwaukee 

NBC 

KSTP 

Mpls.-St.  Paul 

NBC 

WSM 

Nashville 

NBC 

WSMB 

New  Orleans 

NBC 

WTAR 

Norfolk 

NBC 

KOIL 

Omaha 

ABC 

KGW 

Portland,  Ore. 

NBC 

WEAN 

Providence 

MBS 

WRNL 

Richmond 

ABC 

KSL 

Salt  Lake  City 

CBS 

WOAI 

San  Antonio 

NBC 

KQW 

San  Francisco 

CBS 

KOMO 

Seattle 

NBC 

KTBS 

Shreveport 

NBC 

KHQ 

Spokane 

NBC 

KGA 

Spokane 

ABC 

WMAS 

Springfield 

CBS 

WAGE 

Syracuse 

ABC 

KVOO 

Tulsa 

NBC 

KFH 

Wichita 

CBS 

WAAB 

Worcester 

MBS 

THE   TEXAS    QUALITY  AND 
YANKEE  NETWORKS 


REPRESENTED  NATIONALLY  BY 

EDWARD  PETRY  &  CO. 

INCORPORATED 

NEW  YORK  •  CHICAGO  •  LOS  ANGELES 
DETROIT  •  ST.  LOUIS  •  SAN  FRANCISCO 


THREE  VETS  APPLY 
FOR   NEW  STATION 

THREE  veterans  of  World  War 
II — all  radio  veterans  too — are 
incorporators  of  Radio  Asheville, 
which  Dec.  10  applied  to  the  FCC 
for  authorization  to  construct  a 
250  w  station  on  1450  kc  at  Ashe- 
ville, N.  C. 

Paul  H.  Chapman,  Greenville, 
S.  C,  who  was  with  WFBC  Green- 
ville, prior  to  his  four  years  of 
Army  service,  is  president-treasurer 
and  would  be  station  manager.  Zeb 
Lee,  Asheville,  vice  president,  was 
announcer  of  WISE  Asheville  and 
WPTF  Raleigh,  prior  to  entering 
the  Army,  in  which  he  served  in 
the  radio  phase  of  public  relations. 
He  would  be  program  director. 
Obra  W.  Harrell,  back  as  engineer 
at  WAGA  Atlanta,  after  service  in 
the  Navy,  is  secretary  and  would 
be  chief  engineer. 

Call  letters  of  WCRA  are  re- 
quested and  the  applicants  pro- 
poses to  use  ABC. 


OFFICIALS  of  Chicago  Pure  Milk  Association  were  guests  of  WLS 
Chicago  at  a  luncheon  marking  500th  broadcast  of  Pure  Milk  News  on 
the  station.  Shown  (1  to  r)  :  Seated,  Arthur  Moore,  editor,  Prairie 
Farmer;  Art  Lauterbach,  manager,  Pure  Milk  Assn.;  Lloyd  Burlingham, 
news  commentator  on  the  show;  Wilbur  J.  Swayer,  president  of  associa- 
tion. Standing:  Peter  Cooke,  WLS  sales  department;  Glenn  (Pop) 
Snyder,  WLS  vice-president  and  general  manager. 


Boston ....  Pop.  794,600* 
Milwaukee  Pop.  618,000* 
Jersey  City  Pop.  301,200* 
Hartford  . .  Pop.  190,000* 

Total  1,900,800 


In  any  market,  it's  the  folks  that  count 
— the  potential  customers  for  the 
goods  you  want  to  sell! 

Outweighing  in  number  the  combined 
population  of  Boston,  Milwaukee, 
Jersey  City  and  Hartford  are  the  pros- 
perous Texans  who  have  their  homes 
in  WOAI's  daytime  primary  area — a 


50,000  WATTS 
CLEAR  CHANNEL 


NBC  AFFILIATE 
MEMBER  TQN 


WO  A I  Daytime 
Primary  A  re  a 
Pop ...  1,916,500* 


section  in  which  WOAI  has  been  the 
dominant  radio  voice  for  nearly  25 
years. 

No  wonder,  then,  that  in  the  great 
Central  and  South  Texas  market 
WOAI  continues  to  sell  more  mer- 
chandise to  more  people  than  any  other 
station — at  a  lower  cost  per  sales! 


OAI 


Represented  Nationally  By 
EDWARD  PETRY  &  CO. 


NEW  FILM  STUDIOS 
BEING  CONSTRUCTED 

CONSTRUCTION  of  a  modern  ra- 
dio center  for  WILM  Wilmington, 
Del.,  was  started  last  week. 

George  Sutherland,  WILM  gen- 
eral manager,  said  new  quarters 
will  include  general  offices,  sales 
and  promotion  offices,  client  and 
audition  rooms,  rehearsal  rooms 
and  music  library,  news  rooms  and 
studios,  and  are  expected  to  be 
ready  by  Feb.  1.  New  technical 
equipment  of  latest  RCA  design, 
he  said,  will  be  installed. 

First-floor  space  and  a  large,  two- 
floor  auditorium  in  the  Wilmington 
Odd  Fellows'  building  have  been 
secured.  Observation  windows  cen- 
tered off  a  large  reception  room 
will  permit  constant  view  of  all 
studio  operations.  Another  feature 
will  be  an  observation  gallery  look- 
ing down  into  the  large  audience- 
participation  studio.  Facilities  and 
space  for  FM  broadcasting  also  are 
provided.  WILM,  basic  Mutual  out- 
let in  Wilmington,  operates  on  1450 
kc  with  250  w  power.  It  has  ap- 
plied to  FCC  for, 10  kw  power. 


N.  Y.  State  Radio  Group 
Has  Promotion  Meeting 

NEW  YORK  STATE  Radio  Bu- 
reau last  Monday  at  the  Roosevelt 
Hotel  held  a  discussion  on  the  type 
material  it  is  sending  out  to  New 
York  stations  anent  promoting 
state  government  activities.  It  was 
suggested  that  identification  of 
state  officials  by  name  be  eliminated 
and  officials  referred  to  by  titles 
only. 

NYSRB  was  originally  set  up 
after  a  meeting  between  Gov. 
Thomas  Dewey  and  the  NAB  pub- 
lic relations  committee  of  District 
2,  headed  by  Robert  Soule,  WFBL 
Syracuse.  Bureau  is  part  of  the 
state  publicity  organization  under 
the  Dept.  of  Commerce.  Thomas  C. 
Stowell  is  director  of  the  radio 
bureau.  Harold  Keller,  deputy  Com- 
missioner of  Commerce,  heads  all 
state  publicity. 

Following  were  present  at  the 
luncheon:  M.  P.  C'atherwood,  State 
Commissioner  of  Commerce;  Mr. 
Keller;  Mr.  Stowell;  Mr.  Soule; 
John  McNeil,  WJZ;  Arthur  Hull 
Hayes,  WABC;  George  Lewis, 
WHN;  Murray  Jordan,  WLIB; 
Morris  Novik,  WNYC;  Leon  Gold- 
stein, WMCA;  Henry  Greenfield, 
WEVD;  Ted  Scott,  WNEW;  Mrs. 
Eleanor  Sanger,  WQXR;  Tony 
Provost,  WEAF. 


The    Powerful    Advertising    Influence    of    the  Southwest 


International  Greetings 

FOR  the  11th  year,  WMAL  Wash- 
ington and  the  American  Broad- 
casting Co.  will  broadcast  the  In- 
ternational Children's  Christmas 
Party,  presenting  children  from 
the  embassies  and  legations  in 
Washington  sending  Christmas 
greetings  to  their  lands.  Joe  Kelly 
of  Quiz  Kids  will  be  m.c.  of  the 
show,  2:45-3:30  p.m.,  Dec.  21, 
broadcast  from  Wardman  Park 
Hotel,  Washington. 


Page  36    •    December  17,  1945 


BROADCASTING    •  Telecasting 


A  radio  station  is  known 
bv  tlir  1  ompaitivs  it  keeps 


20f000  WATTS  OF  POWER 


THE  NEW 


In  the  public  interest,  key  government  officials  .  .  .  Gover- 
nor .  .  .  Mayor  .  .  .  Attorney  General  .  .  .  whatever  their 
office  .  .  .  are  invited  to  report  to  the  people  who  elected 
them,  by  the  New  WJJD.  Not  as  politicians— as  public  serv- 
ants. And  the  more  than  10,000,000  who  live  within  our 
coverage  area  have  every  inducement  to  listen. 
For  each  Wednesday,  the  New  WJJD  takes  a  choice  parcel 
of  time,  gives  it  top  talent  and  production,  and  devotes 
it  to  the  fine  public  service  series  "Know  Your  Public 
officials",  broadcast  in  cooperation  with  the  Illinois  League 
of  Women  Voters. 

Note  that,  please:  choice  time  .  .  .  top  talent  .  .  .  top 
production.  That's  what  the  new  ownership  of  WJJD 
gives  to  all  its  public  service  shows.  16  percent  of  our 
total  operating  schedule  now  goes  to  programs  "in  the 
public  interest." 


CHICAGO 

'Pcdd    STATION     REPRESENTED     NATIONALLY     BY     LEWIS     H.     AVERY,  INC 


BROADCASTING    •  Telecasting 


December  17,  1945    •    Page  37 


Delay  on  OPA  Price  Factors 
Eliminated,  Bowles  Declares 


SPEEDY  handling  of  price  factors 
for  radio  -receivers  has  eliminated 
delay  in  set  production  attributed 
to  Government  red  tape,  OPA  Ad- 
ministrator Chester  Bowles  said 
last  week. 

Answering-  complaints  that  OPA 
is  not  getting  out  price  lists  fast 
enough,  Mr.  Bowles  said  that  parts 
and  sets  were  priced  last  October. 
OPA  is  giving  practically  weekly 
service  to  manufacturers  who  re- 
quest prices,  he  added. 

Mr.  Bowles  referred  inquiries 
about  adjustments  in  pricing  to 
Harvey  C.  Mansfield,  assistant  di- 
rector of  the  Consumer  Goods  Di- 
vision. Mr.  Mansfield  said  that  con- 
stant adjustments  are  needed  as 
manufacturers  of  parts  and  finished 
receivers  make  changes  and  im- 
provements in  their  lines. 


Asked  about  failure  of  manufac- 
turers to  provide  the  expected  pro- 
duction for  the  holiday  trade,  Mr. 
Mansfield  said  that  after  the  war 
there  was  a  lull  due  to  cancellation 
of  war  contracts.  Army  priority 
for  morale  radios  consumed  quan- 
tities of  components,  he  explained, 
affecting  all  manufacturers.  Labor 
difficulties  and  other  problems  con- 
tributed to  the  delay. 

Some  1945  prices  are  compara- 
tively close  to  1941  prices,  Mr. 
Mansfield  said,  though  comparison 
is  difficult  since  only  one  small  fac- 
tory is  turning  out  the  same  line 
produced  before  the  war.  Others 
are  making  different  models,  with 
style  changes,  component  improve- 
ments due  to  technical  lessons 
learned  during  war  experience.  Few 
expensive  consoles  are  coming  out 


because  of  the  wood  shortage,  he 
said. 

Mr.  Bowles  said  that  prices  for 
export  lines  will  be  in  line  with 
comparative  domestic  prices. 

Emerson  Radio  &  Phonograph 
Corp.,  New  York,  will  deliver  100,- 
000  sets  to  dealers  by  Jan  1,  ac- 
cording to  Benjamin  Abrams,  pres- 
ident. After  OPA  approval  of 
prices  the  previous  week  Emerson 
shipped  30,000  sets.  Prices  range 
from  $20  to  $40,  with  production  at 
a  rate  of  2,500  a  day  and  sched- 
uled to  reach  10,000  a  day  during 
the  first  quarter  of  1946. 

Stewart-Warner  Corp.  will  have 
at  least  10,000  plastic  table  models 
in  dealers'  hands  before  Christmas, 
according  to  F.  A.  Hiter,  senior 
vice-president.  Production  of  5,000 
sets  a  day  is  contemplated. 


GOVERNOR  and  Mrs.  Raymond  E. 
Baldwin  of  Connecticut  sold  $199,025  in 
Victory  Bonds  in  a  ten  hour  radio-tele- 
phone campaign  conducted  at  the  stu- 
dios of  WTIC  Hartford  Friday,  Dec.  7. 


Farnsworth  Production 
Now  Booked  for  1946 

PRODUCTION  at  Farnsworth 
Television  and  Radio  Corp., 
Fort  Wayne,  Ind.,  will  run  at  ca- 
pacity through  1946  on  orders  al- 
ready booked,  E.  A.  Nicholas,  the 
firm's  president,  has  reported  to 
stockholders. 

In  his  report,  Mr.  Nicholas 
quoted  a  net  profit  of  $500,845, 
after  estimated  taxes,  for  the  six 
months  ended  Oct.  31,  compared 
with  $592,921  for  the  correspond- 
ing period  last  year.  Profit  decline, 
it  was  said,  resulted  from  termina- 
tion of  virtually  all  of  the  com- 
pany's war  contracts. 

Mr.  Nicholas  said  that  despite 
the  sudden  end  of  the  war  the 
company's  reconversion  program 
was  begun  without  delay.  Accord- 
ing to  another  announcement  from 
the  company,  the  Farnsworth  Chi- 
cago distribution  branch  has  moved 
from  540  North  Michigan  Ave.  to 
new  offices  and  showrooms  in  suite 
535-B  of  the  American  Furniture 
Mart,  666  Lake  Shore  Drive. 

WRAW  Transfer  Probe 
Is  Scheduled  for  March  1 

FCC  HEARING  on  proposed  trans- 
fer of  control  of  Reading  Broad- 
casting Co.,  licensee  of  WRAW 
Reading,  Pa.,  to  WGAL  Inc., 
licensee  of  WGAL  Lancaster,  and 
Keystone  Broadcasting  Corp., 
licensee  of  WKBO  Harrisburg,  is 
scheduled  March  1  at  Reading,  be- 
fore Commissioner  Denny. 

Proposed  transfer  would  give 
President  and  Manager  Raymond 
A.  Gaul's  28.57%  interest  in 
WRAW  to  WGAL  for  $50,000  with 
Mr.  Gaul  remaining  as  manager 
for  five  years  for  total  of  $47,500; 
similar  interest  of  Harold  O. 
Landis,  secretary-treasurer,  would 
go  to  Keystone  for  $50,000  [Broad- 
casting, July  16].  John  F.  Stein- 
man  and  J.  Hale  Steinman,  who 
already  own  21.43%  of  WRAW 
stock  each,  are  principal  stockhold- 
ers in  WGAL  Inc.  and  Keystone, 
and  therefore  with  their  families 
would  acquire  ultimate  control  of 
Reading  Broadcasting  Co.  The 
Steinmans  also  are  identified  with 
WORK  WDEL  WAZL  WEST. 
FCC  Commissioner  Wakefield  last 
week  granted  a  petition  for  waiver 
of  rules  to  accept  late  the  written 
appearance  of  applicants  in  the 
case. 


Philco's  War  Story 

PHILCO  Corp.,  Philadelphia,  has 
issued  an  illustrated  bound  book 
titled  Philco  Service  at  War  .  .  . 
The  Story  of  Philco's  Training  and 
Installation  Division.  Volume  is 
dedicated  to  the  men  and  women 
of  the  division  and  their  "fine  rec- 
ord of  achievement."  Starting  with 
the  "Philco  Recruiting  Program," 
books  follows  through  the  war  and 
ends  with  letters  of  appreciation 
for  the  job  "Well  done."  Under 
"Personnel"  is  listed  the  name  and 
hometown  of  every  worker  in  the 
division. 


FOR  THE  23RD  CONSECUTIVE 
YEAR  IN  AN  INDUSTRY 
CELEBRATING  IT'S  25TH 
ANNIVERSARY  WHN  EXTENDS 
TO  IT'S  MANY  FRIENDS  .  .  . 


Page  38    •    December  17,  1945 


BROADCASTING    •  Telecasting 


MARKET 


World-famous  Zion  National  Park  with  its  great 
White  Throne,  shown  here,  is  just  one  of  Utah's 
spectacular  scenic  attractions  that  people  every- 
where want  to  see.  Tourist  trade,  in  the  last  pre- 
war year,  was  worth  approximately  $30,000,000 
to  Utah.  It  should  grow  far  beyond  that  figure  in 
the  great  travel  years  ahead,  and  add  further 
strength  to  Utah's  economic  soundness. 

Local  Advertisers  Knoiv 
KDYL  Brings  Results 

Whatever  the  source  of  Utahns'  income — 
whether  from  tourist  trade 
or  mining  or  farming  or 
manufacturing  —  they  all 
have  this  in  common:  a 
preference  for  the  NBC 
shows  and  the  local  fea- 
tures brought  to  them  bv 
KDYL.  That's  why  this 
station  gets  results  for  ad- 
vertisers. 


WW 


i' 


Jack  Benny  Tops 
Hooper  on  Coast 

Hope  Second,  McCarthy  Third 
In  NovemBer  Ratings 

JACK  BENNY  was  the  favorite 
artist  with  Pacific  Coast  listeners 
during  November,  according  to 
the  November  Pacific  report  of  C. 
E.  Hooper  Inc.,  which  gave  him  a 
rating  of  27.6.  Bob  Hope  was  sec- 
ond with  25.3  and  the  Charlie 
McCarthy  Show  was  third  with 
22.6. 

Report  shows  an  average  eve- 
ning audience  rating  for  November 
of  8.4,  an  increase  of  0.2  from 
October  and  0.7  less  than  that  for 
November  1944.  Average  evening 
sets-in-use  was  31.1,  up  0.6  from 
October,  down  2.7  from  a  year  ago. 
Average  evening  available  audience 
was  76.3,  an  increase  of  1.5  since 
October,  an  increase  of  0.4  from 
a  year  ago. 

Average  daytime  audience  rating 
was  3.5,  down  0.1  from  October, 
down  0.6  from  a  year  ago.  Average 
daytime  sets-in-use  was  15.0,  a 
gain  of  0.5  from  October,  a  gain 
of  0.4  from  a  year  ago.  Average 
daytime  available  audience  was 
67.5,  up  0.6  from  October,  up  1.5 
from  a  year  ago. 

Following  the  three  leaders,  the 
remainder  of  the  first  15  programs 
in  order  of  the  Pacific  Coast  rat- 
ings are:  Fibber  McGee  and  Molly, 
22.1;  Fred  Allen,  21.8;  Great  Gil- 
dersleeve,  21.2;  Walter  Winchell, 
19.2;  Mr.  District  Attorney,  17.8; 
Screen  Guild  Players,  11  A;  Blon- 
die,  17.0;  Radio  Theater,  16.0; 
Bandwagon,  15.5;  Aldrich  Family, 
15.5;  Hildegarde,  15.4;  Take  It  Or 
Leave  It,  15.3. 


Sylvania  Buys  Wabash 

SYLVANIA  Electric  Products  Inc., 
New  York,  has  acquired  the 
Wabash  Appliance  Corp.,  Brook- 
lyn, manufacturers  of  photofiash 
and  incandescent  lamps.  Wabash 
is  merging  Jan.  1  with  the  Wabash 
Photolamp  Corp.  and  Birdseye 
Electric  Corp.  to  become  a  wholly- 
owned  but  independently-operated 
Sylvania  subsidiary.  Personnel, 
products  and  brands  remain  un- 
changed. 


"BEACH  UMBRELLA"  silhou 
etted  against  the  sky  is  the  anten- 
na of  U.  S.  Marine  Corps  radar 
portable  unit,  designed  for  beach- 
head use.  Weighing  only  400 
pounds,  the  unit  can  be  dismantled 
and  packed  in  four  100-pound  cases. 
It  was  developed  by  Westinghouse. 


U.  S.  Programs  Still  Top 
Ratings  List  in  Canada 

U.  S.  NETWORK  PROGRAMS 
lead  in  popularity  in  Canada  ac- 
cording to  December  national  ra- 
dio evening  report  of  Elliott- 
Haynes  Toronto,  released  Dec.  8. 
Fibber  McGee  and  Molly  remain 
Canada's  favorite  program  with 
rating  of  37.6  and  sets  in  use  at 
47.0,  followed  by  Edgar  Bergen 
and  Charlie  McCarthy  with  rating 
of  33.7,  Radio  Theater  with  rating 
of  32.8,  Album  of  Familiar  Music 
23.0,  Bob  Hope  21.0,  Bing  Crosby 
Music  Hall  20.7,  Treasure  Trail 
20.6  (Canadian  origination),  NHL 
Hockey  19.4  (Canadian  origina- 
tion), Waltz  Time  17 .4,  and  Green 
Hornet  17.2  (Canadian  origina- 
tion). 

Five  leading  French-language 
shows  for  December  are  Raillie- 
ment  du  Rire  with  rating  of  37.1 
and  sets  in  use  50.3,  followed  by 
Un  Homme  et  Son  Peche  34.8, 
Secrets  du  Dr.  Morhanges  30.9,  En 
Chantant  dans  le  Vivoir  30.4  and 
Cafe  Concert  29.7. 


More  people  listen 
to  WAKR 
than  to 
any  other  station 


heard  in  Akron" 


National  Representative:  John  Blair  &  Co. 

Page  40    •    December  17,  1945 


BROADCASTING    •  Telecasting 


NOW. .  ./&ufe/L/De$L  $»«t 

So  Try  This  Proven  Formula  for  OMAHA 


NBC's  Parade  of  stars 
+  590  Kilocycles 

+  5000  WATTS 


of  ikeltme  j 

 ;  _J 


Several  changes  are  impending  in  Omaha  broadcasting.  The  net 
result  will  be  more  and  better  programs  for  all  listeners  in  this  area. 
WOW  congratulates  the  stations  involved  and 
wishes  them  unlimited  success. 

At  the  same  time  —  now  that  radio  adver- 
tising dollars  MUST  count  WOW  calls  your  atten- 
tion to  the  fundamental  principle  of  radio  adver- 
tising: AUDIENCE  is  ALL-IMPORTANT. 

When  you  consider  the  Omaha  Market,  re- 
member the  equation  above! 


RADIO  STATION 


r  wow.  \ 

OMAHA,  NEBRASKA 

590  KC    •    NBC   •   SOOO  WATTS 

L Owner  and  Operator  of  1 
KODY  *  NBC  IN  NORTH  PLATTE  A 


We're  NOT  Sticking 
Our  Neck  Out  


when  we  say  the  best  way  to  make 
your  cash  register  ring  is  to  tell  'em  your 
story  over  WIP!  There  are  8,000,000  of 
'em  in  the  signal  area  of  Philadelphia's 
Pioneer  Voice.  Our  sponsors  know  it 
— ask  any  one  of  the  165! 

610  K.C. 

MUTUAL'S  3rd  MARKET  AFFILIATE 
• 

Represented  Nationally  by  GEO.  P. 


PLAQUE  was  presented  by  Camp- 
bell Arnoux,  general  manager  of 
WTAR  Norfolk,  to  Coach  Bill  Story 
of  Granby  High  School  football 
team,  state  champions,  at  a  ban- 
quet at  which  WTAR  was  host  to 
the  team  and  their  parents.  Check 
for  $1,355,  contributed  by  sports 
fans,  was  presented  Mr.  Story  by 
Blair  Eubanks,  WTAR  announcer. 


RELIGIOUS  FREEDOM 
IS  CITED  BY  MILLER 

FREEDOM  of  religion  and  free- 
dom of  radio  walk  hand-in-hand, 
Judge  Justin  Miller,  NAB  presi- 
dent, said  in  a  talk  delivered  on 
CBS  Dec.  9,  11:05-15  a.m.  in  con- 
nection with  Universal  Bible  Sun- 
day. Take  one  away  from  the  other, 
he  warned,  "and  we  shall  walk  into 
the  entrapments  of  tyranny  and 
oppression. 

"The  microphone  has  given  the 
Man  of  God  entire  nations  for  his 
parish,"  Judge  Miller  said.  The 
sick,  the  shut-ins,  the  blind  and  the 
halt  are  now  in  attendance  at  Di- 
vine Service  even  though  they  be 
bed-ridden.  Those  in  remote  places, 
those  above  the  earth  or  below  it — 
these,  too,  are  within  hearing  of 
God's  Word  at  the  switch  of  a  radio 
dial. 

"We  have  but  to  look  to  Europe 
to  see  what  havoc  the  state-in- 
spired broadcasts  of  hate  and  un- 
truth brought  upon  a  woe-begone 
people  who  now  desperately  need 
our  help  and  sympathy  in  their 
climb  back  to  Christian  ideals  and 
practices.  Here  in  America  every 
radio  tower  strives  to  be  a  Tower 
of  Babel  in  reverse.  It  strives  to 
preach  the  same  language  of  truth 
and  brotherhood.  It  strives  to  per- 
meate the  leavening  bread  of  toler- 
ation, in  bringing  together  men  and 
women  of  diverse  backgrounds,  re- 
ligions, economic  and  social  status 
through  common  denominators  of 
interest  and  aspiration." 


V*S  EVt 
HOLLINGBERY  CO. 


Signed  With  Autry 
CASS  COUNTY  KIDS,  consisting  of 
Fred  Martin,  Jerry  Scoggins,  and  Bert 
Dodson,  and  featured  on  WFAA  Dallas, 
have  been  signed  for  permanent  spot 
on  CBS  Gene  Autry  show.  William 
Wrigley  Jr.  Co.,  Chicago,  is  sponsor. 

Nylon  Certificates 
L.  BAMBERGER  &  Co.,  Newark,  owner 
of  WOR  New  York  and  of  R.  H.  Macy 
&  Co.,  issued  slips  to  all  WOR  employes 
last  week  entitling  them  to  purchase  a 
pair  of  nylon  hose  each  at  Macy's  New 
York  store.  During  cigarette  shortage 
WOR  employes  were  given  cards  en- 
titling them  to  cigarettes. 


CBC  Board  Denies 
New  U.  S.  Net  Ties 

Opinion  Favoring  Review 
Is  Drawn  in  CBS  Case 

NO  NEW  AFFILIATIONS  with 
United  States  networks  will  be 
permitted  by  Canadian  Broadcast- 
ing Corp.,  it  has  been  ruled  by 
CBC  board  of  governors,  accord- 
ing to  an  announcement  made  on 
Dec.  7  by  A.  D.  Dunton,  new  CBC 
chairman,  in  connection  with  deny- 
ing CJAD  Montreal  affiliation  for 
CBS  programs. 

CJAD,  new  English-language 
station  for  Montreal,  operated  by 
J.  Arthur  Dupont,  former  CBC 
commercial  manager  in  Quebec, 
was  to  have  shared  the  CBS  fran- 
chise with  CKAC  Montreal,  with 
CKAC  stressing  musical  programs 
which  could  be  adapted  to  French 
announcements  and  CJAD  carry- 
ing English  variety  programs  from 
CBS. 

The  CBC  board  has  decided  that 
the  whole  question  of  U.  S.  net- 
work affiliations  with  Canadian 
private  stations  be  reviewed  and 
no  new  affiliations  be  permitted. 
Mr.  Dunton  stated  that  English 
listeners  in  Montreal  will  not  be 
deprived  of  CBS  programs  but  did 
not  state  which  station  would 
carry  these.  The  CBC  stations  in 
Montreal,  CBF  and  CBM,  share 
with  CFCF  Montreal  the  NBC  and 
American  Network  franchises. 
CKAC  has  the  CBS  franchise. 

CJAD  officially  opened  Dec.  8 
despite  the  CBC  ruling  on  which 
its  entire  program  schedule  had 
been  planned.  It  is  equipped  with 
1,000  w  Northern  Electric  trans- 
mitter on  800  kc,  uses  RCA  Victor 
record  library,  and  Press  News  and 
British  United  Press  news  services. 


Guthartz  Stipulation 

FEDERAL  TRADE  COMMIS- 
SION announced  last  week  that 
Max  L.  Guthartz,  also  known  as 
Max  Guthart,  trading  under  sev- 
eral firm  names  including  Engi- 
neering Radio  Co.  and  Eng.  Radio 
Co.,  Brooklyn,  had  agreed  to  quit 
representing  that  his  radio  devices 
will  have  any  favorable  effect  on 
radio  receptivity.  Stipulation  also 
covered  several  other  alleged  mis- 
representations, among  which  was 
a  claim  that  a  scalp  preparation  he 
offers  is  an  effective  remedy  for 
baldness. 


■WJNO 

'Vifiere  "Dun  and 
Bvadstreet  "meet 
"Hooper  and 


Page  42    •    December  17,  1945 


BROADCASTING    •  Telecasting 


RAIN  or  SHINE 


...The  WEATHER  is 
front  page  NEWS! 

Each  weekday  at  11:10  a.m.,  KSD 
presents  a  non-commercial  broad- 
cast by  H.  F.  WAHLGREN,  Direc- 
tor of  the  St.  Louis  Office  of  the 
United  States  Weather  Bureau,  who 
reports  up  -  to  -  the  -  minute  official 
weather  forecasts  IN  PERSON. 

These  exclusive  daily  broadcasts 
originate  at  Mr.  Wahlgren's  desk  in 
the  New  Federal  Building,  and  typify 
KSD's  continuing  efforts  to  accord 
the  most  comprehensive  treatment 
to  every  subject  which  may  be  clas- 
sified as  NEWS. 


Director  H.  F.  WAHLGREN,  St.  Louis  Office  of  the  United  States  Weather  Bureau 


KSD  is  the  NBC  basic  station 
for  St.  Louis;  it  is  225  miles  to 
the  nearest  other  NBC  basic 
outlet.  KSD  is  the  only  broad- 
casting station  in  St.  Louis  with 
the  full  service  of  the  Associated  Press  —  the  AP 
news  wires  plus  the  PA  radio  wire.  KSD  is  recognized 
throughout  its  listening  area  for  its  high  standard  of 
programming  and  advertising  acceptance.  To  sell 
the  great  St.  Louis  Market,  use  "The  Combination 
that  Clicks"— KSD-NBC-AP. 

BROADCASTING    •  Telecasting 


KSD 

ST.    LOUIS  •  SSO  KC 

Owned  and  Operated  by  the 

ST.  LOUIS     POST- DISPATCH 

National  Advertising  Representatives 

FREE    &    PETERS,  INC. 


December  17,  1945    •    Page  43 


CBS  Will  Record  Foreign 
Reports  for  News  Series 

PICKUPS  from  abroad  may  be 
justified  when  the  importance  of 
the  news  over-balances  the  poor 
qualities  of  signals  from  abroad, 
according  to  Paul  White,  news  and 
special  features  director  of  CBS. 

In  revamping  the  World  Today 
series,  broadcast  on  CBS  Monday 
through  Saturday,  6:45-7  p.m., 
EST,  the  network  has  announced 
that  all  domestic  pickups  will  of 
course  be  live,  adding:  "Some 
foreign  pickups  may  also  be  live — 
when  the  quality  of  the  signal  at 
broadcast  time  or  the  importance 
of  the  story  justifies  it.  However, 
arrangements  will  be  made  to  re- 
cord foreign  reports  before  and  at 
the  time  when  the  signal  is  best." 
This  represents  a  reversal  in  CBS 
policy,  which  heretofore  has  per- 
mitted the  use  of  recorded  broad- 
casts on  the  network  only  under 
emergency  conditions. 


THAT'S  SMOKING,  southern  style,  with  Prince  Albert.  Pipes  and  cake 
are  in  honor  of  Grand  Ole  Opry's  20th  birthday,  with  over  3,900  hours 
on  the  air,  celebrated  at  WSM  Nashville.  Harry  Stone,  WSM  manager 
cuts  the  cake.  Onlookers  (1  to  r)  :  Roy  Acuff,  Duke  of  Paducah,  Minnie 
Pearl,  and  Ken  MacGregor,  Wm.  Esty  &  Co.  account  executive  for  R.  J. 
Reynolds  Tobacco  Co.,  show's  sponsor. 


AS  ANOTHER  YEAR  GOES 
ROLLIN'  ALONG 


Tay  lorJ-|owe  Snowde  n 

1340  0N  yoUR  DIAL 
AMERICAN  BROADCASTING  CO.,  INC.  •  LONE  STAR  CHAIN 
VOICE   OF   THE   SOUTH   PLAINS   OF  TEXAS 


FOOD  BROKER  FINDS 
RADIO  GETS  RESULTS 

ONE  food  broker  who  uses  radio, 
Kuehn-Hall  Co.,  St.  Paul  reports 
surprising  success  with  Grocery 
Store  Grab  Bag  over  KSTP. 

Aired  five  days  a  week,  from  diff- 
erent Twin  City  grocery  stores  and 
transcribed,  show  is  done  by  Randy 
Merriman,  KSTP  mc  who  recently 
completed  a  USO  tour  in  the  Paci- 
fic theater,  with  Glenn  Harris  an- 
nouncing. 

The  pair,  together  with  a  re- 
cording engineer  and  full  tran- 
scription equipment,  move  into  the 
stores  about  2  p.m.  daily,  and 
spend  about  an  hour  interviewing 
customers,  make  a  quarter  hour 
transcription  and  play  it  back  at 
5:15  p.m.  the  same  day. 

Four  products  get  top  billing  on 
the  program,  Skippy  Peanut  Butter, 
Brite-ize  Cleaner,  Dromedary  Gin- 
ger Bread  Mix  and  Rumford  Bak- 
ing Powder,  all  distributed  locally 
by  the  Kuehn-Hall  firm. 

Straight  commercials  are  almost 
always  eliminated,  with  ad  lib  in- 
stitutional and  mentions  found  to 
be  most  effective  as  products  are 
distributed  to  persons  interviewed. 
Store  banners,  special  product  dis- 
plays, window  cards  and  a  special 
"Kuehn-Hall  Hostess"  who  assists 
performers  on  each  show  are  among 
the  merchandising  ideas  contribut- 
ing to  the  effectiveness  of  the  pro- 
gram. Sponsor  has  assigned  a  de- 
tail man  to  contact  stores  and  set 
up  displays  in  advance.  In  addition 
to  effectiveness  in  selling  sponsored 
products,  show  acts  as  outstanding 
merchandiser  and  good  will  builder 
with  local  merchants.  It  has  proven 
particularly  effective  in  introducing 
products  not  stocked  by  local  stores. 


Southwell  to  WCBW 

JOHN  SOUTHWELL,  former 
television  director  of  Young  & 
Rubicam,  New  York,  once  with 
BBDO,  New  York,  has  joined 
WCBW,  CBS  video  station,  as  a 
program  director.  Capt.  Bob  Bene- 
dick, AAF  retired  former  camera- 
man and  director  at  WCBW,  has 
returned  to  station  as  director  of 
mobile  operations.  Jerry  Faust, 
engineer-actor,  has  joined  WCBW 
staff  as  an  assistant  director. 
WCBW  started  series  of  basket- 
ball telecasts  from  Madison  Square 
Garden  Dec.  12,  with  Bob  Edge 
handling  commentary. 


Feely  Appointed 

FRANK  J.  FEELY,  manager  of 
Western  Electric  Co.'s  Specialty 
Products  Shops  in  New  Jersey, 
has  been  named  manager  of  the 
company's  electronic  components 
manufacture.  These  manufactur- 
ing operations  will  be  moved  into 
a  new  plant  to  be  built  in  1946  at 
Allentown,  Pa.  Mr.  Feely,  with 
the  company  25  years,  has  been 
responsible  for  much  of  Western 
Electric's  production  of  radar  and 
other  electronic  equipment  for  the 
armed  forces  since  1942. 


Page  44    •    December  17,  1945 


BROADCASTING    •  Telecasting 


o"  ,he   ,uP  stage  ot  the  lo 
l"hont  New  Haven.  have 
"fnea,ef  hundred  er  ries 

bee     U  over  southern  W  (or 

tre  title  01  ^ 

^45"'  ,    „W  young  !°f'e'in<ur 
The  >°^V  V         do  lor s  m  t 

model  "haU°  -«..<ort 


 '  t  all  drives 

National  Wo       ^  ,he  rest  ° 
^  H°n1h-,  ^        °h  October 

group 


Va09hn  Wonroe 


^ectwe'a  splendid  na- 
tion^ »         , on  coast  * 

-'°^avten-^9\0nrnS 

Commerce  oXMS^ 
selected  w"  ,  ...  ^^--^ 
paid  WPJSJ 


directly  throug 
and  canteens, 
VVe  urge  a" 
thejis' 


3lK  will  cen- 

^ro^rs  have  done  to  P 
*in  the  war. 


»ue  station's 

^#rf^r  ^  for  the  P°* 

philco  has  to 

eignrec      .    ture,    m«  .-  nay"—     .  BauK.""»-j 

the  shov,  has  formanyVift  poeking     ^  ^ 

sponsored  °Y 

Company- 


^iUmnoway 
t^^esS^Sona^ 

CnedV.  GU..^:nW>nche»onc 


BASIC  MEMBER  AMERICAN  BROADCASTING  COMPANY 
NATIONAL  REPRESENTATIVE:  HEADLEY-REED  COMPANY 


IN  THE  MIDDLE  960  OF  THE  DIAL 

NEW  HAVEN,  CONN. 


BROADCASTING    •  Telecasting 


December  17,  1945    •    Page  45 


NBC  Syndicated  Programs... 

Network-caliber  Shows  that  Build  Local  Prestige 

NBC  Syndicated  Programs  have  a  great  record  of  building  great  audiences  in 
cities  throughout  the  nation  because  they're  powered  by  the  same  top  quality  of 
talent .  .  .  writing  .  .  .  direction  .  .  .  that's  packed  into  NBC's  great  network  shows. 

And  each  client  gets  exclusive  rights  to  his  show  in  his  sales -territory  .  .  . 
shares  the  expense  with  other  advertisers  in  non -competitive  areas. 
That's  what  makes  the  cost  so  small  it's  almost  negligible. 

No  wonder  NBC  Recorded  Programs  are  picked  for  prestige  .  .  .  sought -out  for 
sales  ...  by  national  advertisers  who  want  to  spot  certain  markets  .  .  .  regional 
advertisers  whose  distribution  nixes  the  use  of  networks  .  .  .  local  advertisers 
who  want  network -caliber  shows  for  a  nominal  cost. 

With  such  outstanding  programs  as  The  Playhouse  of  Favorites,  The  Haunting 
Hour,  Art  Van  Damme  Quintet  with  Louise  Carlyle  and  5-Minute  Mysteries, 
no  wonder  so  many  advertisers  will  welcome,  look  and  leap  at  IDEA:  1946. 

WRITE,   WIRE    OR    PHONE    FOR'aUDITION  RECORDS. 


THE  PLAYHOUSE  OF  FAVORITES  ...  a  prestige  pro- 
gram  with  a  solid  commercial  appeal .  .  .  presents  vivid 
dramatizations  of  the  world's  favorite  stories  . . .  such  as 
Dickens'  Tale  of  Two  Cities  . . .  Melville's  Moby  Dick . . . 
Jane  Austen's  Pride  and  Prejudice.  Stories  of  adventure, 
haunting  romance,  sparkling  comedy,  are  vehicles  for 
famous  stars  like  Will  Geer,  Wendy  Barrie,  Frances  Hefflin. 
Schedule:  1  half-hour  a  week.  Now  available:  52  weeks 
of  broadcasting. 


THE  HAUNTING  HOUR  .  .  .  builds  regular  listener-tingling 
interest  with  original  psychological  mysteries  .  .  .  thrillers  .  . . 
crime  crusade  themes.  It  creates  true-to-life  characters,  pre- 
sents sociological  and  psychological  problems.  Top-flight 
writers  originate  imaginative  scripts  for  such  big  radio -and - 
stage  names  as  Eddie  Nugent,  Jean  Gillespie.  Each  story 
complete  in  itself.  Schedule:  1  half-hour  a  week.  Now  avail- 
able: 52  weeks  of  broadcasting. 


ART  VAN  DAMME  QUINTET  WITH  LOUISE  CARLYLE  .  .  . 

a  jet-propelled  musical  that  "jumps  with  rhythm  right  out  of 
this  world."  Pop  songs  .  .  .  jazz  classics  .  .  .  memory  tunes  .  .  . 
hits  .  .  .  interpreted  by  Art  Van  Damme  and  his  famous  swing 
accordion  .  .  .  Louise  Carlyle  with  the  warm,  vibrant  voice 
loved  by  millions  of  nation-wide  network  listeners  .  .  .  and  a 
solid-sending  quintet.  Schedule  for  this  traffic-stopper:  3  quar- 
ter-hours a  week.  Now  available:  26  weeks  of  broadcasting. 


5-MINUTE  MYSTERIES  .  .  .  packs  all  the  appeal  of  a  lengthy 
mystery  program  into  300  hair-raising  seconds,  for  the  sponsor 
who  wants  more  than  a  spot  announcement  but  less  than  a 
quarter -hour  of  radio  time.  New  complete -in -5 -minutes  scripts 
by  top  writers  are  played  by  stars  recruited  from  network 
shows.  An  original  delayed-solution  technique  offers  unusual 
commercial  advantages.  Schedule:  Three  five-minutes  a  week. 
Now  available:  87  weeks  of  broadcasting. 


NBC 


AMERICA'S  NUMB 


ING  DIVISION 


£  Of  ftf COftOeD  PROGRAMS 


Cwrntin  Jf  taar'ica  RCA  flW*'  Radio  C'ty'  New  Yorfc  *  ch>cago  •  Washington  •  Hollywood  •  Son  Francisco 


YOU  can  tell  a  good  station  when  you  hear 
one.  And  so  can  the  1,200,000  people  we  cover 
every  day  with  Eastern  Iowa's  only  CBS  pro- 
grams .  .  .  which  means  that  WMT  is  Eastern 
Iowa's  most  popular  station  for  low-cost  sales. 
You're  missing  a  terrific  sales  opportunity  if 
you're  missing  WMT  on  your  schedule! 


WELCOME  BACK  to  New  York  office  of  Free  &  Peters  is  extended 
Ewart  M.  Blain,  discharged  as  artillery  captain  after  34  months  in 
Pacific,  by  President  H.  Preston  Peters  of  stations  representatives  firm. 
Shown  (1  to  r)  are  Jones  Scovern,  New  York  sales  manager;  Mr.  Blain; 
Art  Barry,  also  back  from  Pacific  after  service  as  lieutenant  commander; 
Mr.  Peters;  Terry  Clyne,  who  served  in  Germany  as  lieutenant  colonel. 

Extension  of  Farm  Broadcast  Activity 
Is  Urged  in  Resolution  to  NAB  Board 


EXTENSION  of  agricultural 
broadcasting  activities  within  the 
NAB  was  urged  at  the  Dec.  4-5 
meeting  of  the  Agricultural  Direc- 
tors Committee,  held  in  Chicago 
[Broadcasting,  Dec.  5].  The  com- 
mittee passed  a  resolution  laying 
out  a  program  for  immediate  ac- 
tion. 

Back  of  the  resolution  was  the 
expressed  desire  to  bring  about 
closer  relationship  among  commer- 
cial farm  broadcasting,  farmers, 
U.  S.  agencies  and  farm  groups  as 
well  as  advertising  agencies  and 
station  management.  Higher  level 
of  farm  broadcasting  is  sought, 
along  with  use  of  the  medium  to 
promote  understanding  of  farm 
problems. 

The  following  program  was  rec- 
ommended to  the  NAB  board  of 
directors : 

1.  The  preparation  of  a  brochure  on 
agricultural  broadcasting,  stressing  the 
factors  contributing  to  a  well-rounded 
and  complete  agricultural  service  by 
broadcasting  stations;  such  presentation 
to  be  prepared  for  use  by  management 
and  possible  distribution  to  advertising 
agencies,  listeners  and  others  interested 
in  farm  broadcasting. 

2.  To  develop  closer  working  relations 
with  the  U.  S.  Dept.  of  Agriculture, 
other  governmental  agencies  dealing 
with  agriculture,  and  institutions  of 
agricultural  education  and  research. 

3.  To  arrange  periodic  regional  dis- 
cussions or  clinics,  bringing  together 
broadcasting  management,  farm  radio 
broadcasters,  representatives  of  the  U.  S. 
Dept.  of  Agriculture,  other  governmen- 
tal agencies  dealing  with  agriculture, 
institutions  of  agricultural  education 
and  research,  farm  organizations,  farm- 
ers and  ranchers  and  others  interested 


in  farm  broadcasting;  to  examine  the 
possibilities  of  extending  the  service  of 
radio  broadcasting  to  agriculture  over 
commercial  stations. 

4.  To  establish  for  convenience  of  sta- 
tion management,  a  guide  for  deter- 
mining qualifications  of  competent 
agricultural  broadcasters. 

5.  To  examine  the  NAB  Standards  of 
Practice  as  they  apply  to  agricultural 
broadcasting. 

In  addition,  your  committee  to  main- 
tain and  extend  the  services  of  agricul- 
tural broadcasting  recommends  the  ulti- 
mate establishment  of: 

1.  An  agricultural  committee  member 
for  each  of  the  Seventeen  Districts  of 
the  National  Association  of  Broadcast- 
ers to  work  with  station  management 
in  the  respective  areas. 

2.  To  plan  for  the  establishment  with- 
in the  NAB,  of  an  agricultural  director. 

Members  of  the  committee  fol- 
low :  Larry  Haeg,  chairman,  WCCO 
Minneapolis;  Art  Page,  WLS  Chi- 
cago; Bill  Mosier,  KJR  Seattle; 
Bill  Drips,  NBC  Chicago;  Herb 
Plambeck,  WHO  Des  Moines; 
Layne  Beaty,  WBAP  Ft.  Worth. 


'Kyser  Kollege'  First 

COLGATE  -  PALMOLIVE  -  PEET 
Co.  Kay  Kyser's  Kollege  of  Musi- 
cal Knowledge  on  NBC  was  first 
full  program  to  be  broadcast  from 
an  American  military  base  during 
the  period  of  World  War  II,  the 
National  Archives  of  the  U.  S. 
Government  has  announced.  Tran- 
scription of  first  broadcast  on  Feb. 
26,  1941,  from  the  Marine  base  at 
San  Diego,  Cal.,  has  been  requested 
by  Archives  for  posterity.  Agency 
is  Ted  Bates  Inc.,  New  York. 


KATZ  AGENCY  has  all  the  details— contact  them  at  once 


Page  48    •    December  17,  1945 


BROADCASTING  • 


Telecasting 


! 
I 


Texas  is  one  of  the  greatest  states  in 
importance.  A  vast  industrial  develop- 
ment is  underway,  comparable  to 
Texas'  great  cattle,  farming,  sheep 
raising,  citrus,  shipping,  mining,  and 
oil  and  gas  activities. 

So  great  are  distances  in  Texas  that 
folks  in  the  Panhandle  can  be  skiing 
in  sub-zero  temperature  .when  grape- 
fruit is  ripening  under  an  80  degree 
sun  in  the  Rio  Grande  Valley.  Cover- 
ing this  vitally  rich  Southwest  market, 
which  includes  an  important  part  of 
Oklahoma,  is  the  Lone  Star  Chain. 


In  addition  to  being  economical  and  thoroughly  effective,  the 
Lone  Star  Chain  is  flexible.  The  chain  consists  of  seven  out- 
standing stations,  but  arrangements  can  be  made  to  carry 
your  programs  on  two  or  more  of  the  basic  stations  plus  any 
combination  of  the  supplementary  stations.  Another  advan- 
tage of  the  Lone  Star  Chain  is  that  your  program  can  be 
tailor-made  for  Texas.  And  this  is  important,  if  you  want  real 
results. 

THE  LONE  STAR  CHAIN 

805-6  TOWER  PETROLEUM  BLDG.,  DALLAS,  TEXAS 

TELEPHONE  RIVERSIDE  5663 
CLYDE  MELVILLE,  MANAGING  DIRECTOR 
REPRESENTED  BY 


Total  Population  Served   6,481,300 

This  comprises  38.5%  of  Okla- 
homa; 72%  of  New  Mexico; 
89%  of  Texas. 

Total  Effective  Buying  in- 
come  $5,861,757,000 

Representing  90%  of  Texas;  74% 
of  New   Mexico;   and   29%  of 
Oklahoma. 
Total  Dwellings  7,764,984 

Total  Radios   7,788,578 

Urban  Radios   656,920 

Rural  Non-Farm  Radios  244,079 
Rural  Farm  Radios  287,579 

Retail  Sales  $2,628,805,000 

Representing  89 'A  %  of  Texas; 
76%  of  New  Mexico;  and  27% 
of  Oklahoma. 


OADCASTING    •  Telecasting 


December  17,  1945    •    Page  49 


Results 

tell 

the  story.. 


The  results  enjoyed  by  the  scores 
of  local  sponsors  of  FULTON 
LEWIS,  jr.,  are  a  success  story  that 
would  fill  a  book.  ...  On  184 
stations  from  Atlanta  to  Yakima 
FULTON  LEWIS,  jr.,  is  doing  an 
outstanding  job  for  America's 
greatest  variety  of  advertisers  .  .  . 
a  job  that  has  gained  for  him  the 
title  of  "America's  No.  I  Coop- 
erative Program."  For  immediate 
availabilities  in  a  few  choice  spots 
— wire,  phone  or  write  .  .  . 

Cooperative  Program  Department 
MUTUAL  BROADCASTING  SYSTEM 

1410  Broadway.  New  York  13.  N.  Y. 


BRIG.  GEN.  LUTHER  L.  HILL,  now  on 
Inactive  status  as  reserve  officer  and  for- 
mer director  of  Bureau  of  Public  Rela- 
tions,   War    Dept.  [BROADCASTING. 
Oct.  22],  is  to  return  Jan.  1  to  execu- 
tive post  with  Cowles  Broadcasting  Co. 
and  Cowles  newspaper  interests.  It  is 
reported  he  may  head  radio  operations. 
JACK    HEINTZ,    former    manager  of 
WCBS   Springfield,   111.,   released  from 
Navy  as  lieutenant 
_^__„„      .    after  two  and  a  half 
^flPm^k         vears    service,  has 
been  appointed 
^■B  ,  manager    of  KTMS 

Santa  Barbara.  Cal. 
fHBv  He  succeeds  LOUIS 
1  -'-m  W^W  F.  KROECK,  re- 
'    Mr.  Heintz 


was  manager  of 
WCBS  for  five  years 
and  prior  to  that 
commercial    m  a  n- 

ager. 

JEMMY  BARBER, 

for  eight  years  as- 
Mr.  Heintz  sistant  manager  of 
KGVO  Missoula, 
Mont.,  has  resigned  to  move  to  south- 
ern California.  He  plans  to  re-enter  pro- 
duction and  writing  fields. 
FCC  COMMISSIONER  CLIFFORD  J. 
DURR  will  speak  in  Charleston,  S.  C.. 
Dec  17  under  the  auspices  of  the  The 
New  South  Lecture  Committee.  His 
topic  will  be  "Business  and  the  New 
South". 

J  B  CONLEY,  general  manager  of  KEX 
Portland,  Ore'.,  Dec.  8  addressed  the 
Williamette  Valley  Forensic  Institute 
held  at  the  University  of  Oregon  Sub- 
ject was  "This  Business  of  Broadcast- 
ing". 

EMANUEL  DANNETT,  attorney  for  Mu- 
tual, is  recuperating  from  a  neck  in- 
jury at  Neurological  Institute,  New 
York. 

CARL  HAVERLIN,  Mutual  vice  president 
in  charge  of  station  relations,  leaves 
New  York  for  the  West  Coast  on  Jan.  3 
to  attend  the  NAB  district  meetings. 
GEORGE  A.  CROMWELL,  former  pro- 
gram and  commercial  manager  of 
CHSJ  St.  John,  N.  B.,  has  been  ap- 
pointed station  manager.  He  succeeds 
L.  C.  RUDOLPH. 

W.  C.  BORRETT,  managing  director  of 
CHNS  Halifax,  has  issued  his  fourth 
book  "Down  East"  continuing  stories 
he  presents  over  air  on  program  "Tales 
Told  Under  the  Town  Clock". 
WALTER  P.  SPEIGHT  Jr.,  general  man- 
ager of  WATL  Atlanta,  visited  networks 
and  agencies  in  New  York  early  last 
week  and  was  in  Washington  Thursday 
and  Friday  on  FCC  business. 
FRANK  E.  PELLEGRIN,  NAB  Director 
of  Broadcast  Advertising,  last  week  con- 
ducted a  progress  study  of  the  Joske 
department  store  radio  clinic  in  San 
Antonio.  Clinic  will  complete  its  12- 
month  test  period  Dec.  31. 
JUDGE  ROY  HOFHELNZ,  owner  of 
KTHT  Houston,  was  host  to  a  group  of 
Washington  radio  officials  and  execu- 
tives Dec.  5,  with  the  piece  de  resistance 
Texas  wild  duck. 


WILLIAM  B.  DOLPH,  executive  vice- 
president  of  WMT  Cedar  Rapids  and 
head  of  William  B.  Dolph  Enterprises, 
and  Mrs.  Dolph,  will  leave  about  Jan 
10  for  an  extended  trip  to  Guatamala, 
Costa  Rica  and  Mexico,  which  will  in- 
clude business  enterprises  contemplated 
in  those  countries. 

MERLE  JONES,  Cowles  Broadcasting 
Co.  vice-president  and  general  manager 
of  WOL  Washington,  left  Dec.  16  for 
Chicago  meeting  of  NAB  Code  Commit- 
tee He  will  remain  for  the  -week  on 
network  business  in  addition  to  NAB 
meeting. 

LT  DAVID  E.  TOLMAN,  on  leave  fror 
the  law  firm  of  Segal,  Smith  &  Hen- 
nessey, last  week  returned  to  his  civilian 
status  after  more  than  three  years  oi 
Navy  service  as  a  reservist. 
EARL  H.  GAMMONS,  director  of  CBS 
Washington  office,  returned  to  work  last 
week  after  a  siege  of  influenza. 
DONALD  FLAMM,  founder  of  WMCA 
New  York,  has  entered  the  motor  trans- 
port industry.  He  is  president  of  Linn 
Sales  Co.,  world  selling  agency  for  a 
new  front  wheel  drive  motor  delivery 
coach  and  land  yacht  manufactured  by 
Oneonta-Linn  Corp.,  Onecnta,  N.  Y. 
EDGAR  KOBAK,  Mutual  president 
visited  Halloran  General  Hospital  Dee 
12  where  he  addressed  a  group  of  con- 
valescent servicemen  on  the  art  of  sell- 
ing themselves  to  employers  following 
their  discharge.  Mr.  Kobak  left  Ne^ 
York  Dec.  13  for  Washington,  D.  C,  oi) 
a  business  trip,  and  is  returning  to  Nev. 
York  Dec.  17  or  18. 

KFXJ  Studio  Dedicatioc 
Is  Planned  for  Jan.  13 

WITH  extensive  remodeling  an< 
construction  of  studio  facilitie 
nearing  completion,  KFXJ  Gram 
Junction,  Colo.,  plans  formal  dedi 
cation  of  its  new  theater  studi 
Jan.  13.  Colorado  Governor  Johi 
Vivian  and  Edgar  Kobak,  presi 
dent  of  Mutual,  are  slated  to  pai 
ticipate. 

Modernization  program  include 
addition  of  three  studios.  One  o 
these  is  an  ultra-modern  auditoi 
ium  studio  with  walls  of  speci£ 
design  utilizing  polycylindrical  dii 
fusers.  A  new  Reuter  pipe  orga 
has  been  bought  and  new  recordin 
facilities  including  four  Presto  an 
two  RCA  turn-table  units  hav 
been  installed.  Expanded  office  f  £ 
cilities  will  be  available  on  groun 
floor  of  new  studio  building,  int 
which  the  program  and  news  d( 
partments  will  move  Jan.  1. 


Something  you  learn 
from  experience  on 

WNAB 


BASIC-AMERICAN  IN 

BRIDGEPORT/  CONN. 


Concentrated  Audience  in  the  Nation's  59th  Market 

It's  as  simple  as  A-B-C.  When  you  add  ihe  basic  elements 
of  sound  local  programming  to  a  basic-network  schedule 
in  America's  59th  largest  metropolitan  market  with  its 
almost  SIOO.000,000  in  annual  retail  sales,  the  result  is 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED        BY  RAMBEAU 


Page  50    •    December  17,  1945 


BROADCASTING    •  Telecastit 


Business  Leaders  plan  for 


*J*e  American  Air  Pfft er  Co  . 

Rec0NvERXINg  fo      ,,Ier  c°v  Inc.  «^ . 


Reconverts  fo  '  C°"'  '««■  «^  . 

ure  hope  oUr  total 


r •  Logan  r  


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«m'7,0;;m™t    Threr^Cti0"  '"to  four  H   ■  ■  "  S""  the  "S 

nwem-"^-round  600peopje 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville.'* 


The  Louisville  Times 

Radio  Station  WHAS 


Orchid  for  Guess-Who? 

I  IT  HAS  NOT  been  the  custom  of  this  journal 
I  to  say  nice  things  about  Commissioner  Clifford 
J.  Durr  of  the  FCC.  Mostly  because  we  dis- 
agree with  most  of  his  viewpoints  he  has  ex- 
'  pressed  about  American  broadcasting. 

We  may  be  feeling  the  holiday  spirit  prema- 
turely this  year.  At  all  events,  it's  a  pleasure 
to  observe  the  Commissioner's  honesty  and  con- 
sistency. 

He  practically  never  says  anything  with 
which  we  agree.  That  is  consistency. 

He  practically  always  says  out  loud  what 
he  conjures  in  his  secret  mind.  That  is  honesty. 

Both  virtues  dignify  him  as  a  gentleman. 
Both  virtues  are  worthy  of  emulation. 

Now,  if  we  could  conjure  up  some  way  of 
leading  him  out  of  the  wilderness  and  of  con- 
verting him  to  the  righteous  cause  which  is 
Radio  by  the  American  Plan  our  satisfaction 
would  be  complete  (well,  nearly).  For  his  holi- 
day reading  we  commend  the  BBC  editorial  on 
this  page,  and  perhaps  President  Truman's 
"Radio  as  free  as  the  press"  letter  of  last  July. 


A  REVISED  Government  reorganiza- 
tion bill,  which  would  empower  President 
Truman  to  regroup,  transfer  or  merge 
independent  agencies,  has  been  devised 
by  House  and  Senate  conferees.  FCC 
now  is  among  agencies  which  can  be 
reorganized  only  under  a  separate  legis- 
lative proposal.  But  it  is  not  exempt. 
Whatever  administration  leaders  may 
have  in  mind,  it  is  to  be  hoped  nothing 
will  be  done  to  remove  FCC  from  its 
independent  status  to  a  political  one 
under  some  other  department  or  agency. 


Wise  Council 

IN  THE  FOUR  months  that  have  elapsed 
since  V-J  Day  when  the  last  enemy  of  democ- 
racy capitulated,  all  the  world  has  learned  that 
emergency  conditions  didn't  stop  with  the  lay- 
ing down  of  arms. 

In  radio  that  has  been  clearly  demonstrated. 
While  certain  wartime  restrictions  have  been 
relaxed  or  eliminated,  the  changeover  to  a 
peace-time  economy  is  still  ahead. 

Thus  the  decision  of  the  Advertising  Council 
to  continue  its  voluntary  allocation  activities, 
perpetuating  the  splendid  plan  developed  per- 
force during  the  war,  is  a  welcome  one. 
Sponsors  will  be  provided  copy  which  they  can 
iccept  or  reject.  Most  of  the  peacetime  public 
service  messages  will  continue  to  originate 
trom  within  the  Government. 

The  service  which  the  Council  performed 
luring  the  grim  years,  in  sifting  through  mul- 
;itudinous  requests  and  releasing  them  on  spe- 
:ific,  scientific  schedule,  relieved  broadcasters, 
sponsors  and  Government  of  many  man-hours 
>f  conversation  and  conflict. 

Even  though  the  grueling  war  pace  is  over, 
ve  hope  all  in  radio  will  get  behind  the  peace- 
ime  Council  operations  with  the  verve  and 
/igor  the  effort  deserves.  The  job  done  under 
ts  auspices  is  one  of  the  unsung  phases  of  ad- 
vertising's contribution  in  the  great  struggle. 


Busy  as  a  BBC? 

THE  FOLLOWING  is  an  Associated  Press  dis- 
patch from  London,  dated  Dec.  5: 

"The  cost  of  the  British  Broadcasting  Cor- 
poration for  the  year  ended  March  31,  1945, 
was  $17,155,252.00." 

The  cost  of  American  broadcasting  system — 
including  four  major  networks,  five  regional 
networks  and  875  standard  stations — during 
1944  was  $185,025,760.00  (FCC  figures).  In 
other  words,  American  broadcasting  costs  con- 
siderably more  in  one  month  to  operate  than 
the  BBC  expends  in  a  year. 

And  what  does  this  expenditure  mean?  It 
means  jobs — for  writers,  producers,  musicians, 
performers,  announcers,  executives,  for  all 
manner  of  personnel  employed  in  the  art. 

Moreover  the  figure,  based  on  some  26,000 
fulltime  employes,  does  not  include  the  thou- 
sands of  executives,  timebuyers,  producers, 
script  writers,  announcers,  musicians  and  tech- 
nicians employed  by  advertising  agencies, 
sponsors,  program  producers,  transcription 
firms  and  other  industries  which  actually  are 
an  integral  part  of  the  American  system. 

Is  this,  then,  a  system  of  broadcasting  to  be 
condemned — the  system  that  attracts  listeners 
through  its  virtues,  and  not  through  a  tax? 
Is  this  a  system  to  accept  without  challenge 
the  loosely-phrased  and  uninformed  criticism 
of  such  as  Chairman  Cannon  of  the  House 
Appropriations  Committee? 

It  was  Chairman  Cannon,  whose  frequent 
statements  on  full  employment  are  well  known, 
who  said  he  preferred  a  state-owned  system 
like  the  BBC  to  a  private-owned  system  of 
broadcasting  like  America's.  Did  he  know 
that  he  was  speaking  against  the  very  prin- 
ciples he  has  expounded? 

And  even  more  intriguing  than  such  a  com- 
ment from  a  man  in  such  a  position  is  another 
dispatch,  in  which  Harold  J.  Laski,  chairman 
of  the  Executive  Committee  of  the  Labor  Party 
in  England,  describes  British  radio  as  "a  part 
of  big  business." 

Mr.  Laski  goes  on  to  say  that  the  BBC  is 
stunted  by  a  policy  of  "for  heaven's  sake,  let 
no  one  of  any  importance  be  offended  to  the 
slightest  degree." 

British  listeners  for  years  have  complained 
about  the  dullness  of  the  BBC  program  fare. 
Now  there's  a  new  basis  of  complaint,  accord- 
ing to  Wireless  World.  With  the  European  war 
over  eight  months,  says  this  technical  journal, 
"complaints  as  to  the  poor  quality  of  BBC 
transmissions  are  coming  in  thick  and  fast 
from  many  parts  of  the  country."  The  journal 
continues  that  those  who  have  tolerated  six 
years  of  wartime  conditions  are  now  "out  of 
patience  with  a  system  that  sometimes  fails 
even  to  afford  intelligible  speech." 

Excessive  use  of  recordings — another  war- 
time hangover — also  is  cited  by  Wireless  World. 
"The  greatest  asset  of  broadcasting  is  its  power 
of  presenting  living  actualities  and  failure  to 
exploit  this  power  is  a  psychological  error 
of  the  first  magnitude." 

We  can  be  thankful  that  in  this  nation, 
where  free  radio  is  practiced,  offense  is  with- 
held from  no  one,  regardless  of  the  relative 
measure  of  his  importance.  Free  radio  is  a 
check  and  balance  against  the  evils  of  that 
importance.  Free  radio  can  speak  without 
favor — and  it  can  give  meaning  to  the  well- 
known  economic  principle  that  employment 
means  prosperity. 


LEONARD  HAROLD  MARKS 


FULLY  conscious  of  the  surging  swell  of 
radio  as  it  sweeps  on  to  new  and  greater 
horizons,  Leonard  Harold  Marks,  as- 
sistant to  the  general  counsel  of  the 
FCC,  is  traveling  with  the  tide:  In  less  than 
three  years  with  the  Commission,  this  person- 
able young  man — he  is  not  yet  30 — has  taken 
on  some  heavy  assignments  and  has  become 
one  of  the  ace  radio  lawyers  in  the  government. 

As  anyone  who  sat  in  at  the  Crosley-Avco 
transfer  or  numerous  other  proceedings  would 
have  observed,  Leonard  Marks  is  alert,  concise, 
impressive.  His  presentations  are  complete;  his 
approach  efficient.  He  knows  his  law  and  his 
radio.  And  he  has  a  broad  understanding  of  the 
problems. 

He  feels  that  radio  has  grown  up  a  great 
deal  in  the  last  decade  and  that  the  time  has 
arrived  to  give  tangible  recognition  to  that 
growth.  He  believes  that  licensees  generally 
have  developed  an  increasing  recognition  of 
their  responsibilities  as  the  importance  of  ra- 
dio as  a  social  force  has  been  demonstrated  so 
often  in  recent  years. 

Mr.  Marks  thinks  the  Communications  Act 
of  1934,  under  which  present  policies  are  based, 
could  stand  some  clarification  in  light  of  the 
changes  that  have  taken  place  since  the  law 
was  enacted.  He  points  out  that  revocation  of 
a  license  as  penalty  for  violation  of  the  rules, 
while  infrequently  imposed,  is  a  much  more 
serious  thing  today  than  when  the  law  was 
written  and  that  perhaps  a  system  of  fines, 
with  provision  for  court  review,  would  be 
fairer  and  just  as  effective. 

Prices  paid  for  stations  today,  he  adds, 
would  have  been  considered  fantastic  by  the 
framers  of  the  Communications  Act.  The  Cros- 
ley-Avco case  is  a  conspicuous  example,  he 
points  out.  Yet,  the  Commission  must  be  guided 
by  a  1934  law  in  passing  on  transfers.  Revision 
of  the  Act  might  well  incorporate  an  up-to- 
date  policy  for  dealing  with  station  sales. 

Leonard  Marks  has  a  record  for  fine  per- 
formance. Born  in  Pittsburgh  March  5,  1916, 
he  was  second  in  his  graduating  class  at 
the  U.  of  Pittsburgh  where  he  took  his  A.  B. 
in  1935  and  where  he  was  elected  to  the 
Hall  of  Fame  as  a  member  of  Omicron  Delta 
Kappa,  scholastic  fraternity.  He  majored  in 
political  science,  writing  a  thesis  on  outmoded 
parliamentary  practices  in  Congress. 

Aspirations  for  a  journalistic  career  found 
expression  in  college  activities.  He  was  manag- 
ing editor  of  both  The  Life,  college  yearbook, 
and  The  Panther,  monthly  magazine.  In  addi- 
tion, he  became  associate  editor  of  the  Pitt 
News,  the  college  newspaper.  Incidentally,  he 
paid  his  college  expenses  by  adapting  campus 
jokes  for  industries  and  selling  them  to  trade 
(Continued  on  page  56) 


'age  54    •    December  17,  1945 


BROADCASTING    •  Telecasting 


U1CBIT1 

MUTUAL  BROADCASTING  SYSTEM 


Hires  Is 


•  Charles  Dickens'  "Christmas 
Carol"  is  probably  the  best  loved  and 
most  familiar  Christmas  story  in  the 
English  language.  In  millions  of 
homes,  it  has  become  a  Yuletide 
habit  to  read  aloud  the  story  of  Tiny 
Tim,  Bob  Cratchit  and  Old  Scrooge. 

•  Habits  are  usually  formed  from 
the  repetition  of  pleasant  experiences. 
That's  why  WCBM  has  become 
"Baltimore's  Listening  Habit"  and 
the  same  reason  applies  to  the  plea- 
sure that  we,  at  WCBM,  derive  from 
the  Christmas  habit  of  saying  to  you 
with  Tiny  Tim,  "God  bless  us 
everyone." 


John  Elmer 

President 


Free  &  Peters,  Inc. 

Exclusive  National  Representatives 


George  H.  Roeder 

General  Manager 


KANSAS  CITY 


IS  A 


Y 

o 

MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO. 


EVERETT  L.  DHLARD  ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 

Pioneer  FM  Station  in  the  Kansas  City  Area 

Ask  for  Rate  Card 


Prefer  to  Attend 

TELEVISION  will  keep  few 
people  from  attending  major 
sports  events  when  they  are 
telecast,  judging  by  the 
United  Press  "The  Man  in 
the  Grandstand"  question 
Dec.  11.  Of  the  replies,  most 
indicated  they  would  prefer 
to  see  the  game  itself,  with 
two  indicating  they  might  see 
fewer  games  but  wouldn't 
stay  away  most  of  the  time. 


Respects 

(continued  from  page  54) 
magazines  for  two  dollars  an  item. 

In  1935  he  entered  the  univer- 
sity law  school,  graduating  in  1938 
with  a  straight  A  average,  finish- 
ing first  in  his  class  and  receiving 
the  Order  of  Coif  for  meritorious 
achievement.  His  treatise,  "The 
Law  of  Tenancy  by  the  Entireties" 
was  good  enough  to  haunt  him 
later  in  a  court  case  which  he  lost 
when  his  opposing  counsel  referred 
to  it  for  a  significant  citation. 

Appointed  a  faculty  fellow  upon 
graduation,  Mr.  Marks  squeezed  in 
an  hour  a  day  teaching  at  the  uni- 
versity for  the  next  four  years 
while  getting  his  practical  law  ex- 
perience with  the  firm  of  Reich  & 
Miller.  After  an  apprenticeship  of 
six  months  during  which  he  tried 
a  case  a  day  as  defense  counsel  ap- 
pointed by  the  court,  he  went  to 
work  on  commercial  cases.  He  han- 
dled many  cases  turned  over  to  him 
by  other  lawyers,  particularly 
those  involving  labor  and  taxation 
cases.  His  experience  in  this  field 
has  given  him  a  high  appreciation 
of  the  value  of  specialization — 
something  he  believes  cannot  be 
given  too  much  emphasis  in  gov- 
ernment administration. 

Mr.  Marks  headed  for  Washing- 
ton in  July  1942  when  he  joined  the 
legal  division  of  OPA.  He  trans- 
ferred to  FCC  in  February  1943  as 
senior  attorney  in  the  Law  Dept., 
becoming  chief  of  the  New  Facili- 
ties Section  in  June  1944.  He  was 
promoted  to  his  present  post  in 
March  1945.  Last  year  he  gave  a 
course  in  Law  of  Domestic  Rela- 
tions at  National  U.,  a  subject 
which,  as  a  young  bachelor,  he  re- 
lates with  amusement,  he  is  emi- 
nently qualified  to  teach. 

One  of  these  days,  Leonard 
Marks  is  likely  to  join  the  busy 
ranks  of  Washington  radio  lawyers 
who  practice  before  the  Commis- 
sion rather  than  under  it.  But  it 
would  not  be  surprising  if  he  later 
enters  the  field  of  politics.  He 
was  raised  in  an  atmosphere  of 
politics,  his  father  having  been 
"town  constable"  in  a  local  Pitts- 
burgh ward  for  some  35  years.  As 
a  boy,  he  helped  in  getting  out  the 
votes,  driving  people  to  the  polls, 
organizing  campaigns.  While  a  stu- 
dent he  attended  both  national  con- 
ventions. 

At  home  in  his  apartment  in  the 
Dorchester  House,  Mr.  Marks  may 
be  found  on  an  evening  reading 
from  the  works  of  Charles  Lamb, 
his  favorite  author.  For  lighter 
reading,  he  particularly  enjoys  the 
"Tut  and  Mr.  Tut"  stories  of 
Arthur  Train.  For  exercise,  he 
likes  tennis. 


BBC  Spends  17  Million 

BRITISH  Broadcasting  Corp. 
spent  £4,288,813  ($17,155,252)  in 
the  year  ended  March  31.  Of  that 
total  £1,474,612  went  to  artists, 
speakers  and  other  program  talent ; 
£452,295  for  performing  rights; 
£68,621  for  news  royalties,  and  the 
rest  for  engineering,  taxes,  rents. 


ANDERSON  NAMED 
NEW  WKBZ  MANAGER 


Mr.  Anderson     Mr.  Ashbacker 

GRANT  F.  ASHBACKER,  owner 
and  general  manager  of  WKBZ 
Muskegon,  Mich.,  announced  last 
week  that  he  had  appointed  Leon- 
ard A.  Anderson,  Western  Union 
superintendent  at  Grand  Rapids, 
to  take  over  general  managership 
of  WKBZ  on  Jan.  1. 

Mr.  Ashbacker,  continuing  as 
president  of  Ashbacker  Radio 
Corp.,  licensee  of  WKBZ,  said  he 
plans  to  devote  his  time  to  de- 
velopment of  a  new  FM  station  in 
Muskegon,  for  which  a  construc- 
tion permit  has  been  issued,  and 
to  develop  better  facilities  and  se- 
cure increased  power  for  WKBZ. 
now  operating  with  250  w.  Other 
plans,  he  said,  include  installation 
of  another  station  in  that  area 
and  setting  up  of  Western  Michi- 
gan Network  "on  a  business  basis." 
Network  now  operates  from  WKBZ 
with  lines  to  WKLA  Ludington  and 
WTCM  Traverse  City. 

Mr.  Ashbacker  won  a  Supreme 
Court  decision  two  weeks  ago  in  his 
efforts  to  secure  1230  kc  with  250  w 
for  his  Muskegon  station,  now  on 
1490  kc  [Broadcasting,  Dec.  10]. 
In  addition  to  WKBZ,  Mr.  Ash- 
backer owns  half  interest  in  Lud- 
ington Broadcasting  Co.,  licensee 
of  WKLA. 

Mr.  Anderson,  new  WKBZ  gen- 
eral manager,  was  Western  Union 
manager  at  Muskegon  in  1935-36. 
For  the  past  three  months  he  has 
been  at  Western  Union  executive 
offices,  New  York,  working  on  a 
new  system  for  revision  and  issu- 
ance of  operating  instructions  to 
all  WU  offices  in  the  U.  S. 


Miss  Noble  Married 

MISS  JUNE  NOBLE,  daughter  of 
Mr.  and  Mrs.  Edward  John  Noble 
of  New  York,  was  married  Dec.  8 
to  Lt.  David  Shiverick  Smith, 
USNR.  Mr.  Noble  is  chairman  of 
the  board  of  American  Broadcast- 
ing Co. 


December  17,  1945 


BROADCASTING    •  Telecasting 


Lokktj  at  KAMO  LANDS  MARKET 


KUOA 


5\000  WATTS 
SOLID  COVERAGE  OF  OVER  ONE  MILLION  CUSTOMERS 


Yes,  when  your  sales-message  is  directed  to 
the  1,220,958  people  in  the  KAMO*LAND 
market  area,  you're  going  into  the  homes, 
stores  and  offices  which  control  annually  over 
$200,000,000  in  buying  power  ...  a  "rose- 
colored"  sales-picture,  indeed! 

You  see,  KUOA  is  the  ONLY  radio  station 
in  its  primary  area  which  reaches  easily  into 
over  200,000  radio  homes  in  four  great  states — 


The  Voice  of...  * 


National  Representatives: 
The  Walker  Company 


Kansas,  Arkansas,  Missouri  and  Oklahoma! 

Through  the  voice  of  KUOA,  then,  your 
products  or  services  will  get  "first  call"  in  the 
radio  homes  of  this  rich  market  area — result- 
ing in  your  ultimate  goal — INCREASED 
SALES.  Let  KUOA  help  you  develop  this  out- 
standing market. 

A  5000  WATT  STATION 

KUOA 

Siloam  Springs,  Arkansas 

5000  Watts -1290  kilocycles 


BROADCASTING    •  Telecasting 


December  17,  1945     •    Page  57 


Plans  for  Earle  C.  Anthony  Co.'s 
new  FM  station  are  rapidly  near- 
ing  completion.  It  will  be  located 
at  the  crest  of  Mt.  Wilson,  about 
half  a  mile  from  the  world-famous 
Wilson  Observatory.  The  proposed 
FM  station  will  consist  of  three 
buildings  to  be  constructed  at  a 
cost  of  $126,000  including  tech- 
nical equipment.  When  Mt.  Wil- 
son was  selected  as  the  site  for  the 
new  FM  station,  KFI's  Chief  En- 
gineers, H.  L.  Blatterman  and  Cur- 
tis Mason  conducted  extensive 
measurements  throughout  the 
area.  Their  interesting  findings 
were  presented  at  an  open  hearing 
on  FM  and  Television  held  by  the 
FCC  in  Washington  early  this 
year.  We  can  modestly  say  that  the 
Commission  was  pleased  with 
these  gentlemen's  efforts  which,  by 
the  way,  represented  the  first  of 
such  tests  to  be  made  at  an  altitude 
of  5,728  feet  and  at  43.7  and  100 
megacycles.  Seymour  Johnson  has 
been  appointed  FM  and  Television 
Facilities  Engineer. 

A  LITTLE  FUN 
IN  THE  MORNING 


Jack  Latham  who  reports  the  do- 
ings in  the  movie  capital  on  KFI's 
daily  program  called  "Hollywood 
Fan  Magazine"  (Monday  thru  Fri- 
day 10:30  a.m.)  dropped  by  the 
other  day  with  a  bright  one.  When 
RKO's  star,  Walter  Slezak,  made  a 
guest  appearance  on  "Hollywood 
Fan  Magazine"  recently,  he  threw 
the  boys  into  a  panic  when  he 
stated  his  greatest  ambition  as  an 
actor  was  to  play  the  life  of  sixteen 
year-old  Sonny  Wisecarver! 


DICK  HARDING,  recently  released  from 
AAF,  has  been  made  sales  manager  of 
KTMS  Santa  Barbara,  Cal.  Before  en- 
tering the  service  In  1942  he  was  for 
seven  years  sales  promotion  manager 
of  the  Indianapolis  Star.  WALTER 
GRAU,  for  more  than  two  years  Ameri- 
can Red  Cross  field  director  in  Alaska, 
has  joined  KTMS  as  account  executive. 
WILLIAM  T.  KILDUFF  has  been  ap- 
pointed sales  representative  of  WSAI 
Cincinnati.  He 
served  42  months  in 
Navy. 

GEORGE  E.  HALLE- 
MAN,  salesman  of 
Howard  Wilson  Co., 
Chicago,  for  two 
years,  has  joined  the 
NBC  Chicago  spot 
sales  department. 
He  replaces  RUDI 
NEUBAUER  who 
moved  to  network 
sales. 

GERVIS  BRADY 

has  joined  WHBC 
Canton,  O.,  as  sales 
representative  following  release  from 
Navy  as  PT  boat  commander.  COLLINS 
BELL  also  is  new  sales  representative 
for  station  after  discharge  from  Army 
as  sergeant. 

BERNARD  COONEY  has  been  added  to 
sales  staff  of  KVOA  Tucson,  Ariz. 
HUGH  McCLUNG  Jr.,  released  from  the 
Army  as  lieutenant,  has  joined  the  San 
Francisco  office  of  W.  S.  Grant  Co.,  sta- 
tion representative. 

BILL  DURBOROUGH  and  BOB  ROGERS 

have  been  added  to  the  sales  and  pub- 
licity department  of  KFXM  San  Ber- 
nardino, Cal. 

HERMAN  MAXWELL,  formerly  with 
WOR  New  York  sales  staff,  has  returned 
to  station  as  account  executive  follow- 
ing two  and  a  half  years  in  the  Navy. 
HUGH  J.  STUMP  in  Navy  for  three  and 
a  half  years  as  sub  chaser  commander 
in  North  Atlantic  and  Southwest  Pacific 
and  released  as  lieutenant  (s.g.)  has  been 


Allied  Arts  J$ 


Mr.  KUduff 


JAMES  M.  VICARY,  formerly  with  the 
research  department  of  Crowell-Collier 
Publishing  Co.,  New  York,  and  before 
that  with  Benson  &  Benson,  research 
organization,  Princeton,  has  opened  an 
office  at  551  Fifth  Ave.,  New  York,  to 
offer  his  services  in  the  design  and  exe- 
cution of  market  and  opinion  surveys. 
L.  GORDON  DISTRD3UTING  Co.,  Syra- 
cuse, has  been  appointed  distributor  in 
central  New  York  state  for  Emerson  Ra- 
dio &  Phonograph  Corp.,  New  York. 
A.  R.  SORENSON,  formerly  on  sales 
staff  of  Westinghouse  Electric  Corp. 
and  Frigidaire  division  of  General  Mo- 
tors Corp.,  has  been  placed  in  charge 
of  home  radio  sales  of  Lear  Inc.  in 
Pittsburgh  area. 

NORMAN  C.  MACDONALD  has  been 
promoted  to  vice-president  and  general 
manager  of  the  New  York  branch  of 
Crosley  Distributing  Corp.  For  five  years 
eastern  regional  sales  manager,  he  is 
succeeded  in  that  position  by  SHERMAN 
A.  BISHOP,  merchandise  manager  In 
eastern  sales  district. 


added  to  sales  staff  of  WKRC  Cincin- 
nati. He  formerly  had  been  with  WMPS 
Memphis. 

MILTON  SEROPAN,  with  release  from 
Merchant  Marine,  has  returned  to  KPO 
San  Francisco  as  account  executive. 
VERN  A.  LINDBLADE,  with  Army  re- 
lease, has  rejoined  KFAC  Los  Angeles  as 
account  executive. 

DON  STALEY,  recently  released  from 
the  Navy,  has  rejoined  sales  staff  of  KPO 
San  Francisco. 

ROBERT  H.  WESSON,  program  man- 
ager of  KGO  San  Francisco,  on  Jan.  1 
becomes  sales  representative  of  KGO 
and  American  spot  sales  in  San  Fran- 
cisco. He  has  been  with  KGO  since 
Sept.  1942. 


MUSIC  BROADCASTERS  Inc.,  Salt  Lake 
City,  has  acquired  exclusive  Muzak 
franchise  for  Salt  Lake,  Ogden  and 
Provo.  New  wired  music  firm  Is  princi- 
pally owned  by  JACK  BURNETT,  com- 
mercial manager  of  KTJTA  Salt  Lake 
City.  Others  interested  are  FRANK 
CARMAN,  DAVID  SMITH,  GRANT 
WRATHALL  and  JACK  POWERS,  own- 
ers of  KUTA. 

ROBERT  REICHENBACH,  for  three 
years  publicity  and  public  relations  di- 
rector for  Army's 
Missouri  Recruiting 
District  and  prior 
to  that  sales  pro- 
motion director  of 
KMOX  St.  Louis, 
has  been  appointed 
Hollywood  division 
director  of  Univer- 
sal Recording  Co. 
He  formerly  oper- 
ated his  own  record- 
1  n  g  firm  in  St. 
Louis.  At  one  time 
he  was  sales  promo- 
t  i  o  n  manager  of 
Mr.  Reichenhach  CBS  Pacific  net- 
work and  prior  to 
that  associated  with  Western  Advertis- 
ing, Pacific  Coast  publication. 
JOHN  W.  BODNAR,  formerly  handling 
RCA  retail  contacts  in  New  York  state, 
has  been  appointed  manager  of  FM 
Radio  &  Television  Corp.  chain  of  re- 
tail radio  set  and  service  stores.  Head- 
quarters are  maintained  in  Riverside, 
Cal. 

ALVIN  UNGER  returns  to  Frederic  W. 
Ziv  Co.  organization  as  manager  of  Chi- 
cago office  to  open  Jan.  1.  He  served 
three  and  a  half  years  in  Army,  is  for- 
mer Ziv  sales  manager. 

CLINTON  M.  FINNEY,  former  president 
of  Associated-Muzak  Corp.,  New  York, 
and  its  affiliated  companies,  has  re- 
signed and  will  serve  the  firms  in  con- 
sulting capacity  following  winter  vaca- 


EDWARD  J.  NOONAN,  released  from 
armed  service,  has  reopened  his  market 
research  service  at  157  Federal  St.,  Bos- 
ton, for  New  England  area.  During  war 
he  was  special  agent  with  Army  Counter 
Intelligence  Corps,  serving  20  months 
in  ETO. 

HALLICRAFTERS  Co.,  Chicago,  has 
opened  the  sales  offices  and  showrooms 
for  its  Echophone  division  in  the  Diana 
Court  section  of  Michigan  Square  Bldg. 
Location  is  headquarters  for  PAUL 
ECKSTEIN,  Echophone  sales  manager: 
ROBERT  H.  CAMPBELL,  midwest  sales 
manager  of  home  radio  division,  and 
Williams  Export  Assoc.,  export  depart- 
ment of  Echophone  headed  by  T.  F. 
WILLIAMS. 

NUMBER  1,  Volume  1  of  a  new  publica- 
tion, "Telectronic  News",  to  be  pub- 
lished periodically  by  Television  Film 
Industries  Corp.,  New  York,  has  just 
been  issued.  Founders  of  the  company 
publishing  the  magazine  are  George  H. 
Cole,  Walter  J.  Lynch  and  George  D. 
Cody. 


MM 


the  50,000 

watt  voice 
of  Cincinnati 


CLEAR  CHANNEL 

640  "WJT  H-'T 

KILOCYCLES    MblL    JL  WATTS 

NBC  for  LOS  ANGELES 

Represented  Nationally  by  Edward  Petry  and  Company,  Inc. 


Page  58    •    December  17,  1945 


BROADCASTING    •  Telecasting 


FASTEST  GROWING  AFTERNOON 
AUDIENCE  IN  INDIANAPOLIS 

Proof  that  WIBC's  rapid  rise  to  top  position  in  Indianapolis 
afternoon  listening  audiences  is  no  "flash  in  the  pan"  is 
the  steady  climb  this  station  has  earned  since  April. 

In  this  period,  WIBC,  and  only  WIBC,  has  enjoyed  a  con- 
sistent month  to  month  gain  totaling  8.1 .  Good  program- 
ming, and  an  alert  consciousness  of  the  public  interest  have 
combined  to  make  WIBC  "tops"  in  listeners'  favor,  and 
"tops"  in  advertising  investment  for  this  area. 

Ask  your  Blair  man  for  further  facts. 


JOHN  BLAIR  &  CO.,  NATIONAL  REPRESENTATIVES 


MUTUAL'S     OUTLET     IN  INDIANAPOLIS 


SponsoRsjj| 


LOUISVILLE 

Home  of  the 
fenfucAy  Der&y 

n 


BROADCASTING  COMPANY 

Represented  by 
BROADCAST  SALES  COMPANY 

New  York  and  Chicago 

HOMER  GRIFFITH  COMPANY 

Hollywood  &  Sam  Francisco 


HARRY  McTIGUE 

General  Manag* 


CALIFORNIA  FRUIT  GROWERS  EX- 
CHANGE, Los  Angeles  (Sunkist 
oranges),  in  a  $900,000  mid-winter 
campaign  to  promote  navel  oranges,  is 
making  extensive  use  of  radio  along 
with  other  advertising  media  national- 
ly. Group  on  Dec.  17  starts  a  radio 
schedule  including  spot  announcements 
and  participation  in  programs  on  more 
than  30  stations  in  leading  eastern  and 
midwestern  markets.  Utilizing  educa- 
tional slant  and  the  familiar  slogan, 
"Best  for  Juice  and  Every  Use",  cam- 
paign continues  through  February. 
Foote,  Cone  &  Belding,  Los  Angeles, 
services  account. 

LUFT  TANGEE  (Canada)  Ltd.  (lip- 
sticks), plans  to  use  radio  in  1946  ad- 
vertising campaign.  Firm  now  sponsors 
half-hour  Sammy  Kaye  "Tangee  Time" 
on  six  Canadian  stations. 
BRIDGEPORT  Brass  Co.,  Bridgeport, 
Conn.,  is  developing  national  campaign 
for  Aer-A-Sol  insecticide  bomb  follow- 
ing sales  tests  in  New  York,  Chicago 
and  New  England  markets.  Radio  will  be 
used. 

SOIL-OFF  MFG.  Co.,  Glendale,  Cal. 
(paint  cleaner),  has  appointed  Frank 
Oxarart  Adv.,  Los  Angeles,  to  handle 
advertising.  Largest  portion  of  advertis- 
ing budget  will  continue  to  be  used  for 
radio. 

BEN  HUB  PRODUCTS  Inc.,  Los  Angeles 
(coffee),  after  a  two  month  lapse,  on 
Feb.  18  resumes  for  nine  weeks  heavy 
spot  announcement  campaign  on  ap- 
proximately 50  western  stations.  Agency 
is  Foote,  Cone  &  Belding,  Los  Angeles. 
NATIONAL  STEEL  CONSTRUCTION 
Co.,  Seattle,  has  appointed  Botsford, 
Constantine  &  Gardner,  Seattle,  to  han- 
dle advertising  for  its  automatic  elec- 
tric water  heaters.  Radio  will  be  utilized 
along  with  other  media  in  Washington, 
Oregon,  Idaho,  Montana  and  Utah. 
COMDR.  R.  C.  McKEE  has  rejoined 
Standard  Oil  Co.,  Indiana,  as  assistant 
advertising  manager  after  four  and  one- 
half  years  Navy  service  in  Europe,  Pa- 
cific and  Washington. 
REPUBLIC  PICTURES  Corp.,  New  York, 
to  coordinate  advertising,  publicity  and 
exploitation  activities,  has  appointed 
MILTON  SILVER  as  executive  assistant 
to  STEVE  EDWARDS,  newly  appointed 
director  of  advertising  and  publicity, 
EVELYN    KOLEMAN,    publicity  man- 


ager; BEATRICE  ROSS,  exploitation 
manager;  DENNIS  CARLIN,  advertising 
manager,  and  NICK  de  MANCZUK,  art 
department  manager. 

RECORD-ALBUM-OF-THE  MONTH,  New 

York,  through  newly  appointed  agency, 
The  Chernow  Co.,  New  York,  is  plan- 
ning campaign  to  include  network  show 
and  New  York  spot  campaign.  Specific 
plans  will  be  worked  out  by  the  agency 
around  Jan.  15. 

CHARLES  F.  CUSHING,  former  distri- 
bution manager  of  Bryant  Heater  Co., 
has  joined  Payne  Furnace  Co.,  Beverly 
Hills,  Cal.,  as  vice-president  and  assist- 
ant general  manager. 

LORENZO  CELLA,  former  vice-presi- 
dent of  eastern  division  of  Roma  Wine 
Co.,  has  assumed  duties  as  president 
of  newly  formed  Cella  Vinyards  Co.  in 
California.  MAJ.  JOHN  B.  CELLA,  with 
release  from  armed  forces,  will  be  as- 
sociated with  his  father. 
EDDIE  MEYER,  Los  Angeles  (auction 
of  used  airplanes),  following  a  test  Is 
using  heavy  schedule  of  daily  spot  an- 
nouncements on  six  Los  Angeles  area 
stations.  List  includes  KGFJ  KIEV 
KXLA  KFOX  KMTR  KFAC,  with  a  60- 
minute  Sunday  recorded  musical  pro- 
gram on  KFAC.  Advertisers  Production 
Agency,  Los  Angeles,  has  account. 
E.  J.  BRACH  &  SONS,  Chicago  (candy), 
effective  Dec.  27  cancels  "Swing's  the 
Thing",  broadcast  past  year  on  11  Mu- 
tual stations  Thursdays  9:30-10  p.m. 
CST.  Show  originates  from  WGN  Chi- 
cago. Company  has  no  plans  at  present 
for  another  show.  Agency:  Hill  Blackett 
Co.,  Chicago. 

FREDERIC  W.  ZIV  Co.,  Cincinnati,  has 
announced  following  new  business  for 
52  weekly  episodes  of  transcribed  half- 
hour  "Boston  Blackie"  series:  Masey's 
Jewelry  Store,  on  KQW  San  Francisco, 
placed  through  McCann-Erickson;  Mas- 


words 


r 


Xhe  further  they  fly, 
the  feebler  they  become 
.  ,  fifty  miles  may  make 
them  strangers  .  .  .  close  to 
home  they're  robust  and 
welcome.  Radio  has  its  local 
loyalties,  too.  People  in  Canton,  Ohio  listen  more 
to  WHBC  .  . .  this  area's  clearest  signal ...  a  strong, 
friendly  voice  for  your  sales  story.  WHBC  can 
help  you  tap  this  286  million  dollar  market  .  .  . 
59th  in  U.  S.  metropolitan  tabula- 
tions. Come  in  .  .  .  WHBC,  Can- 
ton calling  .  .  .  come  in  AND 
SELL!  Represented  nationally 
by  BURN- SMITH  CO.,  Inc. 


1000  WATTS 
FULL  TIME 


ter  Cleaners  &  Dyers,  52  weekly  epi- 
sodes on  WD  AD  Indiana,  Pa.;  Stillicious 
Chocolate  Products,  through  Meland  & 
Hobbs,  Minneapolis,  on  WLOL  Minneap- 
olis; stations  KTAR  Phoenix  and  KXOA 
Sacramento,  Cal. 

HOOT  GIBSON'S  PAINTED  POST,  Stu- 
dio City,  Cal.  (western  dance  pavilion), 
Dec.  5  started  sponsoring  twice-weekly 
half-hour  remote  broadcast  on  KPAS 
Pasadena,  Cal.  Twice-weekly  half-hour 
recorded  music  program  and  two  dally 
quarter-hour  series  also  are  being  used 
on  that  station.  Agency  is  Hammel  & 
Hammel,  Los  Angeles. 
F.  S.  MCCARTHY,  recently  discharged 
from  RCAF,  has  joined  Canada  Dry 
Ginger  Ale  Ltd.,  Toronto,  as  advertising 
manager. 

FRONTENAC  BREWERIES,  Montreal, 
has  started  morning  and  evening  news- 
casts week-ends  on  CFCF  Montreal  to 
give  weather  reports  to  ski  enthusiasts. 
Agency  is  Vickers  &  Benson,  Montreal. 
ALLCOCK  LAIGHT  &  WESTWOOD, 
Toronto  (sporting  goods),  has  started 
weekly  ski  newscasts  and  interviews 
with  ski  experts  on  CKEY  Toronto.  Ac- 
count placed  direct. 

LILLIAN  ROHRT,  recently  with  Royal 
Norwegian  Air  Force,  has  been  appoint- 
ed advertising  assistant  to  HEDLEIGH 
T.  VENNING,  general  sales  manager  of 
Shirriff's  Ltd.,  Toronto  (food  products). 
J.  A.  SIMARD  &  Co.,  Montreal  (Blue 
Mountain  coffee),  is  starting  spot  an- 
nouncement campaign  on  seven  Que- 
bec stations.  Agency  is  F.  H.  Mayhurst 
Co.,  Montreal. 

R.  W.  BROWN,  recently  discharged 
from  Canadian  Army  as  lieutenant,  has 
rejoined  Canada  Packers  Ltd.,  Toronto 
(meat  products),  as  advertising  man- 
ager. 

NEW  ACCOUNTS  for  "A  Date  With 
Music",  transcribed  series  produced  by 
Charles  Mlchelson  Inc.,  New  York,  in- 
cludes Kay  Preparations,  New  -York, 
one  weekly  for  13  weeks  on  WMAS 
Springfield,  Mass.,  and  following  local 
sponsors:  Diamond  Dry  Goods  Co.,  five 
weekly  for  26  weeks  on  KTAR  Phoenix, 
Ariz.;  Mierow's  Jewelry  Store,  two  week- 
ly for  26  weeks  on  KMO  Tacoma,  Wash.; 
Gold  Medal  Baking  Co.,  one  weekly  for 
13  weeks  on  WARM  Scranton,  Pa.;  The 
Borden  Co.,  two  weekly  for  26  weeks  on 
KTSM  El  Paso,  Tex.;  Melim  Service  & 
Supply  Co.,  KGU  Honolulu,  T.  H.,  one 
weekly  for  52  weeks;  Falls  City  Brew- 
ing Co.,  two  weekly  for  52  weeks  on 
WIRE  Indianapolis;  Falls  City  Brewing 
Co.,  one  weekly  for  52  weeks  on  WPAR 
Parkersburg,  W.  Va.;  Falls  City  Brew- 
ing Co.,  one  weekly  for  52  weeks  on 
WJLS  Beckley,  W.  Va.;  Jackson  Brew- 
ing Co.,  three  weekly  for  52  weeks  on 
WWL  New  Orleans  and  one  weekly  for 
52  weeks  on  WNOE  New  Orleans;  The 
Big  Jack  Manufacturing  Co.,  one  weekly 
for  52  weeks  on  WOPI  Bristol,  Tenn.: 
Clearweave  Hosiery  Stores,  two  weekly 
til  forbid  on  WPEN  Philadelphia;  The 
Highland  Dairies,  two  weekly  til  for- 

(Continued  on  page  62) 


Horace  NStovin 

AND  COMPANY 
• 

RADIO 
STATION 

I  REPRESENTATIVES 

I  • 

offices 

MONTREAL  •  WINNIPEG 


TORONTO 


Page  60    •    December  17,  1945 


BROADCASTING    •  Telecasting 


Seef 


FM  Broadcast 

TRANSMITTER 


MODEL  250  BCF     88-108  MEGACYCLES 


TEMCO  proudly  presents  this  outstanding  achievement  in  FM  engineer- 
ing— the  result  of  10  years  of  pioneering  in  custom-built,  superlative 
communication  equipment. 


HIGHLIGHTS  OF  THE 

•  Normal  rated  output  power  250 
watts.  Maximum  rated  output 
power  375  watts. 

•  Continuous  monitoring  of  the  car- 
rier frequency  by  a  center  fre- 
quency deviation  meter  calibrated 
directly  in  cycles. 

•  An  exciter  unit  —  heart  of  the 
transmitter — characterized  by  tun- 
ing simplicity  accomplished  by  em- 
ploying only  4  stages  to  raise  the 
primary  oscillator  frequency  to  the 
carrier  frequency. 

•  A  new  circuit  of  technically  ad- 


TEMCO  250  BCF 

vanced  concept  which  maintains  a 
high  degree  of  center  frequency 
stabilization  without  introduction 
of  distortion. 

•  Peak  efficiency  and  great  de- 
pendability are  obtained  by  the 
use  of  new  miniature  V-H-F  tubes 
in  the  exciter. 

•  Improved  design  in  the  IPA  and 
PA  stages  eliminating  tank  radia- 
tion, feedback,  radio  frequency 
and  high  voltage  potentials  from 
the  tank  circuits  and  transmitter 
frame. 

*A  limited  quantity  of  the  TEMCO  Model  250  BCF  will  be  available  for 
January  delivery.  Orders  will  be  filled  in  rotation  as  received.  ACT  NOW. 
Place  your  order  at  once. 

NOW  ON  DISPLAY  FOR  YOUR  INSPECTION. 

Phone  or  wire  for  an  appointment. 


RADIO  COMMUNICATION  EQUIPMENT 
TRANSMITTER  EQUIPMENT  MFG.  CO.,  INC. 

34S  Hudson  Street,  New  York  14,  N.  Y. 


BROADCASTING    •  Telecasting 


December  17,  1945    •    Page  61 


*WaTTS  5000,  600  K.C. 
DAY  AND  NIGHT 


CoLUMB 

BASIC  OUTLET 


'  A  MERICA'S 
6th  CITY 


(Continued  from  page  60) 

bid  on  KMAC  San  Antonio;  Rusan's 
Womens  Clothing,  one  weekly  for  26 
weeks  on  KHQ  Spokane,  Wash.;  Max- 
well Bros.  Furniture  Co.,  one  weekly 
for  26  weeks  on  WMAZ  Macon,  Ga.; 
San  Joaquin  Baking  Co.,  three  weekly 
for  26  weeks  on  KFRE  Fresno,  Cal. 
KEGINA  TIEKNEY,  formerly  with  Lehn 
&  Fink  Products  Corp.,  and  for  past 
year  with  Affiliated 
Products  (cosmetic 
division  of  Ameri- 
can Home  Products 
Corp.,  New  York), 
has  been  appointed 
to  direct  the  adver- 
tising programs  of 
the  cosmetic  lines 
of  company. 
T.P.U.  CREAMS, 
Los  Angeles  (foot 
cream),  on  Jan.  1 
starts  twice-weekly 
participation  in 
"Norma  Young's 
Happy  Homes"  on 
KHJ  Hollywood. 
Contract  is  for  52  weeks.  Agency  is 
Western  Adv.,  Los  Angeles. 
HAL  ROACH  STUDIOS,  Culver  City, 
Cal.  (institutional),  on  Jan.  6  starts  a 
schedule  of  weekly  transcribed  an- 
nouncements on  WJZ  WMAQ  KHJ 
WENR.  Contracts  are  for  26  weeks. 
Western  Adv.,  Los  Angeles,  has  the  ac- 
count. 

MENTHOLATUM  Co.  Inc.,  Wilmington, 
Del.  (Mentholatum),  on  Jan.  1  expands 
"Mentholatum  Mountaineers"  on  39 
Don  Lee  Pacific  stations,  Mon.-Wed.- 
Fri.  10:30-10:45  a.m.  (PST)  to  Mon. 
through  Fri.  10:30-10:45  a.m.  (PST). 
Agency  is  J.  Walter  Thompson  Co., 
New  York. 

CURTIS  PUBLISHING  Co.,  Philadelphia, 
will  use  one-minute  spots  and  five- 
minute  shows  to  promote  series  "My 
Three  Years  With  Eisenhower"  starting 


Miss  Tierney 


STUDYING  TERMS  that  bring  the  Ferry-Morse  Seed  Co.  "Garden  Gate"  pro- 
gram back  to  CBS  on  Jan.  19,  is  Sherwood  Reekie  of  MacManus,  John  &  Adams 
agency  for  account;  and  looking  on  (1  to  r):  Tom  Williams,  star  of  show;  Lew 
Levine,  CBS  assistant  director  of  educational  programs;  Nick  Keesely,  CBS 
manager  of  program  sales;  and  John  J.  Karol,  CBS  sales  manager.  Program  wil 
be  on  network  on  Saturday,  9:15-9:30  a.m. 


in  Dec.  15  issue  of  the  Saturday  Eve- 
ning Post  and  written  by  Capt.  Harry 
C.  Butcher,  naval  aide  to  General 
Eisenhower,  on  67  stations  Dec.  12-14. 
"Listening  Post"  on  American  will  de- 
vote entire  quarter-hour  Dec.  12  to  the 
article.  Campaign  for  the  ten-install- 
ment series  also  includes  37  daily  news- 
papers. Agency  is  BBDO  New  York. 
W.  A.  SHEAFFER  Co.,  Madison,  la. 
(pens,  pencils,  inks),  Dec.  16  started 
sponsoring  new  NBC  half-hour  "Sheaf- 
fer  Parade"  program  starring  Carmen 
Cavallaro,  pianist.  Featured  vocalist  is 
Gloria  Foster.  Max  Hill,  commentator, 
presents  five-minute  news  summary 
cut-in  from  Chicago.  Russel  M.  Seeds 
Co.,  Chicago,  handles  account. 
SYLVANIA  ELECTRIC  PRODUCTS 
Corp.,     New    York,     started  Monday 


tUe  10. 


mp0PUlMl0H... 


9  th  >n 


Genera 


1  Merchandise 


through  Friday  one-minute  announce 
ments   on  WNEW   WHN   WINS  WLII 
New   York    on    Dec.    10    to  continui 
through  Jan.  30,  1946.  Agency  is  Newell 
Emmett  Co.,  New  York. 
DONALD  S.  FROST,  after  recent  dis 
charge  from  Navy  as  lieutenant,  ha: 
been  appointed  assistant  director  of  ad 
vertising  and  market  research  of  Bris 
tol-Myers  Co.,  New  York.  Before  enter 
ing  Navy  Mr.  Frost  was  with  Young  <S 
Rubicam,  New  York,  as  head  of  marke 
research  department  and  later  in  traffi 
department. 
SOUTHERN   FRUIT   Distributors  Inc 
Orlando,    Fla.     (growers    of  oranges 
grapefruit,  tangerines),  has  appointe 
S.  Duane  Lyon  Inc.,  New  York,  to  ban 
die  its  advertising.  Company  starts  pa 
ticipations  Dec.  18  on  the  Bessie  Beatt 
program  on  WOR  New  York,  five  ttme 
weekly,    10:15-11    p.m.    Further  rad 
plans  are  being  considered. 
CAROLENE  PRODUCTS  Co.,  Litchflel 
111.,  will  begin  sponsorship  Jan.  7  < 
new  interview  series  "Shopping  Wit 
the    Missus,"    thrice    weekly  3:30-3:' 
p.m.  (CST)  on  WBBM  Chicago.  Broa 
cast  from  Chicago  and  outlying  ret; 
grocery    stores    through  facilities 
WBBM  mobile  unit,  show  features  CI 
Johnson's    interviews    with  housewi 
doing  her  daily  shopping.  Contract  fo 
52  weeks  was  placed  by  Henri,  Hurst 
McDonald,  Chicago. 
THE   FAIR   STORE,    Chicago  (depart 
ment  store),  has  signed  with  WBK1 
Chicago,   television  station,   for  thre 
month  presentation  of  Friday  7:30-7:4 
p.m.  "Let's  Go  Teleshopping,"  effectiv 
Dec.  7.  Series  is  merchandise  presents 
tion  experiment. 
LOS  ANGELES  NUT  HOUSE,  Los  Ange 
les    (retail),   Jan.  7   starts  sponsorin 
daily  participation  in  combined  "Sun 
rise  Salute"  and  "Housewives  Protec 
tive  League"  programs  on  KNX  Holly 
wood.  Contract  is  for  52  weeks.  Firr 
(Continued  on  page  64) 


FOUR  TOP 
MARKETS! 

Central  Kentucky 
Amarillo 

I  KFDA  AmnriUo,  Tex. 


The  Tri-State 

llUm  I  Huntinetn, 


Huntington.  W.  \  i 


Knoxville 

I  W  B  I  R  Knoxvdle,  twin. 


Page  62    •    December  17,  1945 


BRO ADCASTIN 


YOU  MAY  BE  ABLE  TO  CAST 
A  JAVELIN  253  FEET*— 


BUT- 


YOU  CAN'T  BROAUCAST  FROM  DETROIT 
OR  CHICAGO  INTO  WESTERN  MICHIGAN! 


Even  signals  from  50,000-watt  giants  in  "outside" 
cities  fail  utterly  to  penetrate  the  area  of  fading 
around  this  section.  Regardless  of  anything  you 
hear  to  the  contrary,  no  "outside-the-wall"  station 
can  deliver  a  substantial  coverage  of  Western 
Michigan  listeners  to  its  advertisers. 

The  indisputable  fact  is  that  this  rich  market  can 
be  really  covered  only  through  local  stations. 


The  best  available  coverage  of  Western  Michigan  is 
through  the  CBS  combination  of  WKZO  in  Kala- 
mazoo and  WJEF  in  Grand  Rapids — each  with 
bell-clear  signals  in  its  particular  market,  and  both 
at  a  bargain  rate  per  thousand  radio  homes.  Let 
us  give  you  all  the  facts — or  just  ask  Free  &  Peters! 


*  253  feet  4'/2  inches:  record  set  by  Matti  Jarvinen,  Finland, 
June  18,  1936. 


4 


WKZO 


BOTH  OWNED  AND  OPERATED  BY  FETZER  BROADCASTING  COMPANY 


FREE  &  PETERS, 

tOADCASTING    •  Telecasting 


INC.,  EXCLUSIVE  NATIONAL  REPRESENTATIVES 

December  17,  1945 


•    Page  63 


A  MERRY  CHRISTMAS 

You've  made  it  a  great  one  for  us 


IT'S  MUTUAL  .  .  .  PITTSBURGH,  PA. 


SponsoRS  jA 


(Continued  from  page  62) 

also  sponsors  participation  five  times 
weekly  in  "Art  Bakers  Notebook"  on 
KFI  Los  Angeles.  Agency  is  Brisacher, 
Van  Norden  &  Staff,  Los  Angeles. 
SAFEWAY  STORES,  Winnipeg  (chain), 
has  started  quarter-hour  morning  pro- 
gram "Aunt  Mary"  on  CKY  Winnipeg 
five  days  weekly.  Account  placed  by  J. 
Walter  Thompson  Co.,  Montreal. 
PROVINCIAL  TRANSPORT  Co.,  Mont- 
real (highway  buses),  has  started  thrice- 
daily  weather  and  highway  conditions 
broadcasts  on  CJAD  Montreal  and  will 
broadcast  sudden  changes  in  weather 
affecting  highway  service  on  emergency 
schedule.  Account  placed  by  Stevenson 
&  Scott,  Montreal. 

GRACE  BROS.  BREWING  Co.,  Santa 
Rosa,  Cal.,  Jan.  6  starts  weekly  quarfer- 
hour  town  gossip  commentary  by  Herb 
Caen,  columnist  on  the  San  Francisco 
Chronicle,  on  KPO  San  Francisco  for 
52  weeks.  Agency  is  Garfield  &  Guild, 
San  Francisco. 

JACKSON'S  NAPA  SODA  Co.,  Napa, 
Cal.  (beverages),  has  started  Charlie 
Arlington's  weekly  quarter-hour  "Tak- 
ing in  the  Town"  on  KFRC  San  Fran- 
cisco. Contract  is  for  52  weeks.  Agency 
is  Ralph  G.  Cahn  Co.,  San  Francisco. 
ATLAS  BREWING  Co.,  Detroit,  has 
signed  with  WJBK  Detroit  for  schedule 
of  spot  announcements  in  English  and 
13  foreign  languages. 

FOOD  FAIR  STORES  Inc.,  Philadelphia, 
has  resumed  intensive  local  advertising 
with  release  of  rationing  restrictions. 
Firm  is  now  using  Sunday  4-4:30  p.m. 
"The  Haunting  Hour"  on  KYW  Phila- 
delphia. Contract  for  52  weeks  was 
placed  through  J.  M.  Korn  Co.,  Phila- 
delphia. 

SALERNO-MEGOWEN  BISCUIT  Co., 
Chicago,  replaces  "Songs  You  Remem- 
ber" on  WGN  Chicago,  Mon.,  Tues., 
Thurs.,  Fri.,  10-10:15  p.m.  (CST)  with 
transcribed  Milt  Herth  Trio  program. 
Agency,  Schwimmer  &  Scott,  Chicago. 
42  PRODUCTS  Inc.,  Los  Angeles  (hair 
oil,  shampoo),  Dec.  2  started  sponsoring 
five-weekly  station  break  announcement 
schedule  on  KNX  Hollywood.  Contract 
is  for  52  weeks.  Hillman-Shane-Breyer, 
Los  Angeles,  has  account. 
OLSAN'S  FURNITURE  Co.,  Riverside, 
Cal.,  currently  is  sponsoring  "Hi-Ho 
Show",  weekly  remote  broadcast  from 
stage  of  Riverside  Theater,  on  KPRO 
Riverside. 

BLUE  MOON  FOODS  Inc.,  Chicago,  ef- 
fective Dec.  31  participates  in  "House- 
wives' Protective  League"  and  "Sunrise 
Salute"  shows  six  days  weekly  on 
WBBM  Chicago.  Contracts  for  13  weeks 
placed  by  Reincke-Ellis-Younggreen  & 
Finn,  Chicago. 

ROBERT  SIMPSON  Co.,  Toronto  (chain 
department  store),  Dec.  18  starts 
"Christmas  Carols  Community  Singing" 
from  its  Toronto  store  on  seven  On- 
tario stations  for  six  days  9:10-9:30  a.m. 
Agency  is  Locke  Johnson  Co.,  Toronto. 
J.  C.  BUMBERG,  former  advertising 
and  sales  promotion  manager  of  Ajax 
Tire  &  Rubber  Corp.  and  Westminster 
Tire  Corp.,  New  York,  has  been  released 
from  AAF  as  staff  sergeant. 
WOLCOTT  &  Co.,  Los  Angeles  (retail 
jeweler),  new  to  radio,  Dec.  7  started 
sponsoring  six-weekly  quarter-hour 
newscast  by  Van  Des  Autels  on  KFAC 
Los  Angeles.  Contract  is  for  52  weeks. 
Agency  is  The  Tullis  Co.,  Los  Angeles. 
KELLY  KAR  Co.,  Los  Angeles  (used 
cars),  adding  to  heavy  local  schedule  on 
Dec.  5  started  for  52  weeks  sponsoring 
five-weekly  transcribed  repeat  of  Ray- 
mond Swing  on  KECA  Hollywood.  Agen- 
cy is  The  Tullis  Co.,  Los  Angeles. 
MONROE  W.  GREENTHAL,  released 
from  the  Army,  has  been  appointed 
director  of  advertising,  publicity  and 
exploitation  for  United  World  Pictures, 
New  York. 

JIM  DOLEN,  Los  Angeles  (used  car 
dealer),  is  sponsoring  schedule  of  21 
daily  one-minute  transcribed  spot  an- 
nouncements on  local  stations  KXLA 
KFVD  KRKD  KGFJ  KIEV  KMTR.  Con- 
tracts are  for  52  weeks.  Firm  also  spon- 
sors two  60-minute  Sunday  recorded 
musical  programs  on  KFVD.  Smith,  Bull 
&  McCreery,  Hollywood,  has  account. 

FRONTIER  FOODS  Corp.,  Phoenix  (po- 
tato chips),  Dec.  3  started  sponsoring 
thrice-weekly  quarter-hour  newscast  on 
KOY  Phoenix.  Contract  is  for  52  weeks. 
Agency  is  Garfield  &  Guild,  Los  Angeles. 


WHITMAN  PIANO  Co.,  Los  Angeles  (re- 
tail), adding  to  local  schedule  on  Jan. 
6  starts  weekly  quarter-hour  program  of 
recorded  music  on  KFAC  Los  Angeles. 
Firm  also  uses  six  weekly  spot  an- 
nouncements on  that  station.  The  Tul- 
lis Co.,  Los  Angeles,  has  account. 
SOUTHERN  PACIFIC  Co.,  San  Fran- 
cisco, in  a  continuing  campaign  is  using 
10  one-minute  spot  announcements 
weekly  on  KMPC  Hollywood.  Contract 
is  for  13  weeks.  Agency  is  Foote,  Cone 
&  Belding,  San  Francisco. 
STANDARD  OIL  Co.  of  California,  San 
Francisco,  Dec.  10  started  using  thrice- 
daily  spot  announcements  on  KFAC 
Los  Angeles.  Contract  is  for  52  weeks. 
BBDO  San  Francisco  has  the  account. 


Detivork  Rccouiits 


New  Business 

S.  C.  JOHNSON  &  SON,  Brantford. 
Ont.  (floor  polish),  Jan.  7  starts  "Qui 
Suis-je?"  on  6  CBC  French  network 
stations  Mon.  9:30-10  p.m.  Agency: 
Vickers  &  Benson,  Montreal. 

S.  &  W.  FINE  FOODS,  San  Francisco. 
Dec.  24  starts  for  52  weeks,  "Rex  Miller 
—News",  on  39  Don  Lee  Pacific  stations, 
Mon.-Wed.-Fri.  9:15-9:30  p.m.  (PST). 
Agency:  Brisacher,  Van  Norden  &  Staff, 
San  Francisco. 

W.  A.  SHEAFFER  PEN  CO.,  Madison,  la 
(pens  and  pencils),  Dec.  16  started  for 
52  weeks  "Sheaffer  Parade"  on  142  NBC 
and  CBC  stations  Sun.  3-3:30  p.m. 
Agency:  Russel  M.  Seeds  Co.,  Chicago. 
POPULAR  HOME  Products,  New  York 
(Staze  dental  adhesive),  Jan.  19  starts 
new  musical  variety  program  on  full 
American  network  for  52  weeks,  Sat. 
9:30-10  a.m.  Title  of  program  undecided. 
Agency:  Raymond  Spector  Co.,  N.  Y. 
GENERAL  MOTORS  Corp.,  Dayton 
(Frigidaire  division),  Jan.  6  starts  for 
52  weeks  "Hollywood  Air  Theatre"  on 
full  CBS  network  Sun.  2:30-3  p.m. 
Agency:  Foote,  Cone  &  Belding,  N.  Y. 

Net  Renewals 

CARTER  PRODUCTS,  New  York,  on 
Jan.  6  renews  for  52  weeks  Jimmie  Fid- 
ler  on  American  stations,  Sun.  9:45-10 
p.m  (EST).  Agency:  Small  &  Seiffer, 
New  York. 

FORD  MOTOR  Co.,  Dearborn,  Mich.. 
Dec.  1  renewed  for  13  weeks  "Ford  Sun- 
day Evening  Hour"  on  full  American 
network  Sun.  8-9  p.m.  Agency:  Kenyon 
&  Eckhardt,  N.  Y. 

BRISTOL  MYERS  Ltd.,  Montreal  (Sal 
Hepatica,  Vitalis),  Jan.  1  renews  "Alan 
Young  Show"  on  26  CBC  Dominion  net- 
work stations  Tues.  8:30-9  p.m.  with 
repeat  to  Pacific  coast  11:30  p.m.-12 
midnight.  Agency:  Ronalds  Adv.  Co., 
Montreal. 

MILES  LABORATORIES  Inc.,  Toronto 
(Alka  Seltzer),  Jan.  5  renews  "National 
Barn  Dance"  on  26  CBC  Dominion  net- 
work stations  Sat.  9-9:30  p.m.  Agency: 
Cockfield  Brown  &  Co.,  Toronto. 
STANDARD  BRANDS  Ltd.,  Montreal 
(Chase  &  Sanborn  coffee,  Tenderleaf 
tea),  Jan.  6  renews  for  one  year  "Edgar 
Bergen  and  Charlie  McCarthy  Show" 
on  28  CBC  Trans-Canada  stations  Sun. 
8-8:30  p.m.  Agency:  J.  Walter  Thomp- 
son Co.,  Toronto. 

STERLING  DRUGS  Inc.,  Windsor,  Ont. 
(Bayer  Aspirin),  renews  on  Jan.  1  for 
one  year  "Secrets  du  Dr.  Morhanges" 
on  3  CBC  French  network  stations 
Tues.  8-8:30  p.m.  Agency:  Dancer-Fitz- 
gerald &  Sample,  Chicago. 


NBC  Xmas  Video 
TWO  CHRISTMAS  programs  on  NBC 
television  were  presented  on  its  video 
station,  WNBT  New  York,  Dec.  9.  "The 
Strange  Christmas  Dinner",  adapted 
from  the  story  by  Margaret  Cousins  in 
this  month's  issue  of  Good  Housekeep- 
ing Magazine,  told  the  story  of  a  mod- 
ern Scrooge.  "The  Television  Christmas 
Shopper",  public  service  program,  gave 
a  preview  of  popular  merchandise  for 
the  family  now  available  in  leading  de- 
partment and  gifts  stores. 

NBC  Speakers 
RAYMOND  F.  GUY,  NBC  radio  facili- 
ties engineer,  addressed  the  New  Jer- 
sey State  Board  of  Professional  Engi- 
neers and  Land  Surveyors  on  television, 
FM  and  international  broadcasting 
Thursday,  Dec.  13.  Doris  Ann,  assistant 
employment  manager  of  NBC,  also 
spoke  Dec.  13  on  broadcasting  oppor- 
tunities to  patients  in  the  rehabilitation 
wing  of  the  Army's  Staten  Island  Area 
station  hospital. 


Page  64    •    December  17,  1945 


BROADCASTING    •  Telecasting 


7Hi6  &  MT-  THE  SYSTEM 
THAT  REVOLUTIONIZES 
FM  BROADCASTING 


A  combined  achievement  of  Zenith  Radio 
Corporation  and  General  Electric  Company 

•  Direct  crystal  control 

•  One  crystal 

•  Modulation  independent  of  — 
frequency  control  ^^^\  \  m1£wM 

•  Less  distortion  -  ^.  ill  J  If 

•  Lower  noise  level  g|  A  l^MM  fl 

•  Greater  frequency  stability  rt  1 1  II  Zt  11  I 

•  Fewer  tubes  U H  AIM  ' 

•  Fewer  circuits  and  controls/^Nn  If  ?/''■■  V !  \\" 


Call  your  G-E  broadcast  sales  engineer 
at  once  for  the  facts 

W.  C.  JAEGER  H.  L.  PERDIUE  J.  E.  HOGG 

Boston,  Mass.  New  York  City,  N.  Y.  Seattle,  Wash. 

140  Federal  St.  570  Lexington  Ave.        710  Second  Aven 

J.  M.  COMER  F.  R.  WALKER  M.  L.  PRESCOT 

Atlanta.  Ga.  Cleveland,  Ohio  Washington,  D.  i 

'  Spring  St.,  N.  W.    4966  Woodland  Ave.     806-1 5th  St..  N.  ' 


In  addition,  G-E  offices  are  located  in  all  principal  ci'Wt 


GENERAL  B  ELECTRIC 


CASH -IN-THE- 


here  in  the  heart  of  the  corn  belt. 
Bumper  crops  have  swelled  farm 
incomes  .  .  .  food  processing  plants 
and  factories  are  going  full  speed. 

Hooper  Station  Listening  Index 
shows  that  WTAD  overwhelming- 
ly dominates  the  rich  Quincy  mar- 
ket with  more  listeners  than  aL 
other  stations  in  the  area  com 
bined!  WTAD  listeners  are  respon 
sive  .  .  they  can  buy  .  .  Let  WTAD 
tell  them  your  sales  message! 


Use  WTAD  and  KGLO 

Mason  City,  Iowa 
A  Natural  Combination 


9UINC 

"  unois 

930  K.C.     1.000  Watts 

CBS  Affiliate 

The  Kab  Agency,  Rep. 


Page  66    •    December  17,  1945 


PRODUCTIOnJ-ft 


EBERLE  T.  SHIELDS,  released  from 
service,  has  returned  to  KFXM  San 
Bernardino,  Cal.,  appointed  program 
director.  In  Army  Ground  Forces  for  a 
year,  he  was  radio  director  at  Camp 
Anza,  Cal.  PAUL  C.  LYNDE,  former  an- 
nouncer with  station  before  entering 
AAF,  returns  as  production  manager 
and  chief  announcer.  He  was  pilot  in 
Aleutian  troop  carrier  squadron  for  18 
months. 

HOWARD  CLANEY,  announcer  on  Bayer 
Co.  "American  Album  of  Familiar 
Music"  on  NBC,  won  second  prize  at 
13th  Annual  Exhibition  of  Allied  Artists 
in  Jamestown,  Pa.,  for  his  black  and 
white  painting  called  "Confusion  on  a 
French  Road." 

LEROY  SHIELD,  former  director  of 
music  for  NBC  central  division  and 
previously  in  same  post  in  Hollywood, 
has  been  transferred  to  New  York  as 
music  contractor  for  the  network  in 
that  city.  He  succeeds  H.  LEOPOLD 
SPITALNY,'  who  was  fined  $1,000  and 
suspended  from  his  contracting  duties 
for  a  year  by  the  New  York  local  of 
AFM  for  alleged  violation  of  union 
rules. 

LT.  HOWARD  MILLER,  released  from 
the  Navy  following  three  and  a  half 
years'  service  and  former  owner  of 
WGIL  Galesburg,  HI.,  has  joined  WIND 
Chicago  as  program  director. 
BILL  HAWES,  former  idea  man  for 
RALPH  EDWARDS,  m.c.  for  Procter  & 
Gamble  Co.  "Truth  or  Consequences" 
program  on  NBC,  has  been  released  from 
Navy  and  returned  to  program. 
CAL  TINNEY,  cowboy  humorist-philoso- 
pher, returns  to  American  network  in 
a  co-operative  program  "Relax  With  Cal 
Tinney,"  five  times  weekly  6:45-7  p.m. 
with  a  live  repeat  at  11:15  p.m.  effec- 
tive Jan.  7.  Program  replaces  "Adven- 
tures of  Charlie  Chan." 


LORETTO  BROPHY  of  the  staff  of  Du- 
Mont  television  station  WABD  New 
York  addressed  the  radio  workshop 
group  of  the  College  of  New  Rochelle 
on  subject  of  television  Dec.  12.  Miss 
Brophy  graduated  from  New  Rochelle 
in  1944  and  is  one  of  the  youngest  di- 
rectors in  television. 

DICK  DE  FREITAS,  WHN  New  York 
announcer,  is  father  of  a  boy  born 
Dec.  8. 

DON  HYDE,  Naval  Reserve  lieutenant 
and  Pacific  veteran,  is  new  announcer 
at  WOWO  Fort  Wayne,  Ind.  He  for- 
merly was  with  WHK  Cleveland. 
JANE  C.  HILEMAN  succeeds  WALTER 
A.  BOWMAN  in  continuity  and  pub- 
licity post  at  WMMN  Fairmont,  W.  Va. 
FRANCIS  HARDEN,  announcer  at 
WGST  Atlanta,  Ga.,  is  father  of  a  boy. 
BEN  SLACK  resumes  program  direction 
at  KVOA  Tucson,  Ariz.  He  has  been  on 
loan  to  KTAR  Phoenix  until  return  of 
HOWARD  PYLE,  KTAR  program  man- 
ager and  war  reporter  CLARK  HAY- 
DEN,  acting  KVOA  program  director, 
resumes  post  of  music  director.  WALLY 
JOHNSON,  in  NBC  San  Francisco  news- 
room and  ex-Marine  sergeant,  joins 
KVOA  as  announcer  and  writer.  VER- 
NON YOUNG  has  been  added  to  staff 
as  announcer,  writer  and  classical  music 
consultant.  DON  GRAHAM,  former 
Boston  announcer,  is  new  member  an- 
nouncing staff  as  also  is  JEAN  BARRY. 
DICK  WARNER,  announcer  at  WGST 
Atlanta,  Ga.,  is  father  of  a  girl. 
ANN  HERBERT  is  new  member  of  con- 
tinuity staff  of  KIRO  Seattle,  Wash. 
She  formerly  was  with  KIDO  Boise,  Ida., 
and  KJR  Seattle. 

CLEVE  G.  STILWELL,  formerly  of 
CFNB  Fredericton,  N.  B.,  has  joined 
CHSJ  St.  John,  N.  B.,  as  program  di- 
rector. 


A  MUTUAL  STATION  •  As/c  the  Wa/ker  Co. 


WITH  his  niece,  Betty  Mears,  continuity 
writer  of  KOMO  Seattle,  Gen.  Jonathan 
M.  Wainwright  poses  after  releating  ex- 
periences as  a  prisoner  of  the  Japs  in 
an  interview  on  KOMO  with  Ross  Mc- 
Connell,  station  news  chief,  during 
Seattle  Victory  Loan  appearance. 


TOM  ELVIDGE,  head  of  the  continuity 
editorial  department  for  WBBM-CBS 
Chicago,  has  resigned  effective  Dec.  10 
to  become  head  of  continuity  accept- 
ance for  WGN  Chicago.  In  heading  new 
department  at  WGN,  he  will  work  with 
WILLIAM  FISHER,  WGN  continuity 
editor.  Succeeding  him  at  WBBM  Is 
ROBERT  HARTMAN  who  held  post  be- 
fore entering  Navy. 

DON  REBER,  former  announcer  at 
KOVO  Provo,  Utah,  has  been  appointees 
program  director  of  KVNU  Logan,  Utah. 

FRANK  HARMS,  formerly  with  WMC 
Memphis,  RAY  HUTCHISON  from 
WCSH  Portland,  Me.,  and  BOB  TREVOR 
of  WFBR  Baltimore  are  new  additions 
to  announcing  staff  of  WITH  Baltimore. 

CHARLES  PICKENS,  staff  pianist  at 
WHBC  Canton,  O.,  has  returned  to  sta- 
tion following  Navy  service  of  three 
years.  JAMES  ROBERTS,  released  from 
AAF  as  captain,  joins  WHBC  announc- 
ing staff. 

BILL  O'HALLORAN,  former  combat  re- 
porter for  Stars  &  Stripes  with  44th 
Infantry  Division,  is  new  addition  to 
continuity  staff  of  WOW  Omaha.  Be- 
fore service  he  was  with  KGNF  North 
Platte,  Neb.  (now  KODY). 
DAVE  ZIMMERMAN,  senior  announcer 
of  WWJ  Detroit,  has  returned  to  station 
after  nearly  four  years'  service  in  the 
Army.  He  was  in  ETO,  advanced  from 
private  to  first  lieutenant  and  won 
Bronze  Star. 

DOROTHY  GORDON,  conductor  of 
"Youth  Forum"  on  WQXR  New  York, 
spoke  on  "Radio  and  Youth"  at  a  meet- 
ing of  the  Hunter  College  Elementary 
School  Parent  &  Teachers  Assn.  Dec.  11 
THEODORE  G.  SCHNEIDER,  former 
night  manager  of  WHN  New  York  and 
recently  discharged  from  Navy  after 
three  years  service,  has  rejoined  station 
as  chief  announcer  and  daytime  opera- 
tions manager. 

AIME  GAUVIN,  recently  discharged 
from  Army,  has  returned  to  WHN  New 
York  as  announcer. 
LARRY  ALGEO,  program  producer  at 
WRGB,  General  Electric  television  sta- 
tion in  Schenectady,  will  address  a 
luncheon  meeting  of  American  Televi- 
sion Society  on  programming  and  pro 

(Continued  on  page  69) 


DAILY  PROGRAMS  IN 


,5000, WATTS ..DIRECTIONAL  OVER  .MEW  VO 


ROADCASTING    •  Telecasting 


--No  wonder 


"Hal"  Renollet  talks  each  morning 
to  1,119,400  farm  and 
ranch  families 


They  don't  all  listen,  but  mail  from 
25  states  and  2  Canadian  provinces 
proves  that  a  lot  of  them  do.  That's 
important  because  57%  of  the  popula- 
tion is  rural  in  KOA's  vast  bailiwick. 

Arid  the  varied  fare  "Hal"  Renollet 
servel  them  suits  not  only  cattlemen  and 
ranchers  but  proprietors  of  the  small, 
rich  farms  in  the  "sure-crop"  area — 
that  V-2  of  all  the  irrigated  land  in  the 
U.  S.  which  is  within  reach  of  KOA's 
50,000-watt  signal.  Mail  from  the  women- 
folk, too,  shows  that  the  recipe's,  home- 
making  hints  and  handicraft  ideas  that 
Hal  dishes  out  are  more  than  welcome. 

^Vhat  they  like  best  is  that  Mr.  Ren- 
ollet is  one  of  them.  Core  of  many  a 
broadcast  is  a  transcribed  interview, 
made  at  stock  show,  farm  or  ranch.  On 
this  and  many  counts,  "Mile  High 
Farmer"  is  a  unique  farm  radio  service, 
and  it  pleases  .  .  . 


KO  As  FIRST! 


First  in  PROGRAMS 

First  in  LISTENER  LOYALTY 

First  in  COVERAGE 

First  in  POWER 

and,  for  all  these  reasons  .  .  . 

FIRST  IN  DEALER  PREFERENCE 

(Ross-Federal  figures  prove  it) 


FIRST  in  DENVER 


50,000  watts  850  KC 

Represented  by  NBC  SPOT  SALES 


ROADCASTING    •  Telecasting 


December  17,  1945    •    Page  67 


There  1$  An  Audiodisc  And  An  Audiopoh 
For  Every  Recording  Need 

AUDIODISCS  have  all  of  the  features  essential  to  high  fidelity  recording. 
A  superior  lacquer  is  applied  by  a  unique  process  that  gives  a  flawless 
surface.  In  cutting,  the  thread  throws  well  and  there  is  no  static.  In  play- 
back, whether  at  once  or  in  the  future,  there  is  low  surface  noise.  Their 
playback  life  is  unequalled.  There  are  six  types  of  AUDIODISCS: 


RED  LABEL  tops  all  accepted  quality  standards 
for  professional  use.  Double-sided  in  6V2",  8", 
10",  12"  and  16"  diameters. 


REFERENCE  permits  extreme  economy  in  test- 
cuts,  filing  and  reference  recordings.  Double- 
sided  in  10",  12"  and  16"  diameters. 


SINGLE  FACE  RED  LABEL  brings  new  economy  MASTERS  for  choice  copies  (pressings)  after 
to  applications  requiring  but  one  side.  12"  and  electroplating.  Double  or  single  face  in  12", 
16"  diameters.  1314"  and  1714"  diameters. 


YELLOW  LABEL,  Double-sided  blanks  of  uni- 
form quality  and  "wide  latitude."  Extra-fine 
adjustments  unnecessary.  Sizes  as  Red  Label. 


BLUE  LABEL  best  discs  at  low  cost.  Thin  alumi- 
num base,  same  recording  lacquer  as  profes- 
sional AUDIODISCS.  6V2",  8"  and  10': 


All  AUDIODISCS  are  manufactured  on  aluminum  base— and  glass  base  too,  except 
for  the  6V2"  and  Blue  Label  type. 

AUDIO  DEVICES.  INC..  444  MADISON  AVE.,  N.  Y.  C. 


AUDIOPOINTS 

Audiopoints,  made  by 
skilled  craftsmen,  are 
available  in  three  types  of 
recording  styli  and  three 
types  of  playback  points. 
Cutting  and  playback 
points  are  matched  to  give 
finest  performance. 

RECORDING  POINTS 
SAPPHIRE  NO.  14,  for  profe 
ols,  designed  io  give  proper  thread 
throw  No  finer  made. 
STELLITE    NO     34,  professional 
type.  Cuts  quiet,  shiny  groove  for 
several  hours. 

DIAMOND-LAPPED  STEEL  NO\  50, 
cuts  a  fine,  quiet  groove,  gives 
from  15  to  30  minutes  actual  re- 
cording time. 

PLAYBACK  POINTS 
SAPPHIRE  NO.  113,  finest  obtain- 
able. Complete  fidelity  and  mini- 
mum disc  wear. 

BENT  SHANK  NO.  154,  for  heavy 
pickups. 

STRAIGHT  SHANK  STEEL  NO. 
151,  for  light  pickups. 

Audio's  resharpening  and 
repolishing  services  give 
real  economy  in  the  use  of 
AUDIOPOINTS,  Nos.  14, 
34  and  113.  Consult  your 
local  dealer. 


Page  68    •    December  17,  1945 


BROADCASTING    •  Telecastin 


PBODUCTIOnffi 


Sports  From  Air 


(Continued  from  page 
duction  Dec.  19  at  the  400  Club,  New 
York.  Topic  Is  "Building  a  Television 
Show  From  an  Idea." 
HARRY  C.  LEVIN,  former  regional  sta- 
tion relations  chief  for  OWI,  has  been 
appointed  head  of  New  York  radio  de- 
jartment  of  the  Victory  Clothing  Col- 
jsction,  conducted  for  overseas  relief 
>y  the  United  National  Clothing  Col- 
ection  Inc.,  New  York. 
OM  HANLEY,  sound  technician  of 
ion  Lee  Broadcasting  System,  Holly- 
rood,  is  father  of  a  girl  born  Dec.  2. 
ILL  RODDY  and  EDDIE  KING,  re- 
ently  discharged  from  the  Army,  have 
joined  KPO  San  Francisco  as  an- 
ouncers. 

RANK  KENT,  staff  announcer  of 
PEN  Philadelphia  before  enlisting  in 
be  Army,  is  now  producing  three  regu- 
ir  shows  for  AFN  Munich,  a  100,000  w 
tation.  He  reports  station  may  soon  be 
hort-waving  shows  to  the  U.  S. 
IOY  LaPLANTE,  former  announcer  of 
STFIL  Philadelphia  just  released  from 
he  Army,  is  father  of  a  boy. 
■EONARD  McLAIN,  organist  at  WCAU 
hiladelphia,     has    resigned  effective 


ICHARD  SANVILLE,  CBS  director,  has 
ieen  appointed  in  charge  of  the  radio 
iroduction  course  at  New  York  U. 
adio  workshop. 

HARLES  POWERS,  recently  discharged 
rom  the  Navy  and  formerly  director  of 
idio  shows  at  Young  &  Rubicam,  New 

ork,  has  joined  production  depart- 
lent  of  American. 

DRIENNE  AMES,  WHN  New  York  com- 
lentator,  will  write  a  column  called 
Between  You  and  Me"  for  the  new 
ascination  magazine,  starting  Jan.  1. 
OB  SUTTON,  released  from  Navy,  re- 
)ins  production  staff  of  WCCO  Min- 
polis.  He  has  been  in  Navy  since 
P41.  JACK  NADEAU,  former  WCCO 
anscription  librarian,  rejoins  staff  in 
roduction  department  following  Army 
ischarge. 

HUCK  LUEDKE  and  BRAD  WILLIAMS, 

ischarged  veterans,  are  new  writers 
ith  KUTA  Salt  Lake  City.  WILLIS 
LANCHETTE,  also  released  from  serv- 
:e  and  former1;^  with  KGVO  Missoula, 
font.,  is  new  KUTA  announcer. 
OU  MARSH,  program  director  at 
/MRN  Marion,  O.,  has  returned  to  that 
ost  following  22  month's  service  in 
avy. 

RIC  PAIGE,  announcer  at  WMRN 
arion,  O.,  Dec.  1  married  Sue  Delsan- 
o  of  Willoughby,  O. 
OGER  STONER,  program  director  of 
fJXN  Jackson,  Miss.,  is  father  of  a 
Irl.  Mrs.  Stoner,  the  former  Rosalea 
rewett,  was  one  time  staff  violinist  at 
WTO  Springfield,  Mo. 
LAUS  LANDSBERG,  television  direc- 
>r  of  W6XYZ,  Hollywood  television 
ation  operated  by  Television  Produc- 
ons  Inc.,  subsidiary  of  Paramount  Pic- 
ires  Inc.,  is  in  New  York  for  video  con- 
rences. 

ATRIA  LINDEN,  formerly  with  WPAT 
iterson,  N.  J.,  and  KTSA  San  Antonio, 
now  presenting  woman's  views  of  the 
iws  Monday  through  Saturday  on 
OAI  San  Antonio. 

AJ.    WARREN    WADE,    on  terminal 
ave  after  three  and  a  half  years  serv- 
e  in  Army  Signal  Corps,  has  returned 
WNBT  New  York,  NBC  video  station, 
executive  producer. 
/SGT.  JACK  KREUCHEN,  after  three 
ars  in  Pacific  area  operating  AFRS 
ations,  is  now  completing  transcrip- 
ons  at  AFRS  Los  Angeles  to  be  sent 
Tokyo  on  conditions  here.  With  dis- 
arge  he  will  resume  radio  work  in 
ollywood. 

OB  CUNNINGHAM,  recently  released 
om  the  Navy  as  lieutenant  with  pub- 
~  elations  office,  has  returned  to 
rBBM  Chicago  as  chief  announcer. 
ARVEY  CAREY,  who  has  been  acting 
that  position,  becomes  his  assistant. 
RBY  CUSHING  has  rejoined  WNEW 
;w  York  production  department  after 
TO  years  in  Army. 

5RRY  WARD,  m.c,  of  American  daily 
ries,  "What's  Doin'  Ladies?",  has  been 
med  general  chairman  for  annual 
lvation  Army  Christmas  Toy  cam- 
ign  for  eleven  western  states.  Han- 
ing  Salvation  Army's  participation  in 
dio  campaign  is  LYNN  CHURCH,  ter- 
orial  public  relations  officer  and  for- 
;er  program  director  of  KFRC  KYA 
in  Francisco. 


USEFULNESS  of  a  helicopter  in 
broadcasting  sports  events  is  be- 
ing tested  by  Army  Radio  Station 
WVTM,  Radio  Manila,  which  may 


use  plane  in  covering  Philippine 
Olympics  Dec.  21-31.  Shown  be- 
neath helicopter  are  (1  to  r)  Lt. 
Harold  Salkin,  Brooklyn,  supply 
officer,  Headquarters,  AFRS;  An- 
nouncer Fred  Barr,  formerly  of 
WWRL  Woodside,  N.  Y.,  and 
KROD  El  Paso;  Publicity  Director 
Jessie  E.  Stearns,  formerly  of  CBS 
and  WLS  Chicago;  Freddy  Fitz- 
simmons,  baseball  star,  now  civilian 
instructor  for  Army  in  Manila. 


RALPH  ANDRIST,  Navy  veteran,  is  now 
news  writer  with  WCCO  Minneapolis. 
PAT  FLAHERTY  has  been  appointed 
director  of  news  and  special  events  at 
KPRC  Houston. 

VAN  DES  AUTELS,  former  chief  spe- 
cialist of  recruiting  division,  Navy,  has 
returned  to  KFAC  Los  Angeles  as  news- 
caster. 

JAMES  McNAMARA,  public  relations 
officer  of  90th  Division  assault  forces, 
with  Army  discharge  returns  to  KMTR 
Hollywood  as  newscaster. 
SAM  HAYES,  NBC  Hollywood  commen- 
tator, has  been  named  an  Honorary 
State  Farmer  by  Future  Farmers  of 
America  in  California.  He  was  presented 
with  gold  charm  for  work  in  behalf  of 
this  group  and  for  publicizing  their 
efforts  to  raise  much-needed  food  dur- 
ing war  years. 

GEORGE  HICKS,  American  Broadcast- 
ing Co.  commentator  famed  for  his 
D-Day  broadcast  of  the  Normandy  in- 
vasion, is  writing  book  about  the  war. 
ROBERT  C.  S  CHALK,  ex-infantry  ser- 
geant, has  been  added  to  news  staff  of 
WIBC  Indianapolis  to  handle  state  and 
city  news. 

HORACE  HAMMACHER,  morning  news 
editor  of  WOW  Omaha  before  Coast 
Guard  service,  and  HAROLD  BAKER, 
one  time  WOW  night  editor  and  re- 
leased Navy  lieutenant  (s.g.),  have  re- 
joined station's  news  staff.  Both  served 
for  a  time  on  same  destroyer. 
JAMES  HEALY,  ex-tank  corpsman  in 
Army,  returns  to  WHBC  Canton,  O.,  as 
news  editor. 

MAURICE  STARRELS  and  BOB  COT- 
TINGHAM  have  been  assigned  radio  re- 
porters to  Los  Angeles  Police  Dept.  for 
American  newsroom  in  Hollywood. 
JIMMY  BRITT  and  CHARLES  JORDAN 
have  been  assigned  by  Mutual  to  cover 
description  of  New  Year's  Day  Cotton 
Bowl  football  game  at  Dallas,  Tex. 
ERNIE  SMITH  and  MEL  VENTER  are 
named  to  cover  East-West  game  at  San 
Francisco.  Gillette  Safety  Razor  Co., 
Boston,  sponsors  both  contests  on  MBS. 


For  Fastest 
Delivery 


SHIP  EARLY  IN  DAY!  Thus  you  avoid  end-of-day 
pile-up  at  airports.  Early  shipment  often  means  same  day 
delivery  to  points  from  500  to  1000  miles  away.  From 
coast-to-coast  overnight. 

YOUR  SHIPMENT  travels  3  miles  a  minute  between 
airports  with  special  pick-up  and  special  delivery  at  both 
ends  in  all  major  U.  S.  towns  and  cities.  Rapid  air-rail 
service  to  23,000  other  domestic  points.  Service  direct  by 
air  to  and  from  scores  of  foreign  countries. 

TYPICAL  RATES  shown  in  box  are,  on  an  average, 
10V£%  lower  than  prewar 
rates.  As  Air  Express  opera- 
tions have  increased  in  effi- 
ciency, savings  have  been 
passed  on  to  the  shipper,  mak- 
ing this  service  a  better  busi- 
ness buv  than  ever. 


TYPICAL  RATE  CHART 


WRITE  TODAY  for  interesting  "Map  of  Postwar 
Town"  picturing  advantages  of  Air  Express  to  community, 
business  and  industry.  Air  Express  Division,  Railway  Ex- 
press Agency,  230  Park  Avenue,  New  York  17.  Or  ask  for 
it  at  any  Airline  or  Express  office. 


0E75  7WeRE  F/RST- 


Phone  AIR  EXPRESS  DIVISION,  RAILWAY  EXPRESS  AGENCY 
Representing  the  AIRLINES  of  the  United  States 


ROADCASTING    •  Telecasting 


December  17,  1945    •    Page  69 


TECHIIICflL^I 


WRNL  Sells 
Merchandise 


NIGHT  &  DAY 
910  KC 


EDWARD  MTRY  &  CO.,  INC  NATIONAL  REPRESENTATIVES 


3"  dial  makes  this  precision 
instrument  easier  to  read  than 
a  stop  watch.  And  it's  easier 
to  operate,  too  . . .  simply  push 
one  button  to  start,  another 
to  stop,  and  a  third  button  to 
reset  to  the  starting  point. 

The  Thompson  Stop-Timer  is 
accurate  to  1/5  second.  And 
it's  made  for  years  of  constant 
use,  by  the  makers  of  the  pre- 
cision movements  for  Western 
Union  Clocks.  Write  for  prices. 


h  c  THOMPSON  CLOCK  CO. 

BRISTOL,  CONNECTICUT 


LYLE  WAHLQUIST,  former  chief  en- 
gineer of  KUTA  Salt  Lake  City,  who 
resigned  to  join  McNary  &  Wrathall, 
Washington  consulting  engineering 
firm,  has  returned  to  KUTA  as  techni- 
cal director.  WENDELL  BELL,  with  sta- 
tion since  beginning  of  operation  seven 
years  ago,  is  appointed  chief  engineer. 
EARL  STEVENS  is  new  transmitter  en- 
gineer. LYNN  JOHNSTON  now  heads 
recording  department. 

J.  C.  FARLEY,  associated  with  Sylvania 
Electric  Products  Inc.,  New  York,  for 
20  years,  most  recently  manager  of  the 
program  planning  department  and  as- 
sistant to  the  general  manager  of  the 
radio  division,  has  been  appointed  con- 
troller of  the  radio  tube  division,  with 
headquarters  at  Emporium,  Pa. 

MAJ.  JOHN  L.  WILDERMUTH,  now  on 

terminal  leave  after  five  years  service 
with  Army  Signal  Corps  engineering 
laboratories  at  Fort  Monmouth,  N.  J., 
and  Detroit,  has  been  appointed  chief 
engineer  at  WADC  Akron,  O.  He  formerly 
had  been  with  WBNS  Columbus,  O. 

ARTHUR  FASKE,  chief  engineer  of 
WLIB  New  York  and  in  radio  since  1926, 
has  resigned.  He  formerly  was  vice-pres- 
ident of  a  corporation  formed  to  own 
and  operate  WLIB  until  station  was  sold 
to  Mrs.  Dorothy  S.  Thackrey,  publisher 
of  New  York  Post. 

GEORGE  R.  LARSEN,  recently  with  the 
Army  Signal  Corps  engineering  labora- 
tories at  Fort  Monmouth,  N.  J.,  has 
joined  the  Marion  Electrical  Instrument 
Co.,  Manchester,  N.  H.,  as  development 
engineer.  Firm  has  prepared  a  new  com- 
prehensive catalogue  illustrating  and 
describing  Marion  line  of  standard  and 
hermetically  sealed  electrical  indicating 
instruments.  Catalogue  will  be  available 
Jan.  15. 

ED  LARK,  with  release  from  Navy,  has 
joined  KPRO  Riverside,  Cal.,  as  chief 
operator. 

ROBERT  SCHUETZ,  discharged  from 
Navy  as  lieutenant,  has  returned  to  NBC 
Hollywood  as  assistant  construction  su- 
perintendent and  is  in  charge  of  con- 
struction of  network's  new  studio  wing. 

ROBERT  CALLEN,  having  completed 
civil  service  war  work  assignment,  has 
rejoined  NBC  Hollywood  recording  en- 
gineers staff. 

GEORGE  E.  (Bert)  MEAD,  chief  engi- 
neer of  WCOA  Pensacola,  Fla.,  and 
partner  in  Escambia  Broadcasting  Co., 
applicant  for  new  station  in  that  city, 
is  father  of  a  girl  born  Dec.  4. 

LYMAN  SWENDSON  has  returned  to 
WCCO  Minneapolis  engineering  staff 
following  four  year's  service  with  Army. 
He  was  released  as  lieutenant  colonel. 

GEORGE  CULBERTSON  rejoins  staff  as 
studio  technician  following  Army  dis- 
charge. He  also  entered  the  service  in 
1941.  LEWIS  SMITH,  Signal  Corps  vet- 
eran, resumes  studio  technician  post. 

FRANK  J.  FEELY,  manager  of  West- 
ern Electric  Co.  Specialty  Products 
Shops  in  New  Jersey,  has  been  appointed 
manager  of  company's  electronic  com- 
ponents manufacture.  Manufacturing 
operations  will  be  moved  into  a  new 
plant  to  be  constructed  next  year  at 
Allentown,  Pa. 

ALLEN  B.  DuMONT  Labs.,  Passaic, 
N.  J.,  has  announced  development  of 
five-inch  oscillograph  Type  208-B,  in- 
corporating improvements  from  war  ex- 
perience. Instrument  succeeds  Type 
208. 


Yule  Message 

CHRISTMAS  GREETINGS  to  the  Brit- 
ish Commonwealth  and  Empire  will  be 
aired  this  first  postwar  Christmas  from 
London  by  King  George  VI,  it  is  an- 
nounced by  the  Canadian  Broadcasting 
Corp.,  with  the  CBC  networks  carrying 
the  King's  message  at  10  a.m.  EST  from 
London. 

BECAUSE  of  many  requests  from  news- 
papers, International  News  Service  will 
inaugurate  within  10  days  a  daily  radio 
column  composed  of  radio  news  and 
personalities  for  daytime  clients  and 
evening  papers.  INS  plans  to  expand 
column  to  24-hour  basis. 


RALPH  REYNOLDS,  NORMAN  DUN- 
CAN and  CLIFF  JOHNSON  return  from 
armed  forces  services  to  engineering 
staff  of  KRNT  Des  Moines. 


NEW  General  Electric  Phasitron  tu 
to  be  used  in  company's  postwar 
transmitters  [BROADCASTING, 
10],  is  displayed  by  Louise  Gaus,  enf 
gineering  assistant  in  GE  tube  divisioii 


EDWARD  G.  EIDAM,  consulting  engf. 
neer  and  former  chief  telephone  engi 
neer  for  Stromberg-Carlson  Co.  who 
will  resign  Jan.  1  after  more  than  <A 
years  with  the  company,  was  given  a 
testimonial  dinner  Dec.  4  in  Rochester. 


Page  70    •    December  17,  1945 


Topmiller  Returns  j 

C.   H.   TOPMILLER,  chief  engi- 
neer of  WCKY  Cincinnati,  has  r<J- 
turned  to  his  post  after  service 
overseas  with  OWL  He  served  about 
two  years  as  chief 
radio  engineer. 
Psycho  logical 
Warfare  Branch, 
Allied  Headquar- 
ters, Mediterra- 
nean Theater,  and 
more  recently  has 
served  in  Manila. 
Other  returning 
servicemen  are 
William  Heitz- 
mann   and  Roy 
Batteau,  eng: 
neers ;  Tommy  Mitchell,  sales  staff 
Sid  Ten  Eyck,  announcer;  John 
Murphy,  editor  of  news  departmenl 
and  director  of  publicity.  Ex-GI; 
added  to  the  station  staff  are  J 
Bellamy,  sales;   Stantion  Matlocl 
and  Meredith  Davis,  news  depart 
ment.     Meanwhile,     Rex  Davis, 
WCKY  news  announcer  since  19 
has  resigned  to  accept  a  position 
the  news  department  of  KMOX  St, 
Louis  effective  in  January.  Befo 
joining  WCKY,  Mr.  Davis  was  an 
nouncer  for  WFBE,  now  WCOP 
Cincinnati,  for  six  years,  and  fo' 
two  and  a  half  years  had  sung  or 
CBS  as  Franklyn  Stewart.  In  pri- 
vate life  he  is  Frank  Zwygart;  Mrs. 
Zwygart   and  their  two  childrer 
will  remain  in  Cincinnati  until  th( 
end  of  the  spring  school  term 

ROADCASTING    •  Telecasting 


fMSNQ  •  KMJ 

mmim  -  kern 


How  are  you 
Fixed  for 
Vitamin  A? 


Carrots  are  an  excellent  source  of  Vitamin  A  and  Vitamin 

k 

A  improves  vision,  promotes  growth. 

Many  advertisers  are  getting  their  business  Vitamin  A  from 
the  ^eetute,  which  improves  their  sales  vision  and  defi- 
nitely promotes  growth. 

The  ^edcKC  with  its  42  primary  counties  is  the  only 
combination  of  stations  that  properly  can  cover  the  Cali- 
fornia Central  Valley  plus  Western  Nevada. 

what  the  IBeeUne  IS  ...  not  a  regional  net- 
work but  a  group  of  long  established  key  stations,  each 
the  favorite  in  its  community  .  . .  combined  for  national 
spot  business. 

See  the  McClatchy  ^celcHC  rate  listing,  first  under 
California  in  Standard  Rate  and  Data. 


PAUL  H.  RAYMER  CO. 

National  Representative 


McClatchy  Broadcasting  Company 

SACRAMENTO,  CALIFORNIA 


ADCASTING    •  Telecastin 


December  17,  1945     •    Page  71 


These  Two  Stations  Provide  the  Only  Full 
Coverage  of  This  Rich  Pennsylvania  Area 


V 

.     \    I  WFBC^#Jumo"'  § 

Ebembu.g  |     .  •  Gollillin         ^ALTOONA  / 

g     ^     •  Cretion 

P.„oge.l       \         Hollidoyibufg  •  / 

I  /  . 

^Roaring  Spring  ^ 


Wind  be-  ^ 


BOTH  STATIONS  ARE  SOLO 
IN  COMBINATION  RATE 
FOR  NETWORK  AND  SPOT 


I 


National  Representatives 

HEADLEY-REED  COMPANY 

New  York,  Chicago,  Detroit,  Atlanta,  San  Francisco,  Los  Angeles 


j 


Mr.  McKay 


LT.  SHERMAN  E.  ROGERS,  after  three 
years  service  with  the  training  films  and 
motion  picture  branch  of  the  Navy,  has 
rejoined  Platt-Forbes,  New  York,  as  mo- 
tion picture,  radio,  video  director. 
HUGH  McKAY,  advertising  and  public 
relations  executive  formerly  with  Insti- 
tute of  Public  Rela- 
tions, where  he  or- 
g  a  n  i  z  e  d  Brand 
Names  Research 
Foundation  and  act- 
ed as  advertising  di- 
rector of  Brewing 
Industry  Founda- 
tion, has  been 
named  executive 
vice  -  president  of 
Maxon  Inc.,  New 
York. 

JACK  STARR,  re- 
leased from  Navy 
following  service  of 
three  years  and  for- 
m  e  r  1  y  sports  an- 
nouncer with  WTAM  KMBC  KXOK,  has 
joined  Gardner  Advertising,  St.  Louis. 

CLARKE  R.  BROWN,  radio  director  of 
Lake  -  Spiro  -  Shurman,  Memphis,  is 
father  of  a  boy,  Chris  T.,  born  Dec.  6. 

SUSSMAN  &  SUGAR,  New  York,  has 
been  elected  to  membership  in  Ameri- 
can Assn.  of  Advertising  Agencies. 

LT.  JOHN  G.  FOGARTY  has  returned 
to  partnership  in  C.  C.  Fogarty  Co.. 
Chicago,  following  three  and  a  half 
years  in  service.  He  will  be  account 
executive. 

LT.  HAROLD  J.  HUBERT,  on  terminal 
leave  from  Army  Ground  Forces,  has 
joined  F.  B.  Hubert 
Advertising  Co., 
Grand  Rapids, 
Mich.,  as  account 
executive  and  head 
of  radio  division.  He 
previously  had  been 
with  Detroit  and 
other  midwest  sta- 
tions and  agencies. 
JOHN  P.  GILBERT, 
discharged  from 
Navy  after  a  year 
and  ten  months, 
joins  M.  H.  Hackett 
Co.,  New  York,  as 
general  manager. 
Prior  to  Army  career 
Mr.  Lr 


Mr.  Hubert 


RICHARD  L.  WERDEN,  former  assistant 
space  buyer  of  Norman  D.  Waters 
Assoc.,  New  York,  has  been  appointed 
space  and  time  buyer  for  agency. 
JOHN  EASTMAN,  discharged  from 
Royal  Canadian  Artillery  as  captain 
after  service  overseas,  has  rejoined  Mc- 
Connell,  Eastman  &  Co.,  Toronto. 
CLIFFORD  S.  WALLACE,  recently  re- 
leased from  service  as  lieutenant-colonel 
m  charge  of  public  relations  for  First 
Canadian  Army,  has  joined  Baker  Ad- 
vertising Agency,  Toronto. 

JAMES  L.  MALONEY,  former  advertis- 
ing manager  of  Seiberling  Rubber  Co., 
vice  -  president  in 
charge  of  advertis- 
ing and  merchan- 
dising for  Frank- 
fort Distilleries  and 
account  executive 
with  Dancer  -  Fitz- 
geral  -  Sample,  has 
joined  the  New 
York  office  of  Ruth- 
rauff  &  Ryan  as  ac- 
count executive. 
HARRY  MAUS,  in 
Coast  Guard  for  two 
years,  has  returned 
to  Russel  M.  Seeds 
Co.,  Chicago,  as 
vice  -  president  in 
charge  of  copy. 
LT.  COL.  DON  COLVIN,  released  by  the 
Army,  has  joined  Leo  Burnett  Co.,  Chi- 
cago, as  account  executive.  Previous  to 
military  service  he  was  advertising 
manager  of  Hoover  Co.,  North  Canton, 
O.,  and  was  with  that  organization  for 
nearly  20  years. 

RICHARD  H.  BAILEY,  public  relations 
director  for  Fairchild  Camera  &  Instru- 
ment Corp.,  has  joined  G.  M.  Basford 
Co.,  New  York,  to  handle  public  rela- 


mg  manager  of  I 

B 


Mr.  Maloney 


Lt.  Robbins 


Page  72    •    December  17,  1945 


tions  accounts  to  include  Fairchild  and 

two  subsidiaries. 

ARTHUR  LYCETT  has  returned  to  copy 
department  of  N.  W.  Ayer  &  Son,  New 
York,  following  service  release.  FRED 
TUTON  rejoins  business  development 
staff,  RICHARD  BUNBURY  radio  de- 
partment and  HARRY  C.  GROOMI. 
plans-merchandising  department,  all 
upon  release  from  armed  forces. 
LT.  CAROLINE  ROBBINS,  for  past  yea. 
assigned  to  public  relations  for  U.  S. 

Naval  Shipyard 
Terminal  I  s  1  a  a 
Cal.,  and  with  re 
lease  after  t  h  r  e  ej 
years  active  service, 
has    joined  Frank 
O  x  a  r  a  r  t  Co.,  Lo- 
Angeles  agency,  as' 
public  relations  and 
promotion  director 
Prior  to  being  shift- 
ed  to    the  West 
Coast  she  was  ad- 
ministrative officer 
of  network  radio  for 
Navy   Public  Rela 
tions  division  in 
Washington,   D.  C. 
Before  entering  service  she  was  associ- 
ated  with  Dwight   Folsom  Inc.,  New 
York  public  relations  counsel. 
WALTER  WARE,  of  the  copy  staff  of 
Duane  Jones  Co.,  New  York,  has  been 
appointed  television  director. 
BERNARD    PAGENSTECHER,    formerl  ' 
with  Kudner  Agency,  has  joined  Young 
&  Rubicam,  New  York,  as  account  ex 
ecutive. 

BREWSTER  MORGAN,  formerly 
Gen.  Eisenhower's  staff  on  SHAEF  opei 
ation  and  overseas  with  the  OWI  before 
that,  has  joined  Compton  Adv.,  New 
York,  as  director  of  program  develop 
ment.  He  will  be  in  charge  of  new 
programs  for  agency.  Prior  to  oversea 
duties  Mr.  Morgan  was  with  N.  W.  Aye 
&  Son,  New  York. 
MARY  SACHUK,  formerly  with  WLAW 
Lawrence,  Mass.,  has  joined  J.  Walti- 
Thompson  Co.,  New  York,  as  asslstan 
to  Linnea  Nelson,  chief  time  buyer. 

JOHN  E.  FRAZER,  formerly  of  the  edi 
torial  bureau  of  N.  W.  Ayer  &  Son 
New  York,  has  been  appointed  associat 
copy  director. 

FRANK  O'CONNOR,  recently  discharged 
from  the  Army  and  formerly  with  J 
Walter  Thompson  Co.,  has  joined  West 
Coast  radio  office  of  Ted  Bates  Inc, 
McCANN-ERICKSON,  New  York,  has 
concluded  an  associate-agency  arrange 
ment  with  Publicidad  Augusto  Ellas 
S.A.,  Mexico  City.  Details  were  agreed 
upon  during  visit  by  LUIS  G.  DILLON 
vice-president  of  McCann-Erickson. 
EDWARD  J.  MOLONEY,  head  of  crea 
tive  department  of  J.  Walter  Thomp 
son  Co.  office  in  Sidney,  Australia,  ar- 
rived in  New  York  last  week  for  severa 
months  visit  with  American  clients. 

BOB  KNAPP,  radio  writer  and  produce: 
at  Schwimmer  &  Scott,  Chicago,  ha; 
returned  from  AAF  to  the  agency. 
STOCKWELL  &  MARCUSE,  Detroi 
agency,  has  moved  office  from  2026  Na 
tional  Bank  Bldg.  to  larger  quarters  a 
1407  Industrial  Bank  Bldg. 
MORLEY  H.  COLLINS,  former  Manitoba; 
editor  and  ex-serviceman,  has  joined 
production     department     of     O'Brien  -. 

Gourlay^Adv. .^Canadian  agency.   

HARRY  BROWNTformer  retail  advertis- 
ing manager,  New  York  Herald  Tribum 
has  joined  Pedlar  &  Ryan,  New  York 

HALLAS  KENYON,  formerly  with  Comp 
ton  Adv.,  joins  Noyes  &  Sproul,  Ne 
York,  as  art  director. 
KENNON  JEWETT,  copy  chief  of  Wil 
l.iam  H.  Weintraub  &  Co.,  New  York 
has  been  elected  vice  president. 
JOHN  R.  SWAIN  has  joined  John  Falk 
ner  Arndt  &  Co.,  Philadelphia. 
DOROTHY  MARELLO  is  new  member 
of  Morton  Schwartz  Adv.,  Philadelphia 

PACIFIC  ADVERTISING  Assn.  Will 
hold  its  mid-winter  conference  in  Phoe- 
nix, Ariz.,  Jan.  11-12  inclusive.  CHARLES 
A.  STORKE,  secretary-treasurer  o 
KTMS  Santa  Barbara,  Cal.,  is  PAA  pres 
ident. 


BROADCASTING    •  Tel. 


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Ga* 


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INTERNATIONAL  NEWS  SERVICE 


LINGO 


Page  74    •    December  17,  1945 


Performance  is  the  key  word 
for  the  great  days  ahead! 
Broadcasters  can  look  with 
confidence  to  Lingo  Vertical 
Radiators  for  every  AM  ap- 
plication. Our  long  record 
of  efficiency  and  stability 
during  and  before  the  war 
proves  that  Lingo  is  the  ideal 
radiator  for  any  station.  Re- 
member, only  Lingo  offers 
you  the  "6  Extras"  *  at  no 
extra  cost.  We  are  prepared 
to  serve  you  now  and  make 
delivery  to  fit  your  plans! 

*  These  Are  the  Lingo  "6  Extras'"— 

1.  Moderate  Initial  Cost 

2.  Optimum  Performance 

3.  Low  Maintenance  Cost 

4.  5  Years  Insurance 

5.  50  Years  Experience 

6.  Single  Responsibility 

WRITE  FOR 
RECOMMENDATIONS 

The  services  of  our  consulting 
engineers  are  available  to  you  on 
such  pertinent  problems  as  proper 
radiator  height,  ground  systems, 
performance  expectation,  etc.  In 
writing,  please  indicate  location, 
power  and  frequency  proposed. 

JOHN  E.  LINGO  &  SON,  INC. 

EST.  1897  CAMDEN,  NEW  JERSEY 


VERTICAL 


RADIATORS 


COMBINING  four  separate  broadcasts 
into  a  full  hour  and  a  half  audience 
participation  program,  new  idea  in 
programming  started  on  CBS  Pacific  sta- 
tions Dec.  9,  Sunday  2:30-5  p.m.  (PST). 
"Money  on  the  Line",  with  Jerry  Law- 
rence as  m.c,  is  initial  half-hour  se- 
ries. Featuring  five  soon-to-be-wed 
couples,  "Your  Hope  Chest"  follows 
with  Jimmy  Wallington  as  m.c.  Third 
program  is  "Answer  Auction",  25-min- 
ute  quiz  show  with  contestants  bidding 
for  their  questions.  Harry  Mitchell  is 
m.c.  Final  five-minute  segment,  "Win- 
ner Take  All",  features  winners  from 
preceding  three  shows,  with  $200  cash 
jackpot.  George  Allen,  program  direc- 
tor of  Columbia  Pacific  network,  pro- 
duces series. 

New  on  WPEN 

SIX  new  programs  have  been  started  by 
WPEN  Philadelphia  during  past  week. 
Recorded  classical  music  series  "Phila- 
delphia Philharmonic"  is  heard  Mon- 
day through  Saturday.  Late  evening 
Monday  through  Friday  series  "Con- 
versation at  Midnight"  presents  salon, 
concert  and  operetta  music  and  select- 
ed verse  and  prose.  Juvenile  "Heigh  - 
De-Ho"  program,  heard  7:05-8  a.m. 
weekdays,  is  patterned  after  column  of 
same  name  for  high  school  folk  in  Eve- 
ning Bulletin.  Prizes  for  guessing  top 
tunes  of  the  week  are  awarded  on  six 
weekly  "Brady  Beats  the  Band". 

Second  Series 
SECOND  13-week  series  of  "Candles  in 
the  Dark"  religious  program  on  WNEW 
New  York  will  be  devoted  to  customs 
and  practices  of  Protestant  Church. 
First  period  dealt  with  Jewish  customs 
and  lore.  New  series  "Candles  of 
Knowledge"  starts  Dec.  20  and  will  be 
presented  in  cooperation  with  Protes- 
tant Council  of  New  York  City. 

Junior  Forum 

PRO  and  con  views  of  high  school  stu- 
dents on  public  problems  will  be  heard 
on  "Junior  Town  Meeting  of  the  Air", 
new  series  to  be  aired  weekly  starting 
Jan.  10  by  KYW  Philadelphia.  Modera- 
tor is  to  be  former  Supreme  Court  Jus- 
tice Owen  J.  Roberts.  Program  is  sched- 
uled Thursday  9:15-9:45  a.m. 

Ski  Series 

NEWS  of  the  ski  world,  ski  club  activi- 
ties and  equipment  notes  are  comment- 
ed on  by  Chuck  Wright  on  "Ski  Head- 
lines", new  WTHT  Hartford,  Conn., 
program  heard  Monday,  Wednesday  and 
Friday  evenings.  Snow  conditions, 
weather  forecasts  and  transportation 
information  is  included  with  inter- 
views. 

Hockey  Broadcasts 

SUNDAY  home  hockey  games  of  the 
New  York  Rovers  in  the  Eastern  Ama- 
teur Hockey  League  started  on  WHN 
New  York  Dec.  16  as  sustaining  feature. 
Series  ends  March  6.  Station  also 
broadcasts  home  games  of  New  York 
Rangers  in  National  Professional  Hockey 
League. 

OPA  Benefits 
HOW  OPA  functions  and  helps  con- 
sumer, business,  labor,  and  returning 
veteran  in  fight  against  inflation  is  told 
in  new  dramatic  series  "The  Most  for 
Your  Money"  started  on  Associated 
Broadcasting  Corp.  Dec.  16  as  weekly 
Sunday  evening  quarter-hour. 

On  American  Pacific 

WITH  a  mythical  "Dinty's  Theater  Res- 
taurant" as  locale,  new  weekly  half- 
hour  variety  program  started  on  Amer- 
ican stations  Dec.  5.  Joaquin  Garay, 
owner  of  San  Francisco  Copacabana 
Club,  portrays  himself,  and  Berton  Ben- 
nett is  Dinty. 

Light  Views  of  News 
ALAN  SCOTT,  recently  discharged  Naval 
commander  previously  with  WCAU 
Philadelphia  and  WGN  Chicago,  will 
discuss  the  day's  news  in  humorous 
vein  in  a  new  Mutual  series  "Once 
Over  Lightly",  starting  Dec.  17  in  Mon- 
day-Friday 1-1:15  p.m.  spot. 

Children's  Symphony 

SCHEDULED  to  extend  into  May,  "Phil- 
adelphia Children's  Symphony"  was 
aired  by  WPEN  Philadelphia  for  first 
time  Dec.  8  as  Saturday  morning  hour 
program.  On  alternate  weeks  the  Phila- 


delphia Orchestra  and  the  WPEN  Sym- 
phony Orchestra  perform.  Talented  chil- 
dren appear  as  guest  soloists  on  pro- 
gram originated  before  young  folks 
audience  at  University  of  Pennsylvania 

Stories  Dramatized 
PRODUCED  in  cooperation  with  Junior 
League,  "High  Adventure"  program  has 
been  started  by  WWL  New  Orleans.  Se- 
ries dramatizes  children's  books  and 
stories,  is  aired  in  Saturday  morning 
quarter-hour  spot. 

Jobs  for  Vets 
IN  COOPERATION  with  Veterans  Adra  I 
and  U.  S.  Employment  Service,  WCOT 
Montgomery,  Ala.,  is  presenting  dailj 
quarter-hour    "Veterans  Program" 
welcome  home  and  secure  positions 
returned  service  veterans. 

Children  at  Zoo 
FROM  the  National  Zoological  Park 
WMAL  Washington  is  now  presenting 
quarter-hour  "Sunday  at  the  Zoo" 
Children  are  interviewed  and  young 
sters  with  most  original  reaction  to  the 
animals  receive  prize. 

Overseas  Sports  Show 
WEEKLY  resume  of  sports  in  Canad; 
now  is  broadcast  overseas  by  Foste 
Hewitt  via  CBC  Dominion  network  and 
international  service  for  Canadian 
troops.  Interviews  and  question  box  ar 
included. 

WINS  Characters 
NEW  TWICE-WEEKLY  program  "Ar 
You  a  Character?"  started  on  WIN 
New  York  Dec.  13.  Lou  Dahlman  inter 
views  a  variety  of  characters  on  eacl 
broadcast. 

Mass  Broadcast 
MIDNIGHT  MASS  from  the  Grotto  i 
the  Franciscan  Monastery  in  Washlni 
ton  will  be  broadcast  Christmas  Ev 
over  WMAL  Washington.  Mass  will  b 
described  by  a  priest. 

Mystery  Shorts 
FAST-MOVING  10-minute  mystery  se- 
ries, "Retribution",  started  on  Amerl 
can  Pacific  stations  on  Dec.  5. 

Farm  Show 

COUNTY  farm  agents,  organization 
and  farmers  appear  on  "RFD  1070",  ne 
Saturday  1-1:30  p.m.  program  heard  o 
WIBC  Indianapolis. 


WBKB  Shows  Varied 

WBKB  Chicago  brought  subject 
ranging  from  housing  to  pleas  fo 
aid  for  polio  victims  before  th 
video  camera  last  week.  In  an 
terview  Dec.  11  with  Joe  Wilson 
commentator,  Conrad  (Connie 
Hilton,  president  of  Hilton  Hotel 
of  America,  discussed  plans  for  a 
leviating  the  nation's  housing  si1 
uation.  The  8  p.m.  portion  of  th 
evening's  telecast  presented  a  spe 
cial  plea  for  support  of  the  Siste 
Kenny  National  Foundation.  Pro 
gram  titled  And  They  Shall  Walk 
featured  a  demonstration  of  th 
Sister  Kenny  technique  for  aiding 
polio  patients.  Johnny  Neblett,  o: 
So  the  Story  Goes,  was  guest  or 
the  weekly  Wednesday  telecast  o: 
Treasury  Hour,  sponsored  by  th< 
Treasury  Department  to  help  boos 
Victory  bond  sales. 


Toronto  Meet 
TORONTO  Radio  Executives  Club  ii 
holding  its  Christmas  luncheon  on  Dec 
20  at  King  Edward  Hotel.  Guest  speake 
will  be  Lome  Greene  who  will  describ< 
forthcoming  establishment  of  Academ: 
of  Radio  Arts  and  introduce  staff  of  thi 
first  Canadian  school  for  teaching  radi( 
broadcasting  [BROADCASTING,  Nov 
19]. 


BROADCASTING  • 


WCAU  again  demonstrates  its  true  value 
and  the  great  power  of  radio  .  .  . 


EXAMPLES 
OF  WCAU 
LEADERSHIP 
IN  PUBLIC 
SERVICE 


D3PJETK3KT  OF  MBOE 
United  States  &^lo?ncntServ^ 


w 


AREA  OFFICE 
1405  Locust  Street, 
Philadelphia  -  Pennsylvania. 


November  7, 


WCAU  Broadcasting  Company 
1622  Chestnut  Street 
Philadelphia  3,  Pa. 

Gentlemen: 
Service . 

The  .est  recant  eentr ibution gthe 
weekly  "Jobs  for  Veterans"  progr an.    gggffiy  XaoaieeA 
eighty  veterans  v,ho  have  ^J^J^'the  Talue  of  this 
have  been  ^"f^K'i, "interest  both 
ffie^s^°are^ibltlnE  in  the  broaleast. 

I  wish  to  ^ress  the  gratitude  ^^g™^ 
M^'^STS  vitaTpXses  of  its  program 

Cordially  yours, 


Levy  Anderson 
Area  Director 


SERVING  VETERANS:  "Jobs  For  Veterans."  SERVING  COMMUNITY  HEALTH:  "Crusade  for  Better 


Drinking  Water."  SERVING  YOUTH:  The  "Career  Forum.' 
TIONS:  "An  American  in  Russia." 


SERVING  INTERNATIONAL  RELA- 


WCAU 


50,000  WATTS  •  CBS  AFFILIATE 

PHILADELPHIA'S  LEADING  RADIO  INSTITUTION 


5ADCASTING    •  Telecasting 


December  17,  1945    •  Page 


W.  JOHNSON,  released  from  Aany 
,  as  major  following  four  and  a 
half  years  service,  has  Joined 
KVOO  Tulsa,  Okla.,  as  promotion  and 
merchandising  manager.  He  succeeds 
BILL  McCLARIN,  now  with  sales  staff 
as  account  executive. 

ED  EGEN,  American  western  division 
assistant  sales  promotion  manager,  has 
been  named  head  o'f  newly  created  stu- 
dio audience  promotion  department. 
NORMAN  NELSON,  formerly  of  Doug- 
las Aircraft  Co.,  Santa  Monica,  Cal.,  and 
one-time  manager  of  that  firm's  Cairo, 
Egypt,  office,  has  taken  over  Egen's  for- 
mer duties. 

ART  DONEGAN  of  American's  publicity 
department  in  New  York,  left  last  week 
for  brief  tour  of  New  England  stations 
and  newspapers. 

BEN  GEDALECIA,  formerly  with  OWI 
as  chief  of  the  evaluations  division  and 
acting  chief  of  the  policy  office,  has 
been  appointed  associate  research  direc- 
tor of  American,  in  charge  of  all  quali- 
tative research,  studying  listener  reac- 
tions and  program  content,  testing  tele- 


vision programs  and  conducting  public 
opinion  polls. 

LEONARD  GROSS,  recently  discharged 
from  the  Army,  Jan.  1  rejoins  KPO  San 
Francisco  as  public  service  director. 
GEORGE  W.  WALLACE  has  returned 
to  NBC's  advertising  and  promotion  de- 
partment after  three  years  service  in 
the  Army. 

HAROLD  STORM,  former  promotion 
manager  of  WNAX  Yankton,  S.  D.,  and 
later  with  Glenn  L.  Martin-Nebraska 
Co.,  has  joined  WOW  Omaha  as  assistant 
to  BILL  WISEMAN,  promotion  chief. 


POPULATION  *  -  -  -  73,327 
14'/3%  OF  TOTAL  STATE  POPULATION 

BUYING  POWER"  -  $90,265 
27'/4*  OF  TOTAL  STATE  INCOME 

RETAIL  SALES"    -    -  $40,580 

22f.*  OF  TOTAL  STATE  RETAIL  SALES 


STRATEGICALLY  LOCATED  ...  AT  THE  CROSS- 
ROADS OF  THE  ENTIRE  SOUTHWEST  .  .  .  ALBU- 
QUERQUE IS  THE  MAJOR  AIR,  HIGHWAY  AND 
RAIL  CENTER,  AS  WELL  AS  THE  GREAT  WHOLE- 
SALE  CENTER  BETWEEN  KANSAS  CITY  AND  LOS 
ANGELES  AND  BETWEEN  DENVER  AND  EL  PASO. 


Columbia  Broadc 


REPRESENTED  NATIONALLY 
BY 


CHARLES  ERBLAND,  former  Navy  hos- 
pital corpsman,  is  now  promotion  man- 
ager of  WHBC  Canton,  O. 
MARY  KATHERINE  CAVANAUGH,  pub- 
licity and  public  relations  director 
of  NBC  Washington,  has  written  article 
on  Stratovision  titled  "Plying  Televi- 
sion" appearing  in  January  issue  of 
"Skyways"  magazine. 

WILLIAM  RUSSELL  WILLISON,  re- 
leased after  three  years  with  AAF,  has 
joined  the  WMAL  Washington  promo- 
tion department. 


KMOX  Book 

MANNER  in  which  KMOX  St.  Louis 
has  met  the  wartime  challenges  of  com- 
munity service  is  related  in  "No  Stronger 
Link",  book  prepared  and  distributed  by 
the  CBS  owned  and  operated  outlet. 
Leading  with  statement  "No  radio  sta- 
tion can  have  a  stronger  link  with  the 
people  it  serves  than  a  common  inter- 
est in  their  community,"  book  presents 
step  by  step  through  war  the  part 
played  by  KMOX  in  civic  leadership. 

Mystery  Briefs 
A  MINUTE  mystery  folder  has  been 
issued  to  radio  editors  by  Young  & 
Rubicam,  New  York  agency  for  Centaur 
Co.  division  of  Sterling  Drug  Inc.,  spon- 
sor of  "Molle  Mystery  Theatre"  on  NBC. 
Folder  contains  short  mystery  story  to 
be  solved  by  reader. 

Drug  News 
WGBF  and  WEOA  Evansville,  Ind.,  in 
conjunction  with  Charles  Leich  &  Co., 
wholesale  drug  firm,  is  publishing  twice- 
monthly  news  letter  for  druggists  of 
Indiana,  Illinois  and  Kentucky.  Infor- 
mation is  included  on  drug-sponsored 
programs. 

KMBC  Story 
STORY-STYLED  folder  describing 
"Probably  the  most  typical  of  America's 
big  towns"  has  been  prepared  by  KMBC 
Kansas  City.  Traveling  imaginary  route 
through  city,  reader  is  informed  of  im- 
portant features  and  relation  of  KMBC. 

Television  Folder 
SURVEY  of  advance  of  color  television 
is  presented  by  CBS  in  new  booklet 
titled  "CBS  Demonstrates  Full  Color 
Television  in  the  Radar  Frequencies." 
Reproductions  of  articles  on  CBS  video 
are  included  with  TV  screen  views. 

'Quiz  Kids'  Paper 
MONTHLY  tabloid  "The  Ex-QK  Resu- 
me" is  being  published  by  Louis  G. 
Cowan  &  Co.,  Chicago,  for  and  about 
graduates  of  "Quiz  Kids"  program.  Pa- 
per is  being  mailed  to  radio  editors. 

WINS  Sport  Clubs 
FORMATION  of  35  clubs  in  New  York 
to  interest  juveniles  in  clean  sports  was 
announced  last  week  by  WINS  New 
York  as  part  of  its  "Sport  Club  of  the 
Air"  program.  Weekly  show,  originated 
by  Gene  Schoor,  one-time  Olympic 
games  athlete  and  university  coach,  is 
heard  Saturday  10:30-10:45  a.m.,  featur- 
ing prominent  sports  personalities. 

Crossley  Scrapbook 
CROSSLEY  Inc.  has  issued  a  scrapbook 
called  "Ratingitis",  an  amusing  collec- 


WINDOW  display  pictured  above  will  be 
featured  by  12,000  stores  from  coast  to 
coast  to  advertise  New  Year's  Day  broad- 
casts of  Orange,  Sugar,  and  Cotton  Bowl 
football  games  and  East-West  collegi 
ate  all-star  contest  by  Gillette  Safer 
Razor  Co.  on  total  of  nearly  600  stations 
and  three  networks. 


tion  of  clips,  quotes  and  cartoons  men 
tioning  Crossley  ratings.  To  quote  th 
foreword,  "Somehow,  without  a  penn 
spent  on  publicity,  the  name  has  go 
around." 

WTAG  Trade  Paper 
TWO  COLOR  four  page  trade  pape 
"Listen  Here"  is  now  published 
WTAG  Worcester,  Mass.,  for  monthl 
distribution  to  local  clients  and  ager. 
cies.  Personal  notes  about  local  advet 
tisers  are  included. 

Barn  Dance  Folder 
BARN  DANCE  broadcasts  are  as  good 
Philadelphia  as  in  Chicago  and  Nash 
ville  says  WFIL  Philadelphia  in  "Th 
Lowdown  on  Hayloft  Hoedown",  folde 
describing  in  text  and  pictures  the  ad 
vertising  value  of  WFIL  program. 

CHUM  Magazine 
CHUM  Toronto  is  printing  a  monthl 
station  news  magazine  for  distribute 
to  listeners  and  also  to  drug  and  food 
industries.  Publication  is  titled  "CHUI^ 
The  Retailers  Friend",  and  carrii 
slogan  "Radio  Advertising  Pre-Sells!' 

News  Service 
NEWS-LETTER  is  now  prepared  eacl 
weekday  by  WHBQ  Memphis  for  pres 
entation  to  luncheon  meetings  of  loca 
organizations.  Late  news  copy  is  briefei 
and  printed  just  before  noon  hour. 

Letter  Opener 
WHBQ  Memphis  is  sending  out  as 
promotion  piece  a  clear  plastic  lette 
opener  with  magnifying  blade.  Handl 
is  inscribed  "Opening  the  Way  to  Mem 
phis  Markets." 

WBNS  Ratings 
HOOPER  RATINGS  highlight  promotio 
folder  prepared  by  WBNS  Columbus1  " 
comparing  morning,  afternoon  and  eve^ 
ning  standing  with  two  other  station 
of  area. 


WBNS 

PRODUCES 
BETTER / 


CENTRAL  OHIO'S 
OWLV  CBS  OUTLET 


ASK  ANY  BLAIR 
MAM  OR  US 


TAYLOR  -  HOWE  -  SNOWDEN 

RADIO  SALES 

NEW  YORK  CHICAGO  DALLAS  AMARILLO 


Page  76    •    December  17,  1945 


BROADCASTING    •  Telecastin 


AND  IN  COVERAGE... 

More  and  more  people  in  Southern  California 
are  tuning  to  KM  PC  for  the  latest  news  of 
the  hour,  for  the  most  complete  sports  events 
coverage  on  the  Pacific  Coast  and  for  its 
varied  musical  entertainment. 

KM  PC,  one  of  the  nation's  leading  indepen- 
dents, is  providing  better  and  better  entertain- 
ment for  the  four  and  one-half  million  people 
residing  within  its  Southern  California  cover- 
age area. 


IONG  BEACH 


KMPC 


5939  Sunset  Blvd., 


LOS  ANGELES  28 


710 


ON  YOUR  DIAL 

THE  WEST'S  GREATEST 
INDEPENDENT 


SAN  DIEGO 


Represented  nationally  by  Paul  H.  Raymer  Company 


Radio  Farm  Directors  Officers 


BLAW-KNOX  SSSSS, 


PRESIDENTIAL  gavel  of  National  Association  of  Radio  Farm  Directors 
is  handed  over  by  Larry  Haeg,  WCCO  Minneapolis,  retiring  president, 
to  President-Elect  Herb  Plambeck,  farm  editor  and  war  correspondent 
WHO  Des  Moines,  at  second  annual  meeting  of  association  this  month 
in  Chicago  [Broadcasting,  Dec.  10].  Others  (1  to  r)  :  Bill  Moshier 
KJR  Seattle,  new  vice-president;  Layne  Beaty,  WBAP  Fort  Worth 
new  'secretary-treasurer;  John  Baker,  chief  of  USDA  radio  servic 
Speakers  included  Secretary  of  Agriculture  Clinton  P.  Anderson. 


American  Broadcasting  Co.  Is  'ABC 
Associated  Changes  Name — Now  'ABS 


AMERICAN  gets  the  "ABC"  tag; 
Associated  becomes  Associated 
Broadcasting  System,  which  may 
be  abbreviated  to  "ABS." 

Out-of-court  settlement  of  Asso- 
ciated Broadcasting  Co.'s  suit 
against  American  Broadcasting 
Co.  over  use  of  the  "ABC  net- 
work" identification  was  announced 
last  week  in  a  joint  statement  by 
Mark  Woods,  president  of  Amer- 
ican, and  Leonard  A.  Versluis, 
president  of  Associated.  American 
reportedly  paid  Associated  $25,000 
for  the  symbol. 

A  stipulation  by  both  parties  for 
dismissal  of  the  suit  is  expected  to 
be  filed  in  Chicago  early  this  week. 

Associated  originated  the  suit 
last  Aug.  10  before  Federal  Dis- 
trict Court  in  Grand  Rapids,  Mich. 
The  court  dismissed  it,  acknowl- 
edging the  defendant's  contention 
that  it  (American)  was  not  doing 
business  in  Michigan  and  there- 
fore the  court  lacked  jurisdiction. 

Associated  countered  by  carry- 
ing its  arguments  to  U.  S.  Federal 
Court  in  Chicago  on  Oct.  2,  asking 
that  American  be  enjoined  from 


United  Nations  Meeting 

DAVID  SARNOFF,  RCA  presi- 
dent, served  as  chairman  at  a  panel 
discussion  on  international  com- 
munications held  Friday  at  Town 
Hall,  New  York,  under  .the  aus- 
pices of  the  American  Assn. 
for  the  United  Nations.  Panel  par- 
ticipants were :  Alfred  J.  McCosker, 
Mutual  chairman  of  the  board; 
Lyman  Bryson,  CBS  director  of 
education;  Robert  Saudek,  man- 
ager of  ABC  public  relations; 
Claude  Jaegger,  AP  assistant  gen- 
eral manager;  Harry  Flory,  UP 
foreign  news  editor  and  director 
of  communications. 


use  of  "ABC"  as  its  network  desi 
nation.  A  week  later  Associat 
filed  a  motion  for  a  temporary  in 
junction  to  restrain  American  froi 
using  the  symbol  until  the  cou 
delivered  its  opinion.  This  hearin 
was  continued — first  to  Nov.  7  an 
then  to  Dec.  3.  On  Nov.  30,  at 
torneys  for  both  networks  ap 
peared  before  Judge  Michael  Igo 
to  plead  a  further  continuance  oi 
the  grounds  that  neither  was  pr 
pared  to  argue  the  case.  The  cou 
then  set  Jan.  25  as  date  for  th 
hearing. 


Runyon  &  Guggenhein  Tt 
Form  Radio  Video  Firn  cai 

RUNYON  &  GUGGENHEIM  Eripe 
terprises,  new  Hollywood  firm  sp<  coi 
cializing  in  radio  and  televisioi 
productions  for  United  States  an 
Latin  America,  has  been  established  M 
by  Jack  W.  Runyon  and  Robei  \^ 
Guggenheim  Jr.  Firm  also  handle  ^ 
idea  development  and  business  man}™ 
agement.  Headquarters  are  at  633 
Hollywood    Blvd.    Telephone  i 
Hempstead  4133. 

Mr.  Runyon,  until  recently,  hel 
post  as  director  of  radio  for  Co; 
ordinator  of  Inter-American  Af 
fairs,  Hollywood  office.  He  was  for 
merly  New  York  radio  director  o 
Ted  Bates  Inc.,  and  Buchanan  i 
Co.  Prior  to  that  he  was  for  1 
years  radio  director  of  the  forme 
Lord  &  Thomas.  Mr.  Guggenheim 
released  from  Navy  as  lieutenan 
most  recently  had  been  in  charg 
of  broadcasting  censorship  on  Wes1 ;  j 
Coast  for   Office   of   C'ensorshii  \ 
Prior  to  Navy  service,  he  was  pro  I 
ducer  of  KNX  Hollywood.  Previous  ^ 
ly,  he  had  been  an  associate  prof  . 
ducer  of  20th  Century-Fox. 


Page  78    •    December  17,  1945 


ROADCASTING    •  Telecastin 


0, 


*  May  through  Oc- 
tober,    1945  average 


iThat  "O.K."  on  KTOK  is  really  significant,  be- 
ause  listening  surveys  prove  that  we  have  a  high 
percentage  audience — at  all  times — in  this  highly 
[concentrated  market  (44  per  cent  of  Oklahoma's 
copulation).  Super  programming,  of  course,  is 
he  drawing  card.  Tuning  in  KTOK  is  an  increas- 
ngly  contagious  habit.  Let  us  show  you  the  facts 
>n  KTOK!  Audience,  results,  and  LOW  COST! 

»  WATTS  1400  KILOCYCLES 


13* 

^illll 


Oklahoma  City 


Affiliated  with 
American  Broadcasting] 
Company,  Inc. 
Key  Station  of 
Oklahoma  Network 


TAYLOR-|-|oWE-SNtf* 


DADCASTING    •  Telecasting 


December  17,  1945    •    Page  79 


PESSIMISTIC 
ABOUT 

yjTL£*lfiE£ 

(Ky.)'. 

Hke  that  wbat 
With  a  »»meJ*.ot?   But  for 

theLomBVille  Ira  bope-rt 
WAVErC  instance:  Here 
b89/aCf  /fl  concentration  of 

*°U'U  ^ry  -ore  buying 
more  ^AxX%^lhe  remainder  of 
power  than  ^  And  we're 
Kentucky  «Tb"^oW  price  be- 

the  power  to  reac  Hope. 

eot  settlements  as  w 
SbaU  we  tell  you  more. 

LOUlSVlttrS 


H»«onal  r 


KEYS 

Corpus  Christi,  Tex. 

Lowe's  Drug  Stores 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  S,  MO. 


Peter  Hand  Brewery  Co. 
Moves  Account  to  BBDO 

PETER  HAND  BREWERY  Co., 
Chicago  (Meister  Brau  beer)  moves 
from  Mitchell  Faust  Adv.  Co.,  Chi- 
cago, to  Batten,  Barton,  Durstine 
&  Osborn,  Chicago,  effective  March 
1.  Account,  which  has  an  estimated 
local  billing  of  a  quarter  of  a  mil- 
lion dollars  annually,  now  broad- 
casts six  half  hours  weekly  and 
two  quarter  hours  six  times  a  week. 
Shows  and  their  latest  Hoopers  are 
as  follows:  Crime  Files  of  Fla- 
mond,  9.6;  Country  Sheriff  (no 
Hooper  yet) ;  Mystery  House,  6.9; 
Bulldog  Drummond,  8.5;  Casa 
Cugat,  1.2;  all  half  hours  on  WGN 
Chicago;  Easy  Aces,  6.7,  WGN 
quarter  hour  show;  Casa  Cugat 
(no  Hooper  available),  quarter 
hour  6  times  weekly  on  WKZO 
Kalamazoo;  and  Boston  Blackie, 
3.9,  half  hour,  WMAQ  Chicago. 
Effective  Dec.  29  Boston  Blackie 
will  move  from  WMAQ  to  WGN, 
replacing  Bulldog  Drummond, 
which  is  being  taken  over  as  net- 
work show  by  Turns.  Mitchell  Faust 
has  handled  the  account  for  ap- 
proximately 11  years  and  as  a  re- 
sult of  the  showing  of  programs  it 
is  expected  that  the  shows  will 
continue  as  they  are  under  the  new 
agency. 


No  Congressional  Action 
Likely  on  Copyright  Bill 

LITTLE  hope  of  Congressional 
action  on  a  bill  to  amend  the  copy- 
right laws  by  requiring  protection 
on  acoustic  recordings  played  on 
juke  boxes  was  seen  on  Capitol 
Hill  last  week.  The  bill  (HR-3190), 
introduced  last  May  11  by  Rep. 
Buckley  (D-N.Y.)  "by  request", 
languishes  in  the  Patents  Commit- 
tee where  no  action  is  scheduled. 

Rep.  Buckley,  declining  to  iden- 
tify those  who  requested  he  intro- 
duce the  measure,  said  he  did  not 
plan  to  push  for  action,  although 
he  has  received  several  inquiries 
lately  regarding  the  legislation.  The 
bill  would  demand  the  copyright 
laws  by  striking  out  a  portion  ex- 
cluding reproduction  of  musical 
composition  "by  or  upon  coin- 
operated  machines"  except  where 
admission  is  charged  to  the  places 
where  such  machines  are  operated. 

The  Buckley  Bill  would  make  it 
unlawful  to  use,  without  permis- 
sion of  the  copyright  owners,  any 
copyrighted  musical  composition 
for  an  "acoustic  recording"  or  of 
any  duplicated  recording  thereof 
on  a  disc,  film,  tape,  wire,  record 
or  other  device  or  to  "publish  or 
vend"  such  recordings  acoustically 
to  the  public  for  profit.  The  measure 
also  would  prohibit  reproduction 
of  acoustic  recordings  on  "any 
transmitting  or  communicating  ap- 
paratus", without  copyright  owner 
permission  and  payment  of  fees. 


AN  AITMUI  »  CHUICH  MOOUCnONl 


THOMAS  J.  LIPTON  Inc.,  "Inner  Sanc- 
tum" program  on  CBS  breaks  its 
mystery  format  tradition  on  Christmas 
night  to  present  Helen  Hayes  in  a  half- 
hour  narration  of  "The  Littlest  Angel", 
9-9:30  p.m.  on  CBS.  Agency  is  Young  & 
Rublcam,  New  York. 


NEW  general  manager  of  WBBM  Chicago,  Frank  Falknor,  is  seer 
(1)  at  a  WBBM  party  with  (1  to  r)  Jane  Stockdale,  supervisor  of  Those 
Websters;  Gene  Autry,  who  later  was  guest  on  Websters  show;  Norm 
Heyne,  assistant  radio  director,  Ruthrauff  &  Ryan,  Chicago. 



International  Communications  Should 
Be  Under  One  Organization,  Says  Porter 


FCC  CHAIRMAN  Paul  A.  Porter 
is  convinced  that  U.S.  international 
communications  companies  must  be 
"integrated"  into  one  organization. 

That's  his  personal  view  based 
on  a  12-day  British  Commonwealth- 
U.S.  Telecommunications  Confer- 
ence in  Bermuda  [Broadcasting, 
Dec.  10],  he  told  a  news  confer- 
ence last  Monday — the  first  he  has 
held  since  he  became  Commission 
chairman  Dec.  21,  1944. 

Mr.  Porter  said  the  Bermuda 
Conference  "represents  the  great- 
est advancement  in  international 
communications  since  the  establish- 
ment of  direct  radio  circuits."  The 
Conference  accomplished:  (1)  di- 
rect communications  to  principal 
points  of  the  British  Common- 
wealth of  nations,  and  (2)  a  rate 
pattern  that  represents  downward 
adjustments,  he  declared. 

Mr.  Porter  elaborated  on  the 
signed  agreement,  as  announced 
Dec.  7  by  the  State  Dept.,  declar- 
ing that  the  "old  system  of  the 
tight  British  communications  pol- 
icy of  monopoly  has  been  aban- 
doned." That  was  brought  about, 
he  explained,  by  understandings 
between  the  delegates. 

"From  the  standpoint  of  the 
U.S.  and  commercial  carriers  and 
external  communications  policy, 
we  achieved  at  Bermuda  every- 
thing possible,"  he  said.  "The  con- 
cessions were  all  one  way.  We  had 
nothing  to  offer  or  trade  with." 

Mr.  Porter  said  he  didn't  know 
just  how  integration  of  American 
carriers  should  be  accomplished, 
but  he  felt  personally  that  the 
U.S.  must  effect  some  sort  of  a 
unification.  He  said  Canada  has  a 
privately-owned  company  while  in 
the  British  Empire  telecommunica- 
tions are  under  public  ownership. 

He  said  he  was  "more  convinced 
that  the  conservation  of  frequen- 
cies and  the  most  effective  use  of 
cables  are  desirable.  Domestically 
international  communications  are 
competitive;  internationally  they're 
not,"  he  added. 

The  U.S.,  he  said,  agreed  to  only 
one  circuit  each  to  Australia,  New 
Zealand  and  India,  now  served  by 
both  RCAC  and  Mackay.  Chair- 
man Porter  said  the  FCC  soon 
would  hold  hearings  to  determine 
which  of  the  two  companies  will  be 


permitted  to  retain  the  single  cir- 
cuits to  each  of  the  three  countries 

The   Bermuda   Conference  vil; 
result  in  "great  savings"  to  usees 
of    international  communications, 
he  added.  Agreement  signed  by 
delegates,  yet  to  be  formally  rat 
fied  by  the  foreign  departments 
the  British  Commonwealth  of  N 
tions  and  the  U.S.  State  Dept.,  b 
comes    effective    "on    or  befo 
April  1,  1946." 

Chairman  Porter  said  he  did 
think  radio  communications  wou 
replace  cable,  particularly  aero 
the  Atlantic,  as  suggested  befo 
the    Senate   Interstate  Commer 
subcommittee  on  international  co: 
munications  early  this  year.  T 
committees  on  cables  at  the  Ber- 
muda    Conference  recommended 
modernizing  the  underseas  systems 
with     submarine    repeaters  and 
variaplex  operations. 

Recommendations  should  1* 
made  at  the  next  world  telecom- 
munications conference  looking  to- 
wards standardizing  teletype  equip- 
ment, the  FCC  chairman  said.  H( 
told  about  a  demonstration  con- 
ducted in  Bermuda  by  Maj.  Gen, 
Frank  E.  Stoner,  in  which  com- 
munications were  established  al- 
most immediately  with  Manila 
London,  Washington  and  othei 
points. 


Clark  Tours 

RAY  CLARK,  chief  newscaster 
and  director  of  special  events  of 
WOW  Omaha,  has  completed  a 
five-week  speaking  tour  of  29  citi 
in  five  states  in  the  WOW  area,  r 
lating  experiences  as  WOW  w 
correspondent  in  the  Pacific.  H 
averaged  more  than  three  appear- 
ances daily,  addressing  school  an 
college  audiences  in  addition  to  hi 
regular  evening  speeches.  In  almosl 
all  the  cities  he  conducted  his  Noon 
day  Forum  by  direct  wire  to  WO^Y 
— the  series  on  which  he  had  re 
ported  his  visits  with  more  tha 
300  Midwest  servicemen  during  hi 
four  months  overseas.  Speakin 
tour  was  arranged  for  the  Victorj 
Loan  drive  in  response  to  requests 
from  civic  and  patriotic  group: 
who  wanted  to  hear  his  war  experi 
ences. 


Page  80    •    December  17,  1945 


BROADCASTING    •  Telecastin 


NETWORK  FOR  TELEVISION 

Coaxial  Cable  Link  in  Initial  Tests 


Bell  System  coaxial  cable  carried  television 
of  the  Army-Navy  football  game  from 
Philadelphia  to  New  York  on  December  1. 
This  was  an  experimental  preview  of  long 
distance  television  by  cable. 

Beginning  in  January,  coaxial  cable 
between  Washington  and  New  York  will 
be  regularly  scheduled  for  experimental 
television  use. 

Each  coaxial  tube,  with  present  amplify- 
ing and  terminal  equipment,  can  transmit 


BELL  TEL 


a  television  signal,  or  480  simultaneous 
telephone  messages.  For  several  years  the 
Bell  System  has  been  using  coaxial  cable  to 
carry  telephone  conversations  over  certain 
intercity  routes.  Within  the  next  few  years 
upwards  of  7000  miles  of  coaxial  cable  will 
be  constructed. 

The  Bell  System  is  installing  a  network 
of  facilities  suitable  for  television  which  will 
ultimately  span  the  country  from  coast  to 
coast  and  from  north  to  south. 

PHONE    SYSTEM  CM, 


SEEING  RED 

British  Set  Makers  Eager 
— For  BBC  Green  Light 


□ 


"AMERICA  will  step  in  and  beat 
us"  if  no  green  light  is  given  for 
set  manufacture  in  Britain,  says 
Charles  Harmer,  British  television 
industry  spokesman.  He  promised 
television  sets  costing  between  $120 
and  $160,  with  price  cuts  at  the  end 
of  the  first  year.  Manufacturers 
are  ready  for  the  domestic  and  ex- 
port market,  he  stated,  if  only  the 
government  gives  its  o.k. 

Director  General  of  the  BBC  W. 
J.  Haley,  said  that  he  was  still 
not  certain  when  television  broad- 
casting would  resume  in  England. 
He  blamed  the  shortage  of  men 
and  equipment  for  current  delays 
in  production. 


IMPROVED  HEALTH 
BROADCASTS  URGED 

NEED  FOR  showmanship  in  pro- 
gramming health  broadcasts,  which 
currently  feature  "paper-crackling 
doctors  .  .  .  still  talking  about  the 
common  cold  in  the  same  dull  way," 
was  urged  upon  a  conference  of  the 
New  York  Tuberculosis  and  Health 
Assn.  Dec.  12  by  Seymour  Siegel, 
program  director  for  WNYC  New 
York. 

Mr.  Siegel,  recently  released 
from  Navy  service,  said  that  upon 
renewing  his  association  with 
health  broadcasts  he  got  the  feel- 
ing: "This  is  where  I  came  in." 
He  stated  that  "imagination,  pro- 
duction and  good  writing"  were 
essential  in  health  programs  if 
health  authorities  wanted  to  keep 
listeners  tuned  in. 


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District  1640 


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Radio   Engineering  Consultants 

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Washington,  D.  C.  Hollywood,  Cat 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F  &  O  TRANSMITTING  TUBES 

Freeknd  &  Olschner  Products,  Inc. 

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Raymond  4756 
High  Power  Tube  Specialists  Exclusively 


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Technical  Maintenance,  Construction 
Supervision  and   Business  Services 
for  Broadcast  Stations 


FREQUENCY  MEASUREMENTS 


STANDARD 

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Phones  877-2652  Enid,  Okla. 


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Equipment 
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ron  E.  Kluge  Exposition  1741 


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Radio  Towers 
Erection,  lighting,  painting  & 

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C.  H.  Fisher,  Agent  Phone  TR  7303 


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SOLD  ON  BOTH  STATIONS 

WFBG-  WJAC 
THE  SHADOW 


Available  locally  on  transcription— see  C.  MICHELSON,  67  W.  44  St.,  N.Y.C. 


STATE  directors  of  the  Northeastern  Region,  Association  for  Educatio 
by  Radio,  met  Dec.  8  at  Hotel  Sheraton,  Newark,  home  of  WAAT  New- 
ark, with  Irving  R.  Rosenhaus,  station  president  and  general  manage 
as  host.  Present  were  (clockwise)  Max  J.  Herzberg,  principal,  We 
quahic  High  School,  Newark;  Miss  Luella  Hoskins,  Red  Cross;  Dr.  ( 
A.  Nolan,  supervisor,  business  and  distributive  education,  Wilmingto 
Del.;  Miss  Ruth  Doerr,  radio  assistant,  Philadelphia  public  schools;  M 
Rosenhaus;  Mrs.  Gertrude  Broderick,  U.  S.  Office  of  Education,  secre- 
tary of  Federal  Radio  Education  Committee;  Robert  Hudson,  second  vice 
president,  AER,  and  education  department,  CBS;  Mrs.  Frances  Pierr 
WAAT;  Robert  Beede  Macdougal,  AER  Northeastern  Region  presider 
and  director  of  educational  activities,  WAAT;  Edmund  A.  Cortez,  U. 
New  Hampshire;  Leon  Levine,  assistant  director  ©f  education,  CBS. 


Microivave  Relay  System  Is  Requestei 
For  New  Chicago  and  Milwaukee  Lin) 


CONSTRUCTION  of  a  microwave 
radio  relay  system  between  Chi- 
cago and  Milwaukee  to  handle  tele- 
vision, sound  radio  programs  or 
long-distance  telephone  calls  was 
proposed  last  week  by  American 
Telephone  &  Telegraph  Co.,  which 
filed  application  with  the  FCC  for 
authority  to  build  and  operate  the 
system  on  an  experimental  basis. 

The  company  announced  that  the 
system,  which  it  hopes  to  have 
ready  for  tests  by  the  spring  of 
1947,  would  cost  $500,000.  Plan  is 
for  initial  employment  of  the  sys- 
tem for  television  transmissions  in 
cooperation  with  telestation  WMJT 
Milwaukee  or  with  other  television 
broadcasters  who  may  want  to  use 
it  during  experimental  stages. 
First  experiments  will  be  on  fre- 
quencies in  the  4,000  mc  range. 

AT&T  expects  such  systems  to  be 
important  to  future  communica- 
tions in  combination  with  the  na- 
tion-wide network  of  coaxial  cables 
now  being  laid.  Currently  another 
radio  relay  system  is  under  con- 
struction between  New  York  and 
Boston.  The  company  predicted 
that  Bell  System  television  net- 
works would  consist  of  inter-con- 
nected coaxial  cable  and  radio  re- 
lay channels. 

The  Chicago-Milwaukee  relay 
system,  it  is  hoped,  will  be  fin- 
ished before  completion  of  a  proj- 
ect to  link  Chicago  with  eastern 
cities  by  coaxial  cable. 

AT&T  reported  the  Bell  System 
proposes  to  add  1,500  miles  of  co- 
axial cable  yearly  to  its  services. 

Terminals  for  the  Chicago-Mil- 
waukee relay  system  will  be  at  the 
Illinois  Bell  Telephone  Co.'s  long 
distance  center  in  Chicago  and  at 
the  Wisconsin  Telephone  Co.'s  toll 
building  in  Milwaukee.  Three  radio 
repeater  stations  will  be  built  at 
25-mile  intervals  between,  one  at 


Barrington,  111.,  another  just  aero 
the  Illinois  border  from  Wilm 
Wis.,  the  third  near  Prospect,  Wi 
Station  antenna  towers  120  fe 
high  will  insure  clearance  for  t 
straight-shooting  microwaves  sin 
ground  along  the  route  is  fai 
level. 


Many  in  Benny  Contes 

HEAVY  response  to  the  $10.0 
"I  Can't  Stand  Jack  Benny"  c 
test,  announced  by  the  comedian 
his  Lucky   Strike  show  on  NI 
Dec.  2,  was  reported  last  week 
letters  from  listeners  poured  in 
a  25,000-per-day-clip.  By  midwe 
nearly  150,000  eager  customers  h 
joined  the  scramble  to  lambast  t 
comedian  and,  incidentally  to  t 
for  one  of  the  Victory  Bond  priz< 
Contestants    must   tell   in  50 
fewer  words  why  Benny  is  th< 
anathema.    Benny   is  putting 
money  for  the  prizes. 


Page  82    •    December  17,  1945 


"Dis  guy  should  use  WFDF  Fh 
during  the  rainy  season." 


BROADCASTING    •    T  e  I  e  c  a  st;  i  i  )AD 


finch  faxogram 


New  York  City 
Nov.27, 1945 


TELEFAX  ILLUSTRATED  NEWS 


New  FM -  FAX  Station 
N earing  Completion 

"Skyrocket"  Antenna  Erected 
for  WGHF,  New  York 

There  is  now  visible  evidence  of  an  entirely  new 
kind  of  post-war  broadcasting  station,  which  may 
be  seen  from  the  sidewalks  of  New  York,  in  the 
vicinity  of  10  East  40th  Street.  Here  Capt. 
W.  G.  H.  Finch,  USNR,  has  erected  an  antenna 
that  resembles  a  skyrocket  on  top  of  one  of  the 
city's  highest  buildings.  Crowds  have  paused  to 
view  this  new  phenomenon,  with  questions  ranging 
from  developments  of  the  atomic  bomb  to  projected 
trips  to  the  moon. 

This  antenna  was  developed  for  Capt.  Finch  by 
Dr.  Andrew  Alford,  past  chairman  of  the  antenna 
committee  of  the  Institute  of  Radio  Engineers. 
From  it,  Finch's  new  FM  station  WGHF  will 
broadcast  both  audio  and  facsimile,  which  is 
radioed  writing — newspapers,  magazines  and  il- 
lustrated bulletins  sent,  complete  with  pictures,  to 
homes  within  a  radius  of  50  miles. 


Illustration  at  top  shows  a  Faxogram  which  can  be  written  out  like  a  telegram  and  illustrated  with 
photos  or  sketches,  and  dispatched  complete  in  a  minute  or  two  between  fixed  or  mobile  points,  as 
by  telephone  or  police  radio.  By  telefaxing  to  a  special  stencil,  it  is  now  possible  to  have  hundreds 
of  received  copies  struck  off  quickly  by  copying  machine— halftones  included.  The  Air  Press  illustrates 
how  news  can  be  broadcast  to  homes;  a  sheet  8'/i"  x  11",  fully  illustrated,  with  all  sorts  of  news- 
paper features  and  cartoons,  and  printed  advertisements,  can  be  broadcast  in  about  two  minutes! 


The  time  is  one  month  nearer  when  Finch  Facsimile  Telefax  equipment  will  be  sending— at  high  speed 
—printed  or  written  and  illustrated  messages  between  any  two  points  on  the  earth  which  can  be 
connected  by  either  a  radio  circuit  or  a  wire.  The  Finch  patent  structure  has  been  declared  the 
strongest  and  most  comprehensive  in  Facsimile.  Write  for  particulars. 


automatically 
selj-sync/nionizina 


inch  jitistin  facsimile 


ZH  TELECOMMUNICATIONS,  INC.,  PASSAIC,  N.  J.     •     NEW  YORK  OFFICE:  10  EAST  40th  STREET,  NEW. YORK  16,  N 

IADCASTING    •    Telecasting  December  17 ,  1945    •  Page 


HEY!  HEY! 

are  you  ready  for  the 

SALES 
HARVEST 

ON 

WHBQ 

W.  H.  BEECUE 

PLACE  YOUR  PRODUCTS 

among 
the   Popular  National 
Brands  featured  daily 


YOUR  MUTUAL  FRIEND 


^S.  MEMPHIS,  TEN  N. 

WHflQ 

BOB  ALBURTY,  GENERAL  MGR. 


mted   by  RAMBEAU 


JEW  YORK    CHICAGO  HOLLYWOOD 

TRANSCRIPTION 
LIBRARY 

TO  FILL  ALL  REOUIREMENTS 

AMERICAN  FOLK 
MUSIC 

M.  M.  COLE  CO.1 

;  823  S.  WABASH  AVE. 

CHICAGO  5,  ILL 


Massachusetts  Stations  Argue, 
What  Is  Construction  Permit? 


TWIN  FALLS  •  IDAHO 


Page  84    •    December  17,  1945 


WHAT  constitutes  a  construction 
permit? 

This  question  is  raised  by  WCOP 
Boston  in  a  petition  filed  with  the 
FCC  defending  its  right  to  build  a 
transmitter  house  and  an  antenna 
base  in  anticipation  of  authority 
to  increase  power  and  move  its 
transmitter  site.  A  competitive  sta- 
tion, WLAW  Lawrence,  which  is 
also  seeking  higher  power,  has 
charged  that  WCOP  is  in  violation 
of  the  Communications  Act  by 
commencing  operations  without  a 
construction  permit. 

In  a  motion  to  dismiss  the 
WLAW  complaint,  Philip  J.  Hen- 
nessey Jr.,  of  Segal,  Smith  & 
Hennessy,  counsel  for  the  Cowles 
station,  points  out  that  the  pre- 
liminary work  done  by  WCOP  at  its 
new  site  at  Lexington  is  to  gain 
time  in  the  event  the  permit  is 
granted.  If  the  permit  is  not  is- 
sued he  declares,  the  loss  will  be 
station's. 

Necessary  Prerequisite 

Acquisition  of  the  site,  the  mo- 
tion explains,  was  a  necessary  pre- 
requisite to  an  application  for  in- 
creased power  inasmuch  as  a 
definite  location  must  be  specified 
for  the  erection  of  a  directional 
antenna.  But  if  there  had  been  a 
building  on  the  site  suitable  for 
housing  a  transmitter,  it  argued, 
it  could  not  be  held  that  construc- 
tion of  a  station  had  "begun." 

Erecting  a  building  which  "may 
or  may  not"  be  used  for  a  trans- 
mitter or  installing  concrete  foot- 
ings which  "may  or  may  not"  be 
used  for  antenna  towers,  it  held, 
cannot  mean  "construction  of  a  ra- 
dio station."  It  recalled  that  in 
numerous  cases  existing  structures 
have  been  used  for  housing  trans- 
mitter and  supporting  antenna  and 
and  that  the  Commission  has  never 
suggested  that  permittees  could 
not  use  such  structures  on  grounds 
construction  was  started  before  the 
permit  was  issued. 

The  motion  further  asserts  that 
WLAW's  complaint  offers  no  basis 
for  participation  in  any  proceed- 
ings on  WCOP's  application.  The 
statement  by  Hildreth  &  Rogers 
Co.,  licensee  of  WLAW,  that  it  is 
applying  for  an  increase  from  5  kw 
to  50  kw  and  that  it  proposes  to 
cover  the  same  area  as  WCOP  is 
not  only  "insufficient  to  constitute 
the  petitioner  a  party  in  interest  in 
the  WCOP  application",  the  motion 
concludes,  "but  the  petition  is  ob- 
viously an  attempt  to  hinder  and 
delay  and  obstruct  action  on  the 
WCOP  application." 

In  its  complaint  to  the  FCC  filed 
by  Geo.  0.  Sutton,  counsel  for  Hil- 
dreth &  Rogers,  WLAW  asks  that 
the  WCOP  application  for  increase 
of  power  from  500  w  night,  1  kw 
day,  to  5  kw  day  and  night  be 
designated  for  hearing.  It  points 
out  that  the  WCOP  application 
states   that   "If   the  construction 


permit  is  granted,  the  construction 
will  be  commenced  within  60  days 
of  the  granting  thereof  .  .  ." 

WLAW  contends  that  Section 
319(a)  of  the  Communications  Act 
of  1934  requires  the  issuance  of 
a  construction  permit  before  con- 
struction of  a  station  is  begun  and 
prohibits  the  Commission  from  is- 
suing a  license  unless  a  construc- 
tion permit  has  first  been  granted. 
The  finding  by  the  Commission  that 
public  interest  will  be  served  by 
the  erection  of  a  station,  it  holds, 
"necessarily  precedes  the  construc- 
tion contemplated  by  the  appli- 
cant." 

In  support  of  its  complaint, 
WLAW  submitted  photographs 
showing  the  progress  of  construc- 
tion on  transmitter  buildings  and 
tower  foundations  at  the  new 
WCOP  site.  The  WCOP  application, 
it  claimed,  is  "at  variance"  with 
evidence  disclosed  by  these  photo- 
graphs. 

The  WLAW  complaint  and  the 
WCOP  answer  are  being  studied 
by  the  Commission.  A  decision  on 
the  case  is  expected  upon  the'  com- 
pletion of  engineering  examination 
of  the  WCOP  application,  filed 
Sept.  24.  It  appeared  probable 
that  the  issue  in  question  will  be 
definitely  ruled  out. 


Mutual  Benefit 

CHICAGO  was  assured  of  one 
large  production  program  remain- 
ing through  1946  as  Mutual  Bene- 
fit Health  and  Accident  Associa- 
tion, Omaha,  Neb.,  renewed  its 
Freedom  of  Opportunity  program 
over  full  Mutual  network,  for  third 
successive  year  effective  January 
13.  Ralph  Rosenthal,  account  ex- 
ecutive of  Arthur  Meyerhoff  & 
Company,  Chicago,  said  program 
would  switch  from  Friday,  7- 
7:30  p.m.  CST  to  Sunday,  9- 
9:30  p.m.  CST,  effective  after  the 
Dec.  28th  broadcast.  Freedom  of 
Opportunity,  which  is  sold  as  a 
package,  is  produced  and  aired 
from  WGN  Chicago.  Dan  Orth  is 
the  sales  executive  for  Mutual. 


ACR  Net  Figures 

AMERICAN  CABLE  &  RADIO 
Corp.  and  subsidiaries  show  a  con- 
solidated net  income  of  $1,474,527 
after  operating  expenses,  mainte- 
nance, depreciation  and  provision 
for  taxes  during  the  first  nine 
months  of  1945.  Figure  is  slightly 
below  the  net  of  $1,487,069  for  the 
same  period  of  1944.  Gross  op- 
erating revenue  of  ACR  was  $14,- 
649,521  this  year  compared  with 
$14,987,352  last  year  for  the  nine 
month  period.  Radiotelecommunica- 
tion  revenues  increased  from 
$2,381,076  to  $3,137,136,  due  pri- 
marily to  reestablishment  of  direct 
circuits  with  a  number  of  Euro- 
pean countries  and  Japan  and  to 
an  increased  volume  of  commer- 
cial messages. 


Mr.  Cox 

i  the 


COX  THANKS  RADIO 
FOR  AIDING  DRIVES* 

WITH  conclusion  of  the  Victory 
Loan  campaign,  H.  Quentin  Cox, 
consultant  to  the  Radio  Section  of 
the  Treasury's  War  Finance  Divi- 
sion, has  extended 
to  stations  and 
networks  a  warm 
tribute  for  their 
efforts  on  behalf 
of  the  eighth  loan. 

Mr.  Cox  left 
Washington  last 
Wednesday  witjh 
Mrs.  Cox  anjfl 
their  infant  boy. 
driving  back  to 
Portland,  O  r  e., 
southern  route.  He  has 
been  on  leave  since  Aug.  13  as5 
assistant  manager  of  KGW  Port-]! 
land.  He  is  a  director  of  the  Pa- J 
cific  Advertising  Assn.  and  vice- 
president  of  District  3,  PAA. 

In  adding  his  tribute  to  that  by 
Ted  R.  Gamble,  National  Director 
of  War  Finance  [Broadcasting, 
Dec.  10],  Mr.  Cox  said: 

"Cooperation  generously  givdh 
by  all  broadcasting  stations  and 
networks  during  the  Victory  Loan 
drive  proved  to  be  an  important 
factor  in  the  campaign.  I  would 
like  to  thank  all  who  have  donated 
their  time  and  facilities  to  tile 
Radio  Section,  making  possible 
broadcasting's  notable  service 

"Records  gathered  by  the  Rac  o  j| 
Section  show  that  the  industry  s 
support  of  the  Victory  Loan  esta  h 
lished  a  new  record  in  the  use 
Treasury-prepared  materials, 
fitting  conclusion  to  the  series 
eight  Bond  campaigns. 

"NAB's  role  in  keeping  stations 
informed  of  industry  participati 
has  been  of  great  value  in  bring- 
ing about  successful  conduct  of  the 
wartime  financing  program." 


CBC  Restriction  Settled 

CONTROVERSY  between  Canad 
ian  Broadcasting  Corp.  and  De 
partment  of  Justice  regarding  th< 
CBC  carrying  reports  of  disturb 
ances  in  penitentiaries,  one  oJ 
which  was  banned  from  broadcasl 
by  Department  of  Justice,  has  1 
cleared  by  Davidson  Dunton,  nev 
CBC  chairman,  in  an  announce 
ment  on  Dec.  7.  He  stated  that  it 
future  there  would  be  no  restric 
tion  on  carrying  of  news  by  CBC 
on  penitentiary  disturbances.  De 
partment  of  Justice  had  insisted  oi 
stopping  newscast  in  order  to  pre! 
vent  disturbances  in  other  peni 
teniaries  where  inmates  had  radios 


WNB1  Doubles 

WNBT,  NBC  video  station  in  New  Yorl 
Dee.  10  started  operating  on  a  6-da 
17  >/2  hour  weekly  schedule,  doubling  ltj 
time  on  the  air  in  less  than  a  yeai 
Sports  from  Madison  Square  Garden  ar 
partly  responsible  for  increase. 

CBC  Shortwave 
CANADIAN  BROADCASTING  Corp.  he 
added  a  third  frequency  to  its  dail 
shortwave  broadcasts  to  Europe  and  i: 
December  began  CKCX  on  15.19 
from  7  a.m. -4  p.m.  EST.  Transmission 
are  tuned  to  Europe  in  English,  FreEcr 
German,  Dutch  and  Czech.  CKNC,  1".£ 
mc,  is  used  7  a.m.-2  p.m.,  and  CEO 
11.72  mc,  3-6  p.m. 

BROADCASTING    •  Telecastin 


Please  send  BROADCASTING  for  1  Name 
Year  (52  Issues  and  1946  Yearbook 
Number)  as  my  Christmas  Gift  to:  Address- 
City  State. 

'  Name  


Address- 
City  


.  City_L  State, 

tame  

Address  


3ity  ___State   City  State. 


Bend  BiU  t0  -   BROAE«STI  NG 


/EtECASTING 
1946  YEARBOOK  Number  Included 


FIRST  CLASS 
Permit  No.  1208-R 
(Sec.  510.P.L.&R.) 
Washington,  D.  C. 


BUSINESS    REPLY  CARD 

No  Postage  Stamp  Necessary  If  Mailed  in  The  United  ~ 


—POSTAGE  WILL  BE  PAID  BY- 
BROADCASTING  MAGAZINE, 

NATIONAL  PRESS  BUILDING, 
WASHINGTON  4.  D.  C. 


Music...  Our  Common  Heritage 
carries  a  real  meaning  for 

Christmas...  1 945 

/7\  eck  the  halls  with  boughs  of  holly,  fill  the 
JLs  air  with  joyous  song  —  Christmas,  1945! 
And  what  a  Christmas  it  will  be  —  the  first  real 
Christmas  in  five  long  years. 

A  Holy  day  as  well  as  a  holiday,  its  celebration 
at  times  reverent,  at  times  gay,  Christmas  has 
a  two-fold  significance  —  commemorating  the 
birth  of  peace,  and  celebrating  the  seasonal  cus- 
toms of  many  people.  The  ordinary  festivity  of 
a  usual  Christmas  season  takes  on  added  glow 
with  the  happy  reunions  of  family  and  friends. 

Music  has  always  been  the  most  natural  expres- 
sion of  the  true  Yuletide  spirit.  Hymns  and  carols 
have  been  handed  down  through  the  years  until 
it  becomes  impossible  to  imagine  Christmas  with- 
out them. 

Our  heritage  of  song  gives  everyone  the  means 
to  share  and  spread  the  brotherhood  and  fellow- 
ship of  Christmas. 


OADCASTING    •  Telecasting 


December  17,  1945    •    Page  85 


KOIN 

*/n  ffce 
People's  Cause" 
PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  Natl  Rep. 


•  MORE  PEOPLE 

LISTEN 

•  MORE  PEOPLE 

BUY  * 

CKRC 

WINNIPEG  -  CANADA 
THE  DOMINION  NETWORK* 


They  Like 
Our  Style 

We  say,  with  apologies  to  none, 
that  we  sincerely  believe  WAIR 
to  be  one  of  the  best  sales-pro- 
ducing stations  in  the  entire  south. 
There  is  an  intensity  of  popularity 
in  the  large  area  we  cover. 

WAIR 

Winston  -  Salem,  North  Carolina 
Representative:  The  Walker  Company 


lite.  £oteU 

AIRLINE  SCHEDULES 


AMERICAN  AVIATION 
TRAFFIC  GUIDE 

In  use  constantly  by  airlines  and  fre- 
quent air  shippers  and  travellers.  Pub- 
lished and  revised  monthly. 

The  Standard  Guide  to  Air  Transportation 
TimetabU* — Fare*— Routing* — Ma.pt 
SUBSCRIPTIONS  J5.00  A  YEAR 
(12  monthly  volumes  and  supplement*) 


AMERICAN  AVIATION  PUBLICATIONS 

American  Building       Washington  4,  0.  C. 


Page  86    •    December  17,  1945 


NAB 

(Continued  from  page  16) 

stations  and  broaden  the  public  re- 
lations policy. 

Among  projects  understood  to  be 
under  consideration  is  the  opening 
of  a  Hollywood  liaison  office.  This 
would  meet  complaints  of  West 
Coast  broadcasters  that  they  are 
thousands  of  miles  away  from  an 
NAB  office,  with  little  personal  as- 
sociation contact. 

Refurnishing  of  the  New  York 
office  of  NAB  is  under  considera- 
tion. Present  facilities  are  de- 
scribed as  inadequate  and  the  as- 
sociation has  long  desired  to  pro- 
vide modern  quarters. 

Expected  within  the  near  future 
is  appointment  of  a  recognized 
labor  relations  expert  to  take 
charge  of  the  authorized  Employe- 
Employer  Relations  Dept.  The  NAB 
board  last  February  directed  the 
formation  of  such  a  department 
and  reaffirmed  its  action  at  its  Oct. 
1-2  meeting.  A  budget  of  $60,000 
is  authorized. 

Addition  of  an  FM  Dept.  follow- 
ing merger  with  FM  Broadcasters 
Inc.  does  not  involve  a  serious 
budget  problem  since  FM  station 
membership  is  financed  under  the 
merger  agreement.  Since  they  are 
generally  operating  at  a  loss,  how- 
ever, they  pay  only  the  $5  monthly 
minimum.  This  subject  may  come 
before  the  board  meeting. 

With  some  800  members  on  its 
rolls,  NAB  anticipates  further  ex- 
pansion of  the  list  as  new  stations 
are  granted  in  the  AM  field  along 
with  grants  in  FM,  television  and 
other  new  branches  of  the  broad- 
cast art. 

Committee  members  who  attend- 
ed the  two-day  meeting  were: 
Campbell  Arnoux,  chairman, 
WTAR  Norfolk;  Clair  R.  McCol- 
lough,  WGAL  Lancaster,  and  John 
J.  Gillin  Jr.,  WOW  Omaha.  NAB 
executive  staff  was  represented  by 
President  Miller  and  Secretary- 
Treasurer  C.  E.  Arney  Jr. 


Frank  G.  Smith 

FRANK  G.  SMITH,  71,  founder 
and  retired  head  of  Smith,  Sturgis 
&  Moore,  Inc.,  New  York  advertis- 
ing agency,  died  Dec.  9  at  his  home 
in  New  York.  Mr.  Smith  was  assis- 
ant  to  J.  Walter  Thompson  of  J. 
Walter  Thompson  Co.  for  10  years 
prior  to  forming  his  own  firm, 
Smith,  Sturgis  &  Moore.  He  leaves 
a  widow  and  a  son,  William  Phillip 
Smith,  who  is  radio  director  of 
Charles  W.  Hoyt  Co.,  New  York. 


Aiken  Rejoins  KOIN 
FRED  AIKEN  has  returned  to  the  engi- 
neering staff  of  KOIN  Portland.  Ore  . 
after  three  years  In  the  Marine  Corps. 
A  master  technical  sergeant,  he  served 
20  months  In  the  Pacific. 

Nedick's  Sponsor 
NEDICK'S  STORES  INC.,  New  York 
(restaurants)  sponsors  broadcasts  of  all 
collegiate  basketball  games  from  Madi- 
son Square  Garden  on  WHN  New  York 
starting  Dec.  12.  National  invitation 
championship  tournament  broadcast  on 
WHN  In  March  will  also  be  sponsored  by 
Nedick's.  Agency:  Weiss  &  Geller,  New 
York 


Costs  of  FM  Equipment 


(See  Story  on  Page  17) 

The  following  tables  show  manufacturers'  estimates  of  equipment 
costs  for  various  size  FM  stations  and  probable  delivery  dates: 

TABLE  I 

Estimated  Cost  of  Major  Broadcast  Property  Items  for  250-watt  FM  Station 
November  1945 

Equipment 
Transmitters  (including  Patent  Royalty) 
Antennae  '  (excluding  Supporting  Structure) 
Control  Consoles 
Remote  Pick-up  (Wire  Lines) 
Turntables 
Monitors 

TOTAL 

'  Estimates  for  2-bay  antennae  only. 

Low 
Median 
High 

Source:  Replies  to  FCC  telegrams  of  November  5  and  17,  1945  requesting  estimated  cost  of 
specified  equipment  for  FM  stations  of  varied  powers. 

Compiled  by  the  Accounting,  Statistical  and  Tariff  Department,  Economics  Division. 


Estimated  Cost  of  Major  Broadcast  Property  Items  for  1000-wati  FM  Station 
November  1945 


Low 

Median 

High 

Estimate 

Estimate 

Estimate 

$3 , 800 

$4 , 500 

$5,940 

950 

1,700 

3.250 

830 
75 

1,800 
208 

'l 

165 

450 

650 

600 

850 

860 

$6,420 

$9,508 

$14,500 

Estimates  for  one-bay  antennae: 
$500 
1,500 
2,000 


Equipment 
Transmitters  (including  Patent  Royalty) 
Antennae  1  (excluding  Supporting  Structure) 
Control  Consoles 
Remote  Pick-up  (Wire  Lines) 
Turntables 


Low 
Estimate 
$6,500 
1,850 
830 
75 
165 


Median 
Estimate 
$9,200 
2,250 


TOTAL 
1  Estimate 


■  4-bay  antennae  only. 

Low 
Median 
H 


Estimate  for: 
2-bay 
$950 
1700 


$10,020         $14,758  $20,010 


6-bay 
$3500 
3700 
4200 


High  3250  4200 

Source:  Replies  to  FCC  telegrams  of  November  5  and  17,  1945  requesting  estimated  cost 
specified  equipment  for  FM  stations  of  varied  powers. 


Estimated  Cost  of  Major  Broadcast  Property  Items  for  3000-watt  FM  Station 
November  1945 


Equipment 
Transmitters  (including  Patent  Royalty) 
Antennae  '  (excluding  Supporting  Structure) 
Control  Consoles 
Remote  Pick-up  (Wire  Lines) 
Turntables 
Monitors 

TOTAL 

'  Estimate  for  4-bay  antennae  only. 

Low 
Median 
High 


Estimate  fo 
2-bay 
$950 
1700 
3250 


specified  equipment  for  FM  stations  of  varied  powers 

(Continued  on  page 


Low 

Median 

High 

Estimate 

Estimate 

Estimat 

$8,900 

$12,300 

$14,917 

1,850 

2,250 

4.200 

830 
75 

1,800 
208 

3,000 
800 

165 

450 

650 

600 

850 

860 

$12,420 

$17,858 

$24,427 

6-bay 

$3500 

3750 

4200 

d  17,  1945 

requesting  est 

mated  cost 

Bence  Aids  Williamson 
ROBERT  BENCE  has  been  assigned  an- 
nouncer-assistant  to  Dud  Williamson, 
m.c.   on   "What's  the   Name  of  That 
Song?"  on  Mutual  stations. 

Haines  to  New  York 
CONNIE  HAINES,  featured  vocalist  on 
NBC  Abbott  &  Costello  show,  has  re- 
ceived release  from  that  series  and  will 
fulfill  assignment  in  a  New  York  musi- 
cal comedy,  as  well  as  a  club  date. 
Robert  Matthews  takes  over  as  singing 
star  on  Abbott  &  Costello  show  with 
Jan.  3  broadcast. 

Thompson  to  Hollywood 

EDGAR  THOMPSON,  released  from  Navy 
with  rank  of  lieutenant  commander 
and  prior  to  service,  radio  editor  of 
Milwaukee  Journal,  has  joined  Earl 
Ferris  &  Assoc.,  Hollywood,  publicity 
and  public  relations  firm. 

CBS  Additions 
CHARLES  DOUGLAS,  released  from 
Navy  with  rank  of  lieutenant  com- 
mander, has  returned  to  CBS  Hollywood 
engineering  staff.  Harold  Peary  Lee 
Shepard,  Lawrence  Weston,  Vern  Tasch- 
ner,  also  with  release  from  Navy,  Ben- 
net  Black,  discharged  from  Marine 
Corps  and  Jerry  Beranek,  from  special 
research  staff  of  Columbia  U.,  have  re- 
turned to  network  technical  staff 


James  B.  Mackenzie 

JAMES  BOYDELL  MACKENZIE 
55,  art  director  of  Lewis  &  Oilma 
advertising  agency,  Philadelphi; 
died  last  Wednesday  in  the  U.  of 
Pennsylvania  Hospital  after  a  long 
illness.  He  is  survived  by  hij 
widow,  Mrs.  Esther  Mackenzie  am 
two  daughters.  A  son  was  killei 
in  action  in  the  Pacific  in  1944. 


Lighter  News  Show 
NEW  SHOW  emphasizing  the  lighte 
side  of  the  news  of  the  day — in 
humorous  and  whimsical  vein — callei 
"Once  Over  Lightly"  and  featurlni 
Alan  Scott  starts  Dec.  17,  five  time, 
weekly,  1-1:15  p.m.  on  Mutual  replac 
ing  "Mr.  and  Mrs.  Reporter"  serie 
which  terminated  on  Dec.  14. 

New  Musical 

NEWEST  musical  called  "Motor  Cit 
Melodies"  featuring  Samuel  Benavle 
Orchestra,  the  Don  Large  chorus  an 
guest  vocalists  had  its  premiere  Dec. 
on  CBS,  4-4:30  p.m.  Saturdays.  Progra 
originates  on  WJR  Detroit. 


BROADCASTING    •  Teleca; 


Do  you  sell  in  Canada? 


Is  your  job  merchandising  .  .  .  you  should  have  a  new  look  at  the  rich,  stable 
Canadian  market!  Is  your  job  radio  time  buying  .  .  .  you  should  review  the  facilities 
for  reaching  this  rich  responsive  market! 

And  when  you  think  of  Canada,  remember  that  the  one  province  of  ONTARIO 
REPRESENTS  MORE  THAN  40%  OF  CANADA'S  BUYING  POWER!  Remember, 
too,  these  additional  factors  .  .  . 


INFLUENCE  !  CFRB  is  Canada's 
most  influential  station  .  .  .  this  is  a 
FACT  and  not  a  boast.  As  the  most  popu- 
lar station  and  that  with  the  biggest 
coverage,  CFRB  is  in  a  position  to  influ- 
ence more  people  .  «  .  more  sales.  This 
is  demonstrated  by  the  number  of  ad- 
vertisers who  send  their  messages  over 
CFRB.  Check  the  list  .  .  .  we'll  be  glad 
to  send  it. 


POPULARITY!  People  know 

CFRB  as  the  station  where  their  favour- 
ites are!  This  reputation  has  been  built 
up  over  years  of  maintaining  a  policy 
of  widely  varying  programmes  .  .  .  most 
of  the  shows,  by  actual  listenership  rat- 
ings, most  of  the  people  want  to  hear. 
Added  to  this  is  the  fact  that  CFRB  is  the 
basic  CBS  outlet  in  Toronto. 


COVERAGE!  n,-  „f 

CFRB's  coverage  are  clearly  shown  in 
the  reports  of  the  Bureau  of  Broadcast 
Measurement,  of  which  this  station  is 
a  charter  member.  Check  these  reports 
.  .  .  CFRB  has  the  largest  primary  cov- 
erage of  any  station  in  Ontario,  largely 
concentrated  in  the  rich,  thickly- 
populated,  southwestern  area.  And 
CFRB  operates  on  10,000  watts,  day  and 
night. 

For  'further  information,  write  CFRB, 
Toronto,  or  contact  Adam  J.  Young  Jr., 
Incorporated,  New  York,  Chicago 

1  000  WATTS 
OF  SELLING  POWER 


860   K  C  TORONTO 


First  for  ENTERTAINMENT!      First  for  INFORMATION!      First  for  INSPIRATION! 


3ADCASTING    •  Telecasting 


December  17,  1945    •    Page  87 


Covering  I 

Ohio's  7 

3rd  Market 


At  less  cost  with  WFMJ — American 
Network 

Ask  HEADLEYREED 


WFMJ 

YOUNGSTOWN,  OHIO 


IN  PHILADELPHIA 


✓  10, 


W  10,000  WATTS 
DAY  &  NIGHT 

Philadelphia's  Most  Powerful  Indepe 


r 


MDB 

UUULSELU!  51115] 


C  H  N  S 

The  Key  Station  of  the 
Maritimes 

Is  your  first  choice  for  broad- 
cast results  in  Halifax  and  the 
Maritimes.  Ask  your  local 
dealers. 


or  JOE  WEED 
350  Madison  Ave. 
New  York 


John  BLAIR  I  CO. 


Page  88    •    December  17,  1945 


Costs  of  FM  Equipment 

(Continued  from  page  86) 


Estimated  Cost  of  Major  Broadcast  Property  Items  for  10.000-watt  FM  Station 
November  1945 


Equipment 
Transmitters  (including  Patent  Royalty) 
Antennae  '  (excluding  Supporting  Structure) 
Control  Consoles 


TOTAL 

1  Estimate  for  4-bay  antennae  only.    Estimate  for: 

2-bay  6-bay 

Low                         $950  $3500 

Median                    1700  3750 

High                        3250  4200 
Source:  Replies  to  FCC  telegrams  of  November  5  and  17,  1945  requesting  estimated  cost  of 
specified  equipment  for  FM  stations  of  varied  powers. 


Low 

Median 

High 

Estimate 

Estimate 

Estimate 

$18,500 

$21,750 

$25  056 

1,850 

2,250 
1,800 

4,200 

3,000 

875 

208 

800 

165 

450 
850 

650 
860 

$22 , 020 

$27,308 

$34,566 

EstimatedJCosl  of  Major  Broadcast  Property  Items  for 
November  1945 


Equipment 
Transmitters  (including  Patent  Royalty) 
Antennae  1  (excluding  Supporting  Structure) 
Control  Consoles 
Remote  Pick-up  (Wire  Lines) 
Turntables 
Monitors 


9-watt  FM  Station 


TOTAL 

1  Estimate  for  4-bay  antennae  only. 


Estimate  for: 
2-bay 
$950 


Low 
Estimate 

Median 
Estimate 

High 
Estimate 

$70,000 
1,850 
830 
75 
165 
600 

$75,000 
2,250 
1,800 
208 
450 
850 

$75,600 
4,200 
3,000 
800 
650 
860 

$73,520 

$80,558 

$85,110 

6-bay 
$3500 
3750 
4200 

Low 
Median 

High  3250 
Source:  Replies  to  FCC  telegrams  of  November  5  and  17,  1945  requesting  estimated  cost  of 
specified  equipment  for  FM  stations  of  varied  powers. 


Estimated  Cost  of  Major  Broadcast  Property  (i.e.  Transmitter;  Antenna,  excluding 
supporting  structures  and  control  console)  for  FM  Stations  by  Power 


FCC  Survey,  November  1945  ■ 


General  Electric— 1944 


Low  Estimate 

Median  Estimate 

Average  Estimate 

Average  Estimate 

for  Selected  Items 

for  Selected  Items 

for  Selected  Items 

for  All  Items 

$5,580 

$8,000 

8,280 
11,580 

12,700 

$20,000 

$42,000 

16,350 

26,250 

33,250 

21,180 

25,800 

30,000 

74,285 

72,680 

79,050 

102,000 

136,530 

Power 
250  W 
1  KW 
3  KW 
10  KW 
50  KW 

Source:  Replies  to  FCC  telegrams  of  November  5  and  17,  1945  requesting  estimated  cost  of 
specified  equipment  for  FM  stations  of  varied  powers.  Estimates  of  General  Electric  in  How 
to  Plan  an  FM  Station,  1944. 


TABLE  VII 
First  Delivery  Dates  of  FM  Transmitters 


January  1946  1  2 

February  1  2 

March  1       1  3 

April  2  1 

May  2 
June  2  113 

July  1 
August  1 
September  1 
November  1 
Early  1947  111 
June  1947  1 

Source:  Replies  to  FCC  telegrams  of  No- 
vember 5  and  17,  1945  requesting  estimated 
cost  of  specified  equipment  for  FM  stations  of 
varied  powers. 


TABLE  VIII 

Estimated  Delivery  Dates  of  Orders  for 
FM  Transmitters  Placed  During 
November  1945 

Estimated  De-      Number  of  Manufacturers 
livery  Date       250w  lkw   3kw  lokw  50kw 
April  1946  1 
May  1 
June  2       2  2 

July  1 
August  1 
September  111 
October  1 
November  1 
Early  1947  1  1        1  2 

Middle  1947  1 

Source:  Replies  to  FCC  telegrams  of  No- 
vember 5  and  17,  1945  requesting  estimated 
cost  of  specified  equipment  for  FM  stations  of 
varied  powers. 


CBS  Pay  Raise 

NEGOTIATIONS  on  20%  .. 
increase  agreement  effective  Jan. 
1,  1946,  have  been  completed  by 
CBS  Hollywood  and  Screen  Office 
Employes  Guild,  covering  office 
employes  of  KNX,  Hollywood  net- 
work outlet.  Contract  also  includes 
union  shop  provision,  15%  adjust- 
ment for  those  earning  in  excess 
of  new  minimum  wage  scale,  with 
10%  increase  on  promotions  and 
an  improved  vacation  clause.  About 
109  employes  are  involved. 


Zenith  Convention 


ZENITH  RADIO  Corp.  distribu- 
tors' convention  will  be  held  at  the 
Edgewater  Beach  Hotel  in  Chi- 
cago Dec.  18-19,  according  to  H.  C. 
Bonfig,  Zenith  vice  president  in 
charge  of  household  radio.  Repre- 
sentatives from  77  distributors  will 
attend,  and  will  be  shown  the  com- 
plete line  of  Zenith's  new  models. 
"Every  set,"  said  Mr.  Bonfig,  "has 
been  completely  re-engineered  to 
include  research  developments  of 
the  past  five  years." 


Lyons  Renews  Plea 
For  Sale  of  WNYC 


ite  1 1 

si  I 


Says   Responsible   Firm  Hag 
Offered  $2,000,000 

IN  A  LETTER  addressed  to  the 
New  York  City  Board  of  Estima 
on  Dec.  13,  James  J.  Lyons,  presi- 
dent of  the  Borough  of  the  Bronx 
renewed  his  plea  for  the  sale  of 
the  municipally  owned  station 
WNYC,  for  $2,000,000  to  a  "respon 
sible  concern"  which  he  said  had 
made  that  offer. 

The  "responsible  concern"  re 
ferred  to  is  Theodore  Newhouse 
publisher  of  a  number  of  newspa- 
pers in  Long  Island,  New  Jersey 
and  upper  state  New  York.  In 
April  1945,  Mr.  Lyons  originall 
proposed  the  sale  of  WNYC,  to 
the  board  which  was  then  consid 
ering  the  executive  budget  of  fiscal 
year  1945-46,  but  the  proposal  was 
defeated,  11-5. 

In  renewing  his  proposal  for  the  j 
sale  of  the  station,  Mr.  Lyons  sug- 
gested the  elimination  of  the  $99,180 
appropriation  in   the  budget  fdr 
WNYC. 

"The  offer  has  been  renewed  Ijy 
the  same  responsible  concern,"  his 
letter  continued.  "I  do  not  know 
what  the  attitude  of  the  incoming 
administration  is  on  the  operation 
of  a  city-owned  radio  station.  Pe 
sonally,  I  feel  that  there  is  no  mo 
reason  for  a  municipality  to  ope 
ate  a  broadcasting  station  than 
operate  a  newspaper.  The  Federal 
Government  does  not  operate  fa 
broadcasting  station.  I  do  not  think 
any  state  or  any  other  city  operafc 
a  broadcasting  station. 

"The  proposal  affords  ample  tin 
to  broadcast  any  essential  ci 
business.  The  station  and  all  othi 
stations  would  be  available  to  trie 
mayor  in  cases  of  emergency.  The 
bidder  for  the  station  also  agrees 
to  re-employ  all  persons  now  em 
ployed  on  station  WNYC." 

Mr.  Lyons  suggested  that  his 
proposal  not  be  added  to  the  calen 
dar  until  Jan.  1946,  so  that  tto 
new  administration  might  consid 
er  it. 


KQW  Hearing 

FCC  HEARING  on  the  proposed 
purchase  of  KQW  San  Jose  by  CBS 
scheduled  to  get  under  way  today,, 
last  week  was  postponed  by  the 
Commission  to  Thursday,  Dec.  20, 
at  10:30  a.m.  Reason  for  postpone- 
ment was  not  given,  but  it  was 
known  that  Clifford  J.  Durr,  one  of 
the  four  commissioners  to  hear  the 
case,  has  a  speaking  engagement  in 
Charleston,  S.  C.  tonight.  Proposed 
sale  would  transfer  KQW  from 
Ralph  R.,  Sherwood  B.  and  Mott 
Q.  Brunton  and  C.  L.  McCarthy  to 
CBS  for  $950,000  cash  [Broad- 
casting, June  25,  Dec.  10]. 


AFRA  Expands 

AFRA  is  planning  to  take  over 
the  offices  adjoining  its  New  York 
headquarters  at  2  W.  45th  St., 
nearly  doubling  its  present  space. 
Work  will  start  soon. 


BROADCASTING    •  Telecasting 


The  WNEW 

MAKE-BELIEVE  BALLROOM" 

with  MARTIN  BLOCK 


WNEW  'Ballroom'  Leads 
For  Period's  Ratings 

AccoTding  to  the  September  Pulse 
report.  WNEW's  (N.  Y.)  "Make- 
Believe  Ballroom"  during  the  across- 
the-board  hours  of  10-11:30  a.m.  and 
5:30-7:30  p.m.  has  a  better  average 
rating  for  the  14  quarter-hours  than 
any  other  station  in  its  area  during 
the  same  period. 

Current  average  ratings  for  the 
other  four  leading  N.  Y.  stations  are: 
WABG.  3.4;  WEAF,  3.4:  WOR,  2.7; 
WJZ..2.6.  WNEW's  is  4.4. 

VARIETY-October  24,  1 9451 


}t's  another  favorite  program  on— 


NEW  YORK  22,  N.  Y 


MARTIN  BLOCK 

One  of  America's 
Greatest 
Salesmen 


*The  November  Pulse  shows 
on  even  better  picture. 


EN    THOUSAND    WATTS  —  ONI    THE    A  I  R    T  W  E  N  T  Y  -FOUR     HOURS    A  DAY 

REPRESENTED  NATIONALLY  BY  JOHN  BLAIR  AND  COMPANY 

ROADCASTING    •    Telecasting  December  17,  1945    •    Page  89 


"Now  I  can  catch  the  10:55  news  broadcast 
ovei  WGAC.  Augusta,  Georgia 


FOR 


SOLID  SELLING 


IN 


SAN  FRANCISCO 

KSFO 

UNIVERSAL  NETWORK'S 
KEY  STATION  FOR 
NORTHERN  CALIFORNIA 


MARK  HOPKINS  HOTEL 


IN  A  CITY 
WHERE  RETAIL 
SALES  AVERAGE 
S1.835.00 
PER  CAPITA 


JOHN  W.  DOWNING.  Prr, 
CHARLES  J.  TRUITT,  Mr. 

RADIO  PARK*  SALISBURY, MD. 

MUTUAL  BROADCASTING  SYSTEM 
MARYLAND  COVERAGE  NETWORK 


NATIONAL  DESIGN  SERVICE 

Consulting  Radio  Engineers 

AM  •  FM  •  TV 

STUDIOS  DESIGNED  &  BUILT 
N.  Y.  C.         96  Liberty  St.  BE  3-0207 
1129  Vermont  Ave.,  N.  W.  RE-1464 
Washington,  D.  C. 


RcTions  OF  THE  FCC 


.DECEMBER  7  to  DECEMBER  13. 


DECEMBER  21 
KHQ  Louis  Wasmer  inc.,  KGA  Louis 


Decisions 


ADMINISTRATIVE  BOARD  ACTIONS 
DECEMBER  4 
(Reported  by  FCC  Dec.  10) 
Transportation  Communications  Serv- 
ice Inc.,  Guilford,  N.  C. — Granted  au- 
thority to  construct  five  portable  and 
portable  mobile  stations  for  purpose  of 
developing  Urban  Mobile  Service  in  gen- 
eral vicinity  of  Guilford,  N.  C.  Frequen- 
cies   156.17   and    156.29  mc;    10   w;  A3 
emission.  Units  will  be  installed  in  taxi- 
cabs  of  Blue  Bird  Cab  Co.,  High  Point, 
N.  C. 

Yellow  Cab  Company  of  Missouri,  Kan- 
sas City — Granted  applications  for  one 
land  station  and  one  portable  mobile 
station  in  Class  II  experimental  serv- 
ice for  purpose  of  developing  Urban 
Mobile  Service.  Frequency  156.17  mc; 
land  station  50  w,  portable  mobile  25  w. 

George  S.  Myhaver  tr/as  Granite 
Stages,  Peterborough,  N.  H. — Granted 
applications  for  one  land  station  and 
one  portable  mobile  station  with  six 
units  in  Class  II  experimental  service 
for  purpose  of  developing  Highway  Mo- 
bile Service.  Frequency  39.14  mc;  land 
station  50  w. 

DECEMBER  10 
(Reported  by  FCC  Dec.  11) 

KLCN  Harold  L.  Sudbury,  Blytheville, 
Ark. — Granted  authority  to  determine 
operating  power  by  direct  measurement 
of  ant.  power;  conditions. 

W2XCS  Columbia  Broadcasting  Sys- 
tem Inc.,  New  York — Granted  license  to 
cover  CP  authorizing  new  experimental 
TV  station;  conditions.  Subject  to 
changes  in  frequency  assignment  which 
may  result  from  proceedings  in  Docket 
6651.  Power  1  kw  visual  and  aural. 

WINS  Hearst  Radio  Inc.,  New  York- 
Granted  mod.  CP  for  extension  comple- 
tion date  to  2-28-46,  subject  to  condi- 
tions as  FCC  chief  engineer  shall  deem 
necessary  to  determine  that  DA  pattern 
is  obtained  and  maintained,  and  sub- 
ject further  to  express  condition  that 
permittee  shall  satisfy  legitimate  com- 
plaints of  blanketing  within  250  mv/m 
contour,  including  external  cross  modu- 
lation.  (Action  taken  11-30-45). 

WATX  The  Regents  of  University  of 
Michigan,  Ann  Arbor — Granted  mod.  CP 
authorizing  new  non-commercial  edu- 
cational FM  station,  to  change  fre- 
quency from  42.1  mc  to  "to  be  deter- 
mined by  FCC",  change  power  from  50 
kw  and  type  trans,  to  "to  be  deter- 
mined", change  trans,  site  locally  and 
for  approval  of  ant.,  and  extension  of 
completion  date  to  6-16-46. 

DECEMBER  11 
(Reported  by  FCC  Dec.  13) 

GRANTED  applications  of  following 
telephone  companies  for  experimental 
Class  II  stations  for  development  and 
testing  of  General  Mobile  radiocom- 
munication  systems  and  equipment  in 
proposed  Highway  and  Urban  Mobile 
Services:  Wisconsin  Telephone  Co..  one 
land  station,  Glenmore,  Wis.,  and  one 
portable  mobile  station  with  12  units 
to  be  operated  in  Green  Bay  area;  Mich- 
igan Bell  Telephone  Co.,  one  land  sta- 
tion at  Detroit  and  one  portable  mo- 
bile station  with  75  units;  Indiana  Bell 
Telephone  Co.,  one  land  station,  In- 
dianapolis, and  one  portable  mobile  sta- 
tion with  25  units;  Bell  Telephone 
Company  of  Pennsylvania,  one  land 
station  at  Pittsburgh  with  a  portable 
mobile  station  and  58  units  and  also 
land  station  at  Philadelphia  with  a 
portable  mobile  station  and  160  units: 
New  Jersey  Bell  Telephone  Co.,  one  la"d 
station,  Newark,  and  a  portable  mobile 
station  with  100  units;  New  York  Tele- 
phone Co.,  two  land  stations.  New  York 
and  New  Rochelle.  N.  Y.  (to  be  oper- 
ated simultaneously),  and  a  portable 
mobile  station  with  6  units:  Southern 
Bell  Telephone  &  Telegraph  Co..  a  land 
station  at  New  Orleans  and  portable 
mobile  station  with  17  units,  and  aKo 
land  station  at  Atlanta  with  Dortable 
mobile  station:  Pacific  Telephone  & 
Telegraph  Co.,  two  portable  mobile  sta- 
tions for  San  Francisco  area. 

ACTIONS    ON  MOTIONS 
(By  Comr.  Wakefield) 
DECEMBER  6 
(Reported  by  FCC  Dec.  7) 
Crescent  Broadcast  Corp.,  Shenandoah. 
Pa. — Granted  motion  for  leave  to  amend 
application  for  new  station  and  amend- 


ment filed  with  motion  was  accepted. 

The  New  Mexico  Publishing  Co., 
Sante  Fe,  N.  M.— Granted  petition  for 
leave  to  amend  application  for  CP; 
amendment  filed  with  petition  was  ac- 
cepted. 

Booth  Radio  Stations  Inc.,  Saginaw, 
Lansing,  Grand  Rapids  and  Flint,  Mich. 

—Granted  petition  for  leave  to  amend 
applications  for  CPs  new  stations: 
amendments  filed  with  petitions  were 
accepted. 

Valley  Broadcasting  Co.,  Stockton, 
Cal. — Granted  motion  for  leave  to 
amend  application  for  CP;  amendment 
accepted  and  application  removed  from 
hearing  docket. 

WRAW  Raymond  A.  Gaul  and  Harold 
O.  Landis,  transferors,  WGAL  Inc.  and 
Keystone  Broadcasting  Corp.,  trans- 
ferees, Reading,  Pa. — Granted  petition 
for  waiver  Sec.  1.382(b)  of  Commission's 
Rules  so  as  to  accept  late  their  written 
appearance  in  re  application  for  trans- 
fer of  control;  ordered  said  rule  waived 
and  accepted  written  appearance  of  pe- 
titioners. 

E.  Anthony  &  Sons  Inc.  (Bristol 
Broadcasting  Co.  Inc.),  Boston — Granted 
motion  for  dismissal  without  prejudice 
of  application  for  new  FM  station. 

Utica  Observer-Dispatch  Inc.,  Utica, 
N.  Y. — Granted  petition  for  leave  to 
amend  application  for  CP;  amendment 
filed  with  petition  was  accepted'. 

WCAM  The  City  of  Camden,  Camden. 
N.  J. — Granted  motion  for  extension  of 
time  within  which  WCAM  may  file  its 
exceptions  to  Proposed  Decision  of  FCC, 
and  ordered  time  extended  to  and  in- 
cluding 1-7-46.  FCC  on  own  motion  ex- 
tended time  to  1-7-46  to  other  parties 
involved  in  proceeding  to  file  their  ex- 
ceptions. 

ACTIONS  BY  COMMISSION 
DECEMBER  13 

ADOPTED  order  permitting  oral  argu- 
ment on  proposed  new  Part  16  of  Rules 
&  Regulations  Governing  Railroad  Radio 
Service,  issued  by  Commission  11-14-45. 
Oral  argument  is  set  12-20-45.  Further 
ordered  that  new  Part  16  shall  not  be- 
come effective  until  further  order  of 
Commission. 

Raytheon  Manufacturing  Co. — Grant- 
ed special  authority  for  mobile  experi- 
mental Class  II  station  to  be  operated 
aboard  SS  Kalakala  for  purpose  of  con- 
ducting experimentation  and  develop- 
ment in  application  of  radar  equipment 
for  use  in  radio  aids  to  commercial  ma- 
rine navigation.  Covers  90  day  period. 

Tentative  Calendar  .  .  . 

DECEMBER  17 
Fred  O.  Grimwood,  Bloomington,  Ind. 
—CP  1490  kc  100  w  unl. 

DECEMBER  19 
Consolidated  Hearing 

O.  E.  Richardson,  R.  W.  Widdel  and 
S.  G.  Strasburg  d/b  Voice  of  Marion, 
Marion,  Ind. — CP  1230  kc  250  w  unl. 

Chronicle  Publishing  Co.  Inc.,  Marion 
Ind. — CP  1230  kc  250  w  unl. 

Booth  Radio  Stations  Inc.,  Logans- 
port,  Ind.— CP  1230  kc  100  w  unl. 

Other  participants— WHBU  WCPO, 
interveners. 

Consolidated  Hearing 

Nashville  Radio  Corp.,  Nashville,  Tenn. 
—CP  1450  kc  250  w  unl. 

A.  G.  Beaman  and  T.  B.  Baker  Jr. 
d/b  Capitol  Broadcasting  Co.,  Nash- 
ville, Tenn. — Same. 

E.  E.  Murrey,  Tony  Sudekum,  Harben 
Daniel  and  J.  B.  Fuqua  d/b  Tennessee 
Broadcasters,  Nashville,  Tenn. — CP  1240 
kc  250  w  unl. 

J.    W.    Birdwell,    Nashville,  Tenn.— 


Cecil  N.  Elrod,  Cecil  N.  Elrod  Jr.  and 

S.    D.    Wooten    Jr.    d/b  Murfreesboro 

Broadcasting  Service,  Murfreesboro, 
Tenn.— Same. 

DECEMBER  20 

KQW  San  Jose,  Cal.— Transfer  control 
Pacific  Agricultural  Foundation  Ltd 
licensee,  from  Sherwood  B.  Brunton' 
Mott  Q.  Brunton  and  Ralph  R.  Brunton 
as  Individuals  and  trustees  and  C  L 
McCarthy  to  Columbia  Broadcasting 
System  Inc.  To  be  held  before  Comrs 
Durr,  Jett,  Denny  and  Wills. 


Applications 


DECEMBER  7 

WJWC  Columbus  Broadcasting  Corp., 
area  of  Columbus,  Ga. — License  to  cover 
CP  new  relay  broadcast  station. 
1060  kc 

KROY  Royal  Miller  Radio,  Sacramen- 
to, Cal. — CP  change  1240  kc  to  1060  kc. 
increase  250  w  to  5  kw,  install  new 
trans,  and  DA-N  and  change  trans,  site. 
1340  kc 

WAIR  WAIR  Broadcasting  Co.,  Win- 
ston-Salem, N.  C. — CP  install  new  verti- 
cal ant.  and  change  trans,  site. 

1380  kc 

KSWO  Oklahoma  Quality  Broadcast- 
ing Co.,  Lawton,  Okla. — CP  change 
1150  kc  to  1380  kc,  increase  250  w  to  1 
kw,  change  hours  operation  from  D  to 
unl.,  install  new  trans,  and  DA-DN, 
and  change  trans,  site. 

149C  kc 

KBST  The  Big  Spring  Herald  Broad- 
casting Co.,  Big  Spring,  Tex. — Mod.  CP 
authorizing  increase  power  and  changes 
in  trans,  equip.,  for  installation  new 
trans,  and  extension  commencement 
and  completion  dates. 

100  mc 

WHP  Inc.,  Harrisburg,  Pa. — CP  new 

developmental  broadcast  station  on  fre- 
quency near  100  mc,  250  w,  special  emis- 
sion and  special  for  FM. 

Amendment 
Danville   Broadcasting   Co.,  Danville, 
Ky. — CP  new  standard  station  1340  kc 
250  w  unl.,  amended  to  change  fre- 
quency requested  to  1230  kc  with  100  w, 

DECEMBER  10 
770  kc 

WEW  The  St.  Louis  University,  St. 
Louis — CP  increase  1  kw  to  50  kw,  hours 
operation  from  D  to  unl.,  install  new 
trans,  and  DA-N  and  change  trans,  site 
from  St.  Louis  to  Blackjack,  Mo. 
1450  kc 

WD  AD  Indiana  Broadcast  Inc.,  Indif 
ana,  Pa. — Mod.  CP  as  mod.  authorizing 
new  standard  station  1450  kc  250  W 
unl.,  for  installation  new  trans,  and 
changes  in  ground  system. 

Amendments 

Metropolitan  Broadcasting  Corp., 
Washington,  D.  C, — CP  new  FM  station 
on  frequency  and  coverage  to  be  as- 
signed, amended  to  specify  frequency 
as  to  be  determined  by  FCC,  coverage 
as  13,700  sq.  mi.  or  such  area  as  shall 
conform  with  FCC  Standards,  and 
trans,  site  in  vicinity  of  Wheaton,  Md. 

George  Bennitt,  Russell  Bennitt  and 
Hal  Douglas  d/b  Fayetteville  Broadcast- 
ing Co.,  Fayetteville,  Ark. — CP  new 
standard  station  1450  kc  250  w  unl., 
amended  to  add  name  of  Hal  Douglas 
to  partnership. 

National  Broadcasting  Co.  Inc.,  Chi- 
cago— CP  new  commercial  TV  station 
on  Channel  4  (66-72  mc)  with  ESR 
2380,  amended  to  change  ESR  to  "not 
specified",  change  type  aural  trans,  and 
omit  request  for  facilities  of  W9XZV 
and  changes  in  ant.  system. 

H.  L.  Corley  tr/as  Corley  Radio  & 
Sound  Service,  Trinidad,  Col. — CP  new 
standard  station  at  1240  kc  100  w  D, 
amended  to  change  requested  power  to 
250  w,  hours  operation  to  unl.  and 
change  type  trans. 

DECEMBER  12 

W6XYZ  Television  Productions  Inc., 
Los  Angeles — CP  change  trans,  site  from 
Los  Angeles  to  Pasadena,  Cal. 

APPLICATIONS  were  filed  in  behalf 
of  following  standard  stations  for  li- 
cense renewal:  KSAN  KWEW  WMOG 
WITH  WJEF  WBBZ  WMOB  KYSM  WIBX 
WTAQ  WBT.  Also  for  experimental  TV 
stations:  WPTZ  W3XE  W3XPD  W3XPE 
W3XPF  W3XPG  W3XPH  W3XPI  W3XPK 
W3XPL  W10XPA  W10XPB  W10XPC 
W10XPR. 

990  kc 

WCAZ  Superior  Broadcasting  Service 
Inc.,  Carthage,  111. — CP  change  1080  kc 
to  990  kc,  increase  250  w  to  1  kw,  in- 
stall new  trans,  and  vertical  ant., 
change  studio  and  trans,  site  from 
Carthage  to  iy4  mi.  W  of  Carthage. 
480-508  mc 

W6XLA  Television  Productions  Inc., 
area  of  Los  Angeles — CP  change  fre- 
quency from  Cannel  11  and  12  (204-216 
mc)  to  480-508  mc,  add  aural  trans 
with  special  emission  for  FM  with  50  w 
and  change  type  visual  trans. 

(Continued  on  page  92) 


Page  90    •    December  17,  1945 


BROADCASTING    •  Telecasi 


PROFESSIONAL  DIRECTORY 


Jansky  &  Bailey 

An  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 


National  Prew  Bldg,  Wufa.,  D-  C 


k 


Radio  Engineering  Consultants 
Frequency  Monitoring 


smmercial  Radio  Equip.  Co. 

t  International  Building.  Washington,  D.  C. 
|32l  E.  Gregory  Boulevard,  Kamas  City,  Mo. 
(Cross  Roads  of  the  World,  Hollywood,  Calif. 


|  RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 

469  Church  St.,  N.W.,  Washington  5,  D.  C. 
Decatur  1234 


MAY   and  BOND 

CONSULTING  RADIO  ENGINEERS 
*     *  * 
1422   F   St,   N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.       •       Republic  3984 


HERBERT  L.WILSON 

and  associates 
Consulting  Radio  Engineers 
am  fm  television  facsimile 

1018  Vermont  Ave.,  n.w.;  Washington  9, 0.0. 

.NATIONAL  7161  " 


McNARY  &  WRATHALL 
CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  1205 
Washington,  D.  C. 


RING  &  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 

Munsey  Bldg.  •   Republic  2347 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.  NATIONAL  6513 

Washington  4,  D.  C. 


HAROLD  B.  ROTHROCK 

Consulting  Radio  Engineer 
• 

301  N.  Greenbrier  St. 
Arlington,  Va. 
Chestnut  2267 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


fa*  IV.  Kay 

Consulting  Radio  Engineers 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75tfi  St.  CHICAGO  19 

Triangle  4400 


GEORGE   C  . 

DAVIS 

Consulting  Radio 

Engineer 

Munsey  Bldg. 

District  8456 

Washington, 

D.  C. 

JOHN  BARRON 

Consulting  Radio  Engineers 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D.  C. 
Telephone  NAtional  7757 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  I4thSt.N.W.  ME.  4477 

Washington,  D.  C. 


WORTHINGTON  C.  LENT 

Consulting  Engineers 

INTERNATIONAL  BLDG.  WASH..  D.  C- 
1319  F  STREET  N.  W.        DISTRICT  4127 


GOMER    L.  DAVIES 

Consulting  Radio  Engineer 
'.  O.  Box  71  Warfield  9089 

College  Park,  Md. 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suits  405 
Washington,  D.  C.      NAtional  6982  , 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


CHAMBERS  &  GARRISON 

Consulting   Radio  Engineers 
1519  Connecticut  Avenue 

WASHINGTON  6,  D.  C. 
Columbia  8544 


Consultins  Radio  EnsmegRS 

Equipment  Engineering  Co. 


Colorado  Building  •  Washington/*,  D.C. 
600  Pickens  St.  •  Columbia,I$S.C. 
O      •      O      •      O      •  O 


REAR  &  KENNEDY 

Consulting  Radio  Engineers 
Albee   Building  REpublic  1951 

Washington,  D.  C. 


Universal 
Research 


NOB  HILL  CIRCLE 

ine  &  Mason  Streets 

■laboratories    dowlas  S380 

*  Division  of  Uiiversa|  Broadcasting  Comp 


t 


Radio  Engineering  Consultants 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Francisco,  California 


Colton  &  Foss,  Inc. 

Electronic  Consultants 
•  WASHINGTON,  D.  C.  • 

927  15th  Street  NW,  REpublic  381 


John  Creutz 

Consulting  Radio  Engineer 

328  Bond  Bldg.       REpublic  2151 
Washington,  D.  C. 


Broadcast  —  Allocation   &   Field  Service 

GILLE  BROS. 

CONSULTING  RADIO  ENGINEERS 

1108  Lillian  Way    Phone:  GLadstone  6178 
HOLLYWOOD  38,  CALIF. 


WILLIAM  E.  BENNS 

Consulting 
Radio  Engineer 
COLUMBIA,  SOUTH  CAROLINA 

830  Gregg  St.  Phone  7342 


BROADCASTING    •  Telecasting 


December  17,  1945    •    Page  91 


Hon.  Vincent  Bliss 
Earle  Ludgin,  Inc. 
£21  West  Wacker  Drive 
Chicago,  III. 
Dear  Vince: 

I  just  can't  figure  out  what  this  "Miss 
580"  has  that  I  haven't  got  .  .  .  'course 
I'm  prejudiced 
a  little  .  .  . 
but  last  week 
the  boss  de- 
cides to  give 
a  "580  Club" 
party.  Well 
we  hadn't  had 
a  club  party 
sin ce  before 
the  war  and  I 
just  didn't 
think  the  au- 
ditorium would 
hold     all  the 

would  want  to 

I  was  right. 
Even  though  it 
rained  all  day, 
it  seemed  to 
me  that  nearly 
aU  of  the  50,- 
000  club  mem- 
bers were  try- 
in'  to  get  into 
the  party. 
'Course  there 
■weren't  that 
many  there  but 


about  3  times 
as  much  as  I 
do  (I'm  kind 
of  a  little  fel- 
la) started  to 
come  in  the  door  .  .  .  took  one  look  at 
the  crowd  and  said  she  would  come  back 
and  visit  some  other  time  when  we 
weren't  so  busy  .  .  .  yes  sir,  sometimes 
I  think  "Miss  580"  must  work  a  charm 
on  these  women  around  here. 

Yrs., 
Algy 

WCHS 

Charleston,  W.  Va. 


San  Diego  ranks 
3rd    in  California 
and  KFMB  ranks  high 
in    listening    favor  with 
the  373,000  who  live  with- 
15  miles  of  our  an- 
tenna.    Cover  San 
Diego   the  right 


— cover  it 
from  within! 


Tic  C-« " 


FCC  Actions 

(Continued  from  page  90) 

Amendments 

WNOE  James  A.  Noe,  New  Orleans- 
CP  change  1450  kc  to  1060  kc,  Increase 
250  w  to  50  kw,  Install  new  trans,  and 
DA-DN,  move  trans,  from  New  Orleans 
to  approximately  2  ml.  NE  of  Ama,  La., 
amended  to  change  name  of  applicant 
from  WNOE  Inc.  to  James  A.  Noe. 

Oklahoma  Agricultural  &  Mechanical 
College,  Oklahoma  City— CP  new  non- 
commercial educational  PM  station  with 
assignment  to  be  specified,  amended  to 
request  Channel  22  (91.9  mc),  emission 
as  special  for  PM  and  power  of  10  kw. 

Times  Publishing  Co.  of  Wichita 
Falls,  Tex. — CP  new  PM  (Metropolitan) 
station,  46.5  mc,  12,800  sq.  mi.  coverage, 
amended  to  change  name  from  Rhea 
Howard  to  Times  Publishing  Co.  of 
Wichita  Falls,  frequency  to  Channel  70 
(101.9  mc)  and  specify  studio  location. 
DECEMBER  13 

APPLICATIONS  were  filed  in  behalf 
of  following  experimental  TV  stations 
for  license  renewal:  W2XEM  W3XWT. 
Also  for  relav  broadcast  stations  KEJJ 
WEGX  WEGW  WEHN  WNPT. 

680  kc 

KABC  The  Alamo  Broadcasting  Co. 
Inc.,  San  Antonio,  Tex.— Mod.  CP,  as 
mod.  for  change  frequency,  increase 
power  etc.,  for  extension  completion 
date  from  1-9-46  to  4-9-46. 

920  kc 

KVEC  The  Valley  Electric  Co.,  San 
Luis  Obispo,  Cal.— CP  chane"  1230  kc  to 
920  kc,  increase  250  w  to  500  w,  1  kw 
LS,  and  install  new  trans,  and  vertical 
ant. 

960  kc 

KROW  KROW  Inc.,  Oakland,  Cal.— 
CP  increase  1  kw  to  5  kw,  install  new 
trans,  and  DA-N.  change  trans,  site 
from  Oakland  to  San  Francisco. 


Gould,  Kuff  Form  New 
Agency  in  Baltimore 

PURNELL  H.  GOULD  and  I.  Har- 
old Kuff  have  formed  a  new  adver- 
tising agency  in  Baltimore.  Both 
were  recently  released  from  the 
Army.  Mr.  Gould,  with  rank  of 
major,  set  up  the  Mosquito  and 
Pacific  Ocean  Networks  for  the 
Armed  Forces  Radio  Service  while 
in  the  Army.  He  was  later  named 
chief  of  the  broadcast  service  sec- 
tion at  AFRS  Hollywood.  Prior  to 
the  war  he  was  commercial  man- 
ager of  WFBR  Baltimore,  and  pre- 
viously with  WBAL. 

Mr.  Kuff  is  a  former  advertising 
manager  of  Hecht  Bros,  depart- 
ment store  in  Baltimore.  As  Sgt. 
Kuff  in  the  Army,  after  service 
overseas,  he  was  transferred  to  the 
40th  Infantry  Special  Service  Sec- 
tion to  supervise  all  entertainment 
and  recreation.  Occupancy  of  the 
agency's  quarters,  2100  St.  Paul 
St..  Baltimore,  is  expected  Jan.  1. 


Consulting  Practice 

HOWARD  S.  FRAZIER,  who  has 
resigned  as  NAB  director  of  en- 
gineering, will  operate  a  general 
radio  management  consulting  prac- 
tice and  not  an  engineering  prac- 
tice as  incorrectly  indicated  in  a 
headline  announcing  his  entry  into 
business  [Broadcasting,  Dec.  10]. 
He  will  handle  station  management 
and  organizational  studies,  station 
appraisals,  rate  studies,  program 
policy  recommendations  and  mar- 
ket evaluations  as  well  as  serve  as 
merchandising  consultant  to  equip- 
ment manufacturers.  Mr.  Frazier  is 
serving  NAB  in  an  advisory  ca- 
pacity until  projects  now  under 
way  are  completed. 


GET  ACQUAINTED  luncheon  given  by  Gayle  V.  Grubb,  new  manager! 
of  KGO  San  Francisco,  was  attended  by  many  Bay  Area  radio  execu-L 
tives,  including:  (seated,  1  to  r)  Russell  Horgan,  KYA  assistant  man-Jeipi 
ager;  C.  L.  McCarthy,  KQW  manager;  William  Pabst,  KFRC  man- 
ager; John  Elwood,  KPO  manager.  Standing  (1  to  r)  Jerry  Akers, 
KSAN  manager;  Stanley  Breyer,  KJBS  commercial  manager;  Phil 
Lasky,  KROW  manager;  Glenn  Shaw,  KLX  manager;  Mr.  Grubb;  Ray 
Hamilton,  KSFO  manager.  Luncheon  was  at  Commercial  Club. 


Chicago  Talent  Exodus 
Management  Club  Topic 

CHICAGO  RADIO'S  greatest 
headache — exodus  of  top  talent 
and  programs  to  New  York  and 
Hollywood,  was  discussed  Dec.  12 
at  weekly  luncheon  meeting  of  Ra- 
dio Management  Club.  Guest 
Speaker  Linnea  Nelson,  chief  time- 
buyer  for  J.  Walter  Thompson 
Co.,  New  York,  stated  that  Chi- 
cago broadcasters  must  offer  more 
than  "just  AFRA  scale"  if  it 
wishes  to  keep  existing  talent. 

"After  all,"  she  stated,  "radio 
talent  is  just  people  trying  to  get 
ahead,  and  so  far  New  York  and 
Hollywood  offer  the  most  induce- 
ments." As  a  remedy  she  suggested 
development  of  more  local  talent 
and  programs. 

M.  Lewis  Goodkind,  vice  presi- 
dent and  treasurer  of  Goodkind, 
Joice  &  Morgan,  Chicago  agency, 
said  that  Chicago  radio  should 
build  "more  and  better  transcrip- 
tion shows"  as  one  possible  solu- 
tion to  problem.  Harlow  Roberts, 
club  president,  pointed  out  that 
"there  are  more  employed  radio 
people  in  Chicago  than  any  time 
since  1938  and  that  many  good 
shows  are  available  to  replace  those 
that  have  moved  on." 


Deplores  FBIS  Demise 

ABOLITION  of  the  FCC  Foreign 
Broadcast  Intelligence  Service  be- 
cause Congress  cut  the  Commis- 
sion's national  defense  appropria- 
tion for  the  1946  fiscal  year,  was 
deplored  on  the  floor  of  the  House 
last  Wednesday  by  Rep.  John  C. 
Kunkel  (R-Pa.).  He  termed  the 
Congressional  action,  due  to  House 
pressure,  as  "short-sighted  and 
actually  dangerous  to  national  wel- 
fare." Every  other  principal  power 
has  a  monitoring  service,  even 
larger  than  that  of  the  U.  S.  before 
its  liquidation,  he  asserted.  "If  this 
country  hopes  to  participate  on 
even  and  equal  basis  in  interna- 
tional affairs  with  Russia,  Great 
Britain  and  the  other  major  pow- 
ers," he  declared,  "it  is  vitally 
necessary  to  continue  this  monitor- 
ing." 


Mr.  Anderson 


ANDERSON  &  ASSOC. 
RADIO  CONSULTANTS 

FORMATION  of  the  consulting 
radio  engineering  firm  of  H.  V 
Anderson  &  Assoc.,  with  offices 
in  New  Orleans  and  affiliated 
quarters  in  Wash 
ington,  was  an 
nounced  last  week 
by  H.  V.  Ander 
son,  executive 
vice-president  of 
Baton  Rouge 
Broadcasting  Co 
and  an  engineer- 
ing consultant  foi 
the  past  twc 
decades. 

Mr.  Andersor  nid; 
has  established  headquarters  at  715 
American  Bank  Bldg.  (Raymond 
0111)  in  New  Orleans.  Effective 
Jan.  1  the  firm  will  affiliate  with 
Chambers  &  Garrison,  new.  Wash- 
ington consulting  engineering  firm 
Mr.  Anderson  went  on  inactive 
status  last  September  after  three 
and  a  half  years  in  the  Navy  with 
rank  of  lieutenant  commander.  He 
participated  in  developmental  work 
in  connection  with  airborne  radar 
at  the  Navy  laboratories  at  Massa 
chusetts  Institute  of  Technology 
and  in  Philadelphia.  He  also  servec 
for  a  year  aboard  carriers  in  the 
Pacific.  Mr.  Anderson  will  continue 
his  supervision  of  WJBO  Bator, 
Rouge,  as  well  as  its  FM  station 
WBRL. 


Page  92    •    December  17,  1945 


Johnson  Sales  Up 

ERSKINE  JOHNSON,  Hollywood 
news  reporter,  broadcasting  Mon 
day  through  Friday,  4-4:15  p.m.  a 
a  Mutual  co-op  program,  has  been 
sold  locally  by  126  stations,  B.  J, 
Hauser,  manager  of  the  network's* 
cooperative  program  department 
announced  last  week.  This  makes 
Mr.  Johnson's  program  the  second 
ranking  Mutual  co-op  show,  Mr. 
Hauser  said,  passed  only  by  the 
news  commentary  of  Fulton  Lewis 
jr.  which  is  currently  sponsored 
locally  on  187  Mutual  stations 
Mutual  co-op  station  sales  have 
reached  a  new  total  of  584,  Mr 
Hauser  said. 

BROADCASTING    •    Telecastin  gl1* 


FM  Shifts 

(Continued  from  page  20) 
tations  W3XL  Washington,  D.  C, 
nd  W2XRY  New  York — have 
•een  operating  in  the  high  band 
or  some  months.  The  Washington 
tation,  which  has  abandoned  the 
Id  band,  estimates  that  at  least 

00  receivers  in  the  Capital  can 
une  in  the  frequency.  Everett  Dil- 
ard,  owner  of  W3XL  and  KOZY 
Kansas  City,  explained  that  there 
re  a  considerable  number  of  Halli- 
rafter  sets  in  the  area  which  en- 
pmpass  both  the  old  and  new 
knds  and  that  some  old  band  sets 
iave  been  converted  by  their  own- 
::  s,  most  of  whom  are  engineers 
uployed  by  the  government. 

Small  Audience 

A  number  of  stations  have  been 
iterating  or  will  soon  begin  oper- 
n;ions  with  less  of  an  audience 
flan  the  Dillard  experimental  sta- 
tion. WDUL  Superior,  Wis.,  owned 
the  Head  of  the  Lakes  Broad- 
isting  Co.,  which  claims  to  have 
o:en  the  first  to  shift  to  the  high 
jfjnnd,  has  been  operating  since 
<£  ;pt.  5  with  only  a  handful  of  sets 
its  area.  The  station  operates 
tfpfily  on  its  new  92.3  mc  frequency. 
£  OZY  will  also  operate  exclusively 
on  the  high  band. 

1  The  Stromberg  Carlson  station, 
iWHFM  Rochester,  was  apparently 
tie  first  to  begin  dual  operation, 
starting  broadcasting  on  98.9  mc 
with  50  w  power  on  Oct.  15  while 
continuing  on  the  old  band  at  45.1 
crfp..  It  has  been  gradually  stepping 
up  its  power  and  expects  to  reach 

ts  full  20  kw  assigned  power  by 
midsummer.  The  company  has  been 
tieing  in  broadcasting  operations 
with  receiver  development. 

Closely  following  WHFM  in 
high  band  broadcasting  was  the 
Milwaukee  Journal  station, 
WMFM,  which  began  testing  on 
9^.3  mc  with  500  w  power  on  Oct. 
19.  It  had  expected  to  reach  3  kw 
power  last  week. 

1  Two  other  stations  began  test- 
ing on  the  high  band  shortly  after 
they  received  their  new  FM  assign- 
ments which  were  issued  Sept.  12. 
These  were  WEHS  Chicago,  owned 
by  WHFC  Cicero,  111.,  and  WABW 


60T  A  JOB  TO  DO 

1\* 


Joseph  Hershey  McGillvra,  Inc. 

National  Representatives 


First  Radar  Grant 

FIRST  grant  for  civilian  ap- 
plication of  radar  was  issued 
last  week  by  the  FCC.  The 
Commission  authorized  Ray- 
theon Mfg.  Co.,  New  York, 
to  conduct  experiments 
aboard  the  SS  Kalakala,  a 
ferry  operating  on  Puget 
Sound,  Wash.,  to  determine 
the  value  of  radar  for  com- 
mercial marine  navigation. 
The  authorization  is  for  90 
days. 


Lea  Plans  to  Report  Out  Bill  Aimed 
Toward  Curbing  Petrillo's  Activities 


Indianapolis,  owned  by  Associated 
Broadcasters  Inc. 

While  most  stations  will  get  on 
the  air  around  the  first  of  the  year, 
some  will  probably  require  more 
time  to  effect  the  changeover  or 
will  be  delayed  because  of  weather 
conditions,  as  in  the  case  of 
WMTW  Mt.  Washington,  N.  H., 
which  is  hampered  by  icy  condi- 
tions at  its  transmitter  site.  Some 
stations,  which  have  been  silent 
during  conversion,  were  unable  to 
set  a  date  for  resuming  operations. 
Others  reported  they  had  not  yet 
received  promised  deliveries  of 
equipment  and  were  uncertain  when 
they  could  begin.  In  a  few  cases, 
stations  said  their  conversion  was 
under  study. 

Westinghouse  Plans 

Characteristic  of  replies  to  in- 
quiries on  progress  in  meeting  the 
Jan.  1  deadline  was  the  answer  of 
Westinghouse  Radio  Stations  Inc., 
which  owns  five  FM  stations 
(WBZ-FM  KYW-FM  WBZA-FM 
KDKA-FM  WOWO-FM).  The 
company  reported  that  it  received 
an  extension  of  time  in  meeting 
equipment  tests,  having  experi- 
enced some  delay  in  obtaining 
crystals.  However,  it  expected  to 
begin  tests  by  Dec.  15. 

Westinghouse  is  installing  con- 
verters and  will  be  on  dual  opera- 
tion at  the  Jan.  1  deadline  for  pro- 
gram operations.  It  intends  to  con- 
tinue on  that  basis  as  long  as  it  is 
permitted.  As  with  other  stations, 
the  company  will  be  unable  to  start 
high  band  broadcasting  in  full 
transmitter  power  or  authorized 
antenna  height  but  expects  to 
reach  its  assignments  within  six 
months. 


Nary  Promoted 

E.  R.  NARY,  veteran  of  30  years 
sei'vice  with  Westinghouse  Electric 
Corp.,  and  lately  manager  of  manu- 
facturing for  Baltimore  divisions, 
has  been  appointed  assistant  to 
Westinghouse  Vice  President 
Walter  Evans.  He  will  be  con- 
cerned with  operations  of  the  in- 
dustrial electronics  and  x-ray  di- 
visions in  Baltimore  and  the  home 
radio  division  at  Sunbury,  Pa. 


284th  for  Mutual 

KGCX  Sidney,  Mont.,  1000  w  on 
1480  kc,  joins  Mutual  Dec.  20  as 
the  network's  284th  outlet. 


TAKING  HEART  from  House 
passage  of  the  Hobbs  anti-rack- 
eteering bill  (HR-32)  Wednesday, 
despite  stiff  opposition  from  labor 
forces,  Chairman  Clarence  F.  Lea 
(D-Cal.)  of  the  House  Interstate 
&  Foreign  Commerce  Committee 
this  week  plans  to  report  out  his 
bill  (HR-4737)  to  curb  James 
Caesar  Petrillo's  activities  in 
broadcasting. 

Returning  Dec.  9  from  Paris, 
where  he  was  a  guest  on  the  first 
TWA  Washington-Paris  flight,  Rep. 
Lea  called  a  subcommittee  meeting 
last  Thursday  to  work  on  strength- 
ening his  bill  [Broadcastiing,  Dec. 
10].  Although  House  action  before 
Christmas  recess  isn't  likely,  in 
view  of  President  Truman's  urgent 
request  for  authority  to  set  up 
fact-finding  boards  in  labor  dis- 
putes, Mr.  Lea  said  he  hoped  to 
report  out  HR-4737  this  week. 
Congress  plans  to  recess  on  Friday, 
returning  about  Jan.  3. 

Tests  on  labor  legislation  in  the 
House  last  week  left  both  sides 
claiming  victories  when  the  Rules 
Committee  presented  rules  to  bring 
up  the  May-Arends  bill  (HR- 
3937)  to  repeal  the  Smith-Connally 
Act  and  abolish  the  National  La- 
bor Relations  Board,  and  the  Hobbs 
bill  (HR-32)  to  include  labor 
unions  in  the  anti-racketeering  law. 
The  May-Arends  bill  rule  was  de- 
feated Tuesday  20-182. 


On  Wednesday,  however,  the 
House  by  an  overwhelming  voice 
vote,  adopted  the  rule  to  bring  up 
the  Hobbs  bill.  House  leaders  indi- 
cated the  Hobbs  bill  would  not  be 
taken  up,  however,  until  after  Con- 
gress had  acted  on  the  President's 
fact-finding  legislation.  At  his  news 
conference  Wednesday  the  Presi- 
dent expressed  hope  that  the  bill 
would  be  passed  by  Christmas. 
Leaders  of  Congress  were  not  so 
optimistic. 

Proponents  of  the  Lea  bill  to  curb 
Mr.  Petrillo's  hold  over  broadcast- 
ing were  heartened  at  the  over- 
whelming vote  on  the  Hobbs  bill 
rule.  It  indicated,  they  pointed 
out,  that  the  House  is  eager  to 
protect  legitimate  business  and  or- 
ganizations from  labor  racketeers. 
A  similar  bill  passed  the  House  in 
1943  but  died  in  the  Senate. 


Craig  Board  Member 

EDWIN  W.  CRAIG,  vice  president 
of  WSM  Nashville,  and  president 
of  the  National  Life  and  Accident 
Insurance  Co.,  Nashville,  last 
Wednesday  was  elected  a  member 
of  the  board  of  directors  of  the 
Institute  of  Life  Insurance.  At 
meeting  held  at  the  Waldorf-As- 
toria, New  York,  public  relations 
were  termed  ;'a  major  function  of 
top  executives." 


:  Leo 

CrARtL 


"Ifs  your  cooking  again!  Why  don't  you  get 
your  recipes  from  WJWs  'Woman's  Page'?" 


People  never  get  SICK  of  listening  to  WJW  because  we  follow  tested 
RECIPES  in  programming.  That's  why  mornings  and  afternoons 
throughout  the  week  .  .  .  Monday  through  Friday  .  .  .  WJW  delivers 
more  daytime  dialers  per  dollar  in  Cleveland  than  any  other  station. 


SROADCASTING    •  Telecasting 


December  17,  1945    •    Page  93 


Nearly 
2,000,000 
Listeners 

.  .  .  more  people  than  live  in  the 
entire  state  of  Rhode  Island!  Day 
and  night  WLAW  sells  to  these 
residents  of  Industrial  New  Eng- 
land— a  responsive  market  where 
annual  retail  sales  alone  approxi- 
mate $650,000,000. 

WLAW 

LAWRENCE,  MASS. 

5000  WATTS  680  Kc. 

Basic  Station 
American  Broadcasting  Co. 
NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


is  quick  and  easy  when  you're 
staying  at  The  Roosevelt— just 
a  short  stroll  from  key  busi- 
ness centers,  shops,  theatres. 
And  Hilton  service  assures 
your  comfort.  Rooms  with 
Bath  from  $4.50. 

R HOTEL 
OOSEVELT 

Dean  Carpenter,  General  Manager 
Madison  Ave.  at  45th  St.,  New  York. 


;  Other  Hilton  Hotels  Include 
\  Chicago:  The  Stevens;  Dayton: 
i The  Dayton-Biltmore;  Los 
Angeles:  The  Town  House 
C.  N.  Hilton,  President 


DIRECT  ENTRANCE  TO  GRAND  CENTRAL  TERMINAL 


Page  94    •    December  17,  1945 


N.  M.  Case 

{Continued  from  page  18) 

tained  the  license.  In  1935  the  FCC 
wrote  the  college  that  after  read- 
ing the  contract  for  lease  there 
was  "serious  doubt  of  the  legality 
of  the  entire  transaction". 

When  the  station's  license  came 
up  for  renewal  the  FCC  designated 
it  for  hearing.  Meanwhile  the  col- 
lege contracted  to  sell  KOB  to  Al- 
buquerque Broadcasting  Co.,  head- 
ed by  T.  M.  Pepperday,  also  presi- 
dent of  the  Journal  Co.  The  FCC 
granted  consent  to  transfer  in 
June  1936. 

Contract  Terms 

Under  terms  of  the  sale  contract 
the  college  was  to  have  been  given 
one  hour  daily,  non-cumulative 
time,  a  half -hour  before  6  p.m.  and 
the  other  half-hour  after  6  p.m., 
particular  broadcast  time  to  be  se- 
lected at  the  option  of  the  college. 
Another  clause  in  the  contract, 
however,  provided  that  licensee 
would  have  complete  control  of  op- 
eration and  unlimited  supervision 
of  programs. 

On  June  30,  1945,  the  college 
regents  transmitted  a  demand  to 
KOB  for  these  periods:  8:30-9  p.m. 
daily  except  Monday  and  Thurs- 
day; 5:30-45  p.m.  daily  except  Sun- 
day; 10-10:30  a.m.  Sunday  in  ad- 
dition to  2V2  hours  per  week  al- 
ready being  utilized  under  the  sale 
contract. 

KOB,  through  Pierson  &  Ball, 
filed  complaint  in  the  New  Mexico 
Federal  District  Court  for  declara- 
tory judgment  charging  (1)  the 
station  could  not  legally  accede  to 
the  demands,  and  (2)  the  contract 
did  not  give  the  college  the  right 
to  make  demands. 

Holding  that  there  was  no  "genu- 
ine issue"  as  to  material  facts  and 
no  controversial  question,  the  court 
issued  the  following  declaratory 
judgment: 

1.  That  the  demand  of  the  defendant, 
dated  June  30,  1945,  for  the  scheduling 
of  its  programs  for  specific  time  was 
rightfully  refused  by  the  plaintiff;  that 
under  the  Federal  Communications  Act 
of  1934,  .as  amended,  and  under  the 
rules  and  regulations,  restrictions  and 
conditions  made  and  imposed  upon  the 
plaintiff  by  the  FCC,  the  plaintiff  has 
the  sole  and  exclusive  right  and  duty 
to  exercise  its  independent  judgment 
and  discretion  to  control,  supervise,  and 
direct  the  use  and  operation  of  Station 
KOB  in  the  interest  of  the  listening 
public  and  to  choose  and  select  pro- 
grams and  allocate  time  for  the  broad- 
cast of  programs  which  will  best  serve 
the  interests  of  the  listening  public, 
and  is  prohibited  by  law  from  assigning 
said  right  or  delegating  the  said  duties 
voluntarily  or  involuntarily,  directly  or 
indirectly,  to  any  person  or  party,  in- 
cluding the  defendant. 

2.  Th^t  the  plaintiff  under  its  license 
from  the  FCC  is  obligated  to  broadcast 
under  the  rules,  regulations,  terms  and 
restrictions  imposed  upon  it  by  the  FCC, 
snd  that  had  the  plaintiff  acceded  to 
the  demand  of  the  defendant  for  spe- 
cif o  time  as  set  forth  in  said  demand 
under  date  of  June  30,  1945,  the  plain- 
tiff wou'd  have  violated  its  duties  un- 
der its  license. 

3.  That  the  defendant  is  without 
right  imder  the  contract  annexed  to 
Dlaintiff's  complaint  and  marked  "Ex- 
hibit A"  to  reauire  the  plaintiff  to  turn 
over  anv  period  or  periods  of  time  the 
defendant  elects  to  demand  without 
furnishing  advance  information  on  the 
orosram  to  he  broadcast  and  without 
recognising  that  it  l<s  the  sole  right  and 
dutv  of  the  n'aintiff  under  its  license 
from  the  FCC  to  exercise  its  independ- 


LEGION  of  Merit  is  presented  Col. 
Edward  M.  Kirby  (1)  by  Maj.  Gen. 
Alexander  Surles  at  the  War  Dept. 
Col.  Kirby  was  cited  for  "excep- 
tionally meritorious  conduct  in  the 
performance  of  outstanding  serv- 
ices as  chief,  Radio  Branch,  War 
Dept.  Bureau  of  Public  Relations, 
from  May  1942  to  Sept.  1945."  He 
is  now  public  relations  counselor 
in  New  York  and  Washington. 


Western 
Workers 


Electric 
Ask  Aid 


Sympathy  Strike  of  Telephone 
Union  Members  Possible 

POSSIBILITY  of  a  sympathy 
strike  speading  among  members  of 
the  National  Federation  of  Tele- 
phone Workers  was  seen  last  week 
as  Western  Electric  Employes 
Assn.,  representing  16,000  Western 
Electric  Co.  workers  in  New  York 
and  New  Jersey,  enlisted  NFTW's 
support  after  rejecting  a  renewed 
company  offer  for  a  15%  wage  in- 
crease. 

WEE  A  members  voted  Nov.  28  to 
strike  unless  their  demands  for 
20%  raises  were  met.  Last  week 
WEEA  solicited  help  of  NFTW 
with  which  it  is  allied,  and  forth- 
with Joseph  A.  Beirne,  NFTW 
president,  sent  a  telegram  from 
his  Washington,  D.  C,  headauar- 
ters  to  C.  G.  Stoll,  Western  Elec- 
tric Co.  m-esident,  requesting  a 
meeting.  Much  hinged  on  the  out- 
come of  the  meeting,  which  was 
still  in  progress  as  Broadcasting 
went  to  press. 

The  company  announced  its  ren- 
resentative  at  the  meeting  would 
be  Stanley  Bracken,  vice  president 
in  charge  of  manufacturing,  and 
not  President  Stoll.  Union  repre- 
sentatives were  Mr.  Beirne,  Frank 
J.  Fitzsimmons,  president  of 
WEEA,  and  Henr"  Maver,  New 
York  attor  nev  for  the  union. 

Under  its  own  rules  the  telephone 
workers  union  will  make  an  effort 
to  settle  the  differences  before  cas- 
ing sympathv  strikes  among  its  47 
locals  and  250,000  workers. 


R.  C.  OSTRANDER,  former  sales  man- 
ager of  KPPY  Spokane,  has  joined 
Cline  Advertising  Service,  Boise,  Ida., 
as  account  executive. 


ent  judgment  as  to  the  time  when  de- 
fendant's programs  shall  be  scheduled 
and  broadcast  in  the  interest  of  the  lis- 
tening public. 

4.  Any  party  may  at  any  time  here- 
after apply  for  consequential  relief 
herein  in  accordance  with  the  terms  of 
the  Federal  Declaratory  Judgment  Act 
of  June  14.  1934. 

5.  That  the  plaintiff  recover  its  costs 
in  this  behalf  expended. 


Time  Change 

(Continued  from  page  18) 

there  would  be  no  problem.  Op- 
position to  daylight  time  generally 
comes  from  farm  groups,  boards 
of  education  and  theatrical  inter- 
ests, and  this  opposition  would  be 
loud  if  legislation  were  sought. 

Second  suggestion  is  that  the 
NAB,  ANA  and  AAAA  study  the 
problems  as  a  whole  and  draw  up 
an  integrated  program.  Operation 
of  radio  on  standard  time,  just  as 
railroads  do  in  summer,  has  been 
suggested. 


NAB  Board  on  Record 


Vi! 


NAB  board  last  October  dis- 
cussed the  question  and  went  on 
record  as  favoring  all  efforts  to 
attain  uniformity  in  time. 

With  two  network  affiliate  groups 
now  working  separately  to  arouse 
industry  sentiment,  the  subject  is]t» 
expected  to  remain  alive  during  the  i"1 
winter  after  a  quiescent  four-year|n 
interval. 

Representing  American  affiliates 
at  the  network's  District  2  meet- 
ing in  Detroit  last  week,  besides 
Mr.  Campbell,  were:  Leonard  A. 
Versluis,  Hy  M.  Steed,  WLAV 
Grand  Rapids;  Stanley  R.  Pratt, 
WSOO  Sault  Ste.  Marie;  Harry 
McTigue,  WINN  Louisville;  J.  M 
O'Hara,  WMAN  Mansfield,  0.; 
Jack  Kelly,  WCOL  Columbus;  Wil- 
liam M.  O'Neil,  Lawrence  Webb, 
WJW  Cleveland;  Robert  Sampson,  w 
WSAI  Cincinnati;  Howard  Lane 
Marshall  Field  stations;  Artfl-M 
Shawd,  WTOL  Toledo;  Marshall  |e, 
L.  Rosene,  WSAZ  Huntington,  W.f111 
Va.;  Hugh  A.  Giesel,  WBCM  Bayi 
City,  Mich.;  Ford  Billings,  WHOT1 
South  Bend;  John  R.  Atkinson,^ 
WHBV  Anderson,  Ind.;  Robert  T. 
Mason,  WMRN  Marion,  O.;  How- 
ard Loeb,  WFDF  Flint;  Herman 
Radner,  WIBM  Jackson;  Fred  W. 
Wagenvoord,  WJIM  Lansing;  Phil 
Wood,  WFMJ  Youngstown;  Dan  E 
Jayne,  E.  P.  Mills,  WELL  Battle 
Creek;  J.  P.  Williams,  WING  Day- 
ton; Adna  Karns,  WIZE  Spring- 
field; C.  Bruce  McConnell,  Rob 
ert  E.  Bausman,  WISH  Indian- 
apolis; George  Smith,  WWVA 
Wheeling;  S.  Bernard  Berk. 
WAKR  Akron;  Mark  Woods,  John 
H.  Norton  Jr.,  Otto  Brandt,  Archie 
Grinalds,  Ted  Oberfelter,  Amer- 
ican network. 


Marshall  Field  First 


MARSHALL  FIELD  &  Co.,  Chi 
cago,  holds  top  priority  for  tele- 
vision equipment  for  intrastore 
use  manufactured  by  General  Elec- 
tric, George  S.  Peterson,  districtlj^ 
manager  for  GE  electronics  de- 
partment revealed  last  Thursday. 
During  the  war  General  Electric 
adopted  a  plan  of  accepting  orders 
for  postwar  television  installation 
and  Marshall  Field  was  first  to 
enter  into  a  contract.  Store  officials 
said  no  detailed  plans  for  intra- 
store video  have  been  made  yet, 
but  they  indicated  interest  in  the  eai"' 
media  as  a  sales  tool. 


BROADCASTING    •  Telecasting 


f 


i^ROMINENT  agency  executives  at  the  annual  meet- 
fig  of  the  American  Assn.  of  Advertising  Agencies 
ptuncil,  held  Dec.  11  in  Chicago,  included  (1  to  r): 
Arthur  R.  Mogge,  vice  chairman  of  the  Central  Com- 


mittee; Fred  R.  Gamble,  A  AAA  president;  Richard 
Compton,  A  AAA  chairman;  Fairfax  Cone,  chairman 
of  Central  Committee;  Sid  Wells,  AAA  A  secretary; 
Hugh  Feltis,  BMB  president. 


Whan  Survey 

(Continued  from  page  18) 

}i>ned  agreed  on  any  one  sugges- 
iji  >n  for  the  improvement  of  radio 
[]<  rvice,  though  77  different  items 
tvire  mentioned  by  one  or  more  of 
iHe  5,276  persons  answering  the 
Lplestion. 

L  iFour  out  of  10  answered  "yes" 
fivhen  asked  if  some  announcements 
Uinoy  them,  but  there  was  little 
[agreement.  No  more  than  1.7%  of 
Lille  women  agreed  on  any  single 
ijommercial  as  annoying  and  no 
i  nore  than  1.8%  of  the  men  agreed. 

I  Asked  to  name  specific  commer- 
L  ial  announcements,  the  following 
jrvere  found  most  annoying,  in  this 
|sirder:  Rinso  White,  Lucky  Strike, 
|  lifebuoy,  Super  Suds,  Whizz,  Den- 
pyne,  Carter's  pills,  Staley's  Pig 
iamma,  Nutrena,  Oxydol,  Helz- 
[,ierg's,  Pepsodent,  Duz,  Lady  Es- 
ther, Pepsi  Cola,  B.  C.  Headache, 
j!wan,  Philip  Morris,  Sweetheart 
ard.  Highest  percentage  figure  was 

jk$%  of  annoyed  women  listeners 
n'vlio  mentioned   Rinso   White,  or 
;  .7%  of  all  women  listeners. 
E  By  types,   those   who  objected 
[mentioned,  in  order:  Singing  com- 
mercials;  liquor,  wine  or  beer;  "all 
kommercials";      soap  advertise- 
[-itfents;   serial  stories,  "too  many 
ommercials";  patent  medicine;  to- 
bacco ;    transcribed    commercials ; 
itamins;  jazz  music.  Highest  perc- 
entage figure  was  3.3%   of  an- 
loyed  women  listeners,  or  1.3%  of 
.11  women  listeners,  who  mentioned 
inging  commercials. 

Of  Kansas  farm  families,  42.9% 
are  having  reception  difficulties 
vith  stations  heard  regularlv;  fig- 
ire  for  village  families  is  39.3%, 
or  urban  families  30.9  %.  Having 
no  difficulty  are  34.2%  of  farm 
'amilies,  38.5%  of  villaere  families 
vnd  50.5%  of  urban  families.  Re- 
torting they  haven't  noticed  recep- 
ion  difficulty  with  stations  heard 
•egularly  were  22.9%  of  farm 
amilies,  22.2%  of  village  families 
and  18.6%  of  urban  families. 

I I  The  survey  points  out  that  at 
•east  one-fourth  of  tfie  state  in  day- 
jjme  and  one-half  the  state  in 
lighttime  lies  outside  the  primary 
ervice  area  of  any  station.  No 
lear-channel  station  of  any  type 

within  Kansas  and  the  nearest 
lear  is  in  a  different  time  zone. 


New  Allocation  Plan  Draws 
Full  Support,  Young  Declares 


AS  A  RESULT  of  wartime  results, 
advertising  has  become  an  instru- 
ment for  social  as  well  as  private 
ends  in  peacetime,  James  W. 
Young,  chairman  of  the  AAAA 
Council,  declared  at  the  Advertis- 
ing Council's  annual  meeting  in 
Chicago  Tuesday. 

Mr.  Young  was  prevented  from 
attending  by  illness.  His  speech 
was  read  by  Charles  G.  Mortimer, 
advertising  director,  of  General 
Foods  and  chairman  of  the  AAAA 
Executive  Committee. 

First  major  project  outside  of 
Government  for  the  council  came 
from  the  National  Safety  Council 
of  Chicago,  which  enlisted  its  help 
in  "making  a  fullscale  attack  on 
the  frightful  death  rate  from  pre- 
ventable accidents." 

Treasury  Assignment 

"The  Advertising  Council  is  un- 
derway," Mr.  Young  asserted. 
"Our  first  big  assignment  has  come 
from  Secretary  of  the  Treasury 
Vinson  who  has  asked  us  to  take 
over  completely  the  direction  of 
promotion  for  the  Treasury's  long 
range  program  of  peacetime  bond 
selling." 

Three  important  lessons  were 
learned  by  advertising  agencies  as 
a  result  of  war  experience,  he  said 
He  described  them  as  power  of 
vertising  when  all  its  forces  com 
bine;  its  effectiveness  in  solving 
important  national  problems; 
knowledge  that  for  business,  as  for 
an  individual,  best  public  relations 
is  public  service. 

Single  exception  to  the  last  ex- 
ample, he  declared,  is  network 
broadcasting.  "In  this  form  the  ad- 
vertiser becomes  a  producer  of  the 
medium  itself,  and  as  such  he  ac- 
quires some  of  the  responsibilities 
and  interest  of  a  medium  owner. 
The  public  standing  and  goodwill 
of  the  medium  is  in  his  hands." 

Mr.  Young  said  the  council  has 
asked  advertisers  to  support  it  with 
a  continuation  of  a  modified  version 
of  the  wartime  allocation  plan,  and 
that  "the  response  is  overwhelm- 
ingly favorable." 

Mr.  Mortimer  said  the  radio  ad- 


vertiser's job  is  to  sell  both  his 
company  and  his  products  and  the 
part  both  play  in  serving  the 
public. 

"Advertising  which  performs  a 
public  service  will  enable  the  ad- 
vertiser to  sell  more  products,"  he 
declared,  and  cited  programs  im- 
proving public  health  and  housing 
as  examples. 

Richard  Compton,  chairman  of 
AAAA,  said  advertising  had  helped 
to  preserve  Government  during  the 
war  and  that  its  job  today  was  to 
preserve  industry.  Afternoon  ses- 
sion of  radio  and  media  panel  with 
Otto  Stadelman,  vice-president  of 
Needham,  Louis  &  Brorby  as  chair- 
man, discussed  the  Chicago  radio 
situation. 

Ray  Jones,  executive  chairman 
of  Chicago  AFRA,  told  members 
Chicago  radio  employed  more  peo- 
ple today  than  in  1938.  He  said, 
"It  is  only  natural  for  good  radio 
talent  to  gravitate  to  New  York 
and  Hollywood  where  both  salary 
and  opportunities  are  greater." 

Fairfax  Cone,  of  Foote,  Cone  & 
Belding,  presided  over  the  meeting 
as  chairman. 


CAB  CHANGES  PLAN 
ld    OF  ADMINISTRATION 

GLEN  BANNERMAN,  president 
and  general  manager  of  the  Ca- 
nadian Assn.  of  Broadcasters,  will 
not  be  reappointed  when  his  cur- 
rent term  ends  Feb.  28,  after  five 
years  as  the  first  paid  CAB  presi- 
dent. CAB  is  returning  to  its  for- 
mer system  of  honorary  president 
and  permanent  secretariat.  Officials 
gave  no  explanation  of  the  change. 

During  Mr.  Bannerman's  tenure 
CAB  adopted  the  ethics  code; 
standardized  stations  rate  struc- 
tures; developed  standard  method 
of  measuring  coverage,  resulting  in 
formation  of  the  Bureau  of  Broad- 
cast Measurement;  developed  bet- 
ter relations  among  industry  ele- 
ments, and  brought  closer  relations 
with  U.  S.  broadcasters  through 
NAB. 


IN  SHARP 
FOCUS 


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tie  WSAV 


NBC 


WSAV 

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ROADCASTING    •  Telecasting 


Effectively 


WJHP 


JOHN  H.  PERRY  ASSOCIATES 


CARRYING  ALL  CBS  MAJOR  PROGRAMS 


M  i  :  V  ) 
THROUGHOUT  J 

the  tpjjpnr^ 


Folks 
Turn  First  to— 


WWL 

NEW  ORLEANS 


50,000  Watts 
Clear  Channel 


BMB  Study  Ready 

BMB  TECHNICAL  Research 
Committee  has  approved  bids 
on  editing,  coding-,  tabulating 
and  mailing  for  the  first  bu- 
reau study  as  submitted  by 
Industrial  Surveys  Co.  and 
Reuben  H.  Donnelly  Corp., 
and  has  recommended  their 
acceptance  by  the  BMB  board. 
Committee  authorized  the 
BMB  staff  to  proceed  with  the 
completion  of  details  on  the 
proposed  contracts,  prior  to 
board  action. 


NAB  Group  Plans 
Study  of  Standards 

Proposed  Revisions  on  Agenda 
For  Code  Committee  Meet 

REVISION  of  the  NAB  Standards 
of  Practice,  drawn  up  at  the  Aug. 
6-7  NAB  Board  of  Directors  meet- 
ing, will  be  considered  Dec.  17-18 
by  the  NAB  Code  Committee,  meet- 
ing at  the  Palmer  House,  Chicago. 

Up  for  argument  will  be  pro- 
posals to  revise  the  standards  gov- 
erning news  broadcasting.  Proposed 
are  further  restrictions  on  adver- 
tising copy  in  five-minute  news 
broadcasts,  fixing  the  limit  at  75 
seconds.  E.  R.  Vadeboncoeur,  vice 
president  of  WSYR  Syracuse  and 
chairman  of  the  NAB  Radio  News 
Committee,  will  offer  committee 
views  on  news  standards  along 
with  ideas  he  has  developed  in  his 
experience  as  a  newscaster  and 
commentator. 

Recommendations  to  the  NAB 
board  will  be  considered,  especially 
in  connection  with  exceptions  to  the 
Standards  of  Practice  section  cov- 
ering commercial  programs  and 
length  of  commercial  portion,  in- 
cluding participation  programs.  A 
recommendation  may  be  made  on 
five-minute  newscasts.  Also  up  for 
discussion  will  be  reports  of  the 
Small  Market  Stations  Committee 
and  the  Sales  Managers  Executive 
Committee. 

Hitchhiker  and  cowcatcher  plugs 
will  be  considered.  Possible  recom- 
mendations covering  this  subject 
will  be  considered.  Meeting  agenda 
winds  up  with  general  discussion  of 
the  standards  and  suggestions  for 
further  revision. 

Chairman  of  the  committee  is 
Herbert  Hollister,  KANS  Wichita. 
Other  members  are  Edgar  L.  Bill, 
WMBD  Peoria;  Arthur  B.  Church, 
KMBC  Kansas  City;  Henry  P. 
Johnston,  WSGN  Birmingham; 
Merle  S.  Jones,  WOL  Washington ; 
Ed  Yocum,  KGHL  Billings;  Jan 
Schimek,  CBS;  William  S.  Hedges, 
NBC.  Attending  for  the  NAB  head- 
quarters staff  will  be  A.  D.  Willard 
Jr.,  executive  vice  president;  Ed- 
ward M.  Kirby,  public  relations 
counsel;  Willard  D.  Egolf,  special 
counsel.  Board  liaison  committee 
consists  of  Paul  W.  Morency, 
WTIC  Hartford,  chairman;  Hugh 
Terry,  KLZ  Denver;  Campbell  Ar- 
noux,  WTAR  Norfolk. 


RFC  Retains  Surplus  Agents 
But  Plans  Improved  Handling 


SALES  plan  for  war  surplus  radio 
and  electronic  equipment,  which 
Surplus  Property  Administration 
had  threatened  to  revoke,  will  be 
retained  on  a  modified  basis.  Ac- 
tion was  taken  last  week  at  a  con- 
ference between  executives  of  the 
Radio  Manufacturers  Assn.  and 
SPA  along  with  Reconstruction 
Finance  Corp.  RFC  is  U.  S.  sales 
agency  for  surplus  producer  and 
consumer  goods. 

RMA  and  U.  S.  officials  were 
named  members  of  a  joint  commit- 
tee which  will  screen  the  230  man- 
ufacturers now  acting  as  private 
agents  for  RFC.  These  firms  have 
been  warehousing,  inspecting,  re- 
pairing and  selling  radio  equip- 
ment for  RFC,  receiving  a  10% 
sales  commission.  Details  of  the 
agency  contracts  also  will  be  re- 
inspected. 

Danger  of  Dumping 

Revocation  action  was  dropped 
when  RMA  pointed  out  the  danger 
that  large  syndicates  would  obtain 
quantities  of  radio  equipment  and 
dump  it  on  the  market.  RMA  re- 
minded that  the  highly  technical 
items  must  be  handled  by  experts 
and  that  a  government-operated 
sales  system  would  be  inefficient 
and  produce  less  revenue.  Manu- 
facturer agents  now  inspect  and  re- 
pair equipment. 

RFC  had  received  complaints 
that  cities,  civic  agencies  and  vet- 
erans were  having  difficulty  obtain- 
ing surplus  property.  RMA  remind- 
ed that  U.  S.  regulations  actually 
give  such  purchasers  priority  be- 
fore surplus  ever  reaches  manu- 
facturer agents.  Radio  surplus 
has  been  small  thus  far  but  enor- 
mous quantities,  running  into  bil- 
lions, may  be  released  in  the  near 
future. 

Sam  H.  Husbands,  RFC  direc- 
tor, declared  he  favored  continu- 
ance of  the  RFC-industry  program 
on  a  more  efficient  basis. 

Bond  Geddes,  RMA  executive 
vice  president,  presented  the  argu- 
ment for  retention  of  the  agent  con- 
tract plan  in  the  absence  of  A.  S. 
Wells,  Wells-Gardner  Co.,  chair- 
man of  the  RMA  Reconversion 
Committee.  Other  RMA  represen- 
tatives at  the  conference  included: 
M.  F.  Balcom,  Sylvania  Electric 
Products,  RMA  tube  division 
chairman;  Ernest  Searing,  Inter- 
national Resistance  Co.,  parts  di- 
vision; W.  J.  Halligan,  Hallicraft- 
ers  Co.,  set  and  transmitter  divi- 
sions; L.  W.  Teegarden,  RCA;  R. 
B.  Kennett,  Tung-Sol  Lamp  Works; 
J.  G.  Mayer,  Hallicrafters  Co.;  A. 
L.  Milk,  Sylvania  Electric  Prod- 
ucts; J.  J.  Clune,  National  Union 
Radio  Corp.;  E.  H.  Fritschel,  Gen- 
eral Electric  Co.;  Herman  Kriss- 
man,  Belmont  Radio  Corp.;  G.  E. 
Oliver,  P.  B.  Rawley,  Raytheon 
Corp.;  Fred  F.  Ball,  Crosley  Corp.; 
F.  S.  Boland,  Federal  Telephone  & 
Radio   Corp.;   James   D.  Secrest, 


RMA  director  of  publications.  Tak 
ing  part  also  were  Nathan  L.  Sil 
verberg  and  Charles  E.  Cohn,  of 
Standard  Arctutur. 

On  the  joint  committee  represent-  g 
ing    SPA-RFC    are:    Stuart    K.  c 
Barnes,  executive  director,  Office  |a 
of  Defense  Supplies;   R.  C.  Mc 
Curdy,    assistant    director,  SPA 
Electronics  Division;  W.  E.  Vn- 
zicker,   RFC  assistant  treasurer 
G.  A.  Schwarz,  assistant  to  direc- 
tor of  RFC  Office  of  Surplus  Prop- 
erty; C.  F.  Baldwin  Jr.,  executive  eH 
assistant  to  Mr.  Husbands. 

Mr.  Wells  will  appoint  a  commit 
tee  of  five  representing  all  seg 
ments  of  the  radio  industry  to  be 
committee  members.  A  sixth  mem 
ber  will  represent  communications 
interests  which  have  agent  con 
tracts. 


WAJR  Wins  Promotion 
Award  Given  by  Gillette 

(See  picture  on  page  76) 


ii  ■ 

ie. 

is; 

b 

It 

WAJR  Morgantown,  W.  Va.,  gave^i, 
best  local  promotion  to  broadcasts 
of  1945  World  Series,  sponsored 
by  Gillette  Safety  Razor  Co.  onL 
Mutual,    according  to   results   of|  eoj 
contest  in  which  WAJR  received 
first  prize — a  portable  typewriter. 

Additional    merchandise  prizesftIf 
were  awarded  to:  WEBR  WIBX 
WIBC  CKLW  WAZL  WJEJ  WHB 
WIP  WGRC  WHEB  KTHT  WCSC  L" 
WHK  WEIM  CKOC 

Mutual  reports  that  promotion 
activities  of  the  stations,  based  on 
a  kit  provided  by  the  MBS  audi 
ence  promotion  department,  was 
more  consistent  and  showed  higher 
degree  of  showmanship  than  in  pre- 
vious years.  Average  World  Series 
Hooper  rating  of  26.2  was  highest 
ince  1942 


Page  96    •    December  17,  1945 


Westinghouse  Electric 
Makes  5  Appointments 

FIVE    APPOINTMENTS  withinl»les 
the     advertising     department  o 
Westinghouse   Electric  Corp.,1 
Mansfield,    O.,    have    been    made  tel 
as  initial  step  in  preparing  for  ex-' 
tensive  advertising.  Appointments 
include  J.   R.   Clemens,  assistant 
manager  of  appliance  advertising, 
in  charge  of  product  advertising, 
promotion  and  sales  training;  P. 
W.  Endriss,  assistant  manager  of  ted 
appliance  advertising,  in  charge  of  en 
full  line  advertising  programs,  con 
sumer  education  and  the  advertis-'  \ 
ing  and   promotion   of  insecticide  \ 
dispensers;   E.  J.  Hegarty,  man 
ager  of  sales  training,  in  charge 
of  development  of  production,  and  lion 
testing  of  wholesale  and  retail  sales 
training  plans;    K.   A.  Donelson 
operations  manager,  office  manager^ 
of  advertising  department;  and  J 
G.  Baird,  sales  promotion  manager ,Jvel 
in  charge  of  full  line  sales  promo 
tional  activities  for  department  and  er, 
furniture  stores. 

BROADCASTING    •    T  e  I  e  c  a  s  t  i  n  gfeo 


)f  1 


jlMA  Group  Sets 
Satellite  Standard 

\.CTUAL  test  by  a  broadcasting 
tation  of  a  satellite  transmitter 
led  to  the  station  by  a  2  w  FM  re- 
ly  circuit  on  an  ultra-high  fre- 
uency,  using  equipment  developed 
uring  the  war,  is  foreseen  as  a  re- 
mit of  action  taken  last  week  by 
%e  Subcommittee  on  Satellite 
transmitters  of  the  Radio  Manu- 
acturers  Assn. 

Engineering  wrinkles  in  this 
orm  of  unattended  transmitter,  by 
yrhich  coverage  of  standard  broad- 
est stations  could  be  greatly  in- 
reased  with  a  minimum  of  inter- 
erence,  were  worked  out  at  the 
ommittee  meeting  held  in  Phila- 
elphia.  Leading  transmitter  en- 
gineers were  present. 

Three  Bands  Proposed 

Three  bands  are  proposed  for  re- 
ay  signals  to  unattended  satellite 
ransmitters.  These  are  approxi- 
mately 950-960  mc;  1750-2100  mc; 
.650-7000  mc.  Of  these,  the  second 
>and  is  believed  to  be  the  one  most 
)ikely  to  be  selected  by  engineers, 
hough  ultimate  development  of  the 
trt  may  make  the  highest  band 
lesirable. 

Equipment  for  satellite  relays  is 
i^eing  tested  in  the  laboratory  of 
jJme  manufacturer,  but  further  de- 
velopment awaits  field  tests. 
te  Two  sets  of  engineering  stand- 
ards are  proposed.  First  covers  the 
;  satellite  Control  Channel  (SCC), 
■ncluding  high-frequency  transmit- 
1  er  and  high-frequency  receiver  and 
'heir  antennas,  including  the  signal 
letween  the  main  broadcast  station 
'ransmitter  delivered  to  the  satellite 
'  ontrol  transmitter.  Second,  set  of 
'  tandards  covers  the  satellite  broad- 
cast transmitter  itself,  which  picks 
:'up  this  relay  signal  and  rebroad- 
'tasts  it  to  the  listener. 
'■'  These  standards  are  for  guidance 
if  experimenters  at  the  present 
;tate  of  the  art. 

15-20  Mile  Range 

Relay  transmitters  could  be  oper- 
ited  successfully  up  to  15  or  20 
niles  with  only  2  w  power,  using 
lighly  directive  antennas. 

The  committee  felt  that  power  of 
atellite    transmitters  themselves 
hould  come  within  four  ranges: 
',.0-50  w  continuously  variable;  50- 
I  i 50  w;  250-1000  w;  100-5000  w. 

Attending  the  meeting,  held  at 
LiMe    Hotel    Philadelphian,  were: 
j  loward  S.  Frazier,  NAB,  commit- 
ji.ee  chairman;  R.  H.  Lindsay,  West- 
iftfn    Electric;    L.    E.  Littlejohn, 
LffFIL  Philadelphia;  Paul  F.  God- 
;  ey,  Paul  F.  Godley  Co.;  I.  R.  Weir, 
III.  B.  Fancher,  J.  F.  Wilcox,  GE; 
LOjirtis  B.  Plummer,  FCC;  Ogden 
i; 'restholdt,  CBS;  Nils  Oman,  L.  E. 
li Thompson,  J.  M.  Young,  RCA;  E. 
.  Coxey,  E.  M.  Ostlund,  Federal 
elegraph  &  Radio  Corp.;  W.  H. 
irster,  Philco  Co.;  G.  H.  Winter- 
i  ute,  Sperry  Gyroscope  Co.;  Ross 
velle,  WWDC  Washington;  R.  H. 
augherty,  AT&T.  Messrs.  Fan- 
ler,  Wilcox,  Thompson  and  Ost- 
nd  were  guests  of  the  committee. 


Future  of  Shortwave  in  U.S. 
Expected  To  Be  Decided  Soon 


THE  FUTURE  of  international 
shortwave  broadcasting  from  the 
U.  S.  likely  will  be  determined 
shortly,  but  all  indications  point  to 
continued  operation  of  the  nation's 
shortwave  outlets  by  private  licen- 
sees under  State  Dept.  auspices, 
with  the  Government  purchasing 
program  time. 

William  B.  Benton,  assistant 
Secretary  of  State  in  charge  of 
Public  Affairs,  met  in  New  York 
Friday  with  the  seven  licensees  of 
the  country's  36  shortwave  outlets. 
Don  Francisco,  vice  president  of  J. 
Walter  Thompson  Co.  and  former 
director,  Radio  Division,  Office  of 
Coordinator  of  Inter-American  Af- 
fairs, submitted  to  the  licensees  a 
proposal  for  future  operations. 

At  a  conference  of  industry  lead- 
ers with  State  Dept.  officials  Thurs- 
day it  was  learned  that  the  State 
Dept.  feels  this  country  must  take 
all  steps  possible  to  overcome  in 
other  countries  the  distortions  and 
misconceptions  about  America.  Con- 
sidered one  of  the  most  important 
and  potent  media  in  this  program 
of  education  is  radio. 

British  Plans 

Already  Great  Britain  has  an- 
nounced elaborate  plans  for  world- 
wide news  service  and  broadcasts. 
Russia,  likewise,  has  been  stress- 
ing propaganda,  particularly  by 
shortwave  broadcasting. 

How  international  broadcasting 
shall  be  accomplished  still  must  be 


worked  out.  Many  proposals  have 
been  submitted  to  the  State  Dept. 
There  are  divergent  views  as  to 
how  this  medium  shall  be  con- 
trolled, programmed  and  owned. 
One  thing  is  definite.  The  State 
Dept.  has  assembled  enough  evi- 
dence to  convince  its  officials  that 
international  broadcasting  must  be 
continued  "in  the  interests  of  the 
peoples  of  the  United  States". 

The  State  Dept.  hopes  to  carry 
out  its  project  in  a  five-point  pro- 
gram: 

(1)  Through  news  and  feature 
work,  which  can  legitimately  fall 
to  the  State  Dept.  Large  areas  in 
various  parts  of  the  world  are  with- 
out the  regular  news  wire  reports. 
In  these,  State  Dept.  hopes  to  dis- 
seminate news. 

(2)  Through  broadcasting. 

(3)  Through  motion  pictures. 
State  Dept.  proposes  to  supplement 
activities  of  the  film  industry; 
plans  to  produce  some  shorts  to 
augment  private  production. 

(4)  Through  libraries  in  all 
parts  of  the  world.  In.  Italy  there 
is  a  great  demand  for  material  in 
the  U.  S.  library,  now  conducted 
under  State  Dept.  supervision. 

(5)  Through  exchange  of  stu- 
dents; in  1946  State  Dept.  expects 
10,000  students  from  foreign  lands 
to  attend  schools  in  America;  in 
return  10,000  Americans  will  at- 
tend schools  in  other  countries;  by 
1947  the  goal  is  20,000  students.  . 


Bob  Hope  Voted  Best  in  Fame  Poll; 
Allen?  McGee?  Crosby  Tied  for  Second 


UBIQUITOUS  Bob  Hope,  who  for 
the  past  five  years  has  apparently 
amused  more  radio  editors,  col- 
umnists and  critics  than  any  other 
comedian,  has  been  voted  "Cham- 
pion of  Champions"  again  in  Mo- 
tion Picture  '  Daily's  10th  annual 
fame  poll,  it  was  announced 
Dec.  12. 

Hope  not  only  was  voted  the 
highest  program  classification  in 
the  poll — "Champion  of  Cham- 
pions"— but  won  the  choice  of 
America's  best  comedian.  His  Pep- 
sodent  show  was  voted  the  best 
comedy  program  of  1945. 

Winners  in  some  classifications 
are  as  follows,  listed  in  the  order 
of  their  ratings  in  the  poll: 
Champion  of  Champions 

Bob  Hope  (NBC);  Fred  Allen  (NBC). 
Fibber  McGee  and  Molly  (NBC),  Bing 
Crosby  (NBC)  (tied);  Lux  Radio  Thea- 
ter (CBS),  Edgar  Bergen-Charlie  Mc- 
Carthy (NBC)  (tied). 

Most  Promising  Star  of  Tomorrow 

Jack  Smith  (CBS);  Jo  Stafford  (CBS), 
Marlin  Hurt  (CBS)  (tied);  Danny  O'Neil 
(CBS). 

Comedian 

Bob  Hope  (NBC);  Fred  Allen  (NBC): 
Ed  Gardner  (NBC),  Edgar  Bergen- 
Charlie  McCarthy  (NBC)  (tied);  Jack 
Benny  (NBC). 

Comedienne 
Joan  Davis  (CBS);  Fanny  Brice  (CBS); 
Grade  Allen  (NBC). 

Comedy  Team 
Fibber    McGee    and    Molly  (NBC); 
Jimmy  Durante  and  Garry  Moore  (CBS); 


Amos  and  Andy  (NBC),  George  Burns 
and  Gracie  Allen  (NBC)  (tied). 
Master  of  Ceremonies 
Bing  Crosby  (NBC);  Harry  Von  Zell 
(CBS-NBC);  Bob  Hope  (NBC). 

Male  Vocalist  (Popular) 
Bing    Crosby    (NBC);    Dick  Haymes 
(CBS);  Perry  Como  (NBC). 

Male  Vocalist  (Classical) 
John  Charles  Thomas  (NBC);  Nelson 
Eddy  (CBS);  James  Melton  (CBS). 
Female  Vocalist  (Popular) 
Dinah    Shore     (NBC);     Jo  Stafford 
(CBS);  Frances  Langford  (NBC). 
Female  Vocalist  (Classical) 
Gladys    Swarthout     (NBC);  Patrice 
Munsel  (CBS);   Lily  Pons   (guest  per- 
formances). 

Commentator 

H.   V.   Kaltenborn   (NBC);  Raymond 
Swing  (ABC);  Lowell  Thomas  (NBC). 
Sportscaster 
Bill  Stern  (NBC);  Ted  Husing  (CBS); 
Harry  Wismer  (ABC). 

Symphonic  Orchestra 
New    York   Philharmonic  Symphony 
(CBS);  Boston  Symphony  (ABC);  NBC 
Symphony  (NBC). 

Daytime  Program 
Fred  Waring  Show  (NBC);  Breakfast 
Club  (ABC);  House  Party  (CBS). 
Dramatic  Program 
Lux   Radio  Theater  (CBS);  Theater 
Guild  on  the  Air  (ABC);  Textron  Thea- 
ter (Helen  Hayes)  (CBS). 

Comedy  Show 
Bob  Hope  (NBC);  Fibber  McGee  and 
Molly  (NBC);  Fred  Allen  (NBC). 
New  Program  Idea 
Request  Performance   (CBS);  Queen 
For  a  Day  (Mutual). 

Best  News  Job  in  Radio  in  1945 
CBS — For  V-E  Day,  V-J  Day,  Japanese 
surrender    and    President  Roosevelt's 
death. 


4,955,144 
spindles 
spinning 
VICTORY 

...daily  producing  cotton 
cloth  to  wrap  around  the 
world.  Produced  from  "picker 
to  bolt"  in  the  16-county 
WSPA  Primary  Area. 


WSPA 


SPARTANBURG, 
SOUTH  CAROLINA 

Home  of  Camp  Crofl 

5000  watts  Day,  1000  watts  Night 

950  kilocycles,  Reo.  by  Hollingberv 


O  H  °  L 


{ 


THE 
LUCKY  FELLOW, 

HE  HAS  A 
RESERVATION 
AT  THE 


ROADCASTING    •  Telecasting 


December  17,  1945 


Page  97 


i— Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Can  you  announce?  Ad  lib  A-l  Morning 
Alarm  Clock  Show?  Newscast?  Must  be 
sober,  reliable.  Permanent.  $75.00  and 
room.  Give  references.  Box  579,  BROAD- 
CASTING.  

Hammond  Electric  Organist  who  can 
double  as  singer-announcer.  Man  or 
Box  58u,  BROADCASTING. 


Top  flight  newscaster,  network  quality. 
Lioeral   salary,    talent   fees.    Box  581, 

BROADCASTING.  

Salesman  or  woman.  Only  station  in 
city.  If  earning  less  than  $i00.00  weekly 
contact  us.  Box  582,  BROADCASTING. 
Help  wanted — Top  flight  newsman  for 
small  eastern  state  station.  Not  neces- 
sarily interested  in  commentator  but 
man  with  all  around  news  background, 
either  newspaper  or  radio.  Excellent  op- 
portunity. $200.00  per  month  to  start. 
Tell  all  first  letter  accompanied  by 
photo.  Box  591,  BROADCASTING. 
Chief  engineer— With  reasonable  ex- 
perience for  250  watt  station,  south- 
east. Write   details   and  references  to 

Box  594,  BROADCASTING.  

Transmitter  operator — with  first  class 
license  for  local  station,  Central  Atlan- 
tic state.  Good  working  conditions. 
Write  details  to  Box  595,  BROADCAST- 
ING^  

Help  wanted — We  need  man  for  newly 
created  position — director  of  special 
events,  as  part  our  staff  expansion  in 
going  regional.  Should  be  aDle  do  in- 
telligent interviews,  recognize  events 
having  showmanship  possibilities,  and 
do  daily  personality  program.  Will  be 
one  of  most  imporcant  positions  in  our 
station.  Send  personal  details,  experi- 
ence,  recording  to  WGAC,  Augusta,  Ga. 
Announcer — For  commercial  disc  shows 
and  special  events.  Audition  platter  or 
personal  interview  required.  Wire  Bob 
Shack,  Production  Manager,  KFBC. 
Cheyenne. 

Situations  Wanted 

Experience  saves!  We  handle  that  sta- 
tion you  have  in  mind  from  commence- 
ment of  application  to  completion  of 
operation  after  you  are  "on  the  air".  All 
or  any  part  of  it.  Savings  on  applica- 
tion, construction  and  operation  is  our 
specialty.  Our  experience  is  saving 
money  for  others — let  us  save  money  for 

you.  Box  132,  BROADCASTING.  

Available  immediately,  experienced 
woman's  commentator,  programming, 
continuity.  College  graduate.  Back- 
ground with  network  stations.  Box  538, 

BROADCASTING.  

Chief  engineer  seeks  position  with  pro- 
gressive station.  Experienced  in  all 
phases  of  radio  station  operation,  main- 
tenance and  installation.  Past  employ- 
ers and  associates  testify  to  ability  as 
the  working  kind  of  executive  who  gets 
a  job  done  well.  Box  544.  BROADCAST  - 

ING.   

Young  man,  35  years  of  age,  married, 
desires  position  with  station  contem- 
plating expansion.  Licensed  since  1931. 
Nine  years  at  transmitter  before  enter- 
ing Navy.  Experienced  in  installation 
and  maintenance  of  transmitter  and 
studio  equipment.  Naval  experience  all 
in  materiel,  VHF  and  FM.  Los  Angeles 
preferred.  Box  555.  BROADCASTING. 
Station  manager  or  assistant — 8  years 
actual  experience  programming,  con- 
tinuity, sales  manager,  general  man- 
ager when  inducted.  Age  36,  married. 
Available  1st  January.  Sgt/Major  in 
Army.  Position  must  be  permanent. 
Box  560,  BROADCASTING. 
Veteran  wants  job  as  copy  writer  with 
advertising  agency  or  radio  station.  Spot 
commercials,  news,  music  or  religious 
continuity,  what  have  you.  Midwest, 
especially  Michigan,  preferred.  Refer- 
ences.  Box  561,  BROADCASTING. 
Engineer.  Just  released  from  service. 
Would  like  to  contact  position  in  the 
east.  Technical  school  graduate,  ex- 
perienced in  design,  construction,  main- 
tenance and  FM.  Box  562,  BROAD- 
CASTING^  

Brothers — Veterans.  Experienced  in  radio 
announcing.  Graduates  Radio  Institute 
of  Chicago.  One  had  own  program  on 
station  affiliated  with  American  Forces 
Network.  Work  well  as  team.  Familiar 
with  all  phases  of  radio  entertainment. 
Play  six  musical  instruments.  Available 
short  notice.  Box  563,  BROADCASTING. 

Page  98    •    December  17,  1945 


Situations  Wanted  (Cont'd) 
Radio  operator,  have  second  class  license 
radio  telegraph  and  telephone.  One 
year's  experience  as  telegraph  operator — 
very  little  experience  at  radio  telephone. 
Ex-Merchant  Marine  officer.  Willing  to 
go  anywhere.  Box  573,  BROADCAST- 
ING^  

Commercial  manager.  Desire  change. 
Discharged  veteran  with  newspaper  and 
radio  advertising  sales  experience.  Best 
of  references.  Sales  record  speaks  for 
itself.  Invite  interview  and  investiga- 
tion. Minimum  compensation  $6,000.  I 
prove  my  statements.  Box  576,  BROAD- 
CASTING.  

Veteran  New  York  announcer — Producer 
must  move  south  or  west  due  to  wife's 
health.  Current  contract  expires  Jan.  1. 
Wire  collect  for  particulars.  Box  577, 
BROADCASTING.  

Ex-Navy  lieut.  desires  position  to  start 
radio  career.  Called  to  active  duty  upon 
graduation  Northwestern  University. 
Studied  Medill  School  of  Journalism. 
Age  26,  married.  Can  write  news,  pro- 
motion or  publicity.  Excellent  knowl- 
edge popular  music  slots  me  as  poten- 
tial disc  jockey  or  transcription  music 
man.  Prefer  NYC,  California,  or  Ari- 
zona. Available  NYC  interview  now. 
Here's  a  young,  ambitious,  sober  man 
who  is  anxiously  seeking  a  start  in  ra- 
dio for  himself  and  security  for  his 
family.  Box  583,  BROADCASTING. 

Announcer,  2  years  experience  on  staff 
work.  Desires  permanent  position.  Spe- 
cializing in  news,  special  events  and 
dramatics.   Box   584,  BROADCASTING. 

Available  January  first.  Program  direc- 
tor-assistant manager.  Ten  years  ex- 
perience. Announcing,  news,  staff  man- 
agement, NBC-MBS  traffic,  production, 
music,  all  phases.  Now  employed  but 
wish  to  make  change  since  present  job 
offers  no  further  advancement.  All  de- 
tails first  letter.  Best  references.  Box 
585,  BROADCASTING.  Present  employ- 
ers know  of  this  ad. 

Promotion:  Veteran,  27,  B.S.  degree, 
married.  Eight  years  newspaper  experi- 
ence, including  publicity  and  advertis- 
ing copy;  some  radio  copy.  Desire  con- 
nection with  station,  agency.  Executive 
ability,  supervised  Army  section  of  25 
men.  Now  in  east.  Box  587,  BROAD- 
CASTING^  

Announcer — Now  employed  network  af- 
filiate. Specialty  news,  sports,  commer- 
cial announcing.  Control  board  experi- 
ence, platter  shows.  Available  two 
weeks.  Box  588,  BROADCASTING. 

Sports  column,  play-by-play:  Honor- 
ably discharged  volunteer  arnbulance 
driver.  Previous  two  years  commercial 
announcing,  sportscasting  basic  net- 
work spot.  Essential  background  and 
connections  for  building  fast-moving, 
enlightening  sports  entertainment. 
Michigan  A.B.;  transcription  available; 
excellent  recommendations.  Will  go 
anywhere.  Box  589,  BROADCASTING. 

Talented,  dependable  young  man  with 
one  year  copywriting  experience.  Third 
license,  expecting  to  get  first  soon. 
Some  announcing  experience.  Prefer 
southeast,  but  will  consider  all  offers. 
Box  592,  BROADCASTING.  

Experienced  announcer  available  Janu- 
ary 1st.  Presently  employed  as  chief  an- 
nouncer. Desire  change  to  metropolitan 
market.  Six  years  experience  in  news, 
special  events,  sports  color,  and  commer- 
cials. Highest  references.  Box  593, 
BROADCASTING.  

Announcer- writer:  Served  abroad  Amer- 
ican Red  Cross.  Two  years  commercial 
announcer,  writer  at  5000  watt  basis 
NBC  station.  College  degree,  excellent 
references,  voice  TX.  Available  immedi- 
ately.  Box  590,  BROADCASTING. 

Newswise?  Pep  up  sales  with  network 
newsman  in  or  heading  your  news  de- 
partment— writing,  announcing  news 
and  special  events.  2^4  years  NBC  plus 
four  years  small  stations — spells  experi- 
enced programming.  Excellent  refer- 
ences.  Box  596,  BROADCASTING. 
Announcer-sportscaster,  MC.  5  years  ex- 
perience 250  watt  to  50,000  watt.  Proven 
ability  and  voice.  Production  experi- 
ence, news,  sports,  ad  lib,  straight  live 
shows  a  specialty.  Interested  in  your 
offer.  Box  597,  BROADCASTING. 


Situations  Wanted  (Cont'd) 

Former  station  manager,  just  back  from 
two  years  in  tire  Pacific,  seeks  oppor- 
tunity at  station  in  small  or  medium- 
sized  community.  Management,  pro- 
duction, programming,  scripts.  Write 
Box  571,  BROADCASTING.  

P.  I.  Stations,  available  soon,  fully  ex- 
perienced mail-pull  announcer,  MC  for 
one  of  the  best  known  hillbilly  shows 
in  country.  Also  sports,  news  and  staff 
work.  5  years  experience.  25  years  old. 
Would  like  to  help  boost  your  mail  and 
make  permanent  position  for  myself. 
Box  598,  BROADCASTING.  

New  and  expanding  stations  build  audi- 
ences. Announcer-producer-copywriter 
now  available,  thoroughly  experienced 
in  all  phases  radio,  including  program- 
ming. Restricted  permit.  Best  references. 
Employed  network  affiliate.  Confidential. 
Box  599,  BROADCASTING.  

Commercial  manager  of  1000  watt,  CBS 
affiliate,  desires  commercial  manager  or 
station  manager  position.  Six  years  ex- 
perience.  Box  600,  BROADCASTING. 

Announcer,  24,  married,  college  gradu- 
ate, two  years  experience  at  leading  50 
kilowatt  stations.  Can  write,  direct  and 
produce.  Easy  going,  ea'sy  talking  sort  of 
soul  looking  for  a  permanent  job  in  a 
busy  esfetern  station.  Transcription  on 
request.  Box  601,  BROADCASTING. 
Lonely?  Experienced  announcer  with 
college  degree  and  smooth  delivery 
wishes  to  correspond  with  progressive 
program  director.  Object— permanent 
position  with  advancement  possibilities. 

Box  602,  BROADCASTING.  

Former  executive  in  station  represen- 
tative organization  available.  Unusual 
background  in  radio  and  advertising 
over  past  22  years.  Network  sales,  agen- 
cy radio  director,  spot  and  program 
sales.  Also,  six  years  with  leading  pub- 
lication selling  space.  Age  48,  good  per- 
sonality. Excellently  qualified  for  sales 
connection  in  radio,  agency  radio  or 
account  work.  Box  603,  BROADCAST- 
ING^^  

Veteran,  single.  First  class  radiotele- 
phone license.  Three  years  transmitter 
experience,  including  standard  and  FM 
transmitters.  Handle  remotes,  record- 
ings, master  control  and  studio  shows. 
Two  years  college.  Louis  Halpern,  807 
North  Third  St.,  Phoenix,  Arizona. 
Naval  officer  (electronic  specialist) 
available  Jan.  1  for  position  as  trans- 
mitter engineer.  Navy  experience  to  50 
kw.  AM  or  FM.  Consider  any  location 
for  good  position.  L.  J.  Kraehmer,  8311 
S.  Carpenter  St.,  Chicago  20,  Illinois. 
Program  director  or  topnotch  announc- 
er.  9  yeare  experience.  31,  family  man. 
Seek  permanent  association.  $60.00  to 
start.  Being  replaced  by  returning  vet- 
eran.   Charles    Haaser,    44    Main  St., 

Wethersfleld,  Conn.  

First  class  radiotelephone  license.  Ama- 
teur W5JLT.  Three  years  Navy  radio 
technician  program.  Married.  31  years 
old.  Desire  permanent  position  in  south- 
west.  James  W.  Birdsong,  P.   O.  Box 

444,  Mt.  Vernon,  Texas.  

Ambitious  veteran,  25,  with  musical 
and  theatrical  background  desires  posi- 
tion with  future  in  production,  an- 
nouncing or  publicity  department.  Col- 
lege and  army  experience.  Adolph  Trill- 
ing, 104  East  4th  St.,  New  York,  N.  Y. 


Situations  Wanted  (Cont'd) 


SPORTSCASTER— WANTS 
PERMANENT  ENGAGEMENT 

BACKGROUND 
Age — Thirty 
Education — University 
Service — 3V2  Years  Army  Officer 
Experience — Newspaper  Sports- 
writer;  Broadcasting  Interna- 
tional League  Baseball  Games, 
American   League  Hockey 
Games,   Big  Time  Wrestling, 
General  Sports  and  News. 
Should  be  of  interest  to  stations 
who  may  be  thinking  of  vigorously 
entering  sports  field  or  strengthen- 
ing present  organizations. 
A  letter,  wire  or  phone  call,  nam- 
ing an  appointment  at  your  con- 
venience, without  obligation  to  you, 
to  discuss  personally,  will  be  ap- 
preciated. 

Thank  you  for  granting  me  an 
interview. 

BOX  570,  BROADCASTING 


Versatile  copywriter  with  varied  bus! 
ness,  advertising  experience  wants  tc 
join  medium-sized  or  large  agencj 
where  ideas  and  ability  pay.  3l/2  yean 
AAF.  Chicago  preferred.  B.  J.  Gross 
5508  Hyde  Park,  Chicago.  


Experienced  New  York  production  mar 
desires  program  directorship  in  anothei 
town.  Degree  in  radio,  ten  years  in  the 
business.  Wire  collect  for  particulars 
Robert  Mann,  333  Riverside  Drive,  Nev. 
York,  N.  Y. 


Just  got  permanent  shore  duty.  Desire 
to  resume  radio  announcing  at  pro 
gressive  station  immediately.  Experience 
IV2  years  CBS  affiliate.  Familiar  witl 
all  phases  radio  broadcasting.  Will 
travel.  James  Honig,  294  Union  Ave 
Brooklyn,  New  York. 


Engineer-writer.  Dossier  mailed  on  re- 
quest. First  class  license.  12  years  radio 
Six  in  conjunction  press  services.  Mid 
westerner,  29,  married.  Anything,  any 
where,  immediately.  Mario  Wynn,  31 
West  60th,  Los  Angeles. 


Announcer — Ex-Navy  Lt.  with  some  ex 
perience  available  at  once.  Excellent 
voice,  considerable  sales  experience  u 
Writing  ability.  University  graduate 
married,  dependable,  good  appearance 
Ralph  B.  Reid,  P.  O.  Box  489,  Elgin 
Illinois. 


Electronics  engineer,  soon  to  be  re-; 
leased  from  war  work,  invites  consid- 
eration for  filling  permanent,  respon  | 
sible,  engineering  position.  BEE  degree! 
Experience  in  broadcasting  and  UHI*  !cj 
techniques.  Available  February  first1  M 
Address  R.  E.  Patterson,  377  East  Madi-1 
son  Avenue,  Springfield,  Ohio. 


Announcer — Three  years  at  news,  com  4 
mercials,  ad  lib,  family  man;  New  Eng-i 
land  or  New  York;  references.  Box  606;  eco 
BROADCASTING. 


Commercial    manager    available  Feb.i 
experienced,    prefer    commission    onlyi  tai 
Box  607,  BROADCASTING. 


Announcer — 3  years  experience.  30  year^ 
old.  Southeast  only.  Available  immedi- 
ately. Box  614,  BROADCASTING. 


(Continued  on  page  99) 


WANTED 

Manager  for 
Television 
Station 


The  man  we're  looking  for 
will  have  had  several  years 
experience  as  the  manager  of 
a  successful  radio  station  in 
a  large  metropolitan  center. 
He'll  know  programming  .  .  . 
talent  .  .  .  production  —  as 
well  as  the  commercial  and 
management  side  of  broad- 
casting. He'll  be  long  on  en- 
ergy, ideas  and  imagination 
and  probably  very  short  on 
television  experience.  We'll 
supply  that.  For  the  right 
man  this  is  a  ground-floor  op- 
portunity in  a  tremendous 
new  industry.  Write,  outlining 
your  experience  in  detail.  Ne- 
gotiations in  confidence,  if 
you  wish.  Our  organization 
knows  of  this  advertisement. 

BOX  574,  BROADCASTING 


r: 


BROADCASTING    •  Telecastin 


RMA  Discounts  CIO  Hold-back  Claim 


Authorizes  Parts 
Delivery;  Union 
Sees  Wallace 

By  RUFUS  CRATER 

tEPLYING  to  union  charges  that 
iroduction  and  delivery  of  goods 
ire  being  deliberately  held  back  by 
■lectrical    manufacturers,  Radio 
Manufacturers    Assn.  spokesmen 
I  leclared  last  week  they  had  no 
E  vidence  of  any  such  hold-back  and 
jj  lid  not  believe  the  union's  charges. 
Hi  RMA  officials  ascribed  the  delay 
j'n  delivery  of  radios  primarily  to 
JOPA  pricing  delays,  noting  that 
ajjnited  Electrical,  Radio  and  Ma- 
hine  Workers  (CIO),  which  made 


Situations  Wanted  (Cont'd) 


xperience  announcer,  production,  pro- 
motion,  copywriting,   sales.  Promoted, 
lirected  Summer  Theater.  Present  po- 
rtion, costume  jewelry  salesman.  Pres- 
ent earnings  $8000.  Wife  intricate  part 
if  working  program,  but  wants  no  of- 
icial  status.  Wife  finished  pianist,  or- 
;anist,  vocalist,  choral,  glee  club  di- 
XBector.    Experienced    producing  Little 
Theater   Guild   Amateur  Radio  Plays, 
-kxecutive     experience  merchandising 
b kimall   wear,    jewelry,    cosmetics.  Per- 
lifr.-nanency    rather    than    spring  board. 


'Sales  job  wanted  with  good  station. 
":deas  to  sell.  Ability  to  sell  them.  Know 


fears  in  radio.   30  years  old,  married 
nan.  Make  an  offer.  Box  612,  BROAD- 
+3ASTING. 


Commercial  man  of  twenty-five.  Ex- 
perience network  affiliates.  Desires  per- 
nanent  position  station  or  agency. 
References.  Box  610,  BROADCASTING. 


Newscaster — Seeking  permanent  news 
Derth  in  major  market.  14  years  experi- 
mce  in  well  known  stations.  Also,  AFN 
md  BBC.  Honorable  discharge.  Family 
nan.  Experienced  stage,  radio  produc- 
tion. Best  references.  Box  609,  BROAD- 
CASTING. 


Wanted  to  Buy 


Wanted  —  Field  intensity  meter  —  will 
jay  top  price.  Box  586,  BROADCAST- 
ING. 


Drder  letters  for  products  advertised 
m  your  station  may  be  worth  thousands 
if  dollars  to  your  clients,  and  liberal 
jommissions  to  you.  We  are  confiden- 
ial,  exclusive  agents  for  mass  buyers 
>f  mail  order  names.  For  full  particulars 
:ontact — Mr.  Buhl,  S.  D.  Cates  Com- 
pany, 1930  Irving  Park  Road,  Chicago  13, 

:illnols.  

Wanted — New  or  used  recorder  for  16 
nch  discs,  state  make,  type  and  con- 
ation. Box  611,  BROADCASTING. 


For  Sale 


"or  sale— RCA  250-D  250  watt  transmit- 
ter. Purchased  new  1939,  used  two  years. 
iMs  been  kept  in  standby  service.  Best 
!50  watt  ever  made  by  RCA  in  S.  C. 
Jfty.  Box  604,  BROADCASTING. 
itVo  Radiotone  Transcription  turn- 
;ables,    slightly   used,    $250.00.  WNEX, 

Mkcon,  Georgia.  

Cjr  Sale — new  Presto  6-N  recorder  with 
iflcroscope  and  extra  feedscrew  also 
tfied  Presto  85 -E  amp.  Box  546,  BROAD- 
CASTING.  

'or  Sale — Presto  Model  Y  recorder  com- 
plete with  extra  75-A  recording  turn- 
iSbble.    Immediate    delivery.    Box  605, 

3ROADCASTING.  

:  Radiotone  Transcription  Turntables, 
lew  equipment,  $390.00,  WSSV,  Peters- 
burg, Virginia.  

Considering  sale  full  time  regional  sta- 
,lon,  national  network,  low  frequency. 
i  sponsible  principals  only.  Box  608, 
f.  tOADCASTING. 


anted  to  rent,  wire  laying  plow,  ur- 
ntly  needed.  Station  WSPA,  Spartan- 
Ifirg,  8.  C. 


Miscellaneous 


the  charges,  had  in  its  own  state- 
ment put  some  of  the  blame  on 
OPA  slowness.  They  said  set  mak- 
ers could  not  have  started  deliver- 
ies until  late  November,  when  first 
OPA  set  prices  were  issued,  be- 
cause of  OPA  regulations  prohibit- 
ing the  manufacturer  from  ship- 
ping sets  before  he  received  OPA 
prices-. 

Rushing  by  Plane 

Meanwhile,  OPA  late  Friday  an- 
nounced that  parts  manufacturers 
may  deliver  under  old  orders  until 
Jan.  15  at  ceiling  prices  in  effect 
prior  to  Dec.  3,  1946.  Move  was  to 
expedite  parts  delivery  to  set  mak- 
ers, said  OPA. 

Now  manufacturers  are  rushing 
sets  by  airplane  in  an  effort  to 
catch  some  of  the  Christmas  mar- 
ket, the  RMA  spokesmen  declared. 
They  said  they  doubted,  however, 
that  the  manufacturers  would  be 
able  to  catch  much  of  the  holiday 
trade. 

A  UE-CIO  delegation,  putting 
into  effect  a  resolution  adopted 
last  month  by  union  representa- 
tives from  76  cities  [Broadcast- 
ing, Nov.  19],  met  with  Secretary 
of  Commerce  Henry  Wallace  last 
Tuesday  to  present  their  charges 
and  demand  "immediate  investiga- 
tion of  the  electrical  industry." 

The  meeting  with  Secretary  Wal- 
lace preceded  by  two  days  a  strike 
vote  conducted  by  UE-CIO  among 
its  estimated  200,000  members  in 
General  Electric  Co.,  Westing- 
house  Electric  Corp.,  and  General 
Motors  (Electrical  Division)  in 
plants  throughout  the  U.  S.  First 
returns  late  Friday  indicated  over- 
whelming support  for  a  strike. 

Union  officials  previously  agreed 
no  strike  would  be  called  in  1945 
[Broadcasting,  Dec.  10],  explain- 
ing "the  time  for  a  strike,  if  it 
comes,  is  when  such  action  aids 
UE  rather  than  the  companies." 
In  the  conference  with  Secretary 
Wallace,  Albert  J.  Fitzgerald,  UE- 
CIO  general  president,  said  delay 
in  delivery  of  electrical  goods  could 
not  be  fastened  on  the  union  be- 
cause UE-CIO  "has  not  had  strikes 
in  the  electrical  industry." 

UE-CIO  Charges 

UE-CIO  contended  "the  electri- 
cal industry  has  engaged  in  a  de- 
liberate hold-back  of  radios,  wash- 
ing machines,  refrigerators  and 
other  appliances  from  the  Christ- 
mas trade"  because  "for  every  dol- 
lar of  profit  from  products  sold  dur- 
ing 1945,  manufacturers  will  make 
four  times  as  much  in  1946  be- 
cause of  the  repeal  of  the  excess 
profits  tax." 

"In  addition,"  Mr.  Fitzgerald 
said,  "because  of  their  campaign 
to  abolish  OPA  price  ceilings,  elec- 
trical manufacturers  are  holding 
back  their  products  now,  hoping 
to  reap  huge  profits  later." 

RMA  contended  it  is  apparent 
that  although  manufacturers  may 


be  in  a  position  to  profit  by  delay, 
actually  production  was  impossi- 
ble until  late  November.  OPA  Reg- 
ulation 599,  they  noted,  prohibits 
shipment  of  sets  until  OPA  prices 
have  been  issued,  and  requires  the 
manufacturer  to  affix  retail  price 
tags. 

They  pointed  out  that  OPA's 
first  parts  prices  were  issued  two 
months  after  V-J  Day;  that  another 
month  or  six  weeks  were  required 
before  individual  adjustment  were 
secured ;  that  the  formula  for  pric- 
ing sets  was  not  received  until 
Oct.  30,  and  that  the  first  set  prices 
were  issued  the  week  of  Nov.  23. 

"Therefore,"  they  declared,  "ra- 
dio set  makers  could  not  start  de- 
livery until  the  latter  part  of  No- 
vember." 

Fact  that  manufacturers,  now 
that  production  is  possible,  are 
"rushing  sets  by  airplane"  for 
the  Christmas  trade  was  seen  as 
evidence  of  industry's  desire  to  get 
sets  to  the  public  as  quickly  as 
possible. 

Senators  Absent 

UE-CIO  said  union  employes  of 
Westinghouse,  GE,  GM,  and  RCA 
comprised  the  delegation  which 
met  with  Secretary  Wallace.  Sens. 
James  E.  Murray  (D.-Mont.)  and 
James  M.  Mead  (D.-N.Y.)  were 
listed  in  a  union  release  as  attend- 
ing the  meeting,  but  authorities 
later  reported  the  Senators  were 
unable  to  be  present.  Sens.  Mead 
and  Murray  head  the  committees 
which  UE-CIO  asked  to  be  as- 
signed to  the  requested  investiga- 
tion— the  Special  Committee  to 
Investigate  the  National  Defense 
Program  and  the  Senate  Education 
and  Labor  Committees,  respective- 
ly. 

UE  President  Fitzgerald,  re- 
porting on  surveys  he  asserted  the 
union  made  in  several  cities,  said 
results  "prove  beyond  the  question 
of  a  doubt  that  tens  of  thousands 
of  radios,  refrigerators,  electric 
irons  and  other  electrical  appli- 
ances could  have  been  placed  on 
the  market  prior  to  Christmas." 

He  said  "in  numerous  instances 
companies  are  producing  fairly 
rapidly  and  are,  in  many  cases, 
storing  their  products  rather  than 
placing  them  on  the  market."  But 
in  most  cases,  he  declared,  "the 
appliance  manufacturers  have  de- 
liberately held  back  production, 
falsely  blaming  shortage  of  parts 
to  'labor  trouble'  or  conversion  dif- 
ficulties." 


Gifts  for  McNeill 

CHRISTMAS  RUSH  is  on  for  Don 
McNeill  of  American's  Breakfast 
Club  as  postmen  stagger  in  with 
big  sacks  of  gifts  from  thousands 
of  fans.  Accumulation  thus  far  in- 
cludes books,  pens,  glassware, 
money  clips,  cigarette  lighters, 
pastry,  ducks,  turtles,  and  a  three- 
piece  zoot-suit.  Articles  of  value  are 
being  turned  over  to  charity  and 
relief  organizations. 


New  TV  Recording 
Machine  Discussed 

American  Television  Society 
Hears  Report  From  Cuff 

TELEVISION  programming  on 
both  coasts  was  discussed  by  four 
authorities  at  a  monthly  meeting  of 
the  American  Television  Society 
Dec.  13  at  the  Barbizon-Plaza 
Hotel,  New  York. 

Development  of  a  new,  and  as  yet 
unnamed,  machine  to  record,  vis- 
ually and  audibly,  television  pro- 
grams, was  reported  by  Samuel  H. 
Cuff,  general  manager  of  DuMont 
station,  WABD  New  York.  Ma- 
chine records  on  a  16  mm  film. 
One  use  for  it  which  Mr.  Cuff  en- 
visions is  reproduction  of  pro- 
grams for  widespread  distribution 
throughout  the  country. 

Lessons  Learned 

Bob  Emery,  president  of  Tele- 
vision Producers  Assn.  and  tele- 
vision director  of  WOR  New  York, 
summed  up  lessons  he  had  learned 
from  the  Brownstone  Theater  pro- 
ductions. Big  problem,  he  said,  is 
to  find  a  cast  which  knows  both 
radio  and  stage  acting.  "If  you've 
got  good  writers  and  material,  you 
don't  need  complicated  camera 
work,"  he  said. 

Mr.  Landsberg  spoke  of  the 
necessity  of  holding  television  au- 
diences' attention  for  long  periods, 
a  technique  made  possible  by  co- 
ordinated programming. 

The  problem  of  injecting  com- 
mercials into  television  programs 
was  discussed  by  Paul  Mowrey,  di- 
rector of  television  for  American 
Broadcasting  Co. 


ROADCASTING    •  Telecasting 


Benson  &  Rixon  Names 
BENSON  &  RIXON  Co.,  Chicago  clothier, 
has    placed    advertising   account  with 
Sydney  S.  -Lovitt  Co.,  Chicago.  Radio  is 
said  to  be  considered. 

A.  A.  Porter  Resigns 
ARTHUR  A.  PORTER  has  resigned  as 
managing  director  of  Canadian  Insti- 
tute of  Public  Opinion,  a  Gallup  sub- 
sidiary, to  head  research  department  of 
Leo  Burnett  Co.,  Chicago  agency. 

Howard  Joins  Browne 
FRANCIS  HOWARD,  formerly  of  Mer- 
rill Kremer  Inc.,  Memphis,  and  pre- 
viously with  sales  promotion  department 
of  American  in  New  York,  has  joined 
the  copy  department  of  the  Burton 
Browne  Advertising  Agency,  Chicago. 

New  on  WBBM 

TWO  new  public  service  programs  have 
been  added  on  WBBM  Chicago.  "Your 
Chicago"  returned  Dec.  15  3:30-3:45 
p.m.,  presented  in  cooperation  with 
Chicago  Park  District.  "Wake  Uo  and 
Live"  dramatizing  problems  of  Chicago 
needy,  is  aired  with  cooperation  of  200 
social  agencies. 

Pontius  Returns 
DON  PONTIUS,  member  of  Mutual 
Chicago  sales  staff  until  entering  serv- 
ice in  1943,  has  returned  as  successor 
to  Charles  Goodman  in  MBS  Chicago 
co-op  sales.  Goodman  shifts  to  west 
coast  office. 

Joins  Lovitt  Co. 
JAMES    M.    STEINMAN,    owner    of  "I 
Want    a    Home"    show    broadcast  for 
short  time  on  WCFL  Chicago,  has  joined 
Sydney  S.  Lovitt  Co.,  Chicago  agency. 

Vet  Tie-in 

WBT  Charlotte  daily  newspaper  col- 
umn ad  appearing  in  the  Charlotte  Ob- 
server will  be  tied  in  with  a  weekly  15- 
minute  program  entitled  "Veterans 
Available"  as  part  of  the  station's  drive 
to  aid  veteran  employment. 

British  Music 
SERIES  of  recorded  musical  programs 
entitled  "English  Music  Hall,"  designed 
to  give  Americans  vivid  cross-section  of 
British  dance  music  and  specialties, 
starts  on  WNEW  New  York,  6-6:30 
p.m.  on  Dec.  23. 

December  17,  1945     •    Page  99 


NARBA  Parley 

(Continued  from  page  15) 
stations  in  this  country  suffered 
ruinous  interference  largely  from 
Cuban  stations.  In  several  instances 
it  became  necessary  for  the  stations 
to  assist  the  Cuban  licensees 
through  provision  of  consulting  en- 
gineering advice  and  even  of  equip- 
ment. 

The  Cuban  proposal  submitted  at 
Rio  takes  cognizance  of  the  direc- 
tional situation.  The  precise  posi- 
tion of  Cuba  is  not  too  clearly 
projected  in  this  proposal,  but  it  is 
construed  as  an  indication  that 
Cuba  not  only  "demands"  the  du- 
plicated assignments  but  expects 
assistance  from  stations  in  the 
United  States  and  possibly  Canada 
in  the  way  of  equipment  and  instal- 
lation. 

After  setting  forth  its  "demands" 
for  the  score  of  assignments,  the 
Cuban  proposal,  translated  from 
Spanish,  reads: 

Insofar  as  the  use  of  the  said 
channels  requires  expensive  in- 
stallations useful  only  for  the  spe- 
cific frequency  of  the  station  that 
will  use  it,  the  Cuban  Administra- 
tion finds  no  justification  to  com- 
pel its  broadcasting  station  the 
construction  of  such  installation 
unless  the  stations  would  be  pro- 
tected through  Regional  Agree- 
ments or  understandings  with  the 
neighbor  nations  with  which  it 
would  have  to  share  these  chan- 
n  e  1  s,  economically  reasonable 
length  of  time,  against  changes. 

Prior  to  the  Rio  conference,  pro- 
posals had  been  made  for  exten- 
sion of  the  North  American  agree- 
ment, but  Cuba  protested  on  the 
ground  that  she  did  not  have  ade- 
quate facilities  [Broadcasting,  Oct. 
8].  Altogether,  Cuba  asked  for  new 
assignments  on  some  20  additional 
channels,  mainly  below  1000  kc, 
most  of  them  with  power  of  from 
15  to  50  kilowatts.  Canada  had  pro- 
posed a  two-year  extension  of  the 
North  American  Regional  Broad- 
casting Agreement  (NARBA)  and 
the  United  States  a  one-year  exten- 
sion. Cuba  insisted,  however,  upon 
a  new  agreement. 

Little  Chance  of  Unanimity 

During  the  last  fortnight  it  has 
become  evident  that  there  is  little 
chance  of  unanimous  agreement  on 
extension  of  the  treaty  under  its 
present  terms.  As  a  consequence,  it 
has  been  concluded  that  it  would  be 
desirable  to  work  out  a  revision  of 
the  treaty  with  a  view  to  extension 
for  a  normal  five-year  term.  Such 
a  revised  treaty  would  require  rati- 
fication by  the  Senate. 

Thus,  instead  of  naming  an  en- 
gineering delegation,  made  up 
largely  of  FCC  technical  represen- 
tatives for  the  conference,  it  would 
mean  that  President  Truman  would 
be  called  upon  to  appoint  a  formal 
delegation  at  policy  level.  Both  the 
-State  Dept.  and  the  FCC  would  be 
represented  on  the  delegation.  FCC 
Chairman  Paul  A.  Porter  presum- 
ably would  be  an  American  mem- 
ber and  possibly  chairman.  Com- 
missioner E.  K.  Jett,  then  FCC 
chief  engineer,  was  a  top  figure  at 
the  Havana  conference  in  1937  at 

Page  100    •    December  17,  1945 


Eisenhower  Named 

NAMED  last  week  as  a  mem- 
ber of  the  three-man  com- 
mittee by  President  Truman 
to  make  a  fact-finding  study 
of  the  General  Motors  labor 
dispute  was  Milton  Eisen- 
hower, president  of  Kansas 
State  College  and  former 
deputy  director  of  OWI  in 
charge  of  administration. 
Brother  of  General  "Ike",  Mr. 
Eisenhower  has  been  long 
identified  with  radio,  both 
with  OWI  and  previously 
with  the  Dept.  of  Agriculture 
where  he  was  director  of  in- 
formation. He  figured  promi- 
nently in  the  creation  of  the 
National  Farm  and  Home 
Hour  program  of  the  depart- 
ment on  NBC  in  1928  and 
frequently  appeared  on  the 
program. 


which  the  treaty  was  drawn  and 
logically  would  be  on  the  American 
delegation. 

The  State  Dept.  probably  would 
be  represented  by  an  assistant  sec- 
retary, most  likely  William  L.  Clay- 
ton, who  is  in  charge  of  Economic 
Affairs.  George  P.  Baker,  director 
of  the  Office  of  Transport  &  Com- 
munications Policy,  probably  would 
be  a  delegate  or  top  technical  ad- 
viser. Francis  Colt  deWolf,  chief  of 
the  Telecommunications  Division, 
and  Harvey  B.  Otterman,  assistant 
chief,  in  immediate  charge  of 
NARBA  affairs,  unquestionably 
would  be  advisers.  George  P.  Adair, 
FCC  chief  engineer;  John  A. 
Willoughby,  chief  of  the  Broadcast 
Branch,  and  Marion  H.  Woodward, 
chief  of  the  FCC's  International 
Division,  also  are  likely  selections 
as  key  advisers. 

The  conference  agenda  probably 
will  be  devised  this  week,  assum- 
ing acceptances  are  in.  Invitations 
then  will  go  out  telegraphically.  It 
is  not  expected  that  the  agenda 
will  go  far  beyond  the  proposal  ad- 
vanced by  Cuba.  Other  signatories, 
of  course,  will  have  an  opportunity 
to  present  proposals.  The  original 
plan  for  the  engineers  conference 
was  to  adopt  an  interim  agreement, 
probably  embodying  the  present 
NARBA,  with  amendments  to  take 
care  of  the  immediate  needs  of  the 
signatory  nations.  That  limitation 
as  to  scope  still  is  likely. 

Both  the  FCC  and  State  Dept. 
are  anxious  to  have  the  treaty  dis- 
cussions completed  prior  to  the 
opening  of  the  clear  channel  hear- 
ings on  Jan.  14.  Because  of  time 
element  occasioned  by  the  March 
29  expiration  of  the  original  treaty, 
the  department  is  desirous  of  com- 
pleting the  sessions  as  quickly  as 
possible  to  procure  Senate  rati- 
fication before  the  expiration  date. 

In  addition  to  the  Cuban  pro- 
posal, the  Bahamas  Government 
has  advised  the  department  that  it 
wishes  to  be  assured  of  its  reten- 
tion of  the  640  kc  channel,  which  is 
a  clear  I-A  frequency  used  in  the 
United  States  by  KFI  Los  Angeles. 


It  made  no  further  proposals. 

Cuba,  in  its  proposal  [text  in 
Oct.  8  issue],  asked  the  right  to 
use  the  690  kc  channel  on  a  I-A 
basis.  The  frequency  now  is  used  by 
CBF  Montreal  with  50  kw  and  by 
KGGF  Coffeyville,  Kan.,  using  1  kw 
day  and  500  w  night.  Cuba  also 
asks  for  four  channels  with  power 
up  to  50  kw,  four  with  20  kw,  two 
with  10  kw  and  four  with  power 
from  500  to  5,000  w  in  the  standard 
band  below  1000  kc  as  well  as  as- 
signments above  1000  kc. 

Channels  Asked  by  Cuba 

Specific  channels  sought  by  Cuba, 
together  with  U.  S.  stations  now 
assigned  to  each  frequency  but  ex- 
clusive of  stations  of  other  nations 
on  the  continent  are : 

690  kc  as  clear  channel  by  Class 
I-A  station  with  50  kw. 

580  kc  with  from  5  to  10  kw  with 
directional  antenna.  (Regional  oc- 
cupied by  KMJ  Fresno,  WDBO  Or- 
lando; WILL  Urbana,  KSAC 
Manhattan;  WIBW  Topeka;  KALB 
Alexandria,  La.;  WTAG  Worcester, 
WIAC  San  Juan,  P.  R.;  WCHS 
Charleston,  W.  Va.) 

600  kc  up  to  20  kw  with  direc- 
tional. (Regional  occupied  by  KFSD 
San  Diego;  WICC  Bridgeport; 
WMT  Cedar  Rapids;  WCAO  Bal- 
timore; WSJS  Winston-Salem; 
KSJB  Jamestown,  N.  D.;  WREC 
Memphis;  KROD  El  Paso.) 

640  kc,  50  kw  outlet  as  Class  II 
station  with  directional  and  protec- 
tion provided  under  NARBA  stand- 
ards. (Clear  channel — dominant 
station  KFI  Los  Angeles,  plus  day- 
time or  limited  time  WOI  Ames, 
la.;  WHKK  Akron;  WNAD  Nor- 
man, Okla.) 

730  kc — same  conditions  as  640. 
(Clear  channel — dominant  station 
XEQ  Mexico  City,  plus  daytime 
WPIK  Alexandria,  Va.) 

740  kc — same  conditions  as  640. 
(Clear  channel — dominant  stations 
in  U.  S.  KTRH  Houston;  KQW 
San  Jose,  Cal.) 

800  kc — same  conditions  as  640. 
(Mexican-Canadian  clear  channel.) 

860  kc — Class  II  station  with 
power  limitation  of  20  kw.  (Clear 
channel  with  CFRB  Toronto  as 
dominant  station,  plus  KTRB  Mo- 
desto, Cal.,  and  WSON  Henderson, 
Ky.,  daytime.) 

910  kc — same  conditions  as  860. 
(Regional  occupied  by  WRNL  Rich- 
mond; WSUI  Iowa  City,  la.;  KLX 
Oakland;  KPOF  Denver;  KFKA 
Greeley,  Colo.;  WABI  Bangor,  Me.; 
WFDF  Flint;  WCOC  Meridian, 
Miss.;  WGBI  Scranton;  WQAN 
Scranton;  WJHL  Johnson  City, 
Tenn.;  KRRV  Sherman,  Tex.; 
KALL  Salt  Lake  City,  and  KVAN 
Vancouver.) 

920  kc — same  conditions  as  860. 
(Regional  occupied  by  KARK  Little 
Rock;  WGST  Atlanta;  WBAA 
West  Lafayette,  Ind. ;  WJAR  Prov- 
idence; KFPY  Spokane;  WMMN 
Fairmont,  W.  Va.;  KFXJ  Grand 
Junction,  Colo.;  KFNF  Shenan- 
doah, la.;  WTTM  Trenton;  WBBB 
Burlington,  N.  C;  KUSD  Vermil- 
lion, S.  D.) 

950  kc — Class  II  station  with 
maximum  power  of  10  kw.  (Re- 


Mutual's  Best  17 

MUTUAL  has  sent  to  radio 
editors  a  list  of  what  network 
believes  to  be  its  top  sus- 
taining shows  for  considera- 
tion by  editors  for  listing  in 
poll  of  best  radio  programs 
for  past  year.  Total  of  17 
programs  of  all  types  have 
been  listed. 


gional  occupied  by  WWJ  Detroit; 
WSPA  Spartanburg;  WORL  Bos 
ton;  KJR  Seattle;  KPRC  Houston 
WPEN  Philadephia;  WAAF  Chi 
cago,  and  KFEL  Denver.) 

960  kc — same  conditions  as  96<f 
kc.  (Regional  occupied  by  WBRCj  ,"' 
Birmingham;     KROW  Oakland;' 
WELI  New  Haven;  WSBT  Sou* 
Bend;    KMA     Shenandoah,  la.: 
WDBJ  Roanoke.) 

1030  kc — same  conditions  as  950,  'p 
kc.  (Clear  channel — dominant  sta- 
tion WBZ  Boston,  plus  synchronizec 
WBZA  Springfield,  Mass.;  KOB 
Albuquerque,  now  holding  specia 
service  authorization  on  770  kc,  and 
KWBU  Corpus  Christi,  Tex.) 

1060  kc — same  conditions  as  9501.; 
kc.  (Clear  channel — dominant  sta- 
tion KYW  Philadelphia.) 

As  to  the  following  channels 
Cuba  asks  the  right  to  Class  II  sta- 
tion with  power  of  some  500  to 
5,000  w  using  directional  antennas 
but  asks  for  assignments  on  only 
four  of  the  seven  channels  speci 
tied: 

660  kc  (clear  channel — dominant 
station  WEAF  New  York,  plui 
KFAR    Fairbanks,    Alaska,    anc  « 
KOWH  Omaha  and  KSKY  Dallas" 
daytime  stations.) 

670  kc  (Clear  channel  occupied  fr( 
by  WMAQ  Chicago.)  c,. 

720  kc  (clear  channel  occupied;  0!, 
by  WGN  Chicago.) 

760  kc  (clear  channel  dominant 
station  WJR  Detroit  plus  KGU 
Honolulu.) 

770  kc  (clear  channel — dominant  [01( 
station  WJZ  New  York,  plus  day 
time  stations  WLB  Minneapolis 
WCAL  Northfield,  Minn.;  WEW; 
St.  Louis,  and  limited  time  KXA 
Seattle.)  ; 

880  kc  (clear  channel — dominant  ieit 
station  WABC  New  York,  plus  day 
time  WHB  Kansas  City.) 

890  kc  (clear  channel — dominant 
stations  WLS  and  WENR  Chicago, 
plus  daytime  WHNC  Henderson1  'at 
N.  C.)  h 
 lit! 

School  Listeners  ■  Ul" 

PLANS  are  underway  for  the  establish-;  eei 
ment  of  listener  groups  from  schools  . 
throughout  the  nation  for  the  new  ABC  } 
series,  "Symphonies  for  Youth,"  start-1 
ing   on   Jan.   12.   Los   Angeles  publio 
school  system  is  distributing  materiaj 
and  information  to  schools.   Progranj  He 
will  be  broadcast  by  Los  Angeles  Phil-! 
harmonic  Orchestra,  Sat.  1-1:45  p.m. 

Adopt  European  Schools 
VOLUNTARY  "adoption"  of  four  Euro*,,, 
pean  schools  by  listeners  to  the  Marths  , 
Deane  show  on  WOR  New  York  wai  0Ili 
announced  last  week.  Plan  to  contribut<  lit, 
food,  clothing  and  school  supplies  to 
the  schools  was  suggested  initially  bj  le 
members  of  the  radio  audience  who  hac  l  • 
heard  Dr.  Howard  E.  Kershner,  chair 
man  of  the  overseas  committee  of  th< 
Save  the  Children  Federation,  describ(  ril 
conditions  of  Europe's  children.  School: 
to  which  supplies  are  now  being  sen 
are  at  Gamvik,  Norway;  Calais,  France  Iti 
Meppel,  Holland;  and  Houffalize,  Bel- 
gium. -,MT 


ROADCASTING 


Telecasi 


1:  i" 


RCA  Television 

(Continued  from  page  15) 

was  countering  the  contention  of 
CBS  that  television  should  await 
full  development  in  color  before 
oeing  offered  to  the  public.  CBS 
tias  demonstrated  its  color  video, 
asing  the  mechanical  filter  princi- 
ple, in  many  exhibitions  since  1937. 
J    The    Princeton  demonstrations, 
I  x>th  of  color  and  black  and  white, 
""featured  live  talent. 
I    RCA,  Gen.  Sarnoff  told  the  gath- 
ering, will  not  be  satisfied  with 
'[:olor  television  until  it  has  per- 
fected   an    electronic    system  of 
transmitting  consonant   with  the 
v  quality  now  evident  in  black  and 
j  vhite  transmission. 
J,    Gen.  Sarnoff  said  that  the  me- 
chanical system   for  reproducing 
j  :olor   pictures   is   essentially  the 
.j  iame  as  that  which  the  motion  pic- 
ture industry  tried  out  and  aban- 
doned in  1911. 

X   Protesting  that  he  did  not  wish 
,|;.:o  carry  on  a  controversy  with  those 
^'who  believe  that  color  television 
vill  be  ready  tonight  or  tomorrow 
norning,"  he   said.   "We  haven't 
idded   color  to  television.  We've 
idded  television  to  color." 
Acknowledging  that  there  will  be 
f  ibsolescence,  both  in  transmitting 
find  receiving  equipment,  with  the 
[Sr  ogress  of  the  science,  he  com- 
J'iiented:  "We  do  not  fear  obsoles- 
cence— we  welcome  it.  That  is  why 
7 American  industry  continues  to  re- 
I  earch  and  to  make  progress." 
f   Using  as  an  example  a  television 
f  eceiver  that  cost  $250,  Gen.  Sar- 
fioff    said    that    the  obsolescence 
T  actor  in  such  an  instrument  over 
[  i  period  of  five  years  would  cost 
^:he  owner  less  than  two  cents  an 
j  perating  hour,  if  he  has  service 
f  rom  two  or  more  stations. 

Gen.  Sarnoff,  when  asked  why 
tf'here  were  so  few  television  ap- 
plications on  file  with  the  FCC, 
j  aid  the  answer  was  simply  one  of 
tpaoney.  He  predicted,  "No  broad- 
'jtaster  will  get  rich  on  television  in 
;;he  next  five  years."  He  said,  how- 
ver,  that  there  would  be  reward 
tyn  time  for  those  who  could  afford 
o  survive  the  five  year  develop- 
ment period. 

Transmitters  in  1946 

It  was  announced  by  Frank  M. 
'olsom,  RCA  executive  vice  pres- 
3ent  in  charge  of  the  Victor  Di- 
ision,  that  new  television  trans- 
litters  will  be  available  in  the 
utumn  of  1946.  Television  home 
eceivers,  he  said,  would  begin  com- 
ig  off  the  RCA  lines  in  the  spring 
f  1946.  Consoles  will  provide 
•^tandard  and  FM  reception,  world 
'ide  shortwave  and  video,  he  added. 

The  Princeton  demonstration  of 
olor  video  employed  a  directional 
earn  transmitter  and  parabolic  an- 
3nna.  The  power  was  1/20  of  a 
ratt,  noted  by  the  engineers  as  in- 
nitesimal  when  compared  to  50 
w  audio  transmitters  now  em- 
loyed.  Low  power  output  was 
{^'•scribed  to  the  development  of  a 
Jf  v  electron  tube  refined  during 
rtime  experimentation.  The  car- 
frequency  employed  was  10,- 
00  mc,  20  times  higher  than  any 

OADCASTING    •  Telec: 


NAB  PROGRAM  DEPT. 
PLAN  BEING  DRAWN 

FORMAT  for  the  proposed  NAB 
Program  Department,  developed 
last  week  by  the  NAB  Program 
Managers  Executive  Committee  at 
a  two-day  meeeting  at  the  Hotel 
Roosevelt,  New  York,  will  be  sub- 
mitted to  Judge  Justin  Miller,  NAB 
president. 

Meeting  a  demand  among  station 
groups  for  association  assistance  in 
programming,  the  new  department 
would  be  staffed  by  competent  per- 
sonnel and  operate  with  a  budget 
of  perhaps  $40,000.  Recommenda- 
tion is  to  be  submitted  by  President 
Miller  to  the  NAB  Board  of  Direc- 
tors at  its  Jan.  3-4  meeting  in  Los 
Angeles. 

Named  to  complete  work  on  the 
department  plan  was  this  subcom- 
mittee: Harold  Fair,  WHO  Des 
Moines,  chairman;  Ralph  W. 
Hardy,  KSL  Salt  Lake  City; 
Eugene  Carr,  WHBC  Canton,  O.; 
Henry  W.  Slavick,  WMC  Memphis, 
ex-officio  member. 


heretofore  used  in  telecasting. 

Cameras  employed  the  new 
Image  Orthicon  tube  [Broadcast- 
ing, Nov.  12]  which  is  100  times 
more  sensitive  to  light  than  the 
pre-war  camera  tube  employed  by 
RCA.  Mr.  Folsom  told  visitors,  "It 
'sees'  by  candlelight,  and  can  pick 
up  any  event  or  scene  that  the 
human  eye  can  see  comfortably.  It 
makes  possible  round-the-clock  pro- 
gramming of  special  events." 

The  newest  RCA  cathode-ray 
tubes  were  used.  The  fluorescent 
screen  on  which  the  image  appear- 
ed in  black  and  white  is  backed  up 
with  a  very  thin  coating  of  alumi- 
num which  acts  as  a  mirror  pre- 
venting loss  of  light  inside  the  tube. 
This  principle,  engineers  stated, 
improves  picture  brilliance  and 
contrast. 

Receiving  sets  employing  this 
equipment  will  cost  from  $200  to 
$300,  it  was  announced  by  Mr. 
Folsom.  They  will  possess  screens 
ranging  in  size  from  4%  by  6 
inches  to  6  by  8  inches.  The  all- 
wave  receivers,  to  be  produced  in 
consoles  after  early  manufacturing 
is  under  way,  will  cost  $500  and 
will  be  equipped  with  a  16  by  22 
inch  screen,  he  said.  The  receivers, 
with  no  moving  parts,  will  be  as 
simple  to  operate  as  today's  audio 
sets,  he  noted. 

Meanwhile,  NBC  has  plans  un- 
der way  for  expansion  of  their  tele- 
vision operations,  it  was  announced 
to  the  Princeton  guests  by  Niles 
Trammell,  network  president.  The 
WNBT  transmitter  in  New  York 
will  be  modernized.  Stations  will  be 
built  in  Washington  (1946),  and 
later  in  Los  Angeles,  Cleveland 
and  Chicago,  if  FCC  grants 
licenses.  A  New  York -Washington 
network  will  be  operated  in  1946, 
Mr.  Trammell  said,  and  between 
New  York  and  Boston  in  1947. 
Present  coaxial  cables  that  are  be- 
ing laid,  it  was  contended  at  the 
meeting,  are  adequate  for  black  and 
white,  but  do  not  provide  a  channel 


wide  enough  for  color  in  motion. 

Mr.  Trammell  visualized  a  fu- 
ture nationwide  network  television 
system  which  used  not  only  coaxial 
cable  but  automatic  radio  relay  sta- 
tions and  Stratovision.  He  used 
"Stratovision"  in  his  comment — a 
word  coined  by  Westinghouse  Radio 
Inc.  to  designate  the  new  airborne 
transmission  relay  system  upon 
which  it  is  experimenting  in  coop- 
eration with  the  Glenn  L.  Martin 
Co.,  manufacturers  of  airplanes. 

RCA's  executive  vice  president 
in  charge  of  the  laboratories,  Dr. 
C.  B.  Jolliffe,  said  that  in  the  lower 
frequencies  allocated  for  commer- 
cial transmission,  transmitters  can 
be  built  to  operate  with  at  least 
5000  w  up  to  33  mc.  New  antennas 
can  be  built,  he  observed,  to  make 
the  effective  power  of  5,000  w 
transmitters  the  equivalent  of  20 
to  50  kw  output. 

L.  W.  Teegarden,  general  man- 
ager of  the  RCA  Victor  tube  and 
equipment  department,  said  the 
following  schedule  for  tube  manu- 
facture had  been  established :  seven 
inch  tube,  available  April  1;  10 
inch  tube,  March;  15  inch  tube, 
July  1. 


KSUN  Shift  Approved; 
Three  in  Pending  File 

CONSENT  was  granted  by  FCC 
last  week  to  voluntary  assignment 
of  license  of  KSUN  Lowell,  Ariz., 
from  Copper  Electric  Co.  Inc.  to 
Carleton  W.  Morris  as  individual. 
No  money  is  involved. 

At  same  action  Commission 
placed  in  pending  file  the  applica- 
tions of  KELD  El  Dorado,  Ark., 
KXA  Seattle,  Wash.,  and  KFQD 
Anchorage,  Alaska,  for  transfer  of 
control  and  voluntary  assignments 
of  license  until  such  time  as  the 
Commission  adopts  procedure  rules 
contemplated  by  AVCO-WLW  de- 
cision, or  until  applicants  indicate 
an  "election  to  follow  procedure 
outlined  in  Public  Notice  of  Oc- 
tober 3,  1945."  Notice  relates  to 
WLW  transfer  and  proposed  trans- 
fer procedure. 


Eyeing  Waring 

SEVERAL  national  accounts  in  the 
Midwest  are  interested  in  the  idea 
of  sponsoring  NBC's  most  expen- 
sive daytime  property,  the  Fred 
Waring  program,  according  to  an 
NBC  Chicago  spokesman.  Reputed 
to  cost  the  network  $18,000  a  week 
as  a  sustainer,  program  is  being  of- 
fered on  a  participating  basis,  each 
day  to  be  sponsored  by  an  individ- 
ual advertiser.  Thus  each  adver- 
tiser could  sponsor  Waring  for 
about  $500,000  a  year,  instead  of 
the  $2,000,000  a  year  total  for  both 
time  and  talent  for  the  package. 
Waring  contract,  expiring  Jan.  1, 
will  be  renewed  at  least  until  Feb- 
ruary on  the  month-to-month  option 
provided  in  the  contract. 

Marr  CBS  Attorney 
NED  MARR,  released  from  Navy  with 
rank  of  lieutenant  commander,  has 
been  appointed  resident  attorney  for 
CBS  Hollywood.  Prior  to  service,  he  was 
associated  with  Los  Angeles  District  At- 
torney's office.  City  Attorney's  staff  and 
with  County  Counsel's  department. 


'I'  Out  of  'Irate' 

SIMPLIFIED  rate  card 
which  station  officials  say 
will  take  the  "i"  out  of  "irate" 
for  busy  executives  has  been 
prepared  by  KVOO  Tulsa. 
The  new  card  is  designed  to 
show  at  a  glance  the  cost 
of  time  periods  from  an- 
nouncements to  an  hour,  clas- 
sified according  to  cost  per 
number  of  periods  bought 
and  part  of  day  in  which  they 
come.  Station  officials  say 
with  their  new  card  a  time- 
buyer  will  not  be  required 
"to  perform  mental  mathe- 
matical nip-ups  to  figure  out 
how  much  time  he  will  get  for 
how  much  money." 


Taylor  Chairman 
DEEMS  TAYLOR,  composer  and  presi- 
dent of  ASCAP,  last  week  was  named 
chairman  of  the  program  committee  for 
the  Roosevelt  Memorial  Concert  to  be 
given  under  auspices  of  the  National 
Foundation  for  Infantile  Paralysis  at 
the  Waldorf-Astoria,  New  York,  Jan.  30. 

Levaur  Appointed 
SAMUEL  B.  LEVAUR,  for  the  past  18 
years  associated  with  the  country's 
major  electrical  appliance  organizations, 
has  been  appointed  sales  manager  for 
television  receivers  of  Allen  B.  DuMont 
Laboratories,  Passaic. 

Sun  Bowl  Broadcast 
NEW  YEAR'S  Day  football  game  be- 
tween New  Mexico  and  Denver  U.  from 
the  Sun  Bowl  at  El  Paso  will  be  broad- 
cast on  ABS.  Play-by-play  description 
will  be  broadcast  by  Larry  Munson. 

Wise  Starts  Drake 
WILLIAM  H.  WISE  &  Co.  Inc.,  New 
York  (books  and  magazines),  on  Jan.  6 
starts  for  52  weeks  Galen  Drake  on  ap- 
proximately 35  ABC  stations,  Sun.  3:15- 
3:30  p.m.  Agency:  Huber  Hoge  &  Sons, 
New  York. 

WBYN  Sustainer 
NEW  SUSTAINING  program  starts  on 
WBYN  Brooklyn  on  Dec.  17,  featuring 
"Songs  for  You"  by  Dick  Edwards,  re- 
cently discharged  from  Naval  Avia- 
tion, and  new  to  radio.  Program  will 
be  heard  five  times  weekly,  10-10:30  a.m. 
as  sustaining  feature. 

Dynamic  Spots 
DYNAMIC  ELECTRONICS,  N.  Y.  (Pfan- 
stiehl  Needles)  started  a  spot  announce- 
ment campaign  on  Dec.  1,  three  times 
weekly,  for  13  weeks  on  the  following 
New  York  stations:  WQXR  WLIB  WOV. 
Agency:  Sternfield-Godley  Inc.,  New 
York. 

Venezuelan  Office 
EDWARD  W.  H.  LUMSDEN  of  McCann- 
Erickson  Inc.,  New  York,  has  left  for 
Caracas,  Venezuela,  where  he  will  open 
a  branch  office  for  company.  This  will 
be  McCann-Erickson's  eighth  office  in 
Latin  America  since  company  entered 
that  field  11  years  ago. 

Sodus  Starts  on  WQXR 
SODUS  CREAMERY  Corp.,  Long  Island 
City,  is  starting  "Luncheon  Concert"  on 
WQXR  New  York  for  52  weeks  starting 
Jan.  1.  Program  will  be  heard  dally  for 
noon  quarter-hour,  12:45-1  p.m.  Agency 
is  Charles  W.  Hoyt  Co.,  N.  Y. 

Joiner  Honored 
COL.  TALLEY  D.  JOINER,  N.  W.  Ayer 
&  Son,  Philadelphia,  account  executive, 
has  been  awarded  the  Legion  of  Merit 
for  exceptionally  meritorious  conduct 
in  the  performance  of  outstanding 
service.  Col.  Joiner  until  Sept.  1945 
when  he  joined  the  agency,  was  execu- 
tive officer  and  later  deputy  director 
of  Office  of  Dependency  Benefits. 

Brass  Rail  Shows 
BRASS  RAIL  Inc.,  New  York  (restau- 
rants), started  "Melodies  of  Old  Vienna" 
on  WQXR  New  York  on  Nov.  30,  5:05- 
5:25  p.m.  and  one-minute  spot  an- 
nouncements Fridays  and  Saturdays  on 
station.  Agency:  Blackstone  Co.,  N.  Y. 

Quaker  Subscribes 
QUAKER  OATS  Co.,  Chicago,  Is  now 
subscribing  to  the  Arthur  C.  Neilson 
Co.,  Chicago,  index  service.  Company's 
service  will  be  based  on  expanded  Neil- 
son  sample  of  audlmeter  homes  begin- 
ning Jan.  1. 

December  17,  1945    •    Page  101 


At  Deadline... 


People 


BARTLEY  HEADS  FIRM 
SEEKING  HOUSTON  STATION 

ROBERT  T.  BARTLEY,  director  of  the  NAB 
FM  Dept.,  is  president  and  treasurer  of  KHTN 
Corp.  Inc.,  Houston,  applicant  for  a  5  kw  full- 
time  station  in  that  city,  operating  on  610  kc. 
He  is  owner  of  750  shares  of  common  stock, 
1  preferred.  Gerald  Harrison,  vice-president, 
holds  150  preferred.  T.  Benjamin  Adams,  hold- 
ing no  stock,  is  secretary. 

Mr.  Harrison  was  Yankee  Network  station 
relations  director  up  to  1944.  He  now  is  owner 
of  10%  preferred  stock  of  WMAS  Springfield, 
Mass.,  and  WLLH  Lowell.  Carl  S.  Wheeler,  no 
business  connection,  holds  150  shares  of  pre- 
ferred in  KHTN  Corp.  His  mother,  Gertrude 
A.  Wheeler,  has  299  shares  of  preferred.  She 
owns  40%  of  preferred  stock  of  WMAS  and 
WLLH.  Albert  S.  Moffatt  holds  150  preferred 
shares  of  KHTN  Corp.  He  owns  10%  preferred 
and  all  common  stock  of  WMAS  and  WLLH. 

ELECTRICAL  EMPLOYES 
VOTE  IN  FAVOR  OF  STRIKE 

UE-CIO  headquarters  in  New  York  announced 
Friday  Smith-Connally  strike  vote  among 
200,000  electrical  appliance  employes  of  Gen- 
eral Electric  Co.,  Westinghouse  Electric  Corp. 
and  General  Motors  Corp.  (electrical  division) 
in  16  states  on  Dec.  13  had  resulted  in  over- 
whelming "yes"  vote  in  favor  of  strike  action 
(story  on  page  99).  Union  said  voting  totaled 
112,993  with  94,343  favoring  strike.  UE-CIO 
in  telegrams  Friday  to  Westinghouse  and  GE 
requested  firms  to  "engage  in  continuous  nego- 
tiations to  arrive  at  a  satisfactory  agreement 
to  the  union's  demands  for  the  $2  a  day  wage 
increase." 

RADIO  LUXEMBOURG 

TO  RESUME  COMMERCIALLY 

RADIO  LUXEMBOURG  returns  to  commer- 
cial operation  about  Jan.  1,  Jacques  LaCour- 
Gayet,  managing  dh-ector  of  Compayne  Luxem- 
bourgeoise  de  Radio-Diffusion,  original  owner, 
announced  in  New  York  Friday.  U.  S.  Armed 
Forces  returned  station  to  private  owners  Nov. 
11.  M.  LaCour-Gayet  said  station  "will  be  very 
glad  to  accept  American  advertisers,"  adding, 
"I  am  full  of  admiration  for  American  radio 
and  its  beautiful  programs."  Radio  Luxem- 
bourg, now  on  100,000  w,  returns  to  prewar 
200,000  w  power  when  equipment  is  available. 

Closed  Circuit 

(Continued  from  page  -4) 
least  one  network — NBC — is  pondering  holding 
its  own  parley  of  affiliates. 

WATCH  House  Committee  on  Un-American 
Activities  for  investigation  of  complaints  that 
Fundamentalist  group  of  churches  are  "out 
in  cold"  so  far  as  competing  with  other  Protes- 
tant groups  for  station  time  is  concerned.  This 
despite  fact  that  Third  U.  S.  Circuit  Court  of 
Appeals  sustained  WPEN  Philadelphia  when 
Fundamentalists  sought  to  compel  station  to 
sell  them  time  [Broadcasting,  Oct.  22]. 

TELEVISING  Congressional  sessions  may  be 
nearer  than  many  realize.  J.  Harrison  Hart- 
ley, director  of  special  features,  television  de- 
partment, NBC,  in  Washington  last  week 
browsing  around  Capitol,  conferring  with 
Congressional  leaders  and  checking  possibili- 
ties of  necessary  installations  for  TV  pickups. 

Page  102    •    December  17,  1945 


RADIO  NOTABLES  ATTEND 
GRIDIRON  CLUB  DINNER 

PROMINENT  broadcasting  executives  and 
commentators  were  guests  of  the  Gridiron  Club, 
famed  Washington  journasistic  organization, 
which  held  its  first  dinner  since  the  spring  of 
1941  Saturday  night,  at  the  Statler  Hotel, 
Washington.  President  Harry  S.  Truman  was 
honor  guest.  Among  guest  list  were: 

Barry  Bingham,  WHAS  Louisville;  Walter  Brown, 
WSPA  Spartanburg,  S.  G.;  Gardner  Cowles  Jr.,  John 
Cowles,  T.  A.  M.  Craven,  Cowles  Broadcasting  Co.; 
William  B.  Dolph,  WMT  Waterloo;  Marshall  Field, 
Marshall  Field  Jr.,  Marshall  Field  Enterprises;  Earl 
Gammons,  CBS;  Earl  Godwin,  Richard  Harkness,  Ray 
Henle,  commentators;  Robert  H.  Hinckley,  KALL  Salt 
Lake  City;  Jack  Howard,  Scripps-Howard  Radio;  Merle 
S.  Jones,  WOL  Washington;  Samuel  H.  Kauffmann. 
WMAL  Washington;  Capt.  John  A.  Kennedy,  USNR, 
West  Virginia  Network;  Robert  E.  Kintner,  Ameri- 
can; A.  H.  Kirchhofer,  WBEN  Buffalo;  Sen.  Wlllard 
F.  Knowland,  KLX  Oakland;  Edgar  Kobak,  Mutual. 

Eugene  F.  McDonald,  Zenith  Radio  Corp.;  Eugene 
Meyer,  WINX;  Edward  J.  Noble,  American;  Barnet 
Nover,  commentator;  Paul  A.  Porter,  chairman,  FCC; 
Stanley  Resor,  J.  Walter  Thompson  Co.;  Frank  M. 
Russell,  NBC;  David  Sarnoff,  RCA;  William  J.  Scripps, 
WWJ  Detroit;  Carleton  D.  Smith,  NBC;  J.  H.  Stein- 
man,  Mason  Dixon  Group;  T.  O.  Thackrey,  WLIB 
New  York;  Niles  Trammell,  NBC;  Albert  L.  Warner, 
WOL;  Mark  Woods,  American.' 

BARBER  HEADS  MMA 

WALTER  C.  BARBER,  Compton  Adv.,  New 
York,  last  week  was  elected  president  of  Media 
Men's  Assn.  of  New  York.  Others  elected: 
Daniel  Pykett,  of  Arthur  Kudner  Inc.,  first 
vice  president;  Sidney  Schaefer,  Buchanan  & 
Co.,  second  vice  president;  Robert  Erath, 
Kenyon  &  Eckhardt,  treasurer;  Harold 
Stearns,  Duane  Jones  Co.,  secretary;  William 
Schink,  G.  M.  Basford  Co.,  sergeant-at-arms ; 
Harry  Parnas,  Cecil  &  Presbrey,  and  Archer 
Beyea,  Export  Adv.  Agency,  executive  board 
members,  and  Daniel  Gordon,  Ruthrauff  & 
Ryan,  executive  board  chairman. 

GITTINGS  SUCCEEDS  EGAN 

THEODORE  R.  GITTINGS,  assistant  vice 
president  of  Western  Union  since  1943,  last 
week  was  elected  vice  president  in  charge  of 
public  relations,  succeeding  Joseph  L.  Egan, 
who  become  president  Dec.  15. 


RADIO  AT  WHITE  HOUSE? 

WHITE  HOUSE  will  have  complete 
radio-television  studio  facilities  under  a 
plan  sent  to  Congress  last  week  by 
President  Truman  seeking  $1,650,000  to 
enlarge  and  improve  the  executive  offices. 
The  plans,  while  not  divulged  in  detail, 
would  provide  for  an  addition  to  the  West 
Wing  of  the  Executive  Mansion  which 
would  include  an  auditorium  studio  acous- 
tically treated  for  radio  with  lighting 
sufficient  for  television  pickup  and  other 
electronic  innovations  for  aural  and  video 
broadcasting. 

There  would  be  seating  accommoda- 
tions for  300.  It  is  assumed  that  in  addi- 
tion to  broadcasting  it  would  be  used 
for  news  conferences  and  group  gather- 
ings, in  lieu  of  the  President's  Oval  Room 
office.  Improved  news  facilities  also  are 
understood  to  include  adequate  booth  ac- 
commodations for  direct  network  pickups 
and  broadcasts  from  Executive  Office.  J. 
Leonard  Reinsch,  radio  adviser  to  the 
President  and  managing  director  of  the 
James  M.  Cox  stations,  is  believed  to  have 
participated  in  drafting  of  the  radio 
studio  plans,  along  with  representatives 
of  major  networks. 


JUSTIN  MILLER,  NAB  president,  was  ad 
mitted  Friday  to  the  bar  of  the  U.  S.  Cou 
of  Appeals  of  the  District  of  Columbia,  ove: 
which  he  presided  as  associate  justice  before 
resigning  to  accept  NAB  post. 

EDGAR  KOBAK,  MBS  president,  visited  Sec 
retary  of  Commerce  Henry  Wallace  last  Friday 
primarily  on  postwar  small  business  develop- 
ment. He  was  to  confer  with  President  Truman 
Saturday  morning. 

E.  R.  NARY,  with  Westinghouse  30  years,  last 
week  was  named  assistant  to  Walter  Evans, 
vice  president  in  charge  of  radio  and  related 
activities. 


NATHAN  HALPERN,  formerly  executive 
sistant  to  Cass  Canfield,  director  of  U.  S.  ffi; 
formation  Service,  appointed  executive  as- 
sistant at  CBS  headquarters  in  New  York. 

CARLYLE  E.  YATES,  recently  discharged 
from  the  Navy  with  the  rank  of  lieutenant 
commander  and  formerly  assistant  to  the  gen- 
eral counsel  of  RCA,  has  been  appointed  as 
sistant  general  counsel  of  NBC.  Edmund  Son 
hami,  recently  Army  lieutenant  who  before 
war  was  engaged  in  private  legal  practice  h 
copyright  field,  has  been  named  NBC  senfcr 
attorney. 

WILLIAM  B.  LEWIS,  vice-president  and  ] 
dio  director  of  Kenyon  &  Eckhardt,  New  Yo; 
elected  to  board  of  directors. 

KENNON  JEWETT,  copy  chief  of  Williijir 
H.  Weintraub  &  Co.,  New  York,  appoin^ 
vice  president. 

NICHOLAS    GASSAWAY    and    EMIL  M 
MARK,  formerly  account  executive  and  copj 
writer,  respectively,  with  Michel-Cather,  N 
York,  resign  to  establish  new  agency,  Gas|i 
way,  Mark  &  Co.,  238  Water  St.,  N.  Y. 

1,000  STATIONS 

(Continued  from  page  i) 
President  is  Lee  B.  Weathers,  who  has  sub 
stantial  interest  in  Shelby  Daily  Star.  Re 
cently,  WPIK  Alexandria,  Va.,  started  opera 
tion  as  daytime  station  on  this  frequency. 

A  new  regional  station  for  Austin,  Tex.,  wia 
granted  to  Austin  Broadcasting  Co.,  for  opei 
ation  on  1300  kc  with  1  kw  power,  unlimite 
time.  Grant  was  made  possible  after  Raqi 
Cortez,  who  had  been  granted  daytime  statibi 
on  this  frequency  for  San  Antonio,  agreed  t 
accept  1350  kc.  President  of  Austin  compan; 
is  John  B.  Connally,  who  holds  50%  interes 
Remaining  stock  is  held  by  10  others 

The  Commission  also  designated  10  applies 
tions  for  new  stations  for  hearing. 

New  station  authorizations  were:  Marietta  Broai! 
casting  Co.,  Marietta,  O.,  1490  kc,  250  w,  unlimited 
Western  Carolina  Radio  Corp.,  Shelby,  N.  C,  730  K 
250  w,  daytime;  Austin  Broadcasting  Co.,  Austi 
Tex.,  1300  kc,  1  kw,  unlimited,  DA  for  nighttm, 
use;  Mrs.  Lois  Daniels,  Brawley,  Cal.,  1490  kc,  250  1 
unlimited;  Broadcasting  Corp.  of  America,  Brawl  e 
Cal.,  1300  kc,  1  kw  day,  500  w  night,  unlimite 
Arkansas  Airwaves  Co.,  North  Little  Rock,  Ark.,  14 
kc,  250  w,  unlimited;  Southwest  Broadcasting  CC 
Pulaski,  Va.,  1230  kc,  250  w,  unlimited;  Dairyland 
Broadcasting  Service  Inc.,  Marshfield,  Wis.,  1450  K 
250  w,  unlimited.  ,  I 

Designated  for  hearing  were :  Kankakee  Daily  Joui 
nal  Co.,  Kankakee,  111.,  1320  kc,  1  kw,  daytime;  Sui 
land  Broadcasting  Co.,  El  Paso,  Tex.,  1340  kc,  250  ' 
unlimited,  to  be  consolidated  with  El  Paso  Broa- 
casting  Co.  and  Seaman  &  Collins,  seeking  san 
facilities  in  same  locality;  Southeastern  Broadcasts 
System,  Sanford,  Fla.,  1400  kc,  250  w,  unlimited  i 
be  consolidated  with  hearing  on  application 
Hazlewood  Inc.,  scheduled  for  Feb.  19  in  Delan 
Fla.);  Peoples  Broadcasting  Co.,  Lancaster,  Pa.,  coi 
solidated  with  Lebanon  Broadcasting  Co.,  Lebano 
Pa.,  both  for  1270  kc,  1  kw,  daytime  only;  Peninsul 
Broadcasting  Corp.,  Coral  Gables,  Fla.,  consolidat 
with  Everglades  Broadcasting  Co.,  Ft.  Lauderda 
Fla.,  and  Paul  Brake,  Miami,  all  for  1450  kc,  250 
unlimited. 

BROADCASTING    •  Telecastin 


WLW 


ANNOUNCES  ANOTHER  STEP  FORWARD 
IN  STATION  AUDIENCE  MEASUREMENT 


with 


NIELSEN 


RADIO  INDEX 


This  month,  another  chapter  is  added  to  the 
WLW  story  of  progress  in  station  audience 
measurement.  Now  —  when  FACTS  about 
coverage  and  listening  are  increasingly  vital, 
WLW  becomes  the  first  radio  station  any- 
where to  make  available  to  its  clients,  its 
management,  and  its  program  department, 
the  Nielsen  Radio  Index  . .  .  mechanical 
measurement  of  minute-by-minute  listening 
in  an  accurate  cross-section  of  homes  in  the 
WLW  Merchandise-Able  Area. 


This  is  the  fifth  step  in  WLW's  march  to- 
ward FACTUAL  time-buying  information: 

1940 —  Merchandise-Able  Area  established 

1941 —  Hooperatings  adopted 

1942 —  Cost  Allocation  System  developed 

1943 —  First  rural  coincidentals 
1945— NIELSEN  RADIO  INDEX  adopted 


This  is  the  Nielsen  Aiidi- 
njeter,  which  rec&ds  every 
dial  change,  every  minute  of 
listening,  24  hours  allay,  year 
in  and  year  out.  It  measures 
FACTS . .  with  perfect  accuracy. 


With  the  start  of  the  new  year,  this  addi- 
tional information  about  listening  in  the 
WLW  area  will  enable  us  not  only  to  show 
you  the  WLW  story  more  accurately  meas- 
ured by  standard  yardsticks,  PLUS  new 
yardsticks  never  before  available  to  us . . . 
but  also  to  improve  station  operation  and 
programming  beyond  even  the  high  stand- 
ards for  which  the  Nation's  Station  is  famous. 


WLW 


) 


Why  Exacting  Equipment 
Chose  RCA  3C22's 
50 -M  Transm ith 


12  Triodes  —  Two  in  Modulator  Stage 

and  TwoaBHvffiplmeHH|e— Supersede  Six  Tubes 
Required  in  Previous  50- KW  Transmitter  Design 


TV  TO  ONE  has  higher  standards  for  tube 
1  1  performance  than  RCA  transmitter 
designers:  and  any  tube— especially  a  new 
design  —  has  to  be  mighty  good  before 
these  top-flight  engineers  will  consider  it. 

In  designing  the  new  BTA50-F  50-KW 
transmitter,  RCA  transmitter  engineers  had 
these  major  objectives: 

1.  They  wanted  SIMPLICITY 

9C22's  with  their  air-cooled  radiators  and 
high  power  capability  reduced  the  number 
of  tubes  required  and  provided  the  con- 
venience and  simplicity  of  air  cooling. 

2.  They  wanted  EFFICIENCY 

9C22's  proved  to  be  particularly  suitable 


Hie  Fountainhead  of  Modern  Tube  Development  is  RCA 


for  a  50-kw,  high-level,  class-B-modulated 
transmitter  with  its  attendant  high  efficiency. 
Push-pull  tubes  in  both  the  modulator 
and  r-f  output  stages  provide  conservative 
and  efficient  operation. 

3.  They  wanted  DEPENDABILITY 

The  big  rugged  filaments  of  the  9C22's 
are  built  to  last.  Each  tube  in  class -C 
telephone  service  is  capable  of  a  maxi- 
mum output  of  38  kilowatts.  Therefore, 
operating  a  pair  conservatively  at  50  kilo- 


watts' output  provides  dependability  plus. 

4.  They  wanted  ECONOMY 

Four  9C22's  cost  less  than  the  six  tubes 
used  in  the  former  transmitter  design  and, 
incidentally,  take  less  filament  power. 

Whatever  your  problem,  transmitters  or 
tubes,  AM,  FM,  or  Television,  it  will  pay 
you  to  consult  your  nearest  RCA  broad- 
cast specialist.  Or  write  to  RCA,  Commercial 
Engineering  Department,  Section  62-101, 
Harrison,  N.  J. 


RADIO  CORPORATION  OF  AMERICA 

TUBE  DIVISION   •   HARRISON,  N.  J. 

LEADS  THE  WAY  .  .  In  Radio  .  .  Television  .  . 
Tubes  .  .  Phonographs  .  .  Records  .  .  Electronics 


more  on 


the 


same 


subject 


More  people  live  in  those  portions  of  the  7  great 
states  covered  by  WOR  (18,399,713),  than  live 
in  the  combined  cities  of  Chicago,  Los  Angeles, 
Detroit,  Pittsburgh,  San  Francisco,  and  St.  Louis. 


More  money  — 26  billion  dollars  — was  spent  in 
1944  by  people  in  WOR's  territory  than  the  combined 
goals  set  for  the  7th  and  8th  War  Loan  Drives  by  the 
United  States  Treasury  Department. 


More  homes  in  the  WOR  area  have  radios  than 
America's  largest  selling  national  magazine  has 
buyers.  Our  digit  deliverer,  Miss  Ochs,  will  remind 
you  that  we're  talking  about  4,704,675  homes. 


More  stories  of  how  WOR  has  successfully  sold 
goods  rest  in  WOR's  files  than  in  the  files  of  any 
other  one  station  in  the  United  States.  The  number, 
we  keep  repeating,  is  exactly  one  hundred  and  six. 


Mutual 


LISTENERS  SEND  NICKELS,  IJIMES  AND  DOLLARS 


HIS  LEFT  LEG,  paralyzed  by  polio  for 
20  months,  two-year-old  Donald  Bresson  was  taken 
from  his  farm  home  to  a  hospital  in  Rockford,  Illinois, 
to  use  an  orthopedic  walker  given  to  the  hospital  by 
WLS  Christmas  Neighbors  Club.  Lifted  into  the  walker 
for  exercise  twice  each  day  for  eight  months,  Donald  is 
back  home  now,  walking  unaided  and  looking  forward 
to  Christmas  with  a  normal  child's  anticipation. 

Nurses  at  the  hospital  tell  us  that  without  benefit  of 
the  walker  given  by  WLS  Christmas  Neighbors  Club, 
Donald  would  never  have  learned  to  walk 


Each  year  since  1935,  generous  listening  friends  have  sent  to  the 
WLS  Christmas  Neighbors  Club  money  providing  wheel  chairs, 
inhalators,  incubators,  and  other  needed  equipment  for  593  hos- 
pitals and  other  child  caring  institutions  in  17  states  and  Alaska. 

1945  donations  give  promise  of  equalling  1944's  S27,000.00.  With 
this  money  portable  blood  pressure  machines  and  fracture  beds 
will  be  added  to  the  regular  gift  list. 

This  kind  of  help  to  those  less  fortunate  is  possible  because  of 
listener  confidence  in  WLS— The  result  of  continuous,  reliable 
service  by  WLS  to  individual,  family,  and  community  in  the 
rur,al  Midwest.  WLS  serves  business  needs  by  frequent  weather 
and  market  reports,  farm  problem  discussions  .  .  .  brings  educa- 
tional programs  into  rural  schools  .  .  .  provides  entertainment 
these  folks  like  .  .  .  links  inspirational  programs  with  practical 
demonstrations  of  Christianity. 

WLS  Christmas  Neighbors  Club  is  but  one  example  of  WLS 
and  its  listening  family  combining  to  foster  better  living  for 
Midwest  America. 


(ZClzaJb  CAamnd 1  Station 


50,000  watts,  890  KC,  Amer 


Affiliate.  Represented  by  JOHN  BLAIR  &  COMPANY.  Affiliated  in  Management 
NETWORK  —  KOY,  Phoenix,  ★  KTUC,  Tucson  *  KSUN,  Bisbee-lowe/.-Dougd 


shopping  so  tough?  Or  was  it  the  fact  that  you  could  not  find  what  you  wanted? 
Christmas  shopping  or  news-hunting — it's  easier  and  better  if  you  have  a  choice. 
INS  furnishes  radio  news-casters  with  the  greatest  variety  of  news  and  human 
interest  news-features.  It  is  written  so  that  it  can  be  read  aloud  without  change  or 
simply  and  easily  edited  to  fit  time  limitations  or  regional  interest  when  desired. 
You  can  make  a  selection,  give  to  your  daily  newscasts  the  same  distinction, 
character,  individuality  you  like  to  show  in  your  personal  Christmas  gifts. 


INTERNATIONAL  NEWS  SERVICE 


BROADCAST  INC..  at  deadlinel 


J      De{.   28:  NAB  FM  Executive  Commit 


SHOULD  CBS  not  acquire  KQW  San  Fran- 
cisco from  the  Bruntons  at  $950,000  purchase 
price  (see  story,  page  16)  because  of  FCC 
policy  declaration  on  network  ownership,  there 
will  be  number  of  bidders  including  Marshall 
Field  Enterprises  and  possibly  personages 
high  in  Democratic  party  ranks. 

THE  ANSWER  to  many  of  America's  inter- 
national communications  problems  probably 
will  be  found  in  a  comprehensive  report  which 
has  been  prepared  for  the  State  Dept.  by^rof . 
Arthur  W.  McMahon  of  Columbia  U.  Prof. 
McMahon  spent  several  months  studying 
knotty  problem  and  his  recommendations  have 
been  accepted  favorably— 4n  most  particulars 
—by  William  B.  Benton,  Asst.  Secretary  of 
State.  Prof.  McMahon  fawrs  private  particip- 
ation in  international  broadcasting  and  ap- 
pointment of  a  committee,  to  be  chairmanned 
by  an  FCC  official,  to  set  up  program  for 
operation. 

WQXR  AND  ITS  FM  adjunct,  WQXQ  New 
York,  shortly  will  have  new  executive.  Lt.  Col. 
John  S.  Hayes,  former  WOR  production  chief, 
who  directed  AFN  operations  for  the  Army 
in  ETO  until  recently,  will  join  the  New  York 
Times  stations  as  station  manager  shortly  hav- 
ing procured  Army  release  last  week.  Post  is 
new  one  and  he  will  report  to  Elliott  Sanger, 
WQXR  executive  vice  president,  who  will 
devote  primary  attention  to  policy  level  mat- 
ters, along  with  John  V.  L.  Hogan,  president. 

FATE  of  Fred  Waring  morning  program  on 
NBC,  started  six  months  ago  as  experiment, 
rests  with  American  Meat  Institute  Board, 
meeting  Dec.  28  in  Chicago.  If  AMI  directors 
approve  twice-weekly  sponsorship  of  11-11:30 
a.m.  series,  NBC  keeps  it  sustaining  other 
three  days,  otherwise  show  likely  goes  off. 

MID-JANUARY  may  see  departure  from 
Treasury's  War  Finance  Division  of  two  key 
figures — Ted  R.  Gamble,  National  Director, 
and  Lt.  David  Levy,  Radio  Section  Chief. 

LT.  COL.  TEX  McCREARY,  ex-New  York 
Daily  Mirror  staffer,  now  on  terminal  leave, 
trying  to  interest  at  least  one  network  in  news 
service  which  he  proposes  to  organize.  His 
last  Army  job:  Conducting  flying  circus  of 
reporters  and  photographers  to  scenes  of  best 
stories  in  Pacific. 

NAB  PRESIDENT  Justin  Miller  won't  be 
seeing  James  C.  Petrillo,  AFM  president,  until 
after  holidays.  He  wants  across-the-table 
meeting  with  music  czar,  but  parley  post- 
poned because  Mr.  Miller  has  Board  meeting 
on  schedule  plus  district  meetings  upcoming 
— and  AFM  head  wants  to  spend  holidays  in 
Chicago. 

LIKE  HIS  predecessor,  President  Truman  is 
conversant  with  AFM-radio  tribulations.  He 
collided  with  it  while  in  Senate  and  has  shown 

(Continued  on  page  88) 
Page  4    •    December  24,  1945 


Dec.  28:  NAB  FM  Executive  Committee,  Pal- 
mer House,  Chicago. 
Jan.  2-3:  Indiana  Local  Broadcasters  Assn., 

Indianapolis. 
Jan.  3-4:  NAB  Board  of  Directors,  Roosevelt 

Hotel,  Hollywood. 
Jan.  30:  RMA  Board  of  Directors,  Stevens 
Hotel,  Chicago. 

Bulletins 

EDWARD  R.  MURROW,  chief  of  CBS  Euro- 
pean staff,  in  charge  of  London  office,  and 
Davidson  Taylor,  who  rejoined  CBS  Nov.  16 
as  director  of  programs  after  two  years 
abroad  in  Government  service,  elected  network 
vice-presidents  Friday,  dividing  responsibility 
for  all  CBS  broadcasts.  Mr.  Murrow  supervises 
news,  educational  and  discussion  broadcasts, 
Mr.  Taylor  all  other  programs. 
DIRECTOR  of  National  Music  Camp,  Inter- 
lochen,  Mich.,  will  wage  one-man  war  against 
James  C.  Petrillo,  AFM  president.  Dr.  Joseph 
Maddy,  of  Michigan  music  retreat,  so  an- 
nounced Friday  after  he  had  been  ordered  to 
appear  before  the  AFM  executive  board  m 
Chicago  Jan.  15  to  show  cause  why  he  should 
be  expelled  from  union.  Union  charges  Dr. 
Maddy's  work  is  "detrimental"  to  AFM. 

CIO  Jan.  5  starts  Saturday  series,  Cross  Sec- 
tion-CIO  on  CBS  3:45-4  p.m.  Bill  Downs, 
former  CBS  war  correspondent,  to  conduct 
"impartial  interviews"  with  CIO  personnel. 

DRUGGISTS  TO  HANDLE  RADIOS 

McKESSON-ROBBINS,  wholesale  drug  dis- 
tributors serving  some  30,000  retail  stores,  and 
Goodyear  Tire  &  Rubber  Co.  through  its  re- 
tail outlets  will  distribute  RCA's  new  line  of 
radios  and  radio-phonographs.  Table  models  in 
$25-$75  price  range  to  be  introduced  early 
next  year.  Also  may  be  handled  by  mass  dis- 
tribution companies. 


Business  Briefly 

ARMY  BUYING  SPOTS  •  U.  S.  Army  start- 
ing Jan.  7  uses  600  stations  five  times  weekly 
for  three  weeks  in  recruiting  announcement 
campaign.  All  stations  except  affiliates  of  ABC 
and  Mutual  which  carried  at  least  three  Army- 
sponsored  football  broadcasts  will  benefit. 
Agency,  N.  W.  Ayer  &  Son,  New  York. 

FAWCETT  ADDS  •  Fawcett  Publications  Inc., 
New  York  (Magazine  Digest  and  True  Maga- 
zine) ,  has  renewed  World  News  Roundup  thrice 
weekly  on  WEAF  New  York,  through  April 
1,  1946.  Company  sponsors  spot  announce- 
ments on  13  stations  for  True  and  five  stations 
for  Today's  Woman  magazine.  Agency,  Mc- 
Cann-Erickson,  New  York. 

DAINTEE  NAMES  HILL  •  Daintee  Prod- 
ucts Co.,  Paterson,  N.  J.  (Brite-Aid  and  other 
household  products),  has  appointed  Hill  Adv., 
New  York,  to  handle  grocery  store  products. 
Radio  may  be  used. 

TINKLETONE  PLANS  •  Precise  Electronics 
Co.,  New  York  (radio  sets),  has  appointed 
Atom  Adv.,  New  York,  to  handle  advertising. 
Firm  expects  to  use  radio  in  March  to  plug 
newest  model  called  Tinkletone. 

SNIDER  SPOTS  •  Birdseye-Snider,  New  York 
(Snider  condiments),  on  Jan.  3  starts  daily 
participation  in  combiifed  Sunrise  Salute  and 
Houseivives  Protective  League  on  KNX  Holly- 
wood for  13  weeks.  Agency,  Benton  &  Bowles, 
New  York. 


ADM.  FARLEY  PROMOTED 

REAR  ADM.  JOSEPH  F.  FARLEY,  commu 
nications  expert,  nominated  by  President  Tru 
man  to  become  commandant  of  the  Coast  Guard 
with  rank  of  full  admiral,  succeeding  Adm 
Russell  R.  Waesche,  who  retires  Jan.  1.  Adm 
Farley,  56,  has  been  identified  with  Coast 
Guard-Treasury  communications  most  of  his 
Coast  Guard  tenure,  which  began  in  1912.  H< 
has  been  Coast  Guard-Treasury  delegate  to 
many  international  conferences  on  communi- 
cations and  was  important  figure  on  Board  oi 
War  Communications. 


Ci 


Six  Commercial  TV  Stations  Assigned 


PERMANENT  assignments  in  the  new  low 
television  band  for  the  existing  six  commer- 
cial stations  and  the  10  experimental  stations 
were  announced  Friday  by  FCC,  together  with 
procedure  to  be  followed  in  shifting  of  assign- 
ments to  conform  with  new  allocations. 

Four  of  six  existing  commercial  metropoli- 
tan stations  which  must  change  frequency 
were  notified  they  must  go  off  air  by  March  1 
and  return  with  regular  programs  by  July  1 
on  new  assignments.  Amateur  service  will  shift 
March  1  from  56-60  mc  to  50-54  mc. 

The  Commission  explained  all  commercial 
assignments  announced  were  for  metropolitan 
stations  with  their  existing  powers  and  an- 
tenna heights.  Changes  in  assignments  of  ex- 
perimental stations  were  made  to  prevent  inter- 


ference to  commercial  stations,  to  achiev 
uniformity  of  licensing  where  the  same  equip 
ment  is  used  experimentally  and  commerciall 
by  the  same  licensee,  or  to  remove  televisioi 
operation  from  frequencies  assigned  to  othe 
services. 

To  effect  changes  without  disturbance,  FC 
set  forth  this  procedure: 

1.  Existing  stations  that  must  change  fre- 
quency will  go  off  the  air  on  or  before 
March  1,  1946,  and  return  to  the  air  with 
regular  programs  on  or  before  July  1, 
1946  on  their  new  assignments. 

2.  The  amateur  service  will  change  from 
the  frequency  space  between  56  and  60 

(Continued  on  page  88) 


BROADCASTING    •  Telecasti 


nO 


MATRON  IN 
MOBILE 


V£R  NEWLYWEDS 


IN 


NEW  ORLEANS 


ii  :i 


Folks  turn  first  to 


NEW  ORLEANS 


F   LOYOLA  UNIVERSI 


THE  GREATEST  SELLING   POWER   IN  THE   SOUTH'S   GREATEST  CITY 
50,000  Watts    ★    Clear  Channel    ★    CBS  Affiliate 

Represented  Nationally  by  The  Katz  Agency,  Inc. 


3ADCASTING    •  Telecasting 


December  24,  1945    •  Page 


BROADCASTINC 


Published  Weekly  by  Broadcasting  Publications,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation  Offices:  870  National  Press  Bldg. 
Washington  4,  D.  C.         Telephone:  ME  10X2 
IN  THIS  ISSUE  .  .  . 

Nets,  Affiliates  Feel  Double  Petrillo  Blast   15 

Jett  Calls  NARBA  Meeting  for  Jan.  4   15 

CBS  Seeks  New  Station   16 

FCC  Announces  FM  Allocation  Proposals   17 

Conditional  FM  Grants   17 

FCC  Adopts  Deadline  Policy   18 

Three  Sales  Halted  for  Ignoring  Rule   18 

Fhilco  Finds  TV  Cost  Is  Half  Million   20 

L.  A.  NAB  Meeting  to  Map  Expansion   20 

Reece  Bill  Would  Alter  FTC  Reviews 

By  Wallace  Werble   24 

Lawyers  Laud,  Condemn  Hearing  Plans   34 

Nets  Feature  Holiday  Programs   62 

Ready  for  10,000,000  New  Customers? 

By  Leo  M.  Fremont   65 

Magnetron  Tube's  History  Described   66 

FCC  Approves  WSRR  Newspaper  Ownership  71 

Joske  Yearlong  Test  Ending   73 

Raibourn  Denies  Anti-Trust  Charges   75 

State  Dept.  Requests  Information  Fund   76 

UNO  Plans  Powerful  Station   84 


DEPARTMENTS 


Agencies  54 

Allied  Arts  58 

Commercial  . —  44 

Editorial  48 

FCC  Actions  79 

Feature  of  Week —  10 

Management  44 

Net  Accounts  64 


News   54 

Our  Respects  To  48 

Production   52 

Programs  60 

Promotion  59 

Sellers  of  Sales  __  10 

Sponsors  64 

Technical   56 


Sid  Hix  16 


At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 
EDITORIAL 

ROBERT  K.  RICHARDS,  Editorial  Director 

Art  King,  Managing  Editor;  J.  Frank  Beatty, 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Rufus  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 

Jackson. 

BUSINESS 
MAURY  LONG,  Business  Manager 

Bob   Breslau,   Adv.   Production  Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Cleo  Kathas. 
AUDITING:    B.    T.   Taishoff,   Catherine  Steele, 
Mildred  Racoosin. 

CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  Helm 


NEW  YORK  BUREAU 

260  Park  Ave.  PLaza  6-8366 
EDITORIAL:  Bruce  Robertson,  New  York 
Edwin     H.     James,     Florence    Small,  Dorothy 
Macarow,  Doris  Gooch. 

ADVERTISING:  S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 


CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4116 
W.  Sample,  Manager; 


Jean  Eldridge. 


HOLLYWOOD  BUREAU 

1509  North  Vine  St.,  Room  217.  Gladstone  7363. 
David  Glickman,  Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  KLgin  0776 
James  Montagnes,  Manager. 

Broadcasting  Magazine  was  founded  in  1931  by 
Broadcasting  Publications  Inc.,  using  title:  BROAD- 
CASTING— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932  and 
Broadcast  Reporter  in  1933. 

*  Reg.  U.  S.  Pat.  Office 
Copyright  19i5  by  Broadcasting  Publication*  Inc. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COPY 


5000 
WATTS 


0 


i 


1290 
KILOCYCLES 


BaUc 

American  Broadcasting  Co. 


Page  6    •    December  24,  1945 


BROADCASTING    •  Telecast! 


high  with  the  national 

NO  WOMDER  S^^St^  >»  the  Nations 
.  liver— when  it  ts  Uth  in  Qnd  yet 

re^es  between  H5.000  and 
SECWD  in  Bonk  Depos...  KV,KH 
SmoU  wonde,  »no.  the-  ™  me  since 
as  the  medium  to  <e°cn  '        „     a5  the  BIG 
KWKH  with  its  SO  000  wotts  Stocks  Up  ^  ^  „  the 

the  Ark-La- » e*  • 
Station  ot  tne 

buying  market. 


R 


THE  COAST 


(4 

r  m 


in  her  purse  she 


J2S 


When  a  man  goes  rummaging  in  women's 
purses,  he's  likely  to  get  some  surprises.  Or, 
as  emcee  Jerry  Lawrence  proves  to  the  de- 
light of  Meet  the  Missus  audiences,  anything 
is  possible.  Thus  far  he's  found  such  oddities 
as  smoked  tripe,  a  hand  grenade  and  a 
stuffed  chipmunk.  But  that's  not  all . . . 

By  far  the  most  interesting  item  in  the 
handbags  of  a  quarter-million  women  who 
each  year  comprise  the  studio  audience 
alone  of  Meet  the  Missus  is  a  half-billion 
dollars  in  buying  power.t  And  this  is  only 
the  buying  power  of  women  who 
,j  actually  see  the  show.  In  addition 

to  them . . . 

More  ladies  listen  to  Meet 
the  Missus  than  to  any  local 
women's  program  on  the  Pacific  Coast* 


I  COLUMBIA 

%  {  'Pacific 

J  NETWORK 


by  the  Idea  Network 


TEE  MISSIS 


carries  a  half-billion  dollars 

Monday  through  Friday,  rain  or  shine,  holi- 
day or  washday-the  ultra-glamour  of  Earl 
Carroll's  (where  the  broadcasts  originate), 
the  gag  questions  and  gimmicks,  the  un- 
rationed  laughter  and  deep-down  sentiment 
of  Meet  the  Missus  on  the  Columbia  Pacific 
Network  make  it  a  housewives'  "must". 

In  person  or  on  the  air,  Meet  the  Missus 
delights  the  lady  with  the  purse— that  all- 
powerful  lady  who  does  most  of  the  Pacific 
Coast's  family  buying.  And  it  pleases  spon- 
sors of  everything  from  quick-frozen  foods 
to  floor  wax,  too.  So  much  so  that  one  adver- 
tiser voluntarily  announced:  "...our  sales 
results  are  ample  evidence  that  you  have 
an  outstanding  show." 

A  call  to  us  or  Radio  Sales  will  get  you 
an  introduction  to  the  Missus  and  (as  soon 
as  an  availability  opens  up)  get  your  prod- 
uct an  introduction  to  the  purse-powerful 
audience  of  Meet  the  Missus.  Why  not  call 
us  or  Radio  Sales  now? 

^Computed  on  $1,922  per  capita  effective  buying  in- 
come for  Los  Angeles,  Sales  Mana  gement  "Survey  of 
Buying  Power"  (May,  1945). 

^Pacific  Network  Hooper  ratings  (September,  1945). 


A  DIVISION  OF  THE  COLUMBIA  BROADCASTING  SYSTEM 
Palace  Hotel,  San  Francisco  5  •  Columbia  Square,  Los  Angeles  28 
Represented  by  Radio  Sales,  the  SPOT  Broadcasting  Division  of  CBS 


RADIO  STATION 

UIFLR- 

Serving  the  Tampa- 
St.  Petersburg  area, 
in  Florida 


Announces 
the 

appointment  of 

Charles  G 
Baskerville 

as  manager. 


Feature  of  the  Week 


A  WAR-END  friendship  was  re- 
newed early  this  month  when  Gen. 
Jonathan  M.  Wainwright,  hero  of 
Corregidor,  made  good  his  promise 
to  visit  Arizona,  where  he  lived  as 
a  boy. 

He  made  the  promise  to  Howard 
Pyle,  program  director  of  KTAR 
Phoenix,  who  represented  NBC, 
KTAR  and  the  Arizona  Broadcast- 
ing System  as  a  war  correspondent, 
as  they  were  flying  home  after  wit- 
nessing the  Japanese  surrender 
ceremonies  on  the  U.S.S.  Missouri 
and  the  surrender  of  Lt.  Gen. 
Yamashita,  Jap  commander  in  the 
Philippines,  in  northern  Luzon. 

Gen.  Wainwright's  Arizona  visit 
included  an  appearance  on  Mr. 
Pyle's  Report  to  the  People  of  Ari- 
zona, a  state  network  feature;  a 
meeting  with  Gov.  Sidney  P.  Os- 
born,  accompanied  by  Mr.  Pyle;  a 
party  at  Williams  Field  near  Phoe- 
nix, and  a  325-mile  flight  which 
gave  him  a  view  of  his  old  Fort 
Grant  home,  which  he  hadn't  seen 
in  50  years.  Mr.  Pyle,  the  first 
civilian  broadcasters  to  land  on  the 


3  Little  Words' 


4  k  ' 


FANCY  western  riding  crop  was 
presented  Gen.  Jonathan  M.  Wain- 
wright by  Howard  Pyle,  program 
director  of  KTAR  Phoenix,  during 
a  radio  interview  when  the  general 
made  a  visit  to  Arizona. 


Atsugi  airstrip  near  Tokyo,  was  the 
only  radio  man  aboard  the  plane 
bringing  Gen.  Wainwright  from  the 
Pacific  to  the  U.  S. 


Sellers  of  Sales 


DYNAMIC,  38-year-old  Erwin 
H.  (Ernie)  Shomo,  sales 
manager  of  WBBM  Chicago, 
has  been  telling  the  boys 
along  Michigan  Avenue  ever  since 
1941  that  the  most  important  job 
a  salesman  can  do  is  a  good  job  of 
public  relations. 

No  prophet,  but  now  enjoying 
the  fruits  of  his  pre-war  predic- 
tion, Ernie  is  prepared  for  the  fu- 
ture with  a  long  list 
of  satisfied  clients 
now  on  the  air  with 
WBBM  and  an  al- 
most equally  long  list 
of  accounts  to  whom 
he  had  to  regretfully 
say  "No"  when  they 
begged  for  time. 

"It  has  always 
seemed  to  me  that 
there  is  no  such 
thing  as  a  lost  ac- 
count. For  this  rea- 
son, even  when  we 
weren't  able  to  satis- 
fy local  advertisers' 
requests  for  time, 
that  we  continued  to 
contact  them  and 
keep!  them  interested 
in  radio.  Today,  as  some  of  the 
institutional  accounts  drop  off,  these 
people  are  still  anxious  to  get  on 
the  air." 

"The  radio  salesman's  big  job 
today  and  I  speak  only  for  the 
men  on  our  sales  staff,  is  to  offer 
the  proper  solution  to  the  radio 
problems  a  great  many  accounts 
will  face  as  they  move  from  war- 
time to  peacetime  production. 

The  secret  of  a  successful  sales 
force  is  the  ability  to  coordinate 


ERNIE 


on 


WWDC 


all  departments  of  a  radio  station 
to  produce  results  for  an  adver- 
tiser while  improving  the  station's 
prestige  with  its  audience,  Ernie 
believes. 

"We  put  fully  as  much  effort  into 
producing  and  servicing  a  local 
show  or  a  local  spot  campaign  as 
we  would  if  it  were  a  network 
production.  The  salesman  is  the 
advertiser's  chief  contact  with  the 
station  and  the  tal- 
ent. If  he  has  let  the 
"easy  money"  of 
wartime  accounts  in- 
terfere with  his 
maintenance  of  the 
respect  and  good  will 
of  advertisers  hard 
hit  by  wartime  re- 
strictions, he  has  lost 
himself  a  friend  and 
a  future  customer." 

"It  may  be  of  in- 
terest to  know  that 
our  own  sales  staff 
has  actually  spent 
more  time  and  money 
in  keeping  our  ad- 
vertisers satisfied 
during  the  war  when 
we  had  little  time  to 
sell,  than  before  Pearl  Harbor  when 
the  shoe  was  on  the  other  foot," 
he  declared. 

A  native  Chicagoan,  born  July 
3,  1907,  and  educated  in  Chicago 
public  schools,  Ernie  has  been  an 
advertising  salesman  from  the  day 
he  walked  out  of  Senn  High  School 
with  a  diploma  in  1925.  He  started 
with  the  Chicago  Tribune  as  a  clas- 
sified adman,  and  moved  to  New 
York  to  join  the  advertising  staff 
of  the  Tribune's  famed  Ocean 
(Continued  on  page  82) 


"Three  Little  Words"  (that  will 
do  a  lot  for  your  sales)  is  on  Sundays 
at  4:15  P.M.,  EST,  on  WWDC  and 
the    entire    Associated  Network. 

"Three  Little  Words"  is  a  live 
show  featuring  Ted  Alexander,  a 
singer,  who  has  long  been  a  Wash- 
ington favorite  through  his  appear- 
ances at  the  Hotel  Mayflower.  He 
was  formerly  a  Kay  Kyser  soloist. 
He  is  backed  by  the  unique  organ 
style  of  Len  Friendly,  with  poetic 
interludes  by  Willis.  Conover.  The 
result  is  a  fifteen-minute  show  that  {» 
has  both  bobby-soxers  and  matrons  | 
swooning. 

For  sale  as  a  package  on  the  en 
tire  network,  or  locally  on  a  co 
operative  basis.  Write  or  wire  Be 
Strouse,  WWDC,  Washington  6, 
D.  C,  or  Weed  8b  Company  in  youi 
city. 


-jj 

leh 


WWDC 

the  big  sales  result 
station  in  Washington,  D.  ( 

Represented  nationally  by 

WEED  &  COMPAQ- 


Page  10    •    December  24,  1945 


BROADCASTING    •  Telecastir 


EVERETT  L.  DILLARD 

'Sftt;  Staffs  of  J" 

COMMERCIAL  RADIO  EQUIPMENT  COMPANY 

KOZY 

Kansas  City's  Pioneer  FM  Broadcast  Station 


W3XL 

Washington  D.  C.'s  Pioneer  Developmental  FM 
Broadcast  station  on  the  100  Megacycle  Band 


1 


1 


1e)ish  <<3heir  oMany  friends  j| 

if 

■SK  Uery  eMerry  Qhristmas  M 
cAnd  1 
<A  Wappy  9{ew  Jear  % 


1  % 

|      KANSAS  CITY,  MO.  WASHINGTON,  D.  C.  HOLLYWOOD,  CAL.  |i 

OADCASTING    .    T.I. c. tin,  December  24,  1945    .    Page  11 


Back  in  1938,  the  makers  of  Gulden's  Mustard 
decided  to  test  the  effectiveness  of  radio  for  pro- 
moting the  sale  of  their  product.  WTIC  and  the 
wealthy  Southern  New  England  market  were 
selected  for  the  experiment.  That  test  has  re- 
sulted in  a  mutually  profitable  association  of 
seven  years  standing,  for  Gulden's  is  today  the 
favorite  mustard  of  Southern  New  England. 

A  quality  product,  a  superior  sales  medium, 
and  an  above  average  market  form  a  combina- 
tion that  is  just  about  impossible  to  beat.  Gul- 
den's Mustard,  WTIC,  and  Southern  New  Eng- 
land are  a  case  in  point. 


DIRECT  ROUTE  TO 
SALES  IN 

Sout6en*t  Ttetv  £tuptcut<i 

The  Travelers  Broadcasting  Service  Corporation 

Affiliated  with  NBC 
and  New  England  Regional  Network 

Represented  by  WEED  &  COMPANY, 
New  York,  Boston,  Chicago, 
Detroit,  San  Francisco  and  Hollywood 


War  Advertising  Over  KPRO  Brings 
100%  Sales  for  Peace  Time  Product 


Advertiser  discovers,  after  cutting  of  promotional  budget, 
that  he  had  made  a  mistake  and  decided  to  carry  KPRO 
through  the  reconversion  and  retooling  period  because  of 
its  tremendous  farm  audience.  YOU  TOO  will  find  that 
the  large  VALLEY  OF  PARADISE  audience  of  KPRO  will 
get  results  for  you. 


»  Menft6er 

£5r.W».  CeUr°  ,nne  that  the  B0- 

vv,a  telephone  ™    tW>  and  »• 

fc  -  you  £  P.—^ 


^e  "Tie  had  not  ^iBine  our  "Wd  change 

^  very,l  listening  indireotiy 

F00S  ^Clsion 


Studios  in 
Riverside  and 
San  Bernardino, 
California 


Those  Who  Know  Use 

KPRO 


For  availabilities  consult  Adam  Young,  Jr.,  Joe  McGillvra  or  Duncan  Scott 


BROADCASTING    .  Telecasting 


December  24,  1945    •  Page 


ONE  OF  A  SERIES 


PRESENTING  THE   MEN    WHO   MAKE   FREE   &  PETERS  SERVICE 


lore''  please- 
here  comes 


Two  years,  Telegraph  Operator, 

Santa  Fe  R.  R. 
Eleven  years,  Advertising  Staff, 

St.  Louis  Post-Dispatch 
Two  years,  Copyrighted  Newspaper 

Features 
Four  years,  Sales  Staff,  Radio 

Station  KSD,  St.  Louis 
Free  &  Peters  (New  York  Office) 
since  Feb.,  1943 


Jones  Scovern! 


Yes,  friends,  alack  and  alas.  Despite  his 
cherubic  face,  the  character  depicted  above 
is  both  a  gin  rummy  hound  and  an 
amateur  golf  champion.  Also,  we  hasten 
to  add,  he  had  seventeen  years  of  success- 
ful advertising  experience  even  before 
coming  with  F&P  (including  four  years  of 
top-notch  work  in  local  and  regional  sales 
at  KSD)  and  is  really  one  of  the  cracker-, 
jack  radio  time  salesmen  in  the  U.S.A.  .  .  . 
All  in  all,  Jones  has  long  proved  himself 
to  be  one  of  your  most  valuable  F&P 
"Colonels" ! 


Yes,  we 
stated ! 


your 


most  valuable",  as 


Here  at  F&P,  Jones  Scovern  and 


all  the  rest  of  us  have  some  rather  original 
conceptions  of  radio-station  representation 
—  which  include  the  idea  that  we  represent 
.your  interests  to  the  same  extent  as  those 
'of  the  radio  stations  we  serve.  Because 
iwe  are  convinced  that  if  we  "sell"  you  the 
right  stations,  and  if  those  stations  fully 
[understand  your  needs  —  then  you,  and  the 
stations,  and  F&P  will  all  be  more  success- 
ful, and  enjoy  life  a  lot  more  while  we're 
doing  it! 

Too  good  to  be  true,  you  think?  Well,  give 
us  a  ring  and  see  if  we  can't  show  you, 
here  in  this  pioneer  group  of  radio-station 
representatives. 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY   CINCINNATI 

KDAL  DULUTH 

WDAY  FARGO 

WISH  IND1ANAI0LIS 

WJEF-WKZO     .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE   LOUISVILLE 

WTCN   .    .    M1NNEAP0LIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

.  .  .  IOWA  ... 

WHO  DES  MOINES 

WOC  DAVENPORT 

KM  A  SHENANDOAH 

. .  . SOUTHEAST  .  .  . 

WCBM   BALTIMORE 

WCSC  CHARLESTON 

WIS   COLUMBIA 

WpTF   RALEIGH 

WDBJ  '  ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

KOB   ALBUQUERQUE 

KEEW   BROWNSVILLE 

KR,S  CORPUS  CHRISfl 

KXYZ   HOUSTON 

KOMA  OKLAHOMA  CITY 

KTJL  ■    •  TULSA 

.  .  PACIFIC  COAST  .  . 

uniM   PORTLAND 

K?*S    .    .    ......  SF.ATTLE 

and  WRIGHT-SONOVOX.  Inc. 


Free  &  Peters,  ih. 

Pioneer  Radio  Station  Representatives 


Since  May,  1932 


CHICAGO:  180  N.  Michigan  NEW  YORK:  444  Madison  A  ve.  DETROIT:  645  Gr, 
Franklin  6373  Plaza  5-4130  Cad.Ilac  l: 


Page  14    •    December  24,  1945 


■oUSt  SAN  FRANCISCO:  1 1 1  Sutter  HOLLYWOOD:  633  r  Hollywood  ATLANTA:  322  Palmer  Bid g. 

Sutter  4353  Hollywood  2151  Mam  5667   


BROADCASTING    •  Telecastin 


BROA DC ASTINC 


VOL.  29,  NO.  26 


WASHINGTON,  D.  C,  DECEMBER  24,  1945 


$5.00  A  YEAR— 15c  A  COPY 


Nets,  Affiliates  Feel  Double  Petrillo  Blast 

More  Musicians,  No 
Overseas  Music 


AFM  Demand 

By  Bruce  Robertson 

JAMES  CAESAR  PETRILLO, 
president  of  the  American  Federa- 
tion of  Musicians,  fired  a  double 
blast  at  radio  last  week  in  demands 
on  the  major  networks  and  affiliate 
stations. 

He  forbade  the  networks  to 
broadcast  any  musical  programs 
from  abroad  (except  Canada)  ef- 
fective Dec.  31. 

He  ordered  the  networks  to  "do 
something"  about  the  fact  that  of 
independent  stations  receiving  net- 
work programs,  only  275  employ 
staff  musicians  while  411  do  not. 
He  wants  musicians  employed  in 
every  station  affiliated  with  any 
major  network. 

International  Questions 

Mr.  Petrillo's  first  demand— that 
networks  cease  broadcasting  music 
from  abroad — is  expected  to  have 
international  repercussions.  It 
came  on  the  eve  of  the  State  Dept's. 
program  for  a  world-wide  informa- 
tion dissemination  which  includes, 
among  other  things,  fostering  the 
exchange  of  radio  programs  be- 
tween this  country  and  others  (see 
story  on  page  76). 

Officials  of  the  major  networks 
were  surprised  by  the  double  blow. 
No  formal  comments  were  avail- 
able, but  it  appeared  likely  that 
Petrillo's  demands  for  musicians 
ifi  every  network  affiliate  would  be 
tossed  to  the  new  Industry  Music 
Committee  named  by  NAB  Presi- 
dent Justin  Miller.  That  commit- 
I  tee  held  its  first  session  in  Wash- 
i  ihgton  Dec.  6  [Broadcasting,  Dec. 
10]. 

I  In  identical  letters  to  the  presi- 
dents of  the  major  networks,  the 
AFM  chieftain  asserted  that  affili- 
lltes  which  do  not  now  maintain 
f  itaff  musicians  "should  employ  live 
ijnusicians  if  they  are  to  continue 
io  receive  network  programs."  He 
laid  he  would  "be  happy  to  call  a 
|i*ieeting  of   the  four   chain  com- 
lilanies  some  time  after  the  holidays 
llio  discuss  the  entire  matter." 
I      In   the   meantime    Mr.  Petrillo 
Suggested  the  network  heads  might 
^cooperate  by  advising  these  sta- 
tions that  something  must  be  done 


unavailable  in  certain  cities  will 
not  stand  up  as  the  union  now  is 
"willing  and  ready  to  service  all 
of  these  stations."  That  goes  for 
Canada  as  well  as  the  U.  S.,  he 
added. 

The  musicians-for-every-station 

CONTINUING  a  campaign  to 
tighten  his  grip  on  radio,  James 
C.  Petrillo,  AFM  president,  has 
added  two  more  demands  to  net- 
works. He  has  banned  pickups  of 
foreign  music  (except  Canada)  ef- 
fective Dec.  31  and  told  networks 
that  affiliates  not  now  employing 
musicians  must  hire  them.  Net- 
works expected  to  toss  latest  de- 
mands into  lap  of  newly-formed 
Industry  Music  Committee. 

demand  reached  networks'  head- 
quarters shortly  after  his  previous 
communication  forbidding  pickup 
of  music  from  abroad.  In  that  let- 
ter Petrillo  said  the  war  is  over  and 
there's  no  longer  any  need  for  such 
foreign  programs.  He  commented 
it's  time  to  get  back  to  normal  op- 


erating conditions,  indicating  that 
to  him  "normal"  means  music  per- 
formed only  by  AFM  members. 

No  analysis  of  network  musical 
programs  from  abroad  was  avail- 
able as  Broadcasting  went  to  press, 
but  network  spokesmen  informally 
expressed  the  opinion  they  were  so 
few  in  number  their  absence  would 
have  little  effect  on  overall  pro- 
gramming of  networks.  These 
statements  apparently  overlooked 
the  regular  exchange  of  broadcasts 
conducted  in  cooperation  with  the 
British  Broadcasting  Corp.  and 
carried  in  this  country  and  Eng- 
land. 

Many  of  these  are  not  primarily 
musical  programs  but  would  lose 
much  of  their  effectiveness  if  inci- 
dental music  had  to  be  eliminated, 
Stephen  Fry,  program  director  at 
BBC's  North  American  headquar- 
ters in  New  York,  said.  Mr.  Fry 
reported  that  he  had  requested 
BBC  counsel  to  approach  the  AFM 
with  a  request  for  an  explicit  defi- 
nition of  musical  pickups,  pointing 
out  that  many  addresses  of  inter- 
national importance,  such  as  those 


Jett  Calls  NARBA  Meeting  for  Jan.  4 

Technical  Meet  Precedes 
State  Dept.  Conference 
Called  for  Feb.  4 


done 

|;to  remedy  this  situation."  He  said 
the  argument  that  musicians  are 

jiMOADCASTING    •  Telec 


RECOGNIZING  the  importance  of 
clearing  up  hemispheric  standard 
broadcast  allocation  problems  be- 
fore expiration  of  the  "Havana 
Treaty"  next  March,  both  the  State 
Dept.  and  the  FCC  went  into  action 
last  Thursday,  arranging  a  pre- 
liminary engineering  meeting  of 
representatives  of  U.S.  stations  on 
Jan.  4,  to  be  followed  by  a  confer- 
ence of  North  American  represent- 
atives in  Washington  on  Feb.  4. 

Full  impact  of  the  NARBA  meet- 
ing, precipitated  by  Cuba's  de- 
mands for  additional  standard 
broadcast  facilities,  apparently  was 
not  felt  in  either  until  after  the 
State  Dept.  moved  toward  calling 
a  full-dress  "treaty  conference"  in 
Washington  for  early  January 
[Broadcasting,  Dec.  17].  The  FCC 
promptly  interceded  at  the  State 
Dept.,  urging  a  technical  confer- 
ence looking  toward  an  interim 
agreement  to  obviate  Senate  rati- 
fication, because  of  lack  of  time  in 
which  to  prepare  for  a  conference 
of  plenipotentiary  proportions. 
The  State  Dept.  previously  had 

a  s  t  i  n  g 


notified  the  North  American  na- 
tions signatory  to  NARBA  (Can- 
ada, Cuba,  Mexico,  Haiti,  Domin- 
ican Republic,  Newfoundland  and 
the  Bahamas)  that  the  sessions 
would  be  held  in  Washington  the 
first  week  in- January.  Last  Thurs- 
day, the  State  Dept.  sent  telegrams 


PREPARATORY  to  the  North 
American  Regional  Broadcasting 
Engineering  Conference  in  Wash- 
ington Feb.  4,  Commissioner  E.  K. 
Jett  of  FCC,  outstanding  author- 
ity on  international  communica- 
tions, has  called  meeting  of  indus- 
try engineers  in  Washington  for 
Jan.  4.  Possible  effect  on  U.  S. 
broadcasters  of  Cuba's  demands  for 
some  20  additional  channels  makes 
it  important  conference.  Mr.  Jett 
urges  those  planning  to  attend  Jan. 
4  conference  to  notify  him. 

to  these  nations  advising  them  the 
conference  would  begin  on  Mon- 
day, Feb.  4  in  Washington. 

Simultaneously,  the  FCC  an- 
nounced last  Thursday  that  Com- 
missioner E.  K.  Jett,  who  has  had 
broad  experience  in  international 
conferences  and  who  participated 
in  the  drafting  of  NARBA  in  1937; 


Chief  Engineer  George  P.  Adair, 
and  General  Counsel  Rosel  H. 
Hyde  would  meet  with  representa- 
tives of  industry  on  Jan.  4  "to  dis- 
cuss matters  to  be  considered  at  the 
forthcoming  engineering  conference 
relating  to  the  North  American 
Regional  Broadcasting  Agree- 
ment." 

Importance  of  the  conference  is 
stressed  in  the  FCC  announcement, 
because  of  the  possible  effect  even 
of  partial  compliance  with  the 
Cuban  demands  upon  standard  sta- 
tion operations  in  this  country. 
Cuba  has  "demanded"  new  assign- 
ments on  some  20  additional  chan- 
nels, mainly  below  100  kc,  and 
most  of  them  with  power  of  from 
15  to  50  kw  and  all  of  them  re- 
quiring protective  directional  an- 
tennas. Following  the  1941  NARBA 
shiftover,  many  stations  suffered 
intolerable  interference  from 
Cuban  stations  which  did  not  com- 
ply with  engineering  standards 
specified  in  the  agreement. 

Every  effort  is  being  made  to 
hold  the  Feb.  4  session  within  the 
limitations  of  an  engineering  con- 
ference, rather  than  a  formal 
treaty  meeting.  The  expectation  is 
that  an  executive  agreement  may 
{Continued  on  page  78) 

December  24,  1945    •    Page  15 


of  Gen.  Eisenhower,  have  been  ac- 
companied by  military  music  which 
the  new  AFM  edict,  if  strictly  in- 
terpreted, would  eliminate.  Mr. 
Fry  also  pointed  out  that  if  ap-  I 
plied  to  international  programming 
generally,  prohibition  on  musical 
programs  from  abroad  would  seri- 
ously hamper  radio's  effectiveness 
as  a  means  of  promoting  interna- 
tional understanding,  as  music, 
needing  no  translation,  has  played 
an  important  part. 

Raises  Social  Problem 

On  the  domestic  front,  Mr.  Pe- 
trillo has  raised  a  problem  of  social 
and  economic  responsibility  of  in- 
dividual broadcasters  as  well  as 
the  issue  of  employment  for  AFM 
members.  If  the  union's  figures  are 
correct,  there  are  three  network 
affiliates  operating  without  employ- 
ing live  musicians  for  every  two 
that  do  employ  them.  Those  not 
employing  musicians  obtain  their 
musical  programs  from  the  net- 
works and  records. 

In  addition  to  his  latest  demands, 

{Continued  on  page  85) 


Touche! 

IT  TOOK  a  member  of  the 
press  to  hit  the  network  tele- 
vision situation  on  the  head. 
Last  week,  following  the  RCA 
color  demonstration  at  Prince- 
ton, a  newspaperman  summed 
it  up  thusly:  "CBS  says 
'we've  got  color  but  we  won't 
show  it.'  RCA  says  'we'll 
show  it  but  we  haven't  got 
it.' " 


CBS  May  Need  New  Station 
To  Help  Pay  Costs-Kesten 

Network  Officials  Make  Plea  at  FCC  Hearing 
To  Be  Allowed  to  Acquire  KQW  San  Jose 


TV  Standards  Are 
Adopted   by  FCC 

TECHNICAL  standards  to  govern 
television  operation  were  adopted 
by  the  FCC  last  Wednesday  at  its 
final  meeting  of  the  year.  The 
Standards  of  Good  Engineering 
Practice  Concerning  Television 
Broadcast  Stations  covers  26  pages 
of  text,  in  addition  to  10  charts  and 
drawings.  Applicants  and  engi- 
neers may  obtain  the  Standards 
from  the  FCC. 

The  Standards,  along  with  Rules 
and  Regulations  Governing  Tele- 
vision (and  all  other  services)  will 
be  published  in  full  text  in  the 
Broadcasting  1946  Yearbook  Num- 
ber now  in  production,  which  will 
appear  in  early  1946. 

Subject  to  revision  as  progress 
is  made  in  the  art,  the  Standards 
are  based  upon  the  best  engineering 
''ata  available,  including  evidence 
t  hearings,  conferences  with  radio 
ngineers,    and   information  sup- 
llied  by  equipment  manufacturers 
jtnd    television    station  licensees, 
j   they  are  complete  in  themselves, 
'  the  Commission  pointed  out,  and 
/supersede   previous   standards  or 
/policies  concerning  television. 
/    The  Commission  said  that  while 
/  the   Standards  provide  for  flexi- 
/  bility  and  indicate  the  conditions 
to  which  they  apply,  "it  is  not  ex- 
pected that  material  deviation  from 
the  fundamental  principles  will  be 
recognized  unless  full  information 
is  submitted  as  to  the  need  and 
reasons  therefor." 

The  Standards  cover  12  sections 
which  include  definitions,  transmis- 
sion requirements,  typographical 
data,  interference  determination, 
field  intensity  measurements,  trans- 
mitter location,  antenna  systems, 
transmitter  design,  and  studio 
equipment.  Sections  13  to  20,  which 
include  approved  transmitters  and 
monitors  and  television  broadcast 
application  forms,  are  to  be  sup- 
plied. 

The  Standards  are  virtually  the 
same  as  those  proposed  by  a  joint 
FCC-industry  engineering  confer- 
ence and  submitted  last  summer 
for  the  Commission's  approval 
[Broadcasting,  Aug.  6]. 


OWNERSHIP  of  another  station 
may  be  needed,  CBS  Executive  Vice 
President  Paul  W.  Kesten  told  the 
FCC  last  Thursday,  to  help  main- 
tain the  company's  operations. 

Appearing  at  a  hearing  in  be- 
half of  Columbia's  proposed  pur- 
chase of  KQW  San  Jose,  Mr.  Kes- 
ten declared  that  signs  are  evident 
that  broadcasting  operations  are 
going  back  to  normal.  And,  he 
added,  at  normal  level  there  is  a 
threat  of  operating  at  a  loss  be- 
cause "circulation"  has  reached 
the  ceiling.  The  present  32  million 
radio  homes,  he  said,  approaches 
the  ultimate. 

Replacement  for  WBT 

He  said  CBS.  which  owns  seven 
stations  and  45%  of  another,  is 
not  seeking  to  raise  the  ceiling  on 
its  station  ownership  but  is  seeking 
to  replace  WBT  Charlotte,  sold  sev- 
eral months  ago  (for  $1,505,000) 
under  FCC  network  regulations. 
CBS,  he  said,  will  need  the  revenue 
from  another  station  if  operations 
return  to  "normal". 

Importance  of  San  Francisco  as 
a  news  center — especially  with  the 
possibility  of  its  selection  as  United 
Nations  headquarters — was  cited 
by  Mr.  Kesten  as  one  reason  an 
owned  station  is  needed  in  that 
area.  He  said  he  could  understand 
the  Commission's  viewpoint  in  not 
wanting  one  organization  to  own 
too  many  stations,  but  that  it  is 
important  for  the  public  interest 
that  big  news  centers  be  covered 
adequately.  San  Francisco,  he  said, 
is  vitally  important  in  long-range 
planning. 

Pointing  out  that  1944  was  the 
peak  year  for  revenue,  he  said  if 
income  dropped  to  the  1941  level 
the  network  would  operate  at  a 


loss.  Pyramiding  costs  heretofore 
have  been  cushioned  by  expansion 
of  the  medium,  he  explained. 

Ownership  of  a  "reasonable  num- 
ber of  stations — provided  it  falls 
short  of  monopoly — adds  greatly 
to  the  economic  stability  of  net- 
work operation,"  Mr.  Kesten  said. 

CBS  proposes  to  buy  KQW,  now 
its  affiliate,  from  Ralph  R.,  Mott 
Q.,  and  Sherwood  B.  Brunton  'and 
C.  L.  McCarthy  for  $950,000.  The 
hearing  was  held  before  Commis- 
sioners Clifford  J.  Durr,  Charles 
R.  Denny  Jr.,  E.  K.  Jett  and  Wil- 
liam H.  Wills. 

Frank  M.  Stanton,  CBS  vice 
president  and'  general  manager, 
said  if  the  application  is  granted 
CBS  plans  to  apply  for  a  change 
in  frequency  from  740  to  560  kc 
with  5  kw  day  and  night,  and  that 
if  this  change  is  not  permitted 
CBS  would  prosecute  an  applica- 
tion for  50  kw  on  740  kc.  He  said 
the  company  also  would  ask  that 
KQW  be  designated  as  a  San  Fran- 
cisco station. 

He  said  CBS  did  not  need  any 
immediate  return  on  its  investment 
but  did  expect  KQW  to  show  a 
profit. 

"Two  or  three"  prospective  man- 
agers for  KQW  as  a  CBS-owned 
station  are  being  considered,  Mr. 
Stanton  declared,  adding  that  "he 
will  certainly  be  a  Pacific  Coast 
man  who  knows  the  Bay  area." 

D.  W.  Thornburgh,  CBS  vice 
president  in  charge  of  Pacific  Coast 
operations,  would  have  supervision 
over  KQW.  Mr.  Thornburgh  was 
scheduled  to  appear  at  the  hearing 
but  became  ill  in  New  York  while 
en  route  to  Washington. 

Mr.  Stanton  said  CBS  planned 
(Continued  on  page  73) 


Spiegel  Appoints 

SPIEGEL  NECKWEAR  Co.,  New 
York,  has  appointed  Stuart  Bart 
Adv.,  New  York,  to  handle  adver- 
tising. Firm  may  use  spot  an- 
nouncement campaign  in  1946. 

Page  16    •    December  24,  1945 


Drawn  for  Broadcasting  by  Sid  Hix 
Wo  Ma'am  we  haven't  any  parts  yet.  This  is  what  your  new  radio  will 
look  like  though!" 


RESIGNATION  of  John  Morgan 
Davis  as  general  counsel  of  NAB, 
submitted  some  time  ago,  was  ac- 
cepted Thursday  by  President 
Justin  Miller.  Mr.  Davis  asked  to 
be  relieved  of  his  post  to  devote 
full  time  to  his  law  firm  in  Phila- 
delphia, Davis  &  Short.  He  will 
stay  at  NAB  until  a  successor  has 
been  named.  Labor  aspects  of  the 
Law  Dept.  will  be  shifted  to  the 
new  Employe-Employer  Relations 
Dept.  now  getting  under  way,  with 
a  director  to  be  named  soon.  Mr. 
Davis  joined  NAB  Aug.  9,  1944. 
He  had  been  in  Philadelphia  broad- 
casting since  1929. 

Study  of  Agency 
Recognition  Slated 

PRESENTATION  of  pros  and  cons 
covering  a  proposed  agency  recog- 
nition bureau  within  the  NAB  was 
worked  out  last  Tuesday  at  a  meet- 
ing of  a  subcommittee  of  the  Sales 
Managers  Executive  Committee. 
The  presentation  will  be  laid  before 
the  NAB  Board  of  Directors  at  its 
Jan.  3-4  meeting  in  Los  Angeles 
(see  roundup  story  on  board  meet- 
ing page  20). 

Cost  of  operation,  which  might 
run  $25,000  or  more  a  year,  is  dis- 
cussed along  with  operating  aspects. 

If  the  board  endorses  the  recog- 
nition project  and  the  script,  a  30- 
minute  dramatization  will  be  pre- 
pared. This  will  give  those  at  dis- 
trict meetings  a  chance  to  offer 
their  views  after  hearing  the  idea 
argued  both  ways. 

Attending  the  subcommittee 
meeting  at  NAB  headquarters  in; 
Washington  were :  Stanton  P.  Ket- 1 
ler,  WMMN  Fairmont,  W.  Va. 
chairman;  Harold  Soderlund,  KFAB 
Lincoln;  Lewis  H.  Avery,  head  of 
Lewis  H.  Avery  Inc.,  representa- 
tives, and  former  NAB  Director  of 
Broadcast  Advertising;  Muriel 
Reger,  New  York  script  writer. 
Frank  E.  Pellegrin,  NAB  Director 
of  Broadcast  Advertising,  along 
with  J.  Allen  Brown  and  Hugh  M. 
Higgins,  assistant  directors,  par- 
ticipated. 


BROADCASTING    •  Telecasting 


FCC  Announces  FM  Allocation  Proposals 


Conditional  Grants 
Are  Made  for  32 
FM  Stations 

ADOPTING  the  new  channel  num- 
bering system  to  designate  station 
frequencies,  the  FCC  last  Wednes- 
day announced  a  tentative  alloca- 
tion pattern  for  the  U.  S.  providing 
for  more  than  1500  metropolitan 
and  rural  FM  stations.  The  plan 
does  not  include  community  allo- 
cations, a  Commission  expert  ex- 
plaining the  number  of  such  chan- 
nels available  is  "undeterminable" 
if  but  that  they  will  provide  for  at 
I  least  several  thousand  additional 
stations. 

Simultaneously,  the  Commission 
made  32  more  conditional  grants 
for  FM  stations,  bringing  to  229 
the  total  number  of  authorizations 
since  the  resumption  of  normal  li- 
censing. In  addition,  three  appli- 
cations   for    stations   in   the  Ft. 
Wayne,  Ind.,  area  were  designated 
for  hearing,  bringing  to  43  the 
number  of  cases  to  be  heard. 
The    FM    allocation    plan  was 
j   characterized  by   Chairman  Paul 
!   A.  Porter  as  an  effort  to  show  what 
J  is  possible  in  a  rough  way  rather 
ii  than  as  a  hard  and  fast  policy  to 
I  be  applied  in  authorizing  stations, 
j  '  He  emphasized  that  departures  will 
be  made  from  the  plan  wherever 


it  is  found  in  the  public  interest  to 
do  so. 

In  several  instances,  the  Com- 
mission pointed  out,  "there  appears 
a  lack  of  sufficient  channels  to  meet 
the  probable  need  for  assignments. 
When  the  demand  grows  in  these 
areas,  it  is  usually  possible  to  re- 
allocate channels  from  adjacent 
areas  where  the  demand  is  less 

MORE  than  1500  metropolitan  and 
rural  FM  stations,  in  addition  to 
an  indeterminable  number  of  com- 
munity outlets,  are  provided  in  a 
tentative  allocation  plan  devised  by 
the  FCC.  Channel  numbers  are 
those  adopted  by  the  Commission 
to  designate  station  frequencies. 

and  where  service  may  already  be 
sufficient.  As  a  result,  a  lack  of 
channel  listing  for  a  particular  lo- 
cality does  not  necessarily  mean 
that  ia  channel  cannot  be  made 
available  there,  should  the  need 
develop." 

The  Commission  said  the  plan 
does  not  include  community  sta- 
tions, because  "it  has  not  been  con- 
sidered practical  to  establish  a 
basic  allocation  pattern  for  sta- 
tions of  this  type."  Nevertheless, 
the  Commission  is  anxious  to  en- 
courage applications  for  this  type 
of  station  from  broadcasters  who 
fear  the  designation  "community" 
carries  the  implication  of  a  small 
station.  Commission  engineers  de- 


Conditional  FM  Grants 


Following  is  a  list  of  the  grants: 


Sacramento 
Sacramento 
San  Bernardino 
San  Bernardino 
Riverside 


Brookfield 

Carbondale 

Evanston 

Kankakee 

Mt.  Vernon 

Waukegan 

Shelbyville 

Fitchburg 

Holyoke 
Springfield 

Wyandotte 

Manchester 

Corning 


Ithaca 

■Jl/Ogdensburg 
ID  i 1  Oswego 
f  Syracuse 
1  I  Watertown 

j\  Cincinnati 


Cincinnati 
/incinnati 
Cincinnati 
Cincinnati 


Grantee 

CALIFORNIA 

McClatchy  Broadcasting  Co. 
Lincoln  Dellar 

The  Sun  Co.  of  San  Bernardino 
Lee  Brothers  Broadcasting  Co. 
The  Broadcasting  Corp.  of  America 

ILLINOIS 

George  M.  Ives 

Southern  111.  Broadcasting  Corp. 
North  Shore  Broadcasting  Co.  Inc. 
Kankakee  Daily  Journal 
Midwest  Broadcast  Co. 
Keystone  Printing  Service,  Inc. 

INDIANA 

Shelbyville  Radio,  Inc. 

MASSACHUSETTS 
Mitchell  G.  Myers,  Reuben  E.  Aronheim  & 

Milton  H.  Meyers 
The  Hampden-Hampshire  Corp. 
WMAS,  Inc. 

MICHIGAN 

Wyandotte  News  Co. 

NEW  HAMPSHIRE 

Harry  M.  Bitner 

NEW  YORK 

W.  A.  Underhill  and  E.  S.  Underhill,  Jr.,  d/b 

as  The  Evening  Leader 
Dunkirk  Printing  Company 
The  W.  H.  Greenhow  Co. 

Cornell  University 

St.  Lawrence  Broadcasting  Corp. 

Palladium-Times,  Inc. 

Onondaga  Radio  Broadcasting  Corp. 

The  Brock  way  Co. 

OHIO 

The  Cincinnati  Times  Star  Co. 

The  Crosley  Corp. 
L.  B.  Wilson,  Inc. 
Buckeye  Broadcasting  Co. 
Scripps-Howard  Radio,  Inc. 

PENNSYLVANIA 


Interest  in  Standard 
Station 


WLW 
WCKY 
WJJD 
WNOX 


illentown 
Tork 

The  three  following  application 
FM  Network,  Inc.;  Fs 
ng  Co.  Inc.,  all  for  Fort  Wayne,  Indiana. 

IADCASTING    •  Telecasting 


Type  of  FM 
Station 


Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 
possibly  rural 

Community 
Metropolitan 
Community 
Metropolitan 
Metropolitan 
Metropolitan 

Metropolitan 

Metropolitan 


Community 

Metropolitan 

Metropolitan 

Community 
Metropolitan 

possibly  rural 
Rural 
Rural 

Metropolitan 
Metropolitan 
Metropolitan 

Metropolitan 

possibly  rural 
Metropolitan 
Metropolitan 
Metropolitan 
Metropolitan 


Northeastern  Indiana 


clare  a  community  station  pro- 
vides considerably  better  coverage 
than  an  AM  local  facility  and  as 
good  as  the  usual  regional  station. 

The  probability  that  many  ap- 
plicants may  be  assigned  commun- 
ity channels,  thus  increasing  the 
number  of  available  metropolitan 
channels  in  an  area,  was  revealed. 
Ten  community  channels,  it  was 
explained,  may  provide  as  many  as 
five  such  assignments  in  some 
cities,  depending  on  demand  for 
such  facilities  in  the  area. 

The  Commission  plan  takes  into 
account  cities  where  there  are  no 
standard  stations  and  applications 
for  FM  stations  from  these  areas. 
It  provides  that  the  number  of 
FM  channels  shall  be  50%  to  100% 
above  the  number  of  standard  sta- 
tions in  each  city  or  market  area. 

The  Commission  noted  that  only 
a  few  channels  have  been  desig- 
nated for  a  number  of  small  cities, 
particularly  in  the  West,  antici- 
pating that  this  would  supply  the 
probable  demand.  However,  it  was 
pointed  out,  more  channels  are 
available  if  the  demand  develops. 

Allocation  Plan  Basic 

The  allocation  plan  uses  as  a 
basis  an  effective  radiated  power  of 
20  kw  and  antenna  height  of  500 
ft.  above  average  terrain.  The  sep- 
aration of  stations  on  the  same 
channel,  the  Commission  said,  "va- 
ries from  that  required  by  ground 
wave  interference  (principally  in 
the  Eastern  U.  S.)  to  the  separa- 
tion required  for  freedom  from 
tropospheric  interference  1%  of 
the  time  or  less  (principally  in 
western  areas)." 

The  Commission  conceded  the 
probability  that  many  of  the  serv- 
ice areas  which  are  being  deter- 
mined for  these  cities  may  be  great- 
er or  less  than  that  provided  by 
the  20  kw  power  and  500  ft.  an- 
tenna height  and  interference  more 
or  less  than  now  considered.  In 
many  cases,  it  declared,  it  is  likely 
that  the  service  areas  will  be 
smaller  than  that  provided  by  this 
power  and  antenna  height. 

The  plan  of  allocations  was 
worked  out  some  time  ago,  it  was 
learned,  and,  was  used  as  the  basis 
for  designating  applications  for 
FM  stations  in  Area  II  for  hear- 
ing. A  plan  of  allocations  for  Area 
I  (New  York,  southern  New  Eng- 
land and  Middle  Atlantic'  states) 
was  adopted  two  months  ago 
[Broadcasting,  Oct.  29]  when  the 
Commission  accepted  the  CBS 
proposal  for  assigning  frequencies 
in  New  York,  Philadelphia  and 
other  eastern  cities.  Except  for 
"a  little  juggling,"  it  was  ex- 
plained, the  allocations  for  Area 
I  are  unchanged. 

It  was  admitted  there  are  "hot 
potatoes"  in  the  plan  but  it  was 


pointed  out  that  the  proposal  is 
flexible  and  can  be  adjusted  to 
meet  station  demands.  If  necessary, 
Commission  engineers  asserted,  the 
number  of  available  metropolitan 
and  rural  channels  in  Area  II 
could  be  substantially  increased. 

Grants  and  hearing  designations 
authorized  last  week  left  the  Com- 
mission with  still  approximately 
500  FM  applications  to  be  acted 
upon.  A  total  of  272  applications 
have  thus  far  been  given  condition- 
al grants  or  set  for  hearing. 


FM  Allocation  Plan 


Channels  available  for  FM  sta- 
tions in  various  cities  are  listed  in 
the  following  table: 


Anniston  (Includes 

280 

Gadsden) 

Bessemer 

See  Birmingham 

Birmingham  (Includes 

226,  228,  230, 

Bessemer) 

232,  234 

Decatur 

251 

Dothan 

267,  269 

Gadsden 

See  Anniston 

Hunts  ville 

249 

Mobile 

231,  250,  271,  273 

Montgomery 

258,  260,  263 

Muscle  Shoals 

244,  246 

Opelika 

277 

(See  also  Columbus,  Ga.) 

Selma 

221,  223 

Sylacauga 

275 

(See  also  Talladega) 

Talladega 

273 

(See  also  Sylacauga) 

254,  256 

Tuscaloosa 

ARIZONA 

Globe 

221,  223 

Lowell 

229,  231 

Phoenix 

245,  247,  249, 

251,  253 

Preseott 

225,  227 

Safford 

233,  235 

Tucson 

237,  239,  241,  243 

Yuma 

238,  240 

ARKANSAS 

Blythesville 

249,  251 

(See  also  Jonesboro) 

277,  279 

El  Dorado 

Fort  Smith 

267,  269 

Helena 

241,  243 

Hot  Springs  and  Hot 

271,  273,  275 

Springs  N.  P. 

Jonesboro 

268,  270 

(See  also  Blythesville) 

Little  Rock 

257,  259,  261, 

263,  265 

Pine  Bluff 

221 

Siloam  Springs 

245,  247 

CALIFORNIA 

Bakersfield 

264,  266,  268 

Chico 

226,  228 

El  Centro 

232,  234 

Eureka 

230,  232 

Fresno 

270,  272,  274, 

276,  278 

Los  Angeles 

223,  225,  227,  229, 

(Metropolitan  District) 

231,  233,  235,  237, 

239,  241,  243,  245, 

247,  249,  251,  253, 

255,257,259, 261 

Marysville 

222,  224 

Merced 

230,  232 

Modesto 

257 

Monterey 

261 

Palm  Springs 

269,  271 

Redding 

232,  234,  236 

Riverside 

273,  275 

Sacramento 

271,  273,  275, 

277,  279 

Salinas 

280 

277,  279 

San  Bernardino 

San  Diego 

222,  224,  226, 

228,  230 

San  Francisco-Oakland 

221,  223,  225,  227, 

(Metropolitan  District) 

229,  231,  233,  235, 

237,  239,  241,  243, 

245,  247,  249,  251, 

253,  255 

San  Jose 

263,  265 

San  Luis  Obispo 

222,  224 

Santa  Barbara 

274,  276,  278 

Santa  Maria 

234,  236 

Santa  Rosa 

258,  260 

Stockton 

267,  269 

Visalia 

238,  240 

Tulare 

242,  244 

Watsonville 

259 

December  24,  1945    •    Page  17 


FCC  Adopts  Deadline  Policy  lor  Filings 


Cut -Off  Date  For 
Boston  Hearing 
Is  Invoked 

A  NEW  POLICY  of  setting  dead- 
lines for  the  filing  of  additional 
applications  to  be  considered  with 
cases  scheduled  for  hearing  was 
announced  by  the  FCC  last  week. 

The  practice  was  invoked  for  the 
first  time  in  an  announcement  by 
the  Commission  inviting  "the  full- 
est possible  competition"  for  avail- 
able FM  channels  in  the  Boston 
area,  where  consolidated  proceed- 
ings have  been  scheduled  beginning 
March  11.  Commissioner  Clifford  J. 
Durr,    presiding,    will    hear  10 
applications   already  filed   for  a 
maximum     of     nine  frequencies. 
Prospective  applicants  were  given 
until  Feb.  9  to  enter  the  hearings. 
Ashbacker  Ruling 
It  was  explained  at  the  Commis- 
sion that  the  deadline  procedure 
was  applied  in  the  Boston  cases 
because  it  was  desirable  to  have 
a  "cut-off"  date  for  interrelated 
applications  since  three  months  ad- 
vance notice  had  been  given  of  the 
hearings.  The  same  practice  will 
probably  be   adopted   for  future 
FM    hearings,    it    was  indicated. 
Only  the  Boston  cases  have  been 
scheduled  but  30  other  FM  appli- 
cations have  been  designated  for 
hearing. 

The  Supreme  Court  decision  in 
the  Ashbacker   case  [Broadcast- 


Westinghouse.  Ten  applicants  have 
applied  for  the  remaining  nine 
channels,  it  stated,  adding,  "It  de- 
sires the  fullest  possible  competi- 
tion for  the  channels  and  seeks  the 
fullest  information  concerning  the 
qualifications  of  the  applicants." 
Lists  Four  Issues 
The  Commission  said  it  is  de- 
sirous of  making  the  Boston  hear- 
ing "of  maximum  usefulness  in  its 
task  of  assigning  these  valuable 
channels."  It  declared  it  wishes  to 
give  "every  encouragement"  to  vet- 
erans and  other  newcomers  inter- 
ested in  entering  the  broadcast 
field. 

Originally,  11  applications  for 
FM  stations  in  the  Boston  area 
had  been  designated  for  hearing 
but  one  of  these— Bristol  Broad- 
casting Co.  Inc. — has  withdrawn. 
The  remaining  applicants  are  CBS, 
Yankee  Network,  Raytheon  Mfg. 
Co.,  Unity  Broadcasting  Corp.  of 
Mass.  (subsidiary  of  International 
Ladies  Garment  Workers  Union), 
Fidelity  Broadcasting  Corp.,  North- 
ern Corp.,  Matheson  Radio  Co., 
Templeton  Radio  Mfg.  Corp.,  Mass- 
achusetts Broadcasting  Co.,  Har- 
vey Radio  Labs.  Inc. 

Four  issues  were  listed  by  the 
Commission  for  consideration  at 
the  hearings.  These  are:  (1)  qual- 
ifications, of  the  applicants,  (2) 
character  of  the  proposed  program 
service,  (3)  area  and  population  to 
be  served,  (4)  determination  on 
comparative  basis  which  applica- 
tions should  be  granted. 


Thus  far,  the  Commission  has 
designated  40  FM  applications  for 
hearing,  including  those  in  Bos- 
ton. The  others  are  for  stations  in 
the  Cleveland,  Akron,  Providence- 
Pawtucket  and  Indianapolis  areas. 
Notices  of  issues  to  be  heard  on 
seven  applications  for  the  six  chan- 
nels in  Providence-Pawtucket  have 
been  mailed  out  and  applicants  in 
the  other  cities  will  shortly  be  no- 
tified. 

In  connection  with  consolidated 
proceedings  scheduled  for  standard 
applications,  the  Commission  in- 
vited testimony  from  others,  be- 
sides the  applicants,  which  would 
assist  it  in  reaching  decisions. 

Applicants  for  standard  service 
to  be  heard  at  California  hearings, 
beginning  Jan.  2,  are  FM  Radio 
&  Television  Corp.,  San  Diego; 
Broadcasters  Inc.,  United  Broad- 
casting Co.,  both  in  San  Jose;  De- 
Haven,  Hall  and  Oates,  Salinas; 
and  Central  California  Broadcast- 
ers Inc.,  Berkeley  (KRE).  Each 
of  the  applicants  is  seeking  a  new 
station  on  1370  or  1380  kc  which 
requests  a  change  in  frequency 
from  1400  to  1380  kc  and  increase 
in  power  from  250  w  to  1  kw,  un- 
limited. A  sixth  applicant,  Valley 
Broadcasting  Co.,  Stockton,  pre- 
viously consolidated  with  this 
group,  was  removed  from  the  hear- 
ing as  a  result  of  its  amendment 
to  request  1420  instead  of  1380  kc. 

The  California  hearings  will  be 
held  at  Fresno  and  will  be  pre- 
sided over  by  Commissioner  Ray 
C.  Wakefield,  a  former  member  of 


the  California  Railroad  Commis- 
sion. 

A  second  set  of  standard  hear- 
ings, beginning  Jan.  3,  will  be  held 
in  Glens  Falls,  N.  Y.,  to  consider 
three  applications  for  new  stations 
on  1450  kc,  250  w  unlimited.  Appli- 
cants are  Glens  Falls  Broadcasting 
Corp.,  Great  Northern  Radio  Inc., 
and  Glens  Falls  Publicity  Corp. 
Commissioner  William  H.  Wills, 
former  Governor  of  Vermont,  will 
preside. 

Third  Group 

Also  during  the  first  week  in 
January  is  a  third  group  of  hear- 
ings to  be  held  in  Charleston,  W. 
Va.,  to  consider  three  applications 
for  new  stations  in  that  city  to 
operate  on  1240  kc,  250  w  unlimited. 
Applicants  are  James  H.  McKee, 
Capitol  Broadcasting  Corp.,  and 
Chemical  City  Broadcasting  Co. 
Commissioner  Charles  R.  Denny, 
former  FCC  general  counsel,  will 
preside. 

In  each  of  the  standard  broad- 
cast hearings  the  Commission  will 
receive  testimony  on  eight  issues 
as  follows:  (1)  qualifications,  (2) 
primary  service  coverage,  (3)  pro- 
gram service  proposed,  (4)  possible 
interference  with  existing  sta- 
tions, (5)  possible  conflicts  with 
services  proposed  in  other  appli- 
cations, (6)  compliance  with  en- 
gineering standards,  (7)  possible 
conflicts  with  regulations  of  Civil 
Aeronautics  Administration,  (8) 
determination  on  comparative  basis 
as  to  which  applications  should  be 
granted. 


ing,  Dec.  10]  had  little  to  do  with 
the  Commission's  action,  it  was 
said.  In  ruling  that  competitive 
applications  must  be  given  hear- 
ings before  grants  are  made,  the 
court  had  commented:  "Apparent- 
ly no  regulation  exists  which  .  .  . 
requires  an  application  for  a  fre- 
quency, previously  applied  for,  to 
be  filed  within  a  certain  date." 

The  deadline  policy  will  probably 
not  apply  to  standard  applications 
and  was  not  included  in  notices  of 
issues  mailed  out  on  cases  sched- 
uled for  hearing.  It  was  explained 
that  the  calendar  set  for  standard 
procedings  allows  insufficient  time 
for  a  "cut-off"  date. 

Other  FM  applications  des- 
ignated for  hearing  will  probably 
not  be  heard  befo'e  the  first  part 
of  May,  it  was  disclosed,  as  the 
full  schedule  adopted  by  the  Com- 
mission for  the  first  three  months 
of  1946  precludes  additional  pro- 
ceedings during  this  period.  Most 
of  the  field  hearings,  it  was  point- 
ed out,  will  also  require  further 
hearings  to  receive  engineering 
testimony.  These  are  to  be  held  in 
Washington  and  will  keep  the 
Commission  busy  for  the  month  of 
April  at  least. 

The  Commission  pointed  out  that 
its  allocation  report  of  Oct.  26  in- 
dicated a  possible  maximum  of  10 
metropolitan  channels  in  the  Bos- 
ton area,  including  the  existing 
station     (WBZ-FM)     owned  by 

Page  18    •    December  24,  1945 


Three  Sales  Halted  for  Ignoring  Rule 


ANNOUNCEMENT  of  FCC's  pro- 
posed rule  requiring  the  open-bid- 
ding method  of  handling  station 
transfers  and  assignments  found 
six  pending  transactions  being 
processed  along  lines  set  out  in  the 
rule — and  at  least  three  being  held 
up  for  failure  to  follow  the  plan. 

The  proposed  rule,  announced 
Dec.  14,  is  based  on  procedure  sug- 
gested by  the  Commission  in  its 
Crosley-Avco  decision  last  Septem- 
ber [Broadcasting,  Sept.  10],  re- 
quiring public  advertisement  of 
proposed  transfers  and  assign- 
ments and  calling  for  a  60-day  wait- 
ing period  for  submission  of  com- 
peting applications.  The  Commis- 
sion served  notice  on  Oct.  3  that, 
pending  issuance  and  adoption  of  a 
formal  rule,  it  would  defer  action 
on  any  subsequent  applications  un- 
less the  open-bidding  plan  was  fol- 
lowed. 

No  active  opposition  was  re- 
ported last  week,  but  most  sources 
agreed  it  was  too  early  for  reaction 
to  crystallize.  FCC  said  a  hearing 
on  objections  to  adoption  of  the 
rule  would  be  called  if  requested  in 
writing  by  Jan.  15.  A  brief  must 
be  submitted  with  the  request. 

Applications  for  transfers  and 


assignments  placed  in  the  FCC's 
pending  file  involve  KXA  Seattle, 
KFQD  Anchorage,  Alaska,  and 
KELD  El  Dorado,  Ark.  FCC  said 
it  was  deferring  action  pending 
adoption  of  the  rule  contemplated 
in  the  Crosley-Avco  decision  or  un- 
til the  parties  elect  to  follow  that 
suggested  procedure. 

May  Call  Hearing 

While  the  Crosley-Avco  decision 
did  not  specify  the  number  of  ad- 
vertisements required  of  appli- 
cants, the  formal  rule  would  re- 
quire two  advertisements  a  week 
for  three  weeks.  Submission  of  a 
copy  of  the  advertisement,  setting 
forth  terms  of  the  proposed  trans- 
action and  noting  that  competing 
applications  may  be  filed  on  the 
same  terms,  would  be  required 
along  with  the  application. 

The  applicant's  advertisement 
must  be  published  in  a  daily  paper 
of  general  circulation  in  the  com- 
munity in  which  the  station  is  lo- 
cated. FCC  also  would  advertise 
the  terms;  under  the  interim  pro- 
cedure this  has  been  done  in  the 
Federal  Register,  on  a  one-time 
basis. 


Text  of  the  order  follows: 
At  a  meeting  of  the  Federal  Communi- 
cations Commission  held  at  its  offices 
in  Washington,  D.  C,  on  the  13th  day 
of  December,  1945; 

WHEREAS,  The  Commission  in  its  de- 
cision in  the  matter  of  Powel  Crosley 
Jr.,  transferor,  and  Aviation  Corpora- 
tion, transferee  (Docket  No.  6767)  an- 
nounced that  it  was  considering  pro- 
posed new  rules  and  regulations  pre- 
scribing procedure  to  be  followed  in 
cases  involving  the  assignment  of  license 
or  transfer  of  control  of  corporate  licen- 
sees; and 

WHEREAS,  The  Commission  is  of  the 
opinion  that  a  proposed  new  rule,  Sec- 
tion 1.383,  prescribing  such  procedure — i 
which  appears  in  an  appendix  to  this 
Order — may  serve  public  interest,  con- 
venience and  necessity;  and 

WHEREAS,  The  Commission  is  of  the 
opinion  that  it  will  best  conduce  to  the 
proper  dispatch  of  business  and  to  the 
ends  of  justice  that  all  interested  per- 
sons be  given  an  opportunity  to  file 
briefs  and  to  appear  before  the  Com 
mission  to  argue  orally  why  the  pro- 
posed rule  should  not  be  adopted  or 
why  it  should  be  adopted  in  the  form 
proposed  in  this  Order; 

NOW,  THEREFORE,  IT  IS  ORDERED 
That  upon  a  written  request  of  any  in- 
terested persons,  oral  argument  be  held 
before  the  Commission  en  banc  at  a 
date  to  be  designated,  as  to  why  the 
proposed  rule  should  not  be  adopted  or 
why  it  should  not  be  adopted  in  the 
form  proposed  in  this  Order.  Such  re-; 
quest  for  oral  argument  shall  be  filed 
on  or  before  January  15,  1946,  by  any 
person  desiring  lo  appear  and  each  such 
request  shall  be  accompanied  by  a  brief 
APPENDIX 
Section  1.383— Assignment  and  trans- 
fer of  control.— (a)  Applications  foq 
(Continued  on  page  86) 


BROADCASTING    •  Telecastii 


Ever  see  a  Tiglon  ? 


A  Tiglon  is  half  tiger  and  half  lion.  And  the  one  up 
there  was  in  the  Central  Park  Zoo  in  1938.  Its  mother 
was  an  African  lioness.  Its  father  a  Siberian  tiger. 

It's  a  little  of  this  and  a  little  of  that,  that  so  often 
makes  freaks.  And  we're  using  that  unusual  animal  to 
prove  a  point  for  W-I-T-H,  the  successful  independent 
radio  station  in  Baltimore. 

W-I-T-H  doesn't  give  you  a  little  of  this  audience  and 
a  little  of  that  audience  .  .  .  but  it  delivers  more  listeners- 

BROADCASTING    •  Telecasting 


per-dollar-spent  than  any  other  station  in  this  five-sta- 
tion town. 

Facts  to  prove  it  are  available. 


Tom  Tinsley,  President 


WITH 

BALTIMORE,  MD. 

Represented  Nationally  by  Headley-Reed 

December  24,  1945    •    Page  19 


Philco  Finds  City  TV  Cost  Is  Half  Million 


A Glimpse  at  the  cost  of  es- 
tablishing and  operating  a 
metropolitan  television  sta- 
tion was  provided  last  Fri- 
day as  Philco  Radio  &  Television 
Corp.  filed  data  with  the  FCC  com- 
pleting its  application  for  a  video 
station  in  Washington,  D.  C. 

Philco  estimated  initial  installa- 
tion costs  at  $528,423  and  monthly 
operating  costs  at  "$61,500  and 
upwards,"  the  latter  figure  not  tak- 
ing into  account  such  costly  items 
as  talent.  Estimated  monthly  rev- 
enue was  "not  known."  The  mini- 
mum estimate  on  operating  costs 
would  run  to  $738,000  a  year. 

Other  Estimates 

Philco's  operating  estimates,  an- 
ticipating 37%  hours  of  program- 
ming per  week,  compare  with  CBS 
estimates  of  $3,191,000  a  year  for 
42  hours  a  week  [Broadcasting, 
Oct.  15].  In  October  1944,  James 
D.  McLean,  sales  manager  of  tele- 
vision transmitting  equipment  of 
General  Electric  Co.,  estimated  on 
a  prewar  price  basis  that  equip- 


Data  Filed  With  FCC  Shows  Monthly 
Operating  Budget  of  $61,500 


ment  for  a  "master  television  sta- 
tion" would  cost  $250,000  to  $300,- 
000  excluding  grounds,  buildings 
and  antenna  structures,  and  that 
technical  operating  expenses  would 
be  around  $350,000  a  year  for 
56  hours  per  week  not  counting 


HOW  MUCH  does  it  cost  to  estab- 
lish and  operate  a  television  sta- 
tion? Philco  Radio  &  Television 
Corp.  estimated  last  week  that  its 
proposed  Washington  station  would 
cost  $528,423  to  install  and  "$61,500 
and  upwards"  per  month  to  operate, 
not  counting  talent  costs. 


talent  and  assuming  the  eight-hour 
program  day  is  divided  equally 
between  live  talent  and  film,  all 
originated  at  the  station. 

Costliest  item  in  the  installation 
proposed  by  Philco  would  be  studio 


technical  equipment — cameras,  film 
scanners,  microphones,  synchroniz- 
ing generators,  etc. — $171,300. 
Next  item  is  $167,281  for  construc- 
tion of  buildings.  Link  equipment, 
furniture,  and  two  mobile  camera 
units  would  cost  an  estimated  $79,- 
580.    Other  installation  costs: 

Visual  transmitter  $32,500 ;  aural 
transmitter  $12,137;  antenna  sys- 
tems $19,995;  studio  lighting  $34,- 
000;  frequency  and  modulation 
monitors  $1,630;  acquisition  of  land 
(already  purchased)  $10,000.  Three 
studios,  six  studio  cameras  and 
four  mobile-unit  cameras  would  be 
used. 

Philco  asks  assignment  of  Chan- 
nel 4  (66  to  72  mc)  for  the  Wash- 
ington station,  which  would  be  the 
southern  terminus  as  well  as  an 
initiating  station  in  the  firm's  high- 
frequency  relay  system  connecting 
New  York,  Philadephia,  and  Wash- 
ington. Operating  personnel  would 


number  about  190,  reduced  by  the 
amount  of  air  time  originating  in 
New  York  and  Philadelphia,  plus 
administrative  staff  and  stage  de- 
signers, carpenters,  painters, 
make-up  artists  and  assistants. 
Studio  Site  Undetermined 
Studio  site  has  not  been  de- 
termined. Transmitter  would  be 
located  in  Arlington  County,  Vir- 
ginia. 

The  amended  application,  pre- 
pared by  Reed  T.  Rollo  of  Kirk- 
land,  Fleming,  Green,  Martin  & 
Ellis,  Washington  law  firm,  and 
Raymond  M.  Wilmotte,  Washing- 
ton, consulting  radio  engineer, 
points  out  that  Philco  has  actively 
participated  in  television  develop- 
ment for  13  years,  having  started 
operation  of  experimental  station 
W3XE  in  Philadelphia  in  1932  and 
WPTZ  Philadelphia  as  a  commer- 
cial station  in  September  1941. 

The  company  proposes  a  monthly 
schedule  of  54  hours  of  outside 
pickups;  100  hours  of  studio  pro- 
duction; 10  hours  of  motion  picture 
(Continued  on  page  76) 


Los  Angeles  NAB  Meeting  to  Map  Expansion 


NAB  Board  of  Directors,  meeting 
at  the  Hotel  Roosevelt,  Los  An- 
geles, Jan.  3-4,  will  approve  a 
vastly  expanded  program  designed 
to  meet  rapid  progress  of  broad- 
casting operations  and  improve 
its  services. 

A  tentative  agenda  has  been  pre- 
pared for  the  first  board  meeting 
since  the  Oct.  1-2  session  in  Wash- 
ington at  which  Judge  Justin 
Miller  was  inaugurated  as  presi- 
dent and  A.  D.  Willard  Jr.  as  ex- 
ecutive vice  president.  It  covers 
the  entire  range  of  broadcast  func- 
tions and  brings  before  the  board 
new  activities  which  have  been  in 
the  formative  stage  and  are  ready 
for  final  approval. 

Big  Budget 

NAB  headquarters  officials, 
armed  with  the  biggest  budget  in 
history,  believed  about  $600,000, 
will  submit  reports  covering  asso- 
ciation committees  and  depart- 
ments. Work  of  the  past  year  will 
be  reviewed  and  plans  for  1946 
outlined. 

Attending  the  board  meeting 
from  headquarters  will  be  Judge 
Miller,  C.  E.  Arney  Jr.,  secretary- 
treasurer,  Frank  E.  Pellegrin,  di- 
rector of  broadcast  advertising, 
and  Edward  M.  Kirby,  public  re- 
lations counsel. 

The  board  meeting  will  be  fol- 
lowed by  a  series  of  NAB  district 
meetings  starting  Jan.  7  in  Los 
Angeles  and  ending  Feb.  8  in 
Memphis.  A  second  series  of  meet- 
ings is  tentatively  scheduled  to 
start  March  18  in  Minneapolis  and 
end  March  29  in  Cincinnati.  Plans 
for  other  meetings  have  not  been 


arranged  but  will  be  held  sometime 
in  April.  (See  district  meeting 
schedule  this  page). 

Going  up  the  West  Coast  for  the 
first  three  meetings  (Los  Angeles, 
San  Francisco,  Seattle)  will  be  the 
NAB  quartet  attending  the  board 
session.  They  will  return  to  Wash- 
ington during  a  10-day  gap  in  the 
schedule.  Resuming  Jan.  25,  Mr. 
Willard  will  join  the  party  in  place 
of  Mr.  Kirby.  The  itinerary  covers 
Omaha,  Denver,  Dallas,  Tulsa  and 
Memphis. 

Membership  of  NAB  is  at  an  all- 
time  high,  the  board  will  be  in- 


formed, with  prospects  good  for 
acquisition  of  new  members  in  1946 
as  the  industry  expands.  Also  in 
sight  is  the  prospect  that  such  non- 
members  as  ABC  MBS  and  Yankee 
in  the  network  field,  and  WOR  New 
York  and  WGN  Chicago  in  the 
station  group  may  join  during  the 
year. 

Westinghouse  Problem 

Conversations  have  been  held 
with  officials  of  Westinghouse 
Radio  Stations  Inc.  since  resigna- 
tion of  that  group  from  the  board 
last  autumn.   No   indication  has 


IMPENDING  new  era  in  broad- 
casting finds  NAB  building  up  staff 
to  keep  pace  with  industry  progress 
and  growth.  Plans  for  year  will 
come  before  NAB  board  of  direc- 
tors Jan.  3-4,  with  all  departments 
geared  for  stepped-up  service  to 
broadcasters.  New  president,  Jus- 
tin Miller,  will  present  association 
projects  to  board  and  review  prog- 
ress since  he  took  office  Oct.  1. 


been  given  as  to  the  possibility  that 
Westinghouse  will  return  to  the 
fold.  Westinghouse  resigned  on  the 
ground  that  NAB  had  improperly 
presented  the  early  history  of 
broadcasting  in  its  25th  Anniver- 
sary promotion  and  because  of 
dissatisfaction  with  other  phases 
of  association  activity. 

In  its  discussion  of  membership 
the  board  will  consider  the  matter 
of  dues  paid  by  various  classes  of 
members.  Prospect  at  the  Finance 
Committee  budget  meeting  Dec. 
13-14  [Broadcasting,  Dec.  17]  was 
that  an  increase  in  dues  would  not 
be  necessary  despite  heavy  expan- 
sion in  departmental  budgets  and 
other  overhead. 

Among  other  subjects  in  this 
category  will  be  status  of  network 
membership,  bringing  up  the  per- 
ennial problem  of  automatic  net- 
work membership  on  the  board. 
Status  of  FM  members  acquired 
with  merger  of  NAB  and  FM 
Broadcasters  Inc.  will  be  consid- 
ered. 

As  of  Dec.  13  NAB  membership 
totaled  865,  including  648  AM  sta- 

(Continued  on  page  7  A) 


NAB  District  Meetings 

16th  District  (S.  Cal.,  Ariz.,  N.  M.)  Roosevelt  Hotel,  Hollywood, 
Jan.  7-8. 

15th  District  (N.  Cal.,  Nevada,  Hawaii),  Fairmont  Hotel,  San 

Francisco,  Jan.  10-11. 
17th  District  (Wash.,    Ore.,    Alaska),    Hotel    Olympic,  Seattle, 

Jan.  14-15. 

10th  District  (Iowa,  Neb.,  Mo.),  Fontenelle  Hotel,  Omaha,  Jan. 
25-26. 

14th  District  (Mont.,  Col.,  Wyo.,  Idaho,  Utah),  Brown  Palace 

Hotel,  Denver,  Jan.  28-29. 
13th  District  (Texas),  Baker  Hotel,  Dallas,  Jan.  31-Feb.  1. 
12th  District  (Okla.,  Kan.),  Tulsa  Hotel,  Tulsa,  Feb.  4-5. 
6th  District  (Ark.,  La.,  Miss.,  Tenn.),  Peabody  Hotel,  Memphis, 

Feb.  7-8. 

Tentatively  Scheduled 
11th  District  (Minn.,  N.  D.,  S.  D.,  Wis.,  Mich.,  in  part),  Hotel 

Niccolet,  Minneapolis,  March  18-19. 
8th  District  (Mich.   exc.   2   cos.,  Ind.),   Pantlind  Hotel,  Grand 

Rapids,  March  21-22. 
9th  District  (111.,  Wis.  in  part),  March  25-26  (no  site  selected). 
7th  District  (Ky.,  O.),  Hotel  Gibson,  Cincinnati,  March  28-29. 
4th  District  (D.  C,  Va.,  W.  Va.,  N.  C,  S.  C),  Cavalier  Hotel, 

Virginia  Beach,  Va.,  April  11-12. 
Others  to  be  held  in  April. 


Page  20    •    December  24,  1945 


BROADCASTING    •  Telecasting 


"KENMORE".     NEAR    FREDERICKSBURG.  VIRGINIA 

Linoleum  Block  Print  for  WRVA  by  Charles  Smith 


ME  OF  WASHIVSTGH'S  SISTER .  

Fredericksburg,  just  fifty-five  miles  north  of  Richmond  in  the  Mother  State  of  Virginia,  is  the  site  of  many 

interesting  old  homes  which  date  back  to  the  Revolutionary  and  War  Between  the  States  eras.  Among  these  is  "Kenmore", 
built  by  Colonel  Fielding  Lewis  for  his  second  wife,  Elizabeth  (familiarly  known  as  "Betty"),  only  sister  of 

George  Washington.  "Kenmore",  long  a  rendezvous  of  fashionable  Virginians  during  the  middle  of  the 
eighteenth  century,  is  especially  noted  for  the  beautiful  ornamental  plaster  work  on  the  ceilings  of  some  of  its  rooms. 
Now  restored,  the  mansion  contains  relics  and  furniture  associated  with  the  Washington  and  Lewis  families 
....  a  perpetual  link  between  the  glories  of  the  Past  and  the  promise  of  the  Future.  This 

link,  too,  is  the  cornerstone  of  WRVA's  policies.  Our  pledge  of  service  is  bound  to  the  future 
by  our  respect  for  the  past ....  and  our  pride  in  being  an  integral  part  of  a  State  So  rich  in  history,  so  rich  in  destinv. 


50,000  WATTS  ....  NIGHT  AND  DAY 
STUDIOS  IN  RICHMOND  AND 
NORFOLK,  VIRGINIA 


How  a  vaster         .  ^ 

saved  sup*        m  ers 
and  ,he  lives  ot  mony  «Y 


Above:  Outside  the  transmitter  building  on  Saipan 
Right:  The  Western  Electric  50  KW  transmitter. 


EVER  hear  of  KSAI?  It's  on  Saipan  — a  Western 
Electric  50  KW  installed  by  the  O.W.  I.  to  wage 
psychological  warfare  on  the  Japs.  Using  a  four 
element  directional  antenna— giving  an  effective 
signal  of  250  KW— it  did  its  primary  job  most 
efficiently. 

But  KSAI  did  another  great  job,  too.  One  day  a 
crippled  B-29— its  navigating  equipment  smashed 
—"homed"  on  the  station's  powerful  beam  and 
rode  it  to  safety.  Army  orders  quickly  came  through: 
"Keep  that  station  on  the  air  24  hours  a  day!" 

Around  the  clock,  KSAI  kept  going— with  only 
six  hours  a  month  allowed  for  maintenance.  Re- 
quests from  lost  nyers  for  "position"  dropped  from 
an  average  of  140  per  day  to  a  mere  20.  In  four 
months  alone,  KSAI  was  credited  with  saving  20 
Superforts,  200  flyers  and  equipment  worth  more 
than  $15,000,000. 

Certainly  this  Western  Electric  installation  paid 
big  extra  dividends! 


■Here  h 


«sr  *&.v°      °»  ^:he 

mmmm 


Buy  all  the  Victory  Bonds  you  can— and  keep  them  I 


Western  Electric 


BUGABOOS  PLAGUE  FREE  NEWS 

Experts  Agree  Communications  Face  Same 
 — Sovereignty  Threats  as  Statesmen  


FREEDOM  of  world  communica- 
tions under  UNO  was  debated  by 
a  panel  of  five  radio  and  press  as- 
sociation chieftains  at  a  Dec.  14 
conference  of  the  American  Assn. 
for  the  United  Nations  at  Town 
Hall,  New  York. 

Gist  of  the  debate:  The  same 
bugaboos  of  national  sovereignty 
which  plague  the  statesmen  of 
UNO's  participating  nations  rise 
dark  and  ominous  among  the  news 
and  information  experts  of  the 
world. 

The  panel  was  composed  of  Rob- 
I  ert  Saudek,  director  of  public  re- 
jj  lations,  ABC;  A.  A.  Schechter,  di- 
j  rector  of  news  and  special  events, 
'  Mutual;   Lyman  Bryson,  director 
I  of  education,  CBS;  Frank  Starzel, 
31  assistant  general  manager,  Associ- 
i  ated  Press,  and  Harry  Flory,  for- 
{\  eign  news  manager  and  director  of 
|  communications,     United  Press. 
Brig.  Gen.  David  Sarnoff,  president 
of  RCA  and  chairman  of  the  board 
of  NBC,  presided. 

Association  had  ready  for  the 
panel  a  tailored  set  of  four  ques- 
tions: (1)  Should  UNO  insist  upon 
freedom  of  communications  as 
vital  to  the  maintenance  of  world 
understanding?  (2)  How  can 
American  radio  and  press  associa- 
tions contribute  most  to  the  ex- 
change of  constructive  stories 
throughout  the  world?  (3)  How 
can  the  press  and  radio  of  the 
world  contribute  to  general  under- 
standing and  support  of  UNO? 
(4)  Should  radio  and  the  press  as- 
sume a  continuing  obligation  to 
put  before  the  world  the  operation 
of  the  U.  S.  form  of  democracy? 

One  of  the  questions,  the  panel 
concluded,  was  misleading,  others 
vague. 

Said  AP's  communications-wise 
Mr.  Starzel :  "It  is  hopeless  to  sug- 
gest that  nations  relinquish  their 
sovereignty  of  communications."  He 
stated  his  opposition  to  the  adop- 
tion of  resolutions  on  this  subject 
which  were  "platitudes  incapable 
of  realization." 

What  Mr.  Saudek  wanted  to  hear 
was  a  definition  of  "freedom  of 
ommunications."  His  suggestion 
was  that  it  might  have  different 
neanings  in  different  countries.  No 
me  answered  his  request. 

In  response  to  question  No.  2, 
oncerning  world-wide  exchange  of 
onstructive  stories,  Mr.  Schechter 
lad  a  brisk  reminder:  Exchange  of 
tories  between  U.  S.  news  agen- 
ies  which  are  free  and  competi- 
ive  and  agencies  abroad  which  are 
;overnment-owned  or  government- 
ontrolled  is  sometimes  difficult. 
Hr.  Schechter's  implication  was 
llfhat  a  foreign  agency's  selection  of 
U.  S.  news  offering  would  be  fre- 
[uently  determined  within  the  rigid 
restrictions  of  a  foreign  govern- 
ment. 

|  Mr.  Bryson  pointed  to  another 
Lactor  which,  particularly  in  ra- 
dio's case,  would  hamper  free  ex- 


change. Language  difficulties,  he 
said,  are  critical. 

Question  No.  3,  concerning  press 
and  radio  support  of  UNO,  was 
brushed  off  quickly.  A  free  press 
and  radio,  said  Mr.  Bryson,  could 
not  oblige  itself  to  support  any 
cause.  Its  obligation  was  to  dis- 
seminate the  truth  as  it  saw  it. 

Much  the  same  answer  was  given 
to  question  No.  4,  involving  the 
American  radio's  and  press'  respon- 
sibility to  tell  the  story  of  Ameri- 
can democracy. 

Said  Mr.  Starzel:  "If  it  means 
propagandizing,  the  answer  is  'no.' 
If  it  means  giving  true  accounts  of 
the  function  of  our  government,  the 
answer  is  'yes'."  Good  or  bad,  re- 
ports on  what  goes  on  in  Washing- 
ton must  be  given  honestly,  he  said. 
Mr.  Flory  enthusiastically  agreed. 
UP,  he  said,  would  hardly  under- 
write a  project  to  gild  a  report  of 
government  function  which,  in 
truth,  should  be  unfavorable  to  the 
U.  S. 


Wide  16- mm.  Film  Use 
In  TV  Seen  by  Thomas 

WHEN  TELEVISION  eventually 
replaces  radio,  16-mm.  motion  pic- 
tures will  supplant  present  elec- 
trical transcriptions,  predicts  Jo- 
seph A.  Thomas,  president  of  Tele- 
film Studios,  Hollywood. 

"Motion  pictures  will  be  made  of 
events  in  the  news  spotlight  and 
then  will  be  edited  and  broadcast 
by  television,"  Mr.  Thomas  said. 
"Low  cost  of  16  mm.  camera  cover- 
age and  projection  will  give  it  a 
preferred  position  over  35  mm. 
Also,  the  narrow  gauge  film  is  non- 
combustible  and  therefore  may  be 
sent  through  the  mails  and  other- 
wise shipped  at  lower  cost."  He  said 
several  advertising  firms  had  in- 
quired at  Telefilm  Studios  about 
having  16-mm.  commercials  made 
for  telecasting.  The  firms  expect 
to  make  16-mm.  films  of  their  fac- 
tories and  products  to  supplant  oral 
commercials,  he  revealed. 


Ekins  Threatened 

H.  R.  Ekins,  news  commentator  of 
WSYR  Syracuse,  said  last  week 
that  he  had  received  threats  of 
bodily  harm  to  himself,  wife  and 
child,  unless  he  stops  or  eases  up 
on  his  alleged  criticism  of  partici- 
pants in  labor  troubles.  He  denies 
the  charges,  saying  he  has  not 
taken  either  management's  or  la- 
bor's side  in  the  disputes.  Police 
cars  are  patrolling  the  area  around 
his  Syracuse  home. 


Merton  V.  Emmert 

MERTON  V.  EMMERT,  29,  farm 
and  ranch  director  of  WOAI  San 
Antonio,  died  suddenly  Dec.  12  in 
San  Antonio.  He  was  formerly 
with  WLW  Cincinnati  and  WEAF 
New  York.  Mr.  Emmert  is  survived 
by  his  widow  and  three  daughters. 


Our  official  holiday 
logger  writes: 

Tje 

^tant    tlte  ^tLettdly 

Basic  American  Network 


an 


BROADCASTING    •  Telecasting 


December  24,  1945    •    Page  23 


Reece  Bill  Would  Alter  FTC  Reviews 


Want    Advertising  Aid 
In  Fight  to  Amend 
Measures 

By  WALLACE  WERBLE 
Editor,  Food-Drug-Cosmetic  Reports 

BACKERS  of  the  Reece  bill  to 
amend  the  Federal  Trade  Commis- 
sion Act  are  campaigning  for  sup- 
port from  advertising,  including 
media  and  agencies  as  well  as  ad- 
vertisers, in  preparation  for  House 
Interstate  and  Foreign  Commerce 
subcommittee  hearings  on  the 
measure,  scheduled  to  begin  Jan. 
28. 

The  measure,  HR-2390,  was  in- 
troduced in  the  House  last  Feb- 
ruary by  Congressman  Reece  (R- 
Tenn.),  member  of  the  Interstate 
and  Foreign  Commerce  Committee 
who   took   a  leading  part  in  the 


five-year  legislative  fight  that  led 
to  the  food,  drug,  and  cosmetic 
amendments  to  the  FTC  Act  in 
1938.  A  subcommittee  composed  of 
the  following  Representatives  will 
conduct  the  hearings:  Sadowski 
(D-Mich.),  chairman;  Rogers  (D- 
Fla.),  Rabin  (D-N.Y.),  Reece, 
O'Hara  (R-Minn.)  and  Howell 
(R-Ill.). 

Provisions 

Broadly  speaking,  provisions  of 
the  Reece  bill  are  divided  into  two 
parts : 

l_Of  interest  to  the  advertising 
industry  in  general,  particularly  to 
its  members  who  may  have  transac- 
tions with  the  FTC,  are  changes 
in  the  court  review  provisions  of 
the  original  act  which  would  give 
Circuit  Courts  the  power  to  look 
into  the  facts  supporting  FTC 
cease   and   desist   orders   and  to 


modify  such  orders  when  necessary,, 
2 — Of  interest  primarily  to  the 
food,  drug,  and  cosmetic  industries 
are  provisions  designed  to  elimi- 
nate the  technical  "dual  jurisdic- 
tion" between  FTC  and  the  Food 
and  Drug  Administration,  which 
has  primary  jurisdiction  over  food, 
drug,  and  cosmetic  labeling  as  a 
result  of  the  1938  Food,  Drug,  and 
Cosmetic  Act.  The  situation  is  com- 
plicated, but  FTC  critics  charge 
that  the  Commission  has  stepped 
into  FDA's  field  by  trying  to  regu- 
late labeling  via  its  jurisdiction 
over  advertising. 

The  "review  provision"  of  the 
present  FTC  Act,  which  affects  all 
advertisers,  requires  Circuit  Courts 
to  uphold  the  Commission's  find- 
ings of  fact  if  supported  by  evi- 
dence. The  trend  of  judicial  deci- 
sions in  recent  years  has  estab- 
lished the  doctrine  that  the  courts 


SUPPORT  of  advertisers  is  sought 
by  backers  of  the  Reece  bill 
(HR-2390),  which  would  eliminate 
overlapping  of  FTC  and  FDA  and 
change  review  provisions  of  the 
FTC  Act.  Wallace  Werble,  editor  of 
"Food  -  Drug  -  Cosmetic  Reports," 
presents  herewith  an  analysis  of 
how  the  Reece  bill  would  affect  ad- 
vertisers. 


cannot  disturb  the  Commission's 
findings  as  long  as  FTC  has  been 
able  to  produce  evidence  to  sup- 
port its  views. 

Critics  of  the  Commission  cite 
Circuit  Court  decisions  in  recent 
years  on  appeals  from  FTC  orders 
in  which  the  judges  admitted  that, 
if  they  had  the  power,  they  might 
have  reached  conclusions  differing 
from  those  upon  which  the  Com- 
mission based  the  order. 

In  recent  decisions  Circuit 
Courts  have  said  that  the  prevail- 
ing judicial  doctrine  on  adminis-  j 
trative  procedure  prohibits  them  ! 
from  revising — toning  down — the 
prohibitions  contained  in  FTC 
orders  even  when  the  courts  may 
feel  that  the  Commission  has  been 
unduly  severe. 

In  a  general  way,  the  review 
provisions  of   the   Federal  Com- 
munications Act  of  1934  and  a 
number  of  acts  governing  other  ad- 
ministrative agencies  are  similar 
to  those  in  the  FTC  Act.  Mr.  Reece, 
who,  as  a  member  of  the  House  In- 
terstate  and    Foreign   Commerce  j 
Committee,  participated  in  consid- 
eration of  the  acts  creating  the 
FCC,    Securities    and  Exchange 
Commission,  and  other  like  laws, 
contends  that  their  drafting  sub- 
committees turned  for  example  to 
the  original  FTC  Act  when  it  came  1 
to  writing  in  court  review  sections.  1 
First  Passed,  First  Changed 
Since  the  FTC  Act,  which  estab- 
lished the  pattern,  was  the  first  one 
passed,  Mr.  Reece  contends  that  it 
snouid  be  the  first  one  changed  and 
then,   if    necessary,  consideration 
could  be  given  to  amending  the  re- 
view provisions  of  the  FCC  and , 
other  laws  which  were  based  on  tne  j 
original  FTC  pattern. 

For  a  number  of  years  there 
have  been  pending  before  Congress 
a  group  of  bills  which  would  change 
the  administrative  procedures  em- 
ployed by  ail  government  agencies,, 
particularly  the  quasi-judicial,: 
quasi-legislative  agencies  lute  FTC, 
FCC,  and  SuiC.  One  of  these  meas-i 
ures,  the  old  Walter-Logan  bill, 
passed  both  houses  of  Congress 
Dut  was  vetoed  by  the  late  Presi- 
dent Roosevelt. 

Mr.  Reece  argues  that,  while  the 
administrative  procedures  of  vari- 
ous agencies  have  much  in  com- 
mon, it  would  be  wiser  to  tackle 
each  agency  in  a  separate  bill. 

To  correct  the  FTC-FDA  "dual 
jurisdiction"  with  regard  to  foods, 
drugs,  and  cosmetics,  Mr.  Reece 
would  amend  the  FTC  Act  to  in- 
(Continued  on  page  69) 


everybody  knows 


WBIG 

means  good  broadcasting 


Columbia  affiliate 
greensboro,  n.  c. 
represented  by  hollingbery 


Page  24    •    December  24,  1945 


BROADCASTING    •  Telecasting 


PERSONALITY 


£ACH  of  the  Oklahoma  Publishing 
Company's  four  powerful  merchan- 
dising factors  has  developed  a  distinct 
and  vigorous  personality  which  reflects 
itself  in  sales.  Combined  into  a  single 
selling  unit  their  individuality  paves  the 
way  for  a  complete  job  of  advertising 
and  distribution  that  postwar  manufac- 
turers and  distributors  demand  in  such  a 
diversified  market  as  the  vast  Southwest 
provides. 

1.  Skilled  craftsmen,  whose  efforts  earned  for  The  Daily  Okla- 
homan  a  1945  citation  for  excellence  of  typography,  make-up 
and  presswork  in  the  Annual  Ayer  Exhibition,  make  the 
Oklahoman  and  Times  the  Southwest's  favorite  newspapers. 

2.  Network  caliber  programming,  production  and  showmanship 
have  earned  for  WKY  the  distinction  of  being  the  station 
most  Oklahomans  listen  tc  most  .  .  the  station  most  ad- 
vertisers turn  to  to  move  merchandise  off  dealer's  shelves. 

3.  Three  times  in  a  row,  four  times  in  all,  Mistletoe  Express 
Service  has  received  top  award  of  the  National  Safety  Coun- 
cil as  the  nation's  safest  inter-city  commercial  fleet.  In  1945, 
Mistletoe's  city  pick-up  fleet  was  named  second  in  the  United 
States  in  this  classification. 

4.  It  is  a  rare  occasion  when  the  entire  Farmer-Stockman  can 
be  assembled  in  the  office.  Farm  kitchens,  plowed  fields  and 
stock  feeding  pens  are  far  more  familiar  to  Farmer-Stockmen 
editors  than  are  upholstered  office  chairs.  Farm  visits  form 
the  basis  for  Farmer-S'cckman  direction. 


*    MISTLETOE  EXPRESS  * 


DL  OKLAHOMA 


f  PUBLISHING 
S  COMPANY 

% 


THE  DAILY  OKLAHOMAN  *  OKLAHOMA  CITY  TIMES 
THE  FARMER-STOCKMAN  *  MISTLETOE  EXPRESS 
WKY,  OKLAHOMA  CITY  *  KVOR,  COLORADO  SPRINGS 
KLZ,   DENVER   (Under   Affiliated  Management) 

REPRESENTED  BY  THE  KATZ  AGENCY 


FARMER-STOCKMAN  * 


BROADCASTING    •    Te  1  e  c  a  $  t  i  n  g 


JlS  THE 
SOUTHS 


No.  1 
STATE 


N  orth  Carolina  exceeds  every  other  Southern  state  both 
in  value  of  manufactured  products  and  in  cash  income  to 
farmers.  On  the  former,  North  Carolina  does  nearly  three 
times  as  much  as  the  average  of  the  nine  other  Southern 
states — and  on  the  latter,  nearly  twice  the  Southern  aver- 
age. Isn't  this  the  kind  of  Southern  Market  you  are  seeking? 


and 

1 

WPTF 

RALEIGH 

IS 

NORTH 

■ 

CAROLINA'S 

No.l 

SALESMAN! 

With  50,000  Watts,  at  680  k.c— and  NBC — Station 
WPTF  is  by  long  odds  the  No.  1  radio  salesman  in  North 
Carolina.  Let  us  send  you  the  complete  facts  and  avail- 
abilities. Or  just  call  Free  &  Peters! 

50,000  WATTS  —  NBC 
<a    RALEIGH,  N.C. 

4ME|Sy3"  Free  &  Peters,  Inc.,  National  Representatives 

Page  26    •    December  24,  1945 


RED  SKELT0N  was  formally  welcomed  back  on  NBC  Red  Skelton  Show 
sponsored  by  Brown  &  Williamson  Tobacco  Corp.  and  placed  through 
Russel  M.  Seeds  Co.,  Chicago.  Watching  comic  sample  hors  d  oeuyres 
at  post-broadcast  party  are  (1  to  r) :  John  Elwood,  manager,  KPO  San 
Francisco;  Freeman  Keyes,  Seeds  president;  Sidney  N.  Strotz  NBC 
Western  Division  vice  president;  John  Guedel,  president,  John  Guedel 
Radio  Productions,  executive  producer  of  Skelton  show. 


WGST  Temporary  License  Is  Extended 
As  Pickard-Calhoun  Pact  Is  Cancelled 


GEORGIA  School  of  Technology 
(WGST  Atlanta)  last  week  ad- 
vised the  FCC  it  has  cancelled  its 
obligations  to  the  Sam  Pickard- 
Clarence  Calhoun  group,  which 
formerly  managed  the  station.  The 
Commission  had  ruled  WGST 
would  have  to  free  itself  from  the 
alliance  or  lose  its  license.  The 
station's  temporary  license  was  im- 
mediately extended  to  Feb.  18. 

In  filing  a  new  application  for 
the  same  frequency  (920  kc)  with- 
in the  Dec.  18  deadline  set  by  the 
Commission,  the  station  submitted 
evidence  that  the  Board  of  Regents 
renounced  its  contract  with  South- 
ern Broadcasting  Stations  Inc. 
which  had  been  held  illegal  [Broad- 
casting, Sept.  24,  Nov.  19].  The 
contract  required  payments  by 
WGST  of  15%  of  gross  income 
from  sale  of  time  over  a  period  of 
seven  years. 

Mr.  Pickard  is  a  former  member 
of  the  old  Federal  Radio  Commis- 
sion and  a  one-time  vice  president 
of  CBS.  Mr.  Calhoun  is  an  Atlanta 
attorney.  As  principals  in  South- 
ern Broadcasting,  they  formerly 
managed  WGST  under  an  agree- 
ment which  the  Commission  held 
amounted  to  domination  of  the  sta- 
tion. A  subsequent  contract  to  free 
the  station  of  this  domination  was 
also  ruled  illegal. 

As  part  of  its  new  application, 
filed  by  Reed  Rollo,  counsel,  the 
station  included  a  resolution  adopt- 
ed by  the  University  Board  of  Re- 
gents shortly  after  the  Commission 
issued  its  proposed  decision  to  re- 
voke the  station's  license.  The  reso- 
lution declares: 

Resolved,  By  the  Board  of  Regents  of 
the  University  System  of  Georgia  that 
the  ruling  of  the  FCC  having  made  the 
contract  with  the  stockholders  of  South- 
ern Broadcasting  Stations  Inc.  legally 
Impossible  of  performance,  the  Board 
hereby  approves  the  action  of  its  WGST 
Radio  Committee  in  directing  that  said 


contract  be  not  further  complied  with. 
This  action  is  taken  without  prejudice 
to  a  fair  adjustment  or  settlement  of 
whatever  rights  the  said  stockholders 
may  have,  subject  to  the  approval  or 
consent  of  the  FCC. 

The  application  stated  that  the 
other  parties  to  the  agreement  were 
notified  orally  of  the  cancellation 
and  that  no  payments  have  been 
made  since  the  issuance  of  the  pro- 
posed decision  on  Sept.  20.  It  was 
further  declared  that  the  Univer- 
sity "will  not  undertake  to  negoti- 
ate any  adjustment  or  settlement 
with  the  other  parties  to  the  agree- 
ment and  until  said  parties  first 
obtain  the  approval  or  consent  of 
the  FCC  to  negotiate  a  settlement 
of  whatever  rights  said  parties 
may  have  under  the  agreement." 

The  "rights"  alluded  to  are  the 
station's  equipment,  ownership  of 
which  has  been  questioned,  accord 
ing  to  the  Commission's  decision. 


Santa  Exposed 

HOWARD  JONES,  announc- 
er of  WIP  Philadelphia,  can't 
even  hide  behind  white  whisk- 
ers and  a  heavy  cold.  Mr. 
Jones  was  costumed  as  Santa, 
with  a  mike  hidden  in  his 
magic  wand,  interviewing 
kiddies  on  the  Eavesdropping 
With  Santa  Clans  program 
in  Gimbel's  toy  department. 
One  youngster  listened  atten- 
tively to  "Santa"  Jones  and 
then  turned  on  a  know-it-all 
expression  which  the  an- 
nouncer caught  fast  enough  to 
hoist  the  mike  as  high  over 
his  head  as  possible.  Up  piped 
the  boy  with:  "Aw,  you  ain't 
Santa  Claus!  You're  the  guy 
who  gives  the  money  away  on 
the  Renuzit  program." 


BROADCASTING    »  Telecastinj 


Mm/it. 


WOW,  due  to  its  nearly  ideal  frequency  of 
590  kilocycles,  used  with  5,000  watts, 
CAN  be  HEARD  clearly  within  a  one 
hundred  mile  radius*  of  its  transmitter. 
WOW  is  LISTENED  to  because  it  is  a 
basic  NBC  station,  furnishing  the  top  ra- 
dio entertainment  of  the  day,  supported 
by  first-class  local  features  and  NEWS. 
These  are  reasons  why  WOW  gives  you 
the  BIGGEST  AUDIENCE  an  advertis- 
ing dollar  will  buy  in  the  Omaha  trade 
territory. 


(T'f  4  TACr.  

The  chart  above,  based  on  computations  by  compe- 
tent radio  engineers,  shows  how  much  MORE  power 
is  needed  to  lay  down  a  millivolt  signal  100 

miles  at  frequencies  higher  than  590  kilocycles.  The 
frequencies  shown  are  approximately  those  of  other 
full-time  stations  in  the  Omaha  area. 

"WOW's  ^-millivolt  contour  actually  roaches  out  nearly  200  miles! 


'TRITON'  TRANSMITTER  FOR  SALE 

RFC  Selling  Quantity  of  Radio  Equipment 
 From  Surplus  War  Stocks  


Borez  Is  on  Brief  Leave 
From  JWT  Paris  Office 

MAURICE  BOREZ,  head  of  J. 
Walter  Thompson  Co.'s  office  in 
Paris,  will  be  in  the  agency's  New 
York  office  for  the  next  few  weeks. 
Mr.  Borez  kept  the  Paris  office  open 
throughout  the  time  the  Nazis  oc- 
cupied France.  He  admitted,  how- 
ever, that  little  advertising,  if  any, 
was  done  during  that  period. 

Mr.  Borez  says  French  adver- 
tisers are  buying  time  on  Radio 
Andorra  located  in  Andorra  be- 
tween Spain  and  France,  which 
broadcasts  in  French  and  Span- 
ish, and  Radio-Monte-Carlo,  which 
broadcasts  in  French.  Radio  in 
Paris  is  government  controlled  and 
allows  no  commercials.  It  is  ex- 
pected that  when  supplies  become 
more  plentiful  many  of  Mr.  Borez' 
clients  will  resume  using  radio. 


SECOND  high-power  broadcast 
transmitter  was  declared  war  sur- 
plus last  week  and  turned  over 
to  Reconstruction  Finance  Corp. 
for  public  sale.  It  is  the  50  kw 
Western  Electric  transmitter  for- 
merly operated  by  KSL  Salt  Lake 
City  and  installed  by  OWI  on  the 
propaganda  ship  Triton  Maris 
[Broadcasting,  Nov.  5]  with  Do- 
herty  circuit  added  to  bring  output 
up  to  130  kw. 

First  high-power  transmitter 
offered  for  sale  by  RFC  was  placed 
on  display  at  Rosslyn,  Va.,  last 
week.  Bids  will  be  closed  this  week 
by  RFC.  It  is  an  RCA  50  kw  50E, 
never  used  [Broadcasting,  Nov. 
26].  Sale  is  being  handled  by  RFC's 
Richmond,  Va.,  branch  office. 


Transmitter  on  Triton  Maris  was 
valued  by  OWI  at  $67,700.  It  is 
reported  to  be  in  good  condition. 
RFC  is  anxious  to  move  equipment 
on  the  ship,  now  piling  up  dockage 
costs  at  Richmond,  Cal.,  shipyard. 
From  it  comes  a  long  list  of  radio 
equipment  which  OWI  valued  at  a 
total  figure  of  $113,855.  RFC  plans 
to  have  the  equipment  dismantled 
and  placed  on  display.  Among 
items  on  ship  are: 

9  Western  Electric  amplifier  con- 
solettes 

2  19  A/TRC1FM  antennas 

22  microphones  (6  Western  Elec- 
tric 633  A  dynamic,  16  RCA  74B 
velocity) 

4  Hallicrafter  receivers 

5  receivers,  other  types 


5  Diesel  generators  (1  1  kw,  1 
5  kw,  3  100  kw) 

10,000  sapphire  playback  cutting 
needles 

1  Motorola  FM  transmitter 
(OWI  value,  $1,000) 

1  FM  link  transmitter  (OWI 
value,  $1,200) 

4  complete  turntables  (2  Presto 
L,  2  Presto  6A) 

1  800-1500  kc  Westinghouse  tun- 
ing unit 

Enormous  quantities  of  tubes, 
fixed  condensers,  resistors. 


STATION  REQUESTS 
INCREASE  IN  CANADA 

RETURNS  filed  in  the  House  of 
Commons  at  Ottawa  show  that  170 
applications  for  broadcasting  sta- 
tions, both  AM  and  FM,  television 
and  facsimile  stations,  have  been 
made  in  eastern  Canada  since. 
January  1944. 

Data  were  obtained  by  John  Dief - 
enbacker,  Progressive  Conserva- 
tive member  for  Lake  Centre,  who 
also  asked  this  data  for  western 
Canada  [Broadcasting,  Nov.  12]. 
There  were  87  applications  for  AM 
stations,  71  for  FM  stations,  9  for 
television  and  4  for  facsimile.  While 
the  report  did  not  give  data  as  to 
how  many  applications  had  been 
allowed,  a  number  of  the  appli- 
cants listed  are  known  to  have  re- 
ceived their  licenses  and  at  least 
one  is  on  the  air  at  present. 

Among  those  applying  are 
many  newspapers,  some  depart- 
ment stores  for  television,  a  num- 
ber of  AM  stations  for  FM  and 
television  licenses,  and  a  number 
of  radio  representatives  and  CBC 
officials  for  both  AM  and  FM. 


Georgia  Institute 

FIRST  Georgia  Radio  Institute 
will  be  held  in  spring  at  Henry  W. 
Grady  School  of  Journalism,  U.  of 
Georgia,  under  auspices  of  Georgia 
Assn.  of  Broadcasters  and  the 
Journalism  School.  Leading  broad- 
casters will  be  invited.  Georgia  as- 
sociation committee  will  go  over 
tentative  program  in  January,  in- 
cludes Wilton  E.  Cobb,  WMAZ 
Macon;  John  Outler,  WSB  At- 
lanta; Jack  Williams,  WAYX  Way- 
cross. 


Fan  Letter 

FANS  of  WCOV  Montgom- 
ery, Ala.,  take  their  fandom 
seriously.  To  the  station,  ad- 
dressed "Attn.  Manager," 
came  this  letter: 

"I  would  like  to  buy  a 
stock  or  part  interest  in  this 
station. 

'T  also  would  like  to  get  a 
job  working  at  this  station 
as  a  control  operator  trainer.  | 

"With  kindness  regards,  I 
am 

"Your  Very  Truly. 

"P.S.  I  also  like  for  this 
station  to  become  a  '  more 
powerful  station." 


LOOK  TO  NASHVILLE  .  .  . 


Manufacturers  and  retailers  looking  toward  postwar  prospects 
in  the  South  have  their  eyes  on  Nashville  ...  for  Nashville 
has  set  the  pace  for  the  South  with  four  years  of  record- 
breaking  gains  in  population,  income  and  retail  sales.  It  is 
Tennessee's  only  A-l  city,  and  one  of  sixteen  A-l  cities  in 
the  nation.  The  rich  Nashville  market  area,  with  over  a  million 
prosperous  buyers,  is  covered  adequately  and  economically 
by  WSIX — Nashville's  outlet  for  both  the  American  and  Mutual 
networks.  ...  We  will  be  glad  to  furnish  full  particulars  on 
request.  Write  us — today! 


WSIX  Offers: 

1 .  Top  shows  of  both  American 
and  Mutual  networks  which  guar- 
antee an  unusual  share  of  the 
radio  audience  in  this  area. 

2.  A  powerful  signal  at  low  fre- 
quency— your  assurance  of  a  wide 
coverage  at  a  very  low  cost  per 
radio  listener. 

Add  it  all  up — entertainment,  cov- 
erage and  reasonable  rates — 
WSIX  has  what  it  takes  to  put 
across  your  sales  message. 


AMERICAN 
MUTUAL 

5,000  WATTS— 980  KILOCYCLES 

Represented  Nationally  By 
THE  KATZ  AGENCY,  INC. 


Page  28    •    December  24,  1945 


BROADCASTING    •  Telecastin 


Especially  for  HEAVY  DUTY 
Industrial  Applications 

This  high  power  industrial  tube  built 
by  Federal  is  the  result  of  the  widen- 
ing use  of  induction  heating  for  heavy 
applications... especially  designed  for 
the  purpose... built  to  meet  the  exact- 
ing demands  of  severe  operating  con- 
ditions. 

Federal's  9C23  is  a  tube  that  can 
stand  the  gaff... with  extra  ruggedness 
for  stamina... heavy  duty  filament  for 
long  life  and  high  power  output .  .  . 


and  with  the  inherent  reliability  and 
exceptional  qualities  that  characterize 
every  tube  in  the  extensive  Federal  line. 

Here  is  another  instance  where 
Federal's  long  experience  and  leader- 
ship in  tube  design'  and  construction 
contribute  to  electronic  progress.  And 
it  is  a  good  reason  to  see  Federal  first 
for  industrial  power  .  .  .  rectifier  .  .  . 
transmitting  tubes. 

Remember — "Federal  Always  Has 
Made  Better  Tubes." 


Technical  Data  for  Type  9C23 

Maximum  Ratings  ft 

r  Maximum 

Frequency  of  20  Megacycles 

D  C  Plate  Voltage    .  . 

15,000  volta 

D  C  Plate  Current    .  . 

.   4.0  amperes 

Plate  Dissipation  .    .  . 

.    25  kilowatts 

Filament  Voltage  .   .  . 

.    22  volts 

Filament  Current  .   .  . 

.    82  amperes 

Overall  Length  .  . 

.  19%  inches 

Type  of  Cooling   .    .  . 

...  water 

Federal  Telephone  and Radi<xCorporation 


Newark  1,  N.J. 


THE  OUTSIDE  AUDIENCE  IS  MIGHTY  INTERESTED 

on  the  Pacific  Coast,  too ! 

IN  THE  OUTSIDE  MARKET  live  half  the  radio  families  on  the  Pacific  Coast. 
These  families  are  good  customers  — they  account  for  approximately  half  of  the 
more  than  Eight  Billion  Dollars  spent  in  retail  sales  on  the  Pacific  Coast  each  year. 


You  can't  sell  'em  if  you  don't  tell  'em  and  they 
(the  Outside  Audience  on  the  Pacific  Coast)  can't 
hear  your  sales  message  if  you  aren't  on  Don  Lee. 
For  only  Don  Lee  completely  covers  both  the  inside 
and  outside  markets.  A  276,019  C.  E.  Hooper  co- 
incidental telephone  survey  (the  largest  ever  made 
on  the  Pacific  Coast)  proves  that  conclusively. 

You  see— only  Don  Lee  has  enough  stations  (39) 
to  deliver  both  the  "inside"  and  "outside"  in  this 
1,352  mile  long  mountainous  market  (the  other  3 
networks  combined  have  only  29  stations).  In  fact, 


nine  out  of  every  ten  radio  families  on  the  Pacific 
Coast  live  within  25  miles  of  a  Don  Lee  Station. 

So  give  both  markets  a  break  next  year— place 
your  radio  show  on  the  network  that  carries  prac- 
tically  as  much  Pacific  Coast  regional  business  as 
the  other  3  networks  combined — DON  LEE. 

Example  from  Special  C.  E.  Hooper  Survey 

ABERDEEN-HOQUIAM,  WASHINGTON 


STATION 

SHARE  OF  AUDIENCE 

Morning 

Afternoon 

Evening 

Don  Lee  Station  KXRO 

56.2% 

65.1% 

47.3% 

Most  popular  competing  station 

33.6% 

20.8% 

31.4% 

Other  examples 

to  follow 

The  Nation's  Greatest  Regional  Network 


the  one 


•  •••WORKING 
ON  THE 
RAILROAD? 


Represented  by     KATZ  AGENCY 


NAB  PROMOTES  NEWS  CLINIC  IDEA 

Series  Starts  With  Indiana  Broadcasters 
 January  2-3  in  Indianapolis  


SERIES  of  radio  news  clinics 
tentatively  planned  for  1946  will 
open  Jan.  3  when  NAB  will  con- 
duct a  one-day  seminar  for  the 
Indiana  Local  Broadcasters  Assn. 
as  part  of  that  group's  Jan.  2-3 
meeting  in  Indianapolis. 

The  clinic  idea  was  first  tested 
Nov.  16  at  Springfield,  111.,  when 
broacast  stations  in  that  state  par- 
ticipated in  a  meeting  conducted 
by  the  NAB  [Broadcasting,  Nov. 
19].  Reaction  was  favorable, 
bringing  national  interest  in  the 
clinic  plan  as  a  means  of  exchang- 
ing ideas  and  hearing  proposals  for 
strengthening  of  station  news 
staffs  and  improvement  in  presen- 
tation. 

E.  R.  Vadeboncoeur,  vice-presi- 
dent of  WSYR  Syracuse  and  chair- 
man of  the  NAB  News  Committee, 
and  Arthur  C.  Stringer,  NAB  di- 
rector of  promotion  and  committee 
secretary,  conducted  the  Spring- 
field clinic.  Mr.  Stringer  will  con- 
duct the  Indianapolis  clinic,  which 
will  be  open  to  all  stations  in  the 
state. 

The  Indiana  local  group  also  has 
asked  NAB  to  conduct  an  employe- 
employer  relations  forum  the  same 


General  Motors  Starts 
New  Program  on  Mutual 

GENERAL  MOTORS  Corp.,  De- 
troit, which  recently  dropped  all 
advertising  except  that  on  the  air 
[Broadcasting,  Dec.  10]  last  week 
increased  its  radio  expenditure  by 
starting  a  new  twice-weekly  pro- 
gram on  the  full  Mutual  network  of 
282  stations.  New  series,  titled 
This  Land  of  Ours,  which  will  cost 
the  motor  manufacturer  some 
$8,000  a  week  for  time  alone,  will 
feature  Henry  J.  Taylor,  columnist 
and  commentator. 

Series  is  designed  to  inform  the 
listening  public  on  social  and  eco- 
nomic trends  and  new  developments 
in  industry.  Program,  placed 
through  Kudner  Agency,  New 
York,  on  a  52-week  contract,  will 
be  used  for  institutional  advertis- 
ing, at  least  until  the  culmination 
of  the  UAW-CIO.  strike  which  has 
currently  tied  up  production  at 
GM  plants. 


Going  With  Truman 

PRESIDENT  Harry  S.  Truman's 
Christmas  trip  to  Independence, 
Mo.,  will  be  covez-ed  by  the  four 
major  networks.  Leaving  by  plane 
Christmas  morning  will  be  David 
Brinkley,  NBC;  Bryson  Rash, 
ABC;  Bill  Downs,  CBS;  Charter 
Heslep,  MBS.  They  will  return 
the  following  Friday.  The  Presi- 
dent will  be  heard  on  all  networks 
Christmas  Eve  at  5  p.  m.  in  a 
holiday  message  as  he  lights  the 
national  Christmas  tree  on  the 
White  House  grounds. 


day.  Scheduled  to  represent  NAB 
are  John  Morgan  Davis,  general 
counsel,  and  Milton  J.  Kibler,  as- 
sistant general  counsel. 

President  of  the  Indiana  associa- 
tion is  D.  A.  Burton,  WLBC  Mun- 
cie,  with  0.  E.  Richardson  of 
WJOB  Hammond  and  WSAR 
Lafayette,  as  secretary.  The  Jan. 
2  meeting  will  be  devoted  to  as- 
sociation matters.  Site  of  Indian- 
apolis meeting  has  not  been  an- 
nounced. 

NAB  News  Committee  has  in- 
vited state  groups  to  request  news 
clinics.  The  clinics  are  open  to  all 
stations  in  a  state  regardless  of 
NAB  membership. 


PRICE  LAUDS  RADIO 
DURING  CENSORSHIP 

BYRON  PRICE,  retired  Director 
of  Censorship,  last  week  in  his 
final  report  to  the  President, 
praised  the  way  in  which  radio  and 
the  press  kept  the  secrets  of  the 
war,  especially  keeping  the  "best- 
kept"  scientific  secret,  the  atomic 
bomb.  The  "two-year  voluntary 
blackout  on  such  news  was  effec- 
tive," he  said. 

"The  value  of  the  self -censorship 
program,"  Mr.  Price  said,  "rested 
not  alone  on  a  few  spectacular 
achievements  .  .  .  but  on  the  con- 
tinuous day  by  day  restraint  by 
editors  and  broadcasters".  But  he 
stressed  the  importance  of  a  radio 
and  press  free  from  dictatorial 
censorship  reducing  "American 
citizens  to  a  state  of  intellectual 
slavery." 

In  his  154-page  report,  Mr.  Price 
lauded  radio  and  the  press  for  for- 
bearance under  censorship,  which, 
he  maintained,  he  considered  neces- 
sary only  under  the  stress  of  war. 


Edward  B.  Marks 

EDWARD  B.  MARKS,  80,  music 
publisher  and  composer  and  found- 
er of  the  Edward  B.  Marks  Corp., 
New  York,  died  Dec.  17  in  the 
Nassau  Hospital,  Long  Island.  Mr. 
Marks'  firm  was  the  first  major 
publishing  house  to  pull  out  of 
ASCAP  to  join  BMI  during  the 
ASCAP-BMI  fight  in  1941.  Firm 
has  a  five-year  renewal  contract 
effective,  Jan.  1,  1945,  with 'BMI 
for  performing  rights  to  Marks 
catalogue.  Mr.  Marks  was  the  com- 
poser of  many  popular  songs.  He 
wrote  two  books:  They  All  Sang 
and  They  All  Had  Glamour.  He 
was  vice  president  of  the  Music 
Publishers  Protective  League.  He 
leaves  a  widow,  a  daughter  and  two, 
sons. 


Page  32    •    December  24,  1945 


Coffee  Groups  Name 
PAN-AMERICAN  COFFEE  BUREAU  and 
Joint  Coffee  Promotion  Committee,  New 
York,  are  expanding  promotional  activi- 
ties and  have  appointed  Tom  Fizdale 
Inc.,  New  York,  public  relations  bureau, 
to  direct  and  handle  public  relations. 
J.  M.  Mathes  Inc.,  New  York,  handles 
the  advertising. 

BROADCASTING    •  Telecasting 


Lawyers  Laud,  Condemn  Hearing  Plan 


FCC  Calendar  Arouses 
Varied  Comments 
From  Bar 

By  RUFUS  CRATER 

REACTION  of  attorneys  to  the 
FCC's  record-setting  three-month 
calendar  of  hearings  ranged  last 
week  from  forthright  approval  to 
outright  condemnation. 

"Abominable,"  one  attorney  told 
Broadcasting.  "A  good  job,"  de- 
clared another.  In  carefully  quali- 
fied words,  others  characterized 
the  schedule  as  a  good  thing — if  it 
works. 

The  calendar,  reportedly  devised 
under  the  supervision  of  Commis- 
sioner Charles  R.  Denny,  former 
general  counsel,  calls  for  consid- 
eration of  268  applications  for  AM, 
FM,  and  television  service  in  three 
months  of  hearings  beginning  Jan. 


1,  with  five  sets  of  hearings  run- 
ning simultaneously  in  Washing- 
ton and  in  the  field  [Broadcasting, 
Dec.  10].  Petitions  to  intervene  and 
motions  to  enlarge  the  issues  must 
be  filed  within  15  days  after  the 
issues  are  made  public,  except  for 
good  cause,  and  proposed  findings 
of  fact  and  conclusions  of  law  gen- 
erally will  not  be  required. 
FCC  'All  Ready' 

FCC  authorities  said  they  were 
"all  ready  to  handle  three  hearings 
simultaneously  in  Washington  and 
two  in  the  field."  They  said  they 
deliberately  scheduled  the  field 
hearings  so  that  five  commission- 
ers would  usually  be  available  in 
Washington.  Examiners  within  the 
Commission  probably  will  preside 
over  most  Washington  hearings. 

A  huge  volume  of  work — approx- 
imately 1,000  other  broadcast  ap- 
plications, for  example — will  occu- 


py Commission  attention  while  the 
hearings  are  under  way. 

Lawyers,  although  divided  on 
the  practicability  of  the  calendar, 
agreed  it  would  keep  them  working 
overtime.  Most  thought  they  could 
keep  up,  but  many  wondered  wheth- 
er they  would  be  able  to  give  each 
case  proper  attention.  Some  be- 
lieved the  FCC  would  have  to  re- 
vise the  schedule. 

"The  schedule  will  be  bound  to 
break  down,"  asserted  one  attor- 
ney. Another,  expressing  a  simi- 
lar belief,  pointed  out  that  it 
"doesn't  take  into  consideration  the 
necessity  for  preparing  proposed 
decisions  and  final  decisions"  and 
said  the  plan  "becomes  a  kind  of 
empty  shell"  without  proposed 
findings,  arguments,  briefs,  excep- 
tions, etc.  Another  wouldn't  ven- 
ture a  guess  as  to  effectiveness  of 
the  hearings  because  "with  this 


CKN 


PAVE  THE  WAY 
FOR  YOU 

Your  sales  road  .can  be  a  smooth  one,  paved 
with  greater  sales  and  greater  profits  ...  if 
you  aSPe  KCKN  in  Kansas  City.  Because 
KCKN  programs  exclusively  for  the  listeners' 
tasj^^of  Greater  Kansas  City,  your  radio 
sales  talks  hit  home  with  the  metropolitan 
listeners  who  tune  in  on  KCKN  for  the  kind 
entertainment  they  enjoy. 

So,  without  the  rate  penalty  of  out-state 
coverage,  you  may  tell  and  sell  Kansas  City's 
NINE  HUNDRED  MILLION  DOLLAR 
market — through  KCKN. 

nearest  CAPPER  office  will  give  you 
lities. 


BEN  LUDY,  GENERAL  MANAGER,  KCKN.  KANSAS  CITY.  .  .  WIBW,  TOPEKA 

ELLIS  ATTEBERRY,  manager,  KCKN,  Kansas  city 
CAPPER  PUBLICATIONS,  Inc. 


NEW  YORK  17:  420  LEXINGTON  AVENUE  MOHAWK  4-3260 
EAN   FRANCISCO  4:       1207  RUSS  BUILDING       DOUGLAS  S220 

Page  34    •    December  24,  1945 


CHICAGO  1:  lOO  NORTH  MICHICAN  AVENUE  CENTRAL  S977 
KANSAS  CITY  6:      30O  WALTOWER  BUILDING      VICTOR  3864 


procedure  I  don't  know  whether 
we'll  be  able  to  produce  a  good  rec- 
ord." 

One  big  problem,  it  was  noted, 
is  interventions.  Several  lawyers 
expected  to  find  that  they  must  in- 
tervene in  cases  in  which  they  are 
not  actually  listed  on  the  calendar, 
thus  facing  the  possibility  of  con- 
flicting engagements.  One  said  he 
didn't  think  "anybody  will  know 
before  the  hearings  start,  what  the 
issues  actually  are."  Another  ex- 
pected many  petitions  to  intervene 
to  be  filed  late — and  to  be  accepted 
— because  of  the  short  limit  on  time 
for  filing. 

"They  send  the  issues  to  the 
parties,  and  outsiders  may  not 
know  whether  they  can  intervene 
or  not,"  said  another.  "The  petition 
to  intervene  must  be  filed  within  15 
days  from  the  time  the  issues  came 
out,  and  you  don't  even  know  when 
the  issues  came  out." 

One  lawyer  noted  that  the  sched- 
ule called  for  him  to  appear  in 
three  hearings — outside  of  Wash- 
ington— in  a  single  month.  Because 
of  shortage  of  time,  he  contended, 
he  will  have  no  opportunity  to  pre- 
pare for  any  but  the  first  unless 
he  prepares  all  three  before  start- 
ing out.  Lawyers  practicing  alone 
were  considered  especially  hard  hit, 
particularly  when  they  must  ap-« 
pear  in  several  cases. 

'Out  of  Line' 

"Completely  out  of  line"  was  an- 
other verdict.  "It  gives  no  consid- 
eration to  the  limited  number  of 
attorneys  and  engineers  who  are 
handling  a  vast  number  of  applica- 
tions. It  will  be  impossible  for  any 
one  of  our  clients  to  get  the  atten- 
tion he  deserves,  because  of  thl 
proximity  of  hearing  dates  and  the 
Shortage  of  attorneys.  Probably 
the  FCC  will  have  to  rearrange  the 
schedule,  though  maybe  if  they  take 
engineering  testimony  in  Washing-: 
ton  they  won't  get  as  bogged  down 
as  I  think  they  will." 

On  the  credit  side,  boosters  of  the 
plan  pointed  out  that  it  eliminates 
the  necessity  of  much  travel  by 
witnesses  who  otherwise  would 
have  to  come  to  Washington.  Elim- 
ination of  proposed  findings  of  fact 
also  was  seen  by  some  as  "a  good 
thing"  which  "should  have  been 
done  long  ago  and  should  be  made 
permanent."  Several  who  found 
fault  with  other  phases  of  the  plan 
considered  the  streamlining  of  pro- 
cedure a  helpful  move  which  would 
not  jeopardize  chances  of  fair 
hearings. 

"It's  a  good  job— better  than 
thought  they  could  do,"  declared 
another  enthusiast.  Many  who 
criticized  the  plan  said  they  could 
understand  the  FCC's  viewpoint 
and  thought  the  Commission  "should 
be  complimented  on  undertaking 
handle  so  large  a  volume  of  work 
expeditiously."  Others  felt  a  more 
satisfactory  schedule  could  have 
been  arranged  if  attorneys  had 
been  consulted  in  advance,  and 
some  declined  to  pass  judgment  yet 
because  "the  question  is  whether 
the  Commission  will  act  as  quickly 
after  the  hearings"  as  in  undertak 
ing  the  hearings  schedule. 


BROADCASTING    •  Telecasting 


One  of  the  most  significant  steps  in  modern  education  by  radio  is  the 
WBZ  "Teachers'  Radio  Workshop".,  conducted  each  Summer  for 
teachers  in  the  Boston  area.  It  is  a  cooperative  project  by  Westing- 
house  Station  WBZ  and  the  Massachusetts  Department  of  Education. 
Regular  evening  classes  are  held  over  a  period  of  several  weeks. 
Station  experts  in  all  aspects  of  broadcasting  impart  intensive,  profes- 
sional training  to  a  large  class  of  teachers  concerned  with  the  use  of 
radio  for  in-school  listening. 

Teachers  are  given  a  comprehensive  grasp  of  the  fundamentals  of 
radio.  Supervised  examinations  at  the  end  of  the  course  make  the 
teachers  eligible  for  college-credits,  increased  salary.  Morning  pro- 
grams, coordinated  with  the  "Workshop,"  are  broadcast  to  schools 
daily. 

Another  phase  of  WBZ's  extensive  educational  activity  is  the 
"Massachusetts  Plan,"  jointly  sponsored  by  the  State  Department  of 
Education  and  Westinghouse  Stations  WBZ  and  WBZA.  It  is  a  special 
26-week  broadcast-course  for  teachers.  .  currently  based  on  the  pro- 
gram "Our  Foreign  Policy,"  with  supplementary  broadcasts  by  promi- 
nent educators.  This  course  likewise  qualifies  teachers  for  credits, 
and  is  state-wide  in  scope. 


—WESTINGHOUSE  RADIO  STATIONS  Inc — 

KDKA    •    WOWO    •    K  E  X    •    KYW    •    WBZ    •  WBZA 


REPRESENTED  NATIONALLY  BY  NBC  SPOT  SALES-EXCEPT  KEX      •     KEX  REPRESENTED  NATIONALLY  BY  PAUL  H.  RAYMER  CO. 


WAKR 

AKRON'S  STATI0N 


ALL    DAY  LONG 


FM  Allocations 


(Continued  from  page  17) 


More  people  listen 
to  WAKR 
than  to 
any  other  station 
heard  in  Akron* 

•  C.  E.  HOOPER  SUMMER  1945  INDEX  8  A,  M.  TO  6  P.  M. 


Ba4.cc  Station. 
AMERICAN  BROADCASTING  CO. 
5000  WATTS  '  DAY  &  NIGHT 


Weed-  &  Gc 


NATIONAL  REPRESENTATIVES 


Page  36    •    December  24,  1945 


Alamosa 

Colorado  Springs 
Denver 


Durango 

Grand  Junction 

Greeley 

La  Junta 

Pueblo 

Sterling 


Channel  No. 

COLORADO 

222,  224 

265,267, 269,271 
245,  247,  249,  251, 
253,  255,  257,  259, 
261,  263 
226,  228 
230,  232 
276,  278 
233,  235 

273,  275,  277,  279 
272,  274 


Bridgeport 

(Includes  Danbury) 
Danbury 
Hartford 

(Includes  Meriden) 
Meriden 

New  Haven 

New  London 

Stamford 

Waterbury 


CONNECTICUT 

265,  267,  269 


See  Bridgeport 
226,  228,  230,  232, 
234, 236 
See  Hartford 

263,  271,  275, 
277,  279 
250,  252 

222,  224.  261,  273 


DELAWARE 

Wilmington  (Includes  264,  266,  268 

Bridgeton,  N.  J.) 

DISTRICT  OF  COLUMBIA 

Washington  221,  223,  225,  227  , 

229,  231,  233,  263, 
265,  267,  269,  271 


Daytona  Beach 

233,  235 

Fort  Myers 

233,  235 

Fort  Lauderdale 

229, 231 

Gainesville 

267,  269 

Jacksonville 

240,  242,  244, 

246,  248 

Key  West 
Lakeland 

225,  227 

237,  239 

Miami — Miami  Beach 

238,  240,  242, 

244,  246,  248 

Ocala 

250,  252 

Orlando 

258,  260,  262 

Palm  Beach 

250,  252 

Panama  City 

275,  278 

Pensacola 

225,  227,  229 

St.  Augustine 

226,  228 

St.  Petersburg 

221,  223,  225 

Sarasota 

241,  243 

Tallahassee 

271,  273 

Tampa 

227,  229,  231 

West  Palm  Beach 

254,  256 

GEORGIA 

Albany 

226,  228,  230 

Athens 

261,  263 

Atlanta 

251,  253,  255, 

257,  259 

Augusta 

233,  235,  237 

Brunswick 

221,  223 

Cedartown 

269,  271 

(Includes  Dalton) 

Columbus 

242,  244,  246 

(See  also  Opelika,  Ala.) 

Cordele 

254,  256 

Dalton 

See  Cedartow 

Dublin 

Gainesville 

Griffin 

La  Grange 

Macon 

Moultrie 

Rome 

Savannah 

Thomas  ville 

Toccoa 

Valdosta 

Waycross 

West  Point 


Boise 

Idaho  Falls 

Lewiston 

Nampa 

Pocatello 

Twin  Falls 

Wallace 


and  Rome 
266,  268 
276 

222,  224 
238,  240 

270,  272,  274,  279 
262,  264 
265,  267 

253,  255,  257,  259 

249,  251 

249 

236,  238 
232, 234 


271,  273,  275 
268,  270 
257,  259 
267,  269 
277,  279 


Aurora 

(Includes  Joliet) 
Bloomington 
Cairo 

Carbondale 
Carthage 
Champaign 
Chicago 


270 


243 

259,  261 
See  Urbana 
221,  223,  225,  227, 
229,  231,  233,  235, 
241.  245,  247,  249, 

253,  255,  257,  259, 
261 

254,  256 

See  St.  Louis,  Mo. 
See  Chicago 
See  Chicago 
271 

234,  236 


*  Eligible  for  community  channel. 


City 

Harrisburg 

Herrin 

Jacksonville 

Joliet 

Kankakee 

Mt.  Vernon 

Peoria 

Quincy 

Rockf  ord 

Rock  Island  (See 

also  Davenport,  Iowa) 
Springfield 
Tuscola 
Urbana 

(Includes  Champaign) 
Waukegan 


Channel  No. 

255,~257 
259,  261 
278,  280 
See  Aurora 
243 
265 

222,  224,  226,  228 

249,  251 
273 
264 

267,  269,  276 

250,  252 
258,  260,  262 


Anderson 
Columbus 
Connersvill 
Elkhart 
Evansville 


276,  278 

222,  224,  226,  228, 
(Includes  Henderson  and  230,  232,  234 
Owensboro,  Ky.) 


Fort  Wayne 
Hammond 
Indianapolis 

(Includes  Anderson) 
Kokomo 
Lafayette 
Marion 
Muncie 
Richmond 


236,  238,  240 
263,  265 

223,  225,  227,  229, 
231,  233,  235 
268,  270 
272,  274 
254 

277,  279 
275 


Shelbyville 

221 

South  Bend 

267,  269 

Terre  Haute 

242,  244 

Vineennes 

271,  273 

West  Lafayette 

246 

IOWA 

Ames 

237 

Boone 

233,  235 

Burlington 
Cedar  Rapids 

257 

241,  243 

Clinton 

279 

Davenport  (See 

also 

266,  268 

Rock  Island, 

111.) 

Decorah 

225,  227 

Des  Moines 

263,  265,  267 

269,  272 

Dubuque 

256,  258,  260 

Fort  Dodge 

253,  255 

Iowa  City 

245,  247 

Marshall  town 

230,  239 

Mason  City 

257,  259 

Ottumwa 

274,  277 

Shenandoah 

238,  240,  242 

Sioux  City 

274,  276,  278 

Spencer 

241,  243 

Waterloo 

249,  251 

KANSAS 

Atchison 

264,  266 

Coffeyville 

276,  278 

Dodge  City 

221,  223 

Emporia 

269,  271 

Garden  City 

225,  227 

Great  Bend 

258,  260 

Hutchinson 

237,  239 

Kansas  City 

See  Kansas  City, 

Mo. 

Lawrence 

277,  279 

Manhattan 

222,  224 

Pittsburg 

238,  240 

Salina 

253,  255 

Topeka 

273,  275 

Wichita 

241,  243,  246, 

249,  251 

KENTUCKY 

Ashland 

See  Huntington, 

W.  Va. 

Bowling  Green 

242,  244 

Harlan 

240,  248 

Henderson 

See  Evansville, 

Ind. 

Hopkins  ville 

250,  252 

Lexington 

272,  274 

Louisville 

258,  260,  262,  264, 

266,  268,  270 

Owensboro 

See  Evansville, 

Ind. 

Paducah 

245,  247 

Winchester 

276,  278 

LOUISIANA 

Alexandria 

261,  263,  265 

Baton  Rouge 

241,  243,  245 

Lafayette 

247,  249 

Lake  Charles 

277,  279 

Monroe 

254,  256,  258 

New  Orleans 

224,  226,  228,  233, 

235,  237,  239 

Shreveport 

244,  246,  248, 

250,  252 

MAINE 

Augusta 

226,  228,  230 

Bangor 

232,  234,  236,  23f 

Lewiston 

222,  224 

Portland 

261,  263,  265 

Presque  Isle 

240,  242 

MARYLAND 

Baltimore 

253,  255,  257,  259 

261,  273,  275,  277, 

279 

Cumberland 

256,  262 

BROA 


r 


(Continued  on  page  38) 
DCASTING    •    Telecasting  ||)0 


THE  WELCOME  MAT 
is  always  out .  .  .  . 

You'll  be  a  welcome  guest  in  the  WSM 
listening  area.  Five  million  people  will 
be  glad  to  know  you,  as  they  are  cordial 
to  those  who  have  used  WSM  during 
the  past  20  years  and  are  still  at  it. 

And  while  you're  visiting,  you'll  be 


December  24,  1945    •    Page  37 


FM  Allocations 

(Continued  from  page  36) 

City  Channel  Ni 

251 


Frederick 
Hagerstown 
Olney 
Salisbury 


MASSACHUSETTS 


(Includes  Waltham) 

Fall  River 

(Includes  New  Bedfo 
Fitchburg 
Greenfield 
Haverhill 
Holyoke 

(Includes  Springfield 
Lawrence 
Lowell 

New  Bedford 
North  Adams 
Pittsfield 
Salem 
Springfield 
Waltham 
West  Yarmouth 
Worcester 


•221.  223.  225,  227, 
229.  231,  233,  235, 
264,  266 
243.  245,  247 


241 

238,  240,  242, 
244,  246,  248 
239 
237 

See  Fall  River 
268 


260,  262,  274,  276 


Ann  Arbor 
Battle  Creek 

(Includes  Kalamazoo) 
Bay  City 

(Includes  Saginaw) 
Benton  Harbor 
Cadillac 
Calumet 
Dearborn 

Detroit  (Includes  Pon- 
tiac,  Royal  Oak  and 
Wyandotte) 

East  Lansing 

(Includes  Lansing) 
Escanaba 
Flint 

(Includes  Lapeer) 
Grand  Rapids 

Ironwood 

Jackson 

Kalamazoo 

Lansing 

Lapeer 

Ludington 

Marquette 

Muskegon 


MICHIGAN 

277, 


273 

250,  252 


244 


223,  225,  227, 
231,  233,  235, 
239,  241,  243, 
247 

260,  262 


226,  228, 
232,  234 
278 

Battle  Creek 
East  Lansing 
Flint 
279 


Pontiac 
Port  Huron 
Royal  Oak 
Saginaw 

Sault  Saint  Marie 
Traverse  City 
Wyandotte 


See  Detroit 
272,  274 
See  Detroit 
See  Bay  City 
233,  235 
237,  239 
See  Detroit 


MINNESOTA 


Duluth 

(Includes  Superior,  Wise 
Fergus  Falls 
Hibbing 
Mankato 
Minneapolis 

(Includes  St.  Paul) 

Moorhead 

(See  also  Fargo,  N.  D.) 
Northfield 
Rochester 
St.  Cloud 
St.  Paul 
Virginia 
Willmar 
Winona 


22  1  22:: 


222,  224 

244,  246,  248,  250, 
265,  267,  269,  271, 
273,  275,  277,  279 
257,  259 

238,  240 
234,  236 
252,  254 

See  Minneapolis 

228,  230 
227,  229 

229,  231 


Clarksdale 

Columbus 

Corinth 

Greenville 

Greenwood 

Gulfport 

Hattiesburg 

Jackson 

Laurel 

McComb 

Macon 

Meridian 

Natchez 

Tupelo 

Vicksburg 


MISSISSIPPI 

245, 
237, 
264, 
236, 
253, 
253, 
257, 


268. 
242, 
276, 
272, 
246, 
272, 
277, 
225, 


Cape  Girardeau 

(See  Cairo,  111.) 
Clayton 
Columbia 
Hannibal 
Jefferson  City 
Joplin 

Kansas  City  (Includes 
Kansas  City,  Kan.) 

Poplar  Bluff 

St.  Joseph 

St.  Louis, 

(Includes  Clayton) 


241,  243 

St.  Louis 
246 
242 


274 

250,  252,  254, 
258,  260,  262 
278 


Billings 

Bozeman 

Butte 

Great  Falls 

Helena 

Kalispell 

Miles  City 

Missoula 

Sidney 


MONTANA 

239,  241 
243,  245 
248,  250 
256,  258 
252,  254 
260,  262 
235,  237 
264,  266 
230,  232 


NEBRASKA 


Fremont 

(See  also  Omaha) 
Grand  Island 
Hastings 
Kearney 
Lincoln 
Norfolk 
North  Platte 
Omaha 

(See  also  Fremont) 
Scottsbluff 


263,  265 

233,  235 
226,  228 

245,  247,  249.  251 
254,  256 
222,  224 

221,  223,  225,  227, 
229,  231,  271 

234,  236 


NEVADA 
Boulder  City  255,  257 


NEW  HAMPSHIRE 

Claremont  271 

Keene  * 

Laconia  259 

Manchester  269,  279 

Mount  Washington  251,  253, 

Portsmouth  249 


NEW 

Alpine 
Asbury  Park 
Atlantic  City 
Bridgeton 

Camden 

Ewing  Township 
Jersey  City 
Newark 

New  Brunswick 
Paterson 

Trenton  (Includes 

Ewing  Township) 
Zarephath 

NEW 


Albuquerque 

Carlsbad 

Clovis 

Gallup 

Hobbs 

Las  Vegas 

Roswell 

Santa  Fe 

Tucumcari 


JERSEY 

See  New  York 


See  Wilmington, 

Del. 
See  Philadelphia 
See  Trenton 
See  New  York 
See  New  York 


MEXICO 

245,  247,  249,  25 
221,  223 

237,  239 

238,  240 

246,  248 
254,  256, 
233,  235 
258,  260 
276,  278 


NEW  YORK 


Auburn 
Batavia 
Binghamton 
Brooklyn 
Buffalo  (Includes 
Niagara  Falls) 

Coram 


Corning 

(See  also  Elmira) 
Dunkirk 
Elmira 

(See  also  Corning) 
Freeport 
Glovers  ville 
Hornell 
Ithaca 
Jamaica 
Jamestown 
Kingston 
Massena 
Middletown 
Mt.  Vernon 
Newburgh 
New  York  (Includes 

numerous  adjacent 

cities) 


Niagara  Falls 

Ogdensburg 

Olean 

Oswego 

Plattsburg 

Poughkeepsie 

Rochester 

Saranac  Lake 
Schenectady 
Syracuse 

(Includes  Auburn) 
Troy 
Utica 
Watertown 
West  New  Brighton 
White  Plains 
Woodside 


221,  223,  225,  227, 
229,  231,  233,  235, 
259,  264,  266,  272 
See  Syracuse 

241,  243 

242,  244 

See  New  York 
221,  223,  225,  227, 
229,  231,  233,  235, 
237,  239 

See  New  York  or 
possibly  Con- 
necticut chan- 
nels 

236 

277,  279 


245 
260 

258,  267 


226,  228 

See  New  York 

221,  223,  225,  227' 
229,  231,  233,  235, 
237,  239,  241,  243, 
245,  247,  249,  251, 
253,  255,  257,  259 
See  Buffalo 
260,  262 
272,  274 
270 


245,  247,  249,  251, 
253,  255 
237,  239 
See  Albany 
222,  224,  226,  228, 
230,  232,  234 
See  Albany 
250,  252,  254 
256,  265 
See  New  York 
See  New  York 
See  New  York 


Asheville 
Burlington 


NORTH  CAROLINA 

234, 


267 

Eligible  for  community  channel. 

(Continued  on  page  40) 


SIOUX   FALLS,  SO.  DAKOTA 

1140  K  C  -  5000  WATTS 

National  Representatives 
HOWARD  H.  WILSON  CO. 


Page  38    •    December  24,  1945 


BROADCASTING    •  Telecasting^ 


A  NEW  MARKET 
THE  SIZE  OF  SYRACUSE! 


900,000  EMPLOYED! 

The  U.  S.  Employment  Service 
recently  reported  that  828,000 
people  were  at  work  in  the 
Detroit  area  in  September. 
Other  sources  reveal  that  the 
number  of  hourly  paid  factory 
workers  increased  70,000  from 
September  to  November  1, 1945! 


addition  to  being  a  much  richer  market  than  it  ever  was  before 
the  war  (Average  per  family  buying  power  backlog  presently  about 
$6,500  in  bank  savings  and  War  Bonds) ,  Detroit  is  also  now  a  much 
larger  market! 

Best  estimates  place  the  population  increase  since  1940  at  about 
225,000.  This  is  equivalent  to  the  number  of  people  in  Syracuse,  N.  Y., 
or  Omaha,  Neb.  And  most  of  these  "newcomers"  are  staying  in 
Detroit!  A  recent  spot  check  by  members  of  the  Detroit  Real  Estate 
Board,  in  various  sections  of  the  city,  showed  that  practically  no 
home  owners  and  very  few  of  those  who  were  renting  anticipated 
leaving  Detroit. 

Remember  this  important  population  bonus  when  making  plans 
for  your  activity  in  this  great  market.  Remember  also  that  WWJ 
is  the  preferred  radio  station  in  the  Detroit  market. 


WWJ 


Associate  FM  Station  WENA 


NBC  Basic  Network 


America's  Pioneer  Broadcasting  Station  —  First  in  Detroit 
National  Representatives 

THE  GEORGE  P.  HOLLINGBERY  COMPANY 

Owned  and  Operated  by  7he  Detroit  News 


IROADCASTING    •  Telecasting 


December  24,  1945    •    Page  39 


KANSAS  CITY 
IS  A 

K 


Y 


MARKET 

PORTER  BLDG.,  KANSAS  CITY,  MO. 


EVERETT  L.  DILLARD  ELIZABETH  WHITEHEAD 
General  Manager  Station  Director 


Pioneer  FM  Station  in  the  Kansas  City  Area 


Ask  far  Hate  Card 


FM  Allocations 

{Continued  from  page  38) 


City 


264,  266,  273,  275 


262 


270 


259 


Charlotte 

(See  also  Gastonia) 
Concord 

(See  also  Salisbury) 
Durham 
Elizabeth  City 
Fayetteville 
Gastonia 

(See  also  Charlotte) 
Goldsboro 

Greensboro  (See  also  High    251,  253,  255 
Point  and  Winston- 
Salem) 

Greenville 

Henderson 

Hickory 

High  Point  (See  also 

Greensboro  and 

Winston-Salem) 
Kinston 

(See  also  New  Bern) 
New  Bern 

(See  alp  Kinston) 
Jacksonville 
Raleigh 

Roanoke  Rapids  (See  also 

Rocky  Mount) 
Rocky  Mount  (See  also 

Roanoke  Rapids) 
Salisbury 
Washington 
Wilmington 
Wilson 

Winston-Salem  (See  also 
Greensboro  and  High 
Point) 

NORTH  DAKOTA 


241,  243 

265 

258 

249,  278 


225,  227 


229 

252,  254 
235,  237,  239 
272,  274 

277,  279 

260 
269 

221,  223 
261 

241,  243,  245,  247 


Bismarck 

(Includes  Mandan) 
1>  -Til's  Lake 
•  o 

v  ee  also  Moorhead, 

Minn.) 
Grand  Forks 
Jamestown 
Mandan 
Minot 
Valley  City 


Akron 

(Includes  Tallmadge) 
Alliance 

(Includes  Canton) 
Ashland 
Ashtabula 
Athens 
Canton 
Cincinnati 

(Includes  Hamilton) 

Cleveland 

(Includes  Lorain) 
Columbus 

Dayton 

(Includes  Springfield) 
Dover 

East  Liverpool 

Findlay 

Fostoria 

Freemont 

Hamilton 

Lima 

Lorain 

Mansfield 

Marion 

Newark 

(Includes  Zanesville) 
Portsmouth 


Tallmadge 
Toledo 

(Includes  Freemont) 
Warren 

Wooster 
Youngs  town 
Zanesville 


222,  224,  226,  228 


236,  238,  240,  242 
245,  247 
See  Bismarck 
249,  251 
268,  270 


236,  238,  240 

242,  244,  246 

264,  266 
See  Erie,  Pa. 
275 

See  Alliance 
239,  241,  243,  245, 
247,  249,  251,  253, 
255 

222,  224,  226,  228, 
230,  232,  234 
221,  223,  225,  227, 
229,  231,  233,  235 
257,  259,  261,  263, 
265 


See  Cleveland 
276,  278 
272,  274 

268,  270 

See  Huntington, 

W.  Va. 
See  Dayton 
See  Wheeling, 

W.  Va. 
See  Akron 
249,  251,  253,  255 

269,  271,  also 


248,  250 

See  Sharon.  Pa. 

See  Newark 


OKLAHOMA 


Ada 

Ardmore 

Bartlesville 

Elk  City 

Enid 

Lawton 

Muskogee 

Norman 

Oklahoma  City 

(Includes  Ponca  City 

&  Norman) 
Okmulgee 
Ponca  City 


Albany 

Astoria 

Baker 

Bend 

Coos  Bay 

Corvallis 

(See  also  Albany) 
The  Dalles 
Eugene 


271,  273 

246 

223 

238,  240 
268,  270 
275,  277 
221,  225 
See  Oklahoma 
City 

253,  255,  257,  259, 
261,  263,  265 

250,  280 

See  Oklahoma 

City  or  Tulsa 
242,  244 

227,  229,  231,  233, 
235 


253,  255 
269,  280 

254,  256 
222,  224 
263,  265 
257 


Grants  Pass 
Klamath  Falls 
La  Grande 
Medford 
Pendleton 
Portland  (See  also 
Vancouver,  Wash.) 

Roseburg 


272,  274 
238,  240,  242 
226,  228 
276,  278 
230,  232 

221,  223,  225,  227, 
229,  231,  233,  235, 
237,  239,  241,  243 
267,  269 
245,  247 


PENNSYLVANIA 


Allentown  (Includes 

Bethlehem  and  Easton) 
Altoona 
Beaver  Falls 
Bethlehem 
Bradford 


Butler 

Clearfield 

DuBois 

(Includes  Clearfield) 
Easton 

Erie  (Includes 

Ashtabula,  Ohio) 
Glenside 
Greensburg 
Grove  City 
Harrisburg 

Hazleton 

Indiana 

Johnstown 

Lancaster 

Lewistown 

Meadville 

New  Castle 

New  Kensington 

Philadelphia  (Includes 

Glenside,  Pa.,  and 

Camden,  N.  J.) 

Pittsburgh  (Includes 

New  Kensington 

Beaver  Falls  and  Butler, 

Pa.) 
Potts  ville 
Reading 
Scranton 

(Includes  Wilkes-Barre) 

Sharon  (Includes  Warren 
and  Youngstown,  Ohio 
&  Meadville  &  New 
Castle) 

State  College 

Sunbury 

Uniontown 

Washington 

Wilkes-Barre 

Williamsport 

York 


234,  236,  238,  240 

264,  266 

See  Pittsburgh 

See  Allentown 

246  See  also 

Jamestown  and 
Olean,  New 
York 

See  Pittsburgh 

See  DuBois 

248,  250 


See  Philadelphia 
237,  239 


258,  260 
222,  224 
274,  276 
See  Sharon 
See  Sharon 
See  Pittsburgh 
242,  244,  246,  248, 
250,  252,  254,  256, 
258,  260,  262,  264, 
266,  274,  276 
221,  223,  225,  227, 
229,  231,  233,  235 


226,  228,  230,  232 
261,  263,  265,  269, 
271,  273,  275,  277, 
279 

253,  255,  257,  273, 
275 


252,  254 
257,  259 
241,  243 
277,  279 
See  Scranton 
221,  223 

235,  237,  239,  241, 
243 


RHODE  ISLAND 

Pawtucket  See  Providence 

Providence  254,  256,  258,  270, 

272,  278 

SOUTH  CAROLINA 

Anderson  278,  280 

Charleston 
Columbia 

(See  also  Sumter) 
Conway  231 
Florence  268 
Greenville  225,  227, 

(See  also  Spartanburg) 
Greenwood  240,  242 

Rock  Hill  238 
Spartanburg  221,  223 

(See  also  Greenville) 

277,  279 


(See  also  Columbia) 

SOUTH  DAKOTA 

Aberdeen  253, 255 

Pierre  277, 279 

Rapid  City  221,  223,  225,  227 

Sioux  Falls  262,  264,  266,  268 

Vermillion  258, 260 

Watertown  237,  239 

Yankton  270, 272 

TENNESSEE 
Bristol  (Includes  269,  271,  277,  279 

Johnson  City  and 

Kingsport) 
Chattanooga 

(Includes  Cleveland) 
Clarks  ville 
Cleveland 
Cookeville 
Jackson 
Johnson  City 
Kingsport 
Knoxville 

Memphis 


233,  235,  237,  239, 
241,  243 

254,  256 

See  Chattanooga 
263 

234,  236 
See  Bristol 
See  Bristol 

222,  224,  226,  228, 
230 

222,  224,  226,  228, 


TEXAS 

Abilene  245,  247 

Amarillo  267,  269,  271 

Austin  238,  246,  248 

Beaumont  271,  273,  275 

Big  Spring  242,  244 

Brady  227,229 

Brownsville  (Includes  221,  223,  225, ', 

Harlingen  and  237,  239 

McAllen  and  Weslaco) 

{Continued  on  page  i2) 


Page  40    •    December  24,  1945 


*  Eligible  for  community  channels. 
BROADCASTING    •    Telecasting  Br, 


■{Qnnabelle 


ft&ppy  JZot/Lnfton 

Station  KGW  had  as  its  radio 
guests  during  1945  some  of  the 
most  prominent  leaders  in  the  fields 
of  sports,  stage,  radio  and  theatre 
j    entertainment  and  of  the  armed 

forces.  These  names  constitute  only  a 
\    partial  list  of  those  who  appeared  be- 
I    fore  the  KGW  microphone.  This  public 
j    service  is  emphatic  proof  of  KGW's  recog- 
t    nition  of  the  importance  of  listener  interest 
in  contemporary  occurrences,  a  policy  that 
continually  shapes  the  programs  of  this  pro- 
gressive choice  of  Pacific  N.W.  radio  audiences. 


■ 


ROADCASTING    .  T.Ieo.cing 


'^X^  *     fact  ~ft*f**& 


T^eAz 


ace 


K 


G 


lib 


4, 


nnr 


W 

IT  STAINS 


OF  THE  NATION 


December  24,  1945    •    Page  41 


FM  Allocations 

{Continued  from  page  40) 


City 

Brownwood 
College  Station 
Corpus  Christi 


Galveston 
Harlingen 
Houston 

Huntsville 

Kilgore  (Includes  Long- 
view  and  Tyler) 
Laredo 
Longview 
Lubbock 
Lufkin 
Midland 
McAllen 
Palestine 
Pampa 
Paris 
Pecos 
Plain  view 
Port  Arthur 
San  Angelo 
San  Antonio 

Sherman 


Channel  No. 

258,  260 
233,  236 
241,  243,  245, 
247,  249 
254,  256 

226,  228,  2:(o.  2.!'2 , 
235,  237 

225,  227 

239,  241,  243,  262, 
279 

267,  269 

See  Brownsville 

251,  253,  255,  257, 

259,  262 
229,  231 

272,  274,  276,  278 

227,  229 
See  Kilgore 

226,  228 
221,  225 

273,  275 

See  Brownsville 
264,  266 
232,  234 
258,  260 
277,  279 
262,  264 
223,  227 
231,  233 

261,  263,  265,  268, 
270,  272,  274,  276 
268,270 


Sweetwater 
Temple 
Texarkana 
Tyler 

(See  also  Kilgore') 
Vernon 
Victoria 
Waco 

Waxahachie 


Cedar  City 

Logan 

Ogden 

Price 

Provo 

Salt  Lake  City 


253,  255 
250,  252 
223,  226,  242 
280 

222,  224 
278,  280 
222,  224 

See    Dallas  an 
Fort  Worth 
See  Brownsville 
249,  251 


221,  223 
273,  275 
265,  267 
277,  279 
269,  271 

245,  247,  249,  251, 
253,  255,  257,  259, 
261,  263 


Burlington 
Rutland 
St.  Albans 
Waterbury 


VERMONT 

230,  232 
243 

234,  241 
246,  248 


VIRGINIA 


Charlottesville 

(Includes  Staunton) 
Covington 
Danville 
Fredericksburg 


See  Washington' 

D.  C. 
276,  278 


221,  223 

See  Washingtor 
D.  C. 


Harrisonburg 
Lynchburg 
Martinsville 
Newport  News 

(See  also  Norfolk,  Suf- 
folk, and  Portsmouth) 
Norfolk 

(See  also  Newport  News, 
Portsmouth  &  Suffolk) 
Petersburg 
Portsmouth 

(See  also  Newport  News, 
Norfolk  &  Suffolk) 
Richmond 

Roanoke 
Staunton 
Suffolk 


232,  234 
268,  270 
231,  233 
222,  224 


242,  244,  246,  248, 

250,  252,  254,  256 

225,  227,  229 

See  Charlottesville 

See  Newport 
News,  Norfolk 
and  Portsmouth 


WASHINGTON 


Aberdeen 

Bellingham 

Centralia 

Everett 

Longview 

Olympia 

Port  Angele! 

Pullman 

Pasco 

Seattle 


Spokane 
Tacoma 


264,  266 
276,  278 
260,  262 

272,  274 

273,  275 
256,  258 
268,  270 
238,  240 
242,  244 

222,  224,  226,  228, 
230,  232,  234,  236, 
238,  240,  242,  244 
221,  223,  225,  227, 
229,  231 

246,  248,  250,  252, 
254 


FOR  THE  23RD  CONSECUTIVE 
YEAR  IN  AN  INDUSTRY 
CELEBRATING  IT'S  25TH 
ANNIVERSARY  WHN  EXTENDS 
TO  IT'S  MANY  FRIENDS  .  .  . 


Page  42    •    December  24,  1945 


Walla  Walla 

Wenatchee 

Yakima 


271.  See  also  Port- 
land, Ore. 
234,  236 
267,  269 
265,  277,  279 


WEST  VIRGINIA 


Beckley 
Bluefield 

(Includes  Welch) 
Charleston 

Clarksburg 

(Includes  Fairmont  and 
Morgantown) 
Fairmont 
Huntington 

(Includes  Ashland,  Ky.) 
Logan 

Morgantown 
Parkersburg 
Welch 
Wheeling 

(Includes  Steubenville, 
Ohio) 
Williamson 


222,  224,  226,  228, 
230 

245,  247,  249,  251, 
253 


232,  234 

See  Clarksburg 

273 

See  Bluefield 
259,  261,  263,  265 


Appleton 
Ashland 
Eau  Claire 
Fond  du  Lac 
Green  Bay 
Greenfield  Township 
Janes  ville 
LaCrosse 
Madison 

(Includes  Greenfield 
Township) 
Manitowoc 
Marinette 
Medford 
Milwaukee 


Oshkosh 
Poynette 
Racine 
Rice  Lake 
Sheboygan 
Stevens  Point 
Superior 
Wausau 

Wisconsin  Rapids 


WISCONSIN 

262,  264 


261, 
253,  255 
278,  280 
266,  268 
See  Madison 


258,  260 
249,  251 
237,  239 

222,  224,  226,  228, 
230,  232,  234,  236, 

240,  242,  244,  246 
272,  274 

276 

267,  269 
257,  259 
254,  256 
245,  247 

See  Duluth,  Minn. 
233,  235 

241,  243 


WYOMING 
Casper  247,  249 

Cheyenne  239,  241,  243 

Powell  251, 253 

Rock  Springs  221,  223 

Sheridan  255,  257 

*  Eligible  for  community  channel 


WBNS,  WCHS,  WOOD 
CONTEST  WINNERS 

WBNS  Columbus,  O.;  WCHS 
Charleston,  W.  Va.,  and  WOOD 
Grand  Rapids,  Mich.,  will  receive 
plaques  for  outstanding  skill  and 
ingenuity  in  exploiting  the  marri- 
age of  Linda,  heroine  of  the  day- 
time serial,  Linda's  First  Love, 
sponsored  via  transcription  on  27 
midwestern  stations  by  Kroger 
Grocery  &  Baking  Co.,  Cincinnati. 
Station  promotion  contest  for  au- 
dience was  conducted  Oct.  18-Nov. 
14,  coinciding  with  a  letter  contest 
on  Kroger  coffee  promoted  by  the 
program  and  through  the  local 
Kroger  stores. 

In  addition  to  the  plaques  award- 
ed stations,  individuals  responsi- 
ble for  promotion  will  receive 
Gruen  watches.  They  are:  Jerome 
Reeves,  WBNS;  John  Sinclair  Jr., 
WCHS;  Lenore  Little,  WOOD. 

Honorable  mentions  were  award- 
ed WIRE  Indianapolis,  WLW  Cin- 
cinnati, WOWO  Fort  Wayne, 
KDKA  Pittsburgh,  WIBA  Madi- 
son. Entries  were  submitted  by  20 
of  the  27  stations  carrying  the  pro- 
gram. Judges  were  Lewis  Frankel, 
Billboard;  James  Owens 
Daily;    Bruce  Robertson, 

CASTING. 


Radio 
Broad- 


Schulz  Is  Father 
JOHN  SCHULZ,  salesman  of  McKinney 
&  Son,   Chicago,  is  father  of  a  boy 
born  Dec.  18. 

Deming  to  Kudner 
KEL  DEMING,  formerly  with  copy  de- 
partment of  Campbell-Ewald  Co.  De- 
troit, and  Foote,  Cone  &  Belding,  San 
Francisco,  has  joined  the  San  Francisco 
office  of  Kudner  Agency. 

BROADCASTING    •  Telecasting 


Who  said  the  Engineer  doesn't  want  good- 
looking  equipment?  Or  who  said  the  Manager 
doesn't  give  a  hang  for  efficiency?  People  may 
have  believed  that  once— but  no  more. 

Which  explains  why  the  new  GATES  Equipment 
is  all  built  for  engineering  efficiency  plus  modern, 
streamlined  appearance.  A  GATES-equipped 
Station  is  a  joy  to  work  with— and  a  pleasure  to 
see.  You,  too,  will  like  the  looks— and  the  opera- 


the  mniinuLii 

WANT  THE  SAME 
THINGS. ..AND 

WE  GIVE  IT 
TO  THEM! 


tion— of  the  new  GATES  Transmitting  Equipment. 
Write  for  details  about  it.  And  ask  about  the 
GATES  Priority  System  for  Prompt  Post- War  De- 
livery! Gates  Radio  Co.,  Quincy,  III. 


THE   GATES   TRANSCRIPTION  TURNTABLE 
IS    DESIGNED    FOR    EXCEPTIONAL  PERFORMANCE 


You  get  heavy,  rugged  construction  without  sacrificing 
precision  performance,  when  you  install  this  outstanding 
turntable;  which  gives  you  instantaneous  speed  change  and 
"wow"  free  reproduction.  This  turntable  is  designed  for 
hardest,  most  exacting  use— combines  harmonious,  modern 
appearance  with  the  best  standards  of  performance. 


WHITE  TODAY  FOR  Of  TAILED  BVUBTIN 


RROORiSS  RC PORT 

GATES  is  now  in  full  production 
on  civilian  equipment  and  can 
make  prompt  delivery  on  many 
popular  items. 


OUINCY,   ILLINOIS  ^phone-9^ 


2-0198 


EXCLUSIVE    MANUFACTURERS    OF    RADIO    TRANSMITTING    EQUIPMENT   SINCE  1922 


mmflccmcnTSi 


CommERCini'i 


PAUL  A.  PORTER,  FCC  chairman,  con- 
ferred with  President  Truman  last  Mon- 
day and  reported  on  results  of  the 
Anglo-American  Communications  Con- 
ference in  Bermuda  early  in  the  month, 
which  he  had  attended  as  U.  S.  vice 
chairman.  There  was  no  comment  on 
reports  that  Mr.  Porter  might  move  to 
the  White  House  as  Presidential  assist- 
ant [CLOSED  CIRCUIT,  Dec.  17]. 
JAMES  D.  SHOUSE,  Crosley  Corp.  (WLW 
Cincinnati)  vice  president  and  general 
manager,  now  in  London  to  support  the 
plea  for  Cincinnati  as  UNO  home  site, 
Is  the  only  top  broadcast  executive  to 
have  made  two  trips  to  Europe  since  the 
war.  He  was  there  about  a  year  ago  on 
shortwave  and  other  radio  affairs. 
DONALD  WITHYCOMB,  veteran  broad- 
cast executive  now  radio  adviser  to 
Baltimore  Sun  papers,  applicants  for 
both  AM  and  FM  facilities,  has  estab- 
lished temporary  headquarters  in  Balti- 
more and  is  dividing  his  time  between 
Baltimore,  New  York  and  Washington. 
1ST  LT.  THOMAS  N.  DOWD,  in  the  Ma- 
rine Corps  since  Sept.  1942  and  who  has 
served  in  Saipan  and  Tinnan,  has  re- 
turned to  law  firm  of  Pierson  &  Ball, 
Washington  attorneys  specializing  in 
radio.  During  his  leave  he  was  made 
a  partner  in  the  firm.  F.  CLEVELAND 


HEDRICK  Jr.,  formerly  special  assist- 
ant to  the  Attorney  General  in  the  Anti- 
Trust  Division  and  on  active  Army  duty 
with  Selective  Service  during  the  war, 
also  has  become  a  member  of  the  Pier- 
son  &  Ball  firm. 

HORACE  L.  LOHNES.  Washington  at- 
torney, was  stricken  with  a  severe  in- 
fluenza attack  last  Thursday  and  is 
under  treatment  at  the  Carlton  Hotel. 
He  also  has  suffered  recurrence  of  a 
foot  ailment. 

DONALD  THORNBURGH,  CBS  vice- 
president  in  charge  of  West  Coast  ac- 
tivities, is  in  New  York  Hospital  suf- 
fering from  a  kidney-bladder  attack 
with  which  he  was  stricken  while  bound 
from  Los  Angeles  to  the  East  Dec.  14. 
He  was  to  have  participated  in  a  hear- 
ing before  the  FCC  Dec.  20  on  acquisi- 
tion of  KQW  San  Francisco  by  CBS. 
VICTOR  A.  BENNETT,  vice  president 
and  national  sales  manager  of  WAAT 
Newark,  is  on  a  business  trip  to  Lon- 
don for  about  a  month. 
EDGAR  KOBAK,  president  of  MBS,  has 
received  a  scroll  from  the  Governor  of 
Georgia  appointing  him  an  honorary 
lieutenant  colonel  and  aide  de  camp  of 
the  governor's  staff  formed  for  the  de- 
fense of  the  state. 

COMMISSIONER  and  Mrs.  E.  K.  Jett  on 
Dec.  18  became  grandparents  for  the 
third  time.  Their  daughter,  Mrs.  Joseph 
Burk,  wife  of  an  Army  captain,  gave 
birth  to  a  7  lb.  daughter  at  Garfield 
Hospital,  Washington. 
WILLIAM  B.  SMULLIN,  owner  of  KIEM 


DuMont  Names  Cramer 

LEONARD  F.  CRAMER,  vice- 
president  and  director  of  Allen  B. 
DuMont  Labs.  Inc.,  Passaic,  N.  J., 
since  1942,  has  been  appointed  di- 
rector of  newly 
established  tele- 
vision broadcast- 
ing division,  ac- 
cording to  an- 
nouncement b  y 
Dr.  Allien  B.  Du- 
Mont, president 
of  firm  which 
operates  WABD 
New  York  and 
W3XWT  Wash- 
ington. DuMont 
is  now  completing  construction  of 
new  commercial  studios  in  John 
Wannamaker  Store,  New  York, 
which  will  provide  four-camera 
operation. 

Eureka,  Cal.,  is  father  of  a  girl. 
QUINCEY    BRACKETT,     president  of 


Mr.  Cramer 


K  F  H  •  Wichita 


WICHITA  Invents  40  Ways  to  Stay 

AMERICA'S  "TOP  SALES  CITY"* 

Three  months  after  VJ  Day,  Wichita  is  still 
;  City!"  And  of  Wichita's 


America's  "Top  Sales 

60,000  peaktime  war  workers,  less  than  13% 
have  applied  for  unemployment  benefits.  The 
reason  ?  Wichita's  war  plants  and  subcontractors 
have  swung  swiftly  into  peacetime  manufacture 
of  many  products  ...  no  less  than  40  of  them 

KFH 

WICHITA 


new  inventions  of  patented  improvements  of 
pre-war  designs. 

That's  40  good  ways  to  keep  payrolls  rolling 
and  retail  sales  moving.  Another  way  has  been 
the  sales  job  being  done  by  KFH,  that  selling 
station  of  Kansas'  Richest  Market! 

*  Sales  Management's  Analysis  of  "Selected  Sales  Cities." 


CBS 


Wichita  is  a  Hooperated  City 
•    5000  WATTS  DAY  AND  NIGHT 


•    CALL  ANY  PETRY  OFFICE 


Mr.  Fenton 


LEMOINE  C.  WHEELER,  commercial 
manager  of  WHEC  Rochester,  N.  Y.,  has 
returned  to  station  following  release 
from  Navy  as  lieutenant  commander. 
He  entered  service  in  Dec.  1942. 
FRANK  FENTON,  captain  in  AAF  since 
July  1942,  has  resumed  his  former  posi- 
tion as  account 
executive  with  the 
New  York  sales  of- 
fice of  WLW  Cincin- 
nati. He  saw  active 
service  in  several 
Pacific  campaigns. 
G.  T.  C.  (Tom)  FRY 
has  returned  to  ABC 
sales  division  busi- 
n  e  s  s  development 
department  after 
three  years'  service 
with  Marine  Corps 
from  which  he  was 
released  as  major. 
KROY  Sacramento. 
Cal.,  has  appointed  Lewis  Avery  Inc.,  as 
national  sales  representative. 
ANNIE  LAURIE  QUARTERMAN,  for- 
mer musical  director  of  WCSC  Charles- 
ton, S.  C,  is  now  traffic  manager  of 
station. 

RALPH  L.  SIS  SON,  account  executive 
of  WSPD  Toledo,  O.,  is  father  of  a  girl, 

Jessica  Marie. 

DONALD  H.  TELFORD,  released  from 

Navy  as  lieutenant,  has  returned  to  for- 
mer post  as  commercial  manager  of 
KIEM  Eureka,  Cal.,  and  KUIN  Grants 
Pass.,  Ore.  He  was  in  service  four  and  a 
half  years. 

FRANK  SHEEHAN,  member  of  the  sales 
staff  of  KJR  Seattle  before  Navy  service, 
has  returned  to  station. 
3.  MACKENZIE  WARD,  manager  of  Chi- 
cago office  of  CBS  Radio  Sales  for  three 
and  a  half  years,  has  joined  the  Chi- 
cago office  of  Adam  J.  Young  Jr.  Inc. 
WILLIAM    CRAWFORD,    recently  dis- 
charged from  the  Army,  has  rejoined 
WOR  New  York  as  account  executive. 
LOUISE   HODDAP  succeeds  MARY  V. 
DOTY,  resigned,  as  traffic  manager  of 
WINN  Louisville,  Ky. 

ROBERT  R.  SOMERVILLE,  assistant 
sales  manager  of  Mutual  for  a  year  and 
previously  with  the  sales  department  of 
CBS,  has  joined  ABC  as  account  execu- 
tive. 

WINX  Washington,  D.  C,  has  appointed 
Headley-Reed  Co.  as  national  advertis- 
ing representative. 

GEORGE  KLAYER,  formerly  with 
George  Hollingberry  Co.,  New  York,  has 
joined  the  sales  staff  of  Edward  Petrey 
&  Co.,  New  York. 

KFUN  Las  Vegas,  N.  M.,  has  appointed 
Homer  Griffith  Co.  as  exclusive  national 
sales  representative. 


Vick  Expands 

VICK  CHEMICAL  Co.,  New  York 
(Vaporub,  Vatronol,  etc.),  Jan.  19 
will  expand  network  for  Break  the 
Bank\  from  two  stations — WGN 
Chicago,  WOR  New  York— to  the 
full  Mutual  network  following  13- 
week  test.  Broadcast  Sat.  9:30-10 
p.m.,  series,  is  placed  through 
Morse  International,  New  York. 


Sterling  Shift 

STERLING  DRUGS,  New  York, 
sponsor  of  Amanda  11-11:15  a.m. 
and  Second  Husband  11:15-11:30 
a.m.,  five  times  weekly  on  CBS,  may 
drop  these  daytime  serials  for 
sponsorship  of  Bride  and  Groom 
on  ABC  effective  after  first  of 
year.  Dancer  -  Fitzgerald  -  Sample, 
New  York,  is  agency. 


Owens-Corning  Plans 
OWENS-CORNING  Fiberglas  Corp.,  To- 
ledo (thermal  insulating  materials),  is 
planning  summer  advertising  campaign 
of  consumer  educational  material  to 
tie-In  with  campaigns  of  home  appli- 
ance and  public  utilities  firms.  Radio 
suggestions  are  included  with  material 
distributed. 


Page  44 


December  24,  1945 


BROADCASTING    •  Telecasting 


Business  Leaders  plan  for 


Reconversion- 

'  C^AnT"^'        used  i„  th  , 


Ea^  in  the  war  ^  '"t0  Semi-finishe~rTo  ^Uld'         mIrV7-  mate^als  jn  VCr/*1*68 

:,zts>..N-r        »«?  «we  field  k          used  -  ™*»>^°g 


N*vy  C'il^  «d  cable  fie,d  bu,  .  "  ma">*c,u,,-n,< 

«ed  »M„factuT-ed>  the  use  that 

Jets,  is  A.     "  ,s  a  fact  that  omes> 


"»'  veterans and  men  ai^^f^dfel J^W.  f here  "a^8'  Pities 

Mastics  fnl^^dous 
The 


R-  D.SCOTT  JCCUrefUtUre- 

*  ™ant  Manager 


irstin  nn.rL^PPy  to  anno,,  


We  arf  u 

first  in  n,„   ,    afP7  to  anno,,  „      ,  '  -•  •  . 

fnd«stries  and^LU,.SVl',Je  fias  one  of  rfl  u 

ureXpans10n  program°PPOrtUn,t^s  than 


Ne.if 


in  a 


*eries  of 


me$sa9e$  abo 


utP'^/orLo„isvi„e 


anager 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


The  Louisville  Times 

Radio   Station  WHAS 


ROADCASTING    •  Telecasting 


December  24,  1945    •    Page  45 


^  Fastest  Growing  Big  City  in  the  East 
^  Great  Industrial  Center 
^  Diversification  Insures  Progress 
^  Great  Shipbuilding  Center 

A  Great  Port  with  a  Great  Future 

WBAL,  Baltimore— 50,000  Watts— NBC  Network 
One  of  America's  Great  Radio  Stations 

NATIONALLY  REPRESENTED  BY  EDWARD  PETRY  &  CO.,  Inc. 


MM 


Dear  Santa: 

IF  you  can  deduce  how  two  (AM  and  FM)  can 
live  as  cheaply  and  as  happily  as  one  .  .  . 
IF  you  can  get  eight  television  stations  on  four 
channels  .  .  . 

IF  you  can  find  an  FM  assignment  in  New 
England  .  .  . 

IF  you  know  what  to  do  with  international 
shortwave  stations  .  .  . 

IF  you  can  find  a  way  to  explain  American 

broadcasting  to  Congressmen  .  .  . 

IF  you  can  find  a  way  to  explain  Congressmen 

to  American  broadcasters  .  .  . 

IF  you  know  of  a  program  opening  for  an 

FCC  friend  of  ours  .  .  . 

IF  you  figure  out  what  to  do  about  clear  chan- 
nels .  .  . 

IF  you've  solved  how  to  keep  music  the  life- 
blood  of  radio  without  recurrent  transfusions  .  .  . 
IF  you  know  how  to  hike  sales  without  hitch- 
ing ...  or  handle  cows  without  catchers  .  .  . 
IF  you  can  develop  standard  radio  time  .  .  . 
IF  you  agree  that  an  Association  is  known 
by  its  men,  as  vice  versa  .  .  . 
IF  you  can  solve  the  paradox  of  The  Hat  talk- 
ing through  a  man  .  .  . 

IF  you  can  figure  out  a  state-owned  broad- 
casting system  that  is  free  .  .  . 
IF  you  can  tell  lawyers  how  they  can  be  three 
places  at  once  .  .  . 

IF  you  can  define  public  interest  .  .  . 
WE  have  an  interesting 
Proposition 
For  you ! 


FM  Misnomer 

FOR  THE  guidance  of  the  hundreds  of  ap- 
plicants and  prospective  applicants  for  FM 
stations,  the  FCC  has  compiled  a  tabulation 
of  available  assignments  for  trading  areas 
throughout  the  nation.  There  are  some  1500 
assignments  enumerated  for  metropolitan  sta- 
tions; none  for  so-called  community  stations. 
The  list  is  not  a  hard  and  fast  allocation.  It 
is  designed  simply  to  show  possible  combina- 
tions for  particular  markets.  There  will  be 
deviations  dictated  by  prudent  engineering 
I     based  upon  supply  and  demand. 

The  FCC  faces  many  baffling  problems  in 
breaking  this  new  ground.  One  has  been  the 
dearth  of  applications  for  "community"  sta- 
I  tions.  All  seem  to  want  "metropolitan"  or  rural 
stations  because  they  connote  larger  opera- 
tions corresponding  to  regional  and  perhaps 
high-power  assignments  in  AM.  The  "com- 
munity" station,  however,  seems  to  be  an  un- 
touchable waif  which  carries  the  stigma  of 
'     being  simply  a  precinct  operation. 

Engineers  tell  us  the  average  FM  community 
station  will  have  coverage  and  signal  intensity 
far  superior  to  the  average  Class  IV  AM  sta- 
tion, commonly  called  a  local.  It  is  in  the  lowest 
installation  and  overhead  class. 

Then  why  not  label  the  so-called  "com- 
munity" station  a  "local".  The  400-odd  locals 
in  AM,  for  the  most  part,  have  gotten  along 
very  well.  They  are  important  entities  in  their 
cities  or  towns.  They  don't  suffer  from  the 
local  clasification.  They  wouldn't  in  FM  either. 

Page  48    •    December  24,  1945 


Award  to  the  Wise 

WE  SEE  by  the  publicity  releases  that  more 
awards  have  been  made  to  radio  stars  and 
programs,  and  even,  by  Heavens,  to  the  pub- 
licity departments,  for  performances  beyond 
the  call  of  duty  during  1945. 

In  this  particular  instance,  the  awards  are 
based  upon  the  ballots  cast  by  "600  radio  edi- 
tors, columnists  and  critics".  As  a  matter  of 
fact,  there  are  less  than  20  bona  fide  radio 
editors  on  American  newspapers;  editors,  we 
mean,  who  listen  to  radio,  write  about  it  and 
devote  their  full  talents  to  it.  Many  of  those 
voting  in  these  polls  are  "junior  staffers"  [copy 
boys]  or  in  some  instances,  bedeviled  copydesk 
editors,  who  are  ordered  by  the  slot  man  to 
paste  up  the  daily  radio  logs. 

Of  course,  the  results  of  these  polls  provide 
fine  fodder  for  the  publicity  silos.  What  usually 
goes  unmentioned  are  such  salient  facts  as 
these : 

Fred  Allen,  who  placed  second  as  America's 
most  popular  comedian  in  one  poll  during  1945, 
had  been  on  the  air  only  four  weeks  in  that 
year  when  the  ballots  were  counted. 

Bing  Crosby,  who  was  top  vocalist,  had  no 
regular  program  of  his  own  throughout  the 
year,  did  appear  as  guest  a  few  times.  He  was 
still  a  juke  box  hero,  but  it  wasn't  radio. 

It  is  recalled,  also,  that  the  late  Graham 
McNamee,  pioneer  air  reporter,  was  still  plac- 
ing third  as  a  sportscaster  in  many  of  these 
polls  three  years  after  his  untimely  death  and 
five  years  after  he  had  dropped  air  work  al- 
together. 

Ireene  Wicker  was  winning  awards  on  her 
children's  programs  two  years  after  she  had 
ceased  broadcasting. 

In  one  instance,  a  woman's  group  conducted 
a  nationwide  poll  to  select  the  best  programs 
for  young  listeners.  Our  reporter,  calling  the 
chairman  of  that  particular  coast-to-coast  en- 
terprise for  a  story  on  the  results  of  the 
balloting,  was  told  the  results  were  not  ready — 
"the  committee  has  not  voted  yet".  The  com- 
mittee was  comprised  of  three  women. 

None  of  this  is  to  imply  that  the  champions 
are  not  champions,  that  the  blue  ribbons  do 
not  dangle  from  the  proper  lapels — it  is  but  to , 
wonder. 

On  a  recent  nationwide  poll,  one  network  was 
awarded  first  prize  for  the  best  V-J  day  cov- 
erage— a  story  that  was  covered  on  ALL  net- 
works by  pooled  broadcast.  Who  thinks  up  such 
things  anyway? 

We,  by  the  way,  have  conducted  our  own 
poll.  We  find  that  there  are  now  178  awards 
made  in  radio.  Most  of  them  are  on  the  talent 
level.  Few  of  them  recognize  the  great  virtues 
of  broadcasting  which  make  it  a  dominating 
cultural  influence  in  our  lives  today.  Too  few 
of  them  acknowledge  the  concept  that  broad- 
casting is  audible  journalism — painting  in 
broad  strokes  for  the  ear,  as  does  the  press 
for  the  eye,  a  daily  portrait  of  the  world  in 
which  we  live. 


EVEN  THOUGH  there  hasn't  been  a  sin- 
gle responsible  voice  in  support  of  the 
Wood  Bill  to  gag  radio  by  legislative  pro- 
cesses, the  threat  lingers.  Someone  in  high 
office  should  deliver  the  coup  de  grace  to 
this  most  iniquitous  Un-American  thrust 
and  expunge  it  forever  from  the  Congres- 
sional prints. 


ERNEST  FREDRIK  WERNER 
ALEXANDERSON 

FACT  that  many  of  radio's  notable  de- 
velopments have  been  made  in  the  U.  S. 
may  be  traced  to  Swedish-born  Ernst 
Fredrik  Werner  Alexanderson's  early 
flair  for  languages. 

Son  of  a  professor  of  languages  at  U.  of 
Uppsala  and  later  U.  of  Lund,  Sweden,  Dr. 
Alexanderson,  now  consulting  engineer  of  Gen- 
eral Electric  Co.,  learned  English,  German, 
French  and  Latin  as  well  as  Swedish.  At  Tech- 
nical U.  in  Berlin,  after  graduating  from 
Royal  Technical  U.  in  Stockholm  as  an  elec- 
trical and  mechanical  engineer,  he  came  across 
an  English  copy  of  Alternating  Current  Phe- 
nomena, by  General  Electric's  Dr.  Charles  P. 
Steinmetz — and  was  able  to  read  it. 

The  volume  made  such  an  impression  that 
the  youthful  engineer,  then  a  student  of  Pro- 
fessor Slaby,  a  creator  of  the  once-important 
Slaby-Arco  system  of  radio  communication,  re- 
solved to  come  to  America  and  seek  work  with 
Dr.  Steinmetz. 

Dr.  Alexanderson,  now  67,  has  secured  300 
patents  in  radio  telephony  and  telegraphy,  tele- 
vision, motors,  generators,  and  allied  fields, 
averaging  a  new  patent  approximately  every 
seven  weeks  for  some  35  years.  In  1944  he  won 
the  Edison  Medal,  awarded  annually  by  the 
American  Institute  of  Electrical  Engineers,  for 
"outstanding  inventions  and  developments  in 
the  radio,  transportation,  marine,  and  power 
field."  King  Gustav  V  gave  him  the  Swedish 
Order  of  the  North  Star,  and  he  has  also  re- 
ceived the  Medal  of  Honor  of  the  Institute  of 
Radio  Engineers  (1919)  ;  knighthood  of  the 
Polish  Order  of  Polonia  Restituta  (1942); 
the  John  Ericsson  Medal  for  outstanding  con- 
tributions to  the  field  of  radio  engineering 
(1928)  and  the  Cedergren  Medal  for  electro- 
technical  authorship  (1944).  In  1934  he  was 
elected  to  the  Royal  Academy  of  Science  of 
Sweden,  the  body  which  bestows  the  Nobel 
prizes  in  science,  and  in  1940  his  name  was 
listed  on  a  "Wall  of  Fame"  honoring  foreign- 
born  citizens  who  have  made  notable  contribu- 
tions to  American  democracy. 

When  Dr.  Alexanderson  arrived  in  the  U.  S. 
in  1901,  he  went  to  work  as  a  draftsman  for 
C  &  C  Electrical  Co.  in  New  Jersey,  joining 
GE  in  1902.  An  assignment  to  build  a  high 
frequency  alternator  for  Prof.  Reginald  A. 
Fessenden,  one  of  the  pioneer  radio  experi- 
menters, resulted  in  his  delivery  of  a  practical 
alternator  which,  on  Christmas  Eve  in  1906, 
enabled  the  Fessenden  station  at  Brant  Rock, 
Mass.,  to   transmit  "the  first  broadcast  in 

(Continued  on  page  50) 

BROADCASTING    •  Telecasting 


Respects 


(Continued  from  page  48) 
history."  With  improvements,  this 
machine  became  the  famous  Alex- 
anderson  alternator,  which  assumed 
reliable  trans-Atlantic  radio  com- 
munication and  brought  Guglielmo 
Marconi,  father  of  radio,  from  Eu- 
rope to  Schenectady  in  1915  to  wit- 
ness a  demonstration.  The  British- 
controlled  Marconi  Co.  sought  ex- 
clusive use  of  the  machine.  To  keep 
it  from  falling  into  foreign  hands, 
government  officials  encouraged 
formation  of  the  Radio  Corp.  of 
America;  GE  backed  the  new  firm 
and  Dr.  Alexanderson  became  its 
chief  engineer  in  1919. 

Meanwhile,    he    had  developed 


many  other  radio  improvements, 
including  a  tuned  radio  frequency 
receiver  system  providing  selective 
tuning;  the  magnetic  amplifier; 
multiple  tuned  antenna;  anti-static 
receiving  antenna  and  the  direc- 
tional transmitting  antenna.  He 
has  also  devised  radio  altimeters, 
and  his  studies  in  the  polarization 
of  radio  waves  are  credited  with 
explaining  certain  phenomena  in 
radio  direction  finders. 

His  magnetic  amplifier,  which  he 
correctly  foresaw  as  useful  for 
trans-Atlantic  telephony,  was  made 
obsolete  by  his  electronic  amplifier, 
which  applied  to  radio  telephony 
the  vacuum  tube  improvements 
worked  out  by  Dr.  Irving  Lang- 


'•Howard's  and  Me  - 

80TH  Wf  LLSOITID!" 

How  many  stores,  would  you  say,  have  broadcast 
over  one  station,  five  days  a  week,  every  week  of 
every  year,  for  20  years — two  decades?  That's  what 
Howard's  Clothes  For  Men  has  done,  over  WDAY! 

You  can't  blame  us  for  taking  pride  in  the  number 
of  local  accounts  which  we  keep  for  years,  years  and 
years!  Ain't  you  convinced,  yet? 
suits,  and  wisely  quit  if  they  don't  get  them! 

Howard's  is  only  one  of  eighteen  "locals"  who  have 
been  with  WDAY,  steadily,  from  ten  to  twenty-three 
years!  Ain't  you  convinced,  yet? 

WDAY,  wc 


N.  B.C 
FARGO,  N.  D. 


z 


f70  KILOCYCLES  .  .  .  SOOO  WATTS 
m  PETERS,  INC,  NATIONAL  REPRESENTATIVES 


muir  and  Dr.  W.  D.  Coolidge,  GE 
research  scientists.  With  the  new 
tubes  it  became  possible  to  build 
powerful  transmitters  for  high  fre- 
quencies; the  principle  is  the  basis 
of  modern  radio  broadcasting. 

During  the  first  World  War, 
when  German  subs  were  cutting 
cables  and  German  stations  were 
blanketing  the  Allies'  wireless 
transmission,  Dr.  Alexanderson 
and  his  assistant,  Harold  H.  Bever- 
age, later  chief  research  engineer 
of  RCA,  evolved  the  anti-static  re- 
ceiver. Wide  attention  was  at- 
tracted to  his  work  when  the  S.  S. 
George  Washington,  carrying  Pres- 
ident Wilson  to  the  Peace  Confer- 
ence, kept  in  touch  with  America 
by  radio  telephone  through  the 
New  Brunswick  station. 

From  1919  to  1924  Dr.  Alexan- 
derson divided  his  time  between 
GE  and  the  Radio  Corp.  He  per- 
sonally superintended  construction 
of  powerful  radio  stations  in  Swe- 
den, Poland,  England,  Hawaii, 
California,  and  Long  Island. 

In  the  next  few  years  he  did 
outstanding  pioneer  work  in  tele- 
vision, staging  in  Schenectady  the 
first  home  reception  of  television 
(1927-28)  and  the  first  theatre 
video  demonstration  (1930).  Tele- 
vision was  broadcast  regularly 
from  Schenectady  during  1928. 
The  mechanical  method  made 
images  crude,  but  some  remarkable 
distance  records  were  achieved. 
The  features  of  D.  W.  Griffith,  mo- 
tion picture  director,  were  trans- 
mitted from  Schenectady  and  recog- 
nized in  Los  Angeles.  The  face  of 
Prof.  August  Korolus  of  Leipzig 
was  televised  from  Schenectady  to 
Berlin.  A  rectangular  figure  was 
relayed  back  to  Schenectady  from 
Australia. 

Earlier,  on  June  5,  1924,  Dr. 
Alexanderson  had  sent  over  RCA 
stations  the  first  trans-Atlantic 
facsimile — a  hand-written  greeting 
to  his  father.  In  1931  he  obtained 
a  patent  disclosing  the  principle  of 
frequency  modulation  as  applied  to 
the  transmission  of  pictures. 

With  the  separation  of  GE  and 
RCA  in  1932,  he  devoted  himself 
to  the  power  applications  of  elec- 
tronic science,  such  as  power  trans- 
mission with  direct  current,  and 
continued  his  interest  in  short- 
wave phenomena  and  television.  He 
has  produced  a  long  list  of  inven- 
tions in  the  power  and  control 
fields. 

Born  Jan.  25,  1878,  in  Uppsala, 
son  of  Prof.  A.  M.  Alexanderson 
and  Amelie  von  Heidenstam  Alex- 
anderson, he  married  Miss  Edith  B. 
Lewin  of  Rome,  N.  Y.,  in  1909.  She 
died  in  1912.  He  married  Miss 
Gertrude  Robart  in  1914  and  they 
have  four  children.  Yachting  is  his 
No.  1  hobby. 

In  1923  radio  led  to  the  return 
of  his  son,  Verner,  then  six,  who 
had  been  kidnaped.  A  caretaker  at 
a  lake  resort  recognized  the  youth 
from  a  description  broadcast  by 
WGY,  GE  station  in  Schenectady. 

Dr.  Alexanderson  is  a  member 
and  former  president  of  IRE,  a 
fellow  of  the  American  Institute  of 
Electrical    Engineers,    and  holds 


More  Radios  Soon 

GREATLY  increased  sup- 
plies of  durable  goods,  radio 
and  other  household  appli- 
ances in  particular  should  be 
available  on  dealers'  shelves 
within  the  next  few  weeks, 
the  Commerce  Dept.  predicted 
last  week.  To  date  these 
items  have  been  reaching 
consumers  in  only  a  small 
trickle.  Complexity  of  pro- 
duction processes  and  re- 
moval of  the  excess  profits 
tax  Jan.  1  with  consequent 
holding  off  the  market  of 
finished  goods  were  cited 
among  causes  of  the  short- 


FCC  Delays  Action 
In  Ashbacker  Case 

Supreme  Court  Mandate  Seen 
By  End  of  This  Week 

NO  FCC  action  on  application  of 
Ashbacker  Radio  Corp.,  Muskegon, 
Mich.,  will  be  taken  until  after 
the  Supreme  Court  issues  a  man- 
date in  its  decision  reversing  the 
Commission's  grant  of  a  construc- 
tion permit  and  license  to  WJEF 
Grand  Rapids.  The  corporation 
has  applied  for  special  service 
authorization  to  operate  WKBZ  on 
1230  kc. 

Paul  M.  Segal  of  Segal,  Smith 
&  Hennessey,  who  won  the  Su- 
preme Court  case,  filed  the  Ash- 
backer petition  a  week  after 
Supreme  Court's  decision  was 
handed  down  Dec.  3  [BROADCAST- 
ING, Dec.  10],  it  was  learned  last 
week. 

Mandate  This  Week 

Under  a  25-day  period  which  the 
high  court  allows  for  filing  rehear- 
ing petitions,  the  mandate  is  ex- 
pected late  this  week.  Until  then 
the  FCC  will  take  no  action  either 
against  WJEF  or  on  the  WKBZ 
petition. 

John  E.  and  Rhea  Y.  Fetzer, 
owners  of  WKZO  Kalamazoo,  were 
granted  a  CP  on  1230  kc  for  WJEF 
in  June  1944.  At  the  same  time 
the  FCC  designated  for  hearing 
petition  of  Ashbacker  to  change 
the  WKBZ  frequency  from  1490  to 
1230  kc.  It  was  the  Fetzer  grant 
that  Ashbacker  attacked,  and  re- 
sulted in  the  Supreme  Court's  de- 
cision that  where  there  are  con- 
flicting applications  the  Commis- 
sion must  hear  all  before  granting 
any. 

Should  the  Commission  issue  a 
special  service  authorization  to 
WJEF  to  continue  operations  pend- 
ing its  final  decision  after  hearing 
the  two  applications,  Mr.  Segal 
said  he  would  oppose  such  action 
in  court. 


Page  50    •    December  24,  1945 


honorary  degrees  of  Doctor  of  Sci- 
ence from  Union  College,  Schenec- 
tady (1926)  and  Doctor  of  Philos- 
ophy from  the  Royal  U.  of  Uppsala, 
Sweden  (1938). 


BROADCASTING    •    Telecasting  r 


TO  ATTRACT 
LISTENER* 


Nineteen  hours  every  day,  KDYL  offers  really 
outstanding  radio  fare.  That  takes  top-notch  pro- 
gramming— smooth  teamwork  between  the  sta- 
tion and  the  network — teamwork  that  can  come 
only  from  many  years  of  broadcasting  experience. 

Through  twenty-three 
years,  KDYL  has  learned  how 
to  keep  its  fingers  on  the  en- 
tertainment pulse  of  this  area. 
It  knows  what  Utahns  like — 
what  they  will  tune  in  con- 


sistently  day  after  day,  week  after  week.  It  spares 
no  effort  to  provide  what  these  people  want,  aug- 
menting the  greatest  shows  in  radio  as  presented 
by  the  NBC  Parade  of  Stars  with  local  produc- 
tions that  please. 

Advertisers  naturally  benefit  from  this  ex- 
perience, this  "know  how."  To  reach  consumers 
in  the  rich,  alert  Utah  market,  consider  the  ad- 
vantages of  using  the  popular  experienced  sta- 
tion. For  availabilities  and  additional  information, 
phone,  wire  or  write 


JOHN  BLAIR  &  CO.,  National  Representative 


THE  STATION  MOST  UTAHNS  LISTEN  TO  MOST 


ROADCASTING    •  Telecasting 


December  24,  1945    •    Page  51 


PftODUCTIOnffi 


You  cannot  cover  the 

tremendous  New  York 

market  without  using 

WBNX,  because  .  .  . 

WBNX  reaches 
• 

2,450,000  Jewish    speaking  persons 
1,523,000   Italian    speaking  persons 
1,235,000   German  speaking  persons 
660,000  Polish    speaking  persons 
• 

STRENGTHEN  your  present 
New  York  schedules  with 
WBNX.  Our  program  de- 
partment will  assist  you  in 


the  translation  of  your  copy., 


S0Q0  WATTS  DIRECTIONAL  OVER   NEW  YORK 


'frteupn.  j&npiutge 'Station. 


Mr.  Neher 


M.  P.  (Bob)  WAMBOLDT,  ABC  eastern 
production  director,  will  transfer  to 
Hollywood  Jan.  15,  becoming  the  net- 
work's West  Coast  production  manager, 
repocting  to  J.  DONALD  WILSON,  di- 
rector of  production  for  ABC  western 
division.  He  will  be  succeeded  in  New 
York  by  LT.  COL.  HOWARD  L.  NUSS- 
BAUM,  who  left  post  of  assistant  pro- 
duction manager  of  the  then  Blue  Net- 
work in  1941  to  enter  Army. 
W.  RICHARD  NEHER,  former  member 
of  the  production  staff  of  WHO  Des 
Moines,  has  been 
appointed  program 
director  of  WHBC 
Canton,  O.,  effective 
Jan.  1.  He  will  su- 
pervise all  local  and 
network  program- 
ming. 

ORIN  TEVROV*  for- 
mer script  writer  on 
CBS  "Ma  Perkins" 
show,  has  been  re- 
leased frem  Navy  as 
lieutenant. 
REG  MILLER  has 
returned  to  KJR  Se- 
attle as  chief  an- 
nouncer following  release  from  Navy  as 
lieutenant.  He  served  for  three  and  a 
half  years  in  Pacific.  FRANK  PERRY, 
released  from  Army,  joins  KJR  con- 
tinuity staff. 

JUDY  BRENT,  Hollywood  radio-film 
comedienne,  has  been  signed  for  role  in 
Columbia  film  "That  Texas  Ranger". 
HARRY  VON  ZELL,  Hollywood  an- 
nouncer, is  father  of  a  girl  born  Dec.  11. 
EDDY  DTJCHIN,  released  from  Navy,  has 
been  signed  as  featured  pianist  on  NBC 
"Kraft  Music  Hall"  with  Jan.  3  broad- 
cast. He  replaces  CARMEN  CAVALLARO, 
now  star  of  his  own  weekly  NBC  show 
sponsored  by  W.  A.  Shaeffer  Co. 
BOB  SIEVERS,  staff  announcer  at 
WOWO  Fort  Wayne,  Ind.,  before  enter- 
ing the  Navy  in  Feb.  1942,  has  been  re- 
leased from  service  and  has  returned 
to  station. 

ROBERT  L.  BURGER  has  resumed 
duties  as  program  director  of  WCAX 
Burlington,  Vt.,  following  release  from 
AAF  as  administrative  officer  with  rank 
of  captain. 

GENE  WILLIAMS,  vocalist  and  disc 
jockey  at  WSPD  Toledo,  O.,  is  father 
of  a  boy.  Terry  Gene. 
VIRGINIA  MAULDIN  WIGGINS,  for- 
merly with  WAIM  Anderson,  S.  C,  is 
new  addition  to  continuity  department 
of  WCSC  Charleston,  S.  C.  Other  new 
members  of  that  department  include 
SADIE  BATTLE  and  BETTY  JERVEY. 
ADRIAN  MUNZELL  has  been  appointed 
musical  director  at  WCSC. 
ED  STEVENS,  formerly  with  Mutual 
and  American  In  Hollywood,  is  new 
announcer  with  KFAR  Fairbanks, 
Alaska. 

ELMER  MUSCHANY,  production  man- 
ager of  KXOK  St.  Louis,  has  been  elect- 
ed vice  president  of  the  Radio  Council 
of  St.  Louis. 

STAN  STOLLER,  one  time  sports  com- 
mentator with  WDNC  Durham,  N.  C, 
and  KZRM  Manila,  has  joined  the  an- 
nouncing staff  of  WWDC  Washington. 
GORDON  HODGSON,  recently  released 
from  Royal  Canadian  Navy  and  com- 
mand of  a  ship  on  Atlantic  patrol,  has 
returned  to  the  production  department 
of  CJOR  Vancouver. 

AL  REUSCH  has  been  appointed  pro- 
gram director  and  chief  announcer  of 
CKMO  Vancouver. 

STAN  CATTON,  former  producer  of 
CBR  Vancouver,  has  been  appointed 
chief  announcer  of  CBM  Montreal  suc- 
ceeding TERENCE  O'DELL,  now  free- 
lance announcer. 

MAURICE  E.  WEBSTER,  released  from 
the  Navy  as  lieutenant  commander,  re- 
turns to  the  announcing  and  produc- 
tion staff  of  CBS  Hollywood.  In  service 
he  was  in  charge  of  all  technical  train- 
ing for  Navy's  communications  officers 
a".  Navy  Communications  School,  Har- 
vard U. 

HAL  BOHM,  WGN  Chicago  announcer 
on  military  leave,  has  returned  to  the 
station. 

CARLTON  FREDERICKS,  WHN  New 
York  nutrition  expert  and  conductor 
of  dally  half-hour  program,  has  been 
cited  as  "The  Young  Man  of  the  Month" 
in  the  January  issue  of  pic  Magazine. 


IRA  ASHLEY,  back  from  war  duties 
with  OSS  in  London,  has  resumed  his 
directorship  of  "Grand  Central  Station", 
sponsored  by  Pillsbury  Mills  on  CBS. 
BILL  FRAKER,  announcer  at  KDKA 
Pittsburgh,  has  returned  to  the  station 
following  release  from  Navy.  He  served 
three  years. 

WALLY  WILLIAMS,  formerly  with  KSL 
Salt  Lake  City  and  released  from  the 
Army,  has  been  appointed  musical  di- 
rector of  KUTA  Salt  Lake  City. 
TODD  RUSSELL,  Canadian  comedian, 
is  new  m.c.  on  Pharmaco  Inc.  "Double 
or  Nothing"  program  on  Mutual.  Sun. 
9:30-10  p.m. 

ERNEST  de  la  OSSA,  NBC  personnel 
director,  has  been  elected  vice  chair- 
man of  the  New  York  Personnel  Man- 
agement Assn.  Previously  he  was  mem- 
ber of  executive  committee  of  the 
group  as  well  as  program  chairman. 

RICHARD  JAMES  has  returned  to 
WQXR  New  York  as  announcer  after 
three  years  in  Army,  including  service 
in  France  and  the  Rhineland. 

WALT  MURPHY,  announcer  at  WINN 
Louisville,  Ky.,  has  been  named  pro- 
duction manager.  JAMES  BOOTH  and 
EDWIN  KALLAY,  both  Army  veterans, 
are  new  announcing  staff  additions. 

JAMES  L.  STIRTEN,  former  program 
manager  of  ABC  central  division  and 
released  last  week  as  Marine  Corps  lieu- 
tenant, has  been  anDOinted  assistant  to 
E.  R.  BORROFF,  ABC  vice  president  in 
charge  of  central  division. 

JACK  GARRISON,  former  Army  cap- 
tain and  in  66th  Infartrv  Division  for 
four  years,  has  returned  to  announcing 
staff  of  KA/roX  St.  Louis.  New  to  staff 
is  HOWARD  DORSEY.  formerly  with 
AFRS  and  in  one  of  first  groups  to  en- 
ter Tokyo. 

BEN  ALEXANDER,  released  from  Navy 
as  lieutenant,  and  prior  to  service  NBC 
Hollywood  announcer-actor-writer,  re- 
sumes his  portrayal  of  Ben  Waterford 
on  NBC  "Great  Gildersleeve". 

t>pnnis  DAY,  former  feature  singer  on 
NBC  "Jack  Benny  Show",  and  now  as- 
signed to  AFRS  program  section,  Los 
Angeles,  has  been  promoted  to  lieu- 
tenant (j.g.). 

DON  STANLEY,  released  from  Navy, 
has  returned  to  NBC  Hollvwood  as  an- 
nouncer replacing  BOB  CAMPBELL,  now 
freelance  announcer-actor. 

r-ORDON  PHILLIES,  released  following 
three  years  with  AFRS  in  South  Pacific, 
ba«  returned  to  Don  Lee  Broadcasting 
System,  Hollywood,  as  sound  technician. 

ON  NIP'S  NETS 
I  Jap  Radio  Is  Americanized 
'  Under  Ken  Dyke-  


RADIO  GFs  in  the  Japanese  area 
are  Americanizing  Nippon's  net- 
works and  stations,  according  to 
word  last  week  from  Brig.  Gen. 
Ken  R.  Dyke,  former  advertising 
and  promotion  manager  of  NBC, 
now  Gen.  MacArthur's  education 
and  information  chief. 

Commenting  on  the  "radio  situa- 
tion," Gen.  Dyke  wrote  Broadcast- 
ing: "It  is  certainly  an  interesting 
one  [the  radio  situation],  and  one 
which  is  great  fun  to  play  around 
with,"  he  wrote.  "The  Japanese 
radio  to  date  leaves  a  lot  to  be 
desired  when  compared  with  state- 
side stuff.  We  have  already  in- 
augurated a  Farm  &  Home  Hour, 
a  daily  women's  program,  a  politi- 
cal forum,  and  a  few  other  in- 
novations which  are  attracting 
great  interest  among  the  Japanese 
radio  public.  Strangely  enough, 
they  had  no  programs  of  this  type 
before  or  during  the  war." 


EDUCATIONAL  RADIO 
CONTEST  PLANS  SET 

ENTRY  BLANKS  for  the  10th 
American  Exhibition  of  Education- 
al Radio  Programs,  May  3-6,  are 
being  distributed  by  the  Institute 
for  Education  by  Radio,  Ohio  State 
U.  Entries  must  be  submitted  by 
Feb.  1. 

Exhibitors  will  be  classified  in 
three  groups:  national  networks 
and  organizations;  regional  net- 
works and  organizations  and  re- 
gional and  clear-channel  stations 
(5  to  50  kw) ;  local  organizations 
and  stations  (less  than  5  kw).  A 
first-place  and  an  honorablermen- 
tion  award  will  be  made  for  each 
type  of  exhibitor  in  each  of  the 
following  program  classes: 

Religious,  agricultural,  women's, 
cultural,  social  problems,  personal 
and  family  problems,  public  issues 
(forums,  etc.),  news  interpretation 
(not  straight  news  reporting),  in- 
terpreting civic  and  service  or- 
ganizations, furthering  internation- 
al understanding,  children's  (for 
out-of -school  listening),  programs 
designed  for  in-school  use  in  pri- 
mary grades,  for  in-school  use  in 
intermediate  grades,  and  for  in 
school  use  in  junior  and/or  senior 
high  schools. 

Each  entry  will  be  judged  as  an 
entire  series  rather  than  as  an  in- 
dividual program.  A  recording  of 
a  typical  program  in  the  series- 
must  be  submitted,  but  submission 
of  more  than  one  recording  in  a 
given  series  is  not  encouraged.  Ex 
hibit  fee  is  $2,  with  an  additional 
$2  for  each  additional  recording 
submitted  in  any  series.  Award 
winners  will  be  given  special  notice 
in  Education  on  the  Air,  1946,  the 
proceedings  of  the  Institute,  which 
will  be  published  by  the  university, 
Entry  blanks  may  be  secured  from 
Institute  Director  I.  Keith  Tyler, 
Ohio  State  U.,  Columbus. 


Equity  Library  Theater 
Plans    Dramatic  Series 

PLANS  are  underway  to  package 
a  new  dramatic  air  show  for  Actors 
Equity  Assn.,  to  be  called  Equity 
Library  Theater  of  the  Air. 
Thomas  L.  Stix  and  J.  G.  Gude, 
of  New  York,  have  been  assigned 
as  co-producers  and  business  man 
agers  of  the  venture,  with  proceeds 
going  to  support  of  Equity  Library 
Theater  Fund.  Mr.  Stix  and  Mr. 
Gude  expect  to  develop  a  half -hour 
or  hour  dramatic  show  for  sale  to 
a  sponsor. 

Equity  Library  Theater,  assists 
unknown  acting  talent.  It  previ 
ously  was  supported  by  private  do 
nation  and  stage  plays  in  various! 
public  libraries. 


Mutual  Review 
REVIEW  of  past  year  will  be  pre- 
sented on  Mutual  Christmas  Day  on 
"1945  in  Review",  9:30-10:30  p.m.  Pro- 
gram will  present  in  narrative  form  out- 
standing events  of  year  as  reported  by 
Mutual  correspondents. 

Tom  Lewis 
FLYING  OFFICER  TOM  LEWIS,  RCAF 
is  now  officially  presumed  dead  afteri 
being  reported  missing  on  a  raid  on 
Hamburg  March  31,  1944.  He  was  on 
the  technical  staff  of  CKY  Winnipeg, 
before  Joining  the  RCAF  early  in  1943 


Page  52    •    December  24,  1945 


BROADCASTING    •    Telecasting  j0j 


£0£ 


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All  of  these  stars  have  recently  appeared  on  this 
popular  participating  program. 

ien 


"I  Record  show 

Air- 

>any  •  Pond's  Cream 


rhese  advertisers  are  proving  the  selling  power  of  this  scripted 
Colgate  Dental  Cream  •  Palmolive  Peet  Corn- 
Garret  Wines  •  Aragon  Ballroom 
American  Express  Company  •  L.  B.  Hair  Oil  •  Milani  Food 
'roducts  •  Madera  Wines  •  The  Trocadero  •  Mission  Pak. 


5939  Sunset  Blvd.— Los  Angeles  28— Calif. 

FULL    INFORMATION    AT    YOUR   PAUL    H.    RAYMER   CO.  OFFICE 

ROADCASTING    •    Telecasting  December  24,  1945    •    Page  53 


CHICAGO 

5000 WATTS  560KC 


CHICAGO  CUBS 
BASEBALL  FOR  1945 


National  Representative 

ty>knf.PiMOllQ>: 

250  PARK  AVE.,  NEW  YORK 


Page  54    •    December  24,  1945 


FCARLETON  McVARISH  has  been 
,  appointed  by  H.  B.  Humphrey  Co., 
Boston,  in  charge  of  radio  re- 
search, promotion  and  merchandising  in 
agency's  radio  department.  Just  resigned 
from  the  Interim  Research  &  Intelli- 
gence Staff  of  State  Dept.  as  assistant 
chief  of  distribution  for  research  and 
analysis  branch  of  Office  of  Strategic 
Services,  McVarish  for  14  years  had  been 
director  of  merchandising  and  research 
for  Yankee  Network. 

LT.  COMDR.  B.  B.  BANKS,  on  terminal 
leave  from  Navy,  has  joined  Hill  Adv., 
New  York,  as  account  executive. 
JOHN  M.  WILLEM,  research  director  of 
Leo  Burnett  Co.,  New  York,  has  been 
appointed  account  executive. 
KEITH  STEVENS,  composer-conductor 
of  CBS  "Request  Performance"  for 
Ward  Wheelock  Co.,  Philadelphia,  Dec. 
15  married  Peg  McCartney  of  Sydney, 
Australia,  whom  he  met  two  years  ago 
while  heading  OWI  radio  activities  in 
that  area. 

EDWIN  CURTAIN,  prewar  radio  pub- 
licity chief  of  BBDO  New  York,  has  re- 
joined the  agency  after  five  years  serv- 
ice with  the  Army,  the  last  two  with 
Chinese  Combat  Command.  Hp  was  re- 
leased as  lieutenant  colonel. 
SYLVAN  TAPLINGER,  radio  director  of 
Weiss  &  Geller,  New  York,  is  father  of 
a  boy  born  Dec.  18. 

CHARLES  F.  JUNOD,  recently  released 
from  the  Navy  as  lieutenant,  has  re- 
joined William  Esty  &  Co.,  New  York, 
as  account  executive. 
ALBERT  CLOUGH,  recently  discharged 
from  the  Army,  has  rejoined  the  radio 
department  of  Donahue  &  Coe,  New 
York. 

GEYER,   CORNELL   &    NEWELL,  New 

YorK,  now  handles  foreign  advertising 
and  has  made  arrangements  with  Irwin 
Vladimir  &  Co.  under  which  foreign 
advertising  facilities  will  be  made  avail- 
able. 

TOM  DENTON,  released  from  the  Navy 
as  lieutenant  commander  and  formerly 
account  executive  with  H.  W.  Kastor 
&  Sons,  Chicago,  has  joined  Geyer,  Cor- 
nell &  Newell  as  head  of  the  radio  de- 
partment of  the  Hollywood  office. 
EARL  G.  THOMAS  resigns  as  radio  di- 
rector of  Grey  Adv.,  New  York,  to  de- 
vote full  time  to  promotion  develop- 
ment and  merchandising  of  new  par- 
ticipation program  to  be  made  available 
to  stations. 

WYLLIS  COOPER,  chief  program  su- 
pervisor with  Compton  Adv.,  New  York, 
has  been  appointed  head  of  agency's 
television  and  motion  picture  depart- 
ments. BRUCE  DISQUE,  assistant  pro- 
gram head,  succeeds  Cooper  as  chief 
program  supervisor. 

LEN  McKENZIE,  radio  writer  formerly 
with  BBDO  New  York,  joins  the  radio 
department  of  Compton  Adv.,  New  York. 
JACK  FOY  has  been  appointed  man- 
ager of  the  Chicago  office  of  Craig  E. 
Dennison  Adv.,  shifting  from  Buffalo 
office.  R.  I.  LARSON  and  BEN  RUBIN 
of  Chicago  staff,  have  resigned.  WIL- 
LIAM TANNER  continues  as  Buffalo 
manager. 

LT.  GERARD  J.  CASSEDY,  recently  out 
of  Navy,  has  returned  to  Bermingham, 
Castleman  &  Pierce,  New  York,  as  ac- 
count executive. 

PHIL  SNYDER  has  been  named  musi- 
cal director  of  Pacific  Coast  Adv.,  San 
Francisco. 

AUBREY  C.  MENDLE,  discharged  from 
AAF  and  formerly  with  San  Francisco 
agencies,  has  joined  Hugo  Scheibner 
Inc.,  Los  Angeles,  as  account  executive. 
SELIG  J.  SMITH,  after  more  than  three 
years  in  the  Navy,  has  joined  agency 
as  art  director.  MARIE  HORNBECK, 
former  fashion  editor  of  Seattle  Times 
and  director  of  women's  activities'  of 
The  Portland  Oregonian,  has  been 
placed  in  charge  of  publicity  and  pub- 
lic relations  for  agency.  COLLETTE 
LISTMAN,  formerly  of  I.  Magnin's, 
women's  apparel  shops,  has  joined 
Scheibner  as  fashion  consultant. 
ANDREW  C.  KELLY,  former  copy 
writer  of  Smith  &  Drum,  Los  Angeles 
and  previous  to  that  West  Coast 
manager  of  Tom  Flzdale  Inc.,  national 
publicity  service,  has  been  appointed 
Los  Angeles  manager  of  newly  estab- 
lished offices  of  James  Houlihan  Adv  , 
Oakland,  Cal.  He  is  temporarily  head- 


quartered at  1061  S.  Flower  St.  Tele- 
phone is  Prospect  9145.  Kelly  was  at  one 
time  CBS  western  division  publicity  di- 
rector. 

D.  E.  LONGMORE,  vice-president  of 
McKim  Adv.  Ltd.,  has  been  appointed 
manager  of  the  Montreal  office  suc- 
ceeding J.  J.  GALLAGHER,  who  is  re- 
tiring. Longmore  formerly  was  manager 
of  McKim  offices  at  Vancouver,  Toronto 
and  London,  England. 

KATHRYN-ANN  ADVERTISING  IDEAS, 

Vancouver,  Is  new  agency  started  by 
KATHRYN  MASSIE,  who  has  been  in 
western  Canadian  radio  for  several 
years,  and  ANN  STOCK,  formerly  of 
Cockfield  Brown  &  Co.,  Vancouver,  and 
prior  to  that  with  eastern  Canadian 
agencies  and  department  stores. 
JAMES  WASHER  after  three  and  a  half 
years  service  with  Army  has  returned 
to  Donahue  &  Co.,  New  York,  as  as- 
sistant account  executive. 
DAN  RODGERS,  formerly  with  Raymond 
Spector  Co.,  New  York,  as  media  direc- 
tor, has  joined  the  creative  staff  of  E. 
T.  Howard  Co.,  New  York. 
GEORGE  SMITH,  formerly  with  Stand- 
ard Brands,  New  York,  and  prior  to  that 
with  Procter  &  Gamble  Co.,  Cincinnati, 
has  joined  Foote,  Cone  &  Belding,  New 
York,  as  assistant  account  executive. 
JANE  L.  VAN  ALSTYNE,  formerlv  with 
Lennen  &  Mitchell  and  J.  Walter 
Thompson  Co.,  has  joined  the  copy 
staff  of  Franklin  Bruck  Adv.,  New  York. 
KENNETH  R.  McMATH,  member  of  the 
business  development  department  of 
N.  W.  Ayer  &  Son,  Philadelphia,  has 
been  transferred  to  New  York  office  of 
the  agency. 

LEW  VALENTINE,  returned  from  serv- 
ice and  now  assistant  radio  director  of 
Grant  Adv.,  Chicago,  is  serving  as  m.c. 
on  Mars  Candy  Thursday  night  ABC 
show  "Curtain  Time",  for  which  Grant 
is  agency. 

WALTER  McCREERY,  executive  part- 
ner of  Smith,  Bull  &  McCreery,  Holly- 
wood, and  MEL  ROACH,  office  manager, 
have  returned  to  their  headquarters 
following  six  weeks  of  New  York  con- 
ferences with  clients. 
WILLIAM  WINTER,  with  release  from 
Navy  after  three  years  service,  has  re- 
joined Ray  Carr  Adv.,  Portland,  Ore. 
GAIL  WRIGHT,  formerly  on  publicity 
staff  of  Tayton  Co.,  Los  Angeles,  has 
joined  John  Freiburg  &  Co.,  Los  Ange- 
les agency,  as  account  executive.  BESS 
LYMAN,  former  publicity  director  of 
WINN  Louisville,  also  has  been  added  to 
agency  as  account  executive. 
JAMES  F.  ROWE,  with  release  from 
Marine  Corps  as  combat  correspondent, 
has  Joined  J.  Walter  Thompson  Co.  as 
publicity  director  for  Las  Vegas  Cham- 
ber of  Commerce.  Agency's  Los  Angeles 
office  services  account. 
RICHARD  B.  KRUEZER,  with  release 
from  armed  forces,  has  joined  Albert 
Frank-Gunther  Law,  San  Francisco,  as 
production  manager  and  art  director. 
HENRY  W.  WELSH  Adv.,  Los  Angeles, 
has  changed  agency  name  to  Welsh- 
Hollander  Co.  A.  M.  HOLLANDER  has 
been  food  and  household  account  spe- 
cialist for  year  and  a  half.  VIRGINIA 
BLANKENHORN,  in  agency  production 
department,  assumes  added  duties  as 
copywriter. 

JACK  L.  ADAMS,  formerly  with  Zeller- 
bach  Paper  Co.,  has  Joined  Davis  & 
Beaven  Adv.,  Los  Angeles  agency. 
WILLIAM  V.  SHAFTNER,  for  four  years 
with  FBI  on  counter  espionage  assign- 
ments and  prior  to  that  associated  with 
San  Francisco  radio  and  publicity  work, 
has  joined  Gerth-Paclfic  Adv.,  San 
Francisco,  as  account  executive. 
R.  B.  STRUBLE,  radio  director  of  Dan 
B.  Miner  Co.,  in  Chicago  for  two  weeks 
on  agency  business,  returns  to  his  Los 
Angeles  headquarters  Jan.  3. 
RALPH  H.  WHITMORE,  on  inactive 
duty  from  Army  with  rank  of  major 
after  approximately  five  years  service, 
has  joined  The  Tullis  Co.,  Los  Angeles 
agency,  as  production  manager  and  ac- 
count executive.  Before  joining  the 
service  he  was  a  CBS  Hollywood  account 
executive. 

GEORGINA  SMALL,  former  editor  of 
Western  Radio  News,  published  by 
Homer  Griffith  Co.,  Hollywood,  station 
representative,    has    rejoined  Smith, 


Bull  &  McCreery  Adv.,  Hollywood,  as 
timebuyer  and  secretary. 
WILLIAM  RALSTON  with  Army  dis- 
charge has  been  made  assistant  account 
executive  of  Foote,  Cone  &  Belding, 
Los  Angeles. 

BILL  HUNTER  with  release  from  Coast 
Guard  has  been  appointed  account 
executive  of  Allied  Advertising  Agen- 
cies, Los  Angeles. 

BOOKER-COOPER,  Los  Angeles  agency, 
moves  to  1235  W.  Sixth  St.  on  Jan.  1. 
ARTHUR  C.  RICHARDS,  radio  director 
of  Paul  Winans  Adv.,  Los  Angeles,  and 
Varonica  Warenick  were  married  Nov. 
28. 

LAURIE  K.  TISCHLER,  former  adver- 
tising manager  of  J.  W.  Robinson  Co., 
Los  Angeles  department  store,  has 
joined  Jere  Bayard  &  Assoc.,  Los  An- 
geles agency,  as  account  executive. 
JERROLD  C.  ARNOLD,  former  partner 
of  Logan  &  Arnold,  Los  Angeles,  has 
been  appointed  vice  president  and  di- 
rector of  Paul  E.  Newman  Co.,  Los  An- 
geles agency. 

LESTER  A.  FRIEDMAN  with  release 
from  AAF  has  returned  to  Brisacher, 
Van  Norden  &  Staff,  San  Francisco. 
CARL  J.  EASTMAN,  vice-president  of 
N.  W.  Ayer  &  Son,  San  Francisco,  has 
been  elected  first  vice  president  of  San 
Franciscc-  Chamber  of  Commerce. 
MARTIN  MURPHY,  released  from  serv- 
ice as  captain  with  Intelligence  Section, 
18th  Airborne  Corps,  and  formerly  with 
Centaur  Co.,  has  joined  Pedlar  &  Ryan, 
New  York.  Returned  to  media  depart- 
ment of  P&R  is  GENE  WAGGAMAN 
after  four  years  as  Navy  lieutenant. 
WALTER  C.  BARBER  of  Compton  Adv., 
New  York,  has  been  elected  president 
of  Media  Men's  Assn.  of  New  York. 
Other  officers  elected  include  DANIEL 
PYKETT  of  Kudner  Agency,  first  vice 
president;  SID  SHAEFER,  Buchanan  & 
Co.,  second  vice  president;  ROBERT 
ERATH,  Kenyon  &  Eckhardt,  treasurer, 
and  H.  A.  STERNS,  Duane  Jones  Co., 
secretary. 


LAWSON  (Jack)  DAVIES,  Pacific  vet- 
eran, has  returned  to  KSL  Salt  Lake 
City,  assigned  to  newsroom. 
SAM  TAUB,  WHN  New  York  sports- 
caster,  has  been  elected  recording  sec- 
retary of  the  Boxing  Writers  Assn. 
MALVINA  STEPHENSON,  Washington 
correspondent  for  West  Virginia  Net- 
work and  several  newspapers,  has  been 
added  to  standby  staff  as  Washington 
representative  of  ABC  "News  of  Tomor- 
row" program,  daily  11:05  p.m.  Miss 
Stephenson  specializes  in  reporting  ac- 
tivities of  Mrs.  Truman  and  Margaret 
Truman. 

DAVE  BOBBINS  has  returned  to  CKOC 
Hamilton  as  news  editor  after  service 
as  major  with  the  British  8th  Army. 
BOB  TRUERE,  former  announcer  at 
WPDQ  Jacksonville,  Fla.,-  is  now  news 
reporter  at  WCSC  Charleston,  S.  C. 
FREDERICK  MANESS,  chief  announcer 
at  WCOS  Columbia,  S.  C,  before  serv- 
ing four  years  in  AAF  as  pilot,  Joins 
WCSC  newscasting  staff. 
HARRY  PECK,  director  of  special  events 
at  KOIL  Omaha,  Dec.  12  was  presented 
Key-Man  key  by  Omaha  Junior  Cham- 
ber of  Commerce  for  his  work  as  gen- 
eral chairman  and  publicity  chairman 
for  Wartime  Salvage  Drive. 
DICK  CROMBIE,  newscaster,  returns  to 
KJR  Seattle  after  Navy  release.  He  was 
aviator  with  rank  of  lieutenant,  served 
three  and  a  half  years. 
RAYMOND  SWING,  ABC  commentator, 
has  been  elected  chairman  of  the  board 
of  Americans  United  for  International 
Organization. 

EDWARD  R.  MURROW,  CBS  commen- 
tator, is  back  in  London  for  his  regu- 
lar broadcast  Sun.  1:45-2  p.m.  and 
WILLIAM  SHIRER,  CBS  commentator, 
returned  to  New  York  for  his  Dec.  16 
broadcast  after  seven  weeks  covering 
war  trials  in  Nuremberg. 


Welch  Appoints 
JAMES    O.    WELCH    Co.,  Cambridge, 
Mass.   (candy),  has  placed  advertising 
account  with  Charles  W.  Hoyt  Co.,  New 
York. 

Places  Account 
NATIONAL  MFG.  Corp.,  Sterling,  111.,  af- 
filiate of  Doehler  Metal  Furniture  Co.. 
has  placed  account  for  new  line  of 
kitchen  and  dinette  furniture  with 
Hirshon-Garfield,  New  York. 


OADCASTING    •  Telecasting 


Audience  ™f 

("Ladies,  Be  Seated  ) 

er  they  are  going.  They  °      k  radlo  shows 

Whe»tdevi«d  "  ....  coom.rci.1 

and  it's  inexpensively  v 
entertaining.' 


Musical 

^King's  Record  Shop) 
("long  gtaunch 

gfeP*  

.,  ..      Don  McNeill 

SSr""  .McNeill  andhis 

theory  that  <*  »>  - 

good  television  fare 

Special  Events 

afilmwhichisafl  tolt. 
andthepubhcsre 


Sports 

»ent  ■   ^  tele  filming  of  o£ 


Vat***.  °*^BC JW 


ica\^0d^ 


Trade  reviews  tell  you  .  .  . 

Why  ABC 


{oH»&t 


is  on  the 


Right  Track  in  Television 


When  we  started  in  television,  we  knew  that  to  make  a 
success  of  it  we  had  to  establish  a  basic  pattern  in  order 
to  build  television  that  was  above  all  practical.  In  outline, 
it  was  something  like  this: 

1 America's  advertisers  had  a  lot  to  do  with  making  radio 
the  success  it  is  today.  By  competing  among  themselves 
for  larger  audiences,  they  made  programs  increasingly 
better,  with  the  result  that  they,  the  public  and  the  radio 
industry  all  benefited. 

2 Advertisers  and  their  agencies  will  play  just  as  impor- 
tant a  part  in  commercial  television.  For  that  reason, 
the  best  approach  to  television  is  from  the  standpoint 
of  making  it  a  practical,  economical  medium  for  advertising. 

3 The  logical  place  to  begin  the  development  of  television 
is  with  what  has  already  been  learned  about  listening 
audiences.  New  and  costly  experimental  work  in  new 
types  of  programs  will  play  its  part.  But  right  now  the  adap- 


tation of  proved,  successful,  economical  radio  shows  with 
assured  listening  audiences  is  the  industry's  best  bet  in  develop- 
ing practical  television. 

4 Shows  should  be  televised  on  regular  weekly  schedules, 
just  as  they  are  in  radio,  in  order  to  build  and  hold 
television  audiences. 


The  Plan  Really  Works ! 

How  far  that  philosophy  has  taken  us  in  just  the  past 
few  months  is  best  told  in  trade  reviews  of  ABC  video 
shows.  Some  of  them  are  on  this  page.  Read  them  closely. 
What  they  say,  in  effect,  is  that  in  ail  types  of  video 
programs  —  audience  participation,  children's  shows, 
night  baseball,  special  events — ABC  is  not  only  on  the 
right  track,  but  off  to  a  good  start  as  well.  That's  why 
advertisers  who  want  to  get  into  television  on  a  practical, 
economical  basis  are  getting  set  on  ABC  today. 


In  the  Schenectady  area,  enjoy  special  ABC  Christmas  television  programs  December  21,  24,  26,  27  and  28  at  8:00  p.  m.  on  Station  WRGB. 

Am  erican  Broadcasting  Company 


Techiuchl,^ 


CLIFF  GORSUCH,  KDKA  Pittsburgh  ' 
engineer,  has  returned  to  station  fol- 
lowing release  from  the  Army  as  lieu- 
tenant. He  served  for  33  months,  was 
in  CBI  and  Africa. 

WALTER  WIDLAR,  project  engineer  for 
the  Med-Rad  division  of  Black  Indus- 
tries,  Cleveland, 
since  Nov.  1944,  has 
been  appointed  gen- 
eral manager  of 
that  division.  For 
10  years  he  was  re- 
lay facilities  engi- 
neer  for  WGAR 
Cleveland,  during 
which  time  he 
worked  on  ultra- 
high frequency  mo- 
bile broadcasting 
equipment.  In  1942 
he  was  granted 
leave  to  become 
member  of  labora- 
tory staff  of  Colum- 
bia U.  Division  of  War  Research,  where 
he  collaborated  in  work  on  sonobuoy 
anti-submarine  equipment. 
D.  C.  BIRKINSHAW  has  been  appointed 
superintendent  engineer  and  H.  W. 
BAKER  has  been  appointed  engineer  in 
charge  of  the  Alexandria  Palace  televi- 
sion station  of  the  BBC.  Telecasting  is 
expected  to  commence  next  Spring. 
GEORGE  RITCHIE,  recently  discharged 
as  RCAF  wireless  mechanic,  has  re- 
turned to  CKY  Winnipeg  as  studio  con- 
trol operator. 

G.  M.  GARRO-JONES  is  chairman  of 
Television  Advisory  Committee,  group 
appointed  by  British  Minister  of  Infor- 
mation E.  J.  Williams  to  counsel 
British  television  industry  and  coordi- 


Mr.  Widlar 


nate  work  of  various  government  de- 
partments. Plans  are  being  completed 
by  group  to  resume  telecasting  and  ex- 
tend service  beyond  London  area. 
FRED  M.  HALL,  in  Navy  service  for 
four  years,  has  joined  the  staff  of 
KGAK  Gallup,  N.  M.,  scheduled  to  be- 
gin broadcasting  early  in  January.  For 
a  year  and  a  half  .with  AFRS  station  at 
Noumea,  New  Caledonia,  he  had  been 
technician  with  WWDC  Washington  be- 
fore the  war. 

CLAUDE  WILLIAM  VANCE  Jr.,  four 
year  Army  veteran,  is  new  control  op- 
erator at  WCSC  Charleston,  S.  C. 
GEORGE  HAGERTY,  Signal  Corps  cap- 
tain stationed  in  China,  and  CHARLES 
C.  RODER,  lieutenant  with  Signal 
Corps  in  South  Pacific,  have  rejoined 
the  technical  staff  of  KYW  Philadel- 
phia. 

WALTER  CARRUTHERS,  recently  re- 
turned to  engineering  staff  of  Don  Lee 
Broadcasting  System,  Hollywood,  after 
completing  Navy  engineering  research 
assignment  in  San  Diego,  has  been 
named  head  of  network's  newly  created 
electronics  research  department. 
WILLIAM  R.  McNILLIN,  recently  dis- 
charged from  the  Navy,  has  rejoined 
NBC  engineering  department  as  broad- 
cast engineer. 

PAUL  ALEXANDER  is  new  member  of 
engineering  staff  of  WINN  Louisville. 


W-E  Co.  Dividend 
WESTERN  ELECTRIC  Co.  board  on 
Dec.  11  declared  a  dividend  of  50c  a 
share  on  Its  common  stock  payable  on 
Dec.  31  to  stockholders  of  record  on 
Dec.  26. 


The   NAME  Band   of  the  Midwest! 


"Dance  on  and  on,  with  Whoopee  John!"  heard  by  more  Sunday 

listeners  than  any  other  show  on  the  air!  *  And  over 

150,000  people  attend  Whoopee  John's  dance  engagements  in  ball- 
rooms throughout  WTCN's  listening  area  every  year.  To  his  solid 
booking  on  the  air  and  on  dance  dates,  Whoopee  John  adds  Decca 
recordings  to  his  terrific  score.  Another  midwest  winner  with  an 
enthusiastic  sponsor! 

*  Whoopee  John  —  8.7  Hooper  rating.  His  nearest  competitor  is  the  New  York 
Philharmonic  over  CBS  with  an  8.4  Hooper.  IOTJ£ 

(and  Wisconsin)  audience  demands,  deserves  and  GETS  the  best  in  radio! 
MINNEAPOLIS  ♦  ST.  PAUL,  MINNESOTA 

uj  j  OLfa 

AMERICAN  BROADCASTING  CO. 

FREE    AND    PETERS    National  Representative' 

Page  56    •    December  24,  1945 


ALLEN  CHOSEN  HEAD 
OF  AM  A  IN  NEW  YORK 

GEORGE  H.  ALLEN,  manager 
and  secretary  of  Cooperative  An- 
alysis of  Broadcasting,  has  been 
elected  president 
of  the  New  York 
chapter  of  Ameri- 
can Marketing 
Assn.  Mr.  Allen 
served  as  vice 
president  in  1945, 
director  in  1944, 
and  was  first 
chairman  of  the 
radio  -  in  -  war- 
Mr.  Allen  time  discussion 
group. 

Other  officers  chosen  were:  Don- 
ald E.  West,  director  of  market  re- 
search for  McCall  Corp.,  vice  pres- 
ident; Caroline  E.  Aber,  McCall 
Corp.,  chapter  secretary,  and 
Douglas  Taylor,  McKinsey  &  Co., 
reelected  treasurer. 

New  directors  for  two-year  terms 
are:  Arno  Johnson,  director  of 
marketing  research  and  media  for 
J.  Walter  Thompson  Co.;  Victor 
Pelz,  managing  director  of  the  traf- 
fic audit  bureau;  Carl  H.  Henrik- 
son  Jr.,  associate  director  of  re- 
search, J.  M.  Mathes  Co. 


KLZ  Starts  New  Series 
On  Farming  January  11 

"A  NEW  DAILY  public  service 
program  devoted  exclusively  to  the 
advancement  of  farming  as  a  busi- 
ness and  a  way  of  life"  will  start 
on  KLZ  Denver  Friday,  Jan.  11.  The 
Farm  Reporter  will  be  coordinated 
and  directed  by  Lowell  Watts,  grad- 
uate of  Colorado  A  &  M,  holder  of 
six-month  scholarship  in  practical 
farm  radio  at  WLW  Cincinnati, 
and  just  released  from  AAF,  after 
six  months  as  a  prisoner  of  war  in 
Germany. 

Program  will  be  heard  Monday- 
Friday  12:30-12:45  p.m.,  followed 
by  a  newscast,  scheduled  accord- 
ing to  farmer  time  preference  as 
shown  in  a  KLZ  poll.  Mr.  Watts 
will  use  a  wire  recorder  in  addition 
to  the  KLZ  mobile  unit  for  on-the- 
farm  broadcasts.  Farm  Service 
Program  continues  on  KLZ  6:15- 

30-a.m.,  with  both  programs  sus- 
taining. Dedicatory  program  for  the 
new  series  will  be  held  Jan.  10  at 
Denver's  Cosmopolitan  Hotel,  with 
Secretary  of  Agriculture  Clinton 
Anderson,  Governor  of  Colorado 
John  Vivian,  and  Dr.  Roy  Green, 
president  of  Colorado  A  &  M,  as 
guests. 


Carpet  Promotion 
ALEXANDER  SMITH  &  SONS  CARPET 
Co.,  Yonkers,  N.  Y.,  plans  extensive  ad- 
vertising campaign  during  1946.  Output 
is  expected  to  be  75%  of  1941  produc- 
tion. Most  of  budget,  not  yet  finally 
determined,  goes  to  publications  but 
local  radio  is  being  tested. 

Rectifier 

DEVELOPMENT  of  a  new  half-wave 
high  vacuum  rectifier,  a  miniature  tube 
said  to  be  capable  of  handling  20,000 
volts  in  a  2%  inch  bulb,  was  announced 
last  week  by  National  Union  Radio 
Corp.,  Newark,  N.  J.  Corporation  re- 
ported that  the  tube,  designated  as  the 
N.  U.  1Z2,  was  well-suited  for  applica- 
tion as  a  halfwave  rectifier  at  line  fre- 
quencies as  well  as  for  application  in 
other  forms  of  rectifier  circuits. 


KFBC  SCORES 

Again  Takes  on  Big  Basketball 
 Schedule   in  West  


KFBC  Cheyenne  is  again  broad- 
casting an  intensive  schedule  of 
basketball  games,  sold  on  a  co- 
operative basis,  six  sponsors  to  a 
series,  between  30  or  40  sponsors 
in  all.  On  Dec.  6  the  station  broad- 
cast a  pre-season  exhibition  game 
between  Wyoming  and  Brigham 
Young  U.,  two  top  contenders  for 
Big  Seven  honors. 

In  the  regular  season  play  the 
station  will  broadcast  16  Wyoming 
U.  games  by  direct  wire  from  Salt 
Lake  City,  Provo,  Logan,  Denver 
Fort  Collins  and  Boulder,  the  bal- 
ance of  the  games  being  played  at 
Laramie,  home  of  the  university. 
In  addition,  there  are  24  high 
school  games  both  home  and  out 
of  town,  and  15  or  20  additional 
games  from  Ft.  Francis  E.  Warren 
and  the  American  Legion  games 
of  Denver.  KFBC  will  also  broad- 
cast 10  or  12  games  from  the 
National  AAU  basketball  tourna 
ment  in  Denver  the  latter  part  of 
March. 

Schedule  involves  4,000  miles  of 
travel  for  the  KFBC  crew,  includ 
ing  William  C.  Grove,  KFBC 
manager,  making  the  arrange- 
ments and  doing  the  engineering 
play-by-play  announcer,  Jimmie 
Blaines,  formerly  with  KTUL  Tulsa 
among  other  stations;  and  Larry 
Munson,  formerly  of  WM1N  Min 
neapolis,  another  play-by-play  mike 
man.  Aggregate  cost  is  approxi 
mately  $30,000. 


CJBQ  Authorized 

CJBQ  Belleville,  Ont.,  is  new  250 
w  station  licensed  to  operate  on 
1230  kc,  with  A.  M.  Haig,  recently 
RCAF  group-captain,  as  licensee. 
Station  is  expected  to  be  on  air 
in  May,  using  Northern  Electric 
equipment.  CJBQ  will  be  repre- 
sented by  H.  N.  Stovin  &  Co., 
Toronto. 


SPECIAL  SENATE  investigating  com- 
mittee on  atomic  energy  has  requested 
copy  of  Dec.  13  script  of  Mutual's  "You 
Make  the  News"  program,  an  atom  dis- 
cussion, for  permanent  record. 


/bre/off  us  if  ufo  repeat — ' 
"But  It's  sti/l  true  that 

HROD 

series -ALL  the.  vicit 


BROADCASTING    •    Telecasting  Ijq 


the 


STEEL  TAPE  " 
RECORDER -PLAYBACK 


•  INSTANTANEOUS  ELECTRICAL  TRAN- 

SCRIPTIONS 

•  PERMANENT  STEEL  TAPE 

•  SURFACE  NOISE  ELIMINATED 

•  COMPLETE  SELF-CONTAINED  UNIT 

•  PLUGS  IN  ANY  1 10- VOLT  AC  SOURCE 


^^^^ 


FOR  MORE  INFORMATION— CONTACT* 


RADII!  DEVELOPMENT  &  RESEARCH  CORP. 

233  WEST  54TH  STREET  NEW  YORK   19,  N.  Y. 

AFFILIATE:  TRANSFORMER  PRODUCTS,  INC.  MIAMI:  SALES  -  SERVICE 

143  W.  51st  Street,  N.  Y.   C.  1415  N.  E.  2nd  Ave.,  Miami,  Fla. 


IROADCASTING    •  Telecasting 


December  24,  1945    •    Page  57 


BUFFALO'S  GREATEST 
REGIONAL  COVERAGE 


AMERICAN 
BROADCASTING 
COMPANY 
STATION 


Allied  Arts 


WALTER  ADDISON  WATSON  has 
been  appointed  advertising  man- 
ager of  the  Hoffman  Radio  Corp., 
Los  Angeles.  He  heads  new  department, 
which  will  handle  all  advertising,  sales 
promotion,  merchandising,  publicity, 
public  relations  and  house  organ  activi- 
ties of  firm.  He  is  former  advertising 
manager  and  director  of  public  relations 
for  Packard-Bell  Radio  Mfg.  Co.  He  was 
just  released  from  AAF  after  three  and 
a  half  years  service. 
MORT  GREEN  writer,  and  GEORGE 
FOSTER,  producer,  at  WNEW  New 
York,  have  resigned  to  start  an  inde- 
pendent package  production  concern. 
NATIONAL  RADIO  Records,  New  York, 
has  changed  its  name  to  the  N.  C. 
Rorabaugh  Co.,  to  avoid  confusion.  Firm 
will  continue  to  publish  monthly  NRR 
Spot  Radio  Advertising  Reports.  Own- 
ership, operation  and  address  remain 
the  same. 

BRITISH  RADIO  &  TELEVISION  RE- 
TAILERS Assn.  has  issued  a  booklet  to 
assist  veterans  to  start  retail  radio  busi- 
nesses. Booklet  warns  against  mistake 
of  purchasing  a  repair  service  shop 
which  actually  has  no  license  to  sell 
sets  and  may  do  only  maintenance  and 
repair  work.  H.  A.  CURTIS,  association 
secretary,  explained  that  only  disabled 
men  and  former  retailers  who  had  to 
close  shop  during  the  war  can  now  ob- 
tain priorities  for  new  retail  sales  li- 
censes. 

PILOT  Radio  Corp.,  Long  Island  City, 
N.  Y.,  plans  new  line  of  non-breakable 
vinylite  plastic  records  under  name  of 
Pilotone  for  consumer  trade. 
THIS  MONTH  magazine,  which  has 
been  awarding  monthly  plaque  for  spe- 
cial merit  to  outstanding  radio  shows, 
will  not  only  award  plaques  to  network 
shows,  sponsored  or  sustaining,  but 
also  once  a  month  to  an  outstanding 
local  station  show.  Stations  throughout 
North  America  are  eligible  to  submit 
their  programs  for  possible  prizes. 
HELEN  FARRELL  MOUNT  has  resigned 
as  executive  secretary  of  Radio  Direc- 


tors Guild,  New  York,  following  her  mar- 
riage Dec.  11  to  Charles  A.  Perkes,  Pa- 
cific Coast  manager  of  Parry  Naviga- 
tion Co. 

FORMAL  presentation  of  annual  awards 
by  the  New  York  Film  Critics  Circle 
will  be  made  on  Philco's  "Hall  of 
Fame"  Jan.  20  over  ABC.  John  T. 
McManus  of  PM,  chairman  of  the 
Circle,  will  be  m.c.  on  show  which  will 
feature  tributes  to  movie  high  spots 
of  1945. 

BUREAU  of  Advertising  (ANPA),  San 
Francisco,  has  moved  to  enlarged  quar- 
ters at  240  Montgomery  St.  CHARLES 
P.  HIRTH,  released  from  Navy  and  for- 
merly in  research  department  of  United 
States  Savings  &  Loan'  League,  Chicago, 
has  been  added  to  staff.  MAJ.  STED- 
MAN  CHANDLER,  currently  serving  in 
Washington,  D.  C,  is  said  to  return  to 
bureau  in  executive  capacity  before 
Jan.  1946. 

BOB  DRUXMAN,  former  program  di- 
rector of  KINY  Juneau,  Alaska,  released 
from  the  Army,  is  now  associate  editor 
of  Tide  Magazine  in  charge  of  radio. 
CHARLES  D.  (Ginger)  MORGAN  has 
been  named  sales  engineer  of  electronic 
and  industrial  divisions  of  Marshank 
Sales  Co.,  Los  Angeles,  maker  of  high- 
frequency  radio  equipment. 
L.  R.  O'BRIEN,  former  sales  manager 
of  the  Kenrad  division  of  General  Elec- 
tric Co.,  has  been  appointed  general 
sales  manager  of  the  radio  receiving 
tube  division  of  Raytheon  Mfg.  Co. 
HAL  TATE,  one  time  Chicago  bureau 
manager  of  BROADCASTING  and  ra- 
dio columnist  on  WMAQ  and  WBBM 
Chicago  before  entering  Navy  Seabees, 
has  returned  to  Chicago.  Jan.  15  he 
leaves  for  Hollywood  to  handle  movie 
publicity. 

SAMUEL  B.  LEVAUR,  former  RCA-Vic- 
tor  district  manager  in  New  York,  last 
week  was  named  sales  manager  for  tele- 
vision receivers  of  Allen  B.  DuMont 
Labs. 


American  Is  Third  Net  to  Join  Move 
Pressing  Action  on  Time  Shift  Problem 


THIRD  network  affiliate  group  has 
joined  the  movement  to  bring  about 
concerted  action  to  check  resump- 
tion of  the  semi-annual  shift  by 
networks  to  daylight  saving  time 
in  the  spring  and  back  to  standard 
time  in  the  autumn.  Unanimous 
expression  by  affiliates  of  ABC  at 
a  meeting  in  Minneapolis  has  been 
sent  to  the  NAB  and  to  John  H. 
Norton  Jr.,  ABC  station  relations 
manager. 

Similar  action  had  been  taken  by 
ABC  affiliates,  District  2,  at  a 
meeting  in  Detroit  [Broadcasting, 
Dec.  17].  Sentiment  in  favor  of 
united  action  has  been  developing 
among  other  network  affiliate 
groups. 

United  Front 

E.  L.  Hayek,  of  KATE  Albert 
Lea,  Minn.,  NAB  director  for  Dis- 
trict 11,  acting  on  behalf  of  the 
affiliate  group,  notified  NAB  and 
Mr.  Norton  of  the  Minneapolis  ac- 
tion. ABC  affiliates  in  the  area  are 
contacting  other  network  stations 
in  an  effort  to  develop  a  united 
front  against  twice-yearly  schedule 
shifting  by  networks. 

Mr.  Hayek's  letter  follows: 
"From    the    discussion    at  our 
meeting  held  here  in  Minneapolis 
I  believe  you  realize  that  there  is 


no  doubt  in  the  minds  of  the  sta- 
tions in  this  district  as  to  the  im- 
portance of  the  network  remaining 
©n  standard  time.  I  will  not  at- 
tempt to  outline  the  arguments 
that  were  advanced  for  you  know 
them  all. 

"The  problem  is  a  serious  one 
for  both  of  us  and  you  will  recall 
that  the  stations  were  unanimous 
in  asking  that  we  express  ourselves 
requesting  that  the  network  re- 
main on  standard." 


Rocks  of  Wrath 

THERE  WAS  A  SLIGHT 
stoppage  on  a  CBC  Domin- 
ion network  program  Ex- 
Service  Show  on  Dec.  10. 
Listeners  all  over  Canada 
wondered,  but  the  studio  au- 
dience saw  it  happen.  An 
unidentified  drunk  threw  a 
five  pound  rock  through  a 
window  at  the  CFCF  Mon- 
treal studio.  The  rock  came 
hurtling  into  the  studio, 
caused  a  commotion  and  an 
eight  second  stop.  Then  the 
show  went  on.  Nobody  was 
hurt. 


Col.  Strong 


COL.  STRONG  BACK 
IN    LAW  PRACTICE 

COL.  GEORGE  E.  STRONG,  who 
has  been  on  active  duty  with  the 
Army  Air  Forces  since  April  1941, 
last  week  returned  to  his  private 
law  practice  in 
Washington,  spec- 
ializing in  radio 
and  administra- 
tive law.  Col. 
Strong  was  form- 
erly a  member  of 
the  law  firm  of 
Holland  &  Strong 
'mm*  in  the  Woodward 
Bldg.  He  was 
placed  on  inactive 
duty  after  having 
served  as  com 
manding  officer  of  the  procurement 
district  of  Army  Air  Forces  in  De 
troit,  and  during  his  entire  World 
War  II  service  was  assigned  for 
the  entire  time  in  the  Detroit  area. 
He  served  as  industrial  relations 
officer  in  the  Detroit  area  in  con 
nection  with  war  plane  manufac 
ture,  as  well  as  in  intelligence  and 
public  relations.  A  pilot  in  the  last 
war,  he  was  a  major  in  the  reserve 
when  called  to  active  duty. 

Col.  Strong  is  the  son  of  the 
former  congressman  from  Kansas 
and  began  radio  practice  some  20 
years  ago — before  the  creation  of 
the  original  Federal  Radio  Com- 
mission. 


^'CTlM^f  Of 


WNAB 

BASIC-AMERICAN  IN 

BRIDGEPORT,  CONN. 


Concentrated  Audience  in  the 
Nation's  59th  Market 

WNAB  programming  is  concentrated  on 
the  Bridgeport  metropolitan  area  with 
its  216,000  people  and  almost  $100,- 
000,000  in  1939  Retail  Sales.  WNAB 
coverage  is  confined  to  the  area  of 
maximum  results.  WNAB  results  will 
make  you  beam  I 


OU€  StfiXlOM  >  •  .Tb 


Page  58    •    December  24,  1945 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED        BY        R  AMBEAU 


BROADCASTING    •  Telecastings 


PAIRS  of  cotton  bolls,  termed  the 
"white  gold"  of  the  Arkansas  River 
Valley,  have  been  mailed  to  Industry 
representatives  by  KOTN  Pine  Bluff. 
Ark.  Seeds  from  the  "KOT'N  Bolls" 
may  be  planted,  according  to  inclosed 
card,  which  also  suggests  "Through  the 
medium  of  station  KOTN  plant  the  seeds 
of  sales  success." 

Ford  Series  Cards 
CARDS  for  music  store  display  are  be- 
ing distributed  weekly  by  ABC  to  110 
affiliates  carrying  "Ford  Sunday  Evening 
Hour".  Calling  attention  to  guest  art- 
ists on  series,  cards  carry  line,  "Great 
artists  on  the  air — Great  records  in  your 
home".  Gummed  labels  give  individual 
station  calls  and  broadcast  times. 


community  in  province  and  largest  iso- 
lated mining  community  in  Canada,  ac- 
cording to  folder.  Humorous  drawings 
on  the  adventures  of  explorer  Flinta- 
batty  Flonatin,  hero  of  the  prospectors' 
novel,  complete  brochure. 

Agency  Is  Host 

FOOTE,  CONE  &  BELDING,  New  York, 
was  host  at  a  reception  honoring  Kate 
Smith  and  Ted  Collins  Dec.  17  at  the 
Waldorf  Astoria  in  New  York.  Agency 
handles  the  "Kate  Smith  Sings"  pro- 
gram effective  Jan.  4,  when  it  takes 
over  advertising  for  General  Foods 
Corp.'s  Instant  Postum  which  was  for- 
merly handled  by  Young  &  Rubicam 
[BROADCASTING,  Aug.  6,  1945]. 


SINGLE  OFFER  of  a  postcard  picture  of  "Uncle  Tom"  (Tom  Moore),  m.c.  of 
WCKY  Cincinnati  "Western  Jamboree,"  brought  13,383  requests  from  33  states, 
Canada  and  British  West  Indies  in  three  days.  Count  ultimately  grew  to  38,193. 
Cincinnati  advertising  agency  representatives  and  WCKY  personnel  examining 
the  mail  are  (1  to  r)  George  Moore,  WCKY  sales  manager;  Robert  M.  Fleming, 
radio  director,  Stokes,  Palmer  &  Dinerman;  Walter  Haehnle,  Haehnle  Advertising; 
Jim  Bellamy,  WCKY  sales  staff;  Bill  Dawes,  WCKY  studio  supervisor. 


KMOX  Tradition 

TRADITIONAL  Christmas  broadcast  of 
chimes  and  midnight  service  from  St. 
Genevieve  Church,  St.  Genevieve,  Mo., 
on  KMOX  St.  Louis,  symbolizes  holi- 
day to  many  listeners  in  that  area,  ac- 
cording to  folder  prepared  by  station. 
Broadcast  this  year  will  mark  not  only 
10th  anniversary  of  program  but  also 
20th  anniversary  of  KMOX. 


CFAR  Folder 


.  CFAR  Flln  Flon,  Man.,  has  Issued  a  de- 
scriptive folder  relating  how  the  min- 

,  ing  town  of  Flin  Flon  got  its  name. 
Prospectors  who  staked  the  copper 
claims  in  1914  named  it  after  a  charac- 

1  ter  in  the  only  book  they  had  among 
them.  Flin  Flon  is  now  third  largest 


Christmas  Legends 
KCKN  Kansas  City  and  WTBW  Topeka. 
Kan.,  last  week  mailed  colorful  book- 
let "Where  Our  Christmas  Customs 
Come  From".  Piece  was  inserted  within 
blue  folder  with  Christmas  theme  and 
message,  "For  your  greater  enjoyment 
of  the  coming  Christmas  Season". 

Grid  Dinner 

WPEN  Philadelphia  and  The  Evening 
Bulletin  were  co-sponsors  in  feting  city 
high  school  football  champions  at  a 
dinner  at  the  Bellevue  Stratford  Hotel 
last  week.  Presentation  of  Bulletin  cup 
and  individual  emblem  pins  was  broad- 
cast over  WPEN. 

Novelty  Card 
NOVELTY  direct  mail  card  has  been 
distributed  by  CKCW  Moncton  to  an- 


OUR  MESSAGE  IS  TWO-FOLD  —  BUT  SHORT 

Our  business  is  that  of  creating  and  producing  radio  programmes  that 
SELL.  One — we  can  produce  top-notch  shows,  in  English,  anywhere  in 

  Canada  or  the  United  States.  Two — we  understand 

French-speaking  Canada  thoroughly,  and  produce 
French  radio  shows  for  many  leading  advertisers.  May 
we  send  you  a  brochure  of  radio  shows  available? 

Out  address  is:  Keefer  Building, 
Montreal,  P.Q. 


RADIO   PROGRAMME  PRODUCERS 

MONTREAL  CANADA 


Mr.  Parkes 


Promotion  Personnel 

RICHARD  REDMOND,  recently  dis- 
charged from  AAF  as  major,  has  re- 
joined Mutual  as  advertising  director 
in  network's  sales  promotion  and  re- 
search department. 

ALF  T.  PARKES,  recently  discharged 
as  flight  lieutenant  from  RCAF,  has 
joined  CKCW  Monc- 
ton, N.  B.,  as  direc- 
tor of  public  rela- 
tions. In  RCAF  he 
was  recruiting  pro- 
motion officer  for 
the  Maritimes,  and 
later  personnel 
counselling  officer 
at  Moncton  and 
Reykjavik,  Iceland. 
Before  joining 
RCAF  he  had  been 
in  advertising  and 
public  relations 
work  in  Winnipeg 
and  with  CKRC 
Winnipeg  and  CJGX 
Yorkton. 

LOU  SPECXOR,  for  three  years  in  Ca- 
nadian Army  as  script  writer  and  spe- 
cial events  writer  for  Army  newsmaga- 
zine Khaki,  has  been  appointed  pub- 
licity director  of  CHML  Hamilton.  He 
was  news  editor  of  CHML  before  join- 
ing service. 

SPENCER  GREEN,  for  three  years  in 
air  branch  of  Navy,  has  resumed  post 
as  promotion  and  publicity  manager  of 
KJR  Seattle. 

LT.  ROBERT  G.  PATT,  out  of  Navy,  re- 
joins promotion  department  of  WHN 
New  York  as  supervisor  of  sales  presen- 
tations and  research.  ROBERT  F.  AN- 
THONY continues  as  station  promotion, 
audience  promotion  and  advertising 
head. 

NATHANIEL  MARKS,  copy  editor  in 
NBC  press  department,  is  father  of  a 
boy,  Kenneth  Burtin,  born  Dec.  18. 

ROLAND  TRENCHARD,  director  of 
public  relations  of  WAAT  Newark,  has 
been  named  chairman  of  the  public  re- 
lations committee  of  the  Newark  Ki- 
wanis  Club. 


nounce  new  Monday  through  Friday 
program  "She  Shall  Have  Music".  Card 
states  "We're  in  the  doghouse"  for  not 
personally  announcing  new  program 
although  CKCW  felt  sure  everyone 
knew  about  the  program  designed  "as 
a  relief  from  drama." 

Pennants 

GUMMED  paper  pennants  containing 
photos  and  autographs  of  recording 
personalities  are  being  sent  upon  re- 
quest to  listeners  of  "950  Club",  daily 
record  show  of  WPEN  Philadelphia. 

Personal  Messages 
MIMEOGRAPHED  on  varied  colors  of 
paper,  packet  of  Christmas  messages 
from  Don  Lee-KHJ  Los  Angeles  person- 
alities has  been  distributed  by  the  net- 
work. 


COLUMBIA 
NETWORK 


10  Biggest 

THE  TEN  biggest  news 
stories  of  1945  were  selected 
by  Richard  L.  Tobin,  director 
of  news  for  American  Broad- 
casting Co.,  in  a  speech  be- 
fore the  Alumni  Association 
of  the  graduate  schools  of 
Columbia  University.  Tobin's 
rankings,  in  order  were:  The 
atomic  bomb,  defeat  of  Ger- 
many, defeat  of  Japan,  death 
of  Franklin  D.  Roosevelt, 
death  or  disappearance  of 
Adolf  Hitler,  postwar  up- 
heavals in  Orient,  South 
America  and  Europe;  the 
United  Nations  Organization, 
including  the  San  Francisco 
Conference,  postwar  strike 
wave,  defeat  of  Winston 
Churchill  by  British  social- 
ists, war  crimes  trials  at 
Nuremberg. 


BUFFALO'S 
50,000 

WATT 
STATION 

DAY  and  NIGHT 

BUFFALO 
BROADCASTING 
CORPORATION 

RAND  BUILDING,  BUFFALO,  NEW  YORK 
National  Representative:  FREE  &  PETERS,  INC 


BROADCASTING    •  Telecasting 


December  24,  1945    •    Page  59 


Listeners  to  the  Sunday  broadcasts 
of  the  NBC  Symphony  recently 
heard  Arturo  Toscanini  conduct 
the  world  premiere  of  "Overture 
to  a  Fairy  Tale"  by  Mario  Castel- 
nuovo-Tedesco.  The  composer  is 
one  of  the  five  distinguished 
Judges  for  the  "KFI-HOLLY- 
WOOD  BOWL-YOUNG 
ARTISTS  COMPETITION"  now 
airing  Mondays  at  9:30  p.m.  He 
and  his  colleagues  hear  the  instru- 
mentalists (all  under  age  25)  who 
are  appearing  in  the  concert  broad- 
cast series  and  will  select  the  win- 
ner to  solo  in  Hollywood  Bowl 
during  the  1946  Season  of  "Sym- 
phonies Under  the  Stars"  with 
Leopold  Stokowski.  Serving  with 
Mario  Castelnuovo-Tedesco  as 
Judges  are:  Julian  Brodetsky, 
Eudice  Shapiro,  Emanuel  Bay  and 
Dr.  Louis  Woodson  Curtis. 

CHRISTMAS  COMES  TO 
HOLLYWOOD 


On  the  day  after  Thanksgiving, 
more  than  half  a  million  Ange- 
lenos  lined  Hollywood  Boulevard 
to  witness  one  of  the  film  city's 
biggest  productions  —  the  opening 
of  Santa  Claus  Lane.  A  mile-long 
parade  of  floats  (carrying  NBC 
stars  exclusively)  brought  throat- 
tearing  cheers  from  spectators. 
KFI's  entry  in  this  lush  event  was 
a  swan-like  shell  built  on  a  16  ft. 
flat  bed  truck,  and  we  overheard  a 
local  wit  remark  that  our  job 
carried  enough  silver  lame  to  dress 
every  chorus  line  in  America.  An 
immense  "KFI"  and  a  glittering 
line  of  copy  subtly  reminded  the 
throng  that  the  celebrities  appear- 
ing in  the  spectacular  parade  are 
heard  over  this  station. 


640  MT  FT 

3CYCLES    ImM    JL  WAT1 

NBC  for  LOS  ANGELES 


Page  60    •    December  24,  1945 


CHOOSING  names  and  phone  numbers 
from  list  of  auto  license  numbers, 
"License  Quiz"  program  sponsored 
on  KXOK  St.  Louis  by  Milton  OU  Co. 
awards  money  prize  to  person  correctly 
answering  a  question  when  phoned. 
Money  increases  when  question  is  incor- 
rectly answered.  Listener  need  not  be 
tuned  in  to  program.  Olian  Adv.,  St. 
Louis,  placed  52  week  contract  for  Mon.- 
Fri.  6-6:10  p.m.  program. 

World  Roundtable 

WORLD-WIDE  roundtable  discussion  by 
MBS  correspondents  of  "What  We  Pace 
in  1946"  will  be  aired  Jan.  1  9:30-10:30 
p.m.  on  "American  Forum  of  the  Air". 
Theodore  Granik,  regular  Forum  mod- 
erator, will  introduce  show  which  will 
bring  in  William  Hillman  and  Albert 
Warner  from  Washington,  Cedric  Fos- 
ter and  Bill  Cunningham  from  Boston. 
Cecil  Brown  from  New  York,  Mallory 
Brown  from  London,  Leslie  Nichols  and 
Arthur  Gaeth  from  European  continent 
and  Don  Bell  from  Tokyo. 

Entertain  Veterans 

TWO  ABC  programs  and  the  WJZ  New 
York  Victory  Troop  will  present  special 
shows  from  veterans'  hospitals  on 
Christmas  day.  "Breakfast  Club",  spon- 
sored by  Swift  &  Co.  and  Philco  Corp., 
will  broadcast  from  TJ.  S.  Naval  Hos- 
pital at  Great  Lakes,  111.,  and  "Glamour 
Manor",  sponsored  by  Procter  &  Gam- 
ble Co.,  will  broadcast  from  Birming- 
ham General  Hospital  in  San  Fer- 
nando Valley,  Calif.  The  WJZ  Victory 
Troop  is  currently  on  tour  of  Army  and 
Navy  hospitals  in  Washington,  D.  C. 
area. 

WMCA  Program 

NEW  YORK,  New  Jersey  and  Connecti- 
cut GI's  in  Berlin  and  Tokyo  will  be 
heard  in  their  own  transcribed  Christ- 
mas celebrations  on  WMCA  New  York 
Christmas  day  3:30-4:30  p.m.  Titled 
"Christmas  Overseas",  program  winds 
up  station's  annual  visit  to  far  corners 
of  the  world  to  deliver  Christmas  greet- 
ings from  men  overseas  to  their  fami- 
lies in  this  country. 

New  on  WPAT 

FIVE  new  programs  scheduled  to  begin 
on  WPAT  Paterson  in  January  are 
"Student  Jury  Trials",  "Citizens  of  To- 
morrow", both  teen-age  programs; 
"Community  Sing  of  the  Year",  featur- 
ing barber  shop  quartets;  "Columns 
Write",  round  table  forum  of  newspaper 


Pearson  Period 

WILLIAM  H.  WEINTRAUB,  New 
York,  advertising  agency  for  Lee 
Hats,  sponsors  of  Drew  Pearson, 
Sunday,  7-7:15  p.m.  on  American 
raised  the  question  that  the  spon- 
sor had  an  option  with  the  net- 
work for  the  first  available  time 
opening  up  on  Sunday  evening. 
But  when  Mayor  LaGuardia's  as- 
sociation with  the  9:30  slot  was 
announced  the  agency  questioned 
the  allotment  of  the  time  to  another 
sponsor.  However,  network  pointed 
out  that  commitment  for  the  time 
with  the  Mayor  was  made  prior  to 
option  contract  on  the  Drew  Pear- 
son show.  Lee  Hats  is  still  looking 
for  another  time  period. 


G-M  on  282 

GENERAL  MOTORS  Corp.,  De- 
troit (institutional),  Dec.  21  start- 
ed This  Land  of  Ours  on  282  Mu- 
tual stations,  Mon.  and  Fri.  10- 
10:15  p.m.  Agency  is  Kudner  Agen- 
cy Inc.,  New  York. 


editors;  "Lest  We  Forget",  which  will 
originate  from  Paterson's  Community- 
Veterans  Service  Center. 

Army  Recruiting 

PROGRAM  urging  men  to  enlist  in  the 
army,  entitled  "We  Guard  the  Peace," 
started  on  WNEW  New  York  on  Dec.  21, 
9-9:30  p.m.  Broadcasts  are  in  coopera- 
tion with  southern  New  York  recruiting 
and  induction  district  of  the  Army. 

Air  Charades 

NEW  QUIZ  SHOW  for  audience  partici- 
pation has  started  at  CBC  studios  in 
Winnipeg  and  is  being  aired  weekly  on 
CBC  Trans-Canada  network.  "Let's  Play 
Charades"  is  acted  out  by  the  orchestra 
an-d  with  sound-effects.  Audience  mem- 
bers guess  name  and  receive  prizes  in 
war  saving  stamps.  Listening  audience 
sends  in  charade  suggestions.  Those 
used  win  prizes  of  war  saving  certifi- 
cates. 

New  MBS  Series 

NEW  FUN-SHOW  series  titled  "Smile 
Time",  featuring  Wendell  Noble  and 
Steve  Allen,  starts  on  Mutual  Dec.  31 
in  quarter-hour  Mon. -Fri.  1 :30-l  :45  p.m. 
spot.  Program  is  one  of  network's  year- 
end  changes  as  part  of  plan  to  bring 
improved  broadcasting  fare  to  listeners. 

Christmas  Show 

NBC  VIDEO  station.  WNBT  New  York, 
presented  special  Christmas  program 
Dec.  23  titled  "Musical  Christmas  Pres- 
ents". Program  featured  classical  music, 
ballet,  famous  pictures  of  the  Nativity 
and  first  complete  television  production 
of  Prokofieff's  "Peter  and  the  Wolf". 


ELLIOTT  TRAPPED 

WOR  Newscaster  Liberated 
 By  Stout-Footed  Friend 


ted  | 


MELVIN  ELLIOTT,  WOR  New 
York  newscaster,  knew  the  mean- 
ing of  real  frustration  recently 
when  he  heard  substitutes  for  him- 
self on  his  own  programs,  pinch- 
hitting  because  he  was  locked  in 
his  apartment  and  unable  to  reach 
the  studios. 

Mr.  Elliott,  whose  first  broad- 
cast is  at  7  a.m.  for  Mentholatum 
Co.,  discovered  that  he  was  locked 
into  his  56th  Street,  New  York, 
apartment  at  6:15  a.m.  on  Dec.  11, 
when  he  tried  to  leave  for  the  sta- 
tion. Repeated  attempts  to  open 
the  door  failed.  Telephone  calls  to 
the  building  superintendent  and 
locksmith  failed.  Even  a  climb  up 
a  ladder  on  the  terrace  of  his  top- 
floor  apartment  leading  to  the  roof 
resulted  in  disappointment  when  a 
trap  door — also  locked — stopped 
him. 

Mr.  Elliott  phoned  the  station 
and  a  substitute  was  used  on  the 
early  broadcast  and  again  at  10 
a.m.  on  the  Popular  Home  Prod- 
ucts Inc.  broadcast.  Mr.  Elliott 
went  back  to  bed  in  despair,  but 
woke  up  at  11  a.m.  with  an  idea. 
He  telephoned  a  friend,  Gil  Kriegel, 
announcer  of  WQXR  New  York. 
Mr.  Kriegel  has  strong  feet.  He 
arrived  at  11:15  a.m.  and  after 
two  healthy  kicks  from  the  outside, 
the  lock  gave  way  and  Mr.  Elliott 
emerged,  a  free  and  grateful  man. 


GE  VIDEO  PRODUCER 
STRESSES  PLANNING 

LARRY  ALGEO,  senior  producer  I 
at  General  Electric's  television  sta- 
tion, WRGB  Schenectady,  told 
members  of  the  American  Televi- 
sion Society  how  to  build  a  televi- 
sion show  at  a  luncheon  meeting 
last  Wednesday  at  the  400  Club, 
New  York. 

Preparation,  he  said,  was  the  key 
to  good  television  production.  To 
get  the  most  out  of  television,  a 
medium  which  he  said  was  more 
flexible  than  the  stage,  less  flexible 
than  the  motion  pictures,  a  pro- 
ducer must  carefully  plan  his  show 
well  before  the  first  camera  re- 
hearsal. 

Television  producers,  he  said, 
may  well  look  to  moviemen  for  ex- 
ample. Motion  pictures,  he  said, 
have  developed  to  a  high  degree  the 
perfection  of  cutting,  lighting  and 
pace,  perfection  which  can  be  ap- 
plied also  to  television. 


RCA  Raises  Wages 

RCA  VICTOR  last  week  an 
nounced  a  salary  increase  of  10% 
for  the  majority  of  its  workers, 
and  a  new  minimum  wage.  In 
creases,  effective  Dec.  15,  apply  to 
all  RCA  Victor  salaried  employes 
to  whom  increases  could  be  granted 
without  wage  negotiations.  The 
minimum  semi-monthly  rate  for 
all  employes  is  now  $50,  and  a  10% 
increase  has  been  granted  to  all 
those  earning  up  to  and  including 
$378  monthly. 


Kellogg  Considers 

KELLOGG  Co.,  Battle  Creek,  Mich 
is  considering  new  net  program  for 
placement,  through  Kenyon  &  Eck 
hardt,  New  York.  Firm  is  now 
sponsoring  three  others  series. 


Overseas  Records 
GIs  STATIONED  overseas  will  receive 
Yuletide  recording  of  voices  of  their 
families  with  compliments  of  WNEW 
New  York.  Titled  "Living  Christmas 
Cards",  discs  will  be  sent  to  soldiers 
immediately  after  being  played  on 
Christmas  Day  on  three  special  pro- 
grams. 

Participations 
JUICY  GEM  ORANGESj  New  York,  has 
started    participation    sponsorship  of 
"Dorothy  &  Dick",  weekdays  8:15  a. 
on  WOR  New  York  for  13  weeks  through 
Hill  Adv.,  New  York. 


Joseph  Hershey  McGillvra  Inc. 
National  Representatives 


BROADCASTING    •    Telecasting  I5 


MESSAGE  FROM  HOME 

WKY  Sponsored  Program  Sends 


■Voices  Overseas- 


CHRISTMAS  and  New  Year's 
greetings  from  loved  ones  at  home 
are  being  recorded  for  Oklahoma's 
servicemen  overseas  by  WKY.  Plan 
is  a  project  of  WKY's  Women  Com- 
mandos program,  sponsored  by 
Oklahoma  Natural  Gas  Co.,  and 
directed  and  produced  by  Julie 
Benell.  Arrangements  have  been 
made  with  military  officials  to  have 
the  recordings  flown  to  the  men 
overseas. 

Families  and  friends  of  service- 
men are  invited  weekly  to  the 
broadcasts,  to  luncheon,  and  then 
to  record  their  messages.  Expenses 
are  paid  by  Oklahoma  Natural  Gas 
Co.  As  an  added  feature,  Miss  Be- 
nell will  also  play  recordings  from 
servicemen  to  their  families.  The 
Women  Commandos  program  is 
broadcast  15-minutes  Monday-Fri- 
day, and  will  continue  on  the  air 
as  Women's  World  following  war- 
time duties. 


REVOCATION  ASKED 
FOR  KABCS  PERMIT 

PETITION  asking  the  FCC  to  re- 
voke its  construction  permit  to 
KABC  San  Antonio  and  to  prohibit 
Alamo  Broadcasting  Co.,  licensee, 
from  using  transmitting  and  other 
equipment  acquired  from  CIA,  In- 
dustrial de  Mexico,  S.  A.,  former 
operator  of  XENT  Nuevo  Laredo, 
Mex.,  was  filed  last  week  with  the 
Commission  by  Norman  Baker, 
former  operator  of  KTNT  Musca- 
tine, Iowa,  and  president  of  the 
Mexican  firm. 

Mr.  Baker,  who  served  a  term 
I  following  conviction  on  charges  of 
[using  the  mails  to  defraud,  asked 
the  FCC  to  conduct  hearings  to  de- 
termine whether  the  Alamo  com- 
pany acquired  its  transmitting 
equipment  "in  a  lawful  and  proper 
manner"  and  whether  applicant 
"disclosed  all  pertinent  facts"  to 
the  FCC  in  its  application  to  op- 
erate with  50  kw  on  680  kc  [Broad- 
casting, May  1,  1944;  July  17, 
1944] ;  that  the  hearings  be  con- 
ducted in  Nuevo  Laredo,  Laredo, 
Tex.,  San  Antonio  "or  such  other 
places  as  shall  be  requisite  to  the 
ascertainment  of  all  true  and  per- 
'  tinent  facts." 

The  old  Federal  Radio  Commis- 
sion ordered  KTNT  off  the  air 
some  years  ago  after  complaints 
had  been  made  that  Mr.  Baker  was 
using  his  station  to  promote  a 
"cancer  cure".  He  later  was  con- 
victed in  a  Federal  court  in  Ar- 
kansas on  charge  of  using  the 
mails  to  defraud.  In  his  petition  to 
the  FCC,  the  former  broadcaster 
alleged  that  an  employe  of  XENT 
sold  the  equipment  to  KABC  with- 
out his  knowledge  and  that  of  ma- 
jority stockhilders. 


Response  to  Sponsored  Video 
Greater  Than  to  'Sustaining' 


Miss  Harris 


Larus  Renews 
LARUS  &  BROTHERS  Co.,  Richmond 
(Chelsea  and  Edgeworth  tobacco),  Jan. 
'8  renews  for  52  weeks  "Guy  Lombardo 
&  His  Royal  Canadians"  on  167  ABC 
stations  Tues.  9-9:30  p.m.  Agency:  War- 
wick &  Legler,  N.  Y. 


SPONSORED  television  shows  are 
already  beginning  to  win  greater 
audience  response  than  sustain- 
ing features,  Fran  Harris,  video 
director  for  Ruth- 
hauff  &  Ryan, 
Chicago,  believes. 

T  el  e  v  i  s  i  o  n's 
ability  to  give 
visual  dimension 
to  sound  offers 
unlimited  oppor- 
tunities for  better 
exploitation  of 
"hard  -  to  -  sell" 
products,  she  de- 
clares, and  cites 
as  an  example  a  broadcast  over 
WBKB,  Chicago  television  station, 
for  Acrobat  Shoe  Company,  which 
was  presented  directly  to  Chicago 
schools. 

"Here  the  audience  was  able  to 
see  the  features  pointed  out  in  the 
announcements,  and  the  ability  to 
give  action  to  the  product  itself 
was  particularly  effective,"  she 
said. 

Educational  Field  Open 

"A  field  which  should  attract 
many  sponsors  in  the  near  future 
is  the  educational  program,  which 
not  only  can  be  entertaining,  but 
contribute  information  and  culture. 

"The  widely  accepted  concept  of 
ideal  education— knowledge  which 
an  immature  mind  absorbs  almost 
unconsciously  from  close  contact 
with  a  mature  one  is  being  given 
practical  application  on  many  Chi- 
cago television  shows,  particularly 
those  presented  by  the  Chicago 
Board  of  Education. 

Such  programs  as  The  Battle 
of  the  Books,  Health  Habits, 
The  Air  Age,  Fire  Prevention 
and  other  educational  subjects 
which  were  presented  by  the  Board 
of  Education  all  lend  themselves 
to  a  variety  of  commercial  uses. 

"Insurance  companies,  food  and 
drug  accounts  have  in  television  a 
great  new  field  to  teach  safety, 
better  living,  better  diet  and  a 
multitude  of  other  subjects  which 
need  visual  as  well  as  oral  inter- 
pretation," she  explained. 

Miss  Harris  said  students  who 
view  television  programs  are  en- 
thusiastic in  their  response  to  this 
new  medium,  and  pointed  out  the 
advantages  of  educating  them  as 
wage-earners  of  tomorrow  to  look 
upon  television  as  a  practical  me- 
dium of  advertising. 

"A  recent  series  of  programs 
produced  as  an  experiment  com- 
bined both  education  and  advertis- 
ing," she  continued.  "Sponsored  by 
the  American  Gear  Co.  basketball 
team,  Chicago's  representative  in 
the  National  Basketball  League,  the 
programs  are  presented  in  the 
interest  of  developing  means  for 
creating  better  young  Americans 
through  improved  educational 
channels. 

"All    of    the    Chicago  public 


schools  cooperate  in  the  challeng- 
ing adventure.  The  weekly  telecasts 
are  prepared  by  different  schools, 
with  teachers  and  students  partic- 
ipating. The  Admiral  Radio  Corp. 
has  also  recognized  the  value  of 
television  to  introduce  an  item  with 
a  wide  price  range. 

At  Own  Expense 

"Heretofore  most  commercial 
AM  stations  have  presented  public 
service  programs  at  their  own  ex- 
pense. This  particular  type  of  pro- 
gram has  an  even  greater  advan- 


tage for  commercial  sponsorship  in 
television,"  Miss  Harris  said.' 

She  described  a  recent  broadcast 
of  a  demonstration  of  the  Sister 
Kenny  method  for  treating  infan- 
tile paralysis,  And  They  Shall 
Walk  as  a  type  of  educational 
program  that  attains  its  greatest 
effectiveness  through  television. 

"We  at  Ruthrauff  &  Ryan  feel 
that  the  opportunities  for  expand- 
ing markets  as  well  as  educating 
great  numbers  nf  people  through 
television  are  unlimited,"  said  Miss 
Harris.  "The  time  is  not  too  far  off 
when  commercial  sponsorship  will 
make  possible  programs  which  can- 
not be  produced  on  the  limited 
budgets  of  the  television  stations 
themselves." 


The  C.E.lP^ 
was  "on  the  nose" 


The  Committee  for  Economic  Devel- 
opment said  that  post-war  employment 
in  the  South  Bend  area  would  be 
122% — as  compared  with  1940. 

As  this  city  swings  into  its  mighty 
job  of  turning  out  peace-time  products 
— to  fill  its  tremendous  backlogs  of 
orders  —  it's  easy  to  see  that  the 
C.E.D.  was  correct!  Employment  is 
already  hitting  the  level  predicted, 
and  going  UP. 

The  "Hooperating"  of  WSBT  is  figure 
magic,  too!  It  simply  fascinates  us — 
so  much  that  we'd  like  everyone  to 
see  it.  Shall  we  mail  you  a  copy? 


COLUMBIA 
NETWORK 


SOUTH  BEND 


Paul  H.  Raymer  Co.,  National  Representatives 


960  KC 
1000  WATTS 


BROADCASTING    •  Telecasting 


December  24,  1945    •    Page  61 


Mackay  Proposes  Press 
Messages   at  Low  Cost 

A  COMMUNICATIONS  service  to 
supply  U.  S.  news  to  the  rest  of 
the  world  at  the  lowest  costs  in 
communications  history  will  be  be- 
gun by  Mackay  Radio  and  Tele- 
graph Co.,  if  FCC  approval  is  ob- 
tained. Mackay  filed  application 
with  the  FCC  last  week  to  estab- 
lish rates  of  approximately  one- 
third  cent  per  word  on  the  new 
service. 

From  Mackay's  high-power 
transmitters  in  New  York  and  San 
Francisco  the  company  proposes 
to  blanket  the  world  with  U.  S. 
news  for  simultaneous  reception  at 
authorized  press  receiving  points. 
Booster  stations  in  Europe  and  Pa- 
cific areas  would  insure  adequate 
radio  reception  of  American  news 
in  remote  countries  at  all  times. 


NETS  FEATURE  HOLIDAY  PROGRAMS 

Spirit  of  Thankfulness  Marks  First  Peace 
 -Observance  of  Christmas  


$1,000,000  Pen  Plan 

REYNOLDS  INTERNATIONAL 
Pen  Co.,  New  York  (two  year 
pen),  plans  to  allocate  $1,000,000 
for  promotion  in  1946  according  to 
Chicago  office  of  Maxon  Inc., 
agency  appointed  to  handle  ac- 
count. 


KOOS  Renovates 
STUDIOS  and  executive  offices  of  KOOS 
Coos  Bay,  Ore.,  located  in  the  Hall 
Bldg.,  are  undergoing  complete  renova- 
tion under  direction  of  Hal  Shade, 
manager.  In  addition  to  revamping  of 
studios  and  office  space,  plans  call  for 
enlarged  and  new  program  department. 
New  technical  equipment  is  included. 


FIRST  peacetime  Christmas  in 
five  years  will  be  observed  by  net- 
works and  local  stations  by  a  domi- 
nant mood  of  joy  and  thanksgiv- 
ing, although  program  schedules 
will  not  differ  in  any  marked  de- 
gree from  wartime  observance. 

Spokesmen  for  networks  and 
local  New  York  stations  report  that 
a  definite  increase  in  musical  pro- 
grams and  domestic  pickups  this 
year  denotes  the  only  difference  in 
radio's  peacetime  observance  of  the 
holiday. 

In  contrast  to  famous  choral 
groups  featured  on  special  pro- 
grams, Prudential  Insurance  Co., 
sponsor  of  The  Family  Hour  on 
CBS,  presented  a  100-voice  chorus 
of  its  employes  in  special  Christ- 
mas music  broadcast  on  Dec.  23, 
and  WHN  New  York  featured  500 
orphan  children  in  a  community 
sing  Dec.  22  from  the  Hotel  Edi- 
son, New  York.  Two  children's 
holiday  parties  were  broadcast  on 
ABC  on  Dec.  21  and  22,  from 
Hollywood  and  Washington,  D.  C. 
The  Washington  program,  Interna- 
tional Children's  Christmas  Party, 
is  an  annual  event. 

Dramatizations  of  the  Nativity 
and   Christmas  portraits   will  be 


Serving 
The  Third  Largest  Market 
in  the 
Fourth  Richest  State 

• 

WCOL 

COLUMBUS 
The  Listening  Habit  of  Central  Ohio 


Represented  by 
THE  HEADLEY-REED  CO. 


featured  on  all  networks  and  sta- 
tions. Dickens'  Scrooge  will  be  por- 
trayed by  artists  varying  from 
Lionel  Barrymore's  famous  char- 
acterization on  the  CBS  Noxema 
Chemical  Co.  Mayor  of  the  Town 
(Dec.  23)  to  the  American  Negro 
Theatre  players'  presentation  of 
Scrooge  on  WNEW  New  York 
(Dec.  23). 

Onetime  commercial  programs  on 
Christmas  day  will  include  Elgin 
National  Watch  Co.'s  annual  two- 
hour  variety  program  on  CBS, 
titled  Two  Hours  of  Stars,  featur- 
ing top-flight  radio  and  motion  pic- 
ture artists;  Ronson  Art  Metal 
Works'  half-hour  music  and  dra- 
matic program,  Christmas  Musi- 
cade  on  CBS,  first  in  a  series  of 
annual  broadcasts,  and  a  special 
one-hour  program  of  Christmas 
music  on  NBC  4-5  p.m.,  sponsored 
by  Cummer  Co.  and  Charles  H. 
Phillips  Chemical  Co.,  in  place  of 
daytime  serials  usually  heard  at 
that  time. 

Church  services  of  all  denomina- 
tions will  be  broadcast,  including 
special  masses  and  choirs,  and  the 
annual  Mutual  broadcast  of  Pon- 
tifical High  Mass  from  St.  Pat- 
rick's Cathedral,  New  York,  on 
Christmas  Eve. 

Mutual  inaugurated  a  new  pro- 
gram idea  Dec.  18  with  a  two-way 
choral  and  greetings  exchange  be- 
tween members  of  the  U.  S.  Con- 
gress and  the  British  Parliament. 

Military  Pickups 

GI  pickups  from  overseas  still 
hold  a  prominent  place  in  network 
programs  this  year,  with  broad- 
casts emphasizing  the  GIs'  manner 
of  celebrating  the  holiday  as  mem- 
bers of  the  Army  of  Occupation. 
On  Dec.  22,  NBC  featured  a  pick- 
up from  a  returning  troop  ship. 

ABC  has  pickups  planned  from 
Paris,  Berlin,  Munich,  and  Switzer- 
land; Mutual  is  presenting  a  spe- 
cial broadcast  from  Tokyo  Dec.  24 
with  members  of  the  9th  Division 
participating  in  a  dramatization  of 
the  Nativity  story  for  their  fami- 
lies at  home,  and  including  mes- 
sages for  the  hope  of  peace  by  Gen- 
erals Eisenhower,  MacArthur  and 
McNarney,  and  Admiral  Nimitz. 

Mutual  on  Christmas  will  have 
man-on-the-street  interviews  with 
policemen,  telephone  operators,  bus 
drivers,  and  others  engaged  in 
work  that  keeps  them  on  the  job 
on  the  holiday.  Another  Mutual 
idea  was  the  presentation  of  six 
leading  New  York  department 
store  Santas  as  guest  contestants 
on  Helbros  Watch  Co.'s  Quick  as 
a  Flash  program  Dec.  23. 

Standard  Oil  Co.  (New  Jersey) 
will  sponsor  an  hour  broadcast  on 
Mutual  Christmas  day  with  a 
70,000-mile  radio  and  shortwave 
hookup  between  America  and  seven 
overseas  points,  designed  to  bring 


an  exchange  of  greetings  between 
members  of  the  armed  forces  and 
their  families  in  this  country. 

The  speech  of  President  Truman 
Dec.  24,  5-5:30  p.m.,  when  he  lights 
the  national  Christmas  tree  on  the 
White  House  grounds,  and  that  of 
King  George  VI  to  the  British  Em- 
pire on  Christmas  day  will  be 
broadcast  to  the  world. 


Pigeon's  Progress 

SOMETHING  NEW  —  or 
something  old — in  communi- 
cations strolled  casually  into 
Broadcasting's  Washington 
office  last  Tuesday.  It  was  a 
Western  Union  boy  with  a 
disinterested  pigeon  perched 
on  his  shoulder.  As  it  was  a 
carrier  pigeon,  we  asked  if 
the  bird  was  carrying  the 
message  or  the  messenger. 
The  explanation  was  simple, 
if  not  enlightening,  "He  was 
walking  up  F  Street,  and  so 
was  I,  so  he  got  on  my 
shoulder."  The  pigeon  had  no 
comment. 


Gen.  Collins  Appointed 
Army  Information  Head 

LT.  GEN.  J.  LAWTON  COLLINS 
last  week  was  appointed  to  succeed 
Maj.  Gen.  Alexander  D.  Surles  as 
director  of  information  for  the  War 
Dept.  Gen.  Surles,  who  has  been 
director  since  August  1941,  has 
been  assigned  to  special  duty  with 
the  office  of  the  Chief  of  Staff. 

Gen.  Collins  has  served  as  Chief 
of  Staff  of  Army  Ground  Forces 
since  late  August,  after  his  return 
from  ETO  where  he  was  com- 
mander of  the  77th  Corps  through- 
out the  invasion  and  the  drive 
across  the  Continent.  He  holds  the 
Distinguished  Service  Medal  with 
two  Oak  Leaf  Clusters,  Silver  Star 
with  Oak  Leaf  Cluster,  Legion  of 
Merit,  Bronze  Star,  and  English, 
French  and  Russian  decoration. 


Opinion  Poll 

THE  U.  S.  is  overwhelmingly  opposed 
to  military  training  according  to  analy- 
sis of  unsolicited  letter  received  by 
"America's  Town  Meeting"  following 
recent  broadcast  on  this  subject.  George 
V.  Denny  Jr.,  moderator,  reported  that 
89%  opposed  military  training.  Mail  in- 
cluded letter  from  high  school  and  col- 
lege students. 


***** 


In  the  old  days  they  fired  a 
gun  from  The  Citadel  in 
Halifax,  Nova  Scotia,  to  tell 
the  time. 

— • — 

Today  the  population  listens 
to  CHNS  for  the  time. 

NOTE:  They  Still  Fire  the  Gun 
Keeping  Up  the  Old  Traditions! 

Traditions,    However,    Don't  Get 
Much  Business. 
CHNS  DOES— Try  It. 


Page  62    •    December  24,  1945 


BROADCASTING    •  Telecasting 


The  New  TEMCO 

High  Fidelity 


FM  Broadcast 

TRANSMITTER 


T'l 


MODEL  250  BCF     88-108  MEGACYCLES 

TEMCO  proudly  presents  this  outstanding  achievement  in  FM  engineer- 
ing— the  result  of  10  years  of  pioneering  in  custom-built,  superlative 
communication  equipment. 

HIGHLIGHTS  OF  THE  TEMCO  250  BCF 

♦  Normal  rated  output  power  250 
watts.  Maximum  rated  output 
power  375  watts. 

♦  Continuous  monitoring  of  the  car- 
rier frequency  by  a  center  fre- 
quency deviation  meter  calibrated 
directly  in  cycles. 

♦  An  exciter  unit — heart  of  the 


vanced  concept  which  maintains  a 
high  degree  of  center  frequency 
stabilization  without  introduction 
of  distortion. 

Peak  efficiency  and  great  de- 
pendability are  obtained  by  the 
use  of  new  miniature  V-H-F  tubes 
in  the  exciter. 


transmitter — characterized  by  tun- 
ing simplicity  accomplished  by  em- 
ploying only  4  stages  to  raise  the 
primary  oscillator  frequency  to  the 
carrier  frequency. 

•  A  new  circuit  of  technically  ad- 

*A  limited  quantity  of  the  TEMCO  Model  250  BCF  will  be  available  for 
January  delivery.  Orders  will  be  filled  in  rotation  as  received.  ACT  NOW. 
Place  your  order  at  once. 

NOW  ON  DISPLAY  FOR  YOUR  INSPECTION. 

Phone  or  wire  for  an  appointment. 


•  Improved  design  in  the  IPA  and 
PA  stages  eliminating  tank  radia- 
tion, feedback,  radio  frequency 
and  high  voltage  potentials  from 
the  tank  circuits  and  transmitter 
frame. 


RADIO  COMMUNICATION  EQUIPMENT 
TRANSMITTER  EQUIPMENT  MFG.  CO.,  INC. 

345  Hudson  Street,  New  York  14,  N.  Y. 


(ROADCASTING    •  Telecasting 


December  24,  1945    •    Page  63 


Spohsors  ^ 


LOMA  LINDA  FOOD  Co.,  Arlington, 
Cal.  (Ruskets  breakfast  food),  Jan.  7 
starts  sponsoring  "Burrltt  Wheeler — 
Commentary",  three  times  per  week  on 
10  CBS  Pacific  stations.  Packaged  by 
Fletcher  Wiley  Productions,  quarter- 
hour  series  Is  also  sponsored  twice- 
weekly  by  Wllco  Co.,  Los  Angeles  (Bif 
insecticide,  Clearex  glass),  on  same  sta- 
tion list.  Contracts  are  for  52  weeks. 
Elwood  J.  Robinson  Adv.,  Los  Angeles, 
services  both  accounts. 
PARAMOUNT  PICTURES  Inc.,  Holly- 
wood, Dec.  24  starts  sponsoring  sched- 
ule of  10  spot  announcements  weekly 
on  KMPC  Hollywood.  Contract  is  for  52 
weeks.  Buchanan  &  Co.,  Los  Angeles, 
has  account. 

GRACE  BROS.,  Santa  Rosa,  Cal.  (G.  B. 
beer),  Dec.  30  starts  for  52  weeks  spon- 
soring weekly  quarter-hour  chatter  pro- 
gram featuring  Herb  Caen,  San  Fran- 
cisco Chronicle  columnist,  on  KPO  San 
Francisco.  Other  West  Coast  radio  is 
planned.  Agency  is  Garfield  &  Guild, 
San  Francisco. 

B.  F.  TRAPPEY'S  SONS,  New  York  (de- 
hydrated sliced  sweet  potatoes),  Feb.  5 
starts  sponsoring  twice-weekly  half- 
hour  program  on  KHJ  Hollywood.  Con- 
tract is  for  26  weeks.  Samuel  C.  Croot 
Co.,  New  York,  has  account. 
FREDERIC  W.  ZIV  Co.,  Cincinnati,  has 
acquired  eight  new  local  sponsors  for 
transcribed  quarter-hour  series  "Sin- 
cerely Kenny  Baker." 

EMERSON  DRUG  Co.,  Baltimore,  spon- 
sor of  "Vox  Pop"  on  CBS  for  Bromo 
Seltzer,  will  drop  program  May  1.  Agen- 
cy for  Emerson  Drug  is  McCann-Erick- 
son,  New  York. 

FRANKLIN  RESEARCH  Co.,  Philadel- 
phia (waxes,  polishes),  has  named  Gold- 
man &  Gross,  Chicago,  to  handle  ac- 
count of  consumer  package  division. 
SUNSET  OIL  Co.,  Los  Angeles  (pe- 
troleum products),  in  addition  to  "Ray- 
mond Swing — Commentator"  on  KECA 
Hollywood  and  KFMB  San  Diego,  Dec. 
13  started  using  30  spot  announcements 
weekly  on  KJBS  San  Francisco  and 
KROW  Oakland.  Firm  on  Jan.  7  starts 


sponsoring  Raymond  Swing  five  times 
weekly  on  KEX  Portland.  Agency  is 
Hillman-Shane-Breyer,  Los  Angeles. 
SEARS  ROEBUCK  &  Co.,  Los  Angeles 
(institutional),  Dec.  25  starts  for  30 
days  or  more  using  spot  announcement 
schedule  on  KECA  KHJ  KNX  KFI 
KFWB  and  will  add  other  stations  to 
list.  Agency  is  The  Mayers  Co.,  Los 
Angeles. 

LOS  ANGELES  FEDERAL  SAVINGS  & 
LOAN  ASSN.,  Los  Angeles,  In  a  10  day 
campaign  during  re-investment  period, 
on  Dec.  27  starts  varied  spot  announce- 
ment schedule  on  KFAC  KHJ  KFOX 
KFVD.  Agency  is  Darwin  H.  Clark  Adv., 
Los  Angeles. 

STEVE  EDWARDS,  former  publicity  di- 
rector of  Republic  Pictures  Corp.,  New 
York,  has  been  appointed  director  of 
advertising  and  publicity. 
FLORENTINE  GARDENS,  Los  Angeles 
(night  club),  on  Dec.  19  started  spon- 
soring five-weekly  quarter-hour  remote 
broadcast  of  Carlos  Molina  and  orches- 
tra from  restaurant  on  KECA  Holly- 
wood. Contract  is  for  13  weeks.  Agency 
is  Ted  Factor  Adv.,  Hollywood. 
LEKTROLITE  Corp.,  New  York  (ciga- 
rette lighters),  Dec.  8  started  "John 
Harrington— Sports"  on  WBBM  Chicago, 
Saturday  5:15-5:30  p.m.  (CST).  Agency 
is  Hirshon-Garfleld,  New  York. 
WILSON  SPORTING  GOODS  Co.,  Chi- 
cago, sponsored  on  American  football 
game  between  Washington  Redskins 
and  Cleveland  Rams  played  at  Cleve- 
land Dec.  16.  Agency  is  U.  S.  Advertis- 
ing Corp.,  Chicago. 

ARMY    RECRUITING    SERVICE,  New 

York,  Dec.  29  will  sponsor  on  Mutual 
annual  Blue-Gray  football  game  at 
Cramton  Bowl,  Montgomery,  Ala.  Play- 
by-play  description  will  be  broadcast  by 
Russ  Hodges  and  Tom  Slater.  Agency 
is  N.  W.  Ayer  &  Son,  New  York. 
VAN  RAALTE  Co.,  New  York,  sponsor 
of  "Breakfast  with  Dorothy  and  Dick" 
and  "Brunch  with  Dorothy  and  Dick" 
on  WOR  New  York,  has  announced  102 
winners  of  nylons  In  contest  conducted 
on  programs   to   find   name   for  new 


this  is 


WOOD 


20th  YEAR 


STATION 


Chattanooga 


CBS 


5,000  WATTS 
PAUL  H.  RA  YMER  COMPANY       DAY  AND  mGHT 

NA  TIONAL  REPRESENTA  TIVES 


Van  Raalte  nylons.  Agency  is  Amos  Par- 
rish  &  Co.,  New  York. 
SEARS  ROEBUCK  Co.,  Olean,  N.  Y.. 
Dec.  12  started  sponsorship  for  52  weeks 
of  Martin '  Agronsky,  American  co-oper- 
ative show,  Wed.-Thurs.-Fri.  8-8:15  a.m. 
on  WHDL  Olean.  Local  stores  of  Sears 
also  sponsor  show  on  WOLS  Florence. 
S.  C,  and  WGCM  Gulfport,  Miss. 
LABICHE  CLOTHING  Store,  New  Or- 
leans, Is  sponsoring  quarter-hour  tran- 
scribed "Easy  Aces"  series  five-weekly 
on  WWL  New  Orleans.  Agency  is  Mel 
Washburn  Adv. 

AGNEW-SURPASS  SHOE  STORES, 
Brantford,  Ont.  (chain),  has  appointed 
Ronalds  Adv.,  Toronto,  to  handle  ac- 
count. 

REO  MOTOR  Co.  of  Canada,  Toronto, 
has  appointed  McKlm  Adv.,  Toronto,  as 
agency. 

KELLOGG  Co.  of  Canada,  London,  Ont. 
(cereals),  has  appointed  A.  M.  SUM- 
MERS as  advertising  and  promotion , 
manager.  Summers  was  formerly  with 
Sterling  Products,  Windsor,  Ont. 

HOME  OIL  DISTRIBUTORS,  Vancouver 
(gasoline  and  oil),  has  started  hockey 
broadcasts  on  CKMO  Vancouver.  Ac- 
count placed  by  MacLaren  Adv.,  Van- 
couver. 

IMPERIAL  TOBACCO  Co.,  Montreal, 
has  started  six  daily  announcements 
five  days  weekly  on  a  number  of  Ca- 
nadian stations.  Agency  is  Whitehall 
Broadcasting,  Montreal. 

DAWES    BLACK    HORSE  BREWERY, 

Montreal,  has  started  "Singin'  Sam" 
six  days  weekly  on  CJAD  Montreal. 
Agency  is  Stevenson  &  Scott,  Montreal. 

N.  W.  HOPKINS,  director  of  public  re- 
lations for  Continental  Motors  Corp. 
since  1942,  has  been  appointed  adver- 
tising director  of  the  company.  He  for- 
merly had  been  with  Campbell-Ewald 
Co. 

PRC  PICTURES  Inc.,  New  York,  has  ap- 
pointed Buchanan  &  Co.,  New  York,  to 
handle  advertising  campaign.  Company 
uses  spot  announcements  throughout 
country. 

JOSEPH  A.  DANILEK,  former  manager 
of  Tussy  Cosmetiques,  comptroller  and 
general  manager  of  Elizabeth  Arden, 
and  comptroller  of  Helena  Rubenstein 
Inc.,  has  been  appointed  sales  man- 
ager of  Affiliated  Products,  New  York, 
cosmetic  division  of  American  Home 
Products. 

JACK  SHAW,  AAF  veteran  with  44 
months'  service  who  has  handled  sports- 
casts  of  Portland  and  San  Francisco 
football  games  this  season  for  Associ- 
ated division  of  Tide  Water  Associated 
Oil  Co.,  has  been  appointed  director  of 
publicity  for  Tide  Water  Associated  Oil. 
He  will  work  with  HAROLD  R.  DEAL, 
manager  of  advertising  and  sales  pro- 
motion. 


Renewal  Accounts 

J.  B.  WILLIAMS  Co.,  Glastonbury, 
Conn.  (Williams  shaving  cream),  Jan.  6 
renews  for  52  weeks  "William  L.  Shirer 
and  the  News"  on  full  CBS  network, 
Sun.  5:45-6  p.m.  Agency:  J.  Walter 
Thompson  Co.,  N.  Y. 

EVERSHARP  Inc.,  Chicago  (pens,  pen- 
cils), Jan.  2  renews  for  52  weeks 
"Maisie"  on  full  CBS  network,  Wed. 
9:30-10  p.m.  Agency:  Biow  Co.,  N.  Y. 
J  OHNS-MANVILLE  Corp.,  New  York 
(insulating  products),  Dec.  24  renews 
for  52  weeks  "Bill  Henry  and  the  News" 
on  62  CBS  stations,  Mon.-Fri.  8:55-9 
p.m.  Agency:  J.  Walter  Thompson  Co.. 
N.  Y. 

STERLING  DRUG  Inc.,  New  York 
(Ironized  Yeast),  Jan.  1  renews  for  52 
weeks  "Big  Town"  on  full  CBS  net- 
work, Tues.  8-8:30  p.m.  Agency:  Pedlar 
&  Ryan,  N.  Y. 

KELLOGG  Co.,  Battle  Creek  (breakfast 
food),  Dec.  31  renews  for  52  weeks 
"Breakfast  In  Hollywood"  on  ABC, 
Mon.-Fri.  11:15-11:30  a.m.  Agency:  Ken- 
yon  &  Eckhardt,  N.  Y. 

SEALTEST  Inc.,  New  York  (milk,  ice 
cream),  Jan.  3  renews  for  52  weeks  "Jack 
Haley  Show"  on  NBC  stations  Thurs. 
9:30-10  p.m.  (EST).  Agency:  McKee  & 
Albright,  Philadelphia. 

LEVER  BROS.,  Cambridge,  Mass.  (Life- 
buoy soap),  Jan.  3  renews  for  52  weeks 
"Bob  Burns  Show",  7:30-8  p.m.  (EST), 
with  West  Coast  repeat  6:30-7  p.m. 
(PST).    Agency:    Ruthrauff    &  Ryan. 


COLGATE-PALMOLIVE-PEET  Co..  To- 
ronto (Palmolive  soap,  Colgate  tooth- 
paste, Halo  shampoo),  renews  on  Jan.  1 
"Les  Joyeux  Troubadours"  on  5  CBC 
French  network  stations  Mon.-Fri. 
11:30  a.m. -12  noon;  for  Cashmere  Bou- 
quet products  firm  renews  on  Jan.  1 
"La  Mine  d'Or"  on  4  CBC  French  net- 
work stations  Tues.  8:30-9  p.m.  Agency: 
Spitzer  &  Mills,  Toronto. 
CARNATION  Co.,  Toronto  (Carnation 
Milk),  renews  on  Jan.  7  for  year  "Con- 
tented Hour"  on  29  CBC  Dominion  net- 
work stations  Mon.  10-10:30  p.m.;  and 
on  Jan.  1  renews  for  one  year  "Le 
Quart  d'Heure  de  Detente"  on  7  CBC 
French  network  stations  Tues.  and 
Thurs.  10:45-11  a.m.  Agency:  Baker 
Adv.,  Toronto. 

KRAFT  CHEESE  Co.,  Toronto,  Jan.  3 
renews  to  July  18  "Kraft  Music  Hall" 
on  27  CBC  Trans-Canada  network  sta- 
tions Thurs.  9-9:30  p.m.  Agency:  J. 
Walter  Thompson  Co.,  Toronto. 
LEVER  BROS.,  Toronto  (Lux),  Dec.  31 
renews  for  one  year  "Lux  Radio  The- 
atre" on  25  CBC  Trans-Canada  network 
stations  Mon.  9-10  p.m.  Agency:  J. 
Walter  Thompson  Co.,  Toronto. 
CAMPBELL  SOUP  Co.  Ltd.,  New  To- 
ronto, Jan.  1  renews  for  one  year 
"Jeunesse  Doree"  on  3  CBC  French  net- 
work stations  Mon.-Fri.  12-12:15  p.m. 
Agency:  Cockfield  Brown  &  Co..  To- 
ronto. 

LEVER  BROS.,  Toronto  (Sunlight  soap), 
Jan.  1  renews  "Tante  Lucy"  on  5  CBC 
French  network  stations  Mon.-Fri.  1:30- 
1:45  p.m.  Agency:  J.  Walter  Thomp- 
son Co..  Toronto. 

LEVER  BROS.,  Cambridge,  Mass.  (Rin- 
so),  Jan.  1  renews  for  52  weeks  "Amos 
'n'  Andy"  on  NBC  stations  Tues.  9-9:30 
p.m.  (EST).  Agency:  Ruthrauff  &  Ryan, 

N.  Y. 

NATIONAL  BISCUIT  Co.,  New  York, 
Feb.  18  renews  for  52  weeks  "Rex  Miller 
— News",  on  39  Don  Lee  Pacific  stations 
Mon.-Fri.  4:15-4:30  p.m.  (PST).  Agency: 
Botsford,  Constantine  &  Gardner,  San 
Francisco. 

PUREX  Co.,  Los  Angeles,  Dec.  16  re- 
newed for  52  weeks  "Rex  Miller — News", 
on  39  Don  Lee  Pacific  stations  Sun 
9:15-9:30  p.m.  (PST).  Agency:  Foote. 
Cone  &  Belding,  Los  Angeles. 
CANADIAN  MARCONI  Co.,  Montreal 
(receivers^  tubes),  Jan.  6  renews  "Star- 
dust Serenade"  on  37  CBC  Trans-Can- 
ada and  French  network  stations  Sun. 
7:30-8  p.m.  Agency:  Cockfield  Brown  & 
Co..  Montreal. 

Net  Change 

BEKIN'S  VAN  &  STORAGE  Co.,  Los 
Angeles,  Jan.  6  expands  "Remember 
Hour"  on  6  ABC  Cal.  stations  to  10  ABC 
Pacific  stations  and  shifts  from  Sun, 
11:30-12  noon  (PST)  to  Sun.  4:30-5  p.m. 
Agency:  Brooks  Adv.,  Los  Angeles. 


Yankee  Entertains 
YANKEE  Network  "Thanks  to  America" 
program  entertained  300  hospitalized 
veterans  Dec.  18  at  Boston  Ad  Club. 
Party  luncheon  was  held  at  Hotel  Stat- 
ler.  Yankee  "Quiz  of  Two  Cities"  ap- 
peared before  wounded  veterans  Dec.  22 
at  Camp  Edwards,  Cape  Cod. 

Tax  Free  Sets 
BRITAIN'S  Secretary  of  the  Treasury 
Chancellor  of  the  Exchequer  Hugh  Dal- 
ton,  has  stated  he  plans  to  effect  if  pos- 
sible elimination  of  the  purchase  tax 
on  radio  receiving  sets  intended  for 
the  blind.  New  1946  sets  rated  at  15 
pounds  or  $60  have  purchase  tax 
about  $14. 


WFMJ 


|  The  Rich  Mahoning  Valley 


2 


Ohio's  Third  Market  at  less  cost — affili- 
ate of  the  American  Network. 

Ask  HEADLEVREED 


WFMJ 

YOUNGSTOWN,  OHIO 


Page  64    •    December  24,  1945 


BROADCASTING    •  Telecasting 


1 


K 


Are  U.  S.  Advertisers  Ready 
For    10,000,000  Customers? 


ROBERT  HAYDON  JONES,  partner  and  administrative  head,  Alley  & 
Richards  Co.  Boston  office,  was  honor  guest  at  agency's  party  in  Ritz- 
Carlton  Hotel,  Boston.  Guests  included  (1  to  r):  Mr.  Jones;  A.  N.  Arm- 
strong Jr.,  WCOP  Boston  general  manager;  George  Steffy,  vice  presi- 
dent, Yankee  Network;  Roy  H.  Marks,  WEEI  Boston  local  sales  man- 
ager; Marjorie  Carter,  NBC  Spot  Sales;  M.  L.  Tyler,  New  York 
Herald-Tribune  and  WOR  New  York;  Elmer  Kettel,  NBC  Spot  Sales. 


By  LEO  M.  FREMONT 
MORE  THAN  10,000,000  service- 
men and  servicewomen  are  return- 
ing to  the  ranks  of  the  nation's 
consumers.  These  people  have  been 
away  from  advertising,  sales  mes- 
sages and  radio  commercials  from 
Dne  to  five  years.  Few  advertisers 
nay  recognize  the  fact  that  their 
advertising  can  be  doubly  potent 
if  it  falls  in  line  with  the  thoughts 
and  desires  of  these  10,000,000 
lew  consumers. 

When  the  soldier  gets  his  dis- 
harge  he's  a  "free"  man.  No  sol- 
Idier  will  ever  want  to  be  "talked 
down"  to.  He  won't  want  his  think- 
ing created  for  him;  he'll  want  to 
do  his  own  planning.  Our  commer- 
cials in  radio  must  recognize  the 
inaturity  which  men  have  gained 
while  in  the  Army. 

Be  aware  of  the  fact  that  "in- 
stinctive desires"  in  the  average 
veteran  have  not  changed.  He 
still  wants  a  home,  a  wife  and  a 
family — he  wants  a  steady  job,  a 
car  in  the  garage  and  as  many  of 
the  comforts  of  life  as  he  can  ob- 
tain. But  he  has  been  away  from 
these  things  for  so  long;  he  has 
been  under  duress  and  strain;  his 
emotions  have  run  the  gamut  so 
often,  that  his  response  to  "certain 
appeals"  clearly  points  to  the  fact 


'He  shouldn't  have  cancelled  his 
broadcast  dver  WFDF  Flint" 


that  these  appeals  will  have  to  be 
changed  because  he  himself  has 
changed. 

The  change  will  be  temporary 
for  most;  it  may  extend  years  for 
the  man  who  has  been  wounded, 
or  who  has  become  emotionally  un- 
stable. 

Generally  speaking,  habits  of  the 
average  returning  veteran  are 
pretty  much  the  same.  However, 
there  are  some  interesting  excep- 
tions, as  related  to  advertising. 

In  1942  and  1943  there  was  a 
flood  of  the  so-called  "less  popular" 
brands  of  cigarettes  coming  to  the 
men  overseas.  Today,  the  dislike 
for  these  brands  is  almost  uni- 
versal. There  is  a  strong  possibil- 
ity that  this  dislike  will  carry  over 
into  civilian  buying  habits.  But 
smart  advertising  copy  should  be 
able  to  cash  in  on  the  fact  that 
these  so-called  "less  popular" 
brands  were  there  first  when  they 
counted  most,  without  actually 
saying  so. 

That  "Meat  Product" 

Then  there  is  the  case  of  a  well- 
„known  meat  product,  which  has 
become  the  soldier's  word  for  all 
similar  meat  products.  It  would  be 
an  unwise  assumption  on  the  part 
of  the  packer  to  trade  on  the  use 
of  its  product  during  the  war  by 
the  Army. 

The  soldier  has  gone  without  so 
much,  so  often — that  his  sense  of 
preferring  the  "better"  things,  the 
things  that  give  him  more  for  his 
time,  effort  and  money,  will  become 
a  part  of  him.  When  these  individ- 
uals start  working  for  a  regular 
salary  again,  they  may  become 
budget-conscious  —  not  budgeting 
for  necessities,  but  budgeting  so 
they  can  have  more  luxuries — com- 
forts he's  been  looking  forward  to. 

More  than  ever  he  wants  truth 
in  advertising.  He  will  demand 
everything  be  served  up  to  him 
on  an  impartial  platter.  He  is  prej- 
udiced against  inferior  products 
he  has  seen  and  used  in  Europe, 
bad  plumbing,  typewriters  inferior 
to  ours.   The  veteran  has  found 


that  American-made  products  are 
superior  in  every  way. 

When  he  starts  out  to  buy  he'll 
be  looking  for  products,  accessories, 
etc.,  that  were  on  the  market  when 
he  left  home.  But  they  won't  all  be 
there.  Advertising  should  step  in 
now  and  teach  the  veteran  that  the 
new  things  developed  by  industry 
and  manufacturers  during  the  war 
years  are  actually  better.  He  will 
be  definitely  unfamiliar  with  the 
new  products  that  research  has  de- 
veloped; he  won't  know  that  the 
substitutes  now  give  him  more  for 
his  money. 

Gadget  Conscious 

The  Army,  with  its  hundreds  of 
new  time-saving  gadgets,  has 
made  the  veteran  gadget-conscious. 
The  walkie-talkie,  wire  and  film  re- 
corders— many  new  ideas  and  new 
ways  of  doing  things  have  been  de- 
veloped in  the  automotive  field,  the 
shoe  industry — these  "new"  things 
must  be  pointed  up  and  explained 
to  him.  He'll  be  looking  for  the 
shorter,  more  economical  way. 

It's  no  secret  that  86%  of  the 
money  paid  to-  soldiers  in  the 
European  theater  of  operations  is 
sent  back  home,  in  the  form  of 
War  Bonds,  allotments  and  insur- 
ance. The  veteran  has  definitely  be- 
come savings-conscious.  There  is  a 
tremendous  opportunity  here  for 
banks  and  savings  institutions  and 
insurance  companies. 

Without  exception,  when  it 
comes  to  food  and  drink,  the  one 
thing   the   American    soldier  has 


LEO  FREMONT  joined  the  Army 
in  March  1942,  when  he  left  his  job 
as  publicity  and  promotion  direc- 
tor for  the  Arrowhead  Network, 
Duluth  (WEBC  WMFG  WHLB 
WEAU).  At  22  he  was  probably 
one  of  the  youngest  regional  net- 
work promotion  managers  in  the 
country.  His  last  Army  duty  before 
release  last  month  was  directing 
program  department's  "commer- 
cial" section  of  the  Paris  office  of 
American  Forces  Network,  pro- 
moting GI  spot  campaigns. 

missed  most  overseas  is  milk.  The 
Army  has  provided  ice  cream  of  a 
sort  overseas  in  recent  months, 
but  it's  nothing  to  compare  with 
the  rich  American-made  product. 
All  dairy  products  are  on  the  vet- 
eran's list  of  things  he  wants.  Good 
advertising  will  pay  off  for  the 
smart  dairyman. 

The  shedding  of  the  uniform,  be 
it  Army,  Navy,  Marine,  Coast 
Guard  or  Merchant  sailor,  will  be 
a  great  day  in  the  lives  of  millions 
of  veterans.  Men  will  be  heading 
for  new  suits,  new  shoes,  white 
shirts  and  colorful  neckties.  Serv- 
icewomen will  be  spending  millions 
of  dollars  refurnishing  their  ward- 
robes. It  all  points  to  more  sales 
for  stores  of  this  type — and  the 
cream  of  those  sales  will  fall  to 
the  advertiser  who  slants  his  copy 
in  the  right  direction. 

The  emphasis  cannot  be  placed 
(Continued  on  page  82) 


winged 
words 


1 


The  further  they  fly, 
the  feebler  they  become 
.  .  fifty  miles  may  make 
them  strangers  .  .  .  close  to 
home  they're  robust  and 
welcome.  Radio  has  its  local 
loyalties,  too.  People  in  Canton,  Ohio  listen  more 
to  WHBC  . . .  this  area's  clearest  signal ...  a  strong, 
friendly  voice  for  your  sales  story.  WHBC  can 
help  you  tap  this  286  million  dollar  market  .  .  . 
59th  in  U.  S.  metropolitan  tabula- 
tions. Come  in  .  .  .  WHBC,  Can- 
ton calling  .  .  .  come  in  AND 
SELL!  Represented  nationally 
by  BURN- SMITH  CO..  Inc. 


1000  WATTS 


CANTON 


FILL  TIME 


SINGLE  STATION  MARKET 

IN  THE  48  STATES  ! 


MUTUAL  NETWORK 


IROADCASTING    •  Telecasting 


December  24,  1945    •    Page  65 


BALTIMORE'S 


Vital  Cavity  Magnetron  Tube's 
History  Described  by  Raytheon 


c 


MUTUAL  BROADCASTING  SYSTEM 


JOHN  ELMER 

President 


GEORGE  H.  ROEDER 
General  Manager 


FREE  &  PETERS,  Inc. 

Exclusive  National  Representati\ 


$650,000,000 
In  Annual  Retail  Sales 

.  .  .  within  WLAW's  .5  mv/m  con- 
tour! The  BUYING  HABITS  of 
1,902,591  residents  of  Industrial 
New  England  develop  through 
their  LISTENING  HABITS — and  Sta- 
tion WLAW,  serving  this  lucrative 
market,  is  their  guide  to  richer 
living. 


UJLfiUJ 


LAWRENCE,  MASS. 

5000  WATTS  680  KC. 

Basic  Station  American  Broadcasting  Co. 
NATIONAL  REPRESENTATIVES 
WEED  &  CO. 


DEVELOPMENT  of  the  cavity 
magnetron  tube  from  a  laboratory 
freak  to  the  mass-produced  heart 
of  modern  radar  was  described  last 
week  as  war-time  wraps  were 
lifted  from  this  hitherto  "top  se- 
cret" enterprise. 

The  agency  principally  responsi- 
ble for  engineering  the  mass-pro- 
duction technique  by  which  these 
vital  tubes  were  supplied  at  a  pace 
with  production  of  less  trouble- 
some radar  parts  was  Raytheon 
Manufacturing  Co.,  Waltham, 
Mass.  Last  week  Raytheon  told  the 
story. 

Early  radar  sets  suffered  a 
chronic  weakness:  the  best  tubes 
then  known  were  of  insufficient 
strength  to  produce  the  high  fre- 
quencies which  scientists  knew 
were  needed  to  operate  the  sets 
with  practical  efficiency.  What  they 
wanted  were  tubes  capable  of  gen- 
erating and  detecting  radio  energy 
at  frequencies  of  3,000  million 
cycles.  In  1940  British  scientists  at 
England's  U.  of  Birmingham  were 
bidden  by  the  British  Admiralty  to 
devise  such  a  tube.  Before  year's 
end  they  had  succeeded;  the  cavity 
magnetron  was  at  last  a  fact.  Next 
problem  was  how  to  build  it  in 
quantity. 

That  was  the  problem  which  be- 
set researchers  of  Raytheon  whom 
the  company  had  meanwhile  as- 
signed to  work  with  the  radiation 
laboratory  at  Massachusetts  Insti- 
tute of  Technology.  By  fall  of  1941 
Raytheon  was  making  17  magne- 
trons per  week  and  that  quantity 
only  by  day  and  night  production. 
Seventeen  per  week  were  not 
enough  by  thousands.  In  December 
1941,  the  U.  S.  Navy  allocated 
funds  to  Raytheon  for  a  plant  de- 
signed to  produce  100  tubes  per 
day.  In  May  1942  the  company  be- 
gan operations  at  the  plant. 

From  the  bright  new  factory  100 
tubes  emerged  each  day,  each  tube 
representing  100  man-hours  of 
precision  machine  work,  additional 
hours  of  individual  processing  and 
testing.  It  became  plain  that  unless 
manufacturing  techniques  im- 
proved remarkably,  magnetron 
would  become  the  tiny,  but  un- 
breakable bottleneck  in  the  entire 
radar  program. 

It  was  Percy  L.  Spencer,  then 
Raytheon's  director  of  research, 
who  developed  a  mass  production 
system  which  eliminated  precision 
tool  work  and  almost  overnight  ex- 
panded plant  capacity  from  100  to 
more  than  1,000  daily.  The  new 
process  was  called  lamination. 

Machines  now  stamped  the  con- 
figurations' out  of  thin  sheets  of 
copper,  then  stacked  and  brazed 
the  stampings  to  form  a  solid  mass. 
The  process  of  making  the  magne- 
tron body  had  become  automatic. 
Assembly  lines  were  installed  so 
that  two  operators  now  did  the 
work  that  15  had  done.  Automatic 
processes  improved  not  only  quan- 


tity, but  quality  of  the  product.  By 
war's  end  more  than  half  the  mag- 
netrons produced  in  the  world  had 
come  from  Raytheon's  assembly 
lines. 

Meanwhile,  new  developments  in 
radar  called  for  variations  in  the 
tubes.  More  than  50  types  of  mag- 
netrons are  in  use  now.  They  range 
from  the  smallest,  weighing  one 
and  a  half  pounds  and  delivering 
2,500  peak  w  at  2,500  volts,  to  the 
biggest,  weighing  14  pounds  and 
capable  of  delivering  1,500,000  w 
at  30,000  volts. 

War-time  uses  of  microwaves 
are  being  applied  to  peace-time 
detection  and  direction  applica- 
tions. And  Raytheon  predicts  that 
the  magnetron  and  other  micro- 
wave types  offer  possibilities  for 
useful  devices  undreamed-of  so  far. 


NEW  PROGRAM  USES 
RECORDER  PICKUPS 

NEW  TYPE  of  documentary  news 
program,  Hot  Off  the  Wire,  utiliz- 
ing the  war-born  wire  recorder, 
started  Dec.  16,  10:45-11  p.m. 
CST,  on  WBBM  Chicago. 

Prepared  by  WBBM  special 
events  department  the  show  was 
tested  Dec.  8,  using  six  separate 
wire-recorded  pickups.  Program 
featured  interviews  with  a  105- 
year-old  former  slave;  member  of 
Dutch  underground;  Dutch  Minis- 
ter to  U.  S.;  Santa  Claus;  Secre- 
tary of  Agriculture  Clinton  Ander- 
son; a  nylon  salesgirl,  and  Pauline 
Carbone,  center  of  stormy  British- 
American  love  mixup.  The  record- 
ed interviews  consumed  nearly 
nine  minutes  of  program. 

Jim  Hurlbut,  special  events  chief 
and  writer  of  the  show,  said  mem- 
bers of  the  station's  news  and  spe- 
cial events  staff  will  cover  all  out- 
standing news  events  in  Chicago 
for  program  material. 


Raising  a  Calf 

HAL  DAVIS,  radio  publicity 
director  of  Kenyon  &  Eck- 
hardt,  is  mailing  daily  post- 
cards to  radio  editors  re- 
porting on  the  progress  of 
Allen  La  Fever  in  lifting 
Phoebe  the  calf.  Based  on 
the  old  saw,  "If  you  lift  a 
calf  every  day  you  will  be 
able  to  lift  a  cow,"  the  17- 
year-old  farm  boy  lifts 
Phoebe  every  day,  on  Satur- 
days doing  the  lifting  before 
the  studio  audience  at  CBS 
broacast  of  County  Fair 
sponsored  by  Borden  Co., 
whose  agency  is  K.  &  E. 
Stunt  is  in  its  third  month 
and  as  of  last  week  Allen, 
who  weighs  150  pounds,  was 
still  getting  Phoebe  off  the 
ground  despite  her  increased 
poundage  from  75  to  163. 


SOLLY  ANNIVERSARY 

KJR  Garden  Expert  Nears 
 7,048th  Broadcast  


CECIL  SOLLY,  British-born  gar- 
den expert,  who  conducts  Solly  on 
the  Air  five  nights  weekly  on  KJR 
Seattle,  on  Dec.  31  reaches  his 
7,048th  sponsored  broadcast  in  16 
years  of  broadcasting. 

The  job  keeps  him  busy  off  the 
air  as  well  as  on,  and  he  cites 
figures  to  prove  it:  22,233  requests 
received  for  garden  booklets  offered 
on  his  broadcasts ;  16,089  letters  re- 
ceived from  listeners  and  person- 
ally read;  15,290  telephone  calls  for 
garden  information  personally  an- 
swered; 156  garden  lectures  de- 
livered throughout  the  Northwest. 

Born  in  1896,  Mr.  Solly  worked 
with  Carter's,  largest  seed  house 
in  England,  before  World  War  I. 
After  three  years  in  military  serv- 
ice, including  11  months  in  the 
American  Expeditionary  Forces,  he 
returned  to  Carter's,  then  came  to 
the  U.  S.  in  1924.  He  worked  with 
Henderson  Seed  Co.  in  New  York 
until  1929,  when  he  went  to  Se- 
attle and  opened  his  garden  pro- 
gram. Each  successive  sponsor  has 
kept  the  show  for  more  than  two 
years.  It  is  currently  heard  at 
9:45  p.m.  Monday  through  Friday. 


Contempt  Hearing 

JUSTICE  PIERRE  F.  CAS- 
GRAIN,  presiding  in  Superior 
Court  in  Montreal,  reserved  judg- 
ment following  the  hearing  of  a 
motion  to  fine  President  James  C. 
Petrillo  and  the  AFM  for  contempt 
of  court  for  alleged  violation  of  an 
interim  injunction  by  placing  the 
Tic  Toe  Cafe,  Montreal,  on  the  "un- 
fair list"  for  musicians.  Counsel 
for  Tic  Toe  Cafe,  which  instituted 
the  contempt  proceedings  [Broad- 
casting, Nov.  26],  also  asked  that 
Montreal  Guild  of  Musicians,  affi- 
liated with  AFM,  be  fined  for  con- 
tempt. Defense  counsel  contended 
the  Guild  had  not  violated  the  in- 
terim injunction,  that  Mr.  Petrillo 
and  the  AFM  had  not  been  sum- 
moned to  appear  before  the  court 
and,  in  any  event,  were  beyond  the 
court's  jurisdiction. 


Racket  in  Augusta 

WHILE  GOING  from  house  to 
house  collecting  funds  which  she 
claimed  to  be  under  the  auspices 
of  WGAC  Augusta,  a  young 
woman  was  arrested  last  week  for 
obtaining  money  under  false  pre- 
tenses. The  21-year-old  woman  told 
housewives  she  was  collecting 
funds  for  the  station  to  give  to  an 
Augusta  widow  "in  urgent  need 
of  money."  One  housewife  became 
suspicious  and  called  J.  B.  Fuqua, 
station  manager,  who  sent  police  to 
the  block  in  which  the  woman  was 
operating  her  racket.  She  has  been 
released  under  bond. 


REGULAR  broadcast  of  "America's 
Town  Meeting"  on  American  on  Dec. 
27  will  be  telecast  on  WRGB  Schenec- 
tady, General  Electric  video  station, 
where  program  will  originate  that  night. 


Page  66    •    December  24,  1945 


BROADCASTING    •  Telecasting!^ 


FOR  YOUR  BUSINESS 
IN  AUSTIN     .  . 


m 


with 


KNOW 


for  Sales  Results 


With  reconversion  and  labor  problems 
becoming  important  factors  in  your  busi- 
ness expansion  plans,  it  will  be  well  worth- 
while to  look  to  progressive  Austin,  where 
post-war  business  already  has  the  green 
light  all  the  way. 

The  Committee  for  Economic  Develop- 
ment report  on  war  production  centers, 
dated  October  6th,  indicates  that  Austin 
has  reconversion  well  under  way,  with  lit- 
tle or  no  major  unemployment  problems, 
and  labor  trouble  at  a  minimum.  The  state 


capitol  and  diversified  industries  bring  the 
average  per-family  income  in  Austin  well 
above  that  of  the  rest  of  the  United  States. 
This  means  your  business  will  find  a  thriv- 
ing market  here. 

To  sell  this  market,  KNOW  has  the 
"Know  How."  Hooperatings  for  KNOW — 
the  oldest,  best  established  station — show 
it  leading  Austin's  other  station  by  a  wide 
margin  at  every  period,  day  or  night. 

In  your  future  expansion  plans,  go  for- 
ward— with  Austin  and  KNOW. 


RADIO 
STATION 

KNOW 


We  will  be  glad  to  send  you  complete  information  on  the  j 
Austin  Market  and  our  brochure,  "The  Austin,  Texas  * 
Area,"  at  your  request. 

AMERICAN,  MUTUAL  AND  TEXAS 
STATE  NETWORKS  STATION 


New  York 


WEED  &  CO.,  Representatives 
Boston  .  .  .  Chicago  .  .  .  Detroit  .  .  .  Hollywood 


ROADCASTING    •  Telecasting 


San  Francisco 

December  24,  1945    •    Page  67 


Hope,  McGee,  Skelton 
Lead    Hooper  Ratings 

BOB  HOPE,  with  a  rating  of  34.0; 
Fibber  McGee  &  Molly,  with  28.3, 
and  Red  Skelton,  with  24.8,  are  the 
top  three  programs  as  far  as  audi- 
ence goes,  according  to  the  Dec.  15 
report  of  C.  E.  Hooper  Inc.  on  net- 
work evening  commercials.  Skelton 
rating,  computed  as  it  is  broadcast 
too  late  for  a  telephone  check  in 
the  East,  is  in  the  nature  of  a  wel- 
come home  from  military  service 
and  may  not  indicate  the  standing 
of  his  program  a  few  months  hence. 

Average  evening  audience  rating 
v/as  10.1,  a  gain  of  0.7  from  the 
Nov.  30  report,  a  gain  of  0.3  from 
Dec.  15,  1944.  Average  evening 
sets-in-use  was  31.9,  up  2.2  from 
the  last  report,  up  1.4  from  a  year 
ago.  Average  available  audience 
was  80.1,  up  0.9  from  the  last 
report,  up  1.0  from  a  year  ago. 

First  ABS  program  to  receive  a 
Hooper  rating  was  Adam  Hats 
Fight  of  the  Week,  which  rated 
2.2. 

After  Hope,  Fibber  and  Skelton, 
top  rating  programs  were:  Charlie 
McCarthy,  24.7;  Jack  Benny,  24.4; 
Screen  Guild  Players,  24.2;  Radio 
Theatre,  22.8;  Walter  Winchell, 
22.0;  Mr.  District  Attorney,  21.8; 
Fred  Allen,  21.5;  Eddie  Cantor, 
19.9;  Take  It  or  Leave  It,  19.0; 
Truth  or  Consequences,  18.7 ;  Ab- 
bott and  Costello,  18.5;  Amos  V 
Andy,  18.4. 


Spindle  Eye,  10  kw  Radio  Ship,  Serves 
Army  as  Roving  Communications  Center 


"SPINDLE  EYE",  10  kw  radio 
ship,  is  performing  yeoman  service 
as  the  Army's  roving  radio  com- 
munications center  off  the  Japa- 
nese Islands  and  the  China  Coast. 

Just  returned  from  a  test  trip  on 
the  Spindle  Eye,  Lt.  Col.  Jack 
Harris,  radio  public  relations  chief 
for  Gen.  MacArthur,  told  Broad- 
casting last  week  of  the  success  of 
the  ship,  whose  signal  has  been  re- ' 
ceiving  from  three  plus  to  four 
plus  ratings.  "On  one  of  our  tests 
from  Korea,"  Col.  Harris  said, 
"RCA  in  San  Francisco  said  the 
signal  was  good  enough  for  a  five 
plus  rating."  Five  is  studio  quality. 

The  ship  was  planned  originally 
as  the  master  control  for  coverage 
of  the  invasion  of  Japan,  replacing 
the  Apache  as  the  Army's  com- 
munications ship. 

Operated  under  MacArthur's 
GHQ  Public  Relations  and  serviced 
by  a  Signal  Corps  detachment  un- 
der Capt.  Phillip  Finney,  the 
Spindle  Eye,  while  in  Tokyo  Har- 
bor picks  up  the  signal  from  Radio 
Tokyo  and  beams  it  back  to  the 
States.  First  Lt.  Sheldon  Weaver, 
of  WSM  Nashville,  is  chief  engi- 
neer. 

Tests  were  made  along  the  Cen- 
tral and  South  China  Coast  and  off 
Korea,  sections  that  are  potential 
news  spots,  and  which  are  not 
equipped  with  other  radio  or  press 


ecUonL 


From  the  only 
station  that  can 
oj//     g've  you  complete 
coverage  of  the 

HUDSON 
CIRCLE 


50,000  watts 


2  3   years  of  service 


Represented  nationally 
b.y  NBC  Spot  Sales 


lll|"Y  SCHENECTADY, 

J  J    ^1     |       GENERAL  % 


facilities.  At  present,  the  ship  is 
at  Hokaido  covering  Christmas 
activities  of  occupation  troops 
there. 

The  Spindle  Eye  will  be  in  Tokyo 
Harbor  for  the  January  war  crimes 
trials.  At  all  times  she  will  be 
standing  by  to  go  to  any  spot  in 
the  Pacific  where  needed. 

Has  Two  Studios 

The  ship  has  two  studios,  one  for 
broadcasting,  the  other  for  record- 
ing. There  are  six  recorders  aboard, 
two  wire,  two  film,  two  acetate,  one 
of  which  has  gyroscopic  equipment 
designed  especially  for  recording 
during  heavy  seas. 

Equipped  for  both  voice  trans- 
mission and  for  filing  press  copy, 
the  Spindle  Eye  can  file  a  record 
300  words  a  minute.  Hal  Boyle,  AP 
correspondent,  now  in  Japan,  writ- 
ing on  the  ship,  called  it  the  ulti- 
mate in  press  and  radio  facilities 
for  news  coverage. 

The  ship  is  also  doing  hundreds 
of  "hometown"  recordings,  accord- 
ing to  Col.  Harris.  Format  of  the 
disc  has  now  changed  to  include 
entertainment,  such  as  music  and 
talent,  as  well  as  regional  group 
interviews.  They  will  be  only  on 
request.  Stations  desiring  record- 
ings may  send  requests  to  the  Ra- 
dio Branch,  Bureau  of  Public  Re- 
lations, War  Dept. 

Capt.  Lansing  Lindquist,  for- 
merly with  WSYR  Syracuse,  N.  Y., 
has  replaced  Col.  Harris  as  radio 
public  relations  chief  in  Japan. 
Col.  Harris,  prior  to  entering  the 
Army,  was  director  of  news  and 
special  events  at  WSM  Nashville. 


KOBAK  RIBBED 

Employes  'Surprise'  MBS 
—  President   With  Song— 

WHEN  MBS  President  Edgar  Ko- 
bak,  in  Chicago  for  a  board  of  di- 
rectors meeting,  attended  a  dinner 
of  the  network's  staff  he  got  an  un- 
expected surprise  and  showed  he 
appreciates  a  joke  as  well  as  the 
next  person.  Some  MBS  employes 
at  one  end  of  a  long  table  were  in- 
dulging in  a  bit  of  harmony  and 
Mr.  Kobak  heard  only  the  word 
"Mutual"  in  the  song.  When  the 
vocalists  obliged  with  full-throated 
three-part  harmony,  this  is  what  he 
heard: 

M  is  for  the  money  that  they  don't 
pay 

U  is  for  the  usual  bunk  we're  fed. 
T  is  for  the  tiring  hours  each  day. 
U  is  for  the  same  old  thing  we  said 
A  is  for  the  — 's  that  we  work  for 
L  is  for  the  place  we'll  go  some  day 
Put  them  all  together  they  spell 

.  .  .  MUTUAL. 
The  best  damned  network  in  the 

U.  S.  A. 

The  sang  was  an  off-the-elbow 
improvisation  by  Marie  Karlstrom, 
sales  department,  and  Jean  Scor- 
sone,  MBS  promotion  artist. 


Letter  to  the  Editor 

EDITOR,  Broadcasting:  , 

May  I  once  more  ask  space  to 
bring  to  the  attention  of  every 
broadcasting  station  and  official 
the  fact  that  today  as  never  before 
they  MUST  stand  together,  they 
MUST  work  for  the  common  good 
of  the  public,  and  they  MUST  not 
let  fascist-thinking  congressmen, 
or  any  others,  try  to  throttle  radio 
with  government  ownership  or  any 
form  of  censorship. 

Radio  in  North  America  is  being 
conducted  in  an  excellent  fashion 
generally  and,  as  a  means  of  spread- 
ing ideas,  both  educational  and 
entertaining,  stands  foremost 
among  methods  of  communication. 

It  is  rabid  congressmen  like 
Cannon  and  some  others  who  are 
ever  on  the  alert  to  change  not 
only  radio,  but  other  forms  of 
American  industry  and  institu 
tions  to  conform  more  closely  to 
some  foreign  government. 

A  sane,  level-headed,  business 
man  in  a  city  or  small  town,  who 
is  a  respected  citizen,  a  law  abiding 
man,  may  open  a  radio  station,  or| 
buy  a  station,  only  with  the  thought! 
in  mind  always,  that  the  govern-| 
ment  will  not  give  him  a  license 
longer  than  one  or  two  years.  He 
may  tie  up  fifty,  a  hundred, 
two  hundred  thousand  dollars 
a  radio  station,  but  he  still  has  no 
assurance  that  he  will  be  licensed 
longer  than  the  one,  or  two  years 
No  matter  how  honestly,  how  sin 
cerely  he  managed  his  station,  oi 
how  dear  to  the  listeners  heart  hi; 
station  is,  he  still  is  afraid  to 
make  too  great  investment  because 
he  is  afraid  that  he  will  make 
some  little  slip  up,  or  mistake 
that  will  cost  him  his  license.  Tht 
very  least  the  FCC  can  do  is  t< 
license  radio  stations  for  at  leasl 
five  years,  and  if,  in  the  mean 
time,  that  station  has  knowinglj 
or  willingly  violated  some  rules  o 
the  commission,  then  force 
sale,  or  refuse  him  a  furthe 
license. 

Most  certainly  a  radio  statioi 
is  no  more  or  less  than  a  news 
paper  of  the  air,  and  so  far 
cluttering  the  air  with  beer  an< 
pill  advertisements  as  Brothe 
Cannon  has  said,  the  radio  cer 
tainly  should  have  the  same  righ 
as  a  newspaper. 

The  greater  majority  of  radi 
station  owners  and  managers  ar 
inherently  honest.  They  want 
cater  to  the  public  and  give  publi 
service.  ...  If  many  of  our  repre 
sentatives  and  members  of  C'ongres  "S 
will  spend   more  time  trying 
"actually"  serve  their  constituent:  Srt 
instead    of    running  around 
country  and  visiting  foreign  coun  p 
tries,  to  bring  back  "isms"  that  ai 
un-democratic    and  un-Americai 
we  would  all  be  better  off  by  far. 

N.  L.  Royster, 
Manager, 
Station  WOLS. 

Florence,  S.  C. 
Dec.  7,  1945. 


3  Oi 

thl 
;hei| 


Page  68    •    December  24,  1945 


BROADCASTING    •  Telecastin 


T-H-S  Radio  Party  in  Chicago 


ONE  OF  the  year's  largest  radio  parties  in  Chicago  was  given  by  Taylor- 
Howe-Snowden  Radio  Sales  to  introduce  their  stations  managers  to  the 
Chicago  radio  industry.  More  than  550  invitations  were  issued;  more 
than  700  persons  attended.  Party  was  at  Drake  Hotel. 


IN  THIS  GROUP  are  (1  to  r)  Raymond  Hollingsworth,  manager  of 
KGNC  Amarillo;  Elaine  Miller,  Grant  Advertising,  Chicago;  Tom  Peter- 
son, manager,  Taylor-Howe-Snowden  Radio  Sales,  Chicago;  Dale  Miller, 
account  executive,  Earle  Ludgin  &  Co.,  Chicago. 


GUESTS  at  the  party  included 
(1  to  r)  Rudi  Neubauer,  network 
salesman,  NBC  Chicago;  Margaret 
tVylie,  timebuyer,  J.  Walter  Thomp- 
son Co.,  Chicago;  George  Johnson, 
i  (manager  of  KTSA  San  Antonio. 


CJAD  Carries  CBS 

CJAD     Montreal,     which  began 
broadcasting  Dec.  8,  is  now  carry- 
ing a  number  of  CBS  English-lan- 
guage network    shows,  including 
],  several  formerly  carried  only  by 
I  Montreal's     CBS    outlet  CKAC. 
ICJAD,  however,  has  not  been  per- 
Imitted  a  CBS  franchise  [Broad- 
r  casting,  Dec.  17]  following  decision 
I  of  CBC  governors  not  to  give  any 
[  more  U.  S.  network  affiliations  to 
independent  stations.  It  is  under- 
I  stood  CJAD  is  now  carrying  CBS 
programs  as  English-language  out- 
et   for   CKAC,   which  primarily 
arries  French-language  programs. 


Join  WPIK 

STAFF  additions  to  WPIK  Alex- 
andria, Va.,  new  daytime  local 
operating  on  730  kc  [Broadcast- 
ing, Nov.  26]  include  Announcers 
Norman  Wess,  from  WMAL  Wash- 
ington, and  Charles  Warren,  from 
WOL  Washington;  Herbert  Du- 
Barry,  music  librarian  and  staff 
musician,  from  WTOP  Washing- 
ton; Jerry  Baker,  traffic  manager, 
Army  veteran;  Fran  Owen,  morn- 
ing man,  formerly  with  W3XO, 
Washington  FM  station  now 
owned  by  WINX,  and  Libby 
Lingo,  director  of  publicity,  for- 
merly with  advertising  depart- 
ment of  S.  Kann's  Sons,  Washing- 
ton department  store.  Studio  tech- 
nicians are  Herbert  Taylor  and 
Ray  C.  Peterson,  both  service  vet- 
erans. Transmitter  engineers  are 
Arnold  Haun,  veteran,  and  Ken- 
neth F.  Immel,  formerly  with 
TWA.  Bill  Smaz,  previously  with 
WRC  Washington,  is  supervisor 
of  technicians. 


Tree  Lighting 
RE-LIGHTING  Dec.  21  of  world's  largest 
Christmas  tree  was  described,  in  broad- 
cast originating  from  KSFO  San  Fran- 
cisco studios  and  carried  on  ABS  sta- 
tions, as  well  as  AFRS  stations  over- 
seas. Program  also  was  released  via 
shortwave  facilities  to  Mexico,  Central 
America,  South  America  and  Carib- 
bean area.  Descriptive  narrative  about 
the  364  foot  tree  which  was  336  years 
old  at  the  birth  of  Christ,  was  written 
by  Norman  Kramer  of  KSFO.  Austin 
Fenger,  station  news  editor  and  direc- 
tor of  special  events,  was  narrator. 

FEDERAL  ADV.,  New  York,  has  declared 
a  Christmas  bonus  for  all  personnel 
with  company  prior  to  Nov.  15,  1945. 
Military  personnel  recently  returned 
from  service  also  have  been  given  full 
bonus. 


Reece  Bill 

(Continued  from  page  2U) 

elude  specifically  the  definition  of 
"labeling"  as  it  now  appears  in  the 
Food,  Drug,  and  Cosmetic  Act.  At 
present  the  1938  Wheeler-Lea 
amendment  to  the  FTC  Act  says 
that  the  Commission  does  not  have 
jurisdiction  over  labeling,  but  does 
not  specifically  define  the  word. 

While  the  food,  drug,  and  cos- 
metic industries  all  have  an  inter- 
est in  the  "dual  jurisdiction"  prob- 
lem, it  is  the  proprietary  drug  in- 
dustry which  is  primarily  con- 
cerned with  it.  Shortly  after  the 
enactment  of  the  1938  Food,  Drug, 
and  Cosmetic  Act,  the  FDA  issued 
a  list  of  "suggested"  warning 
statements  which  it  required  pro- 
prietary drug  manufacturers  to 
use. 

Sometime  later,  the  FTC  began 
ordering  proprietary  drug  manu- 
facturers to  include  warnings  in 
their  advertisements — or  as  an 
alternative  to  include  the  warnings 
on  their  labels.  If  they  included  the 
warnings  on  their  labels,  they 
would  not  have  to  put  them  in  ad- 
vertisements, but  would  have  to 
say  in  all  advertisements — radio 
as  well  as  printed — "Caution:  Use 
only  as  directed". 

Indirect  Regulation? 

Proprietary  drug  lawyers  charge 
that  this  is  an  indirect  way  of  reg- 
ulating labeling  via  advertising. 
They  point  out  that  no  advertiser 
will  buy  time  or  space  to  warn  po- 
tential consumers  against  use  of 
his  product  under  certain  circum- 
stances and  that  the  consumer  is 
adequately  protected  if  the  warn- 
ing is  placed  on  the  label.  For  this 
reason,  proprietary  drug  men  con- 
tend, advertisers,  when  faced  with 
the  alternative  of  putting  warnings 
in  ads  or  labels,  choose  the  latter. 

Proprietary  men  also  claim  the 
Commission  in  some  instances  is 
insisting  on  warnings  which  are 
different  from  those  which  the 
Food  and  Drug  Administration  re- 
quires. A  number  of  prominent  ra- 
dio advertisers  —  Bromo-Seltzer, 
Stanback,  B-C,  and  Miles — are  cur- 
rently engaged  in  a  series  of  cases 
with  FTC  involving  the  Commis- 
sion's insistence  that  the  firms  add 
three  words  to  the  warnings  they 
now  have  on  their  labels — warn- 
ings which  apparently  have  at  least 
the  tacit  approval  of  FDA. 


British  PoU 

A  POLL  by  Dr.  George  Gallup  of 
British  listeners  found  that  40% 
of  the  listeners  were  entirely  satis- 
fied with  the  BBC  or  government- 
owned  system  of  broadcasting.  Of 
44%  complainants,  12%  commented 
on  dullness  and  poor  quality;  11% 
said  system  was  "too  highbrow" 
and  9%  said  "not  highbrow 
enough".  Of  those  questioned  16% 
said  they  either  do  not  listen  to  the 
radio  or  do  not  own  sets. 


CBS  EMPLOYES  last  week  received  a 
Christmas  bonus  of  one  week's  pay. 


THE  WSAM  TRIPLE 
MARKET  WILL  AGAIN 
BE  TOPS  IN  '46 


Concluding  a  merry,  prosperous 
Christmas  trading  season,  WSAM 
looks  forward  to  even  greater  pros- 
perity throughout  its  tri-city  area  in 
1946.  Thousands  of  workers  perma- 
nently located  and  gainfully  employ- 
ed will  be  in  WSAM's  triple  market 
—Saginaw,  Bay  City,  Midland. 
They'll  all  hear  your  advertising 
message  through  the  area's  domi- 
nant radio  voice— WSAM. 


NORTHEASTERN  MICHIGAN'S  ONLY 
NBC  STATION 


SAGINAW  BROADCASTING  COMPANY 
610  Eddy  Bldg.  Saginaw,  Michigan 

NATIONAL  REPRESENTATIVE— 
HEADLEY-REED  CO. 


CUT  THE  COST  OF 
HANDLING  YOUR 
PREMIUM  RE- 
SPONSE AS  MUCH 
AS  ONE  THIRD! 

Write  and  tell  us  how  many 
premiums  you  expect  to  send 
out  by  the  end  of  your  cam- 
paign, what  your  premium  is 
and  whether  you  make  a 
charge  to  the  consumer  for  it. 

We  can  then  tell  you  by  how 
much  your  costs  can  be  cut, 
and  it  won't  cost  you  a  cent 
to  find  out! 

Our  plan  calls  for  the  co- 
operation of  your  present  ful- 
fillment house,  so  please  do 
not  delay  in  telling  us  about 
your  problems. 

NAMES  UNLIMITED,  INC. 


25  W.  45  Street 
New  York  19 


75  E.  Wacker  Dr. 
Chicago  1,  III. 


ROADCASTING    •  Telecasting 


December  24,  1945    •    Page  69 


DON'T 
BE 

FOOLISH 
ABOUT 

WISDOM  (Ky ^ 

^ed  settle^-  -JgS  te 
Kentucky.     £         r9  really 

^antisWAVbB  more 
ing  Area,vrhere  nthefar. 
buying  power  than  Kentttcky 
flung  rema.nd^^^ 
combined.    A  part  of 

without  P»^e9!a"J  tUat  almost 
Wisdom:  In 
prove  he'8  smart. 

L0UISVIL^S-^ 


Veterans  Complete  Announcing  Course 


LAIR 


ihi8 

W COMPANY 

REPRESENTING  LEADING  RADIO  STATIONS 

Page  70    •    December  24,  1945 


GRADUATES  of  WEEI  Boston's  first  announcers 
class  for  veterans,  fifth  in  a  series  of  announcers 
classes  conducted  by  WEEI  [Broadcasting,  Dec.  3], 
are  pictured  with  station  executives  and  class  direc- 
tors: (1  to  r)  James  Bronssdon  (ex-Navy);  Leroy 
Wires  (ex-Navy)  ;  Paul  Winter  (ex-Coast  Guard)  ; 
Guy  Aylward  (ex-AAF  Cadet) ;  Fred  Garrigus, 
WEEI  director  of  veterans  affairs;  Charles  Wilson 
(Army  Engineers)  ;  Harold  E.  Fellows,  WEEI  gen- 


eral manager;  Vernon  Gaskins  (ex-Coast  Guard) 
Arthur  Edes,  class  instructor;  Harold  Broder  (ex- 
Navy) ;  Bernard  Reinherz  (Army) ;  Joseph  Garland 
(Army) ;  Robert  Schneider  (Army) ;  John  FarrelH 
(Army).  WEEI  is  now  seeking  jobs  for  the  gradu- 
ates, who  entered  the  class  from  military  hospitals 
in  the  Greater  Boston  area.  All  are  New  Englandersi 
except  Mr.  Schneider,  of  Brooklyn;  Mr.  Gaskins, 
of  Clarksburg,  W.  Va.,  and  Mr.  Winter,  of  Minne- 
apolis. Station  plans  another  class  soon. 


On  the  Service  Front 


Gen.  Thompson  Urges  AFRS 
Continuation  Overseas,  in  U.S. 


RETENTION  of  Armed  Forces  Ra- 
dio Service  facilities  by  the  govern- 
ment was  advocated  by  Brig.  Gen. 
Paul  W.  Thompson,  chief  of  Infor- 
mation and  Education  Division  of 
ASF,  European  Theater. 

Gen.  Thompson,  recently  in 
Hollywood  for  inspection  of  AFRS 
operations,  pointed  out  that  this 
service  will  play  an  important  part 
in  the  education  program  for  occu- 
pation forces  around  the  world  and 
especially  for  the  peoples  of  Eu- 
rope. 

High  Standards 

He  stated  that  AFRS  network 
operation  in  Europe  has  main- 
tained the  highest  standards  of  ra- 
dio entertainment  during  the  war 
and  was  a  major  factor  in  main- 
taining morale  of  the  American  sol- 
dier overseas.  "It  is  imperative  that 
this  service  and  the  same  high 
standard  be  continued  at  least  dur- 
ing the  occupation  period  because 
of  the  tremendous  part  it  plays 
both  in  education  and  entertain- 
ment of  our  men  away  from  home 
and  for  the  European  people,"  Gen. 
Thompson  emphasized. 

Simultaneously  with  statement 
of  Gen.  Thompson,  it  was  revealed 
that  the  Army  and  Navy  through 
efforts  of  Maj.  Martin  H.  Work, 
Commandant,  have  provided  suffi- 
cient funds  for  expansion  of  AFRS 
activity  at  full  quota  indefinitely. 

In  addition  to  AFRS  Los  Angeles 
headquarters  employing  approxi- 
mately 300  military  and  civilian 
personnel,  shortwave  offices  in  New 
York  and  San  Francisco  will  con- 
tinue in  daily  operation,  with 
nearly  1500  hours  of  news,  special 
events  and  sportscasts  a  week  now 
being  beamed  via  20  shortwave 
transmitters.  AFRS  headquarters 


is  also  providing  151  radio  shows 
weekly  to  more  than  200  broadcast 
stations  outlets.  An  average  of 
130,000  copies  of  AFRS  produc- 
tions are  flown  overseas  each 
month. 

Included  in  forward  plans  of 
AFRS  are  war  casualties  in  hospi- 
tals in  United  States.  A  "bedside 
network"  will  provide  hospital  lis- 
teners with  AFRS  programs  by 
means  of  sound  systems  run  on  a 
daily  broadcast  schedule  basis.  Well 
over  100  hospitals  in  the  U.  S.  are 
now  receiving  pressings  of  AFRS 
programs  on  a  weekly  basis  equiv- 
alent to  17  hours  of  transcribed  en- 
tertainment for  each  7  days. 

Equipment,  designed  in  coordina- 
tion with  the  Surgeon  General  of 
the  Army,  will  enable  bedridden  lis- 
teners to  select  four  separate  types 
of  programs  continuously  from  spe- 
cial listening  devices,  ranging  from 
"hushatone"  receivers  that  lie  flat 
against  pillows,  to  familiar  dial 
tone  apparatus.  These  installations 
are  now  underway. 

*      *  * 

Five  Leave  WVTM 
FIVE  HIGH  point  men  left  WVTM 
Manila  and  the  Army  last  week. 
S/Sgts.  Ray  Carroll,  Merle  Sinders 
and  Sgt.  Jerry  Kaufherr  are  vet- 
erans of  AFRS,  all  three  having 
served  at  AFRS  stations  of  the 
"Jungle  Network"  in  New  Guinea. 
Sgt.  Carroll  was  formerly  an- 
nouncer with  WIP  Philadelphia 
and  WHOP  Hopkinsville,  Ky.  Sgt. 
Sinders  was  WVTM's  chief  engi- 
neer. Sgt.  Kaufherr  was  an- 
nouncer with  WGN  Chicago  and 
KBUR  Burlington,  la. 

Other  two  released  are  Sgt. 
James  G.  Hughes,  former  General 
Electric   Co.  employe;  and  Tech- 


nician Stewart  C.  Parsons,  engi- 
neer of  WMBH  Joplin,  Mo.  and 
KTUL  Tulsa.  All  have  had  over 
20  months  overseas. 

Col.  Brisson  Released 
LT.  COL.  FREDERICK  BRISSON 
head  of  the  Army  Air  Forces  Office; 
of  Radio  Production,  has  been  re- 
leased from  service  after  four 
years  with  the  AAF.  He  has  also 
been  serving  on  the  staff  of  General 
of  the  Army  H.  H.  Arnold  at  head- 
quarters, Washington,  following  a  „ 
tour  of  duty  in  ETO.  Col.  Brisson 
was  recently  decorated  with  the 
Legion  of  Merit  for  outstanding 
service  with  the  AAF.  He  returns 
soon  to  his  home  in  Beverly  Hills, 
Cal.,  to  resume  activities  in  the 
motion  picture  industry. 


Comdr.  Smith  Returns 

COMDR.  C.  ALPHONSO  SMITH, 
assistant  information  director  at 
FCC  in  1937-38,  has  returned  to 
States  on  temporary  <duty  at  Navy 
Dept.  after  five  years  active  duty  ?« 
in  West  Indies  and  South  Pacific. 
He  expects  shortly  to  be  placed  on  fii 
inactive  list.  Comdr.  Smith's  last  )» 
foreign  assignment  was  as  com- 
manding officer  of  U.  S.  Naval  Ad- 
vance Base,  Fiji. 


Bronze  Star  to  Fogel 
LT.  COL.   IRVING  FOGEL,  re 
cently  released  from  radio  branch  pi 
Information    and    Education  Di 
vision  Allied  Forces  Headquarters 
and   Headquarters  Mediterranear 
Theatre,  and  has  been  awarded  tht  inn 
Bronze     Star     for  meritorious 
achievement    in    connection  witl 
military  operations.  Col.  Fogel  i;  KM 
co-owner  of  Technical  Research  0:  ^ 
America,  firm  specializing  in  tran 
scriptions  and  record  playing  equip  ^ 
ment  in  United  States  and  Europe 


Gamble  Is  Honored 
TED  R.  GAMBLE,  national  director  o 
War  Finance  Division  of  Treasury  Dept 
has  been  awarded  The  Poor  Bichan 
Club's  Gold  Medal  of  Achievement  fo 
1945,  according  to  Roger  W.  Clipp,  presi 
dent  of  the  club  and  WFIL  FhUadel 
phia. 


ROADCASTING    •  Telecaitin 


WK 


MO  Is  Winner 
'In  CBS  Promotion 

KTSA  and  WREC  Runnersup 
In  Awards  to  Affiliates 

WINNERS  of  CBS  $25,000  affili- 
ate station  promotion  contest  which 
began  Sept.  16  and  ended  Nov.  17 
|  were    announced    last    week  by 
Thomas  D.  Connolly,  director  of 
CBS  program  promotion.  WKMO 
j'Kokomo,  Ind.,  was  awarded  $10,- 
j.  000  for.  the  best  all-round  promo- 
jltion.  For  second  best,  KTSA  San 
JjAntonio   received    $5,000.  WREC 
Memphis  got  $2,000  for  third. 

Other  winners  each  of  which  re- 
ceived $1,000  were:  WTAG  Wor- 
cester, best  use  of  guest-critic  re- 
cordings; WHUB  Cookeville,  Tenn., 
best  use  of  star  recordings  ;  KTUC 
Tucson,  best  use  of  local  announce- 
ments; WDNC  Durham,  N.  C,  best 
use  of  newspaper  advertising; 
WJR  Detroit,  best  use  of  posters; 
WGAR  Cleveland,  best  use  of  car- 
cards;  WWL  New  Orleans,  best 
use  of  billboards,  and  WREC 
Memphis,  best  use  of  movie  trail- 
ers. 

Special  Citations 

Special  commendations,  without 
cash  awards,  in  the  all-round  classi- 
fication were  voted  to  WGAR  and 
WWL,  both   of  which   won  cash 
prizes  in  other  categories. 
1   Contest  judges  were  Robert  Col- 
]  lins,  N.  W.  Ayer  &  Son,  chairman ; 
j  Linnea  Nelson,  J.  Walter  Thompson 
rijbo.,  vice  chairman;  Frank  Silver- 
1  hail,   BBDO;  Carlos   A.  Franco, 
r  lYoung  &  Rubicam;  C.  T.  Ayres, 
f  Ruthrauff  &  Ryan;  Robert  Buckley, 
;^  Dancer,  Fitzgerald  &  Sample;  Wil- 
liam   Dekker,  McCann-Erickson; 
John  Hymes,  Biow  Co.;  Leonard 
T.  Bush,  Compton  Adv.,  and  Fran- 
cis Barton,  Benton  &  Bowles. 


Richards    Is  Chairman 

]]  FLETCHER  D.  RICHARDS,  presi- 
dent of  Campbell-Ewald  Agency, 
rjj  New  York,  has  been  named  chair- 
3  man  of  the  Advertising  Agencies 
'j  Division  in  the  $4,000,000  Memorial 
dancer   Center    Fund  Campaign. 
The  Center  is  to  provide  an  inte- 
rated    "university"    for  cancer 
caching  and  research  on  an  in- 
;ernational    level.     Mr.  Richards' 
\rst  task  is  to  organize  soliciting 
)f  funds  from  members  of  the  ad- 
,'  irertising  profession. 


Back  at  KFRC 
PARKER  GAYMAN,  released  from  the 
Army,    has    rejoined    the  announcing 
itaff  of  KFRC  San  Francisco. 

Humburg  Is  Father 
U3MAND    HUMBURG,    technician  of 
XFRC  San  Francisco,  Is  father  of  a  girl. 

Acme  Places 
\CME  BREWING  Co.,  San  Francisco, 
ias  started  sponsorship  of  Darrell  Don- 
lell's  quarter-hour  thrice-weekly  news- 
casts on  KFRC  San  Francisco.  Contract 
s  for  52  weeks.  Agency  is  Brlsacher,  Van 
porden  &  Staff,  San  Francisco. 

Open  Agency 
JOHN  H.  HOEFER  &  Co.,  new  adver- 
tising agency  with  John  H.  Hoefer  and 
llames  W.  Dleterlch  Jr.  as  principals, 
if  111  open  In  San  Francisco  Jan.  26  with 
■ifflces  at  303  Sutter  St. 

BR 


SOME  of  the  approximately  3,000  gifts  distributed  last  Saturday  to  about 
1,000  dependent  children,  orphans  and  wards  at  a  children's  party  given 
by  Zella  Drake  Harper  and  WIBG  Philadelphia  are  pictured  above  in 
WIBG's  colorfully  decorated  show-window  studio.  Listeners  to  Zella 
Drake  Harper's  WIBG  programs  contributed  the  gifts.  Movies,  a  stage 
show,  and  Christmas  carols  were  part  of  the  annual  party. 

Publisher's  WSRR  Ownership 
Given  Official  FCC  Approval 


OWNERSHIP  of  the  only  station 
in  a  city  by  the  community's  only 
newspaper  does  not  necessarily 
constitute  concentration  of  control 
of  news  disseminating  media,  the 
FCC  held,  in  effect,  last  week  by 
granting  voluntary  assignment  of 
WSRR  Stamford,  Conn.,  by  Ste- 
phen Rich  Rintoul  to  Western 
Connecticut  Broadcasting  Co.  Price 
was  $161,000. 

The  case  aroused  widespread  in- 
terest in  both  the  radio  and  news- 
paper fields,  in  that  the  Commis- 
sion's decision  was  expected  to  set 
a  precedent  for  similar  future 
cases  [Broadcasting,  Oct.  15]. 
Kingsley  A.  Gillespie,  14%  owner 
and  publisher  of  the  Stamford  Ad- 
vocate, is  51%  owner  of  WSRR. 
The  Commission's  vote  was  6-1, 
Commissioner  C.  J.  Durr  dissent- 
ing. The  Gillespie  family  owns  the 
Advocate. 

During  hearings  on  the  proposed 
assignment  in  early  October,  Mr. 
Gillespie  testified  that  eventually 
he  would  resign  as  business  man- 
ager of  the  newspaper  to  devote 
fulltime  to  the  station.  He  told  the 
FCC  that  the  newspaper  and  sta- 
tion would  be  operated  as  separate 
and  competitive  entities,  that  the 
station  would  not  depend  on  the 
newspaper  for  local  news  coverage 
and  that  advertisers  would  not  be 
sold  space  and  time  in  combina- 
tion. 

Action  of  the  Commission  major- 
ity bore  out  the  philosophy  of  FCC 
Chairman  Paul  A.  Porter,  ex- 
pressed in  October  before  the 
House  Appropriations  subcommit- 
tee [Broadcasting,  Dec.  3],  when 
he  said:  "It  seems  to  me  .  .  .  when 
a  radio  station  in  a  community, 
say  of  25,000  or  less,  has  to  split 
the  advertising  revenue  between 
the  independent  newspaper  and  in- 
dependent radio  station,  you  have 
a  very  mediocre  radio  station  in 
that  field." 


Population  of  Stamford  is  larg- 
er than  the  25,000  or  less  commun- 
ity. Figures  in  1940  placed  it  at 
61,215  and  of  the  retail  trading 
zone  at  112,000.  Mr.  Gillespie  pre- 
sented data  showing,  however,  that 
outside  newspapers  had  a  larger 
circulation  in  Stamford  than  the 
Advocate  and  that  New  York  sta- 
tions have  wide  audiences  in  Stam- 
ford. 


Berk  Is  Appointed  VP 
By  Foote,  Cone,  Belding 

COL.  HARRY  A.  BERK,  on  termi- 
nal leave  from  the  Army  and  for- 
merly assistant  to  the  chief  of  the 
redistribution  division  of  the  WPB 
and  president  of  Harry  A.  Berk 
Inc.,  New  York,  advertising  and 
public  relations  firm  which  will  be 
dissolved  early  next  year,  has  been 
appointed  vice  president  in  charge 
of  the  new  international  division  of 
Foote,  Cone  &  Belding. 

Plans  for  entry  of  agency  into 
international  advertising  field  were 
announced  last  week.  First  over- 
seas office  will  be  opened  in  Lon- 
don, with  all  European  operations 
directed  from  there.  Col.  Berk  will 
make  his  headquarters  in  the  agen- 
cy's New  York  office,  travelling 
frequently  between  offices  in  this 
country  and  overseas. 


Wooding  Joins  L  &  M 

EDMUND  WOODING,  former  associate 
copy  director  with  J.  M.  Mathes  Co., 
New  York,  has  joined  the  copy  staff 
of  Lennen  &  Mitchell,  New  York. 

James  Pettigrew 
JAMES    PETTIGREW,    56,  purchasing 
agent  for  Press  Wireless,  died  Dec.  18 
at  his  home  in  Massapequa,  L.  I. 

DePalma  to  Lewin 
A.  PAUL  DE  PALMA,  formerly  with 
Atherton  &  Currier,  New  York,  has 
Joined  A.  W.  Lewin  Co.,  Newark,  as  ac- 
count executive  and  director  of  copy 
and  plans. 

On  Research  Staff 
JOHN  S.  COFFEY,  after  three  years  with 
the  Navy  and  prior  to  that  with  Camp- 
bell Soup  Co.,  has  joined  research  de- 
partment of  Doherty,  Clifford  &  Shen- 
field,"  New  York. 


make  WMAM  the  only 
audible  station  during  many 
hours  of  the  day  in  this  im- 
portant market  area . . . 


WMAM 


Marinette  •  Wisconsin 

BRANCH  STUDIOS  IN 
STURGEON  BAY  •  WIS 
IROW  M  T.  •  MICH 
JOSEPH  MACKIN,  Mgr. 

Nal'l  Representatives:  Howard  A.  Wilson  Co. 
Chicago,  New  York,  Sao  Francisco,  Hollywood 


HEY!  HEY! 

are  you  ready  for  the 

SALES 
HARVEST 

ON 

WHBQ 

W.  H.  BEECUE 

PLACE  YOUR  PRODUCTS 

among 
the  Popular  National 
Brands  featured  daily 


YOUR  MUTUAL  FRIEND 


MEMPHIS,  TENN. 


ROADCASTING    •  Telecasting 


ted   by  RAMBEAU 


NEW  YORK    CHICAGO  HOLLYWOOD 


December  24,  1945    •    Page  71 


BUFFALO  WEATHER 

Net  Stations  Broadcast 
 Continuous  Reports — 

NETWORK  affiliated  stations  in 
Buffalo  met  the  emergency  situa- 
tion brought  on  there  by  a  record 
60-inch  snowfall  from  Dec.  14  to 
Dec.  18  by  broadcasting  continuous 
weather  reports,  news,  cancella- 
tions of  organization  meetings, 
storm  warnings,  and  other  infor- 
mation throughout  the  four  days. 
Stations  broadcasting  the  public 
service  features  were  WGR  (ABC), 
WKBW  (CBS),  WBEN  (NBC) 
and  WEBR  (Mutual). 

WBEN  reported  that  more  than 
2,000  individual  storm  items,  in- 
cluding announcements  appealing 
for  snow  shovelers  and  milk  deliv- 
eries, were  broadcast  on  its  station, 
and  over  3,000  telephone  calls  con- 
cerning questions  about  school 
openings,  bus  and  trolley  service 
and  work  schedules  were  answered 
by  station's  personnel. 

WEBR's  chief  engineer  John 
Clark  remained  at  the  station  all 
night  on  Dec.  15  to  be  on  hand  for 
the  opening  of  the  station  next 
morning,  and  Tony  Fink,  night 
news  editor,  broadcast  intermittent 
storm  bulletins  for  a  period  of  17 
continuous  hours.  John  Boothby, 
production  manager,  wrote  scripts 
for  special  programs  and  presented 
them  on  station  when  participants 
on  regular  programs  were  unable 
to  reach  studio. 


Committee  Asks  20%  Commercial  Limit 
In  Neivs,  Participation,  Variety  Series 


TOKYO  MOSE 


REVISIONS  in  the  NAB  Stand- 
ards of  Practice  concerning  com- 
mercial copy  were  drafted  Dec.  17- 
18  at  the  Palmer  House,  Chicago, 
by  the  NAB  Code  Committee. 

Using  the  theme  "better  results 
with  less  copy,"  the  eight  members 
of  the  committee,  with  Herbert 
Hollister,  KANS  Wichita  as  chair- 
man, proposed  that  commercial  copy 
be  reduced  on  participating,  news, 
and  variety  shows  to  within  20% 
of  total  air  time. 

More  Effective 

Five-minute  news  programs,  the 
committee  recommended,  should 
not  contain  more  than  one  minute 
of  commercial  copy. 

"By  improving  the  writing  of 
commercial  copy,  and  by  judicious 
use  of  less  commercial  time  on  the 
air,  sponsors  will  contribute  greatly 
to  radio  entertainment  and  do  a 
more  effective  selling  job,"  Mr.  Hol- 
lister told  the  committee. 

The  present  nighttime  copy  re- 
quirements adopted  by  NAB  should 
apply  to  daytime  programming  as 
well,  the  committee  felt.  Its  recom- 
mendations will  be  passed  on  to 
the  NAB  Board  of  Directors  for 
approval  before  being  submitted 
for  inclusion  in  the  revised  code 
which  will  be  adopted  at  the  NAB 


And  the  "CLEVELAND  CLAMBAKE"  is  just  one  of  the  fine  WJW 
programs  that  HAS  the  listener  interest  it  deserves.  Mornings  and 
afternoons  throughout  the  week  . . .  Monday  thru  Friday  more  people 
listen  to  WJW  than  any  other  regional  station.  And  .  . .  WJW  delivers 
more  daytime  dialers  per  dollar  in  Cleveland  than  any  other  station. 


convention  to  be  held  next  fall. 
Date  for  the  convention  has.  not 
been  set. 

Attending  the  conference  were 
Mr.  Hollister;  Edgar  L.  Bill, 
WMBD  Peoria;  Merle  S.  Jones, 
WOL  Washington;  Edward  Yo- 
kum,  KGHL  Billings,  Mont.;  Jan 
Schimek,  CBS;  William  S.  Hedges, 
NBC;  Willard  D.  Egolf,  NAB  spec- 
ial counsel,  and  Edward  M.  Kirby, 
NAB  public  relations  counsel. 


Strike  Is  Set  Jan.  3 
At  Western  Electric 

Sympathy  Support  of  Regional 
New  York  Walkout  Feared 

STRIKE  of  16,700  employes  of  21 
Western  Electric  plants  in  North- 
ern New  Jersey  and  New  York, 
source  of  equipment  for  the  vital 
Bell  Telephone  System,  has  been 
set  for  Jan.  3  by  the  executive 
board  of  the  Western  Electric  Em- 
ployes Assn. 

Decision  to  strike  came  last  Tues- 
day after  the  union  had  rejected  a 
renewed  company  offer  to  raise 
wages  15%.  The  union  demands  a 
30%  wage  rise. 

As  his  own  union  polished  its 
armor  in  preparation  for  action, 
Frank  J.  Fitzsimmons,  president 
of  WEEA,  sought  reinforcement. 
To  47  locals  of  the  National  Fed- 
eration of  Telephone  Workers, 
parent  body  of  WEEA,  he  sent 
telegrams  requesting  support. 
Sympathy  Strikes  Feared 

Possibility  that  its  support  might 
come  in  the  form  of  sympathy 
strikes  posed  a  threat  to  major  ele- 
ments of  the  communications  in- 
dustry. 

No  official  company  statement 
was  made  after  the  strike  was 
called.  Company  sources,  however, 
indicated  that  Western  Electric  had 
felt  its  counter-offer  was  generous 
and  would  await  developments. 

In  support  of  its  counter-offer 
of  15%  wage  increases,  the  com- 
pany pointed  out  that  such  a  raise 
would  place  wages  at  a  level  57% 
above  those  of  January,  1941,  and 
that  weekly  take-home  pay  would 
average  10%  above  wartime  levels. 


White  House  Show 

SPECIAL  quarter-hour  CBS 
broadcast  Jan.  7,  3:15-3:30  p.m., 
will  feature  Mrs.  Harry  S.  Truman 
from  the  White  House,  when  she 
is  joined  by  Mrs.  Franklin  D. 
Roosevelt,  Actress  Cornelia  Otis 
Skinner  and  Screen  Star  Elizabeth 
Taylor  in  a  salute  to  all  women 
aiding  in  annual  March  of  Dimes 
campaign.  Mrs;  Truman  will  be 
presiding  at  a  tea  for  chairmen 
of  the  women's  division  of  National 
Foundation  for  Infantile  Paralysis. 


Rejoins  KPO 
CAPT.  HAL  WOLF,  released  from  Ma- 
rine Corps,  has  rejoined  the  announc- 
ing staff  of  KPO  San  Francisco. 


TOKYO  MOSE,  otherwise  Sgt.  Hy 
Averback,  former  assistant  pro- 
duction manager  of  KMPC  Holly- 
wood, plays  records  used  by  Tokyo 
Rose  and  broadcasts  on  facilities 
she  formerly  used.  Like  Rose, 
Mose  aims  shows  at  GI's  but  sells 
recruiting,  the  Army's  education 
program  and  VD  prevention 
troops  in  Japan  and  Korea.  He  is 
heard  2-3  p.  m.  Monday  through 
Saturday  on  WVTR  Tokyo  and  the 
18-station  Armed  Forces  Radio 
Network  for  which  WVTR  is  key. 


Rehearing  Is  Granted 
Bamberger  TV  Request 

REHEARING  was  granted  last 
Wednesday  by  the  D.  C.  Board  of  hi 
Zoning  Adjustment  on  the  appeal 
of  Bamberger  Broadcasting  Serv- 
ice, New  York,  from  a  board  rul- 
ing last  October  that  it  could  not 
build  a  television  tower  over  200 
feet  high  on  a  proposed  transmitter 
site  in  the  nation's  capital. 

Rehearing  will  be  held  Jan.  16 


ABC  Bowl  Pickups 

FOUR  pre-game  and  one  post-game 
broadcast  will  be  included  in  ABC 
coverage  of  the  New  Year's  Daj 
Sugar  Bowl  football  game  in  New 
Orleans.    Shows   surrounding  the|ro 
game   are:   Dec.  27   10:30  p.m 
Harry  Wismer  will  introduce  sport 
personalities;  Dec.  28  10:30  p.m 
Joe  Hasel,  from  New  York,  wil  ^1 
devote  Your  American  Sports  Pagt  ISn 
to'  game;  Dec.  30  11:15  "p.m.,  M 
Wismer  will  broadcast  another  per 
sonality  show;  Dec.  31   10  p.m, 
Mr.  Wismer  will  be  m.c.  at  part  o 
New   Orleans   mid-winter  Sport 
Assn.  dinner.  At  9:45  p.m.,  Jan.  1 
after  the  game,  Mr.  Wismer  wil 
broadcast  presentation  of  trophie  lfl0 
to  outstanding  players.  Broadcas  tell 
of  the  game  between  Oklahoma  A  fn 
&  M.  and  St.  Mary's  of  Californu 
will  begin  at  2:45  p.m.  It  is  one  o 
the  Gillette  Cavalcade  of  Sport: 


Page  72    •    December  24,  1945 


BROADCASTING    •  Telecastin 


Joske  Year  Long  Test  Ending; 
I  Continued  Radio  Use  Foreseen 


JOSKE'S,  nationally  known  San 
Antonao  department  store,  con- 
cludes its  year-long  test  of  radio's 
power  to  sell  goods  for  retailers 
on  Dec.  31,  winding  up  a  scientific 
broadcast  advertising  campaign 
conducted  at  suggestion  of  the 
NAB. 

i  Though  the  store  has  not  di- 
vulged 1946  plans,  it  is  believed 
[the  advertising  budget  will  provide 
continued  use  of  the  broadcast  me- 
dium on  a  substantial  basis. 

Actual  results  of  the  test  await 
a  report  from  Ernst  &  Ernst,  audi- 
ts, who  will  complete  examina- 
ion  of  the  store's  records  when  its 
iscal  year  closes  Jan.  31.  Already 
he  firm  has  examined  records  for 
he  first  nine  months  of  the  year. 

When  audited  statistics  are  avail- 
able they  will  be  analyzed  to  reveal 
omparative  sales  in  1945  and 
L944,  along  with  advertising  break- 
iowns  for  the  two  years.  Several 
nonths  will  be  required  to  complete 
linic  reports,  which  will  be  issued 
n  sections. 

Consumer  Survey 

Year  end  consumer  survey  will 
ilso  be  made,  similar  to  a  study 
nade  when  the  test  got  under 
vay  last  January.  This  survey  will 
how  any  possible  changes  in  con- 
umer  attitudes  as  a  result  of  scien- 
tific use  of  the  medium.  Key  per- 
sonnel of  the  store  will  be  sur- 
veyed in  January  to  determine 
their  attitude. 

1  During  the  year  Joske's  store 
jsed  over  30  quarter-hours  per 
week  along  with  five  five-minute 
periods  and  announcements.  This 

I,  schedule  was  expanded  in  Novem- 
ber to  include  over  a  dozen  more 
quarter-hours  as  well  as  a  half- 
lour  program. 

Original  clinic  idea  was  con- 
ceived by  Lewis  H.  Avery,  former 
\TAB  Director  of  Broadcast  Adver- 
ting and  now  owner  of  the  repre- 
sentative firm  of  Lewis  H.  Avery 

{Inc.  Representing  NAB  in  the  ex- 
periment since  Mr.  Avery  opened 
his  firm  has  been  Frank  E.  Pelle- 
trin,  who  returned  to  the  NAB 
Broadcast  Advertising  Dept.  as  di- 
rector after  Army  service. 
I  Mr.  Pellegrin  spent  the  week  of 
Dec.  10  in  San  Antonio  observing 
results  of  the  test.  He  is  now  pre- 
paring a  report  to  be  submitted  to 
the  NAB  Board  of  Directors  in 
Los  Angeles  Jan.  3-4  and  to  dis- 
trict meetings  during  the  winter 
and  spring. 

Out  of  the  12-month  experiment 
will  come  a  large  fund  of  informa- 
;ion  on  the  use  of  radio  by  retail- 
ors. Results  of  various  forms  of 
radio  rendition  will  be  provided  as 
well  as  conclusions  on  effective 
;ime  of  day,  type  of  audience, 
oower  of  sales  and  institutional 
opy,  etc. 

A  subcommittee  of  the  Sales 
anagers  Executive  Committee  is 


advising  the  NAB  department  and 
aiding  in  preparation  of  reports. 
It  consists  of  Cecil  Beaver,  WOAI 
San  Antonio,  chairman;  Walter 
Johnson,  WTIC  Hartford;  Arthur 
Hull  Hayes,  WABC  New  York; 
Mr.  Avery.  This  group  will  work 
with  a  subcommittee  of  leading  re- 
tailers. 


Million  Receivers 
In  '46  Is  G.  E.  Goal 

25%  FM  Is  Production  Goal 
Set  by  Dr.  W.  R.  G.  Baker 

A  MILLION  RADIO  receiving 
sets,  at  least  25%  of  them  FM,  is 
the  production  goal  which  General 
Electric  Co.  would  like  to  reach  in 
1946,  Dr.  W.  R.  G.  Baker,  vice 
president  in  charge  of  electronics 
operations,  said  Thursday. 

To  reach  it,  the  company  would 
have  to  run  the  distance  like  a 
sprinter.  Dr.  Baker  thinks  the 
charley-horses  of  reconversion  be- 
fuddlement  may  bring  the  sprinter 
down  short  of  the  tape. 

Dr.  Baker's  uncertain  outlook 
for  1946  was  characteristic  of  the 
general  tone  of  reports  delivered 
by  GE  executives,  including  Presi- 
dent Charles  E.  Wilson,  at  a  press 
conference  marked  by  manage- 
ment's references  to  the  reconver- 
sion delays  already  encountered 
and  those  which  may  be  reasonably 
expected  for  next  year. 

By  the  end  of  1945,  GE  will  have 
shipped  about  30,000  radio  receiv- 
ers, all  of  them  table  models.  Pres- 
ent production  is  about  1,200  per 
day.  In  its  early  reconversion 
plans,  the  company  had  expected  to 
be  producing  five  times  that  many 
units  by  mid-December.  Reason  for 
the  slow  production:  Labor  strife, 
government  pricing  policies  and  re- 
tooling problems  have  delayed  pro- 
duction all  along  the  line. 

By  comparison  with  the  produc- 
tion which  the  company  had  rosily 
envisioned  at  war's  end,  current 
and  likely  future  production  fig- 
ures look  gloomy,  Dr.  Baker  said. 


WGHF  Starts  Soon 

FACSIMILE  transmissions  on  a 
daily  basis  will  begin  in  about  30 
days  on  WGHF,  new  FM-facsimile 
station  operated  by  Finch  Telecom- 
munications [Broadcasting,  Nov. 
19].  Feature  of  the  new  station  is 
a  skyrocket-type  antenna  [Broad- 
casting, Nov.  26].  Capt.  W.  G.  H. 
Finch,  president,  said  facsimile 
will  be  programmed  daily  at  the 
close  of  sound  broadcasts. 


Record  Review 


RESUMES  of  activities  in  phonograph 
record  industry,  guest  appearances  of 
top  disc  makers,  top  10  records  of  week, 
new  releases  and  behind-the-scenes  in- 
terviews with  music-makers  and  pub- 
lishers are  featured  on  "Disc  Digest," 
new  Sunday  afternoon  show  by  Robert 
Q.  Lewis  on  WHN  New  York. 


KQW  Hearing 

(Continued  from  page  16) 
to  spend  around  $300,000  a  year 
for  programming  and  program  per- 
sonnel at  KQW  as  compared  with 
an  estimated  $150,000  to  $160,000 
the  station  now  spends. 

Earlier,  William  B.  Lodge,  CBS 
director  of  general  engineering, 
pointed  out  that  Columbia  is  the 
only  one  of  the  four  major  net- 
works that  has  no  owned  station 
in  San  Francisco. 

An  exhibit  was  introduced  by 
the  FCC  showing  that  American 
owns  four  stations;  NBC  six,  and 
CBS  seven  plus  45%  of  WAPI  Bir- 
mingham. CBS  stockholders  also 
own  88%  of  WCAU  Philadelphia. 
It  was  pointed  out  that  the  net- 
work has  no  voice  in  the  operation 
of  WAPI,  and  when  asked  whether 
he  had  control  over  WCAU,  Mr. 
Kesten  replied :  "Unqualifiedly,  no." 

After  a  discussion  of  the  com- 
parative number  of  stations  owned 
by  the  major  nets,  Mr.  Kesten 
raised  the  question  of  whether  the 
Commission  "has  the  responsibil- 
ity" to  equalize  networks'  station 
ownership.  Is  it  necessary,  he  coun- 
tered, "to  bring  the  weakest  up  to 
the  strongest,  or  adversely,  or 
drag  down  the  strongest  to  the 
level  of  the  weakest?  The  number 
of  stations  owned  by  a  network  is 
a  measure  of  the  competitive  or- 
ganization .  .  .,  and  the  end  prod- 
uct of  competition  is  better  pro- 
gramming." 

Foresees  Radical  Changes 

When  Commissioner  Denny  cited 
FCC  rules  relating  to  network 
ownership  of  stations,  Mr.  Kesten 
said  there  probably  would  be 
enough  radical  changes  in  radio 
in  the  next  decade  to  make  it  neces- 
sary for  FCC  to  review  many  past 
considerations. 

Mr.  Stanton  declared  that  CBS- 
owned  stations  operate  "pretty 
much  as  individual  units,"  with 
broad  policies  being  determined  in 
New  York  in  meetings  with  the 
station  managers.  He  praised  the 
public  service  and  programming 
record  of  CBS  stations,  and  lauded 
their  "extra-curricular  activities" 
in  public  service. 

Ralph  R.  Brunton,  president  of 
Pacific  Agricultural  Foundation 
Limited,  licensee  of  KQW,  said  the 
present  owners  had  been  in  radio 
for  21  years  and  wanted  to  retire. 
He  said  this  applied  particularly  to 
himself,  since  he  suffered  a  "fairly 
bad  heart  attack"  four  years  ago. 

If  FCC  doesn't  approve  the  pro- 
posed sale  to  CBS,  he  explained, 
another  purchaser  would  be  sought. 
He  said  KQW  now  originates  "very 
few"  programs  at  San  Jose.  He 
considers  the  station,  which  the 
Bruntons  bought  in  1934,  as  serv- 
ing the  entire  Bay  Area  rather 
than  San  Jose  alone,  he  added. 

Julius  Brauner,  CBS  general  at- 
torney, appeared  for  the  network, 
and  George  B.  Porter  for  the  trans- 
ferors. Harry  M.  Plotkin,  FCC 
assistant  general  counsel  in  charge 
of  litigation,  represented  the 
Commission. 


WMBG 

Richmond,  Virginia 

Wishes  Everyone 

anb  a 


In  this  Major  Market 

u^WMBG 

NBC  IN  RICHMOND, V A. 

5000  WATTS 


SELL 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


KTUL 

Tulsa 

Vick's  Products 


ROADCASTING    •  Telecasting 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
^tXSAN  ARTHUR  B.  CHURCH  PRODUCTION  2C3 


December  24,  1945    •    Page  73 


\73k 

\\  PACIFIC 
?a6  NORTHWEST 


7&g  'pxcctuUcf  Station 
50,000  Watts 
710  KC 
CBS 

SEATTLE  ,  WASHINGTON 
Represented  by  FREE  &  PETERS,  Inc 


WLW 


700  ON  YOUR  DIAL 


THE  NATION'S 
MOST 
MERCHANDISE-ABLE 
STATION 


IN  CANADA'S 
THIRD  MARKET 

1000  WATTS 

GOING   TO  5000 


REPRESENTED  BY 

WEED  and  Co. 


Warn. 
1ST.  LOUIS 


5000      Watts      Full  Tl 


American      Broadcasting  Co. 


Represented  by  John  BLAIR  &  CO. 


Page  74    •    December  24,  1945 


NAB  Meeting 

(Continued  from  page  20) 

tions,  42  active  FM  stations,  2  net- 
works, 2  television  stations,  171 
associates  (applicants  for  licenses, 
transcription  firms,  equipment 
manufacturers,  representatives  and 
similar  groups). 

Important  on  the  agenda  is  the 
report  of  the  Employe-Employer 
Relations  Committee  and  the  new 
NAB  Employe-Employer  Relations 
Dept.  A  $60,000  budget  for  the 
department  was  approved  by  the 
board  earlier  in  the  year  and  pat- 
tern for  the  operation  was  drawn 
up  Dec.  8  at  a  meeting  of  the  com- 
mittee in  Washington.  Committee 
chairman  is  John  Elmer,  WCBM 
Baltimore. 

The  department  will  be  func- 
tioning by  the  time  the  board 
meets.  President  Miller  and  Mr. 
Willard  will  start  operation  by 
setting  up  a  fact-gathering  unit. 
Need  for  complete  statistics  on 
labor  and  production,  along  with 
other  important  reference  material, 
to  augment  service  of  the  Labor 
Dept.  has  been  recognized  for 
some  time.  With  funds  available, 
the  work  of  developing  a  source  of 
information  can  proceed  pending 
selection  of  top  personnel.  A  lead- 
ing specialist  in  the  labor  relations 
field  will  be  sought  for  the  No.  1 
department  post  but  prospect  for 
selection  of  such  a  person  before 
the  board  meeting  was  not  bright 
though  one  or  two  staff  members 
at  the  No.  2  level  may  be  on  the 
job  by  that  time. 

Of  significance  is  the  fact  that 
broadcasters  will  be  able  to  offer  a 
united  front  in  its  labor  relations. 
Prospect  of  an  unsettled  national 
labor  situation  emphasizes  the  need 
for  a  coordinated  approach. 

Industrywide  cohesion  in  coping 
with  the  music  situation  is  closely 
related  to  the  new  department, 
though  the  Industry  Music  Com- 
mittee named  by  President  Miller 
covers  all  affected  groups,  whether 
NAB  member  or  non-member. 

Changes  Proposed 

Proposals  to  revise  the  NAB 
Standards  of  Practice,  adopted  at 
the  Aug.  6-7  board  meeting,  are 
to  be  studied.  Both  the  Code  Com- 
mittee (see  story  on  page  72)  and 
the  Sales  Managers  Executive 
Committee  have  recommended 
changes  in  the  standards.  These 
changes  would  cover  commercial 
copy  on  five-minute  newscasts  as 
well  as  participating  and  sunrise 
programs.  Hitchhiker  and  cow- 
catcher plugs  have  been  discussed 
at  meetings  of  both  committees 
and  will  come  before  the  board. 

Proposal  to  set  up  within  the 
NAB  an  agency  recognition  bu- 
reau will  be  considered.  The  sub- 
ject was  discussed  by  a  subcom- 
mittee in  Washington  Dec.  18. 

Plans  to  resume  annual  NAB 
conventions  will  be  taken  up,  with 
prospective  plans  for  an  autumn 
meeting.  (See  story  on  page  85). 

President  Miller  will  submit  a 
report  on  the  Capitol  Hill  situation, 
covering  prospects  for  passage  of 


CORNER  CONFAB  participants  are  (1  to  r)  Dee  Mower,  Mutual  sales- 
man; Joe  McGillvra,  host;  Russ  Tolg,  BBDO  timebuyer;  Gene  Fromherz, 
Dancer-Fitzgerald-Sample  timebuyer,  at  cocktail  party  held  in  Chicago 
at  Tavern  Club  Dec.  14  by  Joseph  H.  McGillvra  Co.,  station  representative. 


the  Lea  Bill  to  outlaw  labor  rack- 
eteering by  the  AFM  along  with 
other  bills  of  interest. 

New  FM  Dept.  progress  is  to  be 
reviewed,  based  on  a  report  to  be 
submitted  following  a  meeting  of 
the  FM  Executive  Committee  at 
the  Palmer  House,  Chicago,  Dec  28. 

Mr.-  Kirby,  as  public  relations 
counsel  to  the  association,  is  ex- 
pected to  recommend  broadening  of 
the  department  at  headquarters, 
along  with  similar  branching  out  in 
New  York.  Opening  of  a  Holly- 
wood liaison  office  is  proposed  to 
give  West  Coast  members  a  closer 
association  contact.  Better  facili- 
ties in  New  York  are  desired. 

Extension  of  farm  broadcast  ac- 
tivity will  be  on  the  agenda,  follow- 
ing the  Dec.  4-5  meeting  of  the 
Agricultural  Directors  Committee. 
This  group  recommended  quick  ac- 
tion on  a  program  designed  to  raise 
the  level  of  farm  programming 
and  bring  into  closer  association 
agencies,  farmers,  broadcasters  and 
Government.  Naming  of  an  NAB 
agricultural  director  was  proposed. 

Hugh  Feltis,  president  of  BMB, 
plans  to  report  on  progress  of  the 
joint  agency  to  provide  figures  on 
broadcast  coverage. 

A  special  committee  on  program 
awards  will  report  on  the  plan  to 
set  up  an  Academy  of  Radio  Arts 
&  Sciences.  Committee  members 
are  William  E.  Ryan,  KFI  Los 
Angeles,  chairman;  Harry  R. 
Spence,  KXRO  Aberdeen;  Hugh  B. 
Terry,  KLZ  Denver;  William  B. 
Smullen,  KIEM  Eureka,  Cal. 

Original  project  was  proposed  by 
the  Lee-Losh  publicity  firm  in  Los 
Angeles,  which  operates  the  Oscar 
project  for  the  motion  picture  in- 
dustry. The  radio  proposal  was  de- 
scribed as  "bewildering"  when  dis- 
cussed by  the  board  in  October 
but  some  portions  of  the  idea  were 
deemed  worthy  of  study. 

The  board  will  go  into  a  pro- 
posal by  western  mayors  that 
broadcasters  assist  in  providing 
housing  for  veterans.  Other  media 
and  organizations  will  be  asked  to 
assist  veterans. 

The  Program  Managers  Execu- 
tive Committee  will  have  in  shape 
a  proposal  to  set  up  a  new  Pro- 
gram Dept.  with  a  budget  of 
perhaps  $40,000.  Format  was  con- 
sidered by  the  committee  at  a  meet- 
ing held  Dec.  10-11  in  New  York. 
The  project  meets  an  oft-heard  de- 


mand   that   the    association  aid 
members  in  program  operations. 

The  board  will  hear  a  review 
of  broadened  service  now  being; 
given  by  the  Dept.  of  Broadcast 
Advertising,  headed  by  Mr.  Pelle- 
grin.  J.  Allen  Brown,  former  gen- 
eral manager  of  WFOY  St.  Augus- 
tine, Fla.,  took  over  Dec.  1  as 
assistant  to  Mr.  Pellegrin  in  charge 
of  small  station  activities.  He  is 
conducting  a  survey  of  Small  Mar- 
ket Stations  Committee  activities 
as  well  as  pay  of  salesmen. 
Hugh  M.  Higgins  joined  the  depart- 
ment Dec.  10  as  an  assistant.  He  is 
in  charge  of  promotion.  Mr.  Pel- 
legrin will  hold  meetings  of  small 
market  stations  during  the  NAB 
district  sessions,  along  with  meet- 
ings of  sales  managers.  He  will  re- 
port on  the  J oske  department  store 
clinic  in  San  Antonio,  scheduled  to 
wind  up  Dec.  31.  He  spent  the  week 
of  Dec.  10  in  San  Antonio  going 
over  the  clinic  with  store  and  sta- 
tion executives. 

Tax  Case  Reports 
Winding  up  the  board  agenda  are 
reports  covering  the  New  Mexico 
tax  litigation  over  a  gross  sales 
tax  which  the  State  claims  can  be 
applied  to  stations  by  classifying 
them  as  intrastate  operations 
Hearing  on  merits  of  the  case 
slated  in  late  January  by  the  U.S. 
District  Court  for  the  District  of 
New  Mexico.  Meanwhile  the  court 
is  considering  its  jurisdiction  to 
hear  the  case.  Status  of  network 
membership  will  be  taken  up  dur- 
ing consideration  of  a  possible 
amendment  to  the  by-laws. 

Directors  will  be  elected  by  the 
eight  even-numbered  districts  dur- 
ing the  district  sessions.  These  dis 
tricts,  with  present  directors,  are 
2d  District  (N.Y.,  N.J.),  Kolin 
Hager,  WGY  Schenectady;  4th 
District  (D.C.,  Va.,  W.  Va.,  N.C, 
S.C.),  Campbell  Arnoux,  WTAR 
Norfolk;  6th  District  (Ark.,  La. 
Miss.,  Tenn.),  Hoyt  B.  Wooten 
WREC  Memphis;  8th  District 
(Ind.,  Mich.),  John  E.  Fetzer 
WKZO  Kalamazoo;  10th  District 
(la.,  Mo.,  Neb.),  John  J.  Gillin  Jr., 
WOW  Omaha;  12th  District  (Kan.,  oph( 
Okla.),  William  B.  Way,  KVOO  fed 
Tulsa;  14th  District  (Col.,  Utah 
Ida.,  Wyo.,  Mont.,  S.D.),  Hugh  B 
Terry,  KLZ  Denver;  16th  District 
(Ariz.,  So.  Cal.,  N.M.),  William  B 
Ryan,  KFI  Los  Angeles. 


BROADCASTING    •  Telecasting 


tent. 


[Raibourn  Denies  Anti-Trust  Charges 


TV  Retarded  by  U.  S. 
Movie  Interests, 
Suit  Alleges 

DEXIAL  of  charges  by  the  Govern- 
ment that  U.  S.  motion  picture  in- 
terests had  conspired  to  retard  de- 
velopment   of    large-screen  tele- 
vision was  made  in  New  York  late 
last  week  by  Paul  Raibourn,  presi- 
dent of  Television  Productions  Inc. 
^nd  head  of  television  activities  for 
Paramount  Pictures  Inc. 
J  On  the  other  hand,  Arthur  Levey, 
president   of    Scophony   Corp.  of 
America  was  not  "unhappy"  over 
e  suit  filed  Tuesday  in  New  York 
ederal  Court  by  the  Dept.  of  Jus- 
ce  naming  Paramount,  Television 
roductions,  Scophony  Corp.,  Sco- 
ony  Ltd.  of  London,  General  Pre- 
sion  Equipment  Co.,  its  president, 
arl  G.  Hines,  and  Mr.  Raibourn. 
The  civil  action  seeks  to:  (1) 
eak  up  the  alleged  conspiracy, 
)  free  patents  and  licenses  as- 
rtedly  long  frozen  by  the  monopo- 
istic  cartel. 
The  United  States  Government 
charged   that   Scophony  Ltd.  ob- 
;lined  between  1937  and  1939,  basic 
patents  on  the  "Supersonic"  and 
'Skiatron"  systems  of  television, 
itiese  systems,  it  was  alleged,  op- 
iate with  light  sources,  not  unlike 
dose  used  in  motion  picture  pro- 
ection,  making  possible  the  pro- 
(jction    of    televised    images  on 
creens  as  large  as  those  in  movie 
heaters. 

Enlarged  Through  Mirrors 

i  In  other  systems,  notably  the 
tost  popular  one  which  used  the 
ithode  ray  tube,  the  image  may 
;  enlarged  only  through  use  of 
irrors,  the  complaint  alleged.  Loss 
:  brilliance  inherent  in  optical 
agnification  has  retarded  com- 
ercial  development  of  large- 
:reen  television,  the  complaint 
ated. 

In  1942,  the  complaint  charged, 
elevision  Productions,  General 
recision,  and  Scophony  Ltd. 
irmed  Scophony  Corp.  of  America, 
hose  stock  the  three  corporations 
vn  or  control,  to  hold  American 
ghts  to  Scophony  Ltd.  patents 
hd  inventions. 

The  defendants  agreed,  it  was 
leged,   to   divide  the  world  by 

mispheres  for  commerce  in  tele- 
sion    equipment.     The  eastern 

misphere  was   Scophony  Ltd.'s 

iliwick,  the  western  hemisphere, 
Revision  Productions'  and  Gen- 
al  Precision's. 

The  complaint  charged  that  to 
ite  Television  Productions  and 
sneral  Precision  have  failed  to 
ake  a  serious  effort  to  exploit 
ophony  products  and  have  pre- 
nted  Scophony  Corp.  of  America 
om  granting  licenses  under  these 
{  Itents  to  their  competitors  in  the 

tion    picture    and  electronics 

ds. 

ther  interests,  unidentified  in 
i£  suit,  were  said  to  be  ready, 


JUSTICE  Dept.,  in  suit  filed  last 
week  in  New  York  Federal  Court, 
charged  an  international  cartel 
dominated  by  U.  S.  motion  picture 
interests  had  conspired  to  retard 
development  of  large-screen  tele- 
vision. Among  defendants,  Sco- 
phony Corp.,  Paramount  Pictures, 
Television  Productions,  General 
Precision  Equipment  Corp.  Paul 
Raibourn  of  Television  Produc- 
tions was  "amazed"  that  his  firm 
hadn't  been  questioned  about  Sco- 
phony Ltd.  Skiatron  principle. 
Arthur  Levey,  Scophony  president, 
welcomed  court  action. 


willing  and  able  to  develop  and 
exploit  the  Scophony  patents  and 
inventions  in  this  hemisphere  on 
terms  favorable  to  the  Scophony 
Corp.  of  America.  Mr.  Levey,  presi- 
dent of  SCA,  in  a  news  conference 
after  the  filing  of  the  suit,  identi- 
fied these  "other  interests"  as 
"prominent  financial  concerns," 
two  of  which  he  said  had  offered 
to  ante  up  $4,500,000  to  exploit 
Scophony  patents,  but  had  with- 
drawn from  the  pot  upon  learning 
of  the  strings  attached  to  SCA  by 
Television  Productions  and  General 
Precision. 

Effect  Charged 

Effect  of  the  conspiracy  alleged 
in  the  suit  was  to:  (1)  postpone 
development  in  this  country  "of  an 
important  advance  in  the  television 
art,"  and  (2)  delay  the  "opening 
of  a  new  field  of  public  entertain- 
ment and  education,"  according  to 
Wendell  Berge,  assistant  attorney 
general  in  charge  of  the  anti-trust 
division  of  the  Department  of 
Justice. 

To  Mr.  Levey,  the  suit  came  as 


no  surprise.  He  had  known,  he 
said,  that  an  investigation  by  the 
government  had  been  underway  for 
several  months. 

Although  refusing  to  admit  flatly 
that  he  welcomed  the  suit,  he 
said  its  initiation  certainly  did  not 
make  him  unhappy. 

"We  see  in  the  suit  a  chance 
for  us  to  go  ahead  and  improve  our 
equipment  in  America,"  he  said. 
Break-up  of  the  cartel,  whose 
dominant  movie  interests  have  re- 
strained his  company  from  exploit- 
ing its  inventions,  would,  he  said, 
come  as  an  agreeable  relief. 

Mr.  Raibourn  first  heard  of  the 
government's  action,  he  said,  when 
he  read  of  it.  At  week's  end,  Mr. 
Raibourn,  still  reportedly  unserved 
by  the  government  of  notice  of 
the  suit,  said  he  was  "amazed  to 
learn  from  the  press  that  we  are 
charged  with  hindering  the  de- 
development  of  television  because  of 
a  small  interest  in  .  .  .  Scophony." 

Wartime  developments  of  radar, 
electronics  and  television,  he  said, 
may  have  made  obsolete  the  original 
supersonic  ideas  of  Scophony.  "The 
large  sums  of  money  spent  by  gov- 
ernments during  the  war  on  the 
Scophony  Skiatron  principle  have 
so  far  failed  to  produce  a  success- 
ful method  of  applying  it  to  tele- 
vision," he  added. 

"Television  scientists  would  have 
laughed  at  us  had  we  at  any  time 
claimed  Scophony  to  have  the  pos- 
sibilities indicated  for  it  in  the 
newspaper  publicity  in  the  last  few 
days." 

Mr.  Raibourn  said  it  was  "amaz- 
ing" that  no  representative  of  the 
Dept.  of  Justice  had  "seen  fit  to 
discuss  with  me  the  question  of 
Scophony's  possibilities  or  our  ac- 
tivities in   connection  therewith." 


Clear  Channel  Group  Seeks  Third  Party 
To  Prepare  FCC  File  Data  for  Hearings 


NEGOTIATIONS  were  in  progress 
last  week  for  employment  of  a 
"third  party"  to  prepare  data  from 
the  FCC's  confidential  station  finan- 
cial files  for  use  in  the  clear  chan- 
nel hearings  in  January. 

Louis  G.  Caldwell,  counsel  for 
Clear  Channel  Broadcasting  Serv- 
ice, who  requested  that  the  data  be 
made  available,  said  the  FCC's  af- 
firmative decision  [Broadcasting, 
Dec.  10]  was  interpreted  as  mean- 
ing that  the  job  of  preparing  the 
exhibits  would  be  handled  "through 
some  third  party  who  would  not 
violate  the  confidential  pledge." 

He  said  neither  his  clients  nor 
his  firm  want  access  themselves  to 
confidential  information,  but  that 
they  had  made  an  effort  to  secure 
a  disinterested  outsider  who  would 
be  recognized  as  reliable  and  trust- 
worthy to  do  the  job.  He  said  ne- 
gotiations were  in  progress  but 
had  not  been  completed. 


Mr.  Caldwell  had  asked  that  the 
Commission  prepare  exhibits  and 
make  them  available  to  all  parties 
before  the  hearings,  explaining  that 
the  clear  channel  hearing  order 
sets  forth  several  issues  which 
depend  in  large  part  upon  economic 
considerations'  for  determination. 
The  Commission  replied  that  cer- 
tain data  already  are  available  in 
tabulated  form  but  the  FCC  has 
not  processed  the  rest  and  its  staff 
is  not  large  enough  to  undertake 
the  task. 

Information  requested  included 
such  items  as  analysis  of  revenues, 
expense  and  similar  data  on  broad- 
cast stations;  "average"  figures; 
information  by  class  of  station, 
time  designation,  netwoi-k  affilia- 
tion, etc.,  and  analysis  of  net  reve- 
nues and  other  data  for  all  net- 
works and  independently  owned 
stations  and  for  stations  by  class 
of  control  and  class  of  station. 


Worlds  Best 
(overage  of 
the  Worlds 
*esflVews 


u  n  I  T  E  D 
PRESS 


5000  WATTS  1330  KC 


mm 

ENGLISH  •  JEWISH  •  ITALIAN 

National  Advertisers  consider  WEVD 
a  "must"  to  cover  the  great  Metro- 
politan New  York  Market. 

W  hr  WHO'S  WHO  en  WEVD 
WEVD— 117  West  46th  Street  New  Yerfc.  H.  T. 


OADCASTING    e  Telecasting 


December  24,  1945    •    Page  75 


WHO 

is  "Listened -to -Most" 
in  7U  of 

Iowa's  99  Counties 

(No.  2  Station  is  "Listened-to- 
Most"in  11  Counties!) 

Write  for  complete  facts! 
50,000 Watts  •  Des  Moines 

Free  &  Peters,  Representatives 


MUTUAL  BROADCASTING  SYSTEM 
MARYLAND  COVERAGE  NETWORK 


State  Dept.  Requests  Information  Fund, 


$8,500,000  Sought  for 
Foreign  Radio 
Operation 

By  BILL  BAILEY 

STATE  DEPT.  has  requested 
$44,500,000  of  Congress  for  the 
1947  fiscal  year  to  carry  out  a  pro- 
gram of  international  information, 
it  was  learned  last  week  as  plans 
for  creation  of  the  Office  of  Inter- 
national Information  &  Cultural  Af- 
fairs were  made  public.  The  pro- 
gram would  be  on  a  10-year  basis. 

Of  the  $44,500,000  appro- 
priation, $8,500,000  would  be  used 

STATE  DEPT.  requests  $44,500,- 
000  for  new  Office  of  International 
Information  &  Cultural  Affairs,  in- 
cluding $8,500,000  for  radio.  Rep. 
Bloom  (D-N.  Y.),  House  Foreign 
Affairs  Committee,  chairman,  will 
press  his  bill  (HR-4982)  authoriz- 
ing State  Dept.  to  purchase  or  rent 
necessary  broadcasting  facilities.  . 

for  broadcasting,  $17,000,000  for 
Latin  American  relations,  $13,000,- 
000  for  information  and  $6,000,000 
for  other  purposes. 

Bloom  to  Seek  Action 

Meanwhile  Rep.  Sol.  Bloom 
(D-N.  Y.),  chairman  of  the  House 
Foreign  Affairs  Committee,  will 
press  for  Congressional  action  on 
his  bill  (HR-4982)  authorizing  the 
State  Dept.  virtually  to  go  into  the 
radio,  newspaper  and  motion  pic- 
ture business. 

To  carry  out  its  plans  for  spread- 
ing the  gospel  of  America  to  the 
four  corners  of  the  earth  [Broad- 
casting, Dec.  17],  State  Dept. 
would  be  authorized,  under  the 
Bloom  Bill,  to: 

(1)  Provide  for  the  preparation 
and  dissemination  abroad  of  infor- 
mation about  the  U.  S.  through 
press,  publications,  radio,  motion 
pictures  and  other  information 
media,  and  through  information 
centers  supervised  by  U.  S.  mis- 
sions and  consulates  abroad. 

(2)  Rent,  utilize,  or  lease  and 
operate  existing  facilities  for  prep- 
aration or  dissemination  of  infor- 
mation, and  to  purchase,  rent,  con- 
struct, improve,  maintain  and  op- 
erate facilities  for  radio  transmis- 
sion and  reception,  including  the 
leasing  of  real  property  both  with- 
in and  without  the  continental 
limits  of  the  U.  S.  for  periods  not 
to  exceed  10  years. 

State  Dept.  would  be  given  vir- 
tual carte  blanche  to  employ  cer- 
tain personnel  without  Civil  Serv- 
ice approval,  purchase  any  equip- 
ment necessary  in  its  program  and 
otherwise  promote  its  campaign. 

A  staff  of  some  2,000  will  be 
needed,  with  about  400  assigned  to 
duties  abroad,  it  was  learned.  This 
compares  with  the  13,000  employed 
by  both  Office  of  War  Information 
and  Office  of  Inter-American  Af- 
fairs before  those  agencies  were 


Mr.  Ogilvie 


Col.  Macy 


abolished  in  September  by  Execu- 
tive Order. 

Replacing  the  Interim  Interna- 
tional Information  Service,  which 
was  set  up  by  President  Truman 
when  he  abolished  OWI  and  OIAA, 
the  Office  of  International  Infor- 
mation &  Cultural  Affairs  will  be 
headed  by  William  T.  Stone,  now 
director  of  State  Dept.'s  Office  of 
Public  Affairs.  John  E.  Peurifoy 
has  been  named  deputy  director. 

The  new  organization  becomes 
effective  Jan.  1.  Ferdinand  Kuhn, 
who  has  been  director  of  HIS,  will 
return  to  private  life  when  that  in- 
terim organization  expires  Dec.  31. 

As  now  planned  the  new  agency 
will  be  composed  of  five  functional 
divisions  and  five  area  divisions.  It 
will  be  responsible  directly  to  Wil- 
liam B.  Benton,  Assistant  Secre- 
tary of  State. 

Ogilvie  Heads  Division 

Heading  the  Radio  Division  will 
be  John  W.  G.  Ogilvie,  former  ra- 
dio director  of  OIAA.- -Col.  J.  Noel 
Macy,  head  of  Westchester  Broad- 
casting Co.,  licensee  of  WFAS 
White  Plains,  N.  Y.,  and  newspa- 
per publisher,  will  be  director  of 
press  and  publicity.  Col.  Macy 
has  been  on  duty  in  the  War  Dept. 
Bureau  of  Public  Relations.  He 
was  the  first  executive  officer  of  the 
Women's  Army  Auxiliary  Corps 
(later  the  WAC)  when  it  was  or- 
ganized. 

John  Begg  will  head  the  motion 
pictures  functional  division;  Her- 
schell  Brickell,  exchanged  persons, 
and  Richard  Heindel  will  be  in 
charge  of  libraries  and  institutions. 

Area  division  chiefs  will  be: 
European  operations,  Eric  Bell- 
quist;  Far  Eastern,  George  Tay- 
lor; American  republics,  William 
L.  Schurz;  occupied  countries, 
Henry  P.  Leverich;  Near  Eastern 
and  African,  to  be  named. 

Three  assistants  to  Mr.  Stone, 
in  charge  of  radio,  press  and  mo- 
tion pictures,  also  are  yet  to  be  ap- 
pointed. 

Mr.  Benton  has  stressed  that  the 
State  Dept.  would  supplement, 
rather  than  replace,  existing  radio, 
press  and  motion  picture  services. 
He  met  Dec.  21  with  the  seven  li- 
censees of  the  nation's  36  inter- 
national shortwave  outlets  to  dis- 
cuss future  international  broad- 
casting, but  no  decision  was 
reached.  It  was  indicated,  however, 
that  the  licensees  would  not  be 
averse  to  continuing  the  present 
plan  whereby  the  State  Dept.  pur- 
chases all  time  outright  and  pro- 


grams the  stations. 

The  Bloom  Bill  would  provide 
Congressional  authority  for  such 
operations  and  the  appropriations 
would  make  the  money  available. 


Philco 

(Continued  from  page  20) 


film.    Sixty  percent  of  programs 
would  be  commercial. 

Proposed  weekly  programming 
would  include  55%  adult  and  11% 
children's  entertainment;  15%  edu- 
cational, most  of  which  would  be 
produced  in  cooperation  with  gov- 
ernment departments  and  agencies; 
13%  news;  3%  religious;  3%  pub- 
lic service. 

"In  order  to  provide  the  best 
television  programming  service  for 
the  Washington  audience,  certain 
of  the  programs  in  this  proposed 
schedule  will  be  brought  by  relay 
from  New  York  and  Philadelphia," 
the  application  asserts,  adding  that 
Washington  originations  of  in- 
terest in  New  York  and  Philadel-f  iln: 
phia  may  be  relayed  to  those  points 
"For  instance,  Know  Your  City 
remote  tours  of  Washington,  pro- 
grams produced  by  governmental 
bureaus,  Supper  at  the  Press  Club 
— all  are  conceivably  just  as  inn 
teresting  to  the  television  audience^  iila 
in  other  cities  .  .  ." 


Spot  News  Events 

Remote  spot-news  pickups  wouli 
include  such  events  as  Presidentia|hora 
messages,    arrival    of  important 
personages  in  Washington,  debatek,,, 
or  the  vote  on  important  legislatior  |ue 
in  Congress;  Congressional  hear 
ings;  press  conferences. 

Specified  programs  include  show 
produced  with  the  aid  of  the  Dept  Uri 
of  Education  primarily  for  viewin 
in  the  schools;  an  informal  women' 
forum  led  .by,  a  homemaking  au 
thority;  studio  programs  conducted  Bri; 
by   pediatricians    and   child  psy 
chologists;  animated  cartoons  fol 
lowed  by  studio  shows  for  children 
news  summaries  and  televised  pre 
views  of  coming  attractions;  week 
ly  visits  to  governmental  depart 
ments   and   Congress ;   m  u  s 
comedies;  public  exhibits  of  auto 
mobiles,  furniture,  food,  etc.;  audi 
ence-participation  quiz  programs 
night  club  previews ;   aviatio  ARF 
shows;  boxing,  wrestling,  basket  jto, 
ball  and  other  sports  events;  tele 
vised    street-corner  interviews 
weekly  Hobby  House;  motion  pic  jj 
tures   telecast;    Sunday  religiou 
services  direct  from  churches. 

Philco's  original  application  wa 
filed  March  22,  1944. 


CKCW  Plans 


CKCW  Moncton,  N.  B.,  will  shi: 
assignment  from  250  w  on  1400  1  ftaa 
to  5,000  w  on  1220  kc  early  in  194 
Studios  will  remain  at  MonctoflsiW 
with   new   transmitter  being 
stalled  at  Cherryfield. 


Page  76    •    December  24,  1945 


BROADCASTING    •  Telecastin 


p.li 


lii.l 

iff, ! 


Sponsors  Renew 
Fourteen  on  NBC 

FOURTEEN  NBC  programs  have 
j  oeen  renewed  by  their  sponsors  for 
j  52  weeks  starting  in  late  Decem- 
roer  or  early  January.  They  include: 
Colgate-Palmolive-Peet  Co.,  Jer- 
sey City.  Can  You  Top  This?  for 
Palmolive    Brushless    and  Lather 
Shave  creams,  Sat.  9:30-10  p.m. 
■  .\gency  is  Ted  Bates  Inc.,  N.  Y. 
Colgate  -  Palmolive  -  Peet  Co.'s 
udy  Canova  Show  for  Palmolive 
oap  and  Colgate  Tooth  Powder, 
at.  10-10:30  p.m.  Agency  is  Ted 
ates  Inc. 

Colgate  -  Palmolive  -  Peet  Co.'s 
olgate  Sports  Newsreel  for  Shave 
ream,  Fri.  10:30-11  p.m.  Agency 
Sherman  &  Marquette,  N.  Y. 
R.  J.  Reynolds  Tobacco  Co., 
finston-Salem,  Grand  Ole  Opry  for 
rince  Albert  tobacco,  Sat.  10:30- 
!L  p.m.  Agency  is  William  Esty  & 
o.,  New  York. 

Westinghouse  Electric  Corp., 
ittsburgh,  Westinghouse  program, 
un.,  2:30-3  p.m.  Agency  is  Mc- 
ann-Erickson,  N.  Y. 

E.  I.  du  Pont  De  Nemours  &  Co., 
r Wilmington,  Cavalcade  of  Amer- 
a,  Mon.  8-8:30  p.m.  Agency  is 
EDO,  N.  Y. 

{National  Dairy  Products  Corp., 
j.  Y.,  Sealtest  Village  Store,  for 
*altest  Ice  Cream,  Thurs.  9:30-10 
ijm.  Agency  is  MeKee  &  Albright, 
piladelphia. 

Standard  Brands,  N.  Y.,  One 
fan's  Family  for  Royal  Desserts 
nd  Fleischmann's  Yeast,  Sun. 
:30-4  p.m.  Agency  is  J.  Walter 
'hompson  Co.,  N.  Y. 

Standard  Brands  Fred  Allen 
'fcow,  for  Tender  Leaf  Tea  and 
lue  Bonnet  Margarine,  Sun.  8:30- 

p.m.  Agency  is  J.  Walter  Thomp- 
m. 

Bristol-Myers   Co.,  N.  Y.,  Mr. 

•strict  Attorney  for  Ipana  and 
jjitalis,  Wed.  9:30-10  p.m.  Agency 
>     Doherty,  Clifford   &  Shenfield, 

\-  \  Bristol-Myers  Eddie  Cantor  Show 
plr  Sal  Hepatica  and  Trushay, 
• Ted.,  9-9:30  p.m.  Agency  is  Young 
;  :  Rubicam,  N.  Y. 
MB.  T.  Babbitt  Inc.,  N.  Y.,  Lora 
'nawton  for  Bab-O,  Mon.-Fri.  10- 
|>:  15  a.m.  Agency  is  Duane  Jones 
N.  Y. 


G&G  Plan  Board 

ARFIELD  &  GUILD,  San  Fran- 
sco,  has  set  up  a  planning  board 
»  supervise  all  of  the  accounts 
;rved  by  southern  California  of- 
ies  of  agency.  Board  comprises 
.  Niel  Herd,  vice-president  in 
large  of  Los  Angeles  office;  Rich- 
•d  Berggren,  copy  chief,  Los  An- 
des; Sidney  Garfield;  Walter 
uild,  and  David  Bascom,  copy 
ief ,.  San  Francisco. 


Appeal  Answered 
'PEAL  for  aid  for  a  veteran  of  the 
:rchant  Marine  blinded  by  enemy  ac- 
>n  and  hospitalized  by  a  fire  at  his 
me  in  which  his  two  children 
rished,  was  made  from  audience  of 
(Xtual's  "Opinion  Requested"  broad- 
»t  Dec.  16.  Studio  audience  chipped 
,$100.  Listening  audience  had  raised 
fal  to  $674  by  Dec.  20. 


Standard  Transmitters  Approved 


TO  AID  present  and  prospective 
applicants  for  new  standard  sta- 
tions, the  FCC  last  Tuesday  made 
public  a  list  of  approved  trans- 
mitters and  other  equipment.  Thir- 
teen models  of  transmitters,  rang- 
ing in  power  from  100  w  to  50  kw 
are  included. 

The  list  of  equipment  is  theoret- 


ically an  amendment  to  the 
Standards  of  Good  Enginering 
Practice  Concerning  Standard 
Broadcast  Stations  (Revised  to 
June  1,  1944,  the  Commission  ex- 
plained, and  will  be  included  in 
the  next  reprint  of  the  Standards. 

Subsequent  lists  will  be  published 
as  new  equipment  is  approved,  it 
was  indicated. 


The  equipment  listed  below  has  been  approved  by  the  Federal  Communica- 
tions Commission  since  the  publication  of  the  current  issue  of  Standards  of  Good 
Engineering  Practice  Concerning  Standard  Broadcast  Stations  (Revised  to  June  1, 
1944).  This  equipment  will  be  included  in  the  next  reprint  of  the  Standards. 

Standard  Broadcast  Transmitters: 


Collins 

Federal 

Gates 

RCA 

RCA 

RCA 

RCA 

RCA 

G.E. 

G.E. 

G.E. 

G.E. 

G.E. 


300-G 
165-A 
1-D 

BTA-250L 

BTA-1L 

BTA-5F 

BTA-10F 

BTA-50F 

BT-20-A 

BT-21-A 

BT-22-A 

BT-23-A 

BT-25-A 


Frequency  Monitors  (Standard  broadcast): 

RCA  311-AB 
Automatic  Frequency  Control  Units: 


100/250  w 
5  kw 
1  kw 
250  w 
lkw 
5kw 
10  kw 
50  kw 
250  w 
lkw 
5  kw 
10  kw 
50  kw 


Approval  #1462 


Westinghouse 
Westinghouse 
RCA 


Type  LK-1 
Type  LK-2 
UL-4392 


Automatic  Temperature  Control  Unit: 

Valpey  Type  CBC-O 

Manufacturers  of  low  temperature  coefficient  crystals: 


Vacuum  Tubes  for  last  radio  stage: 


Power  Rating- 

Watts 

Manufacturer  i 

teType 

Table  A 

Table  B 

Table  1 

Amperex 

228-R 

1000 

Amperex 

343-R 

5000 

2500 

Heintz-Kaufman 

257 

75 

RCA 

893A-R 

10000 

10000 

Taylor 

TW-150 

125 

W.E. 

232-BA 

5000 

Westinghouse 

WL-473 

2500 

500 

STIRTON  APPOINTED 
BORROFF  ASSISTANT 

ED  R.  BORROFF,  vice  president 
in  charge  of  American  Broadcast- 
ing Co.  Central  Division,  Chicago, 
announced  appointment  of  James 
L.  Stirton  as  hjs  assistant,  effec- 
tive Jan.  1. 

Mr.  Stirton,  former  program 
manager  for  the  division,  is  on 
terminal  leave  from  the  Marines, 
in  which  he  has  served  since  July 
6,  1944.  From  April  through  No- 
vember, 1945,  he  was  attached  to 
the  Third  Marine  Corps  Division 
on  Guam  as  second  lieutenant. 

He  succeeds  Merritt  R.  (Mac) 
Schoenfeld,  now  in  the  New  York 
ABC  office.  He  first  joined  NBC 
in  1929  as  a  member  of  the  artist 
department,  leaving  in  1937  to 
form  his  own  talent  managing 
organization.  He  returned  to 
NBC  in  1939  to  manage  its  Chicago 
artists'  service,  continuing  until 
January  1942  when  NBC  and  the 
Blue  were  divorced  at  which  time 
he  was  appointed  program  man- 
ager for  the  ABC  Central  Division. 


Wayne  Coy  Is  Appointed 
WINX  General  Manager 

WAYNE  COY,  assistant  to 
Eugene  Meyer,  publisher  of  the 
Washington  Post,  last  week  was 
appointed  general  manager  of 
WINX  Broadcasting  Co.,  effective 
Jan.  1.  He  will  retain  his  position 
with  the  Post,  in  addition  to  his 
station  duties.  Before  going  with 
the  Post  Mr.  Coy  was  special  as- 
sistant to  President  Roosevelt. 
Prior  to  that  time,  he  was  an  In- 
diana newspaperman. 

The  Washington  station  is  owned 
and  operated  by  the  Post,  which 
also  owns  and  operates  W3XO,  FM 
station  in  Washington.  W3XO,  in 
operation  since  1938  as  an  experi- 
mental station,  was  recently  pur- 
chased from  Jansky  &  Bailey,  con- 
sulting engineering  firm.  WINX 
has  applied  to  the  FCC  for  license 
to  construct  a  commercial  FM  sta- 
tion in  Washington. 


Hines  to  WHK 


Wismer  Honored 
HARRY  WISMER,  ABC  sports  director, 
has  been  nominated  by  Future  Maga- 
zine, published  by  the  U.  S.  Junior 
Chamber  of  Commerce,  as  one  of  na- 
tion's 10  outstanding  young  men  under 
35  years  of  age.  Mr.  Wismer  will  broad- 
cast Sugar  Bowl  game  on  New  Year's 
Day. 


llOADCASTING    •  T 


JACOB  HINES  has  been  appointed  in 
charge  of  continuity  department  of 
WHK  Cleveland.  He  has  been  active  in 
local  music  work. 

Brethauer  Appointed 
ROBERT  BRETHAUER,  released  from 
Navy  and  formerly  assistant  purchasing 
agent  for  Chicago  Board  of  Education, 
has  joined  sales,  traffic  and  sales  serv- 
ice department  of  ABC  Chicago. 


KSEI 

POCATELLO  •  IDAHO 


We  Work  Today 
for  the  Northwest's 
Limitless  Tomorrow 

PORTLAND,  OREGON 

CBS  Affiliate 
FREE  &  PETERS,  Inc.,  NaflRep. 


elecasting 


7&  SCHOOL 
RADIO  TECHNIQUE 


NEW  YORK  •  CHICAGO 

America's  Oldest  School  Devoted 
Exclusively  to  Radio  Broadcsttmg 

Comprehensive  Day  and  Eveniag 
Courses  in  all  phases  of  Radi* 
Broadcasting  taught  by  Network 
Professionals.  Moderate  rates. 
:or  Full  Details,  Request  BeeJae*  ft. 


NEW  YORK  20,  N.Y.:  RADIO  CITY,  RXG. 
CHICAGO  4,  III.:  228  S.  Wabash  Av 


December  24,  1945    •    Page  77 


M.  M.  COLE  CO 

823  S.  WABASH  AVE. 

CHICAGO  5,  ILL 


WCRY 

the  50,000 

watt  voice 
of  Cincinnati 


WD1C 


Special  (fijjt 

10  Gift  Subscriptions  S35.00 

5  Gift  Subscriptions  20.00 

2  Gift  Subscriptions   9.00 

1  Gift  Subscription   5.00 

BROADCASTING 
MAGAZINE 


NARBA 

(Continued  from  page  15) 

be  worked  out  to  continue  NARBA 
on  an  interim  basis  pending  the 
writing  of  a  new  treaty  and  de- 
vising adjustments  to  take  care  of 
Cuban  requirements  and  any  other 
interim  business  which  may  arise. 
Canada  has  proposed  a  two-year 
extension  of  NARBA  from  March 
29,  1946.  The  United  States  had 
proposed  a  one-year  extension. 
Cuba,  however,  pressed  for  consid- 
eration of  its  demands. 

Formal  invitations  for  the  Feb. 
4  session,  supplementing  the  tele- 
gram sent  out  last  Thursday  to  the 
North  American  nations,  will  go  - 
out  by  mail  forthwith,  it  was 
learned. 

The  FCC,  following  consultation 
with  the  State  Dept.,  designated 
Commissioner  Jett,  himself  the 
former  Commission  chief  engineer, 
to  handle  the  preliminary  conver- 
sations. It  was  expected  Commis- 
sioner Jett  will  head  the  FCC 
group  at  the  Feb.  4  sessions. 
Should  the  meeting  take  on  treaty 
aspects,  it  was  presumed  FCC 
Chairman  Paul  A.  Porter,  as  well 
as  Commissioner  Jett,  would  be 
delegates. 

Cuban  Proposal 

The  Commission  announcement 
was  supplemented  with  the  Cuban 
proposal  submitted  Sept.  14  at  the 
Third  Inter-American  Radio  Con- 
ference held  in  Rio. 

[This  proposal  was  published  in 
full  text  in  BROADCASTING  Oct.  8, 
1945.  A  breakdown  of  the  specific 
channels  sought  by  Cuba,  together 
with  U.S.  stations  assigned  to  each 
frequency,  were  published  in 
Broadcasting  Dec.  17,  1945.] 

The  full  text  of  the  Commission's 
public  notice  calling  the  Jan.  4 
conference  follows : 

Commissioner  E.  K.  Jett,  the 
Chief  Engineer  and  the  General 
Counsel  of  the  Commission  will 
meet  representatives  of  industry  on 
Friday,  January  4,  1946,  to  discuss 
matters  to  be  considered  at  the 
forthcoming  engineering  confer- 
ence relating  to  the  North  Amer- 
ican Regional  Broadcasting  Agree- 
ment. 

The  only  proposals  which  have 
so  far  been  submitted  by  countries 
signatory  to  the  North  American 
Regional  Broadcasting  Agreement 
are  those  of  Cuba,  a  copy  of  which 
is  attached,  and  the  proposal  of  the 
Canadian  Government  for  an  ex- 
tension of  the  period  of  the  agree- 
ment for  two  years.  This  notice  is 
for  the  purpose  of  inviting  the 
assistance  of  engineers  and  others 
able  to  give  technical  assistance  in 
the  consideration  of  the  questions 
raised  by  the  Cuban  proposals.  It  is 
hoped  that  through  this  means  the 
Commission's  representative  who 
may  be  designated  to  assist  in  for- 
mulating the  viewpoint  of  this 
country  at  the  conference  will  be 
better  prepared  for  that  responsi- 
bility. 

The  meeting  which  will  be  held 
in  Room  6115  at  10:00  o'clock,  Fri- 
day, January  4,  will  be  concluded 


GREATLY  IMPROVED  black-and-white  television  receivers  were  demor. 
strated  by  E.  W.  Engstrom,  RCA  vice-president  in  charge  of  Princeton* 
N.  J.,  laboratories,  at  Princeton.  He  explained  points  of  superiority.  ^ 

Lemmon  Advises  Government  Subsidies 
To  Help  U.  S.  International  Station^ 


PROBLEM  of  maintaining  Ameri- 
can international  broadcasting  at 
the  high  level  of  efficiency  devel- 
oped during  the  wartime  years, 
without  resorting  to  government 
ownership  of  U.  S.  shortwave  sta- 
tions or  placing  an  undue  financial 
burden  on  individual  broadcasters, 
can  best  be  solved  by  Government 
subsidies  similar  to  those  granted 
transoceanic  airlines,  Walter  S. 
Lemmon,  president  of  World  Wide 
Foundation  which  operates  five 
shortwave  transmitters,  told  Broad- 
casting last  week. 

His  own  organization,  he  said, 
would  prefer  a  wholly  free  situa- 
tion since  it  is  a  non-profit  educa- 
tional undertaking  and  able  to  get 
ample  support  for  its  international 
educational  broadcasts  without 
recourse  to  public  funds.  He  pointed 
out,  however,  that  commercial 
broadcasters  who  pioneered  in  in- 
ternational broadcasting  field  at 
considerable  expense  to  themselves 
in  the  prewar  days  should  not  be 
asked  to  resume  the  entire  cost  of 
maintaining  the  accelerated  pro- 
gram of  international  broadcast- 
ing from  America  that  is  necessary 
today. 

"The  profits  of  such  companies 
as  NBC  and  CBS,  for  example," 
he  said,  "come  from  their  opera- 
tions in  standard  broadcasting, 
which  must  now  also  support  their 
experiments  with  FM  and  tele- 
vision." 

Programming,      Mr.  Lemmon 

on  that  day  subject  to  call  for  later 
sessions  if  found  necessary  or  ad- 
visable. In  order  to  aid  in  the  ar- 
rangements for  the  meeting  and 
the  disposition  of  matters  to  be 
brought  up,  interested  persons  are 
requested  to  notify  Commissioner 
E.  K.  Jett  of  their  intention  to  par- 
ticipate, by  letter,  on  or  before 
January  2,  1946.  In  this  connection, 
information  is  requested  as  to  iden- 
tity of  persons  who  will  appear,  by 
office  or  position,  and  if  the  appear- 
ance is  in  a  representative  capac- 
ity, the  identity  of  the  persons  or 
firms  in  whose  behalf  they  will 
appear.  It  is  further  desired  that 
persons  desiring  to  attend  the 
meeting  indicate  in  their  responses 
their  main  points  of  interest. 


stated,  should  be  handled  and  ft-  u 
nanced  by  the  individual  station^ 
operators.  "There  should  be  the  a* 
same  freedom  of  listening,  the  same  ™ 
choice  of  programs  offered  by  com]  jj 
peting  broadcasters  international^  & 
that  we  in  the  United  States  hav<  ia' 
at  home,"  he  said.  Government  conj 
trol  should  be  confined  to  scripts  ,i 
of  broadcasts  dealing  with  matter?  & 
of  the  country's  international  poliiLj. 
cy  which  should  be  submitted  to  th«  ™ 
State  Dept.  ipli 
The  subsidy,  he  suggested,  migh;  ™ 
well  cover  physical  costs  of  oper  int( 
ating  and  maintaining  the  short  # 
wave  transmitters  and  be  figure<  k 
on  a  basis  of  power  as  an  incentiv 
for  the  shortwave  broadcasters  t  stt 
keep  improving  and  strengthenin  W 
their  international  signals.  Th  \ 
subsidies  would  empower  the  Gov  » 
ernment  to  ask  that  broadcasts  b|  lW 
beamed  to  parts  of  the  world  no  cr 
covered  by  the  usual  station  open  ^ 
tions,  Mr.  Lemmon  said.  l, 

  «6 

qui 

PAY  OF  SALESME1  «J 
SURVEYED    BY  NAIZ 

PAYMENT  of  incentive  commis  n 
sions  has  been  found  the  most  e:  irp. 
fective  means  of  compensatin;  ™ 
salesmen,  judging  by  preliminai  ibii 
results  of  a  survey  being  conducts:  ar£ 
by  F.  Allen  Brown,  assistant  dire  n 
tor  of  the  NAB  Dept.  of  Broadca  * 
Advertising  in  charge  of  sraa  eat 
market  stations  activities. 

In  many  cases  a  15%  commi  lrp 
sion  on  collections  from  a  sale  j 
man's  accounts  has  been  satisfaj  { 
tory.  Main  objection  has  been  tl  to 
fact  that  pay  of  salesmen  som  ^ 
times  is  much  higher  than  that  Jtl 
other  key  personnel.  °_j 

Combined  salary  and  commissk 
has  been  effective  at  some  statior  xE 
it  was  indicated.  Another  statit  « 
prefers  straight  salary,  with  fiy  a, 
week  bonus  at  Christmas.  Slidii  Pf 
scales  of  commissions  are  effecti  L,, 
at  another  outlet.  f. 


Tyson  Returns 
LT.   (j.g.)   IRWIN  W.  TYSON  has 
turned  from  the  Navy  to  O.  S.  Tyson  H 
Co.,  New  York,  as  account  manager. 

Atlas  Appoints 
atlas  canning  Co.,  New  York,  i 
appointed  Modern  Merchandising  B  e 
reau  to   handle  advertising.  Radio  M 
scheduled  to  be  used  after  first  of  ye> 


Page  78    •    December  24,  1945 


BROADCASTING  • 


Tel. 


Rcnons  OF  THE  FCC 


.DECEMBER  13  to  DECEMBER  19- 


ecisions  .  .  . 

DECEMBER  13 
ACTIONS  by  COMMISSION 
ORDERED  that  upon  written  request 
any  interested  persons,  oral  argu- 
;nt  be  held  before  Commission  en 
nc  at  a  date  to  be  designated,  as  to 
ly  proposed  rule  concerning  procedure 
be  followed  by  FCC  in  passing  upon 
msfers  of  control  or  assignments  of 
ense  should  not  be  adopted  in  form 
tlined.  Such  request  shall  be  filed  on 
before  1-15-46. 

DECEMBER  13 
(Reported  by  FCC  Dec.  14) 
TRANSFER     KSUN    Lowell,  Ariz.— 
ranted  vol.  assgn.  license  from  Copper 
ectric  Co.  to  Carleton  W.  Norris  as 
dividual.  No  money  involved. 
Central  Broadcasting  Co.  Inc.,  Johns- 
wn,   Pa. — Granted   authority   to  use 
11    letters    WARD    for    new  station 
anted  11-5-45. 

Fred  O.  Grimwood,  Bloomington,  Ind. 

Adopted  order  denying  petition  for  re- 
nsideration  and  grant  of  application 
r  new  station  without  hearing  set 
-17-45. 

|,  KELD  Radio  Enterprises  Inc.,  El  Do- 
i  do,  Ark. — Placed  in  pending  file  ap- 
I  ication  for  transfer  of  control  from 
H.  Barton  to  Wilfred  N.  McKinney, 
;nding  adoption  of  rules  contemplated 
IT  AVCO  decision,  or  until  applicant 
:  .dicates  an  election  to  follow  pro- 
cure outlined  in  Public  Notice  of 
J 1-3-45.- 

KXA  American  Radio  Telephone  Co., 
isattle,  Wash. — Placed  in  pending  file 
!  replication   for  assignment  of  license 

■  om  American  Radio  Telephone  Co.  to 
;  XA  Inc.,  pending  adoption  of  rules 

Jntemplated  by  AVCO  decision  or  until 
ipplicant  indicates  an  election  to  fol- 
ifw  procedure  outlined  in  Public  Notice 
!  10-3-45. 

[KFQD  Anchorage,  Alaska — Placed  in 
pnding  file  application  for  vol.  assign. 

i  cense  from  William  J.  Wagner  tr/as 
laska  Broadcasting  Co.  to  Midnight 
un  Broadcasting  Co.  pending  adoption 
E  rules  contemplated  by  AVCO  deci- 

ijpn  or  until  applicant  indicates  an 
lection  to  follow  procedure  outlined  in 

mblic  Notice  of  10-3-45. 
GRANTED   petition  filed  jointly  by 
ve  Philadelphia  FM  stations,  WIP-FM 
/FIL-FM  WCAU-FM  WPEN-FM  KYW- 

:{M,  to  cancel  waiver  Sec.  3.261  permit- 

jng  these  stations  to  operate  less  than 
fequired  six  hours  per  day,  and  to  per- 

lit  these  stations  to  be  temporarily  in- 
berative   while   converting   to  higher 
Fequencies;  subject  to  condition  that 
etitioners  resume  service  by  1-1-46. 
730  kc 

NEW -AM  Western  Carolina  Radio 
torp.,  Shelby,  N.  C— Granted  CP  for 
few  station  250  w  D.  Lee  B.  Weathers, 
tes.,  50  sh  (17%),  is  part  owner  Star 
Kiblishing  Co.,  publisher  Shelby  Daily 
fcar  and  15%  owner  of  permittee.  Jean 
V.  Schenck,  vp,  3%,  is  sec.-treas.  and 
art  owner  Lily  Mills  Co.  (threads  and 
Ems).  Holt  McPherson,  sec.-treas., 
f%,  is  vp  Star  Publishing.  Henry  Lee 
Feathers  is  12%  owner. 

1030  kc 

(KWBU  The  Century  Broadcasting  Co., 
,'orpus  Christi,  Tex.— Granted  special 
fcrvice  authority  to  operate  on  1090  kc 
ith  50  kw  from  local  sunrise  at  Boston 
LS  Corpus  Christi  for  6  mo.  period. 
!omr.  Durr  voted  for  hearing.) 
1090  kc 

KEVR  Evergreen  Broadcasting  Corp., 
:attle,  Wash.— Granted  CP  increase 
0  w  to  10  kw,  install  new  trans,  and 
A-DN,  change  trans,  site. 

1230  kc 

NEW-AM  Howard  R.  Imboden  tr/as 
mthwest  Broadcasting  Co.,  Pulaski, 
i.— Granted  CP  for  new  station  250  w 

mi. 

1270  kc 

Peoples  Broadcasting  Co.,  Lancaster, 
l.,  and  Lester  P.  Etter  and  H.  Raymond 
.a  diem  d/b  Lebanon  Broadcasting  Co., 
ibanon,  Pa. — Adopted  orders  designat- 
g  for  hearing  both  applications,  re- 
vesting 1  kw  D. 

1300  kc 

JNEW-AM  Austin  Broadcasting  Co., 
■astin,  Tex.— Granted  CP  for  new  sta- 
Ipn  1  kw  unl.  DA-N.  Owned  by  group 

■  Army  and  Navy  veterans.  John  B. 
Connally,    pres.,    is   50%    owner.  Ten 
Ithers  each  hold  5%  interest. 
INEW-AM  Broadcasting  Corp.  of  Amer- 
ica,  Brawley,  Cal.— Granted  CP  for  new 


station  250  w  unl.  Permittee  is  KPRO 
licensee. 

1320  kc 

Kankakee  Daily  Journal  Co.,  Kanka- 
kee, 111.- — Designated  for  hearing  appli- 
cation for  new  station  1  kw  D. 

1340  kc 

Sunland  Broadcasting  Co.,  EI  Paso, 
Tex. — Adopted  order  granting  petition 
requesting  that  its  application  for  new 
station  be  consolidated  for  hearing  with 
two  conflicting  applications:  El  Paso 
Broadcasting  Co.  and  Seaman  &  Collins, 
both  seeking  1340  kc  250  w  unl.;  or- 
dered that  application  of  Sunland 
Broadcasting  Co.  for  same  facilities  be 
designated  for  consolidated  proceedings. 
1400  kc 

James  B.  Rivers  d/b  Southeastern 
Broadcasting    System,    Sanford,    Fla. — 

Designated  for  hearing  to  be  consoli- 
dated with  Deland  hearing  set  2-19-46, 
application  for  new  station  250  w  unl. 
1450  kc 

NEW-AM  Dairyland's  Broadcasting 
Service  Inc.,  Marshfield,  Wis. — Granted 
CP  new  station  250  w  unl.  Lloyd  L. 
Felker,  pres.,  40  sh  (20%),  is  local  busi- 
nessman. Dr.  Lyman  A.  Coops,  vp,  20%, 
Is  pres.  Marshfield  Clinic.  Dr.  Karl  H. 
Doege,  vp,  20%,  vp  Marshfield  Clinic. 
Corinne  A.  Kraus,  treas.,  20%,  associated 
with  L.  L.  Felker  in  business.  George 
F.  Meyer,  sec,  20%,  will  be  gen.  mgr., 
is  business  mgr.  Medford  Clinic  &  Hos- 
pital, operator  WIGM. 

NEW-AM  Arkansas  Airwaves  Co., 
North  Little  Rock,  Ark.— Granted  CP 
for  new  station  250  w  unl.  Carl  Kiehl, 
pres.,  4  sh  (1%),  has  been  radio  super- 
visor for  National  Fireworks  Inc.  Naval 
Ordnance  Plant.  Phillip  G.  Back,  sec, 
33%,  is  with  Robert  T.  Scott  &  Assoc., 
adv.  agency.  John  F.  Wells,  vp,  treas., 
33%,  is  mgr.,  part  owner  Harry  A. 
Lange  &  Co.,  CPA  firm.  Maurice  E. 
Moore  33%,  is  mgr.  Arkansas  Motor 
Coaches. 

Peninsular  Broadcasting  Corp.,  Coral 
Gables,  Everglades  Broadcasting  Corp., 
Fort  Lauderdale,  and  Paul  Brake,  Mi- 
ami, Fla. — Designated  for  consolidated 
hearing  these  applications  each  seeking 
new  station  1450  kc  250  w  unl. 

NEW-AM — Mrs.  Lois  M.  Daniels,  Braw- 
ley, Cal. — Granted  CP  for  new  station 
250  w  unl.  Mrs.  Daniels  for  3V2  yrs. 
has  been  office  mgr.  and  bookkeeper 
KFRE. 

NEW-AM  Marietta  Broadcasting  Co., 
Marietta,  O.— Granted  CP  for  new  sta- 
tion 250  w  unl.  Each  holding  a  third 
interst  is  Mildred  Chernoff,  pres.,  who 
Is  in  sales  and  program  depts.  of  WPAR 
and  WSAZ;  Melva  G.  Chernoff,  vp,  in 
sales  and  program  depts.  of  WCHS,  and 
Howard  L.  Chernoff,  sec.-treas.,  man- 
aging director  of  West  Virginia  Net- 
work. 

DECEMBER  13 
(Reported  by  FCC  Dec.  18) 

KQW  Pacific  Agricultural  Foundation 
Ltd.,  San  Jose,  Cal. — Commission  on  its 
own  motion  continued  hearing  set 
12-17-45  to  12-20-45  on  transfer  of  con- 
trol from  Sherwood  B.  Brunton  et  al  to 
Columbia  Broadcasting  System  Inc. 
DECEMBER  14 
(Reported  by  FCC  Dec.  18) 

WMBR  Florida  Broadcasting  Co., 
Jacksonville,  Fla. — Adopted  order  desig- 
nating application  for  hearing  in  con- 
solidated proceeding  with  applications 
of  Thomaston  Broadcasting  Co.;  J.  W. 
Woodruff,  J.  W.  Woodruff  Jr.,  and  E.  B. 
Cartledge  Jr.  d/b  as  Columbus  Broad- 
casting Co.;  Chattahoochee  Broadcast- 
ing Co.;  A.  Frank  Katzentine;  Palm 
Beach  Broadcasting  Corp.  (WWPG),  and 
City  of  Sebring,  Fla. 

DECEMBER  17 
(Reported  by  FCC  Dec.  18) 

WGST  Georgia  School  of  Technology, 
Atlanta,  Ga. — Ordered  that  temp,  ex- 
tension of  license  for  operation  of 
WGST  be  further  extended  from  12-18-45 
for  period  ending  not  later  than  2-18-46. 
DECEMBER  18 

ANNOUNCED  list  of  technical  broad- 
cast equipment  approved  since  publica- 
tion of  current  issue  of  Standards  of 
Good  Engineering  Practice  Concerning 
Standard  Broadcast  Stations  (Revised 
as  of  6-1-44).  Equipment  (see  table 
page  77)  will  be  included  in  next  re- 
print of  Standards. 

TRANSFER  WGYN  Muzak  Radio 
Broadcasting  Station  Inc.,  New  York — 
Granted  transfer  of  control  licensee 
corp.  from  Muzak  Corp.  and  Charles  E. 


Merrill  to  Radio  Sales  Corp.,  Muzak 
Corp.  and  Charles  E.  Merrill.  Considera- 
tion to  be  paid  by  transferee  for  333  1/3 
sh  is  approximately  $333  par  per  sh: 
book  value  of  which  shares  as  of  12-31- 
44  is  shown  in  deficit  amount  of  about 
$14,000. 

Aloha  Broadcasting  Co.  Inc.,  Hono- 
lulu, T.  H. — Granted  authority  to  use 
call  letters  KHON  for  new  station  au- 
thorized by  Commission  11-21-45. 

Evan  Evans,  James  F.  Koch,  P.  J. 
McCall,  Lou  Poller  and  James  J.  Curran 
d/b  Pottsville  Radio  Co.,  Pottsville,  Pa. 
— Adopted  order  granting  petition  of 
WGAL  requesting  that  application  of 
Pottsville  Radio  Co.  be  designated  for 
hearing,  and  ordered  that  application 
be  designated  for  hearing  in  consoli- 
dated proceeding  with  application  of 
Miners  Broadcasting  Service  for  new 
station  and  mod.  license  of  WAZL. 

John  W.  Grenoble,  Joseph  L.  Maguire. 
John  T.  Maguire  and  Kenneth  F.  Ma- 
guire d/b  Miners  Broadcasting  Service, 
Pottsville,  Pa. — Adopted  order  designat- 
ing for  hearing  in  consolidated  proceed- 
ing with  Pottsville  Radio  Co.  applica- 
tion for  new  station  and  application  of 
WAZL  for  mod.  license,  application  of 
Miners  Broadcasting  Service  for  new 
station  in  Pottsville. 

LICENSES  for  following  stations  fur- 
ther extended  on  temp,  basis  only, 
pending  determination  license  renewal 
applications,  for  period  ending  3-1-46: 
KALE  KDYL  and  aux.  KFAC  KFBB 
KFGQ  KFH  KFJZ  and  aux.  KFOX  KGB 
KGBX  KGCU  KGGM  KGHF  KGLO 
KOIL  KGVO  KHSL  KID  KIT  KMO  and 
aux.  KOL  KOB  KPMC  KRGV  KRIS 
KRLD  KRNT  KSCJ  and  aux.  KSRO 
KUOA  KTFI  KVOA  KVOR  KWBR  KYA 
KXYZ  and  aux.  WADC  WATR  WBAL 
and  aux.  WBBR  WBT  WDGY  WDOD 
WDRC  WDSU  and  aux.  WEBC  and  aux. 
WEVD  and  aux.  WFBC  WFBM  and  aux. 
WFBR  and  aux.  WFIN  WHAZ  WHBF 
and  aux.  WHBL  WHIO  WHKY  WHLD 
WIBA  WINS  and  aux.  WISH  WJAS 
WJDX  WJHP  WKAT  and  aux.  WKNE 
WKST  WLOL  WMRO  WNAC  and  aux. 
WNBF  WNBZ  WNEL  WOL  and  aux. 
WOOD  and  aux.  WORC  WORK  WPDQ 
WRR  and  aux.  WSAI  main  and  synch, 
amp.  WSKB  WSMB  WSPR  WTAQ  WTCN 
WTOC  WWVA  WXYZ  and  aux. 

WMLL  Evansville  on  the  Air  Inc., 
Evansville,  Ind. — Present  license  further 
extended  on  temp,  basis  only,  pending 
determination  license  renewal  applica- 
tion, not  later  than  3-1-46;  subject  to 
changes  in  frequency  assignment  which 
may  result  from  proceedings  in  Docket 
6651. 

WOW  Radio  Station  WOW  Inc.,  Oma- 
ha, Neb. — Commission  on  own  motion 
ordered  that,  pursuant  to  provisions  of 
Sec.  1.362  of  Rules  &  Regulations,  WOW 
file  within  30  days  application  for  re- 
newal of  present  license. 

1090  kc 

KTHS  Radio  Broadcasting  Inc.,  Hot 
Springs,  Ark. — Designated  for  hearing 
application  for  CP  increase  1  kw  N  10 
kw  LS  to  25  kw  N  50  kw  LS,  install  new 
trans,  and  DA-N,  move  trans,  and  stu- 
dio to  West  Memphis,  Ark. 

1220  kc 

Norfolk  Broadcasting  Corp.,  Norfolk, 
Va. — Designated  for  hearing  application 
for  CP  new  station  250  w  unl.;  site  to 
be  determined. 

1230  kc 

ANNOUNCED  decision  and  order  dis- 
missing application  of  Marietta  Broad- 
casting Co.,  for  new  station  with  250  w 
unl.  at  Marietta,  Ga.,  because  of  death 
of  owner,  Virgil  V.  Evans,  and  granted 
application  of  Fred  B.  Wilson  and  Chan- 
ning  Cope  d/b  Chattahoochee  Broad- 
casters for  new  station  at  Marietta  on 
same  facilities.  Grant  is  made  with  pro- 
vision that  permittee  before  construc- 
tion shall  specify  trans,  site  which 
meets  approval  of  FCC  and  CAA. 

Dorrance  D.  Roderick  and  Pueblo  Ra- 
dio Co.  Inc.,  Pueblo,  Col— Designated 
for  consolidated  hearing  Roderick  ap- 
plication and  that  of  Pueblo  Radio  Co., 
both  requesting  new  station  at  Pueblo 
with  250  w  unl. 

1340  kc 

NEW-AM  Parkersburg  Sentinel  Co., 
Marietta,  O.— Granted  CP  new  station 
250  w  unl. 

1360  kc 

NEW-AM  A.  V.  Tidmore  tr/as  Potts- 
ville Broadcasting  Co.,  Pottsville,  Pa. — 
Granted  CP  new  station  500  w  D;  site 
to  be  determined.  Tidmore  for  five  yrs. 
has  been  vp,  sec.  and  gen.  mgr.  WFMD. 

1430  kc 

WLAK  S.  O.  Ward  tr/as  Radio  Station 
WLAK.  Lakeland,  Fla. — Adopted  order 
granting  petition  to  designate  its  appli- 
cation for  CP  change  assignment  1340 
(Continued  on  page  80) 


"No  thanks,  lady,  just  a  few  drops  of  thai 
new  skin  lotion  advertised  over 

WGAC.  Augusta,  Georgia."  | 


EASTON,  PA. 

Phlilipshurg,  New  Jersey 


NBC -Mutual 


FOR 

SOLID  SELLING 

IN 

SAN  FRANCISCO 

KSFO 

UNIVERSAL  NETWORK'S 
KEY  STATION  FOR 
NORTHERN  CALIFORNIA 


MARK  HOPKINS  HOTEL 


Special  LfiQt 

10  Gift   Subscriptions  $35.00 

5  Gift   Subscriptions  20.00 

2  Gift   Subscriptions   9.00 

1  Gift   Subscription   5.00 

BROADCASTING 
MAGAZINE 


IROADCASTING    •  Telecasting 


December  24,  1945    •    Page  79 


FCC  Actions 

(Continued  from  page  79) 

kc  250  w  to  1430  kc  1  kw  unl.,  in  con- 
solidated proceedings  and  ordered  said 
application  designated  for  hearing  in 
consolidation  with  applications  hereto- 
fore set  for  hearing  of  Cattahoochee 
Broadcasting  Co.,  Muscogee  Broadcast- 
ing Co.,  Columbus  Broadcasting  Co.. 
Thomaston  Broadcasting  Co.,  A.  Frank 
Katzentine,  Palm  Beach  Broadcasting 
Corp.  and  city  of  Sebring.  Fla,  Further 
ordered  that  bills  of  particulars  issued 
in  these  proceedings  be  amended  to  in- 
clude WLAK. 

1490  kc 

WAZL  Hazleton  Broadcasting  Service 
Inc.,  Hazleton,  Pa. — Adopted  order  to 
show  cause  ordering  that  an  oppor- 
tunity be  afforded  WAZL  to  show  cause 
at  hearing  why  its  license  should  not  be 
modified  so  as  to  specify  1490  kc  in  lieu 
of  1450  kc  and  further  ordered  that 
hearing  in  this  matter  be  consolidated 
with  hearing  on  applications  of  Potts- 
ville  Radio  Co.  and  Miners  Broadcasting 
Service. 

DECEMBER  19 

WDEF  WDEF  Broadcasting  Co.,  Chat- 
tanooga, Tenn. — Granted  license  renewal 
for  period  ending  8-1-47. 

WSLB  St.  Lawrence  Broadcasting 
Corp.,  Ogdensburg,  N.  Y. — Same. 

WDAS  WDAS  Broadcasting  Station 
Inc.,  Philadelphia — Granted  license  re- 
newal for  main  aux.  trans,  for  period 
ending  8-1-47. 

WSRR  Stephen  R.  Rintoul.  Stamford, 
Conn. — Announced  adoption  of  decision 
and  order  (Comr.  Durr  dissenting) 
granting  application  for  vol.  assgn.  li- 
cense from  Stephen  Rich  Rintoul  to 
Western  Connecticut  Broadcasting  Co. 
for  $161,000. 

ANNOUNCED  additional  grants  for 
32  new  FM  stations  and  designated  for 
hearing  three  applications  for  FM  fa- 
cilities. See  table  page  17.  This  makes 
total  of  230  conditional  grants  since 
October. 

WKBW  WGR  Buffalo  Broadcasting 
Corp.,  Buffalo,  N.  Y. — Announced  adop- 
tion of  decision,  making  final  with  cer- 
tain changes,  proposed  findings  deny- 
ing, without  prejudice  to  further  pro- 
ceedings along  lines  indicated,  the  ap- 
plications for  the  renewal  of  licenses 
of  WKBW  and  WGR.  In  order  to  make 
such  further  proceedings  possible.  Com- 
mission granted  applicant  temp,  licenses 
for  both  stations  for  three  months,  pro- 
vided that  within  30  days  applicant 
files  with  FCC  statement  which  estab- 
lishes that  it  has  full  control  over  op- 
eration of  stations  and  no  further  ef- 
fect is  being  given  agreements  with 
Churchill  Tablernacle  which  were  part 
of  issues  in  proceedings. 

FOLLOWING  oral  argument  on  mat- 
ter, Commission  has  announced  order 
that  its  rules  and  regulations  governing 
new  Railroad  Radio  Service  be  finally 
effective  12-31-45. 

ADMINISTRATIVE  BOARD  ACTIONS 
DECEMBER  17 

W9XMT  P.  R.  MaUory  &  Co.  Inc.,  In- 
dianapolis— Granted  mod.  CP  authoriz- 
ing new  experimental  TV  station  for 
extension  completion  date  to  3-15-46. 

WIOXD  Philco  Radio  &  Television 
Corp.,  portable,  area  of  Washington, 
Philadelphia  and  New  York — Granted 
license  to  cover  CP  for  new  experimen- 
tal TV  relay  station,  on  experimental 
basis  only;  conditions.  Same  for 
WIOXAE  WIOXAF. 

ACTIONS  ON  MOTIONS 
By  Comr.  Denny 
DECEMBER  13 
(Reported  by  FCC  Dec.  18) 

The  Observer  Radio  Co.,  Orangeburg 
Broadcasting  Corp.,  Tri-County  Broad- 
casting Corp.,  Edisto  Broadcasting  Co., 
Orangeburg,  S.  C— Ordered  advance- 
ment of  hearing  now  set  Feb.  18-21, 
1946,  at  Orangeburg,  to  Feb.  6-9. 

The  Torrington  Broadcasting  Co., 
Torrington,  Conn.;  The  Danbury  Broad- 
casting Co.,  The  Berkshire  Broadcasting 
Corp.,  Frank  Parker,  Danbury,  Conn. — 
Ordered  continuance  of  hearing  now  set 
Feb.  6-9,  1946,  to  March  18-20  at  Dan- 
bury and  March  21  at  Torrington. 

Voice  of  Augusta  Inc.,  The  Augusta 
Chronicle  Broadcasting  Co.,  Savannah 
Valley  Broadcasting  Co.,  Augusta,  Ga. 
— Ordered  that  hearing  set  on  these  ap- 
plications set  Feb.  11-13,  1946,  at  Sa- 
vannah be  scheduled  on  same  dates  at 
Augusta. 

ACTIONS    ON  MOTIONS 
By  Comr.  Walker 
DECEMBER  14 
WTAW  The  Agricultural  &  Mechani- 
cal College  of  Texas,  College  Station — 
Granted  petition  for  leave  to  amend  ap- 
plication for  CP;  amendment  filed  with 
petition  was  accepted. 
Tennessee     Broadcasters,  Nashville, 

Page  80    •    December  24,  1945 


Tenn.— Granted  petition  to  accept  late 
amendment  re  application  for  new  sta- 
tion; FCC  waived  rules  and  accepted 
applicant's  written  appearance. 

Blue  Ridge  Broadcasting  Corp.,  Roa- 
noke, Va.— Granted  petition  to  amend 
application  for  new  station;  amend- 
ment was  accepted  and  application  re- 
moved from  hearing  docket. 

Fred  O.  Grimwood,  Bloomington,  Ind. 
—Granted  in  part  motion  for  continu- 
ance of  hearing  on  application  for  new 
station;  hearing  set  12-17-45  continued 
to  3-4-46. 

A.  Frank  Katzentine,  Orlando,  Fla.— 

Granted  motion  for  leave  to  amend  ap- 
plication for  new  station;  amendment 
filed  with  motion  was  accepted. 

WTOL  Community  Broadcasting  Co., 
Toledo,  O. — Granted  petition  for  leave 
to  intervene  in  consolidated  proceed- 
ings set  12-19-45  for  enlargement  of 
issues  therein  designated  upon  applica- 
tions of  Voice  of  Marion  and  Chronicle 
Publishing  Co.  Inc.  of  Marion,  Ind. 

KHQ  Louis  Wasmer  Inc.,  KGA  Louis 
Wasmer,  Spokane,  Wash. — Granted  pe- 
tition for  continuance  of  hearing  on 
applications  for  renewal  of  licenses  set 
12-21-45;  continued  same  to  2-19-46. 

The  Voice  of  Marion,  Marion,  Ind. — 
Granted  petition  to  dismiss  without 
prejudice  application  for  new  station. 

Central  Broadcasting  Co.  Inc.,  Johns- 
town, Pa. — Granted  request  for  exten- 
sion of  time  within  which  to  file  its 
opposition  to  petition  of  WWSW  Inc. 
for  hearing  or  rehearing  and  leave  to 
intervene  in  matter  of  Central  Broad- 
casting Co.  application  for  new  station; 
extended  time  within  which  petitioner 
may  file  opposition  to  position  of 
WWSW  Inc.  to  and  including  12-17-45. 
(Action  was  taken  by  Comr.  Denny  Dec. 
7,  announced  by  FCC  Dec.  17.) 

Greater  Huntington  Radio  Corp., 
Huntington,  W.  Va.— Granted  motion 
for  leave  to  amend  application  for  new 
station  except  as  to  specification  for 
ant.  site.  Request  with  respect  to  ant. 
site  was  dismissed  at  request  of  appli- 
cant. (Action  was  taken  by  Comr.  Denny 
Dec.  14,  announced  by  FCC  Dec.  17.) 

Tentative  Calendar  .  .  . 

JANUARY  4 
COMMISSIONER  E.  K.  Jett,  chief  en- 
gineer and  general  counsel  of  FCC,  will 
meet  with  industry  representatives  to 
discuss  matters  to  be  considered  at 
forthcoming  engineering  conference 
relating  to  North  American  Regional 
Broadcasting  Agreement.  Persons  inter- 
ested in  participating  are  requested  to 
notify  Comr.  Jett  by  letter  on  or  before 
Jan.  2. 

Applications  .  .  . 

DECEMBER  17 

APPLICATIONS  were  filed  in  behalf 
of  following  standard  stations  for  li- 
cense renewal:  WCLO  KVCV  WAIM 
WJOB  WMPC  KGFJ  KVAL.  Also  for 
relay  stations  WBLR  KBQA  KWIR 
KEIQ  KABG  WEKR  WEIV  WEIT  KEHO 
KEHP  WAUW. 

APPLICATIONS  were  filed  in  behalf 
of  relay  stations  KIDN  and  WJOT  for 
license  renewal. 

610  kc 

WSGN  The  Birmingham  News  Co., 
Birmingham,  Ala. — Vol.-  trans,  control 
from  Ruth  Lawson  Hanson,  executrix, 
and  C.  B.  Hanson  Jr.  and  Henry  P. 
Johnston,  executors  under  will  of  Vic- 
tor H.  Hanson/  deceased,  to  Ruth  Law- 
son  Hanson,  Henry  P.  Johnston,  Clar- 
ence B.  Hanson  Jr.,  James  E.  Chappell 
and  Harry  B.  Bradley,  trustees  under 
will  of  Victor  H.  Hanson,  deceased.  Also 
covers  WJOT.  No  money  is  involved. 

920  kc 

WGST  Georgia  School  of  Technology, 
Atlanta— CP  for  facilities  presently  as- 
signed WGST,  filed  in  name  of  Regents 
of  the  University  System  of  Georgia, 
For  And  On  Behalf  Of  Georgia  School 
of  Technology.  Also  CP  for  auxiliary 
facilities  presently  assigned  to  WGST. 
Licenses  are  requested  to  cover  both 
CPs.  In  addition  authority  is  requested 
to  determine  operating  power  by  direct 
measurement  of  ant.  power. 

960  kc 

KFVS  Oscar  C.  Hirsch  tr/as  Hirsch 
Battery  &  Radio  Co.,  Cape  Girardeau, 
Mo. — CP  change  1400  kc  to  960  kc,  in- 
crease 250  w  to  1  kw,  install  new  trans, 
and  DA-N,  change  trans,  site. 

WSBT  The  South  Bend  Tribune, 
South  Bend,  Ind. — CP  increase  1  kw  to 
5  kw,  install  new  trans,  and  make 
changes  DA-DN. 

970  kc 

KOIN  Portland,  Ore.— Vol.  trans,  con- 
trol from  C.  W.  Myers,  Josephine  Hunt. 
Gertrude  E.  Myers  and  KOIN  Inc.,  trus- 
tee, to  Field  Enterprises  Inc.  for  ap- 
proximately $943,967.  Class  A  stock:  C. 


FCC  Hiatus 

UNLESS  there  are  unfore- 
seen developments,  FCC  will 
be  in  virtual  recess  until  Jan. 
3,  when  it  holds  its  next 
scheduled  regular  meeting. 
Christmas  and  New  Year's 
holidays  will  not  permit 
preparation  of  agenda  for 
the  Dec.  26  session.  Last 
Wednesday  the  Commission 
sought  to  clean  up  much  of 
its  agenda.  In  addition  to  the 
usual  docket,  it  issued  32  con- 
ditional FM  grants,  approved 
tentative  allocations  for  FM 
stations  by  cities  and  trading 
areas,  and  gave  final  sanc- 
tion to  standards  of  good  en- 
gineering practice  for  tele- 
vision. 


W  Myers  64%,  Hunt  35%,  G.  E.  Myers 
19%.  KOIN  Inc.,  trustee  100%  Class  B. 

WDAK  Columbus,  Ga.— Voluntary 
assgn.  license  from  L.  J.  Duncan,  Leila  A. 
Duncan,  Josephine  Rawls,  Effie  H.  Al- 
len, Allen  M.  Woodall  and  Margaret  A. 
Pill  d/b  as  Valley  Broadcasting  Co.  to 
Radio  Columbus  Inc.  L.  J.  and  L.  A. 
Duncan,  E.  H.  Allen  and  J.  Rawls  sell 
combined  82%  interest  for  $164,000  to 
A.  M.  Woodall,  David  E.  Dunn  and 
Howard  E.  Pill  as  stockholders  in  Radio 
Columbus  Inc.  2,000  sh  common  and 
2,000  sh  preferred  stock  in  Radio  Co- 
lumbus are  divided  in  like  proportion: 
each  500  sh,  A.  M.  Woodall,  Rufus  M. 
Lackey  and  Ernest  D.  Black;  200  sh 
each,  M.  A.  Pill  and  H.  S.  Durden;  100 
sh,  David  E.  Dunn.  Woodall  is  part- 
owner  WGAA.  Black  is  half-owner 
WBML.  Durden  is  third-owner  WSFA, 
of  which  H.  E.  Pill  is  chief  owner.  D. 
E.  Dunn  is  8%  owner  WSFA.  Part  of 
transaction  involving  WRLD;  see  below. 
1370  kc 

WFEA  Manchester,  N.  H. — Vol.  assgn. 
license  from  H.  M.  Bitner  to  WFEA  Inc., 
owned  entirely  by  Mr.  Bitner.  No  money 
involved. 

1400  kc 

KTOK    Oklahoma    City— Vol.  assgn. 
license  from  O.  L.  Taylor  to  KTOK  Inc.. 
of  which  Taylor  is  99.8%  stockholder. 
1490  kc 

WRLD  West  Point,  Ga.'— Vol.  assgn. 
license  from  L.  J.  Duncan,  Leila  A. 
Duncan,  Josephine  Rawls,  Effie  H.  Al- 
len, Allen  "  M.  Woodall  and  Margaret 
A.  Pill  d/b  as  Valley  Broadcasting  Co. 
to  L.  J.  Duncan,  L.  A.  Duncan  and  J. 
Rawls  d/b  Valley  Broadcasting  Co.  Part 
of  transaction  involving  WDAK;  see 
above.  E.  H.  Allen  retires  selling  her 
10%  interest  for  $1,000  to  L.  A.  Duncan 
and  J.  Rawls.  A.  M.  Woodall  sells 
10%  ($3,000)  and  M.  A.  Pill  sells  8% 
($1,000)  and  increase  equity  in  WDAK. 
1590  kc 

WBRY  American  Republican  Inc., 
Waterbury,  Conn.— CP  increase  1  kw  to 
5  kw,  install  new  trans,  and  make 
changes  in  DA-DN. 

Amendment 
North  Jersey  Radio  Inc.,  Newark,  N.  J. 
— CP  new  FM  (Metropolitan)  station  on 
43.5  mc  and  coverage  of  19,851  sq.  mi  , 
amended  to  request  98  mc,  change 
coverage  to  8,150  sq.  mi.,  trans,  site 
from  near  Morris  Plains,  N.  J.,  to  West 
Orange,  N.  J.;  change  type  trans,  and 
population  and  change  name  applicant 
from  The  Evening  News  Publishing  Co 
to  North  Jersey  Radio  Inc. 

96.5  mc 

WBAM  Bamberger  Broadcasting  Serv- 
ice Inc.,  New  York— CP  change  from 
47.1  mc  to  Channel  43  (96.5  mc),  make 
changes  in  trans,  equip.,  install  new 
ant.,  specify  coverage  as  9,860  sq  mi 
and  request  Metropolitan  station 

WBCA  Capitol  Broadcasting  Co  Inc 
Schenectady,  N.  Y.— CP  change  from 
44.7  mc  to  101.1  mc,  install  new  trans 
and  ant.  and  specify  coverage  as  6,589 
sq.  mi. 


i 


V.  S.  PROGRAMMING 
ABROAD  ADVOCATED 

NECESSITY  of  continuing  ade 
quate  shortwave  broadcasting 
schedules  to  pump  U.S.  news  and 
cultural  information  around  thd  14!: 
world  was  emphasized  by  William 
T.  Stone,  director  of  the  Office  o] 
International  Information  and  Cul 
tural  Affairs  in  a  round-table  dis 
cussion  over  NBC  Dec.  15. 

Participating  with  other  official; 
of  the  State  Dept.  on  "Our  Inter- 
national Information  Policy,"  Mr 
Stone  said  that  his  office  contem- 
plated reduction  of  the  heavy  war- 
time shortwave  schedules,  but  rec- 
ognized the  essentiality  of  continu- 
ing an  adequate  program  to  keej 
other  nations  informed  of  U.S 
news. 


WJAX  City  of  Jacksonville,  Fla  —CP 
Increase  5  kw  D  1  kw  N  to  5  kw  DN 
install  DA-N. 

1340  kc 

Robert  W.  Rounsaville,  Cleveland, 
Tenn.— Authority  to  determine  operat- 
ing power  by  direct  measurement  of 
ant.  power. 


Bell  System  Will  Test 
Highway  Phone  Service 

EXTENSIVE  trials  of  mobile  ra 
diotelephone  service  to  make  pos^ 
sible  voice  communications  betwee: 
vehicles  on  three  intercity  highway 
routes  or  boats  on  adjacent  water- 
ways and  any  telephone  connected 
to  the  Bell  System  were  planned 
last  week  by  Bell.  Highway  routes 
are  between  Chicago  and  St.  Louis 
via  Ottawa,  Peoria  and  Springfield 
111.;  between  New  York,  Albany 
and  Buffalo,  and  between  New 
York  and  Boston. 

Applications  for  the  first  trans 
mitting  and  receiving  stations  tc 
serve  the  Chicago-St.  Louis  route 
have  been  filed  with  FCC  by  Illi- 
nois Bell  Telephone  Co.  Similar  ap 
plications  for  the  other  routes  wil 
be  made  soon,  the  company  re 
ported. 

BROADCASTING    •    Telecastin  „ 


PROFESSIONAL  DIRECTORY 


Jansky  &.  Bailey 

An  Organization  of 
Qualified  Radio  Engineer* 

DEDICATED  TO  THE 

SERVICE  OF  BROADCASTING 

National  Frew  Bldg.,  Wtuh.,  D.  C 


-7-- 


Radio  Engineering  Consultant! 
Frequency  Monitoring 


ommercial  Radio  Equip.  Co. 

International  Building.  Washington,  D.  C. 
321  E.  Gregory  Boulevard,  Kansas  City,  Mo. 
Cross  Roads  of  the  World,  Hollywood,  Calif. 


RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
469  Church  St.,  N.W.,  Washington  5,  D.  C. 
Decatur  1234 


MAY   and  BOND 

CONSULTING  RADIO  ENGINEERS 
★     ★  * 
1422  F  St,  N.W.,  Wash.  4,  D.  C. 
Kellogg  Bldg.      •      Republic  3984 


McNARY  &  WRATHALL 

CONSULTING  RADIO  ENGINEERS 
National  Press  Bldg.        Dl.  1205 
Washington,  D.  C. 


RING  8C  CLARK 

Consulting  Radio  Engineers 

WASHINGTON,  D.  C. 
Munsey  Bldg.  •   Republic  2347 


JOHN  J.  KEEL 

CONSULTING  RADIO  ENGINEERS 
Earle  Bldg.  NATIONAL  6513 

Washington  4,  D.  C. 


HAROLD  B.  ROTHROCK 

Consulting  Radio  Engineer 
• 

301  N.  Greenbrier  St. 
Arlington,  Va. 
Chestnut  2267 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


Consulting  Radio  Engineer* 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


GEORGE   C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C. 


JOHN   BARRO N 

Consulting  Radio  Engineers, 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D. 
Telephone  NAtional  7757 


Frank  H.  Mcintosh 
Consulting  Radio  Engineers 
710  I4th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


WORTHINGTON  C.  LENT 

Consulting  Engineers 

INTERNATIONAL.  BLDG.  WASH..  D.  O 
1319  F  STREET  N.  W.        DISTRICT  4127 


HERBERT  L.WILSON 

and  associates 
Consulting  Radio  engineers 
am  fm  television  facsinilt 

1018  Vermont  Ave..  N  W,  Washington  8. 0.0. 

rational  7161 


DIXIE   B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


KEAR  3C  KENNEDY 

Consulting  Radio  Engineer! 
1703  K  St.  N.W.         REpnblic  1951 
«.  C. 


Colton  &  Foss,  Inc. 

Electronic  Consultants 
•  WASHINGTON,  D.  C.  • 
927  15th  Street  NW,  REpublic  3883 


HOLEY  &  HILLEGAS 

CONSULTING  RADIO  ENGINEERS 

1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE-MICHIGAN  4151 


R0VAL  V.  HOWUBO,  Director 


Universal 

flpcparrh       1  nob  hill  circle 

nCaBalwII  Pine&  Mason  Streets 

Laboratories 

*  Division  of  Universal  Broadcasting  Company 

Radio  engineering  Consultants 


John  Creutz 

Consulting  Radio  Engineer 


328  Bond  Bldg.       REpublic  2151 
Washington,  D.  C. 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 

Triangle  4400 


CHAMBERS  &  GARRISON 

Consulting  Radio  Engineers 
1519  Connecticut  Avenue 

WASHINGTON  6,  D.  C. 
Columbia  8544 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


Broadcast  —  Allocation  &  Field  Service 

GILLE  BROS. 

CONSULTING  RADIO  ENGINEERS 

1108  Lillian  Way    Phone:  GLadstone  6178 
HOLLYWOOD  38,  CALIF. 


GOMER   L.  DAVIES 

Consulting  Radio  Engineer 
P.  O.  Box  71  Warfield  9089 

College  Park,  Md. 


Colorado  Building  •  Washington,4,D.C.  q 
600   Pickens  St.  •  Columbia,.9,S.C, 

o«o«o#o# 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Frandsco,  California 


WILLIAM  E.  BENNS 

Consulting 
Radio  Engineer 
COLUMBIA,  SOUTH  CAROLINA 

830  Gregg  St.  Phone  7342 


IIROADCASTING    •  Telecasting 


December  24,  1945    •    Page  81 


Customers 

(Continued  from  page  65) 

too  strongly  on  the  advertising  po- 
tentialities in  the  household  appli- 
ances field.  Housing  projects,  and 
homes  built  by  the  veterans  them- 
selves with  loan  help  under  the 
GI  Bill  of  Rights  will  create  a 
terrific  demand  for  appliances  of 
all  sorts.  And  add  these  thoughts: 
he'll  want  a  new  radio  because  he's 
found  out  French  and  German  ra- 
dios are  in  many  cases  inferior  to 
ours;  he'll  want  a  new  stove  be- 
cause he'll  be  a  lover  of  fancy 
foods  and  cooked  dishes,  lots  of 
cakes,  pies  and  cookies;  and  he'll 
want  a  refrigerator. 

Diversion  and  recreation  will 
appeal  to  him  more  strongly  now. 
Such  accounts  as  summer  resorts, 
fishing  rendezvous,  travel  agencies 
or  places  of  amusement  can  gain 
much  trade  from  the  returning 
veteran  and  the  veteran's  family. 

The  veteran  has  had  little  or  no 


FCC  Asks  Prompt  Response  by  Stations 
To  Preliminary  Reports  on  Revenues 


FCC'S  ANNUAL  call  for  analysis 
of  station  broadcast  revenues  for 
the  calendar  year  was  dispatched 
Dec.  20  to  all  licensees  with  the  re- 
quest that  they  be  submitted  "as 
soon  as  possible"  after  the  close 

opportunity  for  personal  posses- 
sion of  things  of  value  while  in 
the  Army.  Everything  has  been 
GI.  Accent  the  instinct  of  posses- 
sion in  the  copy  of  such  accounts 
as  real  estate,  jewelers,  and  auto- 
mobiles. "Own  your  own  home," 
"jewelry  is  not  only  a  gift,  but  a 
life-long  investment,"  "drive  your 
own  automobile,  the  new  1946 
models  have  these  new  features." 

Cleanliness,  time  savers,  appe- 
tizers, durability,  modernity,  fam- 
ily affection,  courtesy,  economy, 
sports,  hospitality,  beautifying — 
these  have  appeal  to  the  veteran. 


of  the  year.  The  request  is  for  a 
preliminary  report  on  station  reve- 
nues, to  be  followed  by  the  detailed 
report. 

"It  is  considered  desirable,"  said 
the  FCC's  covering  letter,  "that 
the  Commission  be  informed  on  the 
question  of  revenue  from  sales  of 
time  by  the  broadcast  industry  for 
the  year  1945  as  soon  as  possible 
after  the  close  of  the  year." 

Sent  each  station  were  two  copies 
of  the  preliminary  report  form  of 
station  revenues  with  the  request 
that  one  be  returned  not  later  than 
Jan.  19.  Stations  with  total  reve- 
nue from  sales  of  station  time  for 
the  year  of  less  than  $25,000  or  less 
than  an  average  of  $500  weekly  if 
operated  for  less  than  a  complete 
year  were  advised  to  fill  in  only  the 
total  amount  of  revenue. 

"Since  this  schedule  is  designed 


PoUUdudifl  WORCESTER 
IS  A  HUGE  MARKET-  jeuen 

taAXf&l  thou*  4f04l  thUiil  / 

AND  ONE  OF  THE  MOST  STABLE  AND  PROSPEROUS  IN  THE  NATION 


Measured  in  terms  of  population,  Metropolitan  Worcester 
numbers  522#607.*  This  exceeds  the  urban  populations  of 
such  great  cities  as  Cincinnati,  Kansas  City  and  St.  Paul.  It 
leaves  behind  the  metropolitan  populations  of  Rochester, 
Akron,  Dallas,  Seattle  or  Newark. 

Now  look  at  the  buying  income.  In  1944  it  was  $4,594 
per  family,  or  10.3%  above  the  national  average.  And 
Worcester  is  diversified  with  over  500  industries  within  its 
compact  trading  area  which  helps  to  keep  pay  roll  peaks 
on  an  even  keel  the  year  'round. 

The  Worcester  Market  is  one  no  thoughtful  advertiser 
can  overlook  —  a  market  dominated  by  WTAG,  which  is 
acknowledged  by  listeners,  distributors,  dealers  and  Hoopers 
as  Worcester's  No.  1  radio  station,  with  creative  facilities 
and  equipment  to  match  its  big  coverage. 

*  Massachusetts  State  Department,  Dec.  1945 


PAUL   H.    RAYMER   CO.    National    Sales  Representatives/^^J^T 


WTAG 


WORCESTER 


Congressional  Carols  « 

IN  REAL  HOLIDAY  spirit, 
six  U.  S.  Congressmen  and  six 
members  of  the  British  Par- 
liament  joined  voices 
over  Mutual  Dec.  20,  11:30 
a.m.  in  a  carol  sing.  The  two 
groups  sang  two  carols 
apiece  and  then  joined  in  an 
across-the-ocean  double  sex- 
ette  of  "Silent  Night".  Con- 
gressmen include:  Harry  L. 
Towe  (D-N.  J.),  Leslie  C. 
Arends  (R-Ill.),  William  S. 
Hill  (R-Col.),  Frank  Fellows 
(R-Me.),  Paul  W.  Shafer 
(R-Mich.),  Harve  Tibbott 
(R-Pa.). 


[r 

only  to  give  the  Commission  a  pre  ^ 
liminary  report  of  the  broadcas  ™ 
industry,"  the  covering  lette 
stated,  "the  respondents  are  re 
quested  not  to  wait  for  a  final  audi 
of  the  books  before  submitting  thi 
report 

Data  requested  include  revenm  jj 
from  networks;  nonnetwork  sale; 
to  national  and  regional  advertis 
ers  and  to  local  advertisers,  an< 
incidental  revenues,  with  ordinar 
commissions  deducted. 


580  KC 


Shomo 

(Continued  from  page  10) 

Times  edition  which  died  when  thi  rir 
depression  made  luxury  liners 
permanent  part  of  New  York's  sky  a 
line.  Returning  to  Chicago,  he  wa|  in 
head  of  the  Tribune's  loop  advertis' 
ing  office  until  1931,  when  he  movefiei 
over  to  the  Herald-Examiner, 

An  opportunity  to  hit  the  roaJqui 
for    McFadden    Publications   an  :ce 
see    something    of    the  Midwesfrs 
caused  him  to  sever  connection 
with   the  Examiner.   In  1937 
walked  into  Kelly  Smith's  office 
WBBM  and  walked  out  with  a  jo 
as  salesman. 

After  working  on  CBC  rad 
sales  for  Kelly  Smith  until  194C§i(t 
he  was  promoted  to  eastern  sale 
manager  in  New  York  for  WBBM 
remaining  there  until  Septembe 
1944,  when  he  became  sales  man; 
ager  for  the  CBS  owned 
operated  Chicago  outlet. 

Ernie  confesses  he  isn't  a  "join 
er"  and  belongs  to  no  clubs,  al 
though  his  favorite  hobby  is  people 
with  golf  and  squash  running  ii 
close  order. 

He  resides  in  Evanston  with  hi: 
parents  and  two  children,  Albert,  5 
and  Mary  Louise,  10.  He  is  di 
vorced,  single,  satisfied. 

Right  now,  he  views  the  sales 
world  through  rose  colored  glasses 
as  public  demand  for  war  restrictec  mi 
items  continues  to  grow.  But  wheijba 
the  economic  scales  shift  from  sell 
ers  market  to  buyers  market  Erni* 
offers  this  bit  of  advice  to  men  an( 
women  considering  radio  sales  as 
career:  Good  public  relations 
long-range.  And  successful  sales 
manship  depends  on  good  public  re 
lations. 


OWNED    AND    OPERATED  .BY    THE    WORCESTER    TELEGRAM-GAZETTE  5000WattS 
Page  82    •    December  24,  1945  BROADCASTING    •  Telecast 


•even  Transfer,  Assignment 
Requests  Are  Filed  With  FCC 


IANSFERS  and  assignments  fig- 
e  in  seven  applications  accepted 
r  filing  last  week  by  the  FCC. 
ations  involved  are  WRLD  West 
)int,  Ga.,  and  WDAK  Columbus, 
x.;  KTOK  Oklahoma  City;  WFEA 
anchester,  N.  H.;  WSGN  Birming. 
tm  and  relay  station  WJOT; 
OIN  Portland,  Ore. 
Reorganization  of  Valley  Broad- 
isting  Co.,  licensee  of  WRLD  and 
'DAK,  is  proposed,  with  L.  J. 
uncan  and  his  wife,  Leila  A.,  and 
s  sister-in-law,  Mrs.  Josephine 
awls,   taking   over  operation  of 

4/RLD,  and  Allen  M.  Woodall, 
[rs.  Margaret  A.  Pill  and  others 
iking  over  WDAK  as  Radio  Co- 
imbus  Inc. 

Messrs.  Duncan  and  Woodall  and 
[esdames  Duncan,  Rawls,  Pill  and 
ffie  H.  Allen,  mother  of  Mrs.  Dun- 
an  and  Mrs.  Rawls,  are  partners  in 
le  present  Valley  Broadcasting 
p.   Mr.  and  Mrs.  Duncan,  Mrs. 
tllen  and  Mrs.  Rawls  propose  to 
ell  their  combined  82%  interest 
6r  $164,000  to  Mr.  Woodall,  David 
j.  Dunn  and  Howard  E.  Pill,  three 
''["ft  the  stockholders  in  Radio  Co- 
I  i  Ambus  Inc. 
<  Mr.  and  Mrs.  Duncan  and  Mrs. 
!  3a wis  would  continue  to  do  business 
j  i|    Valley    Broadcasting    Co.  in 
liberating  WRLD.  Mrs.  Allen  is  re^ 
siting  from  the  Valley  Broadcast- 
ing partnership  and  seeks  to  trans- 
fer her  10%  interest  to  Mrs.  Dun- 
isjajan  and   Mrs.  Rawls,  while  Mr. 
;•  Woodall  and  Mrs.  Pill  want  to  sell 
dlliheir  respective  10%  and  8%  in- 
iferests  in  WRLD  and  increase  their 
jifauity  in  WDAK.  Mrs.  Pill  would 
c'Weceive  $2,400;  Mr.  Woodall  $3,000; 
itMrs.  Allen  $1,000. 
l\   Stockholders  in  Radio  Columbus 
Jitihclude    Mr.   Woodall,    Rufus  M. 
ttLjjackey  of  Birmingham,  and  Ernest 
IlP.  Black  of  Macon,  each  of  whom 
p|olds  500  shares  of  common  and 
JilOO  of  preferred  stock;  Mrs.  Pill 
,nd  H.  S.  Durden  of  Montgomery 


Snow  in  September. 


down  South 


Cotton  is  the  16-county 
WSPA-Piedmont's  largest 
money  crop.  Over  27,500,000 
baled  -  pounds  each  year  are 
produced  in  Spartanburg 
County  alone. 


WSPA 


SPARTANIUR6, 
SOUTH  CAROLINA 

Home  of  Camp  Croft 


respectively  own  200  shares  of  each, 
and  David  E.  Dunn  of  Montgomery 
owns  100  of  each.  Mr.  Woodall  also 
owns  an  interest  in  Northwest 
Georgia  Broadcasting  Co.,  licensee 
of  WGAA  Cedartown;  Mr.  Black  is 
half  owner  and  president  of  Georgia 
Broadcasting  Co.  (WBML  Macon); 
Mr.  Durden  has  a  one-third  interest 
in  Montgomery  Broadcasting  Co. 
(WSFA  Montgomery,  Ala.),  of 
which  Mr.  Pill  is  chief  owner;  Mr. 
Dunn  is  8  1/3%  stockholder  in 
Montgomery  Broadcasting. 

WDAK  operates  on  1340  kc  with 
250  w  power;  WRLD,  on  1490  kc 
with  250  w. 

KTOK  application  involves  vol- 
untary assignment  of  license  from 
O.  L.  Taylor  to  KTOK  Inc.,  Okla- 
homa City,  a  new  corporation  in 
which  Mr.  Taylor  holds  99.8%  of 
stock.  Robert  Enoch,  station  man- 
ager, and  Leonard  H.  Savage  own 
0.1%  each.  Contract  provides  for 
Mr.  Taylor,  who  is  executive  gen- 
eral manager  of  KGNC  KFYO 
KTSA  KRGV,  to  make  the  assign- 
ment in  return  for  1,000  of  the  au- 
thorized shares  of  capital  stock  in 
KTOK  Inc.  and  assumption  by 
KTOK  Inc.  of  liabilities  including 
a  $50,000  note.  Station  is  on  1400 
kc  with  250  w. 

Terms  of  the  WFEA  agreement 
assign  license  of  the  station  from 
H.  M.  Bitner  to  WFEA  Inc.,  owned 
entirely  by  Mr.  Bitner.  No  money  is 
involved.  Mr.  Bitner  formerly  was 
publisher  of  Pittsburgh  Sun  Tele- 
graph and  director  in  Pitt  Publish- 
ing Co.  and  owns  30%  of  WFBM 
Indianapolis.  WFEA  operates  on 
1370  kc  with  5  kw  power. 

Under  terms  of  the  will  of  Victor 
H.  Hanson,  who  died  last  March 
7,  application  has  been  filed  for 
transfer  of  1,235  of  1,500  outstand- 
ing shares  in  Birmingham  News 
Co.,  licensee  of  WSGN,  from  Ruth 
Lawson  Hanson,  executrix,  and 
C.  B.  Hanson  Jr.  and  Henry  P. 
Johnston,  executors,  to  themselves 
and  James  E.  Chappell  and  Harry 
B.  Bradley  as  trustees  under  the 
will.  Worth  of  the  stock  is  esti- 
mated at  $617,500.  On  610  kc,  the 
station  operates  with  5  kw  local 
sunset  and  1  kw  night.  Same  trans- 
ferors and  transferees  are  involved 
in  WJOT  relay  application. 

KOIN  Portland  application  seeks 
approval  of  the  sale  of  the  station 
by  C.  W.  Myers,  Josephine  Hunt, 
Gertrude  E.  Myers  and  KOIN  Inc., 
trustee,  to  Field  Enterprises  Inc. 
for  approximately  $943,967  [Broad- 
casting, Oct.  29].  Mr.  Myers  owns 
64%  of  Class  A  stock,  Mrs.  Hunt 
35%,  and  Mrs.  Myers  1%.  Thirty- 
two  employes  own  411  of  1,000 
shares  of  Class  B  stock.  Field  En- 
terprises, in  which  Marshall  Field 
owns  100%  of  preferred  and  Class 
A  stock  and  80%  of  Class  B,  is 
publisher  of  the  Chicago  Sun  and 
owner  of  WJJD  Chicago  and  WSAI 
Cincinnati.  KOIN  operates  on  970 
kc  with  5,000  w. 


Lea  Bill  to  Get  Action 
Soon  After  Mid- January 

HOUSE  ACTION  on  the  Lea  Bill 
(HR-4737)  to  curb  James  Caesar 
Petrillo  and  his  American  Feder- 
ation of  Musicians  will  be  asked  by 
Rep.  Clarence  F.  Lea  (D-Cal.),  its 
author  and  chairman  of  the  Inter- 
state &  Foreign  Commerce  Com- 
mittee, immediately  after  the  sec- 
ond session  of  the  79th  Congress 
convenes  Jan.  14,  Rep.  Lea  said 
last  week. 

Delay  of  legislative  drafting 
clerks  in  rewriting  certain  provi- 
sions of  the  measure,  coupled  with 
other  pressing  legislation  prevented 
committee  action  before  the  holiday 
recess  Friday.  Mr.  Lea  said,  how- 
ever, he  would  ask  his  committee 
to  report  out  the  bill  shortly  after 
the  second  session  opens.  Congress 
recessed  Friday  until  Jan.  14,  be- 
fore the  Committee  could  consider 
the  rewritten  measure  [Broadcast- 
ing, Dec.  17]. 


New  York  Test 

TIME  OUT  Co.,  New  York  (Time 
Out  liquid  breath  sweetener) ,  will 
start  60-day  spot  campaign  on  five 
New  York  stations  including 
WEAF  WJZ  WABC  WOR  on  Feb. 
1.  Fifth  station  had  not  been  se- 
lected last  week.  About  five  an- 
nouncements are  expected  to  be 
used  on  each  station  a  day.  Aerency 
is  Dudley  Rollinson  Co.,  New  York. 


Signs  Full  MBS 

WILLIAMSON  CANDY  CO.,  Chi- 
cago, effective  Jan.  13,  will  sponsor 
new  mystery  show,  format  yet  un- 
announced, Sun.  4:30-5  p.m.  on  full 
Mutual  network.  Aubrey,  Moore 
&  Wallace,  Chicago,  is  agency. 
Firm  is  slated  to  drop  present  spon- 
sorship of  "Famous  Jury  Trials" 
Fri.  9-9:30  p.m.  on  ABC,  effective 
Feb.  1. 


Compiling  Glossary 

GLOSSARY  of  radio  terms  and 
definitions  is  being  compiled  by  the 
NAB  to  clear  confusion  on  the 
meaning  of  many  words  commonly 
used  in  the  industry.  Action  was 
taken  by  Edward  M.  Kirby,  NAB 
public  relations  counsel,  after  a 
government  economist  had  asked 
for  clarification  of  the  term  "spot 
broadcasting."  Stations  have  been 
asked  to  send  in  definitions  of  a 
number  of  radio  terms. 


Comfort  Mfg.  on  ABC 

COMFORT  MFG.  Co.,  Chicago 
(Craig  -  Martin  toothpaste)  will 
sponsor  special  broadcast  of  ABC 
"Club  Matinee"  1:30-2  p.m. 
(CWT),  on  Christmas  Day.  Pro- 
gram will  be  repeated  to  ABC  West 
Coast  and  Mountain  stations  at 
5:30  p.m.  (CST).  Agency  is  Mc- 
Junkin  Adv.,  Chicago. 


Wishing  You  A 

MERRY 
CHRISTMAS 


WCHS 

Charleston,  W.  Va. 


(n  California's 
city,  KFMB  reaches 
90%     of    the  San 
Diego  County  popula- 
tion.   373,000  persons 
within     15    miles  of 
antenna    .    .   .  listening 
to  KFMB  only  for  the 
nary   ABC  (Ameri- 
)  network  shows. 


New  J-W-T  Time  Buyer 

FRANCES  YOUNG,  secretary  to  Alfred 
Crapsey,  sales  manager  of  KPO  San 
Francisco,  has  joined  J.  Walter  Thomp- 
son Co.,  San  Francisco,  as  time  buyer. 


BROADCASTING    •  Telecasting 


December  24,  1945    •    Page  83 


— Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  order*  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


Help  wanted— Top  flight  newsman  for 
small  eastern  state  station.  Not  neces- 
sarily interested  in  commentator  but 
man'  with  all  around  news  background, 
either  newspaper  or  radio.  Excellent  op- 
portunity. $200.00  per  month  to  start. 
Tell  all  first  letter  accompanied  by 
photo.  Box  591,  BROADCASTING. 
Program  director — For  250  watt  network 
station.  Midwestern  city,  90,000.  Com- 
plete responsibility  but  expect  .top  re- 
sults. Send  transcription,  picture  and 
complete  information.  Box  621,  BROAD- 

CASTING.  . 

Sales  manager — Progressive  250  watt 
middlewest  metropolitan  network  sta- 
tion seeks  sales  manager  capable  doing- 
aggressive  job  supervision  and  selling. 
Send    picture    and    tell    all.    Box  622, 

BROADCASTING.  

Combination  announcer  -  operator  is 
needed  for  transmitter  work  by  pro- 
gressive local,  southeast.  First  class  li- 
cense preferred.  Good  pay  and  working 
conditions.  Please  supply  brief  job  his- 
tory. Write  Box  630,  BROADCASTING. 
Station  manager  who  has  first  class 
ticket  and  is  familiar  with  every  phase 
of  broadcasting  including  programs, 
sales  and  public  relations.  Must  be  able 
to  operate  with  small  versatile  staff. 
Thousand  watt  station  in  town  of  7000 
people.  Salary  starts  at  $350.00  with  ad- 
vancement based  on  economy  of  opera- 
tion and  sales  production.  An  unusual 
opportunity  for  alert  experienced  ad- 
ministrator. Box  631,  BROADCASTING. 

Chief  engineer— Want  good,  reliable 
man,  plenty  of  experience,  for  fast 
growing  250  watter  in  middlewest.  Send 
qualifications,  personal  information,  and 
salary  expected  in  first  letter.  Announc- 
ing ability  preferable  for  occasional 
shift.  Write  Box  633,  BROADCASTING. 
Continuity  chief  —  Progressive  gang 
building  progressive  station  needs  pro- 
gressive continuity  chief,  one  with  vol- 
ume production,  quality  work,  and  no 
long  hair.  Man  or  woman  acceptable. 
Small  town,  midwest,  network  affiliate. 
Job  pays  $35.00.  Send  info  and  picture 
pronto  to  Box  634,  BROADCASTING. 
College  graduate  to  gather  community 
news  in  New  England  city  for  radio 
broadcast.  Full  newspaper  cooperation. 
Must  know  local  news  and  how  to  get 
it.  $45.00  weekly  at  start  with  oppor- 
tunity to  become  newscaster  with  net- 
work affiliate.  Send  complete  resume  of 
education  and  experience.  Box  635, 
BROADCASTING. 

WMAJ  at  State  College,  Pa.  wants  young 
engineer  with  first  class  license.  Write 
or  phone  immediately.  Grand  oppor- 
portunlty. 

WKBH,  Lacrosse,  Wisconson  is  in  need 
of  a  competent  news  editor.  The  man 
we  want  must  be  capable  of  doing  local 
reporting,  writing  and  one  newscast 
daily. 

Situations  Wanted 

Chief  engineer  seeks  position  with  pro- 
gressive station.  Experienced  in  all 
phases  of  radio  station  operation,  main- 
tenance and  installation.  Past  employ- 
ers and  associates  testify  to  ability  as 
the  working  kind  of  executive  who  gets 
INg"  done  well.  Box  544,  BROADCAST  - 

Newswise?  Pep  up  sales  with  network 
newsman  in  or  heading  your  news  de- 
partment—writing, announcing  news 
and  special  events.  2\\  years  NBC  plus 
four  years  small  stations— spells  experi- 
enced programming.  Excellent  refer- 
ences.  Box  596.  BROADCASTING. 
Announcer-sportscaster,  MC.  5  years  ex- 
pertence  250  watt  to  50,000  watt.  Proven 
ability  and  voice.  Production  experi- 
ence, news,  sports,  ad  lib,  straight  live 
shows  a  specialty.  Interested  In  your 
Offer.  Box  597,  BROADCASTING. 
P.  L  Stations,  available  soon,  fully  ex- 
perienced mall-pull  announcer,  MC  for 
one  of  the  best  known  hillbilly  shows 
in  country.  Also  sports,  news  and  staff 
work.  5  years  experience.  25  years  old. 
Would  like  to  help  boost  your  mall  and 
make  permanent  position  for  myself. 
Box  598,  BROADCASTING. 

Commercial  manager  available  Feb.. 
experienced,  prefer  commission  only. 
Box  607,  BROADCASTING. 

Page  84    •    December  24,  1945 


Situations  Wanted  (Cont'd) 

Newscaster — Seeking  permanent  news 
berth  in  major  market.  14  years  experi- 
ence in  well  known  stations.  Also,  AFN 
and  BBC.  Honorable  discharge.  Family 
man.  Experienced  stage,  radio,  produc- 
tion. Best  references.  Box  609,  BROAD- 

CASTING.  

Are  you  looking  for  a  good  investment? 
Navy  Lt.  just  released  wishes  start  in 
radio.  Graduate  Northwestern  Univer- 
sity and  student  Medill  School  of  Jour- 
nalism. Age  26,  family  man.  Can  write 
news,  publicity,  promotion  and  handle 
disc  jockey  shows.  Prefer  NYC,  Cali- 
fornia or  Arizona.  Available  NYC  inter- 
view now.  An  investment  in  this  man 
will  soon  pay  extra  dividends  to  your 
station  and  will  give  him  the  start  in 
radio  he  desires.  Box  615,  BROADCAST- 
ING^  

Program  director.  Experienced  produc- 
tion man.  Writing,  announcing,  news, 
sports,  play-by-play,  acting,  directing, 
alarm  clock  emcee.  University  degree. 
Former  newspaper  editor.  Age  34,  wife, 
child.  Lieutenant  Commander,  USNR, 
two  years  overseas,  ready  for  discharge. 

Box  617,  BROADCASTING,  

Newscaster — Network,  network  affiliate 
and  indeDendent  experience.  Can  write 
own  shows.  Box  618,  BROADCASTING. 


Naval  officer  available  January.  6  years 
broadcasting  experience,  culminating  in 
iy2  years  management.  Interested  in 
position  as  manager,  possibly  part- 
owner,  of  promising  southern  local.  BS, 
married,  30.  Box  620,  BROADCASTING. 
Announcer-Saleman,  continuity,  pro- 
duction. Can  handle  all  phases.  Small 
station  preferred.  Eight  years  experi- 
ence. Successful  local,  national  sales 
record.  Good  publicity  and  promotion 
ideas.  Terrific  mail  puller.  $65.00  week. 

Box  623,  BROADCASTING.  

Marine  Corps  Lieutenant  awaiting  dis- 
charge desires  to  enter  broadcasting 
field.  Have  1st  class  license,  mainte- 
nance, operating  and  administrative 
experience  and  good  announcing  voice. 

Box  624,  BROADCASTING.  

Outstanding  radio  actor — Comic-pioneer 
of  radio  drama.  Long  stage  experience — ■ 
snappy  ad-libber,  single,  can  produce 
own  plays.  Clever  at  originating  plots. 
Narrator-newscaster.  Want  job  with 
package  show,  agency  or  station.  Tran- 
scription,    photo.     Address    Box  626, 

BROADCASTING.  

Radio  engineer  discharged  from  Army. 
Fifteen  years  broadcast  experience.  First 
phone,  second  telegraph  license.  Capa- 
ble any  technical  assignment.  Army 
tenure  consisted  technical  supervision 
nineteen  stations.  Desire  west  coast. 
Family.     Best     references.     Box  627, 

BROADCASTING.  

Topnotch  announcer — Broad  experience, 
news,  sports,  general.  Local  network  ex- 
perience. Permanent,  good  salary.  Age 
28.  References.  Box  629,  BROADCAST- 
ING^  

South  Pacific  foot  soldier  wants  to  sit 
down.  I  am  not  looking  for  money. 
What  I  want  is  a  job  that  will  provide 
me  with  valuable  station  operation  ex- 
perience. I  have  a  disc  of  my  voice  I'd 
like  you  to  hear.  Please  write  Box  632, 

BROADCASTING.  

Major  network  producer  desires  execu- 
tive sales  position.  A  ten  year  record 
indicates  a  thorough  knowledge  of  pro- 
duction, sales  and  promotion.  Charac- 
ter and  integrity  have  been  unques- 
tioned. Veteran  World  War  II.  Sgt. 
James  A.  Thomas,  628  >/2  N.  Plymouth. 
Los  Angeles  4,  California. 
Jr.  radio  producer.  Discharged  veteran 
looking  for  opportunity  In  agency  radio 
department.  Prefer  Chicago.  Have 
knowledge  of  all  phases  of  radio.  R.  E. 
Locke^MSO  N.  Lotus  Ave.,  Chicago. 
Naval  officer  (electronic  .specialist) 
available  Jan.  1  for  position  as  trans- 
mitter engineer.  Navy  experience  to  50 
kw.  AM  or  FM.  Consider  any  location 
for  good  position.  L.  J.  Kraehmer,  8311 
S.  Carpenter  St.,  Chicago  20,  Illinois, 
Electronics  engineer,  soon  to  be  re- 
leased from  war  work,  invites  consid- 
eration for  filling  permanent,  respon- 
sible, engineering  position.  BEE  degree. 
Experience  in  broadcasting  and  UHF 
techniques.  Available  February  first. 
Address  R.  E.  Patterson.  377  East  Madi- 
son Avenue,  Springfield,  Ohio. 


UNO  Plans  Powerful  Station: 
Shouse  Proposes  Cincinnati' 


UNITED  NATIONS  Organization 
is  planning  its  own  autonomous  ra- 
dio station  in  the  U.  S.,  answering 
to  no  government  or  communica- 
tions organization. 

Last  Monday  UNO  authorities 
prepared  a  document  on  the  rights 
and  privileges  of  the  organization 
within  the  zone  of  the  new  world 
peace  headquarters.  Included  in  the 
recommendations  was  a  stipulation 
that  UNO  reserve  the  right  to  es- 
tablish its  own  sending  and  receiv- 
ing station. 

Autonomous  Body 

According  to  Francis  Colt  de 
Wolf,  State  Dept.  Telecommunica- 
tions Division  Chief,  authorities 
now  attending  the  UNO  prepara- 
tory conference  in  London  discussed 
possibilities  of  a  station  with  State 
Dept.  officials  before  leaving  for 
London.  It  was  recommended  that 
the  organization  have  both  ^oint- 
to-point  and  shortwave  facilities 
within  the  headquarters  zone. 

Situations  Wanted  (Cont'd) 

Ex-serviceman — 27  years  old,  married — 
would  like  announcer's  position  in  Los 
Angeles  vicinity.  Has  had  experience  on 
network  station  with  studio  programs, 
turntables,  network  co-ops,  etc.  Ready 
to  begin  work  after  first  of  the  year. 
Write  James  F.  Tunis,  7419  Lankershim 

Blvd.,  No.  Hollywood,  Calif.  

Versatile  copywriter  with  varied  busi- 
ness, advertising  experience  wants  to 
join  medium-sized  or  large  agency 
where  ideas  and  ability  pay.  3y2  years 
AAF.   Chicago  preferred.  B.  J.  Gross, 

5508  Hyde  Park,  Chicago.  

Ambitious  veteran,  25,  with  musical 
and  theatrical  background  desires  posi- 
tion with  future  in  production,  an- 
nouncing or  publicity  department.  Col- 
lege and  army  experience.  Adolph  Trill- 
ing, 104  East  4th  St.,  New  York,  N.  Y. 
Hold  first  class  radio  telephone,  2nd 
class  radiotelegram  class  A  amateur  li- 
censes. Five  years  experience  repair, 
factory  testing  radar  work,  USMC.  Pref- 
erence for  East  coast  station.  Kramer, 
700  Oakland  Place,  New  York  57,  N.  Y. 
Engineer— Army  officer  just  released 
from  service  desires  connection  with 
progressive  station.  Experienced  in  Sig- 
nal Corps  work  for  five  years  with  10 
years  as  radio  amateur.  Seeking  trans- 
mitter or  control  room  work,  could  an- 
nounce. Hold  first  class  phone  license, 
married,  28  years  old.  Will  locate  any- 
where. Write  Gordon  M.  Parks,  3936 
Lower  Beaver  Road,  Des  Moines,  Iowa. 

Wanted  to  Buy 
Wanted  to  buy — 250  watt  station  in  mid- 
west  or  southwest.  Give  complete  de- 

talls.  Box  625,  BROADCASTING.  

Wanted — Western  Electric  D-151070  cab- 
inet  for  speech  input  equipment.  WHAS 
Louisville. 


2  Radiotone  Transcription  Turntables, 
new  equipment,  $390.00,  WSSV,  Peters- 

burg,  Virginia.  

For  sale— RCA  1  kw  transmitter,  type 
1-C,  complete  with  modulation  and 
frequency  monitors.  Also,  two  125  foot 
self  supporting  steel  towers.  Available 
immediately.  Box  628,  BROADCASTING 


Miscellaneous 


Officials  recommended  that  tht  i  i 
stations  should  not  come  under  thf.  ese 
jurisdiction  of  either  the  FCC  on- 
any    communications    body.  Fre 
quencies  may  be  allocated  undent 
the  Berne  Bureau  of  Telecommuni 
cations     to     avoid  interference 
Should  any  duplication  of  frequenj|e,a 
cies  or  other  communications  diffi 
culties  arise,  Mr.  de  Wolf  presuma 
bly  would  be  liaison  between  th|teJ 
FCC  and  UNO  on  problems  con  rta 
cerning  U.  S.  broadcast  stations 

The  shortwave  facilities  doubt  we 
less  would  be  for  the  use  of  UNO  i 
members  who  could  reach  the  en 
tire  world  simultaneously  on  anj  it 
announcements  or  information  for 
world  consumption. 

The  FCC  has  received  no  worcfe 
of  the  proposed  station,  Earl  Mini  I 
derman,  FCC  Director  of  Informa  (R1 
tion,  told  Broadcasting  last  week:  is 
As  the  UNO  is  without  precedent!  it 
there  are  no  rules  governing  sucl 
an  organization's  communication 
facilities.  Under  the  Communica 
tions  Act,  no  one  may  own  anc 
operate  a  station  within  the  U.  Si  aid 
unless  an  American  citizen.  Conl 
gress,  however,  may  be  asked  fo 
legislation  authorizing  a  UNOi  sta|i  fi 
tion  within  the  U.  S. 

Decision  in  January 

Also  in  the  document  drawn  u}  ill 
in  London  last  week  were  provifii 
sions    for   "unimpeded  and 
transit"  over  all  its  territories  t|t 
.  .  .  accredited  representatives  o: 
radio,  press,  and  motion  pictures 

The  UNO  Preparatory  Commis 
sion  decided  to  postpone  at  leas, 
until  January  when  the  assembl; 
meets  again,  selection  of  a  specific  n\ 
site  for  the  world  organization. 

James  D.  Shouse,  vice-presiden 
of  the  Crosley  Corp.,  Cincinnati,  ^ 
in  charge  of  broadcasting,  accom 
panied  by  Mayor  James  Garnelc^j, 
Stewart  and  Walter  Eberle,  Cin 
cinnati  Chamber  of  Commerce  pres 
ident,  flew  to  London  last  week  tAar 
present  a  formal  invitation  to  th 
Commission  to  place  UNO  head  jj 
quarters  in  Cincinnati.  Mr.  Shouse  rst, 
who    suggested    the    move,  citei 
proximity  of  the  Bethany  Trans 
mitters,  owned  by  the  Government 
and  operated  by  Crosley  for  th 
State  Dept.  He  pointed  out  that  th;  jj 
Bethany  Transmitters  are  power 
ful  enough  to   reach   all  of  th 
United  Nations. 

It  was  understood,  however,  tha 
San  Francisco  is  being  given  seri 
ous  consideration  by  the  prepara 
tory  commission  because  it  rank  3a(j 
third  as  a  world  communication 
center  and  has  other  advantages 


ATTENTION  SERVICEMEN! 

To  aid  servicemen  seeking  radio  jobs,  BROADCASTING  will 
accept  situation  wanted  classified  ads  at  no  charge.  Thirty  words 
maximum.  Two  insertions.  Sign  name,  rank  and  give  address. 


ROADCASTING    •  Telecastin 


NAB  CONVENTION 

Meeting  in  Central  U.  S. 
Likely  for  Fall  


N  NAB  convention  next  fall  in 
ije  interior  of  the  country  is  the 
•esent  outlook,  although  the  time 
id  place  remain  undetermined. 
This  was  the  word  from  F.  M. 
assell,  NBC  Washington  vice- 
■esident  and  chairman  of  the 
AB  Special  Convention  Commit- 
e,  after  canvassing  prospects  last 
ek.  Officials  of  the  Office  of  De- 
[nse  Transportation  have  indi- 
ted that  the  peak  postwar  trans- 
rtation  load  should  be  over  in 
rly  September.  The  suggestion, 
wever,  was  that  if  the  conven- 
P)  in  is  held,  it  should  be  in  the 
)  dwest  area,  relatively  equidis- 
jirit  from  all  points. 

Mr.  Russell,  after  conferring 
|:th  his  committee  colleagues, 
t.  igh  Terry,  general  manager  of 
i  JL  Denver,  and  Harry  Spence, 
Y.LRO  Aberdeen,  Wash.,  both  mem- 
\i?s  of  the  NAB  Board,  concluded 
ji  it  they  would  shoot  for  latter 
lart  of  September  or  early  October, 
lie  probable  sites  are  Chicago  or 
Ipveland —  the  latter  because  of 
municipal  auditorium  which 
ild  house  the  convention  and  dis- 

ys. 

The  convention — which  would  be 
:  first  in  two  years — would  have 
anticipated  attendance  of  1500 
1800.  The  previous  alltime  high 
s  between  1000-1100  in  1944.  But 
;h  the  emergence  of  FM,  televi- 
n  and  other  services,  it  is  felt 
ftj  le  attendance  will  reach  a  new 
tc|  ijl-time  peak. 

,4 1  

Petrillo 

Jj      {Continued  from  page  15) 

J*.  Petrillo  has  forbidden  AFM 
Members  to  perform  on  any  tele- 
fipion  station  until  agreements 
iive  been  reached.  He  has  ordered 
networks  and  independent  stations 
■fjl  pay  standby  fees  or  hire  two 
i[  taffs  if  they  duplicate  AM  pro- 
grams on  FM  stations, 
j  So  far  efforts  to  halt  the  mu- 
I'icians'  czar  have  been  futile,  al- 
;J  lough  Rep.  Clarence  F.  Lea  (D- 
"''ijal.),  chairman  of  the  House  In- 
>;  irstate  &  Foreign  Commerce  Com- 
1  littee,  will  press  for  action  short- 
■|l  after  the  New  Year  on  his  bill 
rJlHR-4737)  to  curb  Petrillo's  in- 
f  >Sads  in  broadcasting, 
f  Mr.  Petrillo  and  his  union  in  the 
past  have  expressed  the  philosophy 
i  ihat  it  is  wrong  for  a  station  to  get 
m  through  the  use  of  network  and 
recorded  music  without  employing 
Me  musicians  locally.  He  has  as 
|«t  been  unable  to  control  the 
|rty)adcast  of  recordings.  The  AFM 
fitrike  against  record  manufactur- 
ftm  demonstrated  that  even  stop- 
»itng  production  of  new  records  had 
title  effect  on  broadcasters,  who 
fent  on  using  the  records  that  had 
wen  made  during  the  years  pre- 
eding  the  strike. 

But  when  it  comes  to  networks, 
rae  situation  is  quite  different. 
When  a  network  affiliate  station 
nd  the  local  AFM  union  have  been 

BROADCASTING    •  Tclec 


Chicago  Radio  Newsmen  Open 
Fight  to  Obtain  Equal  Rights 


CHICAGO  radio  news  editors  took 
their  first  step  Dec.  18  to  obtain 
equal  privileges  with  newspapers 
by  organizing  the  Chicago  Radio 
News  Assn.  at  a  luncheon  at  the 
Merchandise  Mart. 

Instances  where  radio  newsmen 
have  failed  to  receive  equal  facilities 
in  covering  national  events  were 
discussed.  The  New  York  to  Lon- 
don inaugural  flight  of  United  Air- 
lines, with  five  newspapers  and  only 
one  radio  outlet  represented,  and 
the  refusal  of  Navy  public  rela- 
tions to  permit  wire-recorded  inter- 
views at  the  Adm.  Halsey  press 
conference  were  cited. 

Ray  Elected 

Bill  Ray,  NBC  news  director, 
Chicago  division,  was  named  tem- 
porary president,  empowered  to 
name  two  committees  of  five.  One 
committee  will  nominate  permanent 
officers  subject  to  vote,  and  the  sec- 
ond will  draft  a  constitution. 

The  association  was  formed  for 
the  sole  purpose  of  representing 
radio  as  an  industry  on  national 
news  events  and  not  as  a  bargain- 
ing agent  between  radio  newsmen 


and  management. 

At  the  meeting  were:  Bob  Hur- 
leigh  and  Paul  Brines,  WGN;  Ever- 
ett Holies,  Jim  Hurlbut  and  Don 
Kelly,  WBBM-CBS;  Bill  Ray,  John 
Thompson  and  Basket  Moss, 
WMAQ-NBC;  Connie  O'Dea, 
WENR-ABC;  Julian  Bentley, 
WLS;  Bob  Ward,  WJJD;  Jim 
Dale,  WIND;  Roy  Brubaker, 
WMBI;  James  Bormann,  AP; 
Charles  Ahrens,  UP;  George  Gilotti 
and  William  Brons,  INS. 

All  Chicago  stations  were  in- 
vited to  send  representatives  to  the 
next  meeting,  to  be  held  early  in 
January.  The  group  will  meet 
weekly  until  constitution  and  by- 
laws are  drafted,  monthly  there- 
after. 

The  group  recommended  action 
to  eliminate  the  volume  of  releases 
from  publicity  bureaus  which,  in 
most  cases,  are  unacceptable  for 
broadcast  purposes.  By  drafting  a 
policy  outlining  the  needs  of  radio 
news  departments,  publicity  men 
would  be  able  to  "angle"  their  re- 
leases with  greater  results,  the 
members  agreed. 


unable  to  agree  on  a  contract  and 
the  local  has  called  on  the  national 
organization  for  assistance,  the 
AFM  has  considerable  power. 

Usual  procedure  is  for  AFM  to 
ask  the  network  not  to  supply  musi- 
cal programs  to  the  particular  sta- 
tion. The  network  refuses  to  com- 
ply, pointing  out  that  to  do  so 
would  be  to  breach  its  contract  with 
the  station.  The  AFM  then  with- 
draws all  remote  musical  pickups 
from  the  network,  keeping  them 
from  the  one  station  by  keeping 
them  from  the  entire  network.  On 
some  occasions  the  union  has  gone 
further  and  withdrawn  studio  sus- 
taining and  even  commercial  broad- 
casts from  the  network  as  a  means 
of  exerting  pressure  on  the  indi- 
vidual affiliate  to  come  to  an  agree- 
ment with  the  local  union. 

When  previous  agreements  have 
been  reached  between  the  net- 
works and  the  AFM,  affiliates  and 
non-affiliates  have  been  known  to 
make  remarks  about  being  "sold 
down  the  river."  They  have  pointed 
out  that  the  networks  would  rather 
increase  the  ante  to  the  AFM  than 
face  the  threat  of  several  weeks 
without  musical  programs,  par- 
ticularly commercial  musical  pro- 
grams. 

For  that,  among  other  reasons, 
the  networks  may  be  expected  to 
show  no  reluctance  in  handing  this 
AFM  problem  over  to  the  Industry 
Music  Committee  for  solution.  Cer- 
tainly, they  point  out,  it  is  an  in- 
dustry problem.  It  is  unfair,  they 
contend,  to  make  demands  upon 
affiliates  and  not  upon  non-net- 
work stations. 

The  following  list  of  states,  with 
the  number  of  network  stations 
employing  musicians  and  those 
that  do  not,  was  compiled  by  the 


AFM  and  attached  to  the  letters  to 
the  networks: 

with  without 

Alabama                            1  13 

Arizona                               3  7 

Arkansas                           0  9 

California                         11  24 

Colorado                           3  4 

Connecticut                      4  7 

Delaware                           2  0 

District  of  Columbia—     4  0 

Florida                                8  18 

Georgia                             6  19 

Idaho                               0  6 

Illinois                              8  8 

Indiana                            9  8 

Iowa                                13  5 

Kansas                                4  9 

Kentucky                          4  6 

Louisiana                          5  8 

Maine                                3  3 

Maryland                            5  3 

Massachusetts                  11  9 

Michigan                          6  17 

Minnesota                        8  8 

Mississippi                          2  10 

Missouri                           12  6 

Montana                            0  7 

Nebraska                             6  2 

Nevada                              0  1 

New  Hampshire  __ ,          2  3 

New  Jersey                       2  1 

New  Mexico                      0  5 

New  York                        19  14 

North  Carolina                 3  25 

North  Dakota                    1  7 

Ohio                                  21  7 

Oklahoma                         6  9 

Oregon                              3  11 

Pennsylvania                   22  8 

Rhode  Island                    4  0 

South  Carolina                 0  11 

South  Dakota                   2  2 

Tennessee                         11  8 

Texas                                 11  37 

Utah                                   4  4 

Vermont                            0  3 

Virginia                             6  10 

Washington                       8  9 

West  Virginia                     4  6 

Wisconsin                          8  12 

Wyoming                            0  2 

NAB  Reports  Shifted 

WEEKLY  NAB  Reports  published 
by  the  trade  association  will  have  a 
Friday  evening  deadline  instead  of 
Thursday  as  heretofore,  reaching 
most  members  Monday  morning. 
Edward  M.  Kirby,  NAB  public  re- 
lations counsel,  said  the  later  pub- 
lication date  will  give  opportunity 
for  complete  roundup  of  the  week's 
activities. 


from  all  of  us 
at  WRC 
Best  wishes 
^  for  a  very 
|  Merry 
Christmas 
and  a  Happy 


and  Prospi 


erous 


New  Year 


FIRST  in  WASHINGTON 


December  24,  1945    •    Page  85 


Sales  Halted 

(Continued  from  page  18) 
consent  to  the  assignment  of  a  construc- 
tion permit  or  license  for  an  AM,  FM, 
television  or  other  broadcast  station  or 
for  consent  to  the  transfer  of  control  of 
a  corporation  holding  such  a  construc- 
tion permit  or  license  shall  be  filed  with 
the  Commission  on  Form  F.C.C.  No.  314 
(Assignment  of  License)  or  F.C.C.  No. 
315  (Transfer  of  Control).  Each  appli- 
cation shall  be  accompanied  by  a  copy 
of  a  proposed  notice  in  a  form  pre- 
scribed by  the  Commission  which  notice 
the  licensee  or  permittee  shall  cause  to 
be  published  at  least  twice  a  week  for 
the  3  weeks  Immediately  following  the 
filing  of  such  application  in  a  dally 
newspaper  of  general  circulation  pub- 
lished in  the  community  in  which  the 
station  is  located.  The  notice  shall  state 
the  terms  and  conditions  of  the  pro- 
posed assignment  or  transfer,  the  name 
of  the  proposed  assignee  or  transferee, 
and,  further,  that  any  other  person  de- 
siring to  purchase  the  facilities  upon 
the  same  terms  and  conditions  may  file 
an  application  to  this  effect  with  the 
Federal  Communications  Commission 
within  60  days  from  the  date  of  the 
first  publication  of  the  notice,  which 
date  shall  be  expressly  set  forth  there- 
in. Upon  receipt  of  the  application,  the 
Commission  itself  will  Issue  a  similar 
public  notice  stating  the  terms  and  con- 
ditions of  the  proposed  sale  and  stating 
that  others  may  file  competing  appli- 
cations for  the  same  facilities  upon  the 
same  terms  and  conditions. 

(b)  No  action  on  any  such  applica- 
tion will  be  taken  by  the  Commission 
for  a  period  of  60  days  from  the  date 
of  filing,  during  which  time  any  per- 
son desiring  to  purchase  the  facilities 
upon  the  same  terms  and  conditions 
may  file  a  competing  application.  In  the 
case  of  such  competing  application,  it 
shall  be  necessary  for  the  applicant  to 
execute  only  so  much  of  the  application 


form  as  relates  to  the  proposed  assignee 
or  transferee — F.C.C.  Form  No.  314,  Part 
II.  and  Form  No.  315,  Part  III. 

(c)  If  no  competing  application  Is 
filed  during  this  60-day  period,  the 
Commission  will  consider  the  original 
application  upon  Its  merits  and  will 
grant  It  if  it  appears  from  an  examina- 
tion of  the  application  and  supporting- 
data  public  Interest  will  be.  served 
thereby,  otherwise  it  will  be  designated 
for  hearing.  If,  during  such  60-day 
period,  any  other  application  Is  filed, 
all  such  applications  will  then  be  con- 
sidered simultaneously  upon  their 
merits,  and  if,  upon  such  consideration 
it  appears  that  the  proposed  assignee 
or  transferee  selected  by  the  licensee  Is 
the  best  qualified  and  that  the  trans- 
fer would  otherwise  be  In  the  public 
interest,  the  Commission  will  grant  the 
original  application  without  a  hearing. 
If  the  Commission  is  unable  to  make 
such  a  determination  upon  considera- 
tion of  the  several  applications,  the 
original  application  and  all  competing 
applications  will  be  designated  for 
hearing,  to  be  heard  in  a  consolidated 
proceeding,  to  determine  among  other 
things  which  of  the  applicants  is  best 
qualified  to  operate  the  station  in  the 
public  interest. 

(d)  If,  at  the  conclusion  of  such 
hearing,  the  Commission  is  of  the  opin- 
ion that  the  proposed  assignee  or  trans- 
feree selected  by  the  licensee  is  the 
best  qualified  and  that  the  transfer  is 
otherwise  in  the  public  Interest,  an 
order  will  be  entered  granting  the 
original  application.  However,  if  the 
Commission  Is  of  the  opinion  that  one 
of  the  other  applicants  Is  the  best 
qualified  and  that  a  transfer  is  other- 
wise In  the  public  interest,  an  order 
will  be  entered  denying  the  original  ap- 
plication and  stating  that  the  Commis- 
sion's consent  to  an  assignment  of  the 
license  or  construction  permit  or  to  the 
transfer  of  control  of  the  corporate  li- 
censee or  permittee  to  such  competing 
applicant  will  be  given  provided  the 
licensee  or   permitee   and   such  com- 


SERVICE  DIRECTORY 


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Exact  Measurements  *  of  any  time 

RCA  COMMUNICATIONS.  INC 
64  Breed  Strut      New  York  4,  N.  T. 


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U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
District  1640 


"GEARED  TO  AM-FM  EXPANSION" 

Radio   Engineering  ComultanU 

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Washington,  D.  C.  Hollywood,  Col 


MORE  RF  KILOWATT  HOURS 
PER  DOLLAR  WITH 

F  &  O  TRANSMITTING  TUBES 

Freeland  &  Olschner  Products,  Inc. 

6,11  Baronne  St.,  New  Orleans  13,  La. 

Raymond  4756 
High  Power  Tube  Specialists  Exclusively 


SOUND  EFFECT  RECORDS 

GENNETT*SPEEDY-Q 

Reduced  Basic  Library  Offer  Containing 
Over  200  Individual  Sound  Effects 
Writ*  For  Detailt 

C1TARLES  MICITELSON 


67  W.  44th  St. 


New  York,  N.  Y. 


The 

Robert  L.  Kaufman 

Organization 

Technical  Maintenance,  Construction 
Supervision   and   Business  Services 
for  Broadcast  Stations 


FREQUENCY  MEASUREMENTS 


STANDARD 

Measuring  &  Equipment  Co. 
Phones  877-2652  Enid,  Okla 

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Radio  Tower* 
Erection,  lighting,  painting  & 

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6100  N.  E.  Columbia  Blvd. 
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SONIC  ENGINEERING  CO. 

592  Columbus  Ave.,  New  York  City,  N.  Y. 


Page  86    •    December  24,  1945 


Hayes  to  Chicago 

GORDON  HAYES,  assistant 
sales  manager  of  WTOP 
Washington,  CBS  owned  and 
operated  outlet,  transfers  to 
Chicago  this  week  to  join 
CBS  Radio  Sales  western  di- 
vision, reporting  to  Wilbur 
Edwards,  CBS  Radio  Sales 
manager  in  Chicago.  Appoint- 
ment is  effective  Jan.  1.  Mr. 
Hayes  has  been  with  WTOP 
since  April  1943  and  before 
that  was  10  years  with  Wash- 
ington Daily  News,  the  latter 
three  as  advertising  manager. 


peting  applicant  enter  into  and  file 
with  the  Commission  within  30  days 
from  the  date  of  such  order  a  contract 
for  the  assignment  of  the  license  or 
construction  permit,  or  the  transfer  of 
control  of  the  licensee  or  permittee,  to 
such  competing  applicant  upon  the 
same  terms  and  conditions  as  stated  In 
the  original  application  or  upon  such 
other  terms  and  conditions  as  the 
parties  may  agree  upon  and  which  new 
terms  and  conditions  the  Commission 
shall  find  to  be  in  the  public  Interest. 

(e)  The  provisions  of  this  section 
shall  not  apply  to  the  following  cases: 
(1)  where  there  is  a  reorganization  of  a 
corporation  which  holds  a  license  or 
construction  permit;  involving  no 
change  in  beneficial  ownership;  (2) 
where  there  is  an  assignment  from  a 
decedent  to  his  executor  or  adminis- 
trator or  from  the  executor  or  adminis- 
trator to  his  duly  appointed  successor. 
This  section,  however,  shall  apply  to  an 
assignment  or  transfer  from  an  execu- 
tor or  administrator  to  heirs,  trustees, 
or  third  persons;  (3)  where  there  is  an 
assignment  from  an  individual  or  indi- 
viduals to  a  corporation  owned  and 
controlled  by  such  individual  or  indi- 
viduals without  any  change  in  their 
respective  Interests  or  from  a  corpora- 
tion to  the  individual  stockholders  con- 
trolling such  corporation  when  there  is 
no  change  in  their  respective  interests; 
or  (4)  any  other  assignment  or  transfer 
that  does  not  involve  any  change  in 
the  actual  or  beneficial  ownership  of 
the  licensee. 


I.T.&T.  Income 

CONSOLIDATED  net  income  of 
$5,085,104  for  the  first  nine  months 
of  1945  was  reported  last  week  by 
International  Telephone  and  Tele- 
graph Corp.  The  corporation's  in- 
come for  a  similar  period  last  year 
was  $5,743,398. 


Second  Station  Granted 
To  Marietta,  O.,  in  Weel^ 

SECOND  new  local  station  wa 
granted  by  FCC  last  week  for 
Marietta,  O.,  community  of  14,500 
population,  with  approval  of 
Parkersburg  Sentinel  Co.  applica 
tion  for  facilities  of  250  w  and  un 
limited  hours  on  1340  kc.  FCC  pre 
vious  week  approved  request  of 
Marietta  Broadcasting  Co.  for  250 
w  on  1490  kc  in  Marietta. 

Parkersburg  Sentinel  Co.,  pub 
lisher  of  Parkersburg-  (W.  Va.) 
Sentinel,  is  affiliated  with  News 
Publishing  Co.,  Wheeling,  owner  or 
controller  of  several  regional  news 
paper  firms  including  Evening; 
Journal  Publishing  Co.,  Martins 
burg,  which  is  applicant  for  loca 
station  on  1490  kc.  Marietta  Broad-pl 
casting  Co.  is  owned  by  Howard 
L.  Chernoff ,  managing  director  oi 11 
West  Virginia  Network,  and  Mil 
dred  and  Melva  G.  Chernoff. 

Commission  authorized  new  sta 
tion  at  Pottsville,  Pa.,  on  1360  k< 
with  500  w  daytime  for  A.  V.  Tid 
more  trading  as  Pottsville  Broad 
casting  Co.  Mr.  Tidmore  for  fiv< 
years  had  been  general  managei 
of  WFMD  Frederick,  Md. 


Marietta  CP  Granted 
Chattahoochee    G  r  o  u  j  r 

AN  APPLICATION  for  a  new  sta 
tion  was  dismissed  last  week  a 
the  result  of  the  death  of  the  ap  Q] 
plicant  and  a  grant  was  made  ' 
another  applicant  who  had  com 
peted  for  the  facility.  The  action  re 
suited  from  the  death  of  Virgi  ^ 
Evans,  former  owner  of  WSP^  |u 
Spartanburg,  S.  C.  [Broadcasting, 
Oct.  15],  whose  application  for  j 
station  in  Marietta,  Ga.,  was  con  16 
sidered  along  with  that  of  Chatta 
hoochee    Broadcasters    which  re 
quested  the  same  facilities.  Chat 
tahoochee  was  given  the  grant 
operate  on   1230  kc  with  250  v 
power,  provided  its  proposed  sit 
meets  the  requirements  of  the  FC( 
and  the  Civil  Aeronautics  Admin 
istration. 


C.  E.  HOOPER  missed  his  own  Christ 
mas  party  last  Wednesday,  victim  of  thUJ's 
flu  epidemic. 


WKBW,  WGR  Must  Cancel  Time  Lease 
With  Tabernacle  Within  Thirty  Days 


OOKING  OVER  the  crowd  at  a  Christmas  party  given  by  cast  of 
7oman  in  White  serial  in  Chicago  are  (1  to  r)  William  Weddell,  assistant 
lies  manager,  NBC  Central  Division;  Irna  Phillips,  author  of  the  show; 
erb  Futran,  producer;  Carl  Wester,  head  of  Carl  Wester  Agency,  which 
indies  the  Woman  in  White  program. 


Streamlined  Procedure  for  TV 
learings  Is  Proposed  by  FCC 


P  RE-HEARING  conference 
rich  may  have  far-reaching  ef- 
rts  on  the  handling  of  multiple 
plications  for  television  stations 
the  same  locality  has  been  called 
•  Dec.  28  in  the  offices  of  FCC 
airman  Paul  A.  Porter. 
While  the  meeting  will  be  speci- 
ally concerned  with  the  eight 
jplications  for  stations  in  Wash- 
rton,  hearings  on  which  are  to 
gin  Jan.  21,  it  is  regarded  as 
actically  certain  that  the  pro- 
dure  to  be  established  in  these 
oceedings  will  be  adopted  for  all 
;ies  in  which  video  applications 
ceed  available  frequencies. 

Called  by  Plotkin  / 

^he  conference  was  called  by 
irry  Plotkin,  FCC  assistant  gen- 
al  counsel,  to  discuss  the  possi- 
^  ity  of  simplifying  the  hearing 
ocedure,  and  particularly  the 
pulation  by  the  applicants  of 
i-tain  incontrovertible  facts.  The 
mmission  had  scheduled  nine 
ys  for  the  hearings,  allowing  one 
y  for  each  of  the  nine  applica- 
originally  filed.  One  of  the 
plicants,  the  Washington  Times- 
raid,  owned  by  Mrs.  Eleanor 
tterson,  withdrew  from  the  field 
t  week. 

Only  legal  counsel  of  the  appli- 
its  for  the  Washington  stations 
re  invited  to  the  conference, 
iding  credence  to  the  belief  that 
5  Commission  is  anxious  to  effect 
real  screening  of  testimony, 
airman  Porter  has  exhibited  in- 
est  during  various  hearings  in 
;eding  up  procedure. 
The  calling  of  the  conference 
lows  by  less  than  two  weeks  the 
option  by  the  Commission  of 
inges  in  hearing  procedures  to 
:ilitate  handling  of  the  heavy 
ledule  of  cases  during  the  first 
•ee  months  of  1946.  It  appeared 
dent  that  further  simplification 
1  be  needed  if  the  hundreds  of 
pplications  still  to  be  processed 

rfiOADCASTING    •  Telecasting 


are  disposed  of  in  reasonable  time. 

The  Washington  cases  are  ex- 
pected to  set  the  precedent  for  the 
handling  of  consolidated  television 
applications.  They  are  the  only 
cases  to  be  designated  for  hearing 
and  the  only  cases  scheduled  for 
hearing.  The  procedure  used  in 
these  cases  will  doubtless  apply  to 
at  least  half  the  approximately 
150  video  applications  in  the  Com- 
mission files.  In  nearly  a  dozen 
cities,  including  New  York,  Chicago 
and  Philadelphia,  applications  ex- 
ceed frequencies  and  will  require 
hearings. 

Applicants  in  Washington 
Applicants  for  television  in 
Washington  are  NBC,  Bamberger 
Broadcasting  Co.,  Philco  Radio  & 
Television  Corp.,  Evening  Star 
Broadcasting  Co.  (WMAL),  Allen 
B.  DuMont  Labs  Inc.,  Scripps- 
Howard  Radio  Inc.,  Capital  Broad- 
casting Co.  (WWDC),  and  Marcus 
Loew  Booking  Agency.  FCC  alloca- 
tions provide  four  frequencies  for 
the  Capital. 

Withdrawal  of  the  Times-Herald 
application  was  ascribed  by  Mrs. 
Patterson  in  a  petition  filed  with 
the  FCC  to  pressure  of  her  news- 
paper and  other  interests.  How- 
ever, it  is  understood  that  belief 
that  the  service  will  eventually 
move  to  the  higher  frequencies  en- 
tered into  her  decision  not  to  com- 
pete for  the  frequencies  at  this 
time. 

At  least  two  other  applicants 
have  withdrawn  in  the  last  few 
weeks,  feeling  that  television  is 
bound  to  move  "upstairs."  Since 
the  withdrawal  of  Metropolitan 
Television  Inc.,  New  York,  owned 
by  two  large  department  stores 
[Broadcasting,  Dec.  17],  S.  Filene 
&  Sons,  Boston  department  store, 
has  also  left  the  field. 


BUFFALO  Broadcasting  Corp., 
licensee  of  WKBW  and  WGR  Buf- 
falo, N.Y.,  must  cancel  its  lease  for 
time  to  Churchill  Tabernacle 
within  30  days,  or  lose  its  licenses 
in  90  days,  the  FCC  ruled  Thurs- 
day. 

The  Commission  made  final,  with 
minor  alterations,  its  proposed  find- 
ings following  four  years  of  hear- 
ings and  study  [Broadcasting, 
Sept.  17].  Under  the  ruling, 
licenses  of  both  stations  are  ex- 
tended temporarily  for  three  months 
providing  the  licensee  files  with  the 
FCC  within  30  days  after  the  de- 
cision becomes  final  a  statement 
establishing  that  it  has  "full  con- 
trol over  the  operation  of  the  sta- 
tions and  no  further  effect  is  being 
given  the  agreements  with  the 
Churchill  Tabernacle." 

Multiple  Ownership  Question 

In  addition  to  the  contract  issue, 
there  is  a  question  of  multiple 
ownership.  Under  the  duopoly  reg- 
ulation (Section  3.35)  Buffalo 
Broadcasting  must  dispose  of  one 

NLRB  ORDERS  VOTE 
ON  AFRA  AT  WIBA 

AN  ELECTION  within  60  days  to 
determine  whether  employes  of 
WIBA  Madison,  Wis.,  want  to  be 
represented  for  collective  bargain- 
ing purposes  by  American  Federa- 
tion of  Radio  Artists  (AFL)  was 
ordered  last  Thursday  by  the  Na- 
tional Labor  Relations  Board.  Rec- 
ommendations of  a  trial  examiner, 
who  conducted  hearings  July  31  in 
Madison,  were  sustained. 

AFRA  lost  its  appeal,  however, 
to  include  salesmen  and  office  em- 
ployes in  its  unit.  One  salesman 
who  does  a  15-minute  program 
daily  and  a  continuity  writer  (clas- 
sified as  office  employe)  who  also 
does  a  daily  program  were  included 
as  parttime  air  employes.  NLRB 
found  that  WIBA,  licensed  to 
Badger  Broadcasting  Co.,  during 
1944  "sold  radio  advertising  valued 
at  approximately  $294,000,  of 
which  approximately  $146,000  rep-, 
resented  receipts  from  the  sale  of 
national  advertising." 

Except  for  two  janitors,  music- 
ians, technicians  and  supervisors, 
AFRA  sought  to  include  all  em- 
ployes in  its  unit.  The  NLRB  held, 
however,  that  AFRA's  desire  to 
include  salesmen  and  office  em- 
ployes in  the  same  unit  with  an- 
nouncers "clearly  does  not  conform 
to  the  well-established  bargaining 
pattern  with  respect  to  radio  sta- 
tion employes." 


ABC  Dec.  19  presented  Christmas  bonus 
checks  to  all  employes  who  had  been 
with  company  year  or  more. 


FC&B  Appointments 
GEORGE  SMITH,  former  assistant  man- 
ager of  the  new  products  development 
department  of  Standard  Brands  Inc., 
has  been  appointed  assistant  account 
executive  of  Foote,  Cone  &  Beldlng, 
New  York.  Jack  Laemmar,  released  from 
Navy  as  lieutenant  commander,  has  re- 
joined Foote,  Cone  &  Belding,  Chicago, 
as  assistant  to  Stuart  Dawson,  manager 
of  radio  department.  Genevieve  Lemper 
continues  as  time  buyer  for  office. 


station.  Negotiations  already  are 
underway  in  that  direction. 

The  Commission  said  it  would 
permit  filing  of  a  new  application 
looking  towards  licensing  to  the 
Buffalo  Broadcasting  Corp.  of  pres- 
ent facilities  of  either  station,  pro- 
vided it  is  shown  that  if  the  license 
is  granted,  Buffalo  Broadcasting 
would  have  "exclusive  use  and  con- 
trol of  the  station." 


LaGuardia  To  Add 
Sunday  Broadcast 

FIORELLO  H.  LaGUARDIA,  who 
as  Mayor  of  New  York  has  broad- 
cast on  the  city-owned  station 
WNYC  each  Sunday  noon  since 
the  beginning  of  the  war,  will  con- 
tinue his  weekly  "messages  to  the 
people"  of  that  city  after  his  re- 
tirement from  office  at  the  end  of 
the  year.  New  series  will  be  broad- 
cast on  WJZ  New  York,  12-12:25 
p.m.,  each  Sunday  starting  Jan.  6, 
under  sponsorship  of  June  Dairy 
Products  Co.,  New  York. 

Contract  has  been  set  for  some 
time  but  was  not  signed  pending 
completion  of  the  Mayor's  negotia- 
tions for  a  nationwide  evening  se- 
ries, according  to  John  McNeil, 
manager  of  WJZ,  key  station  of 
ABC  network  which  will  carry  the 
LaGuardia  Sunday  evening  series 
sponsored  by  Liberty  magazine 
[Broadcasting,  Dec.  10].  If  an- 
other network  had  signed  up  the 
Mayor  nationally,  he  might  have 
preferred  to  do  his  local  program 
on  that  network's  New  York  out- 
let, Mr.  McNeil  explained.  The 
Mayor  has  already  become  a  WJZ 
feature,  however,  since  he  broad- 
cast last  spring  on  the  station  the 
last  Thursday  of  each  month. 

Amount  of  the  Sunday  noon 
contract  was  not  divulged,  but  it 
was  learned  that  the  contract  runs 
for  52  weeks,  with  the  first  26  weeks 
non-cancellable.  Program  will  orig- 
inate from  the  LaGuardia  home  in 
Riverdale,  with  Milton  J.  Cross  as 
announcer.  Both  sponsor  and  sta- 
tion have  agreed  that  neither  will 
in  any  way  censor  the  Mayor  or 
limit  his  analyses  of  civic  and  na- 
tional affairs. 


SPONSORED  TV  SHOW 
FOR  DUMONT  STUDIO 

NEW  TELEVISION  program  will 
start  on  DuMont  television  station 
WABD  New  York,  originating  in 
the  telestudios  now  under  construc- 
tion in  the  John  Wanamaker  Store 
when  studios  are  completed  later 
this  winter  or  early  next  spring. 
Program,  to  be  broadcast  Monday 
through  Saturday  and  tentatively 
entitled  Television  Parade,  will  be 
sponsored  by  not  more  than  30 
manufacturers  throughout  the 
country  on  a  participation  basis. 
Sponsors  are  being  solicited  by 
Anderson,  Davis  &  Piatt,  New 
York  agency. 

December  24,  1945    •    Page  87" 


At  Deadline ... 


People 


CAESAR'S  LEGIONS 
SEEK  THE  WORLD 

(See  Lead  Story,  Page  15) 
RELEASE  late  Friday  by  NAB  of  letter  from 
J.  C.  Petrillo,  AFM  president,  banning  over- 
seas pickups  of  music  effective  Dec.  31  had 
immediate  repercussions  in  certain  official 
quarters.  Possible  cancellation  of  Army  plans 
to  pickup  transcribed  programs  from  Japan 
for  home  morale  purposes  as  well  as  to  broad- 
cast a  New  Year's  musical  greetings  from 
overseas  troops  was  seen  as  one  immediate 
result. 

Text  of  the  Petrillo  letter,  dated  Dec.  5, 
follows : 

"You  will  possibly  recall  that  during  the 
war  the  Federation  waived  its  objections  to 
network  broadcasts  of  programs  emanating 
from  foreign  countries,  even  though  music  for 
these  programs  was  furnished  by  musicians 
who  are  not  members  of  the  American  Federa- 
tion of  Musicians. 

"We  considered  this  a  necessary  wartime 
measure  to  promote  goodwill  and  good  rela- 
tionships with  other  countries,  and  we're  very 
happy  to  cooperate. 

"However,  now  that  the  war  is  over,  we 
believe  that  we  should  get  back  to  normal  as 
rapidly  as  possible.  Therefore,  will  you  kindly 
discontinue  the  broadcasting  of  any  musical 
programs  emanating  from  foreign  countries, 
effective  Dec.  31,  1945. 

"This,  of  course,  does  not  apply  to  the 
Dominion  of  Canada,  where  the  musicians  are 
members  of  the  American  Federation  of  Mu- 
sicians." 

TV  STATIONS 

(Continued  from  page  4) 
mc.  to  the  space  between  50  and  54  mc. 
on  March  1,  1946. 

3.  Stations  assigned  channel  No.  2  (54-60 
mc)  may  not  begin  operation  before 
the  56  to  60  mc.  frequency  space  is  va- 
cated by  the  amateur  service  on  March 
1,  1946. 

4.  The  same  procedure  outlined  in  1,  2 
and  3  will  be  applied  to  experimental 
stations  except  that  there  will  be  no  date 
set  for  return  to  new  assignments. 

Following  are  frequency  assignments: 

COMMERCIAL 


Location.  Licensee  and  Call  Letters 

Chicago,  Balaban  &  Katz  WB 


New  York,  CBS 

New  York,  DuMont  Labs. 

New  York,  NBC 


WCBW 
WABD 
WNBT 


Philadelphia,  Philco  WPTZ 
Schenectady,  General  Electric  WRGB 

EXPERIMENTAL 

Chicago,  Balaban  &  Katz  W9XBK 

Cincinnati,  Crosley  Corp.  W8XCT 

New  York  &    DuMont  Labs. 

Passaic,  N.  J. 
1-os  Angeles,  Don  Lee 

Springfield  Twp.,  Pa.,  Philco 

Los  Angeles,  Television  Prod. 

Chicago,  Zenith 

Camden,  N.  J.,  RCA 

Iowa  City,  la.,  U.  of  Iowa 


W6XAO 
W3XE  • 
W6XYZ 
W9XZV 
W3XEP 
W9XUI 


No. 

4 

(66-72  mc 

(54-60  mc 
5 

(76-82  mc 
4 

(66-72  mc; 

(60-66  mc 
4 

(66-72  mc. 
4 

(66-72  mc 
4 

(66-72_mc 

(76-82  mc 

(54-60  mc 
3 

'60-66  mc 
5 

(76-82  mc 
2 

(54-60  mc 
6 

(82-88  mc 


(44-50  mc) 

and 
(210-216  mc; 


Old 
ment 


BBM  ADOPTS  SPOT  CHECK 

CANADA'S  Bureau  of  Broadcast  Measure- 
ment will  discontinue  gathering  data  by  the 
continuing  study,  substituting  one-time  spot 
check  system  covering  all  Canada  at  one  time, 
BBM  directors  made  this  decision  to  keep  on 
a  standard  with  BMB,  and  after  consulting 
BMB  and  other  agencies.  BBM  favors  the  mail 
ballot  and  will  use  this  in  obtaining  its  spot 
check.  BBM  has  57  Canadian  station  members, 
60%  of  total,  and  expects  6  more  early  in  new 
year;  42  Canadian  agency  members;  10  U.  S. 
agencies;  47  advertisers;  8  representatives  (3 
in  U.  S.) 

EDWIN  F.  STEVENS  DIES 

EDWIN  F.  STEVENS  Jr.,  44,  executive  vice 
president  and  general  manager  of  Decca 
Records,  vice  chairman  and  director  of  World 
Broadcasting  System,  and  executive  vice  presi- 
dent and  director  of  Brunswick  Radio  Corp., 
Northern  Music  Co.,  Sun  Music  Co.  and  Clar- 
ence Williams  Music  Co.,  died  Dec.  20  at  his 
Scarsdale,  N.  Y.  home.  He  was  one  of  founders 
of  Decca  Records,  serving  as  vice  president 
and  director  since  its  organization  in  1934.  He 
entered  record  business  20  years  ago. 

FCC  STAFF  INCREASE 

PASSAGE  last  week  by  Congress  of  deficiency 
appropriation  of  $392,500  for  FCC  for  the 
remainder  of  1946  fiscal  year  will  permit 
limited  expansion  of  personnel  to  handle  broad- 
cast matters.  On  basis  of  original  request  for 
$785,000,  Commission  had  contemplated  in- 
crease of  501  persons — 52  to  Broadcast  Branch, 
Engineering  Dept.;  10  to  Broadcast  Branch, 
Accounting  Dept.,  and  28  to  Broadcast  Divi- 
sion, Law  Dept.  Increase  of  11  was  planned 
for  License  Division.  Overall  increase  of  170 
now  planned. 

WOW  MUST  FILE 

RADIO  STATION  WOW  Inc.,  licensee  of 
WOW  Omaha,  must  file  application  for  license 
renewal  within  30  days,  according  to  FCC 
order.  Action  was  taken  in  accord  with  de- 
cision of  U.  S.  Supreme  Court  [Broadcasting, 
June  25].  That  decision  on  litigation  involving 
station  ownership  and  control,  reversing  de- 
cision of  Nebraska  Supreme  Court,  stated  FCC 
must  decide  license  issue  before  any  action 
can  be  taken  on  station  property  issue. 


FIZZ  FIZZLED 

FOR  5,981  broadcasts  listeners  to  Alka- 
Seltzer  Newspaper  of  the  Air  on  Don 
Lee  Pacific  have  heard  the  closing  com- 
mercial featuring  Alka  Seltzer  tablet 
fizzing  in  water.  Fred  Shields,  announcer, 
fills  electric  percolator  with  water,  plugs 
it  in,  checks  it.  Then  as  he  is  about  to 
make  final  announcement,  he  picks  up 
glass  by  its  wire  handle,  fills  it  with 
water  and  at  proper  moment  drops  in 
tablet.  On  Dec.  13  routine  was  carried 
out  smoothly  until  he  announced,  "And 
now,  ladies  and  gentlemen,  listen  to  it 
fizz!"  Fred  swooped  the  glass  in  front 
of  mike  but  his  face  froze  in  horror.  He 
had  forgotten  to  put  in  water! 


Page  88    •    December  24,  1945 


MAURICE  B.  MITCHELL,  sales  promotion- 
publicity  director,  WTOP-CBS  Washington, 
becomes  WTOP  sales  manager  succeeding 
WILLIAM  D.  MURDOCK,  resigned.  GORDON 
HAYES,  assistant  sales  manager,  moves  to 
Chicago  office  of  CBS  Radio  Sales.  Mr. 
Mitchell's  successor  unnamed. 

MAJ.  GEN.  FLOYD  L.  PARKS,  back  from 
ETO  as  Chief  of  Staff,  Combined  Airborne 
Forces,  and  Commanding  General,  First  Allied 
Airborne  Army  and  Berlin  District,  named  War 
Dept.  public  relations  director  succeeding  COL 
R.  ERNEST  DUPUY,  acting  director  since 
October.  Gen.  Parks,  serving  under  the  direc- 
tor of  information  (see  story  this  issue)  is  in 
charge  of  all  Army  news  and  pictures  in  U.  S. 

MARK  UPSON,  manager,  Eastern  Sales  Di- 
vision, Procter  &  Gamble  Co.,  Cincinnati, 
promoted  to  general  sales  manager.  E.  C. 
MOFFATT,  Western  Sales  Division  manager, 
moves  to  Eastern  Sales  and  PAUL  R.  PAR- 
RE  TTE,  in  charge  of  Los  Angeles  office,  suc- 
ceeded Mr.  Moffatt. 

JACK  HANSSEN,  former  Army  Hour  an- 
nouncer with  First  and  Third  Armies,  now 
handling  radio  publicity  for  Surplus  Property 
Administration.  Before  entering  service  he  was 
program  director  of  KYSM  Mankato,  Minn. 

CHARLES  J.  ZELLER  Jr.,  sales  manager, 
United  Broadcasting  Co.,  Chicago,  to  Guenther- 
Bradford  &  Co.,  Chicago  agency,  as  radi< 
director. 

DAVID  B.  SMITH,  director  of  research 
Philco  Corp.,  elected  vice-president  in  charge 
of  engineering. 


Closed  Circuit 

(Continued  from  page  4) 
keen  interest  since  assuming  helm.  He  prob- 
ably would  favor  showdown  sometime  soon. 

RED  TAPE  IS  holding  it  up,  but  Reconstruc- 
tion Finance  Corp.  has  seven-figure  advertis- 
ing budget  duly  ok'd  down  the  line.  Radio 
will  come  in  for  share  of  fund  when  RFC  feels 
there  is  merchandise  that  can  be  sold  by  broad- 
cast. Fuller  &  Smith  &  Ross  is  advertising 
agency  for  war  surplus  sales  unit. 

SHORTLY  AFTER  turn  of  year  Census  Bur 
eau  will  start  releasing  first  radio  set  own 
ership  figures  since  1940  decennial  census 
New  data  to  cover  number  of  farms  posi 
ing  sets  as  of  Jan.  1,  1945.  Data,  by  counties 
to  be  released  driblet-wise  with  complete  pack 
age  available  by  April. 

CONTRARY  TO  press  speculation  that  ht 
had  been  fired  as  Gen.  Douglas  MacArthur' 
Public  Relations  Officer,  Brig.  Gen.  LeGrand 
A.  Diller,  now  in  U.  S.  on  leave,  will  returr 
to  his  Tokyo  job  in  mid-January.  Gen.  Dille 
now  planning  news  coverage  Japanese,  wai 
crimes  trials.  Gen.  MacArthur  doesn't  fir< 
men  who  were  with  him  at  Bataan. 

BBC,  WHICH  now  airs  both  heavier  type  pro 
grams  of  talks  and  symphonies  and  lighte: 
entertainment  such  as  popular  music  ani 
comedy,  reportedly  preparing  new  prograi 
series  of  another  stripe — to  compete  with  con 
mercial  radio  stations  operating  from  the  Cor 
tinent.  Latter  said  to  worry  officialdom  of  BBC 

BROADCASTING    •  Telecastin 


WGY,  Schenectady 

for  pioneering  the  field 
of  radio  dramatics 


THE  WORLD  of  make-believe  found  new  planes 
of  expression  through  the  medium  of  radio 
broadcasting.  If  only  for  the  countless  hours 
of  enjoyment  provided  shut-ins  and  those  far  off 
the  beaten  track  of  everyday  life,  radio  can  be  justly 
proud  of  its  accomplishments  in  dramatics— daytime 
and  night  as  well. 

Broadcasting  arrived  on  the  scene  back  at  the  turn 
of  the  Twenties  with  the  novelty  of  the  medium  it- 
self as  the  tune-in  incentive  to  the  inquisitive  listener. 
It  was  realized,  however,  that  programming  on  a 
day  in  and  day  out  basis  would  soon  lose  its  luster 
existing  only  in  wonderment. 

What  could  lend  itself  better  to  radio's  single  di- 
mension of  sound  than  the  challenge  of  dramatics? 
Limited  only  by  the  ingenuity  of  the  human  mind, 
radio  was  quick  to  appreciate  its  potentialities.  On 
August  3,  1922,  the  WGY  (Schenectady)  Players, 
radio's  first  dramatic  group,  presented  Eugene  Wal- 
ter's "The  Wolf"  in  a  full  length  performance 
lasting  two  and  a  half  hours. 

Beginning  the  next  month,  radio  drama  became  a 
weekly  feature  on  WGY  with 
Broadway  favorites  dramatized— 
The  Garden  of  Allah, Secret  Service, 
The  Passing  of  theThird Floor  Back 
and  nearly  200  others.  Orchestra 
entre,  acts  and  general  theatre 
routine  were  followed.  As  in  the 
photograph  above,  the  whole 
cast  simulated  the  sound  of  trot- 


ting horses  (long  before  the  days  of  sound  effects)  in 
the  exciting  climax  ofThe  County  Fair.  Note  the  lamp 
shaded  microphones! 

The  history  of  WGY  as  one  of  America's  pioneer 
broadcasters  is  star-studded  with  accomplishments. 
Television,  which  is  coming  into  its  own  as  the 
broadcasting  industry  enters  the  second  quarter- 
century,  looked  to  WGY  for  its  first  programming 
attempt  in  dramatics.  On  September  11,  1928,  sta- 
tion manager  Kolin  Hager  arranged  for  WGY  to 
transmit  the  dialog  and  sound  effects  while  the  short 
wave  station  W2XAF  carried  the  picture  signals. 

To  compare  such  early  day  efforts  with  the  fin- 
ished productions  of  today  again  exemplifies  the 
broad  advancements  of  American  broadcasting  in 
the  few  short  years  of  its  existence.  KMBC's  unique 
Joanne  Taylor  weekday  program  series  of  fashion 
news  set  to  dramatics  is  now  in  its  13th  continuous 
year  of  pleasing  Heart  of  America  listeners.  The 
CBS  Radio  Theatre  remains  year  after  year  as  one  of 
radio's  top  preferred  programs.  One  almost  would 
be  tempted  to  say  radio  dramatics  are  here  to  stay. 


KMBC 

OF  KANSAS  CITY 

Free  &  Peters,  Inc. 


SINCE    1928-BASIC    CBS    STATION    FOR    MISSOURI    AND  KANSAS 


"°  .  „ho«  «t>ic\  „„st  ye"'- 


ECEMSER  31, 


PRICE  15  CENTS 


& 


ewsmagaiine  of  Radio 


to  warn  who  ^listen  most"  to  WHO 

buy  5  times  more  AUTOMOBILES 

than  those  ivho  prefer  any  other  station! 

there9 s  5  tinges  as  many  ojk^g0! 


*F  you  are  using  any  network  except  NBC, 
you  have  a  wonderful  opportunity  for 
spot-broadcasting  in  Iowa.  In  this  state,  one 
station — WHO — is  "listened  to  most"  by 
more  people  than  all  other  stations  com- 
bined. 

Five  times  more  peop'e  in  Iowa  "listen  most" 
to  WHO  than  listen  most  to  any  other  station 
—55.4%  for  WHO,  as  against  10.7%  for 
Station  B,  daytime. 

Boiled  down,  this  means  that  you  can  do  the 
most  profitable  advertising  job  in  Iowa  only 
by  using  WHO.  If  not  with  network,  then 
with  spot  broadcasting.  For  further  informa- 
tion, get  in  touch  with  Free  &  Peters — or 
survey  your  dealers  in  Iowa.  Your  dea'ers 
won't  have  statistical  data,  but  they'll  know 
the  facts! 


*for  Iowa  PLUS  ♦ 

Des  Moines     .    .    .    50,000  Watts 

B.  J.  Palmer,  Pres.  J.  O.  Maland,  Mgr. 

FREE  &  PETERS,  Inc.,  National  Representatives 


DEC  30**  ©cl9" 


AND  Nx 


4fc 


lor  it  assures  advertisers  today  a 
greater  listening  audience  than  ever  before. 

WDEL,  located  in  Wilmington,  Delaware — one  of  the  fastest 
growing  industrial  cities  in  the  east — thoroughly  covers  Delaware, 
Southern  New  Jersey,  parts  of  Pennsylvania,  Maryland  and  Vir- 
ginia. This  is  a  section,  which,  because  of  its  strategic  location, 
transportation  facilities  and  industrial  diversification  faces  a  great 
and  prosperous  future.  Your  advertising  dollars  are  wisely  spent  in 
this  sales-producing  area.  Inquire  now  about  its  profit  possibilities. 


Represented  by 


RAYMER 


NBC    BASIC  NETWORK 


Atomic  Bomb  Explosion 
from  actual  photograph 


A  Product  of 

TENNESSEE 
VALLEY 
POWER 


The  same  Tennessee  Valley  power  which  made  the  Atomic  Bomb  possible 
has  made  Nashville  one  of  the  nation's  leading  manufacturing  centers  for 
many  modern  industries.  .  .  .  Today,  this  low-priced  power  offers  still  more 
opportunities  for  further  industrial  developments.  The  Nashville  market  is  a 
rich  one,  contacted  through  WSIX,  the  station  that  covers  more  than  a  million 
potential  buyers  for  your  product — at  a  low  cost  per  radio  listener. 


WSIX  gives  you  all  three: 
Market,  Coverage,  Economy 
• 

AMERICAN 
MUTUAL 
• 

5,000  Watts  -980  K.C. 

Represented  Nationally  by 

THE  KATZ  AGENCY,  INC 


Tennessee's 


NASHVILLE 


TENNESSEE 


Published  every  Monday,  53rd  issue   (Year  Book  Number)    published  in  February  by   Broadcasting  Publications,  Inc.,   870  National   Press   Building,   Washington   i,   D.  C. 
Entered  as  second   class  matter  March   14,   1933,   at  Post  Office  at  Washington.  D.  a.  under  act  of  March  3,  1879. 


BROADCASTING  at  deadline 


QoT^Jg^hI     Upcoming      Business  Briefly 


COORDINATED  drive  toward  solution  of  day- 
light time  operation  of  networks,  with  War 
Time  now  abolished,  expected  to  take  another 
big  stride  when  ABC  Station  Planning  &  Ad- 
visory Committee  meets  in  New  York  Jan. 
10-11  to  map  out  industry-wide  campaign.  Com- 
mittee members  called  together  by  H.  Allen 
Campbell,  general  manager  of  WXYZ  Detroit 
and  Michigan  Radio  Network,  will  be  briefed 
on  plan  to  contact  broadcasters  in  their  own 
districts  toward  maintaining  universal  radio 
time  on  standard  basis,  eliminating  spring 
schedule  shifts. 

ONE  OF  radio's  indefatigable  veterans — John 
Shepard  3d,  chairman  of  Yankee  Network — 
is  taking  it  easy  under  doctor's  orders.  Chair- 
man of  Regional  Stations  Committee,  organiz- 
ing case  for  clear  channel  hearing  Jan.  14, 
he  delegated  assignment  while  resting  on  West 
Coast.  He  spent  summer  at  Thousand  Islands 
and  may  not  return  to  active  policy  direction 
of  Yankee  for  some  weeks. 

THERE'LL  BE  another  healthy  increase  in 
Mutual  outlets  during  1946  in  single  station 
towns.  Now  there  are  approximately  185  such 
outlets  on  the  281-station  network.  The  single 
station-single  market  total  probably  will  eclipse 
225  next  year. 

NOW  THAT  die  is  cast  on  television,  with 
allocations  regulations,  standards  and  even 
hearings  accounted  for,  look  for  dropping  of 
some  applications  offset  by  filing  of  new  ones. 
Many  applicants  wanted  to  get  foot  in  door 
for  priority  purposes,  then  look  around,  others 
held  off  until  rules  were  set. 

RADIO  eyes  turned  toward  result  of  pre- 
hearing conference  on  Washington,  D.  C,  tele- 
vision applications  scheduled  last  Saturday  at 
call  of  FCC  Chairman  Paul  A.  Porter,  pre- 
paratory to  Jan.  21  hearing.  Eight  applicants 
for  television  outlets  in  Capital  City  were  to 
confer  with  FCC  head  and  staff  attorneys  and 
engineers  in  hope  of  shortening  hearing  by 
stipulating  exhibits  and  testimony  and  by  seek- 
ing expression  of  intent  from  counsel  for  eight 
applicants  seeking-  four  facilities  available. 
Conference  originally  called  at  chairman's  of- 
fice for  Friday,  but  postponed  because  of  Por- 
ter's absence  due  to  heavy  cold  during  most 
of  week. 

ANY  IDEA  that  FCC's  proposed  "auction  sale" 
rules  for  station  transfers,  following  pattern  of 
Crosley-Avco  decision,  will  become  effective  by 
default,  can  now  be  dispelled.  Several  Wash- 
ington law  firms,  acting  on  instructions  from 
clients,  will  file  opposition  briefs  and  be  pre- 
pared for  oral  arguments.  In  a  nutshell,  they 
feel  it  is  unconstitutional  because  it  will  pre- 
vent citizens  from  disposing  of  private  property 
as  they  see  fit. 

WHEN  NAB  Board  meets  in  Los  Angeles 
Jan.  3-4,  there  will  be  at  least  two  of  25 
members  missing — F.  M.  Russell,  NBC  Wash- 
ington vice  president,  and  T.  A.  M.  Craven, 
vice  president  of  Cowles  Broadcasting  Co.  Mr. 
Russell  won't  be  there  because  stork  arrival  is 
(Continued  on  page  70) 


Jan.  2-3:  Indiana  Local  Broadcasters  Assn., 
Columbia  Club,  Indianapolis. 

Jan.  3-4:  NAB  Board  of  Directors,  Roosevelt 
Hotel,  Hollywood. 

Jan.   23-26:  IRE  winter  technical  meeting, 
Hotel  Astor,  New  York. 

Jan.  30:  RMA  Board  of  Directors,  Stevens 
Hotel,  Chicago. 

(FCC  hearings,  page  70.) 

Bulletins 

DECISION  not  to  acquire  control  of  Associ- 
ated Broadcasting  Co.,  but  to  convert  its 
loan  of  $150,000  into  stock  in  fifth  nationwide 
network  organization,  made  by  Atlas  Corp.  last 
week  with  expiration  of  30-day  option.  Three 
groups  negotiating  with  ABS  for  further 
financing  for  network,  with  probability  control 
will  pass  to  successful  bidder,  leaving  Leonard 
A.  Versluis,  founder  of  ABS,  with  only  a  small 
interest.  Atlas  reportedly  interested  in  ABS 
as  investment,  but  not  desirous  of  becoming 
involved  in  management  problems.  Matter 
should  be  finally  settled  by  Jan.  15,  according 
to  Garey,  Desvernine  &  Garey,  attorneys  han- 
dling transaction. 

PRESIDENT  TRUMAN'S  radio  report  to  na- 
tion on  legislative  program  will  be  delivered 
Jan.  3  at  10  p.  m.,  and  consume  about  half -hour. 
It  will  originate  in  Oval  Room  at  White  House 
and  be  carried  by  all  networks.  White  House 
cautioned  address  is  not  to  be  confused  with 
annual  message  to  Congress,  to  be  made  after 
body  reconvenes  Jan.  14. 

ITS  MOBILE  camera  equipment  now  in  work- 
ing condition,  CBS  will  initiate  series  of  re- 
mote video  pickups  for  WCBW  New  York, 
starting  New  Year's  night  by  telecasting 
basketball  games  from  Madison  Square  Gar- 
den. 

THREE-WAY  LABOR  UNIT 
TO  BE  FORMED  BY  NAB 

NEW  Employe-Employer  Relations  Dept.  of 
NAB  goes  into  formal  operation  with  new 
year.  Three-section  department  is  planned, 
with  assistant  directors  in  charge  of  music, 
talent  and  technicians. 

Program  calls  for  coordinating  of  mass  of 
information  in  NAB  files  on  contracts,  wages, 
working  conditions  and  other  pertinent  data. 
Slated  for  this  task  is  Milton  J.  Kibler,  NAB 
assistant  general  counsel,  who  probably  will 
move  to  new  department.  Sample  contracts  for 
guidance  of  stations  in  employe  relations  may 
bo  developed.  Mr.  Kibler  would  be  on  No.  2 
executive  level  in  department,  operating  as 
one  of  three  assistant  directors. 

NAB  has  approached  Ivar  Peterson,  as- 
sistant general  counsel  of  National  Labor  Re- 
lations Board  in  charge  of  the  Review  Section, 
with  offer  of  an  assistant  directorship.  Under- 
stood he  is  favorably  inclined.  Third  assistant 
director  may  be  named  soon. 


Page 


•     December  31,  1945 


MOORE  ON  ABC  •  Benjamin  Moore  &  Co., 
New  York  (paint),  March  2  starts  Betty 
Moore  on  150  ABC  stations,  Sat.  11:30-11:45 
a.m.  Agency,  St.  Georges  &  Keyes,  N.  Y. 

SHOW  OFFERED  CENTRAL  •  Radio  pres- 
entation including  musical  show  offered  to 
New  York  Central  Railroad  by  its  agency, 
Foote,  Cone  &  Belding,  New  York. 

FC&B  APPOINTED  •  United  Wallpaper  Inc., 
Chicago,  Varlon  Division,  has  appointed  Foote, 
Cone  &  Belding,  Chicago,  to  handle  its  adver- 
tising. May  use  radio. 

PEABODYS'  SIGNED  •  International  Milling 
Co.,  Minneapolis,  thru  H.  W.  Kastor  &  Sons, 
Chicago,  has  already  signed  The  Peabodys, 
new  five-weekly  transcribed  comedy  on  45  sta- 
tions starting  Jan.  7.  Markets  have  been  se- 
lected but  station  list  has  not  been  announced. 


SCHUTTER  MAY  SWITCH  •  If  negotiations 
with  Schwimmer  &  Scott,  Chicago,  on  behalf 
of  Schutter  Candy  Co.,  Chicago  (Bit  O'Honey) 
for  sponsorship  of  Counterspy  over  ABC  go 
through,  program  expected  to  switch  from 
Wednesday  9-9:30  p.m.  (CST)  to  Sunday 
4:30-5  p.m.  (CST). 


NEW  CHICAGO  AGENCY 

JIM  WARD  and  WILLIAM  FETTERMAN 
announced  consolidation  Friday  of  two  adver- 
tising agencies,  firm  to  be  known  as  Ward  & 
Fetterman  Adv.  Agency,  with  offices  at  188 
W.  Randolph  St.,  Chicago.  Mr.  Ward  formerly 
operated  Jim  Ward  &  Co.  Mr.  Fetterman  re- 
cently resigned  as  vice  president  and  sales  pro- 
motion manager  of  Goldblatt  Bros,  department 
store,  Chicago,  and  had  formed  an  agency. 

GE  DENIES  LYONS'  CLAIM 

WHEN  Leonard  Lyons'  column  in  the  New 
York  Post  last  Friday  stated  that  color  tele- 
vision sets  made  for  CBS  by  General  Electric 
were  "prohibitively"  priced  at  $3,150  for  a 
10-inch  model,  $5,900  for  the  18  x  24  inch,  GE 
promptly  wired  Lyons  for  a  correction,  calling 
his  item  "misleading  because  prices  quoted  are 
not  those  which  the  public  will  pay  but  re- 
ferred to  handmade  laboratory  models.  First 
FM  sets  cost  about  $2,400,  GE  explained, 
"while  those  eventually  placed  on  sale  cost 
little  more  than  ordinary  radio  receivers." 
Similarly,  "colored  television  receivers  when 
placed  on  the  market  will  compare  favorably 
with  black-and-white  television  receivers." 


BING  DUE  JAN.  3 

DESPITE  reports  Bing  Crosby  will  not  re 
turn  to  Kraft  Music  Hall,  J.  Walter  Thomp 
son  Co.,  agency  for  account,  on  Friday  had 
received  no  word  from  singer  he  will  not  ap- 
pear as  scheduled  Jan.  3.  If  he  does  not  fulfill 
his  contractual  obligation,  sponsor  will  seek 
court  order. 

BROADCASTING    •  Telecasting 


WCHS  IS  ON 

THE  WARPATH! 


AND  BROTHER,  WHEN  WE  GO  ON  THE  WARPATH,  WE  COOK  WITH  GAS! 


public  health  situation  in  Charleston  and  Kanawha  County.  On  December  1st  the  doctor  submitted  his 
resignation  and  withdrew  in  protest  at  the  lack  of  cooperation  he  received  from  our  city  and  county 
health  departments.  The  story  made  page  one  of  both  local  papers  a  couple  of  days  but  no  one  seemed 
to  do  anything  about  it. 

ON  December  4th,  WCHS  invited  the  citizens  of  Charleston  to  attend  a  mass  meeting  three  nights 
later  in  the  WCHS  Auditorium.  That  night  we  kicked  out  our  Old  Farm  Hour,  which  has  been  a  feature 
of  this  station  for  the  past  nine  years,  and  we  were  rewarded  when  more  than  2000  civic-minded  people 
came  to  the  WCHS  Auditorium  to  voice  their  opinions.  We  even  had  the  doctor  who  resigned  and  the 
Mayor  here  to  debate  the  thing  in  public  and  answer  all  questions  and  charges. 

RESULTS?  The  group  elected  four  prominent  citizens  to  meet  and  select  a  larger  committee  who 
will  be  empowered  to  do  something  about  this  serious  public  health  crisis. 

NATURALLY  we  made  a  lot  of  enemies  among  the  city  and  county  officials  because  we  forced 
them  to  drag  a  lot  of  awful  looking  skeletons  out  of  the  closet.  Now  we  just  don't  go  around  courting 
fights,  but  this  is  the  type  we  enjoy  and  when  we  go  on  the  warpath  on  a  civic  issue — BROTHER, 
WE  COOK  WITH  GAS! 


OVER   a  year  ago,  the  Federal  Government  sent  one  of  their  doctors  here  to  help  clean  up  the 


WCHS 


CHARLESTON,  W.  VA. 
SOOO  on  580  •  CBS 


JOHN  A.  KENNEDY,  Pres. 

(on  leave  U.  S.  Navy ) 

BROADCASTING    •  Telecasting 


HOWARD  L.  CHERNOFF 

Managing  Director 

December  31,  1945    •    Page  5 


BROADCASTING 

The  Weekly  ^ y         Newsmagazine  of  Radio 


He** 


ninu 

SEATTLE  •  TACOMA 


HOME  OWNERSHIP 
IN  NATURAL  SCENIC  GRANDEUR 


The  Pacific  Northwest  is  famed  for  its  home-ownership.  Before  the  war, 
Seattle's  home-ownership  was  15%  above  the  national  average.  Its 
present  record  is  even  more  impressive.  55.8%  of  Seattle's  homes  now 
shelter  owners.  Seattle's  citizens  are  substantial  and  well-to-do  with 
the  third  highest  income,  per  capita,  of  any  major  city  in  the  United 
States.  They  enjoy  living  and  recreational  facilities  found  in  few  other 
parts  of  the  world. 

KIRO  is  the  only  50,000-watt  station  in  this  rich  market ...  it  brings 
Columbia  Programs  to  Seattle,  Tacoma,  and  the  prosperous  surround- 
ing country  of  the  Pacific  Northwest. 


THE  PACIFIC  NORTHWEST'S 
MOST  POWERFUL  STATION 


SEATTLE,  WASH. 


50,000  Watts 
710  kc 

CBS 

Represented  by 

FREE  and  PETERS,  Inc. 


Published  Weekly  by  Broadcasting  Publications,  Inc. 

Executive,  Editorial,  Advertising  and 
Circulation   Offices:   870   National   Press  Bldg. 
Washington  4,  D.  C.  Telephone:  ME  1022 

IN  THIS  ISSUE  .  .  . 

Radio   Faces   Brightest  Year   15 

Paul    Porter  Statement   15 

Henry   Wallace    Statement   16 

Judge  Miller  Statement   17 

Number  of  Stations  May  Double  in  1946   17 

Radio  Highlights,   Headlines,  1945   17 

Petrillo   Problem   Ready   for  Showdown   18 

AFM  Demands  Are  Top  NAB  Agenda   18 

CBS  Strengthens   Programs   20 

Sarnoff  Foresees  'Radio  Sight'  Era   20 

Woods  Pays  Tribute  to  Net  Advertisers   20 

Asch  Irks  Cosgrove  and  Vice  Versa   22 

AAAA  Announces  Four-Point  Plan   26 

Sugg  to  Be  Manager  of  WKY   28 

Kesten  Sees  Public  Wish  as  Mandate   40 

WE  Strike  Would  Paralyze  Telephone  System  53 

Set  Makers  See  1946  as  Banner  Year   58 

CBS  Plans  Early  TV  Color  Showing   58 

Pre-Hearings   Meetings    Scheduled   61 

State  Dept.  Considers  Shortwave  Fulure   63 

Nets  Stress  Promotion  in  '46   64 

Press  Answers   Petrillo  Letter   65 

Free  American  Radio  Can  Foster  Unity   69 

DEPARTMENTS 


Feature  of  Week- 


Management 
Net  Accounts 


44 

News 

46 

49 

Our  Respects  To  

38 

42 

Production 

46 

38 

Programs 

51 

64 

Promotion 

50 

10 

Sellers  of  Sales  

10 

34 

Sponsors 

48 

42 

Sid  Hix 

16 

48 

Technical 

50 

At  Washington  Headquarters 

SOL  TAISHOFF 

Editor  and  Publisher 
EDITORIAL 

ROBERT  K,   RICHARDS,  Editorial  Director 

Art  King,  Managing  Editor;  J.  Frank  Beatty. 
Bill  Bailey,  Associate  Editors.  STAFF:  Jack 
Levy,  Lawrence  Christopher,  Mary  Zurhorst, 
Ruf  us  Crater,  Norma  Pugliese,  Adele  Porter,  Molly 

Jackson. 

BUSINESS 
MAURY  LONG,  Business  Manager 

Bub    Breslau,    Adv.   Production   Manager;  Harry 
Stevens,  Eleanor  Carpenter,  Cleo  Katbas. 
AUDITING:    B.    T.    Taishoff,    Catherine  Steele. 
Mildred  Ra 


CIRCULATION 

BERNARD  PLATT,  Circulation  Manager 

Dorothy  Young,  Herbert  Hadley,  Leslie  He- 


Page  6    •    December  31,  1945 


NEW  YORK  BUREAU 

250  Park  Ave.  PLaza  6-8366 
EDITORIAL:  Bruce  Robertson,  New  York 

Edwin     H.     James,     Florence    Small,  Dorothy 

Macarow,  Doris  Gooch. 

ADVERTISING:  S.  J.  Paul,  New  York  Adver- 
tising Manager;  Patricia  Foley. 

CHICAGO  BUREAU 

360  N.  Michigan  Ave.  CENtral  4115 
Fred  W.  Sample,  Manager;  Jean  Eldridge. 

HOLLYWOOD  BUREAU 

1509  North  Vine  St.,  Room  217.  GLadstone  7353. 
David  Glickman,  Manager;  Marjorie  Barmettler. 

TORONTO  BUREAU 

417  Harbour  Commission  Bldg.  ELgin  0776 
J ames  Montaenes,  Manager. 

Broadcasting  Magazine  was  founded  in  1931  by 
Broadcasting  Publications  Inc.,  using  title:  Broad- 
casting— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932  and 
Broadcast  Reporter  in  1933. 

*  fleg.  U.  S.  Pat.  Office 
Copyright  19iS  by  Broadcasting  Publications  Inc. 


SUBSCRIPTION  PRICE:  $5.00  PER  YEAR,  15c  PER  COPY 


BROADCASTING    •  Telecj 


WFIL  and  Philadelphia's  land- 
marks— like  William  Penn's  statue 
atop  City  Hall — are  linked  together 
in  the  minds  of  Philadelphians. 

There  is  good  reason  for  this 
psychological  simile.  For  whenever 
and  wherever  people  gather  for  im- 
portant civic  or  business  events,  you 
will  find  WFIL.  This  ubiquitous  cov- 
erage for  re-broadcast  on  "This  Week 
in  Philadelphia"  and  the  direct  broad- 
casts of  many  special  events  has  given 


WFIL  a  preferred  position  as  an 
integral  part  of  Philadelphia  life. 

WFIL's  spirited  translation  of 
"broadcasting  in  the  public's  best  in- 
terest" has  created  a  public  service 
personality  that  also  pays  off  for 
advertisers  in  listener  response  and 
loyalty. 

Better  check  now  with  WFIL  or 
the  Katz  Agency  for  proof  of  how 
WFIL  can  influence  more  listeners  in 
the  nation's  third  largest  market. 


^A/^F  I  L  560  KC 

PHI  LADELPHIA 


0/L  meanS  r    and  VUW1  0         b  the  katz  agency 


BROADCASTING    •  Telecasting 


December  31,  1945    •     Page  7 


FIT  THIS  IMPORTANT  MARKET 

INTO  YOUR  RADIO  SCHEDULE!         A  7  \ 


1 


A  top  ranking  agricultural  market — 
KBIX  is  the  station  folks  in  this  area 
listen  to!  Spinach,  peas,  beans,  cotton, 
corn,  potatoes,  cattle,  and  poultry  are 
a  few  of  the  industries  which  bring 
over  25  million  dollars  annual  retail 
sales  to  Muskogee  alone!  Covering  this 
rich  area,  KBIX  is  the  only  station 
located  in  the  3rd  City,  3rd  Market  in 
Oklahoma!  Fit  KBIX  into  your  radio 
schedule  now  for  outstanding  results! 


THE  ONLY  STATION 
LOCATED   IN  THE 

3 id  gity 

3  id  7%an&et 

IN  OKLAHOMA 


affiliated  with  AMERICAN  BROADCASTING  CO.,  INC,  OKLAHOMA  NETWORK  and 


Page  8    •    December  31,  1945 


BROADCASTING 


WCSC  thinks  CBS  is  tops,  BUT. . . ! 


Good  as  CBS  public  service  programs  are  (and  we  think 
they're  tops)  we  need  more  than  the  best  in  network  pro- 
grams to  keep  WCSC  the  number  one  civic  and  entertain- 
ment force  in  Charleston.  We  need  locally  planned,  locally 
produced  programs.  Programs  that  reach  the  heart  of 
Charleston.  We  think  we  have  them. 

Take  WCSC's  historic  broadcast  from  a  hospital  ship  in 
Charleston  harbor  on  V-J  Day.  This  was  the  first  time,  to 
our  knowledge,  such  a  broadcast  had  ever  taken  place— any- 
where. It  highlighted  not  only  the  human  interest  of  a 
hospital  ship,  but  the  fact  that  this  ship  and  three  other 
hospital  ships  were  tied  up  in  Charleston  harbor. 

And  WCSC  is  proud  of  Charleston  harbor.  During  the 
war,  its  enlarged  facilities  were  an  important  factor  in  the 
movement  of  material  to  the  war-fronts.  With  peace  here, 
Charleston  harbor  is  bustling  with  traffic.  Out  of  Charleston 
move  vast  quantities  of  cotton,  tobacco,  forest  products, 
manufactured  steel  and  textiles.  Into  Charleston  come  ferti- 


lizer materials,  chromium  and  other  ores,  bananas  and 
canned  goods.  And  in  Charleston  harbor  the  Navy  will  base 
a  fleet  of  destroyers. 

Altogether,  that's  a  mighty  pretty  picture.  It's  a  picture 
of  a  busy,  prosperous  American  community.  And  WCSC 
thinks  it's  worth  crowing  about. 


: 


CHARLESTON,  SOUTH  CAROLINA 

John  M.  Rivers,  Owner 
Represented  Nationally  by  Free  &  Peters 


Feature  of  the  Week 


NEW  PLANE,  the  Flying  Rooster, 
purchased   by  WIBW   Topeka  to 


augment  its  public  service. 


AN  AIRPLANE,  christened  the 
Flying  Rooster,  has  been  bought 
by  WIBW  Topeka,  to  give  a  boost 
to  expansion  of  the  station's  pub- 
lic service,  particularly  its  farm 
coverage. 

A  two-passenger  De  Luxe  Tay- 
lorcraft  with  a  cruising  speed  of 
95  to  100  miles  per  hour,  the  plane, 
according  to  General  Manager  Ben 
Ludy,  was  selected  for  its  ability 
to  land  and  take  off  from  small 
enclosures.  It  can  easily  transport 
WIBW's  wire-recording  equip- 
ment. 

Gene  Shipley,  farm  service  di- 
rector, and  Pug  Marquardt,  chief 
engineer  and  a  licensed  pilot,  have 
covered  24  counties  in  the  past 
eight  months  and  have  made  160 
farm  recordings  to  bring  the  voices 
of  Kansas  farmers  to  WIBW's 
rural  audience  via  the  magnetic 
wire  recorder.  In  the  past,  distant 
counties  have  been  reached  by 
chartered  plane. 


Represented  by  Edword  Petry  Co..  Inc. 


I 


KFOK 


Pat 


G0R00N  GRAY,  General  Mqr 
MELVIN  DRAKE,  5tat-.cn  Mqr 

BASIC  AMERICAN; 
MUTUAL  NETWDRK5 


READY  for  action  are  (1  to  r): 
Gene  Shipley,  WIBW  farm  service 
director,  and  pilots  Hilton  Hodges 
and  Pug  Marquardt,  also  WIBW 
chief  engineer. 

Lt.  Hilton  Hodges,  who  has  re- 
turned to  WIBW  after  three  years 
in  the  Navy,  has  more  than  1,500 
hours  flying  time  to  his  credit  and 
has  a  commercial  pilot's  license. 
He  and  Mr.  Marquardt  will  pilot 
the  Flying  Rooster,  which  was 
named  after  WIBW's  trade-mark. 


Sellers  of  Sales 


COWBOY,  salesman,  storekeep- 
er and  ai-t  director  are  just 
a  few  of  the  occupations  Cy 
Young  has  pursued  on  his 
way  to  become  account  executive 
and  radio  director  of  Hill  Adv., 
New  York. 

Born  in  Walla  Walla,  Washing- 
ton, which  is  75  miles  from  his 
home,  a  33,000-acre 
ranch  in  Black  Foot 
Valley,  Mont.,  Cy 
grew  up  as  a  cow- 
boy. He  admits  he 
has  never  outgrown 
that  part  of  his  life 
and  still  owns  all 
the  trappings — sad- 
dle, chaps  and  spurs. 
He  attended  the  U. 
of  Mont,  and  ma- 
jored in  mathema- 
tics. 

His  first  business 
venture  was  working 
in  a  general  store 
in  Bitteroot  Valley, 
Mont.  He  eventually 
became  half-owner. 
Cy  stayed  with  the 
store  for  two  years,  then  it  burned 
down.  The  next  day  he  hopped  a 
freight  to  Chicago. 

There  he  went  to  work  for  But- 
ler Bros.,  a  national  wholesale 
house,  in  sales  promotion  and  ad- 
vertising. He  was  with  the  com- 
pany ten  years,  finally  in  New  York 
as  head  of  the  firm's  fashion  ad- 


vertising department. 

Then  he  resigned  to  form  a  maj- 
or art  studio  and  for  the  next  six 
years  specialized  in  mail  order  art. 
At  the  end  of  1943  he  joined  Jack- 
son Co.,  as  an  account  executive 
on  National  Distillers.  He  handled 
the  company's  radio  spot  campaign 
for  G  and  D  Vermouth. 

Nov.  1,  1945,  Cy 
took  over  his  present 
position  with  the 
Hill  Co.  He  is  re- 
sponsible for  the  ra- 
dio advertising  of 
Juicy  Gem  Oranges. 

The  Young's — she 
was  the  former  Au- 
dree  Conley  —  have 
been  married  eight 
years.  They  have 
two  children,  Ken- 
neth, 8,  and  Karen, 
4.  Karen  is  frequent- 
ly used  as  a  model 
in  magazine  ads  by 
her  father. 

Hunting  and  fish- 
ing are  Cy's  favorite 
CY  hobbies.  He  indulges 

in  some  fancy  duck  hunting  up 
in  Brewster.  Occasionally  he  flies 
up  to  Montana  to  get  in  some 
fishing.  He  claims  that  he  caught 
52  fish  in  three  hours  on  his 
last  trip. 

Cy  is  a  member  of  the  National 
Art'  Fraternity,  Delta  Phi  Delta 
and  Sigma  Nu. 


 ^rfp-^ 

!to  reach  two! 
i  profitable  \ 
|  markets... use  i 

EES 

PISTON 


HAZtfTpN 


Penns 


NBC 


Represented  by 

Radio  Advertising  Co. 


Page  10    •    December  31,  1945 


ROADCASTING    •  Telecasting 


3ADCASTING    .  Telecasting 


7/u  Voice  of  the-  Va£teu<  of  Pa/u<dti&~ 


A  M  1 1 1  AT  i  C  WITH 
f^AMf IIC AM  SROADC A$TIM0  CO 


KPRO  ^Riverside  &  San  'Bernardino,  Ca^ 


1000  WATTS,  FULL  TIME. 


(f~T~)OPULATION  Primary  Area,  1940  census,  584,321  within  0.5  MV 
contour — 1946  estimate  649,826.  Area  embraces  Riverside  and  San 


1: 


Bernardino  Counties,  together  with  the  Easterly  part  of  Los  Angeles 
and  Orange  Counties,  lying  within  KPRO's  0.5  MV  area. 

Other  than  KPRO  there  is  only  one  advertising  medium  that  covers  the 
Valley  of  Paradise  completely,  viz.,  a  50  kilowatt  outside  station  60  miles 
away.  Los  Angeles  is  60  miles  from  Riverside  and  San  Bernardino,  about 
the  same  distance  as  Milwaukee  is  from  Chicago,  or  Baltimore  is  from 
Washington,  D.  C.  Few  advertisers  try  to  cover  Washington  from  Balti- 
more— likewise  it  is  not  profitable  to  try  to  cover  this  great  agricultural 
region  of  Southern  California  from  Los  Angeles.  The  Valley  of  Paradise, 
heart  of  agricultural  Southern  California,  is  completely  surrounded  by  high 
mountains — thus  outside  stations  fade  here  the  same  as  this  station  fades 
in  Los  Angeles. 

SO,  FOR  COMPLETE  COVERAGE  OF  OUR  LARGE  AGRICULTURAL 
VALLEY,  INCLUDE  KPRO  IN  YOUR  NEXT  ADVERTISING  BUDGET 

BUY  KPRO  in  combination  with  KROP,  Brawley,  Cal. 

KPRO  has  no  exclusive  representative  but  any  of  the  representatives  listed  below  can  supply  you  with  availabilities  and  can  give 
you  information  relative  to  KPRO's  market. 

New  York,  N.  Y.                                             Chicago,  111.  San  Francisco,  Calif. 

Adam  J.  Young,  Jr.  Duncan  A.  Scott  Company 

55  East  Washington  Street  627  Mills  Building 

Andover  5448  Sutter  1393 

Los  Angeles,  Calif. 

Joseph  Hershey  McGlllvra,  Inc.  Duncan  A.  Scott  Company 

35  East  Wacker  Drive  408  Pershing  Square  Building 

State  5282  Michigan  0921 


Adam  J.  Young,  Jr. 
11  West  42nd  Street 
Longacre  3-1926 


Joseph  Hershey  McGlllvra,  Inc. 
366  Madison  Avenue 
Murray  Hill  2-8755 

KPRO  -  Riverside,  Calif.,  Tel.  6290 


San  Bernardino,  480  5th  Street,  Tel.  5157 


AGAIN  THIS  YEAR,  OVER  A  MILLION  GEORGIA  FANS 
HAD  A  SEAT  ON  THE  50  YARD  LINE! 


The  Georgia  Sports  Network,  originated  by  Jim 
W.  Woodruff,  Jr.  and  operated  by  WRBL,  Co- 
lumbus, has  exclusive  broadcast  rights  every 
year  to  all  University  of  Georgia  football  games, 
both  at  home  nd  out  of  town. 


A  broadcast  crew  from  WATL,  Atlanta,  as- 
sociate station  of  WRBL,  gives  thorough  and 
exciting  coverage  of  every  play,  with  sports- 
caster  Stan  Raymond  doing  play-by-play. 


THESE  THRILLING  GAMES  ARE  CARRIED  OVER  SEVENTEEN  GEORGIA 
STATIONS,  SPONSORED  BY  ROYAL  CROWN  COLA 


The  Georgia  Sports  Network  SELLS  Royal  Crown 
Cola,  to  the  Georgia  team,  also! 


Preparation  makes  "know-how" !  Stan  Raymond  spent 
ten  days  living  with  the  Georgia  team  and  coaches  be- 
fore the  season  started.  (Left  to  right)  "Ears"  Whit- 
worth,  Wally  Butts,  Charlie  Treadway,  Carroll  Thomas, 
Elmer  Lampe,  of  the  coaching  staff,  and  Stan  Raymond. 
(Team  trainers  in  white  shirts.) 

THE  STATION  THAT  STOPS  BEING  BETTER,  STOPS  BEING  GOOD.  WE'RE  GROWING 
BY  LEAPS  AND  BOUNDS  IN  GEORGIA— WE  HAVE  BIG  EXPANSION  PLANS,  TOO! 


WRBL 

Columbus,  Georgia 
(CBS) 


WATL 

Atlanta,  Georgia 
(MUTUAL) 


WGPC 

Albany,  Georgia 
(CBS) 


Represented  Nationally  by  GEORGE  P.  HOLLINGBERY  COMPANY 


ROADCASTING    •  Telecasting 


December  31,  1945    •    Page  13 


ONE  OF  A  SERIES   PRESENTING   THE   MEN    WHO    MAKE   FREE   &  PETERS  SERVICE 


Move  over, 
lads,  it's— 


v 


John  A.  Cory! 


"It's  an  ill  wind  that  blows  nobody  good." 
Just  before  the  War,  when  the  WPB 
clamped  restrictions  on  metals  and  blew 
John  Cory's  company  out  of  business,  it 
also  blew  a  talented  and  valuable  man  into 
radio  advertising.  For  years  we'd  known 
about  John's  real  business  ability,  so  we 
grabbed  him  on  the  certainty  that  he  would 
soon  become  a  very  great  asset  to  both  you 
and  us.  And  he  did.  And  how! 

Yes,  we  really  mean  "to  both  you  and  us." 
From  years  of  experience  in  serving  agen- 
cies and  advertisers  (plus  the  fact  that 
many  of  us  were  trained  on  your  side  of 
the  desk)  we  know  the  daily  beating  that 
people  like  you  have  to  take.    We  know 


the  hours  you  have  to  waste  with  half- 
educated  outsiders.  We  know  the  glad 
relief  of  finding  a  representative  who 
understands  your  own  needs  from  your 
own  angle.  And  that's  why  our  outfit  is 
composed  of  business  men  who  were  tried 
and  tested  even  before  they  came  with  us. 

Radio  today  is  a  business  and  a  science  — 
not  a  promotion.  We  believe  the  best  way 
to  sell  radio  is  to  make  available  to  every 
conceivable  prospect  a  thorough,  honest 
and  accurate  presentation  of  facts  as  they 
pertain  to  each  particular  case.  If  that's 
your  idea,  too,  we've  certainly  got  some- 
thing for  you,  here  in  this  group  of  pioneer 
radio-station  representatives. 


4  years,  Phillips  Andover  Academy 

1  year,  University  of  Wisconsin 

2  years,  Strom  Ball  Bearing  Mfg.  Co. 
2  years,  Union  Trust  Co. 

5  years,  City  Nat'l  Bank  &  Trust  Co. 
years,  Partner,  MacFarlane  &  Holley 

4  years,  President,  Kalva  Venders, Inc. 
Free  &  Peters  (Chicago  Office)  since 
April,  1942 


EXCLUSIVE  REPRESENTATIVES: 

WGR-WKBW  BUFFALO 

WCKY   CINCINNATI 

KDAL  DULUTH 

WDAY  FARGO 

W'SH  INDIANAPOLIS 

WJEF-WICZO     .    .    GRAND  RAPIDS- 
KALAMAZOO 

KMBC  KANSAS  CITY 

WAVE   LOUISVILLE 

WTCN    .    .     MINNEAPOLIS-ST.  PAUL 

WMBD  PEORIA 

KSD  ST.  LOUIS 

WFBL  SYRACUSE 

.  .  .  IOWA  .  .  . 

WHO  DES  MOINES 

WOC  DAVENPORT 

KMA   SHENANDOAH 

.  .  .  SOUTHEAST  .  .  . 

WCBM   BALTIMORE 

WCSC     ......  CHARLESTON 

WIS  COLUMBIA 

WPTF  RALEIGH 

WDBJ   ROANOKE 

.  .  .  SOUTHWEST  .  .  . 

KOB  ALBUQUERQUE 

KEEW   BROWNSVILLE 

KRIS  .....    CORPUS  CHRISTI 

KXYZ  HOUSTON 

KOMA  .....  OKLAHOMA  CITY 
KTUL  TULSA 

.  .  .  PACIFIC  COAST  .  .  . 

KOIN  PORTLAND 

KIRO  SEATTLE 

and  WRIGHT-SONOVOX,  Inc. 


Page  U 


Free  &  Peters,  iic. 

Pioneer  Radio  Station  Representatives 

Since  May,  ia*2  ■*■ 


CHICAGO:  180  N.Michigan  NEW  YORK:  444  Madison  Ave.  DETROIT:  645  Griswold  St.  SAN  FRANCISCO:  r  r  i  Sutter  HOLLYWOOD:  653/  Hollywood  ATLANTA:  322  Palmer  Bldg. 
Franklin  6373  Plaza  5-4130  Cadillac  1880  Sutter  4353  Hollywood  2151  Main  5667 


14    •    December  31,  1945 


BROADCASTING    •  Telccastin 


BROAD 


STING 


VOL.  29,  NO.  26 


WASHINGTON,  D.  C,  DECEMBER  31,  1945 


$5.00  A  YEAR — 15c  A  COPY 


Radio  Faces  Brightest  Year  in  Its  History 

Increased  Billings  Expected,  Although 
Time  Will  Be  at  Premium 


RADIO'S  FIRST  peacetime  year  in  half  a  decade  looms  as 
the  brightest  in  its  25-year  history,  but  it's  going  to  be  a 
year  of  hard  work. 

That's  the  consensus  of  broadcasters,  advertising  agencies, 
station  representatives  and  networks.  There'll  be  new  business 

on  the  horizon  and  tightening  up   

all  out  for  public  service  programs 
next  year.  During  the  war  the  pub- 
lic became  service-minded  through 
thousands  of  Government  messages 
and  civic  programs,  designed  to 
help  win  the  war  by  spurring  on 
the  home  front. 

Elaborate  construction  programs 
will  be  undertaken  in  early  1946 


of  old  schedules. 

As  business  gears  for  its  first 
peacetime  year  since  1941,  there's 
;  a  mad  scramble  for  station  time. 
Agency  timebuyers  say  their  big- 
gest difficulty  is  finding  availabili- 
ties for  1946.  For  the  first  time  in 
the  nation's  history,  however,  more 
than  1,000  AM  commercial  stations 
are  expected  to  be  in  full  operation 
by  mid-1946. 

The  FCC  is  granting  commercial 
FM   construction   permits,  urging 

(Other  year  end  stories  on  pages 
16,  17,  20,  jO,  56,  58,  59,  60,  6b,  69.) 

broadcasters  to  get  going  with  this 
new  art.  Television  proponents  are 
rushing  transmitters  in  the  hope 
of  serving  up  sight-and-sound  be- 
!  fore  many  months  are  gone. 

Conservative  estimates  place  the 
number  of  stations — AM,  FM  and 
TV— at  2,000  by  the  end  of  1946. 
While  many  of  these  outlets  will 
not  be  operating  on  anything  like  a 
large  commercial  scale,  nonetheless 
not  a  few  broadcasters  hope  to  cash 
;  in  on  the  first  FM  advertising  dol- 
lars ere  another  year  rolls  around. 
Stiff  Competition 
Station      representatives  and 
broadcasters  to  a  man  are  firmly 
convinced  that  radio's  job  will  be 
,  one  of  stiff  competition.  During  the 
j  war  accounts  came  by  the  scores, 
j  There  was  no  merchandise  to  sell 
\  but  manufacturers  knew  the  value 
|  of    keeping     name-brands  alive 
throughout  wartime  production. 

Newsprint — a  wartime  casualty 
— will  be  back  in  full  production. 
Newspapers  are  planning  heavy 
campaigns  to  woo  radio's  clients 
to  the  printed  page.  In  spite  of  all 
this  competition  there  is  nothing 
but  the  greatest  optimism  on  the 
radio  front.  Indeed,  many  adver- 
tisers are  insisting  on  52-week  con- 
tracts, beginning  in  the  new  year — 
just  to  be  sure  of  station  time. 

Radio's  surplus  dollars — if  there 
be  any — will  go  back  into  provid- 
ing better  service  to  listeners.  Most 
networks  and  stations  are 


by  networks  and  stations.  New 
studios,  new  transmitters,  increased 
poWer,  expanded  staffs  all  are  defi- 
nite assurances.  Radio's  new  con- 
struction program  will  run  well 
above  $100,000,000. 

In  New  York,  the  opinion  was 
that  radio  won't  suffer  from  compe- 
tition but  will  be  more  strongly 
imbedded  in  the  minds  of  the  Am- 
erican public,  as  an  advertising 
medium  during  1946.  The  same 
holds  true  in  Chicago  and  the  West 
Coast.  In  Canada,  broadcasters  an- 
ticipate the  biggest  year  in  their 
history,  with  new  commercials  go- 
ing on  the  air. 

Agencies  and  stations  are  work- 
ing together  to  present  the  highest 
type  of  advertising  copy.  The  Am- 


LOOK  TO  THE  FUTURE 

By  PAUL  A.  PORTER 
Chairman,  FCC 

Written  for  Broadcasting 
BROADCASTERS  do  not  want  to  indulge  in  reminiscence  and 
consider  the  great  accomplishments  of  1945.  It  is  rather  the  habit 
of  this  industry  to  look  to  the  future.  To  prophesy  the  devel- 
opments ahead  for  1946  re- 
quires a  crystal  ball  equipped 
with  radar  and  other  devices 
for  penetrating  the  invisible. 
This  much  is  certain:  1946 
will  be  a  year  of  great  ac- 
tivity. 

We  at  the  Commission 
hope  to  see  FM  really  estab- 
lished and  underway  on  a 
large  scale  during  the  new 
year.  Television  likewise 
should  experience  great 
strides.  From  the  standpoint 
of  the  regulatory  agency,  it 
is  our  aim  to  develop  more 
explicitly  certain  standards 
of  technical  performance,  as 
well  as  service. 

Once  the  backlog  of  accu- 
mulated broadcast  applica- 
tions has  been  disposed  of, 
we  likewise  hope  to  be  in  the 
position  to  give  the  industry 
prompt  and  efficient  service 
on  matters  pending  before 
the  Commission.  Other  prob- 
lems to  be  resolved  include  international  broadcasting,  the  wider 
development  of  multiple  press  transmission,  the  implementation  of 
the  great  achievements  in  the  common  carrier  field  at  Bermuda 
and  the  development  of  standards  and  policies  for  new  services  such 
as  the  urban  and  highway  mobile  services  and  other  special  and 
safety  services. 

All  in  all,  1946  gives,  promise  of  the  beginning  of  an  important 
new  era  in  communications  and  will  be  a  busy,  exciting  year. 


Mr.  Porter 


BROADCASTING  • 


going 
Telecast] 


erican  Assn.  of  Advertising  Agen- 
cies has  undertaken  a  four-point 
program  to  improve  advertising. 
One  of  the  chief  aims  is  better 
copy.  While  only  a  few  commercials 
might  be  considered  objectionable, 
those  few,  the  AAAA  pointed  out, 
reflect  on  the  entire  industry, 
despite  the  fact  that  radio  and 
agencies  as  a  whole  have  striven 
for  good  taste  in  commercials  and 
programs. 

Among  networks  the  feeling  pre- 
vailed that  there  should  be  little 
fear  from  other  competing  media, 
although  it  was  generally  agreed 
that  the  sales  and  promotion  de- 
partments must  be  more  alert  than 
in  the  past  few  years. 


NEW  YORK 


By  BRUCE  ROBERTSON 
A  GENERALLY  optimistic  outlook 
for  advertising  on  the  air  during 
1946  was  reflected  by  radio  execu- 
tives of  advertising  agencies  and 
station  representatives  in  New 
York,  queried  by  Broadcasting  last 
week.  With  more  products  avail- 
able for  sale  to  the  public  and  with 
a  pent-up  demand  for  goods  un- 
obtainable during  the  war  years, 
there  is  bound  to  be  more  adver- 
tising and  radio  is  bound  to  get  its 
share  of  the  increase.  That  is  the 
way  the  thinking  generally  runs. 

Tempering  this  cheery  view  were 
several  statements  pointing  out 
that  1946  v/ill  bring  increased  com- 
petition from  printed  media  which 
expect  to  have  ample  paper  in  the 
coming  year  to  take  care  of  all  the 
advertising  they  can  secure  and 
who,  after  three  years  of  turning 
down  business,  are  going  to  be  out 
full  force  for  all  the  lineage  they 
can  sign  up.  But  the  consensus  in 
New  York  was  that  even  this  in- 
creased competition  will  do  no  more 
than  level  off  slightly  the  upward 
curve  of  time  sales. 

More  Money  Available 

"The  coming  year  will  bring  bet- 
ter business  for  advertisers  and  as 
a  direct  result  better  business  in 
radio,"  maintained  Bob  Buckley, 
assistant  to  Mix  Dancer,  of  Dancer, 
Fitzgerald  &  Sample.  "More  money 
to  spend  on  advertising  seems  to  be 
the  outlook  for  next  year.  Our  ac- 
counts will  be  using  more  and  more 
spot  campaigns  and  network 
shows." 

Radio  will  have  a  bigger  and 
better  year  in  1946  because  so  many 

December  31,  1945    •    Page  15 


advertisers  are  still  waiting  to  buy 
available  time.  Radio  time  has 
been  tight  during  1945  but  the 
moment  any  time  opens  up  it  will 
be  grabbed  up  by  those  advertisers 
who  have  been  waiting  patiently  to 
use  the  medium,  said  Betty  Bruns, 
timebuyer  of  Ted  Bates.  She 
pointed  out  that  advertisers  who 
have  been  using  radio,  such  as  Col- 
gate-Palmolive-Peet,  were  still  in- 
terested in  buying  more  time  in  the 
coming  year.  Same  firm  is  bringing 
out  a  new  product,  Veto,  a  deodo- 
rant, and  is  planning  to  use  a 
national  spot  campaign. 

Carlos  Franco,  station  relations 
manager  of  Young  &  Rubicam,  said 
1946  "should  bring  about  a  deter- 
mination of  FM  as  well  as  tele- 
vision." He  predicted  a  "going  to 
work"  feeling  in  radio  for  1946 
"since  advertising  as  well  as  prod- 
ucts and  services  will  be  in  a  com- 
petitive position." 

"It  is  my  belief,"  he  said,  "that 
AM  broadcasting  as  it  is  at  present 
will  be  the  predominant  force,  and 
we  should  expect  another  success- 
ful radio  year  in  network  as  well  as 
local  advertising." 

Business  is  and  will  continue  to 
be  good,  prophesied  an  official  at 
Donohue  &  Coe.  He  revealed  that 
agency's  MGM  account  was  plan- 
ning to  increase  its  spot  campaign 
in  the  coming  year  just  as  soon  as 
time  was  made  available  on  sta- 
tions. He  also  admitted  that  some 
accounts  that  had  never  used  radio 
before,  such  as  Southland  coffee, 
Atlanta,  were,  for  the  first  time 
currently  planning  radio  spot 
campaigns. 

Newell-Emmett  Co.  looks  for 
"full  reconversion  in  the  immediate 
future,"  according  to  Blayne  R. 
Butcher,  the  agency's  radio  direc- 
tor. He  feels  that  "1946  should  see 
many  clients,  who  have  been  handi- 
capped by  lack  of  materials,  eyeing 
radio  with  an  awakened  interest." 
The  agency  predicts  that  clients 
"will  undoubtedly  scan  radio's  pos- 
sibilities much  more  in  relation  to 
sales  than  during  the  war  years." 

Billings  Up  25% 

Optimistic  outlook  for  1946  was 
expressed  by  Harry  K.  McCann, 
president  of  McCann-Erickson.  "I 
think  1946  will  be  an  excellent 
year,"  he  said.  "The  first  quarter 
may  start  slowly  with  labor  diffi- 
culties and  reconversion  problems, 
but  after  the  first  quarter  I  think 
we'll  get  squared  away  for  an 
excellent  year." 

Mr.  McCann  visualized  1946  as  a 
year  of  his  agency's  continued  use 
of  radio  which,  he  said,  "we  feel 
strongly  is  a  productive  medium." 
Biggest  problem  of  radio  use  now, 
he  said,  was  scarcity  of  available 
time. 

Frank  Headley,  president  of 
Headley-Reed  Co.,  reported  that 
1945  billings  of  his  company  were 
up  25%  over  1944  and  predicted 
that  1946  will  top  this  year  by 
about  20%,  while  1947  will  reach 
still  higher  levels.  His  prediction 
is  based,  he  said,  on  a  year-after- 
year  increase  of  20  to  25%  over 
the  previous  year  and  on  the  fact 

Page  16    •    December  31,  1945 


MORE  CULTURAL  PROGRAMS 

By  HENRY  A.  WALLACE 
Secretary  of  Commerce 

Written  for  Broadcasting 
DURING  the  year  1946,  I  feel  sure,  we  are  going  to  see  develop- 
ments in  radio  broadcasting  that  will  greatly  increase  the  range 
and  quality  of  its  services  to  the  public.  Not  only  will  such  im- 
provements as  frequency  modulation,  television,  and  facsimile 
broadcasting  be  brought  into  wider  use,  but  cultural  and  infor- 
mational programs  will  be  developed  to  cover 
a  greater  diversity  of  subjects  and  appeal  to  a 
wider  audience. 

We  have  only  begun  to  realize  the  immense 
possibilities  of  this  medium  as  a  means  of  bring- 
ing ideas  and  information  to  the  citizens  of  a 
democracy.  The  growing  popularity  of  radio 
forums,  addresses,  and  specialized  informational 
talks  serves  to  emphasize  that  radio  is  no  longer 
thought  of  merely  as  a  device  for  bringing  enter- 
tainment into  the  home — important  as  this  func- 
tion has  been  in  making  life  more  pleasant  and 
raising  the  cultural  level  of  the  nation.  It  is  now 
possible  to  have  open  and  nation-wide  discussion  of  important 
political  and  social  problems  so  that  all  of  our  citizens  may  have 
the  facts  and  arguments  on  all  sides  of  the  dominant  issues 
of  the  day. 

As  a  consequence  of  this  development,  the  radio  broadcasting 
industry  has  taken  on  a  serious  responsibility.  Under  its  control 
is  a  powerful  instrument  that  can,  if  properly  used,  bring  enlight- 
enment to  the  public  or,  if  improperly  used,  become  the  voice  of 
special  interests.  I  urge  the  American  broadcaster  to  remember 
this  responsibility  and  to  make  the  most  of  his  opportunity  to 
bring  ideas  and  information  to  all  our  citizens  so  that  our  de- 
mocracy can  function  as  it  should  in  the  atmosphere  of  free  and 
open  discussion.  If  the  full  potentialities  of  the  radio  are  realized, 
we  can  demonstrate  that  science  and  technology  can  aid  us,  and 
not  defeat  us  in  our  effort  to  maintain  sound  government  and  a 
sound  society  in  this  complex  century. 


Wallace 


that  advertisers  will  go  all  out  to 
recapture  the  public  market  after 
years  of  devoting  themselves  to  war 
products.  Orders  already  on  hand 
indicate  that  this  trend  has  com- 
menced in  1945  and  it  should  be 
accentuated  in  1946. 

William  K.  Dorman,  radio  man- 
ager of  John  H.  Perry  Assoc.,  re- 
ported 1945  business  nearly  50% 
higher  than  in  1944  and  said  that 
the  outlook  is  even  better  for  1946. 


New  merchandise  on  the  market, 
plus  people  who  have  not  been  able 
to  buy  many  needed  things,  should 
equal  a  great  year  for  advertising 
and  for  radio,  he  believes. 

William  Esty  &  Co.  expects  re- 
conversion, from  the  advertising 
point  of  view,  to  be  relatively  pain- 
less in  1946.  The  agency  will  retain 
its  present  air  shows  through  the 
year  and  will  add  several  spot  cam- 


paigns. "We're  pretty  happy  about 
1946,"  said  a  spokesman. 

Less  optimistic,  Jones  Scovern  of 
Free  &  Peters  predicted  that  time 
salesmen  will  have  to  hustle  hard 
next  year  to  equal  this  year's 
volume  of  business  and  that  they 
can  consider  themselves  lucky  if 
the  1946  total  does  not  fall  behind 
that  of  1945,  let  alone  duplicate 
the  25%  increase  experienced  this 
year  over  1944.  Availabilities  are 
still  tight,  he  said,  and  with  space 
available  once  more  advertisers  and 
agencies  will  not  be  inclined  to 
fight  for  spots  as  they  have  during 
the  war  period.  However,  he  thinks 
that  1946  will  still  be  a  very  good 
year  for  spot  provided  the  station 
representatives  are  willing  to  get 
out  and  sell  in  a  way  that  was  un- 
necessary during  the  last  few  years. 

Overall,  1945  was  "much  better" 
than  1944  and  1946  apparently  will 
be  better  than  this  year,  according 
to  Paul  Senft  of  George  P.  Holling- 
bery  Co.  Spot  business  for  some 
of  the  larger  stations  fell  off  during 
the  last  few  months,  he  said,  but 
only  because  of  an  increase  in  local 
business  that  left  these  stations 
with  no  time  open.  With  radio  sets, 
refrigerators  and  other  electrical 
equipment  returning  to  dealers' 
shelves,  and  with  automobiles  again 
on  the  market,  to  mention  only  a 
few  products  which  have  not  been 
available  for  some  years,  he  pre- 
dicted a  general  increase  for  spot, 
despite  renewed  competition  of 
printed  media. 


CHICAGO 


Drawn  for  BROADCASTING  by  Sid 

"I  understand  Benrus  is  looking  for  talent!" 


By  FRED  SAMPLE 
WITH  THE  biggest  spot  and  na- 
tional business  in  their  history, 
Chicago  radio  stations,  agencies 
and  representatives  predict  even  a 
bigger  and  more  prosperous  1946. 

Despite  the  severe  loss  of  pres- 
tige as  many  outstanding  pro- 
grams and  talent  shifted  to  New 
York  and  Hollywood  in  the  last 
year,  Chicago  will  continue  to  be 
the  hub  for  radio  advertising  in  the 
Midwest  because  most  of  the  man- 
agement and  production  headquar- 
ters of  clients  are  located  there. 
Talent  and  production  costs,  too, 
are  lower  in  Chicago  than  either 
New  York  or  Hollywood. 

Generally  agency  and  station 
executives  were  most  optimistic 
about  1946.  While  they  admit  that 
virtually  all  the  choice  time  seg- 
ments were  taken  in  1945  and  will 
continue  sold  throughout  1946, 
agencies,  working  with  station  pro- 
gram departments,  are  developing 
new  types  of  ear-catching  pro- 
grams in  the  heretofore  less  valua- 
ble periods. 

Dearth  of  Time 

About  the  only  thing  that  will 
prevent  Chicago  radio  from  enjoy- 
ing a  far  better  year  in  1946  than 
1945  will  be  a  dearth  of  time.  Near- 
ly every  agency  timebuyer  had  the 
same  story — "We  have  the  money, 
our  clients  want  to  go  on  the  air; 

(Continued  on  page  59) 

BROADCASTING    •  Telecasting 


Number  of  Stations  May  Double  in  1946 


2,000  Before  End 
Of  Year  Seen 
By  FCC 

By  JACK  LEVY 

THE  YEAR  1946  may  well  see  the 
largest  expansion  yet  recorded  in 
the  history  of  radio. 

The  aggregate  number  of  broad- 
cast stations  in  the  various  cate- 
gories, including  standard,  FM  and 
television,  can  be  expected  to 
double  during  the  year.  That  means 
there  will  be  around  2,000  stations 
operating  before  1946  comes  to  a 
close. 

Television  will  be  firmly  estab- 
lished during  1946  on  a  commercial 
basis.  Network  operations  on  a 
limited  scale  should  get  under  way 
by  summer.  It  is  possible  that  50 
television  stations  will  be  on  the 
air  or  nearing  completion  as  the 
year  ends. 

FM  Real  Challenge 

FM  will  become  a  real  challenge 
to  AM  in  1946  in  the  field  of  sound 
broadcasting.  At  least  500  FM  sta- 
tions should  be  completed  or  under 
construction  during  the  year. 

The  number  of  standard  stations 
should  approach  the  1,200  mark  by 
the  end  of  1946.  Final  action  on 
about  250  competitive  applications 
scheduled  for  hearing  during  the 
first  quarter,  involving  new  sta- 
tions and  changes  in  facilities,  can 
be  expected  by  the  year's  end. 

The  foregoing  represents  the 
outstanding  broadcast  develop- 
ments foreseen  for  1946  by  FCC 
authorities  in  the  light  of  applica- 
tions received,  preliminary  actions 
taken,  grants  issued,  proceedings 
scheduled,  and  plans  projected. 
They  represent  minimum  indica- 
tions of  things  to  come.  A  substan- 
tially larger  expansion  is  quite 
possible. 

There  is  one  controlling  factor 
in  1946  expansion:  the  ability  of 
manufacturers  of  broadcasting  and 
receiving  equipment  to  get  their 
products  into  the  hands  of  stations 
and  listeners.  A  recent  FCC  sur- 
vey [Broadcasting,  Dec.  17], 
showed  that  the  majority  of  man- 
ufacturers will  not  promise  delivery 
on  new  orders  for  FM  transmitters 
until  the  latter  half  of  the  year  and 
that  the  higher  power  units  will 
not  be  generally  available  until 
1947. 

Difficulties  are  also  being  encoun- 
tered in  production  of  FM  receiv- 
ers but  there  are  indications  that 
a  few  large  companies,  at  least, 

j  will  have  models  ready  for  delivery 
by  Spring.  The  availability  of  com- 

'  bination  sets  will  determine  just 
how  soon  existing  FM  broadcasters 
abandon  the  old  band  entirely. 

In  television,  the  equipment  fac- 
tor will  likely  be  more  controlling 
in  the  establishment  of  stations 
than  in  the  case  of  FM.  It  was  in- 
Heated  during  the  hearings  last 


RADIO— A  DOMINANT  FORCE 

By  JUDGE  JUSTIN  MILLER 
President,  NAB 

Written  for  Broadcasting 
BROADCASTERS  look  forward  to  the  new  year  fortified  both  by 
improved  technology  developed  in  the  stress  of  military  crisis  and 
by  new  methods  of  bringing  culture  and  entertainment  to  the 
American  audience — an  audience  that  has  enjoyed  the  finest  broad- 
casting in  the  world. 

FM,  television,  facsimile  and  other  develop- 
ments are  emerging  from  the  laboratory  into  the 
field  of  commercial  broadcasting.  Again  America 
is  taking  the  lead  in  introducing  these  newest 
products  of  the  scientist's  genius. 

Those   in   whom   rests  the  responsibility  of 
maintaining  this  free  radio  system  look  back  to 
the  trying  war  months  with  pride  as  they  recall 
the  performances  of  American  radio  in  time  of 
crisis.  They  are  pleased  that  all  elements  in  the 
national  life  have  recognized  radio's  efforts  to 
fulfill  its  obligation. 
The  NAB  enters  the  new  year  with  the  strongest  organization 
in  its  history.  All  departments  have  been  or  are  being  re-equipped 
to  meet  the  growing  needs  of  an  expanding  industry;  new  depart- 
ments are  being  added  as  the  need  arises. 

All  progress  brings  problems — difficult  problems  for  which 
frequently  no  precedents  exist.  NAB  is  preparing  to  anticipate 
and  to  meet  these  situations  as  they  develop.  Broadcasters  again 
pledge  their  time,  their  energies  and  their  hearts  to  the  people  of 
the  United  States,  a  nation  which  has  come  to  depend  upon  Amer- 
ican radio  as  the  dominant  force  in  preserving  its  democratic  way 
of  life. 


Judge  Miller 


October  on  rules  and  regulations 
and  standards  for  television  that 
equipment  would  not  be  available 
for  a  year  [Broadcasting,  Oct.  15]. 

The  coming  of  1946  was  preceded 
by  major  preparations  for  pro- 
jected expansion.  Since  V-J  Day, 
the  Commission  issued  its  Rules 
and  Regulations  and  Standards  of 
Good  Engineering  Practice  for 
both  FM  and  television.  Only  the 


revised  Rules  and  Standards  for 
noncommercial  FM  remain  to  be 
formulated.  As  there  are  but  20 
channels  allocated  for  a  nationwide 
educational  FM  network,  different 
standards  will  be  required.  These 
will  be  issued  within  a  few  months. 

No  one  can  predict,  however, 
when  the  standards  will  be  pre- 
sented for  color  and  high  definition 
black-and-white  television   in  the 


Radio  Highlights,  Headlines  :  1945 

(Major  Events  of  Year  as  Chronicled  in  Broadcasting) 

(See  issues  of  Broadcasting  nearest  each  date  given  for  full  details) 


Jan.  1 — Radio  enters  its  25th  anni- 
versary year  with  many  events 
scheduled  to  commemorate  art's 
accomplishments. 

Jan.  1 — Maj.  Glenn  Miller,  orches- 
tra leader  and  radio  personality, 
presumed  lost  in  Europe  after 
having  boarded  plane  in  London 
Dec.  15  to  precede  orchestra  to 
France  to  play  for  American  troops. 
Subsequently  reported  missing. 
Jan.  3 — House  Select  Committee  to 
Investigate  FCC  ends  hectic  two- 
year  life  with  clear  bill  of  health 
to  Commission,  but  with  recom- 
mendations for  sweeping  revision 
of  Communications  Act. 
Jan.  5 — NAB  1945  convention  ten- 
tatively scheduled  for  first  week  in 
May  cancelled  by  war  edict  against 
large  group  meetings. 
Jan.  5 — Hugh  M.  Feltis,  who  spark- 
ed drive  for  standard  audience 
measurement  plan  for  radio,  named 
president  of  newly-created  Broad- 


cast Measurement  Bureau  Inc. 
Jan.  8 — Radio  during  1944  con- 
tributed upwards  of  $66,000,000  of 
time  and  talent  to  war  effort 
through  OWI  Radio  Bureau  alloca- 
tion plan,  according  to  George  P. 
Ludlam,  chief,  Radio  Bureau. 
Jan.  13 — Gross  time  sales*  of  Blue 
Network  (ABC)  during  1944 
totaled  $41,356,129,  representing 
increase  of  66.3%  over  1943  gross 
of  nearly  $25,000,000. 
Jan.  15 — Paul  A.  Porter,  publicity 
director  of  Democratic  National 
Committee  during  President  Roose- 
velt's fourth-term  campaign,  con- 
firmed as  new  chairman  of  FCC, 
succeeding  James  Lawrence  Fly, 
who  resigned  to  practice  law. 
Jan.  16 — FCC  announces  spectrum- 
wide  allocations  above  25  mc  to 
provide  vast  space  for  development 
of  new  services  following  war.  Pro- 
posal would  move  FM  from  50  mc 
area  to  84-102  mc,  but  with  90 
(Continued  on  page  5 A) 


ROADCASTING    •  Telecasting 


upper  frequency  range  between  480 
mc  and  920  mc.  This  development, 
it  appears,  is  definitely  in  the  ex- 
perimental stage  and  must  await 
further  proof  of  practicability. 

Despite  a  big  dent  in  its  case 
load,  the  Commission  still  had  ap- 
proximately 1,000  applications  still 
to  be  acted  upon  as  the  year  ended, 
new  applications  having  been  filed 
almost  daily  during  the  closing 
months  of  1945.  A  good  portion  of 
these  will  be  granted  during  the 
first  few  months  of  1946  while 
others,  especially  television  cases, 
will  be  designated  for  hearing. 

Aside  from  expansion  in  broad- 
cast services,  there  are  a  number 
of  major  developments  in  the  offing 
for  1946  of  vital  interest  to  broad- 
casters. Most  significant  are  (1) 
the  forthcoming  North  American 
nations  broadcast  engineers'  con- 
ference to  consider  revision  of  the 
Havana  Treaty;  (2)  possible  exten- 
sion of  the  North  American  Re- 
gional Broadcasting  Agreement 
(NARBA)  for  two  years  during 
which  time  extensive  preparatory 
work  will  be  in  progress  looking 
toward  formulation  of  a  new 
treaty  which  may  well  include  tele- 
vision and  FM;  (3)  decision  on  the 
issues  to  be  presented  at  the  clear 
channel  hearings  beginning  Jan. 
14;  (4)  clarification  of  the  status 
of  the    540  kc  frequency. 

World  Conference 

During  1946  there  will  also  be 
a  world  telecommunications  confer- 
ence which  will  undoubtedly  have  a 
bearing  upon  each  of  the  broadcast 
services,  particularly  international 
broadcasting. 

The  coming  year  should  see  a 
clarification  by  the  FCC  of  its  po- 
sition with  respect  to  renewal  of 
licenses,  since  there  are  at  present 
several  hundred  expired  licenses 
on  temporary  extension.  While  in- 
sufficiency of  personnel  to  pass  on 
renewal  applications  has  been  given 
as  the  ostensible  basis  for  issuing 
the  temporary  continuances,  it  is 
no  secret  that  the  Commission  has 
kept  an  eye  on  programming. 

The  year  finds  FM  starting  off 
as  a  brand  new  service,  with  actual 
operation  in  its  changed  spectrum 
location  to  bring  out  whatever  im- 
perfections exist.  While  the  engi- 
neering standards  formulated  for 
the  service  are  accepted  it  is  pos- 
sible that  adjustments  in  the  stand- 
ards may  be  required.  This,  how- 
ever, is  a  continuing  problem,  not 
only  with  respect  to  FM  but  to 
other  radio  services  as  well. 

Lastly,  the  status  of  the  FCC 
itself  may  undergo  some  change  as 
the  result  of  passage  by  Congress 
recently  [Broadcasting,  Dec.  17] 
of  a  measure  giving  the  President 
broad  powers  to  reshuffle  govern- 
ment agencies.  Separate  legisla- 
tion would  be  required  under  the 
bill  to  reorganize  the  Commission 
and  should  the  Chief  Executive 
make  such  a  recommendation  ex- 
tensive hearings  will  be  required. 

December  31,  1945    •    Page  17 


Petrillo  Problem  Ready  for  Showdown 


NAB  Girds  for  Fight  as  Situation 
Becomes  Industry-Wide 


BROADCASTERS  last  week 
considered  AFM  President 
James  Caesar  Petrillo's 
latest  edicts  as  putting  the 
music  problem  on  an  industry- 
wide basis,  not  for  any  single  ele- 
ment alone,  with  radio's  position 
due  to  be  formulated  by  the  NAB 
Board  of  Directors  in  their  meet- 
ing- in  Los  Angeles  this  week  [see 
story  this  page]. 

Although  NAB  President  Justin 
Miller  has  been  treading  water  un- 
til he  can  meet  with  Mr.  Petrillo, 
the  course  of  events  of  the  past 
week  appeared  to  make  it  essential 

(Other  Petrillo  stories  on  pages 
(   38,  61,  65,  69.)  

for  the  industry  to  state  its  posi- 
tion. Industry  eyes  also  turned 
toward  Congress  and  particularly 
the  Lea  bill  (HR  4737)  for  pos- 
1  sible  relief,  but  a  strong  segment 
feels  it  is  time  for  a  showdown  even 
at  the  risk  of  a  musicians'  strike. 
Record  Fill-ins 
ji  In  event  of  a  strike,  it  was  con- 
sidered probable  that  networks  and 
stations  alike  would  fill  in  with 
transcriptions  and  recordings,  as 
well  as  a  cappella  choirs  and  pos- 
sibly pickups  of  non-union  musical 
groups.  Possibility  of  formation  of 
a  new  musicians'  union  within  the 
CIO— AFM  is  affiliated  with  AFL 
— was  not  overlooked  since  over- 
tures toward  that  end  have  been 
made  in  the  past. 

An  AFM  strike  would  mean  that 
the  major  networks  would  have  to 
abandon,  at  least  temporarily,  their 
policy  against  use  of  recorded  pro- 
grams on  network  time.  This  rule 
was  waived  during  the  war  in  cases 
of  important  news  reports  that  could 
not  be  handled  by  regular  pickups. 
ABC  and  Mutual  long  ago  relaxed 
their  bans  on  recorded  broadcasts. 
Second  Demand  Unnoticed 

Cause  of  the  latest  flareup  in 
the  music  situation  was  Mr.  Pe- 
trillo's demands  [Broadcasting, 
Dec.  24]  that  the  networks  after 
Dec.  31  broadcast  no  more  musical 
programs  from  abroad  (except 
from  Canada)  and  that  they  "do 
something"  about  the  fact  that  only 
275  network  affiliates  employ  staff 
musicians  while  411  do  not.  He 
wants  every  network  affiliate  to  em- 
ploy musicians. 

While  the  ban  on  broadcasts  from 
overseas  was  front-page  material 
for  newspapers,  the  more  important 
demand — employment  of  musicians 
by  affiliates — went  practically  un- 
noticed. Mr.  Petrillo  advised  the 
presidents  of  the  major  networks 
he  would  be  "happy"  to  call  a  meet- 
ing of  network  representatives  to 
discuss  the  problem.  In  the  mean- 
time he  suggested  that  they  "co- 
operate by  advising  these  stations 
that  something  must  be  done  to 
remedy  this  situation,"  thereby  re- 
newing his  oft-repeated  implied 
i  threat  of  punitive  action  against 
the  networks  through  "secondary 
;  i  boycotts." 


Press  association  reports  said  the 
Petrillo  letter  on  overseas  programs 
was  sent  to  NAB.  Actually,  the  let- 
ter went  to  the  heads  of  the  four 
major  networks. 

At  the  NAB  board  meeting,  Pres- 
ident Miller  will  be  prepared  to 
present  a  detailed  report  on  de- 
velopments in  the  music  situation 
since  he  took  office  Oct.  1.  Just 
when  he  will  meet  with  AFM  Pres- 
ident Petrillo  remains  uncertain, 
but  it  appeared  last  week  the  con- 
ference would  be  delayed  by  Mr. 
Miller's  attendance  at  NAB  district 
meetings. 

As  a  direct  result  of  the  Petrillo 
order,  negotiations  between  Amer- 
ican and  Italian  networks  were  re- 
ported being  shelved  temporarily. 
Parleys  had  been  arranged  for  the 
promotion  and  exchange  of  pro- 
grams between  American  and 
Italian  networks,  by  Dario  Soria, 
American  representative  for  the 
two  Italian  networks,  Radio  Ital- 
iana  and  Radio  Audizoni  Italia.  Mr. 
Soria  has  just  returned  from  a 


New  Employe-Employer 
Group  Works  With 
Miller  on  Plans 

TWO-PLY  order  of  James  C. 
Petrillo,  AFM  president,  banning 
foreign  musical  pickups  and  de- 
manding musicians  at  all  network 
affiliates,  dominates  the  agenda  of 
the  NAB  Board  of  Directors,  meet- 
ing Jan.  3-4  at  the  Roosevelt  Hotel, 
Hollywood. 

Sudden  outburst  from  Petrillo 
will  be  discussed  at  length  by  the 
board  but  will  not  push  aside  the 
heavy  agenda  covering  current 
NAB  operations  and  plans  for 
heavy  expansion  of  association  ac- 
tivities [Broadcasting,  Dec.  24]. 

,   Left  Thursday 

Headquarters  contingent  of  NAB 
left  Washington  Thursday  for  the 
West  Coast,  planning  a  stopover 
at  Chicago  for  the  Friday  meeting 
of  FM  Executive  Committee  at  the 
Palmer  House.  In  the  party  were 
Justin  Miller,  NAB  president,  and 
C.  E.  Arney  Jr.,  secretary-treas- 
urer. Edward  M.  Kirby,  public  re- 
lations counsel,  leaves  Washington 
Jan.  1  by  plane. 

In  reporting  to  the  board  on  the 
music  employment  situation,  Presi- 
dent Miller  is  working  with  the 
guidance  of  the  Employe-Employer 
Relations  Committee,  an  industry- 
wide advisory  group  named  in  Nov- 
ember to  represent  all  broadcasting- 


two  month  trip  to  Italy. 

Mr.  Soria,  who  also  is  in  the  CBS 
production  department,  returned 
with  a  number  of  sample  recordings 
prepared  by  RAI  for  use  on  sta- 
tions here.  In  exchange  he  planned 
to  send  sustaining  and  commercial 
programs  to  the  Italian  networks. 

BBC  Officials  in  Washington 

Meanwhile,  it  was  learned  that 
BBC  officials  had  gone  to  Washing- 
ton to  ask  the  State  Dept.  to  inter- 
cede in  the  ban  on  broadcasts  from 
overseas.  The  edict  affects  many 
shows,  most  prominent  of  which 
are  Atlantic  Spotlight  on  NBC,  Sat- 
urdays 12:30-1  p.m.,  and  Trans- 
atlantic Call  on  CBS,  Sundays 
1  p.m. 

The  State  Dept.  was  reported 
worried  over  possible  detrimental 
effects  of  the  Petrillo  ukase  on  U.  S. 
efforts  to  establish  better  relations 
with  foreign  powers.  One  diplo- 
matic source  thought  the  ban  might 
cause  trouble  for  a  special  mission 
leaving  this  week  to  set  up  a  me- 


interests.  The  board  will  go  over 
plans  for  the  new  NAB  Employe- 
Employer  Relations  Dept.,  already 
embarked  on  fact-finding  functions. 
The  department  was  authorized  by 
the  board  early  in  1945,  with  a  $60,- 
000  budget  approved.  President 
Miller  and  Executive  Vice  Presi- 
dent A.  D.  Willard  Jr.,  are  combing 
the  field  for  a  top-notch  labor  re- 


HEAVY  lineup  of  business  for 
NAB  board  meeting  became  a  lot 
heavier  last  week  as  impact  of 
Petrillo  edicts  became  clear.  Music 
now  is  No.  1  problem  facing  board. 
NAB  President  Justin  Miller,  op- 
erating without  benefit  of  board 
policy  or  directive,  will  tell  what 
he  has  done  to  date  and  ask  board 
counsel  on  the  situation.  Top  man 
to  head  new  employe-employer  re- 
lations department  is  sought. 


lations  specialist  to  head  the  de- 
partment. An  appointment  is  ex- 
pected in  the  near  future. 

Key  to  NAB's  handling  of  the 
music  situation  has  been  the  main- 
tenance of  a  united  front.  The  board 
will  review  the  entire  labor  rela- 
tions situation  and  go  into  steps 
taken  since  Petrillo  handed  down 
the  recent  edict. 

Following  the  board  meeting, 
Messrs.  Miller,  Arney  and  Kirby 
will  attend  the  first  of  a  series  of 


POSSIBILITY  of  showdown  in 
music  situation  developed  last  week, 
with  networks  and  stations  looking 
into  steps  necessary  in  case  a  strike 
should  eventuate.  Negotiations 
with  foreign  groups  for  musical 
programs  were  shelved  and  State 
Dept.  feared  music  czar's  orders 
would  interfere  with  diplomatic 
dickerings.  NAB  President  Justin 
Miller  would  like  to  meet  with  Pe- 
trillo but  has  no  indication  if  or 
when  it  can  be  arranged. 


dium  wave  transmitter  for  the 
U.  S.  in  Frankfurt,  and  that  it 
might  also  bring  trouble  for  the 
Office  of  International  Information 
and  Cultural  Affairs  by  causing  for- 
eign nations  to  retaliate  by  banning 
American  broadcasts. 

Mark  Woods,  president  of  ABC, 
which  he  said  would  not  be  affected 
immediately,  asserted  he  had  writ- 
ten Mr.  Petrillo  that  ABC  will 
"continue  in  the  future  to  broad- 
Cast  a  number  of  foreign  programs, 
particularly  those  necessary  to 
promote  harmony  with  our  former 
Allies."  Where  these  are  musical 
programs,  he  said,  ABC  hopes  to  get 
AFM  permission  to  broadcast  them. 


NAB  district  meetings,  the  16th 
District  to  be  held  Jan.  7-8  at  the 
Roosevelt  In  Hollywood.  They  will 
be  joined  by  Frank  E.  Pellegrin, 
director  of  broadcast  advertising. 

District  meetings  will  be  given 
complete  reports  of  the  board  meet- 
ing, along  with  detailed  plans  for 
association  operation  during  the 
year.  President  Miller  will  go  on  to 
San  Francisco  for  the  15th  Dis- 
trict meeting  Jan.  10-11  at  the 
Fairmont  Hotel,  San  Francisco,  ac- 
companied by  the  three  others  from 
headquarters. 

On  to  West 

Mr.  Kirby  will  return  to  Wash-1 
mgton  after  the  San  Francisco| 
meeting,  the  other  three  continuing 
to  Seattle  for  the  17th  District! 
meeting  Jan.  14-15  at  the  Hotel 
Olympic,  Seattle.  They  will  return^ 
to  Washington  during  a  10-day  gap 
in  the  schedule,  when  Mr.  Willard! 
will  join  Messrs.  Miller  and  Pel- 
legrin for  the  swing  through  mid- 
western  and  mountain  states. 

Mr.  Pellegrin  will  hold  two  ses- 
sions at  each  of  the  district  meet- 
ings— sales  managers  and  small 
market  stations.  He  is  slated  to 
make  the  entire  circuit  of  district  j] 
gatherings. 

Sa'es  managers  will  discuss  the 
proposed  standard  rate  card  for- 
mats, approved  recently  by  the 
Sales  Managers  Executive  Commit- 
tee. Five  suggested  forms  suitable 
to  timebuyers  are  to  be  reviewed. 
(Continued  on  page  53) 


AFM  Demands  on  Agenda  for  NAB 


Page  18    •    December  31,  1945 


BROADCASTING    •  Telecastin{ 


Faultfinder 


When  scientists  want  to  check  the  interior  structure 
of  metals  they  use  an  X-ray  camera. 

You'd  think  they'd  be  as  big  as  atom  smashers.  But 
they're  not.  They're  tiny,  as  you  can  see. 

To  do  a  big  job  right  on  a  big  thing  .  .  .  size  is  not 
always  the  answer.  The  war  proved  otherwise. 

And  to  get  big  audiences  at  a  low  cost  in  radio,  you 
need  not  necessarily  call  on  the  big  and  glamorous 
station-call  letters. 

BROADCASTING    •  Telecasting 


W-I-T-H,  the  successful  independent  in  Baltimore, 
is  authority  for  that. 

In  this  five-station  town  it's  the  little  fellow  .  .  . 
W-I-T-H  .  .  .  that  delivers  the  greatest  number  of 
listeners  for  the  lowest-cost-per-dollar-spent. 


WITH 


Baltimore,  Md. 

Tom  Tinsley,  President    •    Represented  Nationally  by  Headley-Reed 
December  31,  1945    •    Page  19 


Sarnoff  Foresees 
'Radio  Sight'  Era 

RCA  Head  Says  War  Gave 
Progress   10- Year  Boost 

BRIG.  GEN.  David  Sarnoff,  presi- 
dent of  RCA,  looked  into  the  future 
last  week,  saw  rosy  electronic 
visions  of  radar  and  television  de- 
velopments  in 
1946  which  will 
begin  "the  era  of 
radio  sight." 

The  feverish 
scientific    p  r  o  g- 
ress  in  the  war 
ears,  said  RCA's 
president  in  a 
yearend  report, 
has  "given  long- 
Gen.  Sarnoff     range  radio  vision 
to  mankind."  The 
same  scientific  energy,  applied  in 
peace,  may  well  provide  mankind 
with  rewards  "much  richer  and  far 
more  productive"  than  "conquest 
of  people  (or)  lust  for  territorial 
expansion"  provide. 

War-busy  scientists  revolution- 
ized every  phase  of  radio.  "In  1946 
that  scientific  revolution  will  be- 
come continually  more  apparent  to 
the  public  as  secret  weapons  are 
freed  for  application  to  everyday 
use,"  Gen.  Sarnoff  said.  "Instru- 
ments and  services  which  in  the 
normal  course  of  events  might  not 
have  appeared  until  1960  should 
therefore  be  in  use  before  1950." 
TV  Activity 

Television,  he  pointed  out,  has 
been  made  practical  for  the  home. 
By  the  end  of  1947,  he  predicted, 
after  equipment  production  is  in 
gear,  "considerable  activity  in  tele- 
vision broadcasting  may  be  ex- 
pected." 

Refinements  in  electron  tubes,  of 
which  RCA  alone  has  developed 
more  than  150  new  types,  open  the 
door  to  radio  vistas  undreamed-of 
a  few  years  ago. 

"The  electron  tube,  which  ex- 
tended man's  range  of  hearing 
around  the  world,  now  enables  him 
to  see  distant  events  and  people  far 
beyond  the  range  of  the  human 
eye,"  Gen.  Sarnoff  said. 

Radar,  the  mystery  miracle  of 
war,  will  lend  its  ghostly,  yet  help- 
ful hand  to  peacetime  air  and  sea- 
men, introducing  new  safety  fac- 
tors into  navigation  through 
weather  conditions  once  thought 
perilous,  he  said. 

In  the  welter  of  scientific 
research,  Gen.  Sarnoff  sees  a 
chance  for  untroubled  peace,  a 
hope  for  fruitful  survival.  "Today 
American  ingenuity  is  at  the  fore- 
front. Here  is  the  great  oppor- 
tunity for  youth.  Encouraged  to 
pioneer  in  research  and  to  follow 
science  as  a  career,  it  will  furnish 
the  leadership  to  make  this  coun- 
try unsurpassed  in  every  realm  of 
science  .  .  .  Our  national  security, 
our  progress  in  peace  and  our  future 
as  a  nation  depend  upon  science, 
which  has  lifted  war  and  peace 
into  a  new  dimension  by  the  an- 
nihilation of  Time  and  Space." 


CBS  STRENGTHENS  PROGRAMS 

Taylor,  Murrow,  New  Vice  Presidents,  Plan 
 Long  -  Range  Schedules  


Woods  Pays  Honor 
To  Net  Advertisers 


f  ABC,  said  in 

1 

Mr.  Woods 


Mr.  Murrow 
WITH  ELECTION  of  Edward  R. 
Murrow  as  vice  president  in  charge 
of  public  affairs  and  Davidson  Tay- 
lor as  vice  president  in  charge  of 
all  programs  other  than  public  af- 
fairs [Broadcasting,  Dec.  24], 
CBS  has  begun  long-range  plan- 
ning to  augment  its  program  struc- 
ture. 

Mr.  Taylor  last  week  announced 
formation  of  a  new  production  unit 
to  give  special  attention  to  comedy 
programs.  Irving  Mansfield,  for 
four  years  producer  of  the  Fred 
Allen  Show,  joins  the  unit  Jan.  1, 
reporting  to  Mr.  Taylor. 

Mr.  Murrow,  who  served  as  chief 
of  CBS  European  operations  for 
eight  years,  returns  to  London  in 
February  for  about  three  weeks  to 
wind  up  his  affairs  there,  before 
settling  down  in  his  new  executive 
post.  Upon  his  return  to  the  U.  S. 
he  will  supervise  all  news,  special 
events,  educational  and  kindred 
broadcasts. 

One  of  Columbia's  top  commen- 
tators for  several  years,  Mr.  Mur- 
row will  relinquish  all  newscasts 
except  his  Sunday  afternoon  com- 
mentaries for  American  Oil  Co., 
Baltimore,  which  he  continues  until 
the  contract  expires  Aug.  11,  1946. 
Account  is  handled  by  Joseph  Katz 
Co.,  Baltimore. 

Mr.  Murrow  joined  CBS  in  1935 

Fleetwood  90% 

PHILIP  MORRIS  &  Co.,  New 
York  (Fleetwood  cigarettes),  Dec. 
31  starts  30  programs  weekly  on 
five  New  York  stations  with  a  total 
of  six  and  a  half  hours  time  on 
each  station  weekly.  Stations  carry- 
ing 15-minute  and  half-hour  pro- 
grams include:  WEAF,  11  pro- 
grams; WJZ,  five  programs; 
WABC,  three  programs;  WNEW, 
five  programs;  WOV,  six  programs. 
Contracts  are  for  13  weeks.  Ninety 
percent  of  the  advertising  budget 
is  being  used  for  radio.  Agency  is 
Cecil  &  Presbrey,  New  York. 


Mr.  Taylor 

as  director  of  talks  and  education 
after  serving  as  assistant  director 
of  the  Institute  of  International 
Education.  Since  1937  he  had  been 
European  director  of  CBS,  head- 
quartering in  London. 

Mr.  Taylor  returns  to  the  net- 
work after  overseas  civilian  serv- 
ice with  the  Information  Control 
Division,  U.  S.  forces.  He  became 
affiliated  with  CBS  in  1933  and 
served  successively  as  announcer, 
director,  producer,  director  of  mu- 
sic and  assistant  director  of  pro- 
grams before  entering  Government 
service  in  1943.  He  formerly  was 
with  WHAS  Louisville. 


"FOR  RADIO,  as  for  the  nation, 
1945  was  a  convulsive  year  of 
tragedy  and  exultation,"  Mark 
Woods,  president  of  ABC,  said  in 
a  yearend  state- 
ment. ABC,  he  as- 
serted, felt  the 
"deepest  gratifi- 
cation" in  "help- 
ing to  bring  the 
country  through 
to  the  end  of  a 
great  conflict:  Di- 
rectly, by  utilizing 
our  facilities  and 
talents  to  spread 
messages  that 
helped  to  curb  inflation,  sell  Vic- 
tory Bonds  and  keep  war  workers 
on  the  job;  indirectly,  by  carrying 
news  back  from  the  battlefields  to 
the  main  streets  of  America." 

Mr.  Woods  gave  special  credit 
to  ABC's  advertisers  whom  he 
characterized  as  "the  life-blood  of 
American  commerce"  for  bringing 
programs  of  "comfort,  enlighten- 
ment and  comedy  to  the  people." 
They  placed  $40,000,000  of  gross 
sales  with  ABC  in  1945. 

For  1946,  ABC  has  great  plans, 
he  said.  ABC  expects  to  expand 
its  operations  in  television,  re- 
search, programs  and  sales. 


Colgate  Campaign 

COLGATE  -  PALMOLIVE  -  PEET 
Co.,  New  York,  has  started  a  test 
campaign  in  southern  markets  for 
new  product  Veto,  a  deodorant. 
Firm  expects  to  start  a  national 
spot  campaign  for  Veto  in  March 
through  Ted  Bates  Inc.,  New  York. 


LaRoche,  Former  ABC  Vice  Chairman, 
Heads  Sherman  K,  Ellis  &  Co.  Board 


CHESTER  J.  LaROCHE,  former 
vice  chairman  of  ABC,  last  week 
became  chairman  of  the  board  of 
Sherman  K.  Ellis  &  Co.,  New  York 
and  Chicago.  On  Jan.  1  the  agen- 
cy's name  will  become  LaRoche 
&  Ellis  Inc. 

Long  prominent  as  an  advertis- 
ing executive,  Mr.  LaRoche  was 
associated  with  Young  &  Rubicam 
for  19  years,  the 
last  six  as  presi- 
dent and  chair- 
man of  the  board. 
One  of  the  found- 
ers of  the  War 
Advertising  Coun- 
cil, he  was  its 
first  chairman 
and  served  in  that 
capacity  two 
years. 
Mr.  LaRoche 
became  one  of  the  principal  stock- 
holders of  ABC  at  its  formation 
and  was  vice  chairman  of  the  net- 
work. 

Change  in  the  Ellis  Agency's 
name  with  the  inclusion  of  Mr. 
LaRoche  as  board  chairman  involves 
no   other  personnel   changes,  Mr. 


LaRoche 


Ellis  reported.  The  agency  will 
continue  operation  of  its  present 
offices  at  247  Park  Avenue,  New 
York,  and  141  West  Washington 
Boulevard,  Chicago. 

In  assuming  his  new  duties,  Mr. 
LaRoche  said  the  agency's  plans 
for  future  operations  contemplate 
two  objectives:  (1)  To  find  new 
ways  to  lower  the  cost  of  selling 
goods,  and  (2)  to  explain  business' 
right  to  sell  goods  at  a  profit. 

"Business  leadership  in  the  fu- 
ture will  depend  largely  on  the 
skill  and  ingenuity  exercised  by  in- 
dividual companies  to  operate  prof- 
itably," said  Mr.  LaRoche,  "plus 
their  ability  to  show  a  good  citi- 
zen's concern  with  community  and 
national  problems  .  .  .  There  is  no 
conflict  between  good  business  and 
good  citizenship." 

"Business,"  he  said,  "has  in  its 
advertising  a  force  of  great  social 
as  well  as  economic  importance. 
The  possession  of  this  power  brings 
with  it  the  responsibility  to  use  it 
wisely.  The  advertising  agency  has 
an  unparalleled  opportunity  to 
help  business  management  fulfill 
this  responsibility." 


Page  20    •    December  31,  1945 


BROADCASTING    •  Telecasting 


The  Oklahoma  Publishing  Company  Announces 
the  Appointment  of 

CAPTAIN  P.  A.  SUGG,  USNR 
MANAGER  OF  STATION  WHY 

Effective  January  1 ,  1 946 


r 

V^APTAIN  P.  A.  SUGG 
comes  to  WKY  directly  from  the  U.  S.  Navy  where,  since  1940, 
he  was  engaged  in  radar  and  electronic  development  and  in 
the  establishment  and  operation  of  the  Navy's  gigantic  elec- 
tronic training  program. 

At  the  outbreak  of  the  war  he  was  assigned  to  the  staff  of 
Admiral  Chester  W.  Nimitz,  Commander-in-Chief  of  the  Pacific 
Fleet,  and  thereafter  played  a  major  role  not  only  in  the 
development  of  radar  itself  but  in  the  establishment  of  methods 
and  schools  for  the  training  of  thousands  of  men  in  its 
operation  and  maintenance.  At  war's  end  he  was  Commander 
of  the  Navy's  only  school  in  this  country  for  airborne  elec- 
tronic training  at  Corpus  Christi,  Texas. 

Prior  to  entering  the  service,  Captain  Sugg  served  eight 
years  in  various  technical  capacities  with  the  National  Broad- 
casting Company  in  San  Francisco,  six  of  them  as  control 
supervisor  for  the  western  division. 

With  the  constantly  increasing  technical  complexities  of 
radio  already  being  multiplied  by  the  arrival  of  FM  and  tele- 
vision, the  Oklahoma  Publishing  Company  feels  fortunate  in 
securing  a  man  of  Captain  Sugg's  technical  background  com- 
bined with  manifest  organizational  and  executive  abilities  to 
fill  this  important  position. 

WKY  embarks  on  the  new  year  and  a  new  radio  era  with  an 
experienced  and  able  pilot  at  the  helm. 


WKY  •  OKLAHOMA  CITY 

NBC  Network      •      930  Kilocycles 

Owned  and   Operated  by  the   Oklahoma   Publishing  Company 

The    Daily    Oklahoman    and     Times  The  Farmer-Stockman 

KVOR,    Colorado    Springs  KLZ,    Denver    (Affiliated  Mgmt.) 

REPRESENTED  NATIONALLY  BY  THE  KATZ  AGENCY 


(OADCASTING    •  Telecasting 


December  51,  1945    •    Page  21 


Asch  Irks  Cosgrove  and  Vice  Versa 


RMA  Feud  Starts 
Over  Advertising 
Claim  for  FM 

By  ROBERT  K.  RICHARDS 
THERE  ARE  raised  eyebrows 
among  members  of  the  Radio  Man- 
ufacturers Assn.  because  there's  a 
suspicion  that  the  association  pres- 
ident, R.  C.  Cosgrove — who  also  is 
executive  vice  president  of  Crosley 
Corp. — has  his  letterheads  mixed. 

It  all  began  Aug.  28  when 
WBCA  Schenectady,  one  of  the  few 
independent  commercial  FM  sta- 
tions placed  a  half -page  advertise- 
ment in  that  city's  daily  Gazette. 

The  advertisement  proclaimed  in 
bold  headlines:  "IF  YOU  BUY  A 
NEW  RADIO  WITHOUT  FM 
YOU'LL  OBVIOUSLY  HAVE  AN 
OBSOLETE  RADIO." 

Tear-sheets  of  this  advertise- 
ment were  sent  to  leading  radio 
manufacturers  by  WBCA's  owner- 
manager,  Leonard  L.  Asch.  The  ad- 
vertisement quoted  some  of  these 
manufacturers  (note  facsimile). 
Comments  Sought 

Among  those  to  whom  the  en- 
closure was  addressed  were  Comdr. 
E.  F.  McDonald,  president  of 
Zenith  Radio  Corp.;  Ray  H.  Man- 
son,  president,  Stromberg-Carlson 
Corp;  E.  Patrick  Toal,  sales  man- 
ager, General  Electric  Co.;  Frank 
M.  Folsom,  executive  vice-president 
of  RCA  in  charge  of  Victor  Divi- 
sion; and  to  Mr.  Cosgrove. 

About  20  others  who  received 
Mr.  Asch's  communication  either 
did  not  comment  or  their  observa- 
tions were  not  available. 

Mr.  Asch's  letter  of  transmittal 
was  dated  Aug.  29.  It  asked  for 
comments.  Comdr.  McDonald  of 
Zenith  responded  Sept.  17: 

"The  ad  which  you  enclose  .  .  . 
is  one  of  the  most  constructive  and 
forceful  ads  that  I've  seen  in  many 
a  day.  It  is  going  to  make  your 
public  stop,  look,  and  listen. 

"The  one  thing  that  the  Ameri- 
can public  hates  to  do  is  to  miss 
something.  That  is  why  they  bought 
shortwave  sets  even  though  they 
didn't  use  the  shortwave.  They 
didn't  want  to  miss  something  that 


was  flying  through  the  air  that 
they  could  have  for  nothing,  if  they 
had  the  proper  receiver.  That  same 
philosophy  is  going  to  apply  in  FM. 
Keep  up  the  good  work!  I  think 
we'll  do  something  along  the  same 
lines  here." 

Mr.  Cosgrove,  who  was  addressed 
in  his  capacity  as  RMA  president, 

THIS  STARTED  IT — 


did  not  agree  that  it  was  "good 
work."  He  wrote  to  Mr.  Asch  Oct. 
2,  stating  (under  an  RMA  letter- 
head) : 

"Unfortunately,  I  have  been 
away  from  the  plant,  almost  con- 
stantly, since  receiving  your  letter 
of  Aug.  28th,  regarding  your  ad- 
vertising campaign   on  FM  sets, 


If  You  Buy 

A  New  Radio 

m  A  MB     ■                          w  &  A 

Without  FM 

GENERAL  ELECTRIC  ^     ^       «»  •    H.  iii  j     1-  -*M" 
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an 

RADIO  DAILY  ^  ^   ^  ^     ^  ^  #         ,  „,  cis  ft.  .ft.  «■,»  «v»J 

DR.  w.  R.  fc^uiwnj 'Z?£JS™t&-MM. 

Obsolete 

PAUL  W.  KESTEN.  IXICimVI  Vt«  MHIMNT.  CIS 

Radio! 

MARK  WOODS,  HllfOlHT  uc        (   ,         M<  Tfe.  „,  m  „  . 
NILES  TRAMMELL,  phsidint  NK         rf  hcW  ,         M  ii.  ^ 

WBCA  broadcasts  smooth 

MONTGOMERY  WARD       |             ^       ■     J    t.ri  -     nw  K 

FM  programs  16  hours  daily 

MUTUAL  IROADCASTI 

NG     SYSTEM  AFFILIATE 

but  I  have  had  it  with  me  and  have 
talked  to  a  number  of  people 
about  it. 

"I  wonder  if  you  realize  that  the 
vast  majority  of  radio  sets  will  not 
have  FM  in  them  because  the  cost 
of  sets  with  FM  will  be  about  $60 
retail,  and  more  than  half  of  the 
industry's  volume  is  below  this 
level? 

"Your  statement  to  the  efi*ect 
that  if  you  buy  a  new  radio  with- 
out FM  you  obviously  will  have  an 
obsolete  radio  is  misleading  because 
this  is  not  so. 

"Crosley,  like  all  other  manufac- 
turers, will  have  FM  in  its  radio 
models  that  are  priced  at  a  level  to 
provide  for  this  service. 

"I  am  wholeheartedly  support- 
ing the  FM  program,  so  don't  get 
me  wrong,  but  I  think  the  kind  of 
advertising  that  you  are  doing  is 
detrimental  to  the  industry.  What 
is  the  sense  of  confusing  people 
and  telling  them  that  unless  they 
get  a  certain  type  of  radio  set  they 
will  have  an  obsolete  model  when 
over  half  the  industry's  production 
will  not  have  FM  in  it? 

"Frankly,  I  think  the  advertising 
is  ill-considered  and  damaging.  I 
don't  know  whether  the  companies 
you  have  identified  in  your  adver- 
tisement reported  the  program  as 
you  have  outlined  it,  or  whether 
you  have  just  taken  excerpts  from 
statements  without  having  a  rela- 
tionship to  the  purposes  for  which 
you  are  using  them. 

"If  you  have  this  advertising 
money  to  spend,  it  seems  too  bad 
it  can't  be  spent  in  a  constructive 
way." 

Mr.  Crosgrove  signed  himself  as 
president  of  RMA. 

At  this  point  a  rumbling  of 
discontent  within  the  RMA  began. 

And  Mr.  Asch  got  mad. 

He  had  by  this  time  received 
written  comment  from  Mr.  Folsom 
(RCA)  on  his  series:  "...  I  con- 
sider it  very  well  done";  and  from 
Mr.  Manson  (Stromberg-Carlson) : 
"...  I  am  referring  this  to  our  Sales 
Division  and  am  sure  they  will  be 
greatly  interested  in  this  new  cam- 
paign which  you  have  started"; 
and  from  Paul  W.  Kesten,  execu 
(Continued  on  page  52) 


LEADING  FIGURES  IN  FM  ADVERTISING  CONTROVERSY 


MR.  ASCH 
Page  22    •    December  31,  1945 


[R.  COSGROVE       COMDR.  McDONALD 


MR.  PORTER 


MR.  KESTEN  MR.  MANSON 

BROADCASTING    •  Telecasting 


as  in  1944... 


but,  dear  sirs,  we  could 


SO,  TO  BEGIN  .  .  . 

WOR,  in  1945,  carried— is  carrying— more  spot  business  than  any 
other  major  station  in  New  York. 

More  specifically-  WOR  repeatedly  carried  more  spot  business 
than  all  other  major  New  York  stations  combined. 

Turning  another  figure-freckled  page  gingerly,  we  might  add : 
That  month  after  month,  for  every  month  during  the  years  1944  and 
1945,  more  advertisers  used  WOR  exclusively  than  used 
any  other  major  New  York  outlet.* 


* According  to  National  Radio  Records 


mid-December,  or  the  continuin 
absence  of  the  little  old  lady  who 
used  to  sell  lavender  at  45th  St., 
near  Madison,  in  New  York,  ha: 
any  great  bearing  on  these  facts. 


we  do  NOT  think  that  the  recent 
eclipse  of  the  moon  in 


We  think  the  reasons  are  tha 
shrewd  spot  advertisers  from 


Portland  (Maine)  to  El  Paso  km 


s  in .. 


so  far  back! 


.  .  .  that  no  station  covers  New  York,  and  15  of  America's  other  great 
cities,  quite  as  intensively,  economically  and  productively  as  WOR. 

.  .  .  that  no  station  has  been  used  alone  as  often 
as  WOR  to  make  markets  for  new  products,  and 
solidify  and  extend  markets  for  old  ones  in  one  of  the 
greatest  listening  territories  on  the  Eastern  Seaboard. 

.  .  .  that,  since  its  founding  in  1922,  WOR's  unique  personali- 
ties and  intimate  methods  of  programming  have  so  cultivated 
the  confidence  and  warm  friendship  of  the  majority  of  the 
18,399,713  people  in  WOR's  7-state  area,  that  spot  selling 
works  more  quickly  — and  stays  working  longer  — on 


wor 


that  power-full  station 

at  1440  Broadway,  in  New  York 


MUTUAL 


MUTUAL 


Since  1926,  Twenty  years  ago,  WKBZ  has  been  MU- 
TUALLY growing  with  WESTERN  MICHIGAN. 

In  1946  WKBZ  starts  growing  with  the  MUTUAL  BROAD- 
CASTING SYSTEM.  We  open  the  radio  gateway  to  300,- 
000  people  in  Western  Michigan,  150,000  of  them  in 
the  GREATER  MUSKEGON  AREA. 

With  WKLA,  Ludington;  WATT,  Cadillac  and  WTCM, 
Traverse  City,  WKBZ,  MUSKEGON  makes  Mutual  100% 
in  WESTERN  MICHIGAN.  The  only  primary  coverage  in 
Western  Michigan  comes  from  these  four  stations.  Join 
your  forces  with  Mutual  and  WKBZ  in  1 946. 


WKBZ 

MUSKEGON,  MICH. 
FIRST  STATION 

IN  WEST  MICHIGAN 

EST.  1926 

Ashb acker  Radio  Corp. 


AAAA  Announces  Four-Point. 
Plan  to  Improve  Advertising 

High  Calibre  Personnel,  Public  Understanding 
Stressed;  Better  Copy  Content  Also  Is  Aim 


By  FREDERIC  R.  GAMBLE 

AS  WE  ENTER  the  New  Year, 
broadcasters  may  be  interested  in 
some  of  the  things  the  agencies 
are  attempting  to  do  through  the 
AAAA,  which 
have  a  bearing 
on  radio. 

There  are  four 
major  areas  in 
which  we  are 
working  toward 
improvement:  (1) 
Future  personnel; 

(2)  fact  finding; 

(3)  content  of 
Mr.  Gamble      advertising;  (4) 

understanding  of 
public  relations  of  advertising  and 
the  agency  business. 

Future  Personnel 

We  are  interested  in  getting  the 
highest  possible  calibre  of  future 
personnel  and  have  some  plans  un- 
der way  for  attempting  to  do  this 
in  an  organized  way  instead  of  by 
the  hit-or-miss  methods  of  the  past. 
Whether  this  will  succeed  or  not  re- 
mains to  be  seen,  but  we  are  making 
a  serious  effort. 

Our  work  in  this  area  involves 
clearing  houses  for  returning 
agency  veterans  and  people  re- 
placed by  veterans;  cooperation 
with  advertising  clubs  and  other 
local  organizations  on  the  guidance 
of  veterans  who  are  interested  in 
advertising.  Looking  still  farther 
ahead,  we  hope  to  draw  into  ad- 
vertising the  ablest  young  people 
of  the  future.  The  kinds  of  minds 
we  have  and  the  facts  we  work  with 
are  the  two  major  factors  in  the 
quality  of  the  advertising  we 
produce. 

Hence  we  are  redoubling  our  ef- 
forts in  the  field  of  fact  finding, 
where  we  have  been  active  for  many 
years.  One  of  the  newest  and  most 
important  developments  in  radio  is 
the  Broadcast  Measurement  Bu- 
reau, in  which  we  are  cooperating 
with  NAB  and  ANA.  Its  first  re- 
ports should  be  nearly  ready  to 
publish  before  the  end  of  1946. 

Objectionable  Content 

Improving  the  content  of  adver- 
tising is  one  of  the  most  difficult 
jobs.  There  is  only  a  small  per- 
centage of  objectionable  material, 
but  it  tends  to  lessen  the  effective- 
ness of  all  the  rest  of  advertising 
by  undermining  people's  confidence 
and  offending  their  tastes.  What 
can  be  done  about  this  small  per- 
centage of  objectionable  advertising 
is  a  real  problem  of  the  broadcast- 
ers and  advertisers  as  well  as 
agencies.  There  is  some  indication 
that  we  may  be  able  to  work  to- 
gether toward  a  solution  of  this 
problem. 

Everyone  in  advertising  feels,  I 


am  sure,  that  it  needs  to  be  better 
understood  by  the  public.  It  plays 
a  great  part  in  distributing  the 
goods  and  services  of  American  in- 
dustry, but  like  all  selling,  of  which 
it  is  a  part,  it  is  often  not  popular. 
Maybe  people  will  never  cheer  about 
selling  and  advertising,  but  if  they 
understand  the  dynamic  part  it 
plays  in  making  our  economy  pros- 
perous they  will  look  on  it,  I  am 
sure,  with  more  favor. 

A  great  part  of  our  energy  and*": 
activities  will  be  devoted  during 
the  next  year  to  the  carrying  out  of 
these  programs.  In  this,  we  will 
need  and  welcome  the  cooperation 
of  the  broadcasters. 


Television  May  Result 
In  Better  Movies— Pierce 

VIDEO  and  motion  picture  theatres 
will  be  able  to  live  together  in 
harmony  without  too  much  diffi- 
culty, according  to  Cameron  G. 
Pierce,  television  expert  of  Gen- 
eral Electric.  During  an  open  for- 
um meeting  of  Southern  California 
Theatre  Owners  Assn.,  Mr.  Pierce 
said  television's  competition  may 
even  result  in  better  motion  pic- 
tures. 

Besides  covering  adaptation  of 
video  to  film  industry,  he  voiced 
belief  that  television  will  command 
at  least  one  billion  of  the  three 
billion  dollars  in  advertising  money 
spent  yearly.  Because  of  cost  in- 
volved, networks  that  span  the 
country  will  be  mostly  radio  relay 
instead  of  coaxial  cable,  he  said, 
explaining  that  booster  stations  at 
horizon  distances  across  the  coun- 
try cost  approximately  $1,000  a 
mile  while  coaxial  cable  cost  is 
estimated  at  $3,000  a  mile.  Mr. 
Pierce  estimated  that  film  theatres 
can  be  equipped  to  bring  television 
special  events  and  other  programs 
to  patrons  at  a  cost  between  $25,000 
and  $75,000.  He  reminded  that 
it  takes  approximately  $350,000 
just  to  install  televising  equipment^  ; 
in  a  video  station. 


Page  26    •    December  31,  1945 


Service  Resumed 

MACKAY  RADIO  &  TELE 
GRAPH  Co.  will  resume  personal 
message  service  to  passengers  and 
crews  of  ships  at  sea  throughout 
the  world  effective  at  midnight 
Dec.  31  when  restrictions  on  ship 
to-shore  communications  are  lifted 
Warren  Lee  Pierson,  president  of 
American  Cable  &  Radio  Corp. 
parent  corporation  of  Mackay,  an 
nounced  last  week.  At  the  same  time 
three  powerful  coastal  transmitting 
stations  owned  by  Mackay,  but 
leased  to  the  U.  S.  Coast  Guard 
during  the  war,  will  be  returned  to 
private  operation.  Stations  are  at 
Amagansett,  L.  I.;  Palo  Alto,  Cal 
and  Hillsboro,  Ore. 

BROADCASTING    •  Telecasting 


GLOOBITY  ABAAfl  ABAAfl  WUX  DA 


A   MARSHALL   FIELD   STATION  - REPRESENTED    NATIONALLY   BY   LEWIS   H.  AVE 

BROADCASTING    •    Telecasting  December  31,  1945 


Sugg,  Former  NBC  Control  Supervisor 
On  West  Coast,  To  Be  Manager  of  WKY 


Austen  M.  Curtis 

AUSTEN  MANSFIELD  CURTIS, 
research  engineer  of  the  Bell  Tele- 
phone Laboratories,  New  York,  the 
first  man  to  hear  spoken  words 
transmitted  across  the  Atlantic  via 
radiotelephone  in  1915,  died  Dec. 
22  in  the  South  Orange,  N.  J.  Gen- 
eral Hospital.  He  was  55.  Born  in 
Brooklyn,  Mr.  Curtis  joined  the 
United  Wireless  Co.  in  1907.  In 
1912  he  was  placed  in  charge  of  ra- 
dio operations  on  an  expedition  up 
the  Amazon  River  for  the  Brazilian 
government.  In  later  years,  Mr. 
Curtis  was  engaged  in  research  in 
voice-operated  devices.  He  leaves  a 
widow  and  two  daughters. 


Kellogg  Renews  Three 
KELLOGG  Co.,  Battle  Creek,  Mich. 
(Gro-Pup  dog  food),  Jan.  1  renews  for 
52  weeks  "Kellogg's  Home  Edition"  on 
full  ABC  network,  Mon.-Fri.  11:30-11:45 
a.m.  For  Pep  cereal  Kellogg  Jan.  1  re- 
news for  52  weeks  "Superman"  on  full 
Mutual  network  Mon.-Fri.  5:15-5:30  p.m. 
Also  for  Pep  cereal  Kellogg  on  Jan.  1 
renews  for  52  weeks  "Breakfast  in  Holly- 
wood" on  full  ABC  network  Mon.-Fri. 
11-11:30  a.m.  Agency  is  Kenyon  &  Eck- 
hardt,  New  York. 


Gloves  for  Replies 

A  PAIR  of  gloves  is  being 
sent  to  each  timebuyer,  net- 
work executive,  etc.,  who  re- 
plied to  a  questionnaire  seek- 
ing information  on  preferred 
types,  size  and  color  of  gloves, 
according  to  Dale  Robertson, 
general  manager  of  WENT 
Gloversville,  N.  Y.,  who  sent 
out  the  requests  last  August 
in  cooperation  with  James  H. 
Casey  Jr.,  secretary  of  the 
National  Assn.  of  Leather 
Glove  Mfrs.,  Gloversville.  Mr. 
Robertson  said  he  had  hoped 
to  send  all  the  gloves  out  be- 
fore Christmas  but  that  this 
proved  impossible.  Six  or 
eight  dozen  pairs  have  been 
mailed,  he  said,  and  the  rest 
will  be  sent  out  shortly.  A 
holiday  greeting  card  from 
WENT  and  Mr.  Robertson  ac- 
companies the  gloves. 


APPOINTMENT  of  Capt.  P.  A. 
Sugg,  USNR,  former  NBC  West 
Coast  technical  executive,  as  mana- 
ger of  WKY  Oklahoma  City,  ef- 
fective Jan.  1,  was  announced  last 
Saturday  by  Edgar  T.  Bell,  sec- 
retary-treasurer and  general  mana- 
ger of  Oklahoma  Publishing  Co., 
owner  and  operator  of  the  station. 
Capt.  Sugg  succeeds  Gayle  V. 
Grubb,  who  last  month  joined  KPO 
San  Francisco  as  manager. 

Capt.  Sugg  was  released  by  the 
Navy  recently  after  five  years  of 
continuous  service  specializing  in 
electronics  and  radar.  Prior  to  1940 
ho  was  with  NBC  in  San  Francisco, 
serving  six  years  as  control  sup- 
ervisor in  charge  of  technical  net- 
work operations  for  the  western 
division. 

One  of  the  pioneers  in  the  de- 
velopment of  radar,  Capt.  Sugg 
was  radio-radar  officer  of  the  bat- 


CAPT.  SUGG 


tleship  California,  one  of  the  first 
men-of-war  to  be  radar-equipped 
and  which  was  sunk  during  the 
Pearl  Harbor  attack.  Later  he  was 
attached  to  the  staff  of  Adm.  Ches- 
ter W.  Nimitz,  commander-in-chief 
of  the  Pacific  Fleet,  and  organized 
and  commanded  the  Pacific  Fleet 
Radar  School  at  Pearl  Harbor. 

Supervised  Training 

After  several  important  assign- 
ments regarding  radar  develop- 
ment and  establishment  of  elec- 
tronic training  programs  in  Naval 
schools  and  other  universities  and 
colleges,  he  was  assigned  to  the 
headquarters  staff  of  the  Naval 
Air  Technical  Command  with  re- 
sponsibility of  supervising  all  na- 
val aviation  electronic  training. 

When  the  war  ended,  Capt.  Sugg 
was  commander  of  the  Naval  Air 
Technical  Center  at  Corpus  Christi, 
Tex.,  the  only  stateside  naval  school 
training  men  for  operation  and 
maintenance  of  airborne  electronic 
equipment. 

Mr.  Bell,  in  announcing  the  ap- 
pointment, said:  "We  have  chosen 
Capt.  Sugg  for  this  important  po- 
sition not  only  because  of  his 
proved  ability  as  an  organizer  and 
executive,  but  because  the  increas- 
ing complexity  of  the  technical  end 
of  station  management  requires  a 
man  of  his  technical  background." 


Dr.  Arthur  Korn 

DR.  ARTHUR  KORN,  pioneer  in 
development  of  photo  transmissions 
by  wire  and  radio,  died  Dec.  21  in 
Jersey  City  Medical  Center  at  the 
age  of  75.  At  the  time  of  his  death 
he  was  engaged  in  research  in  phy- 
sics for  The  Times  Telephoto  Equip- 
ment Inc.,  New  York.  He  became 
an  American  citizen  early  this 
year.  Surviving  are  his  widow,  and 
a  son. 


YES  SIR!  Washington  has  a  habit  of  keep- 
ing its  wartime  population  growth.  What's 
more  ...  it  keeps  right  on  growing 

This  time  economists  and  population 
experts  say  1,380,000  by  the  end  of  the  5th 
post-war  year  ...  a  cool  million  and  a  half 
by  the  10th  year.*  That's  a  lot  of  buying 
power  in  one  of  the  nation's  richest  markets. 

Through  station  WRC  you  can  reach  this 
post-war  Washington  market  quickly  and 
inexpensively  and  talk  to  the  hundreds  of 
thousands  of  listeners  who  have  made  WRC 
Washington's  favorite  station.  Whether  you 
prefer  a  planned  spot  campaign  or  a  pro- 
gram of  your  own  featuring  the  famous  NBC 
Parade  of  Stars,  WRC  can  sell  for  you  in 
Washington.  Your  first  trial  will  prove  it. 

•Well  be  glad  to  mail  you  facts  and  figures  on  request. 


Page  28    •    December  31,  1945 


BROADCASTING    •  Telecasting 


1945 


Still  within  the  second 
year  of  The  Indianapolis  News  own- 
ership and  management,  we  look  back 
upon  1945  pridefully  .  .  .  but  gratefully. 

For  the  progress  and  growth  of 
W I B  C  during  the  past  twelve  months 
could  not  have  been  possible  without 
the  splendid  support  of  advertisers  and 
agencies  who  have  given  us  their  con- 
stantly increasing  recognition. 


1946 


At  the  start  of  1946 
.  .  .  ready  to  move  into  our  new  and 
larger  quarters  in  The  Indianapolis 
News  building  ...  we  extend  our  cor- 
dial greetings,  and  express  our  grati- 
tude, to  all  of  you. 

We  can  look  ahead  to  1946  inspired 
to  continued  growth  by  that  splendid 
support  given  us  in  1945. 


WIBC 

1070  Ice— 5000  watts 

&¥ie  tfitetitwitt/w/eb  *Afew4  SWaHon,  basic  mutual 


JOHN     BLAIR     &     COMPANY    •    NATIONAL  REPRESENTATIVES 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  29 


Intensive  Video  Research 
Planned  by  English  Firm 

INTENSIVE  research  in  television 
and  related  fields  will  be  under- 
taken by  Electric  &  Musical  In- 
dustries Ltd.,  of  England,  Alfred 
Clark,  chairman  of  the  firm,  as- 
sured stockholders  during  a  recent 
meeting. 

Mr.  Clark  reviewed  contributions 
which  his  organization  had  made 
to  the  British  war  effort  in  the 
electronics  fields,  told  stockholders 
the  company  intended  to  "reap  the 
fruits"  of  its  pioneering  work  be- 
fore the  war  and  of  its  scientific 
discoveries  during  it.  The  concern, 
composed  of  Gramophone  Co.  Ltd., 
Columbia  Gramophone  Co.  Ltd., 
Marconiphone  Co.  Ltd.,  and  Parlo- 
phone  Co.  Ltd.,  produced  many 
electronic  devices  during  the  war. 


SEA  AND  AIR  LANES  SAFER  NOW 

Radio  Navigational  System  Is  Developed 
 By  American,  Produced  in  London  


A  RADIO  navigational  system, 
said  by  its  developers  to  be  the 
"most  accurate  and  reliable"  in  the 
world,  promises  to  introduce  new 
safety  into  commercial  air  and  sea 
lanes,  according  to  a  London  ac- 
count last  week. 

Existence  of  the  new  device, 
called  the  Decca  Navigator,  was 
revealed  after  lifting  of  wartime 
secrecy  by  Sir  Cyril  F.  Entwistle, 
chairman  of  the  Decca  Record  Co., 
of  London,  (unconnected  with  the 
Decca  Record  Co.,  of  the  U.  S.) 
Originally  conceived  by  an  Ameri- 
can, William  O'Brien,  of  Chicago, 
the  system  was  rejected  in  1939 
by  the  U.  S.  Navy  and  Civil 
Aeronautics  Authority  and  got  an 


equally  cold  shoulder  from  the 
British  Air  Ministry. 

Under  sponsorship  of  Decca, 
however,  laboratory  developments 
of  the  device  continued  in  England 
and  in  Hollywood.  By  the  time  of 
the  Normandy  invasion,  the 
British  Admiralty  had  accepted  it, 
installed  it  on  units  of  the  fleet 
which  landed  the  British  Army 
in  France. 

In  its  latest  form  the  system 
operates  on  low-frequency  con- 
tinuous wave  carriers  of  synchro- 
nized radio  transmitting  stations. 
The  receiver  weighs  30  pounds, 
continuously  indicates  the  position 
of  plane  or  ship  on  two  meters 
which  give  readings  that  corres- 


DUBUQUE  * 

Is  the  Market  to  Watch  in  Iowa 


Industry  is  booming  in  Iowa's 
oldest  city,  offering  you  an  alert, 
prosperous  market.  Dubuque's 
98.8%  native  born  white  popula- 
tion, its  expanding  industries  and 
new  factories  all  contribute  to  the 
importance  of  this  Iowa  market  in 
the  heart  of  the  wealthy  corn  belt. 


You  can  reach  this  important 
market  for  the  sale  of  your  prod- 
ucts through  Dubuque's  favorite 
radio  station  .  .  .  WKBB!  Listener 
preference  for  WKBB  runs  as  high 
as  4  to  1  .  .  .  WKBB  is  first  choice 
with  Dubuque  listeners  morning, 
noon,  and  night! 


James  D.  Carpenter — Executive  Vice  President 
Represented  by — Howard  H.  Wilson  Co. 

WKBB  DWE 


AFFILIATED  WITH  AMERICAN  BROADCASTING  COMPANY 


pond  to  a  grid  overprinted  on 
standard  maps. 

Movements  of  the  ship  or  plane 
in  which  a  receiver  is  operating 
result  in  a  corresponding  move- 
ment of  the  two  indicators.  The 
system,  according  to  Sir  Cyril, 
will  operate  at  any  altitude,  re- 
gardless of  static  interference. 


United  States  Officials 
Laud  'Ce  Soir  en  France' 

CONGRATULATORY  messages 
to  the  French  Minister  of  Informa- 
tion and  to  M.  Jean  Guignebert, 
director  of  Radiodiffusion  Fran- 
caise,  French  national  network, 
were  sent  by  U.  S.  State  Depart- 
ment officials  Dec.  21  on  the  first 
anniversary  of  Ce  Soir  en  France, 
radio  program  which  has  been  de- 
voted to  development  of  French- 
American  cultural  relations. 

William  Benton,  Assistant  Sec- 
retary of  State  in  charge  of  public 
affairs,  and  Werner  Michel,  chief 
of  the  radio  program  bureau  of 
the  State  Department's  Interna- 
tional Information  Service,  took 
occasion  to  laud  international  ra- 
dio's part  in  building  constructive 
relations  between  the  two  coun- 
tries. 

Ce  Soir  en  France  was  begun 
soon  after  the  liberation  of  France 
as  a  15-minute  roundup  of  politi- 
cal and  editorial  trends  in  France. 
The  show  originally  was  relayed  to 
French  people  over  transmitters 
of  the  American  broadcasting  sta- 
tion in  London  and  over  Voice  .of 
America  transmitters  from  the 
U.  S.  Last  November  the  program 
was  lengthened  to  30  minutes. 


Winners  of  Canadian 
Awards  Are  Announced 

COMPOSERS,  Authors  and  Pub- 
lishers Assn.  of  Canada  last  week 
announced  winners  of  five  $100 
awards  for  serious  musical  compo- 
sititions:  Jean  Coulthard  Adams, 
of  Vancouver,  for  "For  Etudes  for 
Piano";  Minuetta  Borek,  Calgary, 
for  "New  York  Suite";  Alexander 
Brott,  Montreal,  for  "War  and 
Peace";  F.  L.  Harrison,  Kingston, 
for  "Night  Hymns  on  Lake  Nipi- 
gon,"  and  Oskar  Morawetz,  To- 
ronto, for  "Sonata  Tragica." 

Special  $50  prize  was  awarded  to 
Jocelyn  Binette,  of  Weedon,  Que- 
bec, whose  composition  "Nocturne" 
was  only  four  minutes  in  length 
and  therefore  disqualified  in  the 
regular  competition  which  was  con- 
fined to  compositions  of  15-minute 
length  or  longer. 


Page  30    •    December  31,  1945 


Success  Story  Booklets 

SERIES  of  broadcasting  success 
stories  is  being  compiled  by  Hugh 
M.  Higgins,  assistant  director  of 
the  NAB  Dept.  of  Broadcast  Ad- 
vertising, in  charge  of  promotion. 
The  stories,  narrating  instances  in 
which  sponsors  and  industries  have 
used  the  medium  successfully,  will 
be  published  by  the  NAB  in  book- 
let form. 

ROADCASTING    •  Telecasting 


"As  Regularly  As  Clockwork" 


Charles  V  found  relaxation  from  his  cares  as 
Roman  Emperor  and  King  of  Spain  in  his 
hobby  of  clock  repairing.  It  was  his  daily  habit 
to  visit  his  large  collection  and  to  regulate  and 
set  each  clock  to  the  correct  time. 

Radio  advertisers  seeking  the  daily  atten- 


tion of  the  Baltimore  market  will  find  that 
WCBM  "synchronizes"  with  their  needs.  The 
reason  for  this  is  easy  to  understand.  Balti- 
moreans,  "as  regularly  as  clockwork,"  set 
their  dials  to  1400  kilocycles.  Consequently 
WCBM  has  truly  become  "Baltimore's  Lis- 
tening Habit." 


S attentate  &  ^UteniHf  'Ztcukt 

UJCBIT) 

MUTUAL  BROADCASTING  SYSTEM 


John  Elmer 

President 


free  &  Peters,  Inc. 

Extlustv  National  Representatives 


George  H.  Roeder 

General  Manager 


BROADCASTING    •  Telecastin 


December  31,  1945    •    Page  31 


KANSAS  CITY 


IN  THE  PUBLIC  SERVICE 


Teeth  Returned 

CASE  of  the  missing  false  teeth 
was  solved  by  WJPA  Washington, 
Pa.  in  response  to  a  plea  from 
Mrs.  Earl  Amos,  who  had  left 
them  with  a  dentist  to  be  worked 
over.  The  dentist,  planning  to  mail 
them  to  Mrs.  Amos,  absent-mind- 
edly dropped  them  into  a  package 
box  in  front  of  a  downtown  store. 
On  its  12:30  newscast  WJPA 
broadcast  an  appeal  and  that  aft- 
ernoon Mrs.  Amos  reported  to 
WJPA  Manager  Bob  Kliment  that 
her  dentures  had  been  returned  in 
good  condition. 


Tricycles  Donated 

MEMBER  of  a  sorority  that 
wanted  to  buy  a  tricycle  for  the 
therapy  ward  of  a  Fort  Wayne 
school  for  crippled  children  men- 
tioned on  One  Moment  Please, 
WOWO  Fort  Wayne  man-on-the- 
street  program,  that  none  could  be 
found.  A  few  hours  later  three  tri- 
cycles had  been  offered  the  station 
and  a  painter  had  volunteered  to 
re-paint  any  that  needed  re-decor- 
ating. 

Santa's  Aide 
THANKS  to  WCSC  Charleston,  S. 
C,  Santa  Claus  visited  five  children 
whose  father  had  told  them  Saint 
Nick  would  be  too  busy  to  get 
around  to  them  this  year.  The 
father,  a  Charleston  painter  and 
carpenter,  had  been  out  of  work 
for  over  two  months  and  it  looked 
like  a  bleak  Christmas  awaiting 
his  children,  who  ranged  in  age 
from  17  months  to  13  years.  WCSC 
learned  of  the  family's  situation 
and  went  on  the  street  with  an 
interview  with  the  father.  As  a  re- 
sult, he  got  a  job  and  listeners  sent 
toys,  clothing  and  cash  to  the  sta- 
tion for  his  children. 

•:<      *  * 

Housing  Problem 
IN  DENVER,  where  even  realtors 
can't  find  a  place  to  live,  KLZ  is 
tackling  the  problem  with  good  re- 
sults. For  15  minutes  every  Tues- 
day evening,  Mack  Switzer,  KLZ 
special  events  announcer,  puts  vet- 
erans on  the  air,  stating  their  hous- 
ing problems.  Special  attention  is 
given  servicemen  who  have  had  to 
sleep  in  hotel  lobbies  and  in  Den- 
ver's Union  Station.  Program  is 
getting  results. 

*      *  * 

'Bungalow  for  Joe' 

WHK  Cleveland,  in  cooperation 
with  the  Veterans  Information 
Center  is  broadcasting  Bungalow 
for  Joe  designed  to  present  the 
plight  of  returning  servicemen 
with  no  place  to  live.  Bernard  S. 
Goldfarb,  assistant  director  of  the 
Information  Center,  presents  the 
latest  information  on  the  housing 
situation  and  will  interview  vets. 
Prominent  civic  heads  will  be 
guests. 


School  on  KFRU 

A  FLU  epidemic  in  Columbia,  Mo., 
may  result  in  a  regular  public 
school  hour  on  KFRU  Columbia. 
School  authorities  expressed  a  de- 
sire for  such  a  series  following 
KFRU's  service  when  the  schools 
were  closed  for  four  and  a  half 
days.  Within  an  hour  after  schools 
closed,  the  station  offered  its  fa- 
cilities and  thereafter  two  pro- 
grams were  presented  daily,  one 
15-minute  and  one  half-hour  spot. 
All  school  programs  were  given 
double-A  priority  in  spot  promo- 
tion and  newscasts,  and  student 
listening  was  high. 


Health  Meeting 

WHEN  public  health  crisis  de- 
veloped at  Charleston,  W.  Va.,  with 
the  resignation  of  the  county 
health  officer  early  this  month, 
WCHS  Charleston  asked  the  retir- 
ing officer,  Dr.  E.  W.  Langs,  to 
speak  on  a  special  broadcast. 
WCHS  then  arranged  a  mass  meet- 
ing in  the  station  auditorium,  where 
Dr.  Langs,  who  had  been  sent  to 
Charleston  by  the  U.  S.  Public 
Health  Service  in  1944  to  make  a 
survey  and  recommend  changes  in 
the  local  public  health  program, 
and  the  Mayor  of  Charleston  and 
other  officials  told  their  stories. 
More  than  2,000  persons  attended. 
Representatives  of  the  local  med- 
ical society  and  various  social  t 
agencies  and  civic  groups  were  J 
present  and  endorsed  proposals  to  I 
consolidate  the  city  and  county 
health  departments.  WCHS  Man- 
ager Howard  L.  ChernofF,  who  in- 
itiated the  mass  meeting,  said  it 
was  so  successful  the  station  may 
make  the  forum  a  regular  part  of 
its  activities. 


NEW  WMOX  HOME 
Station  Goes  on  Air  Feb.  1  I 
—  From  Modern  Building  

NEW  STATION  in  Meridian, 
Miss.,  WMOX,  will  be  housed  in  a 
$500,000  building  just  purchased 
by  the  Imes  Radio  Interests,  own- 
ers and  operators  of  the  Mid-South 
Network.  Three-story  building  will 
have  both  studios  and  offices  of  the 
station,  with  studios  having  mod- 
ern acoustical  facilities  sound 
treated  by  Stokes  Engineering  ex- 
perts. A  new  Wincharger  245  foot 
vertical  antenna  will  be  erected 
south  of  Meridian. 

There  are  provisions  for  FM  stu- 
dios and  for  television  productions. 
The  WMOX  building,  according  to 
General  Manager  Bob  McRaney  of 
the  Mid-South  Network,  will  repre- 
sent an  expenditure  of  nearly  a 
million  dollars.  The  station  will  go 
on  the  air  around  Feb.  1.  It  will  be 
a  Mutual  affiliate.  Edgar  Discher 
is  chief  engineer,  and  Gene  Tib- 
bett,  formerly  station  manager  of 
WELO  Tupelo,  Miss,  is  trans- 
ferring to  WMOX  as  manager. 


Page  32    •    December  31,  1945 


ROADCASTING    •  Telecasting 


STARS  ARE  ALWAYS  SHINING  OVER 


^^^fe/^^-VIA  ^  ^ 


Speaks.." 


WMT  and  Kate  Smith  go  over  in  a  BIG  way  .  .  .  for  here 
in  Eastern  Iowa,  WMT  is  the  only  station  that  brings  to 
1,200,000  people  those  top-notch  CBS  programs.  No 
wonder  WMT  is  the  most  popular  station  in  Eastern  Iowa 
with  the  largest  population  coverage*  of  any  station 
in  the  state.  Take  a  look  at  your  schedule,  and  be  sure 
that  WMT  has  a  prominent  spot  to  insure  your  complete 
coverage  of  this  important  "high  test"  sales  territory. 

*  2.5  fliv.  contour 

Contact  your  KATZ  AGENCY  man  at  once  for  complete  present- 
day  market  data  and  current  availabilities. 


ROADCASTING    •  Telecasting 


***** 


Represented  by  KATZ  AGENCY 

December  31,  1945    •    Page  33 


Radio  Gets  Results  for  Local 
Advertisers,  Transfermen  Told 


Lewis  Luck 

LUCK  of  George  Lewis, 
ABC  Hollywood  newsroom 
chief,  won  the  network  ex- 
exclusive  rights  to  broadcast 
1946  Santa  Anita  (Cal.) 
Derby  and  Handicap,  $100,- 
000  turf  classics  to  be  run 
Feb.  23  and  March  9.  Sum- 
moned by  track  officials,  rep- 
resentatives of  four  major 
networks  were  told  to  work 
out  their  own  plans  for  the 
races,  either  exclusive  for 
one  or  catch-as-catch-can  for 
all  on  each  feature.  Con- 
clave voted  to  draw  lots  on 
an  exclusive  basis.  Mr.  Lewis 
won  for  ABC. 


CALLING  NEBRASKA 

Cornhusking  Bee-Line  Leads 
 To  Radio  Tokyo  ■ 

NEBRASKA  "cornhuskers"  really 
turned  out  in  full  force  at  Radio 
Tokyo  during  the  holidays  for  their 
"hometown"  recordings.  WJAG 
Norfolk,  Neb.  requested  recorded 
interviews  with  boys  from  that 
area  now  in  Tokyo  section.  Radio 
Section  of  GHQ  Public  Relations 
sent  out  a  call.  When  none  turned 
up,  the  section  wired  every  divi- 
sion on  the  Island  of  Honshu.  GI's 
from  all  over  Nebraska  decided 
the  call  was  for  them,  too,  so  there 
was  a  veritable  pilgrimage  of  Ne- 
braskans  to  Tokyo.  Total  was  119 
men,  some  of  them  having  taken  a 
30-hour  train  ride. 

Radio  Section  Chief  Lansing  B. 
Lindquist  of  WSYR  Syracuse  mo- 
bilized forces  and  arranged  a  two- 
minute  recorded  interview  for 
each.  1st  Lt.  Hugh  Kees  of  KOH 
Reno,  Cpl.  John  Abromitis  and  Cpl. 
Pat  Morreale  handled  engineering. 
Production  men  were  1st.  Lt.  Lee 
Jones  of  NBC,  1st.  Lt.  Leonard 
Schmitz  and  2nd.  Lt.  Vic  Campbell 
of  WGY  Schenectady.  Interviewers, 
including  NBC's  Rad  Hall,  Sgt. 
Bob  DeLaney  of  WFBL  Syracuse, 
S/Sgt.  Charles  Norwood  of  NBC, 
Sgt.  John  DeYoung  of  WISH  Indi- 
anapolis and  Frances  Cooke  of 
American  Red  Cross  worked  in  re- 
lays to  get  recordings  done. 


POWER  of  radio  advertising  for 
the  average  local  advertiser  was 
praised  by  Henry  M.  Burgeson,  vice 
president  of  Lyon  Van  &  Storage 
Co.,  Los  Angeles,  in  an  address  at 
the  Southwest  Warehouse  and 
Transfermen's  Assn.  convention  in 
San  Antonio. 

In  a  frank  discussion  of  adver- 
tising media,  Mr.  Burgeson  pointed 
out  that  even  in  these  times  when 
his  firm  is  oversold  on  storage 
space  and  local  and  long-distance 
moving  services,  prudent  policy  is 
to  advertise  consistently.  He  re- 
vealed that  approximately  4%  of 
Lyon  Van's  gross  sales  are'  regu- 
larly invested  in  advertising.  After 
years  of  trial-and-error  testing, 
firm  now  gives  approximately  80% 
of  advertising  budget  to  radio,  10% 
to  newspapers,  with  5%  each  to 
consumer  magazines  and  trade 
publications.  Electric  signs,  high- 
way signs,  special  painting  on 
warehouses  are  handled  through  a 
special  budget. 

"I  am  a  confirmed  believer  in  the 
power  of  broadcast  advertising," 
he  emphasized.  "Lyon  has  used 
radio  for  a  number  of  years.  We 
have  stubbed  our  toes  and  bumped 
our  noses,  but  we  have  learned  a 
bit  each  year  as  we  have  gone 
along.   I   am  convinced  that  the 


average  local  advertiser  should 
make  careful  use  of  radio  for  part 
of  his  advertising  and  sales  pro- 
motion budget. 

"Just  to  get  our  thinking 
straight,  let's  remember  that  you 
can  use  radio  in  several  ways.  You 
can  build  or  buy  a  program  of  your 
own.  You  can  have  "Your  Moving 
Hour,"  with  songs,  stories,  hill- 
billy singers,  a  good  selection  of 
suitable  phonograph  records, 
straight  news  or  sponsorship  of  a 
local  sports  event.  Such  a  pro- 
gram will  be  yours  alone.  When 
people  hear  it  they  will  think  of 
you,  and  they  will  hear  a  lot  of 
your  selling  story. 

Type  of  Program 

"This  is  the  type  of  program  we 
built  for  Lyon  over  the  Pacific 
Coast  Network  of  the  Mutual 
Broadcasting  System.  We  use 
lovely  Lois  January  to  bring  news 
of  tomorrow  to  West  Coast  listen- 
ers. This  program  has  been  on  the 
air  less  than  a  half  a  year,  but  we 
are  well  pleased  with  the  progress 
it  has  shown. 

"Bear  in  mind  we  use  this  net- 
work simply  to  cover  all  our 
outlets,  but  the  same  type  of  show 
might  well  be  built  by  your  local 
radio  station.  Our  program  has  a 
little  music,  a  little  heart-throb  in 
letters  from  listeners,  a  spice  of 
philosophy  and  quite  a  bit  of  low 
pressure  sales  talk  handled  in  an 
informal   conversational  manner. 

"However,  if  your  budget  does 
not  permit  the  use  of  your  own 
program,  you  can  buy  one-minute 
spots  next  to  a  popular  program  on 
your  local  station.  You  may  say, 
"What  good  is  a  minute?"  Yet  a 
minute,  entirely  devoted  to  selling 
would  enable  you  to  get  over  a 
strong  story  of  your  services.  A 
minute  can  easily  contain  all  the 
information  you  would  put  into 
a  brief  telephone  contact  with  a 
prospect.  Here  my  Scotch  ancestry 
is  showing  up —  on  a  minute  spot 
you  can  cash  in  on  an  audience 
built  up  by  the  preceding  program 
and  the  audience  waiting  to  hear 
the  program  that  follows  your  an- 
nouncement. 

"There  is  one  other  way  to  use 
radio.  That  is  what  broadcasters 
call  a  "chainbreak."  This  is  a  quick 
sales  message  spotted  between  the 
most  popular  local  or  network  pro- 
grams. It  is  very  brief,  usually  less 
than  forty  words,  but  it  drives 
home  your  firm  name  and  basic 
sales  theme. 

"We  use  a  consistent  schedule  of 
chainbreaks  on  nine  stations  scat- 
tered from  San  Diego  to  Seattle. 
We  believe  for  their  relatively  low 
cost,  these  are  a  very  good  invest- 
ment. 

"Perhaps  you  ask  'How  did  this 
man  Burgeson  get  so  sold  on 
radio?'  Well,  I'll  tell  you.  Several 
years  ago  we  worked  out  a  little 
merchandising  idea  to  check  the 
pulling  power  of  our  radio  adver- 


tising. We  told  listeners  that  if 
they  would  tell  us  the  name  of  a 
person  who  was  going  to  move, 
store  or  ship,  we  would  give  the 
person  furnishing  the  lead  a  nice 
pie  plate  of  Pyrex  kitchen  ware. 
If  we  actually  booked  the  order,  the 
person  who  gave  us  the  tip  on  this 
prospect  would  receive  an  entire 
six-piece  custard  cup  set  of  Pyrex. 

"Gentlemen,  you  would  be  sur- 
prised how  well  this  premium  idea 
pulled  for  us.  We  have  actually 
had  well-to-do  women  send  their 
chauffered  cars  down  to  the  Lyon 
office  to  pick  up  their  premiums. 
The  cost  was  very  small  for  obtain- 
ing the  lead  and  the  order.  The 
lead  gift  cost  us  27c  and  the  sec- 
ond 36c.  You  can  work  out  a 
premium  lead  that  is  equally  ef- 
fective. The  point  I  emphasize  here 
is  to  test  your  advertising  as  care- 
fully and  as  frequently  as  you  can. 
Try  to  learn  what  is  working  for 
you  and  how  to  improve  your  bat- 
ting average." 

Placing  through  BBDO  Los  An- 
geles, in  addition  to  its  constant 
radio  advertising,  Lyon  Van  & 
Storage  Co.  is  a  regular  user  of 
newspaper  space  in  California,  Ore- 
gon and  Washington,  with  small 
space  cartoon-type  ads. 


Eckhart  Fire 

CHARLES  ECKHART  Co.,  Los 
Angeles,  phonograph  record  proc- 
essing plant,  will  continue  opera- 
tions in  a  temporary  setup  until 
new  quarters  are  established,  fol- 
lowing a  fire  which  caused  an  esti- 
mated $50,000  damage. 


Worldwide  Coverage 

PLANS  for  covering  leading  sport- 
ing events  not  only  in  this  country 
but  wherever  they  occur  through- 
out the  world  were  announced  for 
1946  by  Bill  Stern,  NBC  sports- 
director.  Robert  Friedheim,  mana- 
ger of  NBC's  Radio  Recording  Di- 
vision, said  that  the  division  is  now 
completing  expansion  and  improve- 
ment of  plant  facilities  to  provide 
better  quality  and  faster  service. 
A  number  of  new  programs  for 
1946  release  are  in  preparation,  he 
said,  pointing  out  the  increased  de- 
mand for  "bright  new  types  of  pro- 
grams" since  V-J  Day. 


Page  34    •    December  31,  1945 


BROADCASTING    •  Telecasting 


Business  Leaders  plan  fear 


a  desire  £,  u  erican«  enter        - .       .  **e  than  'ts 


*  Consider  H.  Will-i  #  i 


PlacS^  J"-  "aLtvXTk^  is  con,-  • 

We  manufacture  ch,  States-  "e  of  the  few  ttrf ■  tnd  to 

^  curtail  productVo  ry  and  ha^  maD,e  fl     .  St^ight-Jine 


"conv^  .  P^duction  'a„"d 


We  should  like  to  send  you 
a  copy  of  our  40-page 
book  "28  Business  Leaders 
Plan  for  Louisville." 


Hlje  Courier 'iimrnal 

THE  Louisville  Times 

Radio   Station  WHAS 


December  31,  1945 


By  January  15  we  will  be  in  our  new 
location  in  downtown  Cincinnati.  New 
studios  with  Polycylindrical  walls  .  .  .  new 
offices  and  a  new  opportunity  for  service 
to  Greater  Cincinnati. 

Yes,  it's  the  new  WSAI!  Watch  us!  Join  us! 
In  Cincinnati,  it's  OUT  move! 


Music — Hit  or  Run? 

THE  NEW  YEAR  is  as  good  a  time  as  any 
to  reappraise  the  music  situation.  If  precedent 
holds,  you  can  circle  Jan.  1  on  your  new  cal- 
endar as  the  beginning  of  another  365  days  of 
uncertainty,  misgiving,  shadow-boxing  and  in- 
trigue, with  the  star  performer  the  omnipresent 
James  Caesar  Petrillo. 

Since  Oct.  1,  when  Justice  Justin  Miller  took 
over  the  NAB  presidency,  there  has  been  con- 
siderable redeployment  and  scenery-shifting. 
Mr.  Miller,  having  been  reared  in  jurispru- 
dence, wanted  to  get  all  of  the  evidence  in.  He 
appointed  a  strong  committee  to  work  with 
him.  He  wanted  to  sit  across  the  table  from 
Petrillo  before  embarking  upon  his  course. 

The  redoubtable  Jimmy — never  one  to  over- 
look breaks — hasn't  had  time  to  see  Mr.  Miller, 
it  appears.  He  had  to  spend  the  holidays  in 
Chicago  and  clear  away  other  business. 

But  Jimmy  found  time  enough  to  (1)  bar 
dual  AM-FM  broadcasts  unless  there's  a  100% 
standby;  (2)  forbid  broadcasts  of  musical 
programs  from  abroad  (except  Canada) ;  (3) 
serve  notice  on  the  networks  that  they  must 
"do  something"  about  those  affiliates  which 
don't  employ  staff  orchestras  (implying  sec- 
ondary boycott  penalties) ;  (4)  order  expulsion 
proceedings  against  Dr.  Joseph  E.  Maddy,  of 
the  Interlochen  (Mich.)  Music  Camp,  because 
the  educator  had  the  temerity  to  challenge 
his  authority. 

Previously,  of  course,  Jimmy  had  hobbled 
television  by  barring  all  musical-video  pro- 
grams until  he  makes  up  his  mind.  The  FM 
ban  means  the  new  broadcast  medium  will  be 
retarded  until  His  Musical  Majesty  lifts  an 
eyebrow  or  otherwise  condescends  to  permit 
that  which  the  Federal  Government  already 
has  decreed. 

Here  is  a  man  who  has  defied  the  President 
of  the  United  States,  the  Congress,  the  mili- 
tary, the  FCC,  and,  of  course,  the  people.  He 
has  gotten  away  with  it  because,  as  the  law 
stands,  no  law  can  touch  him. 

These  newest  edicts — summoning  of  the  net- 
work presidents  to  do  something  about  affili- 
ates, the  FM  and  television  bans  and  the  over- 
seas pickup  termination — all  occurred  after 
the  NAB's  president  assumed  office.  Could  it 
be  that  Jimmy  wants  his  maximum  demands 
on  the  table  before  he  sits  down  with  President 
Miller?  Does  he  want  the  networks,  who  are 
-most  vulnerable,  to  be  beaten  down  so  the  bar- 
gaining will  be  redueed  to  virtual  acquiescence 
in  advance? 

The  pattern  is  clear.  Jimmy  wants  a  four- 
-way  squeeze  on  radio  before  he  negotiates.  He 
thinks  he  has  it. 

There  are  just  two  ways,  as  we  see  it,  to 
meet  these  latest  thrusts.  One  is  by  legis- 
lation, but  that  takes  time  and  forbearance. 
The  other  is  the  time-honored  method  of  fight- 
ing it  out. 

The  NAB  Board  meets  this  week  in  Los 
Angeles.  The  networks  will  be  there.  The  net- 
works have  most  to  lose  first.  It  takes  courage. 
But  there  will  never  be  a  more  propitious  time. 
The  demands  will  become  more,  not  less,  oner- 
Page  38    •    December  31,  1945 


ous  as  time  passes  and  newer  radio  services 
flower. 

Radio  can  survive  without  live  musicians  for 
quite  a  spell.  Because  of  the  innate  sense  of 
fair  play  that  animates  America,  the  public 
will  be  on  radio's  side. 

It's  time  for  the  showdown.  It's  a  radio-wide 
problem,  involving  stations,  networks,  adver- 
tisers and  agencies.  It's  the  bedrock  case  of 
whether  radio  will  run  itself  or  again  knuckle 
under  to  a  tyrannical  labor  boss. 

For  tender-hearted  broadcasters  (and  for 
high-riding  Petrillo)  we  commend  a  reading 
of  the  case  history  of  AS  C  AP  versus  Radio. 
Also  Chamberlain  at  Munich. 


1946:  "Do  It  Better" 

RIDING  HIGH  in  pace  with  all  other  media, 
radio  is  on  the  threshhold  of  the  new  year — 
its  first  peacetime  start  in  the  last  five — 
with  all  outward  signs  of  another  record- 
smashing  spurt  through  the  calendar. 

Actually,  radio  is  colliding  with  its  year  of 
greatest  trial. 

Income  may  well  eclipse  the  $325,000,000 
net  sales  figure  which  likely  will  be  reached 
for  1945.  More  people  will  have  been  gainfully 
employed  with  higher  wages  than  for  any 
other  year.  There  will  be  all  the  earmarks  of 
highly  successful  operation. 

The  results  of  the  annual  survey  in  this 
issue  depict  a  bigger  and  better  year  for  radio 
in  every  department.  Business  already  com- 
mitted supports  that  conclusion. 

But  where  will  the  overhead  go? 

Most  established  AM  stations  are  looking 
toward  substantial  investments  in  FM  opera- 
tion. In  the  major  markets  they  are  confronted 
with  even  heavier  investments  for  television, 
too.  Newcomers  by  the  hundreds  in  FM  and 
by  the  scores  in  television  are  queueing  up  or 
are  already  in  before  the  FCC. 

There  will  be  more  radio  advertising  dol- 
lars, but  they  will  be  spread  over  a  greater 
number  of  outlets;  if  not  in  1946,  then  in  1947. 
Overheads,  because  of  greater  plant  require- 
ments as  well  as  the  inexorable  stepping  up 
of  labor  demands,  will  increase.  And  not  to  be 
overlooked  is  the  unlimbering  of  the  big  guns 
of  competitive  printed  media.  Newspapers  and 
magazines  have  been  storing  up  broadsides 
against  the  day  that  paper  rationing  would 
end.  That  day  is  here. 

Has  radio  been  too  complacent,  too  apathetic 
to  these  danger  signs  in  these  bountiful  years? 
It's  true  that  business  has  come  easily  with 
the  demand  exceeding  the  time  supply  in  no 
few  instances.  It's  true  that  many  broadcast- 
ers, who  started  from  scratch,  have  delegated 
authority  down  the  line  and  are  caring  for 
"policy"  level  matters  only  these  days. 

Radio,  we  hear  from  every  side,  did  a  pow- 
erful job  during  the  war.  But  intermingled 
with  the  kudos  has  been  the  constant  bleat- 
ing about  overcommereialism  on  the  air — not 
in  any  other  medium.  Radio  can't  thrive  on 
past  performances.  But  you  can  bank  on  the 
pressure  groups  not  permitting  the  public  to 
forget  the  synthetic  commercial  issue. 

All  in  radio — old-established  operations  and 
newcomers  alike — have  a  big  job  just  ahead. 

There's  plenty  of  room  for  improvement  in 
radio's  service.  Any  service  that  can't  make 
progress  becomes  moribund. 

Broadcasters  should  enter  1946  with  one 
firm  resolve:  "Do  it  better." 


CLAIR  REUBEN  McCOLLOUGH 


CLAIR  R.  McCOLLOUGH,  general  mana- 
ger of  the  Mason  Dixon  Radio  Group,  can 
usually  be  found  where  daily  problems 
are  the  thickest  whether  they  be  those  of 
the  stations  he  directs  or  the  broadcasting 
industry  in  general. 

Born  in  York,  Pa.,  July  1,  1903,  his  family 
soon  thereafter  moved  to  Lancaster.  At  13, 
Clair  began  carrying  newspapers  for  the  Lan- 
caster Intelligencer.  During  his  prep  school 
days  at  Franklin-Marshall  Academy,  Lan- 
caster he  toiled  in  the  Intelligencer's  circula- 
tion department  and  as  a  school  correspondent 
and  then  entered  the  Mergenthaler  School, 
Brooklyn,  N.  Y.,  where  he  studied  the  intricate 
phases  of  newspaper  mechanical  equipment. 
Upon  the  completion  of  this  course,  he  matric- 
ulated to  Pennsylvania  State  Teachers  College. 
During  his  college  years  he  worked  as  a  re- 
porter and  then  as  editor  of  the  late  afternoon 
sports  edition  of  the  Intelligencer.  Following 
his  graduation,  McCollough  entered  the  adver- 
tising department  of  the  Lancaster  Newspa- 
pers, Inc.,  where  he  assumed  an  executive  posi- 
tion in  1927. 

Sees  Radio  Possibilities 

At  this  point  Clair  began  to  grasp  the  possi- 
bilities of  radio.  His  desire  to  understand  the 
new  medium  was  given  impetus  when  the  In- 
telligencer's publishers  acquired  WGAL  in 
1929. 

Their  initial  venture  having  proven  success- 
ful, they  purchased  WILM  Wilmington,  Del., 
in  1931.  Clair  transferred  to  that  city.  Later 
in  the  same  year  WDEL  Wilmington,  was  ob- 
tained, doubling  his  managerial  responsibili- 
ties. Following  a  year  in  Wilmington  manag- 
ing WDEL  and  WILM,  McCollough  moved  on 
to  York,  Pa.,  where  he  supervised  the  installa- 
tion of  WORK. 

While  dividing  his  time  between  Lancaster, 
Wilmington  and  York  in  1932,  a  CP  was 
granted  for  Hazleton,  Pa.,  and  Clair  suc- 
ceeded in  getting  WAZL  on  the  air  by  late 
December.  In  1935  permission  was  granted  for 
the  construction  of  WEST  Easton,  Pa.,  and 
soon  Clair  was  in  that  city  with  the  station 
going  on  the  air  in  early  1936.  In  1939  WKBO 
Harrisburg,  Pa.,  was  acquired  adding  further 
responsibilities. 

When  the  FCC's  "duopoly"  order  became 
effective  in  1944,  it  was  necessary  to  dispose 
of  the  controlling  interest  in  WILM  Wilming- 
ton. The  proceeds  of  the  sale  were  converted 
into  an  interest  in  WRAW  Reading,  Pa.  In 
June  of  this  year  negotiations  for  the  purchase 

(Continued  on  page  4-0) 

BROADCASTING    •  Telecasting 


MEMBER  -  THE  NATIONAL  ASSOCIATION  OP  REAL  ESTATE  BOARDS 


MEMBER  ■  THE  OREGON  ASSOCIATION  OP  REAL  ESTATE  BOARDS 


Board 


OFFICERS— 1945 
Reade  M.  Ireland,  President 
Geo,  F.  Crow,  First  Vice-President 
Wm.  W.  Barendrick,  Second  Vice-President 
Sanford  E.  Norby,  Third  Vice-President 
Philip  Horstman,  Secretary 
Oscar  Pederson,  Treasurer 


XRS— 1945 

.Mildred  Keeney 
F.C.  McGowan 
Harold  Rogers 
David  B.  Simpson 

fELCH 

Wm.B.  Shively 


Vice-President,  K  0  I  N 
Portland  4.,  Oregon 

Dear  Art: 

Today  for  the  first  time  in  almost  ten  years  the  audien 
at  one  of  our  weekly  luncheon  meetings  spontaneously  st 
to  applaud  a  speaker  who  was  not  either  a  National  Off i 
member  of  Congress,  or  state  governor, 
most  unusual  tribute  to  a  speaker  we 

So,  no  wonder  President  Ireland  wish 
you  the  Board's  appreciation  of  the  talk  you  gave  at 
today's  meeting.    We  have  heard  all  kinds  of  people 
try  to  sell  Oregon  to  the  Oregonians,  but  not  one  of 
them  has  come  within  miles  of  you 

When  Oregon  does  realize  the  full  benefits  of  "Tourists 
Unlimited",  it  will  be  largely  due  to  the  efforts  of 
Art  Kirkham. 

Gratefully  yours 


Executive  Se#etary 


LWBsmmc 


mm 


PORTLAND,  OREGON 


NATIONAL  REPRESENTATIVES 


Respects 


(Continued  from  page  38) 

of  the  remaining  WRAW  stock 
were  completed. 

During  these  years,  Clair  has 
been  occupied  in  industry  affairs  in 
addition  to  his  multiple  duties  of 
station  management.  His  early  in- 
sight into  the  necessity  for  a  united 
effort  by  all  broadcasting  stations 
caused  him  to  become  and  remain 
a  strong  advocate  for  close  co-oper- 
ation within  the  industry. 

An  active  member  of  NAB, 
Clair  is  currently  a  director-at- 
large  and  previously  served  on  the 
board  of  directors  from  the  Third 
District.  He  is  a  member  of  the 
legislative  committee  and  in  the 
past  served  on  the  music  copyright, 
labor  and  other  committees. 

Clair  is  presently  a  member  of 
the  NBC  Stations  Planning  and 
Advisory  Committee  and  was  first 
president  of  the  Pennsylvania 
Broadcasters  Assn.  with  its  long 
record  of  guarding  against  adverse 
radio  legislation  in  the  Keystone 
State.  He  made  the  trip  to  Europe 
with  the  U.  S.  Broadcast  Mission 
last  fall. 

He  firmly  believes  there  is  no 
substitute  for  loyalty  and  proceeds 
on  the  theory  that  loyalty  is  re- 
turned in  direct  proportion  to  that 
in  which  it  is  given.  One  of  his 
cardinal  principles  has  always  been 
an  enthusiasm  for  local  autonomy 
by  each  Mason  Dixon  station.  Prac- 
tically all  management  and  other 
station  personnel  is  the  product  of 
development  within  the  organiza- 
tion. 

In  spite  of  a  working  schedule 
that  calls  for  a  long  day  at  the 
office  when  in  Lancaster,  Clair  is 
active  in  civic  and  charitable  en- 
terprises as  an  officer  and  board 
member  of  the  Welfare  Federation, 
St.  Joseph's  Hospital,  Public  Li- 
brary, Community  Concert  Assn. 
and  others.  He  has  been  associated 
with  numerous  financial  campaigns 
and  is  currently  chairman  of  the 
Annual  United  Drive  of  the  Wel- 
fare Federation,  War  Chest  and 
Pennsylvania  War  Fund. 

Clair  is  a  Rotarian,  32d  Degree 
Mason,  Shriner  and  member  of 
various  fraternal,  athletic  and  so- 
cial organizations.  His  wife  is  the 
former  Velma  A.  Dilworth  and  the 
couple  have  one  daughter,  Con- 
stance, 10.  He  is  an  ardent  sports 
fan  and  hunts,  fishes,  golfs  and 
gardens. 


MutuaFs  Best  17 

MUTUAL  has  sent  to  radio  editors 
a  list  of  what  network  believes  to 
be  its  top  sustaining  shows  for  con- 
sideration by  editors  for  listing  in 
poll  of  best  radio  programs  for  past 
year.  Total  of  17  programs  of  all 
types  have  been  listed. 


Charge  Account  Spots 
RADIO  has  not  been  used  by  many 
stores  to  solicit  charge  accounts,  J. 
Gordon  Dakins,  manager  of  credit  man- 
agement division  of  National  Retail 
Dry  Goods  Assn.,  reports  in  article  in 
December  issue  of  NRDGA's  monthly 
"Promotion  Exchange."  But,  he  con- 
tinues, "those  stores  which  do  use  it  in 
the  form  of  spot  announcements  have 
been  well  pleased  with  the  results." 


Experts  Confused 

ROUNDUP  on  its  analysts' 
predictions  of  international 
and  domestic  trends  for  1946 
was  released  last  week  by 
NBC.  Like  the  public,  the 
17  experts  are  confused.  But 
one  thing  was  clear:  NBC 
commentators  suffer  no  cen- 
sorship on  their  prognostica- 
tions; they  disagreed  among 
themselves  on  the  future  of 
Europe,  Asia,  UNO,  the  atom 
bomb  and  the  U.  S.  economy. 


Rosenbaum  Returning 
To  Philadelphia^Practice 

COL.  SAMUEL  R.  ROSENBAUM, 
former  president  of  WFIL  Phila- 
delphia, who  has  just  been  relieved 
of  active  duty  in  the  Army  follow- 
ing a  two-year  overseas  tour,  an- 
nounced last  week  his  return  to  the 
practice  of  law  in  Philadelphia.  He 
will  specialize  in 
public  relations 
and  labor  rela- 
tions. Offices  will 
be  at  1828  Land 
Title  Bldg.,  Broad 
&  Chestnut 
Streets,  shortly 
after  the  first  of 
the  year. 

Col.  Rosen- 
baum,  who  was  Mr.  Rosenbaum 
the  commanding 
officer  of  Radio  Luxembourg  during 
the  time  of  its  allied  operation, 
entered  the  Army  in  1943  and  at 
that  time  resigned  both  as  presi- 
dent of  WFIL  and  as  vice  presi- 
dent and  counsel  of  Bankers  Se- 
curity Corp.,  Philadelphia,  with 
which  he  had  been  associated  since 
1926.  In  1918-20  he  was  Assistant 
U.  S.  Attorney  in  Philadelphia  and 
from  1920  until  1924  served  as 
Assistant  Solicitor  of  Philadelphia. 
Col.  Rosenbaum,  who  was  deco- 
rated by  the  U.  S.,  French,  Belgian 
and  Luxembourg  Governments,  will 
retain  his  reserve  officer's  commis- 
sion upon  termination  of  his  Army 
service  in  January. 


Haynes  Sells 

PAUL  HAYNES,  Montreal,  has 
sold  his  interest  in  the  Canadian 
research  firm  of  Elliott-Haynes 
Ltd.,  Toronto  and  Montreal,  Wal- 
ter Elliott  announced  at  Toronto. 
There  will  be  no  change  in  com- 
pany name  or  policies,  but  a  new 
national  rating  report  on  radio 
programs  to  supplement  the  pres- 
ent1 day  and  evening  regional  re- 
ports will  be  started  early  in  the 
new  year.  In  addition,  the  com- 
pany also  will  issue  a  revised  and 
improved  edition  of  the  twice- 
monthly  Radio  Time,  which  lists 
for  all  subscribing  stations  every 
program  and  sponsor.  Company 
will  expand  staffs  at  both  offices. 
Myles  Leckie,  Toronto,  statistician, 
was  elected  vice  president  at  the 
annual  meeting  at  Montreal,  and 
Ernest  Comte,  Montreal,  was 
elected  secretary-treasurer. 


Kesten 


Kesten  Sees  Public 
Wish  as  Mandate  *f 

Broadcasters  Must  Offer  New 
Ideas,  Says  CBS  Official 

By  PAUL  W.  KESTEN 
Executive  Vice  President,  CBS 
TODAY'S  unprecedented  public  de- 
mand for  new  radios — estimated 
at   many   millions   of   sets — is  a 
mandate  to  broadcasters   as  well 
as    to  manufac- 
turers. The  man- 
ufacturer can 
fulfill  his  obliga- 
tion with  metal, 
wood  and  plastic. 
The  broadcaster 
must    meet  his 
with  something 
more  plastic  even 
than  plastic — 
with  the  high  art 
of     the  spoken 

word,  the  creative  idea,  the  flow  of 
music  and  drama. 

The  public's  increased  demand 
for  radio  expresses,  at  least  indi- 
rectly, its  approval  of  the  job  radio 
did  during  the  war.  If  we  are  to 
keep  this  approval,  however,  we 
must  continue  to  deserve  it.  The 
radio  audience  has  changed  since 
1940;  changed  in  character  and 
changed  in  composition.  It  is  a 
better  -  informed  audience,  more 
aware  of  and  more  interested  in 
world  affairs  than  it  was  five 
years  ago.  It  includes,  or  soon  will, 
millions  of  young  men  who  learned 
in  distant  parts  of  the  world  a 
new  appreciation  of  American 
radio.  Recognition  of  this  new  kind 
of  audience  must,  in  my  opinion, 
enter  into  any  intelligent  planning 
of  broadcasting's  future  programs 
and  policies. 

It  is  a  healthful  fact  that  the 
public  knows  of  the  war-born 
technical  advances  that  are  now 
available  to  radio.  We  at  CBS  have 
long  been  convinced  that  FM,  be- 
cause of  its  superior  quality,  must 
eventually  replace  AM  broadcast- 
ing. Public  insistence  on  the  im- 
proved system  should  hasten  the 
removal  of  any  obstacles  yet  re- 
maining in  the  path  of  its  develop- 
ment. In  the  same  way,  increasing 
public  knowledge  of  the  existence 
of  vastly  improved  television  should 
discourage  any  tendency  within  the 
industry  to  delay  its  introduction. 
High  definition  television  in  full 
color  has  already  emerged  from  the 
laboratory.  Public  demand  can  move 
it  swiftly  from  commercial  draft- 
ing boards,  through  busy  produc- 
tion lines,  and  into  the  home. 


Lehn  &  Fink  Drops 
LEHN  &  FINK  PRODUCTS  CORP.,  New 
York  (Hinds  Honey  &  Almond  Cream), 
will  drop  "Blind  Date"  with  Arlene 
Francis,  Fri.  8  p.m.  over  ABC,  after 
Jan.  J8  show.  Cancellation  came  in  con- 
nection with  recent  switch  of  account 
from  William  Esty  Co.  to  McCann- 
Erickson,  both  of  New  York. 

'Fire  Chief  Is  Guest 
ED  WYNN  will  resume  his  "Fire  Chief 
character  as  guest  on  four  consecutive 
programs  of  "Texaco  Star  Theatre"  ef- 
fective Jan.  6,  9:30  p.m.  on  CBS.  Rest 
of  program  format  will  remain  same. 
Show  is  sponsored  by  Texas  Co.,  New 
York  (Texaco),  through  Buchanan  & 
Co.,  New  York. 


Page  40    •    December  31,  1945 


BROADCASTING    •  Telecasting 


The  New  TEMCO 

High  Fidelity 


FM  Broadcast 

TRANSMITTER 


250  BCF     88-108  MEGACYCLES 

TEMCO  proudly  presents  this  outstanding  achievement  in  FM  engineer- 
ing— the  result  of  10  years  of  pioneering  in  custom-built,  superlative 
communication  equipment. 

HIGHLIGHTS  OF  THE  TEMCO  250  BCF 


•Normal  rated  output  power  250 
watts.  Maximum  rated  output 
power  375  watts. 

•Continuous  monitoring  of  the  car- 
rier frequency  by  a  center  fre- 
quency deviation  meter  calibrated 
directly  in  cycles. 

•An  exciter  unit  —  heart  of  the 
transmitter — characterized  by  tun- 
ing simplicity  accomplished  by  em- 
ploying only  4  stages  to  raise  the 
primary  oscillator  frequency  to  the 
carrier  frequency. 

•A  new  circuit  of  technically  ad- 

*A  limited  quantity  of  the  TEMCO  Model  250  BCF  will  be  available  for 
January  delivery.  Orders  will  be  filled  in  rotation  as  received.  ACT  NOW. 
Place  your  order  at  once. 

NOW  ON  DISPLAY  FOR  YOUR  INSPECTION. 

Phone  or  wire  for  an  appointment. 


vanced  concept  which  maintains  a 
high  degree  of  center  frequency 
stabilization  without  introduction 
of  distortion. 

•  Peak  efficiency  and  great  de- 
pendability are  obtained  by  the 
use  of  new  miniature  V-H-F  tubes 
in  the  exciter. 

•  Improved  design  in  the  IPA  and 
PA  stages  eliminating  tank  radia- 
tion, feedback,  radio  frequency 
and  high  voltage  potentials  from 
the  tank  circuits  and  transmitter 
frame. 


RADIO  COMMUNICATION  EQUIPMENT 
TRANSMITTER  EQUIPMENT  MFG.  CO.,  INC. 

345  Hudson  Street,  New  York  14,  N.  Y. 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  41 


fflflnflCEmEmjjjl 


fanniiBCifli  j 


PHILIP  G.  LASKV,  manager  of  KROW 
Oakland,  Cal.,  at  invitation  of  local 
board  of  education  and  as  part  of 
school  system's  occupational  guidance 
program,  is  giving  a  series  of  talks  on 
radio  before  senior  classes  of  various 
high  schools. 

JOHN  H.  McNEIL,  general  manager  of 
WJZ  New  York,  played  Santa  Claus  Dec. 
22  at  annual  Christmas  party  given  by 
the  Advertising  Women  of  New  York 
Inc.  at  New  York's  Salvation  Army 
Home  for  Working  Women. 

HAROLD  A.  LAFOUNT,  general  man- 
ager of  the  Bulova  stations  and  presi- 
dent of  WORL  Boston,  has  removed  his 
headquarters  offices  to  564  Fifth  Ave.. 
New  York  17. 

JAMES  D.  SHOUSE,  vice  president  of 
Crosley  Corp.  (WLW  Cincinnati),  in 
charge  of  broadcasting,  has  been  elected 
a  member  of  the  board  of  trustees  of 
Cincinnati  College  of  Music,  replacing 
the  late  Dr.  Carl  R.  Hiller.  He  has  been 
stockholder  in  college  for  several  years 
and  since  1943  he  has  contributed  for 
WLW  an  annual  $1,000  scholarship  for 
award  by  college  to  an  outstanding 
young  vocal  student. 
JAMES  M.  LEGATE,  general  manager  of 
WIOD  Miami,  has  been  elected  to  a  sec- 
ond term  as  member  of  the  board  of 
directors  of  Better  Business  Division, 
Miami  Chamber  of  Commerce. 
DON  S.  ELIAS,  executive  director  of 
WWNC  Asheville,  N.  C,  is  chairman  of 
arrangements  committee  for  dinner 
honoring  Lt.  Gen.  Robert  L.  Eichel- 
berger  and  also  for  annual  dinner  of 
Asheville  Chamber  of  Commerce  now 
scheduled  for  Jan.  17  and  of  which  U.  S. 
Comptroller  General  Lindsay  C.  Warren 
is  guest  speaker. 

KENYON  BROWN,  general  manager  of 


KOMA  Oklahoma  City,  has  been  named 
radio  chairman  for  the  Mile-O-Dimes 
campaign.  This  is  his  third  successive 
year  in  that  appointment. 
T.  A.  M.  CRAVEN,  vice  president  of 
Ccwles  Broadcasting  Co.,  Washington, 
cancelled  his  trip  to  Los  Angeles  to  at- 
tend the  NAB  board  of  directors  meet- 
ing Jan.  3-4,  because  of  transportation 
crisis  and  because  of  his  required  pres- 
ence in  Washington  later  the  same 
week  in  connection  with  FCC  prelimi- 
nary engineering  conference  on  Havana 
Treaty  allocations  scheduled  Jan.  4. 
COMMISSIONER  WILLIAM  H.  WILLS 
of  the  FCC  last  week  was  elected  to  a 
six-year  term  on  the  board  of  trustees 
of  U.  of  Vermont.  He  is  a  former  gov- 
ernor of  the  state  and  was  one  of  three 
new  trustees  elected. 

HUGH  B.  TERRY,  manager  of  KLZ 
Denver,  in  addition  to  attending  NAB 
board  of  directors'  meeting  will  confer 
with  CBS  western  division  directors 
while  in  Hollywood  during  first  week  of 
January. 

ED  BORROFF,  ABC  vice  president  in 
Chicago,  and  his  new  associate,  JAMES 
L.  STIRTON,  are  to  make  a  business 
trip  to  New  York,  Jan.  2. 


Atkinson  Named 
DR.  CARROLL  ATKINSON,  radio  direc- 
tor of  New  Jersey  State  Teachers  Col- 
leges in  1939-41,  has  joined  the  public 
relations  department  of  the  Key  Sys- 
tem, Oakland.  Cal.,  transit  corporation. 

Son  Is  Married 
LT.    NATHAN    STRAUSS    3rd,    son  of 
Nathan   Strauss,    president   of  WMCA 


Mr.  Discing  Attorney 
Gets  his  man.... 


frank  Bow, 
WHBC  staff  mem- 
ber and  prominent 
Canton  attorney, 
donned  a  war  corre- 
spondent's uniform  . . .  flew  to  the  Pacific 
. . .  and  brought  back  the  recorded  voices 
of  "home-town"  members  in  the  armed 
forces.  Local  interest  keeps  Canton  lis- 
teners tuned  to 
WHBC  ...  and 


CANTON 


your  sales  story 
gets  friendly 
attention. 


BASIC 
STATION 
MUTUAL  NETWORK 


Page  42    •    December  31,  1945 


John  S.  Hayes  Is  Named 
Manager  WQXR-WQXQ 

JOHN  S.  HAYES,  just  released 
from  the  Army  as  lieutenant  colo- 
nel, has  been  named  station  man- 
ager of  WQXR 
and  its  FM  affili- 
ate, WQXQ  New 
York  [Closed 
Circuit,  Dec.  24], 
it  was  announced 
last  Wednesday. 
He  will  assume 
his  new  duties 
Feb.  1. 

Col.  Hayes  be- 
gan his  radio 
career  at  WIP 
Philadelphia.  He  later  became  as- 
sistant program  director  of  WOR 
New  York,  a  post  he  held  until 
1941  when  he  joined  the  Army.  In 
1943  he  was  assigned  to  American 
Forces  Network,  Armed  Forces 
Radio  Service  stations  in  ETO.  A 
few  months  later  he  was  made 
AFN  manager.  He  holds  the  Le- 
gion of  Merit,  the  Bronze  Star, 
French  Croix  de  Guerre,  and  the 
Order  of  the  British  Empire. 


Col.  Hayes 


Jones  KCMJ  Manager 

CLINTON  JONES,  for  past  eight 
years  CBS  western  division  direc- 
tor of  news  broadcasts,  Hollywood, 
has    resigned  to 
.<*>jjgfr  become  general 

J&w®^  '*  manager  of 
f  1       KCMJ  Palm 

'mHhIr       Springs,  Cal.  Co- 
*^'Wr        owned    by  Dick 
~jL        ^oy    anc*  Donald 
McBain,  the  sta- 
'd/^McT  I    l'on  is  scheduled 
Jl    to    start  opera- 
tions in  mid- 
Mr.  Jones     January.  Mr. 

Jones  had  also 
previously  been  assistant  to  Fox 
Case,  former  CBS  western  division 
director  of  public  relations  and 
special  events.  Prior  to  network 
affiliation,  he  was  radio  director 
and  producer  of  Glasser-Gailey  & 
Co.,  Los  Angeles  agency.  George 
Irwin,  currently  in  charge  of  radio 
for  Robert  F.  Dennis  Inc.,  Los  An- 
geles agency,  has  been  named  sales 
manager  of  KCMJ. 


Albertson  Elected 

FRED  M.  ALBERTSON,  partner 
in  the  Washington  law  firm  of  Dow, 
Lohnes  &  Albertson,  has  been  elect- 
ed chairman  of  the  Washington 
Section,  Institute  of  Radio  Engi- 
neers. He  has  served  as  acting 
chairman  for  the  past  term.  Lynne 
M.  Semby,  former  NAB  director 
of  engineering,  now  with  the  Army 
Signal  Corps,  was  elected  vice 
chairman  and  George  P.  Adair, 
FCC  chief  engineer,  was  chosen 
secretary-treasurer. 


WOV  Rebroadcast 
IN  RESPONSE  to  numerous  requests 
WOV  New  York  on  Christmas  Day  pre- 
sented repeat  broadcast  of  "Mr.  Colombo 
Discovers  America,"  5-6  p.m.  Program 
depicts  Italian-American  integration 
into  American  society. 


LLOYD  C.  SMITH  has  returned  to  KWK 
St.  Louis  as  national  sales  service  rep- 
resentative. He  has  been  released  from 
Navy  as  lieutenant,  In  service  since 
February  1943. 

CLAUDE  OLSON,  formerly  with  sales 
staff  of  CKRC  Winnipeg,  Man.,  has  re- 
turned to  station  following  five  years 
as  Army  Service  Forces  major. 
KAY  CONLIN,  traffic  manager  of  WPEN 
Philadelphia,  has  resigned.  She  is  to 
marry  Lt.  Jack  Dougherty  in  February. 
CHARLES  KENNED  li,  former  account 
executive  of  WLS  Chicago,  has  joined 
KECA  Hollywood  In  similar  capacity. 

JOHN  S.  McNEILL.  released  from  Navy 
as  lieutenant,  has  been  appointed  ac- 
count executive  of  KMPC  Hollywood. 
Since  joining  armed  forces  in  1941  he 
has  been  in  Army,  Royal  Canadian  Air 
Force  and  U.  S.  Navy. 

BONNIE  WARD  succeeds  MARLENE 
BARKER  as  traffic  manager  of  WWDC 
Washington. 

TOBACCO  NETWORK,  Mutual  regional 
group  in  North  Carolina,  has  Issued 
rate  card  No.  5  effective  Jan.  1.  WJNC 
Jacksonville  Is  new  and  seventh  mem- 
ber of  chain. 

FORJOE  &  Co.,  New  York  station  rep- 
resentative, has  opened  West  Coast  of- 
fices at  1223  N.  Highland  Ave.,  Holly- 
wood. Telephone  is  Hillside  6038.  LARRY 
KRASNER,  former  radio  trade  publica- 
tions sales  executive  recently  released 
from  Army,  has  been  appointed  Pacific 
Coast  manager.  Besides  New  York  and 
Hollywood,  firm  also  maintains  offices 
in  Chicago,  Philadelphia  and  Pitts- 
burgh. 

GENE  W.  LEE,  West  Coast  sales  mana- 
ger of  Associated  Broadcasting  System, 
has  resigned  to  devote  full  time  to 
personal  interests,  Including  co-owner- 
ship of  KFXM  San  Bernardino,  Cal. 
FRANK  DOUGHERTY,  formerly  In 
charge  of  participating  shows  for  net- 
work, takes  his  post. 


Arthur  Bittong 

ARTHUR  BITTONG,  68,  remem- 
bered by  thousands  as 'King  Cheerio' 
of  the  early  days  of  radio,  died  on 
Dec.  20  at  his  home  in  Upper 
Darby,  Pa.  Mr.  Bittong  had  been  ill 
for  eight  months  with  heart  ail- 
ment. He  organized  the  Cheer- 
Up  Club  on  WCAU  Philadelphia 
in  1925.  More  than  50,000  members 
joined  the  club  in  seven  years.  Sur- 
viving are  his  wife,  Mamie,  and  a 
step-daughter,  Mrs.  Dorothy  South- 
worth  of  New  York.  Funeral  was 
in  Oakland  cemetery,  Philadelphia. 


Lewis  Returns 
DRAPER    LEWIS,    released    from  the 
Army,  Jan.  7  returns  to  his  former  posi- 
tion as  staff  writer  with  CBS  under 
Robert  Landry. 


ROADCASTING    •  Tclecastin 


■J 


• .  •  with  Don  Goddard 


7:30—7:45  a.m. 
12:00  noon— 12:15  p.m. 
Monday  through  Saturday,  WEAF 


1946  is  certain  to  be  another  year  of 
history-making  events  .  .  .  War  Crimi- 
nal Trials  .  .  .  United  Nations  Meet- 
ings .  .  .  Atomic  Power  .  .  .  and  the 
many  unsolved  problems,  domestic 
and  foreign,  left  by  the  war.  But,  good 
or  bad — national,  international  or  local 
— Don  Goddard  will  continue  to  bring 

j  NBC's  Key  Station  ♦  New  York 


ft 


50,000  watts  ■  660  kc. 

Represented  by  NBC  SPOT  SALES 


to  his  loyal  WEAF  audiences  complete 
and  unbiased  news  reports. 

Don  Goddard's  popularity 
no  news  to  sponsors 

Since  1939,  Don  Goddard  has  been  pre- 
senting his  friendly,  sincere  and  always 
authoritative  newscasts  to  an  ever- 
increasing  and  ever-loyal  audience.This 
intense  listener  loyalty  has  translated 
itself  into  sales  for  satisfied  sponsors. 

"WEAF  Market"  and  "New  York" 
synonymous 

There's  little  need  to  tell  you  about  the 
world's  richest  market.  All  the  adjec- 
tives and  all  the  market  data  we  could 
dig  up  would  hardly  do  justice  to  the 


vastness,  the  richness  and  the  poten- 
tiality oi  the  New  York  Market.  And 
from  the  first  day,  WEAF  (the  oldest 
commercial  station  in  America)  has 
been  so  closely  identified  with  the  area 
it  serves  that  listeners  have  long  recog- 
nized it  as  the  "Voice  of  New  York." 

Is  he  available? 

As  we  go  to  press,  Don  Goddard, 
WEAF's  senior  newscaster,  is  sched- 
uled to  become  available  for  sponsor- 
ship at  12  noon,  Mon.-Wed.-Fri.,  effec- 
tive December  31.  However,  by  the 
time  you  read  this,  some  alert  advertiser 
may  have  snapped  him  up. 

*         *  * 
Why  not-Tcall  us  and  find  out? 


BROADCASTING    •  Tclccastin 


December  31,  1945    •    Page  43 


AGEnCIES  ::'|| 


G VICTOR  LOWRIE  and  VANCE  PID- 
#  GEON  of  the  Minneapolis  office  of 
McCann-Erickson,  have  been  elect- 
ed vice  presidents.  KARL  E.  KAUFMAN, 
merchandising  director,  has  been  as- 
signed to  an  account  group  headed  by 
Pidgeon.  His  former  duties  are  assumed 
by  PAUL  LAIDLEY,  in  Navy  since  early 
1943,  just  released  as  lieutenant.  DEL- 
BERT  J.  COOK,  account  executive  in 
Minneapolis,  transfers  to  Chicago  office 
of  agency. 

MILTON  SAMUEL,  West  Coast  pub- 
licity head  of  Young  &  Rubicam,  ar- 
rives in  New  York  Jan.  1  at  agency's 
head  office  for  conferences  with  LES- 
TER GOTTLIEB,  agency  publicity  chief. 
BERNARD  J.  GROSS,  former  depart- 
ment manager  of  Meyer  Both  Co.,  Chi- 
cago, newspaper  service,  joins  Leo  Bur- 
nett Co.,  Chicago,  as  copy  writer  effec- 
tive Jan.  2. 

DAVID  JACKSON,  former  Toronto  office 
manager  of  Financial  Advertising  Co. 
of  Canada.  Montreal,  has  joined  L.  J. 
Haegerty  &  Assoc.,  Toronto,  as  vice 
president. 

CULP  &  BOOKER  is  new  firm  name  of 
Earl  R.  Culp  Co.,  Los  Angeles  agency, 
effective  Jan.  1,  HOWARD  BOOKER, 
for  year  and  a  half  account  executive, 
becomes  partner.  Offices  are  located  at 
437  S.  Hill  St.  Telephone  is  Mutual 
3159.  JAMES  S.  WILSON,  with  release 
from  Army,  has  Joined  staff  as  produc- 
tion director. 

CHARLES  A.  STEPHENSON  Jr.,  and 
JOHN  A.  PRIVETT  Jr.,  with  Navy  dis- 
charge have  resumed  posts  as  account 
executives  of  J.  Walter  Thompson  Co., 
Los  Angeles.  LEON  THAMER,  released 
from  Navy  as  lieutenant,  and  MARGOT 
MALLORY,  formerly  of  Kahn's  Dept. 
Store,  Oakland,  Cal.,  have  joined  agen- 


cy as  copy  writers.  CATHREEN  MEYERS 
has  been  added  to  art  department. 
PAUL  BRITTON,  formerly  of  KLZ  Den- 
ver, has  joined  Los  Angeles  staff  of 
Raymond  Keane  Adv.,  as  copywriter. 
ALFRED  ALBERTS  is  new  art  director. 
LESTER  HANNAH,  formerly  of  J.  Walter 
Thompson  Co.,  San  Francisco,  has  es- 
tablished his  own  advertising  agency  in 
that  city  in  the  Monadnock  Bldg.  Ac- 
counts include  Mohawk  Petroleum 
Products  Co.,  San  Francisco;  O'Rourke 
of  California,  San  Francisco  (Castle 
hats);  Eastside  Winery  Co.,  Lodi,  Cal. 

BILL  LARKIN,  released  from  Navy  as 
lieutenant-commander  and  formerly  of 
Chicago,  has  joined  Frank  Oxarart  Co.. 
Los  Angeles  agency,  as  head  of  research 
and  survey  department.  BILL  HARVEY, 
former  advertising  and  public  relations 
director  of  Title  Insurance  &  Trust  Co., 
Los  Angeles  recently  released  from  Navy, 
becomes  account  executive  of  same 
agency. 

DAY  FOSTER,  northwest  freelance  ra- 
dio writer  and  producer,  has  been  ap- 
pointed radio  director  of  Joseph  R. 
Gerber  Co.,  Portland,  Ore.,  agency. 
Foster  formerly  was  public  relations 
and  special  events  director  for  KGW 
and  KEX  Portland.  Prior  to  that  he 
had  been  program  director  of  KORE 
Eugene,  Ore.,  and  with  KSLM  KUJ 
KRLC  in  various  capacities. 
SWAFFORD  &  KOEHL  Inc.,  New  York 
and  Cleveland,  changes  its  corporate 
name  to  Koehl,  Landis  &  Landan  Inc.. 
Jan.  1.  CHARLES  K.  SWAFFORD  resigns 
as  director.  ALBERT  E.  KOEHL  remains 
as  president  and  director.  A.  A.  LANDIS. 
vice  president  in  charge  of  Cleveland 
office,  moves  to  New  York  as  secretary 
and  director.   JOHN  R.   LANDAN,  ac- 


count executive,  becomes  vice  president 
and  director. 

TED  PATRICK,  vice  president,  Compton 
Adv..  New  York,  resigns  to  join  Curtis 
Pub.  Co.  Jan.  1  to  do  experimental 
work  on  new  magazines. 
COL.  JOHN  D.  WITTEN,  discharged 
from  Army  after  four  years,  and  form- 
erly associated  with  Institute  for  Busi- 
ness Administration,  has  been  appointed 
manager  of  research  dept.,  Young  & 
Rubicam,  New  York,  reporting  to  DR. 
GEORGE  H.  GALLUP,  vice  president 
and  director  of  research. 
KAY  ALBERT,  former  account  execu- 
tive of  Garfield  &  Guild,  San  Francisco, 
has  joined  staff  of  Hugo  Scheibner  Inc., 
in  that  city,  as  fashion  director. 
TOBY  LEE,  formerly  head  of  continuity 
at  WMIN  Minneapolis,  has  joined  Earl 
Avery  Advertising  Service,  San  Fran- 
cisco. 

HENRY  FREMONT  HULL,  formerly  with 
Young  &  Rubicam  and  more  recently 
a  captain  in  8th  Air  Force,  joins  the 
radio  department  of  N.  W.  Ayer  &  Son, 
Philadelphia.  Other  new  additions  at 
Ayer's  include  LT.  DON  SHOLL,  from 
Navy,  to  copy  department,  and  LT. 
PETER  LAUCK  3d,  from  Navy,  to  art 
department  as  buyer. 
CHARLES  M.  GARVEN,  after  three  and 
a  half  years  with  the  Army  and  before 
that  with  Athens  Messenger,  has  joined 
Ray-Hersch  &  Waterston,  New  York,  as 
account  executive. 

JESSICA  WEST,  formerly  with  William 
Esty  &  Co.,  McCann-Erickson,  and 
Elizabeth  Arden,  has  been  appointed 
coordinator  of  fashion  merchandising 
with  Federal  Advertising  Agency,  New 
York. 

UNITED  AGENCY,  Portland,  Ore., 
plans  to  open  a  public  relations  office 
for  clients  in  Washington,  D.  C,  within 
next  month. 


Advertising  Committee 

POUR  MEN  widely  known  in  ra- 
dio are  among  members  appointed 
to  a  new  committee  of  the  U.  S. 
Chamber  of  Commerce  Domestic 
Distribution  Dept.  in  its  expansion 
of  service  to  the  advertising  in- 
dustry. They  are  Frederic  R. 
Gamble,  president,  American 
Assn.  of  Advertising  Agencies, 
New  York;  J.  Harold  Ryan,  vice 
president,  Fort  Industry  Co., 
licensee  of  WSPD  Toledo;  Frank 
Stanton,  vice  president  and  gen- 
eral manager,  CBS;  Niles  Tram- 
mell,  president,  NBC.  Lt.  0.  John 
Davis,  USNR,  is  advertising  spe- 
cialist to  handle  the  expanded  pro- 
gram. Others  named  to  the  depart- 
ment committee  were  Frank 
Braucher,  president,  Periodical 
Publishers  Assn.,  New  York;. Ver- 
non Brooks,  advertising  director, 
New  York  World-Telegram;  G.  R. 
Cain,  Chicago;  G.  D.  Crain  Jr., 
publisher,  Advertising  Age,  Chi- 
cago; G.  E.  Frazer,  president, 
National  Transitads,  Chicago;  Ed- 
win S.  Friendly,  general  manager, 
The  Sun,  New  York;  Myles  Stand- 
ish,  Standish-Barnes  Co.,  Provi- 
dence, R.  I.;  Charles  E.  Sweet, 
Capper  Publications  Inc.,  Topeka; 
Frederick  L.  Wertz,  president, 
Window  Advertising  Inc.,  New 
York.  Chairman  of  the  subcom- 
mittee is  Leonard  W.  Trester,  vice 
president,  General  Outdoor  Adver- 
tising Co.  The  group  will  meet 
Jan.  29  at  the  Waldorf-Astoria, 
New  York.  Charles  M.  Isaac  is 
manager  of  the  Chamber  of  Com- 
merce's D  o  m  e  s  t  ic  Distribution 
Dept.,  which  serves  retail,  whole- 
sale, and  service  industries. 


WWDC  Service 
ON  AIR  for  three  and  a  half  months, 
weekly  quarter-hour  "Jobs  for  Vet- 
erans" program  of  WWDC  Washington 
has  given  information  on  more  than 
20,000  local  jobs  to  as  many  veterans. 


Chicago  Agency  Becomes 
Reincke,  Meyer  &  Finn 

EFFECTIVE  Jan.  1  the  firm  of 
Reincke,  Ellis,  Youngreen  and  Finn, 
Chicago  advertising  agency,  will 
be  known  as  Reincke,  Meyer, 
Finn  Inc.  Established  in  1907  and 
located  at  520  North  Michigan 
Ave.,  the  firm  is  headed  by  Joseph 
H.  Finn,  chairman  of  the  board; 
Wallace  Meyer,  president;  Charles 
A.  Reincke,  secretary  and  treas- 
urer. 

Amos  B.  Reincke,  firm  founder, 
died  nearly  two  years  ago.  Mr. 
Frank  Ellis  has  not  been  actively 
associated  with  the  firm  for  15 
years,  and  C.  C.  Youngreen,  vice 
president,  died  two  years  ago. 


Nelson  A.  Shawn 

NELSON  A.  SHAWN,  radio  direc- 
tor of  the  Arthur  Meyerhoff 
Co.  Agency,  Chicago,  for  the  past 
10  years,  died  Dec.  22  of  a  heart 
attack  at  his  home  in  Evanston. 
Mr.  Shawn  supervised  and  con- 
ducted such  shows  as  Freedom  of 
Opportunity,  First  Line  and  Serv- 
ice to  the  Front  during  the  war 
and  his  latest  program  was  Island 
Venture  over  CBS  for  P.  K.  Wrig- 
ley  Co.  He  was  a  member  of 
ASCAP  and  composer  of  many 
popular  songs.  Surviving  are  his 
wife,  Iris  Gawan-Stobe  Shawn;  a 
son,  Nelson  E.  Shawn,  USNR;  his 
parents,  three  brothers  and  one 
sister.  Before  becoming  associated 
with  Meyerhoff,  Mr.  Shawn  was 
with  NBC  for  five  years  in  charge 
of  personal  appearances.  He  was 
born  April  19,  1898  in  Chicago. 
Funeral  was  held  last  Monday. 


S-W-T  Plan 

J.  M.  MATHES  Inc.,  New  York,  has  dis- 
tributed year-end  bonuses  to  its  staff 
on  basis  of  two  weeks'  salary  for  em- 
ployes who  have  been  with  organization 
for  a  year  or  longer,  as  part  of  a  three- 
phase  program  of  extra  financial  bene- 
fits for  employes.  Employes  with  more 
than  16  months  service  received  addi- 
tional benefits  through  payments  under 
profit  sharing  trust  plan.  Pension  trust 
plan  provides  minimum  of  $40  per 
month  to  employes  65  years  old  who 
have  been  employed  by  company  at 
least  four  years. 

KMYR  Pickup 
KMYR  Denver,  Col.,  independent  out- 
let, is  sending  pickup  unit  to  El  Paso, 
Tex.,  for  play-by-play  coverage  of  Sun 
Bowl  New  Year's  Day  game. 


;  SHIPYARDS    V  1 

"WFDF  Flint  says  we  gotta  win 
the  peace." 


BROADCASTING    •  Telecasting 


EXPONENTS  OF 


.the  men 
who  have  formed 


LEWIS  H 


LEWIS  H.  "Lew"  AVERY 

New  York 


DAVID  H.  "Sandy"  SANDEBERG 

San  Francisco 


LEWIS  H 


565  Fifth  Ave. 
New  York  17,  N.  Y. 
PLaza  3-2622 

BROADCASTING    •  Telecasting 


574  A  Market  Street 
San  Francisco,  Calif. 
DOuglas  5873 


333  No.  Michigan  Ave. 
Chicago  1,  111. 
ANDover  4710 


December  31,  1945    •    Page  45 


PRODUCTIOnJ-^f 


m 


Represented  by 
HEADLEY-REED  COMPANY 

New  York  Chicago  Detroit 

Atlanta    :    San  Francisco        Los  Angeles 


Mr.  Birnbryer 


LEE  CHADWICK,  for  two  and  a  half 
years  program  director  of  WWNC  Ashe- 
ville,  N.  C  has  resigned  to  become  as- 
sistant to  George  W.  Linn,  publisher  of 
Linn's  Weekly  Stamp  News,  Sidney,  O. 
EDDIE  BIRNBRYER  has  been  appointed 
chief  of  writers  at  WSM  Nashville,  Tenn. 

He  also  will  super- 
vise creation  and 
development  of  new 
shows  and  program 
ideas  in  addition  to 
programs  currently 
broadcast.  A  former 
freelance  writer  on 
network  evening 
programs,  he  lately 
has  been  on  the 
London  staff  of 
OWL 

ROBERT  L.  FID- 
LAR,  program  direc- 
tor of  WIOD  Miami, 
Fla.,  has  been  elect- 
ed director  of  Miami 
Exchange  Club  for  1946. 
JOHN  SCHEUER,  production  manager 
of  WPIL  Philadelphia,  has  received  a 
citation  from  Junior  Board  of  Trade, 
Philadelphia,  for  his  contributions  to 
further  cause  of  democracy. 
BILL  DRURY  and  ED  STARR,  disc- 
jockeys of  WPEN  Philadelphia,  have  re- 
signed. 

JANE  READ,  women's  commentator  of 
WCAU  Philadelphia,  is  ill  with  jaun- 
dice. 

NAM  LUPO,  woman's  commentator  at 
WAAT  Newark,  played  Mrs.  Santa  Claus 
on  Christmas  Day  to  hospitalized  crip- 
pled children  in  Newark  area.  Letters 
to  Santa  Claus  sent  in  by  children  were 
read  on  her  daily  program. 
JOEL  ALDRED,  released  as  squadron 
leader  in  RCAF,  has  joined  the  CBC 
announcing  staff  at  Toronto. 
EVE  MYLER,  formerly  in  charge  of 
ABC  Hollywood  music  rights  depart- 
ment, has  resigned  and  is  to  marry  Lt. 
Robert  Craig. 

FRANK  GALLAGHER,  with  Army  dis- 
charge, has  been  signed  as  featured 
vocalist  on  NBC  "Sheaffer  Parade." 
DEANE  MOORE,  former  announcer  of 
KHJ  Hollywood,  has  joined  KROW  Oak- 
land, Cal. 

PIERRE  ANDRE  has  been  assigned  an- 
nouncer on  ABC  "Symphonies  for 
Youth,"  weekly  45-minute  series  start- 
ing Jan.  12. 

WES  MEARS,  after  32  months  in  Navy, 
has  resumed  post  as  announcer  at  KFI 
Los  Angeles. 

WILLIAM  KARN,  NBC  Hollywood  pro- 
ducer of  net's  "Smilln'  Ed  McConnell 
Show,"  is  father  of  a  boy. 
BRUCE  BUELL,  announcer  of  KHJ 
Hollywood,  has  started  to  conduct  orien- 
tation classes  in  radio  for  veterans  at 
Herbert  Wall  School. 

GEORGE    DVORAK,    for    three  years 
with    AFRS    expeditionary    unit  on 
Guadalcanal,  has  returned  to  KFI  Los 
Angeles  as  announcer. 
TED  HARDEN,  former  WWL  New  Or- 
leans  announcer,    is    now  production 
manager  at  KUTA  Salt  Lake  City. 
PAUL  LONG  and  JOHN  E.  FERGUSON, 
both   released   from   AAF   after  three 
years  service,  have  returned  to  announc- 
ing staff  of  KWKH  Shreveport,  La. 
MARY  HELEN  RAIES  has  been  added 
to    continuity    department    of  WADC 
Akron,  O. 

MARGE  SHELDON,  transcription  clerk 
at  WGL  Fort  Wayne,  Ind.,  has  been 
named  continuity  writer.  MARY 
SCHNEIDER  is  new  transcription  clerk. 
IRIS  PARKER,  former  secretary  at  FBI 
office  in  Salt  Lake  City,  has  joined  con- 
tinuity department  of  KSL  Salt  Lake 
City. 

PHIL  ROLL,  announcer  at  WWDC 
Washington,  is  now  chief  continuity 
editor. 

JACK  OWENS,  m.c.-singer  on  NBC  "Tin 
Pan  Alley  of  the  Air,"  will  be  starred 
in  Universal  short  film  "Sing  and  Be 
Happy,"  one  of  a  series  featuring  radio 
talent. 

MAURY    WEBSTER    and    BOB  MOON 

with  release  from  Navy  have  resumed 
posts  as  announcers  at  CBS  Hollywood. 


CARL  HOFF  replaces  WILL  OSBORNE 

as  musical  director  of  NBC  "Abbott  & 
Costello  Show"  with  Jan.  3  broadcast. 
GINNY  SIMMS,  star  of  CBS  "Ginny 
Simms  Show",  has  been  named  national 
chairman  of  women's  radio  division  for 
American  Cancer  Society. 
RAY  SINGER,  co-writer  on  NBC  "Jack 
Haley  Show",  is  father  of  boy. 
DICK  MACK,  Hollywood  producer,  is 
father  of  boy. 

LEE  PHILIPS.  WCAE  Pittsburgh  an- 
nouncer released  from  AAF  as  lieuten- 
ant, returns  to  station. 
CHARLES  A.  McMAHON,  released  from 
the  Navy,  and  W.  R.  JOHNSTON,  ex- 
Marine,  has  returned  to  the  announc- 
ing staff  of  WNOX  Knoxville,  Tenn. 
ROBERT  DON  THOMPSON,  released 
from  Navy  as  commander,  has  rejoined 
NBC  Hollywood  as  night  program  super- 
visor, replacing  ROBERT  MacGREGOR 
EADIE,  named  assistant  manager  of 
network  continuity  acceptance. 
BILL  CORCORAN,  chief  announcer,  has 
been  appointed  production  director  of 
KIRO  Seattle. 

FRANCES  LANGFORD  has  been  named 
chairman  of  entertainment  committee 
to  provide  radio  programs  for  AFRS 
"bedside  network"  in  111  military 
hospitals. 

CHARLES  WARREN,  head  of  transcrip- 
tion department  of  KFRC  San  Fran- 
cisco, is  father  of  a  boy. 
ELVIA  ALLMAN,  who  portrays  Mrs.  Ken 
Niles  on  NBC  "Abbott  &  Costello 
Show,"  was  married  to  Jerry  Baylor 
Dec.  1. 


llEUIS.  pp&l 


JACK  BECK  assistant  director  of  news 
broadcasts,  CBS  western  division,  Hol- 
lywood, has  been  named  director  suc- 
ceeding CLINT  JONES  who  resigned  to 
become  general  manager  of  KCMJ  Palm 
Springs,  Cal.  (See  story  page  42). 
JOSEPH  CONNOLLY  returns  to  WCAU 
Philadelphia  as  director  of  news,  pub- 
licity and  special  events  on  Dec.  31 
after  three  and  a  half  years  in  Navy. 
He  was  released  as  lieutenant  com- 
mander. RUDY  BLOOM,  who  has  been 
filling  that  post,  heads  station's  new 
research  department. 

FRANNY  MURRAY,  sports  commenta- 
tor of  WIBG  Philadelphia,  is  father  of 
a  girl. 

PAUL  BARETTE  has  returned  as  news 
editor  of  CBC  Montreal  studios  after 
being  on  loan  to  CBC  International 
Service  overseas. 

MURRAY  YOUNG,  WHK  Cleveland 
commentator,  has  returned  to  station 
following  10,000  mile  four  month  air  trip 
to  13  European  countries  where  he  made 
108  transcriptions  for  rebroadcast  and 
took  1200  feet  of  color  film. 
GENE  CLAUSSEN,  former  editor  of 
Mast,  Maritime  Service  publication,  has 
joined  the  news  staff  of  WMT  Cedar 
Rapids,  la. 

JACK  F.  NEWMAN,  before  Army  serv- 
ice news  editor  of  Muskegon  Chronicle, 
has  been  named  news  editor  of  WKBZ 
Muskegon,  Mich. 

MARK  AUSTAD,  news  commentator  of 
WWDC  Washington,  has  been  released 
from  the  Army.  He  served  for  four  years 
in  Army  Intelligence. 

HAL  WOLFE,  released  from  Marines  as 
captain,  has  returned  to  sportscasting 
staff  of  Tide  Water  Associated  Oil  Co. 
SHELLEY  MYDANS,  who  with  her  hus- 
band Carl  was  captured  by  the  Japa- 
nese upon  the  fall  of  Manila,  Jan.  2 
begins  new>  ABC  news  program  for 
women  titled  "Time  for  Women",  Mon.- 
Fri.  4:30  p.m.  Repatriated  after  two 
years  internment  she  returned  to  Pa- 
cific in  Nov.  1944  as  correspondent  and 
has  just  returned  from  Japan.  She  and 
her  husband  have  been  photo-reporting 
team  for  Time  Magazine,  producer  of 
new  program. 

TOM  B.  McFADDEN,  released  from  ATC 
as  captain,  has  rejoined  the  news  and 
special  events  department  of  NBC  as 
news  writer.  He  first  joined  NBC  in 
1934. 


STEWART  WAR  RADIO 
HEAD  OF  REALTY  CO. 

APPOINTMENT  of  Jack  Stewart, 
former  Baltimore  and  Kansas  City 
station  executive,  as  radio  director 
of  the  Tower  Realty  Co.,  of  Balti- 
more, which  plans  entry  into  AM, 
FM  and  television  fields  in  that  city, 
was  announced  last  Friday  by  Karl 
F.  Steinmann,  president  of  Tower 
Realty. 

Mr.  Stewart,  a  veteran  of  25 
years  in  radio,  was  general  man- 
ager of  WCAO  and  of  WFBR, 
Baltimore  network  outlets.  He 
managed  WCAO  from  1927  through 
1930  and  headed  WFBR  for  the  fol- 
lowing four  years.  Mr.  Stewart 
afterward  served  for  five  years  as 
general  manager  of  KCMO  Kansas 
City. 

Tower  Realty  already  is  an  ap- 
plicant for  a  metropolitan  television 
station  in  Baltimore,  pending  since 
March  1944.  It  is  understood  the 
company  contemplates  filing  for 
both  AM  and  FM  facilities  in  the 
near  future.  Studios  are  planned  in 
the  Tower  Bldg. 


WTON  To  Start  Soon 

WTON,  new  Staunton,  Va.  sta- 
tion, will  go  on  the  air  in  Feb- 
ruary, operating  with  250  w 
power  on  1400  kc  unlimited  hours, 
Charles  P.  Blackley,  owner  and 
general  manager,  announced  last 
week.  John  E.  Lingo  &  Son  Inc.  is 
erecting  a  184-foot  tubular  steel 
vertical  radiator  antenna  for  the 
station.  Mr.  Blackley  has  named 
Fulton  King,  former  announcer  of 
WWVA  Wheeling,  W.  Va.  and 
more  recently  with  AFRS  stations 
in  Puerto  Rico,  program  director 
of  WTON.  Charles  E.  Seebeck  is 
sales  manager. 


Stern's  10  Best 

TEN  best  sports  stories  of  1945 
in  the  opinion  of  Bill  Stern,  NBC 
director  of  sports,  were,  in  order: 
The  World  Series,  the  Army-Navy 
football  game,  the  Kentucky  Derby, 
the  Navy-Notre  Dame  football 
game,  the  Rose  Bowl  football 
game,  the  sale  of  Hank  Borowy  to 
the  Chicago  Cubs,  return  to  big- 
time  competition  of  former  mem- 
bers of  the  armed  forces,  the  pre- 
eminence of  the  Army  football 
team,  the  disputed  play  by  Hank 
Greenberg  in  the  sixth  game  of  the 
World  Series,  and  Dan  Toppings' 
transfer  of  his  football  team  from 
the  National  to  the  American 
League. 


Report  On  Scripts 

REPORT  on  several  radio  com- 
mentators whose  scrips  have  been 
analyzed  will  be  made  to  Congress 
when  Second  Session  convenes  Jan. 
14  by  House  Committee  on  Un- 
American  Activities,  Ernie  Adam- 
son,  committee  counsel,  said.  Re- 
port also  will  cover  activities  of 
revived  Communist  Party  in  U.  S. 
Committee  requested  scripts  of 
seven  commentators  several  weeks 
ago. 


Page  46    •    December  31,  1945 


BROADCASTING    •  Telecasting 


L 


«HMI|.  THE  SATURDAY  EVENING 

Post 


BOTTLERS  OF  DR.  PEPPER 
FOR  LOS  ANGELES 


..the  beer  with  the 
high  I.Qj1'  Q«*»'A«-') 


(angendorf  Bread 

jjutkfed    "AMERICA'S  FINEST" 


SIMONIZ 


DOWNTOWN 

BROADWAY.  FOURTH  AND  HILL 


E.  F.  HUTTON  &  CO. 


LEVER  BROS. 

DIRECTION  FANCHON  &  MARCO  I 

HOLLYWOOD  1  DOWNTOWN  1 

HOLLYWOOD  ji HIGHLAND  HO. 2121  1       6th  &  HILL  •  Ml.  7321  ■ 

SOUTHERN  CALIFORNIA  TELEPHONE  COMPANY 


PRECISION  WAT, 


ROADCASTING    •  Telecasting 


LOS  ANGELES 

FULL    INFORMATION    AT    YOUR    PAUL    H.    RAYMER    CO.  OFFICE 

December  31,  1945    •    Page  47 


Sponsor  |A 


SELL 

MANY  PRODUCTS  FOR 
MANY  ADVERTISERS 


WMAZ 

Macon,  Ga. 

Participating 


GEORGE  E.  HALLEY 
TEXAS  RANGERS  LIBRARY 

HOTEL  PICKWICK,  KANSAS  CITY  6,  MO. 
^tDAN  ARTHUR  B.  CHURCH  PRODUCTION 


LEAF  GUM  Co.,  Chicago,  in  1946  cam- 
paign plans  largest  advertising  expen- 
diture to  date  according  to  an- 
nouncement at  first  annual  sales  con- 
vention. Firm  sponsors  "Tin  Pan  Alley 
of  the  Air"  on  147  NBC  stations.  1946 
plans  include  radio  and  new  media. 
Agency  is  Bozell  &  Jacobs,  Chicago. 
COLUMBIAN  EMPIRE  FOUNDERS  Inc., 
Vancouver,  Wash.,  and  Gaiety  Theatre, 
Portland,  Ore.,  have  placed  advertising 
accounts  with  United  Agency,  Portland. 
Both  accounts  include  extensive  use  of 
radio. 

F.  L.  JACOBS  Co.,  Detroit  (automotive 
parts  and  accessories,  automatic  wash- 
ing machines,  vendors),  has  placed  ac- 
count for  its  major  appliance  division 
with  MacManus,  John  &  Adams,  De- 
troit. Household  appliance  advertising 
and  promotion  plans  include  use  of  all 
media  on  national  scale. 
ROBERT  E.  JOHNSON  has  returned  to 
his  post  as  director  of  advertising  and 
publicity  of  United  Air  Lines  at  firm's 
Chicago  headquarters  after  more  than 
two  years  with  Navy  as  air  combat  in- 
telligence officer. 

MAXWELL  I.  SCHULTZ,  executive  vice 
president  and  assistant  to  ELIAS  LUS- 
TIG,  president  of  Adam  Hat  Stores,  New 
York,  has  been  named  to  direct  com- 
pany's operations  for  broadening  haber- 
dashery lines  to  Europe.  Company  will 
add  agencies  and  sales  representatives 
in  key  European  markets. 
VICK  CHEMICAL  Co.,  New  York  (pro- 
prietary), has  started  quarter-hour 
newscasts  six  days  weekly  on  CHML 
Hamilton,  Ont.  Agency  is  Morse  Inter- 
national, New  York. 

CAPT.  DEAN  LANDIS,  on  terminal 
leave  from  AAF,  has  been  named  head 
of  the  advertising  department  of  The 


These  Two  Stations  Provide  the  Only  Full 
Coverage  of  This  Rich  Pennsylvania  Area 


j^*"  V 


%  Windbn  ^ 


BOTH  STATIONS  ARE  SOLD 
IN  COMBINATION  RATE 
FOR  NETWORK  AND  SPOT 


National  Representatives 

HEADLEY-REED  COMPANY 

New  York,  Chicago,  Detroit,  Atlanta,  San  Francisco,  Los  Angeles 


J 


Maytag  Co.,  Newton,  la.,  under  R.  A. 
BRADT,  vice  president  in  charge  of 
sales  and  advertising.  He  succeeds  ED 
RICHARDSON,  now  in  Chicago  for  Farm 
Journal. 

JOHN  MILES,  discharged  from  RCAF, 
has  been  appointed  advertising  manager 
of  Great  West  Life  Assurance  Co.,  Win- 
nipeg. 

WELDON  O.  YOCUM  has  been  appoint- 
ed director  of  advertising  for  American- 
Marietta  Co.  (consumer  and  industrial 
paints),  and  eight  divisions  in  U.  S. 
and  Canada.  He  has  been  advertising 
manager  of  Sewall  Paint  &  Varnish  Co., 
a  subsidiary  in  Kansas  City  and  Dallas. 
Group  uses  spot  radio. 
BORG-WARNER  Corp.,  Norge  division, 
has  appointed  HOWARD  L.  CLARY  as 
assistant  general  sales  manager.  He  has 
been  sales  promotion  manager,  post 
now  assumed  by  ELLIS  REDDEN.  E.  J. 
RANKER  assumes  new  post  of  director 
of  market  research,  reporting  to  HOW- 
ARD E.  BLOOD,  Norge  president.  E.  R. 
BRIDGE,  refrigeration  sales  manager,  is 
new  merchandise  manager.  Advertising, 
sales  promotion,  sales  training,  pub- 
licity and  public  relations  have  been 
consolidated  under  C.  H.  MacMAHON. 
TURCO  PRODUCTS  Inc.,  Los  Angeles 
(Tay— household  cleaner),  has  appoint- 
ed Davis  &  Beaven  Adv.,  Los  Angeles, 
to  handle  advertising.  Radio  will  con- 
tinue to  be  used  along  with  other 
media. 

MELVILLE  SHOE  Corp.,  New  York, 
operator  of  John  Ward  and  Thorn  McAn 
retail  shoe  chain,  announced  last  week 
election  of  three  new  vice  presidents: 
GEORGE  DICK,  in  charge  of  shoe  mer- 
chandising; EDWARD  W.  HEMPHILL, 
in  charge  of  hosiery  merchandising,  and 
J.  BRENT  WELLS,  in  charge  of  sales 
promotion. 

C.  A.  SWANSON  &  Co.,  Omaha,  to  pro- 
mote new  product,  Swanson's  Ever 
Fresh  Turkee  Haft's  (half  turkey  for 
smaller  consumer),  is  sponsoring  "Little 
Song  Shop"  on  WOW  Omaha.  Contest 
format  is  used. 

KING'S  JEWELRY  Co.,  Los  Angeles 
(retail),  is  sponsoring  thrice-weekly 
quarter-hour  recorded  "Down  the 
Musical  Mile"  on  KMPC  Hollywood. 
Firm  also  uses  a  thrice-weekly  five- 
minute  early  morning  newscast  on 
KNX,  Hollywood.  Agency  is  Raymond 
Keane  Adv.,  Los  Angeles. 
MODERN  REALTY  ASSOC.,  Los  Ange- 
les (real  estate  brokers),  newly  organ- 
ized, has  appointed  Walter  Carle  Adv., 
Hollywood,  to  place  advertising  which 
will  include  radio  along  with  other 
media  in  southern  California  area. 
SMITH  &  WILLIAMS,  New  York  (stock- 
ing knitting  machines),  plans  to  use 
spot  campaign  sometime  in  Spring  to 
promote  seal  indicating  "seam  free" 
nylon  stockings  made  by  machines. 
Agency  is  Hazard  Adv.,  New  York. 
WM.  NEILSON  Co.,  Toronto  (candy), 
has  started  "Singin'  Sam"  transcribed 
quarter-hour  program  on  CHML  Hamil- 
ton, Ont.,  five  days  weekly.  Account 
placed  direct. 

IVEY  FURNITURE  Co.,  San  Bernardino, 
Cal.,  placing  direct,  is  using  daily  spot 
announcement  schedule  on  KPRO 
Riverside.  Cal.  Contract  is  for  39  weeks. 
ATLANTIC  BEACH  AMUSEMENT  AREA, 
Atlantic  Beach,  N.  C,  to  promote  year 
round  resort  has  signed  for  weekly  ten 
minute  period  of  "Pleasure  Portrait", 
recorded  dance  music  program,  on  WPTF 
Raleigh,  N.  C.  Contract  is  for  52  weeks. 
AMERICAN  DAIRY  ASSN.  has  started 
Sunday  afternoon  variety  series  on 
Texas  State  Network  of  16  stations. 
Farm  and  general  news  is  presented  in 
addition  to  western  musical  selections. 
Agency  is  Campbell-Mithun,  Chicago. 
RATH  PACKING  Co.,  Waterloo,  la. 
(Black  Hawk  products),  Jan.  28  starts 
11  transcribed  announcements  weekly  on 
KHJ  Hollywood,  for  52  weeks.  Agency, 
Young  &  Rubicam,  Chicago. 
CHEVROLET  Dealers  of  Southern  Cali- 
fornia, Los  Angeles,  with  daily  news- 
casts on  KFI  KMPC,  Jan.  7  adds  KGB 
San  Diego  for  52  weeks.  Agency,  Camp- 
bell Ewald  Co.,  Los  Angeles. 
BETTY  LOU  FOOD  PRODUCTS,  San 
Francisco  (potato  chips),  Jan.  2  starts 
using  thrice-weekly  participations  in 
"Art  Baker's  Notebook"  on  KFI  Los  An- 


geles. Contract  is  for  52  weeks.  Agency 
is  Garfield  &  Guild  Adv.,  San  Francisco. 
BARRY'S  JEWELERS,  Glendale,  Cal. 
(retail),  has  appointed  Raymond  Keane 
Adv.,  Los  Angeles,  to  handle  advertis- 
ing. Currently  using  a  heavy  spot  an- 
nouncement schedule  on  KIEV  Glen- 
dale, Cal.,  firm  will  expand  to  include 
other  southern  California  stations. 
TRUMAN  DOYLE  METHOD,  Los  Ange- 
les (rug,  carpet  cleaning),  has  started 
using  total  of  26  spots  on  KFAC  Los 
Angeles  for  4  weeks.  Dean  Simmons 
Adv.,  Hollywood,  has  account. 
HOLSUM  BAKERY  Co.,  Fort  Wayne, 
Ind.,  is  sponsoring  play-by-play  cover- 
age of  inter-city  high  school  basketball 
games  on  WGL  Fort  Wayne. 
AMERICAN  NATIONAL  BANK,  Denver, 
for  ninth  consecutive  year  Jan.  12  re- 
news daily  Fulton  Lewis  jr.  on  KFEL 
Denver  for  52  weeks.  Agency  is  Ray- 
mond Keane  Adv.,  Denver. 
ALLISON-KAUFMAN  Co.,  Los  Angeles 
(diamond  rings),  has  appointed  Ray- 
mond Keane  Adv.,  Los  Angeles,  to 
handle  national  advertising.  Extensive 
campaign  to  promote  "lucky  forever 
ring"  is  being  planned  with  spot  radio 
included. 

DEE'S  JEWELERS,  San  Bernardino, 
Cal.,  placing  direct,  has  started  spot 
announcement  schedule  on  KPRO 
Riverside,  Cal.,  for  52  weeks. 
NEHI  Corp.,  Baltimore  (Royal  Crown 
Cola),  Jan.  1  starts  using  six- weekly 
spot  announcement  schedule  on  KFI 
Los  Angeles.  Contract  for  52  weeks 
placed  through  BBDO  New  York. 


IIetuiork  Rccoimts 


Renewal  Accounts 

FISHER  FLOURING  MILLS  Co.,  Seat- 
tle, Dec.  31  renews  for  52  weeks  "Bob 
Nichol's  Radio  Parade"  on  14  ABC  Pa- 
cific stations,  Mon.-Fri.  11:15-11:30  a.m. 
(PST).  Agency:  Pacific  National  Adv., 
Seattle. 

RAINIER  BREWING  Co.,  San  Francisco, 
Jan.  1  renews  for  52  weeks  "Murder  Will 
Out",  on  9  ABC  Cal.  stations  Tues. 
9:30-10  p.m.  (PST).  Agency:  Buchanrn 
&  Co.,  Los  Angeles. 

QUAKER  OATS  Co.,  Peterborough,  Ont. 
(cereals),  on  Jan.  4  renews  "Those 
Websters"  on  29  CBC  Dominion  network 
stations  Fri.  9:30-10  p.m.  Agency:  Spit- 
zer  &  Mills,  Toronto. 

WHITEHALL  PHARMACAL  (Canada) 
Ltd.,  Walkerville,  Ont.  (Anacin),  Jan.  2 
renews  for  52  weeks  "Ellery  Queen"  on 
29  CBC  Dominion  network  stations 
Wed.  7:30-8  p.m.,  with  delay  to  Pacific 
coast  12:30-1  a.m.  Agency:  Young  & 
Rubicam.  Toronto. 

CONTINENTAL  CAN  Co.,  New  York 
(packaging  and  plastic  products),  Jan. 
5  renews  for  52  weeks  "Continental 
Celebrity  Club"  on  full  CBS  network 
Sat.  10:15-10:45  a.m.  Agency:  BBDO 
N.  Y. 

MANHATTAN  SOAP  Co.,  New  York 
(Sweetheart  Soap),  Dec.  31  renews  for 
52  weeks  "The  Strange  Romance  of 
Evelyn  Winter"  on  full  CBS  network 
Mon.-Fri.  10:30-10:45  a.m.  Agency:  Duane 
Jones  Co.,  N.  Y. 

LEVER  BROS.  Co.,  Cambridge  (Swan 
Soap),  Dec.  31  renews  for  52  weeks  "Joan 
Davis  Show"  on  full  CBS  network,  Mon. 
8:30-8:55  p.m.  Agency:  Young  &  Rubi- 
cam, N.  Y. 

CELANESE  CORP.  OF  AMERICA,  New 
York  (Celanese  fabrics),  Jan.  2  renews 
for  52  weeks  "Great  Moments  in  Music" 
on  full  CBS  network  Wed.  10-10:30  p.m. 
Agency:  Young  &  Rubicam,  N.  Y. 
GENERAL  ELECTRIC  Co.,  Schenectady, 
Jan.  14  for  13  weeks  "House  Party"  on 
148  CBS  stations,  Mon.-Fri.  4-4:25  p.m 
Agency:  Young  &  Rubicam,  N.  Y. 
CURTISS  CANDY  Co.,  Chicago,  Dec.  29 
renewed  for  52  weeks  "Warren  Sweeney 
and  the  News"  on  full  CBS  network 
Sat.  and  Sun.  11-11:05  a.m.  Agency:  C. 
L.  Miller  Co.,  Chicago. 
ANCHOR-HOCKING  GLASS  Corp.,  Lan- 
caster, O.  (Anchorglass  and  Fire  King 
Ovenglass),  Jan.  3  renews  for  52  weeks 
"Hobby  Lobby"  on  full  CBS  network 
Thurs.  9:30-10  p.m.  Agency:  William  H. 
Weintraub  &  Co.,  N.  Y. 

Net  Changes 

GENERAL  FOODS  Corp.,  New  York  (La- 
France,  Satina,  Postum),  Jan.  7  starts 
for  52  weeks  "The  Second  Mrs.  Burton" 
on  full  CBS  network  Mon.-Fri.  2-2:15 
p.m.,  replacing  "Two  on  a  Clue."  Agen- 
cy: Young  &  Rubicam,  N.  Y. 


Page  4«    •    December  31,  1945 


BROADCASTING    •  Telecasting 


Allied  Arts  f$ 


tRBAN  A.  HOHMAN  of  Muzak  Corp.. 
J  New  York,  former  sales  executive  • 

with  Scott  Radio  Labs.,  has  been 
jpointed  sales  manager  in  charge  of 
ew  Jersey  territory  for  Muzak  Corp. 
ANADIAN  RADIO  BUREAU,  Ottawa, 
3-operative  radio  agency  of  Canadian 
roadcasting  stations  producing  inter- 
lews  with  members  of  Parliament  and 
oing  features  on  Ottawa  happenings, 
as  moved  from  Senate  offices  in  the 
arliament  Bldgs.  to  quarters  in  the 
ank  of  Toronto  Chambers,  108  Sparks 
t.  Telephone  at  new  address  is  5-6322. 
OHN  GUEDEL  RADIO  PRODUC- 
'IONS,  Hollywood,  has  taken  additional 
pace  at  1637  N.  Vine  St.  as  headquar- 
ers  for  KEITH  McCLEOD,  director  of 
IBC  "Red  Skelton  Show." 
IENNETH  C.  PRINCE,  released  from 
Javy  as  lieutenant,  has  been  appointed 
>y  Radio  Parts  &  Electronic  Equipment 
Trade  Show  Inc.,  Chicago,  as  general 
nanager  and  legal  counsel  for  parts 
ind  equipment  show  scheduled  May 
13-16  at  Hotel  Stevens,  Chicago.  Show 
2orp.  has  established  offices  at  221  N. 
LaSalle  St. 

LT.  COL.  WEBSTER  F.  SOULES,  now 
on  terminal  leave  from  Army  Signal 
Corps,  has  been  ap- 
pointed sales  man- 
ager of  Electro- 
Voice  Inc.,  micro- 
phone  manufac- 
turer. He  will  work 
from  South  Bend. 
Ind.,  plant.  He  en- 
tered service  in 
1940,  did  develop- 
mental  work  on 
armored  force  ve- 
hicle radio  appa- 
ratus and  installa- 
tion. He  previously 
had  been  with 
Northern  States 
Power  Co.  for  17 
years. 

COLONIAL  FILM  PRODUCTIONS,  Cul- 
ver City,  Cal.,  currently  building  tele- 
vision film  library  service  for  adver- 
tisers, has  appointed  Gene  Grant  &  Co., 
Hollywood,  as  sales  representative  in  11 
western  states. 

NATIONAL  RADIO  PRODUCTIONS  has 

been  formed  at  Toronto  by  Jack  Cooke, 
owner  of  CKEY  Toronto,  and  Dann 
Carr,  radio  director  of  Vickers  &  Ben- 
son, advertising  agency.  Cooke  is  presi- 
dent and  Carr  general  manager  of  new 
firm.  Offices  are  at  444  University  Ave., 
Toronto,  with  branch  office  to  be 
opened  in  Montreal.  Company  will  pro- 
duce open  end  productions,  transcrip- 
tions and  scripts  and  represent  U.  S. 
producers  in  Canada.  Carr  will  leave 
Vickers  &  Benson  to  devote  full  time 


Col.  Soules 


to  new  company.  Both  have  been  to- 
gether in  business  for  a  number  of 
years,  first  with  Northern  Broadcasting 
Co.,  Timmins,  where  Cooke  was  gen- 
eral manager  and  Carr  a  station  man- 
ager of  one  of  the  group  of  stations 
owned  by  Northern  Broadcasting,  and 
again  when  Cooke  bought  CKCL  to 
form  CKEY  in  Aug.  1944.  Carr  was  com- 
mercial manager  of  CKEY. 
PHILIP  G.  CALDWELL  has  been  ap- 
pointed sales  manager  of  television 
equipment  in  the 
transmitter  division 
of  General  Electric 
Co.  electronic  de- 
partment. He  will 
be  responsible  for 
sale  of  television 
transmitters,  studio 
equipment  and  fac- 
simile  apparatus, 
will  headquarter  at 
Schenectady  plant 
until  commercial 
group  of  transmit- 
ter division  is 
moved  to  Syracuse 
where  new  G-E 
Electronics  Park 
project  is  now  under  construction.  He 
has  been  sales  manager  of  aircraft  and 
marine  equipment. 

BUDDY  BASCH,  recently  discharged 
from  the  Army  and  formerly  with  Dona- 
hue &  Coe,  New  York,  and  writer  of 
several  radio  and  entertainment  col- 
umns for  magazines  and  newspapers, 
has  joined  Banner  &  Greif,  New  York 
publicity  firm,  as  account  executive. 
GOULD-MOODY  Co.,  New  York,  an- 
nounces 10-year  guarantee  on  its  pro- 
fessional quality  Black  Seal  aluminum 
instantaneous  recording  blanks.  Com- 
pany states  that  technological  advances 
give  assurance  that  atmospheric  condi- 
tions, moisture,  dampness  and  old  age 
will  not  affect  the  blanks. 
JOHN  GUEDEL,  head  of  John  Guedel 
Radio  Productions,  Hollywood,  has 
adopted  a  two-month-old  boy  from  The 
Cradle,  Evanston,  111. 


4Mr.  D.  A.'  Filmed 

WITH  screen  version  of  Mr.  Dis- 
trict Attorney  scheduled  to  go  be- 
fore cameras  in  February,  Colum- 
bia Pictures  Corp.,  Hollywood, 
now  has  six  sets  of  motion  pic- 
tures based  on  radio  shows.  In- 
cluded are  <;Crime  Doctor"  series, 
now  in  its  seventh  opus,  "The 
Crime  Doctor's  Honor"  and  "The 
Whistler,"  number  five,  "Murder  Is 
Unpredictable,"  now  in  production. 
Second  and  third  in  the  "I  Love  a 
Mystery"  series  are  in  preparation 
—"The  Devil's  Mask"  and  "The 
Coffin."  Film  version  also  will  be 
made  of  the  Night  Editor  series. 
Film  series  preceded  the  Blondie 
radio  show.  Both  are  based  on 
Chic  Young's  syndicated  newspa- 
per strip  characters. 


Mr.  Caldwell 


Radio  Phones  in  Moving 
Vehicles  in  Philadelphia 

BELL  TELEPHONE  Co.,  Phila- 
delphia, has  announced  plans  for  a 
series  of  experiments  directed  to- 
ward the  eventual  hook-up  of  tele- 
phones in  moving  vehicles  with  the 
regular  telephone  system. 

The  center  of  the  new  system 
will  be  a  radio  station  atop  the 
phone  company's  midtown  building. 
When  the  station  is  completed,  a 
limited  number  of  radio  telephones 
may  be  installed  in  automobiles, 
trucks  and  other  vehicles. 

Bell  officials  say  each  mobile 
radio-telephone  will  have  a  number 
similar  to  usual  telephone  numbers. 
In  calling  a  telephone-equipped  car 
from  a  regular  telephone,  the  caller 
would  be  connected  with  a  special 
operator  who  would  send  out  a 
radio  signal  which  would  be  heard 
or  seen  in  the  specially  equipped 
car. 

Experiments  will  begin  after  the 
first  of  the  year  and  the  first  radio- 
telephone system  will  go  into  opera- 
tion fometime  in  the  fall  of  1946  if 
tests  are  successful. 


Service  Front 


TEENAGERS  Band,  featured  on  NBC 
"Hoagy  Carmichael  Show"  and  directed 
by  Jimmle  Higson,  has  been  signed  for 
forthcoming  Paramount  Pictures  musi- 
cal short  film. 


Legion  of  Merit  Award 
LT.  COL.  JAMES  L.  WILLIAMS, 
deputy  director  of  Public  Relations, 
Office  of  Military  Government  for 
Germany  (U.S.),  and  former  ac- 
count executive  with  M.  H. 
Hackett  Inc.,  New  York  advertis- 
ing firm,  has  been  awarded  the 
Legion  of  Merit  for  his  outstanding 
services  as  Adjutant  General, 
Headquarters,  U.  S.  Control  Coun- 
cil for  Germany. 

*    *  * 

Maj.  Thompson  in  Japan 
MAJ.  HERBERT  W.  THOMP- 
SON, former  production  manager 
of  KFXM  San  Bernardino,  Cal.,  is 
now  writing  and  directing  a  half- 
hour  weekly  program  over  AFRS 
station,  WVTR  Yokohama. 


Col.  Kerr  in  VA 
COL.  FRANCIS  R.  KERR,  former 
chief  of  the  Army's  Exchange 
Service  and  deputy  director  of 
Army  Service  Forces  Special  Serv- 
ices Division,  has  been  named  head 
of  Veterans  Administration  Spe- 
cial Services  Division,  in  charge  of 
veterans'  recreation  and  entertain- 
ment, athletic,  library  and  chaplain 
services. 


RICHARD  WILLIAMS,  who  made  211 
appearances  on  "Quiz  Kids,"  retired 
from  program  Dec.  23,  five  days  be- 
fore his  sixteenth  birthday,  official  re- 
tirement age  for  ABC  program.  Since  his 
first  appearance  on  program  in  Oct. 
1941,  he  has  failed  to  be  among  top  three 
scorers  only  four  times  and  has  set 
record  for  Quiz  Kid  contestants  with  61 
consecutive  appearances. 

TWO  vaudeville  appearances  are  sched- 
uled for  "Ladies  Be  Seated,"  sponsored 
by  Quaker  Oats  Co.,  Chicago,  five  after- 
noons weekly  3:30-4  on  ABC.  Broadcasts 
will  be  made  during  appearances  Dec. 
31  at  Plymouth  Theater,  Worcester, 
Mass.,  Jan.  3  through  Jan.  9  at  Adams 
Theater,  Newark,  N.  J. 


WE 

GONNA  HAVE 
NO 

PICNIC  iKy.)'- 

around  n»  **»  in  the 

when  right  bere ^at  there,9 
Louisville  Trading  Aouradver. 
everything  «^  inQUStry, more 
Users)  want:  al1  *° 

"■ow6yfB5 "Kentucky  com- 
remainder   of   *  use  the 

bined!  Be8ld^%o  take  our  pro- 
power  necessary^  p.cnic9, 

grains  to  oUr  rates, 

we<d  have  to  r,l^likeju8ta8 
wWeb  folks  say  bhey  \  in 

i9!  .!ie  ^th  -,  and  ge«ing 
LOUISVILLE*^ 


.970  K.C 


CHOICE 

IN 

CHATTANOOGA 


WOOD 

20th  YEAR 
CBS 

5,000  WATTS  DAY  AND  NIGHT 

PAUL  H.  RAYMER  COMPANY 
NA  TIONAL  REPRESENTA  TIVES 


v —   m  p 


I)  AUDIENCE 
)  PUBLIC  SERVICE 


(3)  RESULTS 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  49 


For  Americans  at  least,  this  is  the 
first  peaceful  New  Year  in  four 
years.  But  four  years  of  heartache, 
anxiety  and  sacrifice  have  left  a 
deep  impression  on  our  people 
which  can't  be  easily  erased.  The 
pre-war  spirit  of  comfortable  com- 
placency is  only  a  fond  memory, 
and  we  face  another  year  with  our 
highest  hopes  of  a  better  future 
somewhat  clouded  by  the  uncer- 
tainties of  today.  At  midnight  on 
Monday  the  bells  will  ring  . . .  the 
whistles  will  blow  . . .  there's  to  be 
an  hysterical  gaiety  over  the  land 
which  would  be  truly  convincing 
if  it  weren't  for  a  general  feeling 
that  our  world  —  like  the  prover- 
bial chain  —  is  only  as  strong  as  the 
weakest  link.  As  a  public  servant, 
the  radio  industry  is  fully  cogni- 
zant of  the  responsibility  resting 
with  us  individually  and  as  a  Na- 
tion. May  we  continue  to  have  the 
strength  and  courage  to  work  to- 
gether in  the  best  interests  of  all. 

BETTY  AND  THE  BOYS 


Betty  Russell,  the  singing  emcee 
of  "Curfew  Club"  (12  Midnight 
except  Tues.)  is  the  pin-up  girl 
for  some  five  thousand  servicemen 
in  the  South  Pacific.  The  way  the 
gal  vocalizes  with  commercial  re- 
cordings is  out  of  this  world  and 
makes  a  big  hit  with  G.I.'s.  Heavy 
mail  response  from  overseas  re- 
questing tunes  keeps  Betty  on  a 
four  hour  record  hunt  daily. 


Promotion  Personnel 

OSCAR  KAXZ,  CBS  associate  director 
of  research,  will  teach  a  course  in  radio 
audience  research  at  City  College  of 
New  York  starting  Feb.  13.  Course  will 
present  various  techniques  used  to 
measure  radio  audience  behavior  and 
reactions.  Special  emphasis  will  be 
placed  on  use  of  these  techniques  to 
study  radio  both  as  an  advertising 
medium  and  as  a  means  of  social  com- 
munication. 

BILL  KELLEY  has  returned  to  pub- 
licity staff  of  WCAE  Pittsburgh  after 
three  years  service  with  AAF. 

MITZI  KORNETZ,  publicity  director  of 
WTAG  Worcester,  Mass.,  has  resigned 
to  direct  radio  activities  of  Greater  Bos- 
ton   Community    Fund.    Successor  of 


JAMES  M.  STEWART,  released  from  the 
Navy  after  40  months'  service,  has  re- 
turned to  WGBG  Greensboro,  N.  C.  as 
chief  engineer. 

LES  BOWMAN,  CBS  western  division 
chief  engineer,  in  addition  to  attending 
Radio  Institute  of  Engineers  conven- 
tion will  confer  with  network  executives 
in  New  York  and  investigate  FM  and 
television  research  projects  now  under 
way  before  returning  to  Hollywood 
headquarters  in  late  January. 

NELSON  NICHOLLS,  former  WCAE 
Pittsburgh  engineer  now  on  terminal 
leave  after  four  years  service  as  radio 
officer  with  Naval  Air  Transport  Serv- 
ice, is  to  return  to  station  in  January. 


GORDON  LEE,  former  announcer  and 
operator  with  CKRC  Winnipeg,  Man. 
has  returned  to  station  from  Air  Force 
service  overseas  and  replaces  GORDON 
WOODWARD  as  studio  engineer.  Wood- 
ward is  now  with  CFAR  Flin  Flon. 

SYLVANIA  ELECTRIC  Plant  at  Johns- 
town, Pa.,  has  resumed  operations.  Dur- 
ing the  war  the  plant  served  as  feeder 
of  specialized  electron  tube  mounts  for 
proximity  fuze  tubes.  Peacetime  opera- 
tion will  be  complete  radio  receiving 
tube  production,  including  exhausting 
and  finishing. 

EDWARD  P.  BERTERO  and  HERMAN 
M.  GURIN,  former  officers  in  the  Navy, 
have  rejoined  NBC  as  development  en- 
gineers. 

TOM  SUTTON,  formerly  of  CBM  Mont- 
real, has  joined  CJAD  Montreal  as  chief 
engineer. 

FRANK  B.  McISAAC,  formerly  of  pro- 
gram staff  of  CBH  Halifax,  has  joined 
transmitter  staff  of  CBA  Sackville,  N.  B. 

JACK  HAWKINS,  recently  returned  from 
Malta  where  he  was  in  service  with 
RCAF,  has  joined  the  engineering  staff 
of  CBL  and  CJBC  Toronto. 

R.  E.  SAMUELSON,  vice  president  in 
charge  of  engineering  for  Hallicrafters 
Co.,  Chicago,  has  been  named  chairman 
of  the  marine  section  of  Radio  Manu- 
facturers Assn.  Transmitter  Division. 

SAMUEL  NORRIS,  vice  president  and 
sales  manager  of  the  Amperex  Division 
of  North  American  Phillips  Co.,  New 
York,  has  returned  to  his  desk  after 
six  weeks  of  illness. 

C.  P.  (Tex)  SWEENY  has  returned  to 
NBC  engineering  department  after  serv- 
ice in  the  Navy  from  which  he  was  re- 
leased as  lieutenant  commander. 
PHILIP  SPORN,  executive  vice  presi- 
dent of  American  Gas  &  Electric  Service 
Corp.,  has  been  awarded  the  Edison 
Medal  of  the  American  Institute  of 
Electrical  Engineers  "for  his  contribu- 
tion to  the  art  of  economical  and  de- 
pendable power  generation  and  trans- 
mission." He  will  receive  medal  Jan.  23 
during  winter  convention  of  AIEE,  to 
be  held  in  New  York  Jan.  21-25. 


WTAG  is  PHILIP  R.  JANSEN,  promo- 
tion manager.  Jansen  joined  station  in 
1940. 

JACK  ZINSELMEIER,  for  a  year  direc- 
tor of  drug  merchandising  for  WLW 
Cincinnati,  has  been  promoted  to  man- 
ager of  Specialty  Sales,  a  WLW  sub- 
sidiary specializing  in  distribution  for 
manufacturers.  He  replaces  LOU  SAR- 
GENT, resigned. 

R.  B.  HAMILTON  has  joined  the  CBC 
press  and  information  publicity  depart- 
ment at  Toronto. 


Gillette  Ads 

MANY  of  the  advertisements  now  be- 
ing used  by  Gillette  Safety  Razor  Co., 
Boston,  in  newspapers  and  magazines 
draw  attention  to  Gillette  "Cavalcade 
of  Sports"  on  ABC  and  other  sports 
programs  sponsored  by  firm.  One  na- 
tionwide newspaper  series  is  designed 
to  help  build  audience  for  Gillette  Fri- 
day night  broadcasts  of  Madison  Square 
Garden  fights.  Extensive  publication 
schedule  has  been  resumed  after  several 
years. 

WGST  Photos 
WGST  Atlanta,  Ga.,  has  printed  a  book- 
let showing  photographs  of  activities 
during  party  given  by  station  for  40,000 
listeners  last  September  at  Lakewood 
Amusement  Park. 

WBZ  Exhibit 
EXHIBIT  of  Japanese  civil  and  military 
souvenirs  collected  by  Colton  G.  Mor- 
ris, director  of  special  events  of  WBZ 
Boston,  is  being  shown  in  station 
foyer.  "Chick"  Morris  formerly  was 
Navy  lieutenant  commander,  served  on 
staff  of  Admiral  Nimitz  during  occupa- 
tion of  Japan.  He  assisted  in  setting  up 
broadcast  of  surrender  ceremonies 
aboard  USS  Missouri.  Display  later  will 
be  moved  to  WBZA  Springfield  flow- 
ing display  at  local  etore. 

WEEI  Tradition 

STORY  of  Christmas  week  "Commut- 
ers' Carols"  is  related  by  WEEI  Boston 
in  new  promotion  folder.  Station  talent 
each  day  of  that  week  leads  group  sing- 
ing at  Boston  North  Station,  a  holiday 
broadcast  tradition  started  by  WEEI  and 
the  Boston  &  Main  Railroad  seven 
Christmases  ago. 

KTUC  Music 
DURING  Christmas  week  KTUC  Tuc- 
son, Ariz.,  presented  daily  three  and  a 
half  hour  programs  of  holiday  music 
for  shoppers  via  street  public  address 
units  installed  on  various  buildings 
throughout  business  district. 

WMT  Appeals 
IN  COOPERATION  with  American 
Legion,  WMT  Cedar  Rapids,  la.,  con- 
ducted "Holiday  Calls  for  Veterans" 
campaign  so  that  veterans  could  go 
home  by  telephone.  More  than  $5,500 
was  given  to  hospitals  to  be  used  for 
calls. 


KSL  BEGINS  DEPT. 
OF  PUBLIC  SERVICE 

IN  AN  EFFORT  to  raise  the 
standards  of  production  and  pro- 
gramming of  public  service  broad- 
casts, KSL  Salt  Lake  City,  has 
started  a  new  department,  titled 
Department  of  Public  Service.  Sta- 
tion has  also  eliminated  the  classi- 
fication "sustaining  time"  in  favor 
of  "public  service  time." 

Headed  by  Ralph  W.  Hardy, 
KSL  program  director,  the  new  de- 
partment is  charged  with  super- 
vision of  all  non-commercial  time. 
The  plan  sets  up,  under  Program 
Manager  Lynn  A.  McKinlay,  a 
supervisor  of  commercial  broad- 
casts and  a  supervisor  of  public 
service  broadcasts.  Producers  and 
talent  form  a  common  pool  equally 
at  the  service  of  the  two  production 
supervisors. 

All  requests  for  studios,  announc- 
ers, talent,  etc.,  are  channeled 
through  the  operations  manager, 
Richard  Ashard. 

Unique  feature  is  that  when 
time  has  been  cleared  for  a  public 
service  program,  that  time  is  with- 
drawn from  the  schedule  of  com- 
mercial availabilities.  Commercial 
programs  no  longer  take  prece- 
dence. 

The  public  service  director  is 
also  to  go  out  and  show  civic,  re- 
ligious and  educational  groups  how 
the  station  can  help  in  putting  over 
their  projects. 

"By  properly  handling  each  need 
for  community  service  through 
study  of  the  best  radio  techniques 
in  point,"  said  Mr.  Hardy,  "the 
assignment  of  professional  produc- 
tion assistance,  and  the  all-too- 
often  neglected  follow-through,  we 
are  holding  our  audience  factor 
high  and  obtaining  real  results 
from  our  'non-commercial'  spon- 
sors." 


ABC  Forecast 


ABC  will  present  an  hour  program  of 
New  Year's  predictions  in  combination 
dramatic-variety  show  featuring  leaders 
from  all  walks  of  life  on  Jan.  1,  10-11 
p.m.  Program,  titled  "Forecast  '46",  will 
be  conducted  by  Drew  Pearson  who  will 
introduce  authorities  in  business,  sports, 
movies  and  television,  atomic  energy, 
labor  and  management,  veterans'  prob- 
lems, theatre,  foreign  affairs,  business 
economy,  public  health  and  UNO. 


CLEAR  CHANNEL 
KILOCYCLES     Mm  M     M.  WATTS 

NBC  for  LOS  ANGEIES  ■- 

Represented  Nationally  by  Edward  Petry  and  Company,  Inc 


STINOIWUSE  RADIO  STA?,V.. 


Page  50    •    December  31,  1945 


BROADCASTING    •  Telecasting 


Higgins  Invited 

ANDREW  J.  HIGGINS,  head 
of  Higgins  Industries,  has 
announced  plans  to  send  en- 
gineers to  Omaha  to  "look 
over  the  situation,"  in  re- 
sponse to  a  telegram  sent  by 
John  J.  Gillin  Jr.,  president 
of  WOW  Omaha,  and  other 
business  leaders  asking  him 
to  consider  re-locating  Hig- 
gins Industries  in  Omaha. 
When  Mr.  Higgins  an- 
nounced liquidation  of  his 
huge  New  Orleans  boat- 
building business,  WOW 
news  editors  recalled  he  had 
always  had  "a  sentimental 
interest"  in  Nebraska,  where 
he  was  born,  and  Omaha, 
where  he  spent  much  of  his 
boyhood.  The  telegraphed  in- 
vitation resulted  and  the 
Chamber  of  Commerce  fol- 
lowed through  with  technical 
material  when  Mr.  Higgins 
replied  he  was  "seriously  in- 
terested" in  the  idea. 


Waters  Appointed 
BUSS  WATERS,  released  from  the  Ca- 
nadian Army,  has  been  appointed  com- 
mercial manager  of  CFOR  Orillia,  Ont. 
He  was  formerly  credit  manager  for 
eastern  Ontario  of  McColl-Frontenac 
Oil  Co. 

Atkinson  Returns 
RAY   ATKINSON,   for   three  years  in 
RCAF,  has  returned  to  Vancouver  as 
program  engineer. 

Smith  Is  Father 
LOWELL  SMITH,  production  chief  of 
Smith,  Bull  &  McCreery,  San  Francisco, 
is  father  of  a  girl.  Mrs.  Smith  is  the 
former  Nancy  Deshon  of  KFWB  Holly- 
wood. 

Joins  F  C  &  B 
JOYCE  CONTINI,  formerly  of  Glasser- 
Gailey  &  Co.,  Los  Angeles,  has  joined 
Foote,  Cone  &  Belding,   Los  Angeles, 
as  account  executive. 

Mungham  to  CFOR 
DICK  MUNGHAM,  recently  discharged 
from  RCAF  as  wireless  air  gunner,  has 
joined  CFOR  Orillia,  Ont.,  as  announcer. 

Beth  Freeman  Transfers 
iBETH  FREEMAN,  former  space  buyer 
and  media  director  of  West-Marquis, 
Los  Angeles,  has  Joined  Jere  Bayard 
&  Assoc.,  Los  Angeles,  in  similar 
capacity. 

Boyle  Released 
JIMMY  BOYLE,  a  member  of  American 
Forces    Network    news-room,    has  re- 
turned to  civilian  life  after  two  years  of 
overseas  duty. 


PEOPLE  who  make  the  news  tell  their 
own  story  on  KSFO  San  Francisco 
which  now  records  important  civic 
proceedings  and  meetings  for  delayed 
broadcast  as  a  public  service.  Both  sides 
of  questions  are  heard  as  discussed. 
Typical  of  this  type  of  news  program 
is  school  board  meeting  on  exposure  of 
the  existence  of  forbidden  school  fra- 
ternities and  sororities  and  also  meet- 
ing to  discuss  proposed  increase  of  street 
car  fares. 

ABC  Sustainers 
FIVE  new  sustaining  programs  start  on 
ABC  on  Jan.  21,  featuring  two  crime 
shows  and  musical  variety  and  comedy 
programs.  Programs  are  "Fat  Man", 
half-hour  detective  story,  8:30-9  p.m., 
"I  Deal  in  Crime",  featuring  Screen 
Actor  William  Gargan,  9-9:30  p.m.. 
"Forever  Tops",  musical  program  with 
Paul  Whiteman's  orchestra,  9:30-9:55 
p.m.,  "Jimmy  Gleason's  Diner",  comedy 
show  with  Jimmy  and  Lucille  Gleason, 
10-10:30  p.m.,  and  another  half -hour 
comedy  program  to  be  announced  later. 

Participation  Awards 

WEW  St.  Louis  "Let's  Go  to  Town"  pro- 
gram, heard  on  that  station  for  nine 
consecutive  years  and  broadcast  for  12 
years,  has  awarded  more  than  $1,198,000 
in  gift  and  credit  certificates  according 
to  F.  D.  Anderson,  owner  of  participa- 
tion show.  In  Monday  through  Friday 
morning  spot,  program  gives  contest 
prizes  ranging  from  foods,  hats,  dresses 
and  theatre  tickets  to  auto  grease  jobs 
and  brake  adjustments,  according  to 
participating  sponsor. 

Veterans  Assistance 
TO  ASSIST  employment  readjustment 
of  veterans,  two  weekly  programs  under 
auspices  of  Sacramento  City  and  County 
Veterans  Affairs  Committee  have  started 
on  KXOA  and  KROY  Sacramento,  Cal. 
"Assignment:  Civilian",  half -hour  se- 
ries on  KXOA,  features  panel  discussion 
by  local  experts  in  various  phases  of 


Botsford  Returns 
DAVID  BOTSFORD  Jr.,  after  two  and 
a  half  years  with  OWI  Overseas  Branch, 
has  returned  to  Botsford,  Constantine 
&  Gardner,  San  Francisco.  As  editorial 
chief  of  OWI-Army  psychological  team 
he  served  in  India  and  northern  Burma. 

Avoset  Names  Agency 
AVOSET,  Inc.,  San  Francisco  (Avoset- 
dairy   product),    has   named  Botsford, 
Constantine  &  Gardner,  San  Francisco, 
to  handle  advertising. 

Shasta  Names 
SHASTA   WATER   Co.,   San  Francisco, 
has   appointed   Cosby  &   Cooper,  San 
Francisco,  to  handle  advertising. 

Appoint  Agency 
ADEL    PRECISION   PRODUCTS  Corp., 
Burbank,  Cal.,  has  appointr-d  Wookey  & 
Roman,   Hollywood,   to   handle  adver- 
tising. 


BASIC-AMERICAN 

BRIDGEPORT,  CONN 


You  may  not  set  the  world  on  fire,  but  we  can  make  the1 
Nation's   59th   Market  a   hot-spot  on  your  sales  map. 
Programming  of,  by  and  for  Bridgeport  mean! 
trated  audience;  a  sure-fire  route  to  your  share  of  al- 
most $100,000,000  in  Retail  Sales. 


veteran  affairs.  Questions  and  problems 
of  veterans  and  their  families  are  fea- 
tured on  "The  Veteran's  Counsel"  on 
KROY. 

CBC  Veterans  Series 
FOUR  PROGRAMS  designed  for  veter- 
ans and  their  dependents,  with  infor- 
mation on  all  topics  of  interest  to  this 
audience,  are  now  aired  on  CBC  net- 
works throughout  Canada.  Tuesdays 
eastern  Canadians  hear  "Repat  Re- 
porter" and  western  Canadian  listeners 
hear  "Civy  Street";  Thursday  evenings 
Greg  Clark  is  heard  with  answers  to 
questions  sent  in  by  veterans;  Friday 
evenings  the  adventures  of  veterans  in 
rehabilitating  themselves  is  aired  in 
"Johnny  Home  Show,"  a  dramatized 
serial  of  veterans  returning  to  civil  life. 

Debates  on  Air 
TO  LET  the  citizens  of  Hamilton,  Ont., 
in  on  what  goes  on  at  the  meetings 
of  the  city  council,  CHML  Hamilton  re- 
cords debates  on  the  floor  of  the  city 
council,  edits  them  and  airs  those  of 
greatest  interest.  Designed  to  increase 
in  the  public"  mind  an  appreciation  of 
local  history,  CHML  also  has  started 
a  Sunday  afternoon  program  "This  Is 
Where  I  Live."  Anecdotes  and  little 
known  civic  items  are  included. 

NBC  Sustainer 
NEW  SUSTAINING  program  "Honey- 
moon in  New  York"  starts  on  NBC  on 
Dec.  31  five  times  weekly  9:05-9:30  a.m. 
replacing  "Ed  East  and  Polly."  Program 
spotlights  honeymoon  couples  and  pre- 
sents them  with  gifts,  including  bridal 
suite  at  Waldorf-Astoria.  Durwood  Kirby 
is  m.c. 

Employe  Interviews 
FORMAT  of  Minneapolis  Star  Journal 
and  Tribune  afternoon  programs  on 
WCCO  Minneapolis  have  been  revised 
to  include  interviews  with  men  and 
women  returned  from  armed  forces  to 
papers.  "Junior  Forum",  junior  high 
school  discussions,  continue. 

Man  About  Town 
DESCRIPTION  of  persons  and  things 
seen  each  morning  in  New  York  is  given 
by  Bill  Leonard  as  "man  about  town" 
on  "This  Is  New  York"  program  re- 
sumed by  WABC  New  York  in  Monday 
through  Friday  3:15-3:45  p.m.  spot. 

Customs  Featured 
FOLKLORE,  tradition,  habits  and  cus- 
toms of  America  from  colonial  days  un- 
til today  are  featured  in  new  series 
started  on  WLIB  New  York  Dec.  29,  Sat. 
3:30-4  p.m.  Programs  are  presented  by 
New  York  U.  Radio  Playhouse. 

Name  the  Show 
GIFT  CERTIFICATE  for  new  Motorola 
radio  is  prize  offered  for  best  name  for 
"Show  Without  a  Name",  Saturday 
afternoon  half  hour  feature  on  WMT 
Cedar  Rapids,  la.  Recorded  music  show 
is  for  college  group. 

On  Housing 
HOUSING  shortage  problems  and  solu- 
tions are  discussed  on  "A  Place  to  Live". 
Sunday  afternoon  series  started  on 
WAAB  Worcester,  Mass.,  in  cooperation 
with  Worcester  Veterans  Service. 


AVAILABLE  IN  COMBINATION  WITH  WATR,  WATERBURY 
REPRESENTED       BY  RAMBEAU 


NEW  BOOK  by  Raymond  Swing,  titled 
"In  the  Name  of  Sanity",  will  be  pub- 
lished by  Harper  &  Bros.,  New  York,  in 
the  spring.  Book  includes  scripts  of  the 
ABC  commentator's  broadcasts  on  the 
atomic  bomb,  two  of  his  speeches  on 
same  subject,  and  a  foreword.  Swing  is 
heard  on  co-operative  broadcast  five 
times  weekly  on  ABC. 

Esquire  Winners 
HOUR-LONG  broadcast  featuring  win- 
ners of  Esquire  Magazine's  annual  poll 
will  be  aired  Jan.  16  on  ABC.  Duke 
Ellington  and  his  band  will  receive  gold 
award,  Woody  Herman's  orchestra  the 
silver  award.  Orson  Welles  is  m.c.  King 
Cole  Trio,  too,  will  be  honored. 

Anniversary  Show 
SEVENTY-FIFTH  anniversary  of  B.  F. 
Goodrich  Co.  will  be  celebrated  Jan.  3 
when  entire  cast  of  ABC  program  "De- 
tect and  Collect"  flies  to  Akron  to  pre- 
sent its  9:30-9:55  p.m.  show  at  a  Good- 
rich employes  party.  John  L.  Collyer, 
president  and  chairman  of  the  board  of 
Goodrich,  will  make  address  as  part  of 
the  program,  sponsored  by  Goodrich 
and  placed  through  BBDO,  New  York. 


What  a 
Gent! 


With  this,  our  last  Broad- 
casting advertisement  for 
the  year,  goes  a  heap  of 
respect  for  this  gent 
Nineteen  Forty-five.  He 
took  much — he  gave 
more.  May  the  peace 
which  he  initiated  blos- 
som into  the  full  frag- 
rance of  happier  living. 

Condemn  him  if  you  must, 
but  forget  not  the  trials 
that  were  his.  On  such 
reflections  measure  the 
good  of  his  days  and  set 
a  course  that  is  charted 
all  the  way  with  markers 
set  by  the  unselfish  who 
bled  for  the  principle  of 
free  men. 

Ask  a  Blair  Man 

Columbia  Network 


f  RIRM0NT,  W.Vfl, 


BROADCASTING    •  Telecs 


December  31,  1945    •  Page 


THE  VOICE  OF  MISSISSIPPI 


Construction 
Crescendo 


A  100  per  cent  increase  is  good, 
but  a  237  per  cent  increase  hits 
a  high  note  of  importance.  Mis- 
sissippi construction  awards  in 
September  showed  a  237  per 
cent  increase  over  the  same  month 
of  1944  and  a  135  per  cent  gain 
over  the  previous  month.  The  up- 
swing in  a  large  measure  can 
be  attributed  to  industrial  and 
public  engineering  contracts. 

Wise  advertisers  will  take  con- 
structive advantage  of  the  ex- 
panding   market   in  Mississippi  

America's    State    of  Opportunity. 

WJDX — the  DOMINANT  "Voice 
of  Mississippi"  effectively,  effi- 
ciently covers  this  growing  market. 


Own^  end  Op«r.f»d  »y 

LAMAR 
LIFE  INSURANCE 
COMPANY 

JACKSON.  MISSISSIPPI 


years  of 


profitable 
peach  fuzz 

Each  year  over  2  million  bushels... 
10%  of  all  the  peaches  produced  in 
the  whole  South ...  picked  in  Spar- 
tanburg County  alone! 


WSPA 


SPARTANBURG, 
[SOUTH  CAROLINA 

Home  of  Camp  CroH 
5000  watt*  Day,  1000  watt.  Night 
950  klkcyclM,  Rep.  by  Holllnsbery 


FM  Controversy 

{Continued  from  page  22) 

tive  vice-president,  CBS  ".  .  .  the 
quotes  are  wonderfully  convinc- 
ing"; and  from  Paul  A.  Porter, 
chairman,  FCC  "...  I  believe  that 
your  advertisements  are  worth- 
while in  stimulating  listener  appeal 
for  this  type  of  broadcast  service"; 
from  Harold  M.  Coulter,  manager, 
audience  promotion,  Mutual,  "Your 
ads  are  certainly  outstanding  in  the 
broadcasting  business." 

Meanwhile,  on  Oct.  17  Mr.  Cos- 
grove,  using  RMA  stationery, 
dropped  a  note  to  Comdr.  McDon- 
ald in  which  he  re-stated  his  po- 
sition on  WBCA  ad  and  concluded: 

"I  am  attaching  a  photostatic 
copy  of  the  avertisement,  and  I 
wish  you  would  write  me  frankly 
if  you  support  this  type  of  adver- 
tising, and  if  you  authorized  your- 
self to  be  quoted  in  support  of  the 
statement  as  it  appears  in  this  ad- 
vertisement." 

McDonald  to  Cosgrove 

From  Comdr.  McDonald  to  Mr. 
Cosgrove  on  Oct.  24:  "I  have  your 
letter  of  Oct.  17th.  I  have  already 
seen  the  advertisement  sponsored 
by  Station  WBCA  in  Schenectady. 
Mr.  Asch  has  shared  with  me  your 
letter  to  him  of  Oct.  2,  and  I  must 
say  to  you  that  I  cannot  agree  with 
your  letter  to  Mr.  Asch  on  the 
basis  that  you  are  speaking  for 
the  industry  when,  in  reality,  you 
are  voicing  a  personal  opinion. 

"I  am  a  radio  manufacturer,  the 
same  as  Crosley,  but,  unlike  Cros- 
ley,  I  have  always  been  sold  on 
FM.  Therefore,  the  views  expressed 
by  you  to  Mr.  Asch  do  not  coincide 
with  my  own.  I  can  understand 
that,  in  a  diversified  activity  such 
as  your  own,  your  views  may  be 
divergent  from  ours  who  specialize 
in  only  one  thing,  that  is  radio  re- 
ceiver manufacturing. 

"I  am  cognizant  of  the  fact  that 
there  will  be  millions  of  sets  sold 
without  FM  today,  but  this  does 
not  alter  the  fact  that  there  is 
truth  in  Mr.  Asch's  statement  as 
it  affects  the  public  in  the  future. 
Certainly  I  can  see  no  objection 
to  a  statement  which  endeavors  to 
enlighten  the  public.  If  ever  a 
group  of  manufacturers  has  misled 
the  public  on  certain  important 
facts  which  they  should  know,  it 
has  been  the  radio  and  television 
manufacturers.  You  can  hardly 
blame  a  broadcaster  for  expressing 
his  convictions  when  the  public 
are  in  as  confused  a  state  on 
both  FM  and  television  as  thev 
are  now.  I  approve  of  Mr.  Asch's 
advertising  .  .  ." 

But  bv  that  time,  on  Nov.  18  to 
be  specific,  RMA  President  Cos- 
grove had  turned  over  the  whole 
matter  to  the  National  Better  Bus- 
iness Bureau  Inc.,  Chrysler  Bldg., 
New  York — with  the  following  con- 
tained in  a  letter  to  Edward  L. 
Greene,  general  manager  of  the 
NBBB: 

"Here's  an  interesting  advertise- 
ment which  I  feel  is  very  detri- 
mental to  the  radio  industry. 

"It  may  be  that  you  will  care 


'QUEEN'  ALMOST  LOSES  THRONE 

WHKC  Offers  Free  Tickets  to  Broadcast — Finds 
 Program  Booked  as  Stage  Show  


MUTUAL'S  Queen  for  a  Day 
(P&G-Alka  Seltzer)  now  on  a 
nationwide  barnstorming  tour,  al- 
most lost  her  throne  in  Columbus, 
Ohio,  where  the  program  originated 
Dec.  17,  18  and  19. 

As  a  result  of  announcements  on 
the  network,  WHKC,  MBS  outlet 
in  the  Ohio  capital,  followed 
through  with  courtesy  announce- 
ments urging  listeners  to  write  for 
tickets. 

Two  days  before  the  scheduled 
appearance  Mutual  notified  WHKC 
free  tickets  would  not  be  available. 
The  show  would  originate  from 
the  RKO  Palace  Theatre  as  part 
of  the  stage  bill. 

Carl  M.  Everson,  WHKC  gen- 
eral manager,  immediately  sent 
letters  of  regrets  to  several  thou- 
sand listeners  who  had  requested 
tickets,  but  by  that  time  most  of 
the  harm  had  been  done. 

"Had  we  been  notified  in  time 
that  Queen  was  a  vaudeville  act, 
we  would  have  refrained  from  giv- 
ing it  local  exploitation,"  he  de- 
clared. "We  feel  that  the  show  is 
produced  for  a  listening  audience 
and  that  it  should  be  open  to  the 
public  wherever  it  is  presented. 
WHKC  has  been  placed  in  a  very 
embarrassing  position." 

Walter  A.  Wade,  vice  president 
of  A.  A.  Wade,  Chicago,  agency 
representing  Miles  Labs.,  co-spon- 
sor, said  the  theatre  booking  was  a 
"test"  to  determine  which  of  the 
two  ways — free  or  paid  admission 
— was  most  successful. 

"The  cost  of  bringing  Queen  to 
different  cities  is  very  great,"  he 
explained,  "and  by  taking  theatre 
engagements  we  felt  that  the  spon- 

Anti-Commercial 

PETITION  signed  by  11  California 
individuals  urging  Congress  and 
FCC  literally  to  make  radio  a  pub- 
lic utility  and  deny  present  broad- 
casters access  to  FM  licenses  has 
been  referred  to  House  Interstate 
&  Foreign  Commerce  Committee 
after  its  presentation  by  Rep.  King 
(D-Cal.).  Petition  "deplores"  prof- 
its made  by  broadcasters  "failure 
of  many  stations"  to  operate  "in 
the  public  interest"  and  offers  pro- 
gram for  legislation. 

to  take  some  action  in  connection 
with  it." 

Mr.  Greene  forwarded  this  cor- 
respondence, with  recommendations 
indicating  his.  own  concurrence 
with  Mr.  Cosgrove,  to  the  Sche- 
nectady bureau  of  the  NBBB. 

And  there  it  stands.  Except  that 
Mr.  Asch  has  said  he  has  been  no- 
tified by  Philco  Corp.  not  to  quote 
their  releases  in  any  of  his  forth- 
coming advertisements — and  has 
added  that  he  would  continue  to 
use  Philco  quotes  nevertheless. 

Meanwhile,  RMA's  board  will 
meet  in  Chicago  Jan.  30. 


sor  would  avoid  considerable  ex- 
pense." 

The  Mutual  program  recently 
played  before  16,000  as  a  free  at- 
traction at  Madison  Square  Gar- 
den, New  York,  but  during  its 
Boston  stay  was  offered  as  part  of 
a  stage  bill,  with  paid  admissions. 

When  Queen  for  a  Day  played 
Chicago,  Dec.  27-28,  it  originated 
from  WGN's  main  audience  studio 
and  was  open  to  the  public  without 
charge. 


McLEAlS  BRITISHER, 
ENGINEER  DECLARES 

Editor,  Broadcasting: 

I'm  sorry  to  keep  pestering  you 
with  letters  of  "correction"  about, 
particularly,  European  matters,  but 
on  page  42  of  Dec.  10  Broadcast- 
ing, in  the  article  on  French  tele- 
vision, I'm  sure  you  will  find  that 
the  U.  S.  expert  mentioned,  Francis 
C.  McLean,  is  a  Britisher!  Mac 
won't  be  mad  about  it,  but  if  there 
was  ever  a  real  Britisher  at 
SHAEF,  he  was  it.  I  should  know. 
He  was  my  boss  there,  and  we  had 
too  many  "discussions"  about  the 
BBC  vs.  American  radio  for  me 
to  hear  him  called  American. 

McLean  was  chief  engineer  of 
PWD-SHAEF  from  the  inception 
of  SHAEF  until  June  or  July  of 
1945,  when  he  was  relieved  by  H. 
J.  P.  Biggar.  Both  these  men  are 
BBC  engineers,  loaned  by  the  Cor- 
poration for  the  SHAEF  Psycho- 
logical Warfare  operation. 

Mac's  a  swell  guy,  and  this  is 
just  to  say  the  BBC  has  some  swell 
engineers,  too. 

Don  V.  R.  Drenner 
Ex-PWD-SHAEF  Engineer 
Dec.  11,  1945 


RCA  Salary  Increases 
RCA  VICTOR  Division  of  RCA.  Cam- 
den, N.  J.,  has  announced  a  general 
wage  increase  for  salaried  employes 
earning  up  to  and  Including  $378  a 
month.  New  rates  went  into  effect  Dec. 
15  and  represent  increase  of  10%  in 
earnings  of  these  employes,  establish- 
ing a  minimum  monthly  rate  of  $100. 


DAILY  PROGRAMS  IN 


SOOO  WATTS  DIRECTIONAL  OVER  .NEW  J 


Page  52    •    December  31,  1945 


BROADCASTING    •  Telecasting 


Eavesdropping 

REACTIONS  of  four  small 
children  to  the  Christmas 
morning  exchange  of  gifts  in 
their  home  were  recorded — 
without  the  youngsters  know- 
ing it— by  WOWO  Fort 
Wayne  on  portable  recording 
equipment  concealed  in  the 
home  on  Christmas  Eve.  The 
recording  was  played  back  as 
a  highlight  of  WOWO's 
Christmas  afternoon  pro- 
grams. 


Western  Electric  Strike  Would 
Paralyze  Telephone  System 


NAB 

(Continued  from  page  18) 
"hey  present  station  information 
a  a  manner  convenient  to  time- 
uyers. 

If  the  NAB  board  approves  the 
lan  for  presentation  covering  pros 
,nd  cons  of  an  agency  recognition 
iiureau  within  the  association,  the 
•roject  v/ill  be  submitted  to  the 
sales  managers  [Broadcasting, 
'Dec.  24]. 

Mr,  Pellegrin  will  explain  sales 
lelps  and  sales  promotion  assist- 
ance now  given  by  the  expanded 
Dept.  of  Broadcast  Advertising. 
Worksheets  helpful  to  local  sales- 
nen  will  be  ready  in  time  for  pres- 
entation at  the  meetings.  Prog- 
ress report  on  the  Joske's  NAB  de- 
partment store  radio  clinic  in  San 
Antonio  will  be  made  by  Mr.  Pel- 
legrin [Broadcasting  ,  Dec.  24] . 
Standard  contract  form  approved 
t*y  the  Sales  Managers  Executive 
Committee  is  outlined. 

Small  market  station  representa- 
tives will  be  told  about  the  depart- 
ment's new  activities  on  their  be- 
half, including  a  preliminary  re- 
port on  a  survey  of  station  sales- 
men's compensation  conducted  by  F. 
Allen  Brown,  assistant  director  of 
broadcast  advertising  [Broadcast- 
ing, Dec.  24] ,  presented  by  Mr.  Pel- 
legrin. Retail  sales  worksheet  will 
be  reviewed,  along  with  status  of 
FCC  wartime  regulations  covering 
employment  of  combination  men. 
Mr.  Pellegrin  will  offer  a  proposal 
that  small  market  stations  lacking 
publicity  personnel  submit  news  of 
station  activities  to  a  central 
agency  such  as  the  NAB  for  distri- 
bution to  the  trade  press. 


Philadelphia's 
Most  Powerful  Independent 


CREEPING  paralysis  of  a  large 
part  of  America's  nervous  system 
— its  telephone  communications — 
was  threatened  last  week  as  chief 
of  Western  Electric  Employes 
Assn.,  on  the  eve  of  a  scheduled 
Jan.  3  strike  against  21  WE  plants 
in  New  York  and  northern  New 
Jersey,  announced  their  tactical 
plans  to  spread  strikes  among 
other  unions  to  reinforce  their  wage 
demands. 

The  union's  plan:  Slow  but  in- 
exorable strangulation  of  U.S.  com- 
munications with  sympathy  strikes 
against  telephone  companies  across 
the  nation.  Obvious  result  of  such 
a  maneuver,  if  successful:  Virtual 
silence  on  U.S.  telephone  circuits, 
serious  dislocation  of  many  U.S. 
industries,  including  network  radio, 
which  depends  on  telephone  service. 
Company  Silent 

Confronted  by  the  union's  deter- 
mined plan,  management  of  West- 
ern Electric  kept  mum  about  its 
projected  defense,  issued  a  single 
statement:  "The  company  would 
welcome  an  opportunity  to  reopen 
negotiations  looking  toward  an 
amicable  settlement." 

To  the  union,  "amicable  settle- 
ment" would  mean  a  company  offer 
to  meet  its  demands  for  a  30% 
wage  increase. 

Announcement  of  the  union  plan 
came  from  Henry  Mayer,  attorney 
for  the  union,  who  said  that  at  the 
outset  of  the  strike  picket  lines 
would  be  thrown  around  telephone 
buildings  in  New  York  and  New 
Jersey  "where  WE  equipment  is  in 
use."  Virtually  every  telephone  ex- 
change uses  WE  equipment. 

The  union  plans  to  send  pickets 
to  Western  Electric  plants  outside 
the  immediate  strike  area,  notably 
those  at  Hawthorne,  111.,  near  Chi- 
cago; Point  Breeze,  near  Balti- 
more; Haverhill,  Mass.,  and  Long 
Island  City. 

Union's  hope  is  that  workers  at 
picketed  telephone  headquarters 
and  other  WE  plants  will  refuse 
to  cross  picket  lines. 

Aid  of  the  giant  National  Fed- 
eration of  Telephone  Workers, 
with  a  250,000  membership  in  47 
locals  spread  throughout  the 
country,  will  be  enlisted  by  WEEA. 
Mr.  Mayer  said  it  was  possible 
sympathy  strikes  of  NFTW  work- 
ers would  break  out  after  the 
WEEA  call  for  help. 

Approximately  200,000  other 
telephone  workers,  members  of 
other  unions,  will  be  solicited  by 
WEEA  for  assistance,  Mr.  Mayer 
said.  Among  these  would  be  em- 
ployes of  certain  of  the  New  York 
and  New  Jersey  exchanges  where 
WEEA  will  picket  initially. 

Western  Electric  Employes  Assn. 
claims  membership  of  nearly 
19,000  workers  in  the  21  New  York 
and  New  Jersey  plants  which  will 
be  directly  affected  by  the  projected 
strike. 


Strike  vote  among  the  member- 
ship was  taken  last  Nov.  28.  The 
strike  D-Day  was  set  by  Frank  J. 
Fitzsimmons,  president  of  WEEA, 
and  other  members  of  the  executive 
board  two  weeks  ago  after  the 
union's  refusal  to  accept  a  renewed 
company  offer  to  raise  wages  15%. 


Benzinger  Returns 
CHARLES  BENZINGER,  for  two  and  a 
half  years  with  AAF,  has  returned  to 
his  former  post  with  CBS  as  assistant 
to  the  trade  editor  in  the  publicity  de- 
partment. 


Campaigns  Violating 
Industry   Ethics  Cited 

WARNING  has  been  issued  by 
NAB  against  two  campaigns  pur- 
portedly in  violation  of  industry 
ethics  and  practices.  Marva  Mfg. 
Co.,  Chicago,  is  said  to  have  con- 
tacted stations  on  a  per-inquiry 
basis  on  behalf  of  cosmetics  named 
for  Marva  Louis,  wife  of  the  boxer. 
NAB  has  invited  the  manufacturer 
to  use  radio  advertising  at  card 
rates. 

G.  I.  Handicraft  Contest  Com- 
mittee, New  York,  operated  by 
Popular  Science  magazine,  is  said 
by  NAB  to  have  contacted  stations 
in  an  effort  to  get  free  time  for 
announcements  on  a  contest. 


MEET 


WHO  DO  THE  BUYING 

WHIO  will  intro- 
duce you  to  Dayton  and 
Miami  Valley  home- 
makers 

When  household  buying  subjects 
come  up  over  bridge  tables  and  at 
club  teas,  do  Dayton  and  Miami 
Valley  women  have  your  story 
straight?  You  can  reach  "the  girls" 
with  your  sales  message  over  WHIO, 
the  local  station  with  the  largest 
listening  audience. 

NEWS:  UP,  INS,  PA  plus  CBS'  BEST 


WHJ2 


5000  WATTS 
BASIC  CBS 

G.  P.  Hollingbery  Co. 

Representatives 

Harry   E.  Cummings 
Southeastern 
Representative 


DAYTON,  OHIO 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  53 


Highlights 

[Continued  from  page  17) 

channels  as  against  40  for  new 
services.  Television  given  dual 
"downstairs-upstairs"  setup. 
Jan.  16 — FCC  makes  provision  for 
"walkie-talkies"  in  setting  aside  10 
mc  band  for  Citizens  Radiocom- 
munication  Service  eventually  to 
enable  average  citizen  to  talk  with 
office  or  home  on  private  frequency 
allocations. 

Jan.  16 — War  Production  Board  or- 
ders virtual  freeze  of  broadcast 
construction  in  policy  coordinated 
through  FCC  because  of  wartime 
conditions. 

Jan.  18— St.  Louis  Post-Dispatch 
launches  drive  to  networks  to  elim- 
inate middle  commercials  in  news 
broadcasts  and  meticulously  select 
news  program  sponsors.  Campaign, 
which  took  on  connotation  of  anti 
"plug-ugly,"  waged  throughout 
year  with  repercussions  nationwide. 
Jan.  26— WINS  New  York  sold  by 
Hearst  Radio  Inc.  to  Crosley  Corp. 
(WLW  Cincinnati  licensee)  sub- 
ject to  FCC  approval,  for  $1,700,- 
000,  plus  $400,000  in  time  exchange 
for  Hearst  newspaper  space. 
Jan.  26 — Nation's  networks  and 
stations  contributed  $11,250,000  in 
time,  talent  and  facilities  to  Sixth 


.  .  .  powerful  5000  watt 
station  of  Industrial  New 
England,  reaches  a  re- 
sponsive market  of 
nearly  two  million  peo- 
ple. Potential  customers 
for  your  product  .  .  .  the 
loyal  listeners  of  WLAW 
spend  approximately 
$650,000,000  annually 
for  retail  goods.  Are  you 
getting  your  share? 

Basic  Station 
American   Broadcasting  Co. 

WLAW 

LAWRENCE,  MASS. 

NATIONAL  REPRESENTATIVES: 

WEED  &  CO. 


Truman  on  TV 

PRESIDENT  Truman's 
State  of  the  Nation  speech 
to  both  Houses  of  Congress, 
shortly  after  the  second  ses- 
sion convenes  on  Jan.  14,  will 
be  jointly  picked  up  by  CBS, 
NBC,  and  DuMont  New  York 
television  stations  WCBW, 
WNBT,  and  WABD,  respec- 
tively [Closed  Circuit,  Dec. 
17].  Telecasts  will  reach 
New  York  via  the  new  coaxial 
cable  laid  by  the  New  York 
Telephone  Co.  between  New 
York  and  Washington.  Tele- 
cast will  mark  first  time  that 
television  has  ever  been  used 
in  Congress.  Pick-ups  are 
planned  as  the  President 
leaves  the  White  House,  en- 
ters Congress,  and  addresses 
the  two  houses.  Personnel 
and  equipment  are  being  con- 
tributed by  CBS,  NBC,  and 
DuMont.  Special  installations 
are  being  made  in  the  Capitol 
for  the  pick-ups. 


War  Loan  campaign,  again  nearly 
reaching  total  effort  of  all  other 
media  combined,  according  to 
Treasury  War  Finance  Division 
report. 

Jan.  30 — Radio's  weekly  payroll 
increased  more  than  18%  in  1944 
over  1943,  with  average  broadcast- 
ing salary  up  more  than  9%  from 
$55.75  to  $60.52,  according  to  FCC 
analysis. 

Jan.  31 — Four  major  network  time 
sales  of  $126,333,000  during  1944 
achieve  alltime  high,  increasing 
21.2%  over  preceding  year. 
Feb.  7 — Recapture  of  Manila  by 
MacArthur  troops  heralded  on  air, 
highlighted  by  broadcast  over  NBC 
by  Bert  Silen,  special  events  direc- 
tor of  KZRH  Manila,  who  had  been 
in  internment  camp  for  37  months. 
He  began  his  broadcast:  "Hello, 
NBC.  As  I  was  saying  when  I  was 
so  rudely  interrupted  over  three 
years  and  a  month  ago — ." 
Feb.  7 — National  Labor  Relations 
Board  examiner  finds  threat  of  re- 
prisals implicit  in  edict  of  James 
C.  Petrillo,  president  of  American 
Federation  of  Musicians,  on  plat- 
ter-turner jurisdiction  controversy 
with  National  Assn.  of  Broadcast 
Engineers  &  Technicians,  and  or- 
ders NBC  and  Blue  (ABC)  to 
recognize  NABET  as  bargaining 
agent. 

Feb.  8— AT&T  announces  it  can 
provide  program  transmission 
channels  to  meet  present  and  future 
needs  of  FM  for  both  high-fidelity 
relay  by  wire  lines  or  by  radio. 
Feb.  9— Miami  Herald  buys  half- 
interest  in  WQAM  Miami  for  ap- 
proximately $250,000;  Newark 
News  acquires  WBYN  Brooklyn 
for  $300,000,  both  subject  to  FCC 
approval  (subsequently  author- 
ized). 

Feb.  11 — James  C.  Petrillo,  AFM 
president,  orders  stoppage  of  all 
musical  television  programs  to  con- 
tinue until  further  notice.  Later 


declares  he  is  studying  whole  ques- 
tion of  use  of  musicians  on  video 
programs. 

Feb.  12 — FCC  begins  processing 
first  group  of  stations  to  go  on 
three-year  licenses  since  extension 
of  normal  licensing  period  from 
two  years. 

Feb.  19 — Shrouds  of  censorship 
which  have  kept  from  public  gaze 
full  truth  about  radar  pulled  aside 
by  Great  Britain.  British  technical 
publication,  Wireless  World,  re- 
counts development  of  radioloca- 
tion and  hitherto  secret  elements  in 
its  operation. 

Feb.  21— Establishment  of  1,000,000 
w  station  in  Mexico  to  provide 
practically  national  service  in  re- 
public and  contiguous  Latin-Ameri- 
can areas  proposed  by  Emilio 
Azcarraga,  president  of  XEW  Mex- 
ico City. 

Feb.  21 — FCC  orders  public  hearings  to  de- 
termine clear  channel  station  policy.  Hear- 
ing thrice  postponed  and  last  scheduled  to 
get  under  way  Jan.  14,  1946. 
Feb.  26 — Apache,  famed  radio  ship,  moves 
in  with  invaders  on  Luzon  operations,  re- 
laying network  broadcasts  and  more  than 
half-million  words  of  press  copy  back  to 
United  States.  Maj.  A.  A.  Schechter,  pub- 
lic relations  officer  on  Gen.  MacArthur's 
staff,  directs  traffic  operations. 
Feb.  27— NAB  Board  of  Directors  calls 
upon  networks  to  eliminate  "cow-catcher," 
"hitchhike"  and  cross-reference  announce- 
ments at  earliest  possible  date. 
March  1 — Edward  J.  Noble,  chairman  of 
American  Broadcasting  Co.,  files  counter- 
suit  in  New  York  State  Supreme  Court  for 
libel  for  $1,000,000  in  $2,925,0000  damage 
suit  of  Donald  Flamm,  former  owner  of 
WMCA  New  York,  which  was  acquired  by 
Mr.  Noble. 

March  3 — George  Henry  Payne,  68,  who 
served  for  nine  years  on  FCC,  dies  in 
New  York  of  heart  ailment.  He  had  been 
vice-president  of  Finch  Telecommunica- 
tions Inc.  for  preceding  year. 
March  5 — Broadcasting  Yearbook  survey 
shows  nearly  8,000  radio  employes  in  armed 
forces,  representing  nearly  30%  of  total 
personnel. 

March  10— Third  Annual  duPont  Awards 
for  achievement  in  broadcasting  won  by 
WJR  Detroit,  WTAG  Worcester  and  H.  V. 
Kaltenborn,  NBC  news  commentator. 
March  12 — 60,000  w  broadcast  transmitter 
mounted  in  sections  on  17  Army  trucks  re- 
ported in  vanguard  of  American  troops 
driving  toward  Berlin.  Station  subsequent- 
ly used  for  broadcast  purposes  in  ETO. 
March  12— FCC  Chairman  Paul  A.  Porter, 
predicts  closer  check  in  station  programs. 
Embarks  on  plan  for  30-day  speed  of  serv- 
ice on  all  applications  which  can  be  granted 
without  hearing  and  90-day  speed  where 
hearing  is  necessary. 

March  12 — Vast  radio  receiver  market  in 
which  65%  of  present  radio  families  will 
buy  new  sets  predicted  following  war  in 
survey  by  Sylvania  Electric  Products  Inc. 
Survey  based  on  31,000,000  of  36,000,000 
families  in  country  owning  sets. 
March  14— Charles  R.  Denny,  FCC  general 
counsel,  nominated  by  President  Roosevelt 
for  FCC  to  succeed  Commissioner  T.  A.  M. 
Craven,  who  resigned  to  become  vice  pres- 
ident of  Cowles  Broadcasting  Co.  Denny, 
38,  is  succeeded  as  general  counsel  by 
Rosel  H.  Hyde. 

March  15 — NBC  owned  and  operated  sta- 
tions ordered  to  eliminate  all  middle  com- 
mercials from  news  programs  originated 
by  network,  consistent  with  St.  Louis 
Post-Dispatch  campaign. 

March  20— George  Foster  Peabody  Public 
Service  Awards  include  WTAG  Worcester: 
Col.  Edward  M.  Kirby,  chief,  Radio  Branch, 
Army  Bureau  of  Public  Relations;  Ray- 
mond Swing,  commentator;  WLW  Cincin- 
nati; Cavalcade  of  America;  Fred  Allen: 
Telephone  Hour;  Human  Adventure,  Phil- 
harmonic young  artists  series;  WNYC 
New  York  and  Mayor  LaGuardia ;  WIBX 
Utica:  KOIN  Portland;  KVOO  Tulsa- 
WFBL  Syracuse;  KMOX  St.  Louis— latter 
four  for  special  citations. 
March  30 — Stations,  networks  and  adver- 
tisers contributed  $162,000,000  in  time  and 
talent  for  war  messages  during  1944,  ac- 
cording to  estimate  by  NAB,  following 
formula  adopted  by  Media  Committee  of 
War  Advertising  Council.  Figure  was  8% 
over  1943. 

April  11 — National  Labor  Relations  Board 
asks  U.   S.   Second  Circuit  Court  of  Ap- 


peals in  New  York  for  decree  to  compe 
NBC  and  Blue  (ABC)  to  bargain  witl 
NABET  on  platter-turners,  regardless  vt 
threats  of  reprisal  by  AFM.  ' 
April  12— Death  of  Franklin  D.  Roosevelt 
"first  radio  President,"  stuns  nation 
which  gets  its  news  by  radio.  Radio  handle 
tragic  news  with  dignity.  President  Harr; 
S.  Truman  goes  to  nation  by  radio.  J 
Leonard  Reinseh,  managing  director  o 
Cox  radio  stations,  at  White  House  as  per 
sonal  adviser  to  new  President. 
April  12-  FCC  tightens  up  on  program 
policies  by  issuing  temporary  licenses  ti 
six  stations  pending  reports  on  failure  U 
devote  as  much  time  to  sustaining  pro 
grams  as  applications  indicated.  Subs 
quently,  scores  of  other  stations  placed 
temporary  lists  for  same  reason. 
April  17— Philco  Corp.,  Philadelphia,  dei 
cates  multi-relay  network  for  television  bei 
tween  Washington  and  Philadelphia 
heralded  as  forerunner  of  nationwide  tele 
vision  relay  networks. 
April  18- -FCC  issues  proposed  rules 
regulations  designed  to  tighten  contro 
over  ownership  of  stations,  policy  person 
nel  and  filing  of  annual  financial  state 
ments.  Oral  arguments  set  and  subse 
quently  postponed. 

April  23— President  Truman  names  Charle; 
G.  Ross,  Washington  correspondent  for  Si 
Louis  Post-Dispatch,  as  press  secretary 
also  in  charge  of  radio  contacts  and  clear 
ance.  J.  Leonard  Reinseh,  who  served  as 
radio  and  press  secretary  for  four  days 
named  "radio  adviser"  largely  because: 
Washington  newspaper  corps  opposed 
dio  man  handling  press  relations. 
April  23 — Presidential  coverage  by  ra 
entailing  cancellation  of  commercials, 
bates  on  talent  and  incidental  expenses1 
win  high  praise  from  Government  leader 
and  nation's  press.  Cost  estimated  at  be 
tween  I1/?  and  3  million  dollars. 
May  2 — WBT  Charlotte,  sold  by  CBS  foi 
$1,505,000  to  Jefferson  Standard  Life  In 
surance  Co.,  operators  of  WBIG  Greens-; 
boro  (later  approved  by  FCC). 
May  7 — American  broadcasters  whip  intc 
action  as  total  victory  in  Europe  ap- 
proaches. Elaborate  plans  made  for- 
mal proclamation  of  victory  via  radio  by 
President  Truman  with  all  networks 
t.>  pool  coverage. 
May  7 — United  Nations  Conference  in  San 
Francisco  gets  under  way  with  480  radio 
executives  and  employes  registered  for  con- 
ference coverage  and  clearance.  Estimated 
half-million  dollars  in  out-of-pocket  ex- 
penses involved  in  coverage. 
May  8--With  formal  proclamation  of  V-E 
Day  by  President  Truman,  developments 
affecting  radio  break  fast.  Voluntary 
sorship  provisions  governing  program  types 
dropped  with  steps  taken  for  immediate 
opening  of  new  broadcast  services  such  as 
FM  and  television. 
May  16— FCC  allocates  all  segments  of 
spectrum  above  25  mc  except  that  portion 
from  44-108  mc  embracing  controversial 
FM  and  low-definition  television  assign- 
ments. 

May  18 — New  Code  of  Wartime  Practices 
covering  radio  issued  l  y  Director  of  Cen- 
sorship Byron  Price,  embodying  sweeping 
revisions.  He  placed  radio  and  newspapers 
on  equal  footing  for  first  time. 
May  20 — Minnesota  poll  of  public  opinion 
conducted  by  Minnesota  Sunday  Tribun, 
shows  that  average  citizen,  at  a  ratio  o 
better  than  two  to  one,  prefers  his  radi' 
to  his  telephone. 

May   21— KYA  San  Francisco  and  KMTR 

(Continued  on  page  56) 


M.  M.  COLE  CO. 

823  S.  WABASH  AVE.  1 

CHICAGO  5,  ILL 


Page  54    •    December  31,  1945 


BROADCASTING    •  Telecasting 


Jansky  &  Bailey 

An  Organization  of 
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Frequency  Monitoring 


.'ommercial  Radio  Equip.  Co. 

(International  Building.  Washington,  D.  C. 
>  321  E.  Gregory  Boulevard,  Kansas  City,  Mo. 
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RAYMOND  M.  WILMOTTE 

CONSULTING  RADIO  ENGINEER 

PAUL  A.  deMARS 

ASSOCIATE 
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Decatur  1234 


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1146  Briarcliff  PI.,  N.E. 
Atlanta,  Ga.      ATwood  3328 


There  is  no  substitute  for  experience 

GLENN  D.  GILLETT 

Consulting  Radio  Engineer 
982  National  Press  Bldg. 
Washington,  D.  C. 


LOHNES  &  CULVER 

CONSULTING  RADIO  ENGINEERS 
Munsey  Bldg.      •      District  8215 
Washington  4,  D.  C. 


Consulting  Radio  Engineer* 

991  Broad  St.,  Suite  9-11 
Bridgeport  3,  Conn. 
Telephone  5-2055     Lab.  Phone  7-2465 


ANDREW  CO. 

Consulting  Radio  Engineers 
363  E.  75th  St  CHICAGO  19 

Triangle  4400 


GEORGE   C.  DAVIS 

Consulting  Radio  Engineer 
Munsey  Bldg.  District  8456 

Washington,  D.  C. 


JOHN  BARRON 

Consulting  Radio  Engineer^ 

Specializing  in  Broadcast  and 
Allocation  Engineering 
Earle  Building,  Washington  4,  D. 
Telephone  NAtional  7757 


Frank  H.  Mcintosh 

Consulting  Radio  Engineers 
710  I4th  St.  N.W.  ME.  4477 

Washington,  D.  C. 


WORTHINGTON  C.  LENT 

Consulting  Engineers 

INTERNATIONAL.  BLDG.  WASH..  D.  C- 
1319  F  STREET  N.  W.        DISTRICT  41 Z7 


GOMER 

L.  DA  VIES 

Consulting 

*adio  Engineer 

P.  O.  Box  71 

Warfield  9089 

College 

Park,  Md. 

DIXIE  B.  McKEY 
ROBERT  C.  SHAW  | 

CONSULTING 
RADIO  ENGINEERS 

1108  16th  Street  N.  W.  Suite  405 
Washington,  D.  C.      NAtional  6982 


WELDON  &  CARR 

CONSULTING  RADIO  ENGINEERS 

WASHINGTON,  D.  C. 

1605  CONNECTICUT  AVENUE 
PHONE— MICHIGAN  4151 


CHAMBERS  &  GARRISON 

Consulting  Radio  Engineers 
1519  Connecticut  Avenue 

WASHINGTON  6,  D.  C. 
Columbia  8544 


P insulting  Radio  Em$im££*3  q 
ment  Engineering  Co. 
Enuuwu   1939  q 

M     COLORADO   BuiLOINU    •   WaSH1N«T0N,4,D£.  Q 

l4   600   Pickens  St.  •  Columbia,IS;S.C. 
Uo»OIOtOI 


KEAR  &  KENNEDY 

Consulting  Radio  Engineert 
1703  K  St.  N.W.         REpublic  1951 
Washington,  D.  C. 


0W1RD.  Director 


Universal  _ 

Rpcparrh       1  nob  hill  circle 

nCaCdlbll  Pine  &  Mason  Streets 

Laboratories 

X  Division  ol  Universal  Broadcasting  Company 


Radio  Engineering  Consultants 


A.  EARL  CULLUM,  JR. 

CONSULTING    RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 

DALLAS,  TEXAS 


ROBERT  L.  WEEKS 

CONSULTING  ELECTRICAL  ENGINEER 
429  Russ  Bldg. 
San  Francisco,  California 


Colton  &  Foss,  Inc. 

Electronic  Consultants 
•  WASHINGTON,  D.  C.  • 
927  15th  Street  NW,  REpublic  3883 


John  Creutz 

Consulting  Radio  Engineer 

328  Bond  Bldg.       REpublic  2151 
Washington,  D.  C. 


Broadcast  —  Allocation   &   Field  Service 

GILLE  BROS. 

CONSULTING  RADIO  ENGINEERS 

1108  Lillian  Way    Phone:  Gladstone  6178 
HOLLYWOOD  38,  CALIF. 


WILLIAM  E.  BENNS 

Consulting 
Radio  Engineer 
COLUMBIA,  SOUTH  CAROLINA 

830  Gregg  St.  Phone  7342 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  55 


Horace  NStovin 

AND  COMPANY 
• 

RADIO 
STATION 
REPRESENTATIVES 

offices 

MONTREAL  •  WINNIPEG 
TORONTO 


WCR¥ 

the  50,000 

watt  voice 
of  Cincinnati 


NORTHERN  FLORIDA*! 
REST  RADIO  "BUT" 
•  Send  for  Bwtafls  • 


MUTUAL 
NETWORK 

Note  On 

WMOH! 

Over  160,000 
Radio  Homes  In 
.5  MV/M  Area! 

WMOH 

Hamilton,  Ohio 


Highlights 

(Continued  from  page  5i) 

Hollywood  for  approximately  $1,000,000 
sold  to  Mrs.  Dorothy  Thackrey,  president 
and  publisher  of  New  York  Post,  and  Ted 
O.  Thackrey,  her  husband,  subject  to  FCC 
approval.  Mrs.  Thackrey  is  principal 
owner  of  WLIB  New  York. 
May  25 — FM  is  expected  to  become  "finest 
aural  broadcast  service"  obtainable  in  pres- 
ent state  of  art,  according  to  FCC's  final 
allocations  report. 

May  28— CIO,  through  its  New  York  branch 
of  United  Office  &  Professional  Workers 
of  America,  begins  large-scale  organiza- 
tion of  network  and  agency  personnel. 
Committee  gets  under  way  at  CBS. 
May  28 — WPB  eases  antenna  and  building 
controls  affecting  broadcasting  in  slight 
thawing  of  wartime  equipment  freeze.  Also 
allows  doubled  production  of  tubes  for  ci- 
vilian set  replacement. 

May  28— U.  S.  Supreme  Court  for  first  time 
grants  review  against  FCC  to  private  liti- 
gant. WKBZ  Muskegon,  Mich.,  is  granted 
review  from  FCC  ruling  granting  applica- 
tion for  same  facility  to  applicant  at 
Grand  Rapids,  while  setting  Muskegon  ap- 
plication for  hearing. 

June  4 — Radio's  biggest  customer,  Procter 
&  Gamble,  Cincinnati,  spends  $11,000,000 
a  year  for  time  alone,  with  talent  expendi- 
tures of  an  equal  amount  according  to 
first  published  study  of  premier  radio  ac- 
count made  by  Broadcasting. 
June  11 — Radio  affairs  of  Elliott  Roosevelt, 
second  son  of  President  and  former  head  of 
Texas  State  Network  and  defunct  Transcon- 
tinental Broadcasting  System,  hit  front 
pages  and  Congress,  after  expose  of  negotia- 
tion of  $200,000  loan  from  John  Hartford, 
president  of  A  &  P  grocery  firm,  subse- 
quently settled  for  $4,000.  Elliott  placed 
on  inactive  duty  as  brigadier  general  in 
Army  Air  Forces,  denies  late  President  in- 
fluenced his  business  transactions. 
June  11 — 33  stations  in  major  markets  set 
to  shift  network  affiliates  June  15 — second 
anniversary  of  FCC's  network  monopoly 
rules  prohibiting  contracts  for  more  than 
two-year  period.  Mutual  winds  up  with 
267  stations;  Blue  with  196;  CBS,  153. 
NBC,  151. 

June  13 — William  Henry  Wills,  former  Re- 
publican Governor  of  Vermont,  nominated 
by  President  Truman  to  succeed  Gov.  Nor- 
man S.  Case  for  seven-year  term  on  FCC. 
Gov.  Wills  subsequently  confirmed.  Gov. 
Case  enters  private  law  practice  in  Wash- 
ington June  30,  after  11  years  on  FCC. 
June  18— Crosley  Corp.,  including  WLW 
Cincinnati  and  shortwave  adjunct,  sold  to 
Aviation  Corp.,  aeronautical  holding  com- 
pany, for  $22,000,000  subject  to  FCC  ap- 
proval. 

June  21— Eugene  Octave  Sykes,  69,  Wash- 
ington attorney  who  served  for  12  years 
as  chairman  and  member  of  both  Federal 
Radio  Commission  and  its  successor  FCC. 
dies  in  Washington  of  heart  disease. 
June  25— Sale  of  KQW  San  Francisco  by 
Brunton  Brothers  to  CBS  for  $950,000  cash 
negotiated  subject  to  FCC  approval.  Trans- 
action is  sequel  to  sale  of  WBT  Charlotte 
by  CBS. 

June  25 — Radio  pays  tribute  to  Gen. 
Dwight  D.  Eisenhower  on  return  to  United 
States,  accompanied  by  Capt.  Hari-y  C. 
Butcher,  USNR,  former  CBS  Washington 
vice-president  and  his  naval  aide  during 
European  campaign. 

June  27 — Allocations  dispute  between  tele- 
vision and  FM  settled  by  FCC  with  allot- 
ment of  88-106  mc  band  and  as  FM's  perma- 
nent home  with  television  assigned  44-88 
mc  band  for  immediate  use,  as  well  as 
"upstairs"  channels. 

June  29 — FCC  creates  precedent  in  opinion 
on  controversial  public  issues  involving 
UAW-CIO  and  WHKC  Columbus.  Effect 
of  ruling,  which  states  broadcasters  should 
"make  sufficient  time  available,  on  a  non- 
discriminatory basis,  for  full  discussion 
.  .  ."  all  but  cancels  "controversial  issue" 
clause  in  NAB  code,  which  holds  time 
should  not  be  sold  for  discussion  of  such 
issues.  FCC  said  it  should. 
July  9— President  Truman,  in  letter  to 
Broadcasting,  cites  American  radio  as 
"in  good  hands"  and  says  it  "must  be 
maintained  as  free  as  the  press."  He  urges 
"regulation  by  natural  forces  of  competi- 
tion .  .  ." 

July  14 — Associate  Justice  Justin  Miller,  of 
U.  S.  Court  of  Appeals  for  District  of  Co- 
lumbia, selected  as  NAB  p resident  for  five- 
year  term  beginning  Oct.  1. 
July  16— Survey  of  key  United  States  and 
Canadian  markets  indicates  fall-winter 
business  prospects  for  radio  unusually 
bright.  Main  difficulty  is  time  shortage  on 
major  networks  and  affiliated  stations  in 
top  markets. 

July  16 — President  Truman's  letter  to 
Broadcasting  evokes  praise  from  all  seg- 


RADIO'S  POSITION 

In  Peace  Stressed 
 By  Noble  


EDWARD  J.  NOBLE,  chairman  of 
the  board  of  ABC,  issued  a  re- 
minder that  with  war's  end  a  new 
obligation  had  settled  on  America. 
"Peace,"  he  said,  "must  be  earned 
not  by  wishing  but  through  clear 
thinking  and  hard  work." 

Broadcasters,  he  said,  have  "a 
special  mandate  to  clarify  the  is- 
sues still  standing  in  the  way  of 
real  peace  on  earth  .  .  .  the  under- 
lying responsibility  has  to  do  with 
presenting  (on  the  air)  leaders  of 
thought  and  action  whose  ideas  will 
most  effectively  show  our  citizens 
how  to  live  tranquilly  in  the  com- 
munity of  nations." 

Radio's  job  of  keeping  America 
informed  is  three-fold,  Mr.  Noble 
said:  (1)  To  tell  stories  which 
will  fire  the  imaginations  of  all 
Americans;  (2)  To  keep  "a  watch- 
ful eye  on  those  elements,  both 
official  and  private,  which  seek  to 
serve  personal  rather  than  na- 
tional interest,"  and  (3)  to  "keep 
the  common  touch  with  the  people." 

"If  we  try  to  blend  the  joyous 
celebration  of  the  end  of  the  war 
with  devotion  to  the  idea  of  peace 
and  its  propagation  throughout  the 
land,  we  may  someday  review  this 
era  with  pride  in  the  fact  that 
radio  helped  give  understanding 
when  the  nation  needed  enlighten- 
ment," he  said. 


ments  of  radio  and  advertising.  Former 
Gov.  James  M.  Cox  of  Ohio  calls  it  radio's 
"Emancipation  Proclamation."  David  Sar- 
noff,  president  of  RCA  and  chairman  of 
NBC,  describes  it  as  "an  inspiration  to  all 
broadcasters  .  .  ." 

July  23 — Analysis  shows  American  Tobacco 
Co.,  for  Lucky  Strike  cigarettes,  keeps  in 
forefront  of  popular  cigarette  field  through 
heavy  concentration  of  radio  advertising, 
spending  less  advertising  dollars  than  its 
competitors. 

July  23 — Leonard  A.  Versluis  announces 
formation  of  Associated  Broadcasting  Corp. 
(later  Associated  Broadcasting  System)  as 
new  nationwide  network  to  begin  opera- 
tions Sept.  16. 

July  30 — Charles  I.  Siepmann,  former  pro- 
gram executive  of  BBC,  revealed  working 
for  FCC  on  program  analysis  disclosure, 
precipitates  controversy  on  FCC's  au- 
thority to  engage  in  such  program  studies. 
July  30— Capt.  Harry  C.  Butcher,  naval 
aide  to  Gen.  Eisenhower,  resigns  as  vice 
president  of  CBS  upon  release  from  active 
Navy  duty  to  undertake  writing  two-vol- 
ume diary  titled  My  Three  Years  with 
Eisenhower.  Book  prepublished  in  selected 
installments  in  Saturday  Evening  Post, 
with  Capt.  Butcher  paid  record  sum  of 
$175,000  for  magazine  rights. 
Aug.  2— FCC  approves  sale  of  $22,000,000 
Crosley  Corp.,  including  WLW  Cincinnati, 
to  Aviation  Corp.  by  4-3  vote. 
Aug.  2 — FCC  creates  precedent  in  issuing 
financial  rules  and  regulations,  which  also 
require  data  on  policy-making  personnel. 
Financial  reports  and  other  business  con- 
tracts declared  closed  to  public  inspection, 
but  with  proviso  Commission  can  open 
such  records  upon  written  request. 
Aug.^  6 — Westinghouse  discloses  "stratovi- 
sion"  plan  whereby  airborne  transmitters 
would  relay  television,  FM  and  other 
broadcast  services  interlacing  transmission 
from  plane  to  plane,  flying  anchored 
courses  at  30,000  feet.  FCC  authorizes 
tests. 

Aug.  7 — Wartime  freeze  on  radio  construc- 
tion equipment  relaxed  by  FCC  with  es- 
tablishment of  60-day  "thaw"  period  dur- 
ing which  applications  for  all  types  of 
stations  can  be  brought  up  to  date  to  be 
considered  effective  Oct.  8. 
Aug.  7— NAB  Board  of  Directors  devises 
Code  of  Ethics  and  substitutes  "Standards 
of  Practice."  A.  D.  (Jess)  Willard,  former 


general  manager  of  WBT  Charlotte.^  namet; 
executive  vice  president  and  chief  as? 
sistant  to  President  Justin  Miller. 

Aug.  10 — Radio  brings  Jap  surrender  offer 
to  .  meet  Potsdam  demands,  bringing  first 
word  to  waiting  world  of  war's  end. 
Aug.  10 — First  tour  of  broadcast  execu 
fives  to  war  theatre  gets  under  way  with 
departure  of  delegation  of  15  for  London 
NAB  President  Justin  Miller  and  J.  Leon 
ard  Reinsch,  radio  adviser  to  President 
Truman,  head  delegation  which  spends 
days  in  war  theatre. 

Aug.  13— With  V-J  Day,  secret  of  atom 
bomb  is  revealed.  Story  of  atomic  energy 
is  told  to  public.  Byron  Price,  Director  of 
Censorship,  praises  both  radio  and  press 
for  cooperation  on  atom  bomb  development 
and  keeping  of  secret. 

Aug.  14 — President  Truman  announces  for- 
mal Japanese  surrender  as  radio  sets  off 
victory  celebration. 

Aug.  24 — FCC  extends  band  for  New  Eng- 
land to  embrace  10  additional  channels  be- 
cause demand  for  facilities  exceeds  avail- 
able supply  under  former  allocations. 
Northeast  thus  provided  with  80  commer- 
cial FM  channels  instead  of  70  originally 
set. 

Sept.  3 — End  of  war  puts  emphasis  on  local 
news  but  news  ratings  retain  high  level  as 
primary  news  commodity,  survey  shows. 
Sept.  5 — Pope  Pius  XII,  in  extraordinary 
half-hour  audience  with  U.  S.  Broadcast 
Mission  to  Europe,  expresses  gratitude  to 
American  radio  for  spreading  gospel  of 
good  and  placed  upon  radio  great  responsi- 
bility for  uniting  world  into  community 
of  peaceful  nations. 

Sept.  6 — FCC  formally  announces  plan  to 
adopt  Crosley-Avco  "open  bid"  policy  on 
station  transfers  until  new  procedure  is 
established.  Sets  Sept.  6  as  deadline  on 
transfers,  which  must  accord  with  new 
bid  procedure  or  be  held  up  until  new 
regulations  or  Congressional  action  em- 
powers it  to  exercise  jurisdiction  over 
prices  in  transfer  of  stations. 
Sept.  6 — In  its  first  proceeding  for  alleged 
violation  of  Section  15  of  Communications 
Act,  FCC  dismisses  complaint  against 
WDSU  New  Orleans  but  issues  strong  ad- 
monition that  stations  are  not  instrumen- 
talities for  giving  advantage  to  one  politi- 
cal candidate  for  public  office  as  against 
others. 

Sept.  8 — U.  S.  Broadcast  Mission  to  Euro- 
pean war  theatre  returns  to  U.  S.  after 
30-day  tour  covering  12,323  miles  with  ap- 
proximately 75  hours  of  flying  time. 
Sept.  12— Rules  and  regulations  for  FM 
broadcast  issued  by  FCC.  Followed  week 
later  by  adoption  of  engineering  standards 
relating  to  allocation  and  operation  of  FM 
stations. 

Sept.  13— Nationwide  strike  of  NABET  en- 
gineers at  all  owned  stations  of  NBC  and 
ABC  ends  after  25y2  hours  with  resumption 
of  negotiations  on.  new  contract. 
Sept.  14— Subscription  Radio  Inc.,  proposed 
"quarter-in-slof  home  entertainment  serv- 
ice, suspends  as  William  Benton,  presi- 
dent and  founder,  takes  over  as  Assistant 
Secretary  of  State.  Company  previously 
had  applied  for  three  FM  frequencies  in 
New  York. 

Sept.  16 — Associated  Broadcasting  Corp. 
gets  under  way  as  fifth  national  network 
with  inaugural  messages  from  President 
Truman  and  FCC  Chairman  Paul  A. 
Porter. 

Sept.  20 — Mark  Woods,  president  of  Ameri- 
can Broadcasting  Co.,  resumes  active  di- 
rection of  network's  operation  with  Chester 
J.  LaRoche,  vice  chairman  and  executive 
head  during  preceding  year,  dropping  all 
executive  duties.  Mr.  LaRoche  subse- 
quently resigned  and  sold  his  12%%  stock 
interest,  as  did  Time  Inc. 
Sept.  24 — Rules  and  regulations  and  stand- 
ards of  good  engineering  practice  for  com- 
mercial television  stations  issued  by  FCC. 
Oct.  1 — Two  of  nation's  top  newspapers — 
Philadelphia  Inquirer  and  Boston  Herald- 
Traveler — complete  transactions  subject  to 
FCC  approval  for  acquisition  of  broad- 
cast stations.  Inquirer  purchased  WFIL 
Philadelphia  from  Lit  Brothers  for  $1,900,- 
000.  Herald-Traveler  acquired  WHDH  Bos- 
ton from  Matheson  Radio  Corp.  for 
$850,000. 

Oct.    2— Official    Washington    and  official 
broadcasting  pay  tribute  to  Justice  Justin 
Miller,  inaugurated  as  president  of  NAB. 
President  Truman  recognizes  broadcasting's  | 
achievements  in  letter  to  new  executive.  | 


Page  56    •    December  31,  1945 


Oct.  8— With  backlog  of  more  than  1,000 
applications  for  new  standard,  FM  and 
television  stations,  FCC  embarks  upon  task 
of  awarding  authorizations  for  postwar 
era  of  broadcasting.  Broadcasting  survey 
indicates  expenditures  in  1946  will  ap- 
proximate $42,000,000  for  FM,  $38,000,000 
for  AM  construction  and  $30,000,000  for 
television,  or  grand  total  of  $110,000,000. 


ROADCASTING    •  Telecasting 


i-Jct.  8: — Cuba  reveals  demands  for  high- 
•  ower  assignments  of  some  20  additional 
?tandard  band  frequencies  below  1000  kc, 
•esultir.g  in  steps  toward  engineering  con- 
ference of  North  American  nations  in 
Washington  to  work  out  modification  of 
so-called  Havana  Treaty  and  extension  of 
North  American  Regional  Broadcasting 
Agreement,  which  expires  March  29,  1946. 
»Oct.  8 — Survey  by  Katz  Agency,  New  York, 
reveals  74%  of  listeners  prefer  15-minute 
newscasts  to  those  of  shorter  or  longer 
length.  Great  majority  —  64%  —  prefer 
straight  news  and  commentaries. 
Oct.  12— Opening  gun  in  fight  for  high 
band  vs.  low  band  television  fired  at 
hearings  when  CBS  Executive  Vice  Presi- 
dent Paul  Kesten  declares  flatly  full  color 
television  "upstairs"  is  accomplished  fact 
and  proposes  formula  for  temporary  solu- 
tion of  allocations  problem.  Television 
Broadcasters  Assn.  proposes  plan  whereby 
55  metropolitan  districts  would  gain  62 
television  stations  through  use  of  direc- 
tional allocations  system. 

i  Oct.  17— AFM  President  James  C.  Petrillo 
announces  ban  on  dual  broadcasting  of 
musical  programs  on  FM,  as  well  as  stand- 
ard stations,  with  comments  by  all  in  radio 
that  FM  development  thereby  would  be 
retarded. 

Oct.  22 — President  Truman's  radio  car. 
capable  of  maintaining  telephone  or  radio 
communication  to  any  part  of  globe,  is 
described  graphically  in  first  revelation  of 
its  existence.  Car  in  use  since  1942. 
Oct.  25 — FCC,  in  record-breaking  day, 
grants  64  new  FM  stations  and  designates 
for  hearing  231  applications  for  new  stand- 
ard stations  or  for  modified  facilities.  Also 
adopts  CBS  basic  allocation  plan  for  FM 
metropolitan  stations  in  Area  1  (north- 
east), immediate  effect  of  which  is  to 
change  assignments  of  22  existing  stations. 
Oct.  30 — President  Truman's  audience  rat- 
ing of  43.8  represented  30,820,000  adult 
listeners  and  98.4%  of  sets  in  use.  Late 
President  Roosevelt  holds  all-high  record, 
rating  79%  on  war  message  night  of  Dec. 
9,  1941.  Truman  broke  all  daytime  records 
with  64.1  rating  for  V-E  Day  announce- 
ment at  9  a.m.,  May  8. 

Nov.  4 — Worldwide  recognition  of  role 
played  by  American  broadcasting  given 
during  observance  of  national  radio  week 
Nov.  4-10,  commemorating  25th  anniver- 
sary of  radio. 

Nov.  7 — Another  milestone  in  radio's  news 
coverage  reached  with  President  Truman 
formally  dedicating  new  Radio  News  Gal- 
lery in  Senate  wing  of  Capitol. 
Nov.  19 — Elmer  Davis,  former  director  of 
OWI,  announces  return  as  radio  commen- 
tator effective  Dec.  2,  starting  thrice- 
weekly  series  of  news  analyses  on  ABC. 
Davis  offered  to  advertisers  at  $1,500  for 
one  broadcast,  $2,500  for  two,  and  $3,000 
for  all  three. 

Nov.  19 — Bill  to  make  certain  American 
Federation  of  Musicians  practices  a  felony 
because  of  onslaughts  of  James  Caesar 
Petrillo  against  radio  introduced  in  House 
by  Chairman  Clarence  F.  Lea  (D-Cal.), 
of  Interstate  and  Foreign  Commerce  Com- 
mittee. Passage  of  bill  (H.R.  4737)  pre- 
dicted early  in  new  session. 
Nov.  20 — Association  of  National  Adver- 
tisers votes  to  establish  Radio  Council  as 
separate  division  to  study  Government 
regulations,  network  policies,  union  prob- 
lems and  talent  costs. 

Nov.  21 — New  television  allocation  plan 
adopted  by  FCC  expands  service,  carrying 
out  objectives  of  proposal  made  by  Tele- 
vision Broadcasters  Assn.  It  gives  New 
York,  Chicago  and  Los  Angeles  seven 
channels  each  and  assigns  additional  chan- 
nels to  33  other  cities. 

Nov.  26 — Government  ownership  of  radio 
supported  by  Chairman  Clarence  Cannon 
(D-Minn.)  of  House  Appropriations  Com- 
mittee in  debate  on  FCC  appropriations 
for  new  fiscal  year. 

Nov.  30 — American  farmer  reveals  he  likes 
American  radio  in  survey  titled  "Summary 
of  a  Survey  of  Attitudes  of  Rural  People 
Toward  Radio".  Survey  made  by  Division 
of  Program  Service,  Department  of  Agri- 
culture, and  released  by  FCC.  News  and 
information  programs  rate  first,  with 
serials  second  among  women. 
Dec.  3 — Supreme  Court  rules  in  five  to  two 
opinion  that  FCC  must  hear  all  mutually 
exclusive  applications  before  making  grants 
— that  it  can't  grant  one  application  and 
set  others  for  hearing  if  same  facility  is 
sought.  Decision  came  in  appeal  of  WKBZ 
Muskegon  from  FCC  action  granting  new 
station  to  WJEF  Grand  Rapids.  Opinion 
expected  to  have  impact  in  licensing  of 
FM  and  television  stations  in  congested 
areas. 

Dec.  13 — Equipment  for  an  FM  station  can 
be  purchased  at  prices  ranging  from 
$6,420  to  $85,101,  depending  upon  power 
and  can  be  delivered  in  five  to  14  months, 
according  to  joint  FCC-Senate  Small  Busi- 
ness survey. 

Dec.  13 — Tangle  in  network  titles  terminated 
with  American  Broadcasting  Co.  becoming 
"ABC"  and  Associated  Broadcasting  Corp. 
changing  its  title  to  "System''  and  becom- 
ing    "ABS".     Out     of     court  settlement 


Cycle  Calendar 

BASED  on  13,  26,  39  and  52 
week  sponsorship  cycles,  con- 
tract date  computation  cal- 
endar for  new  year  has  been 
distributed  by  The  Katz 
Agency,  station  representa- 
tive. The  copyright  feature 
is  printed  in  color  on  heavy 
stock,  suitable  for  placement 
on  wall  or  under  desk  glass. 


reached  with  American  reportedly  paying 
Associated  $25,000  for  symbol. 
Dec.  14 — Number  of  standard  commercial 
stations  in  United  States  passes  1,000 
mark  for  first  time  when  FCC  grants  eight 
construction  permits  for  new  stations, 
bringing  total  to  1,001. 

Dec.  14 — FCC  announces  adoption  of  pro- 
posed rule  on  station  transfers  using  open 
bid  method.  Calls  for  briefs  and  possible 
oral  arguments  before  making  rule  final. 
Dec.  17 — Complete  radio  studios  and  pickup 
facilities  at  White  House,  including  lighting 
and  acoustics  for  television,  disclosed  as 
President  Truman  seeks  $1,650,000  to  en- 
large and  improve  executive  offices.  Ten- 
tative plan  includes  studio  seating  300, 
which  would  be  used  for  news  conferences 
and  other  group  gatherings,  as  well  as 
radio  and  video  setup. 

Dec.  19 — FCC  announces  tentative  alloca- 
tion pattern  for  U.S.  providing  for  more 
than  1500  metropolitan  and  rural  FM  sta- 
tions. It  adopts  channel  numbering  system 
instead  of  arbitrary  use  of  station  fre- 
quencies. 

Dec.  24— AFM  President  James  C.  Petrillo 
unleashes  double-barreled  blast  at  radio 
demanding  (1)  no  further  broadcasts  of 
musical  programs  from  abroad,  effective 
Dec.  31;  (2)  ordered  networks  to  "do 
something  about  affiliates  which  do  not 
employ  staff  musicians,"  implying  "second- 
ary boycott  restrictions."  Foreign  ban 
evokes  violent  criticism  from  nation's 
press  as  interfering  with  international  re- 
lations and  otherwise  impeding  good  will. 
Dec.  31 — Doubling  the  number  of  broadcast 
stations  of  all  kinds  predicted  during  1946 
if  production  and  labor  doesn't  break 
down.  With  1,000  standard  stations  al- 
ready licensed  or  authorized  and  several 
hundred  FM  stations  conditionally  granted, 
experts  predicted  at  least  500  FM  stations 
should  be  completed  during  year,  with  pos- 
sibly 50  television  stations  on  air.  Addi- 
tional 200  standard  stations  also  predicted, 
swelling  possible  total  to  approximately 
2,000. 


To  Use  Radio 

SCOTLAND  COFFEE,  Atlanta, 
Ga.,  is  planning  to  use  radio  for 
first  time  in  its  advertising  cam- 
paign effective  early  in  1946. 
Agency  is  Donohue  &  Coe,  New 
York. 


Signing  Expected 

CONTRACT  between  American  Oil 
Co.  (AMCO)  and  ABC  for  sponsor- 
ship of  Professor  Quiz,  Thurs. 
7:30-8  p.m.  effective  after  the  first 
of  the  year  is  expected  to  be  signed 
early  part  of  this  week.  Agency 
is  Joseph  Katz  Co.,  Baltimore. 


Doubles  Schedule 
WBKB,  Chicago  television  station  of 
Balaban  &  Katz,  effective  Jan.  2  in- 
creases weekly  telecasting  schedule  by 
five  hours  of  live  studio  originations, 
doubling  time  on  air.  Majority  of  time 
will  be  used  experimentally  in  conjunc- 
tion with  local  receiver  manufacturers. 
Commercials  will  be  increased  from  two 
to  three  minutes. 


NBC  "University  of  the  Air"  program 
series  "Our  Foreign  Policy"  has  been 
selected  as  basis  for  a  special  course  by 
the  University  of  Maine  Extension  Di- 
vision. Full  university  credit  will  be 
given  for  course  which  Is  designed  to 
assist  teachers  in  understanding  current 
world  problems.  Series  starts  with  Oct. 
13,  1946,  broadcast  and  will  be  heard 
on  WRDO  WLBZ  WCSH,  NBC  affiliates. 


V.  L.  CLARK  CHOSEN 
FOR  GAMBLE'S  POST 

VERNON  L.  CLARK,  Des  Moines 
lumberman,  becomes  National  Di- 
rector of  War  Finance  for  the 
Treasury,  succeeding  Ted  R.  Gam- 
ble, who  resigned  Thursday  night, 
effective  Dec.  31.  Mr.  Gamble,  who 
directed  sale  of  157  billions  in 
Federal  securities,  returns  to  Port- 
land, Ore.,  where  he  operates  a 
theatre  chain.  Mr.  Clark  has  been 
executive  manager  of  the  Iowa  war 
finance  committee. 

Praising  Mr.  Gamble's  direction 
of  the  bond  campaigns,  Secretary 
of  the  Treasury  Fred  M.  Vinson 
said  he  "has  served  his  country  in 
wartime  truly  with  distinction.  The 
story  of  war  finance  is  a  saga  of 
mass  sales  that  broke  all  records. 
Gamble's  talent  for  organization  is 
best  exemplified  by  the  thousands 
of  able  leaders  he  attracted  into 
the  war  bond  campaign  through- 
out the  country." 

Resignation  of  Lt.  David  Levy, 
war  finance  radio  director,  in  the 
near  future  has  been  predicted. 


CBS  Drops  Drama 

FOLLOWING  objections  received 
from  affiliates,  CBS  Dec.  22 
dropped  radio  dramatization  of  the 
Broadway  play  "Family  Portrait," 
the  lead  roles  of  which  represent 
the  mother  and  brothers  of  Jesus 
during  events  leading  up  to  the 
Crucifixion.  Under  sponsorship  of 
Textron  Inc.,  Textron  Theatre  sub- 
stituted "A  Child  Is  Born," 
which  Miss  Hayes,  star  of  series, 
had  previously  broadcast.  Objec- 
tion by  Catholic  groups  had  for- 
merly stopped  road  circuit  of 
"Family  Portrait",  radio  version  of 
which  Miss  Hayes  also  had  not 
favored.  Textron  agency  is  J. 
Walter  Thompson  Co.,  New  York. 


Emerson  Replaces 

EMERSON  DRUG  Co.,  Baltimore, 
starts  Jackie  Coogan  Show,  com- 
bining comedy  and  drama,  in  141 
CBS  stations  on  April  29,  replac- 
ing Vox  Pop  which  Emerson  drops 
on  April  22  after  a  five-year  as- 
sociation. New  program  will  con- 
tinue to  promote  Bromo  Seltzer  and 
has  been  selected  as  a  summer  show 
for  the  company,  occupying  the 
8-8:30  p.m.  spot  on  Monday  night. 
Agency  for  Emerson  is  McCann- 
Erickson,  New  York. 


WNEW  Seeks  50  kw 

WNEW  New  York  last  week  filed 
application  with  FCC  for  increase 
of  power  from  present  10,000  w  on 
1130  kc  to  50,000  w  on  same 
frequency,  clear  channel  on  which 
KWKH  Shreveport,  La.,  is  now 
dominant  outlet. 


Schlitz  Sponsors 
SCHLITZ  BREWING  Co.,  Milwaukee, 
Jan.  30  will  sponsor  special  half-hour 
program  on  full  ABC  network  com- 
memorating city  centennial.  Program 
will  originate  from  WEMP  Milwaukee 
9:30-10  p.m.  featuring  entertainment 
world  celebrities.  Agency  is  McJunkin 
Adv.,  Chicago. 


You  can  cover  Ohio's  Third  Market  at 
less    cost.    American    Network  affiliate. 

Ask  HEADLEY-REED 


WFMJ 

YOUNGSTOWN,  OHIO 


LIKE  WIS  IN  CHICAGO 


GETS 
RESULTS 
IN  TUCSON 


CBS.  Affiliated  with  The  Arizona 
Network— KOY,  Phoenix, 
KSUN,  Bisbee-Uwell-Douglos. 


JOHN  BLAIR  &  COMPANY 


•™  GREAT  ™s 

OF  THE  NATION 


BROADCASTING    •  Telecasting 


llrlltlNtll  NAriOHAllV 
•  T  l»w*t»  Mt«T  4  CO.  IMC 


December  31,  1945    •    Page  57 


THROUGHOUT 
THE  DEEPlSOUIH 


Folks 
Turn  First  to— v 


50,000  Watts 
Clear  Channel 


m  OF  ACCURACY, 
SPEED  AND  INDEPENDENCE  IN 
WORLD  WIDE  NEWS  COVERAGE 

UNITED  PRESS 


Gto.  t.  Hoir,nsb*r, 


EL  PASO,  TEXAS 


J  KILOCYCLES 
5000  WATTS  Full  Timr 

American  Broadcasting  Co. 

Ik    Represented  Nationally  by 
John  BLAIR  &  CO. 


CBS  Plans  Early 
TV  Color  Showing 

Yearend  Review  Cites  1945 
Service;  Predicts  Expansion 

CBS  ended  1945  with  one  eye  look- 
ing happily  back  upon  successful 
operations  in  radio's  "most  event- 
ful year,"  the  other  peering  opti- 
mistically into  what  it  hoped  would 
be  an  equally  eventful  future.  Rea- 
son for  CBS's  wall-eyed  vision  at 
year's  end:  If  1945  were  worth  re- 
membering as  a  year  of  atom 
bombs  and  the  President's  death 
and  war's  ending,  1946  might  be  no 
less  worth  remembering,  when  the 
time  came,  as  a  year  of  application 
to  peaceful  use  of  some  of  the  tech- 
nical miracles  man  had  made  for 
war. 

In  a  yearend  review  of  its 
progress  in  1945,  the  network  de- 
cided that  in  "no  preceding  year  did 
radio  have  messages  of  such  im- 
port to  deliver  to  the  millions  it 
serves."  In  1946,  the  messages 
might  not  be  so  violent  as  those  of 
1945,  but  big  news  would  be  made 
m  the  means  of  delivering  them. 
Proclaiming  itself  "the  outstanding 
contributor  (in  1945)  to  the  ad- 
vancement of  improved,  high-fre- 
quency television,"  CBS  announced 
that  invitations  were  in  the  mail 
for  an  early  1946  press  showing  of 
high-definition  color  television 
broadcast  from  its  new  transmitter 
atop  the  Chrysler  building  in  New 
York. 

CBS  New  York  and  Chicago  FM 
stations,  WABC-FM  and  WBBM- 
FM,  although  temporarily  sus- 
pended from  broadcasting  while 
transmitters  and  antennas  are  be- 
ing rebuilt,  will  resume  broadcast 
on  new  frequency  bands,  the  re- 
port stated. 

Among  CBS's  past  records  was 
the  tabulation  of  total  hours  of  air 
time  it  devoted  to  the  war  effort 
from  Dec.  7,  1941  to  Sept.  2,  1945. 
In  that  period  eight  hours  of  every 
16-hour  radio  day  were  assigned 
to  broadcasting  information,  mobil- 
ization and  morale  programs.  The 
accumulation  of  10,586  air  hours 
during  that  period  accommodated 
a  total  of  58,603  broadcasts,  of 
which  26,163  were  sustaining  and 
32,440  commercial.  In  the  course 
of  those  programs  73,066  mentions, 
messages,  dramatizations  and  an- 
nouncements of  the  day-to-day 
urgencies  of  war  were  made. 

In  the  midst  of  its  involvement 
with  aiding  the  war  effort,  CBS 
found  the  energy  to  grow.  During 
the  first  eight  months  of  1945,  the 
network  added  12  stations  to  its 
roster  of  affiliates:  WCMI  KERN 
WKRC  WKIX  KSO  WJEF  KTOH 
WFEA  KOTA  KGKY  KSCJ  and 
KTYW.  A  contract  of  affiliation 
with  another,  WPAY  Portsmouth, 
O.,  becomes  effective  next  March. 


Lyman  Directs 


PETER  LYMAN,  former  public  relations 
director  for  KOMO  and  KJR  Seattle, 
has  joined  Mac  Wilkins,  Cole  &  Weber, 
Seattle,  as  radio  director.  He  was  re- 
leased from  Navy  as  lieutenant  com- 
mander after  four  years  service. 


BACK  from  the  South  Pacific  in  time  for  the  Christmas  party  for  en 
ployes  of  KTSA  San  Antonio,  Capt.  Ward  Wilcox,  USMCR,  static 
salesman,  is  welcomed  back  to  KTSA  by  station  executives.  Show 
(1  to  r)  :  Commercial  Manager  Rex  Preis;  Capt.  Wilcox;  General  Mai 
ager  George  Johnson;  Chief  Engineer  Bill  Egerton. 


Set  Makers  See  1946  as  Banner  Year 
OPA  Difficulty  Eased,  Says  Cosgrov 


Mr.  Cosgrove 


MANUFACTURERS  look  to  1946 
as  a  year  of  hard  work,  possibly  the 
busiest  in  the  history  of  the  radio 
industry,  marked  by  progress  and 
prosperity. 

R.  C.  Cosgrove, 
vice  president  and 
general  manager 
of  the  Manufac- 
turing Division  of 
Crosley  Corp., 
president  of  Ra- 
dio Mfrs.  Assn., 
and  vice  president 
in  charge  of  sales 
of  Aviation  Corp., 
said  impetus  al- 
ready evident  promises  to  project 
the  industry  into  the  busiest  year 
it  has  ever  had. 

"End-production  has  been  de- 
layed because  essential  parts  have 
not  been  available,"  he  asserted. 
"This,  in  turn,  was  due  to  months 
of  delay  by  OPA  in  setting  prices 
on  those  essential  parts.  Unex- 
pected work  stoppages  have  sharply 
reduced  manufacturing  efficiency." 

Brighter  Picture 

But  now,  he  added,  the  "indus- 
trial picture  looks  brighter.  The 
OPA  is  now  slowly  arriving  at 
what  manufacturers  needed  in  the 
beginning  and,  today,  a  fairly  sat- 
isfactory program  has  finally  de- 
veloped, which  could,  however,  have 
been  developed  three  months  ago." 

Mr.  Cosgrove  said  "we  have 
every  reason  to  look  forward  to 
1946  with  anticipation,  optimism 
and  hope"  and  that  "all  of  us  are 
getting  adjusted  to  the  idea  that 
.  .  .  through  cooperation  for  peace- 
time living,  we  can  make  the  year 
that  lies  ahead  one  of  unprece- 
dented prosperity." 

E.  A.  Nicholas,  president  of 
Farnsworth    Television    &  Radio 


Corp.,  sees  1946  as  "destined 
be  one  of  marked  progress  in  tr 
bringing  of  finer  living  and 
comforts     to     American  horn* 
through  television  and  radh 

200,000  TV  Sets 

Although  not  yet  in  "its  ultima 
state  of  perfection,"  television 
"technically  ready  to  go  forwai 
on  a  commercial  basis  as  soon  z 
transmitters  can  be  installed  an 
receivers  distributed,"  he  declare 
He  estimated  200,000  video  se1 
will  go  to  consumers  in  1946  an 
said  that  "with  the  steady  exter 
sion  of  transmitting  facilities  .  . 
I  can  foresee  an  output  of  at  lea 
half  a  million  sets  during  the  ir 
dustry's  actual  first  full  year  < 
production."  He  noted  that  produ 
tion  "will  not  be  substantially  ur 
der  way  until  spring."  Farnswortl 
he  said,  expects  to  be  among  th 
first  broadcasters  to  provide  vide 
broadcasting  facilities,  "transmitt 
ing  visual  programs  by  mid-194( 
supplementing  its  established  soun 
station  in  Fort  Wayne,  WGL." 

Television  development,  M 
Nicholas  said,  "will  proceed  con 
currently  with,  but  in  no  way  sup 
plant,  the  production  of  FM  an 
regular  AM  receivers."  Progress  i 
transport  communications  for  rail 
ways  and  highways  also  was  fore 
seen. 

Ernest  H.  Vogel,  Farnswort 
vice  president  in  charge  of  sale 
said  "pent-up  buying  power,  mil 
lions  of  new  homes,  highly  im 
proved  products  and  a  generall 
prosperous  outlook"  indicate 
heavy  consumer  demand  for  dur 
able  goods  in  1946. 

He  declared  that  television 
the  next  year  will  come  into  its  ow: 
as  a  practically  new  market." 


Page  58    •    December  31,  1945 


BROADCASTING    •  Telecastin 


Chicago 

(Continued  from  page  16) 
s  a  question  of  finding  time." 
One  agency  spokesman  declared: 
!  'We  anticipate  the  biggest  year  in 
hur  history  as  advertisers  get  the 
iL-o-ahead  on  production." 

Hub  Jackson,  timebuyer  of  the 
Russel  M.  Seeds  Co.,  which  handles 
the  Brown  &  Williamson  Tobacco 
Corp.  account,  said:  "Our  national 
billing  in  1945  was  handicapped 
only  by  restrictions  of  time  and 
space."  The  agency  anticipates  ca- 
pacity business  in  1946. 

Walter  A.  (Jeff)  Wade  of  Wade 
Adv.  Agency,  with  one  of  the 
largest  radio  accounts  in  Miles 
Labs.,  Elkhart,  Ind.,  said  Miles  is 
able  now  to  meet  civilian  demands 
and  that  by  the  second  half  of  1946 
would  undoubtedly  increase  its  ra- 
dio budget. 

Margaret  Wiley,  timebuyer  of  J. 
^Walter  Thompson  Co.,  said  in- 
creased business  will  depend  upon 
"J  availabilities  for  anticipated  spot 
a  £  campaigns  for  many  clients. 

Arthur  Meyerhoff,  president  of 
"Meyerhoff  Agency,  declared  that 
p|!  any  lack  of  national  business  would 
be  due  to  unavailable  time  and  re- 
jiistricted  production  because  of  ma- 
I  terial  shortages.  Meyerhoff  handles 
tj  network  accounts  of  P.  K.  Wrigley 
th:Co.  and  Mutual  Benefit  Health  & 
lepLife  Insurance  Co.,  Omaha. 
ff    George  Stanton,  media  director 
of   McCann-Erickson,   stated:  "A 
lot  will  depend  on  what  happens  to 
I  the  automotive  industry."  Agency's 
'^'largest  radio  accounts  are  Stand- 
1  '  ard  Oil  of  Indiana  and  Interna- 
tional Harvester  Co.  McCann-Erick- 
4  son's  radio  budget  in  1945  exceeded 
ff  $1,000,000  and  is  expected  to  be 
larger  in  1946. 

New  Shows  Planned 
Ed  Borroff,  vice  president  and 
general  manager  of  ABC  central 
y<  division;  Harry  Kopf,  vice  presi- 
inii  dent  and  general  manager  of  NBC 
of  central  division,  and  H.  Leslie  At- 
m  lass,  vice  president  of  CBS  central 
in  division,  are  planning  new  origi- 
if]  nations  from  Chicago  next  year, 
th-  American  plans  some  new  audience 
def  participation  types,  NBC  variety 
M  and  comedy,  while  CBS  will  devote 
|l   considerable   time   on  WBBM,  its 
Chicago  outlet,  to  public  service 
features. 

Art  Harre,  general  manager  of 
WJJD,  said  constant  improvements 
both  technically  and  in  production 
of  local  shows  is  expected  to  pay 
off  with  increased  business  in  1946. 
His  station's  spot  and  national 
business  during  1945  was  highest 
in  its  history. 

Ernie  Shomo,  sales  manager  of 
WBBM,  explained  that  radio  needs 
an  "elastic"  minute  to  enable  every- 
one who  wants  to  buy  time  to  get 
on  the  air.  "We  have  had  to  say 
'no'  to  scores  of  advertisers  and 
with  the  tremendous  public  demand 
for  merchandise  restricted  during 
the  war  it  will  still  be  a  question 
of  putting  out  the  SRO  sign  with- 
out making  enemies,"  he  asserted. 
Charles    M.    (Chick)  Freeman, 


Performing  Mayor 

IT  HAPPENED  following 
the  speech  of  Donald  Mc- 
Arthur,  candidate  for  mayor 
of  Dalton,  Ga.  The  station 
was  WBLJ,  same  city.  Mr. 
McArthur  delivered  his  cam- 
paign address,  and  then  the 
announcer,  Ed  Craig,  stepped 
to  the  microphone  and  stated, 
"The  preceding  has  been  a 
paid  political  performance." 
Mr.  McArthur  won  the  cam- 
paign, announcement  n  o  t  - 
withstanding. 


sales  manager  of  WLS,  said  a 
great  many  farm  advertisers  were 
setting  up  radio  appropriations  and 
that  it  was  still  "a  question  of  find- 
ing available  time"  for  them  to  re- 
turn to  the  air.  Indicative  of  the 
station's  optimistic  attitude  about 
1946  is  the  number  of  new  accounts 
now  on  the  air  which  are  not  di- 
rectly slanted  at  its  huge  farm 
audience. 

"O.nly  20%  of  our  advertising 
was  farm  accounts  in  1945,"  Mr. 
Freeman  commented,  "and  we  are 
carrying  more  ABC  network  time 
than  ever  before." 

Majority  of  agency  and  station- 
representatives  feel  that  pos- 
sibility of  reduced  excess  tax  al- 
lowances will  not  "materially"  af- 
fect the  business  outlook  in  1946. 

Lou  Goodkind,  of  Goodkind,  Joice 
&  Morgan,  said  Chicago  will  con- 
tinue to  be  a  proving  ground  for 
radio,  particularly  daytime  shows. 
He  pointed  out  that  the  city  offers 
unlimited  opportunity  for  new 
business  in  the  transcription  and 
serial  fields. 

"We  admit  we  cannot  compete 
with  New  York  and  Hollywood  for 
name  talent  which  is  demanded  for 
nighttime  radio,"  said  Mr.  Good- 
kind.  "But  Chicago  still  leads  the 
field  in  the  number  of  daytime  net- 
work shows  where  the  story  and 
not  the  name  is  important." 


WEST  COAST 


By  DAVID  GLICKMAN 

MORE  than  $4,000,000  in  national 
and  regional  spot  business  orig- 
inated on  the  Pacific  Coast  during 
this  past  year  and  immediate  out- 
look for  commercial  radio  is  even 
brighter  for  1946.  This  was 
gleaned  from  check-up  with  West 
Coast  broadcasters,  sponsors, 
agency  timebuyers  and  station  rep- 
resentatives who  conservatively 
predict  an  increase  of  better  than 
25%  during  1946.  Not  a  pessimis- 
tic note  was  voiced. 

Pacific  Coast  radio  is  following 
national  trend  in  its  domination  of 
other  media.  To  keep  this  Number 
One  place,  the  broadcasting  indus- 
try must  fight  for  the  advertiser's 
dollar,  it  was  cautioned.  It  was 
pointed  out  that  the  Pacific  Coast 
is  expanding  faster  than  any  other 


section  of  the  country  in  the  na- 
tional spot  picture,  with  an  esti- 
mate of  20%  increase  given  over 
1944  regional  figure. 

Although  aggregate  of  pre- 
Christmas  advertising  on  the  West 
Coast  by  retailers  was  considerably 
under  last  year's  figure  for  all 
media,  due  to  lack  of  merchandise, 
this  is  compensated  for  by  growing 
use  of  radio  from  all  business 
classifications.  Most  active  local 
and  regional  advertising  agencies 
report  the  largest  list  they  have 
ever  had  for  an  early  year  start  of 
new  accounts.  Budgets  of  many 
strictly  Pacific  Coast  accounts  are 
being  increased  from  20  to  50%. 
In  many  cases,  division  of  appro- 
priations is  more  favorable  to  radio 
than  ever.  Many  are  advertisers 
who  were  forced  out  of  other  media 
through  the  war  years.  Now  con- 
verted to  radio,  they  are  portioning 
a  large  chunk  of  their  advertising 
budget  to  that  medium. 

Radio  Users  Growing 
West  Coast  agencies  servicing 
national  accounts  in  some  cases 
are  waiting  year-end  approval  and 
go-ahead  on  recommendations 
which  will  bring  new  accounts  to 
regional,  spot  or  network  radio, 
either  in  the  Pacfic  Coast  or  west- 
ern states  area.  Pending  client  ap- 
proval to  budget  recommendations, 
agencies  were  reluctant  to  release 
proposed  schedules  on  new  or  old 
accounts. 

Station  executives  contacted  by 
Hollywood  office  of  Broadcasting 
reported  very  few  year-end  expira- 
tions or  terminations.  Spot  orders 
slated  to  begin  in  early  1946  are 
mounting  with  only  hitch  being 
time  availability.  Time  already  sold 
or  reserved  precludes  any  possible 
let-up  or  slump.  Discounting  the 
customary  Hollywood  hyperbole, 
this  condition  will  continue  to  pre- 
vail for  many  months  to  come. 
Short-term  contracts  are  being  dis- 
couraged. Trend  is  toward  52  week 
contracts. 

Although  agency  folks  have  al- 
ways looked  upon  San  Francisco 
as  spot  radio  headquarters  of  the 
West  Coast,  both  Seattle  and  Los 
Angeles  are  continuing  to  more 
than  hold  their  places  in  the  radio 
dollar  spectrum.  A  heavy  volume 
of  new  business  will  be  placed  from 
those  cities  during  the  coming  year. 
Increased  Budgets 
Practically  every  Los  Angeles 
agency  of  any  importance  has  be- 
come spot  radio  conscious  in  cam- 
paign planning.  Many  accounts 
will  double  spot  coverage  and  for 
first  time  expand  other  territories 
outside  Pacific  Coast  area.  Agency 
men  were  very  chary  about  talking 
in  terms  of  money,  but  in  most 
every  interview  were  definite  that 
accounts  will  increase  budgets. 
Others,  which  formerly  devoted  ad- 
vertising appropriations  to  black 
and  white  as  well  as  other  media, 
will  branch  out  into  regional  net- 
work or  spot  radio  in  new  and 
(Continued  on  page  60) 


9nttuW\t&M«hket 


fhe  POPULAR  Slalio" 


N»lion*l  Representative  10 HN  BLAIR  J 


Every  national  advertiser 
wanting  results  in  the 
Maritime  Provinces 
of  Canada 
should  make  sure  that  his 
schedule  includes 

CHNS 

Halifax,  Nova  Scotia 


JOS.  WEED  6i  CO. 
350  Madison  Avenue,  New  York 
Representatives 


TWIN  FALLS  •  IDAHO 


ROADCASTING    •  Telecasting 


December  31,  1945    •    Page  59 


West  Coast 

(Continued  from  page  59) 

selected  markets.  Some  confided 
that  taxes  will  play  an  important 
part  in  advertising  appropriation 
decisions  and  therefore  clients  are 
waiting  on  Congress  before  going 
ahead  with  plans.  Schedules  of 
others  are  in  a  state  of  confusion. 

Consensus  is  that  emphasis  will 
be  on  straight  sales-minded  copy 
with  budgets  being  tied  more  closely 
to  sales  volume.  Radio  during  1946 
will  do  a  merchandising  job  and 
be  geared  as  an  aid  to  the  sales- 
man. As  such  it  will  play  an  im- 
portant part  in  supplementing 
sales  organizations.  Institutional 
advertising,  it  was  opined,  will 
taper  off,  except  for  those  clients 
who  have  consistently  used  that 
type  of  copy  in  prewar  days. 

Religion  continues  as  a  heavy 
buyer  of  radio  time  from  the  West 
Coast,  with  every  account  con- 
tacted announcing  increased  budg- 
ets for  1946.  There  will  be  greater 
activity  on  the  part  of  cosmetic 
accounts  during  the  coming  year, 
with  many  from  the  West  Coast 
expanding  out  of  that  area  into  ex- 
tensive national  campaigns.  Sev- 
eral such  campaigns  are  in  the 
making  to  break  early  in  1946, 
using  both  network  and  spot  radio 
time. 

Transportation  Buying 

Food  product  concerns  and  chain 
drug  stores  will  continue  to  be  big 
users  of  spot  radio  on  the  West 
Coast.  Not  to  be  forgotten  are  the 
West  Coast  manufacturers  of 
soaps,  cleansers,  cleaning  fluids 
who  have  ear-marked  heavy  appro- 
priations for  radio  advertising. 
They  will  continue  to  use  news- 
casts, participation  programs,  or 
sponsor  full  quarter-hours  several 
times  weekly  on  local  stations  as 
well  as  regional  networks.  Petro- 
leum firms  have  in  many  instances 
already  contracted  for  time  that 
will  carry  them  through  1946.  All 
are  doing  straight  selling  jobs. 

Motion  picture  exhibitors  as  a 
whole  will  be  heavier  users  of  radio 
and  have  set  aside  increased  ap- 
propriations for  same  during  1946. 
Many  firms  returning  to  the  air 


WHN  REACHES  2  NEW  YORKS! 


(The  population  of  WHN's  pri- 
mary coverage  area  is  15,398,401, 
more  than  TWICE  the  number  of 
people  in  New  York  City  proper.) 

WHN 

Dial  1050      50,000  watts 
Metro-Goldwyn-Mayer— 
Loew's  Affiliate 


are  luxury  accounts  and  will  ad- 
vertise on  radio  for  future  business 
although  commodities  are  not 
available  at  the  moment.  Not  to  be 
forgotten  is  transportation — air 
lines,  railroads  and  bus  services 
which  continue  as  heavy  radio  time 
buyers. 

It  is  interesting  to  note  that 
more  than  100  advertisers  are 
sponsoring  263  quarter  hours  of 
West  Coast  regional  network  time 
per  week.  These  are  divided 
among  Don  Lee  Broadcasting  Sys- 
tem, NBC  Pacific,  ABC  Pacific. 
CBS  and  Associated  Broadcasting 
System,  with  programs  originating 
from  San  Francisco  and  Holly- 
wood. Some  of  these  advertisers  are 
national  while  others  are  strictly 
regional.  Several  use  additional 
spot  radio  to  supplement  regional 
network  coverage.  West  Coast  con- 
tinues as  a  testing  ground  for  sev- 
eral national  accounts  before  going 
transcontinental. 

Although  no  particular  trends 
were  predicted,  agency  account 
executives  and  sponsors  were 
unanimous  in  that  advertisers  will 
continue  to  use  types  of  programs 
or  spots  fitted  to  respective  needs. 
It  was  reminded  and  reiterated 
that  much  advertising  money  that 
formerly  went  to  newspapers  is 
now  directed  to  radio,  but  the 
broadcasting  industry  has  a  fight 
on  hand  to  keep  this  type  of 
business. 

Shouldering  blame  with  stations 
for  crimes  committed  in  the  name 
of  commercial  radio,  West  Coast 
agency  executives  listed  improve- 
ments which  remain  to  be  made. 
Radio  must  take  a  fresh  slant  on 
programs  with  an  eye  open  for 
better  techniques  of  production  and 
presentation.  New  ideas,  original- 
ity and  greater  variety  in  pro- 
grams are  more  necessary  than 
ever.  A  pinch  of  subtlety  can  be 
employed  with  desirable  effects. 
Lengthy,  hackneyed  and  repetitious 
commercials  are  unnecessary  and 
increasingly  nauseating  to  listen- 
ers, therefore  better  creation  and 
handling  of  commercial  copy  are  im- 
mediately imperative. 


CANADA 


By  JAMES  MONTAGNES 

NEW  ADVERTISERS  are  plan- 
ning Canadian  radio  campaigns. 
Advertisers  who  have  done  little  in 
radio  during  the  war  are  now  at 
work  on  enlarged  campaigns,  and 
many  Canadian  and  American  ad- 
vertisers on  Canadian  stations  are 
expanding  their  commitments  for 
the  early  part  of  1946.  This  is  the 
consensus  among  Canadian  station 
operators,  representatives,  adver- 
tisers and  agencies  as  surveyed 
from  Toronto. 

The  coming  year  looks  the  best 
ever  to  all  those  contacted.  None 
had  a  pessimistic  word.  Strikes  and 
possible  unemployment  did  not  fig- 
ure in  estimates  and  bookings 
already  contracted  for.  Only  deter- 


are  increasing 


CHECK  for  $1,000  and  a  letter  ex- 
plaining it  is  an  award  in  the  CBS 
$25,000  affiliated  station  promotion 
contest  [Broadcasting,  Dec.  24] 
brought  pleased  looks  to  the  faces 
of  WDNC  Durham,  N.  C,  Manager 
J.  Frank  Jarman  and  Promotion 
Director  Dee  Johnson.  WDNC  won 
the  .award  for  best  use  of  news- 
paper advertising. 

rent  to  more  Canadian  radio  ad- 
vertising was  in  the  heavy  indus- 
tries, where  unsettled  automotive 
strikes  will  keep  car  manufactur- 
ers out  of  radio  in  a  big  way  for 
the  early  part  of  1946. 

Better  Standards 

There  is  a  definite  tendency  to 
better  shows  and  more  listenable 
commercials.  Stations  and  adver- 
tising agencies  are  doing  a  big  job 
along  this  line.  Many  advertisers 
are  finding  their  copy  turned  down 
by  individual  stations  because  it 
does  not  meet  the  standards  set  by 
the  stations. 

There  will  be  a  scramble  for 
good  time  on  all  Canadian  stations 
in  the  next  few  months,  with  most 
of  the  best  daytime  and  all  the 
good  evening  time  sold  practically 
across  the  Dominion.  Agencies  are 
finding  it  more  difficult  to  get  the 
right  bookings  for  clients  on  more 
stations. 

On  networks  there  is  a  growing 
tendency  for  Canadian  originated 
shows.  CBC  reports  that  more  than 
half  the  1946  network  shows  will 
be  of  Canadian  origination,  and 
the  number  of  sponsors  is  growing. 

The  CBC  Dominion  network  has 
nearly  all  its  choice  evening  time 
sold,  but  is  not  yet  in  a  position 
where  it  will  become  a  daytime 
network.  Among  network  adver- 
tisers are  a  number  who  plan  to 
come  on  for  the  first  time  early  in 
the  new  year.  The  new  sponsors 
include  industrial  and  financial 
organizations. 

Local  Business  Up 

Local  advertising  is  holding  up 
well,  stations  report,  with  an  in- 
creasing number  of  sponsors  want- 
ing time.  Local  business  is  expected 
to  increase  early  in  the  new  year. 

Representatives  and  transcrip- 
tion firms  report  a  record  number 
of  new  recorded  shows  booked  for 
the  first  half  of  1946.  Agencies  say 
that  advertisers  are  finding  better 
grade  of  transcriptions  now  avail- 
able in  Canada,  through  increased 
importation  by  a  larger  number  of 
firms  of  U.  S.  produced  syndicated 
shows.   Tailor-made  transcribed 


shows  also 
Canada. 

Most  advertisers  and  agencies 
expect  to  spend  more  money  on, 
radio  advertising  in  Canada  in 
1946,  with  wartime  restrictions 
lifted  and  excess  profit  taxes  being 
eased  to  60%  in  1946. 

The  new  year  also  will  see  sev 
eral  low  power  stations  go  on  the  j, 
air  in  Canada,  some  new  5  kw 
stations,  and  will  see  more  than  a  jja 
dozen  stations  increase  power  to 
5  kw.  Equipment  is  gradually  com- 
ing more  freely  from  the  factories 
Many  stations  plan  more  powerful 
transmitters  during  the  early 
months  of  1946.  Increased  rates 
and  ample  advertising  are  in  the 
books  for  most  of  these  stations. 

No  Commercial  FM 

Canadian  radio  has  no  worries; 
about  commercial  FM  and  televi- 
sion. There  are  no  FM  or  televi 
sion  stations  in  operation  yet,  only 
three  experimental  low  power  FM 
transmitters  being  operated  in 
Montreal  and  Toronto. 

Largest  loss  in  1946  to  Cana- 
dian broadcasting  will  be  the  large 
volume  of  Government  sponsored 
advertising,  especially  for  Victory 
Loans,  the  last  of  which  sold  in 
October.  Some  Government  adver- 
tising is  continuing,  especially  in 
connection  with  rationing,  price 
ceiling,  coal  and  housing  shortages, 
and  employment.  Government  de 
partments  in  those  fields  are  still 
on  the  air  with  regular  daily  and 
short  term  paid  campaigns. 

Automotive  advertising  has  not 
been  a  big  factor  in  Canadian  radio 
for  some  years,  and  present  indi- 
cations are  that  neither  American 
automotive  shows  will  be  piped  in 
nor  Canadian  shows  originated  for 
at  least  the  first  half  of  the  year. 
Automotive  production  is  still  only 
a  trickle  in  Canada. 

Generally  speaking,  Canadian 
broadcasting  industry  looks  for- 
ward to  a  bigger  year  in  1946  than 
in  1945,  which  was  a  record 
breaker.  Just  how  much  money  is 
to  be  spent  in  radio  advertising  in 
the  early  part  of  the  new  year  is 
difficult  to  predict,  as  there  are  no 
figures  on  annual  expenditures 
available.  Estimates  based  on  au- 
thoritative guesses  lean  towards 
about  $10,000,000  being  spent  in 
1945  on  time  purchased  on  stations 
alone,  and  of  this  about  $3,000,000 
is  network  time. 


v 


dat 


Retains  Electronic  Aids 

U.  S.  COAST  GUARD  will  retain 
electronic  detection  devices  in 
peacetime  operations,  USCG  offi- 
cials said  last  week.  After  the 
Coast  Guard  reverts  to  the  Treas- 
ury Dept.,  probably  in  January,  the 
service  will  make  use  of  radar  and 
radio  devices  in  navigation,  in 
rescue  operations,  for  locating  ice- 
bergs, smugglers  and  fish  and  wild- 
life poachers.  The  Coast  Guard  was 
transferred  from  Treasury  to  the 
Navy  Nov.  1,  1941. 


Page  60    •    December  31,  1945 


BROADCASTING    •  Telecasting 


PRE-HEARINGS  MEETINGS  SLATED 

Presentation  of  Evidence  for  Clear  Channel 


-Sessions  to  Be  Considered - 


IN  PREPARATION  for  the  clear 
channel  hearings  to  begin  Jan.  14, 
a  series  of  meetings  will  be  held 
during  the  next  two  weeks  to  plan 
presentation  of  evidence  at  the  five- 
day  proceedings.  An  agenda  for 
the  hearings  is  expected  to  be  ready 
next  week. 

The  three  technical  committees 
which  have  been  preparing  engi- 
neering reports  for  the  hearings 
will  hold  meetings  Jan.  7,  8  and  9. 
None  of  the  studies  assigned  the 
committees  has  been  completed  but 
it  was  learned  that  preliminary 
data  will  be  offered. 

A  fourth  committee,  assigned 
two  major  economic  studies,  will 
present  a  complete  report  of  a  sur- 
vey of  radio  attitudes  of  rural  lis- 
teners conducted  by  the  Division 
of  Program  Surveys  of  the  Dept. 
of  Agriculture  [Broadcasting,  Dec. 
3].  A  second  study,  being  conducted 
by  the  Bureau  of  the  Census  to 
determine  coverage  of  rural  areas 
by  clear  channel  stations,  was  still 
being  tabulated  last  week  but  the 
essential  findings  were  expected  to 
be  ready  for  presentation  at  the 
hearings. 

Before  the  hearings  get  under 
way,  informal  conferences  will  be 
held  by  committees  representing 
the  two  major  industry  groups 
concerned  —  the  Clear  Channel 
Broadcasting  Service  and  the  Re- 
gional Broadcasters  Assn.  The 
CCBS  plans  to  hold  brief  sessions 
a  day  or  two-  before  the  -  hearings 
to  develop  a  general  program  for 
presenting  its  views  on  the  issues. 
At  least  two  representatives  from 
each  of  the  16  member  companies 
of  the  group  will  appear  at  the 
hearings.  Chairman  of  the  group 
is  Edwin  W.  Craig  of  WSM  Nash- 
ville. Chief  counsel  is  Louis  G. 
Caldwell,  Washington  attorney. 

The  regional  broadcasters,  repre- 
sented by  a  working  committee 
under  the  chairmanship  of  John 
Shepard  3rd  of  the  Yankee  Net- 
work, plans  to  call  informal  meet- 
ings soon  to  devise  a  procedure  for 
submitting  evidence.  The  RBA  has 
a  membership  of  101  stations.  Paul 
D.  P.  Spearman,  Washington  at- 
torney, is  its  counsel. 

Engineers  from  the  member  sta- 
tions are  likely  to  offer  testimony 
for  the  clear  channel  group,  with 
Andrew  Ring,  Washington  consult- 
ing engineer,  directing  the  presen- 
tation. Dr.  G.  W.  Pickard  and  Paul 
F.  Godley,  consultants,  are  ex- 
pected to  handle  engineering  testi- 
mony for  the  regional  group. 

Testimony  on  the  economic 
studies  will  probably  be  given  by 
Dr.  Angus  Campbell  and  Dr. 
Rensis  Lickert  of  the  Dept.  of  Ag- 
riculture, who  had  charge  of  the 
rural  attitudes  survey,  and  Dr. 
Ross  Eckler,  assistant  director  of 
the  Census  Bureau,  in  charge  of 
the  coverage  survey. 

It  is  likely  that  several  hundred 


representatives  of  stations,  net- 
works, industry  associations,  radio 
lawyers  and  consulting  engineers 
will  attend  the  hearings.  Prior  to 
the  original  May  9  date  scheduled 
for  the  proceedings,  appearances 
had  been  filed  with  the  Commission 
by  licensees  of  53  stations,  three 
major  networks,  one  regional  net 
and  three  farm  organizations. 


AFFILIATES  OF  ABC 
ASKED  TO  BACK  FM 

ASSERTION  that  the  radio  in- 
dustry should  quit  worrying  about 
bloodying  its  nose  in  probable  fu- 
ture wrangles  with  James  Caesar 
Petrillo  over  FM  broadcasting  was 
made  last  week  by  Mark  Woods, 
president  of  ABC',  in  a  message  to 
all  ABC  affiliates. 

"We  do  not  believe  that  the  radio 
industry  should  draw  back  from 
FM  because  of  Mr.  Petrillo's  edict," 
he  said.  "That  edict  is  but  one 
phase  of  an  overall  problem  which 
involves  the  broadcasting  industry 
as  a  whole.  The  problem  must  be 
met  and  solved  by  the  entire  in- 
dustry." 

AFM's  pocket-sized  Caesar  has 
ruled  that  broadcasters  must  hire 
double  the  number  of  musicians 
needed  on  any  simultaneous  AM- 
FM  show. 

Said  Mr.  Woods,  in  his  letter  to 
affiliates:  "We  believe  that  even- 
tually FM  will  be  the  principal 
medium  of  broadcasting,  particu- 
larly in  urban  areas."  He  urged 
"every  local  and  regional  affiliate 
to  apply  for  FM  and  to  become  ac- 
tive in  its  developments." 

Only  through  establishment  of 
FM,  he  said,  "can  there  be  an 
equalization  of  facilities  between 
the  networks  and  provision  for  ad- 
ditional program  services." 


AFRA  ACCUSATIONS 
ARE  DENIED  BY  WJOB 

ACCUSATIONS  by  Ray  Jones, 
executive  secretary  of  AFRA  Chi- 
cago that  two  employes  of  WJOB 
Hammond,  Ind.,  were  dismissed  for 
"union  activity"  were  denied  by 
O.  E.  Richardson,  station  manager. 
Mr.  Richardson  said  that  the  two 
men  were  "merely  replacements" 
for  announcers  Stanley  Davis, 
Frank  Reynolds  and  Elmer  Hark- 
ness,  all  released  recently  from  the 
services. 

"We  were  just  living  up  to  the 
GI  Bill  of  Rights  in  guaranteeing 
these  boys  their  old  jobs.  We  have 
no  contract  with  AFRA  and  the 
two  men  (Ted  Carr  and  Gene 
Sheppard)  were  "in  the  process  of 
joining  AFRA  when  they  were  noti- 
fied of  their  release,"  Mr.  Richard- 
son said.  Mr.  Sheppard  has  been 
retained.  Mr.  Carr  has  found  other 
employment. 


Shidel  Returns 

LT.  COL.  FREDERIC  C.  SHIDEL 
Jr.  returned  Dec.  28  to  his  former 
position  as  studio  engineer  at  NBC 
central  division,  Chicago,  after  five 
years  of  military  service.  Col.  Shidel 
served  as  staff  officer  with  Signal 
Corps,  Supreme  Headquarters  AEF 
from  November  1943  to  May  1945, 
in  charge  of  preparing  plans  for 
AEF  radio  and  radar  equipment. 


Zenith-FCC  Data 
Scheduled  for  IRE 

DISPUTE  between  FCC  and  Zen- 
ith Radio  Corp.  over  frequencies 
for  FM  operation  will  come  before 
the  Washington  Section,  Institute 
of  Radio  Engineers,  at  its  regular 
meeting  Jan.  14,  to  be  held  in  the 
Potomac  Electric  Power  Co.  audi- 
torium, 10th  and  E,  NW,  at  8  p.m. 

Edward  W.  Allen  Jr.,  assistant 
chief  of  the  FCC's  technical  infor- 
mation division,  and  C.  W.  Carn- 
ahan,  of  the  research  staff  of 
Zenith,  will  discuss  "Very  High 
Frequency  Wave  Propagation  Par- 
ticularly in  the  50  to  100  Megacycle 
Region,"  presenting  results  of 
actual  measurements  of  signals 
over  various  distances  in  this  por- 
tion of  the  radio  spectrum. 

Andalusia  Tests 

Mr.  Allen's  presentation,  includ- 
ing results  of  tests  at  Andalusia, 
Pa.,  will  be  the  first  time  these 
FCC  measurements  have  been 
publicly  discussed  in  detail. 

Zenith  has  contended  FM  would 
be  "hopelessly  crippled"  if  left  in 
the  100  mc  band  exclusively.  FCC 
countered  that  tests  show  the 
"exact  opposite"  of  Zenith's  claims 
that  substantially  more  power  is 
required  for  FM  operations  in  the 
higher  band. 

Fred  W.  Albertson,  chairman  of 
the  IRE  Washington  Section,  will 
preside. 


Capt.  Chamberlain  Back 
At  CBS  Technical  Post 

CAPT.  ADOLPH  B.  CHAMBER- 
LAIN, after  more  than  three  years 
with  the  Navy,  has  returned  as 
chief  engineer  in  the  CBS  engineer- 
ing department.  Before  joining 
CBS  in  1931,  Capt.  Chamberlain 
had  seen  Navy  service  as  a  radio- 
man, second  class;  engineer  in 
charge  of  field  operations  for  WGY 
Schenectady;  chief  engineer  and 
general  manager  of  WHAM  Roch- 
ester; vice  president  and  technical 
director  of  Buffalo  Broadcasting 
Corp. 

At  CBS  he  was  responsible  for 
design,  installation,  operation,  and 
maintenance  of  many  phases  of 
broadcast  equipment,  some  of 
which  has  become  "standard  gear" 
here  and  abroad.  He  was  concerned 
with  planning  and  supervision  of 
station  modifications  and  construc- 
tion, including  the  transmitters  at 
CBS  outlets  in  Hollywood,  Wash- 
ington, New  York  and  Boston. 


CLEVELAND  CLAMBAKE  A  tasty 

bit  of  listening  that  garnishes  the 
WJW  air- waves  every  afternoon,  Mon- 
day thru  Friday,  from  1:30  'til  2:00. 
Cleveland  Clambake  is  a  sales  hay- 
maker with  a  rating  at  its  time  of 
day  second  to  none  in  Cleveland  .  .  . 


ABC  Network 


5000  Watts 

DAY  AND  NIGHT 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  61 


V 


Balaban  &  Katz  and  GE  UE  Says  W estinghouse,  GE,  GM  Strike 
Negotiations  Complete  inevitaoie;  Union  Heads  Meet  Jan.  5 


NEGOTIATIONS  for  the  installa- 
tion of  a  General  Electric  FM 
transmitter  were  completed  last 
week  by  Balaban  &  Katz  and  GE 
representatives  pending  approval 
by  FCC  of  application  for  a  full- 
time  commercial  FM  station  in 
Chicago.  Announcement  was  made 
by  William  C.  Eddy,  director  of 
television  and  FM  for  Balaban  & 
Katz  and  of  firm's  Chicago  video 
station  WBKB. 

The  GE  transmitter  is  of  new 
type  embodying  phasitron  circuit, 
claimed  to  be  as  fundamentally 
important  to  FM  as  the  introduc- 
tion of  crystal  control  to  AM.  Con- 
tract also  calls  for  delivery  of  a 
four-bay  FM  circular  antenna  of 
latest  design.  Proposed  FM  opera- 
tion is  minimum  15  hours  per  day. 


A  STRIKE  of  over  200,000  em- 
ployes of  General  Electric  Co., 
Westinghouse  Electric  Corp.,  and 
General  Motors  (electrical  divi- 
sion) appeared  inevitable,  accord- 
ing to  a  statement  by  the  UE-CIO 
Union  on  Dec.  26  following  a  meet- 
ing of  the  coordinating  committee 
of  the  three  companies'  union  con- 
ference boards  in  New  York  and  a 
conference  of  union  leaders  with 
the  Labor  Dept.  in  Washington. 

The  union  stated  that  the  co- 
ordinating committee  decided  that 
all  local  unions  be  advised  to  com- 
plete immediately  all  their  prepa- 
rations for  a  strike.  A  special 
meeting  of  the  UE-CIO  general 
executive  board  has  been  called  for 
Jan.  5  in  New  York  to  consider  the 


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strike  employes  of  the  three  com- 
panies voted  for  Dec.  13. 

The  union  stated  that  its  posi- 
tion in  regard  to  General  Electric 
C'o.'s  offer  of  a  conditional  10% 
wage  increase  was  a  rejection  of 
the  offer,  but  declared  that  the 
union  stood  ready  to  resume  nego- 
tiations upon  the  decision  of  the 
company  to  make  an  unconditional 
and  adequate  offer  for  a  cents-per- 
hour  wage  and  salary  increase. 


Veterans  Seeking 
Houston  Facilities 

Group  Files  Application  Asking 
Present    KTHT  Band 

SEEKING  the  present  facilities  of 
KTHT  Houston,  which  has  applied 
for  a  change  in  frequency  and  in- 
creased power,  a  group  of  veterans, 
including  two  newspapermen,  has 
filed  an  application  with  the  FCC 
under  the  name  of  Veterans  Broad- 
casting Co. 

Principals  are  M.  H.  Jacobs,  who 
was  Washington  correspondent  of 
■the  Houston  Post  before  the  war; 
Douglas  Hicks,  formerly  on  the 
staff  of  the  Houston  Press;  and 
Tom  J.  Harling,  former  salesman 
for  the  Poole  Piano  Co.  All  were 
officers  during  the  war. 

Grant  of  the  application,  which 
is  contingent  on  KTHT  vacating 
its  frequency,  would  provide  a  fifth 
station  for  Houston  and  its  only 
independent  outlet.  The  existing 
four  stations  are  affiliated  with  the 
major  networks.  The  veterans 
group  would  take  over  the  studio 
and  transmitting  equipment  of 
KTHT. 

KTHT  has  requested  a  change  in 
frequency  from  1230  to  790  kc  and 
increase  in  power  from  250  w  to  5 
kw.  Licensee  is  Texas  Star  Broad- 
casting Co.,  owned  by  Roy  Hofheinz, 
former  county  judge,  and  W.  N. 
(Dick)  Hooper,  Houston  oilman. 
Messrs.  Hofheinz  and  Hooper  have 
also  formed  the  Louisiana  Broad- 
casting  Co.,  requesting  a  new 
standard  station  in  New  Orleans  on 
1580  kc,  Canadian  clear  channel, 
with  5  kw  power  employing  direc- 
tional antenna  for  day  and  night 


Ayj 


/res  Heads  FTC 

WILLIAM  A.  AYRES  of  Kansas 
becomes  chairman  of  the  Federal 
Trade  Commission  Jan.  1  for  the 
third  time,  through  the  annual  ro- 
tation of  the  office  among  the  five 
members.  He  succeeds  Ewin  L. 
Davis  of  Tennessee.  Commissioner 
Garland  S.  Ferguson  of  North 
Carolina  becomes  vice  chairman, 
succeeding  Mr.  Ayres.  Col.  Charles 
H.  March  was  1945  vice  chairman 
until  his  death  in  August,  at  which 
time  Mr.  Ayres  took  over  the  office. 
Commissioner  Ayres,  a  Democrat, 
has  been  a  member  of  FTC  since 
1934.  He  is  a  former  Kansas  Con- 
gressman and  attorney. 


NAB  Plans  SurveyL 
Of  Small  Market^ 

Proposes  To  Study  a  Stationp' 
In  Each  of  17  Districts 

MANAGEMENT   study  of  smaF1 
market  stations  (under  5,000  w  irj  . 
community  of  less  than  50,000)  wil 
be  undertaken  by  NAB  in  the  nearF* 
future.  Arthur  E.  Stringer,  NABfc 
director  of  promotion,  will  go  into*"'' 
the  field  to  make  detailed  study  of9'* 
one  station  in  each  of  the  17  NATJi'01 
districts. 

Study  was  originally  proposed' 
last  autumn  by  NAB  Small  Market 
Stations  Committee.  When  the 
field  work  has  been  completed  he 
will  prepare  an  analysis  of  each 
station,  possibly  with  overall  con- 
clusions covering  the  entire  project. 

Strictly  anonymous,  the  station 
reports  will  go  into  standards  of 
practice,  employe  -  employer  rela- 
tions, public  interest  programs,  na- 
tional and  local  advertising,  sales 
methods,  program  and  engineering 
practices,  rate  policy  and  structure, 
daily  routine  of  manager  and  staff, 
promotion  and  publicity,  importance 
of  station  to  community  and  area. 
No  reference  of  any  sort  will  be 
given  that  might  reveal  identity  of 
the  stations  studied. 

J.  Allen  Brown,  assistant  director 
of  broadcast  advertising,  is  compil- 
ing preliminary  results  of  a  survey 
of  salesman  compensation  practices 
among  small  market  stations 
[Broadcasting,  Dec.  24].  Results 
of  this  study  will  be  presented  to 
small  market  station  groups  at  the 
NAB  winter  district  meetings  by 
Frank  E.  Pellegrin,  director  of 
broadcast  advertising.  He  also  will 
report  on  tentative  plans  for  the 
management  study. 


CLOSE  SPONSORSHIP 
ISSUE   IS  MYSTERY 

NATIONAL  ECONOMIC  COUN- 
CIL, New  York,  a  private  anti- 
labor  group,  refused  to  discuss  a 
report  published  in  PM,  New  York, 
that  they  were  about  to  sponsor 
Upton  Close,  radio  commentator. 
According  to  report  Mr.  Close  in 
his  personal  newsletter,  Closer 
Ups,  said  that  "Americans  of  the 
Right"  were  quietly  collecting 
funds  to  obtain  radio  time  for  him 
beginning  in  January.  He  said  that 
"only  $20,000"  was  lacking  and 
made  a  plea  for  the  remainder  be- 
fore the  New  Year. 

In  the  same  issue  Mr.  Close  said 
the  the  NEC,  whose  purpose  "has 
been  to  keep  alive  in  this  country 
the  spirit  of  private  enterprise,  as 
distinct  from  the  curse  of  totali- 
tarianism .  .  .  will  end  once  and 
for  all  this  business  of  a  network 
getting  politically  pressured  should 
it  sustain  my  program,  or  sponsor 
getting  frightened  when  a  few 
communist  cells  have  their  mem- 
bers write  him  postcards  that  they 
are  going  to  boycott  his  toothpaste 
or  lead  pencils." 

As  yet  none  of  the  networks  has 
admitted  getting  request  for  Upton 
Close. 


Page  62    •    December  31,  1945 


BROADCASTING    •  Telecasting 


State  Deot.  Studies  Shortwave  Future 


lacrnahon  Report  Makes 
Four  Proposals 
For  Peacetime 

INTERNATIONAL  shortwave 
.roadcasting  will  play  a  leading 
4Ejj  -ole  in  the  State  Dept.'s  44%- 
nillion-dollar  permanent  world- 
vide  information  service,  which 
ormally  begins  Jan.  1,  William 
3.  Benton,  Assistant  Secretary  of 
State  revealed  Friday  at  a  news 
inference  in  Washington  at  which 
le  formally  announced  creation  of 
ihe  Office  of  International  Infor- 
mation &  Cultural  Affairs  [Broad- 
casting, Dec.  24]. 

At  the  same  time  the  State  Dept. 
released,  for  Sunday  publication,  a 
135-page    memorandum  prepared 
by  Dr.  Arthur  W.  Macmahon,  con- 
i-[  sultant  on  administration  to  the 
State  Dept.  and  professor  of  po- 
?jvlitical  science,  Columbia  U.,  fol- 
!,  lowing  a  nine-month  study  of  in- 
J  ternational  information.  Dr.  Mac- 
tf  mahon    was    assisted   by  Haldore 
•  i  Hanson  of  the  State  Dept. 
if     Mr.  Benton  said  no  plan  had  been 
evolved  for  the  future  operation  of 
j  the  nation's  39  shortwave  outlets, 
'  now  licensed  to  seven  private  cor- 
porations. He  said  that  the  inter- 
national     shortwave  operations 
would   continue   status  quo  until 
June  30. 

Macmahon  Proposals 

Dr.  Macmahon,  without  making 
recommendations,  submitted  four 
proposals  for  peacetime  operation 
of  international  broadcasting:  (1) 
a  private,  limited  dividend  corpora- 
tion in  which  all  licensees  would 
merge  their  present  holdings,  en- 
tity to  operate  stations  under  State 
Dept.  supervision;  (2)  Government 
ownership;  (3)  mixed  Government- 
private  operation,  with  Govern- 
ment operating  its  own  trans- 
mitters and  private  industry  han- 
dling its  own  stations;  (4)  split 
private  ownership  (as  before  the 
war)  with  Government-owned 
equipment  divided  among  present 
licensees,  according  to  their  op- 
tions. 

•'It  has  not  been  decided  whether 
the  Government  will  continue  to 
operate,  maintain  and  program  the 
radio  transmitters  in  its  possession, 
or  whether  these  activities  should 
be  conducted  through  'public  or 
private  corporations,"  said  Mr.  Ben- 
ton. "The  future  control  and  oper- 
ation of  international  radio  is  now 
being  studied  in  the  Department  and 
recommendations  will  be  made  to 
the  President  and  Congress  within 
the  n^.xt  few  months. 

"Meanwhile  it  is  essential  to  con- 
tinue the  operation  of  shortwave 
radio  from  this  country,  on  a  scale 
much  reduced  from  that  of  wartime 
years,  using  18  languages  instead 
of  the  40  used  in  wartime,  and 
broadcasting  for  nighttime  listen- 
ers only." 

The  Assistant  Secretary  declared 
it  is  the  State  Dept.'s  aim  to  "avoid 
competition    with    private  enter- 


prise." Further,  to  assist  private 
enterprise  "in  its  efforts  to  break 
down  barriers  to  its  expansion 
abroad"  and  finally,  it  is  not  the 
Department's  intent  to  "try  to  rival 
or  outdo  the  efforts  or  expenditures 
of  other  countries  in  informational 
activities." 

Former  activities  of  the  Office  of 
War  Information  and  Office  of 
Inter-American  Affairs  will  be 
absorbed  by  the  Office  of  Inter- 
national Information  &  Cultural 
Relations,  which  succeeds  the  In- 
terim International  Information 
Service.  Cuts  of  about  60%  in  per- 
sonnel of  OWI  and  OIAA  between 
July  1,  1945,  and  June  30,  1946, 
will  be  effected.  On  July  1  the  two 
agencies  employed  5,782  persons  at 
home  and  abroad,  he  said.  By  June 
30  the  number  will  have  been  re- 
duced to  2,490. 

850  in  Shortwave 

Approximately  850  will  be  em- 
ployer, in  shortwave  broadcasting, 
as  compared  with  1,325  on  July  1, 
1945.  Radio  activities  of  OWI  and 
OIAA  have  been  physically  merged 
in  New  York  and  San  Francisco. 
John  W  G.  Ogilvie,  former  radio 
director  of  the  OIAA  heads  the 
new  radio  department  of  the 
Office  of  International  Information 
&  Cultural  Affairs. 

Mr.  Benton  outlined  a  nine-point 
program,  which  includes  supple- 
mentary service  to  news  agencies, 
radio  and  motion  pictures.  He  re- 
ferred to  shortwave  broadcasting 
as  <;an  activity  in  the  1947  program 
which  deserves  special  mention  be- 
cause of  the  magnitude  of  the  oper- 
ation relative  to  other  activities". 

Dr.  Macmahon  urged  that  the 
State  Dept.  "take  the  initiative  in 
setting  up  a  working  group  under 
the  chairmanship  of  the  FCC  .  .  . 
to  resolve  this  problem  during  the 
summer  of  1945". 

On  Feb.  19,  1945,  the  Special 
Committee  on  Communications,  set 
up  by  the  State  Dept.  and  headed 
by  FCC  Chairman  Paul  A.  Porter, 
approved  these  recommendations : 

"1.  Direct  shortwave  broadcasts 
originating  in  the  U.  S.  should  be 
continued  after  the  war  on  a  daily 
basis. 

"2.  Facilities,  both  as  to  quantity 
and  quality,  should  in  general  be  as 
good  as  those  of  any  other  country." 

An  engineering  subcommittee, 
headed  by  Commissioner  E.  K.  Jett, 
submitted  recommendations  on  Oct. 
23,  1944,  Dr.  Macmahon's  memo- 
randum revealed. 

Dr.  Macmahon  cited  views  of  li- 
censees, taken  from  heretofore  con- 
fidential files,  as  follows: 

Walter  S.  Lemmon,  president, 
World  Wide  Broadcasting  Corp.: 
"We  believe  that  U.  S.  international 
broadcasting  should  be  kept  at 
about  its  present  quantitative  level 
immediately  after  the  war  and  then 
expanded  as  the  world  needs  may 
indicate  the  wisdom  of  such  a  course 
of  action." 

Crosley  Corp.,  of  which  James 
D.    Shouse    is   vice   president  in 


charge  of  broadcasting,  wrote  that 
"it  should  be  expanded." 

Associated  Broadcasters  com- 
mented: "...  shortwave  broad- 
casting should  not  be  curtailed  .  .  . 
the  quantitative  level  should  be 
frozen  at  the  wartime  maximum 
until  later  developments  may  jus- 
tify further  expansion." 

Westinghouse  Radio  Stations 
wrote:  "It  is  our  present  opinion 
that  U.  S.  international  broad- 
casting should  be  expanded  after 
the  war  .  .  .  during  the  immediate 
postwar  period." 

NBC  stood  with  (Brig.  Gen.) 
David  Sarnoff  for  some  version  of 
a  single  private  government-sub- 
sidized broadcasting  entity. 

CBS,  through  Paul  Kesten, 
proposed  a  hybrid  system:  the 
Government  would  own,  control, 
and  operate  enough  international 
broadcasting  transmitters  "to  ex- 
press its  views  officially  to  listeners 
throughout  the  world";  the  other 
stations  would  be  returned  to 
genuine  private  ownership  and 
control,  the  ownership  and  oper- 
ation being  so  divided  "that  it 
could  be  supported  without  great 
strain  on  any  single  licensee." 

Other  licensees  indicated  a  "gen- 
eral desire"  for  private  ownership 
under  the  prewar  system,  the  Mac- 
mahon memorandum  commented. 
Mr.  Lemmon  was  quoted  as  saying 
his  corporation  believed  that  own- 


ership and  operations  aii 
should  be  in  the  hands  of  pri^ 
companies. 

Associated  Broadcasters  said 
present  licensees  should  own,  con- 
trol, operate  and  program  inter- 
national stations  after  the  war. 
Westinghouse  proposed  that  "pri- 
vate industry  should  own  and  op- 
erate these  stations"  competitively 
but  the  "control  of  the  stations  and 
their  programs  should  continue  for 
a  while  in  some  department  of  our 
Government." 

On  financial  support  Crosley 
said  commercially  sponsored  pro- 
grams not  only  should  be  permitted 
but  "encouraged." 

Associated  Broadcasters  ap- 
proved commercial  programs,  but 
felt  the  Government  should  com- 
pensate stations  for  time  devoted 
to  "selling  goodwill  to  the  rest  of 
the  world".  Westinghouse  wrote 
that  in  the  immediate  postwar  pe- 
riod the  Government  should  sup- 
port shortwave  broadcasting,  but 
that  later  and  gradually  support 
would  come  from  advertising. 

World  Wide,  which  receives  con- 
tributions from  various  sources, 
contended  that  "if  international 
broadcast  stations  are  to  be  pri- 
vately owned  and  controlled  they 
should  be  supported  by  whatever 
particular  method  the  individual 
licensee  can  work  out  providing 
the  programs  and  methods  of  oper- 
ation are  in  the  public  interest". 
Mr.  Lemmon  would  charge  the  Gov- 
ernment for  time  used  by  it. 


FIVE  YEARS 
OF  THE  BEST 
IN  FM  PROGRAMS 

FOR  five  years  WGFM,  the  General  Electric 
Frequency  Modulation  Station  in  Schenec- 
tady, has  been  broadcasting  distinctive  musi- 
cal programs.  Because  full  fidelity  transmis- 
sion is  possible  only  with  locally  originated 
live  talent  programs,  WGFM  has  specialized 
in  broadcasts  of  this  character.  As  a  result, 
listeners  in  the  Capital  District  of  New  York 
State  have  had  access  to  a  wealth  of  full-color 
entertainment  available  only  to  those  who 
have,  during  the  war  years,  been  fortunate 
enough  to  have  FM  receivers.  For  the  best  in 
programming  for  Frequency  Modulation 
broadcasting,  look  to  WGFM. 

FREQUENCY  MODULATION  STATION 


WGF 


ELECTRIC 

WGFM -60 


BROADCASTING    •  Telecasting 


December  31,  1945     •     Page  63 


WfeWorks  Stress  Promotion, 
Public  Service  in  New  Year 


MAJOR  NETWORKS  view  1946 
with  optimism,  although  admitting 
that  competition  will  be  stiff. 
There's  a  general  tendency  towards 
creation  of  new  programs  next 
year,  emphasis  on  merchandising 
and  promotion  and  increased  pub- 
lic service. 

William  S.  Hedges,  NBC  vice 
president  in  charge  of  planning  and 
development,  predicted  that  1946 
will  be  a  good  year  for  broadcast- 
ing. He  pointed  out  that  the  "bulk 
of  broadcast  advertising  comes 
from  the  manufacturers  of  con- 
sumer merchandise"  who  have 
found  through  long  experience  that 
"advertising  is  the  cheapest  and 
most  effective  method  of  securing 
distribution  and  most  advertisers 
of  consumer  goods  have  found 
broadcast  advertising  to  be  the 
cheapest  and  most  effective  method 
of  advertising." 

A  "tremendous  increase  in  audi- 
ence" through  the  sale  of  receivers 
in  the  "millions  of  new  homes  to 
be  established"  and  additional  sets 
in  present  radio  homes  will  be 
swelled  further  as  many  women  re- 
turn from  war  activities  to  their 
homes,  Mr.  Hedges  said. 

Progress  Ahead 

"A  year  of  substantial  progress" 
is  foreseen  by  James  V.  McConnell, 
national  manager  of  spot  sales  for 
NBC,  for  the  11  stations  his  de- 
partment represents.  These  sta- 
tions have  well-laid  plans  for  post- 
war programming  and  are  in  a 
good  position  to  capitalize  on  the 
continuing  trend  toward  the  sale 
of  local  programs.  Advertisers 
using  spot  radio  for  the  first  time 
during  the  war  period  "have  be- 
come convinced  of  the  medium's 
many  advantages  and  its  effective- 
ness as  a  sales  tool  and  will  con- 
tinue to  give  it  a  major  place  in 
their  advertising  schedules,"  Mr. 
McConnell  believes.  With  advance 
sales  already  indicating  a  success- 
ful year,  he  predicted  that  all 
phases  of  spot  radio  —  program- 
ming, promotion  and  sales — will 
become  increasingly  important 
throughout  the  country  during 
1946. 

Optimistic  outlook  for  1946  net- 
work sales  was  held  by  John  J. 
Karol,  network  sales  manager  of 
CBS.  "Fortunately,"  he  said,  "net- 


NATIONAL  DESIGN  SERVICE 

Consulting  Radio  Engineers 

AM  •  FM  •  TV 

STUDIOS  DESIGNED  &  BUILT 

N.  Y.  C.        96  Liberty  St.  BE  3-0207 

1129  Vermont  Ave.,  N.  W.  RE-1444 
Washington,  D.  C. 


work  radio  had  very  few  'war 
babies'  and  most  advertisers  con- 
tinue to  hold  their  valuable  time 
franchises.  It  is  already  apparent 
that  the  network  time  situation 
will  continue  very  tight  during 
1946,  and  we  look  forward  to  a 
greater  broadening  of  the  broad- 
casting band  from  a  sales  stand- 
point." 

CBS,  he  said,  has  "observed  .  .  . 
an  increase  in  sales  during  Satur- 
day morning  and  afternoon.  There 
is  still  room  for  successful  network 
broadcasting  during  the  early 
morning  and  later  evening  hours 
as  well  as  room  for  development 
during  Sunday  morning." 

Elmo  C.  Wilson,  research  direc- 
tor of  CBS,  predicted  improve- 
ments in  research  in  1946.  Nation- 
wide reporting  on  total  station- 
audiences  as  well  as  "more  refined 
and  more  extensive  measurements 
of  program  audiences"  will  be  facts 
in  1946,  he  said. 

Fred  M.  Thrower,  ABC  vice 
president  in  charge  of  sales,  stated : 
"With  manufacturers  leaving  the 
throes  of  reconversion  behind,  the 
unprecedented  public  demand  for 
goods  of  all  description  will  soon 
be  matched  with  unprecedented 
supplies.  Advertising  to  channel 
that  demand  toward  specified  brand 
names  is  as  necessary  and  as  cer- 
tain as  production  itself." 

Frank  Marx,  director  of  general 
engineering  for  ABC,  also  expects 
1946  to  find  that  network  actively 
entering  both  FM  and  TV,  with 
ABC  applications  on  file  for  sta-- 
tions  of  both  kinds  in  New  York, 
Chicago,  San  Francisco  and  Los 
Angeles.  The  FCC  will  probably 
act  on  the  FM  applications  first, 
but  Mr.  Marx  hopes  that  ABC  will 
have  at  least  one  TV  station  in- 
stalled and  operating  by  the  end 
of  1946.  In  the  standard  broad- 
cast field,  he  said  the  network  has 
applied  for  permission  to  increase 
the  power  of  KGO  San  Francisco 
to  50  kw  and  to  install  a  directional 
antenna  to  improve  its  service. 

A  plan  to  effect  closer  liaison  be- 
tween ABC  and  its  affiliated  sta- 
tions by  frequent  district  meetings 
of  station  men  with  members  of 
the  network's  station  relations  de- 
partment has  already  been  started 
and  will  be  pursued  during  1946, 
John  H.  Norton  Jr.,  vice  president 
in  charge  of  stations  for  ABC, 
stated.  Meetings  covering  all  phases 
of  broadcasting — promotion,  sales 
and  general  operating  policies — 
will  be  held  frequently. 

Reporting  on  Mutual's  plans  for 
promotion  and  research  for  1946, 
Robert  A.  Schmid,  vice  president, 
welcomed  "a  return  to  sales-per- 
dollar  as  the  yardstick  of  worth  of 
all  forms  of  advertising."  He  said 
that  "cost-per-thousand  listeners 
actually  delivered  (which  is  radio's 
measure  of  its  part  in  making  sales 
possible)  will  outweigh  in  impor- 
tance prestige  and  other  'ersatz' 


flcnons  OF  THE  FCC 


-DECEMBER  20  to  DECEMBER  27- 


Decisions  . 


ADMINISTRATIVE  BOARD  ACTIONS 
DECEMBER  14 
(Reported  by  FCC  Dec.  26) 
WDAD  Indiana  Broadcast  Inc.,  Indi- 
ana, Pa. — Granted  mod.  CP,  authorizing 
new  standard  station,  for  installation 
new  trans,  and  changes  in  ground  sys- 
tem. Permittee  is  granted  waiver  Sees. 
3.55(b)  and  3.60  of  Rules  &  Regulations; 
conditions. 

DECEMBER  18 
(Reported  by  FCC  Dec.  26) 

WAIR  WAIR  Broadcasting  Co.,  Wins- 
ton-Salem, N.  C. — Granted  CP  install 
new  vertical  ant.  and  change  trans,  site 
to  South  Stratford,  Winston-Salem. 
DECEMBER  26 
(Reported  by  FCC  Dec.  27) 

WHTB  Voice  of  Talladega  Inc.,  Talla- 
dega, Ala. — Granted  license  to  cover  CP 
authorizing  new  standard  station  1230  kc 
250  w  unl.  Also  granted  authority  to  de- 
termine operating  power  by  direct 
measurement  of  ant.  power.  Licensee  is 
granted  waiver  Sees.  3.55(b)  and  3.60  of 
Rules  &  Regulations;  conditions. 

W2XJT  William  B.  Still  tr/as  Jamaica 
Radio  Television  Co.,  Jamaica,  L.  I., 
N.  Y.— Granted  license  to  cover  CP  au- 
thorizing new  experimental  TV  station 
on  Channel  13  (210-216  mc),  A5  emis- 
sion and  special  for  FM,  400  w  visual. 
100  w  aural,  unl.  License  is  granted 
subject  to  changes  in  frequency  assign- 
ment which  may  result  from  proceed- 
ings in  Docket  6651  and  upon  an  exp. 
basis  only;  conditions. 

ANNOUNCED  correction  of  frequency 
for  new  station  granted  Dec.  5  to  In- 
land Radio  Inc.,  Ontario,  Ore.,  250  w 
unl.  Correct  frequency  is  1450  kc,  in- 
stead of  1400  kc. 

ACTIONS  ON  MOTIONS 
By  Comr.  Denny 
DECEMBER  18 
(Reported  by  FCC  Dec.  26) 
Booth  Radio  Stations  Inc.,  Logans- 
port,  Ind. — Granted  petition  to  dismiss 
without  prejudice  application  for  new 
station. 

By  Comr.  Durr 
DECEMBER  21 
(Reported  by  FCC  Dec.  26) 
Luther    E.    Gibson,    Vallejo,  Cal.— 

Granted  petition  to  dismiss  without 
prejudice  application  for  new  station. 

By  Comr.  Walker 
DECEMBER  21 
(Reported  by  FCC  Dec.  26) 
The  Wichita  Beacon  Broadcasting  Co., 
Wichita,    Kan. — Granted    petition  for 
leave   to    amend   application   for  CP; 
amendment  filed  with  motion  accepted. 


approximations  of  effectiveness  of 
wartime  years." 

Mutual's  station  relations  depart- 
ment forsees  "intense  activity"  in 
1946  "as  a  result  of  the  FCC's 
granting  facilities  in  markets  not 
now  served  by  the  network,  Carl 
Haverlin,  vice  president  in  charge 
of  that  department,  stated.  Point- 
ing out  that  47  of  the  281  Mutual 
stations  joined  the  network  dur- 
ing the  past  year,  Mr.  Haverlin 
revealed  that  new  station  additions 
are  contemplated  in  at  least  25 
markets,  "in  line  with  Mutual's 
policy  of  rounding  out  its  national 
coverage  and  giving  the  advertiser 
maximum  coverage  at  the  lowest 
possible  cost." 

Robert  A.  Schmid,  Mutual  vice 
president  in  charge  of  promotion 
and  research,  said  that  "value-per- 
dollar  seems  to  us  to  be  the  one 
factor  in  which  advertisers  will  be 
most  interested  and  so  it  will  be 
measured  in  our  research  and 
stressed  in  our  advertising  and 
promotion." 


KAIR  Broadcasting  Co.  Inc.,  WichitaMC 
Kan. — Same. 

Methodist  Radio  Parish  Inc.,  Flint 
Mich. — Granted  motion  to  amend  appli  new 
cation;  amendment  filed  with  ~  motior  jate 
was  accepted  and  application  as  amend 
ed  was  removed  from  hearing  docket. 

WCAE  WCAE  Inc.,  Pittsburgh— Denies 
petition  for  leave  to  intervene  in  hear 
ing  on  applications  of  WREN  et  al  Xoi 
use  of  1250  kc. 

WLVA  Lynchburg  Broadcasting  Corp 
Lynchburg,  Va. — Granted  petition  fo 
leave  to  intervene  in  hearing  on  appli 
cation  of  Virginia  Broadcasting  Corp! 
for  new  station  at  Roanoke,  Va. 

WSUN    City   of   St.    Petersburg,  Stpsi 
Petersburg,  Fla. — Granted  petition  fo 
leave  to  intervene  in  consolidated  hear 
ing  set  March  8,  11-16,  1946,  re  applica 
tions  of  WDNC  WROL  etc. 

WICC  The  Yankee  Network  Inc. 
Bridgeport,  Conn. — Granted  petition  foi  *K 
leave  to  intervene  and  for  enlargement  |jers 
of  issues  re  applications  of  The  Metro ' 
politan  Broadcasting  Service,  New  York 
and  Donald  Flamm,  New  York,  set  foi 
hearing  Jan.  7-11,  1946. 

Diamond  State  Broadcast  Corp.,  Dover 
Del.— Granted  motion  for  continuance 
of  hearing  on  application  from 
to  2-4-46. 

Southern  Media  Corp.,  Coral  Gables 
Fla. — Granted  petition  for  leave  t< 
amend  application  for  new  station 
amendment  filed  with  petition  was  ac 
cepted. 

Glens  Falls  Publicity  Corp.,  Glens 
Falls,  N.  Y. — Granted  petition  for  leave 
to  amend  application  for  new  station 
amendment  filed  with  petition  was  ac- 
cepted and  amended  application  was 
removed  from  hearing  docket. 

WIP  Pennsylvania  Broadcasting  Co. 
Philadelphia — Granted  petition  for  leave 
to  intervene  in  consolidated  proceeding 
now  set  Jan.  7-11,  1946;  issues  re  appli-j  m 
cations  of  Metropolitan  Broadcasting  hi 
Service  and  Donald  Flamm  were  amend 
ed  and  enlarged. 

Paul  D.  P.  Spearman,  Jackson,  Miss 
— Granted  petition  for  leave  to  amend 
application  for  new  station  and  appli 
cation  was  removed  from  hearing! 
docket,  provided  that  within  reasonable 
time  petitioner  shall  file  with  Commis-1 
sion  his  proposed  amendment  specify- 
ing proposed  frequency. 

WWPG  Palm  Beach  Broadcasting 
Corp.,  Palm  Beach,  Fla. — Granted  peti-i 
tion  for  leave  to  intervene  in  hearing 
on  applications  of  Roderick  T.  Peacock 
Sr.  tr/as  Dayton  Beach  Broadcasting 
Co.,  and  Wade  R.  Sperry  et  al  d/b  Day 
ton  Beach  Broadcasting  Co. 

FM  Radio  &  Television  Corp.,  San 
Jose,  Cal. — Granted  motion  for  leave  to 
amend  application  for  new  station. 


Page  64    •    December  31,  1945 


Tentative  Calendar  . 

JANUARY  2 
George  H.  Thomas,  James  J.  Davidson 
Jr.   and   Daniel  H.   Castille   d/b  New 
Iberia  Broadcasting  Co.,  New  Iberia,  La. 
—CP  1240  kc  250  w  unl. 

CONSOLIDATED  HEARING 
Fresno,  Cal. 
FM  Radio   &  Television  Corp.,  San 
Jose,  Cal.— CP  1370  kc  500  w  N  1  kw  D 
unl. 

Broadcasters  Inc.,  San  Jose,  Cal. — CP 
1370  kc  1  kw  DN  unl.  DA-DN. 

United  Broadcasting  Co.,  San  Jose, 
Cal.— CP  1380  kc  250  w  unl. 

DeHaven,  Hall  &  Oates,  Salinas,  Cal. 
—CP  1380  kc  1  kw  unl. 

Central  California  Broadcasters  Inc., 
Berkeley,  Cal.— CP  1380  kc  1  kw  unl. 
DA-N. 

JANUARY  3 
CONSOLIDATED  HEARING 
Charleston,  W.  Va. 
REQUESTING  CP  1240  kc  250  W  unl.: 
James  H.  McKee,  Capitol  Broadcasting 
Corp.;  Gus  Zaharis  and  Penelope  Zaharis 
d/b   Chemical   City  Broadcasting  Co.. 
Charleston,  W.  Va. 

CONSOLIDATED  HEARING 
Syracuse    Broadcasting    Corp.,  Syra- 
cuse, N.  Y.— CP  1260  kc  5  kw  DN  unl. 
DA-N. 

WLEU  WLEU  Broadcasting  Corp., 
Erie,  Pa.— CP  1260  kc  1  kw  N  5  kw  D 
unl.  DA-N. 

Other  participant — The  Yankee  Net- 
work Inc.,  intervenor. 

JANUARY  4 
Bruce  Bartley  and  F.  L.  Pruitt  d/b 
Bremerton   Broadcast    Co.,  Bremerton, 
Wash.— CP  1250  kc  250  w  unl. 

BROADCASTING    •  Telecasting 


hi 


hi: 


FOUR  TOP 
MARKETS! 

Central  Kentucky 
Amarillo 

|  KFDA  Amarillb,  Tex. 

The  Tri-State 

I 111  ft  111  AthlanJ,  Kr. 
fflVlfll  Huntington,  ft'.  Yii. 

Knoxville 

I  W  B  I  R  Knoxville,  Tenn. 


PRESS  ANSWERS  PETRILLO  LETTER 

'New  York  Times'  Attacks  'Irresponsible' 
 Dictatorship;  Others  Make  Comment  


'UBLICATION  of  James  C.  Pe- 
rillo's  letter  prohibiting  interna- 
ional  pickups,  together  with  reve- 
ation  of  his  demand  for  employ- 
nent  of  musicians  by  network  affi- 
iates,  brought  down  upon  the  AFM 
oresident's  head  the  wrath  of  many 
eading  newspapers. 

Said  the  New  York  Times  in  an 
editorial  Dec.  26: 

".  .  .  Once  more  Mr.  Petrillo  de- 
cides what  music  the  American  peo- 
ple can  and  cannot  hear.  ...  He 
doesn't  give  a  hoot  for  the  hopes  of 
United  Nations  leaders  for  a 
greater  exchange  of  cultural  pro- 
grams among  the  nations.  All  he 
cares  for  is  more  jobs  for  the  mem- 
bers of  his  particular  union,  and, 
with  his  mercantilist  mind,  he  im- 
agines that  this  program  will  cre- 
ate them.  In  further  accordance 
with  this  aim,  he  now  insists  that 
all  radio  stations  not  employing 
musicians  must  engage  regular 
staffs  of  instrumentalists  regard- 
less of  whether  or  not  they  need 
them. 

Quotas  on  Immigration 

"In  regard  to  his  ban  on  foreign 
musical  programs,  Mr.  Petrillo  ob- 
serves that  the  Federal  Government 
imposes  quotas  on  immigration.  He 
insists  that  his  union  is  merely  fol- 
lowing the  same  course,  although  it 
has  to  do  it  in  a  different  manner 
because  of  the  inherent  power  of 
radio  to  'affect  American  employ- 
ment from  a  distance.' 

"It  is  nothing  new  for  Mr.  Pe- 
trillo to  assume  the  powers  of  Gov- 
ernment. He  already  established  the 
private  power  of  taxation  when 
he  successfully  imposed  an  excise 
tax  on  every  musical  record  made, 
to  be  paid  directly  into  his  union's 
treasury.  .  .  . 

"Mr.  Petrillo's  irresponsible  pri- 
vate dictatorship,  we  may  assume, 
is  perfectly  satisfactory  to  Con- 
gress, to  the  Administration  and 
to  the  Supreme  Court.  Not  only 
have  they  done  nothing  to  curb  his 
power,  but  among  them  they  have 
in  fact  conferred  these  powers 
upon  him.  Mr.  Petrillo  has  the 
power  to  ruin  any  radio  station  by 
boycotting  it.  He  can  order  his  mu- 
sicians not  to  work  for  it.  He  de- 
;  rives  a  large  part  of  this  power 
from  the  Wagner  Act,  which  forces 
the  broadcasting  networks  to  nego- 
tiate with  him  and  him  alone  no 
matter  how  fantastic  his  demands 
or  how  anti-social  his  course. 

"The  mere  fact  that  he  contempt- 
uously ignored  orders  of  the  War 
Labor  Board  and  defied  decisions 
of  the  National  Labor  Relations 
Board  (with  regard  to  jurisdiction 
over  'platter-turners,'  for  example) 
does  not  count  against  him.  There 
is  nothing  in  the  Wagner  Act  which 
says  that  any  labor  leader  has  to 
come  before  the  NLRB  with  clean 
hands.  He  can  still  use  the  board 
to  force  the  broadcasting  companies 
to  'bargain  collectively'  with  him, 


and  if  they  do  not  meet  him  more 
than  half  way,  no  matter  how  ex- 
travagant his  demands,  he  can  ac- 
cuse them  of  'not  bargaining  in 
good  faith.' 

"Again,  Mr.  Petrillo  has  the 
power  to  force  any  musician  into 
his  union — again  by  the  threat  of 
boycotting  both  him  and  his  em- 
ployer— and  thereby  prevent  him 
from  making  a  living  unless  he 
joins  and  knuckles  under  to  Mr. 
Petrillo's  authority.  Finally,  Mr. 
Petrillo  is  immune  in  his  capacity 
as  a  labor  leader  from  the  anti- 
trust and  anti-eonspiracy  acts,  from 
the  Federal  Anti-Racketeering  Act, 
and  from  other  laws  which  less 
privileged  citizens  must  obey. 

"Will  Mr.  Petrillo's  latest  ukase 
at  last  sting  Congress  and  the  Ad- 
ministration into  re-examining  its 
labor  legislation  and  its  labor 
policy?" 

'Washington  Daily  News' 
In  an  editorial  titled  "So  Spake 
Caesar,"  the  Washington  Daily 
News  on  Dec.  26,  commenting  on 
the  ban  on  broadcasts  from  over- 
seas, said:  "If  Caesar  had  ruled  us 
from  the  beginning  of  our  nation, 
we'd  have  been  shut  of  a  lot  of  for- 
eign art  and  other  stuff.  We'd  never 
have  imported  the  Englishman's 
love  of  liberty;  nor  the  French- 
man's cooking;  nor  the  Italian's 
appreciation  of  beauty;  nor  the 
Swede's  benefits  to  health;  nor  the 
Dutchman's  cleanliness;  nor  the 
Spaniard's  sense  of  courtesy.  That's 
a  lot  of  hobbledehoy.  It  never  kept 
a  union  leader  out  in  front  of  his 
dues  payers,  did  it? 

"Caesar  already  rules  the  tune- 
land  of  America.  Now  he  feels  he 
must  conquer  the  whole  musical 
world.  If  you  hear  a  loud,  ripping 
noise,  that  will  be  our  music-lovers 
tugging  at  Caesar's  toga.  They're 
not  likely  to  submit  supinely  to  his 
dictatorial  rule  by  ear." 

The  New  York  Herald-Tribune 
on  Dec.  26  said  "No  one  quarrels 
with  the  desire  of  'the  little  chief 
to  look  out  for  the  138,000  mem- 
bers of  his  union  and  to  see  that 
'his  boys  eat.'  The  question  is  one 
of  attitude  and  of  method.  In  at- 
titude there  seems  to  be  some  slight 
doubt  as  to  whether  the  interests 
of  140,000,000  people  or  of  138,000 
of  them  come  first.  Stated  differ- 
ently, do  the  138,000  eat  at  the  ex- 
pense of  or  in  the  service  of  the 
country  as  a  whole?  In  method,  the 
question  is  far  more  grave.  Are  the 
laws  of  the  land  to  be  made  by 
duly-elected  representatives  in  Con- 
gress assembled  or  by  extra-legal 
fiat?" 

The  Washington  Post  in  an  edi- 
torial said: 

"Just  at  the  moment  when  the 
rest  of  us  were  invoking  peace  on 
earth  and  goodwill,  Mr.  J.  Caesar 
Petrillo  sent  his  Christmas  message 
to    the    citizens  of  these  United 


States.  We  anticipate  that  after  a 
little  interval  of  grumbling,  this 
edict  will  be  obeyed  as  meekly  by 
the  broadcasters  as  all  of  Mr. 
Petrillo's  previous  edicts  have  been. 
We  likewise  anticipate  that  Con- 
gress will  do  nothing  to  curb  Mr. 
Petrillo's  power. 

"The  next  step,  doubtless,  would 
be  for  Mr.  Petrillo  to  prohibit  all 
nonmusical  programs,  whether  they 
originate  in  this  country  or  not, 
on  the  ground  that  they  deprive 
American  musicians  of  a  livelihood 
to  which  they  are  entitled." 

The  Washington  Star  c  o  m  - 
mented:  "Mr.  Petrillo  on  a  number 
of  previous  occasions  has  demon- 
strated his  dictatorial  capacities, 
and  there  is  more  than  a  little 
reason  to  suspect  that  he  rather 
enjoys  the  role.  Certain  the  courts, 
Congress  and  the  Administration 
do  not  object,  or,  if  they  do  object, 
are  not  willing  to  do  anything 
about. 

"The  only  inference  is  that  Mr. 
Petrillo  is  not  interested  in  good- 
will and  good  relationships  with 
other  nations  in  peacetime  if  that 
entails  anything  which  might  even 
remotely  resemble  nonunion  com- 
petition from  abroad  with  the 
American  Federation  of  Musicians. 
Perhaps,  in  this  situation,  the 
President  and  Congress  will  be 
moved  to  deal  with  Mr.  Petrillo  and 
others  like  him.  But  the  chances 
are  that  they  will  continue  to  do 
nothing." 


RMA-RFC  Meet  to  Revise 
War  Surplus  Sales  Plan 

JOINT  committee  of  Radio  Mfrs. 
Assn.  and  Reconstruction  Finance 
Corp.  will  meet  in  mid-January  on 
operation  of  the  revised  manufac- 
turer agent  sales  plan  by  which 
RFC  is  disposing  of  war  surplus 
electronics  property.  Revision  of 
agency  setup  was  adopted  a  fort- 
night ago  [Broadcasting,  Dec.  17]. 
The  joint  group  will  screen  the  list 
of  230  manufacturer  agents  now 
handling  and  disposing  of  surplus 
electronics  items. 

Members  of  the  RMA  section  of 
the  committee  are  M.  F.  Balcom, 
Sylvania  Electric  Products,  chair- 
man and  representing  the  RMA 
tube  division;  W.  J.  Halligan,  Halli- 
crafters  Co.,  set  division;  George 
E.  Henyan,  GE,  transmitter  di- 
vision; Ernest  Searing,  Interna- 
tional Resistance  Co.,  parts 
division;  Arthur  F.  Gilson,  Strom- 
berg-Carlson,  amplifiers  and  sound 
equipment  division. 


Publication  of  Manual 
To  Be  Resumed  by  NAB 

PUBLICATION  of  the  NA 
Manual  of  Broadcast  Advertis- 
ing, discontinued  during  the  war, 
will  be  resumed  by  Frank  E.  Pelle- 
grin,  director  of  broadcast  adver- 
tising. In  preparation  is  a  section 
covering  a  series  of  articles  on  use 
of  radio  by  the  brewing  industry. 
The  articles  appeared  in  Modern 
Brewery  Age. 


rritrd  by  The  John  E.  Pi 


JOHN  W.  Pro. 
CHARLES  J,  TfitBTIVMy. 

RADIO  PARK*  SALISBURY,  MD. 
MUTU* 

HARYUND  COVERAGE  NETWORK. 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  65 


— Classified  Advertisements — 

PAYABLE  IN  ADVANCE — Checks  and  money  orders  only — Minimum  $1.00. 
Situation  Wanted  10c  per  word.  All  others,  15c  per  word.  Count  3  words  for 
blind  box  number.  Deadline  two  weeks  preceding  issue  date.  Send  box  replies 
to  Broadcasting  Magazine,  870  National  Press  Bldg.,  Washington  4,  D.  C 


Help  Wanted 


First  class  operator  for  one  kilowatt 
NBC    affiliate    Rocky    Mountain  area. 

Box  467,  BROADCASTING.  

College  graduate  to  gather  community 
news  in  New  England  city  for  radio 
broadcast.  Full  newspaper  cooperation. 
Must  know  local  news  and  how  to  get 
it.  $45.00  weekly  at  start  with  oppor- 
tunity to  become  newscaster  with  net- 
work affiliate.  Send  complete  resume  of 
education    and    experience.    Box  635. 

BROADCASTING.  

Wanted— Traffic  manager  by  Indiana 
station.  Outline  background  and  ex- 
perience in  detail.  Give  references  and 
salary  requirements.  Box  646,  BROAD- 

CASTING.   

Commercial  continuity  writer  who  can 
produce  good  volume  of  selling  copy  for 
all  types  of  businesses.  Spot  announce- 
ments and  programs.  Steady  position. 

WPAG,  Ann  Arbor,  Michigan.  

WKBH.  LaCrosse,  Wisconsin  is  in  need 
of  a  competent  news  editor.  The  man 
we  want  must  be  capable  of  doing  local 
reporting,    writing    and   one  newscast 

daily.   

WMAJ  at  State  College,  Pa.  wants  young 
engineer  with  first  class  license.  Write 
or  phone  immediately.  Grand  oppor- 
tunity^  

Wanted  immediately — Two  experienced 
announcers.  Radio  Station  WHNC,  Hen- 

derson,  N.  C.  

Producer — by  live  station  in  excellent 
market,  to  handle  musical  and  other 
production.  Prefer  one  who  has  had 
considerable  experience  within  station 
itself.  Person  who  qualifies  for  this 
position  has  unusual  opportunities. 
Send  qualifications  and  references  to 
Box  649.  BROADCASTING. 

Situations  Wanted 


Staff  announcer  and  newscaster  just 
discharged  from  Army  after  serving 
overseas  as  station  manager  for  AFRS 
station.  Civilian  experience:  2  years  as 
announcer.  Age  27,  married,  2  children. 
Prefer  position  on  west  coast,  but  will 
travel.  Box  345,  BROADCASTING. 
Commercial  manager  available  Feb., 
experienced,    prefer    commission  only. 

Box  607,  BROADCASTING.  

Program  director.  Experienced  produc- 
tion man.  Writing,  announcing,  news, 
sports,  play-by-play,  acting,  directing, 
alarm  clock  emcee.  University  degree. 
Former  newspaper  editor.  Age  34,  wife, 
child.  Lieutenant  Commander,  USNR. 
two  years  overseas,  ready  for  discharge. 

Box  617,  BROADCASTING.  

Newscaster — Network,  network  affiliate 
and  independent  experience.  Can  write 
own  shows.  Box  618 ,  BROADCASTING. 
Naval  officer  available  January,  6  years 
broadcasting  experience,  culminating  in 
IV2  years  management.  Interested  in 
position  as  manager,  possibly  part- 
owner,  of  promising  southern  local.  BS. 
married,  30.  Box  620,  BROADCASTING. 
Announcer-Salesman,  continuity,  pro- 
duction. Can  handle  all  phases.  Small 
station  preferred.  Eight  years  experi- 
ence. Successful  local,  national  sales 
record.  Good  publicity  and  promotion 
Ideas.  Terrific  mail  puller.  $65.00  week. 

Box  623.  BROADCASTING.  

Radio  engineer  discharged  from  Army. 
Fifteen  years  broadcast  experience.  First 
phone,  second  telegraph  license.  Capa- 
ble any  technical  assignment.  Army 
tenure  consisted  technical  supervision 
nineteen  stations.  Desire  west  coast. 
Family.     Best     references.     Box  627, 

BROADCASTING.  

South  Pacific  foot  soldier  wants  to  sit 
down.  I  am  not  looking  for  money. 
What  I  want  is  a  Job  that  will  provide 
me  with  valuable  station  operation  ex- 
perience. I  have  a  disc  of  my  voice  I'd 
like  you  to  hear.  Please  write  Box  632, 

BROADCASTING.  

Veteran,  23,  contacts  in  entertainment 
field,  wants  Job  station,  chain,  agency, 
public  relations  office,  magazine,  news- 
paper. Well-rounded  experience,  public 
relations  in  Army.  Bio  available.  Pres- 
ently doing  free  lance  writing  news- 
papers and  magazines.  Buddy  Basch. 
771  West  End  Avenue,  New  York  City 
25. 


Situations  Wanted  (Cont'd) 
Public  relations  counsel-producer.  Ex- 

perience  includes  writing,  directing,  an- 
nouncing, emphasis  on  news  and  special 
events.  Thorough  knowledge  all  phases 
of  station  operation.  Programming  and 
promotion  a  specialty.  Four  years  Army 
radio  PRO.  Box  637,  BROADCASTING. 
Promotion-production.  Experience  hv- 
eludes  writing,  directing,  announcing, 
emphasis  on  news  and  special  events. 
BCS  degree,  and  thorough  knowledge 
all  phases  station  relations.  Box  638, 

BROADCASTING.  

Announcer  wants  work  in  college  town. 
Experience  5000  watt  station.  Audition 
disc.    Excellent    references.    Box  639, 

BROADCASTING.  

Announcer-producer.  Five  years  ex- 
perience news,  commercials,  ad  lib,  act- 
ing, writing.  Ace  sportscaster,  play  by 
play  football,  baseball.  Married,  sober, 
dependable,  excellent  references.  Avail- 
able January  10.  Box  640,  BROADCAST- 
ING^  

Production,  programming  and  organist 
with  experience  in  over  all  operations 
of  Radio  Network.  Will  furnish  own 
Hammond  Organ.  Just  finished  eight 
months  with  American  Forces  Network 
as  producer  and  organist.  Available  1 
February  1945.  Box  643,  BROADCAST- 
ING.  

Available— Girl  with  plenty  know-how 
in  radio.  Publicity-promotion  presenta- 
tion-copy. 5  years  on  major  stations; 
imagination,  initiative  and  enthusiasm. 
Prefer  west.  Box  645,  BROADCASTING. 
Chief  engineer— Desires  change,  now 
employed  as  chief  1000  watt  station.  30 
and  married.  Will  furnish  recommenda- 
tions.  Box  648,  BROADCASTING. 
Major  network  producer  desires  execu- 
tive sales  position.  A  ten  year  record 
indicates  a  thorough  knowledge  of  pro- 
duction, sales  and  promotion.  Charac- 
ter and  integrity  have  been  unques- 
tioned. Veteran  World  War  II.  Sgt. 
James  A.  Thomas,  6281/2  N.  Plymouth, 

Los  Angeles  4,  California.  

Ex-serviceman — 27  years  old,  married — 
would  like  announcer's  position  in  Los 
Angeles  vicinity.  Has  had  experience  on 
network  station  with  studio  programs, 
turntables,  network  co-ops,  etc.  Ready 
to  begin  work  after  first  of  the  year. 
Write  James  F.  Tunis,  7419  Lankershim 

Blvd.,  No.  Hollywood,  Calif.  

Announcer,  veteran,  single,  dependable, 
good  voice,  good  appearance.  Little  ex- 
perience at  small  hospital  station  over- 
seas. Graduated  3  months'  veterans' 
CBS  Boston  announcers  school.  Prefer 
starting  small  station.  Will  travel.  Bob 
Schneider,  227  South  2nd  St.,  Brooklyn 

11,  N.  Y.  

I  need  a  job  urgently.  Navy  Lt.,  age  26, 
married,  just  released  from  command 
position  desires  start  in  radio.  Gradu- 
ate Northwestern  University  and  studied 
at  Medill  School  of  Journalism.  Was 
called  to  active  duty  upon  graduation 
and  never  got  the  start  in  radio  I 
hoped  for.  Can  write  news,  publicity 
and  promotion.  Have  excellent  knowl- 
edge of  popular  music  slotting  me  as 
possible  disc  jockey.  Hard  worker,  sober, 
willing  to  learn  and  desirous  of  get- 
ting ahead  in  radio  and  providing  se- 
curity for  my  family.  Prefer  NYC,  Cali- 
fornia or  Arizona.  Available  NYC  in- 
terview now.  Box  636,  BROADCASTING. 

Wanted  to  Buy 

Order  letters  for  products  advertised 
on  your  station  may  be  worth  thousands 
of  dollars  to  your  clients,  and  liberal 
commissions  to  you.  We  are  confiden- 
tial, exclusive  agents  for  mass  buyers 
of  mail  order  names.  For  full  particulars 
contact — Mr.  Buhl,  S.  D.  Cates  Com- 
pany, 1930  Irving  Park  Road,  Chicago  13, 

Illinois.  

Wanted  to  purchase — One  kilowatt 
transmitter,  also  all  other  equipment 
for  radio  station.  Box  647,  BROADCAST- 
ING. 

For  Sale 

For  sale — RCA  1  kw  transmitter,  type 
1-C,  complete  with  modulation  and 
frequency  monitors.  Also,  two  125  foot 
self  supporting  steel  towers.  Available 
immediately.  Box  628,  BROADCASTING. 


IRE  WINTER  MEETING 
JAN.  23-26  IN  IV.  Y. 

TECHNICAL  sessions  on  standard 
broadcasting,  FM,  television,  radio 
navigation  aids,  military  applica- 
tions of  electronics,  radar,  and 
other  electronic  issues  are  included 
in  the  agenda  for  the  1946  winter 
technical  meeting  of  the  Institute 
of  Radio  Engineers,  to  be  held  Jan. 
23-26  at  the  Hotel  Astor,  New  York. 

Edward  J.  Content,  WOR  New 
York  engineer,  chairman  of  the 
committee  arranging  for  the  meet- 
ing, announced  that  Dr.  Frank  B. 
Jewett,  president,  National  Acad- 
emy of  Sciences,  will  be  the  princi- 
pal speaker  at  the  annual  IRE  ban- 
quet Jan.  24.  Edgar  Kobak,  Mutual 
president,  will  be  toastmaster.  FCC 
Chairman  Paul  Porter  will  address 
the  president's  luncheon  Jan.  25, 
honoring  the  incoming  president, 
Dr.  Frederick  B.  Llewellyn.  Lewis 
M.  Clement,  vice  president  in 
charge  of  research  and  engineer- 
ing, Crosley  Corp.,  will  be  master 
of  ceremonies  at  the  luncheon.  Maj. 
Gen.  Leslie  R.  Groves  will  speak 
Jan.  23  at  a  joint  evening  meeting 
of  the  IRE  with  the  American  In- 
stitute of  Electrical  Engineers. 

More  than  120  companies  have 
reserved  exhibit  space  for  the  radio 
engineering  show  adjoining  the 
meeting  headquarters. 


Novik,  New  Yori  ^ 
Stations  Honorec 


Robinson  to  FC&B 

HUBBELL  ROBINSON  Jr.,  for- 
mer vice  president  in  charge  of 
programming  with  American  and 
prior  to  that  vice  president  and 
director  of  radio  with  Young  & 
Rubicam,  New  York,  has  joined 
Foote,  Cone  &  Belding,  New  York, 
as  vice  president  in  overall  charge 
of  radio. 


For  Sale  (Cont'd) 
New   Diesel   generating   sets  for  your 
auxiliary  power  supply.   Capacity  62.5 
KVA,  50  kw,  240  volt,  4  wire  150  amp., 
60  cycles.  Priced  low.  Write  for  details. 

Box   641,  BROADCASTING.  

Western  Electric  352E1  1000  watts  trans- 
mitter complete  with  two  sets  new  tubes 
perfect  condition  open  for  inspection. 
$4,000.  Box  642,  BROADCASTING. 


Miscellaneous 


Wartime  Work  Is  Praise 
By    Retiring  Mayor 


MORRIS  NOVIK,  who  retires  Jai  p 
1  as  director  of  WNYC,  Nei 
York's  city-owned  station,  we  jay 
presented  with  a  stopwatch  Thur^ 
day  by  the  Radio  Committee 
New  York,  group  of  station  sped; 
events  directors  who,  under  M 
Novik,  coordinated  radio's  civ 
service  for  the  city's  broadcastei 
during  the  war  years. 

Mr.  Novik  will  produce  Fiorelllior 
LaGuardia's  broadcasts    on  AB 
and  WJZ  New  York,  both  serie  jj , 


starting  Jan.  6.  He  will  also  be  a< 
tive  in  the  public  service  field 
radio,  working  with  non-profit  01 
ganizations, 

Presentation  was  made  by  Da\j|ess 
Driscoll,  WOR  news  and  speci 
features    director,    at    the  Lotcjmd 
Club.    Mr.    LaGuardia    awarde  jra 
certificates  of  merit  to  the  follow  )lf] 
ing   stations    for    their  wartiir 
work    in    disseminating  goverr 
mental    orders    and  information 
WABC  WEAF  WJZ  WOR  WMC. 
WNYC    WNEW    WQXR    WH|  seei 
WINS     WHOM     WOV  WBNI01 
WBYN  WLIB. 

Certificates  were  also  awarde!  \m 
the  following  individuals:  Artht 
Hull  Hayes,  general  manage 
WABC;  Thomas  Velotta,  direct< 
of  special  events,  ABC;  Mr.  Dri 
coll ;  Leon  Goldstein,  vice  presidei 
in  charge  of  special  events,  WMCA  ^ 
Jo  Ranson,  director  of  public  relf 
tions,  WNEW;  De  Lancey  ProvosJPR 
general  manager,  WEAF;  Euger 
Thomas,  sales  manager,  WOfi 
Mr.  Novik;  Sylvia  Davies,  assi 
tant  to  the  director,  WNYC 
Arthur  Sinsheimer,  radio  directo 
Peck  Advertising  Agency,  wh 
served  as  liaison  between  th,  k\i 
agencies  and  the  stations 

The  Mayor  praised  cooperatio 
of  the  radio  with  the  nation's  d 
fense  effort  and  contrasted  it  wit 
the  attitude  of  the  newspapers. 


Rejoin  KPO 

DON  STALEY,  with  Navy  discharg 
has  rejoined  KPO  San  Francisco  a 
count  executive.  Leonard  Gross,  wit 
release  from  Army,  has  rejoined  sts 
tion's  public  service  department.  Hi 
Wolf,  returning  from  service,  rejoir 
KPO  as  announcer. 


0  CHIEF  ENGINEER  capable  of  taking  complete  charge  engi- 
neering department  5  kw  midwestern  network  affiliate.  Must  be 
thoroughly  experienced  in  all  phases  of  operation  maintenance  and 
new  construction  with  proven  record  as  chief  or  assistant  of  5  kw 
or  larger  station. 

Ability  to  handle  men  and  get  along  with  others  necessary.  Perma- 
nent position  with  unusual  future  if  you  qualify.  Please  give  full 
particulars  about  yourself  including  education,  previous  experience, 
salary  expected  and  when  available.  Enclose  snapshot.  All  replies 
confidential. 

BOX  644,  BROADCASTING 


Page  66 


December  31,  1945 


ROADCASTING    •  Telecastin 


HI 


Congress  on  the  Air? 


Reprinted  from  the  Washington  Post 
Issue  of  Dec.  25 
THE  QUESTION  of  congressional  broadcasts 
las  come  up  again  with  reports  that  the  Joint 
Committee  on  the  Organization  of  Congress 
'nay  recommend  a  weekly  radio  program  en- 
;itled  "Congress  in  Action."  Proceedings  of  the 
Senate,  under  this  plan,  would  be  broadcast 
,jvery  Wednesday  night  and  those  of  the  House 
pvery  Thursday  night.  We  should  like  very 
tnuch  to  see  a  program  of  this  sort  succeed, 
for  we  think  that  the  people  ought  to  know 
more  about  what  their  representatives  in  Con- 
gress are  doing.  But  we  do  not  see  much  hope 
of  achieving  that  objective,  or  of  benefiting 
either  Congress  or  the  public,  through  the  pro- 
posed weekly  broadcasts. 

Chief  among  the  dangers  that  special  night 
sessions  for  broadcasting  would  encounter  is 
that  of  special  staging.  Congress  would  be 
under  great  temptation  to  put  on  a  show. 
Oratory  would  doubtless  be  encouraged  in 
preference  to  simple  business-like  debate.  We 
do  not  see  how  either  house  could  perform 
naturally  under  these  circumstances,  and  we 
do  not  believe  that  the  public  is  interested  in 
seeing  Congress  put  on  special  performances 
for  the  sake  of  making  a  good  impression. 

Presumably  an  effort  would  be  made  to 
broadcast  those  debates  in  which  the  public 
would  be  especially  interested.  But  that  would 


necessitate  holding  up  some  important  bills 
for  the  weekly  radio  debates.  And  how  would 
the  bills  to  be  discussed  over  the  air  be  se- 
lected? Who  would  be  permitted  to  speak  while 
the  Senate  or  the  House  proceedings  were  on 
the  air?  Certainly  the  Senate  would  have  to 
give  up  its  rule  of  unlimited  debate  on  these 

A  WEEKLY  broadcast  of  Congress  on  either 
Wednesday  or  Thursday  night  will  be  recom- 
mended shortly  after  Congress  convenes  Jan. 
14  by  the  Joint  Committee  on  Reorganiza- 
tion, according  to  published  reports  in  Wash- 
ington. Sen.  Robert  M.  LaFollette  Jr.,  (P- 
Wis.),  chairman,  and  Rep.  A.  S.  (Mike)  Mon- 
roney  (D-Okla.),  vice  chairman,  have  been 
readying  their  report  for  full  committee  con- 
sideration early  in  the  second  session.  Here- 
with is  an  editorial  from  the  Washington  Post, 
operator  of  WINX  and  W3XO,  FM  experi- 
mental station,  on  the  proposed  Congressional 
special  broadcasts. 

occasions.  Otherwise  one  of  its  few  demagogues 
would  be  likely  to  get  the  floor  and  hold  it  dur- 
ing the  entire  time  of  the  broadcast. 

Consideration  of  this  proposal,  it  seems  to 
us,  must  start  with  the  fact  that  much  of  the 
work  of  Congress  is  unglamorous  routine. 
Many  of  the  issues  it  debates  on  the  floor  are 
technical  and  dull  from  the  viewpoint  of  the 
average  radio  listener.  In  broadcasting  the  pro- 


•      •      An  Editorial 

ceedings  of  an  ordinary  session,  therefore,  the 
problem  would  be  to  acquire  and  maintain  an 
audience.  We  suspect  that  a  debate  on  appro- 
priations for  the  ICC  or  renewal  of  the  war- 
powers  acts  would  be  quickly  turned  off  for  the 
sentiment-dripping  serials  and  fantastic  dra- 
mas to  which  radio  is  so  largely  devoted  in  the 
daylight  hours.  Undoubtedly  this  is  why  the 
reformers  suggest  special  night  sessions  of 
Congress  that  could  be  broadcast.  But  the  spe- 
c;al  sessions  would  run  into  so  many  difficulties 
and  create  such  a  scramble  among  96  members 
of  the  Senate  and  435  members  of  the  House 
for  the  privilege  of  getting  on  the  air  that  the 
result  might  be  to  discredit  Congress  instead 
of  boosting  its  stock  in  the  eyes  of  the  people. 

It  might  be  feasible  to  broadcast  occasional 
sessions  of  either  house  in  which  there  is  great 
public  interest,  such  as  the  Senate  debate  on 
the  United  Nations  Charter.  In  that  case  the 
appearance  of  putting  on  a  special  show  would 
be  minimized  and  speaking  time  might  reason- 
ably be  allocated  by  the  committee  in  charge 
of  the  bill.  Such  undertakings  would  be  wholly 
different  from  weekly  broadcasts.  We  are  in- 
clined to  think  that  if  weekly  congressional 
broadcasts  are  to  be  undertaken,  the  time 
could  be  most  usefully  devoted  to  specially  ar- 
ranged radio  debates  on  issues  before  Congress 
or  to  weekly  reports  on  the  doings  of  the  legis- 
lative branch  by  one  or  more  of  its  members. 


Priorities  Section  Set  Up 
I  In  RFC  Regional  Offices 

[ PRIORITIES  sections  have  been 
[set  up  in  the  31  regional  offices  of 
\the  Reconstruction  Finance  Corp. 
|  to  expedite  sale  of  surplus  elec- 
tronics equipment  to  priority  claim- 
ants and  veterans.  Applications 
from  all  governmental  agencies, 
veterans  and  nonprofit  institutions 
are  sent  to  RFC  in  Washington 
where  effort  is  made  to  locate  de- 
sired products. 

This  office  freezes  the  goods  and 
sets  prices  no  higher  than  those 
offered  at  any  trade  level  at  time 
of  disposal.  If  applicant  accepts 
I  terms,  regional  office  orders  the 
goods  shipped  to  him  directly  with- 
out agent  commission.  Veterans 
must  be  certified  by  Smaller  War 
Plants  Corp.  before  applying  to 
RFC. 


Wakefield  Sees  Expansion  of  Spectrum 
Opening  Neiv  Vistas  in  Communications 


Hendon  Named 

CLAUDE  J.  HENDON,  with  Gen- 
eral Electric  Co.  since  1927,  has 
been  appointed  a  commercial  vice 
president,  succeeding  E.  H.  Ginn, 
retired.  Mr.  Hendon  becomes  mem- 
ber of  president's  staff,  reporting 
to  E.  0.  Shreve,  vice  president.  Mr. 
Ginn  continues  as  advisor  until 
July.  A.  L.  Jones,  commercial  vice 
president  heading  Rocky  Mountain 
district,  also  retires  following  41 
years'  service.  His  duties  will  be 
divided  among  W.  B.  Clayton,  Den- 
ver area;  R.  M.  Alvord,  Salt  Lake 
City  area,  and  A.  S.  Moody,  Butte,. 
Mont.,  area.  All  are  commercial 
vice  presidents. 


RECENT  discoveries  involving  the 
use  of  the  higher  regions  of  the 
radio  spectrum  will  profoundly 
alter  our  national  life  and  may 
"make  of  us  one  people  of  one 
world,"  FCC  Commissioner  Ray  C. 
Wakefield  predicted  last  Friday  be- 
fore a  regional  meeting  of  the  Am- 
erican Institute  of  Electrical  En- 
gineers in  San  Francisco. 

The  tremendous  developments  in 
communication  techniques,  stimu- 
lated by  wartime  research,  he  said, 
will  have  at  least  as  much  effect  on 
our  daily  lives  as  the  previous  de- 
velopments of  the  telephone  and 
telegraph. 

Microwave  Experiments 

Expansion  of  the  usable  radio 
spectrum  from  30,000  kc  to  30,- 
000,000  kc,  Mr.  Wakefield  declared, 
makes  possible  enormous  increases 
in  radio  services  generally.  As  an 
example  of  the  new  services  which 
can  be  established  through  the 
ultra-high  frequency  microwaves, 
he  pointed  to  the  "beamed  radio 
relay"  for  which  five  companies 
have  already  received  experimental 
authorizations. 

This  development,  he  explained, 
involves  erection  of  low-powered 
radio  stations  at  intervals  of  20  or 
30  miles  between  large  cities  and 
employing  a  new  type  of  highly 
directional  antennas  which  can 
beam  "a  bundle  of  radio  circuits 
from  point  to  point  without  wast- 
ing the  power  of  the  transmitter  in 


directions  other  than  the  direction 
toward  which  the  circuits  are 
beamed."  The  signals  are  picked 
up,  amplified  and  beamed  on  from 
one  station  to  another  and  in  this 
way,  he  said,  a  large  number  of 
telephone,  telegraph,  teletype,  fac- 
simile and  television  circuits  can 
be  handled  simultaneously. 

Commissioner  Wakefield  de- 
scribed "stratovision"  as  a  "some- 
what more  speculative  communica- 
tion development"  than  the  radio 
relay  beam,  multiplex  transmis- 
sion, or  pulse  time  modulation. 
Whether  airplanes  flying  in  circles 
in  the  stratosphere  will  provide 
coast-to-coast  relay  transmission, 
he  said,  depends  on  relative  eco- 
nomic considerations  as  compared 
with  the  relay  beam  and  coaxial 
cable. 

"One  of  the  most  interesting 
features  of  this  stratovision  opera- 
tion," he  observed,  "is  that  the 
same  planes  which  are  used  as  re- 
lays can  also  be  used  to  broadcast 
to  the  areas  beneath  them.  One  of 
the  problems  of  FM  and  television 
with  their  relatively  short  dis- 
tances of  transmission  has  been 
how  to  reach  the  rural  listeners  in 
the  wide  open  spaces.  This  broad- 
casting from  airplanes  may  be  an 
answer  to  that  problem." 


Spadea  to  Manage  CBS 
Detroit    Network  Sales 

JOSEPH  R.  SPADEA,  who  joined 
CBS  last  February  as  account 
representative  in  Detroit,  follow- 
ing 26  months  with  the  Army  Air 
Forces,  on  Jan.  1  becomes  man- 
ager of  the  Detroit  office  of  the 
CBS  network  sales  department. 
Previously,  Mr.  Spadea  had  spent 
nearly  a  decade  in  Detroit  as 
manager  in  that  city  for  Scott, 
Howe,  Bowen  and  the  Edward 
Petry  Co.,  station  representative 
firms. 

Richard  E.  Elpers,  recently  dis- 
charged as  major  in  the  Trans- 
portation Corps  and  previously 
with  CBS  in  Chicago  for  12  years, 
will  join  Mr.  Spadea's  staff  in 
Detroit  after  the  first  of  the  year. 


GORDON  M.  COLWILL,  former  mana- 
ger of  the  supply  department  in  the 
Detroit  section  of  Graybar  Electric  Co.. 
New  York,  has  been  appointed  supply 
sales  manager  of  the  firm.  He  transfers 
to  New  York  headquarters. 


Gladys  Hall  to  NAB 

GLADYS  L.  HALL,  secretary  to 
Capt.  Harry  S.  Butcher,  former 
CBS  Washington  vice  president,  on 
Jan.  2  joins  the  NAB  headquarters 
staff  as  secretary  to  A.  D.  Willard 
Jr.,  executive  vice  president.  She 
was  secretary  to  Mr.  Butcher  from 
1932  until  he  entered  the  Navy  in 
June  1942  as  naval  aide  to  Gen.  Ike 
Eisenhower,  remaining  at  the  CBS 
Washington  office  during  the  war 
as  secretary  to  Earl  Gammons, 
who  assumed  Capt.  Butcher's 
duties.  Since  return  of  Capt. 
Butcher  she  has  been  assisting  him 
in  preparation  of  his  book  My  Three 
Years  With  Eisenhower,  now  ap- 
pearing in  serial  form  in  the  Sat- 
urday Evening  Post. 


BROADCASTING    •  Telecasting 


December  31,  1945    •    Page  67 


'Girl  Marries'  First 
In  Hooper  Daytime 

WITH  a  rating  of  8.6,  When  a 
Girl  Marries  led  the  list  of  week- 
day programs  in  December,  accord- 
ing to  the  December  daytime  net- 
work report  of  C.  E.  Hooper  Inc. 

In  second  place  was  Portia  Faces 
Life,  with  8.5;  Ma  Perkins  (CBS) 
was  third  with  7.9. 

Average  daytime  sets  in  use  were 
17.8,  or  1.4  more  than  November 
report,  2.4  more  than  last  year. 

Average  rating  was  4.8,  com- 
pared with  4.4  for  November  and 
4.7  for  December,  1944.  Average 
daytime  available  audience  was 
73.4  in  the  current  Hooper  report, 
an  increase  of  1  over  the  last  re- 
port and  2.1  more  than  a  year  ago. 

Highest  sponsor  identification 
index  went  to  Aunt  Jenny  with 
75.5.  Grand  Central  Station  had 
the  highest  number  of  women  lis- 
teners per  listening  set:  1.45. 
County  Fair  had  the  most  men 
listeners  per  listening  set:  .79. 
Terry  and  the  Pirates  had  the 
most  children  listeners  per  listen- 
ing set:  1.26. 

Others  in  the  top  ten  weekday 
programs  were  in  order:  Break- 
fast in  Hollywood  (Kellogg)  7.8; 
Romance  of  Helen  Trent  (MWTF) 
7.8;  Pepper  Young's  Family  7.7; 
Young  Widder  Brown  7.7;  Break- 
fast in  Hollywood  (P  &  G)  7.7; 
Our  Gal,  Sunday  7.7;  Stella  Dallas 
7.3,  and  Big  Sister  7.3. 


San  Diego  County  is 
important  on  any 
marketing  map  .  .  . 
and  KFMB  is  impor- 
tant in  covering  this 
concentrated  market 
from  "within." 
373,000  persons  live 
within  15  miles  of 
out  antenna. 


NEW  YORKERS  ARE  LISTENING  MORE 

Pulse  Survey  Shows  1.3  Seasonal  Upswing 
 For  Average  Quarter-Hour  Sets-in-Use  


SURVEY  of  radio  listening  in 
New  York  by  The  Pulse  Inc.,  per- 
sonal interview  radio  statisticians, 
showed  an  increase  in  average 
quarter-hour  sets-in-use  in  Decem- 
ber. The  increase,  described  as  a 
seasonal  upswing,  was  1.3  over 
November.  In  the  week  studied, 
the  December  rating  was  24.8, 
compared  with  23.5  for  November 
and  23.2  for  December  1944. 

Pulse  also  reported  a  special  sur- 
vey of  foreign  language  listening 
in  New  York.  An  analysis  of  the 
flow  of  audience  to  foreign  lan- 
guage listening  from  9  a.m.  to  6 
p.m.  was  made  for  the  quarter- 
hour  preceding  tune-in  to  the  for- 
eign language  programs  and  for 
the  quarter-hour  following  the  pro- 
grams. 

Results 

Survey  showed  that  in  the  quar- 
ter-hour before  the  foreign  lan- 
guage programs,  42%  did  not  lis- 
ten, 52%  listened  to  the  same  for,- 
eign  language  on  another  station 
or  to  another  foreign  language,  and 
6%  listened  to  English  language 
programs.  In  the  quarter-hour  fol- 
lowing foreign  language  listening 
78%  did  not  listen,  16%  listened 
to  the  same  foreign  language  on 
another  station  or  to  another  for- 
eign language,  and  6%  listened  to 
English  language  programs. 

Pulse  reported  that  much  Eng- 
lish language  listening  in  foreign 
language  homes  is  to  children's 
strip  shows  in  the  late  afternoon 
and  to  record  programs  as  well  as 
to  the  usual  daytime  serial.  Pulse 
concluded  that  much  of  the  English 
listening  is  done  by  members  of  the 
foreign  language  household  other 
than  the  housewife. 

Highest  quarter-hour  listener- 
ship  of  top  shows  in  New  York 
was  also  reported  by  Pulse.  Eve- 
ning show  ratings  were:  Jack 
Benny,  26.3;  Charlie  McCarthy, 
21.7;  Lux  Radio  Theatre,  21.7; 
Fred  Allen,  20.7;'  Aldrich  Family, 
20.7;  Eddie  Cantor,  20;  Bob  Hope, 
19.3;  Your  Hit  Parade,  19;  Fibber 
McGee,  17.7;  and  Durante-Moore, 
17. 

Daytime  quarter-hour  ratings 
were:  Kate  Smith  Speaks,  7.3;  Big 
Sister,  7.3;  Life  Can  Be  Beautiful, 
7.3 ;  Helen  Trent,  7.1 ;  Ma  Perkins, 
6.8;  Our  Gal  Sunday,  6.8;  When  a 
Girl  Marries,  6.3;  Aunt  Jenny's 
Stories,  6.1;  Portia  Faces  Life, 
6.1,  and  News  by  Clark  (WABC), 
6.1. 

Quarter-Hour  Ratings 

Saturday  and  Sunday  daytime 
ratings  were:  Army  vs.  Navy  foot- 
ball game,  15.7;  Notre  Dame  vs. 
Great  Lakes  football  game,  8; 
Children's  Hour,  8;  Nick  Carter, 
8;  New  York  Philharmonic,  7.3; 
The  Electric  Hour,  7;  Family 
Hour,  7 ;  The  Shadow,  7 ;  One  Man's 
Family,    6.3,    and    Make  Believe 


Ballroom,  6.3. 

In  Philadelphia  Pulse  analyzed 
quarter-hour  sets-in-use  for  the 
November-December  period  this 
year  as  22.9  compared  with  Sep- 
tember-October 20.4  and  Novem- 
ber-December 1944,  20.2. 

Top  evening  shows,  by  quarter- 
hour  rating,  in  Philadelphia  were: 
Lux  Radio  Theatre,  27.8;  Fibber 
McGee,  26.5;  Charlie  McCarthy, 
24.3;  Jack  Benny,  24;  Bob  Hope, 
22.5;  Fred  Allen,  20.8;  Your  Hit 
Parade,  19.5;  Aldrich  Family,  19.5; 
Joan  Davis,  18.3;  Burns  &  Allen, 
17.5. 

Daytime  shows  in  Philadelphia 
were  rated  as  follows:  Kate  Smith 
Speaks,  12;  Life  Can  Be  Beautiful, 
11.7;  Helen  Trent,  11.5;  Ma  Per- 
kins, 11.3;  Our  Gal  Sunday,  11.2; 
Breakfast  Club,  10.9 ;  Aunt  Jenny's 
Stories,  7.8;  Second  Husband,  7.8, 
and  Two  on  a  Clue,  7.7. 

Daytime  shows  Saturday  and 
Sunday  were  rated:  Football  KYW 
Saturday,  19.8;  Children's  Hour, 
14.8 ;  The  Electric  Hour,  13 ;  Billie 
Burke,  10.5;  football  WIBG  Sun- 
day, 10;  Family  Hour,  8.5;  foot- 
ball WCAU  Saturday,  8;  Let's 
Pretend,  7.5;  The  Shadow,  7.5; 
Nick  Carter,  7.5;  Westinghouse 
Program,  7.5,  and  New  York  Phil- 
harmonic, 7.5. 


WORKERS  GET  CUT 
IN  AGENCY  PROFITS 

EMPLOYE  PARTICIPATION  in 
profits  of  Lennen  &  Mitchell,  New 
York,  is  provided  in  a  plan  an- 
nounced last  week  by  President 
Philip  W.  Lennen. 

The  plan  provides  for  issuance 
of  two  classes  of  stock :  The  A  com- 
mon stock,  profit  participating,  is 
being  sold  at  a  nominal  price  to  of- 
ficers and  key  employes  of  the  ad- 
vertising agency  on  a  pro  rata 
basis,  while  the  B  stock,  carrying 
voting  rights,  will  be  held  by  the 
four  major  stockholders,  Mr.  Len- 
nen, Robert  W.  Orr,  Ray  Vir  Den, 
and  Mann  Holiner.  The  firm's  net 
profits,  after  paying  a  dividend  on 
the  capital  stock,  will  redound  to 
the  benefit  of  the  Class  A  stock- 
holders. 

Employes  who  later  leave  the 
firm  must  sell  back  their  shares  at 
the  then-current  value  and  the  re- 
maining stockholders  may  then  buy 
these  shares  on  a  pro  rata  basis. 
A  block  of  the  shares  will  be  held 
in.  the  agency  treasury  for  future 
sale  to  rising  members  and  as  an 
additional  attraction  for  prospects 
of  exceptional  ability  who  may  be 
added  to  the  staff. 

With  four  major  executives  hold- 
ing the  voting  stock,  the  perpetuity 
of  management  is  assured,  regard- 
less of  retirement  of  anyone  of  the 
key  administrators.  The  four  execu- 
tives have  been  principals  in  the 
firm  for  many  years. 


Women  No.  1  Fan1 
Of  Radio  Columi 

'Minneapolis  Tribune'  Repor 
On   Readership  Survey 

V/ OMEN  over  21  are  the  most  av 
readers  of  a  newspaper's  radio  cc  01 
umn,  according  to  a  readership 
vey   of  the   Minneapolis  Sundc 
Tribune,  conducted  under  the 
rection  of   the   U.   of  Minnesol 
journalism  department. 

The   survey,  with  interviewe 
representing  cross-sections 
adults  over  21  and  minors  betwe^T' 
12  and  21,  showed  that  readers!^ 
of  the  radio  column,  approximate: 
three  columns  by  10  inches,  e: 
ceeded  that  of  any  other  news  <j 
picture  on  the  same  page.  Of  tho 
questioned  36%  of  the  women, 
of  the  girls,  22%  of  the  boys  ar 
16%  of  the  men  said  they  read  tl 
column. 

In  other  surveys,  the  Minnesot 
Poll,  sponsored  by  the  Tribune  an 
Minneapolis    Star-Journal,    four  li 
that  news  takes  first  place  and  mi 
sic  second  in  the  preference 
Minnesotans ;  that  Radio  Theatre  §p 
the  favorite  program;  and  that  49'  m< 
of  those  questioned  said  they  prefe1  c  s 
programs  without  advertising  an)  adit 
30%  prefer  them  with  ads,  whi 
19%  said  it  made  no  difference  an§oint 
2%  "didn't  know." 

In  order  of  preference,  types 
programs  were  listed  as  followslouii 
News  40%;  music  35%;  dram  J: 
19%;  comedy  16%;  quizzes  14% 
church  8%;  educational  6%;  othejidit 
types  2%  (some  indicated  more  thaj  he 
one).  Music  was  definite  preferend  StJi 
of  those  in  the  21-29  age  brack«  or 
(64%).  Popularity  of  church  pre  ian 
grams  increased  from  1%  in  thjhai: 
21-29  age  group  to  12%  in 
groups  over  50  years. 

Those  questioned  in  the  Min 
nesota  Polls  representing 
cross-section  of  Minnesota  adultsjuj 
ranked  favorite  programs  in  thiT 
order:  Radio  Theatre;  Cedri 
Adams;  Fibber  McGee;  Bob  Hope 
Take  It  or  Leave  It;  Kate  Smith 
Information  Please;  Hit  Parade 
Charlie  McCarthy;  Jack  Benny 
Town  Meeting  of  the  Air. 

In  the  poll  on  radio  advertising 
women  were  51%  for  shows  with 


FOR  LOS  ANGELES 

NOW 

KXLA 

SAME  STATION 
SAME  SPOT  ON  YOUR  DIAL 
SAME  TOPNOTCH  PROGRAMS 

BUT 

NEW  CALL  LETTERS 

KXLA 


Page  68    •    December  31,  1945 


BROADCASTING    •  Telecastin 


Sal 


ut  ads,  26%  fox-  programs  with 
jiipds;  men  were  47%  for  programs 
•ithout,  34%  for  programs  with, 
lixty-one  percent  of  those  in  towns 
^ere  for  programs  without,  twenty- 
our  percent  for  programs  with, 
'arm  vote  was  evenly  split.  Those 
n   the  youngest  age  group  (21- 
9)    indicated   highest  preference 
or  no  advertising   (59%),  while 
HJi&ose  in  the  oldest  age  group  (over 
jT'O)  were  second  with  57%. 
If   In  a  Christmas  poll,  questioners 
f  ound  that  76%  thought  children 
|l  hould  be  taught  to  believe  in  Santa 
nilaus;  19%  thought  they  should 
]  iot,    and    5%    were  undecided. 
iijLmong  graduates  of  grade  schools, 
Jl%   thought  children   should  be 
j  aught  there  is  a  Santa  Claus  and 
J:3%    were   opposed;    high  school 
1  .raduates,    77%    for    and  17% 
J,  .gainst;    college   graduates,  80% 
jfor,  17%  against.  The  rest  in  each 
4jvroup  were  undecided.  Eighty-seven 
percent  said  as  children  they  be- 


RADIO  IS  THANKED 
mt  CANCER  CENTER 

ij  MEMORIAL  CANCER  CENTER 
Wpund,  New  York,  has  made  a  pub- 
lic statement  of  gratitude  to  the 
M'adio  industry  for  support  given 
mm  radio  to  the  fund.  Statement 
lit  minted  out  that  nation-wide  sup- 
!  tort  by  radio  had  been  given  to  the 

i  :'und  ranging  from  30-second  an- 
il;-louncements  to  half -hour  pro- 
grams. 

|  Mrs.  Dorothy  Lewis,  NAB  co- 
it  )rdinator  of  listener  activity,  heads 

ii  ;he  radio  committee  of  the  fund, 
:  with  Helen  S.  Sioussat  chairman 
lUpr  CBS,  Margaret  Cuthbert  chair- 
man for  NBC,  and  Elsie  Dick 
jrjhairman  for  Mutual. 

6  Among  those  who  have  partici- 
pated in  radio  broadcasts  for  the 
;  fund  are  Mayor  F.  H.  LaGuardia, 
|i|nd  Commentators  Elsa  Maxwell, 

jlka  Chase,  Alma  Kitchell,  Ade- 
i  taide  Hawley,  Margaret  Arlen  and 
FiPharlotte  Adams.  Revere  Copper  & 
Mirass,  New  York,  devoted  a  half- 
^ilour  program  to  the  campaign  and 

donated  $5,000  at  the  close  of  the 

broadcast. 


Murdock  Is  Named  WOL 
"Sales  Program  Manager 

WILLIAM  D.  MURDOCK  joins 
I W OL  Washington  as  sales  pro- 
.  rram  manager  Feb.  4  after  13 
,  rears  as  sales  manager  of  WTOP 
I  Washington.  According  to  WOL, 
I  ;he  newly  created  post  has  grown 
;  >ut  of  the  station's  "heavier  ac- 
I'  sent  on  programming." 

Maurice  B.  Mitchell,  WTOP  sales 
|  nomotion  and  publicity  manager, 
I  )ecomes  sales  manager  of  the  CBS 
*  Washington  outlet  Jan.  1  [Broad- 
casting,   Dec.   24].   Mr.  Mitchell 
I  oined  the  station  after  his  release 
\  rom  the  Signal  Corps  early  this 
ear.  Prior  to  Army  service,  he  was 
newspaper  work,  with  the  Gan- 
ett  newspapers,  and  on  the  ad  ver- 
sing staffs  of  the  Rochester  Demo- 
at  &  Chronicle  and  the  New  York 
imes. 


NOW  a  movie  actor,  Clete  Lee  (r), 
former  announcer  of  KIDO  Boise, 
Ida.,  is  shown  with  KIDO  An- 
nouncer Art  LeTourneau  during  a 
visit  to  the  station.  Mr.  Lee,  who 
left  KIDO  to  enter  military  serv- 
ice, was  discharged  in  Hollywood 
and  signed  by  International  Pic- 
tures. Under  the  name  of  Byron 
Keith,  he  is  given  third  billing  in 
"The  Stranger." 


'XMAS  GIFT' 

Petrillo  Outlines  Reasons 
 For  Latest  Demands  


PAUSING  in  Chicago  to  drink  a 
glass  of  beer  with  blind  musicians 
attending  the  ninth  annual  party 
of  AFM  Local  10  and  Local  208, 
AFM  President  James  Caesar  Pe- 
trillo gave  his  reasons  for  giving 
the  radio  industry  its  most  unusual 
Christmas  greeting. 

"We're  just  protecting  American 
interests  from  foreign  competi- 
tion," he  declared.  "Look  at  the 
tariff  laws.  Manufacturers  are  al- 
ways lobbying  in  Congress  to  keep 
cheap  material  out  of  the  country. 
Why  the  hell  should  musicians  be 
suckers?" 

Mr.  Petrillo  went  on  to  explain 
why  radio  must  render  unto  Caesar 
the  things  Caesar  feels  are  Cae- 
sar's: "There  was  a  time  when  a 
lot  of  foreign  concert  artists  used 
to  come  to  America,  make  a  lot  of 
dough,  and  then  go  back  to  Europe. 
They  laughed  at  the  union.  But, 
brother,  they're  all  in  now." 

"I'll  tell  you  where  a  lot  of  the 
bangs  I  get  come  from — there  are 
900  radio  stations,  300  owned  by 
the  press,"  he  asserted.  "Every 
time  I  make  a  move  against  radio, 
the  press  goes  after  me.  You  won't 
hear  musicians  saying  anything." 

Of  the  union's  future,  he  said, 
"It  looks  good.  The  fact  they  go 
out  on  strike  in  the  recording  mat- 
ter for  27  months  without  anyone 
drawing  a  string  across  a  violin 
shows  it's  a  strong  organization. 
That  cost  some  of  the  big  band 
leaders  $100,000  and  they  did  not 
squawk." 


Franklin  S.  Owen 

FRANKLIN  S.  OWEN,  48,  vice 
president  of  Kenyon  &  Eckhardt, 
New  York,  died  suddenly  at  his 
home  in  Short  Hills,  N.  J.,  on  Dec. 
25.  Mr.  Owen  joined  Kenyon  & 
Eckhardt  in  1939.  He  had  been 
in  advertising  for  26  years,  since 
his  graduation  from  Harvard  U. 
in  1919.  He  was  formerly  vice 
president  of  Williams  &  Cunning- 
ham Agency,  Chicago. 


Free  American  Radio  Can  Offer  More 
Toward  Future  World  Unity,  Says  Paley 

we  have  opportunities  to  foster 
unity,  tolerance  and  understanding 
— nationally  and  internationally. 
We  have  opportunities  to  keep  the 
best  informed  and  entertained  audi- 
ence in  the  world  even  better  in- 
formed and  entertained.  We  have 
opportunities  to  make  strides  and 
show  advances  in  these  fields  be- 
cause of  the  very  strength  of  our 
system  of  broadcasting.  It  will  be 
strong  as  long  as  it  is  free. 


Mr.  Paley 


By  WILLIAM  S.  PALEY 
President,  CBS 
EVERYONE  who  saw  at  first  hand 
how  radio  was  used  in  Europe  dur- 
ing the  war  must  necessarily  have 
it  influence  his  thinking  about  the 
future  of  radio  in 
this  country. 
What  most  of  us 
think  of  as  pri- 
marily a  medium 
o  f  entertainment 
and  enlighten- 
ment I  saw  used, 
by   our  enemies, 
as   a  very  effec- 
tive instrument 
of  evil. 

Our  use  of  the 
same  instrument  was  also  very  ef- 
fective. But,  since  we  were  fight- 
ing to  restore  civilization  in  large 
areas  of  the  world  and  to  reinstate 
freedom  among  millions  of  enslaved 
people,  we  believed  we  used  it  as 
an  instrument  for  good.  The  fact 
is  that  we,  and  the  enemy,  had  a 
powerful  weapon  in  our  hands — 
the  dangerous  weapon  of  controlled 
radio. 

The  subtle,  devious,  persistent 
techniques  of  controlled  radio,  by 
which  masses  of  people  can  be  led 
to  do  and  believe  what  a  few  other 
people  want  them  to  do  and  believe, 
have  never  been  used  in  this  coun- 
try. For  that  reason  alone,  it  is 
difficult  for  American  listeners — 
and  broadcasters — to  conceive  that 
they  might  ever  be  used  on  our  sta- 
tions. 

Free  Competition 

Our  system  of  broadcasting  car- 
ries with  it  automatic  safeguards 
against  any  broadcaster  who  would 
direct  his  operations  for  selfish 
ends  or  in  an  unfair  and  autocratic 
manner.  There  is  the  free  com- 
petition among  stations  and  net- 
works constantly  striving  for  the 
ear  of  the  listener  and  there  is  the 
right  of  the  listener  to  register  his 
likes  and  dislikes  by  "tuning  in"  or 
"tuning  out."  Then  again  there  is 
the  great  good  sense  of  the  Amer- 
ican people  who  realize  that  any 
form  of  controlled  information  is  a 
firm  but  definite  step  away  from 
our  democratic  form  of  life.  But 
these  safeguards  are  not  enough  if 
the  broadcasting  industry  is  to  be- 
come complacent  or  neglect  the 
high  degree  of  responsibility  it 
must  bear  constantly. 

In  my  opinion,  the  American 
system  of  broadcasting  has  a  cred- 
itable and  commendable  record  of 
public  service.  Many  glowing  pages 
were  added  to  the  record  during  the 
war.  It  took  the  war,  however,  to 
reveal  how  big  radio  really  is;  how 
important  its  role  can  be  in  the 
years  that  are  just  ahead.  If  we 
are  to  admit  the  value  of  our  past, 
we  cannot  deny  the  increased  re- 
sponsibility of  our  future. 

I  believe  that  American  radio  has 
more  to  offer  than  it  has  yet  con- 
tributed, not  only  to  our  own  people, 
but  to  the  people  of  the  world.  More 
than  any  other  group  or  industry, 


ROADCASTING    •  Telecasting 


Seattle  Stations 
Sub  for  Newspapers 

Radio  Only  News,  Advertising 
Medium  During  Strike 

SEATTLE  stations  have  come  to 
the  fore  in  public  service  during 
current  newspaper  printers  strike, 
now  extending  into  its  seventh 
week. 

Stations  have  been  deluged  with 
demand  for  spot  time  with  theatres 
as  well  as  department  stores,  spe- 
cialty shops  and  other  retailers 
buying  as  many  announcements 
daily  as  available  on  KEVR  KIRO 
KJR  KOL  KOMO  KRSC  KXA. 

Retail  stores,  already  heavy  time 
buyers,  have  expanded  use  of  local 
radio  50%  since  Seattle  has  been 
without  daily  newspapers.  Stations 
cooperated  by  moving  local  features 
to  make  room  for  retail  stores  and 
theatres.  Word  went  out  that  re- 
gardless of  sold  out  conditions  sta- 
tion time  would  be  made  available 
in  event  serious  need  for  extra  ad- 
vertising developed. 

KOMO  is  carrying  special  classi- 
fied advertising  program  covering 
real  estate,  lost  and  found,  house- 
hold articles  for  sale  and  exchange. 
KOL  has  a  daily  obituary  column. 
KJR  sends  cards  with  news  of  the 
day  to  major  department  stores. 
Ship  movements  of  interest  to  serv- 
icemen's families  has  been  started 
on  KXA  KIRO.  Latter  station  has 
also  augmented  its  classified  Swap 
and  Shop  program. 

KIRO  points  up  all  its  newscasts 
by  calling  attention  to  them 
throughout  the  day.  In  some  in- 
stances five  newscasts  have  been 
lenghtened  to  quarter  hour.  KEVR 
emphasizes  local  news  on  the  hour 
every  hour.  Stations  are  working 
in  close  cooperation  to  publicize  all 
community  and  civic  events. 

As  example,  broadcasters  went 
all  out  to  publicize  Victory  Loan 
appearance  of  NBC  Truth  or  Con- 
sequences, Gen.  Wainwright's  ap- 
pearance, Victory  Loan  queen  con- 
test, Lucky  Bond  nights.  They  also 
banded  together  in  appeal  to  citi- 
zens to  invite  stranded  servicemen 
into  private  homes  over  Christmas 
and  New  Year  holidays.  Expanding 
newsroom  staffs,  stations  have 
taken  over  regular  news  channels 
covering  police,  hospitals,  coroner's 
office,  union  meetings  and  in  addi- 
tion as  a  public  service,  are  giving 
both  sides  of  printers  strike  with 
progress  of  settlement. 

December  31,  1945     •    Page  69 


At  Deadline ... 


NAB  ASKS  THREE  YEAR 
LICENSES  FOR  FM  STATIONS 

NAB  FM  Executive  Committee,  meeting  Fri- 
day at  Palmer  House,  Chicago,  decided  to  file 
petition  with  FCC  seeking  revision  of  existing 
FM  license  applications  from  one  to  three 
years  and  to  request  set  makers  to  submit  defi- 
nite figures  on  number  of  receivers  released 
and  areas  in  which  distributed.  Robert  T.  Bart- 
ley,  NAB  FM  Dept.  director,  was  chosen  to 
contact  set  makers. 

Mr.  Bartley  said  he  hoped  manufacturers 
would  submit  figures  to  NAB  research  depart- 
ment rather  than  private  accounting  firm. 
Committee  approved  FCC  action  on  channel 
numbering  of  FM  frequencies. 

Present  were  Mr.  Bartley;  Walter  J.  Damm, 
WTMJ  Milwaukee,  chairman;  Gordon  Gray, 
WSJS  Winston-Salem;  Paul  W.  Morency, 
WTIC  Hartford;  Les  Johnson,  WHBF  Rock 
Island;  Wayne  Coy,  WINX  Washington;  ab- 
sent, Justin  Miller,  NAB  president,  and  C.  E. 
Arney  Jr.,  secretary-treasurer.  John  Shepard 
3rd,  Yankee  network,  and  Frank  Stanton,  CBS, 
were  absent  because  of  transportation  diffi- 
culties. 

CRNA  NAMES  COMMITTEES 

TWO  committees  were  named  Friday  to  nomi- 
nate candidates  for  office  in  the  new  Chicago 
Radio  News  Assn.  and  to  draw  up  a  statement 
of  aims.  Radio  news  editors  and  special 
events  men  are  members.  Committee  to 
designate  offices  and  nominate  candidates  in- 
cludes Don  Kelley,  WBBM,  chairman;  Jim  Bor- 
mann,  PA;  Con  O'Dea,  WENR.  Committee  to 
draw  up  statement  of  aims  and  eligibility 
includes  Julian  Bentley,  WLS,  chairman; 
Charles  Ahrens,  UP;  Jim  Dale,  WIND;  Everett 
Holies,  WBBM;  Robert  Hurleigh,  WGN.  Elec- 
tion of  officers  scheduled  Jan.  9  at  Merchants 
&  Mfrs.  Club.  William  Ray,  NBC  news  chief, 
is  temporary  president. 

Closed  Circuit 

(Continued  from  page  4) 
expected  at  his  house.  Comdr.  Craven  has  prior 
Washington  commitments  relating  to  FCC  al- 
locations and  hearing  activity. 

NAB  will  announce  this  week  new  chief  coun- 
sel to  succeed  John  Morgan  Davis,  of  Phila- 
delphia, who  resigned  to  resume  law  practice 
in  Philadelphia  [Broadcasting,  Dec.  24].  New 
attorney  expected  to  be  former  law  associate 
and  friend  of  NAB  President  Justin  Miller. 

LITTLE  is  being  said  publicly,  but  contending 
forces  at  clear  channel  hearing  Jan.  14  are 
burning  midnight  oil  preparing  cases  from 
opposite  sides  of  technical  and  economic  radio 
outlook.  Regional  group  has  aligned  some  200 
stations  who  have  contributed  four  times  their 
standard  hourly  rate  with  Paul  D.  P.  Spearman 
as  chief  counsel,  with  Paul  Godley  and  Dr. 
G.  W.  Pickard  as  consulting  engineers.  Clear 
channel  group  has  Louis  G.  Caldwell  as  chief 
counsel  with  Andrew  D.  Ring  as  chief  engi- 
neering witness. 

MAJ.  ARTHUR  W.  SCHARFELD,  now  on  ter- 
minal leave  from  Army  after  nearly  two  years 
abroad  in  American  Military  Government,  re- 
joins his  radio  law  firm  of  Loucks  &  Scharfeld 
within  fortnight.  He  rejected  proposals  from 
Army  that  he  return  to  ETO  or  move  to  Pacific 
with  increased  responsibility. 


WESTERN  ELECTRIC 
COUNTEROFFER  REPORTED 

WESTERN  ELECTRIC  Co.  late  Friday  re- 
portedly attempted  to  avert  scheduled  Jan.  3 
strike  of  19,000  workers  by  offering  new 
counterproposals  to  Western  Electric  Em- 
ployes Association's  demands  for  30%  wage 
increase.  Report,  from  union  sources,  not  con- 
firmed as  Broadcasting  went  to  press. 

Henry  Mayer,  union  attorney,  said  Frank  J. 
Hamil,  WE  personnel  director,  called  a  meet- 
ing with  union  representatives  and  made  an 
offer  "slightly  better"  than  earlier  one — a  15% 
wage  rise.  Mr.  Mayer  said  union  would  reply 
over  weekend  but  he  doubted  offer  would  be 
acceptable. 

COLLEGE  CODE  RATIFIED 

REPRESENTATIVES  of  19  student-operated 
college  radio  stations  met  Saturday  in  New 
York  to  ratify  codes  of  practice  which  will 
regulate  broadcasting  on  Intercollegiate  Broad- 
casting System.  Stations  of  IBS  operate  with 
low  power,  are  heard  only  in  college  buildings. 
Codes  set  standards  of  news  presentation,  busi- 
ness ethics,  engineering  operations  and  broad- 
cast quality. 

FORD'S  SPECIAL  AD 

FULL-PAGE  four-color  Life  magazine  ad 
boosting  special  Christmas  show  on  Ford  Sun- 
day Evening  Hour  (ABC  Dec.  23,  8-9  p.  m.) 
cost  the  motor  maker  about  two-thirds  as  much 
as  show  itself.  Tariff  for  the  Life  ad,  $13,775; 
for  show  (including  talent  and  time),  approxi- 
mately $20,000. 

'ADVENTURE'  RETURNS 

WGN  Chicago's  Human  Adventure,  dropped 
by  Revere  Copper  &  Brass  on  MBS  Nov.  24 
and  replaced  by  Exploring  the  Unknown,  re- 
turns to  MBS  as  sustainer  Jan.  2.  Produced 
under  auspices  of  U.  of  Chicago,  show  will  be 
heard  7-7:30  p.m.  (CST).  First  show  titled 
"Atlantic  Migration",  story  of  immigration 
to  America. 

MORE  THAN  1,300,000  gift  packages  were 
distributed  to  sick,  wounded  and  disabled  serv- 
icemen at  Christmas  as  a  result  of  Eddie  Can- 
tor's radio  drive,  according  to  John  Stelle, 
national  commander  of  American  Legion,  joint 
sponsor  of  campaign. 


FCC  HEARING  SCHEDULE 

Jan.  2:  Hearings  begin  before  FCC  Commis- 
sioner Wakefield  in  Fresno,  Cal.  on  Central 
California   AM  applications. 

Jan.  2:  Hearings  begin  in  Washington  on 
Louisiana  AM  applications. 

Jan.  3:  Hearings  begin  before  FCC  Commis- 
sioner Wills  in  Glens  Falls,  N.  Y.  on  appli- 
cations for  AM  facilities  in  Glens  Falls. 

Jan.  3:  Hearing  in  Washington  on  AM  appli- 
cation of  Diamond  State  Broadcasting 
Corp.,  Dover,  Del. 

Jan.  3:  Hearings  begin  before  FCC  Commis- 
sioner Denny  in  Charleston,  W.  Va.  on  appli- 
cations for  AM  facilities  in  Charleston. 
Shift  to  Huntington,  W.  Va.  Jan.  7. 

Jan.  3:  Hearings  begin  in  Washington  on  appli- 
cations from  Syracuse,  N.  Y.  and  Erie,  Pa 
for  use  of  1260  kc. 

Jan.  7:  Hearings  begin  in  Washington  on  appli- 
cations from  New  York,  New  Jersey  and  Ver- 
mont for  use  of  620  kc. 

Jan.  7:  Hearings  begin  in  Washington  on  AM 
applications  from  Georgia  and  Florida. 


People  \ 

LT.  COL.  DeQUINCY  V.  SUTTON,  FCC  hea. 
broadcast  accountant,  on  leave  for  nearly  foa 
years  with  Army  Signal  Corps,  returned  tc 
Washington  last  week  and  now  is  on  termina 
leave.  He  served  in  Mediterranean  and  Euro 
pean  theatres  nearly  three  years,  rising  h< 
rank  from  lieutenant.  He  reported  for  duty  at 
FCC,  remaining  in  Signal  Corps  Reserve. 

L.  L.  COLBERT,  vice  president  of  Dodge  Divi 
sion,  Chrysler  Corp.,  Detroit,  and  recently  gen 
eral  manager  of  company's  Dodge  Chicag( 
plant,  elected  president  of  Dodge  Division.  He 
replaces  H.  L.  WECKLEY,  vice  president  anc 
general  manager  of  corporation  and  presiden 
of  Dodge  Division  since  1943,  who  will  devott 
full  time  to  parent  company. 

WILL  H.  OLDHAM  Jr.,  released  from  Navj 
as  lieutenant,  resumes  duties  as  WLW  Cincin- 
nati director  of  grocery  trade  relations.  Witr 
WLW  since  1939,  he  joined  Navy  in  1942  anc 
served  aboard  carrier  USS  Marcus  Island. 

HOYT  ALLEN,  master  sergeant  in  Army,  re 
joins  radio  department  of  Benton  &  Bowles 
New  York.  Ted  Barash,  former  Navy  lieu- 
tenant, returns  to  agency  and  will  do  contacl 
work  on  Best  Foods  account. 

HARRY  W.  PASCOE,  who  left  WAAT  New- 
ark in  fall  of  1941  to  join  Office  of  Inter- 
American  Affairs,  has  returned  to  station  at 
night  program  superviser. 

MAJ.  WILLIAM  E.  ROWENS  Jr.,  former 
production  manager  of  WSOC  Charlotte 
named  officer-in-charge  of  the  Armed  Forces 
Radio  Services'  18  stations  in  Japan  and  Korea. 

ROBERT  MELLIN,  former  general  manage) 
of  Bourne  Music,  joins  BMI  Jan.  1  in  executive 
capacity  in  professional  department. 

WILLIAM  B.  CASKEY,  assistant  manager  of 
WFIL  Philadelphia,  about  mid-January  joins 
WPEN  Philadelphia  executive  staff  as  liaison 
officer  between  station  and  Evening  Bulletin, 
licensee,  and  between  station  and  N.  W.  Ayer 
&  Son,  its  agency. 

KOMA  TO  GET  50  KW, 
DIVIDING  1520  KC  CHANNEL 

FCC  last  Friday  adopted  as  final  its  recom- 
mendations of  last  September,  subsequently 
"modified,  for  solution  of  interference  problem 
involving  KOMA  Oklahoma  City,  WKBW  Buf- 
falo, KGGF  Coffeyville,  Kan.,  and  foreign 
stations. 

Commission  granted  temporary  authoriza- 
tion to  KOMA  to  operate  1520  kc  5  kw  unlim- 
ited, non-directional  antenna,  until  completion 
of  directional  antenna  and  issuance  of  con- 
struction permit  to  increase  power  on  saiie 
frequency  to  50  kw. 

Station's  original  application  requesting  a 
shift  to  690  kc,  frequency  used  by  KGGF,  was 
denied. 

Application  of  KGGF  for  license  renewal 
granted  for  period  ending  Nov.  1,  1946  and 
station  authorized  to  increase  from  1  kw  day 
500  w  night  to  1  kw  day  and  night  directional. 

KOMA  sought  change  in  frequency  because 
of  objection  by  TGW  Guatemala  City  to  inter- 
ference in  its  primary  coverage  area  [Broad- 
casting, Sept.  10]  and  WKBW  which  operates 
on  same  frequency  with  50  kw  and  a  direc- 
tional to  protect  KOMA.  Present  nightime  ac- 
tivities interfere  with  CBF  Montreal. 


Page  70    •    December  31,  1945 


BROADCASTING    •  Telecasting 


The  Enemies  of  Sleep  at 

WDAF 

the  Kansas  City  Star's 
Nighthawks 
By  John  Patt 


adio  Dept.,  Kansas  City  Star) 

UNE  in  for  WDAF, 


The 


Kansas  City  Star's  Night- 
hawk's,    the    Enemies  of 

Sleep." 

That  is  the  announcement  eagerly 
awaited  by  thousands  of  radio  fans 
each  evening.  It  is  the  voice  of  the 
"Merry  Old  Chief,"  Leo  Fitzpatrick, 
chief  nighthawk  of  the  flock  whose  ra- 
dio sets  are  their  wings. 

Of  all  the  500-odd  broadcasters  in 
the  country,  the  Kansas  City  Star 
claims  to  be  second  in  installing  one 
of  the  well-known  500-watt  transmit- 
ters, and  the  first  of  them  to  begin 
broadcasting  on  a  regular  schedule. 
Trial  experiments  were  made  early  in 
February  of  1922  through  the  make- 
shift apparatus  of  the  Western 
Company  of  Kansas  City 
telephone  transmit 
sound 
tel 
to 


Oh!    Here  we  are 

microphone  with  the  Professor,  Carlton  Coon  of  the  Coon-Sanders  orchestra  (right)  initiating  the 
new  members 


-The_  Nighthawks  in_  full  session._  The  Merry  Old  Chief  (left^ 


air  on  June  5,  1922,  with  a  dedication 
to  the  people  of  the  Middle  West. 
Regular  concerts  were  given  on  Mon- 
day, Wednesday,  and  Friday  ni| '  ' 
and  it  was  a  source  of^ 
that  the 


WDAF  was 
le  Star  officially  took  the 


>rities,  some  of  in- 
renown,  have  appeared. 
Among  them  are  William  Jennings 
Bryan,  who  spoke  twice  from  WDAF, 
Mme.  Schumann-Heink,  Cecil  Arden, 


Leo  J.  Fitipatrick.  radio  editor  of  the  Kansas  City  "Star."  snapped  in  action.     He  is  more 
familiarly  known  aa  the  Merry  Old  Chief  of  the  Nighthawks.     Here  he  is  caught  singing — one 
of  his  many  accomplishment* 


Jack  Dempsey,  Ed  "Stranglerl  Lewis, 
Yvon  D'Arle.  ~~  ~" 


in 

en- 
en- 
at 
he 
ts 
F 

ar  inland  that 
been  heard  in  England, 
reported  by  J.  H.  D.  Ridley  of  Lon- 
don, in  The  Wireless  Age.   Also,  A. 
E.  Berlyn  heard  WDAF  on  January 
11th  in  Birmingham,  England. 

Hawaii,  Cuba  and  Porto  Rico  are 
nightly  represented  in  radio  audience. 
There  have  been  over  two  hundred 
letters  from  these  dependencies  alone. 
In  Hawaii  there  have  been  any  num- 
ber of  favorable  reports,  among  them 
A.  F.  Costa,  postmaster  of  Wailuku, 
who  rates  the  station  among  the  Cali- 
fornia stations  in  respect  to  clearness. 
Two  letters  report  that  Alaska  has 
heard  WDAF  many  times.  Every 
province  of  Canada,  every  state  in  the 
United  States,  every  part  of  Mexico, 
every  country  of  Central  America,  all 
are  represented  in  WDAF's  records 
of  its  invisible  audience,  in.  the  form 
of  telegram,  letter,  post  card,  or  per- 
sonal call. 

There  is  nothing  unusual  in  the 
transmitter.  It  is  a  standard  Western- 
Electric  500-watt  installation,  whose 
main  claim  to  fame  is  its  radiation.  It 
puts  from  9  to  11  amperes  into  the 
antenna. 

Probably  the  most  interesting  thing 
about  WDAF  is  its  practice  of  broad- 
casting from  all  over  town.  In  all  the 
large  places  of  entertainment  in  Kan- 
sas City  microphones  have  been  in- 


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